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Photographic 

Sciences 
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73  WEST  MAIN  STREET 

WEBSTER,  NY    )4S80 

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CIHM/ICMH 

Microfiche 

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CIHM/ICiVIH 
Collection  de 
microfiches. 


Canadian  Institute  for  Historical  Microieproductions  Institut  Canadian  de  microreproductions  historiques 


1980 


Technical  and  Bibliographic  Notes/Notes  techniques  at  bibliographiques 


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I  'Institut  a  microfilm^  le  meilleur  exemplaire 
qu'il  lui  a  6t6  possible  de  se  procurer.  Les  details 
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une  image  reproduite,  ou  qui  peuvent  exiger  une 
modification  dans  la  mithode  normale  de  filmage 
sont  indiqu^s  ci-dessous. 


□ 

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Coloured  covers/ 
Couverture  de  couleur 

Covers  damaged/ 
Couverture  endommagee 

Covers  restored  and/or  laminated/ 
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Le  titre  de  couverture  manque 


D 
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Coloured  pages/ 
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Pages  restaur^es  et/ou  pellicul^es 

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Pages  d6color6es,  tacheti^es  ou  piqu^es 


□ 
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Coloured  maps/ 

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Coloured  ink  (i.e.  other  than  blue  or  black)/ 
Encre  de  couleur  (i.e.  autre  que  bleue  ou  noire) 

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n    Pages  detac(;ed/ 
Pages  detach^es 

□    Showthrough/ 
Transparence 

□    Quality  of  print  varies/ 
Quality  in^gale  de  I'imt 


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Only  edition  available/ 
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D 


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Commentaires  suppl^mentaires; 


This  item  is  filmed  at  the  reduction  ratio  checked  below/ 

Ce  document  est  film^  au  taux  de  reduction  indiqud  ci-dessous. 


10X 

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The  copy  filmed  here  has  been  reproduced  thanks 
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Dalhousie  University 

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L'exemplaire  film6  fut  reproduit  grSce  di  la 
g4n6rosit6  de: 

Izaak  Walton  Killam  Memorial  Library 
Dalhousie  University 

Les  images  suivantes  ont  6t6  reproduites  avec  le 
plus  grand  soin.  compte  tenu  de  la  condition  et 
de  la  nettet^  de  l'exemplaire  film6,  et  en 
conformity  avec  les  conditions  du  contrat  de 
filmage. 


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Les  exemplaires  originaux  dont  la  couverture  en 
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d'impression  ou  d'illustration  et  en  terminant  par 
la  dernidre  page  qui  comporte  une  telle 
empreinte. 


The  last  recorded  frame  on  each  microfiche 
shall  contain  the  symbol  — h^  (meaning  "CON- 
TINUED"), or  the  symbol  V  (meaning  "END"), 
<.  -.licviever  applies. 


Un  des  symboles  suivants  apparaitra  sur  la 
dernidre  image  de  chaque  microfiche,  selon  le 
cas:  le  symbole  — *►  signifie  "A  SUIVRE",  le 
symbole  V  signifie  "FIN". 


Maps,  piates,  charts,  etc.,  may  be  filmed  at 
different  reduction  ratios.  Those  too  large  to  be 
entirely  included  in  one  exposure  are  filmed 
beginning  in  the  upper  left  hand  corner,  left  to 
right  and  top  to  bottom,  as  many  frames  as 
required.  The  following  diagrams  illustrate  the 
method: 


Les  cartes,  planches,  tableaux,  etc.,  peuvent  etre 
film^s  d  des  taux  de  reduction  diff^rents. 
Lorsque  le  document  est  trop  grand  pour  dtre 
reproduit  en  un  seul  cliche,  il  est  f\\m6  A  partir 
de  I  angle  sup^rieur  gauche,  de  gauche  d  droite, 
et  de  haut  en  bas,  en  prenant  le  nombre 
d'images  ndcessaire.  Les  diagrammes  suivants 
illustrent  la  m6thode. 


1 

2 

3 

1 

2 

3 

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*  >  « 


the  Public  are  being  | 
Swindled. 


■♦♦♦■ 


WHAT  CANADIAN  MANUFACTURERS  MAKE  UNDER  THE  N.P., 

OR  NATIONAL  PLUNDER  POLICY,  WITH  PROTECTIVE 

DUTIES  OF  FROM  25%  TO  35%. 


^»«»*<^ 


"  WARRANTED  14  K." 

DOES  NOT  MEAN  "  WARRANTED  14  K."  WHEN  STAMPED 

ON  CASES  MANUFACTURED  BY  THE  AMERICAN 

WATCH  CASE  CO.  OF  TORONTO. 


4«»*  > 


"SOLID  GOLD" 

MAY  BE  TWO-THIRDS  BRASS   WHEN  STAMPED  ON  RINGS 
MANUFACTURED  BY  P.  W.  ELLIS  &  CO.,  TORONTO. 


^§      For  Sale  by  all  Newsdealers. 


^^  TORONTO,    CANADA: 

C|  Printed  by  C.  M.  Ellis,  67  Adelaide  Street  West. 


•5 
p 
■5 

5 

5 
5 
5 

5 
5 

;^ 


-^1  Let  the  Public  read  and  learn,  then  they  will  fe^ 
^^  intelligently  vote  to  wipe  out  that  N.P.  Robber.  |^ 

;5 


Price  10  cents,      %^ 


? 


/^ev^xsvas^/asvDsv. 


riMfa 


The  N  P.  and  Watch  Cases. 


