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3  10 
6  I 

no.  a 


Faculty  Working  Papers 


CONTINGENCY  FORMULATIONS  OF 
ORGANIZATIONAL  STRUCTURE: 
IMPLICATIONS  FOR  MANAGERIAL  ACCOUNTING 

David  J.  H.  Watson 


#210 


/ 


College  of  Commerce  and  Business  Administration 

University  of  Illinois  at  Urbana-Champaign 


FACULTY  WORKING  PAPERS 
College  of  Commerce  and  Business  Administration 
University  of  Illinois  at  Urbana -Champaign 
October  1,  1974 


CONTINGENCY  FORMULATIONS  OF 
ORGANIZATIONAL  STRUCTURE: 
IMPLICATIONS  FOR  MANAGERIAL  ACCOUNTING 

David  J.  H.  Watson 


#210 


Contingency  Formulations  of  Organizational  Structure: 
Implications  for  Managerial  Accounting 


David  J.  H.  Watson 

Assistant  Professor  of  Accountancy 

University  of  Illinois  at  Urbana  -  Champaign 


Paper  to  be  presented  at: 

Workshop  in  Behavioral  Accounting,  National  Meetings  of  the  American 
Institute  of  Decision  Sciences,  Atlanta,  Georgia,  30th  October,  1974. 
Please  do  not  quote  without  the  consent  of  the  author. 


The  author  wishes  to  gratefully  acknowledge  the  time  and  resources 
made  available  by  Peat,  Marwick,  Mitchell  &  Co.,  for  the  writing  of 
this  paper. 


Digitized  by  the  Internet  Archive 

in  2012  with  funding  from 

University  of  Illinois  Urbana-Champaign 


http://www.archive.org/details/contingencyformu210wats 


In  the  companion  paper  to  this  one,  Sathe  (1974)  clearly  points  out,  that 
advent  of  contingency  theories  of  organization  structure,  and  the 
research  these  theories  have  stimulated,  are  very  recent  phenomena. 
Consequently,  their  impact  to  date  on  the  field  of  accounting,  a  different 
discipline,  is  minimal.  This,  of  course,  is  not  meant  to  imply  that 
the  impact  will  not  be  substantial.   Just  as  managerial  accounting 
has  been  greatly  influenced  by  the  traditional  theories  of  organization 
so  too  this  latest  revolution  in  organizational  theory  is  sure  to  have 
its  impact.   However,  at  the  moment,  because  of  the  paucity  of  re- 
search connected  with  this  emerging  trend,  the  content  of  this  paper  is 
largely  speculative. 

AN  ORIENTATION 

If  the  introduction  is  correct,  where  is  the  research?  After  all, 
most  academic  accountants  are  fully  aware  of  the  recent  growth  in 
behavioral  accounting  research.  A  goodly  amount  of  this  has  been 
concerned  with  such  topics  as  decision  making,  motivation,  perception, 
budgeting  etc.,  all  behavioral  questions  having  some  connection  with 
organizations.   Isn't  some  of  this  relevant? 

A  perspective  on  this  can  be  gained  by  viewing  accounting  re- 
search from  a  framework  borrowed  from  Emery  and  Trist  (1963).  Con- 
sider the  following  matrix: 

Lll  L12 

L21  L22 

where  L  indicates  some  potentially  lawful  connection,  the  subscript  1 


-  2  - 

refers  to  the  accounting  system  and  the  subscript  2  refers  to  the  organi- 
zation.  Then  L^j  refers  to  processes  within  the  accounting  system  -  the 
area  of  internal  interdependences;  1.^2  an(*  ^21  to  excnan8es  between  the 
accounting  system  and  the  organization  -  the  area  of  transactional  inter- 
dependencies;  and  L22  to  the  processes  through  which  parts  of  the  organi- 
zation become  related  to  one  another  -  that  is,  its  causal  texture  -  the 
area  of  interdependencies  that  belong  within  the  organization  itself. 

Nearly  all  technical  accounting  studies  fall  within  I41,  while  if  the 
research  is  behaviorally  oriented  it  will  generally  fall  into  Li 2*   *"or 
example,  in  Lji  we  find  articles  related  to  changing  accounting  systems 
so  that  they  perform  better  technically  or  so  that  they  provide  new  infor- 
mation, e.g.,  Wolk  and  Hillman  (1972),  as  well  as  most  mathematical  ex- 
positions on  the  accounting  function  or  system,  e.g.,  Cushing  (1973).   In 
^12  we  f-*-nc*  tne  tvPe  °f  research  that  uses  accounting  data  as  the  inde- 
pendent variable  and  observes  the  effect  on  some  behavioral  (dependent) 
variable,  e.g.,  Dermer  and  Seigel  (1974),  Ronen  and  Falk  (1973),  Mock 
(1973),  and  Dickhaut  (1973).   This  represents  the  popular  kind  of  behav- 
ioral accounting  research      and  nearly  all  such  studies  adopt  an  in- 
dividual psychology  orientation,  although  it  is  conceivable  that  other 
behavioral  levels,  e.g.,  a  sociological  or  social  psychological  orienta- 
tion, could  provide  the  dependent  variables. 

