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LIBRARY  OF  CONGRESS 


DDDD1D3HE3SD 


1912 


Scanned  from  the  collections  of 
The  Library  of  Congress 


AUDIOVISUAL  CONSERVATION 
al  The  LIBRARY  [/CONGRESS 


t*  HLV1!-! 


Packard  Campus 

for  Audio  Visual  Conservation 

www.loc.gov/avconservation 

Motion  Picture  and  Television  Reading  Room 
www.loc.gov/rr/mopic 

Recorded  Sound  Reference  Center 
www.loc.gov/rr/record 


THE  SUPERIORITY  OF  TONE 
and  GREATER  CONVENIENCE 

OFFERED   BY  THE 


Edison  Model  "0"  Reproducer 

Stamp  it  the  most  perfect  sound- 
reproducing  instrument  that 
has  ever  been  offered 
to  the  public. 

Plays  either  two  or  four- minute  Records 
by  the  mere  turn  of  an  index-screw. 

ALLOWANCE  MADE  FOR  MODELS    "C"  AND 

"H"    REPRODUCERS   TAKEN   IN  EXCHANGE. 

No  charge  made  for  the  work  of  equipment. 


JOHN     WANAMAKER 

Edison  Phonograph  Section 
PHILADELPHIA -NEW  YORK 


When  the  model  "O"  reproducer  came  out  in  September  1910 
it  was  intended  for  use  on  the  "upper  bracket"  machines — the 
Triumph,  Idelia,  Balmoral  and  Alva.  This  was  a  period  of  time  in 
which  the  four-minute  Amberol  was  most  highly  used  but  there  were 
so  many  two-minute  records  still  around  that  the  two-minute  capabil- 
ity of  the  "O"  made  it  a  natural  for  all  Edison  machines  that  had 
two  and  four  minute  gearing.  As  could  be  expected,  large  carriages 
were  made  for  all  phonographs. 

Two  years  later,  in  1912,  the  Blue  Amberol  record  and  diamond 
reproducers  outclassed  the  "O"  but  yet  today  in  1988,  all  collectors 
try  to  have  an  "O"  in  their  collection. 

One  more  thing — notice  the  strange  terminology — "No  charge 
made  for  the  work  of  the  equipment!' 

This  photo  courtesy  of  Ron  Dethlefson,  author  of  Edison  Blue 
Amberol  Recordings,  Volumes  1  and  2. 


Preface 

From  1903  until  now,  1912,  the  most  necessary  thing  at  the  Edison 
works  was  the  development  and  improvement  of  cylinder  machines, 
but  competition  in  the  field  of  record  making  kept  the  necessity  of 
better  records  squarely  in  their  minds.  Lambert  and  the  other  Indes- 
tructibles  set  the  pace  and  Mr.  Edison,  in  the  end  made  the  ultimate 
product,  in  this  case  the  new  Blue  /\mberol  Record. 

In  the  years  that  I  have  been  interested  in  and  collected  Edison, 
I  have  always  marveled  at  the  way  his  activities  seem  to  come  to  life 
every  time  I  open  a  new  year  of  the  EPM.  Feeling  a  kinship  towards 
him  is  a  natural  tendency  for  a  collector,  but  without  the  faith  and 
foresight  of  one  man  85  years  ago,  none  of  this  would  be  ours  to 
enjoy — "Mac"  McMillion. 

In  addition  to  the  full  12  months  of  EPM,  printed  here  in 
America,  we  are  fortunate  to  have  some  pages  from  a  1911  British 
E.P.M.  included — courtesy  of  Mr.  G.  L.  Frow — co-author  of  The 
Edison  Cylinder  Phonographs  and  author  of  The  Edison  Disc 
Phonograph. 

Wendell  Moore 


EDISON 

Phonograph   Monthly 


EXACT  REPRODUCTION 
By 

Wendell  Moore 

First  Edition 
May  1988 


MR.  EDISON 


ANNOUNCES 


HIS  NEW  RECORD— THE 
BLUE  AMBEROL 


1912  -  VOLUME  X        NUMBER  1 

BOOK  NUMBER    &"d(9 


book  numb: 


TTJ&hwl 


' 


E.RM.  Volume  10  "Highlights"  1912 

No.  1-Jan.        The  phonograph  charms  sheep. 

Advance  record  list  for  March. 
No.  2-Feb.        Edison  Opera  in  new  oak  finish. 

Music  Master  horn  on  new  Opera. 

A  first  in  illegal  wiretappiing — the  phonograph. 

Irving  Berlin  made  $15.00  a  week  in  1908! 

Mr.  Edison's  thoughts  on  philosophy  and  education 
No.  3-Mar.       Article  on  Edison  at  65 — proud  of  his  youth. 

The  Edisons  in  New  Zealand. 
No.  4-Apr.        The  10  greatest  men  now  alive — in  1912. 
No.  5-May       Congress  trying  to  put  lid  on  price  fixing. 

Price  cutters  enjoined  in  Illinois. 

An  easy  and  effective  way  to  demonstrate  the  Edison. 

Full  page  Opera  advertisement. 

Model  "N"  reproducer  parts. 
No.  6-June       Why  one  Edison  dealer  refuses  to  push  the  line. 

Edison  lobbyists  at  Washington. 

Phonographs  and  the  movie  house. 

A  marvelous  instrument. 

What  about  that  Opera  model!  Full  page  ad. 

Model  "O"  reproducer  parts. 
No.  7-July        Picture  of  Mr.  Edison  at  flag  raising  ceremony. 

The  "Dawg"  song. 

Amberola  III  ad  cuts. 

Model  "R"  reproducer  parts. 
No.  8-Aug.       Photo  of  Mr.  Edison  throwing  1st  strike  at  ball  game. 

New  4  minute  recorder  and  shaving  machine. 

Amberola  III  booklet  and  full  page  ad. 

Model  "S"  reproducer  parts. 
No.  9-Sept.       Picture  of  Mr.  Edison  and  sales  force. 

Downtown  El  Paso,  Tex.  in  1912 — phonograph  store. 

Get  those  Bull  Moose  records!  (Anybody  got  one?) 
No.  10-Oct.      Edison  Blue  Amberol  record  introduced. 

Edison  still  fighting  Congress  on  price  fixing! 

Standard  4  minute  wax  record  discontinued. 

Diamond  reproducer  introduced — Model  "N"  replaced 

Models  "A"  and  "B"  introduced. 

No  2  minute  machines  to  be  made  again. 
No.  11-Nov.      Mr.  Edison's  first  time  card! 

Sapphire  and  diamond  repros — compatibility  explained 

Price  on  Model  "N"  reduced.  /v** 

No.  12-Dec.      All  old  records  cleared  out.  /      . 

Edison  School  Machine  introduced.  I      *'IH. 

Price  cuts  on  all  Edison  machines.  V 

Price  facts  and  comparisons  on  entire  line.  ^^ 

Third  list  of  Blue  Amberol  records. 


ISBN  0-934281-59-9 


<Xo&  EDISON 
PHONOGRAPH 

MON 


VOL.  X 


January,  1912 


No.  1 


Edison  Window  Display  for  February — No.  16 

The  February  Window  Display  is  the  first  one  which  requires  no 
fixtures.  For  that  reason  we  believe  that  it  will  commend  itself  to  all 
dealers — large  and  small. 


<m  EDISON  PHONOGRAPH  MONTHLY 


CONTENTS  FOR  JANUARY,    1912 


Page 

Nothing  Stands  Still 2  ] 

The  Boy's  Life  of  Edison 2  ! 

Edison  Window  Displays  for  February  and 

March 3-4 

Denver  Record  Exchange  Enjoined 5 

Factory   Visitors    5   jj 

Current  Printed  Matter 6 

Will    Oakland    in    Seattle 7 

New  Holland-Dutch  Records 7 

Record   Return   Guide   for  January 8 

Suspended  List,  December  20,  1911 8 

Price  Cutting  Enjoined  in  Michigan 8-9 


Nothing  Stands  Still 

It  seems  so  difficult  to  thoroughly  know  that 
we  cannot  stand  still.  Life  is  an  endless  pro- 
cession of  events.  Standing  still  really  means 
dropping  back  to  the  rear.  The  procession 
never  stops.  We  do  well  if  we  keep  step  and 
position.  Only  vigor  and  endurance  can  sus- 
tain us  to  the  end  of  the  journey.  It  takes 
energy,  ambition  and  intelligence  to  place  us 
in  the  lead.  The  pedometer  is  an  attachment 
which  registers  the  distance  traveled  by  the 
walker.  Every  pedestrian  on  the  Road  of  Life 
should  be  equipped  with  one  and  read  it  fre- 
quently. How  many  miles  have  you  traveled 
today?  You  don't  know?  Then  you  had 
better  estimate  your  relative  position  in  the 
procession.      It   has   been    moving    all    the   time. 

If  there  was  anything  in  the  universe  that 
was  fixed  and  unchangeable,  there  might  be  an 
excuse  for  the  belief  that  standing  still  is  a 
possibility.  You  cannot  think  of  anything  that 
is  not  changing,  moving,  integrating  or  disin- 
tegrating. Forgetfulness  or  ignorance  of  this 
great  truth  is  the  source  of  all  failure.  We 
are  all  too  ready  to  believe  that  evolution 
ends  with  us.  We  have  constituted  ourselves 
the  last  sentence  of  the  Darwinian  theory.  To 
our  discomfiture  we  find  that  the  new  genera- 
tion has  in  contemplation  our  placing  on  the 
same  shelf  with  Plato,  Herodotus,  Marco  Polo 
and   Munchausen. 

Nothing  stands  still  save  in  a  relative  sense. 
The  first  breath  drawn  by  the  infant  is  the 
first  step  to  the  tomb.  The  statue,  fresh  from 
the  chisel  of  the  sculpture,  with  all  its  beauty 
and  freshness,  is  already  in  the  destroying 
hands  of  the  greatest  sculptor,  Father  Time. 
Truth  itself  is  on  the  way  to  become  fallacy 
as  soon  as  it  has  been  expressed.  The  ^  truth 
uttered  by  masters  is  soiled  by  the  repetition  of 
the  pupils,  and  the  truth-substance,  passing 
from  mind  to  mind,  until  it  permeates  the  great 
mass,  becomes  devitalized  until  in  its  final 
form  it  bears  but  little  resemblance  to  its 
original  presentation.  Yet  men  are  often  con- 
tent to  place  the  name  of  the  founder  on  the 
resultant  hodge-podge.  "Traitor"  and  tradition 
both  come  from  the  same  original  root. — Music 
Trade   Review. 


Page 

Error  in  Machine  Catalog 9 

Sousa's  Band 9 

The  Edison  Transcribing  Contest 10 

Bessie  Wynn 10 

Record  Shipping  and  Sales  Dstes — 1912...11 

Among  the  Jobbers 11 

Concerning  Record  No.  900 12 

The  Other  13,000 13 

Ready-made  Advertising 14 

Advance  List  of  Edison  Records  for  March.  15 

Foreign  Records  for  January— 1912 19 

Jobbers      of      Edison      Phonographs      and 
Records 20 


Well!    Well! 


Grinding  and  scratching,  groaning  and  squeaking 
nearly  30,000,000  graphophones  and  Phonograph 
Records  annm:'.!y  carry  their  hidden  melodies  and 
near-tunes  into  American  Homes,  according  to  the 
Census  Bureau  in  a  bulletin  relative  to  the  manufac- 
ture of  talk..ig  machines  which  has  been  issued. — 
Salisbury,   Md.,   Advertise''. 

There  is  certainly  some  educating  still  to  be 
done  in  this  country!  The  man  who  perpe- 
trated that  brilliant  effusion  must  have  indiges- 
tion and  insomnia — and  a  bad  ear  for  music. 
Or  perhaps  he  has  never  heard  an  Edison! 
We  offer  the  last  suggestion  for  what  it  is 
worth  to  the  Maryland  Dealers. 


The  Boy's  Life  of  Edison 

William  H.  Meadowcroft,  a  member  of  Mr. 
Edison's  laboratory  staff,  has  recently  written 
"The  Boy's  Life  of  Edison,"  in  one  volume. 
As  a  daily  associate  of  Mr.  Edison  for  years, 
iie  has  gleaned  his  facts  at  first  harj  from  the 
inventor's  own  lips,  and  has  won  for  the  book 
his  personal  authorization  of  the  facts  cited. 

Mr.  Edison's  recent  achievements  are  matters 
of  common  gossip,  but  not  a  great  deal  is  known 
of  the  remarkable  history  of  his  earlier  days, 
upon  which  Mr.  Meadowcroft  dwells  at  con- 
siderable length.  The  narrative  deals  graph- 
ically with  the  origin  and  genesis  of  the  great 
iiventions  for  which  Mr.  Edison  has  become 
so  famous.  No  better  or  more  interesting  popu- 
lar review  of  Mr.  Edison's  life  could  be  placed 
in  the  hands  of  a  boy  to  read,  and  perhaps  to 
srimulate  him  to  greater  industry  along  similar 
lines. 

The  book  is  obtainable  from  any  bookstore  or 
its  publishers,  Harper  Bros.,  Union  Square,  New 
York  City,  at  $1.25  per  copy,  but  cannot  be  fur- 
nished from  Orange. 


For      important      announcements      concerning 
current  printed  matter,  see  page  6. 


^m/Te  EDISON 
PHONOGRAPH  MONTHLY 

Published  by  Thomas  A.  Edison,  Inc.,  Orange,  N.  J. 

NATIONAL   PHONOGRAPH   CO.,    LTD.,    VICTORIA   ROAD,   WILLESDEN,   LONDON,   N.  W. 

NATIONAL    PHONOGRAPH    CO.    OF    AUSTRALIA,    LTD.,    364-373   KENT  STREET,  SYDNEY,.  N.   S.  W. 

COMPANIA    EDISON   HISPANO-AMERICANA,   VIAMONTB    515,  BUENOS  AIRES. 

EDISON   GESELLSCHAFT,    M.    B.   H.    IO   FRIEDRICHSTRASSE,    BERLIN. 

COMPAGNIE    FRANCAISE   DU    PHONOGRAPHE    EDJSON,    42    RUE  DE  PARADIS,  PARIS. 

All  communications  to    Thi  Phonograph  Monthly   should  be  addressed  to  the   Advertising   Department,  Orange,  N.  J. 


Vol.  X 


JANUARY,   1912 


No.  1 


Edison  Window  Displays  for  February  and  March 

(See  cover  illustration  and  next  page) 


It  is  estimated  that  the  entire  population  of 
a  city  passes  (and  some  of  it  many  times)  an 
average  business  location  within  a  year. 

If  a  goodly  portion  could  be  influenced  to 
enter  your  store  and  give  you  a  personal  oppor- 
tunity to  exploit  the  merits  of  your  wares,  you 
certainly  would  not  complain  of  poor  business 
prospects. 

What  are  you  doing  to  interest  or  influence 
the  thousands  who  daily  pass  your  place  of  busi- 
ness? Do  you  confront  them  at  all  times  with 
neat,  attractive  show  windows  displaying  your 
wares  in  such  a  manner  that  a  passing  glance 
will  lead  to  a  closer  investigation  and  a  possible 
sale? 

If  not,  you  should  take  advantage  of  the 
advertising  value  of  the  show  window  by  using 
Edison  window  displays  and  show  cards,  for 
they  are  so  varied  as  to  indelibly  impress  upon 
a  spectator  the  many  points  of  superiority  of 
the  Edison  line. 

Here  is  an  arrangement  that^  can  be  used 
by  any  Dealer  who  has  three  feet  of  show 
window  space  at  his  disposal.  //  does  not 
equire  any  fixtures.  It  is  priced  so  low  that 
not  one  of  the  13,000  should  hesitate  to  purchase 
it.  It  is  simply  an  artistic  frame  for  a  ma- 
chine, and  would  beautify  your  interior  arrange- 
ment as  well  as  your  show  window. 

If  you  have  not  the  space  required  for  the 
entire  setting,  use  one  card  at  a  time  for  a 
week's  display  throughout  the  month,  using  the 
others  as  frames  for  machines  placed  on  your 
counter  or  in  your  show  room.  Just  one  thing  is 
necessary,  and  that  is  that  you  elevate  the  ma- 
chine by  placing  it  on  four  Amberol  Record 
cartons,  and  slip  a  rubber  band  over  the  spring 
adjuster  on  top  of  the  crane. 

This    entire    setting,    including    pedestal    front 


for  our  present  fixture  users,  will  be  sent  to  you 
for  $3.  In  any  case,  the  front  card  will  be  sup- 
plied and  any  Dealer  who  has  no  pedestal  can 
substitute  a  box  or  bench. 

Any  one  of  these  cards  would  cost  you  more 
than  the  price  of  the  three  if  done  by  your  local 
sign  man. 

We  are  not  discarding  Edison   fixtures.     W 
are   simply  giving  every  one  of  the   13,000   a 
opportunity  to  see  -the  class  of  effective  "window- 
salesmen"  that  we  are  producing  monthly. 

Jobbers  and  Salesmen  will  assist  us  in  cre- 
ating a  demand  for  this  arrangement  by  calling 
every  Dealer's  attentk  n  to  it  and  by  emphasiz- 
ing its  extreme  simplicity  and  low  cost. 


March,  that  blustry,  windy  portion  of  the 
season  which  drives  so  many  comfort-seekers 
within  doors,  ought  really  to  be  a  splendid 
month  to  sell  Records  to  Phonograph  users;  and 
by  calling  their  attention  to  Edison  talent 
through  an  attractive  window  display,  you 
should  greatly  increase  your  Record  sales.  This 
display  requires  the  use  of  Edison  small  service 
(or  large  service)  display  fixtures.  It  demands 
small  space,  but  can  be  extended  by  the  use 
of  additional  stock.  It  is  simple  to  set  up, 
and  at  the  same  time  is  very  effective. 

We  show  this  display  a  month  in  advance  in 
order  to  ascertain  the  quantity  it  will  be  neces- 
sary for  us  to  prepare.  Under-production  means 
delay  and  disappointment,  but  over-production 
spells  loss  to  this  department;  and  inasmuch  as 
the  department  is  run  for  your  benefit,  we 
ask  your  co-operation  in  our  endeavor  to  run  it 
economically. 

Isn't  it  possible  for  you  to  decide  now  that 
you  desire  to  use  this  particular  display  during 
the  month  of  March?    Hundreds  of  Dealers  now 


Edison  Phonograph  Monthly,  Jan.,  1912 


EDISON  WINDOW  DISPLAY  FOR  MARCH— No.   17 


have  Edison  fixtures.  Their  purchase  was  a 
wise  expenditure  providing  you  persistently  use 
the  material  that  we  prepare  for  you.  You 
cannot  expect  one  display  to  lead  to  a  constant 
increase  in  sales,  but  you  must  keep  up  the 
interest  by  continually  changing  your  displays. 

Send  in  your  order  now  for  Display  No.  17 
at  $4,  and  help  us  to  get  an  advance  idea  of 
the  number  of  displays  that  we  will  be  required 
to  produce. 


Phonograph  Charms  Sheep 

That  "music  hath  its  charms"  was  demon- 
strated in  a  unique  manner  in  Ogden  Canyon 
recently,  when,  for  several  minutes,  a  herd  of 
nearly  5,000  sheep  attracted  by  the  music  of 
a  Phonograph,  "stalled"  in  the  Hermitage  Grove 
and  refused  absolutely  to  obey  the  whistles  of 
the  herders  and  the  sharp  barks  of  the  shep- 
herd  dogs.  ;   \ 

As  the  herd,  which  was*  being  moved  to  the 


Ogden  stockyards  for  shipment  to  Eastern  mar- 
kets from  a  ranch  near  Eden,  reached  the 
canyon  resort,  one  of  the  employees  of  the 
Hermitage  turned  on  the  Phonograph.  The 
record  set  in  motion  was  the  late  popular  song, 
entitled  "Billy."  As  the  first  strains  of  the 
tune  were  ground  out  the  "bell  sheep"  made  a 
dart  for  the  musical  instrument  and  was  fol- 
lowed by  the  entire  herd,  the  snapping  dogs 
and    the    excited   herders   on   horseback. 

Not  until  the  selection  had  been  played 
through  could  the  sheep  be  urged  out  of  the 
resort.  Meanwhile  a  half  dozen  automobiles 
were  prevented  from  using  the  road  and  two 
street  cars  were  halted,  with  bawling  sheep  on 
every  side.  When  the  tune  was  ended  the 
"bell  sheep"  trotted  on  toward  town  and  the 
remainder  of  the  herd  followed  without  causing 
the  herders  any  further  trouble.  The  sheep  in- 
vasion attended  by  a  heavy  cloud  of  dust,  forced 
a  big  crowd  of  picknickers  to  seek  refuge  in  the 
dance  pavilion. 


Edison  Phonograph  Monthly,  Jan.,  1912 


Denver  Record  Exchange 
Enjoined 

The  latest  concern  enjoined  under  the  Edison 
Record  patents  is  the  Phonograph  Record  Ex- 
change of  1416  Tremont  street,  Denver,  Colo., 
of  which  Mr.  Harry  Eaton  was  the  proprietor. 
In  his  unlicensed  dealings  in  Edison  Records, 
Eaton  refused  to  confine  himself  either  to  the 
prescribed  prices  or  to  the  prescribed  medium 
of  exchange,  for  not  only  did  he  cut  prices  when 
payments  were  made  in  money,  but  he  was  will- 
ing, to  accept  other  Records  and  a  small  money 
payment  in  exchange  for  Edison  Records,  or,  if 
morey'was  not  forthcoming,  he  would  exchange 
1.  !  almost  any  commodity  that  the  purchaser 
*i  i4  pened  to  possess. 

The  injunction,  which  has  been  granted  and 
sc   ved  on  this  defendant,  reads  as  follows: 

IN  THE  CIRCUIT  COURT  OF  THE  UNITED 

STATES 

For  the  District  of  Colorado. 

ilIE  PRESIDENT  OF  THE  UNITED  STATES  OF 
AMERICA, 

To 

HARRY  EATON,  doing  business  under  the  style  of 
Phonograph  Record  Exchange,  and  to  your  attor- 
neys, solicitors,  agents,  employees  and  servants, 
and  to  each  and  every  of  you,  GREETING: 

Whereas,  It  hath  been  represented  to  the  honorable 
ue  judges  of  the  Circuit  Court  of  the  United  States, 
for  the  District  of  Colorado,  on  the  part  of  New  Jer- 
sey Patent  Company  and  Thomas  A.  Edison,  Incor- 
k  orated,  complainants  in  their  certain  bill  of  com- 
olaint  exhibited  before  said  judges,  and  filed  in  said 
court  against  you,  the  said  Harry  Eaton,  doing  busi- 
ness under  the  style  of  Phonograph  Record  Exchange, 
respondent  to  be  relieved,  touching  the  matters  and 
things  therein  complained  of.  . 

In  which  said  bill  it  is  stated,  among  other  things, 
that  you  are  combining  and  confederating  with  others 
to  injure  the  complainants,  touching  the  matters  set 
forth  in  said  bill,  and  that  your  actions  and  doings  in 
the  premises  are  contrary  to  equity  and  good  con- 
science. 

'  In  _  consideration  thereof,  and  of  the  particular  mat- 
ters in  said  bill  set  forth,  you  are  hereby  strictly  com- 
manded that  you,  the  said  Harry  Eaton,  doing  busi- 
ness under  the  style  of  Phonograph  Record  Exchange, 
and  the  persons  before  mentioned,  and  each  and  every 
of.  you,  do  absolutely  desist  and  refrain  from  in  any 
way  interfering  with  the  carrying  out  of  the  selling 
license  system  of  the  complainant,  Thomas  A.  Edison, 
incorporated,  as  set  forth  in  the  bill,  and  from  solicit- 
ing, obtaining,  or  procuring  any  of  the  authorized 
Tobbers  or  Dealers  of  the  complainant,  Thomas  A. 
Edison,  Incorporated,  to  sell  to  you  or  any  of  you  any 
Edison  Standard  Records  at  less  than  thirty-five  (35c) 
c  -nts  each  or  any  Edison  Amberol  Records  at  less  than 
fty  (50c)  cents  each,  and  from  soliciting,  procuring,  or 
'ding  in  any  way  in  the  violation  of  any  of  the  provi- 
-.ons  of  any  and  all  license  contracts  between  the  com- 
plainant Thomas  A.  Edison,  Incorporated,  and  its  li- 
censed Jobbers  and  Dealers;  from  soliciting,  aiding, 
btaining  or  procuring  any  persons  whatever  who  have 
p/eviously  obtained  the  said  Records  in  cartons  bear- 
ing printed  notices  of  restrictions  imposed  upon  the 
use  and  sale  thereof  by  the  complainant  Thomas  A. 
Edison,  Incorporated,  and  subject  to  the  restrictions 
of-  the  said  notices  to  sell  the  said  Edison  Records  to 
vou  at  prices  less  than  those  named  in  said  restriction 
notices,  namely,  thirty-five  (35c)  cents  each  for  Edi- 
;o  l  Standard  Records  and  fifty  (50c)  cents  each  for 
E;  is^n  Amberol  Records,  or  to  violate  in  any  wise  any 


of  the  said  notices  to  sell  the  said  Edison  Records  to 
from  selling  or  causing  to  be  sold  any  Edison  Stand- 
ard Records  at  less  than  thirty-five  (35)  cents  each 
and  any  Edison  Amberol  Records  at  less  than  fifty 
(50c)  cents  each,  and  from  disposing  of  said  Records 
in  any  manner  whereby  they  would  be  acquired  direct- 
ly or  indirectly  for  a  payment  of  less  than  thirty-five 
(35c)  cents  each  for  Edison  Standard  Records  and 
fifty  (50c)  cents  each  for  Edison  Amberol  Records, 
and  from  vending  or  disposing  of  said  Records  in  vio- 
lation of  the  license  contract  under  which  the  said 
Edison  Records  were  originally  sold  by  complainant 
Thomas  A.  Edison,  Incorporated,  or  in  violation  of  the 
conditions  and  restrictions  contained  in  the  notices 
upon  the  labels  affixed  to  the  cartons  containing  the 
said  Records;  and  from  directly  or  indirectly  using  or 
causing  to  be  used,  selling  or  causing  to  be  sold  any 
apparatus,  articles  or  devices  embodying,  operating  or 
constructed  in  accordance  with  the  inventions  and 
improvements  of  said  Letters  Patent  No.  782,375, 
without  the  license  and  consent  of  complainants  there- 
to, until  this  honorable  court,  in  chancery  sitting,  or  a 
judge  thereof  at  chambers,  shall  make  other  order  to 
the  contrary.  Hereof  fail  not  under  penalty  of  what 
the  law  directs. 

To  the  Marshall  of  said  district,  to  execute  and  re- 
turn in  due  form  of  law. 

Witness,     the    Honorable    EDWARD     D. 
WHITE,    Chief   Justice    of   the    United 
States  of  America,  and  the  seal  of  the 
said  Circuit  Court  of  the  United  States, 
(seal.)  at   the   city   and   county    of    Denver,    in 

said  District,  this  twelfth  day  of  De- 
cember, A.  D.  1911,  and  of  the  Inde- 
pendence of  the  United  States  the 
136th  year. 


CHARLES  W.   BISHOP,   Clerk. 
ALBERT    TREGO,    Deputy    Clerk. 


A   true   copy, 
Teste: 


Factory  Visitors 

Among  those  whom  we  had  the  pleasure  of 
entertaining  at  the  factory  during  the  past  few 
weeks  were  the  following: 

E.  Paul  Hamilton,  Fred  R.  Loeser  &  Co., 
Brooklyn;  L.  Kaiser,  S.  B.  Davega  Co.,  New 
York  City;  Mr.  and  Mrs.  H.  L.  A.  Cody,  Mer- 
ced, Cal.;  W.  G.  Walz,  W.  G.  Walz  Co.,  El 
Paso,  Texas;  L.  H.  Lucker,  Minneapolis,  Minn.; 
Mr.  and  Mrs.  M.  Healy,  Mr.  and  Mrs.  J.  Healy, 
Lyon  &  Healy,  Chicago;  Louis  Buehn,  L.  Buehn 
&  Bro.,  Philadelphia,  Pa.;  Sol  Lazarus,  New 
York  City;  W.  Heidenf elder,  Jersey  City,  N.  J.; 
W.  Ricker,  Jersey  City,  N.  J.;  M.  L.  Kortz, 
Newark,  N.  J.;  A.  W.  Toennies,  Eclipse  Pho- 
nograph Co.,  Hoboken,  N.  J.;  E.  P.  Ashton, 
American  Phonograph  Co.,  Detroit;  Dr.  Charles 
Ryan,  Des  Moines,  la.;  Samuel  Siegel,  Siegel- 
Myers  Correspondence  School  of  Music,  Chi- 
cago; G.  C.  Aschbach  and  Mr.  Peters,  of  G.  C. 
Aschbach,  Allentown,  Pa. ;  L.  C.  Wiswell,  Lyon 
&  Healy,  Chicago,  111.;  A.  Galuchie,  Jersey  City, 
N.  J.;  Henry  Rau,  Jersey  City,  N.  J.;  J.  V. 
Flynn,  Haverstraw,  N.  Y. ;  J.  N.  Blackman, 
Blackman  Talking  Machine  Co.,  New  York 
City;  E.  A.  Schweiger,  Brooklyn,  N.  Y. ;  F.  K. 
Babson,  Babson  Bros.,  Chicago,  111.;  L.  L.  Good- 
man, Philadelphia,  Pa. 


A  Phonograph,  with  Records  of  speeches  made 
by  each  of  the  students  in  public  speaking  at 
various  times  during  their  course,  will  show  the 
development  of  students  in  that  subject  at  the 
University  of  Washington   this  year. 


6         Edison  Phonograph  Monthly,  Jan.,  1912 


Current  Printed  Matter 

Jobbers  and  Dealers  are  urged  to  read  the  fol- 
lowing review  of  current  Printed  Matter  issued 
by  the  Advertising  Department.  It  is  very  like- 
ly that  one  or  more  of  these  forms  may  have 
been  overlooked,  and  as  every  one  is  essential 
to  the  maintenance  of  an  up-to-date  Edison 
store,  this  list  may  be  of  great  value  to  both 
Jobbers  and  Dealers. 

January  Record  Supplement  {Form  2105). — 
Furnished  through  Jobbers  with  January  Rec- 
ords. The  distinctive  features  for  this  month 
are  the  portraits  of  eight  artists  whose  Records 
are  listed  in  the  Supplement.  This  issue  also 
contains  a  review  of  Edison  Records  for  Octo- 
ber, November  and  December,  1911. 

January  Record  Bulletin  {Form  2104). — Single 
copies  of  the  Bulletin  were  mailed  direct  to  all 
Dealers  from  our  Advertising  Department  be- 
tween December  16th  and  23rd.  We  have  ar- 
ranged to  mail  extra  copies  to  all  Dealers  who 
request  them.  If  you  are  not  already  on  this 
special  list  and  need  extra  bulletins,  see  to  it 
that  your  name  is  added  at  once.  This  Bulletin 
contains  fine  portraits  of  Frank  Croxton,  Nevada 
Van  der  Veer,  Agnes  Kimball  and  Reed  Miller 
(comprising  the  Frank  Croxton  Quartet),  to- 
gether with  Lottie  Gilson  and  Mary  Hissem  de 
Moss. 

January  Phonogram. — Sample  copies  are 
mailed  to  all  Dealers  from  the  Advertising  De- 
partment. Any  quantity  over  one  hundred  can 
be  ordered  from  Jobbers  with  Record  orders,  at 
25c  per  100  (blank),  plus  additional  charge  of 
25c  for  imprint,  regardless  of  quantity.  Orders 
will  not  be  received  for  less  than  one  hundred 
imprinted.  The  Phonogram  is  of  particular 
value  in  keeping  up  the  interest  of  Edison  own- 
ers and  should  be  sent  by  every  Dealer  to  all 
his  customers. 

January  Record  Hanger  {Form  2103). — The 
Hanger  is  now  being  furnished  through  Jobbers 
with  the  Records,  instead  of  being  mailed  di- 
rect from  the  Advertising  Department.  One 
Hanger  will  be  supplied  to  each  Dealer  for 
window  display  purposes. 

Reprint  of  Form  1790 — "There  is  an  Edison 
Phonograph  for  Every  Man's  Pocketbook." — 
This  form  consists  of  illustrations  of  all  the 
types  of  Edison  Phonographs  and  should  be  dis- 
tributed very  freely  by  all  Dealers.  It  can  be 
obtained  in  quantities  from  the  Jobbers,  free  of 
charge. 

Four  Page  Folder  {Form  2124)—  "The  Music 
and  Song  of  Christmas  and  Yuletide." — This  is 
No.  2  of  the  plan  maker's  little  plans  and  was 


mailed  only  to  those  Dealers  who  have  signified 
their  interest  in  the  plan  maker's  suggestions 
and  a  willingness  to  co-operate  with  him.  Are 
you  on  this  list?  The  folder  is  extremely  at- 
tractive in  design  and  substance,  suggesting, 
among  other  things,  a  number  of  Records  appro- 
priate for  an  Edison  Christmas  concert.  Al- 
though the  time  for  its  distribution  is  past,  there 
will  be  similar  folders  of  equal  attractiveness 
in  the  plan  maker's  series. 

Domestic  Record  Catalog  {Form  206O). — A 
very  attractive  booklet  with  a  cover  design  in 
three  colors  and  gold.  It  contains  a  list  of  all 
the  Records  up  to  and  including  September, 
1911.  This  catalog,  together  with  the  January 
Supplement,  will  give  a  list  of  all  Records  now 
on  sale.  It  is  obtainable  in  quantities  from  the 
Jobbers. 

Machine  Catalog  {Form  2095).— Cover  de- 
sign is  somewhat  similar  to  that  of  the  Record 
catalog.  This  issue  contains  the  first  descrip- 
tion of  the  Edison  Grand  Opera  Phonograph 
(listed  at  $90),  and  should  be  ordered  at  once 
from  Jobbers,  who  will  supply  it  in  reasonable 
quantities. 

Post  Cards  {Forms  1380  and  1898).— Two 
very  attractive  post  cards,  each  in  four  colors, 
which  are  sure  to  arouse  more  than  passing  in- 
terest in  the  Edison  are  obtainable  from  Job- 
bers. 

Cal  Stewart's  Folder  {Form  2109).— A  short 
sketch  of  Cal  Stewart  and  a  list  of  his  Records, 
suitable  for  special  distribution,  can  be  had  from 
Jobbers. 

Placard  for  Special  Hits  {Form  2129).— A 
very  striking  and  effective  Placard  for  window 
display,  printed  in  two  colors,  with  illustration 
showing  the  Quaker  Girl  and  a  list  of  the  new 
song  hits  now  on  sale. 

Folder  for  Special  Hits  {Form  2122).— A 
folder  in  two  colors,  conforming  to  Placard, 
and  having  a  similar  illustration  and  Record 
list.  Both  placard  and  folder  are  obtainable 
from  Jobbers  with  the  Records  they  advertise. 


A  young  woman  from  Australia  has  just 
won  a  singing  scholarship  in  London  under 
novel  circumstances.  From  her  colonial  home 
she  sent  to  a  well-known  professor  in  London 
a  Record  of  her  voice,  with  the  request  that 
he  would  test  it  on  a  Phonograph  and  inform 
her  whether  he  thought  its  qualities  sufficiently 
good  to  justify  her  in  taking  so  long  a  journey 
for  an  examination  for  a  scholarship.  The  pro- 
fessor listened  to  the  Record,  was  duly  impressed 
with  the  possibilities  of  the  voice,  and  wrote 
to  say  he  thought  she  might  try.  Encouraged  by 
this  report,  she  reached  England  just  in  time 
for  the  examination,  and  was  one  of  two  success- 
ful candidates  out  of  190  competitors. 


Edison  Phonograph  Monthly,  Jan.,  1912 


Will  Oakland  in  Seattle 


■JWSirs  [Oft 
F1FI  ROMArsI 

WILL  OAKLAND^ 


This  snap-shot  of  Will  Oakland,  the  popular 
Edison  soloist,  was  made  in  Spokane  where  he 
played  during  the  week  of   September  24th. 

A  local  paper  in  commenting  on  his  appear- 
ance, said:  "Oakland  wasn't  meant  to  feature 
the  bill,  but  the  audience  liked  him  best.  His 
was  the  turn  which  'brought  down  the  house.' 
The  audience  clamored  loudly  for  him  and  was 
not  satisfied  with  the  usual  number  of  encores. 
Time  and  again  he  was  called  back  and  was 
forced  to  sing  until  his  stock  of  present  time 
and  former  hits  was  well-nigh  exhausted." 


Winter  days  are  especially  productive  of  mel- 
ancholy, and  as  an  antidote  for  such  I  would 
recommend  a  Phonograph.  Of  course,  I  realize 
that  the  spirits  are  like  cigarette  smoke — and 
can  by  a  wave  of  the  wand  be  blown  this  way 
or  that,  but  in  my  particular  case  a  Phono- 
graph is  always  the  agency  which  lifts  me 
from  the  slough  of  despond.  These  autumn 
evenings — all  tired  out  and  believing  that  the 
world  is  a  pretty  dull  place,  I  go  to  my  room 
and  throw  myself  across  the  bed.  Last  night 
when  I  was  lying  there  thinking  there  was  not 
much  use  for  anything,  a  neighbor  began  to 
play  the  Phonograph.  It  is  not  a  very  good 
Phonograph,  but  it  makes  music.  The  first 
selection  was  about  the  bull  frogs  making 
love — you  know  "Ker-chunk,  said  the  little  bit 
of  bull  frogs."  That  was  not  altogether  effec- 
tive, but  caught  my  attention,  nevertheless.  The 
next  was  a  march,  played  by  a  military  band, 
and  that  lifted  me  with  the  force  of  a  derrick. 
Soon  I  had  on  my  coat  and  was  again  on  the 
street  with  renewed  determination  and  belief 
in  life. — Will  Chapman  in  The  Birmingham, 
J  la.,  Nezcs. 


New  Holland-Dutch 
Records 

We  have  made  a  considerable  addition  to  our 
list  of  Holland-Dutch  Amberol  Records,  the 
new  offerings  being  the  work  of  J.  H.  Speen- 
hoff  and  Nap  de  la  Mar,  two  of  Holland's  best 
known  singers  and  entertainers.  These  Records 
will  naturally  have  their  greatest  sale  among 
Hollanders  who  still  retain  their  love  of  the 
Homeland.  At  the  same  time,  however,  there 
will  be  many  others  who  will  be  interested  in 
and  entertained  by  many  of  these  beautiful 
songs,  which  have  been  carefully  selected  from 
the  large  repertoire  of  these  artists  and  offer  a 
great  variety  of  subjects. 

Inasmuch  as  these  Records  have  been  especi- 
ally featured  they  will  not  be  included  in  the 
regular  Monthly  Supplement.  They  may  be 
placed  on  sale  as  soon  as  received  by  Dealers. 
Orders   should   therefore   be   placed   at   once. 

Speenhoff   and  de  la  Mar  together  with  sev- 
eral   other    Dutch    artists,    have    already    con- 
tributed to  our  Record  list  by  making  Standard 
Records  Nos.  18441-18472  and  Nos.  18450-18462. 
THE  RECORDS. 
Solo 

9600  De  diender  van't  Caland  Monument,  Speenhoff 

J.  H.  Speenhoff 

9601  Lentelied,  Speenhoff  J.  H.  Speenhoff 

9602  De  Jaloersche  vrouwen,  Speenhoff   J.  H.  Speenhoff 

9603  Lucifer — Voorstellingen,  Speenhoff 

J.  H.  Speenhoff 

9604  De  harem  broeken,  Speenhoff  T.  H.  Speenhoff 

9605  Afscheidsbrief  van  eene  leelijke  meid, 

Speenhoff  J.  H.  Speenhoff 

9606  De  vijf  equipages  van'n  Schooier,  Speenhoff 

J.  H.  Speenhoff 

9607  Onderzoek  naar  't  vaderschap,  Speenhoff 

J.  H.  Speenhoff 

9608  De  zeven  plichten  van  eene  vrouw,  Speenhoff 

J.  H.  Speenhoff 

9609  Jantje's  broekje  &  Twee  aardige  menscheiij 

Speenhoff  J.  H.  Speenhoff 

9610  O.  wat  zou  dat  heerlijk  zijn,  Schmitz  &  Blokman 

Nap  de  la  Mar 

9611  Als  de  Liefde  komt,  Schmitz  &  Blokman 

Nap  de  la  Mar 

9612  O.  O.  O.,  Schmitz  Nap  de  la  Mar 

9613  Iyoflied  op  de  Hollandsche  Vrouwen, 

Schmitz  &  Davids  Nap  de  la  Mar 

9614  Nappie  huilt  en  Nappie  lacht, 

Schmitz  &  Blokman  Nap  de  la  Mar 

9616  Kleine  meisjes,  Davids  Nap  de  la  Mar 

9617  Daar  ben  'k  alweer,  Schmitz  &  dc  la  Mar 

Nap  de  la  Mar 

9618  De  blauwe  zee,  Schmi.z  &  de  la  Mar 

Nap  de  la  Mar 

9619  S'chitterende  kleuren,  Parcdie  cp  't  voldslied, 

Davids  Nap  de  la  Mar 

TALKING. 

9615  'n  Man  met  3  dochters,  Schmitz  Nap  de  la  Mar 


We  still  talk  Window  Displays  because  some 
Dealers  have  not  yet  availed  themselves  of  the 
excellent  opportunities  offered  them  to  place 
their  stock  before  the  public  in  a  new  and  at- 
tractive manner.  The  February  display  was 
designed  primarily  with  the  hope  of  interesting 
those  who  have  not  yet  fallen  in  line,  and  to 
that  end  it  was  so  arranged  as  to  require  no 
fixtures. 


8         Edison  Phonograph  Monthly,  Jan.,  1912 


Record  Return  Guide|for 
January 

After  January  1st,  1912,  United  States  A  to 
L.  Jobbers,  Canadian  Jobbers,  and  United  States 
and  Canadian  Dealers  may  return  to  the  lactory 
for  credit  under  the  terms  of  the  current  10  per 
cent  Record  Exchange  plan,  Edison  Amberol 
and  Edison  Standard  Records  listed  up  to  a<»J 
including  the  numbers  given  in  the  follow  :.<; 
table: 

AMBEROL       STAND    LD 

l  Group  i 

Grand  )  $2.00  40036  ( 

Opera  ")     1.50  35011    " 

(     1.00  30031  )  B-112 

Domestic   579  1 0455 

British 12258  14032 

French 17098  18162 

German 15137  16171 

Italian 7503  20609 

Hebrew 10005  21019 

Spanish 8013  12811 

Filipine 8018  21266 

Mexican 6118  20361 

Portuguese 5093  19490 

Argentine 7112  19784 

Cuban None  20711 

Porto  Rican 8511  None 

Swedish 9401  20551 

Bohemian 9805  1 6544 

Hungarian None  1 5792 

Norwegian  9200  19900 

Polish None  15697 

Belgian None  18480 

Danish None  15800 

Holland-Dutch None  18472 

Welsh 12203  12338 

Hawaiian 11504  20716 

Japanese None  1 2826 

Chinese None  12768 


Suspended  List  Dec.  20, 1911 

This  list  is  supplemental  to  the  suspended 
Lists  which  appeared  in  the  June,  1908,  and 
succeeding  issues  of  the  Edison  Phonograph 
Monthly.  These  are  still  in  force  and  must 
be  given  the  same  consideration  by  the  Trade 
as  if  reprinted  in  full  herewith. 

Suspended 

MASS.,  Plymouth— Hebert  H.   Berry 
Charles  Mooney 
MINN.,   Browerville  and   Long  Prairie — James 

Hart  &   Sons 
MO.,    Memphis — Tumsteg    Bros. 
NEB.,  Wayne — C.   A.  Berry 

J.   E.   Hufford 
OHIO,  Dayton — G.  W.  Shroyer  &  Co. 
OREG.,  Fossil — James  S.  Stewart 

Portland— Anderson  Music  Co.,   3d  St. 

Jobbers  and  Dealers  are  asked  not  to  supply 
the  above  named  firms  with  our  apparatus,  at 
addresses  given  or  any  other  address. 

Reinstated 

NEB.,  Hastings — Gaston  Music  Co. 

Kearney — C.  L.   Gaston  &  Co. 
TEX.,  Cleburne — W.   F.  Dietrich 


Price  Cutting  Enjoined  in 
Michigan 

We  print  herewith  a  copy  of  the  injunction 
entered  in  the  suit  against  the  Smith  Mercantile 
Company,  of  Grand  Rapids,  Mich.  This  con- 
cern, which  had  never  signed  a  Dealer's  license 
agreement,  had  purchased  a  stock  of  Edison 
Records  and  persisted  in  disposing  of  them  at 
cut  prices  after  they  were  notified  by  our  Legal 
Department  that  such  action  would  result  in  the 
bringing  of  suit. 

Judge  Denison  granted  a  restraining  order 
while  on  his  vacation  in  the  woods  of  Northern 
Michigan,  where  our  lawyers  had  great  diffi- 
culty in  locating  him.  After  he  had  returned 
from  his  vacation  the  motion  for  preliminary  in- 
junction was  argued  before  him,  and  notwith- 
standing the  defendants  were  represented  by 
several  of  the  most  able  attorneys  in  Grand 
Rapids,  the  preliminary  injunction  was  granted 
as  prayed  for.  The  injunction  printed  below 
was  issued  as  a  result  of  the  decision  of  the 
motion  for  preliminary  injunction  in  our  favor. 


IN  THE  CIRCUIT  COURT  OF  THE  UNITED 

STATES. 

Western    District   of    Michigan. 

Thomas  A.  Edison,  Incorporated,  \ 

Complainant)  In  Equity 
f  No.   1729. 


On  Letters  Patent 
No.  880,707. 


A  French  scientist  has  invented  an  adap- 
tation of  the  Phonograph  by  which,  they  say,  the 
vibrations  of  the  human  heart  may  be  recorded. 


Ira  M.  Smith  Mercantile  Com-    I 

PANY, 

Defendant! 

New  Jersey  Patent  Company        \ 

and  )  i     v 

Thomas  A.  Edison,  Incorporated,  (  {l1  ^i'-V 
Compla'.nantsX^0-   1/Jb- 

Ira  M.  Smith  Mercantile  Com-     (0n  fetters  Patent 
pany,  )        No.  782,375. 

Defendant./ 

THE  PRESIDENT  OF  THE  UNITED  STATES  OF 
AMERICA, 

To 

IRA    M.    SMITH    MERCANTILE    COMPANY,    its 

associates,  attorneys,  servants,  clerks,  agents  and 
employees,  and  all  persons  acting  under  its  con- 
trol  or  in  privity  with  it,   GREETING: 

Whereas,  it  has  been  represented  to  us  in  our  Cir- 
cuit Court  of  the  United  States,  for  the  Western 
District  of  Michigan,  that  Letters  Patent  of  the  Uni- 
ted States  No.  880,707  were  issued  to  New  Jersey 
Patent  Company  on  an  application  filed  by  Jonas  W. 
Aylsworth  for  a  certain  new  and  useful  improvement 
in  Compositions  for  Making  Duplicate  Phonograph 
Records,  dated  the  3rd  day  of  March,  1908,  and  the 
entire  right,  title  and  interest  in  and  to  the  same  as- 
signed by  the  said  New  Jersey  Patent  Company  to  the 
complainant,  Thomas  A.  Edison,  Incorporated,  said 
assignment  being  duly  recorded  in  the  United  States 
Patent  Office  on  or  about  the  1st  dav  of  March,  1911, 
as  alleged  in  the  Rill  of  Complaint  filed  in  Equity  case 
No.  1729;  and  that  Letters  Patent  of  the  United 
States  No.  782,375  were  issued  to  the  complainant 
New   Jersey   Patent    Company    on    an    application    filed 


Edison  Phonograph  Monthly,  Jan.,  1912 

by  Jonas  W.  Aylsworth  for  an  improvement  in  Com- 
positions for  Making  Duplicate  Phonograph  Records, 
dated  the  14th  day  of  February,  1905,  of  which  the 
complainant,  New  Jersey  Patent  Company,  is  the  sole 
and  exclusive  owner  and  Thomas  A.  Edison,  Incor- 
porated, the  exclusive  licensee  thereunder;  that  said 
Letters  Patent  are  both  good  and  valid  and  have  been 
infringed  by  the  defendant  herein  by  the  unauthorized 
advertising,  use  and  sale  of  articles  embodying  said 
invention; 


NOW,  THEREFORE,  We  do  strictly  command  and 
enjoin  you,  said  Ira  M.  Smith  Mercantile  Company, 
your  associates,  attorneys,  servants,  clerks,  agents  and 
employees,  and  all  persons  acting  under  your  control, 
or  in  privity  with  you,  pending  the  final  hearing  of 
the  causes  above  identified  and  until  the  further  order 
of  this  Court,  from  in  any  way  interfering  with  the 
carrying  out  of  the  selling  license  system  of  the  com- 
plainant, Thomas  A.  Edison,  Incorporated,  and  New 
Jersey  Patent  Company,  under  the  two  patents  here- 
inafter specified,  and  from  selling  or  causing  to  be 
sold  any  Edison  Standard  Records  at  less  than  thirty- 
five  cents  ($  .35)  each  and  any  Edison  Amberol  Rec- 
ords at  less  than  fifty  cents  ($  .50)  each,  or  any  of 
said  Records,  either  with  or  without  cartons,  in  viola- 
tion of  the  license  contracts  under  which  the  said  Edi- 
son Records  were  originally  sold  by  the  complainants, 
or  in  violation  of  the  conditions  and  restrictions  con- 
tained in  notices  upon  the  labels  affixed  to  the  cartons 
containing  the  said  Records;  and  from  directly  or  in- 
directly using  or  causing  to  be  used,  selling  or  causing 
to  be  sold,  any  articles  or  devices  embodying,  operat- 
ing or  constructed  in  accordance  with  the  inventions 
and  improvements  of  Letters  Patent  of  the  United 
States  No.  732,375,  dated  February  14th,  1905,  and 
No.  880.707,  dated  March  3rd,  1908,  without  the  license 
and  consent  of  the  complainants  thereto  and  from  in- 
fringing upon  or  violating  the  said  Letters  Patent  in 
any  way  whatsoever. 

WITNESS  the  Honorable  EDWARD  D.  WHITE, 
Chief  Justice  of  the  United  States,  this  6th  day  of 
November.  1911,  and  the  one  hundred  and  thirty-sixth 
year  of  the  Independence  of  the  United  States  of 
America. 

ATTEST:  CHARLES  L.  FITCH, 

Clerk. 
By   LEOLYN   O.   TENHOPEN, 

Deputy. 


Seal  of  the  U.  S. 
Circuit  Court  for 
the  Western  Dis- 
trict of  Michigan, 
Southern  Division 


Error  in  Machine  Catalog 

We  heartily  regret  that  our  anxiety  to  issue 
the  new  Machine  Catalog  on  October  15th,  1911, 
when  the  changes  noted  therein  became  effective, 
led  us  into  overlooking  an  error  on  page  13. 
The  oak  finished  Cygnet  Horn  for  the  Home 
model,  referred  to  on  that  page,  is  10  petal  in- 
stead of  11  petal,  as  stated.  We  make  this  an- 
nouncement for  the  benefit  of  Dealers  who  may 
have  prospective  buyers  for  the  Home  model. 


The  Webster  Brotherhood  of  Oriskany  Falls, 
N.  Y.,  has  grasped  the  possibilities  of  the 
Phonograph  as  an  entertainment  feature  for 
their  monthly  meetings  and  is  now  using  one 
to  good  advantage  for  that  purpose. 


Sousa' s  Band 

Sousa  and  hic  famous  organization  are  home 
from  their  remarkable  tour  around  the  world. 
This  tour  presents  the  greatest  feat  ever  enacted 
by  any  musical  organization  of  such  magnitude 
in  the  history  of  the  world.  A  company  of  over 
sixty  artists  selected  from  the  representative 
American  musicians  sailed  from  New  York  har- 
bor December  24,  1910,  for  England;  toured  the 
English  Isles,  then  sailed  for  South  Africa, 
where  it  appeared  a  fortnight;  then  away  it 
dashed  to  Australia,  then  to  New  Zealand,  Ha- 
waiian Isles,  the  last  to  dear  old  "Home,  Sweet 
Home."  It  met  with  enthusiasm  everywhere. 
On  reaching  the  docks  at  the  various  points 
dozens  of  local  bands  in  full  regalia  met  and 
escorted  them  through  the  streets  to  the  hotels. 
Bands  attended  the  concerts  in  a  body  and  at- 
tended not  only  once  but  in  many  instances  each 
and  every  concert  of  the  series  given  in  their 
respective  localities.  Press  comments,  letters 
from  bandmasters,  critics,  etc.,  sang  the  praises 
of  this  famous,  and  to  them,  unique  organiza- 
tion. 

That  the  musicians  and  music  lovers  of  the 
United  States  should  and  do  feel  proud  of  this 
organization  and  its  monumental  and  successful 
undertaking  is  unquestionable  and  in  the  vari- 
ous cities  wherein  it  is  now  appearing  and  will 
appear,  packed  houses  and  enthusiasm  is  as- 
sured. 

It  behooves  Dealers  to  carefully  watch  for 
any  announcement  of  the  appearance  of  the 
band  in  their  respective  localities,  and  to  boost 
the  following  Records  made  by  it  thus  far  for 
the  Edison  Phonograph: 

AMBEROL. 

350  Benediction  of  the  Poignards — The  Huguenots 

(Meyerbeer) 
779  Dwellers  in  the  Western  World — No.  1,  The 

Red  Man  (Sousa) 
319  El  Capitan  and  Manhattan  Beach  Marches 

(Sousa) 
656   Elfentanz  Valse — Concert  Waltz  (Lehdr) 
404   Gladiator  and  Thunderer  Marches  (Sousa) 
740   Glory  of  the  Yankee  Navy  March  (Sousa) 
325   High  School  Cadets'  and  Washington  Post 

Marches  (Sousa) 
636  Jolly  Fellows' Waltz  (Vollstedt) 
474  Kukuska — Russian  Peasant  Dance  (Lehdr) 
413  La  Gipsy — Mazurka  Ecossaise  (Ganne) 
540  Marche  Tartare  (Ganne) 
452   Morgenblatter  Waltz  (Johann  Strauss) 
365   Roses — Waltz  from  Suite,  Rose  of  Shiraz 

(Eilenberg) 
463   Slavonic  Rhapsody  (Fricdmann) 
580  Softly,  Unawares  (Lincke) 
285    Stars  and  Stripes  Forever  March  (Sousa) 
679  Three  Quotations — No.  1,  "The  King  of  France, 

etc.,"  (Sousa) 
739  Three  Quotations — No.  2,  "And  I,  Too,  Was 

Born  in  Arcadia,"  (Sousa) 

STANDARD. 

10379   Bachelor's   Button    (Powell) 

10466  Corcoran  Cadets'  March   (Sousa) 

10300   Dancing  Girl  (Sousa) 

10335   Dixieland  (Haines)  _ 

10476  Hobomoko — An  Indiana  Romance  (Reeves) 

10317  La  Lettre  de  Manon  (Gillet) 

10511    L;on  Chase — Concert  Galop  (Rolling) 

10387   Mondaine — Yalce  Berceuse  (Bosc) 

10350   Narcissus  (Nevin) 

10237   Powhatan's  Daughter  March  (Sousa) 

10277   Summer  Girl,  The  (Sousa) 

10272   Yankee  Shuffle  (Moreland) 


10        Edison  Phonograph  Monthly,  Jan.,  1912 

Calesthenics  Taught   to  Al- 
iens by  Phonograph 


The  Edison  Transcribing 
Contest 

At  least  a  thousand  persons  rilled  the  con- 
rer«-  hill  at  Madison  Square  Garden,  October 
25th,  to  witness  the  Edison  transcribing  contest, 
which  is  held  yearly  during  the  annual  business 
show  in  New  York. 

Thirty  contestants  took  their  places  on  the 
stage  each  beside  an  Edison  Business  Phono- 
graph. Representatives  of  the  various  type- 
writers used  were  in  attendance  with  the  repre- 
sentatives of  Thomas  A.  Edison,  Incorporated, 
to  see  that  all  were  satisfied  with  their  ma- 
chines for  the  best  work. 

J.  N.  Kimball,  who  has  charge  of  the  inter- 
national typewriting  contests,  was  judge  of  the 
Edison  contest;  assisting  him  were  six  of  the 
official  counters  employed  in  the  typewriting 
contests.  Mr.  Kimball  instructed  the  contest- 
ants in  the  rules  as  follows: 

"Each  contestant  receives  a  wax  cylinder  con- 
taining 800  words  of  strange  dictation  by  an 
unfamiliar  voice  made  at  a  speed  of  one  hun- 
dred words  per  minute.  Ten  (10)  minutes 
transcribing  is  required  from  the  word  "go"  to 
the  word  "stop."  For  each  error  a  penalty  of 
five  (5)  words  will  be  made.  The  contestant 
writing  the  greatest  number  of  net  words  will 
be   awarded   the   Edison   trophies." 

The  Edison  trophies  exhibited  were  two  large 
hammered  silver  shields  mounted  on  oak.  One 
trophy  to  be  awarded  to  the  winner  of  an  open- 
for-all  contest  with  no  restrictions  concerning 
the  contestants'  previous  employment.  One 
trophy  to  be  awarded  to  the  winner  of  an 
Edison  transcribers'  contest,  restricted  to  those 
who  earn  their  daily  living  operating  only  an 
Edison  Business  Phonograph. 

The  winners  were  as  follows:  Lottie  E. 
Betts,  open-for-all  class,  Underwood  typewriter, 
wrote  709  words,  with  16  errors,  representing  63 
words  net  per  minute;  Florence  Smith,  Edison 
transcribing  class,  Remington  typewriter,  wrote 
628  words  with  19  errors,  representing  53  words 
net  per  minute. 

These  results  were  made  possible  with  the 
perfection  of  the  modern  Edison  Business  Phono- 
graph. To  dictate  at  100  words  per  minute  and 
transcribe  from  this  unfamiliar  voice  and 
strange  matter  at  71  and  63  words  per  minute 
with  less  than  3  per  cent,  errors  in  ten  minutes' 
writing,  is  indeed  a  wonderful  performance  for 
the  individuals  and  machines  included  in  this 
cycle  of  operation  from  brain  to  type. 


J.  B.  Prior,  of  Trenton,  N.  J.,  entertained  the 
inmates  at  the  Odd  Fellows'  Home,  Wednesday 
afternoon  with  his  Edison  Phonograph,  giving 
twelve  sacred  pieces  of  his  own  singing,  and 
other  selections.  The  entertainment  was  greatly 
enjoyed.  Mr.  Adams,  the  superintendent,  was 
not  present,  owing  to  a  death  in  his  family. 


Two  Pennsylvania  schools  have  discovered  a 
new  use  for  the  Phonograph.  Finding  great 
difficulty  in  teaching  calesthenics  to  their  many 
foreign  pupils  who  were  not  proficient  in  Eng- 
lish, these  schools  have  decided  to  install 
Phonographs  with  Records  in  foreign  languages. 
While  these  Records  are  being  operated  the 
teachers  will  perform  the  proper  exercises,  thus 
securing  the  desired  harmony  in  the  drills. 


Bessie  Wynn 

Bessie  Wynn,  the  "Lady  Dainty  of  Vaude- 
ville," has  been  scoring  great  successes  in  New 
York  and  Philadelphia,  proving  that  the  pretty 
little  singer  is  steadily  increasing  her  already 
great  popularity.  As  the  "headliner"  at  the 
Fifth  Avenue  Theatre,  she  received  repeated 
encores  and  has  occasioned  yards  of  flattering 
press  comments.  Wherefore  we  take  occasion 
to  remind  Edison  owners  that  Miss  Wynn  has 
made  the  following  excellent  Records  for  the 
Edison: 

AMBEROL. 

346  My  Pretty  Little  Piece  of  Dresden  China, 

Johnson,  Mills  and  Scott  Bessie  Wynn 

STANDARD. 
10441   I'd  Love  to  But  I  Won't,  Barron         Bessie  Wynn 
10278  It's  Hard  to  Find  a  Real  Nice  Man,  Sherman 
,  ~-,„~  „T      ,  Bessie  Wynn 

10329  Not  for  Me,  Wynn  Bessie  Wynn 

An  interesting  relic  of  one  of  Chambers- 
burgh's  (Pa.)  most  disastrous  fire,  in  which  two 
lives  were  lost,  about  twenty  months  ago,  is  being 
exhibited  at  the  Harmon  store,  in  the  form  of 
an  Edison  Phonograph.  Nothing  seemed  to  be 
left  of  the  Phonograph  but  the  iron,  and  it  was 
so  badly  rusted  when  dug  out  of  the  ruins  that 
it  seemed  worthless.  Mr.  Mickey,  its  owner, 
wished  to  preserve  the  relic  for  the  tender 
memories  surrounding  it.  Recently  he  decided 
to  try  rebuilding  the  machine  and  found  that  a 
new  Reproducer  and  a  few  ninor  adjustments 
were  all  that  the  old  Phonograph  required  to 
make  it  run  smoothly  again. 


One  of  the  most  effective  advertisements 
which  have  come  to  our  notice  lately,  is  that 
of  the  J.  A.  Foster  Company  of  Providence, 
R.  I.  This  advertisement  covered  nine  and 
one-half  inches,  three  columns  wide  in  the  Prov- 
idence Evening  Bulletin,  featuring  the  new  De- 
cember list,  together  with  the  Harry  Lauder  and 
Marguerita  Sylva  "Gypsy  Love"  Records.  Deal- 
ers will  do  well  to  note  this  spirit  of  enterprise 
and  to  fall  promptly  in  line — it  gets  results. 


Edison  Phonograph  Monthly,  Jan.,  1912        11 

Calling  Customers  by  Name 


Record  Shipping  and  Sales 
Dates— 1912 

In  accordance  with  our  usual  custom  we  pub- 
lish in  this  issue  the  Shipping  and  Sales  Dates 
for  Advance  Records  from  January,  1912,  up  to 
and  including  December,  1912: 

Shipping  Dates,  8  A.M.  Sales  Dates,  8  A.M. 

January  Wed.    24th     January  Thu.     25th 

February  Fri.       23rd      February  Sat.       24th 

March  Sat.      23rd      March  Mon.    25th 

April  Wed.    24th      April  Thu.     25th 

*May  Fri.       24th     May  Sat.      25th 

June  Mon.    24th      June  Tues.    25th 

July  Wed.    24th     July  Thu.     25th 

August  Fri.      23rd     August  Sat.      24th 

September  Tues.    24th     September  Wed.    25th 

October  Thu.     24th     October  Fri.      25th 

November  Sat.      23rd     November  Mon.    25th 

December  Mon.    23rd     December  Tues.    24th 

*  Canadian  Jobbers,  May  23rd. 

Any  Jobber  or  Dealer  who  makes  shipments 
of  records,  or  places  them  on  sale  in  advance 
of  the  hour  specified  herein,  violates  the  terms 
of  his  Agreement,  and  will  be  dealt  with  accord- 
ingly.   

"Gypsy  Love"    Impresses 
Critics 

Limited  space  has  prevented  our  printing  all 
of  the  complimentary  criticisms  of  "Gypsy 
Love,"  now  running  in  Chicago,  with  Marguerita 
Sylva  in  the  stellar  role. 

Here  are  a  few  more  from  New  York  papers, 
which  will  interest  all  Dealers  who  have  been 
"boosting"  the  Sylva  Records: 

The  Evening  Post — "Without  borrowing  directly 
from  the  airs  played  by  the  gypsies,  as  Liszt  did  in 
his  rhapsodies,  Mr.  Lehar,  who  is  also  a  Hungarian, 
steeps  his  music,  whenever  his  gypsy  characters  are 
singing,  in  the  Lassu  or  Friss  style  of  the  Csardas, 
providing  a  sort  of  semi-Magyar  atmosphere  which  is 
exhilarating." 

The  Morning  Telegraph — "Now  it  is  the  peculiar 
gift  of  Franz  Lehar  that  he  touched  the  light  in  music 
with  a  sturdy  and  persuasive  hand.  The  moment  he 
was  in  his  element  of  racy  rhythms,  highly  colored 
waltzes  and  skilfully  devised  suggestions  of  the  nature 
and  salient  and  characteristic  music  of  the  gypsies, 
both  he  and  his  followers  were  frankly  at  home.  The 
waltzes  and  dances  were  repeated  and  again  repeated 
to  the  kindly  expressed  delight  of  those  who  in  their 
hearts  were   clamoring   for  them." 

The  Sun — "Many  of  the  numbers  and  most  of  the 
dances  are  in  waltz  time,  and  the  one  song,  'The 
Melody  of  Love,'  has  a  particularly  lilting  refrain  that 
is  frequently  repeated  through  the  piece." 

The  Times — "Several  of  the  gypsy  airs  in  the  piece 
have  real  distinction  and  national  flavor,  notably 
Jozsi's  'Gypsy  Love'  song,  and  the  m?rch  song  in  the 
second  act.  Ilmas  waltz,  'When  I'r«  Waltzing  With 
You,'  is  very  pretty  indeed,  and  there  is  no  doubt  at 
all  that  the  town  is  doomed  to  another  waltz,  so  far 
.as  'The  Melody  of  Love'  is  concerned.  You  may  like 
or   not,  but   you   can't   forget   it." 

Evening  Mail — "The  music  is  incidental  and  con- 
sists of  solos,  duets,  a  trio,  a  quintet  and  ensemble 
numbers.  The  waltz  tempo  predominates,  and  the 
melodies  of  several  of  the  waltzes  are  of  the  tvne  that 
linger  in  the  memory.  'The  Melody  of  Love'  is  the 
waltz  song  that  recurs  most  insistently.  'Gypsy  Love,' 
"I  Will  Give  Vou  Ml  for  Love,'  and  the  'Land  of 
Fancy'  are  other  pretty  numbers.  But  all  the  music 
is  attractive  ard  breathes  the  fire  and  imagination  of 
the   gypsy   spirit." 


What  is  undoubtedly  the  best  general  habit 
any  man  in  business  dealing  with  the  public 
can  cultivate  is  that  habit  of  calling  customers 
by  name  when  greeting  them.  With  some  peo- 
ple this  is  a  sort  of  natural  faculty,  but  the 
majority  of  people  have  to  cultivate  it.  Be- 
cause of  the  difficulty,  or  some  disinclination, 
many  people  in  business  for  years  neglect  to 
cultivate  it,  and  therefore  fall  short  in  the  usage 
of  the  best  quality  in  connection  with  merchan- 
dising. 

There  is  nothing  makes  the  customer  feel 
at  home  so  quickly  when  entering  a  store  or 
business  house  as  to  have  somebody  greet  him 
and  call  him  by  name.  It  touches  the  right 
spot  somehow,  and  does  more  good  than  can  be 
done  by  any  other  simple  and  easy  method. 
Every  man  that  goes  about  the  country  much  un- 
derstands and  appreciates  this  point,  and  the 
wonder  is  that  so  many  merchants  and  store 
clerks   neglect  it. 

This  is  such  a  strong  point  that  the  wonder 
is  that  really  enterprising  merchants  do  not  in- 
sist on  their  clerks  cultivating  this  habit,  so 
that  when  a  customer  returns  to  the  store  the 
second  time  somebody  will  be  able  to  recognize 
him  ind  make  it  a  point  to  address  him  by 
name.  Anyway,  it  is  a  good  habit  to  get,  and 
if  you  have  never  acquired  it,  try  cultivating 
it. — Talking  Machine  World. 


Password  Please! 

We  recently  heard  of  a  safe  with  a  Phono- 
graphic mechanism  so  attached  that  it  could  be 
opened  only  by  the  owner's  voice.  Before  the 
safe  can  be  unlocked  the  password  must  be 
spoken  into  the  horn  by  the  same  voice  which 
produced  the  original  password  Record. 

Here  is  a  suggestion  for  the  Elks  and  other 
secret  societies!  Instead  of  flapping  the  left 
ear  and  scratching  the  right  shin  to  get  past 
the  large  dark  be-buttoned  individual  at  the 
front  door,  just  slip  over  to  the  horn  and  gently 
murmur  "Kluh-Klux — Kibosh"  into  its  depths 
and  presto,  the  door  swings  open ! 


Among  the  Jobbers 

The  Atlanta  Phonograph  Co.,  of  Atlanta,  Ga., 
has  removed  its  Edison  Jobbing  quarters  from 
10  Walton  street,  to  4  Wall  street  (Peter's 
building). 

W.  D.  Andrews,  of  Syracuse,  N.  Y.,  bought 
the  Edison  stock  of  J.  A.  Rickard  &  Co.,  of 
Schenectady,  N.  Y.,  during  the  past  month. 


12        Edison  Phonograph  Monthly,  Jan.,  1912 


Concerning  Record  No.  900 

The  average  Dealer,  looking  over  our  supple- 
ment for  February,  1912,  probably  would  not, 
under  ordinary  circumstances,  give  more  than 
passing  consideration  to  Amberol  Record  No. 
900,  "Kamenoi  Ostrow,"  by  the  American  Sym- 
phony Orchestra.  The  Record  is  one  of  such 
unusual  beauty,  however,  and  the  selection  on 
it  has  such  a  pretty  inspiration  behind  it,  that 
we  feel  constrained  to  here  dwell  at  greater 
length  on  it  than  is  possible  in  the  limited  space 
allotted  to  the  Record  descriptions  in  another 
section  of  the  Monthly. 

Kamenoi  Ostrow,  or  Kamenoi  Island  in  Eng- 
lish, lies  in  the  Neva  River  near  St.  Petersburg. 
Any  afternoon  in  summer  if  you  walk  to  the 
furthest  extremity  of  its  pine-treed  avenues,  you 
can  see  Finland  in  the  distance,  beyond  a  strip 
of  sea,  silvered  under  this  clear,  northern  light. 
The  delicate  white  chalets  of  the  rich  Peters- 
burgers  are  set  like  pearls  amid  its  greenness. 
Verdure  and  silvering  lights  are  so  rare  in  raw, 
blizzardly  Russia  that  they  make  of  this  fitly  a 
poetic  spot,  and  when  the  chimes  of  the  island 
bells  break  melodiously  upon  your  ear  you  are 
ready  to  believe  that  Arcady  is  in  Russia  and 
not  Greece. 

It  was  like  this  when  Rubinstein,  the  dreamy- 
eyed,  wandered  here,  happy  and  enchanted  with 
the  bells.  Their  music  so  haunted  his  ears  that 
on  his  return  to  the  chalet  of  the  Grand  Duchess 
Helene,  whose  honored  guest  he  was,  he  wrote 
his  famous  sonata  of  "Kamenoi  Ostrow,"  in 
which  the  soft  chimes  of  the  bells  ring  as  sweet- 
ly  as   they  do   still   on   the   island. 

The  sympathy  of  his  remarkable  hostess,  who 
divined  the  bud  of  genius  in  him  long  before  it 
flowered,  and  the  appreciation  of  the  cultivated 
circle  surrounding  her  helped  him  to  that  con- 
fidence necessary  for  his  first  authoritative  work. 
No  wonder  he  was  so  happy  here  that  his  hap- 
piness sung  itself  out  of  him.  For  who  was  he 
to  be  on  an  equality  with  the  autocratic  aristoc- 
racy of  Russia?  A  Jew,  against  whose  family 
the  Emperor's  edict  forbidding  them  even  to 
dwell  in  any  one  place  had  worked  such  hard- 
ship that  the  elder  Rubinstein  cannily  turned 
Christian. 


Wonder-eyed,  he  used  to  watch  his  mother,  a 
cultivated  German,  when  she  was  at  the  piano. 
At  five  he  had  constructed  for  himself  a  violin 
out  of  some  old  pieces  of  wood  and  discarded 
elastic.  Soon  he  became  a  boy  prodigy,  one  of 
the  few  instances  where  youthful  precocity  has 
made  good  in  maturity.     When  he  was  only  ten 


years  old,  in  1839,  he  enthralled  his  first  concert 
audience,  and  all  through  the  cholera  plagues 
of  1848,  1849  and  1850,  all  Russia,  with  its  "eat, 
drink  and  be  merry,  for  to-morrow  we  die" 
recklessness,  rushed  to  hear  the  musician. 

From  pianist  he  leaped  upward  to  opera  com- 
poser. It  was  on  the  first  night  of  his  first  opera 
in  St.  Petersburg  that  the  Grand  Duchess  Helene 
met  him  and  told  him  "he  would  come  to  some- 
thing yet."  Their  friendship  grew  until  she 
made  him  one  of  her  own  circle  in  Kamenoi 
Ostrow,  and  from  that  friendship  of  a  great 
lady  for  an  outcast  and  wanderer  and  its  idyllic 
surroundings  flowed  the  work  of  Rubinstein's 
that  his  lovers  love  the  best. 

We  firmly  believe  that  Dealers,  by  their  con- 
certed efforts  and  interest,  can  make  a  "special" 
out  of  this  particular  Record.  It  is  not  one  that 
will  appeal,  without  some  particular  argument, 
to  the  class  of  people  who  ordinarily  buy  the 
latest  popular  rag-time  "hits,"  but  we  are  anx- 
ious to  determine  just  how  far  Dealers  are  able 
to  make  it  go,  by  telling  their  customers  (in  all 
classes)    what  we  have  reviewed  here. 


You  Never  Can  Tell 

The  opening  of  Franz  Lehar's  new  opera, 
"Gypsy  Love,"  calls  to  mind  the  following  in* 
cident  which  occurred  when  "The  Merry 
Widow"  was  in  rehearsal. 

One  of  the  leading  critics  came  to  the  theatre 
and  demanded,  after  his  usual  custom,  to  be 
admitted.  He  met  with  a  blank  refusal  from 
Lehar,  the  composer.  The  manager,  however, 
anxious  to  placate  him,  took  him  aside  and 
whispered  that  it  really  didn't  matter,  because 
in  a  week's  time  another  piece  would  be  in  re- 
hearsal, which  he  would  be  welcome  to  see. 
"This  just  shows  how  an  expert  may  be  mis- 
taken," said  Lehar,  in  relating  this  incident  re- 
cently. "The  'Merry  Widow'  ran  in  Vienna 
alone  for  a  year  and  nine  months." 


Superfluous,  Yet  Pleasant 

I  would  like  to  say  here  that  the  lasting  qual- 
ities of  an  Edison  Phonograph  are  really  re- 
markable. I  have  had  mine  over  fourteen  years, 
and  it  is  played  four  or  five  evenings  out  of 
every  week.  The  repairs  for  the  entire  period  do 
not  amount  to  $4.50.  Certainly  the  new  Repro- 
ducers, Diaphragms,  Horns  and  the  Amberol 
Attachments  cost  more,  but  they  all  added  to 
the  value  of  the  machine.  All  things  consid- 
ered, the  Edison  Phonographs  and  Records  have 
no  equal,  and  never  did  have. — W.  G.  Blitz,  61 
Excelsior  St.,  Pittsburg,  Pa. 


Edison  Phonograph  Monthly,  Jan.,  1912        13 

The  Other  13,000 


On  October  24th  and  25th,  the  Northern 
Maine  Grangers'  Fair  was  held  in  the  Cari- 
bou Opera  House.  The  stage  of  the  theatre 
seemed  the  most  desirable  spot  of  all  for  an 
exhibit  of  Edison  Phonographs  and  Records, 
so  our  local  Dealer,  C.  P.  Hussey,  "grabbed" 
it.  At  the  time  "Scotty"  (he  of  corpulent  fame), 
was  making  one  of  his  famous  Edison  "clean- 
up" trips  through  that  section  of  the  country 
and  assisted  Mr.  Hussey  and  his  Edison  De- 
partment manager,  "Bert"  Parsons,  to  do  the 
job  up  "brown."  The  trio  "went  to  it"  in  great 
shape,  and  it  goes  without  saying  that  things 
never  lagged  around  the  Edison  exhibit.  If  Mr. 
Hussey  wasn't  practising  some  of  his  fine  sales- 
manship on  prospective  buyers,  or  if  Mr.  Par- 
sons wasn't  explaining  some  of  the  "stunts"  he 
learned  at  the  factory  on  a  recent  visit,  "Scotty" 
was  "putting  over"  some  of  his  famous  "yarns." 
Anyhow,  the  exhibit  was  a  great  success;  Mr. 
Hussey  and  his  associates  kept  everybody  happy 
and  also  had  time  to  sell  a  number  of  machines 
and  Records  besides. 


The  newspapers  of  Frederick,  Md.,  recently 
commented  as  follows  (without  solicitation)  in 
their  columns  on  one  of  the  Edison  displays  in 
the  window  of  the  store  of  H.  F.  Shipley,  our 
Dealer  there: 

"The  window  in  the  Phonograph  department 
of  Shipley's  store  has  been  attractively  fixed  up 
with  a  display  of  Edison  Phonographs  and 
Records." 

"One  of  the  show  windows  of  H.  F.  Shipley's 
store  presents  a  fine  appearance  with  its  display 
of  Edison  Phonographs  and  Records." 

If  our  complete  window  displays  will  attract 
so  much  attention  in  a  city  like  Frederick,  it 
stands  to  reason,  doesn't  it,  that  they'll  do  the 
same  in  yours? 


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Do  you  ever  stop  to  notice  how  the  other 
Dealers  do  it?  This  is  the  interior  of  the  store 
of  A.  E.  Hagensick  &  Co.  of  Iowa  Falls,  Iowa. 
They  took  up  the  Edison  line  as  merely  a  side 
line  in  1909,  and  now  it  is  one  of  their  "lead- 
ers." Why?  Because  they  realized  the  neces- 
sity of  making  an  attractive  and  interesting 
display  of  their  goods.  Because  they  knew 
that  every  moment  of  intelligent  thought  given 
to  this  important  matter  gives  ample  compen- 
sation  in   sales. 


E.  A.  Vaughan,  an  Edison  Dealer  of  Prince- 
ton, 111.,  has  recently  come  to  our  notice  in  the 
light  of  a  practical  philanthropist.  Having  on 
hand  a  great  number  of  Standard  Records 
which  had  been  sent  to  him  under  an  old  ex- 
change plan,  he  conceived  the  happy  idea  of 
sending  these  Records  and  a  machine  to  a  hos- 
pital in  Princeton.  The  many  expressions  of 
appreciation  and  gratitude  from  both  patients 
and  officials  of  the  hospital  show  clearly  that 
Mr.  Vaughan  has,  through  his  kindness,  won 
many  staunch  friends  in  his  heme  town.  Not 
only  has  he  succeeded  in  making  lighter  many 
a  dreary  hour  in  the  hospital,  but  he  has  estab- 
lished a  large  clientele  of  Edison  admirers  and 
prospective  buyers. 


We  wish  to  particularly  caution  all  Dealers 
to  specify  carefully  on  their  orders  to  Jobbers 
the  kind  of  Records  desired.  Our  new  75c. 
Records  will  always  be  designated  by  the  title 
"Edison  Amberol  Concert  Records."  The  50c. 
Records  will  still  be  called  "Edison  Amberol," 
and  the  35c.  Record  "Edison  Standard." 


14       Edison  Phonograph  Monthly,  Jan.,  1912 


When  Three 
is  Company 


As  an  entertainer,  the  Edison  Phonograph  is 
a  wonderful  thing.  It  brings  the  talent  of  the 
world's  greatest  artists  into  the  home  and  places 
it  at  the  disposal  of  whoever  cares  to  listen.  The 

Edison  Phonograph 

has  every  improvement  and  advantage  which  the  genius  of 
Thomas  A.  Edison  has  been  able  to  suggest.  Put  one  in  your 
home.  Your  whole  family  will  welcome  the  new  songs,  the  good 
stories  and  the  bright  music.  There  is  an  Edison  Phonograph 
at  a  price  to  suit  every  purse.  There  are  new  records  of  all  the 
new  music  and  songs  every  month.  We  will  gladly  demonstrate 
and  explain  this  greatest  of  all  home  entertainers. 

Edison  Phonographs,$15.00to  $200.  Ed ison Standard  Records,35c.  Edison  Amberol 
Records  (play  twice  as  long),  50c.   Edison  Grand  Opera  Records,  75c.  to  $2.00. 

(Mortised  for  Your  Name  and  Address) 


This  Complete  Edison  Advertisement  Free! 

An  electro  of  this  complete  Edison  advertisement,  mortised  at  the  bottom  for 
the  insertion  of  your  name  and  address,  is  in  our  Advertising  Department,  marked 
for  you.  However,  we  are  not  going  to  mail  it  until  you  say  positively  that  you 
want  it.  But,  of  course,  you  do  want  it,  just  the  same  as  you  want  everything  else 
that  will  contribute  to  your  success  as  an  Edison  Dealer.  Say  when !  Don't  ask 
for  the  electro  unless  you  propose  to  use  it,  for  it  cost  quite  a  little  to  prepare. 
Specify  "Ready-made  ad  electro  No.  29." 

If  you  prefer  a  cut  of  the  illustration  only,  specify  "stock  electro  No.  791." 


Edison  Phonograph  Monthly,  Jan.,  1912        IS 

Advance  List 

of  Edison  Amberol  and  Edison  Standard  Records 

for  March,    1912 

rHE  Amberol  and  Standard  Records  listed  below  will  be  shipped  from  Orange  in  time  to 
reach  all  Jobbers  in  the  United  States  and  Canada  before  February  24th,  1912,  all  things 
being  favorable,  and  they  may  be  reshipped  to  Dealers  at  8  A.  M.  on  February  23rd. 
They  must  not,  however,  be  exhibited,  demonstrated  or  placed  on  sale  by  Jobbers  or  Dealers 
until  8  A.  M.  on  February  24th,  1912.  Supplements,  Phonograms,  Bulletins  and  Hangers  will 
be  shipped  with  Records.  These  may  be  distributed  to  Dealers  after  February  20th,  but  must  not 
be  circulated  among  the  public  before  February  24th.  Jobbers  and  Dealers  may,  however,  deposit 
Supplements  and  Phonograms  in  Mail  Boxes  or  Post  Offices  after  5  P.  M.  on  February  23rd  for  de- 
livery on  the  morning  of  the  24th.  Jobbers  are  required  to  place  orders  for  March  Records  on  or 
before  January  10th.  Dealers  should  place  March  orders  with  Jobbers  before  January  loth  to 
insure  prompt  shipment  when  Jobber's  stock  is  received. 

Edison  Amberol  Concert  Records 

75  CENTS  EACH  IN  THE. UNITED  STATES;  $1.00  EACH  IN  CANADA 

IT  has  been  our  belief  for  some  time  that  Phonographdom  would  appreciate  something 
of  even  a  more  finished  and  classical  nature  than  is  afforded  by  the  Amberol  Records. 

To  test  our  theory,  we  placed  on  our  February  list  three  Special  Amberol  Records  made 
by  two  famous  artists,  Marie  Rappold  and  Albert  Spalding. 

So  complete  was  the  success  of  this  innovation  that  we  have  now  established  a  special 
division  for  Records  of  this  improved  style,  to  be  known  hereafter  as  Edison  Amberol 
Concert  Records. 

Under  that  head  we  are  offering  for  this  month  Records  by  the  same  artists  who 
contributed  to  our  February  list,  and  a  solo  by  the  great  Riccardo  Martin,  as  an  added 
attraction. 

28008  Agnus  Dei  Marie  Rappold 
This  selection,  sung  in  Latin  by  the  great  soprano,  Marie  Rappold,  will  be  a  welcome  addi- 
tion to  the  collection  of  all  lovers  of  sacred  harmony.  The  composer,  George  Bizet,  is 
famous  for  many  successes,  and  as  the  composer  of  "Carmen,"  he  is  ranked  among  the 
most  distinguished  modern  French  composers.  The  original  musical  setting  has  been  care- 
fully followed  out  by  the  introduction  of  a  harp  and  'cello  obligato,  thus  securing  the 
remarkable  combination  of  one  of  the  sweetest  soprano  voices  of  to-day  with  the  two  most 
beautiful  instruments  of  the  musical  world.  The  music  for  "Agnus  Dei"  is  published  by 
G.  Schirmer,  New  York  City. 

28009  Good-Bye  Riccardo    Martin 
There   are  thousands  of   person's   who   have   been   thrilled    and    inspired   by   Tosti's   "Good- 
Bye."     It  is  one  of  his  best  known  songs  and  serves  as  a  perfect  example  of  his  wonderful 
genius    for   mood-expression    in    song   composition.      The    piece    is    full    of    the    sorrow    and 
even   hopeless   indignation   of   enforced   parting.     Riccardo   Martin   displays,    in    his    singing 

of  this  masterpiece,  all  the  emotional  ability  and  beauty  of  voice  which  have  combined  to 
make  him  one  of  the  best  known  tenors  on  the  operatic  stage.  The  great  final  climax 
of  the  song  is  wonderfully  enhanced  in  effect  by  the  excellent  orchestral  accompaniment. 
The  words  of  this  number  are  by  G.  J.  White-Melville. 

28010  Meditation — "Thais"  Albert   Spalding 
There    are   few  things  more   delightful   to   hear   than    a   finished    performance   on    a   violin, 

of  a  selection  from  a  great  opera,  written  by  a  famous  composer.  Thais,  written  in  1894 
by  Jules  Massenet,  the  noted  French  composer,  has  always  been  popular,  especially  among 
those  gifted  with  a  true  understanding  of  fine  music.  "Meditation"  is  one  of  the  most 
impressive  parts  of  the  opera,  being  played  between  the  first  and  second  scenes  in  the  second 
act.  It  is  a  sublime  melody,  religious  in  character  and  sentiment,  written  in  the  form  of 
a  violin  solo  with  a  piano  accompaniment  of  sustained  harmonies.  Mr.  Spalding's  rendi- 
tion is  on  a  par  with  the  many  others  which  have  so  justly  won  him  fame  in  the  musical 
world.  Andre  Benoist,  known  the  world  over  as  the  accompanist  of  many  famous  vocalists 
and  instrumentalists,  assists  Mr.  Spalding  at  the  piano. 

{Always  specify   on  your  orders  whether  you  want  Amberol  or  Standard  Records.) 


16        Edison  Phonograph  Monthly,  Jan.,  1912 

Edison  Amberol  Records 

UNITED  STATES  LIST,  50  CENTS;  CANADIAN,  65  CENTS 

924  War  March  of  the  Priests — "Athalia"  Edison  Concert  Band 

Mendelssohn,  at  the  special  command  of  his  kirg,  wrote  this  stirring  and  martial  com- 
position as  incidental  music  to  Racine's  "Athalie."  The  music,  consisting  of  an  overture, 
a  march  and  six  vocal  pieces,  was  first  performed  in  its  entirety  at  Berlin  1845.  The  fact 
that  it  frequently  appears  in  philharmonic  and  symphony  society  programs  seems  to 
predict  great  popularity  for  this  unusually  fine  Record. 

925  Inflammatus — "Stabat   Mater"  Agnes  Kimball  and  Chorus 

Another  beautiful  high  grade  sacred  Revere  in  the  Edison  series  of  one  of  the  most 
impressive  selections  from  the  famous  oratorio  "Stabat  Mater,"  written  by  Gioachino 
Antonio  Rossini,  who  is  also  the  composer  of  the  "Barber  of  Seville."  Agnes  Kimball 
sings  the  soprano  solo  in  English  and  a  quartet  composed  of  Elizabeth  Spencer,  soprano; 
Nevada  Van  der  Veer-Miller,  contralto;  Reed  Miller,  tenor,  and  Frank  Croxton,  bass, 
adds  its  concerted  harmony  to  heighten  the  effect  of  Miss  Kimball's  delightful  perform- 
ance. Records  of  this  character  are  winning  for  the  Edison  a  high  place  in  the  regard  of 
those  who  are  critically  inclined.     Orchestra   accompaniment. 

926  A   Dream  of  Paradise  R.  Festyn  Davies 

Lovers  of  sacred  music  will  be  charmed  by  this  song  of  Hamilton  Gray's,  so  peculiarly 
adapted  to  the  beautiful  sentiments  expressed  by  Claude  Lyttleton,  the  writer  of  the  words. 
To  many  it  will  be  an  old  favorite  made  dearer  by  Mr.  Davies'  excellent  rendition.  Orches- 
tra accompaniment. 

927  The  Elite  March  John  Kimmble 

We  have  listed  a  number  of  accordion  Records  in  the  past  and  without  exception  they  have 
proven  very  popular.  This  march,  played  by  one  of  the  best  known  accordion  players  of 
the  day,  will  win  especial  favor,  both  because  of  the  skill  displayed  by  the  artist  and 
because  of  the  introduction  of  the  famous  English  march  song  "Soldiers  of  the  King." 
Piano  accompaniment.     Music  by  Edgar  De  Veau. 

928  Believe  Me,  If  All  Those  Endearing  Young  Charms  Dr.  Franklin  Lawson 

As  most  everyone  knows,  the  words  of  this  delightful  old  love  song  are  by  Tom  Moore. 
The  air  is  evidently  of  Irish  origin,  although  there  has  always  been  some  doubt  on  that 
point.  For  years  it  has  charmed  the  world,  and  grows  more  beautiful  in  theme  and  senti- 
ment every  time  one  hears  it.  Dr.  Lawson  sings  it  most  artistically,  fully  up  to  his 
reputation  as  one  of  New  York's  leading  concert  tenors.     Orchestra  accompaniment. 

929  23rd  Psalm — Chant  and  the  Lord's  Prayer  5th  Ave.  Presbyterian  Church  Choir 

A  beautiful  and  dignified  sacred  Record  made  by  the  Fifth  Avenue  Presbyterian  Church 
choir  (New  York)  composed  of  Mary  Hissem  de  Moss,  soprano;  Cornelia  Marvin,  con- 
tralto; Edward  Strong,  tenor,  and  Frederick  Martin,  basso.  There  are  many  striking 
chords  and  the  harmony  throughout  is  excellent,  the  voices  blending  perfectly  with  the  organ 
accompaniment.  This  Record  cannot  fail  to  make  a  strong  impression  upon  lovers  of 
good  music. 

930  Cradle  Song  Elsie  Baker 

Kate  Vannah,  composer  of  many  dainty  songs  like  this  one,  has  set  to  very  appropriate 
music  the  poem  by  Eben  E.  Rexford.  Elsie  Baker,  a  new  Edison  artist,  is  gifted  with  one 
of  the  rarest  of  contralto  voices  of  remarkable  depth  in  the  lower  and  great  brilliancy 
in  the  upper  registers.  Its  rich  velvety  quality  is  one  of  its  most  potent  charms.  She  has 
recently  received  flattering  offers  from  two  operatic  impresarios  and  it  is  not  unlikely 
that  she  may  be  heard  in  one  of  the  leading  opera  houses  in  America.  The  proper  sub- 
duing of  the  orchestra  accompaniment  renders  this  a  most  artistic  Record.  Published  by 
White-Smith  Music  Publishing  Co.,  New  York  City. 

931  Funeral   March   of   a  Marionet  American  Standard  Orchestra 

Gounod,  the  well-known  French  composer,  originally  intended  this  composition  for  a  ballet 
number.  It  is  humorous  in  form  and  title,  but  possesses  all  the  musical  charm  and  merit 
of  the  composer's  other  works,  and  has  become  widely  known  as  an  orchestra  concert 
number.  The  American  Standard  Orchestra  interprets  it  in  a  manner  that  betokens  careful 
study  of  its  theme.    Published  by  Carl  Fischer,  New  York. 

932  After  the  Honeymoon  Maurice  Burkhart 
When  the  Berlin-Snyder  combination  produces  a  comic  song  it  is  an  assured  success. 
Maurice  Burkhart,  famous  as  the  originator  of  "My  Bruda  Sylvest,"  produces  his  first 
Edison  Record  in  this  capital  "hit."  The  song  deals  with  the  trials  of  married  life  as 
against  the  joys  of  courtship  and  is  a  sure  cure  for  "the  blues."  Orchestra  accompaniment. 
Published  by  the  Ted  Snyder  Co.,  New  York  City. 

(Always  specify  on  your  orders  whether  you  want  Amberol  or  Standard  Records.) 


Edison  Phonograph  Monthly,  Jan.,  1912        17 

933  The  Old  Time  Street  Fakir  Porter  and  Harlan 

The  old-time  patent  medicine  man  is  with  us  again.  The  type  is  rapidly  disappearing,  but 
Porter  and  Harlan — well  known  to  many  as  the  makers  of  Record  No.  677  ("Congressman 
Filkins'  Home  Coming")— have  put  him  on  record  as  a  fun  maker.  A  good,  snappy 
quartet  completes  the  entertainment. 

934  Don't  Be  Ashamed  You're  Irish  Lottie    Gilson    and    Chorus 
Lottie   Gilson   has  made   many  thousands  of   friends   among  theatre-goers,    a   large   number 
of  whom  have  renewed  their  acquaintance  through  her  singing  for  the  Edison.     They  will 
be  delighted  with  her  Irish  brogue  in  this  new  Record.     One  can  fairly  see  her  parading 
up   and   down   the  stage  to  the  orchestra   accompaniment.     A  mixed   quartet   adds   its  voice 

to  swell  the  chorus.  The  Record  will  appeal  to  all  true  sons  of  Erin — and  a  good  many 
more.  Words  and  music,  William  Cahill ;  publishers,  F.  B.  Haviland  Publishing  Co., 
New  York  City. 

935  Has  Anybody  Here  Seen  Kelly?  Sousa's  Band 
This  Record  is  of  unusual  interest — an  instrumental  parody  on  that  far-famed  comic 
Irish  song  "Has  Anybody  Here  Seen  Kelly?"  Mr.  Bellstedt,  arranger  of  the  "Merry 
Widow  Humoresque"  has  again  shown  marked  ability  in  comic  instrumentation.  Sousa's 
talented  musicians  enter  completely  into  the  humorous  spirit  of  the  piece,  making  of  it  a 
most  entertaining  and  amusing  Record. 

936  Mine  Irving  Gillette 
Irving    Gillette    needs    no   special    recommendation    to    Edison    owners   for    his    Records    are 
always  entertaining.     "Mine"  is  a  beautiful  love  ballad  with  words  quite  out  of  the  ordi- 
nary, and  recalls  the  familiar  "Love  Me  and  the  World  is  Mine."     It  was  first  introduced 

by  William  Hinshaw,  baritone  of  the  Metropolitan  Opera  Company  of  New  York  City, 
to  whom  the  ballad  is  dedicated.  A  fine  orchestra  .accompaniment  adds  to  the  attractive- 
ness of  the  already  popular  number.  Words,  James  W.  McGee  and  Paul  Benedek;  music, 
Alfred  Solman.    Published  by  Carl  Laemmle  Music  Company,  New  York  City. 

937  Another  Rag  Premier    Quartet 
Yes,    another   rag,   but  then   there's    always    room   for   one   more    and    when    you    hear    this 
raggy  rag  you  will  wish  for  still  another!     It  is  written  by  Theodore  Morse    (music)    and 

D.  A.  Esrom  (words),  composers  of  "The  Washington  Waddle"  (Amberol  No.  827)  and 
"I'd  Love  to  Lead  a  Military  Band"  (Amberol  No.  855).  The  Premier  Quartet  of  male 
voices  has  made  a  world-wTide  reputation  for  itself  in  songs  of  this  type  and  does  not 
disappoint.  Orchestra  accompaniment.  Published  by  Theodore  Morse  Music  Co.,  New 
York  City. 

938  Mandy,    Come    Out   in   the   Pale    Moonlight  Walter  Van  Brunt 
This   song  has  become  so   popular,   particularly   in   the  West,   through   its   repeated   singing 

by  Aaron  Gordon,  and  others  in  vaudeville,  that  we  are  listing  it  in  response  to  many 
requests.  Walter  Van  Brunt  has  established  himself  firmly  in  the  hearts  of  Edison  enthusiasts 
and  by  way  of  keeping  up  the  good  work  uses  his  tenor  voice  to  excellent  advantage  in  this 
selection.  The  words  and  music  of  "Mandy,  Come  Out  in  the  Pale  Moonlight"  are  by 
Leonard  Marx.  The  melody  is  catchy  and  tuneful — the  words  much  above  the  average 
in  popular  songs.     Orchestra  accompaniment.     Publisher,  Charles  I.  Davis,  Cleveland,  Ohio. 

939  Hula  Hula  Medley — Two  Step  National  Promenade  Band 
An  exhilarating  two-step  with  a  catchy  swing,  recorded  in  strict  dance  tempo.  It  includes 
four  popular  "hits,"  "My  Hula  Hula  Love,"  "The  Red  Rose  Rae,"  "Oh!  You  Beautiful 
Doll,"  and  "The  Oceana  Roll.'"  Outside-  of  its  value  for  dancing  purposes,  the  Record 
merits  particular  attention  from  an  entertainment  star,  J  point.  Published  by  Jerome  H. 
Remick  &  Co.,  New  York  City. 

940  Silver  Star  Ada  Jones  and  Billy  Murray 
Another  "Silver  Bell!"  "Silver  Bell"  was  one  of  the  most  catchy  and  popular  songs  ever 
produced  on  the  Phonograph  and  this  Indian  love  song  is  sure  to  make  the  same  wide 
appeal.  Ada  Jones  and  Billy  Murray  are  old  favorites  and  their  performance  on  this 
Record  will  strengthen  their  present  grip  on  the  affections  of  Edison  owners.  In  their 
usual  capable  fashion,  our  recording  experts  have  interwoven  tuneful  bell  effects  between 
verses,  and  worked  up  the  orchestra  accompaniment  to  make  it  stand  out  most  attractively. 
The  words  are  by  William  R.  Clay,  and  the  music  is  by  Charles  L.  Johnson,  the  com- 
poser of  the  "Iola"  intermezzo,  Standard  Record  No.  9417.  The  J.  W.  Jenkins  &  Sons 
Music  Co.,  the  publishers,  are  Edison  Jobbers  in  Kansas  City,  Mo. 

941  Pussy's  in  the  Well  Manhattan  Ladies'    Quartet 
The   old   familiar   nursery   rhyme   in   an   unique   musical   garb.     A   quartet   of   female   voices 

is  always  a  novelty.  This  organization  composed  of  Irene  Cummings,  first  soprano; 
Mabel  Meade  Davis,  second  soprano;  Annie  Laurie  McCorkle,  first  alto,  and  Anna  Win- 
koop,  second  alto,  is  a  favorite  one  in  the  East.  The  first  Edison  Record  by  these  artists 
is  highly  enjoyable  and  is  greatly  enhanced  by  orchestral  embellishment.  Music,  George 
B.  Xevin  ;  publishers,  White,  Smith  Music  Publishing  Co.,  New  York  City. 

(Always  specify   on  ycur  orders  whether  you  want  Amberol  or  Standard  Records.) 


18      Edison  Phonograph  Monthly,  Jan.,    1912 

942  'Lizabeth  Ann  Campbell  &  Gillette 

An  amblin'  sort  of  coon  love  song,  with  rather  a  prettier  melody  and  better  words  than  the 
average.  Theodore  Morse  and  D.  A.  Estrom,  writers  of  them,  are  responsible  for  "By 
the  Dear  Old  River  Rhine,"  sung  by  the  same  artists  on  Amberol  Record  No.  872.  Camp- 
bell and  Gillette  are  prime  favorites  with  the  Edison  public  and  try  earnestly  to  make 
each  of  their  Records  better  than  the  last.  They  have  certainly  succeeded  in  this  instance. 
Orchestra  accompaniment.  Published  by  Theodore  Morse  Music  Publishing  Co.,  New 
York  City. 

943  Coronation  March — "Die  Folkunger"  Edison  Concert  Band 

"Die  Folkunger"  is  undoubtedly  the  most  important  work  of  Edmund  Kretschmer  (1830- 
1908),  and  was  received  with  great  favor  upon  its  initial  performance  at  Dresden  in  1874. 
The  next  year  Kretschmer  carried  off  the  highest  individual  honors  at  the  first  "saengerfest" 
in  the  city.  The  Coronation  March  is  admittedly  one  of  the  most  striking  parts  of  the 
opera,  and  produces  a  truly  inspiring  Record  when  interpreted  in  such  admirable  fashion 
by  our  Concert  Band.     Publisher,  Carl  Fischer,  New  York  City. 

944  Driving  Home  the  Cows  from  Pasture  Walter  Van  Brunt  and   Chorus 

Armstrong  and  Clark,  the  writers  of  this  selection,  style  it  "The  Cock-a-Doodle-Doo  Song." 
One  may  gather  from  the  title  that  the  song  is  a  rural  march  ballad  and  leans  towards  the 
sentimental.  Walter  Van  Brunt  sings  the  verses  in  his  customary  excellent  style.  When 
a  carefully  balanced  quartet  of  mixed  voices  joins  him  in  the  refrains  the  "Edison  attention 
to  'performance' "  is  plainly  evident.  The  orchestra  accompaniment  is  particularly  well 
conceived.    M.  Witmark  &  Sons,  New  York  City,  are  the  publishers. 

945  Crucifix  Reed  Miller  and  Frank  Croxton 

The  sacred  song  here  sung  by  Messrs.  Miller  &  Croxton  is  well  known  in  church  music, 
particularly  under  the  name  "Come  Ye  That  Weep."  It  was  written  originally  by  Jean 
Baptiste  Faure,  composer  of  "The  Palms,"  but  is  most  frequently  heard  in  the  form  we 
present — a  translation  and  adaptation  by  Theodore  T.  Barker.  One  of  the  most  impressive 
Records  of  a  sacred  song  we  have  listed  in  some  time.  Published  by  Oliver  Ditson  Co., 
New  York  City. 

946  Baby's  Eyes  Harry    Anthony 

Harry  Anthony's  Record  No.  22  ("Daddy")  was  one  of  his  most  artistic  and  for  that  reason 
we  have  had  him  sing  this  quasi-companion  piece  "Baby's  Eyes."  Both  songs  are  of 
Australian  origin  and  possess  a  wealth  of  tenderness  and  simplicity  peculiar  to  songs 
written  on  that  island.  The  orchestra  accompaniment  is  written  in  a  not-too-accentuated 
waltz  time,  and  Mr.  Anthony's  tenor  voice  carries  the  simple  air  very  clearly  and  sweetly. 
Composer,  \£aude. 

*947      In  the  Golden   Afterwhile  Peerless  Quartet 

The  many  friends  of  the  late  Frank  Stanley  Grinsted  (Frank  C.  Stanley)  will  perhaps 
be  surprised  to  learn  that  he  was  a  song  writer  of  no  little  talent.  "In  the  Golden 
Afterwhile"  is  from  his  pen  and  has  always  been  one  of  the  great  favorites  of  the  Peer- 
less Quartet,  singing  in  concert.  By  special  arrangement  "the  boys"  of  the  quartet  have 
turned  over  the  money  earned  in  making  the  Record  to  Mr.  Grinsted's  widow  and  four 
children.  We  have  also  arranged  that  full  royalty  for  every  Record  sold  shall  be  sent 
them  through  the  courtesy  of  M.  Witmark  &  Sons,  New  York,  Mr.  Grinsted's  publishers. 
The  purchase  of  the  Record  will  give  added  satisfaction  to  the  buyer  through  knowledge 
that  the  act  is  contributing  to  a  very  worthy  cause.     Orchestra  accompaniment. 

948  I  Want  to  Be  Down  Home  in  Dixie  Collins  and  Harlan 

Here  is  the  great  "hit"  in  May  Irwin's  new  show  "She  Knows  Better  Now,"  in  which 
it  is  sung  by  the  star  herself.  It  is  a  real  "coon"  song  of  the  most  infectious  variety,  and 
certainly  loses  none  of  its  catchiness  through  the  able  rendition  of  Collins  and  Harlan.  Mr. 
Harlan  is  just  getting  around  again  after  his  long  illness,  and  his  voice  sounds  fresher  and 
more  pleasing  than  ever.  Our  orchestra  has  caught  the  spirit  of  the  accompaniment  in  fine 
style.  The  words  and  music  are  the  efforts  of  the  always  successful  Berlin  and  Snyder. 
The  Ted  Snyder  Co.  of  New  York  City,  published  the  song. 

949  Marry  a  Yiddisher  Boy  Premier  Quartet 

As  its  title  indicates  this  song  tells  in  an  amusing  yet  inoffensive  way  of  the  virtues  of 
"Yiddisher"  boys  as  husbands.  The  Premier  Quartet  is  not  content  to  render  the  song 
"as  written,"  but  introduces  a  number  of  effects  that  add  much  to  its  enjoyable  features. 
George  Botsford  and  Seymour  Brown,  writers  of  the  music  and  words  respectively,  have 
contributed  several  songs  to  our  catalog  in  the  past  few  years.  Orchestra  accompaniment. 
Publishers,  Jerome  H.  Remick  &  Co.,  New  York  City. 

*This  Record  will  be  illustrated  on  cover  of  March  Phonogram. 


Edison  Phonograph  Monthly,  Jan.,  1912        19 

Edison  Standard  Records 

UNITED  STATES  LIST,  35  CENTS;  CANADIAN  40  CENTS 

10541  Silver  Star — Intermezzo  New  York  Military  Band 

An  orchestra  arrangement  of  the  new  Indian  ballad  sung  by  Ada  Jones  and  Billy  Murray 
on  Amberol  No.  940.  As  a  matter  of  fact,  this  is  the  original  form  of  the  piece — its 
vocal  arrangement  was  an  after-thought.  The  piece  is  a  great  "hit"  in  the  West,  and 
it  must  be  only  a  matter  of  weeks  when  it  will  enjoy  equal  popularity  the  country  over. 
Composer,  Charles  L.  Johnson;  publishers,  J.  W.  Jenkins  &  Sons  Music  Co.,  Kansas  City,  Mo. 

10542  That  Railroad  Rag  Edward  Meeker 
Ed  Meeker's  rendition  of  this  great  rag  song  was  such  a  "hit"  on  Amberol   No.   869   that 
we  decided   to  have  the   same   artist  make  a   Standard   Record   of   it.     "Casey  Jones"   was 

an  almost  unparalleled  success  and  "That  Railroad  Rag"  is  going  "Casey"  a  hard  race. 
Those  who  have  heard  Mr.  Meeker's  previous  Records  need  not  be  told  that  he  make  it  a 
point  to  bring  out  every  word  sharp  and  clear.  Orchestra  accompaniment.  Music,  Ed 
Bimberg;  words,  Nat  Vincent.    Published  by  the  Head  Music  Publishing  Co.,  New  York  City. 

10543  Waiting  Down  by  the  Mississippi  Shore  Campbell  and  Gillette 
Coon  love  songs  never  fail  to  please  and  this  one  has  already  met  with  great  success  as 
Amberol  No.  899.  With  this  Record,  Campbell  and  Gillette  make  their  debut  as  Standard 
Record  performers,  though  they  have  a  long  and  enviable  list  of  successes  on  the  Amberol. 
Orchestra  accompaniment.  Words  and  music  by  Dave  Reed.  The  Ted  Snyder  Co.,  of  New 
York  City,  are  the  publishers. 

10544  La  Paloma  Trio  Instrumental  "Arriaga" 
"La  Paloma"  (The  Dove)  was  composed  by  R.  Iradier,  a  Cuban.  It  is  probably  more 
widely  known  throughout  Spanish  speaking  countries  than  any  other  selection,  its  popu- 
larity in  Mexico  being  especially  marked.  It  is  a  beautiful  selection,  possessing  that 
rhythmical  charm  so  characteristic  of  Spanish  music.  Mexican  Amberol  Record  No. 
6042  is  a  band  arrangement  of  this  selection,  which  is  here  performed  by  a  trio  comprising 

a  first  and  second  mandolin  and  a  guitar.  The  signal  appropriateness  of  these  instruments 
to  this  style  of  music  is  apparent  at  once. 

10545  Oh,  You  Beautiful  Doll  Premier  Quartet 
This  catchy  air  won  immediate  success  when  brought  out  in  vaudeville  and  is  steadily 
increasing  in  popularity.  The  members  of  the  Premier  Quartet,  who  sang  this  same 
selection  for  Amberol  Record  No.  921,  have  again  produced  some  startling  harmony. 
Orchestra  accompaniment.  Music,  Nat  D.  Ayer;  words,  H.  Seymour  Brown;  publishers, 
Jerome  H.  Remick  &  Co.,  New  York  City. 


Foreign  Records  for  January,  1912 

AMBEROL:   U.  S.  LIST,   50c;    CANADIAN,  65c. 
STANDARD:  U.  S.  LIST,  35c;  CANADIAN,  40c. 

BRITISH  AMBEROL  (FOUR  MINUTE)  14104  Mikado  Waltz,  Sullivan     National  Military  Band 

12392  Moore's  Irish  Melodies,  Moore  14105  The  Wearin' of  the  Green  (Bagpipe) 

H  M   Irish  Guards  Band  w-  N-  Andrews 

12393  Why  Can't  We  Have  the  Sea  in  London?     *  14106  The  Rocky  Road  to  Dublin  (Bagpipe) 

Godfrey  &  Williams  Billy  Williams  W-  N-  Andrews 

12394  Some  Day  You'll  Know,  Cooke  &  Fether  FRENCH  AMBEROL  (FOUR  MINUTE) 

Albert  Crawley  .-...    -.  .„  t,-..    -r,   ,.  ,, 

12395  Leave  a  Little  Glimmer  in  the  Fanlight,  17141   Scenes  pittoresques— Fete  Boheme  Massenet    . 

Cliff e&  Moore  Stanley  Kirkby  171,0T        „     .     T  .,      ,,,   n    ,,         Garde  Republicaine 

12396  Imitation    Sir   Henrv   Irving  in   the  murder  J7142  La  v  la  la  Liberte!   G    Maquis  Paul  Lack 

scene  from  "The "Bells"  Bransby  Williams  1^143  Aida—  Celeste  Aidz,  Verdi  Paul  Dangely 

12397  When  the  Drums  Begin  to  roll,  17144  La  chanson  des  Gas  d  Irlande,  A.  Holmes 

Findon  &  Darewski  Florrie  Forde  tJ,t.K  T     ,   .  „         .  „c.  .  Louis  Dupouy 

1239S  Young  Tom  O'Dovon,  Kennedy  &  Russell  l7145  La  Juive— Cavatine—   Si  la  ngueur,    Halevy 

David  Brazell  ,„,,*,  ,..  .,  „        .  Paul  Payan 

12399  I'm  on  My  Honevmoon,  Mt/k,  Weston  &  Scott  17146  Les  p  tites  ouvneres,  £ermau.r 

Jack  Charman  Hennette  Leblond 

12400  Aye  Waken  O,  Lauder  Harry  Lauder  coc-Mru  cTAvnAPn  crxur*  iv/iimitti^ 

12401  Goodbye  Till  We  Meet  Again,  Lauder  FRENCH  STANDARD  (TWO  MINUTE) 

Harry  Lauder  18187  Palerme,  A.  D'Hack  Paul  Dangely 

12402  I  am  a  Roamer,  Men delssohn  Peter  Dawson  18188  Alio!    Mademoiselle,  R.  Desmoulins         Paul  Lack 

12403  Baby  Face,  Ridgwell  &  Stevens        Jack  Pleasants  18189  Paul  et  Virginia,  A.  Valsien        Henriette  Leblond 
BRITISH  STANDARD  (TWO  MINUTE) 

14097  John  Tames  O'Hara,  Murphy  Florrie  Forde  SPANISH  AMBEROL  (FOUR  MINUTE) 

14098  In  the  Shadows,  Finck  Alhambra  Orchestra  8049  Nina  Pancha — Habanera,  Romea  y  Valverde 

14099  Come  and  Have  a  Look,  Godfrey  &  Williams  Alicia  del  Pino 

Billy  Williams  8050  El  Pobre  Valbuena— Habanera  del  Pom-Pon, 

14100  El  Abanico  March,  Javaloyes  Valverde,  hi  jo,  y  Torregrosa 

H.  M.  Irish  Guards  Band  Felix  de  la  Sierra  y  Jose  Frances 

14101  La-La-La-La,  Rule  Stanley  Kirkby 

14102  The  Magic  of  Your  Voice,  Carr  Hardy  *  SPANISH  STANDARD   (TWO  MINUTE) 

Albert  Crawley  21286  La  Alegria  de  la  Huerta — Jota,  Chueca 

14103  Sweet  Jenny  Gray,  Morse  Jack  Charman  Felix  de  la  Sierra 

(Always  specify  on  your  orders  whether  you  want  Amberol  or  Standard  Records.) 


Jobbers  of  Edison  Phonographs  and  Records 


ALA.,    Birmingham — Talking   Machine    Co. 
Mobile — W.   H.   Reynalds. 
Montgomery — R.   L.   Penick. 

ARK.,  Fort  Smith — R.   C.  Bollinger  Music  Co. 

GAL..,  Los  Angeles — Southern  Cal.  Music  Co. 
San  Francisco — Pacific  Phonograph   Co. 


COLO. 


Denver — Denver  Dry  Goods  Co. 

Hext  Music  Co. 


CONN.,  New  Haven — Pardee-Ellenberger  Co. 

D.  C,  Washington — E.  F.  Droop  &  Sons  Co. 

GA.,  Atlanta — Atlanta  Phonograph  Co. 
Waycross — Youmans   Jewelry   Co. 

IDAHO,  Boise — Eilers  Music  House. 

ILL..,  Chicago — Babson  Bros. 

Lyon  &  Healy. 

James  I.  Lyons. 

Montgomery  Ward  &  Co. 

Rudolph  Wurlitzer  Co. 
Peoria — Peoria  Phonograph   Co. 

Putnam-Page  Co.,  Inc. 
Q,uincy — Quincy  Phonograph  Co. 


Phonograph 


IND.,  Indianapolis — Kipp-Link 
Co. 

IOWA,  Des  Moines— Harger  &  Blish. 
Sioux  City — Harger  &  Blish. 

LA.,    New    Orleans — National    Automatic    Fire 
Alarm  Co. 
Philip   Werlein,    Ltd. 

MAINE,  Bangor — S.  L.  Crosby  Co. 

Portland — Portland  Sporting  Goods  Co. 

MD.,  Baltimore — E.   F.   Droop  &  Sons   Co. 

MASS.,  Boston — Eastern  Talking  Machine  Co. 

Iver  Johnson  Sptg.  Goods  Co. 

Pardee-Ellenberger  Co. 
Fitchburg — Iver  Johnson  Sptg.  Goods  Co. 
Lowell — Thomas  Wardell. 
Worcester — Iver  Johnson  Sptg.  Goods  Co. 

MICH.,  Detroit — American  Phono.  Co. 
Grinnell  Bros. 

MINN.,  Minneapolis — Laurence  H.   Lucker. 
St.  Paul — W.  J.  Dyer  &  Bro. 
Koehler  &  Hinrichs. 

MO.,  Kansas  City — J.  W.  Jenkins'  Sons  Music 
Co. 

Schmelzer   Arms   Co. 
St.  Louis — Koerber-Brenner  Music  Co. 
Silverstone  Talk.  Mach.  Co. 

MONT.,   Helena — Montana   Phono.   Co. 

NEB.,  Lincoln — Ross  P.   Curtice  Co. 
H.  E.  Sidles  Phono.  Co. 
Omaha — Shultz  Bros. 

N.  H.,  Manchester — John  B.  Varick  Co. 

N.  J.,  Hoboken — Eclipse  Phono.  Co. 
Newark — Edisonia  Co. 
Paterson — James  K.  O'Dea. 
Trenton — John   Sykes. 

N.  Y.,  Albany — Finch   &  Hahn. 
Buffalo — W.  D.  Andrews. 

Neal,   Clark  &   Neal   Co. 
Klmira — Elmira  Arms  Co. 
Gloversville — American  Phono.  Co. 


New   York   City — Blackman   Talking   Ma- 
chine  Co. 
J.  F.  Blackman  &  Son. 
I.    Davega,    Jr.,    Inc. 
S.  B.  Davega  Co. 
Greenhut-Siegel-Cooper    Co. 
John    Wanamaker. 

Oswego — Frank   E.    Bolway. 
Rochester — Talking  Machine  Co. 
Syracuse — W.  D.  Andrews. 
Utica — Arthur  F.   Ferriss. 
William   Harrison. 

OHIO,  Cincinnati — Milner  Musical  Co. 
Rudolph  Wurlitzer  Co. 
Cleveland — Laurence    H.    Lucker. 
Columbus — Perry  B.  Whitsit  Co. 
Dayton — Niehaus   &  Dohse. 
Newark — Ball-Fintze  Co. 
Toledo — Hayes  Music  Co. 

OKLA.,   Oklahoma   City — Schmelzer  Arms   Co. 

OREGON,  Portland — Graves  Music  Co. 

PENNA.,  Allentown — G.   C.  Aschbach. 
Easton — The  Werner  Co. 
Philadelphia — Louis  Buehn  &  Bro. 

C.  J.  Heppe  &  Son. 

Lit   Brothers. 

Penn  Phonograph  Co. 

John  Wanamaker. 

H.  A.  Weymann  &  Son. 
Pittsburg — Louis   Buehn   &  Bro. 
Scranton — Ackerman  &  Co. 

Technical  Supply  Co. 
Willlamsport — W.   A.  Myers. 

R.  I.,  Providence — J.  A.  Foster  Co. 
J.   Samuels  &  Bro. 

TENN.,  Memphis — F.   M.   Atwood. 
O.    K.   Houck   Piano   Co. 

TEX.,  Dallas — Southern  Talking  Machine  Co. 
El  Paso — W.  G.  Walz  Co. 
Fort  Worth — L.   Shepherd  &   Co. 
Houston — Houston  Phonograph  Co. 
San   Antonio — H.    C.    Rees   Optical    Co. 

UTAH,  Ogden — Proudfit  Sporting  Goods  Co. 
Salt  Lake  City — Consolidated  Music  Co. 

VT„  Burlington — American  Phono.  Co. 

VA.,  Richmond — C.  B.  Haynes  &  Co. 

WASH.,  Seattle — Eilers  Music  House. 
Spokane — Graves  Music  Co. 

WIS.,  Milwaukee — Laurence  McGreal. 

CANADA,  Quebec — C.  Robitaille. 

Montreal — R.  S.  Williams  &  Sons  Co.,  Ltd, 
St.  John— W.  H.  Thome  &  Co.,  Ltd. 
Toronto — R.  S.  Williams  &  Sons  Co.,  Ltd. 
Vancouver — M.  W.  Waitt  &  Co..  Ltd. 
Winnipeg — R.  S.  Williams  &  Sons  Co.,  Ltd. 

Babson   Bros. 
Calgary — R.   S.  Williams  &  Sons  Co.,  Ltd. 


EDISON 
PHONOGRAPH 
MONTH 


VOL.  X 


February,  1912 


No.  2 


EDISON  WINDOW  DISPLAY  FOR  MARCH,    1912.     (See  Page  4) 


"XoAe  EDISON  PHONOGRAPH  MONTHLY 


CONTENTS   FOR   FEBRUARY,    1912 


PAGE 

Current  Printed  Matter 2 

Oak  Finish   Opera  Model 3 

March    Window    Display 4 

1,    2— A,    B    Catalog 4 

Factory  Repair  of  Reproducers 4 

New   Edison   Talent 5-6 

Record  Return   Guide 6 

The    Smile    7 

Phonograph    Settled    It 7 

Advice  from  a  Far  Country 8 

Irving    Berlin    8 

Flood-proof     9 


PAGE 

Immortality    9 

Joseph    Dutton,    Hero 10 

Thomas    A.    Edison 10-11 

Elk    Records    11 

Suspended   List    11 

One   "Stroke   of   Business" 12 

The    Other    13,000 13 

Yours  for  the  Asking ! 14 

Advance    List    of     Edison     Records     for 

April,    1912    IS 

Irene   Franklin   Records 15 

Foreign  Records  for  April,  1912 19 

Edison   Johbers    20 


Be  Gay  Anyhow 

I  don't  care  what  the  weather  is— let  all 
kinds  be  invented !  Let  zephyrs  zeph  or  bliz- 
zards bliz,  I  still  shall  be  contended!  All  kinds 
have  their  peculiar  joys  to  please  the  soulful 
native;  naught  atmospheric  e'er  annoys  the  man 
appreciative.  When  joyous  sunshine  is  on  file 
I  find  it  most  entrancing;  I  kick  my  heels  and 
run  a  mile  and  do  some  song-and-dancing. 
When  rain  is  pouring  from  the  eaves,  in  endless 
torrents  flowing,  I  watch  the  wet  and  sodden 
leaves,  and  say  "The  wheat  is  growing!"  This 
plan  of  thinking  of  the  wheat  when  days  are 
soaked  and  soggy,  brings  consolation  full  and 
sweet — just  try  it  when  your're  groggy.  When 
winter  days  are  stark  and  dour,  I  seek  my 
chimney  corner,  and  read  "Nick  Carter"  by  the 
hour,  "Old  Sleuth"  and  "Johnny  Horner."  When 
earthquakes  jar  this  footstool  loose,  or  cloud- 
bursts swamp  the  cities,  /  put  my  phonograph 
in  use,  and  grind  out  playful  dities.  All  weather 
is  the  same  to  me,  and  each  day  is  a  dinger ; 
I'm  happy  as  a  bumble  bee  that  has  a  patent 
stinger.  Walt  Mason. 


Phonograph  to  Record  Trial 

For  the  first  time  in  this  State  (Mass.)  Phono- 
graphs instead  of  stenographers  are  to  take  court 
room   evidence. 

An  elaborate  system  of  Phonographs  and 
sounding  boards  has  been  installed  in  the 
Springfield  Court  House  in  preparation  for  the 
trial  of  Bertram  G.  Spencer  next  week  for  the 
murder  of  Miss  Martha  B.  Blackstone.  Miss 
Lucy  Dow,  who  was  Miss  Blackstone's  host,  was 
shot  at  the  same  time. 

As  each  of  the  phonographic  records  is  filled 
it  will  be  taken  to  another  room  to  dictate  to 
stenographers. 


Attorney-General  Swift,  who  will  appear 
jointly  with  District  Attorney  Callahan,  says  the 
new  system  is  more  accurate.  "We  consider  this 
case  the  most  important  of  its  kind  in  this  State 
in  years,"  said  the  Attorney-General,  "and  or- 
dered the  phonographic  system,  which  will  be 
run  by  three  experts  from  my  Boston  office,  so 
that  every  word  of  testimony  might  be  accurate- 
ly recorded." — New  York  Sun. 


Current  Printed  Matter 

Pinafore  Supplement  {Form  2126) — Dealing, 
in  an  attractive  manner,  with  the  revival  of 
"H.  M.  S.  Pinafore"  by  the  Edison  Light  Opera 
Company,  listed  on  Amberol  Records  No.  795, 
320,  845,  888.  Obtainable  direct  from  the  Ad- 
vertising Department. 

The  Plan  Maker's  Plan  No.  3  {Form  2138) 
— An  interesting  and  artistic  folder  containing 
a  review  of  Irish  music  and  a  selected  list  of 
Irish  Records.  This  is  sent  only  to  those  Dealers 
who  have  expressed  interest  in  the  Plan  Maker's 
Plans.  If  you  haven't  already  joined  the  pro- 
cession, better  fall  in  line  now. 

Irene  Franklin  Supplement  [Form  2144) 
— A  very  attractive  little  supplement  with  a 
fine  cut  of  the  vaudeville  star  on  the  cover,  and 
a  costumed  illustration  for  each  Record,  together 
with  a  short  talk  about  Irene  and  her  accom- 
plishments. Better  circulate  these  freely,  as  they 
are  Record-sellers. 

Irene  Franklin  Placard  {Form  2146)  — 
Hanger  with  three  large  cuts  showing  the  artist 
in  the  costumes  worn  on  the  stage  when  singing 
the  songs  listed.  If  you  haven't  one  hanging  in 
your  window  you  are  cheating  yourself. 


Get  those  three  Irene  Franklin  Records — they 
are  great/ 


^/Te  EDISON 
PHONOGRAPH  MONTHLY 

Published  by  Thomas  A.  Edison,  Inc.,  Orange,  N.  J. 

NATIONAL    PHONOGRAPH    CO.,    LTD.,    VICTORIA   ROAD,   WILLESDEN,   LONDON,   N.   W. 
NATIONAL    PHONOGRAPH    CO.    OF    AUSTRALIA,    LTD.,    364-372   KENT  STREET,   SYDNEY,   N.   S.  W. 
COMPANIA    EDISON    HISPANO-AMERICANA,    VIAMONTE    5 1 5,  BUENOS  AIRES. 
EDISON    GESELLSCHAFT,    M.    B.    H.    IO    FRIEDRICHSTRASSE,    BERLIN. 
COMPAGNIE    FRANCAISE    DU    PHONOGRAPHE    EDJSON,    42    RUE  DE   PARADIS,   PARIS. 

All  communications  to    The  Phonograph  Monthly   should  be  addressed  to  the   Advertising    Department,  Orange,  N.   J. 

Vol.  X  FEBRUARY,  1912  No.  2 

EDISON  "OPERA"  PHONOGRAPH  IN 

NEW  FINISH 

The  mahogany  finish  Edison  "  Opera"  Phonograph  recently 
marketed  has  proved  so  popular  in  the  trade  that  this  writing  finds  our 
stock  completely  used  up.  A  new  lot  is  being  handled  as  promptly  as 
possible  on  manufacturing  order,  and  until  it  comes  through,  we  must 
ask  the  indulgence  of  Jobbers  and  Dealers  who  have  unfilled  requisi- 
tions on  file. 

Since  it  is  quite  plainly  evident  that  the  * 'Opera"  is  meeting  a 
demand  among  prospective  purchasers  for  a  machine  of  the  highest 
type  from  a  mechanical  and  reproducing  standpoint  at  reasonable  cost, 
we  have  decided  to  make  the  type  as  attractive  as  possible. 

The  Trade  will  please  note,  therefore,  that  we  propose  supplying 
the  model  in  a  new  finish — golden  oak  with  ''Music  Master"  wooden 
cygnet  horn  to  match,  and  suitable  enameling  of  the  mechanism  and 
parts.  This  new  finish  is  bright  and  refreshing  in  appearance,  and  will 
make  a  strong  appeal  to  many  who  perhaps  would  not  be  attracted 
by  the  more  sombre  mahogany  finish. 

The  list  price  of  the  oak  finished  "Opera"  will  be  $85.00,  subject 
to  the  usual  trade  discounts  to  Jobbers  and  Dealers. 

The  type  is  now  ready,  and  orders  should  be  filed  with  as  little 
delay  as  possible. 


4        Edison  Phonograph  Monthly,  Feb.,  1912 


March  Window  Display 

(No.  17) 

{See  illustration  on  cover) 
This  attractive  display  is  supported  by  either 
large  or  small  service  fixtures.  If  you  have 
very  small  show  window  space,  you  can  divide 
the  display  by  first  using  the  central  portion  or 
stage  setting,  showing  with  it  uniform  arrange- 
ments of  records.  It  is  only  two  feet  six  inches 
wide  and  your  window  surely  is  not  smaller 
than  this  in  width.  Then  if  you  use  the  tall 
standard  on  the  right  as  a  centerpiece,  you  can 
place  a  machine  on  each  side  of  it — thus  having 
two  distinct  displays  from  this  one  display 
setting. 

The  design  is  highly  colored  and  can  be  easily 
set  up.  We  called  your  attention  to  this  display 
in  last  month's  issue,  asking  for  advance  orders. 
While  many  promptly  sent  us  orders  there  are 
still  a  great  many  who  have  not  as  yet  respond- 
ed. You  must  know  that  window  displays  sell 
merchandise.  You  must  know  that  Edison  win- 
dow displays  are  not  prohibitive  in  price.  Three 
to  four  dollars  a  month  has  been  the  average 
expense  to  those  who  have  placed  standing  or- 
ders and  have  used  all  the  displays.  If  you  do 
a  fair  business  without  them,  you  can  rest 
assured  that  you  will  do  far  better  by  using 
them.  Don't  be  skeptical !  Order  this  display 
and  note  the  increased  interest  of  spectators. 
Do  it  now  before  you  forget  it. 


1,  2— A,  B  Catalog 

E.  B.  Hyatt,  Edison  Dealer  in  Portland,  Ore., 
has  made  a  valuable  suggestion  concerning  the 
Numerical  and  Alphabetical  Catalog.  He  finds 
that  after  the  catalog  has  been  out  for  a  time, 
that  it  is  difficult  to  locate  Records  issued  subse- 
quent to  its  publication.  He,  therefore,  suggests 
that  we  leave  blank  pages  at  the  end  of  each 
letter-list,  thus  enabling  Dealers  to  paste  the 
new  Records  alphabetically  on  these  blank 
sheets. 

This  is  impossible  for  us  to  do  as  it  would 
almost  double  the  cost  of  an  already  expensive 
catalog,  but  we  take  the  liberty  of  amending 
Mr.  Hyatt's  suggestion  as  follows:  Let  each 
Dealer  make  up  a  little  pamphlet  to  keep  in  the 
back  of  his  catalog,  lettered  alphabetically  so 
that  each  new  Record  could  be  pasted  into  it. 
Failure  to  locate  a  Record  in  the  catalog  would 
tnen  merely  necessitate  turning  to  the  "new 
supplement"  and  would  cause  no  appreciable 
delay  whatsoever. 


Factory  Repair  of  Edison 
Reproducers 

{Dealers  please  co-operate) 

In  our  offer  to  repair  Reproducers  at  the  fac- 
tory we  are  conferring  a  favor  upon  all  who 
are  interested  in  the  selling  of  Edison  Phono- 
graphs. Every  one  is  annoyed  by  a  scratching 
instrument,  and  that  dissatisfaction  will  inevita- 
bly slacken  the  desire  to  own  new  Records.  A 
smoothly  working  machine  is  a  salesman ;  first, 
of  Records  to  the  owner;  second,  of  machines  to 
the  owner's  friends. 

Your  experience  has  shown  you  that  the  deli- 
cate mechanism  of  the  Reproducer  car.r.st  stand 
the  handling  to  which  it  is  subjected  in  many 
homes,  and  we  feel  sure  that  you  will  be  anx- 
ious to  benefit  by  our  offer. 

Mail  a  copy  of  our  form  letter  to  every  Edi- 
son owner  on  your  list.  The  letter  is  reproduced 
herewith: 

TO  EDISON  PHONOGRAPH  USERS. 

Do  you  realize  that  more  than  half  the  pleas- 
ure you  derive  from  the  use  of  an  EDISON 
PHONOGRAPH  is  by  being  absolutely  certain 
that  you  are  securing  the  best  tonal  results  from 
the  Record? 

Are  you  aware  that  the  best  of  Records  will 
not  produce  good  results  if  your  Reproducer  is 
out  of  order? 

May  we  tell  you  that  the  majority  of  com- 
plaints we  receive  about  unsatisfactory  repro- 
duction of  Records  is  due  to  the  Reproducer 
being  out  of  adjustment  or  needing  some  slight 
repair? 

Don't  you  want  the  best  results  obtainable 
from  a  Record,  and  do  you  know  that  such  re- 
sults may  only  be  obtained  by  your  Reproducer 
being  in   perfect  condition? 

Does  YOUR  Reproducer  need  repair  or  ad- 
justment, and  won't  you  send  it  direct  TO  US  to 
be  put  in  good  shape  if  we  will  fix  it  up  at  less 
than  cost? 

We  have  completed  arrangements  which  will 
enable  us  to  make  repairs  on  Reproducers  very 
promptly,  at  a  nominal  cost  of  fifty  cents  (50c) 
each,  provided  the  sapphire  or  no  other  im- 
portant part  is  missing. 

Send  us  your  Reproducer  via  mail,  carefully 
packed  in  cotton  in  a  small  box,  on  the  outside 
of  package  write  distinctly  your  name  and  ad- 
dress, or  enclose  a  card,  so  we  will  know  whom 
it  is  from,  also  write  us  at  the  time,  carefully 
mentioning  the  serial  number  of  Reproducer  and 
enclosing  postal  order  or  stamps  to  the  amount 
of  fifty  cents  (50c)  and  on  receipt  it  will  be  put 
in  perfect  condition  and  promptly  returned  to 
you   via    registered   mail. 

Yours  very  truly, 
THOMAS  A.  EDISON,  INC., 

Orange,  New  Jersey. 


Edison  Phonograph  Monthly,  Feb.,  1912        5 

New  Edison  Talent 


The  Olive  Mead  Quartet 

First  and  second  violins,  viola   and  violoncello 


Organized  in  1903,  the  Olive  Mead  Quartet 
has  steadily  won  its  way  by  untiring  effort  and 
constant  devotion  to  its  work,  until  it  stands 
now  as  the  most  famous  woman's  string  quartet 
in  the  world.  The  organization  comprises  Olive 
Mead,  first  violin;  Vera  Fonaroff,  second  violin; 
Gladys    North,    viola,    and    Lillian    Littlehales, 

violoncello.  Any  one  of  these  women  would  be 
welcomed  as  a  soloist  by  any  leading  musical 
organization,  and  their  ensemble  work  is  the 
finished  product  of  almost  daily  rehearsals. 

Three  protracted  tours  to  the  Pacific  Coast 
and  innumerable  appearances  at  colleges,  clubs, 
concerts,  etc.,  have  centered  the  attention  of  the 
public  upon  these  truly  notable  artists. 

The  newspapers  of  New  York,  and  in  fact  of 
all  the  great  cities,  find  nothing  that  is  not  com- 
plimentary to  say  of  the  Olive  Mead  Quartet. 
On  every  hand  we  find  these  four  artists  the 
subjects  of  unstinted  praise  and  lavish  en- 
comium. 


Charles  Hackett 


Tenor 


Charles  Hackett,  who  makes  his  Phonographic 
debut  this  month,  is  a  young  tenor  who  has 
achieved    remarkable    success    in    concert   work. 


He  comes  from  a  very  musical  family  and  was 
fortunate  in  beginning  his  studies  along  that 
line  at  a  very  early  age. 

He  first  took  up  the  piano  and  became  a  very 
thorough  musician  before  turning  his  attention  to 
the  voice,  which  he  began  cultivating  at  seven- 
teen. His  voice,  though  sweet,  is  notable  for  its 
masculinity,  and  its  ready  adaptability  to  strong 
dramatic  singing,  has  gained  for  Mr.  Hackett 
very  flattering  comments  from  many  exacting 
critics. 

Amberol  Concert  Record  No.  28012  (BVloved, 
It  is  Morn)  could  not  have  been  surpassed  as  a 
vehicle  for  displaying  Mr.  Hackett's  versatility 
and  power. 


Irene  Franklin 

The  Vaudeville  Headliner 


There  are  probably  very  few,  in  the  aggre- 
gate, who  have  not  howled  with  glee,  on  one 
occasion  or  another,  at  the  inimitable  character 
singing  of  vaudeville's  greatest  favorite,  Irene 
Franklin.  She  has  been  a  headliner  for  a  long 
(but  not  too  long)  time,  and  we  feel  fortunate 
indeed  in  being  able  to  announce  that  her  first 
Records  for  any  music-reproducing  instrument 
are  to  be  offered  on  the  Edison  Phonograph. 

As  a  singer  of  character  and  "kid"  songs, 
Miss  Franklin  stands  to-day  with  no  near  rival, 
combining,  as  she  does  in  her  work,  a  keen  ap- 
preciation of  the  smallest  detail  in  the  humorous 
possibilities  of  a  piece,  with  a  natural  leaning 
toward  the  art  of  imitating.  Furthermore,  there 
is  never  any  doubt  that  she  thoroughly  enjoys 
singing  her  songs.  Her  spirited,  whole-hearted 
entry  into  the  portrayal  of  any  character  which 
she  assumes  never  fails  to  win  new  friends  for 
her  and  enthusiastic  applause  from  her  old 
friends. 


Edison  Phonograph  Monthly,  Feb.,  1912 


Maurice  Burkhart 


Tenor 


This  young  artist  has  gained  a  very  enviable 
position  among  singers  of  popular  songs.  He 
makes  a  specialty  of  introducing  new  songs  for 
the  Ted  Snyder  Publishing  Co.,  and  has  enjoyed 
very  great  success  in  this  work.  He  is  possessed 
of  a  most  pleasing  personality  and  his  smile  has 
won  him  many  steadfast  friends  in  the  charmed 
circle  of  vaudevilledom.  His  first  Edison  Record 
is  "After  the  Honeymoon"  (Amberol  No.  932) 
appearing  on  the  March  list,  and  we  have  no 
hesitancy  in  prophesying  a  wide  sale  for  this 
Berlin-Snyder  creation. 


Elsie  Baker 

Contralto 


Elsie  Baker  is  gifted  with  one  of  those  rarities 
of  the  musical  world — a  genuine  contralto  voice 
of  great  richness  and  resonance.  There  is  in 
her  singing  an  exhibition  of  comprehensive  tech- 
nical knowledge  together  with  intensive  sym- 
pathy of  feeling.  She  performs  with  remarkably 
good  taste  and  artistic  appreciation,  never  failing 
to  arouse  her  audience  to  great  enthusiasm. 

A  native  American,  she  studied  under  Gil- 
christ and  Thunder,  in  Philadelphia,  and  later 
under  the  famous  Oscar  Saenger  of  New  York, 
with  the  result  that  she  is  one  of  the  highest  paid 
choir  singers  in  the  United  States.  Her  concert 
and  oratorio  work  in  various  cities  has  stamped 
her  as  an  artist  of  the  highest  rank. 


Record  Return  Guide  for 
February 

After  February  1st,  1912,  United  States  M  to 
Z  Jobbers  and  Canadian  Jobbers  may  return 
to  the  factory  for  credit  under  the  terms  of  the 
current  10  per  cent.  Record  Exchange  plan,  Edi- 
son Amberol  and  Edison  Standard  Records  list- 
ed up  to  and  including  the  numbers  given  in 
the  following  table: 

AMBEROL  STANDARD 

i  Group 
$2.00  40040 

1.50  35015 

1.00                30037  1               B-112 

Domestic 619  10475 

British 12288  14042 

French 17110  18168 

German 15164  16180 

Italian 7507  20612 

Hebrew 10008  21023 

Spanish 8013  12811 

Filipine 8018  21266 

Mexican 6126  20365 

Portuguese 5093  19490 

Argentine 7112  19784 

Cuban None  20711 

Porto  Rican 8511  None 

Swedish 9401  20551 

Bohemian 9805  16544 

Hungarian None  1 5792 

Norwegian 9200  19900 

Polish None  15697 

Belgian None  18480 

Danish None  1 5800 

Holland-Dutch None  18472 

Welsh 12203  12338 

Hawaiian 11504  20716 

Japanese None  12826 

Chinese None  1 2768 


Prettily  Decorated  Windows 

One  of  the  pretty  windows  of  the  many  attractive 
ones  in  this  city,  is  that  of  Harry  F.  Shipley  on  North 
Market  street.  Mr.  Shipley  has  the  four  windows  of 
his  store  all  handsomely  trimmed  with  holiday  goods, 
but  it  is  probably  the  phonograph  window  that  attracts 
the  most  attention.  _  The  window  contains  a  phono- 
graph and  a  number  of  records,  and  a  boy  and  girl 
finding  Santa  Claus  has  brought  them  a  phonograph. 
Many  persons  stop  to  admire  this  window. — Frederick, 
Md.,  paper. 

The  compliments  quoted  above  were  hurled 
at  Harry  Shipley,  an  Edison  Dealer  of  Fred- 
erick, Md.,  who  has  sent  us  some  samples  of  his 
hustling  advertisements  in  the  local  papers.  It 
is  quite  evident  that  he  has  progressed  to  that 
viewpoint  which  regards  advertising  as  an  in- 
vestment instead  of  an  expense,  and  we  are  not 
at  all  surprised  that  he  finds  business  good. 


Realizing  that  originality  is  nine  points  of  the 
window  dressing  law,  J.  D.  Stage,  of  Blaine, 
Wash.,  has  been  busy  developing  his  own  ideas 
along  this  line.  The  samples  of  his  work  which 
we  have  had  the  good  fortune  to  see  argue  very 
strongly  in  his  favor,  and  lead  us  to  recommend 
to  those  who  cannot  avail  themselves  of  the  reg- 
ular Edison  window  display  service,  that  they 
"take  thought  on  the  window,  what  they  shall 
put  in  it." 


Edison  Phonograph  Monthly,  Feb.,  1912 


The  Smile 

"To  hold  the  mirror  up  to  nature"  is  the 
avowed  intent  of  the  drama.  But  few  of  us 
realize  that  nature — human  nature  at  least — is 
itself  a  mirror,  for  the  character  of  our  asso- 
ciates is  reflected  in  our  own  dispositions.  The 
man  with  a  smile  immediately  finds  friends 
wherever  he  may  be,  but  the  sour-visaged  indi- 
vidual with  the  speak-to-me-and-get-bitten  ex- 
pression is  at  liberty  to  crawl  off  in  a  corner  and 
die,  any  time  he  feels  so  inclined.  He  is  taken 
at  his  own  valuation  and  nobody  tries  to  make 
friends  with  him. 

"To  him  that  hath" — or  to  him  that  pretendeth 
he  hath — is  given  much  more  than  to  him  that 
foldeth  the  hands  and  saith  "Verily  business  is 
rotten."  Nobody  does  business  with  a  man  for 
charity's  sake.  Between  a  hustler  and  a 
"grouch"  there  is  no  choosing.  You  have  noticed 
that  the  largest  concern  in  any  particular  field 
never  loses  sight  of  that  fact  in  its  advertising. 

Why?  Because  human  nature  tends  to  follow 
the  band.  Just  so  in  your  business — if  you  smile 
the  smile  of  good-fellowship  and  prosperity,  cus- 
tomers will  be  yours,  but  if  you  face  the  public 
with  a  forbidding  gloominess,  the  hinges  on  your 
door  will  show  a  tendency  to  rust. 

You,  as  a  Phonograph  Dealer,  are  in  the  music 
business.  And  music  is  the  expression  of  joy 
and  mirth,  or  of  beautiful  thought.  Therefore, 
it  behooves  you  to  suit  your  manner  to  the  char- 
acter of  your  trade  and  not  to  convey  the  im- 
pression that  you  are  an  undertaker. 

If  you  believe  that  the  personality  of  its  pro- 
prietor has  nothing  to  do  with  the  prosperity  of 
a  store,  go  into  some  strange  concern  and  see 
how  you  feel  when  you  come  out.  If  you  are 
attended  by  a  pleasant  clerk,  you  will  uncon- 
sciously register  a  vow  to  buy  from  that  place 
again.  If  you  are  treated  like  a  typhoid  germ 
by  some  Great  Stone  Face,  there  will  be  a  heavy 
dark  line  across  that  store's  address  in  your 
calling  list. 

So  make  your  personality  help  you  to  sell  your 
goods  and  you  will  soon  find  that  cheerfulness 
and  prosperity  go  hand  in  hand. 


Big  Demand  for  "Gypsy 
Love"  Score 

Walter  Eastman,  manager  of  Chapell  &  Co., 
Ltd.,  states  that  the  demand  for  the  music  of  the 
latest  Lehar  success,  "Gypsy  Love,"  is  develop- 
ing remarkable  proportions,  not  only  in  Chicago, 
where  the  operetta  is  proving  the  hit  of  the 
season,  but  in  practically  every  section  of  the 
country. — Music    Trade    Review. 


Phonograph  Settled  It 

"No  use  bothering  to  write  letters  over  this 
deal,"  said  Mr.  Sharp  to  Mr.  Law.  "Call  me 
up  some  day  and  we'll  fix  the  whole  thing  over 
the   telephone." 

Mr.  Law  said  that,  was  all  right  and  went 
into  executive  session  with  himself.  He  knew 
that  Mr.  Sharp's  mental  and  moral  qualities 
were  inadequately  hinted  at  by  his  name.  He 
was  equally  well  satisfied  that  if  he  didn't  get 
Mr.  Sharp  down  in  black  and  white  that 
knife-edged  gentleman  would  repudiate  any 
understanding  they  might  reach,  if  the  bargain 
proved  a  disastrous  one  to  him  later  on.  Never- 
theless, a  few  days  later  Mr.  Law  called  Mr. 
Sharp  to  the  'phone.  "What's  your  best  figure?" 
asked  Mr.  Law,  pressing  a  button  by  the  side 
of  the  telephone  receiver. 

"Thirty-two  dollars  a  ton,"  Mr.  Sharp  said. 

"I  do  not  recognize  the  voice,"  Mr.  Law  said. 
"To  whom  am  I  speaking?" 

Mr.  Sharp  told  him,  giving  full  initials.  Mr. 
Law  asked  if  this  was  the  Mr.  Sharp  of  the 
Mont  Pelee  Turnip  Company,  and  Mr.  Sharp 
said  it  was.  So  the  bargain  was  reached.  A 
little  later  on  Mr.  Sharp  found  that  he  would 
lose  money  by  it,  whereupon  he  blandly  refused 
to  carry  it  out.  He  said  that  he  had  never 
made  such  an  agreement.  Mr.  Law  talked  to 
him  briskly  over  the  telephone.  Mr.  Sharp 
was  suave  but  determined.  He  had  never 
entered  into  such  a  foolish  bargain.  Had  Mr. 
Law  any  letters  to  prove  his  statements? 

"Something  better,"  said  Mr.  Law.     Listen. 

Whereupon  he  turned  the  horn  of  the  phono- 
graph toward  the  telephone  and  Mr.  Sharp 
heard  over  the  wire  his  own  voice  giving  his 
own  name  and  office  address,  and  then  making 
a  trade  agreement  with  Mr.  Law.  It  would 
have  convinced   any  jury. 

"Enough,"  said  Mr.  Sharp.  "You  win.  I'll 
settle." 

Law  had  simply  spliced  the  receiver  of  his 
telephone  extension  to  a  recording  phonograph. 
Total  cost,  nothing.  Total  gain,  enough  to  keep 
Mr.  Law  busy  at  a  profitable  job  for  the  next 
year. — York,  Pa.,  Daily. 


Mr.  Dealer,  you  can  do  lots  with  those  Elk 
Records  if  you  hustle.  Take  them  up  to  the 
local  lodge  rooms  just  as  soon  as  you  can  get 
them.  Or  get  a  list  of  the  Elks  in  your  town  and 
arrange  a  Special  Elks'  Concert  at  your  store. 
And  while  they  are  feeling  enthusiastic  over 
the  Elk  Records,  play  a  few  others. 