S?]jr^nE  Canadian  jewellers  and  many  other  people  in 
'^jr  Canada  are  doubtless  anxious  to  know  the  result 
^5>  of  that  celel)rated  *'AVatch  Cases"  case  of  the 
American  Watch  Case  Co.  of  Toronto  (not  to  he 
ctmfounded  with  the  American  Watch  Co.,  of  Waltham, 
U.S.)  rcrsfdi  W.  F,  Doll,  formerly  wholesale  jeweller,  of 
Winnipeg.  This  was  the  action  of  the  American  Watch 
Case  Company  ajjjainsfe  Mr.  Doll,  claiming;  $5,000  damages 
for  alleged  slander.  It  will  he  remembered  that  Mr. 
Doll  had  jHirsistently  advertised  the  Company  and  Mr. 
McNaught,  its  business  manager,  as  manufacturing 
gold-plated  watch  cases  and  stamping  them  **  Warranted 
14k.,"  and  as  manufacturing  silver-plated  watch  cases 
and  stamping  them  **  Perfection  Coin  Silver;"  and  also 
as  having  stolen  its  name,  '*  American  Watch  Case  Co.," 
from  that  of  the  oldest  and  best-known  watch  case  com- 
pany in  the  world,  viz.,  the  American  Watch  Co.,  of 
Walthani.  Mr.  Doll  had  also  stated  that  the  Toionto 
company  imitated — in  everything  hut  quality — the  cases 
manufactured  by  the  American  watch  case  companies. 

These  accusations  were  replied  to  by  Mr.  McNaught 
through  the  pages  of  The  Trader,  the  only  jewellers' 
paper  in  Canada,  of  which  Mr.  McNaught  is  editor  and 
j)roprietor. 

In  the  summer  of  1893,  on  the  advice  of  Inspector 
Archibald  and  the  Queen's  police-court  lawyer,  Mr.  Curry, 
Mr.  Doll  caused  Mr.  McNaught  to  api>ear  in  court  on  a 
charge  of  fraud. 


II 


8 


m 

It 


le 


11 


The  Queen's  Solicitor  failed  to  have  Mr.  McNau^ht 
convicted.  Mr.  Doll  claimed  the  facts  had  not  heen  fully 
brought  out,  otherwise  the  case  would  have  ended  seri- 
ously for  the  company  and  Mr.  McNaught ;  and,  being 
determined  to  prove  to  the  public  that  all  the  charges 
he  had  made  against  Mr.  McNaught  and  the  company 
were  true  in  substance  and  in  fact,  he  rented  a  store  in 
the  liossin  House  Block,  King  St.,  Toronto,  and  in  the 
show  windows  there  exhibited  a  number  of  tlie  American 
Watch  Case  Company's  watch  cases,  with  large  lettered 
banners  and  cards,  describing  how  and  where  the  watch 
cases,  guarantees,  etc.,  were  deceptive  and  fraudulent. 

Mr.  Doll  also  exhibited  over  one  hundred  letters  which 
he  had  received  from  jewellers  in  all  parts  of  Canada, 
denouncing  the  American  Watch  Case  Co.'s  watch  cases 
as  "  snide,"  etc.  This  exhibition  drew  large  crowds  and 
caused  no  end  of  talk,  the  company's  office  and  factory 
being  on  King  Street  West,  a  little  west  of  the  Rossin 
House  Block. 

The  President  of  the  company,  the  Bev.  John  N.  Lake, 
and  the  manager,  Mr.  W.  K.  McNaught,  were  appar- 
ently cut  to  the  quick,  and  showed  it  by  applying  to  the 
court  for  an  injunction  to  stop  the  exhibit. 

They  entered  an  action  for  libel  against  Mr.  Doll,  claim- 
ing $5,000  damages ;  but  he  showed  to  the  satisfac- 
tion of  the  court  that  his  charges  were  well  founded  and 
the  exhibition  justifiable.  The  company's  application 
for  an  injunction  was  therefore  re/nsed.  • 

The  show  went  merrily  on  ;  but  it  was  another  case  of 
the  Boy  and  the  Frogs  :  the  fun  was  all  one-sided. 

To  show  how  anxious  Mr.  McNaught  and  the  com- 
pany were  to  bring  Mr.  Doll  to  trial  and  have  the  facts 
brought  out  in  court,  and  (if  Doll  could  not  prove  what 
he  had  stated)  to  secure  judgment  against  him  for  the 
$5,000  (for  Mr.  Doll  is  said  to  be  well  off,  and  one  of  the 
largest  real  estate  owners  in  the  North-west),  the  com- 
pany did  not  bring  the  action  before  the  court  loitil  nearly 
two  years  had  elapncd. 


In  February,  1895,  for  some  nine  da>8  did  the  court 
and  a  jury  of  **  twelve  good  men  and  true  "  continue  to 
investigate  the  company's  watch  cases  and  Mr.  Doll's 
charges  ;  and  they  inianimotidf/  a/freed  that  the  company 
were  entitled  to  no  damoifes.  On  two  or  three  minor 
points  the  jury  disagreed,  seven  being  in  favor  of  Mr. 
Doll  and  five  against. 

The  total  costs  of  the  suit,  amounting  to  over  $6,000, 
Mr.  McNaught  and  the  company  must  pay  or  have  the 
case  tried  again.  This  Chancellor  Boyd,  the  trial  judge, 
advised  them  not  to  do. 

The  following  are  some  of  the  facts  as  brought  out  in 
court  and  under  examination,  which  should  be  interest- 
ing to  all  buying,  selling,  or  using  watch  cases  ;  but  par- 
ticularly entertaining  and  enlightening  to  those  looking 
for  pointers  on  the  boasted  morality  of  some  of  Toronto's 
ministers  and  leading  citizens,  in  whose  interests  these 
watch  cases  are  Ijeing  manufactured  under  a  protective 
tariff  of  35%. 

