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Full text of "Cavalier, Virginia Beach, Virginia"

THE CAVALIER HOTEL, VA. BEACH, VA. 

July 16, 1998 

The Cavalier Hotel, built in 1926 and opened to the public 
in 1927 » has stood majestically on it's terraced hill for 71 years. 
The mention of it's name brings to mind Virginia Beach and the fine 
accomodations offered by this opulent resort facility over the 
years . 

Many thousands of words have been written about the Old 
Cavalier on the hill - but, in my opinion, few writers have done 
the southern belle the justice she so richly deserves as has Jean 
Geddes, staff writer for the Virginia Beach Sun, in three articles, 
which appeared in the newspaper, beginning June 16, 1993. and 
continuing to June 30, 1993. 

This article is what you will read first in the booklet. 

Following this article will be pages 1 through 65 • These 
newspaper articles from the Virginia Beach Sun, the Virginian- 
Pilot Ledger-Star and the Richmond Times Dispatch, describe what 
it was like, through the eyes of some very dedicated employees, at 
the Cavalier during the early days as well as over the years. 

Only by reading this material can we realize how elegant and 
opulent the hotel was. 

It attracted the rich and famous from all over the world and 
the guest list reads like the who's who in America as well as abroad. 

At the end of the booklet you will read some exchange corres- 
pondence between the President of the Cavalier, Lou Windholz, and 
Tommy Thompson as well as some other correspondence. Tommy was 
the engineering half of the Architectural Firm of Neff and Thompson. 
(The Firm was awarded the contract to build the Cavalier.) Tommy 
Thompson was actually the savior of the Cavalier, in it's infancy, 
when the hotel was about to go under in the late twenties. 



The Cavalier (Con't) 

It was Tommy who came to the rescue by raising enough money to 
keep everything going until the new management could reorganize 
and put a survival plan into effect. 

During the early days, you could stay at the hotel for $10 
a day - which included three meals. Doesn't seem like much by 
todays standards but ten dollars in the 1920' s and 1930's was a 
lot of money. Money was an absolute necessity if you planned to 
spend time at the Cavalier. 

Service is what the Cavalier was famous for both at the table 
and elswhere. 

Most of the time, in the early days, there were more employees 
than guests. 

It would be impossible for a business to survive, today, 
using that much manpower. 



The Cover: The cover for the booklet was copied from a brochure 
distributed by the Old Cavalier sometime in the 1930* s. The 
inset photograph is by Bobby Williford. 




The Virginia Beach Sun, June 16, 1993. 
THE CAVALIER HOTEL 



PART I - THE BEGINNING 

AFTER FIRE RAVAGED THE PRINCESS ANNE HOTEL, 60 ACRES AND $2 MILLION 
LED TO THE CAVALIER: USED TO BE THE FINEST ON THE EAST COAST. DID 
NIXON BURN WATERGATE TAPES IN THE HUNT ROOMS FIREPLACE? 
Byi Jean Geddes 

Exclusive to the Virginia Beach Sun. This is the first of three 
parts telling the story of the Cavalier Hotel at the oceanfront at 
42nd street and Atlantic Avenue. Thank yous are in order for Bob 
Wilson, manager, Cavalier on the Hill, and Glenn Graham, head of 
marketing and sales, who gave of their time to be interviewed and 
arranged for any and all other interviews for this series. Other 
installments will include the middle years and present years of 
the Cavalier Hotel. 

Some call her the "Queen", others refer to her as the "Grand 
Dame", but no matter what they call her, she is a southern belle 
and perhaps the grandest of them all. 

She is the Cavalier Hotel, and she still reigns supreme. 

After 1907 when the princess Anne Hotel at the oceanfront 
burned, there was no luxury hotel in Virginia Beach. A group of 
approximately 100 area businessmen saw the need for a new and grand 
hotel and gathered together to discuss building an "opulent" one. 

The results were astounding. Sixty acres were optioned on 
which to build the hotel. Stock, both preferred and common, was 
sold and before long, $1.5 million was raised to build the structure 
and $500 , 000 was amassed to furnish it. 

A contest was run by a local newspaper to name the hotel 
and the Cavalier was chosen. Thirteen months later the finished 
product stood proudly, high on a dune overlooking the ocean, the 
pride of the entire area. She was constructed of steel with all 
steel covered in cement. Over 500,000 bricks were used in the 
construction. 

WHEN THE CAVALIER OPENED ITS DOORS, it was the finest hotel 
in existance on the entire east coast. There was no other like 
her. The week of April 4 to 9 » 1927 » held grand ceremonies, 
returning the grand style of hostelery to Virginia Beach. The 
Norfolk and Western Railroad named a train "The Cavalier" and people 
could board it in Chicago, switch to Norfolk Southern and get off 
at the steps of the hotel in Virginia Beach. Soon New York City 
and Washington, D.C. followed suit. 

The affluent throughout the nation wanted to comet be v/ined 
and dined at this magnificent hostelry on the shores of the atlantic. 
It was THE place to come and stay by the sea. 

And they came.' the rich, the famous, the ambassadors presidents, 
authors, film stars, broadway stars, F. Scott Fitzgerald and his 
wife, Zelda, came and stayed for months. 



Part one - The Beginning (Con't) 



The present manager of the Cavalier on the hill, Bob Wilson, 
perhaps knows more about the history of the hotel than anyone. 
He constantly collects information, including artifacts and 
articles, on the hotel and records them as he receives them. 

"We dont know in which room the Fitzgeralds stayed", he said, 
"for room numbers change, and we don't know if he did any writing 
here. Usually, ■neoole who were famaus just wanted to come here for 
a vacation and some rest and recreation. 

Wilson named many others who came and stayed, includingj Nelson 
Eddy, Rudy Vallee, Johnny Weismuller, Jean Harlow, Bette Davis, Bob 
Hope, "and Mrs. Eleanor Roosevelt came and brought a troop of girl 
scouts with her." said the manager. 

CELEBRITIES ARRIVED IN THEIR Rolls Royces and the hotel pro- 
vided a special dining room for their chauffeurs. The guests sat 
on the long porches and had tea and cinamon toast beside the large 
salt water pool, or "The Plunge", as it was first called. In the 
evening the limousines took the guests off for a little discreet 
gambling & drinking at nearby clubs. 

Advance reservations were a must. Guests were treated like 
royalty and every convenience was offered, including a barber shop, 
a drug store and stock brokerage office complete with ticker tape, 
there was a hotel physician available at all times. There were 
195 guest rooms and most of the employees were housed on the 
Cavalier grounds. 

The bathrooms were elegant, with four water handles on every 
bath tub: fresh cold, fresh hot, shower/tub and cold salt. It 
was believed by many, Wilson explained that the sea water was 
medically beneficial. So the hotel made it possible for them to 
take a sea water bath or shower in their own tub. Most women 
loved how their complection looked and felt after a sea water bath. 

In addition there was an ice water spiqot on every sink in 
every bathroom of the hotel. Refrigeration as it is today, did 
not exist. The only way to refrigerate was with blocks of ice. 

"I know of no hotel in the world, even up to this year, 
that offers an ice water spiqot in every room", said Wilson. 
At that time, near the top of the hotel, was a large vat made of 
wood. This was filled with large blocks of Ice, then the ice 
was covered with water. Gravity provided the impetus to get the 
ice water to each room. The ice water line was insulated with 
several inches of cork, so instant ice water was available v/hen 
the spigot was activated." 

Dining at the Cavalier has always been a grand tradition, 
'//hen the hotel opened officially on april 7, 1927, 2k large tables 
were set with fine linen and utensils for the seven course meal 
that evening. Lynnhaven oysters v/ere served, then seafood Lillian, 
Chicken, french string beans, baked potatoes, salad, followed by 
strawberries "plombiere", macarcons and lady fingers. 

Dining in the Pocahontas Room was a very formal afifair. 



Part I - The Beginning (con't) 



At one time it was a private mens club for v/ealthy hunters, 
Horsemen and fishermen. When you visited the hotel, you could 
bring your own hunting dogs as there were facilities to care for 
them. Or you could rent some from the hotel which had their own 
dogs. 

DUCK SHOOTING AT BACK BAY - and in the Currituck Sound caught 
the fancy of sportsmen everywhere. Ducks came early to Back Bay 
and would remain late into the season. 

Starting from the Cavalier, it was not a difficult trip to 
Back Bay shooting grounds because baloon-tied vehicles rode easily 
over the hard sandy beach along this part of the Virginia Coast, 
and from the hotel to Back Bay was a pleasant trip. 

When the hunters had taken their bags of game, they returned 
to the hotel where the chef would expertly prepare the fowl to the 
guests taste. The hunter would dine, still in his hunting togs, 
before an open fire, smoke his pipe and when he was finished, tell 
just how the thing was done. 

Wilson said that whenever President Nixon stayed at the 
Cavalier, his favorite place in the entire hotel was the Hunt 
Room. 

"He spent as much time there as possible. Regardless of 
the outside temperature, he insisted that a fire be burning in the 
fire place", Wilson said. Wilson also related a rumor that went 
around the hotel about President Nixon, and the missing 18 minutes 
of tape of a conversation in the oval office between the president 
and Mr. Bob Halderman. Mr. Nixon's enemies believed that if they 
could find the missing tape there would be sufficient evidence 
to impeach the President. The tape was not found but the president 
was forced to resign and was not impeached. No one from the F.B.I., 
C.I.Ao, or any other agency ever came and checked the ashes in the 
Hunt Room fireplace. 

"Anyway, that is the rumor that went around the hotel", said 
Wilson. 

The only original piece of furniture remaining from the early 
days of the Cavalier is a cogsnell radio cabinet, with an oil 
painting on the door. . 

RADIO WAS NEW. The first crystal sets came onto the scene in 

1922 and when the Cavalier became the leader in having the best and 

the first in many things, it was also the site for radio station 

WSSA, the third station in America to broadcast coast to coast. 

When Charles Lindbergh flew his "Spirit of St. Louis" plane 
"to Paris, France, he became an overnight hero. The president of 
the United States, Calvin Coolidge, sent a navy warship to bring 
him home and as the ship entered the Chesapeake Bay and passed the 
Old Cape Henry Lighthouse on June 10, 1927. Norfolk Mayor, S. Heth 
Tyler, from the Cavalier Hotel, became the first american to extend 
radio congratulations. "Well done, he said as he welcomed home 
Charles Lindbergh on Radio Station WSSA , at the Cavalier Hotel, 
Virginia Beach, Virginia. 



t Photo by 3r oks 

Nixon Arrives for Beach Holiday 

Richard C. Nixon (Second From Left) Enters the Cavalier Hotel at Virginia 3each as He's Interviewed on the Run 3y 
Ledger-Star Reporter Chariton Harrell. At Far Left Is Cavalier Owner Sidney Banks. At Right, Is Gordon ShremaH 

General Manager oi the Hotel 



THE CAVALIER , PART II - THE MIDDLE YEARS. From the Virginia Beach 
Sun June 23, 1993. 



THE GOLDEN YEARS CAME TO AN ABRUPT HALT* THE WAR BEGAN 
NAVY TOOK CONTROL OF THE HOTEL IN 19^2 FOR RADAR TRAINING 
By Jean Geddes. Special to the Va. Beach Sun. Second of three 
articles . 

During the 1930's The Cavalier became known as the aristo- 
crat of the east coast and it hosted the aristocrats from all over 
the nation. 

Presidents, actors and actresses, politicians, sports 
figures, railroad, oil, banking and business moguls came to enjoy 
the hotels hospitality. Seven U.S. Presidents came to spend their 
summer holiday by the sea at the Cavalier. 

Already considered the showplace on the atlantic. the building 
was soon enhanced with the sunken gardens that were the "talk of 
the town." Charles Gillette of Richmond, landscape architect, 
studied the grounds of the early great Virginia Plantations; Shirley, 
Westover, Brandon and then devised his own plan for the grounds. 

Down the hill from the hotel and near the Oceans edge, Bay- 
berry jasmine and myrtle were planted. Brick steps and walk ways 
were constructed throughout the sunken gardens and flowers and 
shrubs were planted so that year round it was a symphony of color. 
There was also a wisteria arbor and the grounds were constantly 
being improved with new plantings even into the late 1930's. 

Carlos Wilson, who has been with the Cavalier for 56 years, 
has been honored by the city's tourism department and recognized 
by the mayor. Wilson remembers when he first came to work at the 
hotel gardens. 

"Every day flowers from the garden would be brought in and placed 
in vases and baskets for the lobby, the dining rooms and every 
guest room. It was a lovely gracious time at the hotel," he said. 

He also remembers the greats and the "lesser greats" who came 
to the hotel and recalls that every Sunday, after church services 
a horse show would be held on the grounds of the Cavalier, some- 
thing to which all the guests looked forward to. Pointing along 
Pacific Avenue, in front of the old Cavalier he said. "Right there 
were the tracks for the railroad that would bring guests directly 
to the hotel". 

WHEN THE BEACH CLUB CPENED on memorial day, 1929, the Mac 
Farland twins, former saxophonists with the Fred Waring orchestra, 
played for the guests. It was and remains an elegant club. 

The hardware dance floor, open to the sun during Sunday tea 
dances and to the stars in the evenings was a favorite place with 
not only Cavalier guests, but local people as well. It here that 
the best and most popular big bands of the era came: Glenn Miller, 
Harry James, Guy Lombardo , Tommy and Jimmy Dorsey and many others. 
Singers included the still famous Frank Sinatra. 



The Middle Years (Con't) 



When Buddy Rogers and his band came to play, the band leader 
came down with a severe sore throat and was ordered to bed by the 
hotel physician, his wife, Mary Fickford, early film star and 
"Americas Sweetheart" hurried to his side to nurse him back to 
health and the two stayed at the Cavalier until he was able to 
continue with his music there. 

The beach in front of the club was free for all to enjoy, 
spread blankets and listen to the music of the bands. Couples could 
even dance on the sand under the stars or sit and listen to the 
music at the Sunday Tea Dances. Many felt the beach in front of 
the club was the finest part of the shoreline. 

Cabanas at the beach for the most affluent guests were popular 
and quite large, including a place to entertain tneir friends, card 
tables if they wished and even telephone lines that went directly 
to the hotel dining room where orders could be given for waiters, 
in formal dress, to bring to the seaside. 

In the very early days, guests who wanted to play golf were 
allowed to use the Princess Anne Country Club course and were told 
that soon the Cavalier would have it's own course which was being 
constructed on ninety acres nearby. When it opened many famous 
golfers came » Babe Zaharias, Jimmy Demaret and Sam Snead, who in 
1935 won the Virginia Open at the Cavalier Golf and Yacht Club 
Course . 

Then the golden years of the hotel ended abruptly. World War 
II began. 

THE U.S. NAVY TOOK OVER the hotel on October 3, 19^2, and 
used it as a radar training school until the war ended. Not only 
officers, chiefs and enlisted men were dormed at the hotel, but 
30 waves as well were housed in the northwest wing on the second 
floor, four to a room, while the men were housed six to a room. 

The large hotel swimming pool was drained and used as a classroom 
24 hours a day. 

Manager of the Cavalier on the hill, Bob Wilson, said that 
in 1991 he was contacted by a former WAVE who was stationed there 
in 19^4-^5 » Helen Weiss, from Kansas City. She had worked in 
training and while there fell in love with one of the young sailors 
who was attending classes, David Dorn, from New Jersey. They cour- 
ted for two weeks, then married. They had a happy life together 
and raised two children. 

Not having returned to the Cavalier since they left in the 
19^0 's, the couple planned to return in July 1991 and celebrate 
their ^7th wedding anniversary at the place where they met. They 
had made their reservations when in March of that year, David died. 

Helen contacted Bob Wilson to ask if he would be interested in 
having the American Flag that had been draped over her husband's 
coffin. He said certainly he would. She came herself to the hotel 
bringing the flag plus many pictures of the fleet service school. 

When the Cavalier on the hill is open, we proudly fly that 
flag every day, Wilson said. 



The middle years (Con't) 



Carlos, who still enjoys working seven days a week, by his 
choice, at the Cavalier at the beachfront, remembers and greets 
guests at the front door as warmly as when he first started at the 
Cavalier. Guests ask for him if they don't see him and he has 
been called by many: Mr. Cavalier. Vividly he recalls v/hen the 
news came to the Beach Club that Japan had surrendered. 

I was taking care of a Lt. Beady' s table of guests that 
evening at dinner when the news came over the radio. There were 
many Navy ships lined out there on the water and all of a sudden 
whistles and horns began blowing, and at the club people shouted 
and got up and began dancing and kept on into the early morning 
hours. Lt. Brady called me over to the table and put a $100 bill 
in my hand and said, "Carlos, buy anything you want." It was a 
happy time for everybody", he said. 

Even after the war, celebrities continued to come to the hotel 
including Hank Ketcham, the famous cartoonist who created "Dennis 
the manace", modeled after his son whom he brought along with him. 
Later he drew several "Dennis" series telling about their visit. 

Three months later the Cavalier became a private club. Along 
the beachfront other hotels began building and motels sprang up 
which served the needs of post war traveling America with their 
informality. The Cavalier suffered from the cost of upkeep and 
competition. Finally, the grand hotel closed its doors in 1973, 
but like the phoenix, it was destined to rise again, just as grand 
and popular as ever with a new interior facelift, a new owner and 
manager . 

Again it would enter the world of grand hotels and serve the 
public as it marched toward the new century. 



Virginia Beach Sun - Wed. June 30, 1993. 



THE CAVALIER - PART III 

The Cavalier: The hotel that made Virginia Beach famous, 
now looks to the future. 

Byi Jean Geddes 

Exclusive to the Virginia Beach Sun - last of three articles. 



The hotel that made Virginia Beach famous was destined to 
re-open and become even more grand than when it first welcomed 
guests at it's grand opening in 1927 . 

On the last day of December, 1959» Gene Dixon, Sr., owner of 
Kyanite Mining Corporation, and his partners purchased the hotel. 
On August 28, 1961, he became the sole owner of the Cavalier and 
today his son, Gene Dixon, Jr. , continues to oversee the reno- 
vation and resturation of the Cavalier, slowly and surely turning 
it into a grand showplace on the sandy shores of the Atlantic. 

The Dixon family has retained the services of American 
interiors of Norfolk to re-do the entire hotel complex. 

Joan and Gary Herman, owners of American interiors, said 
they are greatly privileged to work weekly with Mrs Barbara Dixon, 
the owners wife, on the design, color scheme, furnishings of all 
rooms . 

"The Dixons are greatly devoted to restoring the hotel." 
said Gary Herman. 

AT THE CAVALIER ON THE HILL there are 28 completely redone 
guest rooms in the northwest wing and eight more are expected to 
be completed within the next three months. A highlight of the 
north wing will be the Cavalier Suite, which when completed will 
be the deluxe suite in the hotel. It will contain an entrance 
foyer, bedroom, living room and bathroom constructed of marble. 

There will be a two-person whirlpool, built-in hair dryer, 
bidet, and the traditional furnishings for the suite handcrafted. 
Although the suite will also have some antique furnishings. 

The color scheme will be different from any other room 
(although all rooms are different) and the entrance foyer v/ill 
be a handcrafted table of mahogany with the names Cavalier carved 
in gold leaf. This table, while awaiting the suite to be comple- 
ted, now sits in the general manager's office at the Cavalier 
Oceanfront . 

Mrs. Dixon has great input and ideas for colors, designs and 
furnishings for all the rooms", Herman said, with great respect 
for her taste. 

Major renovations continue throughout the year and guests 
continue to come through the year, as well. Glenn Graham, director 
of sales and marketing, who has been with the hotel for over eight 
years, explained that the Dixon's ordered all rooms to be gutted 
right down to the concrete, then new walls, new wiring, new plum- 
bing, air-conditioning and rooms much larger than the original ones, 



Cavalier looks to future (Con't) 



and baths to be twice the size of the former ones. 