8        Edison  Phonograph  Monthly,  Feb.,  1912 


Advice  from  a  Far  Country 

A.  Baiting,  of  Nelson,  New  Zealand,  has  been 
in  the  business  of  selling  Edison  Phonographs 
for  upwards  of  twenty-three  years,  and  in  all 
that  time  he  has  found  that  it  pays  to  carry  a 
large  stock,  and  keep  same  with  a  proper  sys- 
tem. Mr.  Baiting  has  doubtless  had  ups  and 
downs  in  his  business,  as  everyone  has,  but  from 
his  twenty-three  years  of  experience  he  has 
come  to  the  conclusion  that  it  pays  to  stick  to  the 
Edison  line  to  the  exclusion  of  all  other  makes. 
Mr.  Baiting's  own  words  on  the  subject  are: 

"During  the  twenty-three  years  that  I  have 
been  in  the  Phonograph  business,  I  have  han- 
dled several  different  makes  of  Machines,  Rec- 
ords, and  Attachments,  and  I  find  that  the  'Edi- 
son' Machines  and  Records  are  the  most  satis- 
factory in  every  respect.  I  find  that  keeping  the 
other  makes  of  Records  only  caused  more  work 
and  no  more  sales.  For  an  instance,  a  customer 
would  come  in  and  hear  some  Edison  Records, 
and  then  ask  to  hear  the  other  makes  of  Rec- 
ords, and  in  the  end  he  would  take  the  Edison 
in  preference,  so  I  have  given  up  all  the  other 
makes,  and  now  I  am  purely  an  Edison  Dealer. 

"My  advice  to  small  Dealers  is  to  stock  only 
the  popular  Machines  and  Records,  and  they  are 
the  'Edison.'  Keep  a  good  stock  of  Machines 
and  Records,  advertise  well,  and  success  will 
follow.  Of  course,  there  are  other  things  that 
are  required  to  become  a  successful  Dealer,  such 
as  a  good  system.  Dealers  should  remember 
that  system  is  the  backbone,  and  punctuality  is 
the  soul  of  any  business. 

"Small  Dealers  who  cannot  afford  to  keep  a 
repair  man  should  become  acquainted  with  the 
working  parts  of  the  different  Machines,  and 
learn  to  repair,  and  keep  repair  parts  in  stock. 

"Not  having  had  any  business  training  my- 
self, I  have  had  to  learn  from  day  to  day.  But, 
however,  I  have  found  the  'Phonograph  Month- 
ly' of  great  help  to  me." 

A  Queensland  Dealer,  with  his  eyes  open  for 
business,  gives  us  the  following  interesting  little 
news  item: 

"Circumstances  recently  taught  me  that  the 
Edison  Phonograph  can  speak  for  itself,  and  if 
one  only  uses  his  brains  in  keeping  it  under  the 
public's  nose,  as  it  were,  it  must  win. 

"Here's  an  instance:  An  agent  came  to  this 
town  with  some  very  elaborate  talking  machines 
and  rented  a  large  room  to  demonstrate  them. 
On  the  first  day  he  spent  considerable  time  in 
explaining  the  merits  of  the  machines  to  two 
Scotchmen,  who  decided  to  call  and  purchase  a 
machine  before  leaving  town,  but  it  happened, 
unfortunately  for  the  agent,  that  the  two  men 
came  my  way,  when  I  had  an  Edison  Standard 
going.  I  managed  to  get  their  attention  long 
enough  to  play  a  few  Scotch  Records,  com- 
mencing with  Hector  Grant's  'Lassie  Dinna 
Sigh  for  Me,'  this  being  a  loud,  clear  Record 
with  a  good  swing.  It  will  always  lift  a  Scotch- 
man's foot.  I  had  no  voice,  so  just  put  on  the 
Records,  and  finished  up  by  selling  the  Machine 


and  twenty  Records,  and  I  am  persuaded  that  a 
dumb  man  could  sell  Edison  Phonographs  as 
well  as  any  man  if  he  uses  good  judgment  in 
selecting  the  Records  to  play  to  his  audience." 


Irving  Berlin 

It  is  stated  that  Irving  Berlin,  author  of 
"Alexander's  Rag-time  Band,"  and  other  "hits" 
too  numerous  to  mention,  has  made  close  to  one 
hundred  thousand  dollars  through  his  song  writ- 
ing, in  the  two  and  a  half  years  he  has  been 
in  the  field. 

His  rise  in  the  realm  of  popular  music  has 
been  rapid.  Four  years  ago  he  started  his 
career  as  a  singer  of  illustrated  songs  in  a  mov- 
ing picture  house  at  a  salary  of  $15.00  a  week. 
To  draw  down  that  sum,  he  sang  ten  times 
a  day! 

His  first  bid  for  fame  as  a  popular  song 
writer  was  a  number  entitled  "Queenie."  He 
presented  it  to  a  score  of  music  publishers 
without  success;  the  same  publishers  later  of- 
fered him  contracts  larger  than  ever  were 
offered  a  song  writer  to  write  exclusively  for 
them. 

"Queenie"  was  at  last  accepted  by  the  Ted 
Snyder  Co.,  and  Mr.  Berlin  has  shown  his  grati- 
tude by  writing  for  the  concern  numerous  other 
songs,  the  popularity  of  which  has  placed  the 
Snyder  Co.  in  the  first  rank  of  music  publishers. 

A  number  of  his  successes,  including  "My 
Wife's  Gone  to  the  Country,"  "Mendelssohn 
Tune,"  "Call  Me  Up  Some  Rainy  Afternoon," 
"Grizzly  Bear,"  "Stop,  Stop,  Stop!"  "Kiss  Me, 
My  Honey,  Kiss  Me,"  "Piano  Man,"  "Dreams, 
Just  Dreams,"  "When  I'm  Alone  I'm  Lone- 
some," "When  You're  in  Town"  and  "Alexan- 
der's Rag-time  Band,"  have  appeared  on  Edi- 
son Records  and  are  now  available.  His  latest 
compositions,  "That  Mysterious  Rag,"  "Ragtime 
Violin"  and  "After  the  Honeymoon"  are  con- 
tained in  our  late  Record  lists. 


The  man  who  stays  in  the  retail  business,  and 
succeeds  in  the  future,  will  be  the  big  man,  the 
man  who  is  a  student  of  human  nature  and  the 
man  who  knows  how  to  sell  goods  and  sell  them 
right.  It  will  be  the  man  who  knows  how  to 
cope  with  the  traveling  salesman.  Summed  up 
and  boiled  down,  the  man  who  stays  in  the,  re- 
tail business  in  the  future  has  got  to  be  a  real 
man.  He  must  be  a  man  of  broad  mind.  He 
must  be  a  man  who  realizes  that  it  is  not  a 
question  of  manual  labor,  but  a  question  of  busi- 
ness judgment  and  of  good  common  sense. — 
Merchants  Trade  Journal. 


Edison  Phonograph  Monthly,  Feb.,  1912        9 


Flood-Proof 


Immortality? 


John  W.  Greenan  of  Austin,  Pa.,  lost  his 
personal  and  household  effects  in  the  recent 
terrible  flood  which  swept  that  town.  Search 
revealed  this  Edison  Phonograph  (shown 
above)  in  the  ruins,  and  he  shipped  it  to 
the  factory.  When  we  wound  it  up,  it  ran 
just  as  if  there  never  had  been  a  flood.  No, 
we  are  not  going  to  guarantee  our  machines 
to  be  calamity-proof,  but  we  feel  that  this  is  a 
rather  eloquent  (though  silent)  testimony  to 
the  quality  of  material  which  we  use.  It  is  to 
be  regretted  that  the  machine  did  not  happen 
to  have  a  blank  Record  in  position  at  the.  time 
of  the  disaster — we  might  have  had  some  inter- 
esting inside   information   concerning  it! 


Edison  Goods  the  World 
Over 


Street  scene  in  Caracas,  Venzuela,  showing  the 

location  of  the  Edison  Dealers,  Enrique 

Arvelo  and  Phelps. 


Two  French  scientists  have  invented  an  adap- 
tation of  the  Phonograph  by  which,  they  declare, 
the  vibrations  of  the  human  heart  may  be  re- 
corded. 


The  Phonograph  is  to  solve  the  problem  of 
historic  preservation  for  all  time.  The  newly 
formed  Modern  Historic  Records  Association 
has  as  its  mission  the  making  of  Records  by 
great  men  of  the  present  day.  These  Records 
will  then  be  stored  in  a  building  embodying  all 
the  knowledge  and  skill  of  modern  art  and 
science  in  its  opposition  to  the  distinctive  forces 
of  Man  and  Nature. 

The  names  of  the  incorporators  of  the  society, 
together  with  the  object  of  its  members,  were 
first  inscribed  on  vellum,  then  sealed  in  a  glass 
tube,  and  finally  buried  in  concrete. 

The  next  step  was  the  operation  of  a  Record, 
said  to  be  the  only  one  in  existence,  made  by 
the  voice  of  Thomas  A.  Edison.  This  will  be 
the  first  Record  preserved  by  the  society — a 
fitting  tribute  to  the  man  who  has  made  the 
incorporation  of  such  a  society  possible.  Thou- 
sands of  years  hence  descendants  will  be  priv- 
ileged to  hear  the  voice  of  "the  Wizard"  to 
whose  genius  they  will  owe  their  absolutely 
accurate  knowledge  of  the  events  of  our  time. 

The  society  points  out  that  history,  gathered 
by  our  present  methods  of  written  documents,  is 
really  conscientious  guesswork  and  is  subject 
to  constant  revision  through  new  discoveries. 
This  element  of  uncertainty  is  to  be  completely 
eliminated  by  the  preservative  methods  to  be 
employed  by  the  society. 

The  repository  for  the  Records  is  to  be  more 
durable  than  the  Pyramids  of  Egypt.  The 
building  will  be  placed  upon  a  site  free  from 
floods  and  earthquakes  and  subject  to  as  slight 
meteorological  changes  as  possible.  Concrete 
reinforced  with  steel  is  obviously  the  material 
to  be  used,  but  that  is  not  yet  absolutely  water- 
proof and  would  be  subjest  to  the  action  of 
frost.  The  vaults  will  be  constructed  some- 
what similar  to  bank  vaults,  though  subject  to 
minor  alterations  to  suit  the  exigencies  of  their 
unique  service. 

The  formation  of  this  society  marks  a  new 
era  in  the  world's  history  and  is  a  fulfillment 
of  one  of  Mr.  Edison's  sage  predictions.  The 
incorporation  was  completed  on  November  9th 
and  the  following  officers  have  been  elected: 
Herbert  L.  Bridgeman,  President;  Gen.  Grant, 
Alexander  Konta,  Dr.  George  F.  Kunz,  and 
Rear  Admiral  Peary,  Vice-Presidents;  W.  T. 
Larned,  secretary. 


How  many  families  have  moved  into  your 
community  during  the  past  year?  How  many 
new  friends  and  customers  have  you  made  of 
these  newcomers? 


10      Edison  Phonograph  Mdnthly,  Feb.,  1912 


Joseph  Dutton 
Hero 

In  the  wild  scramble  for  dollars  we  seem  to 
narrow  our  perspective  of  life  until  it  includes 
merely — self.  It  is,  therefore,  refreshing  and 
inspiring  to  hear  of  the  noble  and  unselfish 
devotion  of  Brother  Joseph  Dutton,  to  the  lepers 
of  Kalawao,  on  the  island  of  Molokai,  in 
Hawaii. 

Born  at  Stowe,  Vt.,  April  1843,  he  and  his 
family  fell  in  with  the  westward  tide  of  hu- 
manity and  drifted  to  Wisconsin.  Here  he 
worked  in  a  book  store  and  newspaper  office 
until  he  joined  the  Union  Army  in  which  he 
attained  the  rank  of  major.  He  held  a  govern- 
ment appointment  in  Memphis,  Tenn.,  after  the 
war,  and  it  was  here  that  he  consecrated  his 
life  to  religious  service.  He  turned  at  first  to 
an  Episcopal  Cathedral,  but  later  became  a 
Roman  Catholic.  Two  years  spent  with  the 
Trappists  at  Gethseman,  Ky.,  failed  to  satisfy 
the  hunger  of  his  soul  and  he  went  to  the  Con- 
vent of  the  Redemptionist  at  New  Orleans. 

Here  occurred  the  second  great  turning  point 
in  this  remarkable  life  for  Bro.  Joseph  heard 
of  Father  Damien  and  his  great  work  in  caring 
for  the  lepers  of  Hawaii.  The  appeal  was 
overwhelming  and  he  started  at  once  upon  a 
journey  to  his  place  of  voluntary  exile.  He 
found  Father  Damien  infected  with  the  terrible 
disease  and  was  soon  in  full  charge  of  the 
entire  lepers'  colony. 

That  was  about  twenty-five  years  ago.  To- 
day the  Baldwin  Home — for  that  is  the  name  of 
the  colony — is  a  community  of  cheerful,  happy 
people,  living  under  the  most  modern  conditions 
which  it  is  possible  for  this  great  souled  genius 
to  devise.  Realizing  that  happiness  is  better 
than  medicine,  Bro.  Joseph  has  organized  a 
baseball  team  and  installed  an  Edison  Home 
Phonograph  and  now  has  over  200  Records.  He 
is  enthusiastic  over  the  Edison  as  a  means  of 
keeping  his  patients  cheerful  and  happy,  re- 
gretting only  that  lack  of  friends  prevents  his 
acquiring  a  greater  stock  of  Records. 

Truly  this  man  is  a  hero  of  a  higher  type 
than  those  who  receive  the  world's  applause. 
It  is  one  thing  to  perform  a  conspicuous  act  of 
bravery  and  it  is  another  and  a  far  better  thing 
to  give  one's  life  to  the  service  of  these  un- 
fortunates. Hawaii  is  far  distant,  but  the  great 
soul  of  Joseph  Dutton  is  very  near. 


Annette  Kellerman,  erstwhile  mermaid,  who 
has  temporarily  forsaken  the  Finny  Folk  to  be- 
come a  dancer,  uses  a  Phonograph  as  an  orches- 
tra, when  practicing  at  home. 


Thomas  A.  Edison 

Thomas  A.  Edison  has  been  taking  a  vaca- 
tion, his  first  of  length  in  two  decades.  He 
wanted  to  see  the  new  industrial  Europe.  So 
he  left  to  lieutenants  the  care  of  his  factory 
on  the  edge  of  the  Orange  Mountains,  and  went 
to  get  his  own  information.  Perhaps  that  doesn't 
sound  exactly  like  a  vacation.  That  is  because 
the  world  of  us  common  folks  have  not  the  Edi- 
son mind. 

A  fine  piece  of  machinery  deteriorates  more 
rapidly  in  idleness  than  at  speed;  a  fine  mind 
rusts  in  sloth  and  sharpens  in  employment; 
but  both  machine  and  mind  need  scientific  oil- 
ing as  they  work.  Edison  didn't  put  his  mind 
in  cold  storage  and  stop  thinking  just  be- 
cause he  was  going  on  a  pleasure  trip.  Instead 
the  change  quickened  delightfully  the  very  facul- 
ties that  he  wanted  to  rest.  And,  after  all, 
wasn't  that  rest  itself,  for  into  what  odd  and 
diverting  channels  must  not  the  big  Edison  ideas 
have  run  as  the  changing  scenes  before  the  eye 
carried  changing  impulses  to  the  brain? 

A  few  flashes  both  of  his  thoughts  and  his 
actions  were  mirrored  back  at  intervals  by  the 
dispatches  which  followed  the  progress  of  his 
motor-car  through  cities  that  honored  him,  and 
laboratories  that  interested  him.  He  admired 
outspokenly  the  planning  German  brain,  referred 
to  the  smoke-stacks  as  his  "patron  saints,"  ad- 
mitted he  was  not  able  to  admire  the  art  of  the 
old  masters,  but  at  the  same  time  defended  him- 
self from  the  accusation  that  he  was  too  utili- 
tarian to  appreciate  fine  paintings  and  fine 
music.  "I  beMeve  in  the  art  of  the  present,"  he 
said.  "I  believe  modern  art  keeps  pace  with 
modern  thinking.  It  deals  not  with  saints  but 
with  people,  their  sufferings  and  their  problems." 
And  in  music  he  prefers  Wagner.  Not  a  purely 
utilitarian  mind  after  all,  you  see,  in  this  man 
who  has  labored  a  lifetime  with  the  useful 
sciences. 

Nor  has  the  whir  of  dynamos  stilled  either 
his  inquiries  or  his  speculations  in  that  fas- 
cinating realm  of  philosophy  where  we  con- 
sider ourselves,  the  road  we  travel,  and  why. 

"It  is  undeniable,"  he  told  a  fellow  traveler 
one  evening  as  they  watched  the  flow  of  contin- 
ental humanity  past  their  vantage  point  in  the 
garden  of  a  famous  hotel,  "that  the  great  quest 
of  humanity  is  happiness.  But  was  the  world 
created  to  be  happy?  How  many  are  truly 
happy?  I've  studied  people  in  all  classes  and 
conditions,  and  everywhere  I  have  found,  when 
you  get  below  the  surface,  that  it  is  mostly 
the  insincere  individual  who  says,  'I  am  happy.' 


Edison  Phonograph  Monthly,  Feb.,  1912      11 


Nearly  everybouy  wants  something  he  hasrl't 
got,  and  as  things  are  constructed,  what  he 
wants  is  money,  more  money  than  he  has  in  his 
pocket. 

"But  after  all,  money  can  only  buy  a  few 
things.  Why  should  anyone  envy  the  captains 
of  industry?  Their  lives  are  made  up  of  those 
vast,  incessant  worries  from  which  the  average 
individual  is  happily  spared.  Worry,  worry, 
that  is  the  evil  of  life. 

"What  do  1  consider  the  nearest  approxima- 
tion to  happiness  of  which  the  present  human 
nature  is  capable?  Why,  living  on  a  farm 
which  is  one's  own,  far  from  the  hectic,  artificial 
conditions  of  the  city — a  farm  where  one  gets 
directly  from  one's  own  soil  what  one  needs 
to  sustain  life,  with  a  garden  in  front  and 
a  healthy,  normal  family  to  contribute  those 
small  domestic  joys  which  relieve  a  man  from 
business  strain." 

Thus  did  he  quaintly  illustrate  that  he  is 
cast  in  the  mold  of  all  the  rest  of  mankind; 
for  he  thinks  he  would  be  happy  if  he  were  a 
farmer,  and  fate  and  his  talents  forced  him 
to  be  an  inventor.  Of  course  he  could  buy  a 
farm,  but  his  wisdom  tells  him  he  cannot  buy 
happiness,  therefore  he  deduces  that  he  would 
not  find  happiness  on  a  farm. 

Edison  does  not  believe  in  what  he  terms 
"general  education,"  and  he  found  in  Europe 
a  text  for  discourse.  Not  that  he  found  Euro- 
pean education  good,  for  he  judged  it  largely 
bad,  due  no  less,  he  concluded,  to  its  generality 
than  its  meagerness. 

"General  education,"  he  asserted,  "is  a  lux- 
ury for  those  with  money  to  spare.  It  leads 
nowhere  as  a  rule.  It  is  parrotlike  instruction, 
where  the  reasoning  faculties  are  not  developed, 
and  a  boy  is  turned  out  a  mere  echo  of  tra- 
ditional ideas.  We  need  nothing  so  much  as 
reform  in  educational  methods.  Educate,  edu- 
cate, but  on  new  and  proper  lines,  and  I  say  it 
the  more  frequently  as  I  see  in  Europe  the  de- 
pressing lack  of  that  great  factor  of  civiliza- 
tion. That  we  have  schools  that  meet  the  needs 
of  a  diverse  state  of  society  is  to  my  mind  where 
we  surpass  Europe,  but  we  ought  not  to  forget 
to  progress." 

Edison  is  credited  with  being  a.  millionaire, 
but  in  his  factory  quarter  of  the  New  Jersey 
town  of  West  Orange  he  is  never  thought  of 
as  a  rich  man,  but  as  a  man  who  works  unceas- 
ingly. When  his  plant  was  small,  and  the  com- 
munity more  scattered  "the  works"  were  a  bea- 
con light  for  the  valley,  an  electric  blaze  often 
undimmed  until  the  sun  came  up  to  eclipse  it 
with  brighter  rays.  The  shops  now  are  many 
and  big,  and  the  district  thickly  settled  with 
workmen,  but  they  say  "the  wizard"  has  not 
changed  greatly  in  habit,  except  that  he  works 
less  by  night.— Success  Magazine. 


Elks'  Records 


Prof.  Waterman,  of  the  University  of  Cali- 
fornia, used  a  phonograph  to  determine  the  racial 
identity  of  a  lone  Indian  recently  captured  in 
(Jroville.  He  was  found  to  be  a  member  of  the 
Mill  Creek  Tribe — probably  the  last  of  his  race. 
He  has  made  over  fifty-two  Records  of  folk- 
lore songs. 


We  are  now  shipping  to  Jobbers,  three  Rec- 
ords especially  made  for  Elks.  Almost  every 
town  in  the  country  has  a  local  Elk  Lodge,  but 
many  of  these  lodges  are  not  able  to  secure 
proper  music  for  their  Ritualistic  work.  These 
Records  are  primarily  designed  to  meet  that  dif- 
ficulty, but  they  will  also  have  a  wide  sale 
among  Elks,  who  will  want  them  in  their  own 
homes. 

Every  Dealer  should  get  these  Records  and 
advertise  them  in  the  local  newspapers,  at  the 
same  time  notifying  the  officials  of  the  lodge  in 
his  town,  that  he  is  prepared  to  minimize  the 
cost  of  their  ceremonial  music.  Of  course  the 
expense  to  the  lodge  will  be  greatly  diminished 
by  the  use  of  these  Records  as  a  substitute  for 
hired  musicians,  and  in  a  great  many  cases,  the 
quality  of  the  music  will  be  greatly  increased. 

THE  RECORDS 

Amber ol — 50c  each  in  the   United   States;   65c  each   in 
Canada 

975  Elks'  Opening  and  Closing  Odes 

Knickerbocker  Quartet 

976  Elks'  Funeral  Odes  Knickerbocker  Quartet 

977  Elks'  Initiatory  March  and  "Nearer  My  God 

to  Thee"  Organ  and  Knickerbocker  Quartet 


Suspended  List,  Jan.  19,  1912 

This  list  is  supplemental  to  the  suspended 
Lists  which  appeared  in  the  June,  1908,  and 
succeeding  issues  of  the  Edison  Phonograph 
Monthly.  These  are  still  in  force  and  must 
be  given  the  same  consideration  by  the  Trade 
as  if  reprinted  in  full  herewith. 

CALL,    Rio   Vista — L.    Miller. 
IND.,   Columbus — R.   J.    Gillaspy. 
WIS.,  Glen  Haven— W.   J.   Jordan. 

Jobbers  and  Dealers  are  asked  not  to  supply 
the  above  named  firms  with  our  apparatus,  at 
addresses  given  or  any  other  address. 


We  are  always  glad  to  furnish  electros  of  the 
illustrations  appearing  on  the  cover  of  the  Pho- 
nogram to  any  Dealer  who  will  make  use  of 
them.  The  Fort  Wayne  Machine  Company,  of 
Fort  Wayne,  Ind.,  used  the  "Kiss  Waltz"  illus- 
tration from  the  January  cover  on  an  envelope 
and  produced  a  very  striking  effect.  Every 
month's  illustration  can  be  adapted  by  Dealers 
for  the  same  purpose,  or  may  be  placed  upon 
post  cards  together  with  a  list  of  selected  Rec- 
ords. 


12      Edison  Phonograph  Monthly,  Feb.,  1912 


bOne  "Stroke  of  Business" 
_^that  Didn't  Pan  Out. 

The  following  is  an  extract  from  the  Decem- 
ber 2,  1911,  issue  of  the  "Old  Colonial  Me- 
morial," a  local  paper  published  in  Plymouth, 
Mass. 

"May  Interfere  with  Sale. 

"Herbert  H.  Berry  attempted  a  little  stroke  of 
business  this  week,  and  after  he  had  the  goods 
other  parties  made  an  interlerence  with  his  sale, 
and  according  to  Mr.  Berry's  ideas,  may  attempt 
placing  an  injunction  on  his  selling  them  as  he 
intended.  At  the  sale  of  the  stock  of  the  store 
of  the  late  H.  E.  Washburn,  he  purchased  all 
of  the  Edison  Phonograph  records,  and  proposed 
to  dispose  of  them  at  a  figure  less  than  tne  reg- 
ular established  price.  vVednesday  morning  a 
stranger  appeared  and  bought  three  records,  and 
was  said  to  have  come  from  some  branch  office 
of  the  record  makers,  to  make  an  investigation. 
After  buying  the  records  he  went  out  to  make 
an  affidavit  of  the  transaction,  and  what  his 
plans  after  that  were  have  not  been  made  pub- 
lic. Phonograph  and  talking  machine  owners 
will  recall  that  there  is  something  in  the  way  of 
a  regulation,  printed  on  the  back  of  the  disc 
records,  and  elsewhere  on  the  cylinder  ones 
concerning  the  price  at  which  they  are  to  be 
sold,  and  at  that  figure  only,  and  the  move  on 
Mr.  Berry's  speculation  was  based  on  this." 

That  the  "Old  Colonial  Memorial"  was  in- 
spired in  the  above  prophecy,  is  apparent  from 
the  following  injunction  which  has  been  ob- 
tained by  Thomas  A.  Edison,  Incorporated, 
against  Mr.  Herbert  H.  Berry  and  Mr.  Charles 
Moning,  who  was  associated  with  him  in  the 
transaction. 

UNITED  STATES  OF  AMERICA. 
Massachusetts   District,   ss. 

THE    PRESIDENT    OF    THE    UNITED    STATES 
OF  AMERICA, 

To  Herbert  H.  Berry  and  Charles  Mooney,  both 
citizens  and  inhabitants  of  the  State  of  Illinois,  and 
having  a  regular  and  established  joint  place  of 
business  in  the  Town  of  Plymouth,  County  of  Ply- 
mouth and  State  of  Massachusetts,  within  this  Dis- 
trict, Your  Agents  and  Servants,  GREETING: 

WHEREAS',  New  Jersey  Patent  Company,  a  cor- 
poration created,  organized  and  existing  under  and  by 
virtue  of  the  laws  of  the  State  of  Mew  Jersey,  and 
having  its  principal  office  at  West  Orange,  County  of 
Essex,  in  said  State,  and  a  citizen  of  the  State  of  New 
Jersey,  and  Thomas  A.  Edison,  Incorporated,  a  cor- 
poration created,  organized  and  existing  under  and 
by  virtue  of  the  laws  of  the  State  of  New  Jersey,  and 
having  its  principal  office  at  West  Orange,  County  of 
Essex,  in  said  State,  and  a  citizen  of  the  State  of 
Mew  Jersey,  have  exhibited  their  bill  of  Complaint  be- 
fore the  Justices  of  our  Circuit  Court  of  the  United 
States  for  the  First  Circuit  begun  and  holden  in  Bos- 
ston,  within  and  for  the  District  of  Massachusetts  on 
the  third  Tuesday  of  October,  A.  D.  1911,  against  you 
the  said  Herbert  H.  Berry  and  Charles  Mooney,  pray- 
ing to  be  relieved  touching  the  matters  therein  com- 
plained of,  and  whereas,  by  order  of  said  Court  made 
on  the  twelfth  day  of  December,  A.  D.  1911,  it  was 
ordered  that  a  Restraining  order  issue  under  the  seal 
of  the  said  Court,  to  restrain  you  and  each  and  every 
of   you,    from   doing   all    the   matters   and   things   from 


t-.e  d^ing  of  which  you  are  prayed  to  be  restrained  in 
baid  Bill,  according  in  full  with  the  prayer  of  said 
Bill. 

We,  therefore,  in  consideration  thereof,  ENJOIN 
AND  COiVlMAND  you  each,  and  every  of  you  that 
from  and  immediately  after  the  receipt  and  notice  of 
this  our  Writ,  by  you,  or  any  of  you,  you  shall  not  di- 
rectly or  indirectly  use,  or  cause  to  be  used,  or  sell,  or 
cause  to  be  sold,  or  offer  for  sale,  apparatus,  ariicles 
or  devices  embodying  the  invention  and  improvements 
set  forth  and  claimed  in  Betters  Patent  of  the  United 
States  No.  782,375,  dated  February  14,  1905,  and 
granted  to  the  New  Jersey  Patent  Company,  until 
the  motion  for  injunction  can  be  heard  and  decided 
by    the   court. 

Wherefore  you  are  not  to  fail  on  pain  of  ten 
thousand  dollars,  to  be  levied  on  your  and  each  of 
your  goods,   chattels,   lands  and  tenements,  to   our   use. 

WITNESS  the  Honorable  EDWARD  D.  WHITE, 
Chief  Justice  of  the  United  States,  at  Boston,  this 
twelfth  day  of  December,  in  the  year  of  our  Eord  one 
thousand  nine  hundred  and   eleven. 

A    true    copy: 

Attest: 

Charles   K.    Darling, 

Clerk    U.    S.    District    Court, 
District      of      Massachusetts. 

United  States  of  America,  /„. 

MASSACHUSETTS  DISTRICT,    |ss- 

Boston,    December    13th,    1911. 

I  HEREBY  CERTIFY  that  I  have  notified  the  de- 
fendants, Charles  Moning,  described  in  the  within 
precept  as  Charles  Mooney,  at  11:05  o'clock  A.  M.,  and 
Herbert  H.  Berry  at  11:20  o'clock  A.  M.,  both  at  Ply- 
mouth, in  said  District,  by  delivering  to  them  each  in 
hand  an  attested  copy  of  this  precept. 

GUY    MURCHIE, 
U.    S.    Marshal. 

By   James   A.    Tighe, 

Deputy. 

Fees— Service     $4.00 

Travel 2.22 


CHAREES  K.  DARLING, 

Clerk. 


$6.22 


A  true  copy: 
Attest: 

Charles  K.  Darling 
Clerk  U.  S. 
District      oi 


District   Court, 
Massachusetts. 


There  are  times  when  the  pun,  much  abused 
and  poverty  stricken  and  aged  as  it  generally  is, 
seems  to  justify  its  appearance.  One  day,  when 
Mr.  Potter  was  trying  to  read  a  romantic  story 
to  his  matter-of-fact  wife,  he  had  recourse  to  a 
pun  to  save  his  temper, 

"  'And  so  the  evening  wore  on,'  "  read  Mr. 
Potter,    "  'and '  " 

"What  did  it  wear?"  inquired  his  wife,  in  her 
direst  tone. 

"My  dear,"  said  Mr.  Potter,  after  scarcely  per- 
ceptible hesitation,  "if  you  must  know,  it  was 
the  close  of  an  autumn  day." 


Watch  the  papers  for  Irene  Franklin's  itin- 
erary. When  she  comes  your  way,  make  a  noise 
to  the  effect  that  she  is  also  singing  in  your  store 
— by  request. 


Edison  Phonograph  Monthly,  Feb.,  1912       13 

The  Other  13,000 


Mohammed  and  the  Moun- 
tain 


%• 

JDMluflL  '* 

s&JELlj 

z^rjt 

.1 

i»         ■  -  Mr **« 

i 

Charles  D.  Blaine,  of  San  Luis  Obispo,  Cal., 
feeling  that  the  public  was  not  coming  to  him 
rapidly  enough,  put  a  Phono-tonneau  on  his  ma- 
chine and  proceeded  to  go  to  the  public.  Wild 
country  is  no  obstacle  to  this  hustler — as  is  am- 
ply shown  in  the  accompanying  illustration — for 
the  simple  reason  that  he  realizes  what  the  Pho- 
nograph means  to  people  who  are  more  or  less 
isolated. 

Mr.  Blaine  writes  that  his  "limousine"  holds 
four  machines  and  two  hundred  Records,  while 
his  running  boards  carry  repair  tools,  catalogs, 
and  extra  Records  when  occasion  demands.  His 
enclosures  show  some  wide-awake  advertising  in 
the  local  newspapers,  in  circularization  and  in 
concert  work.  He  very  naturally  finds  that  busi- 
ness is  excellent  and  he  believes  that  the  pros- 
pect for  1912  is  very  promising. 


This  picture,  recently  forwarded  to  us  by  the 
Peoria  Phonograph  Co.,  Peoria,  111.,  shows  an 
excellent  adaptation  of  one  of  the  early  Edison 
Window  Displays.  It  is  particularly  notewor- 
thy in  that  it  demonstrates  beyond  question  that 
only  very  few  fixtures  and  a  small  financial  out- 
lay are  really  essential  to  the  arrangement  of  a 
beautiful  window. 


Resultful  Edison  Window 
Display 

The  excellent  effects  obtainable  with  the  Edi- 
son window  displays  is  well  illustrated  by  the 
show  window  of  M.  W.  Waitt  &  Co.,  Vancouver, 
B.  C,  who  do  a  heavy  Edison  business  in  that 
section  of  the  Dominion  of  Canada.  The  com- 
pany state  that  the  various  Edison  window  dis- 
plays have  never  failed  to  produce  substantial 
results  in  the  form  of  sales  and  prospects,  and 
that  in  their  opinion  no  Edison  Dealer,  whether 
small  or  large,  should  be  without  them.  The 
accompanying  view  of  the  window  (omitted 
here  for  lack  of  space)  was  taken  at  night  and 
throws  into  striking  relief  the  various  strong 
points  of  the  display,  which,  it  might  be  men- 
tioned, has  already  influenced  considerable  holi- 
day trade.— Talking  Machine  World. 


Charles  B.  Nelson,  Edison  representative  in 
Kimberley,  Johannesburg  and  Durban,  South 
Africa,  has  been  running  a  very  comprehensive 
and  striking  advertisement  in  South  Africa  peri- 
odicals and  newspapers.  He  uses  a  cut  indi- 
cating the  struggle  between  the  Home  and  Evil 
Byways  for  the  possession  of  young  folks,  urging 
the  Edison  as  a  strong  factor  on  the  side  of  the 
Home. 


Crop  failures  in  that  section  of  Kansas  imme- 
diately bordering  upon  Ottawa  have  not  hurt 
the  Phonograph  business  of  C.  W.  Hjort,  an 
Edison  Dealer  of  that  city.  Three  years  ago 
he  was  carrying  three  machines  and  500  Rec- 
ords, then  he  had  an  attack  of  "hustlitis,"  moved 
into  a  fine  new  store,  and  stocked  it  with  thirty- 
five  machines — from  Gems  to  Amberolas — and 
four  each  of  every  Amberol  Record.  He  now 
reports  excellent  business  and  fine  prospects. 


The  dealer's  is  an  honorable  craft,  and  every 
day  it  is  more  and  more  evident  that  the  dealer 
has  it  in  his  power  to  become  an  educator  in  his 
community.  There  are  to-day  many  dealers 
who  are  really  responsible  for  the  marked  cul- 
tivation of  musical  taste  in  their  spheres  of  in- 
fluence; and  while  this  has  been  a  matter  of 
growth,  it  is  a  sure  indication  of  the  potentiality 
of  every  dealer  to  educate  his  customers  in  mu- 
sical culture. — R.  W.  Laurence,  in  Musical  Age. 


14       Edison  Phonograph  Monthly,  Feb.,  1912 


You  were  never  too  young — 
You  will  never  be  too  old — to  enjoy  the 

EdisonPhonograph 


The  Edison  Phonograph   is  not 
only   the  greatest   musician  of  all 

the  ages — it  is  all  the  great  musicians 
of  the  present  day  —  playing  all  of 
the  greatest  music  ever  written. 
You  select  your  program  to  suit 
your  audience  when  you  own  an 
Edison  Phonograph.  The  songs  you 
love  best,  sung  by  the  singers  who 
sing  them  best — your  kind  of  music, 
rendered  as  only  the  Edison  can  ren- 
der it — as  true  to  life  as  the  original. 


The  Edison  tone  is  pure,  smooth, 
subdued  and  true,  because  of  the 
rounded,  button-shaped  sapphire  re- 
producing point,  which  gives  exactly 
the  right  volume  of  sound  for  the 
home.  And  the  sapphire  point  is  per- 
manent— lasts  forever.  No  changing 
needles,  no  scratching  or  wearing 
of  records. 

Edison  Phonographs,  $15.00  to  $200.00. 
Edison  Standard  Records,  35c.  Edison 
Amberol  Records  (play  twice  as  long),  50c. 
Edison  GrandOpera  Records,  75c.to  $2.00. 


,L 


Yours  for  the  Asking! 

Here  is  a  salesman  waiting  to  help  you — but  he  will  ask  no  salary. 
His  name  is  ' 'Ready-made  ad  electro  No.  32,"  and  he  is  at  your 
beck  and  call,  but  don't  send  for  him  unless  you  really  intend  to  use 
him,  as  he  costs  us  considerable  money,  though  he  costs  you  nothing. 

If  this  salesman  is  more  than  you  feel  that  you  need,  a  request 
for  "Stock  Electro  No.  792"  will  bring  a  cut  of  the  illustration  only. 


Edison  Phonograph  Monthly,  Feb.,  1912      IS 

Advance  List 

of  Edison  Amberol  and  Edison  Standard  Records 

for  April,   1912 

7  HE  Amberol  and  Standard  Records  listed  below  will  be  shipped  from  Orange  in  time  to  reach 
all  Jobbers  in  the  United  States  and  Canada  before  March  25th,  1912,  all  things  being  favor- 
able, and  they  may  be  reshipped  to  Dealers  at  8  A.  M.  on  March  23d.  They  must  not,  how- 
ever, be  exhibited,  demonstrated  or  placed  on  sale  by  Jobbers  or  Dealers  until  8  A.  M.  on 
March  25th.  Supplements,  Phonograms,  Bulletins  and  Hangers  will  be  shipped  with  Records.  These 
may  be  distributed  to  Dealers  after  March  20th,  but  must  not  be  circulated  among  the  public  before 
March  25th.  Jobbers  and  Dealers  may,  however,  deposit  Supplements  and  Phonograms  in  Mail 
Boxes  or  Post  Offices  after  5  P.M.  on  March  23d,  for  delivery  on  the  morning  of  the  25th.  Jobbers 
are  required  to  place  orders  for  April  Records  on  or  before  February  10th.  Dealers  should  place 
April  orders  with  Jobbers  before  February  10th  to  insure  prompt  shipment  when  Jobbers'  stock  is 
received. 

Edison  Amberol  Concert  Records 

75  CENTS  EACH  IN  THE  UNITED  STATES;  $1.00  EACH  IN  CANADA 

28011  Hymn  to  the  Emperor — "Kaiser   Quartet"  Olive  Mead  String   Quartet 

Franz  Josef  Haydn  (1732-1809)  composed  this  superb  Austrian  National  Anthem,  known 
as  the  "Emperor's  Hymn,"  to  be  sung  in  all  the  principal  theatres  in  Vienna  on  the 
Emperor's  birthday,  February  12,  1797.  The  composer  later  made  it  the  theme  of  four 
variations  in  his  famous  "Kaiser  Quartet,"  op.  77.  The  Olive  Mead  Quartet — composed 
of  Olive  Mead,  first  violin;  Vera  Fonaroff,  second  violin;  Gladys  North,  viola,  and  Lillian 
Littlehales,  violincello — gives  the  theme  the  third  variation  for  the  'cello  and  the  finale 
of  the  quartet.  This  is  a  beautiful  Record  of  a  hymn  which  is  famous  from  both  an  his- 
torical and  a  musical  point  of  view. 

28012  Beloved,    It   Is    Morn  Charles  Hackett 

This  is  a  rare  treat  to  the  person  of  discriminating  taste.  It  is  a  beautiful  poem  of  deep 
devotion  which  in  its  strength  partakes  almost  of  a  religious  nature.  The  music  is 
triumphant,  joyous — it  is  the  awakening  of  a  happy  soul  to  a  new  day  of  inspiring  beauty. 
Charles  Hackett,  a  new  Edison  tenor,  is  fortunate  in  choosing  this  song  with  which  to 
make  his  first  appeal  to  the  Phonographic  world.  Music  by  Florence  Aylward;  words  by 
Emily  Hickey.     Chappell  &  Co.,  of  New  York  City,  are  the  publishers. 

28013  Sing,   Smile,   Slumber  Marie    Rappold 

This  song,  sometimes  known  as  "Gounod's  Serenade,"  is  one  of  the  best  known  of  this 
famous  composer's  works.  It  is  a  delicate  little  composition,  typical  of  the  modern  French 
school,  and  admirably  suited  to  the  poem  which  is  by  Victor  Hugo.  Marie  Rappold's 
sweet  soprano  is  perfectly  adapted  to  songs  of  this  character,  and  her  charming  per- 
formance has,  in  this  case,  been  aided  by  a  special  orchestral  arrangement  in  which  a 
pizzicato  accompaniment  produces  a  fine  serenade  effect.  Published  by  G.  Schirmer, 
New  York   City.  

Special  Engagement  for  the  Edison  Phonograph 
IRENE  FRANKLIN 
The  Vaudeville  Headliner,  in  her  Great  Repertoire  of  Original  Character  Songs 
with  BURT  GREEN  at  the  Piano 

There  are  probably  very  few,  in  the  aggregate,  who  have  not  howled  with  glee, 
on  one  occasion  or  another,  at  the  inimitable  character  singing  of  vaudeville's  greatest 
favorite,  Irene  Franklin.  She  has  been  a  headliner  for  a  long  (but  not  too  long) 
time,  and  we  feel  fortunate  indeed  in  being  able  to  announce  that  her  first  Records  for 
any  music-reproducing  instrument   are   to   be   offered   on   the   Edison   Phonograph. 

As  a  singer  of  character  and  "kid"  songs,  Miss  Franklin  stands  to-day  with  no  near 
rival,  combining,  as  she  does  in  her  work,  a  keen  appreciation  of  the  smallest  detail  in 
the  humorous  possibilities  of  a  piece,  with  a  natural  leaning  toward  the  art  of  imitating.  Further- 

( Always  specify  on  your  orders  whether  you  want  Amberol  or  Standard  Records.) 


16      Edison  Phonograph  Monthly,  Feb.,  1912 

more,  there  is  never  any  doubt  that  she  thoroughly  enjoys  singing  her  songs.  Her  spirited, 
whole-hearted  entry  into  the  portrayal  of  any  character  which  she  assumes  never  fails 
to  win  new  friends  for  her  and  enthusiastic  applause  from  her  old  friends. 

In  the  following  Records  we  hear  the  vaudeville  star  at  her  best.  Every  song  is  "Irene- 
true-to-life."  When  to  the  superb  ability  of  the  singer  is  added  the  clever  playing  of 
Burt  Green  at  the  piano,  the  Records  leave  little  to  be  desired.  All  three  songs  were 
written  and  composed  by  Miss  Franklin  and  Mr.  Green. 

950  I've   Got   the  Mumps  Irene   Franklin 

Miss  Franklin  leads  off  her  series  of  Edison  Records  with  one  of  her  greatest  successes  and 
juvenile  character  creations,  "I've  Got  the  Mumps."  The  song  offers  unlimited  oppor- 
tunities for  fun-making  and  any  who  have  ever  had  the  good  fortune  to  hear  Miss  Franklin 
sing,  it  from  the  stage  knows  that  she  does  not  miss  a  single  one  of  them.  Burt  Green 
at  the  piano. 

951  The  Talkative  Waitress  Irene  Franklin 

Miss  Franklin's  next  Record  is  a  screamingly  funny  characterization  of  a  type  of  restaurant 
waitress  found  in  the  larger  cities,  particularly  in  New  York.  The  versatility  of  the  artist 
in  portraying  first  one  character  and  then  another  is  well  exemplified  here.  No  two 
characters  could  call  for  wider  range  of  work  than  that  of  the  child  in  "I've  Got  the  Mumps" 
and  "The  Talkative  Waitress,"  yet  both  are  absolutely  perfect  in  every  detail.  Burt  Green 
again  assists  at  the  piano. 

952  I  Want  to  be  a  Janitor's    Child  Irene  Franklin 

For  Miss  Franklin's  third  Record  she  goes  back  to  the  juvenile  again;  this  time  with 
orchestra  accompaniment  for  a  change.  A  little  girl  is  portrayed  who  has  everything  in 
life  that  one  could  wish  for,  yet  who  innocently  envies  the  lot  of  the  janitor's  child  and 
her  apparent  freedom,  for  she  can  "sample  all  the  'goodies'  that  the  grocer  brings,  dig  into 
the  ash  can  and  find  nice  things."  All  three  of  these  Records  are  in  a  class  by  themselves 
and  will,  we  know,  be  appreciated  at  their  full  worth  by  every  owner  of  a  Phonograph. 

Edison  Amberol  Records 

UNITED  STATES  LIST,  50  CENTS;  CANADIAN,  65  CENTS 

953  Waldmere  March  New  York  Military  Band 

This  march  should  have  been  on  the  Amberol  list  'ere  this;  our  Standard  Record  of  it  has 
always  been  so  popular.  Its  listing  recalls  the  interesting  fact  that  it  was  written  by 
F.  H.  Losey,  while  he  was  riding  on  a  trolley  car  running  between  Erie  and  Waldmere, 
Pa.  Mr.  JLosey  was  conductor  of  a  band  in  the  latter  city  at  the  time  and  named  the  piece 
for  his  home  town.  The  air  is  melodious,  the  coda  being  particularly  effective,  and  the 
rhythm  right  for  marching.     Published  by  Carl  Fischer,  New  York  City. 

954  Rum  Turn  Tiddle  Billy  Murray  and  Chorus 
This   novelty   song  is   a   combination   of    several    of   the   most   popular    ragtime    songs    now 
current  in  vaudeville  and  is  being  featured  with  complete  success  by  Bessie  Wynn,  Maggie 
Cline  and  other  favorites.    As  produced  on  this  Record,  it  introduces  humming  and  whistling 
effects   as   added   attractions.     Orchestra   accompaniment.     Music   by  Jean   Schwartz;   words 

by  Edward  Madden.    Published  by  Jerome  and  Schwartz  Publishing  Co.,  New  York  City. 

955  Maybe  That  Is  Why  I'm  Lonely  Anna  Chandler 
"Lonely"  songs  seem  to  be  Miss  Chandler's  forte — just  why  is  difficult  to  understand,  for 
with  her  tremendous  success  here  and  abroad  she  should  be  anything  but  "sad  and  blue" ! 
This  particular  song  of  the  "lonely"  class  has  enough  distinctive  features  to  stand  on  its 
own  feet  without  regard  to  its  predecessors,  and  we  predict  great  favor  for  it.  George  W. 
Meyer,  whose  tuneful  songs  have  appeared  from  time  to  time  on  Edison  Records,  is  the 
composer  of  the  music,  and  Jce  Goodwin,  the  writer  of  the  words.  Orchestra  accompani- 
ment.   Published  by  Jerome  H.  Remick  &  Co.,  New  York  City. 

956  By  the  Light  of  the  Jungle  Moon  Walter  Van  Brunt  and  Mixed  Chorus 
Jungle  songs  are  always  in  order,  but  we  have  not  had  one  for  some  time.  To  make  this 
one  especially  attractive,  we  arranged  a  quartet  comprising  Elizabeth  Spencer,  soprano; 
Elsie  Baker,  contralto;  Harry  Anthony,  tenor,  and  Frank  Croxton,  bass — a  combination  not 
heretofore  listed — to  assist  Mr.  Van  Brunt.  This  song  suggests  "Moonlight  in  Jungleland" 
(Amberol  No.  415),  and  will  undoubtedly  rival  it  in  popularity.     Orchestra  accompaniment. 

J.  Caldwell  Atkinson  composed  the  music,  and  Powell  I.  Ford  wrote  the  words.  Jerome 
H.  Remick  &  Co.,  New  York  City,  are  the  publishers. 

957  Nothing  to  Do  Until  To-morrow  Evan  Baldwin 
It  is  impossible  to  estimate  even  in  round  figures  the  number  of  people  who  have  laughed 

at  the  unfortunate  "guy"  depicted  in  "Tad's"  New  York  Journal^  cartoons — the  chap  who 
pretends  he  is  happy  over  being  worked  to  death  at  some  new  job.     This   song  is  based 

(Always  specify  on  your  orders  whether  you  want  Amberol  or  Standard  Records.) 


Edison  Phonograph  Monthly,  Feb.,  1912      17 

upon  his  experiences  and  has  been  very  cleverly  adapted.  Evan  Baldwin  was  chosen  to 
make  the  Record  because  his  voice  seemed  to  fit  the  song  unusually  well.  The  orchestra 
accompaniment  is  specially  arranged  to  enhance  the  effect  of  his  rendition.  Music  by  George 
W.  Meyer,  words  by  Jack  Drislane.  Published  by  F.  B.  Haviland  Publishing  Co.,  New 
York  City. 

958  An   Easy  Job   on  the  Farm  Golden    and    Hughes 

Another  vaudeville  sketch  by  this  popular  pair,  who  have  talked  and  laughed  themselves 
into  thousands  of  homes.  The  text  of  this  Record  is  somewhat  on  the  style  of  "Nothing 
to  Do  Until  To-morrow,"  which  also  appears  in  this  supplement. 

959  The   Old   Church   Hymns   and  Bells        James  F.  Harrison  and  Edison  Mixed  Quartet 

The  remarkable  clarity  of  Mr.  Harrison's  baritone  voice  is  especially  notable  in  this — 
his  latest — Record,  which  tells  the  pathetic  story  of  old  age.  Bells  supplement  the  orchestra 
accompaniment,  blending  perfectly  with  the  excellent  , mixed  quartet.  The  song  recalls 
Amberol  Record  No.  398  "Old  Jim's  Christmas  Hymn,"  and  introduces  "Abide  With  Me" 
and  "Jerusalem  the  Golden."  W.  E.  Naunton  and  A.  Chrystal  wrote  the  music  and  words 
of  this  song,  the  listing  of  which  was  prompted  by  many  requests  from  our  Australian  friends. 

960  Hornpipe  Medley  Charles  D'Almaine 

D'Almaine' has  made  many  excellent  violin  Records  for  us  and  we  feel  sure  that  this  med- 
ley, introducing  "Jenny  Linn,"  "Lockers,"  "Acrobat,"  "Champion'  and  "Autograph"  horn- 
pipes, will  appeal  to  many  "landlubbers"  just  as  strongly  as  it  will  to  "old  salts."  Orches- 
tra accompaniment. 

961  In  a  Little  While  Campbell  and  Gillette 

A  tenor  duet,  styled  a  "novelty  song"  by  the  composers,  rendered  in  good  style  by  this  popu- 
lar team  whose  Records  in  previous  Edison  lists  have  made  them  thousands  of  friends. 
A  very  catchy  swing  and  a  peculiar  break  in  the  time  at  the  end  of  each  line,  which  is 
accentuated  by  the  orchestra,  make  this  an  extremely  desirable  Record.  George  Christie, 
author  of  the  song,  has  gained  considerable  popularity  as  the  writer  of  "Baby  Rose" 
(Amberol  No.  719)  and  "If  All  My  Dreams  Were  Made  of  Gold"  (Amberol  No.  891). 
Words  by  Jack  Kingsley.     Published  by  M.  Wirmark  &  Sons,  New  York  City. 

962  Moonlight  Bay  Premier  Quartet 

A  well-balanced  male  quartet  can  invariably  please  an  audience  which  has  a  good  ear  for 
harmony.  In  this  tuneful  song  the  air  is  carried  by  different  parts  at  different  times,  while 
the  remaining  voices  constitute  a  vocal  accompaniment,  augmented  by  an  orchestra.  The 
quartet  finishes  the  performance  by  introducing  banjo  and  other  effects  while  singing  in 
subdued  tones.  Music  by  Percy  Wenrich ;  words  by  Edward  Madden.  Jerome  H.  Remick 
&  Co.,  of  New  York  City,  are  the  publishers. 

963  Mollie   Darling  Will  Oakland  and  Chorus 

An  old  time  favorite  ballad.  Will  Oakland  and  a  male  quartet  have  made  a  perfect 
Record  of  the  exquisite  harmony  contained  in  this  old  song,  which  is  very  well  adapted 
to  Oakland's  high  tenor.  In  songs  of  this  nature  there  is  always  a  note  of  tenderness 
which  appeals  to  many  people,  and  we  believe  that  this  Record  will  find  a  host  of  admirers. 
Orchestra  accompaniment.  Words  and  music  by  Will  S.  Hays.  Published  by  Oliver 
Ditson  Company,  of  Boston. 

964  The   Harbor    of   Love    Medley  National  Promenade  Band 

This  "dandy"  waltz  was  recorded  especially  for  dancing,  and  it  has  no  superior.  It  intro- 
duces "The  Harbor  of  Love,"  "The  Hour  That  Gave  Me  You,"  and  "You'll  Do  the  Same 
Thing  Over  Again" — all  popular  "hits"  of  the  day.  Being  a  band  selection  it  is  suitable  for 
use  in  any  hall,  no  matter  how  large,  and  it  will  never  fail  to  demand  encores.  Published 
by  Jerome  H.  Remick  &  Co.,  of  New  York  City. 

965  Love's  Sentence  Ada  Jones   and  Billy  Murray 

A  waltz  time  song  with  rather  novel  words,  sung  as  a  conversational  duet  by  Edison 
favorites  of  long  standing,  to  an  orchestral  accompaniment.  Music  by  George  W.  Meyer; 
words   by  Joe   Goodwin.     Publishers,   F.   B.    Haviland   Publishing    Co.,    of    New   York    City. 

*966      Ragtime  Violin  Premier   Quartet 

Irving  Berlin,  writer  of  "Alexander's  Ragtime  Hand"  (Amberol  No.  817),  recently  produced 
this  somewhat  similar  ragtime  tune  and  its  success  was  instantaneous.  It  is  the  sort  of 
song  that  sets  everybody's  feet  going  and  the  Premier  Quartet  do  not  lose  a  single  oppor- 
tunity to  "rag"  it — nor  does  the  accompanying  orchestra.  The  Record  is  one  of  the  "hits" 
of  the  list,  as  one  would  naturally  suppose  it  would  be,  taking  into  consideration  the  wide 
vogue  the  song  has  already  enjoyed.  Published  by  the  Ted  Snyder  Company,  of  New 
York  City. 

*  This  selection  will  be  illustrated  on  the  cover  of   the   April    Phonogram. 


18     Edison  Phonograph  Monthly,  Feb.,   1912 

967  Dancing  on  the  House  Top  Charles   Daab 

Bells  solos  have  always  achieved  great  popularity — due  partly  perhaps  to  the  remarkable 
clarity  of  tone  produced  by  the  Phonograph.  This  Record  is  one  of  the  most  popular  solos 
of  the  Standard  Records,  of  which  No.  519  achieved  unusually  wide  favor.  The  orchestra 
accompaniment  takes  the  form  of  obligatos  and  interludes,  making  the  Record  exceedingly 
musical  and  attractive.     Music  by  Edwin  Christie. 

968  The   Song  of  Triumph — Easter   Anthem  Edison   Mixed   Quartet 
This  is  our   annual   Easter  Record   and   is   a   song  of   triumph,   written   by  I.   H.   Meredith, 
author^  of    "Bells^  of    Christmas"    (Amberol    No.    560).      It    is    an    inspiring    Easter    anthem, 
the   spirit  of  which   is   exemplified    by   the   triumphant   introductory   notes    of    the    trumpets, 
followed  by  the  quartet  of  mixed  voices,  leading  to  a  soprano-tenor  duet,   and  culminating 

in  th^  singing  by  the  full  chorus  of  the  joyful  tidings  "Sing  Every  Nation  for  the  Saviour 
Now  is  Risen  from  the  Grave."  A  specially  arranged  organ  and  orchestra  accompaniment 
adds  a  finish  to  this  production  which  could  not  be  excelled.  Words  by  Edith  Sanford 
Tilktson.     Published  by  Tullar-Meredith  Co.,  New  York  City. 

969  Ye  Merry  Birds,  That  Sweetly  Sing  Elizabeth  Spencer 
This  I  eautiful  song  was  composed  by  Ferdinand  Gumbert,  a  native  of  Berlin,  who  was 
famous  as  a  singer  and  composer  of  German  operettas  and  many  songs  of  an  unusually 
high  order.  In  the  original  version  (O  bitt'  euch,  liebe  Vogelein)  this  song  has  always  been 
considered  one  of  the  gems  of  German  music,  and  in  the  English  translation  it  has  gained 
great  popularity  as  a  concert  number.  Elizabeth  Spencer  does  the  old  favorite  complete 
justice,  and  her  performance  is  ably  augmented  by  an  orchestra  accompaniment. 

970  Angel's   Serenade  Venetian    Instrumental    Trio 
There  is  scarcely  a  musical   ear  in   the  country  which  has   not  been  charmed   at  one   time 

or  another  by  this  sweet  melody,  which  seems  to  have  been  created  especially  for  the  violin. 
The  Record  introduces  a  beautiful  flute  obligato  to  the  sustained  melody  of  the  violin, 
while  thj  harp  carries  a  delightfully  harmonious  accompaniment  through  the  selection.  This 
is  a  Record  for  musical  people,  and  as  such  will  be  appreciated  by  those  who  value  the 
Phonograph  for  the  inspiring  melodies  it  brings  into  the  home.     Composer,  G.  Braga. 

971  Your    Smile  Elsie    Baker 
Elsie  Baker  has  in  this  Record   produced   one   of  the  most  charming  songs   to   be   found   in 
the   realm  of  sentimental   ballads.     The  fact  that  it  has   always   proven   to   be   one   of   her 
most  successful  songs  at  concerts  and  song  recitals  has  prompted   its   appearance  upon   our 
list  and  we  are  confident  that  it  will  serve  to  increase  her  already  large  following.     Songs 

of  this  variety  seem  peculiarly  well  suited  to  a  contralto  voice,  especially  one  that  can 
bring  out  all  that  is  best  in  it.  Orchestra  accompaniment.  Music  by  Dorothy  Forster; 
words  by  Harold  Simpson;  publishers,  Chappell  &  Co.,  New  York  City. 

972  The  Broken  Melody  American  Standard  Orchestra 
A  splendid  orchestra  Record  of  one  of  the  most  beautiful  and  original  concert  pieces  of 
recent  years.  It  was  originally  written  as  a  'cello  solo  and  was  performed  as  such  by 
the  composer,  Auguste  van  Biene,  in  the  play  "The  Broken  Melody,"  which  scored  a  great 
success  here  and  abroad.  The  selection  has  a  beautiful  flowing  melody  in  which  there 
occurs  a  sudden  break  or  suspense,  giving  a  surprising  and  fascinating  effect  to  the  already 
charming  harmony  of  the  piece.      Published  by  E    Ascherberg  &  Co.,  of  London. 

973     I  Will  Magnify  Thee,  O  God  Agnes  Kimball  and  Reed  Miller 

Joseph  Mosenthal,  the  composer  of  this  beautiful  sacred  duet,  was  born  in  Kassel,  Ger- 
many, in  1834.  He  became  one  of  the  best  known  musicians  in  New  York,  was  organist 
and  choir  master  of  Calvary  Church  1860-1887,  and  from  1867  to  the  time  of  his  death  in 
1896,  he  was  conductor  of  the  New  York  Mendelssohn  Glee  Club.  This  song  is  one 
of  Mosenthal's  best  known  sacred  songs  and,  as  rendered  by  these  well-known  artists,  it 
makes  a  finished  and  charming  Record.  Orchestra  accompaniment.  Published  by  G.  Schir- 
mer,  New  York  City. 
974      Second  Polonaise  Edison   Concert   Band 

The  Hungarian  Rhapsodies  of  Liszt  are  famous  the  world  over.  This  Second  Polonaise 
has  a  somewhat  similar  movement,  of  Hungarian  character,  and  is  probably  the  most 
celebrated  of  this  great  composer's  works  of  this  type.  The  piece  is  recognized  as  an 
extremely  difficult  piano  composition,  and  as  arranged  for  orchestration  requires  the  utmost 
skill  for  proper  rendition.  The  musically  well  informed  will  be  particularly  pleased  by 
this  selection.    Published  by  Carl  Fischer,  New  York  City. 

Edison  Standard  Records 

UNITED  STATES  LIST,  35  CENTS;  CANADIAN  40  CENTS 
10546      Florentiner  March  Sousa's    Band 

Sousa's  band  never  fails  to  make  a  success  of  any  piece  it  attempts,  and  this  excellent 
march  by  Julius  Fucik  has  proven  to  be  another  welcome  addition  to  the  extensive  repertoire 
of  this  celebrated  organization.  The  Record  is  a  good  one,  and  does  full  justice  to  both 
the  selection  and  the  performers.     Hawkes  &  Son,  London,  are  the  publishers. 

(Always  specify   on  your  orders  whether  you  want  Amberol  or  Standard  Records.) 


Edison  Phonograph  Monthly,  Feb.,  1912       19 


10547  Way  Down  East  Where  I  Belong  Byron    G.    Harlan 

A  new  "rube"  song  by  .'..is  well-known  Edison  artist.  It  has  a  humorous  text,  a  catchy  air, 
and  introduces  barn-yard  effects  at  various  times.  The  orchestra  accompaniment  is  eccentric 
and  very  much  in  keeping  with  the  character  of  the  song.     Words  by  William  J.  McKenna. 

10548  Rum  Turn  Tiddle  Billy   Murray   and   Chorus 

The  latest  Metropolitan  "hit,"  which  also  appears  in  this  supplement  under  Amberol  No. 
954.  Orchestra  accompaniment.  Music,  Jean  Schwartz;  words,  Edward  Madden;  pub- 
lishers, Jerome  &  Schwartz  Publishing  Co.,  New  York  City. 

10549  Queen  of  the  Burlesque  Oily   Oakley 

Oily  Oakley,  the  favorite  English  banjoist,  has  performed  very  successfully  for  the  Edison 
in  the  past,  and  we  have  every  reason  to  expect  that  this  new  banjo  Record  will  prove  as 
popular  as  have  the  others  by  the  same  artist.     Music  by  A.  Tilley. 

10550  Moonlight   Bay  Premier  Quartet 

A  make-over  by  the  same  quartet  of  the  tuneful  selection  on  Amberol  No:  962  in  this 
supplement.  Orchestra  accompaniment.  Words  and  music  by  Edward  Madden  and 
Percy  Wenrich ;  publishers,  Jerome  H.  Remick  &  Co.,  New  York  City. 


Foreign  Records  for  April,  1912 

AMBEROL:    U.  S.  LIST,  50c.  EACH;    CANADIAN,  65c.  EACH. 
STANDARD:  U.  S.  LIST.  35c.  EACH;  CANADIAN,  40c.  EACH. 


BRITISH  AMBEROL  FOR  FEBRUARY. 

12404  Selection  from  The  Mousme,  Talbot  & 

Monckton  National  Military  Band 

12405  Let's  All  Go  Mad,  Godfrey  &  Williams 

Billy  Williams 

12406  Hearts  of  Oak,  Garrick  &  Dr.  Boyer 

Peter  Dawson 

12407  There's  Plenty  of  Room  in  the  Park, 

Harrington  &  Neat  Florrie  Forde 

12408  Dreaming  Waltz,  Joyce  Alhambra  Orchestra 

12409  Hymns  My  Mother  Used  to  Sing,  Langford 

David  Brazell 

12410  It  Was  Three  O'Clock  in  the  Morning,  Penso 

Jack  Charman 

12411  Les  deux  Magots — Overture,  Bouillon 

(Concertina)  Alexander  Prince 

12412  Kathleen  Mavourneen,  Crawford  &  Crouch 

Ernest  Pike 

12413  Baby's  Box  of  "Toys,  Penso  Stanley  Kirkby 

12414  The  Emperor  Passes— Patrol,  Vollstedt 

H.  M.  Irish  Guards  Band 

12415  I  Wish  I  Had  Some  One  to  Love  Me.  Lauder 

Harrv  Lauder 


BRITISH  STANDARD  FOR  FEBRUARY. 

14107  Gendarmes  March,  Brandt 

H.  M.  Irish  Guards  Band 
141  OS  Why  Can't  We  Have  the  Sea  in  London? 

Godfrey  &  Williams  Billy  Williams 

14109  Just  a  Wee  Deoch-An-Doris,  Morrison  & 

Cunliffe      \  Florrie  Forde 

14110  On  the  Road  to  Zag-a-Zig,  Herman  Finck 

Alhambra  Orchestra 

14111  Sing  Something  Irish  to  Me,  Godfrey 

David  Brazell 

14112  O'Brien,  Murphy  Stanley  Kirkby 

14113  Down  by  the  Old  Mill  Stream,  Tell  Taylor 

Albert  Crawley 

14114  Captain  Ginjah.  O.T.,  Leigh  Jack  Charman 

14115  Viva  La  Jota  Spanish  March,  Marquina 

National  Military  Band 

141 16  The  Coulin  (Irish  Bagpipe)  W.  N.  Andrews 

GERMAN  AMBEROL  FOR  FEBRUARY. 

15218  Castell-Vajour-Marsch,  Gilbert 

Johann  Strauss  Orchester 

15219  Liebchen  lass  uns  tanzen,  Gilbert 

Lucie  Bernardo  &  Max  Kuttner 

15220  Magdlein  lass  dein  Eigensinn,  Gilbert 

Hedwig  Zimmer 

15221  Eva-Walzer,  aus  "Die  moderne  Eva,"  Gilbert 

Johann  Strauss  Orchester 

15222  Sonntag  ist's,  Muth  &  Bleu  Elite  Quartett 


15223  Flammende  Liebe — Walzerlied,  Mews 

Erich  Schroeter 

15224  Sage  mir:   Ich  hab'  dich  lieb,  Thiele 

Lucie  Bernardo  &  Max  Kuttner 
'  5225    Penkst  du  noch,  Bcreny 

'  Lisa  Weise  &  Hans  Bondy 

GERMAN  STANDARD  FOR  FEBRUARY. 

16218  War  ich  ein  Schwesterlein,  Gilbert 

Johann  Strauss  Orchester 

16219  War  ich  ein  Schwesterlein,  Duett,  Gilbert 

Hedwig  Zimmer  &  Max  Kuttner 

16220  O  blieb'  bei  mir  und  geh  nicht  fort,  Silcher 

Elite  Quartett 

16221  Liebchen  lass  uns  tanzen,  Gilbert 

Johann  Strauss  Orchester 

16222  Jeder  Mann  wenn  er  kann,  Gilbert 

Erich  Schroeter 

16223  Hopla — Yater  merkt's  ja  nicht,  Bercny 

Mila  Endtresser 

16224  Timbuktu-Rheinlander,  Bereny 

Johann  Strauss  Orchester 

FRENCH  AMBEROL  FOR  FEBRUARY. 

17147  La  Housarde — Valse  militaire,  Ganne 

Garde  Republicaine 

17148  Publicite  Moderne,  Doubis  Gabriel  Miller 

17149  La  Jolie  Fille  de  Perth — Quand  la  flamme, 

Bizet  Paul  Payan 

17150  La  Coupe  du  Roi  de  Thule — Arioso, 

Eug.  Diaz  Louis  Dupouy 

17151  La  Ronde  du  soir,  V.  Scotto        Henriette  Leblond 

17152  Parais  a  ta  fenetre,  L.  Gregh  Paul  Dangely 

FRENCH  STANDARD  FOR  FEBRUARY. 

18190  Marche  des  Socialos,  L.  Lust      Henriette  Leblond 

18191  Un  drame  chez  le  coiffeur,  F.  Heintz 

Gabriel  Miller 

18192  Conchita  la  folle,  Galzelli  Georges  Welldy 

SPANISH  AMBEROL  FOR  FEBRUARY. 

8051  La  Golondrina— Cancion,  Narciso  Serradell 

Felix  de  la  Sierra 

8052  El  Rey  que  Rabio — Romanza — "Yoque 

siempre  de  los  hombres  me  burle," 

R.  Chapi  Alicia  del  Pino 

8053  El  Afio  Pasado  por  Agua — Duo  de  los 

Paraguas,  Chueca  y  Valverde 

Jose  Frances  y  Alicia  del  Pino 

SPANISH  STANDARD  FOR  FEBRUARY. 

21 287  Las  Dos  Princesas— Vals — "Son  los  bailes 

de  mascaras."  M.  F.  Caballcro  Jose  Frances 


(Always  specify  on  your  orders  whether  you   n-ant  Amberol  or  Standard   Rccn>ds.) 


Jobbers  of  Edison  Phonographs  and  Records 


ALA.,    Birmingham — Talking*   Machine    Co. 
Mobile — W.   H.   Reynalds. 
Montgomery — R.   L.   Penick 

ARK.,  Fort  Smith — R.   C.  Bollinger  Music  Co. 

CAL.,  Los  Angeles — Southern  Cal.  Music  Co. 
San  Francisco — Pacific  Phonograph  Co. 

COLO.,  Denver — Denver  Dry  Goods  Co. 
Hext  Music  Co. 

CONN.,  New  Haven — Pardee-Ellenberger  Co. 

I>.  C,  Washington — E.  F.  Droop  &  Sons  Co. 

©A.,  Atlanta — Atlanta  Phonograph  Co. 
Waycross — Youmans   Jewelry  Co. 

IDAHO,  Boise — Eilers  Music  House. 

ILL..,  Chicago — Babson  Bros. 

Lyon  &  Healy. 

James  I.   Lyons. 

Montgomery  Ward  &  Co. 

Rudolph  Wurlitzer  Co. 
Peoria — Peoria  Phonograph   Co. 

Putnam-Page  Co.,  Inc. 
Q/uincy — Quincy  Phonograph  Co. 

IND.,  Indianapolis — Kipp-Link        Phonograph 
Co. 

IOWA,  Des  Moines— Harger  &  Blish. 
Sioux  City — Harger  &  Blish. 

LA.,    New   Orleans — National    Automatic    Fire 
Alarm  Co. 
Philip  Werlein,   Ltd. 

MAINE,  Bangor — S.  L.  Crosby  Co. 

Portland — Portland  Sporting  Goods  Co. 

MD„  Baltimore — E.   F.  Droop  &   Sons  Co. 

MASS.,  Boston — Eastern  Talking  Machine  Co. 

Iver  Johnson  Sptg.  Goods  Co. 

Pardee-Ellenberger  Co. 
Fitchhurg — Iver  Johnson  Sptg.  Goods  Co. 
Lowell — Thomas  Wardell. 
Worcester — Iver  Johnson  Sptg.  Goods  Co. 

MICH.,  Detroit — American  Phono.  Co. 
Grinnell  Bros. 

MINN.,  Minneapolis — Laurence  H.   Lucker. 
St.  Paul — W.  J.  Dyer  &  Bro. 
Koehler  &  Hinrichs. 

MO.,  Kansas  City — J.  W.  Jenkins'  Sons  Music 
Co. 
Schmelzer   Arms    Co. 
St.  Louis — Koerber-Brenner  Music  Co. 
Silverstone  Talk.  Mach.  Co. 

MONT.,   Helena — Montana   Phono.   Co. 

NEB,  Lincoln — Ross  P.  Curtice  Co. 
H.  E.  Sidles  Phono.  Co. 
Omaha — Shultz  Bros. 

N.  H.,  Manchester — John  B.   Varick  Co. 

N.  J.,  Hoboken — Eclipse  Phono.  Co. 
Newark — Edisonia  Co. 
Paterson — James  K.  O'Dea. 
Trenton — John   Sykes. 

If.  Y.,  Albany — Finch   &  Hahn. 
Buffalo — W.  D.  Andrews. 

Neal,    Clark   &   Neal   Co. 
Klmira — Elmira  Arms  Co. 
Gloversville — American  Phono.   Co. 


New   York   City— Blackman   Talking   Ma- 
chine  Cg. 
J.  F.  Blackman  &  Son. 
I.    Davega,    Jr.,    Inc. 
S.  B.  Davega  Co. 
Greenhut-Siegel-Cooper   Co. 
John   Wanamaker. 

Oswego — Frank   E.   Bolway. 
Rochester — Talking  Machine  Co. 
Syracuse — W.  D.  Andrews. 
Utica — Arthur  F.  Ferriss. 
William   Harrison. 

OHIO,  Cincinnati — Milner  Musical  Co. 
Rudolph  Wurlitzer  Co. 
Cleveland — Laurence    H.    Lucker. 
Columbus — Perry  B.  Whitsit  Co. 
Dayton — Niehaus   &  Dohse. 
Newark — Ball-Fintze  Co. 
Toledo — Hayes  Music  Co. 

OKLA.,   Oklahoma  City — Schmelzer  Arms   Co. 

OREGON,  Portland — Graves  Music  Co. 

PENNA.,   Allentown — G.   C.   Aschbach. 
Easton — The  Werner  Co. 
Philadelphia— Louis  Buehn  &  Bro. 

C.  J.  Heppe  &  Son. 

Lit  Brothers. 

Penn  Phonograph  Co. 

John  Wanamaker. 

H  A.  Weymann  &  Son. 
Pittsburg — Louis   Buehn   &   Bro. 
Scranton — Ackerman  &  Co. 

Technical  Supply  Co. 
Williamsport — W.  A.  Myers. 

R,  I.,  Providence — J.  A.  Foster  Co. 
J.   Samuels  &  Bro. 

TENN.,  Memphis — F.  M.  Atwood. 
O.    K.    Houck    Piano    Co. 

TEX.,  Dallas — Southern  Talking  Machine  Co. 
El  Paso — W.  G.  Walz  Co. 
Fort  Worth — L.    Shepherd  &   Co. 
Houston — Houston  Phonograph  Co. 
San   Antonio — H.    C.    Rees    Optical    Co. 

UTAH,  Ogden — Proudfit  Sporting  Goods  Co. 
Salt  Lake  City — Consolidated  Music  Co. 

VT.,  Burlington — American  Phono.  Co. 

VA.,  Richmond — C.  B.  Haynes  &  Co. 

WASH.,  Seattle — Eilers  Music  House. 
Spokane — Graves  Music  Co. 

WIS.,  Milwaukee — Laurence  McGreal. 

CANADA,  Quebec — C.  Robitaille. 

Montreal— R  S.  Williams  &  Sons  Co.,  Ltd. 
St.  John— W.  H.  Thorne  &  Co.,  Ltd. 
Toronto — R.  S.  Williams  &  Sons  Co.,  Ltd. 
Vancouver — M.  W.  Waitt  &  Co.,  Ltd. 
Winnipeg — R.  S.  Williams  &  Sons  Co.,  Ltd. 

Babson   Bros. 
Calgary — R.   S.  Williams  &  Sons  Co.,  Ltd. 


<&/£  EDISON 
PHONOGRAPH 
MONTH 


VOL.  X 


March  1912 


No.  3 


EDISON  WINDOW  DISPLAY  FOR  EASTER-No.  18 


Every  Dealer  in  the  country  should  make  a  special 
effort  to  dress  his  store  for  the  Easter  season.  This 
Window  Display  will  make  an  excellent  nucleus. 


^/Te  EDISON  PHONOGRAPH  MONTHLY 


CONTENTS     FOR     MARCH     1912 


Page 

Record  Return  Guide  for  March 2 

Suspended  List,  February  20,   1912 2 

Factory  Visitors   2 

Edison    at   Sixty- five 3 

Current  Printed  Matter 4 

March  Sales 4 

Edison  Window  Display  for  Easter 5 

Artists'    Itineraries    i 5 

Those  Grand  Opera  Records 6 

Fisk  Jubilee   Records 6 

Bohemian    Records    7 

I.  O.  O.  F.  Records 7 

Edison  Concert  at  Northampton 7 


Page 

Spalding's  Violin 8 

The    Edison    in    New    Zealand 9 

Phonograph  Speech 9 

March  17th   10 

Edison    Concerts 10 

Edison  Record  Talent 11 

Walt  Mason   12 

The   Other    13,000 13 

Our    Standing   Offer 14 

Advance  List  of  May  Records 15 

Foreign  Records  for  March 18 

Armand  Vecsey 19 

Edison    Jobbers 20 


Record  Return  Guide  for 
March 

After  March  1st,   1912,  United  States  A  to  L 
Jobbers    and    Canadian    Jobbers    may    return    to 

the  factory  for  credit  under  the  terms  of  the  cur- 
rent 10  per  cent.  Record  Exchange  plan,  Edison 
Amberol  and  Edison  Standard  Records  listed 
up  to  and  including  the  numbers  given  in  the 
following  table: 

AMBEROL      STANDARD 

i  Group 
$2.00  40042 

1.50  35019 

1.00                30041     )  B-112 

Domestic 639  10485 

British 12288  14047 

French 17113  18171 

German 15170  16186 

Italian 7507  20612 

Hebrew 10008  21023 

Spanish 8013  1281 1 

Filipine 8018  21266 

Mexican 6130  20367 

Portuguese 5093  19490 

Argentine 7112  19784 

Cuban None  20711 

Porto  Rican 8511  None 

Swedish 9401  20551 

Bohemian 9805  16544 

Hungarian None  1 5792 

Norwegian 9200  19900 

Polish None  15697 

Belgian None  18480 

Danish None  1 5800 

Holland-Dutch None  18472 

Welsh 12203  12338 

Hawaiian 11504  20716 

Japanese None  12826 

Chinese None  12768 


Boiling  Eggs  by  Phonograph 

To  the  Editor  of  The  Sun— Sir:  The  Edi- 
torial method  of  boiling  an  egg  is  a  trifle  too 
full  of  detail,  to  my  thinking.  Here  is  a  much 
better  plan:  I  have  a  Phonograph.  I  put  my 
eggs  in  boiling  water,  insert  in  the  Phonograph 
a  record,  I  won't  give  away  what  it  is,  which 
plays  for  three  minutes  exactly.  I  set  the 
record  going,  and  when  it  has  run  out  the  eggs 
are  nicely  set  and  ready  for  eating.      Musical. 


Suspended  List,  Feb.  20,  1912 

This  list  is  supplemental  to  the  suspended  Lists 
which  appeared  in  the  June,  1908,  and  succeeding 
issues  of  the  Edison  Phonograph  Monthly. 
These  are  still  in  force  and  must  be  given  the  same 
consideration  by  the  Trade  as  if  reprinted  in  full 
herewith. 

Me.,  Portland — Geo.  W.  Brown. 
Ernest  L.  Small. 

Jobbers  and  Dealers  are  asked  not  to  supply  the 
above  named  firms  with  our  apparatus,  at  addresses 
given  or  any  other  address. 


Factory  Visitors 

Among  those  whom  we  had  the  pleasure  of  en- 
tertaining at  the  factory  during  the  past  few  weeks 
were  the  following: 

W.  O.  Pardee  and  H.  L.  Ellenberger,  Pardee- 
Ellenberger  Co.,  New  Haven,  Conn.;  John  A. 
Popp,  Philadelphia,  Pa. ;  Wm.  Toennies,  Eclipse 
Phonograph  Co.,  Hoboken,  N.  J.;  F.  E.  Bolway, 
Oswego,  N.  Y. ;  W.  A.  Myers,  J.  A.  Myers  and 
Mr.  Metzger  of  W.  A.  Myers,  Williamsport, 
Pa. ;  O.  R.  Moulton  and  W.  A.  Moulton,  Ameri- 
can Phonograph  Co.,  Burlington,  Vt. ;  W.  D. 
Andrews,  Syracuse,  N.  Y.  5  C.  N.  Andrews,  W. 
D.  Andrews,  Buffalo,  N.  Y. ;  Mr.  and  Mrs.  W. 
C.  De  Forest,  Sharon,  Pa. ;  L.  C.  Wisell,  of  Lyon 
&  Healy,  Chicago,  111. ;  W.  O.  Brown,  Dover,  N. 
J.;  F.  Loeffler,  Union  Hill,  N.  J.;  Clarence  H. 
Seavey,  Haverhill,  Mass.;  S.  J.  Francis  and 
Mr.  Harvey,  1\  er  Johnson  Sporting  Goods  Co., 
Boston,  Mass.;  L.  E.  McGreal,  Milwaukee, 
Wis.;  J.  N.  Blackman,  Blackman  Talking  Ma- 
chine Co.,  New  York;  T.  O'Grady  and  Mr. 
Zellman,  The  Edisonia  Company,  Newark,  N. 
J.;  O.  R.  Moulton,  American  Phonograph  Co., 
Burlington,  Vt.;  J.  H.  Massey,  J  A.  Foster  Co., 
Providence,  R.  I. ;  Mr.  Osgood,  A.  B.  Clinton 
Co.,  New  Haven,  Conn.;  Hy  Eilers,  Portland, 
Ore.,  and  George  Heidinger,  Eilers  Music  Co., 
Spokane,  Wash.;  W.  M.  Cole,  H.  E.  Sidles 
Phonograph  Co.,  Lincoln,  Neb. ;  Louis  Buehn, 
Philadelphia,  E.  Buehn,  Pittsburg,  Louis  Buehn 
&  Bro. ;  Hugh  Shields,  Denver  Dry  Goods  Co., 
Denver,   Colo. 


<TD/Te  EDISON 
PHONOGRAPH  MONTHLY 

Published  by  Thomas  A.  Edison,  Inc.,  Orange,  N.  J. 


NATIONAL    PHONOGRAPH    CO.,    LTD.,    VICTORIA    ROAD,    WILLESDEN,    LONDON,    N.    W. 
NATIONAL    PHONOGRAPH    CO.    OF    AUSTRALIA,    LTD.,    364-372   KENT   STREET,   SYDNEY,    N. 
COMPANIA    EDISON    HISPANO-AMERICANA,    VIAMONTE    515,   BUENOS  AIRES. 
EDISON    GESELLSCHAFT,    M.    B.    H.    IO    FRIEDRICHSTRASSE,    BERLIN. 
COMPAGNIE    FRANCAISE    DU    PHONOGRAPHE    EDISON,    42    RUE  DE   PARADIS,    PARIS. 


S.    W. 


All  commun 

cations 

to 

The 

Pho 

nograph 

Mo 

nthlj   should  be  addressed  to 

the 

Advertising 

D 

apartment, 

Orange,  N 

j 

Vol. 

X 

MARCH, 

191 

2 

No. 

3 

Edison  at  Sixty-five  Proud  of  His  Youth 


Nearly  forty  one-time  associates  and  present 
day  admirers  of  Thomas  A.  Edison  gathered 
at  his  home  in  West  Orange,  N.  J.,  last  night, 
to  feast  him  in  honor  of  his  sixty-fifth  birthday 
anniversary  to-day.  A  testimonial  and  loving 
cup  was  presented  to  him,  the  testimonial  by 
T.  Comerford  Martin,  and  the  cup  by  Edward 
H.  Johnson.  On  behalf  of  the  inventor  the 
responses  were  made  by  Samuel  Insull  of 
Chicago. 

The  dinner  was  served  at  7  o'clock  in  the 
music  room  of  Mr.  Edison's  handsome  residence 
in  Llewellyn  Park.  Afterward  there  was  a 
reception,  at  which  the  guests  numbered  twice 
as  many  more.  Mrs.  Edison,  their  daughter 
Madeline,  and  son  Charles,  participated  in  the 
tribute  tc  the  inventor. 

The    testimonial,    engrossed,    was    worded    as 
follows: 
To   Thomas  Alvah    Edison,   greeting: 

On  this  your  sixty-fifth  birthday  and  thirty-third  anni- 
versary of  your  inauguration  of  the  now  world-wide 
industries,  bared  on  the  generation  and  distribution  of 
electrical  energy,  your  associates  in  the  pioneering  days 
unite  in  this  tribute  of  appreciation  and  affectionate  re- 
gard, and  bear  witness  to  posterity  that  despite  a  mar- 
velous development  of  electric  lighting  and  allied  arts, 
the  comprehensive  system  originally  worked  out  by  you 
remains  to-day  unchanged  in   any  essential. 

We  feel  that  no  higher  tribute  to  your  genius  can  be 
paid  than  is  embodied  in  the  simple  statement  of  fact, 
but  we  are  not  content  with  this  alone.  We  have  another 
obligation,  of  which  it  is  our  pleasure  to  acquit  ourselves 
on  this  happy  occasion,  namely,  the  acknowledgment  of 
our  indebtedness  to  you  for  the  great  example  you  have 
given  us  of  indomitable  energy,  patient  perseverance  in 
pursuit,  modesty  in  achievement,  charity  toward  detrac- 
tors, sympathy  with  fellow-pioneers  and  co-workers,  and 
an  utter  disregard  for  profit  for  its  own  sake. 

The  inventor  himself,  smiling  in  appreciation 
of  it  all,  sat  in  what  appeared  to  be  an  ordinary 
mahogany  chair,  but  which  in  reality  was  one 
of  his  latest  achievements,  a  reinforced  concrete 
chair  stained  to  look  like  mahogany.  Edison 
recently  announced  that  he  had  added  to  his 
discovery  of  how  to  make  cement  houses  cheaper 
the  invention  of  concrete  furniture  which  would 


enable  "newlyweds"  to  outfit  themselves  for  a 
few  hundred  dollars  as  grandly  as  the  rich 
could   do   under   the  old    regime. 

The  dinner  was  arranged  by  Robert  T.  Lozier 
of  New  York,  and  he  was  master  of  ceremonies. 
The  tables  were  set  in  a  hollow  square,  the 
centre  of  which  was  a  sunken  garden,  with  a 
cement  house,  small,  but  complete  in  every  de- 
tail, in  the  centre.  On  either  side  of  the  house 
was  a  tiny  lake,  in  which  swam  goldfish  and 
real  ducks.  Each  lake  was  spanned  by  a  cement 
bridge.  The  ducks  swam  at  one  end  of  the 
lake  and  at  the  other  was  a  fountain,  and  on  the 
Tanks  a  flower  bed.  The  landscape  was  sur- 
rounded by  a  hedge,  in  which  at  intervals  tiny 
incandescent   lights    sparkled. 

At  the  tables  the  place  cards  were  recent 
photographs  of  the  inventor.  Each  guest  received 
as  a  souvenir  a  bronze  paperweight  specially 
made  for  the  occasion  and  bearing  in  its  centre 
a  favorite  motto  of  Edison's,  "All  things  come 
to  him  who  hustles  while  he  waits."  In  the 
upper  left-hand  corner  appears  a  view  of  the 
Menlo  Park  laboratory  of  the  early  days,  and 
in  the  right  the  laboratory  of  to-day  at  West 
Orange.  Between  the  two  emblems  of  the  past 
and  the  present  at  the  upper  part  of  the  plate 
is  the  fac  simile  of  Edison's  signature,  and  the 
date  of  the  birthday  celebration.  In  the  lower 
left-hand  corner  is  a  stock  ticker,  one  of  his 
early  inventions,  and  at  the  right  the  storage 
battery,  one  of  his  latest  achievements.  At  the 
very  bottom  are  the  dates  1847  and  1912,  to 
show  the  span  of  Edison's   life. 

There  was  no  separate  menu  printed,  but  it 
was  put  in  a  program  folder  with  a  unique  cover. 
It  represented  an  incandescent  light,  with  sixty- 
five  distinct  luminous  streams  radiating  its  sur- 
face. Each  of  the  radiants  was  labeled  with 
the  name  of  some  signal  achievement  of  Edison, 


4      Edison  Phonograph  Monthly,  March,  1911 


and  they  ranged  from  his  early  telegraph  in- 
ventions to  the  "Poured  House"  and  the  storage 
battery. 

During  both  the  dinner  and  the  reception  the 
guests  were  entertained  with  the  phonograph 
and  moving  pictures.  Besides  those  named,  the 
guests  included  R.  R.  Bowker,  of  New  York; 
Charles  Wirt,  of  Philadelphia;  E.  F.  Berggren, 
of  Orange;  C.  A.  Benton,  of  New  York;  J.  P. 
Ord,  of  Albany;  Charles  S.  Bradley,  of  New 
York;  Charles  L.  Edgar,  president  of  the 
Boston  Edison  Company;  John  W.  Howell, 
of  the  General  Electric  Company  at  Harrison; 
John  W.  Lieb,  Jr.,  vice  president  of  the  New 
York  Edison  Company;  Frank  S.  Hastings,  of 
New  York;  W.  H.  Meadowcroft,  now  attached 
to  the  Edison  laboratory  at  West  Orange;  Harry 
Miller,  private  secretary  to  Mr.  Edison;  P.  B. 
Shaw,  of  Williamsport,  Pa.;  Frank  L.  Dyer, 
president  of  Thomas  A.  Edison,  Incorporated, 
and  the  allied  companies;  Frank  J.  Sprague,  of 
New  York;  Arthur  Williams,  of  the  New  York 
Edison  Company;  John  Miller,  Mr.  Edison's 
brother-in-law;  I.  C.  Walker,  of  Philadelphia; 
Dr.  Schuyler  Skaats  Wheeler,  of  the  Crocker- 
Wheeler  Company,  of  Ampere;  H.  M.  Byllesby, 
of  Chicago;  Charles  L.  Clark,  J.  W.  Ayles- 
worth,  of  East  Orange;  Walter  Miller  and 
Fred  Ott,  of  the  Edison  works,  and  George  F. 
Morrison,  of  the  General  Electric  Company, 
Harrison. 


March  Sale! 


Current  Printed  Matter 

Fisk  Jubilee  Supplement  (Form  2161) — Giving 
a  sketch  of  the  university,  the  singers  and  negro 
music.  It  also  contains  a  photograph  of  the 
quartet.  This  supplement  is  obtainable  direct 
from  the  Advertising  Department. 

Elks'  Record  Supplement  (Form  2157) — A 
very  appropriate  single  sheet,  with  a  beautiful 
design  on  the  front,  showing  the  Elk  head  framed 
in  a  purple  band.  Sent  direct  to  Dealers  from 
the  Advertising  Department. 

The  Plan  Maker's  Plan,  No.  4  (Form  2158)  — 
The  Plan  Maker  promised  that  each  succeeding 
plan  would  surpass  its  predecessors.  That 
sounded  like  a  pretty  big  proposition,  but  he  has 
lived  up  to  his  word.  This  plan  takes  up 
vaudeville  and  those  therein  engaged.  Progres- 
sive Dealers  only,  receive  these  Little  Plans — 
that  is  to  say,  those  who  signify  their  willing- 
ness to  carry  out  the  suggestions  contained  in 
the  Plans. 

Sales  Department  Bulletin,  No.  110 — Announc- 
ing four  new  Bohemian  Amberol  Records,  ship- 
ment of  which  begins  March  1st. 


There  are  at  least  two  reasons  why  your 
March  sales  should  be  large.  In  the  first  place, 
March  is  not  the  most  comfortable  season  of  the 
year  in  a  great  part  of  the  country.  It  is  a 
time  of  mud,  slush,  rain,  raw  wind — and  all 
those  elements  which  tend  to  make  the  fireside 
look  extremely  inviting.  And  as  the  attractive- 
ness of  the  family  gas-logs  increases,  there  will 
be  an  inversely  proportionate  decrease  in  the 
popularity  of  outdoor  amusements.  Skating  is 
too  apt  to  deteriorate  into  a  sudden  cold  plunge, 
toboganning  is  rather  uncertain,  and  the  weather 
will  not  permit  of  tennis,  golf  and  other  summer 
amusements. 

Moreover,  there  is  the  Lenten  season,  extend- 
ing through  the  entire  month  of  March,  forbid- 
ding the  midnight  supper,  and  tabooing  even  the 
theatre  for  thousands  of  people.  But,  even  if  Lent 
is  not  strictly  observed,  it  is  a  period  wherein 
almost  countless  thousands  of  people  deny  them- 
selves some  form  of  pleasure,  partially  at  least. 
The  theatres  unquestionably  suffer  at  this  time, 
not  because  people  do  not  care  to  be  amused, 
but  because  it  has  become  the  custom  to  deny 
oneself  certain  forms  of  amusement  at  this  sea- 
son of  the  year. 

But  it  does  not  take  a  very  profound  knowl- 
edge of  human  nature  to  know  that  the  human 
animal  must  be  amused.  He  is  so  constructed 
that  he  cannot  go  unentertained,  but  forsakes  one 
form  of  enjoyment  only  to  take  up  another. 

Now  what  does  all  this  mean?  Simply  that 
many  of  the  Phonograph's  strongest  competitors 
have  forsaken  the  field — temporarily  at  least — 
during  the  month  of  March,  and  that  this  is  the 
time  to  get  busy.  So  crank  your  machine,  hitch 
up  your  horse  or  pull  on  your  rubbers — as  the 
case  may  be — and  do  some  extensive  demon- 
strating in  your  territory. 


Recital  by  Slezak 

A  highly  interesting  song  recital  was  given 
by  Leo  Slezak,  the  well-known  tenor  of  the 
Metropolitan  Opera  House,  on  Tuesday  even- 
ing, January  16th,  at  Carnegie  Hall. 

Mr.  Slezak  has  visited  the  United  States  this 
season  for  a  number  of  highly  important  en- 
gagements and  it  will  be  of  interest  to  learn 
of  his  great  success  which  he  achieved  in  Munich 
only  recently.  The  critics  of  that  city  are  feared 
by  the  greatest  artists  and  Mr.  Slezak  achieved 
one  of  the  most  brilliant  successes  in  that  city 
ever  recorded  by  the  German  press. — The 
Musical  Observer. 


Edison  Phonograph  Monthly,  March,  1912      5 


Edison  Window  Display  for  Easter 

(SEE  COVER  ILLUSTRATION) 


"One  touch  of  nature"  added  to  your  show 
window  display  at  the  opening  the  Spring  sea- 
son will  be  gladly  welcomed  by  the  public.  We 
cannot  comment  on  this  display  as  being  wonder- 
ful. But  we  can  say  that  it  is  a  wonderful 
value  at  $3.50  and  that  its  simplicity  and  color 
contrasts  are  beautiful.  It  can  be  used  by  either 
small  or  large  service  fixture  users,  and  it  does 
seem  that  every  Edison  Dealer  who  has  a  set 
of  fixtures  should  be  anxious  to  get  this  ma- 
terial and  make  good  use  of  the  show  window 
space  at  his  disposal. 

You  cannot  get  results  in  any  line  of  adver- 
tising without  some  expenditure.  Window  dis- 
play material  at  the  low  prices  at  which  we 
furnish  it  is  your  best  and  cheapest  method  of 
direct  publicity.  Dealers  who  use  these  dis- 
plays with  regularity  are  highly  pleased  with 
results.     Remember  that  the  profit  on   only  one 


outfit  sold  through  these  displays  goes  a  good 
ways  towards  paying  for  a  regular  monthly 
service. 

You  must  change  your  displays  often  to  create 
interest.  Keep  the  displays  in  your  windows 
only  while  they  attract — that  is,  do  not  expect 
a  dirty  faded  arrangement  to  attract  attention. 
Be  a  live  Dealer!  Look  around  you!  The  most 
successful  merchants  in  your  city  spend  many 
dollars  in  keeping  their  display  windows  up 
to  date.  They  realize  that  it  is  absolutely 
necessary  to  show  their  merchandise  in  an  at- 
tractive manner.  It  pays  them  to  do  so  and 
you  ought  to  take  a  tip  and  follow  in  the  foot- 
steps of  a  successful  merchant,  even  if  his  line 
is  different  from  yours. 

Remember,  that  Easter  Sunday  is  near.  Order 
this  setting  now;  get  the  benefit  of  a  timely  and 
artistic   display. 


Artists'   Itineraries 

A  great  many  Dealers  make  a  study  of  musical 
and  theatrical  news,  in  order  to  watch  the  move- 
ments of  the  various  artists  who  have  made 
Edison  Records,  so  that  they  can  make  their 
advertisements  of  these  artists'  Records  simul- 
taneous with  the  various  singers'  appearances 
in  different  localities.  This  is  one  (of  the 
cheapest  and  most  effective  means  of  advertis- 
ing, for  the  singer  really  does  the  greater  part 
of  the   advertising. 

One  good  scheme  is  to  have  the  Dealers'  an- 
nouncement appear  immediately  under  the  ar- 
tists' advertisement.  For  instance,  if  Irer  -  Frank- 
lin were  performing  in  your  city,  her  advertise- 
ment would  appear  every  day  in  the  newspapers 
for  at  least  a  week.  Every  day  during  that  time 
your  advertisement  of  her  Records,  appearing 
directly  under  the  theatre  announcement,  or 
very  near  it,  would  attract  a  great  deal  of 
attention.  Your  store  would  be  associated  with 
the  artist  in  the  minds  of  many  who  would 
want  to  hear  her  perform  again.  Moreover, 
there  are  always  people  who  wish  they  had 
gone  to  the  show  that  week,  but  didn't.  While 
these  people  are  still  regretting  having  missed 
hearing  the  headliner,  announce  a  special  Irene 
Franklin  concert  at  your  store,  for  the  week 
immediately  following  her  appearance. 

A  concert  of  this  kind  would  be  particularly 
profitable  because  those  who  would  attend  would 
be  either  enthusiastic  over  the  singer's  perform- 
ance, or  anxious  to  hear  the  Records  because 
they  had  missed  hearing  her  at  the  theatre. 

Marie  Rappold  has  been  engaged  to  sing  at 
the   Cleveland  Festival  on   May  1st  and   at  the 


Denver  Festival  on  May  10th.  Dealers  in  and 
around  those  cities  should  feature  her  Records 
at  that  time  and  arrange  special  concerts  at 
which  all  of  her  Records  are  played. 

What  has  been  said  about  these  two  artists 
applies  equally  well  to  every  other  vaudeville 
or  concert  singer  whose  Records  appear  on  our 
list.  It  is  merely  a  case  of  letting  the  singer 
do  the  larger  share  of  your  advertising  while 
you  reap  the  benefit.  To  many  Dealers,  all  this 
is  old,  but  we  offer  it  for  the  assistance  of 
those  who  have  not  availed  themselves  of  the 
opportunities  thus  afforded. 


Long  Island  Trade  Boom 

It  must  be  a  pretty  mean  thief  who  would 
steal  a  Phonograph  from  a  school  house.  Yet 
that  is  just  what  has  happened  at  Bayport.  The 
local  board  of  education  is  advertising  that  if 
the  party  who  took  the  music  machine  out  of 
the  school  building  during  the  Christmas  vaca- 
tion will  return  it  at  once-  they  will  avoid  trou- 
ble. Probably  if  the  machine  isn't  returned 
the  pilferer  will  be  made  to  dance  to  music  of 
a  different  tune. — Babylon,  N.  Y.,  Signal. 

All  of  which  would  seem  to  indicate  that  there 
is  an  unsatisfied  demand  for  Phonographs  on 
Long  Island.  An  enterprising  Dealer  might 
load  a  few  Edisons  into  a  wagon  and  make  a 
very  profitable  tour  of  the  Island — provided  he 
was  armed  with  a  shotgun  to  defend  himself 
against  the  more  desperate  characters  among 
the  music-mad. 


Dealers  should  be  particularly  careful  to  have 
machines  running  at  160  revolutions  per  minute. 
No  Phonograph  should  be  permitted  to  leave  the 
store  until  it  has  been  carefully  tested  and  regulated 


6     Edison  Phonograph  Monthly,  March/  1912 

Those  Grand  Opera  Records  Fisk  Jubilee  Records 


What  have  you  been  doing  to  push  the  sale 
of  Edison  Grand  Opera  Records?  Have  you 
simply  decided  that,  as  long  as  they  did  not 
particularly  strike  your  fancy,  it  was  not  worth 
while  to  bother  with  them?  Or  have  you  real- 
ized that  individual  tastes  are  as  different  and 
as  numerous  as  are  individuals  themselves — 
that  no  two  people  in  the  world  like  exactly  the 
same  things?  In  other  words,  no  Dealer  can 
afford  to  allow  his  personal  prejudices  to  in- 
fluence his  ordering  of  Records  from  the  Job- 
bers, or  to  guide  him  in  his  efforts  to  dispose 
of  them  to  his  customers. 

Of  course,  the  great  problem  in  selling  Grand 
Opera  Records  is  to  "break  the  ice."  A  great 
many  people  are  prejudiced  against  operatic 
music,  not  because  of  the  music  itself,  but  be- 
cause it  is  typical  to  their  minds  of  luxury  and 
the  social  climbings  of  the  "idle  rich."  On  the 
other  hand,  there  are  those  who  would  buy 
music  of  little  or  no  beauty  whatever  if  they 
were  convinced  that  Mrs.  S.  T.  Olenrocks  had 
included  it  in  her  last  drawing  room  concert 
program. 

Now,  the  wise  Dealer  will  first  learn  his  cus- 
tomer's viewpoint  on  this  subject  and  then  tackle 
him  or  her  accordingly.  If  the  customer  is  in- 
clined to  scoff  at  operatic  music,  just  play  Am- 
berol  No.  30041  (Prologue  from  "I  Pagliacci"), 
not  merely  once,  but  two  or  three  times.  Em- 
phasize the  musical  beauty  of  this  wonderful 
selection  and  put  the  soft  pedal  on  tlie  society- 
and-the-opera  talk.  If  the  customer  is  not  in- 
terested in  the  Record  "He  hath  no  music  in  his 
soul." 

"I  Pagliacci"  could  not  fail  to  appeal  to  the 
other  class  of  customers,  because  of  its  real 
musical  charm  and  because  of  its  popularity 
with  the  Smart  Set. 

The  sale  of  one  operatic  Record  will  pave 
the  way  for  others  because  of  the  inevitable 
fascination  which  music  of  this  class  has  for 
people  who  lay  aside  their  mistaken  prejudices 
against  it.  One  almost  never  finds  merely  a 
single  operatic  selection  in  any  Record  collec- 
tion, and  it  might  be  stated  as  a  rule  that  the 
purchase  of  one  operatic  Record  will  lead  to 
the  demand  for  others. 

If  you  don't  believe  it,  try  it. 


The  Fisk  University  Jubilee  Quartet  Records 
are  exceptional  examples  of  negro  religious  and 
plantation  songs.  They  are  sung  by  negroes 
who  have  been  identified  with  Jubilee  singing 
for  a  number  of  years,  and  they  are  under  the 
direction  of  a  member  of  the  faculty  who  has 
had  charge  of  the  work  for  fourteen  years. 

It  was  the  Fisk  University  singers  who  first 
gave  to  the  world  these  fascinating  melodies, 
and  it  is  through  their  untiring  efforts  that  we 
have  our  present-day  knowledge  of  the  old- 
time  darkey's  religious  passion.  Being  super- 
stitious and  of  a  highly  imaginative  turn  of 
mind,  he  took  a  great  many  religious  fables 
and  allegories  too  literally,  as  many  of  the  old 
songs  show. 

Fisk  University  was  founded  in  Nashville, 
Tenn.,  in  1866.  It  is  devoted  entirely  to  the 
education  of  the  negro,  and  has  already  gradu- 
ated over  eight  hundred.  It  has  always  given 
special  attention  to  music  and  now  has  the  best 
musical  department  in  the  world  for  colored 
people. 

The  singers  are  John  W.  Work  (first  tenor), 
Roland  W.  Hayes  (second  tenor),  Leon  P. 
O'Hara  (first  bass)  and  Charles  Wesley  (second 
bass).  Freight  shipment  of  these  Records  was 
begun  about  February  26th,  starting  with  the 
Southern  territories  and  working  North  and 
West  as  rapidly  as  possible.  These  Records  may 
be  placed  on  sale  as  soon  as  they  are  received. 

THE  RECORDS. 

Amberol   (50  cents  each  in  U.  S. ;   65  cents  each 

in    Canada). 
973'-    (a)   Peter  on  the  Sea. 
(b)   The  Ole  Ark. 

979  (a)    Shout  All  Over  God's  Heaven. 
'  ■  (b)   Little  David. 

980  Roll,  Jordon,  Roll. 

981  Crossing  the  Bar. 

982  All  Over  This  World. 

983  The  Band  of  Gideon. 

984  My  Soul  Is  a  Witness. 

985  The  Great  Campmeeting. 

986  Swing  Low,  Sweet  Chariot. 


The  New  Haven  Sunday  Register,  in  reviewing 
the  history  of  the  Loomis  Temple  of  Music,  in 
that  city,  states  that  "the  first  Edison  Phono- 
graph ever  exhibited  was  heard  in  a  Phono- 
graph entertainment  given  in  the  hall  by  a  dem- 
onstrator from  the  Edison  laboratory." 


To  Use  Phonographs  on 

Rubberneck  Wagons 

Modern  phonographs  are  to  displace  human 
anunciators  in  San  Diego's  sightseeing  auto- 
mobiles. Announcement  of  this  was  made 
by  one  of  the  leading  tourist  car  owners 
who  has  just  arranged  for  putting  on  double 
deck  fifty  passenger  cars.  Economy  is  given 
as  one  of  the  reasons  for  the  move ;  accuracy 
is   another  thing  that  prompts  the  change. 


Edison  Phonograph  Monthly,  March,  1912      7 


Bohemian  Records 

Amberol 
(United  States  List,  50c;  Canada,  65c.) 
Our  Bohemian  Records  have  found  such  a 
ready  market  that  we  have  been  constrained  to 
list  four  additional  Records,  each  containing 
two  selections.  Shipment  of  these  Records  by 
freight  begins  about  March  1st,  and  they  may 
be  placed  on  sale  as  soon  as  they  are  received. 

9814  "Prodana  Nevesta," 

(a)  Jako  Matka  Hanna  Foerster 

(b)  Verne  Milo-  and 

vani  (Smetana)  Bohumil  Pta'k 

9815  (a)    Nestastny  Safaruv 

(b)   Vsecko  jedno  je  Bohumil  Pta'k 

9816  (a)   Mne  darovalo  prstynek 

(b)    Sedela  cikanka  Bohumil  Pta'k 

9817  (a)   Ja  jsem  Mistr 

(b)   Jamamholku  Bohumil  Pta'k 


Miss  Hanna  Foerster 

Miss  Hanna  Foerster,  born  in  1886  in  Prague, 
became  at  an  early  age  a  pupil  of  Mrs.  M. 
Prochazka,  who  kept  a  well-known  singing  school. 
She  began  as  a  singer  at  the  Bohemian  theatres 
of  Prague,  where  she  is  now  connected  with 
the  Royal  Theatre,  and  she  also  sang  in  the 
German  theatres  of  that  city.  Her  clear,  beau- 
tiful voice  has  won  for  her  great  popularity 
among  her  countrymen,  who  are  perhaps  the 
most   relentless   critics   in   the   world. 


Bohumil  Pta'k 

Bohumil  Pta'k,  member  of  the  Opera  of  the 
National  Theatre  in  Prague,  Bohemia,  was  born 
in  that  city  in  1870.  He  was  a  chorister  in  the 
Church  of  St.  Vitus  when  but  ten  years  of  age, 
and  he  so  impressed  Francis  Pivoda,  the  eminent 
professor  of  music,  that  he  trained  the  young 
genius  at  his  own  expense. 

He  soon  became  a  favorite  at  the  city  theatre 
of  Pilzen,  and  in  1896  when  the  National  The- 
atre of  Bruen,  Moravia,  made  a  tour  through 
Italy  and  Dalmatia,  Pta'k  was  hailed  as  one 
of  the  leading  singers  of  the  time.  This  foreign 
success  led  to  his  engagement  by  the  great  opera 
in  Prague  as  its  first  tenor.  He  has  since  ap- 
peared in  the  opera  houses  of  Berlin,  Budapest, 
Petersburg  and  Moscow,  and  in  the  leading 
cities  of  Central  Europe.  His  appearances  in 
the  United  States  have  always  been  the  occasion 
of  enthusiastic  receptions. 


Jules  Lumbard,  now  81  years  of  age,  has 
sung  "Shouting  the  Battle  Cry  of  Freedom" 
and  other  songs,  into  the  Phonograph.  The 
Chicago  Historical  Society  will  thus  preserve 
for  posterity  the  voice,  which  Abraham  Lincoln 
is  said  to  have  believed  to  have  recruited  more 
soldiers  for  the  Civil  War  than  did  all  the  re- 
cruiting agencies  in  the  country.  When  Lincoln 
issued  the  first  call  for  100,000  volunteers,  Lum- 
bard stood  on  the  old  courthouse  steps  and  sang 
the  famous  war  song. 


I.  O.  O.  F.  Records 

We  are  listing  in  this  issue  three  Records  con- 
taining the  ceremonial  music  of  the  Odd  Fellows. 
They  will  find  immediate  favor  among  the 
members  of  this  great  organization,  as  they  are 
published  officially  by  the  Sovereign  Grand 
Lodge,  I.  O.  O.  F.  However,  their  range  of 
sale  is  not  limited  to  the  Odd  Fellows,  but  there 
is  no  doubt  that  they  will  achieve  great  popu- 
larity among  all  music  lovers  who  hear  them. 

They  have  been  made  by  a  perfectly  balanced 
male  quartet  whose  performance  could  scarcely 
be  excelled.  The  use  of  an  organ  in  all  the  ac- 
companiments has  given  a  fitting  air  of  dignity 
which  would  make  these  Records  very  desirable 
for  use  in  the  various  Odd  Fellows'  Lodges 
throughout  the  country — particularly,  of  course, 
in  places  where  some  difficulty  is  experienced  in 
obtaining  suitable  musical  assistance  during  rit- 
ualistic ceremonies. 

The  Odd  Fellows  have  chosen  some  of  the 
grandest  and  stateliest  melodies  known  as  a  set- 
ting for  the  expression  of  their  ideals  and  vows. 

Keep  these  Records  handy  so  that  you  can 
play  them  for  every  visitor  who  enters  your 
store.  One  does  not  necessarily  have  to  be  an 
Odd  Fellow  to  appreciate  good  music,  so  let 
everybody  hear  them,  for  they  are  sure  to  sell. 


Edison  Concert  at  North- 
ampton 

Mr.  R.  P.  Wykes,  an  Edison  Dealer  in  North- 
ampton, England,  held  a  smoking  concert  at 
Stagg's  Head  Hotel,  Northampton,  on  Decem- 
ber 14th  last.  The  program  contained,  in  all, 
thirty  items,  twenty  being  given  on  the  Phono- 
graph, the  remainder  being  contributed  by 
special  artists  engaged  for  the  evening.  The 
items  rendered  on  the  Phonograph  were  chosen, 
of  course,  with  a  view  to  demonstrating  the 
variety  of  entertainment  provided  by  the  Edison 
Company's  Record  list.  The  Phonograph  used 
for  the  purpose  was  a  "Standard"  machine 
fitted  with  "Cygnet"  horn  and  one  of  the  new 
Edison   reproducers. 

The  concert  was  opened  with  a  "phonogram" 
from  Mr.  Paul  H.  Cromelin,  managing  director 
of  the  Edison  Company,  apologizing  for  his 
inability  to  attend  in  person,  owing  to  business 
pressure  in  London.  Although  this  Record  was 
made  without  any  preparation  and  in  quite  an 
amateur  way,  with  an  ordinary  machine,  an 
ordinary  blank,  and  an  ordinary  type  recorder, 
the    clearness    with    which    it    was    reproduced 


8    Edison  Phonograph  Monthly,  March,  1912 


quite  took  the  audience  by  surprise.  The  sub- 
ject of  the"  "phonogram"  was  the  benefits  to  be 
derived  from  home  recording,  and  reference  was 
made  to  the  simplicity  and  inexpensiveness  of 
the  operation. 

In  the  course  of  the  evening  a  suggestion  was 
made  to  form  a  Northampton  Phonograph 
Society,  the  chief  object  of  which  would  be  to 
encourage  home  recording,  contests  being  held 
from  time  to  time  to  judge  results  obtained  by 
members,  and  Mr.  Simons  announced  that  the 
Edison  Company  would  be  pleased  to  give  every 
encouragement  and  co-operate  in  that  direction. 

The  text  of  Mr.  Cromelin's  "phonogram"  was 
as  follows: 

Ladies  and  Gentlemen. — It  would  be  a  great 
privilege  to  be  personally  with  you  to-night,  to 
participate  in  the  first  Edison  Smoking  Concert, 
which  has  been  so  cleverly  conceived,  and 
brought  to  such  a  successful  conclusion,  by  our 
good  friend,  your  genial  host,  Mr.  R.  P.  Wykes. 
But  this  is  not  possible  and  I  want  you,  never- 
theless, to  know  that  I  am  with  you  in  spirit, 
and  that  the  National  Phonograph  Company 
wishes  you  to  feel  that  we  appreciate  the  im- 
portance which  should  be  attached  to  the  first 
Edison  Smoking  Concert.  We  believe  that  by 
inaugurating  such  a  scheme,  Mr.  Wykes  has 
pointed  the  way  by  which  thousands  of  users 
of  Edison  Phonographs  can  be  brought  into 
closer  and  more  friendly  relation  with  one 
another,  and  if  this  can  be  accomplished,  the 
result  must  be  of  infinite  benefit  to  all.  I  am 
going  to  send  a  full  and  complete  report  of 
your  evening's  entertainment  to  Mr.  Thos.  A. 
Edison,  and  know  how  pleased  he  will  be  to 
hear  all  about  it.  The  idea  of  having  an  eve- 
ning devoted  to  amateur  recording  is  one  which 
will  strongly  appeal  to  Mr.  Edison,  and  I  sincere- 
ly hope  you  will  carry  out  the  plan  at  an  early 
date.  The  Edison  Phonograph  is  above  all 
things  an  instrument  for  the  home,  and  aside 
from  its  powers  as  the  greatest  of  all  enter- 
tainers, it  contains  a  feature  which,  I  am  sorry 
to  say  is  too  frequently  overlooked,  and  that  is 
you  can  make  your  own  records.  There  should 
never  be  a  family  gathering  at  Christmas  time 
in  any  home  where  there  is  an  Edison  Phono- 
graph without  a  record  being  made  of  the 
voices  of  all  present.  I  am  firmly  of  the  belief 
that  you  will  prize  these  in  later  years,  and 
treasure  them  as  precious  possessions,  when 
your  ordinary  records  of  the  same  time  will 
have  long  been  forgotten.  I  myself,  have  hun- 
dreds of  such  records.  The  voices  of  my  chil- 
dren made  at  various  ages,  the  voices  of  my 
mother  and  my  brothers  long  since  deceased, 
and  the  voices  of  friends.  It  is  all  so  simple 
and  easy,  and  inexpensive.  Take  my  advice 
and  try  it  this  Christmas — your  Phonograph  will 
have  a  new  interest  for  you  and  you  will  find  in 
it  a  greater  enjoyment  than  you  ever  had  be- 
fore. 

On  behalf  of  Mr.  Edison  and  the  company 
I  send  you,  one  and  all,  our  best  greetings. — 
Faithfully   yours." 


Spalding's  Violin 

There'  are  violins  and  violins;  instruments 
which  have  as  destined  personalities  as  the  art- 
ists themselves  because  of  the  wide  difference  in 
the  quality  of  tone  produced.  The  casual  listener 
little  realize  the  friendship  and  companionship 
which  exists  between  the  artist  and  the  violin, 
and  only  wonders  at  the  golden  tone  produced  by 
the  manipulation  of  horse  hair  over  four  frail 
strings.  The  writer  shared  the  general  illu- 
sion or  delusion  with  the  rest  of  the  public 
until  a  sight  of  Spalding's  famous  Montagnano 
violin  opened  up  to  him  a  new  world  of 
thought.  Domineco  Montagnano  was  a  Vene- 
tian master  who  thrived  in  the  early  part  of  the 
seventeenth  century  and  served  his  apprentice- 
ship in  the  great  old  school  of  Cremona.  He  is 
generally  more  noted  for  his  'cellos  than  his  vio- 
lins, but  the  specimen  possessed  by  Albert  Spald- 
ing is  an  exception,  it  being  probably  the  chef- 
d'oeuvre  of  his  life.  It  has  lived  through  nearly 
two  centuries  of  experience  and  yet  time  has 
only  laid  a  delicate  hand  of  embellishment  on  it. 
The  color  is  a  rich  cherry  and  the  entire  wood 
seems  to  have  been  bathed  in  a  golden  light; 
the  tone  has  been  born  inherent  in  the  soul  of 
every  Venetian  artist,  whether  he  be  a  Titian, 
a  Tintoretto  or  simply  an  obscure  violin  maker. 
The  formation  is  small,  the  instrument  is  very 
flat  and  the  workmanship  is  of  an  amazing  deli- 
cacy. 

One  feels  like  sending  a  vote  of  thanks  to  the 
modest  old  master  whose  now  famous  instru- 
ment thrills  the  emotions  of  the  countless  thou- 
sands who  sit  enthralled  by  the  luscious  tone  of 
Albert  Spalding. — American  Musician. 

With  the  increasing  popularity  and  fame  of 
Albert  Spalding  it  will  be  well  for  Dealers  to 
know  just  how  many  of  this  artist's  Records  we 
now  have  on  sale.  Therefore,  we  print  below  a 
list  of  Spalding  Records,  including  the  March 
offerings: 

Amberol  Records. 

177     Polonaise   in   D   Major,    Wienianvski 

Albert  Spalding 

203     Hungarian    Dances — G    Minor    and 

A  Major  Albert  Spalding 

217     Garden    Melody,    Schumann 

Albert  Spalding 

290     Gypsy  Airs,  Sarasate       Albert  Spalding 
Amberol   Concert  Records. 
28005     Ave  Maria,  Bach-Gounod 

Marie  Rappold   and  Albert  Spalding 
28007     Prize    Song — "Die    Meistersinger," 

W agner-Wilhelm)         Albert  Spalding 
28010     Meditation— "Thais"        Albert  Spalding 


Edison  Phonograph  Monthly,  March,  1912    9 


The  Edison  in  New  Zealand 


One  of  the  favorite  pastimes  in  New  Zealand 
is  the  costume  ball.  The  daughter  of  Mr.  W.  P. 
Spry,  an  Edison  Dealer  of  Paeroa,  conceived  the 
idea  of  an  Edison  costume  and  proceeded  to 
paste  all  the  photographs  of  Edison  singers, 
machines,  parts,  etc.,  upon  blue  sil!:.  The  hat 
she  constructed  from  Record  cartons  and  more 
silk.  The  photograph  reproduced  here'  shows 
the  remarkable  effect  which  she  obtained  and 
proves  the  good  taste  of  the  judges  of  the  cos- 
tumes in  awarding  Miss  Spry  the  first  prize. 

The  costume  is  an  exceptionally  clever  Edison 
advertisement  and  might  well  serve  as  a  pat- 
tern for  other  enterprising  young  ladies  whose 
interest  in  the  Edison  is  not  limited  to  its  enter- 
taining features  alone.  In  fact,  it  is  highly 
probable  that  a  great  many  Dealers  will  find  it 
very  profitable  to  have  an  "Edison  girl"  repre- 
senting them. 


James  L.  Morgan  of  Kiln,  Miss.,  recently 
wrote  us  concerning  the  pleasure  which  he  is 
still  deriving  from  a  Standard  machine  bought 
three  years  ago.  He  now  owns  two  hundred 
Records  and  has  made  two  dozen  amateur  Rec- 
ords. He  has  an  excellent  voice  himself  but 
cannot  get  along  without  his  Edison,  and  takes 
great  pleasure  in  having  a  crowd  at  his  house, 
for  whom  he  gives  impromptu  concerts. 

This  man  gives  his  concerts  purely  for  the 
pleasure  of  it,  and  yet  we  cannot  persuade  some 
Dealers  to  give  them  for  their  pocketbooks.  Just 
why  a  Missourian  should  be  singled  out  as  one 
"to  be  shown"  is  a  mystery,  for  it  is  a  trait  com- 
mon to  all  mankind  that  hours  of  argument  will 
fail  to  accomplish  what  a  few  moments'  actual 
demonstration  will  often  easily  bring  about. 


Phonograph  Speech 

F.  T.  Watson,  Secretary  of  the  Olympia 
Chamber  of  Commerce,  found  that  it  would  be 
impossible  for  him  to  address  the  meeting  of 
the  Aberdeen  (Wash.)  Chamber  of  Commerce, 
when  he  was  invited  to  do  so  by  that  body.  Not 
wishing  to  disappoint  his  Aberdeen  friends,  Mr. 
Watson  made  a  Record  of  his  speech,  which  was 
reproduced  upon  an  Edison  "Triumph,"  through 
the  courtesy  of  the  Emeneker  Piano  Company. 

Over  five  hundred  people,  in  the  banquet  hall 
and  lobby  of  the  hotel,  heard  every  word  of  the 
following  speech  distinctly: 

"Fellow  Boosters  of  Aberdeen — Your  genial 
secretary,  Mr.  Allen,  tells  me  that  Aberdeen  in- 
tends to  carry  off,  by  sheer  force  of  numbers,  the 
banner  which  the  Olympia  Chamber  of  Com- 
merce will  present  to  the  organization  having 
the  largest  representative  membership  present  at 
the  coming  convention,  and  has  invited  me  to 
come  down  to  tell  you  how  delighted  I  shall  be 
if  Aberdeen  carries  it  off.  Unfortunately,  I  had 
already  accepted  an  invitation  to  speak  to-night 
before  the  Tacoma  Commercial  Club  and  to- 
keep  both  engagements,  the  only  way  is  for  me 
to  project  my  astral  body  down  here  and  tell' 
you  that  I  am  glad  to  be  with  you  again.  Now 
if  you  win  that  banner  you  have  got  to  work  for 
it — let  me  tell  you  that.  Little  Rochester  is  lia- 
bb  to  send  over  most  of  its  membership  and 
snatch  it  from  your  grasp.  Vancouver  and  Gold- 
endale,  also,  will  cast  covetous  eyes  upon  it,  so 
beware!  And  look  out  for  the  backslider.  If  a 
man  promises  to  be  one  of  your  party,  nail  him 
on  the  spot  and  make  him  dig  up  the  price  of 
his  ticket.  Tell  him  if  he  does  not  you  will  find 
somebody  else  who  will.  Just  give  a  strong  pull 
altogether,  and  let  that  pull  be  in  the  direction 
of  Olympia.  Remember  we  engineered  a  goodly 
delegation  from  Olympia  for  your  convention, 
and  it's  up  to  you  to  return  the  compliment,  and 
don't  forget  that  interest  rates  are  high  out  here. 
Fifty  per  cent,  more  than  we  brought  down  will 
square  our  bill  nicely  and  a  hundred  per  cent, 
will  entitle  you  to  call  on  us  for  the  same  in- 
crease when  we  come  again  to  Aberdeen.  Now 
my  astral  body  is  beginning  to  feel  its  lengthy 
separation  from  its  physical  double,  and  I  must 
say  'fare  ye  well'  till  we  meet  again  in  the 
world  of  Puget  Sound." 


Luke  Goins,  Edison  Dealer  at  Hamilton,  Ber- 
muda, received  very  favorable  attention  in  the 
columns  of  the  Bermuda  Colonist,  which  in 
addition  to  his  advertising,  has  gained  for  him 
a  prominent  place  in  the  public  eye.  United 
States^  Dealers  should  reap  some  benefit  from 
his  missionary  work   among  tourists. 


10  Edison  Phonograph  Monthly,  March,  1912 


March  17th 


How  about  a  March  17th  concert?  There  is 
scarcely  a  town  in  the  United  States  where 
there  are  not  enough  good  Irishmen  to  make  it 
worth  while.  Erin's  sons  are  music  lovers  and 
they  are  enthusiastic  by  nature,  but  with  St. 
Patrick's  Day  there  always  comes  a  re-awaken- 
ing of  the  love  of  the  Emerald  Isle.  So  strike 
while  the  iron  is  hot,  and  invite  a  goodly  num- 
ber of  them  to  listen  to  the  old  songs  on  the 
Edison. 

For  your  convenience  in  arranging  a  program 
we  print  below  some  of  the  Irish  Records  which 
appear   in  the  Edison   list: 

AMBEROL 
Asthore,  Trotere  Reinald  Werrenrath 

Believe  Me  if  All  Those  Endearing  Young  Charms, 
Stevenson,  Cornet,  Arthur  S.  Whitcomb 

Come  Back  to  Erin,  Claribel,  Cornet, 

Pike  &  Dawson 
Dear  Little  Shamrock,  Cherry 
Dear  Little  Shamrock,  Jackson 
Eilleen  Allannah,  Thomas, 
Father  O'Flynn,  Old  Irish  Melody, 
For  Killarney  and  You,  Teasadle, 
Garry  Owen  Medley,  Violin, 
Gems  of  Ireland 
Green  Isle  of  Erin,  Roeckel 


602 

183 

249 

545 
12146 
12365 
12381 

702 

189 
12160 
12231 

730 

89 

498 

12175 
12412 

12217 
495 

12206 
675 

12040 

12392 

583 

567 

12356 

776 

12245 

623 


Marie  Narelle 
Carrie  Lanceley 
Peter  Dawson 
David  Brazell 
Frank  X.  Doyle 
Eugene  A.  Jaudas 
National  Military  Band 
Ernest  Pike 
Harp  that  Once  Thro'  Tara's  Hall,  Moore, 

Irving  Gillette 
I  Dreamt  that  I  Dwelt  in  Marble  Halls,  Balfe 

Edith  Chapman 
Irish  and  Scotch  Melodies — Fantasia,  Stobbe, 

Xylophone,  Charles  Daab 

Irish  Emigrant,  Baker,  Stanley  Kirkby 

Kathleen  Mavourneen,  Crawford  &  Crouch, 

Ernest  Pike 
Kerry  Dance,  Molloy, 
Killarney,  Balfe, 
Killarney,  Balfe, 
Larry  O'Gaff  Medley,  Violin, 
Medley  of  Irish  Airs,  Concertina, 
Moore's  Irish  Melodies,  Moore, 

H.  M.  Irish  Guards  Band 
Mother  Machree,  Olcott-Ball,  Will  Oakland 

My  Wild  Irish  Rose,  Olcott       Oakland  and  Thompson 
Ncrah,  Darling  Norah,  Scott  &  Nono, 

Bryan  O'Sullivan 
Sailor's  Hornpipe  Medley,  Violin,  Charles  D'Almaind 
Singer  was  Irish,  Murphy  &  Castling,  Peter  Dawson 
Where  the  River  Shannon  Flows,  Russell, 

Will  Oakland 


Amy  Evans 

Marie  Narelle 

Violet  Oppenshaw 

Charles  D'Almaine 

Alexander  Prince 


STANDARD 

12282  Donnybrook  Fair,  Jig,  Bagpipe, 
10532   Eileen  Allannah,  Thomas, 
8993  Garry  Owen  Medley,  Violin, 
2806  Irish  Reel,  Mazziotta,  Piccolo, 
9833  Jigs  and  Reels,  Violin, 
7368  Kathleen  Mavourneen,  Crouch, 
9081    Killarney,  Balfe, 
9881    Medley  of  Irish  Jigs,  Accordion, 
10284  Medley  of  Irish  Reels,  Accordion, 
8487  Minstrel  Boy,  Bagpipe, 
5720  My  Wild  Irish  Rose,  Olcott, 


James  C.  McAuliffe 

Will  Oakland 

Eugene  Jaudas 

Frank  S.  Mazziotta 

Charles  D'Almaine 

William  F.  Hooley 

Marie  Narelle 

John  Kimmble 

John  Kimmble 

James  C.  McAuliffe 

Harry  Anthony 


10525  New  Tipperary  March,  Fulton  and  Helf, 

Accordion,  John  Kimmble 

12881   Paddy  on  the  Turnpike,  Irish  Reel,  Bagpipe, 

James  C.  McAuliffe 
9273  Then  You'll  Remember  Me,  Balfe,  Marie  Narelle 

9117  Wearing  of  the  Green,  Marie  Narelle 

9344  Where  the  River  Shannon  Flows,  Russell, 

Harry  MacDonough 


The  only  music  rendered  at  the  funeral 
of  Prof.  W.  M.  Skinner,  of  Jackson,  Mich., 
was  a  Phonograph  Record  of  his  own  voice. 
Some  time  before  his  death  he  sang  Tennyson's 
"Crossing  the  Bar,"  and  he  requested  the  same 
selection  at  his  funeral. 


Edison  Concerts 

No  better  method  of  selling  a  high-grade 
Phonograph — or  any  Phonograph,  for  that  mat- 
ter— was  ever  conceived  than  the  concert  plan. 
It  brings  the  public  into  your  store — it  educates 
them  to  an  appreciation  of  the  musical  develop- 
ment of  the  Edison  Phonograph — it  brings  them 
to  a  realization  of  the  wonderful  entertaining 
power  of  the  instrument — and  it  creates  a  long- 
ing to  own  an  instrument  that  would  be  such  a 
source  of  comfort  and  pleasure  in  their  homes. 

The  Amberola  concert  plan  is  being  success- 
fully followed  by  thousands  of  Dealers  all  over 
the  country.  If  other  Dealers  can  gather  in  the 
big  profits  on  Amberola  sales  by  this  method, 
why  can't  you?  If  you  are  sceptical  of  there 
being  a  market  in  your  town  for  the  Amberola, 
start  your  concerts  with  a  moderate-priced  Edi- 
son— say  a  Triumph  with  Model  "O"  Repro- 
ducer and  Music  Master  Horn — and  distribute 
your  Amberola  literature  among  your  audience. 
We  warrant  that  the  inquiries  you  will  receive 
about  the  instrument  will  dissipate  your  scepti- 
cism and  bring  you  around  to  the  Amberola 
idea. 

The  concert  plan  is  the  ideal  method  of  sell- 
ing Amberolas,  and  the  Amberola  is  the  ideal 
instrument  with  which  to  give  a  concert.  Hun- 
dreds of  other  Dealers  have  proven  that  to 
their  satisfaction  and  profit — why,  then,  should 
"you"  hesitate? 


Our  shipment  of  March  window  displays  was 
somewhat  delayed  and  hampered  by  the  moving 
of  this  department  into  a  larger  and  better 
equipped  building.  The  increasing  use  of  our 
displays  has  made  such  a  change  necessary,  and 
while  it  necessitated  some  temporary  delay  and 
inconvenience,  it  has  now  placed  us  in  a  position 
to  handle  shipments  much  more  promptly  and 
satisfactorily  in  the  future. 

This  does  not  mean,  however,  that  Dealers 
can  put  off  ordering  until  the  last  moment  and 
then  expect  to  receive  their  "displays  on  time. 
It  simply  permits  us  to  meet  promptness  on  the 
Dealers'  part  with  equal  promptness  upon  our 
own. 


A  Phonographic  record  of  the  voice  of  the 
late  Congressman  N.  D.  Sperry  is  to  be  repro- 
duced at  a  meeting  of  Wooster  lodge  in  the 
near  future.  The  record  was  made  by  Frank 
C.  Tuttle  about  15  years  ago,  and  is  of  a 
speech  made  by  Mr.  Sperry  at  the  50th  anni- 
versary of  Wooster  lodge. — New  Haven 
Register. 


Edison  Phonograph  Monthly,  March,  1912     11 

Edison  Record  Talent 


Paulo  Gruppe 

'Cellist. 


If  a  talented  and  artistic  family  has  any  in- 
fluence upon  the  ability  of  a  young  artist,  Paulo 
Gruppe  is  surely  fortunate  beyond  measure.  His 
father,  Charles  P.  Gruppe,  is  one  of  Holland's 
best  known  artists  and  it  is  predicted  that  his 
pictures  will  in  time  command  fabulous  prices. 
His  mother  is  a  remarkably  gifted  actress,  a 
younger  brother  is  a  sculptor,  and  still  another 
brother  is  developing  into  a  pianist  of  such 
marked  ability  as  to  gain  prominence  in  musical 
circles. 

There  can  be  small  wonder  then  that  Paulo 
Gruppe  has  been  the  recipient  of  lavish  praise 
and  compliments  without  number,  at  the  hands 
of  the  leading  English  and  Continental  critics. 
Their  opinions  have  been  universally  echoed  by 
the  critics  on  this  side  of  the  water,  who  have 
followed  with  interest  the  overwhelming  tri- 
umphs won  by  this  already  famous  young  'cellist 
in  his  recent  American  recitals. 

Coldly  critical  Boston  compared  him  with  Fritz 
Giese,  Anton  Hekking,  Josef  Adamowski  and 
Carl  Barth — and  he  underwent  the  ordeal  un- 
scathed. Chicago  heard  him  as  soloist  with  the 
Thomas  Orchestra,  and  pronounced  him  pos- 
sessed of  a  "spontaneous  art  that  speaks  nat- 
urally and  fluently.  It  is  based  not  upon  tech- 
nical supremacy,  but  upon  natural  musical  gifts. 
The  technical  mastery  is  purely  incidental — yet 
it  is  entirely  complete."  St.  Louis,  referring  to 
his  performance  of  the  extremely  hazardous 
Saint-Saens  concerto  said:  "Young  Gruppe,  hap- 
pily blessed  with  rich  native  gifts  and  trained 
in  an  atmosphere  of  sincere  art,  has  proved  his 
inherent  possession  of  the  inspiration  necessary 
to  a  worthy  performance  of  this  splendid  work, 
and  in  so  doing  has  conferred  a  memorable  joy 
upon  his  first  St.  Louis  audience."    In  New  York 


Gruppe  appeared  at  Carnegie  Hall  with  the 
Russian  Symphony  Society,  and  astonished  his 
audience  by  his  amazing  technic  and  the  extent 
and  difficulty  of  his  repertoire.  After  demand- 
ing many  encores,  the  audience  and  critics  cor- 
roborated the  judgment  of  Boston  in  placing 
Gruppe  among  the  leading  'cellists  of  the  times. 
And  so  it  goes.  To  hear  is  to  praise,  for  the 
young  Dutch  artist  is  not  only  a  technical  genius, 
but  he  has  a  wonderful  temperament  for  one  of 
his  age,  and  his  playing  is  always  marked  by 
the  strength  and  enthusiasm  of  youth.  The 
beauty  of  his  tone  production  is  only  limited 
by  the  quality  of  his  instrument — than  which 
there  is  none  better. 


Stella  Mayhew-Billie  Taylor 


This  great  vaudeville  pair  has  probably  been 
responsible  for  more  apoplexy  in  the  United 
States  than  have  any  of  the  supposed  causes  of 
this  affliction.  Their  appearance  on  any  stage 
is  always  the  signal  for  shouts  of  laughter.  Their 
combined  efforts  are  unusually  mirth-provoking 
and  entertaining  because  of  the  fact  that  Billie 
Taylor  is  an  exceptionally  clever  writer  of 
songs  and  "sketches."  And  he  can  always  exert 
his  powers  to  their  utmost  with  the  sure  knowl- 
edge that  his  clever  partner  will  do  his  work 
full  justice  in  her  performances. 

In  "The  Jolly  Bachelors"  these  two  fun  mak- 
ers were  foremost  in  a  strong  cast  of  well-known 
stars,  and  at  the  New  York  Winter  Garden  the 
season  of  1911-1912  has  seen  them  repeat  their 
triumphs  of  other  seasons.  The  Winter  Garden 
was  the  feature  of  New  York's  amusement  places 
this  year,  and  it  is  no  mean  distinction  to  have 
won  universal  recognition  in  competition  with 
the  best  artists  and  most  sensational  drawing 
cards  that  accomplished  press-agents  could  pro- 
duce, and  money  could  secure. 


12    Edison  Phonograph  Monthly,  March,  1912 


Walt  Mason 

Walt  Mason,  genial  soul,  purveyor  of  much 
good,  homely  advice,  is  a  firm  believer  in  the 
Phonograph  as  a  home  entertainer  He  is  the 
owner  of  an  Edison,  from  which  he  derives  no 
end  of  pleasure,  and  he  realizes  how  much  real 
comfort  a  Phonograph  can  bring  to  any  one  who 
is  capable  of  musical  appreciation.  As  a  resi- 
dent of  Emporia,  Kansas,  Walt  Mason  has  seen 
the  Phonograph  solve  the  amusement  problem 
for  many  who  could  seldom  hear  the  music  of 
the  greater  cities,  and  this  fact  has  so  strongly 
impressed  itself  upon  his  mind  that  he  has  be- 
come, so  to  speak,  a  Phonograph  Fan. 

Walt  Mason  is  a  keen  observer,  a  humorist — 
even  a  gentle  satirist  when  the  occasion  de- 
mands— and  there  is  no  doubt  that  his  clever 
but  sincere  pen  has  won  him  thousands  of 
friends.  He  is  on  the  editorial  staff  of  the 
Emporia  Gazette  and  contributes  to  many  of  the 
leading  newspapers  of  the  country.  His  daily 
articles  in  the  New  York  Globe  have  been  one 
of  the  prominent  features  of  that  excellent 
journal  for  a  considerable  time. 

That  Mason  has  not  caught  the  fever  of  the 
mad  scramble  for  wealth,  but  has  proven  him- 
self far  "above  this  temporal  power,"  is  easily 
gleanable  from  his  writings.  He  is  sorry  for 
the  unfortunates  who  have  developed  their  tastes 
to  that  point  which  finds  vulgarity  in  the  simple 
pleasures  of  yesterday  and  to-day.  His  attitude 
toward  the  hypercritical  and  supercilious  Pho- 
nograph knocker  is  expressed  in  the  following 
article  which  he  wrote  for  the  Chicago  Daily 
News: 

CANNED    SYMPHONIES. 

"The  man  in  the  house  next  door  has  invested 
his  hard-earned  savings  in  a  Phonograph,"  said 
the  morose  boarder,  "and  he  keeps  it  going  every 
evening  just  when  I  want  to  read  some  uplift- 
ing book.  Unless  he  can  be  suppressed  I  fore- 
see that  I'll  have  to  hunt  another  boarding 
house,  for  I  can't  stand  it  to  hear  a  corn  sheller 
trying  to  sing  'When  the  Daisies  Bloom,  Dear,' 
every  evening." 

"I  trust  you  will  seek  another  boarding  house," 
said  the  star  boarder,  politely.  "Such  a  pro- 
ceeding would  give  general  satisfaction.  As 
William  Clarence  Shakespeare  remarked,  the 
man  who  is  not  charmed  by  the  concord  of 
sweet  sounds  is  fit  for  treason,  stratagems  and 
spoils,  and  some  extremely  sweet  sounds  are 
produced  by  the  Phonograph  next  door,  and  by 
all  other  high-class  Phonographs  which  are 
properly  oiled. 

"It  has  become  the  fashion  with  half-baked 
humorists  in  boarding  houses  and  elsewhere  to 
say  biting,  caustic  things  of  the  Phonograph. 
These  humorists  are  the  descendants  of  the 
merry  men  who  used  to  insist  in  print  and  on 
the  stage  that  a  mother-in-law  in  the  house  is 
?orse  than  a  contagious  disease.     A  quarter  of 


a  century  ago  you  couldn't  pick  up  an  almanac 
or  a  comic  paper  without  seeing  the  mother-in- 
law  held  up  to  scorn  and  contumely. 

"In  the  course  of  time  the  joke  concerning  this 
admirable  female  became  so  halt,  lame  and' 
blind  that  it  was  forced  into  retirement,  and 
then  the  stovepipe  joke  made  its  triumphant  de- 
but. It  was  held  by  American  humorists  for 
many  years  that  the  chief  employment  of  the 
married  man  was  putting  up  stovepipes  and 
that  such  employment  caused  him  to  mutilate 
the  English  language  beyond  recognition.  This 
truly  irresistible  quip  did  yeoman  service  for 
many  years,  until  it.  was  discovered  by  a  com- 
mittee of  savants  that  the  average  married  man 
seldom  has  anything  to  do  with  stovepipes. 

"Then  came  the  Phonograph  jest,  which  has 
contributed  to  the  gayety  of  nations  for  several 
years,  and  which  appears  to  have  a  long  career 
of  usefulness  before  it.  When  a  man  appears 
in  society  and  wishes  to  convulse  people  with 
merriment  he  makes  some  casual  reference  to  a 
Phonograph,  and  everybody  lies  down  on  the 
floor  and  indulges  in   apoplectic  mirth. 

"Now,  the  truth  is  that  the  Phonograph  is  one 
of  the  great  blessings  of  this  age  of  blessings. 
I  have  a  married  friend  at  whose  humble  abode 
I  pass  an  evening  once  in  a  while,  and  every 
time  I  go  there  he  furnishes  a  free  concert  with 
his  music  mill.  He  is  a  Phonograph  fiend  and 
keeps  his  machine  going  most  of  the  time  when 
he  is  at  home.  Perhaps  some  of  the  neighbors 
are  sore  about  it,  but  what  of  it?  If  a  man 
can't  open  a  few  cans  of  music  in  his  own  home, 
what's  the  use  of  having  a  home? 

"Before  he  got  the  Phonograph  habit  my 
friend  was  a  restless,  dissatisfied  man.  He  didn't 
know  what  to  do  in  the  long  winter  evenings. 
He  got  tired  of  beating  his  wife  and  jawing  the 
children,  and  his  eyes  were  too  weak  to  read 
much,  and  he  was  a  trial  to  himself  and  every- 
body else.  He  liked  music,  but  it  cost  a  good 
deal  to  go  to  concerts  and  take  his  tribe  along. 
He  belonged  to  a  club,  but  he  was  a  poor  hand 
at  poker,  and  generally  lost. 

"Then  he  was  persuaded  to  buy  a  Phonograph 
and  his  nights  were  filled  with  music  and  the 
cares  that  infested  the  day  folded  their  um- 
brellas and  chased  themselves.  He  gets  more 
happiness  out  of  that  little  box  with  a  sheet 
iron  horn  attached  than  the  millionaire  gets  out 
of  his  yacht,  and  his  wife  and  children  have  an 
equal  share.  He  buys  a  Record  for  a  few  ko- 
peks and  plays  it  a  million  times,  and  enjoys  it 
every  time. 

"Tell  me,  if  you  can,  of  another  amusement  as 
cheap  and  satisfying?  The  Phonograph  has 
made  home  life  in  this  country  twice  as  attrac- 
tive as  it  used  to  be,  and  it  makes  my  blood  boil 
in  my  veins  when  I  hear  an  aleck  speaking  of 
the  canned  music  grinder  in  slighting  terms,  in 
a  misguided  effort  to  be  funny. 

"And  I  do  hope,  my  dear  Mrs.  Jiggers,  that 
you  use  distilled  water  when  diluting  the  milk 
for  this  table."— Walt^Mason  in  the  Chicago 
Daily  News. 


More  and  more  Dealers  are  using  Window 
Displays — a  positive  proof  that  they  are  a 
paying  investment. 


Edison  Phonograph  Monthly,  March,  1912      13 


The  Other  13,000 


In  Lake  City,  Iowa 


In  Santa  Ana,  Cal. 


Charles  Bawden,  of  Lake  City,  Iowa,  has 
learned  the  value  of  a  smile,  and  has  found 
that  a  complete  stock  sells  Records.  To  quote 
him  in  part:  "Having  nearly  all  of  the  Records 
in  stock  all  of  the  time  helps  so  much  to  sell 
Records,  because  people  can  get  the  particular 
Record  they  want  just  at  the  time  the  fancy 
strikes  them.  If  they  had  to  wait,  they  would 
not  want  to  bother.  Whenever  I  find  that  a 
neglected  machine  has  been  allowed  to  get  out 
of  order,  I  always  fix  it  free  of  charge,  and 
throw  in  a  smile  as  it  starts  to  run  right.  Then 
people  are  pleased,  want  some  new  Records,  and 
tell  me  to  call  again." 

The  photograph  of  a  corner  of  Mr.  Bawden's 
store  shows  a  very  neat  and  effective  arrange- 
ment of  his  stock. 


The  Talking  Machine  Dealers  of  the  Pacific 
Coast  have  organized  the  Oakland  Grafonola- 
Victrola-Amberola  Club.  Despite  the  rather 
ominous  name  it  is  a  step  in  the  right  direction. 


. 


&km 


i.*s**'m 


We  show  here  a  photograph  of  the  store  of 
Carl  G.  Strock  of  Santa  Ana,  Cal.  Mr.  Strock 
points  with  pardonable  pride  to  the  well-filled 
Record  racks  and  to  his  Music  Room  in  the 
rear,  built  especially  for  demonstrating  Edison 
Records. 


Laurence  McGreal,  an  Edison  Jobber  in  Mil- 
waukee, Wis.,  presented  fifty  families  located  in 
the  neighborhood  of  his  store  with  a  Christmas 
basket  containing  a  large  chicken,  a  peck  of  po- 
tatoes, a  half-dozen  oranges  and  two  pounds  of 
candy  .  No  wonder  we  believe  in  Santa  Claus! 
The  Phonograph  Monthly,  even  at  this  late 
date,  is  glad  to  congratulate  Mr.  McGreal  upon 
his  Christmas  spirit.  A  man  whose  mind  works 
along  this  line  will  not  need  our  good  wishes 
to  assure  his  success,  but  nevertheless  he  has 
them. 


The  O.  A.  Reynolds  Talking  Machine  Com- 
pany of  Springfield,  111.,  hit  upon  the  happy 
idea  of  sending  to  the  employees  of  the  Illinois 
Watch  and  Samgamo  Meter  Companies  an  inter- 
esting letter  telling  of  the  merits  of  the  Edison 
and  inviting  them  to  attend  a  concert  at  their 
store.  They  have  prepared  a  follow-up,  to  be 
mailed  about  ten  days  after  the  original  letter, 
and  we  feel  confident  the  results  from  their  work 
in  this  direction  will  be  large. 


The  price  of  the  Easter  Window  Display  is- 
only  $3.50,  but  it  will  be  worth  a  great  deal  I 
more  than  that  to  you.     Try  it. 


14     Edison  Phonograph  Monthly,  March  1912 


There  is  no  greater  comfort 
than  an  evening  with  an 

EDISON 
PHONOGRAPH 

— the  comfort  of  bright  songs  and  music  perfectly  rendered;  the  comfort 
of  Amberol  Records,  playing  f our-and-one-half  minutes  instead  of  two ; 
the  comfort  of  the  permanent  sapphire  reproducing  point  that  does  away 

with  constant  needle-changing,  and 
the  comfort  of  a  subdued  volume  of 
sound,  that  does  not  carry  beyond 
J  b&  V  A  your  own  little  family  circle.  The 
wonderful,  sensitive,  wax  cylinders, 
the  silent,  long-running  motor,  the 
long-playing  Amberol  Records,  the 
permanent  sapphire  reproducing 
point,  and  the  means  of  making 
and  reproducing  your  own  records, 
are  all  exclusive  Edison  Phonograph 
features.  Remember  this  when  you 
make  your  purchase. 


Edison  Standard  Records,  35c.  Edison  Amberol 
Records  (play  twice  as  long),  50c.  Edison  Grand 
Opera  Records,  75c.  to  $2.00. 


Our  Standing  Offer 
Perhaps  you  do  not  realize  that  we  are  offering  to  furnish  adver- 
tising electros  free.  That  is  our  proposition,  however,  and  we  now 
proffer  Ready-made  Ad  Electro  No.  21,  which  is  mortised  for  your 
name.  Put  it  in  your  local  paper,  or  if  you  prefer  to  write  your  own 
copy,  send  for  Stock  Electro  No.  790,  and  you  will  receive  the  electro 
of  the  Phonograph  only. 