The  major  implications  for  accounting  of  the  contingency  or  structual 
theories  lie  in  cell  L2-1  ,  where  the  transactional  interdependencies  flow 
from  the  organization  to  the  accounting  system.  About  the  only  published 
article  that  develops  in  reasonable  detail  the  proposition  that  account- 
ancy is  a  function  of  organization  theory  is  by  Golembiewski  (1964).  He 
reviews  the  impact  of  traditional  organization  theory  and  briefly  intro- 
duces some  ideas  that  were  emerging  at  the  time  of  his  writing.   The 


-  3  - 


major  portion  of  this  paper  will  also  fall  in  cell  L^.  m  contrast, 
L22  represents  the  area  in  which  Sathe's  (1974)  paper  is  located. 

The  perspective  adopted  in  this  paper  is  one  of  the  accounting 
system  as  one  system  (dimension)  in  a  multisystem  (multidimensional) 
system.  This  viewpoint  lends  itself  to,  what  could  be  described  as, 
a  partial  equilibrium  analysis.   It  is  with  this  perspective  that  we 
can  think  of  a  contingency  theory  of  managerial  accounting,  for  it 
seems  obvious  that  the  accounting  system  can  vary  just  as  easily  as 
any  other  organizational  dimension/1)  The  question  then  becomes, 
under  what  organizational  conditions  is  a  particular  accounting  system 
appropriate? 

We  will  use  as  a  springboard  the  technology  structure  and  environ- 
ment structure  perspectives  developed  by  Sathe,  in  particular,  as  he 
enumerated  the  theoretical  concepts  of  Lawrence  and  Lorsch  (1967)  and 
Thompson  (1967).  These  writers  provide  us  with  a  contingency  framework 
for  viewing  basic  organizational  structure.  Some  further  aspects  of 
this  framework  will  be  developed,  and  then  these  will  be  used  to  examine 
the  role  as  operating  mechanisms  cf  certain  managerial  accounting  sub- 
systems or  problems  (the  measurement  and  evaluation  of  organizational 
performance,  responsibility  centers,  transfer  pricing,  and  aggregation) 
and  how  these  mechanisms  should  respond  to  differing  basic  organizational 
structures. 

SOME  FUNDAMENTAL  CONCEPTS 
For  the  moment  we  will  abstract  from  the  complexities  of  the  Sathe 
paper  and  concentrate  on  what  seems  to  be  the  key  concepts  that  come  out 


(1)   It  s  obvious  that  .the  accounting  system  is  multidimensional  itself, 
tor  convenience  we  will  consistently  employ  the  undimensional 
terminology,  even  though  the  concept  is  multidimensional. 


-  4  - 

of  the  contingency  theories  of  organization.  The  relevant  concepts  come 
mainly  from  Lawrence  and  Lorsch  (1967),  Thompson  (1967)  and  Lorsch  (1972). 
1.   Environment .  The  environment  is  those  factors  external 
to  the  organization  that  impinge  on  organizational 
decision  making.  The  environment  is  partitioned  on  two 
dimensions  -  a  simple-complex  dimension  and  a  stable 
shifting  dimension  -  which  gives  the  following  repre- 
sentation.  The  environment  is  most  difficult  to  deal 


Insert  Figure  1  about  here 

with  in  quadrant  IV  and  least  difficult  to  deal  with 
in  quadrant  I. 

2.  Differentiation.  The  differences  in  formal  structure 
among  departments  and  the  differences  in  cognitive 
and  emotional  orientations  among  managers  in  different 
departments  that  arise  because  of  different  environmental 
demands. 

3.  Integration.  The  quality  of  the  state  of  collaboration 
that  exists  among  departments  that  are  required  to 
achieve  unity  of  effort.  The  problems  of  integration 
revolve  around  key  organizational  interdependencies 
which  seem  to  arise  from  two  sources,  namely, 

(  i)  the  dominant  competitive  issues  facing  the 
organization  -  an  environmental  determinant, 
and 

(ii)  the  patterns  of  task  interdependence  -  a  techno- 
logical determinant. 


