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Full text of "Catalog of Copyright Entries 1963 Commercial Prints and Labels Jan-Dec 3D Ser Vol 17 Pt 11B"

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Catalog of Copyright Entries: Third Series 
Volume 17, Part iiB, Number i 



Commercial 
Prints and Labels 

January— June 

1963 



aa 



21 




COPYRIGHT OFFICE - THE LIBRARY OF CONGRESS 

WASHINGTON : 1964 



Catalog of Copyright Entries 
Third Series 



Catalog of Copyright Entries: Third Series 
Volume 17, Part iiB, Number i 



Commercial 
Prints and Labels 

January— June 

1963 







•*■ -ir -tt ^ 



COPYRIGHT OFFICE - THE LIBRARY OF CONGRESS 

WASHINGTON : 1964 



Removal of Deposits From Copyright Office 



NOTICE is given to authors, copyright proprietors, and 
other lawful claimants that they may claim and remove 
before January 1, 1967, any article of the following named 
classes of published works deposited for copyright between 
January 1, 1961, and January 1, 1962, not reserved or 
disposed of as provided by sections 213 and 214 of Title 17 
of the United States Code and still remaining in the files of 
the Copyright Office at the time of the request for their 
removal. The classes of published works covered by this 
notice are: 

Books and pamphlets. 

Works of art; models or designs for works of art. 

Reproductions of a work of art. 

Drawings or plastic works of a scientific or technical 
character. 

Photographs. 

Prints and pictorial illustrations excluding prints or 
labels used for articles of merchandise. 
Other published works and all unpublished wcwks are 
excluded from this notice. 

The request for the removal of any copyright dejwsit 
should be signed by the person entitled thereto or his duly 
authorized agent. Such request should identify the work 
by stating the title, author, copyright proprietor, registration 
number, and year of deposit, and should be addressed to the 
Copyright Office, Library of Congress, Washington, D.C 
20540. 



L.C. card 6—35347 



This number identifies the Library of Congress 
printed card for the complete series of the Catalog of 
Copyright Entries. 

For sale by the Sufjerintendent of Documents, 
U.S. Government Printing Office, Washington, D.C. 
20402. Price of this part is given on page vi. 



IV 



Preface 



The CATALOG OF COPYRIGHT ENTRIES 
is published by authority of sections 210 and 211 
of Title 17 of the United States Code. Section 210 
provides in part: "The current catalog of copy- 
right entries and the index volumes herein pro- 
vided for shall be admitted in any court as prima 
facie evidence of the facts stated therein as regards 
any copyright registration." 

The Catalog is subdivided into parts correspond- 
ing to the classes of material listed in section 5 of 
Title 17 of the United States Code. The table at 
the end of this preface shows the organization of 
the Catalog, the symbols used with the registration 
numbers to distinguish the classes, and the prices 
of the semiannual issues. 

The record of each copyright registration listed 
in the Catalog includes a description of the work 
copyrighted and data relating to the copyright 
claim (the name of the copyright claimant as 
given in the application for registration, the copy- 
right date, the copyright registration number, etc.) . 

Information as to changes of copyright owner- 
ship is not included in the Catalog, but a search 
of the Copyright Office Assignments and Related 
Documents Indexes may be requested from the 
Register of Copyrights, and a fee for the search 
and report will be estimated at the statutory rate 
of $3 per hour. 

In the case of each registration listed, except for 
renewals, there has been deposited a copy or 
copies of the work in accordance with the pro- 
visions contained in sections 12, 13, 14, or 215 
of Title 17 of the United States Code. 

For a more complete description of the contents 
of this issue of the Catalog see p. vii. 



Orders, payable in advance, for all parts of the 
Catalog oj Copyright Entries should be sent to the 
Superintendent of Documents, U.S. Government 
Printing Office, Washington, D.C. 20402. Orders 
may be placed for individual issues, as subscrip- 
tions for one or more parts, or for the complete 
Catalog at S20 a year, and for periods of one, two, 
or three years. All orders should state clearly 
the title and the inclusive dates of the part wanted. 
Checks or money orders should be made payable 
to the Superintendent of Documents. 

The Copyright Office welcomes inquiries, sug- 
gestions, and comments on the content and 
organization of the Catalog. Such communica- 
tions should be addressed to the Chief of the 
Cataloging Division, Copyright Office, Library 
of Congress, Washington, D.C. 20540. 

Organization of Parts 

Each part listed in the following table records 
all current registrations in the class or classes 
indicated by the alphabetical symbols. Renewal 
registrations are separately listed at the end of 
each related part. The first letter of the symbol 
is that of the class under which registration is 
made; the second, if any, is a designation added 
by the Copyright Office for the purpose of statis- 
tical analysis. A zero immediately following the 
symbol, e.g., AFO, EFO, identifies a foreign work 
deposited under the waiver-of-fee provision (sec- 
tion 215 of Title 17 of the United States Code). 
Some parts also contain registrations made under 
other symbols if the subject matter or typ>e of 
material is similar to that generally included in 
the part. 



Price per 
semiannual 
issue 
Part 1 Books and Pamphlets, Including Serials and 

Contributions to Periodicals $2.50 

A Books 

AF' Books manufactured abroad (except those 

registered for ad-interim copyright) 
AI Books in the English language registered 

for ad-interim copyright 
BB Contributions to periodicals 

R Renewal registrations 

Part 2 Periodicals. 1 .00 

B Periodicals 

BF Periodicals manufactured abroad (except 

those registered for ad-interim copy- 
right) 
Bl Periodicals in the English language f"egis- 

tered for ad-interim copyright 
R Renewal registrations 

Parts 3-4 Dramas and Works Prepared for Oral 

Delivery 1.00 



C 

DF 
DP 
DU 

R 

Part 5 
EF 
EP 

EU 
R 



Lectures and other works prepared for 
oral delivery 

Dramatic and dramatico-musical works 
published abroad 

Published dramatic and dramatico- 
musical works 

Unpublished dramatic and dramatico- 
musical works 

Renewal registrations 
Music 3.50 

Musical compositions published abroad 



Musical compositions 

United States 
Unpublished music 
Renewal registrations 



published in the 



Price per 

semiannual 

issue 

Part 6 Maps and Atlases $0.50 

F Maps 

R Renewal registrations 
Parts 7-11 A Works of Art, Reproductions of 
Works of Art, Scientific and Technical Draw- 
ings, Photographic Works, Prints and Pictorial 

Illustrations 1 .00 

GF Works of art published abroad 

GP Published works of art and designs for 

works of art 
GU Unpublished works of art and designs for 

works of art 
H Reproductions of works of art 
IP Published drawings or plastic works of a 

scientific or technical character 
lU Unpublished drawings or plastic works of a 

scientific or technical character 
JP Published photographs 
JU Unpublished photographs 
K Prints and pictorial illustrations 
R Renewal registrations 

Part IIB Commercial Prints and Labels 1.00 

KK Commercial prints and labels 
R Renewal registrations 

Parts 12-13 Motion Pictures and Filmstrips 50 

LP Published motion-picture photoplays 
LU Unpublished motion-picture photoplays 
MP Published motion pictures other than 

photoplays 
MU Unpublished motion pictures other than 

photoplays 
R Renewal registrations 



Subscription price: Complete Catalog for the year 
$20.00. Add $5.75 for foreign mailing. Orders, ac- 
companied by remittances, should be addressed to the 
Superintendent of Documents, U.S. Government 
Printing Office, Washington, D.C. 20402. 



VI 



so 



1^'' 



Table of Contents 



/ 



Current Registrations . 
Renewal Registrations 



Page 
1 

69 



Introduction 



PART IIB lists prints and labels, published in 
connection with the sale or advertisement of 
articles of merchandise or of services, which were 
registered in class K under the symbol KK. 

Arrangement is alphabetical under the name of 
the copyright claimant. Each work is described 
in a main entry which includes information perti- 
nent to the copyright claim. References lead 
from the names of joint claimants and authors 
and from variant forms of names. Works for 
which the subsisting copyright has been renewed 
are listed separately in the Renewal Registrations 
section. The copyright symbol © following the 
name under which the entry is listed signifies that 
the form of name used is that appearing on the 
application as claimant. The name is not re- 
peated following the copyright symbol © in the 
entry proper unless it is necessary to record addi- 
tional information from the application not in- 
cluded in the heading; e.g.: 



FARRELL, JAMES EDWARD. © 

Bowl a word, a fascinating word game. 
KK173383. 



© 20Mar63; 



FRANKONIA PRODUCTS, INC. 

Rambler Classic stationwagon. (License-plated model 
cars) © Frankonia, a.a.d.o. Frankonia Products, Inc.; 
8Jan63; KK171377. 

Each main entry for currently registered w^orks 
includes, in addition to the claimant's name under 
which it is filed, the following items of informa- 
tion if available and applicable: 



1) Title, amplified if necessary by a brief de- 
scription of the pictorial content of the 
work, and followed by any variant title. 

2) Names of contributors to the work. 

3) Series statement. 

4) Special descriptive data, limited to regis- 
trations which appeared in a newspaper or 
periodical, giving the name and issue date 
of the publication, the number of the page 
on which the item will be found, and the 
place of publication, if published abroad. 

5) Names of authors given in the application 
which do not appear elsewhere in the 
entry. 

6) Name of the employer in the case of a 
work made for hire, if so named in the 
application. 

7) Information contained in the application 
which relates to the registration of an 
earlier version of the work. 

8) Brief statement of the new matter on which 
copyright is claimed, preceded by the ab- 
breviation NM, if this information is 
given in the application and is not indi- 
cated elsewhere in the entry. 

9) Copyright symbol ©. 

1 0) Name of the copyright claimant when it is 
necessary to record information given in 
the application which is not included in the 
heading. 



vu 



11) Date of publication as given in the appli- 
cation. 

12) Registration number. 

Whenever it is necessary to indicate a variation 
between the information given in the application 
and in the copy of the work with respect to the 
claimant's name or the date of publication, the 
data from the application are given first, followed 
by the phrase "in notice" and the data given in 
the work; e.g., © Richard Roe & Co.; 8Feb63 
(in notice: 1962); KKl 72000. 

For renewal registrations, the main entry in- 
cludes, in addition to the claimant's name under 
which it is filed, the following items of information 
if available and applicable. 



1) Title. 

2) Copyright symbol. 

3) Date of original copyright. 

4) Original registration number. 

5) Name of the renewal claimant followed by 
a statement in parentheses, usually abbre- 
viated, giving the basis of the renewal claim 
as supplied by the applicant, e.g., "John 
Doe & Co. (P)" indicates that renewal of 
copyright is claimed by John Doe & Co. as 
proprietor. 

6) Date of receipt of the renewal application 
or the fee, whichever is later. 

7) Renewal registration number. 



Abbreviations and Symbols 



The following list includes abbreviations and 
symbols used in this catalog with specific copy- 
right or bibliographic meanings. Definitions are 
not given for abbreviations in common use. 
a.a.d.o. accepted alternative designation of 
a.k.a. also known as 

appl. application 

© copyright symbol 

d.b.a. doing business as 

NM new matter 

p. page, pages 



(P) 


proprietor of a commercial print or 




label 


pseud. 


pseudonym 


pub. 


published, publishing 


(R) 


renewal registration 


rev. 


revised 


t.a. 


trading as 


v., vol., 


volume, volumes 


vols. 




(W) 


widow of the author 


(Wr) 


widower of the autfior 



Registrations January-June 1 963 



Commercial prints and labels published in 

the United States 3,609 

Commercial prints and labels published 

abroad 

Total 3,609 

Renewals 37 



These figures represent the number of registra- 
tions for commercial prints and labels for Jan- 
uary-June 1963, but do not necessarily represent 
the exact number of entries in this issue of the 
Catalog of Copyright Entries. Registration figures 
for other classes of material may be found in the 
respective parts. 



vin 



COMMERCIAL PRINTS AND LABELS 



CURRENT REGISTRATIONS 



A list of prints and labels published in connection with the sale or advertisement 
of articles of merchandise or of services, registered during the period covered by 
this issue. Arrangement is alphabetical under the name of the copyright claimant. 
References from the names of joint claimants and authors and from variant forms 
of names are interfiled. 



A. A. See ANSON ART, INC. 

A & B DISTRIBUTORS, INC. © 

Popa-cana; aave-a-cana. Busoh Bavarian 
beer. (in Clarion herald. New 
Orleans, Apr. 25, 1963, p. 8) Appl. 
author: Arthur Advertising Service. 
© 25Apr63; KK173335. 
Popa capa, save-a-capa. Busch Bavarian 
beer. (In New Orleans states Item, 
Apr. 24, 1963, p. 11) Appl. author: 
Arthur Advertising Service. 
© 24Apr63; KK1T3334. 

ADM CO. 

Crazy money, dip In water. © Allen 
Dean Mammel d.b.a. ADM Co.; 20May63 
(In notice: 1962); KKI7369I. 
Lucky money. © Allen Dean Mammel 
d.b.a. ADM Co.; 3Jan63 (in notice: 
1962); KKI71752. 

A. G. S. CO. © 

Mr. Zip stainless lubricating crayon. 
Stock No.MZ-3. © A. G. S. Co. 
a.a.d.o. American Grease Stick Co.; 
16Nov61 (in notice: 1962); 
KK175't52. 

ALD, INC. © 

Be your own boss; here Is the ground 
floor opportunity you've been wait- 
ing for; own your own coin-operated 
Westinghouse Laundromat, equipped 
laundry and drycleanlng store. 
(In U. S. news & world report, 
Oct. 2, 1961, p. 2) © 20ct6l; 
KKI736O7. 

.PRP, See ADAMS PIPE REPAIR PRODUCTS. 

A. T. CO. SEE AMERICAN TOBACCO CO. 

A-TREAT BOTTLING CO. 

A-Treat dietetic artificially sweetened 
ginger flavor. Contents 16 f 1 . ozs. 
© Joseph C. Eglzlo & John L. Eglzlo 
d.b.a. A-Treat Bottling Co.; lMay63; 
KKI7421+I. 

ABACO PLASTICS, INC. © 

Colorful party styled seamless plastic 
straws to please all customers. 
Appl. author: Perry Bachelder. 
© 21Dec62; KK170708. 



ABBOTT LABORATORIES. © 

Abbolexln, a unique new analgesic. 
Appl. author: Thomas S. Bird. 
© 21Mar62; KKI71607. 
Abbott 'un raevzli anestetlgl sayeslnde 
taharrus ve hassasiyet nlsbetl 
dusuktur. Tronothane . Appl. author: 
Thomas S. Bird. © 8Apr63; KK173102. 
Bulaslcl merhemlere, yatmadan once 
slklcl amellyelere kolay kullanlsll. 
Selsun suspension. Appl. author: 
Thomas S. Bird. © 8Apr63; KK173100. 
Kuru ve yagll kepeklenmenin cabuk ve 
muesslr tedavlsl. Selsun suspen- 
sion. Appl. author: Thomas S. 
Bird. © 8Apr63; KK173101. 
Nekahet devrlndekl hastalariniz. 
Cofron elixir. [Reclining female; 
cartoon] Appl. author: Thomas S. 
Bird. © 3Jan63; KK171332. 
Nekahet devrlndekl hastalariniz. 
Cofron elixir. [Reclining female; 
stick figure] Appl. author: Thomas 
S. Bird. © 300ct62; KK171331. 
Nekahet devrlndekl hastalariniz. 
Cofron elixir. [Reclining rag 
doll] Appl. author: Thomas S. Bird. 
© 30Jan63; KK171330. 
Sacll deride seborelk dermatlt'ten 
muzdarlp her 4 hastadan 3' unu. 
Selsun suspension. Appl. author: 
Thomas S. Bird. © 8Apr63; 
KK 17 3099. 

ACADEMIC UNDERWRITERS OF AMERICA, 
INC. © 
The American college plan. 

Appl. author: Van Sant, Dugdale 
& Co., Inc. © 17May63; KK173979. 

ACCURATE PARTS, INC. © 

Starter drive Identification chart. 
Screw type drives. Appl. author: 
Charles Richard Hicks. © 2Jan63; 
KKI71559. 

ACME APPLIANCE MANUFACTURING CO. © 
Space-making ways with Acme Duallne 
sliding door hardware. © 20Feb65; 
KKI71888. 

ACME CHEMICAL CO. © 

A totally new kind of floor seal, 
Accogard. Permanent, crystal clear, 
nonflammable, never yellows. Appl. 
author: George J. Halaska. © 4Apr63; 
KKI72812. 



ACME ENGINEERING CO., INC. © 

Medullary screw for use only In 

olecranon fractures, considerations 
on application. 7 p. © 30Jan63; 
KKI71501. 

ACME STEEL CO. © 

Catalog of strapping ideas. 43 p. 
Appl. author: Fuller & Smith & Ross 
Inc. © lFeb63; KK171454. 

ADAMS PIPE REPAIR PRODUCTS. © 

Deep socket wrenches & long ratchet 

handle. © 110ct62; KK171237. 
Here's something new In threadless 
fittings, Adams flexible compress 
couplings and adapters. 
© 29Sep6l; KKI71989. 
Pressure-Seal cone gasket. 

© 28Nov62; KKI71236. 
Ratcheting box wrench, specially de- 
signed for use with Adams no. 220 
Pipe-Saver leak repair clamps. 
© 31Jan62; KKI71238. 

ADOLPH'S, LTD. © 

Treat your family to protein with 
Adolph's 3 great ideas with meat. 
Instant meat tenderizer. (in The 
Reader's digest, Feb. 1963, p. 177) 
© 21Jan63; KKI71859. 

ADVANC ENTERPRISES. 

Lucky money bag. © John Michelson 
d.b.a. Advanc Enterprises; 7Jun63; 
KKI73905. 

AERO MAYFLOWER TRANSIT CO., INC. © 

Here's how Mayflower movers resettle 
you quickly, carefully. (In Life, 
Aug. 10, 1962, p. 6) © 10Aug62; 
KKI73418. 

Here's how Mayflower special equipment 
helps when you move. (In Life, 
June 15, 1962, p. 53) © 15Jun62; 
KK173414. 

Mayflower accredited movers give 
every item the particular care it 
needs. (In The Saturday evening 
post, Apr. 13, 1963, p. 50) 
© 13Apr63; KK173664. 

Mayflower has the man, the van, and 
the plan to move you best. (In 
Life, Feb. 23, 1962) © 23Feb62; 
KK173'*15. 

See how Mayflower care protects your 
furnishings when you move. (In 
Saturday evening post. Mar. 2, 1963, 
p. 66) © 2Mar63; KK173^17. 



COMMERCIAL PRINTS AND LABELS 



Jan.-June 



We moved by Mayflower too. They were 
right on time. (in Life, Feb. 5, 
1961, p. 52) © 3Feb6l; KK173416. 

We moved by Mayflower, too, easiest 
move we ever had. (In Life, 
Nov. 21, i960, p. 60) © 21Nov60; 
KKI75663. 

Your things get this pride-pack care 
when you move by Mayflower. (in 
Saturday evening post, Jan. 19., 
1963, p.. 56) © 19Jan63; KKlTJ'Ug. 

AIR DEVICES, INC. © 

Agltair, extruded aluminum grilles, 
registers, air outlets. Appl . 
author: George J. Sweeney. 
© llFeb63; KKI73365. 
Presenting a new concept in air dif- 
fuser design Astro-Air, another 
Agltair first. Appl. author: 
George J. Sweeney. © llFeb63; 
KKI73364. 

AIRKO MANUFACTURING CO. © 

Magnet soap holder. © 15Nov62; 

KKI70952. 
New, Alrko double strength, magnet 
soap holder. © 50ct62; KK170953. 

AKRON TOWER MOTOR INN. © 

May we offer our services to help 
make your visit a royal one? 
Appl. author: Robert W. Loos, Jr. 
© 8Peb63j KKI71638. 

ALBERTO PRODUCTS CO. 

Kitchen Magic seasoning wine with 
salt, garlic and spices. © Albert 
Alberto d.b.a. Alberto Products Co.j 
13Mar63; KK172804. 

ALLIED CONTROL CO., INC. © 

Mr. Relay by Allied Control. (In 
Electronic design, Feb. 15, 1963, 
p. 153) Appl. author: Jess Cloud. 
© 15Feb63; KKI71968. 

ALPHA EDUCATIONAL PRODUCTS, INC. © 

For your child's world of make believe, 
Pretend-A-Cap, a hat that offers 
countless hours of carefree Imagina- 
tive play for boys and girls who 
like to pretend. © 12Sep62; 
KKI70967. 

ALSIDE, INC. © 

Comparative test data. Baked enamel 

aluminum siding. 15 P- Appl. author: 

Julius C. Dub in. © l6Jan63 (in 

notice: 1962); KK1735'+1- 
Embossed rain carrying systems. 

© 15Jan63; KK172977. 
For that beautiful, traditional look, 

double 4, baked enamel aluminum 

siding. © lDec62j KKI72986. 
Installation instructions, Alside 

rain carrying systems. © 15Jan63; 

KKI72978. 
Insulated aluminum siding, a new way 

of life for your home. © lDec62; 

KKI72988 . 
Soffit & fascia system. © lJun62; 

KKI72979 . 
Super rlgldlzed aluminum siding. 

© lDec62; KKI72987 . 
There's no place like home and no 

home like Alside. © lDec62; 

KKI72980. 
20 year guarantee. Baked enamel alumi- 
num siding. © lMar63; KK173453. 

ALTNOW, GEORGE GUSTAV. 

Pacific Wire-Grams. See PACIFIC 
WIRE WORKS CO. 

ALUMA-KING CORP. © 

For tomorrow minded home owners, in- 
sulated aluminum siding. © lDec62; 
KKI72985. 
For tomorrow-minded home owners, the 
aluminum siding that practically 
pays for Itself. © lDec62; KK172976. 



New as tomorrow, double 4 al\iminum 

siding. © lDec62; KKI72983. 
Super rlgldlzed aluminum siding. 
© lDec62; KK172984 . 

ALVER BROS. CO, © 

Milford wild bird food. Net wt . 5 
pounds. Appl. author: Harold M. 
Alver. © I40ct60; KKI73869 . 

AMEN, CLARA JEAN. © 

Like real Jewels, gold crown kit for 
play. © 4Dec62; KK173037 ■ 

AMERICAN BRONZE & CHEMICAL CO. © 
Ambronze lasting lustre, extremely 
durable scuff resistant all-purpose 
spray paint. Contents 16 ounces. 
Appl. author: Val Mason. © 28Feb63; 
KKI7198O. 

Double L home and auto all-purpose 
spray paint. Contents 16 ounces. 
Appl. author: Val Mason. © 28Feb63," 
KKI71979. 

AMERICAN CAN CO. © 

Aurora, by Northern, 2-ply facial 
quality tissue. White on white. 
Appl. author: Northern Products 
Division, a Marathon Division of 
American Can Co. © 19Jul62; 
KKI70828. 

AMERICAN CAN CO. DIXIE CUP DIVISION. © 
Clean living kids eat ice cream in 

Dixie cups. (In The Saturday evening 
post, Dec. 22-29, 1962, p. 43) 
Appl. author: Hicks & Grelst, Inc. 
© 19Dec62; KK171123. 
Erase waste; your future depends on 
how you conserve. (Conservation) 
7 fl. oz. © l8Apr63; KKI73211. 
Fish bait. No. 5986, © 12Feb63; 
KKI71932. 

Kids help themselves to everything but 
colds. But clean disposable Dixie 
cups can't spread germs. (in 
Readers digest. May 1963, p. 242) 
Appl. author; Hicks & Greist, Inc. 
© l6Apr63; KKI73068. 
Practice neatmanship; cleanliness re- 
flects your best efforts. (House- 
keeping) © l8Apr63; KK173213. 
Profit profits you. (Profit aware- 
ness) 7 fl. oz. © l8Apr63; 
KKI7321O. 
Quality sells; think there's a better 
way to do it. O l8Apr63; KK173214. 
Safety first; use your brains, a 
machine has none. 7 f 1 . oz. 
© l8Apr63; KKI73212. 
Sh-h-h security; lock before you 
leave. (Security) 7 f 1 • oz- 
© l8Apr63; KKI73209. 
Summertime and the dishwashing' s easy 
when kids help themselves with a 
Dixie cup dispenser and Dixie 
plates. (in The Reader's digest, 
July 1963, p. 250) Appl. author: 
Hicks & Grelst, Inc. © American Can 
Co., Dixie Cup Division (in notice: 
American Can Can Co.); 25Jun63; 
KKI74286. 

Win a cup of coffee & a roll worth 
$5,000. (In Life, Mar. 22, I963, 
p. 9) Appl. author: Hicks & Greist, 
Inc. © 19Mar63; KK172379. 
You can dispense with all this, when 
kids help themselves to Dixie cups 
from this dispenser. (In Life, 
June 7. 1963, P-5) Appl. author: 
Hicks & Grelst, Inc. © 4Jun63; 
KKI73817. 
You can dispense with all this, when 
kids help themselves with a Dixie 
cup dispenser. 205^ off when you 
send this coupon. (in Reader's 
digest, June I963. P.24A) Appl. 
author: Hicks & Greist, Inc. 
© 27May63; KKI73687. 



AMERICAN DENTAL ASSN, © 

If you can't brush after eating, 
swish and swallow. Poster, 
© 30Apr63; KKI73288, 



AMERICAN GREASE STICK CO, 
Co, 



See A, G, S, 



AMERICAN HOSPITAL SUPPLY CORP, © 
The capping ceremony. Illus, : 
Signed: Tom Hoyne . © 25Nov62j 
KKI736O5, 

AMERICAN MACHINE & FOUNDRY CO. © 
This Christmas bowl 'em over with 

accessories by AMF. Sharon Ritchie, 
former Miss America. (in Look, 
Dec. 20, i960, p,103) Appl. author: 
George Hawkins. © 20Dec60; 
KKI72657. 

AMERICAN MACHINE & FOUNDRY CO, PARAGON 
ELECTRIC CO., INC, See PARAGON 
ELECTRIC CO,, INC, 

AMERICAN MUTUAL LIABILITY INSURANCE 
CO, © 

Here's a man who delivers under pres- 
sure, [Endorsed by Harry P. 
Heubner] (in Business week. Mar, 2, 
1963, p. 33) © lMar63; KK172186 . 
I appreciate a man with drive; how 
American Mutual 's sustained effort 
helped Davidson cut workmen's com- 
pensation costs. (in Newsweek, 
May 13, 1963, p. 18) © 7May63; 
KK173784. 

I like a man who comes prepared. 
[Endorsed by Ellison S. McKissick, 
Jr. ] (in Newsweek, June 10, I963, 
p. 20) q 4jun63; KK173982. 

I like a man who gets things straight. 
[Endorsed by Gordon E. Reynolds] 
(In Business week, Jan. 5, I963, 
p. 27) © 4Jan63; KK172190. 

I like a man who plans ahead. [En- 
dorsed by H. S. Rogers] (In Busi- 
ness week, Feb. 2, I963, p.33) 
© lFeb63; KKI72188. 
I like a man who plans ahead. [En- 
dorsed by Henry S. Rogers] (In 
Engineering news-record, Nov. 8, 
1962, p, 48-49) © 6Nov62; 
KKI70961. 
I like a man who stays one step ahead. 
[Endorsed by Carl R. Langer] (In 
Construction methods, Feb. I963, 
p. 73) © 10Feb63; KKI72187 . 

I like a tough man. [Endorsed by 

John T. Benton, Jr. ] (In Engineering 
news-record, June 6, 1963. p.l6) 
© 4Jun63; KKI73981. 
These men help keep us on our toes. 
[Endorsed by Merton C. Soule] (In 
Construction methods, Jan. 1963. 
p. 62) © 10Jan63; KKI72189. 

These men help us to help ourselves, 
[Endorsed by John M, Cheatham] 
(In Business week, Nov, 24, 1962, 
p,68) © 23Nov62; KKI70960, 

We count on competence, [Endorsed by 
Ernest Henderson] (In The Boston 
globe, Jan. 6, 1963, p.2B) 
© 6jan63; KK170959. 

We count on competence; how American 
Mutual 's world of experience helps 
protect the world of Sheraton, 
(In Business week. Mar. 30, 1963, 
p. 33) © 29Mar63; KK173783. 



AMERICAN OIL CO. © 

Barney Oldfleld, the speed king 
(In Life, Mar. 22, I963, p.Rt 
© 20Mar63; KK173219. 



-R7) 



AMERICAN CAN CO, 
See MARATHON. 



MARATHON DIVISION, 



Here's how the new, exclusive American 
Farm Fuels Final/Filter protects 
your engines from water, dust, dirt, 
& rust. (In Idaho farmer. Mar. J, 
1963, p. 22) NM: llluo. & text. 
© 6Mar63; KK172321. 



1963 



CURRENT REGISTRATIONS 



AMERICAN OIL CO. -Con. 

Here's how the new exclusive American 
farm fuels final filter protects 
your engines from water, dust, dirt 
and rust. (in Successful farming. 
Mar. 1963, p. 9) © lHar63; KKI72OO9. 
Here's why you need the American 
farm fuels final filter. (In 
Idaho farmer, Feb. 7, 1963, p. 18-19) 
NM: revision. © 7Feb63; KKI71861. 
Here's why you need the American 

farm fuels final filter. (In Prairie 
Farmer, 111. ed. , Feb. 2, 1963, 
p.sit-ss) © 2Feb63; KK171783. 
The Inside story of the exclusive 
American Farm Fuels Final/Filter. 
(In Prairie farmer, Illinois ed . , 
May k, 1963, p. 68) © lMay63; 
KK17335't. 
Next stop. Immortality. Illustration: 
The Lincoln-Douglas debater. (in 
Readers digest, June 1963,'p.24D & E) 
© 15May63; KKI73617. 
Run for the money. Standard. 
(In The Reader's digest, Apr. 
1963, P.I8OF-I8OG) © 22Mar63; 
KK1723B5. 

AMERICAN OIL CO. STANDARD OIL 

DIVISION. © 

Thirty minutes to freedom. Battle of 
New Orleans. (In The Reader's 
digest, Feb. I963, P.236B-236C) 
© l5Jan63; KK17l6t9. 

A time to remember, the Alamo. 

(Americana, one of a series) (In 
Life, Jan. 25, 1963, p. 8-9) 
© American Oil Co. (in notice: 
Standard Oil Division, American 
Oil Co.); 23Jan63; KKI7IO76. 

AMERICAN PETROFINA. © 

If you're driving down the road and 
you see a Flna station and it's on 
your side ... please stop in. (In 
Dallas times herald, Nov. 6, 1962, 
p. A3) Appl . author: Welner & Gos- 
sage. Inc. © 26Nov62; KKI72831 . 

AMERICAN POTATO CO. © 

Magic, instaint Idaho russet mashed 
potato, with milk. Net wgt. 5 1/2 
lbs. Appl. author: Frank Colvan. 
© 19Jan63; KKI71837. 
New improved instant Whipp Idaho 
Russet mashed potato. Net weight 
371/2 lbs. Appl. author: Frank 
Colvan. © 26jan63; KK17l't55. 
New, Improved, Instant Whipp, Idaho 
russet mashed potato. 6 lbs. net 
wt. Appl. author: Frank Colvan. 
NM: editorial material. © 28Sep62; 
KKI71836. 

AMERICAN REPUBLIC INSURANCE CO. © 

About your special whole life insur- 
ance protection included in your 
Tailored protection plam. Appl. 
author: William J. Fick. © 10Apr63; 
KKI7373I. 
The secret of buying hospital insur- 
ance that pays . A thought-provoking 
statement about health cai^ the 
American way. Appl. author: Bruce 
B. Brewer & Co. NM: additional text. 
© 8Jun63; KK17'*217. 
The secret of buying hospital insurance 
that pays. (In Saturday evening 
post, Apr. 6, 1963, p. 69) Appl. 
author: Bnice B. Brewer & Co. 
NM: additions. © 6Apr63; KK173304. 



Special whole life Insurance, 
author: William J. Flck. 
© 2Apr63; KK17389'^. 



Appl. 



AMERICAN ROAD EQUIPMENT CO. © 

Jack-of -all-Jobs saves Jack on all 
Jobs. American Econmoblle 620. 
(In Contractors and engineers, 
Feb. 1963, p. 152) © 5Feb63; 
KKI718OO. 



Precision movement llckety-spllt . 
American Econmoblle. (in Contrac- 
tors and engineers, Apr. 1963, 
p. 148) © 3Apr63; KK173272. 
Two are better than one when you're 
saving money. Econmoblle 620. 
(In Contractors and engineers, Jan. 
1963, p. 102) © 2Jan63; KK171759. 

AMERICAN SAFETY RAZOR CO. © 

It's here, the new Pal razor created 
from a single sweep of stainless 
steel. (In Life, -Nov. 16, 1962, 
p. 4 of cover) Appl. author: Benton 
& Bowles, Inc. © 12Nov62; KK172036. 

AMERICAN SEATING CO. © 

New edge-guard Amerex top. © 7Jan63; 
KK171040. 

AMERICAN STERILIZER CO. © 

Amsco-Excel 48" medicine station. 
Appl. author: Gordon S. Altman. 
© 4Mar63; KKI72086. 
Amsco laboratory freeze dryer, model 
L-3. Appl. author: Gordon S. 
Altman. © 15Dec62; KKI7O9I2. 
Amsco portaclave, the completely 
portable, highly versatile, full 
size pressure steam sterilizer. 
Appl. author: Gordon S. Altman. 
© 24Dec62; KK170913. 
Amsco ' s simplified urologlcal irriga- 
tion system. Appl. author: Gordon S 
Altman. © 22Apr63; KK173695. 
60" Amsco-Excel medicine station. 
Appl. author: Gordon S. Altman. 
© 4Mar63; KKI72085. 

AMERICAN TOBACCO CO. © 

Extra, extra, extra; Pall Mall no.l 
in vending machine sales 5th 
straight year. (in Vend, Apr. 1, 
1963, p. 30) Appl. author: Sullivan, 
Stauffer, Colwell & Bayles, Inc. 
© lApr63; KKI72716. 
Get Lucky ... give Luckies in the 
handsomest holiday carton of all. 
Lucky Strike. Christmas carton. 
(In The Progressive farmer, Dec. 
1962, p. 2 of cover) Appl. author: 
Batten, Barton, Durstine & Osborn, 
Inc. © I5N0V62; KKI71379. 
Get Lucky, play crazy questions. 
The answer: A lot of bunk. Lucky 
Strike cigarettes. (In Fresno 
State College collegian. Mar. 25, 
1963) Appl. author: Batten, Barton, 
Durstine & Osborn, Inc. © 25Mar63; 
KKI73197. 
Get Lucky, play crazy questions. 
The answer: a magnetic pole. (In 
University of Southern California 
dally trojan, Apr. 2, 1963, p.'^) 
Appl. author: Batten, Barton, 
Durstine & Osborn, Inc. © 2Apr63; 
KKI73803. 
Get Lucky, play crazy questions. 

The answer: After the ball is over. 
Lucky Strike cigarettes. (in Chi- 
co mini, Oct. 29, 1962, p. 5) 
Appl. author: Batten, Barton, 
Durstine & Osborn, Inc. © 290ct62; 
KKI71358. 
Get Lucky, play crazy questions. 
The answer: BMOC. Lucky Strike 
cigarettes. (In Chicago Illini, 
Dec. 3, 1962, p. 5) Appl. author: 
Batten, Barton, Durstine & Osborn, 
Inc. © 3Dec62; KK171355. 
Get Lucky, play crazy questions. 
The answer: Chinese checkers. 
Lucky Strike cigarettes. (In 
The Denver clarion, Nov. 13, 1962, 
p. 6) Appl. author: Batten, Barton, 
Durstine & Osborn, Inc. © 13Nov62; 
KKI71356. 
Get Lucky, play crazy questions. 
The answer: Florida keys. Lucky 
Strike cigarettes. (In University 
of Connecticut daily campus, Jan. 7, 
1963) Appl. author: Batten, Barton, 
Durstine & Osborn, Inc. © 7Jan63; 
KKI72761. 



Get Lucky, play crazy questions. 
The answer: Freudian slip. Lucky 
Strike cigarettes. (In West Vir- 
ginia State College yellow Jacket, 
Feb. 11, 1963) Appl. author: 
Batten, Barton, Durstine & Osborn, 
Inc. © llFeb63; KK173196. 
Get Lucky, play crazy questions. 
The answer: Stretch pants. Lucky 
Strike cigarettes. (In University 
of Illinois mini. Mar. 11, 1963) 
Appl. author: Batten, Barton, 
Durstine 4 Osborn, Inc. © llMar63; 
KKI72763. 
Get Lucky, play crazy questions. 
The answer: The North Pole. Lucky 
Strike cigarettes. (In University 
of Florida alligator, Feb. 26, 
1963) Appl. author: Batten, Barton, 
Durstine & Osborn, Inc. © 26Feb63; 
KKI72762. 
Get Lucky, the taste to start with, 
the taste to stay with. Lucky 
Strike cigarettes. [Skiers by 
fireplace] (In Ebony, Feb. I963, 
p. 11; Appl. author: Batten, Barton, 
Durstine & Osborn, Inc. © 15Jan63; 
KKI71357. 
Get Lucky, the taste to start with, 
the taste to stay with. Lucky 
Strike cigarettes. [Tennis scene] 
(In Ebony, May I963, p. 39) Appl. 
author: Batten, Barton, Durstine & 
Osborn, Inc. © l6Apr63; KKI72766. 
Get Lucky, the taste to start with, 
the taste to stay with. Lucky 
Strike cigarettes. [Trout fishing 
scene] (In Grit, Apr. 7, 1963) 
Appl. author: Batten, Barton, 
Durstine & Osborn, Inc. © 7Apr63; 
KKI72765. 
Get Lucky, the taste to start with, 
the taste to stay with. Lucky 
Strike cigarettes. [Two male 
skiers] (In Field & stream, Jan. 
1963, p. 18) Appl. author: Batten, 
Barton, Durstine & Osborn, Inc. 
© 24Dec62; KK171378. 
Get Lucky, the taste to start with, 
the taste to stay with. Outboard 
boat. (In Ebony, Mar. 1963, p.47) 
Appl. author: Batten, Barton, Dur- 
stine & Osborn, Inc. © 26Feb63; 
KKI7191I. 
Get Lucky, the taste to start with, 
the taste to stay with. [Outboard 
boat scene] (in Ebony, May 1963, 
p.47) Appl. author: Batten, Barton, 
Durstine & Osborn, Inc. © 26Feb63; 
KKI7191I. 
Get Lucky, the taste to start with, 
the taste to stay with. Skeet shoot- 
fly tying. (In Popular science. 
Mar. 1963, p. 2 of cover) Appl. 
author: Batten, Barton, Durstine & 
Osborn, Inc. © 25Feb63; KK172591 • 
Get Lucky, the taste to start with, 
the taste to stay with. State 
troopers. (In Grit, Feb. 10, I963) 
Appl. author: Batten, Barton, 
Durstine & Osborn, Inc. © 10Feb63; 
KK172590. 
Hungry for flavor? Tareyton's got it. 
[Actors in amphitheater] (in The 
Indiana statesman, Apr. 3, 1963, 
p. 5) Appl. author: L. C. Gumbinner 
Advtg. Agency. © 3Apr63; KK173620. 
Hungry for flavor? Tareyton's got it. 
Flavor you never thought you'd get 
from any filter cigarette. [Girl 
in sweater pulling cigarette from 
pack] (In Time, Mar. 8, 1963, p.35) 
Appl. author: L. C. Gumbinner Ad- 
vertising Agency. © 5Mar63; 
KK172377. 
Hungry for flavor? Tareyton's got it. 
Flavor you never thought you'd get 
from any filter cigarette. [Large 
head, man's] (in Ebony, Nov. 1962, 
p. 35; Appl. author: L. C. Gumbinner 
Advertising Agency. © l60ct62; 
KKI71951. 



COMMERCIAL PRINTS AND LABELS 



Jan.-June 



AMERICAN TOBACCO CO. -Con. 

Hungry for flavor? Tareyton's got it. 
[Girl in scarf] (In Time, May 24, 
1963, p. 36) Appl. author: L. C. 
Gumbinner Advertising Agency. 
© 21May63; KK173920. 

Hungry for flavor? Tareyton's got It. 
[Girl in sweater^ pulling cigarette 
out of package] (in TV guide, 
Feb. 16-22, 1963, p. 2 of cover) 
Appl. author: L. C. Gumbinner Adver- 
tising Agency. © 13Feb63; KK172223. 
Hungry for flavor? Tareyton's got it. 
(in Ebony, June 1963> P.Tl) Appl. 
author: L. C. Gumbinner Advtg. 
Agency. © l6May63; KKI73509. 
Hungry for flavor? Tareyton's got it. 
(in TV guide. May ll-17j p. 3 of 
cover) Appl. author: L. C. Gumbinner 
Advtg. Agency. © 8May63j KKI73513. 

Hungry for flavor? Tareyton's got it. 
(In The Plainsman, p. 3) Appl. author: 
L. C. Gumbinnei' Advertising Agency. 
© 6Mar63; KKl7299it. 
Hungry for flavor? Tareyton's got 
it. (In Time, Apr. 5. 1963, p. 35) 
Appl. author- L. C. Gumbinner 
Advtg. Agency. © 2Apr63; KK173075. 
Hungry for flavor? Tareyton's got 
it. Large head of man. (In 
The Indianapolis news, Oct. 17, 

1962, p. 25) Appl. author: L. C. 
Gumbinner Advtg. Agency. 

© 170ct62; KKl 70745. 
Hungry for flavor? Tareyton's got it. 
[Man in opened neck shirt, lighting 
cigarette] (In This week magazine, 
Jan. 13, 1963, p. 3) Appl. author: 
L. C. Gumbinner Advertising Agency. 
© 13Jan63; KK171102. 
Hungry for flavor? Tareyton's got it. 
[Pack in right hand corner, girl's 
head] (In Ebony, Apr. I963, P.6l) 
Appl. author: L. C. Gumbinner Ad- 
vertising Agency. © 19Mar63; 
KK172177 . 
Hungary for flavor? Tareyton's got 
it. Roman historian. (In Connecti- 
cut daily campus, p. 7) Appl. author: 
L. C. Gumbinner Advertising Agency. 
© 26Feb63; KK172993. 
Hungry for flavor? Tareyton's got it. 
Roman hunter. (In Forty-niner, 
Long Beach State College, Jan. 8, 
1963, p. 12) Appl. author: L. C. 
Gumbinner Advertising Agency. 
© 8Jan63; KKI7IIO3. 
Hungry for flavor? Tareyton's got 
it. Roman orator. (In Kansas 
State collegian, Nov. 6, 1952, 
p. 3) Appl. author: L. C. Gumbinner 
Advtg. Agency. © 6Nov62; KK170740. 
Hungry for flavor? Tareyton's got it. 
Roman swimmer. (In '^e Denver 
clarion. University of Denver, 
Feb. 5, 1963, p. 6) Appl. author: 
L. C. Gumbinner Advertising Agency. 
© 5Feb63; KKI71934. 
Hungry for flavor? Tareyton's got it. 
Tareyton's dual filter in duas par- 
tes divisa est. Latin cartoon-Roman 
cheer leader. (in New York Univer- 
sity heights daily news, Apr. 23, 

1963, p. 3) Appl. author: L. C. 
Gumbinner Advtg. Agency. © 23Apr63; 
KKI73619. 

Pall Mall's natural mildness is so 
good to your taste. [Girl lying 
in grass smoking cigarette] (in 
True, July I963, p.28) Appl. au- 
thor: Sullivan, Stauffer, Colwell & 
Bayles, Inc. © l8Jun63; KK174171. 
Pall Mall's natural mildness is so 
good to your taste. [Girl with 
cigarette lying in grass] (In Look, 
Feb. 12, 1963, p. 49) Appl. author: 
Sullivan, Stauffer, Colwell & 
Bayles, Inc. © 29Jan63; KKI7128O. 
Pall Mall's natural mildness is so 
good to your taste. (In Argosy, 
June 1963, p. 22) Appl. author: 
Sullivan, Stauffer, Colwell & 
Bayles, Inc. © 20May63; KK173798. 



Pall Mall's natural mildness is so 
good to your taste. (in Field & 
Stream, Apr. 1963, p.46) Appl. 
author: Sullivan, Stauffer, Col- 
well & Bayles, Inc. © 25Mar63; 
KKI73268. 
Pall Mall's natural mildness is so 
good to your taste. (in Look, 
Jan. 29, 1963, p. 31) Appl. author: 
Sullivan, Stauffer, Colwell & 
Bayles, Inc. © 15Jan63; KKI7IO88. 
Pall Mall's natural mildness is so 
good to your taste. (in Playboy, 
May 1963, p. 64) Appl. author: 
Sullivan, Stauffer, Colwell & Bayles, 
Inc. © l6Apr63; KKI73267. 
Pall Mall's natural mildness is so 
good to your taste; so smooth, so 
satisfying, so downright smokeable. 
(In Look, Mar. 12, I963, p. 39) 
Appl. author: Sullivan, Stauffer, 
Colwell & Bayles, Inc. © 26Feb63: 
KKI72055. 
Quality. Herbert Tareyton. 5 packs. 
(In Chicago Stadium review, Feb. I8, 
1963) Appl. author: Batten, Barton, 
Durstlne & Osborn, Inc. © l8Peb63; 
KKI72725. 
They've put the menthol in the tip, 
not in Montclair's fine tobacco. 
(In The Commercial appeal. May 21, 
1963, p. 3) Appl. author: Sullivan, 
Stauffer, Colwell & Bayles, Inc. 
© 21May63; KK173772. 
They've put the menthol in the tip, 
not in Montclair's fine tobacco. 
(In The Indianapolis news, Apr. 23, 
1963, p. 5) Appl. author: Sullivan, 
Stuaffer, .Colwell & Bayles, Inc. 
© 23Apr63; KK173241. 
Two fine products of The American 
Tobacco Co., sponsors of Dodger 
baseball on radio and TV, Lucky 
Strike cigarettes & Tareyton. 
(Los Angeles Dodgers I963 souvenir 
yearbook, p. 2 of co\«r) Appl. author: 
Lawrence C. Gumbinntr Advertising 
Agency. © lApr63; KK172992. 
Why didn't somebody do it before? 
For the first time, the menthol's 
in the tip, where it belongs. 
Montclair moaern cigarettes. (In 
New York herald tribune, Apr. j>, 
1963, p. 11) Appl. author: Sullivan, 
Stauffer, Colwell & Bayles, Inc. 
NM: revision. © 3Apr63; KKI72734. 

AMICO IMPORT. 

All sports show, trophy automatic 
lighters by Amico, hand painted. 
© Exhibit Sales Co., a partnership 
composed of Phillip I. Greenspan, 
Samuel Mickelberg, Albert Barkin & 
William Lowenthal d.b.a. Amico 
Import; 10Mar63 (in notice: I962); 
KK173141. 

National dog show by Almco. Automatic 
lighters. © Exhibit Sales Co. d.b.a. 
Amico Import; 21Aug62; KK171028. 

National horse show automatic lighters 
by Amico, each a blue ribbon cham- 
pion. © Exhibit Sales Co. a part- 
nership composed of Phillip I. Green- 
span, Samuel Mickelberg, Albert 
Barkin & William Lowenthal d.b.a. 
Amico Import; 10Mar63; KK173142. 

ANCIENT AGE DISTILLING CO. © 

Every one a winner, America's largest 
selling 6 year old Kentucky bourbon, 
(in Baltimore news-post, Apr. 30, 
1963, p.8c) Appl. author: Otto 
Kleppner. © 30Apr63; KKI73678. 

Heralding a limited edition of the 
ultimate, rich, rare old bourbon. 
Now, a rare opportunity. (In The 
Coeur d'Alene press. Mar. 1, 1963, 
p. 8) Appl. author: Otto Kleppner. 
© lMar63; KKI72769. 

Heralding a limited edition of the 
ultimate, rich, rare old bourbon. 
Ten long years ago. (In The Albany 
herald. Mar. 20, 1963, p.3B) Appl. 
author: Otto Kleppner. © 20Mar63; 
KKI72768. 



Heralding a limited edition of the 
ultimate, rich, rare old bourbon 
ancient Ancient Age, full ten, 10, 
years old. (In Liquor store, Jan. 
1963, p. 11) Appl. author: Otto 
Kleppner. © lJan63; KK171592. 

How oats make your eggs taste better. 
4500. In prizes awarded each month, 
(in Sports afield. May, 1963, p. 3) 
Appl. author: Otto Kleppner. 
© lMay63; KK173331. 
How to become a seasoned woodsman. 
$500.00 in prizes awarded each 
month. (In Sports afield, Oct. 
1962, p. 5) Appl. author: Otto 
Kleppner. © 10ct62; KKI70819. 
How to make a hit with a snake. 
$500.00 in prizes awarded each 
month. (In Sports afield, Sept. 
1962, p. 5) Appl. author: Otto 
Kleppner. © lSep62; KKI70809. 

How to make the late show pay off in 
the morning; America's largest 
selling 6 year old Kentucky bourbon. 
Sports idea contest. (In Sports 
afield. Mar. I963, p. 9) Appl. au- 
thor: Otto Kleppner. © lMar63; 
KK172101. 
How to manicure your shotgun. 
$500'. 00 in prizes awarded each 
month. (In Sports afield, Dec. 
1962, p. 3) Appl. author: Otto 
Kleppner. © lDec62; KKI70808. 
How to put the squeeze on fishy odors. 
Sports idea contest. (In Sports 
afield, Apr. 1963, p. 79) Appl. au- 
thor: Otto Kleppner. © lApr63; 
KKI7293O. 
How to spruce up in the woods. 
$500.00 in prizes awarded each 
month, (in Sports afield, Nov. 

1962, p. 7) Appl. author: Otto 
Kleppner. © lNov62; KKI70817. 

If you can find a better bourbon, 
buy It. [Floating balloons] (In 
New Orleans times-picayune, Feb. 25, 

1963, section 4, p. 10) Appl. au- 
thor: Otto Kleppner. © 25Feb63; 
KKI7277O. 

If you can find a better bourbon, 
buy it. (In The Denver post. 
Mar. 15, 1963, p. 48) -Appl. author: 
Otto Kleppner. © 15Mar63; KKI72932. 
If you can give a better bourbon, 
give it. Ancient Age. (In Look, 
Dec. 20, i960, p. 59) Appl. author: 
Doyle Dane Bernbach, Inc . 
© 20Dec60; KKI72589. 
If you can give a better bourbon, 
give it; here ... 6 year old 
Kentucky bourbon. (In The Washing- 
ton post, Dec. 5, 1962, p.A8) 
Appl. author: Otto Kleppner. 
© 5Dec62; KK172100. 
If you can give a better bourbon, 
give it. [Woman holding bottle 
& boxes] (In Life, Dec. l4, I962, 
p. 50) Appl. author: Otto Kleppner. 
© l4Dec62; KK172775. 
Just peachy. (In The Atlanta Journal, 
Mar. 13. 1963. p. 20) Appl. author: 
Otto Kleppner. © 13Mar63; 
KKI72773. 
Look, a great bourbon, a great buy. 
(In The Washington post, Nov. 19, 

1962, p.A20) Appl. author: Otto 
Kleppner. © 19Nov62; KK172771. 

Looki Ancienl, Age bourbon now 8 years 
old. (In Idaho State Journal, 
Oct. 24, 1962, p. 10) Appl. author: 
Otto Kleppner. © 24oct62; KK171917. 

Look, if you can find a better 

bourbon, buy it. (in The Evening 
bulletin, Philadelphia, Feb. 13, 
1963, P.G59) Appl. author: Otto 
Kleppner. © 13Feb63; KK173421. 
What do you look for In a bourbon? 
(In The Beverage Journal, Mar. 

1963, p. 12-13) Appl. author: Otto 
Kleppner. © lMar63; KK172772. 

ANDERSON CO. © 

Anco all-season windshield washer 
solvent. (Weatherly Index 702) 
© 25Jun62; KKI71688. 



1963 



CURRENT REGISTRATIONS 



Anco antl wind-lift push button re- 
fills. Stock no. 618. 5 pairs, 
10 refills, 18 Inch. © 240ct62; 
KKI7169O. 

Anco antl wind-lift push button re- 
fills. Stock no. 618. Pair 18 inch 
AWL refills. © 240ct62; KKI7169I. 

Anco check sheet; Anco blade, refill 
and arm replacement for windshield 
wipers on passenger cars. (Weatherly 
index 230) © 30Nov62; KKI71689. 

Anco red dot antl wind-lift windshield 
wiper blades. Stock no.8l8. 5 
■pairs, 10 blades 18 inch. © l8oct62; 
KKI71693. 

Anco Red-Dot antl wind-lift wiper 
blades. © 28Sep62; KK171014. 

Anco red dot antl wind-lift wiper 
blades. Stock no.8l8. Pair 18 
inch antl wind-lift blades. 
I80ct62; KKI71692. 

Anco windshield wiper hose for all 
wiper motors and windshield washers. 
New Anco hose rack, stock no. 1499 . 
© 22Jun62; KKI71016. 

Application for refunding package for 
New Anco windshield wiper hose 
rack. Stock no. 1^99. © 25Jun62; 
KKI71686. 
Mall now, this valuable prepaid sales 
help requisition. New Anco antl 
wind-lift wiper blades. © 50ct62; 
KKI7IOI2. 

Mr. Anco dealer: dress up your Anco 
servlseller stand with a set of 
new plastic weatherproof posters, 
for added profit. Anco windshield 
wiper blades and arms. © 3Dec52j 
KKI7IOI3. 

New Anco antl wind -lift wiper blades, 
reflllable, harness the wind. 
Exclusive airfoil bridge. © 50ot62; 
KKI7IOI5. 

New from Roton; the Designers roton 
unit, a push pull linear actuator 
in a compact package ready for quick 
installation. © 28May62; Kia7l687. 

ANDREASEN, SIGURD J. See BOWIE MACHINE 
WORKS, INC. 

ANGOSTURA -WUPPERMANN CORP. © 

A barkeep who lives In Denora, has no 
head to hold his fedora, 'cause a 
drink he once made for a man with a 
blade had liquor but no Angostura. 
(In Club management, Feb. I963, 
p. 55) Appl. author: Foote, Cone & 
Beldlng. © lFeb63; KKI73675. 

Just a subtle reminder, friend, cus- 
tomers want Angostura in manhattans. 
(in Club management. Mar. 1963, 
p. 121) Appl. author: Foote, Cone & 
Beldlng. © lMar63; KK173674. 

ANHEUSER BUSCH, INC. © 

August A. Busch, Jr., makes an Im- 
port announcement to the people of 
California. (In Los Angeles herald- 
examiner. Mar. 25, 1963, p.C-12) 
Appl. author: William Spencer. 
© 25Mar63j KK174137. 
Clear and bright as mountain air. 
A new kind of beer so right for 
California living. Busch Bavarian 
beer. (In Los Angeles times, 
Apr. 17, 1963, p. 17) Appl. author: 
William Spencer. © 17Apr63; 
KKI73158. 
Lift a snow-capped glass; Busch 
Bavarian beer. (In Los Angeles 
times. May 1, I963, p. 17) Appl. 
author: William Spencer. © lMay63; 
KKI74138. 
Now brewed in California by America's 
leading brewer, Busch Bavarian. 
(In Los Angeles herald-examiner, 
Apr. 1, 1963, p.A-15) Appl. author: 
William Spencer. © lApr63; KK174136. 

ANODYNE, INC. © 

Lifetime Jewelry. (In Industrial 
design, Oct. 19, 1962, p. 21) 
© 190ct62; KKI70725. 



ANSON (ART) INC. © 

Catalog of aunuslng items. 
Appl. author: Arthur H. 
® 9Jan63; KK170994 . 



12 p. 
Anson . 



ANSUL CHEMICAL CO. © 

Ansaril; 184. Dlsodlum methlarsonate . 
© 7Jan65; KK172351 . 

ANTI -HYDRO WATERPOOFING CO. © 

Accello regulates concrete aind mor- 
tars. Appl. author: Mortimer W. 
Meyer. © 15Jan63; KK172212. 
Finishing exposed concrete. Anti-hydra 
The Hausllng system. Appl. author: 
Mortimer W. Meyer. © 15Nov62; 
KKI72213. 
Produce tough dustless floors. 
Appl. author: Mortimer W. Meyer. 
© 15Apr63; KK1739'*8. 
Shotcrete waterproofing specification. 
Appl. author: Mortimer W. Meyer. 
© 15Jan63; KK173401 . 
Stucco specifications. Anti-hydro. 
The Hausllng system. Appl. author: 
Mortimer W. Meyer. © 15Dec62; 
KK172214. 

APON RECORD CO., INC. © 

Beseda, Czechoslovak national dance. 

Apon 2478. © 10Feb63; KK171821. 
Holiday in Bohemia. Famous Bohemian 

polkas of golden 30's. Apon-2476. 

© 15Jan63; KK171295. 
Memories of Prague; selection of 

famous Czech tunes of golden 30 's. 

Apon-2477. © 15Jan63; KK17129't. 

APPLIQUE CREATIONS, INC. © 

New color appliques, iron on or sew 
on. © 8Apr63; KK172814. 

AQUARIUM SUPPLY CO., INC. 

PermaLlfe Brilliancy, liquid color 
tone, adds dramatic beauty & color 
to your fish. © Aquarium Supply 
Co., Inc., division of Sternco 
Industries, Inc.; 15Apr63; KK173705. 

AQUARIUMS, INC. © 

Junior Aquarlst aquarium set, every- 
thing needed to get started. 
(Catalog no. 3016) © lJun63; 
KK17'*270. 
Junior Aquarlst gift certificate 
for your first pair of tropical 
fish. © 12Jun63; KKI74045. 

ARCHITECTURAL MANUFACTURING CO. OF 

AMERICA. 

Amcoa Ardec; architectural aluminum 
systems for decorating, solar 
screening and modernization. 
© Shower Door Co. of America (in 
notice: Architectural Manufacturing 
Co. of America); lNov62; KK171133. 

Amcoa Arm-R-Clad architectural 

tempered glass panels. Appl. au- 
thor; Robert Robblns. © Shower 
Door Co. of America (in notice: 
Architectural Manufacturing Co. 
of America); lNov62; KK171132. 

ARDEN (ELIZABETH) SALES CORP. 

167 days of foggy, foggy dew can't 
claim all the credit for beautiful 
English complexions. (In Vogue, 
Mar. 1, 1963, pA9) © Elizabeth 
Arden a.a.d.o. Elizabeth Arden 
Sales Corp.; 25Feb63; KK172144. 
Sheik, a lip shade only the chic will 
know. (In Vogue, Jan. I5, 1963, 
p. 22) © Elizabeth Arden a.a.d.o. 
Elizabeth Arden Sales Corp.; 10Jan63; 
KKI7II68. 

ARMOUR AND CO. © 

Dial soap's $50,000 who's which game. 
Just match the people shown here 
with their reaa Jobs. ''In Life, 
Sept. 22, 1961, p. 136-137) Appl. 
author: Terry Burnslde . © 22Sep6l; 
KKI73OO4. 



World's first instant sweepstakes, 
and Dial lets you know right now if 
vou're a winner. (In The Saturday 
evening post, Apr. 13, 1963» p. 5-°) 
Appl. author: Richard W. Root. 
© 13Apr63; KKI73005. 

ARMSTRONG HYDRAULICS CORP. © 

If your oc'ometer reads 2000/1 miles 
or more it's 10 to 1 you need new 
shocks. Appl. author: Stevens & 
Kirkland, Inc. © 9Jan63; KK173024. 
Now, dial the ride you want, Armstrong 
adjustarlde shock absorbers. 
Appl. author: Stevens & Kirkland, 
Inc. © 5Jan63; KI75023. 

ARMSTRONG HYDRAULICS, INC. © 

Th£ inside facts about shock absorbers 
and how they affect your safety, 
your driving, your pocketbook. 
Appl. author: Stevens & Kirkland, 
Inc. © 8Feb63; KK173022. 

ARNOLD BAKERS, INC. © 

Butter-milk rye, large family 2 pounds. 

© 15May63; KK173788. 
Fun Bun. 6 sliced. © 25Jun63; 

KKI74296. 
Toasting muffins; golden egg. 
Net wt. 8 ounces. © 26Feb63; 
KK172014. 

ART IN BRONZE CO. 

Plaques, tablets, letters, memorials, 
honor rolls, sculptured designs. 
A. I. A. file no.l5-R-l. Appl. 
author: Robert W. Loos. © Art in 
Bronze Co., division of Wooster 
Products, Inc.; 28Jan63; KKI71610. 

ASSOCIATED BLUE LAKE GREEN BEAN CANNERS, 

INC. © 

Cool nights, warm days and lakes of 
fresh water make Mr. Blue Lsike varie- 
ty green beans... the snappiest bean 
to stay that way on the steam table. 
(In American restaurant hospitality 
magazine, Feb. 1963, p. 23) © lFeb63 
(In notice: I962); KK173030. 

Lakes of water, abundant rainfall axid 
irrigation .. .Mr . Blue Lake variety 
green beams from Oregon and Washing- 
ton tender and Juicy and meaty. 
(In American restaurant hospitality 
magazine. Mar. 1963, p.77) © lMar63 
(in notice: I962); KKI73029. 

Mr. Blue Lake green beans, country 
style. (in Family circle, Jan. 1963, 
p. 62) © l8Dec62; KK171952. 

Warm days, cool nights and lakes of 
fresh water make the Mr. Blue Lake 
variety green beans from Oregon & 
Washington the one green bean that 
holds flavor. (in American restau- 
rant hospitality, Jan. I963, p. 25) 
© lJan63 (in notice: 1962) ; KK171953 

Warm days, cool nights and lakes of 
water. Mr. Blue Lake green beans. 
(In Restaurant management, Dec. 
1962, p. 21) © lDec62; KK172512. 

ATLAS SUPPLY CO. © 

More rubber at work. Atlas Plycron 
tire. (In Parade, Apr. 7, 1963) 
Appl. author: McCann-Erlckson, Inc. 
© 7Apr63; KK173244. 
Wherever you go, go with new, new Atlas 
Plycron Tires; more rubber at work. 
(In This week. May 12, I963) Appl. 
author: McCann-Erlckson, Inc. 
© 12May63; KK174094. 

AUDIO FIDELITY, INC. © 

Big band bossa nova; Oscar Castro- 
Neves & his orchestra, [Record 
Jacket] AFSD 5983. © 2Nov62; 
KKI71515. 

Big dance band sound, Bobby Christian 
& his orchestra. [Record Jacket] 
DS 4603. © 2Nov62; KKI71521. 



COMMERCIAL PRINTS AND LABELS 



Jan.-June 



AUDIO FIDELITY, INC. -Con. 

Big top carousel band organ recorded 
out of doors. Featuring the Wurllt- 
zer Band Organ at Paul Eaklns ' Gay 
90s Village. AFSD 5987. © lApr63; 
KKlTjeyit. 
Big top circus calliope recorded out 
of doors. Featuring the Wurlltzer 
Calllola at Paul Eaklns ' Gay 90s 
Village. AFSD 5986. © lApr63; 
KKI75875. 
The BoEsa Tres 3. AFSD 5988. 

© lApr63; KKI73873. 
The country & western sound of Jazz 
pianos. Steve Kuhn & Toshlko 
Aklyoshl, duo pianists. DS 6308. 
© lMar63; KKI72683. 
El Debke; Naif Agby & his orchestra; 
music of the Middle East. [Record 
Jacket] AFSD 598O. © 2Nov62; 
KKI71516, 
Desaflnado, one note samba no more 
blues; Orchestra Saxsamblstas 
Brasllelros, designed for dancing. 
[Record Jacket] DS f304. © 2Nov62; 
KKI71519. 
Fantastic, honky tonk player barroom 
piano, featured at Paul Eaklns' Gay 
90s Village, Slkeston, Missouri. 
AFSD 5985. © lMar63; KKI7269O. 
Hey-Lylee and other rousers. Levee 
Loungers, at the Golden Garter. 
[Record Jacket] AFSD 5977. 
© 2Nov62; KKI71518. 
How low can you go? Roz Croney, 
queen of the limbo. DS 63O9. 
© lMar63; KKI72686. 
The Irresistible Gospel Chords. 
DS 6305. © lMar63; KKI72687. 
Jazz Impressions, Walt Dlckerson 
Quartet. Lawrence of Arabia. 
DS 6313. © lApr63; KKI73876. 
Movie theme hits; Jo Baslle, his 
accordion and orchestra. [Record 
Jacket] AFSD 5979. © 2Nov62; 
KKI71517. 
Nuclear powered aircraft carrier 
sound effects; CVA(N) Enterprise. 
DPS 7014. © lMar63; KKI726B2. 
Paris with love. Jo Baslle, his 
accordion & orchestra. AFSD 5938. 
© lMar63; KKI72681. 
The rhythm and the sound of Bossa 
Nova, featuring Mlltlnho, Brazil's 
greatest drummer, & the Oscar Castro 
Neves Orchestra. AFSD 5984. 
© lMar63; KK172689. 
Sound effects, volume 4. DPS 7015 . 
© lMar63; KKI72688. 
Steel band limbo twist, recorded In 
Trinidad, [Record Jacket] DS 4602. 
© 2Nov62; KK171520. 
Sunday afternoon with Babs Gonzales 
at Small's Paradise. DS 631I. 
© lApr63; KKI73877. 
Teri Thornton sings Somewhere In the 
night. DS 6306. © lMar63; 
KK172684. 
West side story bossa nova. Bill 
Barron Orchestra. DS 6312. 
© lApr63; KKI75872. 
You ain't heard nothin' yet. Sal 
Salvador. DS 6307. © lMar63; 
KKI72685. 

AURORA CASKET CO., INC. © 

Here's a versatile interior .consisting 
of four delicate designs available 
in the center panel. (In Aurora, 
Feb. 1963, p. 3) © lPeb63; 
KKI72156. 

AURORA PLASTICS CORP. © 

American privateer Corsair all plastic 
assembly kit. (Kit No. 433-198) 
NM: revision. © 20Nov62 (in notice: 
1963); KKI72838. 
Atomic sub SSN Skipjack all plastic 
assembly kit. (Kit No. 711-98) 
NM: revision. © 20Nov62; KK172835- 



Cutty Sark, all plastic assembly kit. 

(Famous Aurora ships, kit no. 
432-198) © 2May63; KK173710. 
45,000 ton British battleship, HMS 

King George V; all plastic assembly 

kit. (Kit No. 712-149) NM: revision. 

© 20Nov62; KK172837 • 
Heavy cruiser, Baltimore class, USS 

St. Paul, all plastic assembly kit. 

(Kit no. 703-98) © 20Nov62; 

KK173042. 

SSN Sea Wolf atomic powered guided 
missile submarine . Scale model all 
plastic assembly kit. (Kit N0.7O6- 
98) NM: revision. © 20Nov62; 
KKI72836. 

XKE Jag, 1/25 scale convertible, 
complete with optional hardtop. 
Super detailed all plastic assembly 
kit with chrome parts. (Famous 
Aurora sports cars, kit no.567-149) 
© 22Mar63; KKI73711. 

AUSTIN, NICHOLS & CO . , INC. © 

As long as you're up get me a Grant's. 
Blended Scotch whisky. [Man seated 
with typewriter on knees at beach 
resort] (in Playboy, May 1963, 
p. 192-193) © l6Apr63; KK174114. 

As long as you're up, get me a 
Grant's. Blended Scotch whisky. 
[Resort scene] (In Time, Mar. 1, 
1963, p.M5) © lMar63; KK173697. 

As long as you're up, get me a Grant's. 
[Man In easy chair surrounded by 
Christmas packages] Stand Fast 
blended scotch whiskey. (In The 
New Yorker, Dec, 8, 1962, p. 114-115) 
© 8Dec62; KKI71213. 

As long as you're up sell up 'to 
Grant's 8. Blended Scotch whisky. 
(In Beverage media. Mar. 1963, 
p. 14) © 25Apr63; KKI74113. 

Please remember. Chauvenet. (In 
Culinary review, Nov. 1962, p. 23) 
© 20Nov62; KKI71853. 

Un rappel. Chauvenet. (In France- 
Amerique, Oct. 1 , 1962, p.l8) 
© 70ct62; KKI7I852. 

What competes with Chauvenet Red Cap? 
Nothing. (in Package store manage- 
ment, Oct. 1962, p. 5) © 150ct62; 
KKI71854. 

AUTOMOTIVE DISTRIBUTORS, INC. © 

Automotive distributor associate 

franchise agreement. © lMay63; 
KK173482. 

AUTOMOTIVE RUBBER CO., INC. © 

New ARco Contro-Flo Butterfly Valves. 
(Bulletin C-563) © 6May63; 
KK174240. 
New ARco drlp-tite resilient-seated 
Butterfly Valves. (Bulletin B-563) 
© 6May63; KK174239. 

AUTOPOINT CO. © 

The new look of America's most popular 
memo case, no. 210, now no. 220. 
Appl . author: James M. Edwards. 
© 19Jan63; KKI7IO77. 

AVIS, INC. © 

Any company that owns its car fleet 
should have Its books examined. 
(In The Wall Street Journal, 
Mar. 12, I963. p.l6) Appl. author: 
Doyle Dane Bernbach, Inc. 
© 12Mar63; KK172897. 
Avis can't afford dirty ashtrays. 
(In San Francisco chronicle, 
Mar. 11, 1963, p. 44) Appl. author: 
Doyle Dane Bernbach, Inc. © llMar63; 
KK172903. 
Avis can't afford dirty ashtrays. 
(In Time, Mar. 15, 1963, p.69) 
Appl. author: Doyle Dane Bernbach, 
Inc. © 13Mar63; KK173550. 
Avis can't afford smudged mirrors. 
(In Business week. Mar. 30, I963, 
p. 4) Appl. author: Doyle Dane 
Bernbach, Inc. ® 27Mar63; 
KKI72907. 



Avis can't afford thirsty radiators. 
(In Chicago tribune. May 27, I963, 
section lA, p. 8) Appl. author: 
Doyle Dane Bernbach, Inc. 
© 27May63; KK174l62. 

Avis can't afford to goof on reserva- 
tions, (in Interline reporter, 
Apr. 15, 1963, cover) Appl. author: 
Doyle Dane Bernbach, Inc. © 12Apr63; 
KKI73552. 

Avis can't afford to goof on reserva- 
tions, (in Travel weekly, 
Feb. 19, 1963, p.'*5) Appl. author: 
Doyle Dane Bernbach, Inc. 
© 17Peb63; KKI72019. 

Avis can't afford to skip the tires, 
(in Chicago tribune, Apr. 29, 1963, 
p. 2, sec. lA) Appl. author: Doyle 
Dane Bernbach, Inc. © '^9Apr63; 
KKI73555. 
Avis can't afford unwashed cars. 
(In Business week, Feb. 16, 1963, 
p. 55) Appl. author: Doyle Dane 
Bernbach, Inc. © l4Feb63; 
KK172018. 
Avis can't afford unwashed cars. 
(In Globe democrat, St. Louis, 
Feb, 18, 1963, P.IOA) Appl. author: 
Doyle Dane Bernbach, Inc. 
© l6Feb63; KK173302. 

Avis can't afford unwashed cars. 
(In Official airline guide. North 
American ed . , Apr. 1963, p. 4 of 
cover) Appl. author: Doyle Dane 
Bernbach, Inc. © 28Mar63; KK173489. 

Avis can't afford worn wipers. 

(in San Francisco chronicle, Apr. 
15, 1963, p. 14) Appl. author: 
Doyle Dane Bernbach, Inc. 
© 15Apr63; KK173559. 

Avis has over 85OO good cars to rent, 
all through Europe, Great Britain 
and Ireland. (in Travel weekly. 
Mar. 26, 1963, p. 11) Appl. author: 
Doyle Dane Bernbach, Inc. 
© 24Mar63; KK173548. 

The Avis rent a car idea. (in Herald 
tribune, European ed. , Mar. 12, 
1963, p. 3. Paris) Appl. author: 
Doyle Dane Bernbach, Inc. 
© 12Mar63; KK172909. 

The Avis rent a car Idea. (in News- 
week, Feb. 25, 1963, p. 3) Appl. 
author: Doyle Dane Bernbach, Inc. 
© 23Feb63; KKI72139. 

The Avis rent a car idea; Just put 
down the price of a local call. 
(In Herald tribune, Feb. 26, I963, 
p. 3. Paris) Appl. author: Doyle 
Dane Bernbach, Inc. © 26Feb63; 
KKl 72899. 
The Avis rent a car idea: we have the 
keys to over 8,500 good cars. (In 
Newsweek, Apr. 8, 1963, p. 43) Appl. 
author: Doyle Dane Bernbach, Inc. 
© 6Apr63; KKI72910. 

5 solutions to the company oar 
problem. Appl. author: Doyle 
Dane Bernbach, Inc. © 3Jan63; 
KKI74166. 

Pull a car out of your wallet anywhere 
in Europe, Just get an Avis 
International credit card before you 
go. (In Time, Apr. 12, I963, P.lOl) 
Appl. author: Doyle Dane Bernbach, 
Inc. © 10Apr63; KK173553. 

You can't afford not to see red. 
Appl. author: Doyle Dane Bernbach, 
Inc. © 9Apr63; KK174167. 

AVON COSMETICS. 

Avon for men. (In Progressive 
farmer, Sept. 1962, p. 42) Appl. 
author: Monroe F. Dreher, Inc. 
© Avon Cosmetics a.a.d.o. Avon 
Products, Inc.; 20Aug62; KK172132. 
4 new Avon lipstick colors to add 
sunshine to your smile. (In Vogue, 
Jan. 15, 1963, p. 3 of cover) Appl. 
author: Monroe F. Dreher, Inc. 
® Avon Cosmetics a.a.d.o. Avon 
Products, Inc.; 15Jan63; KK172131. 



1963 



CURRENT REGISTRATIONS 



He likes an Avon face. (In Seventeen, 
Oct. 1962, p. 62) Appl. author: 
Monroe F. Dreher, Inc. © Avon 
Cosmetics a.a.d.o. Avon Products, 
Inc.; 50ct62; KKI72I3O. 

Traditionally Christmas. (In True 
story, Nov. I962, p. 24) Appl. 
author: Monroe F. Dreher, Inc. 
© Avon Cosmetics a.a.d.o. Avon 
Products, Inc.; 50ot62; KK172129. 

Visions of Avon gifts dance through 
their heads. (In Parents' magazine, 
Oct. 1962, p. 39) Appl. author: 
Monroe P. Dreher, Inc. © Avon 
Cosmetics a.a.d.o. Avon Products, 
Inc.; 25Sep62; KK172128. 

AYER (N. W.) & SON, INC. © 

The nature of advertising. 6-a p. 
© lSep62; KKI71475. 



B 



BB. See BEEBE MANUFACTURING CO. 

B. B. CO. See BALL BROS. CO. 

B, F. D. CORP. SEE BROWN-FORMAN 
DISTILLERS CORP. 



B-O-C TUNA, INC. 
TUNA, INC. 



SEE BREAST-O-CHICKEN 



BPC. See BLACK PRINCE CO., INC. 

BABSON BROS. CO. © 

Constant vacuum is important in 

mastitis control, get a free picture 
of your vacuum system operation 
while your cows are being milked. 
Surge. (In Hoard's dairyman, 
Feb. 25, 1963, p.t of cover) Appl. 
author: Glttlns Associates, Inc. ■ 
© 25Feb63; KKI72OIO. 

$5 down puts the latest in bucket 
milking in your barn tonight. 
Surge. (In Hoard's dairyman, 
Jan. 10, 1963, p.** of cover) Appl. 
author: Gittins Associates, Inc. 
© 10Jan63; KK171038. 

Free vacuum analysis of your milking 
system. Surge. (in Hoard's dairy- 
man, Mar. 10, 1963, p.'* of cover) 
Appl. author: Gittins Associates, 
Inc. © 10Mar63; KKI72OO5. 

New 3 brand new big capacity Surge 
pumps provide constant vacuum for 
every size herd. (in Hoard's 
dairyman, Jan. 25, 1963, P-'* of 
cover) Appl. author: Gittins 
Associates, Inc. © 25Jan63; 
KK17107'+. 



BACARDI IMPORTS, INC. © 

Good eggnog? Bacardi eggnog. 
Puerto Rican rum. (In Chicago 
dailv tribune, Dec. 14, 196O, 
p. 13) Appl. author: Ross Roy, 
Inc. © 13Dec60; KKI71818. 

If you have trouble making a good 
daiquiri and would like to make 
a great one. Puerto Rican rum. 
(In Miami herald. Mar. 8, 1963, 
p.ll-D) Appl. author: Ross Roy, 
Inc. © 7Mar63j KKI72159. 

It's a humdinger of an idea for a 
partv. (In Glamour, June I963, 
p. 32) Appl. author: Ross Roy, Inc. 
© l4May63; KKI73403. 

It's easy to be a rum 'n cola expert. 
(In Chicago dally tribune. Dec. 5, 
1959, sport-buBlnesB, p. 3) Appl. 
author: Ross Roy, Inc. © 4Dec59; 
KKI70845. 

No, Bacardi doesn't sell all the rum. 
(In Beverage media. Metropolitan 
ed.. May I963, p.l6) Appl. author: 
Ross Roy, Inc. © 25Apr63; KK173352. 



Texas playboys urge your support to 
bring back the old-fashioned bachelor 
partv. (in Playboy, June 1963, 
p. 22) Appl. author: Ross Roy, Inc. 
© 13May63; KK17338'*. 

What did we do in '62? Why, we sold 
more Bacardi than all the other 
Puerto Rican brands combined. 
(In Southern beverage Journal, 
May 1963, p. 31) Appl. author: 
Ross Roy, Inc. ® Bacardi Imports, 
Inc.; lMay63; KK173332. 

BAGDASARIAN, ROSS. © 

Alvln's all-star chipmunk band. 

The Chipmunks (Alvln, Simon and 

Theodore) with David Seville. 

Liberty no. 55544. © l3Feb63; 

KKI71562. 
The Chipmunks super slate, draw then 

lift films and draw again. No. 8826. 

Authorized ed. Appl. author: The 

Saalfield Pub. Co. © 30Nov62; 

KKI7179I. 
Crashcup and Leonardo super slate, 

crayon fun on the back. No. 8827. 

Authorized ed. Appl. author; The 

Saalfield Pub. Co. © 30Nov62; 

KKI7179O. 

BAHR (P. L.) CO. © 

Barco round sander model no.252N; 
applications, description & speci- 
fications-. DS-1002. Appl. author: 
Paul L. Bahr. © lJan63; KKI72656. 

BAKER, ERNEST G. © 

Dentween periodontal brush; directions. 
© 29Dec6l; KK173779. 

BALE PIN CO. © 

Order early. No. 230 pin & guard set. 
NM: additions. © l8Feb63; KK171938. 
Order early, order early. No. 230 pin 
and guard set, the popular favorite. 
NM: additions. © 23Jan63; KKI71089. 

BALL BROS. CO. © 

The big Hygeia difference is flow 
control. Hygeia natural nursers. 
(In Your new baby, Apr. 1963, p.4o) 
Appl. author: Applegate Advertising 
Agency, Inc. © 20Mar63; KKI72780. 
Hygeia natural nursers. (in Dr. Ben- 
jamin Spock's baby and child care, 
spring ed.. Mar. 1963, section no. 9, 
p. 7) Appl. author: Applegate Ad- 
vertising Agency, Inc. © lMar63; 
KKI72952. 
Look who's pitching again for you on 
the ball team. Ball Canning Center 
rack. [Endorsed by] Don McNeil. 
(In Cooperative merchandiser, Apr. 
1963, p. 45) Appl. author: Applegate 
Advertising Agency, Inc. © lApr53; 
KKI73629. 
Of course you can^ have a Ball. (In 
Progressive farmer, June 1963, p. 66) 
Appl. author: Applegate Advertising 
Agency, Inc. © 15May63; KK173759. 
When you go home, nurse your baby the 
way more hospitals do. Hygeia 
natural nursers. (in Baby care 
manual, second quarter 1963, P.42) 
Appl. author: Applegate Advertising 
Agency, Inc. © 25Jan63; KKI73087. 

BANK BUILDING & EQUIPMENT CORP. © 

Highs cind lows at Mildew Trust. I'm 
afraid that's no substitute for 
modernizing. Boomer. (In Bankers 
digest, Nov. 5, 1962, p. 5) © 5Nov62; 
KKI72749. 
Highs and lows at Mildew Trust. 

I'm afraid that's no substitute for 
modernizing. Boomer. (In The Wall 
street Journal, Nov. I3, 1962, p. 7) 
© 13Nov62; KKI71824. 
Highs and lows at Mildew Trust. I'm 
afraid that's no substitute for 
remodeling. Boomer. (in Burroughs 
clearing house. Mar. I963, P-29) 
© lMar63 (in notice: I962); 
KKI73172. 



Highs and lows at Mildew Trust. I'm 
afraid that's no substitute for 
remodeling. Boomer. (in The Wall 
Street Journal, Feb. 5, 1963, p. 6) 
© 5Feb63 (in notice: 1962); KK17317'*. 

Hlgha and lows at Mildew Trust. Our 
new layout keeps traffic moving, but 
our efficiency is down, (in The 
Wall Street Journal, Feb. 19, 1963, 
p. 12) © 19Feb63 (in notice: 1962); 
KKI73173. 

Highs and lows at Mildew Trust. Some- 
how our new branch seems too com- 
mercial looking. (In Bankers di- 
gest, Dec. 3, 1962, p. 5) © 3Dec62; 
KKI7275I. 

Highs and lows at Mildew Trust. 
Somehow, our new branch seems too 
commercial looking. (In The Wall 
Street Journal, Dec. 11, 1962, 
p. 9) © llDec62; KKI71826. 

Highs and lows at Mildew Trust. The 
new layout keeps traffic moving 
but efficiency is down. (In Bankers 
digest, Nov. 19, 1962, p. 5) 
© 19Nov62; KKI7275O. 
Highs and lows at Mildew Trust. 

The new layout keeps traffic moving, 
but our efficiency is down. (In The 
Wall Street Journal, Nov. 27, 1962, 
p. 5) © 27N0V62; KKI71825. • 

BANKERS TRUST CO., NEW YORK. 

Business spoken here. (In Newsweek, 

Apr. 8, 1963, p.l) Appl. author: 

Donahue & Coe, Inc. © Bankers Trust 

Co.; 8Apr63; KK173913. 
Don't take a letter. Miss Jones. 

(in Newsweek, May 6, I963, p.l) 

Appl. author: Donahue & Coe, Inc. 

©Bankers Trust Co.; 6May63; 

KK173914. 

Easy come, easy go. Importers and 
exporters are quick to welcome 
suggestions. (In Export trade. 
Mar. 4, 1963, p. 39) Appl. author: 
Donahue & Coe, Inc. © Bankers Trust 
Co.; 4Mar63; KKI7295O. 

Easy come, easy go. Importing? (In 
Export trade. Mar. 25, I963, p. 49) 
Appl. author: Donahue 8e Coe, Inc. 
©Bankers Trust Co.; 25Mar63; 
KKI72949. 

A few steps away, the biggest munici- 
pal Job in America. New York's 
City Hall Just off lower Broadway, 
(in Daily news. New York, Dec. 12, 
1961, p. 68) Appl. author: Donahue 
& Coe, Inc. © Banker's Trust Co.; 
12Deo6l; KK173733. 

From quiet Cranberry Street to Man- 
hattan's Canyons Is a twenty-five 
minute stroll. Brooklyn Bridge, 
first bridge connecting Manhattan 
to Brooklyn. (In Daily news. New 
York, Jan. 26, 1962, p. 35) Appl. 
author: Donahue & Coe, Inc. 
© Banker's Trust Co.; 26Jan62; 
KKI73734 . 

Inspector; this gentleman needs clear 
vision in his Job at Bankers Trust. 
(In Business week. Mar. 16, I963, 
p. 3) Appl. author: Donahue & Coe, 
Inc. © Bankers Trust Co.; l6Mar63; 
KK172951. 

Merry Christmas 1963. Christmas club. 
(In New York post, Nov. 26, 1962, 
p. 9) Appl. author: Donahue & Coe, 
Inc. ©Bankers Trust Co.; 26Nov62; 
KKI71297. 

Perception comes from intimate know- 
ledge, (in The Cotton trade Journal, 
Apr. 13, 1962, p. 6) Appl. author: 
Donahue & Coe, Inc. © Bankers 
Trust Co.; 13Apr62; KK173444. 

There's a jungle to explore in the 
Bronx. New York Botanical Garden, 
(in New York journal-American, 
Nov. 15, 1962, p. 13) Appl. author: 
DonaUiue & Coe, Inc. © Bankers Trust 
Co.; 15Nov62; KKI71296. 



COMMERCIAL PRINTS AND LABELS 



Jan.-June 



BANKERS TRUST CO., NEW YORK. -Con. 

What else did Ellsworth Donnell bring 

back from the Far East? (In Eastern 

banker, May 20, I963, p. 15) Appl. 

author: Donahue & Coe, Inc. 

©Bankers Trust Co.; 20May63; 

KK17't312. 
What else did Jack Young bring back 

from Mexico? (in Mid-continent 

banker. May 15, 1963, p. 63) Appl. 

author: Donahue & Coe, Inc. 

©Bankers Trust Co.; 15May63; 

KK17'^313. 
What else did William Ladd bring back 

from Africa? (in American banker. 

May 24, 1963, p. 13) Appl. author: 

Donahue & Coe, Inc. © Bankers Trust 

Co.; 24May63; KK174314. 
Will it just sit there? Boll of 

cotton. (in The Cotton trade 

Journal, Apr, 12, 1963, P.?) 

Appl. author: Donahue & Coe, Inc. 

©Bankers Trust Co.; 12Apr63; 

KKI73089. 

Will It just sit there? It takes 
specialized financial knowledge to 
keep oil flowing from the field to 
the consumer. Oil drum. (in The 
Oil and gas journal. Mar. 18, 1963, 
p. 162) Appl. author: Donahue & 
Coe, Inc. © l8Mar63; KKI73266. 

Will it Just sit there? [Lone bale 
of cotton] (in The Cotton trade 
Journal, May 10, 1963, p. 20) Appl. 
author: Donahue & Coe, Inc. 
©Bankers Trust Co.; 10May63; 
KKI73911. 

Will it just sit there? [Lone beaker] 
(In Chemical week, Apr. 27, 1965, 
p. 62) Appl. author: Donahue & Coe, 
Inc. ©Bankers Trust Co.; 27Apr63; 
KKI73909. 

Will it Just sit there? [Lone bolt 
of cloth] (in America's textile 
reporter, Apr. 11, 1963. p. 94 ) 
Apnl . author: Donahue & Coe, Inc. 
©Bankers Trust Co.; llApr63; 
KKI73910. 

BARBUR (A. D.) CO. 

Fldo's flavory dog food. 5 lbs. 
® A. D. Barbur Co., a partnership 
composed of James P. Cox & Laura K. 
Barbur; 7Feb63; KKI719OO. 

BARBUR, LAURA K. See BARBUR (A. D.) CO. 

BARKIN, ALBERT. See AMICO IMPORT. 

BARNES (JOHN S.) CORP. © 

John S. Barnes and Odin Corporations; 
manufacturers, engineers and de- 
signers. Metallurgical processes, 
odlnizlng, research and patents. 
Appl. author: Ernest J. Svenson . 
© 20Mar63; KK174108. 

BARNETTS, INC. © 

Dear operator. Price list no. 30, 
© 31Dec62; KKI7252I . 

BARTON'S CANDY CORP. © 

Bartonettes continental chocolates. 

Passover. One pound net. © 25Feb63; 

KKI72286 . 
Marshmallow fluff, chocolate covered. 

© 28Jan63; KK171086. 
Our momma is a moo moo. (In The New 

York times, Apr. 7, 1963, p. 74) 

Appl. author: Doyle Dane Bernbach, 

Inc. © 7Apr63; KK172894. 
She had a habit he never got used to: 

eating Viennese krunch in bed. 
(In The New York times, Dec. 6, 

1962, p. 39) Appl. author: Doyle 

Dane Bernbach, Inc. © 6Dec62; 

KKI71020. 
This li~ the law, (in New York times, 

Apr. 2, 1963, p. 29) Appl. author: 

Doyle Dane Bernbach, Inc. © 2Apr63; 

KKI73373. 



The unfortunate empress. There was no 
Mother's Day in her time. (in 
New York herald tribune. May 5, 1963, 
p. 58) Appl. author: Doyle Dane 
Bernbach, Inc. © 5May63; KK173558. 

Why Is this fig different from all 
other figs? (In New York post, 
Mar. 26, 1963, p. 11) Appl. author: 
Doyle Dane Bernbach, Inc. 
© 26Mar63; KKI72901. 

BASIC BOATS, INC. © 

A 34 foot live aboard ketch for 

coastal and ocean cruising. BB-34. 
Brochure. Appl. author: Leonard C. 
Rennie, president. © 19Feb63; 
KKI71869. 

BATES FABRICS, INC. © 

Bates Fabrics, Inc., announces its 
entry into the field of fine up- 
holstery and decorative fabrics, 
featuring Italian imports. (In 
Home furnishings dally, Jan. 14, 
1963, p. 34) Appl. author: L. C. 
Gumbinner Advertising Agency. 
© l4Jan63; KK171104. 

Magnificent enough to wear. (In 
Sunset, Nov. I962, p. 149) Appl. 
author: L. C. Gumbinner Advtg. 
Agency. © 250ct62; KK170744. 

Major in drama; meet the most brilliant 
cast in bedspreads ever to play It 
cool at school. (in Department 
store economist. May 1963, P.2 of 
cover) Appl, author: L. C. Gumbinner 
Advtg. Agency. © 30Apr63; KK173511. 
Now Bates is in the blanket business, 
(in Dally news record. Mar. 27, 1963, 
p. 23) Appl. author: Lawrence C. 
Gumbinner Adverilsing Agency. 
© 27Mar63; KK172997. 
Regal enough to wear, (in House 
beautiful, Mar. I963, p.l9) Appl. 
author: L. C. Gumbinner Advertising 
Agency. © 19Feb63 (in notice: 
1962); KK172664. 
Regal enough to wear. Who puts the 
box off:!.ce in bedspreads? asks the 
Bates girl. (in Department store 
economist. Mar. I963, p.l & 2 of 
cover) Appl. author: L. C. Gumbin- 
ner Advertising Agency. © 28Feb63; 
KKI72378. 
So I majored in art, but who needs the 
Mona Lisa t o prove It? (in Dally 
news record. May 22, 1963, Insert, 
2nd page) Appl. author: L. C. Gum- 
binner Advtg. Agency. © 22May63; 
KKI73621. 
Who stole the spread from Priscilla 
Alden's bed? (in McCall's, Apr. 
1963, p. 9) Appl. author: L,C. 
Gumbinner Advtg. Agency. © 21Mar63; 
KKI73073. 

BAYWOOD FARM CANDY CO. 

Chocolate walnut fudge. Net wt . 14 
oz . Appl. author: American Can Co. 
© Baywood Farm Candy Co. a.a.d.o. 
Old Dominion Peanut Corp.; 29Mar63; 
KK173748. 

BEACON ENTERPRISES, INC. © 

A new scientific breathrough now 
makes this possible; Isometric 
minute a day gym. [Endorsed by] 
Mickey Mantle. © 17Mar63; KKI7361O. 

BEALL, C. C. 

Commemorating 100th anniversary 
Gettysburg. See LINCOLN NATIONAL 
LIFE INSURANCE CO. 

BEAR BRAND HOSIERY CO. © 

Get a lift in Swaggers comfort condi- 
tioned anklets. Ban Lon. (in 
Ingenue, Mar. I96I, p. 13) ©23Feb6l; 
KKI7313O. 
Get a lift in Swaggers socks that stay 
up, stay neat, stay white. (in 
Seventeen, Aug. 1961, p. 309) 
© lAug6l; KKI73067. 



BEAR MANUFACTURING CO. © 

Are unitized bodies a problem to you? 
Not with Bearcat 120, say the three 
Hites of Altoona, Pa. (In Autobody 
and the reconditioned car, Apr. 
1963, p. 33) Appl. author: Stevens 
& Kirkland, Inc. © 15Apr63; 
KKI73820. 
The bear facts on brake service. 
Don't be fooled by bargain Jobs 
that leave the work half done. 
Appl. author: Stevens & Kirkland, 
Inc. © 29Mar63; KK173526. 

The Bear Scuffomatic, hottest sales 
maker of I963. (In Motor, June 
1963, p. 160-161) Appl. author: 
Stevens & Kirkland, Inc. © 15Jun63; 
KKI74308. 
Can you stop soon enough? Don't gam- 
ble on faulty brakes. Appl. author: 
Stevens & Kirkland, Inc. 
© 12Apr63; KKI73525. 
The instant profit combination. 
The Bear 240 drive over scuff 
tester and exclusive tire waste 
forecaster. Appl. author: Stevens 
& Kirkland, Inc. © 20May63; 
KKI73819. 
Junk equipment is for the Junk yard. 
Let Bear help you sell your cus- 
tomers to go modern with Bear quick 
service equipment. (In Jobber 
product news, Jan. I963, p. 63) 
Appl. author: Stevens & Kirkland, 
Inc. © lJan63; KKI72571 . 
May starts the biggest promotion deal 
In Bear's history. Your biggest 
profit opportunity. Appl. author: 
Stevens & Kirkland, Inc. © 19Apr63; 
KKI7385I . 
Mighty sweet vacations are being paid 
for with Bear profits; booming Bear 
alinement service will easily bring 
you the extra. (In Super service 
station, June I963, p. 127) Appl. 
author: Stevens & Kirkland, Inc. 
© 10Jun63; KK173972. 
No brake Job is a bargain, unless it 
Includes these 5 vital services. 
Appl. author: Stevens & Kirkland, 
Inc. © 30Mar63; KK173527. 
Official standards as furnished by 
automobile and truck manufacturers. 
Jan. 1, 1963. © 15Dec62; 
KKI7O93O. 
Special tie-in promotion order blank. 
Appl. author: Stevens & Kirkland, 
Inc. © l9Apr63; KKI73897. 
Stop worrying about future expansion: 
go modern now with Bear quick ser- 
vice equipment. (In Motor, Feb. 
1963, p. 46-47) Appl. author: 
Stevens & Kirkland, Inc. © 15Feb63; 
KKI72569. 
There's no place like a Bear equipped 
shop for under car care. (In The 
Saturday evening post, May 25, I963, 
p. 4) Appl. author: Stevens & Kirk- 
land, Inc. © 22May63; KK1^3850. 
There's no place like this Bear 
equipped shop for under car care. 
Poster. Appl. author: Stevens & 
Kirkland, Inc. © 10May6l; 
KKI73821. 
What's that thing? 0. K. if I drive 
across? [Endorsed by Frank Gant] 
(In Super service station, Apr. 
1963, p. 165) Appl. author: Stevens 
& Kirkland, Inc. © 10Mar63; 
KK172697. 
Why lie awake another night worrying 
about your business? New Bear quick 
service equipment is your answer. 
(In Automotive news, Jan. 14, 1963, 
p. 35) Appl. author: Stevens & 
Kirkland, Inc. © 3Jan63; KK172570. 

BEAUX ARTS STUDIOS, INC. © 

Awards by Beaux Arts. A catalog. 
© 15Jan63; KKI72328. 

BEAVER PRODUCTS, INC. © 

Got a handling problem??? Century 
lift trucks. ®. 28Dec62; KK170975. 



1963 



CURRENT REGISTRATIONS 



BECKETT, R. W. © 

For ail pressure type oil burners, 
Silent-Flo anti-hum device. Part 
No. 5-18 for use with 3/8 In. OD 
tubing and flared or compression 
fitting. © lFeb63; KK173227. 

Here is Important Information about a 
highly effective, yet inexpensive 
remedy for pipe -line hum. Silent - 
Flo. © 6Feb63; KK173225. 

Trade prices; Silent-Flo £intl-hum 
device, part no.5-18. Effective 
3-1-63. (Bull. no. 1030) © 3Mar63; 
KKI73226. 

BEEBE BROS. , INC. © 

Beebe-40; one man can tighten 10 tons 
by hand, in a hurry. (In Construc- 
tion equipment and materials. May 
1963, p. 79) © 5May63; KK17'^052. 

BEEBE BROS. MANUFACTURING CO. © 
Fast one-man operation, Beebe-40 

barge connector. (In The Waterways 
Journal, Feb. 23. 1963, p. 31) 
© 23Feb63; KK172485. 
Fast one man operation, Beebe-40 

barge connector. (In The Waterways 
Journal, Apr. 27, 1963, p.32) 
© 27Apr63; KK173358. 
Hand, electric, air powered, Beebe 65 
barge connector, (In The Waterways 
Journal, Feb. 2, I963, p.lll) 
© 2Feb63; KK172484. 

Hand, electric, air powered Beebe-65 
barge connector. (In The Waterways 
Journal, Apr. 20, I963, p. 21) 
© 20Apr63; KK173357 . 
Imagine shifting gears on a barge 

connector without removing the hand- 
wheel, Beebe-65. (In The Waterways 
Journal, Mar. 23, I963, p.3) 
© 23Mar63; KKI72959. 

New, Beebe Bros. 25 ton barge connec- 
tor. (In The Waterways Journal, 
Dec. 8, 1962, p. 15) © 8Dec62; 
KK172486. 
New Beebe Bros. 25-ton barge connector, 
tested to over 40 tons. (In the 
Waterways Journal, Dec. 1, 1962, 
p. 2 of cover) © lDec62; KK172960. 
New, Beebe Bros. 25-ton winch, tested 
to 40 tons. (In Construction 
equipment and materials, Dec. 1962, 
p. 48) © 5Dec62; KK175359. 
New 30-ton winch, 3 speeds, powerful. 
(In Construction equipment and 
materials. Mar. 1965, p.169) 
© 5Mar63; KK173356. 
You don't need cable-clips with this 
exclusive Beebe wedge cable-fastener. 
(In The Waterways Journal, Mar. 50, 
1963, p. 27) © 30Mar65; KK172961 . 

BELL TELEPHONE LABORATORIES, INC. © 
Bell solar energy experiment. (Bell 
system science experiment, no. 2) 
© 50Mar62; KKI73568. 
Seeing magnetic domains, an education- 
al aid developed by Bell Telephone 
Laboratories. © 50Mar62; KKI73498. 

BENEFICIAL FINANCE CO. © 

The one place to call for money the 
minute you want it. (in The 
Salisbury times, Dec. 24, 1962, 
p. 27) © 24Dec62j KKI71868. 

BENNETT, GORDON T. See BENNETT'S 
CANDIES, 

BENNETT'S CANDIES. 

Candy rabbit; happy Easter. Net 
weight 4 oz. or over. © Gordon T, 
Bennett d.b.a. Bennett's Candies; 
29Dec62; KK171206. 

BERENSTAIN, STANLEY. © 

The big honey hunt, by Stanley & Jan- 
ice Berenstain. © Stanley Berenstain 
& Janice Berenstain; 21Sep62; 
KKI75158. 



BERRY CHEMICAL CO. © 

Foamy liquid detergent. 
© 21Jan63; KK171173. 



One quart . 



BETTMANN ARCHIVE, INC. © 

Medicine; say stethoscope. (The Bett- 

mann pictorial no. 4) © 5Jan63; 

KKI7127O. 
Office; go ahead and type. (The Bett- 

mann pictorial no. 3) © 5Nov62; 

KKI71269. 
Symbols. (Bettman pictorial No. 2) 

© 150ct62; KKI71935. 

BJORGE, ARTHUR 0. © 

Safex end wrench support. © 25Sep62; 
KKI70707. 

BLACK, DON. 

What makes a newspaper great? See 
MINNEAPOLIS STAR & TRIBUNE CO. 



BLACK PRINCE CO., INC. © 

Gin. Appl. author: Consolidated 
Lithographing Corp. © l4jan65; 
KK17175't. 

Vodka. Appl. author; Consolidated 
Lithographing Corp. © l4jan65; 
KKI71755. 

BLACKHAWK INDUSTRIAL PRODUCTS CO. 

Inventive maintenance . EnerPac hydrau- 
lic tools for industry. Appl. 
author: Applied Power Industries. 
© Blackhawk a.a.d.o. Blackhawk In- 
dustrial Products Co.; 10Sep62; 
KKI74127 . 

Perform thousands of different appli- 
cations with one EnerPac hydraulic 
power unit. Appl. author: Applied 
Power Industries. © Blackhawk 
a.a.d.o. Blackhawk Industrial Pro- 
ducts Co.; 10Sep62; KK174128. 

We had No. 5 back in business In less 
than 20 minutes. EnerPac tools 
beef up 4 man crew. Appl. author: 
Applied Powsr Industries. © Black- 
hawk a.a.d.o. Blackhawk Industrial 
Products Co.; 10Sep62; KK174126. 

BLEECKER, JOSEPHINE B. See BLEECKER 
MINIATURES . 

BLEECKER, WILLIAM A. See BLEECKER 
MINIATURES . 

BLEECKER MINIATURES. 

My story. My name is Clothespin. 

© William A. & Josephine B. Bleecker 
d.b.a. Bleecker Miniatures; lNov62; 
KKI75481 . 

BLOCK DRUG CO., INC. PYCOPAY DIVISION. 
Hello there, I'm Sampson Strongtooth, 
let me show you how to brush your 
teeth. (PYC46) © Block Drug Co., 
Inc. (in notice: Pycopay Division, 
Block Drug Co., Inc.); 15Jan63; 
KKl 71510. 

BLOTTER (FRANK) ENTERPRISES, INC. © 
Pac-a-pipe, single tobacco charges 
for each smoke. (In Oak leaves. 
Oak Park, 111., Jan. 24, 1963, 
p. 26) © 24Jan63; KKI7IO62. 

BLUE STAR TIRE CITY CORP. See KORVETTE 
TIRE CENTERS. 

BLUM (B. G.) ASSOCIATES. © 

For modern carefree living, braided 
rugs handcrafted in New England. 
(Braided rug insert) © 100ct62; 
KKI70759. 
Rayplush luxury room sJ ze rug. IOO5K 
vlecose rayon pile content; decora- 
tor colors, deep plush pile. 
© 25Feb65; KK175187 - 

BOBRICK DISPENSERS, INC. © 

Architectural news : Lenox Towers 
specifies Bobrlck equipment for 
functional and pleasing washrooms. 
© 22Apr65; KK175903. 



BOOEN-PRESTO DIVISION, SIEGLER CORP. 
See SIEGLER CORP. BOGEN-PRESTO 
DIVISION. 

BOLIND, INC. © 

Labels by Bollnd, Inc. All labels 
shown actual size. No. 500 desk kit. 
© 50ct62; KKI71616. 

BOLLINGER (C. W.) CO. © 

Student and athletic accident insurance 
plans, 1963-1964. NM: revisions. 
© 30Apr63; KKI73599. 

BOONE MANUFACTURING CORP. © 

The amazing new Paperflame folding 
grill. © 12May65; KK175531. 

BORDEN CO. © 

Challenge you to a potato race, said 
Elsie. Whipped potatoes. (In Look, 
Sept. 25, 1962, p. 73) © llSep62; 
KKI7IIO6. 
Crumble crust mince pie, oven ready 
in 10 minutes with Betty Crocker's 
pie crust mix and Borden ' s None Such 
mince meat. (In Look, Dec. 4, 
1962) © 20Nov62j KKI7IIO8. 
Glad to see we're using our noggin, 
said Elsie, Egg nog. (In Life, 
Deo. 7, 1962, p. 158) © 5Dec62; 
KKI7IIO9. 
I see you've got a pipeline to Holland, 
said Elsie. Dutch Chocolate. 
(In Life, Oct. 1962, p. 117) 
© 150ct62; KKI7III2. 
Now let's take a peek inside, said 
Elsie. Gem Flake rolls. (In Look, 
Nov. 20, 1962, p. 136) © 6Nov62; 
KKI7III5. 
Now we're both mother's little help- 
er, said Elsie. Starlac. (in 
Look, Nov. 6, 1962) © 250ct62; 
KKI7IIIO. 
There's another way you can watch out 
for him, said Elsie. Lifeline. 
(In Look, Nov. 6, I962, p.lll) 
© 250ct62; KKI7IIO7. 
The time has come, Elsie said, to 
speak of certain things; Borden's 
Ready Diet. (In Look, Dec. 4, 1962, 
p. 115) © 20Nov62; KK1715'*5. 
Want to grow up to be big and strong 
like your daddy? Borden's homoge- 
nized milk. (In Look, Sept. 25, 
1962, p. 75) © llSep62; KKI71544. 
Welcome to Italy, said Elsie. Grated 
parmesan and romano cheese. (in 
Look, Oct. 25, 1962, p. 53) 
© 90ct62; KKI7IIII. 

BORDEN CO. WYLER & CO. See WYLER & CO. 

BORON OIL CO, © 

Don't forget to register for the Boron 
Jackpot. (In Pittsburgh post- 
gazette,- May 22, I965, p.5) Appl. 
author: McCann-Marschalk Co., Inc. 
© 22May65; KK175699. 

Here's where carburetor deposits form- 
causing stalling, rough idling, 
gasoline waste. Boron cleans car- 
buretors. (In The Pittsburgh press, 
Apr. 1, 1965, p. 8) Appl. author: 
McCann-Marschalk Co., Inc. © lApr65; 
KKI72615. 

Starts Sunday, May 12, Boron Jackpot, 
(in Pittsburgh post-gazette. May 8, 
1965, p.5) Appl. author: McCann- 
Marschalk Co., Inc. © 8May63; 
KKI75795. 

Starts tomorrow, grand opening of 
eleven more new Boron service 
stations in Pittsburgh. (In Pitts- 
burgh press, June 19, 196j>, p.5) 
Appl. author: McCann-Marschalk Co., 
Inc. © 19Jun65; KK174274. 

BOSTON PRINT. CO. 

Phillies 1965 schedule. (Philadelphia 
Phillies) Calendar schedule on 
folder. NM: new copy. © Nathan R. 
Krock d.b.a. Boston Print. Co.; 
5Pel.65; KKI72115. 



10 



COMMERCIAL PRINTS AND LABELS 



Jan.-June 



BOSTON SAFE DEPOSIT & TRUST CO. © 

Even in the space age, nature Is still 
man's greatest resource. (in The 
Boston herald. May 14, 1963, p. 13) 
Appl . author: Mogul Williams Sc 
Saylor, Inc., employer for hire of 
Wray D. Kennedy. © l4May63; 
KKI73747 . 
Financial Cabinet researcher gets 
facts on future of atomic energy. 
(In Boston herald. Mar. 12, I963, 
p. 20) Appl. author: Mogul Williams 
& Saylor, Inc . , employer for hire 
of Wray D. Kennedy. © 12Mar63: 
KKI72324 . 
Financial cabinet services allow 

executives more time to concentrate 
on their Jobs. (In Boston traveler, 
Feb. 4, 1963, p. 2) Appl. author: 
Mogul Williams & Saylor, Inc, em- 
ployer for hire of Wray D. Kennedy. 
© 4Feb63; KKI71887. 
Maine family enjoys Caribbean vaca- 
tion, assigns investing to financial 
cabinet. (In Boston traveler, 
Jan. 21, 1963i p. 3) Appl, author: 
Mogul Williams & Saylor, Inc., 
employer for hire of Wray D. 
Kennedy. © 21Jan63; KK171300. 
Paper industry researched by crack 
financial cabinet security analysts. 
(In The Boston herald. May 28, I963, 
p. 40) Appl. author: Mogul Williams 
& Saylor, Inc., employer for hire of 
Wray D. Kennedy. © 28May63: 
KKI73902. 
Successful professional men find spe- 
cial management of particular inter- 
est; their own financial planning. 
(In Boston herald, Apr. 16, 1963, 
p. 15) Appl. author: Mogul Williams 
& Saylor, Inc. employer for hire of 
Wray D. Kennedy. © l6Apr63: 
KKI73057. 

BOSTONIAN SHOES. © 

Everybody wants to be in dad's shoes, 
especially Bostonlan Flex-0-Mocs. 
(In Life, Nov. 28, I960, p. 86) 
Appl. author: Grey Advertising, 
Inc. © 24Nov60j KK171302. 
Flexalres, light-footed luxury In 
burnished bronze. N0.577O. (In 
Life, Sept. 5, I96O, p. 114) Appl. 
author: Grey Advertising, Inc. 
© lSep60; KK171146. 
Flex-0-Mocs give you a light footed 
feeling. N0.83O. (In Life, 
Apr, 11, i960, p. 7) Appl. author: 
Grey Advertising, Inc. © 7Apr60; 
KKI7II47. 
Help end the six common causes of 
tired, aching feet with comfortable 
Bostonlan Pootsavers. (In Newsweek, 
Nov. l4, i960, p. 16) Appl. author: 
Grey Advertising, Inc. © 9Nov60; 
KKI71303. 

BOWIE MACHINE WORKS, INC. 

Now single operation seeds, fertilizes 
& mulches one-half acre in eight 
minutes. Only Bowie hydro- 
mulcher does it. Appl. author: 
Ted Workman Advertising, Inc . 
© Owen H. Myers & Sigurd J. 
Andreasen d.b.a. Bowie Machine 
Works, Inc. 12Dec62; KK171004. 

BRADFUTE CORP. © 

Albertson's food centers announce a 
gigantic $100,000. cash give-away. 
(In Idaho state Journal, Apr. 25, 
1963, p. 4-5) © 25Apr63; KKI73375. 

Albertson's food centers announce a 
gigantic $100,000. cash give-away. 
(In Idaho state Journal, Pocatello 
Idaho, Apr. 25, 1963, p.4-5) 
© 25Apr63; KK173375. 

Everyone wins, cash prizes, new fun 
game Magic Ticket. (in Biddeford- 
Saco Journal, May 8, 1963, p.l4) 
© 8May63; KKI74188. 

Grand opening of your new Fox Lake 
Jewel food store. Play Jewel's 
Magic ticket. © 4Apr63; KK173378. 



Hundreds of cash prizes. Magic ticket. 
Market Basket stores. (in The News, 
Van Nuys, Calif., Feb. 21, 1963, 
p.6C) © 21Feb63; KK173374. 

It's our birthday, but you get the 
loot. Win cash lucky birthday game, 
(in Defiance crescent-news. Defiance, 
Ohio, Apr. 17, 1963, p. 6) 
© 17Apr63; KK173376. 

We're celebrating our anniversary, 

win money, save money,* Lucky birthday 
game. (in Mt. Prospect Plaza ahoD- 
plng guide. Mar. 21-23, 1963, p.l & 
6) © 21Mar63,- KK173380. 

Win cash, play Food Fair's new fun 
game. Magic ticket. (in Bridgeton 
evening news, Bridgeton, N. J., 
Feb. 27, 1963, p. 11-12) 
© 27Peb63 (in notice: 1962); 
KKI73377. 

BRADLEY (MILTON) CO. © 

American Heritage Dogfight air battle 
game. World War I. For ages 10 to 
adult. 4302. (Command decision 
series) Cover painting: Bishop of 
Canada, by Charles H. Hubbell. 
© lDec62; KKI72963. 
American Indian activity kit. (Sloux, 
Comanche, Pawnee, Apache) N0.710O-X. 
© 31Dec62; KK173427. 
Bamboozle, the hide and seek game. 

See POUR STAR - HARLEN. 
Ben Casey jigsaw puzzle. See 

CROSBY (BING) PRODUCTIONS, INC. 
By the numbers game. See DESILU 

PRODUCTIONS, INC. 
Colors. For ages 4 to 10. (Creative 

gametlme, 7004) © 3lDeo62; KK173428. 
Compton's pictured encyclopedia 
American Indian; activity kit. 
For ages 5 to 10. Nq.7100. 
© lJan63; KK173426. 
Compton's pictured encyclopedia Ameri- 
can Indian activity kit. For ages 
5 to 10. 7100. © lJan63; 
KKI72964 . 
Compton's pictured encyclopedia animal 
lore activity kit. For ages 5 to 
10. 7102. © lJan63; KK172229. 

Compton's pictured encyclopedia United 
States activity kit. For ages 6 to 
12. 7101. © lJan63; KK172228. 
Compton's pictured encyclopedia United 
States activity kit. For ages 6 to 
12. 7101. © 4Feb63; KK172975. 
Faces Into Spaces; place and replace 
the funny faces, color and reoolor 
the gay spaces then wipe -off and 
re-use. For ages 5 to 9, 7201. 
© 31Dec62; KK172232. 
4 Alarm, exciting fire fighting game . 
For ages 7 to 14. 4312. © 19Dec62; 
KKI7297I . 
P\in with the Funny Felts; fuzzytlme 
frolic, fuzzy and gay endless new 
pictures for happy time play. For 
ages 4 to 9. 7103. © 31Dec62; 
KKI7223O. 
The game of Spin 'n Color; spin the 
crayon wheel first to finish his 
picture wins, wipe off and use 
again. For ages 4 to 9. 7203. 
© 31Dec62; KK172233. 
The Jetsons fun pad game. See 
HANNA-BARBERA PRODUCTIONS, INC. 
Let's Take a Trip. For ages 5 to 12. 

4317. © 29Nov62; KK172969. 
Lolllplop skill game. For ages 4 to 

14. 4311. © 17Dec62; KK172972. 
Map of the world. (Play your way 
around the world) N0.700O-X. 
© 31Dec62; KK173424. 
The match game, based on the fun 
packed TV show. See SOJOURN 
PRODUCTIONS, INC. 
Numbers. For ages 5 to 8. (Creative 
gametlme, 7002) © 31Dec62; 
KKI7343O. 
Numbers. (Pow Wow) (Creative game- 
time, 7002-x) © lJan63; KK173422. 



Reading. For ages 5 to 10. (Creative 

gametlme, 7001) © 31Dec62; 

KKI73425. 
Spelling. (Creative gametlme, 7OO3-X) 

© lJan63; KK173423. 
Spelling. For ages 5 to 10. 

(Creative gametlme, 7003) © 3iDec62; 

Supercar, to the rescue game. See 
INDEPENDENT TELEVISION CORP. 
Trace into Place; trace, draw and 
color your own pictures then wipe 
off and re-use. For ages 5 to 9 
7200. © 31Dec62; KKI7223I. 

BRANDY DISTILLERS CO. © 

The award brandy with the quality 
that sells. Coronet VSQ. (in 
Prank Kane's licensed beverage re- 
view, Sept. 30, 1962, p. 37) 
Appl. author: Norman, Craig & 
Kummel, Inc. © 30Sep62; KKI71368. 
If you don't know about Coronet VSQ 
brandy. It serves you right. (In 
The Record American, Apr. 5, 1963, 
p. 74) Appl. author: Norman, Craig 
& Kummel, Inc. © 5Apr63; KKI73496. 
Sweet scent of success, the Coronet 
story. [Endorsed by Morris A. 
Kasoff & Ebb Cooper] (In Maryland - 
Washington-Delaware beverage Jour- 
nal, Mar. 1963, p. 36-37) Appl. 
author: Norman, Craig & Kummel, 
Inc. © lMar63; KKI72855. 
They won ' t forget when you remember 
Coronet VSQ. (In Daily news. New 
York, Nov. 19, 19^2, p.30) Appl. 
author: Norman, Craig & Kummel, 
Inc, © 19N0V62; KKI7II57. 
They won't forget when you remember 
Coronet VSQ, the gift brandy, 
(in Saturday evening post, Dec. 1, 
1962, p. 53) Appl. author: Norman, 
Craig & Kummel, Inc. © lDec62; 
KKI71913. 

BREAST-0- CHICKEN TUNA, INC. © 

Because you can't see Inside a tin of 
tuna you'll welcome this news from 
United States Testing Company. 
(In Life, Mar. 14, i960, p. 42) 
Appl. author: Westgate-Callfornia 
Corp. © l4Mar60; KK170749 . 

BREATH-0-LIPE OXYGEN. © 

Improved oxygen technique, mouth to 
air way rescue breathing kit. 
Appl. author: I. M, Jacobs. 
© 22Peb63; KKI71816. 

BRECK (JOHN H.) INC. © 

Baby Breck diaper rash ointment. 

Net weight 2 1/4 oz. © 8May51; 

KKI73577. 
Beautiful hair Breck Banish dandruff 

treatment cream shampoo. Net 

weight 6 oz. © 5Nov57; KKI73458. 
Beautiful hair, Breck Banish, dandruff 

treatment shampoo. Contents 4 fl. 

oz. © 21Jan58; KKI72673. 
Beautiful hair Breck Beautiful Wave II 

for silver blondes, excessively 

bleached, extremely porous halr^ 

lotion formula S, Contents 4 fl. 

oz. © 12Apr6l; KK171436. 
Beautiful hair; Breck Beautiful 

Wave II neuti^alizer. Contents 

4 fl. oz. iQ 8Aug62; KK171646. 
Beautiful hair, Breck beautiful 

wave II, wave wrapping formula. 

Contents 10 1/2 grams. © 8Nov6l; 

KKI72151. 
Beautiful hair Breck, Breck ointment. 

Net weight 5 lbs. © 4May39; 

KKI73579. 
Beautiful hair Breck Breckset, style 

setting lotion. 4 fluid ounces. 

© 100ct62; KKI71507. 
Beautiful hair Breck brilliant. 

Net weight 8 ounces. © 20Hay4l; 

KKI73581. 
Beautiful hair, Breok Brilliant. 

Net weight 1 oz. © 6Nov45; 

KK172504. 



1963 



CURRENT REGISTRATIONS 



11 



Beautiful hair Breck children shampoo. 
Contents 4 fl. oz. Plastic bottle. 
© 19N0V59; KKI71767. 
Beautiful hair Breok cream treatment. 
Net weight 6 oz. © 20Jan59; 
KKI7358O. 
Beautiful hair Breck cream treatment 
for dry or damaged hair. Net weight 
1 1/2 oz. Foil tube. © 60ct55; 
KKI71769. 
Beautiful hair Breck cream treatment 
for dry or damaged nalr. Net weight 
1 pound. © 6Sep62; KK172345. 
Beautiful hair Breck creme rinse. 
Contents 1 1/2 fl. oz. © 17May60; 
KKI71508. 
Beautiful hair, Breck creme rinse. 
Contents 6 f 1 . oz. © 26Jan5'+; 
KKI72672. 
Beautiful hair Breck creme rinse. 
Contents 10 1/2 grams. © 8Nov61; 
KK17217't. 
Beautiful hair Breck creme rinse. 
12 fluid ounces. © 21Mar63; 
KKI72876. 
Beautiful hair Breck Enduring II 

permanent wave neutralizer. Contents 
4 fl. oz. Plastic tube. © 5Dec62; 
KKI71772. 
Beautiful hair Breck Enduring II, per- 
manent wave, on-rod neutralizer. 
Contents 4 fl. oz. © l6Mar60; 
KKI75085. 
Beautiful hair, Breck extra hold 
Breckset style setting lotion, for 
hard to hold hair. 8 fl. oz. 
© 7Jun62; KKI71716. 
Beautiful hair Breck Glimmer; concen- 
trated hair dressing & conditioner 
for dry hair. Net weight 1 7/8 oz . 
© 16Nov60; KKI72172. 
Beautiful hair Breck Glimmer; concen- 
trated hair dressing & conditioner 
for dry hair. Net weight 1 7/8 oz. 
Foil tube. © 13Dec60; KK171770. 
Beautiful hair Breck Glimmer; concen- 
trated hair dressing & conditioner 
for normal hair. Net weight 1 5/8 
oz. © 16Nov60; KKI7207I, 
Beautiful hair Breck Glimmer; concen- 
trated hair dressing & conditioner 
for normal hair. Net weight 1 5/8 
oz. Foil tube. © 13Dec60; 
KKI7177I. 
Beautiful hair Breck hair lotion no. 4. 
Contents 6 fl. oz. © l8May43; 
KKI73583. 
Beautiful hair Breck hair lotion lA. 
Contents 1 pint, © l8May43; 
KKI73584. 
Beautiful hair^ Breck hair lotion lA 
for dry hair & dandruff. Contents 
6 fl. oz. © l8May43; KK172540. 
Beautiful hair Breck hair lotion IB. 
Contents 1 pint. © l8May43; 
KKI73575. 
Beautiful hair, Breck hair set mist. 
Net weight 8 oz, © lBApr6l; 
KK172023. 

Beautiful hair Breck flair set mist. 
Net weight 15 oz. © 12Apr6l; 
KK172061. 
Beautiful hair Breck hair set mist. 
[Plastic bottle] Net weight 3/4 oz. 
© 100ct62; KKI72072. 
Beautiful hair Breck halrdress for 
men. Contents 4 fl. oz. © 9Aug55; 
KKI73084. 
Beautiful hair, Breck halrdress for 
men. Contents 1 pint. © 9Aug55; 
KK172468. 
Beautiful hair Breck Halrdress for 
men. Contents 6 fl. oz. © 9Mar6l; 
KKI7177'*. 
Beautiful hair, Breck hypo-allergenlc 
shampoo, for sensitive scalp. 
Contents 1/2 gallon. © 15Jun60; 
KK1717'^6. 
Beautiful hair Breck no.l hair cream. 
Net weight 2 ounces. © l8Apr39; 
KK17357't. 



Beautiful hair Breck no. 2 hair cream. 
Net weight 8 oz. © l8Apr39; 
KKI7357S. 
Beautiful hair Breck no. 3 hair cream. 
Net weight 8 ounces. © l8Apr39; 
KKI73573. 
Beautiful hair, Breck shampoo, for 
color treated hair. Contents 1/2 
gallon. © l6Jan63; KK1717'*7. 
Beautiful hair, Breck shampoo, for dry 
hair. Contents 4 fl. oz. 
© 16Nov60; KKI72153. 
Beautiful hair, Breck shampoo, for 
dry hair. Contents 1 gallon. 
© 15Aug62; KKI71717. 
Beautiful hair Breck shampoo for dry 
hair. Contents 2 1/2 fl. oz. 
© 10May62; KK171937. 
Beautiful hair Breck shampoo for 

normal hair. Contents 1 1/2 f 1 . oz. 
© 24May60; KK1723'*'*. 
Beautiful hair Breck shampoo for 
normal hair. Contents 1 gallon. 
© 15Aug62; KKi71775. 
Beautiful hair, Breck shampoo, for 
normal hair. Contents 2 l/2 f 1 . 
oz. © l8Apr62; KK1717t9. 
Beautiful hair Breck shampoo for oily 
hair. Contents 1 fl. oz. © 2May50; 
KKI72371. 
Beautiful hair; Breck shampoo, for 
oily hair. Contents 1 gallon. 
© lbAug62; KK171645. 
Beautiful hair Breck shampoo for oily 
hair. Contents 1 pint. Plastic 
bottle. © l8Nov59; KK171768. 
Beautiful hair Breck shampoo for oily 
hair. Contents 2 1/2 fl. oz. 
© 17May62; KK171524. 
Beautiful hair; Breck shampoo for oily 
hair. 12 fluid ounces. © 8May63; 
KKI73898. 
Beautiful hair Breck shampoo N for 
normal hair. 12 fluid ounces. 
© 21Mar63; KK172877. 
Beautiful hair Breck special hair 
cream. Net weight 2 oz. © l8Apr39; 
KKI73578. 
Beautiful hair; Breck Tender Glow 
shampoo, for color treated hair. 
4 fl. oz. © 16Nov62; KKI71647. 
Beautiful hair Breckset styling lotion. 
Contents 16 oz. Plastic bottle. 
© l4Dec60; KK171773. 
Beautiful hair; protein hair condi- 
tioner. Contents 1 pint. 
© 14Nov62; KKI72OO6. 
Beautiful hair, Tenderglow creme hair 
color. Tenderglow color selector 
guide. © 17Apr63; KKI73070. 

Breck hand cleaner cleans without 
lathering. Net weight 1 gallon. 
© 26May42; KKI73582. 

Gentle Hold, beautiful hair, Breck 
hair set mist. Net wt. 3/'+ oz. 
© 100ct62; KKI72150. 

Gentle Hold; beautiful hair, Breck 
hair set mist. Net weight 2 oz. 
© 12Apr6l; KK1717'^5. 

Lady Brilliant; beautiful hair, Breck 
hairdressing and conditioner. 
Net weight 11 oz. © John H. Breck, 
Inc. (in notice: John Breck, Inc.); 
15Jun62; KKI7I75O. 

Lady Brillant, beautiful hair Breck 
hairdressing and conditioner. Net 
wt. 2 oz. © 8Jun6l; KK17l't35. 

Linen and Lace sachet mist. Contents 
6 oz. © 21Aug56; KK172467. 

Love Lace, cologne mist. 1/2 oz. av. 

© I6viar60; KK173086. 
New beautiful hair Breck Beautiful 
Wave III. © 3Peb63; KK172045. 

New, beautiful hair, Breck beautiful 
wave III; for normal hair. Con- 
tents 4 fl. oz. Breck beautiful 
wave III lotion. © 20Feb63; 
KKI72152, 
New Beauty Time shampoo concentrated, 
beautiful hair Breck. Contents 
1 pint, © 17May62; KK172062. 



New Gentle Hold, beautiful hair Breck 

hair set mist. Net weight 8 02. 

C 9Aug6l; KK171776. 
New super hold beautiful hair Breck 

hair set mist. Net weight 8 oz. 

© 17May6l; KK171434. 
New Super Hold, beautiful hair Breok, 

hair set mist. Net weight 15 oz. 

© 12Apr6l; KK171525. 

Rlncene3, dandruff rinse; concentrated. 

1 quart. © 17May62; KK1717't8. 
Super Hold beautiful hair Breck hair 

set mist. Net weight 3/** oz. 

© 100ct62; KKI731I5. 

BRICKSTONE INTERNATIONAL, INC. 

Build your profits with Brlckstone. 
© Brlckstone International, Inc., 
a division of Sun-X International, 
Inc.; 28Dec62; KKI73659. 

BROWN & WILLIAMSON TOBACCO CORP. © 
Viceroy's got the taste that's ripht. 
[Airline crew by plane] (In True, 
Jan. 1963) Appl . author: Ted Hates 
& Co., Inc. © l8Dec62; KK172277. 
Viceroy's got the taste that's right. 
[Golf course scenes] (In Sports 
illustrated, Feb. 11, 1963, p. 2 of 
cover) Appl. author: Ted Bates & 
Co., Inc. © 7Feb63; KKI72178. 
Viceroy's got the taste that's right, 
says Lenny Lyles. (in Ebony, 
Mar. 1963, p. 33) Appl. author: 
Ted Bates & Co . , Inc. © l4Feb63; 
KKI72I79. 

BROWN-FORMAN DISTILLERS CORP. © 

The big one is still growing. Old 
Forester Kentucky straight bourbon 
whisky. (In Illinois beverage 
Journal, June 1962, p. 27) Appl, 
author: Erwin, Waaey, Ruthrauff & 
Ryan, Inc. © 10Jun62; KK170990. 

Brown-Forman declares its annual 
holiday dividend. Old Forester. 
(In Connecticut beverage Journal, 
Oct. 1962, p. 32-33) Appl. author: 
Erwin Wasey Ruthrauff & Ryan, Inc. 
© 10ct62; KKI70718. 

Cheers; Brown Porman toasts an old 
friend in a new setting". 
General Beverage Sales Co. Old 
Forester. (In Madison state Jour- 
nal, supplement, Sept. 25, 1962) 
Appl . author : Erwin Wasey Ruth- 
rauff & Ryan, Inc. © 25Sep62; 
KKI70716. 

Congratulations, McKesson Liquor Co. 
Old Forester. (In Wisconsin 
beverage Journal, Sept. 1962, p. 
10-A) Appl. author: Erwin Wasey 
Ruthrauff & Ryan, Inc. © 5Sep62; 
KKI70717 • 

Gift dividends of holiday enjoyment. 
Old Forester. (In Courler-Joumal- 
times, Louisville, Dec. 3, 1962, 
p. 12) Appl. author: Erwin Wasey 
Ruthrauff & Ryan, Inc. © 3Dec62; 
KK171'*09. 

Old Forester declares its annual 
holiday dividend. (In Beverage 
record, Nov. 1962, p. 12) Appl. 
author: Erwin Wasey Ruthrauff & 
Ryan, Inc. © lNov62; KK171410. 

Old Forester Kentucky straight bour- 
bon whisky. (In Show, Sept. I962, 
p. 2 of cover) Appl. author: 
Erwin, Wasey, Ffuthrauff & Ryan, 
Inc. © 25Aug62; KK170984. 

Tonight, Old Forester at mellow 100 
proof bottled in bond or light- 
hearted 86 proof. (In Los Angeles 
herald -examiner, Sept. 12, 1962, 
p.B-7) Appl. author: Erwin, 
Wasey, Ruthrauff & Ryan, Inc. 
© 12Sep62; KKI70989. 

Tonight taste its mellow, memorable 
flavor. Old Forester Kentucky 
straight bourbon whisky. (In TVie 
Michigan chronicle, Sept. 1, 1962, 
section 2, p.l) Appl. author: 
Erwin, Wasey, Ruthrauff & Ryan, Inc. 
© lSep62; KKI70985. 



12 



COMMERCIAL PRINTS AND LABELS 



Jan.-June 



BROWN-FORMAN DISTILLERS CORP. -Con. 

Tonight taste the mellow, memorable 
flavor of Old Forester Kentucky 
straight bourbon whisky. (In 
Arkansas democrat, Sept. 5) 1962, 
p. 9) Appl . author: Erwln, Wasey, 
Ruthrauff & Ryan, Inc. © 5Sep62; 
KKI70986. 

Wonderful to give. Old Forester, new 
decanter, same famous bottled In 
bond bourbon. (In The Evening sun, 
Baltimore, Oct. 31, I965, p.Cl?) 
Appl. author: Erwln, Wasey, Ruth- 
rauff & Ryan, Inc. © 310ct62; 
KKI70987 . 

Wonderful to give. Old Forester, new 
decanter, same famous bottled In 
bond bourbon. (In The Wall Street 
Journal, Nov. 7, I962, p.l8) Appl. 
author: Erwln, Wasey, Ruthrauff & 
Ryan, Inc. © 7Nov62; KKI70988. 

BROWN SHOE CO. © 

Brownstudy. Fashion, a lot of spinach 
or a potent selling force? Vol.2, 
no. 2. Appl. author: Leo Burnett 
Co., Inc. © llJan63; KK17094g. 
Brownstudy. The men's shoe situation. 
Vol.2, no. 3. Appl. author: Leo 
Burnett Co., Inc. © 29Apr63; 
KKI73387. 
Don't be an almost well-dressed man. 
Roblee. (in Life, Nov. 17, 196I, 
p,94) Appl. author: Leo Burnett 
Co., Inc. © 13N0V6I; KKI73536. 
Have you looked at your feet lately? 
Roblee. (in Time, Oct. 13, I961, 
p. 4) Appl. author: Leo Burnett Co., 
Inc. © 100ct6l; KK173537. 

BRUNER CORP. © 

Household and commercial water condi- 
tioning equipment. Catalog 2-5OO. 
© 10Jan63; KKI73285. 

BRUNSWICK CORP. See KIEKHAEFER CORP. 

BUDGET RENT-A-CAR CORP. OF AMERICA. © 
As quickly as possible, change to 
Budget Rent-A-Car and save up to 
kO%. (In Advertising age, Jan. 15, 
1963, p. 287) NM: revisions & addi- 
tions. © 15Jan63; KK171991. 

BUILDERS & REMODELERS, INC. © 

Cress aluminum siding, a combination 

of Alcoa aluminum and DuPont's 

Luolte acrylic finish. Appl. 

author: 0. E. Wadensteln. 

© 9Apr63; KKI72875. 
Crest aluminum siding, a combination 

of Alcoa or Reynolds aluminum and 

E. I. DuPont's acrylic finish. 

Appl. author: 0. E. Wadensteln. 

© 20Feb65; KKI71867. 

3ULLARD (E. D. ) CO. © 

Neutralize, first aid for acid and 
alkali burns of the eyes and skin. 
4 fluid ounces. © 25May62; KK172646. 

BUSSARD (R. D. ) & SON. 

Thrifty-cut spooled pants pocketing. 
© R. D. Bussard & David D. Bussard 
d.b.a. R. D. Bussard & Son; 28May63; 
KKI7377O. 

BUXTON, INC. © 

For a 10 room house & a great big 
car & a huge vault & a vast wine 
cellar one small, thin Key-Tainer. 
(In Life, Oct. I9, 1962, p. 7) 
Appl. author: Doyle Dane Bernbach, 
Inc. © l80ct62; KKI71696. 
It's new blue denims for Lady Buxton's 
whole set. Including the latest 
member. (in MoCalls, May 1963. 
p. 12) Appl. author: Doyle Dane 
Bernbach, Inc. © 28Apr63; KK173371. 
Lady Buxton plays Cupid. Here's what 
the Petite Fleur Jewel case by Lady 
Buxton looks like closed. (In 
Seventeen, Feb. I963. p. 4 of cover) 
Appl. author: Doyle Dane Bernbach, 
Inc. © 30Jan63; KKI71813. 



This is our convertible cigarette case. 
Photographed . . . the town and 
country set by Lady Buxton. (in 
McCall's, Dec. I962, p.165) Appl. 
author: Doyle Dane Bernbach, Inc. 
© 24Nov62; KKI71373. 
With this one case you can start the 
car ... because, for the first time, 
you can keep a gas credit card plus 
12 keys in one convenient place, 
in this handsome new Key-Tainer 
Plus by Buxton. (In Life, Apr-. 5, 
1963, p. 114) Appl. author: Doyle 
Dane Bernbach, Inc. © 3Apr63j 
KKI729O8. 
You can so take everything with you, 
the compact clutch is here. This 
model: the Petite Fleur by Lady 
Buxton. (In Ladies' home Journal, 
Apr. 1963, p. 122) Appl. author: 
Doyle Dane Bernbach, Inc. 
© 28Mar63; KK172737. 



C. & W. CO. © 

Now, remove any wall covering; for 
the professional and the do-it- 
yourselfer. Zipaway. © l6Nov62; 
KKI71608. 



C. E. CO. 



See COMMONWEALTH EDISON CO. 



CAHN (BERNARD) CO., INC. © 

Slip-Top car seat coverlet with 
utility pockets. Style no. 4502. 
Appl. author: Bernard Cahn. 
© 7Nov62; KK171333. 

CAL-CAK CO. © 

Assembly instructions, faucet mounting 

hose reels for item no. 2210, Item 

no. 2220, item no. 2240. Appl. au- 
thor: Zepha Bogert. © Cal-Dak 

a.a.d.o. Cal-Dak Co.; 10Jan63 (in 

notice: 1962)j KK17l4l2. 
Assembly instructions, HydroJet 

sweepers. Item no. 2749-4 spray 

Jets. Appl. author: Zepha Bogert. 

© 27Dec62; KKI7O719. 
Assembly instructions. Satellite 

deluxe hand truck-mount hose reel . 

Item no. 2262. Appl. author: Zepha 

Bogert. © 27Dec62; KKI7072O. 
Assembly Instructions, side winder 

cart type hose reel. Item no. 2222. 

Appl. author: Zepha Bogert. 

© Cal-Dak a.a.d.o. Cal-Dak Co.; 

8Jan63; KKI70963. 
Assembly instructions, wall-mount 

swivel hose reel. Item no. 2223. 

Appl. author: Zepha Bogert. 

© Cal-Dak a.a.d.o. Cal-Dak Co.; 

BJan63; KKI70962. 
Dealer price list, effective July 1, 

1963. Appl. author: Zepha Bogert. 

© Cal-Dak a.a.d.o. Cal-Dak Co.; 

lJun63; KK173955. 
For drip drying anywhere, Cal-Dak 

dryer caddy. Item no. 6456. Appl. 

author: Zepha Bogert. © Cal-Dak 

a.a.d.o. Cal-Dak Co.; 8jan63; 

KKI70964 . 
A great selling display free with the 

Cal-Dak hose reel promotion deal 

no. 2200. Catalog sheet. Appl. 

author: Zepha Bogert. © 10Jan63; 

KKI70966. 
Holds 24 garments wrinkle-free. 
Ironing Caddy, item no. 6550. 
Hang tag. Appl. author: Zepha 
Bogert. © Cal-Dak a.a.d.o. Cal- 
Dak Co.; lJun63; KK173952. 
HydroJet water broom display sells. 

Appl. author: Zepha Bogert. 

© Cal-Dak a.a.d.o. Cal-Dak Co.; 

8jan63; KKI70965. 
Luxury laundry cart takes the stoop 

and strain out of washday. Item 

no. 6695. '^PPl. author: Zepha 

Bogert. © 8May63; KK173506. 



So pretty, so practical. Triple 
compartment laundry sorter, item 
no. 6775. Hang tag. Appl. author: 
Zepha Bogert. © Cal-Dak a.a.d.o. 
Cal-Dak Co.; lJun63; KK173954. 

Take the backache out of washday 
with a Cal-Dak laundry cart, item 
no. 6673. Hang tag. Appl. author: 
Zepha Bogert. © Cal-Dak a.a.d.o. 
Cal-Dak Co.; lJun63; KKI73951. 

Wheel wrinkle-free clothes from 
ironing board to closet. Wheel- 
easy Ironing Caddy, item no. 6553. 
Hang tag. Appl. author: Zepha 
Bogert. © Cal-Dak a.a.d.o. Cal-Dak 
Co.; lJun63; KK173953. 

CALDWELL, ELIZABETH M. See MERRI-BELL 
PRODUCTS . 

CALVERT DISTILLERS CO. © 

Every bottle must match Calvert's 
standard of excellence, insured by 
a world famous insurance company 
for one million dollars. Calvert 
Reserve. (In Life, Dec. 19, I96O, 
p. 64) © l4Dec60; KK171411. 
Introducing soft whiskey the first 
hard liquor that's not hard. (in 
New York times, Apr. 22, I963, p.28) 
Appl. author: Doyle Dane Bernbach, 
Inc. © 22Apr63; KKI73339. 

CAMDEN IRON WORKS. © 

Cambeams tapered beam roof system; 
a low cost tapered beam system for 
low profit bulldlnKS. Clear spans 
from 40 feet to 100 feet and. over. 
© 22Mar63; KK172541 . 

CAMEO-PARKWAY RECORDS, INC. 

Cameo stereo 4 channels on 55 mllll 
meter film; 120 cadence marches. 
© 21Dec62; KK171449. 

CAMPANA CO. 

A new pill that helps you quit 

smoking. [Endorsed by Mickey 

Mantle] (In Sports illustrated, 

July 18, i960, p. 71) © Campana 
Co. a.a.d.o. Campana Corp.; 

I5JUI6O; KKI71257. 

CAMPANA CORP. 

D. D. D. prescription; a remedial 
agent for the relief of itching 
caused by irritations of the skin 
and scalp. 4 fl. oz. Appl. author: 
I. W. Crull. © Purex Corp., Ltd. 
sometimes d.b.a. Campana Corp.; 
29Mar63; KK172792. 

CAMPANA CORP, See CAMPANA CO. 

CAMPBELL PRODUCTS. 

Sakrete mixes, the do-it-yourselfer's 
best friends. Plaster mix. (In 
Newsday, Apr. 2, I963, p.9M) 
© Campbell Products & Sakrete, Inc.; 
2Apr63; KK173215. 

CANTER SHOE CO. © 

Cherle originals. Shoe carton. 
Appl. author: M. B. Claff & Sons, 
Inc. © 3Jan62; KK171075. 

CANTO MUSIC CORP. © 

Polynesian love rhythms, native singers 
and drums recorded in Tahiti. (Canto) 
© 29Apr63; KK173110. 

CAPITOL PRINT. INK CO., INC. © 

Lithographed single color (Y/CYANAU\G 
BK) using Capico mark l/SF process 
inks. (Process ink color charts, 
Mark I, Mark V, standard) ® 29Mar63; 
KKI73560. 



CARANDO'S, INC. © 

Mortadella, nonfat dry milk added. 

® llApr63; KKI72790. 
The original Carando's special Morta- 
della. Net wt. 7 -. © llApr63 (in 
notice: 1962); KK173076. 



1963 



CURRENT REGISTRATIONS 



13 



CARLSBERG AGENCY, INC. © 

Quaffmanshlp, Carlsberg Introduces 
the executive quaffer. (in Sports 
Illustrated, Aug. 1, 1961, p.E2) 
© 7Aug6l; KKI75518. 

CARNATION CO. © 

New main dish Idea from Carnation, 
supper on a bread slice. (in 
McCall's, Sept. i960, p. 51) 
Appl. author: A. Culver Boyd, Jr. 
© lSep60; KKI73286. 
Recipe: new, one dish chicken 'n 
gravy. Evaporated milk. (In Grit, 
Mar. 31, 1963, p. 11) Appl. author: 
A. Culver Boyd, Jr. © 31Mar63; 
KKI72889. 

CARNEGIE (DALE) & ASSOCIATES, INC. © 
What does your boss say when your 
name comes up for promotion? 
(In Time, Jan. 20, 1961, p. 90) 
© 20Jan6l; KKI72669. 

CARON CORP. 

New for spring, Caron's purse-size 
freshener, a refreshing lotion in 
your choice of three famous fra- 
grances, (in Seventeen, Mar. 1963) 
p. 59) © Caron a.a.d.o. Caron Corp. 
28Peb63; KKI72155. 



CARR INDUSTRIES. © 
Kleen-A-Roller. Apr 
Jack L. Carr. © t 

CARTER, Z. V. © 

Car-window cushion. 
KKI70998. 



1. author: 
iJun63; KK17't056. 



© 25Dec62; 



CATERPILLAR TRACTOR CO. © 

Cat parts quality cutting edges. 

© 21Jan63; KK172127. 
Cat parts quality, end bits. Cater- 
pillar Dozer end bits, productive, 
long lasting, low cost-per-hour . 
© 28Mar63; KKI72816. 

Cat parts quality, long-lived Cat 
cylinder liners. © 28Mar63: 
KKI72815. 
Cat parts quality, miscellaneous. 

© 29Mar62; KKI70969. 
Cat parts auallty track rollers. 
© 8Feb62;' KKI70968. 

Hydraulic hose and reusable fittings. 

© l6Jan63; KK173164. 
Longer life starts herej custom 

track service. © 5Deo625 

KKITI336. 
New from Caterpillar, Sealed Track. 

© 22Mar62j KKI7218O. 

Save time, use parts assembly ex- 
change. © 2Jan63j KK171335. 



CECE CO. © 

Giant bath and boudoir innovation; 
giant refillable Pillow-Puff with 
powder. Appl. author: Jack Cohan. 
© 3Jan63; KK17'^304. 

CENTRAL AIRLINES. © 

Great vacation idea in a bargain 
package. Crescent Hotel, famous 
Ozark Mountain resort. Eureka 
Springs, Ark. (In Arkansas democrat. 
May 12, 1963, p.5-C) Appl. author: 
D'Arcy Advertising Co. © 12May63; 
KKI73926. 

CERVEZA SAN JUAN, INC. © 
Beer. © 27Jun62; KK171138. 

CHANEL, INC. © 

Advertising on television networks, 
plus local stations, on radio, and 
in leading magazines reminds him 
that every woman alive wants Chanel 
No. 5. (in Beauty fashion, 
Nov. 1902, p. 50-51) Appl. author: 
Norman, Craig & Kvunmel, Inc. 
© 10Nov62; KKI70730. 



Christmas has a fragrance, and that 
fragrance Is Chanel, the most 
treasured name In perfume. No. 5. 
(In Beauty fashion, Dec. 1962, 
D.3't-35) Appl. author: Norman, 
Craig & Kummel, Inc. © 10Dec62; 
KKI71658. 
A new chapter for a favorite story, 
cJiianel no. 5- (In Beauty fashion, 
Apr. 1963, p.5'*-55) Appl. authors: 
Norman, Craig & Kummel, Inc. 
© 10Apr63; KK173008. 
Newest Chanel treasure, Chanel no. 5 
oil for the bath. (In Beauty 
fashion, Jan. 1963, p. 30-31) 
Appl. author: Norman, Craig & 
Kummel, Inc. © 10Jan63; KK171659. 
The spell of Chanel lasts so well. 
No. 5. (In Beauty fashion, Feb. 
1963, p.3'+-35) Appl. author: 
Norman, Crlag & Kummel, Inc. 
© 10Feb63; KKI7166O. 
Throughout the year, throughout the 
land every woman alive sees Chanel 
No 5. (In Beauty fashion. Mar. 
1963, p. 66-67) Appl. author: 
Norman, Craig & Kummel. © 10Mar63; 
KKI72587. 
When you can picture yourself in his 
family album, you're ready for 
Chanel. (In Seventeen, June 1963* 
p. 5) Appl. author: Norman, Craig 
8e Kummel, Inc. © 28May63; KK17351^. 
When you put all your eggs in one 
basket, you're ready for Chanel. 
(In Seventeen, Apr. I963, P-S) 
Appl. author: Norman, Craig & Kummel, 
Inc. © 28Mar63; KKI72621*. 
When you wear his heart on your sleeve, 
you're ready for Chanel, the most 
treasured name in perfume. No. 5. 
(in Seventeen, May 1963, p.l) 
Appl. author: Norman, Craig & 
Kummel, Inc. © 30Apr63; KKI72886. 

CHAP STICK CO. 

Hands that work reach for Chap-ans. 
(In Supermarket news, Oct. 8, I962, 
p. 51) Appl. author: L. C. Gum- 
binner Advtg. Agency. © Chap 
Stick Co. (in notice: Chap Stick 
Co., dlv. of Morton Manufacturing 
Corp.); 80ct62; KK1707't6. 
Now, pull sales and profits out of 
thin air; Chap Stick & Chap-Ans 
shelf extenders. (In Progressive 
grocer, Jan. 1963, p.137) Appl. 
author: L. C. Gumbinner Advertising 
Agency. © lJan63; KKI7IIOI. 
Whether they're early birds or night 
owls, starting Jan. 2, your custom- 
ers will be sold Chap-ans and Chap 
Stick from crack of dawn to mid- 
night, (in Supermarket news, 
Jan. 7, 1963, p. 12-13) Appl. au- 
thor: L. C. Gumbinner Advertising 
Agency. © Chap Stick Co. (in no- 
tice: Chap Stick Co., div. of 
Morton Mfg. Corp.); 7Jan63; 
KKI71299. 

CHASE, FRANCIS. 

1963 Talman Federal Savings and 
Loan Association calendar. See 
TALMAN FEDERAL SAVINGS & LOAN 
ASSN., CHICAGO. 

CHELTENHAM SHOPPING CENTER MERCHANTS' 
ASSN. © 

Name me and see Paris. Win expense 
paid trip to Paris via Pan American 
World Airways. (In The Bulletin, 
Philadelphia, Mar. 12, I963, p. 29) 
Appl. author: Clements Co., Inc. 
© 12Mar65; KK172322. 

CHEMETRON CORP. © 

NCG hose reel ceiling outlets. 

© 25Aug59; KKI72476. 
Seventeen seconds from service, 
NCG, National Cylinder Gas. 
(In New England purchaser, Sept. 
i960, p. 11) © 5Sep60; KKI72007. 



CHICAGO ARTIFICIAL FLOWER CO., INC. O 
Make a hit with America's newest and 
finest parade floats. (Catalog 
number 58) Appl. author: L. 3. 
Llpplncott. © 21Jun63; KK17'*2l6. 

CHINN, DOROTHY L. 

Sew by Number. See KRESTEL, LEE. 

CHIROPODY SUPPLY HEADQUARTERS, INC. © 
Impresol; a revolutionary, new, soft, 
self-molding, synthetic foam that 
conforms to any protrusion. Joint 
or excrescence of the foot under 
pressure. Appl. author: William 
M. ''choll. © 10Dec62; KK171936. 

CHRIS-CRAFT CORP. © 

Can boats as beautifully styled and 
luxurious as the 1961 Chris-Craft 
models perform well, too? (In The 
New Yorker, Mar. 4, 1961, p. 110) 
© 2Mar6l; KK172757. 
Cruise on, fish from, ski behind, dive 
off, eat and sleep on Cavalier's new 
21. (In Motor boating, Apr. I96I, 
p. 127) © lApr6l; KKI73517. 
1963 Cavalier. I6' custom ski boat. 

© 12Nov62; KKI7328O. 
Sea skiff, 1963, featuring Sportsman 
models and Corinthians. © 5Dec62; 
KKI72IH6. 

What are the side effects of a Chris- 
Craft division franchise? (in The 
Boating industry. Mar. 196I, p.6l) 
© 20Feb6l; KKI7365O. 

CHRISTENSEN, GRACE. See GRACE SPECIAL- 
TIES CO. 

CHUN KING CORP. © 

Chicken chow mein dinner, complete 
with chow mein, noodles, and soya 
sauce . Net weight 1 lb . 3 oz . 
© 27Dec62; KK173191 • 
Chinese fortune cookies. Item 

no. 485. Net wt . 3 oz. © l4Jan63; 
KKI71298. 
Jeno's pizza, plain. Net weight 

Ik ozs. © l6Apr63; KK173393. 
Jeno's pizza with cheese. Net weight 
1 lb. Ik 1/2 oz. © l6Apr63; 
KK17339't. 
Living earth Greenies, instant dis- 
solving plant food tablets. 2'+ 
tablets. © 28jan63; KK171170. 

Meatless chow mein dinner, complete 
with chow mein, noodles, and soya 
sauce. Net weight 1 lb. 3 oz. 
© lFeb63; KKI73189. 

2 shrimp egg rolls with mustard. Net 
weight 5 ozs. © 24Nov62; KK173188. 

Wilderness wild rice en casserole 
with cheese. Net weight 12 ozs. 
© l8Jan63; KK173192. 

Wilderness wild rice pancake mix. 
Net weight 1 lb . © 27Dec62; 
KKI73190. 

CHURCH & DWIGHT CO., INC. © 

Are your students dreaming of vacation 
fun? Arm & Hammer Soda bicarbonate. 
(In Practical home economics. May 
1963. p.^^ of cover) Appl. author: 
Charles W. Hoyt Co., Inc. © 20Apr63; 
KKI73756. 

A dentifrice recognized for mildness 
and economy; sodium bicarbonate 
U.S. P. Arm & Hammer. (In Journal 
of the American Dental Assn. , Feb. 
1963, p. 253) Appl. author: Charles 
W. Hoyt Co., Inc. © 2Feb63; 
KKI71622. 

Past easy way to clean & sweeten 
refrigerator. . .Arm & Hammer soda 
bicarbonate. (in McCall's, npr. 
1963, p.l'*'^) Appl. author: Charles 
W. Hoyt Co., Inc. © 20Mar63; 
KKI73150. 



H 



COMMERCIAL PRINTS AND LABELS 



Jan.-June 



CHURCH & DWIGHT CO., INC. -Con,. 

It's the llvln' end. Arm & Hammer 
soda bicarbonate. (In My baby, 
Apr. 1965,, p. 4) Appl. author: 
Charles W. Hoyt Co., Inc. 
NM: revisions. © 20Mar63:; 
KKI72517. 
The llvln' end for diapers and 

baths. Arm & Hammer soda bicarbo- 
nate. (In Good housekeeping, Feb. 
1963^ J).. 191) Appl. author: Charles 
W. Hoyt Co., Inc. NM: revisions & 
additions. © 21Jan63; KK171620. 
The llvln ' end for pure sweet diapers.. 
Arm & Hammer soda bicarbonate. 
(In Baby talk, Jan. I963, p,7) 
Appl,. author: Charles W. Hoyt Co., 
Xnc. © 15Dec62 (in notice: I963); 
KKI70832.. 

The llvln' end for pure, sweet smell- 
ing diapers. Arm & Hammer soda 
bicarbonate. (In McCall's, Feb. 
1963, p. 157) Appl.. author.: Charles 
W. Hoyt Co,, Inc. NM: revision & 
additions. © 20Jan63; KKI71621. 
A mild, economical and effective 

denture cleaner; sodium bicarbonate 
U.S. P. Arm & Hammer. (in Journal 
of the American Dental Assn., Jan. 
1963, p. 217) Appl. author: Charles 
W. Hoyt Co., Inc. © 2Jan63j 
KKI71623. 
Pin to big, bold Arm & Hammer profit 
promotion. Bicarb for babies. 
(In ProeresBlve grocer, Jan. 1963, 
p. 22-23) Appl. author; Charles W. 
Hoyt Co., Inc. © 5Dec62 (in no- 
tice: 1963); KKI70833. 
Put this pert bathing beauty In your 
aisles. Soda fresh ups make summer 
twice the fun; healthful bathing in 
Arm & Hammer Soda bicarbonate . 
(In Progressive grocer. May 1963, 
p. 110-111) Appl. author: Charles W. 
Hoyt Co., Inc. © 22Apr63; KKI73757. 
Well established for symptomatic 

treatment of Itching. Sodium bicar- 
bonate U.S. P. in the bath allays the 
distress of pruritus. (In Journal 
of the American Ifedloal Association, 
Feb. 9, 1963, p. 251) © oFeb63; 
KKI7315I. 

Well established in the treatment of 
ordinary indigestion; sodium bi- 
carbonate U.S. P. Arm & Hammer. 
(In Journal of the American Medical 
Assn., Jan. 19, 1963, p.62A) Appl. 
author: Charles W. Hoyt Co., Inc. 
© 17Jan63; KK171624. 
You don't need ammonia or soap or 

heavy-duty cleanser or water softener 
or scouring powders or bleach or 
caustic powder to clean your house . 
Arm & Hamm6r washing soda. (In New 
York world -telegram & sun, Apr. 1, 
1963, p.J't) Appl. author: Ross Roy, 
Inc. © lApr63; KKI72620. 
You don't need bleach or bluing; 

Arm & Hammer washing soda with your 
detergent can save 3 out of 4 of 
your laundry dollars. (In Dally 
news. New York, Apr. 11, I963, p. 68) 
Appl. author: Ross Roy, Inc. 
© lOApr63; KKI72954. 

CIVIC FINANCE CORP. © 

Financial mart for all business loans. 
Appl. author: Grabin-Shaw Adver- 
tising, Inc. © l8Feb63; KK172222. 

CLAFF (M. B.) & SONS, INC. © 

Foot Comforters, the slipper king; 
a treat for tired feet. © 21Aug62; 
KKI72654. 
Pathfinder by Rolan. S30't-13-lS. 

© 25May60; KK17197'*. 
Pathfinder by Rolan. S305 13-13. 
© 25May60; KK171975. 

CLAIROL, INC. © 

The color selector for Miss Clairol 
Hair Color Bath, the natural look- 
ing haircolorlng. (Miss Clairol 
color chart) © 20Dec62; KKI7II58, 



Does she or doesn't she? Hair color 
only her hairdresser knows for sure. 
[Woman looking down at boy with 
apcle] Car card. © lFeb63; 
KKi72l69. 
Does she or doesn't she? Hair color 
so natural only her hairdresser 
knows for sure. [Smiling woman & 
young boy with background of leaves] 
Appl. author: Foote, Cone & Beldlng. 
© l8Feb63; KKI72358 . 
Does she or doesn't she? Hair color 
so natural only her hairdresser 
knows for sure. [Woman in terry 
cloth top bending over baby] Appl. 
author: Foote, Cone & Beldlng. 
© l8Dec62; KKI72357. 
Does she, or doesn't she? Miss 
Clairol, hair color bath. (In 
Life, May 31, 1963, P.I6) Appl. 
author: Foote, Cone & Beldlng. 
© 27May63; KKI73809. 
Does she, or doesn't she? Miss Clairol 
Hair Color Bath. (Wicker chair) 
[Woman & baby in wicker chair] 
(In Life, Dec. 21, I962, p.60-6l) 
Appl. author: Foote, Cone & Beldlng. 
© 17Dec62; KKI7079O. 
Does she, or doesn't she? Miss Clairol 
Hair Color Bath. [Woman & boy base- 
ball player] (In Life, Mar. 29, 
1963, p. 46-47) Appl. author: Foote, 
Cone & Beldlng. © 25Mar63; 
KKI72729. 
Does she, or doesn't she? Miss Clairol 
Hair Color Bath. [Woman & boy eat- 
ing apple] (In Life, Feb. 1, I963, 
p. 2 of cover) Appl. author: Foote, 
Cone & Beldlng. © 28Jan63; 
KKI71365. 
Does she, or doesn't she? Miss Clairol 
Hair Color Bath. [Woman & boy under 
umbrella] (In Life, Feb. 22, 1963, 
p. 14) Appl. author: Foote, Cone & 
Beldlng. © l8Peb63; KKI72096, 
Does she, or doesn't she? Miss Clairol 
Hair Color Bath. [Woman wearing 
shawl, & child] (In Life, Nov. 23, 
1962, p. 76) Appl. author: Foote, 
Cone & Beldlng. © 19Nov62; 
KKI70814. 
Does she or doesn't she? [Mom being 
kissed by child] (In Life, Apr. 26, 
1963^ P-72) Appl. author: Foote, 
Cone & Beldlng. © 22Apr63; KKI73207. 

Esta usted solo a un paso de ser mas 
atractlva? Miss Clariol bano de 
color para el cabello. © 21Jan63; 
KKI71W6. 

Great new beauty prescription for 
troubled hair. Condition. [Lone 
Jar] (In Ladles' home Journal, 
May 1963, p.l) Appl. author: Foote, 
Cone & Beldlng. © 20Apr63; 
KK17t059. 

Hate that gray? Wash it away. Loving 
Care hair color lotion. (In Satur- 
day evening post, Apr. 6, 1963i 
p. 14) Appl. author: Foote, Cone & 
Beldlng. © 2Apr63; KK173673. 
If I've only one life, let me live it 
as a blonde. Ultra-Blue Lady 
Clairol, Cremogenlzed hair llghtener. 
Car card. © 15Dec62; KKI71I60. 
If I've only one life, let me live it 
as a blonde. Ultra-Blue Lady 
Clairol. (In Look, Dec. 31, 1962, 
p. 38-39) Appl. author: Foote, Cone 
& Beldlng. © 17Dec62; KKI70784. 

If she's timid as a mouse (with hair 
to match) here's your bait. Spark- 
ling Color. (in American hair- 
dresser, Apr. 1963, p. 10 & 11) 
Appl. author: Doyle Dane Bernbach, 
Inc. © 28Mar63; KK173551. 
If you want to, why not? Miss Clairol 
Hair Color Bath. [Heads of 5 
females] (In Ebony, July I963, 
p. 72-73) Appl. author: Foote, 
Cone & Beldlng. © l8Jun63; 
KKI7406O. 



Join Clairol In making 1963 a year to 
celebrate. (Champagne bottle) 
(In American hairdresser, Jan. 1963, 
p. 15-19) Appl. author: Foote, Cone 
& Beldlng. © 20Dec62; KKI708II. 

Mies Clairol Hair Color Bath color 
dial, color formula wheel. NM: 
revision. ©8Dec62; KK171159. 
My hair's gray, now I love it that 
way. Come Alive Gray. (in The 
American weekly, Feb. 24, 1963, 
p. 11) Appl. author: Foote, Cone 
& Beldlng. © 24Feb63; KKI72730. 
On the night before Christmas, Join 
Bing Crosby and Mary Martin at our 
Christmas eve television party; 
sponsored on behalf of the hair- 
dressers of America by Clairol. 
(in American hairdresser, Dec. 1962, 
p. 27) Appl. author: Foote, Cone & 
Beldlng. © 20Nov62; KKI7O8I3, 

The Pearl Blondes. Not Just new 
shades, but a new shimmer. (in 
Glamour, Apr. I963, p. 70) Appl. 
author: Doyle Dane Bernbach. 
© 28Mar63; KKI72603. 

Pick the blonde you want to be . Creme 
Toner. (In The New Yorker, Feb. 11, 
1961, p. 109) Appl. author: Doyle 
Dane Bernbach, Inc. © 9Peb6l; 
KK172641. 

See the stars of tomorrow at the 
Hollywood deb star ball, (in TV 
guide, Dec. 22, 1962, p.A-9) Appl. 
author: Foote, Cone & Beldlng. 
© 19Dec62; KKI7O788. 

This is the one that really does the 
Job. Condition, the beauty pre- 
scription for troubled hair. 
Jar. (In American hairdresser. Mar. 
1963, p. 31) Appl. author: Foote, 
Cone & Beldlng. © 20Peb63; 
KKI72098. 

This world-famous hairdresser tells 
why you should use a special color- 
fast shampoo if you color or light- 
en your hair. [Endorsed by George 
Masters] (In Life, Jan. 11, 1963, 
p. 7) Appl. author: Foote, Cone & 
Beldlng. © 7Jan63j KKI71029. 

This world famous hairdresser tells 
why you should use a special 
colorfast shampoo if you color or 
lighten your hair. [Endorsed by 
John Garrison] (In Hair style 
Ideas, summer 19o3, p. 3) Appl. 
author: Foote, Cone & Beldlng. 
© lApr63; KKI72695. 

This world-famous hairdresser tells 
why you should use a special color- 
fast shampoo if you color or lighten 
your hair. [Endorsed by] Michel 
Kazan. (In Life, Feb. 15, 1963, 
p.Al) Appl. author: Foote, Cone & 
Beldlng. © llFeb63; KKI73676. 

What do you hear from us lately? 

Telegram. (In American hairdresser, 
Feb. 1963, p. 7-9) Appl. author: 
Foote, Cone & Beldlng. © 20Jan63; 
KKI73099. 
What have you done for yourself late- 
ly to make a fortune In silver? 
[Endorsed by William Clarke] 
Silver dollar. (In American hair- 
dresser, Apr. 1963, p. 7-9) Appl. 
author: Foote, Cone & Beldlng. 
© 20Mar63; KKI72925. 
What have you done for yourself lately 
to put the stars to work for you? 
Director's chair. (In Modern 
beauty shop, May 1903, p. 39-41) 
Appl. author: Foote, Cone & Beldlng. 
© 25Apr63; KK173199. 

What have you done for yourself lately 
to ring up more profits? [Endorsed 
by Gene Shacove] (In Modern beauty 
shop, June 1962, p.59-6l) Appl. 
author: Foote, Cone & Beldlng. 
© 25May62; ICK171672. 



1963 



CURRENT REGISTRATIONS 



15 



What have you done lately to net 
higher profits through blondlng? 
Pearl In net. [Endorsed by Martin 
St. Denis] (in American hair- 
dresser. Mar. 1963, p. 11-13) Appl. 
author: Poote, Cone & Beldlng. 
© 20Feb63; KK172097. 

You'll flip at the way Silk 4 Silver 
turns gray to big profits for you. 
(in American hairdresser, June 1963, 
p. 6 &7) Appl. author: Foote, Cone 
& Beldlng. © 20May63; KK173810. 

CLAMAGE, ROBERT R. See CLAMAGE INDUS- 
TRIES, LTD, 

CLAMAGE INDUSTRIES, LTD. 

Game of Little Bo-Peep. [instructions] 
& Clamage Industries, Ltd. , solely 
ovmed by Robert R. Clamage; 31Dec62; 
KKI71782. 



CLARK, A. J. 

Something really new; a kit for 
making real blueprints, the 
Blueprinter. © A. J. Clark, 
A. M. Grant & J. H. Schwecke; 
lMar63; KK172't08. 

CLARK, DELBERT S. See SPECIAL GAME CO. 

CLA-VAL CO. © 

Clayton automatic valves, pressure 
drop calculator. © 28Dec62; 
KKI7178O, 

CLAY, AMBROSE W. J. © 

I've got the dater. © 9Apr63; 
KKI73123. 

CLEEK, CHARLES. © 

Introducing the Pet White House; 
whether your pet is Republican or 
Democrat, he will love it. © 2'f0ct62; 
KKl69it77. 

CLEVELAND TWIST DRILL CO. © 

Now, positive chip control with 
Cleveland special purpose chip- 
breaker drills. Appl. author: 
W. Emerson Wenger. © l8Jan53; 
KK171084. 
Three new Cleveland solid carbide 
tools. Appl. author: W. Emerson 
Wenger. © 10May63; KK173787. 

CLIMALENE CO. © 

Booster action, Cllmalene, the de- 
tergent booster, gets wash 20^ 
cleaner when used with soap or de- 
tergent. Net weight 1 lb. 8 oz. 
Appl. author: Lawrence F. Crowley. 
© l6Jan63; KK171523. 

Bowlene disinfects, keeps toilets 
clean. Net wt. 2 lbs. 3 ozs. 
Appl. author: Lawrence P. Crowley. 
© 24May63; KK173698. 