The  Pev.  John  N.Lake  admitted  that  he  was  president 
of  the  American  Watch  Case  Co.,  and  that  he  and  his  wife 
held  seven  thousand  dollars'  worth  of  the  company's  stock. 
For  the  office  of  president  he  drewasalaryof  $1,000  a  year, 
presumably  for  the  use  of  his  name  and  inliuence  in 
selling  stock.  He  (the  reverend  gentleman)  when  under 
oath  said  it  was  very  wicked  to  run  street  cars  on  Sun- 
days  ;  but  when  questioned  if  it  was  wicked  for  his  com- 
pany to  advertise  watch  cases  and  parts  of  watch  cases 
as  solid  gold  and  solid  silver,  that  were  really  only  gold 
and  silver  plated,  he  declared  he  did  not  know.  When 
shown  one  of  the  company's  gold-plated  cases,  which 
they  had  sold  and  stamped  "Warranted  14k.,"  but  which 
was  shown  to  be  only  a  gold-plated  case  with  a  14  karat 
back,  he  said  he  did  not  know  if  that  were  wicked  or  not. 
He  claimed  that  Mr.H.H.  Fudger,  wholesale  fancy  goods 
dealer  and  president  of  the  Goldsmiths'  Stock  Company 
in  Toronto,  and  a  large  stockholder   in  the  American 


-4 


Watch  Case  Company,  induced  liira  to  buy  the  stock  he 
held  in  the  A.  W.  C.  Co. 

Mr.  W.  K.  McNaught,  a  well-known  member  of 
one  of  Toronto's  fashionable  churches,  draws  a  salary 
of  $5,000  a  year  as  general  manager  and  secretary- 
treasurer  of  the  company.  He  is  also  a  prominent 
member  of  the  National  Club  (Conservative),  and  well- 
known  politically  as  an  aggressive  writer  in  the  inte- 
rests of  the  National  Policy.  He  blushingly  admitted, 
when  under  cross-examination,  that  he  christened  that 
combination  of  Canadian  Conservatives  of  which  his 
company  is  made  up,  as  the  American  Watch  Case  Com- 
pany. When  this  patriot  was  asked  why  he  did  not 
name  it  the  "  Maple  Leaf,"  **  Canadian,"  "  Ontario," 
*'  Toronto,"  or  •*  Quigley,"  under  which  latter  name  the 
Canadian  cases  were  formerly  made,  he  replied  that  the 
Canadians  owned  asjiiuch  of  the  continent  as  the  Ame- 
ricans did,  and  therefore  had  as  much  right  to  the  name 
**  American"  as  the  American  Watch  Co.  of  Waltham, 
U.S.  That  was  an  answer  worthy  of  those  of /«^r  Cmi- 
servatire  patriots  Connolly,  McGreevy,  Watters,  et  a/., 
those  thieves,  personal  friends  of  our  Hon.  Mackenzie 
Bowell,  who  were  let  out  of  gaol  because  they  knew  so 
much,  or  because,  as  they  said,  the  atmosphere  of  the 
cell  made  them  ill. 

Mr.  McNaught,  when  asked  whv  ho  advertised  some 
of  the  company's  watch  cases  as  Perfection  Coin  Silver 
which  were  really  only  silver-plated,  said  that  the  silver 
that  was  on  them — the  plating — was  coin  silver.  The 
same  was  true,  he  said,  of  the  watch  cases  they  stamped 
**  Warranted  14k." — the  plating  was  14k.  gold. 

He  swore  that  the  Eagle  cases,  of  wliich  he  and  the 
company  have  sold  thousands,  and  which  were  stamped 
with  an  eagle,  were  hoUcI  gold.  Mr.  Quigley,  who  is  the 
manager  of  the  manufacturing  department  where  these 
€io-called  solid  gold  Eagle  cases  were  made,  in  his  exami- 
nation for  discovery  some  weeks  previous  to  the  trial, 
swore  that  they  were  not  gold,  and  that  their  intrinsic 


6 

value  was  only  al)oiit  38  cents.  These  were  the  so-called 
Ladies'  soUd  gold  cases,  which  were  shown  to  have  been 
sold  by  many  Toronto  jewellers  at  from  $10  to  $18  each. 

Mr.  McNaught  turned  a  shade  paler,  and  looked  Hke 
a  cat  caught  stealing  cream,  when  forced  to  confess  that 
he  gave  the  name  '*  Mohawk  "  to  those  now  celebrated 
watch  cases,  which  he  was  forced  to  admit  contained  less 
than  5c.  worth  of  gold.  The  "  Mohawk,"  he  said,  was  put 
on  the  market  to  compote  with  and  drive  out  a  case  of 
similar  appearance,  v^'hich  was  being  imported  into  Canada. 
But  Mr.  McNaught's  (or  the  company's)  Mohawk  had  the 
advantage  in  the  Canadian  market  of  85  per  cent,  pro- 
tection over  the  imported  cases.  They  both  cost  the 
same  at  the  factory,  and  yet  he  and  his  company — that 
combination  of  Conservatives — actually  put  into  the 
Canadian  cases  only  one-twentieth  of  the  quantity  of  gold 
contained  in  the  imported  article.  And  tliey  were  hypo- 
crites and  thieves  enough  to  advertise  that  "  Mohawk  '* 
abortion  as  equal  to  the  imported  case. 