Stable 


II 


Simple 


-  Complex 


III 


IV 


Dynamic 


FIGURE  I  :  Partitioning  of  the  Environment 


-  5  - 

4.  Basic  Structure  and  Operating  Mechanisms.   It  is  useful 
to  follow  Lorsch  (1972)  and  make  a  distinction  between 
the  basic  organizational  structure  and  the  operating 
mechanisms  which  implement  and  reinforce  this  basic 
structure.  The  basic  structure  involves  the  central 
issues  of  how  the  organization  should  be  segmented  and 
how  the  organization  should  be  integrated  to  accomplish 
organizational  objectives.  The  research  reported  by 
Sathe  concentrates  on  questions  of  basic  structure. 

On  the  other  hand  operating  mechanisms  help  reinforce 
the  intent  of  the  basic  structual  design.  They  include, 
among  other  things,  such  factors  as  control  procedures, 
information  systems  and  reward  and  appraisal  systems  - 
the  stuff  of  managerial  accounting.  They  are  crucial 
to  the  proper  functioning  of  an  organization. 

5.  Boundary  Proximity.  This  is  the  relative  placement  of 
an  organizational  subsystem  with  respect  to  the  organi- 
zation boundary.  This  concept  is  envisioned,  by  McNaul, 
Sathe  and  Shapiro  (1974)  as  having  three  dimensions: 
closeness  (temporal  and/or  Spatial),  intensity  and 
frequency.   In  this  paper  we  will  be  concerned  mainly 
with  the  dimension  of  closeness. 

DESIGNING  THE  BASIC  STRUCTURE 
Designing  the  basic  structure  involves  balancing  at  least  two  anta- 
gonistic states  -  differentation  and  integration.  Differentiation 
increases  as  we  move  from  a  certain  environment  to  an  uncertain  environ* 
ment  (from  quadrant  I  to  quadrant  IV  in  Figure  I).   So  to  does  the 
required  integration.   Required  integration  is  partly  a  response  to 


-  6  - 

environmental  demands  but  also  partly  a  response  to  technological  demands 
or  task  interpendencies.   Thompson  (1967)  identifies  three  concepts 
of  task  interdependence.  These  are,  on  a  scale  of  increasing  complexity, 
pooled,  sequential  and  reciprocal  interdependence.  Watson  and  Baumler 
(1973)  have  suggested  the  interaction  of  the  environmental  and  inter- 
dependency  scales  allow  situations  to  be  identified  which  can  be  ranked 
according  to  their  degree  of  difficulty  of  integration.  The  situations 
and  the  implied  partial  ordering  are  illustrated  below. 


Insert  Table  1  and  Figure  2  about  here 


Integration  is  concerned  with  coordination  of  activities.  The  first 
step  is  the  logical  grouping  of  activities  into  units.  The  concepts  of 
differentiation  and  integration  suggest  that  activities  with  similar 
orientations  and  tasks  (low  differentiation)  should  first  be  grouped 
together.  Second,  units  which  are  required  to  integrate  their  activities 
closely  should  be  grouped  together  (high  integration) .   If  these  two 
criteria  do  not  conflict,  the  basic  design  problems  are  not  difficult. 
However  if  these  two  criteria  do  conflict,  and  this  is  increasingly  the 
case  as  we  move  from  A  to  F  in  the  above  partial  ordering,  one  criterion 
will  be  optimized  at  the  expense  of  the  other.  This  will  have  implications 
for  the  use  of  other  structual  integrating  devices  and  for  the  design  of 
operating  mechanisms. 

MEASUREMENT  AND  EVALUATION  OF  ORGANIZATIONAL  PERFORMANCE 
Introduction 

Information  generated  by  the  accounting  system  is  ultimately  used 
for  judging  performance  or  behavior,  whether  it  is  the  total  organization, 
or  subunits  or  individuals  within  the  organization.  Of  course,  the  type 
of  information  generated  by  the  accounting  system  Is,  presently,  strictly 
financial.   Since  the  accounting  system  tends  to  be  the  dominant  formal 


""""-v^^  Environmental 
^^^^TJncertainty 

Organizational^-^^^ 
Interdependence   ^-\. 

Certain 

Uncertain 

Pooled 

A 

D 

Sequential 

B 

E 

Reciprocal 

C 

F 

Table  1:   Interaction  of  Environmental  and  Interdependency  Scales 


D 


\7 


Least  difficult 


Most  difficult 


Figure  2:     Partial  Ordering 


-  7  - 

information  system  in  an  organization,  and  therefore  a  dominant  operating 
mechanism,  two  questions  need  to  be  continually  asked.  These  are: 