CLOROX CO. © 

Don't ask detergents to do a Clorox 
Job. Clorox gets out dirt det-ep^ 
gents leave in. (in Ladies' -home 
Journal, Apr. I963, p.'t of cover) 
Appl. author: Honig-Cooper & Har- 
rington. © lApr63; KK173220. 

Don't ask detergents to do a Clorox 
Job. Jungle gym. (in Better homes 
& gardens, Apr. I963, p.6) Appl. 
author: Honig-Cooper & Harrington. 
© lApr63; KK173950. 

CLUB DISTILLING CO. © 

Club cocktails, 5 delicious drinks to 
choose from. (In Phoenix republic 
gazette, Oct. 22, 1962, p. 28) Appl. 
author: Benton & Bowles, Inc. 
© 220ct62; KKI72037. 

COASTAL VALLEY CANNING CO. © 

Ortega red chile sauce . Net weight 
1 lb. 12 oz. © l4Feb63; KK1723't9. 



COCA-COLA CO. © 

Be our guest, go America contest. 
Complimentary dealer entry form. 
BSP 029-1-63. © 8Peb63; KKI7189O. 

Brimming with flavor, low calorie 

too, new from the Coca-Cola Coiipany. 
Tab. [Couple with glasses] 
© 27Feb63; KK171972. 

Brimming with flavor, low calorie too, 
new from the Coca-Cola Company. 
Tab. [Girl holding glass] 
© 27Feb63; KKI7197I. 

Dillon study: Soft drinks most profit- 
able item per shelf foot. Coca- 
Cola: First among soft drinks in 
food stores. (In Progressive 
grocer, Aug. i960, p. 28-29) 
© lAug60; KK171609. 

Discover America. © 31Jan63; 
KKI72IIO. 

Enjoy Coca-Cola. Santa Claus. 
24 sheet poster. Appl. author: 
HcCann-Erlckson, Inc. © 3Dec62; 
KKI73249. 

Enjoy that refreshing new feeling. 
[Basketball players with cheer- 
leader] (In Life, Jan. I8, I963) 
Appl. author: McCann-Erlckson, Inc. 
© l4Jan63; KK17't093. 

New and the closest thing yet to a 
regular soft drink. Tab, (In Union 
news, Springfield, Mass., Feb. 27, 
1963, p. 30) © 27Peb63; KK171973- 

The pause that refreshes. Costume 
couple. 24 sheet poster. Appl. 
author: McCann-Erlckson, Inc. 
© lMar63; KK173246. 
The pause that refreshes. [Couple in 
love seat] (In Sepia, Apr. 1, 1963) 
Appl. author: McCann-Erlckson, Inc. 
© 5Mar63; KK174097 • 

The pause that refreshes. [Couple in 
masquerade costume seated at table] 
(In Better homes & gardens. Mar. 
1963) Appl. author: McCann-Erlckson, 
Inc. © l4Feb63; KK17'^098. 

The pause that refreshes. Valentine 
boy & girl. 24 sheet poster. 
Appl. author: McCann-Erlckson, Inc. 
© lPeb63; KK173247. 

The pause that refreshes. [Valentine 
scene, couple in love seat] (In 
Better homes & gardens, Feb. 1963) 
Appl. author: McCauin-Erickson, Inc. 
© 15Jan63; KK174099. 

Refreshing new feeling. Basketball 
player. Poster. Appl. author: 
McCann-Erlckson, Inc. ® 2Jan63 
(in notice: 1962); KK173245. 

Refreshing new feeling. Girls' 
school. 24 sheet poster. 
© lApr63j KK173248. 

COCHRANE (H. A.) & SONS, INC. © 

Look, no hands because knee action 

does all. Backsaver tire lift. 
© 8Dec62; KK171021 . 

COLGATE-PALMOLIVE CO. © 

At last you can choose the soap 
formula that suits your skin's 
moisture needs; Colgate announces 
new Choice soap. (In Look, 
Oct. 23, 1962, p. 86a) Appl. author: 
Ted Bates & Co., Inc. © 90ct62; 
KKI71613. 
Colgate announces new Choice soap in 
3 formulas for the 3 skin types. 
At last you can choose the soap 
formula that suits your skin's 
moisture needs. (In Life, Dec. 7. 
1962, p.R6) Appl. author: Ted 
Bates & Co., Inc. © 3Dec62; 
KK172241. 

Honestly now, come clean. You know 
you have only one Choice for oily 
skin, cool aqua Choice. (In Toledo 
blade, Nov. 7, 1962) Appl. author: 
Ted Bates & Co., Inc. © 7Nov62; 
KKI72249. 



How to clean clothes bleach-white 
without adding bleach. Pruf, the 
chlorinated detergent. (In Medford 
mall tribune, June 6, 19o3. p.4c- 
5c) Appl. author: Lennen i Newell, 
Inc. © 6jun63; KK17'*046. 
Imagine a beauity bath for your hair; 
new full body Halo. (In McCall's, 
May 1963. p.R-7) © 20Apr63; 
KKI73755. 
Imagine, a beauty bath for your hair; 
new, full body Halo. (In Woman's 
day. Mar. I963) © 19Peb63; 
KKI72722. 

New giant of a bleach. Action gets 
clothes so white it's like you 
bleached them twice. (In Bulletin, 
Philadelphia, Oct. I5, 1962, p. 15) 
Appl. author: Ted Bates k Co., Inc. 
© 150ct62; KKI7225I. 

Skin insurance? Normal skin needs it 
most. Choice. (in Toledo blade, 
Nov. 28, 1962) Appl. author: Ted 
Bates & Co., Inc. © 28Nov62; 
KKI7225O. 

Soaky sells on sight. Illus. Signed: 
Whitney Darrow, Jr. (In Progressive 
grocer, Aug. 1962, p.l6) Appl. au- 
thor: Ted Bates & Co., Inc. 
lAug62; KKI71614. 

To every woman who insists on bleach- 
white clothes, but who'd love to 
stop adding bleach. Pruf, the 
chlorinated detergent. (In Medford 
mail tribune, June 13, 1963. 
p.8A) Appl. author: Lennen & 
Newell, Inc. © 13Jun63; KK174283. 

What's happened to Halo? Plenty. 
Halo shampoo. (In Woman's day, 
Jan. 1963, P.64C) © l8Dec62; 
KKI72723. 

What's happened to Halo? Plenty. 
New, full body Halo, a beauty bath 
for your hair. (In McCall's, Dec. 
1962, p.R-8) © 20Nov62; KK171398. 

COLOR TILE OP COLORADO, INC. © 
Annual January tile spectacular, 
clearing out our stock to the bare 
walls to malce room for the new 
1963 patterns. (In The Denver post, 
Jan. 6, 1963, P.22A) © 6Jan63; 
KK172343. 
Annual spring tile sale. (In The 
Denver post. Mar. 10, I963, p.l6A) 
© 10Mar63; KK173466. 

Anyway you look at it, tile is 
terrific. (In The Denver post, 
Apr. 14, 1963, P.24A) © 14Apr63; 
KKI74155. 
At Color Tile tons & tons of tile on 
tap ready to go. (In The Denver 
post, Feb. 24, 1963, P.I6A) 
© 24Feb63; KK172372. 
At Color Tile you're sure to find 
wonderful gifts for the home, 
(In The Denver post, Dec, 9, I962, 
p,21A) © 9Dec62; KK17l't32. 
Best tile buys in town. (in The Den- 
ver post. May 6, 1962, P.I6A) 
© 6May62; KK173439. 
Best tile in town; that's our story 
in a nutshell. (In The Denver post, 
Jan. 27, 1963, p. 14a) © 27Jan63; 
KKI73218. 

Brand names. Color Tile sale. (In The 
Denver post, Oct. l4, 1952, p.22A) 
© I40ct62; KK171425. 
Bring springtime into your home . 
Spring tile sale. (In The Denver 
post. Mar. 24, 1963, p.l6A) 
© 24Mar63; KK173465. 
Buy tile, the way you buy groceries; 
self-service discount prices. 
(In The Denver post, Jan. 13, 1963, 
P.18A) © 13Jan63; KK172341 . 

Carload sale, fresh from the factory, 
vinyl floor tile. (in The Denver 
post, Apr. 22, 1962, P.12A) 
© 22Apr62; KK173436. 



16 



COMMERCIAL PRINTS AND LABELS 



Jan.-June 



COLOR TILE OP COLORADO, INC. -Con. 

Change your color scheme; tile it In 
your favorite color. (in The Denver 
post, Oct. 7, 1962, P.20A) 
© 70ct62; KKniH2k. 

Color tile, America's greatest tile 
supermarts. Look, this is color tile, 
(in The Denver post. Mar. 11, 1962, 
P.20A) © llMar62; KKI71962. 

Color Tile's wonderful gifts for the 
home. (in The Denver post, Dec. 2, 
1962, P.3AAA) © 2Dec62; KK17l't31. 

Come and get it at Color Tile. 

(In The Denver post, May 12, I965, 
P.I6A) © 12May63j KK17'i292. 

Denver's tile house. (in The Denver 
post, Jan. 21, 1962, p.l5A) 
© 21Jan62; KKI7165I. 

Early bird spring sale of tile. Here 
we go again with our outstanding 
spring sale. (In The Denver post. 
Mar. 25, 1962, P.16A) © 25Mar62; 
KKI7196O. 

A fact. Color Tile sells the best 
there is to sell in floor & wall 
tile. (in The Denver post, July I5, 
1962, P.I6A) © 15Jul62; KK171416. 

Folks, you're right in it at Color 
Tile. (in The Denver post. May 26, 
1965, p.22A) © 26May63; KK174290. 

Gee, we sell awful good tile. (in 
The Denver post, Apr. 29, 1962, 
P.26A) © 29Apr62; KK173437. 
Got space that's going to waste? 
Add-a-room with tile. (in The 
Denver post, Apr. 7, 1963, p.20A) 
© 7Apr63; KK17'H53. 
Greatest tile show on earth; biggest 
and best selections, every kind of 
tile in stock ready to go. (in The 
Denver post, Nov. 11, I962, p.26A) 
© llNov62; KK17l't38. 
Hunting for unusual tile? (in The 
Denver post, July 29, I962, p.ltA) 
© 29Jul62; KK171'^l8. 
Ladles and gentlemen, your tile is 
is here. (in The Denver post. 
May 13, 1962, p.litA) © 13May62; 
KK173'^'tO. 
The ladles choice. Women love it, 
because it's so clean so carefree 
so downright beautiful. (In The 
Denver post, Apr. 8, I962, p.7AA) 
© 8Apr62; KK17ig58. 
Let's go for tile. (In The Denver 
post, Jan. 20, I963, p.l6A) 
© 20Jan63; KK1723'*0. 
Let's talk tile. (In The Denver post, 
Jan. 7, 1962, P.21A) © 7Jan62; 
KKI71653. 
Look for tile where the most tile Is. 
(In The Denver post, Oct. 21, 1962, 
P.20A) © 210ct62; KK172342. 
A million mosaic, now on sale. We 
bought an entire factory. (In The 
Denver post, Sept. 2, 1962, p.5A) 
© 2Sep62; KK17l'+73. 
Need a new deck? Take a look at your 
floors, are they shipshape? 
(In The Denver post, July 22, I962, 
P.14A) © 22Jul62; KK17l'H7. 
Need tile? Check your square feet, 
come to Color Tile. (In The Denver 
post. Mar. 31, I963, p.20A) 
© 31Mar63; KK173469. 
New arrivals, fresh from the factory 
tile; newest colors, newest designs, 
(in The Denver post. Mar. iB, 1962, 
P.17A) © l8Mar62; KKI7196I. 
Next weekend, tile awhile. (In The 
Denver post, Apr. 15, 1962, p.lOA) 
© 15Apr62; KKI71957. 
Now's the time to tile those neglected 
areas. (in The Denver post, 
Sept. 30, 1962, p. 24a) © 30Sep62; 
KK17lt71. 
Poor Richard says, I saved a pile at 
Color Tile. (In The Denver post, 
Feb. 1, 1963, p.l2A) © 3Peb63; 
KK172375- 



Presto-change-o with tile. (In The 

Denver post, June 2k, I962, p.l2A) 

© 24jun62; KK173240. 
Rx spring tonic for tired, run-down 

floors and walls. (In The Denver 

post, Mar. 3, 1963, P.18A) 

© 3Mar63; KK173468. 
Save on tile. Tile it yourself. 

(in The Denver post, Aug. 19, I962, 

P.14a) © 19Aug62; KK171415. 

Tessera, sure. Color tile has it. 

(In The Denver post. May 20, 1962, 
P.25A) © 20May62; KK173441. 
Tile at discount prices; vinyl floor 

tile with asbestos. (in The Denver 

post. May 27, 1962, p.23A) 

© 27May62; KKI71889. 
Tile, come and get it. (In The Denver 

post, June 3, I962, p.23A) 

© 3Jun62; KKI73238. 
Tile, don't put it off^ put it on your 

floors, walls. (In The Denver post, 

July 8, 1962, P.I8A) © 8Jul62; 

KKI73492. 
Tile has nine lives, too; it lasts and 

lasts; it wears and wears and wears. 

(in The Denver post. May I9, I963, 
p.l4A) © 19May63; KK174289. 
Tile in living color, you can make 

your floors come alive with color- 
ful easy to care for tile. (in The 

Denver post, Nov. 18, 1962, p.l4A) 

© 18Nov62; KKI71439. 
Tile is a natural; nothing does it 

like tile. (in The Denver post. 
May 5, 1963, p.l4A) © 5May63; 
KKI74291. 

Tile-lt-yourself . (in The Denver 

post, Jan. 28, 1962, P.19A) 

© 28Jan63; KKI7165O. 
Tile makes a happier home; a cleaner, 

brighter and more colorful home. 

(In The Denver post, Apr. 28, I963, 

p.lBA) © 28Apr63; KK174154. 
Tile marches on, years from now you'll 

still be glad you tiled today. 

(in The Denver post, Dec. 30, I962, 

p.lOA) © 30Dec62; KK171430. 
Tile on tick. No money down, use our 

easy payment plan. (In The Denver 

post, Aug. 12, 1962, P.15A) 

© 12Aug62; KK17l4l4. 
Tile spells new beauty for your 

kitchen, bathroom, basement. (In 

The Denver post, Nov. 4, 1962, 

P.22A) © 4Nov62; KK171437. 
Tile those tired floors. (In The 
Denver post, Feb. 17, 1963, p.l4A) 
© 17Feb63; KKI72373. 
Tile unlimited at fabulous Color Tile; 
first with the latest. (In The 

Denver post, June 17, 1962, p.l8A) 

© 17Jun62; KK173237 • 
Tile your tepee; famous Amtlco vinyl 

floor tile. (in The Denver post, 

Sept. 9, 1963, p.6A) © 9Sep62; 

KKI72238. 

Time for you birds to start fixing 
up the place; spring tile sale, 
(in The Denver post, Apr. 1, I962, 
P.20A) © lApr62; KK171959. 
Time to tile. (In The Denver post, 
Feb. 11, 1962, P.I6A) © llFeb62; 
KK:71866. 

Tops In tile. (In The Denver post, 
Jan. 14, 1962, p. 21 A) © l4Jan62; 
KKI71652. 

Treat yourself, tile your bathroom, 
kitchen, basement. (In The Denver 
post, Dec. 16, 1962, p.i4a) 
© l6Dec62; KK171433. 

Turn to tile for a deliberately lavish 
bathroom. (In The Denver post, 
June 10, 1962, P.22A) © 10Jun62; 
KK173239- 

Vote for tile. (In The Denver post, 
Oct. 28, 1962, P.23A) © 280ct62; 
KK171426. 



We carry every big name in nationally 

advertised tile. (in The Denver 

post, Feb. 4, 1962, P.21A) 

© 4Feb62; KKI7I865. 
We proudly feature American made 

tile. (in The Denver post, 

Apr. 21, 1963, P.20A) © 21Apr63; 

KKI74156. 
When it comes to tile, come to Color 

Tile Supermarts. (in The Denver 

post, July 1, 1962, P.16A) 

© lJul62; KK171419. 
Who me? Tile my own kitchen floor? 

Famous Matico vinyl floor tile. 

(In The Denver post. Mar. 17, I963, 

P.18A) © 17Mar63; KK173467 . 
Who needs tile? (in The Denver post. 
Mar. 4, 1962, p.^lA) © 4Mar62; 
KKI71963. 
The whole" town is talking about Color 

Tile. (in The Denver post, Aug. 5, 

1962, P.29A) © 5Aug62; KK171413. 
Wife-saving tile. (In The Denver 

post, Aug. 26, 1962, P.20A) 
© 26Aug62; KK173493. 
Wow, ceramic wall tile. (in The 
Denver post, Feb. 10, I963, p.5A) 
© 10Feb63; KK172374. 
You can't beat our line, we carry 
every big name. (In The Denver 
post, Sept. 23, 1962, P.22A) 
© 23Sep62; KK171472. 
You've got to hand it to Color Tile. 
(In The Denver post, Nov. 25, 1962, 
P.I8A) © 25Nov62; KK171440. 

COLWELL PRESS, INC. © 

Home decorator calendar and guide, 
1964. © 3Jan63; KKI7166I. 

COMET RICE MILLS, INC. © 

Comet Rice Company cooperative mer- 
chandising agreement. Comet giant 
grain rice. Winter, I962. NM: re- 
vision. © 21Dec62; KK172743. 
Comet Rice Company cooperative mer- 
chandising agreement. Comet Quik 
rice. Spring promotion, 1963- 
NM: revision. © lApr63; KK172744. 
Comet Rice Company cooperative mer- 
chandising agreement. NM: revision. 
© 4Apr63; KK172742. 
Comet rice gives double value. (In 
McCall's, Jan. I963, p.R-2) 
© 15Dec62; KKI72IO7. 
Comet the modern rice. The only en- 
riched and vitafied rice presents 
the Comet rice ten day ten pound 
diet. NM: additions & revisions. 
© 29Jan63; KK171976. 
Comet the modern rice; the only en- 
riched and vitafied rice presents 
the Comet Rice 20 day-20 pound no 
hunger diet. NM: revisions & ad- 
ditions. © 27May63; KK174220. 
Do you want to lose 10 pounds, or more, 
yet never be hungry? (in Rockland 
County journal-news, Apr. 3, 1963, 
p. 15) © 3Apr63; KKI73137. 
Do you want to lose 10 pounds or more 
yet never be hungry? Try the Comet 
rice no hunger diet. Comet giant 
grain rice. (In Rockland county 
Journal-news, Nyack, N. Y. , Apr. 3, 

1963, p. 15) NM: revision & addi- 
tions. © 3Apr63; KK173329. 

Do you want to lose 10 pounds or more 
yet never be hungry? Try the Comet 
rloe.no hunger diet. Comet Qulk 
rice. (In The Indianapolis star, 
Apr. 18, 1963, p. 31) NM: revisions 
& additions. © l8Apr63; KK173528. 
I lost a pound a day using the easy, 
economical Comet rice diet, yet 
never had a hungry moment. (In 
Sunset, Mar. 1963, p. 173) '© 25Peb63; 
KKI72745. 
New, a really new rice, cooks In 3 
minutes. Fine ground Qulk enriched 
rice. (In Daily herald telephone, 
Bloomlngton, Ind . , Mar. 14, I963) 
© l4Mar63; ICK172741. 



1963 



CURRENT REGISTRATIONS 



17 



New Comet longraln, Vltafled fine 
ground Qulk enriched rice. Net wt . 
1 lb. 12 ozs. © 230ct62; KK1727'*6. 

COMMONWEALTH EDISON CO. 

Before It happens to you, get her a 
fume free electric dryer. (In Chi- 
cago dally tribune, Jan. 7, 196?, 
pt.8, p. 3) © Commonwealth Edison 
Co. otherwise k.a. Commonwealth 
Edison - Public Service Co.; 
7Jan63; KKI7083O. 
Buy that new electric range now and 
get the wiring free. (In Chicago 
dally tribune. Mar. 1, 1963, sec. 2, 
p. 14) e Commonwealth Edison Co. 
otherwise k.a. Commonwealth Edison - 
Public Service Co.; lMar63; 
KK172042. 
Buy that new electric range now and 
get the wiring free. (In Chicago 
dally tribune. Mar. 18, 1963, p.6, 
sec. 2) © Commonwealth Edison Co. 
otherwise k.a. Commonwealth Edison- 
Public Service Co.; l8Mar63; 
KKI73438. 
It almost cleans Itself; one of the 
many nice things you'll like about 
a modern electric range Is Its dlrt- 
lessness. [Endorsed by Mrs. William 
Weber] (In Chicago dally tribune, 
Feb. 4, 1963, pt.l, p. 25) © Com- 
monwealth Edison Co. otherwise k.a. 
Commonwealth Edison - Public 
Service Co.; itFeb63; KK171509. 
Midwest's fl;-st con 'do-mln ' 1-um Is all 
electric. (in Chicago dally news. 
Mar, 8, 1963, p. 18) © Commonwealth 
Edison Co. otherwise k.a. Common- 
wealth Edison - Public Service Co ■ 
8Mar63; KK172043. 
The man with the 8-ft. arm. Today's 
lineman is using this and other new 
wrinkles to give you better electri- 
cal service. (In Chicago daily 
tribune, Feb. 5, I963, Pt.l, p. 19) 
© Commonwealth Edison Co. otherwise 
k.a. Commonwealth Edison - Public 
Service Co.; 5Feb63; KKI72236 . 
Now, 42 new homes of living light. 
(In Chicago tribune, June 8, 1963j 
p.l4) © Commonwealth Edison Co. 
otherwise k.a. Commonwealth Edison 
- Public Service Co.; 6Jun63; 
KKI73924. 
This is Just part of a $760,000,000 
program to bring more power to you. 
(In Chicago daily tribune, Jan. 2, 
1963, pt.6, p. 4) © Commonwealth 
Edison Co. otherwise k.a. Common- 
wealth Edison - Public Service Co.; 
2Jan63; KKI7O83I . 

COMMONWEALTH EDISON - PUBLIC SERVICE CO. 
See COMMONWEALTH EDISON CO. 

COMMUNICATIONS ASSOCIATES . © 

Play Gold Bond Lucky Dime . Win one 
thousand free Gold Bond stamps at 
your Colonial Store. © 20Deo62; 
KKI73459. 

CONGOLEUM-NAIRN, INC. © 

How do you measure success? Luxury 
tufted, Loomweve rugs & carpets, 
(in Floor covering weekly) 
© 7Jan63; KKI70827. 

. CONNORS STEEL DIVISION, H. K. PORTER 

CO., INC. See PORTER (H. K. ) CO., INC. 
CONNORS STEEL DIVISION. 

CONSUMER SPECIALTIES CORP. © 

Snap Fire charcoal lighter, with a 
throw away aluminum foil chimney. 
Contains 3 lighters. © 25Peb63; 
KKI72781. 

CONTINENTAL BAKING CO., INC. © 

Buttermilk makes the flavor. Wonder 
enriched bread made with buttermilk 
recaptures the delicate flavor and 
lacy texture of bread from a plan- 
tation oven. (In Democrat, Little 
Rock, Ark., Sept. 6, 1962) Appl . 
author: Ted Bates & Co . , Inc. 
© 6Sep62; KKI72252. 



Can these be America's secret weaponsff 
(In The Review, July /Aug. 1962) 
Appl. author: Ted Bates & Co., Inc. 
© l'.jg6i; KKI72253. 

Delicious new Hostess English muffins, 
fork-split ready for toasting, made 
with all-butter for flavor. (In 
News, Indianapolis, May 23, 1962) 
Appl. author: Ted Bates & Co . , Inc. 
© 23May62; KK172244 . 

Delicious new Wonder English muffins. 
Fork-split ready for toasting, made 
with all-butter for flavor. (In 
Herald Clinton, Iowa, May 23, 1962 ) 
Appl. author: Ted Bates & Co . , Inc. 
© 23May62; KK172255. 

Delicious new Wonder English muffins. 
Fork-split ready for toasting, made 
with all-butter for flavor. (In 
Herald examiner, Los Angeles, 
Feb. 15, 1962) Appl. author: Ted 
Bates & Co., Inc. © 15Feb62; 
KK.I72254. 

Get ready, get set for an avalanche of 
business as Wonder introduces . . . 
Wonder English muffins. (In 
Commercial bulletin, Feb. 23, 1962, 
p. 2 of cover) Appl. author: Ted 
Bates & Co., Inc. © 23Feb62; 
KKI72257. 

Giant takes over the town. New Giant 
Wonder enriched bread, giant in sl^ 
with vitamins, proteins, minerals 
and flavor. (In Record *: Bainbridge 
news, Sidney, N.Y., July 25, 1962) 
Appl. author: Ted Bates j: Co . , Inc. 
© 25Jul62; KKI72258. 

Giant takes over the town. New Giant 
Wonder soft-whirled bread is wonder- 
fully soft-crust and all. (In Union 
sun k Journal, Lockport, N. Y., 
July 26, 1962) Appl. author: Ted 
Bates & Co., Inc. © 26Jul62; 
KKI72259. 
Great bread news; 7 of the world's 
natural grains now blended together. 
(In Herald examiner, Los Angeles, 
Jan. 18, 1962) Appl. author: 
Ted Bates & Co . , Inc. © l8Jan62; 
KKI7226O. 

Have you tried Wonder soft whirled 
bread lately? 8 hours fresher. 
(In News Winona, Minnesota, May 15» 
1962) Appl. author: Ted Bates & Co,, 
Inc. © 15May62; KK172256. 

Have you tried Wonder soft-whirled 
bread lately? Now fresher and bet- 
ter than ever before. (In News 
Kenosha, Wis., Aug. 6, I962) Appl. 
author: Ted Bates & Co . , Inc. 
© 6Aug62; KKI7226I. 

Here's a promise to Waterloo area 
housewives. (In Courier, Waterloo, 
Iowa, May 9, I962) Appl. author: 
Ted Bates & Co . , Inc. © 9May62; 
KKI72262. 

Hold everything, don't m£Lke a sandwich 
without this. Wonder sandwich 
bread. (in The Cedar Rapids 
gazette, Sept. 12, 1962, p.l2C) 
Appl. author: Ted Bates & Co., Inc. 
© 12Sep62; KK17l84l. 

How to lead a soft life with new 
Wonder soft whirled bread. (in 
Southern California grocers Journal, 
July 12, 1962, p. 5) Appl. author: 
Ted Bates & Co., Inc. © 12Jul62; 
KKI7185O. 
El maravllloso lanzador Luis Arroyo 
dice : A ml f amilia le encanta el 
pan Wonder. (in El Diarlo de 
Nueva York, Sept. 27, 1962, p. 31) 
Appl. author: Ted Bates & Co., Inc. 
© 27Sep62; KK171839. 
Mother throw away that bread knife. 
The Wonder crust eats as good as the 
bread Itself. (In Press scimitar, 
Memphis, May 23, I962 ) Appl. author: 
Ted Bates & Co., Inc. © 23May62; 
KK172248. 



Mother, throw away that bread knife, 
the Wonder crust eats as good as 
the bread itself. (In Sioux Palls 
argus-leader, Sept. 19, 1962, p. 8) 
Appl. author: Ted Bates & Co., Inc. 
© 19Sep62; KK171846. 

Nation's most modern bakery opens In 
Denver. New baking process brings 
you Wonder soft-whirled bread . 
(In Post Denver, Apr. 30, 1962, 
p. 27) Appl. author: Ted Bates & 
Co.. Inc. © 30Apr62; KK172263. 

New Holsxim enriched bread made with 
buttermilk. Rich in sweet cream 
buttermilk nutrition. (In News 
press. Fort Myers, Fla., Apr. 26, 
1962) Appl. author: Ted Bates & 
Co., Inc. © 26Apr62; KK172264. 

New pie invention thrills, all South- 
ern California cash registers ring 
as thousands buy Hostess Handl-ples. 
(In Food mart news. So. Calif, ed . , 
Jan. 12, 1962, p. 10) Appl. author: 
Ted Bates & Co . , Inc. © 12Jan62; 
KKI72265. 

New Wondergold bread overnight sales 
smash in New England. (in New Eng- 
land grocery & -market magazine, 
Oct. 1962, p. 22) Appl. author: Ted 
Bates & Co., Inc. © 30Sep62; 
KKI72275. 

Now comes Wondergold for people who 
don't always eat the way they should. 
[Man seated at table eating meat & 
potatoes] (In Journal courier. New 
Haven, June 14, I962) Appl. author: 
Ted Bates « Co . , Inc. © 14Jun62; 
KKI72245. 
Now comes Wondergold for people who 
don't always eat the way they 
should. [Woman hurriedly eating 
& looking at clock] (In Journal 
courier. New Haven, May 3, I962, 
p. 20-21) Appl. author: Ted Bates 
& Co., Inc. © 3May62; KK172246. 

Now for people who don't always eat 
the way they should. Wondergold 
helps balance unbalanced diets. 
(In Blade, Toledo, Dec. 10, I962) 
Appl. author: Ted Bates & Co . , Inc. 
© 10Dec62; KK172266 . 

Now Wonder golden wheat bread comes 
soft whirled; has no holes, looks 
like cake. (in Herald examiner, 
Los Angeles, May 23, 1962, p.C-lO) 
Appl. author: Ted Bates & Co . , Inc. 
© 23May62; KKI72267 . 

One look Is enough to prove the won- 
derful difference in Wonder soft 
whirled bread . (In Constitution, 
Lawton, Okla., Oct. 25, I962, p. 17) 
Appl. author: Ted Bates & Co . , Inc. 
© 250ct62; KKI72268. 

Q: What makes this the greatest sand- 
wich loaf ever baked? A: These 4 
great new features. (In Register & 
messenger, Galnsvllle, Fla., May 23, 
1962) Appl. author: Ted Bates & Co., 
Inc. © 23May62; KKI72269. 

Q: What maJtes this the greatest sand- 
wich loaf ever bailed? A: Unese 4 
great new features. (In Town talk, 
Alexandria, La., Oct. 25, 1962, 
p. 23) Appl. author: Ted Bates & 
Co., Inc. © 250ct62; KKI7227O. 

Q: What makes this the greatest sand- 
wich loaf ever baked? Wonder soft 
whirled. (in Sam Francisco examiner, 
Oct. 10, 1962, p. 31) Appl. author: 
Ted Bates & Co., Inc. © 100ct62; 
KK171842. 

Sensational new baking process makes 
Wonder bread wonderfully soft, 
crust and all. (In The Seattle 
times, Sept. 26, 1962, p. 52-53) 
Appl. author: Ted Bates & Co., Inc. 
© 26Sep62; KK171844. 

Stop, mother don't trim the crust, it 
eats as good as the bread Itself. 
Sensational new baking process makes 
Wonder bread wonderfully soft crust 
and all. (In Press scimitar. 



18 



COMMERCIAL PRINTS AND LABELS 



Jan.-June 



CONTINENTAL BAKING CO., INC. -Con. 

Memphis, May S, I962) Appl . author: 
Ted Bates & Co., Inc. © 9May62; 
KK172247. 

Stop, mother, don't trim Wonder's 
crust. (in Sioux Falls argus- 
leader, Sept. 12, 1962, p. 9) 
Appl. author: Ted Bates & Co., Inc. 
© 12Sep62; KKI71845. 

Stop, mother, don't trim Wonder's 
crust, it eats as good as the 
bread itself. (in The Daily 
messenger. Union City, Tenn. , 
Sept. 5, 1962, p. 11) Appl. author: 
Ted Bates & Co., Inc. © 5Sep62; 
KKI71847. 

Stop, mother, don't trim Wonder's 
crust, it eats as good as the 
bread itself. (In The Daily 
messenger. Union City, Tenn. , 
Sept. 12, 1962, p. 15) Appl. author: 
Ted Bates & Co., Inc. © 12Sep62; 
KK171848. 

The TV campaign that is making bread 
sales history; top stars join Wonder 
winner campaign. [Endorsed by 
Gordie Howe] (in Food merchants 
advocate, Jan. 1962, p. 2) Appl. 
author: Ted Bates & Co., Inc. 
© lJan62; KK171849. 
Talk about shelf space, you'll want to 
give plenty to new Wonder soft 
whirled bread. (in Cleveland food 
dealer. May I962, p. 9) Appl. author: 
Ted Bates & Co . , Inc. © 10May62; 
KKI7227I . 

This Christmas serve warm., home baked 
Wonder brown 'n serve rolls. (in 
Le Sueur news-herald, Dec. 12, 1962, 
p. 10) Appl. author: Ted Bates & 
Co., Inc. © 12Dec62,- KK171840. 

This Christmas serve warm, home -baked 
Wonder brown 'n serve rolls made 
with buttermilk. (In The Washlngtcn 
post, Dec. 13, 1962) Appl. author: 
Ted Bates & Co., Inc. © 13Dec62; 
KKI72272. 
This Thanksgiving serve warm, home- 
baked Wonder brown 'n serve rolls. 
(In Valley dispatch, Warwick, N. Y., 
Nov. 7, 1962) Appl. author: Ted 
Bates & Co., Inc. © 7Nov62j 
KKI7228O. 
This Thanksgiving serve warm, home- 
baked Wonder brown 'n serve rolls 
made with buttermilk. (In The 
Washington post, Nov. 15, 1962) 
Appl. author: Ted Bates & Co., Inc. 
© 15Nov62; KKI72279. 

Thousands of women are saying it's a 
wonderful new kind of bread . More 
than half a million loaves enjoyed 
to date. Wondergold. (in Republican, 
Waterbury, Conn., Oct. I8, I962) 
Appl. author: Ted Bates & Co., Inc. 
© I80ct62; KKI72278. 
To prove the wonderful difference in 
Wonder soft whirled bread, one look 
is enough. (In Independent press 
telegram. Long Beach, Calif., 
July 19, 196?) Appl. author: Ted 
Bates & Co., Inc. © 19Jul62j 
KK172243. 
What gives Wonder Its delicious old- 
fashioned flavor? Buttermilk, 
(in Deseret news telegram. Salt Laike 
City, Oct. 22, 1962) Appl. author: 
Ted Bates & Co . , Inc. © 220ct62; 
KKI72276, 

What is it? It's the most exciting 
new breakfast treat you've ever 
toasted; Hostess English muffins. 
(In News, Indianapolis, Apr. I8, 
1962, p. 35) Appl. author: Ted 
Bates & Co., Inc. © l8Apr62; 
KK172242. 

Wonder soft whirled bread wins race 
to moon. (In Cleveland food dealer, 
June 1962, p. 9) Appl. author: 
Ted Bates & Co. , Inc. © 10Jun62; 
KK17227'* . 



You are invited to visit the fabulous 
new Wonder bakery. See hov; Wonder 
soft whirled bread and Hostess cakes 
are made. (In The Denver post, 
July 20, 1962, p. 32) Appl. author: 
Ted Bates & Co., Inc. © 20Jul62; 
KKI72273. 

CONTINENTAL-EMSCO CO. 

Now with a wide variety of packing 
types Continental -Emsco swivel 
joints can handle all mild to 
highly corrosive chemicals. (Swiv- 
el joints for corrosive chemicals) 
(In Chemical engineering, Oct. I5, 
1962, p. 49) © Continental -Emsco 
Cp . , a division of Youngstown Sheet 
& Tube Co.; 90ct62; KKI7IO6I . 
This is the shot that protects Conti- 
nental sucker rods against premature 
failures; Continental's got it, 
worldwide. (Shot blasted sucker 
rods) (In The Oil and gas Journal, 
Oct. 29, 1962, p. 38-39) © Contl- 
nental-Emsco Co., a division of 
Youngstown Sheet 8e Tube Co.; 
270ct62; KKI70776. 

CONTINENTAL OIL CO. © 

Change to Conoco; sales assistance 
fitted to your needs. (in The Oil 
dally, Feb. 4, 1963, p. 9) 
© 4Peb63; KKI71639. 
How much are breakdowns costing you? 
[Endorsed by Loren Briscoe] 
Conoco. (In Montana farmer stock- 
man, Jan. 1, 1963, p. 52) © lJan63; 
KKI7II67. 
New Conoco all-season super motor oil 
meets every oil change requirement 
of every oar. (In The Oil dally, 
Jan. 21, 1963, p. 13) © 21Jan63; 
KKI7II66. 
Now, one motor oil for every farm 
equipment. Conoco all season 
super motor oil. (in Montana 
farmer stockman, Feb. 1, 1963, 
p. 4 of cover) © lFeb63; KK171640. 
Put your car and your cares in 
Conoco 's hands, (in Look, 
Oct, 11, i960, P.66N) © 110ct60; 
KKI7I258. 

COPPES, INC. © 

Curricula school furniture; basic in- 
stitutional cabinetwork. © l6Feb63; 
KKI72182. 

CORECTO CORP. © 

Corecto, the nursing unit with the 
natural nursing angle. © 30Apr63; 
KK17tl97. 
New baby feeding development, Corecto 
nurser for correcting faulty feeding 
problems. © 30Apr63; KK17tl96. 

CORRELL, MELVIN W. © 

Chuck Wagon dressing for salads. 
Contents: 8 fl. oz. © 22Apr63; 
KKI72953. 

CORRUBIA, PAUL EMIL. © 

There is no place like Bishop's 
Restaurants, Inc.; I913-I963. 
(Tulsa spires) © 19Feb63; KK173208. 

COSMAIR, INC. © 

Keep them in the salon with the ex- 
clusively professional hair products 
of L'Oreal of Paris. (In American 
hairdresser, Aug. 196I, p. 3 of 
cover) © lAug6l; KK17'tl09. 

Now L'Oreal is professional hair 
colouring and permanent waves plus 
a full line of the finest French- 
inspired cosmetics. (In National 
beauty school Journal, Sept. 1961, 
p. 35) © 30Sep6l; KK173382. 

COTY, INC. © 

L'Or the world's most modern, most 
luxurious perfume. (In Vogue, 
Dec. i960, p. 64) Appl. author: 
Batten, Barton, Durstlne k Osborn, 
Inc. © lDec60; KK174129. 



New, L'Almant measured perfume 

measures Just the right amount of 
precious spray. (in Esquire, 
Nov. i960, p. 206) Appl. author: 
Batten Barton Durstlne & Osborn, 
Inc. © lNov60; KK173882. 

COUSIN JACK PASTY, INC. © 

Cousin Jack delicious beef and vege- 
table pasty; quick frozen Just heat 
and enjoy. Net weight 9 oz. 
© 13Dec62; KK171477. 

COVENTRY (SARAH) INC. © 

The priceless look of beauty is 
seldom a matter of price. 
Fine fashion Jewelry. (In Cosmo- 
politan, Feb. 1963, p. 10) Appl. 
author: Rumrill Co., Inc. 
© 25Jan63; KKI71801. 
The priceless look of beauty is seldom 
a matter of price. (In Mademoiselle, 
May 1963, p. 89) Appl. author: 
RiJmrlll Co., Inc. © 29Apr63; 
KK173348 . 

COVER LAWN SEED CO. © 

Cover Lawn Seed Company presents all 
perennial Year After Year, all time 
lawn grass seed. Appl. author: 
Benjamin S. Goldberg. © lFeb63; 
KKI74285. 

COWART, CHESTER R. © 

Auto-Insur-A-Mat vender services. 
© 4Apr63; KKI72698. 

COWLEY (S. L.) & SONS MANUFACTURING 
CO., INC. © 

Rat and mouse poison. Net contents 
6 oz. © 17Dec62; KK171740. 

COX, JAMES P, See BARBUR (A. D. ) CO. 

CRACKER JACK CO. © 

Campflre old-style chewy marshmallows. 
Net weight 12 oz. © 24May63; 
KKI74024. 

CRANDALL, LEE A. © 

Fly flask, the fisherman's friend. 
© 15Apr63; KKI74132. 

CREATIVE DISPLAYS, INC. © 

Helene Curtis Secure floor merchan- 
diser, set-up instruction sheet. 
© 26Apr63; KKI73098. 
How to set up your baby products Jumbo 
display card. (No.ll35-T) 
© 13Jun63; KKI7393O. 
How to set up your display. No.ll24-U. 

© 24May63; KK173462. 
How to set up your Flavor Klst light 
display. NO.1104-T. © 13May63; 
KK173460. 
How to set up your Helene Curtis Deep 
Secret counter display. © 3Apr63; 
KK172717. 
How to set up your Johnson's wax floor 
merchandiser. (1153-TK) © 5Jun63; 
KKI73927. 
How to set up your Johnson ' s wax red 
hot buy floor merchandiser. 
(N0.II52-TK) © 13Jun63; KK173928. 

How to set up your Lentherlc counter 
display. No.ll34-TS. © 10May63; 
KKI73463. 
How to set-up your Mennen floor 

merchandiser; contains one deodor- 
ant contract display no.63-l-DC-FS/K. 
© 19Apr63; KKI73450. 

How to set-up your Mennen shelf ex- 
tender, no.63-MS-EXT. ® 9Apr63; 
KKI7345I. 
How to set-up your pole display. 

© 30Apr63; KK173096. 
How to set-up your Sheaffer's prize 
party display merchandiser. 
© 30Apr63; KKI73097. 
How to set up your Swift's Premium 
luncheon meats canopy. (No.ll48-M) 
® 10Jun63; KK173929. 



1963 



CURRENT REGISTRATIONS 



19 



How to set up your Tuffy Tower floor 
merchandiser. © 8Apr63; KK172718. 

How to set up your Tweed counter 
display. N0.III6-TS. © 17Hay65; 
KK173'*6l. 

New Curtis exterior instant caulk 

counter display set-up Instructions. 
© 22May63; KKI73615. 

New Curtis Instant tile adhesive 

counter display set-up instructions. 
© 22May63; KK173614. 

Tender touch floor merchandiser, set- 
up instruction sheet. © JOAprSj; 
KKI73095. 

CRESSLER PRODUCTS CO. 

The Rins-er-dent pictured here is a 
hollowed mouthpiece; this Is a mouth 
washing machine. © Edward Payson 
Cressler d.b.a. Cressler Products 
Co.; 2Jan65; KKI71829. 

CREST MANUFACTURING CO., INC. © 
Portable repair shop system; over 
2800 scientifically engineered 
plumbing repair parts for that 
one-trip repair. Appl . author: 
Bernard E. Goerler. © 29Aug62; 
KK17'*053. 

CROCKER-ANGLO NATIONAL BANK. © 

Little bundle of Joy, big bundle of 
bills. (In San Francisco chronicle, 
June 4, 1963, p. "to) Appl. author: 
J. Walter Thompson Co. © 4jun63; 
KKI73892. 

CROCKER-ANGLO NATIONAL BANK, SAN 
FRANCISCO. 

Growing families often need extra 
money. Which of these loans from 
the most helpful bank can your 
family use? (In News call bulletin. 
Mar. 4, 1963, p.**) Appl. author: 
J. Walter Thompson Co. © Crocker- 
Anglo National Bank; 4Mar63; 
KK172655. 
How to write a check with no money in 
the bank. (In News -call bulletin. 
May 6, 1963, p. 18) Appl. author: 
J. Walter Thompson Co. © Crocker- 
Anglo National Bank; 6May53; 
KK1733'*5. 
Will your first home take your last 
cent? (In Oakland tribune, Feb. 4, 
1963, p. 19) Appl. author; J. Walter 
Thompson Co. © 4Feb63; KK172839. 

CROSBY (BING) PRODUCTIONS, INC. © 
Ben Casey jigsaw puzzle, over 6OO 

Interlocking pieces. For ages 10 to 
adult. 4319. [By] Milton Bradley 
Co. 
No. 

3. She'll be going home soon. 
© 20Nov62; KK172968. 

4. The ordeal is over. © 20Nov62; 
KKI72967 . 

CROWN ZELLERBACH CORP. © 

Level, but not smooth, smooth, but 
not level . Surf a/gloss roll/blade 
double coated letterpress gloss. 
(In Printing magazine, Sept. I962, 
p. 36-37) © lSep62; KKI70773. 

Sliced carrots stock vignette. 
Glosseal. © 5Dec62; KK171893. 

We were meant for each other. 
© 15Jan63; KK171948. 

CUCAMONGA VINEYARD CO. © 

Cuvee d'or, California sparkling 

burgundy, naturally fermented. Net 
contents 4/5 quart. © 13May63; 
KKI73612. 

CUNNINGHAM, J. LESTER. © 

A check list of cabochon gem 
materials and their lapidary 
features. © 29Mar63; KKI738OO. 

CURTIS (HELENE) INDUSTRIES, INC. © 
Vive la difference. Only Helene 

Curtis Spray Net gives you the sis- 
ter sprays with the important 
difference you need. (In McCall'a> 
Sept. 1961, p. 37) © 20Aug6l; 
KK1T3080. 



CURTIS (HELENE) INDUSTRIES, INC. See 
LENTHERIC. 



D 



DACO PLASTICS. © 

Rax-all by Daco Plastics. Plastic tie 
rider for in hand and redl-tle. 
Appl. author: David Cohen. 
© 15Jan63; KK173519. 

DAIRY CORP. OF AMERICA. © 

Embassy ice cream by DuVal; butter 
pecan. One half gallon liquid. 
Appl. author: Joseph L. Wasacz. 
© 10Dec62; KK171281. 

DAIRYPAK, INC. © 

Butter carton. (Terr. des. IO65) 
© 4Feb63; KK171668. 

Butter carton. (Terr. des. IO66) 

© 4Feb63; KKI71669. 
Wolferman's continental Ice cream; 

all purpose flavor. Half gallon 

liquid. (Terr. des. IO6I) 

© 200ct62; KKI7176O. 

DANIEL (JACK) DISTILLERY. 

Anywhere in Jack Daniel's hollow is 
a good place to get a drink of water. 
Old no. 7. (In U. S. news & world 
report. May 27, 1963, p. 95) Appl. 
author: William Weston. © 27May63; 
KKI73978. 

It takes 125 tow sacks of fine ground, 
hard maple charcoal to fill one of 
Jack Daniel's charcoal mellowing 
vats. Old no. 7. (In Kansas Cltlan, 
Nov. 13, 1962, p. 18) Appl. author: 
William Weston. © jack Daniel's 
Distillery, Lem Motlow, Prop., Inc.; 
lNov62; KKI70947. 

Jack Daniel's barrelmen watch over 
our Tennessee sippin' whiskey from 
the time it goes into the warehouse 
until it comes out. Old no. 7. 
(In The Washington post, Oct. 9, 
1962, P.A2) Appl. author: William 
Weston. © Jack Daniel Distillery, 
Lem Motlow, Prop., Inc.; 90ct62; 
KKI71282. 

Jack Daniel's is charcoal mellowed the 
same way it was nearly a century 
ago. Old no. 7. (In The Phila- 
delphia inquirer. May 16, I963, 
p.4l) Appl. author: William Weston. 
© Jack Daniel Distillery, Lem Mot- 
low, Prop., Inc.; l6May63; KK174310. 

Jack Daniel's old office is a good 
place to get away from the heat of 
making the charcoal that smooths out 
our sippin' whiskey. Old no. 7. 
(In TV guide, Oct. 6-12, I962, 
p.A-ll) Appl. author: William 
Weston. © Jack Daniel Distillery, 
Lem Motlow, Prop., Inc.; 60ct62; 
KK170842. 

Merry Christmas from all of us at 
Jack Daniel's hollow. (In Time, 
Dec. 7, 1962, p. 2 of cover) Appl. 
author: William Weston. © Jack 
Daniel Distillery, Lem Motlow, 
Prop., Inc.; 7Dec62; KKI70767 . 

Merry Christmas from all of us at 
Jack Daniel's hollow. Old no. 7. 
(In Business week, Dec. I5, 1962, 
p. 6) Appl. author: William Weston. 
© Jack Daniel Distillery, Lem 
Motlow, Prop., Inc.; 15Dec62; 
KKI70878. 
Ricks of hard maple are stacked most 
carefully to make the special char- 
coal that smooths out Jack Daniel's 
sippin' whiskey. Old no. 7. (In 
The Phoenix gazette. May 11, 1963, 
p. 14) Appl. author: William Weston. 
© Jack Daniel Distillery, Lem Mot- 
low, Prop., Inc.; llMay63; KK1739'^9. 

Sprucing up Jack Daniel's old office 
is a yearly chore. Old no. 7. (In 
Birmingham post herald. May 13, 
1963, p. 9) Appl. author: William 



Weston. C Jack Daniel Distillery, 
Lem Motlow, Prop., Inc.; 13May63; 
KKI73973. 
Tennessee sippin' whiskey has to go 
through a charcoal mellowing vat 
drop by drop. Old no. 7. (In 
Atlantic, Oct. I962, p.l25) Appl. 
author: William Weston. © Jack 
Daniel Distillery, Lem Motlow, 
Prop., Inc.; 10ct62; KK171279. 
To the friends of Jack Daniel's who 
are thinking about giving our 
Tennessee sippin' whiskey this 
year. Old no. 7. (In Business 
week, Nov. I7, 1962, p.l55) Appl. 
author: William Weston. © Jack 
Daniel Distillery, Lem Motlow, 
Prop., Inc.; 17Nov62; KKI7095I. 

DANLY MACHINE SPECIALTIES, INC. © 

Inside the Danly 0. B. I., an inside 
report on things you might like to 
know about Danly open back inclinable 
presses. Appl. author: James W. 
Dolan. © 15Dec62; KK172661. 

DANT DISTILLERS CO. © 

Meet J. W. Dant's kissln' cousin from 
Scotland; enjoy the luxury of 8 year 
old Scotch without paying extra. 
(In The Post & times-star, Cincl- 
nattl. Jan. 29, 1963, p. 34) Appl. 
author: Otto Kleppner. © 29Jan63j 
KKI71593. 
There's nothing to life but good liv- 
ing. Folks, we're giving a big con- 
sumer dividend in extra age. Now 
J. W. Dant 12 years old at no in- 
crease in price. (In Laramie daily 
boomerang, Nov. 6, I962, p.l7) 
Appl. author: Otto Kleppner. 
© 6Nov62; KKI722OO. 
There's nothing to life but good 
living, enjoy your holidays with 
the J. W. Dant family. (In The 
Miami herald, Dec. 3, 1962, p.6B) 
Appl. author: Otto Kleppner. 
© 3Dec62; KK172774. 
There's nothing to life but good 
living, give the holiday whiskey 
folks prefer; in a decanter & gift 
wrap. (in Bangor dally news, 
Dec. 3, 1962, p. 14) Appl. author: 
Otto Kleppner. © 3Dec62; KKI71538. 

DARROW, WHITNEY, JR. 

Soaky sells on sight. See COLGATE- 
PAmOLIVE CO. 

DART APPLIANCE STORES, INC. 

Instant music in 60 seconds. You can 
play this Magnus electric chord 
organ In minutes. Appl. author: 
Daniel Prevllle. © Dart Appliance 
Stores, Inc. d.b.a. Dart Appliance; 
l6Jan63; KKI71785. 

DARYL PRODUCTS CORP. © 

Pllp; aluminum sliding glass doors. 
(In NAHB Journal of homebuilding, 
Feb. 1962, p. 96) © 2Feb62; KKI7325I. 

DAVIS (H.) TOY CORP. © 

A Davis original. Fried marbles. 

No. 350. © 7Mar63; KKI72623. 
A Davis original. Fried marbles; all 
metal Jewelry. No. 352. © 7Mar63; 
KKI72622. 
A Davis original. Fried marbles for 
boys & girls to make. N0.35I. 
© 7Mar63; KK172621 . 

DAVIS (TRAYTON H. ) & ASSOCIATES, INC. © 

Now, Wolff, Kubly & Hlrsig announces 

another store to serve you, our 

beautifully remodeled Douglass 

China Shop. © 4Sep62; KKI71606. 

DAZOR MANUFACTURING CORP. © 

Maike sure It's a Dazor. Floating-arm 
incandescent lamp. © 27Nov62; 
KKI7O78O. 
New, improved reflector; floating arm 
air cooled incandescent lamps. 
Catalog supplement, effective 
December 1, 1962. © 27Nov62; 
KKI71392. 



20 



COMMERCIAL PRINTS AND LABELS 



Jan.-June 



DECKER, DAROLD. © 

A wonderful pair for your 1964 re- 
tail} Dolly & Sparky and Sailor 
Girl aster. (In Seed trade buyers 
guide 1963, p. 137) © lFeb63; 
KKiri3T2. 

DELAWARE BARREL & DRUM CO., IMC. © 

Now, a 13 1/2 gallon hl-density, rigid, 
polyethylene carboy with handles, 
the Delboy-63. Model 331-23-16. 
© 21May63; KKI73889. 

Now, Delaware Barrel and Drum brings 
you Delcan-63, rigid hi-density 
polethylene drum. © 22Jan63; 
KKI72102. 

DELIGHTPORM FOXJNDATIONS, INC. © 

Dellghtform Invisinet, the bra with 
the shape that never changes. 
Style PI5-6. Appl. author: Cleg- 
horn Folding Carton Co. © 250ot6lj 
KK172748. 

Delightform White Lie, the bra that 
curves you naturally. Style P 701 . 
Appl. author: Cleghorn Folding 
Carton Co. © 250ct6lj KKI72806. 

DELTA & PINE LAND CO. OF MISSISSIPPI. © 
Deltapine smooth leaf registered 
cotton seed. Appl. states prev. 
reg. 1959. NM: revision. © 14Nov62; 
KK172284. 

DELUCIA, JERRY S. © 

Tug-0-Ball. Toy. © 8Feb63 (in no- 
tice: 1962); KKI71514. 

DE LUXE READING CORP. © 

Battlewagon; it's motorized, runs by 

itself. Display. © 5Jun63; 

KKI74088. 
Cuddly Cathy drinks & wets, life-like 

completely unbreaikable . Featuring 

complete 3 piece furniture ensemble. 

NM: additions & revisions. © IPm^O; 

KK17it089. 
Debbie's dream house. All this only 

$9.98. The most beautiful doll 

house in the world. Display. 

© 5Jun63; KK17't090. 
Man in space, operation X 500, the 

most exciting toy ever made . 

© 15Aug60,- KKI7409I. 

New Tickles with completely automatic 
sound system; tickle her she laughs, 
spank her she cries. Display. 
© 5Jun63; KK174087 . 

Playmobile, the most exciting toy 
ever made. For boys & girls from 
3 to 12. © 15Aug6l; KKI74092. 

Tiger Joe; it's motorized, works by 
remote control. Display. © 5Jun63; 
KKI74086 . 

DENISON, RICHARD. © 

Clear-view hair spray mask. © lMay63; 

KKI73785. 
Decorative designs. © lMay63; 
KKI73613. 

DENNIS (W. J. ) & CO. © 

No. 700 wrap-around door bottom; extru- 
ded aluminum & vinyl weatherstrip. 
Appl. author: Krelcher & Meloan, 
Inc. © 17May63; KK174221 . 

DENNIS & HUPPERT, INC. © 

J. Boissiere chambraise vermouth, 
flavored with wild strawberries. 
Contents 4/5 quart. © 17Sep62; 
KKI71995. 

DENTAL CORP. OF AMERICA. © 

Indirect banding service, prescription 

form. © 19Nov62; KK170713. 
Price list and prescription form, 
orthodontic appliances. © 21Nov62; 
KKI70712. 
DENTUR-EZE, INC. © 

Now, a tablet that cleans dentures. 
(In Reader's digest, Mar. I963, 
P.I68A) Appl. author: Baker & 
Stlmpson Advertising. © 21Peb63; 
KK172585. 



DERUSSO -RICHARDS, INC. © 

This car Is New-Ized; new tires, new 
battery ... new plugs & points. 
Appl. author: Noel Johnson. 
© 28Mar63; KK173760. 



DESILU PRODUCTIONS, INC. © 

By the numbers game. For ages 10 to 
adult. 4303. [By] Milton Bradley 
Co. © 10ct62; KKI72973. 



DETROIT BANK & TRUST CO. © 

There's an easier way to do business 
abroad. (in D.A.C. news, Oct. 
1961, p. 89) © 50ct6l; KKI73805. 



DETROIT STEEL CORP. © 

Case history from Milton General Tool 
& Manufacturing Corp.; DSC Accutronic 
strip service. (in Midwest pur- 
chasing agent, Feb. 1963, p.3) 
Appl. author: Simons-Michelson Co. 
© 15Feb63; KK172202 . 

Could strip performance like this 
benefit you? Veeder-Root. (in 
New England purchaser, Jan. I963, 
p. 19) Appl. author: Simons- 
Michelson Co. © 5Jan63; KK171360. 

DSC Job-fitted, performance -proved 
wire can help cut manufacturing 
costs. (in Detroit purchasor. 
Mar. 1963, p.7't) Appl. author: 
Simons-Michelson Co. © 10Mar63; 
KKI722OI . 

DSC LPR Coiltoter packs... a space-sav- 
ing answer to inventory problems, 
(in Detroit purchasor, Apr. 1965, 
p. 5) Appl. author: Siraons-Mlchel- 
son Co. © 10Apr63; KK173291. 

DSC LPR Coiltoter packs helps Sides 
Manufacturing Co. save time. 
[Endorsed by John Worthing] (in 
Michigan manufacturer and financial 
record. May 1963, p. 17) Appl. au- 
thor: Simons-Michelson Co. 
© lMay63; KK174072. 

How DSC Accutronic strip service helps 
control your Inventory management 
and unit manufacturing costs. 
(In New England purchaser, Feb. 196S 
p. 21) Appl. author: Simons-Michel- 
son Co. © 5Feb63; KK172204 . 

How DSC Accutronic strip service helps 
you control Inventory and unit manu- 
facturing costs. (in Midwest pur- 
chasing agency, Apr. 1963» P.2 of 
cover) Appl. author: Simons-Michel- 
son Co. © 15Apr63j KKI73292. 

How DSC LPR Ooiltoter packs improve 
vour return on investment in Brite 
wire fabricating machinery. (in 
Detroit purchasor, Feb. 1963> p.9) 
Appl. author: Simons-Michelson Co. 
© 10Feb63; KKI72203. 

How stampers and roll formers value- 
test DSC Accutronic strip. (in 
New England purchaser, Apr. 1963, 
p. 23) Appl. author: Simons-Michel- 
son Co. © 5Apr63; KK 173290. 

In brite wire fabricating, DSC LPR 
Coiltoter packs Improve your manu- 
facturing profits. (In The South- 
western purchaser, Jan. I963, 
p.3) Appl. author: Simons-Michelson 
Co. © 20Jan63j KKI71361. 

Prestige is no accident. Material 
furnished in this case history: 
DSC Accutronic strip. (In Detroit 
purchasor, May 1963, p. 51) Appl. 
author: Simons-Michelson Co. 
© 10May63; KK17't071. 

DIAPULSE CORP. OF AMERICA. © 

Diapulse model no.D-101 specifications. 
© 6Mar63 (in notice: 1952); 
KKI73143. 



DICK (A. B. ) CO. © 

Quick set fold chart for standard 
folds. © lFeb63 (in notice: 1962); 
KKI74047. 

DICKEL (GEORGE A.) DISTILLING CO. © 
Mellow as moonlight. Cascade Kentucky 
bourbon. (in The Washington post. 
Mar. 22, I963, p.Al4) Appl. author: 
McCann-Erlckson, Inc. © 22Mar63; 
KKI73289. 



DICKSTEIN, GEORGE. © 

Bobbing head statuettes. 
KKI70733. 



4Dec6l; 



DISNEY (WALT) PRODUCTIONS. © 
Annette coloring box. No. 4799. 
256 pages to color, crayons in- 
cluded. © 9May62; KKI72092. 
Tiddly Winks, with felt pads and winks. 
No. 4629. © lMar63; KKI72IO5. 

DIXIE CUP DIVISION, AMERICAN CAN CO. 
See AMERICAN CAN CO. DIXIE CUP 
DIVISION, 

DOLCIN CORP. © 

Arthritis pains? Now try world 
famous Dolcin free. (in The 
Record, Hackensack, N. J., Feb. 18, 
1963, p. 38) Appl. author: Victor 
van der Linde Co., Inc. © l8Peb63; 
KK173912. 

DOLE CORP. © 

Creamed cottage cheese with fruit 
salad. Pineapple-orange design. 
1 pint liq. © 20Feb63; KKI71819. 
Creamed cottage cheese with fruit 
salad. Pineapple, peach & pear 
design. 1 pint liq. © 20Feb63; 
KKI71820. 

Fruit freeze, lime flavor. Net con- 
tents 3 qts. 2 fl. ozs. © 31Dec62; 
KKI71615. 

DONALD, BRUCE & CO. 

How to measure your ring size. Appl. 
author: Howard D. Solomon. 
© Donald, Bruce & Co., dlv. of 
Medicated Products Co.; 20Feb60; 
KKI73136. 

DOW CHEMICAL CO. © 

Dow launches revolutionary new 

food wrap with multi-million dollar 
advertising campaign. Handi-Wrap. 
(In Chain store age, Aug. I96O, 
p. 140-141) © lAug60; KKI71381. 
Here's clear new Handl-Wrap, the first 
truly Improved economy sandwich 
wrap. (in Woman's day, Nov. i960, 
p. 30-31) © lNov60; KKI71383. 
New, Handl-Wrap keeps sandwiches far 
fresher, far longer; lunches stay 
delicious. (In Life, Oct. 31, 
i960) © 310ct60; KKI7I382. 

100 ft. roll wraps 100 sandwiches yet 
sells at wax paper prices. Handl- 
Wrap. (in Woman's Day, Dec. I96O, 
p.9) © lDec60; KK172726. 

The tidal wave is on the way, the 
multi-million dollar ad campaign 
introducing new Handi-Wrap starts 
October 1st. (In Post exchange 
and commissary, Sept. I960, p.113) 
© lSep60; KKI71581. 

When does an onion have no smell? 
Saran Wrap. (In Good housekeeping, 
Apr. 1963, p. 180) © lMar63; 
KKI73205. 

Will the lady who is still wrapping 
sandwiches in wax paper please take 
this coupon to the store. You'll 
save the freshness with clear new 
Handl-Wrap and save 7fi to boot. 
(In Woman's day, Feb. 1963, p. 115) 
© I8jan63; KK171546. 

Wrap up more sales with clear new 
Handl-Wrap, America's most popular 
plastic sandwich wrap. (In Mllltarj' 
market & government buying, Feb. 
1963. p. 2 of cover) © lFeb63; 
KK173204. 



1963 



CURRENT REGISTRATIONS 



21 



DRACKETT CO. © 

Dust catcher; new Enduat makes a dust 
magnet out of your dust mop or 
cloth. (in Parade, Long Island 
Sunday press, Nov. 4, 1962, p. 5) 
Appl . author: Young &: Rublcam, Inc. 
© 4Nov62; KK172457. 
New Twinkle cream for silver keeps 
your hands and your silver In the 
pink. (In This week. New York 
herald tribune, Nov. 4, 1962, p. 13) 
Appl. author: Young Sc Rubicam, Inc. 
© 4Nov62; KK1T2514. 
Only new disinfectant Vanish kills 
100^ of the germs in your toilet 
bowl in 15 seconds. (In The 
Reader's digest, Nov. 1962, p.2l4) 
Appl. author: Young Sc Rublcam, Inc. 
© 210ot62; KKI72455. 

DRACKETT PRODUCTS CO. © 

Inside or outside, Windex gets glass 
so clean it seems to disappear, 
(windex Aerosol label) Contents 
15 av. oz. © lMay63; KK173592. 

DRAKE (GEORGE E, ) BAKING CO. © 

Pane Italiano. Net wt. 16 ozs. or 
more. Appl. author: Jay Reich 
Advertising Agency. © 7Feb63; 
iaci7l627. 
Vienna bread. Net wt. 16 oz. or 
more. Appl. author: Jay Reich 
Advertising Agency. © 3Jun63j 
KKI74055. 

DREWRYS LIMITED U. S. A., INC. © 
A barrel of flavor In every glass. 
(In Muscatine Journal, Feb. 14, 
1963, p. 6) Appl. author: Harvey 
Rubin. © l4Feb63; KKI71970. 

DREYFUS, ASHBY & CO. © 

The Scotch they prefer in Scotland, 
Long John. Illus. signed: Alex 
Ross. (In The New Yorker, Nov. 10, 
1962, p. 4 of cover) Appl. author: 
Mogul, Williams & Saylor, Inc. 
© 10Nov62j KKI7III7. 

DRUGTAX, INC. © 

Operations manual; DrugTax, a service 
to taxpayers. Appl. author; Eugene 
Saunders. NM: additions & revi- 
sions. © 1506062; KKI73883. 

DU BARRY. © 

Loveliness, yours for the listening. 
Now Du Barry has your personalized 
beauty plan on LP record. (In 
Seventeen, Oct. I96I, p. 171) 
© 10ot6l; KKI73497. 

DUISBERG, FRED. C. 

Shells tell; little fish cut from 
Cowrie shells to bring good luck 
to you. © 24jun63; KKI74315. 

DUNCAN COFFEE CO. © 

How to enjoy first cup flavor in 
every cup. Admiration coffee. 
[Woman holding cup, & percolator] 
(In The Houston post, Apr. 9, 1963, 
section 2, p. 4) Appl. author: Clay 
Stephenson Associates, Inc. 
© 9Apr63; KKI72955. 
New from Admiration coffee, easy to 
open no key can. (In The Houston 
post, Feb. 5, 1963, section 2, p.5) 
Appl. author: Clay Stephenson Asso- 
ciates, Inc. © 5Feb63; KK17l'+'f7 . 

DUNCAN PRODUCTS, INC. © 

Cleaned by our new Zero blast-n-peen 
process. Microscopic glass beads 
dry blasted from a gun. Appl. 
author: Lloyd P. Duncan. © 15Jan63 
KKI72171. 
Cleaned to look like new by our new 
Zero B:ast-N-Peen process. 
Appl. author: Lloyd P. Duncan. 
© 25Jan63; KK171751. 



Hi, I'm new in your Industry. Zero 
Blast-N-Peen. Appl. author: 
Lloyd P. Duncan. © 25Jan63; 
KK171642. 
Zero Blast-N-Peen. Appl. author: 
Lloyd P. Duncan. © 26Apr63; 
KKI73895. 

DUNN AND MCCARTHY. © 

Goes with everything, everywhere. 
Enna Jetticks. (In McCall's, 
Apr. 1965, p. 203) Appl. author: 
Rockmore Co. Advertising, Inc. 
© 19Mar63; KK175216. 

DUNN & MCCARTHY, INC. © 

Why settle for one woman, when you 
can please three with Enna Jetticks 
3 new style groups? (In Footwear 
news, May 2, I963, p. 17) Appl. 
author: Rockmore Co., Advertising, 
Inc. © 2May63; KK174023. 

DUOFOLD, INC. © 

2-layer Insulated underwear insulates 
like a storm window, warms like the 
summer sun. (In Saturday evening 
post, Nov. 19, i960, p. 65) Appl. 
author: Mogul Williams & Saylor, 
Inc. © 19Nov60; KKI72805 . 

DUPONT DE NEMOURS (E. I.) & CO., INC. © 
Changes are coming in auto finishes. 
Your body work is Judged by its 
finish, be sure, use DuPont's team 
of products . ( In Autobody and the 
reconditioned car. Mar. 1963, p.36) 
Appl. author: N. W. Ayer & Son, Inc. 
© 15Mar63; KK173131. 
What will the cars of tomorrow look 
like? (In Autobody and the re- 
conditioned car, Jan. 1963, p. 28) 
Appl. author: N. W. Ayer & Son, 
Inc. © 15Jan63j KKlYl'tOS. 
Wouldn't you love to work on this car? 
Refinishing materials. (In Autobody 
and reconditioned car. May I963, 
p. 32) Appl. author: N. W. Ayer & 
Son, Inc. © 15May63; KKI73625. 

DURKEE FAMOUS FOODS. 

Coconut; flaked, twin-pak. Net weight 
7 ounces. © Glidden Co. d.b.a. 
Durkee Famous Foods; lAug62; 
KKI72524. 

Coconut; grated, sweetened. Net 

weight 5 ounces. © Glidden Co. 

d.b.a. Durkee Famous Foods; 

lAug62; KKI72527. 
Coconut; shredded, sweetened. Net 

weight 4 ounces. © Glidden Co. 

d.b.a. Durkee Famous Foods; lAug62; 

KKI72526. 
Coconut, sweetened; flaked, moist. 

Net wt- 3 1/2 oz. © Glidden Co. 

d.b.a. Durkee Famous Foods; 

lAug62; KKI72525. 

DURO-LITE LAMPS, INC, © 

Flamescent by Duro-llte. The light 
bulb with gas flame charm. 
Appl. author: Douglas Hill. 
© 30Jan63; KKI73327. 

DURO-TEST CORP. © 

America's toughest lamps. (In Modern 
plant operation & maintenance. 
May i960, p.l) Appl. author: 
Michael M. Rudner. © l8May60; 
KKI73863. 
The arc stream In Power-twlst. 
Appl. author: Michael M. Rudner. 
© 20Feb63; KK173325. 
A big, beautiful bouncing, bubbling, 
bang-up birthday wish from Duro-Test 
Appl. author: Michael M. Rudner. 
© 2Jan63; KKI73862. 
Brightest bulb you can use without 
ballast. Fluomeric 1750 watts. 
(In Modern plant operation & main- 
tenance, Feb. I959I Appl. author: 
Michael M. Rudner. © l4Feb59; 
KKI73856 . 



Brightest spot In traffic, V-Beam 
signal lamps. (In Municipal signal 
engineer, Jan. -Feb. I961, p. 46) 
Appl. author: Michael M. Rudner. 
© 17Jan6l; KK173857. 
The cathodes in Power-twlst. Appl. 
author: Michael M. Rudner. 
© 27Mar63; KK173321. 
The gas within the tube, in Power- 
twlat. Appl. author: Michael M. 
Rudner. © l3Mar63; KKI73322. 
How a fluorescent lamp works in 

Power-twist. Appl. author: Michael 
M. Rudner. © 13Feb63; KKI73326. 

Industry's new light source. Fluo- 
meric electric lamp. (In Modern 
plant operation & malntenamce, 
May-June 1959. p.3 of cover) Appl. 
author: Michael M. Rudner. 
© 27May59; KK173859. 
Introducing, the new delux rapid 

start fluorescent bulbs, the bright- 
est, longest-lived rapid start bulbs 
ever made. Appl. author: Michael 
M. Rudner. © l6Jan63; KKI73318. 
National championship $41,050.00,* 
early returns. Appl. author: 
Michael M. Rudner. © 10Apr63; 
KKI73315. 
1962 football classic, $21,250.00. 
Appl. author: Michael M. Rudner. 
© 170ct62; KKI7II20. 
1962 national championship, 

$40,050.00. Appl. author: Michael 
M. Rudner. © llApr62; KK171119. 
1962 World Series, $6,000.00 players' 
share. (In Official program, 
Sept. 24-Oct. 20) Appl. author: 
Michael M. Rudner. © 19Sep62; 
KKI7II2I. 
Now for the first time a safety glass 
armorized light bulb for industry. 
Armorized Hercules. (In Modern 
plant operation & maintenance, 
Dec. 1962) Appl. author: Michael 
M. Rudner. © 12Dec62; KKI7386O. 
1000 % longer life and double your 
light. Fluomeric light bulbs. (in 
Modern plant operation & maintenance, 
Aug. -Sept. i960, p. 4 of cover) 
Appl. author: Michael M. Rudner. 
© 23Aug60; KKI73858. 
The phosphor coating in Power-twlst. 
Appl. author: Michael M. Rudner. 
© 6Mar63; KK173323. 
The shape of the glass in Power- 
twlst. Appl. author: Michael M. 
Rudner. © 27Feb63; KK173324, 
There is a difference in cool white 
f luorescents. Appl. author: Michael 
M. Rudner. © 6Mar63; KKI73319. 
This traffic bulb beams brighter in 
60 watts than others of 69 viatts. 
Super V-Beam. (in Municipal signal 
engineer, Jan . -Feb . I962, p. 40) 
Appl. author: Michael M. Rudner. 
© 23Jan63 (in notice: 1962); 
KKI73861 . 
The toughest light bulb ever built 
is this armorized extra duty. 
Appl. author: Michael M. Rudner. 
© 27Mar63; KK173317. 
We're going av;a-ay out to wish you 
a merry Christmas and a bright 
new year. (Christmas card) Appl. 
author: Michael M. Ftudner. 
© 7Nov62; KKI7II22. 

When lives depend on lights. Appl. 
author: Michael M. Rudner. 
© 20Mar63; KKI73320. 

With Fluomeric, your present street 
lighting fixtures achieve new 
brilliance. White way lighting. 
Appl. author: Michael M. Rudner. 
© 9Jan63; KK173316. 

DUST-VAC CO. © 

Dust-Queen disposable cleaner bags. 
Appl. author: Fred D. Weinsteln. 
© 220ct62; KKI7O715. 



22 



COMMERCIAL PRINTS AND LABELS 



Jan.-June 



ETDC. See EARLY TIMES DISTILLERY CO. 

E-Z LETTER STENCIL CO. © 

Traditional border design stencils. 
Set no. 300. © 4May62j KKI70917. 

Traditional early American stencil 

designs. Set no. 240. © 4May62: 

KKI70919. 
Traditional fruit & floral stencil 

designs. Set no. 260. © 4May62; 

KKI70918. 
Traditional hex sign stencils. 

Set no. 280. © 4May62; KKI7092O. 
Traditional Pennsylvania Dutch 

stencil designs. Set no. 220. 

© 4May62; KKI7O92I . 

EAGLE SHIRTMAKERS. © 

Announcing the 1963-1964 Afflerbach 
Fellowships. (In The New Yorker, 
Oct. 27, 1962, p. 109) Appl. author: 
Welner & Gossage, Inc. © 250ct62 
(in notice: 1963); KKI72852. 

Eagle Shirtmakers proudly announces 
a Dacron/cotton oxford that will 
not pill. (In The New Yorker, 
Aug. 11, 1962, p. 45) Appl. author: 
Weiner & Gossage, Inc. © 9Aug62; 
KKI7282O. 

EARLY TIMES DISTILLERY CO, © 

Done with sarsparllla, cried Jose 
Gasparilla; Early Times old style 
Kentucky whiskey. (in Tampa tribune, 
Feb, 12, 1965, p,12H) Appl. author: 
Erwln Wasey Ruthrauff & Ryan, Inc, 
© 12Feb63; KKI72029. 
Enjoy true old-style Kentucky bour- 
bon. (In San Francisco chronicle, 
Sept. 14, 1962, p. 54) Appl. 
author: Erwin, Wasey, Ruthrauff 
& Ryan, Inc. © l4Sep62; KKI70882. 
A gallery of Sugar Bowl fans, 
(in New Orleans times-picayune, 
Dec. 31, 1962, section 3, p.l) 
Appl, author: Erwin Wasey Ruthrauff 
& Ryan, Inc. © 31Dec62,- KK17l404. 
Give Early Times gift wrapped, (In 
The Houston post, Nov, 23, I962, 
section 3, p. 4) Appl. author: 
Erwin Wasey Ruthrauff & Ryan, Inc, 
© 23Nov62; KKI71405. 
Great new gift wrap, same great 

bourbon. (In The Beverage record, 
Nov, 1962, p. 10) Appl. author: 
Erwin Wasey Ruthrauff & Ryan, Inc, 
© lNov62; KK171406, 
Laugh clown laugh, you'll never shed 
a tear, for this Is New Orleans and 
Mardi Gras is here, (In New Orleans 
States-item, Feb, 22, 1963, p,29) 
Appl, author: Erwin Wasey Ruthrauff 
& Ryan, Inc. © 22Peb63; KK172028, 
My man's whisky. (In Los Angeles 
herald examiner, Oct. 5, I962, 
p.C-3) Appl. author: Erwin, Wasey, 
Ruthrauff & Ryan, Inc. © 50ct62; 
KKI70883. 
The old-fashioned way to give is 

still the best. (In El Paso herald 
post, Nov. 1, 1962, Section E, p. 2) 
Appl. author: Erwin, Wasey, Ruth- 
rauff & Ryan, Inc. © lNov62; 
KKI70885. 
Ihe old-fashioned way to give is still 
the best. (in Gazette telegraph, 
Colorado Springs, Nov. 1, I962, 
p,32) Appl, author: Erwln, Wasey, 
Ruthrauff & Ryan, Inc. © lNov62; 
KKI70886, 
The old-fashioned way to give la still 
the best. (In Sports illustrated, 
Nov, 5, 1962, p. 84) Appl. author: 
Erwin, Wasey, Ruthrauff & Ryan, 
Inc. © lNov62; KKI70887. 
The old-fashioned way to give is 

still the best. (In The Charleston 
gazette, Nov. 28, 1962, p. 9) Appl. 
author: Erwin, Wasey, Ruthrauff & 
Ryan, Inc. ® 28Nov62; KKI70888 . 



The old-fashioned way to give is still 
the best. (In The Colximbla record, 
Nov. 28, 1962, P.12-A) Appl. 
author: Erwin, Wasey, Ruthrauff & 
Ryan, Inc. © 28Nov62; KKI70889, 

We've sealed the golden taste of 
Early Times with a golden Jigger 
cap. (In Forward times, Houston, 
Tex., Oct. 20, 1962, p. 3) Appl. 
author: Erwln, Wasey, Ruthrauff & 
Ryan, Inc. © 200ct62; KK170884. 
When flavor counts more than price, 
enjoy true old style Kentucky 
bourbon. (In Louisiana courier 
Journal, Jan, 2, 1963, section 2, 
p. 5) Appl. author: Erwin Wasey 
Ruthrauff & Ryan, Inc, © 3Jan635 
KKI71403. 
When flavor counts more than price, 
enjoy true old-style Kentucky 
bourbon. (in The Milwaukee Journal, 
Sept. 4, 1962, p. 3) Appl. author: 
Erwin Wasey Ruthrauff & Ryan, Inc. 
© 4Sep62; KK172030, 
When flavor counts more than price 
enjoy true old-style Kentucky 
bourbon. (In U. S. news & world 
report, Sept. 3, 1962, p. 2 of 
cover) Appl. author: Erwin, Wasey, 
Ruthrauff & Ryan, Inc. © 27Aug62; 
KKI7088I. 
When flavor counts more than price, 
enjoy true old style Kentucky 
bourbon. (in U. S. news & world 
report, Jan. 21, 1963, p,2 of cover) 
Appl, author: Erwin Wasey Ruthrauff 
& Ryan, Inc. © 21Jan63j KK171402. 

ECHO SPRING DISTILLERY. © 

Holidays call for Echo Spring again, 
again and again. (In The State 
Journal, Lansing-East Lansing, Mich., 
Dec. 4, 1962, p.C-1) Appl. author: 
McCann-Erlckson, Inc. © 4Dec62; 
KKI73203. 

EDROY PRODUCTS CO. © 

How to see better with your Magni- 
Focuser with the unbreakable head- 
band. Appl. author: Edward J. 
Herbert. © 2Jan63; KK171042. 
Look, something new has been added; 
look, the new Magnl-Focuser. 
© Edward J. Herbert d.b.a. Edroy 
Products Co.; 8Mar63; KK174150. 

EDUCATIONAL DANCE RECORDINGS, INC. © 
Cha-cha-cha, 5 easy dance lessons, 

beginners. S. D. 7. Record sleeve. 

© 15Nov6l; KK170926. 
Fox trot, 5 easy dance lessons, 

beginners. S. D. 1. Record sleeve. 

NM: revisions & additions. 

© 15N0V6I; KKI70927. 

EDUCATIONAL DANCE RECORDINGS OF AMERICA 
INC. © 

Polka, music by the Swing Sextet; 
5 easy dance lessons. SD 10. 
Record Jacket. © 28Dec62; KK171478. 

EDUCATIONAL RECORDINGS OF AMERICA, 

INC. © 

Rhythms for physical fitness; 78 
primary grades. P. E. 1. Record 
Jacket. © 150ct62; KKI71027. 

Rhythms for physical fitness; 27 Jun- 
ior-senior high grades. P. E. 3. 
Record Jacket. © 150ct62; 
KKI71026. 



EGIZIO, JOHN L. 
CO. 



See A -TREAT BOTTLING 



EGIZIO, JOSEPH C. See A-TREAT BOTTLING 
CO. 

ELCO TOOL & SCREW CORP. © 

Elco aids for home and office. 

Appl. author: Charles R, Williams, 
© 27Mar63; KK173781. 
Elco aids for home and office. 

Appl. author: Charles R. Williains. 

1963, Issue no. 

1, © l8Jan63; KKI70970. 



Elco aids for home and office, 
1963; issue no. 
2. © 26Feb63; KK172079. 

ELDRED, READ W. 

Gentlemen, it's always vacation time. 

See PARAGON ELECTRIC CO., INC. 
Gentlemen, vacation time is fun time. 

See PARAGON ELECTRIC CO., INC. 

ELECTROLUX CORP. © 

Are you curious? So are Electrolux 
research engineers. Filter bags. 
© lApr63; KKI72851. 
Ask to see the new Electrolux power 
nozzle. Use only genuine Electrolux 
filter bags. © lApr63; KKI72918. 
Don't keep It a secret, tell your 
friends about Electrolux cleaners. 
© lApr63; KKI72920. 
Electrolxix automatic self-sealing 
filter bags. Better suction, more 
dirt, faster cleaning. © l8Apr63; 
KKI72852. 
Electrolux floor magic before your 

very eyes. © lApr63; KK172846. 
Electrolux year-round moth protection. 

© lApr63; KK172842. 
The filter bag that seals Itself 

automatically. © lApr63; KKI72919. 
First in sales and here's the reason, 
whatever the cleaning Job Electro- 
lux does it better. © lApr63; 
KK172844. 
For the best, the complete Electrolux 
home maintenance service makes home 
care easy, © 20ct62; KKI7209O. 

Handy Electrolux attachments do many 
Jobs. © lApr63; KK172847 . 

It's a snap to keep house with Elec- 
trolux home-tested products. 
© lApr63; KKI72843. 

It's shine up time, use Electrolux 
products. © lApr63; KK172841 . 

Let the air-power of your Electrolux 
cleaner shainpoo your rugs and car- 
pets. © lApr63; KK172850. 

No leaks, no bother, no spills. 
America's most sanitary dirt dis- 
posal. © lApr63; KKI72845. 

Nuvo shampoo. A tidy package for all 
round cleaning. © lApr63; KK172848. 

See no dirt, touch no dirt, breathe 
no dirt. © lApr63; KK172840. 

Use only genuine Electrolux filter 
bags in your Electrolux cleaner. 
© lApr63; KKI72849. 

ELECTRONIC TREASURE CHEST ENTERPRISES, 
INC. © 

You may win a valuable free prize if 
this lucky key card opens the 
electronic treasure chest. Appl, 
author: Edward V. Malela. 
© lDec62; KK170770. 

ELECTRO -OPTICAL INSTRUMENTS, INC. 
Kerr cell Electro-Optical shutters. 

See MOLSBERRY LITHO. 
Turbine driven mirrors, models 

RMR 6/8 and RMR 6/10. See 

MOLSBERRY LITHO. 
Ultra high speed Kerr cell cameras, 

model KSC-51/A and KSC-51/B, See 

MOLSBERRY LITHO. 

ELEGANT FASHIONS, INC. © 

Premium quality IOO5K cashmere . 
© 6Mar63; KKI72813. 

ELKAY MANUFACTURING CO. © 

Cuisine Console by Elkay. Works of 
art that work for you. Stainless 
steel sinks. (In House beautiful. 
Mar. 1963, p.lSl) ® 21Feb63; 
KKI7352I. 

Good news from Elkay, Time saving 
snap-fast feature now on low-coat 
celebrity line. Stainless steel 
sinks. (In Domestic engineering. 
Mar. 1963, p. 5) ® 7Mar63; KK173520. 



1963 



CURRENT REGISTRATIONS 



23 



Good news from Elkay . (Vol.1, Issue 1, 
Mar, 1963) © 3Mar65; KK173522. 

She wants both design and quality. 
She wants Elkay. (in Domestic 
engineering, Jan. 1963, P. 5) 
© 7Jan63; KK173'tt9. 
You spend 70% of your kitchen time at 
the sink, so why not choose the one 
that works for you. Cuisine Console, 
(in House beautiful-houses & plans, 
Jan. 24, 1963, p.t8) © 24jan63; 
KK173448. 

EMBASSY HANDPRINTS, INC. © 

Apollo and Daphne. A dramatic pair of 
figures, Ideal together as a decora- 
tive focal point or used separately 
In broken areas. AD801. © lSep62; 
KKI71703. 

Bocage. A gracefully & delicate bough 
In flawless taste with any decor. 
BG803. © lSep62; KKI71702. 

Cheval. A dramatic contemporary sub- 
ject, executed In rich textures for 
interest & warmth. VL801. © lSep62; 
KKI7170I. 

Le Pavilion. A highly decorative & 
beautifully drawn mural, Le Pavilion 
has depth and perspective for the 
most beautlgul room. LP802. 
© lSep62; KKI717OO. 

Sugar n' spice. SS805. © lSep62; 

KK17219t. 
Topiaries, three sparkling panels 

with exciting decorative versatility. 

© lSep62; KKI72193. 

EMERY ADVERTISING CORP. © 

Green Spring, the dairy store at your 
door; 10 lucky people will win use- 
ful and glamorous Salton party 
servers. © l8Feb63; KK172225. 

EMPIRE VARNISH CO. © 

The key to your wood protection, 
Woodlox clear wood treatment. 
1 gallon U. S. measure. © 22Mar63; 
KK172747. 

EQUITABLE LIFE ASSURANCE SOCIETY OP THE 

UNITED STATES. © 

The death of a key man can be the 
ruin of a going business. (In 
U. S. news & world report, Apr. 8, 
1963, p. 15) Appl. author: Foote, 
Cone & Belding. © lApr63; 
KKI72694. 

Have your employees had anything nice 
to say about you lately? (In 
Nation's business, Feb. 1963, p. 25) 
Appl. author: Foote, Cone & Belding. 
© lFeb63; KKI71671. 

How to profit in Galnsvllle. [Endor- 
sed by Lee Montague] (In Farm 
Journal, Dec. 1962, p.50) Appl. 
author: Foote, Cone & Belding. 
© 13Nov62; KKI71216, 

How to raise employee morale with 
tax deferred dollars. [Flagpole 
scene] (In U. S. news & world re- 
port, Feb. 4, 1963, p. 73) Appl. 
author: Foote, Cone & Belding. 
© 28Jan63j KK171364. 

In 1962, Equitable paid out over one 
billion dollars In living Insurance 
benefits. (In The Insurance field, 
Apr. 12, 1963, p. 41) Appl. author: 
Foote, Cone & Belding. © 10Apr63; 
KKI72924. 

I've good reason to be proud of my 
son. [Endorsed by Hugh K. Gllmour] 
(in Life Insurance selling, June 
1963, p. 35) Appl. author: Foote, 
Cone & Belding. © lJun63; KKI74057. 
I've got some giant footsteps to 

follow. [Endorsed by Robert O'Leary, 
Sr. ] (In the Weekly underwriter, 
Feb. 9, 1963, p. 27) Appl. author: 
Foote, Cone & Belding. © 9Feb63; 
KKI7167O. 



The laws of Kansas favor the farmer. 
(In Farm Journal, Hay 1963, p. 101) 
AppL author: Foote, Cone & Belding. 
© 13Apr63; KK173811. 

Look ahead; how Equitable 's stork 
option protects your family. 
[Father bending over bassinet] 
(In Life, Mar. 1, 1963, p.6l) Appl. 
author: Foote, Cone & Belding. 
© 26Peb63; KK172922. 

Look ahead; new benefits help you 
protect your family better. 
[Father & daughter on carousel] 
(in Pictures, St. Louis post-dis- 
patch, Mar. 24, 1963, p. 19) Appl. 
author: Foote, Cone & Belding. 
© 24Mar63; KK172727. 

Look ahead; new ways to make his 

future more secure. [Bicycle wheel 
being repaired by man as small boy 
looks on] (In The Pittsburgh press, 
Apr. 28, 1963, p. 13) Appl. author: 
Foote, Cone & Belding. © 28Apr63; 
KKI73206. 
Look ahead; plan now to retire with a 
lifetime Income. (In Buffalo 
courier-express, Apr. 7, 1963, p. 7) 
Appl. author; Foote, Cone & Belding. 
© 7Apr63; KKI72728. 
Look ahead; there's more than a new 
look to Equitable policies. [Boy 
leaning over shoulder of father 
reading policy] (In Life, Feb. 8, 
1963, p.l) Appl. author: Foote, 
Cone & Belding. © 4Feb63; KKI72923. 

Look ahead; today you can protect her 
as never before. [Father whispering 
into baby's ear] (in Life, Mar. 22, 
1963, p. 85) Appl. author: Foote, 
Cone & Belding. © l8Mar63; 
KKI72921. 
The man from Skagway, how Arthur 
Garrett got what he wanted. (in 
U. S. news & world report. May 20, 
1963, p. 7) Appl. author: Foote, 
Cone & Belding. © 13May63; 
KKI73420. 
My theory on looking for a Job is 
play It big. (Collegiate digest 
ad) (In Collegiate digest, Jan. 
1963, p. 5) Appl. author: Foote, 
Cone & Belding. © lJan63; 
KKI7II56. 
A suspense-filled saga in the life of 
HuRh Robertson of Tyler, Texas. 
[Comic man wearing western hat] 
(In U. S. news & world report. 
Mar. 18, 1963, p. 51) Appl. author: 
Foote, Cone & Belding. © llMarSj; 
KKI72198. 
There's a better way to keep your top 
men from being lured away. [Man 
wearing blinders] (In U. S. news 
& world report, Feb. 25, I963, P-29) 
Appl. author: Foote, Cone & Belding. 
© l8Feb63; KKI72197. 
These insurance men are at home on 
the range. Talk about beef or 
talk about insurance, Warren V. 
Woody and his son, Warren H. , know 
the language. (in Farm Journal, 
Apr. 1963, p. 63) Appl. author: 
Foote, Cone & Belding. © 13Mar63; 
KK172409. 
This district manager calls me dad. 
[Endorsed by Clyde Manlon, Sr.] 
(In The Weekly underwriter, Jan. 5, 
1963, p. 47) Appl. author: Foote, 
Cone & Belding. © 5Jan63; KKI708IO. 

Three men to know in Monroe. Clarence 
Oakley, Sr. [Endorsed by T. A. 
Calloway] (In Successful farming, 
Feb. 1963, p. 133) Appl. author: 
Foote, Cone & Belding. © 15Jan63j 
KKI71362. 

Today, a new coiT^orate symbol for 
Equitable. (In The Weekly under- 
writer, Jan. 26, 1963, p. 2 of 
cover) Appl. author: Foote, Cone 
& Belding, © 26Jan63j KK171363. 



A tribute to Clarence Axman, 50 years 
of service to Insurance. Illus.: 
Signed: N. Gosclnsky. (In Insurance, 
Mar. 9. 1963, pt.2, p. 3 of cover) 
Appl. author: Poote, Cone Ic Belding. 
© 9Mar63; KK172410. 
Will he be a magician with the ball 
like Bob Cousy? Illus.: Signed: 
Robert Riger. (In Sports Illus- 
trated, Jan. 21, 1963, p. 65) Appl. 
author: Foote, Cone 4 Belding. 
© 17Jan63; KK172412. 
Wll] he cover second like Johnny Evers? 
(In Sports Illustrated, Mar. 4, 
1963, p. 72) Appl. author: Foote, 
Cone & Belding. © 28Feb63; KK172199 
Will he roll strike after strike 
like Buzz Fazio? Illus. : Signed: 
Robert Riger. (In Sports illus- 
trated, Feb. 11, 1963, p. 17) 
Appl. author: Foote, Cone & Belding. 
© 7Feb63; KK172411. 
Will she be a winner like Patty Berg? 
Illus.; Signed: Robert Riger. (In 
Sports illustrated, Mar. 25, 1963, 
p. 77) Appl. author: Foote, Cone & 
Belding. © 21Mar63; KK172413. 
Will she be as great a player as 
Althea Gibson? Illus.: Signed: 
Robert Riger. (In Sports illus- 
trated, June 3, 1963, p. 73) Appl. 
author: Foote, Cone & Belding. 
© 30May63; KKI73808. 

EROS MAGAZINE, INC. © 

Dear charter subscriber. © 31Dec62; 
KKI7II5O. 

ETERNA WATCH CO. OF AMERICA. © 

The only watch to sell to a friend. 
Eterna-Matic . (In Jewelers' 
circular-keystone, Dec. 1962, p. 23) 
Appl. author: L. C. Gumbinner 
Advtg. Agency. © lDec62; KK171024. 
The only watch to sell to a friend; 
Eterna-Matic. Two watches. (In 
Jewelers' circular-keystone, Jan. 
1963, p. 29) Appl. author: L. C. 
Gumbinner Advertising Agency. 
© lJan63; KKI71IOO. 
The watch with the longer life line. 
Eterna-Matic. (In Time, Dec. 7, 

1962, p. 73) Appl. author: L. C. 
Gumbinner Advtg. Agency. © 4Dec62; 
KKI7IO23. 

EUREKA SPECIALTY PRINT. CO. © 
15 Presto Stick mailing labels. 
NM: cover. © 7Sep62j KKI71343. 

EUTECTIC WELDING ALLOYS CORP. 

Eutalloy, a process of the Eutectlc 
Welding Alloys Corp. © lFeb63; 
KKI72423. 
Ultlmlum 112 market letter. 

Nov. 1962. © 3ON0V62; KKI70997. 

EVANS & BRISEBOIS. © 

Continental furniture advertising 
service for quality stores. Jan. 

1963. Appl. author: Leslie A. 
Brlsebols. © lJan63; KKI72632. 

EVEREADY PRESSURIZED PRODUCTS, INC. © 
Holiday decorating sprays for trees, 
windows, gifts ... pine cones. 
© 15Mar58; KK173524. 

EVERSWEET FOODS, INC. © 

Eversweet chocolate flavor syrup. 
Two pounds net wt . © 80ct62; 
KKI726OO. 

Plzzatlme, anytime. Barra's deluxe 
frozen pizza. Net weight 1 lb. 
12 oz. © 10ct62; KKI72626. 

Spice Booster for Increased flavor & 
aroma. © 25Feb63; KK172642. 

EXHIBIT SALES CO, SEE AMICO IMPORT. 



24 



COMMERCIAL PRINTS AND LABELS 



Jan.-June 



EX-LAX, INC. © 

Are you giving your child a laxative 
a doctor would recommend? (in 
Parents' magazine, Nov. I960, 
p. 86) Appl . author: Warwick & 
Legler, Inc. © 250ct60; KKI70753. 

The doctor told me to use a laxative 
that's gentle, effective and close 
to natural acting. . .so we use Ex- 
Lax. (In Parents, May, 1963, 
p. 125) Appl. author: Warwick & 
Legler, Inc. © 25Apr63,- KK173103. 

New medical survey shows : What doctors 
consider most Important in a laxa- 
tive they would use or recommend. 
(In Good housekeeping, Nov. I962, 
p. 283) Appl, author: Warwick & 
Legler, Inc. © l80ct62; KKI7152I. 

New mild white mint Ex-lajc brings you 
gentle, effective relief overnight. 
(In The Evening news, Aug. 2, I962, 
p. 24) Appl. author: Warwick & 
Legler, Inc. © 2Aug62; KK170754. 
Now there's a new mild, mint Ex-Lax. 
(in The Evening news, June I9, I962, 
p. 19) Appl. author: Warwick & 
Legler, Inc. © 19Jun62; KKI70778. 



F. & B. MANUFACTXJRING CO. © 

In carburetor tune-up, the newest, 
the finest tip, Vlton. Pllko. 
(In Motor, Aug. 1962, p. 157) 
Appl. author: Stevens & Kirkland, 
Inc. © 15Aug62; KKI72112. 

F. & B. MANUFACTURING CO. PILKO IGNI- 
TION DIVISION. © 

Fllko trig 120-N Crown Jewel transis- 
tor ignition system. Appl. author: 
Stevens & Kirkland, Inc. © 8Feb63; 
KKI73494. 
Precision matched caps and rotors. 
Pllko ignition. (In Gasoline 
retailer. Mar. 6, I963, p. 29) Appl. 
author: Stevens & Kirkland, Inc. 
© 6Mar63; KKI72386. 
Sawing a condenser in half. Pllko 
Ignition. (in Motor service maga- 
zine, Nov. 1962, p. 81) Appl. au- 
thor: Stevens 6e Kirkland, Inc. 
© 15Nov62j KKI71375. 

PABER (EBERHARD) INC. © 

Colorbrite with spring in the lead. 
(In Newsweek, Nov. l4, 1960, p. 9) 
© i4Nov60; KK171784. 
Money in the bank, save, use new 
Noblot refill desk ball pens again 
and again. (In Business week, 
Oct. 22, i960, p. 119) © 220ct60; 
KKI70979. 

FACTOR (MAX) & CO. © 

California Mad Mad Colors. (In 

Glamour, Mar. I963, p.l8-19) 

© 19Feb63; KK172472. 
Is Misty Coral nail satin for you? 

(In Glamour, Feb. I963, p. 2) 

© 22Jan63; KK171284. 

FADER'S. 

Sensible trend towards pipes. (in The 
Baltimore sun. Mar. 26, 1963, p. 17) 
© Fader's a.a.d.o. A. Fader & Son, 
Inc.; 26Mar63; KK173431. 

FAIRBANKS CO. © 

Perma-Set balance & stop valves. 
© 17May63; KK174l84. 

FALSTAFF BREWING CORP. © 

Pack o' plenty. 24-12 ounce cans. 

© 10Sep62; KKI70953. 
This is the one Pallstaff. [Woman's 
head & bottle] © lJan63; KKI71268. 

FAMOUS KEYSTONE KITS CORP. © 

Sportsman's fishing calendar, when to 
go fishing. Appl. author: Armand S. 
Zuoker. © 19May63; KKI73499. 



FARE FLAN, INC. © 

Budget terms available; Ford author- 
ized reconditioned engines, parts, 
repairs; no down payment plan. 
Easel back counter display. Appl. 
author: Douglas M. Berwick. 
© l8Dec62; KKI71655. 

PASSON PRODUCTS. © 

Does your product's nose need powder- 
ing? (In Design news. Mar. 6, I963, 
p. 5) Appl. author: P. M. Rodgers. 
© 6Mar63; KKI72291 . 

Pascal 800 deluxe vinyl, you'll be 
be surprised at the low, low cost, 
(in Screen process magazine, Dec. 

1962, p. 49) Appl. author: P. M. 
Rodgers. © 10Dec62; KK171599. 

4 Press-Sensitive vinyls, one to meet 
every screen processing requirement. 
(In Screen process, Feb. I963, p. 20) 
Appl. author: F. M. Rodgers. 
© 10Peb63; KKI7229O. 

Labels on Passon press-sensitive, 
easily removed when packages become 
housings for G. E.'s new educational 
kits. (in Industrial design, Jan. 1, 

1963, p. 29) Appl. author: P, M. 
Rodgers. © lJan63; KKI7219I . 

Make money, everybody wins when you 
sell press-sensitive printing jobs. 
(In Printing magazine & The Offset 
printer, Feb. 1, 1963, p.9C) Appl. 
author: P. M. Rodgers. © lPeb63; 
KKI72192. 

Stop stifling your growth; money 
making Ideas for printers who have 
never tried press-sensitives. (In 
Printing magazine, Dec. 1962, 
p.gc) Appl. author: F. M. Rodgers. 
© 15Dec62; KKI716OO. 
Write or phone Passon today, be first 
in your town; Passon peel 'n seal 
label to guard freshness. (in 
Bakers weekly, Feb. 11, 1963, p.50- 
51) Appl. author: P. M. Rodgers. 
© llFeb63; KKI71872. 

FATHER'S DAY COUNCIL, INC. © 

Official promotion material; co- 
operative official service kit 
broadside of national committee, 
© l4Peb63; KKI72117. 

FEDERAL CHEMICAL CO., INC. © 
Arab automatic fumigator. Net 
contents 6 ozs. © 150ct62; 
KKI72III. 

FEDERAL PUBLICATIONS, INC. © 
R&D contracting. © 15Mar63; 
KKI72095. 

FEDTRO, INC. © 

Pedtro high fidelity all purpose 
extension speaker. Model SP-4P1 
(8 ohms) Appl. author: Bernard 
Klelnman. © 30Nov62; KK171212. 

Protect your loved ones; giant fire 
alarm. Model No.FA-1. Appl. 
author: Bernard Klelnman. © 22May63; 
KKI73762. 

Safe, all purpose electrical circuit 
tester. Battery operated. Model 
No.CT. Appl. author: Bernard Kleln- 
man. © l6May63; KKI7376I . 

FEL-PRO, INC. © 

Gasket Installation manual. 33 p. 
Appl. author: Stevens & Kirkland, 
Inc. © 4Feb63; KKI73528. 

FENTON LABEL CO. © 

Fent-Onamel shippers, time savers. 

NM: additions & revisions. © 7Mar63: 
KKI7206O. 

FERGUS IMPORTED CARS, INC. © 

Borgward, instinctive choice of the 
knowledgeable motorist. Borgward 
sport coupe. (In Esquire, May 
I960, p. 44c) © 19Apr60; KKI71857. 



FIBER -METAL PRODUCTS CO. © 

You can believe it, the safety In 
Safety Hats and Caps has come a 
long long way. © 230ct62; KKI72637. 

FIDELITY BANKERS LIFE INSURANCE CO. © 
How the Para-Clinical concept helps 
you insure substandard risks. 
(In Life Association news, Dec. 
1962, p. 9) © lDec62; KK171144. 

PILKO IGNITION DIVISION, F & B MANUFAC- 
TURING CO. See F & B MANUFACTURING 
CO. PILKO IGNITION DIVISION. 

FINGER LAKES STONE CO . , INC . © 
Lenroc dressed sawed bed ashlar. 
Specification and detailing data. 
(Technical bulletin, TB 63-8) 
© 4Mar63; KKI73078. 

FIRESTONE TIRE & RUBBER CO. © 

Equip your car with this all new tire 
and get 36^ more mileage at special 
introductory prices; all new Fire- 
stone deluxe Champions. (In Life 
Jan. 6, 1961, p. 4-5) © 6Jan6l; 
KKI72024. 
Firestone first with new ideas In 
tires and 500 more automotive pro- 
ducts. Best today, still better 
tomorrow. (In D. A. C. news, Oct. 1, 
1961, p. 10-11) © 10ct6l; KKI73193. 
Guaranteed to go thru ice, mud or 
snow, or we pay the tow; unmatched 
for whine-free, dry pavement mile- 
age, too. Firestone town & country 
tires, [Erdorsed by J. M. Rellly] 
(in Successful farming, Oct. 1, 
1961, p. 12) © 10ct6l; KKI73799. 
New Firestone deluxe champion; Fire- 
stone helps vacations begin the very 
moment you take the wheel. (in 
Look, 15Aug6l, p. 6-7) © 15Aug6l; 
KK173028. 
This new tire turns pavements to 
velvet. (In Sports illustrated, 
Apr. 24, 1961, p. 45) © 24Apr6l; 
KK173041 . 

FISCHBACH & MOORE, INC. © 

Plschbach & Moore makes possible the 
ultimate, the Cybertronlc concept, 
(in Heating, piping & air-condition- 
ing, Sept. 1962, p. 249) © lSep62; 
KKI72205. 

Think cybertronlc and forget costly 
mechanical maintenance other 
temperature control systems require. 
(In Heating, piping & air condition- 
ing, Aug. 1962, p. 75) © lAug62; 
KKI71858. 

When you design air conditioning 

control systems, think cybertronlc. 
(In Air conditioning, heating and 
ventilating, Jan. 1962, p. 145) 
© lJan63; KKI71863. 

FISCHER BAKING CO. © 

Enriched assorted dinner rolls. 

10 rolls. Net. wt. 8 oz. © 150ct62: 
KKI715II. 
Original round hearth baked pumper- 
nickel. Net. wt. 15 oz. © 23Nov62: 
KKI71513. 
Pane D' Italia, bread of Italy; French 
bread. Net weight 10 ozs. 
© 17Sep62; KKI71506. 
Pane D' Italia bread of Italy, hearth 
baked, siloed; round Neapolitan 
bread. Net weight 15 ozs. 
© 17Sep62; KK171512. 

FISHER- PRICE TOYS. © 

This little pig went to market. 
No. 910. © 2Jan63; K1C171203. 

FISHER-PRICE TOYS, INC. © 

Big performing circus for boys and 
girls, ages 3 to 9. N0.90O. 
31 pieces. NM: additions & revi- 
sions. © 4Mar63; KKI73884. 



1963 



CURRENT REGISTRATIONS 



25 



Creative blocks, an entertaining and 
educational manipulative toy for 
boys and girls, ages 1 to 3. MM: 
additions. © 7Jan63; KK171202. 

Patch Pony. For boys and girls ages 
1-4. No.616. © 28Jan63; KKI71967. 

FISHLOVE (H.) & CO. © 

Bundle of joy; fathers work for, 

mothers hope for, lovers yearn for. 

Appl. author: I. Flshlove. 

© 4Mar63; KKI73061. 
Double wedalng rings for bride and 

groom. Appl. author: I. Flshlove. 

© 4Mar63; KK173059. 
For thrifty people. Appl. author: 

I. Flshlove. © 4Mar63; KK173060. 
Hitched for life and how. Appl. 

author: I. Flshlove. © 4Mar63; 

KKI73058. 
Sure cure for Insomnia, no drugs, no 

pills, no powders. Appl. author: 
I. Flshlove. © 4Mar63; KK173062. 

FIT-RITE PANTS CO., INC. © 

Florida's most beautiful slacks. 

© l2Feb63; KK173917. 
Manslaok, wash and wear. Scotchgard 

brand rain & stain repeller. 

© 23Feb62; KKI70867. 
Touch of Gold; super silicone Craven- 

ette silicone chemical by General 

Electric. © lDec62; KK170864 . 

The world famous Manslack. Scotch- 
gard stain repeller. RN 27092. 
© 23Feb62; KKI71698. 

FLATBUSH SURGICAL SUPPLY CO. © 

Slenda-Rentals for the health and 
physical fitness of the whole 
family. Appl. author: Richmond 
Advertising Service, Inc. 
© 7Nov62; KKI7093I. 

FLEER (FRANK H.) CORP. © 

Baseball Greats bubble gum. (Folding 
carton, N0.8151-AN) © IMarbl; 
Kia70872. 

Baseball Greats bubble gum. Wrapper. 

© lMar6l; KKI7087I. 
Bubly Bill. Nos.1-42. [Wrappers] 

© l8Jan62; KKI70875. 
Bubly bubble gum, grape flavor. 

(Folding carton. No. 8144) 

© 21Nov60; KKI70868. 
Bubly watermelon flavor bubble gum. 

(Folding carton, N0.8333-AT) 

© 12JU161; KKI7O873. 
Double feature comics. Nos.1-24. 

[Wrappers] © 21Jun6l; KKI70874. 
Illustrated facts about famous 

explorers printed on wrappers of 

chewing gum. Nos.1-28. [Belgium] 

© 3Jul6l; KKI70876. 

Philadelphia Warriors, Syracuse 

Nationals ... Pro basketball bubble 
gum trading cards, 196I-62 season. 
© 27Dec6l; ICKI7O877. 
Pro basketball bubble gum. (Folding 
carton, N0.I21386) © 27Dec6l; 
KKI7O869. 
Pro basketball bubble g\im. Wrapper. 
© 27Dec6l; KKI7087O. 

FLEISHMAN, MYRON. © 

Fashion center doll case. © 15Apr63; 

KKI73026. 
Shopping Center doll case. 
© 15Apr63; KKI73797. 

Suburbia Lane doll case. © 6May63; 
KKI7372I. 

FLEXO PRODUCTS, INC. ® 

Flex-a-foam dust mask for protection 
against non-toxic dusts. NM: revi- 
sions. © 10ct62 (in notice: 1950, 
1954); KKI73134. 



Plex-A-Llte all-purpose mask for 
protection against dust, pollen 
and paint spray. ® 22Nov62; 
KKI72713. 
Flex-a-prene paint mask. Positive 
protection against paint spray. 
NM: revisions. ® 10ct62 (in notice: 
1954); KKI73133. 
Flex-A-Prene paint mask keeps out 
harmful overspray. Appl. states 
prev. reg. KKIO3075. © lAug56 
(in notice: 1954); KK173670. 

The improved Plex-A-Foam dust mask. 
© lFeb5B (in notice: I95O; 1954); 
iCK173669. 

FLOM, LEONARD. © 

Five $en$e$. © lAug62; KK171597. 

FLOOD CO. © 

Chalk murders vinyl latex paint 
adhesion. E-B assures adhesion 
no extra cost. Appl. author: 
Earl Freeman Flood. © 15Dec62; 
KKI7IO81. 

FLORIDA CITRUS COMMISSION. © 

Did everybody at your house have 

orange Juice this morning? (In True 
story, Dec. 1962, p. 91) Appl. 
author: Benton & Bowles, Inc. 
© 8Nov62; KKI72032. 

Fresh frozen orange Juice from Florida; 
from the heart of the Juiciest crop 
in Florida history. (in Phila- 
delphia inquirer, Nov. 15, 1962, 
p. 24) Appl. author: Benton & Bowles, 
Inc. © 15Nov62; KK172033. 
It's worth the squeeze. Fresh Florida 
oranges. (In Good housekeeping, 
Dec. 1962, P.MAI36C) Appl. author: 
Benton & Bowles, Inc. © 20Nov62; 
KKI72703. 
Why does he thirst for orange Juice 
in the morning? Fresh frozen con- 
centrated orange Juice. (in 
Ladles' home Journal, Dec. I962, 
p. 97) Appl. author: Benton & 
Bowles, Inc. © 27Novd2; KK172704. 

FLORIDA OCEAN FARM. 

Conch Charlie says, now enjoy native 
Florida Keys seafood right in your 
own home & solve your gift problems 
too. (In Sports illustrated, 
Nov. 12, 1962, P.EI6) © Harry B. 
Goldsmith, Jr. d.b.a. Florida Ocean 
Farm; 5Nov62; KKI723OO. 

Fabulous eating from the fabulous 
Florida Keys. Available for your 
table now. (In The Wall Street 
Journal, Nov. 2, I962, p. 9) © Harry 
B. Goldsmith, Jr. d.b.a. Florida 
Ocean Farm; 2Nov62; KKI72301 . 

FLUKE (JOHN) MANUFACTURING CO., INC. © 
Precision instruments. (Catalog di- 
gest 3-63) NM: additions. © 2Jan63; 
KKI73398. 

FLUTED PAPER PRODUCTS CO., INC. © 
Chef's party choice, 36 trays for 

parties and cook-outs. © 24Apr63; 

KKI73081. 
Chef's Party Pack, for cook-ins, 

cook-outs. 36 hamburger trays. 

© 2Jan63; KKI71396. 

FOREMOST DAIRIES, INC. © 

Autumn Harvest, cinnamon apple, cream- 
ed cottage cheese. Contents one 
pint. © l60ct62; KKI70843. 

Parisien vanilla French ice cream. 
One pint. © 12Apr63; KK173367. 

Party parfait, vanilla & strawberry 
ice cream with Hawaiian pineapple 
cubes. Half gallon. © 27Feb63; 
KKI72383. 

Tastemark Instant low fat, dry milk. 
6 one quart packs. Net contents: 
1 lb. 6 1/5 oz. © lDec62; 
KK171643. 



Tastemark Instant, nonfat, dry milk. 
3 Instant quarts. Net contents 
9 3/5 oz. © lDec62; KKI71656. 

FOREST LAWN MEMORIAL-PARK ASSN. © 
Cemetery, $125; undertaking, $145. 
Forest Lawn/Hollywood Hills. 
© 15Apr63; KKI72811. 
Easter sunrise services at Forest 
Lawn-Cypress. (In Santa Ana regis- 
ter, Apr. 10, 1963, P.D3) © 10Apr63! 
KKI73301. 

Forest Lawn undertaking, $145. 
© 19Feb63; KK172422. 

He is a good church member, lives a 
Christian life, is a devoted hus- 
band and father. (In Press-tele- 
gram, Long Beach, Calif., Mar. 15, 
1963, p.A-14) © Forest Lawn Memo- 
rial-Parks (in nact-ice: Forest Lawn 
Memorial Park Assn.); 15Mar63; 
KKI72630. 

Is a funeral a religious service? 
(Glendale news-press, Glendale, 
Calif., Mar. 29, I963, p.lO-A) 
© Forest Lawn Memorial Parks (in 
notice: Forest Lawn Memorial Park 
Assn.); 29Mar63; KKI72617. 

None of these contain a service that 
all your clients will need. (In 
The Los Angeles daily Journal, 
Mar. 28, 1963, p. 9) © 28Mar63; 
KKI72629. 
Undertaking and cemetery in one place. 
Forest Lawn/Cypress. © lApr63; 
KKI72799. 

Where will the proposed new Forest 
Lawn be re-located? (In La Puente 
Valley Journal, Mar. 14, 1963, p. 6) 
© l4Mar63; KK172616. 

FOREVER-GREEN FOLIAGE, INC. © 
American Beauty arrangement by 

Forever-Green. © 2Jan63; KK171092. 

FORREST, BEN. 

Meet the famous Mo family. See 
WEISER, JOSEPH. 

FORST (MAX) THE PARTY BAKER, INC. © 
Petits fours, pastel and chocolate. 
Net weight 20 oz. Appl. author: 
Max Forst. © 4Sep62; KK170729. 
Petits fours, pastel and chocolate. 
Net weight 20 oz., contains 40 
cakes. Appl. author: Max Forst. 
© 4Sep62; KKI70729. 

FORT HOWARD PAPER CO. © 

Where America plays. Fort Howard Paper 
products are there. (In Time, 
Jan. 20, 1961, p. 50) © 20Jan6l; 
KKI72362. 

FOUNDATION FOR COMMERCIAL BANKS. © 
Advertising plans book. 11 p. 
Appl. author: Guild, Bascom & 
Bonfigli, Inc. © 5Sep62; KKI7IO39. 

FOUR ROSES DISTILLERS CO. © 

The good life includes Four Roses. 
And four reasons say why, its dis- 
tinctive flavor, its mellow smooth- 
ness. (In Life, Sept. 22, I96I, 
p. 55) © 17Sep6l; KK173484 . 

FOUR STAR - HARLEN. © 

Bamboozle, the hide auid seek game. 
For ages 9 to adult. 4301. [By] 
Milton Bradley Co. © 13Jul62; 
KKI72974. 

FRAM CORP. © 

Complete fleet service. Appl. au- 
thor: John A. Wiegand. © 28Dec62i 
KKI71737. 
Consumer & trade advertising, 1963. 
Folder. Appl. author: John A. 
Wiegand. © 28Dec62; KKI71728. 
D-51 million dollar giveaway starter 
pak. Get this fabulous West Bend 
12-30 cup automatic percolator. 
Appl. author: John A. Wiegand. 
© 20Dec62; KK171739. 



26 



COMMERCIAL PRINTS AND LABELS 



Jan.-June 



PRAM CORP. -Con. 

Double your air filter volume with 

the new Fram air filter merchandising 
kit; new D-32 contains 5 big sales 
producing selling aids. Appl. au- 
thor: John A. Wiegand. © 20Dec62j 
KKI71738. 

Filter tips, a Fram publication 
exclusively for Sunoco dealers 
to boost oil and TBA profits. 
December 1962. Leaflet. Appl. 
author: John A. Wiegand. 
© 20Dec62; KK171727. 

Filters. Truckload folder. 

Appl. author: John A. Wiegand. 
© 20Dec62; KK171732. 

Filters dealer inventory profit plan. 
Folder. Appl. author: Charles E. 
Weygand. © 20Dec62; KKI71721. 

Filters I963 replacement cartridge 
checker. Display folder. Appl. 
author: Charles E. Weygand. 
© 20Dec62; KKI71726. 

Filters wholesaler inventoi>y stock 
control. Booklet. Appl. author: 
Charles E. Weygand. © 20Dec62; 
KKI71725. 

Framogram, zero in on the 1963 first 
half Fram sales program. Folder. 
Appl. author: John A. Wiegand. 
© 26Dec62; KKI71729. 

Get more fleet business with the Fram 
oil filter exchange plan. Folder. 
Appl. author: John A. Wiegand. 
© 28Dec62; KK171730. 

Guess what I'm making? Do you realize 
how much money you can make selling 
Fram filters? Folder. Appl. au- 
thor: John A. Wiegand. © 20Dec62; 
KK17173'+. 

Heavy duty air filters. Leaflet. 
Appl. author: John A. Wiegand. 
© 28Dec62j KKI71736. 

Merchandising aids. Oil, air, fuel 
filters. Folder. Appl. author: 
John A. Wiegand. © 20Dec62; 
KKI71733. 

Modernize your fleet with the Fram 
oil filter exchange plan. Folder. 
Appl. author: John A. Wiegand. 
© 28Dec62; KK171731. 

New Pram illuminated clock sign. 
Filters. Appl. author: John A. 
Wiegand. © 20Dec62; KKI71718. 

1963 Fram million dollar giveaway. 

D-63 plus oil sales promotion kit. 

Appl. author: John A. Wiegand. 

© 20Dec62j KKI71735. 
1963 Pram million dollar giveaway; 

more free gifts than ever before; 

stock and sell Fram Wear-Guard 

filters. AH-1576. Gift catalog. 

Appl. author: John A. Wiegand. 

© 20Dec62; KK171723. 
1963 Fram million dollar giveaway; 

more free gifts than ever before; 

stock and sell Fram Wear-Guard 

filters. AH-1613. Gift catalog. 

Appl. author: John A. Wiegand. 

© 20Dec62; KK171724. 

1963 Fram million dollar giveaway 
gift certificate book. Folder. 
Appl. author: John A. Wiegand. 
© 26Deo62; KK171720. 

Stock check order form. Wear-Guard 
filters. Folder. Appl. author: 
Charles E. Weygand. © 20Dec62; 
KKI71722. 

We give Fram million dollar giveaway 
gift certificates absolutely free. 
Stock and sell Fram Wear-Guard 
filters. Folder. Appl. author: 
John A. Wiegand. © 20Dec62; 
KKI71719. 



FRANCONIA IMPORT CO. © 

The Wine Press. Five important ques- 
tions and their answers. © 26Apr63; 
KK172365. 



PRANKEL SHOPS, INC. © 

And merry Christmas to all. (In 
Newsday, Dec. 24, 1962, p. 25) 
© 24Dec62; KKI70956. 



FRANKLIN ICE CREAM CO. © 

Franklin ice cream. One-half gallon 
liquid. © 12Mar63; KKI72568. 



FREDERICK, JOHN T. 
PRODUCTS CO. 



See HAVENLY 



PREIHOFER (CHARLES) BAKING CO., INC. © 
Grand Bake white enriched bread. 
© lNov62; KKI7I262. 



FRONTIER PRODUCTS, INC. © 

Ole South hardwood charcoal brlck- 
ettes. 10 lbs. © 8Mar63; 
KKI72731 . 

FROST ENGINEERING DEVELOPMENT CORP. 
Cattlcaps; cattle teeth caps. 

1 set of 6. © Frost Engineering 
d.b.a. Frost Engineering Develop- 
ment Corp.; 24Dec62; KKI712I+2. 
Cattlcaps capping tool. © Frost 

Engineering d.b.a. Frost Engineering 
Development Corp.; 24Dec62; 
KKI7I244. 



G 



G. G. CO. See GREEN GIANT CO. 

GAITHER ENTERPRISES. © 

Ranch brand peanut brittle. Net 
weight 8 oz. Appl. author: J. V. 
Coover. © lNov62; KK171142. 

Ranch brand peanut brittle from the 
Candy Kitchen. Net wt . one pound. 
Appl. author: Packaging Corp. of 
America. © 5Peb63; KK172329. 

GANDY CO. © 

Gandy 901 granular chemical row crop 
applicators. Appl. author: Eben- 
hard S. Gandrud . © 7Feb63; KKI72211. 
New disk-mounted applicator for 
granular chemicals, 8, 10, 12, 
and 14 foot sizes. Appl. author: 
Ebenhard S. Gandrud. © 4Jan63 
(m notice: I962); KK171241. 

New Gandy Ro-Wheel; a revolutionary 
development in forming the proper 
row terrain for row crop planting. 
Appl. author: Ebenhard S. Ganrud . 
© 13Feb63; KKI72210. 

New practice ups soil insect kill: 
Gandy precision broadcasting of 
insecticide. [Endorsed by Ralph 
Yoder] Appl. author: Ebenhard S. 
Gandrud. © 12Jan63 (in notice: 
1962); KKI71240. 

901 Junior row crop applicator, 
RW 15 RO-wheel and regular planter 
press wheels mounting instructions, 
for John Deere planter models. 
Appl. author: Ebenhard S. Gandrud. 
© l5Mar63; KK172511. 

GARDT, MIRIAM, M. See GIFT ENVELOPE 
GREETINGS CO. 

GARDT, ROY E. See GIFT ENVELOPE 
GREETINGS CO. 

GARNEAU (JOSEPH) CO. © 

Can you read your success story on 
these 9 labels? Chateau Pontet 
Canet. (in Package store manage- 
ment, Oct. 1962, p. 14) Appl. au- 
thor: Fred Clarke. © 150ot62; 
KKI71344. 



When customers ask me about Scotch, 
I give 'em the facts. Usher's Green 
Stripe. (In The Control state 
review, Aug. 1962, p. 9) Appl. au- 
thor: Pred Clarke. © 200ct62; 
KKI71345. 
You never had it so dry. Gancia 

imported Italian vermouths. (In 

Gourmet, Oct. 1962, p. 2 of cover) 

Appl. author: Pred Clarke. 

© 10ot62; KK171346. 

GARRISON MACHINE WORKS, INC. © 

A Garrison sketchbook of machine- 
people. © 12Feb63; KKI72333. 

I see scrap. Scrap can look like any- 
thing. Look at it lay there & do 
nothing. © 12Feb63; KKI72337 . 

See the people. See the people work 
hard. © 8Mar63; KK172335. 

See the people . They sure work hard . 
Why do those workers work on pieces 
that were already done? © 12Feb63; 
KKI72339. 

That scrap Just keeps on costing & 
costing. It sure makes people 
look different though. © 8Mar63; 
KKI72336 . 

This is called maintenance. Mainte- 
nance sometimes means repairing. 
© 8Mar63; KKI72334. 

Togetherness is nice. Your workers 
sure are nice . They like all the 
parts. © 12Feb63; KKI72338 . 

GATES RUBBER CO. © 

Industrial hose selector. Appl. 
author: Larry W. Hennesy. NM: 
additions & corrections. © 26Peb63; 
KKI71912. 

GENERAL POODS CORP. © 

Always on deck for fun, that's Kool- 
Ald, the happiest soft drink you 
can buy. [Boat model & pitcher] 
(In Look, Deo. 4, I962, p. 2 of 
cover) Appl. author: Foote, Cone 
& Beldlng. © 20Nov62; KKI708I5. 
A party in every pitcher; only Kool- 
Aid brings you so much fun in such 
delicious flavors. [Halloween 
decorations, apples & pitcher] 
(In Look, Nov. 6, I962, p. 74) 
Appl. author: Foote, Cone & Beldlng. 
© 230ct62; KKI70816. 

GENERAL MARKETING CORP. © 

Purity; three for the money . . . win 
$100. © 4Jan63; KK172346. 

GENERAL MILLS, INC. © 

Betty Crocker Bisquick variety baking 
mix. Large size net wt . 2 lb. 8 oz . 
(Series no. 11) © lNov62; KK171904. 

Betty Crocker butterscotch squares 
mix. 1 lb. net wt . (Series no.l) 
© 24jan63; KK172643. 
Betty Crocker lemon velvet frosting 
mix. 13.8 oz. net wt. (Series no.l) 
© lNov62; KKI71903. 
Betty Crocker mint-fudge brownie mix. 
1 lb. net wt . (Series no.l) 
© 24jan63; KK172644. 
Betty Crocker noodles Romanoff. 
Net wt . 5.75 oz. (Series no. 5) 
© 28jan63; KK172645. 
Fabulous new sweepstakes Idea, win 
the prize you want. Betty Crocker 
red spoon Pick-Your-Prize Sweep- 
stakes. (In Family circle, Feb. 
1963, p. 20-21) Appl. author: 
Needham, Louis & Brorby, Inc., 
Advertising. © 22Jan62; KKi71535. 
Ginger peach cake; springtime recipe 
from Betty Crocker. (In Family 
circle. Mar. 1963, p.97) Appl. 
author: Needham, Louis & Brorby, 
Inc., Advertising. © 13Peb63; 
KKI71955. 
Great shsOces, new flakes, country 
Corn Flakes with rice. Net wt. 
11 oz. (Series no.7) © 15Sep62; 
KKI719IO. 



I 



1963 



CURRENT REGISTRATIONS 



27 



Magic; turn your Betty Crocker wild 
blueberry muffin mix Into a new 
blueberry streusel coffee cake. (In 
McCall's, Apr. 1963, p.R-3) Appl. 
author: Needham, Louis & Brorby, 
Inc. © 20Mar63; KKI72957. 
New chill ahead sour cream pie, 

puddln' top cherry pie. (In Family 
circle, Feb. I963, p. 69) Appl. 
author: Needham, Louis & Brorby, 
Inc., Advertising. © 22Jan63; 
KKI71532. 
New package, same great results; 
Betty Crocker buttermilk pancake 
mix. (in Everywoman's family circle, 
Dec. 1962, p. 89) Appl. author: 
Needham, Louis & Brorby, Inc., 
Advertising. © 20Nov62; KK171534. 
New sugar sparkled Twinkles. Twinkles 
grab bag flap. Net wt . 9.5 oz. 
(Series no. IOC) © 100ct62 (in no- 
tice: 1961); KKI72303. 
New sugar sparkled Twinkles; goodness 
In sweetened toasted oats 'n corn. 
Net wt. 9.5 02. (Series no.lOA) 
© 100ct62; KKI71902. 
New sugar sparkled Twinkles; goodness 
In sweetened toasted oats 'n corn. 
Twinkles grab bag flap. Net wt. 
9.5 oz. (Series no.lOB) © 100ct62; 
KKI71905. 
New sugar sparkled Twinkles; goodness 
In sweetened toasted oats 'n corn. 
Twinkles scramble-up game. Net wt . 
9.5 oz. (Series no.lOD) © 100ct62: 
KKI71906. 
New sugar sparkled Twinkles; goodness 
In sweetened toasted oats 'n corn. 
Twinkles scramble-up game. Net wt. 
9.5 oz. (Series no.lOE) © 100ct62; 
KKI71907. 
New sugar sparkled Twinkles; goodness 
In sweetened toasted oats 'n corn. 
Twinkles scrajnble-up game. Net wt. 
9.5 oz. (Series no.lOF) © 100ct62; 
KKI71908. 
Now from Betty Crocker, new lemon 
velvet frosting mix. (In Ladles 
home Journal, Mar. 1963, p.50-51) 
Appl. author: Needham, Louis & 
Brorby, Inc., Advertising. 
© 26Feb63; KKI71954. 
Soft moist Speak, a new kind of com- 
plete dog food; 6 tray carry pack. 
2 lbs. 2 oz. net wt . (Series no.l) 
© 21Aug62; KKI71909. 
Sweet 'n' simple sour cream cake, 
Betty Crocker turns two mixes into 
a gala gourmet triumph. (In Family 
circle, Jan. 1963, p. 2 of cover) 
Appl. author: Needham, Louis & 
Brorby, Inc., Advertising. 
© l8Dec62; KK171531. 
Three Little Kittens mBat flavor cat 
food. 8 oz. net wt. © lAug62; 
KKI719OI. 
Western breakfast roundup with Betty 
Crocker buttermilk pancakes. (In 
Woman's day, Feb. I963, p.l03) 
Appl. author: Needham, Louis & 
Brorby, Inc. © 19Jan63; KKI72215. 

White on white sale; buy the cake, get 
the frosting free. Betty Crocker 
white cake mix. (In McCall's, 
Apr. 1963, p. 32-33) Appl. author: 
Needham, Louis & Brorby, Inc. 
© 20Mar63; KK172956. 

GEODE INDUSTRIES, INC. © 

Viking Vlbrasonic tumbler, only 2 
days from rough stone to polished 
gem. Model No.VT-8. (In Lapidary 
Journal, June I962, p. 297) © 3Jun62; 
KK17^83'^ . 

GERMAIN'S, INC. © 

Blu-green Brand lawn seed, treated with 
Thiram and Viamin. Net wt. 1 lb. 
© 15Mar63; KK173171. 
Home & garden Insect spray. New [sic] 
weight Ik ounces. © 15Apr53; 
KKI74026. 
Park Green brand lawn seed. Net wt. 
1 lb. © 15Mar63; KK17'H30. 



Patented rose, California grown, 
ready to plant. O 15Dec52; 
KKI70723. 
Powdery mildew & rust control for 
roses. Net weight 5 ounces. 
© 9May63; KK17'»028. 
Rose & flower spray. New [sic] 
weight l^* ounces. © 15Apr63; 
KK17'*027. 
12 brand Dlchondra seed. Net wt. 

8 ozs, © 15Mar63; KKI73169. 
12 Brand Kolorcoat dlchondra seed. 
Net Weight 1 pound. © 26Dec62; 
KKI70722. 
12 brand lawn fungicide. Net weight 

6 1/2 lbs. © 6May63; KK174029. 
12 brand white clover seed. Net wt. 
8 0Z3. © 15Mar63; KK173I70. 

GIFT ENVELOPE GREETINGS CO. 

Birthday greetings; may music and 
happiness enrich your day. Design 
by Garde. 35B-0100. © Gift Enve- 
lope Greetings Co.; Roy E. Gardt & 
Miriam M. Gardt, sole proprietors; 
© l8Mar63; KKI72381. 

GILLESPIE, WOODWARD H. © 

Roll-a-hoop for physical fitness. 
© 6Apr63; KKI72958. 

GILLETTE CO © 

Another live one from Gillette; good 
grooming special. Super Blue 
Blades. (In Post exchange and 
commissary, Jan. 1963, p.16-17) 
© lJan63; KK170840. 
Another live one from Gillette. 
Right Guard deodorant. (In Chain 
store age. Variety ed . , Jan. I963, 
p. 180-181) © 30Dec62; KK170972. 
Another live one from Gillette. 

Super Blue Blades. (in Chain store 
age, drug ed., Jan. 1963, p.30-3l) 
© 3Jan63; KKI71326. 

Another live one from Gillette. Super 
Blue Blades. (In Chain store age. 
grocery ed., Jan. I963, p. 122-123) 
© 30Dec62; KKI7O834 . 
For Father's Day, Gillette announces 
a new product, a new promotion. Sun 
Up. (In Chain store age, supermar- 
ket ed.. May 1963, p. 114-115) 
© 26Apr63; KKI73166. 
For Father's Day, Gillette announces 
a new product, a new promotion. 
Sun-Up. (In Post exchange and 
commissary. May 1953, p.16-17) 
© lMay63; KK173255. 
For Father's Day, Gillette announces 
a new product, a new promotion. 
Sun Up after shave. (in American 
druggist, Apr. 29, 1963, p. 64-65) 
© 29Apr63; KK173242. 

For Father's Day Gillette announces 
a new product, a new promotion. 
Sun Up after shave. (in Chain 
store age, variety ed . , May I963, 
p. 84 -85) © 30Apr63; KK173366. 

For smooth shaves, Gillette Foamy. 
© Gillette Co. (in notice: Gillette 
Safety Razor Co.); lApr63; 
KKI72779. 

Free Introductoiy size, new Gillette 
Sun Up after shave with the pur- 
chase of slim adjustable razor set. 
Display card. © 6May63; KK173689. 

Free new Gillette Sun Up after shave 
when you buy this Gillette adjust- 
able razor aet. Window poster. 
© 2May63; KK173688. 
Names make news and history; Gillette 
salutes the new Boston. (In Boston 
Sunday advertiser, sesquicentennial 
ed., Apr. 21, 1963, rotogravure 
section, p. 34) © 21Apr63; KK174043. 

New Lady Gillette for safe, easy 

immaculate grooming. (In McCall's, 
Feb. 1963, p.R-2) © 22Jan63; 
KKI7II65. 



No more hand-me-down or borrowed 
razors; new Lady Gillette Is here. 
(In Chain store age, supermarket 
ed.. Mar. 1963, p. 52) C lMar63; 
KKI72554. 

No more hand-me-down or borrowed 
razors; new Lady Gillette is here. 
(In Chain store age, variety ed.. 
Mar. 1963, p. 27) © lMar63; 
KKI72670. 

No more hand-me-down or borrowed 

razors; new. Lady Gillette Is here. 
(In Post exchange and commissary. 
Mar. 1963, p. 15) © lMar63; 
KKI72077. 

Now get Dad the streamlined Gillette 
Slim cidjustable razor set. (In 
Army times. Hay 22, I963, p. 14) 
© 22May63; KK173746. 

Now, get Dad the streamlined Gillette 
slim adjustable razor set and the 
new Gillette Sun Up after shave. 
(In Sunday news. New York, May 19, 
1963, comic section, p. 5) 
© 19May63; KKI73530. 

Open the front door to America, 
Boston. Gillette salutes the Port 
of Boston. (In New York herald 
tribune, Sept. 12, I962, foreign 
ed.-Mass. Port of Authority tabloid 
section, p. 4) © 12Sep62; KK171134. 

Prime movers, first in advertising, 
first in sales. Slim adjustable 
razor. (In NATD co-ordlnator. 
Mar. 1963, p. 404-405) © 8Feb63; 
KKI71657. 

Swing along with Sharpie; super Blue 
Blades. (In Rose Bowl program, 
Jan. 1, 1963, p. 48) © 26Dec62; 
KKI70757. 

You save 51^ on Gillette Super Blue 
Blades and Right Guard power spray 
deodorant. (In The Sporting news, 
Feb. 2, 1963, p. 18-19) © 2Feb63; 
KKI71315. 
GILLETTE SAFETY RAZOR CO. 

Lady Gillette one piece razor. Look 
your best in the sun. © Gillette 
Co. d.b.a. Gillette Safety Razor 
Co.; 27May63; KK173749. 

GINDEN NURSERY CO. © 

Color landscape with Red Robin living 
fence. (in Better homes & gardens. 
Mar. 1963, P.114K) Appl. author: 
Honig-Cooper & Harrington. 
© lMar63; KK172054. 
Color landscape with Red Robin living 
fence. (in Los Angeles times, 
Jan. 27, 1963, home magazine 
section, p. 3) Appl. author: Honig- 
Cooper & Harrington. © 27Jan63; 
KKI71799. 
Color landscape with Red Robin living 
fence. [Leaflet] Appl. author: 
Honig-Cooper & Harrington. 
© 27Aug54; KKI71504. 
Glolre des Rosomanes, glorious red 
rose of Empress Jrsephine, now all 
America's favorite Red Robin living 
fence. (in The Home garden,, Mar. 
1963, p. 42-43) Appl. author: Honig- 
Cooper & Harrington. © lMar63; 
KKI72053. 
Meet America's most talked about 

fence. I took this actual close-up 
of a Red Robin fence to show the 
beauty of each red bloom. [Endorsed 
by Mrs. Carlos Ivie] Appl. author: 
Honig-Cooper & Harrington. 
© 25N0V6O; KK172419. 
A practical, fast growing Red Robin 
living fence, glolre des rosomanes, 
of a thousand uses. Appl. author: 
Honig-Cooper & Harrington. 
© 27Aug54; KK172418. 

GINETTE, MME. 

Happy Mother's Day to our queen of 
quisine. Here's to mom; hostess 
with mostess. © Marjorle Glnette 
Glass a.k.a. Mme . Glnette; 25Apr63; 
KKI74112. 



28 



COMMERCIAL PRINTS AND LABELS 



Jan.-June 



GINETTE, MME.-Con. 

Scours, scrubs, shines; queen of 
qulslne dlshrag puff. © Marjorle 
Glnette Glass a.k.a. Mme . Glnette; 
26Apr65; KKI7423?. 

GLADEN ENTERPRISES, INC. © 

Enjoy the newest fun Idea, Twist 'n 
Twirl. Appl . author: Carl F. 
Gladen. © 27Nov62j KKI70993. 



GLASS, MARJORIE GINETTE. 
MME. 



See GINETTE, 



GLASTEEL, INC. © 

For shade that's right, plus color 
and light, Glasteel translucent 
fiberglass panels. © 3Jan63; 
KKI70825 . 

4 profit packages from Georgia- 
Pacific Corp. Georgia-Pacific 
Corp. ... geared to sell more 
Glasteel fiberglass panels. 
© 10Jan63; KK171798. 

GLATT, HERBERT. See MOZAIC PRODUCTS. 

GLEASON REEL CORP. MAYSTEEL PRODUCTS, 
INC, See MAYSTEEL PRODUCTS, INC. 

GLIDDEN CO. © 

Cut house painting work from days to 
hours with new acrylic latex Spred 
house paint. (In Life, May 10, 
1963, p. 78-79) Appl. author: Mel- 
drum & Fewsmlth, Inc. © 10Mav63: 
KKI73457 . 

New homogenized Spred Satin; now the 
easiest wall paint to use and it 
washes like enamel. (in The Pro- 
gressive farmer. Mar. I963, p. 82) 
Appl. author: Meldrum and Fewsmlth, 
Inc. © 15Feb63; KK173217. 
Put them all together in your store 
and they spell the moneyest grocery 
line of all. (in Grocery Industry 
directory of New England, 1963 ed., 
p. 196) Appl. author: Meldrum and 
Fewsmlth, Inc. © 15Jan63; KKI73516. 

GLIDDEN CO. See DURKEE FAMOUS FOODS. 

GLORYBLOOM GARDEN PRODUCTS. 

Showers of Flowers no. 7. 12 varieties 
plus bonus packet. © Glorybloom 
Garden products, division of Roskam 
Co.; 22Apr63; KK17393't. 
Showers of Flowers no. 8. © Glorybloom 
Garden Products, division of Roskam 
Co.; 22Apr63; KK173935. 

GOLDSMITH, HARRY B., JR. See FLORIDA 
OCEAN FARM. 

GOODMAN (H.) & SONS, INC.© 

Hair beauty preparations. Goody. 

© l6Jan63; KKI7097I. 
This is your 1963 hair aids catalog. 
Goody; the leading name in hair 
accessories. 25 p. © l8Jan63; 
KKI71503. 

GOODMAN, H. M. © 

Here we are face-to-face. (in Chicago 
tribune, Feb. 24, 1963) © 24Feb63; 
KKI73568. 
Meet us face-to-face for the greatest 
February furniture sale ever. (in 
Chicago tribune, Jan. 28, I963) 
© 28jan63; KKI73569. 

GOODRICH (B. F. ) CO. © 

BFG Trallmaker bites through deepest 
snow with deepest biting edges of 
all five major brands. Trallmaker 
Sllvertown. (In Life, Nov. 9, 
1962, p. 22-23) Appl. author: 
Batten, Barton, Durstine & Osborn, 
Inc. © 7Nov62; KKI72767. 
Buy a pair now & save $2.00. This 
coupon worth $2 when you buy a pair 
of BFG Safety-S tires. (In Jackson, 
Miss, dally news, Oct. 2, 1962, 
p. 11) Appl. author: Batten, Barton, 
Durstine & Osborn, Inc. © 20ct62; 
KK1723I34. 



New for your car; BFG Commander 220. 
(In Reader's digest. Mar. I963, 
P.24-24A&B) Appl. author: Batten, 
Barton, Durstine & Osborn, Inc. 
© 21Feb63; KK172592. 

Now these tires cost the same, but 
after 17,000 miles, look. Only the 
BFG Edge tire was worth the money. 
(In Jackson, Miss, daily news, 
Nov. 6, 1962, p. 13) Appl. author: 
Batten, Barton, Durstine & Osborn, 
Inc. © 6Nov62; KKI72356. 

On go the brakes, off comes the 
rubber. Skid mark. (in Reader's 
digest, July I962, p. 20-21) 
Appl. author: Batten, Barton, 
Durstine & Osborn, Inc. © 21Jun62; 
KKI72593. 

Pre-season special, B. F. Goodrich 
Trallmaker Sllvertown snow tires. 
(In Indianapolis news, Oct. 1, I962, 
p. 18) Appl. author: Batten, Barton, 
Durstine & Osborn, Inc. © 10ct62; 
KK172355. 

September tire spectacular. This 
coupon worth up to $4 when you buy 
a set of 4 BFG Safety-S tires, 
(in Pittsburgh post gazette, 
Sept. 10, 1962, p. 27] Appl. author: 
Batten, Barton, Durstine & Osborn, 
Inc. © 10Sep62; KK172594 . 

Trallmaker has deepest biting edges of 
all 5 major brands of snow tires. 
Trallmaker Sllvertown. (In Minne- 
apolis star, Nov. 6, I962, p.l3B) 
Appl. author: Batten, Barton, Dur- 
stine & Osborn, Inc. © 6Nov62; 
KKI72595. 

When a narrow edge tire has worn 
almost bald, a BFG big edge tire 
still has half its tread to go. 
(In The Reader's digest, Sept. 1962, 
p. 160-161) Appl. author: Batten, 
Barton, Durstine & Osborn, Inc. 
© 21Aug62; KKI72093. 

When they were new, both these tires 
cost the same. BFG big edge tire. 
(In The Reader's digest, Oct. 1962, 
p.40-4l) Appl. author: Batten, 
Barton, Durstine & Osborn, Inc. 
© 21Sep62; KK172094. 
When they were new, both these tires 
cost the same. BFG big edge tires. 
(In Life, Sept. 21, 1962, p. 94-95) 
Appj.. author: Batten, Barton, 
Durstine & Osborn, Inc. © 19Sep62; 
KKI72764. 

GORDON (JACKIE) MEN'S STORE, INC. © 

Are British woollens best? (in Phila- 
delphia evening bulletin, Jan. 14, 
1963, p. 5) © l4Jan63 (in notice: 
1962); KKI70839. 

Busy day at the office? (In Phila- 
delphia evening bulletin, Apr. I5, 
1963, p. 4) © 15Apr63; KK172791. 
Forget about fair play, give yourself 
every edge. (In Philadelphia 
evening bulletin, Apr. 1, 1963, 
p. 5) © lApr63; KK172539. 
How many roles do you play? (In Phlla- 
delphis evening bulletin, Apr. 22, 
1963, p. 5) © 22Apr63; KKI73OO7 . 
It pays to be a name dropper. (In 
Evening bulletin, Philadelphia, 
Jan. 28, 1963, p. 5) © 28Jan63; 
KKI71087. 
Perfect your one-upmanship. (In 
Evening bulletin, Philadelphia, 
Jan. 21, 1963, p. 5) © 21Jan63; 
KKI70978. 
Pick a number, 1 to 5,000. (In The 
Evening bulletin, Philadelphia, 
Mar. 4, 1963, p. 5) © 4Mar63; 
KKI71998. 
Vitamin E can pep you up. (In 
Evening bulletin, Philadelphia, 
Jan. 7, 1963, p. 5) © 7Jan63; 
KKI70915. 
We are extremely modest. However, 
we must admit that we sell the very 
finest suits. (In Philadelphia 
evening bulletin, Jui.e 3, 1963, p. 4) 
© 3Jun63; KK173778. 



We do not sell the finest quality 
suits, coats and sportswear at 
discounts. (in The Philadelphia 
evening bulletin, June 10, 1963, 
p. 5) © 10Jun63; KKI74189. 

We know men who wear the very finest 
suits, coats and sportswear. (In 
Philadelphia evening bulletin, 
June 17, 1963, p. 5) © 17Jun63; 
KKI74157. 

We like to sell fine clothes. (In 
Philadelphia evening bulletin. 
May 6, 1963, p. 5) © 6May63; 
KKI73870. 

We're open 63 hours a week. (In 
Philadelphia evening bulletin, 
Jun. 24, 1963, p. 5) © 24Jun63; 
KKI74272. 

What's your favorite sport? We have 
sport coats by the hundreds in new 
lighter weight woolens and blends 
in every conceivable color and 
pattern. (in Philadelphia evening 
bulletin, Apr. 29,1963, p. 4) 
© 29Apr63; KKI73III. 

You might think that wealthy people 
don't care about saving $19 to $34 
on a suit, at our discount prices, 
(in Philadelphia evening bulletin. 
May 13, 1963, p. 4) © 13May63; 
KKI73369. 

You need a psychiatrist if you don't 
buy at least 2 of these sharkskin 
suits. (In Philadelphia evening 
bulletin, Apr. 8, I963, p. 5) 
© 8Apr63; KK172699. 

GORHAM CO. © 

A Gorham girl knows what makes a man 
decide to marry. (In Glamour, 
Aug. i960, p. 86-87) © 22Jul60j 
KKI70752. 

GOSCINSKY, M. 

A tribute to Clarence Axman, 50 years 
of service to insurance. See 
EQUITABLE LIFE ASSURANCE SOCIETY OF 
THE UNITED STATES. 

GRABIN-SHAW ADVERTISING, INC. © 

1963 daylight saving time, convenient 
wallet-size rail-air-bus schedule; 
Milwaukee-Chicago, includes phone 
numbers. © 28Apr63; KKI73908. 

GRACE BROS. BREWING CO. © 

Mohawk, premium lager beer. Net 
contents 12 fluid ounces. 
© I30ct59; KK171817. 
Premium lager, Alta beer. Net con- 
tents 1.2 fluid ounces. © 130ct59: 
KKI73432. 

GRACE-REGNEMER FEATURES, INC. © 
Lowell Gasco silences the enemy's 
guns. (In The Lowell sun, 
Apr. 8, 1963, p. 17) Appl. author: 
Richard E. Grace. © 8Apr63; 
KKI74208. 

GRACE SPECIALTIES CO. © 

E-Z furniture bibs for lasting pro- 
tection. © Grace Christensen d.b.a. 
Grace Specialties Co.; 30Mar63; 
KK173129. 

GRAND AWARD RECORD CO., INC. © 

Great themes from hit films, Enoch 

Light and his orchestra. Stereo 

35 mm. RS 835 SD. © 28Feb62; 

KKI73816. 
Stereo 35 mm. RS 826 SD. © 25Aug6l; 

KKI73815. 

Stereo 35 mm; volume two. RS 83I SD. 
© 29Dec6l; KK173814. 

GRAND UNION CO. © 

Let's have a clambake. It's easy. It's 
fun. © 24May63; KK175786. 

GRANGER SALES CO. 

Viking helmet. © Frances J. Granger 
d.b.a. Granger Sales Co.; lOOctoS; 
KK172466. 



1963 



CURRENT REGISTRATIONS 



29 



GRANT, A. M. 

Something really new; a kit for 
making real blueprints, the 
Blueprlnter. See CLARK, A. J. 

GRANT AND GRANT. © 

Piston rings, official piston/rod 
assembly chart, with Important 
engine specifications and formulas. 
® llFeboJ; KK173128. 

GRAY (DOROTHY) LTD. © 

Pass Inspection with a cheek-to- 
cheek complexion. Medicated scrub 
set. (In Seventeen, Oct. I960, 
p.4l) Appl. author: McCann-Erlckson, 
Inc. © 10ct60; KK171011 . 



GREAT RESOURCES CO. © 
Utah, the Beehive State. 
KK173918. 



© 6Jun63; 



GREAT WESTERN SAVINGS & LOAN ASSN. , 

LOS ANGELES. 

Big plans? Or small plans? (In 
Building contractor, Feb. 1965, 
p. 28) © Great Western Savings & 
Loan Assn.; 20Feb63; KK172'*21. 

Fits 150,000 savers. © Great Western 
Savings & Loan Assn.; 25Feb63; 
KK172'^20. 

GREEN GIANT CO. © 

Early peas with tiny Imported onions. 
Net weight 1 lb. 1 oz. NM: "revised 
pictorial design." © 23Jun62; 
KKI7157I. 
Evening Chimes small, young, early 
peas. Net weight 1 lb. 1 oz. 
© 25Jul60; KKI7IO98. 
Farm fresh flavor at a real sweet 
saving; Kounty Kist cream style 
corn. (In Good housekeeping, 
Oct. 1962, p.NE138c) Appl. author: 
Leo Burnett Co., Inc. © l8Sep62; 
KK171't63. 
French style green beans. Net weight 
1 lb. NM: "revised pictorial de- 
sign." © 12May62; KK17157t. 
Garden Patch brand golden whole kernel 
corn. Net contents 4 lbs. 11 ozs. 
© 15Mar60; KK171577. 
Get 50 cents from the Green Giant for 
any 5 Green Giant labels. (in 
Cincinnati post & times-star, 
Dec. 12, 1962, p. 66) Appl. author: 
Leo Burnett Co., Inc. © 12Dec62; 
KKI71457. 
The giant who never gets to play base- 
ball. (In The New Yorker, Sept. 15, 
1962, p. 84) Appl. author: Leo 
Burnett Co., Inc. © 13Sep62; 
KK171464. 

Golden sweet corn, cream style. 
Net weight 1 lb. 1 oz. NM: 
"revised pictorial design." 
© 12Aug62; KKI71565. 
Golden whole kernel com. Net weight 
1 lb. 1 oz. NM: "revised pictorial 
design." © 4Aug62; KK171570. 
Gourmet cooking with vegetables; 

corn aux champignons. (In The New 
Yorker, Sept. 15, I962, p. 85) 
Appl. author: Leo Burnett Co., Inc. 
© 13Sep62; KK171465. 
Gourmet cooking with vegetables; 
cream style corn paclflque. (in 
The New Yorker, Oct. 13, 1962, 
p. 89) Appl. author; Leo Burnett 
Co., Inc. © 110ct62; KK17l460. 
Gourmet cooking with vegetables; 
Mexican langouste stew. (In The 
New Yorker, Nov. 17, 1962, p. 87) 
Appl. author: Leo Burnett Co., Inc. 
© 15Nov62; KKI71458. 
Green Giant brand kitchen sliced 
green beans very young tender. 
Net weight 6 lbs. 7 ozs. NM: revi- 
sions. © 12Jul6l; KKI73186. 
Green Giant brand very young tender 
sweet peas. Net weight 15 oz. 
avoir. © 28jul6l; KK173182. 



Green Giant brand very young tender 
sweet peas. Net weight 1 lb. 1 oz. 
NM: revisions. © 25Jul62; KK173184. 

Green Giant brand very young tender 
sweet peas. Net weight 6 lbs. 
10 ozs. NM: revisions. ® 10Aug6l; 
KKI73183. 

The green giant shows you how to go 
Oriental without leaving home . . . 
the big green man Is a fun-loving 
fellow. (In Look, Nov. 22, I96O, 
p. 56-57) Appl. author: Leo Burnett 
Co., Inc. © 8Nov60; KKI7076I . 

Here's a real doll of a promotion, 
4-foot Green Giant rag doll offer 
for boys and girls who eat their 
vegetables. (In Nargus bulletin, 
Sept. 1962, p. 2 of cover) Appl. 
author: Leo Burnett Co., Inc. 
© 5Sep62; KK171466. 

Is the canned corn you serve quick 
cooked and vacuum packed by the 
Green Giant? (In Journal of the 
American dietetic association, 
Sept. 1962, p. 253) Appl. author: 
Leo Burnett Co., Inc. © lSep62; 
KK171467. 

June Maid brand young, medium small, 
early peas, 3 sieve. Net contents 
6 lbs. 10 ozs. © 23Jun6l; KK171579. 

Kitchen sliced green beans. Net 
weight l4 1/2 oz. avoir. NM: 
"revised pictorial design." 
© 12Jun62; KK171575. 

Kitchen sliced wax beans. Net weight 
1 lb. NM: "revised pictorial de- 
sign." 1 12Jun62; KK171573. 
Kounty Klst brand cut spears asparagus. 
Net contents 10 1/2 oz. avoir. 
NM: revisions. © 23Feb60; KKI7318I. 

Kounty Klst brand whole kernel vaccum 
packed white corn. Net contents 
12 oz. avoir. © 130ct59; KKI73185. 

Kounty Kist french style green beans. 
Net contents 1 lb. NM: revisions. 
© 12May60; KKI7318O. 
Kounty Klst golden whole kernel sweet 
corn. Net weight 4 lbs. 11 ozs. 
© l6Jul6l; KKI73179. 
Kounty Klst 1 \/i' cut green beans. 
Net weight 6 lbs. 7 ozs. © 9Jul6l; 
KKI73178. 
Kounty Kist tender young early peas. 
Net weight 6 lbs. 10 ozs. 
© 19Jul6l; KKI73177. 
Lindy tender young early peas, medium 
small. Net weight 6 lbs. 10 ozs. 
© 15Jul6l; KKI73175. 
Little peas bred to go with great 
lobsters from Maine. (In House 
beautiful, Oct. i960, p.26l) Appl. 
author: Leo Burnett Co., Inc. 
© 20Sep60; KKI7076O. 
Meal Maker brand early peas. Net 
contents 6 lbs. 10 ozs. © llJul60; 
KKI71578. 
Medium small, very young, early peas. 
Net contents 1 lb. 1 oz. NM: 're- 
vised pictorial design." © 12Aug59; 
KKI71572. 
Mexioorn, whole kernel corn with red 
& green sweet peppers. Net contents 
12 oz. avoir. NM: "revised pictori- 
al design." © 24Aug62; KKI71567. 

Mexlcorn, whole kernel com with red 
& green sweet peppers. Net weight 
12 oz. avoir. NM: "revised pic- 
torial design." © 15Jul62; 
KKI71566. 
Minnesota Valley brand small, young, 
early peas. Contents 8 1/2 oz. 
avd. NM: "revised pictorial de- 
sign." © 25JUI6O; KKI71097. 

New from the Green Giant, early peas 
with tiny onions for an elegant new 
taste. (In Club management, 
Sept. 1962, p. 56) Appl. author: 
Leo Burnett Co., Inc. ® lSep62; 
KK171468. 



New from the Green Giant, green beans 
kitchen sliced to bring out their 
snappin' fresh flavor. (In Restau- 
rant management, Oct. 1962, p. 5) 
Appl. author: Leo Burnett Co., Inc. 
© 10ct62; KK171461. 

New from the Green Giant, Le Sueur 
extra-large green asparagus speara. 
(In Club management, Aug. 1962, 
p. 42) Appl. author: Leo Burnett 
Co., Inc. © lAug62; KK171469. 

Nlblets com with green beans. Net 
contents 12 oz. avoir. © 12Sep62; 
KKI71569. 

Nlblets, golden corn. Net weight 

7 oz. avoir. NM: "revised pictorial 
design." © l6Jul62; KKI71568. 

Now the Green Giant puts a tested new 
success in your store, new Green 
Giant vegetables frozen in butter 
sauce and packed in the flavor-tight 
cooking pouch. (In Food mart news, 
Oct. 1, 1962, p. 4) Appl. author: 
Leo Burnett Co., Inc. © 10ct62; 
KK171462. 

A pea for every taste, every recipe, 
every budget, from the valley of 
the Jolly Green Giant. (In Restau- 
rant management, Aug. I962, p. 31) 
Appl. author: Leo Burnett Co., Inc. 
© lAug62; KKI7147O. 

Shoe peg white corn, whole kernel. 
Net weight 12 oz. avoir, NM: 
"revised pictorial design." 
© 12Sep6l; KKI71564. 

Special offer for boys and girls who 
eat their vegetables; 4-foot Jolly 
Green Giant rag doll. (In Life, 
Oct. 19, 1962, p. 29) Appl. author: 
Leo Burnett Co., Inc. © 150ct62; 
KKI71459. 
Tern-ting brand tender, young, sweet 
peas. Net contents 6 lbs. 10 ozs. 
© 21Jul6l; KKI7158O. 
Trellis brand cream style, white 

sweet corn. Net contents 1 lb. 1 oz. 
© 21Jun6l; KKI7IO99. 
Trellis brand French style wax beans. 
Net weight 1 lb. © 28Mar62; 
KKI71095. 
Trellis brand sweet peas. Net con- 
tents 1 lb. 1 oz. NM: "revised 
pictorial design." © 20Aug59; 
KKI71096. 
Very young tender sweet peas. Net 
contents 1 lb. 1 oz. © 12Aug60; 
KKI73176. 
White com, cream style. Net con- 
tents 1 lb. 1 oz. NM: "revised 
pictorial design." © 29Aug60; 
KKI71563. 
Whole green beans. Net weight 1 lb. 
NM: "revised pictorial design." 
© 15Apr62; KKI71576. 

GREENLAND STUDIOS. © 

A new frontier old Boston formula. 
Instant Vlgah air freshener spray 
the Democratic way. Net contents 
4 ounces. © 29Jan63; KK174228. 

GREENSPAN, PHILLIP I. See AMICO IMPORT. 

GREIDER CO. © 

S-T-G new double duty, now prevents 
sand scratches, prevents fish-eyes. 
Contents 8 fl. oz. Appl. author: 
Fred M. Greider. © 31May63; 
KKI73775. 

GREY-WOOD KNITWEAR INDUSTRIES, INC. © 
What was that name again? Foxwood. 
(In The New York times magazine, 
June 9, 1963, p. 43) © 9Jun63; 
KKI73937. 

GRIFFITH LABORATORIES, INC. © 

First, the lOO-HP dual-plate model, 
now Griffith's new 60-hp dual-plate 
lo-boy mince master. Model no. 200- 
60. © 8May63; KK173532. 
Seasoning is our business. © 15Mar63; 
KKI73092. 



30 



COMMERCIAL PRINTS AND LABELS 



Jan.-June 



GRISWOLD CONTROLS. © 

Flow control meter, model 11-A. 

© 31Jan63; KKI72783. 
Flow control valve; models 8O-8I. 

© lMay63; KK173624. 
Flow control valve; models 5O-5I. 

© lMay63; KKI73623. 
Flow control valve; models 90-91-92- 

93. © lMay63; KK173622. 
Flow control valve, models 30-34. 

© 15May63; KK173824. 
Flow control valve, models 20-24. 
© l5May63; KK173825. 

GROTNES RACHINE WORKS, INC. © 
Expanding mandrel machine tools. 
© lMare3; KKI73442, 

GROVE LABORATORIES, INC. © 

Why be hurt by hemorrhoids? The Pazo 
formula. (in Look, Aug. I5, 196I, 
P-.58) Appl . author: Gardner Adver- 
tising Co. © 15Aug6l; KKI73221. 



GUENTHER, ERNEST. 

Spain. See FRITZSCHE BROS. 



INC. 



GULF & WESTERN INDUSTRIES, INC. © 

For convenience performance and serv- 
ice trust Powerlde-Line . (In Job- 
ber topics, Apr. 1963, p. 104-105) 
Appl . author : Clay Stephenson 
Associates, Inc. © 10Apr53; 
KKI73397 . 
One catalog one order form one invoice 
for all your General Service needs. 
(In Motor, Apr. I963, p.8l) Appl. 
author: Clay Stephenson Associates, 
Inc. © 15Apr63j KKI73349. 
The PSG plan for Jobbers, for the man 
with the maJtings of success. (In 
Southern automotive Journal, Apr. 
1963, p. 163) Appl. author: Clay 
Stephenson Associates, Inc. 
© 8Apr63; KKI73402. 

GULF CARTON DIVISION, ST. REGIS PAPER 
CO. See ST. REGIS PAPER CO. GULF 
CARTON DIVISION. 

OTNOBS, INC. © 

Prosponge, a new advance in controlled 
parenthood. © 2Jan63; KKI7138O. 



H 



H. T. I. See HONEY TOY INDUSTRIES, INC. 

HAMILTON COSCO, INC. © 

Cosco Gro-Planter furniture with 

electric sun. ET-87. NM: revisions 
& additions. © 26Mar63; KKI7253O. 
Cosco Gro-Planter with electric sun. 
NM: additions & revisions. 
© 4Jan63; KKI71617. 
Stylaire Gro-Planter furniture with 
electric sun. © 13Mar63; KKI72289. 

HAMM, GILBERT. © 

Willie Water Saver the Conservation 
Kid says. Join the parade, be a 
water saver for America's future. 
© lApr63; KK173773. 

HAMM (THEO.) BREWING CO. © 

Big fresh taste, brewed from nature's 

purest waters. Appl. author: 

Campbell Mlthun, Inc. © lMar63; 

KKI72473. 
Big fresh taste brewed from nature's 

purest waters; Hamm's. Glass over 

waterfall. Appl. author: Campbell- 

Mithun, Inc. © lApr63; KKI7387I • 
Easy open, Hamm's new, aluminum top. 

Appl. author: Campbell -Mlthun, 

Inc. © lFeb63; KKI72078. 
New, aluminum, easy-open top. 

Appl. author: Campbell-Mlthun, 

Inc. © 2Jan63; KKI71633. 



HAMMOND ORGAN CO. © 

Are you the man who thinks he has a 
tin ear? Well bet you ten minutes 
at the Hammond organ, you're wrong. 
(In Fortune, July 1962, p. 31) 
Appl. author: Young & Rubicam, Inc. 
© 26Jun62; KK173046. 

Christmas is homecoming. (In Nation- 
al geographic, Nov. I962, p. 597) 
Appl. author: Young & Rubicam, Inc. 
© lNov62; KK172427. 

A Christmas thought from Hammond Organ 
Company to its dealers and all 
others in the music industry. (In 
Piano trade magazine, Dec. I962, 
cover) Appl. author: Young & 
Rubicam, Inc. © lDec62; KK172442. 
The Christmas tree's loaded with 
Hammmond organ advertising. (in 
Piano trade magazine, Oct. 1962, 
cover) Appl. author: Young & 
Rubicam, Inc. © 10ct62j KK172440. 

Does having fun have to be so dam 
much work? (In Nation's business, 
Oct. 1962, p. 25) Appl. author: 
Young & Rubicam, Inc. © 10ct62; 
KKI72435. 

A growing congregation chose an organ 
that would grow along. (In The 
Episcopalian, Oct. 1962, p. 53) 
Appl. author: Young & Rubicam, Inc. 
© 17Sep62; KK172432. 

Half the organs we build are bought 
by people who can't play a note. 
(In Look, Oct. 9, 1962, p. 5) 
Appl. author: Young & Rubicam, Inc. 
© 25Sep62; KK172433. 
Hammond Organ Company is pleased to 
announce the purchase of Everett 
Piano Company. (In Piano trade 
magazine, Jan. I963, cover) Appl. 
author: Young & Rubicam, Inc. 
© lJan63; KK172443. 
A Hammond organ feature: selective 
vibrato. Third in a series telling 
how the concert model Hammond organ 
enlarges the musical resources at 
your command. (In The Diapason, 
Oct. 1962, p. 14) Appl. author: 
Young & Rubicam, Inc. © 10ct62; 
KKI72447. 
Hammond organ wins mahogany design 
award for third consecutive year. 
(In Piano trade magazine, Feb. I963, 
cover) Appl. author: Young & Rubi- 
cam, Inc. © lFeb63; KK173713. 
The Hammond self-contained organ. 
Now for Christmas, Hammond organ 
music comes in eleven decorator 
finishes. (In House beautiful, Nov. 
1962, p. 21) Appl. author: Young & 
Rubicam, Inc. © l80ct62; KK172429. 
A highly rewarding opportunity for 
music teachers; Hammond organ. 
(In Music Journal, Jan. I963, 
p. 79) Appl. author: Young & 
Rubicam, Inc. © 25Dec62; KK173049. 
How to get this Hammond organ for your 
parish school or church without 
asking anyone for money. (in 
Extension, Jan. I963, p.l) 
Appl. author: Young & Rubicam, Inc. 
© 10Dec62; KK172437. 

How to unwind at night : slow down at 
the Hammond organ. (In Fortune, 
Jan. 1963, p. 161) Appl. author: 
Young & Rubicam, Inc. © 25Dec62; 
KKI7243O. 

Ladles & gentlemen, the members of 
the orchestra have taken their 
places. (In McCall's, Dec. 1962, 
p. 14-15) Appl. author: Young 8c 
Rubicam, Inc. © 21Nov62; KK172454. 

New, exclusive financing plan created 
for Hammond organ dealers. (In 
Piano tr«de magazine. Mar. I963, 
cover) Appl. author: Young & Rubi- 
cam, Inc. © lMar63; KK173714. 
The New Hammond Play Time guarantee: 

a pledge you'll play in 30 days. 

(In Look, Sept. 25, 1962, p.l) 

Appl. author: Young & Rubicam, Inc. 

© llSep62; KKI72451. 



The new sound of music is you at the 
Hammond. (In McCall's, Nov. 1962, 
p. 13) Appl. author: Young & Rubicam, 
Inc. © 220ct62; KK172449. 