Mr.  McNaught  admitted  that  Messrs.  P.  W.  Ellis  & 
Co.,  the  Goldsmiths'  Stock  Co.,  T.  H.  Lee  &  Son,  all  of 
Toronto,  and  other  Canadian  wholesale  jewelers,  bad 
bought  largely  of  those  "  Mohawks,"  **  Perfection  Coin 
Silver,"  ''Eagles,"  and  the  cases  stamped  ''Warranted 
14  k."  Of  these,  the  "  Mohawks  "  and  "  Eagles  "  were 
only  brass  gilded,  the  "Perfection  Coin  Silver"  and  tho 
"  Warranted  14  k."  were  only  brass  or  base  metal  gold 
plated.  He  was  further  forced  to  admit  that  the  com- 
pany made  these  goods  and  put  them  on  the  market, 
while  they  were  advertising  as  follows.  The  company's 
advertising  medium,  the  Trader,  of  January, ,  1890,  on 
page  8,  says : 

"  Every  case  manufactured  by  this  company  bears  one 
of  their  trade  marks  and  is  fully  guaranteed  no  matter 
by  whom  sold." 

And  their  advertisements  in  the  Toronto  Globe  and 
Mail,  which  he  admitted  writing  and  paying  for,  say : 

**  We  the  American  Watch  Case  Co.,  of  Toronto,  de- 


\j 


cidod  at  the  outset  jf  our  husinoss  career  that  we  would 
make  no  pjoods  that  did  not  hear  our  registered  trade 
mark,  and  that  f/vr//  case  filiould  he  stamped  with  the 
exact  (|uaHty  of  the  metal  with  wliich  it  is  made." 

And  yet  the  llev.  President  of  this  company,  and  the 
goody-goody  directors  and  stockhoklers  could  advertise 
in  this  way,  while  at  the  same  time  they  were  creating 
those  cursed  abortions, some  of  which  contained  neither 
mark  nor  stamp,  others  contained  fahc  stamps,  such  as 
*'  Warranted  14k.,"  **  Perfection  Coin,"  etc. ;  while  still 
others  contained,  not  their  own  name  or  trade  mark, 
hut  a  name  and  stamp  imitating  that  of  a  well-known 
and  reliable  United  States  manufacturer's  case,  like  the 
Montauk  or  Eagle.  At  the  same  time,  these  people 
eeemed  to  think  it  very  wicked  and  demoralizing  to  run 
street  cars  on  Sunday.  Surely  Canada  is  no  place  for 
these  people  ;  they  should  he  in  Abraham's  bosom,  with 
Isaac  and  Jacob.  Police  Inspector  Archibald,  who  is  a 
member  of  tlie  same  church  as  his  superior  officer.  Mayor 
Kennedy,  as  is  also  the  president  of  this  company,  was 
so  busily  engaged  with  the  mayor  in  persecuting  Mr, 
Kelly  and  other  liberal-minded  people,  who  wanted  street 
cars  on  Sunday,  that  he  had  no  time  to  look  after  a 
concern,  good,  bad,  or  indift'erent,  where  a  rev.  gentleman 
of  his  church  did  the  honors. 

The  following,  Mr.  McNaught  admitted,  were  the  com- 
pany's stockholders  : 

Rev.  John  N.  Lake,  Mrs.  Lake,  W.  E.  Boyd,  Bev.  R. 
Brechen,  H.  H.  Fudger,  R.  W.  Clark,  Mrs.  (^ampbell,  L 
J.  Gieran,  Rev.  A.  H.  Harris,  Mrs.  Jones,  Albert  Kliser, 
M.  Kavanagh,  J.  C.  Kemp,  J.  Aird,  Levy  Bros.,  C.  E. 
Madison,  Mrs.  E.  A.  Madison,  A.  A.  McDonald,  John 
McKnight,  R.  Russell,  J.  Scully,  W.  B.  Torrence,  G.  F. 
Warwick,  W.  K.  McNaught,  Robt.  J.  Quigley. 

If  these  people  were  not  aware  before  the  trial  of  the 
class  of  goods  the  company  put  on  the  market  and  the 
way  the  working  man  w^as  being  skinned  with  the 
goods  which    paid    them — the   stockholders — such   big 


8 

(lividendfl,  they  no^  know  full  well,  and  if  honest,  will 
either  compel  the  managers  to  make  only  honest  good» 
and  honestly  advertise  them  or  ask  the  court  to  wind  up 
the  hypocritical  octopas  which  ip  parading  under  a  heavy 
protective  tariff  as  a  National  Industiiy. 

Mr.  R.  G.  Quigley,  who  draws  $5,000  a  year  as  man- 
ager of  the  manufacturing  department,  the  man  who 
carried  out  McNaught^s  schemes  in  watch  cases,  it  ap- 
pears played  up  sick  during  the  nine  days*  trial.  The 
people  at  the  factory  stated  to  the  man  with  the  suh- 
pcena  that  Mr.  Quigley  was  in  New  York.  The  lady  at 
his  house  said  that  he  was  sick  in  hed  ;  but  a  detective 
learned  that  he  was  neither  in  New  York  nor  sick  in  hed, 
and  was  only  ashamed  to  come  to  court  and  tell  about 
the  "  Mohawks,"  "  Eagles,"  etc.  He,  apparently,  had 
more  respect  for  himself  and  his  family  than  had  Mr. 
McNaught  and  Rev.  John  N.  Lake.  If  he  had  had  his 
way,  the  company's  watch  cases  and  their  way  of  doing 
business  would  not  have  been  so  acid -tried  and  exposed 
in  open  court  to  public  ridicule. 

Messrs.  Edmund  Scheuer,A.  C.  Anderson,  wholesale 
jewellers,  Toronto,  and  Prof.  John  Latimer,  witnesses 
for  the  company,  all  gave  strong  evidence  in  favor  of  the 
defendant,  instead  of  against  him,  as  the  company 
supposed  they  would. 