Edison  Phonograph  Monthly,  March,  1912    15 

Advance  List 

of  Edison  Amberol  and  Edison  Standard  Records 

for  May  1912 

7~~ >  HE  Amberol  and  Standard  Records  listed  below  will  be  shipped  from  Orange  in  time  to 
reach  all  Jobbers  in  the  United  States  -jind  Canada  before  April  25th,  1912,  all  things 
being  favorable,  and  they  may  be  re  shipped  to  Dealers  at  8  A.JM.  on  April  24th.  They 
must  not,  however,  be  exhibited,  demonstrated,  or  placed  on  sale  by  Jobbers  or  Dealers 
until  8  A.  M.  on  April  25th.  Supplements,  Phonograms  and  Hangers  will  be  shipped  with 
Records.  These  may  be  distributed  to  Dealers  after  April  20th,  but  must  not  be  circulated  among 
the  public  before  April  25th.  Jobbers  and  Dealers  may,  however,  deposit  Supplements  and  Phono- 
grams in  Mail  Boxes  or  Post  Offices  after  5  P.  M.  on  April  24th,  for  delivery  on  the  morning  of 
the  25th.  Bulletins  will  be  mailed  direct  to  all  Dealers  from  Orange.  Jobbers  are  required  to 
place  orders  for  May  Records  on  or  before  March  10th.  Dealers  should  place  May  orders  with 
Jobbers  before  March  10th  to  insure  prompt,  shipment  when  Jobber's   stock   is   received. 

Edison  Amberol  Concert    Records 

75  CENTS  EACH  IN  THE  UNITED  STATES;  $1.00  EACH  IN  CANADA 

Our  May  Concert  Records  introduce  artists  new  to  the  Phonograph,  but  well  known  in 
musical  circles.  Our  first  Record  is  truly  wonderful  in  the  absolute  faithfulness  with  which 
it  reproduces  the  exquisite  tones  of  the  'cello  as  it  responds  to  the  touch  of  a  master.  In  our 
second  Record  we  present  an  almost  classical  waltz,  played  by  a  brilliant  organization  of 
Hungarian  musicians;  and  our  third  selection  offers  a  very  superior  performance  of  a  song 
which  has  been  for  years  a  household  favorite. 

28014  Vito  Paulo  Gruppe 
The  average  music  lover  probably  prefers  the  'cello  to  any  other  instrument,  for  in  its  depth 
and  richness  of  tone  there  lies  a  wonderful  charm.  Paulo  Gruppe  is  absolute  master  of  the 
'cello,  playing  with  a  strength  and- technical  skill  that  are  little  short  of  phenomenal.  In 
this  brilliant  and  lively  composition  by  the  well-known  Bohemian  'cellist-composer,  David 
Popper,  Gruppe  fingers  with  a  rapidity  which  would  seem  possible  only  on  the  violin.  Max 
Herzberg,  at  the  piano,  assists  admirably  in  making  this  delightful  Record  worthy  of  a  place 
upon  the  Concert  list. 

28015  Coppelia — Entr'Acte  and  Waltz  Armand  Vecsey  and  his  Hungarian  Orchestra 
Clement  Delibes  is  a  noted  French  composer  of  light  operas,  the  most  charming  of  which  is 
"Coppelia."     The  waltz  is   enchanting,   with   its  beautiful   graceful   swing,   which   is   so   per- 
fectly executed  by  this  talented  organization  of  Hungarian   artists.     This  Record  will  make 

a  strong  appeal  to  lovers  of  the  artistic,  while  its  rhythm  will  instantly  find  favor  with  the 
most  casual  listener. 

28016  Old  Folks  at  Home  Margaret   Keye* 
Foster's  beautiful  old  melody  is  -sung  with  a  wealth  of  beauty,  but  with  perfect  simplicity  and 
deep   sympathy  by  this  well-known   contralto. 

Edison  Amberol  Records 

UNITED  STATES  LIST,  50  CENTS;  CANADIAN,  65  CENTS 

987  A   Songologue — Winter   Garden  Stella  Mayhew 

It  is  rather  unusual  to  offer  nearly  a  whole  vaudeville  sketch  on  one  Record,  but  here  we 
have  Stella  Mayhew  giving  part  of  her  "Winter  Garden"  repertoire,  appearing  first  as  an 
Irish  lady  (?)  entertaining  the  judge  before  whom  she  has  been  haled.  Then  she  changes 
color  and  sings  "Kentucky  Boy"  in  good  old  coon  style.  Billie  Taylor  did  some  very  clever 
work  in  preparing  this  number,  for  it  is  extremely  witty  and  entertaining.  Orchestra  accom- 
paniment.   Published  by  J.  Lehman  &  Company. 

988  Mary  Was   My  Mother's  Name  Joseph   A.   Phillip 

Mr.  Phillips  has  chosen  this  sentimental  song,  of  reminiscent  character,  with  which  to  again 
present  his  ability  to  the  Edison  audience.  Alfred  Solman,  its  composer,  gained  great  popu 
larity  as  the  writer  of  "Mine"  (Amberol  No.  936).  Orchestra  accompaniment.  Words  bv 
Arthur  J.  Lamb;  publishers,  Joe  Morris  Music  Co.,  New  York  City. 

(Always  specify  on  your  orders  whether  you  want  Amberol  or  Standard  Records.) 


16    Edison  Phonograph  Monthly,  March,  1912 

*989      That  College  Rag  Walter  Van  Brunt  and  Chorus 

Once  more  the  "College  Rah  Rah"  is  burlesqued,  this  time  most  tunefully  by  Mr.  Van  Brunt 
and  an  excellent  male  chorus.  The  song  has  proven  to  be  one  of  the  greatest  vaudeville 
"hits"  of  the  season  and  reflects  great  credit  upon  the  abilities  of  Albert  Von  Tilzer  and 
Harry  Porter,  who  wrote  the  music  and  words.  Orchestra  accompaniment.  Publishers,  The 
York  Music  Co.,  New  York  City. 

990  I  Want  Some  One  to  Care  for  Me  Lottie  Gilson 
Our  old  favorite  is  with  us  again,  with  her  almost  perfect  enunciation,  enabling  us  to  under- 
stand perfectly  her  sentiments  upon  the  marriage  question.     While  the  orchestra  is  playing 
over  the  chorus  of  this  catchy  song,  Lottie  tells  us  just  what  sort  of  a  man  she  is  looking  for. 

991  You've  Got  Me  Hypnotized  Ada  Jones  and  Billy  Murray 
As  long  as  there  is  vaudeville,  songs  of  this  type  will  be  popular,  for  every  "team"  always 
sings  a  conversational  duet  some  time  during  its  "turn."  This  song  has  several  features 
which  will  place  it  above  its  many  "sister"  pieces — a  captivating  waltz  time,  words  brim- 
ming over  with  slang,  and  last,  but  perhaps  best,  it  wcs  written  and  composed  £>y  (Irving 
Berlin,  sponsor  for  "Alexander's  Ragtime  Band"  (Amberol  No.  817)  and  "The  Ragtime 
Violin"  (Amberol  No.  966).  Orchestra  accompaniment.  Ted  Snyder  Company  of  New  York 
City,  publishers. 

992  Take  Me  Back  to  the  Garden  of  Love  Reed  Miller 
Reed  Miller  has  long  since  established  himself  in  the  hearts  of  Edison  owners,  as  a  singer 

of  unusual  quality  of  voice  and  smoothness  of  delivery.  In  this  Record  he  has  an  opportu- 
nity to  display  his  ability  to  best  advantage,  for  he  sings  a  love  ballad  in  waltz  time,  whose 
beauty  has  won  for  it  a  place  on  the  programs  of  some  of  the  leading  singers  of  high  class 
songs.  Orchestra  accompaniment.  Music  by  Nat  Osborne;  words  by  E.  Ray  Goetz.  Pub- 
lished by  the  Ted  Snyder  Co.,  New  York  City. 

993  (a)       Three  Little  Owls  and  the  Naughty  Little  Mice 

(b)       I'm  Old  But  I'm  Awfully  Tough  Cal  Stewart 

Cal  Stewart!  In  other  words,  a  hearty  laugh  and  a  Record  full  of  fun.  Cal  sings  of  the 
very  sad  fate  of  three  unsuspecting  mice,  then  proclaims  that  he  is  "tough."  We  certainly 
hope  so,  for  we  would  not  care  to  lose  our  laugh-maker  man.     Orchestra  accompaniment. 

994  The  Passing  Caravan  Patrol  New  York  Military  Band 
An  excellent  concert  piece  with  the  ever-irresistible  march  time,  introducing  approach,  pass- 
ing and  retreat  effect.     Composer,  Johann   C.  Schmid;   publishers,   H.  A.  Weymann  &  Son, 
Edison  Jobbers  in  Philadelphia. 

995  My   Lou — Winter  Garden  Stella  Mayhew  and  Billie  Taylor 
It  takes  a  good  vaudeville  pair  to  be  featured  at  the  New  York  Winter  Garden,   and  the 
Mayhew-Taylor    combination    certainly    "made    good."      This    duet   was    one    of    their    best 
songs  this  season,  and  they  sing  it  admirably  with  an  orchestra  accompaniment.    Billie  Taylor 
composed  the  piece,  which  is  published  by  J.  Lehman  &  Company,  New  York  City. 

996  That  Coontown  Quartet  Premier  Quartet 
Wonderful  "harmony"  singing  of  a  new  ragtime  tune  which  is  being  featured  by  Emma 
Carus  and  other  stars  of  the  vaudeville  stage.  It  has  a  fascinating  movement  which  is  inter- 
rupted to  introduce  strains  from  old  favorite  quartet  songs,  while  the  orchestra  accompani- 
ment is  temporarily  suspended.  Music  by  Jean  Schwartz;  words  by  Grant  Clarke.  Pub- 
lished by  Jerome  and  Schwartz  Publishing  Company,  New  York  City. 

997  Your   Own   Dear   Kiss  Elizabeth  Spencer 
A  delightful  song  of  love,  set  to  the  familiar  and  popular  Neapolitan  serenade,  "O1  Solo  Mio" 

by  di  Capua.  The  song  is  far  above  the  ordinary  love  song,  and  receives  full  justice  in  its 
performance  by  Miss  Spencer.  Orchestra  accompaniment.  Publishers,  Shapiro  Music  Pub- 
lishing Co.,  New  York  City. 

998  When  I  Was  Twenty-One  and  You  Were  Sweet  Sixteen 

Joseph  A.  Phillips  and  Chorus 
Williams  and  Van  Alstyne  are  making  this  song  the  feature  of  their  repertoire,  and  success 
is  coming  their  way  at  a  great  rate.  It  is  a  captivating  march  song  with  an  irresistible 
swing  to  it,  which  is  sung  in  capital  style  by  Mr.  Phillips  and  an  exceptionally  clever  chorus 
composed  of  Elizabeth  Spencer,  Bieling,  Murray,  Porter  and  Hooley.  Orchestra  accompani- 
ment. Harry  Williams  and  Egbert  Van  Alstyne  wrote  the  music  and  words.  Publishers, 
Jerome  H.  Remick  &  Company,  New  York  City. 

999  Peggy  Gray  Manuel  Romain 

Thurland  Chattaway  has  become  known  to  all  who  dwell  in  the  world  of  music,  as  a  writer 
of  unusual  merit.  This  popular  composer's  march  song,  "Peggy  Gray,"  has  enjoyed  excep- 
tional success.  We  have  recorded  it  with  bells  and  trilling  birds  to  heighten  the  already 
delightful  effect  of  Mr.  Romain's  performance.  Orchestra  ^accompaniment.  Published  by 
the  F.  B.  Haviland  Publishing  Co.,  New  York  City. 

♦This  Record  will  be  illustrated  on  cover  of  May  Phonogram. 


Edison  Phonograph  Monthly,  March,  1912     17 

1000  Good    Night,    Mr.    Moon  Campbell  and  Gillette 

These  two  popular  tenors  made  such  a  huge  success  with  "  'Lizabeth  Ann"  that  we  hastened 
to  produce  another  song  by  them.  "Good  Night,  Mr.  Moon,"  is  perhaps  the  most  popular 
"moon  song"  of  the  day  and  is  being  featured  by  the  four  "Madame  Sherry"  companies  now 
en  tour.  The  catchy  swing  of  the  music  is  excellently  brought  out  by  the  accompanying 
orchestra.  Music  by  Albert  Von  Tilzer;  words  by  Eli  Dawson;  publishers,  The  York  Music 
Co.,  New  York  City. 

1001  That  Hypnotizing  Man  Premier  Quartet 
It  ought  to  have  been  "That  Hypnotizing  Song,"  for  if  this  one  won't  hold  you  in  a  spell  of 
delighted  enjoyment,  nothing  will.  The  music  is  catchy,  the  words  are  funny,  the  singers 
were  "seeing  spooks"  every  minute  they  were  performing,  and  the  orchestra  had  chills  run- 
ning up  and  down  their  backs.  What  more  could  you  ask?-  Music  by  Albert  Von  Tilzer; 
words  by  Lew  Brown.     Published  by  the  York  Music  Co.,  New  York  City. 

1002  Alexander's   Ragtime  Band   Medley  Fred  Van  Epps 
Edison  owners  cannot  seem  to  get  enough  of  "Alexander's  Ragtime  Band,"  but  we  hope  that 
this  "cracker-jack"  banjo  medley  will  help  to  satisfy  the  demand.     If  the  banjo  is  adapted 

to  any  one  thing,  it  is  ragtime  and  the  Berlin-Snyder  "rags"  are  invincible.  "The  Ragtime 
Violin"  and  "Grizzly  Bear"  also  appear  in  this  whirlwind  medley.  Orchestra  accompani- 
ment.    Published  by  the  Ted  Snyder  Co.,  New  York  City. 

1003  Cujus  Animam — Stabat  Mater  Charles  W.  Harrison 
This  is  another  selection  from  Rossini's  Stabat  Mater  from  which  we  offered  "Inflammatus" 
(Amberol  No.  925)  for  our  March  list.  Mr.  Harrison's  clear,  strong  tenor  is  displayed  to 
excellent  advantage  in  this  exquisite,  though  difficult,  aria  which  he  sings  in  Latin,  with  an 
orchestra  accompaniment.  To  lovers  of  music  of  a  classical  and  sacred  nature  this  Record 
will  be  an  exceptional  treat. 

1004  Rockin'  in  de  Win'  Bessie  Volckmann 
W.  H.  Neidlinger  is  an  American  composer  who  has  become  well  known  as  a  writer  of 
Southern  dialect  songs.  This  charming  little  lullaby,  which  has  attained  perhaps  the  great- 
est popularity  of  any  of  Neidlinger's  writings,  receives  excellent  treatment  by  this  young 
Edison  contralto.  Orchestra  accompaniment.  William  Maxwell  Music  Co.,  of  New  York 
City,  are  the  publishers. 

1005  Are  You  Going  to  Dance? — "The  Count  of  Luxembourg" 

Elizabeth   Spencer  and   Irving  Gillette 

The  great  waltz  song  from  "The  Count  of  Luxembourg,"  by  Franz  Lehar,  composer  of  "The 
Merry  Widow."  This  latest  creation  by  the  already  popular  composer  has  made  a  sensation 
on  the  Continent  and  in  London,  where  it  has  been  running  since  May  20th,  1911.  The  song 
occurs  in  Act  2nd,  when  Angele  and  Rene  waltz  up  the  great  staircase  in  the  reception  hall 
of  the  Grand  Duke  Ratzinov.  Orchestra  accompaniment.  Words  by  Basil  Hood.  Chappell 
&  Co.,  of  New  York  City,  are  the  publishers. 

1006  Old  Folks  at  Home,   with   Variations  Andre  Benoist 

A  remarkably  clever  piano  solo  by  Andre  Benoist,  who  needs  no  introduction  to  Edison 
owners.  This  very  capable  artist  has  taken  the  original  "Way  Down  Upon  the  Suwanee 
River,"  as  composed  by  Stephen  Foster  and  varied  by  F.  W.  Meacham,  to  which  he  has  added 
variations  and  embellishments  of  his  own.  It  is  one  of  the  best  piano  solos  listed  for  a  long 
time. 

1007  One  Fine  Day — "Madame  Butterfly"  (Sung  in  English)  Agnes  Kimball 
"Madame  Butterfly"  is  one  of  Giacoma  Puccini's  greatest  compositions  and1  the  crowds  who 
have  filled  the  Metropolitan  Opera  House  upon  every  occasion  when  it  has  been  produced, 
prove  conclusively  that  it  is  a  great  favorite  in  America.  This  aria,  one  of  the  gems  of  the 
opera,  is  sung  in  Act  2nd,  when  the  deserted  wife  expresses  her  undying  faith  in  her  hus- 
band's return.  Agnes  Kimball  handles  the  difficult  soprano  solo  superbly,  making  a  beauti- 
ful Record.     Orchestra  accompaniment. 

1008  Let  Joyous  Peace  Reign  Everywhere  Anthony  and  Harrison 
Our  sacred  offering  for  this  month  is   a  beautiful   duet  based   upon   the   melody  of  Alfred 
Robyn's  best  known  song,   "Answer."     It  has   a  grace   and   depth  of   expression  which  will 
make  a  strong  appeal  to  all  lovers  of  sacred  music.     Orchestra  accompaniment.     Words  by 
Edwin  Summers.     Published  by  Leo  Feist,  of  New  York  City. 

1009  The  Count  of  Luxembourg — Waltzes  American  Standard  Orchestra 
These  waltzes  may  be  said  to  be  the  cream  of  the  latest  of  Franz  Lehar's  wonderful  suc- 
cesses, already  referred  to  in  this  list.  This  Record  explains  perfectly  the  reason  for  Lehar's 
world-wide  popularity,  for  his  Luxembourg  Waltzes  are  on  a  par  with  the  Merry  Widow 
Waltz — a  broad  statement.  The  main  themes  of  this  arrangement  are  "Say  Not  Love  is  a 
Dream"  and  "Are  You  Going  to  Dance?"  (the  famous  Staircase  Dance).  Published  by 
Chappell  &  Company,  of  New  York  City. 

{Always  specify  on  your  orders  whether  you  want  Amberol  or  Standard  Records.) 


18     Edison  Phonograph  Monthly,  March,  1912 

1010  God  is     Love,   His   Mercy   Brightens       Agnes  Miller,  Reed  Miller  and  Frank  Croxton 

A  sacred  selection  composed  by  Conradin  Kreutzer  (1780-1849),  a  celebrated  German  writer 
of  opera,  oratorio  and  church  music.  This  is  one  of  his  best  known  sacred  numbers,  and  it 
affords  to  Miss  Kimball  (soprano),  Mr.  Miller  (tenor)  and  Mr.  Croxton  (bass)  an  excellent 
opportunity  to  display  their  remarkable  ability  in  solo,  duet  and  trio  singing.  Orchestra 
accompaniment. 

1011  Happy   Days  Venetian  Instrumental  Trio 
A  charming  arrangement  of  this  favorite  melody,  so  familiar  as  a  song  with  violin  obligato. 

Its  presentation  by  these  clever  musicians  upon  violin,  flute  and  harp  is  particularly  happy, 
the  nature  of  the  piece  lending  itself  so  readily  to  these  instruments.  A.  Strelezki  is  the 
composer. 

Special  I    O.  O    F.  Amberol  Records 

UNITED  STATES  LIST,  50  CENTS;  CANADIAN,  65  CENTS 

1012  I.  O.  O.  F.  Opening  and  Closing  Odes  Male  Quartet 

The  three  Odd  Fellows'  Records  contained  in  this  list  are  published  officially  by  the  Sovereign 
Grand  Lodge,  I.  O.  O.  F.  The  two  odes  produced  on  this  Record  are  beautiful  in  their  dig- 
nity and  in  the  sentiments  contained  in  the  words.     Organ  accompaniment. 

1013  I.   O.   O.   F     Initiation    and    Installation  Odes  Male  Quartet 
A  perfectly  balanced  quartet  has  sung  the  solemn,  awe-inspiring  odes  in  beautifully  arranged 
harmony,  with  the  strains  of  the  organ  to  complete  the  impressiveness  of  the  selection. 

1014  I.  O.  O.  F.  Funeral  Ode  Male  Quartet 
This  Record  needs  no  introduction  to  Odd  Fellows,  but  for  the  benefit  of  those  "without  the 
pale"  let  us  say  that  this  ode  is  a  majestic  expression  of  faith  and  hope.     The  introduction, 
played  upon  the  organ,  is  magnificent. 

Edison  Standard  Records 

UNITED  STATES  LIST,  35  CENTS;  CANADIAN,  40  CENTS 

10551  Spanish  Dance — Suite  "Bal  Costume"  United    States    Marine    Band 

The  Spanish  Dance  is  the  fourth  in  a  suite  of  national  dances  written  by  the  great  Anton 
Rubenstein,  eminent  composer  and  Liszt's  only  rival  in  technical  perfection.  The  dance 
abounds  with  vivid  local  color  and  depicts  the  wooing  of  an  Andalusian  Carmen  by  an  im- 
petuous toreador.  The  famous  Marine  Band  has  acquitted  itself  splendidly  in  obtaining  the 
dash  and  rhythm  of  the  piece. 

10552  Pickaninny's  Lullaby  Elsie  Baker 
Miss  Baker's  first  Standard  Record   is  her  favorite   encore  song  which   she   gives  in   darkey 
dialect.     It  is  a  gem,  and  perfectly  suited  to  Miss  Baker's   rich  contralto  voice,   to  which   a 
properly  subdued  orchestra   plays  a  soothing  accompaniment.     Words   and   music  by  George 
W.  Gage.     Victor  Kremer  Company,  of  Chicago,  are  the  publishers. 

10553  I  Want  "a  Regular  Pal"  for~a  "Gal"  Walter  Van  Brunt 
Already  listed  as  Amberol  No.  910,  this  delightful  song  is  now  offered  in  Standard  form  by 
the  young  artist  who  so  capably  sang  it  previously.     Music  by  George   Christie;   words  by 
Jean  Lenox.     M.  Witmark  &  Sons,  of  New  York  City,  are  the  publishers. 

10554  'Lizabeth  Ann  Campbell   and   Gillette 
This  captivating  duet  was  such  an  instantaneous  success  when  issued  in  the  Amberol  list  that 
we  have  placed  it  in  this  list,  presenting  the  same  artists  who  performed  before.     Orchestra 
accompaniment.     Music   by   Theodore    Morse;    words    by   D.    A.    Esrom.     Published    by    the 
Theodore  Morse  Music  Co.,  of  New  York  City. 

10555  Scotch  Country  Dances  National  Military  Band 
This  lively  and  invigorating  medley  of  Scotch  dances  was  such  a  tremendous  success  when 
issued  under  the  British  list  that  we  have  decided  to  offer  it  in  the  domestic  list. 


Foreign  Records  for  March,  1912 

AMBEROL:   U.  S.  LIST,   50c.  EACH;    CANADIAN,  65c.  EACH. 

STANDARD:  U.  S.  LIST,  35c.  EACH;  CANADIAN,  40c.  EACH. 

BRITISH  AMBEROL   FOR   MARCH  12418  Strolling  if  the  Gloaming,  Dear,  Gaze 

John  Bardsley 

12416  The  Wanderers'Goal — Overture,  Suppe  12419  Mamie  May,  Darewski  Jack  Charmaa 

National  Military  Band        12420  The  Gift,  Behrend  Violet  Oppenshaw 

12417  Come,  Sing  to  Me,  Thompson  David  Brazell        12421   I  Don't  Care,  Godfrey  &  Williams  Billy  William* 

{Airways  specify  on  your  orders  ^whether  you  "want  Amberol  or  Standard  Records.) 


Edison  Phonograph  Monthly,  March,  1912     19 


12422  I  Never  Knew  I  Loved  You,  Penso        Albert  Crawley 

12423  Queen  of  My  Heart,  Cellier  Peter  Dawson 

12424  Memories   of  Mother,  Harkness  Wm.   McEwan 
i2425  Sons   of   the   Brave,   March,  Bidgood 

National  Military  Band 

BRITISH  STANDARD   FOR  MARCH 

i4117  Top   Dog— One-step,    Windeatt 

National  Military  Band 

14118  The  Chocolate  Major,  Mills  &  Scott      Jack  Charman 

14119  You   Taught   Me    How   to    Love   You,   Meyer 

Albert  Crawley 

14120  Administration    March,    Sousa     (Concertina) 

Alexander  Prince 

14121  I   Saw   Peter  Henry   Home,   Bennett  Scott 

Florrie  Forde 

14122  The  Gospel  Bells,  Martin  Wm.  McEwan 

14123  Santa    Lucia    March,    hotter 

H.  M.  Irish  Guards  Band 

14124  I  Wish   I  Were  a  Ladies'  Man, 

Godfrey   &   Williams  Billy   Williams 

14125  The  Dear  Irish  Boy    (Bagpipes)        W.  N.  Andrews 

14126  Giggling— Polka    March,    Christine 

National  Military  Band 

GERMAN  AMBEROL  FOR  MARCH 

15226  Aufzug  der  Stadwache,  Leon  Jessel 

Johann  Strauss  Orchester 

15227  Fruhling  im  Winter,  A.  Steinke  Hans  Bondy 

15228  Der  alte  Goethe,   Adolf  Kirchl  Udel   Quartette 

15229  Die  Liebeslaube,  Karl  Hoschna 

Incie  Bernardo  &  Hans  Bondy 

15230  Eva— Walzer  aus  "Eva,"  F.  Lehar 

Johann  Strauss  Orchester 


Dealers,  we  want  to  impress  upon  you  that 
the  show  window  of  to-day  has  become  a  silent 
partner  in  the  business,  silent  to  be  sure  but  one 
whose  silence  is  golden.  The  real  value  of  a 
good  window  display  is  measured  by  these  two 
business  units.  First — new  customers  made; 
second — increased  sales  to  old  customers.  The 
power  of  a  good  display  you  can  measure  in 
the  increase  of  your  daily  receipts.  Almost 
everyone  wants  to  buy  what  he  sees!  How  many 
would  care  to  purchase  what  they  have  not 
seen? 

Why  not  show  the  public  that  you  have  a 
desire  to  interest  them  in  your  particular  line? 
Back  up  our  national  advertising  and  your  own 
local  efforts  by  placing  the  real  article  in  a 
conspicuous  location.  Embellish  the  show 
window  with  attractive  artistic  show  cards  con- 
taining terse   selling  points. 

No  matter  how  difficult  it  may  seem  to  ar- 
range attractive  displays— it  can  be  done.  It  is 
up  to  you  to  assign  yourself  the  task  of  spend- 
ing a  few  hours  in  your  show  window  weekly. 
Spend  a  trifling  amount  fo.-  necessary  material 
to  produce  attention-attracting  displays.  And,  do 
not  lose  sight  of  the  fact  that  the  public  tires 
of  a  certain  setting  quickly.  They  want  to  see 
something  new.  They  are  looking  eagerly  for 
the  appearance  of  your  next  best  effort.  Don't 
disappoint  them.  Keep  them  interested.  Use 
Edison  Displays — the  cheapest  and  best  direct 
method  of  making  new  customers  and  increasing 
sales  to  old  ones.  Send  in  that  Easter  Display 
order  now ! 


GERMAN]  STANDARD   FOR  MARCH 

16225  Pariser-Pflaster   Marsch — aus   "Eva,"  F.  Lehar 

Johann  Strauss  Orchester 

16226  Sankt  Pauli,  wie  bist  du  schon  !  Hermann  Stein 

Erich  Schroeter 

16227  Tischrode — "Bogrussung    der    Gaste," 

Schonwald  Gustav    Schonwald 

16228  Mariechon  ! — Polka,   S.    Courquin 

Johann    Strauss    Orchester   mit    Chor 

FRENCH  AMBEROL  FOR  MARCH 

17153  Mendiant  d'Amour,  Goublier  Louis  Nucelly 

17154  Pensee  d'Automne,  Massenet  Gaston   Dubois 

17155  Carmen — duo — "Parle-moi   de  ma  mere,"  Bizet 

Mme.   Laute-Brun   et  Gaston   Dubois 

17156  Faust — "Chanson   du   ror  de   Thule,"   Gounod 

Mme.  Laute-Brun 

17157  La    Boheme — "Je    suis    poete,"    Puccini 

Gaston   Dubois 

FRENCH   STANDARD   FOR  MARCH 

18193  Valse  Brune,  G.  Krier 


Garde   Republicaine 
Coralie,   R.   Desmoulins  Paul   Lack 

Vous  n'avez  pas  ca,  E.  Spencer       Adolphe  Berard 

SPANISH  AMBEROL  FOR  MARCH 

La  Tempestad — Romanza  de  las  Joyas,  Chapi 

Alicia  del  Pino 
La  Gran  Via — Vals  del  Caballero  de  Gracia, 

Chueca    y    Valverde  Jose    Frances 

SPANISH  STANDARD   FOR   MARCH 
21288  Ei  Husar  de  la  Guardia — Cancion  de  Napoleon- 

Cuples,   Jimenez  Felix    de    la    Sierra 


18194 
18195 


8054 
8055 


Armand  Vecsey  and  his  Hungarian  Orchestra 
number  among  their  many  successful  per- 
formances appearances  before  the  principal  rul- 
ers of  Europe,  among  them  Emperor  William  II, 
King  Edward  VII  and  Queen  Alexandra,  King 
Frederick  of  Denmark,  Maria  Feodorovna,  Dow- 
ager Empress  of  Russia. 


Jobbers  of  Edison  Phonographs  and  Records 


ALA.,    Birmingham — Talking-   Machine 
Mobile — W.   H.    Reynalds. 
Montgomery — R.    L.    Penick. 


Co. 


CAL.,  Los  Angeles — Southern  Cal.  Music  Co. 
San  Francisco — Pacific   Phonograph   Co. 


COLO. 


Denver — Denver  Dry  Goods  Co. 
Hext  Music  Co. 


CONN.,  New  Haven — Pardee-Ellenberger  Co. 

D.  C,  Washington — E.  F.  Droop  &  Sons  Co. 

GA„  Atlanta — Atlanta  Phonograph  Co. 
Waycross — Youmans   Jewelry   Co. 

IDAHO,  Boise — Eilers  Music  House. 

ILL.,  Chicago — Babson  Bros. 

Lyon  &  Healy. 

James  I.   Lyons. 

Montgomery  Ward  &  Co. 

Rudolph  Wurlitzer  Co. 
Peoria — Peoria   Phonograph   Co. 

Putnam-Page  Co.,  Inc. 
Q,uincy — Quincy  Phonograph  Co. 

IND.,  Indianapolis — Kipp-Link        Phonograph 
Co. 

IOWA,  Des  Moines— Harger  &  Blish. 
Sioux  City — Harger  &  Blish. 

LA,    New    Orleans — National    Automatic    Fire 
Alarm  Co. 
Philip   Werlein,    Ltd. 

MAINE,  Bangor — S.  L.  Crosby  Co. 

Portland — Portland  Sporting  Goods  Co. 

MD.,  Baltimore — E.   F.   Droop  &   Sons   Co. 

MASS.,  Boston — Eastern  Talking  Machine  Co. 

Iver  Johnson  Sptg.  Goods  Co. 

Pardee-Ellenberger  Co. 
FItchhurg — Iver  Johnson  Sptg.  Goods  Co. 
Lowell — Thomas  Wardell. 
Worcester — Iver  Johnson  Sptg.  Goods  Co. 

MICH.,  Detroit — American  Phono.   Co. 
Grinnell  Bros. 

MINN.,   Minneapolis — Laurence   H.    Lucker. 
St.  Paul — W.  J.  Dyer  &  Bro. 
Koehler  &  Hinrichs. 

MO.,  Kansas  City — J.  W.  Jenkins'   Sons  Music 
Co. 
Schmelzer   Arms    Co. 
St.  Louis — Silverstone  Talk.  Mach.  Co. 
MONT.,   Helena — Montana   Phono.   Co. 

NEB.,  Lincoln — Ross  P.  Curtice  Co. 
H.  E.  Sidles  Phono.  Co. 
Omaha — Shultz  Bros. 

N.  H.,  Manchester — John  B.  Varick  Co. 

N.  J.,  Hoboken — Eclipse  Phono.  Co. 
Newark — Edisonia  Co. 
Paterson — James  K.  O'Dea. 
Trenton — John   Sykes. 

N.  Y.,  Albany— Finch   &  Hahn. 
Buffalo — W.  D.  Andrews. 

Neal,    Clark  &   Neal   Co. 
Elmira — Elmira  Arms  Co. 
Gloversville — American  Phono.  Co. 


New   York   City— Blackman    Talking   Ma- 
chine  Co. 
J.  F.  Blackman  &  Son. 
I.    Davega,    Jr.,    Inc. 
S.  B.  Davega  Co. 
Greenhut-Siegel-Cooper    Co. 
John   Wanamaker. 

Oswego — Frank   E.    Bolway. 
Rochester — Talking  Machine  Co. 
Syracuse — W.  D.  Andrews. 
Utica — Arthur  F.   Ferriss. 
William   Harrison. 

OHIO,  Cincinnati — Milner  Musical  Co. 
Rudolph  Wurlitzer  Co. 
Cleveland — Laurence    H.    Lucker. 
Columbus — Perry  B.  Whitsit  Co. 
Dayton — Niehaus   &   Dohse. 
Newark — Ball-Fintze  Co. 
Toledo — Hayes  Music  Co. 

OKLA.,   Oklahoma   City — Schmelzer  Arms   Co 

OREGON,  Portland — Graves  Music  Co. 

PENNA.,   Allentown — G.    C.   Aschbach. 
Easton — The  Werner  Co. 
Philadelphia — Louis  Buehn  &  Bro. 

C.  J.  Heppe  &  Son. 

Lit   Brothers. 

Penn  Phonograph  Co. 

John  Wanamaker. 

H.  A.  Weymann  &  Son. 
Pittsburg — Louis   Buehn    &   Bro. 
Scranton — Ackerman  &  Co. 

Technical   Supply  Co. 
Willlamsport — W.    A.   Myers. 

R.  I.,  Providence — J.  A.  Foster  Co. 
J.   Samuels  &  Bro. 

TENN.,  Memphis — F.   M.   Atwood. 
O.    K.    Houck    Piano    Co. 

TEX.,  Dallas — Southern   Talking  Machine  Co. 
El  Paso — W.  G.  Walz  Co. 
Fort  Worth— L.    Shepherd   &    Co. 
Houston — Houston   Phonograph   Co. 
San   Antonio — H.    C.    Rees    Optical    Co. 

UTAH,  Ogden — Proudfit  Sporting  Goods  Co. 
Salt  Lake  City — Consolidated  Music  Co. 

VT.,  Burlington — American  Phono.  Co. 

VA.,  Richmond — C.  B.  Haynes  &  Co. 

WASH.,  Seattle — Eilers  Music  House. 
Spokane — Graves  Music  Co. 

WIS.,  Milwaukee — Laurence  McGreal. 

CANADA,  Quebec — C.  Robitaille. 

Montreal — R.  S.  Williams  &  Sons  Co.,  Ltd. 
St.  John— W.  H.  Thorne  &  Co.,  Ltd. 
Toronto — R.   S.  Williams  &  Sons  Co.,  Ltd. 
Vancouver — M.  W.  Waitt  &  Co.,  Ltd. 
Winnipeg — R.  S.  Williams  &  Sons  Co.,  Ltd. 

Babson   Bros. 
Calgary — R.   S.  Williams  &  Sons  Co.,  Ltd. 


e15£  EDI  S  ON 

PHONOCMPH 

MOW 


VOL.  X 


April  1912 


No.  4 


THE  HOFFMANN  QUARTET 


Several  seasons  spent  in  the  atmosphere  of  the  most  famous  sym- 
phony orchestra  in  this  country  have  stamped  their  unmistakable  effect 
upon  the  technique,  expression  and  interpretation  of  these  gifted  mu- 
sicians.    Amberol  Concert  No.  28018  is  their  first  Edison  Record: 


^Ae  EDISON  PHONOGRAPH  MONTHLY 


CONTENTS  FOR  APRIL  1912 


PAGE 

Adam     2 

Special  Notice   2 

Ten   Greatest  Men  Alive 3 

May  Window   Display 5 

The  Phonograph  as  an  Actor 6 

A  Clincher   6 

No  Jobbers'   Profits 6 

Electros  for  New  Machines 7 

The  Plan  Maker 7 

Window   Displays   Sales   Producers 8 

Suspended  List,  March  20,  1912 8 

The  Phonogram    9 

Opera  Model   Delayed 9 


PAGE 

April    Record    Return    Guide 9 

Rapke    Labels    and    Trays 9 

Hustling    Some 10 

Lighting  Stores   10 

Edison  Record  Talent 11 

A   Visit   to    a    Dealer's    Store 12 

Keeping  Customers    12 

The  Other  13,000..." 13 

Electro  for  Amberol  No.   1023 14 

Advance    List   of   June   Records 15 

List  and   Dealers'    Net  Prices   on    Cygnet 

Horn   Crane  Parts 19 

Current  Printed  Matter 19 


Adam 


On  the  border  of  California  lies  Lake  Tahoe, 
the  Gem  of  the  Sierras.  The  modest  Cali- 
fornian  will  not  say  so  in  actual  words,  but  if  he 
fails  to  leave  you  with  the  firm  conviction  that 
the  shores  of  that  lake  were  the  scenes  of  Adam's 
original  investigation  into  the  advertised  merits 
of  the  apple,  you  may  rest  assured  that  it  was 
only  because  he  was  too  busy  talking  about  the 
1915   Exposition. 

But  why  did  Adam  eat  that  apple?  Surely  not 
because  he  was  hungry,  for  there  was  no  Poul- 
try Trust  in  those  blissful  days.  Some  people 
claim  that  it  was  because  Adam  was  from  Mis- 
souri— absolutely  impossible  since  the  only  State 
at  that  time  in  existence  was  the  "state  that 
made  the  fig-leaf  famous."  But  if  Adam  could 
not  claim  the  same  good  old  state  as  the  famous 
Missouri  Mule,  he  had  a  great  deal  in  common 
with  the  proverbial  inquisitive  natures  of  its 
inhabitants. 

The  salesman,  however,  has  long  since  learned 
that  this  state  of  mind  is  by  no  means  peculiar 
to  the  people  of  any  one  locality,  but  is  the  uni- 
versal attitude  of  the  buyer — be  it  of  needles, 
pins  or  coal  mines.  The  rosiest  of  pen  pictures 
and  word  paintings  seldom  effect  a  transfer  of 
coin  from  the  pocket  of  the  prospect  to  the  wallet 
of  the  word  artist. 

In  the  case  of  the  Phonograph  this  is  particu- 
larly true  because  of  the  price  involved  and  be- 
cause it  is  still  considered  by  many  to  be  a 
luxury.  In  his  efforts  to  present  the  Phonograph 
in  the  light  of  a  necessity  instead  of  a  luxury, 
the  Dealer  handicaps  himself  at  the  start  if  he 
cannot  show  the  prospect  how  much  he  really 
needs  the  Phonograph.  It  is  for  that  reason  that 
we  are  continually  urging  upon  Dealers  the  ad- 


visability of  the  concert  plan.  Many  Dealers, 
however,  do  not  feel  that  they  have  sufficient 
floor  space  in  their  stores  to  permit  of  a  regular 
concert.  But  that  does  not  in  the  least  prohibit 
them  from  having  in  their  windows  a  standing 
invitation  to  all  passers-by  to  step  in  and  hear 
the  Phonograph. 

To  revert  to  Adam,  we  humbly  apologize  for 
seeming  to  draw  odious  comparisons  between 
salesmen  and  the  serpent,  but,  if  we  study  the 
very  successful  methods  employed  by  the  ser- 
pent, we  will  see  that  he  originated  the  idea  of 
the  Window  Display  and  the  Demonstration.  In 
introducing  the  apple  to  the  prospect,  he  did  not 
merely  write  form  letters  and  talk  selling  points, 
but  he  had  the  apple  right  in  plain  sight  (win- 
dow display)  and  offered  one  to  the  prospects 
that  they  might  sample  its  delicious  flavor  (dem- 
onstration). To  the  deadly  certainty  of  these 
methods  we  have  been  taught  to  ascribe  all  the 
suffering  and  anguish  here  below. 

Be  that  as  it  may,  our  point  is  that  those 
methods  worked  in  Paradise  and  that  human 
nature  has  changed  so  little  since  that  time  that 
the  same  methods  apply  to-day.  And  since  this 
is  true,  the  wise  Dealer,  remembering  the  im- 
portant part  which  Eve  played  in  this  famous 
transaction,  will  not  confine  his  attentions  solely 
to  the  prospective  Adam. 


Special  Notice 

Because  of  the  timeliness  of  their  issue,  Am- 
berol Records  Nos.  1023,  1027,  1030  and  Stand- 
ard Record  No.  10559  listed  in  this  issue,  can  be 
put  on  sale  as  soon  as  received.  They  are 
treated  in  a  special  pamphlet. 


See    page    7    concerning    the    Plan    Maker's 
Plans.     Are  you  on  his  list? 


«©£  EDISON 
PHONOGRAPH  MONTHLY 

Published  by  Thomas  A.  Edison,  Inc.,  Orange,  N.  J. 


NATIONAL    PHONOGRAPH    CO.,    LTD.,    VICTORIA    ROAD,  WILLESDEN,  LONDON,  N.  W. 
THOMAS    A.    EDISON,   LTD.,   OF   AUSTRALIA,   364-372    KENT   STREET,    SYDNEY",    N.    S. 
COMPANIA    EDISON    HISPANO- AMERICANA,   VIAMONTE,  515,   BUENOS  AIRES. 
EDISON    GESELLSCHAFT,    M.    B.    H.    10    FRIEDR1CHSTRASSE,    BERLIN. 
COMPAGNIE    FRANCAISE    DU    PHONOGRAPHE    EDISON,  42   RUE  DE   PARADIS,  PARIS. 


W. 


All  communications  to  The  Phonograph  Monthly  should  be  addressed  to  the  Advertising    Department,  Orange,  N.  J. 


Vol.  X 


APRIL,  1912 


No.  4 


Who  Are  the  Ten  Greatest  Men 

Now  Alive? 


A  Symposium  of  Representative  Opinions 


By  tht 


courtesy  of  the  proprietors  of  the  "Strand  Magazine"  ive  are  enabled  to  reprint  extracts 
from  the  interesting  article  which  appears  under  the  above  heading  in  the  Decem- 
ber  Christmas  Number  of  that  popular  monthly  magazine. 

The  term  "greatness"  implies  a  certain  rare 
quality  which  lifts  a  man  up  on  a  pedestal  and 
sets  him  above  and  apart  from  the  run  of  man- 
kind. "Genius,"  perhaps,  would  better  express 
this  quality;  but  whatever  term  is  used  it <  im- 
plies power  by  reason  of  singular  and  command- 
ing gifts.  Who,  then,  are  the  ten  greatest  men 
in  the  world  to-day.  The  task  is  not  an  easy 
one,  but  it  can  be  achieved.  With  the  first  five, 
indeed,  it  is  comparatively  easy.  Most  Anglo- 
Saxons  will  agree  that  Joseph  Chamberlain, 
Lord  Roberts,  Lord  Kitchener,  Thomas  Edison, 
and  Theodore  Roosevelt  should  not  be  excluded. 


Lord  Lister. 
Prof.  EH  Metchnikoff . 
Lord  Kitchener. 
Lord  Roseberry. 
Joseph  Chamberlain. 
Theodore  Roosevelt. 
Lord  Roberts. 
G.  Marconi. 
Rudyard  Kipling. 

The  next  list 
observer  of  men, 
runs  thus: — 

Joseph  Chamberlain. 
Lord  Kitchener. 
iLord  Roberts. 
Lord  Lister. 
Rudyard  Kipling. 


Emperor  William  II. 
Thomas  A.  Edison. 
Richard  Strauss. 
Ernst  Haeckel. 
Thomas  Hardy. 
Porfirio  Diaz. 
John  S.  Sargent,  R.  A. 
Lord  Rayleigh 
Emperor  of  Austria 

is   that  of   a   very   experienced 
Sir  Frederick  Milner,  Bart.     It 


Theodore  Roosevelt. 
Louis  Botha. 
Lord  Roseberry. 
Thos.  A.  Edison. 
William  II. 


In  order,  then,  to  arrive  at  some  decision,  not, 
it  may  be,  permanent,  or  one  that  will  stand  the 
test  of  posterity,  but  not  the  less  significant  on 
that  account — perhaps  even  more  valuable  as 
reflecting  contemporary  judgments — the  Editor  of 
"The  Strand"  has  asked  a  number  of  eminent 
observers  in  various  departments  of  effort  to 
compile  a  list  of  the  ten  who,  in  their  opinion, 
deserve  this  tremendous  honour — the  ten  men 
who  are  the  most  certain  of  statues  after  their 
death. 

These  observers  may  properly  be  headed  by 
the  Speaker  of  the  House  of  Commons,  the  Right 
Hon.  J.  W.  Lowther,  M.  P.,  whose  list  of  eight- 
een names  shows  the  embarrassment  under  which 
most  of  the  list-makers  labour : — 


The    ten   of    a    distinguished    Frenchman,    M. 
Paul    Deschanel,   President   of   the    Senate,   con- 
sists of  the  following  names: — 
Emperor  William  II.  Ehrlich. 


Edison. 

Rostand. 

Togo. 

Wilbur  Wright. 

Roosevelt. 

Roseberry. 

Clemenceau. 

Bonnat. 

Now  we  come  to  another  kind  of  observer. 
Two  new  names  appear  in  the  list  of  Mr.  Will 
Crooks,  M.  P.:— 

Sir  Edward  Grey.  Edison. 

Prince  Bulow.  Roosevelt. 

Louis  Botha.  Metchnikoff. 

Lord  Lister.  Joseph  Chamberlain. 

Lord  Roberts.  Kipling. 

Or  we  may  consider  the  list  of  the  ten  great- 
est men,  as  they  appear  to  a  successful  novelist 
like  Mr.  Charles  Garvice: — 


Eli  Metchnikoff. 

Edison. 

Kitchener. 

Marconi. 

Chamberlain. 

Kipling. 

Roosevelt. 

WUIiam  II. 

Roberts. 

Hardy. 

4       Edison  Phonograph  Monthly,  April,  1912 


That  is  to  say,  five  Englishmen  out  of  the  ten. 
Is  that  too  extravagant?  "An  impossible  shot,'" 
as  Mr.  Andrew  Lang  termed  it. 

Well,  there  is  Mr.  W.  J.  Locke,  who  would 
delete  Metchnikoff,  Kitchener  and  William  II. 
and  substitute  therefor — 

J.  S.  Sargent. 
Edmond  Rostand. 
Auguste  Rodin. 

In  other  words,  one's  choice  lies  in  the  direc- 
tion of  one's  sympathies.  To  many,  Robert  Louis 
Stephenson  was  a  far  greater  man  than  William 
Ewart  Gladstone.  Who  would  have  suspected 
Rembrandt  to  have  been  a  greater  man  than  the 
Duke  of  Alva? 

Sir  Harry  Johnston  is  a  great  traveller  and 
man  of  the  world,  who  has  seen  and  noted  much 
concerning  his  fellow-men.     Here  is  his  list: — 

General  Booth.  Sir  Donald  Ross. 

Andrew  Carnegie. 


G.  Marconi. 
William  II. 
Thomas  Edison. 


G.  B.  Shaw. 
President  Taft. 
Baden-Powell. 
Rostand. 


In  the  list  supplied  us  by  Mr.  Burdett- Courts, 
M.  P.,  these  names  figure: — 

Joseph  Chamberlain.  Rudyard  Kipling. 

Admiral  Togo.  Emperor  Mutsuhito  of  Japan. 

President  Taft  William  II. 

J.  Pierpont  Morgan.  Edison. 

G.  Marconi.  Nansen. 

"In  compiling  a  list  of  the  ten  greatest  men  in 
the  world,"  writes  Sir  Wil'am  Bull,  M.  P.,  "I 
would  esteem  discoverers  and  inventors  more 
than  any  other.  There  is  no  painter  of  first-rate 
eminence  now  living,  in  my  opinion.  Here  is  my 
list,  in  order  of  merit: — 


Thomas  A.  Edison. 
Aston  Webb. 
Wilbur  Wright. 

Hon.  Charles  Parsons  (inventor 
of  the  turbine). 


Lord  Lister. 
Prof.  Eli  Metchnikoff. 
John  Thorneycroft. 
Joseph  Chamberlain. 
G.  Marconi. 
Rudyard  Kipling. 

"If  Mme.  Curie,  the  discoverer  of  radium, 
were  a  man,  I  should  substitute  her  name  foi 
that  of  Mr.  Chamberlain." 

"There  is  no  living  painter  who  could  be 
called  great."  Such  is  the  dictum  of  Admiral 
C.  C.  P.  Fitzgerald,  whose  list  contains  the 
names  of — 


Joseph  Chamberlain. 

Theodore  Roosevelt. 

Admiral  Togo. 

Edison. 

Lord  Strathcona . 


Lord  Cromer. 
Rudyard  Kipling. 
Anatole  France. 
Marconi. 
Lord  Roberts. 


"Doubtless,"  writes  Mr.  Clement  Shorter,  the 
well-known  editor  of  the  Sphere,  "there  are 
many  great  rr.cn  living  in  the  world  to-day — 
men  with  p:::pective  greatness,  that  is,  or  even 
achieved  greatness — but  only  time  can  decide. 
The  great  man  is  surely  he  who,  by  force  of 
genius,  has  impressed  himself  upon  his  age  in 
some  permanent  form.  Whether  the  achieve- 
ments of  Mr.  Roosevelt  or  of  Emperor  William 
are   of  this  character  had   better  be   decided   a 


century  hence.  As  you  ask  me,  however,  to  join 
in  what  can  scarcely  be  a  serious  discussion,  I 
suggest  that  we  take  the  name  of  a  living  man 
from  each  country  who  has,  by  invention  or 
creation,  stamped  himself  upon  his  age.  I  there- 
fore nominate  the  ten  greatest  men  of  the  pres- 
ent day  as  follows: — 

Great  Britain Thomas  Hardy. 

Great  Britain Lord  Lister. 

United  States Thomas  A.  Edison. 

Italy Guglielmo  Marconi. 

Italy Giacomo  Puccini. 

France Francois  Coppee. 

Austria Richard  Strauss. 

Germany Hermann  Sudermann. 

Belgium Maurice  Maeterlinck. 

Russia Eli  Metchnikoff. 

"I  should  like,"  Mr.  Shorter  adds,  "to  have 
added  Auguste  Strindberg  for  Sweden,  and 
Ernst  Haeckel  for  Germany,  but  I  cannot  give 
up  any  one  of  my  ten." 

Finally  we  have  received  a  letter  from  a  gen- 
tleman who  has  filled  a  position  of  some  trust 
and  responsibility  not  unconnected  with  the 
Court.     He  writes: — 

"I  have  been  deeply  interested  in  studying  the 
lists  of  what  various  Englishmen  (including  the 
First  Commoner)  consider  the  ten  greatest  men 
now  living;  and  it  has  struck  me  that  perhaps 
you  might  like  to  print  a  speculation  on  my  part 
of  what  the  list  of  His  Majesty  King  George  V. 
would  be.  I  think  it  would  run  somewhat  in 
this  fashion: — 

Lord  Kitchener.  Lord  Roberts. 

Lord  Roseberry.  Emperor  William. 

Theodore  Roosevelt.  Edison. 

Emperor  Mutsuhito.  Kipling. 

J.  Chamberlain  Asquith. 

The  foregoing  speculation  is  certainly  most 
interesting,  even  though  the  writer  begs  that  his 
name  be  withheld. 

What  now  is  the  result  of  these  most  diversi- 
fied and  representative  opinions?  If  we  make 
a  list  of  names  according  to  the  number  of  votes 
which  each  has  received  we  obtain  the  follow- 
ing:— 

Edison.  Chamberlain. 

Kipling.  Roberts. 

Roosevelt.  William  II. 

Marconi.  Metchnikoff. 
Lister. 

These  are  the  first  nine.  For  the  last  place  it 
is  an  open  question,  as  certain  of  the  replies  are 
a  little  vague,  whether  it  would  be  held  by  Rose- 
berry,  Togo,  or  Kitchener. 


Not  Available  Now 

How  to  make  Records  at  Home  (Form  1090). 
This  booklet  has  been  temporarily  suspended 
pending  certain  alterations  to  record-making  ac- 
cessories now  under  consideration. 


Edison  Phonograph  Monthly,  April,  1912       5 


May  Window  Display  No.  19 


Colored  with  the  most  careful  attention 
to  artistic  details,  this  is  one  of  the  best 
values  we  have  ever  offered  to  Window 
Display  users.  34.00  is  the  purely  nomi- 
nal price  at  which  we  supply  this  beautiful 
display  which,  like  its  predecessors,  is 
hand  made,  and  finished  with  the  greatest 
possible  attention  to  details  of  construc- 
tion and  coloring. 

This  display  consists  of  five  separate 
units,  so  as  to  permit  of  its  being  adapted 
to  any  and  all 
conditions . 
The  setting 
can  be  extend- 
ed to  fill  a  large 
window,  it  can 
be  grouped  to 
fit  a  small  win- 
dow, each  part 
may  be  used 
separately  at 
different  times 
in  a  small  win- 
dow, or  differ- 
ent units  may 
be  grouped  in 
various  ways. 
Dealers  must  always  bear  in  mind  that 
the  photographs  of  our  Window  Displays 
are  not  arbitrary  rules  for  setting  the 
groups — they  merely  suggest  one  method 
of  handling  the  units. 

Moreover,  the  photographs  fail  utterly 
to  give  any  true  conception  of  the  perspec- 
tive of  these  groupes,  but  make  them 
appear  to  be  all  in  the  same  perpendicular 
plane.  This  of  course  is  not  the  case,  as 
these  displays  are  not  designed  merely  as 
backgrounds  for  windows,  but  are  so 
arranged  as  to  completely  fill  them. 
Again,  the  photographs  can  convey  only 
the  impression  of  black  and  white,  which 
is  again  deceiving,  because  of  the  fact  that 


every  display  is  highly — though  not'vul- 
garly — colored  in  very  harmonious  tints. 
These  settings  are  always  called  Win- 
dow Displays  and  they  are  primarily 
designed  for  that  purpose,  since  it  is  as 
Window  Displays  that  they  are  most 
efficacious;  but  if  for  any  reason  a  Dealer 
cannot  use  them  in  his  window,  the  entire 
setting  or  any  of  its  units  would  be  very 
attractive  in  the  store  itself.  The  various 
parts  of  the   display   can   be   distributed 

about  the  inte- 
rior of  the  store 
in  such  a  man- 
ner as  to  gain 
very  excellent 
results. 

The  huge 
penny  in  the 
center  of  the 
group  calls 
attention  in  a 
striking/way  rto 
the     fact  that 


EDISON  WINDOW  DISPLAY  FOR  MAY— No.  19 


you  are  anx- 
ious to  demon- 
strate the  Edi- 
son free  of  cost. 
It  is  an  attention-arrester  which  will 
serve  to  stop  the  passerby  and  make  him 
read  the  various  other  announcements. 
His  eyes  will  naturally  travel  down  the 
panel  to  the  statement  that  Edison  Phon- 
ographs can  be  purchased  on  extremely 
advantageous  terms.  A  bouquet  of  spring 
blossoms  fills  the  "  May  Baskets  "  at  the 
top  of  the  side  panels,  lending  appropri- 
ateness to  the  display  and  relieving  the 
purely  business  aspects  of  the  design. 
The  invitations  upon  the  ribbon  scrolls 
are  pointed  and  terse  enough  to  allow 
of  their  being  read  at  a  glance  by  the 
casual  observer.  Why  not  start  your 
window  service  with  the  May  Display? 


6       Edison  Phonograph  Monthly,  April,  1912 


The  Phonograph  as  an  Actor 

Wherein  the   Invention  of  Thos.   A.   Edison 
Figures  as  a  Histrionic  Accessory. 


Zealous  producers  of  theatrical  plays  in  the 
past  have  been  at  a  greater  expense  to  produce 
the  cries  of  rebellious  citizens  behind  the  scenes, 
the  sounds  of  conflict,  the  howling  of  wolves  in 
the  desert,  the  distant  strains  of  song — in  short, 
all  the  supernumerary  noises  that  heighten  the 
dramatic  illusion — than  they  are  put  to  in  this 
era  of  applied  science.  It  is  an  open  secret  now 
that  the  Phonograph  plays  its  humble  but  useful 
part  in  the  theatre.  The  street  cries  are  not 
produced,  as  they  were,  by  the  prompter  or  one 
of  his  assistants,  but  by  the  carefully  prepared 
talking  machine  in  the  wings.  When  we  have 
the  battle  of  Agincourt  again,  or  the  funeral  of 
Julius  Caesar,  the  shouts  and  howls  of  the 
sturdy  yeoman  of  Henry  V.,  or  the  inflamed 
citizens  of  Rome,  will  be  supplemented  by  the 
cries  of  many  more,  reproduced  mechanically. 
Perhaps,  with  this  improvement,  the  visible  mob 
can  be  induced  to  exercise  its  multitudinous  voice 
a  little  less  strenuously.  Hitherto  the  citizens 
and  soldiers  have  often  overdone  the  noise.  The 
illusion  of  witnessing  an  ancient  Roman  riot 
from  a  twentieth  century  orchestra  chair  has 
been  destroyed.  The  clamor  of  the  mob  should 
be  acting  quite  as  much  as  the  passion  of  the 
patriot.  A  Phonograph,  remotely  placed,  will 
act  its  part  better  than  a  company  of  supernu- 
meraries devoid  of  the  sense  of  proportion. 
Davy  Crockett's  wolves,  if  they  are  ever  revivi- 
fied on  the  stage,  will  express  their  fury  and 
their  hunger  to  the  audiences  by  means  of  the 
perfected  Phonograph.  There  are  few  sounds 
this  machine  cannot  record  and  reproduce  fairly 
well,  and  for  theatrical  purposes  the  distant 
tramp  of  soldiers,  the  whistling  of  the  wind, 
can  be  produced  by  this  simple  means,  though 
the  thunder  may  be  somewhat  beyond  the  Pho- 
nograph's capacity.  We  have  more  than  a  sus- 
picion that  many  of  the  happiest  illusions  in 
current  plays  are  thus  produced,  and  we  are 
confident  that  the  Phonograph  has  gone  on  the 
theatrical  stage  to  stay.  Of  course,  everybody 
knows  how  it  has  been  used  to  enhance  the  ef- 
fect of  some  of  the  moving  picture  shows,  but, 
as  the  New  York  Times  says,  its  substitution 
for  "extra  people,"  old-fashioned  wind  machines 
and  other  devices  in  the  regular  theatres  de- 
serves a  note  of  comment. — Talking  Machine 
World. 


A  Clincher 

Let  the  Grand  Order  of  Doubters  read  this 
extract  from  a  letter  just  recently  received,  and 
then  let  them  step  up  and  join  the  ranks  of  the 
Window  Display  Users: 

"You  will  be  pleased  to  know  of  at  least  one 
customer  brought  in  by  the  Christmas  window. 
In  the  course  of  selling  a  substantial  outfit  to  a 
new  buyer,  he  asked  me  regarding  the  inde- 
structible sapphire  point.  The  question  was  a 
novel  one  to  me,  as  that  is  a  talking  point  that 
I  seldom  have  to  resort  to  here,  there  being 
little  'disc'  competition.  For  this  reason,  I  asked 
him  where  he  had  read  about  the  sapphire  point, 
thinking  he  had  probably  seen  the  argument  in 
some  magazine.  He  replied  with  a  smile  that 
he  read  it  in  our  window  and  that  the  little 
card,  which  you  will  recall  in  the  display,  was 
what  convinced  him  he  wanted  an  EDISON  in 
preference  to  something  else." 

So  there  we  have  it!  It  was  one  of  the  little 
cards  which  we  have  tried  to  persuade  you 
would  arrest  the  attention  of  passersby.  If  you 
never  use  any  other  part  of  our  Window  Dis- 
play fixtures,  you  at  least  ought  to  have  a  set  of 
these  small  cards.  They  tell  the  story  in  a  few 
words  calculated  to  drive  it  home  at  a  glance. 

This  is  an  instance  where  a  casual  remark 
brought  out  the  efficiency  of  the  Window  Card. 
There  are  many  other  occasions  upon  which  the 
card  has  done  its  work,  but  they  often  do  not 
come  to  light  in  the  way  that  this  one  did. 

The  letter  was  written  by  Robert  C.  Peck,  of 
the  A.  S.  Cook  Company,  Woonsocket,  R.  I.  He 
enclosed  some  of  the  best  samples  of  newspaper 
advertising  that  we  have  seen  yet.  His  slogan 
is,  "If  it  is  an  Edison  Amberol  Record  we  have 
it."  They  never  say,  "We  haven't  got  it"  in 
Cook's,  because  they  know  it  hurts.  A  photo- 
graph of  the  store — too  complex  in  details  to 
permit  of  proper  reduction — shows  the  Phono- 
graph Department  and  the  immense  Record 
stock  which  this  company  carries. 

Mr.  Peck  reports  that  the  Window  Display 
and  the  newspaper  campaign  resulted  in  a  very 
good  holiday  trade  in  the  face  of  poor  local 
mercantile  conditions — read  that  last  one  over 
again  and  think  about  it. 


No  Jobbers'  Profits 

In  some  unaccountable  manner,  Dealers  have 
conceived  the  idea  that  Jobbers  are  making  a 
profit  on  Edison  Window  Displays.  This  sup- 
position is  utterly  without  foundation  and  abso- 
lutely false.  In  the  handling  of  Window  Dis- 
plays there  is  no  profit  for  anyone  except  the 
Dealers  who  use  them. 

We  wish  it  to  be  distinctly  understood  that 
Jobbers  receive  no  compensation  for  distributing 
Window  Displays.  They  are  prepared  by  this 
Company  and  sold  at  a  loss  which  is  charged 
directly  to  advertising. 


Edison  Phonograph  Monthly,  April,  1912       7 


Electros  for  New  Machines 

Under  this  head  we  printed  on  page  eleven  of 
our  November,  1911,  issue,  a  list  of  line  cuts  and 
half-tones  which  we  were  ready  to  supply  to 
Dealers  for  advertising  our  revised  equipments. 
Since  that  time  we  have  received  so  many  re- 
quests for  information  upon  this  same  point  that 
we  are  reprinting  the  list  as  it  originally  ap- 
peared. Orders  should  be  made  by  number  from 
the  following  table: 

GEM   ($15.00). 

Line  Cuts 2  in.  wide,    No.  500;  4      in.,  No.  502 

Half-tones 2  in.  wide,   No.  505;  4      in.,  No.  506 

FIRESIDE    ($22.00). 

Line  Cuts 2  in.  wide,   No.  719;  4      in.,  No.  720 

Half-tones 2  in.  wide,   No.  721 ;  4      in.,  No.  722 

FIRESIDE   ($27.00). 

Line  Cuts 2  in.  high,    No.  753;   ?>y2  in.,  No.  723 

Half-tones 2  in.  high,    No.  756;    iy2  in.,  No.  724 

STANDARD    ($30.00). 

Line  Cuts 2  in.  wide,    No.  778;  4      in.,  No.  779 

Half-tones 2  in.  wide,  No.  780;  4      in.,  No.  781 

STANDARD    ($35.00). 

Line  Cuts 2  in.  high,    No.  754;  Z]/2  in.,  No.  527 

Half-tones 2  in.  high,    No.  757;  ?>y2  in.,  No.  528 

HOME   ($50.00). 

Line  Cuts 2  in.  high,    No.  755 ;  3  Vi  in.,  No.  547 

Half-tones 2  in.  high,    No.  758;   iy2  in.,  No.  548 

TRIUMPH   ($75.00). 

Line  Cuts 2  in.  high,    No.  768;   ZYA  in.,  No.  769 

Half-tones 2  in.  high,    No.  767;   3H  in.,  No.  766 

OPERA   ($90.00). 

Line  Cuts 2  in.  high,    No.  782;  ZV2  in.,  No.  783 

Half-tones 2  in.  high,    No.  784;   zy2  in.,  No.  785 

AMBEROLA   ($200.00). 

Line  Cuts 2  in.  high,    No.  727;  4      in.,  No.  747 

Half-tones 2  in  high,     No.  742;  4      in.,  No.  731 

It  should  be  distinctly  remembered  that  half- 
tones cannot  be  used  with  satisfactory  results  in 
newspapers.  All  orders  for  these  cuts  will  be 
filled  direct  from  our  Advertising  Department — 
not  through  Jobbers. 


The  Plan  Maker 

Some  time  ago  we  asked  those  Dealers  who 
were  willing  to  devote  thirty  minutes  and  twenty 
cents  every  month  to  the  increase  of  their  Phono- 
graph sales  to  send  us  their  names.  A  great 
many  hustlers  jumped  at  the  chance,  and  their 
names  were  placed  upon  the  Plan  Maker's  list. 

In  every  community  there  exists  an  element 
which  never  attempts  anything  that  is  not 
orthodox — tried  and  proven.  For  the  benefit  of 
those  Dealers  who  are  in  this  class,  let  us  say 
that  the  Plans  already  available  now  number 
four,  and  that  they  have  been  duly  tried  and 
proven.  They  have  emerged  from  the  dark- 
ness of  uncertainty  and  are  now  in  the  full 
glare  of  the  limelight  of  success.  Phonographs 
have  been  sold  through  the  Plan  Maker's  efforts 
and  the  twenty  cents  can  no  longer  be  looked 
upon  as  being  risked  in  a  wicked  gambling 
debauch. 


That  every  Dealer  may  know  the  general 
idea  of  the  Plans,  we  are  giving  below  a  little 
sketch  of  the  four,  all  of  which  are  accompanied 
by  an  explanatory  letter  to  the  Dealer,  telling 
him  the  sort  of  people  to  whom  to  mail  the  vari- 
ous pamphlets.  Each  one  of  these  folders  is  an 
attractive  little  affair  done  in  colors,  with  very 
artistic  and  appropriate  cover  illustrations,  ac- 
companied by  copy  for  a  form  letter  to  be  sent 
by  the  Dealer  to  his  prospects. 

Plan  No.  1,  under  the  title  "Making  Broadway 
25,000  Miles  Long,"  deals  in  a  jocular  way  with 
"good  old  Broadway — bad  old  Broadway." 
Then  it  asks  the  startling  question — "What 
would  you  think  of  an  hour  on  Broadway  with- 
out leaving  your  own  fireside?"  And  thence  to 
an  enumeration  of  the  Edison  Records  of  "hits" 
from  the  cream  of  the  New  York  musical  come- 
dies. The  whole  pamphlet  is  well  calculated  to 
arouse  and  stimulate  the  desire  for  the  music 
that  is  stirring  Broadway  at  the  present  time. 

Plan  No.  2  gives  a  very  instructive  discourse 
upon  ancient  Yuletide  customs  and  then  tabulates 
the  many  Edison  Records  which  are  most  appro- 
priate for  Christmas. 

Plan  No.  3,  "Music  and  Songs  of  Ireland,"  is 
a  comprehensive  review  of  Irish  music  and  its 
early  history,  suggesting  a  number  of  the  best 
Edison  Records  of  Irish  melodies. 

Plan  No.  4,  "The  Truth  About  Vaudeville," 
we  will  quote  in  part,  that  Dealers  may  gather 
some  idea  of  the  breeziness  and  pointedness  of 
the  pamphlet: 

VODK-VILL  !  Oh,  Vod-E-vill  ! 

How  many  crimes  are  committed  in  thy 
name — or  names! 

Ragtime  rhapsodists,  performing  pigs,  bandy- 
legged ballet  dancers,  acrobatic  families,  mon- 
otonous monologists —  vaudevillians  and  vaude- 
villianesses  of  every  age,  sex  and  color — prac- 
tice their  villiany  nightly,  daily,  afternoonly, 
almost  hourly. 

We  sneak  into  the  Be-jew,  or  the  Elight,  or  the 
'Lympic,  or  the  Aly-k-zar,  and  we  come  away 
saying:  "Worst  I  ever  saw  in  my  life.  Bet  they 
never  get  any  more  of  my  money."  But  they  do. 
We  go  back  again  next  week  or  next  month. 

We  go  against  it  again.  And  why?  Because 
of  the  occasional  headline  act.  Because  we  are 
trying  to  duplicate  the  pleasure  we  got  when  we 
heard  one  of  the  headliners  like  Irene  Franklin, 
or  Harry  Lauder,  or  Stella  Mayhew,  or  Marie 
Dressier,  or  Sophia  Tucker,  or  Anna  Chandler, 
or  Lottie  Gilson.  Say,  wouldn't  they  make 
a  great  bill  ?  What  would  you  rather  do  than  go 
to  hear  them  to-night? 

Do  you  know  that  you  can  now  hear  Irene 


8       Edison  Phonograph  Monthly,  April,  1912 


Franklin  on  the  Phonograph?  Yes  sir,  or  yes 
ma'am,  as  the  case  may  be.  Irene  Franklin — 
the  girl  with  the  sob  and  laugh  all  mixed  to- 
gether in  her  voice.  Irene  Franklin — who  is  so 
funny  you  almost  laugh  yourself  to  pieces. 
Clever  Irene  Franklin,  the  "Queen  of  Vaude- 
ville," is  singing  for  the  Edison  Phonograph. 
And  her  records  are  Irene  Franklin  to  the  dot 
— every  shading  of  expression,  every  little  trick 
of  voice.  The  first  three  records  have  just  gone 
on  sale. 

950  I've  Got  the  Mumps  Franklin  &  Green 

951  The  Talkative  Waitress      Franklin  &  Green 

952  I  Want  to  Be  a  Janitor's  Child 

Franklin  &  Green 

And  Lauder.  He  snatches  you  over  seas  to 
misty  old  Scotland.  He  wooes  a  rosy  lass.  He 
quaffs  a  brimming  glass.  He  tells  a  tale  that 
earns  a  laugh.  He  skylarks  with  you  from  the 
lowlands  to  the  highlands.  He  sends  you  to  bed 
with  a  Scotch  accent  on  your  tongue.  He  is  one 
of  the  most  interesting  characters  and  perhaps 
the  greatest  entertainer  the  world  has  ever 
known.     He  sings  all  of  his  songs  for  us. 

On  the  Edison  Phonograph  you  can  hear  every 
syllable  of  every  song  just  as  Harry  Lauder 
sings  it  on  the  stage — 

But  why  continue?  If  you  are  interested  you 
will  write  for  particulars,  and  if  you  are  not  we 
are  wasting  time.  All  of  these  plans  are  still 
available  except  No.  2 — The  Christmas  Songs 
Plan — and  may  be  obtained  by  addressing  the 
Advertising  Department. 


Are  Your  Window  Displays 
Sales  Producers? 

It  is  very  important  that  the  public  be  ac- 
quainted with  a  dealer's  wares.  One  method  is 
to  display  them  in  the  show  window.  Every 
merchant  makes  some  use  of  the  display  space 
in  his  store  front,  but  many  do  not  realize  that 
a  prospective  customer  should  be  encouraged  to 
buy  the  articles  through  proper  display.  A  spe- 
cial effort  should  be  made  to  create  a  desire 
that  leads  to  a  demonstration  and  sale. 

A  window  display  that  arrests  attention,  holds 
it,  and  sets  the  onlooker  thinking  about  the  su- 
periority and  excellence  of  the  displayed  mer- 
chandise is  what  is  termed  a  "selling  display." 
Such  displays  cannot  be  arranged  hurriedly. 
They  require  careful  planning  and  artistic  exe- 
cution. To  speak  plainly,  this  important  feature 
is  usually  neglected  by  many  through  lack  of 
ability  in  this  particular  line.  Really  there  is 
little  excuse,  for  displays  can  be  purchased  and 
Edison  Dealers  are  fortunate  in  having  an  ex- 
pert window  display  service  at  their  disposal  at 
low  cost.     For  a  sum  not  exceeding  a  dollar  a 


week  Dealers  are  furnished  with  easily  arranged 
display  material  that,  if  properly  and  persistent- 
ly used,  is  sure  to  increase  business. 

Now  why  do  you  not  avail  yourself  of  the 
benefits  of  this  service?  Our  only  conclusion 
is  that  it  is  neglect.  We  cannot  believe  that  any 
Dealer  who  does  any  business  at  all  considers 
an  outlay  of  a  dollar  a  week  a  burden.  Again 
we  call  your  attention  to  the  fact  that  if  you 
will  but  join  those  who  are  now  using  the  dis- 
plays with  success,  that  through  increase  in  pro- 
duction we  can  and  will  furnish  the  material  at 
a  lower  price.  You  will  gain  through  the  regu- 
lar and  persistent  use  of  displays.  Is  it  policy 
for  us  to  stand  a  heavy  loss  on  the  production 
unless  we  know  from  investigation  that  such 
window  displays  as  we  produce  are  a  benefit  to 
our  Dealers? 

We  can  find  no  argument  against  effective 
window  displays.  We  do  find  the  sale  of  many 
products  greatly  increased  through  them.  They 
will  awaken  new  interest  in  your  locality.  Buy 
them,  try  them,  and  see  for  yourself.  We  have 
many  satisfied  Dealers  using  Edison  Displays. 
We  want  many  more.  Will  you  use  them  and 
assist  in  placing  them  in  every  prominent  loca- 
tion in  the  country?  Think  what  a  revival  of 
interest  a  concentrated  action  of  this  sort  by 
every  Dealer  would  awaken!  Your  loyalty  in 
assisting  us  to  "boom  Edison  Products"  in  this 
manner  will  reap  a  golden  harvest  for  Edison 
Dealers  everywhere.  Send  in  that  standing  or- 
der now !  Inject  the  spirit  of  progressiveness 
into  the  Phonograph  industry!  Create  sales 
that  are  now  lying  dormant.  Show  the  millions 
that  the  Edison  Phonograph  is  an  entertainer  of 
the  highest  order  and  that  you  are  anxious  to 
demonstrate  it.  Edison  Displays  attract,  create 
a  desire,  and  encourage  sales!  You  have  the 
ability  to  close  them — and  there  you  are! 


Suspended  List,  Mar.  20, 1912 

This  list  is  supplemental  to  the  suspended  Lists 
which  appeared  in  the  June,  1908,  and  succeeding 
issues  of  the  Edison  Phonograph  Monthly. 
These  are  still  in  force  and  must  be  given  the 
same  consideration  by  the  Trade  as  if  reprinted 
in  full  herewith. 

ORE.,  North  Yamhill — F.  L.  Trullinger. 
MASS.,  Woburn — Edward  Caldwell. 

Stoneham — Edward  Caldwell. 

Wakefield — Edward  Caldwell. 

Jobbers  and  Dealers  are  asked  not  to  supply 
the  above  named  firms  with  our  apparatus,  at 
addresses  given  or  any  other  address. 

REINSTATED. 
IOWA,  Grundy  Center — A.  C.  Schafer. 


Edison  Phonograph  Monthly,  April,  1912  9 

The  Phonogram  April  Record  Return  Guide 

In  June,   1911,  we  announced  that  instead  of  After  April   1st,   1912,   U   ited  States  M  to  Z 

requiring  orders  of  500  or  more,  we  were  able  Jobbers,    Canadian    Jobbers,    and    Unite  1    States 

to  imprint  Phonograms  in  lots  of  100  or  its  mul-  and    Canadian    Dealers   may    return   to   the   fac- 

tiples.     Many  Dealers  at  once  took  advantage  of  1:orv  for   credit  under   the   terms   of   the   current 

the  new  proposition  and  have  continued  to  do  so.  \q  per  cent.  Record  Exchange  plan,  Edison  Am- 

The  Phonogram  is  the  "tie  that  binds"  the  berol  and  Edison  Standard  Records  listed  up  to 
Dealer  to  the  customer.  Through  it  his  interest  and  including  the  numbers  given  in  the  follow- 
in  Edison  artists  is  stimulated.     After  hearing  a  ing  table: 

person    sing,    the    customer    is    curious    to    know  AMBEROL        STANDARD 

what  he  or  she  looks  like,  and  to  learn  something  ~        ,                  Group  J  ;Jto ^ 

°  urand                        $2.00 ,    ^i,  j^ ,_  (    40043 

of  the  singer's  career  and  achievements.     On  the  Opera                    1.50    •>-■*  '&■•  |,  35020 

,         ,                            ,                      .  1.00    la  4  *s     30044                        B-112 

other  hand,  a  picture  or  some  artist  and  a  sketch      Domestic 664  10490 

of  the  artist's  life  frequently  arouse  a  desire  to  J^ench                                          17116                    18174 

hear  that  person's  voice.  German                                        15191                    16203 

v  Italian 7507  20612 

Moreover,   the   reader  of  our   little  magazine       Hebrew 10008  21023 

,       '  ,    .  i         Spanish 8013  12811 

learns  what  other  Edison  owners  are  doing  and       Filipine 8018  21266 

. ,      .  ,  ,         ,        Mexican 6134  20369 

«g|  in     that    way    has     a     bond        Portuguese 5093  19490 

pJBk  of     fellowship     with     them        Argentine 7112  19784 

Iqgggs        '  AW&  Cuban None  20711 

Q01   h^=lMm  which    is   broken   only  when        Porto  Rican 8511  None 

'  f  W    u        n;  -.  Swedish 9401  20551 

I1  the    Phonogram     Ceases     Its        Bohemian 9806  16547 

little  journey  to  the  read-  HJ-^----—--    now                   20722 

er's     home.  Polish None  15697 

_.  .  ...  Belgian None  18480 

Through      arousing      this        Danish None  15800 

general  interst  in  things  Edison,  the  Phonogram  ^S^'^^ZZZZllZS..    12203                    12338 

brings  the  customer  to  your  store,  and  makes  the      Hawaiian 11504  ?°U6 

&  ...  Japanese None  12826 

sale  of  Records  to  that  person  far  easier  than      Chinese None  12768 

to   one   who   knows    nothing    about   the    various      Finnish 11556  20728 

Edison  artists. 

Then,  too,  the  Record  descriptions  in  the  Pho-  n     nU     TdheU    snrlTravQ 

nogram    are    longer    and    more    complete    than  iVapKe     J_,aDeiS     and    1  TayS 

those  in  the  monthly  supplements,  and  in  many  Still   Obtainable 
cases,  the  additional  information  concerning  in- 

dividual  Records  will  help  to  sell  them.  Victor  H'  RaPke  of  New  York  Ci^  the  former 

Therefore,  we  are  re-stating  our  former  an-  Edison  Jobber>  ^iginator  of  the  tray  system  for 

nouncement  concerning  the  change  in  terms  for  rackinS     cylmder     Records,     and     inventor     of 

the  magazine,   for  the  benefit  of  those  Dealers  numerous   Phonograph    accessories,    was    at   the 

who  may  have  overlooked  the  previous  notice.  factory  recently  and   asked  the  EdItor  t0  deny 

The  price  is  25c  per  hundred,  blank;  the  extra  the  current  rumor  that  he  had  discontinued  the 

charge    for    imprinting    is    25c,    regardless    of  f"™1^  of  Rapke  trays   and  the  printing  of 

«    .      '          r                   .11   ,              -i  tray  labels  for  new  Edison  supplements, 

amount.     Orders  for  imprints  will  be  received  He  reports  his  business  in  flourishing  condition 

for  quantities  of  one  hundred  or  multiples,  and  and  assures  Jobbers  and  Dcilers  of  his  intention 

should  be  placed   through  Jobbers.  to  continue  the  same  excellent  service  they  have 

enjoyed  in  the  past. 

r^\                "\  /T      J     1    T^v     1            J  ^ne  Tray  System  has  no  equal  for  compact- 

Upera   MOUel   .Delayed  ness,   orderliness    and   facility   of   handling.      It 

The  rapidity  with  which  the  Opera  Model  is  enables  th*  I?ealer  t0,  locate  any  Rec°rd  in  an 

....           jrUi,            ,,           i.j  instant,   and   it  in   a   large  measure   does   away 

being  disposed  of  by  the  trade  has  exhausted  our  with   the   necessity   of    searching   through   cata- 

stock  completely  and  rendered  necessary  consid-  logues,  supplements,  etc.    At  the  same  time  it  en- 

erable  delay  in  the  shipment  of  both  the  mahog-  ables    the    customer    to    select    Records    without 

any  and  golden  oak  finish.    This  situation  is  be-  any  ^""^ty  or  delay,  and  will  frequently  sug- 

.,,    A      .      ,           ,            ,  ...           ,  gest  to  the  purchaser  Records  which  he  might 

ing  coped  with  to  the  best  of  our  ability  and  we  originally  have  no  intention  of  buying. 

hope  soon  to  be  able  to  fill  all  orders  promptly.  Mr.  Rapke  will  be  glad  to  hear  from  his  old 

In  the  meantime  we  are  making  the  fairest  pos-  friends  and  acquaint  any  Dealers  with  his  sys- 

sible  distribution  of  the  various  machines  as  rap-  tem  for  storing  and  displaying  Edison  Records, 

idly  as  they  can  be  turned  out.  His  address  is  302  Mott  Avenue,  New  York  City! 


10     Edison  Phonograph  Monthly,  April,  1912 


Hustling  Some 

A  short  time  ago  we  had  occasion  to  refer  a 
retail  inquiry  to  John  L.  Shanley,  an  Edison 
Dealer  in  Winooski,  Vt.  Shortly  after  receiving 
the  reference  he  wrote  us  announcing  a  $40.00 
sale,  and  we  take  pleasure  in  reproducing  part 
of  his  letter: 

"One  of  our  clerks  signified  his  willingness  to 
brave  the  storm  and  cold  'only  22  below  in  Un- 
derhilP  and  try  his  luck,  as  he  expressed  it. 
Arriving  at  the  station,  he  was  obliged  to  drive 
about  three  miles  up  in  the  mountains,  and  after 
playing  several  Records,  and  making  a  Record 
of  the  young  lady  of  the  house  playing  the  or- 
gan, he  closed  the  deal,  leaving  the  outfit  with 
them." 

No  wonder  this  man  left  the  outfit  with  the 
prospect!  He  was  able  to  effect  the  sale  because 
he  made  the  most  of  his  goods.  Many  Dealers 
seem  to  think  that  because  it's  a  Phonograph 
people  ought  to  break  their  necks  to  get  it,  so 
they  sit  around  and  make  no  particular  effort 
to  develop  the  real  selling  points  of  the  machine. 

The  Home  Recording  device  is  one  of  the 
great  feaures  in  the  Edison,  for  the  reason  that 
everybody  can  hear  a  talking  machine  play — in 
fact,  there  are  few  who  haven't.  But  compara- 
tively few  people  have  ever  heard  a  Record 
made — or  better  yet,  made  one  themselves;  and 
the  fascination  of  hearing  one's  own  efforts  re- 
produced by  the  Phonograph  will  often  sell  a 
machine  where  the  mere  playing  of  a  few  selec- 
tions would  fail  to  arouse  interest. 


Commends  "B"  Amberola 

The  Ball-Fintze  Co.,  Edison  Jobbers  at  New- 
ark, Ohio,  recently  forwarded  the  following  let- 
ter received  from  John  Arnold,  an  Edison 
Dealer  in   Cincinnati: 

"Received  new  type  Amberola  yesterday  and 
was  greatly  pleased  with  the  new  features. 
Think  the  direct  spiral  drive  and  balance  wheel 
make  it  the  most  perfect  motor  ever  placed  in 
a  talking  machine. 

"The  placing  of  the  governor  on  the  top  tends 
to  take  all  motor  noise  out  of  the  reproduction. 
I  was  not  much  in  favor  of  risking  the  Am- 
berola in  stock,  the  fact  that  I  have  to-day  sold 
the  one  received  yesterday  shows  I  was  mis- 
taken. My  impression  is  there  are  a  good  many 
Dealers  like  myself  to  whom  if  these  new 
features  were  explained  would  take  the  new 
Amberola  on  to  their  advantage. 

"You  may  ship  me  at  once  a  duplicate,  same 
type  and  finish  Amberola." 

How  many  other  Dealers  are  there  in  the 
country  who,  like  Mr.  Arnold,  are  waiting  to  be 

convinced  ? 


Lighting  Stores 

The  manner  in  which  a  store  is  lighted  is  a 
strong  advertising  point — good  or  bad,  according 
to  the  degree  of  attractiveness  attained.  One  in- 
stinctively avoids  a  dark,  dingy  store — due,  per- 
haps to  a  feeling  that  the  darkness  hides  dirt. 
But  how  different  is  the  effect  of  a  brilliantly 
lighted  place!  It  stands  out  as  a  great  open  door 
in  a  wall  of  darkness  and  one  feels  naturally 
drawn  to  it,  not  perhaps  to  buy  at  once,  but  the 
friendly  feeling  for  that  attractive  place  will 
lead  the  passer-by  to  enter  it  when  he  becomes 
a  bona  fide  purchaser. 

But  this  highly  lighted  house  is  not  attractive 
if  its  brightness  consists  in  a  blinding  glare 
which  causes  the  visitor  to  blink  and  stare, 
while  the  proprietor  and  his  clerks  scowl  at  him 
in  an  effort  to  smile  and  at  the  same  time  save 
their  eye-sight.  A  diffused  light  is  by  far  the 
best,  since  it  will  leave  no  dark  corners,  and 
will  not  concentrate  its  rays  upon  the  eyes  of 
store-keeper  and  customer  alike,  but  will  give  an 
air  of  cheerfulness  and  cleanliness  which  will 
inevitably  establish  the  store  as  a  desirable 
place  at  which  to  do  business. 

How  is  your  store  lighted? 


The  Dead  Speak 

Nearly  every  newspaper  in  the  country  re- 
cently contained  an  account  of  a  meeting  of  the 
Borrowed  Time  Club  of  Oak  Park,  111.  This 
club  is  composed  of  men  who  have  passed  the 
fatal  "three  score  years  and  ten"  and  are  for 
that  reason  living  on  "borrowed"  time. 

The  unique  feature  of  the  much-talked-of 
meeting  of  this  remarkable  club  was  the  playing 
on  a  Phonograph  of  Records  by  two  members, 
now  dead.  The  first  Record,  made  by  E.  W. 
Hoard  on  his  ninety-third  birthday.  September 
6th,  1905,  contained  his  favorite  hymn,  "There 
Is  a  Land  of  Pure  Delight."  As  the  thin  tremu- 
lous voice  filled  the  room,  the  whole  audience 
was  stirred  by  a  feeling  of  mysterious  sadness 
which  gradually  deepened  into  one  of  sublime 
reverence,  and  the  closing  stanza  found  these 
aged  gentlemen  standing  with  tear-filled  eyes, 
adding  their  living  voices  to  that  of  the  dead. 

Another  Record  contained  a  humorous  con- 
versation between  Hoard  and  E.  F.  Robbins,  in 
which  the  two  old  friends  chafed  each  other 
exactly  as  they  had  always  done  whenever  they 
met.  To  a  stranger,  the  dialogue  was  merely 
humorous,  but  to  the  members  of  the  Borrowed 
Time  Club  it  was  a  re-incarnation  of  times  long 
gone  and  the  humor  was  blended  with  a  feeling 
of  sadness. 


Edison  Phonograph  Monthly,  April,  1912     11 

Edison  Record  Talent 


Eleonora  de  Cisneros 

Contralto 


several  of  the  leading  orchestras  as  flute  soloist, 
spending  the  greater  part  of  his  time  with  the 
New  York  Symphony  Orchestra,  of  which  Wal- 


Eleonora  de  Cisneros  was  born  in  New  York, 
where  she  has  done  the  greater  part  of  her  com- 
prehensive studying  under  Mme.  Murio-Celli. 
She  made  her  debut  in  1900  at  the  New  York 
Metropolitan  Opera  House.  Among  her  favor- 
ite roles  she  counts  Dalila,  Carmen,  Amneris  in 
"Aida"   and  Brunhilde  in  "Walkure." 

Her  operatic  career  is  astounding  in  its 
breadth  of  experience  and  in  the  extent  of  the 
singer's  repertoire,  which  includes  all  the  impor- 
tant contralto  roles  which  are  being  presented  at 
the  present  time.  Among  her  more  noteworthy 
triumphs  are  the  creation  of  the  roles  of  Candia 
della  Leonessa  in  "Figha  and  Ioris;"  Clytem- 
nestra  in  "Elektra"  in  the  Scala  Theatre  in 
Milan;  revival  of  "Don  Carlos"  at  Naples;  sing- 
ing Arsace  in  "Semiramide"  at  Lisbon  and  cre- 
ating Delilah  in  Australia. 

Eleonora  de  Cisneros  has  sung  in  New  York, 
Mexico,  Milan,  Ravenna,  Trieste,  Rio  de  Ja- 
neiro, Lisbon,  London,  Petersburg,  Vienna,  Na- 
ples, Sydney,  Melbourne,  Manheim,  San  Sebas- 
tian, Antwerp  and  all  of  the  great  cities  of  the 
United  States. 

So  great  was  her  success  in  a  remarkable  oper- 
atic tour  with  Mme.  Melba  in  Australia,  1911, 
that  she  has  been  engaged  for  the  summer  of 
1912  to  appear  as  the  star  in  a  concert  tour  em- 
bracing all  the  leading  towns  of  Australia,  New 
Zealand  and  Tasmania,  returning  to  America  in 
order  to  sing  with  the  Chicago  Opera  Company 
in  1912-1913. 


Julius  Spindler 

Flute  Soloist 
Julius  Spindler  was  born  in  Wurtzburg,  Ger- 
many, receiving  his  education  at  the  Wurtzburg 
Conservatory  of  Music     During  his  long  resi- 
dence in  this  country  he  has  been  identified  with 


ter  Damrosch  is  conductor.  He  has  also  ap- 
peared with  the  Metropolitan  Opera  House  Or- 
chestra and  with  Sousa's  Band,  witli  which  he 
recently  made  the  famous  world  tour. 


The  Hoffmann  Quartet 

(See  Cover) 

Jacques  Hoffmann  organized  the  remarkable 
quartet  bearing  his  name  during  the  season  of 
1901-1902,  for  the  furtherance  of  all  that  is  best 
in  classic  and  modern  concert  music,  and  through 
the  earnest  and  enthusiastic  endeavors  of  the 
organization  and  its  leader,  the  Hoffmann  Quar- 
tet stands  pre-eminent  to-day  as  the  representa- 
tive string  quartet  of  Boston. 

Numerous  exquisite  compositions  of  American 
and  foreign  origin  have  been  first  introduced  to 
an  appreciative  audience  by  these  artists  whose 
concerts  have  been  the  occasion  of  many  notable 
appearances  of  the  greatest  musicians  of  Europe 
and  America. 

The  uniformly  high  character  of  the  quartet's 
repertoire  has  set  a  standard  of  excellence  for 
similar  organizations  and  the  brilliant  execution 
of  many  of  the  most  difficult  selections  has  won 
universal  admiration  and  applause.  Criticism 
has  always  been  of  the  most  favorable  nature, 
the  press  upon  every  occasion  unanimously  laud- 
ing the  masterly  facility  and  sympathetic  smooth- 
ness of  the  players'  performance. 


Walter  Van  Brunt,  who  has  sung  so  many 
popular  songs  for  the  Edison,  is  now  creating 
a  sensation  in  vaudeville.  He  is  "teaming"  with 
Halsey  Moore,  and  the  pair  has  already  sung 
its  way  into  public  favor. 


12     Edison  Phonograph  Monthly,  April,  1912 


A  Visit  to  a  Dealer's  Store 

To  the  Editor: 

I  entered  a  Dealer's  store  the  other  day  and 
asked  the  clerk  what  artists  sang  a  certain  Rec- 
ord which  I  knew  to  be  listed  by  a  grand  opera 
singer  and  by  a  concert  singer.  After  searching 
in  a  catalog,  the  clerk  mentioned  only  the 
cheaper  Record.  I  asked  him  to  play  it  and  he 
did  so  without  any  comment,  allowing  me  to 
stand  right  up  against  the  machine  where  the 
Record  sounded  to  the  least  advantage.  There 
were  chairs  in  the  room,  but  my  friend  failed  to 
suggest  that  I  adorn  one. 

When  the  Record  was  finished  I  said  that  I 
would  take  it — still  no  mention  of  the  more  ex- 
pensive Record — and  then  I  asked  if  he  had  any 
'cello  selections.  He  replied  that  he  had,  but 
did  not  even  offer  to  play  one.  I  gave  him  a 
small  bill  in  payment  for  the  one  Record  which 
he  had  so  kindly  permitted  me  to  buy,  and  after 
a  wait  which  told  only  too  plainly  that  he  had 
slipped  out  the  back  door  to  the  corner  grocery 
to  get  change,  he  handed  me  both  Record  and 
change,  turned  on  his  heel  and  walked  out  to 
the  back  of  the  store  without  even  suggesting 
that  I  call  again.  My  intellectual  countenance 
doubtless  assured  him  that  I  would  have  no  dif- 
ficulty in  opening  the  door. 

Now  that  man  was  representing  his  employer 
— he  was  part  of  the  store  and  through  him  that 
place  must  be  judged.  Moreover,  he  was — or 
thought  he  was — a  salesman,  yet  knew  nothing 
about  salesmanship,  or  even  courtesy,  for  that 
matter.  He  is  being  paid  to  sell  goods  for  that 
Dealer,  but  in  reality  he  will  hurt  his  employer's 
trade  far  more  than  he  will  help  it. 

I  am  going  into  this  same  store  when  the 
Dealer  himself  is  there,  and  then  I  will  be  able 
to  see  whether  the  fault  lies  with  the  Dealer  or 
with  the  clerk.     I  shall  write  you  the  result  of 


my  next  visit. 


The  Vagabond. 


[The  Vagabond's  letter  suggests  something 
which  all  Dealers  would  do  well  to  consider. 
He  spoke  of  the  lack  of  courtesy  on  the  part  of 
the  clerk.  It  must  be  remembered  that  the  aver- 
age Phonograph  owner  is  a  lover  of  music  His 
tastes  have  been  refined  by  music  and  in  many 
cases  he  is  more  sensitive  than  is  the  non-music 
lover,  and  must  be  handled  with  courtesy  by 
Dealers  if  they  expect  to  hold  his  trade.  A 
Dealer  should  always  bear  in  mind  the  type  of 
people  with  whom  he  is  doing  business — a  dis- 
penser of  black-jacks  would  hardly  need  to  ob- 
serve the  same  decorum  which  the  Phonograph 


Dealer  should  make  a  part  of  his  stock  in  trade. 
Nothing  is  more  tiresome  than  a  bowing, 
smirking,  obsequious  clerk  whose  "manners"  are 
clearly  forced  and  insincere  efforts  to  appear 
"polished,"  but  an  air  of  quiet,  dignified  courtesy 
and  thoughtfulness  is  appreciated  wherever  it  is 
met.] 


Keeping  Customers 

Every  Dealer  undoubtedly  keeps  a  list  of  all 
persons  to  whom  he  sells  Phonographs,  but  does 
every  Dealer  go  over  this  list  carefully  every 
month  and  note  the  names  of  any  Edison  owners 
who  have  failed  to  buy  Records  that  month? 
The  maintenance  of  every  customer's  interest  is 
a  vital  point  in  the  business,  for  an  idle  Phono- 
graph in  any  home  is  a  poor  advertisement  for 
any  Dealer,  and  would  seriously  affect  his  Pho- 
nograph sales. 

If  a  customer  buys  only  one  or  two  Records 
for  a  month  or  more,  it  is  no  cause  for  alarm, 
but  if  he  fails  to  buy  any  for  a  month,  then  it  is 
up  to  the  Dealer  to  get  into  immediate  communi- 
cation with  that  man.  If  possible,  the  Dealer 
would  do  well  to  select  a  few  new  Records  of 
the  character  which  the  delinquent's  past  pur- 
chases show  him  to  prefer,  and  then  call  on  him 
at  his  own  home.  Hearing  the  new  Records,  to- 
gether with  a  realization  of  the  Dealer's  interest 
in  him,  would  go  a  long  way  toward  changing 
the  customer's  attitude. 

In  the  event  of  a  personal  call  being  impos- 
sible, the  Dealer  ought  at  least  to  telephone  the 
backward  one,  or  failing  this,  to  write  him  a 
letter  inquiring  the  reason  for  his  failure  to  pur- 
chase any  Records  for  the  given  time — as  the 
case  may  be. 

So  many  causes  can  contribute  to  the  falling 
off  of  Record  sales  that  it  is  absolutely  essential 
to  watch  carefully  the  purchases  of  each  indi- 
vidual customer.  Possibly  he  has  failed  to  re- 
ceive his  Phonogram  or  his  Supplement  for  that 
month;  or  perhaps  careless  handling  has  broken 
something  on  his  machine,  or  put  some  part  of 
the  mechanism  out  of  adjustment.  Some  little 
thing  may  be  bothering  him  which  he  has  not 
had  time  to  consult  you  about,  but  your  appear- 
ance at  his  home  at  that  time  would  prove  your 
interest  in  him  and  bind  him  just  so  much  closer 
to  you  in  the  future— to  his  permanent  satisfac- 
tion and  your  increasing  profit. 


"Baron  Trenck"  is  making  a  great  "hit"  in 
New  York.  Advertise  Amberol  No.  768  (Baron 
Trenck  Waltzes)  in  this  connection  while  the 
show  is  running  in  this  country. 


Edison  Phonograph  Monthly,  April,  1912     13 

The  Other  13,000 


Coshocton,  Ohio 


Milton,  Wis. 


Fred  Dexter,  manager  of  the  W.  D.  Tracey 
store  at  Coshocton,  Ohio,  has  proven  himself  an 
Edison  Dealer  of  the  hustling  variety.  He  does 
fine  newspaper  advertising,  has  good  signs,  goes 
right  out  after  customers  instead  of  waiting  to 
be  called  upon,  and  uses  the  window  display  to 
good  advantage — as  the  photograph  of  his  store 
shows.  He  ran  an  exhibit  at  the  county  fair 
which  attracted  a  great  deal  of  attention  and 
secured  several  prospects.  All  in  all,  Dexter  is 
the  sort  of  man  we  like  to  hear  from  frequently 
because  he  is  a  booster. 


Julius  Ritt,  of  St.  Peter,  Minn.,  has  written  us 
a  letter,  part  of  which  he  felt  would  be  of  in- 
terest to  all  Edison  Dealers.  It  is  particularly 
worthy  of  note  that  in  filling  out  the  card  which 
Mr.  Ritt  mentions,  he  is  careful  to  select  Records 
which  he  believes  will  interest  the  particular 
customer  to  whom  the  card  is  being  sent.  He 
does  not  merely  play  the  new  Records  over  and 
decide  which  ones  he  personally  prefers.  His 
letter  reads  in  part  as  follows: 

"We  are  enclosing  two  good  'business  getters' 
which  we  are  now  using.  One  is  a  copy  of  the 
local  theatre  program  in  which  we  are  going  to 
use  liberal  space  during  the  coming  year.  Our 
ad  you  see  is  one  of  the  largest,  and  certainly 
ought  to  bring  results.  We  are  also  enclosing 
a  little  card  insert,  which  we  use  in  connection 
with  mailing  out  supplements,  and  advising  our 
customers  of  the  arrival  of  new  Records.  We 
pick  out  a  few  numbers  which  we  believe  will 
please  that  particular  customer,  and  then  fill  out 
the  blank  spaces.  This  is  a  little  stunt  that  cer- 
tainly gets  business,  and  I  would  recommend 
other  Dealers  to  give  it  a  trial." 


gi'»«aaaSK. 


We  show  here  the  cut  of  the  Edison  Depart- 
ment of  J.  T.  Hargrave,  Sulphur  Springs, 
Texas,  in  order  to  prove  that  no  great  mass  of 
stock  is  necessary  to  the  production  of  extremely 
attractive  effects.  In  this  particular  case,  the 
cabinet  and  decorating  work  are  the  result  of 
Mr.  Hargrave's  own  efforts,  and  we  take  par- 
ticular pleasure  in  complimenting  him  upon  both 
his  practical  and  his  artistic  ability. 


T.  I.  Place,  of  Milton,  Wis.,  hearing  that  the 
local  G.  A.  R.  Post  were  to  entertain  the  W.  R* 
C.  at  dinner  at  the  Post  Hall  on  February  12th 
in  honor  of  Lincoln's  Birthday,  offered  to  fur- 
nish patriotic  music  on  the  Edison.  The  offer 
was  eagerly  accepted  and  he  decided  to  use  the 
"Home"  model  with  "Music  Master"  horn. 

Part  of  his  program  included  "Massa's  in  the 
Cold,  Cold  Ground,"  "Battle  Hymn  of  the  Re- 
public," "Star  Spangled  Banner,"  "Battle  Cry  of 
Freedom,"  "Vacant  Chair"  and  "Tenting  To- 
night." In  reviewing  the  entertainment  the  local 
paper  said  in  part: 

"Most  enjoyable  were  the  Phonograph  selec- 
tions by  Mr.  T.  I.  Place.  His  machine  is  of 
the  latest  pattern,  and  the  Records  are  simply 
astonishing  in  their  naturalness,  clearness  of  tone 
and  effect.  The  kindness  of  Mr.  Place  is  highly 
appreciated  by  the  comrades  of  the  G.  A.  R.  and 
W.  R.  C." 


At  the  Colorado  Retail  Hardware  and  Imple- 
ment Association  Convention  in  Denver,  a  pic- 
ture of  J.  D.  Moore,  of  Birmingham,  Ala.,  Presi- 
dent of  the  National  Hardware  Association,  was 
thrown  on  the  screen  while  his  address  was  de- 
livered by  a  Phonograph.  O.  Gossard,  of  Os- 
wego, Kan.,  also  made  a  Phonographic  speech. 


14        Edison  Phonograph  Monthly,  April,  1912         I 

Electro  for  Exploiting 
Amberol  No.  1023 


AMBEROL  Record 
Number  1023  and 
Standard  Number  10- 
559  are  decidedly  time- 
ly and  for  that  reason 
we  have  sanctioned 
their  being  put  on  sale 
as  soon  as  received.  In 
fact,  the  interest  in  this 
song,  though  national 
at  the  present  time,  is 
only  temporary  and 
may  wane  after  the 
Democratic  Conven- 
tion. Therefore,  al- 
though the  sale  will  be 
large,  Dealers  must 
push  it  to  the  limit 
while  the  song  is  popu- 
lar and  in  demand. 

Order  special  Electro 
"X"  and  we  will  send 
this  cut  free.  Run  it  in 
the  local  papers  with 
the  copy  suggested,  or 
altered  to  suit  your  re- 
quirements. This  is  your 
opportunity  to  make 
big,  quick  sales— Electro 
"X"  will  help  you.  So  order  it  at  once  and  get  your  copy  ready 
to  run  in  the  papers  the  very  day  you  receive  these  Records. 


THE  GREAT  NATION-WIDE 
"HIT" 


44 


They  Gotta  Quit  Kickin' 
My  Dawg  Aroun'" 

is  now  ready  on 

EDISON  RECORDS 

BOTH  AMBEROL  AND  STANDARD 


Come  in  and  hear  it 
JOHN  BROWN 

ORANGE,  NEW  JERSEY 


Edison  Phonograph  Monthly,  April,  1912     15 

Advance  List 

of  Edison  Amberol  and  Edison  Standard  Records 

for  June  1912 

f  M  J  HE  Amberol  and  Standard  Records  listed  below  will  be  shipped  from  Orange  in  time  to 
m        reach  all  Jobbers  in  the  United  States  and    Canada    before   May    25th,    1912,    all    things 
m         being  favorable,  and  they  may  be  reshipped  to  Dealers  at  8  A.  M.  on  May  24th.     They 
must  not,  however,  be  exhibited,  demonstrated,  or  placed  on  sale  by  Jobbers  or  Dealers 
until  8  A.   M.   on   May  25th.     Supplements,  Phonograms    and    Hangers    will    be    shipped    with 
Records.    These  may  be  distributed  to  Dealers  after  May  20th,  but  must  not  be  circulated  among 
the  public  before  May  25th.     Jobbers  and  Dealers  may,  however,  deposit  Supplements  and  Phono- 
grams in  Mail  Boxes  or  Post  Offices  after  5  P.  M.  on  May  24th,  for  delivery  on  the  morning  of 
the  25th.    Bulletins  will  be  mailed  direct  to  all  Dealers   from    Orange.      Jobbers    are   required   to 
place  orders  for  June  Records  on  or  before  April   10th.      Dealers   should   place   June    orders   with 
Jobbers  before  April  loth  to  insure  prompt  shipment  when  Jobber's  stock  is  received. 

Edison  Amberol  Concert  Records 

75  CENTS  EACH  IN  THE  UNITED  STATES;  $1.00  EACH  IN  CANADA 

THE  June  Amberol  Concert  Records  are  unique  in  that  they  serve  to  introduce  two  new 
singers  and  a  new  instrumental  quartet,  all  exclusive  Edison  artists.  Eleonora  de  Cis- 
neros  has  sung  the  contralto  roles  in  almost  every  important  opera  which  is  performed 
at  the  present  time,  winning  distinction  as  the  creator  of  several  difficult  characters.  The 
Hoffmann  Quartet  is  universally  recognized  as  the  representative  instrumental  quartet  of 
Boston  and  it  has  acquired  a  most  enviable  reputation  in  the  musical  world.  Thomas 
Chalmers  has  but  recently  returned  from  two  years  of  painstaking  study  in  Europe  and 
will  in  all  probability  be  heard  in  Metropolitan  operatic  circles  next  season. 

28017  Ben  Bolt  Eleonora  de  Cisneros 

"Ben  Bolt"  will  carry  thousands  of  its  hearers  back  along  the  broad  path  of  pleasant 
recollections,  for  it  is  one  of  the  best  loved  of  the  old  songs.  And  it  is  justly  so,  for 
it  has  a  rare  beauty  in  its  words  and  music  which  must  appeal  to  everyone.  In  asking 
Eleonora  de  Cisneros  to  sing  "Ben  Bolt"  we  have  consulted  the  tastes  of  those  music-lovers 
who  feel  that  only  a  contralto  of  great  richness  of  voice  and  depth  of  feeling  could  do 
justice  to  a  song  of  almost  hallowed  memory;  and  the  famous  opera  singer  fulfills  these 
requirements  in  a  manner  which  must  satisfy  the  most  exacting  critic.  Orchestra  accom- 
paniment.    Words  and  music  by  Nelson  Kneass. 

28018  Molto  Lento — Quartet,  Op.  17,  No.  2  The  Hoffmann  Quartet 

One  of  Anton  Rubenstein's  earlier  and  best  known  string  quartet  compositions  is  his  Opus 
17,  No.  2,  the  favorite  movement  of  which  is  the  Molto  Lento — Spharen  Musik  (Music 
of  the  Spheres).  The  exquisite  melody  of  this  selection  is  in  perfect  accord  with  its  theme 
and  title,  suggesting  in  its  perfection  the  harmony  of  the  celestial  universe.  The  celebrated 
Hoffmann  Quartet  interprets  this  masterpiece  in  that  most  finished  and  comprehensive 
manner  obtainable  only  by  artists  of  the  most  consummate  skill  and  musical  appreciation, 
who  have  maintained  an  exceptionally  high  standard  through  years  of  concert  work. 
Thoroughly  artistic  in  conception  and  execution,  this  Record  will  find  no  superior  in  any 
field  of  musical  endeavor. 

28019  My  Dreams  Thomas   Chalmers 

F.  Paolo  Tosti  will  be  loved  as  long  as  music  exists,  for  the  many  exquisite  concert  and 
drawing  room  songs  which  he  has  composed.  Born  in  Italy,  in  1846,  he  has  devoted  his 
life  to  music,  as  a  singing  master  and  composer.  Amberol  Concert  Record  No.  28009 
("Good-Bye")  was  Riccardo  Martin's  interpretation  of  one  of  Tosti's  masterpieces.  "My 
Dreams''  is  one  of  the  celebrated  composer's  favorite  love  songs  which  in  Mr.  Chalmers' 
rendition  loses  nothing  of  its  great  charm.  Orchestra  accompaniment.  Poem  by  Frederic 
E.  Weatherly;  published  by  Chappell  &  Co.,  New  York  City. 

{Always  specify  on  your  orders  whether  you  want  Amberol  or  Standard  Records.) 


16     Edison  Phonograph  Monthly,  April,  1912 

Edison  Amberol  Records 

50  CENTS   EACH   IN  THE  UNITED  STATES;    65   CENTS  EACH  IN   CANADA 

1015  Buffalo  Bill's  Farewell  March  New  York  Military  Band 

A  breezy,  characteristic  march,  breathing  the  spirit  of  the  West  in  every  note  of  its  swinging 
rhythm.  Various  "Wild  West"  effects  add  color  to  the  rendition.  Music  by  William 
Sweeney.     Published  by  M.  Witmark  Sons,  New  York  City. 

1016  The  Chambermaid  Irene  Franklin 
In   addition   to  the   three   Irene   Franklin   Records   in   our  April    list,   we    are   now   offering 
this    pathetic    tale    of    a    too-trusting    "chambermaid."      Miss    Franklin's    specialty    is    the 
singing  of  character  songs,   and   her  wonderful  cleverness  has  marked  her   as   supreme   in 
her   chosen    line.     Burt   Green,   who    always    accompanies    her    in    her    stage   performances, 

is  at  the  piano.  Music,  E.  Ray  Goetz;  words  by  Vincent  Bryan.  Publisher,  Leo  Feist, 
New  York  City. 

1017  Texas  Tommy  Swing  Billy  Murray  and  Chorus 
"The  rhythm  of  the  Grizzly  Bear,  the  inspiration  of  the  Loving  Hug  and  the  abandon  of 
the  Turkey  Trot  all  blend  in  the  harmony  of  the  Texas  Tommy  Swing" — so  say  its  pub- 
lishers.    Any  who   heard    it   sung   in   the   Ziegfield    Follies    of    1911,    and    those    who   hear 

it  for  the  first  time  on  our  Record  will  agree.  Orchestra  accompaniment.  Words  and 
music  by  Harris  and  Brown;   publishers,  Jerome  H.  Remick  &  Company,   New  York   City. 

1018  Do  You  Remember  the  Last  Waltz?  Irving   Gillette 
A    charming    waltz    tima    ballad,    of    English    origin,    which    is    being    sung    in    vaudeville 

to  excellent  advantage  by  Violet  Dale.  Irving  Gillette  has  caught  the  spirit  of  the 
piece  and  makes  one  of  the  best  of  his  many  fine  Records.  Orchestra  accompaniment. 
Music  by  Bennett  Scott;  words  by  A.  J.  Mills.  Published  by  Jos.  W.  Stern  &  Company, 
New  York   City. 

1019  Seated  Around  An  Oil  Stove  Murry  K.  Hill 
Another  clever  vaudeville  "sketch,"  almost  telling  of  the  sad,  sad  fate  of  fourteen  children 
who   were    seated    around    an    oil    stove.      The    words    are    decidedly   witty    and    they    are 
delivered  with  great  clearness  by  Mr.   Hill,   who  is  without  question  one  of  the  cleverest 
monologists  before  the  public  to-day. 

1020  The  Darkies'  Ragtime  Ball  Collins  and  Harlan 
Once   again  this   pair  of  Edison  favorites   presents   a   rattling  good   ragtime  duet,   the   title 

of  which  is  explanatory  of  its  general  character.  The  song  was  composed  by  Geo.  W. 
Meyer  who  wrote  "There's  a  Dixie  Girl  Who's  Longing  for  a  Yankee  Doodle  Boy" 
(Amberol  No.  885),  and  "Nothing  to  Do  Until  To-morrow"  (Amberol  No.  957).  Words 
by  Jack  Drislane.  Orchestra  accompaniment.  Published  by  F.  B.  Haviland  Publishing 
Co.,    New    York    City. 

1021  "So  So"  Polka — Xylophone  Duet  Charles  Daab  and  William  Dorn 
This    is   the    first   xylophone    duet   ever    recorded    on    the    Edison,    but    it    need    not   depend 
upon    its    uniqueness    for    popularity,    as    it   is    a    very    clever    special    arrangement    of    one 

of  the  most  tuneful  works  of  Philip  Fahrback,  Jr.,  a  popular  German  composer  of 
dances  and  duets,  and  writer  of  "Always  Gallant  Polka"  (Amberol  No.  34).  It  is  particu- 
larly notable  for  the  remarkable  clarity  of  tone  which  has  been  reproduced  with  truly 
marvelous  fidelity.     Orchestra  accompaniment.     Published  by  Carl  Fischer,  New  York  City. 

1022  Say  "Au  Revoir"  But  Not  "Good-Bye"  Will  Oakland  and  Chorus 
A   beautiful    old    time   ballad   which   seems   destined   to    live   forever    in   the   hearts   of   the 
sentimental,  for  it  never  fails  to  win -applause  wherever  performed.     It  is  perfectly  suited 

to  Will  Oakland's  unusual  tenor  and  makes  an  exceptionally  sweet  Record  with  the  attrac- 
tively arranged  refrain.     Orchestra  accompaniment.     Words  and  music  by  Harry  Kennedy. 

*1023    They  Gotta  Quit  Kickin'  My  Dawg  Aroun'  Byron  G.  Harlan  and  Chorus 

The  Missouri  Houn'  Song,  as  this  selection  is  familiarly  known  in  the  Ozarks,  though  by 
no  means  a  new  song,  has  attained  national  prominence  during  the  last  few  months.  Its 
sudden  popularity  is  due  to  its  adoption  by  the  Champ  Clark  cohorts  as  a  presidential 
campaign  slogan.  The  remarkable  features  of  the  song  itself  are  the  ridiculous  words 
and  the  peculiar  droning  manner  in  which  they  are  sung.  Harlan  has  caught  the  spirit 
of  the  song  capitally  and,  with  the  assistance  of  a  male  chorus,  renders  it  in  the  most 
approved  Missouri  fashion.  Orchestra  accompaniment.  Music  by  Cy.  Perkins;  words  by 
Webb  M.  Oungst.     Published  by  M.  Witmark  &  Sons,  New  York  City. 

1024      Jimmy  Trigger — Soldier  Golden  and  Hughes 

One  of  the  funniest  and  most  original  sketches  that  this  favorite  pair  of  comedians  has 
ever  produced.  It  introduces  army  effects  of  different  kinds — drums,  fifes,  etc.,  making 
a  highly  entertaining  Record. 

*  This  Record  will  be  illustrated  on  cover  of  Tune  Phonogram. 


Edison  Phonograph  Monthly,  April,  1912     17 

1025  Pucker   Up   Your   Lips,    Miss   Lindy  Campbell  and  Gillette 

Albert  Von  Tilzer's  new  coon  love  song  has  "caught  on"  as  have  so  many  of  his  com- 
positions. The  same  pair  who  popularized  his  "Good  Night,  Mr.  Moon"  (Amberol  No. 
1000)  on  the  Edison,  performs  this  catchy  melody  in  first  class  style,  with  a  delightful 
orchestra  accompaniment.  Words  by  Eli  Dawson;  publishers,  the  York  Music  Co., 
New  York  City. 

1026  Boston  Commandery   March  Edison  Concert  Band 
A  good  snappy  march — an  old-timer — introducing  "Onward    Christian   Soldiers"   in   capital 
martial  time.     This  selection  on  our  Standard  list  has  always  been  tremendously  popular. 
Music  by  T.  M.  Carter. 

1027  Golden  Deer  Metropolitan   Quartet 

Percy  Wenrich  won  undying  fame  with  his  great  "Silver  Bell"  (Amberol  No.  576)  which 
has  never  lost  its  hold  upon  the  public.  This  new  Indian  love  song  of  his  is  similar  in  style 
to  his  earlier  triumph,  and  is  easily  its  equal  in  popular  favor.  The  mixed  quartet,  to 
whom  the  making  of  this  Record  was  intrusted,  has  rendered  the  piece  in  capital  style,  with 
a  most  appropriately  arranged  orchestra  accompaniment.  Words  by  Harry  Williams;  pub- 
lishers, Jerome  H.  Remick  &  Company,  New  York  City. 

1028  Bring  Back  My  Lena  to  Me — "He  Came  from  Milwaukee"  Maurice  Burkhart 
Sam  Bernard  always  scored  a  great  "hit"  with  this  song  in  "He  came  from  Milwaukee," 
and  Mr.  Burkhart  has  very  cleverly  imitated  his   German  dialect  in  this  humorous   selec- 
tion.    Orchestra   accompaniment.     Words  and  music  by  Berlin   and   Snyder.     Published  by 
the  Ted  Snyder  Company  of  New  York  City. 

1029  I  Long  to  See  the  Girl  I  Left  Behind  Manuel   Romain 
A  very  pretty  little   sentimental   song  of  the   type  which   never   fails   to   gain   wide   popu- 
larity.    The  favorite  Edison  tenor  "shines"  in  songs  of  this  type   and   is  particularly  good 

in  this  one.  Orchestra  accompaniment.  Words  and  music  by  James  Thornton.  Published 
by  M.  Witmark  &  Sons,  New  York  City. 

1030  Everybody's  Doing  It  Now  Premier  Quartet 
Irving  Berlin  has  again  broken  out  with  a  "rag"  and  it  has  immediately  jumped  into  line 
with  his  other  great  "hits"— "Alexander's  Ragtime  Band"  (Amberol  No.  817)  and  "Rag- 
time Violin"  (Amberol  No.  966).  The  Premier  singers  had  lots  of  fun  making  this  catchy 
Record.  Orchestra  accompaniment.  Published  by  the  Ted  Snyder  Company  of  New 
York  City. 

1031  A  Woodland  Serenade  Edison  Concert  Band    (Reed  only) 

One  of  the  most  remarkable  Records  which  we  have  yet  listed  is  this  serenade  of 
Mascheroni's.  It  is  played  by  only  the  reed  section  of  our  band — a  distinction  held  only  by 
"Whispering  Flowers"  (Amberol  No.  137).  The  composer  is  a  well  known  Italian 
musician  who  died  in  London  a  few  years  ago.  This  idyl  is  an  adaptation  of  the  original 
song  which  won  world  wide  popularity,  and  was  frequently  numbered  among  Adelina 
Parti's  favorite  selections.  Director  Ecke  of  the  Edison  Concert  Band  has  achieved  a 
veritable  triumph  in  recording  this  remarkable  piece  in  so  striking  a  manner. 

1032  Gypsy  Love  Song — "The  Fortune  Teller"  Frank  Croxton  and  Mixed  Chorus 

"The  Fortune  Teller"  is  one  of  Victor  Herbert's  typical  musical  gems  and  it  scored  a 
well-deserved  triumph  when  produced  at  the  Casino  in  New  York.  This  charming  song 
occurs  in  Act  II,  where  the  first  part  is  sung  as  a  baritone  solo,  the  second  part  being 
performed  in  concert,  the  chorus  assisting  in  the  beautiful  refrain,  "Slumber  on,  My  Little 
Gypsy  Sweetheart."  Orchestra  accompaniment.  Words  by  Harry  B.  Smith;  published  by  M. 
Witmark  &  Sons,  New  York  City. 

1033  Never  the  Maiden  Dreamed — "Mignon  Charles  W.  Harrison 

"Mignon,"  the  most  melodious  opera  written  by  Ambroise  Thomas,  was  first  performed 
at  the  Opera  Comique,  Paris,  in  1866.  The  one  thousandth  performance  was  held  in  the 
same  theatre  in  1894,  in  the  presence  of  the  composer.  Mr.  Harrison  sings  in  English 
the  exquisite  tenor  Romance  Song  from  Act  III.     Orchestra   accompaniment. 

1034  Long,  Long  Ago — With  Variations    (Flute  Solo)  Julius    Spindler 

Bayley's  old  favorite  melody  has  been  arranged  with  variations  by  W.  Popp,  making  it 
even  more  charming  than  ever.  Julius  Spindler,  one  of  the  most  accomplished  flute 
solbists  in  the  country,  gives  a  remarkable  exhibition  of  technical  skill  and  musical 
interpretation  in  his  performance.     Orchestra  accompaniment. 

1035  (a)    Recompense       (b)    Roses  in  June  Reed  Miller 

"Recompense"  is  a  striking  bit  of  superior  composition  by  William  G.  Hammond.  Its 
melody  is  exquisite,  reaching  a  splendid  climax,  while  the  words,  by  Kent  Knowlton,  are 
of  real  poetic  beauty.  "Roses  in  June,"  by  Edward  German,  an  English  composer,  is  a 
delightful  contrast  to  the  first  song,  in  its  sprightliness  and  bubbling  joyfulness,  being 
(Always  specify  on  your  orders  whether  you  want  Amberol  or  Standard  Records.) 


18     Edison  Phonograph  Monthly,  April,  1912 

typical  of  the  spirit  of  early  Summer.  Words  by  Clifton  Bingham.  Orchestra  accompani- 
ment to  both  songs. 

1036  Dreams  of  Galilee  Edison  Mixed  Quartet 

C.  P.  Morrison,  composer  of  this  sacred  hymn-anthem,  is  an  American  writer  of  numerous 
sacred  choral  compositions.  This  number  presents  soprano  and  baritone  solos  with  superb 
chorus  effects  for  mixed  voices,  with  an  excellent  organ  accompaniment.  Words  by  the 
Rev.  Wm.  T.  Sleeper.    Published  by  White-Smith  Music  Publishing  Co.,  New  York  City. 

1037  The   Ameer — Selection  Victor   Herbert   and    His    Orchestra 
A  typical  Herbert  Record,  of  the  usual  exceptionally  high  standard  and  particularly  inter- 
esting in  its  exhibition  of  the  gifted  composer's  versatility.     It  introduces  the  "Entrance  of 
Ameer,"    "In    Old    Ben    Franklin's    Day,"    "The    Armored    Knight,"    "Cupid    Will    Guide," 
"Cake  Walk,"  "Tell  Me,  Pray,"  "In  Gentle  Spring"  and  "March  Finale." 

1038  A  Song  of  Love  Charles  R.  Hargreaves 

Charles  R.  Hargreaves  displays  an  amazing  technical  skill  in  singing  this  really  powerful 
love  song,  which  though  difficult,  by  no  means  hides  its  perfection  in  its  technicalities. 
The  words  of  the  song  are  by  Victor  Hugo,  while  its  beautiful  melody  is  the  creation  of  Mrs. 
Beach.    Orchestra  accompaniment.    Arthur  P.  Schmidt  of  New  York  City  is  the  publisher. 

1039  Carmena — Vocal  Waltz  Frank  Croxton  Quartet 
There  is  an  almost  irresistible  swing  to  Spanish  waltzes,  of  which  this  is  perhaps  the 
most  popular.  H.  Lane  Wilson,  its  composer,  is  well  known  for  his  excellent  concert  pieces, 
and  will  be  remembered  as  the  writer  of  the  celebrated  "Flora's  Holiday"  (Amberol  No. 
884),  which  was  sung  by  the  same  mixed  quartet.  Orchestra  accompaniment.  Words  by 
Ellis  Walton;   published  by  Luckhardt  &  Belder,  New  York  City. 

Standard  Records 

35  CENTS  EACH  IN  THE  UNITED  STATES;  40  CENTS  EACH  IN  CANADA 

10556  Our  Band  March  New  York  Military  Band 

A  very  lively  six-eight  march  which  is  ideal  for  dancing,  played  by  the  entire  band  at 
its  best.  Music  by  Charles  C.  Sweeley.  Published  by  Vandersloot  Music  Publishing  Co., 
Williamsport,  Pa. 

10557  Absent  Elizabeth    Spencer 

One  of  the  simplest  and  most  beautiful  sentimental  songs  ever  written,  "Absent"  has  long 
been  a  favorite  encore  number  with  many  leading  concert  singers.  John  W.  Metcalf,  its 
composer,  is  well  known  as  an  American  writer  of  high  class  songs.  Orchestra  accom- 
paniment.    Words  by  Catherine  Young  Glen ;  publisher,  Arthur  P.  Schmidt,  of  New  York. 

10558  Good  Night,  Mr.  Moon  Campbell    and    Gillette 

This  Von  Tilzer  "hit"  has  proven  so  popular  on  Amberol  Record  No.  1000  that  we  are 
listing  it  this  month  as  a  Standard  by  the  same  capital  songsters.  Orchestra  accompani- 
ment.    Words  by  Eli  Dawson ;  published  by  the  York  Music  Company,  New  York  City. 

10559  They   Gotta   Quit   Kickin'   My   Dawg    Aroun'  Byron  G.  Harlan 

The  already  famous  Missouri  Houn'  Song,  which  also  appears  in  the  Amberol  list  for 
this  month.  The  Champ  Clark  slogan  is  rendered  here  with  the  omission  of  only  a  few 
effects  made  possible  by  the  length  of  the  Amberol  Record.  Orchestra  accompaniment. 
Music  by  Cy.  Perkins;  words  by  Webb  M.  Oungst.  Published  by  M.  Witmark  &  Sons,  New 
York  City. 

10560  Ragtime  Violin  Premier  Quartet 

Irving  Berlin's  "Ragtime  Violin"  still  continues  to  increase  in  popularity,  as  our  Amberol 
selection  (No.  966)  has  proven.  This  Record  is  performed  by  the  same  singers  who  popu- 
larized the  Amberol  number.  Orchestra  accompaniment.  Published  by  the  Ted  Snyder  Co. 
of  New  York  City. 

Foreign  Records  for  April,  1912 

BRITISH  AMBEROL  FOR  APRIL  12430  Come  Again  Through  Lover's  Lane, 

_  Darewski                                              Florrie  Forde 

12426  Overture  Fest,  Leutner  12431   I  Love  to  See  Them  Working  in  the  Mills, 

H.  M.  Irish  Guards  Band  St.  Clair                                          Stanley  Kirkby 

12427  My  Lass  frae  Glasgie  Toon,  Godfrey  &  12432  My  Queen,  Blumenthal                          Ernest  Pike 

Williams                                             Billy  Williams  12433  We  All  Went  Marching  Home  Again, 

12428  Star  of  My  Soul — The  Geisha,  Sidney  Jones  Hargreaves                                          Bobbie  Naish 

David  Brazell  12434  Questions,  Lee         Florrie  Forde  &  Jack  Charman 

12429  You  Must  Come  Round  on  Saturday,  12435   Selection  from  La  Boheme,  Puccini 

Murphy                                               Jack  Charman  National  Military  Band 

{Always  specify  on  your  orders  whether  yon  qyant  Amberol  or  Standard  Records.) 


Edison  Phonograph  Monthly,  April,  1912     19 


BRITISH  STANDARD  FOR  APRIL 

14127   Wyndcliffe  -March,  Hume 

National  Military  Band 

14128  Maisie  Lou,  Lawrence  Jack  Charman 

14129  Yalse  Decembre,  Godin  Alhambra  Orchestra 

14130  I  Should  Like  a  Girl,  Leigh  Bobbie  Naish 

14131  Love  is  Responsible,  Scott  Florrie  Forde 

14132  Punchinello,  Cammcycr  (  Banjo")  Oily  Oakley 

14133  I  am  Thinking  of  You,  Bonnie  Mary, 

Edgar  &  Trevor  Andrew  Macdonald 

14134  My  Father  was  Born  in  Killarney, 

Godfrey  &  Williams  Billy  Williams 

14135  I've  Left  My  Heart  in  England,  Lee 

Stanley  Kirkby 

14136  Carambas!    Intermezzo,  Steiner 

National  Military  Band 

GERMAN  AMBEROL  FOR  APRIL 

15231  In  der  Heimat,  Marsch,  Lindcmann 

Johann  Strauss  Orchester 

15232  Es  zog  der  Maien-Wind  zu  Tal,  Sturm 

Elite  Quartette 

15233  Wir  werd'n  det  Kind  schon  schaukeln, 

Richtcr  Harry  Arndt 

15234  An  des  Rheines  griinen  Ufern,  Gumbert 

Opernsanger  Max  Dawison 

GERMAN  STANDARD  FOR  APRIL 

16229  Kukuk  und  Nachtigall,  Nailly 

Johann  Strauss  Orchester 


16230  Damentoast  mit  Militar-Kapelle, 

Sclwnwald  Gustav  Schonwald 

16231  Rhinozeros — Ballade,  Verncy  Udel  Quartette 

16232  Friihling  im  Winter,  Walzerlied,  Steinke 

Johann  Strauss  Orchester 

FRENCH  AMBEROL  FOR  APRIL 

17158  La  Traviata — "Lorsqu'a  de  folles  amours," 

Verdi  Louis  Nucelly 

17159  Le  Nil,  Lcroux  Gaston  Dubois 

17160  Les  Huguenots — "Nobles  Seigneurs," 

Meyerbeer  Mine.  Laute-Brun 

17161  Les  Sapins,  Pierre  Dupont  Louis  Nucelly 

17162  Manon — "Ah!     Fuyez  douce  image." 

Massenet  Gaston  Dubois 

FRENCH  STANDARD  FOR  APRIL 

18196   L'Amour  Brise,  Borel-Clerc  Adolphe  Berard 

1  8197   Ah  !    les  grandes  femmes,  Hcints  et 

Christine  Lucian  Rigaux 

18198   Celina,  ^terney  Eugene  Mansuelle 

SPANISH  AMBEROL  FOR  APRIL 
8056   Certamen  Nacional — Tango  del  Cafe,  Nieto 

Alicia  del  Pino 
8057   El  Husar  de  la  Guardia — Cancion  de 

Napoleon-Cuples,  Jimenez         Felix  de  la  Sierra 
SPANISH  STANDARD  FOR  APRIL 
21289   El  Joven  Telemaco — "Me  gustan  todas," 

Rogel  Alicia  del  Pino 


List  and  Dealer's  Net  Prices  on  Cygnet  Horn  Crane  Parts 

(Suspending  Spring  Type) 

LIST  NET 

Upright  Rod  with  Locating  Pin  (Nickel) $     .55  $  .45 

Upright  Rod  with  Locating  Pin   (Oxidized) 1.00  .80 

Swivel  Rod  with  Locating  Pin  (Nickel) 45  .3  5 

Swivel  Rod  with  Locating  Pin   (Oxidized) 90  .70 

Socket  (without  Screws,  Nuts  andWashers)    Black  or  Maroon  and  Nickel  Finish...      1.15  .95 

Socket  (without  Screws,  Nuts  and  Washers)   Oxidized  Finish 2.25  1.75 

Socket  Screws    (4) 05  .02^ 

Socket  Screw  Nuts   (4) 05  .02^2 

Socket  Screw  Nut  Washers  (4) ) 05  .02^4 

Adjusting  Screw  with  Ball  and  Nut  (Nickel) 50  .25 

Adjusting  Screw  with  Ball  and  Nut  (Oxidized) 65  .33 

Adjusting  Screw  with  Ball,  Nut  and  Spring  (Nickel)    60  .30 

Adjusting  Screw  with  Ball,  Nut  and  Spring  (Oxidized)     75  .38 

Adjusting  Screw  with  Ball,  Nut,  Spring  and  Spring  Connections  (complete  attach- 
ment for  connecting  Horn  to  Crane)    (Nickel) 70  .35 

Adjusting  Screw  with  Ball,  Nut,  Spring  and  Spring  Connections  (complete  attach- 
ment for  connecting  Horn  to  Crane)    (Oxidized)     85  .43 

Always  specify  type  of  Machine  and  Horn  when  ordering  any  of  above  parts. 

[Frequent  inquiries  concerning  the  list  and  net  prices  of  various  parts  and  accessories  have  led 
to  the  preparation  of  several  tables  containing  the  desired  information.  The  next  issue  of  the 
Monthly  will  contain  a  schedule  of  prices  for  Model  "N"  Reproducer  Parts.] 


New  Printed  Matter  for 
Edison  Dealers 

Four  Special  Records  Supplement  (Form 
2175),  dealing  with  the  four  specially  listed 
Records,  Amberol  Nos.  1023,  1027,  1030  and 
Standard  Record  No.  10559.  These  Records  can 
be  placed  on  sale  as  soon  as  they  are  received, 
so  you  ought  to  make  sure  that  your  Jobbers  in- 
cludes a  supply  of  supplements. 


Trade  Catalog  (Form  2160).  The  new  Trade 
Catalog  is  being  mailed  to  all  active  Dealers — 
if  you  are  not  on  this  list,  write  at  once  and 
see  that  you  are  placed  upon  it. 

Plan  Maker's  Little  Plan  No.  5  (Form  2173). 
This  new  plan  is  just  what  you  have  been  wait- 
ing for.  It  enters  the  homes  of  those  who  are 
not  interested  in  Broadway;  it  is  made  for  the 
elderly  stay-at-homes — and  it  will  catch  them. 
If  you  are  not  on  the  Plan  Maker's  list  you  are 
tobogganning  down  hill. 


Jobbers  of  Edison  Phonographs  and  Records 


ALA.,    Birmingham — Talking-    Machine    Co. 
Mobile — W.   H.   Reynalds. 

CAL.,  Los  Angeles — Southern  Cal.  Music  Co. 
San  Francisco — Pacific  Phonograph  Co. 

COLO.,  Denver — Denver  Dry  Goods  Co. 
Hext  Music  Co. 

CONN.,  New  Haven — Pardee-Ellenberger  Co. 

D.  C,  Washington — E.  F.  Droop  &  Sons  Co. 

GA.,  Atlanta — Atlanta  Phonograph  Co. 
Waycross — Youmans   Jewelry   Co. 

IDAHO,  Boise — Eilers  Music  House. 

ILL.,  Chicago — Babson  Bros. 
Lyon  &  Healy. 
James   I.   Lyons. 
Rudolph   Wurlitzer  Co. 
Peoria — Peoria   Phonograph    Co. 

Putnam-Page  Co.,   Inc. 
Qulncy — Quincy   Phonograph  Co. 

IND.,  Indianapolis — Kipp-Link        Phonograph 
Co. 

IOWA,  Des  Moines— Harger  &  Blish. 
Sioux  City — Harger  &  Blish. 

LA.,    New    Orleans — National    Automatic    Fire 
Alarm  Co. 

MAINE,  Bangor — S.  L.  Crosby  Co. 

Portland — Portland  Sporting  Goods  Co. 

HD.,  Baltimore — E.   F.   Droop   &   Sons   Co. 

MASS.,  Boston — Eastern  Talking  Machine  Co. 
Iver  Johnson  Sptg.  Goods  Co. 
Pardee-Ellenberger  Co. 
Lowell — Thomas  Wardell. 

MICH.,  Detroit — American  Phono.  Co. 
Grinnell  Bros. 

MINN.,   Minneapolis — Laurence   H.    Lucker. 
St.  Paul — W.  J.  Dyer  &  Bro. 
Koehler  &  Hinrichs. 

MO.,  Kansas  City — J.  W.  Jenkins'  Sons  Music 
Co. 
Schmelzer   Arms    Co. 
St.  Louis — Silverstone  Talk.  Mach.  Co. 

MONT.,   Helena — Montana   Phono.   Co. 

NEB.,  Lincoln — Ross  P.   Curtice  Co. 
H.   E.   Sidles  Phono.   Co. 
Omaha — Shultz  Bros. 

N.  H.,  Manchester — John  B.  Varick  Co. 

N.  J.,  Hoboken — Eclipse  Phono.  Co. 
Newark — Edisonia  Co. 
Paterson — James  K.  O'Dea. 

N.   Y.,  Albany— Finch   &  Hahn. 
Buffalo — W.  D.  Andrews. 

Neal,   Clark   &   Neal   Co. 
Elm  Ira — Elmira  Arms  Co. 
Gloversville — American    Phono.   Co. 


New   York   City— Blackman   Talking   Ma- 
chine  Cc. 
J.  F.  Blackman  &  Son. 
I.    Davega,    Jr.,    Inc. 
S.  B.  Davega  Co. 
Greenhut-Siegel-Cooper    Co. 
John    Wanamaker. 

Oswego — Frank   E.    Bolway. 
Rochester — Talking  Machine  Co. 
Syracuse — W.  D.  Andrews. 
Utica — Arthur  F.   Ferriss. 
William   Harrison. 

OHIO,  Cincinnati — Rudolph  Wurlitzer  Co. 
Cleveland — Laurence    H.    Lucker. 
Columbus — Perry  B.  Whitsit  Co. 
Newark — Ball-Fintze  Co. 
Toledo — Hayes  Music  Co. 

OKLA.,   Oklahoma   City — Schmelzer  Arms    Co 

OREGON,   Portland — Graves  Music   Co. 

PENNA.,    Philadelphia— Louis  Buehn   &  Bro. 

C.  J.  Heppe  &  Son. 

Lit    Brothers. 

Penn  Phonograph  Co. 

John  Wanamaker. 

H  A.  Weymann  &  Son. 
Pittsburg — Louis   Buehn    &   Bro. 
Scranton — Ackerman   &   Co. 

Technical   Supply   Co. 
Willlamsport — W.   A.   Myers. 

R.  I.,  Providence — J.  A.  Foster  Co. 
J.   Samuels  &   Bro. 

TENN.,  Memphis — F.   M.   Atwood. 
O.    K.    Houck    Piano    Co. 

TEX.,  Dallas — Southern   Talking  Machine  Co. 
El  Paso — W.  G.  Walz  Co. 
Fort   Worth — L.   Shepherd  &   Co. 
Houston — Houston   Phonograph   Co. 
San    Antonio — H.    C.    Rees    Optical    Co. 

UTAH,  Ogden — Proudflt  Sporting  Goods  Co. 
Salt  Lake  City — Consolidated  Music  Co. 

VT„  Burlington — American  Phono.  Co. 

VA.,  Richmond — C.  B.  Haynes  &  Co. 

WASH.,  Seattle — Eilers  Music  House. 
Spokane — Graves  Music  Co. 

WIS.,  Milwaukee — Laurence  McGreal. 

CANADA,  Quebec — C.  Robitaille. 

Montreal — R.  S.  Williams  &  Sons  Co.,  Ltd. 
St.  John— W.  H.  Thorne  &  Co.,  Ltd. 
Toronto — R.   S.  Williams  &  Sons  Co.,  Ltd. 
Vancouver — M.  W.  Waitt  &  Co.,  Ltd. 
Winnipeg — R.  S.  Williams  &  Sons  Co.,  Ltd. 

Babson    Bros. 
Calgary — R.   S.  Williams  &  Sons  Co.,  Ltd. 


«©£  EDISON 

PHONOGMPH 
MONTHLY 


7OL.  X 


May,  1912 


No.  5 


A  Matter  of  Vital  Im- 
portance to  every  Edison 
Dealer    is    reviewed   on 


Page  3  of  this  issue. 


«*5£  EDISON  PHONOGRAPH  MONTHLY 


CONTENTS  FOR  MAY,   1912 


PAGE 

May  Record  Return  Guide 2 

Every  Edison  Record  Carried  in  Stock     2 

Have  You  Protested  ? 3 

Mme.  de  Cisneros  Returns  to  Australia 4 

Decoration  Day 4 

Current  Printed  Matter 4 

Edison  Window  Displays 5 

Edison  Eight-Sheet  Posters 6 

Get  After  the   Photographers  7 

Price  Cutters  Enjoined  in  Illinois 7 

Suspended  List  April  20,  1912 8 


i    Concerning  the  Use  of  Cut  of  Mr.  Edison....  8 
:    An  Easy  and  Effective  Way  to  Demonstrate 

the  Edison 9 

Store  Concerts  and  Edison  Menu 10 

New  Edison  Artists 11 

Irene  Franklin 12 

Hidden  Goodness 12 

The  Other  13,000 13 

Is  the  Edison  "Opera"  in  Your  Stock  ?  14 

New  Edison  Records 15 

Edison  Reproducer  Parts,  Model  "N" 19 

Advertising  Edison  Artists 19 


MAY  RECORD  RETURN  GUIDE 

After  May  1st,  1912,  United  States  A  to  L  Job- 
bers and  Canadian  Jobbers  may  return  to  the  fac- 
tory for  credit  under  the  terms  of  the  current 
10  per  cent.  Record  Exchange  plan,  Edison  Am- 
berol  and  Edison  Standard  Records  listed  up  to 
and  including  the  numbers  given  in  the  follow- 
ing table: 

AMBEROL  STANDARD 

)        Group 

Grand  (  $2.00  40044 

Opera    (  1.50  35021 

)            1.00  30047  B-112 

Domestic 689  10495 

British  12308  14058 

French 17116  18174 

German 15191  16203 

Italian                                      7515  20615 

Hebrew  10008  21023 

Spanish 8013  12811 

Filipine 8018  21266 

Mexican 6134  20369 

Portuguese 5093  19490 

Argentine 7112  19784 

Cuban None  20711 

Porto  Rican 8511  None 

Swedish 9401  20551 

Bohemian 9806  16547 

Hungarian 11003  20722 

Norwegian 9200  19900 

Polish  None  15697 

Belgian None  18480 

Danish None  15800 

Holland-Dutch None  18472 

Welsh 12203  12338 

Hawaiian 11504  20716 

Japanese None  12826 

Chinese None  12768 

Finnish 11556  20728 

Russian 11206  20731 

&jf<on\aj,  0.  £d  u>  any 

"EVERY    EDISON    RECORD    CAR- 
RIED   IN    STOCK" 

CHARLES  A.  BANCROFT,  of  Durand,  111, 
forwarded  us  a  copy  of  a  full  page  advertise- 
ment which  he  inserted  in  the  Davis  Leader 
and  the  Durand  Gazette.  It  had  a  border  consisting 
of  Phonographs  and  Records  placed  alternately 
along  the  margin,  in  addition  to  which  there  appear- 
ed three  cuts,  two  illustrating  Phonograph  models 
and  the  third   the  cut  showing  the  Records   and 


boxes.  Three  points  were  emphasized  in  the  copy 
— that  there  is  an  Edison  for  every  size  pocket- 
book,  that  the  exclusive  Home  Recording  feature 
is  a  cardinal  point  and  that  he  carries  in  stock 
almost  every  Amberol  Record  listed. 

We  heartily  commend  Mr.  Bancroft's  excellent 
work  in  this  advertisement  and  hope  that  this  is 
but  the  beginning  of  a  persistent  and  steady  adver- 
tising onslaught  upon  the  people  of  his  territory  - 
The  third  point  in  his  advertisement — dealing  with 
the  Amberol  Records  which  he  carries  in  stock — 
is  of  great  importance,  though  it  is  frequently  over- 
looked by  Dealers. 

If  a  prospective  customer  enters  a  store  and 
finds  a  small  stock  of  Records  his  enthusiasm 
promptly  wanes,  for  he  sees  that  the  Dealer  himself 
has  no  interest  or  faith  in  his  own  business. 

If  the  man  who  is  in  the  Phonograph  business 
has  no  interest  in  it,  why  should  he,  the  prospect,, 
waste  time  upon  t)ae  subject?  But  let  us  presume 
that  he  overcomes  this  first  natural  prejudice  and 
buys  a  machine.  How  long  will  that  interest  be 
active  when  he  has  been  told  a  few  times,  "Well,. 
we  haven't  it  in  stock,  but  we  will  order  it"?  How 
many  new  Records  will  he  buy  when  he  finds  that 
the  Dealer  cannot  let  him  hear  the  ones  that  he 
has  marked  on  the  catalog  as  Records  to  be  heard 
and  then,  if  satisfactory,  to  be  added  to  his  collec- 
tion? Every  time  the  Dealer  fails  to  have  on  hand 
the  Record  in  question,  the  same  thought  must 
present  itself — "If  it  wasn't  worth  keeping  in  stock 
it  must  be  a  pretty  poor  Record." 

These  things  are  worthy  of  consideration  on 
the  part  of  every  Dealer,  and  the  one  who  can 
advertise  a  full  Record  stock  will  find  it  no  small 
inducement  for  people  to  trade  with  him. 

<£§fema,a£du,aT^ 

We  are  in  a  position  to  furnish  Dealers  with 
binders  for  the  Monthly  at  50c. 


THE    EDISON 
PHONOGRAPH    MONTHLY 

Published  in  the  interests  of 

EDISON  PHONOGRAPHS  AND  RECORDS 

BY 
THOMAS  A.  EDISON,  Inc. 
ORANGE,  N.  J.,  U.  S.  A. 

NATIONAL  PHONOGRAPH  CO.,   LTD.,   VICTORIA  ROAD,   W1LLESDEN.   LONDON,   N.   W. 

THOMAS  A.   EDISON,   LTD.  364-372  KENT  STREET,  SYDNEY,    N.   S.    \V. 

COMPAN1A  EDISON  H  ISP  ANO- AM  ERIC  AN  A,  VIAMONTE  515,   BUENOS  AIRES. 

EDISON  GESELLSCHAFT,   M.   B.   H.   10  FRIEDRICHSTRASSE,   BERLIN. 

COMPAGNTE  FRANCAISE  DU   PHONOGRAPHE  EDISON,  42  RUE  DE  PARADIS,   PARIS. 


Volume  10 


MAY,  1912 


Number  5 


Have  You  Protested  ? 


HAVE  you  acted  upon  Mr. 
Dyer's  suggestion  that  you 
telegraph  or  write  your 
Senators  and  Congressman  pro- 
testing against  the  proposed 
amendments  to  the  patent  laws 
by  Congress?  About  sixty  bills 
affecting  the  patent  laws  have 
been  introduced.  The  purpose  of 
two  of  them  is  to  take  away  from 
manufacturers  of  patented  articles 
like  ourselves  the  right  to  use 
patents  as  a  means  of  enforcing 
a  unform  retail  price. 

This  means  that  if  the  bills  pass 
we  cannot  prevent  price-cutting. 
We  will  still  have  the  right  to  fix 
prices  on  our  goods  to  Jobbers,  and 
possibly  to  Dealers,  but  we  cannot, 
by  means  of  the  patent  laws, 
maintain  retail  prices.  Your  in- 
vestment in  talking  machines  and 
all  other  patented  goods  will  be  at 
the  mercy  of  indiscriminate  com- 
petition, both  by  large  local  con- 
cerns, as  well  as  catalogue  houses 
and  department  stores. 

All  good  business  men  approve 
the  principle  of  price  mainten- 
ance.    It  is  one  of  the  things  that 


have  built  up  the  talking  machine 
business  to  its  present  magnitude 
and  have  made  it  most  desirable 
from  a  retail  standpoint.  It  has 
given  every  Dealer  a  feeling  of 
security  that  his  stock  always  had 
a  definite  fixed  value.  If  retail 
prices  cannot  be  maintained,  the 
value  of  a  Dealer's  stock  will 
depend  wholly  upon  the  extent  of 
price-cutting  in  his  territory  or  the 
agressiveness  of  catalogue  houses. 

Mr.  Jobber  and  Mr.  Dealer,  this 
is  a  subject  of  vital  importance  and 
you  ought  to  do  what  you  can  to 
head  off  the  proposed  legislation. 

Write  or  telegraph  at  once  to 
your  Senators  and  Congressman 
and  tell  them  that  your  interests 
will  suffer  if  retail  prices  cannot 
be  maintained  by  manufactures 
of  patented  goods.  If  your 
Senators  and  Congressman  do  not 
hear  from  you  they  may  think 
that  you  favor  the  passage  of  the 
bills.  They  are  sent  to  Washington 
to  represent  you  and  you  have  the 
right  to  write  to  them  as  often  as 
you  like.  Act  now.  Delay  may 
be  serious. 