The new sound of music is you at the 
Hammond. Now that you've decided 
to buy an organ, read why it should 
be a Hammond. (In Look, Nov. 20, 
1962, p. 20-21) Appl. author: 
Young & Rubicam, Inc. © 6Nov62; 
KKI72453. 

The new sound of music is you at the 
Hammond. You can play this organ 
with two fingers. (In Look, 
Oct. 23, 1962, p. 127) Appl. author: 
Young & Rubicam, Inc. © 90ct62; 
KK172426. 
One man purchased all these organs. 
(In Homiletic and pastoral review, 
Sept. 1962, p. 2 of cover) Appl. 
author: Young & Rubicam, Inc. 
© 20Aug62; KKI7305I. 
One of our most important exclusive 
features: the retail organ sales- 
man. (In Piano trade magazine, 
Sept. 1962, cover) Appl. author: 
Young & Rubicam, Inc. © lSep62; 
KKI72439. 
Only two kinds of children can be 
taught to play the Hammond organ. 
(In McCall's, Oct. I962, p. 15) 
Appl. author: Young & Rubicam, Inc. 
© 21Sep62; KK172448. 
Pick one out, see your Hammond dealer. 
Have a whole, new ... kind of family 
Christmas. (In Redbook, Nov. I962, 
p. 6-7) Appl. author: Young & Rubi- 
cam, Inc. © 250ct62; KK172450. 
Seven ideas for remodeling your life 
with a Hammond organ, {in House 
beautiful, Sept. I962, p. 29) Appl. 
author: Young & Rubicam, Inc. 
© 21Aug62; KKI73715. 
She'd love our handsome luxury spinet. 
Seven businesslike reasons why you 
should give your wife this sentimen- 
tal gift for Christmas. (In Nation's 
business, Dec. 1962, p. 11) Appl. 
author: Young & Rubicam, Inc. 
© lDec62; KK172425. 
Shower of stars. Grease paint paid 
for a Hammond organ. (in School 
management, Nov. I962, p. 13) 
Appl. author: Young & Rubicam, Inc. 
© 230ct62; KKI72431. 
Sing along with nobody, but the kids. 
(In Look, July 3, 1962, p. 55) 
Appl. author: Young & Rubicam, Inc. 
© 19Jun62; KK172436. 
Teen-age trouper finds a fresh new 
sound on the Hammond organ. (In 
Internaticnal musician, Sept. 1962, 
p. 23) Appl. author: Young & Rubicam, 
Inc. © lSep62; KK173047 . 
There were parties before there were 
Hammond organs, but they weren't 
nearly as much fun. (In Holiday, 
Oct. 1962, p. 119) Appl. author: 
Young 8e Rubicam, Inc. © 15Sep62; 
KK172428. 
This, a Hammond organ bench, is even 
more fun to spend your free time on. 
This is fun for Just loafing in 
the sun on. (In Look, Aug. 14 , 
1962, p. 49) Appl. author: Young & 
Rubicam, Inc. © 31Jul62; KK172434. 
This 88 year old parish built a con- 
temporaiy church and put a contem- 
porary Hammond organ inside. (In 
Catholic building and maintenance, 
Nov. -Dec. 1962, p. 77) Appl. author: 
Young & Rubicam, Inc. © 250ct62; 
KKI72444. 
This 14 year old Hammond organ hasn't 
seen a service man In 6 years. (In 
Presbyterian life, Sept. I5, 1962, 
p. 33) Appl. author: Young & Rubi- 
cam, Inc. ® 15Sep62; KK173048. 
This is the concert model, largest, 
most magnificent Hammond organ. 
Suggestion for your executive gift 
list. (In Fortune, Nov. 1962, 
p. 101) Appl. author: Young & Rubi- 
cam, Inc. © 300ct62; KK172446. 



1963 



CURRENT REGISTRATIONS 



31 



This new Methodist sanctuary took 
months of planning and study and 
decisions to build; this new organ 
Inside took no discussion at all. 
(In Together, Sept. 1962, p. 10) 
Appl. author: Young * Rublcam, Inc. 
© 15Aug62; KKiraUltS. 

27 fascinating sounds your family can 
play on Christmas morning, If you 
give them a Hammond organ. (In 
Holiday, Nov. 1962, p. 191) Appl. 
author: Young & Rublcam, Inc. 
© 150ct62; KK172424. 

We asked Principal Julius Bussey why 
he chose a Hammond organ for his 
school. (In School management, 
Sept. 1962, p. 126) Appl. author: 
Young & Rublcam, Inc. ® 23Aug62; 
KK172l*52. 

Who, what, where, when, why? Hammond 
organ, music's most glorious voice 
and most valuable franchise. (In 
Piano trade magazine, Aug. 1962, 
cover) Appl. author: Young & Rubl- 
cam, Inc. © lAug62; KK172'*58. 

Why many leading organists choose the 
concert model Hammond organ. (In 
Central Arizona Chapter American 
Guild of Organists year book & di- 
rectory 1962-63, p. 15) Appl. au- 
thor: Young & Rublcam, Inc. 
© lSep62; KK172441. 

Why this school removed a 6 year old 
Installation and bought a Hammond 
organ. (in Catholic school Journal, 
June 1962, p. 79) Appl. author: 
Young k Rublcam, Inc. © 27May62; 
KKI7305O. 

HANCE BROS. & WHITE CO. © 

Now clinically tested Rash-Eze lotion 

and tablets. 12 tablets. © 8Apr63; 

KKI727I'*. 

Now clinically tested Tan-Eze lotion 

and talbets. 12 tablets. © 8Apr63; 

KKI72715. 

HANCOCK (JOHN) MUTUAL INSURANCE CO. © 
The role of the John Hancock in the 
world of today. (In Underwriters 
report, Dec. 20, 1962) Appl. au- 
thor: McCann-Erickson, Inc. 
© 20Dec62; KK173243. 

HANNA-BARBERA PRODUCTIONS. © 

The Jetsons jigsaw puzzle. No. 4637. 

Caught speeding. 70 pieces. 

© 26Dec62; KK171266. 
The Jetsons jigsaw puzzle. No. 4637. 

To the jet in. 70 pieces. 

© 26Dec62; KK171267. 
36 Yogi Bear valentines for boys and 

girls to send. © 7Dec62; KKI71265. 

HANNA-BARBERA PRODUCTIONS, INC.® 
The Jetsons fun pad game . For ages 
6 to adult. 4331. [By] Milton 
Bradley Co. © lJan63; KKI72965. 
Pebbles Flintstone . No. 0700-5- Appl. 
author: Ideal Toy Corp. © 10Jan63 
(in notice: I962); KKI72369 . 

HANNAU COLOR PRODUCTIONS, INC. © 

Avion, masterfully constructed to out- 
last them all. Avion Imperial 
30'. © 5Mar63 (in notice: 1962); 
KKI72502. 
Golden Crescent Manufacturing presents 
Piggyback Penthouses. © 5Mar63 
(m notice: I962); KK172503. 
Slick Craft '63, the quality name in 
boating. © l8Mar63; KKI73032. 

HARLAN HOMES, INC, © 

The Space Needle, a concept of living 
that will make your spirit soar. 
© 23Feb63; KKI71990. 

HARNISCHFEGER HOMES, INC. © 

Exclusive. . .for home builders. Harn- 
isohfeger Homas announces a drama- 
tic new marketing plan which will 
double even triple your sales. 



(In Practical builder, Dec. 1962, 
p. 61) Appl. author: Hoffman, York, 
Paulson 4 Gerlach, Inc. e lDec62; 
KK175283. 

Harnlschfeger Homes announces a 
dramatic new marketing plan which 
will double, even triple your sales. 
Exclusive for home builders. (In 
Manufactured homes, Nov. -Dec. 1962, 
p. 65-66) Appl. author: Hoffman, York 
Paulson t Gerlach, Inc. © 15Nov62; 
KK173284. 

MSP design factor homes outsell ordi- 
nary homes 2 to 1 . New. . .original 
lowest-cost split-foyer in the Mid- 
west. (In Practical builder, Jan. 
1963, p. 96) Appl. author: Hoffman, 
York, Paulson & Gerlach, Inc. 
© lJan63; KK173282. 

HARPER (I. W.) DISTILLING CO. © 
In every glass, a great tradition; 
I. W. Harper, the gold medal 
bourbon. Since 1872, I. W. Harper, 
(in Seattle post-intelligencer. 
Mar. 21, I963, p. 9) Appl. author: 
Otto Kleppner. © 21Mar63; 
KKI7286O. 
In every glass, a great tradition; 
I. W. Harper, the gold medal 
bourbon. Special note to liquor 
merchants & tavern owners. (In 
Baltimore evening sun. Mar. 12, 
1963, p.B6) Appl. author: Otto 
Kleppner. © 12Mar63; KKI72926. 
In every glass, a great tradition; 

I. W. Harper, the gold medal bourbon. 
Special note to liquor merchamts 
& tavern owners. (In The New York 
times, Apr. 5, 1963, p. 22) Appl. 
author: Otto Kleppner. © 5Apr63; 
KK172859. 
In every glass of I. W. Harper a great 
tradition. I. W. Harper rich in 
tradition and famous for quality 
since 1872. (In Liquor store, 
Apr. 1, 1963. p.5) Appl. author: 
Otto Kleppner. © lApr63; KKI72853. 
Now, 6 new wonderful ways to profit 
with I. W. Harper. (In Beverage 
retailer weekly New York ed., 
Nov. 19, 1962, p.3A) Appl. author: 
Otto Kleppner. © 19Nov62; 
KKI70818. 
Since 1872 all-time premium profits 
from an old time Kentucky favorite,. 
I. W. Harper, the gold medal bourbon. 
(In New Jersey beverage Journal, 
Feb. 1963, P.6-C) Appl. author: 
Otto Kleppner. © lFeb63; KK171539. 
Taking bows since I872, I. W. Harper 
the gold medal bourbon. (In Metro- 
politan opera program. Mar. 9, 1963, 
p. 7) Appl. author: Otto Kleppner. 
© 9Mar63; KK172854. 
A tradition of good taste and famous 
quality. (In TV guide, Apr. 13-19. 
1963, p.A-US) Appl. author: Otto 
Kleppner. © 13Apr63; KK174070. 
You give so much more pleasure with 
I. W. Harper, the gold medal bourbon, 
(in New York world-telegram and sun, 
Nov. 20, 1962, p. 9) Appl. author: 
Otto Kleppner. © 20Nov62; KKI70812. 

HARRIS BUILDING CORP. © 

Hold everything, don't build a Florida 
room until you receive this cap- 
tivating fascinating Stere-o-scope. 
(In Miami herald, Jan. 7, I963, 
p.lOA) © 7Jan63; KK1719'^5. 

HARRISON SPECIALTY CO., INC. © 

Happy Daze Big Grouch refresher spray. 
Contents: 5 ounces net weight. 
© 15May63; KK174299. 
Happy Daze Big Nag refresher spray. 
Contents: 5 ounces net weight. 
© 15May63; KK174301. 
Happy Daze Bull Thrower refresher 
spray. Contents: 5 ounces net 
weight. © 15May63; KKI74300. 



HARRY Sc DAVID. C 

Surprise your friends, be good to 
yourself, give the world's rarest 
and finest fruit; send a special 
summer fruit-of-the-month club. 
NM: additions * revisions. 
© 21May63; KK173904. 

HAVENLY PRODUCTS CO. 

Hapco concentrated sealer and condi- 
tioner for power steering and auto- 
matic transmissions. 6 fl. oz. 
O John T. Frederick d.b.a. Havenly 
Products Co.; 30May63; KK173931. 

HAWKINSON (PAUL E. ) CO. © 

I think I know why I wasn't invited 
to Join their car pool. Appl. 
author: Raymond P. Hawklnson. 
© 5Nov62; KKI70996. 

HAYES, ROBERT. © 

5 zenuine aromatic Cedar Bouquet 
blocks. © 26Dec62; KK173125. 

HEATH (L. S.) & SONS, INC. © 

Candy roll ice cream bar. ® 24jan63; 
KKI72693. 

HEBALEITZ, LYTHUNE M., pseud. See 
HUNTLEY, ELIZABETH M. 

HELBROS WATCH CO., INC. © 

Glamour gift or budget, buy He lb roe, 
quality distinguishes both. 
Primrose. (In Post exchange and 
commissary, Sept. I960, p. 33) 
© lSep60; KKI7II35. 

HELENE CURTIS INDUSTRIES, INC. © 

Now give your legs precious complexion 
care as you shave. New luscious 
pink Plush shave-creme is completely, 
exclusively feminine and it's from 
Helena Curtis. (In Glamour, Oct. 1, 
i960, p. 34) © 10ct60; KKI73233. 

HELLER TOOL CO. © 

Meet Mr. D. Mr. D. helps you cut 
costs with Heller hacksaws. (In 
Industrial distribution, Jan. I963, 
p. 32-33) © lJan63; KK172721. 

HEMFLING, ROBERT. © 

Every last Friday holds something 
special just for you at Granada 
Village Center. (In North Valley 
mail, Feb. 13, 1963, p. 12) 
© 13Peb63; KKI72778. 

HENCKE PUB. CO. © 

Hunting & fishing in Missouri, 1964 
annual. Donald S. Hencke, editor 
& publisher, & Paul G. Hencke, 
editorial advisor. © 20Apr63; 
KKI738OI. 

HENRIKSEN, --. 

Timber wolves, ferocious, savage and 
cruel. See OLD COLONY GAS & 
OIL CO. 

HERBERT, EDWARD J. See EDROY PRODUCTS 
CO. 

HERCULES POWDER CO. © 

The boll weevil, life cycle, damage and 
control. (Toxaphene no. 624) Appl. 
author: F. E. Schmitt, Jr. 
© 28Mar63; KK173312. 
The boll weevil life cycle, damage, 
and control. (Toxaphene no. 624-1) 
Appl. author: Doris J. Watson. 
© 27May63; KK174209. 
Coastal bend insect newsletter. 

Appl. author: Charles A. Stainback. 
© 3Apr63; KKI73309. 
The cotton bollworra, com earworm, 
tomato fruitworm, life cycle, damage 
and control. (Toxaphene no. 625) 
Appl. author: F. E. Schmitt, Jr. 
© 28Mar63; KK173314. 
The cotton bollworm, com earworm, 
tomato fruitworm life cycle, 
damage, and control. (Toxaphene 
no. 625-1) Appl. author: Doris J. 
Watson. © 27May63; KK174210. 



32 



COMMERCIAL PRINTS AND LABELS 



Jan.-June 



HERCULES POWDER CO. -Con. 
The cotton fleahopper, life cycle, 
damage and control. (Toxaphene 
no. 623) Appl. author: F. E. Schmltt, 
Jr. © 28Mar63j KK173310. 
The cotton fleahopper life cycle, 
damage, and control. (Toxaphene 
no. 623-1) Appl. author: Doris J. 
Watson. © 27May63; KK17'+213. 
The cotton leafworm, life cycle, dam- 
age and control. (Toxaphene no. 622) 
Appl. author: F. E. Schmltt, Jr. 
© 28Mar63; KK173313. 
The cotton leafworm life cycle, 
damage, and control. (Toxaphene 
no. 622-1) Appl. author: Doris J. 
Watson. © 27May63j KK17'<-212. 
Hercoflex 150, a low temperature 

primary plasticizer. (Product data, 
N0.283) Appl. author: F. E. Schmltt, 
Jr. © 100ct62; KKI71685. 

Hercoflex 200, a general -purpose 
primary plasticizer. (Product 
data, no. 282) Appl. author: F. E. 
Schmitt, Jr. © 100ct62; KKI7O739. 

Rio Grande Valley, insect news letter. 
Appl. author: Charles A. Stainback. 
© 3Apr63; KK173308. 

Thrlps, life cycle, damage and control. 
(Toxaphene no. 626) Appl. author: 
F. E. Schmitt, Jr. © 28Mar63; 
KKI7331I. 
Thrips life cycle, damage, and con- 
trol. (Toxaphene no.626-1) 
Appl. author: Doris J. Watson. 
© 27May63; KK17't211. 

HEflMAN, FRANCIS. See SPONGE WAY CO. 

HERMAN, HAROLD M. © 

Sidedoor sleeping car with animated 
hobo. (In Chicago Sunday tribune, 
Dec. 2, 1962, p. 70) © 2Dec62: 
KK172lt04. 

HEUBLEIN, INC. © 

Absolutely delicious, happily in- 
expensive Club cocktails. (in 
Columbus dispatch, Apr. 25, I963, 
P.39A) Appl. author: Benton & 
Bowles, Inc. © 25Apr63; 10^174177. 

Bell's 6, aged 6 long years; better 
try this better Scotch. (In 
Newark evening news. May 1, I963, 
p. 59) Appl. author: Benton & 
Bowles, Inc. © lMay63; KK17'H83. 

Bisquit is cognac. (in The Wall 
Street journal, Apr. 4, 1963, 
p. 5) Appl. author: Benton & 
Bowles, Inc. © 4Apr63; KK174l82. 
Extra age at no extra cost, why 
Scotch customers are demanding 
Bell's 6. (In Northwest beverage 
Journal, Oct. 1962, p. 13) Appl. 
author: L. C. Gumbinner Advtg. 
Agency. © 100ct62; KK170743. 
The fastest growing item in the 
liquor field today. (in Package 
store management, April 1963, 
p. 18-19) Appl. author: L. C. Gum- 
binner Advtg. Agency. © 15Apr63; 
KK173071- 
The fastest growing item in the liquor 
field today. Sales of Heubleln 
Cocktails are multiplying . . . and 
multiplying. (In Liquor store, 
Feb. 1963, p. 30-31) Appl. author: 
L. C. Gumbinner Advertising Agency. 
© lFeb63; KK171897. 
For business friends at Christmas, 
here's a way to say merry business 
in perfect taste, give Bisquit, 
the connoisseur's cognac. (In Wall 
Street Journal, Dec. 4, I962, p. 6) 
Appl. author: Benton & Bowles, Inc. 
© 4Dec62; KK172035. 
Give your customers Canadian whisky 
as Canadians drink it. Canadian 
Velvet. (In Northwest beverage 
Journal, Apr. 1963, p. 27) Appl. 
author: L. C. Gumbinner Advertising 
Agency, Inc. © 10Apr63; KK173362. 



Harvey's Bristol cream sherry; rec- 
ommend this rare Imported sherry, 
a most distinguished gift. (In 
Beverage media, Dec. 1962, p. 77) 
Appl. author: Benton & Bowles, Inc. 
© 26Nov62; KKI72034. 

Heubleln cocktails, the fastest growing 
line in the liquor field today, 
(in Seaboard beverage Journal, May 
1963, p. 59) Appl. author: L. C. 
Gumbinner Advtg. Agency. © lMay63; 
KKI73512. 
Never serve the coffee without the 
cream; Harvey's Bristol Sream, that 
is. (in The New Yorker, Nov. 10, 
1962, p. 85) Appl. author: Benton 
& Bowles, Inc. © 8Nov62; KK172039. 
Pour your favorite cocktail right 
from the Heubleln bottle . Heubleln 
cocktails. (In Newark evening news. 
Mar. 18, 1963, p. 5) Appl. author: 
Lawrence C. Gumbinner Advertising 
Agency, Inc. © l8Mar63; KK173360. 
Think delicious. Pour your favorite 
cocktail right from the Heubleln 
bottle. (In Life, Apr. 5. 1963, 
p. 63) Appl. author: L. C. Gumbinner 
Advtg. Agency. © lApr63; KK173074. 

What this country needs is a good 
25^ daiquiri. Darren McGavin. 
(In Life, Mar. 8, 1963, p. 57) 
Appl. author: L. C. Gumbinner Ad- 
vertising Agency. © 4Mar63; 
KKI72663. 

What this country needs is a good 25/ 
martini; it's here, it's Heubleln. 
(In Life, Feb. 8, I963, p. 91) 
Appl. author: L. C. Gumbinner Adver- 
tising Agency. © 4Feb63; KKI71935. 

HEUBLEIN, INC. STE . PIERRE SMIRNOFF 
FLS. SEE SMIRNOFF (STE. PIERRE) 
FLS. 

HEYER, INC. © 

The Beyer gelatin duplicating process. 
Suggestions on how to obtain best 
results from it. © 29Jan63; 
KKI71277. 
How to get best results on any spirit 
duplicator with Heyer Dual -Purpose 
duplicating carbon paper. 
© 19Mar63; KKI72323. 

HILLS BROS. COFFEE, INC. © 

Coffee H. [Metal label] © 17Dec62; 

KKI7IO79. 
Free kitchen kanlster at no extra 
cost with exciting coffee recipes. 
Drip grind. 3 lbs. net weight. 
[Label] © 17Dec62; KKI7IO78. 

HILSUM SALES CORP. © 

Vend-A-Stamp, now available in a 
5 column model. Appl. author: 
William Keats. © 28Peb63; 
KKI72081. 

HIRSH (S. A.) MFG. CO. © 

New, Hlrsh home storage systems. 

Appl. author: David Shulman. 

© 30Apr63; KK173160. 
New ideas to solve your storage 

problems; Stor-A-Way storage 

centers by Hlrsh. The Royal. 

Appl. author: David Shulman. 

© 17Dec62; KK170710. 
New ideas to solve your storage 

problems; Stor-A-Way storage 

centers by Hlrsh. The Royal. 

[Woman standing by cabinets] 

Appl. author: David Shulman. 

© 17Dec62; KK170709. 

HODES-DANIEL CO., INC. 

Better budgeting begins at Home. 
Appl. author: Jean Reiser. 
© Hodes-Danlel a.a.d.o. Modes- 
Daniel Co., Inc.; 6Mar63; KK17'(039. 

A happy springtime begins with money 
from Morris Plan. Appl. author: 
Jean Reiser. © 6Mar63; KK1740itO. 



Spring spruce-up begins with money 
from Local. Appl. author: Jean 
Reiser. © 6Mar63; KKI74038. 

HOERR, HENRY PETER. © 

A booster. © 19Dec62; KK171354. 

HOME CENTERS, INC. © 

Fabulous February values, no down 
payment, pay nothing till next June, 
(in Akron beacon Journal, Feb. 17, 
1963, p. lie) Appl. author: George 
Richards. NM: additions. © 17Feb63, 
KKI73589. 

Last 3 days. A price-smashing climax 
to a solid month of sensational 
anniversary sale savings. (in Akron 
beacon Journal, Feb. 28, 1963, p. 62) 
Appl. author: George Richards. 
NM: additions. © 28Feb63; KKI73588. 
Monday only, RCA Victor TV swap, 
(in Akron beacon Journal, Feb. 10, 
1963, p.lC) Appl. author: George 
Richards. NM: additions & revisions. 
© 10Feb63 (in notice: 1962); 
KKI7359O. 
RCA Victor new vista 23" television 
console. Model M-232-6. (in 
Akron beacon Journal, Feb. 24, 1963, 
P.I3D) Appl. author: George Richards. 
© 24Feb63; KK173293. 



HONEY TOY INDUSTRIES, INC. © 
Instant life. Just add water. 

Magic powder hatches into living 
baby Sea-Monkeys. Item no.ll8. 
Appl. author: Harold Braunhut. 
© 29Dec62; KK172405. 
Instant life. Just add water. Sea- 
Monkeys. Item no. 118. © 120ct62; 
KKI7IO58. 

HOWARD, DONALD D. © 

Moor-O-Matic, sensational new in- 
vention; boat mooring apparatus 
having remotely operable release 
means. © 29Mar63; KKI72520. 

HOYNE, TOM. 

The capping ceremony. See AMERICAN 
HOSPITAL SUPPLY CORP. 

HUBBELL, CHARLES H. 

American Heritage Dogfight air battle 
game. World War I. See BRADLEY 
(MILT on) CO. 

HUDSON (H. D. ) MANUFACTURING CO. © 
Follow this spray dust timetable. 

© 6Jan62: KK171221. 
For bountiful gardens, Hudson sprayers 

& dusters. (in Better homes & 

gardens. May 1962, p. 129) 

© 19Apr62; KK171227. 
Mr. Dealer, now is the time to set up 

your display for outdoor comfort, 

plus all spraying and dusting Jobs 

for the rest of the season. 

© 17Feb62; KKI71228. 
Now is the time to apply dormant 

spray, before leaves appear. 

© 23Jan62; KK171224. 
Now is the time to live outside and 

love it; spray and dust for flies 

and mosquitoes. © 23Jan62; 

KKI71225. 
Now is the time to start spraying or 

dusting for beautiful roses and 

other flowers. © 23Jan62; 

KKI71223. 
Now is the time to start your lawn 

spraying program for crab grass, 

lawn weeds. © 23Jan62; KK171226. 
Now, kill face flies effectively, 

easily, safely; new, no.6319 Hudson 

Hydra-Gun with Select-O-Spray. 

© 20Mar62; KK171222. 

HUMBLE OIL & REFINING CO. © 

Everything's all right, dear, I'm at 
an Esso station. You get all kinds 
of help at your Happy Motoring sign. 
(In Ladies home Journal, Sept. 1962, 
p.M) © l4Aug62; KKI72293. 



1963 



CURRENT REGISTRATIONS 



33 



Homecoming, here we come. Esso. (In 
The Saturday evening post, Oct. 13, 
1962, p. 61) © 90ct62; KKI72II8. 

Sparkling rest rooms are Just one of 
the many services you'll find at 
your Happy Motoring sign. Esso. 
(In The Ladles' home Journal, Oct. 
1962, P.R5) © l8Sep62; KK172119. 

HUNTER CO. © 

Hunter leather products engineered 
for action. Appl. author: Clyde 
Bellsle. © 28Feb65; KKI71969. 

HUNTLEY, ELIZABETH M. 

Dekka-face form; the answer to a tired 
face the preservation of youth. 
© Elizabeth M. Huntley, Lythune M. 
Hebaleltz, pseud.; 15Jan63; KK173483. 

HURST-CAMPBELL, INC. © 

Competition plus by Hurst. Don't fool 
with this one. (In Hot rod maga- 
zine. Mar. 1963, p. 9) © 15Feb63 
(in notice: I962); KK173'*88. 

HUTCHINS CO., INC. © 

Bumper guards. Appl. author: W. L. 
Hutchlns. © 2Jan63j KKI71083. 



I 



IDEAL TOY CORP. © 

Baby Pebbles Fllntstone. No. 0710-4. 

© 10Jan63; KK1724l4 . 
The doll you love to dress. Tammy. 

No. 9000-1. © iMar62; KKI72789. 
Klssy, a paper doll 24" tall. N0.6082. 

Authorized ed . Appl. author: 

Saalfleld Pub . Co . © 9May63j 

KK173646. 

IDIOTS DELIGHT, UNLTD. © 

Handy, novel sanitary parakeet diapers. 
(In The Wellesley townsman, Nov. 29, 
1962, p. 3) © 29Nov62; KKI7183O. 

ILLINOIS BAKING CORP. SAFE-T PACIFIC 
BAKING CO. See SAFE-T PACIFIC BAKING 
CO. 

IMPERIAL WALLPAPER MILL, INC. © 

Beekman Place, a most engaging pair 
of Interchangeable espalier trees. 
Appl. author: James Seeman Studios, 
Inc. © 30Apr63; KK174079. 

Hudson River, a famous panoramic 
view of 1830, looking north from 
a battery at West Point. Appl. 
author: James Seeman Studios, 
Inc. © 30Apr63; KK174125. 

Rose arbor, a versatile decoration 
especially suitable for framing 
large wall spaces. Appl. author: 
James Seeman Studios, Inc. 
© 30Apr63; KK174124. 
-St. Tropez, the quaint fishing village 
on the French Riviera. Appl. au- 
thor: James Seeman Studios, Inc. 
© 30Apr63; KK17408l. 

Sayonara. Shoji screens on a Japanese 
foil block background frame a tradi- 
tional Japanese garden vista. 
Appl. author: James Seeman Studios, 
Inc. © 30Apr63; KKI74083. 

Southern spring, a vista of an old 
southern plantation among moss 
covered trees seen through a vi- 
gnette of cherry blossoms. Appl. 
author: James Seeman Studios, Inc. 
© 30Apr63; KK174o80. 

Sutton Place. Classic Grecian urns 
and rhododendron leaves in archi- 
tectural niches. Appl. author: 
James Seeman Studios, Inc. 
© 30Apr62; KK174084. 

Toledo, a distant lanascape in the 
style of El Greco's View of Toledo 
seen through a magnificlent wrought 
Iron gate. Appl. author: James 
Seeman Studios, Inc. © 30Apr63; 
KKI74082. 



IMPORTED BRANDS, INC. LIQUOR CO. OP 
AMERICA. See LIQUOR CO. OF AMERICA. 

INCO. See INTERNATIONAL NICKEL CO. 

INDEPENDENT TELEVISION CORP. © 

Supercar, to the rescue game. For 
ages 5 to 12. 4316. [By] Milton 
Bradley Co. © 29Nov62; KK172970. 

INDUSTRIAL STRUCTURES, INC. © 

Construction note: assembly of panel- 
ized fiber glass endwall. 
© 290ct62; KKI7113O. 
Construction note: Assembly of trans- 
lucent fiber glass endwall section. 
© 290ct62; KKI71045. 
Construction note: installation of 
translucent fiber glass arch panel. 
© 290ct62; KKI7II3I. 
Construction note: method of sealing 
Joints by applying 10 mills of 
cocoon vinyl. © 290ct62; 
KKI7II26. 
Construction note: model A-3-4, 
40' X 88' structure erected on 
temporary concrete sleepers. 
© 290ct62; KKI7II27. 
Construction note: model A-3-4, 
40' X 88' structure with solid 
endwall. © 290ct62; KKI7II28. 
Construction note: model A-3-6, 
60' X 104' structure erected on 
precast footings. © 290ct62; 
KKI7II29. 
Construction note: Model A-3-6 60 ' x 
104 ' structure with white fiber 
glass endwall. © 290ct62; 
KK171044. 

Construction note: Placement of pre- 
cast adjustable re-usable footings 
for salt storage building. 
© 290ct62; KKI71043. 
Erection of hemi-hemisphere. Drawing 

no.M12. © 20Feb63; KK172167. 
Mobile heml-hemisphere handling 
methods. Drawing no.Ml4. 
© 20Feb63; KKI72168. 
Model A-3-48-4 splice procedure. 
Drawing no.M13. © 20Peb63; 
KKI72166. 

INFANSEAT CO. © 

A genuine Infanseat baby carrier pre- 
ferred by over a million happy 
babies. © 8Apr63; KKI73056. 

INLAND HOMES CORP. © 

Thunderblrd, the new low cost home with 
a sweeping new floor plan for added 
llvabillty. (In American builder, 
Feb. 1963, p. 116) © 31Jan63; 
KKI71319. 

INTERNATIONAL ASSEMBLIX CORP. © 

Craft House Glltter-ama kit contains 
7 gorgeous glitter packs. Stock 
no. 1961 ; net contents 1 1/4 ozs. 
© 2Apr63; KK174284. 

INTERNATIONAL CAMERA CORP. © 

Mr. Druggist, here are the dollars anC 
sense facts on International's 
camera repair program. © 2Mar63; 
KKI72553. 

INTERNATIONAL ENTERPRISES. 

The family that prays together, stays 
together. Catalog no. 2008, sample 
Tel-O-Ad mailing card. © Theo. B. 
Jensen d.b.a. International Enter- 
prises; lJul62; KK172406. 

INTERNATIONAL LATEX CORP. © 

At last the slimness of Playtex, plus 
the coolness of cotton next to 
your skin; the all-new Playtex 
girdle. (In Ebony, Oct. i960, p.l9) 
© l8Sep60; KK171547. 

First time ever. Sale golden Playtex 
girdle $3 off. © 10Mar63; KK171920. 



Look, new sheer elastic Playtex will 
pay you $1.00 to try this Playtex 
Living bra with Stretch-ever sheer 
elastic, (u 3Mar63; KK171919. 

Playtex cotton & lace bra. 
© 2Apr63 (in notice: I962); 
KK175o68. 

Playtex hand-saver gloves with soft 
absorbent lining. No. 829. 
© 9Jan63; KK173002. 

Playtex Living bra, regular length 
without waistband; new, Stretch- 
Ever sheer elastic made without 
rubber. (28O) © 2Nov62; KKI7079I. 

Playtex party pants, party pretty and 
practical too. Alpha-print, r.o.'*64. 
© 9Jan63 (in notice: I96O); 
KKI72588. 

Playtex soft-line padded bra; new 
soft cups, made without rubber, 
machine washable, stays soft. 
© 22Apr63; KK174o6l. 

Playtex will pay you $1.00 to try the 
new Playtex Living bra with new 
sneer elastic Stretch-ever. 
© 3Mar63; KKI71923. 

Sale, first time ever. Golden Playtex 
girdles. (Strejiiner, P-7227) 
© 4Nov62; KKI71797. 

You get $1.00 Just for trying the 
new Living girdle with Stretch-ever 
Spandex elastic. [Torso of woman] 
© 3Mar63; KK171922. 

You get $1.00 Just for trying the 
new Living girdle with Stretch-ever 
Spandex elastic. [Woman with 
crossed legs] © 3Mar63; KKI7192I. 

INTERNATIONAL NICKEL CO., INC. © 

Inco helps develop new, light, stain- 
less steel tank trailer. (In Forbes, 
Feb. 15, 1963, p. 59) © 12Feb63; 
KKI72360. 
Inco helps develop process for making 
quality products. (in Forbes, 
May 1, 1963, p. 31) © 27Apr63; 
KKI73562. 

Inco research helps fuel short coun- 
tries cook with gas. (In Forbes, 
Jan. 1963, p. 37) © 29Dec62; 
KKI71359. 
The new quality look in living rooms 
Is here. Furniture made with nickel 
plating. (In McCall's, Mar. 1963, 
p. 129) © 20Feb63; KK171924. 
Remember the days when products were 
quality made to last. Nickel has 
brought that quality back. (In 
McCall's, Feb. 1963, p. 32-33) 
© 20Jan63; KK172359. 

INTERNATIONAL PAPER CO. © 

Hold this page up to the light. 
Jantzen. (In Look, May 8, 1962, 
p.63h-64h) Appl. author: Ogllvy, 
Benson & Mather, Inc. © 24Apr62; 
KKI70906. 

Send me a man who reads. Chemist, 
(in Reader's digest, Aug. 1962) 
Appl. author: Ogllvy, Benson & 
Mather, Inc. © 23Jul62; KKI70908. 
Send me a man who reads. Lineman. 
(In Reader's digest, Feb. 1962) 
Appl. author: Ogllvy, Benson & 
Mather, Inc. © 23Jan62; KKI70909. 
Send me a man who reads. [Lineman 
reading while eating lunch] (in 
Fortune, Apr. 1962) Appl. author: 
Ogllvy, Benson & Mather, Inc. 
© 25Mar62; KK173454. 

Send me a man who reads. [Sailor on 
deck of battleship] (in Fortune, 
July 1962, p. 2 of cover) Appl. 
author: Ogllvy, Benson & Mather, 
Inc. © 26Jun62; KK173455. 
Send me a man who reads. [Salesman 
sitting in railroad station reading 
Advise & concent] (In Reader's 
digest, Nov. 1962) Appl. author: 
Ogllvy, Benson Sc Mather, Inc. 
© 230ct62; KKI70907. 



34 



COMMERCIAL PRINTS AND LABELS 



Jan.-June 



INTERNATIONAL PAPER CO. -Con. 

Send me a man who reads. [Seated 
sailor on deck of warship] (In 
Reader's digest, July 1962) Appl. 
author: Ogllvy, Benson & Mather, 
Inc. © 23Jun62} KK170904. 

Send me a man who reads. [Student 
reading book about Civil War] 
(In Fortune, Sept. 1962) Appl. 
author: Ogllvy, Benson & Mather, 
Inc. © 28Aug62; KKI70905. 

Send me a man who reads. [Student 
reading book about Civil War] 
(In Reader's digest, Sept. 1962) 
Appl. author: Ogllvy, Benson & 
Mather, Inc. © 23Aug62; KKI7091O. 

Send me a man who reads, agrees 

Christopher Kraft, flight director 
of America's manned space flight 
program at Cape Canaveral, Florida. 
(In Fortune, Oct. I962) Appl. 
author: Ogllvy, Benson & Mather, 
Inc. © 25Sep62j KKI70911. 

Send me a man who reads, agrees 

Christopher Kraft, flight director 
of Project Mercury. (In Reader's 
digest, Oct. 1962) Appl. author: 
Ogllvy, Benson & Mather, Inc. 
© 25Sep62; KKI70903. 



J 



J B M R ASSOCIATES. © 

Wall street, the exciting new stock 
market game. Game no. 324. 
© 29Aug62; KKI70934. 

JACOBS, LEONARD A. © 

Complimentary shower cap. © 20Dec62; 
KKI72696. 

JAMISON MANUFACTURING CO. © 

Climbers. No. 591 sllder-cllmber. 

© I80ct62,- KK170848. 
Fantasy playground equipment . 

(Catalog 621) © lNov62j KKI70862. 
Flying ring sets. Inline traveling 
rings. © l80ct62; KK170853. 

Horizontal ladders. Horizontal bars. 

© l80ct62; KKI70849. 
Insert sleeves. Erection sleeves 

JFS series. © lNov62; KKI7086O. 
Movable baseball backstops. © lNov62; 

KKI70855. 

Official regulation steel basketball 
backboards. © lNov62; KKI70856. 

Permanent outdoor benches. Futuristic 
benches. FB-8 . © lNov62; 
KKI7O847. 

The safe and proven Callen obstacle 
course system. © lNov62; KKI70859. 

Series A official regulation basket- 
ball backstop. © lNov62; KKI70857. 

Specify Jamison hot-dip galvanized 
heavy-duty pole games . . . merry- 
go-round ... swing rings. 
© I80ct62; KKI70850. 

Stationary baseball backstops. 
© lNov62; KKI7O854. 

Steel flagpoles. Outdoor tables 
with seats attached. © lNov62; 
KKI70861 . 

Tennis posts and matching nets and 
sleeves. © lNov62; KKI7O858. 

Tripod support swings, 3-swlng spans. 

© lNov62; KKI70852. 
Vertical support swings, posts set 
in from ends. © lNov62; KKI7085I . 
JEPFCO GAMES, INC. © 

Play-Poker, the solitaire poker game. 
© 27Dec6l; KK172465. 

JEL SERT CO. © 

Aunt Wick's Pla-Vor-Ald; imitation 
strawberry flavor. Net wt. 1/2 oz. 
© 17Jan63; KKI72529. 
Aunt Wick's Jel Sert gelatin dessert; 
Imitation orange flavor. Net wt. 
1/2 oz. © 100ct6l; KK172528. 



JENSEN, ALLAN KERMIT . © 

Posters for coln-op laundries, dry- 
cleaners. © lSep62; KK17303i. 

JENSEN, THEO. B. See INTERNATIONAL 
ENTERPRISES. 

JESS CORP. © 

Limbo-Rack for limbo dances. Jump 
contests. Appl. author: Dale E. 
Jess. © 3May63; KKI73251. 

JIERREE, RUSSELL R. B. © 

Russ Jierree, the astro-nut and his 
flying saucers. © 12Sep62j 
KKI71000. 

JOPFE (J. A.) & CO., INC. © 

Easter novelties, J. A. Joffe decora- 
tions. © 10Dec62; KKI7073I . 

JOHN'S, INC. © 

Azaleas in bud and in bloom. 1963 
no.l selection of living plants for 
Indoor decoration. © 5Jan62; 
KKI70992. 

Gardenias in bud ready to bloom. 

Big 5 selection, 12 different varie- 
ties. Appl. author: John Masek . 
© 22Feb63 (in notice: I962); 
KKI72638. 

No.l selection of living foliage plants 
for Indoor decoration. © 29Mar63 
(In notice: I962); KK173091. 

JOHNSON (S. C.) & SON, INC. © 

Coming this spring; world's easiest 
way to grow great lawns, new 20- 
minute J-way. (in Life, Mar. 15, 
1963, p.R-12) Appl. author: 
Daniel E. Kelly. © 15Mar63; 
KKI73561. 

Envy, grass colorant. Contents 55 
gal. U. S. liquid. © lJun59; 
KKI7392I. 
Envy grass colorant. Contents U. S. 
liquid. © lJun59; KK173351 ■ 

Hard gloss Glo-Coat self polishing 
for all floors. Contents: Ik fl. oz. 
© 15Jan63j KKI72962. 

How many of these human maintenance 
problems can you solve? (in The 
Nation's schools, Apr. 1963, p. 67) 
Appl. author: Needham, Louis & 
Brorby, Inc. © 20Mar63; KKI72785. 

New easy way to solve spot cleaning 
problems; the clean-up kit In a can. 
(In Catholic property admlnistratloi, 
Feb. 1963, P.'*9) Appl. author: 
Needham, Louis & Brorby, Inc., 
Advertising. © 26jan62 (in notice: 
1963); KKI71956. 

Phew. You mean the coolant has gone 
rancid already? N0.18O machine 
cleaner. (In American machinist/ 
metalworking manufacturing, Apr. 1, 
1963, p. 270) Appl. author: Needham, 
Louis & Brorby, Inc. © S. C. John- 
son & Son, Inc. (in notice: S. C. 
Johnson, Inc.); 28Mar63; KK172784. 

Protected with Primafresh, from John- 
son's wax. Do you have this high 
profit protection? (In Produce 
marketing. Mar. 1963, P. 12) Appl. 
author: Needham, Louis and Brorby, 
Inc. © 15Mar63; KK173132. 

JOHNSON & JOHNSON. © 

The most widely used sterile surgical 
lubricant. K-Y sterile lubrlcamt. 
(in Diseases of the colon & rectum, 
Sept. 1962, P.4A) © lSep62; 
KKI71536. 

New, exciting, different; Johnson & 
Johnson milk filters offer. Seize 
your choice of nationally known 
Arlene Andrews dresses. (In Wallaces 
farmer, Feb. 1963, p. 43) © lFeb63; 
KKI71535. 

New, exciting, different; Johnson & 
Johnson milk filters offer. Select 
your choice of nationally known 
Arlene Andrews dresses. MaJce cer- 
tain . . . the filters that catch 
sediment. © 10Dec62; KKI71537. 



We curb sediment. Rapld-Plo Rolstrlp 
single gauze faced, milk filter. 
(In The Dairyman, Aug. 4, 1962, 
p. 19) © lAug62j KKI71584. 

JOHNSON & JOHNSON. PERMACEL DIVISION. 
Bondex hot iron fabric alphabet and 
crests. Art. T-52. 74 letters plus 
10 crests. © Johnson & Johnson, 
Permacel Division (in notice: 
Permacel); 9Nov62; KKI71586. 
Bondex hot iron fabric, hand printed 
appliques. Art. T.50-A. © Johnson 
& Johnson, Permacel Division (in 
notice: Permacel); 9Nov62j 
KKI71582. 

Bondex hot iron fabric initials. 
Art. T-51. © Johnson & Johnson, 
Permacel Division (in notice: 
Permacel); 9Nov62; KKI71583. 

Bondex hot iron fabric magic appliques. 
Art. T-53-B, Jars. © Johnson & 
Johnson, Permacel Division (in 
notice: Permacel); 9Nov62; KKI71585. 

JONES, LOIS A. 

Sew by Number. See KRESTEL, LEE. 

JONES ASSOCIATES. © 

Men and women, this Is your hand 
gripper. Appl. author: George E. 
Jones, Jr. © 5Mar63; KKI71996. 



K 



K. P. C. CO. See KLEIN PEST CONTROL CO. 
K. T. C. SEE KORVETTE TIRE CENTERS. 

KVP SUTHERLAND PAPER CO. © 

Hyde Park chocolate ice cream. One 

half gallon liquid. © 23Apr63; 

KKI73274. 
Hyde Park neapolltan ice cream. One 

half gallon liquid. © lMay63; 

KKI73273. 
Hyde Park strawberry ice cream. One 

half gallon liquid. © l6Apr63: 

KKI73276. 
Hyde Park vanilla fudge Ice cream. 

One naif gallon liquid. © 3May63; 

KKI73275. 
Hyde Park vanilla ice cream. N0.X6OO. 

One half gallon liquid. © 29Mar63; 

KKI72758. 

KALAJIAN, H. © 

Near East authentic Armenian recipe, 
wheat (bulgur) pilaf mix. Net wt. 
8 ozs. © lAug62; KKI72513. 
Near East rice pllaf mix. Net wt . 
9 ozs. © lAug62; KKI72044. 

KALLUS, JOSEPH L. © 

Kewpies super slate, draw then lift 
fllm^ draw again. 8831 . Appl. 
author: Saalfield Pub. Co. 
© 30Nov62; KKI72304. 

KAR-KWIK SERVICE, INC. © 

Here's our famous Kar-Kwik guarantee 
to you. Guarantee certificate. 
Appl. author: Irwin M. Jennls. 
© 22Feb63; KKI72586. 

KATHER, ALFRED C. © 

Design for Automatic mattress; slip- 
covers Automated. © 8Feb63; 
KKI72224 . 

Pomp head adornment. © 22Jan63; 
KKI7IO85. 

KAY PREPARATIONS CO., INC. (3 

Make-up? medication? miracle? New 
Cosmedlcake. (in Chicago dally 
news, Jan. 29, 1963, p. 23) © 29Jan63 
(in notice: I962) ; KK171285. 
M£ike up pretty today, weike up prettier 
tomorrow. Cosmedlcake, the beauty 
prescription make-up. (In Chicago 
sun-times, Jan. 8, 1963, p. 33) 
© 8Jan63; KKl 71602. 



1963 



CURRENT REGISTRATIONS 



35 



KAY-VEN CO. 

Here '3 news about the newest super- 
market continuity gajtie In the 
world. Destination Money. Appl . 
author: Zal Venet. © Kay-Ven 
Associates, Inc. d.b.a. Kay-Ven 
Co.; 20Nov62; KK170732 . 

KEARNEY & TRECKER CORP. © 

Use your 1% tax credit now; buy 

modernization . . . cash flo machine 
tool purchase plan. (In Business 
week, Dec. 8, 1962, p. 8) © 8Dec62; 
KKI71856. 

KELLOGG CO. © 

And you can do It all with the king of 
crumbs. Corn flake crumbs. (In 
Better homes & gardens, June 1963, 
p. 98) Appl. author: Leo Burnett 
Co., Inc. © 21May63; KKI73639. 
Anyone can see, they're blte-slze 
treats. New Oro- Pup -T -Bone snacks 
fit any dog's mouth. (In Suburbia 
today, Apr. I963, p. 21) Appl. 
author: Leo Burnett Co., Inc. 
© 4Apr63; KKI72865. 
The best to you each morning; corn 
flakes. Bananas. (In Ebony, May 
1963, p.l'*5) Appl. author: Leo 
Burnett Co., Inc. © l6Apr63; 
KK172864. 
The best to you each morning; corn 
flakes. Girl with curl. (In Life, 
Mar. 15, 1963, p. 95) Appl. author: 
Leo Burnett Co., Inc. © 13Mar63; 
KKI72868. 
The best to you each morning. Corn 
flakes. [Spoon In bowl of straw- 
berries & cereal] (In Ebony, Mar. 
1963, p. 121) Appl. author: Leo 
Burnett Co., Inc. © ltFeb63; 
KK17'H6l. 
Blessings on thee, little man, bare- 
foot boy with cheeks full of 
Kellogg' s com flakes. (In Life, 
Apr. 19, 1963, p. 8) Appl. author: 
Leo Burnett Co., Inc. © 17Apr63; 
KK17'+159. 
Bran, how It helps your system regu- 
late Itself. [Two spoons, each 
holding a different variety of Bran] 
(In Reader's digest, Apr. I963, 
p. 194) Appl. author: Leo Burnett 
Co., Inc. © 25Mar63; KKI72863. 
Chocolate-crisp drop cookies ... made 
with Kellogg 's All -Bran or Bran 
Buds and Nestle 's semi-sweet choco- 
late morsels. (In Ladles home 
Journal, Nov. I962, p. 24) Appl. 
author: Leo Burnett Co., Inc. 
© 230ct62; KKI71209. 
Don't be corn-fused, when you get 
corn flakes. (In The Cincinnati 
post & times star, Sept. 18, 1962, 
p. 21) Appl. author: Leo Burnett 
Co., Inc. © l8Sep62; KK171421. 
Entertaining Idea. Crispy snack with 
a teasing gourmet flavor, OKs party 
treat. (In Goodhousekeeplng, Dec. 
1962, p. 38) Appl. author: Leo 
Burnett Co., Inc. © 20Nov62; 
KKI71207. 
Free milk money from Kellogg' s; 
Rice Krlsples. Milk 'n cereal. 
(In Life, May 31, 1963, p. 2 of 
cover) Appl. author: Leo Burnett 
Co., Inc. © 29May63; KK174158. 

Great way to sweeten up the day, 
Kellogg 's sugar frosted flakes. 
[Boy with father at table looking 
at report card] (In Sunset maga- 
zine, Feb. 1963, p. 131) Appl. 
author: Leo Burnett Co., Inc. 
© 25Jan63; KK171422. 

Gr-r-reat way to sweeten up the day. 
Sugar frosted flakes. [Tony the 
tiger on ladder outside window] 
(In Life, Apr. 26, I963, P.2l) 
Appl. author: Leo Burnett Co., Inc. 
© 24Apr63; KKI73633. 



Gr-r-reat way to sweeten up the day. 
Today Is Friday 13. Sugar Frosted 
flakes. (In Ebony, Apr. 1963, 
p. 23) Appl. author: Leo Burnett 
Co., Inc. © 19May63; KK174160. 

Little boy blue come blow your horn. 
Corn flakes. (In Life, Mar. 1, I963, 
p. 2 of cover) Appl. author: Leo 
Burnett Co., Inc. © 27Feb63; 
KKI7363O. 

The little gold box. How It helps 
you balance your diet every day 
without a single chart; Concentrate. 
(In Life, Mar. 22, I963, p. 40) 
Appl. author: Leo Burnett Co., Inc. 
© 20Mar63; KKI72867 . 

The low-fat, protein breakfast that 
fits so many modern diets. Special 
K high protein cereal . Man on 
train. (In Life, Mar. 29, 1963, 
p. 18) Appl. author: Leo Burnett 
Co., Inc. © 27Mar63; KKI73636. 

Make perfect old-fashioned dressing, 
quick and easy, with Herb-Seasoned 
Bread Croutons. (In Cleveland 
press, Nov. 5, 1962, p.D-12) Appl. 
author: Leo Burnett Co., Inc. 
© 5Nov62; KKI712IO. 

Oh somewhere in this favored land the 
sun is shining bright. Corn flakes. 
[Mighty Casey seated at table hold- 
ing up empty cereal box] (In Life, 
Apr. 5, 1963, p. 20) Appl. author: 
Leo Burnett Co., Inc. © 3Apr63; 
KKI73635. 

Real California raisins and crisp 
sunny flakes. Raisin bran. [Bowl 
of cereal & box with grapes in 
background] (In Progressive farmer. 
May 1963, p. 78) Appl. author: Leo 
Burnett Co., Inc. © 15Apr63; 
KKI73638. 

Remarkable new toasted dog food; 
Gro-Pup Bar-B-Chew with the secret 
scent that smells as good as ham- 
burger. (In Life, Dec. 7, 1962, 
p. 23) Appl. author: Leo Burnett 
Co., Inc. © 5Dec62; KK171208. 

Remarkable new toasted dog food; 
Gro-Pup Bar-B-Chew with the secret 
scent that smells as good as ham- 
burger. (In Suburbia today, 
Feb. 1963, p. 12) Appl. author: 
Leo Burnett Co., Inc. © 7Feb63; 
KK171423. 

Select 10 fresh individual servings 
of 8 favorites. Strawberries. 
(In Life, May 3, I963, p. 10) Appl. 
author: Leo Burnett Co., Inc. 
© lMay63; KKI73632. 

The Special K breakfast that fits so 
many modern diets. Mother & baby. 
(In Life, May 10, I963, p. 7) Appl. 
author: Leo Burnett Co., Inc. 
© 8May63; KK173631 . 

There's a new dog food with a secret 
scent that calls your dog to dinner. 
Gro-Pup Bar-B-Chew. (in Suburbia 
today. Mar. I963, p. 19) Appl. 
author : Leo Burnett Co . , Inc . 
© 7Mar63; KK172866. 

Today's way to get the honored good- 
ness of rice. Rice Krlsples. 
[Bowl of cereal topped with straw- 
berries] (In Life, Apr. 12, I963, 
p. 86) Appl. author: Leo Burnett Co., 
Inc. © 10Apr63; KKI73634. 

Under the spreading chestnut tree. 
[Blacksmith seated on tree stump 
pouring milk over bowl of cereal] 
(In Life, May I7, I963, p.ll3) 
Appl. author: Leo Burnett Co., Inc. 
© 15May63; KKI73637 . 

KENNER PRODUCTS CO. © 

Battery motor play drill with work and 

play bench and 7 play tools. No. 525 

Box top. © 7May63; KK173648. 
Battery motor play drill, with work and 

play bench and 7 tools. No. 525. 

Platform. © 7May63 (in notice: 1962]^ 

KKI73647. 



Battery operated Olve-A-Show projec- 
tors. Catalog sheet. © 28Jul62; 
KKI71394. 

Huckleberry Hound Doozies, with Yogi 
Bear and Quick Draw McOraw. This 
set of Doozies contains 33 stacking 
blocks. © I40ct6l; KKI70829. 

Look, now you can color me and my 
friends and make us sparkle, too. 
Rocky 4 Bullwlnkle Presto-Sparkle 
painting set, no. 271. Catalog 
sheet. © 28Jul62; KK171393. 

Popeye Doozies, with Olive Oyl and 
Brutus. Catalog sheet. © 28Jul62j 
KKI71395. 
Popeye Doozies, with Olive Oyl and 
Brutus. No. 330. This set of 
Doozies contains 33 stacking blocks. 
© I40ct6l; KKI71353. 



KEPVfEL SPRING WATER CO. 
Purity for your health. 
PURITY SALES CO. 



See 



KIEKHAEFER CORP. © 

After 30 years with other brands, 
Chicago's Maypole Boats & Motors 
switches to Mercury. (in The 
Boating industry, Sept. I962, p. 145) 
Appl. author: Terry Rees. © lSep62; 
KKl 70922. 
Another switch to Mercury. After 37 
years with other brands Ohio's 
largest outboard dealer switches to 
Mercury. (in The Boating industry, 
Apr. 1963, p. 140-141) Appl. author: 
Terry Rees. © lApr63; KKI73167. 
Demolition expert. Mercury. (in The 
Saturday evening post. Mar. 23, 
1963, p. 55) Appl. author: Terry 
Rees. © 23Mar63; KKI72523. 

Here's a success story. MerCruiser. 
(In Popular science, Feb. 1963, 
p. 187) Appl. author: Terry Rees 
© lFeb63; KKI72874. 

Here's half the news for '63, the only 
new outboards this year are branded 
Mercury. Merc 85O. (In Motor 
boating, Jan. 1963, p. 253) Appl. 
author: Terry Rees. © lJan63; 
KKI70943. 
How to keep your outboard singing. 

Quicksilver 2 and 4 cycle oils. 

(In Motor boating, Apr. I963, p.l32) 

Appl. author: Terry Rees. © lApr63; 

KK174143. 
Instant fun, Just add water; get the 
family size from your Mercury 
dealer. (in Clovis new Journal, 
Feb. 22, 1963, p. 7) Appl. author: 
Terry Rees. © 22Feb63; KK172519. 
Mercs never get steamed up over a few 
weeds; new mere 110/9.8 hp/ 2 cylin- 
ders. (In The Saturday evening 
post, Apr. 6, 1963, p. 55) Appl. 
author: Terry Rees. © 6Apr63; 
KKI73025. 
New Merc : the long and the short of 
it. (In Resort management. Mar. 
1963, p. 24) Appl. author: Terry 
Rees. © lMar63; KK174172. 
Now at your Merc dealer, the new 1963 
Mercury outboards. (in Clovis news 
Journal, Apr. 12, 1963, P. 6) 
Appl. author: Terry Rees. 
© 12Apr63; KKI73156. 
Now on display at your Merc dealer, 

370.8 horses. (In Clovis new 

Journal, Feb. 15, 1963, p. 6) Appl. 

author: Terry Rees. © 15Peb63; 

KKI72522. 
One part on a Merc is designed to 
wear out. (In Motor boating, Feb. 
1963, p. 121) Appl. author: Terry 
Rees. © lPeb63; KKl 7 287 1 . 

Only 1963 MerCruiser stem drives 
offer a combination of 7 power 
matched 4-cycle marine engines, 
for pleasure and commercial craft. 
(In The Boating industry, Oct. I962, 
p. 12-13) Appl. author: Terry Rees. 
© 10ct62; KKI71558. 



36 



COMMERCIAL PRINTS AND LABELS 



Jan.-June 



KIEKHAEFER CORP. -Con. 

Ordinary Inboards are not on the level. 
MerCrulser Stern Drives push your 
boat more efficiently because the 
propeller thrust Is directly paral- 
lel to the plane of motion. (In 
National geographic. Mar. 1963, 
p. 16) Appl . author: Terry Rees. 
© lMar63; KK172862 . 
Our customers changed us to Mercury. 
[Endorsed by Allan Williams] 
(In The Boating Industry, June 1963, 
p.l40-l4l) Appl. author: Terry 
Rees. © lJun63; KK174147. 
Project Mercury for mariners. Your 
Mercury dealer can launch you now. 
(In ClovlB news-Journal, Mar. I5, 
1965, p.?) Appl. author: Terry 
Rees. © 15Mar63; KKI726O8. 
Prop repairs on ordinary inboards are 
a damp nuisance. You can change 
props from inside the boat when it's 
equipped with a MerCrulser stern 
drive power package. (in National 
fisherman combined with Maine coast 
fisherman, Apr. 1963, p. 19) Appl. 
author: Terry Rees. © lApr63; 
KKI73163. 
These 1963 Mercury outboard s are 
new. (In Saturday evening post, 
Sept. 29, 1962, p. 84) Appl. 
author: Terry Reese. © 29Sep62; 
KKI7O865. 
2 ways to start a revolution. 
Mercury 100 ... outboards. (in 
The Saturday evening post. May 18, 
1963, p. 6) Appl. author: Terry 
Rees. © l8May63; 10^174152. 
We couldn't beat Mercury, so we de- 
cided to Join them. [Endorsed by 
Dean Sandry] (in The Boating in- 
dustry. May 1963, p.l40-l4l) 
Appl. author: Terry Rees. 
© lMay63; KK174145. 
We wish this country were larger. 
Mercury. (In The Boating industry, 
Feb. 1963, p. 124-125) Appl. author: 
Terry Rees. © lFeb63; KK172518. 
Which outboard manufacturer is offering 
something new besides a catalog? 
Mercury. (In The Boating industry, 
Jan. 1963, p. 304-305) Appl. author: 
Terry Rees. © lJan63; KK170957. 
Who increased its share of the out- 
board market in 1962? (in The 
Boating Industry, Deo. I962, p. 47) 
Appl. author: Terry Rees. © Klek- 
haefer Corp., subsidiary of Bruns- 
wick Corp.; lDec62; KKI71276. 
Your Merc dealer will help you angle 
for a new fishing motor. (In 
Clovis news Journal, Mar. 1, 1963, 
p. 10) Appl. author: Terry Rees. 
© lMar63; KKI72668. 
Your Merc dealer will help you go 
where fish go. (in Clovis news 
Journal, Mar. 29, 1965, P.7) 
Appl. author: Terry Rees. 
© 29Mar63j KK173155. 

KIM MANUFACTURING CORP. © 

Important, follow instructions care- 
fully when loading. Stamp-E-Z, 
© 28Mar63; KK172536. 

KING MANUFACTURING CO., INC. © 

New light weight economy staples. 
Price list. Appl. author: Wllliajn 
H. Stewart. © 12Dec62; KKI7098I . 

KING-SEELEY THERMOS CO. © 

Alvln Joins the hit parade of school 
lunch kits by Thermos. © lApr63; 
KKI73813. 
Another product for light-hearted 
living by Thermos. Little Brown 
Keg, light, efficient Styrofoam 
Cooler. © l8Feb63; KKI72607 . 
Catch the big market, trout files by 
Thermos. Designed for the sports- 
men's market, new plaid outing kit 
by Thermos. Catalog page. 
© 9May63; KK17'*227. 



Decorated bottle assortment no. 9710 
by Thermos. Catalog page. 
© 10Apr63; KK172928. 
For home or office. Thermos vacuum 
insulated water sets and servers; 
Thermos Ice preservers for gracious 
entertaining. Catalog page. 
© 31May63; KK174225. 
Lifetime lunch kit, by Thermos. 

© 30Sep62; KKI70783. 
A new approach to the school kit 
market, lifetime polypropylene 
Lunch Tote by Thermos. Catalog 
page. © lApr63; KKI72776. 
Now, a metal cased line for pro- 
motional selling; wide mouth vacuum 
bottle by Thermos. Catalog page. 
© 28May63; KK173804. 
Thermos Convert-A-Vac server, converts 
to vacuum bottle. Catalog page. 
© 13Mar63; KKI72927. 
Thermos standard neck vacuum bottles; 
Thermos wide mouth vacuum bottles. 
Catalog page. © 20Jun63; KK174226. 

Thermos vacuum bottle. NM: revisions 
& additions. © 28Peb63 (in notice: 
1962); KKI72692. 

Vacuum bottle & kit price list. 
© 10May63; KKI73683. 

KINGSBERRY HOMES CORP. © 

The Arnaud. House A12-4B1. 

© 10May63; KK174206. 
The Brent. House BlO-4 1/2B1 . 

© 10May63; KK17't201. 
The Drayton. House DI3-7 1/2B1 . 

© 10May63; KK17'H99. 
The Grayson. House G12-4B1. 

© 10May63; KK174207. 
The Hampton. House Hll-2 1/2B. 

© 10May63; KK17'H98. 
The Kennett. House K9-4B. 

© 10Jan63; KKI71605. 
Kingsberry value moves II5 homes in 
6 months for Barrett Co . in 
Fayettevllle, N. C, $1,759,500 
in sales. (In The American builder. 
May 1963, P.I30-A-B) © lMay63; 
KKI7340O. 
The Langley. House L-10-4F1. 

© 10May63; KKl7'+204. 
The Newcomb. House N9-4B. 

© 10Jan63; KK17l604. 
The Piermont. House P10-4B1. 

© 10May63; KK17't203. 
The Portland. House P9-4B. 

© 10Jan63; KKI71603. 
The Sheldon. House Sll-2 1/2B. 

© 10May63; KK174202. 
The Thornton. House T24-1 1/2B2. 

© 10May63j KK17'^200. 
$385,150 in sales in 8 days by 

Atlanta builder Klng-Wllllams again 
proves Kingsberry values sell in 
tough markets. (In The Virginia 
builder, Dec. 1962, p. 5) 
© 20Dec62; KKI70983. 
V. Clark Plemmons captures 60^ of 
Quincy, Florida new home sales in 
Just two years with Kingsberry value. 
(In The Virginia builder, Jan. 1963, 
p. 2) © 20Jan63; KK17lt52. 
The Wymore. House W13-7 1/2B1. 
© lOMay63; KK17'^205. 

KIRBRO CO. © 

Say it with flowers. Appl. author: 
Kirchheimer Bros. Co. © 23Jan63; 
KK1739'*'+. 

KIRKENDALL, HOWARD, © 

Farm Boy budget minded meats, produce, 
quality guaranteed; Regal Markets. 
© 2Jan63; KK171530. 

KITCHENS OF SARA LEE, INC. © 

Sara Lee all butter raisin bread with 
cinnamon. Net wt. 1 lb. © 6May63; 
KKI74294. 



Sara Lee cracked wheat bread. Net 
wt. 1 lb. © 6May63; KK174295. 

Sara Lee milk, butter 'n egg bread; 
white. Net wt. 1 lb. © 6May63; 
KKI74293. 



KLEER VUE LABORATORIES. 

Kleer Vue is a positive, convenient, 
ready-to-use superior cleaner for 
plastic and glass. © James R. 
Parsons & Milvoy J. Suster d.b.a. 
Kleer Vue Laboratories; 2May63; 
KK174214. 

KLEIN PEST CONTROL CO. © 

Bug-rid, a contact and residue type 
Insect killer. Net contents 17 oz. 
av. © 25Apr63; KK173093. 
Bug-X, mill and warehouse spray kills 
flying and crawling insects. 
© 17May63; KK173500. 
Di-Fast kills rats & mice. © 8Apr63; 
KKI72712. 

KLEPPNER, OTTO. 

There's nothing to life but good 
living, give the holiday whiskey 
folks prefer. See DANT DISTILLERY 
CO. 



KLINGER, J. © 

Experiments in optics, part 1. 
(Bulletin 101) © 15Mar63; 
KKI73776. 



35 p. 



KNICKERBOCKER TOY CO., INC. © 

Brigltte doll, the co-ed. 833/7. 

© lMar62; KK172297 • 
Brigltte doll, the debutante. 83I/7 . 

© lMar62; KK172295. 
Brigltte doll, the homemaker. 83O/7 . 

© lMar62; KK172294. 
Brigltte doll, the hostess. 834/7. 

© lMar62; KK172299. 
Brigltte doll, the teenager. 832/7. 

© lMar62; KK172296 . 
Brigltte doll, the twister. 835/7. 

© lMar62; KKI72298. 

KNOLL ASSOCIATES, INC. © 

Knoll furniture finishes and mecha- 
nisms. Appl. author: Tobey & 
Crothers, Inc. © 17Aug62; 
KKI7109O. 

KNOX GELATINE, INC. © 

To your very fingertips, perfectly 
natural beauty. Unflavored gela- 
tine. (In Ladles' home Journal, 
Oct. 1951, p. 36-39) Appl. author: 
Charles W. Hoyt Co., Inc. 
© 28Sep6l; KKI73879. 

KOCH (H.) & SONS. © 

Sunset fiberglass patio panels. 
Appl. author: Maurice J. Koch. 
© l4Jun63; KKI73878. 

KOLD KASH KARDS, INC. © 

Share the profit system; Kold Kash 
Kard. © 24Mar63; KK172477. 

KORVETTE TIRE CENTERS. © 

E. J. Korvette exclusive scoop; go in 
rain, slush, sleet, snow, ice. 
(In Newark star ledger, Dec. 10, 
1962, p. 5) © Korvette Tire Centers 
a.a.d.o. Blue Star Tire City Corp.; 
10Dec62; KK170714 . 

E. J. Korvette $1,885,000 nylon tire 
clearance . Nationally famous makes 
all sizes, types & grades. (In 
NewBday, Mar. 4, I963, p. 74-75) 
©Korvette Tire Centers a.a.d.o. 
Tire City Corp.; 4Mar63; KKI7205I. 

E. J. Korvette pre-lnventory sale; 
every tire, every auto service, 
Korvette sale priced lower than 
low. (In Long Island press, Jan. 20, 
i9b3, p. 28) © Korvette Tire Cen- 
ters a.a.d.o. Tire City Corp.: 
20Jan63; KK171598. 



1963 



CURRENT REGISTRATIONS 



37 



factory seconds, 
press, Mar. 17, 



E. J. Korvette's biggest tire sale. 
(In The Courier-news, Plalnfleld. 
N. J., Sept. 4, 1962. p. 24) 
© Korvette Tire Centers a.a.d.o. 
Blue Star Tire City Corp.; 4Sep62; 
KKI73447, 

Grand opening sale. E.J says: Buy 
your tires the revolutionary new 
way. (in Pottstown mercury, 
Jan. 2, 1963, p. 22) © Korvette 
Tire Centers a.a.d.o. Tire Center 
■Corp.; 2Jan63; KKI70923. 
Last call, 2-day spectacular at West- 
burv & Huntington only. 2-days only, 
sale ends Tues. night. Genuine 

Tin Long Island 
1963, p. 71) 
© Korvette Tire Centers a.a.d.o. 
Tire City Corp.; 17Mar63; KK172352. 
Opening sale. Korvette Tire Centers, 
the world's largest stocks of all 
famous brands. (in The Sunday star 
ledger, Newark, N. J., May 5, 1963, 
p. 32) © Korvette Tire Centers, 
a.a.d.o. Blue Star Tire City Corp.; 
5May63; KK173379. 
Our biggest tire sale. E. J. Korvetteb 
il, 000, 000 nylon tire spectacular. 
(In The Sunday star ledger, Newark, 
N. J., p. 32) © Korvette Tire Cen- 
ters a.a.d.o. Blue Star Tire City 
Corp.; 19May63; KK173653. 
Sensational 20,000 tire purchase; 
3 year dual tread tire sale. 
(In Trenton Sunday times-advertiser, 
Feb. 10, 1963, pt.2, p. 13) 
©Korvette Tire Centers a.a.d.o. 
Blue Star Tire City Corp.; 10Feb63; 
KKI71634. 
Train-load snow tire purchases makes 
possible our lowest prices of the 
season. (In The Journal news, 
Nyack, N. Y. , Dec. 26, 1962, p. 27) 
© 26Dec62; KKI70925. 
Train load tire purchases make possi- 
ble these incrediby low sale prices 
on nationally famous 27-month 
guaranteed, IOO5K nylon, brand new, 
top quality tires. (In L. I. "un- 
day press, Apr. Ik, 1963, P-30) 
© Korvette Tire Centers a.a.d.o. 
Tire City Corp.; l4Apr63; KK173079. 
27 month tire sale; nationally famous 
brands, trainload tire purchases. 
(In Newark Sunday news, June 9, 
1963, P.S22) © Korvette Tire 
Centers a.a.d.o. Blue Star Tire 
City Corp.; 9Jun63; KK173938. 

KRAMER, GENE. 

Why orthodontics? See ROCKY MOUN- 
TAIN DENTAL PRODUCTS CO. 

KRAMER, GEORGE. 

Band technique instruments. See 
ROCKY MOUNTAIN DENTAL PRODUCTS 
CO. 

KRESTEL, LEE. 

Sew by Number, this fashionable cock- 
tail or at home skirt fits all 
sizes. Appl. author: Shirley 
Krestel. © Lee Krestel, Lois A. 
Jones & Dorothy L. Chlnn; 12Dec62; 
KKI71965. 

KROCK, NATHAN R. See BOSTON PRINT. CO. 

KURTZON (MORRIS) INC. © 
Solar screens. © 23May63; 
KKI73922. 



L & F. SEE LEHN & FINK PRODUCTS CORP. 
PROFESSIONAL DIVISION. 

L. C. A. SEE LIQUOR CO. OF AMERICA. 



L. M. P. C. SEE LINCOLN METAL PRODUCTS 
CORP. 



LABORATORY FOR ELECTRONICS, INC. © 

Model MM-3MM minor movement controller, 
with three selectlble maximum exten- 
sion intervals. (Product notes, 
no. 98) © llApr63; KK172934. 
One solution to two adjacent inter- 
sections. (Product notes, no. 88) 
© 31Dec62; KK172148. 

Recorder rack for radar cars aids In 
survey and speed control. (Product 
notes, no. 100) © 7Jun63; KKI74175. 
Remote master Indicator units for PR 
and TM systems. (Product notes, 
no. 99) © 10May63; KK173381. 

TM coordinating units TM-25, TM-26, 
TM-27. (Product notes, no. 97) 
© 28Mar63; KK172873. 

LAKELAND NURSERIES SALES CORP. © 

New from Lakeland; Fire -Cloud redbud 
tree. Envelope. © lMar63; 
KK174271 . 

LAKESIDE INDUSTRIES. LAKESIDE TOYS. 
See LAKESIDE TOYS, INC. 

LAKESIDE TOYS. 

4 and 20 blackbirds baked in a pie. 
Pounding fun for ages 1 to 5. 
1351. © Lakeside Toys, subsidiary 
of Lakeside Industries; lMar62; 
KKI72OO3. 

LAKESIDE TOYS, INC. 

Bean Bag Buccaneers, a safe action 
game for boys & girls ages 5 to 12. 
© Lakeside Toys, Inc., subsidiary 
of Lakeside Industries; lMar62; 
KKI72313. 
Break apart Humpty Dumpty. 1391- 
© Lakeside Toys, Inc., subsidiary 
of Lakeside Industries; lMar62; 
KKI71663. 
Li'l Boo Boos; the Mlx'em and Match'em 
Blocks. 1272. © Lakeside Tqys, 
subsidiary of Lakeside Industries; 
lMar62; KK171664. 

Mother Nature's Workshop Animals That 
Live in a Bam. II81. © Lakeside 
Toys, subsidiary of Lakeside In- 
dustries; lMar62; KKI71662. 

Mother Nature's Workshop Feathered 
Friends That Live Together. 1191. 
© Lakeside Toys, subsidiary of 
Lakeside Industries; lMar62; 
KKI71665. 

Mother Nature's Workshop Fruits That 
Grow On Trees. 1211. © Lakeside 
Toys, subsidiary of Lakeside In- 
dustries; lMar62; KKI71667. 

Mother Nature's Workshop Vegetables 
That Grow in the Ground. 1201. 
© Lakeside Toys, subsidiary of 
Lakeside Industries; lMar62j 
KKI71666. 

LANDMARK. © 

Behind every Landmark elevator, 
service. The Landmark cowculator 
in on-the-farm service. (in 
Buckeye farm news. May 19d3j P. 4 
of cover) © lMay63; KKI73263. 

LANTZ (WALTER) PRODUCTIONS, INC. © 
Andy Panda super slate, crayon fun on 

back. No. 8821. Authorized ed. 

Appl. author: The Saalfleld Pub. Co. 

© 28Nov62; KKI71795. 
Chilly Willy super slate fun, crayon 

fun on back. No. 8822. Authorized 

ed. Appl. author: The Saalfleld 

Pub, Co. © 28Nov62; KK17179't. 
Picture Dominoes. Play with Woody 

Woodpecker and his friends. 

No. 7554. Authorized ed . Appl. 

author: The Saalfleld Pub. Co. 

© 6May63; KK173640. 
Space Mouse super slate, crayon fun 

on back. No. 8823. Authorized ed. 

Appl. author: The Saalfleld Pub. Co. 

© 28Nov62; KKI71793. 



Super slate fun with Oswald Rabbit. 
No,8824. Authorized ed. Appl, 
author: The Saalfleld Pub, Co, 
© 28Nov62; KKI71792, 

Super slate fun with Woody Woodpecker; 
crayon fun on back. No. 8825, 
Authorized ed. Appl. author: The 
Saalfleld Pub. Co. © 28Nov62; 
KKI71788. 

Wally Walrus super slate fun, crayon 
fun on back. No. 8820. Authorized 
ed. Appl, author: The Saalfleld 
Pub, Co. © 28Nov62; KK171796, 

LANVIN PARFUMS, INC. © 

Figaro, Monsieur Lanvln. Figaro 
cologne. Illus. : Signed: B. Peak. 
(In Show, June 1963, p. 5) Appl. 
author: North Advertising, Inc. 
© 27May63; KK173655. 

LARGE (M.) DESIGNER. © 

Mosalklt exciting designs of all the 
new pebble art. Appl. author: 
Phillip M. Large. © 22Jun62; 
KKI70724. 

LARGE, PHILLIP M. © 

Decor-Accent; designer panels. 
DS-11, spinning wheel. 
© l4jun63; KKI74297. 



LARSON, A. W. © 

Magic message center. 
KKI73501. 



No. 3. © 15May63; 



LAYTIN ' S . 

In time for the holidays; one of 
many dining suites available for 
pre -Thanksgiving Day delivery. 
(In The New York times, Nov. 11, 
1962, p. 70) © Laytin's a.a.d.o. 
Laytin's for Interiors, Inc.; 
llNov62; KKI70726. 

LEAR SIEGLER, INC. BOGEN COMMUNICA- 
TIONS DIVISION. © 
Cost accounting your Inter-office 
communications. © 30Nov62j 
KKI70758. 

LEE (H. D. ) CO., INC. © 

Do $5.95 slacks go with a $45 sweater? 
You'll agree they do when the slacks 
are tapered Lee-lustre twills. 
Leesures. (In Esquire, Nov. 1962, 
p. 56) Appl. author: Grey Advertis- 
ing, Inc. © l80ct62; KK171051 . 
Do $6.95 slacks go with a $65 Jacket? 
You'll agree they do when the slacks 
are Lee-tapered flannels. Lee- 
sures. (In Esquire, Oct. 1962, 
p. 56) Appl. author: Grey Advertis- 
ing, Inc. © l8Sep62; KKI7IO5O. 
Ever see such stubborn overalls? 
Bib overalls. (In Farm Journal, 
Oct. 1962, p. 28) Appl. author: 
Grey Advertising, Inc. © l4Sep62; 
KKI7IO54. 
His neat school pants, his tough 
after-school pants. Lee Riders. 
(In Good housekeeping, Aug. 1962, 
p. 46) Appl. author: Grey Advertis- 
ing, Inc. © 19Jul62; KK171049. 
I'll stand behind every pair of 
tapered slacks I make, says Lee's 
master tailor. Leesures. (In 
Senior scholastic, Sept. 12, I962, 
p. 35) Appl. author: Grey Advertis- 
ing, Inc. © 10Sep62; KK171055. 
Lee doesn't make a single size 34, It 
makes 7 size 34 's, to fit every 
shape. Chetopa twills. (In Look, 
Sept. 25, 1962, p. 47) Appl. author: 
Grey Advertising, Inc. © llSep62; 
KKI7IO57. 
Lee Riders, the brand working cowboys 
wear. [Casey Tlbbs & Don Happy 
branding steer] (In Life, Sept. 21, 
1962, p. 102) Appl. author: Grey 
Advertising, Inc. © 19Sep62; 
KKI71304. 



38 



COMMERCIAL PRINTS AND LABELS 



Jan.-June 



LEE (H. D.) CO., INC. -Con. 

Lee Riders, the brand working cowboys 
wear. [Casey Tlbbs mounting horse] 
(In Life, July 27, 1962, p.l4) 
Appl. author: Grey Advertising, 
Inc. © 25Jul62; KK171501. 

Lee Westerners, the brand working 
cowboys wear. (In Life, Aug. 17, 
1962, p. 44) Appl. author: Grey 
Advertising, Inc. ® 15Aug62; 
KKI7IO52. 

Lee ' s master tailor will never fit in 
with the skinny pants set. Leesures. 
(In Senior scholastic, Sept. 19, 
1962, p. 5) Appl. author: Grey 
Advertising, Inc. © 17Sep62; 
KK171046. 

Lee's master tailor won't face the 
fact that skin-tight pants are in. 
Leesures. (In Senior scholastic, 
Sept. 26, 1962, p. 25) Appl. 
author: Grey Advertising, Inc. 
© 24Sep62; KKI7IO56. 

The new trim look for the Leesure 
hours, Lee tapered slacks in muted 
glen plaid patterns. (in Playboy, 
Oct. 1962, p.4l) Appl. author: 
Grey Advertising, Inc. © l8Sep62j 
KKI71305. 

The new trim look for the Leesure 
hours, Lee tapered slacks in rich 
combed twill. fin Playboy, 
Aug. 1962, p. 27) Appl. author: 
Grey Advertising, Inc. © 17Jul62; 
KK171048. 

The new trim look for the Leesure 
hours, Lee tapered slacks in rugged 
corduroy. (In Playboy, Sept. I962, 
p. 197) Appl. author: Grey Advertis- 
ing, Inc. © l6Aug62; KKI71047. 
Whatever happened to the squeeze, 
pull, tug, chafe, bind, of dunga- 
rees? (In Farm Journal, Sept. I962, 
p.B-5) Appl. author: Grey Advertis- 
ing, Inc. © 17Aug62,- KKI71053. 

LEHN & FINK PRODUCTS CORP. PROFESSION- 
AL DIVISION. © 

New formula O-syl disinfectant- 
detergent now cleans as it disin- 
fects and deodorizes. (in 
Hospitals, Dec. I6, 1962, p. 56) 
Appl. author: Robert E. Wilson, 
Inc. © l6Dec62; KK170756. 
Staph newsletter. Series with signi- 
ficant suggestions for controlling 
cross infection. (In Hospitals) 
Appl. author: Robert E. Wilson, Inc. 
22. © l6Jan63; KK171041 . 
Staph newsletter. Series with sig- 
nificant suggestions for controlling 
cross infections. (In Hospital 
topics) Appl. author: Robert E. 
Wilson, Inc. © Lehn & Fink Products 
Corp,, Professional Division (in 
notice: L & F) 
24. © 15May65; KK173396. 
Staph newsletter. Series with sig- 
nificant suggestions for contolling 
cross infections. (In Hospital 
topics. Mar. 1963< p.6) Appl. 
author: Robert E. Wilson, Inc. 
© Lehn & Fink Products Corp., Pro- 
fessional Division (in notice: L & F) 
23. © 15Mar63; KKI72183. 
Staph newsletter. Series with 
significant suggestions for con- 
trolling cross Infections. (In The 
Modern hospital) Appl. author: 
Robert E. Wilson, Inc. 
20. © 8Sep62; KKI70896. 
When Amphyl spray enters the operat- 
ing room, meticulous asepsis can 
become a reality. (In Hospital 
topics, Apr. 1963, p. 16) Appl. 
author: Robert E. Wilson, Inc. 
© 10Apr63; KKI72756. 

LE JEUNE. 

SwlBtraw. Appl. states prev. reg. 
KKI6919O. NM: additions. 
© Le Jeune W. Griffith d.b.a. 
Le Jeune; 29Mar63; KK173802. 



LENOX, INC, © 

Formula for automatic dishwashers, the 
ultimate In cleaning power and safe- 
ty for your fine china, crystal and 
sterling. Net weight 1 lb. 4 oz. 
© 25Jan63; KK173082. 

LENTHERIC. © 

More Lentherlc than ever. (In Vogue, 
Dec. i960, p. 75) © lDec60; 
KKI72635. 

LESLIE CREATIONS, INC. MAIL ORDER 
METHODS. See ivlAIL ORDER METHODS. 

LEVER BROS. CO. © 

Free, Coro rose pin ... by saving 10 
Imperial margarine crowns. (In The 
Charlotte news, Nov. 8, 1962, p.5-B) 
Appl. author: Foote, Cone & Beldlng. 
© 8Nov62; KKI70789. 

Free, Imperial Melmac dish, by saving 
10 Imperial margarine crowns, (in 
The Shreveport Journal, Nov. 8, 
1962, p.B5) Appl. author: Foote, 
Cone & Beldlng. © 8Nov62; 
KKI70785. 

Free, one pair Chadbourn-Gotham nylon^ 
by saving 10 Imperial margarine 
crowns. (Stockings) (In The Nash- 
ville Tennessean, Nov. 15, 1962, 
p. 33) Appl. author: Foote, Cone & 
Beldlng. © 15Nov62; KKI7O787. 

Free, 2 Cannon kitchen towels,, by sav- 
ing 10 Imperial margarine crowns. 
(In Arkansas democrat, Nov. 29, 
1962, p. 37) Appl. author: Foote, 
Cone 8e Beldlng. © 29Nov62; 
KKI70786. 

Make your favorite sandwich now and 
save 7/ on Imperial margarine. [Boy 
sticking out tongue] (In The Canton 
repository, June 5, 1963, p.5l) 
Appl. author: Foote, Cone & Beldlng. 
© 5Jun63,- KKI74058. 
Now, your constant protector, new 
Shield dryodorant. (In Omaha 
world-herald. Mar. 29, I963, p.l3) 
Appl. author: J. Walter Thompson 
Co. © 29Mar63; KKI72732. 
This Is the spread your grandmother 
used . This is Imperial^ better in 
so many ways. (In Good housekeep- 
ing. May 1963, p. 4 of cover) Appl. 
author: Foote, Cone & Beldlng. 
© l8Apr63; KKI73198. 
This is the spread your grandmother 
used, maybe she made it herself. 
This is Imperial, better in so many 
ways. (In Ladies' home Journal, 
Jan. -Feb. 1963. p.122) Appl. 
author: Foote, Cone & Beldlng. 
© 20Dec62 (in notice: I963); 
KKI7IO3O. 

LIBBEY-OWENS-FORD GLASS CO. © 

This is the Open World of L-O-F glass. 
This is a modern money store, 
(in The Saturday evening post, 
Apr. 27, 1963, p. 16) Appl. author: 
Robert C. Blumer. © 22Apr63; 
KKI73149. 
This is the Open World of L-O-F glass. 
Welcome to America's new showcase 
of culture. (In The Saturday even- 
ing post. Mar. 30, 1963, p. 32-33) 
Appl. author: Robert C. Blumer. 
© 22Mar63; KK172555. 
This is the open world of L. 0. P. 
glass; here winter is all beauty, 
no bite. (in The Saturday evening 
post, Feb. 16, 1963, p. 68) Appl. 
author: Robert C. Blumer. 
© 12Peb63; KKI719B8. 

LIEBMANN BREWERIES, INC. © 

Kathy has a new friend, the Chug-a-Mug, 
Rheingold's new wide-mouth container 
that's so easy to open. (In The 
Bristol press, Oct. 29, 1962, 
p. 20) Appl. author: J. Walter 
Thompson Co. © 290ct62; KK174049. 



Loretta has a new friend, the Chug-a- 
Mug, Rheingold's new wide -mouth 
container that's so easy to open. 
Loretta Rlssell, Miss Rheingold 
1963. (In Waterbury republican, 
Jan. 22, I963, p.l8) Appl. author: 
J. Walter Thompson Co. © 22Jan63; 
KKI73743. 

Meet the Chug-a-Mug; easy to open; 
easy to love; m-m-m, same great 
Rheingold extra dry. (in The 
Bristol press, Oct. 22, 1962, p. 20) 
Appl. author: J. Walter Thompson 
Co. © 220ct62; KK174048. 

Meet the Chug-a-Mug, easy to open, 
easy to love, m m m same great 
Rheingold extra dry. (in Waterbury 
republican, Jan. 15, 1963, p. 18) 
Appl. author: J. Walter Thompson 
Co. © 15Jan63 (in notice: 1962); 
KKI73744. 

Now, Rheingold in the Chug-a-Mug. 
(In The Bristol press, Nov. 13, 

1962, p. 20) Appl. author: J. Walter 
Thompson Co. © 13Nov62; KK174050. 

Now Rheingold in the Qiug-a-Mug. 

No glasses, no openers, no deposits. 
(In Waterbury republican, Feb. 5, 

1963, p. 18) Appl. author: J. Walter 
Thompson Co. © 5Feb63; KK173742. 

LIFEWALL SALES CO., INC. © 

The alximinum siding that practically 
pays for Itself. © lDec62; 
KKI72982. 

Double 4, baked enamel aluminum siding 
for that beautiful, traditional 
look. © lDec62; KKI72989 . 
New, insulated aluminum siding com- 
bines structural strength with 
surface beauty. © lDec62; 
KKI72981 . 
Super rigidlzed aluminum siding. 
© lDeo62; KK172990. 

LIGGETT & MYERS TOBACCO CO. © 

Come to the Oasis, the only filter 
cigarette that's Oasis cool. Oasis 
mild. Oasis fresh. Cin The Saturday 
evening post. Mar. 1^ I961, p. 16) 
Appl. author: McCann-Erickson, Inc. 
© l4Mar6l; KK172531. 

L & M $169,000 sweepstakes. (In 
Look, Feb. 14, 196I, p,4 of cover) 
Appl. author: McCann-Erickson, Inc. 
© 31Jan6l; KK172149. 
Satis-fy yourself, get a new kind of 
mildness, air-softened mildness for 
a richer fuller taste. Chesterfield 
King. (In Life, Feb. 3, I96I, p.94- 
95) Appl. author: McCainn-Erlckson, 
Inc. © lFeb6l; KKI72330. 
This one's the satisfier. Chester- 
field king cigarettes. [Couple 
In car] (In The Saturday evening 
post, Apr. 29, 1961, p. 3 of cover) 
Appl. author: McCann-Erickson, Inc. 
© 25Apr6l; KK172735. 
This one's the satisfier. Chester- 
field king cigarettes. [Head of 
man & head of woman wearing si'.n 
shade] (In Life, Apr. 21, 1963, 
p. 126-127) Appl. author: McCann- 
Erickson, Inc. © 19Apr6l; 
KKI72736. 

LINCO PRODUCTS CORP. © 

Cleans as it whitens, removes stains; 
Linco bleach. Contents one gallon. 
Appl. author: Lawrence F. Crowley. 
© 29Jan63; KKI71926. 

LINCOLN METAL PRODUCTS CORP. ® 
Is there a kitchen in the house. 
BeautyWare. (In Good housekeeping, 
Oct. i960, p. 228) ® 19Sep60; 
KKI71010. 

LINCOLN NATIONAL LIFE INSURANCE CO. © 
Commemorating 100th anniversary Gettys- 
burg. Illus. : Lincoln at Gettysburg, 
by C. C. Beall. (In The Saturday 
evening post, Feb. 9, 1963i P-l) , 
Appl. author: Maxon, Inc. © 9Peb03j 
1CK171407. 



1963 



CURRENT REGISTRATIONS 



39 



LINCOLN TEXTILE PRODUCTS CO., INC. © 
New, amazingly different Just Rite 
2 piece slip cover. Designed to fit 
all sizes of furniture. © 27Mar63; 
KKI72869 . 

LINDY HYDROTHERMAL PRODUCTS, INC. 

Marine engine coolers. (Brochure D-2) 
© Llndy Hydrothermal Products, Inc. 
(in notice: Llndy Hydrothermal 
Products Co., Inc.); 28Dec62; 
KKI71377. 

LIPTON (THOMAS J.) INC. © 

Golden Ladle grated cheese, a choice 
blend of grated pannesan & romano. 
Net weight 2/5 oz. © 21Dec62; 
KKI70957. 
Golden Ladle spaghetti dinner with 

mild American style sauce mix. 

Net wt. 10 1/5 oz. © 21Dec62; 

KKI70939. 
Golden Ladle spaghetti sauce, mild 

American style. Net wt. 1 2/3 oz. 

© 21Dec62; KK170938. 
Golden Ladle spaghetti sauce mix with 

meat. Net weight 2 4/5 oz. 

© 5Dec62; KKI7O936. 
Golden Ladle spaghetti sauce mix with 

meat. Net wt . 2 4/5 ozs. 

© 5Dec62; KK170940. 
Golden Ladle thin spaghetti no. 9, 

spaghettlnl. Net weight 8 oz. 

© 21Dec62; KK170935 . 

LIQUOR CO. OF AMERICA. 

Blended Scotch whisky. Distilled & 
blended In Scotland, 100^ Scotch 
whiskies. Burlap design. © Liquor 
Co. of America, dlv. of Imported 
Brands, Inc.; 30Mar62; KKI72306. 

Blended Scotch whisky. Distilled & 
blended in Scotland, 100^6 Scotch 
whiskies. Coronet Design. © Liquor 
Co. of America, dlv. of Imported 
Brands, Inc.; 8Mar62; KKI72307 . 

Canadian whisky, a blend. Distilled, 
aged & blended under supervision of 
the Canadian government. Lions 
rampant crest. © Liquor Co. of 
America, dlv. of Imported Brands, 
Inc.; 27Aug62; KKI72308. 

Canadian whisky, a blend . Maple 
leaf design. © Liquor Co. of 
America, dlv. of Imported Brands, 
Inc.; 27Aug62; KKI72309 . 

100516 Canadian whiskies. © Liquor Co. 
of America, a division of Imported 
Brands, Inc.; 27Aug62; KK171002. 

100^ Scotch whiskies, blended and 
bottled in Scotland. © Liquor Co. 
of America, a Dlv. of Imported 
Brands, Inc.; 30Mar62; KKI71003. 

Product of Scotland, distilled & 
blended in Scotland; blended Scotch 
whisky. Plaid & red seal design. 
© Liquor Co. of America, dlv. of 
Imported Brands, Inc.; 8Mar62; 
KKI7231I . 

Product of Scotland, 100^ Scotch 
whiskies. Blended & bottled in 
Scotland; blended Scotch whisky. 
Coat of arms design. © Liquor Co. 
of America, dlv. of Imported Bramds, 
Inc.; 8Mar62; KKI723IO. 

Product of Scotland, IOO56 Scotch 
whiskies. Blended Scotch whisky. 
© Liquor Co. of America, a division 
of Imported Brands, Inc.; 8Mar62; 
KKI71OOI. 

LODET, ~ 

Viewpoints. See STITZINGER LUMBER 
CO. 

LOFT CANDY CORP. © 

Ultlmettes. Net weight 1-pound. 
© 31Aug62; KKI70929. 



LONGLIFE FISH FC CD PHOEUCTS CO. 

Color Brlte liquid color food, adds 
dramatic beauty fc color to your 
fish. © Longllfe Plah Food Prod. 
Co., division of Sternco Industries, 
Inc.; 15Apr63; KK174242 . 
Crystal Frost, white crystal lacquer; 
beautify your aquarium. © Long- 
Llfe Fish Food Products Co., divi- 
sion of Sternco Industries, Inc.; 
l6Dec62; KK171172. 
Longllfe Color Brlte liquid color 
food. Contents 1 fl. oz. 
© Long Life Fish Food Products 
Co., division of Sternco Industries, 
Inc.; 15Apr63; KKI73696. 

LORILLARD (P.) CO. © 

All over America more scientists and 
educators smoke Kent with the mlcro- 
nite filter than any other cigarette. 
(In Ebony, Oct. i960, p. 3) 
© 20Sep60; KKI71927. 

Kent satisfies your appetite for a 
real good smoke. [Head & shoulders 
of girl in evening dress] (in Ebony 
magazine, July, i960, p. 5) 
© 20Jun60; KK171211. 

Refreshes while you smoke. Only 

Newport gives you the soothing cool- 
ness of menthol plus a refreshing 
hint of mint. (in Life, Sept. 22, 
1961, p. 4 of cover) © 22Sep6l; 
KKI73II3. 

LOWE (JOE) CORP. © 

Almost as cool as Popslcle. Appl. 
author: Arnold M. Storfer. 
© 6Peb63; KKI72943. 
Almost as cool as Popslcle; save 

coupons on bags for valuable prizes. 
3P1 . Appl. author: Arnold M. 
Storfer. © 6Feb63; KK172173- 
Cherry Nut ice cream bar. 4 pak. 
Appl. author: Arnold M. Storfer. 
© 4Jan63; KK171828. 
Delicious anywhere, anytime. 

Appl. author: Arnold M. Storfer. 
© 19Mar63; KKI72945. 
Fairmont Cheerio, 6 Ice cream bars. 
See QUALITY PARK BOX CO. 
The family fun treat. Appl. author: 
Arnold M. Storfer. © 19Mar63; 
KKI72948. 

Lemon and raspberry Sherbo-Split . 
3SHS3. Appl. author: Arnold M. 
Storfer. © lMay63; KKI74036. 

More fun than a circus. Appl. au- 
thor: Arnold M. Storfer. © 19Mar63; 
KKI72947. 
Orange and lemon Sherbo-Spllt. 
Appl. author: Arnold M. Storfer. 
© 8Mar63; KK172946. 
Popslcle, 6 twin treats. See 

QUALITY PARK BOX CO. 
Sherbo-Spllt lemon and raspberry fruit 
sherbet bar. 3SHS4 . 4 pak. Appl. 
author: Arnold M. Storfer. 
© lMay63; KK174037. 
Slow down and play it safe with 
Popslcle. Appl. author: Arnold M. 
Storfer. © 2Apr63; KK172944. 
Strawberry shortcake Dazzle, ice 
cream 'n cake on-a-stlck. Appl. 
author: Arnold M. Storfer. 
© llMar63; KK172942. 
Try delicious Cherry Nut ice cream 
bar. Appl. author: Arnold M. 
Storfer. © 4jan63; KKI71827. 

LOWENTHAL, WILLIAM. See AMICO IMPORT. 

LOWMAN, JOSEPHINE. © 

Blp charm chart. © 13Jan63; KKI71215. 

LUGGAGE DIVISION, SHWAYDER BROS., INC. 
See SHWAYDER BROS., INC. LUGGAGE 
DIVISION, 

LUXOR LIGHTING PRODUCTS, INC. © 

More light for your money, new Luxor 
four star fluorescents. L-631-144. 
© lPeb63; KKI71896. 



New high Intensity, select-a-beam, 
fully enclosed, Arc-Escent lumlnalre 
that burns in any position in all 
weather conditions. © 25Jan63; 
KKI71094 . 



M 



MACAFEE & EDWARDS. © 

Now you don't have to take chances. 

Mexican Insurance credit caI^i. 

© 7Jun63; KK173942. 
Seguros Tepeyac S.A. Don't cross 

the border . . . Mexican Insurance 

credit card. © 7Jun63; KK173941. 

MCCORMICK ADVERTISING. © 

Play game of tlc-tac-dough. Appl. 
author: Robert E. McCormlck. 
© 26Apr63; KK173250. 

MCCOY, CECIL A. © 

Velvet smooth after-shave lotion. 
Contents four ounces. © 25Peb63j 
KKI72302. 

MCCRORY CORP, © 

Dutch Inn peanut butter Smoothies. 
Net wt. 12 5/8 oz. © 10Dec62; 

KKI7135I. 
Prestige knitting worsted; McCrory's 
super value. Permanently moth- 
proofed. 4 oz. © 27Dec62; KKI72559. 

Prestige, lOO^J Orion Sayelle; the 

look, the touch, the luxury of wool. 
4 oz. © 27Dec62; KKI72558. 

MCELFRESH CHORALE, INC. © 

The church militant. CV 1045. 
© 19Jan63; KKI7IIO5. 

MCEWEN BAIT CO. © 

Stirlke-King catches king size bass. 
Appl. author; Betty McEwen . 
© 10Sep62; KKI72803. 

MCGILVERY, R. W. 

Intermediary metabolism. See 
SALLACH, H. J. 

MCGOWN (PEARL K.) INC. © 
Dear HooKraf Tsman . 
© 150ct62; KKI70763. 
© 15Nov62; KKI70764. 

© 15Jan63; KKI71832. 
© 15Feb63; KKI72802. 
© 15Mar63; KKI728OI. 
© 15Apr63; KK173443. 
© 15May63; KK173538. 

MCILHENNY CO. © 

Around the world. A restaurant is 
known by the condiments it keeps. 
Tabasco. Rahm Schnitzel mlt Kapem. 
(In Restaurant management. Mar. 1963, 
p. 11) Appl. author: Knox Reeves- 
Fitzgerald Advertising. © lMar63; 
KKI73704. 

The art of seasoning eggs, (in Sunset, 
Mar. 1963, p. 217) Appl. author: 
Knox Reeves-Fitzgerald Advertising. 
© 25Feb63; KK173792. 

The art of seasoning eggs. Tabasco, 
(In McCall's, Mar. 1963, p.185) 
Appl. author: Knox Reeves-Fitzgerald 
Advertising. © 21Feb63; KK173707. 

The art of seasoning salads. (In 
Sunset, June 1963, P.I87) Appl. 
author: Knox Reeves-Fitzgerald 
Advertising. © 25May63; KK173791. 

The art of seasoning salads. 
Tabasco. (In McCall's, June 
1963, p. 18) Appl. author: Knox 
Reeves-Pltzgerald Advertising. 
© 21May63; KK173706. 

Eloquent spokesman for you on your 
tables. In your cuisine. Curried 
chicken and rloe. Tabasco brand 
pepper sauce. (In Restaurant 
management, Jan. 1963, P-75) Appl. 
author: Knox Reeves-Pltzgerald Ad- 
vertising. © lJan63; KK173888. 



40 



COMMERCIAL PRINTS AND LABELS 



Jan.-June 



MCILHENNY CO. -Con. 

Guldepost to the better restaurant, 
the condiment on the table, the 
seasoning In the dish. Tabasco. 
Shrimp papette. (In Restaurant 
management. May 1963, p.l5) Appl. 
author: Knox Reeves-Fitzgerald Ad- 
vertising. © lMay63; KKI73703. 

Tabasco brand pepper sauce. 
© 7Jun63; KK17^298. 

Three ways to win a man ' s heart 
through seasoning. Tabasco brand 
pepper sauce. (In Seventeen, Feb. 
1965, p. 144) Appl. author: Knox 
Reeves-Pltzgerald Advertising. 
© lPeb63; KK173980. 

MCKESSON & ROBBINS, INC. © 

After you Col. Chapln . Everyone's 
after the world's best bourbon, 
Mr. Gore. Chapln & Gore old reserve 
straight bourbon whisky. (In 
Chicago sun-tlraes, Apr. I8, I963. 
p. 74) © l8Apr63; KK173726. 

Back at last, Ohio's old favorite. 
Mulrhead's Scotch. (In Cincinnati 
post, Feb. 5, 1963, p. 7) © 5Feb63; 
KK172480. 
Before you say martini, say Lamp- 
lighter. Bottle & glass. (In The 
New Yorker, May I8, I965, p.lOO) 
© l6May63j KK173729. 
Fond of things Itallano? Try a sip 
of Galliano. (in Newsweek, Apr. 22, 
1963, p. 57) © 22Apr63; KK173725. 
Join 6 generations of kings In a light, 
bright apertlf, PunteMes. (in The 
New Yorker, Mar. 9, I963, p. 175) 
© 7Mar63; KK172483. 
Lamplighter Gin gives your martinis 
a new glow. Cocktail shaker. (in 
The New Yorker, Apr. 27, 1963. 
p. 164) © 25Apr63; KK173728. 
Martini time Is Lamplighter time. 
(In The New Yorker, Mar. I6, I963, 
p. 102) © l4Mar63; KK172482. 
Quality at a sensible price . Mulr- 
head'3 Scotch. (In The Detroit 
news, Feb. 5, 1963j p.6A) © 5Feb63; 
KK172481 . 
What are you doing down there. Col. 
Chapln? I'm off for another bottle 
of the world's best bourbon, Mr. 
Gore. Chapln & Gore old reserve 
straight bourbon whisky. (In 
Chicago sun-times, Apr. 25, 1963> 
p. 82) © 25Apr63; KK173727. 

MCQUAY-NORRIS MANUFACTURING CO. © 

Safe-T-Gard chassis parts, engineered 
for replacement use; the Blue Box 
line. © 2Jan63 (in notice: 1962); 
KKI71874. 

MAGLA PRODUCTS. © 

Fresh, household sponge loaf in deli- 
cious pastel colors. 14 handy-size 
slices. Appl. author: Irving Hano- 
pole. © 17Dec62j KKI73OO9 . 

MAICO ELECTRONICS, INC. © 

For the special training of hard of 
hearing students Malco TralnEar. 
Model MT-4. © 15May63; KK173768. 

Inside story. Malco presents a new 
standard of hearing aid excellence 
in the Monitor behind the ear 
hearing aid. © 30Jan63; KK171420, 

Is background noise affecting the 
accuracy of your hearing test pro- 
gram? © 15May63; KK173767. 

A lifetime of better living with your 
Malco Consul on the ear hearing 
aid. 15 P- © 15May63; KK173755. 

Malco presents the new Consul ear- 
level hearing convenience . 
© 15May63; KK173764. 

New compact convenience for the 

severely deafened. Malco Windsor. 
© 15May63; KK173769. 



New Malco Mayfair hearing glasses; 
design merit award. © 15May63; 
KKI73766. 

No two are alike; a message of vital 
Importance to every person who has 
difficulty hearing. © 15May63; 
KKI73763. 

MAIDENFORM, INC, © 

I dreamed I swayed the jury in my 
Maldenform bra. (in Seventeen, 
June 1963, p. 25) Appl. author: 
Norman, Craig & Kummel, Inc. 
© 28May63; KK175515. 
I dreamed I was the center of attrac- 
tion in my Maldenform bra. Under- 
tone accents your natural curves, 
(in Seventeen, May 1963, p. 13) 
Appl. author: Norman, Craig & 
Kummel, Inc. © 30Apr63; KKI72888. 
Who is the dream In the Maldenform 
swlmsuit? Ann-Margaret. (in Seven- 
teen, May 1963, p. 9 & 60) Appl. 
author: Norman, Craig & Kummel, Inc. 
© 30Apr63; KKI73445. 

MAIL ORDER METHODS. 

Your name & address imprinted here. 
Appl. author: John J. Leslie, Jr. 
© Mail Order Methods, division of 
Leslie Creations, Inc.; lFeb63; 
KKI72312. 

MALCUS TOOLS CORP. © 

Roll-o-form. Appl. author: Frank R. 
Blvrell. © 10Apr63; KK173088. 

MALLINCKRODT, GEORGE, © 

New^ fun for all ages, Go-Go Balls; 
it's really fun, try these simple 
tricks. © 24jan63; KK171474. 

MAL-VAN ASSOCIATES. © 

The original return Yo-Yo plane. 
© 25Mar63; KKI73027 . 

MAMMEL, ALLEN DEAN, See ADM CO. 

MANCO WATCH STRAP CO,, INC. © 
Topps nylon expansion watchband, 
featuring set 'n lock, no hole 
buckle. Item no.l440. © 26Apr63; 
KKI73662. 

MANHEIM MANUFACTURING & BELTING CO. © 
New super Veelos delivers up to 

505^ more horsepower. Appl. author: 
Foltz-Wessinger, Inc. © llJun63; 
KKI73919. 

MANY, BLANC & CO. © 

You profit more with the quality 
line; DuBouchett cordials. (in 
Beverage media, Feb. 1963. p. 88) 
Appl. author: Norman, Craig & 
Kummel, Inc. © lFeb63j KK171591. 

MARADEL PRODUCTS, INC. © 

Do you know why Tlz concentrate out- 
sells all other creme-and-color 
rinses? (In American hairdresser, 
June 1963, p. 16) Appl. author: 
Kastor Hilton Chesley Clifford & 
Atherton, Inc. © 27May63; 
KKI74185. 

MARATHON . 

Arden chocolate chip ice cream. 
One half gallon. © Marathon, di- 
vision of American Can Co.; 15Dec6l; 
KKI73961. 
Arden orange sherbet. One half gal- 
lon. © Marathon, division of 
American Can Co.; 15Aug6l; KK173989. 
Arden peach nut ice cream. One half 
gallon. © Marathon, division of 
American Can Co.; 15Dec62; KK173962. 
Bowman ice cream; peppermint stick. 
One half gallon. © Marathon, 
division of American Can Co.; 
15Feb62; KK173957. 
Bridgeman butterscotch revel ice 

cream. One half gal, liq. © Mara- 
thon, division of American Can Co.j 
15Peb62; KK173991 . 



Bridgeman ice cream; chocolate bon 
bon. One half gal, liq. © Mara- 
thon, division of American Can Co.; 
15Peb62; KK173990. 

Fairmont French vanilla ice cream. 
One half gallon liquid. © Marathon, 
division of American Can Co.; 
Ijun6l; KKI73992. 

Flav-o-rlte chocolate ice cream. One 
half gallon. © Marathon, division 
of American Can Co.; lJun6l; 
KKI73987. 

Flav-o-rlte ice cream. One half 
gallon, © Marathon, division of 
American Can Co.; Ijun6l; KK173994 . 

Flav-o-rlte ice milk. One half gal- 
lon. © Marathon, division of Amer- 
ican Can Co.; Ijun6l; KKI73996. 

Flav-o-rlte neapolitan Ice cream. 
One half gallon, © Marathon, divi- 
sion of American Can Co.; lJun6l; 
KKI73988. 

Flav-o-rlte vanilla ice cream. One 
half gallon, © Marathon, division 
of American Can Co,; lJun6l; 
KKI73986, 

Flav-o-rlte vanilla ice milk. One 
half gallon. © Marathon, division 
of American Can Co.; Ijun6l; 
KKI73995 . 

Holland Hall ice cream, van-choc- 
straw. One half gallon liquid. 
© Marathon, division of American 
Can Co.; lJan59; KKI7IO7O. 

Holland Hall ice cream, vanilla. One 
half gallon liquid. © Marathon, 
division of American Can Co.; 
lJan59; KKI71071 . 

Holland Hall ice cream, vanilla & 
chocolate. One half gallon liquid, 
© Marathon, division of American 
Can Co,; lJan59; KKI7IO73. 

Holland Hall ice cream, vanilla fudge. 
One half gallon liquid. © Marathon, 
division of American Can Co.; 
lJan59; KK171072. 

Home ice cream; coffee. One half 
gallon liquid. © Marathon, divi- 
sion of American Can Co.; 15Aug62; 
KKI73959. 
Kinnett's vanilla fudge ice cream. 
One half gallon liquid. © Marathon, 
division of American Can Co.; 
15Aug62; KKI7396O. 

Midwest cherry nut ice cream. Half 
gallon liquid. © Marathon, division 
of American Can Co.; 15Feb62; 
KKI73958. 

Table King ice cream. One half gal- 
lon liquid, © Marathon, division 
of American Can Co.; lNov62; 
KKI73985, 

Table King neapolitan ice cream. 
One half gallon liquid. © Mara- 
thon, division of American Can Co.; 
lNov62; KKI73984. 

Table King vanilla ice cream. One 
half gallon liquid. © Marathon, a 
division of American Can Co.; 
lNov62; KKI73993. 

Velda chocolate Ice cream. One half 
gallon liquid. ©Marathon, divi- 
sion of American Can Co.; Ijun62; 
KKI73998. 
Velda neapolitan ice cream. One half 
gallon liquid. © Marathon, division 
of American Can Co.; lJun62; 
KKI73963. 

Velda strawberry ice cream. One half 
gallon liquid. © Marathon, division 
of American Can Co.; lJun62; 
KK173964. 

Velda vanilla ice cream. One half 
gallon liquid, © Marathon, divi- 
sion of American Can Co.; lJun62; 
KKI73997. 
Weingarten's sweet cream brand ice 
cream; butter pecan krlsp. Half 
gal. liq. ® Marathon, division of 
American Can Co.; 15Aug62; KK173965. 



1963 



CURRENT REGISTRATIONS 



41 



White Dairy honey dew ice cream. 
One half gallon llq. © Marathon, 
division of American Can Co.; 
15Feb62; KK173956. 

MARK LABORATORIES, INC. © 

Mark 4 Diaper-sol Mist. Contents 
7 ounces av. Appl. author: 
Mark S. James, Jr. © 4Nov62; 
KK17l8?l. 

MARLENN PRODUCTS CO., INC. © 

Spaceman air freshener, heavenly 
scents. Appl. author: Leonard A. 
Irving. © l8Jan63; KK172089. 

MARTERTO ENTERPRISES, INC. © 

Angela Cartwright super slate fun; 
draw, then lift films. No. 8829. 
Authorized ed. Appl. author: The 
Saalfleld Pub. Co. © 30Nov62; 
KKI71787. 

MATHCO SERVICE. © 

Instructions for Freshen typewriter 
ribbon renewer. © 10Dec6l; KK171502. 

MAUPINTOUR ASSOCIATES. © 

South Pacific Odyssey cruise. 
© lMar63; KKI73609. 

MAY, MAXWELL. © 

Let's rest, eat, drink and be merry, 
royal comfort motels. © lApr63; 
KKI73570. 

MAYSTEEL PRODUCTS, INC. 

Oleason all steel reels and Powertrak 
for electric cable and cord, air and 
fluid hose. Appl. author: Morrison- 
Seymour, Inc. © Gleason Reel Corp., 
dlvlalon of Maysteel Products, Inc.; 
llSep62; KKI71137. 

MEDICATED PRODUCTS CO. See DONALD, 
BRUCE & CO. 

MELITTA-WERKE BENTZ & SOHN. © 

Melitta 102; filter bags for coffee 
quickfllter 102 and tea filter 402. 
© 51Dec6l; KKI7IOO7. 

MELLON NATIONAL BANK & TRUST CO., 
PITTSBURGH . 

The shining star still guides us. 

(In Pittsburgh post-gazette, 

Dec. 24, 1962, p. 5) © Mellon 

National Bark& Trust Co. (in 

notice: Mellon Bank); 24Dec62; 
KKI70765. 

MELROSE DIST. CO. © 

Melrose Diamond 12, rare old whiskey. 
12 year old whiskey blended with 
grain neutral spirits. (In Long 
Island press, Jan. 29, 1963, p. 4) 
Appl. author: Mogul, Williams & 
■Saylor, Inc. © 29Jan63; KKI71675, 

MELROSE DISTILLERS CO. © 

Best buy since repeal. Up in age, 12 
year old whisky blended with grain 
neutral spirits. Melrose rare dia- 
mond 12. (In The Florida times- 
union, Jacksonville, Mar. 18, 1963, 
p. 3) Appl. author: Mogul Williams 
& Saylor, Inc. © l8Mar63; KKI73680. 
Sell the line that's rich with time. 
Old Charter 7 & 10 years old. 
Cascade 10 year old, J. W. Dant ' s 
10 year old. (In Beverage industry 
news, California yearbook, 1963 ed., 
Feb. 1963, p. 23) Appl. author: 
Otto Kleppner. © lFeb63; KKI72596. 



MELVILLE SHOE CORP. © 
Thorn Thorn Thom McAn. 
KKI72619. 



© 27Mar63; 



MENDLE BOX WRAP & LABEL CORP. © 

Marvlus fine nylons. Appl. author: 
Burton Fischer. © 15Jun6l; 
KK171987. 



MENSE, INC. © 

Minnie pants. Instructions for wear- 
ing. © 17May63; KK173595. 

MERCURY FLOOR MACHINES, INC. © 
Hercules. Appl. author: Godfrey 

Cohen. © 12Apr63; KK172777. 
Mercury walk-a-long vacuum squeegee; 
model V-80-202 (32") Appl. author: 
Godfrey Cohen. © lDec62; KKI70890. 

MEREGALLI, ADRIANO. 

Babar and his friends. See RANDOM 
HOUSE ENTERPRISES, INC. 

MERIT PRODUCTS CO. © 

Automatic transmission parts by Merit. 
(In Motor west, Jan. I963, p. 38) 
© 3Jan63; KK171950. 

MERL CO. 

Medicated foot bath for relief of 
athlete's footi corns & calluses. 
Net contents 8 oza. © David Merl 
d.b.a. The Merl Co.; 3Jul62; 
KKI73735. 

MERRIAM (G. & C.) CO. © 

In school, in life, nothing succeeds 
like success with words; only the 
new Merrlara-Webster Unabridged puts 
you and your family in command of 
today's English. (in Time, Feb, 8, 
1963, p. 55) © 5Feb63; KKI71526. 
Merriam-Webster announces the first 
completely new college desk diction- 
ary in ten years. (in Catholic 
school Journal, Apr. I963, p. 122) 
© lApr63; KKI7312I. 
New, Just in time to give for gradua- 
tion; the first completely new 
college desk dictionary in ten years, 
(in Saturday review. May 11, 1963j 
p. 13) © 8May63; KK173507. 

MERRI-BELL PRODUCTS. 

Make-it-yourself button bracelet, 
knot or crochet. Kit contains 
approx. 24 unusual buttons. 
© Elizabeth M. Caldwell d.b.a. 
Merri-Bell Products; 17Jun59; 
KK172140. 

MERRY MANUFACTURING CO. © 

Mister Merry's lookin' good 'lectrlc 

shave. Stock no. 1121:100. 

© 20Peb63 (in notice: 1962); 

KKI71999. 
Mister Merry's really neat; play 

toiletries Just like dad's. 

Stock no. 1120: 100. © 20Feb63 

(in notice: I962); KK172002. 
My Merry playthings for your dolly's 

bathroom. Stock no. 3302: 59. 

© lJan63; KK171064. 
My Merry playthings for your dolly's 

den. Stock no. 3306: 59. © lJan63; 

KKI71065. 
My Merry playthings for your dolly's 

dining room. Stock no. 3305:59- 

© lJan63; KKI71O66. 
My Merry playthings for your dolly's 

dressing room. Stock no. 3307:100. 

© 20Feb63 (in notice: I962) ; 

KKI72OOI. 
My Merry playthings for your dolly's 

kitchen. Stock no. 3303: 59. 

© lJan63; KK171067 . 
My Merry playthings for your dolly's 

nursery. Stock no. 3301:59- 

© lJan63; KKI7IO68. 
My Merry playthings for your dolly's 
pantry. Stock no. 3308:100. 
© 20Peb63 (in notice: 1962); 
KKI72000. 

My Merry playthings for your dolly's 
party room. Stock no. 3304:59. 

© lJan63; KKI7IO69. 

METAL BELLOWS CORP. © 

Econalign couplings; technical bulle- 
tin price schedules. Appl. author: 
Spencer-Claire Associates, Inc. 
© l8Mar63; KKI72320. 



Shaftalltrn couplings; technical 
bulletin price schedules. Appl. 
author: Spencer-Claire Associates, 
Inc. © l8Har63; KKI72319. 

METRO-OOLDWYN-HAYER, INC. © 

Jr. Jigsaw puzzle; National Velvet. 
No. 46611:59. 70 pieces. (Series 
no. 301) © 15Mar62; KK171370. 

METROPOLITAN UTILITIES DISTRICT. © 
You'll see the day when natural gas 
can run everything in your home, 
(in Nebraska World-herald, Omaha, 
May 26, 1963, section K, gas indus- 
try section, p. 7) © 26May63; 
KKI73656. 

MEYER (N. S. ) INC. © 

Quality specifications. Armed Forces 
equipment. © lMar65; KK173796. 

MEYERS (A. C.) & CO., INC. © 

Judy Gay stretchable head band, fits 
all hair styles. © 23May63; 
KKI73593. 

MICHELSON, JOHN, See- ADVANC ENTER- 
PRISES. 

MICHIGAN CHEMICAL CORP. © 

Check these excellent nuclear proper- 
ties of rare earths. (In Chemical 
& engineering news, Feb. 18, I963, 
p. 162) Appl. author: Aves Adver- 
tising, Inc. © l8Feb63; KKI72627. 

Hey Mac, step on it. Bromine service 
that's fast as a shout. (In Chemical 
week, Feb, 9, 1963, p,l) Appl, 
author: Aves Advertising, Inc. 
© 9Feb63; KKI71895, 

If your production efficiency has 
been going like this, instead of 
like this, it may be your interme- 
diates. (In Chemical week, Apr, 6, 
1963, p.l) Appl. author: Aves 
Advertising, Inc. © 6Apr63; 
KKI7327I. 

Instructions for handling anhydrous 
hydrogen bromide cylinders & valves. 
NM: additional warning instructions, 
© l8Sep62; KK171684, 

Pestmaster methyl bromide. Without 
a doubt one of the most effective, 
most economicalj easiest to use 
fumigants on the market. (in The 
Grain & feed review, Apr. 1963, 
p. 21) Appl. author: Aves Adver- 
tising, Inc. © Michigan Chemical 
Corp.; lApr63; KKI7327O. 

Profit more on every Job with Pest- 
master methyl bromide. (In Pest 
control, Feb. 1963, p. 46) Appl, 
author: Aves Advertising, Inc , 
© 5Feb63; KKI71894, 
Season with yttrium for markedly im- 
proved physical properties. (In 
Journal of metals, Feb. 1963, p. 123) 
Appl. author: Aves Advertising, Inc. 
© lFeb63; KKI7216O. 
Season with Yttrium for markedly 
Improved physical properties, 
(in Journal of metals, Feb. 1963. 
p. 124) Appl. author: Aves Adver- 
tising, Inc. © lFeb63; KKI736II. 

You write the specs, we'll make the 
MgO to match. (In Chemical & en- 
gineering news. Mar. 11, I963, P-67) 
Appl. author: Aves Advertising, Inc. 
© llMar63; KKI72628. 

MICHIGAN WHEEL CO. © 

Michigan cupped propellers for stock 
outboards, Appl, author: Irving E, 
White, © 28Sep62; KK171781. 

MICKELBERG, SAMUEL. See AMICO IMPORT, 

MID-CO. 

If it's processed by Mid-Co. you know 
It's better. Appl. author: Charles 
Knorr, Jr. © Mid-Co. a.a.d.o. 
Mid-Co. Photo Service, Inc.; 15Deo62; 
KKI7139I- 



42 



COMMERCIAL PRINTS AND LABELS 



Jan.-June 



MILHAM PRODUCTS CO., INC. © 

Lined drape with canopy valance. 
Style no. 5814. © Mllham Products 
Co., Inc. d.b.a. Mllham Marquee 
Creations; 16Nov62; KKI7IO59. 

MILLER BREWING CO. © 

Brother, It's cold Inside. Miller 
High Life. Giant can. (In The 
Hartford times, May 28, 1962, p. 28) 
Appl. author: C. A. Mathisson. 
© 28May63; KKI73896. 

Enjoy life with Miller High Life. 
Bottle, glass & food. (In TV 
guide, Jan. 19-25, I963, p. 2) 
Appl. author: C. A. Mathisson. 
© 15Jan63; KK170948. 
Enjoy life with Miller High Life. 
Party scene. (in Ebony, Mar. 1963, 
p. 125) Appl. author: C. A. Mathis- 
son. © 12Peb63; KK171644. 
Enjoy life with Miller High Life. 
[Party scene by fireside] (In The 
New Yorker, Jan. 26, 1963, p.80) 
Appl. author: C. A. Mathisson. 
© 30Dec62; KKI71205. 
Enjoy life with Miller High Life, 
the champagne of bottle beer. 
[Bottle, glass & food] (in Oak- 
land tribune, Feb. 20, I965, p.5X) 
Appl. author: C. A. Mathisson. 
© 20Feb63; KKI7198I. 

Enjoy life with Miller High Life, the 
champagne of bottle beer. (in 
True, June, 1965, P.27) Appl. 
author: C. A. Mathisson. © 23May63; 
KKI73616. 
Enjoy life with Miller High Life, the 
champagne of bottle beer. Party 
scene. (in Esquire, Apr. 1963, 
p. 54) Appl. author: C. A. Mathisson. 
© l8Mar63; KKI72283. 
Enjoy life with Miller High Life, the 
chajnpagne of bottle beer. [Party 
scene] (In The Washington post, 
Jan. 24, 1963, P.A23) Appl. author: 
C. A. Mathisson. © 24jan63; 
KK172041 . 
Enjoy life with Miller High Life, the 
champagne of bottle beer. [Party 
scene, 2 couples] (in Ebony, 
June 1963, p. 135) Appl. author: 
C. A. Mathisson. © 20May63; 
KKI7369O. 
Enjoy the best, the very best; the 
champagne of bottle beer. (in 
Ebony, Feb. I96I, p.l8) Appl. 
author: C. A. Mathisson. © 20Jan6l; 
KKI72556 . 
Holiday special; featuring 12-paok 
no deposit no return 12 oz . bottles, 
(in Proeressive grocer, Oct. 196I, 
p. 88-89) Appl. author: C. A. 
Mathisson. © 28Sep6l; KK173464. 
The world's three great beers. High 
Life. Bottle, can & tap glass. 
(In Chicago tribune. May 28, I963, 
p. 17) Appl. author: C. A. Mathisson. 
© 28May63; KK174l46. 
The world's three great beers. 
High Life. Three bottles. (In 
Chicago daily tribune, Feb. 7, 
1963, p. 20) Appl. author: C. A. 
Mathisson. © 7Feb63; KKI7268O. 

MILLER PICKING CORP. © 

Commercial & industrial central air 
conditioning & heating for year 
'round comfort. Appl. author: Baker 
Printing Co. © 31Jan63; KK171204. 

MILLER STUDIO, INC. © 

This is the Item, home decorator wall 
plaque. (In Housewares review, 
Feb. 1961) © lFeb6l; KK174232. 

MILLIPORE FILTER CORP. © 

Silting Index apparatus, principles 
and operating instructions. 
(Catalog no.XX68 013 00) © l8Jan63 
(In notice: I962); KK172552. 



MILLS PRODUCTS CORP. © 

Retain your glamorous hairdo in a 
Rain-n-Shine bonnet by Mills. 
Appl. author: Harry Mills, 
© 15Jan63; KK171399. 

MILPRINT, INC. © 

Frigid Pak freezer bags, with bag 
ties for closing. 25 pint size, 
size 4" X 2" X 8". © 8Dec62; 
KKI71I36. 

MINE & SMELTER SUPPLY CO. © 
Massco-Grlgsby pinch valve. 
© 20Peb63; KK172676. 

MINNEAPOLIS STAR & TRIBUNE CO. © 

What makes a newspaper great? Science 
teacher: New role for a newspaper. 
Photo by Don Black. (in Advertising 
age, Jan. 21, 1963, P. 49) Appl. 
author: Batten Barton Durstine & 
Osborn, Inc. © 21Jan63; KK171214. 

Who's ahead in Minnesota? Homemaker 
15 tells all. (In Sales management. 
Mar. 1, 1963, p. 12) Appl. author: 
Batten, Barton, Durstine & Osborn, 
Inc. © lMar63; KKI72196. 

MINNESOTA FARM BUREAU SERVICE CO. © 
100+™ fertilizer. 5O lbs. net. 
© 3ON0V62; KKI71256. 

MINNESOTA MINING & MANUFACTURING CO. © 
At Michigan State, the only homework 
is lab work for beginning language 
students. (In The Nation's schools. 
Mar. 1963, p. 76-77) © 20Feb63; 
KKI726I2. 
Beware of the commercial on the 

conference room screen. TV viewers 
see it on a tube . . . Scotch brand 
video tape. (in Television, Jan. 
1963, p. 23) © Minnesota Mining & 
Mfg. Co. (3MC0.); lJan63; KKI71807. 
Breathing comfort, high filtration; 
new 3M Aseptex, the lightweight, 
free-breathing disposable mask, 
(in Hospital topics, Feb. I963, 
p. 10) © Minnesota Mining & Mfg. 
Co. (3M Co.); 25Jan63; KKI72058. 
Cracked notes In your aria? Then 
bargain recording tape's no bargain. 
Scotch brand magnetic tape, 
(in Saturday review. Mar. 16, 1963, 
p. 95) © 12Mar63; KK172olO. 
Fractured fortisslmos in your concer- 
to? Scotch brand magnetic tape 
l42. (In Saturday review, Jan. 12, 
1963, p. 76) © Minnesota Mining & 
Mfg. Co. (3MC0.); 8Jan63; KK171806. 

Help yourself to higher volume, sell 
the new 3M medical products line, 
(in Surgical business, Feb. I963, 
p. 70-71) ©^Minnesota Mining & Mfg. 
Co. (3M Co.); iFeb63; KKI72056. 

Holiday from stains. Treated fashions, 
furniture, even tablecloths now 
repel stains. (In Life, Nov. 7, 
i960, p. 99) © 3Nov60; KKI72613. 

Hospital test proves It costs no more 
to use a better tape, 3M Micropore. 
(In Hospital topics, Feb. I963, 
p. 76) © Minnesota Mining & Mfg. 
Co. (3MCo.); 25Jan63; KKI72059. 

Looks frosty on the roll, invisible 
on the Job. New Scotch brand 
magic tape disappears on your gift 
wrap. (In Life, Nov. 30, 1962, 
p. 49) © 3M Co.; 26N0V62; KKI70924. 

Oh Wah Ree, ancient and absorbing 
game of strategy played by Afro- 
Asian peoples for some 3500 years. 
© 9Nov62; KKI72125. 

Only place to Judge TV picture 

quality. Judge It where TV viewers 
do, where today's best-selling pic- 
tures come from Scotch brand video 
tape. (In Television, Feb. I963, 
p. 65) © lFeb63; KKI726II . 

Phlounder, a fast moving word game. 
® 9Nov62; KKI72126. 



Picture of top sound . Over 100 tests 
like the one on the ground glass 
assure top sound with Scotch brand 
recording tapes, (in Industrial 
photography, Feb. 1963» P-63) 
© 15Feb63; KKI72609. 

Sasheen magic makes Christmas dream 
sales come true. (In Notion & 
novelty review, Oct. 1962, profit 
parade section, p. 42) © Minnesota 
Mining & Mfg. Co. (3M Co.); 25Sep62; 
KKI7I804. 

Scotch brand magnetic tape instru- 
mentation 498 comes through head 
heat unscathed. (in Control 
engineering, Jan. I963, p.25) 
© Minnesota Mining & Mfg. Co. 
(3M Co.); 25Dec62; KKI71805. 

Thin coat tapes, like having a quarter 
reel bonus In recording time. 
(In Aviation week, Feb. 11, I963, 
p. 13) © lMar63; KK172614. 

3M Autoclave t'ape passes this critical 
dry air pocket test, proves you are 
getting the safety you pay for. 
(in Hospital topics, Nov. 1962, 
p. 127) © Minnesota Mining & Mfg. Ca 
(3M Co.); 250ct62; KK172057. 

Twlxt, ingenious new strategy game 
for two. © 9Nov62; KK172124. 

MRS. LELAND'S KITCHENS. © 

Any group can raise $50 to $1,000 
and more with Mrs. Leland's famous 
old-fashioned candles and choco- 
lates. © lJan63; KK172122. 

Mrs. Leland's old-fashioned chocolate 
covered butter-bits. Net weight 
1/3 lb. © lJan63; KKI72659. 

Mrs. Leland's old-fashioned chocolate 
covered butter-bits. Net weight 
2/3 pound. © lJan63; KKI72660. 

Old-fashioned chocolate covered 

butter-bits. Net weight: 1/3 pound. 
© lJan63; KK172123. 

Old-fashioned Hunnle-Bunnles 'n eggs. 
Net weight 6 1/2 ounces. 
© lJan63; KK172121. 

Old-fashioned peanut butter crunchies. 
Net weight 7 3/4 ounces. © lJan63; 
KKI7212O. 

MOBIL OIL CO. 

Don't Judge gasoline quality by 
octane alone; get Mobil high 
megatane rated gasolines. (In 
U. S. Air Force Academy football 
program, Sept. 22, 1962, p. 48) 
Appl. author: Ted Bates & Co., Inc. 
© Mobil Oil Co., a division of 
Socony Mobil Oil Co., Inc.; 22Sep62; 
KKI71843. 

MODERNAIR CORP. © 

Repair kit No. 7000; for C.R.V. valves, 
3 and 4 way valves. © 5Apr62 (in 
notice: 1961); KK173487 . 

MOEWS SEED CO. © 

Farm modern memo book. 16 p. Appl. 
author: Post-Keyes-Gardner, Inc. 
© 19Mar63; KK173434. 
The high-profit, quick-cash crop for 
Eastern Iowa farms. Moews white 
corn. Appl. author: Post, Morr & 
Gardner, Inc. © 8Feb63; KK172226. 
Raise your corn yield capability for 
1963. Farm modern with Moews. 
(In Prairie farmer. Mar. 16, 1963. 
p. 21) Appl. author: Post-Keyes- 
Gardner, Inc. © l6Mar63; KK173433. 

MOLSBERRY LITHO. 

Keeps your plows In action. EZ fit 
two piece replaceable plow share. 
© Molsberry Lltho a.a.d.o. Molsberry 
Co.; 9May63; KKI73628. 

Kerr cell Electro-Optical shutters. 
By Electro-Optical Instruments. 
© Molsberry Lltho a.a.d.o. Molsberry 
Co.; I60ct62; KK171235. 



1963 



CURRENT REGISTRATIONS 



43 



Turbine driven mirrors, models 
RMR 6/8 and RMR 6/10. Tentative 
data sheet. By Electro-Optical 
Instruments. © Molsberry Lltho 
a.a.d.o. Molsberry Co.; 220ct62; 
KK17123't. 
Ultra high speed Kerr cell cameras, 

model KSC-51/A and KSC-5I/B. By 

Electro-Optical Instruments. 

©Molsberry Litho a.a.d.o. Molsberry 

Co.; 120ct62; KK171233. 

MONROE CALCULATING MACHINE CO., INC. © 
The machinery of profits. 1 v. 
© l8Sep62; KKI75388. 

MONSANTO CHEMICAL CO. © 

Unwrapping bobbins. © 15May63; 

KKIT361S. 
Unwrapping bobbins. Chemstrand. 
© l5May63; KKI73618. 

MOORES (H. C.) CO. © 

Cooking's a dream with new deluxe 
Pream. (In Good housekeeping, Jan. 
1963, p. 25) Appl. author: Benton 
& Bowles, Inc. © 20Dec62; 
KKI72705. 

Good cookmanshlp with new deluxe 

Pream. (In Good housekeeping, Feb. 
1963, p. 22) Appl. author: Benton 
& Bowles, Inc. © 22Jan63; 
KKI727O6. 

Have you tried Pream in coffee 
lately? (In What's new in home 
economics, Apr. 1963, p. 27) Appl. 
author: Benton & Bowles, Inc. 
© 15Mar63; KK17tl8l. 

New deluxe Pream, it's the creamiest 
tasting Pream ever. (In The 
Brockton enterprise, Sept. 19, 1962, 
p. 26) Appl. author: Benton & 
Bowles, Inc. NM: additions. 
© 19Sep62; KK170748. 



MORRELL (JOHN) & CO. © 

Consumer sweepstakes and scholarship 
competition. Morrell meats. (in 
The Commercial appeal, Memphis, 
Mar. 28, 1963, p. 46-47) Appl. au- 
thor: John W. Shaw Advertising, Inc. 
© 28Mar63; KKI72885. 
New, sports franks,' nearly a foot 
long from stem to stern and all 
meat. (in The Press, Apr. I7, 1963, 
p.A-12) Appl. author: John W. 
Shaw Advertising, Inc. © 17Apr63; 
KK17315't. 
Pick a slice, any slice as long as 
it's Morrell. Morrell Pride ham. 
(In Life, Dec. 14 , 1962, p. 21) 
Appl. author; John W. Shaw Adver- 
tising, Inc. © l4Dec62; KKI7IO9I. 
Save 25 cents. Tastiest total nutri- 
tion ever set before a dog. (In 
Buffalo courier-express, Sunday 
supplement, Apr. 21, 1963, P-31) 
Appl. author: John W. Shaw Adver- 
tising, Inc. © John Morrell & Co. 
Red Heart Dog Pood Division; 
21Apr63; KK173152. 
Second annual sweepstakes, win his & 
hers planes or cash equivalent, 
(in Daily Independent Journal, 
San Rafael, Calif., Feb. 20, I963, 
p. 22) Appl. author: John W. Shaw 
Advertising, Inc. © 20Feb63; 
KKI71966. 

MORRELL (JOHN) & CO. RED HEART CAT 

FOOD DIVISION. 

New, an exciting new cat food product 
in a dramatic picture window pack- 
age; Kity Krumpets, cat food by Red 
Heart. (In Pood topics, June 1963, 
insert, p.'^0) Appl. author: John W. 
Shaw Advertising, Inc. © John 
Morrell & Co., Red Heart Cat Food 
Division (in notice: John Morrell & 
Co.); 31May63; KKlTiO^^. 



MORRELL (JOHN) & CO. RED HEART DOG 
FOOD DIVISION. © 

Two out of three dogs pick new forti- 
fied Red Heart over their regular 
dog food in slde-by-slde taste test. 
(In Reader's digest, Feb. 1963, 
p. 164-165) Appl. author: John W. 
Shaw Advertising, Inc. © 21Jan63; 
KKI71376. 

MORRELL (JOHN) & CO. RED HEART MINK 

FOOD DIVISION. © 

The big pelts, the big profits, 
(in National fur news. Mar. 1963, 
p. 4) Appl. author: John W. Shaw 
Advertising, Inc. © lMar63; 
KK172050. 

MORRILL, HARRY L. , JR. © 

Be a life saver every where you drive. 
(In The Daily tribune news. Mar. 15, 
1963, p. 5) © 15Mar63; KK172793. 

MORRIS (J. I. ) CO. © 

Enjoy heavenly new comfort with Morris 

ear-rest earring pads. Display card. 

© 22Apr63; KK1733'*1. 
For eyeglass and hearing aid temples 

Morris paddle-pads. Counter display 

card. © 7May63; KK1733'*2. 

MORRIS (PHILIP) INC. © 

Saratoga, first cigarette to meet the 
challenge of today's smoking needs. 
(In The Hartford times, Feb. 20, 
1963, p. 56) Appl. author: Benton & 
Bowles, Inc. © 20Feb63; KKI74178. 

Suddenly you're in a new world of 
flavor; Paxton, first menthol 
cigarette to meet the challenge. 
(In The Fresno bee, Feb. 20, I963, 
p. 8) Appl. author: Benton & Bowles, 
Inc. © 20Feb63; KKI727II. 

MORRIS ENTERPRISES. © 

Put a little Zlpp tangy sauce in it. 
Net weight 4 oz. Appl. author: 
Evelyn Morris Johnson. © l8May63; 
KKI73523. 

MORTON (T. M.) MANUFACTURING CO. © 

Fact of thr' week. The outdoor season 
is the big reason to stock up on 
Chap Stick. (in Supermarket news, 
Apr. 1, 1963, P.'t6) Appl. author: 
L. C. Gumbinner Advtg. Agency. 
© lApr63; KKI72998. 

MORTON MANUFACTURING CORP. © 

Fact of the week, Chap-ans, America's 
fastest growing medicated hand 
cream. (in Supermarket news. 
Mar. 18, 1963, p. 38) Appl. author: 
L. C. Guirblnner Advertising Agency, 
Inc. © l8Mar63; KK174231 . 
Fact of the week; of the 12 fastest 
selling cold remedies in food stores 
Chap Stick takes the smallest amount 
of shelf space. (In Supermarket 
news. Mar. 4, I963, p. 36) Appl. 
author: L. C. Gumbinner Advertising 
Agency, Inc. © 4Mar63; KK17't233. 
Who buys Chap Stick in the summer? 
Everyone under the sun, that's who. 
Fleet's Chap Stick. (in Drug 
topics, Apr. 22, 1963, p. 53) 
Appl. author: L. C. Gumbinner Ad- 
vertising Agency, Inc. © 22Apr63; 
KKI7366O. 

MORTON MANUFACTURING CORP. CHAP STICK 
CO. SEE CHAP STICK CO. 

MOUNTAINCRAFT CO. 

Utah flowering copper. This flowering 
copper is approximately 99-98^ 
pure. © Mountaincraft Co. (in no- 
tice: Mountaincraft ); 8May63; 
KK173346. 

MOZAIC PRODUCTS. 

Ironing board cover; cotton and pad 
set. No. 3022. ©Herbert Glatt 
d.b.a. Mozalc Products; 21Dec62; 
KKI71755. 



MULSIJET, INC. O 

The MulsiJet principle. Breakthrough 
in repository emulsion preparation. 
NM: additions & revisions. 
© 8Mar63; KK172027. 

MULSTEIN, HENRY. See SPONGE WAY CO, 

MURPHY CORP. © 

Get three times as many stamps on 
any Spur products you buy this 
weekend. Spur gasoline. (In The 
Mobile register, Apr. 18, 1963, 
P.6-B) Appl. author: Grabln-Shaw 
Advertising, Inc. © l8Apr63; 
KK1739t5. 
Now, the fastest payoff stamp plan in 
the whole, wide world of motoring. 
Spur gasoline. (In The Dothan 
eagle. Mar. 21, I963, p. 9) Appl. 
author: Grabln-Shaw Advertising, 
Inc. © 21Mar63; KK172537. 

MURRAY-CARSON CORP. © 

Instructions, Murray-Tone cavity 
generator spherical sound system. 
MC-I63IM. © 5Mar63; KKI72557. 

MUSICARDS, INC. © 

Musicards. 60 music flash cards. 
Appl. author: Billy Burden. 
© 20Jun62; KKI71862. 



MYERS, OWEN H. 
INC. 



See BOWIE MACHINE WORKS, 



N 



NRC EQUIPMENT CORP. © 

Model HSI6, 10,000 I6" fractionating 
oil diffusion pump. © 5Feb63; 
KKI71833 

NAISTADT, JACOB. See PETBURGER PRODUCTS. 
NATIONAL BISCUIT CO. © 

Give the taste of tradition to holiday 

parties with Nabisco snacks. 

Appl. author: McCann-Erickson, Inc. 

© 20Nov62; KKI71619. 
How to build desserts from simple to 

sumptuous; mix & match with Nabisco 

cookies. (in Life, Mar. 1, 1963) 

Appl. author: McCann-Erickson, Inc. 

© 25Feb63; KK174095. 

NATIONAL HOLE-IN-ONE CLUB OF AMERICA. © 
Announcing the National Hole-In-One 
Club of America. Appl. author: 
Bruce B. Byrd. © 30Nov62j 
KK1713'^2. 

NATIONAL MANUFACTURING CO. © 

Builder's hardware of quality since 
1901. Installation of No. 59 
galvanized covered trolley rail & 
No. 50 trolley truck on pole type 
metal clad building. © l8Jan63; 
KKI71786. 
Installation of no. 60 galvanized 
storm proof rail and no. 88 storm 
proof hanger on pole type metal 
clad building. © 17Apr63; KK172890. 

NATIONAL PRODUCTS, INC. © 

Modac belt and hose sales selector. 
1963. NM: revisions. © 7May63; 
KK17't223. 

NATURAL COLOR PUBLISHERS, INC. © 
Candy tree. IO5OA pink pixie. 

© 5Mar63; KKI725IO. 
Slick Craft '63, 18' offshore sport. 
© 20Dec62j KK17133'+. 

NEIMAN MARCUS CO. © 

Command performance: N-M exceptional 
mink. (In The Dallas morning news. 
May 15, 1963, section 4, p. 16) 
© 15May63; KKI73692. 

NEMA NOCKER DOLL MANUFACTURING CO. 
Nema Nocker true to character dolls. 
© Mildred B. & Charles D. Wall 
d.b.a. Nema Nocker Doll Mfg. Co.; 
l8Jun62; KKI7186O. 



44 



COMMERCIAL PRINTS AND LABELS 



Jan.-June 



NESTLE CO., INC. © 

Delicious new Instant soft drink 
discovery from Nestle, It's Keen. 
(In Life, Apr. 26, 1963, P.R4) 
Appl. author: VanSant Dugdale & Co., 
Inc. © 26Apr63; KKI73585. 
Free coffee. Nestle 's Decaf Instant 
coffee. (In Reader's digest. May 1, 
1963) Appl. author: McCann-Erlck- 
son. Inc. © 21Apr63; KK174104. 
Free tea. Buy Instant Nestea today, 
get a second Jar free. (In Reader's 
digest, Jan. 2, I963, p. 239) 
Appl. author: McCann-Erlckson, Inc. 
© 21Dec62 (in notice :1963 ) ; KK174100. 

Hoot mom, they're fun, new Scotch 
treats. Nestle 's butterscotch 
morsels. (In Family circle, Apr. 1, 
1963, p. 18) Appl. author: McCann- 
Erlckson, Inc. © llFeb63; KK174103. 

How to make 3 different chocolate 
treats from 1 recipe. Nestle 's 
semi-sweet chocolate morsels. (In 
True story. Mar. 1, 1963, p. 24) 
Appl. author: McCann-Erlckson, Inc. 
© 4Peb63; KK174102. 

If he's always on the move, he needs 
the warmth of the Qulk warmup. 
(In Reader's digest, Jan. 2, 1963, 
p. 30) Appl. author: McCann-Erlck- 
son, Inc. © 21Dec62 (in notice: 
1963); KK17'+107. 

Special wrist watch offer from 

Nestle's Qulk. (In Reader's digest. 
May 1, 1963) Appl, author: McCann- 
Erlckson, Inc. © 21Apr63; KK17iH01. 

NEW ENGLAND FOOD SALES, INC. © 

Flavor Mate complete seasoning for 

all foods. 10 packets. Net weight 

2.12 ounces. © 28Mar63; KK172752. 
Flavor Mate seasoning. Net weight 

6 grams. © 6Nov62; KKI72753. 
Free, new Flavor Mate seasoning, with 

every package of. © 6Nov62; 

KKI72754. 

You asked for it. Flavor Mate season- 
ing; recipes enclosed. 10 packets 
in every package. © 28Mar63j 
KKI72755. 

NEW ENGLAND YARN & TEXTILE CO. © 
Tie It twine. 65O ft. © 26Deo62; 
KK171641. 

NEW HERMES ENGRAVING MACHINE CORP. © 
Gravoxlde, blackens permanently 
engraving on lacquered metals. 
4 fl. oz. © 4Apr63; KKI73200. 

NEW PROCESS BAKING CO. © 

Protopakt bread. Net wt . 1 lb. 
Appl. author: William Laureys. 
© 4Dec62; KKI70916. 

NEW YORK LIFE INSURANCE CO. © 

A Christmas prayer. (In The New 
Haven register, Dec. 21, I962, 
p. 6) © 21Dec62; KKI70974. 

NEWSWEEK, INC. © 

Announcing Newsweek 's inquiry into 
how people go about reading it. 
(In Newsweek, Aug. 20, 1962, p. 84-85) 
Appl. author: Welner & Gossage, Inc. 
© l4Aug62; KKI72825. 

Are you an advertising man and if so 
are you the only one reading this 
ad? (In Newsweek, Sept. 3. 1962, 
p. 74-75) Appl. author: Welner & 
Gossage, Inc. © 28Aug62; KK172824. 

Are you an advertising man this week? 
A repeat of last week's question- 
naire, (in Newsweek, Sept. 10, 
1962, p. 102-103) Appl. author: 
Welner & Gossage, Inc. © 4Sep62; 
KKI72826. 

Are you reading this magazine from 
back to front and if so are you left- 
handed? (In Newsweek, Sept. 19, 
1962, p. 80-81) Appl. author: 
Welner & Gossage, Inc. © 25Sep62; 
KK172822. 



Are you reading this page right now 
and if so when? (In Newsweek, 
Aug. 27, 1962, p. 82-83) Appl. 
author; Welner & Gossage, Inc. 
© 21Aug62; KKI7282I. 

If you are a typical Newsweek reader, 
19.15^ of you was gone during the 
third week of August. (In Newsweek, 
Dec. 24, 1962, p. 61) Appl. author: 
Welner & Gossage, Inc. © l8Dec62; 
KKI72829. 

Is it possible to determine whether 
you read Newsweek from back to front 
or from front to back merely by ex- 
amining your handwriting? (In News- 
week, Oct. 15, 1962, p. 106-108) 
Appl. author: Welner & Gossage, Inc. 
© 90ct62; KKI72823. 

Newsweek announces a, 53rd issue. (In 
Newsweek, Nov. 26, 1962, p. 89) 
Appl. author: Welner & Gossage, 
Inc. © 20Nov62; KKI72827 . 

Newsweek ' s report on Labor Day. (in 
Newsweek, Dec. 31, 1962, p. 21) 
Appl. author: Welner & Gossage, Inc. 
© 26Dec62; KKI72828 . 

Report; nearly half of you are slnis- 
troverts. (in Newsweek, Feb. 25, 
1963, p. 99) Appl. author: Weiner & 
Gossage, Inc. © 19Feb63; KKI72052. 

9-LIVES PET FOOD CO. 

9-Llves tuna cat food. Net contents: 
6 oz;. avoir. NM: revision of pic- 
torial matter. © Star-Kist Foods, 
Inc. d.b.a. 9-Lives Pet Food Co.; 
l8Mar63; KK173508. 



NOBLE, MANLIUS W. 
PRODUCTS CO. 



See NOBLE OIL 



NOBLE OIL PRODUCTS CO. 

The famous Typo Ease power steering 
seals and conditions. 8 oz. 
© Manlius W. Noble d.b.a. Noble 
Oil Products Co.; 4Feb63; KKI7156O. 
Valuable Information about the famous 
Typo oil additive. © Manlius W. 
Noble d.b.a. Noble Oil Products 
Co.; l4Jan63; KKI71561. 

NOCONA BOOT CO., INC. © 

Champions for style, comfort, value, 
Try on a pair of Nocona Boots at 
your dealers. (in The Quarter 
horse Journal, Mar. 1963, P.13) 
Appl. author: Thomas L. Yates. 
© 6Mar63; KK173127. 
Nocona presents another 1st, Flex- 
Line sole. (In Fort Worth star- 
telegram, Jan. 20, 1963, section 3, 
p. 12) Appl. author: Thomas L. 
Yates. © 20Jan63; KKI7IO82. 
Nocona presents another 1st, Flex- 
Line sole. (In Gulf Coast cattle- 
man. Mar. 1963, p. 25) Appl. au- 
thor: Thomas L. Yates. © lMar63; 
KKI72145. 
Pigeon Five, style no. 4500. (In 
Gulf Coast cattleman, Apr. I963, 
p. 29) Appl. author: Thomas L. 
Yates. © lApr63; KK172782. 

NORDBERG MANUFACTURING CO. © 

Tie-Axe economically cuts and removes 
unsound ties. © 19Dec62; KK171255 • 

Unlflex 24" x 36'' vibrating screen. 

(Bulletin 321) © 20Dec62; 

KKI71253. 
Universal vibrating screens. 

(Bulletin 320) © 20Dec62; 

KK171254^ 

NORMAN, ALFRED. © 

The friendly folks . . . invite you to 
play Win a Peck of Pennies. 
© 14Feb63; KKI72109. 

NORFOLK BOTANICAL GARDEN © 

Snapper box top. © 9Aug62; KK172237 . 



NORTHWEST PAPER CO. © 

Mountie, settlers, small girl and 
colt. Carlton Bond. May I963. 
Illus . signed: A. Friberg. © lMay63; 
KKI73159. 
Mountie with reward poster. Carlton 
bond. March 1963. © 27Feb63; 
KKI71982. 
Printing has authority on Mountie 
Offset. Mountie with longshoreman, 
(in Advertising & sales promotion, 
Jan. 1963, p. 4 of cover) 
© 20Dec62; KKI70902. 

NOVELTY MANUFACTURING CO., INC. © 
Have fun, fly Whirlwind plastic 
bike streamers. Style no. ill. 
Display card. Appl. author: 
Sol H. Burger. © 25May63; 
KKI73947. 

Whirlwind . Equip your bike with 

handy drink Jug; touring bike model 
No. 333. Display card. Appl. 
author: Sol H. Burger. © 25May63; 
KKI741IO. 

NOXZEMA CHEMICAL CO. © 

At last, a Cover Girl complexion, so 
natural you can't believe it's 
make-up. (in Good housekeeping, 
Aug. 1961, p. 37) Appl. author: 
Sullivan, Stauffer, Colwell & 
Bayles, Inc. © 20Jul6l; KKI73665. 
Cover Girl does so much for my skin, 
so beautiuflly, I love it, says 
cover girl Marianne Nestor. At last 
... you can't believe it's make-up. 
(In Seventeen, Oct. I96I, p. 65) 
Appl. author: Sullivan, Stauffer, 
Colwell & Bayles, Inc. © 10ct6lj 
KKI73983. 

NYSCO LABORATORIES, INC. © 

OTC Nyscaps, timed disintegration 
capsules suitable for over the 
counter sale. © lDec62; KKI71329. 



o 



OMC BOATS. 

Go boats, best thing that's happened 
to water in years. (In Asbury Park 
evening press, Feb. 15, 1963, p.A-17) 
© OMC Boats, a division of Outboard 
Marine Corp.; 15Feb63; KKI73900. 

Goes to beat the band. 17 Dual Deluxe. 
(In Yachting, Apr. I963, p.3 of 
cover) © OMC Boats, a division of 
Outboard Marine Corp.; lApr63; 

KK174041. 

New from Outboard Marine, the best 
thing that happened to water in 
years. (In Outdoor life, Feb. 1963, 
p. 12-13) © OMC Boats, a division 
of Outboard Marine Corp.; lFeb63; 
KK171628. 

OMC boats; grab your sailor hat . . . 
ready to go at the drop of a hint. 
OMC 17 deluxe. (In Yachting, Feb. 
1963, p. 75) © OMC Boats, a divi- 
sion of Outboard Marine Corp.; 
lFeb63; KK172154. 

OMC boats give every highway a happy 
ending. OMC 17 dual deluxe. (In 
The Boating industry, Jan. 1963, 
p. 17-20) © OMC Boats, a division 
of Outboard Marine Corp.; 2Jan65; 
KKI71629. 

OMC boats, the best thing that's 
happened to water in years. 
OMC dual deluxe. (In The Christian 
science monitor, Jan. 10, I963, 
p. 14) © OMC Boats, a division of 
Outboard Marine Corp.; 10Jem63; 
KK172088. 

CMC's guide to pleasure boat profits. 
(In The Boating industry, Mar. 1963. 
p. 66) © OMC Boats, a division of 
Outboard Marine Corp.; lMar63; 
KKI72087. 



1963 



CURRENT REGISTRATIONS 



45 



Quotable quotes about OMC Boats. 
(Circle more data, no. 62) (In The 
Boating Industry, May 1963. P-121) 
© OMC Boats, a division of Outboard 
Marine Corp.; lMay63; KK17'+042. 
Show boats. LCF: landing craft fun. 
(In Asbuiry Park evening press, 
Feb. 15, 1963, p.A-13) © OMC Boats, 
a division of Outboard Marine 
Corp.; 15Feb63; KK173901 . 

OAHU PUB. CO, © 

Stanelll accordions. (Catalog No. 113) 
Appl. author: Oahu Pub. Co., 
employer for hire of Helen Kelch & 
Cy Gonsorik. © 40ct62; KK1719'*9. 

OHIO ^fUT & BOLT CO. © 

New from Ohio Nut & Bolt, custom 
engineered fastening and adjusting 
weldments. (Bulletin no. 633) 
Appl. author: John T. Doheny. 
© lMar63; KKI72015. 
These Zinnias have but one season to 
grow. (Bulletin 634) Appl. author: 
John T. Doheny. © 12Apr63; 
KK 17 3307. 



OHIO WIRE SPRING CO. © 
Pocket hankie placer. 
P. E. Van Horn, Sr. 
KK171448. 



Appl. author: 
© 4Feb63; 



OHRBACH'S. © 

Ohrbach's Westbury opens at noon to- 
morrow. (In Long Island press. 
Mar. 6, 1963, p. 8-9) Appl. author: 
Doyle Dane Bernbach, Inc. © 6Mar63; 
KKI72382. 

OHRBACH'S, INC. © 

All he wants from the kids is a 
chance to sleep late. Men's shop. 
(In New York mirror, June 5, I963, 
p. 7) Appl. author: Doyle Dane 
Bernbach, Inc. © 5Jun63; KK174l68. 
Does anyone belong to Patricia? 

(In Long Island press. Mar. 8, 1963. 
p. 11) Appl. author: Doyle Dane 
Bernbach, Inc. © 8Mar63; KK173230. 

Does inexpensive have to mean cheap? 
(In Los Angeles times, Apr. 14, 
1963, Section A, p. 14) © l4Apr63; 
KKI7281O. 

Everybody out; the camp shop is open 
at Ohrbach's. (in New York herald 
tribune. May 12, 1963, P.27) Appl. 
author: Doyle Dane Bernbach, Inc. 
© 12May63; KK173546. 

Get an early start; newest ski stuff 
is at Ohrbach's now. (In The New 
York times, Dec. 4, I962, p. 26) 
Appl. author: Doyle Dane Bernbach, 
Inc. © 4Dec62; KK170747 . 

How not to get trimmed at Christmas. 
(In Newark news, Dec. 9, 1962, 
P.C22) Appl. author: Doyle Dane 
Bernbach, Inc. © 9Dec62; KK170777. 

How to get to the store that put value 
on the map. (In Long Island press, 
Apr. 28, 1963, p. 15) Appl. author: 
Doyle Dane Bernbach, Inc. 
© 28Apr63; KK173557 • 

I missed it; you haven't missed a 

thing, Ohrbach' s-Westbury brings you 
opening day excitement every day. 
(In Long Island press. Mar. 24, 
1963, p. 19) Appl. author: Doyle 
Dane Bernbach, Inc. © 24Mar63; 
KKI729OO. 
I was a spy for Ohrbach's. (In Los 
Angeles times, Mar. 10, I963, 
p. 16) © 10Mar63; KKI72158. 

I was a spy for Ohrbach's. (in New 
York times, Apr. 21, I963, p. 55) 
Appl. author: Doyle Dane Bernbach, 
Inc. © 2lApr63; KK173340. 

I was a spy for Ohrbach's. (in New 
York times, Apr. 28, I963, p. 55) 
Appl. author: Doy.le Dane Bernbach, 
Inc. © 28Apr63; KK17333T. 



Is the lowest price always the biggest 
bargain? The store that's famous 
for low prices says, no. (In Los 
Angeles times. Mar. 17, 19d3, p. 16) 
© 17Mar63; KKI72348. 

It took us a long time but Thusday's 
the day; Ohrbach' s-Westbury opens 
at noon. (In Long Island press. 
Mar. 5, 1963, p. 8-9) Appl. au- 
thor: Doyle Dane Bernbach, Inc. 
© 5Mar63; KK172939. 
Last month it was a bargain. (In 
Los Angeles times, Apr. 7, 1963. 
section A, p. 15) © 7Apr63; 
KKI72733. 
A little reminder. (In Dally news. 
New York, Apr. 6, 1963, p.6) 
Appl. author: Doyle Dane Bernbach, 
Inc. © 6Apr63; KKI72896. 
Ohrbach's famous translations from 
the French. (in Newark Sunday news. 
Mar. 17, 1963, p.F-12, sec. 8) 
Appl. author: Doyle Dane Bernbach, 
Inc. © 17Mar63; KKI726OI . 

Ohrbach's famous translations from 
the French? (In The New York 
standard. Mar. 10, I963, p. 19) 
Appl. author: Doyle Dane Bernbach, 
Inc. © 10Mar63; KK172902. 

Ohrbach's Is coming to Westbury 
Thursday. (in Long Island press. 
Mar. 3, 1963, p. 20-21) Appl. au- 
thor: Doyle Dane Bernbach, Inc. 
© 3Mar63; KKI72938. 

Paris at Ohrbach's. (In The New York 
standard. Mar. 13, 1963, P-8) Appl. 
author: Doyle Dane Bernbach, Inc. 
© 13Mar63; KKI72698. 

Paris at Ohrbach's; the news is in the 
sleeve. (In The New York standard. 
Mar. 17, 1963, p. 14) Appl. author: 
Doyle Dane Bernbach, Inc. © 17Mar63; 
KKI73547. 

Pinch me; it's true, the fashions ... 
are now at Ohrbach ' s-Westbury . 
(In Long Island press. Mar. 31, 
1963, p. 21) Appl. author: Doyle 
Dane Bernbach, Inc. © 31Mar63; 
KK172895. 

Relax, you've got more than enough 
for Ohrbach's. (In Los Angeles 
times. Mar. 31, 1963, p.l6) 
© 31Mar63') KKI72618. 
Say Christmas and she automatically 
heads for Ohrbach's. (In The New 
York times, Dec. 2, I962, p. 57) 
Appl. author: Doyle Dane Bernbach, 
Inc. © 2Dec62; KK171152. 

She's entitled, (In Newark evening 
news, Apr. 30, I963, p,40) Appl. 
author: Doyle Dane Bernbach, Inc. 
© 30Apr63; KKI73338. 

The smart shopper looks beyond the 
low price. (In Los Angeles times, 
Apr. 28, 1963, p. 11) © 28Apr63; 
KKI7335O. 
That's what's her name. What's she 
doing at Ohrbach's? (in Los Angeles 
times, Apr. 21, I963, P.13) 
© 2iApr63; KK173077. 

Today Ohrbach ' s-Westbury is oper, and 
yu've still got time to make it. 
(In Long Island press. Mar. 7, 1963, 
p. 6-7) Appl. author: Doyle Dane 
Bernbach, Inc. © 7Mar63; KK1734qi. 

We did it. (In The Newark star- 
ledger, Feb. 21, 1963, p. 10) 
Appl. author: Doyle Dane Bernbach, 
Inc. © 21Feb63; KK172022. 

Who's your kid brother? (In New York 
herald tribune. May 19, 1963, p.25) 
Appl. author: Doyle Dane Bernbach, 
Inc. © 19May63; KK173793. 

Why Just wish? You can afford it at 
Ohrbach's. (In Los Angeles herald- 
examiner. Mar. 24, 1963, p.A-12) 
© 24Mar63; KKI72388. 



OIL STATES RUBBER CO. O 

Dyna-Cushlon, load indicating shock 
cushion for well pumps. Appl. 
author: Oil States Rubber Co., 
employer for hire of Kimball 
Advertising, Inc. © 150ot62; 
KKI70879. 
Spe-Balls, rubber pipeline spheres. 
Appl. author: Oil States Rubber Co., 
employer for hire of Kimball 
Advertising, Inc. © 150ct62; 
KKI7088O. 

OLD COLONY GAS & OIL CO. © 

Penny cheap and dollar costly, 
(in North Minneapolis post, 
Feb. 21, 1963, p. 24) © 21Feb63; 
KKI7I873. 
Timber wolves, ferocious, savage and 
cruel. IlluB.: Signed: Henrlkeen. 
(In North Minneapolis post-North 
Hennepin post, Jan. 10, 1963, 
p. 12) © 10Jan63; KKI70958. 

ONDINE PARFUMS, INC. © 

Suddenly you're in Paris. Ondlne. 
(In The Bourbon ball, p. 2 of cover) 
© lNov62; KKI72567. 

ONYX CHEMICAL CORP. © 

The Astons. Mr. Kno Kling Li goes 
to Hollywood. Appl. author: Robert 
Revls. © 28Jan63 (in notice: 1962); 
KKI72533. 
Marvelous Mervin discovers Onyxset-A. 
Appl. author: Robert Re vis. 
© l8Mar63 (in notice: 1962); 
KKI72534. 

ORCHARD HILL FARMS CANDY CO. © 

Smoochles; luscious little bars of 
old-fashioned crunchy molasses 
candy. Net weight 10 ounces. 
© lFeb63; KK171898. 
Trlnidads; individually wrapped, 
luscious little candy bars. Net 
weight 9 ounces. © lFeb63; KKI71899. 

ORIGINAL TOY CORP. © 

Another original Fashion Wardrobe 
made to fit Barbie Mitzie and all 
other 11 1/2 Fashion dolls. 
© 4Jan63j KK171390. 

Sew Simple baby doll wardrobe to fit 
all dolls. Includes precut materials 
for No.l dress. © 4Mar63; KKI72507. 

Sew Simple fashion doll trousseau 
wardrobe to fit Barbie. Includes 
precut materials for No.l play 
dress. © 4Mar63; KKI72506. 

Sew Simple newborn baby doll layette 
to fit Thumbelina. Includes pre- 
cut materials for No.l dress and 
bonnet. © 4Mar63; KKI72505. 

ORIL CO. © 

Gallup Federal's this day to remember. 
Today is Mar. 25th. (In Dally 
independent, Gallup, N. H., Mar. 25, 
1963, p.6) Appl. author: William 
A. Cook. © 25Mar63; KKI72538. 

The German American bank's this day 
to remember. Today is Mar. 4th. 
(In Jasper, Ind., Dally Herald, 
Mar. 4, 1963, p. 14) Appl. author: 
William A. Cook. © 4Mar63; KKI72175. 

Holland Drug Company's this day to re- 
member. (In Daily news, Alamo- 
gordo, N.M., June 17, 1963, p. 6) 
Appl. author: William A. Cook. 
© 17Jun63; KK174219. 

OSTER (JOHN) MANUFACTURING CO, © 
The fuzz-topped latecomer. Any way 
you cut it, you'll do better with 
Oater. (No.l in a series) (in 
Barber's Journal & men's hairstylist, 
Apr. 1963, p. 36-37) © lApr63; 
KKI73118. 



46 



COMMERCIAL PRINTS AND LABELS 



Jan.-June 



OSTER (JOHN) MANUFACTURING CO. -Con. 

Oster premiums, right for your premium 
plan. Osterlzer 462-01 custom 
2 speed. (In Premium practice. 
May 1963, p. 55) © lMay63j KKI7589I. 
Oster puts your premium show on the 
road right now. (In Incentive 
magazine of the premium Industry, 
Mar. 1963, p. '+5) © lMar63; KKI73353. 
The shimmering sharpie; no. 2 In a 
series from the Oster gallery of 
challenging heads. (in Barber's 
Journal & men's hairstylist. 
May 1963, p. 36 & 37) © lMay63j 
KKI73504. 

OTIS STEEL PRODUCTS CORP. © 

Butlerack. © lAug62; KK170755. 



OUTBOARD MARINE CORP. 
CMC BOATS. 



OMC BOATS. See 



OUTDOOR MARINE CORP. OMC BOATS. See 
OMC BOATS. 

OVERLAND CO. © 

Fisherman's friend; better tools for 
better fishing. N0.I5I. Appl . 
author: Fred Mac Overland. 
© 20May63; KK174230. 

OWENS-ILLINOIS GLASS CO. © 

Klmax use and care of laboratory 
glassware and equipment selector. 
© l9Peb63; KK172674. 