AGAIN THE CAVALIER IS THE GRAND HOTEL of this era with a 
ballroom at the beach club, the largest in a hotel in the entire 
state of Virginia. 

An interesting note is that the hotel has it's own construc- 
tion and landscaping crew, including plumbers, electricians and 
groundkeepers . 

POPULAR WITH THE GUESTS is a new, unique idea of Graham's 
which was initiated three years ago and has proven successful, 
called "Sunshine Guantee", each guest, when he chooses the Cavalier 
for his or her summer vacation, and if a rain day occurrs while 
visiting, during June, July or August, gets a formal certificate 
good for a complimentary night's stay in conjunction with a future 
visit. 

The quality of life at the hotel remains the same as always- 
grac iousness . Each employee is chosen carefully. The results are 
apparent . 

Today, 80 percent of the hotel business is in group meetings, 
conferences and conventions while 20 per-cent is social. 

"We keep up with trends in the traveling public." said Graham 
adding that there is a great, focus as well as the hotel on children 
"kids love the hotel with our two large playgrounds, the kiddie 
pool and our childrens activities program geared for different age 
levels." 

There is also a kid's cafe where they are fed free while 
parents dine in one of the several other dining rooms. Enter- 
tainment is provided every night for the children. Graham said 
that the Cavalier is the leader in the hospitality industry. 

"There are 1^0 hotels here but none with 18 acres on the ocean 
front," he said. 

Vice President and general manager, Dan Batchelor, who has 
been with the hotel for 16 years, beginning his career as a bus- 
boy, said that it's important to show the hotel's past as they 
continue to invest in it's future. He said during the school year, 
frequent tours of the hotel are offered to elementry school chil- 
dren. 

But, children are not the only ones who love taking a tour 
of the premeses and Bob Wilson, manager of the Cavalier on The 
Hill, gives personal tours to any and all who show an interest in 
the famous landmark and tourist come, wanting to know all about 
it's history, who who stayed where and what it looks like now. 

Everyone connected with the Cavalier is proud of the conven- 
tion facilities, some of the finest in the nation, with _ wonderful 
panoramic views of the ocean and huge dividable rooms with sky 
high ceilings. 



Cavalier looks to the future (Con't) 



While 1^93 is "the 30th anniversary of Virginia Beach as a 
city, it is also the 20th anniversary of the Cavalier on the hill. 

It's obvious the popularity of the hotel with its 400 guest 
rooms is due in part to excellent teamwork on the part of all 
employees, each eager to see that guests enjoy their stay at the 
Grand Hotel. 

A final note: If you pass Glenn Graham in the hall or visit 
his office at the Cavalier Oceanfront, you most likely will do 
a double take. For Graham formerly was an actor, well known both 
on prime time television and on the California and New York stage. 



Contents 



Title Page 

Mary Pickford, fan idol of silent movies, visits beach 1,2 

Hotel on the Hill 3.4,5.6 

Serving breakfast in tails at the Cavalier 7,8,9,10,11 

Queen of the Beach 12,13,14,15 

16 , 17 

Wilson Not Ready To Close Door On Career 18, 19 

Thirty Six Years Of Class 20,21,22,23 

Re-Opening Of Grand Old Lady Means Revival of Yesteryear - 24, 2.5,26 
Generations Of Beach Tourists Served By Cavalier Head Waiter - 27,28 

Mining fortune bought gem of a hotel 29,30,31,32 

Thirty - two years at the Cavalier 33.34,35 

Cavalier being sold - Holdings to stay 36,37 

Old Cavalier rejects studies, will stay open. 38 

Time comes alive in hotels renovation 39.40, 41 

Combining yesterday with today 42,43,44 

Grand hotel strives to keep up with the times 45,46,47 

Old timers reflect upon hotel's history 48,49,50,51 

Cavalier Auction 5 2 , 53 » 5^ 

Old Cavalier shines again on beach hill 55 1 56 

Return to an elegance era in plan to re-open Cavalier 57.58,59 

Nostalgia calls guests from Cavalier past 60,61,62,63 

Nostalgia Dance 64, 65 



THE VIRGINIAN PILOT SEPT. 8, 19 39 



MARY PICKFORD, FAN IDOL OF SILENT MOVIES, VISITS BEACH. 



FLIES FROM HOLLYWOOD TO SEE SICK HUSBAND, BUDDY ROGERS AT CAVALIER HOTEL. 



LEAVES TO BE CROWNED QUEEN OF TOBACCO FESTIVAL AT SOUTH BOSTON BY 

GOVERNOR PRICE. 



Mary Pickford, the idol of all movie fandom in the days of silent 
pictures, was a visitor at Virginia Beach on Wednesday. She flew from 
Hollywood to attend the National tobacco Festival at South Boston but 
came to Virginia Beach first to visit her husband, Buddy Rogers, at the 
Cavalier Hotel where he has been confined to his bed with a bad throat 
and threatned pneumonia since monday. 

Miss Pickford left Hollywood by plane tuesday afternoon and reached 
Washington Wednesday. From there she proceeded immediately by train to 
Richmond and was received by Governor Price and city officials. She rush- 
ed from there by her husband's private plane to his bedside at the Cavalier 
Finding him much improved she left thrusday morning for South Boston where 
she will preside as Queen of the Tobacco Festival, returning here Satur- 
day to join her husband and fly to Newark, N.J., his condition permitt- 
ing. 

Buddy Rogers with his orchestra has been filling an engagement at the 

Cavalier Beach Club which terminated monday. He was to have gone to 
Winston Salem and Durham, N.C. to fill engagements at these points but 
was forced to cancel them on account of his illness. His orchestra has 
gone to Atlantic City where he expects to join them next week for engage- 
ments . 

Miss Pickford, the former film star, who won acclaim as "America's 
Sweethart", left Hollywood, California tuesday afternoon at ki^O O'clock 
(P.S.T.), on a commercial airliner, and landed in Washington yesterday 
morning after an all-night flight accross the continent. From the Capital 
she went to Richmond aboard the private car of W.A. Aiken, Superintendent 
of the R.F. & P. Railroad, where she was greeted by Governor Price and 
officials of the state Chamber of Commerce. 

From Richmond, she flew to Norfolk in her husband's private airplane, 

which had been sent there to meet her. She landed at the City Airport 

shortly after 4i30 O'clock yesterday afternoon, slightly tired but anx- 
ious to hurry to the Cavalier Hotel to see her husband. 

Miss Pickford was greeted by Mayor John A. Gurkin, William S. Harney, 
manager of the Norfolk Association of Commerce; Francis E. Turin, Mgr. 
of the Norfolk Advertising Board; Roland Eaton, Manager of the Cavalier 
Hotel, and Leon Block, of New York, a friend of Mr. Rogeers. She went 
straight from the airport to the hotel in a station wagon driven by Mr. 
Eaton. 

Mayor Gurkin presented her with a City of Norfolk Commemorative 



(2) 



Half Dollar, a copy of the book "Through the Years in Norfolk", and 
a card entitiling her to the courtesies of the city. 

VIRGINIAN PILOT, SEPT. 1939 . 

MARY PICKFORD EXPECTED HERE FOR WEEKS VISIT. 

WILL REIGN AS QUEEN OF TOEACCO FESTIVAL AT SOUTH BOSTON. 

BUDDY ROGERS, HER HUSBAND, AND HIS ORCHESTRA HAS WEEKS ENGAGEMENT AT 
CAVALIER BEACH CLUB. 

Mary Pickford, the world known and much beloved silent picture 
movie star, is expected to arrive here tomorrow with her husband, 
Buddy Rogers, for an extended visit. While here she will stop at the 
Cavalier Hotel and will be seen at the Beach Club, where Buddy Rogers 
and his orchestra will be the attraction through Labor Day. 

Featured artists in this orchestra include Meta Stauder and 
Marjorie Whitney, songstresses; Johnny Morris, song stylist and drum- 
mer man; The Four Notes, composed of a queen and three kings; Scotty 
Burbank, novelty instrumentalist; Joe Sodja, guitar banjo artist; 
Mickey Sabol, romantic baritone; the trumpet choir and the Rogers Glee 
Club. 

While in this section Miss Pickford will reign as Queen of the 
National Tobacco Festival on September sixth, in South Boston, Va. 



(3) 



THE VIRGINIA BEACH BEACON, APR. 5. 1992. 



HOTEL ON THE HILL 



THE CAVALIER HOTEL, well known to the rich and famous for it's 
gracious service and fine trappings, is celebrating it's 65th birth- 
day today with a special party. Guests will get a glimpse of reno- 
vations that smack of the hotel's glory days. 

On it's birthday grand old hotel's glory days are re-visited. 

CAVALIER CELEBRATION 

By j Mary Re id Barrow, correspondent. 

THE CAVALIER may never again offer a seperate dining room for 
the guests' chauffeurs or a fully equipped kennel for the guest's 
hunting dogs. 

The grand old hotel may never bring back the saltwater spiqots 
in each guest room that could draw a medicinal seawater bath, or the 
ice water spiqots from which chilled water poured. 

But the historic hotel on the hill is celebrating it's 65th 
birthday today and is using the occasion to announce that it is 
turning back the clock. 

"We're renovating the whole hotel to bring it back to the way 
it was.", said Don Batchelor, the Cavalier's Vice President and Gen- 
eral Manager. 

The Virginia Beach landmark, high on a former sand dune of 
Pacific avenue, is aiming to recapture the essence of it's youth. 
When the Cavalier opened in 1927 1 the rich and the famous were drawn 
to the elegant hotel because of it's gracious service and it's fine 
trappings • 

And soon a stay at the Cavalier again will include such old- 
fashioned activities as sipping afternoon tea in the Raleigh Room, 
settling down on a comfortable sofa in the lobby to read the news- 
paper or stepping outside to play croquet on the lush green lawn. 

A stay at the Cavalier will mean a leisherly vacation in a 
leisurly completely renovated hotel room, redone with 1990 ' s ammen- 
ities in the oritinal 1920's style, one wing will be ready this 
summer and all the rooms should be completed by 1996. 

In fact, it may even mean that the old Cavalier will be open 
year round and the new Cavalier on the oceanfront, built in 1973* 
will be open only for the summer season, Bachelor said. 

"we're here for the long term", he added, "we're committed to 
keeping the property here." 



Though locals don't make a habit of staying at a hotel in their 
own city, the Cavalier means a lot more than just a hotel to Virginia 
Beach. In fact the Cavalier has long been a part of life for many 
beach families. 

"If anyone had anything that was important to them, they held 
it at the Cavalier", said Helen Wise, who grew up at the beach, 
especially weddings. 

The Cavalier hosts about 200 wedding receptions a year, half of 
them in the Raleigh Room. The Room is a brides dream come true, with 
it's handsome fireplace, floor-to-ceiling columns and cherry bright- 
glassed-in sun porch, still equipped with the original ceiling fans. 

"Someone has two or three dauthters and you do every wedding", 
Bachelor said", "thats neat." 

Many beach kids got a launching of another sort at the Cavalier 
too, summer jobs. 

"We have an alumni of bellmen, waiters and cabana boys", Batchelor 
said. "Now they are returning as as grown men. They go out of their 
way to tell me a story about when they worked here, or about the time 
their son worked here." 

Although Helen Wise's children never worked at the Cavalier, she 
knows full well how much the hotel means to the beach. Her own daugh- 
ters wedding reception there in 1969 was just one of many events that 
has drawn her family to the old hotel. 

Her father was one of many community-minded people who thought 
the resort needed a new facility to replace the elegant Princess Anne 
Hotel after it burned in 1906. He, along with a large group of local 
businessmen, became an original investor in the Cavalier. 

"He didn't invest much, just enough, he told me, to build a bath- 
room." Wise said. 

As a youngster she attended cotillions at the hotel and remembers 
attending a friend *s birthday party at the Olympic - size indoor pool. . 
Wise and her husband, spencer, spent their courting days at the Cavalier 
Beach Club. 

The Beach Club opened down on the oceanfront two years after the 
hotel itself and attracted some of the most famous bands of the time 
each week during the summer, band leaders such as Sammy Kaye , Benny 
Goodman and Tommy Dorsey, appeared to play in the evenings and at Sun- 
day Tea Dances. One summer, a young Frank Sinatra sang with the Tommy 
Dorsey band. 

"One of my biggest memories was when Frank Sinatra sang before 
he was famous", Wise said. "My, he was good, even then. 

Today, to mark it's 65th birthday, the Cavalier is giving a party 
to show several hundred city officials and out-of-town business and con- 
vention interests just how many years young the hotel is. Guests will 
be entertained on the elegant lobby floor, which has been kept in It's 
original style since the hotel opened on this day in 192?. 



(5) 



As they walk about the hotel, they'll be lucky to run accross 
Bob Wilson, the old Cavalier's manager, and Charles Wilson, who has 
been employed there for 58 years.' 

The two Wilsons could be called the curators of the Cavaliers 

past . 

Bob Wilson has researched the history of the old building. 
He's also trying to gather up early artifacts, such as some of the 
original table silver and some of the spigot handles that say sea 
water and ice water,, 

Carlos Wilson can tell many a tale about the old days at the 
Cavalier, wheh he used to carry blocks of ice up to a wooden vat on 
the top floor every day to keep the ice water taps supplied. He 
could tell about how they always rang the bell in the tower on New 
Years Eve until the bell disappeared when the navy took over the hotel 
in World War Two. 

The wooden key boxes where guest's messages and keys have been 
deposited since 1927 are still in use behind the check-in desk and 
an elaborately decorated radio cabinet in the lobby is the only piece 
of original furniture the hotel still owns. Everything else disapp- 
eared during those World War Two years. 

A glass case in the Raleigh Room holds a china plate from the 
dinner service created for the Cavalier when it opened. Pale Blue, 
it has a scene depicting the first landing of the English Settlers 
in 1607. 

A highlight is an olympic-size indoor swimming pool. Although 
it is now a freshwater pool, it, like the guest room, once had salt 
water piped in from the ocean. 

"When the navy was here, they emptied the pool, put blackout 
curtains on the windows", said Bob Wilson, "and had a classroom in 
the pool." The pool bottom with it's slant down to the deep end made 
an ideal auditorium. 

In addition to enjoying the lobby floor, birthday guests also 
are in for an interesting tour of the guest room renovation pro- 
cess. The rooms are being stripped down to the concrete walls and 
built back up again. 

One of the rooms under renovation shows how the hotel was origin- 
ally constructed. The steel beams were wrapped in two layers of con- 
crete. There is four feet between the top of one concrete ceiling and 
the bottom of the concrete floor above. The Cavalier has never had a 
noise problem, Batchelor said, in an understatement. 

The hotels Y shape gives it stability eventhough the foundation 
was built on a shifting sand dune. "In a storm, this baby may leak," 
Batchelor said "but she'll stand." 



(6) 



When owner Gene Dixon, Jr.'s family purchased the hotel in the 
I960' s, the old Cavalier really was showing it's age, Bachelor said. 
It would have been less costly to tear it down than to maintain it 
for the past several years and restore it. 

"Bird's were flying around inside in 1976 when I went to work here", 
Batchelor said. "This is an exciting time for us. 



(7) 

The Virgi nia Beach Beacon - July 1. 1977. 



SERVING BREAKFAST IN TAILS AT THE CAVALIER 
By i Jim Stiff, Beacon Staff Writer. 

Dining out in Virginia Beach these days is a turnoff for C.I. 
Siler. He Doesn't like it because he has to cut his own steak, carve 
his own chicken and pretty much fend for himself. 

Siler is not a spoiled man. He just happens to know how dining 
room service should be handled and he does not think it is being hand- 
led right in Virginia Beach - or anywhere else today, for that matter. 

The 86 year old Siler should know. He has served as waiter and 
Headwaiter in some of the East's classiest hotels in years gone by and 
was with the dining roomcrew that opened the old Cavalier in Virginia 
Eeach in 1927. 

He was headwaiter in the grill room at the Cavalier when it 
opened and in a couple of months became headwaiter of the entire din- 
ing area. 

He served as headwaiter at the Cavalier until mid-19^0's when 
management changed and he did not feel enough emphasis was being placed 
on food service. 

He worked as headwaiter in other beach establishments until the 
early 1960's. That is when he decided to call it quits, more as a 
matter of frustration over modern day service techniques than the 
fact he was tired of the business. 

"I've been to the new Cavalier a few times." Said Siler, who 
lives on Rosemont Road. "I didn't like it. I had to do everything 
myself; cut my meat, carve my chicken. I wasn't used to that. 

"I used to go out and eat, but not much anymore. I've been to 
most all of the hotels around here and had a meal to see what was 
going on - what kind of service they were putting on. 

Siler did not like what he saw and did not like what he ate. 

"I don't like it at all", said Siler "most of these hotels don't 
have good cooks. Just someone who can throw something together." 

How was it in Siler 's days ? 

"As headwaiter, I wore tails for breakfast, street clothes for 
lunch and tuxedo for dinner", recalled Siler. 

That was only the window dressing. 

Siler continued, "The meals were the best you ever seen - good 
meals. After I became headwaiter, I only allowed a waiter to have 
six people - four at one table and two at another. 

"They would pour your coffee, put cream and sugar in it and stir 
it for you. They would put syrup on your hot cakes or waffle. They 
would carve your steak, they would carve your chicken or your turkey. 




k ?hoto by 3r ons 

Nixon Arrives for Beach Holiday 

Richard C. Nixon (Second From Left) Enters the Cavalier Hotel at Virginia Beach as He's Interviewed on the Run 3y 
Ledger-Star Reporter Charlton Harrell. At Far Left Is Cavalier Owner Sidney Banks. At Right, Is Soraon Shrema^ 

General Manager of the Hotel 



(8) 



Breakfast (Con't) 

Siler continued, "The meals were the best you ever seen - good 
meals. After I became headwaiter, I only allowed a waiter to have 
six people - four at one table and two at another." 

"They would pour your coffee, put cream and sugar in it for you. 
They would put syrup on your hot cakes or waffle. They would carve 
your steak. They would carve your chicken or your turkey. 

"You did'nt have to do anything but sit there with your fork and 

eat: 

Today, anyone who can carry a plate from the kitchen to the 
dinning room can be a waiter or waitress. Not in Siler's day, and 
at the places where Siler worked. 

"You had to be a good waiter in those hotels", said Siler, "They 
did'nt just hire anybody." 

Siler actually started out in the hotel restaurant business as 
a cook. 

"I was born in 1880 in Murphy, N.C., right in the mountains, and 
I cooked in three different hotels, two in Andrews, N.C., and one in 
Wayne sville, N.G.. That was in 1906." 

Siler got out of the kitchen and into the dining room as a 
waiter in Waynesville because he was missing out on the day's biggest 
event by being chained to the range. 

"I couldn't get out of the kitchen to meet the trains", said 
Siler, recalling that the meeting of the trains going through Waynes- 
ville and something the whole town turned out to view. 

"Everyone met the trains", said Siler. "Black and white, rain 
or shine, they went down there and sat on a hill and watched those 
trains meet. They would come through at ^130 in the afternoon — 
one to Asheville and the other to Murphy. 

"That's all there was to do. They liked to see those trains go 
by to look to see who got on them and who got off." 

Siler bounced around hotel restaurants in North Carolina, Tenne- 
ssee and Kentucky before winding up in West Baden Springs, Ind. 

Siler remembers West Baden well well because it was where he 
waited on his first celebrity - of sorts. 

"It was Harry K. Thaw, the millionaire who killed a man in 

New York". He was put in an asylum and he broke out. I waited on him 

in West Baden. He came late one night - all the other waiters had gone 
to their quarters and I was the only one left. 

"He came in with his chaff eur and I waited on them. The next 
morning, they came in for breakfast and I waited on them again." 



(9) 



Breakfast (Con't) 

When he left he gave me a $10.00 bill". 

That night, Siler said Thaw was captured. 