EDISON    PHONOGRAPH    MONTHLY    FOR    MAY,    1912 


MME.  DE  CISNEROS  RETURNS  TO 
AUSTRALIA 

MME.  DE  CISNEROS,  the  gifted  Edison 
contralto,  is  now  on  her  way  to  Australia 
where  she  will  make  her  second  extensive 
tour  embracing  not  only  the  important  cities  of 
Australia  but  New  Zealand  as  well.  She  will  sing 
operatic  airs  and  songs,  several  by  Australian  com- 
posers by  whose  talent  she  has  been  very  strongly 
impressed. 

In  speaking  of  her  first  tour,  made  last  summer 
with  Mme.  Melba,  de  Cisneros  said  "It  was  a 
wonderfully  successful  season  that  we  had  in  opera. 
We  sang  first  eight  weeks  in  Sydney  and  then  six 
in  Melbourne,  seven  performances  a  week  at  a 
guinea  for  the  most  expensive  stalls  and  five 
shillings  for  the  cheapest  seats.  Mme.  Melba  and 
I  had  never  been  very  intimate  before  this  tour 
began,  although  I  had  often  sung  with  her  and 
knew  her  fairly  well.  •  However,  I  must  say  that 
during  the  tour  she  was  as  charming  to  me  as  any 
one  could  be.  I  made  my  Australian  debut  in 
Sydney,  as  Dalila  on  the  second  night  of  the 
season,  and  after  the  second  act  Mme.  Melba 
came  to  my  dressing  room  with  tears  in  her  eyes 
to  compliment  me.  After  that  she  never  missed  a 
chance  to  be  as  nice  as  possible.  Invariably  when 
I  sang  a  first  performance  of  any  work  she  came 
to  my  dressing  room  to  say  a  kind  word.  I  don't 
think  I  have  appeared  in  any  season  of  opera  so 
many  times  as  during  this.  I  sang  Dalila  twenty- 
two  times,  Carmen  eighteen,  and  Ortrud,  Azucena, 
Amneris  and  Stephano  four  or  five  times  each. 

"When  Mme.  Melba  discussed  putting  on  'Romeo 
et  Juliette'  I  laughingly  said  I  would  be  her 
Stephano  and  she  held  me  to  it.  However,  I  was 
glad  of  the  chance  to  appear  as  a  boy  although 
the  part  is  small." 

Mme.  de  Cisneros  is  highly  pleased  with  Aus- 
tralia, but  no  more  so  than  Australia  is  pleased 
with  her.  From  the  many  glowing  accounts  of 
her  work  which  appeared  in  the  Australian  papers, 
it  is  plainly  evident  that  the  noted  contralto  made 
a  very  great  impression  upon  her  audiences  there. 
The  fact  that  in  this,  her  second  tour,  she  is  to 
appear  as  the  "star"  also  is  indicative  of  the 
quality  of  her  work. 


Dealers  will  learn  with  regret  that  our  sales- 
men, John  H.  Gill  and  C.  W.  Phillips,  will  no  longer 
represent  the  Phonograph  Department,  but  will 
in  future  travel  for  the  Home  Kinetoscope  Depart- 
ment. Though  this  change  cannot  but  be  a  dis- 
appointment to  their  many  friends  in  the  Phono- 
graph field,  the  choice  of  these  two  men  to  exploit 
an  absolutely  new  product  is  the  highest  possible 
compliment  to  their  respective  abilities. 


DECORATION  DAY 

DON'T  let  this  May  30th  go  by  without  giving 
a  Decoration  Day  concert.  Get  some  flags 
and  bunting,  decorate  your  store,  and  invite 
a  goodly  number  of  people  to  attend  the  entertain- 
ment— particularly  veterans,  if  you  know  of  any 
in  your  own  town.  If  you  haven't  had  time  to 
prepare  a  program,  here  are  some  suggestions: 

AMBEROL 
226  Old  Comrades  March 

United  States  Marine  Band 
457  Patriotic  Songs  of  America 

New  York  Military  Band 
490  Voices  of  Our  Nation  Medley 

United  States  Marine  Band 
525  Auld  Lang  Syne  Marie  Narelle 

297  Just  Before  the  Battle,  Mother     Will  Oakland 
733  Marching  Through  Georgia 

James  F.  Harrison 
79  Battle  Hymn  of  the  Republic 

Miss  Stevenson,  Mr.  Stanley  and  Chorus 
618  We're  Tenting  To-night 

Knickerbocker  Quartet 

STANDARD 

8154  Lincoln's  Speech  at  Gettysburg    Len  Spencer 

9923  Immortality  William  J.  Bryan 

2  America  Edison  Military  Band 

8706  Medley  of  Southern  Patriotic  Airs 

Edison  Military  Band 
10394  Star  Spangled  Banner 

United  States  Marine  Band 


CURRENT  PRINTED  MATTER 

Plan  Makers'  Plan  No.  6  (Form  2190).  A  strik- 
ing pamphlet  with  cover  design  in  rich  colors, 
treats  of  "The  Music  of  Fraternal  Orders  on  the 
Edison  Phonograph:"  Elks,  Masons  and  Odd 
Fellows  will  be  deeply  interested  in  the  subject 
and  that  means  that  almost  every  Dealer  in  the 
country  can  use  this  plan.    Write  for  it. 

Folder  on  "Opera"  Phonograph  (Form  2180). 
This  folder,  exploiting  the  new  Opera  Model,  is 
obtainable  from  Jobbers  and  should  be  used  by 
every  Dealer.  This  machine  is  proving  a  great 
success  wherever  it  is  pushed. 

Special  Albert  Spalding  Folder  (Form  2155). 
This  pamphlet  furnished  through  Jobbers,  will  be 
a  great  help  in  pushing  the  Records  of  the  great 
violinist.  His  selections  are  very  popular  and  need 
only  an  introduction  to  gain  instant  favor. 


Dealers  are  cautioned  to  address  all  mail  in- 
tended for  this  company  to  Thomas  A.  Edison, 
Incorporated.  By  so  doing  they  will  avoid  un- 
necessary delay. 


EDISON    PHONOGRAPH    MONTHLY   FOR   MAY,    1912 


Edison  Window 
Displays 


NO    home   is   complete   without    an 
Edison    Phonograph.      Thousands 
of    couples    select    June    as    their 
wedding  and 


home  furnishing 
month.  Now, 
Mr.  Dealer,  don't 
you  consider  the 
"  newly-weds  " 
live  prospects? 

Why  not  at- 
tract attention 
to  the  Edison 
Phonograph  as 
an  item  that 
should  be  in- 
cluded in  the 
wedding  gifts  or 
future  home  out- 
fittings  through 
the  use  of  this 
specially  design- 
ed display? 

Home  Entertainment 
binds  "    and    furnishes 


JUNE  DISPLAY  No.  20— PRICE  33.50 


is  "  the  tie  that 
thought    for    an 


attractive   setting  that  we   are  anxious 

to  have   every  live   Edison  dealer  show. 

We    have    arranged    this  display  with- 

out  fixtures  and 

it  can  be  used  in 
a  window  three 
feet  deep  and 
four  feet  wide.. 

Will  you  send 
in  an  order  to 
your  jobber  now 
and  let  us  prove 
to  you  that  in- 
creased sales  will 
result  from  the 
use  of  window 
displays? 

The  bride  and 
groom  are  wait- 
ing for  you. 

Will    you    sell 
them  an  Edison 
Outfit? 
On  this  display  no  fixtures  are  necessary. 

Just  assemble  and  it  stands  alone. 


Owes  it  to  the  Edison 


WE    publish  the  following  letter  from  Harry 
G.  Latham,  of  Orient  Point,  N.  Y.,  without 
any  comment  whatever,  feeling  that  what 
we  might  say  could  have  little  power  to  add  to  or 
detract  from  what  he  has  said: 

"I  would  like  to  acknowledge  the  great  debt 
I  owe  the  Phonograph  and  that  inimitable  wizard, 
Thomas  A.  Edison.  A  few  years  ago,  before  we 
obtained  a  Phonograph,  I  scarcely  knew  the  meaning 
of  real  music.  I  am  confident,  if  it  had  not  been  for 
the  accidental  purchasing  of  this-  machine,  music 
always  would  have  remained  an  obscure  and  unfa- 
miliar element  to  me. 

Appreciation  came  slowly.  At  first  the  finest 
selections  had  little  charm  for  me;  although,  to 
tell  the  truth,  some  of  the  popular  songs  I  enjoyed 
very  much.  But  little  by  little  the  better  class 
made   an  impression  on  my  auditory  senses;    my 


musical  understanding  gradually  developed  and 
expanded,  until,  at  last,  with  the  coming  of  the 
superb  Amberol  Records,  a  profound  appreciation 
of  the  immortal  creations  of  the  sublinie  masters 
burst  like  an  overwhelming  deluge  upon  me. 
Before  the  names  of  the  mighty  harmonic  composers 
like  Rossini  and  Wagner,  Verdi  and  Beethoven 
meant  comparatively  nothing  to  me;  theirs  were 
only  nebulous  names.  Now  how  this  is  changed. 
The  very  mention  of  one  of  them  causes  a  glow  of 
pleasure.  Ah!  How  many  times  have  I  stood 
before  the  horn  and  listened  to  such  supremely 
glorious  compositions  as  Handel's  'Hallelujah 
Chorus'  and  Verdi's  'Praise  Ye,'  in  a  veritable  wave 
of  ecstatic  emotions! 

"The  knowledge  I  have  acquired  in  the  realm 
of  music,  and  the  development  of  a  liking — or, 
rather,  an  intense  longing  for — beautiful  music  I 
consider  priceless. 

"I  have  to  thank  the  Edison  Phonograph." 


EDISON   PHONOGRAPH   MONTHLY   FOR   MAY,    1912 


EDISON  EIGHT-SHEET  POSTERS 


Billposting — A  Valuable  Form  of  Advertising 


ARE  you  using  our 
eight-sheet  posters  on 
your  local  billboards? 
They  form  one  of  the  most 
effective  advertising  me- 
diums which  can  be  used 
and  are  at  the  same  time 
unusually  cheap.  We  fur- 
nish them  free,  requiring 
only  a  copy  of  your  con- 
tract with  the  local  sign 
posters  with  which  to  com- 
plete our  advertising  rec- 
ords. At  very  small  cost, 
the  dealer  can  have  his 
printer  strike  off  a  name- 
sheet  to  run  at  the  top  or 
bottom  of  the  big  poster, 
which  is  lithographed  in 
very  high  colors.  The  Old 
Couple  is  a  color  reproduc- 
tion of  the  original  oil  paint- 
ing and  the  lettering  is  done 
in  blue  on  an  orange  background.  Send  in  your  orders  at  once  and 
get  the  posters  up  while  the  good  weather  is  bringing  everybody  out- 
of-doors. 


<^£  ]         3N 


. 


yc> 


:.    i 


Mr.  tdison  *ouid  like  to  see  an  Edison 
wery  home,  because 
it  is  just  what  tne  average  home 
needs  for  good  Entertainment, 
AsK'a  dealef  to  ^fay  one  for  you. 


THE  small  cut  shows  the  manner  in  which 
Leslie  E.  Carl,  of  Deposit,  N.  Y.,  is  using 
our  poster.  He  is  an  enthusiastic  be- 
liever in  this  form  of  publicity  and  has  made 
excellent  use  of  our  Old  Couple  in  his  territory. 
The  receipt  of  Carl's  letter  suggested  to  us  the 
advisability  of  calling  the  attention  of  the  Trade 
to  this  form  of  advertising. 


EDISON    PHONOGRAPH   MONTHLY    FOR    MAY,    1912 


GET  AFTER  THE  PHOTOGRA- 
PHERS 

HOW  many  photographers  are  there  in  your 
town?  Have  they  all  Phonographs?  If 
they  haven't,  get  busy.  An  Edison  is  just 
the  thing  to  divert  the  poser's  attention  and  to 
allow  the  photographer  to,  obtain  a  real  portrait 
instead  of  the  stiff  effect  so  usually  produced  by  the 
self-consciousness  of  the  person  who  is  sitting. 
Many  photographers  already  use  Phonographs  for 
the  purpose.  This  "tip"  is  for  Dealers  who  are 
wise  enough  to  take  advantage  of  their  oppor- 
tunities. 


any  Edison  Standard  Records  at  less  than  thirty-five  (35) 
cents  each,  or  any  Edison  Amberol  Records  at  less  than  fifty 
(50)  cents  each;  and  from  disposing  of  said  records  in  any 
manner  whereby  they  would  be  acquired  directly  or  indirectly 
for  a  payment  of  less  than  thirty-five  (35)  cents  for  each 
Edison  Standard  Record,  or  fifty  (50)  cents  for  each  Edison 
Amberol  Record  and  from  vending  or  disposing  of  any  of  said 
Records  in  violation  of  the  license  contract  under  which  said 
Edison  Records  were  originally  sold  bv  said  complainant, 
Thomas  A.  Edison,  Incorporated,  or  in  violation  of  the  con- 
ditions and  restrictions  contained  in  the  notices  upon  the 
labels  affixed  to  the  cartons  containing  the  said  Records;  and 
from  directly  or  indirectly  using  or  causing  to  be  used,  selling 
or  causing  to  be  sold  any  apparatus,  articles  or  devices,  em- 
bodying, operating  or  constructed  in  accordance  with  the 
inventions  and  improvements  of  said  letters  patent  No.  782,375 
without  the  license  and  consent  of  complainants  thereto;  and 
from  infringing  upon  or  violating  the  said  letters  patent  in 
any  way  whatsoever. 

Humphrey, 


Dated  this  10th  day  of  April,  1912, 

Springfield,  Illinois. 
Endorsed,  filed  April  10.  1912. 


Judge. 


R.  C.  Brown,  Clerk. 


PRICE  CUTTERS  ENJOINED  IN 
ILLINOIS 

WE  print  below  restraining  orders  issued  by 
the  U.  S.  District  Court  for  the  Southern 
District  of  Illinois  on  April  10,  1912.  Clar- 
ence Brawley  and  the  Saxbys  who  were  enjoined, 
had  divided  the  licensed  stock  of  Edison  agreements 
which  they  were  selling  at  cut  prices.  Hence  the 
injunctions: 

IN  THE  UNITED  STATES   DISTRICT  COURT 
SOUTHERN   DISTRICT  OF   ILLINOIS. 


IN  THE  UNITED   STATES   DISTRICT  COURT 
SOUTHERN   DISTRICT  OF  ILLINOIS. 


New  Jersey  Patent  Company  and 

Thomas  A.  Edison,  Incorporated, 

Complainants, 


Robert   Saxby,   W 
Charles  Saxby, 


R.    Saxby  and 

Defendants. 


In  Equity  on 
United  States  Letters 
Patent  No.  782375. 


RESTRAINING  ORDER. 

It  appearing  that  the  bill  of  complaint  in  the  above  entitled 
cause  was  filed  on  the  6th  day  of  April,  1912,  together  with 
affidavits;  and, 

It  further  appearing  that  on  the  6th  day  of  April,  1912,  a 
notice  of  motion  for  a  preliminary  injunction  to  be  made  on 
the  10th  day  of  April,  1912,  at  10:00  o'clock  A.  M.  was  duly 
served  on  the  defendants  Robert  Saxby,  W.  -R.  Saxby  and 
Charles  Saxby; 

Thereupon,  before  the  Honorable  Judge  J.  Otis  Humphrey 
in  his  court  room  in  the  Federal  Building,  City  of  Springfield, 
State  of  Illinois,  a  motion  was  duly  made  in  accordance  with 
said  notice,  by  James  R.  Offield,  of  the  firm  of  Offield,  Towle, 
Graves  &  Offield,  solicitors  for  the  complainants,  and  there- 
upon, after  full  hearing, 

It  is  ordered  that  you  Robert  Saxby,  W.  R.  Saxby  and 
Charles  Saxby  and  each  of  you,  your  associates,  attorneys, 
clerks,  servants  and  employees  and  all  persons  acting  in  your 
control  or  in  privity  with  you,  and  until  the  further  order  of 
this  Court  and  pending  the  final  hearing  of  this  cause  be 
restrained  by  order  of  injunction  issuing  out  cf  and  under  the 
seal  of  this  honorable  Court  from  in  any  way  interfering  with 
the  carrying  out  of  the  selling  license  system  of  the  complainant 
Thomas  A.  Edison,  Incorporated;  and  from  soliciting,  obtain- 
ing or  procuring  any  of  the  authorized,  jobbers  and  dealers  of 
the  complainant  Thomas  A.  Edison,  Incorporated,  to  sell  to 
you  any  Edison  Standard  Records  at  less  than  thirty-five  (35) 
cents  each  or  any  Edison  Amberol  Records  at  less  than  fifty 
(50)  cents  each  or  to  violate  in  any  wise  any  of  the  said  re- 
strictions in  said  notices  attached  to  or  affixed  to  the  cartons 
in  which  Edison  Phonograph  Records  are  sold;  and  from 
soliciting  or  procuring  or  aiding  in  any  way  in  the  violation 
of  any  of  the  provisions  of  any  and  all  license  contracts  between 
said  complainant  Thomas  A.  Edison,  Incorporated,  and  its 
Jobbers  and  Dealers;  and  from  selling  or  causing  to  be  sold 


New  Jersey  Patent  Company  and 

Thomas  A.  Edison,  Incorporated, 

Complainants, 


Clarence  F.  Brawley, 


Defendant. 


In  Equity  on 
United  States  Letters 
Patent  No.  782,  375. 


RESTRAINING  ORDER. 

It  appearing  that  the  bill  of  complaint  in  the  above  entitled 
cause  was  filed  on  the  6th  day  of  April,  1912,  together  with 
affidavits,  and, 

It  further  appearing  that  on  the  6th  day  of  April,  1912,  a 
notice  of  motion  for  a  preliminary  injunction,  to  be  made  on 
the  10th  day  of  April,  1912,  at  10:00  o'clock  A.  M.  was  duly 
served  on  the  defendant,  Clarence  F.  Brawley; 

Thereupon,  before  the  Honorable  Judge  J.  Otis  Humphrey 
in  his  court  room  in  the  Federal  Building,  City  of  Springfield, 
State  of  Illinois,  a  motion  was  duly  made  in  accordance  with 
said  notice  by  James  R.  Offield,  of  the  firm  of  Offield,  Towle, 
Graves  &  Offield,  solicitors  for  the  complainants  and  there- 
upon, after  full  hearing, 

It  is  ordered  that  you,  Clarence  F.  Brawley,  your  associates, 
attorneys,  clerks,  servants,  agents _  and_  employees  and  all 
persons  acting  in  your  control  or  in  privity  with  you,  and 
until  the  further  order  of  this  Court  and  pending  the  final 
hearing  of  this  cause  be  restrained  by  order  of  injunction 
issuing  out  of  and  under  the  seal  of  this  Honorable  Court, 
from  in  any  way  interfering  with  the  carrying  out  of  the 
selling  license  system  of  the  complainant,  Thomas  A.  Edison, 
Incorporated;  and  from  soliciting,  obtaining  or  procuring  any 
of  the  authorized  Jobbers  and  Dealers  of  the  complainant, 
Thomas  A.  Edison,  Incorporated,  to  sell,  to  you  any  Edison 
Standard  Records  at  less  than  thirty-five  (35)  cents,  each,  or 
any  Edison  Amberol  Records  at  less  than  fifty  (50)  cents  each, 
or  to  violate  in  any  wise  any  of  the  said  restrictions  in  said 
notices  attached  to  or  affixed  to  the  cartons,  in  which  Edison 
Phonograph  Records  are  sold,  and  from  soliciting  or  securing 
or  aiding  in  any  way  in  the  violation  of  any  of  the  provisions 
of  any  and  all  license  contracts  between  said  complainant, 
Thomas  A.  Edison,  Incorporated,  and  its  Jobbers  and  Dealers; 
and  from  selling  or  causing  to  be  sold,  any  Edison  Standard 
Records  at  less  than  thirty-five  (35)  cents,  or  any  Edison 
Amberol  Records  at  less  than  fifty  (50)  cents  each;  and  from 
disposing  of  said  Records  in  any  manner  whereby  they  would 
be  acquired  directly  or  indirectly  for  a  payment  of  less  than 
thirty-five  (35)  cents  for  each  Edison  Standard  Record  or 
fifty  (50)  cents  for  each  Edison  Amberol  Record  and  from 
vending  or  disposing  of  said  Records  in  violation  of  the  license 
contract  under  which  said  Edison  Records  were  originally  sold 
by  said  complainant,  Thomas  A.  Edison,  Incorporated,  or  In 
violation  of  the  conditions  and  restrictions  contained  in  the 
notices  upon  the  labels  affixed  to  the  cartons  containing  the 
said  records;  and  from  directly  or  indirectly  using  or  causing 
to  be  used,  selling  or  causing  to  be  sold  any  apparatus,  articles 
or  devices  embodying,  operating  or  constructed  in  accordance 
with  the  inventions  and  improvements  of  said  letters  patent 
No.  782,375  without  the  license  and  consent  of  complainants 
thereto;  and  from  infringing  upon  or  violating  the  said  letters 
patent  in  any  way  whatsoever. 

Humphrey, 

Judge. 
Dated  this  10th  day  of  April,  1912, 

at  Springfield,  Illinois. 
Indorsed,  filed  April  10,  1912.  R.  C.  Brown,  Clerk. 


8 


EDISON   PHONOGRAPH   MONTHLY    FOR   MAY,    1912 


SUSPENDED   LIST  APRIL   20,   1912 

This  list  is  supplemental  to  the  suspended  Lists 
which  appeared  in  the  June,  1908,  and  succeeding 
issues  of  the  Edison  Phonograph  Monthly. 
These  are  still  in  force  and  must  be  given  the  same 
consideration  by  the  Trade  as  if  reprinted  in  full 
herewith. 

Suspended 
IOWA,  Le  Mars — Bellaire  Music  House. 

Jobbers  and  Dealers  are  asked  not  to  supply  the 
above  named  firms  with  our  apparatus,  at  addresses 
given  or  any  other  address. 

Reinstated 
WIS.,  Glen  Haven— W.  H.  Jordan. 


"THE  OLD  COUPLE"  IN  DISGUISE 


THE  Graves  Music  Co.,  Edison  Jobbers  in 
Spokane,  Wash.,  sent  us  a  political  cartoon 
which  appeared  in  the  Spokane  Spokesman 
Review.  It  was  such  a  clever  adaptation  of  our 
"old  couple"  that  we  thought  it  worth  while  re- 
producing here.  Incidentally  it  proved  that  this 
now-famous  Edison  picture  must  have  been  promi- 
nently displayed  in  Spokane,  else  it  would  not  have 
caught  the  eye  of  the  cartoonist. 


It  is  estimated  that  about  16,000  persons  in 
Chicago  daily  ask  the  telephone  company  for 
the  correct  time.  In  order  to  save  the  wear  and 
tear  on  the  operator's  voice,  the  Chicago  com- 
pany has  installed  a  Phonographic  apparatus  that 
will  tell  the  time  twenty  times  a  minute  at  intervals 
of  three  seconds.  All  that  the  subscriber  has  to 
do  is  to  call  up  a  certain  number,  and  the  operator 
will  switch  him  onto  the  Phonograph  line.  If  the 
innovation  proves  successful,  the  Phonograph  can 
be  put  to  further  use  in  connection  with  the  tele- 
phone. During  the  baseball  season,  for  instance, 
it  would  be  very  useful  in  telling  impatient  fans 
the  progress  of  a  game  inning  by  inning. — Rochester 
Post  Express. 


CONCERNING   THE   USE   OF   CUT 
SHOWING  THE  PORTRAIT  OF 
MR.  EDISON  OR  A  FAC- 
SIMILE OF  HIS  SIG- 
NATURE 

THE  EDISON 
PHONOGRAPH 


EVER  since  the  beginning  of  the  Phonograph 
business,  Dealers  have  been  anxious  to  use 
electrotypes  of  Mr.  Edison's  portrait  and 
signature  in  their  local  advertising.  The  desire 
is  quite  natural  when  one  thinks  of  the  tremendous 
advertising  value  carried  by  anything  closely 
connected  with  Mr.  Edison.  We  want  Dealers  to 
get  all  the  advertising  they  possibly  can  out  of  Mr. 
Edison's  interest  and  connection  with  the  Phono- 
graph, but  it  must  be  understood  that  if  his 
portrait  and  signature  are  used,  the  Dealer  must 
ever  bear  in  mind  that  they  are  the  trade  marks 
of  our  Company  and  must  in  every  instance  be 
closely  connected  with  the  name  of  one  of  the 
Edison  products. 

Stock  electro  No.  650,  reproduced  in  conjunc- 
tion with  this  article,  shows  the  proper  use  of  Mr. 
Edison's  portrait  and  signature  in  advertising  the 
Phonograph.  The  electro  is  furnished  with  the 
words  "The  Edison  Phonograph"  at  the  top  and 
should  be  used  in  that  manner  only.  It  has  come 
to  our  attention'  that  certain  Dealers  are  securing 
this  electro  (and  similar  cuts  in  larger  sizes — Nos. 
651  and  652)  and  are  routing  off  the  words  "The 
Edison  Phonograph,"  using  the  portrait  and  signa- 
ture only.  Our  lawyers  say  that  this  will  not  do. 
They  rule  that  the  name  of  the  product  must 
never  be  eliminated  from  these  three  stock  electros, 
and  that  in  every  instance  where  Mr.  Edison's 
portrait  and  signature  are  used  for  advertising  by 
Dealers  they  must  be  "tied  up,"  as  it  were,  to  the 
name  of  one  of  the  Edison  products  so  that  there 
will  be  no  possible  misunderstanding  on  the  part 
of  the  general  public. 

We  do  not  anticipate  that  it  will  be  necessary  for 
us  to  go  further  than  to  simply  ask  the  co-operation 
of  Dealers  in  this  matter. 


How  do  your  show  windows  look  ? 


EDISON    PHONOGRAPH    MONTHLY    FOR    MAY,    1912 

AN  EASY  AND   EFFECTIVE  WAY 
TO  DEMONSTRATE  THE  EDISON 


WE  frequently  receive  letters  from 
Dealers  who  have  given  Phono- 
graph Concerts  in  churches,  and 
in  every  case  they  have  reported  a  favor- 
able reception  and  a  very  enthusiastic 
audience. 

This  is  a  form  of  advertising  which 
merits  the  thoughtful  consideration  of 
every  Edison  Dealer.  One  of  its  recom- 
mendations is  its  cheapness,  since  it  will 
cost  the  Dealer  or  his  representative  less 
than  two  hours  of  his  time.  There  is  no 
money  cost  involved,  because  the  concert 
will  not  require  the  use  of  anything  that 
the  Dealer  does  not  regularly  carry  in 
stock.  The  only  effort  demanded  is  in 
the  selection  of  suitable  Records  and  in 
transporting  them,  together  with  the 
machine,  to  the  church — not  a  very  ex- 
tensive lay-out  for  an  advertisement. 

But  the  benefit  of  this  concert  cannot 
be  measured  by  its  cost,  for  the  Dealer 
has  as  his  audience  a  far  greater  number 
of  people  than  he  could  handle  readily  at 
a  demonstration  held  in  his  own  store. 
Every  one  of  these  people  will  feel  a  sense 
of  obligation  to  him  and  many  of  them 
will  tell  their  friends  of  the  "  lovely  con- 
cert which  Mr.  So-and-so  gave  at  our 
church  last  night,"  etc. 

The  Dealer  is  always  sure  of  finding  a 
good  class  of  people  in  a  church  audience, 
most  of  whom  are  easily  able  to  purchase 
a  machine.  Moreover  he  will  reach  many 
elderly  people  and  young  folks  whom  he 
probably  could  not  approach  in  any  other 
way,  many  of  whom  will  be  greatly  in- 
terested in  the  Edison. 

Then,  too,  concerts  of  this  kind  are 
still  sufficiently  novel  to  insure  a  reading 
notice  of  the  entertainment  in  the  local 
papers,    and    in    that    way    the    Dealer 


secures  most  desirable  publicity. 

This  form  of  entertainment,  however, 
need  not  be  confined  to  churches  alone. 
Various  clubs,  G.  A.  R.  reunions,  D.  A.  R. 
gatherings,  etc.,  furnish  excellent  oppor- 
tunities for  giving  appropriate  concerts. 
The  listing  of  special  Elks,  and  I.  O.  O.  F. 
Records  has  opened  up  a  new  and  ex- 
tensive field  along  similar  lines,  and  every 
Dealer  should  make  it  a  point  to  profit 
by  these  opportunities,  by  giving  a 
special  concert  in  the  local  lodge. 

Of  course  the  Elks'  and  the  I.  O.  0.  F. 
Records  have  in  themselves  great  sales 
value,  but  if  properly  used,  they  have  a 
still  greater  value  as  an  entering  wedge. 
The  first  step  is  to  make  every  possible 
effort  to  sell  a  machine  and  the  special 
Records  to  the  local  Lodge.  The  purchase 
of  a  machine  will  arouse  great  interest  in 
the  Edison  and  make  it  a  topic  of  con- 
versation among  the  members. 

While  this  interest  is  still  warm,  get  a 
list  of  the  Elks  or  Odd  Fellows — as  the 
case  may  be — and  invite  them  to  your 
store  to  hear  a  concert.  Or  if  it  seems 
more  practicable,  get  permission  to  give 
the  entertainment  at  the  Lodge  itself. 
It  is  very  likely  that  the  latter  idea  would 
result  in  obtaining  a  larger  audience  and 
would  provide  greater  comfort  for  the 
Lodge  members  than  the  Dealer's  store 
would  permit  of. 

If  the  Lodge  is  already  satisfactorily 
equipped  from  a  musical  standpoint,  you 
can  still  interest  the  members,  as  indi- 
viduals. A  concert  at  the  Lodge,  featur- 
ing the  special  Records  among  a  number 
of  carefully  chosen  selections,  would  open 
up  a  new  line  of  prospects  to  be  exploited 
by  letter,  telephone  or  personal  call — ac- 
cording to  each  Dealer's  method. 


10       EDISON    PHONOGRAPH    MONTHLY    FOR    MAY,    1912 


STORE   CONCERTS— A    NECESSARY 
FORM  OF  PUBLICITY  FOR  DEALERS 

What  One  Dealer  Did  and  a  Suggestion  for  You 


WE  recently  had  the  pleasure  of  assisting 
S.  H.  Manget,  Edison  Dealer  in  Trenton, 
S.  C,  in  giving  an  Edison  concert.  We 
reproduce  his  report  on  the  affair  that  those  Dealers 
who  have  not  yet  adopted  the  store  recital  plan 
will  see  that  there  is  "something  in  it."  Mr. 
Manget  has  found  that  there  is  a  lot  in  it  as  have 
many  others  who  have  tried  the  scheme. 

Hot  chocolate  and 
saltine  wafers 


10490    Chicken  Red 


A291 


10104 

A479 


are 
not  at  all  necessary 
to  the  success  of  the 
concert  but  they 
were  a  decidedly 
happy  thought  and 
indicate  an  atten- 
tion to  details 
which  cannot  but 
contribute  to  the 
success  of  any 
undertaking.  The 
letter  reads  as 
follows : 

"Agreeable  to 
you  r  request,  I 
am  writing  to  let 
you    know   about 

my  concert  held  on 

the  12th  inst.,  cards 

for    which    you 

furnished.    {We'll  do 

this  for  other  interest- 
ed Dealers.) 
"The   weather 

was  bad,  but  I  had 

a  very  good  crowd. 

I    divided    the 

program  into  two 

parts  and  played 

twelve   Amberols 

in  each  part.     After 

the  first  part,  I  had 

an  intermission  and 

served  hot  choco- 
late  and   saltine 

wafers.    I  had  the 

program  written  on 

the  blackboard,  and 

also   had    numbered 

announcement 

cards,  which  were  hung  on  the  top 

horn.     This  saved  everybody 

body   else    'What's    that?'  j 
'Thank    you!    come    again' 


lEbtaon  Mnwx 


"At  the  conclusion  of  the  concert  one  of  the 
ladies  present  told  me  that  she  wanted  a  Phono- 
graph, and  to  tell  her  husband  to  buy  one.  This 
'tip'  will  result  in  a  sale.  I  had  never  known  this 
lady  to  be  enthusiastic  about  Phonographs,  but  she 
was  that  night.  At  the  conclusion  of  the  recital,  I 
was  showered  with  congratulations,  and  'bouquets' 
were  thrown  at  me  to  such  an  extent  that  I  almost 
became  embarrassed.  I  already  have  had  several 
requests  for  a  repetition  of  the  concert." 

In  the  center  panel 
we  show  a  little 
novelty  that  may  be 


A499     He's  My  Soft  Shell  Crab  on  Toast 

with 

A540    March  Tartare 

Grandma's  Mustard  Plaster  A66S     Red  Pepper  Rag 

A119     Casting  Bread  upon  the  Waters 

A846    Oceana  Roll 

Turkey  Trot  9499    Bake  Dat  Chicken  Pie 

Grizzly  Bear        8328     Rabbit  Hash        A1027     Golden  Deer 

8697     Possum  Pie 

A658     When   the   Corn  is  Waving 

A3  23     Strawberries  A448     Peaches  and  Cream 

A308     Down  where  the  Big  Bananas  Grow 

8905     By  the  Watermelon  Vine 

A616     Apple  Blossoms  A43     Busy  Week  at  Pumpkin  Center 

9341     American   Cake  Walk 

A437    The  Chocolate  Soldier— My  Hero 

A199     Clara  Jenkins'  Tea  A496     Sugar  Moon 

10325     Home  with  the  Milk  in  the  Morning 

9462     Lemon  in  the  Garden  of  Love 

10328     Four  Little  Sugar  Plums 

WINE  LIST 

10200    Scotch  Reels  8575    Under  the  Anheuser  Bush 

9254     Coming  Thro'  the  Rye        10047     Black  and  White  Rag 

10116    Ginger  Two  Step 

A577     Madame  Sherry — Every  Little  Movement 

A229     Absinthe  Frappe—It  Happened   in   Nordland 

A141     Any  Old  Port  in  a  Storm 

*  A  before  a  number  means  Amberol;  all  other  numbers  are  Standard. 


i !    come 
matter  scattered  around,  an 
up  my  store,  and 
the  tables,  etc. 


of  a  cygnet 

from  asking  every- 

The    last    card    read 

I    had    advertising 

had  previously  cleaned 

had  vases  filled  with  flowers  on 


introduced  into  your 
concert.  Send  out 
invitations  to  a 
Musical  Feast,  served 
a  la  Edison  by  the 
"Talkative  Wait- 
ress" (Amberol  951). 
Supply  your  local 
paper  with  a  copy  of 
the  invitation  and 
the  "Menu" — they 
will  probably  be  glad 
to  print  it.  Of  course, 
we  leave  it  to  the  good 
judgment  of  Dealers 
to  use  only  those 
Records  of  the 
"Menu"  which  they 
propose  to  play.  The 
names  of  the  organ- 
izations or  players 
making  the  Records 
may  be  added  after 
their  titles  on  the 
card,  if  so  desired. 

If  you  have  never 
given  an  Edison  con- 
cert, why  not  inaug- 
urate a  series  of  en- 
tertainments by  an- 
nouncing this  pro- 
gram at  once? 
People  everywhere 
are  making  plans  for  the  summer  at  this  time 
of  the  year  and  a  good  stiff  campaign  of  con- 
certs will  add  the  Edison  to  the  equipment  of 
many  summer  homes.  And  while  you  are  at  it, 
remember  that  the  Phonograph  puts  the  finishing 
touches  to  the  enjoyment  of  a  motor-boat,  a  sail- 
boat or  a  bungalow. 


EDISON    PHONOGRAPH    MONTHLY    FOR    MAY,    1912       11 


IRENE  ARMSTRONG 

Soprano 


CHRISTINE  MILLER 

Contralto 


A  NATIVE  of  Illinois,  Irene  Armstrong  took  up 
her  first  musical  studies  with  some  of  the  best 
teachers  in  this  country.  Her  progress  was 
so  remarkable  that  it  was  decided  to  have  the 
young  artiste  further  pursue  her  work  under  for- 
eign tutors,  and  to  that  end  she  visited  London, 
Paris  and  the  Italian  cities,  studying  under  Jean 
de  Reszke,  Juliana  and  other  famous  European 
instructors. 

Miss  Armstrong  has  one  of  the  most  exhaustive 
repertoires  of  any  of  the  younger  singers.  Her 
recitals  have  been  given  in  many  American  cities 
including  Chicago,  Pittsburg  and  New  York, 
where  she  was  most  enthusiastically  received,  as 
was  the  case  in  her  tour  with  the  St.  Paul  Orchestra 
when  she  achieved  notable  successes. 

Her  bird-like  voice,  with  its  unusual  range,  and 
her  consummate  artistry  have  marked  Miss  Arm-' 
strong'-as  an  exceptional  singer,  for  the  lyric  charm 
and  effective  shading  of  her  delivery,  together  with 
her  unusually  clear  diction,  have  combined  to  make 
Miss  Armstrong  a  most  desirable  acquisition  to 
the  ranks  of  Edison  artistes. 


MISS  Miller  is  without  doubt  one  of  the  busiest 
and    most  popular  contraltos    now    before 
the  public.    Everywhere  she  is  meeting  with 
phenomenal  success,  and  the  variety  and  worth  of 
the  engagements  which  she  is  filling  are  the  strong- 
est possible  testimony  to  her  artistic  ability. 

Although  of  Scotch  birth,  Miss  Miller  has  lived 
in  Pittsburg  since  early  childhood.     To  quote  W. 


L.  Hubbard,  of  the  Chicago  Tribune:  "Miss  Miller's 
voice  is  exquisite  in  quality,  being  rich,  warm  and 
sympathetic,  and  produced  with  an  ease  and  accu- 
racy that  make  it  absolutely  reliable  and  pure. 
Her  singing  is  distinguished  by  refined,  infallible 
taste,  and  by  genuineness  and  justness  of  senti- 
ment and  feeling." 

During  the  season  just  closed  Miss  Miller  has 
appeared  as  leading  contralto  at  the  Worcester, 
Cincinnati,  North  Shore  and  Northfield  festivals; 
as  soloist  with  the  Thomas,  New  York  Symphony, 
Cincinnati,  Minneapolis  and  St.  Paul  Orchestras;  in 
oratorio  work  with  the  New  York,  Boston,  Philadel- 
phia and  Toronto,  Ont.,  Societies;  and  has  given  song 
recitals  before  the  leading  clubs  and  colleges  of 
the  country.  Under  her  own  personal  management 
Miss  Miller  has  booked  and  filled  over  one  hundred 
engagements  this  season — covering  territory  em- 
braced by  Toronto  and  Boston  on  the  North,  New 
York  on  the  East,  Galveston  on  the  South,  and 
Denver  on  the  West. 

All  these  facts  are  of  general  interest  but  that 
which  will  chiefly  endear  Miss  Miller  to  Edison 
owners  is  her  unusually  fine  sustained  tone,  in 
addition  to  her  wonderfully  clear  enunciation  and 
diction. 


The  July  Phonogram  is  a  special  Amberol  Con- 
cert number  containing  20  pages.  Every  Dealer 
ought  to  distribute  it  among  his  customers.  These 
Concert  Records  are  rapidly  gaining  in  popularity 
and  they  will  almost  sell  themselves. 


12       EDISON    PHONOGRAPH    MONTHLY    FOR    MAY,    1912 


IRENE  FRANKLIN 

THE  four  Edison  Records  by  Irene  Franklin 
already  listed  have  found  for  her  a  place  in 
the  heart  of  every  Phonograph  owner  whose 
misfortune  it  has  been  never  to  hear  her  on  the 
stage.  Those  owners  who  for  years  have  laughed 
and  cried  with  her  inimitable  rendition  of  char- 
acter songs,  bought  the  Records  post-haste  know- 
ing that  with,  Edison  fidelity  of  reproduction  they 
would  be  Irene-as-she-is. 

Our  July  list'^contains  her  "I'm  A-bringing  up 
the  Family,"  one  of  the  songs  mentioned  in  the 
appended  press  comment.  The 
illustration  accompanying  this 
article  shows  Miss  Franklin  in 
the  costume  she  wears  when 
singing  the  song  in  vaudeville. 
"There  is  no  discounting  the 
fact  that  Miss  Irene  Franklin 
is  the  most  gifted  composer 
and  songstress  in  the  comedy 
line  in  vaudeville  to-day.  With- 
in the  short  period  of  a  few 
years  she  has  made  herself  a 
headliner  in  every  theatre 
on  the  circuit  in  the  larger 
cities,  and  every  time  she  has  reappeared  it  has 
been  the  signal  for  an  ovation.  In  versatility,  Miss 
Franklin  is  matchless.  She  is  as  convincing  in 
pathos  as  she  is  delightful  in  comedy.  She  can 
sing  of  'The  Janitor's  Child'  as  amusingly  as  she 
can  tell  the  trials  and  tribulations  of  the  poor  little 
girl  who  is  'Bringing  up  the  Family.' 
>■  "The  gifted  genius  enjoys  the  collaboration  of 
Burt  Green,  who  is  not  only  an  extraordinary 
pianist,  but  also  a  composer  with  the  keenest 
sense  of  humor,  understanding  Miss  Franklin's  in- 
dividual genius  right  down  to  the  depths  of  her 
big  heart." 

950  I've  Got  the  Mumps 

951  The  Talkative  Waitress 

952  I  Want  to  be  a  Janitor's  Child 
1017  The  Chambermaid 

1041     I'm  A-bringing  Up  the  Family 


HIDDEN  GOODNESS 

WHO   is   to   give   the   demonstration   of  the 
Phonograph   which   results   in   a   favorable 
impression,  and  convinces  the  prospect  that, 
played  as  it  should  be  played,  the  Edison  Phono- 
graph is  a  charming  entertainer  and  much  to  be 
desired  in  any  home? 

Should  we  allow  the  public  to  associate  present 
perfected  Phonograph  tonality  with  the  discordant 
demonstration  as  heard  at  a  neighbor's  or  friend's, 
with  an  outfit  consisting  of  an  ill-used  ancient  type 
of  machine  and  poorly  selected  well-worn  Records? 
Thousands  have  heard  the  Phonograph.  Many 
thousands  have  not  heard  the  Edison  Phonograph 
at  its  best,  and  why?  Because  of  the  Dealers' 
laxity.      Because   many   do    not   possess   the   pro- 


gressiveness  and  energy  that  is  so  necessary,  if  they 
would  create  a  desire  to  hear  a  new  Edison  Phono- 
graph. 

Why  does  the  wily  canner  cover  the  plain  tin 
can  with  a  highly  colored  lithograph  portraying  a 
sun-kissed  peach,  so  tempting  to  the  eye  that  one's 
palate  craves  to  taste  the  hidden  goodness  sealed 
in  the  plain  tin  can?  Because  he  realizes  the  value 
of  attraction.  The  luscious,  dainty  whole  preserved 
peaches  are  of  necessity  encased  in  a  convenient 
plain  receptable.  The  hidden  goodness  is  made  to 
appeal  through  added  attraction.  Edison  Window 
Displays  are  the  added  attractions  that  create  a 
desire  to  hear  the  music  and  entertainment  that 
lies  hidden  in  the  sound  waves  of  a  plain  little 
dark  wax  cylinder. 

From  the  point  of  the  casual  observer,  a  record  is 
simply  a  wax  cylinder.  From  the  point  of  the  lis- 
tener, it  is  a  revelation,  an  awakening  of  the  sublime 
and  much  to  be  desired.  Can  you  not  realize  then, 
the  importance  of  your  duty  as  a  Phonograph 
Dealer,  to  make  it  your  one  aim  to  do  all  within 
your  means  and  power  to  interest  the  public  to 
hear  an  Edison  Phonograph  and  hear  it  at  its  best, 
playing  just  the  particular  kind  of  entertainment 
that  the  individual  prospect  most  desires?  Then 
why  simply  place  a  few  machines  alone  in  a  dusty 
show  window  and  expect  the  pedestrian  to  become 
interested  in  Phonographs  simply  because  you 
have  an  assortment  of  the  different  types? 

How  much  more  sensible  is  the  man  who  surrounds 
one  well-kept  machine  with  an  Edison  Window 
Design,  adding  thereby  the  power  of  attraction 
and  creating  the  desire  to  actually  hear  one  then 
and  there.  Edison  displays  quickly  and  plainly 
point  out  the  hidden  goodness,  the  entertainment 
and  superior  features.  They  inform  the  observer 
that  he  or  she  is  welcome  to  enter  and  ask  for  a 
thorough  demonstration.  You  can  greatly  increase 
the  number  of  prospects  through  the  use  of  Edison 
Displays.  They  arouse  the  pedestrian's  curiosity 
to  stop,  linger,  enter,  hear  and  be  convinced  that 
every  home  needs  an  Edison  Phonograph  and  that 
there  is  one  at  a  price  for  any  man's  purse.  Demon- 
strated every  hour  in  the  day!  Let  Edison  Dis- 
plays pull  for  you! 

AMONG  THE  JOBBERS 

Ackefman  &  Company,  Edison  Jobbers  at  Scran- 
ton,  Pa.,  have  removed  from  523  Lackawanna  Ave- 
nue to  more  spacious  quarters  at  537  Linden  street. 
Such  signs  of  prosperity  are  always  welcome,  and 
it  is  a  pleasure  to  wish  the  Ackerman  Company 
the  best  of  luck  in  its  new  home. 


Amberols  1046,  1047,  1049,  1060  go  on  sale 
as  soon  as  received. 


EDISON    PHONOGRAPH    MONTHLY    FOR    MAY,    1912       13 


The  Other  13,000 


■■) 

EL 

£4 

11 

■M  ii  ii  i 

i  ii  ii 

~|g 

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mi  1-. 

IH 

111111 1 

ii  ii 

JR 

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t'-'—  'x'i 

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J 

Lsmm 

YOU  CAN'T  BURY  THE  EDISON 


NOE  and  Noe,  Edison  Dealers  in  Hill  City, 
Kans.  sent  this  photograph  of  their  store  taken 
on  March  15th.  They  report  a  severe  winter 
and,  after  seeing  this  picture,  we  are  inclined  to 
believe  them — if  not  more  so.  But  conditions 
point  to  a  big  wheat  crop  this  year  and  we  are 
promised  great  things  in  the  way  of  sales  if  the 
wheat  is  forthcoming,  and  we  have  great  faith 
in  the  hustling  abilities  of  these  enterprising 
Kansans. 


"You  may  send  me  the  Easter  Window  Display 
No.  18,  although  I  have  not  received  my  Phono- 
graph Monthly  to  know  what  it  is  like,  'but  know 
I  shall  be  satisfied,  as  I  have  been  with  all  past 
ones.  My  'all  stars'  display  looks  fine:  having 
procured  Nile  green  crepe  paper,  I  pasted  silver 
stars  all  over  same  and  carried  the  stars  up  the 
baby  ribbon  that  came  from  the  horn.  The  effect 
is  very  pretty,  especially  at  night,  as  the  starred 
paper  covers  wall  and  floor.  Wishing  you  every 
success  in  your  department. 

EVIDENTLY  John  Wetjen,  of  Richmond  Hill, 
N.  Y.,  is  a  strong  convert  to  the  Window  Dis- 
play idea.  We  have  had  other  interesting  cor- 
respondence from  him  on  the  same  subject,  and 
we  find  that  he — like  many  other  Dealers — is 
particularly  pleased  by  the  simplicity  with  which 
all  our  Displays  are  adjusted.  This  is  a  particu- 
lar feature  of  our  displays  which  makes  them  so 
attractive  to  the  busy  Dealer,  as  he  does  not  have 
to  waste  valuable  time  in  setting  them  up. 

Efficiency  and  beauty  of  design,  however,  are 
never  sacrificed  for  mere  readiness  of  adjustment, 
but  our  very  capable  designers  are  always  careful 
to  incorporate  the  one  in  the  other,  thus  producing 
the  highest  type  of  Window  Display. 


HF.  SHIPLEY,  of  Frederick,  Md.,  still  con- 
#  tinues  to  run  eight  inch  double  column 
Edison  advertisements  in  the  papers  of  that 
city.  They  are  all  excellently  prepared  and  illus- 
trated by  the  various  cuts  which  we  have  frequently 
offered  to  supply  to  Dealers.  His  large  advertise- 
ments are  supplemented  by  "readers"  like  this  one: 

Manuel  Romain  Dockstader's  leading  tenor  is 
singing  daily  on  the  Edison  Phonograph.  Come 
and  hear  him  at  Shipley's,  Edison  Headquarters, 
Frederick,  Md. 

Mr.   Shipley  is  now  busy  following  up   several 
inquiries  which  we  have  referred  to  him  and  in  the 
meantime  he  continues  to  use  the  window  displays. 
The    "Opera"    has    firmly    established    itself    in 
Frederick,  through  the  efforts  of  this  enterprising 
Dealer  who   is   pushing   it   enthusiastically.     The 
following  clipping  submitted  by  Mr.  Shipley  from 
the  Frederick  News  pertains  to  the  March  display: 
H.   F.   Shipley,   North   Market   Street,   has   a 
most   attractive   Phonograph   display   in   one   of 
his   show   windows.     The  display  is   a   showing 
of  the  Edison  Phonographs  and  shows  a  stage 
with  an  opera  singer,  with  a  messenger  in  the 
act  of  handing  her  a  bouquet  of  flowers.     The 
whole  is  hand  colored  and  most  attractive. 


jjj 

°          44  «IHTW  ST.          r         *  * 

EDISON  PHONOGRAPHS.   » 

Pianos  Watches  «<!  Diamonds 

O            nAv[f.H,uL.HAsS.               | 

5g    k_~  -   -:        ''W!,VV*3!^ 

M 

WHILE  the  croakers  are  gathering  around  the 
store  and  lamenting  the  dull  times,  Clarence 
H.  Seavey,  an  Edison  Dealer  of  Haverhill, 
Mass.,  is  riding  around  in  his  handsome  Ford 
automobile,  booming  trade  and  enjoying  unusual 
prosperity.  His  experiences  lead  one  to  wonder 
if  it  is  the  times  that  are  slow. 


14       EDISON    PHONOGRAPH    MONTHLY    FOR    MAY,    1912 


Is  the  Edison  "Opera"  in 
your  stock? 

p\EALERS  who 
*^  are  hesitating 
for  any  reason  over 
the  stocking  and 
pushing  of  high- 
grade  Edison  Pho- 
nographs like  the 
"Opera"  and  "Am- 
berola,"  should 
read  this  letter  from 
W.  H.  Surber,  of 
Wabash,  Ind.,  who 
is  so  pleased  with 
his  "Opera"  recent- 
ly purchased,  that  he  is  willing  to  have  us 
print  his  remarks  here: 

"/  have  sold  my  'Standard*  machine  and  bought  an  Edison  'Opera,'  mahogany  throughout. 
I  am  just  'tickled  to  death'  with  this,  the  finest  musical  instrument  in  the  -world.  I  have  just  what  I 
want.     Please  thank  Mr.  Edison  in  my  name  for  this  beautiful  gift  to  the  world." 


The  ''Opera"  in  Mahogany 


The  "Opera"  is  furnished  in  two  styles — oak  finish  through- 
out at  385.00  list  (3110.50  in  Canada),  and  in  mahogany  at 
390.00  list  (3117.00  in  Canada).  Better  get  your  order  in  to-day 
if  it  isn't  on  file  now. 


EDISON    PHONOGRAPH    MONTHLY    FOR    MAY,    1912         IS 


New  Edison  Records 


Domestic  List  July,  1912 

THE  Edison  Records  listed  below  will  be  shipped  from  Orange  in  time  to 
reach  all  Jobbers  in  the  United  States  and  Canada  before  June  25th,  1912, 
all  things  being  favorable,  and  they  may  be  reshipped  to  Dealers  at  8 
A.  M.  on  June  24th.  They  must  not,  however,  be  exhibited,  demonstrated,  or  placed 
on  sale  by  Jobbers  or  Dealers  until  8  A.  M.  on  June  25th.  Supplements,  Phonograms 
and  Hangers  will  be  shipped  with  Records.  These  may  be  distributed  to  Dealers 
after  June  20th,  but  must  not  be  circulated  among  the  public  before  June  25th.  Job- 
bers and  Dealers  may,  however,  deposit  Supplements  and  Phonograms  in  Mail 
Boxes  or  Post  Offices  after  5  P.  M.  on  June  24th  for  delivery  on  the  morning  of  the 
25th.  Bulletins  will  be  mailed  direct  to  all  Dealers  from  Orange.  Jobbers  are  required 
to  place  orders  for  July  Records  on  or  before  May  10th.  Dealers  should  place  July 
orders  with  Jobbers  before  May  10th  to  insure  prompt  shipment  when  Jobber's 
stock  is  received. 


C'jKoma*1 


a&>; 


I40IU* 


incobpor; 


ORANGE,    N.    J. 


AMBEROL  CONCERT— 75c  each  in  the  United  States;  $1.00  each  in  Canada 

IX  the  July  Concert  list  there  appears  one  new  exclusive  artist,  Christine  Miller,  whose  rarely 
beautiful  contralto  voice  endows  the  beloved  old  favorite  "Annie  Laurie"  with  a  still  greater 
charm.  Charles  Hackett's  clear-cut  rendition  of  an  exquisite  English  concert  selection  will 
prove  a  delight  to  those  who  desire  something  musically  superior  to  the  mere  pretty  song,  and 
the  performance  of  the  dreamy  Strauss  waltz  by  the  gifted  Hungarian  orchestra  under  Armand 
Vecsey's  direction  will  captivate  both  the  musically  critical  and  the  seeker  after  pleasing  rhythm. 
In  every  particular  these  three  Records  are  highly  artistic  and  a  distinct  addition  to  any  musical 
library. 

28020  Annie  Laurie  Christine  Miller 

Destined  to  live  forever,  this  exquisite  Scotch  melody  never  grows  old,  but  like  wine,  mellows  with 
age.  Superb  is  its  rendition  by  Christine  Miller,  a  new  exclusive  Edison  singer,  whose  pure  rich 
contralto,  with  its  warmth  and  sympathy  of  expression,  is  ideally  suited  to  a  thoroughly  artistic 
and  beautifully  colored  presentation  of  the  beloved  masterpiece.  The  orchestra  is  properly  subdued 
throughout,  giving  an  effect  which  will  be  appreciated  by  the  true  music  lover. 

28021  A  Song  of  Thanksgiving  Charles  Hackett 
Beginning  with  an  exultant  strain,  this  charming  English  song  sustains  throughout  its  spirit  of 
thanksgiving.     A  very  graceful  orchestra  accompaniment,  at  times  in  pizzicato  form,  adds  to  the 
attractiveness  of  Mr.  Hackett's  very  artistic  rendition  of  the  song,  the  beauty  of  which  has  placed 

it  upon  the  programs  of  many  of  the  best  concert  singers.  Music  by  Frances  Allitsen;  words  by 
James  Thomson.     Published  by  Oliver  Ditson  Company,  New  York  City. 

28022  Simplicius  Waltz  Armand  Vecsey  and  His  Hungarian  Orchestra 
This  dreamy,  languid  waltz  from  the  operette  "Simplicius"  by  Johann  Strauss,  although  not  so 
generally  known  as  some  of  the  Waltz  King's  other  compositions,  is  a  perfect  little  gem,  possessing 

(Always  specify  on  your  orders  whether  you  want  Amberol  or  Standard  Records.) 


16        EDISON    PHONOGRAPH   MONTHLY    FOR   MAY,    1912 


all  the  inimitable  rhythm  and  swing  which  characterize  his  more  famous  works.  The  Hungarian 
temperament  seems  to  respond  to  the  appeal  of  the  beautiful  waltz,  for  it  is  performed  with  an 
artistic  appreciation  that  beggars  description. 

AMBEROL— 50c  each  in  the  United  States;  65c  each  in  Canada 

1040  Fourth  of  July  Patrol  New  York  Military  Band 

A  Fourth  of  July  parade!  You  have  just  taken  your  seat  in  the  grand  stand  when  you  hear  the 
beat  of  a  distant  drum.  As  the  head  of  the  column  swings  into  sight  the  chimes  in  the  church  oppo- 
site peal  forth  and  the  strains  of  "Yankee  Doodle"  can  be  distinctly  heard.  When  not  far  off  the 
band  takes  up  "Tenting  on  the  Old  Camp  Ground"  and  then,  still  nearer,  it  plays  "Just  Before 
the  Battle,  Mother."  But  when  the  parade  reaches  the  stand  and  "Hail  Columbia"  crashes  forth 
with  the  full  power  of  the  brass,  the  crowd,  carried  away  by  enthusiasm,  bursts  into  song.  Then 
the  retreating  band  plays  "Dixie"  and  finally  disappears  to  the  slowly  diminishing  strains  of  "Yankee 
Doodle."    This  is  one  of  the  most  remarkable  recording  feats  that  has  ever  been  accomplished. 

1041  I'm  A-bringing  Up  the  Family  Irene  Franklin 

Returning  this  month  to  the  "kid"  type  of  song,  the  clever  comedienne  strikes  a  note  of  true  pathos 
in  her  portrayal  of  a  poverty-stricken  little  girl  upon  whom  has  devolved  the  care  of  her  younger 
brothers  and  sisters.  But,  with  the  touch  of  the  true  artiste,  she  relieves  the  pathos  by  delightful 
comedy,  while  her  gifted  accompanist  roams  over  the  piano  keys  as  only  Burt  Green  can.  Every  sub- 
tle trick  of  voice  is  so  distinctly  brought  out  that  the  Record  is  Irene-on-the-stage.  Words  and 
music  by  the  performers.     Published  by  Leo  Feist,  New  York  City. 

*1042     Jimmy  Valentine  Peerless  Quartet 

"Atmosphere"  is  the  word  that  describes  this  "very  burglary"  selection.  The  orchestra  steals 
from  measure  to  measure  through  a  raging  storm  while  the  singers  tremble  as  they  tell  of  the  terrible 
deeds  of  the  noted  burglar.  The  second  verse  ends  with  an  exciting  chase  in  which  the  police  finally 
capture  the  doughty  Jimmy-  Gus  Edwards,  its  composer,  has  been  featuring  the  song,  which 
has  become  a  real  vaudeville  sensation.  Words  by  Edward  Madden.  The  Gus  Edwards  Music 
Publishing  Co.  of  New  York  City,  are  the  publishers. 

1043  Till  the  Sands  of  the  Desert  Grow  Cold  Donald  Chalmers 

Donald  Chalmers,  in  making  his  first  Edison  Record,  has  chosen  one  of  Ernest  Ball's  recent  and 
most  superb  ballads.  Its  verse  in  the  rhythm  of  the  Spanish  dance,  its  chorus  in  exultant  march 
time,  the  whole  effect  heightened  by  the  crashing  cymbals  and  heavy  chords  of  the  orchestra — 
this  song  is  splendid  indeed.  Mr.  Chalmers  possesses  a  baritone  voice  of  unusual  clarity  and  knows 
how  to  use  it  effectively.  Words  by  Geo.  Graff,  Jr.;  publishers,  M.  Witmark  &  Sons,  New  York 
City. 

1044  Souvenir  Demetrius  C.  Dounis 
The  belMike  qualities  of  the  mandolin  are  very  strikingly  brought  out  under  the  gifted  touch  of 
this  youthful  prodigy  who  revels  in  the  difficulties  of  three  and  four  string  playing.    This  delightful 
composition,  originally  for  violin  and  piano,  the  work  of  Franz  Drdla,  has  long  been  the  favorite 
encore  piece  for  many  famous  violinists.    Piano  accompaniment. 

1045  Absent  Elizabeth  Spencer  and  Charles  W.  Harrison 
The  beautiful  simplicity  of  harmony  in  the  old  favorite  has  been  brought  out  excellently  in  this 
selection,  the  work  of  two  artists  whose  voices  record  with  wonderful  precision.  Its  specially  arranged 
orchestra  setting  completes  the  charm  of  the  exquisite  duet.  This  is  the  first  time  Miss  Spencer 
and  Mr.  Harrison  have  combined  their  talents  on  an  Edison  Record  and  we  predict  great  popularity 
for  their  work.  Music  by  John  W.  Metcalf.  Words  by  Catherine  Young  Glen.  Published  by 
Arthur  P.  Schmidt,  New  York  City. 

1046  Hear  the  Pickaninny  Band  Walter  Van  Brunt  and  Chorus 
One  of  those  "prancing"  sort  of  coon  songs  in  which  we  all  delight.  The  orchestra — particularly  the 
trombone — puts  in  all  the  "rag"  effects  possible,  while  the  drums  take  their  cue  from  the  verse. 
Snatches  of  "Carry  Me  Back  to  Old  Virginny"  and  "There'll  Be  a  Hot  Time"  are  introduced  by 
the  chorus.  An  up-to-the-minute  "hit"  without  any  question.  Music  by  Seymour  Furth;  words 
by  Wm.  J.  Vanderveer.     Published  by  Jos.  Morris  Music  Company,  New  York  City. 

1047  Oh,  Mr.  Dream  Man  Ada  Jones 
Styled  a  "novelty  dream  song"  by  its  publishers,  this  song  is  possessed  of  a  tantalizing  ragtime 
swing  which  Ada  Jones  "puts  over"  in  the  same  way  that  has  made  the  song  all  the  rage  with  the 
patrons  of  vaudeville.    Orchestra  accompaniment.    Words  and  music  by  Jimmie  V.  Monaco.    Pub- 
lished by  Harry  Von  Tilzer  Music  Publishing  Co.,  New  York  City. 

1048  Allerdeen  March  John  Kimmble 
As  an  accordion  solo  this  selection  is  a  revelation,  showing  as  it  does  the  depth  and  resonance  of 
that  instrument  and  its  ready  adaptability  for  recording  purposes  under  the  direction  of  experts. 
This  is  an  excellent  jig  number,  in  just  the  right  tempo,  with  a  wonderful  swing,  and  introduces 
familiar  strains  such  as  "The  Campbells  are  Coming,"  etc.  Piano  accompaniment.  Music  by 
Edgar  DeVeau. 

This  selection  will  be  illustrated  en  cover  of  July  Phonogram 


EDISON    PHONOGRAPH   MONTHLY    FOR   MAY,    1912         17 

1049  The  Gaby  Glide—"  Winter  Garden  "  Billy  Murray 

The  singing  and  dancing  of  Gaby  Deslys  at  the  New  York  Winter  Garden  was  the  talk  of  Broadway. 
"The  Gaby  Glide"  attained  fame  through  her  performance  and  it  became  one  of  the  "hits"  of 
the  season.  Billy  Murray  sings  the  Glide  very  much  a  la  Gaby,  and  the  orchestra  does  a  little  glide 
all  its  own.  Music  by  Louis  A.  Hirsch;  words  by  Harry  Piker.  Published  by  Shapiro  Music  Pub- 
lishing Co.,  New  York  City. 

1050  That  Baboon  Baby  Dance  Collins  and  Harlan 
Featured  in  "The  Wall  Street  Girl,"_  "Hanky  Panky,"  "A  Waltz  Dream"  and  "The  Girl  in  the 
Taxi,"  this  song  has  been  a  great  "hit,"  and  will  achieve  still  wider  popularity  through  its  perfor- 
mance by  the  old  favorites,  Collins  and  Harlan.    Mr.  Harlan's  serious  illness,  from  which  he  recov- 
ered a  few  months  ago,  left  its  impression  upon  him  in  one  way — it  improved  his  voice,  and  made 

it  better  than  ever.  Mr.  Collins  is  the  same  "Arthur,"  only  a  little  more  entertaining  now  that 
he's  singing  with  "Byron"  again.  Orchestra  accompaniment.  Music  by  Joe  Cooper;  words  by 
Dave  Oppenheim.     Publishers,  Shapiro  Music  Publishing  Co.,  New  York  City. 

1051  Mammy's  Shufflin'  Dance  Billy  Murray  and  Chorus 
A  very  catchy  "rag  glide"  sung  with  different  effects  in  volume  amidst  the  twittering  of  birds  and 
the  strumming  of  banjos  while  mammy  herself  does  a  little  shuffle  between  choruses.  Billy  Murray 
and  the  chorus  have  sung  the  very  humorous  words  with  remarkable  clarity.  Orchestra  accom- 
paniment. Music,  Melville  J.  Gideon;  words  by  L.  Wolfe  Gilbert.  Published  by  Will  Rossiter, 
Chicago,  111. 

1052  Serenade  The  Tollefsen  Trio 
The  first  air  of  this  charming  serenade,  in  gliding  waltz  time,  is  carried  by  the  'cello,  then  taken 
up  by  the  violin  as  the  'cello  joins  the  piano  accompaniment,  to  be  followed  by  a  change  in  time 
which  lends  a  beautiful  contrast  to  the  first  part.     The  shades  of  expression  which  are  obtained 

by  these  artists,  together  with  their  complete  technical  mastery,  makes  this  a  most  finished  Record. 
Their  first  Edison  Record  "Extase-Reverie"  (Amberol  No.  914)  created  wide-spread  comment  on  its 
beauty;  this   serenade  is  quite  as  artistic  from  every  standpoint.    Composed  by  Charles  M.  Widor. 

1053  The  Girl  I'll  Call  My  Sweetheart  Must  Look  Like  You  Walter  Van  Brunt 

Chauncey  Olcott's  latest  production  "Macushla"  is  notable  for  its  musical  beauty,  the  best  example 
of  which  is  embodied  in  this  exquisite  selection.  The  ever-popular  Walter  Van  Brunt  soars  very 
gracefully  into  the  customary  altitude  of  the  well-known  Irish  singer's  favorite.  Orchestra  accom- 
paniment. Words  and  music  by  Chauncey  Olcott  and  Dan  J.  Sullivan.  Published  by  M.  Witmark 
&  Sons,  New  York  City. 

1054  I  Am  With  You  Harvey  Hindermeyer  and  Donald  Chalmers 
This  superb  sacred  number  lends  itself  readily  to  presentation  as  a  tenor  and  baritone  duet.    A  song 

of  deep  religious  devotion,  it  makes  its  appeal  through  its  musical  beauty  and  its  noble  significance. 
It  is  the  first  duet  by  these  singers,  whose  voices  blend  most  happily  in  an  excellent  orchestral  set- 
ting.   Music  by  Robert  Harkness;   words  by  Fred  P.  Morris. 

1055  My  Laddie  Irene  Armstrong 

"My  Laddie"  is  one  of  the  most  tenderly  sweet  of  the  Scotch  love  songs;  its  plaintive  melody, 
typical  of  the  Highlands,  is  introduced  by  a  faint  orchestral  suggestion  of  the  bagpipe.  This  charm- 
ing lyric  could  not  have  been  surpassed  as  a  means  of  introducing  Irene  Armstrong's  wonderfully  clear 
soprano  voice,  with  its  unusually  wide  range.  Music  by  William  Armour  Thayer;  words  by  Princess 
Troubetzkoy.    Published  by  G.  Schirmer,  New  York  City. 

1056  A  Day  in  Venice   (Suite)   No.  2— (a)  Venetian  Love  Song;   (b)   Good  Night 

American  Standard  Orchestra 

Amberol  No.  801  formed  the  first  number  in  this  charming  suite  by  Ethelbert  Nevin,  whose  name 
is  a  synonym  for  all  that  is  delicate  and  charming  in  the  realm  of  music.  In  the  "Venetian  Love 
Song,"  Andante  con  es-pressione,  a  melody  full  .of  tender  emotions,  the  main  theme  is  beautifully 
voiced  by  the  'cello,  while  the  second  part,  richly  harmonized  for  the  orchestra,  rises  to  a  superb 
climax  making  a  splendid  contrast  to  the  first  motive.  In  the  sympathetic  melody  "Good  Night," 
Andante  Religioso,  the  first  theme,  beautiful  in  simplicity,  is  given  to  the  strings;  the  second  section, 
more  varied,  is  brought  to  an  emotional  climax  by  the  entire  orchestra.  Published  by  The  John 
Church  Co.,  New  York  City. 

1057  All  Hail,  Thou  Dwelling  Lowly!  Charles  W.  Harrison 

Famous  in  itself,  the  great  Cavatina  from  the  garden  scene  of  Gounod's  "Faust"  has  been  the 
goal  of  many  a  tenor.  Mr.  Harrison,  who  recently  left  Calvary  Church  of  East  Orange,  N.  J., 
to  become  tenor  soloist  for  the  Brick  Presbyterian  Church,  New  York,  has  made  a  remarkably 
clear  Record,  while  the  orchestra  shades  its  beautiful  accompaniment  from  violin  obligato  to  full, 
rich  chords,  with  an  abrupt  transmission  as  the  singer  softly  repeats 
"All  hail,  thou  dwelling  pure  and  lowly, 
Home  of  an  angel  fair  and  holy." 

1058  O  Gladsome  Light  and  the  Lord's  Prayer — Chant 

5th  Avenue  Presbyterian  Church  Choir 

The  name  of  Dudley  Buck  is  an  Open  Sesame  to  the  hearts  of  all  music  lovers.    His  "Golden  Legend" 

{Always  specify  on  your  orders  whether  you  want  Amberol  or  Standard  Records.) 


18        EDISON   PHONOGRAPH   MONTHLY    FOR   MAY,    1912 

from  which  "O  Gladsome  Light"  is  taken,  was  the  prize  oratorio  of  the  Cincinnati  Music  Festival 
in  1880.  Majestic  in  its  dignity,  the  piece  receives  full  justice  from  the  performance  of  this  well- 
known  choir.  The  organ  ceases  towards  the  end  of  the  selection  while  the  choir  chants  the  Lord's 
Prayer. 

1059     Hear  Me!    Ye  Winds  and  Waves!  Frank  Croxton 

Surging  with  the  spirit  of  the  elements,  this  great  masterpiece  of  Handel's  has  been  one  of  Mr.  Croxton's 
most  successful  songs  as  baritone  soloist  with  the  New  York  Symphony,  Pittsburgh  Symphony, 
Victor  Herbert  and  Theodore  Thomas  Orchestras.  A  recitative  from  Handel's  "Julius  Caesar" 
the  air  from  "Scipio"  are  combined  by  an  orchestra  accompaniment  in  which  is  heard  the  ceaseless 
booming  of  the  restless  waves. 
1069     King  Chanticleer — Rag  Two-step  National  Promenade  Band 

From  the  East  and  West,  from  the  North  and  South,  have  come  demands  for  a  Record  of  "King 
Chanticleer"  and  here  it  is,  handled  in  the  inimitable  style  of  our  Promenade  Band.  For  dancing 
purposes  the  Record  could  hardly  be  bettered;  for  entertaining  purposes  only  it  is  but  little  less 
desirable.  The  country-wide  ovation  accorded  this  corking  good  "whistling"  tune  prompts  our 
listing  it  as  a  "hit,"  to  permit  Dealers  to  get  it  into  the  hands  of  their  customers  as  early  as  is  now 
possible.    Composer,  Nat  D.  Ayer;   publishers,  Jerome  H.  Remick  &  Company,  New  York  City. 

1061  Ave  Maria — Adapted  to  intermezzo  from  "  Cavalier ia  Rusticana  "      Ralph  Errolle 
The  sublime  words  of  the  religious  poem  have  been  adapted  to  the  familiar  melody  of  the  beautiful 
intermezzo  in  Mascagni's  "Cavalleria  Rusticana,"  which  was  first  produced  in  1890  at  the  Costanzi 
Theatre  in  Rome.    Mr.  Errolle's  excellent  tenor,  heard  here  on  an  Edison  Record  for  the  first  time, 

is  supported  by  a  superb  orchestration  which  imparts  to  the  selection  a  deeply  religious  effect.  Words 
by  Fred  E.  Weatherly;   published  by  G.  Schirmer,  New  York  City. 

1062  I'd  Love  to  Live  in  Loveland  with  a  Girl  Like  You  Walter  Van  Brunt 
One  of  the  catchiest  waltz  songs  of  the  season.    The  piece  has  been  sung  all  over  the  country  in  vaude- 
ville, and  has  never  failed  to  score  a  "hit."     Walter  Van  Brunt  really  surpasses  himself  in  this 
selection — very, high  praise.     Orchestra  accompaniment.    Words  and  music  by  W.  R.  Williams. 

1063  Be  Happy  Edison  Mixed   Quartet 
In  its  performance  of  this  favorite  old  sacred  song,  the  Edison  Mixed  Quartet  has  obtained  some 
unusually  good  harmony  effects.     Orchestra  accompaniment.     Music  and  words  by  Kirkpatrick. 

1064  That  Skeleton  Rag  Premier  Quartet 

"That  moany,  groany,  bony  skeleton  rag,"  when  performed  by  the  Premier  Quartet,  is  something  to 
be  heard  and  remembered.  "Graveyard"  effects  on  the  orchestra — shrieks,  groans  and  moans 
— all  add  wonderfully  to  the  performance  of  this  selection  which  is  particularly  notable  for  the 
ease  with  which  every  word  is  distinguished.  Music  by  Percy  Wenrich;  words  by  Edward  Madden. 
Published  by  Jerome  H.  Remick  &  Co.,  New  York  City. 

STANDARD— 35c  each  in  the  United  States;   40c  each  in  Canada 

10561  Santa  Lucia  March  H.  M.   Irish  Guards  Band 

This  lively  march,  typical  of  the,  pleasure-loving  Don  and  his  beautiful  Spain,  has  won  its  place 
upon  the  domestic  list  through  its  remarkable  triumph  among  our  British  selections.  His  Majesty's 
Irish  Guards  Band,  one  of  the  most  famous  organizations  in  the  world,  performs  the  march  with 
a  dash  and  vim  which  could  not  be  outdone.  Composed  by  Lotter;  published  by  Hawkes  &  Son, 
Piccadilly,  W. 

10562  My  Father  was  Born  in  Killarney  Billy  Williams 
Billy  Williams  is  the  big  favorite  of  the  London  music  halls.     His  singing  of  this  good  old  Irish 
song,  with  its  swinging  march  time,  made  such  a  great  "hit"  on  the  other  side  that  we  are  listing 

it  among  the  domestic  Records,  feeling  sure  that  it  will  make  an  equally  strong  appeal  on  this  side 
of  the  water.    Orchestra  accompaniment.    Words  and  music  by  Godfrey  and  Williams. 

10563  Aubade  Printaniere  Victor  Herbert  and  His  Orchestra 
"Aubade  Printaniere"   (Spring  Morning)   an  extremely  popular  serenade  heard  frequently  upon 
the  concert  stage,  is  the  work  of  Paul  Lacombe,  a  French  composer  of  universally  recognized  ability. 
The  Herbert  Orchestra  performs  the  selection  with  that  delicate  grace  which  invariably  stamps 
the  work  of  these  gifted  musicians. 

10564  When  I  Was  Twenty-one  and  You  Were  Sweet  Sixteen  Joseph  A.  Phillips 
Mr.  Phillips  has  reproduced  his  successful  performance  on  Amberol  No.  998,  making  his  first  two- 
minute  Record.     The  swinging  march  time  has  been  made  the  basis  of  excellent  effects  by  the 
"traps,"    together    with  a    xylophone    obligato    supplementary  to  the  orchestra  accompaniment. 
Words  and  music  by  Williams  and  Van  Alstyne.  Published  by  J.  H.  Remick  &  Co.,  of  New  York  City. 

10565  I  Would  Like  to  Try  It  Premier  Quartet 
Another  pebble  on  the  ragtime  beach.  This  contribution  comes  from  Albert  Von  Tilzer,  com- 
poser of  "Good  Night,  Mr.  Moon"  (Amberol  No.  1000)  and  "That  Hypnotizing  Man"  (Amberol 
No.  1001).  It  is  done  in  true  Premier  Quartet  style,  with  humming  and  other  entertaining  effects. 
Orchestra  accompaniment.  Words  by  Lew  Brown.  Publishers,  York  Music  Co.,  New 
York  City. 

{Always  specify  on  your  orders  whether  you  want  Amberol  or  Standard  Records.) 


EDISOX    PHOXOGRAPH    MONTHLY    FOR    MAY,    1912 


19 


FOREIGN   RECORDS  FOR  MAY,    1912 


BRITISH  AMBEROL  FOR  MAY 

12436  Hogmanay  Murphy  Stanley  Kirkby 

12437  Popular  Sones — Mediev  National  MilitaryBand 

12438  I  Wish  It  Were  Sundav  Night  Godfrey  if  Williams 

Billy  Williams 

12439  When  the  Harvest  Moon  is  Shining,  Sweet  Eileen 

Boziers  Thomas  Jackson 

12440  Valse  Decembre,  Godin  Alhambra  Orchestra 

12441  There's  No  One  to  Harmonize,  Edgar  if  Wright 

Jack  Charman 

12442  Derby  Day  Ben  Albert  Co.  &  Band 

12443  So  You  Want  to  Be  a  Soldier,  Little  Man,  Tretere 

David  Brazel! 

12444  No  Wonder  You  Call  It  the  Last  Waltz,  Moore  y 

Cliff e  Stanley  Kirkby 

12445  Sunny  Savannah,  Thurban  National  Military  Band 

BRITISH  STANDARD  FOR  MAY 

14137  I  Never  Heard  Father  Laugh  so  Much  Before, 

Godfrey  tf  Williams  Billy  Williams 

14138  'Tis  a  Far  Better  Thins,  Godfrey  13  Williams 

Billy  Williams 

14139  Take  Me  Where  There  are  No  Eyes  About,  Godirex 

if  Williams  Billy  Williams 

14140  Tim-a-lou,  Christine  Alhambra  Orchestra 

14141  Paper  Bag  Cookery.  Pother  Bobbie  Naish 

14142  Hush!  Here  Comes  the  Dream  Man,  Weston,  Barnes 

if  Scott  Jack  Charman 

14143  I  Had  to  Laugh  at  Once.  Whitlock  Billy  Whitlock 

14144  It's  the  Early  Girl  that  Catches  the  Man,  Carter  if 

Flynn  Florrie  Forde 

14145  My  Lantern  Girl.  Laurence  Stanley  Kirkby 

14146  Popular  Songs — Medley  National  Military  Band 

GERMAN  AMBEROL  FOR  MAY 

15235  Die  Heinzelmannchen,  Eilenberg 

Johann  Strauss  Orchester 

15236  Gebet  des  Konigs,  aus  Lohengrin,  Wagner 

Paul  Seebach 

15237  Wein'  nicht  Mutter!  Ranr.a  if  Kusschaera 

Opernsanger  Mas  Kuttner 


15238     Am  Meer,  mit  Cornet  und  Klavierbogl,  Schubert 

-~nn     t-  ^lite  Quartet 

1j239     Es  ist  nicht  gross — Chanson,  Grunfeld  if  Rottmann 

Grete  Wiedecke 
1^240     Ring  am  Finger,  Rheinlander,  Scott  if  Prietze! 

Johann  Strauss  Orchester 
GERMAN  STANDARD  FOR  MAY 

16233  Eva-Walzer  aus  "Eva",  Lehar  Johann  Strauss  Orchester 

16234  Pariser  Madel,  Marschlied,  Dr.   Willner  Bodanzky 

If  F.  Lehar  Franz  Browier  and  Chor. 

16235  Pipsi,  holde  Pipsi,  Dr.  Willner  Bodanzky  If  F.  Lehar 

_        Lucie  Bernardo  &  Opernsanger  Erich  Schroeter 
16_j6     Schonau  mein  Paradies,  Kutschaera 

Johann  Strauss  Orchester  mit  Chor. 
16237     Rosenstock— Holderblut,  Silchar  Elite  Quartet 

1623S     Nimmste  gleich  die  Hand  weg,  Fuchs     Grete  Wiedecke 
16239     Die  Liebeslaube,  Hoschna  if  Hauerbach 

Johann  Strauss  Orchester  mit  Chorus 
FRENCH  AMBEROL  FOR  MAY 

17163  Le  Pre  aux  Clercs — Jours  de  mon  enfance.  Herold 

Mme.  Laute-Brun 

17164  Faust — Scene  de  l'Eglise,  Gounod 

Gustave  Huberdeau  &  Mme.  Laute-Brun 

17165  Sigurd — Esprits.  gardiens,  Reyer  Gaston  Dubois 

17166  Le  Jongleur  de  Notre  Dame — Legende  de  la  Sauge, 

Massenet  Louis  Nucelly 

17167  Le  Soir,  Gounod  Louis  Nucelly 

FRENCH  STANDARD  FOR  MAY 

18199  Derniere  Chanson,  Fragson  et  Finck  I.ucien  Rigaux 

18200  Cousine,  Valsien  Paul  Lack 

18201  Le  Gamin  de  Paris,  Fragson  Eugene  Mansuelle 

SPANISH  AMBEROL  FOR  MAY 

8058  Marina — Duo-"  For  Dios  tu  pena  cese."  Jrrieta, 

De  la  Sierra  y  de!  Pino 

8059  Tu  Espera — Habanera,  Fuente  Del  Pino 

SPANISH  STANDARD  FOR  MAY 
21290     La  Bruja— Jota,  Chapi  de  la  Sierra 


EDISOX  REPRODUCER  PARTS,  MODEL  "N" 

List  Net 

20605  Diaphragm  with  Crosshead $     .50  each     S  .25 

20482  Diaphragm  Gasket 20     "  .10 

20478  Diaphragm  Steel  Washer 10     "  .05 

20479  Diaphraem  Paper  Washer,  Plain 25  doz.  -12^ 

20480  Diaphragm  Paper  Washer^  Cupped 25     "  .1234 

20481  Diaphragm  Clamping  Ring 75  each  -3734 

707  Reproducer  Button  and  Arm 1.50     "  .75 

215  Reproducer  Button  Arm  Screw 05     "  -0234 

20748  Reproducer  Button  Arm  Link 05     "  .02*4 

708  Reproducer  Button  Arm  Tension  Spring 10     "  .05 

706  Reproducer  Weight  with  Standard 1.25     "  .6234 

219  Reproducer  Weight  Hinge  Screw 05     "  -02^4 

20696  Reproducer  Weight  Swivel  Hinge 25     "  .1234 

3296  Reproducer  Weight  Limit  Screw _. 05     "  -0234 


ADVERTISING    EDISOX  ARTISTS 

CR.  ZACHARIAS,  Edison  Dealer  in  Asbury 
#Park,  N.  J.,  recently  did  a  little  advertising 
"stunt"  which  will  be  of  interest  to  other 
Dealers.  Hearing  that  Golden  &  Hughes,  the  well- 
known  Edison  artists,  were  to  appear  in  the  local 
theatre,  Mr.  Zacharias  prepared  a  two-column  ad- 
vertisement for  the  local  papers  announcing  the 
fact,  praising  their  work  as  comedians  on  the  stage 
and  then  proceeding  to  the  enumeration  of  the 
Edison  Records  made  by  these  artists.  The  ad- 
vertisement proved  to  be  a  complete  success,  as 
several  Golden  and  Hughes'  Records  were  sold  as 


a  direct  result,  the  very  successful  performance  of 
the  artists  having  aroused  a  general  interest  in  their 
Records. 

The  success  of  this  advertisement  is  particularly 
interesting  to  us,  because  of  the  fact  that  we  have 
at  numerous  times  advocated  this  very  method  of 
advertising.  As  has  already  been  pointed  out  in 
the  Monthly,  it  is  the  artist  who  bears  the  brunt 
of  advertising,  while  the  Dealer  reaps  all  the  benefit. 
This  little  example  may  serve  to  show  the  advan- 
tages of  watching  for  artists'  appearances  in  the 
local  towns  and  of  availing  oneself  of  the  oppor- 
tunities afforded  by  their  successful  performances. 


Jobbers  of  Edison  Phonographs  and  Records 


▲LA.,    Birmingham — Talking   Machine    Co. 
Mobile — W.   H.   Reynalda. 

CAL.,  Loi  Angeles — Southern  Cal.  Music  Co. 
San  Francisco — Pacific  Phonograph  Co. 

COLO.,  Denver — Denver  Dry  Goods  Co. 
Hext  Music  Co. 

CONN..  New  Haven — Pardee-Ellenberger  Co. 

F>.  C,  Washington — E.  F.  Droop  &  Sons  Co. 

6A„  Atlanta — Atlanta  Phonograph  Co. 
Waycross — Youmans  Jewelry  Co. 

IDAHO,  Boise — Eilers  Music  House. 

ILL,,  Chicago — Babson  Bros. 
Lyon  &  Healy. 
James  I.   Lyons. 
Rudolph  Wurlitzer  Co. 
Peoria — Peoria   Phonograph   Co. 

Putnam-Page  Co.,  Inc. 
Quincy — Quincy  Phonograph  Co. 


IND.,  Indianapolis — Kipp-Link 
Co. 


Phonograph 


IOWA,  Des  Moines— Harger  &  Blish. 
Sioux  City — Harger  &  Blish. 

LA.,    New    Orleans — National    Automatic    Fire 
Alarm  Co. 

MAINE,  Bangor — S.  L.  Crosby  Co. 

Portland — Portland  Sporting  Goods  Co. 

MD.,  Baltimore — E.  F.   Droop  &  Sons   Co. 

MASS.,  Boston — Eastern  Talking  Machine  Co. 
Iver  Johnson  Sptg.  Goods  Co. 
Pardee-Ellenberger  Co. 
Lowell — Thomas  Wardell. 

MICH.,  Detroit — American  Phono.   Co. 
Grinnell  Bros. 

MINN.,  Minneapolis — Laurence  H.   Lucker. 
St.  Paul — W.  J.  Dyer  &  Bro. 
Koehler  &  Hinrichs. 


New   York   City— Blackman   Talking   Ma- 
chine  Cc. 
J.  F.  Blackman  &  Son. 
I.    Davega,    Jr.,    Inc. 
S.  B.  Davega  Co. 
Greenhut-Siegel-Cooper    Co. 
John   Wanamaker. 

Oswego — Frank   E.   Bolway. 
Rochester — Talking  Machine  Co. 
Syracuse — W.  D.  Andrews. 
Utica — Arthur  F.   Ferriss. 
William   Harrison. 

OHIO,  Cincinnati — Rudolph  Wurlitzer  Co. 
Cleveland — Laurence    H.    Lucker. 
Columbus — Perry  B.  Whitsit  Co. 
Newark — Ball-Fintze  Co. 
Toledo — Hayes  Music  Co. 

OKLA.,   Oklahoma   City — Schmelzer  Arms    Co. 

OREGON,  Portland — Graves  Music  Co. 

PENNA.,    Philadelphia— Louis  Buehn  &  Bro. 

C.  J.  Heppe  &  Son. 

Lit   Brothers. 

Penn  Phonograph  Co. 

John  Wanamaker. 

H  A.  Weymann  &  Son. 
Pittsburg — Louis   Buehn   &   Bro. 
Scranton — Ackerman  &  Co. 

Technical   Supply  Co. 
Willlamsport — W.   A.   Myers. 

R.  L,  Providence — J.  A.  Foster  Co. 
J.   Samuels  &  Bro. 

TENN.,  Memphis — F.  M.  Atwood. 
O.    K.    Houck    Piano    Co. 

TEX.,  Dallas — Southern  Talking  Machine  Co. 
El  Paso — W.  G.  Walz  Co. 
Fort  Worth — L.    Shepherd  &   Co. 
Houston — Houston  Phonograph  Co. 
San   Antonio — H.    C.    Rees    Optical    Co. 


MO.,  Kansas  City — J.  W.  Jenkins'  Sons  Music 
Co. 
Schmelzer  Arms    Co. 
St.  Louis — Silverstone  Talk.  Mach.  Co. 

MONT.,   Helena — Montana   Phono.   Co. 

NEB.,   Omaha — Shultz  Bros. 

N.  H.,  Manchester — John  B.  Varick  Co. 

N.  J.,  Hoboken — Eclipse  Phono.  Co. 
Newark — Edisonia  Co. 
Paterson — James  K.  O'Dea. 

X.  Y.,  Albany — Finch   &  Hahn. 
Buffalo — W.  D.  Andrews. 

Neal,   Clark  &  Neal  Co. 
Elmira — Elmira  Arms  Co. 
Gloversville — American  Phono.  Co. 


UTAH,  Ogden — Proudflt  Sporting  Goods  Co. 
Salt  Lake  City — Consolidated  Music  Co. 

VT„  Burlington — American  Phono.  Co. 

VA.,  Richmond — C.  B.  Haynes  &  Co. 

WASH.,  Seattle — Eilers  Music  House. 
Spokane — Graves  Music  Co. 

WIS.,  Milwaukee — Laurence  McGreal. 

CANADA,  Quebec — C.  Robitaille. 

Montreal — R  S.  Williams  &  Sons  Co.,  Ltd. 
St.  John— W.  H.  Thorne  &  Co.,  Ltd. 
Toronto — R.   S.  Williams  &  Sons  Co.,  Ltd. 
Vancouver — M.  W.  Waitt  &  Co.,  Ltd. 
Winnipeg — R.  S.  Williams  &  Sons  Co.,  Ltd. 

Babson   Bros. 
Calgary — R.   S.  Williams  &  Sons  Co.,  Ltd. 


EDISON 
PHONOGRAPH 
MONTH 


VOL.  X 


June,   1912 


No.  6 


CUT 


PRICES 


MEAN 
CUT 


PROFITS 


(SEE  PAGE  6) 


<&/£  EDISON  PHONOGRAPH  MONTHLY 


CONTENTS  FOR  JUNE,   1912 


Suspended  List,  May  20,  1912 2 

Why  One  Edison  Dealer  Refuses  to  Push  the 

Line 3 

Another  Edison  Concert  at  Northampton 4 

June  Record  Return  Guide 4 

Edison  Window  Displays 5 

Have  Your  Senators  and  Congressmen  Heard 

from  You? 6 

AmberolNo.  1069 7 

Related  Merchandise 8 

Moving  Picture  Theatres 8 

Phonographs  in  Michigan  Prison 8 


PAGE 

,..    9 


Electro  No.  30 

A  Marvelous  Instrument 10 

Inquiries  from  Children 10 

New  Edison  Artists 11 

Amberol  Concert  Records 12 

Promotion  Plan 12 

Old  Jewish  Dialects  Phonographed 12 

The  Other  13,000 13 

What  about  that  "Opera"  Model? 14 

New  Edison  Records IS 

Edison  Reproducer  Parts,  Model  "O" 19 


WE  are  in  receipt  of  a  letter  from  an  Edison 
Dealer  who  admires  the  Plan  Maker's  little 
plans  exceedingly  and  is  going  to  use  them 
when  business  is  better.  If  he  were  a  doctor  he 
would  probably  wait  until  the  patient  was  entirely 
cured  and  then  operate. 

The  whole  point  in  the  plans  consists  in  attract- 
ing new  business — in  awakening  interest  in  the 
Phonograph  that  never  before  existed.  The  Plans 
have  been  devised  to  make  business  better.  They 
are  the  lever  which  sets  the  wheel  in  motion,  not 
merely  the  lubricant  which  keeps  it  running 
smoothly. 

Each  Plan  is  intended  for  a  definite  class  or 
nationality,  for  persons  of  a  certain  age  or  for  people 
whose  interest  is  known  to  center  about  some  par- 
ticular subject.  The  Plans  then  make  their  appeal 
through  these  conditions  or  circumstances  to  which 
the  prospect  is  known  to  be  subject.  They  are  not 
merely  intended  as  a  means  of  keeping  the  Edison 
before  the  public  eye,  but  they  point  out  to  in- 
dividuals the  possibilities  along  lines  which  are  of 
interest  to  them. 

They  are  for  that  reason  the  very  means  which 
Dealers  should  use  to  arouse  interest  in  Phono- 
graphs and  make  business  better.  If  the  general 
demand  is  not  keen,  then  individuals  must  be  made 
to  buy  them.  How  could  this  better  be  accom- 
plished than  by  having  the  Plans  point  out  the  way 
in  which  the  Edison  can  best  satisfy  the  taste  or 
requirements  of  different  individuals? 

It  is,  therefore,  greatly  to  be  hoped  that  there 
are  not  many  Dealers  who  figure  that  the  Plans  are 
for  use  only  when  business  is  booming.  They  are 
curatives,  not  tonics. 

Remember  that  the  July  Phonogram  is  a 
special  Amberol  Concert  number.  It  is  just 
the  thing  with  which  to  start  an  Amberol 
Concert  campaign. 


AB.  COATES,  of  Chicago,  is  so  highly  enthusi- 
u  astic  over  his  Edison  that  he  wrote  the  follow- 
ing letter  signing  himself  "A  Real  Edison 
Admirer."  There  are  two  points  of  particular 
interest  in  his  letter:  First,  the  extent  of  his  musical 
appreciation,  ranging  from  Rappold  and  Spalding 
to  the  popular  "hits"  by  Jones  and  Murray; 
second,  his  praise  of  the  Home  Recording  feature  of 
which  he  has  made  most  satisfactory  use: 

"Just  one  year  ago  I  purchased  from  Lyon  & 
Healy  your  Triumph  Model  "E"  wooden  horn, 
and  have  80  Amberol  and  15  Standard  Records, 
and  am  buying  from  two  to  five  every  month,  and 
I  want  to  tell  you  personally  that  I  never  owned 
anything  in  my  life  that  I  got  as  much  pleasure  out 
of  as  I  do  your  Triumph  Phonograph.  It  is  so 
true  to  life  I  can't  understand  why  certain  Dealers 

in  this  city  are  boosting  the  so  much, 

when  the  Edison  has  it  on  them  in  evefy  way.  You 
can  always  tell  an  Edison  Record  when  you  hear  it. 
There  is  something  in  the  recording  of  the  Record 
that  appeals  to  you. 

"Taking,  for  instance,  'Silver  Bell'  and  'Silver 
Star,'  the  violin  and  bells  effects  cannot  be  equalled 
anywhere,  it  is  simply  great;  and  the  Mme.  Rap- 
pold, Spalding  and  Sylva  Records  are  grand.  When 
it  comes  to  popular  music  we  have  it  in  Billy  Murray 
and  Ada  Jones — they  are  in  a  class  by  themselves. 
When  singing  in  your  Phonograph  one  can  rest 
assured  the  result  will  be  true  to  life.  I  want  to 
enroll  as  an  Edison  booster,  and  at  any  time  or  any 
place  that  I  can  say  a  good  word  for  your  Phono- 
graph, I  will  certainly  do  it." 


SUSPENDED  LIST,  MAY  20,  1912 

This  list  is  supplemental  to  the  Suspended  Lists 
which  appeared  in  the  June,  1908,  and  succeeding 
issues  of  the^  Edison  Phonograppi  Monthly. 
These  are  still  in  force  and  must  be  given  the  same 
consideration  by  the  Trade  as  if  reprinted  in  full 
herewith. 

Cal.,  Monrovia — E.  S.  Barron. 

Jobbers  and  Dealers  are  asked  not  to  supply  the 
above  named  firm  with  our  apparatus,  at  address 
given  or  any  other  address. 


THE    EDISON 
PHONOGRAPH    MONTHLY 

Published  in  the  interests  of 

EDISON  PHONOGRAPHS  AND  RECORDS 

BY 

THOMAS  A.  EDISON,  Inc. 

ORANGE,  N.  J.,  U.  S.  A. 

NATIONAL  PHONOGRAPH  CO.,   LTD.,  VICTORIA  ROAD,   WILLESDEN.  LONDON,   N.   W. 

THOMAS  A.   EDISON.   LTD.  364-372  KENT  STREET,  SYDNEY,   N.  S.   W. 

COMPANIA  EDISON  HISPANO-AMERICANA,  VIAMONTE  515,   BUENOS  AIRES. 

EDISON  GESELLSCHAFT,   M.   B.   H.   10  FRIEDRICHSTRASSE,   BERLIN. 

COMPAGNTE  FRANCAISE  DV  PHONOGRAPHE  EDISON,  42  RUE  DE  PARADIS,   PARIS. 


Volume  10 


JUNE,  1912 


Number  6 


WHY   ONE    EDISON    DEALER 
REFUSES  TO  PUSH  THE  LINE 


ONE  of  the  most  marvelous  com- 
munications we  have  ever  received 
states  that  a  certain  Edison  Dealer 
will  no  longer  push  our  goods  because  an- 
other Edison  Dealer  from  a  neighboring 
town,  has  come  into  his  territory  and  is 
selling  machines!  Think  of  it!  The  de- 
mand was  right  there — under  his  very 
nose,  so  to  speak — and  that  man  refused 
to  supply  it.  The  people  in  his  own  town 
wanted  Phonographs  so  badly  that  they 
were  willing  to  undergo  the  inconvenience 
of  dealing  with  a  man  from  a  neighboring 
place.  And  now  that  it  has  been  clearly 
demonstrated  to  him  that  there  is  still 
a  good  market  for  Phonographs  in  his 
own  territory,  instead  of  taking  advan- 
tage of  the  "  discovery,"  he  sits  back 
and  "  won't  play." 

We  do  not  mention  the  incident  in  the 
hope  of  influencing  this  Dealer  to  change 
his  mind  and  get  busy,  but  we  do  believe 
that  it  is  worth  while  to  call  the  attention 
of  the  Trade  to  the  fact  that  "  things  are 
seldom  what  they  seem."  You  may 
think  that  you  are  hustling  and  doing 
everything  to  boom  business,  but  a  glance 
at  the  man  next  door  is  almost  sure  to 
prove  that  he  has  ideas  which  you  can 
use  to  your  own  advantage.  As  our 
friend  has  discovered,  business  will  not 
come  to  the  man  who  refuses  to  go  after 


it,  but  it  is  waiting  for  the  man  who  will 
hustle. 

If  another  Dealer  whose  efforts  are  sub- 
ject to  the  same  price  regulations  as 
yours,  can  sell  goods  in  your  territory, 
the  blame  does  not  fall  upon  him  but 
upon  you.  It  simply  means  that  you 
have  failed  to  develop  your  own  trade  to 
its  fullest  extent.  The  Monthly  contains 
many  suggestions  which  are- carried  out 
to  good  advantage  by  progressive  Dealers, 
the  Plan  Maker  is  continually  at  work 
upon  his  excellent  schemes,  and  the  Ad- 
vertising Department  is  always  ready  to 
advise  and  otherwise  assist  any  Dealer 
who  desires  help  in  perfecting  any  plan 
of  his  own. 

We,  therefore,  cannot  sympathize  with 
the  Dealer  who  fails  to  make  good — for- 
tunately there  are  very,  very  few  of  them 
— for  our  "  sympathy  "  can  only  take  the 
form  of  a  good  strong  prod  and  the  very 
obvious  statement  that  it  is  up  to  that 
Dealer  to  hustle  as  he  never  hustled  be- 
fore. The  late  "  Fiddling  Bob  "  Taylor 
used  to  tell  a  story  of  an  old  negro  who 
was  frightened  and  started  to  run  so  fast 
that  he  stumbled  over  a  jack  rabbit  who 
was  running  in  the  same  direction.  As 
he  kicked  the  rabbit  to  one  side  he  pant- 
ed "Get  out  de  way  and  let  someone  run 
what  kin  run."  Don't  be  that  rabbit. 


mm 


EDISON    PHONOGRAPH    MONTHLY   FOR    JUNE,    1912 


ANOTHER   EDISON    CONCERT  AT 
NORTHAMPTON 

WE  published  not  long  ago  the  details  of  an 
Edison     Concert    held     at    Northampton, 
England.      The    second    concert   was    held 
recently,   concerning  which   our  London   company 
reports  as  follows: 

All  big  things  find  their  conception  in  small 
beginnings,  which  is  admirably  proved  by  the 
recent  successful  Edison  Smoking  Concert  at 
Northampton,  where  the  Edison  Phonograph  was 
the  star  turn  of  the  evening,  and  brought  us  num- 
bers of  letters  from  Dealers  in  other  parts  of  the 
country  who  are  following  out  a  similar  plan  of 
giving  Talking  Machine  Concerts.  Their  custom- 
ers are  invited  to  hear  the  latest  Edison  Record 
offerings  and  developments  in  Sound  Reproduc- 
tion, resulting  in  old  customers  becoming  re-inter- 
ested and  increased  sales  for  the  Dealer. 

Phonograph,  Talking  Machine,  and  Home 
Recording  Societies  are  springing  up  right  and 
left  as  a  result  of  the  recent  concert  mentioned 
above. 

So  great  was  Mr.  R.  P.  Wykes'  success  with 
this  concert  at  Northampton  that  he  has  followed 
it  up  with  an  Edison  Concert,  Whist  Drive  and 
Dance,  which  can  perhaps  be  better  described  in 
Mr.  Wykes'  own  words: — 

"The  White  Melville  Hall,  Fish  Street,  North- 
ampton, was  taken  on  March  20th  for  the  first 
general  gathering  of  the  Northants  Talking  Machine 
Society.  This  is  one  of  the  most  popular  halls 
in  the  Northampton  district  for  social  gatherings. 
The  large  stage  in  the  hall  was  fitted  up  and  draped 
with  intertwined  flags  of  the  English  and  American 
nations,  Mr.  Edison's  photograph  being  given  a 
place  of  honour  in  the  centre  of  the  stage,  with  a 
Standard  Phonograph  underneath  as  the  chief 
entertainer  of  the  evening.  Another  picture 
below  of  Mr.  Edison  in  his  laboratory  at  Orange, 
New  Jersey,  was  of  great  interest  to  the  people 
assembled.  There  was  a  large  company,  who 
were  in  the  jolliest  of  moods,  and  who  were  evidently 
much  pleased  with  the  array  of  prizes  offered 
for  the  successful  competitors  in  the  Whist  Drive. 
"The  twelve  prizes  were  presented  by  Miss 
Eames,  of  Northampton,  with  a  few  appropriate 
words  in  each  instance.  Special  attention  was 
paid  to  a  careful  selection  of  orchestral  and  dance 
music  played  on  an  Edison  Machine  with  the 
Model  "O"  Reproducer  and  a  Music  Master 
Cygnet  Horn,  which  so  increased  the  volume  that 
the  Machine  was  heard  to  perfection  in  all  parts 
of  the  hall.  The  National  Phonograph  Company 
sent  a  phonogram,  which  was  put  on  the  Machine 
during  the  evening,  extending  greetings  to  all 
the  Company  present  and  wishing  that  the  newly 
inaugurated  Talking  Machine  Society  would  become 
a  long  and  decided  success. 

The  Chairman,  Mr.  Attack,  spoke  during  the 
evening  of  the  aims  of  the  Society,  and  ended 
up  by  making  suitable  comments  on  the  quality 
of  Edison  goods,  with  the  wish,  which  was  reiterated 
by  all  ,present,  that  one  of  the  Edison  Company's 
officials  would  attend  at  their  next  gathering." 

Although  this  Society  is  only  just  formed,  it 
is  to  be  much  congratulated  on  its  huge  success 
and  the  number,  of  members  it  has  already  brought 
together.  Such  gatherings  can  only  result  in  the 
greater  realization  by  the  public  in  general  of  the 


value  of  the  Talking  Machine  as  a  home  entertainer, 
and  in  every  case  directs  interested  parties  to  the 
Dealer's  store. 

There  are  two  or  three  Societies  already  formed 
in  London,  and  also  considerable  talk  of  a  select 
Society  being  formed  at  Croydon,  and  it  would 
be  to  every  Dealer's  interest'  to  study  the  lines 
followed  by  these  Societies,  which  in  every  case  are 
inaugurated  by  wide-awake  Dealers,  so  that  they 
are  able  to  take  advantage  of  their  position  in 
their  own  particular  district. 

The  chief  advantage,  to  our  mind,  is  that  a 
Dealer  is  able  to  present,  each  month,  to  a  gather- 
ing of  his  customers,  every  new  offering  of  the 
Edison  Company  under  the  most  favourable  con- 
ditions, so  that  the  best  results  are  obtained.  The 
discussion  occasioned  by  such  a  gathering  of 
enthusiasts  should  prove  very  good  publicity  to 
the  Dealer,  besides  giving  him  the  opportunity  of 
introducing  new  products,  such  as  the  combina- 
tions, attachments,  and  Amberol  Records,  thereby 
increasing  his  profits. 

The  Home  Recording  feature,  unobtainable  on 
any  other  machine,  is  an  advantage  which  the 
Dealer  can  force  home  to  the  extent  of  selling 
blanks,  recorders,  recording  horns,  etc.  Interest 
in  the  country  is  being  further  awakened  by  the 
advertisements  of  the  Edison  Company  dealing 
with  this  feature,  which  represents  a  source  of 
income  you  can  easily  grip  without  increasing  your 
present  working  expenses.  Dealers  should  take 
the  hint! 

JUNE  RECORD  RETURN  GUIDE 

After  June  1st,  1912,  United  States  M  to  Z  Job- 
bers may  return  to  the  factory  for  credit  under 
the  terms  of  the  current  10  per  cent.  Record  Ex- 
change plan,  Edison  Amberol  and  Edison  Standard 
Records  listed  up  to  and  including  the  numbers 
given  in  the  following  table: 

)        Group  AMBEROL     STANDARD 

Grand  f  $2.00  40044 

Opera    (  1.50  35021 

)            1.00  30047  B-112 

Domestic 714  10500 

British 12318  14063 

French 17116  18174 

German 15191  16203 

Italian 7515  20615 

Hebrew 10008  21023 

Spanish 8013  12811 

Filipine 8018  21266 

Mexican 6142  20373 

Portuguese 5093  19490 

Argentine 7112  19784 

Cuban None  20711 

Porto  Rican 8511  None 

Swedish 9401  20551 

Bohemian 9806  16547 

Hungarian 11003  20722 

Norwegian 9200  19900 

Polish None  15697 

Belgian None  18480 

Danish None  15800 

Holland-Dutch None  18472 

Welsh 12203  12338 

Hawaiian 11504  20716 

Japanese None  12826 

Chinese None  12768 

Finnish 11556  20728 

Russian 11206  20731 

Amberol  1069— Bugle  Calls— is  a  good  ad- 
vertising Record  when  your  doors  are  open 
during  the  hot  weather.  It  is  sure  to  attract 
attention. 


EDISON    PHONOGRAPH    MONTHLY  FOR    JUNE,   1912  5 


Edison  Window 
Displays 


July  Display  No.  21— Price  $3.00 


WHILE  sufficiently  patriotic  in  de- 
sign and  coloring  to  attract  atten- 
tion as  an  Independence  Day 
showing,  this  display  can  be  used  through- 
out the  entire 
month.  A  neat- 
ly colored  cut- 
out of  Uncle 
Sam  calling  at- 
tention to  the 
fact  that  The 
Celebrated  Edi- 
son Phonograph 
is  America's  Best 
for  American 
Homes  forms  the 
center  of  attrac- 
tion. We  desire 
to  call  all  Deal- 
ers '  attention  to 
the  fact  that  this 
particular  dis- 
play requires  no 
fixtures  and  can 
be  used  in  a  win- 
dow 3x4  feet. 

We  greatly  de- 
sire to  place  the 
actual  material 
in  those  Dealers' 
windows  who  so 
far  have  neglect- 
ed placing  an  order  for  any  of  our  displays. 
It  is  impossible  to  judge  the  appearance 
of  displays  by*  the  photographic  repro- 
duction. It  is  impossible  to  judge  the 
results  of  window  advertising  when  only 
used  occasionally.  Be  honest.  Do  you 
know  of  any  more  effective  way  of  spend- 


week 


,'J 

11  y  mk 

X^^msgM 

* 

Hh£k            if  ' 

V 

^u 

\  m                             -'life-           -         flfijKu 

El 

m  America*s"™|| 

Fl,r 

I 

W      Best      I  Ml 

I  IN                         FOR                    1 f  j  I  IB®  I 

11   American  wwm 
^L    Homes.  Jj||i« 

Pflr^l 

i 

ing  an  average  of  about  fifty  cents  a 

on  advertising? 

There  isn't  a  sign  concern  in  the  country 

that  would  make  up  this  display  singly 

for  less  than 
seven  dollars. 
Three  dollars  is 
the  price  we 
ask,  standing  a 
loss  for  your 
benefit. 

The  summer 
months  are  the 
best  window  ad- 
vertising months. 
People  linger 
longer  and  are 
o  u  t  i  n  greater 
numbers  than  in 
winter  months. 

Keep  advertis- 
ing during  the 
dull  months  and 
the  prospects 
will  flock  to  you 
later. 

Again  we  call 
your  attention 
to  the  fact  that 
this  display  can 
be  used  by  any 
Dealer  having  a 

window  3  feet  deep  and   4  feet  wide.     It 

requires  no  fixtures.     The  price  is  33.00. 

See  that  we  get  your  order  at  once  in  order 

to  avoid  delay. 

Canadian  Dealers  will  be  sent  a  special, 

display     (not     illustrated)     on     standing 

or  special  orders  at  33.00. 


July  weather  means  a  great  many  people  passing  your  window. 
Are  they  going  to  look  at  it?  Not  unless  there  is  something  to  attract 
their  attention.  Get  this  Window  Display  and  make  them  "Stop,  look 
and  listen." 


6         EDISON    PHONOGRAPH    MONTHLY   FOR    JUNE,    1912 

HAVE  YOUR  SENATORS  AND  CON- 
GRESSMEN  HEARD   FROM  YOU? 

IF  not,  then  send  them  at  once  your  protest  against  the  passage  of 
patent  laws  that  will  put  your  stock  of  Phonographs  and  Records 
at  the  mercy  of  price-cutting  competition. 

About  the  time  the  May  issue  of  the  Phonograph  Monthly  went 
to  press,  Congressman  Oldfield  withdrew  the  series  of  bills  amending 
the  patent  laws  that  he  had  presented,  and  introduced  a  new  one  that 
covered  the  whole  subject.  The  new  bill  is  No.  23417,  but  it  is  quite 
as  radical  concerning  price  maintenance  as  the  former  ones.  The 
new  bill,  up  to  the  time  of  going  to  press,  was  still  in  the  hands  of  the 
Committee  on  Patents,  which  has  been  holding  daily  hearings  on  the 
subject.  Many  representatives  of  big  manufacturers  all  over  the 
country  have  been  taking  part  in  these  hearings  and  presenting  argu- 
ments why  the  bill  should  not  be  considered. 

The  response  of  Edison  Dealers  to  Mr.  Dyer's  recent  letter  to  the 
trade  has  been  one  of  the  most  remarkable  things  in  the  history  of  this 
company.  Hundreds  of  dealers  have  written  their  Senators  and  Con- 
gressmen and  they  have  been  practically  unanimous  in  urging  that 
the  present  system  of  price  maintenance  based  upon  patents  be  not 
interfered  with. 

Mr.  Dyer  only  aimed  to  point  out  the  possible  effects  of  the  pro- 
posed new  legislation  and  to  urge  Jobbers  and  Dealers,  if  they  believed 
in  price  maintenance,  to  write  to  their  Senators  and  Congressmen. 
He  wanted  first  to  know  that  they  did  believe  in  it,  and,  second,  if 
they  did  write,  to  do  so  in  their  own  language  and  in  a  way  that  Sena- 
tors and  Congressmen  would  recognize  as  being  genuine  and  sincere. 

Hundreds  of  Dealers  have  mailed  us  copies  of  the  letters  they  sent 
to  their  representatives  at  Washington.  These  letters  demonstrate 
that  Dealers  are  thoroughly  alive  to  the  situation.  Many  of  the  letters 
are  remarkably  good  presentations  of  the  subject,  considering  that  most 
of  the  writers  make  no  claim  to  literary  ability.  Even  where  the  letters 
are  not  good  literary  efforts,  they  show  the  keen  interest  of  the  writers 
in  price  maintenance.    They  ring  true  in  all  cases. 

Edison  Dealers,  we  want  you  to  continue  your  interest.  If  you 
have  not  written  to  your  Senators  and  Congressmen,  do  so  now.  In 
writing  say  just  what  you  think.  Don't  worry  about  not  being  a  good 
letter  writer.  Your  representative  can  get  your  viewpoint  just  as  well 
from  a  simple  letter  of  a  few  lines  as  from  a  long  and  highly  polished 
epistle.  In  fact,  a  short  letter  will  best  suit  your  Senators  or  your 
Congressmen,  so  long  as  it  tells  them  how  you  feel  on  this  subject. 
And  the}*  really  want  to  know  how  you  feel  on  all  Congressional  matters 
that  concern  your  welfare.  They  are  as  anxious  to  please  you  as  you 
are  to  be  pleased  by  them. 

To  those  who  have  already  written  we  extend  our  hearty  thanks. 
To  those  who  have  not,  we  express  the  hope  that  they  will  lend  a  hand 
and  lend  it  quickly.    Write  at  once. 


EDISON    PHONOGRAPH    MONTHLY   FOR    JUNE,   1912 


AMBEROL  No.   1069 

THOUGH  our  ideas  of  patriotism  ma}-  differ 
widely  there  are  few  red-blooded  Americans 
who  do  not  thrill  at  the  sound  of  a  bugle. 
There  is  a  defiant  boldness  in  its  notes  that  stirs 
a  responsive  chord  in  every  heart,  be  it  of  the  gray- 
haired  old  veteran  or  of  the  chubby  small  boy.  Few 
of  us  can  resist  a  military  parade  and  many  of  us 
have  travelled  miles  to  see  one. 

But  not  a  great  number  of  us  have  had  an  oppor- 
tunity to  learn  the  mysteries  of  the  bugle  call. 
Though  the  voice  is  familiar,  we  do  not  know  the 
message.  And  so  it  remains  for  the  Edison  Phono- 
graph to  familiarize  the  American  people  with  this 
most  interesting  subject. 

Amberol  No.-  1069  is  the  first  of  two  Records 
which  together  will  contain  a  complete  "illustrated 
lecture"  upon  the  Bugle  Calls  of  the  United  States 
Army.  Before  each  call  is  sounded,  its  meaning  is 
clearly  announced,  so  that  the  listener  has  no  dif- 
ficulty in  identifying  the  various  commands. 

Instructive  and  entertaining,  the  Records  are  sure 
to  find  wide  favor  throughout  the  country  and 
should  make  their  way  to  every  home  that  contains 
a  real  live  boy — from  five  to  seventy-five. 


The  following  article  was  forwarded  to  us  by  the 
Southern  California  MusJfc  Co.,  of  Los  Angeles,  Cal., 
in  a  letter  which  we  quote  in  part: 

"In  one  of  the  display  windows  of  the  Southern 
California  Music  Co.,  332-334  So.  Broadway,  Los 
Angeles,  Cal.,  there  is  at  present  being  exhibited 
one  of  the  earliest  tin-foil  records  made  in  Tyrone, 
Pa.,  in  1878  by  Dr.  E.  O.  N.  Haberacker.  With 
this  tin-foil  record  is  displayed  an  enlarged  photo- 
graph of  Edison's  original  Phonograph,  of  which 
Dr.  Haberacker's  instrument  is  an  exact  duplicate. 
These  interesting  souvenirs  of  the  early  attempts 
at  sound  reproduction  are  attracting  much  attention 
in  the  windows  of  the  Southern  California  Music 
Co.  As  a  contrast  one  of  the  latest  model  steel 
cabinet  Edison  Business  Phonographs  is  displayed 
with  an  excellent  likeness  of  Edison  examining  the 
machine. 

"Dr.  Haberacker  read  one  of  the  first  accounts  of 
Edison's  success  in  producing  a  Phonograph  that 
would  talk  back,  and  from  the  description  he  made 
a  duplicate,  with  the  assistance  of  Will  L.  Ramsey. 
now  of  Los  Angeles.  Mr.  Ramsey  has  been  totally 
blind  for  twelve  or  thirteen  years,  and  was  forced 
to  drop  his  official  connection  with  the  Title  Insur- 
ance &  Trust  Co.,  of  Los  Angeles.  He  recently  has 
mastered  the  intricacies  of  the  typewriter,  and  now 
transcribes  rapidly  to  it  from  dictated  matter  on 
the  Edison  Business  Phonograph,  and  has  resumed 
active  business  with  the  Title  Co.,  with  which  he 
was  associated  for  many  years. 

"The  tin-foil  record  now  being  displayed  was 
presented  by  Dr.  Haberacker  as  a  souvenir  to  Mrs. 
F.  E.  McCullough  of  Los  Angeles,  and  it  was 
through  her  courtesy  that  the  public  is  now  view- 
ing a  rare  curiosity.  The  record  recorded  the 
doctor's  voice  as  he  repeated  'Old  Another  Hubbard,' 
and  'Mary  Had  a  Little  Lamb.'   He  first  produced 


the  sound  vibrations  by  the  aid  of  a  tallow  candle. 
When  the  needles  struck  the  paper  the  smoke  would 
be  scratched  away,  thus  showing  the  sound  marks 
on  the  paper.  It  was  about  this  time  that  Edison 
announced  that  he  had  invented  his  Phonograph, 
and  his  model  was  then  followed  by  Dr.  Haberacker. 

"Mr.  Ramsey  having  demonstrated  practically 
the  success  of  typewriting  with  the  aid  of  the  Edison 
Business  Phonograph,  another  blind  operator.  E. 
Wherry  Curtis,  of  Tulare,  Cal.,  upon  hearing  of  it, 
at  once  ordered  a  similar  instrument  for  bis  own 
use.  With  this  equipment  he  will  transcribe  court 
testimony  as  dictated  by  the  official  reporter  of  the 
Superior  Court  of  Tulare  County,  Cal." 

The  letter  reads  as  follows: 

"The  tin-foil  record  mentioned,  attracted  a  ^rood 
deal  of  attention  in  our  show  window  on  Broadway. 
I  had  an  enlargement  made  of  one  of  the  little  cuts 
of  Edison's  first  Phonograph,  and  had  it  mounted; 
this  in  connection  with  the  tin-foil  record,  and  the 
metal  cabinet  Edison  Business  Phonograph,  also 
the  picture  of  Edison  looking  at  E.  B.  P.  as 
published  in  the  anniversary  special  catalogue  of 
E.  B.  P.,  made  an  attractive  display  right  up  in 
the  center  of  one  of  our  big  windows. 

"Allow  us  to  take  this  opportunity  to  compliment 
you  on  the  "Monthly"  you  are  turning  out;  it  is 
mighty  interesting  reading  and  our  force  of  employ- 
ees in  the  Talking  Machine  Department  read  it 
every  month  from  cover  to  cover.  You  have  our 
name  down  for  a  special  extra  allowance  of  copies, 
and  we  see  to  it  that  they  are  distributed  through- 
out the  building  where  they  will  do  the  most  good." 


TT7R.  DORAX  of  Hempstead,  Texas,  is  an 
VV  •  enthusiastic  Edison  owner-as  the  following 
extract  from  his  letter  "to  the  Phonogram 
will  show.  In  our  reply,  we  explained  to  him  that 
if  the  Records  are  kept  in  the  original  cartons  in 
which  they  are  shipped,  it  is  unnecessary  to  rub 
them  before  playing  them.  If  however,  the  Records 
are  continually  exposed  to  the  dust,  and  are  left 
uncovered  in  racks  or  drawers,  the  suggestion  is  a 
good  one. 

"Being  the  proud  possessor  of  an  Edison  Amber- 
ola,  I  thought  that  you  may  want  to  hear  a  line  or 
two  from  me.  I  purchased  an  Amberola  during 
the  early  part  of  this  year,  and  now  have  the  four 
drawers  full  (100  records),  and  several  in  a  box 
on  the  outside.  My  selections  are  the  kind  that 
will  not  play  out,  and  are  good  at  any  time,  and 
they  are  favorites  with  all  that  hear  them.  I  have 
over  three  hundred  of  the  two-minute  records  all 
in  a  case  that  a  cabinet  maker  here  made  for  me. 
With  the  110  Amberol  records,  I  now  have  over 
400  records  in  all. 

"I  note  that  with  care  the  gold  moulded  records 
last,  having  had  several  since  you  first  began  making 
this  kind.  I  never  put  a  record  on  without  first 
rubbing  or  polishing  it  with  a  piece  of  red  flannel, 
which  rubs  off  the  cloudy  appearance  that  is  often 
found  on  records.  This.  I  think  has  a  great  deal  to 
do  with  preserving  them.  There  are  a  great  many 
talking  machines  here,  but  the  Edison  is  in  the 
majority.  The  Amberola  I  have  is  the  only  one 
of  that  kind  in  this  part  of  the  county,  and  every 
one  that  has  seen  and  heard  it,  pronounces  it^as 
being  perfect." 


8         EDISON    PHONOGRAPH   MONTHLY   FOR    JUNE,    1912 


RELATED  MERCHANDISE 


MANY  merchants  and  particularly 
the  small  ones,  seem  to  hold  to 
the  idea  that  their  Show  Windows 
must  at  all  times  show  a  sample  of  every 
line  of  merchandise  they  sell.  The  result 
is  that  their  windows  are  crowded,  ill-ar- 
ranged and  not  as  effective  as  the  windows 
of  those  who  decide  to  do  one  thing  at  a 
time  and  do  that  one  thing  well. 

There  is  no  objection  to  showing  re- 
lated merchandise  in  the  same  window 
and  this  plan  oft-times  assists  in  making  a 
more  attractive  display  out  of  the  prin- 
cipal object. 

Now  let  us  explain  the  term  "  related 
merchandise.'  Suppose  you  decide  to 
use  an  Edison  Phonograph  as  the  center 
of  attraction  in  your  display  window. 

The  proper  articles  to  show  in  con- 
junction with  it  are  musical  instruments, 


sheet  music,  Records,  etc. — things  which 
common  sense  tells  you  are  "related"  to 
the  Phonograph. 

When  you  select  a  bicycle  as  the  center 
of  attraction  surround  it  with  the  things 
that  a  cyclist  uses  in  addition  to  the 
bicycle. 

Always  try  to  have  one  article  stand 
out  prominently  as  the  center  of  at- 
traction. 

Change  your  windows  more  often  and 
only  use  one  line  of  "  related  merchan- 
dise" at  a  time. 

It  is  not  good  taste  or  good  business 
judgment  to  attempt  to  show  a  sample 
line  of  your  entire  stock  in  one  continuous 
monotonous  showing. 

Edison  window  displays  lend  variety 
to  a  Phonograph  Dealer's  displays.  Are 
you  using  them? 


-MOVING   PICTURE  THEATRES 

DO  you  ever  go  to  moving  picture  shows? 
What  do  you  think  of  the  near-singers  who 
howl  between  reels  in  some  theatres?  It 
probably  never  occurred  to  you  that  they  were 
inviting  you  to  sell  the  manager  a  Phonograph,  but 
that  is  the  case.  You  can  provide  real  music  in 
the  place  of  this  unfortunate  disturbance  and  in- 
cidentally bring  the  Edison  into  the  public  lime- 
light in  a  very  effective  way. 

You  could  easily  afford  to  sell  the  machine  on 
condition  that  you  receive  a  weekly  payment  equal 
to  the  weekly  salary  of  the  present  artist.  In  that 
way  you  emphasize  the  financial  saving  to  the 
manager,  because  there  is  no  present  increase  in 
expense  and  when  he  has  made  his  last  payment 
on  the  machine  he  has  simply  to  buy  a  few  Records 
occasionally  and  he  saves  the  difference  between 
the  singer's  salary  and  the  cost  of  the  Records. 
Moreover  the  Phonograph  becomes  a  permanent 
possession  while  he  has  nothing  to  show  for  the 
salary^he  has  been  paying. 

After  a  Dealer  has  sold  a  machine  to  a  picture 
theatre  he  will  have  little  difficulty  in  persuading 
the  proprietor  to  become  a  regular  purchaser  of 
Records,  every  week  or  every  month.  The  picture 
man  would  not  have  to  buy  many  each  time,  but 
he  would  need  a  few  new  selections  just  as  he  must 
change  his  films.  The  advantages  to  the  Dealer  of 
having  this  regular  sale  of  Records,  even  though  it 
may  not  be  a  large  one,  are  at  once  apparent. 

But  if  you  sell  a  machine  to  a  picture  theatre, 
don't  do  what  one  Edison  Dealer  did — ship  the 
machine  and  then  proceed  to  forget  it.    The  editor 


of  the  Monthly  dropped  into  a  photo-play  house  not 
long  ago  and  was  horrified  by  the  shrieks  of  a  rattling 
Phonograph  which  was  grinding  out  prehistoric 
tunes  from  worn-out  Records.  It  was  very  evident 
that  the  picture  man  did  sot  know  how  to  adjust 
the  machine  and  that  he  sorely  needed  the  Dealer's 
assistance  and  advice.  It  certainly  would  not  have 
taken  a  great  deal  of  salesmanship  to  have  disposed 
of  some  new  Records  and  made  that  machine 
thoroughly  up-to-date. 

PHONOGRAPHS  IN  MICHIGAN 
PRISON 

THE  prison  at  Marquette,  Mich.,  is  thoroughly 
up-to-date,  in  many  ways.  A  co-operative 
store  is  maintained  on  the  prison  grounds,  in 
which  nothing  but  prison  money  is  used.  This  is 
coined  especially  for  the  convicts,  passing  as  cur- 
rency within  the  confines  of  the  prison  yard. 

Unusual  liberty  is  given  the  inmates  who,  instead 
of  beginning  in  the  lowest  grade,  start  in  the  highest 
upon  first  entering  the  prison.  If  the  new  convict 
becomes  delinquent,  he  is  dropped  to  a  lower  grade 
and  must  work  his  way  up  again. 

In  consideration  of  these  radical  departures  from 
normal  prison  life,  it  is  not  astonishing  to  know 
that  Phonographs  are  quite  liberally  distributed 
about  the  place. 

With  the  Phonograph  taking  testimony  in  the 
courts,  instead  of  the  usual  court  stenographer; 
and  in  at  least  one  case,  entertaining  the  jurors 
in  a  lengthy  case,  it  would  appear  that  the  Phono- 
graph will  soon  become  a  State  institution.  How- 
ever, it  is  a  source  of  satisfaction  to  know  that  the 
Phonograph  is  contributing  to  the  cause  of  humanity 
by  helping  to  pass  the  endless  hours  for  the  unfor- 
tunates who  have  failed  to  fit  into  the  scheme  of 
things. 


EDISON    PHONOGRAPH    MONTHLY   FOR    JUNE,   1912 

THE  EDISON 
PHONOGRAPH 

is  the  popular  instrument  for  the  same 
reason  that  popular  music  is  popular — it 
makes  the  biggest  hit  with  the  biggest  crowd 

— not  only  because  of  its  great  popular  repertoire ;  not  only 
because  of  its  equally  noteworthy  classical  repertoire ;  not 
only  because  of  the  true-to-life  rendering  which  the 
sapphire  reproducing  point  insures;  not  only  because  of 
the  Amberol  Records,  or  because  it  is  the  instrument  on 
which  you  can  make  your  own  records  at  home — but, 
because  all  these  things  form  a  combination  which  every- 
one recognizes  as  the  greatest  thing  in  the  musical  world 
today — the  Edison  Phonograph. 

Edison  Phonographs,  $15.00  to  $200.00.  Edison  Standard 
Records,  35c.  Edison  Amberol  Records  (play  twice  as  long) ,  50c. 
Edison  Grand  Opera  Records,  75c.  to  $2.00. 


(This  space  for  Dealer's  name  and  address) 


,  This  month  we  place  Ready-made  Ad.  Electro  No.  30  at  the  dis- 
posal of  all  Dealers.  Those  who  cannot  use  the  large  electro  may 
obtain  a  cut  of  the  Phonograph  by  requesting  Stock  Electro  No.  789. 
Don't  forget  that  we  are  still  offering  to  supply  these  Electros  to  Dealers 
without  cost  provided  they  will  "show  us"  what  use  is  being  made  of 
them. 


10       EDISON    PHONOGRAPH    MONTHLY   FOR    JUNE,    1912 


A  MARVELOUS  INSTRUMENT 

WITHOUT  mentioning  any  private  busi- 
ness enterprise,  and  in  a  most  disinterested 
fashion,  it  may  not  come  amiss  to  say  a 
few  words  for  the  sound-reproducing  machines  that 
have  brought  music  as  it  is  sung  and  played  by 
great  artists  into  the  homes  of  the  people.  Under 
whatever  name  they  go,  whether  Phonograph, 
graphophone  or  talking  machine,  their  develop- 
ment during  the  past  few  years  has  been  mar- 
velously  beyond  all  possible  expectations  of  a 
decade  ago.  In  its  experimental  stage,  the  repro- 
duction of  the  human  voice  by  means  of  records 
resulted  in  little  more  than  a  caricature,  and  for 
that  reason  there  are  doubtless  multitudes  of  people 
who  do  not  realize  what  has  since  been  accom- 
plished by  persistent,  scientific  experiment. 

As  a  matter  of  fact,  and  without  exaggeration, 
it  may  be  said  that  the  records  as  they  are  made 
to-day  represent  the  actual  sound  that  they  repro- 
duce. Within  their  compass  comes  the  human  voice 
in  all  its  wide  range  from  the  highest  soprano  to 
the  lowest  bass,  the  cornet  and  other  brass  instru- 
ments, the  violin  and  other  stringed  instruments, 
the  clarinet  and  other  wood  instruments.  By  them, 
and  with  the  assistance  of  the  perfected  reproducing 
mechanism,  the  listener  will  hear  in  his  own  room 
to  an  almost  complete  illusion  the  music  of  the  opera 
house,  the_  concert  hall  and  the  theatre.  He  will 
not  hear  either  mimicry,  or  a  resembling  sound;  he 
will  hear  the  actual  voice  of  human  being  or  instru- 
ment itself. 

It  was  of  course  prejudicial  to  the  wide  popu- 
larization of  these  instruments  that  they  were 
put  on  the  market  long  before  they  should  have 
left  the  laboratory  of  the  inventor  and  experimen- 
ter. But  now  that  they  have  actually  reached  the 
goal  of  perfection,  there  is  no  reason  why  these 
prejudices  should  not  be  removed.  They  are  no 
longer  to  be  scoffed  at  and  scorned  as  beneath  the 
appreciation  of  devotees  of  high  art.  They  are 
high  art  itself,  and  in  their  contribution  to  the 
pleasures  of  life  they  may  be  counted  among  the 
wonders  of  the  age.  There  are  many  marvels  of 
the  twentieth  century,  and  not  the  least  of  these 
is  the  sound-reproducing  machine,  no  matter  under 
what  trade  name  it  is  manufactured  and  sold. — 
Boston  Budget. 


INQUIRIES  FROM  CHILDREN 

EVERY  little  while  we  receive  an  expostulation 
from  some  Dealer  to  the  effect  that  an  inquiry 
forwarded  to  him  for  follow-up  purposes 
proved  to  be  written  by  a  child.  In  the  first  place, 
that  is  not  our  fault  as  we  have  no  means  of  com- 
pelling people  to  state  their  ages  in  making  inquiries. 
We  pass  the  letter  on  to  the  Dealer  in  all  good  faith 
and  expect  him  to  pursue  the  lead  to  the  best  of 
his  ability. 

But  even  granting  that  some  inquiries  come 
from  children,  is  that  always  cause  for  lamentation? 
The  easiest  way  to  approach  a  mother  is  through 
her  child;  if  the  child  is  interested  enough  to  write 
us  about  the  Edison,  part  of  the  Dealer's  battle 
is  already  won  for  he  has  a  persistent  ally  in  that 


home — many  will  agree  that  "persistent'7  is  putting 
it  mildly.  So,  instead  of  giving  up  in  diseust  because 
the  inquirer  is  youthful,  cultivate  the  child  and 
through  it  reach  the  parent. 

An  enthusiastic  youngster  can  do  seme  wonderful 
sales  work  for  you  in  its  home  and  we  strongly 
advocate  making  a  regular  practice  of  gaining  the 
children's  interest  in  arousing  their  desire  for  the 
Edison.  They  can  be  made  a  great  factor  in  your 
sales  campaign,  and  should  not  be  overlooked  in 
the  future. 


COULD   THIS    POSSIBLY   HAPPEN 
TO  ANY  OF  YOUR  CUSTOMERS? 

John  Toth,  of  Siegfried,  bought  a  talking  machine  from 
J.  A.  W.,  the  music  dealer,  of  this  city,  on  the  installment 
plan.  After  making  a  few  purchases  Toth  failed  to  come  to 
time  with  the  payments.  Several  demands  failed  to  make 
him  pay  up,  but  finally  he  gave  as  the  reason  that  he  could 
get  only  one  tune  out  of  the  machine  and  that  when  he  desired 
the  "Blue  Danube  "Waltz,"  "The  Hungarian  Rhapsody," 
or  the  Slavic  dances  the  verdomt  machine  would  continue 
grinding  out  the  same  old  air.  The  explanation  was  given 
before  Alderman  Jones  when  the  hearing  in  the  charge  of  failing 
to  pay  was  held.  Toth  was  instructed  to  purchase  the  records 
of  the  pieces  he  wanted,  the  mechanism  of  the  machine  was 
explained  and  after  receiving  instruction  in  producing  the 
canned  music  he  paid  the  claim  and  the  cost  of  the  prosecution. 
— Allentown  Chronicle 

IT  does  not  seem  possible  that  even  a  competi- 
tor's Dealer  could  be  so  ignorant  of  the  first 
principles  of  salesmanship  as  to  permit  a  machine 
to  leave  his  store  without  instructing  the  pur- 
chaser thoroughly  in  every  detail  of  its  operation. 
But  even  admitting  the  fictitiousness  of  this 
item,  it  may  be  well  to  impress  upon  Dealers  that 
they  cannot  be  too  painstaking  in  their  explana- 
tions of  the  mechanical  details  of  every  Phonograph 
which  they  sell.  In  fact,  it  would  be  a  highly 
desirable  practice,  in  every  case  where  the  new 
purchaser  can  conveniently  call  at  the  Dealer's 
store,  to  insist  upon  his  operating  one  of  the  Dealer's 
machines,  in  order  that  his  lack,  of  skill  may  be 
readily  corrected  without  any  unnecessary  experi- 
menting at  his  home.  If  left  to  his  own  devices, 
the  unskillful  one  may  injure  his  new  machine — 
and  then  a  booster  becomes  a  knocker. 

Too  much  emphasis  cannot  be  laid  upon  the 
necessity  of  having  every  Phonograph  in  every 
home  working  at  its  very  best  ever}-  moment,  for 
a  poorly  adjusted  or  damaged  machine  hurts  both 
Record  and  Phonograph  sales.  It  is  an  accepted 
truth  in  all  cases  that  interest  in  any  object  ceases 
when  that  object  fails  to  perform  its  proper  func- 
tion—  and  the  Phonograph  is  by  no  means  an 
exception  to  that  rule. 

So  make  a  little  shop  rule  that  no  machine 
leaves  the  store  unless  the  purchaser  knows  how 
to  operate  it,  and  then  keep  your  eye  on  that 
machine  (figuratively  at  least)  to  see  that  it  is 
kept  in  good  running  condition. 


EDTSON    PHONOGRAPH    MONTHLY   FOR    JUNE,    1912       11 


New  Edison  Artists 


MILDRED  GRAHAM  REARDOX 

Dramatic  Soprano 


MRS.  REARDOX  has  the  distinction  of  being 
the  longest  retained  soloist  of  the  largest 
Methodist  Church  in  the  world — Calvary 
Methodist  Episcopal  Church  of  New  York  City, 
where  she  is  now  singing  for  the  sixth  year.  Before 
coming  to  New  York  she  was  soloist  in  St.  Paul's 
Cathedral,  Buffalo,  studying  under  Andrew  T. 
Webster.  Since  coming  to  New  York  she  has 
studied  with  Geo.  Henschel,  Mme.  Alaatja  von 
Niessen-Stone  and  Sig.  Aristide  Franciscbetti  of 
Rome. 

She  has  been  identified  with  church,  oratorio 
and  concert  work,  appearing  with  the  Schubert 
Quartet,  and  participating  in  many  notable  per- 
formances. The  rare  quality  of  her  high  and  bril- 
liant soprano  has  gained  wide  recognition  among 
the  musically  critical,  who  have  acclaimed  her 
voice  as  being  of  unusual  range  and' good  in  all- 
registers. 

"Seeing  the  article  in  the  Phonograph  Monthly 
'An  Easy  and  Effective  Way  to  Demonstrate  the 
Edison,'  I  thought  I  would  let  you  know  that  on 
April  9th  and  11th  last  at  the  first  annual  fair  and 
opening  of  the  new  building  and  lodge  rooms  of 
the  I.  0.  O.  F.,  I  furnished  music  in  the  club  rooms 
of  the  same.  I  used  a  Combination  Standard  with 
oak  music  master  cygnet  horn  and  the  words  of 
praise  for  this  outfit  were  worth  hearing.  I  kept 
a  list  of  those  who  appeared  most  interested,,  and 
I  am  pretty  sure  that  I  have  several  good  prospects. 
The  enclosed  clippings  will  give  an  idea  of  the  adver- 
tising this  gave  me." — Geo.  Hart,  Clairmont,  N.  H. 


HARVEY  W.  HINDERMYER 

Tenor 


MR.  HINDERMYER  is  a  native  of  Easton, 
Pa.,  but  the  greater  part  of  his  studies  were 
pursued  in  Philadelphia  under  the  direction 
of  W.  Warren  Shaw.  He  has  sung  in  musical 
festivals,  oratorios,  concerts  and  song  recitals  in  all 
the  principal  cities  east  of  the  Mississippi  and  has 
also  appeared  in  many  light  operas' such  as  "The 
Mikado,"  "The  Chimes  of  Normandy,"  "The 
Gondoliers"  and  Johann  Strauss'  "Die  Fleder- 
maus."  In  1908  he  toured  from  coast  to  coast  in 
Panama,  giving  eight  concerts.  As  soloist  of  the 
Cathedral  in  Philadelphia  and  of  the  Calvary 
Episcopal  Church  in  New  York,  Mr.  Hindermyer 
has  gained  a  most  enviable  reputation  as  an  inter- 
preter of  sacred  music. 

Mr.  Hindermyer's  voice  is  refreshing  in  its 
robustness — a  quality  which  so  few  sweet  tenor 
voices  possess.  Fresh,  unstrained,  combining  with 
its  rich  calibre  the  delicate  nuances  of  the  mezzo 
voce,  it  is  indeed  a  most  pleasing  instrument.  Mr. 
Hindermyer  is  a  thorough  musician,  has  excellent 
interpretive  powers,  that  tenderness  and  delicacy  of 
feeling  so  necessary  to  interpretive  perfection  and 
a  tastefulness  and  suavity  of  delivery  that  are 
noteworthy. 


Reginald  de  Koven's  great  light  opera  success 
"Robin  Hood"  is  having  a  brilliant  run  at  the  New 
Amsterdam  Theatre,  New  York.  Why  not  mention 
the  fact  to  your  patrons  and  play  over  Amberol  No. 
175:  Selections  from  "Robin  Hood"?  It  contains 
the  best  pieces  in  the  play — the  ones  that  are  mak- 
ing the  "hits"  to-dav. 


12       EDISON    PHONOGRAPH    MONTHLY   FOR    JUNE,    1912 


AMBEROL  CONCERT  RECORDS 

WE  have  now  listed  twenty-six  Amberol 
Concert  Records  and  we  find  that  they 
are  continually  increasing  in  popularity. 
They  have  been  on  the  market  long  enough  now  to 
establish  themselves  as  permanent  features  in  the 
Edison  line.  The}-  have  graduated  from  the  experi- 
mental stage  and  we  unhesitatingly  pronounce  them 
to  be  unqualified  successes.  Any  Dealer  who  has 
failed  to  take  them  up  because  he  regarded  them  as 
an  innovation  can  no  longer  afford  to  forego  the 
profits  they  assure. 

They  were  designed  to  catch  the  fancy  of  the 
great  mass  of  people  whose  taste  does  not  aspire  to 
grand  opera,  but  at  the  same  time  revolts  at  a 
ceaseless  stream  of  rag-time  "hits."  Everyone  en- 
joys popular  music  while  it  is  "popular,"  but  when 
the  hand-organs  and  itinerant  bands  begin  spread- 
ing the  joyful  tidings  broadcast  throughout  the 
land,  one  has  a  slight  tendency  to  lose  interest. 

But  even  the  most  devoted  rag-time  worshiper 
enjoys  real  music  for  a  change,  and  therein  lies  your 
chance  to  interest  him  in  the  Amberol  Concert. 
If  you  are  going  to  attempt  to  sell  first-class  musical 
selections  to  a  rag-time  fiend,  the  best  way  to  start 
is  by  offering  something  that  is  familiar — some- 
thing that  he  is  almost  sure  to  know.  The  appeal 
can  be  made  through  the  perfection  of  the  per- 
formance, and  in  the  case  of  the  Amberol  Concert 
selections  the  appeal  will  be  a  strong  one.  For  they 
are  the  work  of  truly  great  artists — singers  and  in- 
strumentalists of  the  highest  rank  in  the  music 
world  to-day.  As  for  the  familiarity  of  the  selec- 
tions.' the  Concert  list  presents  no  difficulties  along 
that  line  as  many  of  the  pieces  are  old  favorites. 

So  much  for  the  rag-time  enthusiast.  A  real 
music  lover  is  a  far  simpler  proposition  for  he  is 
always  in  a  receptive  mood.  He  need  but  hear  the 
Records  to  appreciate  them  and  to  realize  that  the 
pleasure  to  be  derived  from  them  is  lasting. 

The  July  Phonogram  is  a  special  Amberol  Concert 
number,  reviewing  the  Records  listed  up  to  and 
including  that  date,  and  giving  a  short  accqunt  of 
the  various  artists,  together  with  their  photographs. 
Ever}-  Dealer  ought  to  distribute  copies  among  all 
his  customers  who  own  machines  with  the  Amberol 
attachment. 

Go  after  the  A-  berol  Concert  trade.  There  is 
money  in  it  for  orh?r  Dealers — whv  not  for  vou? 


PROMOTION  PLAN 

ARE  you  letting  your  customers  work  for  you? 
They  would  be  glad  to  do  so  if  they  realized 
the   reward    in   store    for  them.     Get  them 
interested    in    the    Promotion    Plan    and    you    will 
increase    their   enthusiasm    for    their   own    Phono- 
graphs— and  that  means  added  Record  sales.     Not 


only  do  you  get  the  benefit  of  the  actual  sale  of  the 
machine  to  the  new  customer,  but  you  will  naturally 
become  the  source  of  his  Record  supplies. 

The  greatest  enthusiast  is  always  the  new  owner — 
the  Phonograph  is  a  novelty  and  therefore  more 
wonderful  and  more  absorbing  than  it  is  when  it 
has  been  in  the  home  a  year  or  more.  The  recent 
purchaser  invariably  calls  in  his  friends  to  hear  the 
new  marvel,  for  his  machine  is  always  much  better 
than  Smith's  or  Jones'  across  the  street.  The  way 
in  which  to  make  use  of  that  enthusiasm  is  to  broach 
the  Promotion  Plan  whenever  you  sell  a  machine. 
Explain  it  carefully  to  the  purchaser  and  then 
enclose  Form  1850  and  a  certificate  when  you  ship 
the  machine. 

The  scheme  is  not  a  theory,  but  it  has  been 
worked  successfully  by  many  Dealers.  Its  chief 
appeal  to  the  customer  is  the  fact  that  it  offers 
33.00  worth  of  Records  free.  That  is  always  an 
interesting  prospect  and  seldom  fails  to  attract 
attention,  while  the  fact  that  these  Records  cannot 
be  obtained  in  any  other  way,  refutes  any  ideas 
that  they  are  simply  old  selections  which  are  being 
disposed  of  in  this  way  because  they  failed  to  sell 
when  placed  upon  the  market.  Look  up  your  stock 
of  Form  1850  and  start  the  Promotion  Plan  going 
among  vour  customers. 


OLD   JEWISH    DIALECTS    PHONO- 
GRAPHED 

SOME  unusually  interesting  records  have  been 
added  to  the  Phonographic  archives  of  the 
Imperial  Academy  of  Sciences  in  Vienna. 

Delegates  sent  to  Jerusalem  succeeded  in  obtain- 
ing a  collection  of  various  Semitic  dialects  and 
ancient  Hebrew  religious  songs.  These  latter  in- 
clude melodies  originating  from  the  period  of  the 
Jewish  kingdom,  which  are  believed  to  have  been 
handed  down  untouched  by  outside  influences. 
They  bear  a  genuinely  Oriental  character,  but, 
musically  considered,  are  not  of  great  merit. 

Another  valuable  addition  to  the  archives  comes 
from  the  Caucasus,  in  records  of  various  dialects 
in  the  Georgian,  Armenian,  Tartar,  and  Mingrelian 
tongues.  These  will,  it  is  expected,  provide  rich 
material  for  comparative  language  studies. 

Dr.  Pospischil,  of  Olmiitz,  has  done  the  Academy 
a  great  service  in  gathering  together  records  from 
scattered  Croatian  villages  in  Moravia.  These  have 
been  found  to  be  absolutely  identical  with  the  pure 
Croatian  speech,  leaving  no  doubt  that  these  settle- 
ments are  of  Croatian  origin. 

Despite  their  German  surroundings,  the  people 
have  maintained  their  mother  tongue,  as  well  as 
keeping  up  various  Croatian  national  customs,  in- 
cluding a  sword  dance. 

The  Academy's  archives  already  contain  nearly 
fifteen  hundred  cylinder  records,  and  it  is  proposed 
to  issue  a  catalogue  of  the  first  thousand  shortly. 
The  work  has  attracted  a  good  deal  of  attention 
abroad,  and  similar  Phonographic  archives  have 
been  started  in  Rome  and  Zurich. 

Inquiries  to  a  similar  end  have  also  come  to  the 
Vienna  Academv  from  several  other  large  cities. — 
Pall  Mall  Gazette. 


EDISON    PHONOGRAPH    MONTHLY   FOR    JUNE,    1912       13 


The  Other  13,000 


Ml 

-  '-iLiffi 

EDISON  PHONOGRAPH  TOAST 
MASTER 

WILLIAM  A.  LUCKER,  Edison  Dealer  in 
St.  Paul,  Minn.,  has  sent  us  newspaper 
clippings  concerning  a  novel  use  which  has 
been  made  of  one  of  his  machines.  At  the  annual 
banquet  of  the  Minnesota  State  Delta  Upsilon 
Alumni  held  in  St.  Paul,  the  Edison  Phono- 
graph acted  as  toast  master,  the  Record  having  been 
prepared  with  the  assistance  of  Mr.  Lucker. 

The  banqueters  were  highly  pleased  with  the 
result  of  the  experiment,  and  acclaimed  the  innova- 
tion as  a  great  success.  In  view  of  the  success 
obtained  in  this  instance,  we  would  suggest  to 
other  Dealers  that  they  endeavor  to  obtain  per- 
mission from  other  banqueters  of  a  similar  nature 
to  use  a  machine  in  the  same  capacity. 