PACIFIC HAWAIIAN PRODUCTS CO. © 
Frozen concentrate Hawaiian Punch; 
Rosy Red. Net contents 6 fl. oz. 
© 25Jul62; KKI73608. 

Hawaiian punch. Rosy red. Net con- 
tents 1 qt. 14 fl. oz. © llDec6l; 
KK173446. 
Hawaiian Punch base; makes 32 tall 
drinks. Net contents 32 fluid 
ounces. © 15May6l; KK174111 . 
New King Stir, the bubbly drink mix 
on swizzle sticks. (In Columbus 
Sunday dispatch. May 5, 1963. 
comic section, p. 3) © 5May63; 
KKI73535. 

PACIFIC HEALTH PLAN. © 

A; medical, surgical, hospital. 
Brochure. © 15Feb63; KKI73718. 

A. S.; medical, surgical, hospital. 
Brochure. © 15Feb63; KKI73717. 

Group C. Medical, surgical, hospital. 
Brochure. © 15Feb63; KK173849. 

Group C, supplemental; medical 
surgical benefits. Brochure. 
© 15Feb63; KKI73719. 

Group S. Supplemental medical, sur- 
gical benefits. Brochure. 
© 15Feb63; KK174234. 

PACIFIC WIRE WORKS CO. © 

Pacific Wire -Grains, by George G. 
Altnow. 
Jan. 1963. © lJan63; KKI70973. 

Feb. 1963. © lFeb63; KK171522. 
Mar. 1963. © lFeb63; KKI72082. 
April 1963. © lApr63; KKI7287O. 
May 1963. © lMay63; KK173383. 
June 1963. © lJun63; KK174051. 

PAINT PRODUCTS LABORATORIES. 

Polyshlne 'antl-statlc plastic cleaner 
and polish, for wall tile and all 
plastic jiroducts. ©Willis C. Ware 
d.b.a. Paint Products Laboratories; 
lAug62; KKI7I742. 



PAPEC MACHINE CO. © 

Your new Papec may cost you nothing. 
Purchase price refund contest. 
Appl. author: Frank H. Hamlin. 
© 2Jan63; KKI7098O. 

PA-POOSE PRODUCTS CO., INC. © 

Vleux Carre brand New Orleans shrimp 
a la Creole. Net weight 10 ounces. 
© 15Feb63; KK171864. 

PARAGON ELECTRIC CO., INC. 

Gentlemen, it's always vacation time. 
Employees' vacation time, I963. 
Signed: Read W. Eldred. © Paragon 
Electric Co., Inc., sub. of American 
Machine & Foundry Co.; 20Feb63; 
KKI71815. 
Gentlemen, vacation time is fun time. 
Suppliers vacation time, 1963. 
Signed: Read W. Eldred. © Paragon 
Electric Co., Inc., sub. of American 
Machine & Foundry Co.; 20Feb63; 
KKI71814. 

PARAMOUNT LINE, INC. © 

Everyone loves Paramount puppies. 
© llFeb63; KKI73162. 

PARK & TILFORD DISTILLERS CO. © 
Carriage blended Scots whisky. 

4/5 quart. Appl. author: Roy Nor- 
man Associates, Inc. © 28Aug62; 
KKI71914. 

PARK & TILFORD, INC. © 

Don't throw It away, save it with 
Tintex. Dye it new again with the 
easy new washing machine dye. (In 
Everywoman ' s family circle, 
Oct. 1962, p. 117) Appl. author: 
Grey Advertising, Inc. © 10ct62; 
KKI72366. 
Tintex fabric dye; for distinguished 
service on the home front. (In 
Post exchange and commissary, 
Feb. 1963, p. 131) Appl. author: 
Grey Advertising, Inc. © lFeb63; 
KKI71763. 

PARKE, DAVIS & CO. © 

Adrift on the mainstream of life but, 
epilepsy need not mean exclusion. 
Dilantin. PD-D-I7O9. © 10Jan63 
(in notice: I962) ; KKI71289. 

Because vitamin deficiencies tend , to 
be multiple, give your patient with 
a debilitating disease the benefits 
of Myadec . © 20Feb63 (in notice: 
1962); KKI72543. 

Because vitamin deficiencies tend to 
be multiple, give your patients on 
restricted diets the protection of 
Myadec. PD-D-I695. © 24jan63; 
KKI71929. 

C Is for some cosmetics the allergic 
patient would rather not face. 
Benadryl. PD-D-I7O6. © 29Jan63; 
KKI71928. 

Different studies, same conclusion, 
Povan singularly effective against 
pinworm infection. ® l8Feb63 (in 
notice: 1962); KK172544. 

For anabolic support in the geriatric 
patient, Adroyd promotes protein 
synthesis and a feeling of well- 
being. PD-D-1682. © 15Jan63 (in 
notice: 1962); KK171288. 

G is for grasses allergenic for many. 
Benadryl. PD-D-1596. © 10May62; 
KKI71291. 
Group therapy, more practical with 
Povan, singularly effective in pin- 
worm infection. © 3Apr63; KK173600. 

His only companion Is loneliness, but 
epilepsy need not mean solitude. 
Dilantin. PD-D-1717. © 23Jan63; 
KKI71930. 

It keeps a most unusual diary. 
Parke-Davis, pioneers in better 
medicines. (In The Reader's digest; 
June 1962, p. 250) Appl. author: 
Young & Rublcam, Inc. ® 21May62; 
KK173712. 



The man In action is the one taking 
Eldec Kapseals. © lApr63; 
KKI73598. 

1963 appointment calendar. © 190ct62; 
KK171348. 

Only herself to talk to, but epilepsy 
need not mean solitude. For effec- 
tive medical management of grand 
mal seizures, Dilantin. © 4Feb63 
(in notice: I962); KKI72545. 

Out of work, out of hope but epilepsy 
need not mean unemployment. Dilan- 
tin. © 27Mar63; KK173596. 

Still cuts a sharp figure with the 
help of Eldec kapseals. PD-D-1701. 
© 9Jan63 (in notice: 1962); 
KK171287. 

T is for trees whose pollens are 
potent. Benadryl. PD-D-1595. 
© lMay62; KK171290. 

To help heal Infected wounds and 

lesions, Elase. © 4Apr63; KK173599. 

Whatever the shape or form of allergy, 
Benadryl effectively relieves the 
symptoms of vasomotor rhinitis. 
© 25Mar63j KK173597. 

When the perfect combination is de- 
feated by a cough; Benylin Expecto- 
rant. © 7Mar63 (in notice: 1962); 
KKI72542. 

When the perfect combination Is de- 
feated by a cough, Benylin expecto- 
rant provides the right combination 
for effective cough control, 
PD-D-1716, © 31Jan63; KK171931. 

When the perfect combination is Jeop- 
ardized by a cough, Benylin Expec- 
torant provides the right combi- 
nation for effective cough control. 
PD-D-1715. © lNov62; KKI71292. 

The world forgetting, by the world 
forgot, but epilepsy need not mean 
loneliness. Dilantin. PD-D-1579. 
© 2Feb62; KK171293. 

Y is for yarns that enmesh the aller- 
gic. Benadryl. PD-D-1694. © 3Jan63 
(in notice: I962); KKI71286. 

PARKER BROS . , INC . © 

Car racing game, Formula-l. 

© 9May63; KK173671. 
Flinch, the famous card game. 

© 2lMay63; KK173626. 
Magic doll, her clothes cling like 

magic. No. 919. © 3Jun63; 

KKI73822. 

PARKER PEN CO. (E- 

Fine Jewelry that shows without show- 
ing off. International Jotter. 
(In The Atlantic, Apr. 1963, p. 19) 
Appl. author: Leo Burnett Co., Inc. 
© 30Mar63; KK172599. 

A $5 pen that looks and lasts as if 
you'd paid twice as much. (In Life, 
Apr. 5, 1963, P-107) Appl. author: 
Leo Burnett Co., Inc. © lApr65; 
KKI72759. 

Give the pen that does the writer 
proud, the remaricable Parker 61. 
(In Life, Nov. 30, 1962, p.l07) 
Appl. author: Leo Burnett Co., Inc. 
© 26Nov62j KKI71337. 

How to pick the right Parker for moms 
and dads and brand new grads. (In 
Life, May 10, 1963, p.5e-57) Appl. 
author: Leo Burnett Co., Inc. 
© 6May63; KKI73855. 

If $75 is too steep, give the ball 
pen on the left. International 
Jotter. (In The Atlantic magazine. 
May 1963, p. 115) Appl. author: Leo 
Burnett Co., Inc. © 30Apr63; 
KKI74033. 
If you own a Parker pen, beware of 
pickpockets. The remarkable 
Parker 61. (In The New Yorker, 
May 25, 1963. p. 99) Appl. author: 
Leo Burnett Co., Inc. ® 23May63; 
KKI73885. 



1963 



CURRENT REGISTRATIONS 



47 



It even shifts gears; the reliable 
Parker Jotter. (In Life, June 14 , 
1963, p-S^t) Appl. author: Leo 
Burnett Co., Inc. © 10Jun63; 
KKI74288. 

The most shot-at, counterfeited, 
cherished fountain pen there ever 
was now in a cartridge model, too. 
The Parker 51. (In The Atlantic, 
Oct. 1962, p. 117) Appl. author: 
Leo Burnett Co., Inc. ® 30Sep62; 
KK17'*l't4. 

Mother's helper, a luxury ball pen 
that really works. The Internation- 
al Insignia by Parker. (In Harper's 
magazine, Apr. 1962, p. 24) Appl. 
author: Leo Burnett Co., Inc. 
© 26Mar62; KK171339. 

Now the world's most reliable ball pen 
comes in the hard-working new caddy 
case. (In Life, May 17, 1963, P.l) 
Appl. author: Leo Burnett Co., Inc. 
© 13May63; KK173502. 

The only ball pen with four writing 
points to choose from; get the 
Jotter made by Parker with the 
T-ball tip. (In Life, Mar. 8, 
1963, p. 97) Appl. author: Leo 
Burnett Co., Inc. © 4Mar63; 
KK172141. 

Only $5, but some people think Its 
almost worth Its weight In gold. 
The new Parker U5 convertible. 
(In Life, June 7, 1963, p. 103) 
Appl. author: Leo Burnett Co., Inc. 
© 3Jun63; KK173925- 

The only pen that defies gravity. 
The remarkable Parker 6I. (In 
The New Yorker, June 8, 1963, p. 59) 
Appl. author: Leo Burnett Co., Inc. 
© 6Jun63; KKI73923. 

The reliable Parker Jotter; bleached, 
boiled, spin-dried. It still writes 
beautifully. (In Life, Mar. 22, 
1963, P-12) Appl. author: Leo Bur- 
nett Co., Inc. © l8Mar63; KK172384. 

75 years ago, George S. Parker 

started from scratch; the remarkable 
Parker 61. (In The New Yorker, 
Mar. 2, I963, p. 85) Appl. author: 
Leo Burnett Co., Inc. © 28Feb63; 
KKI72074. 
An unreasonably good pen for only $5 • 
The new Parker 45 convertible. (in 
Life, Apr. 26, I963, p.lB) Appl. 
author: Leo Burnett Co., Inc. 
© 22Apr63; KK174032. 

Why the Russians waited until 1954 to 
Invent the Parker pen. The remark- 
able Parker 61. (In The New Yorker. 
Apr. 27, 1963, p. 115) Appl. author: 
Leo Burnett Co., Inc. © 25Apr63; 
KKI73886. 

PARKS (ROBERT M,) CO., INC. See 
PARKS PRODUCTS. 

PARKS PRODUCTS. 

An electronic sensation guaranteeing 
closer, faster shaves. Shaver Jet. 
© Parks Products a.a.d.o. Robert M. 
Parks Co., Inc.; 5Sep62; KKI70728. 
Norelco, Schick, Remington, Sunbeam, 
all shave you closer & faster when 
used with a Shaver Jet shaver 
booster. Counter card. © Parks 
Products a.a.d.o. Robert M. Parks 
Co., Inc.; 17Sep62; KKI71I5I. 



PARSONS, JAMES R. 
LABORATORIES. 



See KLEER VUE 



PATENT SCAFFOLDING CO., INC. © 

Aluminum platforms by the makers of 
Gold Medal ladders. (Bulletin 
L-lOO) Appl. author: 0. H. 
Junggren. © l8Peb63; KK171741. 

New, Improved PS Co. folding aluminum 
ladder scaffold. Model F. (Bulle- 
tin AS-12) Appl. author: 0. H. 
Junggren. © 26Mar63; KK172470. 



Scaffolding and related special equip- 
ment for aerospace projects. 
(Bulletin G-216) Appl. author: 
0. H. Junggren. © 2May63; KK173435. 

PEAK, B. 

Figaro, Monsieur Lanvln. See LANVTN 
PARFUMS, INC. 

PEARLDUCK, INC. © 

How to get this $5.00 hair shaper for 
only 1.75. (In American hair- 
dresser, Sept. 1961, p. 29) 
© 23Aug6l; KKI73224. 

PECAN DELUXE CANDY CO. © 

Pecan Krlsp, pecan candy flavoring 
for Ice cream. 50 lbs. net. 
© 22Feb63; KKI73228. 

PEKAO TRADING CORP. © 

Na Wlelkanoc Do Polskl Paczkl. 

© 2iJan63; KK171'*50. 
Pekao fresh fruit parcels, delivered 
from Denmark. © 21Jan63; KK171451. 

PELLON CORP. © 

Almost everything for a man has 
Pellon non-woven Interfacing to 
keep the shape. (in Esquire, Mar. 
1963, p. 46) © 13Feb63; KK171707. 

How to kiss your problem children 

goodbye. Ferdy Flake-off. Pelomlte 
non-woven fusible Interfacing fuses 
the shape that refuses to wilt, 
(in Dally news record, Sept. 26, 
1062, p.» © 26Sep62; KKI71679. 

How to kiss your problem children 
goodbye. Ned Needalot. Pelomlte 
non-woven fusible Interfacing fuses 
the shape that refuses to wilt. 
(In Dally news record, Oct. 17, 
1962, p. 3) © 170ct62; KKI71682. 

How to kiss your problem children 
goodbye. Shelly Shrinkage. 
Pelomlte non-woven fusible Inter- 
facing fuses the shape that re- 
fuses to wilt. (In Dally news 
record, Oct. 10, I962, p. 3) 
© 100ct62; KKI7168O. 

How to kiss your problem children 
goodbye. Shirley Sticky. Pelomlte 
non-woven fusible Interfacing fuses 
the shape that refuses to wilt. 
(In Dally news record, Sept. 19, 
1962, p. 3) © 19Sep62; KKI7168I. 

How to kiss your problem children 

goodbye. Wrong-way Wendy. Pelomlte 
non- woven fusible Interfacing fuses 
the shape that refuses to wilt. 
(in Dally news record, Oct. 3, I962, 
p. 3) © 30ct62; KKI71678. 

I must not forget Pellon 's new number, 
TN 7-9110. (In Women's wear dally, 
Jan. 23, 1963, p. 3) © 23Jan63; 
KKI71708. 

Iron the shape Into your fashions 
with Pelomlte. Pelomlte, Iron 
down non-woven Interfacing. 
(In Good housekeeping, Feb. I963, 
p. 212) © lFeb63; KK171711. 

It ' s a snap to keep the shape with 
Pellon; a great non-woven Inter- 
facing. (In Vogue, Sept. 15, I962, 
p. 29) © 15Sep62; KKI71683. 

Keep the shape with non-woven inter- 
facings by Pellon. (in Simplicity, 
spring 1963) © lJan63; KK171706. 

Mom, what makes you such a shape- 
making genius? 'She told her about 
all-bias Pellon. (In Simplicity, 
fall-winter I962) © 15Aug62; 
KKI71230. 

No matter where I go, Pellon keeps my 
fashions in shape. (In Vogue, Dec. 
i960, p. 74) © 29Nov60; KK172535. 

Primer of smart sewing. 23 p. 
© 30Sep62j KKI71389. 

Quality first. Harry, I finally 
found one Interf racing for collars. 
(In The Bobbin, Jan. I963, p.20) 
© lJan63; KK171704. 



See the great performance on the 
inside; get your ticket to a great 
performance on the Inside. 
© llFeb63; KK171713. 

Sew the shape into your fashions 

with Pellon. Non-woven interfacing, 
(in Good housekeeping, Feb. I963, 
p. 212) © lFeb63; KKI717IO. 

Shape worthy. The reason: they're 
made with Pellon non-woven inter- 
facings. (In Men's wear, Jan. 11, 
1963, p. 7) © llJan63; KK171705. 

Shape worthy; top manufacturers use 
Pellon non-woven Interfacings. 
(In Playbill magazine, Oct. 22, 1962, 
p. 13) © 220ct62; KKI71677. 

What a shape story. Pellon primer 
of smart sewing. Non-woven inter- 
facing. (In What's new in home 
economics, Feb. 1963, p. 28) 
© lFeb63; KKI71709. 
What a wonderful thing Pellon did for 
the shape of fashion. (In Playbill 
magazine, Jan. 7, I963, p. 25) 
NM: "pictorial and textual matter." 
© 7Jan63; KKI72108. 

What do these symbols have to do with 
fashion? (In Playbill theatre and 
fashion guide, Jan. -Feb. 1963, 
p. 3 of cover) © 24Dec62; KK171712. 

The wonderful age of Pellon. (in The 
New York times magazine. May 5, I963, 
p. 101) © 5May63; KK173627. 

PENNSYLVANIA TIRE CO. © 

Every child needs the circle of 

safety by Pennsylvania, built espe- 
cially for school bus use. (In 

School bus transportation, Feb. I963, 

p. 10) © 5Feb63; KK173034. 
Pennsylvania patrol special tires, 

controlled crown angle nylon cord 

plies, made for pursuit. (In Law 

and order, Feb. I963, p. 4) 

© 25Jan63; KKI73035. 
When a motorist needs the circle of 

safety; Pennsylvania Turnpike tires. 

© 8Jan63; KKI7256O. 
When a motorist needs the circle of 

safety. Pennsylvania Turnpike 

tires. (In Sports illustrated, 

western regional. Mar. 18, 1963, 

p. 5) © l8Mar63; KK172402. 
When a motorist needs the circle of 

safety. Pennsylvania Turnpike tires. 

(In Time, Apr. 19, 1963, p. 128) 

© 19Apr63; KK173486. 
When a motorist needs the circle of 

safety, get your driver-rating. 

(In Look, Apr. 9, 1963, P.12e) 

© 26Mar63; KK173586. 
When a motorist needs the circle of 

safety, get your driver-rating. 

(in Newsweek, Apr. 29, 1963, p. 3) 

© 29Apr63; KKI73252. 
When a motorist needs the circle of 

safety, get your driver-rating. 

(in The Saturday evening post. 

May 11, 1963, p. 38) © llMay63; 

KKI73389. 

PENNZOIL. © 

People don't have memories like ele- 
phants, so even If your customers 
forget to change oil, Pennzoil 
protects them, and you. (In Super 
service station, Jan. 1963, p. 35) 
Appl. author: Fuller & Smith & Ross, 
Inc. © lOJan63; KK171851. 
You den 't need a memory like an ele- 
phant, if you forget to change oil 
Pennzoil still protects. (In Out- 
door life. May 1963, p. 105) Appl. 
author: Fuller & Smith & Ross, Inc. 
© 25Apr63; KK173370. 
You don't need a memory like am ele- 
phant if you forget to change oil, 
Pennzoil still protects. (In Sports 
afield. Mar. I963, p. 71) Appl. 
author: Fuller & Smith & Ross, Inc. 
© 25Feb63; KKI72287. 



48 



COMMERCIAL PRINTS AND LABELS 



Jan.-June 



PEPCO. See PARAGON ELECTRIC CO., INC. 

PEPPERIDGE FARM, INC. © 

Capri brownie crerae. Net wt. 

7 lA 02. © 23Jan63j KK17199'^. 
Cinnamon nut rolls. Net wt. 7 1/4 oz. 
© 2lPeb63j KK171997. 

Hot-frozen, thin sliced, raleln 
bread. Net weight 1 lb. 
© 5Dec62j KK17084't. 

PERMACEL DIVISION, JOHNSON & JOHNSON. 
See JOHNSON & JOHNSON. PERMACEL 
DIVISION. 

PESIN, SYDNEY, BERNARD ADVERTISING, 

INC. © 

If you want to vacation In Tahiti and 
the FIJI Islands all put together, 
but don't want to travel halfway 
around the world, escape to Oolooloo. 
Appl . author: Harry Pesln. ® 4Apr63; 
KK173'+12. 

My doctor, the sun. You're looltlng 
wonderful, Mrs. Green told me ... 
Isn't It time you took a treatment 
at one of the seven great Miami 
Beach hotels. Appl. author: Harry 
Pesln. © 4Apr63; KK175411 . 

PET MILK CO. © 

Coming In next month's Co-ed; plan 
December classes with the festive 
touch. Evaporated milk. (In Co-ed, 
practical home economics teacher 
ed., Nov. 1962, p. 10) Appl. author: 
Mary Clare Geerllng. © lNov62; 
KKI70942. 

Diet with flair; now Sego In tasty 
soup flavors. Appl. author: Mary 
Clare Geerllng. © 10ot62; KK173033. 

The difference sells Sego. (In 

Chain store age, July I962, p. 271) 
Appl. author: Josephine Walsh. 
© 10Jul62; KKI70892. 

Start cooking with a golden spoon. 
Fabulous fudge. Evaporated milk, 
(in Parents' magazine, Dec. I962, 
p. 60) Appl. author: Josephine 
Walsh. © lDec62; KK170944 . 

Strawberry Ice cream. Evaporated 
milk. (in What's new In home 
economics, Sept. 1962, p. 53) Appl. 
author: Mary Clare Geerllng. 
© lSep62; KKI71374. 



PET NEEDS, INC. © 

Sweet Breath, for dogs. 
KKI7II7I. 



© 25Jan63; 



PETBURGER PRODUCTS. 

Bar B-Q brand dog foood. l4 oz. net 
weight. © Jacob Naistadt d.b.a. 
Petburger Products; 4Feb63; 
KKI71318. 

PETERSON, DANA. © 

Scraperette pot & pan scraper. 

A 1,000 uses. © l8Mar63; KKI72288. 

PETROCELLI CLOTHES, INC. © 
The Jet power of Petrocelll. 

Appl. author: Will Kaplan Adver- 
tising. © 5Feb63; KK171400. 
Milestone for alert retailers: the 
$100 suit. (In Dally news record. 
Mar. 12, I963, p. 5) Appl. author: 
Will Kaplan Advertising. 
© 12Mar63; KK172083. 
1, 2, 3 adds up to superb fashion. 
Supplementary ed . Appl. author: 
Will Kaplan Advertising. © 30Dec62; 
KKI70977 . 
Spanish Gold, the treasured look In 
suits. Appl. author: Will Kaplan 
Advertising. © 3Jun63; KK173971. 

PHARMACRAPT LABORATORIES. © 

Don't spread the cold, spread the 
word, Coldene. (In Life, Jan. 6, 
1961) © 6Jan6l; KK172076. 



PHIFER WIRE PRODUCTS. © 

The new way to reduce the sun's heat 
& glare without ruining the view or 
ventilation; Phifer sun screen. 
Appl. author: Crlm-Thomas, Inc. 
© llMar63; KK172380. 

Protection, comfort, beauty; Sun 
Screen. Appl. author: Frank S. 
Green. © 15Feb63; KKI72013. 

PIEDMONT NATURAL GAS CO., INC. © 

Modern way to better living at less 
cost. A home equipped with bal- 
anced power. (In The Charlotte 
observer, Charlotte, N. C, Feb. 20, 
1963, P.20-A) © 20Feb63; KK172548. 

Modern way to better living at lowest 
cost. Balanced power for that 
extra measure of convenient living. 
(In The Charlotte observer, Char- 
lotte, N. C, Mar. 6, I963, p.8-B) 
© 6Mar63; KKI72547. 

Modern way to better living at lowest 
cost. A balanced power home combines 
the gas you need with the plug-ins 
you want. (In The Charlotte ob- 
server, Charlotte, N. C, Mar. 20, 
1963, p.3-B) © 20Mar63; KKI72549. 

Modern way to better living at lowest 
cost. Balanced power lets each 
fuel do the Jobs it does best. 
(In The Charlotte observer, Char- 
lotte, N. C, Mar. 12, I963, p.l6A) 
© 12Mar63; KKI7255O. 

Modern way to better living at lowest 
cost; choose a balanced power home, 
enjoy the best of both these fuels, 
(in The Charlotte observer. Mar. 27, 
1963, P.9-A) © 27Mar63; KK174l42. 

Symbol of better living, symbol of a 
home with balanced power. (In 
The Charlotte observer, Apr. 9, 
1963, P.12-A) © 9Apr63; KK174139. 

Symbol of better living, symbol of 
balanced power. (In The Charlotte 
observer. May 15, 1963, p.l6-A) 
© 15May63; KKl74i4o. 

Whole-house comfort at the touch of 
a dial, one of the big advantages 
you can enjoy in a balanced power 
home. (In The Charlotte observer, 
Apr. 2, 1963, P.5-B) © 2Apr63; 
KK174l4l. 

PIEL BROS. © 

Bert & Harry coming back? (In Dally 
news. New York, Sept. 13, 1962, 
p. 20) Appl. author: Young & Rubi- 
cam. Inc. © 13Sep62; KK172456. 
Bring back Bert & Harry. (In Daily 
news, New York, Sept. 12, 1962, 
p. 12 5 Appl. author: Young & 
Rublcam, Inc. © 12Sep62; KK171347. 
Especial preclo bajo, para que la 
pruebe . (In El Dlario de Nueva 
York, Apr. 19, 1962, p. 7) Appl. 
author: Young & Rublcam, Inc. 
© 19Apr62; KK172464. 

PIEL BROS., INC. © 

Be it known to all present that ... 
has been appointed a beer taster 
extraordinary. Appl. author: Young 
& Rublcam, Inc. © lApr63; KK174120. 
Bert and Harry Fan Club, organization 
and by-laws. Light lager Plels 
beer. Appl. author: Young & Rubl- 
cam, Inc. © lApr63; KKI74119. 
Enjoy Plels natural -brewed to the 
peak of flavor. (Display no. 64) 
Appl . author : Young & Rublcam, Inc . 
© lApr63; KKI74123. 
Have a man's beer; taste today's 
Plels. (In New York amsterdam 
news, Nov. I7, I962, p. 22) 
Appl. author: Young & Rublcam, Inc. 
© 17Nov62; KKI73052. 
Now hear this; having demonstrated 
his ability to know a good thing 
when he sees It, namely: Light lager 
Plels beer. (Display no. 2082) 
Appl. author: Young & Rublcam, Inc. 
© lApr63; KK174121 . 



Now Plels premium beer at popular 
prices. Appl. author: Young & 
Rublcam, Inc. © 17Dec62; KK173054 . 

Now Plels premium beer at popular 
prices. (Display no. 77) Appl. 
author: Young & Rublcam, Inc. 
© lApr63; KKI74122. 

Peak values. (Display no.6l) Appl. 
author : Young & Rublcam, Inc . 
© lApr63; KKI74116. 

Plels peak flavor brewed. (Display 
no. 62) Appl. author: Young & Rubl- 
cam, Inc. © lApr63; KK174117. 

Plels premium beer, now at popular 
prices. Appl. author: Young & 
Rublcam, Inc. © 17Dec62; KK173053. 

This certifies that ... is an honorary 
vice-president in good standing of 
the Bert and Harry Fan Club. (Dis- 
play no. 2003) Appl. author: Young 
& Rublcam, Inc. © lApr63; KK174118. 

PIERCE PRE-COOKED POODS, INC. © 

Chlk fully cooked and breaded chicken 
parts. 12 Bonanza 3-plece. 
© lMay63; KK173261. 

Honey-Dipt fully cooked and breaded 
chicken parts. 12 Bonanza 3-plece. 
© lMay63; KKI73262. 

Pierce Chlk fully cooked chicken parts 
breaded with Calolite for finer 
frying. (Honey dipt chicken parts) 
12 cut -up halves. © 13May63; 
KKI7347O. 

Pierce Honey-Dipt fully cooked chicken 
parts breaded and frozen. (Pierce- 
Chlk chicken parts) 12 cut-up 
halves. © 13May63; KK173471 . 

PIPER, ALBERT D. © 

New, Cltru-tone, bio-chemical ferti- 
lizer. © l4May63; KKI7389O. 

PILLSBURY CO. © 

Apple crisp. 1 lb. 4 oz. 

© 15Feb62; KK171195. 
Butterscotch nut slice 'n bake cookies. 
Net wt. 15.4 oz. Appl. states prev. 
reg. KK155997. NM: revision of art 
work. © 15Aug62; KK173827 . 
Candy cane, angel food mix. 

1 lb. 1 3/4 oz. net wt. © 30Nov62; 
KKI7II82. 
Cherry berry crisp. 1 lb. 5 oz. 

© 15Feb62; KK171194. 
Creamy caramel frosting mix. 12 1/2 
oz. Appl. states prev. reg. 
KKI68818. NM: revision. © 28Jan63; 
KKI72579. 
Creamy frosting mix, lemon. 

13 1/2 oz. net wt. © 17Sep62; 
KKI7II93. 
Creamy fudge frosting mix. 12 1/2 
oz. net wt . Appl. states prev. 
reg. KKI68817. NM: revision. 
© 4Mar63; KKI72581 . 
Creamy milk chocolate frosting mix. 
12 1/2 oz. net wt . Appl. states 
prev. reg. KKI69318. NM: revision. 
© 4Mar63; KKI72582. 
Creamy vanilla frosting mix. 13 1/2 
oz. net wt . Appl. states prev. 
reg. KKI68820. NM: revision. 
© 4Mar63; KKI72583. 
8 quick caramel nut rolls, rich cara- 
mel and chopped nut topping. Net 
wt . 11.8 oz. Appl. states prev. 
reg. KKI43054. NW: revision of art 
work. © 26Aug62; KKI7383I . 
8 quick, cinnamon rolls with icing. 
Net wt. 9.5 oz. Appl. sates prev. 
reg. KKI43O55. NM: revisions. 
© 20Aug62; KKI7II78. 
8 quick, cloverleaf rolls. Net 
weight 8 ounces. © 9Jan6l; 
KK1711B4. 
8 quick crescent dinner rolls. Net 

wt. 8 OS. e 17Jan63; KK173835. 
8 quick, dinner rolls; honey wheat 
crescents. Net wt . 8 oz. 
® 24Aug62; KKI7II79. 



1963 



CURRENT REGISTRATIONS 



49 



8 quick orange Danish rolls with 

icing. Net wt . 9.5 oz. Appl . 

states prev. reg. KK154828. MM: 

revision of art work. © 2Jul62; 

KKI73830. 
Fluffy frosting mix fudge sundae . 

7 oz . net wt . Appl. states prev. 

reg. KK164291 . NM: revision of art 

work. © lApr63j KKI73828 . 

Fluffy pink lemonade flavor frosting 
mix. 6 l/h oz net wt . Appl. states 
prev. reg. KKI7II89. NM: revision. 
© 25Feb63; KKI72580. 
Fluffy pink lemonade frosting mix. 
6 1/4 oz. net wt . Appl. states 
prev. reg. KKI6OO53. NM: revision. 
© 3Sep62; KKI71189. 
4 glazed turnovers, apple. 13 oz. 
net weight. © lApr63; KK173845. 
4 glazed turnovers, blueberry. 13 oz. 

net weight. © lApr65; KK173844 . 
4 glazed turnovers, cherry berry. 
13 oz. net weight. © lApr63; 
KKI73843, 
4 glazed turnovers, peach. 13 oz. 
net weight. © lApr63; KK173842. 
4 ready to bake apple dumplings. 

1 lb. 8 oz. net weight. © 15Feb62; 
KKI71196. 

Fudge nut brownies. Net wt. 1 lb. 

2 1/2 oz. © l80ct6l; KK17117t. 
Grand National brand liquid short- 
ening cake mix; devil's food. 

1 lb. 3 1/2 oz. net wt . 
© 21Dec6l; KK171199. 
Grand National brand liquid shortening 
cake mix; white. 1 lb. 3 1/2 oz. 
net wt. © 21Dec6lj KK171197. 
Grand National brand liquid shortening 
cake mix; yellow. 1 lb. 3 1/2 oz. 
net wt. © 21Dec6l; KKI7II98. 
Holiday brownie kit; fudge brownies. 
2 rolls. Net wt. 2 lbs. 8 oz. 
© 220ct62; KKI7II86. 
Holiday cookie kit; sugar cookies, 
slice 'n bake. 2 rolls. Net wt . 
2 lbs. 4 oz. © lNov6l; KKI7II85. 
Hungry Jack buttermilk pancake mix. 
Net wt. 5 lbs. © 28May62; KK173847. 

Moist applesauce cake mix. 

10 1/2 oz. net wt. Appl. states 
prev. reg. KKI60901 . N>1: revi- 
sions. © 2Jul62; KKI7II88. 
Moist applesauce one layer cake mix. 
10 1/2 oz. net wt . Appl. states 
prev. reg. KKI71I88. NM: revision 
of art work. © lApr63; KK173841 . 
Moist applesauce spice cake mix. 
1 lb. 5 1/2 oz. net wt. Appl. 
states prev. reg. KKI609OI. NM: 
additions & revision. © 30Nov62; 
KKI71180. 

Moist banana one layer cake mix. 
10 1/2 oz. net wt . Appl. states 
prev. reg. KKI68813. NM: revision 
of art work. © lApr63; KKI73838. 

Moist chocolate fudge flavor cake 
mix. 1 lb. 3 oz. net wt . Appl. 
states prev. reg. KKl688l4. 
NM: revision. © 3Jan63; KK172574 . 

Moist double Dutch devil's food cake 
mix. 1 lb. 3 oz. net wt . Appl. 
states prev. reg. KKI688IO. NM: re- 
vision. © 3Dec62; KKI72576. 
Moist golden yellow one layer cake 
mix. 9 1/2 oz. net wt . Appl. 
states prev. reg. KKI68812, NM: re- 
vision. © lMar53; Kia72572. 
Moist old-fashioned spice cake mix. 
1 lb. 3 1/2 oz. net wt . Appl. 
states prev. reg. KKI68809. NM: 
revision of art work. © lApr63; 
KKI73839. 
Moist orange cake mix. 

1 lb. 3 1/2 oz. net wt . Appl. 
states prev. reg. KK157246. 
NM: revisions. © 3Sep62; 
KKI7II87. 



Moist orange flavor cake mix. 1 lb. 

3 1/2 oz. net wt . Appl. states 

prev. reg. KKI7II87. NM: revision. 

© I4jan63; KK172573. 
Moist pineapple cake mix. 

1 lb. 3 1/4 oz. net wt. Appl. 

states prev. reg. KKI68808. 

NM: art work. © 8Jan63; KK171175. 
Moist white cake mix. 1 lb. 4 oz. 

net wt . Appl. states prev. reg. 

KKI688II. NM: revision. © 3Dec62; 

KK172byiJ. 
New, fresh ready-to-spread creamy 

fudge cake frosting. Frosts 2-layer 

or large loaf cake. Net wt . 14 oz. 

© 28Jan63; KK172578. 
New fresh ready-to-spread creamy 

vanilla cake frosting. Net wt . 14 

oz. © lApr63; KK173840. 
New Pink 'n' Pretty white angel food 

mix with packet of pink coconut . 

1 lb. 1 3/4 oz. net wt . © 8Apr63; 

KK173846. 

9 quick, Snowflake dinner rolls. 
Net wt. 8.6 oz. © 26Nov62; 
KKI7II77. 

Oatmeal raisin cookies, slice 'n bake. 

Net wt. 1 lb. 3 oz. © 10Jul6l; 

KKI7II9O. 
Old family recipe, date bread mix. 

1 lb. 1 oz. net wt. Appl. states 

prev. reg. KKI62968. NM: additions 

& revisions. © 7Jan63; KKI7II76. 
Slice 'n b£ike chocolate nut cookies. 

Net wt. 1 lb. © 290ct62; KK171191. 
Slice 'n bake coconut cookies with 
chocolate chunks. Net wt . I5 oz. 

© 290ct62; KKI7II92. 
Sno Sheen cake flour bleached. Sour 

cream fudge cake. Net wt . 1 lb. 

7 oz . Appl. states prev. reg. 

KKI25234. NM: revision of art work. 

© lJun6l; KKI73834. 
Sno Sheen cake flour bleached . 

Southern pecan cake. Net wt . 1 lb. 

7 oz. Appl. states prev. reg. 

KKI25234. NM: revision of art work. 

© lJun6l; KKI73833. 

10 Pillsbury buttermilk biscuits. 
Net wt . 8 oz . Appl. states prev. 
reg. KKI5O624. NM: revision of art 
work. © 8jan62; KKI73836. 

10 Pillsbury, country style biscuits. 
Net wt . 8 oz. Appl. states prev. 
reg. KKI53O84. NM: revision. 
© 3OJUI62; KK;171181. 
10 Pillsbury country style biscuits. 
Net weight 8 oz. Appl. states prev. 
reg. KKI7II8I. NM: revision of art 
work. © 8jan62; KKI73837 . 
10 quick family style dinner rolls. 
Net wt . 8 ozs. Appl. states prev. 
reg. KKI61396. NM: revision of art 
work. © 19Nov62; KKI73832. 
10 quick, sesame twist dinner rolls. 
Net wt. 8 oz. © 150ct62; 
KKI7II83. 
12 five minute doughnuts with glaze. 

© l4Jan63; KKI72577 . 
12 Parkerhouse quick dinner rolls. 
Net wt. 10.6 oz. © 29Nov62; 
KKI73829. 

PILLSBURY CO. TIDY HOUSE PRODUCTS. 
See TIDY HOUSE PRODUCTS. 

PLACE HOMES, INC. © 

The Colony, colonial design No.l. 
(New American Classics) Appl. 
author: Applegate Advertising Agency, 
Inc. © 15Dec62; KK172064. 

From Place, homes that look good next 
to each other. The Williamsburg. 
(New American classics) (In Prac- 
tical builder. Mar. 1963, P.38A&B) 
Appl. author: Applegate Advertising 
Agency, Inc. NM: additions. 
© lMar63; KK172551 . 



The Greenbrlar, colonial design No.l. 

(New American Classics) Appl, 

author: Applegate Advertising Agency, 

Inc. © 15Dec62; KKI72067. 
The Kingston, colonial design No.l. 

(New American Classics) Appl. 

author: Applegate Advertising Agency, 

Inc. © 15Dec62; Kia72065. 
The Newport, Cape Cod design No. 5. 

with garage. (New American Classics) 

Appl. author: Applegate Advertising ' 

Agency, Inc. © 15Dec62; KK172066. 
The Newport, colonial design No.l. 

(New American Classics) Appl. 

author: Applegate Advertising Agency 

Inc. © 15Dec62; KK172068. 
The Newport, ranch design No. 12. 

(New American Classics) Appl. 

author: Applegate Advertising Agency, 

Inc. © 15Dec62; iCK172063. 
The Williamsburg, colonial design No.l. 

(New American Classics) Appl. 

author: Applegate Advertising Agency 

Inc. © 15Dec62; KKI72069. 

PLATT «e MUNK CO., INC. © 

Poems for the children's hour. More 
than 500 favcrrlte poems by famous 
authors. N0.81. © l6Kgy62; 
KKI73232. 

POLAND BROS . , INC . © 

Steinbach Company, Asbury Park, Red 
Bank. Cascade design. © 15Mar63: 
KKI73652. 

POLLAK ' S . 

Prize wheel. NM: compilation, revi- 
sion & additions. © Pollak's & 
Pollak's East; 7Feb63; KK172407. 

POLLAK'S EAST. 

Prize wheel. See POLLAK'S. 

POMONA TILE MANUFACTURING CO. © 

Celadon green, new from Pomona tile, 
(in Tile and architectural ceramics. 
May 1963, p. 2) Appl. author: 
Anderson-McConnell Advertising 
Agency, Inc. © 10May63; KK173503. 
New, Pomona Sllmcap. The clean crisp 
lines of contemporary design can now 
be had In ceramic tile counter-tops. 
(In Tile and architectural ceramics, 
Apr. 1963, p. 2) Appl. author: 
Anderson-McConnell Adv. Agency, 
Inc. © 10Apr63; KK173157. 

POND (A. H.) CO., INC. © 

Choosing your wedding rings. Keep- 
sake. [Bride seated with hands 
folded resting on arm of divan] 
NM; additions & revision. Appl. 
author: Conklln, Labs & Bebee, Inc. 
© 12Mar63; KKI72325. 

POOL, LEE ROSS. See THYSSEN CO. 

POPOV DISTILLING CO. © 

Popov vodka, the quality is priceless, 
the price is right. (In San Jose 
mercury news, Sept. 4, 1962, p. 42) 
Appl. author: Benton k Bowles, Inc 
© 4Sep62; KKI72038. 
You'll sell more customers at more 
profits with a big name vodka. 
(In Beverage retailer weekly, 
Apr. 29, 1963, p. 13) Appl. author: 
Benton & Bowles, Inc. © 29Apr63; 
KK17'+179. 

PORTER (H. K.) CO., INC. CONNORS STEEL 

DIVISION. © 

Connors roof deck sub-purlins; design 
and application data. (Catalog 
no. 103062) © 13Nov62; KKI71838. 

POTLATCH FORESTS, INC. © 

Camellia mellorine vanilla. One half 
gallon liquid. © 5Feb62 (in notice: 
1961); KKI715OO. 



50 



COMMERCIAL PRINTS AND LABELS 



Jan.-June 



POULTRY GUILD, INC. © 

Lightly breaded parts of pre-cooked 
frying chicken. 9 4-plece halves 
packages. © 8Apr63j KK173260. 

Sales booster no.63-HCl--63-HC2. 
These attractive perforated menu 
tabs will work wonders. © 8Apr63; 
KKI73256-173257. 

Sales booster no.63-SFl--63-SF2. 
These attractive perforated menu 
tabs will work wonders. © 8Apr63; 
KKI73258-I73259. 

POWERS (JOHN ROBERT) PRODUCTS CO., INC. © 
The most luxurious gift you can give 
dry skin. John Robert Powers Moist- 
ure Control. (in The New Yorker, 
Nov. 18, 1961, p. 81) Appl. author: 
Johnstone Advertising Agency. 
© 18Nov61; KKI73777. 

PRENTICE-HALL, INC. CARR SPEIRS. See 
SPEIRS, CARR. 

PRESSING SUPPLY CO. © 

Ironing is a breeze on a Lady Presco. 
Teflon Ironing board cover. 
© 28May63; KKl7377't. 
Lovely Lady full size, scorch resist- 
ant, silicone cover. Style 3. 
© 3Apr63; KKI72719. 

PRINCE MACARONI MANUFACTURING CO. © 
Why square spaghetti? Square thin 
spaghetti. Net. wt . 15 ozs. 
Appl. author: Joseph Pellegrino, 
© 2Jan63 (in notice: 1962); 
KKI71272. 

PRINCETON PRINT. CO. © 

Piney-woods squirrel hunter and clerk 

with the brand new gun. Confederate 

Infantryman. Illus. : Signed: Chas. 

Rodgers. © 6Feb62j KK171313. 
They are a curious and most native 

stock. Confederate officer. 

Illus.: Signed: Chas. Rodgers. 
© 6Peb62; KK17131'^. 
They were the glory of the race of 

rangers. Union officer. Illus. : 

Signed: Chas. Rodgers. © 6Feb62j 

KKI71312. 
Twenty years after Matthew Brady was 

recording his last official Civil 

War spectacular in the new medium 

of photography. Union cavalryman. 

Illus.: Signed: Chas. Rodgers. 

© 6Feb62; KKI713II. 

PRINCIPLE BUSINESS ENTERPRISES, INC. © 
Pillow-paws, the family slipper. 
Medium shoe sizes 7 to 9 . Appl. 
author: Rus Stone Associates. 
© 50ct62; KK172639. 

PROCTER & GAMBLE CO. © 

CrlBco oil, for salads, frying, 
baking. Net contents 1 gallon 
liquid. © 30Aug62; KKI7126I. 
From accepted dental remedies. 
Crest toothpaste. (in Dental 
management. May 1963, p. 4 of 
cover) © lMay63; KK173668. 
Proof: Crest penetrates and protects 
enamel. Crest toothpaste. (In 
Dental management. Mar. I963, 
p. 2-3) © lMar63; KK173667. 
Selected, fired, purified to create a 
unique abrasive. Crest toothpaste, 
(in Dental management, Feb. I963, 
p. 4 of cover) © lFeb63; KKI73666. 
There were '}k% fewer cavities with 
Crest, says Mrs. Robert Baker. 
Toothpaste. (in The Seattle times, 
Apr. 24, 1963, p. 53) Appl. author: 
Benton & Bowles, Inc. © 24Apr63; 
KKI74176. 
There were 215^ fewer cavities with 
Crest, says Pattl Briscoe, Blooming- 
ton, Indiana. (in The Seattle 
times, Jan. 30, 1963, p.H) Appl. 
author: Benton & Bowles, Inc. 
© 30Jan63; KK172710. 



PROFESSIONAL DIVISION, LEHN & FINK 
PRODUCTS CORP. See LEHN & FINK PRO- 
DUCTS CORP. PROFESSIONAL DIVISION. 

PROTEX-A-COTE, INC. © 

The only exclusive dealer In this 
area. Never wax floors again, use 
new liquid plastic Porselon PT-IOO. 
Coupon. Promotion mailer. 
© 15Feb63; KKI71744. 

Porselon PT-100; crystal clear. 
One gallon U. S. measure. 
© l5Feb63; KK171743. 

PUBLIC SERVICE MESSAGE . 'ij 

Are you a dreamer? © Harold F. 
Ruffcorn d.b.a. Public Service 
Message; 24Dec62; KKI7IO63. 

Let there be light. © Harold F. 
Ruffcorn d.b.a. Public Service 
Message; 24Dec62; KKI73305. 

What's the matter with today? 

Frontier Village, your community 
minded shopping center. © Harold P. 
Ruffcorn d.b.a. Public Service 
Message; 6Jun63; KKI73887. 

Where are you going from here? 

© Harold F. Ruffcorn d.b.a. Public 
Service Message; 24Dec62; KKI73306. 

PUCKETT SUPPLY CO., INC. © 

Royal chenille grass sets, cot covers, 
chair covers ... sheets and pillow 
cases. Catalogue. © lApr62; 
KKI71476. 

PULVERIZING MACHINERY. © 

The improved precision engineered 
Mlkro-Alrlock. (Bulletin AL-2) 
© llNov62; KKI73732. 
New improved high performance design. 
Jet action Mikro-Pulsalre dust col- 
lector. (Bulletin N0.52D-1) NM: 
additions. © 25Apr63; KK174235. 

PUNCH-LOK CO. © 

Punch-Lok high pressure hose clamps, 
locked for safety. © 30Apr63; 
KKI73533. 

PUREX CORP., LTD. © 

Heard about the new Magnetique doll? 
(In Profltunltles, Sept. 1962, 
p. 43) Appl. author: Foote, Cone 
& Beldlng. © lSep62; KK168704. 

Now for women who like to linger in 
the bath, new golden SweetHeart 
soap works like a bath oil to help 
keep your skin from drying out 
while you bathe. (in Syracuse 
herald journal, July 11, 1962, 
p. 10) © llJul62; KKI70738. 

PUREX CORP., LTD. See CAMPANA CORP. 

PURITY SALES CO. 

Purity for your health; Kepwel spring 
water sold here. Appl. author: 
Albert F. Neuhaus. © Purity Sales 
Co. & Kepwel Spring Water Co.; 
3Mar63; KK174243. 

PURITY .STORES, INC. © 

Miracle D all purpose detergent. 
Giant size, net wt . 3 lbs. 1 oz. 
© lFeb63; KK174279. 

PYCOPAY DIVISION, BLOCK DRUG CO., INC. 
See BLOCK DRUG CO., INC. PYCOPAY 
DIVISION. 



3-TIPS, INC. © 

Only Q-Tlps come two ways. (In 
Parents' magazine & better home- 
making, Sept. 1962, p. 56) Appl. 
author: L. C. Gumblnner Advtg. 
Agency. © 25Aug62; KK170742. 



Only Q-Tips cotton swabs come two 
ways. (In Parents' magazine & 
better homemaking, Nov. I962, p. 20) 
Appl. author: L. C. Gumblnner Advtg. 
Agency. © 250ct62; KK170741 . 

Only Q-Tlps cotton swabs come two 
ways, with regular firm sticks or 
new safety sticks that bend. (In 
True story, Nov. 1962, p. 29) Appl. 
author; L. C. Gumblnner Advertising 
Agency. © 40ct62; KK170775 • 

QUAKER MAID KITCHENS, INC. © 

Styled for years ahead. © 17Jan63; 
KKI72025. 

QUAKER STATE OIL REFINING CORP. © 

Quaker State lubrication recommenda- 
tions, 1955-1963. Rev. ed. 
© l6Jan63; KKI73006. 

QUALITY BAKERS OF AMERICA COOPERATIVE, 

INC. © 

Fresh twist; Stroehmann Sunbeam bread 
in the new fresh twist wrap, 
(in The Evening news, Harrlsburg, 
Pa., p. 13) © 25Mar63; KK173545. 

Good as all outdoors. Sunbeam ranch 
style by Stroehmann. (in Times- 
mirror, Warren, Pa., Feb. 13, I963, 
p. 10) © l3Feb63; KK172914. 

Honest-to-goodness, New England bread. 
Drelkom's Orange Wrap. [Girl 
watching mother slicing bread] 
(In Dally Hampshire gazette, Oct. 8, 

1962, p. 5) © 80ct62; KK172891. 
Honest-to-good"ess, New England bread. 

Drelkom's Orange Wrap. [Woman 
removing loaf of bread from oven] 
(In Springfield daily news, Oct. 22, 
1962, p. 3) © 220ct62; KKI72892. 

Honor the past, serve the future. 
[Girl Scout; Mt. Ftuahmore in 
background] © lMar62; KK170894. 

Hot dlggety dog. Buns 'n rolls. 
© lJun62; KKI7O893. 

A legend goes modem. Grandma 

Schmidt's blue ribbon gets the pony 
tall wrapper. (in Public opinion, 
Chambersburg, Pa., Feb. 28, 1963, 
p. 3) © 28Feb63; KK173543. 

Now, deep baking brings out better 
flavor, deep down goodness In 
Batter Whipped Sunbeam. (in Water- 
bury American, Feb. 18, I963, p. 25) 
© l8Feb63; KKI72915. 

Now in one package, your 3 favorite 
varieties. Country Kitchen donuts. 
(in Bangor dally news, Feb. 14, 

1963, p. 7) © 14Feb63; KK172916. 

Only Frelhofer's has it; first you 
peel, then you seal to keep every 
slice fresh. Frelhofer's Sunbeam. 
(In The Kingston dally freeman, 
Feb. 28, 1963, p. 27) © 28Peb63; 
KKI72917. 

Sandwlchmanshlp, it's batter whipped. 
© lJul62; KKI7O895. 

The 7-day diet plan bread stays fresh- 
er than ever. Schmidt's Hollywood, 
(in Baltimore sun, Jan. 24, 1963, 
p.7F) © 24Jan63; KK172913. 

Welcome back. Reymond's Butter Kruat 
white bread for those who prefer 
home-style bread goodness. (in 
Waterbury republican-American, Water- 
bury, Conn., p. 12) © 26Mar63; 
KKI73542. 

We've brought back a legend, and 
you'll love it. Grandma Schmidt's 
blue ribbon. (in Journal, Cumber- 
land, Pa., Mar. 28, 1963, p. 4) 
© 28Mar63; KK173544. 

Why guess, when Batter Whipped Sunlite 
is guaranteed? (in San Jose news, 
Dec. 10, 1962, p. 15) ^ 10Dec62; 
KKI72893. 



1963 



CURRENT REGISTRATIONS 



51 



QUALITY COSMETICS CORP. © 

All new 6 separate hair conditioning 
treatments in one. (In National 
beauty school Journal, Sept. 1961, 
p. 8) © 28Aug6l; KK173194. 
Clear your shampoo costs practically 
evaporate with Monlque . Creme now 
improved especially for all shades, 
textures and processed hair, Monl- 
que Satiny. (In American hair- 
dresser. Sept. 1961, p. 122-123) 
© 23Aug6l; KKI73222. 

QUALITY PARK BOX CO.© 

Fairmont Cheerio, 6 Ice cream bars. 
Net contents 6 confections, 2 1/2 
fl. oz. each. © Quality Park Box 
Co. Sc Joe Lowe Corp,; lMar62; 
KKI71323. 
Popslcle, 6 twin treats; cherry. 
Net contents: confections 3 fl. 
oz. each. © Quality Park Box Co. 
& Joe Lowe Corp.; lMar62; 
KKI7132'*. 
Popslcle, 6 twin treats; pure orange 
flavor. Net contents: confections 
3 fl. oz. each. © Quality Park 
Box Co. & Joe Lowe Corp.; lMar62; 
KKI71325. 



R 



R & R PAPER CO. © 

Fun Time birthday pak. 
consists of 10 cups. 
KKI72026. 



Each unit 
© 22Deo59; 



R. N. 
CO. 



C. I. See RONZONI MACARONI 
, INC. 



RADEX CORP. © 

Helpful hints for sufferers of air- 
borne irritants. Appl . author: 
Stevens & Kirkland, Inc. © l8Jun63: 
KKI74309. 

RAINBOW LAKE ESTATES, INC. © 

Big price rise coming. Your last 
chance to Invest, retire, live in 
Florida's paradise. (in The South 
Bend tribune, Feb. 17, I963, p. 20) 
© 17Feb63 (in notice: 1962); 
KK17'*277. 

Enjoy Florida's vacation paradise, 
every day of your life in this 
beautiful setting at Rainbow Laikes 
Estates. © 9Nov62; KK174278. 

The Rainbow. Local news notes from 
Rainbow Lakes Estates. Vol. 3 No. 2. 
© 9Nov62 (in notice: I963); 
KKI74275. 

20 model home plans; planning your 
dream home In beautiful Rainbow 
Lakes Estates at Dunnellon, Florida. 
© 9Nov62 (in notice: 1963); 
KK17'^276. 

RAMBUSCH DECORATING CO. © 

Rambusch Par-aid. Secure mounting of 
Par lamps with universally adjusta- 
ble features. Appl, author: Edward 
V. A. Rambusch. © 7Mar63; KKI73265. 
Rambusch wall urns. Appl. author: 
Edward V. A. Rambusch. © 3May63; 
KK17326t. 

RANDOM HOUSE ENTERPRISES, INC. © 
Babar and his friends. II gioco 
dell'altalena. Un gioco della 
produzione, Adrlano Meregalli. 
Italy, Milton Bradley. Cover. 
© lMay62; KKI71612. 

RANKIN, JOHN H. © 

Just For Kicks New Frontier. 
© 2bApr63; KKI73277. 

RAPID CIRCULAR PRESS, INC, © 

Bargains for the 4th. © 2a4ar63: 
KKI73107. 



Certified & the go go white Sox, a 
great combination. Oatoh of the 
week. © 28Mar63; KKI73108. 
Happy new year; liquors. ® 28Mar63; 

KK17310'(. 
Mother's Day specials; fresh fruits & 
greens; fresh meats. ® 28Mar63; 
KKI73IO5. 
Shopping at. store name, is so 

fashionable. © 28Mar63; KKI73106. 
You don't have to fish around for 
bargains. © 28Mar63; KK173109. 

RASKAS, ANN. © 

Butter mint candles, the aristocrat of 
confections. © 25Jan63; KKI73063. 

Butter rum candles, the aristocrat of 
confections. © 25Jan63; KK173064. 

Creme de menthe candles, the aristo- 
crat of confections. © 25Jan63; 
KK173065. 

Raspberry rum candles, the aristocrat 
of confections. © 25Jan63; 
KKI73066. 

REALISTIC PRODUCTS CO. © 

Kick a field goal, action game and 
trainer. Instructions. © 10Jan63; 
KKI70976. 

RED HEART CAT FOOD DIVISION, JOHN 
MORRELL & CO. See MORRELL (JOHN) 
& CO. RED HEART CAT FOOD DIVE ION. 

RED HEART DOG POOD DIVISION, JOHN 
MORRELL & CO. See MORRELL (JOHN) 
& CO. RED HEART DOG FOOD DIVISION, 

RED OWL STORES, INC. © 

Deluxe devil's food cake mix. Net 
wt. 1 lb. 3 oz. Appl. author: 
William Barker. © 12Dec62; 
KK171983. 
Deluxe spice cake mix. Net wt. 
1 lb. 3 oz. Appl. author: 
Wimam Barker. © 12Dec62; 
KKI71986. 
Deluxe white cake mix. Net wt. 

1 lb. 3 oz. Appl. author: William 
Barker. © 12Dec62; KK171984. 
Deluxe yellow cake mix. Net wt. 
1 lb. 3 oz. Appl. author: 
William Barker. © 12Dec62; 
KKI71985. 

Farmdale sweet cream butter. One lb. 

net wt, Appl. author: Clarendon B. 

Nelezen. © 4Feb63; KK172049. 
Ten buttermilk biscuits. Net weight 

8 oz . Appl. author: Bernard Flynn. 

© 21Feb63; KKI7217O. 
Ten homestyle biscuits. Net weight 

8 02, Appl. author: Bernard Flynn. 

© 2iFeb63; KKI72070. 

REFLECTOR HARDWARE CORP. © 

800 System exploded views of gondolas, 
half gondolas, walls. © 23Jan63; 
KKI7127I. 

REGAL KNITWEAR CO., INC. © 

I'm not really a princess. Girl in 
grey sweater with Jacquard pattern. 
(In Vogue, Aug. 1962, p. 37) 
© 15Aug62; KKI70727. 
I'm not really a princess. Girl 

with white sweater with cobblestone 
knit. (In The American girl, Aug. 
1962, p. 25) © Regal Knitwear Co. 
Inc., k.a. Regal Knitwear.' 
lAug62; KKI70995. ' 

REID, J, © 

The science of radio advertising, 
© 26Dec62; KKI71025. 

REILY (WILLIAM B.) & CO., INC. © 

Instant Luzlanne coffee and chicory. 
6 oz. © 15Mar63; KK172282. 

RELSKY (L. ) & CIE. © 

Bloody Mary? RRRRRRRelska, vodk:a. 

(in Mobile press register, Sept. 26, 
1962, P.3B) Appl, author: Benton & 
Bowles, Inc, © 26Sep62; KK172031. 



RENNIKS PRODUCTS CO. © 

Factory fresh Ren-Blok packing for 
Skinner type B and similar type oil 
well stuffing boxes. 1 1/4" size. 
Contents 2 sets in ren-seal packages. 
© 23Mar63; KKI7375O. 
Factory fresh Ren-Cones with ren-wlper 
cone packing for Hercules and simi- 
lar type oil well stuffing boxes. 
3 3/8"x 1 l/8"8ize. Each set con- 
tains 2 Ren-Cones. ® 23Mar63; 
KKI73754. 
Factory fresh Ren-Rat-Blok block type 
packing for Ratlgan and similar type 
oil well stuffing boxes. 1 1/8" 
size. Contents 2 Bloks in ren-seal 
packages. © 23Mar63; KKI7375I. 
Factory fresh Ren-Rat-Pak segment typt 
packing for Ratlgan and similar 
type oil well stuffing boxes. 
1 1/4" size. Contents 2 sets in 
ren-seal packages. © 23Mar63; 
KKI73752. 
Factory fresh Ren Rings; packing for 
oil well stuffing boxes, piston & 
plunger pumps, centrifugal pumps. 
2 1/4 'x 1 l/8''3lze. Contents I5 
sets in ren-seal packages. 
© 23Mar63; KKI73753. 

REPUBLIC MOLDING CORP. © 

Another original of the Polly-Flex 
line that builds sales and profits, 
Kaddy-Carrler. Appl. author: Elon 
C. Olson. © 3Dec62; KKI70898. 
Designed to serve usefully, function- 
ally. TTie Polly-Flex Kaddy-carrier 
will save a housewife many steps. 
(In Housewares review, Feb. I963, 
p. 7) Appl. author: Richard P. Kruse . 
© 4Feb63; KK172403. 
15-milllon housewives will see the 
Polly-Flex polyethylene kaddy 
carrier advertised In February, 
March, April, May Sunset Maga- 
zine. Appl. author: Elon C. Olson. 
© 3Dec62; KKI70897. 

Give your sales volume a new lift 
with -- Polly-Flex kaddy carrier. 
Appl. author: Elon C. Olson. 
© 26Dec62; KKI7O9OO. 

Industrial compartment tray with 
dividers. Stock no.l63T. Appl, 
author: Elon C. Olson. © llFeb63; 
KKI72935. 

The kaddy bin, 270. 765 cubic inches 
of instant storage space. (In 
Housewares review, Nov. 1962, p. 7) 
Appl. author: Roche, Rlckerd, Henri, 
Hurst, Inc. © 270ct62; KK171232. 

New polly flex Kaddy Carrier, to 
carry a thousand and one various 
things, the handiest most practical 
time & work saver for home & Indus- 
try. Appl. author: Richard P. 
Kruse. © 6Feb63; KK172327. 

New, see-through Crlsper. This famous 
quality Polly Flex Crlsper with the 
unique and practical see through 
design makes food storage so easy. 
Appl. author: Richard P. Kruse. 
© 6Feb63; KK172326. 

The 1 1/2 in. turn that Polly-Flex 
made work; mix'n match Republic 
new pantrywares. (In Housewares 
review, Oct. 1962, p. 4) Appl. au- 
thor: Roche, Rlckerd, Henri, Hurst, 
Inc. © 80ct62; KKI7183I. 
The original Freezettes plus a new 

dispenser pack. (1963 Freezette 

promotion) Appl. author: Elon C. 

Olson. © 2Jan63; KKI7O899. 
Originals, that build sales and 

profits. Polly-Flex. Hamper. 

Appl. author: Roche, Rlckerd, 

Henri, Hurst, Inc. © 20Nov62; 

KKI709OI . 
Save time, save money, save steps 
with Republic's all new Kaddy 
carrier. Stock no. 233. Appl. au- 
author: Elon C. Olson. © llFeb63; 
KKI72936. 



52 



COMMERCIAL PRINTS AND LABELS 



Jan.-June 



REPUBLIC MOLDING CORP. -Con. 

This takes the oake, and keeps it 
fresh 'n moist for days. Polly- 
Flex. (In Ladies' home Journal, 
Deo. 1962, p. 96) Appl. author: 
Roche, Riokerd, Henri, Hurst, Inc. 
© 2TNov62; KKI7I23I. 

RESILLO PRESS PAD CO. © 

Your press Is only as good as its 
padding. Monelo and Soft-Plamonel. 
© lDec62; KKI7161I. 

RESTONIC CORF. © 

Silver anniversary special. Mattress. 
(In Today's health, Jan. I963, 
p. 5) Appl. author: Bozell & Jacobs, 
Inc. © 30Deo62j KKI7O99I . 
This mattress has a vital difference. 
Orthotonic Triple Cushion mattress, 
(in Good housekeeping. May I963, 
p.SWirSd) © l8Apr65; KKlJkOhh . 

REVLON, INC. © 

Because Revlon believes that more 
women should have the chance to 
see a dramatic change in their 
skin, now the price of Eterna 27 
It 6.00. (In Women's wear dally, 
Jan. 23, 1963, p. 6) © 23Jan63; 
KKI74194. 

Diaper rash; who suffers more, your 
baby or you? Medicated Baby Slli- 
care . (In Parents' magazine, 
Oct. 1961, p. 21) Appl. author: 
Warwick & Legler, Inc. © 10ct6l; 
KKI73739 . 
For the countless women who are already 
getting dramatic results from this 
astonishing skin cream . . . Revlon 
announces a special 3-month size of 
Eterna 27 at a significant saving. 
(In New York Journal American, 
Sept. 23, 1962, P.29-L) © 22Sep62; 
KK17279't. 

For the woman who could weep because 
her skin beauty is drying out. 
Moon Drops. (In The New Yorker, 
Sept. 15, 1962, p. 7) © 13Sep62; 
KKI7II48. 

Isn't it Just like Revlon to whip up 
a hand lotion so luxurious you 
love It all over? Aquamarine 
lotion. (In The New Yorker, Jan. 19, 
1963, p. 5) © 17Jan63; KK174195. 

It's never been so easy, so safe, so 
satisfying for young mothers to 
camouflage grey. Color Up, cream 
tinting rinse. (in True story, 
Nov. 1962, p. 11) © 80ct62; 
KKI72795. 

Make up your mind to make up your 
eyes with color. Eye makers a la 
carte. (in MoCall's, Mar. 1961, 
p. 15) Appl. author: Warwick & 
Legler, Inc. © 20Feb6l; KKI72675. 

The moments he cannot forget are those 
Intimate moments with you. (in 
Seventeen, Feb. I963, p.ll) 
© lFeb63; KK17'H91. 

A most extraordinary fragrance now in 
a refillable spray mist. Intimate. 
(In Mademoiselle, Mar. I963, p. 12) 
© lMar63; KK17'H90. 

My face never felt so clean, my skin 
never looked so clear. Revlon 
Clear and Clear. (In Woman's day, 
Oct. 1961, p. 5) Appl. author: 
Warwick & Legler, Inc. ® 10ct6l; 
KKI73738. 

New from Revlon, a medicated treatment 
make-up that visibly improves your 
skin. Natural Wonder. (In Life, 
Mar. 15, 1963, p. 17) Appl. author: 
Warwick & Legler, Inc. © llMar53; 
KKI72546. 

Only one man In a hundred knows how 
to get up In the morning. That Man, 
a man's man cologne. (In Playboy, 
Dec. 1962, p. 34) © 15Nov62; 
KKI72797. 



Revlon spins your world around with 
new summertime colors to write 
home about. Sugar-coats, Revlon 's 
new way to go in frosted nail 
enamels. (In Seventeen, Aug. 196I, 
p. 6 -7) Appl. author: Warwick & 
Legler, Inc. © lAug6l; KK175736. 

Scientists proved It the most signif- 
icant skin cream discovery of our 
time; now women like you are actu- 
ally seeing . . . Eterna 27 by Revlon. 
(In Town & country, Sept. I962, 
p. 19) © 5Sep62; KKI71149. 

She said she never would but look, 
she did. Color Up cream tinting 
rinse. (In McCall's, Sept. 1963, 
p. 13) © 21Aug6l; KK17'H92. 
Simply delicious, what a look this Is. 
It's the dewy-look of Revlon Touch- 
and-Glow the moisturizing make-up. 
(In Vogue, Sept. 1, I96I, pAO) 
Appl. author: Warwick & Legler, Inc. 
© lSep6l; KK1737itO. 
Stop overspraylng your hair. New 
Revlon Living Curl gives your hair 
more hold in every spray. (in 
Seventeen, Aug. 196I, p. 17) Appl. 
author: Warwick & Legler, Inc. 
© lAug6l; KKI73737. 
Suddenly, a gift of endless possibili- 
ties. Intimate, by Revlon, cherished 
as one of the world's seven great 
fragrances. (in Vogue, Dec. 1962, 
p. 7) © lDec62j KKI72798. 
The Ultima collection of cosmetics by 
Revlonj dedicated to the woman who 
spends a lifetime living up to her 
potential. (In Playbill, Sept. 10, 
1962, center spread) © 10Sep62j 
KKI7II45. 
Until a youth potion is discovered; 
Ultima, the precious cream. (in 
Vogue, Nov. i960, p. 29) © lNov60; 
KKI71626. 
When there's no time to fuss but you 
want to look fabulous. Love-Pat, 
the complete compact make-up. (In 
Mademoiselle, Apr. I963, p. 33) 
© lApr63; KK174ig3. 
When there's no time to fuss but you 
want to look fabulous. Love-Pat, 
the complete make-up in a compact, 
(in Good housekeeping, Nov. I962, 
p. 21) © l80ct62; KKI72796. 

RHODES REFRIGERATION, INC. © 

Rhodes Bake N Serv. Frozen dough. 
We make it, mom bakes It. Appl. 
author: Herbert Cecil Rhodes. 
© 9May63; KKI74115. 

RICHARDS MANUFACTURING CO. © 

SMo femoral prostheses, now available 
in millimeter sizes for accurate fit 
to acetabulum. Appl. author: 
Harry T. Treaoe. © 29Apr63; 
KKI73153. 
SMo stainless steel pistons, as 

designed for Dr. T. Manford McGee. 
N0.1285FD piston forming die. 
Appl. author: J. Don Richards. 
© 25Feb63; KKI71875. 
Teflon piston as designed by Dr. John 
Shea. Larkin hand footplate instru- 
ments. Appl. author: Harry T. 
Treace. © 13May63; KK173385. 

RIEGEL PAPER CORP. © 

B & H egg farm, grade A, medium eggs. 
One dozen. (Design 297-L) 
© Il+Dec62; KKI7I317. 
Blue boy chocolate marshmallow Ice 
cream. One half gallon liquid. 
Design no. 2032. © 29Jan63; KK171427. 
Cage eggs; superior brand, grade A 
large. One dozen. (Design no. 296) 
© l8Dec62; KK173tlO. 
Pike's Ice cream; vanilla. One half 
gallon liquid. (Design no. 20^1) 
© 3Jun63; KKI74173. 



Hess Brothers premium brand grade A, 
large eggs. (Design no.298-L) 
© 17Dec62; KKI71316. 
Mar Lee ice cream, vanilla. Design 
no. 2031. One-half gallon liquid. 
© 6Mar63; KKI72361 . 
Seamless stretch exquisite hosiery. 

(PI -3) © lJul62; KKI72292. 
Stafford's ice milk; vanilla. One 
half gallon liquid. (Design 
no. 2027) © 15Nov62; KK171310. 

RIGER, ROBERT. 

Will he be a magician vjith the ball 
like Bob Cousy? See EQUITABLE LIFE 
ASSURANCE SOCIETY OP THE UNITED 
STATES . 

Will he roll strike after strike like 
Buzz Fazio? See EQUITABLE LIFE 
ASSUTiANCE SOCIETY OP THE UNITED 
STATES . 

Will she be a winner like Patty Berg? 
See EQUITABLE LIFE ASSURANCE 
SOCIETY OF THE UNITED STATES. 

Will she be as great a player as 
Althea Gibson? See EQUITABLE 
LIFE ASSURANCE SOCIETY OF THE 
UNITED STATES. 

RIO RANCHO ESTATES, INC. © 

Amazing land bargain at sunny 

Albuquerque, New Mexico. (in Ex- 
tension magazine, Nov. I962, p 43) 
© lNov62; KKI74265. 

Amazing land bargain at sunny 

Albuquerque, New Mexico. (In Field 
& stream, Feb. I963, p.115) 
© lFeb63; KKI742I5. 

Amazing land bargain say thousands. 
(In Dallas times-herald, Feb. 3, 
1963, P.8-E) © 3Peb63; KK174254 . 

Available after 400 years, valuable 
acreage on old Spanish land grant. 
(In Chicago sun times, Aug. 12, 
1962, p. 3) © 12Aug62; KKI74257. 
Available after 400 years, valuable 
acreage on old Spanish land grant. 
(In San Antonio light, Nov. 25, 
1962, p. 28a) © 25Nov62; KK174261. 

Come see Rio Rancho Estates, Albuquer- 
que's amazing land bargain. (in 
Albuquerque Journal, Mar. 3, I963, 
p.A-l4) © 3Mar63; KK174258. 

For investment or retirement, amazing 
$1 down land bargain at sunny 
Albuquerque, New Mexico. (In New 
York times, Sept. I6, I962, p.l2-E) 
© l6Sep62; KK174255. 

Here's the most sensational Southwest 
land offer. (In The American rifle- 
man, Oct. 1962, p. 92) © 10ct62; 
KKI74269. 

Here's why 2,400 families who saw 
this sunshine paradise bought home- 
sites and thousands more are buying 
by mail with confidence. (In The 
Sunday enterprise, Beaumont, Tex., 
Feb. 24, 1963, P.6-A) © 24Feb63; 
KKI74252. 

How small investors may make over 
100^ land profits every year. (In 
Diners' club magazine, Oct. 1962, 
p. 8) © 10ct62; KKI74253. 

How to make big money in today's 

Southwest land boom. (In Vne Haj^t- 
ford courant, Sept. 23, 1962, p. 120) 
© 23Sep62; KK174251 . 
Live, retire, in the land of year- 
round springtime. (in Ambler ga- 
zette. Mar. 7, 1963, p. 14) 
© 7Mar63 (in notice: I962) ; 
KKI74266. 

Live, retire in the land of year-round 
springtime. (In Sun-times, Chicago, 
Jan. 27, 1963, p.ll) ® 27Jan65 (in 
notice: 1962); KK174267. 

Never again need you swelter in the 
summer. (In The Indianapolis times, 
Aug. 26, 1962, p. 34) ® 26Aug62; 
Kja74264. 



i 



1963 



CURRENT REGISTRATIONS 



53 



No more raw, bitter winters for you. 
(In Sunday gazette mall, Charleston, 
W. Va., Jan. 27, 1965, p.9C) 
© 27Jan63 (in notice: I962); 
KKI74262. 

Planning your future dream home In 
beautiful Rio Rancho Estates at 
Albuquerque, New Mexico. 20 model 
home plans. © lNov62 (in notice: 
1963); KK17'*250. 

Population explosion at sunny 
Albuquerque, New Mexico creates 
amazing land profit opportunity 
for small Investor. (In Playboy, 
Nov. 1962, p. 164) © lNov62; 
KK174246. 
Ride, hunt, fish, swim, golf, boat, 
ski, relax, retire, live better, 
live longer In the wonderful sunny 
Southwest. (In Dallas times herald, 
Dec. 9, 1962, P.I6-F) © 9Deo62; 
Kia74256. 
Some day that land down there may 
make us rich. (In The Houston 
chronicle, Sept. 9, 1962, p. 14) 
© 9Sep62; KKI74265. 
Special report on utilities and other 
features at Rio Rancho Estates. 
© lNov62 (in notice :1963); KK174247 . 
This $1 option certificate controls 
rights to land valued at up to 
$2795. (In The Houston chronicle, 
Feb. 10, 1965, p. 8) © 10Feb63; 
KKI7426O. 
Your own western-size ranch estate 
for sunshine, year-round living. 
(In Empire state mason, Sept. I962, 
p. 21) © lSep62; KK174268. 
Your own western-size ranch estate 
for sunshiny, year-round living. 
Amazing land bargain at sunny 
Albuquerque, New Mexico. © lNov62; 
KK17'*2'+9. 
Your own western-size ranch estate 
for sunshiny, year- 'round living. 
Amazing land bargain at sunny 
Albuquerque, New Mexico. © lNov62 
(in notice: I963); KK174248. 
Your own western-size ranch estate in 
the land of year-round springtime . 
(In Independent press-telegram. 
Long Beach, Calif., Mar. 17, I963 ) 
© 17Mar63; KK174259. 

RIVER BRAND RICE MILLS, INC. ® 

New, new, new, now there's an instant 
rice that's llpht & tender, never 
sticky & ready in just 5 minutes . 
(In The Toledo times, Jan. 24, 1963, 
p. 4) Appl . author: Foote, Cone & 
Belding. © 24Jan63; KKI726O6. 

ROCK OF AGES CORP. 

I will carve your dearest memories in 
stone and sign my work with this 
proud Sealmark. Illus. : Signed: 
Norman Rockwell. (In The Saturday 
evening post. Mar. 23, 1963, p. 8-9) 
© Rock of Ages a.a.d.o. Rock of 
Ages Corp.; 20Mar63; KK172724. 

ROCKET PICTURES, INC. © 

Guided film missiles. Rocket Pictures, 
Inc. AuVi Cation. (In Business 
screen, p. 47) © 15Mar63; KK173229 . 

ROCKWELLj NORMAN. 

I will carve your dearest memories 
in stone. See ROCK OP AGES CORP. 

ROCKY MOUNTAIN DENTAL PRODUCTS CO. © 
Band technique Instrumentsj first of 
a series of RM instruments. Gene 
Kramer, art. (In American Journal 
of orthodontics, Feb. 1963, P- op- 
posite back cover) © 15Feb63; 
KKI72564 . 
Why orthodontics? Public understand- 
ing and respect for dentistry is 
most important today. Gene Kramer, 
art. (in American Journal of 
orthodontics, Feb. I963, p.3 of 
cover) © 15Feb63; KKI72566. 



ROCKY MOUNTAIN METAL PRODUCTS CO. © 

Check list of equipment. Gene Kramer, 
art director. (In American Journal 
of orthodontics, Oct. I962, p.3 of 
cover) © 150ct62; KKI72565. 

RODALE, J. I. © 

L'ete de la St. Martin, by Henri 
Mellhac & Ludovlc Halevy. 
(Rodale French theatre) 
© l8Feb63; KK173724. 
La eirammalre, by Eugene Lablche & 
Alphonse Jolly. (Rodale French 
theatre) ^ l8Feb63; KK173672. 

RODGERS, CHARLES. 

Plney-woods squirrel hunter and clerk 

with the brand new gun. See 

PRINCETON PRINT. CO. 
They are a curious and most native 

stock. See PRINCETON PRINT. CO. 
They were the glory of the race of 

rangers. See PRINCETON PRINT. CO. 

Twenty years after Matthew Brady was 
recording his last official Civil 
War spectacular in the new medium 
of photography. See PRINCETON 
PRINT. CO. 

ROEGELEIN PROVISION CO. © 

Next to scrambled eggs, there's 
nothing like Roegelein Signature 
Quality smokets. (In San Antonio 
news. May 14, 1963, p. 3-D) Appl. 
author: Clay Stephenson Associates, 
Inc. © l4May63j KK174222. 

RONSON CORP. © 

How many of these can you get out of 
a lighter without refueling? (In 
Esquire, Deo. I962, p. 2-3 of cover) 
Appl. author: Doyle Dane Bernbach, 
Inc. © 15Nov62; KK174236. 
Ronson introduces a butane lighter 
as slim as the cigarette it lights. 
Varaflame Adonis. (In Playboy, 
June 1963, p. 31) Appl. author: 
Doyle Dane Bernbach, Inc. 
© 28May63; KK173694. 
Ronson introduces, remarkable new can- 
dles. They never burn down. Vera- 
f lame gas candles . ( In Bride & 
home, summer issue, p. 81) Appl. 
author: Doyle Dane Bernbach, Inc. 
© 13Apr63; T<K173556. 
Turn the flame up or down to light 
anything that smokes . Veraf lame 
gas lighters. (In Playboy, 
May 1963, p. 29) Appl. author: 
Doyle Dane Bernbach, Inc. 
© 29AprG5; KK1735'^9. 

RONZONI MACARONI CO., INC. © 
20JK protein enriched macaroni 
elbows. No. 35. Net wt. 8 oz. 
© l4Dec62; KK172011. 
20^ protein enriched spaghetti. 
No. 8. Net wt. 8 oz. © l4Dec62; 
KKI72012. 

ROSAUER'S SUPERMARKETS, INC. © 

Play lucky bite. (In The Spokesman 
review, Spokane, Feb. 14, 1963, 
p. 32) © l4Feb63; KK173'+08. 

ROSKAM CO. GLORYBLOOM GARDEN PRODUCTS. 
See GLORYBLOOM GARDEN PRODUCTS. 

ROSS, ALEX. 

The Scotch they prefer in Scotland. 
See DREYFUS, ASHBY & CO. 

ROSS LABORATORIES. © 

Pediatric procedure; intermittent 

infant gavage feeding; oral catheter 
insertion procedure. Appl. author: 
Ann E. Forts. © 22Jan63; KK172239 . 

ROSS MANUFACTURING CO. © 

Safe-hi, safety nets designed for 
missile sites and all construction 
and maintenance work. © 15Sep62; 
KK17l't56. 



Save this card and remove a tire 
when you need a washer for your 
hose. NM: revision of picture. 
© Ross Manufacturing Co.; 12Jun63; 
KK17'*2l8. 

ROTHMAN (HARRY) INC. 

Almost as fast as a man in space. 
(In New York times. May 27, 1953, 
p. 26) © Harry Rothman, Inc. (in 
notice: Harry Rothman); 27May63; 
KKI73686. 

Big game for the man who knows quality. 
(In New York times, June 4, I963, 
p. 24) © Harry Rothman, Inc. (in 
notice: Harry Rothman); 4Jun63; 
KKI73782. 

The carriage trade still comes here. 
They have an enormous selection of 
the very newest fashions. (in New 
York times, Apr. 23, I963, p.l8) 
© 23Apr63; KKI73055. 

A funny thing happened on the way from 
the forum. Hand-tailored luxury 
Italian silk suits. (in The New 
York times, June 18, 1963, p. 14) 
© Harry Rothman, Inc. (in notice: 
Harry Rothman); l8jun63; KKl 74151. 

Important notice to quality-minded 
men. Dacron and worsted suits. 
(In The New York times, June 11, 
1963, p.l't) © Harry Rothman, Inc. 
(in notice: Harry Rothman); llJun63; 
KKI73916. 

Rare album on exhibit at Rothman 's. 
Hand-tailored luxury Italian silk 
suits. (In The New York times, 
May 21, 1963, p.l't) © Harry Roth- 
man, Inc. (in notice: Harry Roth- 
man); 21May63; KK173720. 
You'll see all the stars in Rothman 's 
famous planetarium. (In New York 
times. May 7, 1963, P.28) © Harry 
Rothman, Inc. (in notice: Harry 
Rothman); 7May63; KK173567. 

ROY (ROSS) INC. © 

Things to do in case of a traffic 
accident. Folder. © 8Mar63; 
KK172084. 

ROYAL CROWN COLA CO. © 

You go fresher with RC, goingest 
cola of the leading three. 
[Endorsed by Jerry Lewis] (In 
Family circle, July 1963, p. 73) 
Appl. author: D'Arcy Advertising 
Co. © l8Jun63; KKI74305. 

You go fresher with RC, goingest cola 
of the leading three. fin Family 
circle, Apr. I963, P-15) Appl. 
author: D'Arcy Advertising Co. 
© 20Mar63; KKI72872. 

You go fresher with RC, goingest 
cola of the leading three. (in 
Look, Feb. 26, I963, p.63) Appl. 
author: D'Arcy Advertising Co. 
© 26Feb63; KK172417. 

You go fresher with RC, goingest cola 
of the leading three. (In Woman's 
day, June I963, p.8l) Appl. author: 
D'Arcy Advertising Co. © 21May63; 
KKI73456. 

ROYAL MCBEE CORP. © 

For sale or lease . You can buy Royal 
Electric typewriters outright, of 
course. (In Banking, Oct. I96I, 
p. 139) © 24Sep6l; KK173848. 

RUBBERMAID, INC. © 

Coronado litter basket; obey litter- 
bug laws. No. 12-2989. © 15Mar63; 
KKI72363. 
Coronado litter box; handy for litter, 
tissue, maps ... cigarettes. 
No. 12-2884. © 15Mar63; KK172364. 

Dinnerware rack organizes complete 
service for ten. N0.62II. 
© 2Jan63; KKI7II63. 



54 



COMMERCIAL PRINTS AND LABELS 



Jan.-June 



RUBBERMAID, INC. -Con. 

Dust pan, can't scratch floor or 
furniture. Item no. 2003. Catalog 
page. © lApr63; KK173933. 

PP display program for housewares 
retailers. 6' x k' fixture, 
no. 0806. Catalog page. © 20May63; 
KK173932. 

Jar scraper, for narrow bottles & 
Jars. No. 1903. © 23Jan63; 
KKl?ll6l. 

Krystallner front floor kar-rug. 
No. 1711. © 23Apr63; KKI74031. 

Krystallner rear floor Icar-rug. 
No. 1712. © 23Apr63j KKI7405O. 

Rubbermaid slide-out lid rack, organ- 
izes, stores and protects big 'n 
little lids. No. 2313. © 17May63; 
KKI73534. 

Spatula, a must for every kitchen. 
No. 1904. © 23Jan63; KKI71162. 

RUBINSTEIN (HELENA) INC. © 

Acclaimed in France, now made In this 
country; Helena Rubinstein's amaz- 
ing Herbessence Skin Life Cream. 
(In Harper's bazaar, Mar. I963, 
p. 70-73) © 28Feb63; KKI726O5. 

Everything's coming up tulips; 
new, Helena Rubinstein's Tulip 
Fashion Stick. (In Vogue, Apr. 1, 
1963, p. 48) © lApr63; KKI72532. 

It's fabulous, all the teen stars 
used Helena Rubinstein's make-up 
In the movie Bye bye Birdie. 
Free to 50 winners, a Princess 
phone in your own room. Clear an't 
Lovely. (In Ingenue, May 1963. 
p. 13 & 15) © 21May63; KK173709. 

It's fabulous, we all used Helena 
Rubinstein's make-up In the movie 
Bye bye Birdie. Free to 50 winners, 
a Princess phone in your own room. 
Clear and Lovely. [Endorsed by Ann- 
Margret] (In Seventeen, May 1963, 
p. 101 & 103) © 30Apr63j KKI73708. 

New, deep moisture treatment duet, 
Helena Rubinstein's Skin Dew beauty 
offer; 9.00 value now 5.00. 
(In Ladles' home Journal, Nov. 
i960, p. 93) © 270ct60; KKI72004. 

New, the first mascara and lash build- 
er in one. Long-Lash. (In Beauty 
fashion, May 1963, p. 59) © 10May63; 
KKI73936. 
Now 5»157 women report on Helena 
Rubinstein's Ultra Feminine, the 
face cream that starts you looking 
younger today. (In The New York 
times, Nov. 4, I962, p.l03) 
© 4Nov62; KKI7IOO9. 
Start today to end dry skin with 
Helena Rubinstein's Skin Dew. (In 
The New Yorker, Feb. 9, 1963, p.9l) 
© 9Peb63; KKI71715. 
Vfhy is Vis a Vis the most talked about 
perfume in 20 years? (In Glamour, 
Feb. 1963, p. 52) © 17Jan63; 
KK172604. 

RUDD-MELIKIAN, INC. © 

Add to summer profits with R-M Ice-A- 
Cup. (In Vend, Feb. 15, 1963, 
p. 72-73) Appl. author; Harris D. 
McKinney, Inc. © 15Feb63; 
KKI72701. 

Full-Line universal food vendor, a 
completely new, practical concept 
In automated food service. (In 
Vend, Jan. 15, 1963, p. 15-30) 
Appl. author: Harris D. McKinney, 
Inc. © 15Jan63; KK170954 . 

Machine flexibility and beverage 
product quality. Brew-A-Cup 75'*. 
(In Vend, Mar. 15, 1963, p.l42-l43) 
Appl. author: Harris D. McKinney, 
Inc. © 15Mar63; KKI727OO. 



New, simplified brewing system adds 
to the growing list of Brew-A-Cup 
profit advantages. (In American 
automatic merchandiser. May 1963, 
p. 50-51) Appl. author: Harris D. 
McKinney, Inc. © 15May63; KK174034, 
Quality is the word for R-M food and 
beverage products, quality specifi- 
cally for vending machine consump- 
tion. (In Vend, Jan. 1, 1963, 
p. 11-16) Appl. author: Harris D. 
McKinney, Inc. © lJan63; KK170955. 

RUDOR CORP. WESTERN PLASTIC PRODUCTS. 
See WESTERN PLASTIC PRODUCTS. 



RUFFCORN, HAROLD F. 
MESSAGE. 



See PUBLIC SERVICE 



SB&P CO., INC. See SENTINEL BAG & 
PAPER CO., INC. 

S.B., INC. See SUNLITE BAKERY, INC. 

S. L, CO. See SCIENTIFIC LUBRICANTS 
CO. 

SAALFIELD PUB. CO. © 

All in one box; 20 activity books. 

No. 6071. © 10May63; KK173643. 
Sewing card carnival; 18 tickets to 
fun. No. 6079. © 6May63; KK173644. 
Stencil toy box; stand-up punchout 
figures & shapes. N0.608I. 
© 6May63; KK173645. 
Strike, an exciting bowling game. 
No. 7 560. © 6May63; KK173641. 

SAFE-T PACIFIC BAKING CO. 

Scoopy's Safe-T cones. 12 ice cream 
cones. © Safe-T Pacific Baking Co., 
a subsidiary of Illinois Baking 
Corp.; 12Jun57 (in notice: 1955); 
KKI71505. 
Scoopy's Safe-T crazy cones; giant 
crazy pack. (24 crazy cones) 
24 ice cream cones. © llJun57 
(in notice: 1955); KKI7II39. 
Scoopy's Safe-T cups; giant economy 
pack. 24 ice cream cups. 
© Safe-T Pacific Baking Co., a sub- 
sidiary of Illinois Baking Corp.; 
31Jan56 (in notice: 1955); 
KKI7I140. 

Scoopy's Safe-T cups self dispensing 
box. 12 ice cream cups. 
© 13Apr62; KK171245. 

Scoopy's Safe-T midget cups. 

24 midget Ice cream cups. 

© 3JUI58 (in notice: 1955); 

KKI71250. 
Scoopy's Safe-T rainbow cups; 

assorted colors and flavors. 

12 ice cream cups. © 27Feb57 

(in notice: 1955); KK171246. 

SAFE-T PACIFIC CO. © 

New tuff tip Scoopy reinforced flexible 
straws for hot or cold drinks* 4o 
Jumbo straws. © 2Jan62; KK171453. 
Scoopy's flexible straws. 40 straws, 
for cold or hot drinks. © l4Feb6l 
(in notice: 1959); KK171248. 
Scoopy's Safe-T cones; economy pack, 
24 ice cream cones. © 27Jan57 (in 
notice: I955 ) ; KK171141. 
Scoopy's Safe-T cups. 12 ice cream 
cups. © 24Ju157 (In notice: 
1955); KKI71252. 

Scoopy's Safe-T 8 pak cone cups. 

© 15Mar6l (in notice: 1955); 

KKI71249. 
Scoopy's Safe-T old fashioned sugar 

cones. 12 rolled cones. 

© 22Sep58 (in notice: 1955); 

KKI7125I. 



Scoopy's Safe-T rainbow cones; 
assorted colors and flavors. 
12 ice cream cones. © lApr57 
(in notice: 1955); KK171247. 

ST. REGIS PAPER CO. © 

Cartonology, new power in the market 
place. (In Package engineering, 
Jan. 1963, p. 36-37) Appl. author: 
Cunningham & Walsh, Inc. © 4jan63; 
KKI71327. 
This Christmas, invites you to be a 
guest at your own party. © 19Mar63; 
KKI736OI. 
This fall, invites you to be a guest 
at your own party. © 19Mar63j 
KKI73602. 
This summer, invites you to be a 
guest at your own patio party. 
© 19Mar63; KKI73604. 
While machines produce cartons, it 
takes Cartonology to produce ideas 
and sales by devising the carton 
that protects your product most 
effectively. (In Package engineering 
May 1963, p. 106 & 107) Appl. 
author: Cunningham & Walsh, Inc. 
© lMay63; KKI73505. 
You're invited to be a guest at your 
own party. © 19Mar63; KKI73603. 

ST. REGIS PAPER CO. GULF CARTON DI- 
VISION. © 
Dixie Girl neapolltan ice milk. 

One half gallon liquid. (Design 

no.317-G) Appl. author: Warren G. 

Tyk. © 25Jan63; KKI71309. 
Happy Valley premium ice cream; 

vanilla. Contents one half gallon 

liquid. (Design no.3l6-G) Appl. 

author; Thomas L. Lang, Jr. 

© 27Sep62; KKI71306. 

Miss Liberty ice cream; vanilla. 
One half gallon liquid. (Design 
no.3l4) Appl. author: Warren G. 
Tyk. © 13Jun62; KKI71308. 

Ward's frozen delight ice milk; 

vanilla. Contents one half gallon 
liquid. (Design no. 315) Appl. au- 
thor: Thomas L. Lang, Jr. 
© 3Aug62; KKI71307. 

SAKRETE, INC. 

Sakrete mixes, the do-it-yourselfer's 
best friends. See CAMPBELL 
PRODUCTS . 

SALLACH, H. J. 

Intermediary metabolism. Gllson 

Medical Electronics. NM: revisions. 
©H.J. Sallach & R. W. McGllvery; 
15Apr63; KK173343. 

SANITARY SOAP CO., INC. © 

Headquarters for hand cleaners. 
© lFeb63; KK172353. 

SARATOGA THOROUGHBRED RACING CENTENNIAL, 
INC. © 

Saratoga Racing Centennial I863-I963. 
© 12Deo62; KK170575. 

SARONG, INC. © 

Acrlss-cross the country. Sarong 
puts the towel test on TV. (In 
Women's wear daily, Oct. 11, 1962, 
p. 18-19) Appl. author: Young & 
Rubicam, Inc. © 110ct62; KK172463. 
At last, a bra designed to fit the 
active woman; Sarong criss-cross bra. 
© llJan63; KK172390. 
At last, a bra designed to fit the 
active woman; Sarong criss-cross 
bra, © llJan63; KKI72396. 
At last, a bra designed to fit the 
active woman; Sarong criss-cross 
bra. HC-BRA. © llJan63; KK172401 . 
Created for fashion's youthful trim 
lines, new Sarong criss-cross long 
leg panty girdle. © llJan63; 
KKI72394. 



1963 



CURRENT REGISTRATIONS 



55 



Created for fashion's youthful trim 
lines. Sarong criss-cross long-leg 
panty girdles. STR-LLG. 
© llJan63; KKI72389. 
Crlss-croBS bra; longer life, Stretch- 
Ever spandex elastic, machine wash- 
able. © 7Dec62; KKI70799. 
Criss-cross bra for the active woman. 

© l8Mar63; KK17'*067. 
Criss-cross design; let's you move, 
keeps you smooth In this all new 
lightweight Spandex, Jr., girdle 
and panty girdle. © 5Apr63; 
KK17'*063. 
Criss-cross, full length, long-line 

bra. © 7Dec62; KKI70798. 
Criss-cross, 3/'* length, long-line 
midriff bra. © 7Dec62; 
KKI70796. 
First time ever sale, P. N. Practical 
Front, by Sarong, elastic top 
corsets. © llJan63; KK172392. 
For a smooth, unbroken line of fashion. 
Sarong's new criss-cross, long-line 
bra with fashion waistband. 
© 2Nov62; KKI70795. 
Have you tried the Sarong towel 
test? No. 428. © llJan63; 
KKI72397. 
Have you tried the towel test? 
Sarong criss-cross girdles and 
panty girdles. © llJan63; KK172400. 
Introducing the new, cool, light 
Sarong, Jr., spandex criss-cross 
girdle ana panty girdle. Style 
no.S^t. © 5Apr63; KK174065. 
Introducing the Sarong criss-cross 
zipper girdle in Stretch-Ever 
spandex elastic. Style no.4o4. 
© 5Apr63; KK17'^064. 
It's magic. Sarong's criss-cross; 
let's you move, keeps you smooth. 
© 2Nov62; KKI70792. 
Look^ calories lighter in your P. N.; 
P. N. Practical Front modem elastic 
top corsets. © llJan63; KK172393. 
Never before, a light, cool cbtton 
bra with the comfort and freedom 
of an all elastic bra; introducing 
the new Sarong crlss-crpss cotton 
bra. Style 403. ® 5Apr63; 
KK174066. 
Never before, a light cool cotton 
bra with the comfort and freedom 
of an all-elastic bra; new Sarong 
criss-cross cotton bra. © 5Apr63; 
KKI74062. 
New Sarong criss-cross, pull-on 
girdle; longer life, Stretch-Ever 
spandex elastic, machine washable. 
© 7Dec62; KKI7O8O3. 
New Sarong criss-cross pull on long 
leg panty girdle. © 28Peb63; 
KKI72399. 
New Sarong criss-cross, pull-on, 

panty girdle. © 7Dec62; KKI708OI. 
New Sarong criss-cross waistline, 

pull-on girdle; longer life, Stretch- 
Ever spandex elastic, machine wash- 
able. © 7Dec62; KKI7O802. 
New Sarong crisB-cross waistline, 
pull-on, long leg panty girdle. 
© 7Dec62; KK170797. 
New Sarong crlsB-cross waistline, 
pull-on, panty girdle. © 7Dec62; 
KKI708OO. 
New Sarong criss-cross zipper girdle. 

© 28Feb63; KKI72398. 
New Sarong criss-cross zipper girdle. 

(STR-404) © 5Apr63; KKI74069. 
Now, for the first time, summer mesh 
in pink and white; P. N. Practical 
Front. © llJan63; KKI72391. 
Only Sarong has a crlSB-cross spandex 
bra for all your fashion needs. 
No. 400. © 2Nov62; KKI7O794 . 
Prove to yourself how this panty 
girdle controls and shapes with 
so much more freedom and comfort; 
only Sarong waistline pull-on long 



leg panty girdle gives you exclusive 
criss-cross action. © llJan63; 
KKI72395. 

TV price reduction sale; Sarong criss- 
cross, Stretch-Ever spandex, pull-on 
girdles and pauity girdles. No. 121 
girdle. © 2Nov62; KK170793. 

Why does Sarong call it a butterfly 
collar? It's new. It's unique. 
It ' 3 a girdle collar. (In Women's 
wear daily, Nov. 15, 1962, p. 27) 
Appl. author: Young & Rublcam, Inc. 
© 15Nov62; KK172462. 

Women will come to you criss-cross 
eyed. (In Women's wear daily, 
Oct. 4, 1962, p. 14-15) Appl. au- 
thor: Young & Rubicam, Inc. 
© 40ct62; KK172461. 

SAVINGS & LOAN FOUNDATION, INC. © 
Not a penny lost . Insured Savings 
and Loan Associations. (In Reader's 
digest, Jan. 2, I963) Appl. author: 
McCamn-Erickson, Inc. © 21Dec62 
(In notice: 1963); KK174105. 

2 out of 5 U. S. homes are owned debt- 
free . Insured Savings and Loan 
Associations. (In Newsweek, May 20, 
1963, p. 14) Appl. author: McCann- 
Erickson, Inc. © l4May63; KK174106. 

Yes, there Is a foolproof Investment. 
Insured Savings and Loan Associ- 
ations. (In Newsweek, Mar. 11, 
1963, P.7d) Appl. author: McCann- 
Erickson, Inc. © 5Mar63; KK174096. 

SAWYER ' S^ INC . © 

Authentic stereo photographs of the 
War Between the States from the 
files of the Library of Congress. 
View-Master 21 stereo pictures in 
black & white. © 100ct6l; KK172584. 

SCARVES BY VERA, INC. 

The Charleston garden, Vera's pears 
are the pick of the season. © Vera 
a.a.d.o. Scarves by Vera, Inc.; 
lAug62; KK17'*025. 

SCHENLEY DISTILLERS CO. © 

Challenge by the champion, bowl 8 
strikes, win a 1/2 gallon of the 
bourbon with the winning ways; 
Champion Bourbon full 8 years old. 
(In Bowling press, Dec. 7, I962, 
p. 8) Appl. author: Norman, Cralg 
& Kummel, Inc. © 7Dec62; KKI7155I. 
Challenge by the champion; no bourbon 
can match. Champion bourbon. (In 
Tacoma news tribune, Dec. 3, 1962, 
p.A-8) Appl. author: Norman, Craig 
& Kummel, Inc. © 3Dec62; KKI72858. 
Challenge by the champion, no bourbon 
can match 8 year old Schenley Cham- 
pion Bourbon. (in TV guide, Nov. 17, 
1962, p.A-21) Appl. author: Norman, 
Cralg & Kummel, Inc. © 17Nov62: 
KKI7155O. 
Challenge by the champion; no whiskys 
can match. Champion bourbon. (In 
Atlanta constitution, Nov. 2, 1962, 
p. 16) Appl. author: Norman, Craig 
& Kummel, Inc. © 2Nov62; KKI7286I. 
Dally reminder, dinner for the boss, 
order his whiskey; Schenley. 
(In TV guide, Feb. 9, 1963, p.A-17) 
Appl. author: Norman, Craig & 
Kummel, Inc. © 9Feb63; KK171541. 
During National Tavern Month we're 
making sure your customers ask for 
these old friends. (In Observer, 
Apr. 29, 1963, p. 11) Appl. author: 
Norman, Cralg & Kummel, Inc. 
© 29Apr63; KK173566. 
Enjoy the sunny morning flavor of 
Schenley Reserve. (In New Jersey 
labor herald, Feb. 1, 1963, p. 5) 
Appl. author: Norman, Cralg & 
Kummel, Inc. © lFeb63; KK172597 . 
Famous products from Schenley, the 
house of aged whiskies. (in Club 
review, Nov. 1962, p. 13) Appl. 
author: Norman, Craig & Kummel, 
Inc. © lNov62; KKI71552. 



First with Ideas to ring up sales. 
Schenley Reserve. (in Beverage 
media, Nov. I962, p. 66-68) Appl. 
author: Norman, Cralg & Kummel, Inc. 
© lNov62; KKI7IO34. 

Have you made the discovery? Schenley 
Satin. (In The Detroit news, 
Oct. 22, 1962, P.I3A) Appl. author: 
Norman Cralg & Kummel. © 220ct62; 
KKI70806. 

Her age is a secret, ours Isn't. 
Imported O.F.C. Canadian whiskey, 
(in The Washington post, Apr. 5, 
1963. P.A14) Appl. author: Norman, 
Craig 4 Kummel, Inc. © 5Apr63; 
KK173287. 

If they're out of imported 0. F. C. , 
I'm going on the wagon. (In 
The New Yorker, Sept. 29, 1962, 
p. 4 of cover) Appl. author: 
Norman, Craig & Kummel, Inc. 
© 29Sef)62; KKI71386. 

If you could buy the oldest finest 
Canadian whisky at the price of 
brands 2 to 6 years younger^ wouldn 't 
you? Imported O.F.C. Schenley. 
(In The Boston globe, Apr. 5, I963, 
p. 19) Appl. author: Norman, Cralg 
& Kiimmel, Inc. © 5Apr63; KKI73495. 

Imported 0. P. C.j oldest, finest 
Canadian whisky, 8 or 12 years old. 
(in Omaha world herald, Nov. 2, 
1962, p.3t) Appl. author: Norman, 
Craig & Kummel, Inc. © 2Nov62j 
KKI71366. 

Imported 0. F. C, 8 & 12 years old; 
the season's outstanding whisky 
gift. (In Michigan beverage news, 
Dec. 3, 1962, p. 8) Appl. author: 
Norman, Craig & Kummel, Inc. 
© 3Dec62; KK171384. 

Imported O.F.C. 8 or 12 years old 
from Valleyfleld, Quebec to the 
U. S. A. (In Philadelphia bulletin, 
Feb. 7, 1963, p. 24) Appl. author: 
Norman, Cralg & Kummel, Inc. 
© 7Feb63; KK171915. 
Imported 0. F. C. 8 or 12 years old 
is packaged and priced to move 
fast right off your shelves. (In 
Liquor store, Nov. 1962, p. 6-7) 
Appl. author: Norman, Cralg & 
Kummel, Inc. © lNov62; KKI71033. 

Let's put it right on the barrel 
head . Age makes Schenley whiskies 
taste better. (In Dave Morgan's 
trading post, Sept. I962, p.l) 
Appl. author: Norman, Craig & 
Kummel, Inc. © lSep62; KKI7IO35. 

Make It a profitable holiday, serve 
Schenley Reserve with all the trim- 
mings. (In Michigan beverage news, 
Nov. 5, 1962, p. 25) Appl. author: 
Norman, Cralg & Kummel, Inc. 
© 5Nov62; KKI71549. 

Many contenders, but still only two 
champions. No whisky can match 
Champion bourbon In age, quality 
and smoothness. (in San Antonio 
Texas light, Apr. 27, 1963, p. 11) 
Appl. author: Norman, Craig & 
Kummel, Inc. © 27Apr63; KK173564. 

Most tasteful gift of the year. 
Schenley Reserve. (In Albany 
knlckerbocker news, Nov. 20, 1962, 
P.16B) Appl. author: Norman, Craig 
& Kummal, Inc. © 20Nov62; KKI7III6. 

New profit twist, Schenley Satin. 
(In Michigan beverage news, 
Oct. 15, 1962, p. 13) Appl. author: 
Norman, Craig & Kummel, Inc. 
© 150ct62; KKI71369. 

Now an extra shot of profit in every 
bottle. Champion Bourbon Kentucky 
straight bourbon whiskey, now full 
10 years old. (In Ohio tavern news, 
Nov. 27, 1962, p. 3) Appl. author: 
Norman, Cralg & Kummel, Inc. 
© 27Nov62; KKI71673. 



56 



COMMERCIAL PRINTS AND LABELS 



Jan.-June 



SCHENLEY DISTILLERS CO. -Con. 

Now an extra shot of profit In every 
bottle, Champion Bourbon Kentucky- 
straight bourbon whiskey, now full 
10 years old. (in the Observer, 
Nov. 19, 1962, p. 9) Appl. author: 
Norman, Craig & Kummel, Inc. 
© 19Nov62; KKI71674. 

Now you make a big $3.31 a fifth, 
$2.07 a pint; up goes your profit 
on Imported 0. P. C. 12 years old. 
(In Beverage retailer weekly, 
Nov. 5, 1962, p. 14-15) Appl. au- 
thor: Norman, Craig 8e Kummel, Inc. 
© 5Nov62j KKI71387. 

O.F.C. The season's outstanding 
Imported whiskey gift. (In Tacoma 
news tribune, Nov. 29, I962, p.D-12) 
Appl. author: Norman, Craig & 
Kummel, Inc. © 29Nov62; KK171548. 

Schenley Reserve, most profitable 
gift of the year. Hallmark 
decanter. (In Michigan drug Jour- 
nal, Nov. 1962, p. 28) Appl. author: 
Norman, Craig & Kummel, Inc. 
© lNov62; KKI7III8. 

Schenley Reserve, the life of your 
party. (in The Morning telegraph. 
May 11, 1963, p. 12) Appl. author: 
Norman, Craig & Kummel, Inc. 
© llMay63; KKI73565. 

Schenleygram; Schenley Reserve, the 
life of your party. (in Michigan 
beverage news, Apr. 1, I962, p. 23) 
Appl. author: Norman, Craig & 
Kummel, Inc. © lApr63; KK172857. 

Taste the sunny morning flavor of 
Schenley Reserve. (In Dally racing 
form, Oct. 27, 1962, p. 21) Appl. 
author: Nojrman, Craig & Kummel, Inc. 
© 270ct62j KKI7I385. 

This space is worth $ to you. O.F.C. 
adds still another exclusive to its 
already long list of product advan- 
tages, the Impulse Sales Case. 
Appl. author: C. P. Englebardt. 
© 27Feb6l; KKI72598. 

This year, give imported 0. F. C, 
8 & 12 years old. (In The Hartford 
courant, Nov. 23, 1962, p. 29) 
Appl. author: Norman, Craig & 
Kummel, Inc. © 23Nov62; KKI73OO3. 

Tonight taste the sunny morning flavor 
of Schenley Reserve. (In World 
Series program, Oct. I962, p.l6) 
Appl. author; Norman, Craig & 
Kummel, Inc. © 10ct62; KK171153. 

We took your customer's wish. 

Schenley Reserve. (In Connecticut 
beverage Journal blue book, Feb. 
1963, p. 11) Appl. author: Norman, 
Craig & Kummel, Inc. © lFeb63; 
KKI7I762. 

When a label counts, it's Imported 
0. F. C. (In The New Yorker, 
Oct. 27, 1962, p. 4 of cover) 
Appl. author: Norman, Craig & 
Kummel, Inc. © 270ct62; KK171114. 

Whoo? Yes who but Schenley Satin at a 
full 86 proof with no Increase in 
price. (in Bangor dally news, 
Feb. 15, 1963, p. 3) Appl. author: 
Norman, Craig & Kummel, Inc. 
© 15Feb63; KKI71918. 
Why are retailers everywhere making 
more profits with the imported 
Canadian aged longer to taste 
better? (0. F. C. making more 
profits) (In Llauor store, 
Sept. 1962, p. 24) Appl. author: 
Norman, Craig & Kummel, Inc. 
© lSep62; KKI7IO36. 

Yes, give Sir John, but give It only 
to special people. (In Evening 
express, Portland, Me., Nov. 19, 
1962, p. 22) Appl. author: Norman, 
Craig & Kummel, Inc. © 19Nov62; 
KK171367. 



SCHENLEY IMPORTS CO. © 

C'est si bon, o'est Dubonnet. [En- 
dorsed by] Robert Clay. (in Show, 
Mar. 1963, p. 120) Appl. author: 
Norman, Craig & Kummel, Inc. 
© lMar63; KK175679. 
Dubo, Dubon, Dubonnet, s'il vous 
plait. (In Massachusetts beverage 
Journal, Dec. 1962, p. 53) Appl. 
author: Norman, Craig & Kummel, 
Inc. © lDec62; KKI7IO32. 

Dubonnet continues to pour it on. 
27 sales building TV spots weekly. 
(In Beverage retailer weekly, Jan. 
7, 1963, p. 10) Appl. author: 
Norman, Craig & Kummel, Inc. 
© 7Jan63; KK173278. 

Dubonnet saturates the market. 38 
sales building spots a week, every 
week; feature and display Dubonnet 
red and Dubonnet blonde. (in 
Beverage retailer weekly, Oct. 29, 
1962, P.7-A) Appl. author: Norman, 
Craig & Kummel, Inc. € 290ct62; 
KKI73279. 

Every retailer wants a famous name to 
sell at a price. So here It is. 
Ron Carioca Puerto Rlcan rum. (in 
Beverage retailer weekly, 
Apr. 1, 1963, p. 9) Appl. author: 
Mogul, Williams & Saylor. 
© lApr63; KKI73812. 

A gourmet ' s guide to Cherry Heering 
profits; taste-tempting ad campaign 
in 28 top magazines, builds your 
hl-proflt Cherry Heering sales, 
(in Package store management, 
Jan. 1963, p. 3 of cover) Appl. 
author: Otto Kleppner. © lJan63; 
KKI71542. 

If you're with it, you know. Dubonnet 
Aperitif wine. [Endorsed by] Dick 
Gregory. (in Show, Mar, 1963, 
p. 12) Appl. author: Norman, Craig 
& Kummel, Inc. © lMar63; KK175677. 

Imported Canadian Order of Merit, the 
first and only I5 year old Canadian 
whisky. (In Beverage media, metro 
ed., Nov. 1962, p. 253) Appl. au- 
thor: Otto Kleppner. © lNov62j 
KKI7O804 . 

Imported gift spectacular; Order of 
Merit, the only I5 year old Imported 
whisky. (In The Wall Street Jour- 
nal, eastern ed., Nov. 27, I962, 
p. 18) Appl. author: Otto Kleppner. 
© 27N0V62; KKI70805. 

Imported MacNaughton Canadian whisky 
Introduces the great new 2 full 
quart duo-pack. (In Southern 
beverage Journal, Mar. 1963» 
p. Florida 3) Appl. author: Otto 
Kleppner. © lMar63; KKI72856. 

Imported MacNaughton Canadian whisky 
introduces the great new 2 full 
quart duo-pack. (In The Washington 
post. Mar. 5, I963, p.Ag) Appl. 
author: Otto Kleppner. © 5Mar63: 
KKI72931. 

Imported MacNaughton Canadian whisky, 
the only leading Canadian that gives 
you a holiday decanter. (In The 
Cleveland press, Nov. 13, I962, 
p.ClO) Appl. author: Otto Kleppner. 
© 13Nov62; KKI7III5. 

Now sell a full quart for the price 
of other leading Canadian fifths. 
Imported MacNaughton Canadian 
whiskey. (in Beverage industry 
news, Apr. 15, 1963, p. 6) Appl. 
author: Otto Kleppner. © 15Apr63; 
KKI73563. 

Profit from the wonderful world of 
Schenley imports. White Label 
Dewar'B Scotch whisky. (In Southern 
beverage Journal, Nov. I962, p. 4 of 
cover) Appl. author: Otto Kleppner. 
© lNov62; KKI7II54. 



Profit-minded bartenders pour Cherry 
Heering and make $17.72 on every 
bottle. (In Bar management, 
Dec. 1962, p. 4 of cover) Appl. 
author: Otto Kleppner. © lDec62; 
KKI71540. 

Schenley Imports Drlngs you prestige 
products from the four corners of 
the earth. (In The Control state 
review, Feb. I963, p. 10) Appl. 
author: Otto Kleppner. © lFeb63; 
KKI71916. 

She found Paris In New York; Dubonnet 
apertlf wine. [Endorsed by Monlque 
Van Vooren] (in Show, Dec. I962, 
p. 16) Appl. author: Norman, Craig 
& Kummel, Inc. © lDec62; KK171554, 

These Parisian beauties are making 
Dubonnet profits for you, selling 
Dubonnet red and Dubonnet blonde. 
(In Package store management, 
Sept. 1962, p. 4 of cover) Appl. 
author: Norman, Craig & Kummel, Inc. 
© lSep62; KKI7IO37. 

Two famous stars meet on Broadway 
Dubonnet apertlf wine. [Endorsed 
by Kitty Kallen] (In Show, Nov 
1962, p. 92) Appl. author: Norman, 
Craig & Kummel, Inc. © lNov62- 
KKI71553. 

White Label Dewar's Scotch whiskey. 
G'-Ve the Scotch whiskey whose 
quality never varies. (In Wall 
Street Journal, Pacific ed. , Nov. 19, 
1962, p. 5) Appl. author: Otto 
Kleppner. © 19Nov62; KK171555. 

White Label Dewar's Scotch whiskey; 
here's a very special holiday gift. 
(In Wall Street Journal, Pacific ed,, 
Dec. 3, 1962, p. 10) Appl. author: 
Otto Kleppner. © 3Dec62; KK171543. 

White Label, Dewar's scotch whisky. 
Giant price reduction on 1/2 gal- 
lons, (in Evening star, Washington, 
May 10, 1963, p.A-3) Appl. author: 
Otto Kleppner. © 10May63; KKI73681. 
White Label Dewar's, the Scotch 
whisky that never varies. (In 
Wall Street journal, eastern ed., 
Nov. 9, 1962, p. 18) Appl. author: 
Otto Kleppner. © 9Nov62; KKI7IO3I. 

SCHICK, INC. © 

Now Schick has invented the world's 
fastest home hair dryer, so relax 
and enjoy it. New Schick Petite 
Salon hairdryer [sic] (In Seven- 
teen, May 1963, p. 15) Appl. au- 
thor: Norman, Craig & Kummel, Inc. 
© 30Apr63; KKI72887. 

SCHLITZ (JOSEPH) BREWING CO. © 

The brown bottle. Why did It make the 
beer taste better? (In Life, 
Dec. 1, 1961, p. 23) © 27Nov6l; 
KKI74186. 
Gusto, what does it mean, anyway? 
(In Life, Jan. 18, 1963, p. 99) 
© l8Jan63; KKI7IO8O. 
Our home town, and how It got into our 
slogan. Schlitz, the beer that 
made Milwaukee famous. (In The 
Saturday evening post, Oct. 21, 196I, 
p. 95) © 170ct6l; KKI73161. 

Heal gusto In a great light beer. 

(In Honolulu star bulletin, Apr. 12, 
1962, p. 5) e 12Apr62; KK171944. 
Real gusto In a great light beer. 

(in The Honolulu advertiser, Apr. 26, 
1962, p.A6) © 26Apr62; KK172235. 
Real gusto in a great light beer. 
[Man holding empty glass] (In 
Life, Jan. 25, I963, p. 7) 
© 25Jan63; KK171164. 

Real gusto In a great light beer, 
[Woman holding empty glass] Out- 
door poster. © 28Dec62; KK171352. 

72 out of 100 men recognized this 
shape, do you? (In The New Yortcer, 
Nov. 18, 1961, p. 127) iS l6Nov6l; 
KKI74187. 



1963 



CURRENT REGISTRATIONS 



SCHMID (JULIUS) INC. © 

Physician's prescription pad. 

Vaglsec. NM: "new textual matter". 
© 24Jun63; KK17't280. 
Would you want your daughter to run 
the risk, doctor? The elegant 
new Ramses kit. © 13May63; 
KK173818. 

SCHMITT (H. G,) INC. © 

Schmltty's German chocolate cake; 
needs no baking, defrost & serve. 
Net wt. 16 ozs. © lFeb63; KK171766. 

SCHOFIELD MANUFACTURING CO. © 

Over 1000 now available. Schofield 
3 In 1 Sco-Pan replacement panels. 
© 15May63; KK1737'^5. 
3 In 1 Sco-Pan panels; Instal-0-Gulde 
shows what they are, where they go. 
Wall poster. © 28Jan63; KK17171'*. 

SCHREINER'S GARDENS. © 

You Just can't beat Iris. Appl . au- 
thor: Sweeney, Krlst & Dlmm. 
© 25Mar63; KK172479. 

SCHlffiCKE, J. H. 

Something really new; a kit for 
making real blueprints, the 
Blueprlnter. See CL-ARK, A. J. 

SCHWEPPES (U. S. A.) LTD. © 

Bartenders bitter lemon coloring 
book. Appl. author: Ogllvy, 
Benson & Mather, Inc. © lAug62; 
KKI7II43. 

SCIENTIFIC LUBRICANTS CO. © 

No. 711 Motor Mica heat resisting 
compound, in powder form. Appl. 
author: Grace J. Gill. © 3Jan63; 
KK17l65'+. 
Solve your toughest lubrication 
problems, get better lubrication 
efficiency; Just add Motor Mica. 
(Bulletin 3t) Appl. author: Grace 
J. Gill. © 3Jan63; KKI71637. 

SCOTT, G. GILBERT. © 

Every child needs basic essential 
arithmetic. © 100ct62; KK172116. 

SCOTT (0. M. ) & SONS. © 

Halts users report remarkable success 
against crabgrass. (In Look, 
Nov. 22, i960, p. 114) © 8Nov60j 
KKI71328. 

SCOTT PAPER CO. © 

New magic oval box, Scotties white 
facial tissues. (Package for 
Scotties tissues) © 30Jan6l (in 
notice: i960); KK173294. 



SCOTTISH IMPORTS CO. © 

International favorite, Scottish 
Majesty, king of Scottish whisky. 
(In TV guide, Jan. 19, 1963, 
P.A17) Appl. author: Mogul, 
Williams & Saylor, Inc. © 19Jan63; 
KKI7176I. 

King size profits; Scottish Majesty, 
king of Scotch whisky. (in Beverage 
retailer weekly, Feb. 4, 1963, p. 8) 
Appl. author: Mogul, Williams & 
Saylor, Inc. © 4Feb63; KKI73807. 

Only 10 days left for king size pro- 
fits. Scottish Majesty, king of 
Scotch whisky. (In Beverage re- 
tailer weekly, Jan. 21, 1963, p. 4-5) 
Appl. author: Mogul, Williams & 
Saylor, Inc. © 21Jan63; KK174224. 

SEALY, INC. © 

All new foam rubber Posturepedic . 
Relaxes you, never relaxes its sup- 
port. (In The American home. May 
1963, p. 15) Appl. author: Earle 
Ludgln & Co. © 25Apr63; KKI73392. 



Anniversary celebration; save with 
these two great mattresses. 
(In Life, Jan. 25, 1963, p. 16-17) 
Appl. author: Earle Ludgln 8e Co. 
© 2lJan63; KK173168. 

Now you get Sealy ' s famous healthful 
support in your choice of comforts, 
Sealy Posturepedic. (In Today's 
health, Sept. 1962, p. 3) Appl. 
author: Earle Ludgln & Co. 
© 31Aug62; KKI71953. 

Pure luxury, pure Posturepedic: 
Sealy's Imperial 200. (In Ladies' 
home Journal, May 1963, p.l07) 
Appl. author: Earle Ludgln & Co. 
© 20Apr63; KK173940. 
Sale, Sealy twin bed sets. (In 
House beautiful, Feb. 1963, 
p. 20-21) Appl. author: Earle 
Ludgln & Co. © 20Jan63; 1CK172147. 

Save $5.00 on this lounge in bed 

luxury, famous Posture-Prop; you're 
so good to yourself . . . with a 
Sealy Posturepedic. (in American 
home, Oct. 1962, p. 23) Appl. author: 
Earle Ludgln & Co. © 20Sep62; 
ia<1719'*l. 

Shop Sealy's 82nd anniversary sale. 
Shop here for maple headboard sets. 
(In House & gardens. Mar. 1963, 
p. 66) Appl. author: Earle Ludgln 
& Co. © 20Peb63; KKI72667. 

Sumptuous for your bed and your back. 
(In Good housekeeping, Oct. 1962, 
p. 192) Appl. author: Earle Ludgin 
& Co. © l8Sep62; KKI71942. 

When the otherwise normal, healthy 
patient compDains of discomfort 
and backache, many doctors suggest 
a Sealy Posturepedic mattress. 
(In MD, Feb. I963, p.l82) Appl. 
author: Earle Ludgln & Co. 
© lFeb63; KK172146. 

You save, you win in these two great 
events, Sealy's anniversary mat- 
tress sale. Un Life, Jan. 25, 
1963, p. 16-17) Appl. author: 
Earle Ludgin & Co. © 21Jan63; 
KKI71993. 

Your morning is as good as your 
mattress. Posturepedic. (In 
The Reader's^ digest, June 1963, 
p. 287) Appl. author: Earle Ludgln 
& Co. © 2lMay63; KK173939. 

Your morning is as good as your mat- 
tress; Sealy Posturepedic. (In 
Ebony, Apr. I963, p. Ill) Appl. 
author: Earle Ludgin & Co. 
© 19Mar63; KKI72665. 

Your morning is as good as your mat- 
tress; Sealy Posturepedic. (In The 
Reader's digest, Apr. 1963, p. 286) 
Appl. author: Earle Ludgin & Co. 
© 21Mar63; KKI72666. 

Your morning is as good as your 

mattress,' Sealy Posturepedic is the 
no-moming-backache mattress, 
(in Good housekeeping. May I963, 
p. 29) Appl. author: Earle Ludgin & 
Co. © l8Apr63; KK173390. 

Your morning is as good as your mat- 
tress; Sealy Posturepedic is the 
no-morning backache mattress. 
(In The American home. May 1963, 
p. 15) Appl. author: Earle Ludgin 
& Co. © 25Apr63; KKI73391. 

You're so good to yourself and your 
back with a Sealy Posturepedic. 
(In Reader's digest, Oct. 1962, 
p. 305) Appl. author: Earle Ludgin 
& Co. © 25Sep62; KKI71940. 

SEARS, ROEBUCK AND CO. © 

Exclusive patented tread makes Sears 
Allstate. express cargo truck tires 
safer and last longer than any other 
truck tire, at any price. (in Fleet 
owner, Dec. I962, p. 5) © 3Dec62; 
KKI73139. 



SEEMAN (JAMES) STUDIOS, INC. © 
Flowering cascade. O 17Sep62; 

KKI72137. 
Harbor view, lower Manhattem Island. 
© 17Sep62; KK172134. 

Main streei,, U. S. A. © 17Sep62: 

KKI72138. 

Roofs of Paris. © 17Sep62; 
KKI72133. 

Rounding the mark. © 17Sep62; 
KKI72135, 

Venetian spring. © 17Sep62; 
KKI72136. 

SELCHOW & RICHTER CO. © 

The Fairy Tale game. No. 52. 
© 8May63; KK173943. 



Selrlght chess for Juniors. 
© llMar63; KK173723. 



No. 48. 



SENTINEL BAG & PAPER CO., INC. © 
Chinese food. © 4Feb63; KKI7132O. 
Delicious tasty donuts, fresh dally. 
© 3Jan63; KKI71243. 

A meal in itself; Hoagie .. . kept 
kitchen fresh by this insulated 
bag. © 7Mar63; KKI72080. 

SERTA ASSOCIATES, INC. © 

Limited sale; new, improved, I963 
Serta-Posture mattresses at last 
winter's low low prices. (in Life, 
Jan. 11, 1963, p. 6) Appl. author: 
Tatham-Laird, Inc. © llJan63; 
KKI72474. 

To 9,000,000 women who may buy the 
wrong mattress this year. (in 
McCall's, May I963, p. 48-49) Appl. 
author: Tatham-Laird, Inc. 
© 23Apr63; KKI74229. 

SEVEN-UP CO. © 

Bring along the extra fun of Seven-Up. 
(In Sports afield. May 1963, camping 
insert, p. 123) Appl. author: 
J. Walter Thompson Co. © 25Apr63; 
KKI7397O. 

Colossal, sensational, spectacular 
thirst? (In Look, Hay 21, 1963, 
p. 83) Appl. author: J. Walter 
Thompson Co. © 7May63; KKI73968. 

Feast on plus sales with 7-Up and 
festive foods. Chuckles from the 
route. © lFeb63; KK1724i5. 

For fun and flavor, rainbow your 

Seven-Up floats. (in Look, June 18, 

1963, p. 68-69) Appl. author: 

J. Walter Thompson Co. © 4jun63; 

KKI73967. 

Get the right mixture with 7-Up all 
package availability. Chuckles 
from the route. © 2Jan63; KK171125. 

Happy eating, Seven-Up with festive 
foods. (In Reader's digest, Feb. 
1963, p. 30 -31) Appl. author: 
J. Walter Thompson Co. ® 25Jan63; 
KK171444. 

How big is the 7-Up float? Chuckles 

from the route, © 3Jun63; KK174215. 
The inside story of 7-Up quality. 
Chuckles from the route. © lMar63; 
KKI72658. 

Laughing yourself thirsty? (In Look, 
Mar. 12, 1963, p. 3 of cover) 
Appl. author: J. Walter Thompson 
Co. © 26Feb63; KKI72787. 

Look for new prospects, everywhere. 
Chuckles from the route. © lApr63; 
KKI7272O. 

Need an after ski lift? This is it, 
the quick, fresh lift. (In Life, 
Jan. 18, 1963, p. 48) Appl. author: 
J. Walter Thompson Co. © l6jan63; 
KKI71443. 



58 



COMMERCIAL PRINTS AND LABELS 



Jan.-June 



On your last leg? Brace yourself with 
this quick, fresh lift. (In Life, 
Apr. 19, 1963, p. 11) Appl. author: 
J. Walter Thompson Co. © 17Apr63; 
KKI73966. 

Seeking the super sandwich? You've 
got it made with this fresh, clean 
taste. (In Look, Feb. 12, 1963, 
p. 3 of cover) Appl. author: 
J. Walter Thompson Co. © 29Jan63; 
KK17l't'*5. 

Sell early for the holidays. Chuckles 
from the route. © lDec62; KKI70779. 

Serve a Seven-Up punch and put a 
surprise in your party. (In Look, 
Deo. 18, 1962, p. 96-97) Appl. 
author: J. Walter Thompson Co. 
© 4Dec62; KK171274. 

7-Up, the man's mixer for those who 
enjoy the subtle taste of vodka, 
(in Sports illustrated. May 13, 
1963, p. 21) Appl. author: J. Walter 
Thompson Co. © 9May63; KKI73969. 

7UP, the man's mixer; for those who 
enjoy the taste of good whiskey. 
(In Playboy, Dec. I962, p. 7) Appl. 
author: J. Walter Thompson Co. 
© 13Nov62; KKI71273. 

7 -Up the man's mixer for those who 
enjoy the taste of good whiskey. 
(In The New Yorker, Jan. 26, I963, 
p. 118) Appl. author: J. Walter 
Thompson Co. © 24jan63; KK171442. 

7-Up, the man's mixer for those who 
enjoy the taste of good whiskey. 
(In The New Yorker, Mar. 30, 1963, 
p. 89) Appl. author: J. Walter 
Thompson Co. © 28Mar63; KK172786. 

SEVERSON, JOHN. © 

Ride the surf. Exciting, fun for all 
ages, educational, entertaining. 
© 250ct62; KKI72807. 

SHEAPPER (W. A.) PEN CO. © 

Here, use my Sheaf fer, starts writing 
when you do. (In The Reader's 
digest. Mar. I963, p. 237) Appl. 
author: Margaret R. Jostedt. 
© lMar63; KKI72157. 

Sheaffer's new pen with a new sales 
force in every box. (In The Nation- 
al stationer, Feb. 1963, p. 2) 
Appl. author: Hal Gleseking. 
© lFeb63; KKI72809. 

Tired of not winning sweepstakes? 
Cartridge pen. (In Senior 
scholastic, Feb. 20, I963, p.'^ 
of cover) Appl. author: Hal 
Gieseking. © 20Peb63; KK172t69. 

When you wear a TV set on your wrist, 
you can still be writing with your 
1963 gift, the Sheaf fer Lifetime 
fountain pen. (in The Reader's 
digest. May I963, p. 1^2) Appl. au- 
thor: Hal Gieseking. © lMay63; 
KK17t311. 

SHEAFFER PEN CO. © 

Here, use my Sheaf fer. You can fill 
this $1.95 cartridge pen anywhere. 
(In Senior scholastic, May 8, 1963, 
p. 2 of cover) Appl. aul-hor: Hal 
Gieseking. © 8May63; KK17'+307. 

SHEHAN (DICK) CO. 

Get your merchandise free. Free 
time. © Luther Shehan d.b.a. Dick 
Shehan Co.; 9Mar63; KK173330. 

SHERWATT EQUIPMENT & MANUFACTURING CO., 
INC. © 

The case for Intercrlmp wire cloth. 
© 15Apr63; KK17'tl35. 

Everything in wire cloth. © 15Apr63; 
KK17'tl34. 

SHORTHAND SPEED-BUILDER. © 

Shorthand Speed-Builder. SSB-lOOl. 
© l6Dec62; KK1708i41. 



SHOWER DOOR CO. OF AMERICA. ARCHITEC- 
TURAL MANUFACTURING CO. OF AMERICA. 
See ARCHITECTURAL MANUFACTURING CO. 
OF AMERICA. 

SHULTON. © 

Crossroads : that time in your life 
when you become unhappy with your 
hair; trust Tecnique, the color 
conditioner. (in Glamour, Feb. 
1963. p.12'^) Appl. author: Benton 
& Bowles, Inc. © 22Jan63; 
KKI72707. 
Moment of decision; trust Tecnique, 
the color conditioner, for prettier 
hair without color change. (In 
Ladles' home Journal, Apr. 1963, 
p. 46) Appl. author: Benton & 
Bowles, Inc. © 26Mar63; KK174l80. 

Play up your gray this carefree way 
with Tecnique Silver-Tone. 
(In McCall's, Feb. I963, p. 52) 
Appl. author: Benton & Bowles, Inc. 
© 22Jan63; KKI72702. 

Trust Tecnique, the color conditioner, 
to solve all 7 of these hair prob- 
lems. (In Good housekeeping. Mar. 
1963, p. 38-39) Appl. author: 
Benton & Bowles, Inc. © 21Feb63; 
KKI72709. 

Turning point; trust Tecnique, the 
color conditioner, for prettier 
hair without color change. (In 
McCall's, Mar. I963, p. 80) Appl. 
author: Benton & Bowles, Inc. 
© 21Feb63; KKI72708. 

SHWAYDER BROS., INC. © 

Now, from two exciting worlds comes 
luggage like you've never seen be- 
fore. Horizon by Samsonite made of 
100 % bonded fiberglas. (In Life, 
Jun. 6, i960, p. 62-63) Appl. 
author: Grey Advertising, Inc. 
© lJun60; KKI73039. 

SHWAYDER BROS., INC. LUGGAGE DIVISION. 
Samsonite; no other luggage says so 
many nice things for so little. 
Samsonite Streamlite. (In Look, 
Aug. 15, 1961, p. 30) Appl. author: 
Grey Advertising, Inc. © Shwayder 
Bros., Inc. (in notice: Shwayder 
Bros., Inc., Luggage Division); 
lAug6l; KKI73907. 
Samsonite; packing hints that carry 
you back-to-campus. Start with 
Samsonite Silhouette. (In Seven- 
teen, Aug. 1961, p. 50) Appl. au- 
thor: Grey Advertising, Inc. 
© Shwayder Bros., Inc. (in notice: 
Shwayder Bros., Inc., Luggage Divi- 
sion); lAug6l; KKI739O6. 

SIBCO. 

Water purifier instantly removes iron 
rust, sulphur odors, chlorine, etc., 
from city and well water. © Frank 
Slbert d.b.a. Sibco; 24Dec62; 
KK172114. 

SIBERT, FRANK. See SIBCO. 

SICKS' RAINIER BREWING CO. © 

Coming soon. Rainier Ale Walkers, 
San Francisco to Seattle World's 
Pair. (In The Oregonian, May 29, 
1962, p. 2) Appl. author: Weiner & 
Gossage, Inc. © 29May62; KKI72819. 

Hiking to see you. Rainier Ale'* own 
coach. (In Capital Journal, Salem, 
Or., Jul. 2, 1962, p. 16) Appl. 
author: Weiner & Gossage. © 2Jul62; 
KK1720'*6. 

Very few women are allowed to drink 
it. Rainier Ale. (In San Francisco 
chronicle, July 30, 1962, p.l3) 
Appl. author: Weiner & Gossage, Inc. 
® 30Jul62; KKI7283O. 



SIEGLER CORP. BOGEN-PRESTO DIVISION. 
Dixie, Bach; only SoundSpan gives 
them two different Hi-Fi programs 
simultaneously. New Bogen-Presto 
home music center. FiP-40. (In 
Esquire, Oct. I96O, p.178) 
© l8Sep60; KKI70782. 

SILVERTONE UNDERGARMENT CO., INC. © 
Trois fois Jolie. © 21Feb63; 
KKI72788. 

SIMMONS CO. © 

Beautyrest, the happiness money can 
buy. The meeting will now come to 
disorder. (in Ladies' home journal, 
Sept. 1962, p. 9) Appl. author: 
Young & Rubicam, Inc. © 21Aug62; 
KKI72458. 

Beautyrest, the happlnss money can 
buy. You were never more beautiful. 
(In Ladles' home Journal, Oct. 
1962, p. 19) Appl. author: Young & 
Rubicam, Inc. © 20Sep62; KK172459. 

You don't have to settle for less 
than a Simmons. New Simmons super 
slumber king. (In Good housekeep- 
ing, Feb. 1963, p. 38-39) Appl. au- 
thor: Young & Rubicam, Inc. 
© 22Jan63; KK172460. 

SIMPLICITY PATTERN CO., INC. © 

Count on Penney 's all combed woven 
cotton gingham checks. Mother, 
493O; daughter, 4968. Poster. 
© lMar63; KK172316. 
Count on Penney 's woven combed cotton 
chambray. Mother, 4844; daughter, 
4869. Poster. © lMar63; KKI72317. 

Count on Penney 's woven cotton denim 
go-togethers. Mother, 4942; 
daughter, 4966. Poster. © lMar63; 
KKI72318. 
The fashion magazine for women who 
sew, new color-packed summer issue. 
© lApr63; KK173148. 

The great white way, middy 4938, 
shorts 3435. June 1963. Poster. 
© lApr63; KK173144. 

Jiffy 4958; 4979. 
KK173684. 



Poster. 



© lMay63; 
Poster. © lMay63; 
Poster. © lApr63; 



Jiffy 4978; 4947. 
KKI73685. 

Jiffy shift, 4947. 
KKI73147. 

Mother, 4844; daughter, 4869. 

Poster. © lMar63; KK172314. 
Mother, 4920; daughters, 4962, 4Q22 

Poster. © lMar62: KKI72315. 

[Pattern no.) 4899, 4997. Poster. 
© lApr63; KK173145. 

[Pattern no.] 4983, 4940. Poster. 

© lApr63; KK173146. 
Proportioned suit. 4800. Poster. 

© lJan63; KKI71587. 
Sew a Jiffy coat. 4738. Poster. 

© lDec62; KKI7O82I. 

Sew a Jiffy dress. 48l8. Poster. 
© lDec62; KKI7O82O. 

Slmple-to-make skirt and Jacket. 
Family circle. 4771. Poster. 
© lJan63; KK171588. 
Simplicity. 4586. Poster. 

© lJun62; KKI67098. 
Simplicity. 4906. Poster. 
© lFeb63; KK171764. 

Simplicity. 4923. Poster. 

© lFeb63; KKI71765. 
Simplicity. 4934. Poster. 

© lJan63; KK171590. 
Simplicity. 5072, shirt; 50 32, 

wrap-skirt; shirt & pants, 5026. 

Poster. ® lJun63; KK174078. 

Simplicity. 5091. Poster. 
© lJun63; KKI74077. 



1963 



CURRENT REGISTRATIONS 



59 



Simplicity, the fashion magazine for 
women who sew; the prettiest, 
newest clothes to sew for Easter, 
for play, for everyday. Spring 
1963. 4820. Poster. © IJanSj; 
KKI71589. 
You can have a sewing expert, a fashion 
authority, a whole colorful fashion 
show come to your house for three 
years for only $2.50, Simplicity 
fashion magazine. © lApr63; 
KK1731'*5. 

SINGER MANUFACTURING CO. © 

Faster than ever basting, single threaJ 
chalnstltchlng. New Singer 452K1 
single-needle, drop feed machine 
for light to heavyweight fabrics. 
© 3Apr63 (In notice: I962); 
KKir2367. 

For high-speed ziz-zag lockstitchlng 
of light and medium weight fabrics; 
Singer 45701 and 457G5 machines 
with fully automatic lubrication. 
© 5May63; KK173201 . 
Spotlight on speed; new Singer 28I-I, 
ultra high speed, single-needle, 
lockstitch machine. © llJan63 (in 
notice: 1962); KK171155 • 
This patented air-cooled hook helps 
make these new ultra high speed 
Singer 28I machines. © 26Apr63; 
KKI72368. 

SKINNER (S. P.) CO., INC. © 

Party hibachl, with new Sparkcoal 
charcoal. © 3Feb63; KK173771. 

SKINNER (WILLIAM) & SONS. © 

The material distinction is Skinner. 
Adelaar, specialists In beautiful 
shirts, choose Skinner fabrics. 
(In The New Yorker, Sept. 10, I96O, 
p. 122) © 10Sep60; KKI7I259. 

The material distinction is Skinner. 
(In The New Yorker, Apr. 9, I96O, 
p. 120) © 9Apr60; KKI7IOO5. 

SMETHPORT SPECIALTY CO. © 

Billy the kidder; Magna-color. Model 
no. 19. © 12Apr63; KK172881 . 

Fuzzy fable folks. Use the magic 
magnet wand to draw the hair, whis- 
kers and eyebrows. Model no.l5. 
© 12Apr63; KKI72883. 

The hare and the tortoise, delightful 
laugh provoking competitive action 
game. Model 64. Ages 3 thru II. 
© 15Apr63; KKI72999. 

Lil squirt magnetic board. Model 39. 
© 15Apr63; KK173001. 

The magic bunny; Magna-color. Model 

no. 21. © 12Apr63; KK172880. 
Magnetic Margie, the attractive stand 
up doll with the magnetic person- 
ality. Model no. 25. © 15Apr63; 
KKI7300O. 

Magnlks; 6 powerful permanent magnets 
at your command to hop, skip. Jump, 
attract, repel, balance, and maneu- 
ver. Model no. 31. © 12AprD3; 
KKI72878. 

Millie the model; Magna-color. Deslgi 
new hats and hairdos for Millie. 
Model no. 23. © 12Apr63; KK172879. 

Wooly westerners; colorful magnetic 
personalities. Draw whiskers, hair 
and eyebrows with the powerful 
permanent magnetic pencil . Model 
no. 17. © 12Apr63; KK172882 . 

SMIRNOFF (STE. PIERRE) FLS. 

Best wishes for a successful conven- 
tion. Largest selling Vodka in the 
control states. (in Observer, Phila- 
delphia, Apr. 29, 1963, p. 5) Appl. 
author: L. C. Gumbinner Advtg. 
Agency. © Ste. Pierre Smirnoff, 
division of Heubleln; 29Apr63; 
KKI73657. 



Filtered through a mountain of char- 
coal. The difference worth knowing. 
Vodka. (in Beverage Industry news, 
Apr. 15, 1963, p. 3) Appl. author: 
L. C. Gumbinner Advtg. Agency. 
© Huebleln, Inc. (in notice: Ste. 
Pierre Smirnoff Fls., division of 
Huebleln); 15Apr63; KK173072. 

Filtered through a mountain of char- 
coal; the difference worth knowing. 
Vodka. (In Control state review, 
Apr. 1963, p. 39) Appl. author: 
L. C. Gumbinner Advertising Agency, 
Inc. © Ste. Pierre Smirnoff Fls., 
division of Heubleln; 20Apr65; 
KKI7336I . 

Filtered through a mountain of 

charcoal. Vodka. (In New Orleans 
states-item. Mar. 25, I963, 
p.M-3) Appl. author: Lawrence C. 
Gumbinner Advertising Agency, Inc. 
©Ste. Pierre Smirnoff Fls., dlv. 
of Heubleln; 25Mar63; KK172996. 

First choice In Wichita. Vodka. 
(In The Evening eagle and beacon, 
Wichita, Kan., Mar. 19, 1963, 
p.2A) Appl. author: Lawrence C. 
Gumbinner Advertising Agency. 
© Ste. Pierre S-nirnoff Fls., dlv, 
of Heubleln; 19Mar63; KK172995. 

If you lean toward the very dry . . . 
it leaves you breathless. Smirnoff, 
the world's largest selling vodka. 
(In Look, Apr. 23, 1963, p. 101) 
Appl. author: L. C. Gumbinner Ad- 
vertising Agency, Inc. © Ste. 
Pierre Smirnoff Fls., division of 
Heubleln; 9Apr63; KK173363. 

It leaves you breathless. [Large 
bottle of vodka] (In Armed Forces 
Day review. May I8, I963, p.7l) 
Appl. author: L. C. Gumbinner Ad- 
vertising Agency. © Ste. Pierre 
Smirnoff Fls., division of Heubleln; 
llMay63; KKI73658. 
It's easy to give a vodka party. 
[Endorsed by Ted Poston] (In 
Ebony, May I963, p.127) Appl. 
author: Lawrence C. Gumbinner 
Advertising Agency, Inc. 
© Ste. Pierre Smirnoff Fls., divi- 
sion of Heubleln; l6Apr63; KK172991. 
Noted reporter, Ted Poston, gives a 
vodka party. It's easy to make a 
Smirnoff screwdriver. (In Jet, 
Mar. 28, 1963, p. '+2-43) Appl. 
author: L. C. Gumbinner Advertising 
Agency. © Ste. Pierre Smirnoff Fls. 
division of Heubleln; 21Mar63; 
KKI72376. 

Noted screen star at Hunts Point 
party. Vodka. [Endorsed by 
Coley Wallace] (In Jet, Feb. l4, 
1963, p. 42-43) Appl. author: L. C. 
Gumbinner Advertising Agency. 
© Ste. Pierre Smirnoff Fls., divi- 
sion of Heubleln; 7Feb63; KKI71636. 

The one gift that leaves 'em breath- 
less. Vodka (In Life, Dec. 7, 
1962, p. 57) Appl. author: L. C. 
Gumbinner Advtg. Agency. © Ste. 
Pierre Smirnoff Fls. (Dlv. of 
Heubleln); 3Dec62; KK171022. 

Smirnoff, it leaves you breathless. 
No wonder it's the world's largest 
selling vodka. (In The Birmingham 
news, Feb. 14, I963, p. 2) Appl. 
author: L. C. Gumbinner Advertising 
Agency. © Ste. Pierre Smirnoff Fls., 
division of Heubleln; l4Feb63; 
KKI72833. 

Smirnoff Mary, biggest vodka push 
since the screwdriver promotion. 
(In Maryland-Washington-Delaware 
beverage Journal, Feb. 1963, p. 35) 
Appl. author: L. C. Gumbinner Ad- 
vertising Agency. © St. Pierre 
Smirnoff Fls., division of Heubleln; 
lFeb63; KKI71635. 



Smirnoff Mary Is the one I love. 

Vodka. [Endorsed by Robert Goulet] 
(In Look, Mar. 26, 1963, p. 55) 
Appl. author: L. C. Gumbinner Ad- 
vertising Agency. O Ste. Pierre 
Smirnoff Fls., division of Heubleln; 
12Mar63; KK172662. 

Smirnoff puts the drive In screwdriver. 
(In Patterson's California beverage 
gazetteer. May 1963, p. 27) Appl. 
author: L. C. Gumbinner Advtg. 
Agency. © Smirnoff (Ste. Pierre) 
Fls., division of Heubleln; lMay63; 
KKI73510. 

SMITH (GIUIAN B. ) CO. , INC. © 

Suede sweater patches, very soft and 
easy to sew on. No. 624. One pair. 
© 15Apr63; KK173122. 

SMITH (HAROLD L. ) DRIVER IMPROVEMENT 

INSTITUTE, INC. © 

The Smith system of no accident driv- 
ing. Appl. author: Harold L. Smith. 
NM: revision. © 10Dec62; KKI728OO. 

SMITH PRODUCTS. 

En Garde, sanitary napkin guard. 
© Hannah J. Smith d.b.a. Smith 
Products or Smiths Products; 
13Feb63; KK173780. 

SNOW CHEF, INC. © 

Baby lima beans. Net weight 2 1/2 
pounds. Appl. author: Pollock Paper 
Co. © 13Feb63 (in notice: 1962); 
KKI71802. 



SOCONY MOBIL CO. 
MOBIL OIL CO. 



MOBIL OIL CO. See 



SOJOURN PRODUCTIONS, INC. © 

The match game, based on the fun 
packed TV show. For ages 10 to 
adult. 4320. [By] Milton Bradley 
Co. © llJan63; KKI72966. 

SOLAR LIGHT MANUFACTURING CO. © 
Airlume Agitair. © 26Feb63; 
KKI72073. 

SONNENSCHEIN, ALEXANDER. © 

Idea pad. © l6Dec55; ICKI72195. 

SOUTHERN COMFORT CORP. © 

Barmate, home bartenders' guide to 
expert drink mixing. (in Playboy, 
June 1963, p. 35-46) © l6May63; 
KKI73539. 

SPALDING (A. G.) & BROS., INC. TOY 
TINKERS DIVISION. © 
Carnival tinker zoo. No. 737. 147 

pieces. © 22Feb63; KK173295. 
Circus tinker zoo. No. 747. 222 

pieces. © 22Feb63; KKI73296. 
Toy maker. No. 434, beginners model 

kit for boys and girls ages 2 to 8. 

© 25Feb63j KKI73299. 
Toy maker. Set no. 454, beginners 

model kit for boys and girls ages 

2 to 8. © 25Feb63; KK173297. 
Toy maker. Set no. 474, beginners 

model kit for boys and girls ages 

2 to 8. © 25Feb63; KKI73298. 

SPANJER BROS., INC, © 

Command attention the economical way 
with colorful, permanent, easily 
installed and maintained plastic 
letters and signs. © 5Apr63; 
KKI73124. 

SPARKOMATIC CORP. © 
Dual pattern Straight H, world's 
fastest floor shift conversion. 
Appl. author: Edgar W. Almquist, 
Jr. © 8Feb63; KK173976. 



60 



COMMERCIAL PRINTS AND LABELS 



Jan.-June 



SPARKOMATIC CORP. -Con. 

Power-Shift floor conversion for 

automatics. Appl. author: Edgar W. 
Almqulst, Jr. © lJan63 (in notice: 
1962); KK1739T't. 
Roller Shift Inline floor shifter. 
Appl. author: Edgar W. Almquist, 
Jr. © 3Jun63; KK173977. 
Show 'n go shift knob, a product of 
Sparkomatlc. Appl. author: Edgar 
W. Almqulst, Jr. © lApr53; 
KKI73587. 
Supertach transistorized tachometer. 
Model no.ST12N8. Appl. author: 
Edgar W. Almqulst, Jr. © lJan63 
(in notice: 1962); KK173975. 



SPECIAL GAME CO. 

Mr. & Mrs., five exciting different 
games for showers, luncheon, coffee. 
© Delbert S. Clark d.b.a. Special 
Game Co.; 21Jan63; KKI7163O. 

Mom 'n Dad, five exciting different 
games for baby showers. © Delbert 
S. Clark d.b.a. Special Game Co.; 
21Jan63; KKI71631. 

SPECTRO-MATIC ASSOCIATES OP AMERICA, 
INC. 

Imagine the magic sound of color. 
Spectro-matic colors, the world's 
most beautiful paint colors. Appl. 
author: William R. Williams, Inc. 
© Spectro-Matlc Associates of Ameri- 
ca, Inc. (in notice: Spectro-Matlc 
Associates, Inc.); lDec62; KKI716OI. 
Musical spectrums. Appl. author: 

William R. Williams, Inc. © lDec62; 
KKI7IOO8. 

SPEEDRITE PRODUCTS, INC. © 

Make an impression, add magic to 
your displays. Appl. author: 
N. R. Cline. © 15Jun63; KK174170. 

SPEIRS, CARR. 

Aim, ready, fire. S-H I6. © Carr 
Speirs, a division of Prentice- 
Hall, Inc.; lApr63; KK17't010. 

Announcing. S-H 19. © Carr Speirs, 
a division of Prentice-Hall, Inc.; 
lApr63; KKI74017. 

Don't just sit there, what 're you 
waiting for? Let's get a move on. 
S-H 7. © Carr Speirs, a division 
of Prentice-Hall, Inc.; lApr63; 
KKI740OO. 

Don't miss this. S-H 14. © Carr 

Speirs, a division of Prentice-Hall, 
Inc.; lApr63; 10^174004. 

Don't wait 'till the last minute. 
S-H 10. © Carr Speirs, a division 
of Prentice-Hall, Inc.; lApr63; 
KKI74007. 

Everybody's talking about it. V-10. 
© Carr Speirs, a division of Pren- 
tice-Hall, Inc.; lApr63; KK174021. 

Flash, hot off the wires, sensational. 
Read all about it. S-H 11. © Carr 
Speirs, a division of Prentice- 
Hall, Inc.; lApr63; KK17'*008. 

Get set, ready, go. S-H 4. © Carr 
Speirs, a division of Prentice-Hall, 
Inc.; lApr63; KK174003. 

Hurry, hurry, don't miss the boat. 
S-H 22. © Carr Speirs, a division 
of Prentice-Hall, Inc.; lApr63; 
KKI74014. 

In the spotlight. FA-36. © Carr 
Speirs, a division of Prentice- 
Hall, Inc.; lApr6j; KK174020. 

Interested? You can bank on this. 
S-H 5. © Carr Speirs, a division 
of Prentice-Hall, Inc.; lApr63; 
KKI74009. 
It takes planning, plus teamwork to 
get results. S-H 12. © Carr 
Speirs, a division of Prentice-Hall, 
Inc.; lApr65; KK17'<002. 



It's important, don't forget, we're 
counting on you. S-H 8. © Carr 
Speirs, a division of Prentice-Hall, 
Inc.; lApr63; KK173999. 

It's no secret, word gets around. 
S-H 21. © Carr Speirs, a division 
of Prentice-Hall, Inc.; lApr63; 
KKI740I5. 

Let's get together, when? S-H 24. 
© Carr Speirs, a division of Pren- 
tice-Hall, Inc.; lApr63; KK174012. 

Oops, we goofed. S-H 23. © Carr 
Speirs, a division of Prentice- 
Hall, Inc.; lApr63; KK174013. 

Opportunity won't open by wishing. 
S-H 9. © CarE Speirs, a division 
of Prentice-Hall, Inc.; lApr63; 
KKI74006. 

Red hot message. S-H I7. © Carr 
Speirs, a division of Prentice- 
Hall, Inc.; lApr63; KK17'tOl8. 

Stop, look, and listen to this. 
S-H 6. © Carr Speirs, a division 
of Prentice-Hall, Inc.; lApr63; 
KKI740OI. 

Think big; Something to crow about. 
S-H 20. © Carr Speirs, a division 
of Prentice-Hall, Inc.; lApr63; 
KKI74016. 

We present, announcing. S-H 1. 
© Carr Speirs, a division of 
Prentice-Hall, Inc.; lApr63; 
KKI74005. 

We're counting on you. S-H I8. 

© Carr Speirs, a division of Pren- 
tice-Hall, Inc.; lApr63; KK174019. 

Wowi This should Interest you. Take 
a look. S-H 15. © Carr Speirs, a 
division of Prentice-Hall, Inc.; 
lApr63; KKI740II. 

SPERLING & SCHWARTZ, INC.© 

The Family handyman encyclopedia, the 
do-it-yourself guide. Section 1. 
Package wrap. © Sperling & Schwartz, 
Inc.; 9Apr62; KK173020. 

The Family handyman encyclopedia, the 

do-it-yourself guide. Section 2. 

Package wrap. © Sperling & Schwartz, 

Inc.; l6Apr62; KKI73OI9 . 
The Family handyman encyclopedia, the 

do-it-yourself guide. Section 3- 

Package wrap. ® Sperling & Schwartz, 

Inc.; 23Apr62; KKI73OI8. 
The Family handyman encyclopedia, the 

do-it-yourself guide. Section 4. 

Package wrap. © Sperling & Schwartz, 

Inc.; 30Apr62; KKI73OI7 . 

The Family handyman encyclopedia, the 

do-it-yourself guide. Section 5- 

Package wrap. © Sperling & Schwartz, 

Inc.; 7May62; KK173016. 
The Family handyman encyclopedia, the 

do-it-yourself guide. Section 6. 

Package wrap. © Sperling & Schwartz, 

Inc.; l4May62; KKI73015. 
The Family handyman encyclopedia, the 

do-it-yourself guide. Section 7. 

Package wrap. © Sperling & Schwartz, 

Inc.; 21May62; KK173014. 

The Family handyman encyclopedia, the 
do-it-yourself guide. Section 8. 
Package wrap. © Sperling & Schwartz, 
Inc.; 28May62; KKI73OI3. 

The Family handyman enc:/clopedla, the 

do-it-yourself guide. Section 9- 

Package wrap. © Sperling & Schwartz, 

Inc.; 4jun62; KKI73OI2. 
The Family handymam encyclopedia, the 

do-it-yourself guide. Section 10. 

Package wrap. © Sperling & Schwartz, 

Inc.; llJun62; KK173011. 
The Family handyman encyclopedia, the 

do-it-yourself guide. Section 11. 

Package wrap. © Sperling & Schwartz, 

Inc.; l8Jun62; KK173010. 
The Family handyman encyclopedia, the 

do-it-yourself guide. Section 12. 

Package wrar . © Sperling & Schwartz, 

Inc.; 25Jun62; KK173021 . 



SPERRY RAND CORP, © 

Look again, no cord. Then where does 
the new Remington Standard get its 
electrifying speed? (in Time, 
Feb. 1, 1963, P.M27) Appl. author: 
Gardner Advertising Co., Inc. 
© lFeb63; KKI71891. 

SPONGE WAY CO. 

Sponge Way; be slimmer the easy way. 
© Sponge Way Co. a partnership con- 
sisting of Francis Herman & Henry 
Mulsteln; 15Nov62; KK17'tl31. 

SPRINGPRINT PAPER PRODUCTS CO. 

Custom selection, the new easy method 
of selecting high quality custom 
place mats. © Springprint Paper 
Products Co. t.a. Springprint; 
lMay62; KK170846. 

SQUIRT CO. © 

Celebrate with Squirt. New Scarlet 
Princess Aster created exclusively 
for Squirt's 25th anniversary. (In 
Mid-continent bottler. Mar. 1963, 
p. 63) © llMar63 (in notice: 1962); 
KKI73572. 

$ales grow with Squirt year round 

sampling. (in Mid-continent bottler, 
Apr. 1963, p. 49) © 6Apr63; 
KKI7357I. 

Will they love me in December as they 
do in May? (In Bottling industry, 
Nov. 27, 1962, p. 30) © 27Nov62; 
KKI70822 . 

STACEY (FORD L. ) © 

Mediaeval wild game seasons, for wild 
& domesticated game. Net weight 
1 1/2 oz. © 28Feb63; KK171964. 

STAGG DISTILLING CO. © 

Extra value means extra sales; Old 
Stagg, Kentucky's top bourbon. 
(In Maryland-Washington-Delaware 
beverage journal, Feb. I963, p.2l) 
Appl. author: Mogul, Williams & 
Saylor. © lFeb63; KKI73806. 

Now Old Stagg is full 8 years old. 
(In Lewlston morning tribune, 
Nov. 21, 1962, p. 3) Appl. author: 
Mogul Williams & Saylor, Inc. 
© 21Nov62; KKI70807. 

STANDARD BRANDS, INC. © 

Easy yeast recipes on back. Fleisch- 
mann's active dry yeast. l/4 oz. 
NM: revisions. © 12Mar62; KKI7328I. 

Royal cream of tartar baking powder. 
6 oz. net wt. © 15Feb63; KK173654. 

STANDARD OIL CO. © 

Don't buy tires anywhere until you 
check Sohlo. (in The Plain dealer, 
Cleveland, May 17, 1963, p. 35) 
Appl. author: McCann-Marschalk Co., 
Inc. © 17May63j KK173540. 

STANDARD OIL CO. (OHIO) © 

Carburetor deposits. Just this much 
can cause stalling. Boron. (In 
The Blade, Apr. 22, I963, p.l6) 
Appl. author: McCann-Marschalk Co., 
Inc. © 22Apr63; KKI7388I. 

Here's where carburetor deposits form 
causing stalling, rough idling, gaso- 
line waste. Boron cleans carburetora 
(In Lancaster eagle-gazette, Apr. 1, 
1963, p. 13) Appl. author: McCann- 
Marschalk Co., Inc. © lApr63; 
KKI7365I. 

Starts Sunday, May 12th, Sohlo 

$250,000 Jackpot. (In The Cleveland 
press, May 8, 1963, p. 9) Appl. 
author: McCann-Marschalk Co., Inc. 
© 8May63; KKI7588O. 

You may be a winner. Don't forget to 
check this week's Jackpot winners 
list. (In The Plain dealer, Cleve- 
land. May 28, 1963, p. 9) Appl. 
author: McCann-Marschalk Co., Inc. 
® 28Mar63; KK173758. 



1963 



CURRENT REGISTRATIONS 



61 



STANDARD OIL DIVISION, AMERICAN OIL 
CO, ^^oe AMERICAN OIL CO. STANDARD 
OIL DIVISION. 



STANDARD PUB. CO. © 
Plastic plaque molds. 
© 2Jan63; KKlTlsg**. 



9338. 



STANLEY HOME PRODUCTS, INC. © 

Get this amazing push-button waxer 
free for having a Stanley hostess 
party for three or more guests, 
(in Good housekeeping. May 1963, 
p. 233) © 2'*Apr63; KKI73II7. 

STEPHENSON (GEORGE M. ) & CO. © 

Three high display, Stephenson red- 
wood cupolas. Model no. 2'*. 
© 51Dec62; KK171527. 

STERLING BREWING CO. © 

New, special weekly feature to appear 
In this section; Sterling presents 
sports editors' poll. (In The 
Hammond times, Feb. 1, 1963> 
p.C-3) © lPeb63; KKI71803. 

STERNCO INDUSTRIES, INC. © 

Longllfe super refined glass wool . 
Net weight 23 grams. © 21Mar63; 
KKI73036. 
Longllfe super refined glass wool, 
for use with aquarium filters. 
(Longllfe activated filter carbon) 
Net weight 23 grams. © lFeb63; 
KK171t01. 

STERNCO INDUSTRIES, INC. LONG-LIFE 
FISH FOOD PRODUCTS CO. See LONG-LIFE 
FISH FOOD PRODUCTS CO. 

STITZINGER LUMBER CO. © 

Viewpoints by L'Odet. After 4 days 

shopping. © 17Aug62; KKI73826. 
Viewpoints, by Lodet. No, I don't 
handle that specie and your tally 
Is terrible. © 24Aug62; KK173899. 

STORY, HOWARD C. , JR. © 

Susan Story's menu for the week, 
(in Evening chronicle, Allentown, 
Pa. , Mar. 13, 1963, p. 25) 
© 13Mar63j KK172471. 

STREET (R. R.) & CO., INC.H 

Better dry weather anti-static with 
Merasol. Appl. author: Paul V. 
Warren. ©Street's a.a.d.o. R. R. 
Street & Co., Inc.; 25Sep59; 
KKI72940. 

Designed specifically to provide maxi- 
mum moisture interchange. Conduso] . 
(In American drycleaner, Nov. 1962, 
p. 72-73) Appl. author: Paul V. 
Warren. © 10Nov62; KKI7265I . 

Double strength Staticol is loaded 
with antl-statlc for maximum lint 
control with less classification. 
(In American drycleaner, Feb. 1963, 
p. 66-67) Appl. author: J. L. May- 
berry. © llFeb63; KK1726't9. 

Drycleanlng progress. Canada. (In 
Canadian cleaner & laundry journal, 
Apr. 1959) Appl. author: Paul V. 
Warren. © 15Apr59; KK172490. 

Expert's choice; Pyratex, base for 
making wet or dry spotter for paint, 
oil, grease. Appl, author: J. L. 
Mayberry. © 250ct60; KK172498. 

Extra income without handling extra 

garments. (In National cleaner. 

Mar. 1963) Appl. author: J. L. 

Mayberry. © Street's a.a.d.o. 

R. R. Street & Co . , Inc.; 5Jan63; 

KKI72652. 
Get higher test bundle ratings with 

Merasol, for the miracle charge. 

Appl. author: Paul V. Warren. 

© 25Aug59; KKI725OI. 



A good man to know. Appl. author: 
J. L. Mayberry. ©Streets a.a.d.o. 
R. R. Street 4 Co., Inc.; 25Aug59; 

KK172'*88. 

A great combination for you; Street's 
top-rated REP-100 water repellent 
and ... demonstration kit. Appl. 
author: Paul V. Warren. © 25Feb60j 
KKI72494. 

Harry Griffiths, Pahnke Cleaners, 

Chicago Heights, Illinois, reports: 
$3600 extra income from regular 
customers. The nicest thing about 
water repellent service. Appl. 
author: J. L. Mayberry. © 25Jul60; 
KKI72678. 

Interchange, an Important contribution 
to drycleanlng science. Condusol 
drycleanlng detergent concentrate 
for use with petroleum solvent. 
(In American drycleaner, Oct. 1962, 
p.6l*-65) Appl. author: Paul V. 
Warren. © 100ct62; KKI7265O. 

It feathers out easier. New Picrln, 
non-flammable volatile dry spotter. 
Appl. author: Paul V. Warren. 
© 26Dec58; KK172489. 

Maximum lint control less classifi- 
cation. Condusol. (In American 
drycleaner, Jan. 1963, p. 68-69) 
Appl. author: Paul V. Warren. 
© 10Jan63 (in notice: I962); 
KK172648. 

Merasol for the miracle charge. 
Appl. author: Paul V. Warren. 
© 23Dec59; KKI72679. 
The miracle charge with Merasol. 
Appl. author: Paul V. Warren. 
© 25Aug59; KKI72493. 

No separate emulslfier required with 
Merasol. Appl. author: Paul V. 
Warren. © Streets a.a.d.o. R. R. 
Street & Co., Inc.; 25Sep59; 
KKI72492. 

100^ all active ingredient, no diluent 
with Merasol. Appl. author: Paul V. 
Warren. © Street's a.a.d.o. R. R. 
Street & Co., Inc.; 260ct59; 
KK1729'+1. 

Our drycleanlng is better because we 
give your garments an extra rinse 
in distilled solvent; Mycel . 
(MP-3'tl) Appl. author: J. L,. May- 
berry. © 25Jan60; KK172499. 

Our drycleanlng is better because we 
give your garments an extra rinse 
in distilled solvent; Mycel. 
(MP-3'*5) Appl. author: J. L. May- 
berry. © 25Mar60; KK172496 . 

Staticol, double strength detergent; 
highest ratings on test bundles. 
Appl. author: Paul V. Warren. 
© 25Aug6l; KKI725OO. 
A switch from 4^ two-bath to 2$ one- 
bath creates renewed Interest in 
spotting chemicals. Appl. author: 
Paul V. Warren. © 25Nov58; 
KK172487. 
This stuff tastes awful; Mllo moth- 
proof er, mildew & odor preventative. 
(In National cleaner, Feb. 1962, 
p. 3 of cover) Appl. author: J. L. 
Mayberry. © 5Feb62; KK172497. 
To avoid recleaning, reach for new 
Picrln non-flammable volatile dry 
spotter. (In National cleaner, 
Jan. 1963, p. 5) Appl. author: 
J. L. Mayberry. © Street's a.a.d.o. 
R. R. Street & Co . , Inc.; 5Jan63; 
KKI72653. 