1.  Is  the  appropriate  financial  data  being  reported? 

2.  Is  financial  data  appropriate? 

Contingency  theorists  (e.g.,  Thompson,  1967,  Chapter  7)  argue  that  the 
assessment  of  organizational  subunits  (and  the  organization)  should  be 
situation  specific,  the  appropriate  means  of  assessment  depending  upon  the 
type  of  interdependency  existing  between  the  subunits  and  on  the  task 
environment  faced  by  the  firm.  For  example  in  cell  A  in  the  Watson  and 
Baumler  formulation  the  environment  is  fairly  certain  and  the  interdependency 
is  of  the  relatively  simple  pooled  form.  Coordination  can  be  achieved  by 
standardization  -  the  establishment,  of  rules  and  procedures  to  maintain 
consistent  action  by  the  subunits  affected.   Performance  can  be  judged  on 
the  basis  of  how  closely  the  units  obey  the  standards.  When  we  move  from 
cell  A  to  cell  B  an  added  mechanism  for  coordination,  coordination  by 
planning,  is  called  for.  This  also  adds  a  measure  of  performance  -  how 
well  subunits  meet  the  plan.   In  both  of  the  above  examples  we  can  see 
obvious  relationships  to  accounting  -  for  example,  standard  costs  and 
budgeting.   In  cell  C  the  coordination  is  a  little  more  complicated  -  one 
of  mutual  adjustment  -  and  so  is  the  appropriate  evaluation  of  organiza- 
tional performance.  Whereas  in  the  first  two  cells  the  question  "what  is 
the  appropriate  financial  data?"  could  be  asked,  in  cell  C  one  can 
legitimately  question  whether  financial  data  is  appropriate.  To  answer 
this  question,  we  need  to  enrich  the  framework  by  explicitly  including 
expectations  regarding  outcomes  and.  appropriate  performance  levels.. 

Cause  -  Effect  and  Levels  of  Performance 

Most  behavior  in  organizations  and,  more  generally,  most  actions  and 
decisions  are  guided  by  some  model  of  cause  and  effect.  We  take  an  action, 
or  cause  and  action  to  be  taken,  because  we  anticipate  some  consequence 


«  8  - 

will  occur.   However,  our  knowledge  of  the  cause-effect  relationship  is 
rarely  perfect.  The  typical  situation  can  be  explained  as:  we  take 
some  action  based  on  some  anticipated  chain  of  events  (cause-effect), 
but  some  other  set  of  events  occurs  simultaneously  which  results  in 
some  unanticipated  consequences.  The  process  can  be  depicted  as  in 
Figure  3. 


Insert  Figure  3  about  here 


We  can  assume  that  when  we  implement  a  solution  we  expect  the  feed- 
back to  be  positive,  i.e.,  we  expect  the  consequences  of  the  solution 
implementation  to  eliminate  or  at  least  relieve  the  problem.   However  we 
have  no  such  assurance  with  respect  to  the  unanticipated  consequences. 
Since  we  have  no  model  for  that  aspect  of  our  solution  implementation,  we 
have  no  way  of  knowing  whether  these  unanticipated  consequences  will 
relieve  our  problem  or  intensify  it.  The  feedback  may  be  positive  or 
negative. 

This  is  one  example  of  error  in  the  predicted  cause-effect  relation- 
ship.  In  this  case  what  we  expect  to  happen  happens,  but  is  confounded 
by  a  set  of  events  we  did  not  expect  to  happen.  We  could  also  have  the 
case  where  the  anticipated  consequences  did  not  happen  or  where  they 
are  greatly  modified  in  form.   Thus,  in  our  decision  making  and  organiza- 
tional behavior  in  general,  we  have  some  beliefs  about  our  cause-effect 
knowledge  in  a  given  situation.  Usually,  these  beliefs  fall  on  a 
continium  from  complete  knowledge  (usually  termed  certainty  in  decision 
making)  to  non-knowledge  (uncertainty).  Organizations  tend  to  operate 
in  a  range  of  incomplete  knowledge  or  make  assumptions  or  use  other 
techniques  to  convert  non-knowledge  to  some  state  of  incomplete  knowledge. 


Anticipated 
Consequences 


Organizational 
Problem 


~1 


^ 


Problem  Solving 
Process 


^k 


Solution 
Implementation 


+ 


Unanticipated 
Consequences 


Figure  3:   Decision  Making  and  Feedback  Process 


«  9  - 

Students  of  managerial  accounting  will  be  familiar  with  the  following 
equation  (or  some  variation  of  this) : 

Total  Variance  =  Price  Variance  +  Quantity  Variance 

=  (Actual  Price  -  Standard  Price)  Actual 
Quantity  +  (Actual  Quantity  -  Standard 
Quantity)  Standard  PTice 
For  us  the  important  element  is  the  idea  of  standards  (i.e.,  price  and 
quantity  standards).  Although  these  concepts  are  generally  used  by 
managerial  accountants  as  part  of  the  control  function  we  can  generalize 
this  to  behavioral  or  decision  actions  in  general.  We  use  standards  of 
desirability  (decision  criteria)  to  assess  the  effect  parts,  of  the  cause- 