The $10.00 tip from Thaw was the biggest tip Siler had received 
since he started workingas a waiter. But the biggest tip of his 
career came at the Cavalier from a man who stayed from friday to mon- 
day and requested Siler* s services at his table. 

"He gave me a $50 bill, and then on Sunday he gave me a $20 and 
a $5 bill." "I never did remember that man's name, said Siler. 

While at West Baden, the army beckoned Siler for World War I and 
he returned to Louisville, Ky. , where he was inducted. 

"I cooked for all the officers - The big officers, I mean - the 
generals and all that. I had three cooks under me, I was the head 
cook. " 

Siler said he tried to get overseas duty, but was told; "You 
cook too good, you stay here and take care of these." 

After the war, Siler worked in Battle Creek, Mich., three years, 
Akron, Ohio, and for a short time in Dayton, Ohio. 

He had an aunt living in Norfolk and he wrote her to find out 
if there were any big hotels in Norfolk. She wrote back and mentioned 
the Monticello Hotel. Siler caught the train for Norfolk. 

On his arrival in Norfolk, his aunt told him she thought the 
Monticello was too classy a hotel for him to be a waiter. Siler got 
a job at the Monticello, worked there three years and then left for 
a new restaurant - The Washington Duke in Durham, N.C. 

"I had worked at bigger and better and better places and all of 
them were 'a la carte", said Siler. 

While at the Washington Duke, Siler waited on a man who remem- 
bered him from his days as a waiter in Akron. 

"He was a man who went around and opened up these hotels, and 
he gave me a job as headwaiter . " , said Siler. 

Siler spent the next few years going around North Carolina, 
opening up hotels and setting up their dining facilities. 

Meanwhile, Siler had married in North Carolina, and while he 
remained in that state, his wife came to Virginia Beach to teach 
school . 

"We did'nt tell anybody", said Siler. "they did'nt allow teachers 
to be married then". 

Siler left the hotel restaurant business in North Carolina to 
come to Virginia Beach to be with his wife the same summer the Cava- 
lier was opening. 



do) 



Breakfast (Con't) 

"The headwaiter in Norfolk (from the old Mont icello ) told me 
he was going to the Cavalier and he wanted me to come with him and 
be the headwaiter in the ala carte service in the grill room. No one 
around here knew about ala carte. It was all america service. 

Siler accepted the offer, and soon found himself running the 
whole show. The headwaiter quit that labor day, and through a series 
of circumstances, Siler became headwaiter of the whole operation at 
the Cavalier in the summer of 1928. 

Back in those days there was'nt much at Virginia Beach. Siler 
remembers there was fuel feed at its same location at 19th. St. 
There was the train depot and there was the Cavalier - the premier 
hotel of the area. At that time. 

Siler said the Cavalier did a good business in those early years, 
despite the fact it was away from the hub of activity in Norfolk. 

"Lots of people came down from New York and Canada. In the early 
spring we filled up with people from Canada. Ducking that weather up 
there", said Siler. 

Siler found, however, that he was having a problem keeping good, 
experienced waiters because of competition from other resort areas, 
such as Atlantic City, N.J. 

"I would loose waiters to Atlantic City as soon as their season 
opened", said Siler. 

Siler went to management with a suggestion. 

"I suggested hiring the local country boys and training them", 
said Siler. "I got 20 of them and taught them and made them all buy 
a home - to keep them here. 

"I would build them up and keep them here right under my finger. 
I made them good waiters and some of them are still there today, like 
Tom Fentress and Carlos Wilson. Filmore Reed retired last year." 

Back then, the waiters in the better places were black men - 
no women. 

"They were all black waiters because white people did'nt call 
that a job", said Siler. "Men were better at it than women, men would 
do the work women would 'nt do, like cleaning up the dining room, sett- 
ing things up, cleaning silver ... 

Women did'nt work like that then. And those trays were heavy too. 
They were too heavy for women. 

"It did'nt pay nothing, thirty dollars a month was all waiters 
were getting.... I think I was getting something like $92 or $93 
dollars a month." 



(11) 



Breakfast (con't) 



The waiters weren't Siler 's only responsibility. The food came 
under his bailiwick as well. 

"Part of my job was seeing that things were cooked right, said 
Siler. "If it got into the dining room not cooked right, I took it 
back to the chef" . 

Siler said his assessment of the food coming out of the kitchen 
did not present a problem with the chef because » 

"He worked with me. He had to work with me. If he did'nt I'd 
tell the manager and he would give him the devil." 

Siler still has an old work order, dated Nov. JO, 1938. which 
he displayed to show the fare offered that day. 

The menu was: Fruit coctail, celery hearts, imported olives, 
cream of asparagus, aux croutons, broiled filet mignon with mush- 
room sauce, peas and carrots in butter, potatoes au gratin, lettuce 
and tomato salad with french dressing, biscuit tortoni and demitasse. 

"That would cost you about $2.00, said Siler. The changing times 
and the changing management of the early and mid 19^0 's finally go to 
Siler and he quit the Cavalier. 

"They had these banquets and men would come there and leave their 
wives home and just get drunk, "said Siler, "that was one of the reasons 
I left." 

The other reason was when a new manager took over and brought 
in a maitre de hotel to run the dining room. 

"The new manager came to the Cavalier, and seeing me being a 
negro, he did'nt want to see me handling all that", said Siler. "He 
wanted a maitre d* he brought in an Italian as maitre d'. He was 
over me . " 

Siler said the maitre d' hotel started changing the serving 
techniques of the Cavalier. 

"He wanted everything brought out of the kitchen on one plate.", 
said Siler. "It just tore me all to pieces." 

"Before you ordered a steak and it came out on silver platter- 
covered. The waiter would show you the steak, and if you liked it, 
he would put it aside and cut it up for you. 

They, (the customers) liked it. They would like it yet, but 
the maitre d' came in and it was like serving a bunch of hogs - 
like horses. 

Siler thinks the maitre d' hotels have ruined todays service in 
the classier eating places and he does not look for a return of yester- 
year's service any time soon. "It's a thing of the past, I think, 
said Siler. "Unless somebody opens up a hotel and wants that kind of 
service again, I don't think you will see it." Would Siler be willing 
to come back out of retirement. "I don't think so it's just too much. 



(12) 



The Ledger Star (Leisure Time Section) 
THE DAILY BREAK Wed. June 24, 1981 



QUEEN OF THE BEACH 

Grand old Cavalier gets a face 
lift. 

By j William Ruehlmann 



VIRGINIA BEACH - On April 9, 1927. Miss J. Gosselini of Quebec 
was charged with assaulting a priest who requested her to leave 
during a euchre party. Twenty-one members of the British Parlia- 
ment demanded the release of Nicola Sacco and Bartolomeo Vanzetti. 
President Nicolas Murray of Columbia University warned that prohi- 
bition repeal "Would be a return to the old "Saloon." 

And the Cavalier Hotel opened it's doors to paying guests. 

They called her the Queen of the Beach. Gov. Harry Flood Byrd 
said, "Virginia has the best resort hotel in America." The eight 
stories of red brick and steel atop a tall sand dune, built in 13 
months at a cost of two million dollars, boasted 226 rooms, a barber 
shop, a confectionery, hot and cold taps in every sink with an extra 
spiqot for ice water, perma-kote washable wallpaper, china service 
in the restaurant showing the planting of the first cross on Virginia 
soil, silk demansk hangings in the ballroom, a 75 by 25 heated, salt- 
water swimming pool and the easy-listening dance music of Ben Bernie 
and his orchestra. 

"In the construction of the building." In its furnishings and 
operation, and in all the details of the landscaping, there has been 
manifest an effort to embody the spirit of old Virginia. 

Georgeous it was, but a step short of heaven. No negroes or 
jews allowed, except as help. The rooms, a cramped 12 by 12, were 
well-appointedcells ; Coming down for breakfast one morning, Will 
Rogers said of the man who did in builder Sanford White. "Harry K. 
Thaw killed the wrong architect." 

Still the smart set came, writer F. Scott Fitzgerald and his 
wife Zelda were regulars. Fatty Ar buckle rented an entire floor. 
Sam Snead won the Virginia Open here. Snooky Lanson of "Your Hit 
Parade." performed and comedian Victor Borge cracked Wise: 

The management has asked me to request that you put the shower 
curtains inside the bath, before taking a shower." pause, "you know, 
it took me 25 minutes to get my curtains off those little rings so 
I could get them in the tub." 

Imagine tooling up in a chauffer-driven limosine, rosebuds 
resting in the flower holders, your old spats crossed comfortably 
in the cab, shoes black as onyx at midnight. The doorman greets 
y^u .takes the suitcases (No luggage in those days, just willing 
fists. ) 



(13) 



Queen of the Beach (Con't) 

pause. "You know, it took me 25 minutes to get my curtains off those 
little rings so I could get them in the tub." 

Imagine tooling up in a chauffer - driven limosine, rosebuds 
resting in the flower holders, your old spats crossed comfortably in 
the cab, shoes black as onyx at midnight. The doorman greets you, 
takes the suitcases (No luggage carriers in those days, just willing 
fists.) you step out and look up. 

Above the rolling green rises the Cavalier, three wings, desig- 
ned to afford every guest a view. Pink windowed. Wonderful, but only 
your due. 

The bellmen take your luggage up; you tip, lavishly of course 
(This is revery) and you part the curtains in your room and gaze out, 
past the tennis courts with the players in white ducks and the saffron 
sand stretching away to the water. 

It is a picture postcard world. 

Some who were there remember. 

Joseph Walton, 70, busboyi 

"It was just elegant. We had rich people coming, with the 
Rolls -Royaces and the essexes, cars they don't even make anymore. 
Jean Harlow was a guest here and Bette Davis. 

"It was the black waiters that made this place famous. They 
gave service; those waiters were always on the ball. We served tea 
and cinnamon toast by the pool and could pick up 25, 30 cents an 
evening, which was a good thing then. 

The rates were $10 a day and you got breakfast, lunch and dinner. 
I made $6 a week; I got paid $12 every two weeks, no social security, 
no taxes taken out, no check - just money. 

"Those other places you see on the strip? listen, The Cavalier 
is Virginia Beach. The rest are . • motels." 

Thomas Fentress, 70, waiter i 

"I first came here in a model T Ford in 1928. I got a job in 
the dinning room. It was really elaborate in those days; we had 
water bottles with silver handles on them." 

Everything was french silver service. Even the eggs would come 
on a platter. Judy Garland came, and (actor) John Boles; Mrs. (Frank- 
lin) Roosevelt, she even came, and brought the girl scouts with her. 

"Folks were neatly attired, even in the morning. You did'nt 
have nothing in those days but ladies and gentlemen. They were, 
according to the time, more generous. People would give you then what 
they give you now. 

"The food was different. You had full meals every meal, no 
sandwiches like we got now. I have served baked Alaska to 10 & 12 
people; you don't see many of those today. 



(no 



Queen of the Beach (Con't) 

"Things have gotten more loose, more modern. With the children 
and all. The language now sometimes really amazes you. 

"Wrong - way Corrigan came here. He sort of surprised me. Short 
guy, talk to anybody. Go on all the time." 

Billy Morris, 68, band leader i 

I first played the Cavalier in 1939. They were the good old days 
yes sir. Dancing was very popular then. I liked a smooth style of 
music, society stuff - Cole Porter, Jerome Kern, Irving Berlin, George 
Gershwin. 

"I used to get more applause than I do now. 

"You could always tell the people who had money. They'd fold it 
up so small and stick it in your hand. In those days, the women 
loved to get into that long dress. 

"Tommy Newsome (of the tonight show with Johnny Carson) used to 
play in my band at the old Cavalier. Helluva nice fellow. I met 
Georgie Jessel and Frances Langford; Arthur Murray and his wife were 
there. Boy, they were good dancers." 

Leah Jaffe, 72, the first Miss Virginia: 

"My mother didn't want me to enter the thing. In those days, it 
wasn't the most elegant thing to do. But that contest was the high- 
light of the hotel opening." 

"It was devine." 

"Today the Miss Virginia Contest at the Roanoke Hotel goes on 
for several days. They judge on beauty, poise, charm and talent. In 
my day, there strictly concerned with figure - they weren't interested 
in talent or anything like that. 

"They played Valencia," I can hear it now. The Tea Dances were 
beautiful - everybody looked like fashion plates. 

"It's a pity how time takes it's toll." 

Carlos Wilson, 60, bar manager j 

"I started as a bus boy here when I was only 15 years old. I 
did'nt even have a social security card; I had to walk to the Norfolk 
Post Office to get one." 

"I served Arthur Godfrey, I worked with Mr. (Richard ) Nixon; 
he was as nice as he could be. Mr. (Hubert) Humphrey was just the same 

"(Prime Minister) Mackenzie King from Canada rented the whole 
sixth floor. He had all his valets, maids and nurses with him. We 
used to sit back together and watch the birds. 



(15) 



Queen of the Beach (Con't). 

"It was a great hotel. If you didn't have a reservation, you 
did'nt come in, no matter how much money you had. There were fresh 
cut flowers on the tables every morning. In those days, did'nt have 
no air conditioning - but you wore tuxedoes and evening gowns in the 
dining room. 

"During the war, they had german soldiers here cleaning up the 
grounds. The Navy took over, and when they were done, there were 
holes in all the walls and around the swimming pool. They really did 
mess it up terrible, and that's the truth. We could 'nt even find 
the silverware when we came back." 

When World War Two started, the Cavalier became a radio school. 
It would never regain its former grandeur. The cabanas at the beach 
club became harder to fill. In 1973 the old Cavalier-on-the-hill 
was closed and attentions turned to the new Cavalier-on-the-ocean- 
front near the water. 

As vandals and wild trancients roamed the Cavalier's empty halls 
from kitchen to cupola, there was talk of plans to turn the place in- 
to an old folk's home. Some said it should be torn down for condomin- 
iums. Economic studies agreed on one thing: It was not feasible to 
reopen the Cavalier as a hotel. 

Then Gene Dixon, Jr. president of the Kyanite Mining Company and 
son of the Cavalier's former owner, took control, determining that 
the queen of the beach, against all conventional opinion, should be 
refurbished and put back in business. 

"It appeared to me," said Dixon, 38 » in town for a board 

meeting, "that in the long run the hotel building could be saved 

and it should be. It seems to me that it would be more valuable 
than anything we could replace it with." 

Dixoh's grandmother Clara, 88, encouraged him to return the 
hotel to the way it had been before the war. Dixon insists the 
project is not entirely sentimental; he is not saving a white elephant. 
He expects it to make money. 

"The original hotel can stand against anything placed at that 
location in today's market," Dixon said. "We consider both (the old 
and the new) buildings as one business property; One does not carry 
the other." 

So for six years Dixon's brother-in-law, decorator Boyd Colegate , 
55 1 has been laboring as Executive Vice President of the Cavalier, 
personally supervising a projected 3«5 million renovation effort. 
He knocked walls out of many of the rooms to make them larger reduc- 
ing their number to 126. He re-plastered and refurnished. 

Colegate expects to have the job complete next year with the re- 
doing of the old hotel's Olympic, lion studded pool. 

" What we have done", Colegate said, "is kind of a miracle, 
because we've done it all ourselves; we haven't used any outside 
contractors - we did it all internally. 

"When we started, the Beach Club was a disaster. 



(16) 



Queen of the beach (Con't) 

Plastering hung off the paneling in the lobby. Kidds were all over 
the place. It would have made you cry to go into the Hunt Room and 
see the furniture smashed, the holes in the ceiling." 

"But we have spent in excess of "2 million cash, and there is 
no indebtedness of this hotel at all." 

The old Cavalier opened on a limited ba=;is in 1976; now rooms 
are available there for guests and conventions year round. The 
Beach Club is completely restored, providing the only outdoor dance 
floor on the east coast once again. A sauna and health spa will be 
installed at the old hotel." There are also plans for a walkway over 
Atlantic Avenue and a chapel. Colegates deadline for completion is 
Christmas 1982. 

"We know it will pay." He said. "We've put money into this 
thing to the point that there's no backing out now, and it's pro- 
ducing already. 

"Everybody told us were crazy to do this, but they all come out 
to enjoy it." 

On the 18th of July (The Saturday Nights Gull Moon) nostalgia 
night will take place at the Beach Club, with starlight dancing, 
long gowns and the Billy Morris Orchestra. Throughout the summer at 
the old Cavalier, dinner theatre will play nightly in the Pocahontas 
Room; 150 peoole a sitting can eat buffet style and see "California 
Suite," "Butterflies are free", and "Same Time, Next Year" in 
repertory. 

That theatre has been established by two local actors, Mark 
Thomas, 42, who managed The Cavalier Dinner Playhouse in Norfolk for 
seven years, and Glenn Graham, 35 » a former soap opera performer on 
ABC -TV'S "One Life To Live." 

"We haven't picked sex shows like "Natalies Nightie, Graham 
said, "Nor have we gone for Tennessee Williams, either . These 
plays are just good theatre. If we're not successful at this lo- 
cation, we wouldn't be anywhere on the oceanfront." 

"Here," Thomas added, "We have the reputation and stability 
of a well - known landmark." 

The partners take a dim view of City Councils recently levied 
"Virginia Beach Dinner Theatre tax of Ik percent on a $20 ticket, 
effective the day they opened. 

It has been a long time since waiters, dressed in knee britches 
and stiff collars, sang spirituals in the lobby Sunday nights, when 
$18 a day for two included meals and booze was brown-bagged to the 
Beach Club. 

Now, summers, a double room goes for $69, food extra. 



(17) 



Queen of the Beach (Con't) 

The Cavalier was named after the group of colonial settlers 
who came to Virginia Beach in the midd - l600's. Latter day colo- 
nials kept - coming, and once it hummed with card parties, golf 
tourneys, saddle horses, "Hospitality", the management proclaimed, 
"Is a heritage." Tennis players wore white linen, no jeans, no 
shorts . 

Rudy Vallee performed, Guy Lombardo, the Dorseys. 
Bathing suits still had sleeves. 

"People were nicer then," Carlos Wilson observed. "They alway 
had time to talk. Today, I don't know whether it's the economy or 
what, but they just don't have the time." 

It was the very illusion of leisure, and after 5^ years and 
the long attentions of a staff moving over it like earnest bees 
shoring up a sagging honeycomb, it still is. 

The Glen Miller Orchestra played here last winter four days be 
fore Christmas; 500 people came. Long live the Queen. 



(18) 



Virginia Beach Sun, May 2k, 1988. 



ON THE STREET - By Bill Reed 

WILSON NOT READY TO CLOSE DOOR ON CAREER 



To the rich and famous and the not-so-rich-and-f amous who 
have walked into the marbled foyer over the past 50 years, Bell 
Captain Carlos Wilson was and is the Cavalier Hotel. 

The list of luminaries who have entered it's doors since it 
opened in 1927 include humorist Will Rogers, author F. Scott 
Fitzgerald and movie stars Fatty Arbuckle, Jean Harlow and Judy 
Garland. 

From the political realm, Eleanor Roosevelt, Richard M. Nixon 
and Hubert. Humphrey have signed the register. 

"An estimated 5*390,000 people have passed through these doors, 
and Carlos Wilson greeted a good portion of them", said John Hendri- 
cksen, General Manager of the hotel. 

Wilson has been around since 1937 1 when he joined the staff 
as a wide-eyed and eager 16 year old, earning 250 an hour at the 
end of the depression. 

Last Friday, the hotel *s owner, administrators, employees and 
longtime friends like the Rev. S.L. Scott, pastor of Union Babtist 
Church, gathered 200 strong in the Ballroom of the Old Cavalier to 
celebrate wilson's half century of service. 

Hendriksen, who organized the surprise reception, complete with 
a two-trumpet escort and a layer - cake replica of the Cavalier, 
summed up Wilson's contributions. 

"He possesses two sterling qualities 1 An ability to smile and 
a genuine affection for people.", said Hendriksen. "Many hundreds 
of employees remember you. We thank you for you have left a little 
part of yourself with all of us." 