Mr.  Scheuer  stated  that  he  always  supposed  that  Mr. 
McNaught's  company  put  solid  gold  crowns  on  all  their 
gold  cases,  as  they  advertised  them.  He  had  always 
bought  and  sold  them  as  solid  gold,  and  was  much  taken 
aback  to  leain  that  he  had  for  years  unknowingly  de- 
ceived his  customers,  as  he  had  been  deceived  by  the 
American  Watch  Case  Company  and  Mr.  McNaught. 

Prof.  (Rev.)  John  Latimer,  Toronto,  the  assayer  and 
analytical  chemist^  said  that  he  had  assayed  one  of  the 
companj^'s  so-called  14  karat  cases,  which  was  stamped 
with  the  company's  trade  mark,  **  A.W.C.C.  14k."  with 
Maltese  cross.     He  found  it  was  not  14  karat. 

True,  Mr.  Matt.  Ellis,  another  strong  Conservative  and 


I 


9 


1 


National  Policy  stump  orator,  the  last  of  the  company's 
witnesses,  showed  his  animus  against  Mr.  Doll  and  the 
yellow-dog  species  of  fondness  for  Mr.  McNaught  and 
the  company  in  many  ways.  He  went  so  far  as  to  say 
that  his  company  (P.  W.  Ellis  *fc  Co.)  had  used  Mr. 
McNaught*s  watch  cases  in  very  large  quantities,  and  he 
swore  thei/  were  well  satinfied  with  them.  But  Mr.  Ellis 
had  to  confess,  like  another  cat  caught  stealing  cream, 
to  the  gentle  impeachment  of  the  company  of  which  ho 
is  a  memher  (P.  W.  Ellis  &  Co.)  manufacturing  rings 
which  contained  about  77  per  cent,  brass  or  base  metal 
and  only  about  3B  per  cent,  gold,  or  one-third  gold  and 
two-thirds  brass,  and  causing  the  same  to  be  palmed 
\i\K>n  the  consumers  in  Canada  as  solid  oold.  And  this 
while  they  are  being  protected  under  the  National  Policy 
to  the  extent  of  25  per  cent. 

That  honorable  gentleman  the  Hon.  Mackenzie  Bo- 
well,  whom  the  Christian  Guardian  delights  to  honor, 
recognizes  it  as  right  and  just  for  the  manufacturers 
in  Canada  to  make  these  watch  cases,  rings,  etc.,  where- 
with to  skin  the  farmers,  and  even  assists  by  protect- 
ing them  to  the  extent  of  25  to  85  per  cent,  in  so 
doing.  But  the  honorable  gentleman  creates  and  recog- 
nizes stringent  laws  against  the  farmer,  who  dares  to 
add,  not  77  per  cent.,  but  even  1  per  cent,  of  water  to 
the  milk  he  sells  to  the  manufacturer.  In  other  words, 
he  compels  the  farmers  in  Canada  to  sell  without  pro- 
tection unadulterated  food  of  lef/al  standard,  weii/ltt  and 
measure  to  the  manufacturer,  but  protects  the  manufac- 
turer to  the  extent  of  25  to  35  per  cent,  and  allows  him 
to  sell  adulterated  stamped- up  goods  like  these  watehes  and 
rings  to  the  farmer,  and  while  doing  so  the  manufacturer 
may  be  a  member  of  the  Cabinet,  a  minister  of  the  gospel 
or  inspector  of  police  ;  and  live  in  that  city  of  churches 
Toronto,  where  these  same  manufacturers,  ministers  and 
others  say  it  is  very  wicked  to  run  street  cars  on 
Sunday. 

Mr.  Doll,  for  his  defence,  had  subpoenaed  the  following 


(^f*«;*^V^,: 


« 


T 


10 

well-known  Toronto  jewellers,  who  had  all  been  more  or 
less  swindled  or  deceived  by  the  watch  cases  manufac- 
tured by  the  American  Watch  Case  Co.  of  Toronto  : — 
Me88>*s.  J.  E.  Ellis,  Kyric,  Morphy,  Wanless,  A.  &  B. 
Kent,  Mills,  Parks,  J.  W.  and  J.  T.  Johnson,  Spanner, 
Dixon  and  Carnegie  ;  but,  owing  to  Mr.  McNaught's  or 
the  company's  witnesses  all  (with  the  exception  of  Mr. 
Matt.  Ellis)  giving  strong  evidence  in  Mr.  Doll's  favor, 
none  of  these  gentlemen  were  called. 

But  Mr.  Edgar  Wills,  Sec'y. -Treasurer  of  the  watch 
maiuifacturers'  combination,  and  who  is  also  Secretary 
of  the  Board  of  Trade,  was  called,  and  he  reluctantly 
testified  that  lie,  from  instructions  and  a  copy  of  a  price- 
list  received  from  McNaught,  caused  to  be  printed  and 
circulated  the  American  W^atch  Case  Company's  price- 
list  of  watch  cases,  where  the  company's  gilt  watch  cases 
containing  less  than  five  cents'  worth  of  gold  were  ad- 
vertised as  ^^  (fold  filled ;''  where  brass  watch  crowns 
gold-plated  were  advertised  as  "  solid  (jold  ; "  and  where 
silver-plated  watch-cases  were  advertised  as  "  Perfection 
Coin  Silrer.'' 

Mr.  Wills  swore  no  mistake  had  been  made,  and  that 
the  goods  were  advertised  according  to  Mr.  McNaught's 
instructions. 