« 

effect  relationships,  we  are  considering.   These  standards  of  desirability 
can  be  undimensional,  in  that  one  state  is  preferred  over  another  state, 
or  they  may  be  multidimensional.   In  the  above,  for  example,  we  may  prefer 
low  input  prices  to  high  input  prices.  We  may  also  prefer  high  input 
quality  to  low  input  quality.   However,  we  may  have  a  problem  when  we  must 
decide  between  higher  prices  leading  to  higher  quality.   How  different 
dimensions  are  going  to  be  weighed  is  a  perplexing  problem.  On  top  of 
this,  preferences  on  some  dimensions,  and  their  measurement  on  these 
dimensions,  are  clear  but  on  other  dimensions  are  quite  vague.  Thompson 
(1967)  has  suggested  that  these  standards  of  desirability  can  vary  from 
crystalized  to  ambiguous.  They  can  be  specific  and  applicable  to  a 
particular  situation,  or  they  may  be  vague  and  general. 

These  two  dimensions,  cause-affect  relationships  and  standards  of 
desirability,  may  be  related  in  terms  of  a  simple  paradigm  (Thompson, 
1967). 


Insert  Table  2  about  here 


Cause  -  Effect  Relationships 


Certain 


Uncertain 


Standards 


of 


Desirability 


Crystalized 


Ambiguous 


III 


II 


IV 


Table  2 ;   Decision  Making  Framework 


-  10  - 

Implications  of  the  Cause-Effect  -  Standards  Paradigin  and  the  Differentia- 
tion-Integration Paradigin 

In  cell  I  (of  table  2)  we  would  expect  decision  making  to  maximize.  We 
believe  we  know  what  actions  will  have  what  results  and  we  know  what  results 
are  wanted.   Generally,  accounting  data  is  not  a  suitable  basis  for  making 
maximizing  decisions  nor,  in  general,  does  accounting  data  provide  the  basis 
for  constructing  efficiency  tests  of  organizational  performance.  At  times, 
by  making  the  appropriate  assumptions  and  developing  extra  data,  tests  which 
are  inherently  efficiency  tests  are  applied.   For  example,  in  capital  budget- 
ing, extensive  reliance  is  placed  on  present  value  analysis  and  in  inventory 
planning  sophisticated  inventory  models  have  been  developed.   It  is  also  true 
that  as  the  cause-effect  relationships  become  more  certain  effectiveness 
tests  take  on  the  character  of  efficiency  tests.   But  most  accounting  measures 
are  primarily  useful  for  decisions  that  fall  into  cell  II. 

In  cell  II  we  are  faced  with  the  problem  of  knowing  what  is  required  but 
not  knowing  precisely  what  actions  will  achieve  these  results.  Satisf icing 
behavior  replaces  maximizing  behavior  and  the  tests  of  organizational  per- 
formance are  effectiveness  or  instrumental  tests.  The  traditional  accounting 
model  (Assets  -  Liabilities  =  Owner  Equity)  provides  data  particularly  useful 
for  judging  effectiveness.  Measures  such  as  standard  costs  and  variances  and 
accounting  rate  of  return  are  useful  for  answering  questions  of  the  following 
kind:   "Did  we  or  did  we  not  operate  at  the  cost  level  we  expected?";  or, 
*Vas  the  accounting  rate  of  return  satisfactory,  i.e.,  was  it  equal  to  or 
greater  than  we  expected?".  Techniques  like  standard  costs,  variances, 
accounting  rate  of  return,  and  efficiency  and  effectiveness  tests  in  general, 
are  basically  internal  measures  of  performance.   They  are  most  appropriate 
measures  of  performance  where  results  cannot  be  influenced  (or  this 
influence  is  minimized)  by  parties  external  to  the  subunit.   In  other  words, 
they  are  particularly  useful  where  organizational  integration  requirements 
are  low. 


-  II  - 

Where  standards  of  desirability  are  ambiguous  the  paradigm  suggests 
we  use  other  guidelines  in  our  decision  making.   Unfortunately,  well 
developed  alternative  measures  do  not  exist.   Consequently,  we  often  find 
instrumental  tests  being  relied  upon.   In  many  respects  this  is  under- 
standable for  it's  hard  to  imagine  an  organization  or  an  organizational 
subunit  where  some  kind  of  instrumental  test  cannot  be  used.  For  example, 
even  in  social  work  agencies  or  advertising  departments  there  is  always 
the  instrumental  test,  "Did  the  agency  or  department  operate  within  its 
budget  (or  some  other  revenue  or  cost  constraint)?".  Thompson  (1967), 
however,  suggests  that  in  these  cases  of  ambiguous  standards,  social 
reference  groups  provide  an  improved  basis  for  evaluating  performance. 
This  raises  the  problem     of  defining  the  appropriate  reference  group. 