Used with Darco, no rinsing required 
with Merasol. Appl. author: Paul V 
Warren. © Streets a.a.d.o. R R 
Street & Co., Inc.; 25Sep59: 
KKI72491. 

You be the Judge, which method of dry- 
cleaning will remove the most soil? 
Condusol. (In American drycleaner, 
Dec. 1962, p. 64-65) Apol. author: 
Paul V. Warren. © 10Dec62; KK172647. 



STREET, RUSSELL. O 

The big mountain's touch o' magic all- 
purpose seasoning. Net wt . 4 oz. 
© l8Dec62; KK17091'*. 

STREET'S. See STREET (R. R. ) & CO., INC. 

STUDEBAKER CORP. © 

STP top and valve oil. Contents: 
6 fl. ozs. © 3Aug62; KKI7276O. 

STYSON ART PRODUCTS CO. 

Shower flowers by Styson. Decorative 
shower curtain holders, looks 
beautiful on any shower curtain. 
Set of 12 curtain holders. Appl. 
author: Joseph B. Stler. © Styson 
a.a.d.o. Styson Art Products Co.; 
7Jan62; KKI72285. 



SUN-X INTERNATIONAL, INC. BRICKSTONE 
INTERNATIONSL, INC. See BRICKSTONE 
INTERNATIONAL, INC. 

SUNBEAM LIGHTING CO. © 

Lighting and its environments: selected 
products and their use In contem- 
porary architecture. © 15Nov62; 
KK172240. 

SUNKIST GROWERS, INC. © 

Excel; this bag contains only trade 
marked Excel oranges. 5 lbs. net 
wt. © 29Apr63; KK17'^306. 
This bag contains only trademarked 
Sunklst oranges. 5 lbs. net. 
© 25Sep62; KK173090. 

SUNLINE, INC. © 

Sweetarts, tangy candy. 24, '^^ 

packages. Carton. © 6May63; 

KKI73693. 
Sweetarts, tangy candy. Wt. 4/5 oz. 

© 6May63; KKI73336. 



SUNLITE BAKERY, INC. © 

Sugartop swirls. © 20Feb62; 
KKI72475. 

SUPERIOR ELECTRIC CO. © 

Case history No.5-dlnlng hall; Luxtrol 
light controls. SE-L86220. 
© lFeb63; KK171529. 

Slo-Syn product guide. Slo-Syn syn- 
chronous motors. © 20Nov62 (in 
notice: 196I ) ; KKI70999. 

Stabillne case history No. 1-eleotrlc 
furnaces; Stabillne automatic 
voltage regulators. Type IE5105 
SE-LI26216. © lFeb63; KKI71528. 

SUPERIOR MANUFACTURING CO. © 

Introducing the Taro-Sealer, a compact 
& efficient machine for sealing 
aluminum lids on glass Jars without 
chipping or breakage. Appl. author: 
Frank S. Green. © 2Feb63; KKI71699. 

SUPERIOR PLASTICS, INC. © 

Amoeba model kit; life In a drop of 
water enlarged more than a thousand 
times life size. (Superlon science 
series project) © llMar63; 
KKI72185. 

The skeleton Grasping Hand model kit . 
3900:200. (Superlon science series 
project) © 25May63; KK174135. 
Statue of Liberty, fun to assemble 
model kit. (Superlon World-Wide 
Wonders^, No.l) © 3Feb63; KKI7218I . 

SUPREME BAKERS DIVISION, UNITED BISCUIT 
CO. OF AMERICA. See UNITED BISCUIT 
CO. OF AMERICA. SUPREME BAKERS DIVI- 
SION. 

SUPREME WINE CO., INC. © 

Dl Sabato ' s Cacclatore Marinade by 
Supreme. Appl. author: Nicola Dl 
Sabato; 28Feb63; KK172040. 



62 



SUSTER, MILVOY J. 
LABORATORIES . 



COMMERCIAL PRINTS AND LABELS 



Jan.-June 



See KLEER VUE 



SUZY SAVER FOOD DISCOUNT CLUBS, INC. © 
Introducing Suzy Saver Pood Discount 
Club. © 30Nov62; KKI70835. 

Suzy Saver Food Discount Club grand 
opening. © 30Nov62; KKI70836. 

Suzy Saver Food Discount Club total 
store discounting, a whole new con- 
cept of food merchandising. 
© 3ON0V62; KKI70838. 

Suzy Saver says, thank you, friends. 
(In Webster times, Dec. I3, I962, 
p. 24-25) © 30Nov62; KKI70982. 

Suzy Saver total store discounting. 
[Endorsed by Alma Grondln] 
© 3ON0V62; KKI70837. 

SWISS COLONY, INC. See VIENNESE CON- 
FECTIONS. 

SYLVAN POOLS, INC. © 

Sylvan pool treat, granular chlorine 
concentrate. Net wt . 12 lbs. 
Appl . author: William E. Moon, 
© lApr63; KKI7263I. 



SYMINGTON-WAYNE CORP. 
See WAYNE PUMP CO. 



WAYNE PUMP CO. 



TCKC. See CHUN KING CORP. 
T. I. See TIRES, INC. 
TRB CO. See TIMKEN ROLLER BEARING CO. 

TAC-L-JAK MANUFACTURING CO. © 

Lineguided [sic] hook extractor. One 
regular. © 23Mar59 (in notice : 
1958); KK172B84. 

TALMAN FEDERAL SAVINGS & LOAN ASSN., 

CHICAGO. 

1963 Talman Federal Savings and Loan 
Association calendar. Illus. : 
Signed: Francis Chase. ©Talman 
Federal Savings & Loan Assn.; 
7Dec62; KK171822. 

TALMAN FEDERAL SAVINGS & LOAN ASSN. OF 
CHICAGO. © 

4 1/4^ with safety looks better, day 
by day. (in Chicago daily tribune, 
Dec. 6, 1962, pt.3, p. 15) 
© 6Deo62j KKI71596. 

TAP-CARTRIDGE CO. © 

Tap cartridges, the modern method for 
tapping blind holes. © 240ot62j 
KKI71397. 

TARCHER PRODUCTIONS, INC. © 

Sharl Lewis and her puppets. A paper 
doll box. No. 6043. Authorized ed . 
Appl. author: Saalfleld Pub. Co. 
© 8May63; KK173642. 

TASCO PRODUCTS. 

Free, Mexican Jumping beans with each 
carton of Dr. Pepper. © Texas 
Advertising Specialty Co. d.b.a. 
Tasco Products (in notice: Tasco); 
30Mar62j KK1712D0. 

TAYLOR WINE CO. © 

It's a Taylor champagne, and you'll 
love it. (In Time, Nov. 10, I96I, 
p. 51) © 10Nov6l; KKI73823. 

TAYLOR WINE CO., INC. © 

Choice of the smart set. New Taylor 
Vermouths. (In Sports illustrated, 
Sept. 11, 1961, p. 67) © llSep6l; 
KK175140. 



TECHNICAL MATERIEL CORP. © 

Low frequency general purpose trans- 
mitter. TMC tnodel GPT-IOKLF. 
(Preliminary technical bulletin 
no. 1015) © 8May63; KK173386. 

TECHNICOLOR, INC. © 

Colonial Homestead oven-proof dinner- 
ware. Jewel Food Stores. NM : ad- 
ditions. © 25Apr63; KK173485. 
Free from A&Pj coupons in this book 
are good for one free 3-piece place 
setting . . . Golden Dawn pattern 
Melmac dinnerware. © 7Jan63; 
KKI71834. 

Free from A&P. Coupons in this book 
... on corsage pattern Melmac 
dinnerware. © 17Nov62; KKI71263. 

Free from Kroger, Swiss Chalet dinner- 
ware and glassware. NM: additions. 
© 7Jan63; KKI71835. 

TELE-CC$T CORP. © 

Tele-Co$t telephone rate chart, in- 
cluding Information on your local 
calling area and message unit 
charges. Appl. author: Stanley C. 
Gorman. Appl. states prev. reg. 
KKI62185. NM: revision. © lFeb63; 
KKI72234 . 

TELE-FEATURES, INC. © 

Courageous Cat and Minute Mouse 

super slate. No. 8828. Authorized 
ed. Appl. author: The Saalfleld 
Pub. Co. © 30Nov62; KK171789. 

TEMPORARY TALENT, INC. © 

The girl who wears a hundred hats. 
(In Atlanta magazine, Dec. 1962, 
p. 52) Appl. author: James H. Pair. 
© lDec62; KKI71823. 

TENNANT ( G . H . ) CO . © 

E floor machine scrubber attachment. 
(Bulletin N0.E-I8A2) © lFeb63; 
KKI73407 . 
420 Urethane oil -free finish for 
concrete floors. (Bulletin N0.8I- 
131) © 6May63; KK173405. 
Now a sweeper that scrubs as well. 
Tennant 85 power sweeper scrubber 
attachment. (Bulletin No.85-18a-4) 
© lFeb63; KK173406. 

System of floor maintenance for in- 
dustrial wood floors. (Bulletin 
R81-71) © l0May63; KK173404. 

TERMITOL CO. © 

Spring is here and so are termites, 
(in Pittsburgh press. Apr. 24, 196O, 
section 6, p. 6) © 24Apr60; 
KK174244. 

TEXANA. © 

Go kit & caboodle. [Travel packet] 
© Texana Sipprell d.b.a. Texana; 
4Feb63 (in notice: 1962); KK17379't. 



TEXAS ADVERTISING SPECIALTY CO. 
TASCO PRODUCTS. 



See 



TEXAS GAS TRANSMISSION CORP. © 

Stability in today's rapidly changing 
world is achieved only by building 
solid strength Into current growth, 
(in U. S. news & world report. 
Mar. 4, 1963, p. 91) Appl. author: 
Bozell & Jacobs, Inc. © 25Feb63; 
KK172048. 

TEXAS STATE OPTICAL. © 

Wearing contact lenses safely is up 
to you. 14 p. © 2OJUI6I; KK171441. 

THEMED, INC. © 

Wet, cold, and delicious. National 
light beer. © 6Sep62; KKI70769. 



THERMOPATCH CORP. © 

How you can prevent sorting errors 
and save money, the Thermopatch way 
(In Industrial laundereV, 
Nov. 1962, p. 14) © lNov62; 
KKI70928 . 
How you can save mending time & money 
the Thermopatch way. (In Institu- 
tional laundry & linen, Sept. I962, 
p. 7) © l4Sep62; KKI72562. 
A hundred million miracles, the Thermo 
patch way. (in Institutional 
laundry & linen, Oct. I962, p. 19) 
© 120ct62; KKI7256I. 

Patch-0-Matic compact, economical, 
air-operated mending machine. 
© lMar63; KKI73854. 

Thermopress HP-4A-UL proved most 

efficient in the heat-adhesive mend- 
ing field. © lMar63; KKI73852. 

THILL, LEWIS D. © 

Save up to 500^ or more on razor 

blade costs with Save-M razor blade 
oil. © 22Mar63; KKI72387. 

34 WEST 34th ST. CORP. © 

Footsaver. [Design on paper bag] 
© 24Dec62; KKI70863. 

THOMAS, PAUL T. © 

Thomas Instant time calculator. 
© 6Dec62; KKI72633 . 

THORESEN, INC. © 

Learn Karate at home faster, this 
easy picture way. (in Outdoor 
life, Oct. i960, p. 5) Appl. au- 
thor: Nelson Torelli. © l6Sep60; 
KKI71093. 

3M CO. © 

The fresh flair in wash & wear. 
Holiday Garment & Dan River drive 
away stains with Scotchgard brand 
stain repeller. (In The New Yorker, 
Sept. 10, i960, p. 79) © 10Sep60; 
KKI71618. 

THYSSEN CO. 

Concentrated safe Carpoo automobile 
shampoo. Appl. author: Crawford 
Dunn, Jr. © Lee Ross Pool d.b.a. 
Thyssen Co.; 28Apr63; KK174022. 

TIDY HOUSE PRODUCTS. 

New, Tidy House fabric softener; 
regular size. Net weight 
15 1/2 ounces. © Tidy House 
Products, a division of Plllsbury 
Co.; lAug62; KK171201. 

Spray starch. Net weight: 8 oz. 
avoir. © Tidy House Products, a 
division of Plllsbury Co.; lAug62; 
KKI7I2OO. 

TIMES AVER CORP. © 

Meat Industry machines, instruction 
manual and parts catalog. © 28Aug62; 
KK173040. 

TIMKEN ROLLER BEARING CO, © 

Another problem solved by Timken fine 
alloy steel. Helps atlas mlssle 
survive atomic blast. (in U. S. 
news & world report. May 6, 1963, 
p. 18) Appl. author: Batten, Barton, 
Durstlne & Osborn, Inc. © 29Apr63; 
KKI73119. 
Another problem solved .by Timken fine 
alloy steel. Steeled to the task, 
Kaman aircraft. (In U. S. news & 
world report, Apr. 8, I963, p. 91) 
Appl. author: Batten, Barton, Dur- 
stlne & Osborn, Inc. © lApr63; 
KKI72625. 
Birthplace of a better flanged axle 
bearing mounting. (In The Wall 
Street Journal, Midwest ed., 
Jan. 16, 1963, p. 10) Appl. author: 
Batten, Barton, Durstlne * Osborn, 
Inc. © l6Jan63; KKI7II69. 



1963 



CURRENT REGISTRATIONS 



63 



New Timken bearing equipped flanged 
rear axle mounting gives you seven 
advantages. (in D.A.C. news, June 
1963, p.'* of cover) Appl. author: 
Batten, Barton, Durst Ine & Osborn, 
Inc. © lJun63; KK173915. 

This truck, one In a fleet of 1,285 
vehicles, has gone 435,225 miles 
without a bearing failure. Truck. 
(In D.A.C. news. May I963, p. 4 of 
cover) Appl. author: Batten, Bar- 
ton, Durstlne & Osborn, Inc. 
© lMay63; Kia733't4. 

We couldn't believe It either. Tlmken 
tapered roller bearings do the Job. 
(In Wall Street Journal, Apr. 22, 
1963, p. 7) Appl. author: Batten, 
Barton, Durstlne & Osborn, Inc. 
© 22Apr63; KKI73120. 

We use more nickel than the U. S. 
Mint. (In The Wall Street Journal, 
E & MW ed., Feb. I8, 1963, p. 5) 
Appl. author: Batten, Barton, Dur- 
stlne Sc Osborne, Inc. © l8Feb63: 
KK1719't7, 

World's newest transportation system 
depends on Tlmken bearings for 
smooth drive. (In The Wall Street 
Journal, midwest ed.. Mar. iB, I963, 
p. 7) Appl. author: Batten, Barton, 
Durstlne & Osborn, Inc. © l8Mar63; 
KK172478. 



TIRE CENTER CORP. 
CENTERS . 

TIRE CITY CORP. 
CENTERS . 



SEE KORVETTE TIRE 



See KORVETTE TIRE 



TIRES, INC. © 

Biggest news in tires. Tires Incorpo- 
rated offers snow or regular at 
same price. (In The Herald states- 
man, Yonkers, N. Y., Dec. 17, I962, 
p. 31) © 17Dec62; KKI7O768. 

Blackwall, whltewall tire sale. 

(In N. Y. Sunday news. May 12, I963, 
p. 125) © 12May63; KK173395. 
Get ready, get set, go in rain, 
slush, sleet, snow. Ice. (In 
The Standard star. New Roohelle, 
N. Y., Jan. 2, I963, p.47) 
© 2Jan63; KKl713'tl. 
Greatest tire value in 12 years, 
spectacular nylon tire clearance 
sale. (In The New York standard, 
Jan. 20, 1963, p. 92-93) © 20Jan63; 
KKI7IO6O. 
Small car tire sale. (in Daily news. 
New York, Apr. 18, I963, p.lObw) 
© l8Apr63; KKI73112. 
Spectacular sale on all 4 major tire 
groups. (In Sunday news, New York, 
June 16, 1963, p. 138-139) 
© l6Jun63; KK174287. 
T. I. brings to all New York 2 fabu- 
lous tire sales, (in Sunday news. 
New York, Apr. 28, I963, p.156-157) 
© 28Apr63; KKI73253. 
3 fabulous tire sales. (in Sunday 

news. New York, Apr. 21, 1963, p.152- 
153) © 2iApr63; KK173114. 
Tires, Incorporated' s sensational 
one price tire sale; custom 4-ply 
premium retreads. (In The Citizen 
register, Ossinlng, N. Y. , Feb. 25, 
1963, p. 12) © 25Feb63; KK171992. 
World's largest retailers of all 
famous brands announces a fabulous 
1-2-3-4 nylon tire sale. 24-month 
top quality branda (In Newsday, 
Mar. 18, 1963, p. 15c) © l8Mar63; 
KKI72347 . 

TOM, KING C. SEE UNITED PLASTICS CO. 

TOTINO'S FINER FOODS, INC. © 

Mostaccloll with Italian flavor 
tomato sauce and meatballs. 
Net wt. 1 1/2 lbs. © llMar63; 
KK172142. 



TRAVEL, INC. © 

Mr. T. Free travel film, Near East. 
(In Palo Alto times, July 28, 
1962, p. 2) © 28Jul62j KKI71340. 

TRIPP (C. H.) FINISHING CO. 

Tone 'n tique universal tone antiquing. 
Net contents 1/2 pint. © Carver H. 
Tripp d.b.a. C. H. Tripp Finishing 
Co.; 5Sep62; KK173594. 



TRIPP, CARVER H. 
FINISHING CO. 



See TRIPP (C. H. ; 



TUBES TURNS PLASTICS, INC. © 

New, injection molded UPVC needle 
valve; for low-cost, close-control 
metering of flow. (Bulletin TTP224 
b.4l) © 19Dec62; KK171278. 

TUSSY, INC. © 

Flip, it's your lipstick, flip, it's 
your eyeshadow, full-size lipstick 
and eyeshadow coordinated in one 
slender case. Fllpstick. (in Los 
Angeles times, Sept. 9, 1962, p. 17) 
Appl. author: Young & Rublcam, 
Inc. © 9Sep62; KK173045. 

It's clearly a case of black magic. 
Tussy's black n gold compact opens 
up the secret of a lovelier face, 
(in Chicago Sunday tribune. Nov. 11, 
1962, magazine section, p. 41) 
Appl. author: Young & Rublcam, Inc. 
© llNov62; KKI73043. 

New Tussy Medl-Clear puts a whole new 
complexion on skin care. (in The 
Washington post, Jan. 27, 1963, 
magazine section, p. 13) Appl. au- 
thor: Young & Rublcam, Inc. 
© 27Jan63; KK173044. 



u 



UPC. SEE UNITED PLASTICS CO. 

UNARCO INDUSTRIES, INC, © 

New products. . .new ideas... new name, 
(in Barron's national business and 
financial weekly, Apr. 29, 1963, 
p. 2) Appl. author: North Advertis- 
ing^ Inc. © 29Apr63; KKI73333. 

UNGER CO. 

Maderra [sic] design. Appl. author: 
Marvin H. Cramer. © Unger a.a.d.o. 
Unger Co.; 2Jan63; KK170774 . 

UNION SPECIAL MACHINE CO. © 

Attach both right and left zipper 
tapes simultaneously. Jet sew zip- 
per unit with style 62200 G2. Appl. 
author: Arthur James Felgel. 
© 29Apr63; KKI73269. 

Attaching elastic to two-way stretch 
girdles, style 39500 AR. Appl. au- 
thor: Arthur James Feigel. 
© 28Jan63; KK171756. 

Columbia machines for blindstitch 
operations. Appl. author: Arthur 
James Felgel. © 24Dec62; KKI71218. 

Felling coat linings, style 30-210. 
Appl. author: Arthur James Felgel. 
© 31Dec62; KK171757. 

Felling sleeve linings at the cuff, 
style 16-260 and 16-265. Appl. 
author: Arthur James Felgel. 
© 31Dec62; KKI71758. 

Felling undercollars on all types of 
garments, style 16-400. Appl. au- 
thor: Arthur James Feigel. 
© 24Dec62; KK171219. 

For better quality and higher produc- 
tion in the manufacture of chil- 
dren's garments. (Bulletin no. 268) 
Appl. author: Arthur James Feigel. 
© 10Dec62; KK171229. 



For finer manufacturing of ladles' 
undergarments and nlghtwear. Indus- 
trial sewing machines. (Bulletin 
255) Appl. author: Arthur James 
Felgel. © l7Apr63; KKI73069. 
For the finest quality sewing perform- 
ance on tailored women's wear. 
(Bulletin 266) Appl. author: Arthur 
James Feigel. © 24Dec62; KK171217. 
General utility lockstitch blind- 
stitch, style 16-100. Appl. au- 
thor: Arthur James Feigel. 
© 31Deo62; KKI70826. 
The most modem, productive machine 
for button sewing. Lewis class 200 
button sewer. (Bulletin 1105) 
Appl. author: Arthur James Felgel. 
© 27May63; KKI73893. 
New high speed full-fashioned hosiery 
seamer, class 41400. Appl. author: 
Arthur James Feigel. © 24Dec62; 
KKI71220. 

UNITED BISCUIT CO. OF AMERICA. SUPREME 

BAKERS DIVISION. 

Peanut brittle crisp. Net weight 
14 1/4 ounces. © United Biscuit 
Co. of America (in notice: United 
Biscuit Co. of America. Supreme 
Bakers Division); 23Apr63; KK173355. 

UNITED PLASTICS CO. © 

King Ho Chinese American restaurant. 
© King C. Tom d.b.a. United Plastics 
Co.; lApr63; KKI73126. 
Lotus picking. (Cover illus. of 
Fong ' s Chinese & American Restau- 
rant, Glen Cove, N.Y.) © King C. 
Tom d.b.a. United Plastics Co.; 
2Jan63; KKI7O766 . 

UNITED STATES GYPSUM CO. © 
Handyman plain. 
No. 

PUB 325. Decorator's built-in. 
© 8Nov62; KKI71349. 
How to glamorize your project, a 
guide for organizing your decorat- 
ing. © 220ct62; KKI7135O. 

UNITED STATES TOBACCO CO. © 

United States Tobacco Company reports 
why so many smokers have turned to 
the well-made cigarette. Encore, 
(in Life, Washington, D. C. regional 
ed., Sept. 22, I96I, p.A-l) 
© 22Sep6l; KKI74085. 

UNITED STATES TRUNK CO,, INC. © 

Socialite, elegance with a master's 
touch, now fibreglasE reinforced. 
Appl. states prev. pub. Aug. 1956. 
NM: revision, © l4Jan63 (in notice: 
1962); KKI71239. 

UNIVERSAL PRODUCING CO. © 

Deluxe, new. Teflon ironing board 
cover. No. 757. Appl. authors: 
R. R. Stewart, Jr. & Paul Sims, 
Jr. © 10Jan63; KKI71882. 

Dozen Jumbo garment bag. N0.IIO8. 
Appl. authors: R. R. Stewart, Jr. & 
Paul Sims, Jr. © 24jan63; KKI71877. 

Drop cover; 9' x 12'. No.640H. 
Appl. authors: R. R. Stewart, Jr. 
& Paul Sims, Jr. © l8Dec62; 
KKI71880. 

Extra heavy, vinyl table cloth, 
size 52 X 52. N0.IOI5H. Appl. 
authors: R. R. Stewart, Jr. & Paul 
Sims, Jr. © 310ct62; KK171884. 

Flannel back, vinyl table cloth, 
size 52 X 52. N0.IO55H. Appl. 
authors :R. R. Stewart, Jr. & 
Paul Sims, Jr. © 7Nov62; KK171886. 

Handi-bag, the world's most versatile 
carry-all bag. No. 825. Appl. au- 
thors: R. R. Stewart, Jr. & Paul 
Sims, Jr. © I8jan63; KK171878. 

Ironing board pad & cover; new Teflon 
cover. Bright white laminated pad. 
No. 772. Appl. authors: R. R. 
Stewart, Jr. & Paul Sims, Jr. 
© l4Jan63; KK173868. 



64 



COMMERCIAL PRINTS AND LABELS 



Jan.-June 



UNIVERSAL PRODUCING CO. -Con. 

Ironing board pad & cover; new Teflon 
cover. Celluflex pad. No. 763. 
Appl . authors: R. R. Stewart, Jr. & 
Paul Sims, Jr. © 25Jan63; KKI75867. 
Ironing board pad & cover; new Teflon 
cover super scorch resistant . . . 
needle punch cotton pad. No. 764. 
Appl. authors: R. R. Stewart, Jr. & 
Paul Sims, Jr. © l4jan63; KK17586'5. 
Kitchen cover ensemble. N0.1902H. 
6 piece. Appl. authors: R. R. 
Stewart, Jr. & Paul Sims, Jr. 
© 19Nov62; KKI71879. 
New super scorch resistant Teflon 
Ironing board cover. No.754H. 
Appl. authors: R. R. Stewart, Jr. & 
Paul Sims, Jr. © 10Jan63; KK173864. 

New Teflon super scorch resistant 
Ironing board cover. No. 756. 
Appl. authors: R. R. Stewart, Jr. & 
Paul Sims, Jr. © 10Jan63; KKI75866. 

Shaving kit. No. 820. Appl. authors: 
R. R. Stewart, Jr. & Paul Sims, Jr. 
© 290ct62; KKI71885. 

Super giant, jumbo, moth preventive 
garment bag. No. 115*+. Appl. au- 
thors: R. R. Stewart, Jr. & Paul 
Sims, Jr. © 7Dec62; KK17ie85. 

10, ten, shelf shoe bag. No.57t-. 
Appl. authors: R. R. Stewart, Jr. 
& Paul Sims, Jr. © 17Sep62; 
KKI71881. 

UTTER MOTOR CO. 

Utter resale car owner protection 
program; gold warranty. Booklet. 
© Utter Motor Co. (F. B. Utter, Sr.); 
lDec62; KK171977. 
Utter resale car owner protection 
program; silver warranty. Booklet; 
© Utter Motor Co. (F. B. Utter, Sr.); 
lDec62; KK171978. 



V 



VALTRONIC CORP. © 

Imperial modular; a new vista of 
quality and precision in dental 
cabinetry. © 15Jan63; KKI72176. 

VENTAIRE CORP. © 

The aluminum awning that breathes with 
lookout ... lookout ventilation. 
(Folder F17) © 20Dec62; KK171925. 

VERA. See SCARVES BY VERA, INC. 

VERNON CO. © 

You admire the enlightened man, so 
quiet so smooth; the new Yachtsman. 
Appl. author: George E. Vernon. 
© 8Feb63; KK172505. 

VERSA PRODUCTS CO. © 

The key to success in '63, Versa 
phos-fused railings and columns. 
Appl. author: Norman Malone Associ- 
ates. © 10Jan63; KX170945. 

Now the finest in wrought iron 

appointments from Versa, the lead- 
er in ornamental iron manufacturing. 
Lantern post. Appl. author: R. J. 
Tavolier. © 10Jan63; KKI70946. 

Versa columns beautify outside or 
indoors. Appl. author: Norman 
Malone Associates. © 10Jan63; 
KKI7095O. 

VIENNA SAUSAGE MANUFACTURING CO. © 
Healthful, natural protein nourish- 
ment of lean beef. (In Chicago 
tribune, final ed . , Apr. 24, I963. 
p.l. Sec. 2) © 24Apr63; KK173t09. 

VIENNESE CONFECTIONS. 

Pecan almond nuggets with cashews. 
12 oz. net weight. © Viennese 
Confections a.a.d.o. The Swiss 
Colony, Inc.; 28Sep6l ; KK172634. 



VILLAGER, INC. © 

Baby roses. (In The New Yorker, 

Jan. 5, 1963, p.77) © 5Jan63; 

KK172209 . 
The bug shirt. (In The New Yorker, 

Jan. 26, 1963, p. 100) © 26Jan63; 

KKI72206 . 
French modern. (In The New Yorker, 

Feb. 2, 1963, p. 70) © 2Feb63; 

KKI72207 . 
In-the-pink; Villager's ubiquitous 

basic Oxford cloth shirt, so widely 

loved that women call it ... 583. 

(In The New Yorker, Jan. 12, I963, 

p. 59) © 12Jan63; KKI71632. 

Pullover. (In The New Yorker, Jan. 19, 
1963, p. 70) © 19Jan63; KKI72208. 

VISUAL EDUCATION ASSN., INC. © 
Compact Facts, English grammar. 
Compact Facts cards. © 20Apr63; 
KKI73661. 

VOLKSWAGEN OF AMERICA, INC. © 

Air-cooled engine, air-cooled people. 
(In Road & track, Apr. 1963. p. 12-13) 

© 29Mar63; KK175235. 
Changes In the '63 Volkswagen. (In 

Practical builder, Apr. 1963^ 

p. 33) Appl. author: Doyle Dane 

Bernbach, Inc. © 29Mar63; KK17355'*. 
Changes in the '63 Volkswagen. (In 
Vend, Apr. 1, I963, p. 15) Appl. 
author: Doyle Dane Bernbach, Inc. 
© 30Mar63; KKI72911. 
Heard any Volkswagen jokes lately? 
(In Car and driver, Jan. 1963, P-5) 

Appl. author: Doyle Dane Bernbach, 

Inc. © 15Dec62 (in notice: 1963); 

KKI7IOI7. 
How far does a nickel go in a VW 

truck? (In Mart magazine, Feb. 

1963, p. 62) Appl. author: Doyle 

Dane Bernbach, Inc. © 28Jan63; 

KKI72O2O. 
How to succeed in snow business. 

(In Electronic technician, Feb. 

1963, p. 61) Appl. author: Doyle 

Dane Bernbach, Inc. © lFeb63; 

KK171812. 
If it doesn't have a frame, how come 

it's so strong? (in Nation's 

business, Feb. 1963> p. 22) Appl. 

author: Doyle Dane Bernbach, Inc. 

© lFeb63; KKI7181O. 
Is the small car going out of the 

picture? (In U. S. news & world 

report, Jan. J, 1963, p.H) Appl. 

author: Doyle Dane Bernbach, Inc. 

© 5Jan63; KK171338. 
It carries a boatload. (In Time, 

Mar. 8, 1963, p. 5) Appl. author: 

Doyle Dane Bernbach, Inc . © 8Mar63; 

KK172640. 
Modern dry cleaners rarely use gaso- 
line. (In Drycleanlng world, Feb. 

1963, p.l'*) Appl, author: Doyle 

Dane Bernbach, Inc. © 27Jan63; 

KKI71697. 
No.l laundry truck. (In Cleaning and 

laundry age. Mar. 1963, p. '•■7) 

Appl. author: Doyle Dane Bernbach, 

Inc. © 26Feb63; KKI729O5. 
$1.02 a pound. (In Life, Jan. 11, 

1965, p.l) Appl. author: Doyle 

Dane Bernbach, Inc. © 10Jan63; 

KKI71695. 
The one on the left needs water. 

(In Florists' telegraph delivery 

news, Feb. I963, p. 7) Appl. author: 

Doyle Dane Bernbach, Inc. 

© 29Jan63; KKI72016. 
Our front door. (In Automotive news, 

Feb. 11, 1963, p.t7) Appl. author: 

Doyle Dane Bernbach, Inc. 

© 10Peb63; KK172021. 
Our most expensive option: a hole In 

the roof. (In Sunset, June 1963, 

p.l4l) Appl. author: Doyle Dane 

Bernbach, Inc. © 28May63; 

KKI74165. 



Our truck is a big bread basket. 
(In Bakers weekly, Nov. 19, 1962, 
p. 55) Appl. author: Doyle Dane 
Bernbach, Inc. © 15Nov62; KKI7075I . 
Our truck is a big tub. (In Plumbing- 
heating-cooling business, Dec. 19^2, 
p. 42) Appl. author: Doyle Dane 
Bernbach, Inc. © 27Nov62; 
KKI7IOI8. 
Our truck is a workbench on wheels. 
(In Practical builder, Nov. I962, 
p. 50) Appl. author: Doyle Dane 
Bernbach, Inc. © 150ct62; KKI7075O. 

Our truck works on TV. (In Elec- 
tronic technician, Dec. 1962, p. 69) 
Appl. author: Doyle Dane Bernbach, 
Inc. © 15Nov62; KK170771 . 
Peter covers 24 miles with a gallon. 
(In American painter & decorator, 
Feb. 1963, p. 31) Appl. author: 
Doyle Dane Bernbach, Inc. 
© lFeb63; KKI71808. 
Ready for the opening? Just call for 
a demonstration. (In Des Moines 
register tribune, Nov. 20, 1962, 
p. 10) Appl. author: Doyle Dane 
Bernbach, Inc. © 20Nov62 (in 
notice: I963); KK170772. 
Regular size; large economy size. 
(In Time, Mar. 29, I963, p. 55) 
Appl. author: Doyle Dane Bernbach, 
Inc. © 26Mar63; KKI72906. 
60 years ago it took a box on wheels 
to carry a big load. It still does. 
(In Plvimbing heating cooling busi- 
ness, Feb. 1963, p. 98-99) Appl. 
author: Doyle Dane Bernbach, Inc. 
© 29Jan63; KK173236. 
Some shapes are hard to Improve on. 
(In Reader's digest, Apr. I963, 
p. 210) Appl. author: Doyle Dane 
Bernbach, Inc. © 28Mar63; KK173490. 
That's a load off our front. (In 
Life, Apr. 5, 1963, p.123) Appl. 
author: Doyle Dane Bernbach, Inc. 
© 3Apr63; KKI74163. 
That's a load off our front. (In 
Vend, Feb. 15, 1963, p. 65) Appl. 
author: Doyle Dane Bernbach, Inc. 
© 13Feb63; KKI718II. 
That's about the size of it. (In 
Life, Jan. 25, 1963, p.8l) Appl. 
author; Doyle Dane Bernbach, Inc. 
© 24jan63; KK171694. 
There's a little bit of America in 
every Volkswagen the world over, 
(in Automotive news, Apr. I5, I963, 
p. 33) Appl. author: Doyle Dane 
Bernbach, Inc. © 13Apr63; KK173372. 
These wagons are just a question of 
money, this one Is a question of 
courage. (in Life, Mar. 8, I963, 
p. 12-13) Appl. author: Doyle Dane 
Bernbach, Inc. © 6Mar63; KK172912. 
This we change, this we don't. (in 
Life, Feb. 15, 1963, p. 68-69) 
Appl. author: Doyle Dane & Bernbach, 
Inc. © l4Peb63; KK172047. 
We can dream, can't we? (In Auto- 
motive news, Dec. 10, I962, p. 32) 
Appl. author: Doyle Dane Bernbach, 
Inc. © 4Dec62; KKI7IOI9. 
We give our mechanics a thorough 
grounding. (In Automotive news. 
Mar. 25, 1963, p.'tl) Appl. author: 
Doyle Dane Bernbach, Inc. 
© 25Mar63; KK172904. 

What are we doing in New Jersey? 

(In New Jersey business, Oct. I962, 
p. 4) Appl. author: Doyle Dane 
Bernbach, Inc. © 10ct62; KK170932. 
What is it? (In Time, Feb. 15, 1963, 
p. 42) Appl. author: Doyle Dane 
Bernbach, Inc. © 13Feb63; 
KKI72017. 

Where did we get that hat? (In 
Automotive news, Nov. 12, 1962, 
p. 37) Appl. author: Doyle Dane 
Bernbach, Inc. © lONovSs; 
KKI70736. 



1963 



CURRENT REGISTRATIONS 



65 



Who can afford to carry 1 bundle of 
shingles? (In American builder, 
Feb. 1962, p. 106) Appl. author: 
Doyle Dane Bembach, Inc. 
© 28Jan63; KKI71809. 

Who can afford to deliver 1 ash tray? 
People who run a Volkswagen truck. 
(In Furniture retailer. Mar. 196J, 
p. 47) Appl. author: Doyle Dane 
Bernbach, Inc. © 26Feb63; KK172602. 
Why build a billboard when you can 
drive one? (In Progressive grocer. 
Mar. 1963, p. 195) Appl. author: 
Doyle Dane Bernbach, Inc. © 27Feb63; 
KKI7323'*. 
Why do we put such big wheels on our 
little car? (In Newsweek, Nov. 12, 
1962, p. 92) Appl. author: Doyle 
Dane Bembach, Inc. © 10Nov62; 
KKI7O737. 
Why does the Volkswagen have 4 for- 
ward speeds? (In U. S. news & 
world report, Feb. 11, 1963, p. 10) 
Appl. author: Doyle Dane Bernbach, 
Inc. © 4Feb63; KK172563. 

You thought our car was funny looking? 
(In Automotive news. May 20, 1963, 
p. 9) Appl. author: Doyle Dane 
Bernbach, Inc. © l8May63; KK174164. 

VULCAN MOTOR PRODUCTS, INC. © 
Modulators. (Catalog 63-46) 
Appl. author: John H. Staub. 
© 13Jun63; KKI74174. 



W 



WADE, WENGKR & ASSOCIATES, INC. © 

For professional cleaning, insist on 
the sign of the professional; 
FloorClean wax stripper and floor- 
cleaner. U. S. gallon. © 26Jun6l; 
KKI71595. 

WALKER (JIMMIE) HOME APPLIANCES, INC, © 
Free Tide for the life of your washer 
at no additional cost. (in Alexan- 
dria dally town talk. Mar. 11, 1963. 
p. 19) © llMar63; KK173303. 

WALKER (MAX I.) CLEANERS. © 

New, dry cleaning designed Just for 
small fry; kid kleening. (In 
Evening world-herald, Omaha, 
Dec. 7, 1962, p. 34) NM: revisions. 
© 7Dec62; KKI71855. 
New, dry cleaning designed Just for 
small fry; Kid Kleening. (In The 
Omaha world-herald, Nov. 23, 1962, 
p. 14) © 23N0V62; KKI71264. 

WALL, CHARLES D. See NEMA NOCKER DOLL 
MANUFACTURING CO. 

WALL, MILDRED B. See NEMA NOCKER DOLL 
MANUFACTURING CO. 

WALPOLE WOODWORKERS, INC. © 
New for '63. Boothbay rocker. 
© l8Mar63; KK173722. 

WALTERS PIANO CORP. © 

All pianos reduced, 2 days. (In Dally 
news. New York, Apr. 28, 1963, 
P.21K) © 28Apr63; KKI73116. 

WARE, WILLIS C. See PAINT PRODUCTS 
LABORATORIES . 

WARNER BROS. RECORDS, INC. © 

Allan Sherman's mother presents My 
son the folk singer. Allan Sherman 
singing very funny folk songs. 
Record Jacket. No.l475. © 25Sep62; 
KKI71556. 
This time Allan Sherman's mother 
proudly presents Allan Sherman, 
my son, the celebrity. Record 
Jacket. No. 1487. © 24Dec62; 
KKI71557. 



WARNER- JENKINSON MANUFACTURING CO. © 
Sherbet, Citrus Carnival. One half 
gallon liquid. Appl. author: 
Warren 0. Tyk. © lFeb63; KK172817 . 

WARNER-LAMBERT PRODUCTS DIVISION. © 
Be prepared, you never know whom you'll 
meet, so always be sure your breath 
is fresh. Listerlne. (In Life, 
Nov. 17, 1961, p. 3) © 17Nov6l; 
KKI73602. 
Beware of gum disease. Are your gums 
tender? (In Life, Nov. 21, i960, 
p. 17) © 21Nov60; KKI71676. 
These are the germs Listerlne kills 
by millions on contact. (In Drug 
topics. May 6, 1963, p. 58) Appl. 
author: J. Walter Thompson Co. 
© 6May63; KK174302. 
These are the germs Listerlne kills 
by millions on contact. (In Readers 
digest, June 1963, P.I86-I87) 
Appl. author: J. Walter Thompson 
Co. © 25May63; KK173790. 
Why bad breath Is apt to become a 
special problem between l4 and 18. 
Listerlne antiseptic. (In Seven- 
teen, June 1963, p. 43) Appl. au- 
thor: J. Walter Thompson Co. 
© lJun63; KKI74303. 
Why do some honeymoons last year after 
year? Stop bad breath 4 times bet- 
ter with Listerlne. Reach for Lis- 
terlne and feel the difference. 
(In Look, Aug. 15. 1961 ) © 15Aug6l; 
KKI72808. 
Why Listerlne especially, during 

pregnancy? (In Ladies' home Journal, 
June 1963. p. 117) Appl. author: 
J. Walter Thompson Co. © 28May63; 
KKI73789. 

WATKINS-STRATHMORE CO. © 

Color go-round 1; let's go to the 

farm. Magic window, 72 inches of 

coloring fun. N0.4982-A. © 28Mar63; 

KK173473. 
Color go-round 2; let's play. Magic 

window, 72 Inches of coloring fun. 

No. 4982 -B. © 28Mar63; KK173472. 
Happy playmate; Dot to Dot. 16 giant, 

framed pictures with paint, brush 

and pencil set. N0.498I-F. 

© llMar63; KK173474 . 
Happy playmate; Lace-a-card Animal 

Parade, giant picture cards to 

lace. 6 feet long. N0.498I-E. 

© llMar63; KKI73478. 
Happy playmate; paint by numbers. 

Paint nature's wonders in exciting 

colors. No. 4981 -A. © llMar63; 

KKI73477 . 

Happy playmate; 72 Riddle Trace-its. 
Trace the magic lines, see the sur- 
prise pictures appear. N0.498I-B. 
© llMar63; KK173476. 

Happy playmate; Stencil -ins. Stencil 
& paint 12 giant framed pictures. 
No. 4981 -D. © llMar63; KKI73479. 

Happy playmate; Stik-lt Tiles. Over 
500 Stlk-it Tiles. N0.498I-C. 
© llMar63; KK173480. 

Pachisi, the game of India. 4948. 
© 12Jul62; KKI72091. 

WATLING LADDER CO. © 

Now for safe sound service Shur-Step 
aluminum stepladders by Watling. 
Unit X56, effective Jan. I963. 
Appl. author: L. C. Watling . 
© 2Jan63; KK172227 . 

WATSON-ROOTER CORP. OF AMERICA. © 
We save you time and money with our 
powerful, efficient machines. 
(Electric sewer clean) (In Los 
Angeles telephone directory. Dec. 
1962, northeastern section, p. 267) 
Appl. author: Arnold W. Keturi . 
© 10ct62; KKI70762. 



WATTS, VERA M. O 

Vfra's hair stylists' Teen's For My 
Mop hair spray. Net weight 14 oz . 
NM: additions. © 15Mar63; KKI71892. 

WAYNE KNITTING MILLS. © 

Meet the legslze lady; she's the first 
lady of seamless. Belle-Sharmeer. 
(In Vogue, Sept. 1, 1962, p. 137) 
Appl. author: Josephine Walsh. 
© lSep62; KKI71283. 

WAYNE PUMP CO. © 

Air compressors. Symington-Wayne 
service station equipment. Appl. 
author: Gray 4 Rogers. © 19Apr63; 
KKI737OI. 

Even defies salt water. Symington- 
Wayne service station equipment. 
Appl. author: Gray k Rogers. 
© 28Mar63; KK173716. 

Key to marine fuel profits, Wayne 
5-way gas-oil blender. Symington- 
Wayne marine equipment. Appl. au- 
thor: Gray & Rogers. © 15Apr63; 
KKI737OO. 

Octane is going up again. Symington- 
Wayne service station equipment. 
(In National petroleum news. Mar. 
1963, p. 185-186) Appl. author: 
Gray & Rogers. © Symington-Wayne 
Corp. (in notice: Wayne Pump Co., 
division of Symington-Wayne Corp.); 
28Feb63; KK172075. 
700 series sells your station on 
sight. (In National petroleum 
news, Feb. 1963, p. 79-80) Appl. 
author: Gray & Rogers. © lFeb63; 
KKI71625. 
This is Wayne. Symington-Wayne 
service station equipment. Wayne 
700 series dispensers. Appl. au- 
thor: Gray & Rogers. © 5May63; 
KKI73702. 

WEAVER ( W . R . ) CO . © 

Be a better rifleman next year, make 
this a Weaver-scope Christmas. 
(In Boys' life, Dec. 1962, p. 76) 
Appl. author: Thomas S. Duff. 
© 25Nov62; KKI70735. 
Better vision, more accurate shooting 
with K3 and K4 Weaver-Scopes. 
(In Guns, May 1963. p. 15) Appl. 
author: Thomas S. Duff. © lApr63; 
KKI72671. 

For precision accuracy at long ranges. 
Weaver Scopes versatile model V8; 
models K8 & KIO. (In Guns, 
Apr. 1963, p. 45) Appl. author: 
Thomas S. Duff. © lMar63; KK172332. 

Get improved accuracy for your .22 
with a model B Weaver-Scope. 
(In Guns, Mar. 1963, p.4l) Appl. 
author: Thomas S. Duff. © lFeb63; 
KK171648. 
K4 Weaver-Scope, America's largest 
selling hunting scope. (In Guns, 
July 1963, p. 41) Appl. author: 
Thomas S. Duff. © lJun63; KK174035. 

Let's go. Bud. Weaver-Scope 4-power 
model b4. (in Boy's life, Sept. 
1962, p. 81) Appl. author: Thomas 
S. Duff. © 25Aug62; KK171946. 

See better, shoot better with a Model 
B Weaver Scope. (In Boy scout hand- 
book. Mar. 1963, p. 453) Appl. 
author: Thomas S. Duff. NM: re- 
visions. © 15Mar63; KK173730. 

See better, shoot better with a 
Model B Weaver-scope. (In Boy 
Scout handbook, Sept. 1962, p. 473) 
Appl. author: Thomas S. Duff. 
© 15Sep62; KK170734 . 

Variable power for long or short 
range shooting, model V8 Weaver- 
Scope. (In Guns, Feb. 1963, p. 45) 
Appl. author: Thomas S. Duff. 
© lJan63; KK171275. 



66 



COMMERCIAL PRINTS AND LABELS 



Jan.-June 



WEAVER (W. R.) CO. -Con. 

You'll see better, shoot better with 
a model B4 Weaver Scope. (In Guns 
& ammo, June I965, p. 71) Appl . 
autihor: Thomas S. Duff. © 10May63; 
KK1733t7. 

You'll shoot more accurately with a 
Model B Weaver Scope. (In The 
Farm quarterly. Spring 1963, p.167) 
Appl. author: Thomas S. Duff. 
© 6Peb63; KKI7233I. 

WEBB (CHARLES J.) SONS CO., INC. © 
, How to have fun while raisins funds', 
sell Bowers candies and watch your 
school class, club or P. T. A. 
treasury grow. © 2Jan63j KKI72691. 

WEISER, JOSEPH. 

Meet the famous Mo family, experts 
in llftability. © Joseph Weiser 
& Ben Forrest; 12Peb63; KKI72677. 

WEISS (LOUIS) UMBRELLAS, INC. © 
Sun and Surf umbrellas. © 2Jan63; 
KKI72008. 

WELBILT AIR CONDITIONING & HEATING. 
Commercial & Industrial, central air 
conditioning & heating for complete 
satisfaction all year 'round. 
© Welbilt Air Conditioning, div. 
Welbllt Corp.; 2Jan63 (in notice: 
1962); KKI7089I. 

WELBILT CORP. WELBILT AIR CONDITIONING 
& HEATING. SEE WELBILT AIR CONDITION- 
ING & HEATING. 

WELLA CORP. © 

The beauty profession's proudest pro- 
duct; the well-trained well-informed 
beautician. (in National beauty 
school journal, Sept. I96I, p. 30) 
© 28Aug6l; KKI73195. 

It's a beautiful deal; 4 tubes free 
sweet sixteen Kolestral Deal. 
(In American hairdresser, Sept. 
1961, p. 1+7) © 23Aug6l;' KKI73223. 

WELLCO RO-SEARCH INDUSTRIES, INC. © 
Has gun, will sell. Wellco shoe. 
(In Boot and shoe recorder, 
Feb. 15, 1963, p.'+O) © 15Peb63; 
KK172113. 
Money coming In on those extra sales 
you make with Wellco foamtread 
slippers for the entire family. 
(In Coast shoe reporter. Mar. 1963, 
p. 16) © 15Mar63; KK173135. 

WERNER (R. D.) CO., INC. © 

Best buy, 4 way convertible, aluminum 
ranch ladder. © lMay63; KK174282. 

Ranch ladder, designed for modern 
ranch homes. © lMay63; KK17t28l. 

WEST END BREWING CO. © 

Our beer is 50 years behind the times, 
and we're proud of It. Utlca Club, 
(in Schenectady gazette. May 28, 
1963, p. 10) Appl. author: Doyle 
Dane Bernbach, Inc. © 28May63; 
KKI74169. 

WEST END BREWING CO. OF UTICA, N. Y. © 
Easy to punch, new aluminum top. 
Utlca Club. (In The Potter enter- 
prise, Jan. 23, 1963, p. 12) Appl. 
author: Doyle Dane Bernbach, Inc. 
© 23Jan63; KK172937. 

WESTERN PLASTIC PRODUCTS. 

Plan A standard price list, order 
blank for Western plastic slot 
badges for square dance clubs. 
Appl. author: William Earl Williams. 
© Western Plastic Products, division 
of Rudor Corp.; 30Nov62; KK172738. 



Plan B special price list, check sheet 
for Western plastic slot badges for 
square dance clubs. Appl. author: 
William Earl Williams. © Western 
Plastic Products, division of Rudor 
Corp.; 30Nov62; KK172740. 

Price list and order blank for Western 
plastic slot badges for clubs, 
lodges, associations, etc. Appl. 
author: William Earl Williams. 
© Western Plastic Products, diviston 
of Rudor Corp.; 30Nov62; KK172739. 
Price list for Western plastic slot 
badges. Effective Oct. 1962. 
© Western Plastic Products, a di- 
vision of Rudor Corp.; 30Nov62; 
KKI72165. 

WESTFOODS, INC. © 

Beef goulash with dumpling squares & 
potatoes. New weight 10 oz. 
© 4Mar63; KKI72281 . 
New Orleans recipe, Creole gumbo with 
shrimp, crabmeat and oysters. Net 
wt. 10 oz. © 27Dec62; KKI70823. 

Texas Lucky Devils, cooked sausage 
balls browned in batter. Net wt. 
5 oz. © l4Dec62; KK170824 . 

WHIRL-A-BATH CO. © 

New way to relieve minor arthr:' 1; 
pains right In your bathtub. Whirl - 
A-Bath whirlpool water massage and 
heat Improve circulation. © 4Mar63; 
KK172184. 

WHIRLPOOL CORP. © 

Check these values; go FSP in 63 with 
pump assemblies. © lFeb63; 
KKI71876. 

WHITING (LISBETH) CO., INC. © 

Anybody ages 6 to 16 can make these 

Funny Face Pot Holders, crochet and 

applique set. No.4o8:198. 

© 28Sep60; KK171498, 
Anyone ages 9 to 90 can crochet lov- 
able, huggable Pierre the Poodle. 
No. 410:198. © 90ct6l; KK171479. 
Bead-a-name Jewelry. No. 320. 

© 8jan63; KK172164. 
Bonnie Lassie a sweet-as-honey doodle 

doll; easy to make, just tie, cut 

'n braid. No. 224. © llSep6l; 

KKI71496. 
Boo Boo the doodle cat; easy to make, 

just tie, cut 'n braid. No. 405:198. 

© 80ct60; KKI71492. 
Daisy the doodle doll; easy to make, 

Just tie, cut 'n braid. No.4o4:198. 

© 80ct60; KKI71491. 
Debbie the Debutante; easy to make, 
just tie, cut 'n braid. No. 400. 

© 30ct6l; KK171486. 
Diamond cut pop-it gems. No. 315. 

© 8Jan63; KK172162. 
Flower pops, easy, Interchangable 

[sic] gay, snap-on flowers. 

No. 325. © 8Jan63; KKI72163. 
Fun with sticks for boys & girls 4 to 

14; 5 exciting stick-craft projects. 

No. 512:198. © 13Nov60; KK171483. 
Hawaiian Princess, the hula doodle 

doll; easy to make, just tie, cut 

'n braid. No. 222. © 30Aug60; 

KK171488. 
Isle de Capri mosaic tile ash tray. 

No. 288. © 250ct6l; KK171482. 
Isle de Capri mosaic tile candy dish. 

No. 289. © 290ct6l; KK171484. 
It's fun to make Flfl the Bottle 

Poodle, complete materials & in- 
structions. No.4l2. © 4Sep62; 

KKI71499. 
It's fun to make Oscar the Octopus. 

No. 402:198. © 80ct60; KK171481. 
Jumbo Giant Knitting Set; you can make 

this lovely Cherries 'n Bells head- 
band. No. 203. © l4Aug6l; KK171480. 



Koola the Eskimo, a snuggable, huggabl- 
doodle doll; easy to make, just tie, 
cut 'n braid. No. 225. © 20Sep6l; 
KKI71497. 

Margie, the majorette. Easy to make, 
just tie, cut 'n braid. © 6Dec62; 
KK172161. 

Minnie Ha Ha the Indian doodle doll; 

easy to make, just tie, cut 'n 

braid. No. 223. © 5Sep60; KK171487. 
Nina the Ballerina; easy to make, 

just tie, cut 'n braid. No. 407:198. 

© 17Sep60; KK171489. 
Paper Doll Wedding, paper cutouts with 

scissors; 6 beautiful stand-up paper 

dolls. No. 272. © 12Sep6l; KK171494. 
Perky Pony Tall Hat; you can make this 

lovely Perky Pony Tall Hat. No. 204. 

© 24Aug6l; KKI71495. 
Petey the Pajama Bag Poodle; I'm so 

easy to make, just follow sewing 

guides on material. No. 411:198. 

© 170ct62; KK171485. 
Sweetie Pie the doodle bride; easy to 

make. Just tie, cut 'n braid. 

No. 405:198. © 19Sep60; KK171490. 

Unga Bunga the doodly witch doctor; 
easy to make, just tie 'n cut that's 
all. No. 401. © 30ct6l; KK171493. 

WHITMAN (STEPHEN F.) & SON, INC, © 
Where candy rates a thank you. Whit- 
man's chocolates rate a kiss. 
(In Saturday evening post, Feb. 9, 
1963, p. 9) © 5Feb63; KKI72636. 

WHITMAN PUB. CO. © 

Baby doll cut-outs. 12 pages of 
clothes, plastic stand. No. 4415. 
© llMar63; KK173475. 
Big and little sister cut-out dolls, 
costumes and accessories. No. 4411. 
© 7Feb63 (in notice: 1962); 
KK172104. 

Bingo. No. 4409. © 13May63; 
KKI74074. 

Chinese checkers. No.44l8. 
© 13May63; KK174073. 

Frame-it decorator frame; paint by 
number. No. 4700. 8 pictures, 
8 colors. © lMar63; KK172106. 

Magic stay-on doll. No.46l8. 
Stand-up doll with plastic base 
and complete set of cut-out clothes. 
© 23May63; KK174075. 

Magic stay-on paper dolls, clothes 
hold without tabs. Meet Judy and 
Joan, 2 stand-up dolls with plastic 
scissors and stands. No. 4-701. 
© 9May63; KK174076. 

Pachisi, a game of India. No. 4410. 
NM: "art for box wrap." © 28Jan63 
(in notice: I962); KKI72103. 
Rummy Royal, sometimes called Michigan. 
No. 4713. Table size plastic gaime 
sheet. © 190ct62; KK171371. 
Sew ups, easy to make playthings. 
No. 4763. © 26Dec62; KKI71388. 

WHITTAKER & WILSON ADVERTISING. © 
Build 'n Save does it again. 88^ 
sale. (In Independent press- 
telegram. Long Beach, Calif., 
Sept. 16, i960, p.C-12) © l6Sep60j 
KKI74273. 

WILDE, JOSEPH W. © 

New artistic floral and bird life 
ornaments . No. 33, large lantern. 
© l8Jun62; KKI7II24. 

WILLIAMS, WILLIAM EARL. 

Plan A standard price list. See 

WESTERN PLASTIC PRODUCTS. 
Plan B special price list. See 

(rtSTERN PLASTIC PRODUCTS. 
Price list and order blank. See 

WESTERN PLASTIC PRODUCTS. 



1963 



CURRENT REGISTRATIONS 



67 



WILLIAMS GUN SIGHT CO. ® 

Now Is the time, convert that military 
rifle. (In Sports afield, Jan. 
1963. p. 87) Appl. author: Rolfe C. 
Spinning, Inc. © 25Dec62; KKI72818. 

WILLIAMSON DEVELOPMENT CO., INC. © 

1200 portable, a new, battery operated, 
completely portable Instrument for 
... temperature measurement. 
(Bulletin A) © 10Jun63; KK17'*1'*9. 

WILLIAMSON-DICKIE MANUFACTURING CO. © 
Campus educated, Dickies trend 

styling Inspired by Pat Boone. (In 
Life, Aug. 15, i960, p. 91) Appl. 
author: Stanley Schlenther. 
© llAug60; KKI71OO6. 

WIL-NES CORP. © 

Stow-a-lite, the aquarium light with 
a hidden storage compartment. 
© 15N0V6I; KKI70866. 

WILSON & ASSOCIATES, INC. © 

New Tap-n-tool Sportsman, heavy duty 
case hardened steel. Appl. author: 
John E. Wilson. © 19Dec62; 
KKI73165. 

WINCHELL (R. W, ) DONUT SUPPLY CORP. © 
Six frozen donuts. © 31Dec62; 
KKI7078I. 

WING CORP. © 

Clip-So the modern cord clip, holds 
wires neatly in place. © 110ct62 
(in notice: I961); KKI7235O. 

WOLVERINE SHOE & TANNING CO. © 

We've got styles & styles & colors & 
colors & sizes & sizes. Hush pup- 
pies, (in Parade, Mar. 24, I963, 
1 p.3) © 2tMar63; KK173202. 

WOLVERINE SHOE AND TANNING CORP. © 
Eight ways to cool comfort. Hush 
Puppies. (in Family weekly, Apr. 
I 21, 1963, P. 6) © 21Apr63; KKl7325't. 
r What are Hush Puppies made for? Who 

are Hush Puppies made for? (in 
I TV guide, Apr. 13-19, 1963, P.12- 
I l'^) © 9Apr63; KK173649. 

WONDER SALES CO. © 
I Bath & skin conditioner, a specially- 
formulated oil bath. 8 fluid 
I ounces. Appl. author: Rachel 
j Ballard. © 20Dec62; KK172509. 
Hand cleaner. Contents: 12 ozs. 
, Appl. author: H. L. Ballard. 
; © l4Deo62; KKI72508. 

I WOOD (J. R, ) & SONS, INC. © 

Artcarved American Beauty diamond 
> guarantee and nation-wide P. V. P. 

registration. © 27Sep62; KKI73606. 

Artcarved Special diamond guarantee 
and nationwide P. V. P. registra- 
tion. © 15Jan63; KK171322. 



WOODARD, EARL E. © 

Carpet comment. (in St. Louis globe 
democrat. May 13, 1963) ® 13May63; 
KKI73529. 
Carpet comment. (in St. Louis globe 
democrat. May 27, 1963) © 27May63; 
KK1739t6. 

WOOSTER PRODUCTS, INC. © 

Use of abrasive anti-slip treads in 
critical walkway areas. (Archi- 
tectural bulletin, N0.275-S) Appl. 
author: Robert W. Loos. © 15Mar63 
(in notice: 1962); KK172370. 

WOOSTER PRODUCTS, INC. ART IN BRONZE 
CO. See ART IN BRONZE CO. 

WYLER & CO. 

Bean soup mix. 2 packages. Net wt . 
S 1/2 oz © Wyler & Co., division 
of Borden Co.; l4Mar63; KK172929. 



Y 



YELLEN, IRVING. © 

One Jump ahead, another great new 
profit maker, nationally advertised 
Scoty; the new design hair bow with 
a style. © 7May63; KK174238 . 

YOGG & CO. © 

The newest, neatest way to attach menu 
flyers to menus, Stik-Klips adhesive 
back paper clips. © 27Mar63; 
KKI72516. 
These photographs show how the free- 
swinging vinyl center-flaps can be 
punched and boand into the wire 
binding of the vinyl menu Jackets. 
© 27Mar63; KK172515. 

YOUNG (W. F.) INC. © 

Absorblne Jr. Antiseptic liniment 
for sore aching muscles. Personal 
size. 1 fl. oz. © lFeb63; 
KKI71777. 

Absorblne Jr. Antiseptic liniment for 
sore aching muscles; scientific 
treatment for athlete's foot. 
12 fluid oz. © lFeb63; KK171779. 

Absorblne, Jr. 2 fl. oz. © lFeb63; 
KKI73083. 

New pres-o-matic applicator. Absor- 
blne Jr. Antiseptic liniment for 
sore aching muscles. 4 fluid oz. 
© lFeb63; KK171778. 

YOUNGREN, MILTON D. © 

Free Malce-up mask. (Make-up mask with 
bug on nose and having patch read- 
ing Cheese of Police) No.5- 
© 15Nov62; KKI7222O. 

Free Make-up mask. (Make-up mask 
with butterfly on nose) No. 6. 
© 15Nov62; KKI7222I. ■ 

Free Make-up masks. (MaJ{e-up mask 
with bee on nose) No. 4. © 15Nov62; 
KKI72219. 



Free Make-up masks. (Make-up mask 
with frog on nose) No. 3- © 15Nov62; 
KKI72218. 

Free Make-up masks. (Make-up mask with 
round spectacle lenses and curled 
eyelashes) No. 2. © 15Nov62; 
KK172217. 

Free Make-up masks. (MaJte-up masks 
with crossed -tape patch on nose) 
No.l. © 15Nov62; Kia722l6. 

Million dollar sale, where better 
quality costs you less. (In 
Life, Hay 17, I963, p. 22) Appl. 
author: Joseph M. Bernstein. 
© 17May63; KK173591. 

You can buy an ironing board, a golfing 
Jacket, a stereo, a roll of tape, 
a colorful array of towels, a girl's 
suit. Fabulous department stores. 
(In Life, Feb. I5, I963, p.Rl) 
Appl. author: Joseph H. Bernstein. 
© 15Feb63; KK171870. 

YOUNGSTOWN SHEET & TUBE CO. CONTINEN- 
TAL- EMSCO CO, SEE CONTINENT AL- 
EMSCO CO. 



ZAYRE CORP. © 

Bargains know no season at Zayre, 
where better quality always costs 
you less, or your money back. 
Fabulous department stores. (In 
Life, Dec. 21, I962, p.R5) Appl. 
author: Joseph M. Bernstein. 
© 21Dec62; KK170941. 

Zayre brings you mere summer, and 
more summer fun costs you less at 
wonderful fresh air conditioned 
Zayre fabulous department stores. 
(In Life, June 22, 1962, p.Rl) 
Appl. author: Joseph M. Bernstein. 
© 22Jun62; KK167047. 

ZERO CORP. © 

Now, let Handi-George control the 
flushing, washing, rinsing and 
sanitizing of your milking equip- 
ment. Appl. author: Lloyd P. Dun- 
can. © 26Mar63; KK173094. 

ZIERICK MANUFACTURING CORP. © 

Lugs, clips, terminals, metal stamp- 
ings, wire forms. (Cat, No. 23) 
© 2Jan63; KK171939. 

ZOOK, JACOB G. 

12 Legendary Pa. Dutch hex signs with 
history & meaning of the hex symbols. 
6 different designs in 2 different 
sizes, for indoor use. © Jacob G. 
Zook & Jane Rickert Zook; 30Apr63; 
KJa73'*13. 

ZOOK, JANE RICKERT. 

12 Legendary Pa. Dutch hex signs. 
See ZOOK, JACOB G. 



RENEWAL REGISTRATIONS 



A list of prints and labels for which renewal registrations were made during the 
period covered by this issue. Arrangement is alphabetical under the name of the 
claimant of renewal copyright. Information relating to both the original and the 
renewal registration is included in each entry. 



ANERICAN CAN CO. 

Menasha Ice cream. © 27Jan36; 
Label 47267. American Can Co. 
(P); 6Feb63; R3IOOI6. 

AMERICAN SEAL-KAP CORP. OP DELAWARE. 
Sunshine souffle cups. © 2Apr35; 
Label 46010. American Seal-Kap 
Corp. of Delaware (P); lApr63; 
R313726. 



AMERICAN TOBACCO CO. 

Herbert Tareyton. © l6May35; Label 
I 46306. American Tobacco Co. (P); 
( 4Jan63; R307912. 

BAYUK CIGARS, INC. 

Philadelphia Phillies. © 2Jul35.: 
Label 48509. Bayuk Cigars, Inc. 
(P); 10Jun63; R316908. 

BORDEN CO. 

Challenge brand sweetened condensed 
milk. © lAug35; Label 46619. 
j Borden Co. (P); 25Feb63; R310970. 
Daisy Irradiated evaporated milk. 
© lAug35; Label 466l8. Borden 
! Co. (P); 12Feb63; R3104l4. 
j Darling brand sweetened condensed 
milk. © lAug35; Label 46623. 
Borden Co. (P); 12Feb63; R310417. 
Fern brand pasteurized butter. 
© 26Sep35; Label 46768. Borden 
Co. (F); 22Apr63; R31'H71. 
Femcrest brand finest quality, 
guaranteed white eggs. © 9Sep35; 
Label 46947. Borden Co. (P); 
22Apr63; R31'*173. 
Pearl brand irradiated evaporated 
milk. © lAug35; Label 46625. 
Borden Co. (P); 12Feb63; R310419. 

Peninsular brand sweetened condensed 
milk. © lAug35j Label 46620. 
Borden Co. (P); 12Feb63; R310415. 

Selected mixed eggs. © 100ot35; 
Label 46769. Borden Co. (P) ; 
22Apr63; R31'H72. 
Standard brand sweetened condensed 
milk. © lAug35; Label 46624. 
Borden Co. (P); 12Peb63; R3104l8. 

Star brand sweetened condensed milk. 
© lAug35; Label 4-6622. Borden 
Co. (P); 12Feb63; R310416. 



BROWN, L. V. W., ESTATE. 

Noranga. © 210ct35; Label 47190. 
L. V. W. Brown Estate (P); 25Mar63; 
R312809. 

COCA-COLA CO. 

Refreshment time. © 300ct35; Print 
15554. Coca-Cola Co. (P); 6Mar63; 
R3II223. 

COTTON CLUB BOTTLING CO. 

Chex. © lJan36j Label 47269. 
Cotton Club Bottling Co. (P); 
27May63; R316369. 

DAIRYPAK, INC. 

Territorial design no.l57A. 

© 15May36; Label 50807. DalryPak, 
Inc. (P); 31May63; R31669B. 

Territorial design no.l82A. © 21Jun35; 
Label 46277. DalryPak, Inc. (P); 
13May63; R315722. 

Territorial design no.l94A. 

© 29Nov35; Label 50808. DalryPak, 
Inc. (P); 31May63; R316697. 

Territorial design no.203A. 

© 26Aug35; Label 46854. DalryPak, 
Inc. (P); 31May63; R316694 . 

Territorial design no.210A. 

© 22Aug35; Label 46873. DalryPak, 
Inc. (P); 31May63; R316695. 

Territorial design no.288A. 

© 300ct35; Label 46875- DalryPak, 
Inc. (P); 31May63; R316696. 

DEARBORN CHEMICAL CO. 

Plumite. © 13Peb36; Label 47462. 
Dearborn Chemical Co. (P); 6Jun63; 
R316872. 

DIX (HENRY A.) & SONS CORP. 

Henry A. Dlx & Sons Corporation. 
© 23Aug35; Label 46570. Henry A. 
Dlx &: Sons Corp. (P); 6Jun63; 
R3I6871. 

DOLPHIN ENTERPRISES, INC. 

Natural barks. © 10Jan36,- Label 
53439. Dolphin Enterprises, Inc. 
(P); llMar63; R312739. 

FABER (EBERHARD) INC. 

Mongol colored. Indelible, thin lead 
pencils; paint with pencils. 
© 21Jan35; Label 54185. Eberhard 
Paber, Inc. (P); 7Jan63; R307956. 



FLACCOMIO, JOSEPH V. 

Pikesvllle, for Maryland straight 

rye vAilskey. See FLACCOMIO, 
VINCENT. 

FLACCOMIO, VINCENT. 

Pikesvllle, for Maryland straight 
rye whiskey. © 5Mar35i Label 
49035. Vincent Placcomlo & 
Joseph V. Placcomlo (P); 30Jan63; 
R3094OO. 

INDIANAPOLIS GLOVE CO., INC. 

Indian Apple Us gloves. © 1 Jan 36; 
Label 47139. Indianapolis Glove 
Co., Inc. (P)j 6Jun63; R316874. 

KRESGE-NEWARK, INC. 

Christmas street. © 20Nov35; 

Print 15622. Kresge -Newark, Inc. 
(P); 21Mar63; R313179. 

LIPTON (THOMAS J.) INC. 

Eight one cup. Individual tea bags. 
Yellow & red. © 15Sep35; 
Label 47486. Thomas J. Lipton, 
Inc. (P); 3OJUI63; R3193'H. 

Orange pekoe & pekoe tea. Yellow & 
red. © 15Sep35; Label 47487. 
Thomas J. Lipton, Inc. (P); 
3OJUI63; R319340. 

MEGS MACARONI CO. 

Cavaliere brand macaroni. © lJul35i 
Label 46230. Megs Macaroni Co. 
(P); 28Mar63; R3131't'*. 
La Vita brand macaroni. © lJul35; 
Label 46229. Kegs Nacaroni Co. (P)j 
l8jul62; R298603. 

PADJT POINT PRODUCTS CO. 

Stormbreaker roof. © 28Aug35; 

Print 15416, Paint Point Products 
Co. (P); 16Nov62; R305422. 



PENNSYLVANIA MACARONI CO., INC. 

Savoy brand. © l8Sep35; Label 46863. 
Pennsylvania Macaroni Co., Inc. 
(P); 19Peb63; R310763. 

PLIBRICO CO. 

Pirellne stove & furnace lining. 
© lDec35; Label 474o8. Pllbrlco 
Co. (P); 13Dec62; R3O6656. 



69 



70 



COMMERCIAL PRINTS AND LABELS 



POLAND SPRING (ME.) HOTEL. 
Poland mineral spring water. 
© 29Jul35; Label 46424. Poland 
Spring Hotel (P); 30ot62; R302692. 

POMPEIAN OLIVE OIL CORP. 

Avallo, pure Imported olive oil. 
© 21Jan36j Label 47488. Pompelan 
Olive Oil Corp. (p); 20Jun63; 
R31738O. 

PROCESS CORP. 

Astirpax. © 15Jun35; Label 46661. 
Process Corp. (P); 10Dec62; 
R307084 . 

REYNOLDS BROS., INC. 

Sturgeon Bay cherries. © 10ot35j 
Label 46699. Reynolds Bros., Ino. 
(P)j 28Nov62; R30535O. 

ROBINSON (JAMES S.) APOTHECARY. 
Acephen tablets. © lJan36; Label 
50357. Mary A. Robinson d.b.a. 
James S. Robinson Apothecary (P); 
24Jan63j R309076. 



ROBINSON, MARY A. See ROBINSON 
(JAMES S.) APOTHECARY. 

ROCCA BELLA OLIVE ASSN. 

Rocca Bella. © 15Dec34; Label 45211. 
Rocca Bella Olive Assn. (P); 
llDeo62; R30633I. 



SCHOENEMAN (J. ) INC. 

Wrinkle -proof . © l8Sep35; Print 
15442. J. Schoeneman, Inc. (p)j 
19Jun63; R317343. 

SEXAUER (J. A.) MANUFACTURING CO., INC. 
Mule Kick. © 20Peb36; Print 15713. 
J. A. Sexauer Mfg. Co., Inc. (?) ; 
lApr63; R313192. 

STANDARD BLEACHERY & PRINT. CO. 

Swanpruf . © 30Jul35; Label 46389. 
Standard Bleachery & Print. Co 
(P); 19Jul63; R319100. 



Swantex. © 17Jun35; Label 46133. 
Standard Bleachery & Print. Co. 
(P); 13Jun63; R317067. 

Swantlne. © 17Jun35; Label 46132. 
Standard Bleachery & Print. Co. 
(P); 13Jun63; R317066. 

STANDARD COFFEE CO., INC. 

Fresh bourbon blend oure coffee. 
© 30May35; Label 46972. Standard 
Coffee Co., Inc. (P); 8Apr63; 
R313663. 

UNITED SHOE CO. 

Style all the while. © llDec35; 
Label 47419. United Shoe Co. 
(P)j 31May63; R316626. 

VIVISON MACARONI CO., INC. 

Vivlano. © 13Apr35; Label 46172. 
Vivison Macaroni Co., Inc. (P); 
7May62; R294854. 



U.S. GOVERNMENT PRJNTING OFFICE : 1964 — 717-816 



Catalog of Copyright Entries: Third Series 
Volume 17, Part iiB, Number 2 



Commercial 
Prints and Labels 

July— December 

1963 



5J.^ ""^J^ 



^ 
* 




O 

o 



•* • • ^ 



COPYRIGHT OFFICE - THE LIBRARY OF CONGRESS 

WASHINGTON : 1964 



Catalog of Copyright Entries 
Third Series 



Catalog of Copyright Entries: Third Series 
Volume 17, Part iiB, Number 2 



Commercial 
Prints and Labels 

July— December 

1963 



o 

^ -^^llllllllllllf-^ O 

J- if -k ^ 




COPYRIGHT OFFICE - THE LIBRARY OF CONGRESS 

WASHINGTON : 1964 



Removal of Deposits From Copyright Office 



NOTICE is given to authors, copyright proprietors, and 
other lawful claimants that they may claim and remove 
before January 1, 1967, any article of the following named 
classes of published works deposited for copyright between 
January 1, 1961, and January 1, 1962, not reserved or 
disposed of as provided by sections 213 and 214 of Title 17 
of the United States Code and still remaining in the files of 
the Copyright Office at the time of the request for their 
removal. The classes of published works covered by this 
notice are: 

Books and pamphlets. 

Works of art; models or designs for works of art. 

Reproductions of a work of art. 

Drawings or plastic works of a scientific or technical 
character. 

Photographs. 

Prints and pictorial illustrations excluding prints or 
labels used for articles of merchandise. 
Other published works and all unpublished works are 
excluded from this notice. 

The request for the removal of any copyright deposit 
should be signed by the person entitled thereto or his duly 
authorized agent. Such request should identify the work 
by stating the title, author, copyright proprietor, registration 
number, and year of deposit, and should be addressed to the 
Copyright Office, Library of Congress, Washington, D.C. 
20540. 



L.C. card 6—35347 



This number identifies the Library of Congress 
printed card for the complete series of the Catalog of 
Copyright Entries. 

For sale by the Superintendent of Documents, 
U.S. Government Printing Office, Washington, D.C. 
20402. Price of this part is given on page vi. 



IV 



Preface 



The CATALOG OF COPYRIGHT ENTRIES 

is published by authority of sections 210 and 211 
of Title 17 of the United States Code. Section 210 
provides in part: "The current catalog of copy- 
right entries and the index volumes herein pro- 
vided for shall be admitted in any court as prima 
facie evidence of the facts stated therein as regards 
any copyright registration." 

The Catalog is subdivided into parts correspond- 
ing to the classes of material listed in section 5 of 
Title 17 of the United States Code. The table at 
the end of this preface shows the organization of 
the Catalog, the symbols used with the registration 
numbers to distinguish the classes, and the prices 
of the semiannual issues. 

The record of each copyright registration listed 
in the Catalog includes a description of the work 
copyrighted and data relating to the copyright 
claim (the name of the copyright claimant as 
given in the application for registration, the copy- 
right date, the copyright registration number, etc.) . 

Information as to changes of copyright owner- 
ship is not included in the Catalog, but a search 
of the Copyright Office Assignments and Related 
Documents Indexes may be requested from the 
Register of Copyrights, and a fee for the search 
and report will be estimated at the statutory rate 
of $3 per hour. 

In the case of each registration listed, except for 
renewals, there has been deposited a copy or 
copies of the work in accordance with the pro- 
visions contained in sections 12, 13, 14, or 215 
of Title 17 of the United States Code. 

For a more complete description of the contents 
of this issue of the Catalog see p. vii. 



Orders, payable in advance, for all parts of the 
Catalog of Copyright Entries should be sent to the 
Superintendent of Documents, U.S. Government 
Printing Office, Washington, D.C. 20402. Orders 
may be placed for individual issues, as subscrip- 
tions for one or more parts, or for the complete 
Catalog at $20 a year, and for periods of one, two, 
or three years. All orders should state clearly 
the title and the inclusive dates of the part wanted. 
Checks or money orders should be made payable 
to the Superintendent of Documents. 

The Copyright Office welcomes inquiries, sug- 
gestions, and comments on the content and 
organization of the Catalog. Such communica- 
tions should be addressed to the Chief of the 
Cataloging Division, Copyright Office, Library 
of Congress, Washington, D.C. 20540. 

Organization of Parts 

Each part listed in the following table records 
all current registrations in the class or classes 
indicated by the alphabetical symbols. Renewal 
registrations are separately listed at the end of 
each related part. The first letter of the symbol 
is that of the class under which registration is 
made; the second, if any, is a designation added 
by the Copyright Office for the purpose of statis- 
tical analysis. A zero immediately following the 
symbol, e.g., AFO, EFO, identifies a foreign work 
deposited under the waiver-of-fee provision (sec- 
tion 215 of Title 17 of the United States Code). 
Some parts also contain registrations made under 
other symbols if the subject matter or type of 
material is similar to that generally included in 
the part. 



Price per 
semiannual 
issue 
Part 1 Books and Pamphlets, Including Serials and 

Contributions to Periodicals $2.50 

A Books 

AF Books manufactured abroad (except those 

registered for ad-interim copyright) 
AI Books in the English language registered 

for ad-interim copyright 
BB Contributions to periodicals 

R Renewal registrations 

Part 2 Periodicals 1 .00 

B Periodicals 

BF Periodicals manufactured abroad (except 

those registered for ad-interim copy- 
right) 
Bl Periodicals in the English language regis- 

tered for ad-interim copyright 
R Renewal registrations 

Parts 3-4 Dramas and Works Prepared for Oral 

Delivery 1.00 

C Lectures and other works prepared for 

oral delivery 
DF Dramatic and dramatico-musical works 

published abroad 
DP Published dramatic and dramatico- 

musical works 
DU Unpublished dramatic and dramatico- 
musical works 
R Renewal registrations 

Part 5 Music 

EF Musical compositions published abroad 

EP Musical compositions published in the 

United States 
EU Unpublished music 
R Renewal registrations 



Price per 
semiannual 



3.50 



Part 6 Maps and Atlases 

F Maps 

R Renewal registrations 
Parts 7-11 A Works of Art, Reproductions of 
Works of Art, Scientific and Technical Draw- 
ings, Photographic Works, Prints and Pictorial 

Illustrations 

GF Works of art published abroad 

Published works of art and designs for 

works of art 
Unpublished works of art and designs for 

works of art 
Reproductions of works of art 
Published drawings or plastic works of a 

scientific or technical character 
Unpublished drawings or plastic works of a 

scientific or technical character 
Published photographs 
Unpublished photographs 
Prints and pictorial illustrations 
Renewal registrations 

Part 11 B Commercial Prints and Labels 

KK Commercial prints and labels 
R Renewal registrations 

Parts 12-13 Motion Pictures and Filmstrips 

LP Published motion-picture photoplays 

Unpublished motion-picture photoplays 
Published motion pictures other than 

photoplays 
Unpublished motion pictures other than 

photoplays 
Renewal registrations 



issue 
50.50 



1.00 



GP 

GU 

H 
IP 

lU 

JP 
JU 
K 
R 



1.00 



.50 



LU 
MP 

MU 

R 



Subscription price: Complete Catalog for the year 
S20.00. Add $5.75 for foreign mailing. Orders, ac- 
companied by remittances, should be addressed to the 
Superintendent of Documents, U.S. Government 
Printing Office, Washington, D.O. 20402. 



VI 



Table of Contents 



Current Reafistrations 



Page 

71 



Renewal Registrations 135 



Introduction 



PART IIB lists prints and labels, published in 
connection with the sale or advertisement of 
articles of merchandise or of services, which were 
registered in class K under the symbol KK. 

Arrangement is alphabetical under the name of 
the copyright claim.ant. Each work is described 
in a main entry which includes information per- 
tinent to the copyright claim. References lead 
from the names of joint claimants and authors 
and from variant forms of names. Works for 
which the subsisting copyright has been renewed 
are listed separately in the Renewal Registrations 
section. The copyright symbol © following the 
name under which the entry is listed signifies that 
the form of name used is that appearing on the 
application as claimant. The name is not re- 
peated following the copyright symbol © in the 
entry proper unless it is necessary to record addi- 
tional information from the application not in- 
cluded in the heading; e.g.: 
FARRELL, JAMES EDWARD. © 

Bowl a word, a fascinating word game. © 20Aug63; 
KKl 75000. 
FRANKONIA PRODUCTS, INC. 

Rambler Classic stationwagon. (License-plated model 
cars) © Frankonia, a.a.d.o. Frankonia Products, Inc.; 
8Sep63; KK176383. 

Each main entry for currently registered works 
includes, in addition to the claimant's name under 
which it is filed, the following items of informa- 
tion if available and applicable: 



1) Title, amplified if necessary by a brief de- 
scription of the pictorial content of the 
work, and followed by any variant tide. 

2) Names of contributors to the work. 

3) Series statement. 

4) Special descriptive data, limited to regis- 
trations which appeared in a newspaper or 
periodical, giving the name and issue date 
of the publication, the number of the page 
on which the item will be found, and the 
place of publication, if published abroad. 

5) Names of authors given in the application 
which do not appear elsewhere in the 
entry. 

6) Name of the employer in the case of a 
work made for hire, if so named in the 
application. 

7) Information contained in the application 
which relates to the registration of an 
earlier version of the work. 

8) Brief statement of the new matter on which 
copyright is claimed, preceded by the ab- 
breviation NM, if this information is 
given in the application and is not indi- 
cated elsewhere in the entry. 

9) Copyright symbol ©. 

10) Name of the copyright claimant when it is 
necessary to record information given in 
the application which is not included in the 
heading. 



vn 



11) Date of publication as given in the appli- 
cation. 

12) Registration number. 

Whenever it is necessary to indicate a variation 
between the information given in the application 
and in the copy of the work with respect to the 
claimant's name or the date of publication, the 
data from the application are given first, followed 
by the phrase "in notice" and the data given in 
the work; e.g., (C) Richard Roe & Co.; 8Aug63 
(in notice: 1962); KKl 74999. 

For renewal registrations, the main entry in- 
cludes, in addition to the claimant's name under 
which it is filed, the following items of information 
if available and applicable. 



1) Title. 

2) Copyright symbol. 

3) Date of original copyright. 

4) Original registration number. 

5) Name of the renewal claimant followed by 
a statement in parentheses, usually abbre- 
viated, giving the basis of the renewal claim 
as supplied by the applicant, e.g., "John 
Doe & Co. (P)" indicates that renewal of 
copyright is claimed by John Doe & Co. as 
proprietor. 

6) Date of receipt of the renewal application 
or the fee, whichever is later. 

7) Renewal registration number. 



Abbreviations and Symbols 



The following list includes abbreviations and 
symbols used in this catalog with specific copy- 
right or bibliographic meanings. Definitions are 
not given for abbreviations in common use. 
a.a.d.o. accepted alternative designation of 
a.k.a. also known as 

appl. application 

© copyright symbol 

d.b.a. doing business as 

NM new matter 

p. page, pages 



(P) 


proprietor of a commercial print or 




label 


pseud. 


pseudonym 


pub. 


published, publishing 


(R) 


renewal registration 


rev. 


revised 


t.a. 


trading as 


v., vol., 


volume, volumes 


vols. 




(W) 


widow of the author 


(Wr) 


widower of the author 



Registrations, July-December 1963 



Commercial prints and labels published in 
the United States 3, 445 

Commercial prints and labels published 
abroad 

Total 3, 445 

Renewals 121 



These figures represent the number of registra- 
tions for commercial prints and labels for July- 
December 1963, but do not necessarily represent 
the exact number of entries in this issue of the 
Catalog of Copyright Entries. Registration figures 
for other classes of material may be found in the 
respective parts. 



viu 



COMMERCIAL PRINTS AND LABELS 



CURRENT REGISTRATIONS 



A list of prints and labels published in connection with the sale or advertisement 
of articles of merchandise or of services, registered during the period covered by 
this issue. Arrangement is alphabetical under the name of the copyright claimant. 
References from the names of joint claimants and authors and from variant forms 
of names are interfiled. 



A & R METAL PRODUCTS CO., INC. © 

Wiper blade converter arm for Volks- 
wapien. © 2Aug63; KK175050. 

ft. J. INDUSTRIES. REYNOLDS MANUFACTURING 
CO. See REYNOLDS MANUFACTURING CO. 

ATA SYSTEM. 

A token of our appreciation. 
© Leroy T. Shoemaker d.b.a. 
ATA System; 2Peb63; KK175311. 

ACTIVE AUTOMATIC SALES CORP. © 

Look what's back; you should have 
the busiest spot in town with the 
all new 1963 coin operated Carom 
bumper pool table. © 8Aug63; 
KKI74999. 

ADJUST- A-RAIL CO. © 

If you can tighten a bolt, you can 
beautify your home with Adjust-A- 
Rall wrought iron. © 25Jun63; 
KKI74387. 

ADVANCE PRODUCTS CORP. © 

Cross-slide tables. Model CS-11. 
© 100ct62; KK17'+927. 

AEMCO. 

Sale now on new plastic, mJracle 
foam mattress; magic mattress 
keeps you warm automatically. 
© Aemco, Alfred C. Kather, sole 
owner; 15Jul63; KK175106. 

AIR APPLIANCE DEPT. , HOFFMAN INDUSTRIES. 
See HOFFMAN INDUSTRIES. AIR APPLIANCE 
DEPT. 

AIR JET CHEMICALS. © 

Grease Monkey cement cleaner. Contents 
one half gallon, approx . 1 lb 8 oz. 
net. © 6jun63; KK175612. 
Patio cement and masonry cleaner. 
Barbecue clean up. Contents one 
half gallon, apcrox . 1 lb. 8 oz. 
net. © 6jun63; KKI75613. 

AIRGUIDE INSTRUMENT CO. © 

Sea Glow new, marine add-an-instrument 
panels for functional beauty and 
glare-free lighting. (in Sports 
illustrated, Jan. 15, 1962) 
© 15Jan63; KK175725. 



AIRPLANE DIVISION, BOEING CO. See 
BOEING CO. AIRPLANE DIVISION. 

ALADDIN WINDOW FASHIONS CO. © 

Instant shades, a window shade from 
a bottle. Contents: 16 oz. 
Appl. author: Lewis W. Smith. 
© IIJUI63; KK17'^715. 

ALBERTO- CULVER CO. © 

Safe plastic tube. Alberto VO5 

shampoo. Net wt. 4 ozs. 

© 8May63; KK174417. 
Tresemme won't tell if you don't; 

5 conditioners borrowed from Alberto 

VO5. (In Personal romances, Aug. 

1963, p. 4 of cover) Appl. author: 

J. Walter Thompson Co. © 25Jun63; 

KKI75012. 

ALDSHIR MANUFACTURING CO., INC. © 
Which needle does your phonograph 
use? Appl. author: Gerald Shirley. 
NM: additions. © lJun63; KKI7456O. 

ALLEN AUTO LEASING CO. © 

Tax load or pay load? Some straight 
talk about auto and truck leasing 
... by Rex Ragan . © l4Mar63; 
KKI745II. 

ALTNOW, GEORGE GUSTAV. 

Pacific Wire-Grams. See PACIFIC 
WIRE WORKS CO. 



ALYS. 

Fuzzy Wuzzy lacing cards. 
WHITMAN PUB. CO. 



See 



AMERICAN BAKERS COOPERATIVE, INC. 
Shur-fresh white enriched bread. 
See ASSOCIATED GROCERS, INC. 

AMERICAN BIRD FOOD MANUFACTURING 
CORP. © 
3 Vees finch seed. Net weight 12 ozs. 

© lJul63; KKI74523. 
3 Vees finch treat. No. 237. 

Net weight 3 1/2 oz. © 8Apr63; 

KKI75763. 

AMERICAN CAN CO. DIXIE CUP DIVISION. © 
Before you put your lOj^ in, let us 
put our 2/ in. This miracle lining 
in Dixie Mira-Glaze cups ends card- 
board taste. (In The Reader's 
digest, Aug. 1963. p. 248) Appl. 
author: Hicks & Greist, Inc. 
© 24Jul63; KKI74763. 



design) Stock no.l6l5. 9 ounce, 
tumbler size. © 230ct63; KK176742. 

Fill your Dixie dispenser, not your 
sink. To each his own Dixie cup. 
(In Reader's digest, Oct. I963, 
p. 7) Appl. author: Hicks & Grc-lst, 
Inc. © 25Sep63; KK175925. 
Kids help themselves, less work for 
you with a Dixie cup dispenser. 
(In The Reader's digest, Apr. I963, 
p. 18) Appl. author: Hicks & 
Greist, Inc. © 21Mar63; KK174871. 
Lenten design. 1 pt. liq. (Dixie 
container, no. 2186) © 100ct63. 
Barnyard animals. © KK176324. 
Bunnies. © KKI76326. 
Chickens. © KKI76325. 
Ducks. © KKI76327. 

Now enjoy anything from consomme to 
coffee in Dixie Mira-Glaze service. 
(In The Reader's digest, Sept. 
1963, p. 193) Appl. author: Hicks & 
Greist, Inc. © 28Aug63; KK175477. 

100 Dixie cups in the double pack; 
let the kids help themselves. 
(In The Reader's digest, Nov. 1963, 
p. 30-31) Appl. author: Hicks & 
Greist, Inc. © 290ct63; KK176677. 

Snowflake design. No. 5716. 1 pint 

liquid. © 4nov63; KKI76809. 



Vintage design. 
KKI74386. 



9 fl. oz. © 26Jun63; 



AMERICAN COLLEGE TUITION CORP. © 

Pennies a day assure your children a 
college education. © 3Sep63; 
KKI75736. 

Program for American college education. 
Systematic deposit programmer. 
[Revolving disk] © l6Sep63; 
KKI75850. 

When your children are ready for 
college, will you have the money? 
Will your child miss the graduation 
parade? © 12Aug63; KK175266. 

AMERICAN FLANGE & MANUFACTURING CO. , 

INC. © 

Rip Cap, a Tri-Sux^ product, a unique 
new concept in bottle caps that 
provides tighter sealing, eliminates 
openers. Appl. author: Freiwald & 
Coleman. © l2Nov63; KK177105. 



71 



72 



COMMERCIAL PRINTS AND LABELS 



July-Dec. 



AMERICAN HONDA MOTOR CO. , INC. © 

America's fastest selling 2nd car on 
two wheels. [Man on steps] (in 
Esquire, Aug. I963, p.l'f) Appl. 
author: Grey Advertising, Inc. 
© i8jui63; KK176332. 
America's largest selling 2nd car on 
two wheels. [Woman on steps] 
(In The Saturday evening post, 
July 13, 1963, p. 3 of cover) Appl. 
author: Grey Advertising, Inc. 
© 13Jul63; KKI76336. 
Bring 'em back alive. (in Playboy, 
Oct. 1963, p. 87) Appl. author: 
Grey Advertising, Inc. © 17Sep63; 
KKI76625. 

Honda $245. (In Sports Illustrated, 
June 17, 1963, p. 61) Appl. author: 
Grey Advertising, Inc. © 17Jun63; 
KKI76333. 

Lucky dog. (in Playboy, Aug. 1963, 
p. 9) Appl. author: Grey Advertis- 
ing, Inc. © i8Ju163; KKI7633'*. 

Smart shopper. Honda. (in Life, 

Apr. 26, 1963, p. 106) Appl. author: 
Grey Advertising, Inc. © 26Apr63; 
KKI76335. 

You meet the nice.st people on a 
Honda. (In Life, June lli, I963, 
p. 22-23) Appl. author: Grey 
Advertising, Inc. © l4Jun63j 
KKI75709 . 

AMERICAN INN POODS, INC. © 

American Inn quality foods for 
hotels, restaurants and insti- 
tutions. Whole kernel golden 
sweet corn. Net weight 6 lbs. 
10 oz. © ltNov63; KKI77753. 

AMERICAN JET SPRAY INDUSTRIES, INC. © 
Re-Pell, personal protectant spray 
for protection against the attack 
of assailants. Net wt. 2.5 oz. 
© 280ct63; KKI77685. 

AMERICAN MUTUAL LIABILITY INSURANCE 

CO. © 

He built from the ground up. [En- 
dorsed by Edwin S. Joehnk] (In 
EngineerinE news-record, Sept. 26, 
1965, p. 16) © 24Sep63; KK176IOI. 

I appreciate sustained effort. 
[Endorsed by Julius A. Schelbel] 
(In Engineering news-record, 
Aug. 29, 1963, p.l't) © 27Aug63; 
KK1757'^3. 

I like a man I can count on. [En- 
dorsed by Justin Brown] (in 
Business week, Dec. 7, 1963, P.29) 
© 6Dec63; KKI77I15. 

I like a man who comes to the point. 
[Endorsed by Hubert A. Lavallee] 
(In Newsweek, Sept. 2, 1963, 
p. 10) © 27Aug63; KK1757'+'+. 

I like a man who levels with me. 
[Endorsed by J. Gilbert Stein] 
(In Engineering news-record, Aug. 1, 

1963, p. 10) © 30JU163; KK174997. 

I like a man with Ingenuity. [Endorsed 
by Gilbert A. Bruno] (In Engineer- 
ing news-record, July 4, I963, p. 24) 
© 2Jul63; KKI7479O. 

I like a positive attitude. [En- 
dorsed by Robert E. Pflaumer] 
(In Wall Street Journal, Nov. 6, 
1963, p. 15) © 6Nov63; KKI77414. 

These men work to prevent accidents. 
[Endorsed by Elmer F. Franz] (In 
Newsweek, July 8, I963, p. 10) 
© 2Jul63; KKI74791. 

They do more for us. [Endorsed by 
Sam M. Boykln, Jr.] (in Newsweek, 
Sept. 30, 1963, p. 12) © 24Sep63; 
KKI76IO2. 

We like a clear thinker. [Endorsed by 
Walter T. Margetts, Jr.] (in News- 
week, Aug. 5, 1963. p. 8) © 30Jul63; 
KK174998. 



With the help of experts from American 
Mutual, top corporations hold 
workmen's compensation costs 26^ 
to 56^ below average. [Endorsed by 
Fllntkote Co.] (in The Wall Street 
Journal, Sept. 19, 1963, p. 14-15) 
© 19Sep63; KKI76IO3. 

AMERICAN OIL CO. © 

Americana: Custer's last stand. (in 
Life, May 18, 1962, p.lOO-lOl) 
© 15May62; KKI7633I. 
A golden spike was the final tie. 
There's nothing in the world like 
traveling in America. (In Reader's 
digest, Oct. 1963, P.I68B-C) 
© 23Sep63; KK175976. 
Good trip? Not a speck of trouble. 
(In Miami herald, Nov. 12, 1963, 
P.20-A) © I2N0V63; KK177148, 
My advice, Sir, get De-Icer. It's 
now in both American super premium 
and American regular gasolines 
at no extra cost. (In Deseret 
news and telegram, Dec. 2, 1963, 
p.7C) © 2Dec63; KKI77529. 
My advice, sir, get De-icer I Not 

a speck of trouble . Amoco gasoline. 
(In The New Orleans state item, 
Nov. 4, 1963, p. 18) © 4Nov63j 
KKl 77191. 
Oklahoma started with a rush. (in 
Life, Sept. 13, 1963, p. 6-7) 
© llSep63; KKI75749. 

AMERICAN OIL CO. STANDARD OIL DIVISION. 

Americana: Blackbeard. (in Life, 
Aug. 24, 1962, p. 42-43) © American 
Oil Co. (in notice: Standard Oil 
Division, American Oil Co.); 
21Aug62; KKI76330. 

Americana: Evacuation of Boston. 
© American Oil Co. (in notice: 
Standard Oil Division, American 
Oil Co.); 17Apr62; KKI76329. 

Just being together is the greatest 
gift of all. (in The Reader's 
digest, Dec, I963, p.24B-24C) 
© American Oil Co. (in notice: 
Standard Oil Division, American 
Oil Co.); 21Nov63j KKI77263. 

AMERICAN PETROFINA. © 

Meanwhile, if you're driving down the 
road and you see a Plna station, 
even if the sign says Cosden, and. 
(in The Dallas times herald, 
Sept. 23, 1963, p.A-9) Appl. au- 
thor: Freeman & Gossage, Inc. 
© 23Sep63; KKI77608. 
Pink Air, a major scientific break- 
through in automotive know-how? 
(In Port Worth star-telegram. 
May 6, 1963, section one, p. 10) 
Appl. author: Freeman & Gossage, 
Inc. © 6May63; KKI7636O. 
Pink Air, a tire-side chat. (In 
Port Worth star-telegram. Mar. 18, 
1963, section two, p. 8) Appl. 
author: Freeman & Gossage, Inc. 
© l8Mar63; KKI7636I . 
Q: Is It true that all brands of 
gasoline are pretty much alike? 
Pink Air. (In Fort Worth star-tele- 
gram, June 24, I963, section two, 
p. 3) Appl. author: Freeman & 
Gossage, Inc. © 24jun63; KK177167. 

AMERICAN QUARTER HORSE ASSN. © 

You start with the feet. (In Hoofs 
and horns, July 1963, P-7) 
© 3Jul63; KK176925. 

AMERICAN REPUBLIC INSURANCE CO. © 

Based on the facts in the chart above, 
which hospital Insurance company 
would you choose now? (In Life, 
Oct. 18, 1963, markets 4, 6, 10, 
15, p.R3) Appl. author: Bruce B. 
Brewer & Co. © l80ct63; KK177609. 



If you have ever found yourself In 
this position . . . which hospital 
insurance company would you choose 
now? (In Life, Oct. 18, 1963, 
markets 3, 5, 7, 11, p.R5) Appl. 
author: Bruce B. Brewer & Co. 
© l80ot63; KKI77610. 

2 questions to ask yourself about 
your hospital insurance. (in 
TV guide. Western Illinois ed., 
Sept. 28-Oot. 4, 1963, p.A-46-- 
A-47) Appl. author: Bruce B. 
Brewer & Co. © 28Sep63; KKI77736. 

Which box of strawberries would you 
buy? But are you getting your 
money's worth in hospital Insurance? 
(In Des Moines register, July l4, 
1963, P.8-L) Appl. author: Bruce B. 
Brewer & Co. © l4Jul63; KKI77583. 

Who wins when hospital insurance 
companies are Judged this way? 
(In TV guide, Minneapolis-St. Paul 
ed., Sept. 28-Oct. 4, I963, p.A-62-- 
A-63) Appl. author: Bruce B. 
Brewer & Co. © 28Sep63; KK177737. 

Will your next illness cost you your 
hospital insurance? (in TV guide, 
Kansas City ed. , Sept. 28-Oct. 4, 
1963, P.A-46--A-47) Appl. author: 
Bruce B. Brewer & Co. © 28Sep63; 
KKI77738. 

AMERICAN ROAD EQUIPMENT CO. © 

Concrete reasons for using Econmobile 
620. (In Contractors and engineers, 
Aug. 1963, p. 108) © 2Aug63; 
KKI75243. 
Econmoblles help Peter Klewit Sons' 
Co build interstate 70 overpasses 
Econmobile 620. (In Contractors 
and engineers, Sept. 1963, p. 110) 
© 3Sep63; KK175842. 
Econmoblles lift, deliver, and pour 
for seven building projects. (In 
Contractors and engineers, 
Nov. 1963, p. 96) © IN0V63; 
KKI77395. 
Husky Econmoblles hurry completions 
for Hawkins Construction. American 
Econmobile 620. (In Contractors 
and engineers, Oct. I963. p. 114) 
© 30ct63; KKI76471. 
No ancestors and proud of it. 

You can't find the ol ' grandaddy 
of the new Econmoblles. (in 
Contractors and engineers, June 
1963, p.l40) © 6Jun63; KK174148. 
We're In the raising and lowering 
business. (In Contractors and 
engineers, July 1963, p. 114) 
© 3Jul63; KKI74899. 

AMERICAN SAINT GOBAIN CORP. © 

Huewhlte sunscreens work 24 hours a 
day. © 10ct63; KKI7765I. 



AMERICAN SUMATRA TOBACCO CORP. HILSUM 
SALES CORP. See HILSUM SALES CORP. 



AMERICAN TOBACCO CO. © 

A 5-shelf rack is like a 3-wheeled 
cart. One short! (In Chain store 
age, supermarket managers ed., 
Oct. 1963, p. 65) Appl. author: 
Batten, Barton, Durstlne & Osborn, 
Inc. NM: additions & revisions. 
© 25Sep63; KK177272. 

A 5-shelf rack Is like a 3-wheeled 
cart, one short. Today you need 
MAP'S Super Six. (In Chain store 
age, supermarket managers ed . , 
Sept. 1963. p. 85) Appl. author: 
Batten, Barton, Durstlne & Osborn, 
Inc. © 20Aug63; KKI75900. 

Get Lucky. Lucky Strike cigarettes. 
[Hunting scene] (In Ebony, Sept. 
1963, p. 26) Appl. author: Batten, 
Barton, Durstlne & Osborn, Inc. 
© l6Aug63; KKI75627. 



1963 



CURRENT REGISTRATIONS 



73 



Get Lucky. Trout fishing. Lucky 
Strike cigarettes. (In Ebony, July 
1963, p. 39) Appl . author: Batten, 
Barton, Durstlne & Osborn, Inc. 
© 20Jun63; KK175625. 

Get Lucky, the taste to start with, 
the taste to stay with. Lucky 
Strike cigarettes. Cowboys. (in 
Grit, June 2, I963) Appl. author: 
Batten, Barton, Durstlne & Osborn, 
Inc. © 2Jun63; KK175780. 

Hungry for flavor? Tareyton's got It. 
[Four lllus. of pop open pack] 
(In Wilmington news, Aug. 7, 1963, 
p. 3) Appl. author: L. C. Gumblnner 
Advtg. Agency. © 7Aug63; KK175223. 
Hungry for flavor? Tareyton's got It. 
[Girl holding clgareti;e In right 
hand] (In This week magazine, 
Aug. 4, 1963, p. 8) Appl. author: 
L. C. Gumblnner Advertising Agency. 
© 4Aug63; KK1751'^0. 

Hungry for flavor? Tareyton's got 
It. [Girl, left earring showing] 
(In Ebony, Aug. 1963, p. 31) Appl. 
author: L. C. Gumblnnner Advertising 
Agency. © l6Jul63; KK17'*787. 

Hungry for flavor? Tareyton's got 
It. [Head of man In open neck 
shirt] (In Time, July 12, 1963, 
p.4l) Appl. author: L. C. Gumblnner 
Advertising Agency. © 9Jul63; 
KK17t788. 

Infrared camera sheds new light on 
old question. (in Albs bulletin, 
Aug. 1963, pA of cover) Appl. 
author: Batten, Barton, Durstlne & 
Osborn, Inc. NM: new matter. 
© lAug63; KK177'*65. 

Lucky Strike separates the men from 
the boys but not from the girls. 
(Bulldozer driver) (In Grit, 
Aug. 25, 1963) Appl. author: 
Batten, Barton, Durstlne & Osborn, 
Inc. © 25Aug63; KKI75779. 

Lucky Strike separates the men from 
the boys, but not from the girls. 
Christmas. (in Argosy, Dec. 1963, 
p. 22) Appl. author: Batten, Barton, 
Durstlne & Osborn, Inc. © 20Nov63; 
KKI77656. 

Lucky Strike separates the men from 
the boys, but not from the girls. 
[Race car driver] (In Ebony, 
Nov. 1963, P-^5) Appl. author: 
Batten, Barton, Durstlne & Osborn, 
Inc. © I60ct63; KKI77658. 
Lucky Strike separates the men from 
the boys, but not from the girls. 
[Race car driver] (In TV guide, 
Aug. 10-16, 1963) Appl. author: 
Batten, Barton, Durstlne & Osborn, 
Inc. © 7Aug63; KKI75626. 

Lucky Strike separates the men from 
the boys, but not from the girls. 
(Trout fry) (In Grit, Sept. 22, 
1963) Appl. author: Batten, Barton, 
Durstlne & Osborne, Inc.; S 22Ssp63; 
KKI75903. 
The mildest top quality cigar. 

Antonio y Cleopatra. (In Tobacco 
retailers' almanac 1963-6'*-, p. 17) 
Appl. author: Gardner Advertising 
Co. © lNov63; KK176867. 

19't9, the big five had 86.956 of the 
market . . . 1963j the modern merchant 
needs MAP, Modern American Plan. 
(In Chain store age, supermarket 
e.xecutives ed., June 1963, P- 52-53) 
Appl. author: Batten, Barton, 
Durstlne & Osborn, Inc. © 20May63j 
KKI75902. 
1949, the big five had 86. 95? of the 
market . . . I963, the modern mer- 
chant needs MAP, Modern American 
Plan. (In Chain store age, super- 
market managers ed . , July 1963, 
p.30-31) Appl. author: Batten, 
Barton, Durstlne & Osborne, Inc. 
© 20Jun63; KK175901 . 



Over, under, around, and through. 
Pall Mall travels pleasure to you. 
(In New York Journal American, 
Aug. 19. 1963, p. 30) © 19Aug63; 
KK1752'*5. 
Over, under, around, and through. 
Pall Mall travels pleasure to you. 
(In Playboy, Nov. I963, p. 75) 
Appl. author: Sullivan, Stauffer, 
Colwell & Bayles, Inc. © l60ot63; 
KKI76520. 
Pall Mall's natural mildness is so 
good to your taste. (In Newsweek, 
Aug. 5, 1963, p. 21) Appl. author: 
Sullivan, Stauffer, Colwell & 
Bayles, Inc. © 31Jul63; KK17'*891. 
Pall Mall's natural mildness is so 
good to your taste. (In Playboy, 
Sept. 1963, p. 80) Appl. author: 
Sullivan, Stauffer, Colwell & 
Bayles, Inc. © 15Aug63; KK175225. 
Fall Mall's natural mildness is so 
good to your taste. (In Sports 
afield, Oct. 1963, p. 20) Appl. 
author: Sullivan, Stauffer, Colwell 
& Bayles, Inc. © 27Sep63; 
KKI76025. 
Quality products of The American 
Tobacco Co. ^ packages. (In 
NATO co-ordinator, Apr. 1962, p. 22) 
Appl. author: Batten, Barton, 
Durstlne & Osborn, Inc. © 28Feb62; 
KKI77655. 
Shot in the arm for tobacco research, 
(in Industrial medicine and surgery, 
Nov. 1963) Appl. author: Batten, 
Barton, Durstlne & Osborn, Inc. 
NM: additions Sc revisions. 
© 5Nov63; KKI7727I. 
Taste the delicious difference, only 
in new Montclalr. (In New York 
times, Aug. I'*. 1963, p.22) 
Appl. author: Sullivan, Stauffer, 
Colwell & Bayles, Inc. © l'tAug63; 
KK175251- 
Taste the delicious difference only 
in new Montclalr. (In The Philadel- 
phia inquirer. Today magazine, 
Sept. 29, 1963, p. 17) © 29Sep63; 
KKI76225. 
Try 'em all. Roi-Tan. (In Chicago 
daily news, Sept. 25, 1963, p. 69) 
Appl. author: Terry Rees. 
© 25Sep63; KK176473. 
Try 'em all. Roi-Tan. (In Rocky 
Mountain news, Sept. 25, 1963, 
p. 70) Appl. author: Terry Rees. 
© 25Sep63; KKI76477. 
Try 'era all. Size up Roi-Tan. 
(In St. Louis post dispatch, 
Sept. 27, 1963, p.7C) Appl. 
author: Terry Rees. © 27Sep63; 
KKI76478. 
Try 'em all, the long ... and the 
tall. Roi-Tan. (In The Morning 
record, Sept. 27, 1963, p.9) 
Appl. author: Terry Rees. 
© 27Sep63; KKI76347. 
Try 'em all, the long, the short and 
the tall. Fresh Falcons. Roi-Tan. 
(In The Kansas City star, Oct. 4, 
1963, p.l8) Appl. author: Terry 
Rees. © 40ct63; KK176640. 
Try 'em all, the long, the short and 
the tall. Fresh Falcons. Roi-Tan. 
(In Wyoming State tribune, Sept. 25, 
1963, p. 17) Appl. author: Terry 
Rees. © 25Sep63; KKI76676. 
Try 'em all, the long, the short and 
the tall. Fresh Perfectos extra. 
Roi-Tan. (In The Kansas City star, 
Oct. 4, 1963, p.l7) Appl. author: 
Terry Rees. © 40ct63; KK176642. 
Try 'em all, the long, the short and 
the tall. Fresh Trumps. Roi-Tan. 
(in The Kansas City star, Oct. 4, 
1963, p. 19) Appl. author: Terry 
Rees. © 40ct63; KK176641 . 

Try 'em all, the long, the short and 
the tall. Roi-Tan. (In Seattle 
post intelligencer, Sept. 27, 1963, 
p. 23) Appl. author: Terry Rees. 
© 27Sep63; KK176460. 



Us Tareyton smokers would rather 
fight than switch. Chrlatmaa. 
[Man's head] (In Playboy, 
Dec. 1963) Appl. author: Batten, 
Barton, Durstlne & Osborn, Inc. 
© 17Nov63; KKI77657. 

Us Tareyton smokers would rather 
fight than switch. (In Life, 
Oct. 11, 1963) Appl. author: 
Batten, Barton, Durstlne Jc Osborn, 
Inc. © 70ct63; KKI76562. 

Us Tareyton smokers would rather 
fight than switch. Man's head. 
(In The Lexington herald, Sept. 12, 
1963) Appl. author: Batten, Barton, 
Durstlne & Osborn, Inc. © 12Sep63; 
KKI76201. 

Us Tareyton smokers would rather 
fight than switch. (Man's head) 
(In The Sporting news, Sept. 21, 
1963, p. 15) Appl. author.- Batten, 
Barton, Durstlne & Osborn, Inc. 
© l9Sep63; KK175781. 

Us Tareyton smokers would rather 
fight than switch. [Woman's head] 
(In Time, Nov. 15, 1963) Appl. 
author: Batten, Barton, Durstlne & 
Osborn, Inc. © 12Nov63; KK17765'^. 

What a delicious difference when the 
menthol's in the filter, only Mont- 
clalr puts it there. (In New York 
journal American, July 22, 1963, 
p. 7) Appl. author: Sullivan, 
Stauffer, Colwell & Bayles, Inc. 
NM: revision. © 22Jul63; KK175052. 

What a delicious difference when the 
menthol's in the filter, only 
Montclalr puts it there. (In The 
New York times, July 15, 1963, p.l8) 
Appl. author: Sullivan, Stauffer, 
Colwell & Bayles, Inc. © 15JUI63: 
KK174644. 

Why didn't somebody do it before? 
Montclalr modem cigarettes. 
(In The Cleveland press, June 18, 
1963, p.A-7) Appl. author: Sulli- 
van, Stauffer, Colwell & Bayles, 
Inc. NM: illus. & revisions. 
© l8Jun63; KKI74449. 
Why didn't somebody do it before? 
Read why Montclalr 's last puff 
tastes as fresh as the first puff. 
(In Trenton evening times, June 25, 
1963, p. 12) Appl. author: Sullivan, 
Stauffer, Colwell & Bayles, Inc. 
NM: new illus. © 25Jun63j KK175252. 

Why we take a cigarette's tempera- 
ture. (In Albs bulletin, June 1953, 
p. 4 of cover) Appl. author: Batten, 
Barton, Durstlne & Osborn, Inc. 
NM: new matter. © lJun63; KK177'*66 

AMERICAN WHOLESALE CLUB, INC. © 

Absolutely last chance, guaranteed 
America's finest nylons. © 5Jun63; 
KKI75738. 
Don't forget, you were recommended by 
a friend. © 5Jun63j KK175739. 

What's the matter? World's finest 
first-quality nylons. © 5Jun53; 
KKI76OO2. 

AMISH FARM & HOUSE. 

7 Sweets & 7 Sours pure quince Jelly. 
Net contents 10 ozs. © Adolph 
Neuber d.b.a. The Amlsh Farm & 
House; 3Aug63; KK174920. 

m?EX CORP. © 

What data recorder gives you the most 
performance per pound? FR-I3OO. 
(In Electronic design publication, 
June 7, 1963, p. 155) © 7Jun63; 
KKI77149. 



ANCIENT AGE DISTILLING CO. © 

All dads are alike on Father's Day. 
(In Cleveland press & news, June 12, 
1963, p. BIO) Appl. author: Otto 
Kleppner. © 12Jun63; KK17^5'*'*. 



74 



COMMERCIAL PRINTS AND LABELS 



July-Dec. 



ANCIENT AGE DISTILLING CO. -Con. 

$500.00 in prizes awarded each month. 
How a fish cleans up on good read- 
ing. Ancient Age bourbon. (In 
Sports afield, July I963, p. 5) 
Appl . author: Otto Kleppner. 
© lJul65; KK175635. 
$500.00 in prizes awarded each month. 
How a fish sizes up the law. 
Bourbon. (In Sports afield, Sept. 
1965. p. 63) Appl. author: Otto 
Kleppner. © lSep65; KKI75898. 
How a new coat keeps a grasshopper in 
style. Sports idea contest. (In 
Sports afield, Nov. I963, p.ll) 
Appl. author: Otto Kleppner. 
© IN0V65; KK176848. 
How to bait trout like an Easter 
bunny. Sports idea contest. (in 
Sports afield, Aug. I963, p.l?) 
Appl. author: Otto Kleppner. 
© lAug63; KKI75783. 
How to get Pido hooked on swimming. 
Sports idea contest. (In Sports 
afield, Oct. I963, p. 9) Appl. 
author: Otto Kleppner. © 10ct63: 
KKI7666I. 
How to give a dog the bird. Sports 
idea contest. (in Sports afield, 
June 1963, p. 5) Appl. author: 
Otto Kleppner. © lJun63; KK174548. 
If you can find a better bourbon, buy 
it. America's largest selling 6 year 
old Kentucky bourbon. (In Sports 
illustrated, Mar. 4, I963, p.M7) 
Appl. author: Otto Kleppner. 
© ltMar63,- KK174648. 
If you can find a better bourbon, buy 
it. Ancient Age bourbon, 8 year 
old straight Kentucky bourbon. 
(In TV guide, Aug. 3, 1963, p.A-9) 
Appl. author: Otto Kleppner. 
© 3Aug63; KKI7563O. 
If you can find a better bourbon, 
bwxc-lt; perfect call. (In National 
football league Illustrated, 
Aug. 17, 1963, p. 15) Appl. author: 
Otto Kleppner. © 17Aug63; KKI76851. 
If you can find a better bourbon, 
try it. (in Atlanta world, 
Sept. 19, 1963, p. 2) Appl. author: 
Otto Kleppner. © 19Sep63; 
KKl 76663. 
If you can give a better bourbon, 
give it; great for selling because 
it's great for giving. (In Indiana 
beverage life, Oct. 1963, p. 10-11) 
Appl. author: Otto Kleppner. 
© 10ct63; KKl768'+7. 
Impartial umpires agree: If you can 
find a better bourbon, buy it. 
(In Chicago White Sox official I963 
scorebook, p. 24) Appl. author: 
Otto Kleppner. © l6Apr63; KK174549. 
It beats all for the July 4th 
celebration. If you can find a 
better bourbon, buy it. (in The 
Washington post, July 3) 1963. 
p.A-6) Appl. author: Otto Kleppner. 
© 3Jul63; KK175899. 
Return of the big 1/2 gallon offer. 
Ancient Age bourbon. (in Beverage 
industry news, July 1, I963, P • 20 ) 
Appl. author: Otto Kleppner. 
© lJul63; KKI7563I. 

ANDERSON CO. © 

Anco dealers' $5.00 box-flap bonus 

bond. © 30Sep63; KK177604. 
Anco dealers' $2.50 box-flap bonus 

bond. © 30Sep63; KKI77605. 

Anco six-pack, stock no. 866, simpli- 
fied wiper blade inventory; Anco 
arm-pack, stock no.l55, simplified 
wiper arm inventory. © 30Sep63; 
KKI776O7. 
Anco windshield wiper blndes for top 
value, top performance. (Weatherly 
Index 230) © 13Sep63; KKI776O6. 



ANGOSTURA WUPPERMANN CORP. © 

Make mine an old fashioned and don't 
forget the Angostura bitters. [Man 
standing by bar dressed, except for 
pants, & wearing garters] (In 
Sports Illustrated, Nov. 4, 1963, 
p. 7) Appl. author: Foote, Cone 8: 
Beldlng. © 310ct63; KKI76966. 
The shame, my son flunking Bartender 
School for not using Angostura in 
Manhattans. Angostura aromatic 
bitters. (In Newsweek, Oct. 7, 
1963, p. 65) Appl. author: Foote, 
Cone & Belding. © 10ct63; KKI7698I . 

ANHEUSER-BUSCH, INC. © 

As refreshing as crisp mountain 
air. Busch Bavarian beer. (In 
Evening tribune, San Diego, Calif., 
Aug. 2, 1965, p.a-32) Appl. author: 
William Spencer. © 2Aug63; 
KKI76476. 
The best of two worlds in one great 
beer. Busch Bavarian beer, 
(in New Orleans states-item, 
July 19, 1963, p. 5) Appl. author: 
Joseph Dettling. © 19Jul63; 
KKI75209. 
Bright as sun on mountain snow, the 
beer that fits California living. 
Busch Bavarian beer. (In Los 
Angeles times, June 12, I963, p. 17) 
Appl. author: Wllliani Spencer. 
© 12Jun63; KK174442. 
Clear and bright as mountain air. 
Busch Bavarian beer. (In Los 
Angeles times, Apr. 17, 1963, 
pt.l, p. 17) Appl. author: William 
Spencer. © 17Apr63; KK174393. 

Hungry? This calls for Budwelser. 
That Bud, that's beer. (In 
Columbia Mlssourian, Aug. 23, 1963, 
p. 6) Appl. author: D'Aroy Adver- 
tising Co. © 23Aug63; KK175748. 
In tab-top cans. Busch Bavarian beer. 
(In St. Louis Cardinals Busch 
Stadium scorecard, p. 4 of cover) 
Appl. author: Joe Dettling. 
© 15Apr63; KKI76765. 
Old world smoothness, new world 
lightness. Busch Bavarian beer, 
(in Richmond times dispatch. 
May 24, 1963, p. 26) Appl. author: 
William Spencer. © 24May63; 
KKI74415. 

Old v'orld smoothness, new world 
lightness. Busch Bavarian. 
(In The Miami news. May 8, 1963, 
P.20A) Appl. author: William 
Spencer. © 8May63; KKI74385. 

Refreshingly different. Busch 
Bavarian beer. Bobsled on run. 
(In St. Louis Cardinals Busch 
Stadium scorecard, p. 4 of cover) 
Appl. author; Joe Dettling. 
© 15Apr63; KKl 7 67 67 . 

Refreshingly different. Busch 
Bavarian beer. Bottle & glass. 
(In St. Louis Cardinals Busch 
Stadium scorecard, p. 4 of cover) 
Appl. author: Joe Dettling. 
© 15Apr63; KKI76766. 

Refreshingly different . Busch 
Bavarian beer. Skiers on slope. 
(In St. Louis Cardinals Busch 
Stadium scorecard, p. 4 of cover) 
Appl. author: Joe Dettling. 
© 15Apr63; KKI76768. 

Sunny flavor beneath a snowy cap. 
Busch Bavarian. (In Evening 
tribune, San Diego, Calif., 
July 2, 1963, p.A-30) Appl. au- 
thor: William Spencer. © 2Jul63; 
KKI75807. 

A world of difference, a new kind of 
beer. Busch Bavarian. (In Los 
Angeles times. May 22, I963, 
p. 17) Appl. authol-: William 
Spencer. © 22May63; KK174443. 



ANTI-HYDRO WATERPROOFING CO. © 
For durable, impermeable concrete 
and masonry. Appl. author: 
Mortimer W. Meyer. © l6Sep63; 
KK176404. 
Produce tough dustless floors; for non- 
dusting & impermeable concrete 
floors use Anti-Hydro. Appl. author: 
Mortimer W. Meyer. © 15Apr63; 
KKI7537I. 

ANTOINE ' S . 

Edi-An's rose Jar kit, for making a 
delightfully fragrant old fashioned 
rose jar pot-pourri. © Edith M. 
Antolne & William L. Antoine d.b.a. 
Antoine's; lJun63; KK174854. 

APARTMENT INFORMATION DIRECTORY SERVICE, 
INC. © 

Aids. Appl. author: Stanley K. 
Gumble. © 10Jul63; KKI75126. 

APOLLO HOUSE. 

The perfect way to record the happiest 
events of life, personallzpu delft 
blue Bar Mltzvah Plate, Bas Mitzvah 
plate. © Nathan L. Wolf a.b.a. 
Apollo House; 12Apr63; KKI74432. 

AQUARIUM SUPPLY CO. 

Aquarium reflector. © Aquarium 
Supply Co., a division of Stemco 
Industries, Inc.; 4Apr60; KKI76392. 

AQUARIUMS, INC. © 

Junior Aquarist aquarium with Floating 
Hatchery. Complete 15 piece set. 
© 12Jun63; KK174398. 
Junior Aquarist 15 piece, aquarium 
hobby set with Floating Hatchery. 
© 12Jun63; KKI74399. 
Wll-Nes fluorescent convert-a-lite; 
convert your aquarium reflector 
to fluorescent. © 28Jun63; 
KK177751. 

AR-EX PRODUCTS CO. © 

Let facts protect your patients. 
Hypo-allergenic cosmetics. 
(In Skin, Aug. 1963) © lJul63; 
KK176n7. 

ARNOLD, ARNOLD. © 

The counting toy. No. 975. 

© 13May63; KK174882. 
Let's pretend story drawing set. 

A new idea . . contains school grade 
crayons and 4 whimsical story draw- 
ings books. Parker Bros. © 26jun65 
KK174678. 
Make believe story drawing set. A 

self-starting art . . . contains school 
grade crayons and 4 whimsical story 
drawing books. © 26Jun63; KKl 74611. 

ARNOLD BAKERS, INC. © 

Buttermilk rolls; 12 home brown. 
Net weight 7 1/2 ounces. 
© I40ct63; KKI76609. 
Dutch egg sandwich buns. Arnold. 
© 30Aug63; KKI756OO. 

ARTCRAFT RUBBER STAMPS. © 

Instant rubber stamps, 3 lines in 
3 minutes. Type, holder, ink pad. 
Appl. author: Robert Franklin 
Simpson. © l4Aug63; KK175557. 

ASHLAND OIL & REFINING CO. © 

Great new Vitalized gasoline . Makes 
your engine come alive . Ashland 
Oil Products. (In Cincinnati post 
and times-star, Nov. 19, 1963. 
p. 38) Appl. author: Ralph H. Jones 
Co. © 19Nov63; KKI77070. 

ASSOCIATED BLUE LAKE GREEN BEAN 
CANNERS, INC. © 

Warm days, cool nights, and lakes 
of water. (In Cooking for profit, 
Nov. 1963, p. 5) © lNov63; 
KKI77427. 



1963 



CURRENT REGISTRATIONS 



75 



ASSOCIATED GROCERS, INC. 

Shur-fresh white enriched bread. 

(Bakery goods wrappers) Net weight 
16 oz. or over. © Associated 
Grocers, Inc. & American Bakers 
Cooperative, Inc.; 13Hay63; 
KKI75831. 



ASSOCIATED MATCH COMPANIES, INC. © 
Hang up your Christmas cards on the 
line with Show Offs. Enough to show 
off 2>i cards. NM: revisions & addi- 
tions. © 2Apr62; KKI74382. 

Hang up your Christmas cards on the 
line with Show-Offs. Jumbo value 
pack, enough for 48 cards. NM: 
revisions & additions. © 2Apr62; 
KKI74383. 



ASSOCIATED PRODUCTS, INC. RIVAL 
PACKAGING CO. See RIVAL PACKAGING 
CO. 



ATENICO, --. 

Deep In the heart of Dixieland. 
DISNEY (WALT) PRODUCTIONS. 



See 



ATLAS SUPPLY CO. © 

Paster stops, smoother ride. Atlas 
Bucron tire. (In Life, Aug. 9, 
1963) Appl. author: McCann- 
Erlokson, Inc. © 5Aug63j 
KKI75867. 

Here's the rugged power you need when 
the starting gets tough. Batteries. 
(In Family weekly, Oct. 13, 1963, 
p. 14) Appl. author: McCann- 
Erlckson, Inc. © 130ct63; 
KKI77257. 

More control, more comfort, more 
mileage, more rubber at work with 
Atlas tires. (In The Wall Street 
Journal, Feb. 6, 1963) Appl. au- 
thor: McCann-Erlckson, Inc. 
© 6Feb63; KK174604. 

More rubber at work; new Atlas Plycron 
tire. (In Life, July 12, 1963, 
p. 20-21) Appl. author: McCann- 
Erlckson, Inc. © 8Ju163; KK175293. 

More rubber at work, new Atlas Plycron 
tire. [One tire] (in The Progres- 
sive farmer, July 1, 1963) Appl. 
author: McCann-Erlckson, Inc. 
© I4jun63; KK174699. 

More rubber at work, new Atlas Plycron 
tire. [Two tires] (In Progressive 
farmer, June 3, 1963) Appl. author: 
McCann-Erlckson, Inc. © 15May63; 
KKl 74696. 

See your Atlas dealer now, get 

guaranteed radiator protection with 
Atlas Perma-Guard anti-freeze. 
(In The Progressive farmer, Oct. 
1963, p. 19) Appl. author: McCann- 
Erlckson, Inc. © l6Sep63; KKI76727. 

To make sure your oar starts. 
Batteries. (In Family weekly, 
Nov. 3, 1963, p. 14) Appl. author: 
McCann-Erlckson, Inc. © 3Nov63; 
KKI77261. 

Two quick action guarantees on Atlas 
tires. (In Life, Apr. 19, 1963, 
p. 52) Appl. author: McCann- 
Erickson, Inc. © 15Apr63; 
KK174697. 



ATTAL, CHARLES. © 

How's this for muscle? Mercury 
Comet, V-8. [Mr. Merc flexing 
muscles] © l8Mar63; KKI77625. 



AUDIO FIDELITY, INC. ® 

African latino voodoo drums. Choco 
& his Mafimba Drum Rhythms. 
[Record Jacket] AFSD 6102. 
© 3Sep63; KKI76998. 

Bossa nova at Carnegie Hall. 
[Record Jacket] AFSD 6IOI. 
© 3Sep63; KK177000. 

Eso es Latin Jazz, man; Featuring 
the world's greatest Latin Jazz 
drummer Antonio (Chocolate) Diaz 
Mena. [Record Jacket] AFSD 61I7. 
© 3Sep63; KKI76991. 

Fast, fast, fast relief from TV 
commercials. [Record Jacket] 
AFSD 6112. © 3Sep63; KKI7699O. 

The Galileans, The gospel truth. 
Dauntless DS 63IO. © lJun63; 
KKI77622. 

El hombre Mexlcano; Marlachl Nacional, 
Arcadio Ellas. [Record Jacket] 
AFSD 6116. © 3Sep63; KK177002. 

Home movie sound effects; selected 
from the audio fidelity library 
of sound effects. [Record Jacket] 
DFS 7018. © 3Sep63; KKI76996. 

Moanln' n' groanin ' . Tip & Tinker 
with Charlie Scott. [Record Jacket] 
AFSD 6110. © lJun63; KK176993. 

Music of Cleopatra and the Nile. 
Featuring Odette Kaddo and orches- 
tra. [Record Jacket] AFSD 6II5. 
© lJun63; KKI76997. 

Organ Jazz samba percussion, super- 
sound. Andre Penazzl. [Record 
Jacket] DFS 7020. © 3Sep63; 
KKI76999. 

Patachou at Carnegie Hall. [Record 
Jacket] AFSD 6IO9. © 3Sep63; 
KKI77OO3. 

Plaza de Toros I La fiesta brava, 
vol.2. Featuring the original 
Banda Taurlna of the Plaza Mexico, 
world's largest Plaza de Toros. 
Genaro Nunez, conductor. [Record 
Jacket] AFSD 5817 • ® lApr63; 
KKI76994. 

Russian Roulette and other bullet- 
proof gags. Starring Bob Prescott. 
[Record Jacket] AFSD 6IO3. 
© lJun63; KKI76992. 

Torero! La fiesta brava, vol.3- 
[Record Jacket] AFSD 5818. 
© lApr63; KK176995. 

Tzena Tzena, Hava Naglla and other 
wedding dances. [Record Jacket] 
AFSD 6114. © 3Sep63; KK177001 . 

AURORA CORP. OF ILLINOIS. WOOD & BROOKS 
CO, See WOOD & BROOKS CO. 

AURORA PLASTICS CORP. © 

Model Motoring accessories In HO 
scale. Item no. 1217. © 22Aug63; 
KKI77183. 

AUSTIN, NICHOLS & CO., INC. © 
As long as you're up, get me a 
Grant's. Blended Scotch whiskey. 
Bottle & glass. (In N, Y. 
Amsterdam news, Sept. 21, I963, 
p. 52) © 21Sep63; KKI76O7I. 
As long as you're up, get me a Grant's. 
(In Time, Nov. 15, 1963, p.8) 
Appl. author: Austin, Nichols & 
Co., Inc. © 12Nov63; KK177101. 
It can't be gay without cool Chauvenet 
Red Cap, France's great red sparkling 
wine. (In The New Yorker, July 27, 
1963, p. 62) © 27JUI63; KKI752OI. 

AUTOMATED BUSINESS CARD SERVICE. © 
Automated Business Card Service. 
© 13Sep63; KKI75758. 

AUTOMATIC POULTRY FEEDER CO. © 

Big Dutchman Ben-Nevis egg handling 
automation with a built-in future. 
(Literature Cat. BN-IA) © 13Mar63; 
KKI75307. 



Big Dutchman brooders; Infra-red 

heating principle. (Literature 

Cat-B-2) © 18JUI63; KK175484. 
The Big Dutchman Collect-0-Hatlc egg 
gatherer and high capacity nests. 
(Literature Cat-N-3) © l8Jul63; 
KK175481. 
Big Dutchman conventional all steel 

nests. (Literature Cat. H-2) 

© l4Feb63; KK175306. 
Big Dutchman Econo gas brooder. 

Model 40-15-0000. (Literature 

B-2) © 22Jul63; KK175483. 
Big Dutchman egg cooler room plans; 
build it yourself. (54-00-0075) 
© 18JUI63; KK175482. 
Big Dutchman hotcake brooder. Model 

40-180000. (Literature B-l) 

© 6Mar63; KK174527. 
Big Dutchman infra-red brooder for 

chicks. Model 40-23-0000. (Litera- 
ture IRB-l) © 6Mar63; KK174529. 
Big Dutchman infra-red brooder for 

pigs. No. 40-25-0000. (Section 3, 

HB-l) © 13Mar63; KK174530. 
Big Dutchman, new, easy-fill baby 

chick fountain. No. 30-68-0000. 

(Literature W-IO) © 29May63; 

KKl 74532. 
Big Dutchman-Seymour carousel egg 

washer; compact automatic egg 

washer. (Literature EW-6) 

© 6Mar63; KK174533. 
Big Dutchman Universal broiler trough 

waterer. (Literature W-2) 
© 24Apr63; KK174528. 
Float-0-Matlc automatic poultry 

waterer. Big Dutchman. (Literature 

W-9) © 15May63; KK174531. 
New, egg collector flats from Big 

Dutchman. (Literature EM-5) 

© 22Jul63; KK175486. 
New, value packed Big Dutchman Thrifty 

automatic broiler v/aterer. 

(Literature W-ll) © 22Jul63; 

KK175485. 
Water-All automatic poultry waterer. 

(Literature W-5) NM: revision. 

© 100ct62; KKI74526. 

AUTOMOTIVE RUBBER CO,, INC. © 

Arco air pollution control equipment. 
(Bulletin AP3) © 6May63; KK174421. 

AVIS, INC. © 

Avis can't afford half-empty gas 

tanks. (In Chicago tribune, section 
lA, p. 2) Appl. author: Doyle Dane 
Bernbach, Inc. © 24Jun63; KKI756O6. 
Avis can't afford to make you wait. 
(In Chicago tribune, Sept. 23, 
1963, section 3, p. 9) Appl. au- 
thor: Doyle Dane Bernbach, Inc. 
© 23Sep63; KKI76673. 
Avis doesn't stop at London, Paris, 
Rome, Berlin, Madrid. (In Quick 
official airline guide, June 1963, 
cover) Appl. author: Doyle Dane 
Bernbach, Inc. © 31May63; 

KK175122. 
Avis wants you to be remembered in 

Tahiti. (In Travel agent blue 

book. Convention Issue, Oct. I963. 

p. 10) Appl. author: Doyle Dane 

Bernbach, Inc. © 27Sep63; 

KKI77269. 
Could your salesmen be driving your 

company into the red? (In The Wall 

Street journal, Aug. 21, 1963, p. 5) 

Appl. author: Doyle Dane Bernbach, 

Inc. © 21Aug63; KKI76503. 
If you find a cigarette butt in an 
Avis car, complain, it's for our 
own good. (In Newsweek, June 3, 
1963, p. 52) Appl. author: Doyle 
Dane Bernbach, Inc. © lJun63; 
KKI74740. 
The second best way to really see a 

country is to drive through it. 

(In 1964 Montgomery Ward travel 

catalog, 1964 issue, p. 35) Appl. 

author: Doyle Dane Bernbach, Inc. 
© 150ct63; KKI77270. 



76 



COMMERCIAL PRINTS AND LABELS 



July-Dec. 



AVIS TRANSPORT OF CANADA, LTD. © 
Avis can't afford not to hold you. 
(In The Chronicle-herald, Oct. 28, 
1963, p. 19) Appl. author: Doyle 
Dane Bernbach, Inc. © 280ct63; 
KK17T439. 
Avis can't afford to give you a pain 
in the neck. (In Weekend magazine, 
Nov. 2, 1963, p. 19- Canada) Appl. 
author: Doyle Dane Bernbach, Inc. 
© 1Nov63j KKI77OO8. 
Avis can't afford to let you get in 
the red. (in The Chronicle-herald, 
Nov. 11, 1963, p. 9) Appl. author: 
Doyle Dane Bernbach, Inc. 

© iinov63j KK177434. 
Pourquoi louer une auto chez Avis? 
lis ne sont pas les mleux oonnus. 
Avis Rentacar. (In Les Affaires, 
Oct. 21, 1963. p. 2 of cover. 
Montreal) Appl. author: Doyle Dane 
Bernbach, Inc. © 190ct63; 
KKI77007. 

AVON COSMETICS. 

New Tone 'n Tint creamy make-up for 
a dreamy look. (In True story, 
Mar. 1963, p. 33) Appl. author: 
Monroe F. Dreher, Inc. © Avon 
Cosmetics a.a.d.o. Avon Products, 
Inc.; 6jan63; KK174488. 

AVON PRODUCTS, INC. © 

Avon calling; let Avon come in, let 
beauty begin. Cosmetics. (in 
Ebony, June 1963, p. 151) Appl. 
author: Monroe F. Dreher, Inc. 
© l6May63; KK17't'+87. 

Avon calling makes the great differ- 
ence. Cosmetics. (in The Pro- 
gressive farmer, June I963. P-53) 
Appl. author: Monroe F. Dreher, 
Inc. © 15May63; KK17'^'+93. 

Avon calling now has a masculine 

ring; Avon for men. A man's choice 
of shaving essentials. (in Life, 
July 12, 1963, p. 18) Appl. author: 
Monroe P. Dreher, Inc. © 8Jul63; 
KKI77522. 

Avon calling now has a masculine 
ring; Avon for men. After-shave 
refreshers. (in Life, Aug. 23, 
1963, p. 67) Appl. author: Monroe 
F. Dreher, Inc. © 19Aug63; 
KKI77527. 

Avon calling now has a masculine ring, 
Avon for men. 5 top performers: 
cream hair lotion. (In Life, 
May 31, 1963, p. 85) Appl. author: 
Monroe F. Dreher, Inc. © 27May63; 
KK17t491. 

Avon calling now has a masculine ring, 
Avon for men. 3 new, convenient 
sprays. (In Life, May 3, I963, 
p. 83) Appl. author: Monroe F. 
Dreher, Inc. © 29Apr63; KK174492. 

Avon calling to put dancing highlights 
in your hair. Hi-Light shampoo. 
(In Good housekeeping, Apr. 1963, 
p. 155) Appl. author: Monroe P. 
Dreher, Inc. © 19Mar63; KK174494. 
Avon knows, and he knows, that when 
your hair shines, you shine. Hi- 
Light shampoo. (In Seventeen, Apr. 
1963. p. 3 of cover) Appl. author: 
Monroe F. Dreher, Inc. © lApr63; 
KK17'+490. 
Gift magic from Avon, cosmetic toys 
for girls and boys. (In Progressive 
farmer, Oct. 1963, p. 54) Appl. au- 
thor: Monroe F. Dreher, Inc. 
© l6Sep63; KKI77520. 
New, Avon Tribute for men, to men. 
(In Life, Oct. 4, 1963, p. 43) 
Appl. author: Monroe F. Dreher, 
Inc. © 30Sep63j KK177523. 
Occur, new fragrance creation by Avon, 
the essence of elegance. (In Good 
housekeeping, Sept. I963, p. 126) 
Appl. author: Monroe F. Dreher, Inc. 
© 20Aug63; KKI77525. 



This flower show case holds Avon's 
fabulous new fashion lipstick. 
(In McCall's, May I963, p. 17) 
Appl. author: Monroe P. Dreher, Inc. 
© 23Apr63; KK174489. 

This is Occur, new Avon fragrance 
creation. (in Harper's bazaar, 
Sept. 1963. p. 131) Appl. author: 
Monroe F. Dreher, Inc. © lSep63; 
KKI77526. 

Traditionally Christmas. Cosmetics. 
(In Ebony, Nov. I963, P.15l) 
Appl. author: Monroe F. Dreher, 
Inc. © 150ct63; KKI77519. 

Traditionally Christmas. Cosmetics, 
(in Progressive farmer, Nov. 1963, 
p. 2 of cover) Appl. author: 
Monroe F. Dreher, Inc. © l60ct63; 
KKI77524. 

Wishing, Avon's new fragrance magic, 
gay as May. (In Good housekeeping, 
Oct. 1963, p.l49) Appl. author: 
Monroe F. Dreher, Inc. © 17Sep63; 
KKI77521. 



B 



BTG ASSOCIATES. © 

Renu for aluminum & chrome. Net 

contents fifteen ounces. Appl. au- 
thor; Barry Herman. © lJul63; 
KKI74799. 

BACARDI IMPORTS, INC. © 

Bacardi el alma de su fiesta, donde 
hay Bacardi hay ambiente . (In Dlarlo 
las Americas, July 12, I963, p. 15) 
Appl. author: Ross Roy, Inc. 
© 12Jul63; KKI7471I. 

Bacardi I5I, now available for the 
first time in New York. Rum. 
(In Beverage media, metropolitan 
ed., Sept. 1963. p. 70) Appl. 
author: Ross Roy, Inc. © 26Aug63; 
KKI75529. 

Black devil, green devil, yellow 
devil, white devil. Rum. (In 
Cavalier, Oct. 1963, p. 2 of cover) 
Appl. author: Ross Roy, Inc. 
© 4Sep63; KKI75596. 

Calidad insuperable, suave y sabroso. 
(in El Diario-La Prensa, New York, 
June 20, 1963, p. 10) Appl. author: 
Ross Roy, Inc. © 20Jun63; KK174565. 

It's good old eggnogg time again. 
(In Daily news, Nov. 22, I963. 
p. 82) Appl. author: Ross Roy, Inc. 
© 2IN0V63; KKI771I6. 

BAER, PRANK WILLIAM. © 

For sale: Abington Township, Roslyn, 
St. John of the Cross Parish. Real 
estate marketing service. Appl. 
author: Ray Thompson. © l80ct63; 
KKI76604. 

BAGDASARIAN, ROSS. © 

Chipmunks trace and color. 5019:100. 

Authorized ed. Saalfleld. 

© 22May63; KKI76899. 
Christmas with the chipmunks. Alvln, 

Simon & Theodore with David Seville. 

vol.2. (Liberty, LRP-3334) 

© 240ct63; KKI76627. 
Christmas with the chipmunks. Alvin, 

Simon & Theodore with David Seville. 

vol.2. (Liberty, LSX-IO17) 

© 240ct63; KKI76626. 
Wonderful day. The chipmunks, Alvln, 

Simon & Theodore with David Seville. 
(Liberty no. 55635) © lNov63; 

KKI76759. 

BAKER BRUSH CO., INC. © 

Are you dyeing with your paint 
brushes? (In American paint and 
wallpaper dealer, Aug. I963, p. 12) 
© lAug63; KKI75014. 



Let your cleaner do the dyeing, not 
your paintbrush. (In American 
paint & wallpaper dealer, Sept. 
1963, p. 75) © lSep63; KKI75710. 

BALE PIN CO. © 

Class pins. 8 p. NM: additions. 
© 10Sep63; KKI75712. 

BALL BROS. CO. © 

How to rack up more profits; set up a 
home canning center in your store. 
(In Food topics, July I963, p. 6) 
Appl. author: Applegate Advertising 
Agency, Inc. © 28Jun63; KK175143. 
Now, double protection. Dome lids. 
(In The Budget, July 25, I963, p. 3) 
Appl. author: Applegate Advertising 
Agency, Inc. © 26Ju163; KK175144. 
The perfect seal you get with new 
Ball dome Mason lids. (In The 
Valley courier, Aug. 5, I963, p. 2) 
Appl. author: Applegate Advertising 
Agency, Inc. © 5Aug63; KKI756OI. 

BALLHAWK CO. 

Slats Gill's Ballhawk basketball 
retriever. ©Ballhawk Co., divi- 
sion General Services Co.; 
24May63; KK174423. 

BANKERS TRUST CO., NEW YORK. 

At a time like this, who's thinking 
about estate planning? (In Time, 
Nov. 8, 1963, P.NY32) Appl. author: 
Donahue & Coe, Inc. © Bankers 
Trust Co.; 8N0V63; KK177145. 

At a time like this, who's thinking 
about estate taxes? (In Time, 
Oct. 25, 1963, P.NYI5) Appl. au- 
thor: Donahue & Coe, Inc. 
© Bankers Trust Co.; 250ct63; 
KKI76763. 

At a time like this, who's thinking 
about investments? (In Time, 
Dec. 20, 1963, P.NY9) Appl. au- 
thor: Donahue & Coe, Inc. 
©Bankers Trust Co.; 20Dec63; 
KKI77728. 

At a time like this, who's thinking 
about trust Investments? (In Time, 
Sept. 27, 1963, P.NY7) Appl. au- 
thor: Donahue & Coe, Inc. 
© Bankers Trust Co.; 27Sep63; 
KKI76764. 

At a time like this, who's thinking 
about trust investments? (In Time, 
Nov. 22, 1963, P.NYI9) Appl. 
author: Donahue & Coe, Inc. 
©Bankers Trust Co.; 22Nov63; 
KKI77146. 

A Broadway director we know made a 
$4000 personal loan for furnishing 
a house in Long Island. (Life in 
New York) (In New York world- 
telegram. May 13, 1963j p. 15) 
Appl. author: Donahue & Coe, Inc. 
©Bankers Trust Co.; 13May63; 
KKI7596O. 

Check-out counter. (In Newsweek, 
Aug. 26, 1963, p.l) Appl. author: 
Donahue & Coe, Inc. © Bankers 
Trust Co.; 26Aug63; KKI76047. 

A construction engineer we know just 
borrowed $2000 to help pay his 
taxes. (Life in New York) (In 
The New York times, Apr. 9, I963, 
p. 51) Appl. author: Donahue & Coe, 
Inc. © Bankers Trust Co.; 9Apr63; 
KKI75965. 

A dress manufacturer we know Just made 
a $1500 personal loan to help pay 
his insurance premiums. (Life In 
New York) (In Herald tribune, 
Apr. 22, 1903, p. 8) Appl. author: 
Donahue & Coe, Inc. ® Bankers 
Trust Co.; 22Apr63; KK175962. 

For family fun, come to Crntral Park. 
(Life In New York) (In New Yortc 
world-telegram, June 10, 1963i 
p. 7) Appl. author: Donahue & Coe, 
Inc. ©Bankers Trust Co.; lOJur.65; 
KK175972. 



1963 



CURRENT REGISTRATIONS 



77 



For family fun, come to the Battery. 
(Life In New York) (In Herald 
tribune, Apr. 15, 1953, p. 10) 
Appl. author: Donahue & Coe, Inc. 
© Bankers Trust Co.; 15Apr63; 
KK175966. 

For family fun, come to the Hispanic 
Society Museum. (Life In New York) 
(In Herald tribune, Apr. 25, 1963, 
p. 13) Appl. author: Donahue & Coe, 
Inc. ©Bankers Trust Co.,j 25Apr63; 
KKI75967. 

For family fun, come to the Yankee 
Stadium. (Life In New York) 
(In New York world-telegram. 
May 6, 1963, p.l8) Appl. author: 
Donahue S: Coe, Inc. © Bankers 
Trust Co.; 6May63; KK175968. 
Outgoing. (In Newsweek, June 3, 1963, 
p.l) Appl. author: Donahup & Coe 
Inc. © Bankers Trust Co.; 3Jun63; 
KK17'*637. 

A photographer we know made a $3000 
home Improvement loan to turn his 
garage Into a studio. (Life in 
New York) (In New York world- 
telegram, Apr. 29, 1963, p. 6) 
Appl. author: Donahue & Coe, Inc. 
©Bankers Trust Co.; 29Apr63; 
KKI7596I. 

A pilot we know Just borrowed $3500 
to help buy a new convertible. 
(Life In New York) (In Herald 
tribune, Apr. 18, 1955, p.l't) 
Appl. author: Donahue & Coe, Inc. 
© Bankers Trust Co.; l8Apr63; 
KKI75963. 

A sales manager we know Just borrowed 
$3900 for a brand new family sedan. 
(Life In New York) (In Herald 
tribune, Apr. 11, 1953, p.9) Appl. 
author: Donahue & Coe, Inc. 
©Bankers Trust Co.; llApr63; 
KK175964. 

Straw hats, sport cars, sewing 
machines. (In U.S. -Italy trade 
directory 1963-1963, 5th ed., 
p. 60) Appl. author: Donahue & 
Coe, Inc. © Bankers Trust Co.; 
8Jan63; KK175015. 

A surgeon we know Just made a $2000 
personal loan to help pay his son's 
college tuition. (Life In New York) 
(In New York world-telegram. 
May 20, 1963, p. 6) Appl. author: 
Donahue & Coe, Inc. © Bankers 
Trust Co.; 20May63; KK175969. 

Today he's taking his very first 
car ride. (Life in New York) 
(In The New York times, July I6, 
1963, p. 18) ©Bankers Trust Co.; 
I6JUI63; KKI75973. 

Today it's an afternoon outing at 
City Island. (Life in New York) 
(In The New York times, July 12, 
1963, p.9) Appl. author: Donahue 
& Coe, Inc. © Bankers Trust Co.; 
12Jul63; KKI7597O. 

Today they're visiting an eighteenth 
century house. Illus. includes Van 
Courtlandt House, Van Courtlandt 
Park. (Life in New York) (In New 
York world telegram, July 22, 1963, 
p. 11) Appl. author: Donahue & Coe, 
Inc. ©Bankers Trust Co.; 22Jul63; 
KKI7597I. 

What else did Jean Robert bring back 
from Germany? (In American banker, 
Aug. 1, 1963, p.l3) Appl. author: 
Donahue & Coe, Inc. © Bankers Trust 
Co.; lAug63; KKI76044. 

What's a five letter word for? 

(In Newsweek, Sept. 23, 1963, p.l) 
Appl. author: Donahue & Coe, Inc. 
©Bankers Trust Co.; 23Sep63; 
KKI76762. 

Where will it go from here? Oil 

tanks. (In The Oil and gas Journal, 
July 29, 1963, p.'t3) Appl. author: 
Donahue & Coe, Inc. ® Bankers 
Trust Co.; 29Jul63; KK17537t . 



Will it Just sit there? [Lone spool 
of yam] (In America's textile 
reporter, July 25, 1963, textile 
statistics section, p. '♦2) Appl. 
author: Donahue & Coe, Inc. 
©Bankers Trust Co.; 25Jul63; 
KKI75370. 
Will It Just sit there? [Lone test 
tube] (In Chemical week, Aug. 3, 
1963, p. 20) Appl. author: Donahue 
& Coe, Inc. © Bankers Trust Co.; 
3Aug63; KK176048. 
Will it Just sit there? Man in cowboy 
hat. (In The Oil and gas Journal, 
June 10, 1963, p. 51) Appl. author: 
Donahue & Coe, Inc. © Bankers Trust 
Co.; 10Jun63; KK17't638. 
Will It Just sit there? Oil pipes. 
(In The Oil and gas Journal, 
July 1, 1963, p. 31) Appl. author: 
Donahue & Coe, Inc. © Bankers 
Trust Co.; lJul63; KK175376. 

BARK RIVER CULVERT & EQUIPMENT CO. © 
Bark River Culvert & Equipment Co. 
Manufacturers, corrugated metal 
culvert pipe and drainage products. 
© lJun63 (in notice: 1962); 
KK1775'+'t. 

BARTON'S CANDY CORP. © 

Americana chocolates. Barton's 

bonbonnlere . 1 lb. net. © llNov63; 
KKI77OO5. 
Chocolate covered marshmallow candles. 
(Chanukah) Net. weight 7 3/4 ozs . 
© llNov63; KK177004. 
Her imperial highness distributed 
her favors lavishly. Bonbonnlere. 
(in The New York times, 
Dec. 1, 1963, p. 138) Appl. author: 
Doyle Dane Bernbach, Inc. © lDec63; 
KK177t37. 

If continental chocolates made from 
the royal recipes are being given 
away free to any commoner, what's 
the use of being king? Bonbonnlere. 
(in Los Angeles times, Nov. 20, 1963, 
part 4, p. 3) Appl. author: Doyle 
Dane Bernbach, Inc. © 20Nov63; 
KK177'+38. 
Only twice in his lifetime did the 
king remove his hat. Barton's 
bonbonnlere. (In New York Sunday 
times, Nov. 17, I963, p.82) 
Appl. author: Doyle Dane Bernbach, 
Inc. © 17Nov63; KK177295. 
Why not make your own Sukkah? (in 

The New York times, Sept. 8, 1963, 

p. 76) Appl. author: Doyle Dane 

Bernbach, Inc. © 8Sep63; 

KKI76633. 

BASIC WIRE PRODUCTS, INC. © 

Mom-saver sport equipment rack for 
wall or door. Appl. author: 
James B. Saunders. © 19Aug63; 
KK175363. 

BATES FABRICS, INC. © 

Available, famous Bates Heirloom 
bedspreads. (In Installment 
retailing, Nov. 1963, p.l6C) 
Appl. author: L. C. Gumblnner 
Advertising Agency. © lNov63; 
KKI76703. 

Bates gives them the urge to splurge 
right through fall and Christmas . 
[Bedspreads] (In Dally news rec- 
ord, Aug. 21, 1963, between p. 10 & 
11) Appl. author: L. C. Gumblnner 
Advtg. Agency. © 21Aug63; KK175552. 

Give me liberty and Pride of Stur- 
brldge; Bates weaves the spirit of 
'76 into ... bedspread. (In House 
beautiful, Sept. 1963, p.l9) 
Appl. author: L. C. Gumblnner Ad- 
vertising Agency. © 20Aug63; 
KKI75755. 



Give me liberty, and pride of Stur- 
brldge [Heirloom bedspread) (In The 
New York times magazine, Sept. 8, 
1963, p. 63) Appl. author: L. C. 
Gumblnner Advtg. Agency. © 8Sep63; 
KKI75895. 

Holly Is Jolly, but she'd prefer 
Bates. Pour girls & bedspreads. 
(In HcCall's, Nov. 1963, p. 57) 
Appl. author: L. C. Gumblnner 
Advertising Agency. O 240ot63; 
KK177141. 

Major In drama; meet the most brilliant 
cast In bedspreads ... Piping Ptock. 
(In Sunset, Sept. 1963. p. 100-101) 
Appl. author: L. C. Gumblnner Ad- 
vertising Agency. © 25Aug63; 
KK17565'+. 

Major In drama. Tampico . [Girl 
dressed as Indian In bedspread] 
(In Mademoiselle, Aug. I963, p.ll5) 
Appl. author: L. C. Gumblnner Advtg. 
Agency. © 29Jul63; KK175239. 

The newest incentive; now from Bates 
the world's best known bedspreads. 
(In Premium practice, Sept. 1963, 
p. 170) Appl. author: L. C. Gumbln- 
ner Advertising Agency. © lSep63; 
KKI75753. 

Seductive enough to wear. [Antony 
bedspread] (In Vogue, Aug. 1, 1963, 
p. 35) Appl. author: L. C. Gumblnner 
Advtg. Agency. © lAug63; KK175235. 

So I majored in art. But who needs 
the Mona Lisa to prove It? Cover 
your bed with a wow of a spread . . . 
Quadrangle. (In Seventeen, Sept. 
1963, p. 83) Appl. author: L. C. 
Gumblnner Advertising Agency. 
© lSep63; KK17575'*. 

Which? Come on now ... these are but 
four of the Bates bedspreads. Girl 
wearing bedspread & 3 beds. (In 
House beautiful, Oct. 1963. p.l5) 
Appl. author: L. C. Gumblnner Ad- 
vertising Agency. © 19Sep63; 
KKI76758. 



BAYUK CIGARS, INC. © 
Wooden Indian display. 
KKI77203 . 



© IIJUI63; 



BEAIRD-POULAN, INC. © 

Preferred by professionals. Poulan 51, 
light, direct drive saw powered for 
the utility production cutter. 
(Bulletin no.63't9) © lNov63; 
KKI77533. 
Preferred by professionals. Poulan 63. 
(Bulletin no.63'^5) © 15Apr63; 
KKI77532. ' 

BEAR MANUFACTURING CO. © 

Announcing the new Telallner special. 
(In Southern automotive Journal, 
Sept. 1963, p. 127) Appl. author: 
Stevens Klrkland Stabelfeldt, Inc. 
© 8Sep63; KK177108. 
As advertised, under car care at the 
sign of the Bear. Appl. author: 
Stevens & Klrkland, Inc. © 20Apr63; 
KKl 7^^504. 
Get into profitable balancing all 
ways with Bear. (In Super service 
station, Oct. 1963, p. 117) Appl. 
author: Stevens, Klrkland & Stabel- 
feldt, Inc. © 100ct63; KKI771OO. 
Introducing a new dimension in 
performance service, now Proving 
Ground indoor road testing. Appl. 
author: Stevens, Klrkland & 
Stabelfeldt, Inc. © 30Sep63; 
KKI76073. 
New under car care program, more 
proof it pays to go lOOJg Bear. 
(In Super service station, Aug. 
1963, p. 17) Appl. author: 
Stevens Klrkland Stabelfeldt, Inc. 
© 10Aug63; KK175246. 



78 



COMMERCIAL PRINTS AND LABELS 



July-Dec. 



BEAR MANUFACTURING CO. -Con. 

Sell under car service most needed, 
profitable, quick, express, while 
you wait service Jobs. (In Auto- 
motive news, July 15, 1963, p. 29) 
Appl. author: Stevens, Kirkland, 
Stablefeldt, Inc. © 3Jul63; 
KK17't762. 
What all oar owners, even hot rodders, 
want to know about under car care. 
(In Popular mechanics, Aug. 1963j 
p. 31) Appl. author: Stevens 
Kirkland Stabelfeldt, Inc. 
© 9Aug63; KK175248. 
What do you find when you look under 
a car? Appl. author: Stevens 
Kirkland Stabelfeldt, Inc.; 
© 12Aug63i KKlT52't7. 

BEAUTY-LOOM CORP. © 

Another glamorous new fashion by 
Beauty Loom; exquistely styled 
2 tone, linen textured dress with 
back zipper. © 280ct63; KK176744 . 

Another glamorous new fashion by 
Beauty Loom; lovely princess look; 
linen textured dress with back 
zipper. © 280ct63; KK1767'I3. 

Another glamorous new fashion by 
Beauty Loom; trimmed with colorful 
piping, linen textured shift dress 
with back zipper. © 280ct63; 
KKI76745. 

Layered look, Beauty-Loom's dramatic 
new 80^ orlon, 20^ wool Jersey 
shift dress. © 8Nov63; KK177122. 

Layered look. Suedella 100^ rayon 
shift dress. © 8Nov63; KKI77123. 

BEEBE, BONNIE B. © 

Trio, by Bonnie-Craft. © 5Jun63; 
KKI74513. 

BEEBE BROS . , INC . © 

You can release a load instantly with 
this special quick-release holding 
dog. Beebe-40. (In Pacific work 
boat. May 1963, p.l^t) © 15May63; 
KKI74676. 

BELL TELEPHONE LABORATORIES, INC. © 
Speech synthesis, an experiment 
in electronic speech production. 
Science experiment no. 3. © lAug63; 
KKI77676. 

BELSON CORP. HOFFMAN INDUSTRIES. AIR 
APPLIANCE DEPT. See HOFFMAN INDUS- 
TRIES. AIR APPLIANCE DEPT. 



BENDYNE, LTD. © 

Living Nail, unique penetrating nail 
hardener. Appl. author: Ben 
Dinerstein. © 15Aug63; KK175597 . 

BESCO PRODUCTS, INC. © 

Borden's pumpkinpie, decorated ice 
cream pie. Contents: 20 fluid 
ounces. © 7Nov63; KKI77647. 

Ice cream pie, chocolate whirl ice 
cream with whipped topping and 
chocolate sprills. Contents 
16 fluid ounces. © 7Nov63; 
KK1776'^8. 

BESLY- WELLES CORP. © 

High speed steel, Besly Hi Angle 
Taper pipe taps. Appl. author: 
Steveps Kirkland Stabelfeldt, 
Inc. © 3Sep63; KKI76399. 
Premium high speed steel Belsy end 
mills. Appl. author: Stevens 
Kirkland Stabelfeldt, Inc. 
© 20Sep63; KKI75958. 

BETCO PRODUCTS. 

Alphabet game with pictures. 62 piece 
set. © Peter Betrea d.b.a. Betco 
Products; l8Jul63; KKI76II6. 



Pace making. 45 piece set. 

(Presidential series) © Peter 
Betres d.b.a. Betco Products; 
18JUI63; KK176II5. 

Face making kit. 45 piece set. 
(Our first family series) 
© Peter Betres d.b.a. Betco 
Products; l8Jul63; KKI7608O. 

Mix 'em and match 'era to make a 1001 
different faces. 150 piece set. 
(Holiday series) © Peter Betres 
d.b.a. Betco Products (in notice: 
Betco 's Products); l8Jul63; 
KKI7608I. 

BETRAS, PETER. See BETCO PRODUCTS. 

BILTMORE DAIRY FARMS. See BILTMORE 
HOUSE & GARDENS. 

BILTMORE HOUSE & GARDENS. 

Salad tomatoes with salt, ready to 
eat. Net wt . 14 ozs. or more. 
© Blltmore Dairy Farms, or Biltmore 
House & Gardens; 26JUI63; KKI7717O. 

BINGO KING CO. , INC. © 

New from Bingo King; public address 
system. N0.I3I. © 27Nov63; 
KKI77436. 

BISCAYNE MANUFACTURING CO., INC. © 
Booze shaving cream. © 290ct63; 

KKI76917. 
Hangover shaving cream. Net contents 

5 ozs. © 290ct63; KK176919. 
Sex appeal shaving cream. Net con- 
tents 5 ozs. © 290ct63; KK1769'^0. 
Shaving cream for nice girls. 
Net contents 5 oz. © 290ct63; 
KKI76918. 

BISHOP (HAZEL) INC. See LANOLIN PLUS. 

BLAST-N-PEEN DIVISION, DUNCAN PRODUCTS, 
INC. See DUNCAN PRODUCTS, INC. 
BLAST-N-PEEN DIVISION. 



BLUE STAR TIRE CITY CORP. 
TIRE CENTERS. 



See KORVETTE 



BLUM (B. G. ) ASSOCIATES. © 

Madras accent rug in luxurious 
decorator colors. © 15May63; 
KKI75189. 
New and different, Madras wall to wall 

bathroom rug. © 15May63; KKI7519O. 
Rayplush luxury room size rug. Pile : 
1005^ viscose rayon. © 25Feb63; 
KKI74459. 

BOBBIE BROOKS, INC. © 

The girl most likely to find a hansom- 
cab. (In Seventeen, Oct. I96I, 
p. 21) © 10ct6l; KKI75154. 

BOEING CO. AIRPLANE DIVISION. 

Rain repellent for aircraft wind- 
shields. D6-4305, type 1. 
© Boeing Co., Airplane Division 
(in notice: Boeing Co.); lNov63j 
KKI77664. 

BOGENE, INC. © 

Shoe and handbag holder. Style S28. 
© llApr63; KKI77540. 

BOND FOUNDRY & MACHINE CO. © 

Match-makers to simplify industrial 
caster and wheel selection. 
© 19Apr63; KKi74478. 
So how do you replace casters and 
wheels? © 19Apr63; KK174477. 

BONNELL (WILLIAM L. ) CO., INC. © 
Trlmedge price list; decorative 
mouldings of aluminum alloy. 
© 28May63; KK175770. 

BORDEN CO. © 

Borden's milk, the one to go on. 
(In Life, Jan. 26, 1962, p.l9) 
© 22Jan62; ICK176202. 



Double malted, instant natural flavor, 
malted milk. Net wt . 14 oz. 
© l4Aug63; KK176655. 

Evaporated milk, homogenized, vita- 
min D increased. Net weight 14 1/2 
oz. © 31Aug63; KKI76659. 

Hemo, vitamin & mineral fortified, 
for chocolate flavored malted 
drinks. Net wt. I5 ozs. 
© l4Aug63; KKI76658. 

Instant chocolate flavored, sweetened 
malted milk. Net wt . I5 ozs. 
© l4Aug63; KKI76656. 

Sweetened condensed milk. Net weight 

14 oz. © 3lAug63; KK176657. 
Tastes so good it's hard to believe 

you're dieting. Borden's Ready 
Diet. (In Life, Apr. 27, I962, 
p. 29) © 23Apr62; KKI77197 . 
Wyler's vegetable soup mix, 4 servings, 
cooks in minutes. Net wt . 
1-3/'* oz. © 30Aug63; KKI76385. 

BORG-WARNER CORP. © 

Let's meet the family cook, chauffeur, 
and dry cleaner- (In Newsweek, 
Feb. 5, 1962, p. 43) © 5Feb62; 
KKI76785. 

Let's step indoors for a breath of 
fresh air. (in The Wall Street 
Journal, Sept. I3, 196I, p. 7) 
© 13Sep6l; KKI75300. 

Now is the time to invest in today's 
proved new business opportunity, 
self-service drycleanlng. Norge 
Laundry & Cleaning Village. (in 
U. S. news and world report, 
Nov. 20, 1961, p. 117) © 20Nov6l; 
KKI76O95. 

BORON OIL CO. © 

Starts tomorrow, grand opening of 

15 more Boron service stations. 
(In The Pittsburgh press, Aug. 14, 
1963, p. 5) Appl. author: McCann- 
Marschalk Co., Inc. © l4Aug63; 
KKI7523O. 

BOSTON SAFE DEPOSIT & TRUST CO. © 

As you develop new electronics con- 
cepts, our unique Financial Cabinet 
is developing plans for your 
family's future. (in Boston 
herald, Oct. 22, I963, p.tl) 
Appl. author: Mogul Williams & 
Say lor. Inc., employer for hire of 
Wray D. Kennedy. © 220ct63; 
KKI76699. 

Every minute you put into new 
Interior design, our unique Fi- 
nancial Cabinet is designing a 
practical investment program for 
you. (In Boston herald, Oct. 8, 
1963, p. 21) Appl. author: Mogul 
Williams & Saylor, Inc., employer 
for hire of Wray D. Kennedy. 
© 80ct65; KKI76540. 