There were amens, of sorts, from former employees like Bobby 
Dozier, who worked as a bellhop between college terms under Wilson's 
kind but firm hand, and from Joseph L. Lyle, Jr., who ran the Cava- 
lier's tennis courts in the 1950' s and is now a lawyer for the hotel. 

"More than any one person, Carlos Wilson epitomizes the gracious- 
ness and the ambience that is the Cavalier Hotel," Lyle said. 

While Wilson is well known as the friendly face of the Cavalier, 
friends like Ray Adams say the Bell Captain's influence extends well 
beyond the walls of either the old hotel or the new hotel, where 
Wilson also works. 

"He has helped a lot of young men and women through college," 
said Adams at the friday gathering. "three of my children were helped 
through college by Carlos Wilson. 



(19) 



Wilson not ready (Con't) 

Wilson, now 66 gray and portly, rose at last to say a few words 
of his own. "It doesn't seem to me It's been 50 years", he said. 
"I just get up in the morning and go to work. I want you to know, 
as long as I'm able to move around, I'll be here, because It's like 
a home to me. 

When the speechmaking was over Wilson was surrounded by men 
and women, old and young, mostly employees past and present, who 
shook his hand or embraced him, and invariably thanked him for some 
act of kindness or sound piece of advise offered in the course of an 
ordinary working day. 

"My biggest hobby in life is to make people happy," he said 
later. "It makes me feel good. I tell these young people it does'nt 
cost anything to be nice - It pays off in the long run." 

Wilson was born in Accomack County on the Eastern Shore, then 
moved with his family to Princess Anne County, where his mother became 
the first black public schoolteacher. 

He married and had two children, both of whom were sent through 
college, he proclaims proudly. One daughter died in 1969* The sur- 
viving daughter is an english teacher at Green Run High School and is 
working on her doctorate with plans to teach at the college level. 
Her daughter, now 19i is attending St. Augustine's College in Raleigh, 
N.C.. 

It is another generation started on the right path, in Carlos 
Wilson's scheme of things. 



(20) 



The Virginian-Pilot, 197^. 



THIRTY SIX YEARS OF CLASS 



A touch of graciousness from another era at the Old Cavalier 
lingers on at the new Cavalier oceanfront in the person of Carlos 
Wilson, shown right in front of the old hotel. Today, Focus travels 
with him in memory through the stately old building. 
BY: SUZANNE HOLDEN 
Beacon Feature Editor 

The smile. That's the firslr thing you notice about Carlos Wilson. 

It's a wide and happy smile. It shows his genuine liking for 
people . 

That smile is as important to the way people see Carlos Wilson 
as his big gentle-looking hands, his graying , curly hair or the 
very clothes on his back. 

It has taken him into his 36th year with the Cavalier Hotels - 
First the fine old building on the hill off Pacific Avenue and now 
the contemporary structure which is the Cavalier Oceanfront. He is 
both manager of the bar department and director of services (Bell 
Stand) at the new hotel. 

Thirty Six years. Wilson lets go a low drawn out whistle when 
he thinks back to the beginning. 

"I remember a lot but I've been here so long, Iv'e forgotten 
half of what I know." He'll tell you with a chuckle that seems to 
come from his toes. 

"The first Social Security card I ever got when I was working 
right over there.' I didn't even know what Social Security was.", 
he said. Wilson was 15 years old and he remembers riding the train 
into Norfolk to get his card. 

He started out as a yard man. He mowed the grass, weeded flower 
beds and the like. 

"The old Cavalier was a society hotel into the 60's. It catered 
to what your mother always told you were the best people." 

A few years after Wilson got on at the hotel, he graduated to 
dining room service. He came to know Admirals and polititions, 
famous band leaders and governors, at least one prime minister, 
MacKenzie of Canada. Getting Wilson to serve you was a privilege 
reserved for the mighty. 

He still blesses his coach, headwaiter C.I. Siler, "one of the 
greatest dining room men there has ever been," He remains convinced. 
Wilson was Siler ' s Captain. 

" I used to admire that C.I. Siler", said Wilson. "When he'd 
walk iinto that dining room on Sunday morning in his tail coat and 
striped pants, he was one good looking man." 



(21) 



Thirty-Six Years (Con't) 



Oh, yes, the waiters dressed as well as the guests. 

"You could 'nt just walk into the Cavalier off the street in 
any old clothes like a lot of people do today", he said. 

"The Head Waiter would 'nt let you in. 

"No, sir. In those days people dressed! They'd come through 
that lobby - and we had music there in those days - the ladies in 
their evening dresses, men in their tuxedos, LOOKING GOOD. And we 
didn't even have air conditioning then," 

There was a deliberate personal touch to the serving too, 
said Wilson. When a couple or a party checked in for a vacation 
stay, they were assigned to a specific table to which they re- 
turned for all meals. 

"They had the same waiter the entire time they were in the 
hotel and he got to know how they liked things so he could give 
them the best service," said Wilson. 

Through the years of work in the kitchen, as a bellman, in the 
housekeeping department, the dining room and now the Bar Department, 
Wilson said, "Iv'e enjoyed every minute of it. 

"People mean something to me . I love being around 'em." 

His mother was a teacher and Wilson said she told him once, 
"I wish I could get along with people like you do." 

His response was, "It's because I love people, mana." To me, 
he added, "And it doesn't cost anthing to be nice." 

How does the New Cavalier compare with the old ? 

"This is a nice hotel here. I like it. But over there the 
old Cavalier is one of the greatest (nodding across Pacific Avenue 
towards hotels ever built on the east coast) . 

"It was a city within itself. It had anything you needed. 
There were doctors on call if anyone got sick, a drug store, a 
sauna and pool, excellent service and, of course, food and enter- 
tainment . " 

The old hotel is being refurbished to Wilson's great delight. 

"If things go well, we'll have that open sometime in June." 
He said. 

He laughed at himself as he said that during his annual 
winter vacation he'd often tell his wife Annie, "Think I'll ride 
down and see how things are going at the hotel." She always knew 
he meant nothing but the old Cavalier. 



(22) 



Thirty-Six Years (Con't) 

And he has a built-in empathy for the passerby who stop to 
investigate the activity, peep in the front door and say things 
such as, oh, look. They're fixing it up again. I spent my honey- 
moon here and I'd love to come back." 

"People have been concerned about the rumor that it was going 
to be torn down," said Wilson, shaking his head that any such notion 
could get around. 

"You ought to see that lobby, "he told me. It's beautiful . . . 
Grand as it ever was." It first opened in 1928 (Error - the hotel 
opened in 1927) and Wilson went to work there in 1938* 

Obviously the heart is there, right? 

I'll tell you, he answered, "when you work somewhere as long 
as that, it feels like home." 

Wilson left the cavalier in 19^1 » and worked at the Naval 
Shipyard in Portsmouth until the war ended. 

After the war he returned as dining room Captain, but soon 
became manager of The Hunt Room. 

It was in the Hunt Room one evening several years ago that a 
fellow guest who purported to know Wilson well told me that his 
salary was in the $30,000 range and that he was heavily into the 
stock market. 

I asked him about it. "True, he told you the truth." and with 
a wry chuckle, "but we wont talk about that. 

And then he did talk about it. He started investing in stocks 
to educate his two daughters, both of whom were graduated as teachers 
from St. Augustine College, Raleigh, N.C. 

"But I did so well at the hotel, I did'nt have to go into my 
stocks. That's what I'm going to retire on." 

Wilson's sideline is catering, the vocation of which he is a 
master. He calls it "helping out my friends.", and he's talking 
about some of tidewaters most prominent, well fixed families. 

Recreation? Is there such a thing for such a busy man? "Im 
strictly a chruch man," said Wilson. He is a member of Union Baptist 
Church on south boulevard, which can be seen from the toll road 
just past the Independence Boulevard exit. The old frame church 
was recently refurbished inside and out, It's exterior covered with 
a handsome new brick facade. 

"I got religion at that church when I was 11 years old, Wilson 

said. 

Now he is chairman of the board of deacons and treasurer. 



(23) 



Thirty-Six years (Con't) 

Thats where he takes his two little grandaughters , on whom 
he dotes, to Sunday school and church. "I love 'em, oh, how I 
love them." he said of his grandbabies, as he refers to them. 

So this is Carlos Wilson, a happy man, close to his God, 
devoted to family, righ in friendships, active into a fourth 
decade in a vocation satisfying both materially and mentally. 



(24) 



RICHMOND TIMES DISPATCH, May 7. 1978 

RE-OPENING OF GRAND OLD LADY MEANS REVIVAL OF YESTERYEAR. 

The old hotel is closed, awaiting an uncertain future, the 
front door is boarded. The lobby is littered with trash, beer 
bottles and plaster fallen from the ceiling. The air is musty, 
a youngster has come between the grand old lady and the ocean. 
There is a modern hotel on the beach. Even it's name is modern: 
The Cavalier Hotel - Times Dispatch, Aug. 12th. 

By i Wilford Kale 

Times Dispatch State Staff. 



VIRGINIA BEACH - "I love that old hotel," Carlos Wilson said 
as he looked up at the grand hotel on the hill. "I've been here 
since 1938 a ^d have loved every God's minute of it. 

"You better believe I'm happy. I'm a happy man.' when this old 
hotel closed," he said, walking up to the big front doors, "I just 
sort of cried, she had been my life." 

"My wife told me one day, Carlos, I think you love that old 
hotel more than me. I did'nt argue much with her, I'm afraid," he 
said, "because I do love this hotel." 

"I would rather see this place back open more than anything 
else in the world and that's the God's truth." 

LAST WEEK the old Cavalier Hotel, that first opened in 1927 
and attracted the wealthiest clientel in the last years of the 
roaring 20 's and those following the depression and World War 11 
was open for business. 

The old building had fallen into decay in the early 1970' s and 
began losing money. The owners thought it's years were past and 
agreed to construct a new $5 million Hotel on the beachfront and 
named it the New Cavalier Hotel. 

The old building was nearly as good as new. The interior, 
however, was not new. It had not been maintained and appeared worn. 
It badly needed renovations and remodeling. The newer and modern 
motor hotels had passed it by. 

There were those persons, however, including Wilson, who just 
hated to see the Old Cavalier close, because it meant the end of an 
era . 

TODAY, HOWEVER, a part of It's bygone days has been recaptured 
in the renovation program by the owner, the Kyanite Mining Corp. of 
Dillyn, began three years ago. In 1976, a total of 32 rooms in the 
massive building were again opened to the public. Last year the 
total bedrooms was 51 • 

Now there are 82 remodeled and redecorated rooms available and 
three of the public rooms, including the famous Hunt room, are back 
in service. 



(25) 



GRAND OLD LADY (Con't) RE-OPEN ING. 

John W. Hendriksen, President - Manager, said that hopefully 
by next year "Virtually all of the rooms will be openalong with 
the larger indoor pool." 

In it's heyday, The Cavalier Hotel played host to guests who 
wore fancy gowns and black tie attaire to dinner. They danced in 
the nearby Cavalier Eeach and Cabana Club on the ocean front to the 
music of Les Brown, Sammy Kaye and Benny Goodman. 

Carlos Wilson remembers much of that. As he walked through 
the newly refurbished lobby that shined almost like new, he said, 
"I love this building. It's just like being at home." 

HE BEGAN WORKING at the hotel in 1938 as a yardman and later 
moved to the engine room, to housekeeping, to the dining room as a 
waiter, captain and bartender. 

Now he's bartender and director of services for both hotels, 
"But my heart is right here," he said, standing in the Raleigh 
Room - a redecorated public room off the lobby and outside the old 
dining room. 

"Let me see if I can open the dining room for you. You gotta 
see that room - That's where the hotel made it's reputation." 

The dining room has not been renovated and stands cluttered 
and worn, like the rest of the building must have looked before 
renovation. Paint was pealing from the ceiling and plaster falling 
from some of the ornate cornace work. 

WILSON LAPSED into nostalgia - lost in another world. 

"Old C.I. Siler was the head waiter and I mean head Waiter," 
Wilson recalled, "He ran this place. You did'nt do anything out 
of line. He worked from that big table over in the corner. He 
never left it, but he ran the whole dining room from it." 

"He demanded everything go right. We had fresh flov/ers on the 
table every day. They came from the garden just outside that door." 

"We had people who used to come here year after year and they 
wanted their same waiters. These people wanted service and we gave 
it to them. We had only three tables each. My tables were 46, 47, 
and 38, over in that corner. I had two duces and a four. That was 
all we could handle." 

"I TOLD YOU about our service, did'nt I ?" 

" On Sunday mornings ax breakfast, all the waiters wore tails, 
Hickory - striped pants and white gloves. You could 'nt get in here 
unless you had a reservation. It was beautiful and that's the God's 
truth." 

Reality struck him hard as he looked at the fading paint and 
worn carpet. 



(26) 



RE - OPENING (Con't) 

"It's hard to believe what I'm telling you, is'nt it ? But 
this was a wonderful place. I can't wait until it's cleaned up 
and re-opened. I'm gonna come in here and have dinner that very- 
first day." 

At least three of the floors have been redecorated and the rooms 
enlarged. There used to be 36 rooms per floor, most of them small, 
like state rooms. Now there are only 18 or 19 rooms per floor 
with the rooms twice the size and some open into three and four room 
suites . 

"The cedar - lined closets are still there and "see these bath- 
room fixtures have been left, just like the old days, you can't buy 
one of these things anymore." he added turning a 192? vintage cold 
water spigot. 

SOME ROOMS overlook a beach that has built up with new hotels 
that block the once-majestic view of the ocean. Others overlook 
what was once a beautiful garden and a few still overlook the back 
kitchen door. "But these rooms got feelings," Wilson said. 

The Hunt Room, downstairs, was where Wilson worked as manager 
when the old hotel closed it's doors in October 1973* "It's the same 
room as before only It's been enlarged a little. The big fireplace 
is still here," he explained. 

"Years ago, all a person in Virginia Beach had to do to find 
somebody after work was to come up here to the hunt room. All the 
City's business was conducted right here." 

He leaned on the bar and stared off into the room. "I educated 
both my daughters working right in this room. I never regret one 
minute of it," Wilson said. 

IT WAS RAINING when he left the old hotel. 

"I remember the trains", he said pausing for a moment. "They 
used to run right in front at the foot of the hill right on Pacific 
Avenue the pullman cars used to stop. We had to walk down to get 
the luggage and carry them back up the hill, rain or shine. 

In those days, the hotel used to have it's own golf course, 
riding stables and skeet range along with the railroad stop. 

All that's gone now, except in the memory of Wilson and for 
these persons who now will be able to return to the old Cavalier, 
sit in the refurbished Raleigh Room and talk about yesteryear as 
though it were yesterday. 



(27) 



GENERATIONS OF BEACH TOURISTS SERVED BY CAVALIER HEADWAITER . 

THE VIRGINIA BEACH SUN, 1-17-79. 

By i Pam Vandeveer, Virginia Beach Sun Editor. 

Riding horses and stables, a sunken garden, tea served on the 
terrace by the pool- all are fond memories for Thomas Fentress, 
headwaiter at Virginia Beach's Cavalier Hotel. 

Fentress, 67 » began working at the Cavalier in 1929. Of 
course times have changed considerably and he has adapted. But 
a chat with this man, whose portrait today hangs at the entrance 
to the Cavalier's Sand Dollar Room, is good for a few good tales 
about tourism at the beach over the years. 

"Back in the 30' s the Cavalier had horses and stables for 
people who stayed," Fentress recalls. "There was a beautiful 
sunken garden with all kinds of flowers and the guests would lounge 
around. " 

"Lunch was served from 12 to 2:30. Afterwards we would serve 
tea on the terrace or by the pool from k til 6. That died out 
around 1937 1 I guess." 

"Of course everything was much more formal. It was formal 
dress for dinner. We served three meals a day, and everything was 
served on platters - - even your bacon and eggs." 

Fentress said World War II was responsible for many changes in 
customs at the hotel. The Navy actually took over the Cavalier during 
the war, 1942-^5. 

The following years included the popular big band era and 
Fentress' eyes light up at the recollection. 

"We had all the big name bands perform here like Louis Armstrong 
and Glenn Miller. It was beautiful to work some nights just to hear 
those bands. I used to love Glenn Miller. 

"But thats all gone with the wind now. You don't hear anything 
like that here today. Sometimes we have a few pieces upstairs in 
the summer on special occasions." 

Harry Taylor was a popular entertainer at the hotel during the 
50' s. "He used to go to the Hunt Room and tell stories and jokes 
until 1 or 2 in the morning. He and his wife would stay at the hotel 
a month or more. He gave me one of his records before he left. I 
have it at home somewhere. 

II 

"Things were really jumping there in the '50 *s, Fentress 
grinned . 

The 60 's ushered in the large conventions and the hiring of 
waitresses . 



(28) 



Generations (Con't) 

"Up until then we had a staff of all black waiters" he explained, 
you had to go through an apprenticeship and you could'nt go in 
that dining room unless you were right." 

"During the 60 ' s they would hold luaus on the big lawn. That's 
when the waitresses started. They wore grass skirts and the men 
liked that", he smiled. 

"Today the staff just isn't trained, someone comes in off the 
street and learns the job at the customers expense. 

"Waiting on a table, used to be taken as a profession. You 
had to know the fine points - - the right silver, know what goes 
with what, know about wine. 

"In the old days you served the different courses. The starter 
was maybe a shrimp cocktail, then came soup, then a fish course and 
finally the main course. People have forgotten about that kind of 
service . " 

Though Fentress says he enjoys working in the new building 
(located accross the street from the old Cavalier), he liked the old 
setting and view. 

The old hotel was built in style, taste and comfort. Of course 
there used to be more land surrounding it. 

There was plenty of space - - you'd look and see a house here 
or there. 

We had cabanas on both sides of Atlantic Avenue that people 
would rent. We had a train line running through here. People would 
ride down from New York. "This was the place to be..'" 

In spite of all the changes through the years, Fentress is 
still happy working at the Cavalier. This year saw the addition 
of an oil portrait of himself at the entrance to the restaurant. 

And even though the beach is "much too crowded" he still 
loves the city. He and his wife Clara Virginia live at the beach. 

"Things are just so fast naw. I think I liked the old way", 
he said thoughtfully, "service was really good. People have gotten 
a lot more casual. 

"Things are just so fast now. You see all kinds of people 
now — you just run into everybody." 



(29) 



The Virginian Pilot and Ledger Star, Jan. 22, 1989. 

MINING FORTUNE BOUGHT GEM OF A HOTEL . Byi Bill Morris, Staff Writer. 



"The mineral is called Kyanite, and it made Gene Dixon Jr's father 
rich. It helps preserve the grandest dame of the Virginia Beach 
ocean front: The Cavalier Hotel." 

DILLWYN, VA. — "That", shouted Gene Dixon, Jr., pointing 
at a series of paddle wheels churning tanks of mud - brown water',' 
is what bought the Cavalier Hotel."' 

He was standing in Kyanite Mining Corp's "Mill House", a 
grimy thundering shed on the steep slopes of Willis Mountain more 
than 40 miles west of Richmond. 

Here, half a million tons of rock are crushed every year so 
that kyanite - a bluish, heat - resistant crystal that was used in 
the heat shields of America's first spaceships - can be seperated, 
stored in massive drying silos, then shipped all over the world. 

"If you shut that machine down and sold it for scrap metal" 
Dixon said of the paddle wheels and muddy tanks, "you could'nt 
get "75.oo". 

But that primitive looking machine made Dixon's father Gene 
Dixon, Sr. , a rich man. His fortune eventually bought the Cavalier 
on the hill. "The hotel that made Virginia Beach famous", and later 
built the Cavalier Oceanfront Hoteli and now, as much of the city 
races to go high rise and condo, it helps preserve the grandest dame 
on the oceanfront. 