It  seems  the  fundamentals  of  the  differentiation  -  integration 
paradigm  can  help  solve  the  problem  for  an  organization.   In  an  organi- 
zation the  answer  to  the  question,  "What  makes  cause-effect  relationships 
uncertain  and  standards  of  desirability  ambiguous?",  must  include  state- 
ments about  the  degree  of  environmental  uncertainty  and  patterns  of  task 
interdependence.  These  factors  may  not  be  the  only  factors  but, 
intuitively,  it  appears  they  must  be  very  influential.  The  implication 
of  this,  is  that  the  factors  which  increase  the  difficulty  of  integrating 
an  organization  also  affect  decision  making,  in  particular,  they  tend  to 
move  the  decision  environment  from  cell  I  towards  call  IV  in  "Figure  1. 
This  provides  a  framework  to  identify  appropriate  reference  groups  and, 
concomitantly,  classes  of  performance  evaluation  variables. 

In  contrast  to  the  "internal  measures"  of  cells  I  and  II,  measures 
particularly  useful  where  integration  requirements  are  greatest,  i.e., 
"external  meaures"  of  subunit  performance,  can  no\;  be  entertained.  Two 
classes  of  measures  seem  appropriate  and  they  are,  conveniently,  the  two 
dimensions  of  the  integration  paradigin  of  Watson  and  Baumler.   One  class 


-  12  - 

is  "the  interdependency  variables"  and  the  other  is  "the  environmental 
variables".   By  interdependency  measures  is  meant  dimensions  such  as 
confidence,  prestige  or  respect,  that  reflect  the  quality  of  integra- 
tion among  the  subunits.  Other  quantitative  dimensions  may  include 
the  fulfilling  of  obligations  or  meeting  of  plans  by  the  subunits.  By 
environmental  measures  is  meant  dimensions  which  reflect  how  well  the 
subunit  copes  with  environmental  demands.  Data  on  some  of  these 
dimensions  will  only  be  found  in  the  environment. 

The  above  discussion  leads  to  the  following  statements  regarding 
the  role  these  various  measures  should  play  in  the  evaluation  of  sub- 
unit  performance. 

Internal  Measures:  The  importance  of  these  measures  should  vary 
inversely  with  the  aggregate  importance  of  interdependency  and 
environmental  measures.   To  reiterate,  these  will  be  most 
important  when  the  requirement  for  integration  of  subunits  is 
low. 

Interdependency  Measures :   The  importance  of  these  measures 
varies  directly  with  the  complexity  of  the  patterns  of  task 
interdependence.   That  is,  in  moving  from  pooled  to  sequential 
to  reciprocal  interdependence  among  subunits  these  measures 
increase  in  importance. 

Environmental  Measures:   The  importance  of  these  measures 
varies  directly  with  the  environmental  uncertainty  confront- 
ing the  subunit  and  the  subunit' s  boundary  proximity. 


-  13  - 


The  above  statements  suggest  alternative  weights  should  be  placed  on 

(2) 
the  measures  depending  upon  organizational  contingencies.    This  can  be 

illustrated  through  the  Watson  and  Baumler  integration  paradigm.   To 

simplify  the  example  the  variable,  boundary  proximity,  is  held  constant. 

(In  actual  fact,  the  importance  of  the  environmental  measure  would  be 

modified  as  the  subunit  became  embedded  in  the  organization.) 


Insert  Table  3  about  here 


Summary: 

The  measurement  and  evaluation  of  organizational  performance  is  one 
of  the  important  contributions  by  accounting  to  organizational  rationality 
Accountants  have,  in  the  past,  tended  to  concentrate  solely  on  financial 
aspects  of  the  measurement  process.  There  is  evidence  of  increasing 
interest  in  non- financial  measures  of  performance  by  the  accounting  profes- 
sion. This  latest  revolution  in  organization  theory  provides  a  rationale 
for  accelerating  the  emphasis. 


(2)  Some  research  is  presently  being  conducted  by  David  Hayes  along  lines 
similar  to  those  suggested  here  (see  Hayes,  1973).   Hayes  argues  for 
a  linear  aggregation  of  the  three  measures  to  obtain  an  overall 
performance  measure.   The  argument  in  this  paper  suggests,  rather,  a 
distributive  form  of  aggregation  if  a  composite  performance  measure 
is  desired. 


Integration  Available  Performance  Measures 

Cell 

A 
B 
C 
D 
E 
F 


Internal 

Int< 

ardendency 

Environmental 

1 

3 

3 

1 

1 

3 

2 

1 

3 

1 

3 

2 

3 

2 

1 

3 

1 

1 

1  implies  major  importance 

2  implies  moderate  importance 

3  implies  minor  Importance 


Table  3 :         Suggested  Importance  of  Available  Performance  Measures  as  a 

Function  of  the  Degree  of  Difficulty  in  Integration . 