Just as your first concern is for 
your family, our unique financial 
cabinet's first concern is planning 
for your family's future. (In The 
Christian Science monitor, Dec. 4, 
1963, p. 5) Appl. author: Mogul 
Williams & Saylor, Inc., employer 
for hire of Wray D. Kennedy. 
© 4Dec63; KK177715. 

While you're managing a coast-to-coast 
corporation, our unique financial 
cabinet is managing an aggressive 
investment program for you. (In 
The Boston herald, Nov. 19, 1963j 
p. 21) Appl. author: Mogul Williams 
& Saylor, employer for hire of 
Wray D. Kennedy. © 19Nov63; 
KK1775'+5. 



BOTANY INDUSTRIES, INC. 
See SEA & SKI CO. 



SEA & SKI 00. 



BOURNS, INC. © 

Instrument specification summary 
brochure. © 13Mar63; KKI7SO90. 



1963 



CURRENT REGISTRATIONS 



79 



Model 5012 Trlmpot potentiometer; 
high temp., humldlty-proof Pallrlum 
element potentiometer. (Bulletin 
no.3012/D/2) © lMay63; KK175083. 

Model 3052 Trlmpot potentiometer; 
high temp., humldlty-proof Pallrlum 
element potentiometer. (Bulletin 
no.3052/D/3) © lMay63; KK175084. 

Model 3053 Trlmpot potentiometer; 
high temp., humldlty-proof Pallrlum 
element potentiometer. (Bulletin 
no.3052/D/3) © lMay63; KKI75O85. 

Model 3281 Bourns potentiometer; 
mlcro-mlniature , humldlty-proof, 
carbon. (Bulletin no.328l/K/2) 
© 23Jan63 (in notice: I962); 
KKI75079. 

Model 3301 Bourns potentiometer; 
mlcro-mlnlature, single turn, 
humidity proof Reslston carbon. 
(Bulletin no.330l/C/3) © 15Apr63; 
KKI75082. 

Model 3600 Knobpot potentiometer; 

10-turn 3/'^" diameter bushing mount. 
(Bulletin no.3600/C/2) © 26Mar62; 
KKI75089. 

Position/model 158; linear motion 
potentiometer. (Bulletin no. 
158/B/3) © 7Mar63; KKI75087. 

Potentiometer model 3500; 10-turn 
7/8" diameter bushing mount. 
(Bulletin no.3500/L/2) © llFeb63; 
KKI75O86. 

Precision potentiometers. (Precision 
potentiometer summary brochure no.l, 
Jan. 1963) © llFeb63; KK175088. 
Series 3101 Trlmpot relay; 1.0 amp. 
double pole double throw. 
(Bulletin no.310l/C/3) © 2Apr63; 
KKI75081. 
Trlmpot potentiometer; ultra reliable. 
(Bulletin no.UR/K/2) © 10Jan63 
(in notice: I962); KK175080. 

BOWMAN, WILLIAM R. © 

New, healthy, flavorful Orange Nip, 
Florida frozen concentrated break- 
fast drink. NM: " boy's image." 
© 27May63; KK17'+752. 

BOYER BROS., INC. © 

Peanut butter Smoothie double. 
Net wt. 1 1/2 oz. © 15Aug63; 
KK17620'I. 

RRADFUTE CORP. © 

Here it is. Lucky Line-up; free, 82 
million King Korn stamps to be 
won in the New York metropolitan 
area. Game no.l. (In The Daily 
times, Mamaroneck, N. Y. . Sept. 11; 
1963, p. 6) © llSep63; KKI76865. 

Win cash, play Lewis & Coker's new 
fun game. Magic Ticket. (In The 
Houston post, Aug. 1, I963, p.'^) 
© lAug63; KK17710'*. 

Win $100 cash, play Cash-0. (In The 
Wa'okegan news-sun, July 10, 1963, 
p. 28) © IOJUI63; KKI76857. 

Win $100 cash when you play your 
lucky birthday game each time you 
visit Packard's food dept. (In 
The Record, Central Bergen, Hacken- 
sack, N. J., July 24, 1963, p. 35) 
© 24jul63; KXI74900. 

BRADLEY (MILTON) CO. © 

Alio, J'epelle. 802. Un jeu 

educatif, Fernand Nathan. France. 
© lJan63; KK174666. 

American Heritage Dogfight air battle 
game. World War I. 4302-X. 
© 15Feb63; KK174663. 
American Indian activity kit. 
7100-X. © 28Dec62; KK174664. 

Annelie, die magnetische Ankleidepuppe. 
17.087. Otto Maler Verlag. Ravens- 
burg. © 31Dec62; KK174667. 

Au pays de cocagne. 905. Fernand 
Nathan en collaboration avec Milton 
Bradley. France. Illus. signed: 
I. Pertoka. © lJan63; KK174665. 



Dr. Klldare Jigsaw puzzle. See 

METRO-GOLDWYN-MAYEF, INC. 
Emergency. See METRO-OOLDWYN-MAYER, 

INC. 
4 Alarm game. 4312-X. © l.ran63; 

KK17'*658. 
Let's take a trip. 4317-X. 

© 29Nov62; KK174662. 
Rassel-Stafette. Ravensburger 

Splele nr.14.012. Otto Haler 

Verlag. Ravensburg. © 31Deo62; 

KK174668. 

BRANDY DISTILLERS CO. © 

Almost a 2 to 1 favorite. Coronet 
VSQ brandy. (In Wisconsin beverage 
Journal, July 1963, p.13) © IJUI63; 
KKI77386. 

BRASSEL, RICHARD H. See CHEESEHAVEN. 

BRE3SLER, RICHARD W. See NORTHERN PISH 
SURVEY CO. 

BRITISH PUBLICATIONS, INC. © 

A unique Christmas gift that lives 
all year; special club membership, 
British magazine of the month. (In 
The New York times book review, 
Oct. 13, 1963, p.'H) © 130ct63; 
KK176465. 

BRONNER (FRED) CORP. © 

Matchbox series, metal scale models. 
© 13Aug63; KKI7506O. 

BROWN (JOHN CLARK) INC. © 

Rack-ette, three bar roast rack. 
(Kenberry product, no.4lO) 
© 9Apr62; KKI7662O. 
Steam or dry iron rest. (Kenberry 
product, no. 715) © 22Jul63; 
KKI77598. 

BROWN, WARREN M. 

Special offer to our friends. 

Savette Club products. © Warren 
M. Brown d.b.a. Savette Club; 
lMay63 (in notice: I962); 
KKI77618. 

BROWN & BIGELOW. 

Your selling Job has three I's. 
Identity; invitation; insurance. 
Remembrance advertising. © Brown 
& Blgelow, a division of Standard 
Packaging Corp.; lMar63; KK177634. 

BROWN & WILLIAMSON TOBACCO CORP. © 

B & W, the mark of quality in tobacco 
products. (In NATD co-ordlnator. 
Mar. 1962, p. 59-62) Appl. author: 
Ted Bates & Co., Inc. © 30Jan62; 
KK177404 , 
Brown & Williamson Tobacco Corporation. 
Viceroy filter tip cigarettes. 
(In NATD oo-ordinator. Mar. 1963, 
p. 93-96) Appl. author: Ted Bates & 
Co., Inc. © 30Jan63; KKI76681. 

Cash in on the sales success of 1962. 

Belair light menthol cigarettes. 

(In Tobacco, June 22, 1962, p. 8) 

Appl. author: Post-Keyes-Gardner, 

Inc. © 22Jun62; KK175517. 
Clove? Yes, clove .. something wonder- 
ful happens when new Breeze adds a 
touch of clove to menthol and 
tobacco. (In The Waco times-herald, 
June 3, 1963, p.6) Appl. author: 
Ted Bates & Co . , Inc. ® 3Jun63; 
KK176421. 

Come up to Kool, feel extra coolness 
in your throat. [Head of man] 
(In Call, Kansas Cityj Mo., Apr. 12, 
1963, p. 16) Appl. author: Ted Bates 
& Co., Inc. © i2Apr63; KKI76259. 

Come up to Kool, feel extra coolness 
in your throat. [Head of man] 
(in Ebony, June 1963, p. 39) Appl. 
author: Ted Bates & Co., Inc. 
© l6May63; KKI76258. 



Come up to Kool, feel extra coolness 
in your throat. (In Ebony, Sept. 
1963, p. 121) Appl. author: Ted 
Bates & Co., Inc. © 15Aug63; 

KK176424. 
For a taste of home, ask for these 
favorite brands. Viceroy filter 
tip cigarettes. (In The Ocean 
press. Mar. 24, 1963, p. 5) Appl. 
author: Ted Bates & Co., Inc. 
© 24Mar63; KKI76683. 
Good news, Belair cigarettes now carry 
the famous Raleigh coupon. (In 
Supermarket merchandising. Mar. 
1962, p. 23) Appl. author: Post- 
Keyes-Gardner, Inc. © lHar62; 
KK1759'*6. 
Happy new year from Brown & William- 
son Tobacco Corporation makers of 
Viceroy cigarettes. (In St. Louis 
Jewish light, Sept. 4, 1963) 
Appl. author: Ted Bates & Co., Inc. 
© 4Sep63; KKI76955. 
New Viceroy/Kool filter/Raleigh 
filter/Belair placement offer. 
(In American automatic merchandiser. 
May 1962, p. 107) Appl. author: 
Post-Keyes-Gardner, inc. 
© 15May62; KK175518. 
Now an Independent report on filter 
cigarettes helps smokers narrow 
their choice to one brand: Life 
filter tip cigarettes. (In Daily 
news. New York, Oct. 8, I963) 
Appl. author: Ted Bates i Co., Inc. 
© 80ct63; KKI77405. 
Now an Independent report on filter 
cigarettes helps smokers narrow 
their choice to one brand: Life 
filter tip cigarettes. (In New 
York Journal American, Sept. 24, 
1963) Appl. author: Ted Bates & 
Co., Inc. © 24Sep63; KK177407. 
Viceroy basketball contest no.l. 

(In College Heights herald. Bowling 
Green, Ky., Jan. 9, 1963, p.8) 
Appl. author: Ted Bates & Co., Inc. 
© 9Jan63; KK176246. 
Viceroy, choice of American Airlines. 
(In New York Journal American, 
Sept. 9, 1963) Appl. author: Ted 
Bates & Co., Inc. © 9Sep63; 
KKI7668O. 
Viceroy's got the taste that's right. 
[Bowling alley scene] (In More- 
house College, Atlanta, Apr. 17, 
1963) Appl. author: Ted Bates & 
Co., Inc. © l7Apr63; KK176679. 
Viceroy's got the taste that's right. 
[Couples in boats] (In Sports il- 
lustrated, Apr. 29, 1963) Appl. 
author: Ted Bates & Co., Inc. 
© 25Apr63; KKI76265. 
Viceroy's got the taste that's right. 
[Couples in cars] (in Life, 
Apr. 12, 1963) Appl. author: Ted 
Bates & Co., Inc. © 8Apr63; 
KKI76253. 

Viceroy's got the caste that's right. 
[Endorsed by The Brothers Four; at 
the airport] (in Mlssourian, 
Columbia, Mo., Feb. 20, 1963, p. 7) 
Appl. author: Ted Bates & Co., Inc. 
© 20Feb63; KK176244. 

Viceroy's got the taste that's right. 
[Endorsed by The Brothers Four; on 
campus lavm] (Ad no. 2) (In Mls- 
sourian, Columbia, Mo., Jan. 29, 
1963, p.6) Appl. author: Ted Bates 
& Co., Inc. © 29Jan63; KKI7625I. 

Viceroy's got the taste that's right. 
[Endorsed by The Brothers Four; on 
campus steps] (Ad no.l) (in State 
news. East Lanaing, Mich., Jan. 21, 
1963, p. 4) Appl. author: Ted Bates 
& Co., Inc. © 21Jan63; KKI76250. 

Viceroy's got the taste that's right. 
[Endorsed by The Brothers Four; on 
campus steps] (In Life, Mar. 15, 
1963,) Appl. author; Ted Bates & 
Co., Inc. © llMar63; KKI76252. 



80 



COMMERCIAL PRINTS AND LABELS 



July-Dec. 



BROWN & WILLIAMSON TOBACCO CORP. -Con. 
Viceroy's got the taste that's right. 
[Endorsed by The Brothers Pour; on 
campus walk] (in Missourlan, 
Columbia, Mo., Feb. 27, 1965, p.6) 
Appl. author: Ted Bates & Co . , Inc. 
© 27Feb63; KK176249. 
Viceroy's got the taste that's right. 
[Football stadium scene] (In 
Playboy, Oct. 196?, p. 2) Appl. 
author: Ted Bates & Co., Inc. 
© 17Sep63; KKI76678. 
Viceroy's got the taste that's right. 
[Tennis scene] (In U. S. news & 
world report, June 10, I965, p. 4 of 
cover) Appl. author: Ted Bates & 
Co., Inc. © 5Jun63; KKI762J+8. 
Viceroy's got the taste that's right. 
[Two couples in beach scene] (in 
The Saturday evening post, June 29, 
1963) Appl. author: Ted Bates & 
Co., Inc. © 25Jun63; KKI76255. 
Why a cigarette, practically unknown 
yesterday is suddenly the cigarette 
millions want to smoke. Life 
cigarettes. (In The New York times, 
Aug. 27, 1963, p. 21) Appl. author: 
Ted Bates & Co . , Inc. © 27Aug63; 
KKI76267 . 

BROWN-BLODGETT , INC. © 

Egg nog, non alcoholic. © l8Feb63; 
KKl 77628. 

BROWN-PORMAN DISTILLERS CORP. © 

Old Forester 86, the light-hearted 
bourbon that belongs where the fun 
is. (In Michigan chronicle. May 11, 
1963, section 2, p.l) Appl. author: 
Erwln Wasey Ruthrauff & Ryan, Inc. 
© llMay63; KK17'^580. 

Only one horse can win and only one 
bourbon can make a mint Julep as it 
should be made. Old Forester. (in 
The Louisville times. May 1, I963, 
section 2, p.l8) Appl. author: 
Erwin Wasey Ruthrauff & Ryan, Inc. 
© lMay63; KK17't578. 

Profit. Old Forester. (In Liquor 
store, June 1963, p. 20) Appl. au- 
thor: Erwin Wasey Ruthrauff & Ryan, 
Inc. © 3Jun63; KK17'*58l. 

Tonight, light-hearted Old Forester 
86. (in Akron beacon Journal, 
Feb. 1, 1963, p. 33) Appl. author: 
Erwln Wasey Ruthrauuf & Ryan, Inc. 
© lFeb63; KK17't576. 

Tonight, Old Forester. (in The 
Indianapolis news, May 1, I963, 
p. 25) Appl. author: Erwln Wasey 
Ruthrauff & Ryan, Inc. © lMay63; 
KKI7I577. 

Tonight, Old Forester. (in The Wall 
Street journal. May 2, 1963, p. 3) 
Appl. author: Erwin Wasey Ruthrauff 
& Ryan, Inc. © 2May63; KK17'^579. 
Tonight, Old Forester. (in U. S. 
news & world report, May 13, I963, 
p. 2 of cover) Appl. author: Erwin 
Wasey Ruthrauff & Ryan, Inc. 
© 6May63; KK17^583- 
Tonight; Old Forester, there is nothing 
better in the market. (In Washing- 
ton daily news. May 1, 1963, p. 54) 
Appl. author: Erwin Wasey Ruthrauff 
& Ryan, Inc. © lMay63; KKI74582. 
What my grandfather, Geo. Garvin 
Brown, would have thought about 
national tavern month. (in Control 
state review, May I963, p.lO) 
Appl. author: Erwln Wasey Ruthrauff 
& Ryan, Inc. © 20May63; KKI74585. 



BRUCE (E. L.) CO. ROBBINS FLOORING 
CO. See ROBBINS FLOORING CO. 



BRUN;jWICK CORP. KIEKHAEFER CORP. See 
KIEKHAEFER CORP. 



BRUTE FORCE CYBERNETICS, INC. © 

Brute Force Cybernetics, Incorporated. 
Appl. author: Frank E. Wood, Jr. 
© 9Apr63; KKI76593. 

BUCK RECORDS, INC. © 

Imagine that, Pennsylvania Dutch 
humor by Professor Herman F. 
Schnitzel. BR-4. © 25Sep63; 
KKI76956. 

BUCK STOP, INC. © 

Coon Call, trappers lure. Appl. 

author: Don Garbow. © 40ot63; 

KKI77176. 
Fox Call, trappers lure. Appl. 

author: Don Garbow. © 40ct63; 

KKI77172. 
Mink Call, trappers lure. Appl. 

author: Don Garbow. © 40ct63; 

KKI77173. 
Rat Call, trappers lure. Appl. 

author: Don Garbow. © 40ct63; 

KKI77I77. 
Urn- All, mink urine. Appl. author; 

Don Garbow. © 10ct63; KKI77175. 
Urn-All, 100^ pure fox urine. Appl. 

author: Don Garbow. © 40ct63; 

KKI77174 . 

BUDGET RENT-A-CAR CORP. OF AMERICA. © 
Over one million customers have atiKed 
us: How do you do it? (In The Wall 
Street Journal, May 28, I963, p. 17) 
NM: revisions & additions. 
© 28May63; KK174636. 



BUD'S HOUSE OF GOLF. 
BUD. 



See PHILLIPS, 



BULK- PAL. © 

Looking for the newest, easiest, 

quickest, safest, lightest? (Adver- 
tising leaflet for Bulk-Pal) Appl. 
author: Henry J. Made. © lAug63; 
KK17715'+. 

BULLARD (E. D. ) CO. © 

No time for research? Advertise- 
ment for safety head protection. 
(In National safety news, Oct. 1963, 
p. 3) © 23Sep63; KK177677. 

BULOVA WATCH CO., INC. © 

Graduation gift promotion and news- 
paper mat ads. © 10Apr63; 
KKI76104. 

BURCH CO. © 

All aluminum weather protection 
products. © 21Jun63; KK1751I8. 

BURGESS -MANNING CO. © 

Design factor chart for vane line 
separators. (Bulletin 561) 
Appl. author: Peter M. Kaufmann. 
© 19Aug63; KKI76581. 
Remove mist from your gas stream with 
Burgess -Manning vane separators. 
(Bulletin 5OO-D) Appl. author: 
Peter M. Kaufmann. © llSep63; 
KKI766OI. 
Standard base supports for vertical 
separators. (Bulletin 55O-D) 
Appl. author: Peter M. Kaufmann. 
© 19Aug63; KKI76582. 
Stop pulsation & separate liquids 
and/or solids from your gas piping 
system with one unit, Burgess- 
Manning Snubberator. (Bulletin 
5IOD) Appl. author: Peter M. 
Kaufmann. © lAug63; KKI7657O. 
VFS vane line separators, swaged; 
VBS vane line separators, swaged. 
(Bulletin 502-D) Appl. author: 
Peter M. Kaufmann. © 19Aug63; 
KK176583. 
VF vane line separators, flanged; 
VB vane line separators, beveled. 
(Bulletin 501-D) Appl. author: 
Peter M. Kaufmann. © 19Aug63; 
KKI76584 . 



BURLINGTON INDUSTRIES. JAMES LEES & 
SONS CO. See LEES (JAMES) & SONS CO. 

BUSINESS MACHINES DIVISION, VICTOR 
COMPTOMETER CORP. See VICTOR 
COMPTOMETER CORP. BUSINESS MACHINES 
DIVISION. 

BUXTON, INC. © 

Grope no more, my lady. Lady Bux- 
ton, (in McCall's magazine, 
Dec. 1963, p. 151) Appl. author: 
Doyle Dane Bernbach, Inc. 
© 29Nov63; KKI77428. 

Lady Buxton flips her lid. (in 
McCall's magazine, Dec. 1963, 
p. 149) Appl. author: Doyle 
Dane Bernbach, Inc. © 29Nov63; 
KKI77431. 

Lady Buxton flips her lid, yawns, 
snaps, flares up, gapes, sprawls, 
clams up. (In Ladies' home Journal, 
Nov. 1963, p. 135) Appl. author: 
Doyle Dane Bernbach, Inc. 
© 300ct63; KKI77550. 

One, two, three, whee. Lady Buxton 
thinks of everything. (in Ladles' 
home Journal, Nov. I963, p. 135) 
Appl. author: Doyle Dane Bernbach, 
Inc. © 300ct63; KK177546. 

See, money isn't everything. 
The Allegro by Lady Buxton, 
(in McCall's magazine, Dec. I963, 
p. 149) Appl. author: Doyle Dane 
Bernbach, Inc. © 29Nov63; 
KKI77430. 

Venetian lace. And it could only be 
by Lady Buxton. (in McCall's 
magazine, Dec. 1963, p.l5l) Appl. 
author! Doyle Dane Bernbach, Inc. 
© 29Nov63j KKI77429. 

BY THE NUMBER, INC. © 

Azar's By the Number hot dogs, ham- 
burgers. © 220ct63; KKI76854. 



c 



C. & W. CO. © 

Now, remove any wallcovering. (For 
the professional & the do-it- 
yourselfer) Zlpaway. NM: addi- 
tions. © 230ct63; KKI76705. 
CABOT CORP. © 

The searching of the flamt catches 
the spectrum to make Cabot Corpora- 
tion's titanium dioxide. (In 
Modern plastics, Aug. 1963, p. 72-73) 
© lAug63; KKI75519. 
The searching of the flame makes a new 
white pigment, Cabot Corporation's 
titanium dioxide. (In Modern 
plastics, July 1963, p. 62-63) 
© lJul63; KK175523. 
The searching of the flame makes 
black, white as Cabot Corporation's 
new Ti02 goes into production. 
(In Modern plastics, Sept. I963, 
p. 72-73) ® lSep63; KKI76075. 

CAKE, ANDREW R. © 

Wheaton Valet. Bell boy design. 
© 5Dec60; KK174384. 

ChL-DhK. See 
C.iL-DnK CO. 
CAL-i)hK i;iDaST.-vIE3, INC. 

CAL-DAK CO. 

King size fiber glass tray table 
sets. Tempo. Catalog sheet. 
Appl. author: Zepha Bogert. 
© Cal-Dak a.a.d.o. Cal-Dak Co.; 
17Jul63; KKI75049. 

CAL-DAK INDUSTRIES, INC. 

The greatest garden line innovation 
in years, HydroJet water bi\)oms. 
Catalog sheet. Appl. author: Zepha 
Bogert. © Cal-Dak a.a.d.o. Cal-Dak 
Industries, Inc.; 27Sep63; KKI762O7. 



1963 



CURRENT REGISTRATIONS 



81 



The nation's most popular gardening 
aid exclusively from Cal-Dak, Hydro- 
Jet water brooms. Appl. author: 
Zepha Bogert. © Cal-Dtik a.a.d.o. 
Cal-Dak Industries, Inc.; 27Sep65; 
ICKI76206. 

CALVERT DISTILLERS CO. © 

Are whiskey drinkers going soft? 
(In Beverage media, Sept. 1963. 
p. 6-7) Appl. author: Doyle Dane 
Bembach, Inc. © 30Aug65; 
KK176415. 
Are whiskey drinkers going soft? 
(In Beverage retailer weekly, 
Aug. 26, 1963, P.8A-9A) Appl. 
author: Doyle Dane Bembach, Inc. 
© 2l*Aug63; KKI76529. 
The five great party topics of '63. 
(In Liquor store, Dec. 1963, p. 10) 
Appl. author: Doyle Dane Bernbach, 
Inc. © 28N0V63; XK1777'^'+. 
Introducing soft whiskey. (In 
Salisbury times. May 16, 1963, 
p. 31) Appl. author: Doyle Dane 
Bernbach, Inc. © l6May63; 
KKI7653O. 
The soft whiskey. (In Pittsburgh 
press, Aug. 13, 1963, p. 32) Appl. 
author: Doyle Dane Bernbach, Inc. 
© 13Aug63; KKI76505. 
Soft whiskey. Is it hard liquor? 
(In Ebony, July 1963, p.'^T) 
Appl. author: Doyle Dane Bernbach, 
Inc. © 28Jun63; KK175951. 
Soft whiskey. Is it hard liquor? 
(In Life, June 28, I963, p.R2-R3) 
Appl. author: Doyle Dane Bernbach, 
Inc. © 26Jun63; KK175578. 
Soft whiskey, explained. (In Life, 
June 14, 1963, p. 8-9) Appl. author: 
Doyle Dane Bernbach, Inc. 
© 12Jun63; KKI75577. 
Soft whiskey, explained. (In Salisbury 
times, June 7, 1963, p.l't) Appl. 
author: Doyle Dane Bernbach, Inc. 
© 7Jun63; KKI76567. 
Soft whiskey fools you. (In Baltimore 
Colts football program, Sept. 15. 
1963, official 1963 program, p. 4) 
Appl. author: Doyle Dane Bernbach, 
Inc. © 13Sep63; KK176417. 
Soft whiskey fools you. (In TV 

guide. North Carolina ed., Aug. 31, 
1963, p.A-^l) Appl. author: 
Doyle Dane Bernbach, Inc. 
© 29Aug63; KKI761+II. 
Soft whiskey, is it hard liquor? 

(In Salisbury times, June 12, I963, 
p. 16) Appl. author: Doyle Dane 
Bernbach, Inc. © 12Jun63; KKI76365. 
Soft whiskey is the first hard liquor 
that's not hard. (In Bridgeportj 
Conn, post, Aug. 5, 1963, p.32) 
Appl. author: Doyle Dane Bernbach, 
Inc. © 5Aug63; KKI75605. 
Soft whiskey is the first hard liquor 
that's not hard. (In Moose, Sept. 
1963, p. 38) Appl. author: Doyle 
Dane Bernbach, Inc. © 31Aug63; 
KKI76507. 
Soft whiskey is the first hard liquor 
that's not hard. (In TV guide 
(North Carolina) Aug. 17, 1963, 
P.A-39) Appl. author: Doyle Dane 
Bernbach, Inc. © 15Aug63; KK1757S9. 
Soft whiskey, plain; soft whiskey, 
fancy. (In Moose, Dec. 1963j 
p.h of cover) © 28Nov63; 
KK1777'+5. 
We have yet to use hard sell on soft 
whiskey. (In Liquor store, Oct. 
1963, p. 7) Appl. author: Doyle 
Dane Bernbach, Inc. © 30Sep63; 
KKI76525. 
What should soft whisky be? Calvert 
extra blended whisky. (in Life, 
Nov. 8, 1963, pAg) Appl: author: 
Doyle Dane Bernbach, Inc. © 6Nov53; 
KKI77268. 



What should soft whisky be? Calvert 
extra blended whisky. (In New 
York herald tribune, Nov. 6, 1963, 
p. 6) Appl. author: Doyle Dane 
Bernbach, Inc. © 6Nov63; KK177296. 
When your customers ask for soft 

whiskey, will you have It? Calvert 
Extra. (In Dave Morgan's trading 
post, Aug. 1963, P-1) Appl- author: 
Doyle Dane Bernbach, Inc. 
© 3IJUI63; KKI756OU. 
You can tell them to buy soft whiskey 
early. Calvert extra blended 
whiskey. (in Dave Morgan's 
trading post, Nov. I963, p.2) 
Appl. author: Doyle Dane Bernbach, 
Inc. © 280ct63; KKl77't35. 

CAL-WEC INDUSTRIES, INC. © 

Safe view mirror, a modern panoramic 
mirror, eliminates dangerous head 
turning. © 15Jul63; KK17't793. 

CAMP ANA CORP. © 

There's only one way to lose weight. 
[Endorsed by Joan Bennett] (In 
Ladies' home Journal, Oct. 1963, 
p.3't) Appl. author: Envln Wasey, 
Ruthrauff & Ryan, Inc. © 24Sep63; 
KKI77635. 

CAMPBELL PRODUCTS. 

B. B. Gunn, big game hunter, says 
asphalt driveway maintenance 
safari simple Job with Sakrete 
Black Top and sealer. Edward 
Everett Horton. (In Courier post, 
Camden, N. J., Apr. 19, 1963, p. 12) 
© Campbell Products & Sakrete, Inc.; 
19Apr63; KK17't772. 

D. Youngman, trapeze artist, renews 
an asphalt driveway with the great- 
est of ease with Sakrete Black Top 
sealers. Edward Everett Horton. 
(In The Scrantonion, Apr. 28, I963, 
pA9) © Campbell Products & 
Sakrete, Inc.; 28Apr63; KK17'+775. 

Everybody's an expert with Sakrete 
ready-to-use mixes. Edward Everett 
Horton. (in The Reader's digest, 
June 1963, p.20't-A) © Campbell 
Products & Sakrete, Inc.; 21May63; 
KK17'*770. 

I. Sing High, operatic tenor, does 
sidewalk repairs for a song with 
Sakrete cement mixes. Edward 
Everett Horton. (In Courier post. 
Camden, N. J., Apr. 5, 1963, p. 19) 
© Campbell Products & Sakrete, Inc. 
5Apr63; KKI74774. 

Orville Orbit, astronaut, sets a 
clothes pole in planet earth with 
Sakrete concrete mix. Edward 
Everett Horton. (In Daily news- 
record, Harrisonburg, Va. , Apr. 19, 
1963, p. 9) © Campbell Products & 
Sakrete, Inc.; 19Apr63; KK17t773. 

Salty Fathoms, deepsea diver needs 
much less water for plastering with 
Sakrete plaster mix. (In The News 
Virginian, Apr. 26, I963, p.7) 
© Campbell Products & Sakrete, Inc.; 
26Apr63; KK17'*7^6. 



CANTON REDWOOD YARD, INC. © 

Redwood on the farm. NM: additions. 
© i5Aug63; KKl76't9'^. 



CAPRICE CO. © 

Boa. © lSep63; KKI76697. 
Cordon. © lSep63; KKI76698. 



CARAVAN PRODUCTS CO., INC. © 

The most important announcement about 
Danish pastry you will read this 
year. Mr. Danish. (In The Special- 
ty baker's voice, Sept. 13, 1963, 
p. 4) Appl. author: Alex Weber. 
© 13Sep63; KKI76216. 



CARNATION CO. C 

New 1-2-3 he-man burgers, always 
Juicy, never crumbly. Evaporated 
milk. (In Grit, Aug. 25, 1963, 
p.lA) Appl. author: A. Culver 
Boyd, Jr. © 25Aug63; KKI75857. 
New, turkey benedict broil. Evapo- 
rated milk. (In Grit, Nov. SU, 
1963, p. 13) Appl. author: 
A. Culver Boyd, Jr. © 24NOV63; 
KKI77317. 

CARTER PRODUCTS, INC. © 

Now, a doctor's discovery lets you 
wipe away facial hair safely In 
minutes. Nalr. (In Tribune, Chica- 
go, Apr. 16, 1963, section 1, p. 22) 
Appl. author: Ted Bates & Co., Inc. 
© l6Apr63; KKI76269. 

CATALINA, INC. © 

The look, the swlrablouse. (In 

Vogue, Jan. 1, 1963, p. 39) 

© lJan63; KK177624. 
The look, the swimsweater. (In 

Vogue, Jan. 1, I963, p.'+7) 

© lJan63; KK177623. 

C<\TrJi(-IL[,.'in THrtCTOh CO. © 
Cat parts quality; bucket tips & 

edges. Caterpillar 3-plece bucket 

edges. © 12Sep63; KK176382. 
Cat parts quality: filter elements. 

© 22Jul63; KK175042. 
Cat parts quality; seals. © 17Sep63; 

KKI77156. 
Cat parts quality; tips-teeth shanks. 

© 20Jun63; KK17'+863. 
Cat parts quality; track parts. 

© 20Jun63; KK17t862. 
Cat parts quality; track parts. 

Extreme service shoes for D9 & D8. 
© 15Aug63; KKI75817. 
Cat parts quality; track parts. 

Improved D^ link gives 25^ to 

50^ more work life. © 17Sep63; 

KKI77588. 
New, 505S to 75^ greater fatigue 

life for D8H track links. 
© 20May63; KK174516. 
Now easy to store, stay clean and dry. 

© 'lJun63; KKI74517. 
Why monkey around? Get the inside 

story. © 20ct63; KKI77162. 

CEE (WILLA) PRODUCTS. See CUSHMAN, WILlA. 

CERVECERIA CORONA, INC. © 

Los personajes. Corona. (In El Mundo, 
July >^, 1963, P-7) © '^Jul63; 
KKI7482B. 



CHAMPION PAPER CO. © 

Consider paper. Used with imagination. 
Its power to frighten, brighten, 
enlighten, is incalculable. (In 
Time, Nov. 15, I963, p. 76) Appl. 
author: Needham, Louis & Brorby, 
Inc. © 12Nov63; KKI77II3. 

CHAMPION PAPERS, INC. © 

Color speeds your words. Appl. au- 
thor: Needham, Louis & Brorby, Inc. 
© 15Jun63; KK17't797. 
Imagination; business papers. 
Appl. author: Needham, Louis & 
Brorby, Inc. © 15Jun63; KK17'*987. 
Imagination. (Sneak preview) 

Flip book. Appl, author: Needham, 
Louis & Brorby, Inc. © 30Jun63; 
KKI74796. 
The long and short of It. Appl. 
author: Needham, Louis & Brorby, 
Inc. © IIJUI63; KKI75192. 

Ribbon finder for Champion Papers 
gift wrap. Appl. author: Needham, 
Louis & Brorby, Inc. © 15Jun63; 
KK17'i795. 



82 



COMMERCIAL PRINTS AND LABELS 



July-Dec. 



CHAMPION PAPERS, INC. PAPER DIVI- 
SION. © 

Consider paper. (in Advertising & 
sales promotionj Sept. 1953, 
p. 57-58) Appl. author: Needham, 
Louis & Brorby, Inc. © 23Aug63; 
KKI76585. 

CHANEL, INC. © 

Caught by the spell of Chanel. 
No. 5. (In Seventeen, Oct. 1953> 
p. 8-9) Appl. author: Norman, 
Craig & Kummel, Inc. © 26Sep63 
(in notice: 1962); KKI769IO. 
Caught by the spell of Chanel. No. 5. 
(In Seventeen, Dec. I963. p. 8-9) 
Appl. author: Norman, Craig & 
Kummel, Inc. © lDec63 (in notice: 
1962); KKI7769I. 
Chanel joins San Francisco in a 
salute to France. (In San 
Francisco chronicle, Oct. 13, 
1963. P-19) Appl. author; Norman, 
Craig & Kummel, Inc. © 130ct63; 
KKI7655O. 
Chanel no . 5 for the bath. (in The 
New Yorker, Apr. 20, I963, p. 97) 
Appl. author: Norman. Craig & 
Kummel, Inc. © l8Apr63; KK17568't. 
Chanel No. 5 is the no . 1 perfume 
sponsor on network television. 
(In Beauty fashion, Oct. 1963, 
p. 62-63) Appl. author: Norman, 
Craig & Kummel, Inc. © 100ct63; 
KKI7672O. 
Chanel no. 5 travels through the 
summer with the greatest of ease 
and elegance. (in Beauty fashion, 
June 1963, p. 108-109) Appl. au- 
thor: Norman, Craig & Kummel, Inc. 
© llJun63; KKI75952. 
Chanel presents a pre-Christmas pro- 
duction. No. 5. (In Beauty fashion, 
Nov. 1963, p. 72-73) Appl. author: 
Norman, Craig & Kummel, Inc. 
© ION0V63; KKI77057. 
Chanel, the most treasured name 
in perfume. Spray perfume and 
cologne. (In Esquire, Dec. 1963- 
p. 7) Appl. author: Norman, Craig 
& Kummel, Inc. © ltNov63; 
KKI77695. 
Eau de Cologne from 3.50. Chanel 
No. 5. (In Playboy, Nov. I963, p.l) 
Appl. author: Norman, Craig & Kummel, 
Inc. © 150ct63; KKI76718. 
Every woman alive loves Chanel No.5- 
(In Glamour, Aug. 1963, P-13) 
Appl. author: Norman, Craig & Kummel, 
Inc. © 18JUI63; KKI76OI7. 
Eve.-y Woman alive loves Chanel no.5. 
(In The New Yorker, Feb. 9, 1963, 
p. 67) Appl. author: Norman, Craig 
& Kummel, Inc. © 2Feb63; KKI75685. 
Every woman alive loves Chanel no.5. 
(In The New Yorker, May 4, 1963, 
P-53) Appl. author: Norman, Craig 
& Kummel, Inc. © 2May65; KK175686. 
Every woman alive loves Chanel No. 5 
in every way, every day. (In 
Beauty fashion, Aug. 1963, p. 86-87) 
Appl. author: Norman, Craig & 
Kummel, Inc. © 10Aug65; KK176209. 
For the man of good taste, a gentle- 
man's cologne. (in Town & country, 
Apr. 1963, p. 13) Appl. author: 
Norman, Craig & Kummel, Inc. 
© lApr63; KK176400. 
New in Chanel No. 22, spray perfume 
and spray cologne. (In Beauty 
fashion, Sept. 1963, p. 84-85) 
Appl. author; Norman, Craig & 
Kummel, Inc. © llSep65; KKI76OI8. 
Now bathe in Chanel no.5; new oil 
for the bath awakens the sleeping 
beauty of your skin. (in The New 
Yorker, Sept. 7, 1963, p. 83) 
Appl. author: Norman, Craig & 
Kummel, Inc. © 7Sep63; KKI76908. 
Now bathe in Chanel no.5. Oil for the 
bath. (In Holiday, Oct. 1963, P.45) 
Appl. author: Norman, Craig & Kum- 
mel, Inc. CO 10Sep63; KKI77O58. 



Now, Chanel creates two classics for 
men. A gentleman's cologne & a 
gentleman's after shave. (in 
Beauty fashion, Oct. 1963, p.67) 
Appl. author: Norman, Craig & 
Kummel, Inc. © 100ct63; KKI76719. 

Now, Chanel creates two classics for 
men. A gentleman's cologne & a 
gentleman's after shave. (in 
Playboy, Nov. 1963, p. 12) Appl. 
author: Norman, Craig & Kummel, 
Inc. © 150ct63; KKI76721. 
Summertime, and refreshing is easy 
with Chanel no.5 cologne. (in 
Beauty fashion. May 1963, p.50-51) 
Appl. author: Norman, Craig & 
Kummel, Inc. © 10May63; KK175057. 
Time is of the essence, only Chanel 
is timeless. No. 5. (In Beauty 
fashion, July 1963, p. 42-43) 
Appl. author; Norman, Craig & 
Kummel, Inc. © 10Jul63; KK174800. 

When even the rain seems to whisper 
his name, you're ready for Chanel, 
the most treasured name in perfume. 
No. 5. (in Seventeen, Mar. I963, 
p. 9) Appl. author: Norman, Craig 
& Kummel, Inc. © 26Feb63; 
KKI7565O. 

When even the tide is on your side, 
you're ready for Chanel, the most 
treasured name in perfume. No.5. 
(in Seventeen, July I963, p. 9) 
Appl. author; Norman, Craig & 
Kummel, Inc. © 27Jun63; KK174460. 
When every day is Valentine's Day, 
you're ready for Chanel, the most 
treasured name in perfume. No. 5. 
(In Seventeen, Feb. 1963, p. 5) 
Appl. author: Norman, Craig & 
Kummel, Inc. © 29Jan63; KK175651. 
When his post cards read like love 
sonnets, you're ready for Chanel. 
No. 5. (In Seventeen, Aug. I963, 
p.l) Appl. author: Norman, Craig 
& Kummel, Inc. © 3OJUI63; KK175121. 

When you're in a class by yourselves, 
you're ready for Chanel, the most 
treasured name to perfume. No. 5. 
(in Seventeen, Sept. 1963, p.5) 
Appl. author: Norman, Craig & 
Kummel, Inc. © 27Aug63; KK175649. 

CHAP STICK CO., MORTON MANUFACTURING 
CORP. See MORTON MANUFACTURINCi CORP. 
CHAP STICK CO. 



CHEESEHAVEN . 

Cheesehaven. NM: revision. 
© Richard H. Brassel d.b.a. 
Cheesehaven; 20Mar63; KK175904 . 

CHEMICAL & POWER PRODUCTS, INC. © 

Chempro Sealol . 5OO class mechanical 
seals. (Bulletin CP-668) 
Appl. author: Rockwell Associates. 
© 2Dec63; KK177290. 

CHROMA . 

Astro-Vue window stick-ons. N0.3OO2. 
22 scissor cutouts In full color. 
© Chroma, a product division of 
Frye & Smith, Ltd.; 23Jun63; 
KKI76376. 
Astro-Vue window stick-ons. N0.3O52. 
22 scissor cutouts in full color. 
© Frye & Smith. Ltd. (in notice: 
created by Chroma, products divi- 
sion of Frye & Smith, Ltd.); 
25Jun63; KK175774. 

Bottle-glass window. No. 2001. 
© Chroma, a product division of 
Frye & Smith, Ltd.; llMar63; 
KKI76373. 
Build your own elephant trophy head. 
© Frey & Smith, Ltd. (in notice: 
created by Chroma, division of 
Frye & Smith, Ltd.); 4Mar63; 
KK175777. 



Build your own 'rhino trophy head. 
© Frye & Smith, Ltd. (in notice: 
created by Chroma, division of 
Freye & Smith, Ltd.); 4Mar63; 
KKI75775. 
Build your own tiger trophy head. 
© Frye & Smith, Ltd. (in notice: 
created by Chroma, division of 
Frye & Smith, Ltd.); llMar63; 
KKI75776. 
Build your own zoo mountain. N0.3OI. 
© Frye & Smith, Ltd. (in notice: 
created by Chroma, division of 
Frye & Smith, Ltd.); llMar63; 
KKI75778. 
Scuba-View window stick-ons. 

No. 3001. 19 scissor cut-outs in 
full color. © Chroma, a product 
division of Frye & Smith, Ltd.; 
llMar63; KK176375. 
Stained glass window. Nativity scene, 
20" X 36". No. 1001. © Chroma, a 
product division of Frye & Smith, 
Ltd.; llMar63; KKI76496. 
Stained glass window. Random 
pattern. No. 2002. © Chroma, a 
product division of Frye & Smith, 
Ltd.; 12JUI63; KKI76374. 

CHUN KING CORP. © 

Chicken chop suey dinner. Net weight 

12 ozs. © 120ct63: KK176644. 
Chicken chow mein, dinner for 3. 

Net weight 1 lb. l4 oz. 
© 150ct63; KKI76887. 
Chicken sukiyaki dinner. Net weight 

13 ozs. © l80ot63; KKI76885. 
Chop suey with beef. Net weight 

1 lb. © 150ct63; KKI76877. 
Chop suey with beef. Net weight 2 lbs. 

© 310ct63j KKI77065. 
Chow mein with chicken. Net weight 

1 lb. © l60ct63; KKI76878. 

Chow mein with chicken. Net weight 

2 lbs. © I60ct63; KK176884. 
Chow mein with shrimp. Net weight 

1 lb. © l80ct63; KKI76889. 
Chow mein with shrimp. Net weight 

2 lbs. © 150ct63; KKI7689O. 
Egg foo young Chinese omelet with 
gravy separate. Net weight 12 oz. 
© l60ct63; KKI76881. 
Pried rice with meat and eggs. Net 

weight 10 oz. © l80ct63; KKI76879. 
Shrimp chop suey dinner. Net weight 

12 ozs. © 120ct63; KK176645. 
Shrimp chow mein dinner for 3. 

Net weight 2 lbs. 1 oz. © 250ot63; 
KKI77064. 
6 egg rolls Cantonese style with 
meat & shrimp. Net weight 6 oz. 
© I60ct63; KKI7688O. 
Sukiyaki with chicken. Net weight 

1 lb. © l80ct63; KKI76888. 
Sukiyaki with chicken dinner for 3. 
Net weight 2 lb. 7 oz. © 250ct63; 
KKI77066. 

Sweet & sour pork with vegetables in 

savory sauce. Net weight 1 lb. 

© l60ct63; KKI76886. 
Wilderness wild rice; extra fancy. 

Net wt. 8 ozs. © l80ct63; 

KKI76883. 
Wilderness wild rice; select. 

Net wt. 8 ozs. © l80ct63; 

KK176882. 

CHURCH & DWIGHT CO., INC. © 

Past, easy way to clean & sweeten 
refrigerator. Arm & Hammer soda 
bicarbonate. (In Redbook, Sept. 
1963, p. Ill) Appl. author: Charles 
W. Hoyt Co., Inc. © 21Aug63; 
rai 76622. 

Get quick relief from overindulging 
with Arm & Hammer soda bicarbonate. 
(In McCall's, Nov. 1965, p. 22?) 
Appl. author: Charles W. Hoyt Co., 
Inc. © I90ct63; KKI76624. 



1963 



CURRENT REGISTRATIONS 



83 



If you figured summer the big use 
season for Arm & Hammer soda bi- 
carbonate, look what's going for 
you to build heavy fall & winter 
shelf movement. (In Progressive 
grocer, Oct. I963, p.l6) Appl. au- 
thor: Charles W. Hoyt Co., Inc. 
© 20Sep63; KKI76623. 
Los Angeles chain backs soda bath 
solidly; made whopping 28jK sales 
gain in '62 promotion. Arm & 
Hammer. [Endorsed by Ralph Shock- 
man) (In Chain store age, July 
1963, p. 3'*) Appl. author: Charles 
W. Hoyt Co., Inc. © 21Jun63; 
KKIT5056. 
Pure? Sure. Purify with Arm & Hammer 
soda bicarbonate, the livin' end 
for bottles and nipples. (In 
American baby, June I963, p.H) 
Appl. author: Charles W. Hoyt Co., 
Inc. © 21May63; KK17'*56l. 
Soda fresh ups make summer twice the 
fun. Arm & Hammer soda bicarbonate. 
(In McCall's, July 1963, p. 121) 
Appl. author: Charles W. Hoyt Co., 
Inc. NM: "new textual material." 
© I4jun63; KK17'*563. 
Soda fresh ups make summer twice the 
fun. Arm & Hammer soda bicarbonate. 
(In Parents' magazine, July I963, 
p.93) Appl. author: Charles W. 
Hoyt Co., Inc. © 21Jun63; KK175055. 
Well established in the management of 
babies. Arm & Hammer soda bi- 
carbonate. (In Pediatrics, May 
1963, p.xxlii) Appl. author: 
Charles W. Hoyt Co., Inc. 
© 19Apr63; KK174562. 

CINCINNATI MILLING MACHINE CO. © 
Chucks for use with Cincinnati 

dividing heads. © 10ot63; KKI76186. 

CIRO. © 

For your kind of woman; give It and 
she'll say, Oh La La, it's Paris in 
a perfume. (In Look, Dec. 19, 1961, 
p. 147) © i9Dec6l; KK17'+551. 

CLAFF (M. B.) & SONS, IKC . © 
The Peter Jay shoe by Sel Shoe 
Company. © 30Aug63; KK176072. 

:LAIR0L, INC. © 

Does she, or doesn't she? Miss Clalrol 
Hair Color Bath. [Child holding 
onto button on woman's dress] 
(In Ebony, Sept. 1963, p.19'*) 
Appl. author: Foote, Cone & Belding. 
© 15Aug63; KKI76973. 

Does she, or doesn't she? Miss Clalrol 
Hair Color Bath. [Heads of I8 women] 
(In McCall's, July I963, p. 2 of 
cover & p.l) Appl. author: Foote, 
Cone & Belding. © 24Jun63; 
KK17'^539. 

Does she, or doesn't she? Miss Clalrol 
Hair Color Bath. [Little girl & 
woman holding bird's nest] (In 
Life, Nov. 1, 1963, p. 2 of cover) 
Appl. author: Foote, Cone & Belding. 
© 280ct63; KK17697'+. 

Does" she, or doesn't she? Miss Clalrol 
Hair Color Bath. [Ljttle girl 
holdine sea shell up to woman's 
ear] (In Life, June 28, I963, 
p. 16-17) Appl. author: Foote, Cone 
& Belding. © 24Jun63; KK17'*537. 
Does she, or doesn't she? Miss Clalrol 
Hair Color Bath. [Woman & baby 
in nursery] (In Ebony, Nov. 1963, 
p. 153) Appl. author: Foote, Cone 
& Belding. © I50ct63; KK1768't3. 

Does she, or doesn't she? Miss 

Clalrol Hair Color Bath. [Woman & 
boy] Appl. author: Foote, Cone & 
Belding. © 250ct63; KK177275. 

Does she, or doesn't she? Miss 

Clalrol Hair Color Bath. [Woman & 
boy In baseball cap] Appl. author: 
Foote, Cone & Belding. © 300ct63; 
KKI77273. 



Does she, or doesn't she? Miss 
Clalrol Hair Color Bath. [Woman 
& child with seashell] Appl. 
author: Foote, Cone & Belding. 
© I70ct63; KK17727'>. 

Does she, or doesn't she? Miss Clalrol 
Hair Color Bath. [Woman & little 
boy holding ice cream bar] (In 
Life, July 19, 1963, p. 2 of cover) 
Appl. author: Foote, Cone & Belding. 
© I5JUI63; KK17't911. 

Estara, o no estara? Miss Clalrol. 
(In Selecciones del reader's digest, 
July 1963, p. 17. Mexico City) 
© 25Jun63; KK17'*925. 

A famous hairooloring artist tells 
why you should use a special color- 
fast shampoo if you color or lighten 
your hair. [Endorsed by Leslie 
Blanchard] (in Hair style and beauty 
Ideas, fall Issue I963, p. 3) Appl. 
author: Foote, Cone & Belding. 
© lJul63; KK17'+915. 
A guide to becoming a blonde. Creme 
Toner. (In Life, Sept. 6, I963, 
p.'t-O-'tl) Appl. author: Doyle Dane 
Bernbach, Inc. © 4Sep63; KKI76511. 

A Kulde to becoming a blonde. Creme 
Toner. (In The Reader's digest, 
Sept. 1963, p. 12-13) Appl. author: 
Doyle Dane Bernbach, Inc. 
© 30Aug63; KK176416. 

Is it true blondes have more fun? 

Ultra-Blue Lady Clalrol cremogenlzed 
hair light ener. [Couple in boating 
scenes] (in Hairdo, July 1963, 
p. 4 of cover) Appl. author: Foote, 
Cone & Belding. © 5Jun63; KK174910. 

Is it true blondes have more fun? 

Ultra Blue Lady Clalrol cremogenlzed 
hair llghtener. [Couple in sports 
car scenes] (In Hairdo, June I963, 
p. 2 of cover) Appl. author: Foote, 
Cone & Belding. © 5May63; KKI7I917. 

Miss Clalrol sent me. Miss Clairol 
Hair Color Bath. (In American 
hairdresser, July I963, p. 11-14) 
Appl. author: Foote, Cone & Belding. 
© 20Jun63; fCK174536. 

This world famous hairdresser tells 
why you should use a special color- 
fast shampoo if you color or light- 
en your hair. [Endorsed by Enrico 
Caruso] (in The Washington post, 
Oct. 13, 1963, p. 29) Appl. author: 
Foote, Cone & Belding. © 130ct63; 
KK176844. 

This world famous hairdresser tells 
why you should use a special 
colorfast shampoo if you color or 
lighten your hair. [Endorsed by 
Mr. Ruel] (In HairDo magazine, 
Aug. 1963, p. 12) Appl. author: 
Foote, Cone & Belding. © 5Jul63; 
KKI76838. 

What have you done for yourself lately 
to cash in on a winner? New no. 83 
natural black; like doctors . . . back 
to school; Clairol ' s ABC daytime 
television sweepstakes. (In Ameri- 
can hairdresser, Aug. 1963, p. 5-11) 
Appl. author: Foote, Cone & Belding. 
© 2OJUI63; KKI74916. 

CLARK GRAVE VAULT CO. © 

The man you lean on in a lonely hour, 
your funeral director. (In The 
Reader's digest, Nov. 1963, p.l68A) 
Appl. author: Ranald S. West. 
© 200ot63; KKI77592. 

CLEVELAND TWIST DRILL CO. © 

New from Cleveland, premium steel 
high-speed end mills. Appl. au- 
thor: W. Emerson Wenger. 
© 21Jun63; KKI74741. 
Super Mo-Max cobalt high speed 

ground tool bits, for single point 

machining. Appl. author: 

W. Emerson Wenger. © l4Sep63; 

KKI75916. 

CLOROBEN CHEMICAL CORP. © 

Cloroben DE; scaler, limer, ruster. 
© 20May63; KK174984 . 



The Cloroben story. Presenting Drain 
Snake and Cloroben FT . . . for 
correction and prevention of waste 
system problems. © 10ot63; 
KKI76539. 

New, revolutionary, Cloroben 's 1-2 
KO punch. Drain SnsOte. NM: rev. 
© 28May63; KKI74375. 

New, revolutionary, Cloroben 's 1-2 
kayo punch. Drain snake, Cloroben 
PT. © 150ct63; KKI7705I. 

CLOROX CO. © 

At last, a bleach bottle that pours 
easy-as-a-pltcher. (in The Phoenix 
gazette, Aug. 15, 1963, p. 62) 
Appl. author: Honlg-Cooper & Harring- 
ton. © 15Aug63; KKI7675O. 
Biggest buy in bleach, new Clorox 
king size. (in Youngstown vindica- 
tor, Feb. 13, 1963. p. 13) Appl. 
author-: Honlg-Cooper & Harrington. 
© 13Feb63; KK176749. 
Clorox gets out dirt detergents leave 
in. [Newsboy holding bag of papers] 
(in Better homes & gardens, Aug. 
1963, p. 5) Appl. author: Honlg- 
Cooper & Harrington. © lAug63; 
KKI76748. 
Clorox gets out dirt detergents leave 
in. [Newsboy holding rolled news- 
paper in one hand Ic bag of papers 
in other] (In San Jose news. 
May 22, 1963, p.93) Appl. author: 
Honlg-Cooper & Harrington. 
© 22May63; KK176747. 
Clorox gets out dirt detergents leave 
in. Tomboys. (In San Jose news, 
Sept. 18, 1963, p. 76) Appl. au- 
thor: Honig-Cooper & Harrington. 
© l8Sep63; KKI76958. 
Don't ask detergents to do a Clorox 
job. [Young baseball players] 
(In Better homes and gardens, July 
1963, p.2 of cover) Appl. author: 
Honlg-Cooper & Harrington. 
© 24Jun63; KKI75013. 
4 miserable cleaning jobs where you 
should let Clorox do the dirty work. 
(In Oakland tribune. May 1, 1963. 
p.X-17) Appl. author: Honlg- 
Cooper & Harrington. © lMay63; 
KKI76957. 
I'm ashamed to show my face. Clorox 
gets out dirt that detergents leave 
in. Talking bottle. (In Today 
(Philadelphia inquirer) Apr. 21, 
1963, p. 5) Appl. author: Honig- 
Cooper & Harrington. © 21Apr63; 
KKI74657. 
To get out suds-proof body dirt, your 
suds need the added cleaning power 
of Clorox. (In Better homes & gar- 
dens, March 1962, p. 5) Appl. 
author: Honlg-Cooper & Harrington. 
© lMar62; KK177155. 
Troublemakers; don't ask your detergent 
to do these Clorox Jobs. (in Better 
homes and gardens, June 19d3, p.'* 
of cover) Appl. author: Honig- 
Cooper & Harrington. © lJun63; 
KKI76746. 

CLUB DISTILLING CO. © 

Absolutely delicious, happily in- 
expensive Club cocktails. (In 
Phoenix gazette, Apr. 29, 1963, 
p. 16) Appl. author: Benton & 
Bowles, Inc. © 29Apr63j KK175043. 

COACH'S SPORTING GOODS CORP. © 

Coach's Sporting Goods Corporation 
... presents Miss Iso-Klt, the 
three minute per day way to specific 
figure care and development. 
Appl. author: Daniel E. Berry. 
NM: revisions & additions. © 4jun63; 
KKI75009. 

COCA-COLA CO. © 

Big dream, made team. Things go 
better with Coke. (In Ebony, 
Nov. 1963) Appl. author: McCann- 
Erickson, Inc. © 150ct63; ■ 
KKI77255. 



84 



COMMERCIAL PRINTS AND LABELS 



July-Dec. 



Big Jobs call for the refreshing new 
feeling only Coca-Cola can give. 
[Couple washing dog] (In The 
Saturday evening post, June 29- 
July 6, 1963) Appl. author: 
McCann-Erickson, Inc. © 25JunD5J 
KK1758T5. 
Enjoy that refreshing new feeling, 
pause for ice cold Coca-Cola. 
(In Sepia, Sept. I963, p.'^ of 
cover) Appl. author: McCann- 
Erickson, Inc. © 5Aug63; 
KKI77262. 
Enter the Coca-Cola bottlers' Go 

American contest. (In Look, May 21, 
1963) Appl. author: McCann- 
Eriokson, Inc. © 7May63; KK177252. 
Enter the Coca-Cola bottlers' 

$250,000 Go American sweepstakes. 
(In Ladies' home Journal, May 
1963, P-27) Appl. author: McCann- 
Erickson, Inc. © 30Apr63; 
KKI76726. 
Refreshing new feeling; Coca-Cola, 
crisp and cold with the spirited 
taste that's never too sweet. 
[Fruit ice cube tray, glass & 
bottle] (In Sepia, Aug. I963) 
Appl. author: McCann-Erickson, 
Inc. © 5JUI63; KKI75872. 
Refreshing new feeling. Girl's 
school. (In American girl, Apr. 
1963) Appl. author: McCann-Erick- 
son, Inc. © 25Mar63; KK17'^605. 
Refreshing new feeling. Glass & 
cheeseburger. 24 sheet poster. 
Appl. author: McCann-Erickson, Inc. 
© 2Sep63; KKI75876. 
Refreshing new feeling. Graduation. 
24 sheet poster. Appl. author: 
McCann-Erickson, Inc. © lMay63j 
KK1747OO. 
Refreshing new feeling; salute fun 
In the sun with an ice cold Coca- 
Cola (In Better homes & gardens, 
July' 1963) Appl. author: McCann- 
Erickson, Inc. © 13Jun63; 
KK175873. 
Refreshing new feeling. Snow bough 
design. 24 sheet poster. Appl. 
author: McCann-Erickson, Inc. 
© lAug63; KKI75594. 
Refreshing new feeling. Swimming 
group. 24 sheet poster. Appl. 
author: McCann-Erickson, Inc. 
© lJul63; KK175595. 
Refreshing new feeling; the girl 
most likely to be refreshed. (in 
Better homes & gardens. May 1963, 
p. 83) Appl. author: McCann- 
Erickson, Inc. © l6Apr63; 
KK175871. 
Refreshing new feeling. Three 
glasses, fountain. 24 sheet 
poster. Appl. author: McCann- 
Erickson, Inc. © 3Jun63; 
KKI747OI. 
Refreshing new feeling on a hot 

summer day. Three glass sequence. 
(In McCall's, June 1963, p. 27) 
Appl. author: McCann-Erickson, Inc. 
© 21May63; KK17587't. 

Value wise. Half quart. 24 sheet 
poster. Appl. author: McCann- 
Erickson, Inc. © lAug63; KK175593. 

Words, music, fun, friends, all go 
better refreshed. Things go better 
with Coke. (In Ebony, Oct. I963) 
Appl. author: McCann-Erickson, Inc. 
© 15Sep63; KK177258. 

COLGATE- PAIMOLIVE CO. ly 

Analyzed by this scientific computer 
Diana's dental records become vi- 
tally important to you. Dental 
cream. (In Ladies home Journal, 
June 1963, p. 51) Appl. author: Ted 
Bates & Co., Inc. © 28May63; 
KKI7626O. 



Bleach-white clothes without adding 
bleach? Impossible. Pruf, the 
chlorinated detergent. (in Medford 
mall tribune, June 27, 1963, p.lD) 
Appl. author: Lennen & Newell, Inc. 
© 27Jun63; KKI75096. 

Clean clothes bleach-white without 
adding bleach? Go on. Pruf, the 
chlorinated detergent. (In Medford 
mail tribune, July 11, 1963, p.8D) 
Appl. author: Lennen & Newell, Inc. 
© 11Ju163j KKI75097. 

Independent research verifies effec- 
tiveness of world's largest selling 
toothpaste: Newest clinical test 
confirms Colgate a leader in reduc- 
ing new cavities. Dental cream. 
(In Herald, Everett, Wash., Apr. 30, 
1963, p. 7) Appl. author: Ted Bates 
& Co., Inc. © 30Apr63; KKI76268. 

Independent research verifies effec- 
tiveness of world's largest selling 
toothpaste: Newest clinical test 
confirms Colgate a leader In re- 
ducing new cavities. Dental cream, 
(in Newark news. Mar. 19, 1963) 
Appl. author: Ted Bates & Co., Inc. 
© 19Mar63; KKI76256. 

Who really won when the latest clini- 
cal research on tooth decay compared 
Colgate ' s Gardol formula and the 
most widely accepted fluoride brand? 
Dental cream. (In The Saturday 
evening post, Oct. 19, 1963, P.79) 
Appl. author: Ted Bates & Co., Inc. 
© 150ct63; KKI77406. 

Who really won when the latest clini- 
cal research on tooth decay compared 
the two leading toothpastes? Dental 
cream. (In Life, Aug. 16, 1963, 
p. 67) Appl. author: Ted Bates & 
Co., Inc. © 12Aug63; KKI76270. 
Who won? You and your family won. 
Colgate a leader in reducing new 
cavities. Dental cream, (in Life, 
May 24j I963, p. 92) Appl. author: 
Ted Bates & Co., Inc. © 20May63; 
KKI76257. 

Who won when clinical testing compared 
Colgate dental cream with the most 
widely accepted fluoride toothpaste? 
(In Time, June 28; I963, P-9) 
Appl. author: Ted Bates & Co., Inc. 
© 25Jun63; KKI76425. 

COLGATE-PALMOLIVE CO. HOUSE OF AJAX. 
Pall cleaning is an awful job! That's 
what you think. AJax. (In Youngs - 
town vindicator, Sept. 1963, Roto- 
gravure section, p. 3-6) Appl. 
author: Norman, Craig & Kummel, Inc. 
© Colgate-Palmolive Co., House of 
AJax (In notice: Colgate-Palmolive 
Co.); 29Sep63; KK176722. 

COLOR TILE OF COLORADO, INC. © 

Are you new in town, see Color Tile. 
(In The Denver post, Sept. 1, 1963, 

P.IIa) © lSep63; KK176491 . 
Check with Color Tile. (In The Denver 

post, July 14, 1963, p.l2A) 

© l4Jul63; KKI75215. 
Color Tile has a lot to offer. (In 

The Denver post, June 30, 1963, 

p.l4A) © 30Jun63; KK175219. 
Color Tile sells every type of tile. 

(In The Denver post, Aug. 25, I963, 

P.28A) © 25Aug63; KK176480. 
Count on Color Tile. (In The Denver 

post, Aug. 4, 1963, p.6A) 

© 4Aug63; KKI76483. 
Get a load of this. (In The Denver 

post, Aug. 11, 1963, P.12A) 

© llAug63; KK176482. 
I'm a tile. (In The Denver post, 

July 7, 1963, p.6A) © 7Jul63; 

KKI75217. 
Look for this sign. Color Tile super- 
marts. (In The Denver post, 

June 9, 1963, P.22A) © 9Jun63; 

KKI75218. 



The price is right at fabulous Color 
Tile. (In The Denver post, 
July 28, 1963, P.21A) © 28JUI63; 
KKI75214. 

Tile is 100 proof. (In The Denver 
post, Sept. 8, 1963i P.22A) 
© 8Sep63; KK176487. 
Tile serves you right. (In The 

Denver post, Sept. 22, I963, p . 22A ) 
© 22Sep63; KK176489. 
Tile your kitchen, bathroom, basement? 
Let George do it. (In The Denver 
post, June 16, 1963, P.22A) 
© l6Jun63; KK175220. 
Time to re-tile? See Color Tile. 

(In The Denver post, July 21, I963, 
P.25A) © 21JUI63; KKI75216. 
Tune up your home with tile. (In 
The Denver post, Aug. I8, I963, 
P.20A) © l8Aug63; KK176481. 
What, no tile? (In The Denver post, 
Sept. 15, 1963, P.I6A) © 15Sep63; 
KKI7649O. 
What to do on your vacation, tile it 
yourself. (In The Denver post, 
June 23, 1963, p.6A) © 23Jun63; 
KKI75222. 
Wow, what a tile sale. (In The 

Denver post, Sept. 29, 1963, p.l6A) 
© 29Sep63; KK176488. 
Wow, what a tile sale from the big 
one. Color Tile supermarts. (In 
The Denver post, June 2, I963, 
P.24A) © 2Jun63; KK175221. 

COMET RICE MILLS, INC. © 

Do you want to Icse 20 pounds in only 
20 days yet never be hungry? 
(in The Dallas morning news, 
June 13, 1963, section 5, p. 6) 
© 13Jun63; KK174342. 
Millions of dollars for you. 
(in The Rice journal, June 30, 
1962, p. 4 of cover) © 5Jul62; 
KKI74343. 

COMMONWEALTH EDISON CO. 

Clothes dry the sweetest in a fume- 
free electric dryer. (In Chicago 
sun times, Aug. 1, 1963, p.35) 
© Commonwealth Edison Co. otherwise 
k.a. Commonwealth Edison - Public 
Service Co.; lAug63; KK175232. 
Happy CoDumbus day. That's the day 
we again reduce electric heat rates, 
(In Chicago tribune, Oct. 10, I963, 
section lA, p.l4) © Commonwealth 
Edison Co. otherwise k.a. Common- 
wealth Edison - Public Service Co.; 
100ct63; KKI76314. 
Now, but a new electric dryer and 

save up to $60. (In Chicago tribune, 
Oct. 1, 1965, section 2, p. 8) 
© Commonwealth Edison Co. otherwise 
k.a. Commonwealth Edison - Public 
Service Co.; 10ct63; KK176221. 
You don't have to live suburb-ly to 
live superbly at Number One East 
Schiller. (In Chicago tribune, 
Nov. 18, 1903, section IC, p. 8) 
© Commonwealth Edison Co. otherwise 
k.a. Commonwealth Edison - Public 
Service Co.; l8Nov63; KK177208. 

COMMONWEALTH EDISON - PUBLIC SERVICE CO. 
See COMMONWEALTH EDISON CO. 

COMMUNICATIONS ASSOCIATES. 

Play 5-Grand at your Colonial 
Stores. © Premium Corp. of 
America d.b.a. Communications 
Associates; 170ct63; KK177603. 

CONNECTICUT PENCIL CO. © 

Quality bondexed lead pencils. 39. 

© 100ct63; KKI75559. 
Quality bondexed lead pencils. 12. 

Appl. author: V. J. Wall, sec'y- 

treas. © 15May63; KK175559. 
12 assorted supercolor crayon pencils. 

© 100ct63; KKI7556O. 



1963 



CURRENT REGISTRATIONS 



85 



12 assorted supercolor crayon pencils. 
Appl . author: V. J. Wall, sec "y- 
treas. © 15May63; KK175560. 

CONO CHRISTIAN SCHOOL, WALKER, IOWA. 
Po-Stlck, 500 fine gummed seals. 
Appl. author: Max Belz. © Cono 
Christian School; 10ct63; KK176049 . 
Po-Stlk. 300 fine gummed seals. 
Appl. author: Max Belz. 
© Cono'Chrlstlan School; 10ct63; 
KKI76938. 

CONSOLIDATED CIGAR CORP. © 

Introducing El Producto's new, elegant 
cigar, the Diamond Tip. (In The 
Retail tobacconist, June 15, 1963, 
p. 2 of cover) © 15Jun63; KK174687. 
Who will win 100 grand? El Producto. 
(in The Tobacco record, Sept. I963, 
p. 4) © 15Sep63; KKI76936. 

CONSOLIDATED ELECTRODYNAMICS CORP. 
TRANSDUCER DIVISION. © 
Piezoelectric accelerometer system 
calculator; linear vibration 
calculator. © 19Aug63; KKI76512. 

CONSUMER SPECIALTIES CORP. © 

Snap Fire charcoal lighter with 
throw-away aluminum foil chimney. 
Contains 5 lighters. Appl. states 
prev. pub. KKI7278I. NM: revision. 
© 25N0V63; KK1775'+1. 

CONTINENTAL BAKING CO., INC. © 

Add a touch of Paris to holiday meals. 
Serve Continental brown 'n serve 
French rolls. (in Blade, Toledo, 
Nov. 8, 1962, p. 31) Appl. author: 
Ted Bates & Co., Inc. © 8Nov62; 
KKI76264. 

Baked for real bread lovers. Daffodil 
Farm bread. (In Meriden record, 
Feb. 14, 1963, p. 17) Appl. author: 
Ted Bates & Co., Inc. © l4Peb63; 
KK176423. 
Get acquainted offer. Wonder Corn 
Chips. (In American Press, Lake 
Charles, La., Feb. 27, 1963, p.l4) 
Appl. author: Ted Bates & Co., Inc. 
© 27Feb63; KKI76247. 

Q: What makes this the greatest sand- 
wich loaf ever baked? A: These 4 
great new features. Wonder soft 
whirled sandwich bread. (In Tulsa 
tribune, Sept. 13, 1962, p. 32) 
Appl. author: Ted Bates & Co . , Inc. 
© 13Sep62; KKI76266. 

Thousands asked for it; here It is. 
Daffodil Farm sandwich bread. (In 
Stamford advocate, Oct. 24, 1962, 
p. 5) Appl. author: Ted Bates & Co, 
Inc. © 240ct62; KK176272. 

To avoid gaining weight, follow the 
Profile bread plan. (In Dallas 
times herald, Oct. 11, 1962, p.6D) 
Appl. author: Ted Bates & Co . , Inc. 
© 110ct62; KK176422. 

CONTINENTAL ILLINOIS NATIONAL BANK & 
TRUST CO. OP CHICAGO. © 
Kangaroo bank. © lNov63j 

KKI77757. 
People Jumped at the idea. Continental 

family banking center. (In Illinois 

banker, Oct. 1963, p. 4 of cover) 

Appl. author: Earle Ludgln & Co. 

© 10ct63; KKI77311. 
People Jumped at the idea. (In 

Bankli.g, Oct. 1963, p. 31) 

© 10ct63; KKI77755. 
Saving Is fun with a Continental 

kangaroo coin bank. © lNov63; 

KKI77756. 

CONTINENTAL INSURANCE COMPANIES. © 
All these business risks can now be 
covered by one Continental policy, 
(in United States Investor, 



Sept. 23. 1963, p. 32-33) Appl. 
author: Doyle Dane Bembach, Inc. 
© 21Sep63; KK176412. 
Do all this and you don't need Con- 
tinental's homeowners policy. 
(In Time, Oct. 4, 1963, p.60-6l) 
Appl. author: Doyle Dane Bembach, 
Inc. © 20ct63; KK176413. 
Readers of Fortune will flip when it 
flags them. All these business 
risks can now be covered by one 
Continental policy. (In United 
States review, Sept. 21, 1963. p.l9- 
22) Appl. author: Doyle Dane Bern- 
bach, Inc. 
© 19Sep63; KKI77OO9. 

CONTINENTAL MERCHANDISE CO., INC. © 
Only all transistor push button . . . 
portable high fidelity ac tape 
recorder at a realistic fast moving 
price. TP877. © 15Apr63; KK177127. 

CONTINENTAL OIL CO. © 

Are your repair bills too high? 

Conoco. (in The Progressive farmer, 
June 1963, p. 37) © 20May63; 
KKI75299. 

At your service. Conoco. (In The 
Talon, Apr. 1963, p. 17) © 6Apr63; 
KKI75298. 

Free at your Conoco station, complete 
pocket travel atlas. (in Evening 
world-herald. May 28, 1963, p. 21) 
© 28May63; KK174591. 

Get away from it all, enjoy a Conoco 
pre-planned weekend trip from Dallas, 
(in The Dallas morning news. May 5, 
1963, section 4, p. 7) © 5May63; 
KKI74598. 

Had any breakdowns lately? [Endorsed 
by Ernest Spattlg] (in Colorado 
rancher and farmer. Mar. 9, 1963, 
p. 4 of cover) © 9Mar63; KK174594. 

How much are engine repairs costing 
you? [Endorsed by Randall Stanley] 
(In The Dakota farmer, June 1, I963, 
p. 3) © lJun63; KKI74597. 

How often do you add oil? [Endorsed 
by Fred Gregory] (In The Dakota 
farmer. May 4, 1963, p. 4 of cover) 
© 4May63; KK174595. 

Industrial lubricants for every mining 
operation. (In Skillings' mining 
review. Mar. I6, 1963, p.l4) 
© l6Mar63; KK174593. 
Let me be your travel guide. (In 
Des Moines tribune. May 21, I963, 
p. 9) © 21May63; KK174592. 

Now, there's a travel bureau in every 
Conoco station; new Conoco Touralde 
travel center. (In Life, May 10, 
1963, p.R4) © 10May63; KK175297. 

Winter stop you cold? [Endorsed by 
Lewis Schroeder] (In Colorado 
rancher and farmer, Apr. 13, 1963, 
p. 4 of cover) © 13Apr63; KKI74596. 

COOPER & BRASS SALES, INC. © 

American business is urged to protect 
and encourage free enterprise. 
Liberty Bell with encircling band. 
Appl. author: John F. Lepine. 
© 24Jun63; KK175017. 

COOPER INDUSTRIAL PRODUCTS, INC. © 
Tarps last longer with Cooper heavy 
duty rubber tarp straps. Appl. 
author: Leech Advertising Co. 
© 26JUI63; KKI74832. 
Truck fleet operators prevent run 
flat damage with Cooper Little 
Giant valve stem locks. 
© 20Sep63; KK176902. 

CORROSION REACTION CONSULTANTS, INC. 
CRC formula 5-56 automotive, the 

mechanic's helper. Contents gallon. 
© Corrosion Reaction Consultants, 
Inc., subsidiary of Chas. J. Webb 
Co., Inc.; 15NOV59; KK174424 . 



CRC formula 3-36. © 15Nov59; 

KKI76458. 
CRC formula 2-26, electrical industry. 
Contents 454 grams. © llNov59; 
KK175941 . 

COSMAIR, INC. © 

Vive la difference I L'ordlnaire. 
L'Oreal. L'Oreal of Paris. 
(In Harper's bazaar, I962, p. 39) 
© lMay62; KK177006. 

COSTA'S ICE CREAM CO. © 

Waffles 'n' Ice Cream; 8 waffles, 
4 vanilla Ice cream slices. Con- 
tents: 16 or more fl. ozs. of Ice 
cream/waffle wt. 7ozs. or more. 
© 3Sep63; KKI76279. 

COTY, INC. © 

L'Almant, nothing makes a woman more 
feminine, more attractive. (In 
McCalls, Mar. I962, p. 2) Appl. 
author: Dancer, Fitzgerald & Sample. 
© lMar62; KK175268. 
L'or, the world's most modern, most 
luxurious perfume. (in The New 
Yorker, Nov. 4, 196I, p. 36) 
Aopl. author: Dancer, Fitzgerald & 
Sample. © 4Nov6l; KK175207. 

COVENTRY (SARAH) INC. © 

The priceless look of beauty is 

seldom a matter of price. Fashion 
parade ensemble. Appl. author: 
Rumrill Co., Inc. © 240ct63; 
KKI76832. 

COX, J. P. © 

Fido ' s food for dogs. 5 lbs. net 
weight. © 26Jun63; KK174486. 

COYNE, HARRY J. © 

A tooth in the gums is worth two in 
the thumbs. (In Valley morning 
star, Harlingen, Tex., Dec. 4, 1963, 
p. 6) © 4Dec63; KK177392. 

CRAFT MASTER CORP. © 

1, 2, 3 oil painting set. 12 colors; 

2 mounted 8" x 10" pictures. 

© 12Dec63; KK177531. 
1, 2, 3 oil painting set. 12 colors; 

2 mounted 8" x 10 pictures. 

© 12Dec63; KKI77542. 

CREATIVE DISPLAYS, INC. © 

Flavor Kist cookie round-up set up 

instructions. © lNov63; KK176834. 
Helene Curtis Tweed counter display 

set up instaructions. © lNov63; 

KKI76836. 
How to install your case rail bar. 

© 20Aug63; KKI76797. 
How to Install your Helene Curtis 

Bright Idea shelf organizer. 

© 90ct63; KKI76790. 
How to set up your Buddl Bull display. 

© 4oct63; KKI76792. 
How to set up your Flavor Kist Cookie 

Barrel. © 13Sep63; KKI76800. 
How to set up your floor merchandiser. 

© lNov63; KKI76837. 

How to set up your floor merchandiser. 
Rippl-Tle deal No.RFD21, super 
sales merchandiser. © llJul63; 
KKI7593O. 

How to set up your Helene Curtis 

all purpose floor stand. © 2Nov63; 
KKI76786. 

How to set up your Helene Curtis 

Tender Touch floor merchandiser. 

© lNov65; KKI76787. 
How to set up your Jim Beam Rainbow 

floor merchandiser. © l60ct63; 

KKI76789. 
How to set up your Johnson's Wax all 

purpose bin. © 19Aug63; KKI76803. 



86 



COMMERCIAL PRINTS AND LABELS 



July-Dec. 



CREATIA/E DISPLAYS, INC. -Con. 

How to set up your Johnson's Wax 
floor merchandiser. © lJul63; 
KKI75951 . 
How to set up your Johnson's Wax 
floor merchandiser. © 6Sep63; 
KKI76802. 

How to set up your Johnson's Wax 

Glo Coat 10+ off floor merchandiser I 

© llJul63j KKI75928. 
How to set up your Kings Men display. 

© 23Sep63; KKI76804. 
How to set up your Lentherio Tweed 

window display. © 100ct63; 

KKI76788. 
How to set up your Mennen baby 
products floor merchandiser. 

(N0.II35-T (a)--1135-T (B)) 
© l8Jun63; KKI75556. 
How to set up your Mennen economy size 

floor stand. © 14Nov63; KKI77616. 
How to set-up your Mennen men's line 

promotion floor merchandiser. 

© 1Ju163j KKI75933. 
How to set-up your Mennen men's line 

promotion jumbo display card . 

© 2OJUI63; KKI75927. 
How to set up your Mennen shelf 

extender. © lNov63; KKI76835. 
How to set up your Mercury light and 

motion display. © 10ct63; KK176791. 
How to set up your price rail banner 

holder. © 19Aug63; KKI76796. 
How to set up your Rich Uncle motion 

display. © 4Sep63; KKI76798. 
How to set up your Rippl-Tie floor 

merchandiser. © 10Jun63; KKI75929 . 
How to set up your Rlppl-Tle floor 

merchandiser. Rlppl-Tie deal 

no.RFD22. © ljul63i KK175932. 
How to set up your Swift Smoked Meat 

roof display. © 13Sep63; KKI76801. 
I'luw to set-up your Toni floor 

merchandiser. © l4Jun63; 

KKI75926. 
How to set up your Top Value Stamp 

elephant display. © 15Aug63; 

KK17679't . 
How to set up your Wilson's BV meat 

case display. © 3Sep63; KKI76799. 
Set up instructions for your Sucaryl 

brand sweetener merchandiser. 

© 27Sep63; KKI76793. 
This bright new floors tand display 

adds more selling power... to new 

Helene Curtis Enden shampoo. 

© 23S6p63; KKI76805. 
To set up your plastic arch kit. 

© 19Aug63; KKI76795. 

CRESCA CO. , INC. © 

Gracious gourmet gifts. © lJun63; 
KK1743'^5. 

CROCKER-ANGLO NATIONAL BANK, SAN FRAN- 
CISCO. 

Our daughter's wedding. (In San 
Francisco news call-bulletin, 
Aug. 12, 1963, p. 30) Appl. author: 
J. Walter Thompson Co. © Crocker- 
Anglo National Bank; 12Aug63; 
KKI751B7. 

CROCKER-CITIZENS NATIONAL BANK. © 
A boy needs a lot to -grow up. (In 
San Francisco chronicle, Deo. 9. 
1963, p. 19) Appl. author: 
J. Walter Thompson Co. © 9Dec63; 
KKI77717. 

CROSS-OUT ADVERTISING CO., INC. © 
Marathon's travel game, Cross-Out. 
Appl. author: John Heikes. 
NM: additions & revisions. 
© 23Jun63; KKI75852. 

Now, play Marathon's exciting travel 
game cross-out. 7 p. Appl. 
author: John Heikes. NM: additions 
& revisions. © 23Jun63; KKI75865. 



CROTON WATCH CO. © 

Croton ' s the place to go for value 
and here's how to eet there. 
Croton Reliance. (In Jewelers' 
circular-keystone, Nov. I963, 
p. 39) Appl. author: L. C. Gumbinner 
Advertising Agency. © lNov63; 
KKI76769. 
Have you heard about the jeweler 
who hanged himself with a cheap 
watch? Reliance. (In National 
jeweler, Aug. I963, p. 23-26) Appl. 
author: L. C. Gumbinner Advtg. 
Agency. © lAug63; KKI75237 . 
Nurse Is a dirty word. The word for 
these Croton waterproof watches for 
women is glajnour. (In National 
jeweler, Aug. 1963, p. 28-29) 
Appl. author: L. C. Gumbinner 
Advtg. Agency. © lAug63; KKI75236. 
Repair your watch business. (In 
American horologist & jeweler, 
Aug. 1963, p. 2 of cover) Appl. 
author: L. C. Gumbinner Advertising 
Agency. © 25Jul63; KK175l4l. 
A steal in stainless at $2^1.95. 
(In Jewelers' circular-keystone, 
Sept. 1963, pA8->i9) Appl. author: 
L. C. Gumbinner Advertising Agency. 
© lSep63; KKI76396. 
These are the parts that slim the 
movement, that slims the Zephyr. 
(In National jeweler, July I963, 
p. 10-11) Appl. author: L. C. 
Gumbinner Advertising Agency. 
© IJUI63; KKI75139. 
You can stock a time out stop watch 
... or you can just stock Chrono- 
master by Nivada. (in National 
jeweler, July 1963, p.67) Appl. 
author: L. C. Gumbinner Advertising 
Agency. © lJul63; KK1751^2. 

CROWN FOODS, INC. © 

Ickle Dickie, the world's best 

pickle; kosher dills. (In Citizen- 
journal, Columbus, Ohio, May 27, 
1963, p. 15) Appl. author: Harley 
W. Magee-Harry M. Miller, Inc. 
© 27May63; KK17511T. 

CROWN ZELLERBACH CORP. © 

Chiffon aqua facial tissue. Aqua 
spider mums . 200 twinply, 400 
single sheets. © llMar63; ICKI76OO5. 
Chiffon lilac facial tissues. Violet 
double mums. 200 twinply, 400 
single sheets. © llMar63; KK176004 . 
Chiffon pink facial tissue. Pink 
spider mums. 200 twinply, 400 
single sheets. © llMar63; KKI76OO7 . 
Chiffon white facial tissues. Esther 
reed daisies. 200 twinply, 400 
single sheets. © llMar63; KKI76OO3. 
Chiffon yellow facial tissue. Yellow 
marguerite . 200 twinply, 400 
single sheets. © llMar63; KKI76006. 
Crinkle cut french fried potatoes. 

Stock no. 497. © 240ct63; KK176777. 
Fish portions; no. 494, stock vignette. 

© 20May63; KK174420. 
Fish sticks; stock vignette, no. 493. 

© 20May63; KK174419. 
French fried potatoes. Stock no. 496. 

© 240ct63i KKI76778. 
Onion rings; no.495> stock vignette. 
© 40ct63; KKI76545. 

CROWNLITE PLOURESCENT CORP. © 
Floating in the halo of light. 
Babylon, series 555. © lMar63; 
KKI75687 . 
Product parade. Babylon, series 555. 
® lMar63; KK175105. 

CUCAMONGA VINEYARD CO. © 

Cardinal. California champagne. 

Net contents 4/5 quart. © 26Aug63; 
KKI7553I. 



CUSHMAN, WILLA. 

Mr. Dusty, disposable anymop cover. 
© Willa Cushman d.b.a. Wllla Cee 
Products; I7Sep63; KKI76223. 



D 



D & H PRODUCTS. © 

Please Peed Me; Feed Me laundry bag. 
Bear. Style 101. Appl. author: 
Daniel Blum. © 27Aug63; KKI76501. 

Please Feed Me; Feed Me laundry bag. 
Kitten. Style 102. Appl. author: 
Daniel Blum. © 27Aug63; KKI765OO . 

DCA FOOE INDUSTRIES, INC. © 

Gold Mine Sparkle choco-banana royal; 
cake coated ice cream sundae bars. 
Net contents 6-3 f 1 . oz. bars. 
18 fl. ozs. © IJUI63; KKI75732. 
Gold Mine Sparkle chocolate eclair. 
6 pak. © DCA a.a.d.o. DCA Pood 
Industries, Inc.; 27Apr63; KK174869. 
Gold Mine Sparkle chocolate marsh- 
mallow; cake coated ice cream 
sundae bars. Net contents 3-6 fl. 
o:: bars, I8 fl. ozs. © lJul63; 
KKI75734. 
Gold Mine Sparkle devil's food cake; 
cake coated Ice cream bars. Net 
contents 6-3 f 1 . oz. bars, 18 fl. 
ozs. © IJUI63; KKI75733. 
Gold Mine Sparkle pistachio cake; 
cake coated ice cream bars. Net 
contents 6-3 fl. oz. bars, 18 fl. 
ozs. © IJUI63; KKI75731. 
Gold Mine Sparkle strawberry short- 
cake. 6 pak. © DCA a.a.d.o. 
DCA Food Industries, Inc.; 27Apr63; 
KKI7487O. 
Gold Mine Sparkle toasted almond; 
ice cream bars. Net contents 
3-6 fl. oz. bars, 18 fl. ozs. 
© IJUI63; KKI75735. 

DAGGET, MAX, JR. © 

Have it when you need it; improve 
buying efficiency with ReadiBryl. 
© l4Dec63; KKI77680. 
ReadiBryl, pre-packacked beryllium 
copper for model shops. © 12Jul63; 
KKI74892. 

DAIRY COUNCIL OP CALIFORNIA. © 

Put a lift in your life with milk. 
(In Los Angeles times, June 2, 
1963, p. 56) Appl. author: Herb C. 
Brown. © 2Jun63; KK175054. 

DAL. See DAL MANUFACTURING CORP. 



DAL MANUFACTURING CORP. 

Automatic frlctlonless electro- 
gravitational paper clip dispenser. 
By Exec-U-Toy. © Dal a.a.d.o. Dal 
Manufacturing Corp.; 27May63; 
KKI75134. 

Directions. By Exec-U-Toy. © Dal 
a.a.d.o. Dal Manufacturing Corp.; 
27May63; KK175131. 

Executive red tape cutter and paper 
clip. By Exec-U-Toy. © Dal 
a.a.d.o. Dal Manufacturing Corp.; 
27May63; KK175133. 

Executive TRG , tension reduction 
gears, by Exec-U-Toy. © Dal 
a.a.d.o. Dal Manufacturing Corp.; 
27May63; KK175152. 

D'ALBRET, JEAN. © 

Ecussion D'y Jean D'Albret. Ever sines 
the sixteenth century . . . Ecussion 
has been setting the scene for 
romance. (In The Social spectator, 
Jan. 1962, p. 79) © lJan62; 
KKI75785. 



1963 



CURRENT REGISTRATIONS 



87 



DALINE, GORDON. © 

Vltarains-of-the- Month Club. Your 
vitamin calendar for September. 
© 25Jul63; KKl7t839. 

DAMROW BROS. CO. © 

Damrow leads the way In equipment for 
the future; get full details on the 
new Damrow Curd-A-Matic system, 
(in The Cheese reporter, Oct. 25, 
1963, p. 5) © 250ctb3; KKI76753. 

DANIEL (JACK) DISTILLERY. 

Anywhere in Jack Daniel's hollow Is a 
good place to get a drink of water. 
Old no. 7. (In The Mobile register. 
May 7, 1963, p.2B) Appl. author: 
William Weston. © Jack Daniel 
Distillery, Lem Motlow, Prop., Inc.; 
7May63; KK17't407. 
Cutting a Tennessee whiskey tree is 
the quickest step of the ancient 
process we still use to gentle 
Jack Daniel's. (In The Wall Street 
Journal, July 22, 1963, p. 3) Appl. 
author: William Weston. ® Jack 
Daniel Distillery, Lem Motlow, 
Prop., Inc.; 22Jul63; KK176364 . 

Jack Daniel's distiller watches over 
our whiskey. Old no. 7. (in The 
Wall Street Journal, Aug. 5, I963, 
p. 9) Appl. author: William Weston. 
© Jack Daniel Distillery, Lem 
Motlow, Prop., Inc.; 5Aug63; 
KKI76337. 
Jack Daniel's miller checks the grain 
as it comes to the hollow to make 
sure it's proper for Tennessee 
slppin' whiskey. Old no. 7. (In 
Time, Sept. 13, 1963, p.9'^) Appl. 
author: William Weston. © Jack 
Daniel Distillery, Lem Motlow, Prop. , 
Inc.; 13Sep63; KK176463. 
Labeling day at Jack Daniel's brings 
Lynchburg ladles to the Hollow for 
pin money and a friendly get- 
together. (In Newsweek, Sept. 2, 
1963, p. 6) Appl. author: William 
Weston. © Jack Daniel Distillery, 
Lem Motlow, Prop., Inc.; 2Sep63; 
KKI76363. 
Tennessee sippln' whiskey has to go 
through a charcoal mellowing vat 
drop by drop. Old no. 7. (In The 
Cincinnati enquirer, Sept. I8, 
1963, p. 35) Appl. author: William 
Weston. © Jack Daniel Distillery, 
Lem Motlow, Prop., Inc.; l8Sep62; 
KKI751OO. 

Thick clouds of smoke rising when 
we burn hard maple are one of the 
reasons charcoal mellowing makes 
Jack Daniel's different. (In 
U. S. news & world report, Sept. I6, 
1963, p. 59) Appl. author: William 
Weston. © Jack Daniel Distillery, 
Lem Motlow, Prop., Inc.; l6Sep63; 
KKI76362. 
We're putting up a new sawmill In the 
hollow to help make the charcoal 
that mellows our Tennessee slppin' 
whiskey. Old no. 7. (in The Wall 
Street Journal, Sept. 9, 1963, pA) 
Appl. author: William Weston. 
© Jack Daniel Distillery, Lem Mot- 
low, Prop., Inc.; 9Sep63; KK176i)-6l. 



DANT DISTILLERY CO. © 

Folks, enjoy the extra smoothness of 
my extra age Kentucky bourbon, 7 
year old J. W. Dant. (In Da,lly news, 
New York, May 3I , I963, p. 65) 
Appl. author: Otto Kleppneit. 
© 31May63; KK17't3l6. 

J. W. Dant now brings you Dant 
Ninety red label. (In New York 
Journal American, Sept. 26, 1963, 
p. 38) Appl. author: Otto Kleppner, 
© 26Sep63; KKI76228. 



J, W. Dant '3 10 year old charcoal 
perfected whisky. (In Indiana 
beverage life, July 1963, p. 19) 
© lJul63; KKI76226. 
Now, get full proof, finer quality 
whisky, Dant Ninety, red label. 
(In Newburgh news, Sept. 25, 1963, 
p.lOB) Appl. author: Otto Kleppner. 
© 25Sep63; KK176B46. 
Scores big in extra age. J. W. Dant 
bourbon, aged 7 years, (in Madison 
Square Garden basketball program, 
Oct. 17, 1963, p. 11) Appl. author: 
Otto Kleppner. © 170ct63; KKI77387, 
There's nothing to life but good 
living. Be a heads-up bourbon 
buyer. J. W. Dant Bourbon aged 
7 years. (In New York Giants 
football program, Oct. 13, 1963, 
p. 36) Appl. author: Otto Kleppner. 
© 130ct63; KK177't67. 

DAYTON PERFORATORS, INC. © 

Any-Slzer, the power V-roll, a new 
grinding device. © 200ct63; 
KKI77OI7. 

DAZOR MANUFACTURING CORP. © 

There's a Dazor lamp to fit the 

person, the Job, the lighting need. 
Floating lamps. © 290ct63; 
KK17669'+. 

DE FRATES (JOSEPH F.) CO. © 

Ready to serve. Chilli Man. Chilli 
Mac. Contents 1 lb . 4 1/2 ozs . 
© 26JUI63; KKI75703. 

DELANDER, JOHN B. See TORETTE MANUFAC- 
TURING CO. 



DEL-TONE RECORD CO. © 

Surfers' choice. Dick Dale and his 
Del-Tones. LPM 1001. Appl. author: 
James Monsour. © 310ct62; KK174694. 



DE LUXE READING CORP. © 

Beauty Parlor, hours of fun dressing 

hair; wash it, curl It, comb it. 

Complete set. You get 25" doll, 

washable Saran hair. © 15Aug6l; 

KK17't469. 
Dream kitchen; complete set of 176 

pieces. © 15Aug6l; KK174501. 
Ply Jimmy Jet, you control the speed. 

© 15Aug62; KK17't502. 
Jungle Jack M-7 cap firing rifle. 

Toy display. © lJul69; KK174688. 
Mighty Mo, remote control firing; 

breech loading fires completely 

safe, light plastic balls. 

© 15Aug62; KKI74470. 



DEMOSS ASSOCIATES, INC. © 

Mailed to you with facts about special 
low cost hospitalization coverage. 
(Souvenir ball point pen gold star 
plan advertisement no.l) (In Ladles' 
home Journal, July- Aug. 19d3. p.29) 
© 2Jul63; KKI7527O. 

DENNEY, FRANCES. See DENNEY (FRANCES) 
INC. 

DENNEY (FRANCES) INC. 

How to bring New Life to your hair. 

© Frances Denney, Inc. (in notice: 

Frances Denney); 21Nov63; KK177383. 
Introducing the lustrous make-up of 

Frances Denney. © 23Jul63; 

KKI74908. 

DENNIS (W. J.) & CO. © 

Ideal no. 23 floor squeegee. 

Appl. author: Kreicher & Meloan, 
Inc. © 21Apr63; KK174742. 



DENT (C. S.) & CO. 

Flavored aspirin for adults. 

Contents: 12 plastic pocket cases 
containing 12 tablets each. Dis- 
play carton. © C. S. Dent & Co. 
a.a.d.o. Grandpa Brands Co.; 
25Jun63; KK17'<670. 

DESCHlffiR CO. © 

new, Cushloneer type 2000; adjustable 
1 pact absorbers. (Bulletin 
no.C-b) Appl. author: Richard E. 
Deschner. Appl. states prev, reg. 
as Hew, Ir:pak tjpe 2000. .*!: rev. 
© 9Marb3; KK1729J3. 

DESCO SHOE CORP. © 

Desco's selling theme: Wear a pair, 
enjoy the Fair. (In Footwear news, 
Oct. 10, 1963, p. 43) Appl. author: 
Leon A. Friedman. © 100ct63; 
KKI77147. 

DESERET RESEARCHERS, INC. © 

Teach-Rlte; new and educational 
plasticized teaching aids for 
ages 4 thru 10. © lAug63; 
KKI76939. 

DESPATCH OVEN CO. © 

Pyrogenlcs engineering is the compan- 
ion of progress in aircraft and 
missile Industries. (In Steel, 
Sept. 9, 1963, p. 42) © 9Sep63; 
KK176046. 

Pyrogenlcs engineering is the compan- 
ion of progress in chemical process- 
es and application in industry. (In 
Chemical engineering progress, Sept. 
1963, p. 107) © 15Sep63; KKI76220. 

Pyrogenlcs engineering is the com- 
panion of progress In the appliance 
Industry. (In Metal products man- 
ufacturing, Aug. 1963, p. 24) 
© lAug63; KKI75534. 

Pyrogenlcs engineering is the compan- 
ion of progress In the brick and 
ceramic industry. (In Ceramic 
data book, 1963-64 ed., p. 278) 
© I0ot63; KKI77663. 

Pyrogenlcs engineering Is the compan- 
ion of progress In the wood products 
industry. (In Plywood magazine. 
Mid -Aug. 1963, p. 14) © l5Aug63; 
KKI75535. 

DETROIT CHEMICAL WORKS. © 

Acids for the automotive, steel and 
associated Industries. © 5Aug63; 
KKI75234. 

DETROIT STEEL CORP. © 

Brighten your wire fabricating picture 
with DSC LPR Coiltoter packs. 
(In The Southwestern purchaser, 
Aug. 1963, p. 11) Appl. author: 
Slmons-Michelson Co. © 10Aug63; 
KK175t24. 
DSC Accutronio strip scores near 
perfect Job performance records on 
vital engine components for popular 
6's and 8's. (In The New England 
purchaser, Aug. 1963, p. 27) 
Appl. author: Slmons-Michelson Co. 
© 5Aug63; KK175'*23. 
DSC Accutronic strip shines in pro- 
duction of stampings of intricate 
design and highly polished finish. 
The Pasch. (In New England pur- 
chaser, June 1963, p.?) Appl. au- 
thor: Slmons-Michelson Co. 
© 5Jun63; KK174733. 
Good housekeeping pays off in effi- 
cient brlte wire fabricating. (in 
The Detroit purchasor, Oct. 1963, 
p. 26) Appl. author: Slmons- 
Michelson Co. © 100ct63; KKI7728I. 
Graduate to DSC LPR Coiltoter packs, 
(in Detroit purchasor, June 1963, 
p. 89) Appl. author: Slmons- 
Michelson Co. © 10Jun63; KK174735. 



88 



COMMERCIAL PRINTS AND LABELS 



July-Dec. 



DETROIT STEEL CORP. -Con. 

How DSC Aocutronlc high carbon strip 
zeros-ln on clutch plate production, 
(in New England purchaser^ July 
1963, p. 25) Appl. author: Simons- 
Mlchelson Co. © 5Jul63; KKI74734. 

In the case of sheet steel vs. steel 
strip. (In The Southwestern 
purchaser, Nov. 1963, P-IO) Appl. 
author: Slmons-Michelson Co. 
© 2ON0V63; KKI77279. 

On target Job performance, your 
guide to DSC strip service. (In 
The Southwestern purchaser, Sept. 
1963< p. 59) Appl. author: Slmons- 
Michelson Co. © 20Sep63; KKI76567 . 

Stretch brlte wire fabricating runs; 
shrink manufacturing costs. 
LPR Coiltoter-Paks. (In New 
England purchaser, Nov. 1963» P■'^5) 
Appl. author: Slmons-Michelson Co. 
© 5Nov63; KKI77278. 

Tools of safety, for greater safety 
in wire fabrication. (In The 
Midwest puchasing agent, Sept. I963. 
p. 13) Appl. author: Slmons-Michel- 
son Co. © 15Sep63; KKI76566. 

WR report by Mr. J. C. Felts, buyer 
raw materials and component p'arts 
for White-Rogers Co. (in New Eng- 
land purchaser, Oct. 1963> p.3l) 
Appl. author: Slmons-Michelson Co. 
© 50c t63,- KKI7728O. 

DEVERY, GLENN A. See FUN CARDS BY GAD. 

DIAMOND & CO. © 

Gifts for the head of the clan. 
Appl. author: Will Kaplan Ad- 
vertising. © lJun63; KK17if331. 
Shadow-weights for your comfort. 
Appl. author: Will Kaplan Ad- 
vertising. © lMay63; KKI7433O. 

DIAPULSE CORP. OP AMERICA. © 

Warranty and owner's registry card. 
© 20Jun63; KK17'^397. 

DISNEY (WALT) PRODUCTIONS. © 

Addition^ subtraction. Jiminy Cricket 
and Rica Moore. (A Disneyland 
record, ST-1922) © 12Jul63; 
KKI76662. 

All the songs from Walt Disney's 
Dumbo, music from the original 
motion picture sound track. 
(A Disneyland record, DQ 1204) 
© 8Sep59; KK175'+09. 

All the songs from Walt Disney's 
Plnocchio, music from the original 
motion picture sound track. (A 
Disneyland record, DQ 1202) 
© 2Sep59; KK175'+08. 

Deep in the heart of Dixieland. 
George Bruns and the wonderful 
Jazz band. Illus.: Signed: 
Atencio. (A Disneyland record, 
WDL-3009) © 30Apr57; KK175401 . 

From Walt Disney's Fantasia, Toccata 
and Fugue, also Rite of spring. 
Leopold Stokowskl and the Phila- 
delphia Orchestra. (A Disneyland 
record, WDL 4101A) © 19Aug58; 
KK175'H9. 

Little gems from big shows sung by 
Walt Disney's new stars of tele- 
vision featuring Darlene Gillespie. 
(WDL-3030) © 7May58; KK175398. 

Music from the original motion pic- 
ture sound track, Walt Disney's 
Plnocchio. Illus. : Signed: Kelsey. 
(A Disneyland record, WDL-4002) 
© 19May56; KK175399. 

Original version, Barnaby's songs. 
(Little gem record, LG-723) 
© 21Jun6l; KKI75394. 

Pop, goes the weasel and other nursery 
rhymes. (Little gem record, 
LG-73B) © 15Jan63 (in notice: 
1961); ICK175395. 



Saludo amigos, Walt Disney's music 
from South of the border. Orchestra 
conducted by Leo Perachi. (WDL 3039) 
© l40ct58; KKI75403. 
Songs from Walt Disney's Sleeping 
Beauty. (Mickey Mouse club, 
MM- 32) © 28Nov59; KKI75407. 
The ugly bug ball from Walt Disney's 
Summer magic, also Femininity . 
(Little gem record, LG-770) 
© l4Jun63; KKI75393. 
Walt Disney presents all the songs 
from The sword In the stone. 
(A Disneyland record, DQ-I236) 
© 12Jul63; KKI75402. 
Walt Disney presents Animal stories 
of Aesop, narrated by Sterling 
Holloway. (A dlsneyland record, 
DQ 1221) © 17Jul6l; KK175415. 
Walt Disney presents Best loved fairy 
tales. (A Disneyland record, 
ST 1918) © 22Jun62; KK175410. 
Walt Disney presents Burl Ives' 

animal folk. (A Disneyland record, 
ST 3920) NM: art work. © 26Sep63j 
KKI7666O. 
Walt Disney presents Goofy 's dance 
party. 16 dances for children. 
(A Disneyland record, DQ 1210) 
© 70ot59; KK175412. 
Walt Disney presents More Mother Goose 
with the play-along-at-home rhythm 
band. (A Disneyland record, 
DQ 1225) © 22Jun62; KK1754l6. 
Walt Disney presents Peter and the 
wolf, narrated by Sterling Holloway, 
also, from Fantasia, with Leopold 
Stokowskl, The sorcerer's apprentice. 
(A Disneyland record, WDL 3OI6) 
© 3Apr58; KK175400. 
Walt Disney presents Professor Ludwlg 
von Drake. (A Disneyland record, 
DQ-1222) © 24jul6l; KKI75406. 
Walt Disney presents Songs from all 
around the world. Performed by 
Frances Archer. (A Disneyland 
record, DQ 1226) © 26jun62; 
KKI75417. 
Walt Disney presents Tuby the tuba. 
narrated by Annette. (A Disney- 
land record, ST-1928) © 80ct63; 
KK176661. 
Walt Disney's Cinderella, music from 
the original motion picture sound 
track. (A Disneyland record, 
WDL-4007) © 3Apr57; KK175404. 
Walt Disney's Little toot and other 
sailor songs with Chip 'n Dale. 
(A Disneyland record, DQ 1233) 
© 12JUI63 (in notice: 1962); 
KKI75397. 
Walt Disney's Mother Goose nursery 
rhymes with Sterling Holloway. 
(a Disneyland record, DQ-1211) 
© 4Feb60; KK175411. 
Walt Disney's Sleeping Beauty, all the 
songs from the motion picture. 
(A Disneyland record, DQ-1228) 
© 22Jun62; KK175405 . 
Walt Disney's Sleeping Beauty, music 
from the original motion picture 
sound track. Music adapted by 
George Bruns. (WDL-40l8) 
© 5Jan59; KK175413. 
Walt Disney's story of the Absent 
minded professor, featuring the 
Flubber song sung by Fred 
MacMurray. Narrated by Sterling 
Holloway. Illus. : Signed: Atencio. 
(A Disneyland record, ST-I911) 
© 22Mar6l; KK175421. 
Walt Disney's story of the Country 
cousin. Narrated by Sterling 
Holloway; music by Camarata. (A 
Disneyland record, ST-1903) 
© 3Sep59; KKI7542O. 
Walt Disney's story of the Grasshopper 
and the ants, a musical fable told 
by Sterling Holloway with music by 
Camarata. (A Disneyland record, 
ST-1905) © 24Mar60; KK175418. 



Walt Disney's The legend of Sleepy 
Hollow and Rip Van Winkle. 
(a Disneyland record, ST-1920) 
© 4Feb63 (in notice: 1962); 
KKI75396. 

Walt Disney's Zoo songs. (A Disney- 
land record, DQ 1216) © 24jun60; 
KK175414. 

DISTRIBUTORS, INC. © 

Jtimbo garment bag holds I6 garments 
dress length. No. 1235. Appl. 
authors: R. R. Stewart, Jr. & Paul 
Sims, Jr. © 23Sep63; KK177229. 

DIVERSIFIED PRODUCTS INTERNATIONAL. 

Ultra all purpose detergent. Net 
contents: 5 lb. can. © Diversified 
Products International, a division 
of Charles F. Vardeman Corp.; 
2OJUI63; KKI76933. 

Ultra cleanser concentrate. Net con- 
tents: 5 lb. can. © Diversified 
Products International, a division 
of Charles F. Vardeman Corp.; 
2OJUI63; KKI76930. 

Ultra no rinse, no wipe, no stain 
instrument lubricant concentrate. 
Net contents: 1 gallon. © Di- 
versified Products International, 
a division of Charles F. Vardeman 
Corp.; 2OJUI63; KKI7693I. 

Ultra sonic solution. Net contents: 
1 gallon. © Diversified Products 
International, a division of 
Charles P. Vardeman Corp.; 20Jul63; 
KKI76932. 

DIXIE CUP DIVISION, AMERICAN CAN CO. 
See AMERICAN CAN CO. DIXIE CUP 
DIVISION. 



DOHANOS, STEVAN. 

You can sense the expectation. 
MOORK (■"REW.TAMTW'l & CO. 



See 



DOME PUB. CO. , INC. © 

Dome makes bookkeeping a snap, and 
you'll save taxes, too. (In Life, 
Jan. 17, 1962, p. 18) © 12Jan62; 
KKI74737. 

For the small businessman, profession- 
a:s, self employed, Dome makes book- 
keeping a snap. Bookkeeping records. 
(In Life, Jan 16, I963, p. 20) 
© llJan63; KK174616. 

DONMOOR-ISAACSON, INC. © 

To: Donmoor, from: Mothers, U. S. A. 
(Consumer ad folder) Appl. author; 
Zlowe Co., Inc. © I5JUI63; KK17717L 

DOW CHEMICAL CO. © 

And in I963, Handl-Wrap continues to 
be the leading polyethylene wrap, 
no matter how you count it. (In 
Progressive grocer, Aug. I963, 
p. 171) © lAug63; KKI75387. 

Count cash: Handl-Wrap dollar volume 
was more than all other polyethylene 
wraps combined. (In Progressive 
grocer, Aug. I963, p. 167) 
© lAug63; KKI75388. 

Count movement : Handi-Wrap turned 
over faster in 1962 than any other 
polyethylene wrap. (In Progressive 
grocer, Aug. 1963, p.l69) © lAug63; 
KKI75389. 

Count noses: more people bought 
Handl-Wrap in 1962 than any other 
polyethylene wrap. (In Progressive 
grocer, Aug. 1963, P.I63) © lAug63; 
KKI7539I. 

Count size: Handl-Wrap case sales for 
1962 soared over all other poly- 
ethylene wraps. (In Progressive 
grocer, Aug. 1963. p.lbS) 
© lAug63; 1CK175390. 
How did the dew get in there? 

Saran Wrap. (In Good housekeeping, 
June 1963, p. 47) ® lMay63; 
KKI74909. 



1963 



CURRENT REGISTRATIONS 



89 



I'm Sluggo the snail, your Inflatable 
toy; ask about me here. © 170ct63; 
KK17738'*. 

Look pretty, feel pretty, go Zef- 
krome . Carole King creates the 
Jaunty boy Jacket costume ... In 
IOO5K Zefkrome acrylic. (In Seven- 
teen, Aug. 1953, p. 127) Appl. au- 
thor: Norman, Craig & Kummel, Inc. 
® 3OJUI63; KKI75119. 

Look what's Just popped up. New, 
Saran Wrap Squares In a convenient 
pop-out box. (in Life, Oct. 25, 
1963, p. 110) © 260ct63; 10:177662. 

New; large size Handi-Wrap refrigerator 
bags with twist ties. (In The 
Daily times, Davenport-Bettendorf , 
Iowa, June 19, 1963, p. 32) 
© 19Jun63; KKI75386. 

Remember the last time you cleaned 
your oven? Forget it. New Dow 
oven cleaner is het-e. (in McCall's 
Nov. 1963, p.R-9) © 210ct63; 
KKI77661. 

Remember the last time you cleaned 
your oven? Forget it. New Dow 
oven cleaner Is here. (in McCall's, 
Nov. 1963, p.R-17) © 210ct63; 
KKI7766O. 
Save lOxf on clear new Handi-Wrap 
refrigerator bags. (In The Dally 
times, Davenport-Bettendorf, Iowa, 
June 26, 1963, p.Jt) © 26Jun63; 
KKI75392. 

Who keeps the freshest sandwiches in 
all Iowa? You do with Handi-Wrap. 
(in Des Moines tribune, July 11, 
1963, p. 21) © llJul63; KKI77659. 

DOW JONES & CO., INC. © 

Management in motion ... it happens 
every business day in every busi- 
ness market. (In New York herald 
tribune. Got. 8, 1963, p.'*4) Appl. 
author: T. E. Callls. © 80ct63; 
KK176218. 

A showroom In print . What happens as 
1964 models of 10 of 12 U. S. auto 
divisions go on display In The 
National observer? (In The New 
York times, Oct. 7, 1963, p. 32) 
Appl author: T. E. Callls. 
© 70ct63; KKI76211. 

DRACKETT CO. © 

Dust catcher; new Endust makes a 
dust magnet out of your dust mop 
or cloth. (In Good housekeeping, 
Nov. 1963, p. "+5) Appl. author: 
Young & Rubicam, Inc. © 210ct63; 
KKI76963. 

New hl-speed Wlndex with Amonia-D, 
the odor is out but the cleaning 
power's all there. (In Pictorial 
living, San Francisco examiner, 
Oct. 20, 1963, p. 30) Appl. author: 
Young & Rubicam, Inc. © 200ct63; 
KK176964. 
Only new disinfectant Vanish kills 
10058 of the germs in your toilet 
bowl in 15 seconds. (In Farm 
Journal, Nov. 1963, p. 78) Appl. 
author: Young & Rubicam, Inc. 
© 120ct63; KKI76962. 

DRAF TOOL CO., INC. 

Instruction sheet for alternator 
tester kit [and] Instruction sheet 
for Diode tool kit. © 8May63; 
KK17'*651. 

DRAKE (GEORGE E. ) BAKING CO. © 

Light rye without seeds. Net weight 
16 oz. or over. Appl. author: Jay 
Reich Advertising Agency. 
© llApr63; KK17't57't. 

DREIMAN, DAVID B. 

Crayon magic. See PLATT & MUNK CO., 
INC. 

DRITZ (JOHN) & SONS, INC. © 

Belt & buckle kit. No. 1^60, 3/4. 
40" belt. © 7Aug63; KK177709. 



Collar point turner and button gauge. 

No. 633. © 21Aug63; KKI77703. 
Deluxe Golden Line belt kit. 

40" belt. No. 309, 3/4". 

© l4Sep62; KK177702. 
Dressmaker's see-thru gauge, easy to 
use, 6 inch ruler, 1/8" markings. 
No. 641. © 29May62; KK177706. 
Fabri-Mend for making an invisible 

self -patch. N0.67I. 80 square 

Inches. © 29May62; KK177708. 
5-way sewing tool. No. 746. 

© 25Apr62; KK177700. 
Hook and eye, clamp-on-type, for 

use on skirts and trousers. No. 721. 

3 sets. © 29Hay62; KK177705. 
Knobby twist pins; holds dollies, 

tidies, slip covers, mattress covers 

in place. No. 602. I6 pins. 

© 29May62; KK177696. 
Large eyelet plier refills, for 

shower curtains, bags, drawstrings. 

No. 575. 30 eyelets, 1/4" hole. 

© l4Sep62; KK177697. 
Large eyelets with attaching tool; 

grommets for shower curtains, 

interlacings. No. 659. 14 complete, 

1/4" eyelets. © l60ct63; KKI77698. 
Leather patches. No. 729. ^Package 

contains 2 patches. © l60ct63; 

KKI777OI. 
Loomed needlepoint seat cushions, 

gracefully shaped for captain's 

chair or Boston rocker. No. 3505. 

© 29May62; KK177712. 
Loop turner; make your own trimmings. 

No. 647. © 26Jun63; KK177699. 
Plastl-Mend, new formula, vinyl 

plastic mending tape. No. 673. 

60 square inches. © 25Apr62; 

KKI77707. 
Roll-up yardstick. No. 792. 

36" long. © 19Step63; KKI7771O. 
See-thru dressmaker's r^Jler. No. 621. 

© 29May62; KK177714. 
Sewing machine needles; assorted 

sizes. No. 723. © 25Apr62; 

KKI77713. 
Snap toggles, for outer garments. 

Jackets. No. 770. © l60ot63; 

KKI777II. 
Tallor-ette; marks as you measure. 

No. 691. © 25Apr62; KK177704. 

DROLL YANKEES, INC. © 

Birds on a May morning. DY-14. 

Appl. author: Peter Kilhara. 

© 12Sep63; KKI75802. 
The sea at Castle Hill; The Alexander 

Hamilton of the Hudson River day 

line. DY-15. Appl. author; Peter 

Kllham. © 19Nov63; KK177143. 
Songs of the clippers. Dy-104. 

(Seaport series, no. 4) Appl. 

author: Peter Kllham. © 3Jun63; 
KKI74379. 
Spring morning. The recording and 

editing is by Peter Kllham. 

No.DY-M-1. © 26Aug63; KKI75476. 

DRUMSTICK CO. © 

4 big, rolled sugar, old fashioned 
ice cream cones. Net contents l4 
fluid ounces. Appl. author: Mil- 
print, Inc. © 290ct62; KKI7661O. 
4 ice cream Flavor Forms parfaits. 
Net contents 18 fl. oz. © 5Sep63; 
KKI76612. 

4 ice cream sundae Drumsticks, nut 
sundaes in sugar cones. Net con- 
tents 10 fluid ounces. Appl. 
author: Milprlnt, Inc. © 290ct62; 
KK17661I. 

Frosty, 6 Push Ups. Net contents 
18 fl. oz. Appl. author: Milprlnt, 
Inc. © 290ct62; KKI76619. 

Frozen Flavor Forms parfaits ready to 
serve 2. Contents 9 fluid oz. 
© 4Apr62 (in notice: I961); 
KKI76643. 



6 big, rolled sugar, old fashioned 
Ice cr«am cones. Net contents 
21 fluid ounces. Appl. author: 
Milprlnt, Inc. © 290ct62; 
KKI76617. 

DU BARRY. O 

Comes the dawn of a new day for your 
complexion. Creme Paradox by 
Du Barry. (In Vogue, Mar. 1, 1962, 
p. 71) © lMar62; KK176853. 
Creme Paradox, new nutrient beauty- 
sleep cream. (In Glamour, Feb. 
1962, p. 47) © lFeb62; KK175637. 



DUISBERG, FRED C. © 
Traveler's tote. 
KK176406. 



10ct63; 



DUKE FOREST PRODUCTS, INC. © 

High highness, the Duke of Palco, 
says: You can cut painting costs 
over 40$6 with Palcote paint primed 
redwood. © 21Jun63; KK174689. 

DUNCAN FOODS CO. © 

The coffee you'd drink If you owned 
all the coffee in the world. Mary- 
land Club coffee. (In Look, 
Oct. 22, 1963, p.Zl) Appl. author: 
Clay Stephenson Associates, Inc. 
© 220ct63; KKI7718I. 

Double Image. [Lady In gown by 

Sarmi] Maryland Club coffee. (In 
Look, Sept. 24, 1963, p.M7) Appl. 
author: Clay Stephenson Associates, 
Inc. © 24Sep63; KK175864. 

We'll buy you any instant coffee of 
your choice. Instant Maryland 
Club coffee. (In The Houston 
chronicle, Aug. 27, 1963, section 3, 
p. 3) Appl. author: Clay Stephenson 
Associates, Inc. © 27Aug63; 
KK175848. 

Whatever the mood or the moment. 
Admiration, the coffee with first 
cup flavor in every cup. (In The 
Houston Chronicle, Sept. 4, I963, 
section 4, p. 7) Appl. author: 
Clay Stephenson Associates, Inc. 
© 4Sep63; KKI75851 . 

DUNCAN PRODUCTS, INC. BLAST-N-PEEN 
DIVISION. © 
Hi, I'm new in your industry. 

New, revolutionary Zero Blast-N- 
Peen process of dry blasting metal 
surfaces with microscopic glass 
beads. Appl. author: Lloyd P. 
Duncan. © 26Aug63; KK177601. 

DUNN AND MCCARTHY, INC. © 

Be a big wheel in today's retail 
shoe business. Enna Jettlcks. 
(In Footwear news, July 11, 1963, 
p. 11) Appl. author: Rockmore Co. 
Advertising, Inc. © llJul63; 
KK175240. 
$8.99 to $10.99 is a booming shoe 

market. Heel Huggers. (In Footwear 
news, Oct. 10, 1963, p.40) Appl. 
author: Rockmore Co. Advertising, 
Inc. © 100ct63; KKI77597. 
Enna Jettlcks, America's smartest 
shoes for daytime wear. Appl. au- 
thor: Rockmore Co. © 19Jul63; 
KKI75554. 
Give the lady what she wants; make 
more money with Enna Jettlcks 3 
new style groups. (In Boot and 
shoe recorder, Apr. 15, 1963, 
p. 25) Appl. author: Rockmore 
Co. Advertising, Inc. © 15Apr63; 
KKI74429. 
Heel Huggers; great styles, new looks, 
low prices. Appl. author: Rockmore 
Co. © lAug63; KKI75555. 
Heel Huggers, the surest way to 
growth and profits in the $8.99- 
$10.99 women's shoe market. (In 
Footwear news. May 23, 1963, p. 17) 
Appl. author: Rockmore Co. Adver- 
tising, Inc. © 23May63; KK174427. 



90 



COMMERCIAL PRINTS AND LABELS 



July-Dec. 



DUNN AND MCCARTHY, INC. -Con. 

It takes style to comfort a woman. 
Enna Jettlcks. (in Footwear news, 
June 27, 1963, p. 11) Appl. author: 
Rockraore Co. Advertising, Inc. 
© 27Jun63; KK1T^995. 

Look again, It's the new, modern 
Enna Jettlck look. (In Harper's 
bazaar, Oct. I963, p.232) Appl. 
author: Rockmore Co., Advertising. 
© 10ct63; KKI76343. 

Look again, it's the new, modern 
Enna Jettlck look. (in Vogue, 
Sept. 1, 1963, p. 240) Appl. author: 
Rockmore Co. Advertising, Inc. 
© lSep63; KKI7715I. 

Look who's kicking up their heels 
for the holidays . Enna Jetticks . 
(In Footwear news, Sept. 19, 1963. 
p. 23) Appl. author: Rockmore Co. 
Advertising, Inc. © 19Sep63; 
KKI75978. 

More retailers have made more money 
with Heel Huggers than with any 
other brand in the $8.99 to $10.99 
woman's shoe market. (in Footwear 
news, Nov. 28, I963, p.22) Appl. 
author: Rockmore Co. Advertising, 
Inc. © 28N0V63; KK177640. 

The new name in fashion comfort foot- 
wear. Enna Jetticks. (in Book and 
shoe recorder, Sept. 1, 1963, 
p. 44) Appl. author: Rockmore Co., 
Inc. © lSep63; KKI7763O. 
Talk about the best for less and 
women listen. Enna Jetticks. 
(In Footwear news, Aug. 1, I963. 
p. 11) Appl. author: Rockmore Co. 
© lAug63; KKI75OOO. 

35,000,000 women want shoes like 
these. Enna Jettlck. (In Foot- 
wear news, Nov. 28, 1963j p.l7) 
Appl. author: Rockmore Co. Adver- 
tising, Inc. © 28N0V63; KK177641. 

Wear out the cash register? Enna 
Jetticks. (In Footwear news, 
Aug. 15, 1963, p. 13) Appl. author: 
Rockmore Co. © 15Aug63; KK177150. 

What brand is this? It's one of 
America's most famous brand names 
in women's shoes. (In Footwear 
news. May 30, I963, p.H) Appl. 
author: Rockmore Co. Advertising, 
Inc. © 30May63; KK174425. 
What brand is this? It's one of the 
good-looking new Enna Jetticks, 
America's smartest shoes for day- 
time wear. (In Ladies' home 
journal, Nov. I963, p.130) Appl. 
author: Rockmore Co. Advertising, 
Inc. © 290ct63; KKI77551. 

What brand is this? It's one of the 
good-looking new Enna Jetticks, 
America's smartest shoes for daytime 
wear. (In Ladies' home journal, 
Dec. 1963, p. 116) Appl. author: 
Rockmore Co. Advertising, Inc. 
© 27Nov63; KKI77643. 

What brand is this? It's one of the 
good-looking new Enna Jetticks, 
America's smartest shoes. (In 
Family circle, Oct. I963, p.92) 
Appl. author: Rockmore Co. 
© 17Sep63; KKI75983. 
What price should you pay for this 
shoe? Here's the new Enna Jettlck. 
(In Family circle, Nov. I963, p. 102) 
Appl. author: Rockmore Co. Adver- 
tising, Inc. © 220ct63; KKI76628. 
When it comes to your profit, we have 
3 women in mind. Enna Jetticks. 
(In Boot and shoe recorder. May 15, 
1963, p. 10) Appl. author: Rockmore 
Co. Advertising, Inc. © 15May63; 
KK174428. 

Which is the new Enna Jettick? 

(In Footwear news, June I3, I963, 
p. 23) Appl, author: Rockmore Co. 
Advertising, Inc. © 13Jun63; 
KKI74426. 



Who do you think makes these shoes? 
Enna Jetticks. (in McCall's, Sept. 
1963, p. 199) Appl. author: Rockmore 
Co. Advertising, Inc. © 20Aug63; 
KKI77627. 
Who do you think makes these shoes? 
(In Ladies' home journal, Oct. 
1963 J p.92) Appl. author: Rockmore 
Co. © 24Sep63; KKI76344. 

DU PONT DE NEMOURS (E. I.) & CO., INC. © 
How does the future look for refln- 
ishing? Smooth, bright, durable 
with Du Pont. (in Autobody and the 
reconditioned car, Sept. 1963, 
p. 28-29) Appl. author: N. W, Ayer 
& Son, Inc. © l5Sep63; KKI76182. 
What styles of cars will you be re- 
finishing in 1973? (In Autobody 
and the reconditioned car, July 
1963, p. 26-27) Appl. author: N. W. 
Ayer & Son, Inc. © 15Jul63; 
KKI74924. 

nUTTON (E. P.) & CO., INC. © 

Pooh ' s birthday book, by A. A. Milne. 
Drawings by E. H. Shepard. Appl. 
author: E. P. Dutton & Co . , Inc., 
employer for hire. © 15Aug63; 
KKI76493. 



E. R. ENTERPRISES. 

The executive cat napping kit. 
Snooze. © Ernest Richardson 
d.b.a. E. R. Enterprises; 28May63; 
KKI7457O. 



EAGLE-FREEDMAN ROEDELHEIM, INC. 
EAGLE SHIRTMAKERS. 



See 



EAGLE SHIRTMAKERS. 

Dear Miss Afflerbach or shirtkerchlef 
revisited. (In The New Yorker, 
Nov. 18, 1961, p.l4l) © Eagle- 
Freedman Roedelhelm, Inc. d.b.a. 
Eagle Shirtmakers; l8Nov6l; 
KKI75OO5. 
Save 3/ on your next Eagle Inlshowen 
Cheviot shirt. (In The New Yorker, 
Aug. 31, 1963, p. 47) Appl. author: 
Freeman 4 Gossage, Inc. © 31Aug63j 
KKI77166. 
Send for your free Eagle wardrobe 
watch strap. (In The New Yorker, 
Mar. 10, 1962, p. 107) Appl. author: 
Freeman & Gossage, Inc. © 10Mar62 
(in notice: I96I); KK175272. 
What do the ladles in cuffs do during 
the short sleeve season? (In The 
New Yorker, Apr. 20, I963, p.l40-l4l) 
Appl. author: Freeman & Gossage, 
Inc. © 20Apr63; KK175203. 



EARLY TIMES DISTILLERY CO. © 

Enjoy Early Times, true old-style 
Kentucky bourbon. (in Washington 
daily news. May 23, 1963, p.48) 
Appl. author: Erwln Wasey Ruthrauff 
& Ryan, Inc. © 23May63; KKI74588. 
Enjoy true old-style Kentucky bourbon. 
(In The Miami herald. May 16, 1963, 
0.3-D) Appl. author: Erwin Wasey 
Ruthrauff & Ryan, Inc. © l6May63; 
KKI7459O. 

Every ounce a man's whisky. (In 
Los Angeles times. May 10, 1963, 
p. 19) Appl. author: Erwln Wasey 
Ruthrauff & Ryan, Inc. © 10May63; 
KK17458g. 

Great, the true old-style Kentucky 
bourbon. [Black & white lllus.] 
(in Chicago sun times. May 2, I963, 
p.48) Appl. author: Erwin Wasey 
Ruthrauff & Ryan, Inc. © 2May63; 
KKI74586. 



Great, the true old-style Kentucky 
bourbon. [Color lllus.] (In 
Sports illustrated, June 10, 1963, 
p. 29) Appl. author: Erwin Wasey 
Ruthrauff & Ryan, Inc. © 6Jun63; 
KKI74587. 
Kentucky Derby record times. 

(In The Courier journal, Louis- 
ville, Apr. 30, 1963, section 2, 
p. 9) Appl. author: Erwin Wasey 
Ruthrauff & Ryan, Inc. © 30Apr63j 
KKI74584. 

EASTERN RESEARCH LABORATORIES, INC. © 
Active and eager as a child, poised 
and passive as a statue through 
controlled specific action. 
Venus. Appl. author: Jessie K. 
Batt. © lJun63; KKI75681. 

EASY-OUT. © 

Cake pan liners for 8 inch cake pans. 
18 liners. Appl. author; Jane Ann 
Ravlele. © 25JUI63; KKI74768. 

ECHO SPRING DISTILLERY. © 

Big call in Washington, 3,708,438 
bottles sold. (in The Evening 
star, Washington, D. C, Feb. 20, 
1963, p.A8) Appl. author: McCann- 
Erickson, Inc. © 20Feb63; KK174650. 

ECKERT PACKING CO. © 

Dinner Bell brand skinless wieners. 
Net wt. one lb. © 20May63j 
KKI75303. 

EKCO PRODUCTS CO. © 

Flint has 46 ways of helping you make 
vegetables delectable. (in Better 
homes & gardens. May 1962, p. 26) 
© 15Apr62; KKI76285. 
Love to cook but hate to clean up? 
(in Parents' magazine, Apr. 1962, 
p. 82) © 15Mar62j KKI77682. 

ELAM MILLS, NATIONAL BAKERS SERVICES, 
INC. See NATIONAL BAKERS SERVICES, 
INC. ELAM MILLS. 

ELCO TOOL & SCREW CORP. © 

Elco aids for home and office. 

Appl. author: Charles R. Williams. 
I963J issue no. 

4. © 19Apr63; KK174615. 

5. © bJun63; KK1746l4. 

6. © 3Jul63; KK174613. 

7. © 26JUI63; KK174826. 

8. © 4Sep63; KK175737. 

9. © 210ct63; KKI76782. 

10. © 310ct63; KK176783. 

11. © 2ON0V63; KKI771O6. 

12. © 9Dec63j KK177535. 

ELECTRIC ICE CO. © 

Crushed Penguin ice. © lMar6l; 
KKI75104. 

ELECTROLUX CORP. © 

Electrolux moth proofer. Net 

contents 1 U. S. gallon. © 5Aug63j 
KK175422 . 

ELKAY MANUFACTURING CO. © 

Cuisine Console by Elkay, fashioned 
for the wonderful world of the 
West. (In Sunset, June I963, 
p. 189) © l6Jun63; KKI76125. 

Elkay million dollar program to sell 
up to more profit. (In Domestic 
engineering, Aug. I963, p. 38-39) 
© 2Aug63; KKI76556. 

Glamorous servants for the good life 
by Elkay. Starllte. © l8Jul63; 
KKI76122. 

Good news from Elkay. New program, 
Elkay to forward inquiries from 
all ads directly to dealers. 
Vol. 1, issue 6. © 6Sep63; 
KK176353. 



1963 



CURRENT REGISTRATIONS 



91 



Good news from Elkay; sculptured 
styling now on low cost Celebrity, 
the first low cost sink built up to 
a standard. (In Domestic engineer- 
ing. May 1965, p. 5) © 6May63; 
10^176124. 
Good news from Elkay. (Vol. 1, Issue 
k, July 1963) © 9Jul63; KK176123. 

Good news from Elkay. (Vol.1, issue 
5, Aug. 1963) © 9Aug63; KKI7612I. 

In award winning Record Houses, it's 
Elkay 9 to 1 . Cuisine Console. 
(In Architectural record house of 
1963, p. 32) © 19May63; KKI76126. 

Lustertone Ala Carte. Can I really 
place my sink accessories where I 
want them? (In Town & country, 
Sept. 1963, p. '♦9) © 5Sep63; 
KKI76557. 

Lustertone Ala Carte by Elkay; new 
idea, arrange your sink accessories 
so they work best for you. (In 
House & garden, Aug. 1963, p. 33) 
© 5Aug63; KKI76554. 

Million dollar program to sell up to 
more profit. Lustertone and Pace- 
maker. © 9Jul63; KK176127. 

New from Elkay. Stainless steel 
sinks. (In Domestic engineering, 
Sept. 1963, p. 5) © 3Sep63; 
KKI76552. 

Water can serve throughout your home. 
Stainless steel sinks. © i8Ju163j 
KKI76128. 

Women prefer stainless steel sinks. 
(In NAHB Journal of homebuilding, 
Sept. 1963, p. 14) © 19Sep63; 
KKI76555. 

ELKO PRODUCTS, LTD. © 

Airplane have fun puz, the trick is to 
get plane out of hanger. Appl . au- 
thor: Benjamin Koodin. <?) Elko Prod- 
ucts, Ltd.; 9Aug63; KKI75051. 

How much longer will you live? 
Appl. author: Benjamin Koodin. 
© 29JUI63; KK17'+835. 

Magic cards, with our compliments. 
Appl. author: Benjamin Koodin. 
© 29JUI63; KK17'+834. 
Sinclair have fun puz, get Dlno out 
of Sinclair mark. Aopl . author: 
Benjamin Koodin. © 8jul63; 
KK175'^97. 

Token-Pak, keeps tokens handy, instant 
use. Appl. author: Benjaim Koodin. 
© 17Jul63; KKI75135. 

With our compliments, a handy analysis. 
Appl. author: Benjamin Koodin. 
© 29JUI63; KK17't836. 

With our compliments, thru-hole trick. 
Appl. author: Benjamin Koodin. 
© 29Jul63; KKI74833. 

EMPIRE MERCHANDISING CO. © 

This is the famous Heat-Pal, com- 
bination heater-stove. (In Field 
and stream, Oct. I963, p.117) 
NM: additions & revision. 
© 26Sep63; KKI76345. 

World's most extraordinary knife 
has the famous Mora blade. (In 
Outdoor life, Oct. I963, p. 137) 
NM: additions & revision. 
© 26Sep63; KKI76346 . 



ENDEVCO CORP. © 

At last, wide temperature range plus 
high charge output. Model 2246 
charge accelerometer. Catalog 
sheet. (In Test engineering, June 
1963, p. 21) © 15May63j KK175950. 

The state of the art in measuring 
vibration . . . plus ac and dc signal 
condition equipment is presented 
here. (in The Journal of environ- 
mental sciences, Aug. I963, p. 4-7) 
© 15Aug63; KKI76120. 



You can use an input cable a mile long 
with Endevco's rack mounted charge 
amplifier for test stands and lab- 
oratory. Catalog sheet. (In 
Environmental quarterly, Sept. 
1963, p. 2 of cover) ® l6Sep53; 
KKI76739. 

ENDURE-A-LIPETIME PRODUCTS, INC. © 
Star 60 Caban-A-Room. © 15May63; 
KKI74430. 

KQUITABLE LIFE ASSURANCE SOCIETY OP THE 
UNITED STATES. © 

How long could you keep a disabled 
employee on salary? [Children 
helping father out of bed] (In 
U. S. news & world report, Oct. 7, 
1963, p. 37) Appl. author: Foote, 
Cone & Belding. © 30Sep63; 
KKI76976. 
How much of your farm will your family 
get? Tear. (in Farm Journal, Oct. 
1963, p. 47) Appl. author: Foote, 
Cone & Belding. © l8Sep63; 
KKI76839. 
How much would your farm shrink? 
Barn. (In Successful farming, Oct. 
1963, p. 59) Appl. author: Foote, 
Cone & Belding. © 15Sep63; 
KK176840. 
The load you're glad to shoulder. 
[Father carrying son on shoulders, 
walking on beach] (In Life, Sept. 6, 
1963, p. 38) Appl. author: Foote, 
Cone & Belding. © 2Sep63; KKI76968. 
More fun today, when you've plannea 
for tomorrow. [Man, & children 
walking fence] (In Life, Sept. 13, 
1963, p. 21) Appl. author: Foote, 
Cone & Belding. © 10Sep63; 
KKI7697I. 
Plan now to retire with a lifetime 
income. Clarinet player. (In Life, 
Oct. 1963, p. 24) Appl. author: 
Foote, Cone & Belding. © 210ct63; 
KKI76972. 
A small employer can compete in the 
contest for top men. [Man waiting 
at corner with fish net for 
approaching man] (In U. S. news & 
world report, Sept. 23, 1963, p. 25) 
Appl. author: Foote, Cone & Belding. 
© l6Sep63; KK176975. 
Two great insurance men, both CLUs . 
[Endorsed by Lisle Spencer and his 
son William] (In The Weekly 
underwriter, Aug. 3> 1963, 
p. 4 of cover) Appl. author: 
Foote, Cone & Belding. © 3Aug63; 
KKI76OI9. 

Will he gain ground like Jimmy Brown? 
Illus.: Signed: Robert Rlger. 
(In Sports illustrated, Nov. 4, 
1963, p. 75) Appl. author: Foote, 
Cone & Belding. © 310ct63; KK176977. 
Will he keep cool under pressure like 
Julius Boros? Illus.: Signed: 
Robert Rlger. (In Sports illus- 
trated, Oct. 14, 1963, p.l) Appl. 
author: Foote, Cone & Belding. 
© I00ct63; KK176842. 
Will he reach the heights like Dolph 
Schayes? Illus. : Signed: Robert 
Rlger. (In Sports illustrated, 
Dec. 10, 1962, p. 15) Appl. author: 
Foote, Cone & Belding. © 6Dec62; 
KK17'^912. 
Will he set world records like Bob 
Mathias? Illus.: Signed: Robert 
Riger. (In Sports illustrated, 
Sept. 16, 1963, p. 13) Appl. au- 
thor: Foote, Cone & Belding. 
© 12Sep63; KK176841. 

Will he strike 'em out like Carl 
Hubbell? Illus.: Signed: Robert 
Rlger. (In Sports illustrated, 
June 24, 1963, p.H) Appl. author: 
Foote, Cone 8= Belding. © 20Jun63; 
KKI74538. 



Will she always be happy? [Father & 
daughter at zoo] (In Life, Got. I8, 
1963, p. 72) Appl. author: Foote, 
Cone 4: Belding. © l40ct63; 
KKI76969. 
Will there ever be an equal to Jim 
Thorpe? Illus. : Signed: Robert 
Riger. (In Sports Illustrated, 
Apr. 15, 1963, p.l) Appl. author: 
Foote, Cone & Belding. © llApr63; 
KK17't913. 
You can't move away from Equitable 
service. (In Life, Oct. 4, 1963, 
p.117) Appl. author: Poote, Cone 
& Belding. © 30Sep63; KKI76967. 
Your help makes all the difference. 
[Father helping son on roller 
skates) (in Life, Sept. 27, 1963, 
p. 58) Appl. author: Foote, Cone & 
Belding. © 23Sep63; KKI7697O. 

ERLEE MANUFACTURING CORP. © 

Lily Kids baby pants. Pull-on style. 
Package of 1 pair. © 24Jul63; 
KKI75312. 

ESSEX PRODUCTIONS, INC. © 

The Academy Award winners. Les 
Baxter, his orchestra and chorus. 
(Reprise records, R-6079) 
© lJun63; KK176427. 
Afro-Bossa. Duke Ellington and 

his orchestra. (Reprise records, 

R-6069) © lJun63; KKI76447. 
As long as she needs me. Sammy 

Davis, Jr. (Reprise records, 

R-6082) © lJun63; KKI76450. 
Cano plays Mancini. (Reprise 

records, R-6068) © lJun63; 

KK176444. 
Come blow your horn, an Essex-Tandem 

production starring Frank Sinatra. 

Nelson Riddle conducts his original 

score from the Paramount Picture. 

(Reprise records R-6071) 

© lJun63; KK176446. 
The concert Sinatra. (Reprise 

records, R-IOO9) © lJun63; 

KK176449. 
Contemporary latin rhythms; Kessel, 
Jazz. (Reprise records, R-6073) 

© lJun63; KKI76445. 
Dateline: Europe, Dizzy Gillespie In 

concert. (Reprise records, 

R-6072) © lJun63; KKI76433. 
Dean Tex Martin rides again. 

(Reprise records, R9-6085) 

© lJun63; KKI76439. 
Folk ballads from the world of Edgar 

Allan Poe. The Ivy League Trio. 

(Reprise records, R-6087) 

© lJun63; KKI76438. 
Getting sentimental over Tommy 

Dorsey. Jo Stafford. (Reprise 

records, R-609O) © lJun63; 

KK176431. 

Good little man, Marv Jenkins at the 
Rubalyat Room. (Reprise records, 
R-6077) ® lJun63; KK176441. 

The immortal DJango Reinhardt, 
guitar. (Reprise records, 
R-6075) © lJun63; KKI76434. 

The immortal Sidney Bechet. 
(Reprise records, R-6076) 
© lJun63; KK176442. 

Little girl blue; Little girl new. 
Keely Smith. (Reprise records, 
R-6O86) © lJun63; KKI76435. 

Love. Rosemary Clooney. (Reprise 
records, R-6O88) © lJun63; 
KKI76437. 

Mavis Rivers meets Shorty Rogers. 

(Reprise records, R9-6074) 

© lJun63; KK176443. 
Piano rhapsodies of love. George 

Greely, his piano and orchestra. 

(Reprise records, R-6092) 

© lJun63; KKI76436. 



92 



COMMERCIAL PRINTS AND LABELS 



July-Dec. 



ESSEX PRODUCTIONS, IHC.-Con. 

Portraits In Jazz. Diike Ellington 
... Sidney Bechet. (Reprise 
records, R-6077) © lJun65; 

Portraits in jazz. Duke Ellington 
... Sidney Bechet. (Reprise 
records, R-6084) © lJun63; 

Salud, Joao Gllberto, originator of 

the Bossa Nova; Jon Hendricks. 

(Reprise records, R-6089) 

© lJun63; KKI76430. 
Summer holiday. Jimmy Griffin. 

(Reprise records, R-6O91) 
© lJun63; KK176432. 
Surf's up. (Reprise records, 

R-6og4) © lJun63; KK1T6428. 
This is Johnny Prophet. (Reprise 

records, R-508l) © lJun63; 

KK176426. 
This time by Basle. (Reprise records, 

R-6070) © lJun63; KKl764if8. 
Trlnl Lopez at PJ's. (Reprise 

records, R-6O93) © lJun63j 

KK176429. 

ESTEE LAUDER, INC . © 

The Golden Diamond look, newest 
night make-up by Estee Lauder. 
(In Vogue, Oct. 1, I965, p. 110-111) 
© 10ct63; KKI77657. 
I 
ESTEY CORP. © 

Patterned panels, a new way to 
decorate your library. (Library 
consultant, no. Ill) © 15Mar63; 
KKI74514. 

EUTECTIC WELDING ALLOYS CORP. © 

Now you can TIG weld with your present 
arc equipment, all you need is 
Eutectic ' B new, simple-to-use 
TIG-Tectic kit. © 40ct63j 
KKI7691I. 

EVANS, FRANK L., JR. 

Instrumentation. See GULF PUB. CO. 

KXECUTONE, INC. © 

Add Executone, subtract costs; 
Executone intercome gives you a 
communications channel that pays 
for itself. © l63ep63; KK177614. 
Executone 1100 D series fully inter- 
communicating system. © l6Apr63: 
KKI7687':-. 
Executone-Gulton physiological 
monitoring system. © l6Aug63; 
KKI76873. 
Executone HAV hospital communication 
system. © l6Aug63; KK1769't4. 
Executone 3700 series central control 

system. © l6Apr63; KK176942. 
Locate key people instantly, selec- 
tively, privately. Executone/Hasler 
Pocket Page System. © 290ct63; 
KKI76780. 
Lovely to look at and a delightful 
way to improve business efficiency. 
Executone Silhouette intercom. 
© l6Apr63; KKI76781. 
New from Executone, 7OO series central 
control intercom system. © l6Apr63; 
KKI76943. 



EX-LAX, INC. © 
Ex-Lax pills. 
KKI77II7. 



30 pills. © 13Sep63; 



F. & B. MANUFACTURING CO. OMEGA 

ELECTRIC DIVISION. © 

Relays, electrical assemblies, crown 
Jewel quality. Omega Electric 
relays. Appl . author: Stevens, 
Klrkland & Stabelfeldt, Inc. 
© 30Sep63; KK176074. 



F. M. PRODUCTS. 

Smokettes are Indispensible for every 
smoker ... how to use. © Fredric 
Marland d.b.a. F. M. Products; 
20ct63; KKI76183. 

FTP RECORDS, INC. © 

Brand new songs and stories from the 
new adventures of Pinocchlo. 
Original T.V. sound track and 
cartoon voices. MLP 7002. 
© 15Apr6l; KK175019. 

FACT. See FACT MAGAZINE, INC. 

FACT MAGAZINE, INC. 

The American press is no longer the 
voice of the people, © Fact; 
l80ct63; KK177615. 

FACTOR, MAX. See FACTOR (MAX) & CO. 

FACTOR (MAX) & CO. © 

Eyes speak, the soft look. Hi-Fi 
fluid eye-liner. Mascara wand, 
eyebrown pencil & Powder eye shadow. 
(In Seventeen, Mar. I962, p. 45) 
© lMar62; KK177049. 
The male factor, a new ingredient In 
men's toiletries separates the men 
from the boys but not the girls. 
After shave lotion. (In Life, 
Mar. 16, 1962, p. 88) © Max Factor 
& Co. (in notice: Max Factor); 
l4Mar62; KKI77047. 

Never before such sun dazzled colors, 
California Colors Galore. (in 
Redbook, July I963, p.lO-ll) 
© 19Jun63; KKI74445. 

Shop for your new look in Max Factor's 
make-up boutique. (in Life, 
Feb. 9, 1962, p. 68-69) © 5Feb62; 
KKI77449. 

The sunlit freshness of California 
meets the soft luxury of the bath. 
Golden Woods. (In McCall's, May 
1963, p. 197) © 23Apr63; KK174446. 

What could be better than Sheer 

Genius? Getting it free. (In This 
week magazine. May 6, I962, p.13) 
© Max Factor & Co. (in notice: Max 
Factor); 6May62; KK177046. 

When other make-ups fail you. Sheer 
Genius gives you close-up beauty. 
(In Glamour, May I963, p.3) 
© 22Apr63; KK174447. 

When your face has fashion's perfect 
matte look and your make-up feels 
fresh and young, it's Sheer Genius. 
(In Playbill, Feb. 5, 1962, p. 10) 
© 5Feb62; KK177048. 

FAIRBANKS CO. © 

Complete line of drum handling equip- 
ment. Semi-assembled barrel stands. 
Data sheet. © llMar63; KK174837. 

Ductile iron wheels, extr=i-heavy 
duty; data sheet. Series 25 heavy 
duty caster with v-groove ductile 
iron wheel. © 26Dec62; KK174524. 

Lockweld scaffold casters, stem cast- 
ers, and socket casters; data sheet. 
Fig. no.SC-23-6. © 26Dec62; 
KKI74525. 

FAIRFIELD LABORATORIES, INC. © 
Professional . . . Inviso-Net hair 
spray. © lDec6l; KK175341 . 

FALK ENTERPRISES CO., INC. © 

Head Master, professional froth maker. 
© 3IJUI63; KKI75180. 

New, longer lasting, creamier heads 
for cocktails, ades, punches. 
© 3IJUI63; KKI75181. 

PANNON PRODUCTS DIVISION, HUPP CORP. 
See HUPP CORP. PANNON PRODUCTS 
DIVISION. 



FANTA BEVERAGE CO. © 

Its, Sprite, clear, and light. Bright, 
brisk, and bracing. Taste it. 
(In The Knoxvllle news-sentinel, 
Oct. 16, 1963, p.13) © I60ct63; 
KKI77285. 

Naturally tart. Sprite. (In The 
Knoxvllle news-sentinel, Oct. 14, 
1963, p.A-3) © I40ct63; KKI77287. 

Tart and tingling. Try the taste of 
Sprite. (In The Knoxvllle news- 
sentinel, Oct. 18, 1963, p. 2) 
© I80ct63; KKl 77286. 

FARM BUREAU SERVICES, INC. © 

Michigan Country Queen eggs. One 
dozen. Appl. author: Riegel Paper 
Corp. © 8Aug63; KK175372. 

FAULTLESS STARCH CO. © 

Blued & perfumed starch designed for 

today's fabrics and fashions. 

Dirtgard action. Net weight 12 oz . 

© 240ot63; KKI77207. 
Starch designed for today's fabrics 

and fashions. Dirtgard action. 

Net weight 12 oz. © llNov63; 

KKI77206. 

FEATHERMAN, B. © 

Better service sells. BFC your 
direct line to local shelving 
service. © 23Aug63; KK175548. 

Better service sells. Shelving in a 
hurry, now ' s the time to call. 
© 23Aug63; KKI75549. 

Better service sells. They said, go 
West young man, so here we are 
with carloads of the finest steel 
shelving. © 23Aug63; KK175551 . 

Better service sells. Your direct 
line to local shelving service . 
All sizes in stock for immediate 
shipment. © 23Aug63; KK175550. 

FEDTRO, INC. © 

Clip-on auto trouble lite. Model 
CLP-12V. Appl. author: Bernard 
Klelnman. © 10Dec63; KK177444. 

Electro remote control; remote control 
for your TV. Appl. author: Bernard 
Klelnman. © 15Nov63; KK177124. 

Never run out of gas; new, portable 
pump. Appl. author: Bernard Klein- 
man. © 2Dec63; KK177397. 

New, all purpose magnetic miniatur- 
ized trouble lite. Model MAG-LT. 
Appl. author: Bernard Klelnman. 
© l6Dec63; KKI77666. 

New, convenient, safe, all purpose 
electric outlet control center. 
Model Con-6. Appl. author: 
Bernard Klelnman. ® 12Dec63; 
KKI77667. 

New electronic design, super power 
parabolic TV antenna. Appl. au- 
thor: Bernard Klelnman. © 15Nov63j 
KKI77119. 

New, radio-TV private listening with 
Private-Lee. Model P-L. Appl. 
author: Bernard Klelnman. © 12Dec63; 
KKI77668. 

New, Tv-radio dual remote control, 
extension speaker. Appl. author: 
Bernard Klelnman. © 15Nov63; 
KKI7712O. 

New transistor r'adio auto converter 
makes your transistor radio an 
auto radio instantly. Appl. au- 
tlior: Bernard Klelnmen. © 15Nov63; 
KKI77126. 

Now, enjoy hot coffee in your car. 
Auto immersion heater. Model IMH- 
12V. Appl. author: Bernard Klein- 
man. ® 10Dec63; KK177445. 

Super electronic battery charger. 
Model BC-12V. NM: pictorial & 
textual material. Appl. author: 
Bernard Klelnman. © 30Sep63; 
KKI76322. 



1963 



CURRENT REGISTRATIONS 



93 



TV audio remote control. Appl. au- 
thor: Bernard Kielnman. ® 15Nov63j 
KK177125. 

FERGUSON-LANDER BOX CO. © 

Crosby's Ice creajn, neapolltan. 

Flower design. No. 52. Half gallon 
liquid. Appl. author: R. A. Morris. 
© 310ct63; KKI7707I. 
Tasty vanilla ice cream. One gallon 
liquid. Appl. author: Robert A. 
Morris. © 15May63; KK174906. 

FERRY-MORSE SEED CO., INC. © 

All-season wild bird seed. Net wt. 
10 lbs. © 15Jul63; KK17'*702. 

FILON CORP. © 

Translucent fiberglass reinforced 

building and decorative panels; 

confidential dealer price list. 

Effective March 15, 1963. NM; 

additions. © 25Mar63; KK175091. 
Translucent fiberglass reinforced 

building and decorative panels; 

confidential Jobber price list. 

Effective March 15, 1963- NM: 

additions. © 25Mar63; KK175092. 
FINDERHOOD, INC. © 

Free reports show you how to find a 

fortune. (In Money maklne oppor- 
tunities, Aug. 1963. p. 25) 

© lAug63; KKI75137. 
The official Flnderhood binder with 

your name and number gold stamped 

on the cover. © 15Apr63; KK17't753. 
Yours, every Flnderhood report and 

bulletin ever published. © lMar63; 

KK17t860. 

FINISH FEEDER CO. 

It's different. Finish Feeder with 
beeswax, the original and only 
genuine Feeder polish for furniture. 

1 fluid pint. © Albert Y. Woodward 
d.b.a. Finish Feeder Co.; 2Aug63; 
KK17'^901. 

FIRESTONE TIRE & RUBBER CO. © 

Up a fishing trail or down a turnpike, 
Firestone tires are doubly guaran- 
teed to take everything any road 
can give. (In Field & stream, 
Apr. 1, 1962, p. 7) © lApr62; 
KK177061. 

Wherever you drive your symbol of 
quality and service; Firestone 
U. S. A. (In Sports Illustrated, 
Apr. 16, 1962, p. 36-37) 
© l6Apr62; KKI767OO. 

Your symbol of quality and service, 
(in Business week, Apr. 28, I962, 
p. 44-45) © 28Apr62; KK177178. 

FISHER FLOURING MILLS CO. © 

Bulgur wheat, ALA. 1 lb. net wt . 
NM: revisions. © 20Aug63; 
KK17584-'. 
Deluxe ALA bulgur wheat. 4 lbs, net 
wt . NM: revisions. © l8Aug63; 
KKI75343. 
Deluxe Blend brand all purpose quality 
flour. 10 lbs. net wt. © 10Sep63; 
KKI76740. 
Deluxe Instant buttermilk pancake mix. 

2 lbs. net wt. NM: background 
design & rev. tested recipes. 
© 6Nov63; KKI77687. 

Deluxe rye flour. 5 lbs. net wt. 
NM: rev. design & new recipes. 
© 7Nov63; KKI77688. 

FISHER-PRICE TOYS, INC. © 

Amusement park. 20 play parts; 
ages 3 to 5- NM: additions & 
revisions. © 21May63; KK177288. 
Giant snap lock beads. No. 667. 
NM: additions & revision. 
© 7May62; KKI76776. 
Junior circus for boys and girls, 
ages 3 to 6. NM: text and pictori- 
al material. © 20May63; KKI77289. 
I FLOOD CO. © 

Penetrol brand NF-23, clear latex 
finish for exterior woods. Net 
contents one U. S. gallon. 
Appl. author: Earl Freeman Flood. 
© lApr63; KKI77589. 



FLOR DECOR. 

Breath of spring, how to build your 
three different arrangements. 
No. 102. © Flor Decor a.a.d.o. 
C. H. Stuart & Co., Inc.; 20May53; 
KKI7623I. (See also Flor Decor; 
20May63; KKI8OOO8) 

Debutante, how to build your three 
different arrangements. N0.IO8. 
© Flor Decor a.a.d.o. C. H. Stuart 
& Co., Inc.; 20May63; KK176235. 
(See also Flor Decor; 20May63; 
KKI8OOI2) 

Enchantment, how to build your three 
different arrangements. N0.IO5. 
© Flor Decor a.a.d.o. C. H. Stuart 
& Co., Inc.: 20May63; KKI76230. 
(See also Flor Decor; 20May63; 
KKI8OCO7) 

Fiesta, how to build your two dif- 
ferent arrangements. No. 104. 
© Flor Decor a.a.d.o. C. H. Stuart 
& Co., Inc.; 20May63; KK176229. 
(See also Flor Decor; 20May63; 
KKI8OOO6) 

Golden masterpiece, no. 103. How to 
build your three different arrange- 
ments. © Flor Decor a.a.d.o. 
C. H. Stuart & Co., Inc.; 20May63; 
KKI76371. (See also Flor Decor; 
20May63; KKI8OOO5) 

Gracious lady, how to build your three 
different arrangements. No. 101. 
© Flor Decor a.a.d.o. C. H. Stuart 
& Co., Inc.; 20May63; KK176232. 
(See ajso Flor Decor; 20May63; 
KKI8OOO9) 

Serenade, how to build your two dif- 
ferent arrangements. N0.IO6. 
© Flor Decor a.a.d.o. C. H. Stuart 
& Co., Inc.; 20May63; KKI76233. 
(See also Flor Decor; 20May63; 
KKI8OOIO) 

Symphony, how to build your three 
different arrangements. N0.IO7. 
© Flor Decor a.a.d.o. C. H. Stuart 
& Co., Inc.; 20May63; KK176234. 
(See also Flor Decor; 20May63; 
KKI8OOII) 

FLORIDA CITRUS COMMISSION. © 
Ole OJ. (In The Evening star, 
Sept. 4, 1963, p.B-3) © 4Sep63; 
KKI77099. 
FLUTED PAPER PRODUCTS CO., INC. © 
Baker's Choice baking cups, midget 
■ size. 150. © 5Sep63; KK177579. 
Baker's Choice baking cups, muffin 

size. 88. © 5Sep63; KK177581. 
Baker's Choice baking cups, tea size. 

112, © 5Sep63; KK1775B0. 
Chef's Corn Cribs. 25 cribs. 
© 2Jul63; KK175704. 

FORD (SHERMAN) JR., PRODUCTIONS. 

Merry-Go-Round, Keefe Brasselle sings 
Dixieland. [Disk label] © Merry- 
Go-Round, a division of Sherman 
Ford, Jr., Productions; 20Jun63; 
KKI7526O. 

FORD MOTOR CO. © 

Adding slot to ignition switch bezel. 
M. I, S. 1086. © l2Apr63; 
KK177't85. 
Air conditioner; installation kit. 
I. S. 1128. Sheet 1-4. 
© 8jul63; KKI77347. 

Air conditioner; installation kit. 

I. S. 1137. 4 p. © 15Jul63; 

KK177351. 
Air conditioner models, all 6 cylinder; 

accessory installation. Falrlane, 

Meteor. I. S. 1021. Sheet 1-6. 

© l8Feb63; KKI77476. 
Air conditioning accessory kit for 

1963, 1/2 models: Falcon-Comet, 

six cylinder, 144-170 C. I. D. 

engines; adapting procedure. 

I. S. 1000. © l8Feb63; KK177500. 
Air tube installation instructions. 

I. S. 1165. © 5Aug63; KKI77321. 



Back-up lamp; accessory Installation. 
I. S. 887. Sheet 1-2. O 27Sep62; 
KK17750't. 
Back-up lamp switch models, all; 

accessoiTy installation. Falcon- 
Comet. I. S. 874. © 23Aug62; 

KK177486. 
Back-up lamps, models all, except 71; 

accessory installation. Falrlane. 

I. S. 1131. Sheet I-3. © 8Aug63; 

KK1773'*9. 
Belt & buckle assy.; Installation. 

I. S. 878. © 4Sep62; KK177487. 
Belt & buckle assy.; installation. 

I. S. 879. Sheet 1-2. © 4Sep62; 

KKI77489. 
Belt and buckle assembly, front seat; 

installation kit. I. S. 1110. 

Sheet 1-4. © 9Sep63; KK177338. 
Belt and buckle assembly, front seat; 

installation kit. I. S. 1154. 

Sheet 1-4. © 9Sep63; KK177359. 
Carrier roof luggage with cover; 

installation kit. Ford. 

M. I. S. 1091. © l6Apr63; 

KKI77498. 
Carrier roof luggage with cover; 

installation kit. Ford. 

M. I. S. 1092. © l6Apr63; 

KKI77499. 
Case assembly; Installation Instruc- 
tions. 1963 and prior; Ford car 

and truck three speed dual range 

automatic transmission models PAU, 

PBC, PBW, PBY, PCD, PCT. I, S. 971. 

© 12Jan63 (in notice: 1962); 

KK176140. 
Cigar lighter; accessory installation. 

Falcon. I. S. 1007. © 26Jul63; 

KKI77367. 
Compartment door stowage. (Door stor- 
age compartment) Installation kit. 

I. S. 851. © 2Aug62; KKI76169. 

Cover & pad ass'y., auxiliary seat 

cushion & back; Installation kit. 

I. S. 825. © 23Aug62; KKI7615O. 
Cover, quarter wheel opening; 

installation. Ford. I. S. 1028. 

© 3OJUI63; KK177368. 
Cowl top rework instruction, Falrlane 

hardtop model 65. I. S. 868. 

© 27Aug62; KKI77513. 
Door lock cylinder template. I962- 

63 Falrlane Fordor front. I. S. 78I, 

© 2May63 (in notice: I962) ; KKI76139. 
Drive housing kit, 4 1/2 inch starter; 

Instructions. I. S. 1023. 

© 6Mar63; KK177478. 
Electric clock models, all Falrlane 

and Meteor; accessory installation. 

I. S. 843-a: © 30ct62; KKI76147. 
Emergency warning flasher; accessory 

Installation. Truck. I. S. 949 

Sheet 1-12. © 22May63; KK177372. 
Engine Coolant heater; Installation 

kit. I, S. 992. © 10Apr63; 

KKI76166. 
Falrlane power steering linkage 

kit; installation procedure. 
I. S. 1149. Sheet 1-3. 

© 20ct63; KKI77356. 
Falrlane power steering pump kit, 

8-cylinder, without air conditioning; 

installation procedure. I. S. II98. 

Sheet 1-2. © 20ct63; KK177326. 
Falcon-Comet power steering pump kit, 

8-cyllnder without air conditioning; 

Installation procedure. I. S. 1011. 

© 6Mar63; KK177477. 
Fomoco brake shoe Installation in- 
structions; Ford automatic brake 

adjuster, 1961-64 passenger cars 

and trucks. I. S. 33- A. Rev. 

8-1-63. © 4Sep63; KK17738O. 

Ford, Galaxle, Mercury Monterey 
power steering linkage kit; 
installation procedure. 
I. S. 901-A. Sheet I-3. 
© 20Mar63; KK177497. 



94 



COMMERCIAL PRINTS AND LABELS 



July-Dec. 



FOED MOTOR CO. -Con. 
FreshAire heater accessory kit; 
Installation procedure. Falcon, 
Comet. I. S. 1119. Sheet 1-2. 
© 20Aug63; KK177359. 
Front seat belt kit, all 1963 car 
lines, all models; Installation 
procedure. I. S. 936. © 2^0ct63; 
KK177't91. 
Front turn signal lamp; accessory In- 
stallation. I. S. 788. © 2ltAug62; 
KKI7616I. 
Galaxy, Monterey installation in- 
structions; remote control rear 
view mirror assembly. I. S. IO56. 
© 7Jan63 (in notice: 1962); 
KK177329. 
Heater & defroster, Blendaire, models 
all; accessory installation. 
Falcon, Comet. I. S. 1133- 
Sheet 1-2. © 20Aug63; KK177350. 
Installation instructions for Fomoco 
genuine parts brake linings for 
19'^9-64 Ford passenger cars and 
F-1, F-lOO trucks. I. S. 33. 
Rev. 8-1-63. © 4Sep63; KK177381. 
Installation of rivnut In frame. 

I. S. 785. © 26Aug62; KKI76163. 
Instructions for front servo body re- 
placement C3AZ-7A09if-A. I S. 1030. 
© l4Mar63; KK177'I79. 
Instructions for Installing blade 
assembly, less frame. I. S. 859. 
© 4Sep62; KKI77509. 
Instructions for use. (Tape In- 
structions) I. S. 1042. 
© 30Apr63; KK177481. 
Left front fender Interchangeabllity , 
i960 thru 1963 Comet, all models. 
M. I. S. 1088. © l8Mar63; 
KKI77516. 
I.'-feguard, Jr. rear door safety locks; 
accessory Installation procedure. 
1962-63 Fairlane-Meteor, 1963 Ford- 
Mercury, all 4-door models. I. S. 
896. © 27Sep62; KKI76132. 
Load Leveler stabilizing unit; in- 
stallation kit. Fairlane & Meteor 
station wagon. I. S. 990. 
© lApr63J KKI77475. 
Mirror assy. , rear view inside; 
Installation. I. S. IO85. 
© IOJUI63; KKI77336. 
Mirror assy. , rear view outside; 
installation. Ford. I. S. 1092. 
© 26JUI63; KKI77337. 
Mirror assy. , rear view outside; 
installation. I. S. 304-A. 
© 30Jun62; KK177471. 
Mirror rear view outside. (Rear view 
outside mirror) Installation kit. 
I. S, 813. © 25Jul62; KKI76156. 
Mirror, rear view outside, remote 
control; kit. I. S. II56. 
Sheet 1-6. © l6Sep63; KK177362. 
Mirror, rear view outside, R. H. to 
match L. H. remote control; 
installation kit. 1964 Thurider- 
bird. I. S. 1157. Sheet 1-2. 
© 24Sep63; KK177361. 
Mirror, R. H. rear view, outside; 
kit. I. S. 1161. Sheet 1-3. 
© l6Sep63; KK177322. 
Mud and atone deflector; installation 
kit, I. S. 822-A. © 12Jul62; 
KKI76154. 
Note: on vehicles equipped with 

221-260-289 C. I. D 8 cyl. engines 
. . . install on the new service 
compressor. (Compressor installa- 
tion) I. S. 1139. © 290ct63; 
■ KK177341. 
Parking brake signal; installation 
kit. 1964 Fairlane. I. S. 1147. 
© 30Jul63; KKI77354. 
Parking brake signal; installation 
kit. 1964 Falcon & Comet. 
I. S. 1146. © 3OJUI63; KKI77353. 



Parking brake signal lamp; accessory 

installation. Ford, all models. 

I. S. 772. Sheet 1-2. © 10Jul62; 

KKI7DI72. 
Parking brake signal lamp models 

all; accessory installation. Ford. 

I. S. 1041. Sheet 1-2. 
© 5Aug63; KKI7737O. 
Pipe assy, exhaust scavenger. (Ex- 
haust scavenger pipe assy. ) Instal- 
lation. I. S. 819. © 27Aug62; 

KKI76155. 
Pipe assy, exhaust scavenger universal 
application. Ford. I. S. 1084. 
© l9Aug63; KKI77335. 
Pocket assy., door; Installation. 

I. S. 908. © 20Mar63; KK177517. 
Power brake; installation kit. 

Galaxle & Monterey. I. S. 773-A. 

© l4jan63 (in notice: 1962); 

KKI76137. 
Power steering accessory kit. Falcon 

and Comet 6 cylinder, without air 

conditioning; installation pro- 
cedure. I. S. 1104. © 20ct63; 

KKI77365. 
Power steering accessory kit. Ford 

289 C. I. D. 8-cyllnder engine, 

with air conditioning; Installation 

procedure. I. S. II85. Sheet 1-2. 

© 20ct63; KK177325. 
Power steering linkage; installation 

kit. Fairlane & Meteor. I. S, 873. 

© 20A\ig62; KKI76145. 
Power steering linkage; installation 

kit. Fairlane & Meteor. I. S. 873. 