Mr.  T.  C.  Davis,  secretary  of  the  Winnipeg  Jewelry 
Co.,  Winnipeg,  whose  evidence  had  been  taken  by  com- 
mission testified  that  he  had  ordered  solid  gold  watch 
cases  from  the  A.  \V.  C.  Co.,  of  Toronto,  which  were 
stamped  "Warranted  14  k,"  and  which  he  had  sold  as  14 
karat  gold  but  that  proved  to  be  only  gold  plated,  and 
that  he  had  purchased  and  sold  some  of  the  company's 
so  called  solid  (/old  "  Eagle  "  cases,  which  proved  to  be 
only  a  valueless  composition,  gold  plated.  He  had  sent 
one  of  the  A.  W.  C.  Co.'s  so  called  gold  filled  cases  to 
Chicago  to  be  assayed,  and  which  was  found  by  U.S. 
Assa.yer  Weiss  of  that  city  to  be  only  a  gilt  case,  con- 
taining loss  than  ten  cents'  worth  of  gold. 

Prof.  Thomas  Hayes,  assayer  and  analytical  chemist, 


''^' 


■^- 


i  /-■ 


11 

of  Toronto,  whose  evidence  was  also  taken  by  commis- 
sion, said  he  had,  by  Mr.  Doll's  instructions,  secured 
one  of  the  American  Watch  Case  Co.  of  Toronto's  so- 
called  "  gold  filled  "  cases,  and  had  cut  the  same  in  two. 
He  had  assayed  one  half,  the  other  half  was  produced 
in  court.  He  found  the  half  assayed  to  contain  a  frac- 
tion over  two  cents'  worth  of  gold,  so  that  the  whole 
case  would  not  contain  live  cents'  worth  of  gold. 

Mr.  Doll  was  then  called  in  his  own  defence.  He 
occupied  one  forenoon  in  giving  a  short  history  of  him- 
self, the  class  of  goods  manufactured  ))y  the  American 
Watch  Case  Co.,  and  the  causes  which  led  to  his  exposing 
them.  He  admitted  publishing  all  the  so-called  libels 
complained  of ;  he  said  whatever  he  had  stated  in  print 
or  otherwise  was  absolutely  true,  and  he  had  the  proofs 
in  court  wherewith  to  convince  the  jury. 

The  plaintiff's  counsel  spent  two  whole  days  in  cross- 
examining  Mr.  Doll,  and  only  succeeded  in  bringing  out 
more  evidence  against  the  American  Watch  Case  Co., 
and  in  clinching  the  nails  already  driven  into  the  coffin 
of  that  prince  of  mountebanks,  Mr.  W.  K.  McNaught, 
better  known  as  the  Modern  Ananias. 

Mr.  Doll  apparently  had  not  only  a  straight  story  to 
tell,  but  understood  his  piece ;  for  in  the  two  days  he 
spent  in  the  box  under  the  severe  cross-examination  of 
the  learned  counsel,  Mr.  Lount,  Q.C.,  assisted  by  the 
astute  Mr.  Roaf,  he  did  not  contradict  himself  in  the 
slightest.  As  >ne  of  the  reporters  remarked,  **  he  was 
the  coolest  man  during  his  examination  in  the  court- 
room." 

Mr.  Doll  said  he  was  a  naturalized  British  subject. 
He  had  lived  in  Canada  over  25  years,  and  had  spent 
over  twentv  two  years  in  the  iewellery  business,  nine- 
teen  years  for  himself.  He  had  never  failed,  and  had 
always  paid  100  cents  on  the  dollar.  He  had  sold  his  first 
retail  jewellery  business  for  100  cents  on  the  dollar  for  the 
stock  and  $100  for  his  goodwill ;  and  had  sold  his  whole- 
sale jewellery  business,  the  last  business  with  which  ho 


12 


was  connected,  for  $25,000,  and  he  was  one  of  the  largest 
real  estate  holders  in  Manitoba.  This  was  to  show  that 
Mr.  McNaught  and  the  American  Watch  Case  Co.  lied 
when  they  gave  out  to  the  public,  as  they  did,  that  Mr. 
Doll  was  an  irresponsible  party ;  and  McNaught  was 
perfectly  well  aware  of  those  facts  when  he  tried  to  pull 
the  wool  over  the  eyes  of  the  public,  because  for  some 
fifteen  years  previous  he  had  through  the  columns  of  his 
paper  (copies  of  which  were  put  in  evidence)  constantly 
spoken  in  high  praise  of  Mr.  Doll's  integrity.  In  De- 
cember, 1890,  he  had  devoted  two  pages  of  his  paper  to 
a  laudation  of  Mr.  Doll's  business  ability  and  financial 
standing,  and  held  him  up  as  an  example  for  the  imita- 
tion of  other  Canadian  jewellers. 

Mr.  Doll  further  clearly  showed  that,  previous  to  the 
inauguration  of  the  National  Policy,  with  its  35  per  cent, 
protection  on  watch  cases,  watch  cases  were  manufac- 
tured in  Canada  by  the  Mr.  Quigley  who  is  now  manager 
of  the  manufacturing  department  of  the  American  Watch 
Case  Co.  Mr.  Quigley  then  made  only  honest  watch 
cases,  and  st.amped  his  own  name  in  each  and  every 
case  he  made.  Mr.  Doll  produced  some  of  Quigley's  old 
cases,  and  declared  it  was  clear  that  the  excessive  pro- 
tection made  the  then  honest  manufacturer  dishonest. 