-  14  « 

RESPONSIBILITY  CENTERS 

Cost,  profit,  and  investment  centers  are  operating  mechanisms 
which  are  used  to  enhance  structual  differentiation.   Responsibility 
centers  enhance  structual  differentiation  by  reinforcing  cognitive 
differences,  especially  goal  and  time  orientations.   If  responsibility 
centers  are  based  upon  structually  differentiated  units  and,  reporting,  and 
reward  and  performance  systems  are  tied  to  these  centers,  individual 
behavior  will  reflect  the  particular  responsibility  concept  employed. 
For  example,  cost  centers  will  undoubtedly  lead  to  performance  and  reward 
systems,  and  consequently  to  personal  orientations  and  behavior,  based 
upon  meeting  or  beating  short  run  cost  standards.  This  kind  of  orien- 
tation will  differ  from  the  orientations  developed  when  performance 
and  reward  systems  reflect  results  reported  from  the  operations  of 
investment  centers.  Even,  say,  investment  centers  designed  around 
different  functions  or  investments  may  reinforce  the  development  of 
different  goal  orientations. 

The  crucial  point  here  is  that  the  responsibility  centers  should 
reflect  the  environmentally  demanded  differentiation.   Accountants 
should  not  try  to  impose  differentiation  through  the  creation  of 
artificial  responsibility  centers.  This  is  rarely  mentioned  in  the 
accounting  literature  which  leads  to  the  impression,  and  a  position 
that  some  authors  seem  to  advocate  (e.g.  Goldschmidt,  1970),  that 
responsibility  centers  can  be  established  successfully  anywhere  in  an 
organization.  This  may  have  dysfunctional  behavioral  consequences. 
For  example,  such  Inappropriate  operating  mechanisms  may  encourage  the 
development  of  different  orientations  among  organizational  members  when 
similar  orientations  are  demanded. 


-  15  - 


Responsibility  centers  serve  also  as  a  basis  on  which  an  accounting 
system  can  be  established  to  encourage  integration.  These  centers 
represent  fundamental  units  of  a  responsibility  accounting  system.  This 
is  simply  a  reporting  system  in  which  reports  build  on  one  another,  one 
layer  of  reports  forming  the  basis  of  another  layer  of  reports.  This 
hierarchical  reporting  system  normally  reflects  the  formal  management 
hierarchy  and  thereby  facilitates  controlling  and  coordinating 
activities  through  this  hierarchy.   We  will  return  to  this  aspect  of 
responsibility  accounting  and  responsibility  centers  when  we  broach  the 
topic  of  aggregation. 

TRANSFER  PRICING 

Interaction  among  differentiated  units  may  very  well  involve  the 
transfer  of  goods  and  services.   If  these  units  also  represent  res- 
ponsibility centers  this  transfer  will  undoubtedly  require  the  pricing 
of  these  goods  and  services.   To  begin  with,  this  process  helps  separate 
and  pinpoint  responsibility  for  different  aspects  of  the  organization's 
functioning,  i.e.  it  enhances  differentiation.   However,  just  as  impor- 
tant, if  not  more  important,  is  the  function  transfer  pricing  performs 
in  integration.  From  this  point  of  view  we  can  consider  the  transfer 
pricing  system  as  one  of  the  operating  mechanisms  that  reinforces  the 
integrating  mechanisms  of  the  basic  structure.  The  logical  implication 
for  transfer  pricing  from  contingency  theories  is  that  the  particular 
transfer  pricing  mechanism  chosen  should  reflect  the  environmental 
uncertainties  and  task  interdependencies .  This  implication  is  examined 
thoroughly  in  the  paper  by  Watson  and  Baumler  (1973).   Their  argument 
is  summarized  here  by  considering  their  two  dimensional  integration 
paradigm  and  the  coordination  mechanisms  (from  Thompson,  1967)  that 
were  introduced  earlier  in  the  section  on  performance  measurement  and 
evaluation. 


-  16  - 

Watson  and  Baumler  argued  that  in  moving  from  cell  A  towards  cell 
F  in  their  representation  the  difficulty  of  integration  increased, 
Consequently,  the  transfer  pricing  mechanism  should,  and  could,  reflect 
this  increase  in  integration  difficulty.   In  the  simplest  cases  (e.g. 
cell  A)  coordination  through  rules  and  standardized  procedures  is 
appropriate.  Therefore  transfer  price  formulae  reflecting  standardized 
procedures,  such  as  fixed  prices,  cost  plus  or  market  price,  seem 
appropriate.  Where  the  integration  problem  demands  coordination  through 
processes  such  as  planning  (e.g.  cell  B)  standard  variable  costs  or 
marginal  costs  are  very  appropriate  as  these  mechanisms  give  the  greatest 
flexibility  to  units  further  along  in  the  sequential  process.   Similarly 
most  mathematical  programming  solutions  to  the  transfer  pricing  or 
resource  allocation  problem  are  applicable  in  this  case. 