The Cavalier on the hill, built in 192? 1 is in the early stages 
of another face lift, a multimillion - dollar renovation that will 
take three years to complete. 

It's one of several cosmetic surgeries the hotel has endured 
since the early years, when it accomodated the famed and fortuned. 
Reservations were required in those days for all guests, most of 
whom showed up in chauffered limousines. 

Most likley the Cavalier on the hill would have gone the way 
of such other seaside dowagers as the Princess Anne Hotel and the 
Pocahontas by now - if Gene Dixon, Sr. and kyanite had'nt gotten 
together more than four decades ago. 

Here in Buckingham County, gently lifting farmland, Gene 
Dixon SrJs legend remains larger than life 15 years after his death. 

There seems to be no end to the stories about the visionary from 
Galax who dropped out of school in the third grade, worked as a coal 
miner, ran a lumber mill, then with several bought a bankrupt quarry 
on nearby Baker Mountain in 19^5 • 



(30) 



Mining Fortune (Con't) 

"He was sitting by the stove at a country store one day after 
working at the lumber mill", Gene, Jr. recalled. "Fifteen of them 
decided to get together and put up $55»000 for the property." 

On Feb. 5i 19^5 t "the partners, after nearly being outbid by 
a large New York mining concern, took over 275 acres on Baker 
mountain and about 150 acres on Willis Mountain. They all knew it 
was a gamble . 

"They did'nt have any money, but Gene was a salesman", said 
Jake Gieseke, 79 1 a metallurgical engineer who's now a director and 
consultant for the company. 

"He went out and met the customers and told them we were 
dependable" . 

Kyanites president was wearing corduroys and muddy boots, and 
he obviously relished touring his domain, pointing out the cogs of 
the operation - the original mill house, a new mill house, three 
nartially completed mill and storage buildings, various pieces of 
heavy machinery. 

As workers prepared to blast away another chunk of Willis 
Mountain he acknowledges that the quest for kyanite might ultimat- 
ely cause 1,129 - foot - high Willis Mountain to be erased from the 
face of the earth. 

Standing on the jagged top of the mountain, Dixon looked down 
at the rolling Virginia countryside. Much of it is carpeted with 
pine trees, part of the company's thriving tree-farming operation, 
from that vantage point, the future looks bright - both for the kyani 
Mining Corp. and for the Cavalier Hotel. 

Dixon said that when he was a teenager, his father discouraged 
visits to the Cavalier Hotel on the assumption that you cannot keep 
people at the mine once they have seen the big city. But Gene, Jr., 
who married a Texan named Barbara Sullivan, after attending nearby 
Hampden- Sidney College, has not been quite as strict with his three 
children. 

"My teenage son worked at the Cavalier as a bellhop last 
summer," he said. "He thought the money fell out of the ceiling 
down there I He'd worked here at the mine, but let's just say He'd 
never experienced an activity where the rewards were so directly 
connected to that activity." 

The boy's father, however, has. 

He inherited, then greatly expanded, the largest kyanite mine 
in the world. Though there deposits of the mineral worldwide, the 
only other working mine is in Sweeden. South Africa produces a 
similar mineral called andalusite. 

The Kyanite Minining Corp. owns a deposit in Canada, but 
Dixon does not expect to live to see it successfully mined. 
"I think one of my children or grandchildren might tackle the job. 



(3D 



Mining Fortune (Con't) 

The mineral was known as long ago as Worlk War I, when it 
was used in airplane sparkplugs. But it V/as'nt until the mid - 
1950's, when Gene, Sr. realized the size of the veins on Willis 
Mountain, that the struggling operation took off. 

Today the mineral, which can withstand temperatures up to 
3000 degrees fahrenheit and is mined in only one other place in the 
world, is used in the making of steel and in a vast array of pro- 
ducts on display in the company's offices. These include spark 
plugs, false teeth, air-craft brake linings, ceramic tiles, fire 
"bricks, jet turbine molds and beer steins. 

Gene Dixon, Sr. bought out his original 1^ partners in 19^8. 
A few years later, about the time the business started booming, a 
casually dressed Gene Dixon, Sr. strolled into the hotel one 
evening, according to one story. He was told, politely but firmly, 
that gentlemen were required to wear neckties in the dining room. 

He said he did'nt have a necktie. Sorry, the head waiter said, 
but he would have to leave . 

Turning on his heel, Dixon vowed to return one day and buy 
the hotel. 

"I would say the chances of that story being true are high." 
said Gene Jr., a boyish grin spreading accross his face. "Daddy 
did'nt like neckties." 

Gene Sr., ever true to his word came back and bought a one- 
fifth interest in the Cavalier in the late 1950's. Eventually he 
became a half owner, then in the early 1960's the sole owner. 
Today his son owns both hotels, though he spends most of his time 
overseeing the kyanite mine. 

Gene Dixon, Sr. died at the age of 57 in 197^» shortly after 
the new hotel was completed. His son thinking the timing could 
not have been worse. 

"It was difficult for him at the end of his life to accept 

that the hotel was not successful.' He said of the great hotel 

oceanfront. "It was a great trajedy daddy did'nt get to see that 
hotel become profitable." 

There had been some lean times , times that might have ins- 
pired less determined - or less stubborn - men to cut their losses 
and get out. 

Everyone would want the Cavalier Hotel now", Gene Jr. said, 
"But old hotels v/ere not pleasures to owners in the 50 ' s and oO's - 
especially not to the owner of the Cavalier. But daddy said, "I'm 
going to stay with it. I'm not going to take the easy way out! he 
did what he did with the mining business - He just made it run until 
morning. " 

Dixon can remember months in the off season when the old 
hotel's total income was $^00 a month. 



(32) 



Mining Fortune (Con't) 

There was talk of turning it into a rest home, of selling it and 
replacing it with condos, but the deeper he got into it, the 
deeper he wanted to go. 

As Gene, Jr. puts it now, "Daddy found out that owning half of 
it was just 2\ times as bad as owning 20 percent of it. The only way 
to cure that was to own all of it." 

Owning all of it did not prove to be an unvarnished joy. 

"It was no fun down there when my father died - 1973 was a 
depression year," Gene, Jr. said. "It was taking a lot of money to 
stay in business back then but we've stayed with it this long, and 
now we're over the hump." 

As he bounced around Willis Mountain in a four-wheel-drive 
pickup. Dixon looked like anything but a multimillionaire mining 
tycoon. At he has cold black hair with glints of silver, but 

his face remains boyish, his laugh quick and high. 

He was dressed in a flannel shirt and boots. The rock was 
being hauled down to the mill house for crushing and seperating. 
Dixon refused to speculate on how long the mountain might continue 
to yield the precious blue crystals. "That gets you into all kinds 
of trouble," he said. 

Instead he told a story of riding a horse along the eastern 
ridge of the mountain when he was a boy and seeing kyanite crystals 
in the red clay and imagining that there was a lot more of it in 
that hill than even his father realized. 

History has borne out his hunch. The company's 150 employees 
produce about 100,000 tons of kyanite a year, and there appears to 
be no end to trie supply in sight. What you need is a fairly young 
person who does'nt understand the risk involved - better known as 
a fool." 

Again the boyish laugh and again the sense that if he had it 
to do over again, he would'nt do any of it differently. 

"It's been rewarding. People think "you've got a hotel in 
Virginia Beach; what else could you want? people ask me , "Why 
not go down to. Virginia Beach where there's a party night? 
But there's quite an attr ac -fc i on an area where you have a lot 
of room and a lot of demand for what you're doing. There's almost 
no one else in the Kyanite business." 



(33) 



VIRGINIA BEACH SUN, JULY 22, 1971 
THIRTY - TWO YEARS AT THE CAVALIER 

HE'S MR. GOODWILL AMBASSADOR HIMSELF 
By: Helen Crist 

He's Mr. Goodwill ambassador himself, and one of the Cavalier's 
"biggest assets it's been said. 

He's Carlos F. Wilson, and he's been part of the Cavalier 
picture for 32 years. 

"Wilson? they'll say at the beach ... "He's an institution 
here" . 

A jolly smiling man, Wilson was first employed at the hotel 
when he was 15 • • • "but I sort of had to put that a little to 16 
to get the job." he says. 

His initiation into the workday world was via the kitchen and 
the Cavalier Formal Gardens which he describes as ... "The prettiest 
thing I ever saw." 

We had flowers all year round-why we had one girl who didn't 
do anything but arrange flowers- every day for the dining room. 

Those gardens were replaced some years ago with the parking 
lot. As for Wilson's early kitchen detail, it was a far cry from 
the mechanized slick operation of today. 

"We didn't have any machines to do the work - washed the 
dishes, glasses pans, everything by hand. 

The elegant days of the Cavalier are still fresh in his mind. 
"We wore fancy uniforms and on Sunday, I remember, I wore tails, 
hickory - stripped trousers - all the waiters did." 

And no one, of course, would think of simply dropping in on 
the hotel without a reservation. 

"We'd have the same people back year after year.", he recalls. 

"It was a v/hole new ballgame when the Navy took over the hotel 
during World War II and converted it into a radar school. 

Wilson, then, joined the war effort in a civilian capacity at 
the Norfolk Navy Base. It was his duty to transport the servicemen 
to the hotel daily for class. 

"There were Navy people everywhere," he says. "The Cavalier 
Garage was a commissary. The Hunt Room was a coffee room. 

After the war, the Cavalier management asked him to return. He 
was delighted to do so. 

Wilson's done just about everything workwise at the Cavalier- 
in the kitchen, the gardens, hall houseman, bellman, at the Beach 



Goodwill Ambassador (Con't) 



and Cabana Club, and now he's manager of the Hunt Room. 

Celebrities? He's known many. He's attended such personalities 
as the Dorsey Brothers, Benny Goodman, Harry Taylor and so many 
others . 

His favorite? He throws back his head and laughs and says, 
"Guy Lombardo - yes sir; I used to think when he played that 
music out there at the Beach Club that he was the greatest ever. 
That music did something to me. It sure did." 

And the Cavalier guests took a liking to him. One in particular 
was the late Prime Minister of Canada, William Mackensie King. He 
vacationed at the hotel for a month over a period of several years 
and always requested that Wilson serve him. 

"His table was number 80 in the dining room." Wilson says. 

"In the mornings I'd take up his breakfast to the room. I 
remember once he said to me "Wilson what's that bird that sin: r s 
outside my window every morning at the same time and every night?" 

"Thats the Blue Bird," I'd tell him, and sure enough it did 
every time he came to the hotel." 

There would be times when the Prime Minister known as a 
champion of the rights of labor would just feel like talking and 
they'd sit and chat philosophically for the longest time, he 
remembers . 

Wilson isn't southern born - He's a native of Camden, New 
Jersey, came here when he was two. 

Education? There weren't any schools for us out in Kempsville 
then", he says, "So we all went to school at the Kempsville Baptist 
Church. Then I graduated from Union Kempsville High School after 
it was built." 

And Wilson is now chairman of the deacons board and treasurer 
of the Baptist Church. 

His mother, Cora W. Wilson, recently retired from the school 
system after some ^0 years of teaching. 

Married to Annie E. Wiggins, they've had two children: Mrs. 
Maggie Cof field and the late Patricia Anne Spence. He has one 
granddaughter, Adriena Spence, two, who is the apple of his eye. 

Credit is due Wilson, who made it possible for both of his 
daughters to graduate from St. Augustine College in Raleigh. 

"I'm proud of that", He says. But there were times when I 

did'nt know where the money would come from to keep them in school." 

In this, he was encouraged and advised by the late Charles Krummell, 
Manager of the Hotel. 



(35) 



Goodwill Ambassador (Con't) 



"Sometimes I'd be so discouraged and Mr. Krummell would 
say, "Wilson, don't give up, don't give up, don't worry, the 
money will come somehow." and it always did." 

His pholosophy of life sustains him always." "People mean 
a great deal to me. It does'nt cost anything to be nice. 
Sometimes I get so happy seeing the same reople come back here 
year after year, that I just feel like giving them a squeeze 
when I see them coming in." 

And when the plush Cavalier oceanfrcnt is erected this fall, 
It won't no matter how superlative, replace the original Cavalier 
in wilson's affection. 

"Why just driving down Atlantic avenue and looking up at 
that beautiful building standing so proud, makes me think it's 
the greatest thing anywhere." 

Then, will he be part of the picture at the new establishment 
"111 go if I have to." He says, "But this is home to me - part of 
me is right here." 



(36) 



The Virginian Pilot, March 11, i960. 



CAVALIER BEING SOLD 
HOLDINGS TO STAY INTACT 

By: Frank Sullivan, Va. Pilot Business writer. 

VIRGINIA BEACH - Sidney Banks, veteran hotel operator will 
head a new corporation being formed to acquire the Cavalier Hotel 
and related club properties here. 

He announced thrusday that while negotiations will continue 
for 90 days, interest in the transaction prompted him and his 
associates to issue a pre-sale announcement. 

Banks identified his associates in the new corporation, of 
which he will be president, as Gene Dixon of Charlotte Court 
House and Everett A. Fairlamb Jr. and Thomas Oxenham both of Rich- 
mond. All are well known in Virginia Investment Circles. 

The announcement, said Banks, who operates the resort proper- 
ties, and other principles in Cavalier- Jeff erson Corp., which holds 
the title, have signed a sales agreement. 

Price Set 

Banks, president of the holding corporation, said the sale 
will be for $2,250,000 in cash. 

The pre-sale announcement, Banks said, was necessary to 
quiet concern over i960 convention bookings and the future status 
of the Cavalier Yacht and Country Club. 

He added that the most persistant rumor - that out-of-state 
interests are acquiring the Cavalier Properties - is false. 

"We are advising all convention groups their bookings will 
not be affected and that the only change in prospect is in the 
ownership structure, not management',' Banks said. 

Banks said it was unfortunate a report was circulated that 
the Cavalier Yacht and Country Club would be divided into home 
sites . 

"Nothing could be farther from the truth. We realize the 
value of the club to the entire resort and are planning extensive 
improvements to the plant." 

Banks added that at least 30 other hotels and cottages are member 
of the club. 

Apartment Planned 

In disposing of another rumor, a report that a cooperative 
apartment is being planned for erection on Cavalier property on 
Pacific Avenue at ^Oth st. Banks said the present management has 
been contemplating such a project for several years. 

Banks said he saw no reason why the sale should not be 



(37) 



Cavalier being sold (Con't) 
consumated. 

He and his associates, F.E. Watkins of South Hill and Rich- 
mond, and Albert Suttle of Petersburg, the present owners, signed 
the agreement for the sale of the Cavalier Properties last Sunday. 

The three men acquired the Cavalier Property from the Navy 
in 19^5 for a reported $759,300. 

Banks, Watkins and Suttle expanded their holdings to include 
the Jefferson Hotel in Richmond, the Keswick Country Club in 
Charlottesville, and The Cavalier Lauderdale in Fort Lauderdale, 
Florida. 

The Cavalier, erected in 1926 and opened in 1927 at one time 
had 1800 stockholders. It was taken over by the Navy at the onset 
of World War Two and used as a Radio Training Center. 



(38) 



The Ledger-Star, October 2, 1980. 



OLD CAVALIER REJECTS STUDIES, WILL STAY OPEN. 
Ledger-Star staff report. 



VIRGINIA BEACH - The owner of the 53 year old landmark 
Cavalier Hotel has appointed a board of directors to oversee 
continued renovation of the resort facility here. 

The decision runs counter to the advise of financial studies 
which said it makes more sense to do anything except operate the 
building as a hotel. 

"But the Cavalier is Virginia Beach and we've made a decision 
that it should be preserved," said Winston C. Johnston, General 
Manager and Vice President of the Cavalier Hotel Corporation. 

Others on the new board include Gene Dixon, Jr., of Dillwyn, 
President; Boyd Colegate and Ed Doty, Vice Presidents; John 
Hendriksen, Treasurer and Assistant Manager - and Irvine B. Hill, 
former Norfolk Mayor, Secretary. Margaret Dills has been appointed 
sales director for both the old and new Cavalier. 

Dixon is also president of Kyanite Mining Co., of Dillwyn. 
The Cavalier Corporation is a subsidiary of Kyanite. 

The hotel on Pacific Avenue was closed in 1973 when the new 
Cavalier Oceanfront Hotel accross the street was opened. 

Kyanite bought both properties in 1975 and in June 1976 re- 
opened the Cavalier on the hill, with plans for a $3*5 million 
renovation. 

"Economic studies said it was not feasible, that we wouldn't 
make money running it as a hotel. We were told to convert it to an 
old folks home or tear it down for condominiums", Johnston said in 
an interview. 

But he said the old hotel turned a profit this summer because 
many convention groups and guests prefer the old hotel accommodations 
to the newer motel style facility. 

The renovation consolidated many rooms into one throughout much 
of the hotel. There are now 126 rooms in the Cavalier on the hill 
and 282 rooms in the 11-floor ocean front hotel. 

Future renovations will include re-opening of the former dining 
room and a pool and health spa by next summer, Johnston said. 

The old hotel will be closed Sunday for the winter season but 
will be opened when a convention asks to use it. It will re-open 
for the summer next May 1 . 



(39) 



Richmond Times-Dispatch, August 17, I98O. 

TIME COMES ALIVE IN HOTELS RENQVATION 
By 1 Wilford Kale 
Times-Dispatch State Staff 



VIRGINIA BEACH - At a time when most old, luxury hotels are 
falling victim to dynamite and demolition crews, one grand old 
lady has survived and has been almost completely renovated. 

She is the old Cavalier Hotel, now called the Cavalier on 
the hill because of a new modern, glass and steel Cavalier on 
the ocean that was built sixty years ago. 

In her heyday, the old Cavalier attracted guests who wore 
fancy evening clothes to dinner where their waiters wore tails and 
white gloves. 

The owners do not plan to return the hotel to that kind of 
operation, but they do plan to offer at the old Cavalier some of 
the same kind of luxury that was expected 35 years ago. 

AFTER FOUR YEARS of gradual renovation, the Cavalier on the 
hill had all 130 rooms renovated and open to the public last week. 
Thus, between the two there are ^16 rooms (286 in the beachfront 
hotel) available to the public, forming the lartest hotel complex 
in Virginia Beach. 

"With both of these hotel and all our related facilities 
this is truly a 21-acre resort," said Irvine B. Hill and associa- 
tes, a public relations and marketing firm employed by the Cavalier 
owners to promote the renovated hotel. 

"The restoration of the old hotel is a committment on the 
part of the owners to provide a feeling of luxurious living. It 
is a true dedication to what the old Cavalier stood for and meant 
to so many people", Hill said. 

As he talked, Boyd Colegate, one of the hotels owners smiled. 
"Yes, you can say that when we took over, the family never serious- 
ly considered tearing down the old hotel, even though that had 
been recommended", Colegate said. 

A Richmond consulting firm examined the old Cavalier prop- 
erty in the mid-1970' s after the hotel had been closed in October 
I973. The Cixon family, which owns Kyanite Mining Corp. of Dillwyn, 
closed the hotel and built the Cavalier on oceanfront property 
directly in front of the old building. 

FOR MORS THAN TWO YEARS the old Cavalier was completely boar- 
ded up. The lobby was littered with trash beer bottles and plaster 
fallen from the ceiling. 

Gone was the elegance that had welcomed thousands of patrons 
since 1927 when the hotel opened with its own railroad stop. The 
complex had riding stables, golf course and skeet range. 



(^0) 



Nostalgia Comes Alive (Con't) 

They are gone now, but the "New Resort" has tennis courts, Shuffle- 
board, archery range, paddle tennis courts, playground and Cavalier 
Beach Club. 

The Beach Club and Cabana Club on the oceanfront played host 
to such music greats as Les Brown, Sammy Kaye and Benny Goodman. 
The big band era made the beach club and the old Cavalier one of 
the top hotels on the east coast. 

The Old Cavalier included a range of rooms from those with 
an ocean view, a garden view or a kitchen door view to those that 
had no baths. 