FH.  WINSLOW,  Edison  Dealer  at  Vinalhaven, 
#Me.,  sent  us  a  program  of  his  Phonograph 
Concert,  given  at  the  G.  A.  R.  Hall  on  Wash- 
ington's Birthday.  In  writing  of  the  incident,  he 
states  that  an  Opera  Model  was  used  and  that  it 
was  so  well  appreciated  that  the  ladies  of  the  Union 
Church  Society  have  invited  him  to  give  a  concert 
in  one  of  the  churches. 

Air.  Winslow  is  to  be  congratulated  upon  this 
effective  little  advertising  "stunt"  which  will 
undoubtedly  bear  fruit.  Other  Dealers  would  do 
well  to  profit  by  his  example  and  to  take  advantage- 
of  the  first  entertainment  or  concert  that  is  given 
in  their  respective  home  towns. 


THE  following  letter  recently  received  from 
George  P.  Austin  of  Oxnard,  Cal.,  is  published 
in  its  entirety  in  the  hope  that  his  experience 
with  the  higher-priced  Edison  machines  may  refute 
the  erroneous  ideas  of  those  Dealers  who  believe 
that  the  demand  to-day  is  for  the  cheap  machine 
only. 

"Enclosed  please  find  a  picture  of  one  corner  of 
my  Edison  department.  I  sell  ten  Edisons  to  one 
of  any  other  make  of  machines  and  two-thirds  of 
my  sales  are  Amberolas  and  Triumphs.  This  is  a 
town  of  thirty-five  hundred  people  and  the  Southern 
California  Music  Company  says  that  I  sell  more 
high-priced    Phonographs    than    any    small    town 


Dealer  in  their  territory.  I  carry  a  complete  stock 
of  American,  Mexican  and  Portuguese  Records,  and 
a  good  many  others  in  the  foreign  catalogue.  I 
always  have  on  hand  at  least  one  of  each  of  the 


different  styles  of  your  machines,  and  consider 
the  Edison  line  the  most  profitable  line  of  goods 
that  I  handle." 


LOST,  STRAYED  OR  STOLEN 

THE  MONTELIUS  PIANO  COMPANY  of 
Vancouver,  B.  C,  report  that  Edison  Home 
Machine  No.  382548,  which  they  sold  to 
Gilbert  R.  Miller  of  Victoria,  B.  C,  has  been 
taken  out  of  the  country,  presumably  to  Seattle  or 
vicinity.  Dealers  are  requested  to  keep  a  lookout 
for  the  machine  and  report  any  information  con- 
cerning it  to  that  Company. 


A  GOVERNMENT  department  does  not  make 
an  expenditure  without  ensuring  by  careful 
enquiry  and  comparison  that  it  is  getting 
the  best  article  obtainable  for  the  purpose  required, 
and  it  is  therefore,  a  matter  of  congratulation  for 
the  Edison  Company  that  their  "Amberola" 
Phonograph  has  been  selected  by  the  Belgian 
Government  to  be  used  in  the  Colonial  Museum 
at  Terveuren,  near  Brussels,  for  reproducing  to  the 
public  Records  which  were  made  in  the  Congo  of 
native  dialect,  songs,  musical  instruments,  etc.— 
Phono   Trader  and  Recorder. 


FORM  2207  ON  5  SPECIAL  "HITS" 

Form  2207  deals  with  five  "Hits" — "My  Sumu- 
run  Girl,"  "Hear  the  Pickaninny  Band,"  "Oh,  Mr. 
Dream  Man,"  "The  Gaby  Glide"— Winter  Garden 
and  "King  Chanticleer  Rag."  Circulate  it  freely — 
the  Records  are  sure  sellers. 


14        EDISON   PHONOGRAPH   MONTHLY   FOR   JUNE,    1912 


What  about  that  "Opera" 

Model? 

Read  what  Charles  L.  Rice  has 
to  say  on  the  subject : 


"Permit  me  to  say  that  in  my  opinion  after  play- 
ing your  latest  Concert  Records  on  my  Opera  machine 
that  I  have  a  means  of  reproducing  sound  not  equalled 
by  any  mechanism  on  the  market.  The  music  and 
singing  as  recorded  and  as  reproduced  by  your  instru- 
ment, the  Edison  Opera,  are  satisfying  for  the  most 
critical  and  searching;  artistic  and  thoroughly  compe- 
tent musically;  human  in  wonderful  degree;  exact  in 
reproducing  brass  tones  and  the  delicate  resonance  of 
violin  sounding  board;  astonishing  to  owners  of  other 
machines — of  which  I  am  one.  I  congratulate  you  on 
having  reached  this  stage  toward  perfecting  the  Phono- 
graph, and  I  congratulate  myself  on  having  possession 
of  the  Edison  Opera." 

This  looks  as  though  the  "Opera"  was 
making  good.  Are  you  pushing  it?  If 
not,  you  are   losing  time — and  money. 


EDISON    PHONOGRAPH    MONTHLY   FOR    JUNE,    1912       15 


New  Edison  Records 


Domestic  List  August,  1912 

THE  Edison  Records  listed  below  will  be  shipped  from  Orange  in  time  to 
reach  all  Jobbers  in  the  United  States  and  Canada  before  July  25th,  1912, 
all  things  being  favorable,  and  they  may  be  reshipped  to  Dealers  at  8 
A.  M.  on  July  24th.  They  must  not,  however,  be  exhibited,  demonstrated,  or  placed 
on  sale  by  Jobbers  or  Dealers  until  8  A.  M.  on  July  25th.  Supplements,  Phonograms 
and  Hangers  will  be  shipped  with  Records.  These  may  be  distributed  to  Dealers 
after  July  20th,  but  must  not  be  circulated  among  the  public  before  July  25th.  Job- 
bers and  Dealers  may,  however,  deposit  Supplements  and  Phonograms  in  Mail 
Boxes  or  Post  Offices  after  5  P.  M.  on  July  24th  for  delivery  on  the  morning  of  the 
25th.  Bulletins  will  be  mailed  direct  to  all  Dealers  from  Orange.  Jobbers  are  required 
to  place  orders  for  August  Records  on  or  before  June  10th.  Dealers  should  place 
August  orders  with  Jobbers  before  June  10th  to  insure  prompt  shipment  when 
Jobber's  stock  is  received. 


fwmu 

INCORPOBMED 

ORANGE.    N.    J. 


AMBEROL  CONCERT— 75c  each  in  the  United  States;  $1.00  each  in  Canada 

MARIE  RAPPOLD  and  Thomas  Chalmers!  How  compelling  is  rhe  power  of  rhe  "Barcarole" 
as  it  glide?  from  their  golden  throats  to  meet  the  throbbing  strains  of  the  orchestra.  It  is  a 
beautiful  song  presented  in  an  unsurpassable  manner.  Another  duet  of  an  equallv  sublime 
nature  is  the  mingling  of  de  Cisneros'  wonderfully  sympathetic  contralto  with  the  deep,  stirring 
tones  of  the  great  Paulo  Gruppe's  'cello.  It  is  glorious.  Or  If  one  cares  for  something  light,  fantastic, 
there  is  in  rhe  "Lento"  all  the  grace  and  delicacy  of  Fairyland  in  the  artistic  performance  of  the  Olive 
Mead  Quartet.  There  is  not  a  really  musical  person  in  the  country  who  will  not  find  within  him  a 
responsiveness  and  appreciative  understanding  as  he  listens  rapturously  to  these  beautiful  selections. 

28024  Barcarole — "The  Tales  of  Hoffmann* '  Marie  Rappold  and  Thomas  Chalmers 

Who  does  not  love  the  fascinating  rhythm  of  the  famous  Barcarole?  Offenbach's  "Talcs  of  Hoff- 
mann" was  all  the  rage  when  it  first  appeared  and  this  selection  has  never  lost  its  great  popular 
favor.  We  have  arranged  a  superb  orchestra  accompaniment  embodying  the  exact  exquisite  intro- 
duction which  the  duet  is  given  in  the  opera.  In  their  first  Edison  duet,  Mme.  Rappold  and  Mr. 
Chalmers  attain  perfect  harmony,  the  beautiful  soprano  and  well-rounded  baritone  voices  blending 
magnificently  in  this  familiar  air.  English  words  by  M.  Louise  Baum;  published  by  G.  Schirmer, 
New  York  City 

28025  Lento  from  "American  Quartette"  The  Olive  Meade  String  Quartet 

The  "American.  Quartette"  was  composed  by  Anton  Dvorak  while, the  eminent  composer  was  so- 
journing in  America,  acting  in  the  capacity  of  Director  of  the  National  Conservatory  in  Xew  York 
City,  in  1892-  This  Record  presents  the  gently  murmuring  Lento,  the  second  movement  of  the 
Quartette,  which  is  especially  popular  in  this  country  where  it  is  a  great  concert  and  chamber  music 
favorite.    The  melody  glides  easily  from  'cello  to  violin  through  a  delicately  woven  accompaniment. 

28040     O  Wert  Thou  in  the  Cauld  Blast— 'Cello  Obligato 

Eleonora  de  Cisneros  and  Paulo  Gruppe 

Robert  Burns'  famous  poem,  set  to  a  beautiful  air  by  Mendelssohn,  has  long  been  considered  a 
standard  concert  song  and  appears  frequently  upon  the  programs  cf  many  noted  singers.  We  feel 
confident,  however,  that  it  has  never  enjoyed  a  more  artistic  performance  than  that  given  it  here  by 

(Always  specify  on  your  orders  whether  you  want  Amberol  or  Standard  Records.) 


16       EDISON    PHONOGRAPH    MONTHLY  FOR    JUNE,    1912 

de  Cisneros  and  Gruppe.  The  magnificent  tones  of  the  great  contralto's  voice  are  mingled  with 
the  deep,  sonorous  notes  of  the  'cello  as  it  throbs  under  the  masterly  touch  of  the  noted  young  Dutch 
artist.  The  Record  is  a  rare  example  of  perfect  harmony  and  may  be  cited  as  a  triumph  in  recording. 
Piano  accompaniment.    Published  by  G.  Schirmer,  New  York  City. 

AMBEROL— 50c  each  in  the  United  States;  65c  each  in  Canada 

1065  Laughing  Love  New  York  Military  Band 

A  bright  and  catchy  instrumental  piece  which  is  a  great  European  success  and  has  gained  wide  popu- 
larity here.  Jt  is  being  played  by  all  the  leading  bands  and  orchestras  for  concerts  and  dances.  It 
is  in  fact  a  perfect  dance  selection  and  should  find  its  way  to  every  home.  Composer,  H.  Christine; 
publishers,  Jos.  W.  Stern  &  Company,  New  York  City. 

1066  Ma  Curly-headed  Babby  Harriet  Bawden 

Miss  Bawden,  a  new  Edison  soprano,  presents  a  charming  little  negro  lullaby  familiar  to  many. 
Mammy  rocks  her  little  curly-headed  pickaninny  and  croons  this  tender  little  love  song  while  the 
orchestra  gently  soothes  the  little  babe.  It  is  a  most  pleasing  Record.  Words  and  music  by  G.  H. 
Clutsam. 

lOe*7     I'm  Afraid,  Pretty  Maid,  I'm  Afraid  Ada  Jones  and  Billy  Murray 

Trving  Berlin  again!  But  he  cannot  come  too  often  if  he  continues  to  write  songs  like  this  clever 
conversational  duet  which  these  popular  singers  so  capitally  perform.  The  words  are  comic  and 
the  music  is  of  the  delightfully  tuneful  sort  which  every  one  immediately  whistles  and  hums. 
Orchestra  accompaniment.    Published  by  the  Ted  Snyder  Company  of  New  York  City. 

1068  Oriental  Rose— "Winter  Garden"  C.  W.  Harrison 

The  New  York  Winter  Garden  is  usually  associated  with  rag-time  "hits,"  but  the  fact  that  this 
exquisite  melody  is  one  of  the  greatest  successes  of  the  show  proves  that  the  idea  is  mistaken. 
For  this  is  a  beautiful  love  song  of  tenderest  sentiment,  placed  in  a  truly  Oriental  musical  setting 
of  changing  rhythmic  swing  and  occasional  pizzicato  orchestration  that  is  delightful.  Mr.  Harrison 
is  in  fine  voice,  his  beautifully  shaded  tones  and  the  graceful  ease  of  his  performance  adding  greatly 
to  the  charm  of  the  enchanting  air.  Words  and  music  by  Louis  A.  Hirsch.  Publisher,  Shapiro 
Music  Publishing  Co.,  New  York  City. 

1069  U.  S.  Army  Bugle  Calls— Part  1  Buglers  N.  Y.  Military  Band 

Our  Recording  experts  had  a  happy  thought  recently  that  there  must  be  a  certain  number  of 
Americans  who  would  be  interested  in  learning  more  about  the  official  bugle  calls  of  the  U.  S.  Army. 
So  they  produced  an  official  call  book,  gathered  the  buglers  of  the  N.  Y.  Military  Band  together 
and  procured  two  Records,  of  which  this  is  the  first.  "The  Records  ought  to  be  in  every  American 
home,"  says  an  Army  officer  who  heard  them,  "they  are  most  interesting  and  instructive."  Part  I 
contains  the  following  calls,  each  preceded  by  an  announcement  of  its  title:  First  Call;  Guard 
Mounting;  Full  Dress;  Overcoats;  Drill;  Stable;  Water;  Boots  and  Saddles;  Assembly;  Adjutant's 
Call;  To  the  Color;  Fire;  To  Arms;  To  Horse;  Reveille;  Attention;  Attention  to  Orders;  Forward 
March;  Halt;  Double  Time  March  and  Retreat.    Part  II  will  be  issued  next  month. 

1070  The  Show  Troupe  at  Pumpkin  Center  Cal  Stewart 

Uncle  Josh  relates  his  experiences  as  "Uncle  Tom"  when  he  became  leading  man  with  the  show 
troupe.  When  you  hear  him  tell  about  it,  you  will  regret  not  having  seen  the  show.  Josh  also  sings 
a  little  song  about  the  bill  of  fare  in  Heaven. 

1071  The  Ragtime  Goblin  Man  Collins  and  Harlan 

Vicious  though  he  may  be,  the  Goblin  Man  is  at  least  brought  to  our  attention  by  a  most  catchy 
ragtime  tune.  The  "spooky"  atmosphere  is  the  excellent  work  of  the  trombonist  and  "traps"  who, 
with  the  rest  of  the  orchestra,  are  right  in  the  goblin  spirit,  while  the  singers  themselves  are  un- 
questionably in  mortal  terror  of  the  phantom.  Music  by  Harry  Von  Tilzer;  words  by  Andrew  B. 
Sterling.    Published  by  Harry  Von  Tilzer  Music  Publishing  Co.,  New  York  City. 

1072  'Tis  All  That  I  Can  Say  Reed  Miller 

A  distinctly  superior  composition  by  Hope  Temple,  a  noted  English  composer.  Mr.  Miller's  per- 
formance could  not  be  bettered;  his  clear,  virile  tones  and  the  great  power  of  his  voice  are  magnificent. 
In  the  second  verse  a  violin  obligato  adds  to  the  beauty  of  the  orchestral  setting.  Words  by  Tom 
Hood.    Published  by  G.  Schirmer,  New  York  City. 

1073  Fireflies  American  Standard  Orchestra 

Styled  by  its  composer  an  "Idyll"  and  companion  piece  to  his  great,  popular  success  "Glow-worm," 
this  is  indeed  a  gem.  Wonderful  crashing  minor  chords,  waltz  time,  a  melody  floating  lightly  as  the 
firefly,  a  'cello  obligato  like  the  musical  hum  of  a  honey-laden  bee,  all  add  their  quota  to  the  charm 
of  the  selection.     Paul  Lincke,  composer;  Jos.  W.  Stern  &  Company,  New  York  City,  publishers. 

1074  My  Sumurun  Girl— "Winter  Garden"  Walter  Van  Brunt  and  Chorus 

The  biggest  song  "hit"  in  the  New  York  Winter^Garden,  though  very  "Broadway"  in  subject 
matter,  was  suggested  by  the  wonderful  Oriental  pantomime  "Sumurun."  The  melody  is  decidedly 
characteristic  of  the  far  East  but  contains  liberal  ragtime  embellishments.  Walter  Van  Brunt 
gives  the  cleverest  possible  interpretation  of  the  great  favorite  and  the  chorus  assists  admirably 

(Always  specify  on  your  orders  whether  you  want  Amber ol  or  Standard  Records.) 


EDISON    PHONOGRAPH    MONTHLY  FOR    JUNE,    1912       17 

in  producing  a  perfect  effect  of  stage  realism  which  will  be  appreciated  by  those  who  already  "rave" 
over  the  song  and  by  those  who  hear  it  for  the'first  time  on  the  Edison.  Orchestra  accompaniment. 
Music  by  Louis  A.  Hirsch,  words  by  Al.  Jolson.  Published  by  Shapiro  Music  Publishing  Company 
of  New  York  City. 

1075  As  We  Parted  at  the  Gate  Harvey  Hindermyer  and   Donald   Chalmers 
As  a  Standard  number  this  sentimental  duet  has  long  been  a  favorite.    The  enunciation  is  so  perfect 
that  the  love  story  can  easily  be  followed  as  the  well  harmonized  voices  sing  the  familiar  melody. 
Messrs.  Hindermyer  and  Chalmers  comprise  a  comparatively  new  duet  team,  but  their  work  has 
already  found  wide  favor.     Orchestra  accompaniment.     Words  and  music  by  E.  Austin  Keith. 

1076  Sauerkraut  Is  Bully  Medley  George  P.  Watson 
Mr.  Watson  in  performing  this  German  dialect  Record  shows  marked  ability  not  only  as  a  comedian 
but  as  a  yodeler.  In  addition  to  the  encomium  upon  sauerkraut  he  relates  his  experiences  as  a  nurse 
girl,  and  they  are  ludicrous  indeed.    Orchestra  accompaniment. 

1077  Y  Como  le  Va — Tango  Argentino  Edison  Concert  Band 
The  Tango  has  captured  America  through  its  seductive  and  fascinating  appeal  to  the  love  of  rhythmic 
tonal  expression.    The  semi-oriental  syncopations  of  the  old  Spanish  measure  receive  added  intensity 

in  their  South  American  development.  This  favorite  Tango  selection  is  recorded  here  with  castanets 
assisting  to  produce  the  real  Spanish  atmosphere.  J.  Valverde,  composer;  G.  Schirmer,  New  York 
City,  publisher: 

1078  Take  This  Letter  to  My  Mother  Will  Oakland  and  Chorus 
Will  Oakland  has  sung  many  familiar  ballads,  but  few  of  them  are  more  popular  than  this  song  of 
filial  devotion.    The  Record  is  notable  for  the  almost  perfect  enunciation  of  the  soloist  and  the  chorus 
which  obtains  exquisite  harmony  in  the  refrain.    Orchestra  accompaniment.    Words  and  music  bv 
WillS.  Hays.     ' 

*1079     A  Night  in  Venice  Elizabeth  Spencer  and  C.  W.  Harrison 

It  is  most  delightful  to  hear  artists  whose  singing  is  unquestionably  done  with  consummate  ease.  It 
is  immediately  the  case  with  Miss  Spencer  and  Mr.  Harrison,  both  of  whom  are  singers  of  rare  ability. 
Their  clear,  pure  tones  harmonize  perfectly  in  this  familiar  duet,  the  graceful  easy  swing  of  which 
is  suggestive  of  the  quiet  waters  of  the  canals  and  the  silently  gliding  gondolas.  Music  by  G. 
Lucantoni;  English  words  by  H.  Millard.    Published  by  G.  Schirmer,  New  York  City. 

1080  Movin'   Man  Don't  Take  My  Baby  Grand  Billy  Murray  and   Chorus 
One  of  Ted  Snyder's  latest  compositions  that  is  rapidly  gaining  well  deserved  popularity.    The  rag- 
time swing  is  irresistible  and  opportunities  for  harmony  are  all  taken  advantage  of  by  the  excellent 
chorus  which  has  come  to  remove  the  baby  grand,  while  the  orchestra  just  cannot  help  adding  a  few 
extra  touches.    Words  by  Bert  Kalmar;  published  by  the  Ted  Snyder  Co.,  New  York  City. 

1081  Passing  Review — Patrol  National  Guard  Fife  and  Drum   Corps 
A  stirring  selection  of  patriotic  airs  including  a  favorite  English,  Scotch  and  Irish  melody,  with 
bugle  fanfares  between  the  numbers,  played. with  excellent  approaching  and  passing  effects.    The  airs 
are:     "Battle  Cry  of  Freedom,"  "Red,  White  and  Blue,"  "The  Mocking  Bird,"  "Haste  to  the 
Wedding,"  "The  Campbell's  are  Coming,"  "St.  Patrick's  Day"  besides  Bugle  Calls. 

1082  Lead  Me  to  That  Beautiful  Band  Stella  Mayhew 
A  romping  coon  song — but  that  isn't  all.  In  the  first  place  inimitable  Stella  Mayhew  shouts  it;  and  in 
the  second  place,  every  time  the  singer  mentions  a  musical  instrument  we  have  a  solo  upon  it  —  be  it 
trombone,  cornet,  piccolo  or  clarinet.  It  is  one  of  the  funniest  Records  we  have  ever  listed  and  it 
reflects  great  credit  upon  E.  Ray  Goetz  and  Irving  Berlin,  the  composers.  Orchestra  accompaniment. 
Published  by  the  Ted  Snyder  Co.,  New  York  City. 

1083  That  Slippery  Slide  Trombone  Premier  Quartet 
Invariably  a  song  receives  full  justice  when  sung  by  the  Premier  Quartet.  In  this  case  the  singers 
':ave  almost  surpassed  themselves,  the  infectious  swing  of  the  piece  having  its  inevitable  effect  upon 
Their  performance.  Humming  and  other  delightful  effects  are  greatly  heightened  by  the  notoriety 
necessarily  accorded  to  the  trombone.  Orchestra  accompaniment.  Music  by  Egbert  Van  Alstyne; 
words  by  Harry  Williams.     Published  by  Jerome  H.  Remick  &  Co.,  New  York  City. 

1084  Embarrassment  Mildred  Graham  Reardon 
Mildred  G.  Reardon,  one  of  the  best  known  choir  sopranos  in  this  country,  has  chosen  as  her  first 
Edison  Record,  Franz  Abt's  charming  little  gem  which  has  long  been  a  favorite.  Abt  was  a  most 
prolific  composer  and' many  of  his  works  have  stood  the  test  of  time,  their  popularity  being  due  to 
their  flowing,  elegant  style.  The  orchestra  accompaniment  is  exquisite.  Published  by  G.  Schirmer, 
New  York  City. 

1085  Romance  from  "L'Eclair"  Venetian   Instrumental  Trio 
Tliis  exquisite  melody  is  familiar  to  many  as  the  song  "Bright  Star  of  Hope,"  from  "L'Eclair"  the 
sparkling  comic  opera  by  Jacques  Francois  Halevy.    Its  popularity  has  caused  it  to  be  arranged  for 
many  instruments,  but  we  are  confident  that  it  has  never  been  better  performed  than  by  the  violin, 
flute  and  harp  of  the  gifted  Venetian  Instrumental  Trio.    In  its  very  simplicity  there  is  nobility  and 
beauty  which  strike  a  responsive  chord  in  every  musical  heart. 

1086  Please  Don't  Take  My  Lovin'  Man  Away  Anna  Chandler  and  Chorus 
Miss  Chandler  has  been  winning  her  vaudeville  audiences  with  this  song  which  is  the  creation  of 


This  selection  will  be  illustrated  on  cover  of  August  Phonogram 


18       EDISON    PHONOGRAPH    MONTHLY   FOR    JUNE,    1912 

Albert.  Von  Tilzer,  composer  of  "That  Hypnotizing  Man"  and  "Good  Night,  Mr.  Moon."  And 
small  wonder,  for  it  has  all  the  ear  marks  of  a  popular  "hit" — somewhat  "raggy,"  a  captivating 
swing,  introducing  a  snatch  of  an  old  favorite  air,  and  wonderful  harmony  effects  in  the  chorus. 
Orchestra  accompaniment.  Words  by  Lew  Brown;  published  by  the  York  Music  Co.,  New  York 
City. 

1087  Shall  You?     Shall  I?  Edison  Mixed  Quartet 

A  sacred  song  familiar  to  thousands  of  church  goers  has  been  recorded  by  this  excellent  mixed  quartet 
that  it  might  receive  all  the  advantages  of  beautifully  shaded  tones  and  expression.  Orchestra 
accompaniment.     Words  and  music  by  James  McGranahan. 

1088  Where  the  Silvery  Colorado  Wends  Its  Way  Irving  Gillette  and  Chorus 

One  of  the  most  successful  songs  in  our  standard  list,  this  old  sentimental  favorite  is  still  enjoying 
wide  popularity.  The  entire  song  is  presented,  with  a  subdued  mixed  chorus  gently  humming 
the  dreamy  refrain.  Orchestra  accompaniment.  Music  by  Charles  Avril;  words  by  C.  H.  Scoggins. 
Will  Rossiter,  Chicago,  is  the  publisher. 

1089  Black  Diamond  Rag  New  York  Military  Band 

A  wonderful  dance  Record!  The  dash  and  swing  of  this  capital  "rag"  fairly  compels  one  to  dance. 
The  spirited  performance  of  this  popular  band  could  not  be  excelled  and  is  in  fact  the  last  word 
in  band  recording.  Henry  Lodge,  its  composer,  also  wrote  "Temptation  Rag"  (Amberol  No.  539). 
Published  by  M.'Witmark  &  Sons,  New  York  City. 

INTERNATIONAL  ASSOCIATION  QUARTET 

Paul  J.  Gilbert  (first  tenor),  P.  H.  Metcalf  (second  tenor),  C.  M.  Keeler  (first  bass)  and  Ed. 
W.  Peck  (second  bass)  form  the  greatest  sacred  music  quartet  in  America.  They  have  been  singing 
together  ever  since  1897  and  have  in  that  time  sung  at  nearly  all  the  national  gatherings  of  the 
great  present  day  religious  movements.  The  quartet  has  for  years  been  an  important  factor  in  the 
famous  summer  conferences  at  Lake  Geneva,  Northfield  and  Lake  George,  and  it  has  added  to  its 
laurels  the  playing  of  a  very  prominent  part  in  the  gigantic  Men  and  Religious  Forward  Movement. 
From  the  quartet's  extensive  repertoire  we  have  culled  six  of  the  most  spiritually  significant  and 
musically  superb  hymns.  They  are  presented  without  accompaniment,  in  the  same  clear,  sweet, 
sincere  manner  which  has  made  the  quartet  famous. 

AMBEROL — 50  cents  each  in  the  United  States;  65  cents  each  in  Canada 

1090  The  Church  in  the  Wildwood  The  International  Association   Quartet 

1091  Remember  Now  Thy  Creator  The  International  Association  Quartet 

1092  What  Did  He  Do?  The  International  Association  Quartet 

1093  The  Riches  of  Love  The  International  Association  Quartet 

1094  Blessed  Is  He  That  Readeth  The  International  Association  Quartet 

1095  The  Shepherd  True.  The   International  Association   Quartet 

STANDARD— 35  cents  each  in  the  United  States;  40  cents  each  in  Canada 

10566  Viva  la  Jota- — Spanish  Dance  National   (London)  Military  Band 

The  brilliant  vivacity  of  this  Spanish  dance  has  long  made  it  a  favorite  abroad  where  it  has  been  in 
great  demand.  The  famous  British  band  plays  with  a  snap  and  dash  that  could  not  be  excelled. 
Composer,  P.  Marquina;   publishers,  Boosey  &  Co.,  London,  Eng. 

10567  Oh,  Mr.  Dream  Man  Ada  Jones 

There  seems  to  be  no  let  up  to  the  demand  for  Jimmie  Monaco's  great  "hit."  It  has  taken  rank  with 
the  best  of  the  popular  songs  and  is  more  than  holding  its  own.  Ada  Jones  also  sang  the  song  for  our 
Amberol  list  and  it  has  proven  a  "best  seller."  Orchestra  accompaniment.  Published  by  Harry 
Von  Tilzer  Music  Publishing  Co.,  New  York  City. 

10568  Hear  the  Pickaninny  Band  Walter  Van  Brunt  and  Chorus 

The  catchy  swing  of  this  coon  song  has  proven  "too  much"  for  the  public  for  it  cannot  seem  to 
hear  enough  of  the  Pickaninny  Band.  Walter  Van  Brunt  popularized  it  on  the  Edison  and  he  has 
repeated  his  performance  for  the  Standard  list,  with  the  harmonious  assistance  of  the  same  chorus. 
Orchestra  accompaniment.  Music  by  Seymour  Furth;  words  by  Wm.  J.  Vandeveer.  Published  by 
Jos.  Morris  Music  Co.,  New  York  City. 

10569  The  Roses,  the  Robins  and  You  Harvey  Hindermyer  and  Donald  Chalmers 

A  beautiful  sentimental  song  with  a  dreamy  waltz  time  running  through  its  melody,  the  selection 
affords  an  excellent  opportunity  for  these  two  singers  to  demonstrate  their  really  superior  ability  in 
obtaining  concerted  harmony,  for  their  voices  combine  most  happily.  Music  by  Howard  T.  Googins; 
words  by  Ernest  B.  Orne.    Published  by  the  Orne  Publishing  Co.,  Portland,  Me. 

(Always  specify  on  your  orders  whether  you  want  Amberol  or  Standard  Records.) 


EDISON    PHONOGRAPH    MONTHLY  FOR    JUNE,   1912       19 

10570     Everybody's  Doing  It  Now  Premier   Quartet 

Irving  Berlin's  big  "hit"  was  so  much  in  demand  among  Edison  owners  that  we  have  placed  it  at  the 
services  of  the  Standard  patrons  in  the  same  form  in  which  it  was  previously  listed.  Orchestra 
accompaniment.     Published  by  Ted  Snyder  Co.,  New  York  City. 


Foreign  List  June,  1912 


12446 

12447 

12448 

12449 
12450 
12451 

12452 

12453 

12454 
12455 


14147 
14148 

14149 
14150 
14151 

14152 


BRITISH  AMBEROL  FOR  JUNE 

Regimental  Marches  No.  1,  Brigade  of  Guards 

National  Military  Band 
Meet  Ale  Tonight  in  Dreamland,  Friedmann 

Glandon  Roberts 
Keep  on  Toddling  Along,  Godfrey  &  Williams 

Billy  Williams 
God  Save  Ireland,  Sullivan  David  Brazell 

See  What  Percy's  Picked  Up  in  the  Park     Rose  Hayes 
When  Your  Luck  is  in,  Ellerton  Eff  Mayne 

Stanley  Kirkby 
Charge  of  the  Light  Brigade,  Lord  Tennyson 

Bransby  Williams 
March  of  the.  Cameron  Men,  Campbell 

T.  F.  Kinniburgh 
Silly  Ass,  David  y  Arthurs  Jack  Charman 

Selection  from  Iolanthe,  Sullivan 

H.  M.  Irish  Guards  Band 
BRITISH  STANDARD  FOR  JUNE 
The  Crabs  Crawl,  De  Blanc       National  Military  Band 
Yesterday  You  Called  Me  Sweetheart,  Penso 

Thomas  Jackson 
Joshu-ah,  Arthurs  E2  Lee  Stanley  Kirkby 

Anna  Maria  Rose  Hayes 

I'd  Like  to  Live  in  Dreamland,  Mellor,  Gifford  & 

Cooke  Stanley  Kirkby  &  Thomas  Jackson 

Hooray!    It's  Early  Closing  Day,  Maurice  Scott 

Jack  Charman 


GERMAN  AMBEROL  FOR  JUNE 

15241  Mein  Traum,  Walzer,  Emil  Waldteufel 

Johann  Strauss  Orchester 

15242  In  Diesen  Heil'gen  Hallen,  Mozart         Th.  Lattermann 

15243  Der  Negersklave,  Moritz  Peuschel  Elite  Quartett 

15244  Einmal  mocht'  ich  mein  Elternhaus  noch  sehen 

Willi  Sieber  Max  Kuttner 

15245  O  du  Schlimmer,  du  willst  immer,  Emil  Maizvald& 

Robert  Blum  Grete  Wiedecke 

15246  Mondnacht  auf  der  Alster,  Walzer,  Oscar  Fetras 

Johann  Strauss  Orchester 
GERMAN  STANDARD  FOR  JUNE 

16240  Kukekama-Estapo,  afrik,  Interm.,  Paul  Lincke 

Johann  Strauss  Orchester 

16241  Geburtstagsgruss,  Gustav  Schonwald 

Gustav  Schonwald 

16242  Fiedel  und  Bmmmbass,  Hermann  Wesseler 

Elite  Quartett 

16243  Emil  mir  juckt's,  Richard  Sell  &  Edmund  Ponischil 

Grete  Wiedecke 

16244  Komm  doch  nach  Haus,  Willy  Bredschneider 

Johann  Strauss  Orchester  mit  Chor 
SPANISH  AMBEROL  FOR  JUNE 

8060  El  Diablo  en  el  Poder — Romanza — "En  mi  ausencia," 

F.  A.  Barbieri  Jose  Frances 

8061  La  Paloma — Habanera,  S.  Iradier  Alicia  del  Pino 

SPANISH  STANDARD  FOR  JUNE 
21291     El  Juramento — Duo — "^Es  el  desden  acero?" 

J.  Gastambide  Jose  Frances,  y  Alicia  del  Pino 


EDISON  REPRODUCER  PARTS,  MODEL  "O' 

20603     Diaphragm  with  Crosshead $ 

20482  "         Gasket 

20478  "  Steel  Washer i 

20479  "  Paper  Washer,  Plain 

20480  "  "  "      Cupped 

20481-N  "  Clamping  Ring 

3286  Reproducer  Weight   (with   Stop  Pins,   Limit  Stop   and   Centering  Screw 

Bearing) 

20820     Swivel  Plate  and  Shaft 

21136         "  "     Indicator  and  Pointer 

20510        "  "     Knob  Pin 

20470         "  "     Centering  Screw 

20629        "  "  "  "     Lock  Nut 

20797        "  "     Springs < 

20483  "  "     Shaft  Bearing ~. 

20484  "  "         "  "      Nut 

20594     Reproducer  Buttons  (2  and  4  Minute)  and  Arm 

20778  Button  Arm  Knuckle  with  Connecting  Link  and  Wire 

20599  "  "        "  "        Screw 

20601  "  "        "    Pin 

3296  "  Weight  Limit  Screw 

219  "                 ."      Hinge  Screw 

20696  "  "      Swivel  Hinge 


List. 

Net. 

.50  each 

3  .25 

.20    " 

.10 

.10    " 

.05 

.25  doz. 

•uy2 

.25     " 

.ny2 

.75  each 

•wa 

1.50    " 

.75 

1.00    " 

.50 

.35     " 

■  17V2 

.05     " 

•02^ 

.15    " 

•07K 

.05     " 

■02V2 

.10    " 

.05 

.20    " 

.10 

.05    " 

•02^ 

3.00    " 

1.75 

.35     " 

•ny2 

.05     " 

■02y2 

.05     " 

•oiy2 

.05     " 

•oiy2 

.05    " 

.02y2 

.25     " 

xiy* 

In  the  May  issue  we  cautioned  Dealers  to  address 
all  mail  intended  for  this  company  to  Thomas  A. 
Edison,  Incorporated.  Any  letter  simply  ad- 
dressed to  Thomas  A.  Edison  goes  to  Mr.  Edison's 
laboratory  and  is  then  opened  and  re-directed  to 
the  person  for  whom  it  is  intended.  Every  bit  of 
that  work  is  an  unnecessary  waste  of  someone's 
time. 


But  that  which  concerns  the  Dealer  most  is  the 
delay  which  is  frequently  caused  by  this  process. 
Investigations  of  complaints  that  orders  were  not  fill- 
ed promptly,  or  requests  were  not  complied  with  im- 
mediately, have  frequently  shown  that  the  letter  had 
found  its  way  to  the  department  via  the  laboratory. 

It  doesn't  take  long  to  write  "Inc.,"  but  it  takes 
time  to  repair  the  deficiency. 


Jobbers  of  Edison  Phonographs  and  Records 


ALA.,    Birmingham — Talking1    Machine    Co. 
Mobile — W.   H.   Reynalds. 

CAL.,  Loi  Angeles — Southern  Cal.  Music  Co. 
San  Francisco — Pacific  Phonograph  Co. 

COLO.,  Denver — Denver  Dry  Goods  Co. 
Hext  Music   Co. 

CONN..  New  Haven — Pardee-Ellenberger  Co. 

D.  C,  Washington — E.  F.  Droop  &  Sons  Co. 

©A.,  Atlanta — Atlanta  Phonograph  Co. 
Waycross— Youmans   Jewelry   Co. 

IDAHO.  Boise — Eilers  Music  House. 

ILL..,  Chicago — Babson  Bros. 

Lyon  &  Healy. 

James  I.   Lyons. 

Rudolph  Wurlitzer  Co. 
Peoria — Peoria   Phonograph   Co. 

Putnam -Page  Co.,  Inc. 
Quincy — Quincy  Phonograph  Co. 

IND.,  Indianapolis — Kipp-Link        Phonograph 
Co. 

IOWA,  Des  Moines— Harger  &  Blish. 
Sioux  City — Harger  &  Blish. 

MAINS,  Bangor — S.   L.  Crosby  Co. 

Portland — Portland  Sporting  Goods  Co. 

HD.,  Baltimore — E.   F.   Droop  &   Sons   Co. 

MASS.,  Boston — Eastern  Talking  Machine  Co. 
Iver  Johnson  Sptg.  Goods  Co. 
Pardee-Ellenberger  Co. 
Lowell — Thomas  Wardell. 

MICH.,  Detroit — American  Phono.  Co. 
Grinnell  Bros. 

MINN.,   Minneapolis — Laurence   H.   Lucker. 
St.  Paul — W.  J.  Dyer  &  Bro. 
Koehler  &  Hinrichs. 

MO.,  Kansas  City — J.  W.  Jenkins'   Sons  Music 
Co. 
Schmelzer   Arms   Co. 
St.  Louis — Silverstone  Talk.  Mach.  Co. 

MONT.,   Helena — Montana   Phono.   Co. 

NEB.,    Omaha — Shultz  Bros. 

N.  H.,  Manchester — John  B.  Varick  Co. 

N.  J.,  Hoboken — Eclipse  Phono.  Co. 
Newark — Edisonia  Co. 
Paterson — James  K.  O'Dea. 

W.  Y.,  Albany — Finch   &  Hahn. 
Buffalo — "W*.  D.  Andrews. 

Neal,   Clark  &   Neal   Co. 
filmira — Elmira  Arms  Co. 
Gloversville — American  Phono.  Co. 


New   York   City— Blackman    Talking   Ma- 
chine  Cc. 
J.  F.  Blackman  &  Son. 
I.    Davega,    Jr.,,  Inc. 
S.   B.  Davega  Co. 
Greenhut-Siegel-Cooper   Co. 
John    Wanamaker. 

Oswego — Frank   E.    Bolway. 
Rochester — Talking  Machine  Co. 
Syracuse — W.   D.  Andrews. 
Utica — Arthur  F.   Ferriss. 
William   Harrison. 

OHIO,  Cincinnati — Rudolph  Wurlitzer  Co. 
Cleveland — Laurence    H.    Lucker. 
Columbus — Perry  B.  Whitsit  Co. 
Newark — Ball-Fintze  Co. 
Toledo — Hayes  Music  Co. 

OKLA.,    Oklahoma   City — Schmelzer   Arms    Co. 
OREGON,  Portland — Graves  Music   Co. 

PENNA.,    Philadelphia— Louis  Buehn  &  Bro. 

C.  J.  Heppe  &  Son. 

Lit   Brothers. 

Penn  Phonograph  Co. 

John  Wanamaker. 

H.  A.  Weymann  &  Son. 
Pittsburg — Louis   Buehn   &   Bro. 
Scranton — Ackerman  &  Co. 

Technical   Supply  Co. 
Williamsport — W.  A.  Myers. 

R,  I.,  Providence — J.  A.  Foster  Co. 
J.   Samuels  &  Bro. 

TENN.,  Memphis — F.   M.   Atwood. 
O.    K.    Houck   Piano    Co. 

TEX.,  Dallas — Southern  Talking  Machine  Co. 
El  Paso — W.  G.  Walz  Co. 
Fort  WTorth — L.    Shepherd  &    Co. 
Houston — Houston   Phonograph  Co. 
San    Antonio — H.    C.    Rees    Optical    Co. 

UTAH,  Ogden — Proudflt  Sporting  Goods  Co. 
Salt  Lake  City — Consolidated  Music  Co. 

VT„  Burlington — American  Phono.  Co. 

VA.,  Richmond — C.  B.  Haynes  &  Co. 

WASH.,  Seattle — Eilers  Music  House. 
Spokane — Graves  Music  Co. 

WIS.,  Milwaukee — Laurence  McGreal. 

CANADA,  Ctuebec— C.  Robitaille. 

Montreal — R  S.  Williams  &  Sons  Co.,  Ltd. 
St.  John— W.  H.  Thorne  &  Co.,  Ltd. 
Toronto — R   S.  Williams  &  Sons  Co.,  Ltd. 
Vancouver — M.  W.  Waitt  &  Co.,  Ltd. 
Winnipeg — R.  S.  Williams  &  Sons  Co.,  Ltd. 

Babson   Bros. 
Calgary — R.   S.  Williams  &  Sons  Co.,  Ltd. 


EDISON 

PHONOGRAPH 
MONTH 


VOL.  X 


July,   1912 


No.  7 


ON  Monday,  June  24th,  Mr.  Edison  was  presented  with  a  handsome 
flag  by  the  Edison  Electric  Illuminating  Company  of  Boston.  The 
picture  shows  Mr.  Edison  in  the  act  of  receiving  the  flag  from  W.  H. 
Atkins,  General  Supt.  of  the  Boston  Edison  Co.,  who  made  a  brief  pres- 
entation speech.      {An  account  of  the  flag  raising  appears  on  page  9.) 


«©£  EDISON  PHONOGRAPH  MONTHLY 


CONTENTS  FOR  JULY,  1912 


Thomas  A.  Edison,  Inc.,  Will  Not  Be  Represented  at  Talking 

Machine  Jobbers'  Convention  Next  Month       ...       3 
Everyone  Wants  Edison  Music  ....  4 

Edison  Window  Displays      .......       5 

A  Minnesota  Clergyman's  Endorsement  of  the  Edison      .  6 

Are  You  Keeping  up  with  the  Procession  ?  ...       6 

The  Dawg  Song        ........  6 

Never  Forgot  the  Edison      .......       7 

Record  Return  Guide  for  July  .....  7 

Cook's  Toy  Theatre      .         .         .         .         .         .         .         .       8 

Get  All  the  Publicity  Possible 9 

The  Edison  Flag  .........       9 

The  Other  13,000 10 

New  Edison  Artists 11 

Selections  by  Representative  Organizations  of  the  Nations         13 
Edwin  Booth's  Records         .         .         .         .         .         .         .13 

Italian  (Neapolitan)  Records  .....         13 

Amberola  III 14 

New  Edison  Records  .         .         .         .         .         .         .         IS 

Foreign  List,  September,  1912      .         .         .         .         .         .18 

Foreign  Records  for  July,  1912  .....         19 

Edison  Reproducer  Parts,  Model  "R"  ....     19 

French-Canadian  Records 19 

Jobbers  of  Edison  Phonographs  and  Records        .         .         .20 


THE    EDISON 
PHONOGRAPH    MONTHLY 

Published  in  the  interests  of 

EDISON  PHONOGRAPHS  AND  RECORDS 

BY 

THOMAS  A.  EDISON,  Inc. 

ORANGE,  N.  J.,  U.  S.  A. 

NATIONAL  PHONOGRAPH  CO.,   LTD.,  VICTORIA  ROAD,  WILLESDEN,   LONDON,   N.  W. 

THOMAS  A.   EDISON,   LTD.  364-372  KENT  STREET,  SYDNEY,   N.   S.   W. 

COMPANIA  EDISON  HISPANO-AMERICANA,  VIAMONTE  515,  BUENOS  AIRES. 

EDISON  GESELLSCHAFT,   M.   B.  H.   10  FRIEDRICHSTRASSE,   BERLIN. 

COMPAGNIE  FRANCAISE  DU  PHONOGRAPHE  EDISON,  42  RUE  DE  PARADIS,   PARIS. 


Volume  10 


JULY,  1912 


Number  7 


THOMAS   A.    EDISON,    INC.,   WILL 
NOT   BE   REPRESENTED  AT 
TALKING  MACHINE  JOB- 
BERS'   CONVENTION 
NEXT  MONTH 

CH.  WILSON,  General  Manager 
of  Thomas  A.  Edison,  Inc.,  has 
#  officially  declined  the  invitations 
extended  to  Mr.  Edison,  Mr.  Dyer,  him- 
self and  other  officials  of  the  Company  to 
attend  the  annual  convention  of  the 
National  Association  of  Talking  Machine 
Jobbers  at  Atlantic  City  on  July  1st  and 
2d.  The  reasons  for  this  decision  are 
given  in  the  following  copy  of  a  letter 
addressed  to  J.  C.  Roush,  Secretary  of 
the  Association,  under  date  of  June  4th: 

Orange,  N.  J.,  June  4th,  1912. 

Mr.  J.  C.  Roush,  Sec'y-, 

National  Association  of  Talking  Machine  Jobbers, 
Pittsburgh,  Pa. 

Dear  Sir: — 

With  reference  to  the  invitations  'extended  to 
Messrs.  Edison  and  Dyer  and  other  officials  of  this 
Company  to  attend  the  annual  Convention  of 
Talking  Machine  Jobbers  at  Atlantic  City  on  July 
1st  and  2d,  let  us  say  that  we  cannot  consistently 
accept  such  invitations  and  they  are  therefore 
declined. 

It  has  come  to  our  knowledge  that  you  have 
been  conducting  a  campaign  for  proxies  and  that 
you  have  invoked  support  for  the  alleged  reason 
that  this  Company,  to  quote  your  language — "pur- 
poses using  every  effort  to  elect  an  entire  Edison 
ticket  .  .  a  ticket  that  would  be  wholly  pre- 
judiced in  favor  of  the  Edison  line." 

You  state  in  your  letter  to  Jobbers  on  this  sub- 
ject that  you  understand  this  "on  mighty  good 
authority."  We  challenge  you  to  cite  that  author- 
ity. We  also  challenge  you  to  name  the  source 
and  character  of  any  information  you  may  have 
which  tends  to  support  your  statement  concerning 
the  attitude  of  this  Company  in  this  matter. 


It  is  untrue  that  we  have  used  or  proposed  to 
use  or  ever  had  any  intention  of  using  any  effort 
whatever  to  influence  the  nomination  or  election 
of  any  candidate  for  any  office  within  the  gift  of 
the  Association. 

Your  aforesaid  letter  also  contains  the  following 
statement: 

"As  our  interests  (meaning  the  interests  of  your- 
self and  those  to  whom  your  letter  was  addressed) 
are  95%  Victor,  it  would  be — to  say  the  least — 
very  foolish  for  us  to  allow  the  Edison  faction  to 
secure  control  of  the  Association,  etc." 

Are  we  to  understand  that  your  conception  of 
the  National  Talking  Machine  Jobbers'  Associa- 
tion is  that  it  must  be  the  tool  of  one  of  the  talking 
machine  manufacturers  and  that  your  duty  as 
Secretary  is  to  make  the  Association  the  tool  of 
the  manufacturer  with  whom,  as  you  say,  95% 
of  your  interests  lie?  If  such  is  your  conception  of 
your  duty,  and  if  such  ideas  are  shared  by  a  major- 
ity of  the  Association  members,  we  feel  that  the 
usefulness  of  the  Association  to  its  members  is 
at  an  end. 

We  hope  that  the  National  Association  of  Talk- 
ing Machine  Jobbers  will  not  become  subservient 
to  any  manufacturer  and  that  it  will  continue  to 
serve  and  promote  the  interests  of  its  members 
in  an  impartial  and  intelligent  manner.  However, 
if  your  methods  are  to  be  endorsed  by  the  Associa- 
tion, we  do  not  feel  that  any  good  purpose  would 
be  served  by  the.  continuance  of  past  relations 
between     that    Association     and     this     Company. 

We  understand  that  the  ticket  for  which  you 
have  been  seeking  proxies  was  announced  by  you 
as  having  been  selected  by  the  Executive  Committee 
of  the  Association.  We  have  seen  a  letter  from  a 
prominent  member  of  the  Executive  Committee 
in  which  he  states  that  the  Committee  has  not  to 
his  knowledge  suggested  the  names  of  any  candi- 
dates to  be  elected  at  the  annual  Convention. 

We  trust  that  the  foregoing  letter  makes  our 
position  plain  and  with  that  belief  are  sending  a 
copy  of  it  to  each  member  of  the  Association. 

Very  truly  yours, 
(Signed)      C.  H.  WILSON, 

General  Manager. 
In  order  that  the  position  of  his  Com- 
pany may  be  fully  understood  by  the 
entire  jobbing  trade,  Mr.  Wilson  has  sent 
the  following  letter  to  all  talking  machine 
jobbers  in  the  United  States  and  Canada: 


EDISON    PHONOGRAPH    MONTHLY  FOR    JULY,    1912 


Gentlemen: — 

You  may  perhaps  be  interested  to  learn  that  we 
have  decided  not  to  attend  the  Annual  Convention 
of  the  National  Association  of  Talking  Machine 
Jobbers  at  Atlantic  City  next  month. 

Our  reasons  for  this  decision  are  set  forth  in  our 
letter  of  to-day  to  Mr.  J.  C.  Roush,  Secretary  of 
such  Association.  A  copy  of  that  letter  is  enclosed 
herewith.  We  also  enclose  copy  of  a  letter  sent 
out  by  Mr.  Roush  to  various  jobbers  seeking  their 
proxies  in  behalf  of  a  ticket  purporting  to  have 
been  selected  by  the  Executive  Committee. 

In  support  of  this  ticket,  Mr.  Roush  asserts  that 
this  Company  will  seek  the  election  of  what  he 
calls  an  "Edison  ticket."  We  have  never  had 
any  intention  of  making  any  effort  whatever  to 
influence  the  nomination  or  election  of  any  person 
to  any  office  in  the  Association. 

Our  letter  to  Mr.  Roush  states  our  convictions  in 
the  matter  and  it  is  probably  not  necessary  to 
make  any  additional  comment. 

Our  attitude  towards  the  jobbing  trade  and  its 
individual  members  will,  of  course,  remain  unaf- 
fected by  the  position  we  have  felt  it  necessary 
to  take  in  regard  to  Mr.  Roush's  methods  of  con- 
ducting the  affairs  of  the  Association. 

Very  truly  yours, 

(Signed),     C.  H.  WILSON, 
General  Manager. 

The  letter  written  by  Mr.  Roush,  and 
referred  to  by  Mr.  Wilson  in  the  fore- 
going communication  to  Jobbers,  is  as 
follows: 

J.  C.  Roush  of  Pittsburgh, 
His  Desk. 

Dear  Sir: — 

For  just  about  three  minutes  I  want  your  undi- 
vided attention  about  a  matter  that  is  vitally 
personal  to  both  you  and  me. 

On  mighty  good  authority,  I  understand  that 
the  Edison  Company  propose  using  every  effort  to 
elect  an  entire  Edison  Ticket  at  our  coming  Con- 
vention— a  ticket  that  would  be  wholly  prejudice 
in,  favor  of  the  Edison  Line. 

You  will  recall  that  for  the  last  two  or  more 
years  we  have  had  absolutely  NO  Edison  conces- 
sions granted  our  Association,  every  concession  in 
all  that  time  coming  from  the  Victor  Company. 

As  our  interests  are  95%  Victor,  it  would  be — 
to  say  the  least — very  foolish  for  us  to  allow  the 
Edison  faction  to  secure  control  of  the  Association 
and  the  movement  should  be  nipped  in  the  bud. 

Therefore — even  though  you  intend  being  at 
the  Convention — I  want  you  to  sign  and  send  to 
me  at  once  the  ENCLOSED  PROXY  FOR  THE 
ELECTION  OF  OFFICERS  AND  EXECUTIVE 
COMMITTEE  only. 

Leave  the    rest  to  me. 

This  is  of  the  utmost  importance. 

Don't  lay  this  down  and  forget  it — 

Sign  it  NOW  and  drop  it  in  the  mail  NOW. 

With  thanks  and  warmest  regards, 
Your  sincere 
(Signed)  J.  C.  ROUSH, 

Pittsburgh. 


EVERYONE  WANTS  EDISON  MUSIC 

THEY  have  to  know  what  Edison  music  is 
before  they  will  want  it  though.  It  is  for  the 
Edison  salesman  to  make  people  acquainted 
with  it;  introduce  them,  in  fact,  to  that  great  home 
entertainer.  To  show  how  a  man  can  be  won  over 
when  you  strike  the  right  chord,  an  experienced 
salesman  related  the  following: — 

"He  was  an  acquaintance  of  mine  and  we  had 
never  met  in  a  business  way.  One  day  he  hap- 
pened to  mention  that  as  a  child  he  had  been  fond 
of  a  music  box,  and  thought  that  he  would  one 
day  get  one.  I  said,  'Oh!  the  thing  for  you  to  get 
now  is  a  Phonograph.'  '  Goodness  no  !'  he  said, 
'  not  for  anything — I've  heard  them  till  I'm  sick 
of  the  awful  things.'  'But,'  I  replied,  'It  may 
have  been  some  time  ago,  and  there  have  been 
such  great  improvements.' 

"'I've  heard  the  best  of  them,'  he  said,  'and  I 
would  not  give  any  of  them  house  room.' 

"I  saw  it  was  no  use  pressing  the  matter  and  so 
talked  '  music  box  '  to  him — tried  to  get  him  to 
come  in  the  store  and  hear  them,  but  he  said  he 
would  some  time.  Later  I  'phoned  him  and  tried 
to  get  him  to  come  at  a  specified  time,  but  it  was 
several  weeks  before  I  really  got  him  into  the  store. 
The  music  boxes  were  all  right  and  I  did  my  best 
to  sell  them,  but  though  he  was  interested  I  could 
see  that  it  would  be  a  very  long  time  before  he 
would  buy.  He  was  just  going  out  the  door — I 
hadn't  risked  mentioning  Phonograph  again  after 
his  strong  denunciation  of  them,  but  I  thought 
if  he  got  out  it  would  be  weeks  again  before  I  could 
get  him  in  so  I  ventured — v  I  have  a  very  fine 
record  on  a  new  type  machine.  Will  you  let  me  play 
this  one  record  for  you  before  you  go?' 

"He  couldn't  refuse  me,  and  I  put  on  the  selection. 
'Great,' he  said, 'Great,  I  would  not  have  believed 
such  a  perfect  reproduction  possible.' 

" 'Wouldn't  you  give  a  good  dealto have  a  machine 
like  that  in  your  home,'  I  said. 

"'I  should  just  say  so,  but  the  price  of  that  is 
5240.00  you  say.    Utterly  impossible  for  me.' 

"'Well,'  I  said,  'I'll  play  that  same  record  on 
this  $50.00  instrument.' 

"I  did  so  and  it  showed  up  so  favorably  that  I 
played  several  more.  He  was  getting  more  and 
more  interested,  but  even  a  #50.00  machine  was  a 
big  item  to  him  just  then.  However,  I  overcame 
each  and  every  objection  he  raised  and  finally 
sold  him  the  #50.00  instrument,  and  he  was  mightily 
pleased  with  it,  you  bet.  You  see,  it  was  a  Phono- 
graph he  wanted,  not  a  music  box,  as  he  had 
imagined.  But  it  just  shows  you  how  the  strongest 
prejudice  against  the  Phonograph  can  be  changed 
to  enthusiasm  for  it.  And  that  man  a  week  later 
brought  his  uncle  in  to  me.  I  had  a  fight  to  get 
that  sale  too — a  competitor  even  boasted  to  me 
that  he  had  closed  the  sale,  but  I  finally  did  get  it 
— a  machine  at  #150.00  and  a  fine  lot  of  records." 
— Williams'  Echo,  published  by  R.  S.  Williams, 
Toronto,  Canada. 

"  T  am  an  Edison  enthusiast  and  my  candid 
J_  opinion  is  that  the  Edison  has  no  equal.  I 
have  had  an  Edison  for  about  five  years  and 
everyone  who  hears  my  machine  marvels  at  its 
purity  and  clearness  of  tone  production." — W.  F. 
Heister,  Cincinnati,  Ohio. 


EDISON    PHONOGRAPH    MONTHLY  FOR   JULY,   1912 


Edison  Window 
Displays 


A  Suggestion  and  Display  Material  for  August 


THE  suggestion  is  free — the  display 
material    but    32.00.      You    cannot 
accomplish  anything  without  effort. 
Some  dealers  throw  up  their  hands  and 
exclaim  "I  can't 
use    window 


trims,  I  haven't 
the  space."  Let 
us  ask,  "What 
effort  have  you 
made?  Have 
you  ever  inves- 
tiga  t e  d  the 
possibilities  o  f 
enlarging  your 
show  win- 
dows?" Instead 
•of  issuing  a  reg- 
ular  window 
display  for 
August  we  pro- 
pose to  fur- 
nish the  three 
attractive  dis- 
play pieces 
shown  in  photo 
for  32.00.  We 
•do  not  want  one 
of  the  13,000  to 
say,  "  I  never 
had  a  chance." 
Every  Edison 
Dealer  can  use 
this  material  to 
advantage  and 
work  out  the 
idea  with  profit. 
All     Dealers 

should  realize  that  by  concentrated  pub- 
licity a  healthy  demand  can  be  created 
for  Phonographs  and  Records. 

Listen — Here  is  the  idea  (as  old  as  the 
hills)  but  one  of  the  things  that  never 
fails  to  attract.  Use  this  idea  and  you'll 
be   surprised   how   many   curious   people 


there  are  in  your  locality  who  will  readily 
become  publicity  agents  for  you. 

Give  your  plate  glass  the  appearance 
of  having  been  broken  directly  in  front 

of  the  center  of 
a  cygnet  horn. 
By  getting  a 
few  strips  of 
thin  scrap  glass 
and  glueing 
them  to  the 
inside  using 
soap  to  mark 
other  irregular 
cracks  you  can 
easily  arrange 
the  broken 
effect. 

Arrange  the 
display  mate- 
rial as  shown, 
place  a  Record 
on  the  machine 
and  run  very 
slowly. 

We  are 
prompted*  to 
offer  this  mate- 
rial at  such  a 
low  cost  to  as- 
certain how 
many  Dealers 
really  desire 
some  attractive 
aids  on  this  or- 
der to  assist 
them  in  arrang- 
ing an  attrac- 
tive window.  If  we  find  a  demand  for  such 
material  we  assure  you  that  we  will  gladly 
supply  it  at  the  lowest  possible  cost,  illus- 
trating three  Records  from  each  month's 
list. 

Decide   now   to    spend   32.00   for   this, 
material  and  carry  out  the  idea. 


EDISON    PHONOGRAPH    MONTHLY   FOR    JULY,    1912 


A  MINNESOTA  CLERGYMAN'S 

ENDORSEMENT  OF  THE 

EDISON 

LAURENCE  H.  LUCKER,  Edison  Jobber  in 
Minneapolis,  recently  forwarded  to  us  a  very 
interesting  form  letter.  It  was  written  by 
che  Rev.  K.  Seehuus  of  Locust,  Iowa,  to  Lee 
Brothers,  Dealers,  at  Mabel,  Minn.  Lee  Brothers 
have  made  excellent  use  of  this  unusual  and  instruc- 
tive letter  in  circularizing  their  trade.  They  used 
the  pastor's  letter — quoted  below — with  the  fol- 
lowing introduction: 

"Lee  Brothers,  the  local  agents  for  the  Edison 
Phonograph,  submit  the  following  opinion  of  the 
Rev.  Seehuus  on  the  educational  value  of  Phono- 
graphs in  schools  and  homes: 

"'The  education  of  the  child  is  a  problem  con- 
stantly before  us.  There  is  a  constant  conflict 
between  the  old  and  the  new  methods,  as  to  how 
this  problem  should  best  be  solved.  The  present 
generation  of  parents  do  not  seem  to  be  anxious  to 
discard  the  old  for  the  new.  And  yet  they  are 
forced  to  admit  that  the  result  obtained  by  more 
modern  methods  are  proof  conclusive  that  the  latter 
are  superior.  The  present  day  educator  makes  use  of 
anything  that  is  offered  by  modern  inventive  genius, 
that  promises  to  lighten  his  own  or  the  child's  task. 
In  this  way  the  child  at  an  early  age  becomes  ac- 
quainted with  all  lately  invented  time-saving  inven- 
tions, and  learns  to  make  use  of  them.  The  type- 
writer has  long  been  used  to  teach  correct  spelling. 
The  moving  picture  machine  is  being  used  to  teach 
geography  and  physiology.  And  now  the  Phono- 
graph has  come  into  recognition  as  a  most  excellent 
means  to  teach  music,  and  develop  the  child's  ear 
for  sounds.  The  Phonograph  is  indeed  a  most  use- 
ful addition  to  the  home,  and  Mr.  Edison  has  a 
most  enthusiastic  number  of  friends  among  the 
children.  If  you  wish  to  give  your  children  a 
Christmas  gift  at  the  same  time  useful  and  enjoy- 
able, you  cannot  do  better  than  to  give  them  a 
good  quality  Edison  Phonograph.  This  the  writer 
can  say  from  his  own  experience,  and  if  you  are 
wise  in  the  selection  of  your  Records,  you  will 
never  regret  the  outlay  of  money.  You  can  get  the 
old  Sunday  Gospel  Hymns,  you  can  get  the  patri- 
otic war  songs,  as  "The  Vacant  Chair"  and  "Just 
Before  the  Battle,  Mother."  You  can  get  excellent 
band  and  orchestra  selections,  bringing  music  into 
the  homes  that  were  musicless  before." 


ARE  YOU  KEEPING  UP  WITH 
THE  PROCESSION? 

DO  you  as  an  individual  realize  that  the  selling 
methods  of  a  few  years  ago  have  from 
necessity  been  discarded? 
New  ideas  are  being  developed  and  improved 
every  day.  The  customers  of  to-day  seldom  ask 
for  what  they  do  not  see.  They  are  guided  by 
sight.  When  they  pass  your  store  do  they  see  an 
inviting  attractive  display  of  the  Phonograph? 
Or  are  you  still  of  the  opinion  that  if  the  public 


desires    Phonographs    that    they    will    ask    you    to* 
demonstrate  them? 

Get  this  idea  out  of  your  mind.  You  must  adopt 
modern  methods.  Edison  window  displays  will 
greatly  assist  in  actually  showing  the  merits  of  the 
Edison  Phonograph.  They  are  positively  the  cheap- 
est modern  advertising  you  can  adopt.  If  your 
show  windows  are  old  style  and  poorly  lighted,  call' 
in  the  landlord.  Convince  him  that  the  modern 
landlord  is  anxious  to  keep  his  rentals  in  modern 
condition.  The  few  dollars  more  paid  for  rent  will! 
add  many  dollars  to  gross  sales  if  you  shine  out 
as  the  bright  spot  on  your  street. 


THE  DAWG  SONG 

WHEN  we  listed  the  Wagnerian  classic  "They 
Gotta  Quit  Kickin'  My  Dawg  Aroun'  "  we 
stated  that  it  was  a  great  political  slogan. 
But  little  did  we  dream  that  the  public  safety  of 
Auglaize  County,  Ohio,  would  hinge  upon  the  identity 
and  ancestry  of  the  pup  whose  statuesque  propor- 
tions were  incorporated  into  an  electro  for  advertis- 
ing purposes.  Such,  however,  is  the  case  and  it. 
came  about  in  this  way: 

And  it  came  to  pass  that  in  the  city  of  Wapa- 
koneta,  which  is  in  the  land  of  Auglaize,  there  arose 
a  citizen  saying:  "Friends  deliver  unto  me  the 
high  office  of  Sheriff  of  the  land,  and  I  will  make 
a  covenant  with  ye  that  who-so  transgresseth  the 
law,  him  will  I  pursue  with  the  vicious  blood-hounds^ 
which  are  now  raging  for  raw  meat  in  my  spacious- 
kennels.  And  I  say  unto  you  that  tjiis  shall  be 
done  free  gratis  for  nothing."  'And  the  people 
shouted  as  with  one  voice,  saying:  "Let  us  deliver 
unto  this  great  man  the  office  of  Sheriff." 

But  there  arose  among  them  a  map  of  the  tribe- 
of  St.  Mary's  which  is  in  the  s^meTland,  saying: 
"Behold  brethren,  ye  do  that  "which  ye  know  not. 
There  is  in  the  archives  of  the  land  much  parch- 
ment testifying  that  the  flee-bitten  curs  of  the  man- 
of  Wapakoneta  trace  not  their  lineage  through  the 
race  of  the  noble  blood-hounds.  Moreover,  it  is- 
set  down  that  the  only  blood-hounds  in  the  land" 
are  at  this  moment  licking  their  chops  in  my  own-. 
back  yard.  And  if  ye  do  but  bestow  upon  me  the- 
high  office  of  Sheriff,  my  trusty  hounds  will  feed- 
upon  the  thiefs  of  the  land." 

And  then  there  arose  an  awful  racket,  and  the 
man  of  Wapakoneta  gave  to  the  speaker  the  short 
and  ugly.  And  they  both  rushed  with  a  loud  noise 
to  the  Editor  of  the  Diurnal  Parchment  who  was 
sore  perplexed  in  his  mind,  not  knowing  upon  which 
of  the  belligerents  might  fall  the  choice  of  the 
people.  And,  fearing  that  if  he  espoused  the  cause 
of  the  loser  he  would  perforce  deposit  various  por- 
tions of  his  anatomy  within  the  gaping  jaws  of  the 
blood-thirsty  monsters  of  the  successful  candidate. 


EDISON    PHONOGRAPH    MONTHLY  FOR   JULY,   1912  7 


the  wily  editor  ordered   his  scribes  to  print  both 
sides  of  the  argument. 

Now  it  came  to  pass  that  an  Edison  Dealer  came 
to  the  editor,  saying:  "Print  ye  this  picture  of  the 
Houn'  Dawg  that  I  may  dispense  many  Records 
among  the  people."  But  the  editor  lifted  up  his 
hands  in  horror  crying:  "What  would  ye?  Do  I 
not  now  stand  in  peril  of  my  life,  surrounded  by 
the  ferocious  beasts  of  the  warring  office  seekers? 
Is  not  the  land  rent  in  twain  upon  the  subject  of 
the  Houn'  Dawg?  Depart  thou  with  thy  beaten 
Kioodle  less  I  turn  loose  upon  thee  the  only  real 
blood-hounds  in  the  land."  And  the  Edison  Dealer 
departed  and  the  Houn'  Dawg  electro  became  a 
paper  weight  upon  his  desk,  where  it  served  long 
and  faithfully. 


NEVER  FORGOT  THE   EDISON 

"T  70U  may  be  surprised  when  I  tell  you  that 
Y  I  have  before  me  two  letters  dated  April 
A  30th  and  May  31st,  1907,  which  I  have  kept 
even  through  moving  and  living  in  the  country 
with  the  hope  of  some  day  purchasing  a  machine. 
I'm  glad  to  say  that  since  coming  back  to  my 
old  home  I  have  finally  purchased  from  Mr.  Wetjen 
of  Richmond  Hill,  a  Triumph  Phonograph  andam 
enjoying  the  music  very  much,  through  the  kind- 
ness and  attention  of  Mr.  Wetjen,  who  has  given 
much  information  and  help  so  that  I  can  run  the 
machine  myself.  I  have  a  few  fine  Records  and  one 
blank.  It  may  be  that  you  have  printed  directions 
for  the  blank  Records,  and  if  so,  would  appreciate 
it  very  much  if  you  would  send  the  same.  In  fact, 
any  literature  about  the  Phonograph,  as  I  would 
like  to  get  out  of  it  all  that  I  can. 

If  I  remember  right,  I  had  among_  the  circulars, 
etc.  you  sent  me  at  that  time,  one  giving  different 
lists  of  Records  appropriate  for  different  occasions, 
etc.,  the  same  as  you  have  in  your  May  number  for 
Decoration  Day.  You  see  I  simply  waited  so  long 
before  purchasing,  that  now  I  am  anxious  to  be 
up-to-date  with  any  literature  that  will  help  me 
out."— H.  M.  Carner,  Richmond  Hill,  N.  Y. 

This  letter  will  bear  careful  reading  by  every 
Dealer  for  it  emphasizes  several  important  points. 

Did  you  note  that  it  was  five  years  ago  that  Mr. 
Carner's  attention  was  called  to  the  possibilities  of 
the  Edison?  The  desire  to  own  a  Phonograph  was 
awakened  at  that  time  and  it  has  never  slumbered. 
Circumstances  prevented  his  fulfilling  the  desire 
for  a  long  time,  but  when  opportunity  at  length 
presented  itself,  the  wish  was  gratified.  All  of 
which  shows  that  sales  are  not  necessarily  lost 
because  prospects  do  not  buy  at  once.  In  fact  it 
might  pay  to  dig  out  your  old  lists  of  prospects 
and  tackle  those  who  did  not  pan  out.  The  cir- 
cumstances which  made  the  sale  impossible  then 
may  not  exist  to-day. 

Then  observe  that  the  Dealer  has  devoted  con- 
siderable time  to  his  customer  after  the  purchase. 
He  has  placed  Mr.  Carner  in  a  position  where  he 
feels  under  personal  obligation  to  him  because  of 
the  attention  and  advice  which  he  has  received. 


It  does  not  take  very  close  figuring  to  judge  the 
effect  of  this  condition  upon  future  Record  sales. 

The  purchaser  is  taking  up  the  home  recording 
idea — do  you  urge  it  upon  every  customer?  As 
you  already  know,  we  have  prepared  printed 
directions  for  Record  making,  which  every  Dealer 
should  be  in  a  position  to  supply  to  his  customers. 

Then  in  the  last  paragraph  we  find  mention  of 
special  Record  lists.  Whenever  we  issue  pamphlets 
upon  the  subject  numerous  Dealers  ask  for  them, 
but  many  ignore  them.  The  point  is  that  they  pre- 
sent Records  in  a  new  light — associate  them  with 
a  new  idea  and  give  them  a  new  interest.  Many 
people  do  not  take  the  trouble  to  do  their  own 
thinking,  but  are  quick  to  adopt  the  suggestions 
of  others.  A  patriotic  song  or  march  is  merely 
a  patriotic  song  or  march  until  it  becomes  part 
of  a  Decoration  Day  or  Fourth  of  July  program. 
Then  it  derives  greater  importance  and  the  incen- 
tive to  buy  is  much  stronger.  That  is  our  reason  for 
preparing  these  special  lists  and  pamphlets,  and 
urging  that  Dealers  distribute  them  freely  among 
their  patrons. 

RECORD  RETURN  GUIDE 
FOR  JULY 

After  July  1st,  1912,  United  States  A  to  L 
Jobbers,  Canadian  Jobbers,  and  United  States 
and  Canadian  Dealers  may  return  to  the  factory 
for  credit  under  the  terms  of  the  current  10  per 
cent  Record  Exchange  plan,  Edison  Amberol 
and  Edison  Standard  Records  listed  up  to  and 
including  the  numbers  given  in  the  following  table: 

)        Group  AMBEROL     STANDARD 

Grand  f  $2.00  40044 

Opera   (  1.50  35021 

)            1.00  30047  B-112 

Domestic 739  10505 

British 12328  14068 

French 17116  18174 

German 15191  16203 

Italian 7515  20615 

Hebrew 10008  21023 

Spanish 8040  21280 

Filipine 8018  21266 

Mexican 6142  20373 

Portuguese 5093  19490 

Argentine 7112  19784 

Cuban None  20711 

Porto  Rican 8511  None 

Swedish 9401  20551 

Bohemian 9806  16547 

Hungarian 11003  20722 

Norwegian 9200  19900 

Polish None  10708 

Belgian None  18480 

Danish None  15800 

Holland-Dutch None  18472 

Welsh 12203  12338 

Hawaiian 11504  20716 

Japanese None  12826 

Chinese None  12768 

Finnish 11556  20728 

Russian 11206  20731 


Amberol  No.  1097,  Favorite  Airs  from 
"Robin  Hood"  will  be  a  big  favorite  with 
everybody.  The  beautiful  songs  are  ex- 
cellently presented. 


8         EDISON    PHONOGRAPH   MONTHLY  FOR    JULY,    1912 


"T  TEREWITH    I    take    pleasure    in    handing 

I    you    some    pictures    showing   our    Edison 
Phonograph     and     Kinetoscope     Depart- 
ments, known  as  Cook's  Toy  Theatre. 

This  bids  fair  to  be  a  very  popular  innovation, 
and  though  our  Kinetoscope  only  came  to  hand 
the  latter  part  of  last  week,  it  is  stirring  up  a  great 
deal  of  interest. 

You  certainly  have  a  right  to  be  enthusiastic  over 
the  Home  Kinetoscope.  It  is  a  marvelously  simple 
machine  which  produces  truly  wonderful  results. 
I  haven't  gotten  half  started  yet  in  the  enjoyment 
of  the  pictures. 

These  views  were  taken  before  the  Kinetoscope 
arrived.  The  pedestal  which  you  see  in  the  fore- 
ground is  a  cabinet  upon  which  the  Kinetoscope 
stands.  It  is  20  inches  square  and  45  inches  high, 
opening  on  the  right  side  and  containing  separate 
label  trays  for  carbons,  slides,  and  all  classes  of 
films,  as  well  as  a  compartment  for  the  transformer, 
with  switches  and  cut-out  box.  I  have  the  current 
wired  directly  into  this  compartment,  with  con- 
nections running  out  of  the  top  to  the  Kinetoscope. 

The  top  of  this  cabinet  bears  a  hinged  slab,  which 
has  screw  adjustment,  up  and  down  and  side  ways, 
by  means  of  which  I  can  center  the  picture  on  the 
screen.  The  whole  is  level  and  screwed  to  the  floor, 
and  is  placed  just  thirty  feet  from  the  screen.  The 
screen  is  made  of  a  6  foot  opaque  window  shade 
with  a  heavy  spring  roller.  This  has  been  given 
three  coats  of  aluminum  bronze  with  a  black  frame 
as  shown,  and  makes  a  very  superior  screen.  As 
you  will  note,  it  can  easily  be  rolled  out  of  the  way 
when  not  in  use. 

At  the  right  of  the  Kinetoscope  cabinet  I  have 
placed  an  Opera  machine  and  figure  on  using 
Records  that  suit  the  particular  films  used.  It 
might  look  a  little  bit  difficult  to  talk  about  operat- 
ing the  Kinetoscope  with  the  left  hand  while  you 
change  Records  on  the  Phonograph  with  the  other, 
but  it  is  not  so  much  of  a  trick  after  all. 

I'm  just  beginning  to  find  the  possibilities  of 
combining  the  Kinetoscope  and  Phonograph,  and 
judging  from  the  comments  of  my  early  audiences, 
I  think  it's  going  to  be  a  hummer.  One  of  my 
finicky  notions  I  would  call  your  attention  to,  and 
that  is  the  fact  that  my  Record  shelves  are  made 
so  that  all  domestic  selections  run  around  the  room 


hand  high  and  fifty  Records  to  the  shelf,  making 
it  easy  to  find  any  selection  at  a  glance. 

The  foregoing  rather  lengthy  description  I  have 
sent  you  thinking  that  it  might  contain  some  hints 
that  others  might  be  interested  in.  I  shall  be  inter- 
ested to  see  how  other  Dealers  handle  this  new 
proposition." 

ROBERT  C.  PECK,  the  writer  of  the  above 
letter  is  manager  of  publicity  for  the  A.  S- 
Cook  Company  of  Woonsocket,  R.  I.  The 
Toy  Theatre  is  under  his  personal  supervision  and 
he  is  to  be  congratulated  upon  the  clever  manner 
in  which  he  has  combined  the  Phonograph  and  the 
new  Edison  product,  the  Home  Kinetoscope. 

We  have  reproduced  these  pictures  and  Mr. 
Peck's  letter  for  several  reasons.  In  the  first  place, 
several  Dealers  are  going  to  handle  the  Home 
Kinetoscope  in  addition  to  the  Phonograph,  and 
we  wish  to  call  their  attention  to  this  manner  of 
combining  the  two  Edison  lines  so  that  each  helps 
to  exploit  the  other.  Both  are  essentially  for  the 
home,  each  is  in  itself  a  complete  form  of  enter- 
tainment, but  they  combine  most  happily  when 
properly  related  to  each  other. 

In  the  second  place,  the  pictures  refute  the  old 
cry  which  we  hear  so  often,  that  Dealers'  show 
windows  are  too  small  to  admit  of  their  using  the 
window  displays  regularly,  and  that  they  therefore 
can  make  no  use  of  the  display  material.  Here 
we  find  various  parts  of  several  different  displays 
put  to  very  good  employment  as  part  of  the  wall 
decorations.  It  is  not  at  all  necessary  to  operate 
a  toy  theatre  in  order  to  make  a  similar  use  of  the 
display  pieces. 

It  frequently  happens  that  part  of  the  various 
displays  can  readily  be  used  in  small  windows  and 
the  remaining  part  can  be  used  for  interior  decora- 
t'iqn.  These  parts  can  often  be  shifted  around  to 
make  different  combinations  from  the  one  display,, 
thus  .keeping  the  window  interesting  all  the  time. 


EDISON    PHONOGRAPH    MONTHLY   FOR    JULY,    1912 


Moreover,  the  toy  theatre  comes  right  back  to 
the  old  question  of  store  concerts.  You  wouldn't 
think  of  planting  the  Home  Kinetoscope  in  your 
show  window  and  then  sitting  around  expecting 
it  to  sprout  orders.  It  is  the  most  natural  thing  in 
the  world  for  you  to  collect  a  crowd  and  give  free 
shows  in  order  to  arouse  general  interest  in  the 
pictures. 

Then  why  not  an  Edison  Phonograph  concert? 
The  same  principle  applies  in  each  case.  One 
instrument  appeals  to  the  ear,  the  other  to  the  eye, 
but  in  neither  case  is  the  appeal  made  merely 
through  the  machine  itself.  On  the  contrary,  it  is 
based  largely  on  the  Record  or  the  Film.  There 
are  a  great  many  people  who  associate  the  Phono- 
graph with  nothing  but  violent  shrieks.  Others 
lack  imagination,  so  that  the  machine  itself  does 
not  convey  any  meaning  to  them — does  not  sug- 
gest its  own  possibilities.  It  is  for  the  education 
of  these  people  that  we  so  strongly  urge  the  store 
concert. 


GET  ALL  THE  PUBLICITY 
POSSIBLE 

WHEN  people  begin  to  talk  about  your  pro- 
gressiveness    your    future    success    depends 
upon    your    doing    everything    possible    to 
keep  them  talking. 

Whatever  form  of  advertisement  you  may  be 
using  can  be  backed  up  and  made  more  efficient  by 
linking  it  with  your  displays.  Good  window  trims 
cause  talk,  and  create  more  publicity  in  side  streets 
and  rural  towns  than  in  the  city  where  every  plate 
glass  window  is  scientifically  used  to  further  pub- 
licity. The  power  of  the  show  window  rightly  used 
is  unlimited.  It  is  not  necessary  that  you  have  a 
fifty  foot  front  on  a  crowded  thoroughfare.  The 
only  essential  is  continuous  and  intelligent  mani- 
pulation. 

Mere  lack  of  competition  alone  doubles  the  effect 
of  the  Dealer's  displays  who  is  located  in  any  sec- 
tion where  the  merchants  in  other  lines  are  not 
progressive.  Good  window  displays  in  these  loca- 
tions transform  passersby  and  customers  in  to  free 
advertisements.  Attract  their  attention  and  they 
will  tell  the  neighbors  about  you.  That's  the 
beginning  of  an  endless  chain  of  mouth  to  mouth 
advertising,  the  sort  that's  placed  many  men  in 
the  millionaire  class. 

Brighten  up  the  "face  of  your  store."  Get  some 
original  ideas  into  your  show  windows.  Improve 
your  opportunity  to  buy  ready-made  Edison  Win- 
dow Displays  the  cheapest  form  of  real  up-to-date 
display  material.  The  pennies  in  the  till  should 
be  kept  working  that  they  may  produce  dollars. 
A  few  pennies  a  day  will  purchase  Edison  Displays. 
Your   best  partner  is  beside  you.  Give  the  show 


window   a   chance.     When   are  you   going   to   say 
"I  will?" 


THE  EDISON  FLAG 

THE  officials  of  the  1912  Boston  Electric  Show 
recently  paid  a  high  tribute  to  Edison's  inven- 
tive genius  and  expressed  their  appreciation 
of  his  many  contributions  to  science  by  requesting 
him  to  select  the  colors  for  the  exhibition.  The 
inventor's  choice  fell  upon  green  and  gold,  and  these 
will  form  the  color  scheme  of  the  booths  and  other 
decorations. 

When  Edison  announced  his  choice,  the  Bos- 
tonians  had  two  large  flags  made,  each  having  the 
name  "Edison"  in  green  upon  a  yellow  background. 
One  of  these  flags  will  fly  from  the  roof  of  the  ex- 
hibition hall  during  the  show.  The  other  was 
presented  to  Edison  upon  the  steps  of  the  laboratory 
at  Orange  on  June  24th. 

W.  H.  Atkins,  General  Superintendent  of  the 
Edison  Electric  Illuminating  Company  of  Boston; 
John  Campbell,  Superintendent  of  the  Special  Ser- 
vice Department  of  the  same  company  and  H.  W. 
Moses,  Manager  of  the  1912  Electric  Show,  made 
a  special  trip  from  Boston  to  officially  tender  the 
good  wishes  of  their  fellow-exhibitors.  The  flag 
was  formally  presented  by  Mr.  Atkins  and  accepted 
by  M.  R.  Hutchinson  of  the  Edison  Storage  Battery 
Company,  whereupon  it  was  raised  to  the  top  of 
the  laboratory  flagstaff. 

The  Edison  Electric  Illuminating  Company  of 
Boston  has  adopted  the  colors  chosen  by  Edison 
and  they  will  be  used  by  that  company  in  the  future 
whenever  opportunity  permits.  The  entire  inci- 
dent is  a  source  of  great  personal  gratification  to 
the  inventor  who  was  highly  pleased  by  the  numer- 
ous expressions  of  good  will  and  appreciation. 


IN  our  March  Record  list  we  announced  "Mine" 
(Amberol  No.  9036)  a  ballad  by  Alfred  Solman. 
At  that  time  we  said  that  it  was  an  exceptionally 
beautiful  song  which  had  already  gained  wide 
popularity.  Now  comes  the  information  that  the 
writer  received  315,000.00  for  the  copyright  of  this 
ballad.  This  is  one  of  the  highest  prices  ever  paid 
for  any  song,  and  it  only  goes  to  prove  the  correct- 
ness of  our  theory  regarding  the  artistic  beauty 
of  the  piece. 


ONE  of  the  very  finest  records  ever  issued  by 
the  Edison  Company  is  "Vito"  (Popper),  a 
'cello  solo  by  Paulo  Gruppe,  Concert  Amberol 
No.  28014.  The  composition,  bristling  with  diffi- 
culties, is  magnificently  played;  but  it  is  in  respect 
of  the  reproduction  that  we  would  call  particular 
attention  to  this  remarkable  Record.  Both  sojo 
instrument  and  piano  are  reproduced  with  perfect 
tonal  fidelity,  and  every  owner  of  an  Edison  Phono? 
graph  should  make  a  point  of  hearing  it. — Phono 
Trader  and  Recorder. 


10       EDISON    PHONOGRAPH    MONTHLY   FOR    JULY,    1912 


The  Other  13,000 


tttf         ° 

i  '%llj|l 

IN  HOUSTON 

A  LITTLE    "inside    information"    concerning 
the  retail  store  of  the  Houston  Phonograph 
Co.,    Houston,    Texas.      Note    the    special 
demonstrating    booths,    the    various    models    dis- 


played— including  the  "Opera"  and  "Amberola" 
and  the  new  steel  cabinet  Edison  Dictating  Ma- 
chine. It  scarcely  need  be  said  that  these  people 
are  doing  an  excellent  business  for  this  is  the  kind 
of  a  place  that  people  like  to  enter.  It  is  well 
lighted,  carries  an  extensive  stock  and  has  the  unmis- 
takable signs  of  prosperity. 


T 


IN  PORTLAND 

HE  Portland  Phonograph  Agency,  Portland, 
Me.,  is  under  the  management  of  E.  B.  Hyatt. 
The    notable   features    in    the    accompanying 


stocked  Record  shelves — they  use  the  tray  system 
— and  chairs  arranged  for  a  concert.  Observe  the 
manner  in  which  printed  matter  is  kept  in  the  little 
cases  fastened  to  the  backs  of  the  chairs — it  is  not 
only  a  very  neat  arrangement,  but  is  sure  to  keep 
the  literature  before  the  eyes  of  the  prospects. 
Mr.  Hyatt  gives  outside  concerts  as  well  as  recitals 
in  his  own  store. 


IN  JERSEY   CITY 


photograph  of  a  portion  of  the  store  are  the 


/ell- 


WILLIAM  RICKER  of  Jersey  City,  a  great 
booster  of  Edison  products,  offers  this  sug- 
gestion for  a  "Sane  Fourth."  Even  the 
wheels  are  gayly  colored  with  bunting  and  the 
numerous  flags  give  the  machine  a  festive  air  which 
is  bound  to  attract  attention.  But,  regardless  of 
the  flags,  the  sight  of  a  Phonograph  out  on  a  "joy 
ride"  is  sufficient  to  arouse  curiosity  in  any  quarter. 
Mr.  Ricker  is  a  wide-awake  Dealer,  a  good  adver- 
tiser and  does  not  figure  among  the  "hard  times" 
members. 


FW.  PEABODY  who  owns  stores  in  Ports- 
mouth, N.H.,  Haverhill  and  Amesbury,  Mass., 
is  having  excellent  success  with  the  Opera 
Model.  He  has  found  that  all  it  needs  is  proper 
presentation  to  insure  its  popularity,  and  with  his 
usual  good  judgment,  he  is -doing  the  necessary 
boosting. 


EDISON    PHONOGRAPH    MONTHLY   FOR    JULY,    1912       11 


New  Edison  Artists 


HARRIET   BAWDEN 

Soprano 


KATHLEEN  PARLOW 

Violinist 


IN  Miss  Bawden  we  have  secured  one  of  the  best 
known  concert  sopranos  in  the  East.  She  has 
for  several  years  been  identified,  with  that  which 
is  highest  and  best  in  musical  circles,  singing  in 
many  clubs  and  choral  organizations  where  her 
ability  has  been  enthusiastically  appreciated. 

To  her  studies  under  Frida  de  Gebele  Ashforth 
and  Siegfried  Behrens,  Miss  Bawden  attributes  her 
very  thorough  musical  knowledge,  for  her  success 
is  in  a  large  measure  due  to  her  natural  gifts — a 
charming  personality,  a  refined  conception  of  her 
art  and  a  proper  understanding  of  dramatic  values 
in  song  interpretation.  She  has  been  soloist  of 
the  Church  of  the  Pilgrims  in  Brooklyn,  has  held 
many  other  enviable  positions  in  prominent  churches 
of  New  York  and  Philadelphia,  and  is  at  present 
soprano  of  the  Calvary  M.  E.  Church,  East  Orange. 

Her  voice  is  a  clear  lyric  soprano,  which  the  singer 
uses  to  its  fullest  advantage.  Her  tones  are  liquid, 
flexible  and  beautifully  sustained;  her  enunciation 
is  excellent. 


THE  career  of  Kathleen  Parlow  reads  like  a 
fairy  tale,  so  many  and  so  great  have  been 
the  achievements  of  this  young  artist.  Born 
in  Calgary,  Alta.,  she  was  taken  to  San  Francisco 
while  still  a  small  child.  At  the  age  of  five  she 
began  playing  the  violin  and  at  seven,  she  was 
giving  three  concerts  yearly.  Henry  Holmes,  her 
teacher,  urged  that  she  go  to  England,  and  it  was 
arranged  for  her  to  give  a  concert  in  London.    But 


on  the  day  it  was  to  have  taken  place  the  little 
artist  lay  very  close  to  death. 

Recovered  health  bringing  new  hope  and  energy, 
Miss  Parlow  worked  ceaselessly,  finally  becoming  a 
pupil  of  Leopold  Auer,  one  of  the  greatest  of  masters, 
whose  practical  interest  in  his  pupil  enabled  her 
to  complete  her  course  of  instruction,  under  which 
she  developed  most  rapidly. 

She  has  played  in  London,  with  the  Philharmonic 
Society,  The  Queen's  Royal  Orchestra  and  the 
London  Symphony  Orchestra  under  Dr.  Richter, 
in  addition  to  giving  many  recitals;  in  St.  Peters- 
burg she  has  given  no  less  than  ten  recitals;  while 
in  Berlin  she  gave  eight  recitals  in  six  weeks.  She 
has  given  about  seventy-five  concerts  in  Scandi- 
navia, has  given  fifty  concerts  in  Holland  in  a  year 
and  a  half,  appearing  also  in  Leipzig,  Cologne  and 
performing  four  times  at  the  Dresden  Hof  Oper, 
besides  many  other  cities  in  Germany,  Belgium, 
England  and  Russia. 

Miss  Parlow  has  delighted  many  of  the  world's 
notables,  among  them  the  King  and  Queen  of  Nor- 
way, Queen  Alexandra,  the  Dowager  Empress  of 
Russia,  King  George  and  Queen  Mary,  the  Grand 
Dukes,  Michael  and  Constantine,  and  many  other 
members  of  English  royalty. 

During  the  last  two  years  Miss  Parlow  has 
appeared  many  times  in  America,  making  a  tour 
of  fifteen  concerts  with  the  Boston  Symphony 
Orchestra,  appearing  three  times  with  the  New 
York  Philharmonic,  five  times  with  the  Damrosch, 
and  twice  with  the  Russian  Symphony  Orchestras. 


12       EDISON    PHONOGRAPH    MONTHLY  FOR    JULY,    1912 


Then  there  are  the  Theodore  Thomas,  Cincinnati, 
Pittsburgh,  Cleveland,  Philadelphia  and  Toronto 
Orchestras  in  addition  to  thirty  concerts  in  Canada. 
This  is  truly  an  awe-inspiring  array  of  names  and 
places,  their  significance  lying  not  so  much  in  the 
mere  point  of  numbers  as  in  realization  of  the  quality 
of  work  which  these  appearances  demand.  They 
are  convincing  proof  of  the  fact  that  Miss  Parlow 
ranks  among  the  foremost  violinists  of  the  day. 
Temperament,  musicianship,  technical  execution, 
interpretative  supremacy — all  are  hers,  for  the 
young  musician  plays  with  dexterous  skill  and 
artistic  beauty  which  are  enchanting. 


PAUL  DUFAULT 

Tenor 


GENNARO  PASQUARIELLO 

Neapolitan  Comedian 


PAUL  DUFAULT  was  born  of  French  parentage 
in  Quebec,  1872.  He  became  a  very  well 
known  boy  soprano  when  extremely  young 
and  by  constant  study  and  a  great  deal  of  valuable 
experience  gained  in  many  appearances  before 
large,  critical  audiences  and  with  a  great  number  of 
important  orchestral,  festival  and  ensemble  organi- 
zations he  has  gained  the  well-deserved  reputation 
of  being  one  of  the  foremost  recital  or  oratorio 
artists  on  the  American  concert  platform. 

He  has  filled  numerous  engagements  with  the 
Brooklyn  Institute,  the  Damrosch  Orchestra,  Wor- 
cester Festival,  Russian  Symphony  Orchestra, 
Victor  Herbert  Orchestra,  Albany  Festival,  Spring- 
field Festival,  Orange  Festival,  Quebec  Festival 
and  300th  Anniversary,  in  addition  to  performing 
in  various  important  clubs  in  New  York  and  other 
great  cities  through  the  country.  Mr.  Dufault  is 
at  present  the  tenor  soloist  of  the  Church  of  the 
Pilgrims,  Brooklyn. 

His  voice — a  strong  tenor — is  handled  with  an  ease 
which  bespeaks  painstaking  cultivation  and  tireless 
rehearsing.  Excellent  in  quality,  it  is  capable  of  a 
great  variety  in  shading  and  is  at  all  times  warm  and 
rich  in  color.  The  singer  possesses  verve,  enthusi- 
asm and  great  artistic  comprehension  which,  together 
with  his  faultless  diction,  makes  his  acquisition  as 
an  Edison  artist  an  event  of  no  little  importance  to 
Edison  owners. 


ONE  of  the  most  unique  triumphs  ever  attained 
in  the  London  Hippodrome  was  the  remark- 
able success  of  Gennaro  Pasquariello,  the 
Neapolitan  serenader  and  comedian.  The  artist 
sings  only  in  his  native  dialect  but,  to  quote  the 
press  at  the  time  of  his  appearance:  "Given  a  good 
voice — and  'away  with  you',  it  really  does  not 
matter  in  the  least  what  language  you  sing  in. 
Pasquariello  was  received  at  the  Hippodrome  as  if 
every  person  in  the  theatre  had  been  familiar  with 
the  Neopolitan  dialect  from  the  cradle." 

Pasquariello  made  his  debut  in  Naples,  1898,  and 
since  that  time  he  has  sung  in  many  of  the  great 
cities  of  Italy,  France  and  England  where  he  appear- 
ed both  in  the  leading  theatres  and  in  the  homes  of 
numerous  prominent  aristocrats. 

A  most  pleasing  voice,  a  spirited  vivacious  deliv- 
ery and  a  sympathetic  temperament  which  is 
infectious,  account  in  part  for  the  singer's  universal 
popularity. 


HUGH  ALLAN 

Tenor 


HUGH  ALLAN,  like  many  other  artists,  has 
not  confined  his  musical  expression  to  the 
voice  alone.  He  was  born  in  Atlanta,  Ga., 
January  20th,  1886.  At  the  age  of  eighteen  he  went 
to  Berlin  where  he  studied  piano  and  composition 
under  the  famous  Scharwenka's.  At  the  same  time 
he  entrusted  to  Richard  Lowe,  instructor  of  Emmy 
Destinn  and  other  great  singers,  the  training  of 
his  voice. 


EDISON    PHONOGRAPH    MONTHLY  FOR    JULY,    1912        13 


Mr.  Allan  became  the  accompanist  for  Victor 
Maurel,  the  great  French  baritone,  and  later  as  a 
protege  of  Pasquale  Amato,  leading  baritone  of 
the  Metropolitan  Opera  House,  he  began  the 
cultivation  of  the  tenor  qualities  of  his  voice.  He 
enjoys  the  distinction  of  having  sung  leading  bari- 
tone roles  with  the  Montreal  Opera  Company  and, 
later,  of  making  his  debut  as  a  tenor  at  the  same 
place.  Subsequently  Mr.  Allan  became  a  pupil 
of  Massimino  Perilli  of  Naples  who  is  reputed  to  be 
the  greatest  teacher  of  tenors  in  the  world. 

The  selections  from  Guy  D'Hardelot  with  which 
Mr.  Allan  makes  his  Edison  debut  are  well  calcu- 
lated to  display  the  singer's  power  and  his  inter- 
pretive ability.  The  range  and  quality  of  his  voice 
are  also  well  illustrated,  particularly  in  the  latter 
song. 


SELECTIONS    BY  REPRESENTA- 
TIVE ORGANIZATIONS  OF 
THE  NATIONS 

WHY  not  make  your  next  concert  an  inter- 
national affair?  It  can  be  done  very  easily 
by  following  the  program  which  we  suggest 
below.  These  various  selections,  though  not  all 
national  airs,  are  highly  representative  of  the  music 
of  the  various  nations  and  the  bands  are  in  several 
cases  the  most  famous  organizations  in  their  respec- 
tive countries  and  have  acquired  world-wide 
renown. 

It  is  very  interesting  thus  to  have  at  our  command 
the  musicians  of  these  different  nations  in  order 
that  we  may  compare  their  respective  abilities 
and  learn  something  of  the  musical  tastes  of  our 
neighbors.  When  Records  are  presented  in  this 
way  there  is  more  than  passing  interest  in  the  sin- 
gle selection  and  it  is  related  by  comparison  to  the 
other  pieces.  Prospects  will  begin  to  realize  that 
there  is  something  more  to  the  Phonograph  than 
catchy  tunes — that  it  is  capable  of  being  used  for 
more  than  mere  entertainment  and  affords  an 
opportunity  for  self-improvement  and  interesting 
study. 

Our  tentative  program  is  as  follows,  but  each 
Dealer  may,  by  consulting  the  various  foreign 
supplements,  arrange  one  to  suit  his  tastes: 

AMBEROL 

America — 490    Voice  of  Our  Nation — Medley 
U.  S.  Marine  Band 

England— 12340     God  Save  the  King 

Nat.  (London)  Mil.  Band 

France — 17110     Les  Houzards 

Garde  Republicaine  Band 

Germany — 15060  Des  Kbnigs  Gerenadiere 

Marsch  Strauss — Orchester 
Ireland — 12392     Moore's  Irish  Melodies 

H.  M.  Irish  Guards  Band 


Mexico — 6084     La   Campana   de  la   Inde- 
pendence— Marcha 

Banda  de  Artilleria 

Bohemia— 9811     Na  Prej  Pochod 

Bohumir  Kryl  and 

His  Band 

Portugal — 5041     O  Coronel  e  Torres  Branco 
— Duas  Marchas 
Banda  de  Guarda  Mu- 
nicipal de  Lisbon 


EDWIN  BOOTH'S  RECORDS 

IGNATIUS  GROSSMAN,  the  son-in-law  of 
Edwin  Booth,  has  in  his  possession  one  of  the 
most  valuable  sets  of  Phonographic  Records 
in  the  world,  for  they  contain  the  voice  of  the  great 
actor  himself.  Not  very  long  before  his  death 
Booth  recorded  Hamlet's  soliloquy,  one  of  Iago's 
great  speeches,  and  Richelieu's  famous  "Curse  of 
Rome." 

W.  H.  Ives,  of  the  Edison  Company,  induced  Mr. 
Grossman  to  take  the  Records  out  of  the  storage 
warehouse  in  which  they  are  carefully  preserved, 
and  to  play  them  in  his  presence.  The  object  of 
the  experiment  was  to  determine  whether  or  not 
these  original  Records  could  be  used  to  make  new 
reproductions — whether  the  voice  could  be  trans- 
ferred to  the  regular  master  Records.  But  it  was 
found  that  the  voice,  though  wonderfully  clear  and 
distinct  was  too  faint  for  recording  purposes.  There 
was,  however,  the  same  magnificent  quality  which 
had  made  countless  numbers  set  breathless  and 
spellbound  until  the  last  echo  had  rolled  away. 
What  a  wonderful  thing  it  would  have  been  if 
the  public  could  once  more  have  heard  perhaps 
the  greatest  Hamlet  of  them  all  moralize  upon  the 
evils  of  inaction,  the  villainous  Iago  uttering  his 
poisonous  sentences  and  the  great  Cardinal  defying 
the  mandates  of  his  king. 

ITALIAN  (NEAPOLITAN)  RECORDS 

PASQUARIELLO'S  great  success  at  the  London 
Hippodrome  illustrates  the  power  of  good  music 
despite  the  fact  that  the  words  are  absolutely 
unintelligible  to  an  audience.  The  Neapolitan 
comedian  sang  every  song  in  his  native  dialect, 
but  his  voice  was  so  excellent  and  the  airs  were 
so  catchy  that  he  became  one  of  the  great  "hits" 
of  the  season.  His  "Peri-Pero"  is  infectious — 
the  rapid  movement  of  the  air  and  the  singer's 
Lauder-like  presentation  are  charming.  These 
Records  too  should  be  played  for  your  customers. 


That  Burlesque  on  the  Sextette  from 
''Lucia"  (Amberol  No.  1107)  is  one  of  the 
cleverest  Records  ever  listed.  Words  and 
music  are  irresistibly  funny. 


14        EDISON   PHONOGRAPH   MONTHLY  FOR   JULY,    1912 


AMBEROLA  III 


Electro  No.  807 


Electro  No.  804 


Electro  No.  809 


Electro  No.  803 


TX  TE  are  now  prepared  to  furnish  electros  for  the 
Amberola  III,  the  latest  of  the  Edison  types.  This 
handsome  model  will  effectually  meet  the  requirements  of 
those  who,  while  desiring  a  hornless  Edison,  could  not  afford 
the  higher  priced  Amberola  B.  Its  tone  is  unsurpassable 
and  it  is  mechanically  perfect. 

In  addition  to  the  cuts  shown  on  this  page  we  can  sup- 
ply a  larger  set,  as  follows: 

No.  808  .  .  Corresponding  to  No.  807  is  5J4  In.  x  iy%  In. 

No.  805  .  .  Corresponding  to  No.  804  is  4J/g  In.  x  2^  In. 

No.  806  .  .  Corresponding  to  No.  809  is  4J^   In.  x  2%  In. 

No.  802  .  .  Corresponding  to  No.  803  is  5J^  In.  x  2%  In. 


Always  bear  in  mind  that  half-tones  do  not  print  well  in 
newspapers.  Address  all  requests  for  these  electros  to  the 
Advertising  Department. 


EDISON    PHONOGRAPH    MONTHLY   FOR    JULY,    1912       15 


New  Edison  Records 


Domestic  List  September,  1912 

THE  Edison  Records  listed  below  will  be  shipped  from  Orange  in  time  to 
reach  all  Jobbers  in  the  United  States  and  Canada  before  August  24th,  1912, 
all  things  being  favorable,  and  they  may  be  reshipped  to  Dealers  at  8 
A.  M.  on  August  24th.  They  must  not,  however,  be  exhibited,  demonstrated,  or 
placed  on  sale  by  Jobbers  or  Dealers  until  r8  A.  M.  on  August  24th.  Supplements, 
Phonograms  and  Hangers  will  be^shipped  with  Records.  These  may  be  distributed 
to  Dealers  after  August  20th,  but  must  not  be  circulated  among  the  public  before 
August  24th.  Jobbers  and  Dealers  may,  however  deposit  Supplements  and  Phono- 
grams in  Mail  Boxes  or  Post  Offices  after  5  P.  M.  on  September  23rd  for  delivery  on 
the  morning  of  the  24th.  Bulletins  will  be  mailed  direct  to  all  Dealers  from  Orange. 
Jobbers  are  required  to  place  orders  for  September  Records  on  or  before  July  10th. 
Dealers  should  place  September  orders  with  Jobbers  before  July  10th  to  insure  prompt 
shipment  when  Jobber's  stock  is  received. 


CAwomaJbl 


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I40IW 


INCORPORATED 

ORANGE,  N.  J. 


AMBEROL  CONCERT— 75c  each  in  the  United  States  ;  $1.00  each  in  Canada 

SO  great  has  been  the  success  of  the  Amberol  Concert  numbers  that  we  are  listing  four  selections 
this  month,  three  vocal  beauties  and  one  glorious  violin  solo.  The  last  named  is  the  first  con- 
tribution of  Kathleen  Parlow,  one  of  the  best  known  and  most  talented  violinists  of  the  day.  The 
renewed  interest  in  "Robin  Hood"  prompted  the  listing  of  "Oh  Promise  Me,"  and  we  are  confident 
that  the  beautiful  old  song  will  never  be  more  perfectly  presented  than  it  has  been  by  the  great  Rappold. 
Christine  Miller  adds  to  her  achievements  the  singing  of  "Abide  With  Me"  in  a  new  and  powerful 
setting  of  rare  magnificence,  and  Thomas  Chalmers  exhibits  marked  artistic  genius  in  his  rendition 
of  two  concert  gems. 

28026  (a)  Menuett  G  Flat  Major;    (b)  Valse  Bluette  Kathleen    Parlow 

Kathleen  Parlow's  first  Edison  selection  is  impressively  beautiful,  the  violin  reproducing  with  a 
depth  and  richness  of  tone  which  could  not  be  excelled.  The  graceful  Beethoven  Menuett,  a  little 
gem,  is  charmingly  presented  in  a  most  happy  vein.  The  Valse,  by  Drigo,  demands  a  wealth  of  difficult 
execution  and  every  requirement  is  easily  fulfilled  by  the  gifted  violinist;  but  in  no  sense  is  beauty 
ever  sacrificed  to  brilliancy — wherein  lies  the  good  taste  of  the  true  artiste.  George  Falkenstein,  her 
accompanist,  proves  himself  a  most  finished  pianist.  As  a  piece  of  expert  recording  this  Record 
challenges  comparison. 

28027  Abide  With  Me  Christine  Miller 

Samuel  Liddle,  a  well-known  English  composer  of  sacred  songs,  has  put  the  noble  phrases  of  the 
beloved  old  hymn  "Abide  With  Me,"  in  a  new  musical  setting  of  rare  beauty.  What  voice  could 
be  more  appropriate  to  the  simple  faith  and  solemn  devotion  which  this  song  expresses  in  words 
and  music  alike,  than  the  deep,  rich  contralto  of  Christine  Miller.  Inspired  by  the  same  vision 
which  stirred  its  composer,  Miss  Miller  imparts  a  beautiful  significance  to  her  singing  of  the  melody 
which  is  amplified  by  a  magnificent  orchestra  accompaniment.  Words  by  Henry  Francis.  Lyte_ 
Published  by  Boosey  &  Company,  New  York  City. 

(Always  specify  on  your  orders  whether  you  want  Amberol  or  Standard  Records.) 


16       EDISON    PHONOGRAPH    MONTHLY  FOR    JULY,    1912 

28028     (a)  Contentment;   (b)  A  Red,  Red  Rose  Thomas  Chalmers 

Concert  goers  will  immediately  recognize  these  two  favorites  both  of  which  were  composed  by- 
Frank  S.  Hastings,  a  well-known  American  writer.  "Contentment"  has  a  dreamy  retrospective 
tempo  which  is  perfectly  suited  to  its  theme.  The  second  selection,  more  vivacious  in  import, 
forms  a  delightful  complement  to  its  predecessor.  Both  songs  are  perfectly  suited  to  Mr.  Chalmers' 
voice  which  the  artist  handles  with  his  customary  skill.  Orchestra  accompaniment. 
♦28029     Oh  Promise  Me  Marie  Rappold 

"Oh  Promise  Me"  has  never  lost  its  popularity  since  it  was  first  sung  in  "Robin  Hood"  in  1890. 
But  the  recent  revival  of  de  Koven's  masterpiece  at  the  New  Amsterdam  Theatre,  New  York  City, 
where  it  was  produced  with  an  artistic  and  elaborate  perfection  never  before  attained,  has  led  to  a 
still  greater  appreciation  of  the  beauties  of  Allan-a-Dale's  charming  love  song.  A  carefully  arranged 
orchestration  forms  a  delightful  setting  for  Mme.  Rappold's  bell-like  tones  as  they  glide  through 
the  familiar  strains.     It  is  a  beautiful  Record.    Words  by  Clement  Scott. 

AMBEROL— 50  cents  each  in  the  United  States  ;  65  cents  each  in  Canada 

1096  Father  Rhine  March— "Miss  Loreley"  Edison  Concert  Band 

A  lively  march  from  the  German  operette  "Fraulein  Loreley"  by  Paul  Lincke,  who  will  be  long 
remembered  as  the  composer  of  the  wonderfully  popular  "Glow-worm."  The  spirit  and  dash  which 
our  band  puts  into  its  performance  make  this  a  captivating  selection. 

1097  Favorite  Airs  from  "Robin  Hood"  Edison  Light  Opera  Co. 
The  great  revival  of  Reginald  de  Koven's  "Robin  Hood"  was  one  of  the  events  of  the  season.    New 
York  was  captivated  by  the  beauty  of  the  familiar  songs,  seeming  to  re-awaken  to  a  realization 

of  their  artistic  merit.  Our  pot-pourri  includes  the  introduction  and  opening  chorus,  the  exquisite 
duet  between  Maid  Marian  and  Robin  Hood,  Little  John's  masterpiece  "Brown  October  Ale," 
"Tinkers'  Song"  by  the  sheriff  and  tinkers,  and  the  finale  by  the  ensemble.  Our  Light  Opera  Com- 
pany presents  the  selections  with  a  snap  and  dash  which  will  bring  joy  to  the  hearts  of  those  who 
love  "Robin  Hood."    Orchestra  accompaniment.    Libretto  by  Harry  B.  Smith. 

1098  Lady  Angeline  Campbell  and  Gillette 
Do  you  remember  the  great  "hit,"  "Baby  Rose?  "    This  gliding,  sliding  coon  song  originated  in  the 
fertile  imagination  of  the  same  George  Christie.     Campbell  and  Gillette,  with  this  captivating 
subject  to  work  upon,  are  at  their  very  best.     Orchestra  accompaniment.    Words  by  Dave  Reed; 
published  by  M.  Witmark  &  Sons. 

1099  Come  Back  to  Playland  with  Me  Manuel  Romain 
One  of  the  catchiest  sentimental  songs  which  has  been  written  for  a  long  time,  its  slow  waltz  time  per- 
mits of  an  especially  beautiful  orchestra  accompaniment.     Mr.  Romain  has  just  returned  from 
Europe  and  shows  the  result  of  very  effective  study  for  he  was  never  in  better  voice.    Words  and 
music  by  Maud  Lambert;   published  by  M.  Witmark  &  Sons,  New  York  City. 

1100  U.  S.  Army  Bugle  Calls— Part  2  Buglers  of  the  N.  Y.  Military  Band 
This  Record  completes  the  Bugle  Calls,  the  first  half,  of  which  were  listed  on  Amberol  1069,  and 
like  the  first  selection,  has  been  very  favorably  commented  upon  by  a  number  of  Army  officers.  The 
following  calls  are  presented:  Call  to  Quarters,  Taps,  Mess,  Sick,  Church,  Recall,  Issue,  Officers' 
Call,  Captains'  Call,  First  Sergeants'  Call,  Fatigue,  School,  The  General,  To  the  Rear,  March, 
Commence  Firing,  Cease  Firing,  Fix  Bayonets,  Charge  and  Tattoo. 

1101  Just  a  Plain  Little  Irish  Girl  Lottie  Gilson 
Lottie  Gilson's  innumerable  friends  were  shocked  to  learn  of  her  recent  death  in  New  York.     "The 
Little  Magnet"  never  lost  her  hold  upon  the  public.    This  is  one  of  her  last  Records  for  the  Edison 
and  will  be  prized  for  that  reason.  It  seems  hard  to  realize  that  the  old,  familiar  voice  will  be  heard 

no  more.  This  song,  always  a  great  favorite  with  her,  was  written  by  Wm.  Cahill.  Orchestra 
accompaniment.    Published  by  F.  B.  Haviland  Publishing  Co.  of  New  York  City. 

1102  I'll  Take  You  Home  Again,  Kathleen  Will  Oakland  and  Chorus 
Will  Oakland  is  at  his  best  when  singing  old  favorites  such  as  this  ballad  by  Thomas  P.  Westen- 
dorf.    A  quartet  comprising  Bieling  (1st  tenor),  Murray  (2d  tenor),  Porter  (1st  bass)  and  Hooley 
(2d  bass),  adds  beautiful  humming  effects  in  the  verse  and  obtains  excellent  harmony  in  the  chorus. 
Orchestra  accompaniment. 

1103  Baby  Mine  Elizabeth  Spencer 
A  sweet  little  song  perfectly  suited  to  Miss  Spencer's  smoothly  flowing  voice,  sung  at  her  very  best. 

It  is  a  sort  of  lullaby,  telling  of  daddy's  return  from  the  sea,  the  song  and  its  presentation  making 
a  most  delightful  selection.  Orchestra  accompaniment.  Music  by  A.  Johnston;  words  by  Dr. 
Chas.  Mackay. 

1104  Moonlight  Dance  American  Standard  Orchestra 
A  delicate,  graceful,  fairy-like  dance,  suggestive  of  elfs  and  goblins  tripping  through  scintillating 
moonbeams,  to  the  fanciful  melody  of  hidden  players.     It  was  written  by  Herman  Finck,  com- 
poser of  the  celebrated  "In  the  Shadows"  (Amberol  No.  857).     Published  by  Chappell  &  Com- 
pany, New  York  City. 


"This  selection  will  be  illustrated  on  cover  of  September  Phonogram. 


EDISON    PHONOGRAPH    MONTHLY   FOR    JULY,    1912       17 

1105  (a)    I   Know  a  Lovely  Garden  ;   (b)  Because  Hugh  Allan 

Few  names  rank  higher  among  popular  concert  composers  than  does  that  of  Guy  D'Hardelot, 
some  of  whose  works  have  been  sung  with  great  success  by  numerous  famous  opera  stars.  The  first 
song,  in  its  exquisite  melody,  suggests  a  leisurely  stroll  through  the  "Lovely  Garden;"  the  second 
is  a  fervent  answer  to  a  time-honored  question,  placed  in  a  setting  of  rare  beauty  and  originality. 
Orchestra  accompaniment.  Words  by  Edward  Teschemacher;  published  by  Chappell  &  Co., 
New  York  City. 

1106  The  Star  of  the  East  Anthony  and  Harrison 

This  familiar  sacred  duet  needs  no  introduction  to  church  goers.  Suffice  it  to  say  that  Anthony 
and  Harrison  have  sung  the  selection  excellently,  doing  full  justice  to  its  beauty.  Orchestra  accom- 
paniment.   Music  by  A.  Kennedy;   words  by  George  Copper.     Published  by  Leo  Feist. 

1107  Opera  Burlesque,   on  Sextette  from  "Lucia"  Billy  Murray  and  Mixed  Chorus 

Irving  Berlin  has  invented  a  clever  ragtime  burlesque  on  the  old  familiar  sextette  from  "Lucia," 
telling  of  the  colored  artists  who  tried  to  sing  the  sextette.  Screamingly  funny,  but  at  the  same 
time  very  well  harmonized  and  capitally  performed.  Orchestra  accompaniment.  Published  by 
the  Ted  Snyder  Co.,  New  York  City. 

1108  Rye  Waltzes — Scotch  Melodies  National  Promenade  Band 

A  special  selection  made  for  a  new  dance  which  is  rapidly  gaining  great  popularity.  An  alternating 
schottische  and  waltz  time,  divided  into  proper  intervals,  carries  us  through  the  following  familiar 
Scotch  airs:  "Comin'  Thro'  the  Rye,"  "There's  Nae  Luck  About  the  House,"  "Blue  Bells  of 
Scotland,"  "What's  a'  the  Steer,  Kimmer,"  "Annie  Laurie,"  "Rov's  Wife  of  Aldivalloch"  and 
"Auld  Lang  Syne." 

1109  Good  Bye,   Rose  Walter  Van  Brunt 

"Roses  Bring  Dreams  of  You,"  "You  Are  the  Ideal  of  My  Dreams,"  "All  That  I  Ask  is  Love" 
— three  great  Edison  successes  composed  by  Herbert  Ingraham,  one  of  the  greatest  of  ballad  writers. 
How  strangely  significant  that  the  last  ballad  which  he  ever  wrote  should  have  been  this  sweetly 
pathetic  little  song  of  farewell,  telling  of  the  coming  of  Winter.  Its  beauty  alone  is  sufficient  to 
gain  wide  popularity  but  its  sad  association  with  the  composer's  death  gives  the  song  a  deeper 
meaning.  Orchestra  accompaniment.  Words  by  Addison  Burkhart;  publishers,  Shapiro  Music 
Publishing  Co. 

1110  Two  Rubes  and  the  Tramp  Musician  Porter  and  Harlan 

Another  of  Steve  Porter's  rube  sketches,  so  many  of  which  have  won  universal  popularity.  Two  old 
hayseeds  are  argufying  over  a  fence  when  a  professional  pedestrian  (Ed.  Meeker)  wanders  along, 
armed  with  a  200  year  old  Strad  which  "sounds  like  new."    Excellent  local  color. 

1111  Drifting  Elsie  Baker  and  James  F.  Harrison 

A  very  simple  but  extremely  pretty  melody,  set  to  a  slow  waltz  time,  affords  an  excellent  opportunity 
for  beautiful  harmony.  Miss  Baker  and  Mr.  Harrison,  with  the  artistic  appreciation  born  of  true 
musicianship,  have  brought  out  the  full  beauty  of  the  duet.  Orchestra  accompaniment.  Words 
and  music  by  W.  R.  Williams;    published  by  Will  Rossiter,  Chicago. 

1112  (a)  Silver  Threads  among  the  Gold;   (b)  Cordelia  Polka  William  Dorn 

William  Dorn,  who  appears  here  for  the  first  time  as  a  xylophone  soloist,  displays  remarkable  ability, 
playing  the  entire  first  selection  with  a  roll  or  trill  which  it  is  most  difficult  to  attain.  In  sharp 
contrast  to  the  familiar  old  ballad  is  the  Polka  with  its  galloping,  accelerated  tempo  completing  a 
delightful  Record.     Orchestra  accompaniment. 

1113  My  Rose  of  the  Ghetto — "Louisiana  Lou"  Maurice  Burkhart 

"Louisiana  Lou"  has  been  delighting  Chicago  all  season,  one  of  its  chief  claims  to  fame  lying  in  this 
great  character  song  which  Mr.  Burkhart  does  to  perfection,  his  dialect  being  excellent.  Starting 
in  a  doleful  minor  key,  the  lover,  gaining  courage,  changes  very  effectively  to  a  livelier  refrain. 
Orchestra  accompaniment.  Music  by  Ben  M.  Jerome;  words  by  Donaghey  &  Burkhardt.  Chas. 
K.  Harris,  New  York  City,  publisher. 

1114  Take  Thou  My  Hand  Edison  Mixed  Quartet 

Many  of  us  have  heard  this  beautiful  sacred  plea  for  guidance  admirably  sung,  but  never  has  its 
presentation  been  superior  to  that  given  it  here.  A  very  subdued  orchestra  is  scarcely  audible, 
except  in  the  introduction  and  interludes.     Music  by  Ira  D.  Sankey;   words  by  Julia  Sterling. 

1115  Because  I  Love  You,  Dear  Charles  W.  Harrison 

An  exquisite  song  of  love,  its  music  in  perfect  accord  with  the  nobility  of  its  sentiment,  culminating 
in  a  beautiful  climax  which  shows  to  excellent  advantage  the  power  and  clarity  of  Mr.  Harrison's 
wonderful  voice.  Orchestra  accompaniment.  Music  by  C.  B.  Hawley;  words  by  W.  H. 
Stanton.     Published  by  G.  Schirmer  of  New  York  City. 

(Always  specify  on  your  orders  whether  you  want  Amberol  or  Standard  Records.) 


18       EDISON    PHONOGRAPH    MONTHLY  FOR    JULY,    1912 

1116  Scarf  Dance  Karel  Bondam 

Cecile  Chamirrade  is  one  of  the  cleverest  and  most  brilliant  pianistes  and  composers  of  salon-music. 
Among  her  many  contributions  to  music  the  ballet  "Callirhoe"  in  which  the  familiar  Scarf  Dance 
appeared,  is  indeed  notable.  Karel  Bondam,  a  pianist  of  rare  technical  skill  and  temperament,  is 
ideally  suited  to  interpret  the  vivacious  French  artiste.  The  piano  records  wonderfully  in  this 
delightful  selection.     Published  by  Arthur  P.     Schmidt,  New  York  City. 

1117  When  Uncle  Joe  Plays  a  Rag  on  His  Old  Banjo  Collins  and  Harlan 

A  wonderful  jig-step  rag  that  starts  everybody  going.  The  popular  team  has  never  done  better 
than  in  this  coon  song  where  their  exuberant  spirits  are  given  free  rein.  Of  course,  Uncle  Joe  gives 
us  a  sample  of  his  ability  as  a  banjoist — and  it  is  no  mean  ability.  Orchestra  accompaniment. 
Musi.c  by  Theodore  Morse;  words  by  D.  A.  Esrom.     Published  by  Theodore  Morse  Music  Company. 

1118  Whistle  It— "The  Wall  Street  Girl"  Ada  Jones 

"The  Wall  Street  Girl"  has  captured  New  York  completely,  and  her  success  is  chiefly  due  to  this 
great  "hit"  sung  by  the  star  herself.  The  waltz  time  and  novel  whistling  effects  in  the  chorus, 
interlarded  with  Ada  Jones'  comments,  make  a  most  amusing  and  entertaining  selection.  Orchestra 
accompaniment.  Music  by  Jean  Schwartz;  words  by  Al  Bryan  and  Grant  Clarke.  Published 
by  Jerome  and  Schwartz  Publishing  Company. 

1119  You're  My  Baby  Premier  Quartet 

A  crack-a-jack  ragtime  romp  into  which  this  great  quartet  of  harmony  jugglers  have  put  their  very 
best  efforts.  The  air  skips  around  from  tenor  to  bass,  with  all  sorts  of  humming  effects  in  hot 
pursuit.  Time,  tune  and  talent  have  formed  an  invincible  combination.  Orchestra  accompani- 
ment. Music  by  Nat  D.  Ayer;  words  by  A.  Seymour  Brown.  Published  by  Jerome  H.  Remick 
&  Co.,  New  York  City. 

1120  Remick' s  Hits— Medley  Overture,  No.  12  New  York  Military  Band 

Just  as  the  bell  strikes  twelve  o'clock  the  graves  open  and  the  skeletons  emerge  to  dance  the  won- 
derful "Skeleton  Rag."  Then  follows  the  "Beautiful  Doll"  in  snappy  time,  after  which  the  lingering 
waltz  time  of  "Somebody  Else  Will  if  You  Don't;"  then  an  abrupt  change  to  the  whirl  of  "That  Navajo 
Rag"  finally  gliding  into  the  beauties  of  "Moonlight  Bay."  A  wonderful  assembly  of  up-to-the- 
minute  selections,  spiritedly  played.     Jerome  H.  Remick  &  Co.,  New  York  City,  publishers. 

STANDARD— 35  cents  each  in  the  United  States  ;  40  cents  each  in  Canada 

10571  Passing  Review — Patrol  National  Guard  Fife  and  Drum  Corps 

A  deservedly  popular  Record  containing  "Battle  Cry  of  Freedom,"  "The  Mocking  Bird,"  "St. 
Patrick's  Day"  and  various  bugle  calls,  played  with  passing  and  approaching  effects.  The  excellent 
work  of  the  fifes  and  drums  makes  it  a  stirring  selection. 

10572  I'd  Love  to  Live  in  Loveland  With  a  Girl  Like  You  Walter  Van  Brunt 

This  is  unquestionably  one  of  the  most  popular  songs  of  the  vaudeville  stage,  its  catchy  waltz  time 
proving  irresistible.  Van  Brunt  sings  it  in  capital  style,  to  an  orchestra  accompaniment.  Words 
and  music  by  W.  R.  Williams;   published  by  Will  Rossiter  of  Chicago. 

10573  Pucker  up  Your  Lips,  Miss  Lindy  Campbell  and  Gillette 

Miss  Lindy's  pucker  made  a  great  "hit"  when  we  issued  it  in  the  Amberol  list — so  much  so  that  we 
have  had  the  same  capable  singers  record  it  for  the  Standard  Records.  Orchestra  accompaniment. 
Music  by  Albert  Von  Tilzer;  words  by  Eli  Dawson.  Published  by  the  York  Music  Company, 
New  York  City. 

10574  Mammy's  ShufHin'  Dance  Billy  Murray 

This  ragtime  coon  glide  is  one  of  the  most  popular  songs  that  Billy  Murray  has  sung  in  a  long  time. 
It  is  a  very  catchy  selection  performed  in  capital  style  and  it  is  sure  to  find  favor  everywhere  it  is 
heard.  Orchestra  accompaniment.  Melville  J.  Gideon,  composer.  Words  by  L.  Wolfe  Gilbert. 
Will  Rossiter  of  Chicago,  publisher. 

10575  The  Skeleton  Rag  Premier  Quartet 

Few  eccentric  ragtime  songs  have  enjoyed  the  great  success  that  this  spooky  piece  has  had.  It  is 
extremely  clever,  beautifully  harmonized  and  performed  to  perfection  by  this  talented  quartet. 
Orchestra  accompaniment.  Music  by  Percy  Wenrich.;  words  by  Edward  Madden.  Publishers, 
Jerome  H.  Remick  &  Co. 

Foreign  List,  September,  1912 

FRENCH-CANADIAN  AMBEROL— 50  cents  each  in  the  United  States;  65  cents  each  in  Canada 

11650  (a)  Obstination  (//.  de  Fonienailks) ;  (b)  Un  Canadien  Errant,  Piano  Ace,     Paul  Dufault 

11651  Sais — Tu  ?     (H.  de  Fontenailhs)  Piano  Accompaniment  Joseph  Saucier 

11652  (a)  Un  doux  lien  (Delbruck) ;  (b)  Te  Souviens — tu  ?  (Godard)  Piano  Ace,     Joseph  Saucier 

11653  O  Canada,  Terre  de  nos  Aieux  (Lavallee)   Orchestra  Accompaniment  Joseph  Saucier 

{Always  specify  on  your  orders  whether  you  want  Amberol  or  Standard  Records.) 


EDISON  PHONOGRAPH  MONTHLY  FOR  JULY,  1912         19 

ITALIAN  AMBEROL — 50  cents  each,  in  the  United  States  ;  65  cents  each  in  Canada 

7554  Stornelli  Montagnoli  (Mazzucchi)  Orchestra  Accompaniment  Gennaro  Pasquariello 

7555  Carme  tu  nascjste  per  me  (Capolongo)  Orchestra  Accompaniment  Gennaro  Pasquariello 

7556  Peri-Pero  (Buongiovanni)  Orchestra  Accompaniment  Gennaro  Pasquariello 

7557  Ah!  l'ammore  che  fa  fa  (DeCourtis)  Orchestra  Accompaniment  Gennaro  Pasquariello 


12456 
12457 
12458 

12459 

12460 
12461 
12462 

12463 
12464 

12465 


14153 
14154 
14155 


Foreign  Records  for  July,  1912 


BRITISH  AMBEROL  FOR  JULY 

A  Collier's  Child,  Geddes  Stanley  Kirkby 

Regimental  Marches  No.  2         National  Military  Band 
We  Must  Have  a  Song  About  the  Isle  of  Man,  Murphy 

Florrie  Forde 
Selection  from  "Der  liebe  Augustin,"  Fall 

Alhambra  Orchestra 
Seaside  Swank,  David  fc?  Zee  Bobbie  Naish 

The  Rosary,  Nevin  Sergeant  C.  Leggett 

Let's  Make  a  Night  of  it  To-Night,  Glover-Kind 

Jack  Charman 
You  Never  Know,  Castling  Clanden  Roberts 

Tell  Them  You're  a  Londoner,  Godfrey  &  Williams 

Billy  Williams 
Unter  den  Linden — March,  Cresse         Alexander  Prince 

BRITISH  STANDARD  FOR  JULY 

Policeman's  Holiday — Two-step,  Ewing 

National  Military  Band 
Yesterday,  To-day  and  To-morrow,  Wright 

Albert  Crawley 
Bom  Bom  Bom-Bay,  Staunton  &  Flynn     Florrie  Forde 


GERMAN  AMBEROL  FOR  JULY 

15247  Anna,  was  ist  denn  mit  dir?  Fall 

Johann  Strauss  Orchester 

15248  "Arie  des  Deland,"  Wagner  Opernsanger  Paul  Seebach 

15249  Der  Himmel  hangt  voller  Geigen — Duett,  Fall 

Lucie  Bernardo  &  Opernsanger    Erich  Schroeter 

15250  "Das  haben  die  Madchen  so  gerne, "  Gilbert 

L.  Bernardo  and  M.  Kuttzer 

GERMAN  STANDARD  FOR  JULY 

16245  Two-step  tanst  man  heut',  Gilbert 

Johann  Strauss  Orchester  mit  Chor 

16246  We  steht  denn  das  geschrieben?  Fall 

Mizzi  Ceizzler  &  Walter  Jankhuhn 

16247  Waldandacht,  Abt  Elite  Quartett 

16248  Fraulein,  konn'n  Sie  links  'rum  tansen?  Gilbert 

Johann  Strauss  Orchester 

FRENCH  STANDARD  FOR  JULY 

18202     La  Veuve  Joyeuse — Heure  exquise,  valse,  Lehar 

Georges  Elval 

SPANISH  AMBEROL  FOR  JULY 

8062     La  Partida — Cancion  Espanola,  Alvarez 

Felix  de  la  Sierra 


8063     El  Guitarrico — Serenata,  Soriano 


Jose  Frances 


EDISON  REPRODUCER  PARTS,  MODEL  "R" 

List  Net 

20603     Diaphragm  with  Crosshead 50  each  .25 

20482  "         Gasket 20   "  .10 

20478  "         Steel  Washer 10   "  .05 

20479  "  Paper  Washer,  Plain 25  doz.  .12^ 

20480  "  "  "       Cupped 25   "  .12V2 

20481-N  "  Clamping  Ring 75  each  .37^ 

3776     Reducing  Ring  with  Limit  Stop 1.00   "  .50 

8141  "  "    Screw 05    "  .023^ 

3778     Reproducer  Weight  with  Standard 80   "  .40 

218  "  "      Limit  Screw 05    "  .023^ 

219  "  "      Hinge  Screw 05"  .023^ 

220  "  "      Swivel  Hinge 25    "  .12^ 

637  "  Button  and  Arm 1.50   "  .75 

3774  "  "     Arm  Link.: t 05    "  .02^ 

215  "  "         "     Screw 05    "  .02^ 


FRENCH-CANADIAN  RECORDS 


DIG  up  the  French  people  in  your  territory 
and  play  these  French  Canadian  selections 
for  them.  Dufault  and  Saucier  are  both  very 
well  known  singers  and  their  reputations  are  based 
upon  actual  achievements.  Their  voices  are  excel- 
lent and  record  very  smoothly.  The  songs  them- 
selves are  beautiful  and  will  appeal  to  a  great 
many  people  through  their  musical  beauty  alone — 
the  words  are  secondary  in  any  song  and  of  little 
importance  to  many  persons.  That  sounds  like 
a  startling  assertion,  but  did  you  ever  hear  of  a 
beautiful  poem  being  set  to  poor  music  and  then 


gaining  popularity  as  a  song?  But  there  are 
innumerable  beautiful  melodies  for  which  the  most 
inferior  words  have  been  written,  and  yet  the  songs, 
through  their  musical  supremity  and  despite  the 
words,  have  won  great  popularity. 

Therefore,  although  your  easiest  sales  should  be 
found  among  Frenchmen  or  people  of  French  de- 
scent, any  real  music  lover  is  a  good  prospect.  Keep 
these  Records  "on  tap"  and  play  them  for  your 
various  customers  when  they  come  in.  If  you 
have  kept  track  of  your  customers  you  will  know 
which  ones  are  real  music  lovers. 


Jobbers  of  Edison  Phonographs  and  Records 


ALA.,    Birmingham — Talking:   Machine    Co. 
Mobile — W.  H.   Reynalds. 

CAL.,  Log  Angeles — Southern  Cal.  Music  Co. 
San  Francisco — Pacific  Phonograph  Co. 

COLO.,  Denver — Denver  Dry  Goods  Co. 
Hext  Music  Co. 

CONN..  New  Haven — Pardee-Ellenberger  Co. 

D.  C.  Washington — E.  F.  Droop  &  Sons  Co. 

©A.,  Atlanta — Atlanta  Phonograph  Co. 
Waycross — Youmans  Jewelry   Co. 

IDAHO.  Boise — Eilers  Music  House. 

ILL.,  Chicago — Babson  Bros. 

Lyon  &  Healy. 

James  I.  Lyons. 

Rudolph  Wurlitzer  Co. 
Peoria — Peoria  Phonograph   Co. 

Putnam-Page  Co.,  Inc. 
Quincy — Quincy  Phonograph  Co. 


IND.,  Indianapolis — Klpp-Link 
Co. 


Phonograph 


IOWA,  Des  Moines— Harger  &  Blish. 
Sioux  City — Harger  &  Blish. 

MAINE,  Bangor — S.  L.  Crosby  Co. 

Portland — Portland  Sporting  Goods  Co. 

HD„  Baltimore — E.   F.   Droop  &  Sons   Co. 

MASS.,  Boston — Eastern  Talking  Machine  Co. 
Iver  Johnson  Sptg.  Goods  Co. 
Pardee-EUenberger  Co. 
Lowell — Thomas  Wardell. 

MICH.,  Detroit — American  Phono.  Co. 
Grinnell  Bros. 

MINN.,  Minneapolis — Laurence  H.   Lucker. 
St.  Paul — W.  J.  Dyer  &  Bro. 
Koehler  &  Hinrichs. 


New   York   City— Blackman   Talking   Ma- 
chine  Co. 
J.  F.  Blackman  &  Son. 
I.    Davega,    Jr.,    Inc. 
S.   B.  Davega  Co. 
Greenhut-Siegel-Cooper    Co. 

Oswego — Frank  E.   Bolway. 
Rochester — Talking  Machine  Co. 
Syracuse — W.  D.  Andrews. 
Utica — Arthur  F.  Ferriss. 
William   Harrison. 

OHIO,  Cincinnati— Rudolph  Wurlitzer  Co. 
Cleveland — Laurence    H.    Lucker. 
Columbus — Perry  B.  Whitsit  Co. 
Newark — Ball-Fintze  Co. 
Toledo — Hayes  Music  Co. 

OKLA.,   Oklahoma   City — Schmelzer  Arms   Co. 
OREGON,  Portland — Graves  Music  Co. 

PENNA.,    Philadelphia— Louis  Buehn  &  Bro. 

C.  J.  Heppe  &  Son. 

Lit  Brothers. 

Penn  Phonograph  Co. 

H.  A.  Weymann  &  Son. 
Pittsburg — Louis   Buehn   &   Bro. 
Scranton — Aekerman  &  Co. 

Technical   Supply  Co. 
Willlamsport — W.   A.  Myers. 

R.  I.,  Providence — J.  A.  Foster  Co. 
J.   Samuels  &  Bro. 

TENN.,  Memphis — F.   M.   Atwood. 
O.    K.    Houck    Piano   Co. 

TEX.,  Dallas — Southern  Talking  Machine  Co. 
El  Paso — W.  G.  Walz  Co. 
Fort   Worth — L.    Shepherd  &   Co. 
Houston — Houston   Phonograph  Co. 
San    Antonio — H.    C.    Rees    Optical    Co. 


UO„  Kansas  City — J.  W.  Jenkins'  Sons  Music 
Co. 

Schmelzer   Arms   Co. 
St.  Louis — Silverstone  Talk.  Mach.  Co. 


UTAH,  Ogden — Proudflt  Sporting  Goods  Co. 
Salt  Lake  City — Consolidated  Music  Co. 

VT„  Burlington — American  Phono.  Co. 


MONT.,   Helena — Montana   Phono.   Co. 

NRB.,    Omaha — Shultz  Bros. 

N.  H„  Manchester — John  B.  Varlck  Co. 

N.  J.,  Hoboken — Eclipse  Phono.  Co. 
Newark — Edisonia  Co. 
■  Paterson — James  K.  O'Dea. 

M.  Y.,  Albany — Finch   &  Hahn. 
Buffalo — W.  D.  Andrews. 

Neal,   Clark  &  Neal  Co. 
B&mira — Elmira  Arms  Co. 
Gloversville — American  Phono.  Co, 


VA.,  Richmond — C.   B.  Haynes  &  Co. 

WASH..  Seattle — Eilers  Music  House. 
Spokane — Graves  Music  Co. 

WIS.,  Milwaukee — Laurence  McGreal. 

CANADA*  Quebec— C.  Robitallle. 

Montreal — R.  S.  Williams  &  Sons  Co.,  Ltd. 
St.  John— W.  H.  Thorne  &  Co.,  Ltd. 
Toronto — R.  S.  Williams  &  Sons  Co.,  Ltd. 
Vancouver — M.  W.  Waitt  &  Co.,  Ltd. 
Winnipeg — R.  S.  Williams  &  Sons  Co.,  Ltd. 

Babson   Bros. 
Calgary — R   S,  Williams  &  Sons  Co.,  Ltd. 


M 


I 


^/fe  EDISON 
PHONOGMPH 


MONTHLY 


VOL.  X 


August,  1912 


No.  8 


THIS,  undoubtedly  one  of  the  most  unique  pictures  in  the  world,  shows 
Mr.  Edison  throwing  over  the  first  strike  in  the  ball  game  which 
constituted  part  of  the  program  of  the  Edison  Field  Day,  held  July  16th. 
The  camera  shows  that  the  inventor  entered  into  the  spirit  of  the  occasion 
with  the  same  vigor  which  has  always  characterized  his  action. 


"XD/Te  EDISON  PHONOGRAPH  MONTHLY 


CONTENTS  FOR  AUGUST,  1912 


The  Four-Minute  Recorder  and  New  Shaving  Machine     .  3 

Ingenuity  Silk  Amberola           ......  5 

Amberola  III  Booklet          .......  5 

Edison  Window  Displays          ......  6 

Where  There's  a  Will  There's  a  Way         ....  7 

Amberola  III 8 

New  Edison  Artists     ........  9 

Harvey  Hindermyer's  Itinerary        .          .          .          .          .  11 

Amberola  III   Fits  Pocketbooks  .  .  .  .  .11 

The  Other  13,000 12 

A  Clever  Advertisement      .......  12 

Record  Return  Guide  for  August   .....  13 

Edison  Jobbers  Entertained         ......  13 

Are  They  Passing  You  By?    .                            ...  14 

Boost    the    New    Home    Recording    Outfit     (Ready-made 

Electro  No.  24)        .         .                            ....  IS 

New  Edison  Records        .                             ....  16 

Foreign  List,  August,   1912 19 

Edison  Reproducer  Parts,  Model  "  S  "            .         .         .  19 

Jobbers  of  Edison  Phonographs  and  Records     .         .  .20 


THE    EDISON 
PHONOGRAPH    MONTHLY 

Published  in  the  interests  of 

EDISON  PHONOGRAPHS  AND  RECORDS 

BY 

THOMAS  A.  EDISON,  Inc. 

ORANGE,  N.  J.,  U.  S.  A. 

NATIONAL  PHONOGRAPH  CO..   LTD.,  VICTORIA  ROAD.  WILLESDEN.   LONDON,  N.   W. 

THOMAS  A.   EDISON.   LTD.  364-372  KENT  STREET,  SYDNEY,   N.  S.  W. 

COMPANIA  EDISON  HISPANO-AMERICANA,  VIAMONTE  515,   BUENOS  AIRES. 

EDISON  GESELLSCHAFT.   M.   B.   H.   10  FRIEDRICHSTRASSE,   BERLIN. 

COMPAGNIE  FRANCAISE  DU  PHONOGRAPHE  EDISON,  42  RUE  DE  PARADIS,   PARIS. 


Volume  10 


AUGUST,  1912 


Number  8 


THE  FOUR-MINUTE  RECORDER  AND 
NEW  SHAVING  MACHINE 


OX  August  1st,  1912,  we  will  begin  shipment 
of  the  new  Home  Recording  Outfit,  consisting 
of  a  four  minute  Recorder,  three  blank 
Records  and  a  hand  shaving  machine.  This  is 
the  first  of  our  announcements  concerning  the 
new  Fall  line  and  we  are  confident  that  Dealers 
everywhere  are  thoroughly  alive  to  its  possibilities. 

The  four  minute  recorder  and  the  new  shaving 
machine  form  an  addition  to  the  Edison  line,  the 
value  of  which  cannot  be  overestimated.  Up  to 
this  time  the  field  of  exploitation  of  a  great  exclusive 
Edison  feature — Home  Recording — has  been  limited 
to  two-minute  Records  and  the  cheaper  machines. 
But  the  wonderful  popularity  of  the  Amberol 
Records  and  the  wide  sale  of  machines  '  which 
played  these  selections  only,  rendered  imperative 
the  devising  of  a  four-minute  recording  apparatus. 
We  have,  therefore,  been  working  silently  and 
patiently  upon  this  device  for  a  long  time,  care- 
fully perfecting  every  little  detail  before  making 
any  announcement  whatsoever.  Now,  however, 
we  are  prepared  to  place  upon  the  market  the  only 
instrument  of  its  kind  in  the  world.   ' 

That  is  a  great  big  fact  that  every' Edison  Dealer 
should  nail  down  and  never  let  it  get  out  of  his 
sight.  He  has  a  talking  point  upon  which  no  other 
Dealer  can  meet  him.  Start  talking  Home  Record- 
ing and  your  competitor  has  nothing  to  say. 

And  there  is  a  good  deal  to  be  said  on  the  sub- 
ject when  you  once  begin  to  think  about  it.  It  is 
a  very  reasonable  assumption  that  no  family  will 
consider  buying  a  Phonograph  unless  at  least  one 
member  of  that  family  is  fond  of  music — and  there 
are  very  few  families  in  which  the  love  of  music, 
be  it  ragtime  or  classical,  does  not  somewhere  find 
existence.  Now  it  is  also  true  that  in  a  vast  major- 
ity of  these  music-loving  families  there  is  some 
genius — alleged,  budding  or  in  full  bloom — that 
craves  an  opportunity  to  startle  the  world.  In 
fact,  there  are  very  few  of  us  who,  if  we  can  hum 


a  tune,  scrape  it  out  on  the  violin,  pick  it  on  the 
mandolin,  plunk  it  on  the  banjo  or  bang  it  on  the 
piano — if  we  can  do  any  one  of  these  or  similar 
things  there  are  few  of  us  who  do  not  have  a  modest 
notion  that  if  we  just  had  the  time  to  study  a  little 
we  would  be  excellent  musicians.  At  any  rate 
we  are  rather  proud  of  our  ability  and  would  like 
to  make  the  most  of  it. 

Home  Recording  can  be  made  a  big  feature  in 
this  development.  The  amateur  can  play  or  sing 
into  the  Edison  and  it  will  repeat  exactly  every 
fault,  great  or  small.  And  it  is  much  more  trust- 
worthy than  the  ear  of  the  performer  whose  atten- 
tion is  centered  upon  the  producing  of  the  sounds 
and,  therefore,  fails  to  note  or  to  retain  every 
minor  detail.  But  the  use  of  the  Edison  permits 
the  singer  or  player  to  abandon  himself  to  the 
actual  performance  and  then  to  concentrate  all 
his  attention  upon  the  result  as  it  is  reproduced  by 
the  machine,  many  times  if  desired.  Records  can 
be  made  at  stated  intervals  and  preserved  for  the 
purpose  of  comparing  and  noting  various  degrees 
of  improvement.  And  the  singer  or  player  can 
work  independently  of  everyone,  for  the  Edison 
is  always  ready,  never  impatient  and  concentrates 
absolutely  upon  the  business  in  hand. 

Although  this  method  of  self-improvement  is 
available  for  any  person  who  has  a  working  knowl- 
edge of  some  musical  instrument,  it  is  equally 
useful  for  the  most  gifted  artist  of  the  professional 
stage.  There  is  no  musical  aspirant,  great  or  small, 
who  cannot  derive  great  benefit  from  this  com- 
parative method  of  study. 

And  then  there  is  the  purely  domestic  side  of 
the  story  which  appeals  to  every  family — the 
preserving  of  the  voices  of  the  various  loved  ones. 
What  wouldn't  you  give  to-day  if  you  could  hear 
the  voice  of  a  dearly  beloved  grand  parent,  your 
father,  mother,  or  perhaps  a  brother  or  sister  who 
has  passed  on  to  the  long  rest?    How  interesting 


EDISON  PHONOGRAPH  MONTHLY  FOR  AUGUST,  1912 


it  would  be  to  take  that  wonderful  baby's  first 
classic  protests  against  the  injustice  of  having 
been  born,  and  then  on  each  succeeding  birthday 
to  get  out  the  Record  and  add  a  few  more  lines, 
the  first  words,  a  few  sentences,  the  marvelous 
nursery  rhyme  and  so  on.  What  a  prize  that  Record 
would  be — and  what  damning  evidence  when  the 
callow  youth  contemptuously  declares  the  Jones 
baby  to  be  a  public  nuisance. 

The  Edison  is  in  truth  a  vast  improvement  over 
the  old  family  Bible  idea  of  keeping  the  family 
history  in  outline,  for  the  Phonograph  makes  each 
member  of  the  family  a  living  thing — not  a  written 
name.  It  imparts  to  these  precious  household 
records  a  vitality  which  they  could  obtain  in  no 
other  way. 

The  Four  Minute  Recorder  is  valuable  to  the 
Dealer  because  it  gives  him  an  entirely  new  line  to 
talk  about  whenever  a  customer  drops  in  to  his 
store.  Of  course,  you  cannot  expect  to  interest 
your  old  customers  in  the  various  new  Phonograph 
models  as  they  come  out.  Having  bought  one 
style,  they  will  ordinarily  keep  that  machine  for 
a  number  of  years.  But  every  owner  of  an  Edison 
is  by  that  fact  a  prospective  purchaser  of  the  new 
Recorder.  Particularly  if  he  has  owned  the  machine 
long  enough  for  the  novelty  of  its  possession  to 
wear  off,  the  Recorder  will  add  a  new  interest 
and  double  the  value  of  his  purchase — incidentally 
it  will  boost  your  Record  business  with  him  as 
his  interest  is  reawakened. 

As  regards  the  prospective  purchaser  of  an 
Edison,  your  sales  arguments  are  greatly  strength- 
ened— almost  doubled.  If  he  buys  an  Edison  he 
will  be  able  to  derive  just  twice  the  enjoyment  from 
it  that  the  purchaser  of  any  other  talking  machine 
can  derive.  Not  only  can  it  be  made  a  great  help 
in  the  study  of  music  and  elocution,  but  it  also 
affords  unlimited  opportunity  for  fun  and  enter- 
tainment. 

What  fun  it  is  to  make  solos,  duets,  quartets, 
instrumental  Records,  monologues,  etc.,  just  in  the 
family  circle  or  amid  a  goodly  number  of  jovial 
friends!  How  the  children  would  enjoy  "speaking 
their  pieces"  into  the  Phonograph!  We  are  soon  to 
devise  a  set  of  games  to  be  played  through  the 
medium  of  the  Home  Recorder  and  they  will  fur- 
nish amusement  for  young  folks  and  old  folks 
alike.  That  is  why  the  new  device  means  so  much  to 
every  Dealer — because  he  has  all  these  things  to 
talk  about  in  addition  to  the  selling  arguments  of 
his  competitors.  Moreover  it  is  a  highly  interest- 
ing and  a  most  appealing  subject  which  kindles 
the  imagination  of  the  prospect. 