Finally  the  most  complicated  integrating  situations  require  coor- 
dination by  mutual  adjustment.   Galbraith  (1974)  develops  in  detail 
the  kinds  of  integrating  mechanisms  that  are  of  this  type.  Watson  and 
Baumler  suggest,  that  when  the  integration  required  is  achieved  by 
mutual  adjustment,  the  appropriate  transfer  pricing  mechanism  is  one 
of  negotiated  prices.  What  kind  of  useful  pricing  information  the 
accounting  system  can  provide  in  these  cases  is  unclear.  The  information 
will  probably  be  multiple  cost  or  price  choices  or  suggested  bounds  on 
the  final  negotiated  price.  At  the  moment,  however,  research  on  this 
issue  is  non-existent. 

AGGREGATION 

A  most  interesting  accounting  analogy  comes  from  the  concept  of 
integration.   Integration  is  concerned  with  the  quality  of  coordination. 


-  17  - 


For  an  accounting  system,  an  equivalent  concept  appears  to  be  the 
quality  of  aggregation.   Once  the  accounting  system  is  collecting  in- 
formation through  basic  cost,  profit  and  investment  centers,  how  should 
this  information  be  aggregated?  The  traditional  answer  lies  in  the 
management  hierarchy,   For  example,  if  a  sales  unit  is  segmented  into 
a  number  of  product  lines,  each  one  a  profit  center,  these  profit 
centers  will  probably  be  aggregated  so  as  to  form  a  single  sales  unit 
picture.  This  is  the  usual  responsibility  accounting  presentation 
found  in  managerial  accounting  texts.   Is  this  aggregation  always 
appropriate? 

The  contingency  theories  suggest  that  the  major  integration  problems 
(or  key  organizational  interdependences)  arise  from  the  dominant  com- 
petitive issues  and  the  patterns  of  task  interdependence.  These  key 
organizational  interdependences  are,  analogously,  the  dominant  com- 
petitive issues  for  the  accounting  system.  The  aggregation  problem  is 
to  combine  raw  input  data  so  that  the  appropriate  financial  data  is 
compiled  and  transmitted  to  where  the  organizational  interdependences 
exist.  The  patterns  of  task  interdependence  for  the  accounting  system 
arise  because  of  the  three  functions  the  accounting  system  performs. 
These  were  identified  by  Simon  et,  al.  (1954)  as: 

1.  the  scorecard  function:  The  accumulation  of  data. 
This  allows  both  internal  and  external  parties  to 
evaluate  organizational  performance. 

2.  the  attention  directing  function:  This  aspect  of 
accounting  is  commonly  associated  with  current  planning 
and  control  and  with  the  analysis  and  investigation  re- 
curring, routine  Internal  accounting  reports. 


-  18  - 


3.   the  problem  solving  function:  This  aspect  of  account- 
ing is  commonly  associated  with  non-recurring  decision 
situations  that  require  special  accounting  analysis  or 
reports. 
The  major  task  interdependency  is  between  the  first  and  second 
functions  above.  These  are  the  functions  that  dominate  day  to  day  account- 
ing and  it  is  here  that  the  major  task  integration  will  occur.  The 
typical  mechanisms  used  for  obtaining  this  integration  are  budgets  and 
standard  costs.  Actual  scorecard  data  is  compiled  and  matched  against 
predetermined  budget  and  cost  data.   Significant  differences  (variances) 
represent  the  attention  directing  mechanism.   Combining  these  mechanisms 
with  a  responsibility  accounting  system  which  reflects  the  key  organi- 
zational interdependences  is  the  accounting  integration  or  aggregation 
problem. 

CONCLUSION 

Managerial  accounting  today  is  still  largely  dependent  upon  the 
organizational  theory  developments  of  the  1950' s  and  previous  decades.   Yet 
it  is  becoming  apparent  that  organization  theory  is  rapidly  changing. 
Significant  new  insights  have  been  made  with  regard  to  organizational 
behavior.  The  task  facing  behaviorial  accountants,  interested  in 
managerial  accounting  and  organizational  behavior,  is  to  integrate  these 
new  insights  to  enrich  the  area  of  managerial  accounting  and,  eventually, 
developing  a  theory  of  the  subject.   This  paper  presented  a  few  of  the 
topics  which  will  receive  attention  in  the  coming  years. 


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