Mr.  Doll  produced  40  or  50  watch  cases  such  as  the 
company  manufacture  at  the  present  time,  some  of  which 
were  stamped  warranted  14  k.  that  were  not  solid  gold, 
some  were  stamped  '*  perfection  coin  silver"  that  were 
merely  silver  plated.  Some  which  the  company  had 
sold  as  solid  (j(dd,  stamped  with  an  eagle,  presumably  to 
make  the  public  believe  they  were  genuine  United  States 
cases,  but  which  were  only  a  valueless  composition  gilded 
over,  and  did  not  contain  the  maker's  name  and  trade 
mark.  No  wonder  the  A.  W.  C.  Co.,  Mr.  Quigley,  and 
liev.  John  R.  Lake  were  ashamed  of  them.  These 
gentlemen  were  so  busy  fighting  against  the  working- 
men's  Sunday  street  car,  they  had  no  time  to  put  their 
namo  or  trade  mark  on  tJnngs  like  those  eagle  cases 


" 


1  ■ 


t^ 


13 

whereby  the  makers  could  be  traced.  Mr.  Doll  also  pro- 
duced a  number  of "  Mohawks,"  so-called  gold  filled  cases 
which  contained  less  than  five  cents'  worth  of  gold ;  these 
he  showed  were  made  to  imitate  the  well-known  **  Mon- 
tauk  "  ca^es  manufactured  in  the  United  States,  which 
is  a  well-n.iiown  first-cliss  filled  case  and  is  fully  guaran- 
teed by  the  manufacturer  to  wear  fifteen  years.  This 
every  dealer  in  Canada  knows.  The  U.  S.  "Montauk'* 
and  Canadian  **  Mohawk  "  were  so  much  alike  in  appear- 
ance that  no  jeweller  could  tell  the  one  from  the  other 
without  closely  examining  the  stamp. 

Mr.  Doll  also  produced  some  of  the  A.  W.  C.  Co.'s  so- 
called  guarantees,  a  slip  of  paper  the  size  of  a  silver  dollar 
on  which  is  printed  the  supposed  guarantee  which  they  put 
in  the  backof  gold  filled  cases.  These  guarantees  he  point- 
ed out  were  very  misleading,  as  the  company  only  guaran- 
teed their  cases  to  be  made  to  wear  fifteen  years,  while 
the  United  States  made  cases  contained  an  honest  guar- 
antee that  they  would  wear  for  fifteen  years. 

The  Canadian  guarantee  was  a  blind  which  really  had 
no  meaning,  while  the  U.  S.  guarantee  was  what  it  pur- 
ported to  be,  a  guarantee  as  to  quality  and  thickness  of 
gold,  for  which  the  American  Watch  Co.  of  Waltham 
held  themselves  responsible.  The  Canadian  cases,  Mr. 
Doll  said,  were  like  Mr.  McNaught,  '*  made  to  be  good." 

Mr.  Doll  also  produced  a  petition  signed  by  the  leading 
jewellers  in  Canada,  which  he  had  presented  to  the 
government,  asking  that  it  be  made  a  criminal  offence  to 
manufacture  watch  cases,  rings,  etc.,  such  as  those  made 
bv  the  American  Watch  Case  Co.  and  P.  W.  Ellis  Si  Co. 
unless  they  were  stamped  with  the  correct  quality  of  the 
material  from  which  they  were  made.  x\nother  petition, 
signed  by  over  150  jewellers,  had  also  been  presented  to 
Parliament,  asking  that  the  duty  on  watch  cases  and 
clocks  be  reduced  from  B5  to  at  least  15  per  cent.,  and 
15  or  20  per  cent,  duty  be  put  on  diamonds,  which  are 
now  free,  as  diamonds  were  luxuries  used  only  by  the 
capitalist  or  rich  manufacturer. 


14 


!:i 


Mr.  Doll  pointed  out  that  it  was  most  unjust  to  tax 
the  poor  man's  watch  and  clock  35  per  cent,  and  admit 
the  rich  man's  diamonds  free. 

The  requests  of  these  petitioners  were  not  granted  by 
the  Government  (except  so  far  as  the  reduction  of  the 
duty  on  clocks  from  35  to  25  per  cent.),  because  Messrs. 
McNaught,  Ellis,  and  their  friends  sent  in  a  counter- 
petition  at  the  same  time,  they  having  heard  of  the  other 
petition.  .         ' 

Mr.  Doll  filso  produced  a  large  bundle  of  letters 
which  he  had  received  from  jewellers  in  all  parts 
of  Canada,  denouncing  the  American  Watch  Case 
Co.  of  Toronto,  its  manager  McNaught,  its  watch  cases, 
and  its  way  of  doing  business.  Of  these,  the  letters  of 
K.  Bezanson,  Moncton,  N.B.  ;  W.  N.  Mills,  P.E.I. ;  B. 
Knox,  Mount  Forest,  Out.  ;  J.  E.  Ormoncl,  Winnipeg, 
Man. ;  H.  Pace,  Lethbridge,  N.W.T. ;  and  Jas.  Eraser, 
New  Westminster,  B.C.,  were  read,  and  their  denuncia- 
tions were  particularly  strong  and  bitter.  They  consi- 
dered the  American  Watch  Case  Co. 's  goods  a  swindle  on 
the  public,  etc.,  etc.,  and  contained  offers  to  Mr.  Doll  of 
money  and  other  assistance  to  expose  and  uproot  the 
concern. 

It  was  shown  tLat  the  Canadian  company  stamped 
their  watch-cases — those  they  did  stamp — "  A.W.C.Co.," 
while  the  genuine,  original  American  Watch  Co.,  of 
Waltham,  Mass.,  always  stamped  their  cases — until  the 
stamp  was  imitated  by  the  Toronto  company, — *'  A.  W. 
Co.,"  after  which  they  added  ''  Waltham."  The  Cana- 
dian company  continued  to  stamp  theirs  **  A.W.C.Co.," 
discreetly  leaving  out  "  Toronto."  So  that  nine  out  of 
ten  people  who  are  to-day  carrying  a  watch-case  stamped 
*'  A.  W.  C.  Co."  believe  that  they  are  carrying  a  genuine 
Waltham  or  U.  S.  made  watch  case,  whereas  it  is  only 
an  N.P.  abortion,  masquerading  under  an  old  reliable 
U.S.  company's  name.. 