Another  great  feature  of  the  new  Four  Minute 
Recorder  is  the  difference  in  material  used  in 
constructing  the  Record  itself.  Whereas  the  old 
wax  Record  was  rather  soft,  this  new  one  is  quite 
hard  and  durable.     The  only  objection  to  the  old 


Record  was  that,  after  it  had  been  played  several 
times  it  began  to  show  signs  of  wear  and  lost  its 
distinctness.  The  new  composition  overcomes  this 
difficulty  and  makes  a  very  lasting  selection  which 
can  be  played  a  great  many  times  before  showing 
any  indication  of  faintness.  This  is  a  very  important 
point,  particularly  for  musical  students  and  for 
people  who  are  anxious  to  preserve  the  voices  of 
friends  or  relatives.  The  former  can  repeat  over 
and  over  again  any  selection  which  they  are  particu- 
larly anxious  to  compare  and  study,  while  the  latter 
are  enabled  to  hear  frequently  the  Records  which 
they  wish  to  perpetuate  without  any  danger  of 
injuring  the  naturalness  of  the  tones. 

In  calling  the  new  product  a  "Four  Minute 
Recorder"  we  are  apt  to  think  only  of  its  adapta- 
bility to  machines  playing  Amberol  Records.  Not 
only  is  this  true  but  it  is  equally  true  that  the  new 
Records  will  record  four  minutes  each.  Just  as 
the  Amberol  doubled  the  playing  capacity  of  the 
Standard  Records  these  blanks  double  the  recording 
capacity  of  the  old.  The  importance  of  this  feature 
is  emphasized  to  us  by  numerous  requests  which 
we  have  had  for  just  such  a  Record.  Notable 
among  these  was  one  Trom  the  Borrowed  Time 
Club,  each  member  of  which  has  passed  the  three 
score  years  and  ten.  The  writer  of  this  inquiry 
stated  that  the  "old  boys"  liked  to  ramble  on  so 
much  that  they  had  great  difficulty  in  confining 
them  to  two  minutes.  Doubling  the  capacity  of  the 
Records  also  has  its  advantages  to  musicians  and 
readers  who  are  thus  enabled  to  put  an  entire 
selection  upon  one  Record. 

But  we  have  not  considered  another  cardinal 
point  in  this  new  device — the  Hand  Shaving  Ma- 
chine! Many  Edison  owners  did  not  buy  the  old 
two-minute  Recorder  or  if  they  did  buy  it,  lost 
interest  because  they  were  compelled  to  take  their 
blanks  to  the  Dealers  in  order  to  have  them  shaved. 
As  a  matter  of  fact  a  great  many  Dealers  never 
had  a  shaving  machine  in  their  stores  and  did  not, 
therefore,  make  any  attempt  to  push  the  old 
Recorder. 

But  with  the  new  apparatus  we  offer  at  a  very 
moderate  price,  a  complete  Hand  Shaving  Machine 
which  enables  each  owner  of  the  new  Recorder  to 
shave  the  blanks  at  home,  at  his  own  convenience 
and  just  as  frequently  as  he  wishes.  He  is  inde- 
pendent of  every  consideration  save  his  own  inclina- 
tion. With  a  very  small  supply  of  blanks  he  can 
do  an  almost  unlimited  amount  of  recording 
instead  of  rushing  to  the  Dealer's  every  time  he  fills 
the  Records. 

In  the  case  of  the  old  arrangement,  if  the  Edi- 
son owner  happened  to  have  a  party  of  friends  drop 
in  on  him  unexpectedly  at  a  time  when  he  had 
used  all  his  blanks,  it  was  a  question  of  rushing  to 
the  Dealer's  and  having  the  Records  shaved  or 
foregoing  the  immense  pleasures  which  the  Home 


EDISON  PHONOGRAPH  MONTHLY  FOR  AUGUST,  1912 


Recording  affords.  The  New  Shaving  Machine 
permits  the  host  to  have  his  blanks  ready  at  a  mo- 
ment's notice. 

The  Shaving  Machine  is  an  extremely  simple 
affair  proven  by  exhaustive  tests  to  be  absolutely 
dependable,  meeting  the  most  exacting  require- 
ments. It  can  be  operated  by  any  child  as  it  is 
simply  a  matter  of  turning  the  mandrel  crank  and 
pressing  the  lever  which  applies  the  knife  to  the 
Record. 

As  the  Recorder  has  been  designed  to  fit  the 
speaker  arms  holding  models  "C,"  "H"  and  "K," 
we  supply  an  Adapter  Ring  to  fit  speaker  arms 
holding  models  "N"  and  "0."  It  is  listed  as  an 
"extra"  at  50  cents. 

The  complete  outfit,  consisting  of  Shaving 
Machine,  Four  Minute  Recorder  and  three  Blanks, 
lists  at  $8.00. 

The  various  parts  are  listed  individually  as  fol- 
lows: 

Home  Shaving  Machine 34.50 

Four  Minute  Recorder 3.00 

Shaved  Blanks,  each 20 

For  the  Opera  and  Amberola  a  special  Recorder 
arm  and  Horn  are  supplied  at  31-25  and  50  cents 
each  respectively. 

We  have  prepared  a  special  sixteen  page  booklet 
"Making  Records  at  Home,"  illustrating  the 
various  new  parts  and  showing  the  correct  position 
for  different  forms  of  recording.  Write  for  Form 
2216. 

"T^NCLOSED  herewith  you  will  find  two  pro- 

l"v  grams  which  I  think  will  interest  you  very 
much.  I  wish  I  could  put  upon  paper  the 
multitude  of  favorable  comments  which  I  have 
received  upon  the  use  of  the  Amberola  for  these 
two  affairs  so  widely  different  in  character.  In  both 
instances  it  saved  the  expenditure  of  twenty-five 
or  thirty  dollars  and  gave  even  better  satisfaction 
than  hired  musicians  would  have. 

You  will  note  that  both  of  these  organizations 
comprise  the  very  best  people  whose  appreciation 
means  much. 

The  Amberola  was  especially  appropriate  in  the 
memorial  service,  rendering  a  quiet  dignity  to  the 
occasion  that  could  not  have  been  attained  without 
the  expenditure  of  a  prohibitive  sum  for  equally 
satisfactory  singers." 

The  above  letter  is  quoted  from  Robert  C.  Peck 
of  the  A.  S.  Cook  Company  of  Woonsocket,  R.  I., 
who  loaned  an  Amberola  to  the  Composite  Club  of 
Urbridge,  Mass.,  upon  the  occasion  of  ladies'  night 
held  under  the  auspices  of  the  Club.  The  other 
occasion  referred  to  is  the  "Council  of  Sorrow"  of 
the  Roger  Williams  Council  No.  8,  Order  of  United 
American  Mechanics,   which   was   held   in   Woon- 


socket. In  each  instance  a  printed  program  con- 
tained an  excellent  list  of  Records  prepared  by 
Mr.  Peck.  We  have  said  a  good  deal  on  this  sub- 
ject in  the  Monthly  from  time  to^time,  and  it  is 
highly  gratifying  to  find  such  a  wide-awake  con- 
cern as  the  Cook  Company  enthusiastic  over  the 
very  thing  we  have  been  advocating.  Not  only 
did  the  Amberola  make  many  friends  on  both  occa- 
sions, but  it  also  was  the  subject  of  very  compli- 
mentary notices  in  the  local  papers — always  a  good 
boost. 


INGENUITY  SELLS  AMBEROLA 

THE  following  letter  from  the  Silverstone 
Talking  Machine  Company  of  St.  Louis,  Mo., 
shows  what  a  little  inventive  genius  will  do 
towards  solving  a  rather  difficult  sales  problem: 

"We  desire  to  advise  you  that  we  have  sold 
an  Amberola,  owing  to  the  fact  that  we  were  enabled 
to  arrange  the  machine  to  suit  the  conditions. 
Mr.  Thomas  Knoble  of  East  St.  Louis  has  a  mem- 
ber of  his  family  whose  hearing  is  defective,  and  he 
has  asked  us  if  we  could  arrange  the  machine  so 
that  this  person  could  hear  the  Records  while 
they  were  playing  for  their  own  pleasure.  If  so, 
he  promised  to  buy  immediately. 

As  this  may  be  of  some  benefit  to  some  Dealer 
who  may  have  to  arrange  for  the  same  conditions, 
we  advise  how  this  was  done. 

A  hole  about  t$  of  an  inch  was  bored  in  the  repro- 
ducer about  one  inch  from  the  end,  and  a  thread 
attached  to  the  same,  then  a  metal  connection 
for  the  dictating  machine  was  cut  down  and  threaded 
to  fit  the  hole.  A  rubber  tube  being  fastened  to 
the  end,  the  individual  could  listen  through  the 
hearing  tube,  while  the  machine  was  playing 
through  the  horn.  When  not  being  used  the  small 
thumb  screw  could  have  cut  off  all  sound  escaping 
through  the  rubber  connection.  Mr.  Knoble 
advises  that  the  machine  works  satisfactorily  in 
every  way  with  this  arrangement." 


AMBEROLA  III  BOOKLET 

WE  have  prepared  an  especially  artistic  four 
page  pamphlet  describing  the  Amberola 
III.  It  is  four  inches  by  nine,  with  a  simple, 
dignified  cover,  containing  a  small  appropriate 
drawing.  Page  two  is  devoted  to  a  large  cut  of  the 
new  model,  showing  its  chief  features  to  excellent 
advantage.  The  remaining  two  pages  contain  a 
detailed  description  of  the  mechanism  and  cabinet. 
A  very  attractive  two-color  border  adds  to  the 
general  appearance  of  the  folder.  This  booklet 
is  Form  2225. 


Dealers  will  observe  that  the  September 
Supplement  marked  the  end  of  the  Stand- 
ard Record  List,  as  the  October  Supplement 
contains  only  Amberol  Records. 


EDISON  PHONOGRAPH  MONTHLY  FOR  AUGUST,  1912 


Edison  Window 
Displays 


EDISON  WINDOW  DISPLAY— No.  22     A,  B,  C 


IT  has  been  suggested  by  Dealers  and  Jobbers 
that  we  publish  our  monthly  window  displays 
two  months  in  advance,  in  order  that  they  may 
have  thirty  days  to  solicit  orders  and  thirty  days 
for  delivery.  We  have  decided  to  give  this  plan 
a  trial  at  once.  This  display  No.  22  will  be  shipped 
to  reach  all  Dealers  who  order  promptly  on  or 
before  September  25th,  1912. 

Salesmen  and  Jobbers  please  note  that  you  have 
thirty  days  or  more  to  solicit  orders.  Give  this  your 
attention  and  increase  the  sale  of  Edison  Displays. 

Description,  No.  22A. — The  entire  setting  as 
shown  requires  a  set  of  large  Edison  display  fixtures 
(Price  39.00).  The  design  is  priced  as  shown  at 
$4.00  making  the  price  complete  with  large  fix- 
tures $13.00.  This  is  the  outfit  to  recommend 
to  those  having  windows  nine  feet  wide  or  more. 
Those  who  now  own  a  set  of  large  fixtures,  need 
only  purchase  the  design  as  shown  at  $4.00. 


No.  22B. — Without  the  two  outside  sign  post 
the  display  requires  small  Edison  display  fixtures 
(Price  $5.00).  The  central  design  and  two  pedestal 
fronts  are  priced  at  $2.50  making  the  price  complete 
with  small  fixtures  $7.50.  This  is  the  outfit  to 
recommend  to  those  whose  windows  are  six  feet  wide 
or  less.  Those  who  now  own  a  set  of  small  fixtures, 
need  only  purchase  the  central  design  and  two 
pedestal  fronts  at  $2.50. 

No.  22C. — For  Dealers  whose  windows  are  very 
small  we  recommend  the  center  screen  only  (Price 
$2.00).  It  makes  a  splendid  background  and  will 
stand  alone.    No  fixtures  required. 

GENERAL  DESCRIPTION 

You  will  note  from  the  previous  explanation 
that  this  display  has  been  designed  in  such  a 
manner  as  to  be  used  in  three  separate  ways. 
Complete   as   it   is   shown,   for  Dealers   who   have 


EDISON  PHONOGRAPH  MONTHLY  FOR  AUGUST  1912 


large  windows  (Price  24.00).  The  central  screen 
and  two  pedestal  fronts  for  small  service  fixture 
users,  at  $2. SO  (the  two  sign  posts  at  either  side 
are  omitted)  and  the  central  screen  only  so  arranged 
that  it  stands  alone  without  fixtures  and  can  be 
used  in  windows  as  small  as  four  feet  wide,  at  32.00. 

Be  sure  to  designate  by  the  affix  A,  B  or  C, 
which  setting  you  desire. 

In  coloring  this  display  we  have  used  the  best 


known  airbrush  inks  in  brown,  yellow  and  green, 
colors  that  are  least  affected  by  sunlight.  The 
result  is  a  rich,  harmonious  setting,  perfectly  in 
keeping  with  the  finish  of  the  cabinets  and  a  setting 
that  any  Dealer  will  be  proud  to  display. 

A  single  display  such  as  this  could  not  be  pro- 
duced for  less  than  312.00.  Are  you  not  fortunate, 
to  be  offered  such  splendid  material  at  one-third  its 
actual  valuer 


WHERE  THERE'S  A  WILL  THERE'S  A  WAY 


THERE  isn't  a  man  in  business  to-day,  who 
has  a  show  window  at  his  disposal  that  does 
not  realize  that  he  must  make  some  effort 
to  attract  trade  through  intelligent  use  of  the  space 
behind  the  plate 
glass.  How  much 
he  expends  in  this 
direction  and  how 
attractive  his  dis- 
plays are,  depend 
upon  his  progres- 
siveness. 

If  he  has  grit, 
nerve  and  ambi- 
tion he  spends 
enough  to  really 
make  his  produc- 
tions more  notice- 
able than  those  of 
the  fellow  mer- 
chants. By  so  do- 
ing he  "  corners  " 
the  lion's  share  of 
the  trade  in  his 
locality.  The  larger 
he  grows  the  more 
he  expends  until 
today  the  large 
stores  spend  thou- 
sands of  dollars  an- 
nually to  keep  their 
show  windows 
attractive. 

But  this  article 
deals  with  the  small 
merchant  of  limited 

capital.  The  smaller  the  store  the  more  "time" 
and  less  "money"  to  expend.  We  propose  to 
offer  suggestions  each  month  to  this  sort  of  Edison 
Dealer.  The  displays  'we  show  are  those  that  can 
be  arranged  by  any  Dealer  with  "time"  at  a 
trifling  expense.  The  accompanying  photograph 
shows  a  setting  that  is  built  from  the  material 
carried  by  every  Dealer.  Surely  it  is  more  pleasing 
and  attractive  than  the  average  Dealer's  present 
effort. 


Here  are  the  simple  directions  necessary  to  con- 
struct it.  Follow  them  carefully,  study  the  photo- 
graph and  if  successful  send  us  a  photo  for  publica- 
tion.    Improve  this  setting  if  you  have  accessories 

that  will  aid  you. 
The  Amberol 
record  cartons  are 
built  up  by  placing 
a  square  of  8  in.  by 
8  in.  heavy  card- 
board between  each 
set  of  four.  A 
board  neatly  cov- 
ered 4  ft.  6  in.  long 
by  4  in.  wide  rests 
across  the  top  of 
these  columns. 
Get  your  local  sign 
painter  to  make  a 
sign  similar  to  the 
one  reading  "Read 
the  new  Edison 
list"  and  place  as 
shown.  Set  the 
machine  on  a  cov- 
ered box  orpedestal 
18  in.  high.  Fasten 
a  string  with  weight 
on  end  to  center  of 
the  price  ticket  and 
by  dropping  the 
weight  in  the  horn 
the  ticket  is  held 
in  place.  Get  a 
sheet  of  poster 
board  22  by  28 
inches  and  to  this  paste  the  monthly  bulletin  sheet 
placing  it  as  shown  to  hide  the  box  on  which  ma- 
chine rests. 

Use  the  flowers  if  you  see  fit,  perhaps  you  can 
borrow  some  artificial  ones  from  somebody's 
spring  opening  display,  or  secure  asparagus  vine 
from  the  florist.  The  green  will  prove  very  refresh- 
ing and  add  much  to  beautify  the  setting. 

Don't  you  really  think  this  idea  is  worth  trying? 
Don't  you  know  that  it  will  sell  Records? 


8       EDISON  PHONOGRAPH  MONTHLY   FOR  AUGUST,  1912 


AMBEROLA  III 

AMBEROLA    EXCELLENCE 
MINUS  AMBEROLA  COST 

YOU  cannot  afford  to 
overlook  the  newest 

Edison  Model,  the 
AMBEROLA  III.  It  is 
one  of  the  best  selling 
propositions  we  have  ever 
offered  and  is  the  answer 
to  the  problem  of  obtain- 
ing a  handsome  hornless 
Phonograph  at  a  very  rea- 
sonable price.  The  mech- 
anism is  the  same  as  that 
of  the  already  famous 
"Opera"  model:  moving 
mandrel,  stationary  repro- 
ducer, automatic  stop,  etc. 
This  machine  has  the  new 
model  "L"  reproducer 
which  plays  four-minute 
Records  only.  The  double  amberola  hi 

spring  motor  operates  a  direct  worm  and  gear  drive, 
discarding  belt  and  pulleys. 

The  accompanying  cut  shows  the  handsome  cabinet 
of  this  new  model  which  is  finished  in  mahogany  (piano 
or  dull)  and  golden  or  weathered  oak. 

List  Price,  $125.00  in  the  United  States;    $150.00  in  Canada 

See  Page  14  of  July  Phonograph  Monthly  for  Our  Electro  Offer 
Covering  the  Amberola  III 


THIS  MODEL  IS  NOW  OBTAINABLE  FROM  JOBBERS'  STOCKS 


EDISON  PHONOGRAPH  MONTHLY  FOR  AUGUST,  1912        9 


New  Edison  Artists 


^gt: 


ANNA  CASE 


H.  E.  HUMPHREY 


C.  W.  HARRISON 


MARGARET  KEYES 


ANNA  CASE 
{Lyric    Soprano) 

THOSE  who  follow  with  interest  the  important 
events  of  the  musical  world  are  already 
familiar  with  the  fact  that  Andreas  Dippel 
in  the  Spring  of  1909,  upon  hearing  Anna  Case  sing 
at  a  Philadelphia  musicale  was  so  impressed  by 
her  voice  that  he  engaged  her  at  once  as  a  member 
of  the  Metropolitan  Opera  Company  of  New  York. 
At  this  time  Miss  Case  was  but  twenty-one  years 
of  age,  had  received  none  of  the  backing  which 
is  frequently  afforded  young  singers  and  had  com- 
pleted her  entire  musical  education  in  New  York. 
It  was  therefore  no  small  triumph  for  this  compara- 
tively unknown  girl  to  sing  her  way  into  one  of 
the  most  famous  musical  organizations  in  the  world. 
But  to  realize  that  the  honor  was  richly  deserved, 
one  need  but  hear  her  wonderful  voice,  soaring  to 
the  lofty  heights  of  F,  flowing  smoothly,  sweetly, 
with  never  an  effort.  Blessed  with  rare  personal 
charm  and  beauty,  Miss  Case  embodies  in  her  work 
a  boundless  enthusiasm,  a  highly  developed  artistic 
temperament  and  an  unusual  appreciation  of 
musical  values.  Her  voice,  always  completely 
under  control,  shows  the  unmistakable  effect  of 
intellectual  development  on  the  part  of  the  singer; 
one  feels  not  only  the  appeal  to  the  senses  but 
is  conscious  also  of  a  mental  stimulus. 

Miss  Case's  extensive  repertoire  includes  roles 
in  "Carmen,"  "Pagliacci,"  "Rigoletto,"  "La 
Boheme,"  "Tannhauser,"  "Lohengrin,"  "Walky- 
rie"  and  other  operas,  together  with  a  large  list 
of  arias,  songs,  ballads  and  oratorios.    She  has  sung 


in  a  goodly  number  of  eastern  cities  where  she  has 
been  unreservedly  hailed  as  one  of  the  sweetest 
and  most  effective  singers  that  these  various  cities 
have  ever  been  privileged  to  hear.  Her  every 
appearance  has  been  the  occasion  of  a  re-engagement 
— surely  the  highest  compliment  which  can  be 
paid  to  any  artist. 

Nor  does  Miss  Case  suffer  one  whit  by  comparison 
with  her  more  experienced  contemporaries  of  the 
Metropolitan  Company  for  at  a  large  concert  in 
which  she  appeared  with  several  of  the  most 
famous  Metropolitan  singers  she  scored  a  very 
complete  personal  triumph. 

Without  musical  talent  of  the  very  highest  order, 
expertly  developed,  a  career  such  as  hers  would  be 
an  impossibility  and  it  may  be  safely  predicted 
that  with  increasing  years  and  wider  experience 
Miss  Case  is  destined  to  fill  one  of  the  greatest 
places  in  musical  history  that  the  world  has  ever 
seen.  We  therefore  believe  that  the  securing  of 
a  contract  with  her  is  a  subject  for  congratulation 
not  only  to  this  Company,  but  to  every  Edison 
Phonograph  owner. 


MAGARET  KEYES 

{Contralto) 

MARGARET  KEYES,  one  of  the  most  promi- 
nent contraltos  in  this  country,  began  her 
professional  career  under  circumstances  from 
which   the   average   novice   would   shrink,   for   her 
debut  was  made  in  an  extended  tour  of  the  United 
States  and  Canada  with  Enrico  Caruso.     But  be 


10       EDISON  PHONOGRAPH  MONTHLY  FOR  AUGUST,  1912 


it  said  to  the  everlasting  credit  of  the  then  beginner 
that  she  won  a  signal  success  and  was  everywhere 
most  enthusiastically  received. 

She  has  sung  two  tours  with  the  Theodore 
Thomas  Orchestra  and  has  also  appeared  a  number 
of  times  with  the  great  Boston,  New  York  and 
Minneapolis  Symphony  Orchestras.  Having  sung 
twice  at  the  famous  Worcester  Festivals  she  was 
prevented  from  accepting  a  third  successive  invi- 
tation by  a  tour  abroad. 

Miss  Keyes  has  sung  in  recitals  in  every  important 
city  in  the  United  States  gaining  a  country-wide 
reputation  as  a  singer  of  rare  ability.  Her  reper- 
toire is  unusually  extensive  embracing  many 
difficult  oratorios  and  operatic  selections  for  con- 
cert work,  together  with  a  vast  number  of  French, 
German,  Italian  and  English  songs. 

On  two  occasions  she  has  substituted  very  suc- 
cessfully for  Mme.  Schumann  Heink,  once  at  St. 
Louis  with  the  Apollo  Club  and  again  at  Philadel- 
phia with  the  Boston  Symphony  Orchestra.  Upon 
both  occasions  the  press  was  lavish  in  its  praise  of 
the  gifted  contralto. 

Miss  Keyes'  great  popularity  and  enviable  repu- 
tation gain  added  significance  when  one  learns  that 
she  is  entirely  American  taught,  having  studied  under 
the  very  capable  direction  of  Hattie  Clapper 
Morris  of  New  York.  Endowed  with  a  great 
natural  gift,  Miss  Keyes  has  by  untiring  study 
developed  her  voice  until  it  is  one  of  the  clearest, 
deepest  and  most  pleasing  that  the  public  is  privi- 
leged to  hear.  Of  a  strongly  sympathetic  nature, 
thoroughly  devoted  to  her  art,  absolute  mistress 
of  her  wonderful  voice,  Miss  Keyes  has  personality 
plus  and  is  indeed  the  type  of  successful  singer 
after  whom  budding  young  singers  would  do  well 
to  pattern. 

This  issue  announces  Miss  Keyes'  second  Edison 
Record,  a  beautiful  example  of  her  great  musical 
genius  and  we  are  confident  that  the  public  will 
receive  the  announcement  with  the  same  pleasure 
with  which  we  make  it. 


CHARLES  W.  HARRISON 

{Tenor) 

THE    thousands    of   Edison    owners  who  have 
been    captivated    by   the    magnetic   voice   of 
Charles    W.    Harrison    will    undoubtedly    be 
interested  to  know  something  of  this  gifted  young 
singer's  career. 

A  native  of  Jersey  City,  he  began  his  musical 
education  at  the  age  of  sixteen,  under  Leo  Kofler. 
The  following  year  he  entered  the  choir  of  St. 
Paul's  Chapel  Trinity  Parish,  New  York.  Up  to 
the  past  year  his  work  has  been  confined  princi- 
pally to  church  singing  but,  in  the  short  time  which 
he  has  devoted  to  concerts  and  recitals  he  has 
gained  a  pronounced  and  well-deserved  success. 


Mr.  Harrison  has  been  strongly  urged  to  take 
up  an  operatic  career,  many  competent  critics 
agreeing  that  the  quality  of  his  voice  is  unexcelled 
by  that  of  any  voice  which  is  heard  on  the  stage 
to-day.  He  has  never  in  one  sense  been  a  profes- 
sional singer  as  he  has  always  remained  in  business, 
but  he  is  shortly  to  devote  his  entire  time  to  music 
in  order  that  he  may  gain  the  rewards  which  are  so 
justly  his. 

Mr.  Harrison  has  been  engaged  as  soloist  at 
the  Brick  Presbyterian  Church,  Fifth  Avenue,  New 
York,  and  at  the  Chautauqua  summer  schools. 
He  has  appeared  at  various  times  in  local  perfor- 
mances of  light  operas  and  musical  comedies,  always 
adding  to  his  laurels  upon  each  occasion. 

The  voice  is  notable  for  its  freshness  and  vivid- 
ness of  tone — it  has  life,  is  absolutely  free  of  the 
deadly  monotony  of  so  many  tenor  voices  and 
responds  perfectly  to  the  sympathetic  touch  of 
the  singer.  It  has  power,  but  never  to  the  detri- 
ment of  tonal  purity  and  sweetness.  That  it  has 
a  remarkable  range  is  shown  by  the  fact  that  he 
has  astounded  and  delighted  many  audiences  by  the 
consummate  ease  with  which  he  reaches  high  D 
flat  in  "Cujus  Animam."  But  what  need  is  there 
to  tell  Edison  owners  of  the  beauties  of  Mr.  Harri- 
son's voice  when  he  has  already,  in  the  compara- 
tively short  time  in  which  he  has  been  on  our 
staff,  gained  a  popularity  second  to  none? 


HARRY  E.  HUMPHREY 

BORN  in  San  Francisco,  Cal.,  in  the  late  70s, 
Mr.  Humphrey  began  his  stage  career  at  the 
Old  Grand  Opera  House  in  that  city.  He 
came  east  in  1901  and  joined  the  Murray  Hill 
Stock  Company,  which  at  that  time  numbered 
among  its  members  such  well  known  artists  as 
Dorothy  Donnelly,  Frances  Starr,  Laura  Hope 
Crewes  and  Daniel  Bandman.  The  following  season 
was  spent  with  the  Whitney  and  Knowles  produc- 
tion of  "Quo  Vadis." 

In  1904  Mr.  Humphrey  was  under  the  manage- 
ment of  Charles  Frohman  supporting  William  H. 
Crane  in  a  revival  of  "David  Harum."  The 
following  seasons  were  spent  successively  with 
A.  H.  Woods,  Corse  Pay  ton,  and  with  his  own  com- 
panies in  Canada  and  Bermuda.  In  1910,  Mr. 
Humphrey  appeared  with  Wright  Lorimer  in  "The 
Shepherd  King"  under  management  of  William  A. 
Brady  and  he  spent  the  season  of  1911-12  touring 
the  Orpheum  Circuit  managing  and  playing  the 
principal  part  in  "Scrooge,"  an  adaptation  from 
Dickens' "Christmas  Carol." 

With  this  extensive  dramatic  experience  Mr. 
Humphrey  is  enabled  to  impart  to  his  reading  a 
wonderful  realism  and  thorough  conviction.  A 
student    and    profound    admirer    of   Mark    Twain 


EDISON  PHONOGRAPH  MONTHLY  FOR  AUGUST,  1912       11 


and  a  native  of  California,  he  enters  into  the  spirit 
of  "  Buck  Fanshaw's  Funeral "  as  only  one  thorough- 
ly familiar  with  the  author  and  the  people  of  whom 
he  wrote  could  possibly  do.  His  diction  is  that 
of  the  carefully  trained  actor  and  enables  one  to 
follow  the  humorous  words  with  absolute  ease. 


ARCHIE  ANDERSON 

(Baritone) 

ARCHIE  ANDERSON  is  admitted  to  be  facile 
frinceps  as  a  maker  of  Scottish  baritone  Rec- 
ords but  besides  this  he  has  had  a  varied 
experience. 

He  received  his  musical  training  in  Glasgow, 
making  his  debut  there  with  the  Scottish  Orchestra. 
Soon  he  toured  with  Mdmes.  Kirkby  Lunn  and 
Marie  Roze,  and  played  juvenile  lead  with  Edna 
May,  the  famous  heroine  of  "The  Belle  of  New 
York."  He  has  also  appeared  at  important  con- 
certs at  Queen's  Hall,  the  Crystal  Palace,  and 
elsewhere,  always  with  pronounced  success. 

There  are  modern  so-called  Scotch  songs,  but 
Mr.  Anderson  limits  himself  to  the  genuine  ballads 
which  delighted  our  forefathers,  those  which  are 
informed  with  the  spirit  of  the  race  and  with  the 
ingenious  traits  which  make  them  beloved  of  all 
men. 

Mr.  Anderson's  initial  effort  is  Lady  Nairne's 
famous  song,  "Will  Ye  No'  Come  Back  Again?" 
Amberol  No.  12,471,  and  is  reviewed  in  the  October 
list  on  page  19  of  this  issue. 


HARVEY  HINDERMYER'S 
ITINERARY 

FOR  the  benefit  of  those  Dealers  who  will  be 
interested  and  willing  to  profit  by  the  infor- 
mation, we  are  publishing  the  schedule  of  a 
tour  which  Harvey  Hindermyer  will  make  with 
the  Lotus  Glee  Club.  With  a  well  established 
reputation  as  a  concert  singer,  the,  popular  Edison 
tenor  is  certain  to  add  to  his  laurels  during  this 
trip.  Many  who  hear  his  clear  virulent  tones  upon 
the  concert  stage  will  be  anxious  to  repeat  the  pleas- 
ure and  it  is  up  to  the  Dealers  to  say  whether  or 
not  they  shall  fulfill  that  desire.  There  is  no 
question  about  Mr.  Hindermyer's  scoring  a  big 
triumph  at  every  place  in  which  he  sings.  Are 
you  going  to  seize  opportunity  by  the  front  hair 
before  this  otherwise  bald-headed  party  gets  by? 
If  so,  get  out  Standard  No.  9614,  "She  Was  a 
Grand  Old  Lady;"  Amberols  No.  348,  "Hello  Mr. 
Moonman,  Hello;"  No.  1054,  "I  Am  With  You;" 
No.  1075,  "As  We  Parted  at  the  Gate"  and  Stand- 
ard No.  10569,  "The  Roses,  the  Robins  and  You," 
the  first  two  of  which  are  solos  by  Mr.  Hinder- 
myer, the  last  three  being  duets  with  Donald 
Chalmers. 


Why  not  place  a  placard  in  your  window  or  run 
ads  in  your  local  paper  to  the  effect  that  Harvey 
W.  Hindermyer,  the  Edison  tenor,  will  sing  at  the 

Opera  House  on  such-and-such  an  evening 

and  at  your  store  every  afternoon  (and  possibly  an 
evening  or  so)  during  the  following  week,  through 
the  medium  of  the  Edison? 

Or  you  might  suggest  that  Harvey  Hindermyer, 
whose  magnificent  voice  charmed  everyone  who 
heard  him  at  the  Smithtown  Hall  last  night,  will 
not  be  in  Smithtown  again  for  at  least  a  year  and 
possibly  will  never  appear  there  again.  But  he 
will  sing  in  Hustler's  Music  Store,  etc. 

Find  out,  if  possible,  the  names  of  several  per- 
sons who  attended  the  concert — people  who  do  not 
own  Edisons.  Then  write  them  a  letter  something 
like  this: 

I  was  very  glad  to  see  you  at  the  Lotus  Club 
concert  last  night  as  it  showed  that  you  are 
interested  in  good  music.  You  were  undoubtedly 
charmed  by  the  singing  of  Harvey  Hindermyer 
whose  remarkable  voice  made  such  a  great  impres- 
sion upon  everyone  in  the  hall.  You  will  be 
interested  to  know  that  Mr.  Hindermyer  has 
made  some  excellent  Records  on  the  Edison 
Phonograph  which  we  will  be  delighted  to  play 
for  you  if  you  will  call  at  our  store  at  such-and- 
such  a  time  or  at  any  time  which  you  may  find 
convenient. 

There  are  also  many  other  beautiful  Edison 
Records  which  you  as  a  music  lover  will  be  very 
interested  to  hear. 

If  this  letter  is  not  exactly  what  you  want  you 
can  easily  improve  upon  it  yourself,  but  at  any 
rate  make  the  experiment.  It  will  cost  you  a  few 
cents  and  ought  to  "start  something." 

The  itinerary  is  as  follows: 

Bellefontaine,  Ohio — August  1st,  2d. 
Cuyahoga  Falls,  Ohio — August  4th,  5th. 
Boulder,  Colo.— August  7th,  8th. 
Remington,  Ind. — August  10th,  11th. 
Monmouth,  III. — August  16th,  17th. 
Mt.  Vernon,  111.— August  18th,  19th. 
Plattsburg,  Mo.— August  23d,  24th,  25th. 


AMBEROLA  III   FITS 
POCKETBOOKS 

DON'T  lose  sight  of  the  Amberola  III  for  one 
moment.  If  you  have  had  an  Amberol  "B" 
in  your  store  you  know  how  many  people 
have  been  fascinated  by  it,  but  could  not  afford  the 
price.  They  fully  appreciated  the  machine  but  it 
simply  was  beyond  their  pocketbooks.  The  Model 
III  is  probably  within  their  reach. 


It  is  with  deep  regret  that  we  announce  the  loss 
of  Hermann  Dyuke  and  Anton  Nelson,  both  of 
whom  were  killed  in  the  awful  tragedy  at  Corning, 
N.  Y.,  on  July  4th.  The  former  was  head  of  our 
employment  department  and  the  latter  was  a  mem- 
ber of  the  shop  forces,  both  occupying  responsible 
positions  which  they  filled  most  capably. 


12      EDISON  PHONOGRAPH  MONTHLY  FOR  AUGUST,  1912 


The  Other  13,000 


This  very  interesting  photograph  shows  the  "Horn  of  Plenty"  float  with  which 
the  Auburn  Music  Co.,  of  East  Auburn,  CaL,  won  second  prize  among  the  business  floats. 
This  up-to-date  organization  uses  the  automobile  pictured  here  to  cover  its  Edison 
territory.  Don't  overlook  the  window  display  in  the  back-ground — it  is  probably  one 
of  the  factors  which  made  that  machine  possible. 


A  CLEVER  ADVERTISEMENT 

WJ.  DYER  &  BROS.,  Edison  Dealers  in 
#  St.  Paul,  Minn.,  have  been  vigorously 
pushing  the  Home  Recording  feature, 
and  they  may  look  for  greatly  increased  results 
with  the  advent  of  the  new  four-minute  recording 
device.  We  have  received  a  sample  of  the  kind 
of  advertising  that  these  enterprising  people  are 
doing  in  the  local  papers,  and  we  quote  it  here 
in  order  that  other  Dealers  may  profit  by  their 
originality  and  cleverness: 

THE  SPOKEN  LETTER 

A  certain  Scottish  maiden  who  had  been  brought 
to  America  when  a  wee  baby  grew  up  in  St.  Paul 
to  be  a  beautiful  young  lady  of  eighteen  with  a  fine 
soprano  voice.    Her  fond  grandmother  in  Scotland 


naturally  deeply  interested  in  her  progress  had  been 
told  by  letter  of  her  learning  to  sing.  A  photo- 
graph of  the  fair  maid  of  eighteen  had  been  sent 
to  the  grandmother  of  eighty  so  with  that  and  the 
letters  back  and  forth,  the  two  felt  pretty  well 
acquainted  and,  indeed,  an  affectionate  intimacy 
existed  between  them.  Now,  the  grandmother  in 
Scotland  was  most  anxious  to  hear  her  dear  bonnie 
lassie  sing,  and  Science,  the  modern  fairy,  granted 
her  wish  in  the  twentieth  century  way.     Instead 

of  making  a  journey  to  Scotland,  Miss simply 

walked  into  Dyer's  store  in  St.  Paul  and  sang  her 
songs  into  a  Phonograph  and  the  Record  was  then 
carefully  packed  and  mailed  to  Scotland  when  the 
grandmother  placed  it  on  her  Phonograph  and 
heard  each  song  just  as  it  had  been  sung  the  week 
before!  You  can  imagine  how  delighted  she  was. 
Anyone  can  send  "spoken  letters"  the  same  way. 
We  have  set  apart  a  room  in  our  Phonograph 
department,  where  you  can  come  and  talk  your 


EDISON  PHONOGRAPH  MONTHLY  FOR  AUGUST,  1912       13 


letter  or  sing  your  song  or  play  your  violin,  and 
send  the  Record  of  it  away  by  mail  to  some  one  who 
would  particularly  like  to  hear  your  voice  letter- 
gram. We  charge  you  only  the  cost  of  the  Record 
blank,  packing  and  postage,  35c  in  all.  Come  in 
and  try  it.     W.  J.  Dyer  &  Bro.,  21-27  W.  5th  St. 

«Q.£du>  on* 

I  AM  an  enthusiastic  owner  of  an  Edison  Machine, 
of  which  I  make  good  use  by  taking  in  house 
parties  and  anniversaries.  I  average  three  par- 
ties a  week  from  September  1st  to  June  1st.  Before 
the  Chelsea  fire  I  had  184  Records,  but  I  started  in 
again  by  getting  a  new  machine  which  is  a  Home 
Model  with  both  attachments.  I  have  now  150 
two-minute  Records  and  50  four-minute  Records. 
I  get  new  ones  every  month.  At  a  number  of  places 
where  I  have  taken  the  Phonograph,  the  people 
have  been  so  impressed  with  my  selections'  that 
they  now  own  Edison  Machines  of  their  own. 
I  can  truthfully  say  that  anybody  who  has  an 
Edison  ought  to  be  proud  of  it,  for  I  couldn't  be 
without  one.  I  want  to  be  a  booster  at  any  time 
or  any  place  by  putting  in  a  good  word  for  your 
Phonograph. — Samuel  F.  Jenkins,  Everett,  Mass. 
This  letter  suggests  a  rather  novel  way  of  putting 
the  Edison  to  practical  use.  Dealers  might  also 
turn  the  suggestion  to  good  account  by  supple- 
menting this  sort  of  work  to  their  regular  concerts 
and  recitals. 

RECORD  RETURN  GUIDE 
FOR  AUGUST 

After  August  1st,  1912,  United  States  M  to  Z 
Jobbers  may  return  to  the  factory  for  credit  under 
the  terms  of  the  current  10  per  cent.  Record  Ex- 
change plan,  Edison  Amberol  and  Edison  Standard 
Records  listed  up  to  and  including  the  numbers 
given  in  the  following  table: 

)  Group  AMBEROL     STANDARD 

Grand    (  $2.00  40044 

Opera     f  1.50  35021 

)               1.00  30047  B-112 

Domestic 764  10510 

British 12340  14074 

French 17116  18174 

German 15191  16203 

Italian 7515  20615 

Hebrew 10013  21034 

Spanish 8041  21282 

Filipine 8018  21266 

Mexican 6142  20373 

Portuguese 5093  19490 

Argentine 7112  19784 

Cuban None  20711 

Porto  Rican 8511  None 

Swedish 9401  20551 

Bohemian 9806  16547 

Hungarian 11003  20722 

Norwegian 9200  19900 

Polish None  10708 

Belgian None  18480 

Danish None  15800 

Holland-Dutch None  18472 

Welsh 12203  12338 

Hawaiian 11504  20716 

Japanese None  12826 

Chinese None  12768 

Finnish 11556  20728 

Russian 11206  20731 


The  Opera,  Amberola  III,  Four-minute  Recorder 
and  Hand  Shaving  Machine — something  for  you  to 
get  busy  with.     Don't  lose  any  time;  start  now. 


EDISON  JOBBERS  ENTERTAINED 

ON  July  5th  and  6th,  we  had  the  pleasure  of 
entertaining  a  large  number  of  loyal  Edison 
Jobbers  at  the  Edison  Building,  No.  10 
Fifth  Avenue,  New  York  City.  The  first  floor  was 
given  over  to  the  exhibition  of  various  new  machines 
and  appliances,  the  second  floor  served  as  a  con- 
cert hall  and  demonstration  room  and  the  top 
floor  was  turned  into  a  miniature  theatre  in  which 
the  Home  Kinetoscope  held  forth. 

The  exhibit  comprised  in  all  forty-six  types, 
inclusive  of  various  styles  and  finishes,  the  list 
prices  ranging  from  3450  to  #60.  Among  the  import- 
ant displays  were  the  new  disc  machines  and  Rec- 
ords, the  Amberola  III  and  other  types  of  con- 
cealed horn  cylinder  models,  a  new  cylinder  Record, 
a  steel  cabinet  Dictating  Machine  with  a  pneumatic 
speaking  tube  trip  and  an  automatic  correction 
device  with  a  celluloid  card  replacing  the  former 
paper  slips.  A  new  cylinder  reproducer  with  a 
diamond  point  attracted  very  favorable  notice, 
the  tone  being  exceptionally  full  and  rich. 

The  new  lines  were  very  enthusiastically  received 
by  the  Jobbers  who  expressed  themselves  as  being 
highly  pleased  with  the  products  and  firmly  con- 
vinced that  they  would  be  big  sellers.  An  exhaus- 
tive and  painstaking  comparison  between  the  Edison 
disc  and  other  disc  machines  proved  conclusively 
the  tonal  superiority  of  the  former  and  its  freedom 
from  disagreeable  surface  noises.  The  permanent 
and  indestructible  diamond  reproducer  point  was 
recognized  as  a  cardinal  feature  because  of  the 
inestimable  increase  in  convenience.  By  reason 
of  the  remarkable  composition  of  which  the  disc 
Records  are  made  this  diamond  point  will  be 
unable  to  wear  the  Records,  despite  the  fact  that 
the  old-fashioned  needle  wears  the  ordinary  disc. 

The  various  models  featured  at  the  exhibit 
constitute  the  Edison  line  for  the  Fall.  They  will 
form  an  invincible  combination  that  is  destined 
to  launch  an  unparalleled  Edison  boom.  Definite 
information  concerning  each  new  offering  will  be 
forwarded  to  the  trade  as  that  article  is  placed 
upon  the  market,  through  the  medium  of  the 
usual  bulletins  and  announcements. 

The  Jobbers  were  entertained  at  an  informal 
banquet  at  the  Hotel  Astor  from  which  they  repaired 
to  the  Moulin  Rouge  and  saw  "A  Winsome  Widow." 
It  was  a  most  enjoyable  occasion,  productive  of 
much  good  fellowship  and  not  a  little  enthusiasm 
over  the  possibilities  offered  by  the  new  lines. 

The  following  gentlemen  represented  their 
respective  companies  during  the  festivities: 

American  Phonograph  Co.,  Burlington,  Vt. — 
O.  R.  Moulton,  Mr.  Moulton,  Jr.;  American 
Phonograph  Co.,  Detroit,  Mich. — E.  P.  Ashton; 
Andrews,  W.  D.,  Buffalo,  N.  Y—  C.  N.  Andrews; 
Atlanta  Phonograph  Co.,  Atlanta,  Ga. — J.  P.  Riley; 
Atwood,  F.  M.,  Memphis,  Tenn. — F.  M.  Atwood; 


14       EDISON  PHONOGRAPH  MONTHLY  FOR  AUGUST,  1912 


Blackman  Talking  Machine  Co.,  New  York — 
J.  N.  Blackman,  R.  B.  Caldwell;  Bolway,  F.  E., 
Oswego,  N.  Y. — F.  E.  Bolway,  Mr.  Bolway,  Jr.; 
Buehn  &  Bro.,  L.,  Philadelphia,  Pa. — Louis  Buehn, 
Mr.  Martin,  Mr.  Miller,  Mr.  Reineck;  Buehn  & 
Bro.,  L.,  Pittsburg,  Pa. — E.  E.  Buehn;  Davega, 
Jr.,  Inc.,  I.,  New  York — I.  Davega,  Jr.;  Davega 
Co.,  S.  B.,  New  York — S.  B.  Davega,  L.  Kaiser, 

C.  W.  Morgan  (Gimbel  Bros.),  P.  Marcus;  Davega 
Sporting  Goods  Co.,  New  York — Harry  Davega; 
Droop  &  Sons  Co.,  E.  F.,  Baltimore,  Md— W.  C. 
Roberts;    Droop  &  Sons  Co.,  E.  F.,  Washington, 

D.  C— C.  A.  Droop;  Dyer  &  Bro.,  W.  J.,  St.  Paul, 
Minn. — George  A.  Mairs;  Eastern  Talking  Machine 
Co.,  Boston,  Mass. — E.  F.  Taft;  Eclipse  Musical 
Co.,  Cleveland,  O. — T.  H.  Towell;  Eclipse  Phono- 
graph Co.,  Hoboken,  N.  J. — A.  W.  Toennies,  A. 
W.  Toennies,  Jr.;  Elmira  Arms  Co.,  Elmira,  N.Y. — 
W.  O.  Crew;  Finch  &  Hahn,  Albany,  N.  Y  — 
W.  C.  Finch;  Foster  Co.,  J.  A.,  Providence,  R.  I.— 
Mr.  Clem,  J.  A.  Massey;  Greenhut-Siegel  Cooper 
Co.,  New  York — N.  Goldfinger;  Grinnell  Bros., 
Detroit,  Mich. — F.  L.  Fritchey;  Harger  &  Blish, 
Des  Moines,  la. — H.  H.  Blish;  Haynes  &  Co., 
C.  B.,  Richmond,  Va. — C.  B.  Haynes,  Graham 
Winstead  (Wilson  Drug  Co.,  Wilson,  N.  C); 
Heppe  &  Son,  C.  J.,  Philadelphia,  Pa— W.  J. 
Elwell;  Houck  Piano  Co.,  O.  K.,  Memphis,  Tenn. 
— E.  H.  Guttenberger,  O.  K.  Houck,  Allen  Welburn 
(Nashville  store),  Mr.  Mathers  (Little  Rock,  Ark.); 
Houston  Phonograph  Co.,  Houston,  Texas — J.  N. 
Swanson;  Jenkins'  Sons  Music  Co.,  J.  W.,  Kansas 
City,  Mo. — B.  J.  Pierce;  Johnson  Sporting  Goods 
Co.,  Iver,  Boston,  Mass. — Mr.  Boyd,  S.  J.  Francis; 
Koehler  &  Hinrichs,  St.  Paul,  Minn.— Geo.  W. 
Koehler;  Lyons,  James  I.,  Chicago,  111. — James  I. 
Lyons;  Myers,  W.  A.,  Williamsport,  Pa. — W.  A. 
Myers;  McGreal,  L.  E.,  Milwaukee,  Wis. — L.  E. 
McGreal;  Neal,  Clark  &  Neal  Co.,  Buffalo,  N.  Y.— 
Mr.  Burley;  Pardee-Ellenberger  Co.,  Boston, 
Mass. — F.  H.  Silliman,  J.  H.  Barney,  Jr.  (Newport, 
R.  I.),  W.  D.  Wilmot,  Fall  River,  Mass.;  Pardee- 
Ellenberger  Co.,  New  Haven,  Conn. — H.  L.  Ellen- 
berger,  W.  O.  Pardee,  Mr.  Keeney;  Penn  Phono- 
graph Co.,  Philadelphia,  Pa.— T.  H.  Barnhill, 
Harry  Miller,  J.  B.  Miller;  Putnam-Page  Co., 
Peoria,  111. — F.  H.  Putnam;  Quincy  Phonograph 
Co.,  Quincy,  111.— L.  E.  Caldwell;  Samuels  _  & 
Bro.,  J.,  Providence,  R.  I. — H.  Wunderlich; 
Schmelzer  Arms  Co.,  Kansas  City,  Mo. — A.  A. 
Trostler;  Shultz  Brothers,  Omaha,  Neb. — George 
Shultz;  Silverstone  Talking  Machine  Co.,  St. 
Louis,  Mo. — M.  Silverstone;  Southern  California 
Music  Co.,  Los  Angeles,  Cal. — G.  S.  Marygold, 
Master  Marygold;  Standard  Music  Roll  Co., 
Orange,  N.  J. — G.  Howlett  Davis;  Varick  Co., 
J.  B.,  Manchester,  N.  H. — E.  L.  Burrows;  Waitt 
&  Co.,  Ltd.,  M.  W.,  Vancouver,  B.  C—  Mr.  and 
Mrs.  D.  H.  Kent;  Walz  Co.,  W.  G.,  El  Paso,  Texas 
— H.  T.  Walz;  Wardell,  Thomas,  Lowell,  Mass- 
Thomas  Wardell;  Whitsit  Company,  P.  B.,  Colum- 
bus, Ohio— P.  B.  Whitsit,  W.  F.  Davisson;  Williams 
&  Sons  Co.,  Ltd.,  R.  S.,  Toronto,  Canada — H.  G. 
Stanton,  R.  S.Williams;  Wurlitzer  Co.,  R.,  Chicago, 
111. — Fred  Siemon;  Kipp-Link  Phonograph  Co., 
Indianapolis,  Ind. — W.  E.  Kipp;  Gimbel  Bros., 
Philadelphia,  Pa. — Mr.  Stewart;  Young  &  Chaffee, 
Grand  Rapids,  Mich.— B.  K.  Chaffee;  Talking 
Machine  Co.,  Rochester,  N.  Y.— W.  J.  Smith; 
John  Wanamaker,  Philadelphia,  Pa. — E.  P.  Cor- 
nell; John  Wanamaker,  New  York — L.  J.  Gerson, 
H.  B.  B^rtine;  Denver  Dry  Goods  Co.,  Denver, 
Col. — Henry  Richards;  Fred'k.  Loeser  Co.,  Brook- 


lyn, N.  Y.— E.  P.  Hamilton;  S.  E.  Pearsall  Co., 
New  York  City— E.  A.  S.  Barkelew;  Stoll  Blank 
Book  and  Stationery  Co.,  Trenton,  N.  J. — Wm. 
Keyes;  Frederick  Piano  Co.,  W.  F.,  Pittsburg,  Pa. 
— French  Nestor;  Montenegro  Riehm  Music  Co., 
Louisville.  Ky. — Mr.  Riehm;  American  Piano  Co., 
New  York — I.  E.  Edgar;  Hendricks  Company, 
Boston,  Mass.— F.  E.  Widner;  Kohler  &  Campbell, 
New  York — Herbert  Simpson,  Geo.  Wagner; 
Estey  Company,  Philadelphia,  Pa. — T.  K.  Hen- 
derson; Corley  Co.,  Richmond,  Va.,  F.Jl.  Kessnich. 


ARE  THEY  PASSING  YOU  BY? 

TRADE  passes  by  the  old  time  store  to  reach 
the  store  which  utilizes  its  show  windows  to 
advantage  and  trims  them  attractively. 

Here  they  are  confronted  with  the  most  impres- 
sive selling  arguments,  short  and  crisp,  yet  the  sort 
of  advertising  that  can't  be  forgotten. 

Pictorial  window  designs  affect  more  than  the 
memory — they  stir  the  emotions — create  a  desire. 

The  best  magazines  increase  their  circulation 
by  employing  talented  artists  to  design  the  promi- 
nent covers  of  their  issues.  Elaborate  decorations 
are  used  to  lend  enthusiasm  to  the  already  enthused 
politician  in  convention  halls.  Your  banquet, 
street  carnival,  or  centennial  celebration,  would  be 
a  dreary  fizzle  without  decoration. 

Awake  to  the  possibilities  of  decoration  as  a 
direct  means  of  interesting  the  public  in  your  wares. 

Enhance  plain  merchandise  and  it  will  sell  more 
readily.  Edison  Dealers  have  the  opportunity 
to  avail  themselves  of  attractive  window  displays 
at  little  cost.  Why  hesitate  to  be  modern?  Why- 
let  the  public  pass  you  by  unnoticed? 

Read  fully  the  description  of  our  next  display  on 
page  6. 


<*/^VUR  Edison  Phonograph  and  Record  busi- 
I  J  ness  is  getting  larger  every  month,  and 
we  might  say  that  since  we  have  been 
using  your  window  displays  and  advertising  cuts 
we  can  account  for  a  steady  increase  in  business 
from  that  source.  Our  Phonograph  sales  are 
working  to  the  better  class  machines — people  are 
buying  the  Opera  Machine  in  preference  to  any 
others.  We  will,  from  time  to  time,  send  you  a 
photograph  of  our  store  front  showing  the  Edison 
window  display." 

This  is  an  extract  from  a  letter  written  by  the 
George  A.  Fletcher  Music  Co.  of  Nanaimo,  B.  C, 
Canada,  who  are  distinctly  "live  members"  of 
the  Dominion  Trade.  As  the  various  new  additions 
to  the  Fall  line  are  placed  on  sale  we  can  look  for 
big  advertising  "stunts"  from  these  people. 


Dig  out  the  amateur  singers  in  your  town 
and  get  them  interested  in  the  new  Home 
Recorder. 


EDISON  PHONOGRAPH  MONTHLY  FOR  AUGUST,  1912       15 


Making  Records  at  Home 

a  great  feature  of  the 

EdisonPhonograph 

The  ability  to  make  and  reproduce  your  own  records 
in  your  own  home  —  the  songs  and  stories  of  every 
member  of  your  family  and  all  your  friends — in  addi- 
tion to  all  of  the  greatest  entertainment  of  every  kind 


Think  what  that  means!  The  Edison 
Phonograph — the  instrument  that 
you  would  choose  anyway,  because  of 
the  purity  and  sweetness  of  Edison 
tone;  because  its  volume  of  sound  is 
exactly  suited  to  your  home;  because 
it  plays  both  Edison  Standard  and 
the  long-playing  Edison  Amberol 
Records ;  because  it  has  the  sapphire 
reproducing  point  that  does  not 
scratch  or  wear  the  records,  and  lasts 
forever  —  gives  you  this  great  home- 
recording  feature  besides!  And  this 
feature  doubles  the  pleasure  of  own- 
ing a  sound-reproducing  instrument. 


Most  Edison  styles  are  regularly 
equipped  to  make  records  at  home. 
Recording  equipment  for  styles  not 
so  equipped  can  be  purchased  at 
slight  additional  cost. 

When  you  come  here  to  pick  out 
your  Edison  Phonograph,  be  sure 
to  ask  about  this  home-recording 
feature,  and  to  get  recording  equip- 
ment with  the  instrument  you  buy. 

Edison  Phonographs,  $15.00  to  $200.00. 
Edison  Standard  Records,  35c.  Edison 
Amberol  Records  (play  twice  as  long), 50c. 
EdisonGrand Opera  Records,  75c.  to  $2.00. 


BOOST  THE   NEW  HOME   RECORDING  OUTFIT 

Start  right  in  hammering  on  the  Home  Recording  feature. 
With  the  four-minute  Recorder,  hand  shaving  machine  and 
new  durable  blanks  you  can  equip  every  machine  in  the 
Edison  line..  Write  for  "Ready-made  ad  electro  No.  24"  or 
if  you  simply  want  the  cut,  ask  for  "Stock  electro  No.  794." 
We  supply  them  free,  if  you  will  agree  to  furnish  "proof  of 


insertion"  later. 


16      EDISON  PHONOGRAPH  MONTHLY  FOR  AUGUST,  1912 


New  Edison  Records 


Domestic  List  October,  1912 


THE  Edison'1  Records  listed  below  will  be  shipped  from  Orange  in  time  to 
reach  all  Jobbers  in  the  United  States  and  Canada  before  September  25th, 
1912,  all  things  being  favorable,  and  they  may  be  reshipped  to  Dealers  at  8 
A.  M.  on  September  24th.  They  must  not,  however,  be  exhibited,  demonstrated,  or 
placed  on  sale  by  Jobbers  or  Dealers  until  8  A.  M.  on  September  25th.  Supplements, 
Phonograms  and  Hangers  will  be  shipped  with  Records.  These  may  be  distributed 
to  Dealers  after  September  20th,  but  must  not  be  circulated  among  the  public  before 
September  25th.  Jobbers  and  Dealers  may,  however  deposit  Supplements  and  Phono- 
grams in  Mail  Boxes  or  Post  Offices  after  5  P.  M.  on  September  24th  for  delivery  on 
the  morning  of  the  25th.  Bulletins  will  be  mailed  direct  to  all  Dealers  from  Orange. 
Jobbers  are  required  to  place  orders  for  October  Records  on  or  before  August  10th. 
Dealers  should  place  October  orders  with  Jobbers  before  August  10th  to  insure  prompt 
shipment  when  Jobber's  stock  is  received. 


a8di 


INCORPORATED 

ORANGE.  N.  J. 


AMBEROL  CONCERT— 75c  each  in  the  United  States;  $1.00  each  in  Canada 

IN  presenting  Anna  Case  to  the  Edison  public,  we  are  proud  of  having  secured  one  of  the  most  gifted 
sopranos  in  this  country.  Her  voice  is  clear  as  crystal  and  sweet  beyond  expression.  She  sings 
the  familiar  "Dearest  Name"  exquisitely,  seeming,  if  such  a  thing  be  possible,  to  add  a  new  charm 
to  the  beautiful  selection.  Again  Margaret  Keyes  vitalizes  an  old  favorite  by  her  wonderfully  sym- 
pathetic performance,  in  which  the  superb  contralto  voice  makes  an  irresistible  appeal.  Kathleen 
Parlow,  the  magician  of  the  violin,  draws  from  her  beloved  instrument  notes  of  every  shade  and  depth 
in  her  masterly  presentation  of  the  charming  Chopin  Nocturne.  No  true  music  lover  can  afford  to  be 
without  these  three  inspiring  selections. 

28030     Rigoletto — Dearest  Name  Anna  Case 

Anna  Case,  a  new  Edison  soprano,  charms  the  ear  and  delights  the  soul  by  her  exquisite  performance 
of  the  familiar  song  in  which  the  unfortunate  Gilda  tells  of  her  love  for  the  profligate  Duke.  Miss  Case's 
voice  is  clear,  has  an  excellent  range,  is  skillfully  trained  and  is  handled  with  perfect  understanding 
by  the  artist.  Verdi's  "Rigoletto"  is  one  of  the  greatest  successes  ever  achieved  by  an  operatic  com- 
poser. Composed  in  forty  days,  it  has  withstood  for  over  sixty  years  changing  artistic  tastes  and  the 
effect  of  time.    Orchestra  accompaniment. 

28032     O  Happy  Day,  O  Day  So  Dear  Margaret  Keyes 

Carl  Gotze  has  written  many  compositions  but  perhaps  none  of  his  songs  has  attained  more  lasting 
popularity  than  has  this  gem.  Miss  Keyes  sings  the  English  version  of  the  old  favorite,  her  rich  sym- 
pathetic contralto  being  ideally  suited  for  presenting  such  a  simple  and  appealing  melody.  Orchestra 
accompaniment. 


EDISON  PHONOGRAPH  MONTHLY  FOR  AUGUST,  1912       17 

28033     Nocturne  E  Flat  Kathleen  Parlow 

Chopin's  Nocturne  is  familiar  to  every  concert  goer  and  is  heard  very  frequently  in  musical  circles. 
Its  popularity  is  founded  upon  pure  beauty  for  the  air,  though  exquisite,  has  all  the  simplicity  of 
a  song.  Miss  Parlowi  plays  the  famous  Sarasate  transcription  with  that  superb  technical  ability  and 
thorough  musical  comprehension  which  always  mark  her  performances,  while  her  violin  betrays  all 
the  tonal  depth  and  richness  of  a  cello.  An  excellent  piano  accompaniment  by  George  Falkenstein 
completes  this  truly  notable  contribution  to  musical  art. 

AMBEROL — 50  cents  each  in  the  United  States;  65  cents  each  in  Canada 

1121      Take  Me  Back  to  the  Garden  of  Love — Medley  National  Promenade  Band 

Especially  recorded  for  dancing,  this  waltz  cannot  be  surpassed  for  that  purpose  and  is  in  fact  a  charming 
selection  introducing  as  it  does  "Take  Me  Back  to  the  Garden  of  Love,"  "Dreams,  Just  Dreams"  and 
"Dear  Mayme,  I  Love  You." 

*1122     Oh!  You  Circus  Day  Stella  Mayhew 

Stella  Mayhew  has  been  holding  forth  at  the  New  York  Winter  Garden  all  season,  proving  one  of 
the  features  of  the  bill.  This  song  is  one  of  tiie  prominent  numbers  in  her  repertoire  and  it  has  never 
failed  to  carry  the  house  by  storm.  It  is  a  great  rollicking  "shout"  done  in  true  Mayhew  style  and 
embellished,  with  circus  effects.  Orchestra  accompaniment.  Words  and  music  by  Edith  Lessing 
and  J.  V.  Monaco.     Publisher,  Will  Rossiter  of  Chicago. 

1123  Be  My  Little  Baby  Bumble  Bee—"  A  Winsome  Widow  " 

Elizabeth  Spencer  and  Walter  Van  Brunt 

The  "Bumble  Bee"  song  has  proven  to  be  one  of  the  "hits"  of  the  Ziegfield  production  of  "A  Winsome 
Widow."  It  is  a  very  pretty  duet  of  the  most  approved  musical  comedy  variety  and  has  already  gained 
wide  popularity.  Orchestra  accompaniment.  Words  by  Stanley  Murphy;  music  by  Henry  I.  Marshall. 
Published  by  Jerome  H.  Remick  &  Co.,  New  York. 

1124  With  All  Her  Faults  I  Love  Her  Still  Will  Oakland 

Will  Oakland,  of  faultless  diction,  revels  in  the  beauties  of  such  old  ballads  as  this  one;  and  small  wonder 
for  it  is  almost  impossible  to  imagine  anyone  being  able  to  improve  upon  his  presentation  of  these  old 
favorites.     Orchestra  accompaniment.     Words  and  music  by  M.  H.  Rosenfeld. 

1125  Duet  on  Themes  of  "  La  Sonnambula  " — Flute  and  Clarinet 

Julius  Spindler  and  Anthony  Giammatteo 

Bellini's  "La  Sonnambula"  achieved  a  success  among  English  speaking  people,  greater  than  that 
of  any  other  Italian  opera  written  previous  to  1831.  It  abounds  in  beautiful  melodies  some  of  which 
have  been  woven  into  this  exquisite  duet.  The  second  movement,  more  accelerated  than  the  first,  is 
particularly  charming.     Orchestra  accompaniment. 

1126  Somebody  Loves  Me  (  Elizabeth  Spencer 

The  lasting  popularity  of  this  charming  little  love  song  is  based  upon  true  merit.  Very  simple,  it  is  at 
the  same  time  wonderfully  sweet,  the  change  in  time  at  the  beginning  of  jhe  chorus  adding  greatly 
to  the  effect.  Miss  Spencer  seems  to  thoroughly  enjoy  singing  it.  Orchestra  accompaniment.  Words 
and  music  by  Hattie  Starr. 

1127  Buck  Fanshaw's  Funeral  Harry  E.  Humphrey 

Mark  Twain  was  probably  as  well  qualified  as  any  man  in  America  to  draw  pen  pictures  of  western  life. 
This  sketch  is  taken  from  "Roughing  It,"  one  of  his  best  known  books.  The  conversation  between  the 
miner  and  the  "Sky  pilot"  is  ridiculously  funny.  Mr.  Humphrey's  remarkable  enunciation  and  clever 
tone  changes  enabling  one  to  follow  the  monologue  without  any  effort. 

1128  By  the  Old  Cathedral  Door  Cathedral  Choir 

Unquestionably  one  of  the  finest  sacred  songs  that  has  ever  been  listed.  A  beautiful  orchestral  intro- 
duction with  pealing  chimes  is  followed  by  excellent  solo  and  part  singing  introducing  excerpts  from 
"Come  All  Ye  Faithful"  and  "Onward  Christian  Soldiers,"  forming  a  magnificent  Record.  WTords 
by  Arthur  J.  Lamb;    music  by  Alfred  Solman.     Publishethby  the  Joe  Morris  Music  Co.,  New  York. 

1129  The  Last  Hope  Edison  Concert  Band 

"The  Last  Hope"  is  perhaps  the  best  known  of  the  works  of  Louis  Gottschalk,  the  celebrated  American 
pianist  and  composer.  Like  many  of  his  other  compositions,  it  is  distinctly  original,  and  this  beautiful 
transcription  for  the  band  displays  excellently  the  delicate  grace  and  superb  harmony  of  the  selection. 
Published  by  Carl  Fischer,  New  York  City. 

1130  Just  for  To-Day  Bessie  Volckmann 

The  beauty  of  Miss  Volckmann's  voice  is  wonderfully  exhibited  in  this  favorite  contralto  solo  which, 
though  a  sacred  song  is  heard  in  many  concerts  as  well  as  in  the  churches.  Jane  Bingham  Abbott  has 
set  to  exquisite,  dignified  music  the  noble  prayer  of  Samuel  Wilberforce.  The  orchestra  accompaniment 
and  violin  obligato  are  superb. 

1131  Under  the  Love  Tree— "  The  Wall  Street  Girl  "  Heidelberg  Quintet 

The  popular  "hit"  from  "The  Wall  Street  Girl"  receives  its  best  presentation  in  the  quintet  form 


*This  selection  will  be  illustrated  on  cover  of  October  Phonogram. 


18      EDISON  PHONOGRAPH  MONTHLY  FOR  AUGUST,  1912 

in  which  it  appears  here.  It  is  a  waltz  song,  beautifully  harmonized,  the  air  gliding  from  one  voice  to 
another,  with  solos,  duets,  humming  and  full  choral  effects.  Orchestra  accompaniment.  Words  by 
A.    Seymour  Brown;   music  by  Bert  Grant.    Jerome  H.  Remick  &  Co.,  New  York,  publishers. 

1132  Shamrock  Belles  Billy  Murray  and  Chorus 

Percy  Wenrich  has  struck  the  popular  fancy  with  a  goodly  number  of  catchy  songs,  among  them 
"Silver  Bell"  (Amberol  575)  and  "Put  on  Your  Old  Gray  Bonnet"  (Amberol  366).  This  Irish  melody 
will  rank  well  among  thejeaders  for  it  permits  of  exceptionally  beautiful  harmonization  by  the  male 
chorus  and  has  been  arranged  with  excellent  bell  effects.  Orchestra  accompaniment.  Words  by 
Jack  Mahoney;   published  by  the  Wenrich-Howard  Co.,  New  York. 

1133  Pastel— Minuet  The  Tollefsen  Trio 

Beginning  with  an  exquisitely  dainty  minuet  tempo,  the  second  movement  changes  to  a  superb  air 
by  the  violin  with  the  deep  notes  of  a  cello  obligato  flowing  smoothly  and  mingling  with  it.  A  charming 
selection,  it  is  played  with  that  technical  perfection  for  which  this  trio  is  noted.  H.  Paradis  is  the 
composer. 

1134  Mysterious  Moon  Ada  Jones  and  Billy  Murray 

A  clever  conversational  duet  in  which  Ada  Jones  terrifies  Billy  Murray,  telling  him  of  the  awful  spook- 
iness  of  the  moon.  But  they  are  not  too  frightened  to  sing  in  their  usual  splendid  manner.  Orchestra 
accompaniment.  Words  by  Seymour  Brown;  music  by  Nat  D.  Ayer.  Published  by  Jerome  H.  Remick 
&  Co.,  New  York. 

1135  When  I  Know  That  Thou  Art  Near  Me  Elsie  Baker  and  James  F.  Harrison 

Franz  Abt  wrote  innumerable  part  songs  many  of  which,  though  popular  for  a  time,  are  no  longer  sung. 
This  beautiful  contralto-baritone  duet  has  outlived  the  ephemeral  glory  of  its  sister  songs  and  is  a  lasting 
favorite.  Its  present  performance  is  ideal.  Orchestra  accompaniment.  Published  by  Oliver  Ditson 
&  Co.,  New  York. 

1136  When  the  Old  Folks  Were  Young  Folks  Manuel  Romain  and  Chorus 

A  captivating  march  song  of  the  popular  ballad  order,  introducing  a  strain  from  "Silver  Threads 
Among  the  Gold."  Mr.  Romain  and  the  mixed  chorus  sing  it  admirably,  harmonizing  perfectly  in  the 
refrain.  Orchestra  accompaniment.  Words  by  Arthur  J.  Lamb;  music  by  Alfred  Solman.  Published 
by  the  Joe  Morris  Co.,  New  York. 

1137  Sons  of  the  Brave — March  National  (London)  Military  Band 

A  dashing  march  piece  played  in  the  inimitable  style  of  this,  one  of  the  most  famous  bands  in  the 
world.  It  is  an  ideal  dance  Record  and  has  already  achieved  great  popularity  in  the  British  Amberol 
list.     Composed  by  Bidgood. 

1138  Why  Did  You  Make  Me  Care?  Charles  W.  Harrison 

A  tale  of  disappointed  love  poured  "out  in  a  charming  melody.  It  is  a  waltz  song  with  a  sort  of  lingering 
time  suggestive  of  the  words  and  having  a  particularly  delightful  orchestra  accompaniment.  Mr. 
Harrison,  whose  diction  is  remarkable,  reaches  a  splendid  climax  at  the  end  of  the  selection.  Words 
by  Sylvester  Maguire;    music  by  Alfred  Solman.    Published  by  Joe  Morris  Music  Co. 

1139  Hear  That  Orchestra  Rag  Peerless  Quartet 

A  ragtime  mutual  admiration  society  in  which  the  singers  hurl  compliments  at  various  members  of  the 
orchestra  as  they  "do  their  little  stunt."  It  is  a  very  effective  Record,  sung  with  a  snap  and  dash, 
and  having  a  very  catchy  air.    Words  by  Jeff  Branen;   music  by  Joe  Hollander. 

1140  Ragtime  Cow  Boy  Joe  Edward  Meeker 

A  rollicking  ragtime  shout  breathing  the  free  and  easy  spirit  of  the  plains  with  all  sorts  of  local  color 
to  assist  the  illusion.  Orchestra  accompaniment.  Words  by  Grant  Clarke;  music  by  Lewis  Muir 
and  Maurice  Abrahams.    Published  by  F.  A.  Mills,  New  York. 

1141  Old  Black  Joe— With  Variations  Andre  Benoist 

Andre  Benoist  has  clothed  Foster's  original  old  favorite  in  an  extremely  clever  setting  which,  though 
it  gives  the  pianist  ample  opportunity  to  display  his  remarkable  skill,  is  at  the  same  time  a  charming 
musical  selection. 

1142  String  a  Ring  of  Roses  Round  Your  Rosie — "  A  Winsome  Widow  " 

Walter  Van  Brunt 

Walter  Van  Brunt  is  in  excellent  voice,  singing  this  familiar  song  from  "A  Winsome  Widow"  most 
effectively.  It  is  already  a  big  favorite  and  has  contributed  a  great  deal  to  the  success  of  the  Ziegfield 
production.  Orchestra  accompaniment.  Words  by  William  Jerome;  music  by  Jean  Schwartz.  Pub- 
lished by  the  Jerome  &  Schwartz  Publishing  Co.,  New  York. 

1143  That  Aeroplane  Glide  Peerless  Quartet 

Aerial  navigation  and  its  many  joys  are  musically  expounded  by  a  most  infectious  rag  glide  with  all 
sorts  of  sweeping  chords  amid  the  chugging  of  the  engine  and  the  whistling  of  the  wind — and  a  little 
airy  badinage.  It  is  a  big  "hit."  Orchestra  accompaniment.  Words  and  music  by  Harry  Israel. 
Published  by  the  Joe  Morris  Music  Co.,  New  York. 

1144  Waiting  for  the  Robert  E.  Lee  Collins  and  Harlan 

Another  coon  duet,  with  a  very  catchy  ragtime  swing  that  just  carries  you  along  with  it.  The  steamboat 
whistle  and  a  little  coon  shuffling  add  a  true  Mississippi  flavor.    Orchestra  accompaniment.    Words 


EDISON  PHONOGRAPH  MONTHLY  FOR  AUGUST,  1912      19 

by  L.  Wolfe  Gilbert;    music  by  Lewis  F.  Muir.    Published  by  F.  A.  Mills  of  New  York. 
1145     La  Marseillaise  New  York  Military  Band 

One  need  not  be  a  Frenchman  to  be  thrilled  by  the  beauty  of  this  great  air,  presented  as  only  a  great 
body  of  trained  musicians  can  play  it,  with  a  snap,  dash  and  spirit  that  sweep  the  listener  off  his  feet. 

12471     Will  Ye  No  Come  Back  Again  Archie  Anderson 

Scotch  songs  have  long  been  great  favorites  in  this  country  and  their  popularity  is  based  upon  a  charm 
that  is  peculiarly  theirs.  This  song  of  loyalty  and  devotion  to  Bonnie  Charlie  for  whose  betrayal  the 
English  had  offered  a  large  reward,  fulfills  every  dream  of  Scottish  beauty  and  is  dearly  beloved  by  the 
Scots.  It  is  a  pleasure  to  hear  a  voice  so  clear  and  pure  as  Mr.  Anderson's.  Orchestra  accompaniment. 
Written  by  Lady  Nairne.    Published  by  Paterson  &  Sons,  London,  England. 

12474     O  Sing  to  Me  the  Auld  Scotch  Sangs  William  Davidson 

With  love  of  the  homeland  in  every  line,  this  sweet  old  song,  a  simple  and  beautiful  'melody,  makes  a 
direct  appeal,  whether  one  is  a  Scot  or  no.  Mr.  Davidson  puts  into  his  excellent  voice  all  the  tenderness 
and  reminiscence  in  which  the  poem  abounds.  Orchestra  accompaniment.  Words  by  Dr.  Bethune; 
music  by  J.  F.  Leeson.    Published  by  Paterson  &  Sons,  London,  England. 


Foreign  List,  August,  1912 


BRITISH  AMBEROL  FOR  AUGUST 

12466  Passing  of  Salome — Waltz,  Joyce     Alhambra  Orchestra 

12467  The  Collier's  Life,  Green  &  Nagle         Glandon  Roberts 

12468  Selection  from  "The  Sunshine  Girl,"  Rubens 

National  Military  Band 

12469  Just  a  Wee  Deech  an  Doris,  Morrison  Es"  Cunliffe 

Harry  Lauder 

12470  On  the  Pron,  Payne  Florrie  Ford 

12471  Will  Ye  No  Come  Back  Again,  Lady  Nairne 

Archie  Anderson 
12172     I!  Rario.    'rditi  Sergeant  C.  Leggett 

12-173     AM  t1--  c!'\  er  from  the  Silvery  Moon,  Godfrey  Z$ 

IMiiims  Billy  Williams 

12-474     Oh  Sh->  to  Me  the  Auld  Scotch  Sangs,  Bethune  & 

l.efr->*i  William  Davidson 

12475     Angostura,  the  Belle  of  Boulteri  Lock,  Whitlock 

Billy  Whitlock 

BRITISH  STANDARD  FOR  AUGUST 

14156  I  Didn't  Know  What  to  Do,  Godfrey  fcf  Williams 

Billy  Williams 

14157  Lads  of  Scotland  March— Concertina 

Alexander  Prince 

14158  Interruptions  Medley — Two-Step,  Godin 

National  Military  Band 


14159  All  the  Houses  are  Going  Round,  Godfrey  'J  Williams 

Billy  Williams 

14160  The  Broken  Heart,  M.  Dennis  William  McEwan 

GERMAN  AMBEROL  FOR  AUGUST 

15251  Der  Rose  Hochzeitszug,  Lean  Jessel 

Johann  Strauss  Orchester 

15252  Prolog  aus  der  Oper  "Der  Bajazzo,"  Leoncavallo 

Max  Dawison 

15253  Junge  Leiden,  Mews  Opernsanger  Max  Kuttner 

15254  Abschied  vom  Regiment,  Horst 

Max  Horst  &  Opernsanger  Erich  Schroeter 

GERMAN  STANDARD  FOR  AUGUST 

16249  Das  haben  die  Madchen  so  gerne,  Gilbert 

Johann  Strauss  Orchester  mit  Chor 

16250  Anna,  was  ist  denn  mit  dir? — Duett,  Fall 

L.  Bernardo  &  Erich  Schroeter 

16251  Pauline  geht  tanzen — Duett,  Kollo 

Mizzi  Geissler  &  Walter  Jankhuhn 

SPANISH  AMBEROL  FOR  AUGUST 

8064  El  Duo  de  la  Africana — Jota,  Caballero 

Felix  de  la  Sierra,  Alicia  del  Pino 

8065  Los  Ojos  Negros— Cancion  Espanola,  Alvarez 

Felix  de  la  Sierra 


EDISON   REPRODUCER   PARTS,   MODEL  "S" 


492  Diaphragm  with  Crosshead  and  Link 
20482  "  Gasket  .... 

20478  "  Steel  Washer     '.  -   . 

20479  "  Paper  Washer,  Plain 

20480  "  "  "        Cupped 

20481  "  Clamping  Ring 
3776  Reducing  Ring  with  Limit  Stop 
8141              "  "     Screw      .... 

824  Two-Minute  Reproducer  Button  and  Arm 

826  Four-Minute  "  "         "       " 

215  Reproducer  Button  Arm  Screw 

805  "  "         "     Spacing  Washer 
494  "         "     Tension  Spring  . 
497                           Weight  with  Swivel  Plate  and  Hinge 
833                "           Button  Arm  Swivel  Plate  with  Button  Arm  Posts 

806  "  "         "         "  "     Spring  Washer 

1152  i  "  "         "         "  "  "  "       Screw      . 

219  "  Weight  Hinge  Screw         .... 

220  "  "      Swivel  Hinge 

822  "  "      Limit  Screw  .... 


LIST 


NET 


.50  each 

.25 

.20    " 

.10 

.10   " 

.05 

.25  doz. 

•  12/ 

.25   " 

.12/ 

.75  each 

*m 

1.00    " 

.50 

.05    " 

•02K2 

1.50    " 

.75 

1.50    " 

.75 

.05    " 

•02^ 

.05    " 

•02/ 

.10    " 

.05 

1.75    " 

•87/ 

.25    " 

•  12/ 

.05    " 

•02/ 

.05    " 

•02/ 

.05    " 

•02/ 

.25    " 

.uy> 

.05    " 

■02/ 

Get  "the  kids'"  to  make  Records  and  then  tell   "the  folks"  about  it. 


Jobbers  of  Edison  Phonographs  and  Records 


ALA.,  Birmingham — Talking  Machine  Co. 
Mobile — W.  H.  Reynalds. 

CAL.,  Los  Angeles — Southern  Cal.  Music  Co. 
San  Francisco — Pacific  Phonograph  Co. 

COLO.,  Denver — Denver  Dry  Goods  Co. 
Hext  Music  Co. 

CONN.,  New  Haven— Pardee-Ellenberger  Co. 

D.C.,  Washington — E.  F.  Droop  &  Sons  Co. 

GA.,  Atlanta — Atlanta  Phonograph  Co. 
Waycross — Youmans  Jewelry  Co. 

IDAHO,  Boise— Kilers  Music  House. 

ILL.,  Chicago — Babson  Bros. 

Lyon  &  Healy. 

James  I.  Lyons. 

Rudolph  Wurlitzer  Co. 
Peoria — Peoria  Phonograph  Co. 

Putnam-Page  Co.,  Inc. 
Quincy — Quincy  Phonograph  Co. 

IND.,  Indianapolis — Kipp-Link  Phonograph  Co. 

IOWA,  Des  Moines— Harger  &  Blish. 
Sioux  City — Harger  &  Blish. 

MAINE,  Bangor— S.  L.  Crosby  Co. 

Portland — Portland  Sporting  Goods  Co. 

MD.,   Baltimore — E.  F.  Droop  &  Sons  Co. 

MASS.,  Boston — Eastern  Talking  Machine  Co. 
Iver  Johnson  Sptg.  Goods  Co. 
Pardee-Ellenberger  Co. 
Lowell — Thomas  Wardell. 

MICH.,  Detroit— American  Phono.  Co. 
Grinnell  Bros. 

MINN.,  Minneapolis — Laurence  H.  Lucker. 
St.  Paul — W.  J.  Dyer  &  Bro. 
Koehler  &  Hinrichs. 

MO.,  Kansas  City — J.  W.  Jenkins'  Sons  Music  Co. 
Schmelzer  Arms  Co. 
St.  Louis — Silverstone  Talk.  Mach.  Co. 

MONT.,  Helena — Montana  Phono.  Co. 

NEB.,  Omaha — Schultz  Bros. 

N.  H.,  Manchester — John  B.  Varick  Co. 

N.  J.,  Hoboken — Eclipse  Phono.  Co. 
Newark — Edisonia  Co. 
Paterson — James  K.  O'Dea. 

N.   Y.,  Albany— Finch  &  Hahn. 
Buffalo — W.  D.  Andrews. 

Neal,  Clark  &  Neal  Co. 
Elmira — Elmira  Arms  Co. 
Gloversville — American  Phono.  Co. 


New  York  City — Blackman  Talking  Machine  Co. 

J.  F.  Blackman  &  Son. 

I.  Davega,  Jr.,  Inc. 

S.  B.  Davega  Co. 

Greenhut-Siegel-Cooper  Co. 
Oswego — Frank  E.  Bolway. 
Rochester — Talking  Machine  Co. 
Syracuse — W.  D.  Andrews. 
Utica — Arthur  F.  Ferriss. 

William  Harrison. 

OHIO,  Cincinnati — Rudolph  Wurlitzer  Co. 
Cleveland — Laurence  H.  Lucker. 
Columbus — Perry  B.  Whitsit  Co. 
Newark — Ball-Fintze  Co. 
Toledo — Hayes  Music  Co. 

OKLA.,  Oklahoma  City — Schmelzer  Arms  Co. 

OREGON,  Portland— Graves  Music  Co. 

PENNA.,  Philadelphia— Louis  Buehn  &]Bro. 

C.  J.  Heppe  &  Son. 

Penn  Phonograph  Co. 

H.  A.  Weymann  &  Son. 
Pittsburg — Louis  Buehn  &  Bro. 
Scranton— Ackerman  &  Co. 

Technical  Supply  Co. 
Williamsport — W.  A.  Myers. 

R.   I.,  Providence — J.  A.  Foster  Co. 
J.  Samuels  &  Bro. 

TENN.,  Memphis — F.  M.  Atwood. 
O.  K.  Houck  Piano  Co. 

TEX.,  Dallas — Southern  Talking  Machine  Co. 
El  Paso— W.  G.  Walz  Co. 
Fort  Worth— L.  Shepherd  &  Co. 
Houston — Houston  Phonograph  Co. 
San  Antonio — H.  C.  Rees  Optical  Co. 

UTAH,   Ogden — Proudfit  Sporting  Goods  Co. 
Salt  Lake  City — Consolidated  Music  Co. 

VT.,  Burlington— American  Phono.  Co. 

VA.,  Richmond— C.  B.  Haynes  &  Co. 

WASH.,   Seattle — Eilers  Music  House. 
Spokane — Graves  Music  Co. 

WIS.,  Milwaukee — Laurence  McGreal. 

CANADA,   Quebec— C.  Robitaille. 

Montreal — R.  S.  Williams  &  Sons  Co.,  Ltd. 
St.  John— W.  H.  Thorne  &  Co.,  Ltd. 
Toronto — R.  S.  Williams  &  Sons  Co.,  Ltd. 
Vancouver— M.  W.  Waitt  &  Co.,  Ltd. 
Winnipeg — R.  S.  Williams  &  Sons  Co.,  Ltd. 

Babson  Bros. 
Calgary — R.  S.  Williams  &  Sons  Co.,  Ltd. 


EDISON 

PHONOGMPH 
MONTH 


VOL.  X 


September,  1912 


No.  9 


If;           .."■'_                                  /_ 

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^1          ^^kkI  Hi 

K^n^T]  ZZD  ^ByS 

J      ! 

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i 

I 

MR.  EDISON  AND  A  GROUP  OF  SALESMEN 

From  left  to  right:  A.  V.  Chandler,  H.  D.  Clark,  J.  de  Angeli, 
H.  R.  Skelton,  J.  W.  Scott,  B.  P.  Rhineberger,  G.  A.  Renner,  J.  F.  Stanton 
between  Mr.  Edison  and  C.  E.  Goodwin,  Manager  of  Salesmen, C.  P.  Chew 
to  the  right  of  Mr.  Goodwin,  L.  Silverman  (kneeling)  W.  P.  Hope,  L.  D. 
Hatfield,  H.  K.  Lister,  C.  A.  Briggs  and  F.  E.  Gressett. 


^/fe  EDISON  PHONOGRAPH  MONTHLY 


CONTENTS  FOR  SEPTEMBER,  1912 

PAGE 

PAGE 

Sacred  Concerts  at-Home 

2 

Novel  Window 

8 

Record  Return  Guide  for  Sept. 

2 

A  Texas  Sale 

9 

"My  Best  Paying  Side-Line" 

3 

Those  Windows     . 

10 

Amberola  Sacred  Concert 

4 

Another    Home     Recording 

Ad 

Do  You  See  Well? 

4 

Free            .... 

11 

Jules  Massenet 

4 

Reading  Notices 

12 

Ezra  Meeker 

5 

Suspended  List 

12 

In  Australia 

5 

Among  the  Jobbers 

12 

Edison  Window  Displays 

6 

Edison  Artists 

13 

Have     You     Spare     Time,     Mr 

Watch  the  Shubert  Quartet 

.     14 

Dealer?      .... 

7 

Composer  Pleased 

14 

Get  the  Tent  Folder 

7 

New  E'dison  Records     . 

.     15 

A  Corner  of  the  Edison  Window 

Factory  Visitors    . 

.     15 

Display  Department 

8 

Jobbers    of    Edison    Phonographs 

Roosevelt  Records 

8 

and  Records 

.     16 

SACRED  CONCERTS  AT  HOME 

WE  heard  not  long  ago  of  a  family  that  instead 
of  going  to  church  Sunday  evenings  gave 
sacred  concerts  on  the  Phonograph.  These 
people  lived  a  long  distance  from  church  and  found 
it  more  convenient  to  have  a  little  Sunday  night 
gathering  of  their  own.  They  had  a  little  reading 
from  the  Scriptures  and  made  it  quite  a  "meeting." 
Now  there  are  a  lot  of  people  in  this  country  who 
are  in  a  similar  position — they  are  religiously .  in- 
clined but  find  it  too  big  an  undertaking  to  make  a 
long  trip  to  church  in  the  evening.  Then  there  are 
those  who  do  not  go  to  church  anyway  but  at  the 
same  time  do  not  believe  in  everyday  amusements 
on  Sunday.  In  these  families  Sunday  evening  is 
one  perpetual  gloom,  particularly  for  young  folks. 
Still  another  and  rather  numerous  class  consists  of 
those  who  believe  in  all  kinds  of  recreation  on 
Sundays  but_sull  retain  enough  of  the  "old-fash- 
ioned" reverence  for  the  day  to  enjoy  a  little  sacred 
music. 

Any  and  all  of  these  people  will  be  interested  in 
the  sacred  selections  offered  in  the  Edison  catalog 
for  these  Records  will  meet  their  requirements  as 
nothing  else  can.  We  refer  elsewhere  in  this  issue 
to  a  sacred  concert  given  in  a  church  by  Mr.  Barney, 
an  Edison  Dealer  in  Elm  Creek,  Neb.  Like  other 
Dealers  who  have  made  the  experiment  he  reports 
the  concert  to  have  been  a  success — a  fact  which 
shows  that  people  enjoy  good  sacred  music  on  the 
Edison.  Why  not  push  it  a  step  farther  and  interest 
them  in  the  idea  of  having  their  own  little  sacred 
concerts?   They  can  invite  their  friends  in  and  have 


a  good  time  without  feeling  that  they  are  breaking 
any  religious  obligations  which  they  might  believe 
that  Sunday  imposes  upon  them. 

RECORD  RETURN    GUIDE 
FOR  SEPTEMBER 

After  September  1st,  1912,  United  States  Jobbers 
A  to  L  and  Canadian  Jobbers  may  return  to  the 
factory  for  credit  under  the  terms  of  the  current 
10  per  cent.  Record  Exchange  plan,  Edison  Am- 
berol  and  Edison  Standard  Records  listed  up  to  and 
including  the  numbers  given  in  the  following  table: 

)  Group  AMBEROL     STANDARD 

Grand    (             $2.00  40044 

Opera     C              1.50  35021 

)               1.00  30047  B-112 

Domestic 789  10515 

British 12350  14080 

French 17122  18177 

German 15199  16203 

Italian 7515  20615 

Hebrew 10013  21034 

Spanish 8041  21282 

Filipine 8018  21266 

Mexican 6144  20374 

Portuguese 5093  19490 

Argentine 7112  19784 

Cuban None  20711 

Porto  Rican 8511  None 

Swedish 9401  20551 

Bohemian 9806  16547 

Hungarian 11003  20722 

Norwegian 9200  19900 

Polish None  10708 

Belgian None  18480 

Danish None  15800 

Holland-Dutch None  18472 

Welsh 12203  12338 

Hawaiian 11504  20716 

Japanese None  12826 

Chinese None  12768 

Finnish 11556  20728 

Russian 11206  20731 


THE    EDISON 
PHONOGRAPH    MONTHLY 

Published  in  the  interests  of 

EDISON  PHONOGRAPHS  AND  RECORDS 

BY 

THOMAS  A.  EDISON,  Inc. 

ORANGE,  N.  J.,  U.  S.  A. 

THOMAS  A.    EDISON,   LTD.,  VICTORIA  ROAD,   WILLESDEN,   LONDON.  N.   W. 

THOMAS  A.   EDISON,    LTD.  364-372  KENT  STREET,  SYDNEY,   N.  S.   W. 

COMPANIA  EDISON  HISPANO-AMERICANA,  VIAMONTE  515,   BUENOS  AIRES. 

EDISON  GESELLSCHAFT,   M.   B.   H.   10  FRIEDRICHSTRASSE,   BERLIN. 

COMPAGNTE  FRANCAISE  DU  PHONOGRAPHE  EDISON,  42  RUE  DE  PARADIS,   PARIS. 


Volume  10 


SEPTEMBER,  1912 


Number  9 


"MY  BEST  PAYING  SIDE-LINE' 


THE  best  paying  side-line  on  the  market  to- 
day is  the  Edison  Phonograph.  We  had  to 
take  three  different  types  of  Edison  machines 
and  one  hundred  Records  to  get  the  agency  in 
this  city.  I  started  in  by  doing  some  good  ad- 
vertising. I  inserted  a  strong  ad  in  our  local 
paper  and  kept  it  up  every  week,  never  using  the 
same  cut  twice.  I  also  had  some  circulars  printed 
as  shown  in  the  illustration.  These  are  sent  to 
every  farmer  in  this  county  and  this  city  every 
month  in  winter  and  one  or  two  in  the  summer. 
They  serve  to  keep  the  Phonograph  uppermost  in 
the  minds  of  our  patrons.  More  than  one  farmer 
has  said  to  us:  "If  you  don't  stop  sending  me  this 
circular  I  shall  have  to  buy  a  Phonograph.  My 
wife  and  children  are  always  begging  me  to  get 
one."  Phonographs  certainly  make  the  long  winter 
nights  shorter  and  are  fine  for  entertaining  visitors. 

GERMAN    RECORDS. 

This  being  a  German  settlement,  we  have  many 
calls  for  German  Records  and  keep  a  bigger  stock 
of  them  than  we  do  of  English.  When  a  customer 
has  picked  out  about  half  a  dozen  and,  thinking  he 
has  enough,  he  tells  us  to  get  them  ready,  we 
promptly  put  on  a  good  number  while  his  own 
selections  are  being  wrapped  up.  Nine  times  out 
of  ten  he  takes  that  one  also.  In  this  way  we  sell 
three  or  four  more  Records  than  the  buyer  would 
otherwise  order. 

Our  latest  advertising  scheme  was  to  invite  the 
three  popular  dance  music  players  in  the  city  to 
our  store  and  make  some  Records.  The  next  day 
we  announced  in  the  local  paper  that  we  had  these 
numbers  which  the  music  lovers  of  the  town  might 
hear.  The  instruments  were  the  violin,  cornet, 
concertina.  Well,  we  sold  over  fifty  blank  Records 
inside  of  a  week. 

THREE    DIFFERENT   MACHINES    IN    STOCK. 

When  a  prospective  Phonograph  buyer  comes  in, 
we  have  three  different  types  of  machines  to  offer: 
the  Gem,  for  £15.00;  the  Fireside,  for  £27.00;  and 
the  Home,  with  a  wooden  horn,  for  $55.00.  With 
these  we  can  accommodate  the  poor  man  as  well  as 
the  rich.  When  a  customer  wants  the  best  machine 
made,  we  send  to  our  Jobber  for  an  Amberola,  a 
two  hundred  dollar  instrument,  which  has  no  horn. 
It  is  set  in  a  cabinet  about  six  feet  high  and  built 
of  oak  or  mahogany.  A  Record  is  put  on  one  of 
the  machines  and  played.     Meanwhile  we  describe 


the  fine  points  in  which  the  Edison  excels  others. 
It  has  a  softer  tone  and  requires  no  pin  changing 
as  do  the  others. 

We  have  an  easy  payment  plan  for  our  Phono- 
graph sale's,  namely,  fifty  cents  a  week  on  machines 
under  twenty-seven  dollars,  and  one  dollar  a  week 
for  machines  over  that  price.  All  people  buying  a 
Phonograph  on  our  easy  payment  plan  must  sign 
a  contract  that  this  payment  will  be  made  every 
week  or  month.  Any  time  we  feel  that  we  will  not 
get  the  money,  we  can  take  the  Phonograph  back 
without  their  consent.  All  Records  must  be  paid 
for  as  they  are  bought.  We  grant  no  credit  in 
their  sale. 

The  Edison  Company  puts  out  four  machines 
under  the  price  of  fifty-five  dollars.  We  only  keep 
three  of  these,  as  one,  the  Standard,  has  the  same 
spring  as  the  Fireside.  The  Standard  only  plays 
four-minute  Records,  while  the  Fireside  plays  both 
the  two^minute  and  the  four-minute.  The  smallest 
machine,  the  Gem,  costs  fifteen  dollars,  but  has  no 
double  spring.  It  has  to  be  wound  up  before  one 
starts  playing.  It  also  has  a  very  small  horn. 
The  Fireside  is  our  best  seller.  The  price  is  twenty- 
seven  dollars.  It  has  an  upright  horn  and  double 
spring.  With  this  machine  we  also  sell  the  oak 
horn,  which  costs  ten  dollars  more  than  the  tin 
horn.  It  takes  the  metallic  sound  out  of  the  music; 
the  tin  does  not.  The  largest  machine  we  have  is 
the  Home,  which  the  oak  horn  always  goes  along 
with,  the  price  being  fifty-five  dollars.  The  ma- 
chine also  has  a  better  recorder  than  the  Fireside 
machine.  Furthermore,  the  double  spring  is  bigger 
than  other^sjnall  machines. 

WINDOW   DISPLAYS. 

The  Edison  Incorporated  has  issued  window 
displays  since  December,  1911.  The  Dealer  pays 
three  dollars  a  month,  which  is  the  cost  of  putting 
them  out.  These  window  displays  come  every 
month.  One  of  our  windows  is  always  trimmed 
with  these  Phonograph  displays.  They  are  a  good 
advertisement  for  us  and  the  Edison  Co.  We 
get  our  Edison  Phonographs  from  a  Jobber  in 
Minneapolis,  L.  H.  Lucker.  We  only  trade  with 
one,  getting  the  best  service  this  way.  The  Records 
come  from  the  same  Jobber  in  lots  of  one  to  two 
hundred  in  one  shipment,  usually  every  two  weeks. 
We  have  the  right  to  send  back  ten  per  cent,  of  all 
we  order  every  three  months.  This  keeps  our 
stock  clean  all  the  time. 


EDISON  PHONOGRAPH  MONTHLY  FOR  SEPT.,  1912 


THE   PROFIT. 

The  profit  on  the  Records  is  very  good.  When 
we  sell  a  person  a  Phonograph,  it  isn't  the  last  time 
we  see  him.  He  always  returns  to  buy  more  Re- 
cords, and  any  other  article  that  may  catch  his  eye 
in  the  store. 

One  thing  a  person  should  refrain  from  in  hand- 
ling Phonographs — that  is,  playing  for  loafers.  It 
keeps  the  ladies  away,  and  it  is  a  poor  policy  gen- 
erally to  have  any  loafers  around. — Elmer  Backer 
in  the  Bulletin  of  Pharmacy. 


AMBEROLA  SACRED  CONCERT 

CE.  BARNEY,  Edison  Dealer  at  Elm  Creek, 
#Neb.,  has  joined  the  ranks  of  the  church 
concert  givers.  A  letter  recently  received 
from  him  contained  a  very  complimentary  clipping 
from  the  local  paper  and  the  printed  program  of  the 
concert,  given  in  the  Methodist  Episcopal  Church. 
We  are  always  very  glad  to  hear  of  any  Dealer 
who  takes  advantage  of  the  opportunities  offered 
by  this  kind  of  work.  Quite  a  number  of  Dealers 
have  found  it  very  much  to  their  advantage  to 
cultivate  the  good  will  of  the  church  folks  and  it  is 
to  be  hoped  that  others,  particularly  in  the  small 
towns  and  cities,  will  at  least  look  into  the  advisa- 
bility of  their  doing  likewise. 

The  Edison  Record  list  offers  a  wide  range  of 
sacred  music  from  which  to  choose  a  program  of 
rare  musical  beauty.  We  are  reproducing  Mr. 
Barney's  selection  below  for  the  information  of  any 
Dealer  who  is  contemplating  giving  this  idea  a  trial. 


Concert  Band 
Mixed  Quartet 


Boston  Commandery  March 
Dreams  of  Galilee 
Praise  Ye,  "Attila," 

Agnes  Kimball,  Reed  Miller,  Frank  Croxton 
I  Will  Sing  the  Wonderous  Story  Mixed  Quartet 

0  Morning  Land   (Duet)  Stanley  and  Gillette 
23d  Psalm — Chant  and  Lord's  Prayer, 

5th  Avenue  Presbyterian  Church  Choir,  N.  Y. 
Offertory — Angels'  Serenade  Venetian  Inst.  Trio 

i  Love  to  Tell  the  Story  Mixed  Quartet 

Address — Sacred  Songs  H.  S.  French 

Though  Your  Sins  Be  as  Scarlet  (Duet) 

Gillette  and  Stanley 

1  Am  With  You  (Duet) 

Harvey  Hindermyer,  Donald  Chalmers 


DO  YOU  SEE  WELL? 

ONE  of  the  most  brilliant  editorial  writers  in 
the  country  was  recently  asked  to  give  advice 
to  an  inquirer  on  the  subject  of  success  in 
newspaper  work.     His  answer  was  "Keep  your  eyes 
open;"  "See  Things;"  "Improve  through  sight." 

Now  how  many  of  you  ever  put  on  your  hat,  said 
to  the  clerk,  "John,  I  am  going  out  to  see  some- 
thing?" Suppose  you  do  this  to-day.  Go  up  the 
main  thoroughfare  in  your  city  and  look  over  your 
fellow-merchants'  window  displays.  You'll  see  that 
the  most  enterprising  ones  use  show  cards,  use 
modern  systems  of  lighting,  use  backgrounds  and 
accessories.  Why?  Simply  because  it  pays  them. 
Now  can't  you  see  that  it  will  pay  you  as  well? 


Think  of  the  advantage  you  as  an  Edison  Dealer 
have  over  the  most  of  them.  You  have  through  us 
an  expert  window  display  and  show  card  service 
just  begging  you  to  become  a  patron  and  for  that 
service  you  are  only  asked  to  pay  a  portion  of  the 
real  cost. 

Not  a  display  or  show  card  sent  to  you  could  be 
purchased  in  your  home  town  for  two  to  four  times 
the  price  we  charge.  And  we  see  where  they  can 
be  supplied  at  even  less  cost  if  you'll  but  see  the 
wisdom  of  becoming  a  regular  dependable  patron. 
Put  on  your  hat,  brother,  go  for  a  stroll,  seeing  is 
believing! 


JULES  MASSENET 

ON  August  13th  last  Jules  Massenet,  the  noted 
French  composer,  died  at  his  home  of  cancer. 
He  was  born  near  St.  Etienne  in  the  Depart- 
ment of  the  Loire,  May  12th,  1842.  Among  his 
best  known  works  are  "Le  Cid,"  "Manon," 
"Thais,"  "Don  Cesar  de  Bazan,"  with  which  he 
first  established  his  reputation  in  1872,  and  "La 
Navarraise."  He  was  a  most  versatile  writer  and 
had  the  happy  faculty  of  adapting  his  compositions 
to  the  popular  taste — a  fact  which  has  led  to  the 
customary  difference  of  opinion  as  to  whether  or 
not  his  works  have  permanent  and  lasting  qualities. 

But  the  fact  of  greatest  significance  for  us  is  that 
Massenet  was  at  the  height  of  his  popularity  when 
he  died  and  that  his  works  will  continue  to  hold  a 
high  place  in  the  regard  of  music  lovers  for  many 
years  to  come. 

We  have  listed  a  number  of  the  best  known 
selections  from  Massenet's  compositions,  among 
them  being: 

484     Ballet  Music  from  "Le  Cid"  (a)  Aubade, 
(b)  Navarraise 

Victor  Herbert  and  His  Orchestra 

40021     Le    Cid — Pleurez    mes    yeux    (Weep,    My 

Eyes)  Marguerita  Sylva 

40040     Manon — Ah!  Fuyez  douce  image   (Depart, 

Fair  Vision)  Karl  Jorn 

40042     Manon— Le  Reve  (The  Dream)     Karl  Jorn 

30031     Manon — Ah!   Dispar  vision   (Depart,   Fair 

Vision)  Aristodemo  Giorgini 

40019     Thais — Alessandria  Giovanni  Polese 

28010    Meditation— "Thais"  Albert  Spalding 

30024     Werther — Ah  non   mi  ridestar   ('Tis   Fate 

That  All  Must  Die)  Luigi  Cilia 

17166     Le  Jongleur  de  Notre  Dame— Legende  de 

la  Sauge  Louis  Nucelly 

17154     Pensee  d'Automne  Gaston  Dubois 

17085     Herodiade — Fantaisie 

Garde  Republicaine  Band 
17141     Scenes  pittoresque — Fete  Boheme 

Garde  Republicaine  Band 


Boost  the  new  Home  Recorder. 


EDISON  PHONOGRAPH  MONTHLY  FOR  SEPT,  1912 


5 


EZRA  MEEKER 


FM.  BARNEY,  Elm  Creek,  Neb.,  writes  most  in- 
#  terestingly  of  his  experience  with  Ezra  Meeker, 
one  of  the  most  famous  characters  in  the  West. 
One  of  the  old  pioneers,  Mr.  Meeker  first  travelled 
the  famous  Oregon  Trail  in  an  ox  team  in  1852, 
leaving  Council  Bluff,  la.,  (then  Kanesville)  in  May 
and  arriving  "at  the  struggling  village  of  Portland, 
Ore."  in  October.  In  1906  Mr.  Meeker  awoke  to 
the  fact  that  the  historic  old  trail,  which  since  1822 
may  be  said  to  have  formed  the  natural  gateway  to 
the  Northwest,  was  gradually  being  lost  sight  of 
and  would  in  time  be  obliterated  as  the  country 
grew  more  and  more  thickly  settled. 

In  that  year  the  old  pioneer  drove  east  over  the 
trail  for  the  purpose  of  arousing  the  interest  of  the 
people  in  the  preserving  of  the  site  of  the  great  path- 
way, to  the  end  that  about  thirty  monuments  were 
-erected  and  numerous  boulders  were  marked.  Not 
content  with  this,  Mr.  Meeker  took  his  ox  team  to 
Washington,  D.  C,  and  secured  a  favorable  com- 
mittee report  on  the  bill  appropriating  money  to 
survey  and  mark  the  trail.  Still  a  third  trip  was 
made  in  1910  to  secure  data  for  an  estimate  of  the 
■cost  of  the  work,  1,600  miles  of  the  trail  being 
plotted  at  that  time. 

Mr.  Barney  tells  how  the  pioneer  strolled  into  his 
store  while  on  his  fourth  trip  over  the  trail  this 
Summer,  became  interested  in  the  home  recording 
device  and  decided  to  make  some  Records  for  his 
daughter    in    Seattle.     The    old    gentleman    made 


three  Records,  two  outlining  his  interesting  career. 
We  quote  the  third  as  the  beginning  shows  very 
clearly  the  line  of  argument  which  Mr.  Barney  used 
to  -'merest  Mr.  Meeker  in  the  recording  device: 

'Message  to  his  descendants  spoken  by  Ezra 
Meeker  at  Elm  Creek,  Neb.,  June  9th,  1912.  I  am 
now  past  81  years  and  cannot  expect  to  remain  with 
you  long.  You  have  numerous  photographs  of  me 
and  also  great  numbers  of  letters  together  with  my 
books  that  illustrate  my  appearance  in  life,  as  like- 
wise my  life  work,  but  no  record  of  my  voice  which 
in  the  near  future  will  be  hushed  and  become  only 
a  memory.  Now  to  the  end  that  the  actual  tones 
of  my  voice  may  remain  with  you,  and  greetings 
revived  from  time  to  time  at  will,  these  words  are 
spoken.  I  conjure  you,  my  children,  grandchildren, 
and  great  grand  children  to  cherish  the  memory  of 
that  sweet,  saintly  character  that  bore  you,  my 
children,  who  has  passed  on  before  and  remember 
her  sacrifice  of  self  for  your  welfare;  to  perpetuate 
her  memory  I  bequeath  the  gold  watch,  the  60th 
birthday  present,  to  me  from  her  hands,  to  be  passed 
on  to  the  oldest  grandchild  or  great  grandchild 
living,  to  serve  not  only  as  a  memory,  but  likewise 
as  a  bond  of  union  to  the  descendants  of  the  farther- 
most generation.  I  ask  you  to  judge  my  life  work 
as  you  would  judge  other  history,  to  profit  by  my 
mistakes  as  well  as  by  my  success." 

IN  AUSTRALIA 

E LEONORA  de  Cisneros  and  Paul  Dufault, 
both  well-known  Edison  artists,  who  are  now 
making  an  extended  concert  tour  of  Australia, 
have  captured  their  audiences  completely,  as  the 
following  clipping  from  the  Sydney  "Daily  Tele- 
graph" will  show: 

Madame  Eleonora  de  Cisneros  and  her  artist 
associates  from  abroad  were  straightway  received 
into  the  highest  favor  at  their  inaugural  concert  in 
the  Town-hall  on  Saturday  evening  last.  Naturally 
the  prima  donna  met  with  the  warm  welcome  of  an 
old  friend;  her  brilliant  triumphs  in  the  recent 
Melba  opera  season  are  still  fresh  in  the  memory — 
of  how  she  swept  everything  before  her,  of  her  tem- 
perament, her  vocal  qualities,  and  keen  sense  of  the 
dramatic  situation.  The  opera  is  her  natural  at- 
mosphere, but  even  in  the  concert-room  she  is  very 
largely  the  same  Cisneros.  Her  regal  presence,  and 
her  beautiful  voice,  backed  by  consummate  art, 
capture  both  the  eye  and  the  ear  as  fully  on  the 
concert  platform  as  on  the  lyric  stage. 

Mr.  Paul  Dufault,  in  his  first  selection  quickly 
established  friendly  relations  with  his  hearers.  He 
is  an  artist  of  intellectual  qualities  backed  by  a 
strong  musical  temperament.  His  voice  is  a  tenor 
of  superb  quality,  sympathetic,  resonant,  and 
marked  by  ease  of  production.  He  ended  the  noble 
aria  from  Mehul's  classic  opera  in  such  a  manner  as 
to  win  the  complete  admiration  of  the  audience. 


Try  the  window  display  suggestions. 


EDISON  PHONOGRAPH  MONTHLY  FOR  SEPT.,  1912 


Edison  Window 
Displays 


A    DISPLAY   YOU    MAY    PURCHASE    FOR    $1.00 


NOW  make  a 
note  of  this. 
All  orders  re- 
ceived before  Octo- 
ber 1st,  1912,  will 
be  sent  free  of 
transportation 
charges  as  has  been 
our  custom.  But 
on  delayed  orders 
reaching  this  office 
after  October  1st 
we  think  it  only 
fair  to  send  the 
same  by  express  at 
your  expense.  Sure- 
ly you  can  decide 
at  once  right  now, 
in  fact,  whether 
you  consider  this 
display  worth  #1 
to  you.  Time  after 
time  we  have  called 
your  attention  to 
the  fact  that  this 
department  is  your 
department  and 
that  through  co- 
operation you  can 
easily  reduce  the 
price  of  the  dis- 
plays. In  this  par- 
ticular instance  we 
have  decided  to 
name  a  price  that 
means  a  great  loss 
to  us  providing  we 
do  not  receive  or- 
ders from  a  major- 
ity of  Dealers,  and 
to  be  frank  with 
you  we  think  every 
live  Dealer  should  use 
You  cannot  make  a 
will  interest  the  public 


MUSICAL  TALENT  WANTED! 

I  CAN  YOU  SING  OR  PLAY  ANY    INSTRUMENT  WELL? 

--•     — — -r — r*" 


DISPLAY  No.  23 


31. 


Now  read  the 
description,  note 
how  small  a  win- 
dow it  requires, 
and  how  easily  it  is 
arranged. 

Description 
If  your  window 
is  but  2  feet  deep 
and  3  feet  4  inches 
wide  you  can  use 
this  display.  If 
your  window  is  a 
large  one  you  can 
also  use  this  dis- 
play to  advantage 
as  a  center  piece. 
The  photo  shows 
clearly  how  to  ar- 
range the  window 
and  read  carefully 
the  attention- 
attracting  lettering. 
You  know  that 
"Help  Wanted  "at- 
tracts 99  out  of  100 
instantly.  In  this 
case  you  appeal 
to  those  interested 
in  music.  The 
booklet  and  your 
salesmen  should 
do  the  rest.  It 
consists  of  three 
pieces,  two  square 
posts  and  a  folding 
arch  that  rests  on 
top  of  them.  Hand- 
painted  and  air 
brushed  in  attrac- 
tive colors.  Do  we 
need  to  say  more 
We  think  not.     Do 


this  display.  to  influence  your  order  at 

better  investment,  one  that      your  part  by  sending  your  order  now,  and  give  the 

and  at  a  cost  of  just  $1.  display  a  chance. 


EDISON  PHONOGRAPH  MONTHLY  FOR  SEPT.,  1912 


HAVE  YOU  SPARE  TIME,  MR.  DEALER? 


LOOK  at  this  window  display,  read  the  direc- 
tions which  explain  how  you  may  construct 
a  similar  display  at  a  trifling  expense.     Here 
is  a  background  idea.     You  should  know  that  when 
you  place  a  suitable  background  in  your  window 

that    you    concen- 

trate  the  observ- 
er's vision  on  the 
displayed  articles 
alone.  Now  that 
is  a  feature  much 
to  be  desired.  It 
sells  the  article  on 
display.  It  assists 
in  a  critical  ex- 
amination, one  in 
which  the  observer 
becomes  deeply  in- 
terested. 

Now  we  have 
a  proposition  to 
make  you.  We 
want  you  to  make 
this  background 
and  use  it.  You'll 
find  it  is  simple 
enough  to  build 
and  attractive 
when  set  in  your 
show  window.  If 
you  will  make  and 
use  this  back- 
ground we  will  send  you  the  handsome  pictorial 
sign,  you  to  pay  express  charges  only. 

Right  here  let  us  call  your  attention  to  the  fact 
that  there  are  thousands  passing  your  place  of 
business  who  do  not  know  the  very  thing  that  this 
show  card  points  out  to  them  most  forcibly.  You 
can  tell  these  thousands  that  you  want  to  demon- 
strate the  Edison  in  their  homes  by  the  use  of  this 
show  card. 

Will  you  take  this  suggestion  and  act  upon  it, 
thus  promoting  your  own  success?  We  want  you 
to  start  something!  We  will  show  you  how  to  make 
good  use  of  your  display  windows.  Good  displays 
will  boost  business.  Read  the  following  directions 
carefully  and  you  will  find  it  a  simple  task  to  build 
this  display. 


DIRECTIONS. 

For  the  three  frames  you  will  require  46  running 
feet  of  planed  pine  lumber  2"  wide  ]/g"  thick.  Make 
two  frames  4'  long  1'  6"  wide  with  cross  pieces  in 
the  center.     Make  one  frame    5'  long  V  wide  with 

a  center  piece  run- 
ning the  long  way 
of  the  frame. 

Paint  these 
frames  with  a 
shade  of  light  green 
paint,  using  o  i  1 
paint  or  common 
water  color  wall 
paints  '  which  dry 
quickly.  Purchase 
two  rolls  of  gold 
passe  p  a  r  t  ou  t 
paper  at  any 
stationery  store 
and  as  it  is 
gummed  on  one 
side  you  can 
easily  apply  it  to 
the  frames  giving 
them  a  gold  stripe 
as  shown.  Pur- 
chase a  double 
roll  of  dark  green 
wall  paper  and 
paste  to  back  of 
frames.  By  damp- 
ening the  paper  slightly  on  the  back  it  will  stretch 
smoothly.  Or  you  may  use  cloth  tacking  it  on  the 
back  of  the  frames  smoothly.  Hinge  the  com- 
pleted frames  together  and  you  have  a  screen  that 
is  easily  handled  and  will  stand  alone,  at  an  expense 
of  a  little  over  31-00.  Next  month  we  propose  to 
show  you  how  to  redecorate  this  frame  work  at  an 
expense  of  just  10  cents!  Will  you  use  this  idea? 
Place  the  machine  on  a  covered  box  or  pedestal 
18"  high.  Write  to  Thomas  A.  Edison,  Inc.,  Ad- 
vertising Department,  Orange,  N.  J.,  stating  that 
you  agree  to  build  the  background  and  will  pay 
express  charges  on  the  "Do  You  Know"  sign.  Do 
it  to-day  before  you  forget  it.  Remember  that  it 
is  only  going  to  cost  ten  cents  to  re-decorate  this 
set  next  month;  so  divide  the  cost  by  two. 


GET  THE  TENT  FOLDER 

WE   are   shipping  to  Jobbers  Form  2255,  the 
Tent  folder,  an  ingenious  little   affair  show- 
ing a  big  gaily  decorated  circus  tent  with  the 
legend  "The  Big  Show  in  the  Main  Tent."     The 
front  of  the  tent  turns  down  and  reveals  the  Edison 


"Opera"  and  a  little  argument  to  the  effect  that 
while  some  entertainments  happen  once  a  year, 
the  Edison  lasts  a  lifetime  and  is  always  ready  when 
you  are.  It  is  a  very  attractive  folder  and  ought 
to  find  its  way  to  every  Dealer.  You  can  get  it 
now  from  your  Jobber. 


EDISON  PHONOGRAPH  MONTHLY  FOR  SEPT.,  1912 

A  CORNER  OF  THE  WINDOW  DISPLAY 
DEPARTMENT 


This  view  shows 
a  few  sections  of 
the  October  win- 
dow display  drying 
in  a  corner  of  the 
Window  Display 
Department's  work 
rooms.  Designed 
by  an  expert  on 
window  displays, 
constructed  and 
finished  by  skilled 
artisans  and  deco- 
rators, the  displays 
form  a  vital  ad- 
junct to  any  sales 
force. 

With  the  inauguration  of  the  monthly  sugges- 
tions to  Dealers  this  department  becomes  more 
than  ever  the  Dealers'  department  and  it  is  to  be 


hoped  that  Deal- 
ers everywhere 
will  fall  in  line  with 
the  new  idea  and 
give  the  innova- 
tion a  thorough 
trying  out. 

The    display 

shown    above    was 

described  in  detail 

in  the  August  issue. 

The    large    service 

is  priced  at  34.00; 

the     small    service 

at  32.50    and    the 

center     screen,     a 

neat   back   ground 

for  the  Dealer  with  four-foot  windows,  at  32.00 

It  is  not  yet  too  late  to  order  this  display!     So  get 

busy  if  you  have  not  done  so. 


ROOSEVELT  RECORDS 

ON  the  12th  of  September  we  will  begin  snip- 
ing to  Jobbers  four  Records  made  by  Theo- 
dore Roosevelt — the  first  that  he  has  ever 
made  for  any  Phonograph  or  talking  machine.  As 
their  titles  suggest,  they  state  the  Progressive 
Leader's  views  upon  the  great  public  questions 
which  we  as  a  nation  must  face.  The  personality 
of  the  man  and  the  importance  of  the  subjects  with 
which  he  deals  will  assure  a  wide  interest  in  these 
Records. 

THEODORE    ROOSEVELT 
AMBEROL  RECORDS 

50  cents  each  in  the  United  States;  65  cents  each 
in  Canada 

1146  "Progressive  Covenant  with  the  People" 

Theodore  Roosevelt 

1147  "The  Right  of  the  People  to  Rule" 

Theodore  Roosevelt 

1148  "The  Farmer  and  the  Business  Man" 

Theodore  Roosevelt 

1149  "Social  and  Industrial  Justice" 

Theodore  Roosevelt 

NOVEL  WINDOW 

THE  Stone  Piano  Company  at  Fargo,  N.  Dak., 
forwarded  a  negative  of  a  very  clever  and 
original  Fourth  of  July  window  display  which 
unfortunately  could  not  be  brought  out  clearly 
enough  to  permit  of  reproduction.  Three  Edison 
Phonographs  and  four  pyramids  of  cartons  formed 
the    body   of   the    display   with    a    background    of 


colored  streamers  falling  the  entire  length  of  the 
window.  On  the  window  itself,  J.  A.  Poppler  made 
air-brush  pencil  portraits  of  Washington  and 
Edison,  side  by  side.  The  first  bore  under  it  the 
legend  "George  Washington,  Father  of  His  Coun- 
try;" the  second,  "Thomas  A.  Edison,  the  father 
.of  the  Phonograph." 

Green  wreaths  surrounded  the  two  pictures, 
the  whole  being  framed  in  bunting,  looped  back 
and  fastened  to  the  sides.  At  each  side  of  the  pic- 
ture was  a  hanger  announcing  the  new  Edison 
Records  for  July.  It  was  a  most  effective  and 
appropriate  display  and  the  Stone  Company  is 
to  be  congratulated  upon  devising  such  an  excellent 
window. 

Speaking  of  the  display  Mr.  Poppler  says:  "I 
thought  perhaps  the  editor  of  the  Phonograph 
Monthly  might  be  interested  in  putting  it  before 
the  Other  13,000.  You  will  notice  that  we  are  not 
prone  here  to  hiding  our  lights  under  a  bushel  and 
rest  content  that  we  have  the  Edison  light  showing 
brightly  at  all  times  also. 

"Crops  haven't  been  better  here  in  Minnesota 
since  1891.  Going  some,  I  guess.  If  things  keep 
on  looking  as  bright  we  will  have  the  largest  Phono- 
graph business  of  our  existence.     Here's  hoping." 

We  are  glad,  at  least,  to  place  the  idea  if  not  the 
picture  before  the  Other  13,000  and  we  hope  in 
the  future  that  more  Dealers  when  they  get  up 
some  particularly  good  display  or  work  any  good 
selling  ideas,  will  let  other  Dealers  know  about 
it  through  the  columns  of  the  Monthly. 


EDISON  PHONOGRAPH  MONTHLY  FOR  SEPT.,  1912 


A  TEXAS  SALE 


IT  all  depends  on  knowing 
how.  If  you  don't  think 
so,  read  what  the  W.  G. 
Walz  Co.  of  El  Paso,  Texas, 
accomplishes  in  its  "locality" 
Phonograph  sales.  First  of  all, 
let  us  impress  upon  you  the 
fact  that  the  first  two  pictures 
show  the  scene  of  the  per- 
formance. Whereas  the  man 
who  did  not  "know  the  ropes" 
would  throw  up  his  hands  in 
horror  at  the  thought  of  trying 
to  sell  a  Phonograph  in  this 
barren  looking  waste,  the  Walz 
people   have  turned   the   drug 

store  bearing  that  Edison  banner  into  a  small 
sized  gold  mine.  During  the  last  invasion,  which 
lasted  only  three  days,  eight  outfits  were  sold 
averaging   368.50    apiece.      Another    sale    in    East 


- 

El  Paso  brought  3486.00  in  three  days. 

This    forbidding    looking    place    is    the    Smelter 
District,  just  outside   of  El  Paso,   and    inhabited 
entirely  by  Mexicans.     Railroad  shops,  districts  in 
the  vicinity  of  smelters,  cement 
plants   or  any  other   localities 
where  steadily  employed  labor- 
ers are  more  or  less  congregated 
are  selected  for  these  sales,  as 
they  find  that  these  people  buy 
readily   and    are   usually   good 
payers. 

The  Walz  representatives 
simply  take  possession  of  the 
local  drug  store,  put  up  their 
banner,  circulate  their  hand 
bills  and  start  a  concentrated 
advertising  campaign.  The 
scheme  of  these  "neighbor- 
hood   sales"  pays   them   well, 


and  they  find  very  often  that  more  outfits  are 
sold  during  the  following  month  than  during  the 
sale,  while  they  feel  the  results  of  the  advertising 
from  month  to  month  for  quite  a  while. 

In  writing  of  this  rather 
unique  stunt  and  explaining 
the  several  pictures  which  were 
enclosed,  the  Walz  Company 
says  in  part: 

"The  gentleman  holding  the 
Opera  in  the  third  picture  is 
Mr.  W.  J.  Geek,  one  of  our 
boys,  who  has  been  a  valuable 
assistant  in  all  but  one  of  the 
several  sales  of  this  kind  that 
we  have  conducted  since  put- 
ting the  plan  into  operation 
at  the  beginning  of  the  Sum- 
mer of  1911. 

This  is  our  fifth  effort  of 
this  kind,  each  of  which  has 
been  productive  of  satis- 
factory results.  At  our  East  El  Paso  sale  last 
year,  among  other  machines  sold,  we  placed 
an  Amberola,  and  this  year  at  East  El  Paso  two 
Operas,  and  one  Triumph  found  ready  purchasers. 
We  find  that  the  cost  of  conducting  a  sale  is 


10 


EDISON  PHONOGRAPH  MONTHLY  FOR  SEPT.,  1912 


insignificant  so  far  as  we  have  had  no  trouble  in 
finding  a  drug  store  that  was  very  glad  to  give  us 
floor  space  for  display  and  consider  themselves 
well  paid,  because  of  the  advertising  derived 
thereby.  The  hand  bills  cost  a  matter  of  34.00  or 
35.00,  signs  33.00  to  35.00,  distributing  hand  bills 
31.00  to  32.00.  The  only  additional  expense  to 
above  is  transportation  or  drayage  on  machines. 
So  you  see  the  expense  is  inconsiderable  compared 
with  results. 

Our  plan  of  'carting,'  a  representative  line  of 
Phonographs  to  the  people  and  appealing  to  them 
through  a  liberal  terms  proposition  is  proving  so 
satisfactory  that  it  is  not  at  all  improbable  that 
we  will  arrange  this  Fall  to  conduct  a  series  of 
sales  in  small  towns  within  a  radius  of  100  miles 
of  El  Paso.  We  will  advertise  in  one  town  while 
another  is  being  worked,  thereby  economizing  in 
time." 

We  have  reproduced  these  pictures  in  order  to 
show  exactly  what  a  forbidding  looking  place  these 
people  can  sell  Edisons  in.  They  have  reduced  the 
proposition  to  finding  a  locality  where  there  is 
steady  employment  and  taking  their  outfits  right 
into  that  place,  without  waiting  for  the  people  to 
come  to  them.  Are  there  any  such  localities  in 
your  territory?  If  so,  get  the  Walz  habit  and  invade 
them. 


THOSE  WINDOWS 

IT  has  been  authoritatively  stated  that  the  show 
windows  of  a  store  are  directly  accountable  for 
about  40%  of  its  total  rental.  Are  you  getting 
your  money's  worth  out  of  your  windows?  Is  there 
any  reason  why  a  passer-by  would  have  a  desire  to 
enter  your  store  and  learn  more  about  the  goods 
that  you  are  selling?  Do  you  feel  a  certain  sense 
of  pride  when  you  look  at  your  windows  and  realize 
that  they  belong  to  you? 

There  probably  was  a  time  back  in  the  Stone  Age 
of  business  when  the  mere  possession  of  a  plate 
glass  window  placed  a  store  in  a  class  by  itself  and 
drew  customers  for  miles  around.  Unfortunately, 
for  some  ot  us,  plate  glass  making  has  become  such 
a  fine  art  that  the  plate  glassless  store  to-day  is  a 
relic  of  antiquity  and  a  thing  to  be  wondered  at. 
So  the  merchant  must  do  something  more  than 
merely  possess  a  window — he  must  make  it  con- 
spicuous among  its  neighbors  by  reason  of  its 
beauty,  suggestiveness  or  the  story  which  it  tells. 

One  way  not  to  treat  a  self-respecting  window  is 
to  take  a  sample  of  everything  that  you  have  in 
stock  and  pile  the  whole  business  in  the  window. 
It  is  suggestive  of  a  remnant  or  a  rummage  sale, 
gives  no  definite  idea  of  what  you  are  trying  to  sell 
and  makes  a  generally  bad-looking  window.  More- 
over, it  is  a  well-known  fact  that  the  eye  does  not 
grasp  but  one  or  two  details  out  of  such  an  array. 
If  you  can  find  such  a  window  in  your  own  town  try 
walking  past  it  at  your  regular  gait.  Then  name 
the  things  that  you  saw.  You  will  remember  a 
very    small    percentage    of   the    articles    displayed. 


And  even  this  will  be  an  unfair  test  because  you 
have  attempted  to  note  as  many  objects  as  possible 
while  the  window  is  intended  to  attract  the  casual 
pedestrian  whose  mind  is  not  bent  upon  any  such 
trial  and  will  therefore  not  even  remember  as  much 
as  you  did. 

Look  at  it  from  another  point  of  view.  The  great 
department  stores  have  immense  window  space  and 
a  vast  assortment  of  stock.  Do  the  window 
dressers  in  these  stores  jam  the  windows  with  every 
conceivable  article  in  the  place?  Although  each 
division  of  their  great  window  is  larger  than  the 
entire  window  of  the  average  store,  there  are 
scarcely  ever  more  than  one  or  two  different  kinds 
of  articles  shown  in  any  one  window  and  these 
articles  are  almost  invariably  inter-related.  They 
concentrate  upon  a  few  things  at  a  time  and  drive 
them  home.  You  must  do  the  same  thing  if  your 
windows  are  to  earn  that  40%. 

Some  Dealers  refuse  to  put  any  money  into 
window-displays — not  even  a  very  few  dollars  a 
month.  They  think  it  is  a  waste  of  money.  If  any 
one  of  them  bought  an  automobile  and  broke  a 
spark  plug  would  he  let  the  machine  stand  idle 
rather  than  spend  the  extra  money  for  a  new  spark 
plug?  Not  only  would  he  buy  a  new  plug  but  he 
would  replace  any  other  part,  no  matter  how  costly. 

The  Dealer  is  in  a  similar  position  as  regards  his 
windows.  The  first  cost  is  represented  by  the  pro- 
portion of  the  rental  which  may  be  charged  to  the 
window  and  this  must  be  paid  whether  the  window 
is  used  or  not.  Now  unless  the  Dealer  is  more  or 
less  of  an  artist  he  must  have  outside  help  in  the 
form  of  card  lettering,  trimmings,  or  the  actual 
fixtures  and  materials  such  as  are  supplied  by  our 
window  display  department.  This  slight  expense 
corresponds  to  the  purchasing  of  the  new  spark 
plug,  for  it  is  the  thing  that  vitalizes  the  window 
and  makes  the  first  (?ost  worth  while. 

It  is  our  realization  of  the  great  importance  of  a 
well  decorated  window  that  prompts  us  to  furnish 
displays  to  Dealers  below  their  actual  cost  to  us  and 
to  start  the  series  of  suggestions  begun  in  last 
month's  issue.  These  suggestions  are  designed  par- 
ticularly to  meet  the  needs  of  the  small  Dealer  who 
believes  that  he  cannot  afford  the  regular  display 
service.  Each  display  will  be  designed  to  require  a 
minimum  of  expense  and  will  be  comparatively 
simple  in  construction. 

We  believe  that  there  is  not  an  Edison  Dealer 
in  the  country  who  does  not  theoretically  believe  in 
the  value  of  the  window  display  but  many  of  them 
simply  never  take  the  first  step.  Our  new  monthly 
display  suggestions  were  instituted  to  supply  the 
impetus  necessary  to  start  the  hesitating  Dealer 
upon  his  career  as  a  window  display  user.  We 
believe  that  if  the  Dealer  knows  that  he  can  rely 
upon  this  department  to  offer  suggestions  every 
month  he  will  be  glad  to  use  them  where  he  would 
not  care  to  undertake  the  designing  of  his  own 
window  trims.     Are  we  right? 


EDISON  PHONOGRAPH  MONTHLY  FOR  SEPT.,  1912 


11 


Did  you  ever  make  a 
Phonograph  Record? 

Did  you  ever  hear  your- 
self talk,  sing  or  play? 

Talk  about  entertainment — 
there  is  nothing  that  approaches 
the  fun  and  fascination  of 
making  records  at  home  on  the 

Edison 
Phonograph 

THE  EDISON  will  record  what  you  or  your  friends  say,  or 
sing,  or  play,  and  then  instantly  reproduce  it  just  as  clearly 
and  faithfully  as  the  Records  you  buy  are  reproduced.  This 
is  a  feature  of  the  Edison  Phonograph  you  should  not  overlook. 
You  can  send  your  voice  to  a  friend,  preserve  the  sayings  of 
children,  record  your  progress  as  a  speaker,  a  singer  or  a  musician. 
Anyone  can  make  records  on  an  Edison.  It  requires  no  special 
machine.  The  blank  records  can  be  used  over  and  over. 

Let  us  demonstrate  this  great  feature  of  the  Edison  Phonograph  and  when  you  buy  make 
sure  you  get  an  Edison,  the  instrument  that  gives  you  not  only  the  best  renditions  of 
the  world's  best  entertainers,  but  also  the  opportunity  for  home  record  making. 
Edison  Phonographs,  $15.00  to  $200.00.     Edison   Standard  Records,  35c.     Edison 
Amberol  Records  (play  twice  as  long),  50c.  Edison  Grand  Opera  Records,  75c.  to  $2.00. 


ANOTHER  HOME  RECORDING  AD  FREE 

The  new  four-minute  Recorder  and  accessories  offer  you  a  big 
field.  Take  advantage  of  it  now  and  get  this  ad  into  the  papers.  It 
tells  a  similar  story  to  that  offered  in  our  last  issue,  but  tells  it  in  a 
different  way.  This  is  a  ready-made  ad  electro  No.  28  and  the  cut  of 
the  Phonograph  is  Stock  electro  No.  790.  Either  are  yours  for  the 
asking  if  you  will  send  us  a  clipping  of  the  ad. 


12 


EDISON  PHONOGRAPH  MONTHLY  FOR  SEPT,  1912 


READING  NOTICES 

EVERY  Dealer  who  does  any  newspaper  ad- 
vertising at  all  should  be  able  to  get  a  reading 
notice  of  the  new  Edison  Records  as  they  go 
on  sale  each  month.  A  number  of  Dealers  are  get- 
ting this  free  publicity  regularly,  and  the  great 
majority  of  newspapers  will  be  glad  to  run  it  as  a 
news  item.  Your  paid  advertisement  in  the  same 
issue  as  the  Record  List  will  be  particularly  effective, 
and  you  could  well  afford  to  have  it  a  little  larger 
than  your  regular  ad. 

Or,  if  you  are  not  a  regular  advertiser,  in  any 
newspaper,  you  might  get  the  notice  published  by 
inserting  a  paid  ad  in  that  issue.  But,  even  if  you 
do  not  care  to  do  this  it  would  be  worth  while  to 
try  getting  the  notice  published.  So  many  papers 
devote  space  to  book  reviews  weekly,  if  not  daily, 
that  it  is  not  at  all  unreasonable  to  ask  them  to 
give  space  once  a  month  to  a  list  that  will  be  of 
interest  to  a  great  many  readers. 

We  are  suggesting  below  copy  for  a  reading 
notice  concerning  the  October  Record  List.  Fix  it 
up  to  suit  yourself  and  get  it  into  the  papers  about 
the  25th  of  September. 

EDISON  RECORDS  FOR 
OCTOBER 

Music  lovers  will  hail  with  delight  the  exquisite 
selections  of  the  Edison  Amberol  Concert  List  for 
October,  introducing  the  gifted  soprano,  Anna  Case, 
of  the  Metropolitan  Opera  House.  Her  singing  of 
the  familiar  "Dearest  Name"  from  "Rigoletto"  is 
superb.  Margaret  Keyes,  another  well-known 
singer,  presents  in  a  thoroughly  artistic  manner  the 
beautiful  "O  Happy  Day,  O  Day  So  Dear,"  which 
is  wonderfully  suited  to  her  magnificent  contralto. 
The  third  number  is  Chopin's  "Nocturne  in  E  Flat" 
brilliantly  performed  by  Kathleen  Parlow,  the 
famous  violinist. 

The  Amberol  selections  include  several  excep- 
tional instrumental  pieces:  Gottschalk's  "The 
Last  Hope,"  always  beautiful,  is  exquisitely  per- 
formed by  the  Edison  Concert  Band;  The  Tollefsen 
Trio  presents  the  dainty  "Pastel — Minuet;"  Andre 
Benoist,  celebrated  young  pianist,  plays  "Old 
Black  joe"  with  delightful  variations;  the  New 
York  Military  Band  gives  a  stirring  rendition  of 
"La  Marseillaise;"  the  National  London  Military 
Band  presents  a  dashing  march  "  Sons  of  the  Brave;" 
the  National  Promenade  Band  offers  a  waltz  medley 
"Take  Me  Back  to  the  Garden  of  Love,"  which  is 
especially  recorded  for  dancing;  Julius  Spindler  and 
Anthony  Giammatteo  present  a  flute  and  clarinet 
duet  on  the  "Themes  of  La  Sonnambula."  Among 
the  popular  hits  and  excerpts  from  musical  comedies 
are:  "Oh!  You  Circus  Day,"  by  Stella  Mayhew, 
who  has  been  singing  at  the  Winter  Garden;  two 
songs  from  "A  Winsome  Widow" — "Be  My  Little 
Baby  Bumble  Bee,"  sung  by  Elizabeth  Spencer  and 
Walter  Van  Brunt  and  "String  a  Ring  of  Roses 
Round  You  Rosie,"  sung  by  Walter  Van  Brunt; 
"Under  the  Love  Tree,"  from  "The  Wall  Street 
Girl,"  sung  by  the  Heidelberg  Quintet;  "Hear  That 
Orchestra  Rag,"  a  snappy  harmonization  by  the 
Peerless  Quartet  and  "That  Aeroplane  Glide,"  by 
the  same  popular  four.     Then  there  are  four  beau- 


tiful sentimental  songs:  "Why  Did  You  Make  Me 
Care?"  a  splendid  song  with  powerful  climax, 
presented  by  Charles  W.  Harrison;  "When  I  Know 
That  Thou  Art  Near  Me,"  one  of  Abt's  gems,  sung 
by  Elsie  Baker  and  James  F.  Harrison;  "Somebody 
Loves  Me,"  performed  in  Elizabeth  Spencer's  de- 
lightful manner  and  "With  All  Her  Faults  I  Love 
Her  Still,"  one  of  Will  Oakland's  old  favorites. 

Two  exquisite  Scotch  songs  by  well-known  Euro- 
pean singers  are:  "Will  Ye  No  Come  Back  Again?" 
by  Archie  Anderson  and  "O  Sing  to  Me  the  Auld 
Scotch  Sangs,"  by  William  Davidson;  both  are 
full  of  the  rare  beauty  for  which  Scotch  songs  have 
always  been  famous.  The  list  also  includes  a 
number  of  other  entertaining  numbers,  including: 
"Buck  Fanshaw's  Funeral,"  by  Harry  E.  Humphrey; 
"By  the  Old  Cathedral  Door,"  by  Cathedral  Choir; 
"Just  forTo-Day,"  by  Bessie Volckmann;  "Shamrock 
Belles,"  by  Billy  Murray  and  Chorus;  "Mysterious 
Moon,"  by  Ada  Jones  and  Billy' Murray;  "When  the 
Old  Folks  Were  Young  Folks,"  by  Manuel  Romain 
and  Chorus;  "Ragtime  Cowboy  Joe,"  by  Edward 
Meeker,  and  "Waiting  for  the  Robert  E.  Lee,"  by 
Collins  and  Harlan. 

SUSPENDED  LIST 
August  20,  1912 

This  list  is  supplemental  to  the  Suspended  Lists 
which  appeared  in  the  June,  1908,  and  succeeding 
issues  of  the  Edison  Phonograph  Monthly. 
These  are  still  in  force  and  must  be  given  the  same 
consideration  by  the  Trade  as  if  reprinted  in  full 
herewith: 

Mo.,  Lamar — Diamond  Drug  Co. 

Mo.,  Bowling  Green — Huckstep  Music  Co. 

Mo.,  Bowling  Green — Geo.  W.  Dixon. 

Cal.,  Monterey — Monterey  News  Co. 

Cal.,     Pacific     Grove  —  Holman's     Department 

Store. 
Vt.,  Springfield — O.  E.  Noyes. 
Vt.,  Springfield— L.  J.  Allbee. 

Jobbers  and  Dealers  are  asked  not  to  supply  the 
above  named  firms  with  our  apparatus,  at  address 
given  or  any  other  address. 


AMONG  THE  JOBBERS 

THE  Edisonia  Company,  Edison  Jobbers  in 
Newark,  N.  J.,  opened  their  new  building  to 
the  public  on  August  5th,  and  received  in- 
numerable congratulatory  messages,  floral  pieces  and 
general  expressions  of  good  will.  The  new  quar- 
ters, with  a  floor  space  of  60,000  square  feet,  are 
situated  on  the  southwest  corner  of  Broad  Street 
and  Central  Avenue,  one  of  the  busiest  sections  of 
the  city.  The  new  move  spells  prosperity,  and  we 
are  glad  to  have  this  opportunity  to  extend  our 
congratulations  to  the  Edisonia  Company. 


EDISON  PHONOGRAPH  MONTHLY  FOR  SEPT.,  1912 


13 


Edison  Artists 


REED  MILLER 

{Tenor) 


REED  MILLER,  born  in  Anderson,  S.  C,  was 
not  satisfied  with  merely  possessing  an  un- 
usually clear  tenor  voice,  but  was  determined 
to  become  a  true  artist.  To  that  end  he  has  studied 
under  F.  Powers,  A.  Mees  and  Walter  Damrosch. 
His  field  of  endeavor  is  a  vast  one,  including  opera, 
oratorio  and  concert  work,  and  he  has  appeared  in 
the  best  houses  all  over  the  United  States',  singing 
with  the  New  York  Symphony  Orchestra  and  with 
the  Theodore  Thomas  Orchestra.  He  has  also 
sung  at  the  Worcester  and  Evanston  Festivals  and 
with  the  New  York  Oratorial  Society  and  other 
organizations  of  similar  character.  As  a  member 
of  the  famous  Frank  Croxton  Quartet  in  which  his 
wife,  Nevada  Van  der  Veer,  is  contralto,  Mr.  Miller 
has  appeared  in  all  the  leading  cities  of  the  country. 

His  repertory  is  necessarily  very  extensive,~  and 
includes  much  that  it  would  be  impossible  for  the 
average  tenor  to  present  creditably.  But,  with  his 
conscientious,  untiring  study,  and  his  remarkable 
natural  endowments,  Mr.  Miller  has  been  able  to 
gratify  his  ambition  to  become  one  of  the  foremost 
tenors  of  the  country.  His  voice  is  clear,  perfectly 
rounded,  tremendously  powerful  and  holds  its 
freshness  through  the  most  trying  selections. 

Mr.  Miller's  popularity  among  the  musical  folks 
may  be  estimated  by  the  fact  that  he  never  fails  to 
secure  re-engagements  wherever  he  performs.  Upon 
first  coming  to  New  York  he  appeared  with  the  New 
York  Symphony,  was  invited  to  sing  twice  again 
that  year  with  the  same  orchestra,  and  has  main- 
tained the  standard  set  at  that  time  in  all  his  sub- 
sequent appearances. 


A  most  ingratiating  feature  of  Mr.  Miller's 
Edison  Records  is  his  unusually  clear  diction,  a  fact 
which  cannot  but  impress  itself  upon  all  Phono- 
graph owners.  Among  Mr.  Miller's  more  recent 
contributions  to  our  list  are  "  Tis  All  That  I  Can 
Say"  (Amberol  1072)  and  (a)  "Recompense"  (b) 
"Roses  in  June"  (Amberol  1035). 


THOMAS  CHALMERS 

{Baritone) 


THOUGH  a  comparatively  young  man,  Thomas 
Chalmers  has  already  gained  considerable 
prominence  in  the  musical  world.  He  has 
studied  singing  under  several  prominent  New  York 
vocal  teachers,  and  while  pursuing  a  business  career 
sang  successfully  in  concert  and  church  work  in 
and  about  New  York;  his  last  church  position  being 
with  the  Church  of  the  Ascension,  Fifth  Avenue. 

On  the  advice  of  several  grand  opera  artists  he 
gave  up  a  business  career  and  went  to  Italy  to  study 
under  Maestro  Vincenzo  Lombardi  of  Florence, 
singing  instructor  of  Caruso,  the  Lucia  and  Riccardo 
Martin  and  many  other  prominent  singers.  After 
two  years  of  study  under  Lombardi  he  made  his 
debut  as  Marcello  in  Puccini's  "Boheme"  with 
marked  success.  He  was  then  engaged  by  Henry 
W.  Savage  in  Milan  for  his  tour  of  Puccini's  "Girl 
of  the  Golden  West"  with  which  he  sang  during  the 
season  of  1911-12,  in  a  coast  to  coast  tour  in  which 
he  won  unstinted  praise  in  the  role  of  Jack  Ranee, 
the  sheriff. 

Mr.  Chalmers'  voice  is.  a  rich  baritone  which 
several  years  of  careful  training  by  expert  masters 
has    rounded    into    a    most    pleasing    instrument. 


14 


EDISON  PHONOGRAPH  MONTHLY  FOR  SEPT.,  1912 


Though  powerful,  it  is  well  modulated,  and  under 
perfect  control,  reaching  the  upper  register  with 
apparent  ease.  In  the  beautiful  "Barcarole"  from 
"The  Tales  of  Hoffmann"  (Amberol  28024)  Mr. 
Chalmers  and  Marie  Rappold  give  an  exquisitely 
harmonized  performance  of  the  familiar  gem.  Two 
other  selections  by  Mr.  Chalmers  are  "My  Dream," 
Amberol  No.  28019  and  Amberol  No.  28028,  con- 
taining two  charming  little  songs,  "Contentment," 
and  "A  Red,  Red  Rose." 


WANTS  FIRST  FOUR-MINUTE 
RECORDING  DEVICE 


T] 
1 


^HE    recording  feature   in   connec- 
tion with  the  Edison    machine,  in 
my    opinion,   is   very   much  in   its 
favor.      I   have  been   experimenting  with 
the   recording  device  for  some  time   and 
have    succeeded    in    making    some    very 
good  piano  and  talking  records.     I  have 
one  piano  record  in  particular  which  was 
made  in  my  home  that  I  prize  very  much, 
and    I    have   been    tol-d    by   some    Edison 
Dealers  that  it  is  the  best  they  have  ever 
heard." 
In   replying   to   this   letter  from   H.   J.   Weir  of 
Indianapolis,   Ind.,  we  told  him  of  the  new  four- 
minute  recording  device  which  would  soon  be  on 
the  market.     His  immediate  answer  to  oi^r  com- 
munication read  in  part  as  follows: 

"I  am  pleased -to  learn  that  you  are 
putting  on  the  market  a  four-minute 
recording  outfit  and,  in  my  opinion,  I 
think  it  is  one  of  the  best  steps  towards 
making  the  Edison  Phonograph  far  more 
superior  to  all  other  talking  machines. 
I  would  like  to  know  about  what  time  the 
new  outfit  will  be  on  the  market  as  I 
would  like  to  be  the  first  person  in  this  city 
to  purchase  the  entire  new  outfit;  if  the 
new  four-minute  recorder  will  fit  on  the 
'Opera'  machine  I  thought  of  changing 
my  'Home'  for  a  new  'Opera.'" 

The  letter  shows  possibilities  of  the  new  four-minute 
Recording  outfit  which  might  escape  some  Dealers 
— it  may  lead  owners  of  small  machines  to  buy 
Operas  and  Amberolas.  Or  rather,  it  will  permit 
those  whom  interest  in  the  old  recording  device 
forced  to'  retain  their  cheaper  machines,  to  pur- 
chase the  newer  and  more  expensive  models 
without  sacrificing  the  pleasure  of  record  making. 

Every  Dealer  must  know  those  of  his  customers 
who  have  been  using  the  two-minute  recorder. 
Get  up  a  form  letter  to  these  people  telling  them 
about  the  new  recorder,  emphasizing  the  fact  that 
it  is  adaptable  to  the  high-priced  machines,  and 
also  featuring  the  hand  shaving  machine,  the 
value  of  which  they  will  be  quick  to  realize. 

Don't  lost  sight  of  the  enthusiasm  which  the 
mere  possibilities  of  the  four-minute  device  have 
aroused  in  this  Phonograph  owner.     He  is  one  of 


many  who  will  be  delighted  by  the  new  Edison 
feature  and  will  be  eager  to  purchase  an  outfit. 
Are  they  going  to  get  it  from  you? 


EIGHT-SHEET  POSTERS 

GEO.  P.  AUSTIN,  Oxnard,  Cal,  has  contracted 
the  Edison  8-sheet  poster  habit  and  now  has 
ten  of  the  Old  Couples  placed  in  conspicuous 
positions  about  the  town.  Remember  that  we 
furnish  these  handsome  posters  free.  Better  get 
some  up  in  your  territory  "while  everybody  is  out 
of  doors. 