© 20Mar63 (in notice: 1962) ; 

KKI76143. 
Power steering linkage; installation 

kit. Falcon & Comet, 8 cyl. 

I. S. 977-B. © 3Apr63; KK177473. 
Power steering linkage; Installation 

kit. Falcon & Comet. I. S. 977-A. 

© 20Mar63; KK177472. 
Power steering linkage; installation 

kit. Galaxle & Monterey, all models. 

I. S. 782-A. © 20Mar63; KK176l64. 
Power steering linkage; installation 

kit. I. S. 782. © 3Jul62; 

KKI76165. 
Power steering linkage. Falcon & 

Comet 8 cyl.; installation kit. 

Ford. I. S. 977-D. © 10Sep63; 

KK177364. 
Power steering linkage. Falcon & 

Comet 6 cyl; installation kit. 

Ford. I. S. 977-C. © 20ct63; 

KKI77373. 
Power steering linkage kit, Falcon 

and Comet; installation procedure. 

I, S. 1003. Sheet 1-2. © 6Mar63; 

KKI775OI. 

Power steering linkage kit. Falcon 
and Comet with 8-cylinder engine; 
installation procedure. 
I. S. 1003-A. 3 p. © 3Apr63; 
KKI77502. 

Power steering pump; installation kit. 
Fairlane & Meteor, 8 cylinder. 
I. S. 892. © 6Sep62; KK176133. 
Power steering pump; Installation kit . 
Fairlane & Meteor, 6 cyl. 
I. S. 872. © 20Aug62; KKI77515. 

Power steering pump; installation 

kit. Falcon & Comet, 8 cyl. 

I. S. 979-fl. © 20Mar63; 

KKI77474. 
Power steering pump; Installation 

kit. Ford. I. S. 889-A. 

© 20ct63; KKI77375. 

Power steering pump; installation kit. 
Galaxle 6 cyl. I. S. 871. 
© 13Aug62; KKI77514. 

Power steering pump; installation kit. 
Galaxle, 260 eng. I. S. 889. 
© 28Aug6?; KK176146. 



Power steering pump; installation kit. 
Galaxle 260 eng., with air condi- 
tioning. I. S. 888. © 28Aug62; 
KKI76136. 
Power steering pump; Installation 
kit; Galaxle 289 eng., with air 
cond. Ford. I. S. 888-A. 
© 20ct63; KKI77376. 

Power steering pump; installation kit. 
Galaxle 352, 390 eng.; Monterey 390 
eng. I. S. 890-A. © 20Mar63; 
KKI76135. 
Power steering pump accessory kit, 
Fairlane 8-cylinder engine with air 
conditioner; installation procedure. 
I. S. 1197. Sheet I-3. © 20ot63; 
KKI77328. 
Power steering pump accessory kit. 
Ford and Mercury 352-390 C. I. D. 
8-cylinder engine with air con- 
ditioning; Installation procedure. 
I. S. 1150. © 20Aug63; KKI77357. 
Power steering pump accessory kit, 
Ford-Mercury 352-390 C. I. D. 
8-cyllnder engine without air 
conditioning; installation procedure. 
I. S. 1148. © lOSep63; KK177355. 

Power steering pump accessory kit. 
Ford 289 C. I. D. engine, without 
air conditioning; Installation 
procedure. I. S. 1184. © 20ct63; 
KK177324. 

Power steering pump accessory kit, 
1963 Galaxle 6-cylinder, without 
air conditioning; installation 
procedure. I. S. 930. © 30ct62; 
KKI77492. 

Power steering pump accessory kit, 
1963 Galaxle 260 C. I. D. 8-oyllnder 
engine, with air conditioning; 
Installation procedure. I. S. 929. 
Sheet 1-2. © 30ot62; KK177493. 

Power steering pump adapting accessory 
kit, Falcon-Comet 8-cylinder 
engine with air conditioning; 
installation procedure. I. S. 103I. 
© 2Apr63; KK177480. 

Power steering pump, Fairlane 8 cyl.; 
installation kit. Ford. 
I. S. 892-A. © lOSep63; KK177374. 

Power steering pump, Galaxle 6 cyl.; 
installation kit. Ford. 
I. S. 871-B. © 10Sep63; KKl 77378. 

Power steering with air conditioning; 
installation kit. Fairlane & 
Meteor 8 cyl. I. S. 885. 
© 24Aug62; KK177506. 

Power steering with air conditioning; 
Installation kit. Fairlane & 
Meteor 8 cyl. I. S. 885-A. 
© l80ct62; KKI77505. 

Power steering with air conditioning; 
installation kit; Fairlane 8 cyl. 
Ford. I. S. 885-B. © 10Sep63; 
KK177377. 

Power steering with air cond.; In- 
stallation kit. Galaxle 352, 
390 eng; Monterey 39O eng. 
I. S. 886. © 27Aug62; KK177488. 

Quarter wheel opening cover; installa- 
tion kit. Ford. I. S. 1006. 
© 3OJUI63; KKI77366. 

Radio antenna; accessory installation. 
Truck conventional. I. S. 1064. 
Sheet 1-2. © 6Aug63; KK177331. 

Radio antenna, manual; accessory 
installation. Falcon, Comet. 
I. S. 1193. Sheet 1-2. © 4Sep65; 
KKI77327. 

Radio antenna, manual; accessor^' In- 
stallation. I. S. 1066. 
© 20Jun63; KK177484. 

Radio antenna, models, all. Thunder- 
bird. I. S. 1122. © 3Jul63; 
lvK177342. 

Radio rear seat speaker; accessory 
Installation. All models except 76. 
I. S. 799. © 9Jul62; KKI76159. 



1963 



CURRENT REGISTRATIONS 



95 



Radio rear seat speaker; accessory 
Installation. Falcon & Comet. 
I. S. 846. ® 9Jul62; KKI76167. 

Radio rear seat speaker; Installation 
kit. Ford. I. S. IO65. Sheet 
1-2. © 6Ju163; KKI7733O. 

Radio rear seat speaker, nradel 76B; 
accessory installation. Ford. 
I. S. 832. © 8Jun62; KKI76152. 
Radio rear seat speaker, models 71 
only; accessory Installation. 
Falrlane-Meteor. I. S. 841. 
Sheet 1-2. © 9Jul62; KK176l48. 

Radio receiver; accessory Installa- 
tion. Ford. I. S. 1043. 
© 2Sep63; KK177371. 

Radio receiver & speaJcer. Thunder- 
bird. I. S. 1152. © lOSep63; 
KKI77358. 

Rear bumper guard; kit. I. S. 828. 
Sheet 1-2. © 10Jul62; KK176153. 

Rear seat belt kit; accessory Instal- 
lation procedure. 1963 Falcon and 
Comet, model 76. I. S. 808-A. 
© 4Sep62; KKI76158. 

Rear turn signal lamp series F-8OO 
thru P-1100, T-700 thru T-950 model 
81; accessory Installation. Truck, 
conventional. I. S. 791. © l8Jul62; 
KKI7616O. 

Rear turn signal lamp, series HT; 
accessory installation. Truck. 
I. S. 852. © 26Jul62; KKI77494. 
Rear turn signal la.-np series N-85O 
thru N-llOO, NT-850 & NT-95O; 
accessory installation. Truck. 
I. S. 853. © 26Ju162; KKI775O8. 

Rear view outside mirror; installa- 
tion kit. Ford pass. 1963. I. S. 
811. © 28Jun62; KKI76157. 

Rear view outside mirror; installa- 
tion kit. I. S. 831. © 23Jul62; 
KKI76149. 

Reverberator, rear seat speaker; 
installation kit. I. S. 1142. 
Sheet 1-5. © 24Ju163; KK177352. 

Reverse engagement kit; instructions 
for models - 1962 Ford and Mercury 
pCD-D-1 and PCD-F-1, I963 Ford PCD, 
PCT, PCU. I. S. 947. © 2May63 
(in notice: I962) ; KK176142. 

Right front fender Interchange- 
ability, i960 through 1963 Comet, 
all models. M. I. S. IO87. 
© l8Mar63; KK177518. 

Roof luggage carrier; installation 
kit. I. S. 671-B. © 6Feb63 (in 
notice: I962); KK176l4l. 

Screen, rear window; installation. 
I. S. 926. © 10ct62; KKI77495. 

Seat belt and buckle assembly, front; 
Installation. I. S. 88I. Sheet 
1-2. © 4Sep62; KK177490. 

Seat belt and buckle assembly, rear; 
In&tallatlon. I. S. 882. 
Sheet 1-2. © 4Sep62; KK177507. 

Selectaire air conditioner accessory 
kit; installation procedure. 1963 
Galaxle and Monterey; 352, 390 
C. I. D. engines. I. S. 915-A. 
Sheet 1-4. © 6Feb63 (in notice: 
1962); KKI76138. 

Selectaire air conditioner, models 
all, 8-cyl. engine; accessory 
Installation. Ford. I. S. 1127. 
Sheet 1-9. © 6Sep63; KK177346. 

Service carburetor adjustment in- 
structions. I. S. 667. 
© 28JUI6I; KKI7747O. 

Shock absorber; installation kit. 
Ford. I. S. 1082. © 26Aug63; 
KKI77334. 

Sketch showing Installation of power 
steering pump adjusting rear brack- 
et. I. S. 712-A. © 10May62; 
KK177469. 
Ski rack installation. I. S. 863. 
© 5Sep62; KKI77511. 



Speed control; kit. Ford. 

I. S. 1158. Sheet 1-5. 

© 8Aug63; KKI7736O. 
Speed control, models all; Installa- 
tion. Thunderblrd. I. S. 1125. 

Sheet 1-2. © 5Sep63; KK177343. 
Speed control, 1964 Ford; installa- 
tion procedure. I. S. 1159. 

Sheet 1-2. © 8Aug63; KK177363. 
Speed control, 1964 Thunderblrd. 

I. S. 1126. Sheet 1-2. © 5Sep63; 

KK177345. 
Speedometer or tachometer cable core 

replacement kit. I. S. 1175. 

© 210ct63; KKI77323. 
Switch and bracket assy. , parking 

brake signal; installation. 

Ford. I. S. 1074. © 8Aug63; 

KKI77333. 
Switch and bracket assy., parking 

brake signal; installation. 

Ford. I S. 1075. © 8Aug63; 

KK177332. 
Tachometer; installation kit. 

I. S. 862. © 100ct62; KKI775IO. 
Tachometer universal application 

12V-8 cyl; installation kit. 

Ford. I. S. 1129. Sheet 1-2. 
© 100ct63; KK177348. 
This main control assembly is not 

equipped with a manual valve. 

(Valve control assembly) I. S. 1123. 

© 15Aug63; KKI77340. 
Tissue dispenser assy; installation. 

I. S. 891. © 80ct62; KKI76134. 
Turn signals for series F-lOO & F-250 

4x4 & F-35O; accessory installation. 

Truck conventional. I. S. 836. 

© 12Jul62; KKI7615I. 
Turn signals for series F-500 thru 

P-750 model 84, B-5OO thru B-750; 

accessory Installation. I. S, 776. 

© 27Aug62; KKI76171. 
Turn signals for series F-8OO thru 

P-1100, T-700 thru T-95O; acces- 
sory installation. I. S. 777. 

[2 sheets] © 27Aug62; KKI7617O. 
Turn signals, front series F-500 thru 

F-750 & B-500 thru B-750 ; accessory 

Installation. Truck conventional. 

I. S. 786. © 24Aug62; KKI76162. 
Universal windshield washer; kit. 

I. S. 744. © 25Jan63 (in notices 

1962); KKI77379. 
Universal windshield washer kit; 

Installation procedure. 

I. S. 745-A. Sheet 1-2. 

© 12Mar63; KK177468. 
Vibration service fix; procedure for 

Installing Falrlane a/C compressor. 

I. S. 849. © lAug62; KKI76168. 
Windshield washer; accessory installa- 
tion. Thunderblrd. I. S. 864. 

© lAug62; KKI77512. 
Windshield washer; installation kit. 

I. S. 900. © 28Sep62; KK176l44. 
Windshield washer; installation kit. 

I. S. 923-A. © 28Sep62; KK177496. 
Windshield washer; models, all. 

Econoline. I. S. IO53. © 29May63; 

KK177482. 
Windshield washer for single speed 

windshield wiper motor; accessory 

installation. Falrlane & Meteor, 

all models. I. S. 771. © 28Jun62; 

KKI76173. 
Windshield washer, single speed; 

accessory installation. Ford. 

I. S. 1008. © 4Mar63; KK177503. 
Windshield washer single speed models, 

all; accessory installation. Ford. 

I. S. 1055. © 29May63; KK177483. 
Wiring assy. -main; installation. 

Ford. I. S. 1038. Sheet 1-5. 

© 6Aug63; KKI77369. 

FOREMOST DAIRIES, INC. © 

Banana Susannah, banana ice cream with 
chocolate fudge. Half gallon. 
© 8Aug63; KK177121. 



Fifty Fifty vanilla * chocolate. 

Half gallon. O 15May63; KK177140. 
Fifty Fifty vanilla & orange. 

Half gallon. O 15May63; KK177139. 
Fifty Fifty vanilla 4 peach. 

Half gallon. © 15May63; KK177137. 
Fifty Fifty vanilla Ic strawberry. 

Half gallon. ® 15May63; KK177138. 
Horace and Doris. Homogenized milk, 
vitamin D [ carton) 
Cartoon no. 

1-4. © 5Apr65; KK1754 29-175426. 
5-6. © 12Apr63; KK175448-175447. 
9-12. © 19Apr63; KK175446-175444, 

175430. 
17-18. © 3May63; KK175431-175432. 
21-24. © 10May63; KK1754 35-175456. 
25-28. © 17May63; KK175437-175440. 
29-32. © 24May65; KK175441, I7545O- 

175452. 
33-36. © 31May63; KK175453, 175462, 

175449, 175443. 
37-40. © 7Jun63; KK175442, 175467- 

175465. 
41-44. © 14Jun63; KK175464-175463, 

175460-175461. 
45-48. © 21Jun63; KK175459, 175455- 

175454, 175458. 
49-50. © 28jun63; KKI75457-I75456. 

FOREST LAWN MEMORIAL-PARK ASSN. © 
He has a safe deposit box, ample 
savings. Is fully insured, and his 
estate is In good order. But he is 
threatening his family's security. 
He has not yet made his funeral 
arrangements. (In The Enterprise, 
Los Alamitos, Calif., Sept. 19, 
1963. p. 3) © 19Sep63; KK175979- 
If you believe in a life hereafter. 
(In Los Angeles times, Sept. 19, 
1963, p. 10) © 19Sep63; KKI7598O. 
A place of serenity. Forest Lawn 
Cypress. © 23Jul63; KK174761 . 
This work of art Is broken into a 

million pieces. For est -Lawn- Cypress 
(In The News, Orange County, Calif., 
May 24, I963, p.A-lO) © 24May63; 
KKI74378. 

FORRELL, THOMAS & POLACK ASSOCIATES, 

INC. © 

Firestone presents your favorite 
Christmas carols, volume 2, 
starring Rise Stevens, Bripn Sulli- 
van and the Columbus boychoir. 
© 23JUI63; KKI74766. 

FORSBERG ^H. ) CO. © 

Rolaundry speed bonnet washer and 
dryer. Appl. author: Carl W. 
Scheel. © l8Sep63; KK177633. 

FORT HOWARD PAPER CO. © 

When America travels. Fort Howard 
paper products are there. (in 
U. S. news & world report, Nov. 13, 
1961, p. 116) © 13N0V6I; KKI76895. 
Where America works. Fort Howard 
paper products are there. (In 
U. S. news and world report. 
Mar. 13, 1961, p. 92) © 13Mar6l; 
KKI75977. 

FORT WAYNE TOOL & DIE,, INC. © 

These industry leaders rely on Fort 
Wayne stator winders. (In Auto- 
mation, Sept. 1963, p. 15) 
© lSep63; KKI76927. 

FOSECO, INC. © 

Better castings with Foseco; Inoculln 
15. (Leaflet no.C-12) © 19Jul63; 
KKI75O6I . 

FOUR ROSES DISTILLERS CO. © 

Enjoy the good life with Four Roses. 
(In Life. Nov. 17, 196l, p. 64) 
© 12Nov6l; KKI75128. 



96 



COMMERCIAL PRINTS AND LABELS 



July-Dec. 



FOUR ROSES DISTILLERS CO. -Con. 

Enjoy the good life with Four Roses; 
It's light, bright flavor stays 
alive in your drink from first sip 
to last. (In Look, Nov. 21, 196I, 
p.60a) © 16Nov61; KKlT^Q^l ■ 
Give the one you'd want to keep; the 
handsome, cut-crystal design on this 
Four Roses fifth decanter is an 
exquisite showcase. (In Life, 
Dec. 1, 1961, p. 87) © 26Nov61; 
KK17'tt35. 

FOUR STAR - HARLEN. © 

Bamboozle. 4301-X. Appl. author; 
Milton Bradley Co. © l8Sep62; 
KK17'^659. 

FOX CRAFTS, INC. © 

Krib Kaddie; baby's bedside service 
station. Appl. author: Lois D. 
Elkins. © 15Ju163j KKI74996. 

FRANCONIA IMPORT CO. © 

Rosa-Rosa. Portugese fisherman's 
bottle. © 21Aug63; KK175310. 



FREDERICK, JOHN T. 
CO. 



See HAVENLY PRODUCTS 



FREDERICKS. © 

Let Santa's helpers help you to wish 
your town a merry Christmas. 
Illuminated outdoor Christmas 
decorations. Appl. author: Robert 
G. Fredericks. © lAug63; KK175726. 

FREEDOM MEDAL CO. © 

Remember the Freedom March. (In 
Sunday enterprise, Oct. 13, I963 ) 
© 130ct63; KKI77282. 

FRIBERG, A. 

Mountie and Indian guide mounted by 

large tree. See NORTHWEST PAPER CO.. 
Mountle, dogsled, and guide. See 

NORTHWEST PAPER CO. 
Mountie holds up husky pup, Indian 

boy watches. See NORTHWEST PAPER 

CO. 

FRISKE, DONALD. See FRISKE JEWELERS. 

FRISKE JEWELERS. 

Cutting can affect the price as much 
as 755? of the value. © Donald 
Friske d.b.a. Priske Jewelers; 
lJul63; KKI75253. 



FRYE & SMITH, LTD. 
CHROMA . 



CHROMA. 



See 



FUN CARDS BY GAD. 

Hey, neat; Sky Hook defies gravity. 
© Fun Cards by Gad solely owned 
by Glenn A. Devery; 7Apr63; 
KK17692'+. 

FUSION, INC. © 

Roving can revolution from Fusion, 
a remarkable new development for 
the textile industry. © l8Jun63; 
KK17't7l8. 



G 



GAGNE ASSOCIATES, INC. © 

Shleld-Strlpp, hand stripping tool 
for metal braid shielding. (Bulle- 
tin GA 63SS) © 15Aug63; KK17739t. 



GALENA, LOUIS. © 

Vigilante, window latch for constant 
protection. © 29Jun63; KKI76119. 

GANDY CO. © 

Land measuring wheels. Appl. author: 
Ebenhard S. Gandrud. © 280ct63; 
KKI76915. 



GATEWAY PROMOTIONS, INC. © 
Spelling bee game. © lJun63; 
KKI75787. 

GAYLORD PRODUCTS, INC. © 

How to make your hairdo more beautiful. 
Gayla hold-bob bobby pins. (in 
Seventeen, Oct. 196l, p.l88) 
© 10ct6l; KK17't838. 
Your Gayla coloring page. Gayla 
spiral hair roller. (in Chain 
store age, Apr. 1962, p.lis) 
© lApr62; KK177318. 

GEM RECORDS. © 

Opus 1. Repeat RS 100-1. 
© 12Dec63; KK177746. 

GENERAL ELECTRIC CO. © 

Cordless, rechargeable automatic 

toothbrush instructions. © 22Aug63j 
KKI76280. 

GENERAL FIREPROOFING CO. © 

GF business furniture, style 9000 

files. © 50ct63; KK177453. 
GF Goodform 600 chairs. 1 v. 

© 6Dec63; KK177't52. 
GF 600 series chair adjustability and 

design. © lJul63; KK175762. 
GF 1200 series desks. © 50ct63j 
KK177't54. 

GENERAL FOODS CORP. POST DIVISION. 
Clip the coupon and discover how new 
Prime takes the place of canned 
dog food. (in Youngstown vindi- 
cator. Rotogravure section, Oct. 
20, 1963, p. 4 of cover) Appl. 
author: Ogilvy, Benson & Mather, 
Inc. ® General Foods Corp., Post 
Division (in notice: General Foods 
Corp.); 200ct63; KK177446. 

New, Prime takes the place of canned 
dog food. (In Empire magazine. 
The Denver post, Sept. 8, 1963, 
p. 3) Appl. author: Ogilvy, Benson 
& Mather, Inc. © 8Sep63; KKI76087. 

New, Prime takes the place of canned 
dog food. (In Roto, Akron beacon 
journal, Sept. 8, 1963, p. 12-13) 
Appl. author: Ogilvy, Benson & 
Mather, Inc. © 8Sep63; KKI76086. 

New, Prime takes the place of canned 
dog food. (In The Plain dealer, 
Cleveland, Sept. 22, 1963, Sunday 
magazine section, p. 48) Appl. 
author: Ogilvy, Benson & Mather, 
Inc. © General Foods Corp., Post 
Division (in notice: General Foods 
Corp.); 22Sep63; KKI765I8. 

GENERAL MARKETING CORP. © 

Kroger straight cash; save your cards 
and win. © 4Mar63; KK176462. 

GENERAL MILLS, INC. © 

Fudge rich with Hershey's cocoa; 
2 new mixes from Betty Crocker. 
Dark chocolate fudge flavor cake 
mix. (In The American home. May 
1963, p. 58-59) Appl. author: 
Needham, Louis & Brorby, Inc. 
© 23Apr63; KK174691. 
Magic, Betty Crocker's so-easy way to 
make bluebeiyry streusel coffee cake. 
(In Woman's day. May 1963, P.86E) 
Appl. author: Needham, Louis & 
Brory, Inc. © l6Apr63; KK174690. 



GENERAL SERVICES CO. 
See Ballhawk Co. 



BALLHAWK CO. 



GERMAIN ' S, INC . © 

For Dichondra lawns only. 12 brand 
Dichondra weed control . Net 
weight 10 lbs. © 20Sep63; 
KKI76078. 
Heavenly blooms winter flowering 
sweet peas. 6 full size packets. 
© 15Feb63; KK174792. 



Rose & garden spray. Net contents 1 

pint. © 7Jun63; KK174620. 
Stake-Mate clips. © 4Dec63; KKI77450. 
12 brand lawn food with insecticide. 

Net weight 22 lbs. © 19Jun63; 

KK174621. 
Twist-ems household ties for quick 

and secure closing of freezer, 

bread, and sandwich bags. 

© 4Dec63; KK177451. 

GILLETTE CO. © 

Arthur Godfrey asks : Have you tried 
the new Gillette stainless blade? 
It's wonderful. Window poster. 
© 30ct63; KKI76281. 
Because eveiy face and beard is 
different, only you can tell ... 
but Gillette can and does guarantee 
you more superbly comfortable shaves 
per blade than you get with any 
other blade. (In The New York 
times, Dec. 9, 1963j p.50) 
© 9Dec63; KKI77543. 
Display the whole Gillette line-up. 
Super Blue Blades. (In Tobacco 
retailers' almanac 1963-64, p. 9) 
© lNov63; KKI76870. 
Extra savings! Special deal price 
on the Gillette stainless steel 
blade-foamy special. (in Post 
exchange and commissary, Deo. 
1963, p. 22-23) © lDec63; KKI77416. 
From Gillette, a great new gift line 
for men. Sun Up after shave. 
(In Variety store merchandiser, 
Sept. 1963, p. 54-55) © 3Sep63; 
KKI75878. 
Gifts for his majesty, the American 
man. Sun Up talc. (In Look, 
Dec. 17, 1963, p. Ml) © 3Dec63; 
KKI77727. 
Gillette grows witn the new Boston. 
(In The New York times. The New 
Boston special ed., Sept. 8, 1963, 
p. 19) © 8Sep63; KK175741. 
The ideal deodorant for the whole 
family, Gillette Right Guard power 
spray deodorant. Window poster. 
© I5JUI63; KKI747O8. 
Look sharp, feel sharp, be sharp. 
New Gillette Sun Up after shave. 
(In World Series records 1964, 
p. 324-325) © 27N0V63; KKI773IO. 
New from Gillette, Sun Up after shave. 
Get that top o' the morning feeling. 
(In Life, Nov. 8, 1963» P.64) 
© 4Nov63; KKI77OI6. 

Now Gillette edges ... on the new 
Gillette stainless blade . Window 
poster. © 27Aug63; KK175540. 

Put Gillette free goods on your 

Christmas list; Sun Up after shave 
featured in 3 new gift sets. (In 
Chain store age, variety ed. , 
Sept. 1963, p. 96-97) © 30Aug63; 
KKI75773. 

Right Guard, the modern power spray 
deodorant. © 20Sep63; KKI7618O. 

Save 37/, new Gillette stainless steel 
blades and Giant Foaimy. Window 
poster. © 2Dec63; KK177391. 

Save your customers 37^, make money 
for yourself with the Gillette 
stainless steel blade-foamj' special, 
(in Chain store age, supermarket 
ed., Dec. 1963, p. 98-99) ® 27Nov6i: 
KKI77441. 

Save your customers 37/. make money 
for yourself with the Gillette 
stainless steel blade-foamy special. 
(In Chain store age, variety ed., 
Dec. 1963, p. 8-9) © 3ON0V63; 
KKI77411. 

This offer; Gillette World Series 
special. Foamy shave cream. (In 
Pood topics, Aug. 1963, p. 28) 
© 26Julb3; KKI75053. 



1963 



CURRENT REGISTRATIONS 



97 



This offer; Gillette World Series 
special. (In Post exchange and 
commissary, Aug. I963, p. 37) 
© lAug63; KKI75028. 
We have It, the new Gillette stainless 
blade with Gillette edges. Window 
poster. © 27Aug63; KK173539. 
World Series special. Foamy shaving 
cream. Window poster. © 5Aug63; 
KKI75039. 
World Series special. Foamy shaving 
cream. Window poster. ® 5Aug63; 
KK1750'tl. 

GIM METAL PRODUCTS, INC. © 

Creators of the finest In white metal 
castings for lamps and lighting 
fixtures. Catalogue. Appl . au- 
thor: George Murad. © lMar63; 
KKI75296. 

Price list. Appl. author: George 
Murad. © lMar63; KK175295. 

GLASCOTE PRODUCTS, INC. 

Corrosion-resistant equipment for 
chemical processing. Glascote. 
Appl. author: Eugene Krymkowski. 
© A. 0. Smith Corp. (in notice: 
Glascote Products, Inc., a sub- 
sidiary of A. 0. Smith Corp.); 
lJul63; KKI76274. 

GLASS, MARVIN. © 

Transogram Rack Urn Stack Urn totem 
game. No. 5888. © 28Mar62; 
KKI76518. 

GLASS (MARVIN) & ASSOCIATES. © 

Ambush, by Hasbro, a game of suspense, 
strategy, surprise. 26o4 x 400, 
© lMar63; KK17d317. 
Dandy the Lion, he responds to the 
magic whip. (An Irwin toy) 
© 5Aug63; KKI77067. 
King of the Hill, another Schaper 
plastic game. No. 425. 
© 8Feb63; KK176741. 

GLIDDEN CO. © 

How rust penetrating metal primers 
work . . . Rustmaster gives double 
penetration of both oil and pig- 
ment. (In Factory, Nov. 1, 196I, 
p. 17) Appl. author: Meldrum & 
Fewsmlth, Inc. © lNov6l; KK175938. 

A cackaged comfort station designed 
for rest areas In parks, camps 
and thruways. © lJul63; KK174822. 

Protective, maintenance coatings 
for industrial, commercial, 
institutional use. 35 P- Appl. 
author: Meldrum & Fewsmlth, Inc. 
© lFeb63 (in notice: 1962) ; 
KKI76928. 

GLORYBLOOM GARDEN PRODUCTS, ROSKAM 
CO. See ROSKAM CO. GLORYBLOOM 
GARDEN PRODUCTS. 

GOLD MEDAL CANDY CORP. © 

Bonomo butter peanut brittle; twin 
pack. Net wt. 12 oz. avdp. 
© 16JUI63; KK1766O2. 

GOLNICK (LEON SHAFFER) ADVERTISING, 

INC. © 

Everybody who sees the '64s at 
Herff Ford gets this $200 bond. 
1964 reduction bond. (In The 
Commercial appeal, Memphis, 
Sept. 27, 1963, p. 37) © 27Sep63; 
KKI76907. 

Nobody walks away from a Don Allen 
deal. (in Buffalo evening news, 
Oct. 11, 1963, p. 50) © 110ct63; 
KKI76328. 

Prices smashed to smithereens, "1 
challenge sale. Abel Ford. (In 
Dally evening item, Lynn, Mass., 
Oct. 17, 1963, p. 36) © 170ct63; 
KKI76704 . 



This Is not an Idle boast; nobody 
walks away from the next 33 deals 
at Behrend Brothers. (in The 
Evening sun, Baltimore, Nov. 5, 
1963, p.Bll) © 5Nov63; KKI7686O. 

GONEK, SAMUEL L. See SKIPPY CANDLE Ic 
INCENSE CO. 

30RD0N (JACKIE) MEN'S STORE, INC. © 
Acquired a taste for olives? (In 
The Evening bulletin, Oct. 7, 1963, 
p. 5) © 70ct63; KK176224. 
Are you a people-watcher? (In The 
Evening bulletin, Philadelphia, 
Sept. 9, 1963, p. 5) © 9Sep63; 
KK175724. 
Are you a perfectionist? (In The 
Evening bulletin, Sept. 23, 1963, 
p. 5) © 25Sep63; KK175956. 
Can you keep a secret? (In The 
Evening bulletin, Philadelphia, 
Sept. 30, 1963, p. 5) © 30Sep63; 
KKI76178. 
Champagne taste, sir? (In The 
Evening bulletin, Nov. 11, 1963, 
p. 5) © IIN0V63; KKI77619. 
Don't look like a gate crasher. (In 
The Evening bulletin, Dec. 9, I963, 
p. 5) © 9Dec63; KK177402. 
The gals have the right idea. (In 
The Evening bulletin, Philadelphia, 
Oct. 14, 1963, p. 4) © I40ct63; 
KKI76339. 
If you like fancy carpets and plush 
store fronts, don't come here. (In 
The Evening bulletin, Philadelphia, 
Deo. 2, 1963, p. 5) © 2Dec63; 
KKI77292. 
Let us get you off the high price 
hook. (in The Evening bulletin, 
Sept. 4, 1963, p. 4) © 4Sep63; 
KKI75723. 
Put the cream In your closet. (in 
The Evening bulletin, Philadelphia, 
Nov. 18, 1963, P-5) © 18Nov63; 
KKI77205. 
Tired of paying high retail prices 
for clothing? (In Philadelphia 
evening bulletin, Aug. 26, 1963, 
p. 4) © 26Aug63; KKI75647. 
Want him gift-wrapped? (in The 
Evening bulletin, Dec. 17, 1963, 
p. 5) © 17Dec63; KKI77689. 
We like fussy customers. (in The 
Evening bulletin, Oct. 21, I963, 
p. 5) © 210ct63; KKI76638. 
What impresses you most? (In The 
Evening bulletin, Oct. 28, 1963, 
p. 5) © 280ot63; KK176637. 
Which side are you on? (In The 
Evening bulletin, Sept. I6, I963, 
p. 5) © l6Sep63; KK175795. 
Why settle for less? (In The 
Evening bulletin, Philadelphia, 
Nov. 4, 1963, p. 5) © 4Nov63; 
KKI76784. 



GOSSCO. © 

It's a pocket hood. 
KK175746. 



© 10Sep63; 



GOUSHA (H. M) CO. © 

Touralde trip kit, compliments of your 
Conoco dealer. 1963 ed. © 15Apr63; 
KKI75188. 

GRANDPA BRANDS CO. See DENT (C. S.) 
& CO. 

GREAT RESOURCES CO. © 

Post gift. [Fence & mailbox design 
on envelope] © 20Aug63; KK175695- 

GREAT WESTERN SAVINGS & LOAN ASSN. , 
LOS ANGELES. 

In 150,000 homes. Great Western 
Savings. © Great Western Savings 
& Loan Assn.; 15Jun63; KK174522. 



GREEN 4: GREEN, INC. C 

Orange drink, a real treat. Appl. 
author: John Douglass. © 3Jun63; 
KKI74457. 

GREEN GIANT CO. © 

Free, Green Giant rag doll. Cream 
style corn. (In The Kansas City 
star. Hay 19, I963, comic section) 
Appl. author: Leo Burnett Co., Inc. 
i9May63; KK175074. 

Qiant com sale. (In The Atlanta 
Journal, Feb. l4. 1963, p.22-F) 
Appl. author: Leo Burnett Co., Inc. 
© l4Feb63; KKI75069. 

Here now, in glass, tender little 
aristocrats of the mushroom king- 
dom. Le Sueur whole mushrooms. 
(In Life, Feb. 15, I963. p.R4) 
Appl. author: Leo Burnett Co., Inc. 
© llFeb63; KK175073. 

I'll pay you 50^ when you try any 
three of my new Green Giant vege- 
tables frozen In butter sauce. 
(In Journal herald, Dayton, Ohio, 
Apr. 11, 1963, p. 40) Appl. author: 
Leo Burnett Co., Inc. © llApr63; 
KKI75071. 

New, for people who take their 
mushrooms seriously. Le Sueur 
whole mushrooms. (In Life, 
Mar. 15, 1963, p.R5) Appl. author: 
Leo Burnett Co., Inc. © llMar63; 
KKI75077. 

New, Green Giant vegetables frozen in 
butter sauce. (In The Tampa tribune. 
Mar. 1, 1963, p.lO-B) Appl. author: 
Leo Burnett Co., Inc. © lMar63; 
KKI75072. 

New, mushrooms to splurge with. 
Le Sueur whole mushrooms. (In 
Life, Apr. 26, 1963, p.R5) Appl. 
author: Leo Burnett Co., Inc. 
© 22Apr63; KK175075. 

Save lOj^ when you try any of my new 
Green Giant vegetables frozen in 
butter sauce. (In The Florida 
times-union, Feb. 28, 1963, p. 58) 
Appl. author: Leo Burnett Co., Inc. 
© 28Feb63; KKI75076. 

The sweetest peas In the land, dressed 
up a new way for dinner; new. Green 
Giant brand peas with sliced mush- 
rooms. (In The Minneapolis star, 
Apr. 3, 1963, p.l6B) Appl. author: 
Leo Burnett Co., Inc. © 3Apr63; 
KKI7507O. 

Your first Jar free; new Le Sueur 
brand mushrooms. (In The Houston 
chronicle. Mar. 7, 1963, section 3, 
p. 5) Appl. author: Leo Burnett 
Co., Inc. © 7Mar63; KK175068. 

GREENWOOD MILLS, INC. © 

Big Yank selects Cantor-Greenspan's 
Astro Cloth by Greenwood for these 
trim university slacks. (Man and 
boy) (in The New York times maga- 
zine, Apr. 28, 1963, p. 58) Appl. 
author: Rockmore Co. Advertising, 
Inc. © 28Apr63; KK174993. 

Can you guess? How many yards of 
Callsheen has Greenwood Mills sold 
in 14 years? (In Dally news record. 
May 15, 1963, P-3) Appl. author: 
Rockmore Co. Advertising, Inc. 
© 15May63; KK175241 . 

Chandler selects Greenwood corduwale 
corduroy for these adorable chil- 
dren's fashions. (Two children) 
(In Infant's & children's review. 
May 1963, p.3't) Appl. author: 
Rockmore Co. Advertising, Inc. 
© lMay63; KK174989. 

Colllns-Alkman Bangor Division chooses 
Greenwood Mills' Longcloth for their 
new Cavyar. (Two women) (In 
Women's wear daily. Mar. 21, 1963, 
p. 19) Appl. author: Rockmore Co. 
Advertising, Inc. © 21Mar63; 
KKI7499O. 



98 



COMMERCIAL PRINTS AND LABELS 



July-Dec. 



GREENWOOD MILLS, INC. -Con. 
Collins & Alkraan calls it Cavyar, but 
Durst Longcloth by any name is still 
the same remarkable new Greenwood 
Mills blend. (In Dally news record, 
Oct. 1, 1963, p. 3) Appl. author: 
Rockmore Co. © 10ct63; KK1T7033. 
Fabrics with character of quality by 
Greenwood . Greenwood makes the 
fabric, Donnkenny makes the shirt. 
(In Sports illustrated, July I5, 
1963, p.El) Appl. author: Rockmore 
Co. © I5JUI63; KK175975- 
Fabrics with the character of quality 
by Greenwood. Greenwood makes the 
fabric, Alpine Guide makes the 
Jacket. (In Sports illustrated, 
Oct. 28, 1963, p.E8) Appl. author: 
Rockmore Co. © 280ct63; KK177028. 
Fabrics with the character of quality 
by Greenwood. Greenwood makes the 
fabric, Apolda mak:es the suit. 
(In Look, Sept. 2h, I963. P.M23) 
Appl. author: Rockmore Co. 
© 24Sep63; KK175993. 
Fabrics with the character of quality 
by Greenwood. Greenwood makes the 
fabric. Crescent makes the Jacket, 
(In Look, Oct. 22, I963, p.ZB) 
Appl. author: Rockmore Co. 
© 220ct63; KKI77024. 
Fabrics with the character of quality 
by Greenwood. Greenwood makes the 
fabric. Eagle Bros, makes the shirt, 
(in Sports illustrated, Nov. 4, 
1963, p.E6) Appl. author: Rockmore 
Co. © 4Nov63; KKI77029. 
Fabrics with the character of quality 
by Greenwood . Greenwood makes the 
fabric, Gant makes the shirts. 
(In The New York times magazine, 
Sept. 15, 1963, p. 20) Appl. author: 
Rockmore Co. © 15Sep63; KK175991 . 
Fabrics with the character of quality 
by Greenwood. Greenwood makes the 
fabric. Honor Man makes the shirt. 
(In Look, Nov. 5, I963. P.M12) 
Appl. author: Rockmore Co. 
© 5N0V63; KKI77025. 
Fabrics with the character of 

quality by Greenwood. Greenwood 
makes the fabric, Lavin makes the 
Jackets. (In New York times maga- 
zine, Aug. 18, 1963. V-^2) 
© l8Aug63; KKI75981. 
Fabrics with the character of quality 
by Greenwood. Greenwood makes the 
fabric, McGregor makes the shirts, 
(in The New York times magazine, 
Sept. 8, 1963, p. 18) © 8Sep63; 
KKI7599O. 
Fabrics with the character of quality 
by Greenwood. Greenwood makes the 
fabric, Manhattan makes the shirt. 
(In Look, Sept. 10, I963, p. Mil) 
Appl. author: Rockmore Co. 
© 10Sep63; KKI77022. 
Fabrics with the character of quality 
by Greenwood. Greenwood makes the 
fabric, Oxford makes the Jacket, 
(in Sports illustrated, Sept. 23, 
1963, p. Si) Appl. author: Rockmore 
Co. © 23Sep63; KK177027. 
Fabrics with the character of quality 
by Greenwood. Greenwood makes the 
fabric. Pacific Trail makes the 
Jacket. (In Look, Aug. I3, 1963, 
P.MI3) Appl. author: Rockmore Co. 
© 13Aug63; KKI77026. 
Fabrics with the character of 

quality by Greenwood . Greenwood 
makes the fabric, Peters makes the 
pullover. (In Sports illustrated, 
Sept. 9, 1963, P.EI5) Appl. author: 
Rockmore Co., Inc. © 9Sep63: 
KKI75982. 
Fabrics with the character of quality 
by Greenwood. Greenwood makes the 
fabric, Stalil-Urban maJ<e3 the slacks, 
(in Sports illustrated, Sept. 2, 
1963, p.EMj) Appl. author: Rock- 
more Co. © 2Sep63; KKI75988. 



Fabrics with the character of quality 
by Greenwood. Greenwood makes the 
fabric, Stoneswear makes the slacks, 
(in Women's wear dally, July 17, 
1963. p. 9) Appl. author: Rockmore 
Co. © I7JUI63; KKI75985. 
Fabrics with the character of quality 
by Greenwood. Greenwood makes the 
fabric, Tom Sawyer makes the shirts 
& slacks. (In Look, Aug. 27j 1963. 
p.M7) Appl. author: Rockmore Co. 
© 27Aug63; KKI75987. 
Fabrics with the character of quality 
by Greenwood . Greenwood makes the 
fabric. Van Heusen makes the shirt. 
(In The New York times magazine, 
Aug. 25, 1963. p. 21) Appl. author: 
Rockmore Co. © 25Aug63; KK175986. 
Fabrics with the character of quality 
by Greenwood . Greenwood makes the 
fabric. Van Heusen makes the slacks. 
(In Sports Illustrated, Aug. 19, 
1963. P ■ 51 ) Appl. author: Rockmore 
Co. © 19Aug63; KK175984. 
Fabrics with the character of quality 
by Greenwood. Greenwood makes the 
fabric, Weatherbee makes the trench 
coat. (In Look, Oct. 8, I963, P.M6) 
Appl. author: Rockmore Co. 
© 80ct63; KKI77023. 
Fabrics with the character of quality 
by Greenwood . Greenwood makes the 
fabric, Windbreaker makes the 
Jackets. (In The New York times 
magazine, Sept. I5, I963. p.103) 
Appl. author: Rockmore Co. 
© 15Sep63; KKI75992. 
Fabrics with the character of quality 
by Greenwood. (in Women's wear 
dally, June 26, I963, p. 30) 
© 26jun63; KK175242. 
The first blend Fruit of the Loom has 
Introduced in 114 years is Durst 
Longcloth. (In Women's v;ear daily, 
Nov. 4, 1963, p. 34) Appl. author: 
Rockmore Co. © 4Nov63; KKI7705O. 
Gabflex, the new nylon stretch fabric 
for ski tops and bottoms. (In 
Wintersports, June I963, p. 7) 
Appl. author: Rockmore Co. Adver- 
tising, Inc. © 30May63; KKI74991. 
Greenwood features the wet-look for 
outerwear. (in Daily news record, 
Oct. 25, 1963, p. 17) Appl. author: 
Rockmore Co. © 250ct63; KKI77037. 
Greenwood makes the fabric, Shelburne 
makes the shirt. Clemson Cloth. 
(In Daily news record, Oct. I5, 
1963, p. 9) Appl. author: Rockmore 
Co. © 150ct63; KK177035. 
Greenwood makes the fabric. Standard 
makes the ski wear. Skybird. (in 
Dally news record, Oct. 23, 19d3, 
p. 7) Appl. author: Rockmore Co. 
© 230ct63; KKI77036. 
Greenwood makes the stretch fabric, 
Collins & Aikman features it. 
Cavyar. (In Women's wear daily, 
Oct. 22, 1963, p. 20) Appl. author: 
Rockmore Co. © 220ct63; KKI77038. 
The new Federal minimum wage of $1.25 
goes into effect September 3rd. 
Now what will you do? Durst Long- 
cloth. (In Dally news record, 
Aug. 14, 1963, p. 7) Appl. author: 
Rockmore Co. © l4Aug63; KK177032. 
Now Durst Longcloth comes in every 
important color. Fabrics with the 
character of quality by Greenwood. 
(In Daily news record, Aug. 20, 
1963. p. 3) Appl. author: Rockmore 
Co. © 20Aug65; KKI75989. 
Queen Casuals selects Greenwood Parka 
Twin, Jr. , for these good looking 
slacks. (Woman's figure) (In The 
New York times magazine. May 19, 
1963, p. 28) Appl. author: Rockmore 
Co. Advertising, Inc. © 19May63; 
KKI74994. 
Starting now, Ely & Walker Introduces 
a new fabric concept: Tres Gal 
prints of Durst Longcloth. (In 



Daily news record, Oct. 7, 1963, 
p. 11) Appl. author: Rockmore Co. 
© 70ct63; KXI77034. 
10 reasons why Greenwood's new Durst 
Longcloth is a better curtain & 
drapery fabric. (In Home furnish- 
ings daily. May 27, I963, p. 17) 
Appl. author: Rockmore Co. Adver- 
tising, Inc. © 27May63; KKI74992. 
There is only one Longcloth, Durst 
Longcloth. (In Daily news record, 
Sept. 25, 1963, p. 3) Appl. author: 
Rockmore Co. © 25Sep63; KK177031. 

GREY -WOOD KNITWEAR INDUSTRIES, INC. © 
What was that name again? Poxwood. 
(In Mademoiselle, Aug. 1963, p. 84) 
© lAug63,- KKI75102. 
What was that name again? Foxwood. 
(In Seventeen, Aug. 1963, p. 79) 
© lAug63; KKI75IOI. 
What was that name again? Foxwood. 
(In The New York times, Aug. 18, 
1963, magazine section, p. 47) 
© l8Aug63; KKI75473. 
What was that name again? Foxwood, 
and it's Orion. (in The New York 
times magazine, Sept. 29, 1963, 
p. 15) © 29Sep63; KKI76953. 
What was that name again? Foxwood, 
and It's Orion. (In The New York 
times magazine, Oct. 6, 1963, 
p. 16) © 60ct63; KKI76954. 
What was that name again? Foxwood 
and Its or Ion. (In The New York 
times magazine, Oct. 13, 1963, 
p. 35) © 130ct63; KKI76779. 

GRIFFIN, JOHN W. © 

Coat of arms; Griffin. (In Yankee, 
Inc., Jan. 1963, p. 28) © lJan63j 
KKI76579. 

GROLIER, INC. © 

How would you rate your child? 
The Book of Knowledge. (In 
Parents' magazine, Sept. 1961, 
p. 11) Appl. author: De Garmo, Inc. 
© 25Aug6l; KKI75592. 
Why The Book of Knowledge is the 
world's best encyclopedia for your 
children. (In Parents' magazine, 
Apr. 1961, p. 11) Appl. author: 
De Garmo, Inc. © 25Mar6l; 
KKI7559I. 



GROSKY, M. © 
Man's world. 



© lMar63; KK174418. 



GULP CARTON DIVISION, ST. REGIS PAPER 
CO. See ST. REGIS PAPER CO. GULP 
CARTON DIVISION. 

GULF PUB. CO. © 

Instrumentation, 1963 HPI market 
study; a study conducted by hydro- 
carbon processing & petroleum re- 
finer, November 1962. Compiled by 
Frank L. Evans, Jr. © 15Nov62; 
KK175282. 



H 



H. R. B., INC. © 

Doctor Shiny-Teeth dental kit for 
boys. Appl. author: Helen R. 
Blumberg. © 130ct63; KK176534. 

Doctor Shiny-Teeth dental kit for 
girls. Appl. author: Helen R. 
Blumberg. © 130ct63; KKI76533. 

HACHTMAN, SAMUEL J. © 

Salem dinnerware club. © lJul63; 
KKI75834. 



IIAEUSER SHELLAC CO., INC. © 

How to make your paint Job look 
better, wear longer, cost less. 
© lMay63; KK175l8b. 



1963 



CURRENT REGISTRATIONS 



99 



HALL (ROBERT) CLOTHES, INC. © 

Your family will flip over these 

Robert Hall coats. Every one warmly 
lined with deep pile of DuPont 
Orion. (In Life, Nov. 15, 1963, 
p. 88) © 15Nov63; KKI77267. 

HAMILTON BEACH. 

How to captivate a connoisseur. Servi; 
him a drink or a hollandalse. (in 
The New Yorker, May 26, 1962, p. 147) 
© Hamilton Beach, division of 
Scovlll Manufacturing Co.; 2'*May62; 
KK1763tO. 

New Hamilton Beach 7-speed blender 
with Texture Glide slide control. 
(In Life, Apr. 19, 1963, p.l6) 
® Hamilton Beach, division of 
Scovlll Manufacturing Co.; 15Apr63; 
KKa763'tl. 

Svimma cum laude, new Hamilton Beach 
blender. (in What's new In home 
economics, April 1962, p.40) 
© Hamilton Beach, division of 
Scovlll Manufacturing Co.; 15Mar62; 
KK1763t2. 

HAMILTON HOUSE, INC, © 

Imagine exploring a world of diamonds, 
emeralds, rubles, sapphires, and 21 
other exotic gems. (In Startling 
detective, Jan. 1964, p. 67) 
© IN0V63; KKI77168. 

HAMM (THEO. ) BREWING CO. © 

Big fresh taste, Hamra's. Can & mug 
in cascade. Appl. author: Campbell - 
Mlthun, Inc. © lJul63; KK176589. 
Big fresh taste, Haram's. Drink-off 
glass & sunset. © lSep63; 
KKI75845. 
Big fresh taste, Hamm's. Glass & 
cap in snowbank. Appl. author: 
Campbell -Mlthun, Inc. © lAug63; 
KK175844. 
Big fresh taste, refreshing as the 
land of sky blue waters. Appl. 
author: Campbell-Mlthun, Inc. 
© lJun63; KKI74553. 
Good cheer, refreshing as the land 
of sky blue waters. Appl. author: 
Campbell-Mlthun, Inc. © lDec63; 
KKI77686. 
Now, flip-top refreshment, Hamm's. 
[Bear pulling tab on can] Appl. 
author: Campbell-Mlthun, Inc. 
© 10ct63; KKI76621. 
Try the cub size Hamm's new 7 oz. 
bottle. Appl. author: Campbell- 
Mlthun, Inc. © lSep63; KK176284. 

HAMMOND ORGAN CO. © 

Among America's most influential 

salesmen of organs are the nation's 
music teachers. (In Piano trade 
magazine. May I963, cover) Appl. 
author: Young & Rublcam, Inc. 
© lMay63; KKI76298. 
Gilt edge securities owned exclusively 
by Hammond organ dealers. (in 
Piano trade magazine, Apr. I963, 
cover) Appl. author: Young & 
Rublcam, Inc. © lAproJ; KK176299. 
Hammond Organ Company extends 
10/000 thanks to the music pub- 
lishers of America. (in Piano 
trade magazine, Aug. 1963, cover) 
Appl. author: Young & Rublcam, Inc. 
© lAug63; KKI76312. 
How to identify a Hammond organ 
dealer. (In Piano trade magazine, 
July 1963, cover) Appl. author: 
Young & Rublcam, Inc. © lJul63; 
KKI76309. 
What's hatching at Hammond? (in Piano 
trade magazine, June I963, cover) 
Appl. author: Young & Rublcam, Inc. 
© lJun63; KKI76297. 

HANDY BUTTON MACHINE CO. © 

This is a Skltzglnk. (in Playthings, 
Aug. 1963, p. 173) © 5Aug63; 
KKI75566. 



HANDY BUTTON MACHINE CO. ORMOND 

DIVISION. 

Tense? Nerves Jangled? Create a 
skltzglnk. (In Toys and novelties, 
Sept. 1963, p. 195) © Handy Button 
Machine Co. (in notice: Handy 
Button Machine Co., Ormond Dlv.); 
4Sep63; KKI76929. 

HANDY HANKY, INC. © 

Best wishes for the holiday season. 
© 25Jun63; KK175562. 
May the Joy of Christmas be yours 
throughout the year. © 25Jun63; 
KKI75563. 
The merriest Christmas, the happiest 

new year. © 25Jun63; KKI75565. 
Season's greetings. ® 25Jun63; 
KK175564. 

HANNAU COLOR PRODUCTIONS, INC. © 
Buff limestone: Victor Oolitic 
Stone Co. VO Travertine. 
Color photography by John Freeman. 
(A. I. A. file no.8-B-2) © 24Sep63; 
KKI767IO. 
Impressive gifts from Floyd Wray ' s 
Flamingo Groves in Fort Lauderdale, 
Florida. 1 V. © lNov63; KKI7675I . 
Nature's own building stone with 
warmth and personality. Sienna 
sandstone. Indiana Sandstone 
Company, Bedford, Indiana. 
© 20ct63; KKI766OO. 
Skiff Craft. Color photography by 
John Freeman. 1 v. © 24Sep63; 
KKI76709. 

HARPER (I. W.) DISTILLING CO. © 
Home bartending made easy. The 
prized Kentucky bourbon. (In 
Baltimore Afro-American, Aug. £7, 
1963, p. 2) Appl. author: Otto 
Kleppner. © 27Aug63; KK176043. 
I. W. Harper makes a good case for 
extra Father's Day profits. (in 
Liquor store, June I963, p. 54) 
Appl. author: Otto Kleppner. 
© lJun63; KK174322. 
I. W. Harper makes a good case for 
extra Father's Day profits; this 
Father's Day, give dad the most 
prized bourbon, I. W. Harper, prized 
present, with the historic past, 
(in Beverage media, June 1963, 
p. 6-7) Appl. author: Otto Kleppner. 
© lJun63; KKI74320. 
In every glass of I. W. Harper, a 
great tradition. Kentucky straight 
bourbon whiskey. (In U. S. news & 
world report, June 3, 1963, p. 4 of 
ocver) Appl. author: Otto Kleppner. 
© 3Jun63; KK174321. 
It's always a pleasure. Bourbon. 
(In New York world telegram, 
Oct. 21, 1963, p. 40) Appl. author: 
Otto Kleppner. © 210ct63; KKI76565. 
What a handsome way to give pleasure; 
in this brilliant holiday decanter 
and elegant gift wrap. (In Harper's, 
Nov. 1963, p. 4 of cover) Appl. au- 
thor: Otto Kleppner. © lNov63; 
KK176845. 

HARRIS, VICTORIA P. See TOP IND'JSTRIES. 

HARTZ MOUNTAIN PRODUCTS CORP. © 
Mynah food pellets. N0.81O. 
Net wt. 1 1/4 lbs. © 5Aug63; 
KK175940. 

HAVENLY PRODUCTS CO. 

Instant dry rot. Net wt. 2 oz. 

© John T. Frederick d.b.a. Havenly 
Products Co.; 27Jan63; KK174568. 

HAZELLE, INC. © 

How to set up new deluxe wooden stage 
for hand puppets or marionettes. 
Appl. authors: J. Woodson Rollins & 
Hazelle H. Rollins. © 210ct63; 
KKI76689. 



How to set up turn-round stage for 
hand puppets or marionettes. 
Appl. authors: J. Woodaon Rollins 
& Hazelle H. Rollins. O 29Jul63; 
KK175533. 

HEATH (L. S.) & SONS, INC. © 

Mr. Pete. Net wt. 3/4 02. © llJul63; 

KKI74540. 
Toffee Crunch. Net wt, 6 1/4 oz. 
© l4Nov63; KKI77204, 

HEINDRICH, FRANK K. © 

The queen's desire. © Frank K. 
Helndrlch & Walter S. Pawl; 
27JUI63; KKI75294. 

HELBROS WATCH CO., INC. © 

Try this on your wrist and ace how 
perfectly a Helbros watch suits 
you. Raleigh. (In Life, Nov. 17, 
1961, p. 124) © 17Nov6l; KK174859. 

HELSINKI FINNISH STEAM BATH CORP. © 
Helsinki Saunas. © 20May63; 
KKI74435. 

HENRIKSEN. 

Frogs and freedom. See OLD COLOOT 

GAS & OIL CO, 
A great American patriot. See OLD 
COLONY GAS & OIL CO. 

HERCALYCE SALES CO. 

Self opening plastic bags ... Pul-Lip. 
50 utility size 6 1/2 x 9 1/2. 
©Hercules Membrlno t.a. Hercalyoe 
Sales Co.; 3Dec62; KKI74566. 

HERCULES POWDER CO. © 

Flogel S is a non-nitroglycerln 

explosive. Explosives technical 

data. Appl. author: James J. 

O'Neill. © 29JUI63; KKI75536. 
The Rhap-Trol spray system. 

(Agricultural chemicals) 

Appl. author: Doris J. V/atson. 

© 28Jun63; KK174843. 
Vlbrocap SR, a top quality detonator. 
(Explosives technical data) 

Appl. author: James J. O'Neill. 

© 30Sep63; KK176514. 

HERMAN (VIC) STUDIO. 

Put more muscle In 7-up merchandising 
... with all-package display. See 
SEVEN-UP CO. 

HERTZ SYSTEM, INC. © 

America's smartest riding habit. 
Hertz. Rent a oar. (In Sports 
illustrated, Oct. 21, I963, p,8) 
Appl, author: Norman, Craig & Kum- 
mel. Inc. © 170ct63; KK177055, 
Hertz brings a new concept to car 
renting; Hertz revolving credit 
plan. (In Sunday news. New York, 
Aug. 18, 1963. coloroto magazine 
section, p. 285 Appl. author: 
Norman, Craig & Kummel, Inc. 
© l8Aug63; KKI7547I. 
Hertz brings a new concept to car 
renting. Hertz revolving credit 
plan; rent now, pay later. (In 
Chicago tribune, Aug. 1, I963. 
section 1, p. 6) Appl. author: 
Norman, Craig & Kummel, Inc. 
© lAug63; KKI75877. 
I know I can be there on time. 
Rent a car. (In The New York 
times, Aug. 13, I963, p. 40) Appl. 
author: Norman, Craig & Kummel, 
Inc. © l3Aug63; KK175768. 
Open for business, help yourself with 
Hertz. Rent a car. (In Time maga- 
zine, Oct. 18, 1963, p. 13) Appl. 
author: Norman, Craig & Kummel, Inc. 
© 150ct63; KKI77054. 
There's something extra about going 
Hertz class. (In Travel weekly, 
Nov. 5, 1963, P-T) Appl. author: 
Norman, Craig & Kummel, Inc. 
© 4Nov63; KKI77690. 



100 



COMMERCIAL PRINTS AND LABELS 



July-Dec. 



HERTZ SYSTEM, INC. -Con. 

There ' s something extra about going 
Hertz class. Rent a car. (In 
Travel weekly, Oct. 8, I963, p. 7) 
Appl. author: Norman, Craig & Kum- 
rael. Inc. © 40ct63; KKI77O56, 
When you've got to be sure, be sure 
it's Hertz. Rent a car. (In The 
New York times, July 16, I963, 
p. 38) Appl. author: Norman, Craig 
& Kummel, Inc. © l6Jul63; KKI75769. 
When you've got to be sure, be sure 
it's Hertz. Rent a car. (In The 
New York times, Oct. 10, 1963, 
p. 58) Appl. author: Norman, Craig 
& Kummel, Inc. © 90ct63; 
KKI76613. 

HESS, JAMES BERLIN. © 

Skip-er-Loop. © 17Aug63; KK175't72. 

HEUBLEIN, INC. © 

It's here, the fun drink. Can Can 
cocktail, fruit flavored grape 
wine. (In The Sacramento bee, 
July 19, 1963, P.A21) Appl. author: 
L. C. Gumbinner Advertising Agency. 
© I9JUI63; KK17lt903. 
Now, 6 year old Canadian at the price 
of leading domestic whiskies. 
Black Velvet. (in Buffalo evening 
news, June 7, 1963, p.30) Appl. 
author: L. C. Gumbinner Advertising 
Agency. © 7Jun63; KKI74769. 
Now, smooth, mellow 6-year-old 
Canadian at the price of leading 
domestic blended whiskies. Black 
Velvet. (In Lockport union-sun & 
Journal, July 26, I963, p.2) Appl. 
author: L. C. Gumbinner Advertising 
Agency. © 26Jul63; KK174898. 
Pour a perfect Gimlet every time, 
it's the newest Heublein cocktail. 
(In San Francisco chronicle, 
Sept. 25, 1963. P-'t) Appl. author: 
L. C. Gumbinner Advtg. Agency. 
© 25Sep63; KK176469. 
This is advertising! These ads will be 
splashed all over New York. Will 
you be ready? Bell's 8. (In Bev- 
erage media, metropolitan ed., 
Got. 1963, p. 32-33) Appl. author; 
Benton & Bowles, Inc. © 25Sep63; 
KKI77041. 

HEYER, INC. © 

Instructions for heating and pouring 
Heyer gelatin duplicating com- 
pound. © 6Dec63; KK177'I17. 

HICKEY-MITCHELL CO. © 

Accident insurance. Round the clock 

protection. © I't0ct63; KKI76666. 
Accident Insurance, including coverage 

for automobile accidents. 

© ll(-Oct63j KKI76667. 
Accident insurance that pays . . . for 

burns. © l40ct63; KKI76668. 
Accident insurance that pays . . . for 

children's accidents. © l40ot63j 

KKI76669. 
Accident insurance that pays . . . for 

falls. © l40ct63; KKI76670. 

HILLS BROS. COFFEE, INC. © 

Best coffee news since the percolator, 
flavor so unbeatable it's reheat- 
able; it's here. (In Tribune - 
democrat, Oct. 16, 1963, p. 41) 
Appl. author: N. W. Ayer & Son, 
Inc. NM: revisions. © l60ct63; 
KKI76738. 
New one lb. Can-Star. (in Arizona 
sun, July 2, 1963. p. 11) Appl. 
author: N. W. Ayer & Son, Inc. 
© 2Jul63; KKl7't6l7. 

HILSUM SALES CORP. 

This postage stamp machine In your 
location at absolutely no cost; 
Vend-a-Stamp. Appl. author: 
William Keats. © Hllsum Sales 



Corp., a subsidiary of American 
Sumatra Tobacco Corp.j 28Peb63; 
KK17't855. 
Why is Vend-a-Stamp America's no.l 
postage stamp machine? 5-column 
model. Appl. author: William 
Keats. © Hllsum Sales Corp., a 
subsidiary of American Sumatra 
Tobacco Corp.; lMar63; KK175059. 

HIRSH (S. A.) MANUFACTURING CO. © 
Auto accessory wall. HDF-6. 
Appl . author : David Shulman . 
© 220ct63; KKI77187. 
Deluxe Hlrshline . [Five shelf unit] 
Appl . author : David Shulman . 
© 15Aug63; KKI75624. 
Deluxe Hlrshline. (Hirshline adver- 
tising copy guide and illustrations 
of product in use) Appl. author: 
David Shulman. © 22Aug63; KK175622. 
Deluxe Hirshline; 6 shelf Hirshline 
unit without items. Appl. author: 
David Shulman. © 10Dec63; 
KKI77645. 
Deluxe Hlrshline. [Six shelf unit] 
Appl. author: David Shulman. 
© 15Aug63; KKI75619. 
Deluxe Hirshline. [Split 6 shelf 
unit] Appl. author: David Shulman. 
© 15Aug65; KKI7562I. 
Economy Shelv-It-All; 5 shelf Shelv- 
It-All tandem unit. Appl. author: 
David Shulman. © 10Dec63; 
KK1776'l4 . 
Economy shelv-lt-all . [Five shelf 

single] Appl. author: David Shulman. 
© 15Aug63; KKI7562O. 
Economy shelv-lt-all. [Four shelf 
single] Appl. author: David Shul- 
man. © 15Aug63; KKI75623. 
Economy shelv-lt-all. (Shelv-it-all 
advertising copy guide and illus- 
trations of product in use ) Appl . 
author: David Shulman. © 22Aug63; 
KKI75617. 
Economy tandem unit. Appl. author: 
David Shulman. © 13Jun63; 
KKI7435O. 
For the family that has everything, 
a place to store it. Economy 
shelv-it-all. Appl. author: David 
Shulman. © 3Sep63; KKI76355. 
Functional storage with a fashion 
flair, Stor-A-Way storage centers 
by Hirsh. Everything's right 
where you put it. Appl. author: 
David Shulman. © 3Sep63; KKI76352. 
Functional storage with a fashion 

flair, Stor-A-Way storage centers by 
Hirsh. For blankets ... you name 
it. Appl. author: David Shulman. 
© 3Sep63; KKI76353. 
Guarantee . (Hirshline guarantee 
certificates) Appl. author: David 
Shulman. © 12Aug63; KK175615. 
Liquor wall. HDF-5. Appl. author: 
David Shulman. © 150ct63; 
KKI77I88. 
Mail order blank. (Hirshline extra 
parts reply envelope) Appl. author: 
David Shulman. © 12Aug63; KKI75618. 
Mail order blank. (Shelv-it-all extra 
parts reply envelopes) Appl. author: 
David Shulman. © 12Aug63; KKI75616. 
Price breakthrough. All-steel 
storage shelving. Appl. author: 
David Shulman. © 40ct63; KKI76350. 
Prices and general information, Hlrsh- 
line and Shelv-It-All steel shelving. 
Folder. Appl. author: David Shulman. 
© IIJUI63; KKI74619. 
$ale, priced low, low, low. New 
super-strength steel shelving. 
Appl. author; David Shulman. 
© 40ct63; KKI7635I. 
Shelv-it-all Tandem. All-steel 
storage shelving. Appl. author: 
David Shulman. © 40ct63; KKI76349. 
Showilne gondola, picture no. 2. 
Appl. author; David Shulman'. 
® 17Sep63; KKI76348. 



snowline half -gondola, picture no. 4. 
Appl. author: David Shulman. 
© 17Sep63; KKI76357. 

Showilne half-gondola, picture no. 5. 
Appl. author: David Shulman. 
© 17Sep63; KKI76358. 

Standard steel shelving uprights. 
Appl. author: David Shulman. 
© 23Sep63; KKI75959. 

Successful point-of-purchase merchan- 
disers make plus sales with Hirsh 
folding display tables. Appl. 
author: David Shulman. © 100ct63; 
KKI77186. 

There's Just never ever been pro- 
motional steel shelving like this 
before; the all new Shelv-It-All 
and Hirshline series. Appl. au- 
thor: David Shulman. © 24Jun63; 
KKI74431. 
Turn wasted space into storage space . 
Deluxe Hirshline. Appl. author: 
David Shulman. © 3Sep63; KKI76354 . 

Wonderful, workable way to turn wast- 
ed space into working space. 
Deluxe Hirshline complete storage 
system. Appl. author: David Shul- 
man. © 8Nov63; KKI77185. 

Wonderful, workable way to turn 
wasted space into working space. 
Deluxe Hlrshline. 6- shelf unit. 
Appl. author: David Shulman. 
© 8N0V63; KKI77I84. 

World's best way to be a do-it- 
yourshelf-er . Economy shelv-it- 
all. Appl. author: David Shulman. 
© 3Sep63; KKI76356. 

HOAGUE-SPRAGUE CORP. © 

Quaker welts; walking on air-cushion 
socks. © 4Jun63; KK174988. 

HOFFMAN, DORA M. See MULTI-CRAFT CO. 

HOFFMAN, GEORGE. See MULTI-CRAFT CO. 

HOFFMAN INDUSTRIES. AIR APPLIANCE 
DEFT. 
Centrifugal compressors designed for 

the sewage treatment plant. 

© Air Appliance Dept., Hoffman 

Industries, division of Belson 

Corp.; 280ct63; KKI77585. 

HOLLAND -RANTOS CO., INC. © 

Charlemos Francamente, sobre la 
higiene femenina . Koromex . 
Appl. author: Leo Coel . © 10Sep63; 
KKI76058. 

HONEY TOY INDUSTRIES, INC. © 

Astronarium control room. © lNov63; 
KKI7768I. 

HOOVER CO. © 

Throw-away bags; part no.D-12l4l for 
model 1100 cleaner. (For suction 
cleaner filter bags) This package 
contains three genuine throw-away 
bags. © 29Apr63; KK17't884. 

HOPPE (FRANK A.) INC. © 

Gun Blue. Contents approx. 2 fl. ozs. 

© 15Apr63; KKl 74521. 
No. 9 powder solvent. Contents 
approx. 2 fl. ozs. © 22May63; 
KKI7452O. 

HORN, HARRY C. © 

3 feet of fun from Lake George, N. Y. 
Fresh water taffy from the queen of 
American lakes. Net weight 15 
ounces. © 30May63; KKI75688. 

HOT SHOPPES, INC. © 

Pappy Parker's fried chicken seasoning. 
8 ozs. net wt. No.lOl49-D. 
© 8 Jul 63; KK177590. 

HOUBIGANT, INC. ® 

Are you woman enough to wear Ohantllly? 
(In Glamour, Oct. 1963, p.6l) 
NM: revisions. © 22Sep63; KK175843. 



1963 



CURRENT REGISTRATIONS 



101 



Are you woman enough to wear Chsm- 
tllly? Perfume Imported from Paris 
by Houblgant. (in Seventeen, Oct. 
1963, p. 61) © 10ct63; KKI7659O. 

HOUSE OF AJAX, COLGATE-PALMOLIVE CO. 
See COLGATE-PALMOLIVE CO. HOUSE 
OF AJAX. 

HOWALD, E. F. © 

Protect your checking account with 
this new safety check rubber stamp. 
© litJun63; KKI75302. 
Protect your checking account with 
this new safety check rubber stamp. 
MM: additions & revisions. 
© 150ct65; KKI77182. 

HUDNUT, RICHARD. ® 

After a haircut. Is your permanent 
Just a memory? The curl's still 
there after you trim your hair. 
Fashion Quick. (In Farm Journal, 
Feb. 1962, p. 101) © lFeb62; 
KKI75656. 
Go from nearly blonde to clearly 
blonde without artificial coloring. 
Light and Bright. (In Glamour, 
Apr. 1962) © lApr62; KK177202. 

HUDSON (H. D.) MANUFACTURING CO. © 

American Beauty? It could have been 
with the help of a Hudson snrayer or 
duster. (In Better homes and gar- 
dens, June 1963, P.IO6B) © 17May63; 
KK17'+'*75. 

Equip for the extra profits of clean 
farming. Peerless power sprayers, 
(in The Progressive farmer. May 
1962, p. 18) © l6Apr62; KK17'+'t71 . 

Get the feel of powerj for a more 
beautiful, bountiful home and 
garden, Hudson compact power 
sprayers. (In House & garden. May 
1962, p. 208) © 20Apr62; KK17'tt73. 

Hudson helps you grow beauties the 
easy way. Sprayers and dusters. 
(In Good housekeeping. May 1962, 
p. 221) © 17Apr62; KK174472. 

Stop spring fall-out; kill this year's 
crop, next year's too by spraying 
now with a Hudson sprayer. (In 
Better homes and gardens. May 1963, 
P.IO6F) © l8Apr63; KKllklijk. 

HUGERT MANUFACTURING CO. © 

Kwlkee, the name with the most ad- 
vanced designs presents the new 



Infrared electric space heaters 

specifications. 2000 watt electric 
space heater with fan motor, model 
no.Sl-6222-2B. © lSep6l; KK17'*'*53. 



cover. © 300c 



UT 



KK177190. 



HUGHES, RAYMOND J. © 

To be sure use wash-away color guard 
Pedi-Pads, containing an Ideal prep- 
aration for athlete's foot. 
© 3Sep63; KK175599. 

HUNT FOODS 8c INDUSTRIES, INC. © 

Now the Wesson you love has a bright 
new bottle. Poly-unsaturated oil. 
(In Ladies' home Journal, Nov. 196I , 
p. 38-39) Appl. author: Young & 
Rubicam, Inc. © 210ct6l; KK175018. 

HUPP CORP. FANNON PRODUCTS DIVISION. © 

Infrared electric space heaters 

specifications. I5OO watt electric 
space heater, model no .Sl-4215-1 . 
© lSep6l; KK17'tt55. 

Infrared electric space heaters 

specifications. 15OO watt electric 
space heater with fan motor, model 
no.Sl-lt215-lB. © ISepbl; KK17^'+5'+. 

Infrared electric space heaters 

specifications. '^000 watt electric 
space heater with fan motor, model 
no.Sl-1344-2B. © lSep6l; KK17'+'+56. 

Infrared electric space heaters 

specifications. 2000 watt electric 
space heater, model no.Sl-6222-2. 
© lSep6l; KK17'+'t52. 



HYDRODYNE CORP. © 

The Tl course analyzer. 
KK17't821 . 



17Jul63; 



HYDRO-FLEX CORP. © 

Flexible metal hose assemblies. 

Appl , authors : Max & Ralph Campbell . 

© l8Sep63; KKI76077. 
Insist on hydronic heating. Appl. 

authors: Max & Ralph Campbell. 

© 20Jun63; KKI76076. 

HYDROPONIC CHEMICAL CO., INC. © 

SyfoneX rubber bulb clothes sprinkler. 
4 oz. size. © l4Jan63; KK177'*13. 



IBEC PACKING CO. OF NEW YORK, INC. © 
Mr. Tuna, chunk light tuna. Net con- 
tents 6 1/2 ozs. or l84 grams. 
© l2Aug63; KKl756ite. 

IDEAL AEROSOLS, INC. © 

Fine finishes for Industry and home. 
Ideal spray finishes. Net weight 
1 pound. © 27Apr63; KK174710. 

IDEAL TOY- CORP. © 

Bibsy, feed her and she dribbles. 
No. 0600-7. © lMar63; KKI76036. 
Cart o' block?., for ages 2 to 6. 
Educator Toys, approved by the 
editors of Book of Knowledge. 
No. 3049-4. © lMar63; KK175766. 
Kissy, a paper doll 24" tall. 
6082:100. Authorized ed. 
Saalfleld. © 9May63j KK175955. 
Pop-up cone tree for ages 1 to 4. 
(Educator toys, no. 3099-9) 
© lMar62; KK175721 . 
Pot n' spoon for ages 2 to 5. 
(Educator toys, no. 3057-7) 
© lMar63j KK175722. 
Skooz-lt, Donald Duck. Pick-a- 

picture game, play it, store it in 
this container. Box wrap. 
No. 2022-2-100. © lMar63; KKI76OO9 . 
• Skooz-lt, Olive Oyl . Pick-a-picture 
game, play it, store It in this 
container. Box wrap. No .2020-6-100. 
© lMar63; KKI76OO8. 
Skooz-lt, Popeye . Plck-a-picture 
game, play it, store it in this 
container. Box wrap. No .2019-8-100. 
© lMar63; KKI76OIO. 
Tammy's family, the dolls you love to 
dress: Dad. No. 9396-3. © lMar63; 
KKI76033. 
Tammy's family, the dolls you love to 
dress: Mom. No. 9395-3- © lMar63; 
KKI76O34. 
Tammy's family, the dolls you love to 
dress; Pepper. No. 9400-3. 
© lMar63; KKI76032. 
Tammy's family, the dolls you love to 
dress: Ted. No. 9*^50-8. © lMar63j 
KKI76035. 
Work bench for ages 2 to 5. 
(Educator toys, no.3098-1) 
© lMar62; KK175720. 

I-DEE-X, INC. © 

Station wagon decal, E-Z-Stlk. 
1 U. S. pint. Appl. author: 
Floyd J. Moltchen. © 280ct63; 
KKI776OO. 

IGO, ROBERT V. © 

Here's to love & kiss'in; Kiss'ln 
Stool. © 3Dec63; KK177403. 



ILLINOIS NOVELTY CO. © 
Thank God it's Friday. 
KKI75368. 



© l4Aug63; 



IMPERIAL WALLPAPER MILL, INC. O 

Petite Trianon, a romantic view of the 
pavilion In the park of the Petit 
Trianon. Appl. author: James 
Seeman Studios, Inc. O 30Apr63; 
KK17'*'»51. 

IMPORTED BRANDS, INC. LIQUOR CO. OF 
AMERICA. See LIQUOR CO. OF AMERICA. 

INDEPENDENCE HALL SEED CO. © 

Rainy Day grass seed. Appl. author: 
Benjamin S. Goldberg. NH: lllus. 
© 5Feb63; KK174339. 

INDEPENDENT TELEVISION CORP. © 

Supercar to the rescue game. Gaune- 
board. 4316-X. Appl. author: 
Milton Bradley Co. © 29Nov62; 
KKI76598. 

INFANSEAT CO. ® 

Tip 'n Rok action chair. Silent 
salesman. © 10Sep63; KK176212. 
Tip 'n Rok action chair, the new 

range in rockers. Catalogue sheet. 
© I7JUI63 (in notice: 1962); 
KK17'*705. 

INLAND HOMES CORP. © 

All you could wish for and more in 
a home you can easily afford, 
see the Egyptian. © 29Jul63; 
KK175284. 
Egyptian direction arrow; Egyptian 
open house. © 29Jul63; KK175289. 
Egyptian mobile information. 

© 29Jul63; KKI75283. 
Egyptian model home location sign. 

© 29Jul63; KKI75285. 
Egyptian proximity sign. © 29Jul63: 

KK175290. 
Egyptian sales builder kit. 

© 29JUI63; KKI75288. 
Extra advertising possibilities. 
See the Egyptian. © 29Jul63; 
KKI75286. 
Move sales-ahead fast with the 

Egyptian, all new with a low basic 
package price. (In American 
builder, Aug. 1903, p.l6-17) 
© lAug63; KXI75277. 
1964 furniture package featuring the 

Egyptian. © 29Jul63; KKI75287. 
Today, Inspect the Egyptian. 

© 27Jun63; KKl 74861. 
Why pay rent? The Mustang. 
© 15Mar63; KK175301. 

INTERNATIONAL BUSINESS MACHINES CORP. © 
At IBM the search for knowledge never 
ends. (In Journal of colleee 
placement, Feb. 1963, p.8-9y Appl. 
author: Benton & Bowles, Inc. 
© lFeb63; KKI75044. 

INTERNATIONAL DISTRIBUTORS CO. OF 
CHICAGO. © 

Giant trash burner. Manufactured by 
Frazer Mfg. Corp. © 3Sep63; 
KKI77631. 

INTERNATIONAL FORTRITION CO., INC. © 
Consistency of product and results; 
Nujets. (In Feed merchant, Jan. 
1963, p. 62) Appl. author: Richard 
Heiman Advertising. © 24Dec62; 
KTCI 747^8. 
A significant breakthrough, properly 
processed bakery products for all 
your feeds, in Nujets. (In Feed 
merchant, Feb. 1963, p. 63) Appl. 
author: Richard Heiman Advertising. 
© 24jan63; KKI74739. 

INTERNATIONAL LATEX CORP. © 

At last, a panty girdle that controls 
everywhere a panty should; new 
Playtex Mold 'n Hold panty girdle. 
[Five females, full length silhou- 
ettes] (Streamer P-7266) 
© l6Sep63; KKI76190. 



102 



COMMERCIAL PRINTS AND LABELS 



July-Dec. 



INTERMATIONAL LATEX CORP. -Con. 

At last, a panty girdle that controls 

everywhere a panty should; new 

Playtex Mold 'n Hold panty girdle. 

[Four females, full length] 

© l6Sep63; KKI76195. 
Enjoy the cool comfort; summer comfort. 

Playtex Living bras. ® 15Jun65; 

KKI75161. 
Enjoy the cool comfort; summer comfort. 

Playtex Living bras. © 15Jun63; 

KK175162. 
Free, $3.00 value; Shocking de 

Schlaparelll perfume when you buy 

any Playtex Living bra. [Eiffel 

Tower] © lSep63; KKIT619I. 
Free, $3.00 value; Shocking de 

Schlaparelll perfume when you buy 
any Playtex Living bra. [Female 
carrying dress form In basket] 
© lSep63; KK176192. 
Introducing new sheer elastic in 

Playtex Living long line bra. 
© 2IJUI63; KKI75163. 
Introducing new sheer elastic In 
Playtex Living long line bra. 
© 21Jul63; KK175164. 
Live a little! Try a Living bra and 

new Living girdle made without 

rubber, plorifier LP-4002) 

© i8oct63; KK176982. 
Look 5 pounds thinner In panty 

girdles, too; Playtex panty 

girdles. Shorty, new regular 

length, cloth lined, long leg. 

(Streamer P-7268) © l6Sep63; 

KKI76189. 
New Living girdle by Playtex made 

without rubber. It's Stretch-ever. 

(Ad L-10) © 210ct63; KKI76987. 
New, Living girdle by Playtex made 

without rubber. (Streamer LP-4010A) 

© l80ct63; KKI76983. 
New Playtex Cotton Pretty bra. 

(Streamer P-8516) © l80ct63; 
KKI76985. 

New, soft cups stay soft. Playtex 
padded bra. (Streamer P-8314) 
© l80ct63; KKI76986. 
Now, look 5 pounds thinner in panty 
girdles, too; Playtex panty 
girdles. [Female leaning on elbow] 
© l6Sep63; KKI76194. 
Now, look 5 pounds thinner In panty 
girdles, too; Playtex panty 
girdles. [Female with arms raised] 
© l6Sep63; KKI76193. 
Now, Playtex announces elastic 

guaranteed one year In both Living 
bra and new Living girdle. (L-4) 
© 210ct63; KKI76989. 
Now, Playtex announces elastic 

guaranteed one year in both Living 
bra and new Living girdle made 
without rubber. (L-5 ) © 210ct63; 
KKI76988. 
Now, the most successful consumer 
offer In glove history. Playtex 
Living glove. (Selling sheet 
P-3083) © I8N0V63; KKI76984. 
Now, try any Playtex bra on a 10 day 

free trial. © 15Jul63; KKI75174. 
Now, try any Playtex bra on a 10 day 

free trial. © i5Jul63; KK175176. 
Now, try any Playtex bra on a 10 day 
free trial; you love it, or your 
money back. (Clerk book P-8306) 
© 15Jul63; KKI76196. 
Ohio quadruplets eat and sleep well. 
New Playtex Nurser acclaimed by 
mother of famous Axe quads. 
(Streamer P-2O36) © 15Jul63; 
KKI75175. 
Playtex Nurser, the greatest advance 
In baby feeding in over a century. 
© 25JUI65; KKI75156. 
Playtex sale, $2.00 off. Cloth-lined 
Magic Controller. (Streamer 
P-7262) © 2Sep63; KKI76188. 



Sale, Living girdle of Stretch-ever 

elastic. © 28Jul63; KKI75165. 
Sale, Living girdle of Stretch-ever 

elastic. © 28Ju163; KKI75166. 
Sale, Living girdles. (Streamer 
P-7258A) © 28JUI63; KKI7516O. 
Sale, machine washable Living girdle 
of Stretch-ever elastic. © 28Jul63; 
KKI75167. 
Sale, Playtex Living bras. 

KKI75172. 
Sale, Playtex Living bras. 
KKI75173. 



© 8Ju163; 
© 8Ju163; 
(BR-604) 



Sale, Playtex Living bras. 

© 260c t63; KKI77011. 
Sale, Playtex Living bras. Save 
$1.00. (BR-605) © 260ct63; 
KKI77012. 
Sale, Playtex Living bras. (Streamer 

P-8305) © 7Jul63; KK175158. 
Try any Playtex bra on a 10 day free 
trial. (streamer P-8298 A) 
© 15JUI63; KKI75159. 
$2.00 off Playtex girdle sale. Magic 

Controller. © 28Jul63; KKI75169. 
$2.00 off Playtex girdle sale. 

Mold 'n Hold. © 28Jul63; KK175168. 
$2.00 off Playtex girdle sale. 
Mold 'n Hold. © 28Jul63; 
KKI7517I. 
$2.00 off sale, Playtex Mold 'n Hold 
girdles and panties. © 28Ju163; 
KKI75170. 
You'll sell more If you know more 
about Living bras. Living girdles 
by Playtex. (Booklet P-8306) 
© l80ct63; KK177461. 

INTERNATIONAL NICKEL CO., INC. © 
Inco exploring new ways for nickel 
to serve you. Inco helps bring 
about new cordless wonders like 
these. (In Forbes, Nov. 1, 1963» 
p. 35) © 290ct63; KK177277. 
Nickel stainless steel made this build- 
ing cost more. Less than 1% more. 
(In Fortune, Oct. 1963, p.80) 
© 24Sep63; KKI77276. 

INTERNATIONAL PAPER CO. © 

Send me a man who reads. Automotive 
executive. (in The Reader's digest, 
Dec. 1962, p. 46-47) Appl. author: 
Ogilvy, Benson & Mather, Inc. 
© 23Nov62; KKI74626. 

Send me a man who reads. [Endorsed by 
John Stalnaker] (In The Reader's 
digest. May I963, p. 232-233) Appl. 
author: Ogilvy, Benson & Mather, Inc. 
© 23Apr63; KK174628. 

Send me a man who reads, [Endorsed 
by William Anderson] (In Harper's 
magazine. May 1963, p.3't-35) 
Appl. author: Ogilvy, Benson & 
Mather, Inc. © 30Apr63; KK174409. 

Send me a man who reads. [Endorsed by 
William Anderson] (In The Reader's 
digest. Mar. 1963, p. 46-47) Appl. 
author: Ogilvy. Benson & Mather, 
Inc. © 23Apr63; KK174627. 

Send me a man who reads; International 
Paper Interviews the flight director 
of Project Mercury at Cape Canaveral. 
[Endorsed by Christopher Kraft] 
(In The Atlantic, May I963, p. 44-45) 
Appl. author: Oglllvy, Benson & 
Mather, Inc.' © 30Apr63; KK174629. 

Send me a man who reads. [Salesman 
seated in train station] (In 
Fortune, Nov. 1962, p. 199) Appl. 
author: Ogilvy, Benson & Mather, 
Inc. © 250ct62; KK174408. 

Send me a man who reads, agrees 
Christopher Kraft. Photographed 
in the Mercury control center, Cape 
Canaveral. (In The Reader's digest, 
Apr. 1963, p. 46-67) Appl. author: 
Ogilvy, Benson & Mather, Inc. 
© 23Mar63 (in notice: 1962); 
KK174625. 



INVESTORS GUIDANCE CORP. © 
Investors Guidance coupon. 
© 280ct63; KKI76916. 

ISODINE PHARMACAL CORP. © 

Sore throat? Isodettes. © 15Jul63; 
KKI76199. 

ITKIN BROS., INC. © 

At Itkin you can buy Just one desk, 
after seeing hundreds, or hundreds 
of desks, after seeing Just the one 
you want. (in New York herald 
tribune, Oct. 31, I963, p. 7) Appl. 
author: Smith/Greenland Co 
© 310ct63; KKI76876. 
At Itkln you can buy Just one desk, 
after seeing hundreds, or hundreds 
of desks, after seeing Just the 
one you want. (In New York times, 
Aug. 6, 1963, p. 10) Appl. author: 
Smith-Greenland Co. ® 6Aug63; 
KKI7592I . 
A big office furniture company like 
Itkln doesn't have to be an authority 
on decorating, too, but they are. 
(In New York times, Sept. 24, I963, 
p. 24) Appl. author: Smith-Green- 
land Co. © 24Sep63; KK175922. 
A big office furniture company like 
Itkin doesn't have to be an expert 
on color coordinating, too, but 
they are. (in The New York times, 
Nov. 6, 1963, p. 22) Appl. author: 
Smith/Greenland Co. © 6Nov63; 
KKI76875. 
You need a chair? We'll sell you a 
chair. (In New York herald tribune, 
Oct. 3, 1963, p. 2) Appl. author: 
Smith/Greenland Co. © 30ct63; 
KKI76205. 



J 



JAMAICA TOURIST BOARD. © 

If you can take your eyes off her 
face for a few moments. (In Life, 
Nov. 8, 1963, p.R6) Appl. author: 
Doyle Dane Bernbach, Inc. © 6Nov63; 
KKI77433. 

Jamaica. Under cover of darkness, 
the town's lonely bachelors climbed 
to this secluded inn on Blue Moun- 
tain, (In Life, Oct. 25, 1963, 
p.B2) Appl. author: Doyle Dane 
Bernbach, Inc. © 230ct63; 
KKI77549. 

You haven't heard anything until 
you've heard a soap opera in 
Jamaican dialect. (in Life, 
Nov. 22, 1963, P.Rl) Appl. author: 
Doyle Dane Bernbach, Inc. © 20Nov63; 
KKI77432. 

JARMAN, JOHN L. See JARMAN CO. 

JARMAN CO. 

E-Z-C door knob hanger: good morning. 
© John L. Jarman d.b.a. Jarman Co.; 
6Aug63; KKI75047. 
Extra order; use this E-Z-C signal 
to order extra items. © John L. 
Jarman d.b.a. Jarman Co.; 6Aug63; 
KK175048. 

JOHN'S, INC. © 

3 proven plant selections plus a 
colorful new one called Two-Tone 
Tubs. © 17Aug63; KK175309. 

JOHNSON (HOWARD) CO. © 

Welcome to the new Red Coach, Red 
Coach Grill. (In The New York 
times, Sept. 30, I963, P.I8) 
© 30Sep63; KKI76316. 

JOHNSON (S. C.) & SON, INC. © 

Down again. N0.18O machine cleaner. 
(In Factory, May 19d5. P-304) 
Appl. author: Needliam, Louis & 
Brorby. Inc. © lMay63; KK174692. 



1963 



CURRENT REGISTRATIONS 



103 



Free training aids for maintenance 
men. (In Maintenance, Nov. 1963, 
p. 11) Appl . author: Needham, Louis 
& Brorby, Inc. © 250ct63; KK177112. 

Now solve problems like these and 
save manpower; Just use a Klt-ln-n 
Can. (In The Nation's schools. 
May 1963, p.l85) Appl. author: 
Needham, Louis & Brorby, Inc. 
® 20Apr63; KK17't693. 

JOHNSON & JOHNSON. © 

Another first In health care from 
Johnson & Johnson, animal protec- 
tion In the Poly Tube. Animal anti- 
septic ointment. © llJun63; 
KKI76239. 

Dairymen who care enough use Johnson 
& Johnson filter products. Milk 
filters. (In Farm store merchan- 
dising, Sept. 1963, p. 52) © lSep63; 
KK176387 . 

Fast, big volume filter efficiency. 
Rolstrip single gauze faced filters. 
© 17May63; KKI76388. 

A leader for your animal health dept . 
Animal Antiseptic ointment. (In 
Farm store merchandising, Aug. 1963. 
p. 56) © lAug63; KKl 75386. 

New, flbrll-foam dressing. DrlSlte 
surgical dressing. [Dressing In 
opened envelope] © 4Peb63; 
KK1762ifO. 

New, flbrll-foam dressing. DrlSlte 
surgical dressing. [Folder simulat- 
ing dressing] © 25Feb63; KKI762IH, 

New 3-plece Rapid-Flo filter holder. 
© 22Apr63 (in notice: 1962); 
KKI76238. 

JONES & LAUGHLIN STEEL WAREHOUSE DIVI- 
SION. © 

Speed steel plates. © l4Apr63; 
KKI74893. 

JOSLYN MANUFACTURING & SUPPLY CO. © 
Another Joslyn first, wood trans- 
mission structures for y^5 KV. EHV 
line. © 22May63; KK17t38l. 



K 



KVP SUTHERLAMD PAPER CO. © 

Buth burgundy cherry ice cream. 
Half gallon liquid. (N0.X-508) 
© 200ct63 (in notice: I96I); 
KKI7702I. 
Silhouette vanilla Ice milk. Half 
gallon liquid. (X-700) © l60ct63; 
KKI77O2O. 
Vanilla ice cream, orange sherbet. 
Half gallon liquid. (No. 710) 
© 17May63; KK17't515. 

KANGAS, LESLIE W. © 

Koo-Koo Kard game. © 19Jul63; 
KK17'^829. 

KAPLAN, HARRY. © 

Moulded shoes for men and women. 
No more crying feet. (In 
Philadelphia dally news, Sept. 23, 
1963, p. 19) © 23Sep63; KK175913. 

KARAGHEUSIAN (A. & M. ) INC. © 

You can create room beauty. Gullstan 
carpet. (In House & garden, Sept. 
1963, p. 59) © 20Aug63; KKI75520. 

KATHER ( A . C . ) CO . 

From the land of the stars, Hollywood, 
California, A. C. Kather Co. proudly 
presents a new design Pomp Head 
Adornment ornamental head piece. 
© A. C. Kather Co. whose sole owner 
Is Alfred C. Kather; 25May63; 
KK17'^53'^. 

KATHEH, ALFHF,D C. See 
AEXO. 
KATHliK (A. C) CO. 



KAULA, EDNA. © 

Come right In, Sally. (In Women's 
wear dally, July 18, 1963, p.S) 
Appl. author: Doyle Dane Bernbach, 
Inc. ® l8Jul63; KK1755B4. 
Sally. Warner corner. There's only 
one thing. (In Women's wear daily, 
Aug. 8, 1963, p.8) Appl. author: 
Doyle Dane Bernbach, Inc. © 8Aug63; 
KKI75614. 

KAWNEER CO. © 

Scope, only Kawneer has all, metal, 
Schokbeton, windows and color. 
(In Fortune, Sept. I963, P.I58-I59) 
© 4Sep63; KKI76558. 
Why Kawneer doors are better. 
© 19Jun63; KKI76587. 

KELLOGG CO. © 

All Dogdom hails new. Improved Gro 
Fljp Bar-B-Chew. (In Suburbia 
today, Oct. 1963, p.3l) Appl. 
author: Leo Burnett Co., Inc. 
© I00ct63; KK176484. 
Choice, 10 fresh individual servings 
of 8 favorites. Rice Krlspies. 
[Various fruits & pitcher of milk] 
(In Life, July 5, 1963, p. 5) 
Appl. author: Leo Burnett Co., Inc. 
© 3Jul63; KKI75318. 
Cooking with Kellogg' s; chocolate-y 
and crunchy, choco-nut chiffon pie. 
Make it easy with Knox gelatine and 
Kellogg' s corn flake crumbs. (In 
Better homes & gardens, Dec. I963, 
p. 28) Appl. author: Leo Burnett 
Co., Inc. © 19Nov63; KKI77304. 
Cooking with Kellogg' s; new casserole, 
tuna cheese souprerae . Corn flake 
crumbs. (In Better homes & gardens. 
Mar. 1963, p. 84) Appl. author: 
Leo Burnett Co., Inc. © 19Peb63; 
KKI74485. 
Cooking with Kellogg' s; you collect 
23/i when you fix this cheer-up 
candy, marshmallow treats. Rice 
Krlspies. (In Better homes & 
gardens, Nov. 1963, p. 88) Appl. 
author: Leo Burnett Co., Inc. 
© 220ct63; KKI77305. 

Cooking with Kellogg 's easy-fixln', 
easy-eatin' cocoa peanut logs. 
Cocoa Krlspies. (In Better homes & 
gardens, Oct. I963, p. 102) Appl. 
author: Leo Burnett Co., Inc. 
© 19Sep63; KKI76068. 

Cooking with Kellogg 's Hot Dogglties 
Corn Flake Crumbs. (In Better 
homes & gardens, Oct. 1963, p. 34) 
Appl. author: Leo Burnett Co.,' Inc 
© 19Sep63; KKI76O67. 

Corn Flakes. New idea from Kelloggs. 
Shop once, serve 18 happy break- 
fasts. (In Look, July 2, I963, 
p. 2 of cover) Appl. author: Leo 
Burnett Co., Inc. © l8jun63; 
KKI7606O. 

Corn-fucius say: one picture worth 
ten thousand words about Kellogg' s 
corn flakes. (In Ebony, Nov. I963, 
p. 165) Appl. author: Leo Burnett 
Co., Inc. © 150ct63; KK177306. 
Don't be corn-fused when you get corn 
flakes, get the real corn flakes. 
Save 7^ with this coupon. (In The 
Cleveland press, Oct. 2, 1953, 
p.ElO) Appl. author: Leo Burnett 
Co., Inc. © 20ct63j KKI76603. 

Early to bed and early to rise . . . 
Kellogg 's Corn Flakes. Little 
boy. (In Life, Oct. 18, I963, 
p. 12) Appl. author: Leo Burnett 
Co., Inc. © I60ct63; KK176485. 

Folks, make up a Jingle line as corny 
as Yogi's, you may be a winner. 
Corn flakes. (In The Tacoma news 
tribune. Mar. 31, 1963, comics, p. 3) 
Appl. author: Leo Burnett Co., Inc. 
© 31Mar63; KK177302. 



Prom drumsticks, to pie tricks, 
Kellogg' s corn flake crumbs make 
good cooking easier. (in Ladles' 
home Journal, Oct. 1963, p. 30) 
Appl. author: Leo Burnett Co., Inc. 
O 24Sep63; KK177308. 

Froot flavored loops. Net wt . 7 oz . 
© 24jul63; KKI75713. 

Frosted Sugar Stars. Hillbilly Goat. 
Net wt. 8 oz. © 22Nov63; 
KKI7753O. 

Prult 'n flakes 'n fun all in one 
package. Raisin bran. [Vineyard 
& bowl of cereal] (in The Pro- 
gressive farmer. Mar. 1963, p.8o) 
Appl. author: Leo Burnett Co., 
Inc. © 15Feb63; KK174481. 

Gr-r-reat way to sweeten up the day. 
Hearty flakes of corn. Sugar 
Frosted Flakes. Bananas. (In Life, 
Sept. 13, 1963, p. 84) Appl. author: 
Leo Burnett Co., Inc. © llSep63; 
KKI76062. 

Gr-r-reat way to sweeten up the day. 
Sugar Frosted Flakes. Golfer. 
(In Look, June 18, 1963, p. 53) 
Appl. author: Leo Burnett Co., Inc. 
© 4Jun63; KKI76O59. 

Gr-r-reat way to sweeten up the day. 
Sugar frosted flakes. [Tony, the 
tiger, fanning in window] (In 
Look, July 30, 1963, p. 3 of cover) 
Appl. author: Leo Burnett Co., Inc. 
© I6JUI63; KKI75325. 

Herb cookery made easy; Kellogg 's 
new seasoned corn flake crumbs add 
an exotic flair to simple recipes. 
Beef balls Creole. (In Better homes 
& gardens, Aug. I963, p.851 Appl. 
author: Leo Burnett Co., j.nc . 
© l8Jul63; KKI75323. 

Herb cookery made easy; Kellogg' s 
new seasoned com flake crumbs add 
an exotic flair to simple recipes. 
Gourmet veal paprika. (In Better 
homes & gardens, Sept. 1963, p. 90) 
Appl. author: Leo Burnett Co., Inc. 
© 20Aug63; KKI75324. 

Herb cookery made easy; Kellogg 's 
new seasoned corn flake crumbs add 
an exotic flair to simple recipes. 
(In Better homes & gardens, Nov. 
1963, p. 104a) Appl. author: Leo 
Burnett Co., Inc. © 220ct63; 
KKI77303. 

In a word, coolcrlspandellcious. 
Corn flakes. [Peaches dropping 
into bowl of cereal] (In Life, 
Aug. 16, 1963, p. 85) Appl. author: 
Leo Burnett Co., Inc. © l4Aug63; 
KKI75322. 

In a word, coolcrlspandellcious; 

store coupon, save Jf( Com flakes. 
(In The Reader's digest, July 1963, 
p. 15) Appl. author: Leo Bumett 
Co., Inc. © 25Jun63; KKI76594. 

It's fruit 'n cereal time again. 
Corn flakes. Fruit 'n cereal. 
(In Life, July 19, 1963, p. 50-51) 
Appl. author: Leo Bumett Co., Inc. 
© I7JUI63; KKI7532I. 

Look what you get now in Kellogg' s 
variety pack. Rice Krlspies. 
Corny format. (In Life, Aug. 9, 
1963, p. 61) Appl. author: Leo 
Burnett Co., Inc. © 7Aug63; 
KKI753I7. 

New from Kellogg's, oot-fray oops- 
lay; that's Toucan talk for a new 
cereal grownups call Froot Loops. 
(In The Denver post, Sept. 10, 
1963, p. 42) Appl. author: Leo 
Bumett Co., Inc. © 10Sep63; 
KKI77309. 
New Kellogg's Croutettes; make perfect 
old-fashioned stuffing quick & 
easy with these new herb seasoned 
stuffing croutons. (In Life, 
Nov. 22, 1963, p. 25) Appl. author: 
Leo Burnett Co., Inc. © 20Nov63; 
KKI77307. 



104 



COMMERCIAL PRINTS AND LABELS 



•Jul^-Dec. 



KELLOGG CO. -Con. 

New snack Idea from Kellogg' s, 3 kid 
favorites In one Snackln' good 
package. Triple Snack. (In The 
Plain dealer, Oct. 27, 1963, comics, 
p. 2) Appl. author: Leo Burnett 
Co., Inc. © 270ct63; KK177300. 
Now real froot flavors in a sugar- 
crystalled oat cereal from Kellogg' s. 
Froot flavored Loops. (in Rockford 
morning star, Sept. 15, 1963) 
comics, p. 5) Appl. author: Leo 
Burnett Co., Inc. © 15Sep63; 
KKI773OI. 
Rice ... one of the world's most 
nourishing grains. Today's way to 
get the honored goodness of rice. 
Rice Krlspies, Raspberries. (In 
Life, Aug. 23, 1963. p. 29) Appl. 
author: Leo Burnett Co., Inc. 
© 21Aug63; KKI76063. 
Rice. Today's way to get the honored 
goodness of rice. Peaches. (In 
Life, Sept. 20, I963, P.12l) 
Appl. author: Leo Burnett Co., Inc. 
© l8Sep63; KKI76066. 
Save "Jfi with this coupon on your next 
purchase of any 8-oz., 12-oz., or 
18-oz. packages of Kellogg 's corn 
flakes. (In Sunset, Sept. 1963, 
p. 143) Appl. author: Leo Burnett 
Co., Inc. © 25Aug63; KKI76595. 
The Special K breakfast that fits so 
many modern diets. Man at counter. 
(In Life, June 21, I963, p.lO) 
Appl. author: Leo Burnett Co., Inc. 
© 19Jun63; KK17'^'^83. 
The Special K breakfast that fits 
so many modern diets. Man, 
bicycle. (In Life, Sept. 6, I963, 
p. 6) Appl. author: Leo Burnett Co., 
Inc. © 4Sep63; KK176064 . 
The Special K breakfast that fits so 
many modern diets. [Man seated 
at breakfast, looking at watch] 
(In Life, July 26, I963, p.5l) 
Appl. author: Leo Burnett Co., Inc. 
© 24Ju163; KKI75319. 
The Special K breakfast that fits 
so many modern diets. Woman, 
watch. (In Life, Sept. 27, I963. 
p. 85) Appl. author: Leo Burnett 
Co., Inc. © 25Sep63; KKI76065. 
Takes a woman to fancy up a breakfast 
dish like this. Sugar Frosted 
Flakes. Strawberries. (In Life, 
Aug. 30-, 1963, p. 10) Appl. author: 
Leo Burnett Co., Inc. © 28Aug63; 
KK17606I . 
Tasty new bran that belongs with your 
family's basic foods. Bran Buds. 
[Grocery bag, bottle of milk & box] 
(In The Reader's digest, Feb. 1963, 
p. 43) Appl. author: Leo Burnett 
Co., Inc. © 25Jan63; KK174480. 
Today yore vittle money fetches more 
than ever before. [Beverly Hill- 
billies & shopping cart] (In 
Life, Oct. 4, 1963, p. 2 of cover) 
Appl. author: Leo Burnett Co., Inc. 
© 20ct63; KK176486. 
Today's way to get the honored good- 
ness of rice. Rice Krispies. 
[Bananas, bowl of cereal & milk 
pouring] (In Life, June 28, 1963, 
p. 39) Appl. author: Leo Burnett 
Co., Inc. © 26Jun63; KK17'+'+B2. 
Today's way to get the honored good- 
ness of rice. Rice Krispies. 
[Fruits around bowl of cereal, 
milk pouring from pitcher into bowl] 
(In Life, Aug. 2, I963, p.6) Appl. 
author: Leo Burnett Co., Inc. 
© 3IJUI63; KKI7532O. 
Why fuss with frying when you can 
corn-crisp chicken? Corn flake 
crumbs. [Chicken in basket] 
(In Ladies' home Journal, Jan. -Feb. 
1963, p. 139) Appl. author: Leo 
Burnett Co., Inc. © l4jan63; 
KK17't4fc4. 



Why so many folks are switching to 
a new kind of bran. Bran Buds. 
(In Reader's digest, June I963. 
p. 206) Appl. author: Leo Burnett 
Co., Inc. © 25May63; KKI76069 

KELSEY, --. 

Music from the original motion pic- 
ture sound track, Walt Disney's 
Pinocchio. See DISNEY (WALT) 
PRODUCTIONS . 

KEMP (C. M.) MANUFACTURING CO. © 
Inert gas generators, dependable 
source of inert gas for chemical 
industries . . . and in other applica- 
tions . (Bulletin 1-108) © lAug63j 
KKI75233. 

KENLIN ENTERPRISES, INC. © 

Another plus feature, two way tilt 
mirror brackets. © 7Jul59j 
KK17'*324. 

KEY BROS. MANUFACTURING CO. © 

Hickory charcoal basket, the all-in- 
one char-kit. Contents: 3 lbs., 
hardwood charcoal briquettes and 
igniter. © 22Jul63; KK175'^95• 

KEYBOARD JR. PUBLICATIONS, INC. © 

American music. Keyboard Jr. record- 
ings. Album AR-2. © 12Sep6l; 
KKI74368. 
Norwegian music. Keyboard Jr. record- 
ings. Album KPL-1. © 12Sep6l; 
KKI74369. 

KEYSTONE BAKERY, INC. © 

Old-Time vitamin & mineral enriched 
bread. Net weight 1 lb. 2 ozs. 
Appl. author: Bill Bryant. 
© I5JUI63; KKnkQ2k. 

KIEKHAEFER CORF. 

MerCruiser success story: chapter II. 
(In The boating industry, Sept. 
1963, p. 129) Appl. author: Terry 
Rees. © Kiekhaefer Corp., sub- 
sidiary of Brunswick Corp.; lSep63; 
KKI76474. 

Mr. Boat Builder: new Quicksilver 
ride-guide wheel takes the blind 
spot out of boating. (In The 
Boating industry, Nov. 1963, p. 93) 
Appl. author: Rick Sides. © Kiek- 
haefer Corp., subsidiary of Bruns- 
wick Corp.; 1Nov63j KK176911-5, 

1964 MerCruisers first to bring full 
power to powerboating . (In The 
Boating industry, Cot. I963, p.98- 
99) Appl. author: Rick Sides. 
© Kiekhaefer Corp., subsidiary of 
Brunswick Corp.; 10ct63; KK176472. 

The toughest little kid on the dock: 
the 1964 Merc 39. (in The Saturday 
evening post, Oct. 19, 1963, p. 67) 
Appl. author: Terry Rees. © Kiek- 
haefer Corp., subsidiary of Bruns- 
wick Corp.; 190ct63; KK176684. 

2 ways to get ahead in outboarding. 
Mercury. (In St. Louis post 
dispatch, Aug. 2, I963, p.7B) 
Appl. author: fevry Rees. © Kiek- 
haefer Corp., subsidiary of Bruns- 
wick Corp.; 2Aug63; ICKI758O6. 

Without Quicksilver accessories 
you're barely boating. (In Sea 
and Pacific motor boat, June 1963, 
p. 20) Appl. author: Terry Rees. 
© Kiekhaefer Corp., subsidiary of 
Brunswick Corp.; lJun63; KK175202. 

KILHAM, PETER. 
Spring morning. 
INC. 



See DROLL YANKEES, 



KING-SEELEY THERMOS CO. © 

Icy-Hot outing kits by Thermos, with 
Icy-Hot vacuum bottles for promo- 
tional pricing. © 22Jul63; 
KKI75635. 



Keapslt outing kits by Thermos; 

Keapsit vacuum bottles by Thermos. 
Icy-Hot outing kits by Thermos; 
Icy-Hot vacuum bottles by Thermos. 
© 5Nov63; KKI77382. 
Outing kit by Thermos. (Outing kit 
display band) © 27Aug63; KK175634. 
Packing family lunches. © 27Aug63; 

KKI76113. 
Shelf extender shipper display for 
Thermos wide mouth vacuum bottles. 
Order AS 9713. Catalog page. 
© 1Nqv63; KKI76893. 
Thermos brand vacuum bottle corks for 
pints and quarts. Display no. 9720. 
© 310ct63; KKI76665. 
Thermos Convert-A-Vac server, converts 
to vacuum bottle. Instruction 
sheet. © 17Jun63; KKI76112. 
Thermos, foremost brand in outdoor 
living. Thermos camp lanterns and 
camp stoves. Catalog page. 
© 20Nov63; KKI77675. 
Thermos, foremost brand in outdoor 
living. (Thermos picnic Jugs & 
ice chests) Catalog page. 
© 20Nov63; KKI77674. 
Thermos vacuum vessels for laboratory 
use. © 80ct63; KK176ll4. 
Vagabond by Thermos; picnic Jugs, 
ice chests. Catalog page. 
© e0Nov63; KKI77673. 

KINGSBERRY HOMES CORP. © 

Anti-freeze promotion. Now you can 
offer Kingsburg value all-year-round 
with Kingsberry anti-freeze program. 
(In Practical builder, Sept. I963. 
P.56A-B) © 27Aug63; KKI75924. 
The Belden. House B90-5B1. 

© l4Jun63; KK174461. 
The Canton. House C90-5 1/2B1 . 

© l4jun63; KKI74463. 
The Darwin. House D90-5B1. 

© l4jun63; KK174462. 
The Dresden. House DI3-9BI. 

© 18JUI63; KKI75196. 
The Evanston. House E22-1B. 

© l4Jun63; KK174466. 
The Fulton. House F19-2 1/2B2. 

© l4Jun63; KK174465. 
Kingsberry 's value packed Stratford 
model wins Look magazine H. M. A. 
architectural design award. 
(In Practical builder, Dec. 1963, 
p.ll4a-ll4b) © 27N0V63; KK177642. 
The Lowell. House L22-1B. 

© I4jun63; KK174464. 
The Regency. House Pa3-9B2. 
© I8JUI63; KKI75197. 

KIRK (ROBERT) LTD. © 

Swim trim this summer. (in The Wall 
Street Journal, May 7, I963, p. 5) 
© 7May63; KK174422. 

KITCHENS OF SARA LEE, INC. © 

Sara Lee all butter apple Danish 
coffee cake. Net wt. 14 oz. 
NM: illus. & text. © 10Jul63; 
KKI74719. 
Sara Lee all butter chocolate brownies 
with chocolate icing. Net wt. 

13 oz. NM: illus. & text. 
© 4May63; KK174721 . 

Sara Lee all butter cinnamon nut 
coffee cake. Net wt. 12 oz. 
NM: illus. & text. © 20Apr63; 
KKI74723. 
Sara Lee all butter pound cake. 

Net wt. 12 oz. NM: illus. & text. 
© 25May63; KK174728. 
Sara Lee all butter yellow cake with 
chocolate fudge icing. Net wt. 

14 02. NM: illus. & text. 
© 4May63; KKI74729. 

Sara Lee beef cassejxile with vege- 
tables & flaky crust. Net wt. 12 
ozs. © 6May63; KK17'*'t96. 



1963 



CURRENT REGISTRATIONS 



105 



Sara Lee chicken & noodles with 

vegetables au gratln. Net wt. 

12 ozs. © 6May63; KK17'*'»97. 
Sara Lee chicken casserole with 

vegetables & flaky crust. Net wt. 

12 ozs. © 6May63; KKI74495. 
Sara Lee chicken with mushrooms and 

water chestnuts In a special 

sauce. Net wt. 7 ozs. © 5May63; 

KK17t'*99. 
Sara Lee chocolate cake. Net weight 

14 oz. NM: lllus. & text. 

© llMay63; KK174720. 
Sara Lee chocolate swirl all butter 

cake. Net wt. 12 oz. NM: lllus. 

& text. © 13Feb63; KK174722. 

Sara Lee cream cheese cake. Net wt. 

11 oz. NM: lllus. & text. 

© lJun63; KK17'*725. 
Sara Lee cream cheese cake. Net wt. 

1 lb. 2 oz. NM: lllus. & text. 

© l8May63; KK17472'*. 
Sara Lee fresh banana all butter cake 

with fresh banana Icing. Net weight 

15 oz. NM: lllus. & text. 

© 4May63; KK17'*726. 
Sara Lee fresh orange all butter cake 

with fresh orange icing. Net weight 

15 oz. NM: illus. & text. 

© 20Apr63; KKI74727. 
Sara Lee seafood fillets with shrimp 
and crab meat. Net wt. 10 ozs. 
© 6May63; KK174498. 

KLEIN PEST CONTROL CO. © 

Formula 26, roach repellent for 
beverage cartons. © l6Aug63; 
KKI75208. 

! KLEISSLER (G. A.) CO. © 

Unit dust separators. (Catalog 
no. 4-63) Appl. author: Edwin A. 
Klelssler, Sr. NM: pictorial ma- 
terial & revision. © 20May63; 
KK17't751- 

KNOX GELATINE, INC. © 

When customers ask: What can I do 
about my brittle, splitting finger- 
nails? (In American hairdresser, 
Jan. 1961, p. 139) Appl. author: 
Charles W. Hoyt Co., Inc. 
© 20Dec60 (in notice: I96I); 
I KKI75099. 

I 

I KORVETTE TIRE CENTERS. 

All Chicagoland is flocking to 

' Korvette for sensational tire 

I values. (In Chicago's Sunday 
American, July l4, 1963, p.'+8) 
©Korvette Tire Centers a.a.d.o. 
Tire Centers Corp.; l4Jul63; 
KK17't985. 
All Chicagoland is saying It's 

E. J. Korvette for tires. Custom 
snow retreads, one price sale, one 
week only. (In Chicago American, 
Oct. 13, 1963, p. 28) © Korvette 
Tire Centers a.a.d.o. Tire Centers 
Corp.; 130ct63; KK177591. 
E. J. Korvette exclusive scoop; go in 
rain, slush, sleet, snow, ice. 
(In Sunday news. New York, Oct. I3, 
1963, Central Jersey section, 
p.7N) © Korvette Tire Centers 
a.a.d.o. Blue Star Tire City Corp.; 
130ct63; KKI76538. 
E. J. Korvette 's biggest tire sale; 
nationally famous makes, all sizes, 
types & grades. (In Trenton Sunday 
times advertiser, Sept. 23, 1962, 
section 2, p. 3) ©Korvette Tire' 
Centers a.a.d.o. Blue Star Tire 
City Corp.; 23Sep62; KKI758O9. 
E. J. Korvette 's biggest tire sale; 
nationally famous makes, all sizes, 
types & grades. (in Trenton Sunday 
times advertiser, Oct. 7, 1962, 
section 2, p. 5) NM: additions 
& revision. © Korvette Tire 
Centers a.a.d.o. Blue Star Tire 
City Corp.; 70ct62; KKI75808. 



Eveiybody's flocking to Korvette for 
tires at lower than low opening 
sales prices; all 29 Korvette storeii 
celebrate ... at Scarsdale, N. Y. 
(Xn Sunday news, New York, Nov. 3, 
1963, p. 110-111) © Korvette Tire 
Centers a.a.d.o. Tire City Corp.; 
3Nov63; KKI77613. 
Expansion celebration. E. J. 

Korvett's department store of tires 
comes to Westchester. (in Sunday 
news, New York, Oct. 20, I963, 
p. 100-101) © Korvette Tire Centers 
a.a.d.o. Tire City Corp.; 200ct63; 
KKI7655I. 
Korvette tire & auto centers get 
acquainted days. E. J. Korvette. 
(In Chicago heights star, July 28, 
1963. P-7) © Korvette Tire Centers 
a.a.d.o. Tire Centers Corp.; 
28JUI63; KKI75269. 
Leave the important Jobs to E. J. 
Korvette, shop in alr-condltloned 
comfort while Korvette specialists 
safety-proof your car. (In Sunday 
news, Aug. 11, 1963, p.Ql4) 
© Korvette Tire Centers a.a.d.o. 
Tire City Corp.; llAug63; KK175274 . 
Nylon tire sale. (In Chicago Sunday 
sun-times, Sept. 8, 1963. section 2, 
p. 16) © Korvette Tire Centers 
a.a.d.o. Tire Center Corp.; 
8Sep63; KK1757'+7. 
$1,000,000 tire sale, snow or regular 
at same price. (In Sunday news. 
New York, Oct. 13, 1963, Queens- 
Long Island section, p.Ql4) 
© Korvette Tire Centers a.a.d.o. 
Tire City Corp.; 130ct63; KKI7653I. 
Spectacular nylon tire sale. (In 
Bristol daily courier, Sept. 3, 
1963, p. 12) © Koi-vette Tire 
Centers a.a.d.o. Blue Star Tire 
City Corp.; 3Sep63; KK175645. 
3 grand openings; E. J. Korvette brings 
to Chicagoland . . . Korvette tire 
& auto centers. (In Chicago sun- 
times, June 30, 1963, section 2, 
p. 12-13) © Korvette Tire Centers 
a.a.d.o. Tire Centers Corp.; 
30Jun63; KK17't712. 

KRAMER, GENE. 

Save time, serve more patients better. 
See ROCKY MOUNTAIN METAL PRODUCTS 
CO. 

KUBIN, JACK. See KUHN, LLOYD W. 

KUHN, LLOYD W. 

Fallacies and facts for KDK quick 
change tool holder users. 
© Lloyd W. Kuhn d.b.a. L. W. (Jack) 
Kuhn; 29May63; KK174919. 



LABORATORY FOR ELECTRONICS, INC. © 
Electro-Matlc magnetic vehicle de- 
tector, model MK. (Bulletin D-I62A) 
NM: revisions. © 4Apr63; KKI77I63. 
Improved type R-1 cabinet. (Pro- 
duct notes, no. 104) © 27Nov63; 
KKI77265. 
Pedestrian interval timer, model PT-2. 
(Product notes, no. 102) © 280ct63; 
KKI76690. 
Radar vehicle detector, model iy)R-2. 
(Product notes, no. 101 ) © 9Aug63; 
KKI75308. 
Telecount. (Bulletin T24o) 

© 17Jun63; KK174400. 
Traff-0-Matic, solid state, model 
T527RM, two-phase semi-actuated 
controller. Canada. (Bulletin . 
C-500) © 25Aug63; KKI75915. 
Transistorized printed circuit 
amplifier assembly boards for 
alternate replacement in PR local 
controllers. (Product notes, 
no. 103) © IIN0V63; KK17694b. 



LADS ae LASSIES BILLIARD RECREATION 
CENTERS, INC. O 

Own a Lads It Laaslee billiard recrea- 
tion center. © 10Sep63; KKI76898. 

LADY JACQUELINE, INC. O 

Shoe color. C 12Jul63; KK175001. 

LAKELAND GROCERY CO. © 

Brimful orange soda. 12 fluid 

ozs. Appl. author: Michael J. 

McMahon. © 15Sep63; KK176389. 
Root beer, Brlmfull. 12 fluid ozs. 

Appl. author: Michael J. McMahon. 

© 15Sep63; KK176027. 

LANDMARK. © 

Behind every Landmark elevator; 
facilities. (In Successful farm- 
ing, Ohio ed., Aug. I963, p.68C) 
Appl. author: Robert Stalley. 
© 26Jul63; KK174794. 
Behind every Landmark elevator, 
formulation. (in Buckeye farm 
news, Sept. 1953, p. 51) Appl. 
author: Robert Stalley. © lSep63; 
KKI75683. 
Behind every Landmark elevator, 
people. (In Successful farming, 
Nov. 1963, p. 880) Appl. author: 
Robert Stalley. © lNov63; 
KKI7677I. 
Behind every Landmark elevator, 

research. (In Successful farming, 
Ohio ed., June I963, p.44C) 
Appl. author: Robert Stalley. 
© lJun63; KK174370. 

LANOLIN PLUS. 

Rrrr, rrrrrrrrrr, red for real. 

Color Plus. (in Vogue, Sept. 1961 , 
p. 91) © Lanolin Plus, division of 
Hazel Bishop, Inc.; 15Aug6l; 
KKI7519I. 

LANTZ (WALTER) PRODUCTIONS, INC. © 
Flannel board play with Woody Wood- 
pecker and his friends. 6076:100. 
35 easy-on, easy-off pieces. 
Authorized ed. Saalfleld. 
© 24May63; KKI769OO. 
Preschool picture puzzles. Sleeve 
carton. 7490:100. Four thick 
inlaid puzzles. Authorized ed. 
Saalfleld. © l6May63; KK175953. 
Woody Woodpecker's art gallery; paint 
by number pictures in various 
sizes. 6077:100. Authorized ed. 
Saalfleld. © 9May63; KK17595'*. 

LARGE (Mj DESIGNER. © 

Decor-accent designer panels. Appl. 
author: Phillip M. Large. © 150ct63; 
KKI77068. 

LASSITER. See RIEGEL PAPER CORP. 



LEAF BRANDS, INC. © 

Play ball with official Play Ball 
cello wrapped bubble gum. 120 
count. © 29Mar62; KK174642. 

LEES (JAMES) & SONS CO. © 

Are you going to buy wool carpet? 

Who made it? (In Good housekeeping, 
Oct. 1963, p. 23) Appl. author: 
Doyle Dane Bernbach, Inc. 
© 30Sep63; KK1764i4. 
If you don't buy the best carpet you 
can afford, watch your step. (In 
McCall's, Oct. 1963, p. 38) Appl. 
author: Doyle Dane Bernbach, Inc. 
© James Lees & Sons Co., a division 
of Burlington Industries; 30Sep63; 
KKI765O8. 
A pretty face can fool you in carpets, 
too. (In House 8e garden, Oct. 
1963, p. 115) Appl. author: Doyle 
Dane Bernbach, Inc. © James Lees & 
Sons Co., a division of Burlington 
Industries; 30Sep63; KKI7651O. 



106 



COMMERCIAL PRINTS AND LABELS 



July-Dec. 



LEES (JAMES) & SONS CO. -Con. 

You spend too much money on a carpet 
to make these mistakes. (in 
Better homes & gardens, Oct. I963, 
p. 48) Appl. author: Doyle Dane 
Bernbaoh, Inc. © James Lees & Sons 
Co., a division of Burlington Indus- 
tries; 30Sep63i KKI76509. 

LEEWOOD CORP. © 

Mr. Stair Wear, self adhering stair 

tread. Appl. author: Irving Leon 

Schwarz. © 31Jul63; KK17'+842. 
Mr. Welcome doormat. RN 33280. 

Appl. author: Irving Leon Schwarz. 

© 3IJUI63; KK174840. 
New amazing hl-denslty polyfoam gem 

tread, self adhering stair tread. 

Appl. author: Irving Leon Schwarz. 

© 3Sep63; KKI75598. 
Welcomat heavy molded, safety ribbed 

doormat. Appl. author: Irving Leon 

Schwarz. © 31Jul63; KK17'+84l. 

LEHIGH VALLEY INDUSTRIES, INC. SIGNAL- 
STAT CO. 
Automotive flasher location finder 

and application selector. 

© Slgnal-Stat Co., a division of 

Lehigh Valley Industries, Inc . 

(in notice: Slgnal-Stat Co.); 

290ct63; KKI772OO. 

LEHN & PINK PRODUCTS CORP. © 

To control cost of positive dis- 
infecting and efficient cleaning. 
Terglsyl detergent-disinfectant. 
(In The Modern hospital, July 1963, 
p. 105) Appl. author: Robert E. 
Wilson, Inc. © 8Ju163; KK1746'tl. 

LEHN & FINK PRODUCTS CORP. PROFES- 
SIONAL DIVISION. 
Staph newsletter. Series with 
significant suggestions for con- 
trolling cross infections. (In 
Hospital management) Appl. author: 
Robert E. Wilson, Inc. © Lehn 
& Fink Products Corp., Professional 
Division (in notice: L & F) 

25. © 8Ju163; KKl7t564. 

26. © 20Aug63; KKI75373. 

27. © 206ct63; KKI77045. 

To the 0. R. supervisor from L & F. 
Instinjment germicide. (in Hospital 
management, Oct. 1963, p.15) Appl. 
author: Robert E. Wilson, Inc. 
© Lehn & Fink Products Corp., Profes- 
sional Division (in notice: L & F) ; 
20Sep63; KK176596. 

LEKAS & DRIVAS, INC. © 

Aristocratic brand fillo strudel 
leaves. Net wt. 1 lb. © l8Apr62; 
KKI75182. 

LEVER, ABRAHAM WOLF WILLIAM. © 

The tree of life, Flg-N-Grape Lax. 
© 29Jul63; KKI75OO8. 

LEVER BROS. CO. © 

Marriage of the year. Imperial flavor 
and corn oil goodness. Imperial 
margarine. (In Good housekeeping, 
Nov. 1963, p. 153) Appl. author: 
Foots, Cone & Beldlng. © 190ct63; 
KKI7698O. 
Save 7^, Imperial the flavor margarine 
now in Minnesota. (In Winona, 
Minnesota news, Sept. 4, I963, 
p. 5) Appl. author: Poote, Cone & 
Belding. © 4Sep63; KK176979. 

Something besides summer has arrived 
in Minnesota, it's Imperial, the 
flavor margarine. Sunburst. (In 
Winona daily news, July 9, I963, 
p. 10) Appl. author: Foote, Cone & 
Belding. © 9Jul63; KKlfkgik . 



LEVI, LEON. See LEVI (LEON) INC. 



LEVI (LEON) INC. 

A Leon Levi exclusive, the new 

Endurable l8-kt. solid gold mount- 
ings; whiter and brighter. (In 
News-post, Baltimore, Sept. 20, 
1963, p.ltA) © Leon Levi whose 
full corporate name is Leon Levi, 
Inc.; 20Sep63; KK176393. 

The new Endurable l8-kt. solid gold, 
whiter and brighter. Diamond 
rings. (In News-post, Baltimore, 
Oct. 4, 1963, P.12A) © Leon Levi, 
Inc. (in notice: Leon Levi); 
40ct63; KKI76546. 

LEWIS (TILLIE) POODS, INC. © 

Calories do count but for people who 
insist ... we proudly offer the only 
gold medal winning, low calorie 
foods. (in The Evening bulletin, 
Philadelphia, Apr. 23, 1963, p. 55) 
© 23Apr63; KK174401. 

LIBBEY-OWENS-FORD GLASS CO. © 

This is the open world of L. 0. P. 
glass; sitting on top of the world. 
(In The Saturday evening post, 
July 27-Aug. 3, 1963, p. 16) Appl. 
author: Robert C. Blumer. 
© 23JUI63; KK17483I. 
This is the open world of L. 0. P. 
glass, young minds find more room 
to grow here. Illus.: Includes 
Loy Norrlx High School, Kalamazoo, 
Mich. (In The Saturday evening 
post, Sept. 14, 1963, p. 40-41) 
Appl. author: Robert C. Blumer. 
© 10Sep63; KKI75917. 

LILY-TULIP CUP CORP. © 

Bunny design, no. 2, Lily Nestrite 
tub. [Alternating Easter eggs & 
comic rabbit's head] © 10Deo62; 
KKI74327. 
Creamed cottage cheese with fruit 
salad added. N0.I7I6S. © 2Aug63; 
KKI76568. 

Fish bait design. [Boy lying on 
bank of stream fishing] N0.16EFL6. 
© lAug63; KKI75149. 

Flavored cottage cheese with chive 
added. [Bowl of fresh vegetables 
& vegetables scattered around bowl] 
No. 1716s. © 2Aug63; KKI7515O. 

Flavored cottage cheese with garden 
salad. [Bowl of fresh cut vege- 
tables & whole fresh vegetables] 
No. 1716s. © I9JUI63; KK:175148. 

Flavored cottage cheese with pine- 
apple. [Sections, chunks & a whole 
pineapple] N0.1716S. © 19Jul63; 
KKI75152. 

Frozen strawberry design, no.l717S, 
Lily Nestrite container. [Upright 
basket of strawberries & straw- 
berries spilling from tilted basket] 
© 10May62; KK174325. 

King-Scoop ice milk. [Domed building 
& pavilion] (King-Scoop design, 
no. 18125) © 8JUI63; KKI76497. 

Large curd salad design. [Servings 
of cottage cheese with various 
fruits & vegetables] N0.1716S. 
© 3IJUI63; KKI75147. 

Santa design. [Alternating Santa 
& Christmas tree designs] No. 2. 
© 27Jun63; KK175153. 

Small curd salad design. [Dishes of 
cottage cheese sprinkled with 
chives, fruit & olives] N0.1712S. 
© 28Jun63; KK175151. 

Snowflake design, no. 195, Lily big 

drink container. © llApr6l; 

KKI74329. 
Trick or treat design, no. 5, Lily 

Nestrite tub. © 13Apr62; KKI74326. 
Tulip design, no. 1257, Lily broad base 

cold drink cup. © 13Sep60; 

KKI74328. 



LINCO PRODUCTS CORP. © 

Ammonia, clear. Contents: full 
quart. Appl. author: McKlnley H. 
Sauer. © 2Jul63; KK175923. 
Buffer action Linco bleach. Net 

weight 1 lb. Appl. author: Lawrence 
P. Crowley. NM: revision. 
© 29Apr63; KKI76177. 

LINTON MANUFACTURING CO., INC. © 
Prestige woodwinds. © l8Jul63; 
KKI76549. 

LIQUOR CO. OF AMERICA. 

Edgard Remy and Cle.' s Napoleon brand . 
French brandy. © Liquor Co. of 
America, division of Imported Brands", 
Inc.; lJul63; KKI76282. 

Royal Warrant, blended Scotch whisky. 
© Liquor Co. of America, division of 
Imported Brands, Inc.; 12Jun63; 
KKI76283. 

LITTLE CROW MILLING CO . , INC . © 

New exciting cereal. Malty Wheats. 
Net weight 1 lb . 5 1/2 ozs. 
© 20Aug63; KKI75849. 

LOFT CANDY CORP. © 

Season's greetings. Loft's. With 
bell. 1 1/2 pounds net weight; 
if 2 layers, 3 pounds net weight. 
© 30c t63; KKI76384. 

LONDON RECORDS, INC. © 

Ossle Davis, Bernard Waltzer and Page 
Productions present Frederick 
O'Neal ... in Ballad for Bimshire. 
AM 48002. © 2Dec63; KK177314. 

LONG (W. E. ) CO., IBC. © 

Look-a- round for new Hoi sum Gold 'n 
Round bread. (In The Patriot, 
Harrisburg, Pa., July 9, I963, 
p. 14) © 9Jul63; KKI77I59. 

LONGLIPE PISH FOOD PRODUCTS. 

Aqua-Age; Instantly converts tap 
water into month old water. 
© Longllfe Fish Food Products, 
division of Sternco Industries, 
Inc.; 7Nov60; KK175764. 

Turtle eye saver. No. 246. © Long- 
life Pish Pood Products, division 
of Sternco Industries, Inc.; 
3Sep62; KKI75765. 

LONGLIPE FISH POOD PRODUCTS CO. 

Aquarium supplies. © Longllfe Fish 
Food Products Co., division of 
Sternco Industries, Inc.; 26Aug63; 
KKI75939. 

LORILLARD (P. ) CO. © 

The cigarette that made the filter 
famous; it's true, Kent's enormous 
rise in popularity . . . really put 
momentum to the trend toward filter 
cigarettes. (In Nebraska State 
medical journal, Sept. I961, p.53-A) 
© 20Sep6l; KK174374. 
Lorillard research makes the differ- 
ence. Old Gold spin filters. (In 
Progressive grocer, Oct. I96I, 
p. 27) © 10ct6l; KK174669. 
You'll feel better about smoking with 
the taste of Kent. [Engineer 
smoking cigarette] (In Ebony, Feb. 
1961, p. 19) © 20Jan6l; KK174372. 
You'll feel better about smoking with 
the taste of Kent. Girl holding 
cigarette. (In Ebony, Aug. 196I, 
p. 5) © 20Jul6l; KKI74373. 
Your taste buds will tell you why 
you'll feel better about smoking 
with the taste of Kent. Bicycle 
couple. (In Sports illustrated, 
Apr. 16, 1962, p. 2 of cover) 
© l6Apr62; KK177602. 
Your taste buds will tell you why 
you'll feel better about smoking 
with the taste of Kent. (In 
Metropolitan Opera programs) 
© 10ct6l; KKI75568. 



1963 



CURRENT REGISTRATIONS 



107 



LOWE (JOE) CORP. © 

Announcing the I963 Popslcle public 
safety program. Appl . author: 
Arnold M. Storfer. © 3May63; 
KKI7513O. 
Go for prizes, go for more sales 
of Side frozen confections. 
Appl. author: Arnold M. Storfer. 
© 30Mar63; KK175129. 

LUXOR LIGHTING PRODUCTS, INC. © 

More light, where you need It; BR-'»0 

reflector bulb. © 21Jun63; 

KK17'*396. 
The story behind Luxor superiority! 

Aging the lamps. © 8Nov63; 

KKI77189. 
The story behind Luxor superiority: 

baking the tubes. © l80ot63; 

KK176646. 
The story behind Luxor superiority: 

fluorescent basing. ® lNov63; 

KKI76872. 
The story behind Luxor superiority, 

phosphor coating. © 110ct63; 

KK176479. 
The story behind Luxor superiority; 

phosphor firing. © 27Sep63; 

KK176'+02. 
The story behind Luxor superiority! 

Rigid quality control. © 15Nov63; 

KKI77O6O. 
The story behind Luxor superiority: 

sealing the tubes. © 250ct63j 

KK176647. 
The story behind Luxor superiority; 

washing the tubes. © 40ct63; 

KK176401. 



M 



MSA ADVERTISING, INC. 

Confide. Rock Hill's confidential 
'l-hour sale. Appl. author: Michael 
Schwartz. © MSA a.a.d.o. MSA Ad- 
vertising, Inc.; 10Apr63; KK174879. 



MCCLURE'S. 

INC. 



See MCLURE'S DEPT. STORES, 



MCCLURE'S DEPT. STORES, INC. 

Q. : You did say come as you are? 
(In The Nashville Tennessean, 
Aug. 6, 1963) © McClure's a.a.d.o. 
McClure's Dept. Stores, Inc.; 
6Aug63; KKI77629. 

MCCORMICK & CO., INC. © 
Chives. 1/4 oz. net wt. 

© 5Aug63; KKI75653. 
Pood colors with drop control. 
(Assorted food colors) 4 vials, 
1/4 fl. oz. ea. © 3ON0V63; 
KKI77320. 
Schilling creamy rich cheese sauce 
mix. 1 1/2 ozs. net wt. © 7May63; 
KKI75814. 

Schilling curry sauce mix. 1 1/2 
ozs. net wt. © 7May63; KKI75815. 
Schilling meat loaf seasoning. 
1 1/2 ozs. net wt. © 7May63; 
KKI75812. 

Schil-ling tuna casserole sauce mix. 
1 1/2 ozs. net wt. © 7May63; 
KKI75813. 
Schilling veal scallopinl sauce mix. 
1 1/2 ozs. net wt. © 7May63; 
KKI7581I. 

MCCRORY CORP. © 

Peacock brand 64, non-toxic crayons. 
© 25Mar63; KK174732. 

MCDANIEL, WILLIAM S. See PANKY-HANKY CO. 

MCGOWN (PEARL K. ) INC. © 

Dear HooKrafTsman. 

© i5Jun63; KK174503. 

© 15Sep63; KKI76912. 

© 150ct63; KKI76913. 



MCILHENNY CO. © 

Add excitement to ground beef, add 
Tabasco. (In Everywoman's family 
circle, Nov. I962, p.l6) Appl. au- 
thor: Knox Reeves-Fitzgerald Ad- 
vertising. © I60ct62; KKI74571. 
The art of seasoning ground beef. 
Tabasco. (In McCall's magazine, 
Oct. 1963, p. 8) Appl. author: 
Knox Reeves-Fitzgerald Advertising. 
© 24Sep63; KKI76OI3. 
The art of seasoning ground beef. 
Tabasco, the original liquid pepper 
seasoning. (In Sunset, Nov. 1963, 
p. 171) Appl. author: Knox Reeves- 
Fitzgerald Advertising. © 250ct63; 
KK176775. 

MCKESSON & ROBBINS, INC. © 

Fond of things Itallano'' Try a sip 
of Galliano. Paintings. (In 
Sports illustrated, June 17, 1963, 
p. 71) © 13Jun63; KK175304. 
Fond of things Itallano? Try a sip 
of Galliano. Sculptures. (In 
Newsweek, July 1, 1963, p.4l) 
© 25Jun63; KKI75305. 

MAGIC WAND CORP. © 

Wiggle Darts, the safest dart game 
ever. 6 magic Wiggle Darts in 
every game. No. 901:100. 
© l8Apr62; KK174371. 

MAGUIRE (WALTER) CO., INC. © 

Emeri-Epox for surfacing new floors, 
for resurfacing old floors. 
© 15Aug63; KKI75521. 

MAID-EASY CLEANSING PRODUCTS CORP. © 
Removes grime, restores shine, 
Maid-Easy copper cleaner. 
© 15JUI63; KKI77752. 

MAIDENFORM, INC. © 

I dreamed I cheered the team in my 
Maidenform bra. Emphasis. (In 
Glamour, Aug. 1963, p.lO) Appl. 
author: Norman, Craig & Kummel, 
Inc. © l8Jul63; KKI7476O. 

I dreamed I painted the town red in 
my Maidenform bra. Sweet music. 
(In Seventeen, Sfpt. 1963, p. 23) 
Appl. author: Norman, Craig & 
Kummel, Inc. © 27Aug63; KK175652. 

I dreamed I took the cue in my 

Maidenform bra. Chanaonette. (in 
McCall's, Sept. 1963, p. 19) Appl. 
author: Norman, Craig & Kummel, Inc. 
© 20Aug63; KK176210. 

I dreamed I was wild In the West in 
my Maidenform bra. Undertone. 
(In Seventeen, Aug. 1963, p.l7) 
Appl. author: Norman, Craig & 
Kummel, Inc. © 30Jul63; KK175120. 

Maidenform unleashes the wildcats, 
the most untamed, uninhibited 
young sportswear that ever pounced 
into the water. Swlmwear. (in 
Women's wear dally, Sept. 4, 1963, 
p. 34-35) Appl. author: Norman, 
Craig & Kummel, Inc. © 4Sep63; 
KKI77193. 

One good stretch deserves another. 
Day Dreams with new custom-curved 
straps that stretch; Sweet Music 
with non-rippling smooth-stretch 
straps, (in Women's wear dally, 
Dec. 12, 1963, p. 28-29) Appl. au- 
thor: Norman, Craig & Kummel, Inc. 
© 12Dec63; KK177692. 

Read all about the most comfortable 
bra ever invented. New Day Dreams 
by Maidenform. (In Life, Sept. 20, 
1963, p. 28) Appl. author: Norman, 
Craig & Kummel, Inc. © 20Sep63; 
KKI76909. 
This new Maidenform girdle can't ride 
up or pull down bPcause this action 
insert moves as you move. Con- 
certina girdle. (in Glamour, Aug. 
1963, p. 15) Appl. author: Norman, 
Craig & Kummel, Inc. © l8jul63; 
KKI74759. 



Who says cats don't love the water? 
The Wildcats do. Sportswear-to- 
awlm-ln by Inge. (In Women's wear 
dally, Oct. 2, I963, p. 19) Appl. 
author: Norman, Craig & Kummel, 
Inc. © 20ct63; KK176961. 

The Wildcats are here, the most un- 
tamed, uninhibited young sportswear 
that ever pounced into the water. 
(In Women's wear dally, Oct. 16, 
1963, p. 26-27) Appl. author: 
Norman, Craig & Kummel, Inc. 
© I60ct63 (in notice: 1964); 
KKI7696O. 

Wildcats are worth waiting for. 
Sportswear- to-swlm-in by Inge. 
(In Women's wear dally, Sept. 25, 
1963, p. 22-23) Appl. author: 
Norman, Craig & Kummel, Inc. 
© 25Sep63; KKI76959. 

MAIER (OTTO) VERLAG. 

Annelie. See BRADLEY (MILTON) CO. 

MAIRE, JOHN MARK. © 

Volkswagen. Business card. 

© 10Mar63; KK174848. 
Volkswagen. Business card. 
© lJun63; KK174847. 

MAJESTIC DRUG CO., INC. © 

No more gray hair. Youthalr. 
© 17Jul63; KK176174, 

MANHEIM MANUFACTURING & BELTING CO. © 
Now, super MVS belt offers double 
service life on variable speed 
drives up to 15 hp. Appl. author: 
Foltz-Wesslnger, Inc. © llDec63; 
KK17753^. 
V-belt Installation directions. 
Manheim Twlstllnk. Appl. author: 
Foltz-Wesslnger, Inc. © 19Sep63; 
KKI75858. 

I^PSCO PRODUCTS, INC. © 

Flat drain cleaner. © 19Jul63; 

KKI74731. 
Plastic Lead Seal, metal base. 

No. 8012. One quart U. S. measure. 
© 21Nov63; KK177114. 

MARADEL PRODUCTS, INC. © 

Now, fabulous fragrance gifts, free 
from Tiz. (In Modern beauty shop, 
Aug. 1963. p. 76-77) Appl. author: 
Kastor Hilton Chesley Clifford & 
Atherton, Inc. © 26Jul63; 
KKI75367. 

MARATHON. 

Always A Treat ice cream. 

© Marathon, division of American 
Can Co.; 15Sep60; KK174933. 
Always A Treat ice cream; chocolate. 
© Marathon, division of American 
Can Co.; 15Sep60; KK174934. 

Always A Treat ice cream; vanilla. 
© Marathon, division of American 
Can Co.; 15Sep60; KK174935. 

Arden vanilla ice cream. One half 
gallon. © Marathon, div. of Ameri- 
can Can Co.; 15Sep6l; KKI76537. 
Ardsley butter pecan ice cream. Net 
contents one half gallon liquid. 
© Marathon, division of American Can 
Co.; 15Sep6l; KK174954. 
Ardsley vanilla ice cream. Net con- 
tents one half gallon liquid. 
© Marathon, division of American Can 
Co.; 15Sep6l; KKI74955. 

Brldgeman; black cherry ice cream. 

One half gal. liq. © Marathon, 

division of American Can Co.; 

15Sep6l; KKI74956. 

Brldgeman; chocolate ice cream. One 
half gal. llq. © Marathon, division 
of American Can Co.; 15Sep6l; 
KKI74958. 



108 



COMMERCIAL PRINTS AND LABELS 



July-Dec. 



MARATHON. -Con. 
Brldgeman; strawberry ice cream. 
Half gal. llq. © Marathon, divi- 
sion of American Can Co.; 15Sep6l; 
KKl-,4957. 

Brookslde Ice cream; cherry vanilla. 
One half gallon liquid. © Marathon, 
division of American Can Co.; 
31Deo59; KKnhgG^. 

Brookslde ice cream; chocolate. 

One half gallon liquid. © Marathon, 
division of American Can Co.; 
31Dec59; KKI74969. 

Brookslde ice creara; coffee. One 
half gallon liquid. © Marathon, 
division of American Can Co.; 
31Dec59; KK17'^966. 

Brookslde Ice cream; neapolitan. 
One half gallon liquid. 
© Marathon, division of American 
Can Co.; 51Dec59; KK17't967. 

Brookslde ice cream; strawberry. 

One half gallon liquid. © Marathon, 
division of American Can Co.; 
31Dec59; KK17't968. 
Brookslde ice cream; vanilla. One 
half gallon liquid. © Marathon, 
division of American Can Co.; 
51Dec59; KK17'+971. 
Brookslde ice cream; vanilla fudge. 
One half gallon liquid. © Marathon, 
division of American Can Co.; 
31Dec59; KKI7497O. 

Flav-o-rite strawberry ice cream. 
One half gallon. © Marathon, 
division of American Cfn Co.; 
15Sep6l; KKI74929. 

French Broad black sweet cherry ice 
cream. One half gallon liquid. 
© Marathon, division of American 
Can Co.; 15Jul6l; 10^17*^960. 

French Broad butter pecan ice cream. 
One half gallon liquid. © Marathon, 
division of American Can Co.; 
15Jul6l; KK17't959. 

French Broad chocolate ice cream. 
One half gallon liquid. 
© Marathon, division of American 
Can Co.; 15Jul6l; KK17^96l. 

French Broad neapolitan ice cream. 
One half gallon liquid. © Marathon, 
division of American Can Co.; 
I5JUI6I; KKI74962. 

French Broad vanilla ice cream. One 
half gallon liquid. © Marathon, 
division of American Can Co.; 
I5JUI6I; ¥Xl'jkg6>i. 

Home ice cream; neapolitan. One half 
gallon liquid. © Marathon, division 
of American Can Co.; 15Jul62; 
KK17't978. 

Isaly's french vanilla ice cream. 
One half gallon. © Marathon, divi- 
sion of American Can Co.; 15Jul62; 
KK17'+979. 

Kroger pasteurized process cheese 
spread. Net. wt . 2 lbs. 
© Marathon, division of American 
Can Co.; lJul65; KK175527. 

Lilly date nut ice cream. One half 
gallon. © Marathon, division of 
American Can Co.; 15Jul62; 
KK17^952. 

Old Time chocolate Ice cream. One 
half gallon. © Marathon, division 
of American Can Co.; 15Sep60; 
KK17'*937. 

Old Time neapolitan ice cream. 
One half gallon. © Marathon, 
division of American Can Co.; 
15Sep60; KK17t936. 

Old Time vanilla ice cream. One half 
gallon. © Marathon, division of 
American Can Co.; 15Sep60; KK17't938. 

Park Club rainbow sherbet. One half 
gallon. © Marathon, division of 
American Can Co.; 15Sep6l; 
KK17'^977. 
Pevely ice cream; butter crunch. 
Half gallon liquid. © Marathon, 
division of American Can Co.; 
3T.Dec6l; KK17'+972. 



Pevely ice cream; chocolate. Half 
gallon liquid. © Marathon, division 
of American Can Co.; 31Dec5l; 
KKI74976. 

Pevely ice cream; chocolate sundae. 
Half gallon liquid. © Marathon, 
division of American Can Co.; 
31Dec6l; KK17't97'^. 

Pevely ice cream; neapolitan. Half 
gallon liquid. © Marathon, division 
of American Can Co.; 31Dec6l; 
KKI74975. 

Pevely Ice creara; vanilla. One half 
gallon liquid. © Marathon, division 
of American Can Co.; 31Dec6l; 
KK17't963. 
Pevely super test butter pecan ice 
cream. One half gallon llq. 
© Marathon, division of American 
Can Co.; 15Jul62; KK174973. 

Polly Meadows cherry lime sherbet. 
Half gallon liquid. © Mar^athon, 
division of American Can Co.; 
15Sep6l; KKI7493O. 

Purity ice cream; butterscotch marble. 
One half gallon. © Marathon, divi- 
sion of American Can Co.; 15Sep6l; 
KK17'^939. 

Roundy's butter pecan ice cream. One 
half gallon. © Marathon, division 
of American Can Co.; 31Dec59; 

Roundy's custard ice cream. One half 
gallon. © Marathon, division of 
American C?.n Co.; 31Dec59; 
KK17t951. 
Roundy's neopolitan ice cream. One 
half gallon. © Marathon, division 
of American Can Co.; 31Dec59; 
KK17't952. 
Roundy's vanilla ice cream. One half 
gallon. © Marathon, division of 
American Can Co.; 310ec59; 
KK17i^953. 
Schoep's ice cream; butter pecan. 
One half gallon. © Marathon, 
division of American Can Co.; 
15Sep6l; KK17t9'H. 
Schoep's ice cream; french vanilla. 
One half gallon. © Marathon, divi- 
sion of American Can Co.; 15Sep6l; 
KK17't9'+0. 
Slimline by Brookshire ice milk; 
vanilla. One half gallon liquid. 
© Marathon., division of American Can 
Co.; 31Dec59; KK17'^931. 
Weingarten's Sweet Cream brand ice 
cream; chocolate. Half gal. llq. 
© Marathon, division of American 
Can Co.; 15Jul62; KKljkS^^. 
Weingarten's Sweet Cream brand ice 
cream; strawberry. Half gal. llq. 
© Marathon, division of American 
Can Co.; 15Jul62; KK174942. 
Weingarten's Sweet Cream brand ice 
cream; vanilla. Half gal. llq. 
© Marathon, division of American 
Can Co.; 15Jul62; KKUkghH . 
Yuriimy ice cream; butter pecan. 
One half gallon liquid. 
© Marathon, division of American 
Can Co.; 31Dec59; KK17t9'^6. 
Yummy ice cream; chocolate marsh- 
mallow. One half gallon liquid. 
© Marathon, division of American 
Can Co.; 31Dec59; KK17t950. 
Yummy Ice cream; chocolate sundae. 
One half gallon liquid. © Marathon, 
division of American Can Co.; 
31Dec59; KK17't9't9. 
Yummy ice cream; New York cherry. 
One half gallon liquid. 
© Marathon, division of American 
Can Co.; 31Dec59; KK17t9't8. 
Yummy rainbow sherbet. One half 

gallon liquid. © Marathon, division 
of American Can Co.; 31Dec59; 

MARCH AB (EMILE) INC. © 
Andante by Marghab, Important new 
design ... on off-white, rough 
textured Marcasual fabric of pure 



linen. [Place mat & napkin] 

© 24Aug63; KKI75359. 
Boudoir pillow by Marghab, the plume. 

[Place mat] © 24Aug63; KKI75355. 
Cocktails by Marghab, fringe. 

[Napkins] © 24Aug63; KK175350. 
Cocktails by Marghab, zebra. [Napkins 

© 24Aug63; KKI75351. 
Fleur de lys by Marghab, white 

embroidery ... on white linen. 

[Place mat & napkin] © 2'tAug63; 

KKI75358. 
Handkerchiefs by Marghab, fern. 

© 24Aug63; KKI75356. 
Handkerchiefs by Marghab, marlace . 

© 2^Aug63; KKI75352. 
Marlace by Marghab, embroidered with 

jewel-like delicacy. [Napkin & 

round place mats] © 24Aug63; 

K"175355. 
Round cloth set by Marghab, Florentine. 

[Table cloth & napkins] © 24Aug63; 

KK17535'+. 
Round set by Marghab, sculptured 

drama. [Place mat & napkin] 

© 24Aug63; KKI75357. 
Towels by Marghab, rose tree. 

© 2'+Aug63; KK1753't9. 
Towels by Marghab, simplicity. 

© 2i*Aug63; KK175348. 

MARK III ENTERPRISES, INC, © 

Announcemlnts . Contains 40 birth 
Announcemints . Net weight 1 pound. 
© l6Sep63; KKI7632I. 
Treatralnts, Contains 24 Treatmlnts 
and many laughs. Net weight 9 ozs. 
© 90ct63; KKI7716O. 

MARKET STUDIES, INC. © 

What every Investor should know about 
risk-controlled speculation. 
(In St. Louis post-dispatch, Oct. 27, 
1963, p. 15) Appl. author: D. Peter 
Bowles. © 270ct63; KKI768IO. 

MARKET TIRES CO. OF MARYLAND. © 

At last, all tires guaranteed on a 
cost per mile basis. (Guarantees 
and advertising) (In The Washing- 
ton post, Apr. 1, 1963. P.AI8-AI9) 
© lApr63; KK1746l8. 

MARLAND, FREDRIC. See F. M. PRODUCTS. 

MARTIN, J. D. 

Decor. Oranges. © Martin Ranch also 
d.b.a. J. D. Martin & J. D. Martin 
Ranch; 20Jun63; KK174518. 
Vigor California oranges. NM: 
additions. © Martin Ranch also 
d.b.a. J. D. Martin & J. D. Martin 
Ranch; llMay63; KK174695. 

MARTIN (J. D.) RANCH. See MARTIN, 
J. D. 

MARTIN RANCH. See MARTIN, J. D. 

MARTIN'S. © 

You don't have to cross the river for 
a glimpse of Europe as evidenced 
here with two of our great imported 
Italian knits. (In New York world 
telegram & sun, Aug. l4, 1963, p.B7) 
© l4Aug63; KK175146. 
You don't have to cross the river 
for a great education of great 
back-to-school fashion. [Packer 
Institute in background] (In 
New York herald tribune, Aug. I8, 
1963, section 11, p. 5) © l8Aug63; 
KKI7525O. 
You don't have to cross the river for 
a great education or great college 
fashion. Illus. Includes Heger 
Hall at Hofstra University. (In 
New York Journal -American, Aug. 21, 
1963) © 2iAug63; KK17D088. 
You don't have to cross the river 
for a great education or great 
college fasliions. (In New York 
Journal-American, July 26, I963, 
p. 10) © 28JUI63; iaci75326. 



1963 



CURRENT REGISTRATIONS 



109 



You don't have to cross the river 
for fur bearing animals or far- 
from-fur coats. (In New York 
times, Aug. l8, I963, P.l'*) 
© l8Aug63; KK1752t9. 
You don't have to cross the river for 
great bridal fashions. Illus. 
Includes Martin's bridal salon. 
(In New York herald tribune, 
June 23, 1963, p. 5) © 23Jun63; 
KKI75935. 
You don't have to cross the river for 
great bridal fashions. Illus.: 
Includes Martin's bridal salon. 
(In The New York times, June 23, 
1963, p.l'^) © 23Jun63; KKI75823. 
You don't have to cross the river for 
great bridal fashions. (In News- 
day, July 15, 1963, p. 21) 
© 15JUI63; KKI75515. 
You don't have to cross the river for 
great bridal fashions. (In World 
telegram & sun, July 24, 1963, p.B2) 
© 24Ju163; KKI75199. 
You don't have to cross the river for 
great colleges or great college 
fashion. (In New York Journal 
American, Aug. 14, 1963) © l4Aug63; 
KKI75145. 
You don't have to cross the river for 
great dining or great fashion. 
IGage and Tollner's restaurant in 
background] (In New York world tel- 
egram & sun, Aug. 21, 1963, p.B2) 
© 21Aug63; KK175641. 
You don't have to cross the river for 
great dining or great fashion. 
Illus. Includes Gage and Tollner's. 
(In The New York times, June 30, 
1963, p.l4) © 30Jun63j KK175936. 
You don't have to cross the river for 
great fashion. Illus. : Includes 
Brooklyn Bridge. (In The New York 
times, June 16, 1963, p.l4) 
© l6Jun63; KKI75822. 
You don't have to cross the river for 
great fun or fun fashion. Illus. : 
Includes Prospect Park Zoo. (In 
New York herald tribune, June 30, 
1963, p. 5) © 30Jun63j KKI75821. 
You don't have to cross the river for 
great fun or fun fashion. [Prospect 
Park Zoo in background] (In New 
York post, Aug. 21, I963, p.24) 
© 21Aug63; KK175639- 
You don't have to cross the river for 
great schools or great back-to-school 
fashion. (In New York Journal- 
American, Aug. 11, 1963) © llAug63; 
KKI75567. 
You don't have to cross the river 
for great schools or great baok-to- 
school fashion. (In New York world 
telegram and sun, Aug. 14, 1963. 
P.B8T © l4Aug63; KKI75382. 
You don't have to cross the river for 
great schools or great back-to- 
school fashion. [Poly Prep Country 
Day School in background] (In 
New York post, Aug. 21, I963. p.25) 
© 21Aug63; KKI75638. 
You don't have to cross the river for 
great schools or great back-to- 
school fashions. Illus. includes 
Garden City High School. (In 
Newsday, Aug. 13, 1963, p.7M) 
© 13Aug63; KKI75829. 
You don't have to cross the river for 
great sportswear. (In New York 
Journal American, July 14, 1963, 
p. 13) © i4Jui63; KK175514. 
You don't have to cross the river 
for great summer theatre or great 
young Junior fashions. (In New York 
Journal-American, July 24, 1963) 
© 24Jul63; KKI75200. 
You don't have to cross the river for 
historical spots of interest or 
young Junior separates that make 
history. Illus. : Includes Huntlng- 



You don't have to cross the river, 
young man. [Adelphl Univereity In 
background] (In Newsday, Aug. 21, 
1963, p. 34) ® 21Aug63; KK175640. 
You don't have to cross the river, 

young man, for great colleges or 

great back-to-college fashion. 

(In New York Journal -American, 

Aug. 21, 1963; © 21Aug63; 

KKI75512. 

HARYELLA. © 

Doll design. Appl. author: Mary 
Ella Warren. © 30Sep63; KK177584. 

HASAL CO., INC. © 

Modem toy watch; moving hands. 
Appl. author: Max Saalhelmer. 
© 300ct63; KKI76696. 
Tioksie-Timer, synchronized; have 
fun and play, learn time the easy 
way. Both hands move separately 
for real time setting. Appl. au- 
thor: Max Saalhelmer. © 300ct63; 
KKI76695. 

MASSON (PAUL) VINEYAFIDS. © 

Ways with wine; a cook book, a drink 
book. NM: rev. © 15Aug63; 
KKI75365. 

MATTEL, INC. © 

Barbie and Ken Jigsaw puzzle. 

Malt shop. No. 4604. 100 piece. 

© l8Jun63; KKI74921. 
Barbie afid Ken Jigsaw puzzle. Wishing 

well. No.4604. 100 piece. 

© l8Jun63; KK174922. 
Barbie sings; 6 terrific teenage 

tunes sung by Barbie and Ken. 

Charlotte Austin & Bill Cunningham. 

© 27Mar6l; KK175094. 

MATTHEWS, JANE. See WALBRIDGE, RUTH M. 

MAYO-REESE CO., INC. © 

Introducing Medacton antiseptic 
professional breath deodorant. 
Appl. author: T. M. Seller. 
© l4Jun63; KK174624. 

MELARD MANUFACTURING CORP. © 

Jet-aerator; stop splash. No. 101. 
Merchandising card. Appl. authors: 
Sidney J. Shames & Harold Shames. 
© 40ct62; KKI7498I. 

Jet-aerator; stop splash. N0.13I. 
Merchandising card. Appl. authors: 
Sidney J. Shames & Harold Shames. 
© 40ct62; KKI74982. 

Mister Twister, drain cleaning tool 
in self-storing canister. Model 
1761. Merchandising card. Appl. 
authors; Sidney J. Shames & Harold 
Shames. © 6Nov62; KKI756O7 . 

Mister Twister toilet cleaning tool. 
Don't panic if your toilet over- 
flows. Model 1781. Merchandising 
card. Appl. authors: Sidney J. 
Shames & Harold Shames. © 20Feb63; 
KKI75608. 

Super- Jet aerator; stops splash. 
Model no.l50-N. Merchandising 
card. Appl. authors: Sidney J. 
Shames & Harold Shames. © 19Jun62; 
KKI74983. 

Super-Jet swivel aerator makes dish- 
washing easy. Model no.l45-N. 
Merchandising card. Appl. authors: 
Sidney J. Shames & Harold Shames. 
© 22Jun62; KK174980. 

MELNOR INDUSTRIES, INC. © 

Big Melnor deal packs '^Of, profit, 
buy 5 no. 880 's, get 1 free. 
Lawn sprinkler. © 20Sep63; 
KKI7605I . 
Forged Century Sheffield stainless 
steel; the first garden products 
ever guaranteed for 100 years. 
© 30Sep63; KK176466. 



A full line of Melnor quality 
garden sprayers. New, Melnor 's 
profit building garden sprayer deal. 
© 20Sep63; KKI76O55. 

Lawn sprinklers and gardening aids, 
1964. © 20Sep63; KK176277. 

Melnor makes you trigger happy, this 
deal iB loaded with 45% dealer prof- 
it. Hose nozzles. © 20Sep63; 
KKI7605O. 

A Melnor product for every size 
lawn, for every price range. 
Free revolving sprinklers from 
Melnor, 5OSK profit for early birds. 
© 20Sep63; KKI76053. 

A Melnor product for every size 

lawn, for every price range . Free 
revolving sprinklers from Melnor, 
ky^ profit for early birds. 
© 20Sep63; KKI76054 . 

New Melnor hose reels and hangers. 
It's new, it's 44.5^ high-profit. 
© 20Sep63; KKI76O52. 

Oscillating sprinklers. 3 free bonus 
items boost profit to ^9.1%. 
© 20Sep63; KKI76056. 

Oscillating sprinklers. 2 free bonus 
items boost profit to 43.856 
© 20Sep63; KKI76O57. 

MELROSE DISTILLERS CO. © 

Hallmark of quality. Rare 12 year 
old whiskey. (In New York times, 
July 26, 1963, p. 26) © 26Jul63; 
KKI75897. 
Rare hallmark of quality. Melrose 
Rare 12. Melrose Gin. (In Balti- 
more Colts official program, 
Sept. 15, 1963^ p. 50) © 15Sep63; 
KKI77199. 

MEMBRINO, HERCULES. See HERCALYCE 
SALES CO. 

MERCURY FLOOR MACHINES, INC. © 

Parts list for Hercules floor machines. 
Appl. author: Godfrey Cohen. 
© 15Jul63; KKI75067. 

MERIDAN LABORATORY, INC. © 

Rotocon, type MSD, flange mounted 
mercury-wetted rotary conductor. 
Appl. author: Carlo H. Krause. 
© 15Aug63; KKI77750. 

MERRIAM (G. & C.) CO. © 

New, start the school year right 
with Webster's .=;eventh new colle- 
giate dictionary. (In The .Atlantic, 
Sept. 1963, P-121) © 23Aug63; 
KKI75528. 

New vocabulary quiz based on Webster's 
seventh newt collegiate dictionary. 
© 23Aug63; KKI75478. 

What to give America's first family, 
your family; A Merriam-Webster. 
Webster's seventh new collegiate 
dictionary. © 10ct63; KKI76096. 

MERRY-GO-ROUND. See FORD (SHERMAN) 
JR., PRODUCTIONS. 

METRO-GOLDWYN-MAYER, INC. © 

Dr. Kildare Jigsaw puzzle, over 6OO 
interlocking pieces. 43l8. 
Milton Bradley Co. 
Emergency. © 20Nov62; KK174660. 
We are going to call him Jimmy. 
© 20Nov62; KK174661. 

MEYERS (A, C.) & CO., INC. © 

Crown hat whimsie by Dorl; this handy 
stand will keep your hat in perfect 
condition. Appl. author: A. C. 
Meyers. © lAug63; KK175469. 

MILLER BREWING CO. © 

Enjoy life, drink Miller High Life 
for the fun of it. (in Chicago 
defender, July I3, 1963, p. 2) 
Appl. author: C. A. Mathlsson. 
© 13Jul63; KKI7473O. 



110 



COMMERCIAL PRINTS AND LABELS 



July-Dec. 



MILLER BREWING CO. -Con. 

Enjoy life with Miller High Life. 
Glass, bottle, corn. (In Field & 
stream, July 1963, p. 19) Appl. 
author: C. A. Mathisson. 
© 26Jun63; KK175010. 
Enjoy life with Miller High Life. 
Glass can, corn. (in San Jose 
mercury, July 1, I963, p. 39) 
Appl. author: C. A. Mathisson. 
© lJul63; KK176578. 
Enjoy life with Miller High Life, the 
champagne of bottle beer. Cheese, 
glass, can. (In Yachting, July 
1963, p. 17) Appl. author: C. A. 
Mathisson. © 28Jun63; KK17't643. 
Enjoy life with Miller High Life; 
the champagne of bottle beer. 
[Party scene] (in Look, Oct. 22, 
1963, p. 66) Appl. author: C. A. 
Mathisson. © lC0ct63; KKI76525. 

MILWAUKEE ELECTROMAGNETICS. © 

Symbol. [Triangle within circle, 
magnet, weight & hourglass] 
Appl. author: Bernard R. Budny. 
© 90ct63; KKI76513. 

MINNEAPOLIS STAR & TRIBUNE CO. © 
The new face of the upper midwest. 
Guthrie. (in Saturday review, 
June 1, 1963, p. 3) Appl. author: 
Batten, Barton, Durstlne & Osborn, 
Inc. © 28May63; paC17'+645. 
The new face of the upper Midwest. 
Schjeldahl. (In Format, Apr. 1963) 
Appl. author: Batten, Barton, 
Durstlne & Osborn, Inc. © 15Apr63; 
KKI75385. 
On June 6, I963, this picture in the 
Minneapolis Star reached nearly 
7 out of 10 homes in the Minneapolis 
area. (In Advertisine age, 
Sept. 23, 1963, p. ^3) Appl. 
author: Batten, Barton, Durstlne & 
Osborn, Inc. © 23Sep63; KK176492. 
What makes a newspaper great? She 
read and reduced. [Endorsed by 
Mrs. Alvln Baadsgaard] (In Ad- 
vertising age. May 6, I963) 
Appl. author: Batten, Barton, 
Durstlne & Osborn, Inc. © 6May63; 
KK174646. 

MINNESOTA MINING & MANUFACTURING CO. 

Cracked notes in your aria? Then 
bargain recording tape's no bargain. 
Scotch. (In High fidelity magazine, 
Apr. 1963, p. 16) © Minnesota Mining 
& Manufacturing Co. (3M Co.); 
25Mar63; KKI75036. 

Down; the deeper you explore the more 
you need the accurate sensitivity of 
Scotch brand tapes or belts. (In 
Geophysics, Feb. 1963> p. 32) 
© Minnesota Mining & Manufacturing 
Co. (3M Co.); 31Jan63; KKI75098. 