Now the rooms, according to Colegate, who designed the internal 
furnishings for the old Cavalier, all have about the same appoint- 
ments and generally queen-size beds. 

THE ROOMS have been re-decorated, renovated and enlarged. 

Cllegate is married to Jean Dixon, sister of Gene Dixon, Jr. 
and daughter of Mallie M. Dixon, the family that decided it did'nt 
want the hotel to die. 

The renovation was carried out in phases. It took more than 
three years to get all six floors of the old hotel renovated. The 
first and second floors have been open a week. 

Colegate said there are some projects left we want to work on 
the old dining room next. We want to have it like it was in the 
1800's, and we plan to have our grand indoor swimming pool opera- 
tional next year.", he said. 

The price tag for the renovation is more than $1.5 million, 
Colegate said, but he would be no more specific estimates however, 
range to three times that figure, with some more money still needed 
to complete the project. 

"WERE PROUD", Colegate continued, that we've financed this pro- 
ject ourselves. It has come from Kyanite mining. Actually we 
served as our own general contractors." 

Colegate, who lives in Chase City, has spent much of the last 
year at Virginia Beach working on the Cavalier. He's also been in- 
volved with upgrading and reorganizing the new Cavalier resort, 
which include both the hotel properties. Initially an employee of 
the mine, he was transferred to Virginia Beach to put the Cavalier 
operation on a sounder administrative and financial structure. 

"Several years ago the family ended a relationship with a 
firm that leased and operated the new Cavalier. "We felt we had 
to operate it ourselves", Colegate Said. "When we took it over, 
we realized there were immediate problems. 

"The new Cavaliers reputation was bad, it was considered by 
visitors only after other hotels and motels were filled. It was 
kind of an overflow place." He explained. 



(41) 



NOSTALGIA COMES ALIVE (CIN'T) 



But now things are different. Reputation for quality 
has returned, and people are flocking here. Now other places 
have become overflow spots for us. Winston has helped us turn 
things around." 



The Virginia Beach Sun, August 11, 1982. 

COMBINING YESTERDAY WITH TODAY 

THE CAVALIERS SEEK UNITY PART I By: 
Mike Gooding, Sun Staff Writer. 

Editors Note: This article is the first installment of 
a three-part Virginia Beach Sun series on the Cavalier Hotel. 
The series will investigate the past, present, and future on 
the 5^-year-old resort hotel. 

A bubble bursts upon setting foot on Pacific Avenue. 

Strolling down a narrow cobblestone path, through rolling 
hills and shady trees, one reaches the road and leaves behind 
the lazy, beautiful ambience of yesteryear and stares at the 
cold shiney facade of the present. 

One departs from the immaculately restored Cavalier Hotel, 
vintage 1927 » to face the sleek and impeccable Cavalier Hotel, 
vintage 1973 • They are two unique entities under one roof. Each 
is committed to retaining its own exclusive character, yet both 
adhere to one philosophy, that dictated by the company's vice 
president and director Boyd Colegate. 

"I tell every employee on the premises, if what they serve 
or what they do wouldn't be good enough to give to their own 
mothers, then it is'nt good enough for the guests", says Colegate. 

This family analogy underlines the basic theory behind the 
Cavalier* s-r enormous history of success." "We instill in each 
guest a feeling of being at home," says company assistant sales 
director Glenn Graham. "From the first person they see, be it 
the bellman or the desk clerk, the guest must be greeted with a 
smile. Our business depends on it. 

« 

Battling the competition while other hotels in Virginia Beach 
pay property taxes on rooms that are valued at an average of $12,000 
per room, each of the Cavalier's ^08 rooms are valued at $^0,000. 
"I guess the city considers us to be the best hotel in town", says 
Graham . 

The $7^ a night for double occupancy fee charged by the 
Cavalier in the summer is "the lowest on the strip", according to 
Graham. 

In the winter, the charge is lov/ered to $38, which puts the 
Cavalier in the same penny-pinching league as econo travel motor 
hotels and other such establishments for budget concious travlers. 
How can the Cavalier, with it's ornate chandeliers, plush carpet- 
ing, and beautiful decor afford to keep their prices so low?, 
"we've been in business for a long time", Graham ventures. 



The majority of the Cavalier's business comes from the business 
community . 



(^3) 



COMBINING (CON'T) 



"There is no question that our livlihood depends on the con- 
vention business," says Graham. "We're fighting to keep pace 
with the other hotels, and we do it by being progressive. "We're 
always on the lookout for new and better ways to serve our guests e 

Also contributing to the Cavaliers success is it's reputa- 
tion. "This is a landmark," Graham says. "When people think of 
Virginia Beach, they think of the Cavalier because it was here 
before there was a Virginia Beach." 

Graham, a former actor who once played Mel on ABC tele- 
vision's daytime drama "One life to live," is in charge of hy- 
ping the hotel amoung business representatives. Public relations 
is his game and he spends much of his time flying around the 
country, courting the influential and the rich. 

"I don't BS anyone about the hotel", Graham says. "I tell 
them what, it is going to cost and what we have to offer. We will 
continue to do the business we have done in the convention field 
because once people have left here, they have left happy and 
they'll come back. "Our main asset is our people." 

Graham characterized the ^4-00 Cavalier employees as "not 
afraid of doing a lot of work, who aren't afraid of putting in 
a lot of hours, and who would prefer to sock away their money in 
the bank to going out and blowing it in the nightclubs „ For the 
most part, the people who work here have a good time, and if the 
guests can see that, they'll have a good time too." 

Hopefully, by creating this kind of atmosphere, we'll be 
able to bring those people back next year." 

What of the off season? Graham explained there is much money 
to be made in the non- summer month's as well. "We realized several 
years ago that there are only a couple of months a year that 
tourists frequent the beach so we've shifted much of our focus to 
the non-tourists,", he said. "We're open 12 months a year and the 
trick is to do well all year long. One of our goals would be to 
attract consistent business in the winter, so our next major re- 
novation is going to be an indoor pool." 

Graham said such additions are necessary in the hotel business 
in order to survive. "People that stand still in this line of work 
are the ones who end up failing,", he says. 

For this summer, occupancy at all hotels in the region is 
down nearly 25 percent from last year. The Cavalier has experien- 
ced only a 12 percent drop in business from last year. Graham is 
mot pushing the panic button. "Sure business isdown, but we're 
not particulary worried about it", "we're going to have a good 
August and a real good September. What we try to do is promote the 
property. For instance we're giving away a Plymouth Cavalier-on 
October 16." Graham blamed this years decrease on rainy weather and 
the World's Fair in Knoxville , Tenn. , which lured potential customers 
away from the beach* 



(44) 



COMBINING (CON'T) 



Drop in business from last year. 

Graham is not pushing the panic button. "Sure business is 
down, but we're not particulary worried about it", he said. "We're 
going to have a good august and a real good September. What we try 
to do is promote the property. For instance, we're giving away a 
Plymouth Cavalier on October 16." Graham blamed this years decrease 
on rainy weather and the World's Fair in Knoxville, Tenn., which 
lured potential customers away from the beach. 

Most of them remize now, though that summer is quickly coming 
to a close, so they are'nt interested in saving their money any 
longer", Graham said. Dan Batchelor, the catering manager, con- 
curred. "When somebody really wants a vacation and he wants to 
be in the nicest place available, he is not going to be deterred by 
$7^ a night", said Batchelor. "The next few months are going to 
be really good." 

Batchelor, 26, has been working for the hotel since he was 
in high school. Over the years, Batchelor says he has learned 
that total commitment from the employees has been what has separated 
the Cavalier from the city's other hotels. "The people who work here 
have a clean image", he said. "They have to have a willingness to 
work, along with honesty and openess. Also, they have to be able to 
get along well with people. 

Colegate agrees, "I sincerely believe we have dedicated people 
right down to the girl who cleans the ashtrays", he said. "The 
difference here is that nobody here is too big or too important 
to perform any job that needs to be done. I'll wash a dish or 
wait on a table if it needs to be done. 

Sometimes the simple things are the most important, Colegate 
says," We have to make sure all the preliminaries are taken care of 
before that guest walks through the door, he said. "If that bed is 
not made or that bathroom is not clean, then we're going to have an 
upset guest on our hands. If we want repeat business, we have to 
make darn sure everything is right for that customer the first time 
around. " 

The hotel business, according to Colegate, is "A Battle." To 
be successful, he says "is no mystery. Making people happy and 
encouraging them to come back is the whole ball game." Asked how 
the Cavalier stacks up against the competition, Colegate merely 
smiles. 



"We are winning," he said. "And we are winning big." 



The Virginia Beach Sun, August 18, 1982. 
SUN SERIES PART II 
GRAND OLD HOTEL STRIVES TO KEEP UP WITH THE TIMES. 

Editors note: This article is the second installment 

of a three part Virginia Beach series 
on the Cavalier Hotel. The series is 

investigating the past, present and future 
of the 5^ year old resort hotel. 
By: Mike Gooding, Sun Staff Writer. 

Zoot suits once adorned the gentlemen who sliced up the wooden 
deck of the Cavalier Beach Club and Cabana Colony as they swooned 
under the moon with their escorts for the evening. The music was 
swinging and guests of the hotel danced the night away. 

Frank Sinatra and Jimmy Dorsey were two of the bigger names 
to perform there for the weekly Saturday night shindigs. As the 
years passed the names changed from Bob Hope to Robert Goulet to 
Elton John. While all may not have performed at the Cavalier Hotel, 
each has been a guest there at one time or another as have been 
Phyllis Diller, former first lady Roselyn Carter, and Virginia 
Governor Charles Robb. 

When in Virginia Beach, why do the stars stay at the Cavalier? 
Coining; a phrase from one of the hotel's more recent celebrity guests 
Muhammad Ali, Cavalier Vice President and General Manager, Ed Doty 
explains i 

"We are, in short, the greatest," he boasts. 

Such confidence has been the trademark of the Cavalier since 
it's birth in 1927 • Between then and now, however, hotel manage- 
ment somehow lost sight of the facility's grand reputation. In 
1972, a syndicate which, at the time, controlled the hotel, built 
a new, high-rise Cavalier along the oceanfront and boarded up the 
original Cavalier, presumably forever. 

"Gene Dixon, Sr. from Lynchburgh bought the hotel from Sidney 
Banks in i960, and he did a supberb job with it." Doty recalled. 
"But for some reason, Gene decided to lease the property to the 
syndicate. Well, those people did'nt know too much about the hotel 
business, and they just did'nt do very well with the property. When 
Gene died, Gene, Jr. became president of the hotel and he bought the 
property from the syndicate. That makes the period in time when the 
Cavalier got back on the right track." 

At once, the younger Dixon began scheming to re-open the Old 
Cavalier. It was to be an awsome undertaking, in that every stick 
of furniture, every chandelier and fixture, and every shred of 
carpet had been auctioned off. Dixon employed his Brother-in-law, 
Boyd Colegate, to re-furbish the run-down structure. 



(^6) 



Keeping up with the times (Con't) 

"Gene had a tough decision to make when he became president 
" , Doty said. "He could have made the property into a condominium, 
or he could have made the property into an old ladies home, or he 
could even have just bulldozed the whole thing. 

"Instead, Gene took a big risk", said Doty. 

All the studies were showing that the big business was going 
toward oceanfront property. We were in the middle of the 197^ arab 
oil embargo and nobody was traveling anywhere. Yet Gene had a gut 
feeling. "I think he decided to re-model the hotel because he felt 
it would have been what his father wanted him to do." 

Colegate, a self-made millionaire in the decorating business, 
was brought into the fold as a consultant in the project. Before it 
was finished, Colegate was appointed vice-president of the corpora- 
tion in 1978, the old Cavalier became the newest Cavalier, opening 
two of its six guest floors for business, along with the dining 
room, ball room, and lobby. Today, all of the floors have been com- 
pleted and all that remains is the restoration of the indoor pool. 
The possibility of incorporating a health Spa into the old hotel is 
being kicked around as well, Doty said. 

"Sure, it was pretty risky re-opening that old hotel", Doty 
said. "But there were so many people in the community who felt so 
kindly toward it that the chance, I believe, was worthwhile. 

Treating the guests royally is the key today, just as it was 
in the old days, according to Doty. 

"There is a certain segment of the wealth which needs to feel 
pampered", he said, "so that is what we do. In essence, we are slaves 
to the guests. And, if I ever see a bellman or a waiter who does'nt 
treat the guest like a king, I go kick him in the butt and correct 
the situation." 

For Doty, people-pleasing has been a lifelong pursuit. From 
the hotels in New York, Washington and Nashville to Kalamazoo, 
Michigan, the Cavalier Vice-President has been in the business since 
the 1930 's, making friends with the likes of Harry Truman and Nat 
King Cole. In that time, he has developed a philosophy for success. 

"You've got to have a feeling for people", he said. "You've 
got to remember that we have nothing to sell the guests that they can 
take away with them except their memories. So, we have to be like 
the king's jester and be certain that those guests leave here smiling. 

I went into the business during the great depression, and there 
were always forty guys out there waiting to take my job, so I had to 
be good", Doty said. "That meant making sure the customer was always 
happy, because if he wasn't and my boss found out, I was going to be 
out in the street. 



The same principle still holds true today." 

The identity crisis suffered by by the hotel in the mid 70 's 
was a by-product of the mismanagement, Doty said. "Those guys in 
the syndicate, they just did'nt understand the hotel business. It 
was'nt in their blood. They were lawyers and accountants trying to 
make a buck." Not so with the current management, according to Doty. 
'We're basically a family operation, and I would'nt have it any other 
way. 

"What we have to sell here is our family - the people, Doty 
continued. "Anybody can sell you some bricks and mortar and call 
it a hotel, but they cant give you what we've got. You won't find 
that anywhere . " 



Sun Series - Part III, The Virginia Beach Sun, Aug. 25, 1982. 



OLD TIMERS REFLECT UPON HOTEL'S HISTORY. 

This is the final installment of a three part Virginia Beach Sun 
series on the Cavalier Hotel. This segment will trace the 53 year 
old Hotel's roots and point to it's future. 

By j Mike Gooding 

Sun Staff Writer. 

Thomas W. Fentress, Joseph Walton and Carlos Wilson have seen 
it all from the grassy hills which overlook the Atlantic Ocean. The 
great depression, World War II, Korea, Vietnam, watergate. The 
world has changed dramatically, but the Cavalier, their home, family 
and emDloyer for all these years, remains uncathed, a testiment to 
tradition. 

It was a time when very little money went a very long way, 
Walton remembered. "The guests used to come and stay for a whole 
summer", he said. "They'd pay $10.00 a day, and that included all 
free meals. 

"We lived here at the hotel for $30 a month", he continued. 
"They gave us three square meals and pressed our uniforms daily. 
As far as I'm concerned, this was the most excellent job around. 
I felt very priviledged to work here. In fact, I really felt as 
though I was rich." 

Walton , a bellman, first came to the Cavalier in 1929 seeking 
employment as a caddy at the hotel's Country Club. On the same day, 
he was talked into becomming a bus boy. He began his career with 
the hotel then, and along the way has been a waiter and has shined 
shoes for 75 cents a day. "The money really did'nt matter", he 
said. "We always had a roof over our heads and food to eat." 

Walton remembered his fondest experience at the hotel. "I got 
called on to take a bottle of champaign to one of the rooms upstairs" 
he said. "I did'nt think it was any big deal, until I opened the 
door and there in the room was Elizabeth Taylor. I about dropped my 
tray", Walton said he got the actress' autograph, which he gave to 
his grandson. 

"A lot of people say she has gotten fat. Well, let me tell 
you, she is the most beautiful woman in the world, and she is very, 
very , warm . 

Walton said other thrills he has experienced have come upon 
meeting other famous guests in the hotel such as Victoria Principal, 
Roger Mudd, Lady Bird Johnson and Muhammad Ali. 

"One of the reasons I don't leave, even after all these years 
is sitting right accross the street," Walton said of the original 
hotel. "It is the grandest facility in the state. I haven't seen 
any other hotel surpass it in elegance or beauty. It is just like 
Budweiser says When you say Cavalier, you've said it all." 



(49) 

Old Timers Reflect (Con't) 



Wilson, a bartender, first came to the hotel in 1938» The 
key to his longetivity in the business is simple, he said: Treat 
everyone equally. "Everyone is the same in this hotel", hesaid. 
"It doesn't matter if they are rich or famous. If they are guests 
in this hotel, we treat them as if they were royalty." When he 
first came to the Cavalier, things were somewhat different, Wilson 
said. "The guests were your personal guests.", he said. "From the 
time they entered the hotel, if they stayed for a day or for a 
month, you were their personal servant. You got to know their names 
and they got to know yours. It was a lot more personal back then. 

"The tips weren't as great then as they are now", Wilson 
continued, "but everything was much cheaper then, too. The people 
were much more courteous also, you couldn't get into the dining 
room unless you were well-dressed and had a reservation. Today, 
they come in wearing bathing suits". 

The old hotel "was a city within a city',' Wilson remembered. 
"We had everything: Doctors on the property, a steambath, stores. 
You never had to leave the hotel because everything you'd ever need 
is right there." 

Working for the Cavalier, Wilson said, has been the most re- 
warding experience in his life. "When we started out we did'nt 
make much money, but we appreciated what we got", he said. "This 
company has been very good to me over the years. It has helped me 
to educate my tv/o daughters at the same time, and I know that is 
something I never would have been able to do." 

Fentress is the company's oldest employee, having served the 
Cavalier continuously since 1928. Despite what he calls a "Grand 
association", with the hotel over the years, Fentress can remember 
some tough times there, too. 

"The depression came in nineteen-hundred and twenty nine, and 
it was really kind of sad," he said. "A lot of people got wiped out 
and had to leave the hotel . Business was real slow. 

"For a time we worked for nothing", Fentress continued. "We'd 
go two and three months at a time without getting paid, but we 
weren't too worried because we had shelter and food. "That was all 
we really needed anyways." 

A decade later, World War II was gearing up, and the Cavalier 
was converted into a radar school for the United States Navy. 
Nearly all of the hotels' employees were let go, but not Fentress. 

"The hotel was also used as a place to keep German soldiers 
as prisoners. "He remembered those guys, thought they kind of 
tickled me", Fentress recalled having joked with the Nazi prisoners 
about automobiles. "they were pretty nice people once you got to 
talking to them." He added. 



(50) 



Old Timers Reflect (Con't) 

The worst period, however, was when the original Cavalier was shut 
down in 1972 in favor of the new ocean front resort, I felt like 
I was entering another era when that old hotel closed down", he said. 
"I felt like I was losing a lot of old memories and a lot of old 
friends. " 

The original property was, of course, re-furbished and re- 
opened in 1978. Despite the fact that Fentress has since become a 
waiter in the new hotel, he was extremely happy to see the old hotel 
resume business." "It made me go back to the old days, when it 
re-opened, he said". 

Still, however it was'nt quite the same. "There's no com= 
parison", he said. "Everything was much better then. From the 
service to the grounds. 

One of the things that made the Cavalier go elegant was the 
beautiful sunken gardens, it made the place into a country hideaway. 

Today, Fentress still adhears to the same standards he did 
when he joined the staff at age 16. "Being a poor boy like I was, 
I learned not to waste anything", he said. I was always polite 
to the customers, too." 

Fentress said he will remember the nights when he thinks of 
the good times of his youth at the hotel. "We were 'nt allowed to 
swim on the beach during the day so we waited until after dark", 
he said. "We'd go swimming then, and we had the biggest time. 
Also, we'd go down to the Sunken Gardens and swap stories. The 
nights were the grandest times." 

The Cavalier in the future: 

The growth and change that has marked the hotel's 53 years 
shall continue according to Vice President Boyd Colegate" . Two 
major renovations are slated to occur, which Colegate says will 
transform the Cavalier into one of the premiere resorts in America. 