WATCH  THE  SHUBERT  QUARTET 

MILDRED  GRAHAM  REARDON,  who  has 
sung  "Embarrassment"  (Amberol No.  1084) 
and  will  undoubtedly  make  other  Records 
for  us,  will  appear  in  a  great  many  eastern  cities 
this  Winter  as  soprano  of  the  well-known  Shubert 
Quartet.  Dealers  should  keep  a  watch  for  this 
quartet  during  the  coming  season,  and  do  a  little 
special  advertising  when  the  singers  appear  in  their 
respective  localities. 


COMPOSER  PLEASED 

THE  following  quotation  from  our  correspond- 
ence with  A.  F.  Lithgow,  the  Australian  com- 
poser, will  doubtless  prove  of  interest  to 
enthusiastic  Edison  boosters: 

"Just  a  line  to  say  how  delighted  I  am  with  the 
foreign  Amberol  Records  of  'Invercargill'  which, 
by  the  courtesy  of  Messrs.  Wills  &  Co.,  your  local 
agents,  I  had  the  pleasure  of  hearing  last  week.  My 
most  sincere  thanks  are  due  your  firm,  also  the  band 
master  ^and  members  of  the  New  York  Military 
Band  for  the  fine  work  in  recording  the  same,  while 
I  also  greatly  appreciate  the  honor  of  being  "the  first 
Australian  composer  to  have  been  recorded  by  the 
famous  Edison  Phonograph — the  first,  but,  I  trust 
not  the  last. 

"I  fully  intend  purchasing  one  of  your  Phono- 
graphs, so  that  I  may  be  able  to  give  my  small 
family  the  benefit — not  only  of  these,  but  of  many 
other  Records  contained  in  your  list. 

"A  Tasmanian  lady,  who  now  resides  in  San 
Francisco,  and  is  a  great  friend  of  Mrs.  Lithgow's, 
was  recently  paying  a  visit  to  a  friend  there  who  was 
entertaining  her  with  the  aid  of  an  Edison  Phono- 
graph. One  of  the  Records  pleased  her,  and  she 
made  a  request  for  a  repetition  of  the  same;  the 
hostess  remarked  that  the  request  was  rather  a 
coincidence,  as  like  the  lady  in  question,  the  Record 
was  an  Australian  one.  'Perhaps  you  know  of 
Mr.  A.  F.  Lithgow,  the  composer,  as  he  belongs  to 
Tasmania,'  remarked  the  hostess.  You  can  im- 
agine what  a  pleasant  surprise  it  was  for  a  Tas- 
manian, and  particularly  a  great  friend  of  the  com- 
poser's wife,  and  we  were  just  as  surprised  and 
pleased  ourselves  on  hearing  of  this — a  sort  of 
'hands  across  the  sea'  incident." 


EDISON  PHONOGRAPH  MONTHLY  FOR  SEPT,  1912 


15 


New  Edison  Records 


Foreign  Records  for  September,  1912 


BRITISH  AMBEROL  FOR  SEPTEMBER 

12476  Be  British,  Wright  George  <T Albert 

12477  Gems  of  Grand  Opera,  No.  1 

National  Military  Band 

12478  Oh!  Mister  McPherson,  Godfrey  \£  Williams 

Billy-  Williams 

12479  When   the  Convent  Bell   is  Ringing,   Mellor, 

Laurence  £ff  Trevor  Stanley  Kirkby 

12480  Let's    All    Go    into    the    Ballroom,    Allen    fcf  _ 

Murphy  Florrie  Forde 

12481  The  Admiral's  Broom,  Weatherly  fc?  Bevan 

Peter  Dawson 

12482  Walking  Round  the  Bandstand,  Mar  low  Eff  Neat 

Jack  Charman 

12483  The  Green  Eye  of  the  God,  Milton  Hayes 

Bransby  Williams 

12484  Same  as  His  Faither,  Lauder  Harry  Lauder 

12485  The  Lament  of  Flora  McDonald 

Archie  Anderson 

12486  The  Lea  Rig  T.  F.  Kinniburgh 

12487  The  Land  o'  the  Leal  William  Davidson 

BRITISH  STANDARD  FOR  SEPTEMBER 

14159     All  the  Houses  are  Going  Round,  Godfrey  \£  Williams 

Billy  Williams 
*14160  The  Broken  Heart,  M.  Dennis  William  McEwan 

*14161    The  Blacksmith's  Reel,  Bag-pipe  Solo,  Godfrey  & 

Williams  W.  N.  Andrews 

GERMAN  AMBEROL  FOR  SEPTEMBER 

15255     Liliputaner-Garde,  C.  Zimmer 


15257  "Mondnacht  am  Rhein,"  Hermann   Wesseler 

Elite-Quartett 

15258  Arie  aus  "Samson  und  Delila,  Saint-Saens 

Ottilie  Metzger 

15259  Wenn  der  Puis  von  Frau  Schulz,  0.  B.  Roeser       \ 

Grete  Wiedecke 

GERMAN  STANDARD  FOR  SEPTEMBER 

16252  Der  Rosen  Kavalier,  Walzer,  Richard  Strauss 

Johann  Strauss  Orchester 

16253  Lass  doch  das  Griibeln  sein,  H.  Schultze-Buch 

Elite-Quartett 

16254  Der  Walzer,  Rud.  Nelson  Grete  Wiedecke 

16255  Goldregen,  Walzer,  Waldtcufel 

Johann  Strauss  Orchester 

FRENCH  AMBEROL  FOR  SEPTEMBER 

17168  Fantaisie  sur  Rip,  Planquette  Garde  Republicaine 

17169  Jadis  les  rois,  Ch.  Lecocq  Mile.  Rose  Heilbronner 

17170  La  Saint  Rubert,  Leo  Danidorff  Paul  Payan 

17171  Au  Revoir,  V.  Monti  Louis  Dup'ouy 

17172  Valse  d'un  jour,  Christine  et  Fragson 

Lucien  Rigaux 

17173  En  Provence,  P.  Cressonnois  fils  Paul  Lack 

FRENCH  STANDARD  FOR  SEPTEMBER 

18203  La  Brahanconne,  F.  Van  Campenhout 

ler  Res.  des  Guides 

18204  Lui,  Ch.  Berol-Clerc  Henriette  Leblond 

18205  Le  talon  dans  la  Grille,  Christine  at  Attic        Paul  Latyk 


SPANISH  AMBEROL  FOR  SEPTEMBER 

8066     A  Mexico, — Cancion,  Lerdo  de  Tejada 

Solo  pof  Jose  Frances,  baritono 

*Through  an  error  these  two  Records  appeared  in  the  August  List.     They  go  on  sale  with  the  September  Records. 


Johann  Strauss  Orchester 
15256     "Gott  griiss  Euch"  aus  "Lohengrin",  Wagner 

Th.  Lattermann 


FACTORY  VISITORS 

AMONG  those  whom  we  have  had  the  pleasure 
of  entertaining  at  the  factory  in  the  past  few 
weeks  are: 
C.  C.  Clayton,  Consolidated  Music  Co.,  Salt  Lake  City, 
Utah;  S.  Buegeliesen,  Buegeliesen  &  Jacobson,  New  York  City; 
P.  S.  Ridgway,  Sherman,  Clay  &  Co.,  Spokane,  Wash.;  William 
H.  Lewis,  Shamokin,  Pa.;  Harry  W.  Weymann,  H.  A.  Weymann 
&  Son,  Philadelphia,  Pa.;  Geo.  A.  Heidinger,  Eilers  Music 
House,  Spokane,  Wash.;  G.  R.  Coner,  Pardee-Ellenberger  Co., 
Boston,  Mass.;  F.  Bardonnex,  Brooklyn,  N.  Y'.;  Mr.  McLeod, 
Mrs.  Cuthbertson  and  Miss  Ketcham  of  Toronto,  Can.;  Geo. 
S.  Marygold,  Southern  California  Music  Co.,  Los  Angeles 
Cal.;  J.  W.  Reeves,  Eilers  Music  House,  Seattle,  Wash.;  H.  H," 
Clubb,  Eilers  Music  House,  Los  Angeles,  Cal.;  Mr.  and  Mrs. 
Carl  W.  Whalen,  Mallinocket,  Me.;  H.  G.  Towne,  Denton, 
Cottier  &  Daniels,  Buffalo,  N.  Y.;  E.  A.  Neff,  Ball-Fintze  Co., 
Newark,  Ohio;  L.  Kaiser,  S.  B.  Davega  Co.,  New  York;  C.  W. 
Morgan,  Gimbel  Bros.,  New  York;  I.  E.  Edgar  and  H.  R. 
Painter,  American  Piano  Co.,  New  York;  L.  C.  Wiswell,  Lyon 
&  Healy,  Chicago,  111.;  J.  H.  Dittrick,  Rudolph  Wurlitzer  Co., 
Cincinnati,  Ohio;  Harry  P.  Rupp  and  F.  L.  Fritchey,  Grinnell 
Bros.,  Detroit,  Mich.;  J.  P.  Riley,  Atlanta  Phonograph  Co., 
Atlanta,  Ga.;  L.  E.  Caldwell,  Quincy  Phonograph  Co.,  Quincy, 


111.;  H.  Paul  Mann,  Eilers  Music  House,  Walla  Walla,  Wash.; 
W.  E.  Kipp,  Kipp-Link  Phonograph  Co.,  Indianapolis,  Ind.; 
A.  A.  Trostler,  Schmelzer  Arms  Co.,  Kansas  City,  Mo.;  James 
I.  Lyons,  Chicago,  111.;  R.  S.  Williams  and  H.  G.  Stanton,  R. 
S.  Williams  &  Sons  Co.,  Toronto,  Can.;  H.  E.  Gruttemeyer, 
Springfield,  Mass.;  Wm.  Keller,  L.  Buehn  &  Bro.,  Philadelphia, 
Pa.;  Daryl  H.  Kent,  M.  W.  Waitt  &  Co.,  Vancouver,  B.  C; 
J.  N.  Swanson,  Houston  Phonograph  Co.,  Houston,  Texas; 
F.  E.  Bolway  and  Mr.  Bolway,  Jr.,  Oswego,  N.  Y.;  Mrs.  D. 
Shepherd  and  Miss  L.  Shepherd,  L.  Shepherd  &  Co.,  Fort 
Worth,  Texas;  J.  N.  Blackman,  Blackman  Talking  Machine 
Co.,  New  York  City;  C.  H.  Short,  Short  Music  Co.,  Pomona, 
Cal.;  H.  H.  Blish,  Harger  &  Blish,  Des  Moines,  la.;  J.  M. 
Hayes  and  Mr.  Bertcheri,  Hayes  Music  Co.,  Toledo,  Ohio; 
H.  E.  Wurlitzer,  The  Rudolph  Wurlitzer  Co.,  Cincinnati, 
Ohio;  F.  K.  Babson,  Babson  Bros.,  Chicago,  111.;  Wm.  C. 
Hamilton,  Hamilton  Piano  Co.,  Pittsburgh  Pa.;  R.  C.  Kretch- 
mar.,  J.  Haines  and  S.  S.  Wenzell,  The  R.  C.  Kretchmar  Co., 
Philadelphia,  Pa.;  E.  F.  Glover,  Plainfield,  N.  J.;  Jas.  F.  Cox, 
J.  F.  Cox  &  Sons,  New  Haven,  Conn.;  E.  M.  Wallace,  Olney 
Music  Co.,  St.  Joseph,  Mo.;  E.  M.  Backus,  Jr.,  R.  S.  Howard 
Co.,  200  5th  Avenue,  New  York- City. 


Get  Those  Bull  Moose  Records. 


Jobbers  of  Edison  Phonographs  and  Records 


ALA.,  Birmingham — Talking  Machine  Co. 
Mobile— W.  H.  Reynalds. 

CAL.,  Los  Angeles — Southern  Cal.  Music  Co. 
San  Francisco — Pacific  Phonograph  Co. 

COLO.,  Denver — Denver  Dry  Goods  Co. 
Hext  Music  Co. 

CONN.,  New  Haven— Pardee-Ellenberger  Co. 

D.C.,  Washington — E.  F.  Droop  &  Sons  Co. 

GA.,  Atlanta — Atlanta  Phonograph  Co. 
Waycross — Youmans  Jewelry  Co. 

IDAHO.  Boise — Eilers  Music  House. 

ILL.,  Chicago — Babson  Bros. 

Lyon  &  Healy. 

James  I.  Lyons. 

Rudolph  Wurlitzer  Co. 
Peoria — Peoria  Phonograph  Co. 

Putnam-Page  Co.,  Inc. 
Qulncy — Quincy  Phonograph  Co. 

IND.,  Indianapolis — Kipp-Link  Phonograph  Co., 

IOWA,  Des  Moines— Harger  &  Blish. 
Sioux  City — Harger  &  Blish. 

MAINE,  Bangor— S.  L.  Crosby  Co. 

Portland — Portland  Sporting  Goods  Co. 

MD.,  Baltimore — E.  F.  Droop  &  Sons'Co. 

MASS.,  Boston — Eastern  Talking  Machine  Co. 
Iver  Johnson  Sptg.  Goods'Co. 
Pardee-Ellenberger  Co. 
Lowell — Thomas  Ward  ell. 

MICH.,  Detroit — American  Phono.  Co. 
Grinnell  Bros. 

MINN.,  Minneapolis — Laurence  H.  Lucker. 
St.  Paul— W.  J.  Dyer  &  Bro. 
Koehler  &  Hinrichs. 

MO.,  Kansas  City — J.  W.  Jenkins'  Sons  Music  Co. 
Schmelzer  Arms  Co. 
St.  Louis — Silverstone  Talk.  Mach.  Co. 

MONT.,  Helena — Montana  Phono.  Co. 

NEB.,  Omaha — Schultz  Bros. 

N.  H.,  Manchester — John  B.  Varick'Co. 

N.  J.,  Hoboken — Eclipse  Phono.  Co. 
Newark — Edisonia  Co. 
Paterson — James  K.  O'Dea. 

N.  Y.,  Albany— Finch  &  Hahn. 
Buffalo — W.  D.  Andrews. 

Neal,  Clark  &  Neal  Co. 
Elmira — Elmira  Arms  Co. 
Gloversvllle — American  Phono.  Co. 


New  York  City — Blackman  Talking  Machine  Co. 

J.  F.  Blackman  &  Son. 

I.  Davega,  Jr.,  Inc. 

S.  B.  Davega  Co. 

Greenhut-Siegel-Cooper  Co. 
Oswego — Frank  E-  Bolway. 
Rochester — Talking  Machine  Co. 
Syracuse — W.  D.  Andrews. 
Utlca — Arthur  F.  Ferriss. 

William  Harrison. 

OHIO,  Cincinnati— Rudolph  Wurlitzer  Co. 
Cleveland — Laurence  H.  Lucker. 
Columbus— Perry  B.  Whitsit  Co. 
Newark — Ball-Fintze  Co. 
Toledo — Hayes  Music  Co. 

OKLA.,  Oklahoma  City — Schmelzer  Arms  Co. 

OREGON,  Portland— Graves  Music  Co. 

PENNA.,  Philadelphia— Louis  Buehn  &  Bro. 

C.  J.  Heppe  &  Son. 

Penn  Phonograph  Co. 

H.  A.  Weymann  &  Son. 
Pittsburg — Louis  Buehn  &  Bro. 
Scranton — Ackerman  &  Co. 

Technical  Supply  Co. 
WilHamsport— W.  A.  Myers. 

R.  I.,  Providence — J.  A.  Foster  Co. 
J.  Samuels  &  Bro. 

TENN.,  Memphis— F.  M.  Atwood. 
O.  K.  Houck  Piano  Co. 

TEX.,  Dallas — Southern  Talking  Machine  Co. 
El  Paso— W.  G.  Walz  Co. 
Fort  Worth— L.  Shepherd  &  Co. 
Houston — Houston  Phonograph  Co. 
San  Antonio — H.  C.  Rees  Optical  Co. 

UTAH,  Ogden — Proudfit  Sporting  Goods  Co. 
Salt  Lake  City — Consolidated  Music  Co. 

VT.,  Burlington — American  Phono.  Co. 

VA.,  Richmond— C.  B.  Haynes  &  Co. 

WASH.,  Seattle— Eilers  Music  House. 
Spokane — Graves  Music  Co. 

WIS.,  Milwaukee — Laurence  McGreal. 

CANADA,   Quebec — C.  Robitaille. 

Montreal— R.  S.  Williams  &  Sons  Co.,  Ltd. 
St.  John— W.  H.  Thorne  &  Co.,  Ltd. 
Toronto — R.  S.  Williams  &  Sons  Co.,  Ltd. 
Vancouver — M.  W.  Waitt  &  Co.,  Ltd. 
Winnipeg — R.  S.  Williams  &  Sons  Co.,  Ltd. 

Babson  Bros. 
Calgary — R.  S.  Williams  &  Sons  Co.,  Ltd. 


EDISON 

PHONOGRAPH 
MONTH 


'OL.  X 


October,  1912 


No.  10 


MR.  EDISON 


ANNOUNCES 


HIS  NEW  RECORD— THE 
BLUE  AMBEROL 


"Jo/fe  EDISON  PHONOGRAPH  MONTHLY 


CONTENTS : 

FOR  OCTOBER,  1912 

Attention  Edison  Dealers 

PAGE 

2 

PAGE 
Price-cutting    under    the    Ban    of 

Mr.   Edison  Announces  the  New 
Blue  Amberol  Record 

r 

3 

the  Law     ..... 

Record  Return  Guide  for  October 

8 
8 

The  Blue  Amberol  Record    . 

4 

To  the  Trade         .... 

8 

The  Diamond  Reproducer     . 

4 

Edison  Window  Displays 

9 

Record  Exchange  Proposition 

5 

Did  You  Build  that  Background 

10 

Printed  Matter  for  Blue  Ambero 

I 

Edison  Artists       .... 

11 

Records         .... 
Suspended  List  Sept.  20 
Another  Concert 
Are  You  a  Country  Dealer? 
Diamond  "B"  Reproducers 

6 
6 
6 

7 
7 

Ordering  Window  Displays 

New  Edison  Records     . 

(Wax)   Foreign  Records 

Jobbers    of    Edison    Phonographs 
and  Records       .... 

11 
12 
19 

20 

ATTENTION  EDISON  DEALERS! 

The  movement  to  abolish  fixed  prices  is  not  dead. 

Your  opposition  to  it  is  still  greatly  needed. 

The  Oldfield  bill,  abolishing  fixed  prices,  was  reported  by  the 
Committee  before  Congress  was  adjourned,  and  will  be  voted  on  at 
the  December  session. 

We  need  not  tell  you  what  it  will  mean  if  the  prices  on  Edison 
goods  cannot  be  maintained.  You  know  that  fixed  prices  are  the  best 
basis  for  doing  business. 

DO  THIS 

Write  to  all  the  candidates  for  Congress  in  your  district,  tell 
them  what  you  think  about  abolishing  fixed  prices  and  ask  them 
where  they  stand  on  the  subject. 

Even  though  one  of  them  is  running  for  re-election,  and  he  has 
already  written  you,  write  him  again. 

The  subject  is  important  enough  to  keep  him  constantly  reminded. 

Manufacturers,  Jobbers,  Dealers  and  all  others  interested  in  main- 
taining fixed  prices  must  do  their  share  in  fighting  the  proposed  adverse 
legislation.  Your  part  now  will  be  to  write  the  candidates  for  Congress 
in  your  district. 


THE    EDISON 
PHONOGRAPH    MONTHLY 

Published  in  the  interests  of 

EDISON  PHONOGRAPHS  AND  RECORDS 

BY 
THOMAS  A.  EDISON,  Inc. 
ORANGE.  N.  J.,  U.  S.  A. 

THOMAS  A.   EDISON',    LTD.,  VICTORIA  ROAD,  WILLESDEN,   LONDON,   N.   W. 

THOMAS  A.  EDISON.  LTD.  364-372  KENT  STREET.  SYDNEY,  N.  S.  W. 
COMPANIA  EDISON  H1SPANO-AMERICANA,  VIAMONTE  515,   BUENOS  AIRES. 

EDISON  GESELLSCHAFT,  M.  B.  H.  10  FRIEDRICHSTRASSE,  BERLIN. 
COMPAGNIE  FRANCAISE  DU  PHONOGRAPHE  EDISON,  42  RUE  DE  PARADIS,   PARIS. 


Volume  10 


OCTOBER,  1912 


Number  10 


MR. 


EDISON  ANNOUNCES  THE  NEW  BLUE 
AMBEROL  RECORD 


THE  NEW  SEASON  OPENS  WITH  A  BANG 


AT  different  times  during  our  his- 
tory we  have  made  announce- 
ments of  improvements  or  addi- 
tions to  our  line  which  have  meant  much 
to  the  Trade.  Each  one  of  these  inno- 
vations has  boosted  sales  materially  and 
helped  to  wear  out  the  cash  register. 

But  never  before  since  the  beginning 
of  things  have  we  been  so  loaded  to  the 
muzzle  with  prize  packages.  The  Blue 
Amberol  Records,  the  Diamond  Repro- 
ducer, two  new  types  of  concealed  horn 
cylinder  machines;  the  disc  line  and  the 
new  Home  Recording  campaign  based 
on  the  four-minute  outfit  make  an  array 
of  new  features  that  are  fairly  hung  with 
dollar  marks  for  every  Dealer. 

W7e  have  been  a  long  time  perfecting 
the  Blue  Amberol  Record,  but  the  Trade 
will  realize  that  the  delay  was  for  the 
best  when  the  perfection  of  the  new 
Record  has  been  proven.  Our  tardiness 
has  been  due  entirely  to  Mr.  Edison's 
insistance  that  no  Blue  Amberol  Record 
should  leave  the  factory  until  not  only 
its  tonal  beauty  but  its  lasting  qualities 
had  been  ascertained  beyond  any  con- 
ceivable question.  The  tests  to  which 
the,  new  Records  have  been  subjected  are 
as  severe,  if  not  more  severe,  than  the 
experiments    which    any    Records    have 


ever  been  forced  to  withstand.  Mr. 
Edison  assumed  a  temporary  attitude  of 
hostility  toward  the  Blue  Amberol  and 
proceeded  in  every  way  that  his  ingenuity 
could  devise,  to  find  weaknesses  in  the 
new  Record  but  he  has  now  declared 
that  it  cannot  be  improved  upon. 

Now  that  it  is  thoroughly  tried  and 
proven  it  will  unquestionably  mark  a 
new  era  in  Edison  business  as  it  will 
re-awaken  interest  in  thousands  of  cylin- 
der Phonographs  all  over  the  country. 
The  Blue  Amberol  requires  no  attach- 
ments— that  is,  any  machine  which  at 
present  plays  the  wax  Amberol  Records 
will  play  the  Blue  Amberols.  This  is 
important  in  pushing  the  first  sales 
because  the  customer  is  actually  getting 
an  infinitely  better  Record  than  the  old 
Record  {or  the  same  -price!  Then  when 
the  Blue  Amberol  has  been  on  the  market 
a  short  time  its  popularity  is  bound  to 
boost  the  sale  of  four-minute  attach- 
ments. When  Edison  owners  realize  the 
beauty  of  the  Blue  Amberol  they  will 
be  quick  to  procure  the  attachments  if 
they  have  not  already  done  so,  particu- 
larly in  view  of  the  discontinuance  of  the 
Standard  Record.  So  get  ready  for  a 
great  big  avalanche  of  Edison  business 
— the  bumper  crop! 


EDISON  PHONOGRAPH  MONTHLY  FOR  OCT.,  1912 
THE  BLUE  AMBEROL  RECORD 


The  Blue  Amberol  differs  from  the  old  Amberol 
Record  in  volume,  tone  and  durability.  Being 
constructed  of  a  hard  substance  it  naturally  in- 
creases slightly  in  volume  of  sound  though  it  is 
by  no  means  too  loud — it  is  just  right.  The  tone 
is  rounder  in  quality  and  has  no  equal  in  purity 
among  any  Records  on  the  market  to-day.  But 
the  great  feature  of  the  Blue  Amberol  is  that  it  is 
■practically  unbreakable. 

THE     BLUE    AMBEROL     RECORD 

HAS     BEEN     PLAYED     3,000 

TIMES  WITHOUT  WEAR 

During  the  tests  to  which  the  Blue  Amberol 
Record  was  subjected  before  it  was  announced 
it  was  played  three  thousand  times  and  a  careful 
comparison  between  the  first  and  three  thousandth 
performances  detected  absolutely  no  difference! 
Think  of  it — the  Record  will  not  wear  out  no  matter 
how  much  it  is  played.  There  is  not  a  Record 
in  the  whole  Blue  Amberol  list,  present  or  future, 
that  will  ever  be  called  upon  to  stand  this  strain 
by  any  owner — but  it  could  do  it  if  it  had  to. 

Not  only  is  the  Record  proof  against  wear,  but 
it  will  also  survive  all  the  minor  accidents  which  a 
selection  might  be  called  upon  to  endure.  It  can  be 
dropped  upon  a  hardwood  floor  without  any  effect 
upon  its  reproducing  ability.  In  fact,  it  can  stand 
an  almost  unlimited  amount  of  hard  usage  without 
injuring  its  tone.  This  is,  of  course,  the  great 
feature  of  the  Blue  Amberol  and  you  cannot 
emphasize  it  too  strongly  in  your  advertising  and 
sales  talks.  When  owners  of  cylinder  Phonographs 
(no  matter  of  what  makes)  choose  a  Blue  Amberol 
selection  they  know  that  it  is  theirs  for  all  time. 


COST  REMAINS  UNCHANGED 

Despite  the  great  superiority  of  the  Blue  Amberol 
Record  over  the  old  Amberol,  the  price  will  remain 
unchanged;  that  is 

U.  S.       Canadian 
Dealer  List  List 

Regular,  each,  net....       32c  50c  65c 

Concert,      "      "    ....       48c  75c  £1.00 

(An  amount  equal  to  the  Canadian  customs  tariff  must  be 
paid  by  each  Canadian  Dealer  in  addition  to  the  above  prices 
to  Canadian  Dealers.) 

As  there  will  be  no  breakage  in  the  shipping  of 
Blue  Amberol  Records  the  special  2%  breakage 
allowance  now  made  on  wax  Records  will,  of  course, 
be  void.  The  breakage  'allowance  upon  all  ship- 
ments of  wax  Records  will  be  continued. 

SHIPMENTS    ARE    BEING    MADE 
AS    RAPIDLY   AS    POSSIBLE 

We  are  making  every  possible  effort  to  ship  the 
Blue  Amberol  Records  as  nearly  on  the  regular 
shipping  date  for  the  November  Supplement  as 
possible.  It  is,  therefore,  imperative  that  Dealers 
place  their  orders  with  Jobbers  at  once  if  they  have 
not  already  done  so.  In  case  of  any  unforeseen 
delay  we  have  authorized  their  being  placed  on 
sale  as  soon  as  they  are  received.  There  are  fifty 
regular  Amberols  and  five  Concert  Records  in  this 
first  Blue  Amberol  list,  the  first  named  beginning 
with  catalog  No.  1501.  The  numbers  which  do  not 
appear  in  the  initial  list  will  in  time  be  issued  and 
Dealers  may  arrange  bins  and  shelves  accordingly. 
The  present  list  was  designed  to  meet  every  possi- 
ble musical  taste  and  includes  all  varieties  of  selec- 
tions, so  that  Dealers  may  cater  to  every  owner  of 
a  cylinder  Phonograph. 


THE  DIAMOND  REPRODUCER 


The  Blue  Amberol  Records  have  made  possible  the 
use  of  a  real  diamond  as  the  reproducer  point,  in 
place  of  the  sapphire  which  we  have  been  using  on 
the  wax  Records.  Though  the  sapphire  point  gave 
excellent  results  with  the  wax  Records  and  gives 
even  better  results  with  the  Blue  Amberol,  the 
diamond  is  a  still  greater  improvement  over  the 
1  atter  combination.  The  Blue  Amberol  being 
practically  indestructible,  is  not  worn  by  the  dia- 
mond, but  Dealers  must  impress  upon  all  Phono- 
graph owners  the  fact  that  the  diamond  cannot  be 
used  on  the  old  wax  Records. 

The  Diamond  is,  of  course,  indestructible  and 
will  last  as  long  as  the  machine  itself.  It  imparts 
to  the  Blue  Amberol  a  clearness  and  beauty  of  tone 
never  before  equaled  by  any  Record  on  the  market. 

On  Amberola  and  Concert  type  Phonographs  the 
Diamond  "A"  Reproducer  will  be  used,  while  on 


Alva,  Triumph,  Home,  Standard,  Fireside  and  Gem 
type  Machines  the  Diamond  "B"  Reproducer  will 
be  required. 

The  Diamond  "B"  Reproducer  may  be  used  on 
Alva,  Triumph  or  Home  Phonographs  which  are 
at  present  equipped  with  model  "O"  Reproducers 
as  it  will  fit  in  the  same  speaker  arm.  On  Alva, 
Triumph  and  Home  machines  which  have  not 
been  fitted  with  model  "O"  Reproducers,  as  also 
on  Standards,  Firesides  and  Gems,  or  where  other 
types  of  Reproducers  are  being  used,  it  will  be 
necessary  to  obtain  a  special  arm  for  each  type 
machine  (which  will  be  included  at  the  prices 
quoted  for  Reproducer  only),  and  in  ordering  it 
should  be  plainly  stated,  for  instance — Diamond 
"B"  Reproducer  for  Standard;  Diamond  "B" 
Reproducer  for  Gem,  etc.  in  order  to  prevent 
misunderstanding. 


EDISON  PHONOGRAPH  MONTHLY  FOR  OCT.,  1912 


PRICES  ON  "A"  AND 
REPRODUCERS 


B' 


In  United  States,    Dealer,    36.00   net;     List   37.50. 
In  Canada,  Dealer  37.80  net;    List,  39.75. 


present  exchange  allowance  on  Reproducers. 

Dealers  must  bear  in  mind  that  all  four-minute 
Reproducers  with  sapphire  points  can  be  used  on 
Blue  Amberol  Records.  That  is,  to  say,  any  ma- 
chine which  plays  the  old  wax  Amberols  will  play 


October    1st    marks    the    discontinuance    of    the       the  Blue  Amberols  without  alteration. 

RECORD  EXCHANGE  PROPOSITION 


A  great  feature  of  the  Blue  Amberol  Record  from 
the  standpoint  of  the  Dealer  is  the  wonderful 
opportunity  it  affords  for  working  off  the  old  stock 
of  wax  Records.  Realizing  that  many  Dealers  have 
a  considerable  number  of  old  wax  Records  still 
unsold,  we  have  made  the  following  liberal  Return 
Allowance: 

The  old  allowance  of  10%  on  all  Record  pur- 
chases continues  in  effect. 

In  addition,  we  will  allow  Dealers  to  return  to 
their  Jobbers  for  credit  such  wax  Records  as  they 
may  have  in  stock  to  the  extent  of  5%  of  their 
machine  purchases  for  a  period  of  six  months. 

Both   of  these   propositions    are   subject   to   the 


conditions  stated  in  Dealers'  Record  Exchange 
Bulletin  No.  59,  under  date  of  December  31st,  1910. 
This  means  that  if  a  Dealer  purchases  350.00 
worth  of  Records  and  3150.00  worth  of  machines 
he  can  return  to  his  Jobber  312.55  worth  of  the 
old  Records,  which  is  a  very  fair  proposition,  and 
will  go  a  long  way  toward  cleaning  up  many  Record 
stocks — provided  of  course  that  the  Dealer  will 
hustle  and  do  the  big  business  that  the  new  Records 
make  possible.  It  is  a  proposition  in  which  the 
Dealer  wins  at  both  ends — the  more  Blue  Amberols 
and  machines  he  sells,  the  greater  his  profits  will 
obviously  be,  and  the  greater  hole  he  can  make  in 
his  Record  stock  through  the  exchange  proposition 


FOUR-MINUTE  PHONOGRAPHS  ONLY 


Of  course,  the  natural  step  after  abolishing  the 
Standard  Records  is  the  announcement  that  on 
and  after  October  1st  all  Edison  Phonographs  will 
be  of  the  four-minute  type  only.  Another  important 
fact  is  that  the  Amberola,  Concert,  Triumph  and 
Home  Machines  will  be  equipped  with  Diamond 
Reproducers;  while  Standards,  Firesides  and  Gems 
will  be  regularly  supplied  with  model  "N"  Repro- 
ducer, fitted  with  sapphire  point,  all  at  following 
list  prices: 


Fireside,  Cygnet  Horn. 

"      Sectional 

Gem 


Canadian 
U.  S.  List     List 

327.00         335.00 

22.00  28.50 

15.00  19.50 

If  Diamond  Reproducers  are  desired  on  Stand- 
ards, Firesides  and  Gems,  the  list  prices  will  be: 

Canadian 
U.  S.  List      List 


Amberola  I,  Circassian  Walnut 

"  I,  Oak  or  Mahogany 

"  III,  Oak  or  Mahogany 

Concert  (formerly  "Opera")  Mahogany 

"  "  "  Oak 

Triumph 

Home 

Standard,  Cygnet  Horn 

"         Flowered  Horn 


U.  S.  List 

3250.00 
200.00 
125.00 
90.00 
85.00 
75.00 
50.00 
35.00 
30.00 


Canadian 
List 
3300.00 
250.00 
150.00 
117.00 
110.00 
97.50 
65.00 
45.50 
39.00 


Standard,  Cygnet  Horn.... 

"  Flowered  Horn. 
Fireside,  Cygnet  Horn 

"      Sectional 

Gem 


340.00 
35.00 
32.00 
27.00 
20.00 


352.00 
45.50 
41.50 
35.00 
26.00 


Dealers  must  bear  in  mind  these  differences  in 
equipment  and  specify  accordingly  when  desiring 
Diamond  Reproducers  on  Standards,  Firesides  and 
Gems. 

Another  important  point  for  Dealers  to  remember 
is  the  changing  of  the  name  "Opera"  to  "Concert," 
noted  in  this  issue. 


RECORDERS  NOT  FURNISHED 


Because  of  the  considerable  increase  in  cost  of 
the  Diamond  Reproducer  over  that  of  the  Sapphire, 
Recorders  will  no  longer  be  included  as  part  of  the 
Triumph  and  Home  outfits.  When  Recorders  are 
desired  they  must  be  purchased  as  extras  at  regular 
list  prices  and  discounts. 

COMBINATION 

Combination  attachments  will  hereafter  be 
equipped  with  Diamond  Reproducers  and  this 
automatically  stops  the  issuing  of  the  sets  of  ten 
special  Records  as  the  Diamond  Reproducer  cannot 
be  used  on  wax  Records.  When  specified  in  orders, 
however,  we  will  continue  to  supply  combination 
attachments  with  the  old  type  four-minute 
sapphire  Reproducers  at  the  former  prices. 


This  is  a  material  advantage  to  the  Dealer 
because  the  four-minute  Recorder  means  a  big 
boom  in  home  recording  and  the  Dealer  will  make 
his  profit  on  all  Recorders  instead  of  having  them 
included  in  the  outfit.  By  the  way,  keep  pushing 
that  four-minute  Recorder. 


ATTACHMENTS 


Prices  for  Combination  Attachments  with  Diamond 
Reproducers  are: 


Gem,  net 

Standard,  net 

Home  and  Triumphs,  net. 


Dealer 

36.60 

6.75 

8.00 


Canadian 

U.  S.  List    List 

38.25       310.75 

8.40         10.95 

9.75  12.70 


(Canadian  Dealers  must  pay  an  amount  equal  to  the  Canadian 
Customs  duties,  in  addition  to  the  Canadian   Dealers'  prices 

quoted  above.) 


EDISON  PHONOGRAPH  MONTHLY  |FOR  OCT.,  1912 


PRINTED  MATTER  FOR  BLUE  AMBEROL 

RECORDS 


WE  have  prepared  especially  attractive  and 
effective  printed  matter  for  the  exploitation 
of  the  Blue  Amberol  Records.  We  ask 
every  Dealer  to  carefully  read  the  following  list 
and  to  estimate  as  nearly  as  possible  how  much  of 
the  various  forms  he  can  use  to  advantage  and  to 
order  accordingly. 

Blue  Amberol  Catalog,  containing  the  first  fifty- 
five  Blue  Amberols,  is  a  one-color,  twenty-page 
booklet  with  handsome  cover  in  two  colors,  size 
5  inches  by  8  inches.     Form  2280. 

In  connection  with  this  catalogue  we  have  mailed 
to  each  Dealer  a  blue  card  which  he  is  to  fill  out. 
As  we  have  not  heard  from  some  Dealers,  we  will 
outline  the  purpose  of  this  card. 

We  want  each  Dealer  to  prepare  a  list  of  owners 
of  Cylinder  Phonographs  of  every  make.  We  are 
going  to  furnish  each  Dealer  as  many  special 
envelopes  for  mailing  the  catalog  as  he  will  agree 
to  use  in  mailing  it  to  the  people  upon  this  list. 
This  means  that  it  will  cost  you  exactly  lc  to  mail 
each  one  of  these  beautiful  catalogs  in  a  handsome 
envelope.  How  many  do  you  agree  to  mail?  In 
addition  to  the  booklets  with  envelopes  we  are  going 
to  supply  others  without  envelopes  if  requested 
by  the  Dealer.  If  you  did  not  fill  out  that  blue 
card,  let  us  know  at  once  how  many  booklets  you 
will  agree  to  mail  out  and  how  many  you  want  for 
other  purposes.  Mention  your  Jobber's  name  in 
replying. 

Phonogram. — The  Phonogram  will  appear  in  a 


new  style — that  of  a  miniature  newspaper  of  eight 
pages.  The  standard  size  of  all  catalogs  in  the 
future  will  be  5"  x  8"  and  this  is  also  the  size  of 
the  new  Phonogram. 

This  means  that  the  Phonogram  can  be  enclosed 
in  the  new  Blue  Amberol  catalog — a  fact  which  will 
undoubtedly  lead  many  Dealers  to  increase  their 
standing  orders.  The  first  edition  is,  of  course, 
chiefly  a  Blue  Amberol  number  and  ought  to  be 
a  big  help  in  starting  the  ball  rolling.  Better  get 
one  in  the  hands  of  every  owner  of  a  cylinder 
Phonograph  in  your  territory. 

Bulletin. — The  Bulletin  as  usual  contains  a  list 
of  all  the  Records  and  is  to  be  hung  in  the  window. 
It  is  mailed  direct  to  all  active  Dealers. 

We  have  also  prepared  a  striking  placard  announc- 
ing the  Blue  Amberol  Record  and  stating  the  fact 
that  it  has  been  played  three  thousand  times  with- 
out showing  wear.  It  is  Form  2282,  obtainable 
only  through  Jobbers. 

A  second  placard  contains  this  phrase:  "Mr. 
Edison  announces  his  new  Record — The  Blue 
Amberol."  It  is  Form  2283.  Secure  copies  from 
Jobbers. 

Another  handsome  placard  printed  in  two  color* 
contains  the  portraits  of  all  artists  on  the  first 
Blue  Amberol  list.  This  is  Form  2284  and  is  also 
obtainable  from  Jobbers  only. 

Every  Dealer  can  make  use  of  each  of  the  Forms 
mentioned  in  this  list.  The  only  question  is — 
"How  many?" 


ANOTHER  CONCERT 


IN  view  of  our  frequent  advocacy  of  Phonograph 
concerts  as  an  effective  means  of  publicity,  we 
take   pleasure   in   quoting   the   following  letter 

from  J.  J.  Bushell,  Manager  of  the  Colonist  Press, 

Ltd.,  Hamilton,  Bermuda: 

"I  have  pleasure  in  informing  you  that 
under  separate  cover  a  copy  of  the  current 
issue  of  'The  Colonist'  goes  forward  to 
you.  In  this  you  will  find  a  report  of  a 
concert  given  in  a  newly  opened  hall,  the 
excellent  Triumph  Phonograph  with  which 
you  recently  supplied  me  filling  quite  an 
important  place  on  the  program.  You 
will  be  pleased  to  learn  that  many  of  the 
selections  were  exceptionally  well  received, 
and  encored,  and  as  the  audience  included 
people  of  education  and,  in  fact,  was  prin- 
cipally composed  of  that  class,  the  fact 
that  they  were  satisfied  should  go  far 
towards  making  the  Edison  more  popular 
than  ever  in  this  country.  "~a 

"Quite  a  few,  who  came  merely  for  the 
sake  of  helping  out  the  cause,  went  away 


with  a  very  different  idea  of  what  a  musical 
instrument  the  Phonograph  is,  than  what 
they  had  when  they  came  in,  and  I  have 
had  quite  a  number  of  inquiries  as  to  my 
giving  another  recital  in  the  near  future — 
to  Which  I  have  consented. 

"I  enclose  herewith  a  copy  of  the  pro- 
gram of  the  evening,  which  will  probably 
be  of  interest." 
The  program  referred  to  contains  fourteen  selec- 
tions, eight  of  which  were  performed  by  the  Edison 
— with  what  excellent  results  may  be  judged  from 
the  following  extract  from  the  account  of  the  enter- 
tainment appearing  in  "The  Colonist:" 

"The  evening's  entertainment  included 
a  concert  of  vocal  and  instrumental  music 
rendered  by  the  Edison  Phonograph,  the 
clear  and  crisp  rendition  of  the  various 
items  receiving  warm  applause.  One 
selection,  sung  by  the  famous  Scotch 
comedian,  Harry  Lauder,  received  an 
encore  that  was  only  met  by  repeating 
the  song." 


EDISON  PHONOGRAPH  MONTHLY  FOR  OCT.  1912 


ARE   YOU  A   COUNTRY  DEALER? 

IF  so  do  you  believe  the  story  of  a  man  who  when 
shown  a  giraffe  took  a  good  look  at  him  and 
then  said  "there  ain't  no  sech  animal?" 

Do  you  gaze  at  the  photos  of  our  window  dis- 
plays and  admire  them,  and  sigh,  and  say  "It's  the 
advantage  those  city  Dealers  have  over  us  that 
makes  them  rich,  window  displays,  fine  stores,  etc." 

Bend  over  and  let  us  whisper  in  your  ear.  You 
have  it  "all  over"  your  city  brethren  if  you  have 
any  sort  of  show  window  space  at  your  disposal. 
A  window  display  in  a  country  town  stands  out 
and  creates  more  of  a  stir  than  it  does  in  the  city 
where  thousands  of  clever  displays  are  shown. 

You  can  arrange  Edison  Displays  no  matter 
how  inexperienced  you  may  be  in  setting  them  up. 
They  are  built  for  the  man  who  knows  little  about 
arranging  displays.  Don't  be  so  certain  that  you 
could  not  use  them.  Make  a  try  at  it — you'll  be 
a  regular  customer  thereafter,  that's  certain! 


DIAMOND  OUTFIT  NO.  5 
Standard  Phonograph  with  Cygnet  Horn  H,  K,  R  or  N 
Reproducer 
Catalog  No.     Name  of  Part 

760  Diamond  "B"  Reproducer 

11210  Reproducer  Arm  with  Back  Rod  Sleeve  Assem- 

bled 
12376  Horn  Crane  Upright  Rod 

3281  Straight  Rubber  Horn  Connection 

DIAMOND  OUTFIT  NO.  6 
Standard  Phonograph,  with  Cygnet  Horn,  S  Reproducer 
Catalog  No.     Name  of  Part 

760  Diamond  "B"  Reproducer 

11210  Reproducer  Arm  with  Back  Rod  Sleeve  Assem- 

bled 

DIAMOND  OUTFIT  NO.  7 
Home  Phonograph  with  Straight  Horn,  H,  K,  R  or  S  Repro- 
ducer 
Catalog  No.     Name  of  Part 

760  Diamond  "B"  Reproducer 

3359  Reproducer  Arm  with  Back  Rod  Sleeve  Assem- 

bled 
4227  Metal  Elbow 

3281  Straight  Rubber  Horn  connection 

2346  Back  Rod  Collar 

2347  Back  Rod  Collar  Set  Screw 


DIAMOND  "B"  REPRODUCERS 

We  wish  to  call  the  attention  of  the  Trade  to  the  following 
bulletin  of  parts  necessary  to  assemble  Diamond  "B"  Repro- 
ducers to  Edison  Phonographs  nowjn  use,  or  in  the  hands  of 
the  Trade: 

DIAMOND  OUTFIT  NO.  1 
Gem  Phonograph  with  H  or  K  Reproducer 
Catalog  No.     Name  of  Part 

760  Diamond  "B"  Reproducer  , 

6310  Reproducer  Arm  Assembled 

4227  Metal  Elbow 

3281  Straight  Rubber  Horn  Connection 

DIAMOND  OUTFIT  NO    2 
Fireside  Phonograph  with  Sectional  Horn,  H  or  K  Reproducer 
Catalog  No.     Name  of  Part 

760  Diamond  "B"  Reproducer 

11110  Reproducer  Arm  Assembled 

4227  Metal  Elbow 

3281  Straight  Rubber  Horn  Connection 

DIAMOND  OUTFIT  NO.  3 

Fireside   Phonograph  with    Cygnet  Horn,  K  or  S  Reproducer 
Catalog  No.     Name  of  Part 

760  Diamond  "B"  Reproducer 

11110  Reproducer  Arm  Assembled 

12376  Horn  Crane  Upright  Rod 

3281  Straight  Rubber  Horn  Connection 


DIAMOND  OUTFIT  NO.  4 
Standard  Phonograph  with  Straight  Horn,  H,  K,  R  or  N 
Reproducer 
Catalog  No.     Name  of  Part 

760  Diamond  "B"  Reproducer 

11210  Reproducer  Arm  with  Back  Rod  Sleeve  Assem- 

bled 
4227  Metal  Elbow 

3281  Straight  Rubber  Horn  connection 


DIAMOND  OUTFIT  NO.  8 
Home  Phonograph  with  Cygnet  Horn,  H,  K,  R  or  S 
Reproducer 
Catalog  No.     Name  of  Part 

760  Diamond  "B"  Reproducer 

3359  Reproducer  Arm  with  Back  Rod  Sleeve  Assem- 

bled 
12376  Horn  Crane  Upright  Rod 

3281  Straight  Rubber  Horn  Connection 

DIAMOND  OUTFIT  NO.  9 
Triumph  Phonograph  with  Straight  Horn,  H,  K,  R  or  S 
Reproducer 
Catalog  No.     Name  of  Part 

760  Diamond  "B"  Reproducer 

3405  Reproducer  Arm  (less  back  Rod  Sleeve) 

4227  Metal  Elbow 

3281  Straight  Rubber  Horn  Connection 

For  Home  and  Triumph  Phonographs  equipped  with  Model 
"O"  Reproducers  no  extra  parts  are  necessary  as  Diamond 
"B"  Reproducers  will  fit  the  model  "O"  arm. 

In  ordering  please  specify  by  OUTFIT  NUMBER,  as  for 
instance,  if  a  Diamond  Pointed  Reproducer  is  desired  for  a 
Standard  Phonograph  with  Straight  Horn  and  Model  H 
Reproducer,  simply  specify  DIAMOND  OUTFIT  NO.  4, 
etc.,  and  everything  will  be  plain  to  us.  Where  outfit  number 
is  used  it  will  be  unnecessary  to  specify  catalog  number  for  the 
individual  parts  making  up  that  outfit. 

SUSPENDED  LIST,  SEPT.  20,  1912 

This  name  is  supplemental  to  the  Suspended 
Lists  which  appeared  in  the  June,  1908,  and  suc- 
ceeding issues  of  the  Edison  Phonograph  Monthly 
These  are  still  in  force  and  must  be  given  the  same 
consideration  by  the  Trade  as  if  reprinted  in  full 
herewith. 

N.  J.,  Camden — Robert  A.  Morgan. 

Jobbers  and  Dealers  are  asked  not  to  supply  the 
above  named  with  our  apparatus,  at  address  given 
or  any  other  address. 


EDISON  PHONOGRAPH  MONTHLY  FOR  OCT.,  1912 


PRICE-CUTTING  UNDER  THE  BAN 
OF  THE  LAW 

SINCE  the  publication  about  a  year  ago  of  a 
book  of  Edison  price-cutting  cases  containing 
upwards  of  500  pages  of  opinions,  injunctions, 
orders,  etc.  in  different  cases,  there  have  been 
extremely  few  instances  of  price-cutting  in  Edison 
Phonographs  and  Records. 

As  the  uniform  policy  of  the  Company  for  the 
past  fifteen  years  in  the  protection  of  its  Dealers 
by  the  maintenance  of  uniform  sale  prices,  has 
been  sustained  by  the  recent  important  decision  of 
the  Supreme  Court  of  the  United  States  in  the  case 
of  A.  B.  Dick  Company  vs.  Henry,  it  may  be  as- 
sumed that  in  the  future  price  cutting  and  the 
necessity  for  bringing  suits  of  this  character  will 
be  still  more  infrequent. 

Occasionally,  however,  there  will  be  found  people 
who  are  willing  to  violate  the  most  completely 
settled  law  of  the  land  and  who  will  persist  in  their 
price-cutting  practices  in  spite  of  anything  short 
of  an  injunction.  In  all  such  cases  Thomas  A. 
Edison,  Incorporated,  will  always  be  found,  as  in 
the  past,  ready  to  act  through  its  patent  counsel 
to  put  such  offenders  under  the  ban  of  the  law. 

On  Saturday,  September  14th,  representatives 
of  the  Company  learned  that  a  New  York  auction- 
eer by  the  name  of  Louis  Weil  had  advertised  an 
auction  sale  of  a  Dealer's  stock  to  take  place  in 
Port  Chester,  N.  Y.  at  10.30  A.  M.  on  Monday, 
September  16th. 

The  sale  of  Edison  goods,  however,  did  not  take 
place  for  when  it  was  about  to  open  in  accordance 
with  the  advertisements,  Weil  was  served  with 
the  restraining  order,  a  copy  of  which  is  printed 
herewith. 

When  the  case  came  up  on  September  20th,  as 
provided  in  the  order,  a  preliminary  injunction  was 
granted  continuing  the  restraining  order  in  force. 
The  restraining  order  follows: 

"  IN   THE   UNITED   STATES   DISTRICT  COURT 
SOUTHERN    DISTRICT    OF    NEW    YORK 

Thos.  A.  Edison,  Inc.   ) 

Complainant     In    Equity   on   United    States   Letters 
vs.  |      Patent  No.  880,707. 

Louis  Weil, 

Defendant.  J 

ORDER 

Upon  reading  and  filing  the  bill  of  complaint  in  this  cause» 
and  the  affidavits  of  the  affiants  Wilson,  Aylsworth,  Dolbeer, 
Madison,  Chew  and  Molck, 

And  upon  motion  of  Louis  Hicks,  Esq.,  Solicitor  and  of  coun- 
sel and  Herbert  H.  Dyke,  Esq.,  of  counsel,  for  the  complainant, 
it  is  upon  due  consideration, 

ORDERED  that  the  defendant,  Louis  Weil,  show  cause 
why  a  preliminary  injunction  should  not  be  issued  against 
him  as  in  said  bill  of  complaint  is  prayed,  at  a  session  of  this 
Court  to  be  held  in  the  Court  Rooms  thereof  in  the  Post  Office 
Building  in  the  Borough  of  Manhattan,  New  York  City,  at 
10.30  A.  M.  on  the  20th  day  of  September,  1912  or  as  soon 
thereafter  as  counsel  can  be  heard. 

And  you,  Louis  Weil,  and  your  associates,  attorneys,  clerks, 
servants,  agents  and  employees,  and  each  of  you,  hereby  take 
notice  that  you  and  each  of  you  are  hereby  specially  restrained 
and  enjoined,  pending  the  cause  and  until  the  further  order 
of  .the  Court,  from  directly  or  indirectly  selling  or  offering  or 


advertising  for  sale  any  Edison  Standard  Records  for  less  than 
35  cents  each  and  any  Edison  Amberol,  Records  for  less  than 
50  cents  each,  or  any  of  said  Records  in  violation  of  the  condi- 
tions contained  in  the  license  labels  affixed  to  the  cartons 
containing  the  same,  and  from  directly  or  indirectly  disposing 
of  any  of  said  Records  in  any  manner  whereby  any  of  them 
would  be  acquired  for  less  than  35  cents  each  for  Edison  Stand 
ard  Records  and  50  cents  each  for  Edison  Amberol  Records. 
And  further  take  notice  that  you  and  each  of  you  are  hereby 
enjoined,  pending  the  cause  and  until  the  further  order  of  the 
Court,  from  removing,  secreting  or  transferring  any  of  the 
said  Edison  Standard  _  Records  and  said  Edison  Amberol 
Records  from  the  premises  wherein  the  same  now  are,  to  wit: 
No.  27  South  Main  Street,  Port  Chester,  County  of  West- 
chester, State  of  New  York. 

C.  M.  HOUGH, 
U.  S.  Judge." 


RECORD  RETURN  GUIDE 
FOR  OCTOBER 

After  October  1st,  1912,  United  States  M  to  Z 
Jobbers  and  United  States  and  Canadian  Dealers 
may  return  to  the  factory  for  credit  under  the  terms 
of  the  current  10  per  cent.  Record  Exchange  plan, 
Edison  Amberol  and  Edison  Standard  Records 
listed  up  to  and  including  the  numbers  given  in  the 
following  table: 


Grand    / 

Group 

AMBEROL 

STANDARD 

$2.00 

40044 

Opera     t 

1.50 

35021 

1.00 

30047 

B-112 

Domestic... 

814 

10520 

British 

12358 

14086 

French 

17128 

18180 

German 

15205 

16207 

Italian 

7515 

20615 

Hebrew 

10013 

21034 

Spanish 

8041 

21283 

8018 

21266 

Mexican 

6144 

20374 

Portuguese 

5093 

19490 

Argentine... 
Cuban 

7112 

19784 

None 

20711 

8511 

Swedish , 

9401 

20551 

9806 

16547 

Hungarian.. 

11003 

20722 

Norwegian.. 

9200 

19900 

Polish 

None 

10708 

Belgian 

None 

18480 

Danish 

None 

15800 

Holland-Dutch 

None 

18472 

Welsh 

12203 

12338 

11504 

20716 

12826 

12768 

Finnish 

11556 

20728 

Russian 

11206 

20731 

TO  THE  TRADE 

NOTICE  is  hereby  given  that  the 
name  of  the  "  Opera  "  Phono- 
graph has  been  changed  to  "  Con- 
cert." All  advertisements  and  printed 
matter  hereafter  will  be  changed  accord- 
ingly. Dealers  and  Jobbers  are  requested 
to  make  the  necessary  changes  in  any 
advertising  which  they  may  be  using  for 
this  type  of  Edison. 


EDISON  PHONOGRAPH  MONTHLY  FOR  OCT.  ,£1912 


9 


Edison  Window 
Displays 


WILL  YOU  BE  CAUGHT  NAPPING? 

HEED  this  warning,  regarding  preparation  for 
holiday    business.      Each    new   year    shows 
there  ^is   a   marked   tendency   toward   early 
gift  buying — particularly  luxuries  for  the  home. 

It  is  now  October.  By  December  1st  and  during 
the  remainder  of  the  month  your  store  should  take 
on  the  Christmas  spirit,  stock  spic  and  span,  win- 
dows bright  and  cheerful,  showing  gift  suggestions. 


By  using  this  display  you  get  full  benefit  from  the 
small  expenditure  necessary  to  secure  it. 

If  you  are  to  be  ready  by  December  1st  as  you 
should  be,  there's  not  a  moment  to  loose.  All 
orders  received  after  November  15th  will  be  sent 
by  express  at  your  expense.  This  extra  expense 
you  only  place  upon  yourself  by  neglect.  Send 
your  order  in  now.  Display  No.  24,  price  32.50. 
Read  on. 


EDISON  WINDOW  DISPLAY  NO.  24  FOR  CHRISTMAS,  32.50. 


We  here  offer  you  a  window  display  for  32.50 
that  is  designated  as  a  selling  display  for  the  entire 
month  of  December.  Understand  this  is  not  a 
Christmas  display  suitable  for  a  few  days'  showing 
at  or  on  Christmas  Day.  It  is  simply  a  holiday 
display  with  enough  Christmas  suggestion  to 
attract  and  plenty  of  live  show  card  phrases  to 
catch  the  eye  of  the  gift  buyer,  while  in  the  buying 
mood. 


READ   THE  FREE   OFFER 

First  let  us  talk  about  the  size  of  this  display. 
Do  not  glance  at  the  photo  and  form  the  opinion 
that  your  windows  are  too  small.  Measure  them 
and  see  if  you  have  a  space  3  feet  6  inches  wide  and 
two  feet  deep.  If  so  you  can  use  the  central  portion 
of  the  design  at  one  time  and  the  two  side  pieces  at 
another.  If  your  window  is  large  you  can  add  more 
Continued  on  page  {10) 


10  EDISON  PHONGORAPH  MONTHLY  FOR  OCT.,  1912 


DID  YOU  BUILD  THAT  BACKGROUND? 


IF  so  you're  surely  interested  in  this  photo,  show- 
ing how  the  background  can  be  redecorated 
at  an  expense  of  ten  cents.  Doesn't  this  display 
look  changed?  Isn't  it  worth  your  effort  to  pro- 
duce it?  If  you  didn't  build  the  background  shown 
in  the  September  Monthly  do  it  now-  If  you  did, 
change  it,  to  look 
like  this  photo. 
Judging  from  the 
amount  of  calls  for 
free  "Do  You 
Know"  signs  there 
must  be  many 
Dealers  interested 
in  this  correspond- 
ence course  of  win- 
dow trimming.  We 
trust  you'll  find 
the  directions  sim- 
ple and  the  labor 
interesting.  You'll 
soon  become  proud 
of  the  displays  you 
produce  with  your 
own  hands.  In 
the  next  issue  we 
propose  to  show 
you  how  to  use 
these  frames  in  a 
different  manner  at 
small  expense  and 
a  little  additional 
carpenter     work. 

Keep  at  it,  you'll  be  well  repaid  for  your  trouble. 
Now  we  proceed  with  the  "ten  cent"  shift. 

Purchase  one  roll  of  crepe  paper  of  best  quality 
as  near  the  shade  of  blue  amberol  Record  cartons 
as  possible.  Do  not  unroll  it.  Mark  it  off  every 
two  inches  and  cut  crosswise  through  the  roll  with 
a  heavy  pair  of  shears.  This  gives  you  strips  two 
inches  wide  and  three  and  one-half  yards  .long. 
Remove  the  present  wall  paper  or  cloth  backing 
and  to  the  back  of  the  frames  with  small  tacks 
fasten  the  strips  as  shown  pulling  rather  tightly 
and  weaving  the  up  and  down  strips  in  and  out 
through  the  others.    Keep  them  straight  by  measur- 


ing, allowing  two  inches  between  strips.  The  sun- 
burst effect  at  top  of  two  side  frames  is  made  by 
simply  letting  the  strips  cross  each  other  in  the 
center.  With  some  of  the  scrap  ends  make  a  little 
rosette  for  the  front  center  pleating  up  like  a  fan 
and  wiring  the  bottom,  then  opening  out  like  a  fan 

in  a  circle.  That's 
all  there  is  to  the 
ten  cents,  just  what 
we  promised,  a 
change  in  the  back- 
ground. 

Now  notice  the 
Bulletin  and  Rec- 
ord cartons  above 
the  machine.  Place 
a    neatly    covered 
board  three  or  four 
inches  wide  across 
the     top     of     side 
frames  and  see  that 
the  front  of  it   is 
just   perpendicular 
above     the     horn 
crane  just  back  of 
spring.      You    see 
the    bulletin    rests 
on  the  horn  crane 
and  is  then  tacked 
to    face    of    board 
which  holds  it  in  a 
prominent  spot  and 
perfectly    straight  _ 
To  use  the  bulletin  paste  it  to  heavy  cardboard 
and  secure  enough  cheap  wall  moulding  to  frame  it. 
Use  gold  frame  and  your  gold  striped  frames  and 
blue   and   gold   in   the   Record   cartons   and   crepe 
paper  will  make  a  pleasing  window. 
Now  read  this: 

At  each  side  of  the  machine  is  a  space.  This  is 
an  ideal  location  for  two  (a  right  and  a  left)  pic- 
torial signs.  We  have  a  limited  quantity  of  these 
and  will  ship  the  two  via  express  for  one  dollar. 
You  need  them  to  lend  real  selling  life  to  this 
display.  First  come,  first  served,  so  order  yours 
while  it  is  still  on  your  mind. 


EDISON  WINDOW  DISPLAYS 

{Continued  from  page  9) 
machines.  Either  of  the  two  side  pieces  can  be 
used  in  a  window  twenty  inches  wide  and  can  also 
be  used  on  the  counter  with  good  effect.  Now  is  it 
settled  that  space  does  not  prevent  your  using  this 
display? 

Now  to  set  up  this  display  you  need  no  fixtures 
of  any  kind  and  we  send  directions  that  are  so  plain 
you  cannot  fail.  Really  it  is  so  easy  to  arrange  that 
directions  are  not  necessary.  It  calls  for  a  few 
Records  and  one  machine.  Now  is  it  settled  that 
you  can  set  it  up  and  have  a  window  just  as  attrac- 


tive as  the  photo? 

Half  of  this  display  we  are  going  to  send  free. 
The  center  portion  is  priced  at  $2.50,  the  two  side 
units  advertising  Blue  Amberol  Records  will  be 
shipped  free  to  every  Dealer  who  purchases  a 
display. 

When  you  stop  to  consider  that  this  display  is 
bright  and  attractive  with  a  handsome  sparkling 
artificial  holly  wreath  and  Christmas  trees  and  that 
you  could  not  get  the  show  card  lettering  alone  for 
this  price  is  it  not  settled  that  you  can  spare  32.50 
for  this  display? 

Remember  we  want  your  order  early. 


EDISON  PHONOGRAPH  MONTHLY  FOR  OCT,  1912 


11 


Edison  Artists 


DONALD  CHALMERS 

(Bass) 


A  NATIVE  of  Pittsburg,  Donald  Chalmers 
spent  several  years  as  a  member  of  various 
boy  choirs  in  that  city  so  that  he  may  truth- 
fully be  said  to  have  been  reared  in  a  musical  atmos- 
phere. All  his  studies  until  he  reached  the  age  of 
seventeen  were  directed  by  his  mother  who  then 
placed  him  in  care  of  William  Stevenson,  a  pupil  of 
the  elder  Lamperti.  At  this  early  age  his  voice 
had  ripened  into  a  full,  rich,  basso  cantante  and  he 
was  made  soloist  of  the  Fourth  Presbyterian  Church 
of  Pittsburg. 

As  a  student  at  Washington  and  Jefferson  College 
Mr.  Chalmers  directed  the  Glee  Club  of  which  he 
was  a  soloist,  and  he  sang  in  various  cities  in  the 
neighborhood  of  Pittsburg.  He  later  became 
soloist  with  the  Pittsburg  Orchestra  of  which  Victor 
Herbert  was  director. 

Coming  to  New  York,  he  studied  under  Oscar 
Saenger  and  was  immediately  engaged  as  soloist 
in  St.  Andrews  M.  E.  Church.  He  then  made  two 
extensive  tours  to  the  Pacific  coast  under  the  man- 
agement of  the  Redpath  Lyceum  Bureau,  resuming 
his  studies  under  H.  Howard  Brown.  He  was  then 
engaged  by  Calvary  M.  E.  Church,  one  of  the 
largest  in  America. 

Mr.  Chalmers  has  been  engaged  for  five  consecu- 
tive seasons  as  bass  soloist  at  the  Norfolk,  Conn., 
Festivals  where  he  has  appeared  with  such  well- 
known  artists  as  Schumann  Heink,  David  Bispham, 
Mme.  Jornelli,  Mme.  Rider  Kelsey,  Ellison  Van 
Hoose  and  others.  He  has  just  completed  his  seventh 
consecutive  engagement  at  Ocean  Grove,  N.  J.,  as 


principal  soloist  and  assistant  director  to  Tali  Esen 
Morgan.  In  this  capacity  he  has  sung  with  the 
greatest  artists  of  this  country  and  he  has  gained 
the  reputation  of  having  the  only  voice  that  fills 
the  vast  Auditorium  sufficiently  to  allow  him  to  be 
perfectly  understood. 

Those  who  have  had  the  pleasure  of  hearing  Mr. 
Chalmers  on  the  EdisOn  will  have  no  difficulty  in 
crediting  this  remarkable  feat  to  the  singer  for  his 
voice  records  very  powerfully,  with  a  fullness  and 
richness  of  tone  that  is  delightful.  His  enunciation 
is  extremely  clear  and  his  voice  possesses  a  smooth- 
ness that  bespeaks  careful  training. 


MARIE   RAPPOLD'S 
ENGAGEMENTS 

GET  out  your  Amberol  Concert  Records  by 
Marie  Rappold  and  be  ready  to  play  them 
Over  for  her  many  enthusiastic  admirers. 
The  great  prima  donna  opens  her  season  on  October 
12-16,  when  she  will  be  soloist  at  the  Maine  music 
festival  at  Portland  and  Bangor.  On  the  18th  and 
19th  of  the  same  month  she  appears  as  first  soloist 
of  the  new  season  of  the  Boston  Symphony  Orches- 
tra at  Boston  and  other  New  England  towns.  The 
25th  of  October  marks  her  appearance  in  the  same 
capacity  with  the  Minneapolis  Orchestra;  on  the 
29th  she  sings  in  Chicago;  on  the  28th  in  Kansas 
City  and  on  November  1st  in  the  St.  Louis  Coliseum* 
Mme.  Rappold's  reputation  is  such  that  she 
will  attract  large  audiences  wherever  she  appears. 
When  they  have  heard  her  sing  they  will  be  inter- 
ested in  her  Records.  It  is  up  to  you  to  let  them 
know  that  you  have  the  Records. 


ORDERING  WINDOW  DISPLAYS 

WE  wish  to  call  the  attention  of  Dealers  to 
the  advisability  of  ordering  Window  Dis- 
plays early  enough  to  permit  of  their  being 
shipped  with  other  goods  through  Jobbers.  This 
not  only  insures  your  receiving  the  displays  in 
good  time  but  it  also  saves  unnecessary  trans- 
portation charges. 


12 


EDISON  PHONOGRAPH  MONTHLY  FOR  OCT.,  1912 


New  Edison  Records 


EDISON  BLUE  AMBEROL  RECORDS 

NOVEMBER,  1912 

THE  Edison  Blue  Amberol  Records  listed  below  will  be  shipped  from  Orange 
in  time  to  reach  all  Jobbers  in  the  United  States  and  Canada  as  close  to  the 
scheduled  selling  date  of  November  Records  (October  25)  as  manufacturing 
conditions  will  permit  and  Jobbers  will  immediately  re-ship  to  Dealers.  The  Records 
may  be  placed  on  sale  as  soon  as  received.  Supplements,  Phonograms  and  Hangers 
will  be  shipped  with  Records  to  Jobbers,  who  will  in  turn  re-distribute  to  Dealers 
These  also  may  be  distributed  as  soon  as  received.  Dealers  should  place  orders  for 
Records  with  Jobbers  at  once,  to  insure  prompt  shipment  when  Jobber's  stock  is 

received 

THOMAS  A.  EDISON,  INCORPORATED 

ORANGE,  N.  J.,  U.  S.  A. 


BLUE  AMBEROL  CONCERT  LIST 

75  cents  each  in  the  United  States;  $1.00  each  in  Canada 


Thomas  Chalmers 


28104     One  Sweetly  Solemn  Thought  (R.  S.  Ambrose) 

Baritone  solo,  orchestra  accompaniment 
Church  and  concert  singers  the  land  over  love  to  sing  this  exquisite  sacred  song  which  though  very 
familiar  never  loses  its  charm,  but  on  the  contrary  seems  to  gain  in  richness  and  beauty  with  repetition. 
There  are  many  who  find  comfort  in  the  thought  that  each  succeeding  day  brings  them  nearer  to  the 
Great  White  Throne  and  nearer  to  the  day  when  they  will  cast  their  burdens  aside.  To  them  Mr. 
Chalmers'  powerful,  clear  baritone,  ringing  with  this  reassuring  message,  will  be  an  inspiration.  Words 
by  Phoebe  Cary. 

28107  Love's  Old  Sweet  Song   (J.  L.  Molloy)  Christine  Miller 

Contralto  solo,  orchestra  accompaniment 
If  any  music  lover  were  to  compile  a  list  of  songs  which  will  live  always,  he  could  not  but  include  this 
beloved  song,  for  it  has  a  depth  of  real  sentiment  in  the  poem  which  finds  expression  in  the  beauty  of 
the  melody.  J.  L.  Molloy,  the  composer,  a  native  of  Ireland,  has  written  a  number  of  songs, 
Irish  melodies  and  operettas  which  have  enjoyed  great  popularity.  Christine  Miller's  sympathetic 
contralto,  in  an  exceptionally  beautiful  orchestra  setting,  is  ideally  suited  to  the  selection.  Words 
by  G.  Clifton  Bingham. 

28108  Believe  Me  If  All  Those  Endearing  Young  Charms  (Thomas  Moore)  Anna  Case 

Soprano  solo,  orchestra  accompaniment 
No  wonder  that  England,  Scotland  and  Ireland  all  claim  to  be  the  birthplace  of  this  truly  classic  love 
ballad.  Whether  the  words  inspired  the  music  or  the  music  prompted  Thomas  Moore  to  pen  this 
sublime  expression  of  devotion,  each  in  its  simple  beauty  is  the  compliment  of  the  other.  The  superb 
quality  of  Miss  Case's  voice,  her  expressive  interpretation  and  perfect  simplicity  render  the  song 
doubly  beautiful.  Always  charming,  it  is  unusually  so  when  performed  by  the  gifted  young  soprano 
who  sings  it  so  delightfully  for  us  here. 

28109  The  Angel's  Serenade   (Gaetano  Braga)  Margaret  Keyes 

Contralto  solo,  with  harp,  'cello  and  flute 
Gaetano  Braga,  the  eminent  Italian  'cellist,  has  written  several  operas,  some  vocal  chamber  music  and 
'cello  compositions,  many  of  them  of  a  high  order,  but  he  will  probably  live  in  the  hearts  of  Americans 
chiefly  for  his  "Angel's  Serenade."      The  piece  is  familiar  wherever  good  music  is  heard  nor  does  it 
seem  to  lose  its  hold  upon  popular  taste.     Margaret  Keyes  sings  the  famous  serenade  with  an  exquisite 


EDISON  PHONOGRAPH  MONTHLY  FOR  OCT.,  1912  13 

harp,  'cello  and  flute  arrangement  in  which  the  last  two  instruments  in  turn  take  up  the  familiar  strain 
while  the  wonderful  contralto  voice  pours  forth  a  beautiful  second  part.  The  English  translation  is 
by  Theo.  T.  Barker.     Thoroughly  artistic  in  every  measure,  this  is  a  Record  long  to  be  remembered. 

28110     I  Hear  You  Calling  Me  {Charles  Marshall)  Orville  Harrold 

Tenor  solo,  orchestra  accompaniment 
This  Record  marks  the  first  appearance  of  Orville  Harrold  on  any  Phonograph  list — a  fact  which  in 
itself  makes  the  selection  noteworthy.  For  Mr.  Harrold,  an  American,  has  in  a  comparatively  short 
time  risen  to  international  fame  as  one  of  the  great  tenors  of  the  day.  After  his  triumph  in  "  Naughty 
Marietta,"  Oscar  Hammerstein  took  him  to  England  as  the  leading  tenor  in  his  London  Opera  House, 
where  he  did  excellent  work.  This  beautiful  little  sentimental  song,  requiring  a  highly  artistic  presen- 
tation, affords  the  singer  ample  opportunity  to  display  the  clearness,  sweetness  and  wonderful  quality 
of  his  magnificent  voice.     Words  by  Harold  Harford. 

BLUE  AMBEROL  REGULAR  LIST 

50  cents  each  in  the  United  States;  65  cents  each  in  Canada 

1502  Trio  from  Faust  {Gounod)  In  English   Agnes  Kimball,  Reed  Miller  and  Frank  Croxton 

Soprano,  tenor  and  baritone,  orchestra  accompaniment 

The  famous  trio  from  "Faust"  occurs  in  the  last  scene  of  the  last  act  and  is  the  dramatic  climax  of' 
the  opera.  Marguerita,  her  reason  shaken  by  her  misfortunes,  has  slain  her  child,  and  now  lies  in 
prison  upon  her  pallet  of  straw,  awaiting  death.  Faust,  aided  by  Mephistopheles,  has  gained  access 
to  her  cell,  and  tries  to  persuade  her  to  fly  with  him.  But,  she  turns  in  horror  from  her  lover  when  she 
sees  his  companion,  and,  in  an  agony  of  supplication,  implores  Heaven  for  pardon.  As  she  sinks  in 
death,  Mephistopheles  pronounces  her  damned,  but  a  voice  from  on  high  proclaims  her  saved.  Miss 
Kimball,  and  Messrs.  Miller  and  Croxton  have  been  singing  in  concert  for  years  as  soprano,  tenor  and 
baritone  respectively  of  the  celebrated  Frank  Croxton  Quartet.  An  effective  Record  of  their  concerted 
efforts  is  offered  lovers  of  grand  opera  sung  in  English. 

1503  The  Palms   {Jean-Baptiste  Faure)  Charles  W.  Harrison 

Tenor  solo,  orchestra  accompaniment 

"The  Palms"  is  undoubtedly  one  of  the  world's  great  anthems.  It  is  known  in  nearly  every  home. 
In  one-half  the  churches  of  the  land  it  is  a  regular  part  of  the  services  at  Easter-time.  Jean-Baptiste 
Faure,  its  composer,  a  Frenchman  by  birth,  has  won  fame  as  a  dramatic  baritone  appearing  in  many 
important  operas.  Mr.  Harrison,  who  has  been  tenor  soloist  in  a  number  of  large  Eastern  churches 
during  recent  years,  sings  the  selection  with  consummate  ease,  never  faltering  even  in  its  most  difficult 
passages. 

1507     Town  Topics  of  Pumpkin  Center  {Cal  Stewart)  Cal  Stewart 

Yankee  drollery 

"Uncle  Josh"  has  been  away  and  upon  his  return  home  is  "brushing  up"  on  the  "doin's"  while  he 
was  in  New  York.  Judging  from  the  frequency  of  the  famous  "Stewart  laugh,"  paragraphs  from  the 
local  paper  amuse  him  but  little  less  than  they  will  amuse  the  purchasers  of  the  Record.  A  humorous 
song  of  three  verses,  "The  Paper  From  Your  Home  Town,"  is  introduced,  and  winds  up  a  very  enter- 
taining cylinder. 

1509     La  Paloma  {Sebastian  Yradier)  Edison  Concert  Band 

Of  the  numerous  compositions  of  the  prolific  Spanish  song  writer,  Sebastian  Yradier,  "La  Paloma" 
{The  Dove)  is  the  best  known.  Its  great  popularity  is  divided  between  its  vocal  and  intsrumental 
forms.  In  Mexico  it  is  as  nearly  the  national  air  as  any  of  which  that  turbulent  country  boasts.  With 
the  characteristic  rhythm  and  castanet  effects  it  makes  as  lovely  a  serenade  as  one  could  wish. 

1518  Whispering  Hope  {Alice  Hawthorne)  Helen  Clark  and  Harry  Anthony 

Mezzo-soprano  and  tenor,  orchestra  accompaniment 

A  charming  mezzo-soprano  and  tenor  duet  in  waltz  time — a  song  of  hopefulness  for  brighter  days  to 
come,  even  during  the  darkest  hours  of  sorrow.  There  is  a  touch  of  sweet  sadness  in  the  melody  which 
is  well  in  keeping  with  the  theme.  The  Record  marks  Miss  Clark's  first  appearance  for  the  Edison. 
The  freshness  of  her  voice  and  the  artistic  manner  in  which  she  sings  will  win  her  many  friends.  Mr. 
Anthony  is  the  same  talented  tenor  as  ever,  singing  with  a  degree  of  understanding  that  places  him 
in  the  front  rank  of  Edison  entertainers. 

1519  Kitty  O'Neil  Medley  of  Reels  Charles  D'Almaine 

Violin  solo,  orchestra  accompaniment 

A  spirited  medley  of  reels  including  "Charlie's  Reel,"  "Ball  and  Pin,"  "Dick  Sands,"  "Douglas 
Favorite,"  "Old  Ironsides,"  "Kitty  O'Neil,"  "Juniata''  and  "Quindaro."  Charles  D'Almaine,  for 
years  well-known  in  Edison  circles,  performs  the  selection  as  only  a  talented  violinist  can.  If  you 
doubt  that  it  takes  unusual  energy  to  make  a  Record  of  this  kind,  try  playing  a  medley  of  lively  reels 
continuously  for  over  four  minutes,  and  bear  in  mind  that  there  musn't  be  even  a  single  mistake! 

1522     Money  Musk  Medley — Virginia  Reel  {For  Dancing)  National  Promenade  Band 

A  Virginia  reel  danced  to  good,  spirited  music  is  a  lot  of  fun,  as  its  popularity  attests.  This  special 
dance  Record  contains  "Money  Musk,"  "Pop  Goes  the  Weasel,"  "White  Cockade"  and  "We  Won't 


14  EDISON  PHONOGRAPH  MONTHLY  FOR  OCT.,  1912 

Go  Home  Till  Morning" — four  familiar  old  tunes  that  have  probably  never  before  been  so  well  arranged 
and  presented  in  medley  form.  You  will  never  be  too  old  to  enjoy  watching  a  reel  and  you'll  have  a 
hard  time  to  keep  from  joining  in  if  this  Record  is  playing  for  the  dancers. 

1523     "  Hi  "  and  "  Si  "  of  Jaytown  (Steve  Porter)  Porter  and  Harlan 

Rube  sketch 

Two  better  "rubes"  than  Steve  Porter  and  Byron  Harlan  would  be  hard  to  find.  As  "Hi"  and  "Si" 
they  talk  and  sing  about  their  trip  to  New  York.  Lem  Colly  happens  along,  and  after  the  greetings 
are  exchanged,  Lem  says:  "What  I  want  to  know  is,  who  keeps  the  hotel  down  at  New  York  now?" 
"Hi"  and  "Si"  tell  him — but  you  want  to  hear  that  part  of  the  Record  to  appreciate  the  reply.  There 
are  a  lot  of  other  funny  situations,  and  a  song  with  melodian  accompaniment.  The  Record  is  decidedly 
"rural"  throughout  and  thoroughly  enjoyable. 

1527     Serenade  (A.  Emil  Titl)  Florentine  Instrumental  Trio 

'Cello,  flute  and  harp 

Titl's  "Serenade"  is  too  well  known  to  require  any  special  introduction.  The  trio  arrangement  we 
present  gives  the  air  first  to  the  'cello,  then  to  the  flute  with  'cello  obligato,  the  harpist  meanwhile 
playing  a  delicate  accompaniment.  Of  the  works  of  Titl,  the  "Serenade"  alone  survives,  but  even 
one  such  composition  would  bring  fame  to  any  musician.  The  members  of  the  Florentine  Instru- 
mental Trio  are  soloists  of  marked  ability  and  their  concerted  efforts  are,  therefore,  irreproachable. 

1531     Way  Down  South  {George  F airman)  HeidelbergXQuintet 

Male  voices,  orchestra  accompaniment 

A  "slow  rag"  suggestive  of  the  langorous  darkey,  with  a  rumbling  bass  carrying  the  air  at  times,  this 
song  is  decidedly  catchy  and  particularly  well  adapted  to  a  chorus  of  male  voices.'  There  are  harmony 
effects  in  abundance,  particularly  when  a  strain  from  "My  Old  Kentucky  Home"  is  introduced.  At 
shore  resorts  and  cabaret  shows,  "Way  Down  South,"  was  all  the  rage  during  the  summer.  You  will 
be  interested  to  know  that  the  high  tenor  voice  heard  in  the  quintet  is  Will  Oakland's. 

1535  Music  Vot's  Music  Must  Come  from'Berlin  (Grace  Le  Boy)  Maurice  Burkhart 

Character  songt  orchestra  accompaniment 

All  who  saw  the  New  York  production  of  the  musical  comedy,  "Madame  Sherry ,"  will  recall  the  char- 
acter song  hit  of  the  above  title,  with  which  Elizabeth  Murray  "brought  down  the  house"  at  every 
performance.  It  is  a  "scream,"  sung  in  German  dialect.  A  son  of  the  Fatherland  protests  that 
American  music,  including  the  method  of  writing  it,  is  all  nonsense.  With  humorous  references  to  the 
band  conducted  by  "John  Philip  Souse,"  the  "Blue  Doughnut  Waltz"  and  "I  Love  My  Wife  But  Oh 
You  Kid  Glove,"  the  Record  is  a  succession  of  laughs  from  start  to  finish.     Gus  Kahn  wrote  the  words. 

1536  My  Lady  Lu  (Edwin  S.  Brill)  Walter  Van  Brunt  and  Chorus 

Tenor  and  mixed  chorus,  orchestra  accompaniment 

When  Edwin  S.  Brill  and'Chas.  W.  Doty  wrote  "Ma  Lady  Lu"  they  probably  did  not  dream  that 
it  would  so  far  out-live  the  average  popular  song.  But  this  coon  love  song  has  a  mellow 
sweetness  and  beauty  of  harmony  that  grows  ever  more  pleasing.  The  mixed  chorus  humming  the 
refrain  and  the  delicate  orchestra  accompaniment,  help  to  make  the  Record  a  charming  one  indeed. 
The  song  has  never  been  performed  more  artistically  than  in  choral  form  as  we  have  arranged  it  here. 

1539     Medley  of  Southern  Plantation  Songs  New  York  Military  Band 

A  wonderful  assortment  of  clogs,  reels  and  songs  including  "Massa's  in  the  Cold,  Cold  Ground," 
"Carry  the  News  to  Mary,"  "Dixie"  and  a  number  of  other  good  old  plantation  tunes  that  everybody 
loves  to  hear.  It  has  no  superior  as  a  band  medley,  from  the  standpoint  of  arrangement  and  of  the 
spirit  and  dash  with  which  it  is  performed.  Records  of  familiar  airs  have  always  been  extremely  popu- 
lar among  Edison  owners,  and  we  anticipate  that  this  one  will  prove  unusually  welcome.  It  is  un- 
doubtedly one  of  the  choice  offerings  of  the  entire  list. 

1544  (a)  Darkies'  Dream  (Lansing);  (b)  Darkies*  Awakening  (Lansing)  Fred  Van  Eps 

Banjo  solo,  orchestra  accompaniment 

No  supplement  of  new  Edison  Records  seems  really  complete  without  a  banjo  solo  by  Mr.  Van  Eps. 
This  one,  comprising  two  well-known  darkey  airs,  is  about  as  interesting  and  lively  as  could  be  made. 
The  darkey's  dream  and  awakening  are  realistically  pictured  in  the  various  movements  of  the  selec- 
tions. A  Record  to  start  the  feet  and  hands  a-tapping,  and  to  make  us  wonder  how  Mr.  Van  Eps 
can  play  with  such  brilliant  and  faultless  execution. 

1545  Abide  With  Me  (William  H.  Monk)  The  Frank  Croxton  Quartet 

Mixed  voices,  orchestra  accompaniment 

The  famous  Frank  Croxton  Quartet,  comprising  Agnes  Kimball  (soprano),  Nevada  van  der  Veer  (con- 
tralto), Reed  Miller  (tenor),  and  Frank  Croxton  (bass),  has  no  superior  in  the  presentation  of  sacred 
music.  Each  is  a  soloist  of  marked  ability,  hence  they  are  qualified  to  specially  arrange  songs  as 
they  have  this  one.     Solos  by  different  members  of  the  quartet,  with  duets  and  full  choral  effects,  give 


EDISON  PHONOGRAPH  MONTHLY  FOR  OCT.,  1912  IS 

each  verse  a  new  interest  and  beauty.  William  Henry  Monk,  an  Englishman,  in  addition  to  composing 
this  beloved  old  hymn  and  many  other  anthems,  chants,  etc.,  was  the  musical  editor  of  several  import- 
ant publications.     Words  by  H.  F.  Lyte. 

1551  The  Count  of  Luxembourg — Waltzes  {Franz  Lehar)       American  Standard  Orchestra 

Ever  since  its  production  in  London  in  May,  1911,  "The  Count  of  Luxembourg"  has  been  hailed  as  the 
musical  equal  of  "The  Merry  Widow"  which  was  written  by  the  same  gifted  composer,  Franz  Lehar. 
The  opera  is  now  playing  in  New  York  to  crowded  houses  at  every  performance.  We  have  combined 
the  principal  waltz  themes,  "Say  Not  Love  Is  a  Dream"  and  "Are  You  Going  to  Dance?"  into  a 
captivating  selection  which  will  delight  those  who  have  already  seen  theplay  and  do  much  towards 
awakening  an  enthusiastic  interest  in  it  among  those  less  fortunate. 

1552  Are  You  Going  to  Dance? — The  Count  of  Luxembourg         {Franz  Lehar) 

Elizabeth  Spencer  and   Irving  Gillette 

Soprano  and  tenor,  orchestra  accompaniment 

One  of  the  most  spectacular  and  delightful  scenes  in  Franz  Lehar's  popular  light  opera  occurs  in  Act 
II  when  Angele  and  Rene  dance  up  the  great  staircase  in  the  reception  hall  of  the  Grand  Duke  Ratzinov, 
singing  this  beautiful  waltz  song  which  is  the  musical  "hit"  of  an  exceptionally  charming  score.  The 
song  itself  has  that  peculiar  fascination  which  "  The  Merry  Widow  "  possessed.    Words  by  Basil  Hood. 

1553  Bells  Solo  from  The  Magic  Flute  {Mozart)  Charles  Daab 

Bells  solo,  orchestra  accompaniment 

"The  Magic  Flute,"  in  two  acts,  was  Mozart's  last  opera,  and  is  to-day  the  oldest  German  opera 
holding  a  place  on  the  American  stage.  The  bell-chime  given  to  Papageno  and  the  magic  flute  given 
to  T amino  by  the  Queen  of  the  Night  as  they  start  in  search  of  her  daughter  P amino,  play  an  important 
part  in  the  story  of  the  opera.  The  sprightly  "Bells  Solo"  is  given  a  finished  production  by  Mr.  Daab, 
whose  Edison  Records,  whether  they  be  solos  on  the  xylophone  or  bells,  are  always  in  great  demand. 

1554  Roses,  Roses  Everywhere  {Henry  Trotere)  Harvey  Hindermyer 

Tenor  solo,  orchestra  accompaniment 

This  charming  waltz  song  by  Henry  Trotere,  an  English  composer  of  many  favorites,  has  merit  far 
beyond  that  of  the  average  popular  song  of  the  kind.  Though  flowing  easily,  it  has  a  decidedly  dis- 
tinctive note  and  reaches  a  beautiful  climax  which  Mr.  Hindermyer  enjoys  thoroughly,  as  will 
those  who  hear  his  powerful,  well-modulated  voice.  The  words  by  Clifton  Bingham  are  written  around 
a  pretty  sentiment  and  add  much  to  the  beauty  of  the  song  as  a  whole. 

1555  Where  the  Moonbeams  Gleam  {Charles  R.  Daniels)  Campbell  and  Gillette 

Tenor  duet,  orchestra  accompaniment 

A  pretty  story,  written  by  Earle  C.  Jones,  of  love-making  'neath  gleaming  moonbeams  and  twinkling 
stars,  in  a  musical  setting  that  makes  it  a  real  "hit."  Two  verses  and  three  choruses,  the  last  refrain 
sung  softly  with  bells  introduced.  The  perfect  blending  of  the  voices  of  these  two  popular  Edison 
tenors  and  their  clever  team  work,  are  the  despair  of  their  imitators. 

1558  Menuet,   Op.  14,  No,  1   {Paderewski)  American  Standard  Orchestra 

Ignace  Jan  Paderewski's  "Menuet"  is  one  of  the  dainty  little  standard  concert  pieces  that  lose  nothing 
by  constant  repetition.  It  is  one  of  the  earlier  compositions  of  the  distinguished  pianist,  and  was 
popular  in  England  and  America  long  before  his  initial  appearances  there  and  here  in  1890  and  1891. 
His  present-day  popularity  is  probably  due  as  much  to  the  "Menuet"  as  to  his  playing.  Although 
heard  most  frequently  in  piano  form,  the  orchestra  arrangement  we  present  is  superb. 

1559  The  Valley  of  Peace  (A  H.  Meredith)  Anthony  and  Harrison 

Tenor  and  baritone,  orchestra  accompaniment 

"There's  a  beautiful  valley  of  peace 
Where  the  heart  of  the  weary  may  rest." 

When  a  beautiful  thought  receives  a  beautiful  musical  expression,  be  it  sacred  or  secular,  one  has  found 
true  art.  Harry  Anthony  and  James  F.  Harrison  have  for  a  long  time  set  a  standard  in  the  presenta- 
tion of  sacred  duets,  their  sympathetic  and  heart-felt  performances  imparting  to  their  selections  a  tone 
of  religious  sincerity  that  touches  the  heart  of  every  lover  of  sacred  music.  This  song  is  a  great  favorite 
wherever  sacred  music  is  known.  The  many  Edison  owners  who  have  especially  requested  and  who 
have  waited  so  long  for  it  will  be  more  than  amply  repaid  for  their  patience,  for  here  it  is  on  a  Record 
that  will  never  wear  out.     Words  by  Mrs.  Frank  A.  Breck. 

1561     The  Glory  Song  {Chas.  H.  Gabriel)    Anthony  and  Harrison  and  Edison  Mixed  Quartet 

Tenor,  baritone  and  mixed  voices,  orchestra  accompaniment 

The  great  English  hymn  which  was  a  regular  feature  of  the  revival  meetings  conducted  a  few  years 
ago  by  Evangelist  Alexander.  To  give  it  as  effective  a  presentation  as  possible  we  have  it  arranged 
with  incidental  solos  and  duets,  with  several  voices  heard  at  intervals  in  full  chorus.  The  duets  of 
Messrs.  Anthony  and  Harrison  are  invariably  distinctive  in  their  superiority,  but  with  the  addition 
of  mixed  voices  we  have  produced  a  stateliness  and  grandeur  which  can  be  obtained  in  no  other  way. 
One  need  not  attend  a  revival  meeting  to  feel  the  solemnity  and  beauty  of  "The  Glory  Song"  while  it 
is  available  upon  the  Edison. 


16  EDISON  PHONOGRAPH  MONTHLY  FOR  OCT.,  1912 

1563  Aunt  Dinah's  Golden  Wedding  Empire  Vaudeville  Co. 

Vaudeville  sketch 

An  original  and  highly  entertaining  vaudeville  sketch  in  which  the  darkies  come  to  celebrate  the 
Golden  Wedding  of  Aunt  Dinah  (Byron  G.  Harlan)  and  Uncle  Joe  (Arthur  Collins).  Such  good  old 
favorites  as  "The  Golden  Wedding,"  sung  by  the  entire  company;  "Golden  Slippers,"  with  verse  by 
Mr.  Harlan  and  chorus  by  the  merry-makers;  "Old  Black  Joe,"  by  Mr  Collins  and  "Hear  Dem  Bells," 
by  all  hands,  are  introduced  and  interlarded  with  a  lot  of  lively  chatter.  The  Record  is  a  big  laugh 
all  the  way  through — there's  not  a  dull  moment  in  it. 

1564  Sounds  from  the  Operas — Waltzes  (For  Dancing)  National  Promenade  Band 

An  excellent  dance  Record,  made  especially  for  that  purpose  in  slow  waltz  time,  containing  the  follow- 
ing selections:  "Ah,  So  Pure,"  from  Martha,  "Home  to  Our  Mountains,"  from  77  Trovatore,  "Then 
You'll  Remember  Me,"  from  The  Bohemian  Girl,  "La  donna  e  mobile"  (Woman  is  Fickle)  from  Rigo- 
letto  and  the  "Sextet"  from  Lucia  di  Lammermoor.  It  is  a  capital  band  piece  and  a  most  interesting 
pot-pourri  aside  from  its  special  arrangement. 

1566  The  Village  Band  (Theodore  Morse)  Walter  Van  Brunt  and  Chorus 

Tenor  and  male  chorus,  orchestra  accompaniment 
A  novelty  march  song  that  does  not  depend  alone  upon  the  captivating  swing  of  the  music  but  has  a 
humorous  little  habit  of  leaving  the  rhymes  incomplete  and  substituting  remarks  about  the  band.  The 
male  chorus,  particularly  the  bass,  impersonates  the  village  band  in  a  very  entertaining  fashion  while 
Walter  Van  Brunt  sings  their  praises  in  his  usual  earnest  fashion.         Words  by  D.  A.  Esrom. 

1567  One  Heart  Divine  (A.  H.  Rqsetvig)  Elizabeth  Spencer  and  Irving  Gillette 

Soprano  and  tenor,  orchestra  accompaniment 

A  ballad  of, high  musical  merit,  rendered  in  good  style  by  Miss  Spencer  and  Mr".  Gillette,  whose  duet 
Records  are  always  pleasing.  With  two  soloists  of  the  exceptional  ability  for  which  both  these  talented 
singers  have  long  been  noted,  it  is  inevitable  that  a  charming  waltz  song  of  this  kind  should  gain  wide 
popularity  among  those  who  are  appreciative  of  the  better  class  of  ballads.  In  both  the  vocal  and 
instrumental  parts  the  perfection  of  Edison  recording  is  evident. 

1569  Norah  Acushla  (Harrison  Millard)  Will  Oakland  and  Chorus 

Counter-tenor  and  mixed  chorus,  orchestra  accompaniment 
In  choosing  this  old  favorite  from  the  almost  innumerable  songs  and  ballads  of  the  celebrated  American 
composer,  singer  and  instructor,  Harrison  Millard,  Will  Oakland  is  sure  to  gain  the  hearty  approval 
of  his  many  admirers.  Somehow  or  other,  a  counter-tenor  voice,  particularly  one  of  such  purity  and 
range  as  Mr.  Oakland's,  seems  to  exactly  fit  the  sentiment  of  these  Irish  songs.  We  are  prompted  to 
make  the  statement  remembering  the  wide  vogue  which  similar  Edison  Records  have  enjoyed  in  the 
past.  Here  a  mixed  chorus  hums  part  of  the  refrain  and  then  joins  the  soloist  in  the  closing  measures 
obtaining  a  lovely  effect.    Words  by  George  Cooper. 

1570  Serenade   (Hermann  Kotzschmar)  The  TollefsenpTrio 

Piano,  violin  and  'cello 
A  dreamy  air  that  will  delight  lovers  of  chamber  music.  The  composer,  Hermann  Kotzschmar,  was 
born  in  Germany,  July  4th,  1829,  and  died  April  15th,  1908.  He  came  to  America  in  1848,  settled  in 
Portland,  Me.  in  1849,  and  from  1869  to  1898  was  conductor  of  the  Haydn  Association  of  that  place. 
His  numerous  vocal  quartets,  piano-forte  selections  and  songs  have  firmly  established  him  in  the 
musical  world.  His  "Serenade"  is  a  favorite  with  the  Tollefsen  Trio  and  is  here  presented  with  all 
the  grace  that  has  made  their  ensemble  playing  famous.  The  combination  of  piano,  violin  and  'cello 
ends  itself  admirably  to  selections  of  this  character. 

1571  Darktown  Eccentricities  Golden  and  Hughes 

Vaudeville  sketch 

A  highly  amusing  dialogue  between  two  inhabitants  of  Darktown.  Four  or  five  brand  new  "gags," 
one  or  two  old  ones,  a  song,  "These  Bones  Shall  Rise  Again,"  by  Billy  Golden,  and  contagious  laughing 
all  through  make  up  a  Record  that  the  many  friends  of  Golden  and  Hughes  will  welcome  into  their 
collections. 

1572  She  Was  Bred  in  Old  Kentucky  (Stanley  Carter)  Manuel  Romain  and  Chorus 

Tenor  solo  with  mixed  chorus,  orchestra  accompaniment 
An  Edison  revival  of  the  sentimental  ballad  that  several  years  ago  was  heard  from  one  end  of  the 
country  to  the  other.  It  suffers  not  a  whit  by  comparison  with  later-day  compositions — in  fact,  it  seems 
more  melodious  than  ever  in  the  special  arrangement  here  given.  Mr.  Romain  is  right  in  his  element 
with  a  song  of  this  type.  A  mixed  chorus,  with  a  soprano  voice  showing  prominently,  adds  interest. 
Words,  Harry  Braisted. 

1574     Medley  of  War  Songs  New  York  Military  Band 

An  inspiring  descriptive  Record  that  will  delight  every  true  American.  The  scene  opens  with  a  drum- 
mer's call  and  the  bugle  sounding  "Attention!"  The  "Prayer  Before  the  Battle"  is  heard  after 
which  the  bugles  sound  "Commence  Firing."    The  battle  is  then  on  and  out  of  the  confusion  rise 


EDISON  PHONOGRAPH  MONTHLY  FOR  OCT.,  1912  17 

the  stirring  notes  of  "The  Star  Spangled  Banner."  The  last  half  of  the  Record  is  devoted  to  the  old 
war-time  selections,  "The  Vacant  Chair,"  "Marching  Thro'  Georgia,"  "Tramp!  Tramp!  Tramp!" 
"Battle  Cry  of  Freedom"  and  "Kingdom  Coming." 

1577  The  Wedding  Glide— The  Passing  Show  of  1912   (Louis  A.  Hirsch) 

Ada  Jones,   Billy  Murray  and  Chorus 

Contralto,  tenor  and  chorus,  orchestra  accompaniment 
This  rag-time  glide  has  made  a  great  "hit"  in  "The  Passing  Show  of  1912,"  now  playing  at  the  New 
York  Winter  Garden.  Louis  A.  Hirsch,  always  clever  at  diagnosing  the  public's  musical  taste,  gained 
new  laurels  by  writing  both  the  words  and  the  music  to  which  we  have  added  excellent  chime  effects. 
The  principals  and  the  chorus  do  not  lose  an  opportunity  for  "rag"  harmony  and  gliding  chords,  all 
accentuated  by  a  capital  orchestra  accompaniment. 

1578  The  Shepherd  Boy  (G.  D.  Wilson-Saenger)  Venetian  Instrumental  Trio 

Violin,  flute  and  harp 

The  violin,  flute  and  harp  are  ideally  suited  to  the  presentation  of  just  such  soft,  delicate  airs  as  this 
one  with  a  charming  melody  set  in  an  accompaniment  of  runs  and  trills.  It  is  one  of  those  selec- 
tions which  time  mellows  into  a  richer  beauty  as  one  learns  to  appreciate  more  fully  the  skill  of  the 
artists.  The  work  of  the  Venetian  Trio  improves  with  every  new  Record,  which  is  saying  much  con- 
sidering the  high  character  of  their  previous  offerings.  The  Blue  Amberol,  being  clearer  and  louder 
than  the  old  Amberol,  is  a  great  boon  to  dainty  selections  of  this  kind. 

1579  My  Song  Shall  Be  Alway  Thy  Mercy — Hymn  of  Praise   {Mendelssohn) 

Agnes  Kimball  and  Reed  Miller 

Soprano  and  tenor,  orchestra  accompaniment 

Mendelssohn's  symphony-cantata  "Lobgesang"  {Hymn  of  Praise)  was  composed  especially  for  the 
Leipzig  Festival  in  honor  of  the  invention  of  printing,  June  25th,  1840,  at  the  express  request  of  the  town 
council.  It  is  as  important  and  characteristic  as  any  of  his  compositions,  so  many  of  which  find  their 
inspiration  in  the  Scriptures — such  as  "St.  Paul,"  "Elijah,"  "Israel  in  Egypt"  and  the  "Messiah." 
This  soprano  and  tenor  duet  has  won  its  place  upon  many  note-worthy  programs,  standing  the  cruel 
test  of  time  as  only  a  great  work  can. 

1580  Dear   Robin,   I'll  Be  True  (Banks  Winter)  Will  Oakland  and  Chorus 

Counter-tenor  and  chorus,  orchestra  accompaniment 

Though  Robin  has  sailed  away  over  the  sea  his  love  assures  him  that  she  will  always  be  true  and, 
best  of  all,  she  does  so  very  tunefully.  It  is  a  typical  Oakland  ballad  sung  in  the  style  which  has  gained 
the  well-known  counter-tenor  a  host  of  friends.  Mr.  Oakland's  great  popularity  among  Phonograph 
owners  is  no  doubt  partially  due  to  that  fact  that  he  tours  the  country  frequently  singing  in  the  prin- 
cipal theatres  of  the  large  cities.  In  that  way  he  has  acquired  a  large  following  who  are  not  content 
to  wait  until  the  counter-tenor  returns  to  their  respective  localities  but  must  hear  him  upon  the  Edison 
as  well. 

1583  Uncle  Josh  Buys  An  Automobile  (Cal  Stewart)  Cal  Stewart 

Yankee  drollery 

Uncle  Josh  mortgaged  the  farm  and  sold  considerable  live  stock  in  order  to  purchase  an  automobile. 
Not  being  well  acquainted  with  the  "innards"  of  the  new  steed  he  tried  to  "shoot  it  off"  with  the  crank 
before  he  found  out  where  the  hole  was  that  the  little  plug  fitted  into.  When  he  finally  did  get  it 
rumbling  and  snorting  it — but  then  it  is  Cal's  story  so  we  will  let  him  tell  it. 

1584  On  a  Good  Old  Time  Straw-Ride  (George  Christie)  Byron  G.  Harlan 

Rube  song,-  orchestra  accompaniment 

Coon  or  rube,  Byron  G.  Harlan  is  always  popular,  and  in  this  rube  song  he  displays  his  usual  clever- 
ness. The  names  of  George  Christie  and  Dave  Reed  rank  high  among  the  popular  song  producers 
of  to-day  and  it  is  not  surprising  to  find  this  creation  of  theirs  decidedly  catchy.  A  howling  chorus 
of  straw-riders  helps  to  keep  things  lively. 

.587     Everybody  Two  Step  (Wallie  Herzer)  Billy  Murray  and  Chorus 

Tenor  and  male  chorus,  orchestra  accompaniment 

Billy  Murray  has  a  style  all  his  own  when  it  comes  to  presenting  rag-time  coon  songs  such  as  this  catchy 
invitation  to  do  the  naughty  Turkey  Trot — but  as  Murray  says  "Everybody  does  it;  nobody  ought 
to  care."  A  splendid  male  chorus  agrees  heartily  with  these  sentiments  to  which  the  orchestra  unani- 
mously assents  while  the  traps  show  just  how  it  ought  to  be  done.    Words  by  Earl  C.  Jones. 

1589     That's  How  I  Need  You  (Al  Piantadosi)  Irving  Gillette 

Tenor  solo,  orchestra  accompaniment 

"Like  a  broken  heart  needs  gladness 
Like  the  flowers  need  the  dew 
Like  a  baby  needs  its  mother 
That's  how  I  need  you." 

A  beautifully  sentimental  song,  with  a  wealth  of  real  tenderness  in  the  longing  of  a  heart  that  needs 
somebody.    The  charming  slow  waltz  time  is  particularly  appropriate  to  the  theme  and  at  the  same 


18  EDISON  PHONOGRAPH  MONTHLY  FOR  OCT.,  1912 

time  permits  of  an  especially  beautiful  accompaniment.  Irving  Gillette,  always  a  great  favorite,  per- 
forms with  a  sincerity  and  depth  of  real  appreciation  that  will  endear  him  to  those  who  love  real  senti- 
ment in  the  presentation  of  a  ballad  of  this  character.  The  words,  which  are  of  exceptional  merit,  were 
written  by  Joe  McCarthy  and  Joe  Goodwin. 

1590  My  Little  Lovin'  Sugar  Babe  {Henry  I.  Marshall)  Premier  Quartet 

Male  voices,  orchestra  accompaniment 

If  the  Premier  Quaitet  has  ever  outshone  its  performance  of  this  selection  we  are  badly  mistaken. 
With  a  wonderful  rag-time  melody  of  the  mo?t  infectious  character  as  a  basis,  they  have  worked  out 
harmony  "stunts'"  that  beggar  description.  Full  choruses  alternate  with  solos  and  the  final  repetition 
of  the  refrain  is  something  to  marvel  at.    Words  by  Stanley  Murphy. 

1591  Buddy  Boy  (Percy  W enrich)  Collins  and  Harlan 

Coon  duet,  orchestra  accompaniment 

Collins  and  Harlan  have  sung  together  for  years,  always  with  increasing  popularity  until  to-day  we 
may  safely  say  that  they  have  no  superiors  in  their  chosen  fields  of  rag-time  coon  snouts.  They  have 
a  style  and  an  abandon  all  their  own,  entering  into  the  spirit  of  their  performances  in  a  way  that  is  infec- 
tious. Then  too,  they  are  always  fortunate  in  their  selections,  as  this  catchy  piece  will  show.  Percy 
Wenrich  has  his  musical  hand  right  on  the  popular  pulse  every  minute  and  he  knows  just  what  the 
public  wants — in  fact  he  has  undoubtedly  assisted  greatly  in  moulding  the  taste  of  many  music  fiends. 
His  name  is  known  wherever  there  is  a  piano  or  an  Edison.  Jack  Mahoney  wrote  the  words  to  which 
the  singers  have  added  a  little  comedy  of  their  own. 

1592  I'm  the  Guy  (Bert  Grant)  Billy  Murray 

Comic  song,  orchestra  accompaniment 

A  tuneful  dissertation  by  "the  guy  that  put  the  noise  in  noodle  soup,  the  kid  in  kidney  stew  and  the 
holes  in  Sweitzer  cheese,"  in  which  he  tells  of  his  many  other  accomplishments.  It  is  a  very  clever 
song,  original  and  exceptionally  funny,  set  to  a  catchy  air.  Billy  Murray's  enunciation  is  very  clear, 
enabling  one  to  thoroughly  enjoy  the  humor  of  the  words.  Words  by  Rube  Goldberg,  the  well-known 
cartoonist. 

1593  O  Dry  Those  Tears  (Teresa  Del  Riego)  Mary  Carson 

Soprano  solo,  with  violin  and  'cello  obligato,  and  piano  accompaniment 

An  old  favorite  by  a  new  Edison  singer.  Music  lovers  will  be  charmed  by  the  rare  purity  and  beauty 
of  Mary  Carson's  delightful  soprano.  With  the  exquisite  violin  and  'cello  obligato  forming  an  addi- 
tional artistic  setting  to  that  of  the  piano,  the  voice  shows  to  exceptional  advantage.  During  her 
comparatively  short  musical  career  Miss  Carson  has  sung  in  practically  all  the  principal  operas  in 
Italy,  and  has  given  many  notable  performances  in  this  country,  for  which  she  has  received  innumer- 
able flattering  press  comments.  But  the  most  precious  criticism  which  the  gifted  singer  has  ever 
received,  and  the  one  which  she  treasures  most  is  that  of  a  little  fisher  boy  who  upon  hearing  her  sing 
in  Devonshire,  England,  told  his  mother  that  Miss  Carson's  singing  was  sometimes  "like  a  lark  in 
the  sky"  and  sometimes  "like  a  thrush  on  the  ground."  The  familiar  song  by  Teresa  Del  Riego  is 
perhaps  in  its  happiest  form  as  we  have  arranged  it  here — it  is  superb. 

1594  The  Village  Gossips  (Cal  Stewart)  Cal  Stewart  and  Steve  Porter 

Rube  sketch 

Two  old  Rubes  stop  for  a  few  moment's  gossip  over  the  affairs  of  the  village  as  one  of  them  is  on  his 
way  to  "give  a  worm  a  few  swimming  lessons."  We  learn  the  startling  news  that  one  of  the  village 
cut-ups  has  gotten  himself  into  the  Legislature, and  that  his  poor  old  father  has  mortgaged  the  farm 
to  get  him  out.  Yes,  there  is  a  little  song,  too,  and  it  is  sung  in  the  style  that  has  jeopardized  many 
a  straining  waistband,  for  Cal  Stewart  has  the  gift  of  humor  that  is  perennial.  Though  he  has  done 
innumerable  sketches  of  a  similar  character,  he  never  repeats  himself  but  always  finds  new  light  to 
throw  upon  that  wonderful  character  "Uncle  Josh"  and  his  many  corn-tasseled  friends. 

1595  Mystic  Dreams.  Waltz  (Chas.  R.  Stickney)  Charles  Daab 

Xylophone  solo,  orchestra  accompaniment 

Charles  Daab  long  ago  established  himself  among  Edison  owners  as  an  expert  xylophonist  and  this  latest 
addition  to  his  repertoire  will  serve  to  increase  his  popularity.  "Mystic  Dreams,"  a  brilliant  waltz  by 
Chas.  R.  Stickney,  affords  an  opportunity  to  display  his  skill  in  many  difficult  passages.  But  tremen- 
dously difficult  though  the  selection  may  be,  it  must  make  its  greatest  appeal  through  the  beauty  of  the 
melody  itself — and  this  it  will  certainly  do. 

1596  Good  Night,  Farewell  (Frederick  W.  Kticken)  Knickerbocker  Quartet 

Male  voices,  orchestra  accompaniment 

Frederick  W.  Kiicken  was  an  exceedingly  popular  German  song  composer.  Reared  in  a  musical  atmos- 
phere, he  developed  rapidly  and  produced  two  operas  together  with  a  very  considerable  number  of 
'cello  and  violin  sonatas  and  male  quartets.  This  gem  will  serve  as  an  excellent  example  of  his  ability 
in  securing  beautiful  harmony,  for  these  gifted  singers  have  made  a  capital  performance.    And  what 


EDISON  PHONOGRAPH  MONTHLY  FOR  OCT.,  1912  19 

is  more  delightful  than  good  harmony,  when  trained  voices  blend  in  perfect  smoothness,  into  rich 
swelling  chords  with  exquisite  solos  which  serve  to  emphasize  the  volume  and  magnificent  splendor 
of  the  full  quartet? 

1597  Kentucky  Days  {Percy  Wenrich)  Billy  Murray  and  Chorus 

Tenor  and  chorus,  orchestra  accompaniment 

A  march  ballad  of  the  ever-popular  style,  reminiscent  of  the  old  days  in  Kentucky  when  this  happy 
pair  was  young.  It  is  another  "hit"  by  Percy  Wenrich,  who  has  contributed  much  to  the  popular 
music  of  the  day,  notably  such  selections  as  "Buddy  Boy"  appearing  in  this  list,  "Shamrock  Belles," 
"The  Skeleton  Rag,"  "Golden  Deer"  and  "Silver  Bell,"  all  of  which  have  appeared  on  Edison  Rec- 
ords. Billy  Murray  needs  no  word  of  comment  for  he  has  found  his  way  into  every  Edison  owner's 
home  in  the  country  and  his  popularity  increases  with  every  new  Record  that  he  offers. 

1598  Wonderful  Peace  {Rev.  W.  G.  Cooper)  R.  Festyn  Davies 

Tenor  solo,  orchestra  accompaniment 

The  Welsh  are  famous  the  world  over  for  the  beauty  of  their  voices  and  for  their  thorough  musicianship. 
Mr.  Davies,  a  native  of  North  Wales,  was  particularly  fortunate  in  that  both  of  his  parents  were 
splendid  singers.  Beginning  as  a  mere  boy  he  has  studied  continuously,  graduating  from  the  Gould 
Hall  School  of  Music,  London,  and  studying  under  Sir  Joseph  Barnby  and  under  the  famous  Italian 
tenor,  Enrico  Duzensi.  Ever  since  his  coming  to  America  in  1908  he  has  been  prominent  in  music 
circles  here  and  he  is  now  the  leader  of  the  largest  choir  in  Seattle.  He  has  already  won  many  prizes 
as  soloist  at  the  different  Eisteddfodan  in  Wales  where  he  ranks  among  the  leading  tenors.  But  you 
must  hear  his  masterly  presentation  of  "Wonderful  Peace"  in  order  to  fully  appreciate  his  musical 
genius,  for  it  marks  a  new  era  in  the  singing  of  sacred  songs.  There  is  a  wealth  of  feeling  and  expression 
in  Mr.  Davies'  performance  which  may  truthfully  be  said  to  make  the  "Wonderful  Peace"  all  per- 
vading.   Words  by  the  Rev.  W.  D.  Cornell. 

1599  Where  the  Edelweiss  is  Blooming — Hanky  Panky  {A.  Baldwin  Sloane) 

Elizabeth  Spencer  and  Irving  Gillette 

Soprano  and  tenor,  orchestra  accompaniment 

"Hanky  Panky,"  after  a  long  successful  run  in  Chicago  last  season  has  opened  at  the  Broadway  Thea- 
tre, New  York,  and  bids  fair  to  repeat  its  western  success  in  Gotham.  This  selection,  the  principal 
song  "hit"  of  the  performance,  is  deservedly  popular  for  it  has  a  delightful  melody  that  lends  itself 
readily  to  part  singing,  making  a  charming  duet.  With  such  easy,  clear,  perfectly  harmonized  voices 
as  those  of  Miss  Spencer  and  Mr.  Gillette,  supported  by  a  perfectly  arranged  orchestra  accompani- 
ment, the^song  is  sure  to  gain  even  greater  popularity.    Words  by  E.  Ray  Goetz. 


(Wax)  Foreign  Records  for  October,  1912 

BRITISH  AMBEROL  FOR  OCTOBER  15262  Ach  mein  Sohn,  a.  d.  o.  "Der  Prophet,"  Meyerbeer 

12498  Christman  Fairies,  E.  W.  Seymour  1M„  rt._    ..     ,  _  ..         „  TT  .       Tr  D     O- Metzger 

National  Military  Band  15263        Freibad  Grunau,     Humorist,  Vortrag,  Bendix 

12499  Why  Don't  Santa  Claus  Bring  Something  to  Me,  Familie  Bendix 

Godfrey  13  Williams  Billy  Williams  GERMAN  STANDARD  FOR  OCTOBER 

12500  Beautiful  Girl,  Bryan  13  Blanke-Belcher  162S6  Pauline  geht  tanzen,  Kelle 

10Cm      TT  .       .      _       ,  Glandon  Roberts  Johann  Strauss  Orchester  mit  Chor 

Y4m     i^jf^fwB     ,■  Harry  Lauder  16257  Die  Sonne  sank,  Steidl  Elite  Quartett 

\llm     f/^dle-dee-dee    Gorfz  y  ^r/.«  ■  Florae  Forde  16258  Madel  Jung  gefreit,  Kelle 

l?3u     ValseMai ,  Godin  _  Alhambra  Orchestra  Johann  Strauss  Orchester  mit  Chor 

12504  Alexander's  Bagpipe  Band,  Goetz,  Berlin  13  Sloane 

nmc     T,     r,       in  ..  -  Ji>ck.Charman  FRENCH  AMBEROL  FOR  OCTOBER 

12505  The  Floral  Dance,  Moss  David  Brazell  ,,,_.  _         ..        T     „„     ,    _, 

12506  Hello!  Susie  Green,  Barnett  i3  Darewski  17174  Fantaisie.     La  Fille  de  Mme.  Angot,  Lecocq 

Stanley  Kirkby  Garde  Repubhcaine 

12507  The  Star  o'  Robbie  Burns,  Thomson  13  Booth  1717S  Le  Caid-     "Air  du  Tambour  Major,"  Ambroise 

Archie  Anderson  171_,  ...       .    _     .,        _  ...    .  Paul  Payan 

17176  Vive  la  Rosiere,  Rolhni  Paul  Lack 

„.„.._ _  17177  Si  tu  m'aimais,  Denza  Louis  Dupouy 

BRITISH  STANDARD  FOR  OCTOBER  17178  Leiou  de  Notre  Dame,  Desmoulins         Georges  Welldy 

14162  Bonnie  Bouche  Polka,  Waldteufel  \7\79  Vous  avez  queque'  chose,  Christine  Lucien  Rigaux 

Concertina  Alexander  Prince 

14163  God  Will  Take  Care  of  You.  Martin        Wm.  McEwan  FRENCH  STANDARD  FOR  OCTOBER 

14164  Will  You  Come  Home  With  Me— Bagpipe  18206  Retraite  faubourianzo,  Desmoulins  Paul  Lack 

W.  N.  Andrews  18207  A  la  Martinique,  Cohan  et  Christine  Lucien  Rigaux 

GERMAN  AMBEROL  FOR  OCTOBER  182°8  Le  C°eUr  de  °°n  Juan'  D"m™H™  ^nriexie  Leblond 


15260     Die  grosse  Kanone,  Potpourri,  Linke 

Johann  Strauss  Orchester 


SPANISH  AMBEROL  FOR  OCTOBER 


15261     Der  ubermiitige  Zecher,  Potpourri,  Meysel  8067     Los  Bohemios — Romanza  de  Cossette,  Fives 

Stettiner  Sanger  Alicia  del  Pino 


Get  busy  with  those  Roosevelt  Records.  There  is  not  a  great  deal  of 
time  before  Election  Day  and  after  that  interest  in  the  Bull  Moose  Party 
may  not  be  so  keen  as  it  is  now.  So  hustle  while  the  campaign  is  at  its  height. 


Jobbers  of  Edison  Phonographs  and  Records 


ALA.,  Birmingham — Talking  Machine  Co. 
Mobile— W.  H.  Reynalds. 

CAL.,  Los  Angeles — Southern  Cal.  Music  Co. 
San  Francisco — Pacific  Phonograph  Co. 

COLO.,  Denver — Denver  Dry  Goods  Co. 
Hext  Music  Co. 

CONN.,  New  Haven — Pardee-EHenberger^Co. 

D.C.,  Washington — E.  F.  Droop  &  Sons  Co. 

GA.,  Atlanta — Atlanta  Phonograph  Co. 
Waycross — Youmans  Jewelry  Co. 

IDAHO,  Boise— Eilers  Music  House. 

ILL.,  Chicago — Babson  Bros. 

Lyon  &  Healy. 

James  I.  Lyons. 

Rudolph  Wurlitzer  Co. 
Peoria — Peoria  Phonograph  Co. 

Putnam-Page  Co.,  Inc. 
Quincy — Quincy  Phonograph  Co. 

IND.,  Indianapolis — Kipp-Link  Phonograph  Co. 

IOWA,  Des  Moines— Harger  &  Blish. 
Sioux  City — Harger  &  Blish. 

MAINE,  Bangor — S.  L.  Crosby  Co. 

Portland — Portland  Sporting  Goods  Co. 

MD„  Baltimore— E.  F.  Droop  &  Sons  Co. 

MASS.,  Boston — Eastern  Talking  Machine  Co. 
Iver  Johnson  Sptg.  Goods  Co. 
Pardee-Ellenberger  Co. 
Lowell — Thomas  Wardell. 

MICH.,  Detroit — American  Phono.  Co. 
Grinnell  Bros. 

MINN.,  Minneapolis — Laurence  H.  Lucker. 
St.  Paul — W.  J.  Dyer  &  Bro. 
Koehler  &  Hinrichs. 

MO.,  Kansas  City — J.  W.  Jenkins'  Sons  Music  Co. 
Schmelzer  Arms  Co. 
St.  Louis — Silverstone  Talk.  Mach.  Co. 

MONT.,  Helena — Montana  Phono.  Co. 

NEB.,  Omaha — Schultz  Bros. 

N.  H.,  Manchester — John  B.  Varick  Co. 

N.  J.,  Hoboken — Eclipse  Phono.  Co. 
Newark — Edisonia  Co. 
Paterson — James  K.  O'Dea. 

N.  Y.,  Albany— Finch  &  Hahn. 
Buffalo — W.  D.  Andrews. 

Neal,  Clark  &  Neal  Co. 
Elmira — Elmira  Arms  Co. 
Gloversvllle — American  Phono/Co. 


New  York  City — Blackman  Talking  Machine  Co. 

J.  F.  Blackman  &  Son. 

I.  Davega,  Jr.,  Inc. 

S.  B.  Davega  Co. 

Greenhut-Siegel-Cooper  Co. 
Oswego — Frank  E.  Bolway. 
Rochester — Talking  Machine  Co. 
Syracuse — W.  D.  Andrews. 
Utica — Arthur  F.  Ferriss. 

William  Harrison. 

OHIO,  Cincinnati — Rudolph  Wurlitzer  Co. 
Cleveland — Laurence  H.  Lucker. 
Columbus — Perry  B.  Whitsit  Co. 
Newark — Ball-Fintze  Co. 
Toledo — Hayes  Music  Co. 

OKLA..  Oklahoma  City — Schmelzer  Arms  Co. 

OREGON,  Portland — Graves  Music  Co. 

PENNA.,  Philadelphia— Louis  Buehn]&  ,'Bro. 

C.  J.  Heppe  &  Son. 

Penn  Phonograph  Co. 

H.  A.  Weymann  &  Son. 
Pittsburg — Louis  Buehn  &  Bro. 
Scranton — Ackerman  &  Co. 

Technical  Supply  Co. 
Williamsport — W.  A.  Myers. 

R.  I.,  Providence — J.  A.  Foster  Co. 
J.  Samuels  &  Bro. 

TENN.,  Memphis— F.  M.  Atwood. 
O.  K.  Houck  Piano  Co. 

TEX.,  Dallas — Southern  Talking  Machine  Co. 
El  Paso— W.  G.  Walz  Co. 
Fort  Worth— L.  Shepherd  &  Co. 
Houston — Houston  Phonograph  Co. 
San  Antonio — H.  C.  Rees  Optical  Co. 

UTAH,  Ogden — Proudfit  Sporting  Goods  Co. 
Salt  Lake  City — Consolidated  Music  Co. 

VT.,  Burlington — American  Phono.  Co. 

VA.,  Richmond— C.  B.  Haynes  &  Co. 

WASH.,  Seattle — Eilers  Music  House. 
Spokane — Graves  Music  Co. 

WIS.,  Milwaukee — Laurence  McGreal. 

CANADA,  Quebec — C.  Robitaille. 

Montreal — R.  S.  Williams  &  Sons  Co.,  Ltd. 
St.  John— W.  H.  Thome  &  Co.,  Ltd. 
Toronto — R.  S.  Williams  &  Sons  Co.,  Ltd. 
Vancouver — M.  W.  Waitt  &  Co.,  Ltd. 
Winnipeg — R.  S.  Williams  &  Sons  Co.,  Ltd. 

Babson  Bros. 
Calgary — R.  S.  Williams  &  Sons  Co.,  Ltd. 


T5£  EDISON 


PHO 


KAPH 


VOL.  X 


:<a 


her  1912 


^/Te  EDISON  PHONOGRAPH  MONTHLY 


CONTENTS 

FOR  NOVEMBER,  1912 

PAGE 

] 

'AGE 

Edison  Street-car  Cards 

2 

6000  Miles  to  Edison  Jobber 

.  10 

Another  Innovation 

3 

They're    True    Blue — Let    Display 

Record  Return  Guide  for  November 

4 

No.  25  Tell  the  News 

11 

Reading     Notice     for     December 

Sapphire  Speakers  Not  Exchange- 

Record List 

4 

able               .... 

11 

Selling  by  the  Gasoline  Route 

5 

Amberola  III  Makes  Hit 

12 

Showing  the  Goods 

6 

New  Edison  Record* 

13 

Among  the  Jobbers 
Did  You  See  It?     . 

6 
6 

Foreign  Records  for  November 

19 

Mr.  Edison's  First  Time  Card 

7 

Rapke  Has  Blue  Amberol  Labels 

19 

Same  Store  Re-visited     . 

7 

Price  of  Model  "  N  "  Speaker  Re- 

Edison Artists 

8 

duced            ..... 

19 

Marguerite  Sylva  Scores 

9 

No  Diamond   Speaker  on   "Gem" 

19 

Harry  Anthony's  Engagements 

9 

Amberol  No.   1001 

19 

Help    Us    Announce  Them  to 

the 

Jobbers  of  Edison  Phonographs  and 

World           .         . 

10 

Records        ..... 

20 

Edison  Street-car  Cards 


THE  value  of  street-car  advertising  is  being 
more  generally  realized  by  the  selling  public 
than  has  ever  been  the  case  before.  The 
amount  of  advertising  done  in  this  form  is  steadily 
increasing  and  the  increase  is  prompted  by  the 
excellent  results  gained  through  this  medium. 

Small  wonder  that  street-car  advertising  has 
brought  good  results  when  you  think  of  the  thou- 
sands and  thousands  of 
people  who  travel  daily 
upon  the  street  cars  of 
ttiis  country.  The  fig- 
ures for  the  large  cities 
are  staggering  —  those 
for  the  small  cities  and 
towns  are  surprising. 

We  want  you  to  tell 
the  street-car  riders  in 
your  town  or  city  about 
f$ie  Edison  line.  We 
are  going  to  prepare  a 
series  of  street-car  cards 

tefling  about  Edison  products.  The  first,  as  you 
see,  is  an  announcement  of  the  Blue  Amberol 
Record,  others  will  state  the  important  points  in 
connection  with  our  various  lines.  This  first  card, 
though  somewhat  in  the  nature  of  an  experiment, 
is  very  attractive  and  those  which  are  to  come  will 
be  even  more  so. 

The  space  below  "Come  in  and  Hear  it"  is 
mortised  for  your  name  and  address.  We  will  do 
the  imprinting  at  our  expense — the  only  cost  to 
you  will  be  the  transportation  charges.  These 
cards  are  to  be  ordered  directly  from  the  Adver- 
tising Department. 

Every  Dealer  who  lives  in  a  town  which  boasts  a 
street-car  line — or  has  one  that  it  does  not  boast — 
Ought  to  give  this  new  offer  a  thorough  try-out. 
The  enormous  increase  in  street-car  advertising 
and   the   fact   that  old   established   concerns   have 


Mr.  EDISON  has  invented  a  new 
CYLINDER  RECORD -it  is  called 


CShe  Blue 
Amberol 

Come  in  and  Hear  it 


been  using  this  medium  for  years  prove  beyond 
question  that  it  pays.  The  great  thing  about  the 
car  card  is  the  fact  that  it  confronts  the  same 
people  day  after  day.  Thousands  of  people  ride  to 
business  every  day  and  the  car  card  tells  them 
your  story  twice  a  day — that  is  what  counts. 

You  need  not  expect  a  man  to  see  the  card  for 
the  first  time  and  dash  madly  to  your  store  to  buy 
an  Edison.  The  import- 
ant thing  is  the  impres- 
sion which  he  will  get 
from  continually  seeing 
the  Edison  before  him. 
He  will  unconsciously 
regard  the  Edison  as 
standard  and  when  the 
subject  of  purchasing  a 
Phonograph  is  brought 
up  in  the  family  circle 
his  choice  will  be  the 
Edison.  It  is  the  long, 
steady  pounding,  the 
constant  repetition,  that  makes  the  lasting  impres- 
sion. 

Then  there  is  the  Holiday  traffic  to  be  considered. 
The  cars  will  be  crowded  with  shoppers  many  of 
whom  will  be  eager  for  a  suggestion  as  to  some 
gift — they  will  be  in  a  receptive  mood.  How  many 
times  is  the  question  asked — "What  shall  Wc  give 
so-and-so?"  That  is  the  great  problem  for  shop- 
pers and  you  can  answer  it  most  effectively  through 
the  medium  of  the  car  card,  for  you  will  talk  to 
them  just  when  they  are  on  their  way  to  do  their 
shopping  and  the  suggestion  in  many  cases  will 
strike  home. 

But  the  biggest  factor  to  be  considered  is  the 
daily  traveller.  Begin  to  tell  him  your  story 
now.  How  many  of  these  cards  will  you  use? 
Remember  that  the  imprinting  is  done  at  our 
expense. 


THE    EDISON 
PHONOGRAPH    MONTHLY 

Published  in  the  interests  of 

EDISON  PHONOGRAPHS  AND  RECORDS 

BY 

THOMAS  A.  EDISON,  Inc. 

ORANGE,  N.  J.,  U.  S.  A. 

THOMAS  A.   EDISON,   LTD.,  VICTORIA  ROAD,  WILLESDEN,   LONDON,   N.  W. 

THOMAS  A.   EDISON,   LTD.  364-372  KENT  STREET.  SYDNEY,  N.  S.  W. 

COMPANIA  EDISON  HISPANO-AMERICANA,  VIAMONTE  515,  BUENOS  AIRES. 

EDISON  GESELLSCHAFT,   M.   B.   H.   10  FRIEDRICHSTRASSE,  BERLIN. 

COMPAGNIE  FRANCAISE  DU  PHONOGRAPHE  EDISON,  42  RUE  DE  PARADIS,   PARIS. 


Volume  10 


NOVEMBER,  1912 


Number  11 


ANOTHER  INNOVATION 


& 


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> 


pADEREWSKFS  Minuet,  as  it  U  famil- 
•*■  iarly  known  to  most  music  lovers,  is 
one  of  the  earlier  compositions  of  the  dis- 
tinguished pianist.  It  was  composed  to 
prove  his  repeated  assertion  that  he  could 
produce  a  piece  exactly  after  the  style  of 
Mozart.  The  suavity,  tenderness  and  grace 
of  this  little  composition,  so  characteristic 
of  the  minuets  of  the  great  master,  shows 
how  well  he  succeeded. 

Ignace  Jan  Paderewski  was  born  at  Kury- 
Wwka,  Podolia,  Poland,  November  6,  I860. 
After  a  period  of  study  of  the  pianoforte  at 
the  Warsaw  Conservatorium  he  went  on 
his  first  concert  tour  at  the  age  of  sixteen. 
Two  years  later  he  was  a  teacher  in  the 
Warsaw  Conservatorium.  Later  he  con- 
tinued his  study  of  the  pianoforte  at  Berlin, 
Vienna  and  Strasburg.  From  1S87  onwards 
till  the  time  of  his  debuts  in  Vienna  and 


I  Record  No.  1509 

V  BM«W  CONCERT  BAND 


Paris  his  career  was  a  continued  triumph. 
In  1891  he  first  came  to  America  and  has 
since  made  several  tours  of  the  country  in 
different  years.  Of  him  Grove  says:  "  His 
style  of  pianoforte  technique  was  something 
quite  new  at  the  time  of  his  first  appearance; 
his  tone  in  loud  passages  is  often  forced,  but 
his  position  was  secured  by  the  gentler 
qualities  io  his  art,  by  exquisite  gradation 
of  tone  in  the  softer  parts,  by  the  phenom- 
enal and,  as  it  were,  glittering  brilliance  of 
his  execution,  by  the  wonderful  originaiity 
of 'his  reading  and  the  ardour  of  his  tempera- 
ment." 


BEGINNING  with  the  December  Records  we 
are  going  to  enclose  in  each  carton  a  four- 
page  folder  giving  detailed  information  con- 
cerning the  selection.  The  Phonogram  and  Record 
Supplements  did  not  afford  sufficient  space  to 
permit  of  anything  more  than  a  suggestion  of  the 
character  of  the  selection  in  question  with  perhaps 
an  occasional  remark  concerning  the  artist  or  the 
composer. 

The  new  enclosures  will  give  us  an  opportunity  to 
do  a  little  educational  work  along  musical  lines, 
such  as  familiarizing  Edison  Phonograph  owriers 
with  the  lives  of  the  great  masters,  their  struggles 
and  triumphs,  pointing  out  the  particularly  inter- 
esting passages  in  a  selection  and  explaining  its 
significance  and  the  thought  which  it  is  intended  to 
express;  relating  the  circumstances  under  which  a 
composition   was   written   if  they   are   of  interest. 


In  the  case  of  less  famous  composers  the  important 
fact  concerning  them  will  be  reviewed  and  any 
interesting  data  regarding  the  artists  will  be  forth- 
coming. 

In  the  case  of  songs,  vaudeville  sketches  and 
recitations  the  words  will  be  printed  in  full — in 
short,  everything  of  possible  interest  to  the  possess- 
ors of  the  selections  will  be  at  hand  when  the  Rec- 
ords themselves  are  being  played. 

This  new  feature  will  give  the  Dealer  another 
talking  point  in  selling  Edison  goods,  because  the 
idea  of  actually  learning  something  about  music, 
particularly  in  such  an  attractive  way,  will  appeal 
to  many  who  might  be  inclined  to  look  upon  the 
Phonograph  as  merely  an  expensive  luxury.  There 
are  few  families  even  in  moderate  circumstances  in 
which  some  member  is  not  studying  music  in  one 
form   or   another.     The   new   slips   will   make  the 


EDISON  PHONOGRAPH  MONTHLY  FOR  NOV.,  1912 


Edison  a  valuable  factor  in  the  training  of  this 
pupil,  because  of  the  knowledge  he  or  she  will  gain 
concerning  topics  which  are  naturally  of  interest. 

The  hostess  in  entertaining  her  friends  can  do 
more  than  merely  put  a  Record  on  the  machine 
with  the  remark  "Johnnie  just  loves  this  one" — 
she  can  relate  interesting  little  anecdotes  concern- 
ing many  selections  or  their  authors,  increasing 
immeasurably  the  interest  in  the  Records. 

We  would  suggest  that  Dealers  place  some  of 
these  slips  in  conspicuous  places  upon  their  coun- 
ters where  anyone  upon  entering  the  store  will 
be  sure  to  see  them.  Curiosity  will  generally  do 
the  rest,  but  if  it  does  not,  Dealers  will  find  the 
slips  a  good  topic  with  which  to  begin  an  "Edison" 
conversation.  Having  called  the  attention  of  the 
prospect  to  the  contents  of  one  of  the  slips,  Dealers 
can  then  play  the  Record  referred  to  on  that  slip 
with  the  assurance  that  it  will  be  more  genuinely 
appreciated  than  if  they  had  merely  insisted  upon 
playing  one  of  the  new  Edison  Records. 


RECORD  RETURN  GUIDE 
FOR  NOVEMBER 

After  November  1st,  1912,  United  States  Jobbers 
A  to  L  and  Canadian  Jobbers  may  return  to  the 

factory  for  credit  under  the  terms  on  the  current 
10  per  cent.  Record  Exchange  plan,  Edison  Amberol 

and    Edison    Standard    Records    listed  up    to    and 
including  the  numbers  given  in  the  following  table: 

)     Group                      AMBEROL  STANDARD 
Grand      (       $2.00                                 40044 
Opera       (         1.50                                35021 

)         1.00                                30047  B-112 

Domestic 839  10525 

British 12377  14091 

French 17134  18183 

German 15211  16210 

Italian 7553  20615 

Hebrew 10013  21034 

Spanish 8043  21217 

Filipine 8018  21266 

Mexican 6144  20374 

Portuguese 5093  19490 

Argentine 7112  19784 

Cuban None  20711 

Porto  Rican 8511  None 

Swedish 9401  20551 

Bohemian 9813  16547 

Hungarian 11003  20722 

Norwegian 9206  19905 

Polish None  10708 

Belgian None  18480 

Danish None  15800 

Holland-Dutch None  18472 

Welsh 12203  12338 

Hawaiian 11504  20716 

Japanese None  12826 

Chinese None  12768 

Finnish. 11556  20728 

Russian 11206  20731 

Greek 11563  21504 


6$£LjXXZ<u»o 


Don't  let  that  Street-car  Card  slip  your  mind. 
Fix  up  your  contract  with  the  railway  people  and 
order  the  cards  at  once.  You  pay  the  transpor- 
tation— we  pay  for  the  imprinting.  Get  them  in 
the  cars  for  the  Holiday  rush. 


READING    NOTICE    FOR    DECEM- 
BER RECORD  LIST 

WE  are  in  receipt  of  letters  from  a  number  of 
Dealers  who  are  having  the  reading  notices 
of  the  new  Edison  Records  printed  in  their 
local  papers.  If  you  have  not  tried  it  as  yet  take 
the  following  notice  down  to  your  paper  when  you 
receive  the  December  Records  and  see  what  you 
can  do  in  the  way  of  having  it  run.  You  are  almost 
sure  to  be  successful,  judging  by  the  experience  of 
those  who  have  tried. 

EDISON  DECEMBER  RECORD  LIST 
PRESENTS  MANY  FEATURES 

THE  second  list  of  the  Edison  Blue  Amberol 
Records  follows  the  same  policy  which  the 
company  inaugurated  when  it  announced  the 
first  fifty-five  new  unbreakable  Records — the 
selections  are  so  varied  in  character  as  to  meet  the 
requirements  of  every  conceivable  taste.  Grand 
opera,  classical  songs  and  instrumental  pieces, 
musical  comedy  song  "hits,"  sacred  music,  popular 
band  selections,  quartets,  quintets  and  mixed 
choruses,  vaudeville  sketches  and  coon  shouts  all 
find  their  place  in  this  great  pot-pourri  of  Phono- 
graphic entertainment. 

On  the  Concert  list  there  looms  the  name  of 
Orville  Harrold  the  great  American  tenor  whose 
personal  triumphs  as  a  member  of  Oscar  Hammer- 
stein's  London  opera  company  were  the  talk  of  the 
musical  world.  Mr.  Harrold  has  been  unreservedly 
pronounced  one  of  the  four  greatest  living  tenors. 
His  performance  of  "The  Snowy  Breasted  Pearl" 
leaves  no  room  for  doubt  as  to  the  wonderful  qual- 
ity and  thorough  artistry  of  the  singer.  Eleonora 
de  Cisneros  whose  sympathetic  contralto  has  fre- 
quently been  heard  on  the  Edison,  presents  the 
beloved  "Ben  Bolt,"  a  song  peculiarly  adapted  to 
her  deep  rich  voice.  The  celebrated  Olive  Mead 
String  Quartet  gives  an  exquisite  performance  of 
.  Haydn's  familiar  "Hymn  to  the  Emperor"  from 
his  "Kaiser  Quartet."  "Ave  Maria"  is  beautifully 
interpreted  as  a  soprano  solo  with  violin  obligato 
by  the  two  great  artists  Marie  Rappold  and  Albert 
Spalding.  Charming  Christine  Miller  displays  her 
sweet  contralto  voice  to  advantage  in  Balfe's  "The 
Day  is  Done." 

Among  the  distinctly  superior  selections  to  be 
found  in  the  regular  list  are:  Rossini's  great 
"Semiramide  Overture"  played  exquisitely  by 
the  American  Standard  Orchestra;  de  Koven's 
"Nita  Gitana"  and  "For  This"  sung  by  Reed 
Miller  and  Charles  W.  Harrison,  respectively,  are 
two  of  the  well-known  composer's  favorite  songs; 
"The  Rosary"  finds  a  new  charm  in  its  presenta- 
tion by  sweet-voiced  Elizabeth  Spencer  and  a  male 
quartet;  "Good-night,  Good-night  Beloved,"  Long- 
fellow's poem  set  to  music  by  Pinsuti,  is  delightful 
in  its  harmonization  by  the  EmoS  Quartet;  the 
Edison  Concert  Band  presents  the  beautiful 
"Lustspiel  Overture;"  the  Venetian  Instrumental 
Trio  contributes  the  dainty  waltz  "Edelweiss  and 
Almenrausch"  and  Elizabeth  Spencer,  assisted  by 
a  chorus,  sings  the  sweetly  sad  "Weeping,  Sad  and 
Lonely."  "Heimweh,"  by  the  Venetian  Instru- 
mental Quartet,  has  an  irresistible  charm  in  its 
beautifully  harmonized  presentation,  the  same 
quartet  accompanies  Elizabeth  Spencer,  Harry 
Anthony  and  James  F.  Harrison  in  "Silent  Night," 
making  a  rare  selection,  unsurpassed  for  beauty  of 
harmony. 


EDISON  PHONOGRAPH  MONTHLY  FOR  NOV.,  1912 


Among  the  selections  from  Broadway  "hits" 
are  to  be  found,  the  delightful  waltz  song  "Roses 
Bloom  for  Lovers"  from  The  Rose  Maid,  sung  by 
Grace  Kerns;  "When  You're  Away"  the  popular 
duet  from  The  Winsome  Widow  sung  by  Helen 
Clark  and  Harvey  Hindermyer  and  "When  I 
Waltz  With  You"  from  the  same  play  done  in 
Charles  W.  Harrison's  capital  style;  "Temple  Bells" 
and  "Sweetheart  Let's  Go  A-Walking"  from  Under 
Many  Flags,  the  first  sung  by  Irving  Gillette  and 
chorus,  the  second  by  Billy  Murray  and  chorus; 
"Don't  Turn  My  Picture  to  the  Wall"  from  The 
Girl  from  Montmarte,  a  comic  song  at  its  best  as  it 
is  performed  by  Elizabeth  Spencer  and  Walter 
Van  Brunt;  "Say  Not  Love  is  a  Dream"  from 
Franz  Lehar's  musical  success  The  Count  of  Luxem- 
bourg; "Hitchy  Koo,"  a  great  vaudeville  "hit" 
by  Collins  and  Harlan;  "When  I  Carved  Your 
Name  on  the  Tree"  from  the  Winter  Garden,  sung 
by  Harvey  Hindermyer;  "My  Sumurun  Girl 
Medley"  based  on  another  WTinter  Garden  success, 
presented  here  as  a  banjo  solo  by  Fred  Van  Eps 
and  "Oh!  You  Circus  Day  Medley"  a  whistling 
Record  by  Joe  Belmont,  named  from  the  big  "hit" 
of  Hanky  Panky. 

Other  instrumental  ate  "Over  the  Waves  Waltz" 
a  special  dancing  Record  by  the  New  York  Military 
Band;  "Light  as  a  Feather"  a  bells  solo  by  Charles 
Daab  and  "The  Mocking  Bird — Fantasia" — a 
xylophone  solo  by  the  same  gifted  performer;  "Dixie 
Medley"  a  banjo  solo  by  Fred  Van  Eps  and  "Home 
Sweet  Home  the  World  Over"  a  very  humorous 
selection  by  the  Edison  Concert  Band.  Then  there 
are  the  popular  songs  with  perfectly  harmonized 
chorus — "Anchored"  by  the  Knickerbocker  Quar- 
tet;   "Just  Before  the  Battle,  Mother"  by  the  old 


favorite  Will  Oakland  and  chorus;  "By  the  Light 
of  the  Silvery  Moon"  by  Ada  Jones  and  a  male 
quartet;  "My  Hula,  Hula  Love"  by  the  Metro- 
politan Quartet;  "Casey  Jones"  and  "When  I 
Get  You  Alone  Tonight"  by  Billy  Murray  and 
chorus;  "I  Want  to  Love  You  WThile  the  Music's 
Playing"  by  the  popular  Heidelberg  Quintet;  "On 
a  Beautiful  Night  WTith  a  Beautiful  Girl"  by 
WTalter  Van  Brunt  and  chorus,  and  "Put  on 
Your  Old  Gray  Bonnet"  by  Joseph  A.  Phillips 
and  chorus. 

Then,  of  course,  there  are  solos  and  duets  such 
as  "Silver  Bell"  the  great  Indian  love  song  by 
Ada  Jones  and  Billy  Murrav,  "Teasing  Moon"  by 
Walter  Van  Brunt,  "I  Will  Love  You  When  the 
Silver  Threads  are  Shining  Among  the  Gold"  by 
Manuel  Romain,  "Under  the  Big  September  Aloon" 
and  "Luella  Lee"  by  Campbell  and  Gillette,  "Silver 
Threads  Among  the  Gold"  by  Will  Oakland,  "The 
Land  of  Golden  Dreams"  by  Elsie  Baker  and  James 
F.  Harrison.  "That  Mellow  Melody"  by  Anna 
Chandler  and  "Rap,  Rap,  Rap,  Rap  on  Your 
Minstrel  Bones"  a  coon  shout  by  Ed.  Meeker. 

The  sacred  selections  include  "Tell  Mother  I'll 
Be  There"  by  James  F.  Harrison  and  the  Edison 
Mixed  Quartet,  "List!  The  Cherubic  Host"  from 
Gaul's  "The  Holy  City"  by  Frank  Croxton  and 
a  chorus  of  female  voices,  "Nearer  My  God  To 
Thee"  by  the  Knickerbocker  Quartet  and  May- 
brick's  "The  Holy  City"  by  Edwin  Skedden  and 
the  Edison  Mixed  Quartet. 

Golden  and  Hughes  present  a  vaudeville  sketch 
"My  Uncle's  Farm"  and  Harry  E.  Humphrey 
completes  this  exceptional  list  of  entertaining  fea- 
tures with  "Luke,"  a  recitation  from  Bret  Harte's 
well-known  poem  of  the  same  name. 


SELLING  BY  THE  GASOLINE 
ROUTE 

LAURENCE  H.  LUCKER,  Edison  Jobber  in 
Minneapolis,  sent  us  the  accompanying  photo 
of  the  Flanders  automobile  used  by  S.  W- 
Scovel  in  selling  Edison  products  in  and  around  the 
city.  With  what  success  his  efforts  have  been 
attended  may  be  judged  by  the  following  extract 
from  Mr.  Lucker's 
letter: 

"The  automobile 
has  a  large  capacity 
and  will  hold  about 
twelve  machines  and 
three  hundred  Re- 
cords. Mr.  Scovel 
has  been  out  now 
for  about  a  week  and 
is  doing  a  wonder- 
fully successful  busi- 
ness. He  places  an 
instrument  in  a  farm 
house  and  leaving  it 
on  approval  with  a 
dozen  Records,  goes 
on  to  the  next  farm 
house  and  sells  just 
exactly  three-fourths 
of  what  he  places. 
He  closes  up  within 
two  or  three  days 
after  he  leaves  his 
machine." 

With  the  advent 
of  the  Blue  Amberol 


Record  this  enterprising  Dealer  will  be  able  to  "give 
her  a  little  more  gas"  and  cover  still  wider  territory 
as  the  new  Records  will  stand  the  jolts  much  better 
than  the  old  wax  Records.  The  unbreakable 
Records  will  add  a  new  point  to  Mr.  Scovel's  sales 
talk  and  ought  to  increase  his  sales  average,  though 
it  does  not  seem  possible  that  he  can  improve  upon 
the  present  record  of  selling  three-quarters  of  the 
machine  that  he  leaves  with  his  prospects. 


EDISON  PHONOGRAPH^  MONTHLY  FOR  NOV.,  1912 
SHOWING  THE  GOODS 


THE  following 
letter  from  the 
Wegman  Piano 
Company  of  Auburn, 
N.  Y.,  shows  the 
spirit  that  we  like  to 
see: 

"We  are  sending 
you  herewith  a  pic- 
ture of  the  window 
of  our  store,  showing 
a  representative  line 
of  Edisons,  of  which 
we  carry  a  full  and 
complete  line  as  you 
know.  We  handle 
the  Edison  exclu- 
sively, and  do  not 
care  to  handle  any 
of  the  other  makes. 