Hang it, stack it, however you use 
it, the new Storette tape rack's a 
good deal, only $6.95 with Scotch 
professional recording tapes. (In 
Industrial photography. May 1963, 
pA7) © Minnesota Mining 8s Manu- 
facturing Co. (3M Co.); 5May63; 
KKI75034. 

Hang it, stack it, however you use 
it, the new Storette tape rack's 
a good deal, only $6.95 with Scotch 
professional recording tapes. (In 
The Nation's schools, May I963. 
p 185) © Minnesota Mining & Manu- 
facturing Co. (3M Co.); 20Apr63; 
KKI75035. 

Harry, things to fix Saturday. 
Scotch plastic tape. (In Green 
Bay press-gazette. May 19, 1963, 
p. 13) © 19May63; KKI75353. 

Inspiring words are worth hearing 
again on Scotch brand recordine 
tape. (In Your church, Apr. -May- 
June 1963, p. 9) © Minnesota Mining 
& Manufacturing Co. (3M Co.); 
lApr63; KKI7503I. 



ton Historical Society Museum. (In 
Newsday, July 26, I963, p.io) 
© 26JUI63; KKI75816. 
Long play never had it so long; 
new, triple the length on a 7" 
reel. Scotch brand recording tape. 
(In Hi/Fl stereo review, June 1963, 
p. 79) © Minnesota Mining & Manu- 
facturing Co. (3M Co.); 21May63; 
KKI75029. 
Long play never had it so long; new, 
you can offer triple the length on 
a 7" reel. Scotch brand recording 
tape. (In Discount store news. 
May 20, I963, section 2, p.Z36) 
© Minnesota Mining & Manufacturing 
Co. (3M Co.); 20May63; KKI75033. 
Scotch brand magic mending tape; 
good, better, best. (In Family 
circle, July 1963, p. 97) © Minne- 
sota Mining & Manufacturing Co. 
(3M Co.); I6JUI63; KKI75037. 
The tape with the built-in duster; 
first as a matter or record, Scotch 
brand instrumentation tapes. (In 
Aviation week. Mar. 11, 1963, 
p. 251) © Minnesota Mining & Manu- 
facturing Co. (3M Co.); 8Mar63; 
KKI7503O. 
This fabric . . . treated with Scotch- 
gard brand stain repeller. 
© 8Apr63; KKI75259. 
Why view on a screen what they'll see 
on the tube? Scotch. (in Tele- 
vision magazine, June 1963, p. 87) 
® Minnesota Mining & Manufacturing 
Co. (3M Co.); lJun63; KK175032. 

MIPRO METAL PRODUCTS CO. © 

Flameshy Mipro Chucksack, flameproof 
disposable polyethylene liner. 
© l6May63; KKI76502. 

MR. DIGGITY OF AMERICA, INC. © 

Mr. Dlggity presents Mr. Digglty hot 
dogs. © 25Jun63; KK175516. 

MRS. LELAND'S KITCHENS. © 

Old-fashioned candies. Jingle Bells, 
gayly wrapped Christmas candy. ■ 
Net weight: 6 1/2 ounces. 
© 26JUI63; KKI75366. 

MOLLY CORP. © 

New Molly hooks. Appl. author: 
Vernon Fraenkel. © 15May63; 
KKI75113. 

Screw anchors. Bathroom. Size 
no. 4 -MS. Appl. author: Vernon 
Fraenkel. © 15May63; KK175115. 

Screw anchors. Kitchen. Size 
no.4-S. Appl. author: Vernon 
Fraenkel. © 15May63; KK175116. 

Screw anchors. Living room. 
Size no.4-L. Appl. author: 
Vernon Fraenkel. © 15May63; 
KK175114. 

MOLSBERRY CO. © 

Butz 5O-RD, 50 to 500 head ranch- 
designed Uni-Matic Feed-Flo per- 
centage plant., Appl. author: 
C. F. Butz Engineering. . © l4Sep63; 
KKI75920. 

MONET JEWELERS. © 

Memories for sale. Mementos by Monet. 
(In Seventeen, Sept. I963, p.74) 
© 29Aug63; KKI75629. 

MOOG INDUSTRIES, INC. © 

Chassis chart, under-car parts; 

1963. Appl. author: Hubert 
Calmus Moog. © 3Jul63; KKI7568O. 

MOORE (BENJAMIN) & CO. © 

Benjamin Moore paints; paint a [chair] 
(In American home, Apr. 1963, 
p. 86) Appl. author: Monroe F. 
Dreher, Inc. © 19Mar63; KK175944. 



Benjamin Moore paints; paint a 

[house] (In Better homes & gardens. 
May 1963, p. 36) Appl. author: 
Monroe F. Dreher, Inc. © l6Apr63; 
KKI75943. 

Benjamin Moore paints; paint a [table] 
(In American home. May 1963, p. 4) 
Appl. author: Monroe F. Dreher, Inc 
© 23Apr63; KKI75942. 

You can sense the expectation. Paints. 
Illus.: Signed: Stevan Dohanos. 
(In House & garden. Mar. 1962, 
p. Ill) Appl. author: Monroe F. 
Dreher, Inc. © 20Feb62; KKI76097. 

MOORE, KENNETH J. © 

Lucky X-tra Dimensions, picture 
background for your aquarium. 
Plastic bag container. © 15Aug63; 
KKI76222. 

MOORES- (H. C. ) CO. © 

Have you tried new. Improved Pream 
in your coffee? (in Family circle, 
July 1963, p. 64) Appl. author: 
Benton & Bowles, Inc. © l8Jun63; 
KKI75045. 

MOREAU, JOSEPH A. © 

The original Strip-Off; Strip-Off is 
a sturdy, practical device for 
quickly, conveniently and safely 
removing the metal sealing strip 
from containers. © 153ep63; 
KKI76588. 

MORPHY-RICHARDS, INC. © 

Approved installation instructions. 
Astral L/P gas refrigerators for 
trailer coaches, campers, mobile 
homes. © 12Aug63; KK175058. 

MORRELL (JOHN) & CO. © 

Have a carefree holiday barbecue and 
get a free box of Kleenex table 
napkins with Morrell Pride ham. 
(In Life, Aug. 23, 1963, p. 9) 
Appl. author; John W. Shaw Ad- 
vertising, Inc. © 23Aug63; 
KKI75375. 
New pack with sliding tray. Pride 
bacon. (In Life, Jan. 27, 196I, 
p.R2) © 27Jan6l; KKl 74928. 
Pick a slice, any slice, as long as 
it's Morrell. Morrell Pride ham; 
slice 'n eat ham. (in Buffalo 
evening news Dec. 19, I963, 
section 1, p.l4) Appl. author: 
John W. Shaw Advertising, Inc. 
© 19Dec63; KK177760. 
We'll pay you 25^ to try Morrell Pride 
wieners and Heinz relish. (In 
Des Moines tribune, July 18, I963, 
p. 20) Appl. author: John W. Shaw 
Advertising, Inc. © l8Jul63; 
KKI75179. 

MORRELL (JOHN) & CO. PET FOODS DIVI- 
SION. 

Chicago pet owners: if your name is 
here, you've won a prize, free 
Enchantress nylons. Red Heart Pet 
foods. (In Chicago tribune, 
Aug. 15, 1963, section 2, p. 6) 
Appl. author: John W. Shaw Adver- 
tising, Inc. © John Morrell & Co., 
Pet Foods Division (in notice: 
John Morrell & Co.); 15Aug63; 
KKI75526. 

MORRELL (JOHN) & CO. RED HEART CAT 

FOOD DIVISION. © 

Free box, new Kitty Krumpets, dry 
cat food, best cat news since 
catnip. (In Buffalo evening news, 
Sept. 12, 1963. section II, p. 36) 
Appl. author: John W. Shaw Advertis- 
ing, Inc. © 12Sep63; KKI76O3O. 

Hey, cats, free box of new Kitty 
Krumpets. (In The Baltimore sun. 
May 16, 1963, p.lO-F) Appl. author: 
John M. Shaw Advertising. 
© l6May63; KK174880. 



1963 



CURRENT REGISTRATIONS 



111 



Most exciting taste since catnip; 
new Kitty Krumpets. (In The 
Baltimore sun, June 5. 196l , p. 11) 
Appl. author: John W. Shaw Adver- 
tising, Inc. © 5Jun63; KK17'^88l. 

MORRELL (JOHN) & CO. HED HEART PET 
FOODS. © 
Free, 6,000 pairs of nylons for Chi- 

cagoland from Red Heart Pet Foods. 

(In Chicago dally news, Aug. 1, 

1963, p. 23) Appl. author: John W. 

Shaw Advertising, Inc. © lAug63; 

KKI75065. 

MORRIS (PHILIP) INC. © 

More than new. It's timely, tool 
New Charcron/ smooth Saratoga. (In 
The Denver post, Oct. 8, I963, p. 48) 
Appl. author: Benton & Bowles, Inc. 
© 80ct63; KK177040. 

Paxton, humiflex plastic pack, new 
team of filters bacVc-to-back. Men- 
thol cigarettes. (In TV guide, 
Oct. 5, 1963, p. 4 of cover) Appl. 
author: Benton & Bowles, Inc. 
® 20ct63; KKI77039. 

World's first. Paxon, first menthol 
cigarette to meet the challenge. 
(In The Saturday evening post, 
June 8, 1963, p. 4 of cover) Appl. 
author: Benton & Bowles, Inc. 
© 4Jun63; KKI75OI6. 

MORSLY HANDKERCHIEF CO. © 

Carry-all doll. No.7-4l. Appl. au- 
thor: Stephen M. Levy. © 19Feb63j 
KKI74575. 

MORSLY HANDKERCHIEF CO., INC. © 
Maid dolls; style no.T-l4 1/4. 
Nurse dolls; style no.T-12. 
Appl. author: Stephen M. Levy. 
© l8Peb63; KKI74675. 

MORTON MANUFACTURING CO. © 

Whether they're early birds or night 
owls, your customers are being 
sold on Chap-ans and Chap Stick 
from crack of dawn to midnight. 
Hugh Downs & Johnny Carson. (In 
Chain store age, grocer's manual 
issue, mid-July 1963, p.l80) 
Appl. author: L. C. Gumbinner 
Advertising Agency. © 15Jul63; 
KKI75194. 

MORTON MANUFACTURING CORP. © 

For the millions of Chap Stick users, 
sensational, limited quantity, 
promotion. (In Drug topics, 
Aug. 26, 1963, p. 26-27) Appl. au- 
thor: L. C. Gumbinner Advertising 
Agency. © 26Aug63; KK175752. 

MORTON MANUFACTURING CORP. CHAP 
STICK CO. 

A nurse's hands need nursing, medi- 
cated Chap-ans helps heal chapped 
hands while they're working. (In 
RN, Oct, 1963, p. 13) Appl. author: 
L. C. Gumbinner Advertising Agency. 
© Chap Stick Co., division of Morton 
Mfg. Corp.; 10ct63; KK177164 . 

MOUNT HOPE MACHINERY CO. © 

Mount Hope Machinery Company, Ltd., 
opens Lindsay, Ontario, plant. 
Web control news, v.3P, no. 12. 
(in Pulp and paper magazine of 
Canada, July 1963, p. 58. Quebec) 
© 22Jul63; KKI75587. 
Mount Hope Machinery Company, Ltd., 
opens Lindsay, Ontario, plant. 
Web control news, v.3T, no. 7. 
(In Canadian textile journal, 
July 5, 1963, p. 40. Montreal) 
© 5Jul63; KKI75586. 

MOUNTAIN CRAFT CC . © 

Genuine leaf in copper, hand made 
in Utah. © 23Aug63; KKI75694. 



MULLER (AL) k ASSOCIATES, INC. © 
Pac-toy, the package that becomes 
an exciting action toy. (Fisher- 
man] Appl. author: Alfred S. 
Muller. © 15Aug63; KK175347. 
Pac-toy, the package that becomes 
an exciting action toy. [Lion] 
Appl. author: Alfred S. Muller. 
© 15Aug63; KK175346. 
Pac-toy, the package that becomes 
an exciting action toy. [Toucan] 
Appl. author: Alfred S. Muller. 
© 15Aug63; KK175345- 

MULTI-CRAFT CO. 

Pet walker. © George Hoffman & 

Dora M. Hoffman d.b.a. Multi-Craft 
Co. ; 5Apr63; KK174707. 

MYERS. 

The game of Farmer in the dell. See 
WHITMAN PUB. CO. 



N 



NABISCO. © 

Back-to-school idea: pack fun in 
their lunch with Nabisco cookies. 
Chipits. (In Life, Sept. 6, 1963) 
Appl. author: McCann-Erlckson, Inc. 
© 3Sep63; KK177254. 

Nothing tops these luscious Nabisco 
cookies, nothing but rich, sweet 
chocolate-y goodness. Chocolate 
covered sugar vmfers. (In Life, 
Nov. 8, 1963) Appl. author: 
McCann-Erlckson, Inc. © 5Nov63; 
KKI77256. 

Summer parties in seconds with Kraft 
cheese spreads & Nabisco snacks. 
(In Ladles' home Journal, June I963, 
p. 44-45) Appl. author: McCann- 
Erlckson, Inc. © 23May63; KK174845. 

Tight as a clam, the dependable 

moisture proof stack pack. Premium 
saltlne crackers. (In Life, July 5, 
1963) Appl. author: McCann-Erlckson, 
Inc. © 2Ju163j KK174846. 

NATHAN, PERNAND. 

Alio, J'epelle. See BRADLEY (MILTON) 

CO. 
Au pays de cocagne. See BRADLEY 
(MILTON) CO. 

NATION-WIDE SAVINGS CERTIFICATES, 
INC. © 

$1.00, dollar, certificate. 
© l80ct63; KKI77599. 

NATIONAL ADVERTISING SPECIALTIES. © 
Never wash paint pans again; use 
convenient, no mess, heavy duty 
disposable covers. No. 70 made 
especially for 7 inch pans 8c 
rollers. Appl. author: Morris 
Greenman. © 240ct63; KK177528. 

NATIONAL BAKERS SERVICES, INC. ELAM 
MILLS . 

Elam's natural wheat germ. Net 
weight 1 lb. 4 ozs. © Elam Mills, 
a division of National Bakers 
Services, Inc.; 29Aug63; KKI756IO. 

NATIONAL BENEFIT LIFE INSURANCE CO. © 
Believe it or not, here is a bargain 
with no gimmicks. (A-7-6O-3) 
NM: revisions & additions. 
© lJul60; KKI74873. 
Now, from our accident division. 
(A 1060-80) NM: revisions. 
© 270ct60; KKI74872. 
Now, from our accident division. 
(A 10-60-42-IE) NM: revisions & 
additions. © 27Apr62 (in notice: 
i960); KKI74876. 
Now, from our accident division you 
get $1,000 cash a month. (In 
Dallas morning news, Aug. l4, 1962, 
section 3, p. 6) NM: revision Sc 
additions. © l4Aug62; KK174877. 



How, from our accident division you 
get $1,000 cash a month. (In Moose, 
Nov. 1961, p. 7) NM: revisions k 
additions. © 150ct6l; KK174878. 

A regular monthly Income at retirement 
age, or other benefits may be coming 
to you. (A 11-60-34) NM: revisions 
8c additions. O 30Jan6l (in notice: 
i960); KK174874. 

A regular monthly income at retirement 
age, or other benefits may be coming 
to you. (A 10-60-63) NM: revisions 
8c additions. © 28Feb6l (in notice: 
i960); KKI74875. 

NATIONAL BISCUIT CO. © 

The most spirited, new breakfast 
In years. Nabisco Team flakes, 
a delicious 4 grain blend. (In 
Life, Sept. 27, 1963, p.R3) 
© 23Sep63; KKI76597. 

Parties a la carte, guests make their 
own, on Nabisco snacks. Sociables. 
(In Life, Feb. 8, I963) Appl. au- 
thor: McCann-Erlckson, Inc. 
© 5Feb63; KK174698. 

NATIONAL BREWING CO. © 

Colt 45 malt liquor. 12 f 1 . ozs. 
© lMay63; KK176029. 

NATIONAL DAIRY PRODUCTS CORP. © 

Sealtest Chlpnlcs homogenized potato 
chips. Net wt. 3.6 oz. © 20Aug63j 
KKI77179. 

NATIONAL PRESTO INDUSTRIES, INC. © 

Presto. Does anyone on your street 
have the white one y?t? (In Amer- 
ican home, Nov. I963, P-3 of cover) 
Appl. author: Batten, Barton, Dur- 
stlne & Csborn, Inc. © 220ct63; 
KKI76563. 

Presto. Imagine, pot roast from 
start to serving quicker than 
heating a frozen dinner. (In 
Ladles' home Journal, Oct. 1963, 
p. 97) Appl. author: Batten, Barton, 
Durstlne & Osborn, Inc. © 24Sep63; 
KKI7656O. 

Presto. Now they can hardly wait 
to follow the dentist's orders. 
(In Ladles' home Journal, Nov. 
1963) Appl. author: Batten, Barton, 
Durstlne 8c Osborn, Inc. © 290ct63; 
KKI76564. 

Presto. Which triplet wears the 
Presto? Hair dryer. (In Redbook 
magazine, Oct. 1963, P-15) Appl. 
author: Batten, Barton, Durstlne & 
Osborn. © 19Sep63; KK176561 . 

Presto, one sure way to cut ironing 
work. (In American home, Oct. 
1963, p. 65) Appl. author: Batten, 
Barton, Durstlne & Osborn, Inc. 
© 22Sep63; KKI76559. 
Presto, steamlngest iron of all; 
steams longest, steams all over. 
(In The American home, Apr. 1962, 
p. 60) © 15Apr62; KKI76869. 

NATIONAL SHOES, INC, © 

Valu Pride shoes, © 19Sep63; KKI76278. 



NEIMAN- MARCUS. © 

The animal kingdom of Maisonette. 
(In The Dallas morning news, 

Sept. 10, 1963, section 4, p. 3) 

© 10Sep63; KKI76825. 
The animal kingdom of N-M. (In 

The Houston post, Oct. 13, I963, 

section 9, p.l) © 130ct63; 

KKI76813. 
Bask in beaver. (In The Dallas 

morning news, Sept. 20, 1963, 

section 4, p.l) © 20Sep63; 

KKI76823. 
Blond minks have more fun. (In The 

Dallas morning news, Sept. 22, 

1963, section 6, p. 2) © 22Sep63; 

KKI76822. 



112 



COMMERCIAL PRINTS AND LABELS 



July-Dec. 



Christmas pad. 100 half sheets. 
© 10ct63; KK1T6866. 

Explore the fur life. (In The Dallas 
morning news, Aug. 27, 1963, 
section 4, p.l8) © 27Aug63j 
KKI76827. 

Fashion exposition, 1963j no wonder 
minks want to be N-M. (in The 
Dallas morning news, Sept. 9, 1963, 
section 4, p.l6) © 9Sep65; 
KKI76826. 

The first-run furs of 1964. (In 
The Dallas morning news, Sept. 30, 
1963, section 4, p.l8) © 30Sep63: 
KKI76831. 

Fun to be around, more fun to be 

wearing; N-M furs live with roaring 
speed. A stand-out In any crowd. 
(In The Houston post, July 14, 
1963, section 9, p. 4) © i4Ju163j 
KKI76815. 
Fun to be around, more fun to be 

wearing; N-M furs live with roaring 
speed. (In The Houston post, 
July 14, 1963, section 9, p. 4) 
© 14Jul63; KKI74896. 

Gala, 1963; the world dims before 
its brilliance. The splendor of 
white mink makes entrances spec- 
tacular and sublime. (In The 
Houston post, Sept. 15, 1963, 
section 9, p. 5) © 15Sep63; 
KKI76816. 

Go mink meandering at N-M. (in The 
Dallas morning news, Sept. 4, 
1963, section 4, p.l6) © 4Sep63; 
KKI76828. 

How pastel mink has changed. (in The 
Dallas morning news, Sept. 18, 
1963, section 4, p.l6) © l8Sep63; 
KKI76824. 

Itinerary for adventurous mink. (In 
The Dallas morning news, Aug. 19, 
1963, section 4, p. 16) © 19Aug63; 
KKI75543. 

The light fantastlos, a brilliant 
breed that captures new importance; 
see it here in our pale blonde 
moonstone dyed otter Jacket. (In 
The Houston post, Sept. 26, I963, 
section 5, p. 22) © 26Sep63; 
KKI76817. 
The little black mink. (in The Dallas 
morning news, Oct. 27, 1963, 
section 6, p. 2) © 270ct63; 
KKI76829. 

Mink can be so logical. (In The 

Houston post, Aug. 4, 1963, section 
11, p. 6) © 4Aug63; KK175040. 

N-M's exceptional mink, II95.OO. 
(in The Dallas morning news, 
July 22, 1963, section 4, p.l) 
© 22Jul63; KKI74895. 

The new fur life. N-M furs, 1963 ... 
grandeur of a black dyed Russian 
broadtail lamb cape 5975.00. (In 
Forth Worth star-telegram, Aug. 11, 
1963, section 5, p. 11) © llAug63; 
KK175228. 

The new fur life . . . opulence of 

empress chinchilla. (In The Dallas 
morning news, Aug. 11, 1963) section 
6, p. 3) © llAug63; KKI75227. 

The new fur life . . . sleek sophisti- 
cation of natural leopard 6500.00. 
(In The Houston post, Aug. 11, I963. 
section 9, p.4) © llAug63; 
KKI75226. 

Personal significance of N-M furs. 
(In The Dallas morning news, 
Aug. 21, 1963, section 4, p.l6) 
© 21Aug65; KKI75544. 

Run for fur shelter. (in Fort Worth 
star telegram, July 28, 1953. sec- 
tion 4, p. 9) © 28jul63; KK175530. 

Sense and sophistication; spirited 
Jackets combine both In black dyed 
American broadtail processed lamb. 
(In The Dallas morning news, 
Sept. 25, 1963, section 4, p. 2) 
© 25Sep63; KKI76830. 



Social species; fun to be around, more 
fun to be wearing, N-M furs. 
(In Fort Worth star telegram, 
July i4, 1963, section 4, p.l) 
© l4jul63; KKl 74894. 

The spirited furs. (In Fort Worth 
star telegram, Aug. I8, I963, 
section 2, p. 12) © l8Aug63; 
KKI75542. 

Swiss fortnight; avalanche of eye- 
lash; deep in N-M mink. (In The 
Dallas morning news, Oct. 23, 
1963, section 4, p. 3) © 230ct63; 
KKI76819. 

Swiss fortnight; comes the revelation: 
rain-furs. (In The Dallas morning 
news, Oct. 20, 1963, section 6, 
p. 3) © 200ct63; KKI76820. 

Swiss fortnight; instant change-over, 
or, where did that Jaguar go. 
(In The Dallas morning news, 
Oct. 17, 1963, section 4, p. 2) 
© 170ct63; KKI76821. 

Swiss fortnight; Swissair or sleigh, 
go sable. (In The Dallas morning 
news, Oct. l4, I963, section 4, 
p. 3) © l40ot63; KKI76818. 

There's a place for you here. How 
the gllet has changed. (In The 
Houston post, Sept. 3, 1963. 
section 3, p.l7) © 3Sep63; 
KKI76814. 

This Is your year for mink. (In The 
Dallas morning news, Aug. 8, I963, 
section 4, p. 16) © 8Aug63; 
KKI75229. 

Unleashed; watch them go, furs with 
speed of spirit. (In The Dallas 
morning news, July 7, 1963. 
section 8, p. 8) © 7Jul63; 
KKI74897. 

NELSEN STEEL & WIRE CO. © 

Green Garde. (Product bulletin, 
research report no. 111-2) 
© l5Sep63; KKI75866. 

NESTLE CO., INC. © 

First came Toll House cookies, then 
Toll House marble squares, now It's 
Toll House cupcake from the cookln' 
cousins. Nestle 's chocolate & 
Diamond walnuts. (In Successful 
farming, Nov. 1963, p.80) Appl. 
author: McCann-Erlckson. Inc. 
© 150ct63; KKI7726O. 
Free tea; this jar abolutely free, 
nothing to buy. Instant Nestea. 
(In Good housekeeping, Feb. I962, 
p. 51) Appl. author: McCann-Erick- 
son. Inc. © lFeb62; KK176724. 
Light up the holidays with Nestle 's 
festive treats loaded into easy- 
to-make gift boxes. Butterscotch 
Toll House morsels. (in The 
Reader's digest, Nov. 1963) Appl. 
author: McCann-Erlckson, Inc. 
© 210ct63; KKI77253. 



NEUBER, ADOLPH. 
HOUSE. 



See AMISH FARM & 



NORDBERG MANUFACTURING CO. © 
Multiple opening heated platen 
presses for the production of 
chipboard. (Bulletin 326) 
© llJun63; KKI75093. 

NORHIL PRODUCTS CO. 

No Jack, the spare with a flare, 
complete emergency tire Inflator 
and sealant for tube or tubeless 
tires. Net wt. 16 oz. © Norhil 
Products Co., a co-partnership whose 
sole owners are Norm Weiss & Philip 
Roche; 9Sep63; KK176592. 

NORTHERN PISH SURVEY CO. 

Braggln' board. © Richard W. Bressler 
d.b.a. Northern Fish Survey Co.; 
7Sep63; KKI77632. 



NORTHWEST PAPER CO. © 

Mountle and Indian guide mounted by 

large tree. Carlton bond. July 

1963. Illus. : Signed: A. Priberg. 

© 27Jun63; KKI74436. 
Mountle bringing in villain. Carlton 

bond. Sept. I963. © 28Aug63; 

KKI75937. 
Mountle, dogsled, and guide. North- 
west Pedigreed Papers. Jan. 1964. 

Illus.: Signed: A. Priberg. 

© I3N0V63; KKI77059. 
Mountle holds up husky pup, Indian boy 

watches. Carlton bond. Illus,: 
Signed: A. Priberg. © 3Dec63j 

KKI7739O. 
Mountle points to homestead land. 

Carlton bond. © 26Dec63; 

KKI77759. 

NORTHWESTERN MUTUAL LIFE INSURANCE 
CO. © 
Financial planning; life Insurance. 

Wife Insurance. Folder. © 5Aug63; 

KKI75788. 

NOVELSPRAY CO. © 

Belly button remover . . . Instant 
panic. (Six novelty labels) 
© 2Jan63; KK175797 . 

NOXZEMA CHEMICAL CO. © 

At last, a Cover Girl complexion 
so natural you can't believe It's 
make-up. (In McCall's, Mar. I962, 
p. 131) Appl. author: Sullivan, 
Stauffer, Colwell & Bayles. 
© 20Peb62; KK175756. 
You loved Cover Girl liquid, you 
raved about^. Cover Girl pressed 
powder, now get set to go mad 
over Cover Girl's latest, new 
Cover Girl face powder. (In 
McCall's, Mar. 1962, p.7l) Appl. 
author: Sullivan, Stauffer, CQlwell 
& Bayles, Inc. © 20Peb62; KK175757. 

NUGGET. See NUGGET RECORDS. 

NUGGET RECORDS. 

Nugget. © Nugget a.a.d.o. Nugget 
Records; 40ct63; KK177596. 



o 



CMC BOATS. 

Pun boats, goes to beat the band. 
17 dual deluxe. (In Asbury Park 
evening press, Feb. 15, 1963, p.A-15) 
© CMC Boats, a division of Outboard 
Marine Corp.; 15Feb63; KK174376. 

Once again every CMC Boats franchise 
is worth more because we've now 
added an outboard model, the new 
OMC I7OOC. (In The Boating industry, 
July 1963, p. 113) © OMC Boats, a di- 
vision of Outboard Marine Corp.; 
IJUI63; KK174601. 

This is the boat that likes people, 
even non-boaters. (In Arkansas 
democrat, Apr. 5, 1963. p. 20) 
© OMC Boats, a division of Outboard 
Marine Corp.; 5Apr63; KK174448. 

Why 3 noses? (In The Oregon Journal 
May 31, 1963, P.4M-3) © OMC Boats, a 
dlvisioA of Outboard Marine Corp.; 
31May63; KK174600. 

OHAUS SCALE CORP. © 

Precision balances and weights for 
science and Industry. Appl. 
authors: William G. Ohaus & Robert 
L. Preston. © lApr63; KKI76275. 

OHIO BRASS CO. © 

0-B series IV, type MPR station 
class Dynagap lightning arresters. 
(Publication no.l551-H) © 23May63; 

KK174703. 



1963 



CURRENT REGISTRATIONS 



113 



OHIO NUT & BOLT CO. © 

These are Ohio weld fasteners, they 
can help you reduce your costs and 
simplify manufacture. Appl. au- 
thor: John T. Doheny. © 13Sep63; 
KKI758IO. 

OHIO WIRE SPRING CO. © 

Ready tie hanger; clip it on, hang 
it up. Appl. author: P. E. Van Horn, 
Sr. © I5JUI63; KK17'^714. 

OHRBACH'S, INC. © 

Are you a candidate for a new coat? 
(in New York times, Nov. 3, 1963. 
p. 53) Appl. author: Doyle Dane 
Bernbach, Inc. © 3Nov63; KK177'+56. 
Come on In. We won't bite. (In 
New York Sunday times, Nov. 17, 
1963, p. 53) Appl. author: Doyle 
Dane Bernbach, Inc . © 17Nov63; 
KKI77297. 
Come to Ohrbach ' s tomorrow and you 
too will say: Who needs wholesale? 
(In Newark star ledger, Nov. 10, 
1963, p.'*2) Appl. author: Doyle 
Dane Bernbach, Inc . © 10Nov63i 
KKI77299. 
Don't let your neighbor get the buys 
that were meant for you, rush to 
Ohrbach 's anniversary party. (In 
Newark star ledger, Oct. 15, 1963, 
p. 6-7) Appl. author: Doyle Dane 
Bernbach, Inc. © 150ct63; 
KKI76675. 
If she's the devil to shop with, 

bring her to Ohrbach 's. (In Newark 
news, Oct. 27, 1963, p. 35) Appl- 
author: Doyle Dane Bernbach, Inc. 
© 270ct63; KK1775'^7. 
If she's the devil to shop with, bring 
her to Ohrbach' s. (In The New York 
times, Sept. 11, 1963, P.L38) 
Appl. author: Doyle Dane Bernbach, 
Inc. © llSep63; KK176631. 
Our next customer. (In The New York 
times, Oct. 8, I963, p. 12) Appl. 
author: Doyle Dane Bernbach, Inc. 
© 80ct63; KKI76636. 
Paris is at Ohrbach 's now. (In The 
New York times, Sept. 15, 1963, 
p. 53) Appl. author: Doyle Dane 
Bernbach, Inc. © 15Sep63; 
KKI76686. ^ 

Paris; Ohrbach 's; not till Sept. lb. 
(In The New York times, Sept. 8, 
1963, P.L53) Appl. author: Doyle 
Dane Bernbach, Inc. © 8Sep63; 
KK1775'^8. 
So who skis? (in New York times, 
Dec. 1, 1963, p. 53) Appl. author: 
Doyle Dane Bernbach, Inc. 
© lDec63; KK177't55- 
This year, be one of the boys. (In 
The New York times, Aug. 18, I963, 
L-51) Appl. author: Doyle Dane 
Bernbach, Inc. © l8Aug63; KKI76526. 
We have clothes for very tall kids. 
(In New York times, Nov. h, I963, 
p. 8) Appl. author: Doyle Dane 
Bernbach, Inc. © 4Nov63; KK177298. 

We regret to inform you your school 
stuff is ready at Ohrbach' s. 
(In The New York times, Aug. 25, 
1963, p. L-51) Appl. author: Doyle 
Dane Bernbach, Inc. © 25Aug63j 
KKI76527. 
Who needs wholesale? If you thin^ 
you do, stop a minute (In Newark 
Sunday news, Oct. 6, 1963, P>M 
Appl. author: Doyle Dane Bernbach, 
Inc. © 60ct63; KKl7663it. 

Who needs wholesale? If you think you 
do, we've got a question. (In 
Newark Sunday news, Oct. 13, 1963, 
p. 16) Appl. author: Doyle Dane 
Bernbach, Inc. © 130ct63; KKI76685. 
Who needs wholesale? (In Newark 

Sunday news, Sept. 8, I963, section 
1, p. 22) Appl. author: Doyle Dane 
Bernbach, Inc. © 8Sep63; KKI76369. 



Who needs wholesale? Maybe you've 
thought about wholesale. (In 
Newark Sunday news, Sept. 29, 1963, 
P.38B) Appl. author: Doyle Dane 
Bernbach, Inc. © 29Sep63; 
KKI76632. 
Who needs wholesale? Who Indeed? 
(In Newark Sunday news, Sept. I5, 
1963, p.'*5) Appl. author: Doyle 
Dane Bernbach, Inc. © 15Sep63; 
KKI7663O. 
You'll get more than you bargained 
for. (in The New York times, 
Sept. 3, 1963, p.L-28) Appl. au- 
thor: Doyle Dane Bernbach, Inc. 
© 3Sep63; KKI76528. 

OIL STATES RUBBER CO. © 

Hydra-Fig, hydraulic paraffin wiper; 
continuously wipes hydro-carbon 
deposits from sucker rod and tubing. 
© 15Sep63; KK176359. 

OLD COLONY GAS & OIL CO. © 

Frogs and freedom. Illus. signed: 
Henriksen. (in North Minneapolis 
post, Nov. 21, 1963, p. 5) 
© 2IN0V63; KKI77098. 
A great American patriot. Illus.: 
The late Hon. Joseph R. McCarthy. 
Signed: Henriksen. (In North 
Minneapolis post, Sept. 19, 1963. 
p. 6) © 19Sep63; KK1758't6. 
The world's supply of crude oil. 

(In North Minneapolis post, Aug. 8, 
1963, p. 3) © 8Aug63; KK175l8't. 

OLD HICKORY MANUFACTURING CO. © 
Your appearance is our business. 
© 10ct63; KKI77639. 

OLGA CO © 

Be free as a bird; panti-sllp. 

(In Seventeen, Oct. I963. p.l84) 

Appl. author: Mary Jane Thompson. 

© 10ct63; KK17677'+. 
The brief with the real tummy control. 

(In Glamour, Oct. 1963, p. 178) 

Appl. author: Mary Jane Thompson. 

© 20Sep63; KKI76187. 
Let's fashion your figure. (In 

Seventeen, Nov. 1963, p.76) Appl. 

author: Mary Jane Thompson. 

© IN0V63; KK177'^01. 
Some things in nature are naturally 

slim. Others are Suddenly Slim. 

(In Harper's bazaar, Sept. 1963; 

p. 122) Appl, author: Geyer, Morey, 

Ballard. © lSep63; KK176237. 
Two gifts in one; pantl-sllp. (In 

Vogue, Nov. 15, 1963, p.76) Appl. 

author: Mary Jane Thompson. 

© IN0V63; KK177'+00. 
Wheee, suddenly slim. By the First 

Lady of under-fashions . (In 

Harper's bazaar. Mar. 1962, p. 96) 

Appl. author: Kenyon, Eckhardt Adv. 

Agency. © lMar62; KKI76OOO. 

OLSON RUG CO. © 

America's finest reversible broadloam. 
[Endorsed by Dinah Shore] (In 
The American home, winter 1963, 
p. 26-27) Appl. author: Arthur W. 
Prussing. © 28Dec62; KKl 74801. 
The beautiful all new Olson rug & 
carpet catalog Is yours free for 
the asking. [Endorsed by Dinah 
Shore] Folder. Appl. author: 
Arthur W. Prussing. © 12Feb63; 
KK17't8l3. 
Broadloom magic by Olson, America's 
finest reversible rugs, carpeting. 
[Endorsed by Dinah Shore] (In 
Ladles' home Journal, Jan. -Feb. 
1963, p. 92) Appl. author: Arthur W. 
Prussing. © 7Jan63; KK17'+808. 
Dinah Shore says: Olson rugs are 
lovelier than ever, I have them 
in my home. (In The Workbasket, 
Feb. 1963, p. 59-62, insert) 
Appl. author: Arthur W. Prusrtng. 
© I4jan63; KK17't8ll. 



Free, all new Olson rug and decorating 
catalog. (In Modern bride, spring 
1963, p. 200) Appl. author: Arthur 
W. Prussing. © 21Jan63; KK17t809. 

Free, all new Olson rug and decorating 
catalog. [Two people on rug] 
(In Better homes & gardens, Feb. 
1963, p. 115) Appl. author: Arthur 
W. Prussing. © l8jan63; KK17'*802. 

Free Olson rug book in actual color. 
[Endorsed by Dinah Shore] (in 
Eagle, Feb. I963, p."* of cover) 
Appl. author: Arthur W. Prussing. 
© 29Jan63; KK17'+805. 

Free Olson rug book In actual color. 
(In St. Anthony messenger, Feb. 
1963, p. 4 of cover) Appl. author: 
Arthur W. Prussing. © 30Jan63; 
KK174810. 

Free Olson rug book in full colors. 
[Endorsed by Dinah Shore] (In 
Catholic home messenger, Feb. I965, 
p. 4 of cover) Appl, author: Arthur 
W. Prussing. © 7Peb63; KK174803. 

I can save you lots of money on broad- 
loom rugs, carpeting. Folder. 
Appl. author: Arthur W. Prussing. 
© 2Apr63; KK174812. 

Luxurious Olson reversible broadloom 
at factory-to-you savings. [En- 
dorsed by Nancy Perry] (In 
Columbia, Feb. I963, p. 4 of cover) 
Appl. author: Arthur W. Prussing. 
© 30Jan63; KK174804. 

Luxurious Olson reversible broadloom 
at factory-to-you savings. [En- 
dorsed by Nancy Perry] (In Farm 
Journal, Feb. 1963, p. 105) Appl. 
author: Arthur W. Prussing. 
© l8Jan63; KK174806. 

Olson rug prices reduced for 90 days 
and no old materials to send, now 
or ever. Appl. author: Arthur W. 
Prussing. © 28Aug63; KK176914. 

Reversible broadloom; save up to 1/2 
direct from factory. [Endorsed by 
Dinah Shore] (In Good housekeeping, 
Feb. 1963, p. 137) Appl. author: 
Arthur W. Prussing. © 7Jan63; 
KK174807. 



OMEGA ELECTRIC DIVISION. 
MANUFACTURING CO. 



See F. & B. 



ONE FORTY FOUR CORP. © 

Now, 11 colorful designs available 
from One Forty Four Corp.; outdoor, 
24 sheet posters, full color news- 
paper ads, point-of-sale. (Catalog 
sheet of advertising materials) 
© 3OJun60; KKI76861. 



O'NEAL, JIMMIE. © 
The gospel In song. 
KKI745OO. 



© 13Feb62; 



OPAD ELECTRIC CO. © 

Low voltage D.C, power supplies. 
(Bulletin no. 106) Appl. author: 
Henry Louis Opad . © 2Dec63; 
KKI77420. 

Medium voltage D.C, power supplies. 
(Bulletin no. 206) Appl. author: 
Henry Louis Opad. © 2Dec63; 
KKI77419. 

Three phase D.C. power supplies. 
(Bulletin no. 104) Appl. author: 
Henry Louis Opad. © 2Dec63; 
KKI77418. 



ORAL B CO. © 

Here's the only beauty aid you'll need 
for years. (In MoCall's, Mar. 
1962, p. 138) Appl. author: Clark 
Whitely Lawrence. © 20Feb62; 
KKI75826. 
Keep an eye on your Oral B, too. 
(In Look, June 5, 1962, p.52g) 
Appl. author: Clark Whitely 
Lawrence. © 5Jun62; KK175825. 



114 



COMMERCIAL PRINTS AND LABELS 



July-Dec. 



ORBIT PRODUCTS, INC. © 

Kitchen faucet with hose spray, and 
aerator; deck type 8" centers. 
Merchandising box and Instructions. 
Appl . authors: Sidney J. Shames & 
Harold Shames. © l8Apr63.; 
KKI76524 . 

ORIGINAL TOY CORP. © 

Wonder Wigs, for all 11 1/2 fashion 
model dolls. © 7Nov63; KKI77617. 

ORKIN EXTERMINATING CO., INC. © 

1901-I963; the world's largest pest 
control company has a new home, 
(in The Atlanta journal and con- 
stitution, Sept. 15, 1963, p.lO-B) 
© 15Sep63; KKI76079. 

3RM0ND DIVISION, HANDY BUTTON MACHINE 
CO. See HANDY BUTTON MACHINE CO. 
ORMOND DIVISION. 

ORR (J. HERBERT) ENTERPRISES, INC. © 
Now, hi -way hi-fi. AutoMate Tapette 
Player. As you drive, a new era 
in musical enjoyment. © l80ct63; 
KKI76523. 
Now, hi-way hi-fi, an entirely new 
concept in automobile entertain- 
ment. AutoMate Tapette Player. 
© l80ct63; KKI76522. 

OSTER (JOHN) MANUFACTURING CO. © 
Buy a gift, get a gift festival. 
(In McCall's, Dec. I963, p.l't?) 
© lDec63; KKI7729I. 
Earn profits in customer comfort with 
Oster Cool-Mist portable humidlfer. 
(in American druggist, Aug. 5; 1963, 
p. 55) © 5Aug63; KKI75362. 
Expert premium program planning begins 
with Oster. 231-01 hair dryer. 
(In Premium practice, Oct. 1963) 
p. 83) ©.I0ct63; KK17759'^. 
The gay deceiver. Detachable blade 
electric hair clipper. (Oster 
gallery of challenging heads series, 
no. 5) (In The Master barber & 
beautician magazine, Aug. 1963, 
p. 22-23) © lAug63; KKI756I6. 
The lumpy bumpkin. Detachable blade 
electric hair clipper. (Oster 
gallery of challenging heads series, 
no. 4) (In Barber's Journal & men's 
hairstylist, July 1963, p. 28-29) 
© IJUI63; KKI75062. 
The motley crewcut. Detachable blade 
electric hair clipper. (Oster 
gallery of challenging heads series, 
no. 3) (In Barber's Journal & men's 
hairstylist, June 1963, p. 26-27) 
© lJun63; KKI75063. 
New fashion-fresh profit keynote from 
Oster. Oster hair dryer in imported 
Italian tapestry cloth travel case. 
(In American druggist, Oct. 14, 
1963, p. 89) © I40ct63; KKI76856. 
Prize premium packages; Oster house- 
wares; Cummins portable tools. 
(In Premium practice, July 1963. 
p. 38) © IJUI63; KK175064. 
Success Insurance: Oster premiums. 
(In Premium practice, June I963, 
p. 66) © lJun63; KK174341. 

OVERLAND CO. © 

Fisherman's Friend, 17 tools in one. 
Appl. author: Fred MacOverland. 
© 20May63; KK174377. 



PACIFIC HAWAIIAN PRODUCTS CO. © 
Frozen concentrate. King of the 
Islands passionfrult exotic drink. 
Net contents 6 fluid ozs. 
© 19Jun62; KKI74405. 



Frozen Hawaiian Punch on a stick; 
rosy red. Net contents 6 con- 
fections 2 1/2 fl. ozs. each 
© 5Apr62; KK174406. 

Hawaiian Punch, ready to drink. 
Cluster-Pak sleeve. Six 12-ounce 
cans, not carbonated. © lJul63; 
KKI74907. 

Hula highball. Net contents 1 quart 
14 fl. oz. © 23Apr62; KKI74758. 

King of the Islands passionfrult 
exotic drink. Contents 12 fl. oz. 
© 4jun62; KK174404. 

PACIFIC HEALTH PLAN. © 

Denti-care, a comprehensive pre-paid 
dental care plan. Brochure. 
© lJun63; KK174344. 

PACIFIC WIRE WORKS CO. © 

Pacific Wire-Grams, by George G. 
Altnow. 

July 1963. © IJUI63; KKI74747. 
Aug. 1963. © lAug63; KKI75224. 
Sept. 1963. © lSep63; KK175771. 
Oct. 1963. © 10ct63; KKI76319. 
Nov. 1963. © IN0V63; KKI7705O. 
Dec. 1963. © lDec63; KK177537. 

PALM UNDIES CORP. © 

Jolie, tour les jours de la semalne. 
Div C-Thru. Appl. author: Neb 
Plastiques. © 28Jun63; KK1744l4. 

PALMER (WAYNE) CORP. © 

Plastic -coated charts. Palmer's 
teaching aids. Appl. author: 
Wayne Palmer. NM: p. A, special 
features chart & p.B, 5 lower 
charts. © 31Aug63; KK175541 . 

PALMER ENGINEERING. See PALMER 
ENGINEERING & DEVELOPMENT CO. 

PALMER ENGINEERING & DEVELOPMENT CO. 
How to succeed In the car wash 
business. © Palmer Engineering; 
15Aug63; KKI75705. 

PANGBURN CO., INC. © 

Cof fee-n-Creme, coffee confection 
with toasted almonds and cream 
fondant center. Net wt. 8 oz. 
© 5Apr63; KKI75782. 
Miss Texas assorted souffle chocolates. 
Net wt. 8 ozs. © 27Aug63; KKI75628. 

PANKY-HANKY CO. 

The executive handkerchief. 
© William S. McDanlel d.b.a. 
Panky-Hanky Co.; 12Jul63; 
KKI75254. 

PAPER DIVISION, CHAMPION PAPERS, INC. 
See CHAMPION PAPERS, INC. PAPER 
DIVISION. 

PARAMOUNT PAPER PRODUCTS CO. 
Boiled ham. -- lbs., -- ozs. 

© Paramount, U.S.A. a.a.d.o. 

Paramount Paper Products Co.; 

l4Nov63; KKI77426. 
Bologna. -- lbs., -- ozs. 

© Paramount, U.S.A. a.a.d.o. 

Paramount Paper Products Co.; 

l4Nov63; KKI77424. 
Center ham slices. -- lbs., -- ozs. 

© Paramount, U.S.A. a.a.d.o. 

Paramount Paper Products Co.; 

l4Nov63; KKI77422. 
Chopped ham. -- lbs., -- ozs. 

© Paramount, U.S.A. a.a.d.o. 

Paramount Paper Products Co.; 

14Nov63; KK177425. 
Spiced luncheon. -- lbs., -- ozs. 

© Paramount, U.S.A. a.a.d.o. 

Paramount Paper Products Co.; 

l4Nov63; KK177'+23. 



PARAMOUNT, U.S.A. See PARAMOUNT PAPER 
PRODUCTS CO, 

PARFUMS CORDAY, INC. © 

There are two ways to a woman's 
heart. One is Fame de Corday. 
(In Playboy, Deo. I963, p. 47) 
© 12Nov63; KK177448. 
TouJours Moi Is always you. The 
world's most individual and last- 
ing perfume. (in Esquire, Nov. 
1963, p. 174) © 170ct63; KKI77447. 

PARKE, DAVIS & CO. © 

Because pinworms are usually a family" 
affair, one logical therapy, Povan. > 
© 29JUI63; KKI75890. 
Dejected, but epilepsy need not mean 
unemployment; Dilantin. © 27Sep63; 
KKI77243. 
Episode In the classroom, but epilepsy 
need not rule out school . For the 
epileptic patient, Dilantin. 
© 31May63; KK175884. 
For a host of pinworm hosts, one 

logical therapy, Povan. © 28jun63; 
KKI75887. 
For effective progestational therapy 
in amenorrhea and other menstrual 
disorders, Norlutate, norethindrone 
acetate, potent oral progestational 
therapy. © 210ct63; KK177241. 
For effective progestational therapy 
in gynecologic and obstetric dis- 
orders, Norlutate, norethindrone 
acetate, oral progestational agent. 
© 20ct63; KK177242. 
For effective relief of vaginitis and 
cervicitis, Elase . © 12Jul63; 
KKI75882. 
Formulated specifically to stop 
coughing, Benylin expectorant. 
© 20ct63; KKI77238. 
He may also be sharing his pinworms, 
one logical therapy, Povan. 
© 22Jul63; KKI75883. 
Helps cleanse and heal stubborn 
surface lesions, Elase. 
© 21Aug63; KKI75879. 
Idle and forlorn, but epilepsy need 
not mean unemployment; Dilantin. 
© 23Sep63; KK177247. 
In amenorrhea, to restore the cyclic 
pattern, Norlutate. © l6jul63; 
KKI75889. 
In menstrual disorders associated 
with pregestational deficiency, 
Norlutate. © 19Jun63; 
KKI75886. 
Late summer, time for ragweed, time 

for Benadryl. © 5Sep63; KK175892. 
The man in action is the one taking 
Kapseals Eldec . © 28Aug63; 
KKI7589I . 
The man in action is the one taking 
Kapseals Eldec. [Man playing bad- 
minton & man seated in chair] 
© 70ct63; KK177244. 
The man in action is the one taking 
Kapseals Eldec. [Man practising 
archery & man seated in chair] 
© 300ct63; KKI7725O. 
The man in action is the one taking 
Kapseals Eldec. [Man throwing 
horseshoes & man seated in chair] 
© 19SeD63; KK177248. 
On the shelf, but epilepsy need not 
mean unemployement; Dilantin. 
© 4Nov63; KK 177251. 
Pinworm infection, hardly ever in a 
class by Itself; one logical 
therapy, Povan. © 240ct63; 
KKI77249. 
Pinworm infection like a chain 
reaction; one logical therapy, 
Povan. © l6Sep63; KK177245. 
Self-imposed idleness, but epilepsy 
need not mean unemployment . 
Dilatln Kapseals. © 29Aug63; 
KKI75B93. 



1963 



CURRENT REGISTRATIONS 



lis 



Spring, summer, time for grass pollens; 
time for Benadryl. © lJul63; 
KKl 75888. 
Spring, time for tree pollens, time 

for Benadryl. © 24May63; KKI75885. 
Summer, time for weeds, time for 
Benadryl. © 7Aug63; KKI75880. 
This little girl can expect to live 
until the year 2036. (in The 
Reader's digest, Sept. I963, p. 195) 
Appl. author: Young & Rublcam, Inc. 
© 21Aug63; KKI76303. 
The tiredness of Idleness, but 
epilepsy need not mean unemploy- 
ment; Dilantin. © 250ct63; 
KKI77239. 
To aid healing of Infected surgical 
wounds, Elase. © 19Jul63; 
KKI7588I. 
Whatever the shape or form of allergy. 
Benadryl. © 20Aug63; KKlTSSg'* . 
Whatever the shape or form of allergy, 
Benadryl, diphenhydramine hydro- 
chloride effectively relieves the 
pruritus of contact dermatitis. 
© I80ct63; KKI77236. 
Whatever the shape or form of allergy, 
Benadryl, diphenhydramine hydro- 
chloride, effectively relieves the 
symptoms of contact dermatitis. 
© 30Sep63; KK177246. 
Whatever the shape or form of allergy, 
BenadjTyl , diphenhydramine hydro- 
chloride, effectively relieves the 
symptoms of vasomotor rhinitis. 
© 300ct63; KKi77240. 
When progestational therapy is in- 
dicated in obstetric and gynecologic 
disorders, Norlutate, norethindrone 
acetate, oral progestational agent. 
© 100ct63; KKI77237. 
Who got the biggest bite from Bobby's 
apple? (in The Reader's digest, 
Oct. 1963, p. 262) Appl. author: 
Young & Rubicam, Inc. © 21Sep63; 
KKI75302. 

PARKER BROS . , INC . © 

Clue, Parker Brothers detective 

game. © 17Sep63; KK175957. 
My first construction kit. © 19Jul63j 

KKnkJOk. 
Ping Ball. © 6Dec63; KK177393. 
Scoots, the educated marbles. 
© 3Sep63; KKI75838. 

PARKER-HAYES & CO. © 

One-a-day Investment plan; 100 days, 
lOu dollars. © 5Aug63; KK175204. 

PARKER PEN CO. © 

Announcing a Parker cartridge pen for 
only $2.95, new Arrow by Parker. 
(In Practical English, Oct. 1, 
1965, p. 5) Appl. author: Leo Burnett 
Co., Inc. © 40ct65; KK1761^03. 
A ball pen so good Parker can give 
you this guarantee for life. 
Parker International Jotter. (In 
The Atlantic, Sept. I963, p.l05) 
Appl. author: Leo Burnett Co., Inc. 
© 30Aug63; KKI75383. 
Better than it has to be, from tip to 
clip. International Jotter. (In 
Harper's magazine, July 1963, p. 27) 
Appl. author: Leo Burnett Co., Inc. 
© 24jun63; KKI74437. 
Eloquent elegance that stays that way; 
this guarantee is for life. Parker 
International ball pen. (In Harper's 
magazine, Dec. 1963, p. 8) Appl. 
author: Leo Burnett Co., Inc. 
© 25Nov63; KKI77316. 
Even if you don't write like this, 
try the new Parker VP. (In 
National geographic magazine, 
Oct. 1963, p. 648) Appl. author: 
Leo Burnett Co., Inc. © JOSepfcS; 
KKI76904. 



50,000 grippers make Jotters non- 
sklppers. (in Life, Aug. 23, 1963, 
p. 39) Appl. author: Leo Burnett 
Co., Inc. © 19Aug63; KK175384. 

Get the biggest pen value going. 

New Arrow by Parker. (In Practical 
English, Nov. 1, I963, p. 4 of cover) 
Appl. author: Leo Burnett Co., Inc. 
© 3O0ct63; KKI76754. 

Give the gift that's guaranteed for 
life if you can bring yourself to 
give It away. International Jotter. 
(In The Atlantic, Nov. I963, p. 26) 
Appl. author: Leo Burnett Co., Inc. 
© 300ct63; KKI76752. 

Give them the only pen they can dial 
to suit their «tyle. New Parker VP. 
(In National geographic magazine, 
Nov. 1963, p.b39T Appl. author: 
Leo Burnett Co., Inc. © 280ct63; 
KKI76629. 

King-size pen value, a Parker cart- 
ridge pen for only $2.95. New Arrow 
by Parker. (In Senior scholastic, 
Nov. 22, 1963, p. 35) Appl. author: 
Leo Burnett Co., Inc. © 18Nov63; 
KK177IO7. 

Lost for seven months in Alaska's ice 
and snow, found and still writing 
baautifully. Get the Jotter made 
by Parker with the T-Ball tip. (In 
American Armed Forces features, 
Aug. 1963, p. 8) Appl. author: Leo 
Burnett Co., Inc. © lAug63; 
KK175480. 

New Arrow by Parker plus 20 cart- 
ridges free; the fountain pen for 
students. (In Mailbag, fall ed. 
1963) © 10ct63; KK176467. 

New Parker Varsity plus 20 cart- 
ridges free. (in Mailbag, fall 
ed. 1963) Appl. author: Leo 
Burnett Co., Inc. © 10ct63; 
KKI76957. 

Now a clean-filling, smooth-writing, 
money-saving Parker cartridge pen, 
only $3.95; new Parker Arrow. 
(In Senior scholastic, Apr. 17, 
1963, p. 4) Appl. author: Leo 
Burnett Co., Inc. © 12Apr63 (in 
notice: I962); KKI76906. 
Now, a Parker cartridge pen for only 
$2.95. New Arrow by Parker. (In 
Practical English, Sept. 13, 1963, 
p. 6) Appl. author: Leo Burnett 
Co., Inc. © 9Sep63; KK175c44. 

Now 1/130 oz. of stainless steel 
speeds and smooths your writing, 
delivers up to 100,000 words even 
though it never touches paper. 
(In Life, Nov. 8, I963, p. 28) 
Appl. author: Leo Burnett Co., Inc. 
© 4Nov63; KK176868. 

Now, Parker uses stainless steel to 
give you an improvement In ball 
pen writing you can actually feel. 
(In Life, Nov. 15, 1963, P.2) 
Appl. author: Leo Burnett Co., Inc. 
© llNov63; KKI77063. 

$150,000 Jotter doodle depot sweep- 
stakes. (In Life, Aug. 23, I963, 
p. 39) Appl. author: Leo Burnett 
Co., Inc. © 19Aug63; KK175524. 

A Parker 45 Convertible is a lot more 
gift than you thought you could 
give. (In Life, Nov. 29, 1963, 
p.4o) Appl. author: Leo Burnett 
Co., Inc. © 25N0V63; KKI77315. 

Put the Jotters made by Parker on 
your Christmas list, $1.98 to $75, 
no other ball pens give so much 
beauty and reliability. (In Life, 
Dec. 20, 1963, p. 54) Appl. author: 
Leo Burnett Co., Inc. © l6Dec63; 
KKI77749. 
The reliable Parker Jotter. It even 
shifts gears. (In Life, Sept. 13, 
1963, p. 15) Appl. author: Leo 
Burnett Co., Inc. © 9Sep63; 
KKI75919. 



Save $65, and get a guarantee for 
life besides. Parker International 
Jotter. (In The Atlantic, Oct. 
1963, p. 20) Appl. author: Leo 
Burnett Co., Inc. C 30Sep63; 
KKI7657I. 

Three of life's biggest little 
necessities: the right time, a 
quick light, and a ball pen that 
writes. The reliable Parker 
Jotter. (In Life, Sept. 27, 1963, 
p. 113) Appl. author: Leo Burnett 
Co., Inc. © 23Sep63; KKI76905. 

Why give your favorite student a good 
pen when he'll Just lose It? 
The new Parker 45 convertible. 
(In Life, Aug. I6, I963, p. 71) 
Appl. author: Leo Burnett Co., Inc. 
© 12Aug63; KKI75369. 

Why not give a Parker, the pen you'd 
like to get? The new Parker VP. 
(In Life, Dec. 13, 1963, p. 56-57) 
Appl. author: Leo Burnett Co., 
Inc. © 9Deo63; KK177649. 

PARTICLE DATA INSTRUMENT CO. , PARTICLE 
DATA LABORATORIES, INC. See PARTICLE 
DATA LABORATORIES, INC. PARTICLE 
DATA INSTRUMENT CO. 

PARTICLE DATA LABORATORIES, INC, 
PARTICLE DATA INSTRUT'ENT CO. © 
ElectroZone particle pulse analyzer 
and data converter. © 27Nov63; 
KKI77266. 

fASTEMASTER, INC. © 

A clean easy way to paste. The Paste 
pen. © 29Aug63; KKI76028. 

PATENT PERFECT CORP. © 

Rules of Tab, a game of skill. 
Appl. author: Norman Bennett. 
© 28Dec6l; KKI75265. 

PATENT SCAFFOLDING CO., INC. © 

Prefab steel erection bents. (Bulle- 
tin PSS-57) Appl. author: De Garrao, 
Inc. © 10ct63; KKI76099. 
Safety rules and Instructions no.501 
for Trouble Saver sectional scaf- 
folding. Appl. author: 0. H. Jung- 
gren. © 9Jul63; KK174558. 
Safety rules and instructions no.601 
for Gold Medal Junior safety swinging 
scaffolds. Appl. author: 0. H. 
Junggren. © 9Jul63; KKI74559. 

PAWL, WALTER S. 

The queen's desire. See 
HEINDRICH, FRANK K. 

PEARL BREWING CO. © 

Funny beer glass? Wrong twice . 
(In Chicago dally news, Sept. 24, 
1963, p. 20) Appl. author: John W. 
Shaw Advertising, Inc. © 24Sep63; 
KKI76O2''. 

PECK SPRING CO. © 

The Peck Spring Company. Appl. 
author: William J. Buckley. 
© 3Jun63; KKI75108. 

PEKAO TRADING CORP. © 

Paozki do Polski na swieta. 
© 26Sep63; KKI76498. 

PELLON CORP. © 

Almost everything for a man has Pellon 
non-woven interfacing to keep the 
shape. (In Esquire, Sept. I963, 
p. 49) © i5Aug63; KK175377. 

If these 40 inches stretch, you're 
in fashion. (in Women's wear daily, 
Oct. 16, 1963, p. 3) © I60ct63; 
KKI76692. 

Is your fabric department stocked 
with hard-to-sell interfacings? 
Pellon non-woven interfacings. 
(In Women's wear daily, Nov. 4, 
1963, p. 7) © 4Nov63; KKI77OI8, 



116 



COMMERCIAL PRINTS AND LABELS 



July-Dec. 



PELLON CORP. -Con. 
Luggage will wear all these tags 
better when It wears this one, 
first. (In Luggage & leather 
goods, July 1963, p. 84) © l5Jun63; 
KKI75127. 
She'll wear the coat ... and she'll 
lug them all home in her luggage . 
Pellon non -woven interfacing. 
(In Vogue, Sept. I5, I963, p.l't) 
19 lSep63; KKI76OI5. 
Take my advice darling, when you 
dress, insist on Pellon. (In 
Good housekeeping, Sept. I963, 
p. 222) © 20Aug63; KK175275. 
This is how your suit should look in 
the showroom. (in Dally news 
record, Nov. 7. 1963, 'p. 9) 
© 7N0V63; KKI77019. 
We're up to our ears. Smart sewing. 
(In What's new in home economics, 
Sept. 1963, p. 28) © 15Aug63; 
KKI75708. 
Where's Pellon at work? Pellon non- 
woven interfacing. (In Dally news 
record, Oct. 22, I963, p. 3) 
© 220ct63; KKI76693. 
You'll go to pieces, when you 

discover the complete die cutting 
service of Pellon. Pellon non- 
woven interfacings. (In Daily 
news record, Sept. 17, 1963j P-3) 
© 17Sep63; KKI76OI6. 

PENDLETON WOOLEN MILLS. © 

Authentic Pendleton, a bright way for 
a man to warm up to the idea that 
winter's coming to stay. (in 
Sports Illustrated, Oct. 1, I962, 
p. 42) © 27Sep62; KKI7566O. 

Authentic Pendleton, a longtime 
favorite with men who stick by 
their decisions. Illus.: Signed: 
Ted Rand. (In Sports Illustrated, 
Sept. 3, 1962, p. 31) © 30Aug62; 
KKI75675. 

Authentic Pendleton, a warm and 

wonderful way to say Merry Christ- 
mas. Illus.: Signed: Ted Rand. 
(In True, Dec. 1962, p. 78) 
© 20Nov62; KK175671. 

Authentic Pendleton, a warm and 

wonderful way to say Merry Christ- 
mas. (In Sports illustrated, 
Dec. 3, 1962, p. 93) © 30Nov62; 
KKI75667. 

Authentic Pendleton and a great day. 
(In Outdoor life, Nov. 1952, 
p. 93) © 250ct62; KKI75665. 

Authentic Pendleton and a morning 
with a nip in It. (in Outdoor 
life, Oct. 1962, p. 119) © 25Sep62j 
KKI75666. 

Authentic Pendleton and a morning 
with a nip to It. Illus.: Signed: 
Ted Rand. (In True, Oct. 1962, 
p. 75) © l8Sep62; KK175673. 

Authentic Pendleton and tickets right 
on the fifty. (in Esquire, Sept. 
1962, p. 72) © l6Aug62j KKI76926. 

Authentic Pendleton, expert choice 
for the good hours. Illus.: Signed: 
Ted Rand. (in Sports Illustrated, 
Nov. 5, 1962, p. 5) © lNov62; 
KKI75674. 

Authentic Pendleton for the boy who 
shows he's not about to miss out on 
the good things in life. (In 
Sports illustrated, Nov. 26, I962, 
p. 34) © 22Nov62; KK175669. 

Authentic Pendleton for the man who 
goes in for being active and likes 
being neat about it. (In Sports 
illustrated, Nov. 12, 1962, p. 32) 
© 8Nov62; KKI75668. 

Authentic Pendleton for the man who 
Isn't about to let the weather get 
to him, come what may, (In Sports 
Illustrated, Oct. 29, 1952, p. 66) 
© 250ct52; KKI7567O. 



Authentic Pendleton, great for putting 
a man at ease when you want him 
looking his best. (In Sports 
Illustrated, Aug. 27, 1962, p. 4) 
© 23Aug62; KK175664. 
Authentic Pendleton; Just about perfect 
for letting a man take on the out- 
doors, (in Spori"s illustrated, 
Oct. 15, 1962, p. 12) © 110ct62; 
KKI75658. 
Authentic Pendleton lets a man move 
In on his leisure looking and feel- 
ing a cut above anybody's average, 
(in Sports illustrated, Oct. 8, 
1962, p. 58) © 40ct62; KKI75659. 
Authentic Pendleton sets a boy to 
thinking. (in Sports illustrated, 
Oct. 22, 1962, p. 83) © l80ct52; 
KKI75657. 
Authentic Pendleton shows what wool 
can do for the man who ranks comfort 
right up there with style. (In 
Sports Illustrated, Sept. 10, 1962, 
p. 80) © 6Sep62; KKI75553. 
Authentic Pendleton, spirited answer 
to a man's notions about the way 
a sweater ought to look, feel and 
wear. (In Sports Illustrated, 
Sept. 17, 1962, p. 81) © 13Sep62; 
KKI75662. 
Authentic Pendleton, that's the 
sweater a man takes to when the 
going gets good and the snow flies. 
(In Sports Illustrated, Sept. 24, 
1962, p. 46) © 20Sep62; KKI7566I. 
Authentic Pendleton; the shirt that 
men of all ages collect with fervor, 
(in Good housekeeping, Oct. 1962, 
p. 52) © l8Sep62; KKI75656. 
Authentic Pendleton warm and welcome 
way to say merry Christmas. 
(In Field & stream, Dec. 1961, p. 97) 
© 24Nov61; KK174853. 
Come summer, and it's smooth sailing 
with Sir Pendleton aboard. 
(In Sports Illustrated, Mar. 26, 

1962, p. 57) © 22Mar63; KK176535. 
Country clothes by Pendleton; a pride 

of skirts, in a glory cf wool. 
Illus. signed: Ted Rand, (in 
Mademoiselle, Aug. 1963, p. 64-65) 
© 29JUI63; KKI7757O. 
Country clothes by Pendleton; now 
increase, multiply, replenish the 
wardrobe ... with cheviot. Illus. 
signed: Ted Rand. (In The New 
Yorker, Sept. l4, 1963, p. 92-93) 
© 12Sep63; KKI77572. 
Country clothes by Pendleton; or put 
It this way, our Pendleton mobiles, 
coats, suits and a shirt dress. 
Illus. signed: Ted Rand. (In 
Ladles' home Journal) © 2Jul63; 
KKI7757I. 
Early spring; warm one minute, cool 
the next. April 13. (In Sports 
Illustrated, Feb. 12, 1962, p.3l) 
© 8Feb62; KKI7673I. 
Fashion by the yard by Pendleton. 
(In McCall's pattern book, fall- 
winter 1963, p. 32) © 15Aug63; 
KKI77573. 
For goodlooking relajclng, wherever you 
are, it's Sir Pendleton. Mar. 22. 
(In Sports Illustrated, Mar. 26, 
1962, p. 53} © 22Mar62; KK176734. 
Prom out of the West come the clothes 
for school that suit you best for 
camping and hiking, too. (In 
Boys' life, Sept. I963, p.63) 
© 25Aug63; KKI77567. 
From out of the West, it's Pendleton 
shirts that go where the fun is. 
(in Sports illustrated, Sept. 9, 

1963, p. 102) © 5Sep63; KKI77555. 
How to be warm and comfortable at 40' 

and cool and comfortable at 70'. 
[Basketball scene] (In Esquire, 
Feb. 1963, p. 138-139) © 15Jan63; 
KKI7756O. 



How to be warm and comfortable at 40° 
and cool and comfortable at 70°. 
[Golf scene] (In Esquire, Mar. 
1963, p. 44-45) © l4Feb63j KK177559. 
It's Pendleton time, so pick a button 
down shirt that scores around the 
seasons. Feb. 23. (In Sports 
Illustrated, Feb. 26, 1962, p.3l) 
© 22Feb62; KKI76732. 
It's travel time, so the first thing 
to pack Is your Pendleton. May 30. 
© 8Mar62; 1CKI76733. 
The man, always ready to go; the 
Pendleton, right at home on the 
campus. (in Time, Sept. 13, 1963, 
p. 37) © 10Sep63; KKI7756I. 
The man got up early to get his buck; 
the Pendleton, good shirt for the 
man who knows his outdoors. (in 
Outdoor life, Nov. 1963, p. 85) 
© 250ct63; KKI77566. 
The man takes his studies seriously; 
the Pendleton, a shirt for the 
campus and the man who ' s at home 
there. (in Sports illustrated, 
Sept. 2, 1953, p. 43) © 29Aug63; 
KKI77552. 
The man takes to his leisure in the 
company of fine things; the Sir 
Pendleton, expert choice for a man 
at his leisure. (in Time, Oct. 4, 
1963, p. 54) © 10ct63; KKI77563. 
The man, up with the sun and ready to 
get going; the Pendleton, a man's 
kind of shirt for this kind of day. 
(In Field & stream, Oct. 1963, 
p. 108) © 24Sep63; KK177565. 
The men, get them together and 
they're up to a lot of good; 
the Pendletons classic shirts for 
grown men and growing ones. (In 
Good housekeeping, Oct. 1963 
p. 59) © l9Sep63; KK177564. 
A notable Pendleton for a good fresh 
day with a nip in the air. (In 
Sports Illustrated, Oct. 21, 1953, 
p. 31) © I70ct63; KKI77557. 
A notable Pendleton for the handsome 
look at leisure, too. (In Sports 
illustrated, Aug. 26, 1963, p.5) 
© 22Aug63; KKI77569. 
A notable Pendleton fresh from the 
Northwest for the man who knows 
style and appreciates comfort. 
(In Sports Illustrated, Oct. 7, 
1953, p. 82) © 30ct63; KKI77552. 
A notable Pendleton; step out in 
leisure and do so in style. (In 
Sports Illustrated, Aug. 19, 1963, 
p. 67) © l5Aug63; KKI77568. 
A notable Pendleton tames the elements, 
(in Sports illustrated, Sept. I6, 
1963, p. 69) © 12Sep63; KKI77554. 
Notable Pendletons; make your rounds 
In comfort. (In Sports illustrated, 
Oct. 14, 1963, p. 60) © 100ct63; 
KKI77558. 
Notable Pendletons; try the likes 
of these when the snow flies and 
you head for the ski slopes. (In 
Sports Illustrated, Sept. 23, 1963, 
p. 7) © 19Sep63; KKI77553. 
Now depend on Sir Pendleton, your 
good companion around the course 
and around the seasons. May 5- 
(In Sports illustrated. Mar. 26, 
1962, p. 55) © 22Mar62; KK176735. 
Now spring's busting out all over, 
and it's still Pendleton season, as 
every season is. April 25. (In 
Sports Illustrated, Mar. 12, 1962, 
p. 53. © 8Mar62; KKI76736. 
Only nature can produce the living 

fiber, wool. © 30Aug63; KK1756T8. 
Pendleton, a western way of life to 
enjoy any\Mhere. (In The Reader's 
digest, Oct. 1963, p. 270-271) 
© 20Sep63; KK177556. 



1963 



CURRENT REGISTRATIONS 



117 



Pendleton Is a designing state of 
mind. Penny Piper picked a peck 
of pretty Pendletons. Illus. 
signed: Ted Rand. (In Seventeen, 
Dec. 1962, p. 5) © lDec62; KKITTST"*. 

Pendleton Is a fresh state of mind. 
Country clothes. Illus. : Signed: 
Ted Rand. (In The New Yorker, 
Aug. 25, 1962, p. 63) © 23Aug62; 
KKI75676. 

Pendleton Is a going state of mind. 
Presenting our Matemaster suit. 
Illus. signed: Ted Rand. (In The 
New Yorker, Sept. 8, 1962, p.l06) 
© 6Sep62; KK17r575. 

Pendleton Is a merry state of mind. 
Country clothes. (In Seventeen, 
Aug. 1962, p. 71) © lAug62; 
KK175835. 

Pendleton Is a relaxing state of 
mind. So unwind, unjltter, relax 
... Pendleton's own Newport pants. 
Illus. signed: Ted Rand. (In 
Glamour, Aug. 1962, p.40) 
© 23Jul62; KKI77576. 

Pendleton Is a roving state of mind. 
CountiT' clothes. (In The Ladles' 
home Journal, summer 1962, p.l05) 
© 10Jul62; KKI75836. 

Pendleton Is a sportive state of mind. 
Country clothes. (In Seventeen, 
Sept. 1962, p. 43) © lSep62; 
KKI75837. 

Pendleton is a traveling state of 
mind. Country Clothes. Illus.: 
Signed: Ted Rand. (In Ladles' 
home Journal, Sept. 1962, p. 99) 
© 21Aug62; KKI75672. 

Sir Pendleton for the best of days. 
(In Time, Oct. 5, 1962, p. 35) 
© 20ct62; KKI75677. 

Snow weather Is wool weather and that 
means Pendleton. Feb. 8. (In 
Sports Illustrated, Feb. 12, 1962, 
p. 30) © 8Feb62; KKI7673O. 

TaJce a spring day, crisp around the 
edges, and wear your Pendleton, 
April 12. (In Sports Illustrated, 
Feb. 26, 1962, p. 33) © 22Feb62; 
KKI76729. 
You lounge best In a Pendleton, proud 
and comfortable. Indoors or out- 
doors, around the seasons. Mar. 8. 
(In Sports illustrated. Mar. 12, 
1962, p. 51) © 8Mar62; KK176737. 

Your Pendleton Is a fair weather 
friend as well as a cold weather 
companion. May 15. (In Sports 
illustrated, Feb. 26, 1962, p. 35) 
© 22Feb62; KKI76728. 

PEPPERIDGE FARM, INC. © 

Goldfish. 250 tiny crackers. 
© 15JUI63; KKI75107. 



PEPPI PRODUCTS, LTD. © 

Peppl, after bath lotion. Contents 
6 fl. ozs. © 5Jul63; KKi7't6l2. 



See BRADLEY 



PERTOKA, I. 

Au pays de cocagne. 
(MILTON) CO. 



PET NEEDS, INC. © 

Dog safety set. Silent dog whistle; 
identification barrel. N0.515. 
© 10ct63; KKI76773. 

PET TOY OF N. H. 

Para-Launcher with cut-out target. 
No.ltOO. © Pet Toy of N. H., the 
registered trade name for William 
C. Peterson; lNov63; KK177072. 

PETERSON, WILLIAM C. See PET TOY OF 
N. H. 

PEYTON PACKING CO. © 

Circus of summer treats. Lunch meats 
and franks. (In El Paso herald- 
post, city ed., Aug. 15, 1963, 



section A, p. 13) Appl. author: 
Thomas S. Duff. ® 15Aug63; 
KKI75213. 

PHILIPPINE CIOAR CO. © 

PCC. (Representational symbol PCC 
for Philippine Cigar Company) 
© 20Jun63; KKI75198. 

PHILLIPS, BUD. 

The Jet-Line flange weighted blade 
putters. Model 301. © George A. 
PhilUps d.b.a- Bud Phillips & Bud's 
House of Golf; 29May63; KK17'^623. 
The Jet-Line putter is a winner de- 
signed by a pro and played by pros. 
Model 201. © George A. Phillips 
d.b.a. Bud Phillips Sc Bud's House 
of Golf; 29May63; KK17'*622. 

PHILLIPS, GEORGE A. See PHILLIPS, BUD. 

PHILLIPS-VAN HEUSEN CORP. © 

Important announcement, until now 
shirtmakers have been blousemakers . 
(In Dally news record, supp.. 
Mar. 7, 1963) © 7Mar63; KK175273. 

PICO SAFE STAIRS CO. © 

Construction foreman's manual. 
© 10Apr63; KK17't573. 

PIEL BRDS., INC. © 

Bert and Harry introduce the new Plel- 
baok can. Appl, author: Young & 
Rubicam, Inc. © lJun63; KKI76296. 
Bert and Harry introduce the new Piel- 
back can. Beer. © lJun63; 
KKI76315. 

Can openers? Forget 'em, the Piel- 
back can is here. Beer. (in Athol 
daily news, July 19, 1963, p.3) 
Appl. author: Young & Rubicam, Inc. 
© l9Jul63; KK176292. 

Don't wait, savor the exciting taste 
of Fiels beer today. (in Athol 
daily news, June 3, 1963, p.5) 
Appl. author: Young & Rubicam, Inc. 
© 3Jun65; KKI76310. 

Enjoy Plels, it's natural brewed. 
Harry Piel . Appl. author: Young & 
Rubicam, Inc. © l8Jan63 (in notice: 
1962); KK1757U1. 

Light lager, Piels beer; Piels is the 
beer that gives you proof of flavor 
maturity and peak of flavor taste, 
right on the label. (In Life, 
Sept. 20, 1963, p.R6) Appl. au- 
thor: Young & Rubicam, Inc. 
© l6Sep63; KKI76291. 

New beer in town; try our delicious 
Piels beer. (In The Lowell sun, 
Apr. 9, 1963, p.5) Appl. author: 
Young & Rubicam, Inc. .© 9Apr63; 
KKI75306. 

New beer in town; try Piels beer 
today. (in The Lowell sun, 
Apr. 23, 1963, p. 7) Appl. author: 
Young & Rubicam, Inc. © 23Apr63; 
KKI76307. 

New Piel-back can. 6-pak carton. 
Appl. author: Young & Rubicam, 
Inc. © lJun63; KKI76286. 

News, famous Plels beer now on sale 
here, (in Athol dally news, 
June 17, 1963, p.5) Appl. author: 
Young & Rubicam, Inc. © 17Jun63; 
KKI76308. 

Notice from Bert and Harry Piel. 
(in Tap & tavern, Philadelphia, 
Jan. 28, 1963, p. 7) Appl. author: 
Young & Rubicam, Inc. © 28jan63; 
KK17D289. 

Now Piels premium beer 7 oz. splits. 
(Display 77) Appl. author: Young 
& Rubicam, Inc. © 17Dec62; 
KK17't609. 

Plels sales break records. Beer. 
(in Beverage retailer weekly, 
July 1, 1963, p.3) Appl, author: 
Young & Rubicam, Inc. ® lJul63; 
KK176304. 



Premium beer now at popular prices. 
(Display no. 75) Appl. author: 
Young & Rubicam, Inc. O 17Deo62; 

KK175610. 

Reward for bringing back Bert and 
Harry; economy pak, six 12 oz. 
throw-away bottles. Beer, (In 
The Times union, Albany, N. Y., 
Apr. 9, 1963, P. 10) Appl. author: 
Young & Rubicam, Inc. © 9Apr63; 
KKI7S288. 

Reward for bringing back Bert and 
Harry; economy pak, six 12 oz. 
throw-away bottles. We're having 
a peak of flavor celebration. Beer, 
(in Newark evening news, Apr. 8, 
1963, p. 7) Appl, author: Young & 
Rubicam, Inc. © 8Apr63; KKI76305. 

Reward from Bert and Harry Piel; 
six 12 oz. throw-away bottles. 
Beer. (In Holyoke transcript- 
telegram. Hay 9, 1963, p. 2) Appl. 
author: Young & Rubicam, Inc. 
© 9May63; KK176287. 

Right to the peak of flavor. Bej t 
Piel. Piels light lager beer. 
Appl. author: Young & Rubicam, Inc. 
© l8Jan63 (in notice: 1962); 
KKI757OO. 

Special for Bay Staters, 6OO Plel-back 
cans for $99. (in Athol dally news, 
Aug. 16, 1963, p. 8) Appl. author: 
Young & Rubicam, Inc. S l6Aug63; 
KKI76293. 

Special get-acquainted offer from 
Bert and Harry Piel. Beer. (in 
Holyoke transcript-telegram. 
May 21, I963, p.'t) Appl. author: 
Young & Rubicam, Inc. © 21May63; 
KKI76290. 

Today Bert Piel slashes the price of 
pleasure. Beer, (in The Danville 
news, Apr, 8, 1963, P. 5) Appl. 
author: Young & Rubicam, Inc. 
© 8Apr63; KKI7631I. 

PILLSBURY CO. © 

Apple crunch mix. New, rich crisp 
topping sweet apple slices. 
Net wt . 11 oz . Appl. states prev. 
reg. KKI41375. NM: additions & 
revisions. © 3Sep63; KKI77085. 

Ballard oven ready biscuits. 
Net wt. 8 oz. NM: additions & 
revisions. © 4Mar63; KK177096. 

Ballard oven ready buttermilk bis- 
cuits. Net wt. 8 oz. NM: addi- 
tions & revisions. © 8Apr63; 
KKI77097 . 

Barbecued chicken. 2 lbs. 11 ozs. 
net weight. © 25Sep63; KK177088. 

Bavarian creme fluffy frosting mix. 
6 1/4 oz- ne't wt . © lNov63; 
KKI7709I. 

Bavarian creme yellow moist cake mix. 
1 lb. 4 1/2 oz. net wt . © lNov63; 
KKI77092. 

Chicken sticks. 6 3/4 ozs. net 
weight. © 25Sep63; KK177094. 

Cinnamon almond coffee cake mix with 
crisp almonds. 12 1/2 oz. net wt . 
© 10ct63; KKI77093. 

Coconut-almond frosting mix. 
8 1/4 oz. net wt. © lMay63; 
KKI74510. 

Creamy, double Dutch fudge frosting 
mix. 12 1/2 oz. net wt. © lMay63; 
KKI74506. 

Creamy lemon flavor frosting mix. 
13 1/2 oz. net wt. Appl. states 
prev. reg. KK171195- NM: revisions. 
© 17Jun63; KK177084. 

Diced chicken, for salad, a la king, 
croquettes, and more. 10 ozs. net 
weight. © 25Sep63; KKI77089. 

Extra light pancake mix for waffles, 
too. 1 lb. net wt . Appl. states 
prev. reg. KK162974. NM : additions 
& revisions. © 15Aug63; KKI77083. 

Fluffy burnt sugar flavored frosting 
mix. 6 1/4 oz. net wt. © lMay63; 
KKI74505. 



118 



COMMERCIAL PRINTS AND LABELS 



July-Dec. 



PILLSBURY CO. -Con. 
Fluffy white frosting mix. 6 1/4 oz. 

net wt. Appl. states prev. rag. 

KKI68819. NM: art work. © lMay63; 

KKI74509. 
Golden sponge cake mix. 1 lb. 1/2 oz. 

net wt. © lMay63; KKI74507. 
Juicy apple turnover pastries. 

Net wt. 14 oz. © 3Jun63; KKI77090. 
New, 12 flaky buttermilk baking powder 

biscuits. Net wt . 8 oz . © 6May63; 

KKI77079. 
Old fashioned gingerbread mix. 

13 1/2 oz. net wt. Appl. states 

prev. reg. KKII9811 . NM: revisions. 

© I5JUI63; KKI77081. 
Old fashioned light honey ginger- 
bread mix. 13 1/2 oz. net wt . 

© 1Nov63j KKI7708O, 
Pink lemonade flavor moist cake mix. 

1 lb. 4 oz. net wt . Appl. states 

prev. reg. KKI6OO54. NM : revisions. 

© l4Jun63; KKI77082. 
Smoke-flavored chicken. 2 lbs. 

1.6 ozs. net weight. © 25Sep63; 

KKI77086. 
Swiss style chocolate flavor moist 

cake mix. 1 lb. 4 3/4 oz. net wt. 

© liyiay63; KK174508. 
Wild blueberry turnover pastries. 

Net wt. 14 oz. © 12Aug63; 

KKI77O87. 

PILLSBURY CO. TIDY HOUSE PRODUCTS 
DIVISION. See TIDY HOUSE PRODUCTS. 

PLACE HOMES, INC. © 

Do you have holes where houses ought 
to be? (In House & home, midwest 
ed.. May 1963, p. 38MWI-38MW2) 
Appl. author: Applegate Advertising 
Agency, Inc. © 22Apr63; KKI74323. 

PLATT & MUNK CO., INC. © 

Crayon magic; secret pictures that 
appear with a special magic crayon. 
Orange. 65:0125. Design: David B. 
Dreiman. © 10Apr63; iQa75643. 
Crayon magic; secret pictures that 
appear with a special magic crayon. 
Yellow. 64:0125. Design: David B. 
Dreiman. © 10Apr63; KK175642. 
Fairy tale puzzles, by Tasha Tudor. 
l60A:01C0. Four precision cut 
puzzles by the world's foremost 
fairy tale Illustrator. Pink box. 
© 22Mar63; KKI7692O. 
Fairy tale puzzles, by Tasha Tudor. 
160B:0100. Four precision cut 
puzzles by the world's foremost 
fairy tale Illustrator. Yellow box. 
© 22Mar63; KK176897. 
Fairy tale puzzles, by Tasha Tudor. 
l60C:0100. Four precision cut 
puzzles by the world's foremost 
fairy tale illustrator. Blue box. 
© 22Mar63; KKI76896. 
Longfellow's Hiawatha, the complete 
edition. No. 2034. Illustrated by 
Leo R. Summers. © 7Feb63; 
KKI76495. 
The Playtime pop-up library. 

620:0200. 4 pop-up story books 
that spring to life. © llMay63; 
KKI76372. 

PLUNKETT, WALTER T. © 

Pick plenty of prized, peppy picker- 
uppers. Schlltz. © 9May63; 
KKI74672. 

POLAR DAIRY CO. © 

Pevely Lush Bar. 6 Lush Bars. 
Contents 12 fl. ozs. © 6Sep63; 
KKI76615. 



POMONA TILE MANUFACTURING CO. © 

This sculptured tile went to market, 
(in Tile & architectural ceramics, 
June 1963, p. 2 of cover) Appl. 



author: Anderson-McConnell Adver- 
tising Agency, Inc. © l4Jun63; 
KK174512. 

POSNER, BERTHA B. © 

New foot-aid; new Crest therapy. 
© 23JUI6I; KKI74764. 

POST DIVISION, GENERAL FOODS CORP. 
See GENERAL FOODS CORP. POST 
DIVISION. 

POWERS (JOHN ROBERT) PRODUCTS CO., INC.© 
Deliciously extravagant and why not? 
John Robert Powers Bio-Treatment is 
the nearest thing to youth you can 
buy. (In The New Yorker magazine, 
Sept. 23, 1961, p. 87) Appl. author: 
Johnstone Advertising Agency. 
© 23Sep6l; KKI76273. 
For the woman who wants to look as 
young as she can for as long as 
she can. Introducing Privilege, 
the fluid night treatment supreme. 
(In Harper's bazaar. Mar. 1962, 
p. 72) Appl. author: Johnstone Ad- 
vertising Agency. © IMarb^; 
KKI75824. 

PRATT & LAMBERT, INC. © 

Sports field line marking paint; 
Olympic white. © 10Apr63; 
KKI74351. 

PREFERRED BUSINESS SERVICE. See 
PREFERRED BUSINESS SERVICE CORP. 

PREFERRED BUSINESS SERVICE CORP. © 
Especially for you, Valentine senti- 
ments from an angel, a Preferred 
angel, of course. © llFeb63; 
KKI74389. 
For sparkling office services. Pre- 
ferred angels. © 27Jun63; 
KKI7439I. 
From Preferred 's angels, a sincere 
wish for you: A most successful 
and prosperous I963. ® Preferred 
Business Service a.a.d.o. Preferred 
Business Service Corp.; 23Jan63; 
KKI74388. 
Preferred specialist In keeping up 
office morale. Your 1963-64- 
vacatlon schedule. © 6Mar63; 
KKI74392. 
Preferred' s angels send their warmest 
wishes to your own angel, your 
secretary, of course. © 19Apr63; 
KKI74390. 

PREMIER PEAT MOSS CORP. © 

Mall this card now for the peat pots 
that plants thrive in; Pep Pots. 
Appl. author: Freiwald & Coleman. 
© 100ct63; KKI76903. 

PREMIUM CORP. OF AMERICA. See 
COMMUNICATIONS ASSOCIATES. 

PRESSER (THEODORE) CO. © 

The Presser calendar of twentieth 
century composers. I963. 
Appl. author: Victor L. Panelll. 
© 7Sep62; KKI75177. 

PRESSING SUPPLY 00. © 

Lady Presco deluxe ironing pad and 
silicone cover. Style 210. 
© 28Jun63; KKI74444. 

PROCTER & GAMBLE CO. © 

Announcing an Informative and interest- 
ing lecture. The role of fluorides 
in preventive dentistry. © 5Aug63; 
KK175729. 
Crest makes enamel more decay-resis- 
tant, (in Dental Management, 
special Issue, June 1963, p. 4-5) 
© lJun63; KKI7618I. 
From a TV first. Important series of 
postgraduate study films. 
© 5Aug63; KK17573O. 



Help yourself to a smile, an informa- 
tive full- color, 15 minute film on 
the fundamentals of dental health. 
© 5Aug63; KKI75728. 
The only real bargain in toothpaste, 
fewer cavities. Crest. (In The 
Oregon Journal, July 25, I963, p. 11) 
Appl. author: Benton & Bowles, Inc. 
© 25JUI63; KKI77044. 
There were Z\.% fewer cavities with 
Crest, say the Brldgewaters of 
Bloomington, Indiana. (in Ebony, 
Oct. 1963, p. 3) Appl. author: 
Benton & Bowles, Inc. © 17Sep63; 
KK177042. 
Why your dentist may recommend Crest 
at your next checkup. (In Good 
housekeeping, Nov. 1963, p. 5) 
Appl. author: Benton & Bowles, Inc. 
© 170ct63; KKI77043. 
Your dentist applied stannous fluoride 
to help protect your teeth, now it's 
up to you. © 8JUI63; KKI75727. 

PRODUCT DESIGN & DEVELOPMENT CORP. © 
Whirligig; the musical chairs game. 
4305-X. Appl. author: Milton 
Bradley Co. © 13Feb63; KKI76599. 

-PROFESSIONAL DIVISION, LEHN & FINK 
PRODUCTS CORP. See LEHN & FINK 
PRODUCTS CORP. PROFESSIONAL DIVI- 
SION. 

PROTEXALL CHEMICALS, INC. © 

Screen-Pruf admits only fresh air, 

nothing that flies, crawls or*bltes 

gets thru. Appl. author: Donald G. 

Curtis. © 12Jun63; KKI76569. 
Screen-Pruf, pressurized; make screens 

bug proof. Contents: net wt . 

16 oz. Appl. author: Donald G. 

Curtis. © 27Jun63; KKI76395. 

PULLMAN VACUUM CLEANER CORP. © 
Built-in vacuum cleaner system. 
Vacmobile. Appl. author: Stanley 
Berns. © 23Sep63; KKI76203. 

PUNCH-LOK CO. © 

Clampways. (Bulletin no. 83) 

© 20Aug63; KKI75379. 
Clangjways. (Bulletin no. 84) 
© 150ct63; KKI76338. 

PUREX CORP. , LTD. © 

Alice takes tea with the Mad Hatter, 
by Marion Howington. Bath size 
SweetHeart. (Through the looking 
glass in 196I, adventure no. 13) 
(In Seventeen, Oct. 1961, p.l46) 
© 10ct6l; KKI75195. 
At Purex we work very hard to make 
the kind of products women want to 
buy and you want to sell. Sweet- 
Heart soap. (In Progressive 
grocer, Oct. I961, p.io) Appl. 
author: Foote, Cone & Beldlng. 
© 10ct6l; KKI74918. 
Get lost in lilac. French Lilac, by 
Wrisley, for the private world of 
the bath. (In Glamour, Sept. I963, 
p. 64) Appl. author: Foote, Cone & 
Belding. © 20Aug63; KK175905. 
Mild as fine hand soap. Trend for 
dishes. (In Parents' magazine, 
Feb. 1961, p. 62) Appl. author: 
Foote, Cone & Beldlng. © 25Jan6l; 
KKI75155. 

PURITY STORES, INC. © 

Los Altos yellow freestone, Elberta 
peaches. Net weight 1 lb. 13 oz. 
© 25Jan63; KKI74394. 



Q. 



QUAKER OATS CO. © 

Cap't. Crunch sugar-sweet cereal. 
Net. weight 7 1/2 oz . © 19Jun63; 
KKI75537 . 



1963 



CURRENT REGISTRATIONS 



119 



OUAKER STATE OIL REPINING CORP. © 

Winning symbol of protection, Quaker 
State, the best engine life pre- 
server. (In Time, Dec. 1, I96I, 
p. 70) © lDec6l; KKI75786. 

QUALITY BAKERS OF AMERICA COOPERATIVE, 
INC. © 

Du pain ordinaire chez nous, ah non. 
Allez droit a la fralcheur et a la 
quallte Weston. (In La Presse, 
Aug. 15, 1963, p. 16. Montreal) 
© 15Aug63; KKI77582. 
Enjoy on-the-farm flavor and fresh- 
ness. Schmidt's Blue Ribbon en- 
riched bread. (In The Dally mall, 
Hagerstown, Md., Sept. 19, 1963, 
p. 21) © 19Sep63; KK17713^. 
For sandwiches, for snacks, for toast, 
use Batter Whipped Sunbeam thin- 
king, thin-regular. (In The Oak 
Rldger, Apr. 18, I963, p. 5) 
© l8Apr63; KKl7t785. 
Free, 11,000 sliver dollars. Sunbeam 
king size by Stroehmann. (In The 
Scranton times, June 3, 1963) 
© 3Jun63; KK174887. 
Fresh twist, pony tail. Stroehmann 
Sunbeam family style. (In Williams- 
port sun-gazette, Apr. 3, 1963, 
p. 6) © 3Apr63; KK17'»780. 
From our original 1900 recipe comes a 
legend of a loaf. Grandma Schmidt's 
Blue Ribbon bread. (In Bedford 
County press, Apr. 25, 1963, p. 8) 
© 25Apr63; KK17^778. 
A gentle little squeeze can tell a 
lot. Sunbeam king size by Stroeh- 
mann. (In DuBois courier-express, 
Apr. 22, 1963, p. 7) © 22Apr63; 
KK17't782. 
Grand old tune, great new bread. 

Sunbeam Round 'n Round. (In Press, 
Binghamton, N. Y., Oct. 9, I963, 
p. 1*3) © 90ct63; KK177129. 
Here's convenience with a neat new 
twist; Stroehmann Sunbeam pony tall, 
fresh twist, wrapper. (In Berwick 
enterprise. May 8, 1963, p. 7) 
© 8May63; KK17'i777. 
Look, new and really different, 

Schmidt Blue Ribbon round 'n round, 
fabulous new round white bread, 
(in Bedford County press, June 6, 
1963, section 2, p. 8) © 6Jun63: 
KKI75193. 
A miracle of convenience, Stroehmann 
easy open, easy seal label. Sun- 
beam. (In The Evening times, Sayre, 
Athens, South Waverly, Pa. & Waver- 
ly. N. Y., Apr. 24, 1963, p. 7) 
© 24Apr65 KK17'+784. 
New on-the-farm flavor. Schmidt's 
Blue Ribbon enriched bread. (in 
News-Dost, Baltimore, Sept. 17, 
1963," p. 6) © 17Sep63j KKI77133. 
New, really different; fabulous round 
slices with locked in flavor. 
Sllvercup Round. (In Chicago 
tribune, Sept. 13, 1963, p. 9) 
© 13Sep63; KK177128. 
New, really different, fabulous round 
slices with looked-ln flavor. 
Sunbeam Round 'n Round. (In Index- 
Journal, Greenwood, S. C, June 13, 
1963, p. 13) © 13Jun63; KK17't890. 
New, Stroehmann Sunbeam in the pony 
tail wrap. (In Hazleton standard- 
speaker. May 1, 1963, p. 6) 
© lMay63; KK17'+78l. 
No more loose ends, neat from start 
to finish. Sunbeam king size by 
Stroehmann. (In Clean times 
herald. May 8, 1963, p. 25) 
© 8May63; KK17't776. 
Now on-the-farm goodness gets modern 
convenience. Schmidt's Blue 
Ribbon enriched bread. (In The 
Morning herald, Hagerstown, Md., 
Sept. 12, 1963, p. 16) © 12Sep63; 
KKI77136. 



One gentle squeeze means so much. 
Sunbeam king size by Stroehmann. 
(In Tyrone dally herald. May 1, 
1963, p. 16) © lMay63; KKI7W79. 

Only Sunbeam Is Batter Whipped. 
(In The Wilson dally times, 
Sept. 16, 1963. p. 9) © l6Sep63; 
KK177135. 

Play the music loud and clear. Sunbeam 
Round 'n Round Is here. (In 
Lebanon dally news, Sept. 18, I963, 
p. 17) © l8Sep63; KKI7713O. 

Strike up the band, there's a great 
new bread In town. Round 'n Round. 
(In The Altoona mirror, Sept. 25, 
1963, p. 15) © 25Sep63; KKI77131. 

Sunbeam guarantees soft, fresh, 
perfect rolls. (In Waterbury 
American, June 10, I963, P-22) 
© lOJun63; KK17'+885. 

Sunbeam round enriched bread. One 
half pound. © llSep63; KKI7676I. 

Takes two to satisfy every taste and 
only Sunbeam bakes 'em. (In 
Post-bulletin, May 22, 1963, p. 12) 
© 22May63; KK17'*886. 

There's more to this bread than good 
looks, there's honest-to-goodness 
bread flavor ... in Batter Whipped 
Sunbeam. (In The Charlotte observ- 
er, Apr. 15, 1963, p. 18) © 15Apr63; 
KK17'+889. 

Thinking about lots of sandwiches, 
then thin-king is for you. Sunbeam. 
(In The Knoxvllle Journal, Apr. 26, 
1963, p. 23) © 26Apr63; KK174783. 

To please you, your neighbor, too; 
takes two, and only Sunbeam bakes 
'em. (In Post-Bulletin, May 13, 
1963, p. 17) © l5May63; KK174888. 

We drummed up thumpln' good Sunbeam 
Round 'n Round. (In Lancaster 
new era, Oct. 2, I963, p. 27) 
© 20ct63; KKI77132. 



R 



RAGAN, REX. 

Tax load or pay load? See ALLEN 
AUTO LEASING CO. 

RAMBUSCH DECORATING CO. © 

Annullte. DL-16--DL-17. Catalog 
sheet. Appl. author: Edward 
Rambusch. © l6Aug63; KK175'+70. 
Domes. Contemporary 38". Appl, au- 
thor: Edward Rambusch. © 3Jul63: 
KKI7455&. 
Quartzline units. Catalog no.MF-998-3. 
Appl. author: Edward Rambusch. 
© 3Jul63; KKI74555. 

RAND, TED. 

Authentic Pendleton. See PENDLETON 

WOOLEN MILLS. 
Country clothes by Pendleton. See 

PENDLETON WOOLEN MILLS. 
Pendleton is a designing state of 

mind. See PENDLETON WOOLEN MILLS. 
Pendleton is a fresh state of mind. 

See PENDLETON WOOLEN MILLS. 
Pendleton is a going stat-e of mind. 

See PENDLETON WOOLEN MILLS. 
Pendleton Is a traveling state of 

mind. See PENDLETON WOOLEN HILLS. 

REALISTIC PRODUCTS CO. © 

Par Tu golf game. Instructions; 
game rules. © lJul63; KK174986. 

RED HEART PET POODS, JOHN MORRELL & CO. 
See MORRELL (JOHN) & CO. RED HEART 
PET FOODS. 



RED OWL STORES, INC. © 

Brownie mix. Add egg and water. 
Net wt. 1 lb. Appl. author: 
Michael J. McMahon. © lJun63; 
KKI75914. 



Butter flavored honey graharns. 

Net wt. one pound. Appl. author: 

M. J. McMahon. C 31Jul63; 

KK177684. 
Creamy fudge flavor. frosting mix. 
Net wt. 13 1/4 ozs. Appl. author: 
Michael J. McMahon. C 15Jan63: 
KKI75818. 
Plnnazlo'8 Italian style enriched 

bread. Net wt. 1 1/2 lbs. 

Appl. author: George Vlckerman. 

O 6Peb63 (in notice: I962); 

KK175742. 
Flavoree butteracotch-vanllla Ice 

cream. Half gallon liquid. Appl. 

author: Michael J. McMahon. 

© 3Jun63; KKI77I58. 
Frosting mix, creamy white. Net. wt. 
13 3/4 023. Appl. author: Michael 
J. McMahon. © 15J9n65; KKl'"^'':!. 

Red Owl cinnamon rolls, 8 rolls with 

Icing. Net weight 9 1/2 oz. Appl. 

author: Michael J. McMahon. 

© 17Jun63; KKI76236. 
Saltlnes. Net weight one pound. 

Appl. author: M. J. McMahon. 

© 3IJUI63; KK177646. 

REGAL KNITWEAR CO., INC. © 

I'm not really a prince. [Boy in 
striped sweater; standing in front 
of man] (In New York times maga- 
zine, Aug. 5, 1962, p. 40) © Regal 
Knitwear Co., Inc.; 5Aug62; 
KKI75255. 

REHBERG, EVA MARIE. © 

Hamburger Blutgerlcht . West Germany. 
© 28N0V63; KKl 77293. 

REILY (WILLIAM B. ) & CO., INC. © 

Dark roast pure French style, Luzlanne 

coffee. Two pounds net weight. 

© lApr63; KKI77723. 
Dark roast RT extra strong, Luzlanne 

coffee and chicory. Three pounds 

net weight. © lApr63; KK177722. 
Instant Luzlanne coffee and chicory, 
premium blend. 10 oz. © lJul63; 

KKI77718. 
Luzlanne instant tea, with malto- 

dextrin. 3 ounces net weight. 

© lDec63; KK177721. 
Luzlanne tea. 48 flow tea bags. 

Net weight 3 1>/^ oz. © lDec62; 

KK177724. 
Luzlanne tea; orange pekoe and pekoe 

black tea. 1/4 lb. © lNov6l; 

KKI7772O. 
Luzlanne tea. 12 family size, flow 

tea bags. Net weight 3 oz. 

© lAug63; KKI77725. 
Regular grind Luzlanne coffee and 

chicory. One pound net weight. 

© lSep63; KKI77719. 

REIS, JEANNE. © 

QuELker Cousin Ruth, ten inch cloth 
doll kit, style about 18OO. 
Kit consists of ready to cut and 
stuff doll. © 29Jun63; KK174450. 

REMCO INDUSTRIES, INC. © 

Dr. John Littleohap, father of the 
Llttlechap family. Style no. 1400. 
© 6Apr63; KK176648. 
Judy Llttlechap, big sister of the 
Llttlechap family. Style no. 1100. 
© 6Apr63; KKI7665O. 
Libby Llttlechap, kid sister of the 
Llttlechap family. Style no.l300. 
© 6Apr63; KKI76649. 
Lisa Llttlechap, mother of the 

Llttlechap family. Style no. 1200. 
© 6Apr63; KKI76651. 
The Llttlechap family. Dr. John 
Llttlechap; Lisa, his wife; their 
two daughters, 17 year old Judy and 
10 year old Libby. Style no.l900. 
© 6Apr63; KKI76652. 



120 



COMMERCIAL PRINTS AND LABELS 



July-Dec. 



RENDINA, LEO. © 

Here they are, America's greatest 
racing qualifiers. [Ooo-gah, 
ooo-gah & 7 other emblems] 
© lNov63; KK176a58. 

REPLOGLE GLOBES, INC. © 

New, Replogle true-to-llfe talking 
globe. Brochure. © 240ot63; 
KKI76862. 

REPUBLIC MOLDING CORP. © 

New, boilable Polly-Flex tumblers. 
No. 128, 16 oz. Appl. author: 
Elon C. Olson. © 5Apr63; KK174438. 

New Roto-Tray and better. Polly Flex. 
Appl. author: Richard Kruse. 
© 7Jan63; KKl7'^'^4l. 

Republic Molding Corporation announces 
it's Republic's Polly-Flex promo- 
tion. Styrene crystal clear waste 
basket. Appl. author: Richard C. 
Klebbe. © 7Jun65; KKn>ik39. 

What's new in gardening? The new 
no. 233 Polly-Flex Kaddy Carrier. 
Appl. author: Elon C. Olson. 
© 5Apr63; KKllkkkO . 

RESTONIC CORP. © 

Silver anniversary sale. Flexoform 
mattress. (In House beautiful, 
Aug. 1963, p.l'^) Appl. author: 
Bozell & Jacobs, Inc. © 17Jul63; 
KK17't830. 

REVLON, INC. © 

Don't go near the weather without 
Aquamarine. (in The New Yorker, 
Feb. 17, 1962, p. 7) © l6Feb62; 
KK177't21. 
Even if you give only one manicure a 
day, you should read this. Nail 
enamel. (in American hairdresser, 
Aug. 1961, p. 10-11) Appl. author: 
Warwick & Legler, Inc. © lAug6l; 
KK17'^7'+3• 
If you disdain the mundane, shun the 
banal. Revlon ' s new Jungle Peach. 
(In Vogue, Apr. I963, p.18-19) 
Appl. author: Norman, Craig & 
Kummel, Inc. © lApr63; KK17719'*. 
My face never felt so clean, my skin 
never looked so clear. Clean and 
Clear. (in Seventeen, Feb. 1962) 
© 2Jan62j KKI76398. 
Revlon creates the most fashion 
changing look since make-up was 
invented. Contempera. (in Seven- 
teen, Nov. 1961, p. 19) Appl. au- 
thor: Warwick & Legler, Inc. 
© lNov6l; KK17't7'+5. 
Revlon lights up the night scene with 
a never-before evening make-up. 
Frosted Touch & Glow evening make- 
up collection. (in Vogue magazine, 
July 1963, p. 9) Appl. author: 
Norman, Craig & Kummel, Inc. 
© lJul63; KKI77192. 
Revlon makes lipstick over, all the 
way. New Super-Lustrous II formula. 
(In Seventeen, Dec. 1961, p.l8-19) 
Appl. author: Wanxick & Legler, 
Inc. © lDec6l; KK1747't4. 

REYNOLDS (R. J.) TOBACCO CO. © 

Salem softness freshens your taste 
with the smoothest flavor In 
cigarettes today. (In Atlanta 
Journal and Atlanta constitution, 
Sept. 1, 1963. p. 5) © lSep63J 
KKI75682. 

REYNOLDS MANUFACTURING CO. 

Load distribution table for Reyco 
tandem model 21-4. (Bulletin 
no.TS67) © Reynolds Manufacturing 
Co., division of A. J. Industries; 
12Aug63; KKI76459. 

RHYTHMS PRODUCTIONS, © 

Motivations for modern dance. CC 61O, 
By Ruth White. Illus.: Signed: 
Maria Wallace. © lJun62; KKI7716I. 



RIBLET PRODUCTS, INC. © 

Riblet buildings; industrial, 

commercial, agricultural, educa- 
tional. Steel fabricated rigid 
frame designs. © l8jul63; 
KKI76547. 
Riblet buildings. Steel fabricated 
post-beaim designs. © l8jul63; 
KKI76548. 

RICHARDS, AARON ALLEN. © 

Golden Keyboard instrument of Opera- 
tion Cosmic Consciousness. 
© 20ct63; KKI76713. 

RICHARDS MANUFACTURING CO. © 

Buckingham footplate hand drills; 
middle ear surgery instiniments. 
Appl. author: Harry T. Treace. 
© l80ct63; KKI76532. 
Constant -Aire tourniquet. N0.I3OO. 
Appl. author: Harry T. Treace. 
© 30Sep63; KKI76026. 



RICHARDSON, ERNEST. 
PRISES. 



See E. R, ENTER- 



RIEGEL PAPER CORP. © 

Dixie breakfast eggs. (Design 

no.300-L) © 3OJUI63; KKI74904. 
[Ice cream vendor] One pint liquid. 

(Design no. 2038) © 19Aug63; 

KKI77679. 
Miller Bros. Creamery monthly feature 

ice cream. One pint liquid. 

(Design no. 2028) © 26Apr63; 

KK17'+479. 
[Napkin, plate & spoon] One gallon 

liquid. (Design no. 2042) 

© 110ct63; KKI76806. 
Nylons. S-14-6. © Riegel Paper 

Corp. (in notice: Lassiter); 

7Sep62; KK175561. 
Stewart's Spumonl ice cream. One- 

half gallon liquid. (Design no. 

2040) © l60ct53; KKI76519. 
Thriftway Super Markets grade A. 
large eggs. (Design no.299-L) 

© lAug63; KKI74905. 
Wesley's Quaker Maid ice cream; 

neapolltan. One pint liquid. 

(Design no. 2030) © 21Jun63; 

KKI74476. 

RIGER, ROBERT. 

Will he gain ground like Jlmray 
Brown? See EQUITABLE LIFE 
ASSURANCE SOCIETY OF THE UNITED 
STATES . 

Will he keep cool under pressure like 
Julius Boros? See EQUITABLE LIFE 
ASSURANCE SOCIETY OF THE UNITED 
STATES . 

Will he reach the heights like Dolph 
Schayes? See EQUITABLE LIFE 
ASSURANCE SOCIETY OF THE UNITED 
STATES. 

Will he set world records like Bob 
Mathias? See EQUITABLE LIFE 
ASSURANCE SOCIETY OF THE UNITED 
STATES . 
Will he strike 'em out like Carl 
Hubbell? See EQUITABLE LIFE 
ASSURANCE SOCIETY OP THE UNITED 
STATES. 

Will there ever be an equal to Jim 
Thorpe? See EQUITABLE LIFE 
ASSURANCE SOCIETY OF THE UNITED 
STATES . 

RING BRINGS PIZZA, INC. © 

Pizza wallet menu. © 15Aug63; 
KKI76094 . 

RIO RANCHO ESTATES, INC. © 

American Realty and Petroleum Corp. 
presents a pictorial report on 
their newest sunland community; 
amazing land bargain In the suburbs 
of sunny Albuquerque, New Mexico. 
(In The New York times, Oct. 27, 
1963, p.lOE) © 270ot63; KKI77IO2. 



Your own western size ranch estate 
for sunshiny, year round living; 
amazing land bargain, Rio Rancho 
Estates in the suburbs of sunny 
Albuquerque, New Mexico. © 150ct65; 
KKI76863. 

RIVAL PACKAGING CO. 

Are you treating your dog like a 
walking garbage can? (In Daily 
news. New York, Oct. 22, I963, 
p. 45) Appl. author: Doyle Dane 
Bernbach, Inc. © Rival Packaging 
Co., division of Associated Products, 
Inc.; 220ct63; KK176635. 
Beware dogs. (In Chicago tribxme, 
Nov. 12, 1963, p. 18) Appl. 
author: Doyle Dane Bernbach, Inc. 
© Rival Packaging Co., division 
of Associated Products, Inc . j 
12Nov63; KK177294. 

ROBBINS FLOORING CO. 

Air-flow cove base; improved under 
floor ventilation for recreational, 
industrial and commercial buildings. 
Appl. author: John C. Fleming. 
© E. L. Bruce Co., Inc. (in notice: 
Robbins Flooring Co., subsidiary 
of E. L. Bruce Co.); 30Aug63; 
KKI75827. 

ROBERTS, NATHAN M. © 

Confederate barbecue seasoning. 
Net wt. 12 oz. or more. 
© 10Jan63; KKI74567. 

ROBINSON MANUFACTURING CO. © 

Durever Twenty seamless sheer nylons. 
Seamless, 2 pairs. Appl. author: 
Jean Hlgdon. © 5Jun63; KK174750. 

ROCHE, PHILIP. See NORHILL PRODUCTS 
CO. 

ROCKY MOUNTAIN METAL PRODUCTS CO. © 
Save time, serve more patients better, 
use modern multi-purpose RM equip- 
ment and electro-mechanical proced- 
ures. Art director: Gene Kramer, 
(in American Journal of orthodontics, 
Oct. 1962, opposite Index) 
© 150ct62; KKI74656. 

RODALE, J. I. © 

Little Red Riding Hood, or It shouldn't 
happen to a wolf, a humorous play 
for little girls ?nd boys. The 
devil wants you to smoke. © 3Apr63; 
KKI74347. 

Mary Contrary, a comedy for young 
folks. © 3Apr63; KK174349. 

Le pain de menage, a comedy in one act 
by Jules Renard, and Article 330, 
a play in one act by Georges 
Courteline. (A Rodale books foreign 
language record) © 3Apr63; KK174348. 

RODDENBERY (W. B. ) CO., INC. © 
Happy Kids dill pickles. 1 pint, 
6 fl. ozs. © 23May63; KK175157. 

ROMA-KOTE PAINT MANUFACTURING CO. © 
Exterior wall coating. © lJul63; 

KK175024. 
High gloss enamels. © lJul63; 

KKI75026. 
House paint. © lJul63; KK175022. 

Porch and floor. © lJul63; 

KKI75021. 
Teen tones. © lJul63; KK175027. 
Tot tones. © lJul63; KK175025. 
Wall paint. © lJul63; KK175020. 
Windows, shutters and trim. 

© IJUI63; KKI75023. 



ROMA LABS. © 

Ra Mo Mint, germicidal & bacterialogl- 
cal deodorant. Appl. author: 
G. K. Oberdorff. © lJul63; 
KKI762O8. 



1963 



CURRENT REGISTRATIONS 



121 



ROSKAM CO. 

Ageratum. (Glorybloom's Showers of 
Flowers) © Glorybloom Garden 
Products, dlv. of Roskam Co.; 
15Feb63; KK175998. 
Aster. (Glorybloom's Showers of 
Flowers, no. 12) © Glorybloom 
Garden Products, dlv. of Roskam 
Co.; 15Feb63; KK17599'*. 
Dlanthus. (Glorybloom's Showers of 
Flowers, no. 10) © Glorybloom 
Garden Products, dlv. of Roskam Co.; 
l5Feb63; KK175995. 
Glorlosa daisy. (Glorybloom's Showers 
of Flowers) © Glorybloom Garden 
Products, dlv. of Roskam Co.; 
15Feb63; KK175997. 
Larkspur giants. (Glorybloom's 
showers of Flowers) © Glorybloom 
Garden Products, div. of Roskam 
Co.; 15Feb65; K175996. 
Petunias. (Glorybloom's Showers of 
Flowers, no. 9) © Glorybloom 
Garden Products, dlv. of Roskam 
Co.; 15Feb63; KK175999. 

ROTHMAN, HARRY. See ROTHMAN (HARRY) 
INC. 

ROTHMAN (HARRY) INC. 

And who shaves the barber? Hand- 
tailored, natural shoulder, Dacron 
and worsted suits. (In The New 
York times, Apr. 30, 1963, p. 17) 
© Harry Rothman, Inc. (in notice: 
Harry Rothman) ; 30Apr63; KK1755't7. 
Buy 100 shares of Harry Rothraan. 
Hand-tailored suits of English 
worsteds. (In The New York times, 
Oct. 29, 1963, p. 18) © 290ct63; 
KKI76639. 
A fabulous saving for the man who 
knows the finest. A special group 
of hand-tailored worsted suits. 
(In The New York times, Oct. 15. 
1963, p. 29) © I50ct63; KKn6h6k. 
How does Harry Rothman do it? AT&T 
move over. (In The New York times, 
Dec. 10, 1963, p. 38) © 10Dec63; 
Kia77'tl2. 
How does Harry Rothman do it? 
Confidential corporate report. 
Hand -tailored suits. (In The New 
York times, Oct. 1, 1963, p. 26) 
© 10ct63; KKI76070. 
How does Harry Rothman do it? 

Ssshh! We were born on Bleecker 
Street, (in New York times, 
Nov. 29, 1963, P.3'+) © 29Nov63; 
KK177264. 
How does Harry Rothman do it? Why 
is Winston going to the post office 
so often? Cin New York times, 
Dec. 17, 1963, p. 27) © 17Dec63; 
KKI77678. 
An important notice to all the men 
who eagerly await our fabulous 
Columbus holiday discoveries. Suits 
of English tweed. (In The New York 
times, Oct. 8, 1963, p.30)- 
© 80ct63; KKI76214. 
Is a great college tradition vanish- 
ing? Imported English tweed Ivy 
model suits. (In New York times, 
Aug. 20, 1963, p. 18) © 20Aug63; 
KKI75278. 
An old block off the chip. Suit 
story for the ivy man. (In New 
York times, Sept. 4, I963, p.26) 
© 4Sep63; KKI756O2. 
Out-of-town papers, please copy. 
(In New York times, Oct. 22, I963, 
p. 20) © 220ct63; KKI76521. 
Starts today. Twist tweed suits. 
(In The New York times, Nov. 11, 
1963, p. 28) © IIN0V63; KK1769'H. 

ROVER MOTOR CO. OF NORTH AMERICA. © 
Mk. II Rover, car woman can step into 
without skootching. (In The New 
Yorker, Sept. 7, 1963, P.75) Appl. 
author: Freeman & Gossage, Inc. 
© 7Sep63; KKI77165. 



ROYAL. See ROYAL STATIONERY CO, 

ROYAL CROWN COLA CO. O 

You go fresher with RC, goingest cola 
of the leading three. [Endorsed by 
Bob Smyth] (In Family circle, 
Sept. 1963, p. 65) Appl. author: 
D'Arcy Advertising Co. © 20Aug63; 
ICKI75183. 

ROYAL MCBEE CORP. © 

A matchless new expression of a famous 
tradition; the new Royal for '62. 
(In U. S. news & world report. 
Mar. 5, 1962, p. 92) © 5Mar62; 
KKI75579. 

ROYAL MACHINE & TOOL CORP. © 

Grip-lock chuck Jaws and special 
holding devices. (Bui, JR 963) 
Appl. author: John L. Ruscio. 
© 12Sep63; KKI7575O. 

ROYAL STATIONERY CO. 

Cruisalr. 10 labels [including] 
Madrid, Istanbul, Copenhagen. 
©Royal a.a.d.o. Royal Stationery 
Co.; 30Jun63; KK176370. 

RUBBERMAID, INC. © 

Aztec Kar-Rugs for Studebaker 
Corporation built cars. 
© 280c t63; KKI76808. 
Battery box, with special adjustable 
divider. No. 96-2987. © 17Jun63; 
KK17'+333. 
Big 1963 fall special. (Fall promotion 
of no. 7035 Rubbermaid bathtub mat) 
No. 7035 Rubbermaid Saf-Step bathtub 
mat. Catalog page. © l4jun63; 
KK17433'*. 
Build traffic, profits with Rubber- 
maid's big fall special; free, this 
Rubbermaid vanity wastebasket with 
purchase of no. 7042 Rubbermaid Safti- 
Grlp bathtub mat. (Fall promotion 
of no. 7042 Rubbermaid bathtub mat 
and no. 2952 vanity wastebasket) 
Catalog page. © 12Jun63; KK174335. 
Cash in on don't be a litter bug 
publicity. Kar-Tainer litter 
basket. [Catalog pagel Appl. 
author: Robert W. Loos. © 20Sep63; 
KKI75862. 
Citation Kar-Rug. (Universal fit, 
twin mat set) [Catalog page] 
Appl. author: Robert W. Loos. 
© 20Sep63; KKI7586I . 

Compact, self -selling display fixtures 
for Rubbermaid base cabinet storage 
line. Catalog page. © 19Jun63; 
KKI74337. 
Coronado custom floor mat. (In 

Automotive chain store, July 1963, 
p. 9) Appl. author: Robert W. Loos. 
© 25JUI63; KK17'^765. 
Double duty lid, fits no. 2955 waste- 
basket and no. 2960 busy bucket. 
No. 2961. © l6Sep63; KKI76083. 
8 ways to convenient, organized kitchen 
cabinet storage, all Rubbermaid. 
© 24Ju163; KKI75OO6. 
Exclusively for new car dealers, 
Aztec clear Vyluxe Kar-Rugs 
with Just a touch of color. 
Appl. author: Robert W. Loos. 
© 13Dec63; KKI77758. 
Heat-proof dish drainer. No. 6021. 

© 5Jul63; KKI7527I. 
Heat proof dish drainer. No. 6027. 

© 7Sep63; KXI76085. 
Heat-proof dish drainer. N0.6072. 
© 15JUI63; KKI74851. 
Increase Kar-Rug sales, by displaying. 
[Catalog page] Appl. author: Robert 
W. Loos. © 20Sep63; KKI75863. 
Krestliner Kar-Rugs, Kompact Kar-Rugs. 
(The custom-fit line) [Catalog pagel 
Appl. author: Robert W. Loos. 
© 20Sep63; KKI75859. 
New, double duty display Rubbermaid 
hamper fixture, no. 0797. Catalog 
page. © 19Jun63; KK174338. 



New Rubbermaid family-size cake cover. 

Catalog page. C 28Jun63; KK174850. 
New, super-sanitary rubber bristles. 

Rubbermaid toilet bowl brush. 

© I40ct63; KKI76807. 
=^ 0911 bath center for variety chain 

stores. Catalog page. O 27Jun63; 

KK174849. 
Rubbermaid announces a sales proven 

product assortment program at 

4058 off. Assortment no. 8889. 

Catalog page. © 12Jul63; KK17'*852. 
Rubbermaid steel reinforced laundry 

basket, the best you can buy. 

No. 2967. C 10ct63; KKI76184. 
.Self-Kushlon merchandising display 

fixture no. 0819. Catalog page. 

© l9Jun63; KK17'*336. 
Sink mat. No. 1291. © l6Sep63; 

KKI76084. 
Spring special, Rubbermaid Shelf - 

Kushion. © 12Dec63; KK177729. 
Stay -put sink stopper. No. 2102. 

© l6Sep63; KKI76O82. 
Twin sink dish drainer. N0.6OO8. 

© 5Aug63; KK175007. 
Ventura Kar-Rug. (Universal fit, 
twin mat set) [Catalog page] 
Appl. author: Robert W.Loos, 
© 20Sep63; KKI7586O. 

RUBINSTEIN (HELENA) INC. © 

Coming this fall, Helena Flubinstein's 
fabulous Boutique promotion. C'est 
magnifique, say Boutique. New, 
slim, Paris-inspired lipstick and 
liner in one. (In Beauty fashion 
magazine, Aug. 1963. p.40) 
© 9Aug63; KKI75918. 
Helena Rubinstein announces new, 
Herbessence Skin Life mask. (In 
Harper's bazaar, July I963, p. 3'*) 
© IJUI63; KK17455^. 
Let's talk about your skin, by Helena 
Rubinstein. New designs for beauty. 
Bio-Cleanser. (In Seventeen, Jan. 
1962, p. 32) © 31Dec6l (in notice: 
1962); KK17'+713. 
New, the exclusive dimensional make- 
up; brings your prettiest features 
into focus. Silk Fashion liquid 
make-up. (In Glamour, Sept. I963, 
p.75) © 20Aug63; KKI776II. 
New, the first mascara and lash build- 
er in one. Long-Lash. (In Sunday 
news. May 5, 1963, p. 123) © 5May63; 
KKI7463I. 
Now, see your skin glow with new 
aliveness; Herbessence Skin Life 
cream by Helena Rubinstein. (In 
Vogue, Sept. 1, I963, p. 236-239) 
© lSep63; KKI76045. 
Read the true facts, why some women 
look young at 50. Ultra Feminine. 
(In Reader's digest, Oct. 1963, 
p. 265) © 24Sep63; KKI76475. 
Whatever your complexion problem, 
Helena Rubinstein has exactly the 
right beauty preparation for it. 
Clear and Lovely medicated make-up. 
(In Ingenue, Sent. I963, p. 11) 
© 22Aug63; KKI76098. 
Whatever your complexion problem 
Helena Rubinstein has the right 
beauty preparation for you. (In 
Ingenue magazine, Oct. I963, P-l'*-) 
NM: additions. © 19Sep63; KKI7671I. 
A woman's mustache. (In The Los 
Angeles times, June 7, 1962, p. 6) 
© 7Jun62; KKI76OOI . 

RUST-OLEUM CORP. © 

Ah! ah! it's fresh. Stops Rust. 
(Wet sign ah: ah I it's fresh, 
form no.lSOR) Appl. author: 
Robert A. Fergusson. © l6Apr62; 
KKI75332. 

Cool, Rust-Oleum green aluminum. 
Stops Rust. (Spring window 
streamer, form no. 6232) Appl. 
author: Robert A. Fergusson. 
© 28Mar62; KK175329. 



122 



COMMERCIAL PRINTS AND LABELS 



July-Dec. 



RUST-OLEUM CORP. -Con. 

18 Rust-Oleum colors, 101 uses. 
(Spring window streamer, form 
no. 6230) Appl . author: Robert A. 
Fergusson. © 28Mar62; KK175351 . 
101 uses. Stops Rust. (Spring 
window streamer, form no. 6255) 
Appl. author: Robert A. Fergusson. 
© 28Mar62; KK175528. 
Snaps rusty metal back to life; 

Stops Rust. (Fall window streamer, 
form no. 6234) Appl. author: Robert 
A. Fergusson. © 28Mar62; KKlT5'+93. 
Stops rust; 18 colors. (Pall window 
streamer, form no. 62 56) Appl. au- 
thor: Robert A. Fergusson. 
© 28Mar62; KK175492. 
Stops Rust. (English window stream- 
er, form no. 6251) Appl. author: 
Robert A. Fergusson. © 28Mar62; 
KKI7553O. 
We have it, I8 colors. Stops Rust. 
(Spring window streamer, form 
no. 6229) Appl. author: Robert A. 
Fergusson. © 28Mar62; KKI75327. 
White Galvinoleum really sticks to 
galvanized gutters. (Fall window 
streamer, form no. 62 55) Appl. au- 
thor: Robert A. Fergusson. 
© 28Mar62; KKn5^9^ ■ 

RUTLAND TOOL & SUPPLY CO., INC. © 

Machine shop supplies and equipment. 
56 p. (Catalog no. 8163) NM: 
additions & revisions. © lAug63; 
KK176012. 



SAALPIEED PUB. CO. 

Chipmunks trace and color. See 
BAGDASARIAN, ROSS. 

Flannel board play with Woody Wood- 
pecker and his friends. See 
LANTZ (WALTER) PRODUCTIONS, INC. 

Klssy, a paper doll 24" tall. See 
IDEAL TOY CORP. 

Preschool picture puzzles. See 
LANTZ (WALTER) PRODUCTIONS, INC. 

Woody Woodpecker's art gallery. See 
LANTZ (WALTER) PRODUCTIONS, INC. 

SAFE-T-PACIFIC BAKING CO. © 

Scoopy's Safe-T crazy conesj giant 
crazy pack. (24 crazy cones) 
24 ice cream cones. NM: "new pic- 
torial matter." © llJun57 (in 
notice: 1955); KK171159. 

SAPE-T PACIFIC CO. © 

Scoopy's 80 Tuff Tip brand flexible 
straws. © 8Peb65; KKI76855. 

SAFEWAY STORES, INC. © 

Petite Slice brand bread, baked 
without shortening of any kind . 
Skylark. Standard loaf, minimum 
net weight I5 oz. ® 24Sep63; 
KKI77062. 

ST. CHRISTOPHER DIST. CO., INC. © 
Guardian angel, watch over me. 
Appl. author: Nicholas Glsondl. 
© 26Feb63; KK175109. 
Lord, make me an instrument of Thy 
peace. Appl. author: Nicholas 
Glsondl. © 26Feb63; KKI75IIO. 

ST. REGIS PAPER CO. © 

Cartonology brings about more effi- 
cient packaging by approaching the 
package or carton as thoughtfully 
as you do your own product. (In 
Packaging engineering, July 1963, 
p. 30-31) Appl. author; Cunningham 
& Walsh. © IJUI63; KKi75258. 

Cartonology is the search for new 
ways to improve paper, board and 
other packaging materials. (in 
Packaging, Nov. 1963, p. 12-13) 
Appl. author: Cunningham & Walsh, 
Inc. © lNov63; KKI70871. 



ST. REGIS PAPER CO. GULF CARTON DIVI- 
SION. © 

Blue Ribbon ice cream, vanilla. 
One half gallon liquid. (Design 
319-G) Appl. author: Thomas L. 
Lang, Jr. © 26Jun65; KKI7615O. 
Meadow Gold old fashioned chocolate 
fudge ripple ice cream. Contents 
one half gallon liquid. (Design 
404-G) Appl. author: Thomas L. 
Lang, Jr. © 17May65; KKI7615I. 
Vanity brand vanilla ice milk. 
Contents one half gallon liquid. 
(Design 318-G) Appl. author: 
Thomas L. Lang, Jr. © 25Jun63; 
KKI76129. 

SAKRETE, INC. 

B. B. Gunn, big game hunter. See 

CAMPBELL PRODUCTS. 
D. Youngman, trapeze artist. See 

CAMPBELL PRODUCTS. 
Everybody's an expert with Sakrete 
ready-to-use mixes . See CAMPBELL 
PRODUCTS . 
I. Sing High, operatic tenor. See 

CAMPBELL PRODUCTS. 
Salty Fathoms, deepsea diver needs 
m.uoh less water for plastering 
with Sakrete plaster mix. See 
CAITPBELL PRODUCTS. 

SALERNO-MEGOWEN BISCUIT CO. © 
Bonnie Shortbread cookies. Net 
wt. 11 ozs. © 17Aug63; KKI765I5, 

SALES PROMOTIONS, INC. © 

Father's Day, June 21. [Father 

holding young daughter; father with 
wrapped present & daughter holding 
trophy of male with "DAD" printed 
on base] © 80ct63; KKI76517 . 
Mother ' s'Day, May 10. [Mother 
holding young boy; mother with 
wrapped present & boy holding 
trophy of female with "MOM" printed 
on base] © 80ct63; KKI76516. 

SAN DIEGO NUT CO. 

Peanuts 5f nutritious, 500,000 monkeys 
can't be wrong. © San Diego Nut 
Co., Leon Tetlow, owner; 26Aug63; 
KK175522. 

SARONG, INC. © 

Criss-cross cotton bra. DL 400, 

4-65-403. © 21May65; KK176197. 
Criss-cross zippered girdle; slims, 
shapes and controls you with a 
glorious no-glrdled feeling. 
© 10Aug63; KKI76452. 
For the active woman. Sarong criss- 
cross bras and girdles. © 10Aug63; 
KKI76455. 
Never before, a light, cool cotton 
bra with the comfort and freedom 
of an all elastic bra; introducing 
the new Sarong criss-cross cotton 
bra. (in The New York times, 
June 10, 1963, p. 55) Appl. author: 
Young & Rubicam, Inc. © 10Jun63j 
KKI76295. 
Never before so many features in one 
bra, new Sarong criss-cross lace 
cup cotton bra. New Sarong style 
456. © 10Aug65; KKI76456. 
New Sarong criss-oross girdle and bra 
TV commercial. (Code no.TV/TL-JKT) 
© 10Aug63; KKI76454. 
New Sarong, Jr., criss-cross pull-on 
girdle. DL 100, 4-63-54. 
© 21May63; KKI76198. 
New Sarong, Jr. , criss-cross pull-on 
panty girdle. DL 100, 4-63-55. 
© 21May63; KKI762OO. 
Save up to $2.00 sale, P. N. practical 

front. © 10Aug63; KKI76453. 
This certificate worth $1.00 to our 
charge account customers. Criss- 
cross girdles. © 10Aug63; 
KKI76451. 



You're the star attraction In a Sarong 
criss-cross bra and girdle. 
New style 436 lace cup cotton bra. 
© 10Aug63; KKI76457. 

SAVETTE CLUB. See BROWN, WARREN M. 

SAVINGS K; LOAN FOUNDATION, INC. © 
Emblems of security. (in American 
Bar Assn. Journal, July 1963, 
p. 3 of cover) Appl. author: 
McCann-Erickson, Inc. © lJul63: 
KKI75291. 
How to get ready for a happy retire- 
ment, (in The Reader's digest, 
Oct. 1963) Appl. author: McCann- 
Eriokson, Inc. © 20Sep63; KK177259. 
It doesn't happen any more. (In 
Journal of the American Dental 
Assn., Sept. 2, I963, p. 217) 
Appl. author: McCann-Erickson, Inc. 
© 3Sep63; KKI75869. 
Pick a house, any house. (In Life, 
Aug. 16, 1963, p. 12) Appl. author: 
McCann-Erickson, Inc. © 12Aug63; 
KKI75868. 
R(, financial security. Savings 
account. (In The AMA news, 
Sept. 16, 1963, p. 7) Appl. author: 
McCann-Erickson, Inc. © l6Sep63; 
KKI76725. 
Thanks a hundred billion. (In The 
Reader's digest, Sept. 2, 1963) 
Appl. author: McCann-Erickson, Inc. 
© 21Aug63; KKI7587O. 
Whatever you're saving for, where 
you save does make a difference. 
(In The Saturday evening post, 
Feb. 23, 1965, p. 76-77) Appl. 
author: McCann-Erickson, Inc. 
© 19Feb65; KKI75267 . 
You can relax when your investments 
manage themselves. (in Journal of 
the American Dental Assn., July 
1963) Appl. author: McCann-Erickson, 
Inc. © IJUI65; KKI75292. 

SCHENLEY DISTILLERS CO. © 

Pans who go for the long ball go for 
Schenley reserve. (In World series 
program, Oct. 1965, P.l4) © 10ct63; 
KK177462. 

How to give a man's party. 
© 22May65; KKI76105. 

How to give exotic parties; Schenley 
Reserve. © 22May65; KKI76IO8. 
How to give western barn dance and 
hoedown parties; Schenley Reserve. 
© 22May65; KKI76IO9. 

If you're talking quality, age, and 
profit, what Canadian talks your 
language like Imported 0. F. C? 
(0. P. C. talks your language) 
(in Beverage retailer weekly. New 
Jersey ed., Oct. 28, 1965, P.15) 
© 280ct63; KK177463. 

Imported Canadian whisky. 0. F. C. 
for your favorite V. I. P. 
(In Evening sentinel, Keene, N. H., 
Oct. 23, 1963, p. 6) © 230ct63; 
KKI772OI. 

0. F. C. puts its age in writing to 
help yoxi seal the sale. (In New 
Jersey beverage Journal, Oct. 1963, 
p. 43) © 10ct63; KKI77589. 
Sailing, sunset, Schenley; Schenley 
Reserve, the life of your party, 
(in The Plain dealer, Cleveland, 
May 28, 1965, p. 4) Appl. author: 
Norman, Craig & Kummel, Inc. 
© 28MayD5; KK174541. 

Schenley Reserve puts life in costume 
parties. © 22May63; KKI761O7. 

Schenley Reserve sends suiwner sales 
soaring. (In Michigan beverage 
news, June 3, 1963, P'15) Appl. 
author: Norman, Craig & Kuimnel, 
Inc. © 3Jun63; KX174542. 

Scores smoothly; after the game enjoy 
Schenley Reserve, the life of your 
party. (In Madison Square Garden 
basketball program, Oct. 17, I965, 
p. 12-13) ® 170ct63; IsK1773o8. 



1963 



CURRENT REGISTRATIONS 



123 



Scores, success, and Schenley. 
Schenley Reserve. (In Baltimore 
Colts official program, Sept. 15, 
1963, p. 20) © 15Sep63; KKI77198. 

Settings, servings and Schenley 
Reserve, the life of your party. 
© 22May63; KKI76IO6. 
Springtime, sparerlbs and Schenley. 
Schenley Reserve, the life of your 
party. (In The Evening bulletin. 
Philadelphia, Apr. 4, 1963, p. 29) 
Appl. author: Norman, Craig & 
Kummel, Inc. © 4Apr63; KKn>i6k7 . 

Steaks, sociability and Schenley; 
Schenley Reserve, the life of your 
party. (In Ebony, July I963, p. 21) 
Appl. author: Norman, Craig & 
Kummel, Inc. © lJul63; KKI74543. 

Superb quality, slowly-aged Schenley. 
Sell with Schenley Reserve, and put 
life in your sales. (in Massachu- 
setts beverage Journal, Oct. 1963, 
p. 7) © 10ct63; KK177464. 

Welcome aboard; Schenley Reserve puts 
life In your nautical oarty. 
© 22May63; KKI761IO. 

SCHENLEY IMPORTS CO. © 

Dubonnet's showcase of stars, all 
working for you. (In Connecticut 
beverage Journal, June 1963, p.^ 
of cover) Appl. author: Norman, 
Craig & Kummel, Inc. © lJun63; 
KK17t3l8. 
From the world of Schenley Imports, 
World Series scoreboard. White 
Label, Dewar's Scotch whisky. 
(In Daily news. New York, Oct. 2, 
1963, p. 10 & 75) Appl. author: 
Otto Kleppner. © 20ct63; KKI76850. 
How to weigh HacNaughton quarts 
against other Canadian quarts. 
(In Daily news. New York, Oct. 7, 
1963, p. 44) Appl. author: Otto 
Kleppner. © 70ct63; KK176892. 
How to weigh the worth of an imported 
whisky. Imported MacNaughton 
Canadian whisky. (In The Detroit 
news, Sept. 26, I963, p.20-A) 
Appl. author: Otto Kieppner. 
© 26Sep63; KKI7689I. 
If your forefathers came over on the 
Mayflower drink your original home- 
town drink, Plymouth gin. It all 
starts with Plymouth gin. (In Hale- 
don record, Passaic, N. J., June 26, 
1963, p. 28) Appl. author: Dan 
Goldstein. © 26Jun63; KK175784. 
Imported MacNaughton Canadian whisky 
weighs In with a major price re- 
duction. (In Maryland-Washington- 
Delaware beverage Journal, Oct. 
1963, section 2, p. 36) Appl. au- 
thor: Otto Kleppner. © 10ct63; 
KKI76852. 
Ohio's fastest growing Canadian 

whisky; compare, see why MacNaughton 
is your crofit leader. (In Ohio 
tavern news. May 28, 1963, p. 6) 
Appl. author: Otto Kleppner. 
© 28May63; KK174545. 
The profit flag is flying, Ron Carioca 
post-off. Puerto Rican rum. (In 
Beverage media. May 1963, p. 135) 
Appl. author: Mogul, Williams & 
Saylor, Inc. © lMay63; KK174546. 
Profit from the wonderful world of 
Schenley Imports. (In Beverage 
media, metropolitan ed. , Oct. I963, 
p. 4 of cover) Appl. author: Otto 
Kleppner. © 10ct63; KKI76111. 
Save $2.50 per bottle, half gallons. 
White Label Dewar's Scotch whisky. 
(In Los Angeles times. May 31, 1963, 
pt.l, p. 10) Appl. author: Otto 
Kleppner. © 31May63; KK174317. 
Schenley Imports Co. is calling to 
salute the NLSA on their national 
convention in Washington, D. C. 
(In Seaboard beverage Journal, May 
1963, p. 37) Appl. author: Otto 
Kleppner. © lMay63; KK174547. 



Welcome guest the world over. 

White Label and Ancestor Dewar's 
Scotch whlskys. (In The Cleveland 
press, Oct. 24, I963, p. 31) Appl. 
author: Otto Kleppner. © 240ct63; 
KKI76978. 

Welcome guest the world over. White 
label Dewar's Scotch whisky. (In 
The Diplomat magazine, Oct. 1963, 
p. 4 of cover) Appl. author: Otto 
Kleppner. © 10ct63; KKI76227. 

White Label Dewar's makes Scotch 
history on 1/2 gallons. (In 
Beverage industry news. May 15, 
1963, p. 20) Appl. author: Otto 
Kleppner. © 15May63; KK174319. 

White Label, Dewar's Scotch whisky; 
save $2.50, half-gallons. (In 
Baltimore news-post, Oct. 24, 
1963, P.12C) Appl. author: Otto 
Kleppner. © 240ct63; KK176849. 

SCHENLEY INDUSTRIES, INC. © 

This season give Schenley brands. 
© 8N0V63; KKI77385. 

SCHICK, INC. © 

Imagine an electric shaver with a 
surgical stainless steel head for 
sharpness. New Shlck Magna Power. 
(In Look, Nov. 5, 1963, p. 49) 
Appl. author: Norman, Craig & 
Kummel, Inc. © 220ct63; KKI76723. 

It's a pleasure to spend so little 
time with a Schick. New Schick 
Petite Salon hairdryer. (In Life, 
Nov. 15, 1963, p. 7) Appl. author: 
Norman, Craig & Kummel, Ino . 
© llNov63; KKI77073. 

Just like drying your hair in the 
fresh desert air. The new Schick 
Le Salon professional hairdryer. 
(In Life, Nov. 1, I963, p. 7) Appl. 
author: Norman, Craig & Kummel, Inc. 
© 280ct63; KKI77283. 

Santa, is it true Schick makes the 
only electric shavers with heads 
of surgical stainless steel? 
(In Esquire, Dec. I963, p. 26) 
Appl. author: Norman, Craig & 
Kummel, Inc. © l4Nov63; KK177693. 

This Christmas give her an electric 
shaver that really works. New 
Crown Jewel. (In Life, Dec. 6, 
1963, p. 116) Appl. author: Norman, 
Craig & Kummel, Inc. © 2Dec63; 
KKI77694. 

SCHIEFFELIN & CO. © 

What's making the trend to Teacher's? 
Word of mouth. (In Liquor store, 
Sept. 1963, p. 51) Appl. author: 
Donahue & Coe, Ino. © 3Sep63; 
KKI7741O. 

What's making the trend to Teacher's? 
Word of mouth. (in The New Yorker, 
Sept. 21, 1963, p. 103) Appl. 
author; Donahue & Coe, Inc. 
© 19Sep63; KKI77409. 

^CHLESINGER, SYLVIA NELSON. © 

Egg coloring unlimited; we supply the 
tools, you supply the talent. 
© 290ct63; KKI76691. 

SCHLITZ (JOSEPH) BREV/ING CO. © 

Are there any more at home like you? 
(In Playboy, Jan. 1964, p. 4 of 
cover) © 15Dec63 (in notice: 1964); 
KKI77754. 

SCHMID (JULIUS) INC. © 

In vaginal trichomoniasis alone or in 
a mixed infection. Vagisec liquid. 
NM: "new textural matter." 
© I5JUI63; KKI7463O. 

SCHMIDT (C.) & SONS, INC. © 

Handiest way to beat the heat; In E-Z 
open cans. (In Journal, Wilmington, 
Del., Aug. 13, 1963) Appl. author: 
Ted Bates & Co., Inc. © 13Aug63; 
KKI76263. 



Now enjoy full taste beer in new pull 
'n'pour cans. [Endorsed by Ed Borow) 
(In Baltimore sun, June 26, I963, 
P.CI5) Appl. author: Ted Bates & 
Co., Inc. C 26Jun63; KK176262. 

Time for fun, time for Schmidts of 
Philadelphia, the full taste beer. 
Fishing Illustrations. (in Look, 
July 2, 1963, p.82g) Appl. author: 
Ted Bates & Co., Inc. © l8Jun63: 
KKI76261. 

SCHMIDT LITHOGRAPH CO. © 

Hi Fashion ice milk. One half gallon. 
© lMay63; KK174535. 

SCHOEN, EARL. 

You can drive a new car every year. 
Schoen Pontlac Plaza. © E. Schoen; 
3Mar63; KK175706. 

SCHOLL MANUFACTURING CO . , INC. © 

Vi-Ex Foam, a new patented open cell 
skeleton reinforced vinyl foam. 
(Bulletin no. 2) Appl. author: 
William M. Scholl. © 24Aug63; 
KKI75609. 

SCHWEN ICE CREAM & CANDY CO. © 

Favor-it chocolate ice cream. Half 
gallon liquid. Appl. author: 
Maurice E. Schwen. © lDec62 (in 
notice: I963) ; KKI76921. 
Favor-it neapolltan ice cream. Half 
gallon liquid. Appl. author: 
Maurice E. Schwen. © lDec62 (in 
notice: I963) ; KKI76922. 
Favor-it vanilla ice cream. Half 
gallon liquid. Appl. author: 
Maurice E. Schwen. © lDec62 (in 
notice: 1963) ; KK176935. 

SCIENTIFIC AMERICAN, INC. © 

Scientific American, prospectus: 

technology and economic development, 
September I963. 1 v. © 13Hay63; 
KKI75340. 

SCOTT (0. M. ) & SONS. See SCOTT (0, M. ) 
& SONS CO. 

SCOTT (0. M. ) & SONS CO. 

Let's face it, some lawns Just aren't 
worth saving. Erase. (In Look, 
Sept. 26, 1961, p. 54c) © 0. M. 
Scott & Sons Co. (in notice: 
0. M. Scott & Sons); 26Sep6l; 
KK177612. 

SCRIPTURE PRESS PUBLICATIONS, INC. © 
Bible-based, Christ-centered, depart- 
mentally graded, pupil related. 
(In Christian life, Apr. 1963, 
p. 2-3) © lApr63; KK175178. 
Today, everything needed for your 
total church program. © 12Apr63; 
KKI76242. 
Total church program prospectus. 
© 9Aug63; KK176243. 

SCURICH, BOB. See SCURICH, STEPHEN. 

SCURICH, STEPHEN. 

Valley Rose. Top to bottom, out of 
this world, always tops. 
© Stephen Scurich (Bob Scurich); 
19Mar63; KKI76031 . 

SEA & SKI CO. 

New Tanfastic dark-tanning oil. 
4 fl. oz. net. © Sea 4 Ski Co., 
dlv. of Botany Industries, Inc.; 
lMar63; KKI74519. 

SEALY, INC. © 

Choose the comfort that you like best . 
Extra firm Sealy Posturepedic ; 
gently firm Sealy Princess 
Posturepedic. (In Good housekeeping, 
Nov. 1963, p. 227) Appl. author: 
Earle Ludgln & Co . © l80ct63; 
KKI76543. 



124 



COMMERCIAL PRINTS AND LABELS 



July-Dec. 



SEALYj INC. -Con. 

Guaranteed twice; for satisfaction, 
for value. (In Life, July 12, 
1963, p. 42-^3) Appl. author: Earle 
Ludgln & Co. © 8Ju163; KKI76578. 
Home trial offer. Your morning is 
as good as your mattress, Sealy 
Posturepedlc . (In Look, July 2, 
1963, p. 56-57) Appl. author: Earle 
Ludgin & Co. © 25Jun63j KKI7638I . 
New easy change-over kit does it 
Now, Sealy can make any double bed 
fit the extra big size Posturepedlc 
you want. (In Ladies' home Journal, 
Sept. 1963, p.93) Appl. author: 
Earle Ludgin & Co . © 31Aug63; 
KKI76014. 
Posturepedlc has relieve'd my backache 
and I don't feel worn out when I 
arise. When ... many doctors sug- 
eest a Sealy Posturepedlc mattress. 
(In MD, Aug. 1963, p. 103) Appl. 
author: Earle Ludgin & Co. 
© lAug63,- KKI77312. 
Sealy matchmaker hollywood sleep 
center. (In House & garden, Aug. 
1963, p. 12-13) Appl. author: 
Earle Ludgin & Co . © 20Jul63; 
KKI76379. 
Sleep better and also feel better In 
the morning; for you and your 
patients, Sealy Posturepedlc, the 
extra firm mattress. (in Journal 
of the American Medical Assn., 
Oct. 26, 1963, p. 256) Appl. au- 
thor: Earle Ludgin & Co. 
© 240ct63; KKI77313. 
Your morning is as good as your 
mattress. Sealy Posturepedlc. 
(In Ebony, Oct. I963, p. 139) 
Appl. author: Earle Ludgin & Co. 
© 19Sep63; KK1765'il. 
Your morning Is as good as your 
mattress. Sealy Posturepedlc. 
(In Reader's digest, Sept. I963, 
p. 206) Appl. author: Earle Ludgin 
& Co. © 21Aug63; KKI7638O. 
Your morning is as good as your 
mattress. Sealy Posturepedlc is 
the no-morning-backache. (In 
Reader's digest, Oct. I963, p. 11) 
Appl. author: Earle Ludgin & Co. 
© 21Sep63; KK1765'f2. 

SEATTLE BROADCASTING CO., INC. © 

How to kill a dragon dead. A complete 
KOL dragon-slayers kit. (In 
Seattle post-intelligencer, 
Nov. 17, 1963, p. 11) Appl. author: 
Robert James Wllley. © 17N0V63; 
KKI77319. 

SECO, INC. © 

There goes another Seco. Seco Mobile 
Mill. (In Feed merchant, Aug. I963. 
p. 51) © lAug63; KK175896. 

SEGO, MICKEY A. © 

Flll-lt-in sport cartoon. One for the 
money, two for the show. © lApr63; 
KK1753't2. 

SELCHOW & RIGHTER CO. © 

Crossroads, a game of buildings and 

blcoks. No. 53. © 8May63; 

KK17'+673. 
Interstate highway, the SelRlght 

travel game. No. 54. © 8May63; 

KM7't67'+. 

SERTA ASSOCIATES, INC. © 

Serta celebrates a major quality 
break-through; now, nation-wide 
introductory sale, new Serta 
Ortholux mattresses. (in Life, 
July 12, 1963, p. 70-71) Appl. au- 
thor: Tatham-Lalrd, Inc. 
© 12Jul63; KKI74716. 



SEVEN-UP CO. © ^ . 

Don't give up an inch, take a toot; 
get more facings in every outlet. 



Chuckles from the route. 
© 3Sep63; KKI75828. 
Drive for the big mobile market; to 
bigger sales. Chuckles from the 
route. © IJUI63; KK17'^756. 
First diet drink that really quenches. 
Like. (In San Francisco chronicle, 
Aug. 27, 1963, p. 11) Appl. author: 
J. Walter Thompson Co. © 27Aug63; 
KKI75538. 
Get real action, 7-Up your thirst 
away. (In Des Moines register 
tribune, Aug. 4, 1963, magazine 
section, p. 3) Appl. author: 
J. Walter Thompson Co. © '+Aug63; 
KKI75511. 
Get real action. 7-Up your thirst 
away. (In The Saturday evening 
post, Oct. 12, 1963, p.?) Appl. 
author: J. Walter Thompson Co. 
© 80ct63; KKI76812. 
It ' s later than you think fo'T booking 
holiday displays. Chuckles from 
the route. Produced by Vic Herman 
Studio. © IN0V63; KKI7718O. 
The man's mixer for those who enjoy 
the taste of good whiskey. (In 
Sports Illustrated, Oct. l4, 1963, 
p. 38) Appl. author: J. Walter 
Thompson Co. © 100ot63; KKI768II. 
Need alley-oop? (In Better homes and 
gardens, Sept. 1963, p. 35) Appl. 
author: J. Walter Thompson Co. 
© 15Aug63; KKI75508. 
Put more muscle in 7-up merchandising 
. . . with all-package display. 
Chuckle from the route . Produced 
by Vic Herman Studio. © lAug63; 
KKI75256. 
7-Up, the man's mixer, for those who 
enjoy a gin collins that's hearty. 
(In Sports illustrated, Aug. 12, 
1963, p. 48) Appl. author: J. Walter 
Thompson Co. © 8Aug63; KKI7551O. 
Thirst got you off balance? (In The 
Saturday evening post, Aug. 10-17, 
1963, p. 77) Appl. author: J. Walter 
Thompson Co. © 6Aug63; KK175509. 
Want to get unthirsty? (In Better 
homes & gardens, July 1963, p. 17) 
Appl. author: J. Walter Thompson 
Co. © 15Aug63; KKI75OII. 
Whether It's folk singing or a charity 
bridge party, 7-Up belongs at 
special news events. Chuckles from 
the route. Produced by Vic Herman 
Studio. © 10ct63; KKI76394. 

SHANK, PAUL V. © 

French Quarter presents Lee Colvin 
with pop'n corn. © 10ct63; KK176215, 

SHEAFFER (W. A.) PEN CO. © 

Christmas, 21st century, and you can 
still be writing with your 1963 
gift, the Sheaffer Lifetime pen. 
(In Time, Dec. 13, 1963, p. 4) 
Appl. author: Hal Gieseklng. 
© 13Dec63; KKI7773I. 
How to make a Jr. executive feel 
like the chairman of the board. 
Desk set by Sheaffer. (In The 
New Yorker, Nov. 30, 1963, p.l07) 
Appl. author: Peg Jostedt. 
© 3ON0V63; KKI77733. 
How to say merry Christmas to a client 
accustomed to the very finest; desk 
set by Sheaffer. (in National geo- 
graphic magazine, Nov. I963, p. 4 of 
cover) Appl. author: Peg Jostedt. 
© IN0V63; KKI77118. 
How to thank your director of re- 
search. Desk set. (in The New 
Yorker, Oct. 12, I963, p. 79) 
Appl. author: Peg Jostedt. 
© 120ct63; KKI76772. 
Magnificent or magnificent, Sheaffer 
mcLkes your Christmas business gift 
meaningful. (in The Wall Street 
Journal, Oct. 9, 1963, p. 5) Appl. 
author: Peg Jostedt. © 90ct63; 
KKI7677O. 



We ascribe beauty to that which is 
simple, which has no superfluous 
parts, which exactly answers its 
end. New custom desk accessories, 
(in Time, Nov. 22, I963, p.LAR2) 
© 22Nov63; KKI77734. 
When you travel with an electronic 
translator, you can still be writing 
with your I963 gift : the Sheaffer 
Lifetime pen. (In Time, July I9, 
1963, p. 35) Appl. author: Hal 
Gieseklng. © 19JUI63; KKI75796. 
When you vote for a white Christmas, 
you can still be writing with your 
1963 gift, the Sheaffer Lifetime 
pen, (In Time, Nov. 29, I963, p. 8) 
Appl. author: Hal Gieseklng. 
© 29N0V63; KKI77735. 
When you warm or cool your suit 
electronically, you can still be 
writing with your 1963 gift, 
the Sheaffer Lifetime fountain pen. 
(in The New York times magazine. 
May 5, 1963, p. 28) Appl. author: 
Hal Gieseklng. © 5May63; KK175004. 
When your ring tape records meetings, 
you can still be writing with your 
1963 gift, the Sheaffer Lifetime 
fountain pen. (in The New York 
times magazine. May 19, 1963, p. 34) 
Appl. author: Hal Gieseklng. 
© 19May63; KK175002. 
When your sunglasses photograph your 
vacation, you can still be writing 
with your 1963 gift, the Sheaffer 
Lifetime fountain pen. (In The New 
York times magazine, Apr. 28, 1963, 
p.37) Appl. author: Hal Gieseklng. 
© 28Apr63; KK175003. 
Which calling card will this insurance 
prospect keep? (in Rough notes, 
June 1963, p. 104) Appl. author: 
Hal Gieseklng. © lJun63; KKI75803. 

SHEPARD, E. H. 

Pooh's birthday book. See DUTTON 
(E. P. ) & CO., INC, 

SHIRL RECORD CO. © 

Shlrl records. Coat of arms. 

45 R,P,M, Appl. author: James W. 
Willard, Jr. (Jimmy Wlllard) 
© 9Sep63; KKI76176. 

SHOEMAKER, LEROY T. See ATA SYSTEM. 

SHOW -HOUSE, INC. © 

Best in the house. Continental Can 
Co. (106) (in Good housekeeping, 
May 1963, p. 152-153) Appl. author: 
Jule R. von Sternberg. © l8May63; 
KKI77740. 

Best in the house. Continental Can 
Co. (108) (In Good housekeeping, 
Nov. 1963, p. 142-143) Appl. author: 
Jule R. von Sternberg. © i8Nov63; 
KKI77739. 

Best in the house. Sessions. (104) 
(In Good housekeeping, Oct. 1962, 
p. 64-65) Appl. author: Jule R. 
von Sternberg. © l80ct62; KK177747. 

Especially recommended by Show-House. 
Futorlan Manufacturing Company. 
{109) (Tn House beautiful, Nov. 
1963, p. 12-13) Appl. author: 
Jule R. von Sternberg. © 20Nov63; 
KKI77742. 

Especially recommended by Show-House. 
Marllte. (107) (In House beauti- 
ful, Sept. 1963, p. 10-17) Appl. 
author: Jule R. von Sternberg. 
© 20Sep63; KK177741. 

Especially recommended by Show-House. 
Sessions. (105) (In House beauti- 
ful, Apr. 1963, p. 37-45) Appl. 
author: Jule R. von Sternberg. 
© 20Apr63; KK177748. 

SHULTON, INC. © 

If you're afraid of dyes, and fed up 
with rinses, you need Tecnlque, the 
color conditioner. (In Good house- 



1963 



CURRENT REGISTRATIONS 



125 



keeping. Mar. 1962, D.43) Appl . 
author: Benton & Bowles, Inc. 
© 20Feb62; KK175337. 

SIGNAL-STAT CO. See LEHIGH VALLEY 
INDUSTRIES, INC. SIGNAL-STAT CO. 

SILVERTOME UNDERGARMENT CO., INC. © 
Dlv C-Thru. Appl. author: Neb 

Plastlques. © lJul63; KKlTi^tlJ. 
Les plus beaux sachets du monde . 
Appl. author: Neb Plastlques. 
® l6Jul63; ICK174856. 

SIMMONS CO. © 

When is it safe to start neglecting 
his spine? (In The Reader's digest, 
Oct. 1963, p. 32-33) Appl. author: 
Young & Rubicam, Inc. © 21Sep63; 
KK17D301. 

Will a Beautyrest help your husband 
protect his heart? (In The Reader's 
digest, Sept. 1963, p. 224-225) 
Appl. author: Young & Rubicam, Inc. 
© 21Aug63; KKI76300, 

SIMPLICITY PATTERN CO., INC. © 

Carefree shlrtdress as shown In Family 
circle. 5022. Poster. © lJul63; 
KK174652. 
The fashion magazine for women who 
sew; Slrrplicity. Exciting fall 
colors and sewable fashions. 
Poster. © lAug63; KK175793. 
First collection of country classics. 
Americana Casuals; 5154, 5255. 
© lNov63; KKI77196. 
5125 slmple-to-make, 1 yard scarf, 
54 inch fabric; 7/8 yard skirt, 
54 inch fabric. Poster. © lJul63; 
I KKI74654. 

How-to-sew series. 5056 blouse & 
I scarf, 5058 skirt; 5088, 506O; 
i 5059 teens' & Jrs. sizes; 5022 

misses' sizes. Poster. © lAug63; 
KKI75794. 
Novelty pillows. 4515, 4545, 4679, 
I 4709, 5244. Poster. © 10ct63; 
KKI76688. 
Robes for mother, 5205; for daughter, 
I 5217. Poster. © lSep63; KK176022 . 
Shirt, 5072; wrap -skirt, 5032. 
Poster. © IJUI63; KK174653. 
Simplicity. 4520 Jiffy, 5OI6, 5C65. 

© lSep63; KKI76023. 
Simplicity 5052; sew this A-line 
Jiffy in our fashion fabrics. 
Poster. © lAug63; KK175790. 
Simplicity 5057, the shirt shift; 
perfect in our fashion fabrics. 
Poster. © lAug63; KK175789. 
Simplicity. 5072, 5246, 4606, 5247. 

Poster. © lAug63; KK175590. 
Simplicity. 5135- Poster. © lJul63; 
KK174655. 
Simplicity. 5206. Poster. © lSep63; 

KKI7602I. 
Simplicity. 5216 Jacket. Poster. 

© lSep63; KKI7602O. 
Simplicity announces the great new 
how-to-sew series of patterns. 
© lAug63; KKI75792. 
Teen model doll wardrobe. 5215. 

Poster. © 10ct63; KKI76687. 
We are proud to announce: Simplicity 
patterns are now available here to 
use with our fashion fabrics. 
Penney' s. Poster. © lAug63; 
KKI75791. 

SIMPSON, CHARLES A. © 

Instructions for use of commercial 
bank experience modification chart. 
> © 2Sep63; KKI77726. 

SIMPSON, ROBERT F. © 
I Why pay more? Artcraft rubber stamps. 
© 25JUI63; KKI74767. 

SINGER (L. W.) CO., INC. © 
' Prose and Poetry Enrichment Records 
t to accompany Prose and Poetry for 

Appreciation. Album four. 

© 2Jan63; KKI76707. 



SINGER, SAM. © 

Free directory & shopping list. 
NM: additions. © lJun63; 
KKI75832. 

SINGER CO. © 

Now, chainstltch forward and back- 
ward at top speeds, in one sewing 
operation. Singer 451KSV machines 
with Man-Sew attachment 86RF. 
© 30Dec63; KKI77672. 
Now, the unmatched quality of lock- 
stitch buttonholes. New Singer 
271 high speed buttonholers . 
© 10Sep63; KK175907 . 



SKIPPY CANDLE & INCENSE CO. 

Big John; money drawing incense. 

© Samuel L. Gonek d.b.a. Skippy 

Candle & Incense Co.; i8Auk6'5- 

KK175820. 
Green Devil alleged money drawing 

incense. © Samuel L. Gonek d.b.a, 

Skippy Candle & Incense Co.; 

28Nov62; KK174607. 
Kissing Giraffes alleged money drawing 

incense. © Samuel L. Gonek d.b.a. 

Skippy Candle & Incense Co.; 

28Nov62; KK174608. 
Morning glory; money drawing incense. 

© Samuel L. Gonek d.b.a. Skippy 

Candle & Incense Co.; l8Aue63; 

KKI75819. 
Uncle Skippy 's alleged Combo, chicken 

or feathers. © Samuel L. Gonek 

d.b.a. Skippy Candle & Incense Co.; 

23May63; KK174606. 

SLEAZY CORP. © 

Pin the tall. Adultoys . © 2Dec63; 
KKl 77195. 

SLOAN-ASHLAND DIVISION. © 

Bell & Howell complete matched home 
movie outfit. Everything on this 
page included. © lMar59; KK176042. 

First Bell & Howell matched movie 
outfit plus exciting remote 
control projector. © lJun6l ; 
KI76O38. 

Here are fun-filled hours throughout 
the years for you and your loved 
ones. Wonderful scenes like these 
can now be yours. Bell & Howell 
Automagic camera. © ljun6l; 
KKI76041. 

Never before this Bell & Howell . 
This complete Bell & Howell outfit 
for professional quality home 
movies. © lJun6l; KKI76039 . 

Never before this Bell & Howell . . , 
movie outfit. Bell & Howell zoom 
Sc turret lens matched outfit. 
© lMar60; KK176040. 

SLUMBERSLIM PROGRAM. © 

Medical doctor shows you amazing new 
way to reduce that floats fat right 
out of your body while you sleep 
thru Slumberslim. (In Screen 
stories, June 1963, p. 57) Appl. 
author: Edwin G. Axel. © 25AFr63; 
KKI74858. 

SMART LIVING STORES, INC. © 

Thrilling new 11 po . Thunderbird 
group including extra large 3-seo- 
tlon sofa and a 2 bucket-seat 
lounge chairs. (In Chicago sun 
times, July 7, 1963, p. 19) Appl. 
author: M. P. Masser. © 7Jul63; 
KKI7538O. 

SMEDVIG, EGIL S. © 

Looking for something good? Smed- 
vlg's manuscript series concert 
band. © 150ct63; KKI77638. 

SMETHPORT SPECIALTY CO. © 

The monsters of the black lagoon. 
Model no. 51. Magnetic board. 
© 23Aug63; KKI75496. 



SMIRNOFF (STE. PIERRE) PLS . 

Ask for Smirnoff by name, insist, 
persist, resist anything lees. 
Noted psychologist, Earl Wanzer, 
left, enjoys Smirnoff martini at 
New York bar. (In Ebony, Oct. 
1963, p. 105) Appl. author: L. C. 
Gumblnner Advtg. Agency. O Ste . 
Pierre Smirnoff Fls., division of 
Heublein; 17Sep63; KK176470. 
Dry, dry, dry, the 11-to-l Smirnoff 
martini. Vodka. Desert scene. 
(In Look, Sept. 24, 1963, p. 70) 
Appl. author: L. C. Gumblnner 
AdvertlslnK Agency. © Ste. Pierre ' 
Smirnoff Fls., division of Heublein; 
10Sep63; KK176757. 
Filtered through a mountain of char- 
coal. Vodka. (In Arizona bever- 
age Journal, Oct. I963, p. 2-3) 
Appl. author: L. C. Gumblnner Advtg. 
Agency. © Ste. Pierre Smirnoff Fls., 
division of Heublein, Inc.; 10ct63; 
KK176468. 
Filtered through a mountain of char- 
coal. Vodka. [Man on top of 
mountain & bottle] (In Ohio tavern 
news, Oct. 8, 1963, p. 14-15) Appl. 
author: L. C. Gumblnner Advertising 
Agency. © Ste. Pierre Smirnoff Fls., 
dlv. of Heublein; 80ot63; KK176Y56. 
Filtered through a mountain of char- 
coal. Vodka. Man on top of moun- 
tain. (In Life, Oct. 11, I963, 
p. 13) Appl. author: L. C. Gumblnner 
Advertising Agency. © St. Pierre 
Smirnoff Fls., div. of Heublein; 
70ct63; KKI76755. 

It's easy to make a Smirnoff gimlet. 
[Endorsed by the Charles Gardners] 
Vodka. (In Jet, July 18, I963, 
p. 42-43) Appl. author: L. C. 
Gumblnner Advertising Agency. 
© Ste. Pierre Smirnoff Fls., div. 
of Heublein; llJul63; KK174789. 

On December 6th, Life