By March 15» 1983* a complete health spa should be ready for 
business, Colegate said, located within the old hotels basement, the 
facilities will include a 20-station exercise machine, sauna, steam 
room, massages, a one mile jogging course, and an indoor pool. 

"We want to become the La Costa of the East", Colegate said, 
comparing the Virginia Beach Hotel with the famous California 
Fitness Resort. "The chairman of the corporation will be able to 
come here, spend a few weeks getting in shape, and operate his 
entire business from our phone system. Hopefully the spa could 
develop into a year round business." 

The second change will be the addition to the new hotel of an 
18,000 foot convention center. Construction is projected to start 
in 1984, with completion slated for 1987. "With 426 rooms presently, 
we need space to serve 700 to 800 persons for dinner at one sitting," 
Colegate said. "This convention center will move us up to 630 rooms. 
We will then become the largest and most complete Convention center 
in the state. 



(51) 



Old Timers Reflect (Con't) 



"I really want to see this done before I die," Golegate said. 
"But this will not be done at the expense of things which have made 
this property great in the past. our goal will be, as it always has 
been, to make sure that every human body that leaves the hotel 
leaves with happy thoughts, good memories, and a desire to one day 
come back. We're winning now, and we will win then. 



(52) 



THE VIRGINIAN - PILOT DECEMBER 15, 197^. 

CAVALIER AUCTION 
PROUD ERA VESTIGES REMAIN 
By: Bob Lipper 

Virginian Pilot staff writer. 

VIRGINIA BEACH - They had come to pick at the old lady's 
bones. Seeking bargains, memories, a mattress and box springs 
for the guest room, a desk for the study. "They loaded the goods 
in the back of the station wagon and drove away, carrying a piece 
of the old Cavalier with them." 

Inside the once grand hotel, there were stacks of mattresses, 
rows of chairs, boxes of utensils and chinaware, piles of waste- 
baskets, and table after table of lamps. 

The people walked through the lobby quietly, then drifted 
into the Cavalier Room, the Colonial Room, the garden porch to 
poke with a certain degree of reverence through the heirlooms of 
an age left behind when we discovered neon and the interstate 
highway. 

"Hey, Maury How much is this?.*" asked a man holding a framed 
print of a Williamsburg street scene in his hand. 

Auctioneer Maury Riganto glanced up. "Fifteen", he said, and 
he returned his attention to the itemized list he was preparing for 
the woman who had purchashed a small wicker hamper and some articles 
from the dining room. 

This was monday, one of two days last week that Riganto con- 
ducted an informal liquidation sale of the Cavalier furnishings. 
In January he will auction off the remaining contents of the six 
story relic, which has not housed a lodger for 14 months. 

"I'm interested in people in the area getting a piece of the 
Cavalier", said Riganto, and so he had passed the word that he 
would open the hotel to browsers on selected days. The invitation 
brought such visitors as the man who had been stationed in the hotel 
when it was used by the Navy during Wlrld War II and wanted to show 
his old quarters to his wife. They spent $90. 

"I need some stuff, but I cant find anything I want", a man 
was saying as he mendered through a sea of lamps. He was shopping 
alone, but he spoke to a woman on the other side of the table. 
She looked up and smiled. 

"It strikes me as real sad", she said, her hand passing lightly 
across the base of a porcelin lamp.". "Yeah, agreed the man health- 
heartedly. "Gotta go, though." 

That decision was made recently by Cavalier Associates, the 
group that operates the Old Cavalier and the yearold Cavalier 
Oceanfront . 



(53) 



Cavalier Auction (con't) 



"We are still trying to find a tenant (for the old hotel"), says 
Mike Fitzpa trick, who manages both buildings, "But we want to 
eliminate disposable items. We did'nt feel it would inhibit the 
search for a tenant". 

There have been numerous rumors concerning the identity of 
prospective tenants, with possibilities ranging from a health spa 
to a nursing home to an office building. 

The Bayside Ecumenical Council, which would like to open a home 
for the elderly, is the leading contender,, 

Some fear for the building's future should a tenant not be 
located, (The property is not for sale). Raze the Cavalier ? "That's 
what everybody's worrying about," concedes Fitzpatrick, "But nothing 
will occur with the building for at least another year." 

Thus does the brick antique sit there on the hill on ^2nd street, 
starting down haughtily at it's gleaming, modern sister hard by the 
ocean. The confluence of Atlantic and Pacific Avenues defines the 
generation gap. 

Once, the Cavalier shined. When it opened in 1927 » Gov. Harry 
Byrd proclaimed the 208 room edifice "The best resort hotel in 
America", and it's register was graced by the Fitzgeralds and other 
practitioners of the good life. They came to a world of sloping 
lawns, chandeliers, ornate woodwork, oriental rugs and overstuffed 
furniture, danced to the music of Russ Carlyle and Sammy Kaye , and 
counted their blessings and capital gaines. 

"I love that place, "says Sidney Banks, the man who managed 
the hotel during most of it's glory years. He is 71 and now runs 
a resort in Florida, but his links to the Cavalier remain strong. 
"It made me sad when they closed it',' he says. "I think it's still 
the Queen of the Beach." 

In the years after World War II, however, occupancy figures 
sagged, and when the 300 room Cavalier Oceanfront opened, the demise 
of the old hotel was complete. Today, It's climbing vines are 
grotesquely interwined and it's shrubbery is in bad need of trim. 
The paint on lawn chairs has eroded and a ball washer is a stubborn 
sentinel for the overgrown putting green. 

The decay - and a sense of what the Cavalier once-was can be 
surveyed from room 606, a large corner room with a magnificent view 
of the ocean. There are the tennis and shuffleboard courts, the 
wide steps leading to the front entrance, the landscaped grounds 
but there too, is a sagging railing, an overturned lawn chair, the 
spector of the New Cavalier. 

Room 6o6 most recently rented for $75 a day (modified american 
plan) in season, but now it is empty; stripped of it's beds and 
dressers by Riganto's men. 



Cavalier Auction (con't) 



The atmosphere is much the same elsewhere - a breeding silence. 
The rooms are being steadily emptied, and on this day the hallways 
were untraveled except for a woman on the third floor. She hugged 
two pillows as she peered into rooms. "Mattresses", she said, 
"we're trying to get 'em" J 

In the lobbies and on the porches, the opulence of the past 
can only be imagined. An empty champagne bottle forms an ironic 
still life in the dining room. Musty odors settle around the rattan 
lounges. Fallen chunks of plaster and three beer cans rest on the 
bottom of the indoor pool. 

"It makes me sad to go in there and look at that swimming pool 
and think of all the good times the kids and I had", says Millie 
McGuire. She and Shushook are sitting at the desk at which Riganto 
is totaling up their purchases. Millie's prize is an enormous set 
of andirons; Shu's is a chandelier. 

Riganto interrupts his figuring. "The Cavalier is Virginia 
Beach", he says. 

He has been doing this sort of work for years, selling 
nostalgia, and you ask if he is affected by this particular job. 
"Fact is, it bothers me", he replies. "Ive been coming to this place 
for the last ^0 years. I was an original member of the Cavalier 
Beach Club. I have a lot of feeling for this place.". 

Jerrold, one of Riganto 's workers, appears carrying the remains 
of a McDonalds repast, "We had our lunch in the Cavalier", he says. 
"Didn't have no waiter though." He grins and walks away. 

"I think it's sad, says Millie, glancing toward the high 
ceiling "I just hope they won't do anything with the building." 

"I don't really think it will be torn down", says Riganto. 
"I know of at least seven people interested. 

Maury goes back to his list, pausing to dispence brochures of 
the old hotel to a cou-ole of musicians appearing in the lounge at 
the New Cavalier. They have wandered across the street to tour the 
building thats the beach", says Maury. "When you say the Cavalier, 
that's Virginia Eeach." 

Outside a man is loading chairs into the back of a pick-up; 
three women get out of a car and walk around the entrance. 

"Are we allowed in? asks one of the women. She lives in 
Virginia Beach. The other two are visitors from Massachusetts. 
"I just wanted to show it to them" she says. "They'd heard about 
it." 



"Heard what", you ask "what it used to be", says one of the 
Mass. women. "All the stars who stayed here." 



(55) 



The Ledger-Star, Monday, June 28, 1976. 



CLD CAVALIER SHINES AGAIN ON BEACH HILL 
By: Donald Moore 

VIRGINIA BEACH - The smile on James Watson's face as he stood 
in the lovely lobby of the Old Cavalier Hotel helped roll time 
back a half century. 

Asked his occupation, he replied happily, "Bellhop". In 
fact, I am the only Bellhop." 

Watson confided that his grandfather Bob Watson, had v/crked 
at the hotel shortly after it's opening in 1927 1 becoming it's 
headwaiter . 

The partially restored hotel, long a landmark at the resort, 
has its official re-opening appropriately enough, on the fourth 
of July. 

The front entrance, reached by the inclined, circular drive 
up the Cavalier's little hill, is still impressive. 

And the lobby, dene in soft blues, grays and pinks, reflects 
the sheer beauty of another age. 

The rehabilitation for the owners, Kyanite Mining Co*, began 
eight months ago under the direction of Winston Johnson with Boyd 
Colegate doing the decoration 

They have caught the feeling of the 1920 's in the lobby and 
the 52 rooms to be opened on the fourth. 

The Cavalier had fallen on lean times before it was closed 
about two years ago when the new Cavalier opened across Atlantic 
Avenue at ^2nd Street. Full restoration is expected to take 
another year. 

The old hotel is now known as the Original Cavalier. The 
new one as the Cavalier Oceanfront. 

The original, which v/ill have 120 rooms, is being operated 
as an adjunct to the 278 room oceanfront. Guests may stipulate 
a stay at the original, or they could get rooms there if the ocean- 
front is full. 

The rooms at the original are double the size they once were . 
Through removal of the room partitions, the number of rooms has 
been reduced from the former 227 to the planned 120. 

This has had an interesting result, Watson pointed out. 
Most of the rooms have two baths. 



The standard fee for most of the rooms during the summer season 
is $50. 



(56) 



Old Cavalier Shines (Con't) 

Some of the rooms have already been placed in use, Doty, 
Director of sales at the Cavalier pointed out 

He said 30 members of the U.S. Secret Service used the 
Original Cavalier rooms two weeks ago during the overflow times of 
the Baptist Convention in Norfolk. They were here because of 
President Gerald Ford's appearance for a speech at the Convention. 

The indoor swimming pool, well known to many beach visitors, 
is to be re-opened later this year. 

Also on the list for restoration are the Cavalier Ballroom, 
The Virginia Room, and the Colonial Room. 

This area of the hotel is currently full of traffic as 
furniture is moved through it into the building for use in 
the rooms. 

The oriental rugs in the lobby have the look of times past. 
And this is true. They were original with the Original Cavalier. 

» 



(57) 



The Virginian Pilot - Sunday, August 29, 1976. 



RETURN TO AN ELEGANCE ERA IN PLAN TO RE-OPEN CAVALIER . 



Subscriptions for an elegant hotel at Virginia Eeach had 
been plentiful the preceeding year, so on Sept. 21, 1925 officials 
of the Virginia Beach Resort and Hotel Corporation used the 
Virginian - Pilot to solicit name suggestions for the hosterly 
under way. 

Some suggested such names as Algonquin, Linkhorn, Crystal, 
and Sea Pines, b- 1 ^ i- n ~the end, the name Cavalier was chosen be- 
cause of the Colonial architecture throughout. 

This was the hotel that was to replace the old Princess Anne 
Hotel in luxury and splendor and splendor and to fill the void of 
20 years since the Princess Anne burned. 

The American Hotel Co. took over the management of the young 
aristocrat of resorts, and the famous and wealthy flocked to the 
hotel, as did honeymooners , by the thousands. 

Norfolk Southern ran excursions to the beach, and the affluent 
tourists by the earful were deposited and later picked up at 
the Cavalier. So many wealthy families came by car that a special 
dining area was designated for chauffeurs. 

Servants of guests were housed in out - buildings, and space 
in the tiny guest rooms was conserved by storing luggage elswhere 
in the hotel. 

Among the early guests were Harry K. Thaw, actor John Boles, 
comedian Will Rogers, author F. Scott Fitzgerald, and his wife 
Zelda. 

The Wall Street crash and the depression that followed in the 
last of the 1920 's and the early I930 1 s, however, dealt the hotel 
a crippling blow. 

Lou Windholz was the receiver for the Cavalier operation of the 
American Hotel chain when he hired Roland Eaton to replace Sidney 
Banks as manager in the fall of 1936. The Cavalier was long on 
prestige and short on cash. 

Eaton, retired from a second career as a hospital adminis- 
trator and living in Charlottesville, loves' bis days at the 
Cavalier (1936 until the navy took over tne building for a school 
in 19^2) with fondness. 

He promoted heavily but inexpensively. "Most of it was 
exchange promotion," he said, explaining that resort hotels and 
train and ship lines would go in for extensive recommendations of 
each other for their mutual benefit. 

Eaton was responsible for the mass bookings of "name bands and 
the radio broadcasts from the Beach Club that spread the name of 
The Cavalier across the nation. 



(58) 



Return to elegance (Con't) 

Windholz was also president of Norfolk -Southern Railroad and 
was a director of the company that operated a passenger ship ser- 
vice between Norfolk and Baltimore. He was instrumental in bring- 
ing conventions to the Cavalier, Eaton said. 

The band bookings were the result of Eaton's connection with 
the Music Corporation of America. His arrangement with MCA was 
that in return for booking a full season of big name bands he was 
guranteed that he could get his choice of 12 from his prefential 
list of 15 orchestras. 

This dozen would include such names as Russ Morgan, Dean 
Hudson, Guy Lombardo , Hal Kemp, Ina Ray Hutton, Cab Calloway, 
Tommy Dorsey, and many others who either were on top then or on 
their way up. 

Eaton said that although the hotel was rigidly restricted 
against negroes and jews he received a citation from Tuskeegee Ins- 
titute for employing more blacks than any comparable hotel. 

"All of the employees were black except the office help", he 
recalled . 

"The help got free room and board, free uniforms, and free 
medical care, plus $5 per week in salary; and that was *nt bad 
for depression days',' Eaton said. 

Some of the employees made a career of the Cavalier. One 
was C.I. Siler, the Kaitre D'Hotel, whose son now teaches school 
in Virginia Beach during the winter and works as a policeman in 
the vacation period. 

World War II ended the era for The Cavalier. The Navy leased 
the hotel and turned it into a military radio school. The interior 
was re-arranged to take care of more resident servicemen, and the 
public rooms were stripped of their finery and converted into class 
rooms . 

When the Cavalier was released by the military, a group of 
businessmen headed by Sidney Banks, the former manager who also 
had interests in Largo Mar, Fla., took over the operation. They 
recovered enough in damage claims against the government to make 
the hotel habitable again. 

Eut many luxury hotels in the resort areas, economic factors 
were against the success of the big expens ive-to-operate enter- 
prises. 

Inflation was a growing thing, and the clientele with the re- 
quired taste and bank accounts was thinning. 

In I96I Banks sold his interest to Gene Dixon, Sr. The 
Kyanite mining industrialist. Combining forces with Dixon was 
the SAB Corporation. 



(59) 



Return to elegance (Con't) 

This was a management group made up of principally of Gerald I. 
Lavenste i:i, Thomas G, Broyles, Arthur Rutter, and L. Charles 
Burlage . 

SAB and Cavalier Hotel Corp. were engaged in a joint venture 
called Cavalier Associates. Under this administration the old hotel 
closed it's doors to the public, and the Cavalier oceanfront oqpened 
its 300 room, 11 story tower. 

What would become of the landmark hotel on the hill became an 
emotional question for many Virginia Beach residents. There was 
talk of demolition, of turning it into a geriatrics home, and of 
converting it into a hospital. 

The end seemed to be at hand in December 197^ when much of 
the original furnishings was sold at auction. 

But the prospect was squashed shorrly afterward. Dixon, Sr. , 
died his son, Gene Dixon, Jr„ became a manage ing force in the 
family corporation. He bought the SAB interests in the hotel ven- 
ture and announced that the Original Cavalier would be re-opened 
as a hotel and that it would be restored to its former aristocratic 
status . 

There is a move afoot to make the formal re-opening (when all 
of the work is finished) . Representative of the original opening. 

The original ceremony in I927 featured oratory by the then- 
Governor, Harry F. Byrd, who proclaimed the Cavalier to be "The 
best resort hotel in America." 

The present management is trying to find an open date in the 
schedule of the former governor's son, Harry F. Byrd, Jr. to 
stage a rededication . 



(60) 



The Virginian-Pilot, Aug. 29, 1976. 



NOSTALGIA CALLS GUESTS FROM CAVALIER FAST 
Byi Richard Cobb 
Virginian-Pilot real-estate editor. 

When the original Cavalier Hotel at Virginia Beach re- 
opened in June after three years of hybernation and change, a 
couple on the shady side of middle age were the first people to 
come to the registration desk. 

The man had the key in his hand. It was for a fifth floor 
room ... the room that the couple had occupied when they were 
honeymooners , 35 years ago. Could they get the same room again? 

Thirty-five years ago the man was a young Navy Officer. He 
kept the key to the hotel room throughout his career that ended 
when he retired in Virginia Beach, and it was time for engaging 
in some nostalgia. 

The answer to his request v/as to the effect that the couple 
could'nt get the same exact room because it did°nt exist any 
longer, but they could get part of the same room in the same 
location. 

During the winter renovation of the fourth, fifth and sixth 
floors, many of the small guest rooms were consolidated into 
large bedrooms and into bedroom - parlor combinations. The mer- 
ging of the tiny rooms left some of the larger ones with two baths 
per unit. 

The old hotel today has only 51 rooms available. When the 
renovation is finished it is expected to have 120 rooms. This is 
slightly more than half the number available when the hotel closed 
three years ago. 

Nostalgia is a prime for many of the guests that specify they 
want space in the old elegant hotel atop the grassy sand dune on 
the west side of Atlantic Avenue at 42nd street. 

It's young sister, Cavalier Oceanfront Hotel stands 11 stories 
high across Atlantic Avenue. Its interior is strictly modern. 

Both are owned by the Cavalier Hotel Corp. which is a sub- 
sidiary of the Kyanite Mining Corp. Gene Dixon, Jr., 33» is 
president of the parent corporation and is principal director. 

The Kyanite Mining Corp is located in Dillwyn, Va. It pro- 
duces a mineral that is the base for industrial porcelain. 

Dixon is credited with making the firm decision to keep the 
old Cavalier and restore it to its former grandeur. That dedision 
will involve spending between $3 and $3° 5 million according to 
Thomas Runsnock, managing director for Cavalier Hotel Properties. 



(61) 



Nostalgia calls guests (Con't) 



The Old Cavalier will have all of the amenities of yore 
(except that the Hunt Club will no longer be private by June 1978, 
according to the present timetagle, Rusnock said. The bulk of the 
renovation work will take place during the winter months. 

Although nostalgia is a key in the restoration work, old-timers 
who enter the refurbished lobby today will find some changes in 
decor that they might find startling. 

M. J. (Boyd) Colegate of Colegate Square, Chase City (Va) is 
the interior decorator. Where the original lobby was paneled in 
mahogany, a red and white flocking has been superimposed and the 
woodwork left exposed has been painted white. 

The hotel now has no public rooms and no food service except 
continental breakfasts that are served in the sun porch area. 

The Raleigh Rooms restoration has started. Oriental rugs 
have been ordered and a grand piano has been brought out of storage 
and made ready for use. The even larger piano that was there 
before the temporary closing was sold at auction last year during 
one of the periods of indecision about the future of the old hotel. 

Scheduled for reworking and refurbishing with the original 
brass and crystal fixtures are the Cavalier Room, the Hunt Room 
and the ballroom. 

The indoor swimming pool and it's deckings, scene of many 
coctail parties, fashion show, and beauty pageants is in a bad 
state of repair, but, according to Rusnock, will also be restored. 