It  was  also  shown  that  Mr.  McNaught  had  engaged 
the  services  of  Mr.  Charley  (C.  D.)  Maughan,  who  is 


.. 


15 


»» 


»» 


.. 


*■ 


employed  as  traveller  by  one  of  the  stock-holders  of  the 
company  (H.  II.  Fudger,  president  of  the  Goldsmith's 
Stock  Company),  to  act  as  a  spy  on  Mr.  Doll's  charac- 
ter and  business  records  in  the  districts  where  he  had 
done  business  for  the  previous  nineteen  years.  But 
though  Mr.  Maughan  worked  the  ground  over  for  two 
years,  he  was  unable  to  put  his  finger  on  a  single  blot ; 
so  that  the  line  of  defence  Mr.  McNaught  had  relied  on 
to  discredit  Mr.  Doll's  evidence,  by  endeavoring  to  show 
he  was  not  reliable,  was  entirely  abandoned. 

After  the  address  by  Mr.  Lount,  Q.C.,  for  the  com- 
pany, and  Mr.  Kiddle,  Q.C.,  for  the  defendant  Doll,  and 
the  summing  up  of  Chancellor  Boyd,  the  jury  brought 
in  their  verdict.  They  could  not  agree  on  some  minor 
points,  but  all  were  agreed  that  the  company  were  not 
entitled  to  any  damages. 

The  directors  succeeded  in  preientiuff  all  of  the  Toronto 
papers  {viiih.  the  exception  of  the  Teleri ram)  from  publish' 
ing  the  evidence  as  it  came  out  in  court.  They  tried  hard 
and  brought  strong  influence  to  bear  on  the  editor  of  the 
Telepranif  but  it  failed  to  prevent  him  doing  his  duty, 
and  publishing  the  (to  the  American  Watch  Case  Co.  and 
its  directors)  death-dealing  evidence.    :  u'  /        ,  . 

And  tlie  Trader,  Mr.  McNaught's  own  paper,  the  only 
jewellers'  paper  in  Canada,  said  not  a  word  to  its  nu- 
merous readers  about  the  evidence,  pro  or  con.  Of  that 
(to  the  jewellers)  most  important  and  interesting''  cases 
case,"  wherefore  so  much  silence,  Brother  McNaught  ? 
Has  thy  pen,  with  its  hitherto  boasted  powers,  followed 
Ananias,  or  taken  example  of  Judas  and  hanged  itself? 


Many  people  will,  no  doubt,  from  what  was  shown  in 
Court  against  the  company  and  Mr.  McNaught,  find  it 
hard  to  understand  how  it  came  that  Mr.  McNaught  was 
not  convicted  of  fraud  on  the  charges  made  against  him 
in  the  Police  Court,  which  were  taken  up  so  zealously 
by  Inspector  Archibald  and  Crown  Attorney  Curry  before 
these  gentlemen  knew  who  Mr   McNaught  was,  or  who 


was  behind  him  and  the  conr^any.  It  appears  that 
v'  en  Mr.  McNaught  was  summoned  to  the  Pohce  Court 
he  soon  learned  that  Mr.  Curry  was  the  Crown  Prosecu- 
tor, the  gentleman  with  whom  it  would  rest  to  a  very 
large  extent  whether  he  would  be  convicted  or  not. 

Mr.  McNaught  was  nobody's  fool  in  this  instance.  He 
found  that  this  Mr.  Curry  was  part  of  the  tail  end,  or 
one  of  the  junior  members  of  the  legal  firm  of  Roaf,  Roaf, 
Curry  &  Gunther,  and  so  our  friend  McNaught  went  to 
the  head  of  the  legal  firm,  Mr.  Roaf,  and  engaged  him 
for  his  defence.  r^:>     - 

When  the  day  set  for  trial  arrived  it  was  found  Mr. 
Curry  had  gone  for  his  holidays  ;  and  the  Queen's  work 
devolved  upon  the  real  tail  end  of  the  legal  concern,  Mr. 
Gunther,  who  was  as  putty  in  the  hands  of  the  head  of 
the  firm,  Mr.  Roaf,  assisted  by  Mr.  Fullerton,  Q.C.,  who, 
it  is  said,  has  more  weight  before  Col.  Denison  than  his 
ability  should  entitle  him  to.        •  •  'v 

'  The  case,  Mr.  Doll  says,  was  not  properly  or  intelli- 
gently put  l3efore  the  magistrate  by  Mr.  Gunther,  and 
was  dismissed  practically  without  being  heard.  Then 
Mr.  Roaf  drew  up  a  maliciously  false  report  of  the  trial, 
and  Mr.  McNaught  with  the  company's  funds  (as  he 
himself  was  forced  to  confess)  paid  the  papers  for  pub- 
lishing it.  The  Telegram  and  World  afterwards  apolo- 
gized editorially  to  Mr.  Doll,  stating  that  they  had  printed 
it  at  so  much  a  lino  on   Mr.  McNaught's  request. 

Mr.  Doll  says  that  the  American  Watch  Case  Com- 
pany's watch  cases,  P.  W.  Ellis  k  Co.'s  rings,  in- 
voices, letters,  petitions,  etc.,  which  figured  at  the 
Police  Court  at  the  trial,  and  in  the  Rossin  House  win- 
dow, will  be  put  on  exhibition  in  Montreal,  Toronto,  and 
London  as  soon  as  the  general  elections  are  declared, 
in  order  to  show  the  public  how  the  working  man  is 
])eing  skinned  by  the  manufacturers  under  the  N.  P.  or 
national  plunder  policy  of  25  to  35  per  cent,  protection. 

Until  then  those  articles,  Mr.  Doll  says,  can  be  seen 
by  any  interested  parties  at  his  cottage,  56  Kew  Beach.