Across Atlantic Avenue, the Cavalier Beach and Cabana Club is 
also scheduled for refurbishing. The Beach Club is a high point 
in pleasant memories for thousands of natives and beach visitors 
since the early 1930' s. 

Billy Morris, 68, Bandleader; 

I first played the Cavalier in 1939. They wer^the good old 
days, yes sir. Dancing was very popular then. I liked the smooth 
style of music, society stuff - Cole Porter, Jerome Kern, Irving 
Berlin, George Gershwin. 

Iused to get more applause than I do now. 

"You could always tell the people who had money. They'd fold 
it up so small and stick it in your hand. In the old days, the 
women loved to get into that long dress." 

"Tommy Newsome (of the tonight show with Johnny Carson") 
used to play in my band at the Old Cavalier, helluva nice fella. 
I met Georgie Jessel and Frances Langford; Arthur Murray and his 
wife were there. Boy they were good dancers." 

Leah Jaf f e , 72, the first Miss Virginia! 



(62) 



Nostalgia Calls Guests (Con't) 



"My mother did'nt want me to enter the thing. In those days, 
it was'nt the most elegant thing to do. But that contest was the 
highlight of the hotel opening." 

"It was divine" 

"Today, the Miss Virginia Contest at the Roanoke Hotel goes 
on for several days. They judge on beauty, poise charm and talent. 
In my day they were strictly concerned with figure - They weren't 
interested in talent or anything like that." 

"They played "Valencia." "I can hear it now. The tea dances 
were beautiful - everybody looked like fashion plates. 

"It's a pitty how time takes it's toll." 

Carlos Wilson, 60 , Bar Manager i 

"I started as a busboy here when I was only 15 years old. I 
did'nt even have a social security cardi I had to walk to the 
Norfolk Post Office to get one." 

Dixon's grandmother Clara, 88, encouraged him to return the 
hotel to the way it had been before the war. Dixon insists the 
project is not entirely sentimental; He is not saving a white 
elephant. He e*xpects it to make money. 

"The original hotel can stand against anything placed at that 
location in today's market," Dixon said. "We consider both (the old 
and new) buildings as one property; one does not carry the other." 

So for six years Dixon's brother-in-law decorator Boyd Colegate, 
55 » has been laboring as executive Vice President of the Cavalier, 
personally supervising a projected $3. 5 million renovation effort. 
He knocked walls out of many of the rooms to make them larger, 
reducing their number to 126. He re-plastered , repapered, and 
refurnished. 

Colegate expects to have the job complete next year with the 
re-doing of the old hotel's Olympic lion studded pool. 

"What we have done," Colegate said, "is kind of a miracle, 
because we've done it all ourselves; we haven't used any outside 
contractors - we did it all internally. 

When we started the Beach Club was a disaster. Plaster hung 
off the paneling in the lobby, kids were all over the place. It would 
have made you cry to go into the Hunt Room and see the furniture 
smashed, the holes in the ceiling. 

"But we have spent in excess of $2 million cash, and there is 
no indebtedness of this hotel at all." 

The Old Cavalier opened on a limited basis in 1976; now rooms 
are available there for guests and conventions year-round. 



(63) 



Nostalgia Calls Guests (Con't) 



The Beach Club is completely restored, providing the only outdoor 
dance floor on the east coast once again. A sauna and health spa 
will be installed at the old hotel; 

The Cavalier was named after a group of colonial settlers who 
came to Virginia Beach in the mid l600's latter day colonials kept 
coming, and once it hummed with card parties, golf tourneys, saddle 
horses. "Hospitality," the management proclaimed, "Is a heritage." 
Tennis players wore white linen, no jeans , no shorts. 

Rudy Vallee performed, Guy Lombardo, the Dorseys. 

Bathing suits still had sieves. "People were nicer then," 
Carlos Wilson observed., "they always had time to talk. Today, I 
don't know whether it's the economy or what, but they just don't 
know whether it's worth their time to stop and talk or not." 

It was the very illusion of leisure. And, after 5^ years and 
the long attentions of a staff moving over it like earnest bees 
shoring up a sagging honeycomb, it still is. 

The Glenn Miller orchestra played here last winter four days 
before Christmas; 500 people came. 



Long live the Queen. 



(6*0 



The Virginian Pilot, July Zk t 1978. 



NOSTALGIA DANCE 

Cavalier Beach Club opens for a night of memories. 

By i Cammy Sessa 

Virginian Pilot staff writer. 

VIRGINIA BEACH - Mary Sands and Kay Crutchfield looked up at 
an almost full moon over the open deck dance floor and agreed that 
everything was going as planned. 

"We picked this date in January," Mrs. Crutchfield said, 
"Because we wanted to get as close to the full moon as possible." 

The two women organized the fourth annual Cavalier Beach Club 
Nostalgia Dance Saturday where 650 people partied, danced, reminis- 
ced, and had a midnight breakfast. 

"We do this each year for all the people who remember and love 
the Old Beach Club", Mrs. Crutchfield said. 

Built in 1927, the Cavalier Beach Club was a social landmark 
for beach residents as well as guests staying at the nearby Cavalier 
Hotel. In addition to the usual Beach Club's sunning and swimming 
facilities, the place had an open deck ballroom where big "Name" 
bands played for Saturday Night Dances. The club closed in 1972. 

"It was a lovely gracious time that people long for today, 
"Mrs. Crutchfield said looking out at the breaking waves about 100 
feet in front of the convex structure. "It's an ideal place for 
a beach dance . " 

The annual one night re-opening of the club was a brainchild of 
Mrs. Sands who came up with the idea of a nostalgic dance in 1975* 

"The first dance was so well attended that each year since, Mrs. 
Sands and Mrs. Crutchfield tackle the chore of organizing the event. 

"It is a labor of love," Mrs. Crutchfield said. 

In addition to her duties as chairwoman, Mrs. Sands always sits 
in for the drummer in the band for at least one number. Bandleader 
Billy Morris called on her to beat out the rhythm of "Won't you come 
home Bill Bailey." 

Many former members of the club were recognized by Morris 
including Robert Figg and W. Kenton Cason. Cason was hard to miss 
at the old dances due to his ever-present straw hat. 

But there were others like Pam Ruckner, 32. who said she grew 
up in Virginia Beach attending the dances. 

"When I was a little girl, my parents took me to the tea dances, 
she said. 



(65) 



Nostalgia Dance (Con't). 



"I loved it." 

"This used to be a way of life at the beach," said Mrs. Roy 
M. Heans. "So now, we look forward to this dance each year and 
think about the old times." 

"It is a lovely dance because it's outdoors," said Mrs. 
John Salop of Virginia Beach. "It is very romantic." 

Mr. & Mrs. Fred H. Zajonc also thought it was romantic. "We 
came from Chicago," said Zajonc. 

"In July, 19^8, we spent our honeymoon here and we are back 
tonight celebrating our anniversary." 

Mr. and Mrs. William R. Long of Tarboro , N.G. also flew in 
from Chicago where Long was on a business trip. 

"We would'nt miss this dance for the world," said Mrs. Long. 
"We have a place in the mountains where it's cool but we had to 
come here for the dance." 

Long was among the many men who found it necessary to take 
off their jackets early in the evening because of high temperatures. 
"The cool ocean breezes arent blowing tonight," he said. 

"This weather won't keep me from dancing," said Dick Hudson, 
who jitterbugged with longtime friend, Millie Miles. 

"We always come because we like big band sound," said Mrs. 
Merv Cooper whose white coiffed hair added dash to a blue chiffon 
gown. 

"This is the last of the open air dances," said Helen Giannelli, 
"The floor is here, why don't we have more dances like this?" 



: >\ 15* * 



EXECUTIVE OFFICES 




>. '■■■•■;>. 



OPEN ALL TH E YEAR 



3 



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ima 
January 30, 1936. 



I I O N KY BAN K 

MANAGING OIRtCTO* 



,Mr, T. P. Thompson, 
City of Norfolk, 
Norfolk, . Virginia. . 

Dear Mr. Thompson: 

I was able to get in touch with Bob, and 
he came up to the office this morning. , From the records ft® 
had on hand v/e were able to make up a statement, which I am 
enclosing herewith. 

Bob tells me that he has no record of 
receiving a check from the Amateur Trapshooting Association in 
1935; consequently this amount- is not shown in the receipts in 
statement.- 



The 1934 balance of $24.32 Bob tells me 
was turned over to Mr. M. D. Hart. You will note that in the 
disbursements I took 75^ of this item as a deduction from ( i 
receipts, amounting to §18.24. This is in accordance .with 
your letter of -January 24th. I also deducted from the receipts 
$24.32, in as much as this amount has already been turned over , 
to Mr, Hart. 

I am enclosing herewith check made out to 
the Virginia Trapshooting Association, in the amount of §5.00, 
from the Roanoke Gun Club, which Bob turned over to me this' 
morning, which he has endorsed as secretary of the ( association. 
I am forwarding this check to you, as I presume "the president . 
of the association should also endorse it. 






: ri • ••• »:^MT<-'} am vary, pleased* to- place ' in your hands t \ herewith",';"* 




We 

' • and I trust 



have "been complimented very highly on this proposal ;w;^r./? 1 ^ 
t that it will meet with your .approval, as well.. ." \ ■' : S s 

'With kindest regards, I am, - ' r-/-?^"*. i-^^-X- 



SB:C 




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THE - CAVALIER, 

VIRGINIA BEACH. VIRGINIA 




EXECUTIVE OFFICE 



l_ H. WINDHOLZ 
PRESIDENT 



September . 
Eleventh," i 
Thirt y-six. 



•f»4 ~$k ■■■■ 



> .1- ,'. 



Mr. T. P. Thompson, 
City Manager, 
Norfolk, Virginia. 

Dear Tommy: • ■ - 

.As you know, at the meeting today you were designated 
as one of the Members of the Board to place the advertising 
for the Cavalier Hotel. 



My reason for writing you is to advise that we have . 
no advertising commitments at this time, but the Fall 
advertising should be ready now very shortly to catch the 
October publicity. 

:I am merely , calling this to your attention so as little 
time as possible ^might.:be lost in arranging for our Fall 
advertising. \ £$AiEtii fifrjj \ IW 



Sincerely, 




. ; - |.<-,r.s..V 7 -.- 
•, ; ■'■ :vi ', ■■ ii-';W. ' 




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L. H. Windholz - 



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TH E CAVALIER, 



VIRGINIA VIRGINIA 



EXECUTIVE OFFICE 



September 

Seventeenth, 

Thirty-six. 




l_ H. WINDHOLZ 
PRESIDENT 



Mr. T. P. Thompson, 
Municipal Building, 
Norfolk, Va. 

Dear Tommy: 

Supplementing my letter to you of the fourteenth, 
about the advertising for the Hotel. 

Mr. Serpell wrote me that he would be out of town 
but that you were Chairman of the Committee and would 
be available to handle this.. 

I do not think that we shall have to do any more 
cash advertising, but we ought to decide on what trade 
advertising we desire to utilize for this Fall. 

Enclose you herewith letter from the Caples Company, 
wo are interested in taking over our advertising for next 
Fall and I can highly recommend them. Also, their travel 
contacts would be very valuable to us. 

With kindest regards , 




L. H. Windholz 




W0mi^$r: • • Um* Lout ? > ' ; r-- : : :.v-';'-v 



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v * ' ! V' f I* •? 




In yours of September 11th concerning my 
membership on the Advertising Conmittee for the $ : ". .t»4! 
, Caralier Hotel, it soema to no that the only prac- '} 
tlcal -way to handle this" proposition would be for 
you and the Manager of the Hotel to work up a y laflp 
-schedule as to the advertising you 'want to do and - 
mediums, you want to use and oopy.you want .to ;B»"|^ •> ^B&i-j 
and then if the Cbmmittee of the Boajid' caa-be' ^^^^i-^M 
of course, will be glad to, but I' can-j^5i£$f 




k:.-:--:^.- :i m&m ■■■■ I 



If this was hia idea I ' 

^ctical..;,-: 

■ I, of course, stand ready to. do erery- 
can but I think first there ought to be K 
a very .definite understanding as to just what is ' .\ : ' 





VIKO I N1A B E. A CZ H . VIRGINIA 



EXECUTIVE OFFICE 



l_ H. WINDHOLZ 
PRESIDENT 



September 
Twenty-third , 
Thirty-six. 



Mr. T. P. Thompson, 
City Manager, 
Norfolk, Virginia. 



Dear Tommy: 

Thanks for your letter of the nineteenth. 

I entirely agree with you. However, the motion as 
proposed was not any too clear. In view of what you say, 
I shall proceed along the lines as outlined in your lette: 



With kindest regards , 



Sine 



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t-P-SW« •>•» : : < - •- 




L. H. nindholz 



CklCATX) 



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klEWYORK 



THE CAPLES COMPANY 

A D VERT I SING 



230 PARK AVENUE 

NEW YORK 



n :: •>." 



September 15, 1936 



Mr. L. H. Windholz, President 
The Cavalier 
Virginia Beach, Va. 

Dear Mr. Windholz: 



> ,J jJ"-- 

I .1" 



.. With reference to our conversation at Virginia Beach a - 
week or so ago, I would like very much for you to consider the " 
services of this organization in connection with the advertising 
of The Cavalier. 



i|v With our wide experience in the world of travel and trans- 
portation, I believe that we can create resultful advertising for 
The Cavalier and at the same time bring to bear our wide connections 
in your behalf. • 



Our clients include the following; 



^» ... •. ; - » f-f 3 



5*3 fa: ; a ' 



Anchor Line 

Associated British Railways Inc. 
Great Western Railway 
London & North Eastern Railway 
London, Midland & Scottish Railway 
Southern Railway 
Great Southern Railways of Ireland 
Gleneagles Hotel, Perthshire, Scotland 
American Express Company - world wide 

travel organization 
Chicago & North Western Railway 
Chicago, Rock Island & Pacific Railway 
Delaware & Hudson Railroad Corporation" 
Delaware, Lackawanna & Western Railroad 
Illinois Central Railroad 
Seaboard Air Line Railway 
Union Pacific Railroad :. 
Western Maryland Railway 
Baltimore Steam Packet Company 
Southern Pacific Steamship Lines 
N.Y.K. Line (Japan Mail) 



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The Caples Company 



Mr. Windholz - 2 



I believe that this organization handles more advertising in 
the world of travel than any other advertising agency. Our years of 
specialization equip us to produce outstanding work for The Cavalier 
and, if appointed to handle your advertising, we would, of course, 
maintain a constant contact with the new Manager. 

- % . We do not handle competitive advertising and The Cavalier would 
be '. the only resort hotel in this country on our list. I believe that \ 
you personally are acquainted with the Gleneagles Hotel, Perthshire, 
Scotland, which is the key hotel in the chain operated by Mr. Arthur 
Towle of the London, Midland & Scottish Railway. We have represented 
this group successfully for several years. 

The type of clientele we represent would undoubtedly be of 
value to The Cavalier during the year as practically all of them are 
in a position to recommend the resort or route business to you. 

I shall be very pleased to come and discuss the matter with 
you personally. 



With kind regards, 






ALES ADVERTISING COMPANY 



INCORPORATED 



The New York CentralBuilding 
23 Park Avenue 

'-•AN 1 IK mil L I 3- 4000 - CAULE "TBAVAD" 



L. H. WINDHOLZ, President 
The Cavalier 

Virginia Beach, Virginia 



Friday- 
Sept. 13 
19 3 6 



Dear Mr. Win&hols: 



It 



In advance of our talk next week, I will write you about a few thoughts 
which I have had concerning the advertising and publicity of The 
Cavalier for the coming winter season and thereafter. 

The best interest of the hotel will be served by an advertising agency 
which has a strong enthusiasm for the hotel, has devoted close and con- 
stant attention to it, and has at all times evinced a keen interest in 
its welfare. 

I mention this because, since you have written me that there is to be 
a committee of three, it has occurred to me that possibly one or more 
members of that committee will be persons who have not been aware of what 
we have done for the hotel in the past sixteen months, and it sometimes 
happens that a member of a committee has friends in the advertising agency 
business (as who hasn't?), and might want to suggest the appointment of such 
a friend, with the idea thaf'one agency is as good as another". 

7Vith an eye to the welfare of the hotel, and disregarding personal con- 
siderations, I think we are prepared to prove that we can give you more 
for your money than anyone else, and we hope you will agree with us that 
we have already demonstrated this. 

When we first took over your advertising in June of last year, we made num- 
erous suggestions, not all of which concerned advertising and publicity, _ 
but all -of which, according to Mr. Banks, were well received by yourself, 
and many of which were put into effect. 

We have, as you know, constantly advocated a higher-class clientele, and 
our campaign of advertising, which began in June of last year, was of a 
character which would attract a better class of guests. You had con- 
gratulatory letters and comments about this from several sources, including 
Tom Green, President of the A.H.A. 



Possibly due in some measure to the influence of the advertising and due 



also of course to the improvement in the hotel business last summer, 
the Cavalier had the best season since 1929, was able to increase 
its rates, and to restrict its clientele, up until mid-August, when 
the infantile paralysis scare put a crimp in the business of «1 1 
hotels in Virginia. 

However, the impetus gained in the summer was so favorable, that the 
hotel was able to keep open all winter with satisfactory results. 

I don't know whether you are aware of thtf^onditions under which we 
have worked during these sixteen months, t^d-you know that there has 
been no complaint from us and that we have served loyally. 

Mr. Banks turned over to us many thousands of dollars of due-bill con- 
tracts which had been arranged for by Vaughn Connelly, but on which 
no advertising had appeared, and he told us that if we would prepare 
the advertisements for these contracts, we would receive no commissions 
(these already having been collected by Connelly) , but would be in line 
for renewals of due-bills a year, or so later, with the, same publications. 

This meant the rendering of a large amount of service 7/ith no compen- 
sation, and we mention this only to show you that we have co-operated 
cheerfully at all times. 

During much of the year, we were obliged to carry for the hotel a 
debit balance of about $4,000, but we had no complaint on this and were 
glad to offer the accommodation, although under normal conditions we are 
not expected to do so, and it is of course a considerable inconvenience, 
especially as it is contrary to the regulations of the publishers' assoc- 
iations to grant unusual credits in this way. 

I and other members of our organization have made much more frequent 
visits to the hotel for the purpose of keeping in close touch and keeping 
our copy- right up-to-date than would ordinarily be expected in an account 
of this size. In fact our whole thought has been that we would put 
"everything on the ball", regardless of profit or loss, with the expect- 
ation of helping you to develop the account over a period of years into 
one of the outstanding hotel accounts of the country — not in point of 
size but in point of quality and results. 

I am sure that you yourself feel that our work. has been effective and 
resultful for the hotel, but I am writing this letter, so that if other 
members of the committee may have other thoughts you will have something 
definite to refer to them. 



-3- 



Meanwhile I would mention again that we have been considering a number 
of due-bill proposals for the coming fall and winter and it would be well 
to act upon them shortly before the editors and publishers change their 
minds and decide to go elsewhere. 

It is our thought that much of your advertising this winter can be arranged 
on a due-bill basis, so that you will pay cash only where it is unavoidably 
necessary. 

While on the subject of due-bills, I would mention that there is a Connelly 
due-bill with Radio Station WLAC which calls for twenty-six 150-word scripts, 
all of which we are about to write. However, before doing so, we think it 
would be well for us to have the name of the new manager of The Cavalier, 
when appointed, also any new facts regarding the hotel that would be ap- 
propriate to incorporate in radio broadcasts for the fall and winter. We 
can take up these matters when I talk with you. 

I wrote you yesterday that I would be going to Miami on the 26th. As this 
visit has just been deferred for about three weeks, I will instead come 
down to Norfolk especially, or any day you name. 

I hope today's storm will not damage your cottage at the Beach, or the 
Cavalier Beach Club or H Q tel. 

With every good wish, I am 




ames Albert Wales 
President