"We  have  tried 
other  lines,  but  find 
to  make  any  sales,  it 
would  be  necessary  to  have  a  separate  compartment 
for  them  as  they  do  not  sell  when  compared  with 
the  Edison  in  the  same  room,  at  the  same  time, 
and  the  same  selection  rendered  by  the  same 
people. 

"Our  Edison  business  is  rapidly  improving,  in 
fact  it  is  far  ahead  of  what  it  was  last  year,  and 
with  the  advent  of  the  new  Edison  features  this 
Fall  we  see  very  bright  prospects  in  store  for  us  as 
well  as  all  progressive  Edison  Dealers  in  the  future* 

"Thanking  you  for  the  many  improvements  and 


constant  study  you  are  giving  us  for  the  betterment 
of  the  trade  in  your  line." 

It  is  unfortunate  that  so  small  a  cut  cannot  do 
justice  to  the  window  which  is  a  most  effective 
one.  These  hustlers  believe  in  showing  the  entire 
Edison  line  and  know  how  to  do  it  in  an  attractive 
way.  No  wonder  they  find  it  pays  better  than  any 
other  make.  They  know  that  they  "  have  the  goods" 
and  proceed  to  let  the  public  know  it  in  a  thor- 
oughly business-like  way.  They  take  time  to  study 
out  the  possibilities  of  their  windows  and  they 
find  that  it  pays.     If  you  can't  find  time,  make  it. 


AMONG  THE  JOBBERS 

THE   following   quotation   from    a    letter   sent 
out  to  the  Trade  by  Louis  Buehn  and  Bro., 
Edison  Jobbers   in   Pittsburgh,   will    give    an 
idea  of  the  way  these  energetic  people  feel  about 
the  Blue  Amberols: 

"On  Wednesday,  September  18th,  the  Edison 
Company  mailed  you  a  bulletin  direct,  which  we 
hope  you  have  given  your  careful  consideration. 

It  is  of  the  utmost  importance  and  we  wish  to 
call  your  attention  in  particular  to  their  very  liberal 
offer  to  furnish  free  of  charge  the  quantity  of  book- 
lets and  envelopes  you  can  use  to  advantage  for 
your  mailing  list. 

Mail  that  card  right  now,  while  you  have  it  before 
you,  do  not  wait,  as  it  may  be  too  late. 

The  writer  can  give  you  his  personal  assurance  as 
to  the  quality  and  volume  of  sound  the  new  Record 
possesses,  as  can  our  traveling  men,  who  have  been  so 
fortunate  as  to  hear  the  same,  at  the  Edison  exhibit. 
They  are  everything  they  claim  for  them  and  then 
some. 

The  Blue  Amberol  Record  when  played  with  the 
present  Sapphire  Reproducer  is  a  great  improvement 
over  any  other  Phonograph  Record  now  on  the 
market,  but  this  superiority  is  still  further  emphasized 
when  played  with  the  Diamond  Reproducer. 

We  request  you  to  send  us  your  orders  for  both  the 
new  Cylinder  R  cords,  machines  and  attachments 
as  soon  as  possible  to  avoid  any  possible  shortage 
in  the  near  future. 


Are  you  preparing  to  meet  this  great  demand,  that 
is  sure  to  follow  and  take  in  this  easy  money,  'Music 
Money?'" 

It  strikes  us  as  being  an  excellent  letter,  full  of 
Edison  enthusiasm  and  one  which  Dealers 
might  well  use  as  a  model  if  they  intend  to  write 
any  form  letters  in  connection  with  the  New  Blue 
Amberol  Records. 


DID  YOU  SEE  IT  ? 

In  the  September  Monthly  we  offered  a  special 
windiDw  display  designed  to  boost  the  home  record- 
ing feature  of  the  Edison  and  priced  at  $1 .00.  It 
should  appeal  to  every  loyal  Edison  Dealer. 

Can  you  suggest  any  more  direct  way  of  calling 
the  attention  of  prospects  to  amateur  Record  mak- 
ing for  the  same  expenditure? 

This  display  will  be  carried  in  stock  indefinitely. 
We  want  your  order  for  one.  Specify  No.  23  and  tell 
us  the  name  of  an  Edison  Jobber  through  whom 
shipment  may  be  made. 


EDISON  PHONOGRAPH  MONTHLY  FOR  NOV.,  1912 
MR.  EDISON'S  FIRST  TIME  CARD 


Copyright,  1912,  Thomas  A.  Edison,  Inc. 

THE  installation  of  a  time  clock  in  the  labora- 
tory gives  us  an  opportunity  to  learn  the 
facts  concerning  Mr.  Edison's  phenomenal 
capacity  for  work.  Many  tales  have  been  told  of 
his  working  day  and  night  for  hours  at  a  stretch, 
but  here  we  have  a  fac-simile  of  his  time  card  for 
a  full  week,  which  shows  that  he  worked  ninety- 
five  hours  and  forty-nine  minutes.  And  this  is  a 
"light"  week  in  the  sense  that  "the  wizard"  did 
not  work  Saturday  night  and  Sunday  as  he  fre- 
quently does. 

A  little  explanation  will  probably  make  the  card 
itself  intelligible.  Beginning  at  the  upper  left  hand 
corner  we  read  across  to  the  right.  As  Mr.  Edison 
was  in  the  laboratory  when  the  clock  was  installed 
he  could  not  "punch  in"  but  "punched  out"  8.16 
Wednesday    morning    after   working    all    Tuesday 


^Pe'n"  .NO    J&/J&  ^7  £.9Jg.  -  -  ,9, 

No.    / 

"E  7V/OA7&&  ft.  ££/<5o/V ' 

jWOSRIKO 

IOC* 

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night.  Returning  at  2.20  Wednesday  afternoon 
he  worked  all  night  again  and  left  the  laboratory 
8.11  Thursday  morning.  Thursday  night  he 
returned  at  8  o'clock  and  repeated  his  perform- 
ance of  the  previous  night,  as  the  card  shows,  he 
worked  five  nights  out  of  seven,  all  of  which  gives 
rise  to  the  suspicion  that  he  has  secretly  invented  a 
substitute  for  sleep. 


SAME  STORE  RE-VISITED 


To  the  Editor: 

I  wrote  you  several  months  ago  about  my  ex- 
perience with  a  young  clerk  in  a  Dealer's  store,  and 
I  said  at  that  time  that  I  would  re-visit  the  place  and 
find  out  where  the  fault  lies  as  between  the  Dealer 
himself  and  the  clerk.  Well,  I  have  done  so,  and  I 
guess  I  owe  the  clerk  a  partial  apology.  I  know 
now  that  he  was  following  the  "boss's"  example, 
for  I  received  about  the  same  kind  of  treatment 
from  him  that  I  received  from  the  clerk. 

There  was  no  effort  to  interest  me  in  any  Records, 
other  than  the  one  I  asked  for.  I  came  in  as  an 
absolute  stranger,  but  he  did  not  make  any  attempt 
to  find  out  my  name  and  address,  whether  I  was  on 
any  other  Dealer's  mailing  list,  what  kind  of  a 
machine  I  had,  or  any  other  point  that  a  live  Dealer 
would  be  sure  to  pick  up  before  I  got  out  of  the 
place.  I  may  mention,  incidentally,  that  he  did 
not  have  the  first  Record  I  asked  for  in  stock. 

As  in  the  case  of  my  former  visit,  I  was  graciously 
permitted  to  stand  as  close  to  the  Phonograph  as  I 
wished  to.  In  fact,  everything  indicated  very 
plainly  that  the  young  clerk  was  merely  "a1  chip  of 
the  old  block."  Of  course,  I  need  not  mention  that 
there  was  not  a  Concert  or  an  Amberola  in  the  store, 
although  I  am  very  sure  that  the  Dealer's  territory 
includes  many  families  that  could  easily  afford  to 
own  these  higher  priced  machines. 


While  I  was  in  another  city  not  long  ago,  I  saw  a 
Dealer's  window  that  nearly  gave  me  nervous 
prostration.  It  was  a  dingy,  dusty  looking  sort  of 
place  anyway,  but  what  held  the  passer-by  spell- 
bound was  an  ancient  Record  Bulletin  on  which 
had  been  pasted  a  lot  of  pictures  of  Edison  artists 
cut  from  other  Record  Bulletins.  The  whole  affair 
fairly  shouted  to  the  house-tops  that  this  Dealer 
did  not  have  a  new  Record  in  the  place.  It  was  an 
invitation  to  go  somewhere  else  if  you  wanted  any- 
thing new,  whether  Records  or  Machines. 

Both  of  these  Dealers  seem  to  be  of  the  good  old 
fashion  schools  that  think  running  a  store  consists 
in  sticking  up  a  sign  and  sitting  down  to  wait  for 
the  populous  to  storm  the  place.  The  first  one  was 
certainly  no  salesman,  for  I  had  purposely  waited 
until  the  store  was  empty  before  entering,  and  was 
careful  not  to  give  the  impression  that  I  was  in  a 
hurry.  So  there  was  no  reason  for  his  not  attempt- 
ing to  at  least  find  out  something  about  my  possi- 
bilities as  a  regular  customer,  except  that  it  did  not 
occur  to  him,  or  that  he  was  not  interested. 

I  did  not  see  the  second  Dealer  as  it  was  Sunday, 
but  one  look  at  that  Record  Bulletin  and  the  dusty 
show  window  marked  him  as  a  commercial  "stand 
patter"  of  the  most  unprogressive  sort. 

The  Vagabond. 


EDISON  PHONOGRAPH  MONTHLY  FOR  NOV,  1912 


Edison  Artists 


MARY  CARSON 

{Soprano) 


MISS  CARSON  was  born  in  Houston,  Texas, 
and  made  her  first  public  performance  as  a 
song-bird  when  but  six  years  of  age.  She 
has  been  singing  ever  since,  though  her  serious 
operatic  work  has  been  accomplished  only  in  the 
last  few  years  after  a  vigorous  course  of  study  under 
some  of  Italy's  greatest  masters.  Her  professional 
debut  was  made  in  Italy  in  the  opera  "La  Sonnam- 
bula,"  in  which  she  appeared  as  Amina.  The  Italian 
papers  with  one  accord  proclaimed  her  fascinating 
and  highly  artistic  in  her  every  endeavor,  and  the 
public  greeted  her  performance  with  tremendous 
applause.  Her  extensive  repertoire  consists  of 
about  twenty-five  operas  in  Italian,  French  and 
German,  together  with  almost  innumerable  English 
songs. 

Miss  Carson  has  participated  in  many  notable 
musical  events,  but  perhaps  one  of  her  greatest 
achievements  was  the  singing  of  "Barbiere  di 
Siviglia"  twice  in  one  day  and  again  on  the  fol- 
lowing night — a  feat  which  the  average  opera 
singer  would  scarcely  dare  attempt. 

Those  who  were  fortunate  enough  to  hear  her 
first  Edison  Record — "O  Dry  Those  Tears"  (No. 
1593)  will  realize  that  the  young  soprano  possesses 
much  more  than  a  wonderfully  sweet  voice  and 
that  she  is  capable  of  deep  emotional  expression. 

Upon  the  occasion  of  one  of  her  American 
recitals  the  press  had  this  to  say: 

"Mary  Carson  is  superb,  and  no  one  who  heard 
her  last  evening  at  the  Prince  can  justly  deny  her 
rank  among  the  famous  singers  of  the  day.  A 
brilliant  career  will  be  hers,  for  the  gifts  of  the 


gods  have  been  showered  upon  her  in  generosity. 
Artistic,  dramatic,  temperamentally  gifted  to  the 
highest  degree,  she  sways  her  listeners  at  will. 
With  an  intellectual  development  of  the  greatest 
capacity  she  interprets,  losing  no  opportunity  of 
technical  import  to  secure  the  very  finest  effects. 
While  listening  to  her  there  is  but  one  thought — 
that  of  the  absolute  delight  she  gives  through  the 
sweet  sounds,  which  were  as  free  and  unconstrained 
as  from  a  bird.  But  when  one  recalls  the  experi- 
ence from  a'critioal  viewpoint  the  foremost  thought 
is  of  the  marked  intelligence  and  judgment  dis- 
played by  the  singer.  Naive,  graceful,  with  the 
charming  simplicity  of  a,  child,  she  seems  like  a 
fragile  bit  of  exquisite,  rare  china,  or  perhaps  even 
more  like  a  lovely  flower;  but  as  she  sings  the 
glorious  womanhood  finds  expression.  The  years 
of  patient,  faithful  determination  to  develop  to 
the  fullest  the  gifts  God  has  placed  at  her  disposal 
seems  to  have  come  to  the  fullest  fruition,  for  she 
has  even  yet  in  her  youth  more  than  realized  the 
outcome  of  the  unyielding  ambition  which  has  ever 
been  hers  and  has  justified  the  faith  of  the  hundreds 
of  friends  who  have  believed  that  a  world-wide 
fame  would  crown  her  efforts." 


ORVILLE  HARROLD 


{Tenor) 


THE  career  of  Orville  Harrold  reads  like  a 
fairy  tale,  so  varied  has  been  its  course  and 
so  astounding  its  ultimate  success.  He  was 
born  in  Muncie,  Ind.,  of  humble  origin,  and  was 
"discovered"  by  accident  when  he  had  no  intention 
of  taking  up  a  professional  career.  He  has  appeared 
in   vaudeville,    but   gained    his   first   great   public 


EDISON  PHONOGRAPH  MONTHLY  FOR  NOV.,  1912 


recognition  as  the  young  American  captain  in 
"Naughty  Marietta"  in  which  he  became  the  co- 
star  with  Emma  Trentini  the  well-known  operatic 
soprano.  His  wonderful  performance  of  the  beauti- 
ful "I  Am  Falling  in  Love  With  Someone"  caused 
it  to  sweep  the  country  in  a  tide  of  popularity. 

When  Oscar  Hammerstein  decided  to  establish 
his  famous  London  Opera  House  he  realized  the 
vast  importance  of  securing  a  tenor  of  unusual 
ability.  He,  therefore,  decided  that  Mr.  Harrold 
was  the  one  best  suited  to  fulfill  his  difficult  require- 
ments and  the  young  American  was  accordingly 
made  the  leading  tenor  of  the  London  house.  His 
training  under  Oscar  Saenger  and  Frederick  Boyer 
coupled  with  the  marvelous  vocal  gifts  which  had 
first  placed  him  in  the  public  eye,  enabled  him  to 
carry  the  London  critics  by  storm — a  feat  seldom 
accomplished  by  a  Yankee. 

Mr.  Harrold's  operatic  debut  was  made  at  the 
Manhattan  Opera  house  in  "Pagliacci,"  February 
17th,  1910,  but  he  naturally  regards  the  great  open- 
ing of  the  London  Opera  House  as  the  most  import- 
ant event  of  his  musical  career.  He  sang  in  one 
hundred  and  twelve  performances  in  the  thirty- 
two  weeks  of  the  London  season  and  also  appeared 
before  king  and  queen. 

During  his  entire  stay  in  England  he  was  accorded 
unusual  honors  by  the  press,  being  proclaimed  one 
of  the  four  greatest  tenors  in  the  world  today.  The 
voice  is  remarkably  powerful  with  an  unusual 
crescendo  on  the  highest  notes  which  is  always 
tempered  by  the  greatest  artistry.  He  has  a  won- 
derfully high  register  which  he  uses  most  delightfully 
never  failing  to  hold  his  hearers  in  the  spell  of  its 
sweetness  and  tonal  purity  while  the  voice  has 
ample  range  to  permit  the  already  famous  artist 
to  sing  gloriously  all  the  tenor  roles  in  the  leading 
operas. 

Best  of  all,  Mr.  Harrold's  voice  records  exquis- 
itely, as  all  those  who  have  heard  his  "I  Hear  You 
Calling  Me"  in  last  month's  list,  will  heartily  agree. 
His  second  offering  is  equally  artistic  and  -  the 
two  are  invaluable  to  a  lover  of  real  musical 
beauty. 


SHARES  CARUSO'S  HONORS 

Marguerite  Sylva  Obtains  Triumph  in  Title 

Role  of  "Carmen"  in  Berlin 

Her  American  admirers  will  be  glad  to  hear  that 
Marguerite  Sylva  shared  with  Enrico  Caruso  the 
honors  of  a  brilliant  performance  of  "Carmen"  at 
the  Royal  Opera  tonight. 

It  was  the  opening  of  Caruso's  annual  "three- 
night  stand"  at  the  Kaiser's  establishment,  and  one 
of  the  most  brilliant  audiences  that  ever  filled  the 
house  was  present.  The  Court  box  contained  the 
Crown  Prince  and  Princess,  Prince  and  Princess 
August  Wilhelm,  Prince  Oscar,  and  other  royalties, 
who  led  the  applause  which  the  house  thundered 
at  Don  Jose  and  Carmen  after  the  great  finale  of 
the  third  act. 

At  the  end  of  the  performance  audience  and 
critics  agreed  that  Miss  Sylva  was  vocally  and 
dramatically  an  ideal  Carmen,  reminding  one  of 
Calve  at  her  zenith. 

HARRY  ANTHONY'S  ENGAGE- 
MENTS 

HARRY    ANTHONY    who    appears    on    the 
concert  stage  under  the  name  of  John  Young, 
will  appear  with  the  Collegiate  Quartet  in 
the  following  places  this  Fall: 

Nov.     8th Fairmount,  W.  Va. 

Nov.   13th New  Haven,  Conn. 

Nov.    14th Montpelier,  Vt. 

Nov.    15th Middleboro,  Mass. 

Nov.    18th Erie,  Pa. 

Nov.    21st Bloomsburg,   Pa. 

We  publish  the  information  for  the  benefit  of 
Dealers  located  in  the  respective  localities,  suggest- 
ing as  in  similar  cases,  that  they  do  some  special 
advertising  in  connection  with  the  popular  Edison 
singer's  performance.  We  have  suggested  the  sort 
of  copy  that  is  most  effective  in  cases  like  this, 
in  previous  issues  of  the  Monthly.  Window  plac- 
ards and  newspaper  advertisements  are  both  very 
much  in  point  upon  such  an  occasion — make  a 
little  extra  effort  while  the  opportunity  presents 
itself. 


MARGUERITE  SYLVA  SCORES 

THE  following  clipping  from  the  New  York 
Times  will  be  of  interest  to  Edison  Dealers  as 
being  indicative  of  the  success  which  Mar- 
guerite Sylva,  the  delightful  Edison  soprano  is 
capturing  her  audiences  in  Berlin.  Her  famous 
"Gypsy  Love"  Records  exhibited  the  same  musical 
understanding  and  exquisite  voice  which  have 
always  made  her  a  popular  favorite. 


MARIE  RAPPOLD  will  begin  her  sixth  season 
at  the  Metropolitan  Opera  House  the  mid- 
dle of  November.  On  January  5th,  1913, 
she  will  go  en  tour  with  the  New  York  Philharmonic 
Society.  February  9th,  Madame  Rappold  has  an 
appearance  in  Washington,  D.  C,  and  this  date 
will  be  followed  by  a  Southern  tour,  during  which 
the  soprano  will  give  six  recitals  in  as  many  days. 
February  16th  she  starts  out  again  with  the  New 
York  Philharmonic,  after  which  she  goes  to  the 
far  West,  singing  on  the  Pacific  Coast  and  later  in 
Canada. 


10 


EDISON  PHONOGRAPH  MONTHLY  FOR  NOV.,  1912 


START    PLANNING    ON    A 


HELP  US  ANNOUNCE  THEM  TO  THE  WORLD 


DO  you  realize  what  an  in- 
stantaneous demand  would 
be  created,  if  13,000  Dealers 
put  their  shoulders  to  the  wheel 
to  push  Blue  Amberol  Records? 
Suppose  each  of  you  made  intelli- 
gent use  of  the  free  advertising 
literature  supplied  you.  Think  of 
the  effect  of  13,000  Window  Dis- 
plays such  as  this,  would  have,  if 
they  appeared  in  all  localities 
within  the  next  few  days! 

May  we  depend  upon  you  to 
lend  a  helping  hand  to  distribute 
Blue  Amberol  advertising  litera- 
ture and  push  the  Record  sales? 

A  display  similar  to  this  can  be 
arranged  at  practically  no  expense. 
It  is  simple  to  be  sure  but  will 
attract  attention  nevertheless. 

Build  one  to  fit  your  particular 
window  space.  Use  as  rich  mate- 
rials as  your  front  demands.  Here 
is  a  description  of  the  construction 
of  this  particular  one — anyone  can 
build  one  as  good,  many  can  im- 
prove it.  Nail  four  10  inch  boards, 
22  inches  long  into  a  square  cube.  Make  two 
frames  18  inches  wide,  4  feet  high  and  cover  box 
and  frames  with  bright  yellow  cloth  such  as  perca- 
line,  satine,  or  cheap  satin.  Nail  the  frames  to 
back  of  box  to  support  them,  place  a  three  inch 
wide  covered  board  across  the  top  to  set  Records  on 
and  by  pinning  the  booklets  in  position  shown  and  cut- 
ting the  yellow  portion  away  on  the  center  ticket,  past- 
ing a  piece  of  scrap  cardboard  to  the  back  to  stiffen 
it,  you  have  completed  the  setting  with  the  exception 
of  the  "postman"  cut  out  and  sign  that  reads  "  Here's 


a  letter  for  you,  step  in  and  leave  your  address." 

Get  the  sign  made  locally  size  14  x  22  and  tack 
to  front  of  box. 

Write  to  Advertising  Department,  Thos.  A. 
Edison,  Inc.,  enclosing  30c  in  stamps  and  we  will 
mail  you  an  airbrushed  portrait  of  postman  which 
you  can  paste  on  heavy  cardboard  and  cut  out 
around  the  outline  with  a  sharp  knife. 

How  many  will  avail  themselves  of  this  offer  and 
boost  the  Blue  Amberol? 

13,000  is  our  guess,  don't  disappoint  us. 


6000  MILES  TO  EDISON  JOBBERS 

THE  Des  Moines  Register  and  Leader  recently 
contained  the  following  interesting  item  con- 
cerning  an   order   addressed    to   Harger   and 
Blish,  Edison  Jobbers  in  Des  Moines,  Iowa: 

FAME  OF  DES  MOINES'  MOTTO  REACHES 

GERMANY 

Traveling  a  quarter  of  the  distance  around  the 

earth  without  being  stopped  once  for  want  of  better 

direction,  a  letter,  the  envelope  of  which  bore  only 


the  motto  of  the  City  of  Certainties,  was  delivered 
in  Des  Moines  yesterday.  The  letter  had  come 
from  Nurnberg,  Germany,  6,000  miles  away,  "  To 
Harger  &  Blish,  Des  Moines  Does  Things,"  was  the 
inscription  on  the  envelope. 

It  is  believed  the  letter  was  not  mailed  with  a 
deliberate  attempt  to  test  the  familiarity  of  postal 
clerks  with  the  motto.  The  letter  heads  of  the 
Des  Moines  firm  to  which  the  order  from  Germany 
was  sent  uses  the  motto  as  a  date  line,  so  it  is 
thought  the  style  of  address  was  due  to  ignorance. 


EDISON  PHONOGRAPH  MONTHLY  FOR  NOV.,  1912 


11 


BLUE   AMBEROL    WINDOW 


THEY'RE  TRUE  BLUE-LET  DISPLAY 
No.  25  TELL  THE  NEWS 

manent  fixtures.  When  they  cease  to  attract, 
become  dingy  and  faded,  discard  them  for  the  new. 
They  are  worth  the  price  for  the  length  of  time 
they  look  well.  Do  not  expect  them  to  stand 
direct  sunlight  for  a  month  and  still  be  attractive. 
If  you  have  never  bought  an  Edison  display  we 
urge  you  to  begin  now.  No  Dealer  should  miss 
Display  No.  25.  Early  orders  help  us  to  reduce 
the  cost  of  future  displays.  Send  yours  in  without 
delay. 


We  have  purposely  omitted  showing  a  Phono- 
graph with  this  setting.  The  camera  only  gives 
a  direct  view  and  we  want  you  to  see  all  of  this 
pretty  design.  We  are  satisfied  that  this  design 
is  tasteful  enough  and  dignified  enough  to  serve 
as  a  centerpiece  in  the  finest  store  window.  As  to 
setting  up,  it  is  the  simplest  display  we  have-  yet 
announced.  Just  open  it  out  gently,  insert  the  top 
sign  and  it  is  complete. 

If  you  desire  to  push  Blue  Amberol  Records  and 
stir  up  business  send  in  your  order  for  this  display 
at  once.  Do  you  ever,  spend  any  money  for  show 
cards?  If  so  you'll  know  that  the  top  sign  alone  is 
worth  more  than  we  ask  for  the  entire  design. 
There  are  many  Dealers  who  evidently  do  not 
read  the  descriptions  of  our  displays.  Every 
mail  brings  an  inquiry  as  to  whether  a  window  so 
many  feet  wide  will  accommodate  a  display.  We 
have  produced  displays  for  small  windows  for 
months  and  always  designate  the  space  they  require. 
This  display  is  3  feet,  6  inches  wide,  5  feet  high, 
15  inches  deep.    Price  32.00. 

It  might  be  well  to  add  a  word  concerning  the 
life  of  a  display  or  show  card.    They  are  not  per- 


SAPPHIRE  SPEAKERS  NOT 
EXCHANGEABLE 

THERE  seems  to  be  some  confusion  of  ideas 
among  Dealers  concerning  the  exchange  of 
sapphire  reproducers  for  the  new  diamond 
speakers.  It  will  be  impossible  for  us  to  replace 
the  sapphire  reproducers  now  in  Dealers'  stock 
with  the  diamond  reproducers  now  forming  part 
of  the  regular  machine  equipment.  Dealers  will 
realize  that  we  can  make  no  possible  use  of  these 
sapphire  points  and  at  the  same  time  that  they, 
the  Dealers,  can  make  very  good  use  of  them. 

The  sapphire  point  can  be  used  upon  both  wax 
and  "Blue"  Records  while  the  diamond  point  can 
be  used  only  on  the  latter.  Although  we  are  work- 
ing to  the  limit  of  our  capacity  in  our  efforts  to  turn 
out  enough  Blue  Amberols,  it  will  be  some  time 
before  every  Dealer  will  have  a  very  large  stock  of 
Blue  Amberols.  But  when  he  sells  a  machine 
equipped  with  a  diamond  reproducer,  he  limits  his 
customer's  choice  of  Records  to  the  Blue  Amberols, 
because  the  diamond  would  quickly  destroy  the 
wax  Records  by  reason  of  its  increased  weight  and 
general  construction. 

On  the  other  hand,  if  he  sells  a  Phonograph 
equipped  with  a  sapphire  point  his  whole  Record 
stock  is  available  to  the  customer  since  the  sapph- 
ire, and  particularly  the  Model  "  O,"  gives 
excellent  results  with  the  Blue  Amberol.  In  that 
way  the  sapphire  points  instead  of  being  undesirable, 
are  really  valuable  in  that  they  will  help  to  reduce 
the  old  wax  Record  stock.  We,  therefore,  urge 
all  Dealers  to  push  the  sale  of  sapphire-equipped 
machines  while  their  Blue  Amberol  stock  is  still 
low,  in  order,  to  more  quickly  reduce  their  old  wax 
Record  stock. 


See  page  19  for  important  announcements 
concerning  "Gem"  and  Model  "N"  Speaker. 


12 


EDISON  PHONOGRAPH  MONTHLY  FOR  NOV.,  1912 


Amberola  HI  Makes  Hit 


WE  have  been  re- 
ceiving compli- 
mentary letters 
from  delighted  purchasers 
of  the  Amberola  III, 
among  them  the  following 
from  C.  M.  Hill,  of  Pearl 
River,  N.  Y.:- 

u  I  have  always  admired  the 
sweetness  of  tone  of  your  Phono- 
graphs and  I  have  had  a 
Standard  a  long  time.  I  recent- 
ly purchased  an  Amberola  III, 
and  I  must  say  that  it  is  the 
clearest  and  sweetest  sounding 
instrument  I  ever  heard.  Mr. 
Edison  certainly  leads  all  others 
for  the  good  qualities  of  sound 
reproducing  instruments ." 

TT7HEN  a  man  is  so 
**  pleased  with  the 
Amberola  III,  that  he 
writes  such  a  letter  spon- 
taneously it  shows  beyond 
question  that  the  machine  is  all  and  more  than  we 
claimed  it  to  be.  Get  a  good  supply  of  these  latest 
Edison  machines  in  stock  for  the  holidays— they  are 
quick  sellers. 

List  Price  $125  in  the  United  States; 
$150  in  Canada 


EDISON  PHONOGRAPH  MONTHLY  FOR  NOV.,  1912 


13 


New  Edison  Records 


EDISON  BLUE  AMBEROL  RECORDS 

DECEMBER,  1912 

AN  effort  will  be  made  to  ship  the  Edison  Blue  Amberol  Records  listed  below 
from  Orange  in  time  to  reach  all  Jobbers  in  the  United  States  and  Canada 
before  November  20th,  1912.  Jobbers  may  and  will  immediately  re-ship 
to  Dealers.  The  Records  may  be  placed  on  sale  as  soon  as  received.  Supplements 
and  Phonograms  will  be  shipped  with  Records  to  Jobbers,  who  will  in  turn  re-distribute 
to  Dealers  These  also  may  be  sent  out  as  soon  as  received.  Dealers  should  place 
orders  for  these  Records  with  Jobbers  at  once,  to  insure  prompt  shipment  when 
Jobber's  stock  is  received. 

THOMAS  A.  EDISON,  INCORPORATED 

ORANGE,  N.  J.,  U.  S.  A. 


BLUE  AMBEROL  CONCERT  LIST 

75  cents  each  in  the  United  States;    $1.00  each  in  Canada 


28103     Ben  Bolt    {Nelson  Kneass) 


Eleonora  de   Cisneros 


Contralto  solo,  orchestra  accompaniment 


"Sweet  Alice  Ben  Bolt,"  as  the  song  is  familiarly  called,  is  so 
well-known  as  to  require  no  special  introduction.  It  is  one 
of  the  "heart  songs"  that  find  welcome  in  every  home.  Elean- 
ora  de  Cisneros,  the  operatic  contralto  who  has  appeared  at  the 
Metropolitan  Opera  House  and  who,  in  1911,  toured  Australia 
with  Mme.  Melba,  here  sings  it  with  the  careful  simplicity 


that  it  needs,  and  yet,  notwithstanding  this  simplicity,  the 
masterful  control  the  artist  has  of  her  voice  is  clearly  evident. 
A  slight  suggestion  of  the  wonderful  dramatic  quality  of  thri 
contralto  can  here  be  noticed  in  her  voicing  of  the  very  last 
two  notes  of  the  song.  Words  and  music  by  Nelson  Kneas*. 
Published  by  the  Oliver  Ditson  Co.,  Boston,  Mass. 


28105     Hymn  to  the  Emperor- 


-"  Kaiser  Quartet  "  {Haydn)  The  Olive  Mead  String  Quartet 

First  and  second  violins,  viola  and  'cello 


Franz  Josef  Haydn  (1732-1809),  in  January  1797,  when  at 
the  height  of  his  fame,  composed  what  became  the  Austrian 
National  Anthem,  "Gott  erhalt  Franz  den  Kaiser,"  known 
as  the  "Emperor's  Hymn,"  which  was  sung  at  all  the  princi- 

fal  theatres  in  Vienna  on  the  Emperor's  birthday,  February 
2th,   1797.     Haydn  afterwards  employed  it  as  the   rheme 
for  four  variations  in  his  famous  "Kaiser  Quartet"  op.  77. 


The  Olive  Mead  Quartet,  composed  of  Olive  Mead,  first 
violin;  Vera  Fonaroff,  second  violin;  Gladys  North,  viol,a, 
and  Lillian  Littlehales,  violincello,  gives  the  theme  of  the 
third  variation  for  'cello  and  also  the  finale  of  the  quartet. 
This  is  a  beautiful  Record  of  a  hymn  which  is  famous  both 
from  an  historical  and  a  musical  point  of  view.  Lovers  of 
"chamber  music"  will  find  it  an  unusually  desirable  Record. 


28106     Ave  Maria  {Bach-Gounod)  Marie  Rappold  and  Albert  Spalding 

Soprano  solo,  with  violin  obligato,  orchestra  accompaniment 


This  most  celebrated  of  all  the  Ave  Marias  has  always  been 
regarded  as  a  remarkable  musical  work.  It  is  a  sacred 
melody,  written  by  the  great  master,  Charles  Gounod,  and 
adapted  by  him  from  an  air  found  in  the  1st  Prelude  of 
Johann  Sebastian  Bach.  It  is  here  sung  in  Latin  by  Marie 
Rappold,  one  of  the  most  noted  dramatic  sopranos  of  to-day, 
with  violin  support  of  Albert  Spalding,  the  famous  virtuoso. 


Needless  to  say,  the  technical  rendition  given  by  these  artist* 
is  perfect.  The  number  is  arranged  as  it  is  generally  per- 
formed in  churches  and  on  the  concert  stage,  first  as  a  violin 
solo,  and  then  as  soprano  solo  with  violin  obligato.  This  it 
a  Record  which  combines  all  the  elements  of  perfection — 
a  masterful  composition,  and  a  thoroughly  artistic  rendition. 
Published  by  the  Oliver  Ditson  Co.  .Boston,  Mass. 


28111     The  Day  is  Done    {M.  W.  Balfe) 

Contralto  solo,  orchestra  accompaniment 


Christine  Miller 


Michael  William  Balfe  was  born  in  Dublin,  May  ISth,  1808. 
Early  in  his  career  he  was  violinist  in  the  Drury  Lane  orches- 
tra in  London.  He  also. sang  in  London  and  the  provinces. 
Later,  failing  as  manager  of  an  opera  troupe,  he  went  to  Paris 
for  a  few  years,  and  returned  to  England  in  1843,  with  what 
proved  to  be  his  most  famous  work,  the  opera  "The  Bohemian 
Girl"  which  became  an  overwhelming  success.  Balfe  has 
written  numbers  of  other  operas,  and  a  great  many  songs, 


but  none  has  brought  him  the  fame  that  has  come  from 
that  particular  one.  "The  Day  is  Done,"  is  a  well-known 
song  in  England,  a  musical  setting  for  Longfellow's  beautiful 
poem.  It  is  typical  of  Balfe's  music,  which  is  universally 
tuneful,  but  never  shallow.  The  mellow  contralto  of  Christine 
Miller,  who  is  now  a  universal  favorite,  is  heard  to  great 
advantage  in  this  selection.  Published  by  the  Oliver  Ditson 
Co.,  Boston,  Mass. 


14  EDISON  PHONOGRAPH  MONTHLY  FOR  NOV.,  1912 

28112     The  Snowy  Breasted  Pearl   {Joseph  Robinson)  Orville  Har<old 

Tenor  solo,  orchestra  accompaniment 
"The  Snowy  Breasted  Pearl"  is  an  old  Irish  melody  or  Orville  Harrold,  the  American  tenor,  who,  under  the  direction 
folk  song,  arranged  by  Joseph  Robinson  with  words  by  of  Oscar  Hammerstein,  rose  to  fame  both  here  and  abroad, 
Stephen  Edward  de  Vere.  The  words  of  a  young  Irish  lad,  has  splendid  opportunities  for  displaying  the  sympathetic 
describing  his  sweetheart,  are  written  around  a  very  pretty  quality  and  flexibility  of  his  magnificent  voice,  and  neglects 
sentiment,  and  the  music  forms  a  most  appropriate  setting,      none  of  them. 

BLUE  AMBEROL  REGULAR  LIST 

50  cents  each  in  the  United  States;    65  cents  each  in  Canada 

1501     Semiramide  Overture   (Rossini)  American  Standard  Orchestra 

Although  Rossini  probably  wrote  the  opera  "Semiramide"  him,  he  felt  justified  in  using  it,  no  matter  what  the  source, 

with  more  .care  than  he  was  in  the  habit  of  devoting  to  his  And  indeed,  considering  his  habitual  hurry  and  carelessness, 

work,  the  statementneed  not  imply  that  he  spent  very  much  it  is  surprising  that  he  did  not  borrow  more  frequently.    His 

time  or  energy  over  it,  for  this  celebrated  musician,  the  most  enemies  ridiculed  his  methods,  but  Rossini  remained  unruffled 

sought  after,  best  paid,  and  famous  operatic  composer  of  and  nothing  seemed  able  to  injure  his  popularity.  The  overture 

his  time,  was  so  extremely  versatile  andfluent  that  an  extra  from  "Semiramide"  is  considered  one  of   the   few   greatest 

opera  or  two  was  a  mere  incident  in  his  work.     It  is  said,  overtures  ever  written.    It  serves  well  to  show  Rossini's  florid 

in  fact,  that  the  "Barber  of  Seville"  one  of  Rossini's  best  style,  which  is  typical  of  his  music  as  a  whole.     The  cele- 

known  operas,  was  dashed  off  with  his  characteristic  haste  brated  horn  quartet,  which  is  presented  in  the  overture,  is 

in  a  period  of  thirteen  days.     His  ability  to  compose  with  said  to  have  furnished   Verdi   with   his   inspiration   for  the 

such  a  speed  is  partly  accounted  for  by  the  fact  that  he  "Miserere"  and  which  it  does,  indeed,  resemble.     Published 

himself  acknowledged  that  when  an  effect,  or  an  aria  pleased  by  Carl  Fischer,  New  York  City. 

1504  Roses  Bloom  for  Lovers — "  The  Rose  Maid  "  (Bruno  Granichstaedten)         Grace  Kerns 

Soprano  solo,  orchestra  accompaniment 

From  abroad,  the  merry  tunefulness  of  the  Viennese  operetta  duction,  so  much  so,  indeed,  that  one  does  not  have  to  attend 

"The  Rose  Maid"  has  found  its  way  to  Broadway,  where  all  the  performance  to  hear  it,  as  every  audience  comeswhistling 

lovers  of  light  opera  are  enthusiastic  over  the  delicate  charm  from  the  Globe  Theatre  (where  at  the  time  of  this  writing 

of  its  music.     This  dainty  waltz,  "Roses  Bloom  for  Lovers"  the  play  has  been  for  nine  months),   and  it  is  invariably 

was  introduced  by  Adrienne  Augarde,  who  is  styled  "The  "Roses  Bloom  for  Lovers"  that  they  whistle.    Miss  Kerns  is  » 

International  Soubrette  Favorite,"   which  no  doubt  she  is,  new  Edison  soprano  and  the  delicate  clearness  of  her  voice 

anLi  J.  Humbird  Duffy,  a  tenor  who  is  well  liked  by  metro-  is  here  displayed  to  excellent  advantage.    Words  by  Robert  B. 

politan  audiences.     The  song  proved  the  "hit"  of  the  pro-  Smith;   publishers,  Jos.  W.  Stern  &  Co.  New  York  City. 

1505  When  You're  Away— "The  Winsome  Widow"  (Bert  Grant) 

Helen  Clark  and  Harvey  Hindermyer 

Mezzo-soprano  and  tenor,  orchestra  accompaniment 

"The  Winsome  Widow,"  a  musical  play  of  rather  unusual  in  the  play  the  antics  of  the  principal  comedian,   during  the 

merit,  has  enjoyed  a  phenomenal  run  in  New  York  City,  not  time  the  selection  is  being  sung,  tend  to  detract  from  the 

only  because  of  the  cleverness  of  its  libretto,  but  rather  by  effectiveness  of  the  song  itself,  we  give  the  serious  treatment 

reason  of  the  tunefulness  of  its  music.     The  duet,  "When  to  which  it  is  justly  entitled.     The  words  are    by   Seymour 

You're  Away,"  here  sung  by  Helen  Clark  and  Harvey  Hin-  Brown  and  Joe  Young.      Publishers,  Jerome  H.  Remick  & 

dermyer,  is  one  of  the  "hits"  of  the  performance.    Although  Co.,  New  York  City. 

1506  Over  the  Waves  Waltz  (Juventino  Rosas)  New  York  Military  Band 

For  Dancing 
A  Record,  in  the  proper  tempo  for  dancing,  of  "Sobre  Las      Waves."     Probably  a  good  many  who  do  not  know  the  name 
Olas,"  the  popular  waltz  by  the  Mexican  composer,  Juventino      of  the  waltz  will  recognize  the  air,  which  is  often  heard  in 
Rosas.     It  is  best  known  under  the  English  title,  "Over  the     concert.    Publisher,  Carl  Fischer,  New  York  City. 

1508     Light  as  a  Feather  (T.  H.  Rollinson)  Charles  Daab 

Bells  solo,  orchestra  accompaniment 
An  elaborate  bells  solo  that  is  as  daintily  fantastic  as  its  name      Mr.  Daab  plays  with  a  precision  that  is  truly  remarkable, 
implies.     Not  the  least  enjoyable  feature  of  the  Record  is     The  recording  is  of  the  highest  order.     A  Record  that  again 
the    orchestra    accompaniment,    especially    in    the    clarinet     demonstrates  the  superiority  of  the  Edison  is  the  natural 
variations,  through  which, the  bells  jingle  a  merry  obligate      result.     Publishers,  The  Oliver  Ditson  Co.,  Boston,  Mass. 

1511     My  Uncle's  Farm  Golden  and  Hughes 

Vaudeville  specialty 
A  side-splitting  dialogue  between  two  chaps,  both  of  whom      qualify  as  members  of  the  Ananias  Club!     The  sketch  is 
possess  extraordinary  uncles,  who  in  turn  are  the  owners  of     wholly  enjoyable,  however,  and  will  "get  a  laugh"  whenever 
most  wonderful  farms.     The  boys  vie  with  each  other  in  an      played.     Towards  the  end  of  the  Record  Mr.  Golden  "cuts 
effort  to  prove  which  uncle  is  the  greater,  and  in  doing  so,      loose"  with  one  of  his  characteristic  darkey  songs. 

1514  The  Mocking  Bird— Fantasia   (Winner-Stobbe)  Charles  Daab 

Xylophone  solo,  orchestra  accompaniment 
Stobbe's  arrangement  of  Winner's  familiar  melody  "The  splendid  exhibition  of  technical  skill,  aside  from  the  enjoy- 
Mocking  Bird"  is  an  exceedingly  difficult  one,  but  the  agility  ment  to  be  derived  from  the  beauty  of  the  melody  itself, 
of  a  xylophone  when  handled  by  one  as  skillful  as  Mr.  Daab,  The  popularity  of  Mr.  Daab's  Records  sustains  our  judgment 
is  fully  equal  to  the  occasion.  The  runs  and  complicated  in  securing  his  exclusive  services.  This  arrangement  pub- 
variations  hold  no  terrors  for  him,  and  the  rendition  is  a      lished  by  Carl  Fischer,  New  York  City. 

1515  Anchored  (Watson-Page)  Knickerbocker  Quartet 

Male  votces,  orchestra  accompaniment 

"Anchored,"  bylMichael  Watson  and  N.  Clifford  Page,  with  sufficiently  pleasing.     It  is  rendered  by  the  Knickerbocker 

words  by  Samuel  K.  Cowan,  has  that  robust,  inspiring  swing  Quartet  of  male  voices  in  an  especially  able  manner,  and  the 

very  suggestive  of  the  sea.     The  song  is  not  sentimental  in  result  is  particularly  happy,  as  the  song  seems  most  fitted  to 

character,   nor  dignified.     It   is   full  of  vigor,   and   energy,  this    form    of    treatment.     Publishers,  Oliver    Ditson    Co., 

The  phrases  are  well  balanced,  however,  and  the  melody  Boston,  Mass. 

1516  Just  Before  the  Battle,  Mother  (Geo.  F.  Root)  Will  Oakland  and  Chorus 

Counter-tenor  and  chorus,  orchestra  accompaniment 

George   Frederick  "Root  "was   born   at   Sheffield,   Mass.,  on  rapid  and  in  1844  he  moved  to  New  York  City,  becoming 

August  30th,  1820.     He  early  became  the  pupil  of  a  noted  organist  at  the  Church  of  the  Strangers.     He  also  taught 

organist  in  Boston'named  Geo.  J.  Webb.  ^His  progress  was  singing  at  various  institutions  during  this  period.     In  1850 


EDISON  PHONOGRAPH  MONTHLY  FOR  NOV.,  1912  IS 

he  went  to  Paris  for  a  year's  study,   and  upon  his  return  Battle   Cry   of   Freedom,"    "Tramp,   Tramp,   Tramp"    and 

successfully    produced    his    first    large    work,    the    cantata,  "Just   Before   the   Battle,   Mother,"   the   latter  less   martial 

"Flower   Queen."     He   wrote   several   cantatas   which    were  than  the  others,  and  written  more  on  the  style  of  the  "heart 

uniformly  well  received,  numbers  of  part  songs,  and  much  songs"   of  the   period.     Mr.   Oakland   catches  the   spirit  of 

church    music.     His    fame    after   all    these    years,    however,  the  song,   and   the  chorus  effects  and   inspiring   bugle  call* 

rests  entirely  upon  his  popular  soldier  songs  such  a3  "The  are  especially  well  handled. 

1520  Nita  Gitana  {Reginald  de  Koven)  Reed  Miller 

Tenor  solo,  orchestra  accompaniment 
Among  the  great  variety  of  songs  of  Reginald  de  Koven,  it  Spanish  songs  strictly  adhered  to.  \Ve  present  it  by  Reed 
is  doubtful  if  there  is  one  which  equals  the  brilliancy  and  Miller,  whose  powerful  tenor  voice  is  heard  to  advantage,  and 
beauty  of  "Nita  Gitana."  It  is  written  after  the  style  of  who  is  supported  by  an  admirably  well-balanced  orchestra 
a  Spanish  serenade,  with  the  swinging  rhythm  portrayed  by  accompaniment.  Words  by  F.  E.  Weatherley;,  published  by 
castenets,  and_the  peculiar  minor  modulations  so  typical  of      G.  Schirmer,  New  York  City. 

1521  By  the  Light  of  the  Silvery  Moon  (Gus  Edwards)  Ada  Jones  and  Male   Quartet 

Popular  song,  orchestra  accompaniment 
"By  the  Light  of  the  Silvery  Moon,"  one  of  Gus  Edwards  cause  of  its  success  the  publishers  have  been  swamped  with 
great  successes,  has  become  so  popular  that  practically  every-  "moon"  and  "spoon"  songs,  none  of  which,  however,  have 
body  knows  it.  If  was  purchased  by  Jerome  H.  Remick  &  as  yet  achieved  the  popularity  of  their  original.  It  is  here 
Co.,  New  York  for  the  unprecedented  sum  of  310,000,  the  sung  by  Ada  Jones,  in  her  familiar  way,  and  she  is  well  as- 
highest  price  ever  paid  for  a  song  at  that  time.  Its  success  was  sisted  by  a  male  quartet  who  lose  no  opportunities  to  intro- 
immediate,  and  soon  spread  throughout  the  country.  It  was  d-uce  all  the  "harmony"  effects  possible.  Words  by  Edward 
the  first  of  the  songs  having  "moon"  as  their  theme,  and  be-      Madden. 

1524  Silver  Bell   (Percy  Wenrich)  Ada  Jones  and  Billy  Murray 

Indian  love  song,  orchestra  accompaniment 

An  Indian  love  song,  in  ragtime,  which  has  equalled  if  not  A  bells  solo,  with  violin  variations   of  the  melody,  is  intro- 

surpassed  in  popularity  any  song  of  its  type  yet  published,  duced  between  each  repetition  of  the  chorus,  a  novel  feature 

The  words  are  attractive,  more  so  than  usual,  and  the  spark-  of -which   is   Mr.    Murray's    singing   the    refrain    of   "Home 

ling  rhythm  of  the  two-step  melody  captivates  at  the  first  Sweet  Home,"  entirely  independent  of  the  song,  which  Miss 

hearing.     This   rendition   calls  for  warmest  praise   as  both  Jones  maintains  alone.     This  Record  vies  with  the  largest 

Miss  Jones  and  Mr.  Murray  seem  to  have  outdone  themselves,  sellers  we  have  ever  catalogued.    Words  by  Edward  Madden. 

1525  The  Rosary  (Ethelbert  Nevin)  Elizabeth  Spencer  and  Knickerbocker  Quartet 

Soprano  and  male  voices,  orchestra  accompaniment 

It  seems  too  bad   indeed  that  Ethelbert  Nevin  could  not  touch  of  sadness.     He  developed  a  style    unmistakably   his 

have  lived  a  little  longer,  for  when  we  lost  him,  we  lost,  with  own,  and  unlike  MacDowell,  he  did  not  find  it  necessary  to 

E.  A.  MacDowell,  the  two  most  promising  composers  that  employ  new  harmonies,  or  curious  effects  of  dissonance  to 

America    possessed.      Unlike   MacDowell,    Nevin    never   at-  secure  this  individuality.     "The  Rosary "  is  without  doubt 

tempted  the  pretentious  concertos,  or  symphonies,  but  was  the  greatest  song  Nevin  ever  wrote,  and  indeed  it  is  hardly 

content  to  develop  his  genius  for  light  piano  sketches  and  equalled  by  any  other  song  of  its  kind.     No  wonder  Nevin 

songs.    He  was  above  the  old  idea  that  to  be  a  great  composer  was  so  delighted   with   this   melody   when   he  conceived   it. 

it  was  necessary  to  compose  a  great  orchestral  work.     He  It  seems  more  delightful  than  ever  in  the  special  arrangement 

rightly  believed  that  the  lighter  forms  were  equally  important,  we  have  given  it.     The  words  written  by  Robert  Cameron 

and  he  held  strictly  to  that  belief.     His  music  is  uniformly  Rogers  are  second  only  to  the  music  in  beauty  and  interest, 

graceful  and  delicate,  and  yet  with  an  almost  indefinable  Publishers,  G.  Schirmer,  New  York  City. 

1526  Teasing  Moon  (Henry  Marshall)  Walter  Van  Brunt 

Tenor  solo,  orchestra  accompaniment 

Another  of  the  "moon"  songs  so  popular  since  the  remark-  are  taken  bodily  from  the  famous  sextette  from  "Florodora" 

able  fame  of  their  prototype,  "By  the  Light  of  the  Silv'ry  three  of  whose  members  were  afterwards  involved  in  notor- 

Moon."    This  one  is  far  above  the  average,  however,  with  a  ious  murder  trials.     We  hope  that  this  will  not  establish  a 

dainty  swing  throughout  both  verse  and   chorus,   which  is  precedent  for  "Teasing  Moon."    Words  by  Henry  Marshall; 

particularly  pleasing.    The  humming  portions  of  the  chorus  publishers,  Jerome  H.  Remick  &  Co.,  New  York  City. 

1532  Dixie  Medley  Fred  Van  Eps 

Banjo  solo,  orchestra  accompaniment 
Have  you  ever  heard  "Dixie"  played  in  public,  under  any      reason  for  the  song's  great  popularity.     Mr.  Van  Eps  plays 
circumstances,  that  it  was  not  greeted  by  a  storm  of  applause?      it  twice  on  this  Record.     The  other  airs  in  the  medley  are 
If  you  ever  get  down  to  reasoning  why  this  condition  exists      "My  Old  Kentucky  Home,"  "Arkansas  Traveler,"  "Suwanee 
you  will  probably  decide  that  the  music  itself  is  the  real      River,"  "Turkey  in  the  Straw"   and   "The  Quilting  Party." 

1533  Tell  Mother  I'll  Be  There  (Char.  Fillmore) 

James  F.  Harrison  and  Edison  Mixed  Quartet 

Baritone  solo  with  mixed  chorus,  orchestra  accompaniment 

"Tell  Mother  I'll  Be  There,"  is  called  an  "Alexander  Revival  profoundly   impressive   rendition   of   this   beloved    hymn    is 

Hymn"  by  its  publishers,  as  it  was  a  great  favorite  at  the  given  by  Mr.  Harrison  and  our  mixed  quartet.     Its  inspiring 

huge  meetings  held  by  the  great  evangelist,  Charles  M.  Alex-  sentiment  and  pathetic  story  go  straight  to  the  heart  of  its  hear- 

ander,  who  now  owns  and  exclusively  controls  the  song.    A  ers.  Published  by  the  Fillmore  Music  House,  New  York  City. 

1534  Oh!  You  Circus  Day  Medley  Joe  Belmont 

Whistling,  orchestra  accompaniment 

Joe  Belmont  has  been  in  Europe  for  two  or  three  years  gomery  and  Moore  and  was  the  song  hit  of  "Hanky  Panky;" 
delighting  audiences  over  there  with  his  whistling,  and  "Mammy's  Shufflin  Dance,"  sung  with  great  success  by 
makes  his  re-appearance  here  with  a  "cracking"  good  medley  Clarice  Vance  in  vaudeville  and  "I'd  Love  to  Live  in  Love- 
including  "Oh!  You  Circus  Day,"  which  was  sung  by  Mont-  land  With  a  Girl  Like  You."     A   unique  Record. 

1537     List!  The  Cherubic  Host^"  The  Holy  City"   (Gaul) 

Chorus  of  Female  Voices  and  Frank  Croxton 

Alfred  Robert  Gaul  is  a  well  known  English  composer  and  in  this  country.     It  is  presented  by  a  chorus  of  female  voices, 

organist.    "The  Holy  City"  from  which  this  selection  is  an  and  Frank  Croxton,  the  favorite  basso,  with  harp,  organ  and 

extract,   is   considered  _  the   composer's   masterpiece,   and   is  orchestra  accompaniment.  While  none  of  Gaul's  compositions 

his  best  known  oratorio.     "List  the  Cherubic  Host"  is  the  have  secured  very  much  respect  in  the  world  of  music,  they 

best  known  portion  of  the  oratorio,  and  is   frequently  used  have  attained  considerable  popularity   among  the  masses,  a 

both  as  a  concert  and  a  church  number  by  leading  singers  large  portion  of  which  is  directly  due  to  this  number. 


16  EDISON  PHONOGRAPH  MONTHLY  FOR  NOV.,  1912 

1538     I  Will  Love  You  When  the  Silver  Threads  are  Shining  Among  the  Gold 

{F.  H.  Klickmann)  Manuel  Romain 

Tenor  solo,  orchestra  accompaniment 
A  new  sentimental  ballad  that  fits  Mr.  Romain's  tenor  voice      olcT  ballad  cannot  fail  to  be  touched  by  the  sentiments  con- 
to  perfection.     As  its  title  suggests,  the  lyrics  are  written      veyed  in  this  newer  song,  while  many  others  will  doubtless 
around  the  old  familiar  "Silver  Threads  Among  the  Gold"      want  to  hear  the  original,  through  this  introduction.     Music, 
and  a  few  strains  of  that  song  are  introduced.    Lovers  of  the      F.  Henri  Klickmann;  words,  Roger  Lewis. 

1540     Under  the  Big  September  Moon  (/.  C.  Atkinson)  Campbell  and  Gillette 

The  old,  old  story  of  Jove  making,  still  under  the  same  old  pleasing,   and   this  Record   will   go  far  toward  maintaining 

moon,  but  this  time  with  a  particular  moon  and  set  to  a  differ-  their  already   established   reputation.     Words  by  Powell   I. 

ent  tune,  and  a  catchy  tune  at  that.    The  admirable  blending  of  Ford.     Published  by  Jerome  H.  Remick   &    Co.,  New   York 

the  voices  of  Campbell  and  Gillette  makes  the  song  especially  City. 

1542     My  Hula,  Hula  Love  {Percy  Wenrich)  Metropolitan  Quartet 

Mixed  voices,  orchestra  accompaniment 

"My  Hula,  Hula  Love"  an  American  ragtime  idea  of  native  The  selection  is  here  rendered  by  the  Metropolitan  Quartet 

Hawaiian  melody,  was  composed  by  Percy  Wenrich,  writer  of  mixed  voices,  and  in  the  several  choruses  Hawaiian  instru- 

of  "Silver  Bell,"  and  numerous  other  pieces  of  similar  char-  mental   effects  have  been   introduced.     The  last  chorus  it 

acter  and  popularity.     The  song  was  introduced  to  metro-  sung  in  subdued  tones  with  the  air  alternately  sung  and  then 

politan  audiences  by  Toots  Paka,  a  native  Hawaiian  dancer,  played  by  zither  and  guitar.     Words,  Edward  Madden;  pub- 

who  has  made  quite  a  success  in  vaudeville  in  this  country,  lishers,  Jerome  H.  Remick  &  Co.,  New  York. 

1546  For  This  {Reginald  de  Koven)  Charles  W.  Harrison 

Tenor  solo,  orchestra  accompaniment 

"For  This,"  by  Reginald  de  Koven,  next  to  his  song,  "The  constructed  that  it  gives  the  singer  many  opportunities  for 

Sweetest  Story  Ever  Told,"  is  probably  the  most  popular  vocal  display,  and  also  at  least  one  chance  for  a  dramatic 

of  the  many  he  has  written.     The  poem  by  Leontine  Stanfield  touch,  which  Mr.  Harrison  does  not  fail  to  take  advantage 

is  of  exceptional  merit.     Indeed, -de   Koven   has  been  for-  of — noticeably  his  delivering  the  line  "I'd  gladly  die — for 

tunate  in  almost  always  choosing  words  which  have  a  dis-  this,"  with  a  pause  in  the  middle  of  the  phrase,  and  a  sudden 

tinction  of  their  own,  and  then  giving  them  a  musical  setting  change  to  the  sombre,  subdued  voicing  of  the  words,  "for 

which  carefully  preserves  their  moods  and  rhythm,  and  adds  this,"    that    is    most    impressive.     Publisher,    G.    Schirmer, 

to  their  beauty.     That  is  the  case  with  this  song,  which  is  so  New  York  City. 

1547  Silver  Threads  Among  the  Gold   {H.  P.  Danks)  Will  Oakland 

Counter-tenor  solo,  orchestra  accompaniment 

So  little  did  Chas.  W.  Harris,  the  first  publisher  of  "Silver  The  composer,  H.  P.  Danks,  has  been  dead  some  years,  but 

Threads  Among  the  Gold"  think  of  the  song  that  he  allowed  the  present  publishers  are  still  paying  royalties  to  his  heirs, 

it  to  lie  on  his  desk,  without  attention,  for  over  a  year  in  It  is  an  interesting  fact  to  know  that  more  copies  of  this  song 

manuscript   form.     He  finally   decided   to  use   it,   however,  have  been  sold  to  date  than  any  other  song  in  the  world, 

and  in  1873,  it  was  first  sung  in  public.     Its  success  was  Words  by  Eben  E.  Rexford.     The  song  is  now  published  by 

immediate,  and  ever  since  that  time  it  has  sold   steadily.  Hamilton  S.  Gordon,  New  York  City. 

1548  Good-Night,  Good-Night,  Beloved  {Pinsuti)  EmoS  Quartet 

Male  voices,  orchestra  accompaniment 

Ciro   Pinsuti,   the  celebrated    singing   teacher,   was   born   in  set   to  Jmusic,    makes   a    most   interesting   piece.     It   is   not 

Florence,  May  9th,  1829.     His  talent  developed  so  rapidly  written  in  the  brilliant  style  typical  of  Pinsuti,  as  the  words 

that  at  eleven  he  was  elected  an  honorary  member  of  the  are  not  adapted  to  that  manner  of  treatment.     The.  composer's 

Accad.  Filarmonica,  in  Rome.     In  after  years,  as  a  recipient  mastery  of  song  is  well  shown  by  thekmanner  in  which  he  has 

of  the  Order  of  the  Italian  Crown,  he  was  styled  "Cavaliere"  here  subdued  his  own  individuality  to  the  text  he  is  cxpress- 

Pinsuti.     His  published   works  include  one  opera,   together  irtg.     The    quartet    arrangement    we   present    is    interesting 

with  over  two  hundred  English  and  Italian  songs.     "Good-  and  beautiful,  as  the  music  lends  itself  admirably  to  this  form 

Night,  Beloved,"  the  poem  of  Henry  Wadsworth  Longfellow  of  presentation. 

1549  My  Sumurun  Girl  Medley  Fred  Van  Eps 

Banjo  solo,  orchestra  accompaniment 

Another  sprightly  banjo  Record  by  Mr.  Van  Eps,  this  time  Gaby  Glide,"  inspired  by  the  dancing  of  Gaby  Deslys  of 
a  medley  of  three  popular  New  York  song  " hits "— " My  Portuguese  fame,  and  "That  Baboon  Baby  Dance."  Pub 
Sumurun  Girl,"  from  the  Winter  Garden  production;  "The      lished  by  Shapiro,  New  York  City. 

1550  Casey  Jones  {Eddie  Newton)  Billy  Murray  and  Choi  us 

Comic  song,  with  male  chorus,  orchestra  accompaniment 

"Casey  Jones"  is  written  with  a  lilting  swing  that  not  only  funny  way,  is  certainly  great._    This  song  was  the  first  of  its 

seems  to  make  our  feet  start  pounding,  but  the  whole  body  kind,   and   undoubtedly   inspired    "Steamboat    Bill"    which 

sway   as    well.     Its    rhythm    is    irresistible   and    the   comic  runs  "Casey  Jones"  a  close  second.     Words  by  T.  Lawrence 

breathlessness  of  the  words,  telling  the  story  of  what  would  Seibert.     The    publishers,    The    Southern    California    Music 

ordinarily  be  somewhat  of  a  tragedy  in  such  a  ridiculously  Co.,  are  Edison  Jobbers  at  Los  Angeles,  Cal. 

1556  When  I  Waltz  With  You  {Albert  Gumble)  Charles  W.  Harrison 

Tenor  solo,  orchestra  accompaniment 

"When  I  Waltz  With  You,"  which  was  sung  in  the  Ziegfeld  strict,  rapid  waltz  time,  and  the  music  has  that  swaying, 
production  of  "The  Winsome  Widow,"  is  a  song  which,  dipping  rhythm,  so  seldom  found  in  many  so-called  "waltz 
entirely  aside  from  the  context  of  the  words,  cannot  fail  to  songs."  This  is  a  piece  of  exceptional  merit  and  is  worthy 
suggest  a  couple  dancing  in  a  rapid,  whirling  waltz.  Every  of  Franz  Lehar  at  his  best.  Words  by  Alfred  Bryan;  pub- 
note  in  the  song,  both  in  verse  and  chorus,  is  delivered  in  lishers,  Jerome  H.  Remick  &_Co.,  New  York  City. 

1557  Nearer  My  God  to  Thee  {Mason- Johnson)  Knickerbocker  Quartet 

Male  voices,  unaccompanied 

Lowell  Mason,  composer  of  the  immortal  hymn,  "Nearer  not  only  brought  him  'fame  but  wealth  as  well.     We  have 

My  God  to  Thee,"  was  born  in  Medfield,  Mass.,  January  here  given  a  most  harmonious  and  impressive  rendition  of 

8th,   1792,  and  died  in  Orange,  N.  J.,  August  11th,   1872.  the  beautiful   old    hymn.     The  arrangement  is  by  Herbert 

He  was  a  self-taught  musician  at  sixteen,  and  directed  the  Johnson  and   is    sung  by   male  voices  without  accorapani- 

church  choir  at  Medfield.     He  wrote  numerous  anthems  and  ment,  which,  we  think,  emphasizes   the   rare   beauty   of   its 

a  great  variety  of  hymns  and  sacred  music  of  all  kinds,  which  melody.     The  words  are  by  Sarah  F.  Adams. 


EDISON  PHONOGRAPH  MONTHLY  FOR  NOV.,  1912  17 

1562     The  Land  of  Golden  Dreams  (E.  F.  Dusenberry)    Elsie  Baker  and  James  F.  Harrison 

Contralto  and  baritone,  orchestra  accompaniment 

But  few  will  listen  to  the  quiet  melody  of  this  song  without  Harrison,  whose  contralto  and  baritone  voices  harmonize  so 

wanting  to  hear  it  again.     Although  not  religious  in  theme,  beautifully  as  to  make  the  Record  one  of  rare  interest  to  all, 

the  music  has  the  rhythm  and  harmony  very  suggestive  of  a  whether  they  be  lovers  of  sacred  or  secular    music.     Words, 

sacred  anthem      It  is  rendered  by  Elsie  Baker  and  James  F.  C.  M.  Denison;  publishers,  F.  B.  Haviland  Pub.  Co.,  N*.  Y. 

1565     \  Want  to  Love  You  While  the  Music's  Playing  {George  Botsford)        Heidelberg  Quintet 

Male  voices,  orchestra  accompaniment 
George  Botsford,  composer  of  the  famous  "Grizzly  Bear"  "I  Want  to  Love  You  While  the  Music's  Playing"  was  the 
was  sitting  in  a  restaurant  just  off  Broadway  not  long  ago,  result  of  their  collaboration.  The  music  has  a  catchy  swing, 
listening  to  the  various  ragtime  pieces  that  the  orchestra  and  the  strains  from  "Love's  Old  Sweet  Song"  are  well 
there  was  playing.  Finally  they  played  Molloy's  "Love's  rendered  by  the  Heidelberg  Quintet.  This  quintet  arrange- 
Old  Sweet  Song."  He  was  struck  with  its  beauty,  compared  ment  of  the  song,  by  the  way,  was  made  by  Mr.  Botsford 
with  what  had  gone  before,  and  straightway  decided  to  give  himself,  and  planned  to  completely  portray  his  idea  of  the 
his  opinions  musical  expression.  Jean  Havez  gave  him  song, which  he  says  it  does.  Published  by  Jerome  H.  Remick 
admirable  assistance  by  writing  the  words  so  cleverly,  and      &  Co.,  New  York  City. 

1568     On  a  Beautiful  Night  With  a  Beautiful  Girl   (Gus  Edwards) 

Walter  Van  Brunt  and  Chorus 

Tenor  and  chorus,  orchestra  accompaniment 
This  song,  written  by  Gus  Edwards,  was  featured  by  him  in      for  a  number  of  years.    He  is  probably  one  of  the  most  popu- 
his  several  vaudeville  acts.     It  was  soon  taken  up  by  many      lar  song  writers  of  to-day,  and  this  selection  is  well  up  among 
others,  and   became  so  successful  that  the  publishers  were      the  best  that'  he  has  produced.     The  words  are  by  Will  D. 
induced  to  purchase  the  rights  of  all  of  Gus  Edward's  songs      Cobb.     Published  by  Jerome  H.  Remick  &  Co.,  New  York, 
and  place  him  under  an  exclusive  contract  to  write  for  them 

1573     Lustspiel  Overture  (Keler-Bela,  op.  73)  Edison  Concert  Band 

The  130  odd  works  of  Keler-Bela,  the  eminent  Hungarian  brilliant  style  and  clever  orchestration.  "Lustspiel  Over- 
conductor,  soloist  and  composer,  consist  of  overtures,  dance  ture"  is  a  striking  example — its  individuality  showing  the 
music,  and  pieces  for  solo  violin,  all  distinguished  for  showy,      versatility  of  the  composer  in  a   most  convincing   manner. 

1575  Put  On  Your  Old  Grey  Bonnet  {Percy  Wenrich)  Joseph  A.  Phillips  and  Chorus 

Tenor  and  mixed  voices,  orchestra  accompaniment 

This  famous   march   song  by   Percy  Wenrich   and   Stanley  which  they  had  driven  fifty  years  before.    The  song  is  written 

Murphy,  has  held  a  high  place  in  public  favor  since  it  was  around    a    pretty   sentiment   and    this    arrangement    with    a 

introduced  about  three  years  ago.     An  old  couple  on  their  female  voice  taking  up  portions  of  the  words,  adds  an  effec- 

golden  wedding  day  rehearse  the  trip  to  the  church  at  Dover  tive  touch  of  realism.     Published  by  Jerome  H.  Remick  & 

in  the  same  old  shay  and  past  the^me  clover  fields,  through  Co.,<  New  York  City. 

1576  Rap,  Rap,  Rap,  Rap  On  Your  Minstrel  Bones  {Albert  Von  Tilzer)         Edward  Meeker 

Coon  song,  orchestra  accompaniment 
Albert  Von  Tilzer's  latest  minstrel  song  "Rap,  Rap,  Rap"  One  chorus  is  devoted  entirely  to  the  ""rapping  of  the 
has  a  rhythm  which  will  make  anyone  feel  like  doing  a  clog,  minstrel  bones"  which  are  rapped  most  energetically  while 
for  it  has  a  "swing"  and  "go"  that  is  absolutely  irresistible,  side  remarks  are  passed  by  the  admiring  participants  of  the 
Edward  Meeker  sings  it  with  all  the  dash  and  spirit  it  needs,  dance.  Words,  Lew  Brown;  publishers,  The  York  Music 
enunciating  every  word  clearly  in  his  characteristic  fashion.      Co.,  New  York  City. 

1581  Edelweiss  and  Almenrausch   (W.  Mangelsdorf)  Venetian   Instrumental  Trio 

Violin,  flute  and  harp 
"Edelweiss,"  meaning  "Pure  as  Snow,"  and  "Almenrausch,"  it  is  pleasing  to  listen  to,  and  interesting  because  of  its  type, 
meaning  "Highland  Flower, "is  the  title  of  this  composition  The  Venetian  Instrumental  Trio  has  presented  a  careful 
by  Mangelsdorf.  It  is  an  oberlander,  a  slow  waltz  of  folk  arrangement  for  the  violin,  flute  and  harp,  which  does  full 
dance  after  the  style  of  those  of  Southern  Germany  and  the  justice  to  the  selection.  Published  by  Carl  Fischer,  New 
Tyrol.    While  not  being  of  a  particularly  high  class  of  music,      York  City. 

1582  Luella  Lee  {Theodore  Morse)  Campbell  and  Gillette 

Tenor  duet,  orchestra  accompaniment 
"Luella  Lee"  is  called  by  its  composer  a  "southern  serenade."      and  Campbell  and  Gillette  have  rendered  it  here  in  a  very 
Aside  from  the  interest  of  the  words,  it  has  a  dainty  swinging      able  manner.     Words,  D.  A.  Esrom;    publishers,  Theodore 
melody  which  grows  more  charming  by  repeated  hearings,      Morse  Music  Co.,  New  York  City. 

1585  When  I  Carved  Your  Name  on  the  Tree  {Will  Arthur)  Harvey  Hindermyer 

Tenor  solo,  orchestra  accompaniment 
The  song  of  the  above  title  was  first  introduced  by  Arthur      It  is  a  song  ballad,  of  familiar  style,  recalling  its  predecessor, 
Aldridgeat  the  Winter  Garden,  New  York,  where  it  was      "All  That  I  Ask  of  You  is  Love"  the  words  of  which  were 
well  received.     Mr.  Aldridge  made  a  great  personal  hit  with      also  written  by  Edgar  Selden.    The  Edgar  Selden  Music  Co., 
the  song  which  was  written  by  Edgar  Selden  and  Will  Arthur.      New  York  are  the  publishers. 

1586  Weeping,  Sad  *nd  Lonely  {Henry  Tucker)  Elizabeth  Spencer  and  Chorus 

Soprano  and  chorus,  orchestra  accompaniment 
The  sombre,  sadness  of  this  melody  of  Tucker  is  a  beautiful      chorus  brings  out  many  beautiful  harmonies,  and  adds  a 
commentary  on  the  words  to  which  it  is  set.    It  is  rendered  by      touch  of  pathos,  well  in  keeping  with  the  character  of  the 
Elizabeth  Spencer  in  a  quiet  and  dignified  way.    The  humming      selection.    Words  by  Chas.  C.  Sawyer. 

1588     That  Mellow  Melody  {Geo.  W.  Meyer)  Anna  Chandler 

Ragtime  song,  orchestra  accompaniment 

Sam   M.    Lewis,   who   wrote   the   words  of  "That  Mellow  masterpiece,  all  through  the  chorus.     Anna  Chandler  sings 

Melody"  says  he  conceived  the  idea  of  the  song  while  hearing  the  song  with  much  spirit,  and  in  the  second  rendition  of 

Geo.  W.  Meyer  play  Schumann's  "Traumerei"  on  his  'cello,  the  chorus,  a  'cello  can  be  heard  following  the  voice,  and  yet 

The  idea  is  very  cleverly  worked  out  indeed,  both  in  the  words,  having  a  melody  of  its  own,  in  a  way  that  is  very  effective, 

and  also  the  music,  which  contains  suggestions' of  Schumann's  Words,  Sam  M.  Lewis;  publishers,  G.  W.  Meyers,  New  York. 

1600     Home  Sweet  Home  the  World  Over  (/.  Bodewalt  Lampe)  Edison  Concert  Band 

This  clever  selection  was  written  by  J.  Bodewalt  Lampe,  manner  in  which  it  might  be  played  in  various  countries. 

and  dedicated  to  John  Philip  Sousa  in  commemoration  of  It  really  amounts  to  a  burlesque  of  the  characteristics  of  the 

his  "Around  the  World"  tour.    By  means  of  clever  alteration  music  typical  of  the  several  countries,  with  their  pecularities 

of  tempo,  and  the  employment  of  various  different  combina-  greatly   exaggerated.     The   arrangements   for   Spain,    Italy 

tions  of  orchestral  instruments,  the  composer  has  taken  the  and  Scotland  are  especially  good.    Published  by  Jerome  H. 

familiar  melody  of  "Home  Sweet  Home"  and  described  the  Remick  &  Co.,  New  York  City 


18  EDISON  PHONOGRAPH  MONTHLY  FOR  NOV.,  1912 

1601  The  Holy  City  {Stephen  Adams)  Edwin  Skedden  and  Edison  Mixed  Quartet 

Tenor  and  mixed  chorus,  organ  accompaniment 

"The  Holy  City"  was  composed  by  Michael  Maybrick  under  Skedden  and  Edison  Mixed  Quartet  with  organ  accompani- 

the  pseudonym  of  Stephen  Adams.    The  composer  was  born  ment.    The  combination  is  a  particularly  happy  one  in  this 

in  Liverpool  in  1844,  and  at  an  early  age  became  a  baritone  instance,  and   the  beauties  of    the    selection   are  expressed 

singer  of  great  prominence.     As  an  anthem  it  stands  second  to  the  greatest  possible  advantage.    Words,  F.  E.  Weatherly; 

in  popularity  only  to  "Ttye  Palms."    We  present  it  by  Edwin  publishers,  Boosey  &  Co.,  New  York. 

1602  When  I  Get  You  Alone  To-Night   {Fred  Fischer)  Billy  Murray  and  Chorus 

Comic  song,  orchestra  accompaniment 

This  popular  song  was  written  by  Fischer,  McCarthy  and  and  is  being  sung  by  countless  vaudeville  performers  all  over 

Goodwin,  who  have  been  responsible  for  so  many  New  York  the  country.     Billy  Murray  renders  the   song   in  his  racy, 

successes.     This  one,  however,  seems  likely  to  outdo  them  swinging  style,  making  a  Record  that  everyone  must  enjoy 

all  in  popularity.     It  has  simply  taken  New  York  by  storm,  Published  by  Leo  Feist,  New  York  City. 

1603  Temple  Bells— "  Under  Many  Flags  "   {Manuel  Klein)         Irving  Gillette  and  Chorus 

Tenor  and  chorus,  orchestra  accompaniment 

This  attractive  number  from  "Under  Many  Flags,"  the  pleasing  by  constant  repetition.  The  song  is  given  by 
latest  production  at  the  New  York  Hippodrome,  is  without  Irving  Gillete  and  chorus,  and  the  many  thousands  who  are 
doubt  the  "hit"  of  the  performance.  While  its  melody  is  not  fortunate  in  being  able  to  see  the  Hippodrome  perform- 
very  suggestive  of  other  successes  of  the  past,  by  the  same  ance  are  assured  by  this  Record  of  a  faithful  rendition, 
composer,  yet  this  cannot  be  termed  a  fault,  as  Manuel  Mr.  Klein  also  wrote  the  words.  Published  by  M.  Witmark 
Klein  writes  such  tuneful  melodies  that  they  become  more  &  Son,  New  York  City. 

1604  Heimweh  (Longing  for  Home)   {Albert  Jungmann)         Venetian  Instrumental  Quartet 

Violin,  'cello,  flute  and  harp 

Albert  Youngmann  was  born  in  Prussia  in  1824,  and  died  in  piano    study.      It  has  a  plaintive  sadness  of  melody  which, 

Pandorf,  near  Vienna,  in  1892.     He  was  for  years  professor  while  written  in  a  rather  shallow  style,  is  not  easily  forgotten, 

at  the  St.  Cecilia  Academy  at  Rome,  and  later  became  founder  and  is  very  impressive  when  properly  rendered.     The  Venetian 

of  a  large  publishing  firm  in  Vienna.     He  has  written  a  large  Instrumental  Quartet,  consisting  of  violin,  'cello,  flute  and 

number  of  light  piano  compositions,   none  of  which   have  harp,  have  presented  a  very  carefully  balanced  arrangement 

attained   the  popularity  of  Heimweh   (Longing  for  Home),  which  brings  out  the  charm  of   the    selection   to   its  fullest 

This  is  a  very  simple  little  piece,  well  adapted  for  beginners  in  extent.     Published  by  the  Oliver  Ditson  Co.,  Boston,  Mass. 

1605  Hitchy  Koo  {Muir  and^ Abrahams)  Collins  and  Harlan 

Coon  duet,  orchestra  accompaniment 

"Hitchy  Koo"  has  proved  one  of  the  most  popular  songs  of  by  everyone  when  dancing  to  the  latter  music.     Those  who 

the  day,  owing  possibly  to  its  presentation  throughout  the  have  danced  on   a   sanded  floor  to  "Robert   E.   Lee"  will 

vaudeville  theatres  of  the  country  by  the  clever  comedians,  appreciate  this  circumstance.     "Hitchy  Koo"   bids  fair  to 

Nora   Bayes  and  Jack  Norworth.     It  was  written   by   the  outdo  its  parent  in  popularity,  and  Collins  and  Harlan  have 

writers  of  "Waiting  for  the  Robert  E.  Lee"  and  the  title  here  succeeded  in  making  its  peculiar  charm   a   matter  of 

was  suggested  to  them  by  the  peculiar  shuffling  sound  made  "Record." 

1606  Silent  Night  {Franz  Gruber)  Elizabeth  Spencer,  Harry  Anthony  and  James  F.  Harrison 

Soprano,  tenor  and  baritone,  ace.  by  Venetian  Instrumental  Quartet 

An  old  German  folk  song,  composed  by  Franz  Gruber  in  songs   of   the   period.     We   offer    it   rendered   by   Elizabeth 

1818.     The  German  words  were  written  by  Josef  Mohr,  but  Spencer  and  Anthony  and  Harrison  as  a  trio  number  with  the 

the  English  translation  is  anonymous.     It  is  generally  used  Venetian    Instrumental    Quartet    giving     a    most    beautiful 

as  a  Christmas  song,  and  is  a  good  specimen  of  the  old  German  accompaniment. 

1607  Sweetheart  Let's  Go  A-Walking— "  Under  Many  Flags  "   {Manuel  Klein) 

Billy  Murray  and  Chorus 

Tenor  and  chorus,  orchestra  accompaniment 

From   "Under  Many   Flags,"   the   New   York  Hippodrome  the  country  by  the  thousands   of  people  from  other  cities 

production.      Manuel  Klein,  the  composer,   has  written   the  who    visit    the    Hippodrome    daily.     Billy    Murray,    in    his 

music  for  these  annual  productions  for  a  number  of  years,  capital  rendition  of  it,  loses  no  opportunity  to  make  the  song 

and  his  music  is  always  tuneful  and  catchy.     "Sweetheart  of  the  greatest  possible  interest    to  _  his  hearers.      And  the 

Let's  Go  A-Walking"  has  "caught  on"  and  is  not  only  popular  chorus  does  its  full  share  of  entertaining,  too.     Published  by 

with  New  York  playgoers,  but  it  is  being  taken  throughout  M.  Witmark  &  Sons,  New  York  City. 

1608  Luke  {Bret  Harte)  Harry  E.  Humphrey 

Recitation 

The  peculiar  charm  of  Bret  Harte's  works  lies  in  his  ability  in  describing.     This  is  admirably   displayed    in   his  dialect 

to  reproduce  in  words,  familiar  forms  and  phases  of  American  poem  "Luke,"  which  is  here  delivered  by  Harry  E.  Humph- 

life — to  skillfully  paint  word   pictures  of  scenes  and  ideas  rey,  in  his  most  clever  manner.     No  doubt  there  are  many 

which  every  American,  particularly  in  the  West,  is  familiar  who  are  not  familiar  with    the  works  of    Bret  Harte,  and 

with,  but  which  no  author  has  before  ever  been  successful  to  these  "Luke"  will  serve  as  a  fitting  introduction. 

1609  Don't  Turn  My  Picture  to  the  Wall— "The  Girl  from  Montmarte"   {Jerome  D.  Kern) 

Elizabeth  Spencer  and  Walter  Van  Brunt 

Soprano  and  tenor,  orchestra  accompaniment 

Hattie  Williams  and  Richard  Carle  make  a  hit  with  this  song  But  I  do  expect  no  matter  whom  you  love 

at  every  performance  of  the  New  York  production  "The  Those  old  times  with  me  you  will  recall. 

Girl  from  Montmarte,"  the  music  for  which  is  by  Jerome  So  don't  read  my  letters  to  your  other  girl, 

D.   Kern.     The   sarcastic   words   by   Robert   B.   Smith   are  And  don't  turn  my  picture  to  the  wall," 

extremely  humorous  and  clever  as  well,  and  everyone  who  cannot   help    but   be   convulsed    with    laughter.     Elizabeth 

listens  to  the  statements  Spencer  and  Walter  Van  Brunt  catch  the  spirit  of  the  song 

"I  don't  expect  that  you've  been  true  to  me,  and  exactly  and  give  a  most  enjoyable  performance.     Published 

I  don't  expect  that  men  can  faithful  be.  by  T.  B.  Harms  Co.,  New  York  City. 


EDISON  PHONOGRAPH  MONTHLY  FOR  NOV,  1912 


19 


1610     Say  Not  Love   Is  a  Dream — "  The  Count  of  Luxembourg  " 

Soprano  solo,  orchestra  accompaniment 


(Franz  Lehar) 

Elizabeth 


Spencer 


"The  Count  of  Luxembourg,"  after  taking  the  audiences  of 
Vienna  and  London  by  storm,  finally  arrived  in  New  York. 
Its  music  had  already  preceded  it,  however,  and  everyone 
was  ready  to  welcome  it  almost  as  an  old  friend.  Its  popu- 
larity in  this  country  has,  if  possible,  reached  a  greater  height 
than  abroad.  The  music  of  Franz  Lehar,  while  always 
stamped   with  the   composer's  individuality,   is  nevertheless 


a  veritable  fountain  of  melodies,  each  one  seeming  more 
beautiful  than  the  last,  and  the  song  "Say  Not  Love  is  a 
Dream"  fully  maintains  this  standard.  It  is  an  unusually 
beautiful  little  melody,  set  to  very  interesting  words,  and  is 
rendered  by  Elizabeth  Spencer  in  4  most  entertaining 
manner.  Words  by  Basil  Hood;  publishers,  Chappell  &  Co, 
New  York  City. 


Foreign  Records  for  November,  1912 


12488 

12489 

12490 
12491 
12492 
12493 

12494 
12495 
12496 
12497 


♦BRITISH  AMBEROL  FOR  OCTOBER 

Battle  March  of  Delhi,     Pridham 

National  Military  Band 
It's  Nice  When  You  Love  a  Wee  Lassie,  Lauder 

Harry  Lauder 
Money  Talks,  Terry,  Pelham  y  Wallis  Geo.  D'Albert 
The  Lady  with  the  Glad  Eye,  A.  Allen  Florrie  Ford 
I  Feel  So  Lonely,  Bert  Lee  Stanley  Kirkby 

Les  Sirens  Waltz,  Waldteufel 

Concertina  Alexander  Prince 
Here's  to  All  the  Girls,  Jone  s  &  Marty  n  JackCharman 
The  Wolf,  Shields  Peter  Dawson 

The  Hundred  Pipers,  Lady  Nairne  Wm.  Davidson 

Gae  Bring  to  Me  a  Pint  o'  Wine,  Robert  Burns 

Archie  Anderson 


GERMAN  AMBEROL  FOR  NOVEMBER 

15264  Unter  dem  Grillenbanner,  Marsch,  Lindemann 

Johann  Strauss  Orchester 

15265  Die  Seerose,  Lied,  Julius  Wengert  Elite  Quartett 

15266  Hallenarie  a.  d.  o.    "Tannhauser,"  Wagner 

Annie  Krull 
15267-    Was  Blumen  traumen,  Walzer 

Johann  Strauss  Orchester 

GERMAN  STANDARD  FOR  NOVEMBER 

16259  Andalusia,  Schone  Frauen — Walzer,  Franz  Schneider- 

Bobbv  Johann  Strauss  Orchester 

16260  "Tanz,"  C.  Zdllner  Elite  Quartett 

16261  "Misslungene  Phonographen — Aufnahme,"  Bendix 

Fainilie  Bendix 


"The  British  Amberol  Records  for  November  were  erroneously  liited  in  the  October  Monthly. 


RAPKE  HAS  BLUE  AMBEROL 
LABELS 

VICTOR  H.  RAPKE,  306  Mott  Avenue,  New 
York,  who  has  been  selling  a  system  of  trays 
and  printed  labels  for  carrying  Edison  Record 
stocks,  announces  that  he  has  extended  his  service 
to  include  labels  for  Edison  Blue  Amberol  Records. 
Mr.  Rapke  has  a  system  to  meet  every  requirement 
whether  a  Dealer's  stock  is  large  or  small,  and  in- 
vites correspondence  on  the  subject  with  any  who 
are  interested. 


PRICE  OF  MODEL  "N: 
REDUCED 


SPEAKER 


DESPITE  the  fact  that  the  four-minute  Home 
Recording  Outfit  has  only  been  on  the  mar- 
ket a  very  short  time  there  is  every  indication 
that  it  is  to  be  a  big  factor  in  the  sale  of  new  Edison 
Phonographs.  Edison  Dealers  are  wisely  using  it 
as  a  big  sales  point  in  their  talks  to  prospects.  We 
are  going  to  make  more  and  more  of  a  noise  on  this 
subject  and  we  expect  a  constantly  increasing  sale 
of  new  Phonographs  as  a  result. 

But  these  new  Phonographs,  with  the  exception 
of  the  "Gem,"  will  all  be  supplied  with  diamond 
speakers  which  would  wear  the  soft  blanks  used  for 
home  recording  purposes.  We  are,  therefore, 
going  to  make  a  special  price  on  the  Model  "N" 
Reproducer  (equipped  with  sapphire  point)  as 
follows: 

Model  "N"   (Sapphire)   Reproducer — 
Dealer       ....       (31.75) 
List (32.00) 


The  new  price  goes  into  effect  at  once  and  will 
enable  Dealers  to  push  the  home  recording  feature 
still  more  vigorously  because  of  the  complete  satis- 
faction which  this  Reproducer  will  give  when  used 
upon  the  soft  blanks.  Its  low  price  makes  it  an 
inexpensive  accessory  and  its  sale  will  present  no 
difficulty.     Another  boost  for  home  recording! 


NO  DIAMOND  SPEAKER  ON 
"GEM" 

EXHAUSTIVE  tests  of  the  "Gem"  Model 
equipped  with  the  new  diamond-pointed 
speaker  have  shown  that  its  construction 
makes  it  less  effective  with  the  diamond  than  with 
the  sapphire  point.  For  that  reason  we  will  equip 
the  "Gem"  with  sapphire  points  only,  contrary  to 
our  original  announcement. 

The  sapphire  point  gives  excellent  results  with 
the  Blue  Amberol  Records  and  the  fact  that  it  does 
not  have  a  diamond  speaker  should  in  no  wise  affect 
its  sale.  The  net  price  will  continue  at  315.00, 
with  the  usual  discounts  to  Jobbers  and  Dealers. 


AMBEROL  No.  1001 

A  CLEVER  and  ear-arresting  rag-time  num- 
ber is'  introduced  bv  the  Edison  Company 
on  Amberol  Record,' No.  1001,  "That  Hyp- 
notising Man,"  (von  Tilzer).  Apart  from  the  attrac- 
tive nature  of  the  composition,  the  rendition  is 
excellent  in  every  respect,  and  this  is  certainly  a 
Record  which  no  admirer  of  the  best  in  popular 
music  should  miss. — Phono  Trader. 


Jobbers  of  Edison  Phonographs  and  Records 


ALA.,  Birmingham — Talking  Machine  Co. 
Mobile— W.  H.  Reynalds. 

CAL.,  Los  Angeles — Southern  Cal.  Music  Co. 
San  Francisco — Pacific  Phonograph  Co. 

COLO.,  Denver— Denver  Dry  Goods  Co. 
Hext  Music  Co. 

CONN.,  New  Haven — Pardee-Ellenberger  Co. 

D.  C,  Washington — E.  F.  Droop  &  Sons  Co. 

GA.,  Atlanta — Atlanta  Phonograph  Co. 
Waycross — Youmans  Jewelry  Co. 

IDAHO,  Boise— Eilers  Music  House. 

ILL.,  Chicago — Babson  Bros. 

Lyon  &  Healy. 

James  I.  Lyons. 

Rudolph  Wurlitzer  Co. 
Peoria — Peoria  Phonograph  Co. 

Putnam-Page  Co.,  Inc. 
Quincy — Quincy  Phonograph  Co. 

IND.,  Indianapolis — Kipp-Link  Phonograph  Co. 

IOWA,  Des  Moines— Harger  &  Blish. 
Sioux  City — Harger  &  Blish. 

MAINE,  Bangor— S.  L.  Crosby  Co. 

Portland — Portland  Sporting  Goods  Co. 

MD.,  Baltimore — E.  F.  Droop  &  Sons  Co. 

MASS.,  Boston — Eastern  Talking  Machine  Co. 
Iver  Johnson  Sptg.  Goods  Co. 
Pardee-Ellenberger  Co. 
Lowell — Thomas  Ward  ell. 

MICH.,  Detroit — American  Phono.  Co. 
Grinnell  Bros. 

MINN.,  Minneapolis — Laurence  H.  Lucker. 
St.  Paul— W.  J.  Dyer  &  Bro. 
Koehler  &  Hinrichs. 

MO.,  Kansas  City — J.  W.  Jenkins'  Sons  Music  Co. 
Sahmelzer  Arms  Co. 
St.  Louis — Silverstone  Talk.  Machine  Co. 

MONT.,  Helena — Montana  Phono.  Co. 

NEB.,  Omaha — Schultz  Bros. 

N.  H.,  Manchester — John  B.  Varick  Co. 

N.  J.,  Hoboken — Eclipse  Phono.  Co. 
Newark — Edisonia  Co. 
Paterson — James  K.  O'Dea. 

N.  Y.,  Albany— Finch  &  Hahn. 
Buffalo — W.  D.  Andrews. 

Neal,  Clark  &  Neal  Co. 
Elmira — Elmira  Arms  Co. 
Gloversville — American  Phono.  Co. 


New  York  City — Blackman  Talking  Machine  C6\ 

J.  F.  Blackman  &  Son. 

I.  Davega.  Jr.,  Inc. 

S.  B.  Davega  Co. 

Greenhut-Siegel-Cooper  Co. 
Oswego — Frank  E.  Bolway. 
Rochester — Talking  Machine  Co. 
Syracuse — W.  D.  Andrews. 
Utica— Arthur  F.  Ferriss. 

William  Harrison. 

OHIO,  Cincinnati— Rudolph  Wurlitzer  Co. 
Cleveland — Laurence  H.  Lucker. 
Columbus — Perry  B.  Whitsit  Co. 
Newark— Ball-Fintze  Co. 
Toledo — Hayes  Music  Co. 

OKLA.,  Oklahoma  City— Schmelzer  Arms  Co. 

OREGON,  Portland— Graves  Music  Co. 

PENNA.,  Philadelphia— Louis  Buehn  &  Bro. 

C.  J.  Heppe  &  Son. 

Penn  Phonograph  Co. 

H.  A.  Weymann  &  Son. 
Pittsburg — Buehn  Phonograph  Co. 
Scranton — Ackerman  &  Co. 

Technical  Supply  Co. 
Williamsport — W.  A.  Myers. 

R.  I.  Providence — J.  A.  Foster  Co. 
J.  Samuels  &  Bro. 

TENN.,  Memphis — F.  M.  Atwood. 
O.  K.  Houck  Piano  Co. 

TEX.,  Dallas— Southern  Talking  Machine  Co. 
El  Paso— W.  G.  Walz  Co. 
Fort  Worth — L.  Shepherd  &  Co. 
Houston — Houston  Phonograph  Co. 
San  Antonio — H.  C.  Rees  Optical  Co. 

UTAH,  Ogden— Proudfit  Sporting  Goods  Co. 
Salt  Lake  City — Consolidated  Music  Co. 

VT.,  Burlington — American  Phono.  Co. 

VA.,  Richmond— C.  B.  Haynes  &  Co. 

WASH.,  Seattle— Eilers  Music  House. 
Spokane — Graves  Music  Co. 

WIS.,  Milwaukee — Laurence  McGreal. 

CANADA,   Quebec— C.  Robitaille. 

Montreal— R.  S.  Williams  &  Sons  Co.,  Ltd. 
St.  John— W.  H.  Thorne  &  Co.,  Ltd. 
Toronto — R.  S.  Williams  &  Sons  Co.,  Ltd. 
Vancouver — M.  W.  Waitt  &  Co.,  Ltd. 
Winnipeg— R.  S.  Williams  &  Sons  Co.,  Ltd. 

Babson  Bros. 
Calgary— R.  S.  Williams  &  Sons  Co.,  Ltd 


«®£  EDISON 
PHONOGRAPH 
MONTHLY 


VOL.X. 


December.  1912 


No.  12 


(4 


Guess  that'll  hold  'em  for  another  year 


*&/Q  EDISON  PHONOGRAPH  MONTHLY 


THE  PLAN  MAKER 


THE  Plan  Maker  has  mailed  a  new  selling 
scheme  to  those  Dealers  who  signified  their 
intention  of  using  the  Plans.  The  new  scheme 
is  based  on  Home  Recording,  applying  it  to  sales- 
people in  various  trades.  We  have  been  adver- 
tising in  "The  Dry  Goods  Economist,"  "Iron  Age 
■ — Hardware"  and  "Grocery  World  and  General 
Merchant,"  using  copy  addressed  directly  at  the 
sales  forces  in  these  different  lines. 

The  argument  is  that  the  Edison,  by  means  of 
Home  Recording,  will  teach  salesmanship  without 
the  use  of  any  text  books.  The  advertisement,  in 
each  case,  calls  attention  to  the  booklet  "The 
Modern  Blarney  Stone"  mentioned  in  this  issue, 
and  it  also  gives  the  names  of  several  concerns, 
prominent  in  their  respective  lines,  which  have 
prepared  special  booklets  on  the  selling  of  their 
products. 

The  Plan  Maker  has  enclosed  copies  of  these 
advertisements  and  "The  Modern  Blarney  Stone" 
suggesting  that  Dealers  mail  the  copies  of  the  ads 
to  merchants  engaged  in  the  respective  lines  cov- 
ered by  the  trade  papers.  A  letter  drawn  up  by 
the  Plan  Maker  calls  attention  to  the  ad,  linking 
it  with  the  trade  paper  and  inviting  the  merchant 
to  investigate  the  Edison  at  the  Dealer's  store. 

The  Plan  Maker  then  goes  on  to  caution  Dealers 
against  attempting  to  persuade  prospects  to  make 
their  first  Records  in  Dealers'  stores.  He  points 
out  that  it  is  very  embarrassing  for  the  beginner 
to  make  Records  before  strangers  and  urges  that 
the  prospect  be  permitted  to  take  a  Phonograph 
home  with  him  and  make  his  first  Record  there. 
The  Dealer,  after  playing  a  few  musical  selections, 
should  make  a  few  Records  himself,  carefully 
explaining  operations  as  he  goes  along  and  then 
when  the  prospect  has  "seen  how  it's  done"  the 
Dealer  can  suggest  that  he  try  making  some 
Records  at  home. 

A  few  good  selections  in  addition  to  the  blanks 
would  go  a  long  way  toward  interesting  the  other 
members  of  the  family  in  the  Edison.  It  is  not  to 
be  expected  that  Home  Recording  alone  will  sell 
many  Edisons.  The  point  is  that  many  who  do 
not  feel  that  they  can  afford  to  buy  a  Phonograph 
simply  for  entertainment  will  feel  justified  in 
making  the  expenditure  when  they  realize  that  the 
Edison  has  a  distinct  and  unique  value  and  that  it 
Can  be  of  great  service  to  them  along  the  line  of 
self-improvement. 

There  are  also  many,  of  course,  with  whom  the 
money  consideration  is  only  secondary.  They 
will  be  interested  in  the  Recording  feature,  how- 
ever, because  of  its  great  possibilities  as  an  added 


means  of  entertainment.  Home  Recording  must 
be  considered  by  the  Dealer  as  an  added  feature, 
a  final  argument  which  will  pull  the  sale  his  way. 
It  is  an  excellent  subject  with  which  to  open  an 
Edison  talk,  but  the  Dealer  must  not  lose  sight  of 
the  Blue  Amberol,  Diamond  Point  and  other 
features. 

Dealers  must  be  sure  that  when  they  sell  a  Home 
Recording  Outfit  to  a  man  who  has  bought  a 
Phonograph  equipped  with  the  Diamond  Repro- 
ducer that  they  also  provide  him  with  a  Model  "N" 
Sapphire  speaker  with  which  to  play  the  soft 
Recording  Blanks.  Sales  Department  Bulletin 
No.  80  gives  the  special  price  for  the  Model  "N*" 


THE  STREET  CAR  CARD 

THE  car  card  offered  in  our  last  issue  seemed  to 
supply  a  long-felt  want.  We  received  more 
orders  than  we  expected  and  it  looks  as 
though  a  good  number  of  Dealers  are  going  to  give 
the  cards  a  thorough  try-out.  We  are  preparing  some 
new  cards  which  we  will  announce  shortly  and  if 
the  Trade  will  make  sufficient  use  of  the  cards  to 
justify  us  in  so  doing,  we  will  maintain  a  regular 
service. 

There  are  very  few  Edison  Dealers  whose  stores 
are  not  situated  in  towns  through  which  pass  street 
cars  of  some  variety — even  New  York  has  horse- 
cars.  There  are  then  but  few  Dealers  who  cannot 
use  these  cards.  It  is  simply  a  matter  of  deciding 
that  you  are  going  to  use  them. 

You  have  seen  the  same  people,  year  after  year, 
advertising  in  the  street  cars.  You  know  that 
they  would  not  do  it  if  it  did  not  pay.  Experience 
is  only  good  if  we  profit  by  it.  The  wise  man  profits 
by  the  experience  of  others — are  you  going  to  order 
a  car  card? 

There  are  still  some  of  the  first  cards  in  stock, 
mortised  for  your  name.  Send  in  your  order 
while  it  is  still  fresh  in  your  mind.  We  pay  for  the 
imprinting — you  pay  the  transportation. 

You  have  received  the  Blue  Amberol  Records 
by  this  time  and  you  must  be  fully  convinced  of 
the  fact  that  it  has  no  superior  in  tone  or  wearing 
quality.  Tell  your  story  to  the  people  of  your  city 
or  town  by  means  of  the  street  car.  You  know 
that  almost  everybody  in  your,  community  has 
occasion  to  use  the  cars  and  that  a  big  percentage 
of  these  people  use  them  regularly  every  day.  Have 
a  daily  talk  with  them  and  impress  yourself  and 
your  goods  upon  them  in  a  lasting  way. 

But  be  sure  that  when  they  come  to  see  your 
store  and  hear  the  Edison,  that  they  will  be  still 
further  interested  and  attracted  by  your  windows 
and  the  general  appearance  of  your  store. 


THE    EDISON 
PHONOGRAPH    MONTHLY 

Published  in  the  interests  of 

EDISON  PHONOGRAPHS  AND  RECORDS 

BY 
THOMAS  A.  EDISON,  Inc. 
ORANGE,  N.  J.,  U.  S.  A. 

THOMAS  A.   EDISON,    LTD.,  VICTORIA  ROAD,  WILLESDEN,   LONDON,  N.   W. 

THOMAS  A.   EDISON,   LTD.  364-372  KENT  STREET,  SYDNEY,   N.  S.   W. 

COMPANIA  EDISON  HISPANO-AMERICANA,  VIAMONTE  515,   BUENOS  AIRES. 

EDISON  GESELLSCHAFT,   M.   B.   H.   10  FRIEDRICHSTRASSE,   BERLIN. 

COMPAGNIE  FRANCAISE  DU  PHONOGRAPHE  EDISON,  42  RUE  DE  PARADIS,   PARIS. 


Volume  10 


DECEMBER,  1912 


Number  12 


CLEAR  THE    DECKS! 


THE  Blue  Amberol  Record  has,  to  a 
certain  extent,  superseded  the  old 
wax  Record.  It  was  not  to  be  expect- 
ed that  the  public  would  be  satisfied  with 
wax  Records  when  they  could  get  the 
Blue  Amberols,  with  their  improved  tone 
and  practical  freedom  from  breakage,  at 
the  same  price. 

When  manufacturing  facilities  permit 
us  to  catch  up  with  the  orders  from  the 
Trade  and  every  Dealer  has  his  stock 
of  the  new  Records,  the  wax  selec- 
tions will  be  little  in  demand  unless  some 
special  inducement  is  offered. 

The  Record  exchange  proposition  and 
the  additional  return  allowance  on 
machine  purchases  will  greatly  help  every 
Dealer  to  reduce  his  stock  of  the  wax 
Records.  In  many  cases  they  would  have 
been  sufficient  to  take  care  of  the  Deal- 
er's surplus  stock  in  the  six  months  dur- 
ing which  the  latter  allowance  is  effective. 
Many  Dealers,  however,  were  anxious 
to  dispose  of  their  wax  stock  at  once  and 
others  had  such  a  large  stock  on  hand  that 
it  was  obvious  that  they  would  be  a  long 
time  in  getting  it  off  their  hands.  The 
reduction  in  price  of  the  wax  Records 
was  the  natural  solution  of  the  matter  and, 
therefore,  to  show  our  appreciation  of 
the  loyalty  of  the  Trade-  we  authorized 
the  reduction  to  take  effect  November 
20th,  1912.  On  and  after  that  date 
authorized  Edison  Dealers  are  permitted 
to  sell  Edison  Wax  Cylinder  Records  at 
the  following  list  prices: 

Standard  (two  minute) 30.21 

Amberol  (four  minute) 31 

Amberol  Concert .45 

Standard  Grand  Opera 47 

Amberol  31-00  Grand  Opera...        .60 


Amberol  31.50  Grand  Opera...        .90 

Amberol  32.00  Grand  Opera...      1.20 

Dealers  must  bear  in  mind  that  in 
every  instance  where  these  prices  are 
printed,  no  matter  in  what  form,  the 
Records  must  be  referred  to  as  Wax 
Records  and  that  in  no  case  can  the 
word  "  wax  "  be  omitted  from  the  de- 
scription or  reference.  Dealers  will  readily 
see  that  the  omission  of  the  word  "  wax  " 
would  lead  to  a  serious  misunderstanding 
on  the  part  of  anyone  reading  the  new 
price  list. 

This  is  a  wonderful  opportunity  for 
every  Edison  Dealer  to  clean  up  his  stock 
of  old  wax  Records  and  to  clear  the 
decks  for  the  big  new  things.  Every 
Dealer  ought  to  make  a  resolution  to 
put  the  proceeds  of  these  wax  Record 
sales  back  into  advertising  and  window 
displays  exploiting  the  Blue  Amberols 
and  the  Home  Recording  Outfit. 

Let  this  be  a  general  house-cleaning 
in  more  senses  than  one.  Clear  the 
shelves  of  the  wax  Records,  clear  up 
the  show  windows  and  get  the  new 
features  right  out  in  the  lime-light. 
There's  big  money  ahead  of  you,  so  get 
out  your  broom  and  clean  up.  Start 
fresh  with  the  enthusiasm  that  is  rightly 
yours  in  the  handling  of  the  best  Record 
that  has  ever  been  placed  on  the  market. 

It  isn't  merely  the  fact  that  the  Blue 
Amberol  is  practically  unbreakable  that 
makes  it  so  wonderful,  but  it  is  the  fact 
that  it  has  a  roundness  and  smoothness 
of  tone  that  are  unsurpassed  by  any 
other  Record. 

It  is  very  probable  that  the  reduction 
in  price  of  the  wax  Records  will  lead  to 
{Continued  on  page  16) 


EDISON  PHONOGRAPH  MONTHLY  FOR  DEC,  1912 


EDISON   SCHOOL  PHONOGRAPH 


375.-O0  in  the  United  States;  397.50  in  Canada. 

WHEN  this  issue  of  the  Monthly  reaches 
you  we  expect  to  be  shipping  the  first 
installment  of  Edison  School  Phonographs 
and  Records.  In  this  latest  Edison  product  we 
offer  you  an  excellent  opportunity  to  secure  a 
great  deal  of  profitable  trade,  directly  through  the 
sale  of  these  school  outfits  and  also  through  the 
advertising  which  the  use  of  the  Edison  in  a  school- 
room would  inevitably  provide. 

The  Phonograph  is  rapidly  coming  into  its  own 
for,  after  conquering  the  amusement  field  it  has 
made  a  successful  invasion  of  the  business  office 
and  has  now  come  to  be  recognized  as  a  positive 
educational  force.  Educators  have  for  some  time 
seen  the  advisability  of  using  the  Phonograph  in 
the  schools,  but  there  has  never  before  been  a 
machine  suited  to  the  purpose.  The  new  Edison 
School  Phonograph,  however,  has  been  especially 
constructed  for  use  in  school-rooms. 

As  the  accompanying  illustration  shows,  it  con- 
sists of  the  already  famous  mechanism  of  the 
"Concert"  model,  set  in  a  metal  cabinet  which  is 
mounted  upon  a  metal  stand  equipped  with  cast- 
ers. The  "Concert"  mechanism  requires  no  ex- 
planation as  it  is  recognized  as  the  finest  that  the 
Phonograph  world  has  yet  seen.  The  metal  cas- 
ing is  particularly  well  suited  to  use  in  a  school-room 
where  it  is  apt  to  be  fingered  by  many  hands  in 
various  stages  of  greasiness.  The  metal  casing 
can  be  scrubbed  indefinitely  while  the  wooden 
cabinet  requires  more  careful  handling.    The  same 


is  true  of  the  stand  and  in  addition  there  is  the 
strength  and  lightness  of  the  metal  as  against  the 
great  weight  of  the  wooden  cabinet.  The  four 
shelves  hold  boxes  each  containing  twenty-four 
Records — sufficient  for  all  purposes  at  any  one  time. 
The  Blue  Amberol  Records  with  their  clear,  loud 
tones  are  wonderfully  well  suited  to  use  in  a  class- 
room. The  fact  that  the  Records  are  practically 
unbreakable  is  of  the  greatest  importance  in  view 
of  the  great  amount  of  handling  to  which  they  are 
likely  to  be  subjected.  Their  beautiful  tone  quali- 
ties are  unsurpassable  for  the  purpose  of  introduc- 
ing grand  opera,  classical  and  patriotic  airs,  and 
of  playing  the  many  selections  which  have  a  dis- 
tinctly educational  value. 

The  diamond-pointed  reproducer  is  another 
strong  feature,  not  only  because  of  its  flawless 
reproduction,  but  because  of  the  great  convenience 
which  the  permanent  point  affords.  The  swivelled 
horn  makes  it  unnecessary  to  move  the  machine  in 
order  to  direct  the  sound  toward  any  one  portion 
of  the  room. 

Again  the  exclusive  recording  feature  of  the  Edi- 
son comes  into  prominence,  placing  the  Edison 
far  in  advance  of  any  other  sound  reproducing 
instrument.  By  recording  instructions,  problems 
of  any  kind,  dictation  or  information  which  she 
might  wish  to  convey  to  the  class,  the  teacher  can 
save  endless  repetition  and  nervous  strain.  On  the 
other  hand  the  pupils  can  make  Records  of  declama- 
tions or  songs.  Inter-class  singing  contests  and 
other  interesting  exercises  can  be  worked  out  in 
connection  with  the  recording  feature. 

The  Records  themselves  are  such  as  will  appeal 
to  everyone  interested  in  education — not  only  to 
teachers  and  principals  but  also  to  those  on  whom 
fall  the  financial  responsibilities  of  the  schools. 
Painstaking  study  has  resulted  in  the  arrangement 
of  the  first  list  of  fifty-four  Records  containing  a 
series  of  lessons  in  dictation  and  spelling,  drill 
work  in  addition,  table  drills,  problems  in  measure- 
ments, analysis  and  proportion,  fractions,  business 
practice,  percentage  and  various  other  subjects. 
In  another  division  are  six  Records  giving  excerpts 
from  world-famous  speeches.  Then  there  are 
forty  selections  from  grand  opera,  classical  music, 
chamber  music  and  other  sources  the  character  of 
which  renders  them  particularly  appropriate  for 
use  in  the  class-room.  The  last  named  selections 
will,  of  course,  be  chiefly  useful  to  the  music  teacher, 
but  many  of  them  will  be  available  for  drill  or 
dance  purposes.  Dealers  will  see  at  once  the 
practicability  of  these  Records,  the  fact  that  they 
were  prepared  in  co-operation  with  leading  educa- 
tors being  of  the  greatest  importance  in  approaching 
school  authorities. 


EDISON  PHONOGRAPH  MONTHLY  FOR  DEC,  1912 


The  School  Records  are  not,  of  course,  limited  to 
the  school,  but  sh6uld  prove  of  the  utmost  useful- 
ness in  the  homes  of  Phonograph  owners.  What 
with  equal  suffrage,  the  various  women's  organiza- 
tions, the  ever-increasing  number  of  graduates  from 
the  women's  colleges  and  other  broadening  influ- 
ences, women  are  taking  a  far  greater  interest  in 
life,  political  and  social,  than  they  ever  did  before. 
One  of  the  chief  evidences  of  this  new  era  is  the 
desire  to  have  their  children  as  well  educated  as 
possible. 

A  great  many  women  would  prefer  to  teach  their 
own  children  when  they  are  young  rather  than 
send  them  to  schools,  but  they  find  it  difficult 
to  map  out  a  course  of  study  suitable  to  the  chil- 
dren's needs.  The  Edison  School  courses  will 
relieve  them  of  this  responsibility,  furnishing  as 
these  Records  do,  the  text  of  the  lessons  and  sug- 
gesting similar  problems  and  exercises  for  the  pur- 
pose of  thoroughly  drilling  the  pupils  in  the  prin- 
ciples involved. 

Now  the  great  thing  for  Dealers  to  consider  is  the 
matter  of  getting  into  the  game  while  it  is  new. 
Don't  wait  for  some  other  Dealer  to  try  it  out, 


but  do  the  "trying  out"  yourself.  As  a  matter  of 
fact  the  proposition  is  not  so  much  of  an  experiment 
as  it  may  seem.  These  courses  were  not  arbitrarily 
decided  upon  by  us,  but  were  carefully  prepared 
with  the  assistance  of  prominent  educators.  Upon 
their  completion  they  were  submitted  to  educational 
authorities  and  approved  by  them.  That  is  to 
say,  they  meet  the  requirements  of  experts  on  the 
subject  of  instruction.  In  addition,  our  educa- 
tional department,  when  notified  of  your  intention 
to  push  the  School  line  will  give  you  every  possible 
assistance  in  the  matter  of  soliciting  school  business 
and  making  demonstrations. 

Place  your  order  with  your  Jobber  and  start 
right  in  with  this  new  line  while  it  is  new.  Estab- 
lish yourself  as  the  Dealer  in  School  Phonographs 
and  reap  the  benefit  of  getting  in  on  the  ground 
floor. 

The  School  Phonograph  complete,  without 
Records,  lists  at  #75  with  a  Dealer's  discount  of 
25%.  The  School  Records  list  at  50c,  unless  other- 
wise indicated,  and  the  net  price  to  Dealers  is  32c. 
Order  from  your  Jobber  now  and  notify  the  educa- 
tional department. 


THE   BLARNEY   STONE 


ON  October  8th  we  mailed  a  bulletin  to  Dealers 
stating  that  we  were  preparing  a  booklet 
on  Home  Recording  to  be  called  "To  Hear 
Ourselves  as  Others  Hear  Us  or  Confidences  Con- 
cerning the  Modern  Blarney  Stone."  Those 
Dealers  who  are  already  pushing  the  Home  Record- 
ing Outfit  will,  of  course,  be  eager  to  get  copies  of 
this  new  booklet  which  is  unquestionably  the 
cleverest  and  most  comprehensive  presentation  of 
the  subject  of  Record  making  that  has  ever  been 
published.  It  is  a  handsome  booklet,  5"  by  7" 
with  a  very  odd  cover  showing  a  cut  of  the  famous 
Blarney  Castle. 

"This  booklet  suggests  various  advantages  which 
result  from  the  study  of  your  own  voice  on  the  Phono- 


graph. A  perusal  of  its  pages  is  commended  to 
those  who  sing,  whether  professionally  or  merely 
for  the  edification  of  themselves  and  their  friends; 
to  teachers  of  music,  composers,  lawyers,  clergymen, 
actors,  lecturers,  aspirants  to  political  honors, 
business  executives,  salesmen,  young  people  gen- 
erally, and  to  all  hostesses. 

Home  recording  is  also  a  great  aid  to  those  who 
desire  to  perfect  themselves  as  instrumentalists." 

From  which  it  will  be  seen  that  the  booklet  will 
be  of  interest  to  a  great  many  people  in  your  terri- 
tory, and  particularly  to  those  to  whom  it  makes 
definite  suggestions  as  to  the  possibilities  of  increas- 
ing their  incomes  by  use  of  the  Home  Recorder. 
Every  Dealer  should  make  sure  that  at  least  one 
copy  of  this  booklet  reaches  him  and  that  he  studies 
its  contents  carefully.     Having  done  so  he  will  be 


EDISON  PHONOGRAPH  MONTHLY  FOR  DEC,  1912 


sure  to  realize  that  the  Home  Recorder  doubles  the 
value  of  the  Edison  to  any  purchaser  and  that 
it  likewise  doubles  the  effectiveness  of  his  sales 
talks,  because  he  has  twice  as  much  to  offer  as 
his  competitors,  at  a  very  slight  increase  in  cost. 

We  urge  upon  every  Edison  Dealer  that,  if  he 
has  not  already  done  so,  he  procure  at  once  a  com- 
plete Home  Recording  Outfit  and  familiarize  him- 
self with  the  making  and  shaving  of  the  Records. 
Every  Dealer  knows  that  if  he  can  perform  an 
operation  deftly  and  without  any  apparent  effort, 
his  customers  will  be  eager  to  try  it.  If,  on  the  other 
hand,  he  seems  to  have  the  slightest  difficulty,  they 
immediately  decide  that  the  mechanism,  whatever 
it  may  be,  is  too  complicated  for  them  and  the  sale 
is  lost. 

As  a  matter  of  fact  the  making  of  a  Record  is 
extremely  simple  and  the  use  of  the  hand  shaving 
machine  presents  no  difficulties  if  the  instructions 
are  carried  out.  But  the  Dealer  needs  a  certain 
amount  of  practice  in  order  to  obtain  that  dexterity 
which  comes  only  through  practice — so  get  that 
Recording  Outfit  now  and  do  a  little  experimenting. 
We  want  you  to  be  thoroughly  familiar  with  the 
outfit  when  customers  come  to  your  store  to  inves- 
tigate the  Home  Recording  Outfit — and  they  will 


come  shortly  for  we  are  going  to  put  this  Home 
Record  making  proposition  up  to  them  in  a  con- 
vincing way.  There  is  going  to  be  a  great  deal 
more  said  about  this  subject  than  we  have  ever 
said  before  and  those  Dealers  who  are  prepared  to 
meet  the  demand  are  going  to  profit  by  it. 

When  you  have  practiced  a  little  with  the  making 
of  Records — talking  Records  will  do  if  you  cannot 
sing — and  have  become  familiar  with  the  handling 
of  the  shaving  machine,  invite  some  of  the  church 
singers  in  your  neighborhood  to  come  in  and  sing 
a  few  songs  into  the  Edison.  Or  if  there  is  a  local 
celebrity — singer  or  instrumentalist — ask  him  or 
her  to  make  some  Records.  In  the  majority  of 
towns  and  small  cities  the  newspapers  will  be  glad 
to  accept  such  an  item  as  a  reading  notice.  If 
your  paper  is  not  so  inclined,  it  will  be  glad  to  accept 
the  item  and  an  advertisement  inviting  all  those 
who  are  interested  in  music  or  public  speaking  to 
come  to  your  store  and  "Hear  themselves  as  others 
hear  them." 

By  the  way,  the  Blarney  Stone  booklet  contains 
instructions  for  the  playing  of  twelve  games  by 
means  of  the  Home  Recording  outfit.  Why  not 
suggest  to  your  patrons  and  others  that  they  play 
these  games  the  next  time  they  have  a  party. 


PIRATES  OR  PROFITS? 


THAT  Oldfield  Bill  is  still  staring  you  and  us 
in  the  face  and  threatening  to  become  a  law. 
A  letter  from  you  will  help  materially  in  fight- 
ing it.  Your  Senators  and  Congressmen  may  as- 
sume that  you  favor  the  Bill  if  you  do  not  protest 
against  it,  but  the  receipt  of  a  personal  letter  from 
you,  stating  frankly  your  opposition  to  the  Bill  and 
your  reasons  for  opposing  it,  is  bound  to  be  effective. 
Immediate  action  on  your  part,  however,  is  abso- 
lutely vital,  or  it  will  be  too  late. 

The  question  merely  resolves  itself  into  this — do 
you  want  the  business  of  this  country  plunged  into  a 
wild  throat-cutting  melee  or  do  you  prefer  to  know 
what  your  own  stock  is  worth  from  day  to  day,  and 
to  know  what  you  as  a  consumer  are  getting  for 
your  money? 

Do  you  prefer  to  sell  out  to  a  mail-order  house 
or  a  department  store  for  a  song,  or  continue  as  an 
independent  and  prosperous  merchant? 

After  all,  your  interests  and  the  consumer's  in- 
terests are  one  and  the  same  thing.  In  fact,  you 
are  the  consumer  in  everything  but  the  Phonograph 
business.  You  know  perfectly  well  that  a  company 
which  sells  one  article  at  or  below  cost  must  make  a 
correspondingly  excessive  profit  on  some  other  arti- 
cle or  nail  up  the  front  door.  Surely  it  is  better  to 
pay  a  reasonable  profit  on  every  article  you  buy 
and  to  know  that  you  are  getting  the  genuine  arti- 
cle than  to  "beat  the  manufacturer"  on  one  article 


and  pay  double  on  some  other,  only  to  wonder  if 
that  cheap  article  is  up  to  the  standard  after  all. 

Under  price-cutting  competition  the  Dealer  is 
forced  to  eke  out  his  profit  by  the  substitution  of 
articles  "just  as  good"  for  the  standard  articles 
which  he  was  able  to  sell  at  a  profit  under  the  main- 
tenance of  price  system.  You  have  seen  the  results 
of  that  sort  of  thing  in  merchandise  that  is  not  sub- 
ject to  price  regulation. 

In  these  days  of  reform  and  near-reform  there 
are  many  who  mistake  mere  change  for  progress. 
This  Oldfield  Bill  is  a  case  very  much  in  point,  for 
by  it  a  radical  change  is  to  be  brought  about,  carry- 
ing us  back  to  the  old  days  of  haggling  and  barter- 
ing where  no  man's  prices  could  be  trusted  and  every 
purchase  was  in  fact  a  speculation  contingent  upon 
someone's  else  ability  to  squeeze  a  big  profit  out  of 
some  other  article  and  slash  the  price  on  the  thing 
that  you  had  just  bought. 

What  you  as  a  consumer  and  Dealer  need  and 
what  we  as  manufacturers  need  is  the  assurance 
that  the  goods  we  buy  and  sell  are  standardized  prod- 
ucts. We  can  never  know  this  if  they  are  offered 
at  all  sorts  of  prices.  The  cut  price  breeds  suspicion; 
the  fixed  price  fosters  confidence. 

If  you  want  to  do  your  share  toward  preserving 
the  present  order  of  things  and  maintaining  the 
high  standard  of  fixed-price  articles  voice  your  pro- 
test against  the  Oldfield  Bill  at  once. 


EDISON  PHONOGRAPH  MONTHLY  FOR  DEC,  1912 


AT  THE  BOS- 
TON ELECTRI- 
CAL SHOWBIZ 


At  the  Boston  Show,  opened  October  9th,  we  demonstrated  the  new  disc 
machine,  which  will  soon  be  placed  on  the  market.  Its  success  was  phenomenal. 
No  effort  was  made  to  book  any  orders  as  it  was  thought  better  to  wait  until  the 
machine  was  definitely  announced,  but  people  insisted  upon  ordering  and  would  not 
take  "no'?  for  an  answer.  Don't  hesitate  about  "coming  in"  when  we  give  the  word — 
the  Edison  disc  will  have  no  rival. 

NEW   OPTION  ON   "  FIRESIDE  "  Reproducer  substituted  for  the  Model  "N"    and 

HEREAFTER  there  will  be  -a  choice  of  horn  the  "Fireside"  with  Model  "N"  Reproducers  and 

equipment     offered     with    the    "Fireside"  regular  straight  sectional  horn  as  usual. 

Phonograph.      We  will    supply  the   "  Fire-  The  list  PrIces  on  these  outfits  are  as  follows: 

side"  with  Model  "N"  Reproducers,  Blue  Flowered  In  tj.  s.  Canada 

Horns  and  Horn  Cranes,  with  an  extra  horn  crane  "Fireside,"  Model  "N"  Reproducer, 

base.    This  base  is  to  be  placed  in  front  of  the  cabi-  Blue  Flowered  Horn,  Horn  Crane 

net  at  the  same  distance  from  the  end  as  the  regu-  and  Horn  Crane  Base 324.50331.75 

lar  crane  base,  but  on  the  opposite  side  of  the  horn.  "Fireside,"     Diamond     Reproducer, 

This    crane    base    will    counterbalance    the    extra  Blue  Flowered  Horn,  Horn  Crane 

weight  of  the  horn  and  will  minimize  the  possi-  and  Horn  Crane  Base 29.50   38.25 

bility  of  tipping  the  machine  forward.     The  same  "Fireside,"  Model  "N"  Reproducer, 

outfit   will    also   be   supplied   with   the    Diamond  Straight  Sectional  Horn 22.00   28.50 


EDISON  PHONOGRAPH  MONTHLY  FOR  DEC,  1912 


NEW  STOCK  ELECTROS 

ON  the  opposite  page  we  show  two  new  stock 
electros,  Nos.  868  and  864,  and  suggest  copy 
to  be  run  in  connection  with  them.  These 
line-cuts  are  especially  attractive  in  appearance, 
suggesting  very  pleasant  possibilities.  We  have 
made  them  each  in  three  sizes,  including  beside  the 
two  shown  here,  an  intermediate  size,  1%"  by  3". 

These  stock  electros  will  be  furnished  free  to  any 
Dealer  who  will  signify  his  intention  of  using  them. 
Being  line-cuts,  they  are,  of  course,  available  for 
use  on  newspaper  and  other  rough  stock. 

Dealers  are  not  using  as  many  stock  electros  as 
they  ought  to  use,  but  we  expect  a  big  boom  in 
local  advertising  on  the  part  of  Dealers  in  connec- 
tion with  the  Blue  Amberol  Record  and  the  new 
Home  Recording  Outfit.  We  urge  upon  Dealers 
the  necessity  of  advertising  the  new  products  locally 
and  thoroughly  acquainting  the  people  in  your 
respective  territories  with  the  great  features  of  the 
Edison  line. 

In  our  last  issue  we  showed  the  manner  in  which 
S.  W.  Scovel  acquaints  his  territory  with  Edison 
goods.  Other  Dealers  cover  a  good  deal  of  ground 
in  wagons,  but  the  newspaper  furnishes  the  quickest 
means  of  access  for  many  Dealers.  Let's  start 
something  right  now  with  these  stock  electros. 
Will  you  run  one  or  both  in  your  local  paper? 
Order  them  right  now  from  the  Advertising  Depart- 
ment. 

The  numbers  are  as  follows  (always  order  by 
number) : 

Small  Medium  Large 

"Children's  Party" 865         877        868 

"College  Group" 864        876        866 


MR.  DYER  RESIGNS 

DEALERS  will  learn  with  deep  regret  of  the 
resignation  of  Frank  L.  Dyer  from  the 
presidency  of  Thomas  A.  Edison,  Inc.,  the 
position  which  he  has  so  capably  filled  since  1908. 

Mr.  Dyer,  besides  having  the  executive  manage- 
ment of  many  of  Mr.  Edison's  Companies,  had 
other  interests  which  demanded  part  of  his  time. 
These  interests  have  grown  so  extensive  of  late 
that  he  has  felt  for  some  time  that  he  was  unable 
to  do  full  justice  to  the  multitudinous  duties  which 
his  various  connections  involved,  and,  as  a  duty 
to  himself,  to  Mr.  Edison,  and  to  the  enterprises 
with  which  he  was  connected,  decided  that  he  must 
curtail  his  numerous  responsibilities. 

After  reflection  he  came  to  the  conclusion  that 
he  would  withdraw  from  his  service  with  the  Edi- 
son Companies  and,  therefore,  tendered  his  resigna- 
tion to  Mr.  Edison,  who  accepted  it  with  regret. 


Mr.  Edison  has  concluded  to  assume  the  Presidency 
caused  by  Mr.  Dyer's  resignation. 

The  details  of  the  business  of  the  Company  have 
been  in  the  hands  of  Mr.  C.  H.  Wilson  as  General 
Manager  for  a  number  of  years,  and  he  will  retain 
his  position  and  in  addition  has  been  made  Vice- 
President  of  the  Company.  Mr.  Edison  takes  the 
Presidency  in  order  that  he  may  direct  the  policy 
of  the  Company  in  addition  to  the  technical  details 
which  he  has  always  had  charge  of.  No  other 
changes  in  officials  or  personnel  of  the  Company 
will  be  made. 

GRAND  OPERA  AT  POPULAR 
PRICES 

THE  advance  list  printed  in  this  issue  contains 
an  innovation  which  will  be  of  the  greatest 
importance  to  Dealers  who  will  take  advant- 
age of  the  opportunity  offered.  Twelve  grand 
opera  Records  of  the  highest  order,  the  first  of  a 
series,  are  offered  at  the  very  low  price  of  75  cents 
in  the  United  States  and  #1.00  in  Canada.  They 
are  sung  by  artists  of  international  reputation, 
among  them  the  greatest  in  the  operatic  world* 
The  selections  themselves  are  magnificent  repro- 
ductions of  some  of  the  grandest  passages  in  the 
famous  operas. 

We  are  offering  them  at  the  present  low  figure 
in  recognition  of  the  fact  that  there  are  many 
people  whose  musical  taste  cannot  be  gratified  be- 
cause of  their  limited  means — that  the  love  of  music 
is  not  governed  by  the  purse.  To  these  people  the 
Grand  Opera  Records  will  be  of  the  greatest  possi- 
ble interest,  affording  an  opportunity  to  hear  these 
beautiful  selections  at  the  regular  Concert  Record 
price. 

Every  Dealer  will  instantly  call  to  mind  those 
among  his  customers  who  have  shown  an  especial 
fondness  for  high  class  music.  Take  for  instance, 
ail  those  who  have  been  buying  the  Concert  Records 
and  invite  them  in  to  hear  the  Opera  selections. 
The  greatest  sales  will  naturally  be  made  among 
these  people,  but  no  customer  should  be  allowed  to 
depart  from  your  store  without  some  attempt  being 
made  to  interest  him  in  the  new  class  of  Records 
unless  he  has  previously  expressed  an  aversion  to 
that  style  of  music — even  then  the  trial  might 
prove  successful. 

As  a  sales  point  in  interesting  prospects  in  the 
purchase  of  a  Phonograph  they  will  frequently  be 
of  the  greatest  importance,  offering  as  they  do  this 
opportunity  of  hearing  many  of  the  greatest  operatic 
selections  at  so  low  a  price.  They  form  only  another 
talking  point  afforded  by  the  Edison — but  it  is  a 
strong  one.  Let  us  get  together  and  push  these 
popular  priced  Grand  Opera  Records. 


EDISON  PHONOGRAPH  MONTHLY  FOR  DEC,  1912 


INVITE  THE  EDISON  TO  YOUR  PARTY 


There  is  no  more  charming  sight  than  a  room  full 
of  happy  dancing  children.  No  party  is  complete  without 
music  and  there  is  no  better  music  in  the  world  than  the 
music  of  the  Edison  Phonograph  played  from  Edison  Blue 
Amberol  Records  by  the  Edison  Diamond-point  Reproduc- 
You  can  always  hear  the  latest  Edison    Records    at 


er 


JOHN  BROWN  &  CO, 


250  Main  Street 


The  best  of  good  fellows  are 
always  better  fellows  if  they  are 
bound  by  the  ties  of  music.  The 
Edison  Phonograph  is  always  wel- 
come for  it  plays  the  latest  musical 
comedy  and  ragtime  hits — or  any 
other  music. 

Edison  Phonographs,  ranging  in 
price  from  $200  to  $15  can  be  had  at 

JAMES  SMITH  &  SONS 
130  Broadway 


10 


EDISON  PHONOGRAPH  MONTHLY  FOR  DEC.  1912 


ATTRACTIVE  PRINTED  MATTER 


WE    have  been  getting  out  some  very  hand- 
some printed  matter  in  connection  with  the 
Blue  Amberol  Records  and  the  Four-minute 
Recording  Outfit,  which  we  are  illustrating  here  in 
order  that  Dealers  may  make  sure  that  they  have 
not  missed  any  of  the  good  things. 

The  bulletin  of  December  Records  shown  on  this 
page  is  very  striking  in  appearance.  Printed  in 
blue,  it  has  the  large    picture 

of  Mr.  Edison  set  in  one  side    =»»s^=«^--^- 

of  the  circle,  the  whole  make-up 
being  very  effective.  This  bul- 
letin should  hang  in  your  door 
or  in  your  window — it  might  be 
made  a  part  of  your  window 
display.  Because  of  its  size 
and  character  it  will  attract  at- 
tention, and  its  message  is  sure 
to  be  interesting  to  many  pass- 
ers-by. The  quality  and  var- 
iety of  the  Records  contained 
in  this  second  Blue  Amberol 
List  will  make  their  appeal  to 
any  lover  of  music  no  matter 
in   what  form,   for   there   are  SS  ;^r::    ;  : :     V 

Records    to    suit    everyone's  »!„  Z'Z' ',_> ..'-  '.'ZZ ZZ 

taste.  Blue  Antlwi 

This  Bulletin   (Form  2296)  ^v:r;"^::~Z 

is  mailed  direct  to  Dealers.  *;  ZZZZZZl, 

On  the  opposite  page  appear  jf>  £ 

reproductions    of    three    pla-  !<*  .**At.*^.u^"r;«,' 

cards  which  we  prepared  espe-  *»  »-*'S>^^»-:^ 

cially    for    the   Blue  Records.  ™  ZZZZZZZZZZlZll 

Every  Dealer's  window  should  «>  V;;,\.!:;"rn.£7c'cl* *,. 

contain  all  of  them  at  one  time  j^  ZZZZZTZiZZ'^'lu 

or   another.     The  center  pla.  ^  l;. ';,::: ifc: 

card    (Form   2284)    has   white  f£  :'ZZ';Z:Z, Z. :h"'  l 

lettering  on  a  blue  background.  !'£  ^;J;j^u^r.,^t„ 

Practically  all  the  artists  whose  ;*;  Z'ZZ!ZZZZZZZZ, 

portraits  are  shown  here  have  •*»  *.»«*^w».ih*. 

Records  in  this  second  list  and  Z  ZZZZZZZZZZZZ, 

at  any  rate  you  still  want  to  ™  f*:„     r '?  S     i 

push  the  sale  of  the  first  list  in         '**  w"  •=  -<  ■•"  -- r -- 

which  they  all  have  selections.  I"*  !t~KXx:!"wl» 

This  placard  will  prove  of  in-  ^  "'ZZBZZ^'BBZiZ 

terest  to  many  to  whom  these  IS  "i\^'*r;'^^r:.^.S 

names  are  familiar,  but  j  who  'Z  ZZZZlZZZZZZ'*  '"' 

have  never  happened  to  see  the  Z<  Z^ZZ^z^^Zu 
artists.     Having    heard    their 
voices  many  times  they  will  be 
interested  in  seeing  what  they  look  like.     Theatre 
lobbies    with    their  many  pictures  bear  testimony 
to  this  universal  curiosity. 

The  placard  on  the  left  (Form  2283)  also 
has     white     lettering   on    a  blue    field,  the    words 

"The"  and  "  Amberol"    and  the  decorations   on 
the  Record  carton  being  done  in  orange. 


EDIS 

>.  Blue  Amberol 
Records  ■> 


P»! tic  Amberol  Concert  Lisf 


The  scroll  on  the  right-hand  placard  (Form  2282) 
is  blue,  the  lettering  white,  and  the  outer  background 
is  orange.  The  color  scheme  is  effective,  the  an- 
nouncement being  sure  to  attract  attention.  All 
three  placards  are  o  b  t  a  i  n  a  bl  e  through  Job- 
bers. 

With  these  placards,  the  bulletin,  a  few  Blue  Am- 
berol Records  and  cartons  as  a  basis  any  Dealer  can 
fix  up  a  window  that  will  be  far 

_ —      out  0f  tne  ordinary  and  leave 

no  room  for  doubt  in  the  minds. 
of  his  neighbors  that  there  is- 
something  unusual  going  on 
over  in  his  store — and  that  al- 
ways arouses  interest. 

Don't  overlook  these  pla- 
cards. They  were  made  for  you 
and  they  are  sure  to  prove  big 
helps  in  getting  the  Blue  Am- 
berol before  the  public.  These 
Records  are  still  a  very  new 
thing  so  far  as  the  public  is  con- 
Ol2  cerned  and  the  placards  stilt 
have  a  great  deal  of  missionary 

u. ,..'!:. ";,j;;;':;>:  work  to  do  in  the  way  of  ac- 

'■'■  ■'■■■"'.. 'ZZ;-\         quainting  the  public  with  the 
uvular  Usi  new  product. 

"ZZ"""""^'.-- ...).»...-,..  In  addition  to  the  placards: 

"■••■' ZiZZZZZZZ.ZZ,         there  are  now  the  three  book- 

<,*.:'  lets  which  are  shown  herewith. 

'"■  ■  %ZZZZZZZZ  It  will  be  seen  at  once  that 

"•:';'  ,.ZZZZ         placard  (Form  2283)  is  an  en- 

££-* hr,;;,,,:r"  largement  of  the  cover  of  the 

:^mir::;::?,:ZZZZZ  nrst     Blue     Amberol     catalog 

'    ,v  .  which  also  has  the  two-color 

■:Z::r::- ";o:;B22i  cover.    We    believe  that    this. 

"ZZZZ  idea  of  having  the  placard  ex- 

':«"„:;  „.„„JZ.  ZZZ''ZZZ;  actly  the  same  as  the  cover  of 

"  W"   "    '" this  first  catalog  was  a  happy 

u""ua').;.'r;;L;"„L..R,„.  one  as  it  links  the  announce- 

•"  '*'  /,,.,  ment  in  the  Dealer's  window 

•"*• "■-"  '  ',"„',::  ;..„',;.;  with  the  message  conveyed  by 

J ""^s^w,-^  mail  in  the  catalog. 

■°x^^,~.<ZZZZZZZ  This  is  the  catalog  for  which 

'!:,;„   .  |-'  ;    ZJ",  we  suPPly  a  special  envelope  of 

■^\1^%:<^:,ZIZ:tCZZ,  a    rather     striking     character. 

J2S.&L  mumming.  you   have,   of  course,   mailed 

ZZZZZZZ    ZZ^'ZZ,  outyour  quota  of  these  catalogs 

as  we  suggested  in  the  October 
Monthly.  They  were  in 
tended  to  reach  every  owner  of  a  cylinder  Phono- 
graph and  it  is  to  be  hoped  that  you  made  out  your 
list  and  mailed  the  copies  which  we  supplied.  You 
ought  also  to  have  a  small  quantity  on  hand  for 
distribution  among  those  Edison  owners  who  have 
not  as  yet  purchased  the  new  Records.  Remember 
that  when  you  want  the  catalogs  purely  for  mail- 


EDISON  PHONOGRAPH  MONTHLY  FOR  DEC,  1912 


11 


"Bhe 


ing  purposes  that  we  supply  the  special  envelope. 
This  booklet  is  (Form  2280). 

The  second  list  of  Blue  Amberol  Records  (Form 
2300)  is  printed  in  only  one  color,  having  plain 
black  and  white  cover.  The  first  catalog  contained 
on  the  center 
pages  a  group 
of  artists.  In 
the  second  list 
we  have  placed 
pictures  of 
many  of  the  ar- 
tists in  the  mar- 
gin opposite  the 
descriptions  of 
their  respect- 
ive selections. 
This  arrange- 
ment gives  a 
very  pleasing 
effect  and  iden- 
tifies the  artist  with  the  selection. 

Every  Dealer  will,  of  course,  send  this  second 
list  to  each  customer  who  has  purchased  any  of  the 
first  Blue  Amberol  selections.  We  will  not  furnish 
special  envelopes  for  this  second  list.  Dealers, 
however,  should  make  sure  that  every  purchaser  of 
a  Blue  Amberol  selection  receives  one  of  these  De- 
cember Lists.  The  form  itself  is  attractive  and  the 
selections  represent  the  best  in  their  various  classes. 


Blue 
Amberol 


91  Musical 
TRIUMPH 


The  third  booklet  "To  Hear  Ourselves  as  Others 
Hear  Us"  (Form  2290)  is  the  latest  offering  on  the 
subject  of  Home  Recording.  It  is  referred  to  at 
length  elsewhere  in  this  issue.  Every  Dealer 
should  first  read  it  through  very  carefully  himself 

so  as  to  become 
thoroughly  fa- 
miliar with  its 
interesting  con- 
tents. It  will 
give  him  a  lead 
as  to  the  method 
of  broaching  the 
Home  Record- 
ing subject  to 
people  of  many 
different  occu- 
pations. 

This  is  what 
we  are  doing  for 
you  in  the  way 
of  printed  matter.  These  forms  are  yours — make 
the  best  possible  use  of  them  and  remember  that 
though  they  cost  you  nothing,  many  of  them  are 
expensive  propositions  and  should  be  distributed 
with  the  greatest  care. 

In  using  these  blue  placards  and  the  first  catalog 
in  your  windows  be  careful  to  use  only  colors  that 
harmonize  with  the  blue.  Blue  and  white  make  a 
very  effective  window. 


*Oie  EDISON 

Blue  Amberol 
Record 


2  nd  List 


Dec.  1912 


MrEDISON 

ANNOUNCES  HIS 


^de  Blue  | 
Amberol 


^^P^^m  ^mb^^m  MBHHB  SSKSRB  WKF"m^ti  i  ^bJM^i 

anils 


these  well 


?rol 


Mmmiii 


can  be  played 


EDISON 

CYLINDER  RECORD 


and  still  h 


■":'.■        '       "■■^■■■.^'o 


L«M«J 


«M 


mm 


i 


12 


EDISON  phonograp: 


NEW     LINE-CUTS    AN] 


If  you  have 
not  heard  the 
magnificent 

Edison 

Amberola  I 

since  the  ad- 
vent of  the  un- 
breakable 

Blue 

Amber ol  Records 

you  will  not  realize  what 
marvelous  tone  these  new 
Records  have  when  played 
on  this  superb  Instrument. 
Mechanically  the  Amberola 
represents  the  last  word  in 
Phonograph  construction, 
with  its  silent  double-spring 
motor,  automatic  stop  and 
stationary  reproducer.  The 
new  diamond  reproducer 
point  will  last  indefinitely — 
no  changing  of  needles. 
Step  in  at 

JOHN   BROWN'S 

and  you  will  be  convinced 
that  the  Amberola  has  no 
superior  among  sound-re- 
producing machines. 

Edison  Amberola 

Price  $200.00 


The   Concert 

One  of  the  newest 
Edison  Phonographs 

has  all  the  mechanical  fea- 
tures which  have  made  the 
Amberola  famous,  includ- 
ing the  geared  double- 
spring  motor  which  is  noise- 
less and  perfectly  regulated 
and  the  stationary  repro- 
ducer with  its  permanent 
diamond  point.  The  self- 
supporting  wooden  cygnet 
horn,  mounted  on  a  swivel, 
can  be  turned  in  any  direc- 
tion while  the  machine  is 
playing.  You  have  no  con- 
ception of  what  faultless 
sound-reproduction  is  until 
you  have  heard  the  Edison 
"Concert"  play  the  won- 
derful Edison  Blue  Amberol 
Record,  the  new  indestructi- 
ble Record  that  has  been 
played  3,800  times  without 
showing  signs  of  wear. 

JOHN   BROWN 

Edison   Concert    $90.00 


The  Edison 
Phonograph 

represents  a  greater  value 
than  any  sound-reproducing 
machine  on  the  market  to- 
day. It  is  the  only  ma- 
chine on  which  you  can 
make  your  own  Records  at 
home — and  this  can  be  done 
on  all  Edison  models. 
Every  model  except  the 
"Gem"  is  equipped  with  a 
diamond-pointed  repro- 
ducer that 
will  last  in- 
definitely 
and  never 
needs  chang- 
ing. Each 
model  has 
just  the  right 
volume  of 
sound  for  the 
home.  The 
newBluedm- 
berol  Records 
are  practically  unbreakable 
and  they  have  a  smoothness 
and  roundness  of  tone  that 
is  found  in  no  other  Records. 
The  "Triumph"  shown  in 
the  accompanying  illustra- 
tion, equipped  with  wooden 
cygnet  horn,  is  sold  at 
£75.00.  You  can  hear  the 
Edison  at 

JOHN  BROWN'S 


Blue 

can 
3,800 
injuri 
">e  < 
d 
to  rec 
great< 
the 
Come 

JOI 


Blue 
Regul 


HERE  are  seven  suggestions  for  your  news- 
paper advertisements  which  we  are  offer- 
ing in  connection  with  a  new  lot  of  stock 
electros  that  we  place  at  your  disposal.  They 
are  all  line-cuts  and  will  give  excellent  results 
on  newspaper  stock  as  well  as  on  high  grade 
paper. 

Some  of  the  ads  refer  directly  to  the  machines 
appearing  in  the  illustration.  In  that  case  the 
wording  can  be  changed  to  suit  any  other  ma- 
chine that  the  Dealer  might  want  to  advertise. 
In  the  cases  where  no  specific  mention  is  made 
of  the  model  shown,  any  other  model  can,  of 
course,  be  substituted.  It  will  be  noticed  that 
the  "  Triumph,"  "  Home,"  "  Standard  "  and 
"  Fireside  "  cuts  show  the  new  diamond  repro- 
ducer.    Cuts   are  also  obtainable  showing  the 


NUMBERS  AND 

OBTAINABLE 

TIStmg 

STYLE 

Amberola  I 

Amberola  III 

Concert 

Triumph 

Home 

Standard  (Diamon 
Standard  (Sapphii 
Fireside  (Diamonc 
Fireside  (Sapphire 
Gem  (Sapphire  poi 
Blue  Amberol  Rec 


NTHLY  FOR  DEC,  1912 


13 


A    FEW    SUGGESTIONS 


in 
Record 

:d  over 
ivithout 
mderful 

DUt  *' 

it  c 
t  is  tue 

rd     on 
day. 
ar  it  at 

VN'S 

et 

'oncert 

mberol 


Edison 
Phonographs 

range  in  price 
from  3200  to 
215.  There  is 
great  as- 
sortment of 
models,  en- 
abling every- 
one to  suit 
his  taste  and 
his  pocket- 
book.  But  all 
Edisonshave 
one  great 
Home  $50.00point  in  com- 
mon—  they 
offer  twice  the  value  of  any 
other  sound-reproducing 
machine  at  the  correspond- 
ing price.  Not  only  can 
you  hear  the  best  music,  the 
catchiest  songs  and  the  lat- 
est "hits,"  but  in  addition 
you  can 

Make  Your  Own 
Records    at    Home 

If  you  have  never  exper- 
ienced the  great  pleasure  of 
making  a  talking,  singing 
or  instrumental  Record  of 
your  own,  stop  in  and  make 
your  first  Record  at 

BROWN'S 


It  was  in 
1877thatMr. 
Edison  dis- 
covered the 
principles  of 
sound  repro- 
duction and 
to-day  the 
Edison 
Phonograph 
entertains, 
amuses  and 
instructs  the 
world.  Grand 
opera,  classical  music,  rag- 
time, musical  comedy,  in- 
strumental selections  of 
every  variety,  vaudeville 
sketches — ail  are  presented 
in  tones,  the  richness  and 
smoothness  of  which  have 
no  equal. 

The  Blue  Amberol 
Record 

makes  these  selections  per- 
manently yours  because  it 
will  not  break  and  will  not 
wear  out.  In  order  to  fully 
appreciate  the  beauty  of 
this  new  record  you  must 
hear  it  at 

BROWN'S 


Gem  $15.00 

Even  the  most  inexpens- 
ive models  of  the 
Edison  Phonograph 

afford  you  the  opportunity 

of    hearing    the    wonderful 

new 

Blue   Amberol     Record 

the  sweet-toned  indestructi- 
ble Record  which  has  been 
played  3,800  times  without 
showing  any  signs  of  wear. 
Rememberthatyou  can  also 
Make  Records  at  Home 
on  any  Edison  model 
and  that  you  cannot  make 
Records  *on 


i    OF   LINE-CUTS 

:  THE  ADVER- 

ITA  TENT 

SIZE 

1  in. 

2  in. 

3  in. 

844 

843 

842 

835 

834 

833 

856 

855 

854 

847 

846 

845 

859 

858 

857 

:)...     840 

839 

836 

:)...     841 

838 

837 

853 

851 

848 

852 

850 

849 

832 

831 

830 

829 

828 

827 

"  Standard  "  and  "  Fireside  "  models  equipped 
with  sapphire  reproducers. 

The  cuts  shown  are  all  one  inch  in  height.  We 
also  have  the  same  cuts  in  two  and  three  inch 
sizes  for  use  in  larger  space.  The  accompanying 
table  gives  the  numbers  of  all  sizes  and  styles. 
Order  by  number  from  the  Advertising  Depart- 
ment. 

The  Blue  Amberol  Record  and  Home  Record- 
ing Outfit  give  the  Dealer  a  good  deal  more  to 
talk  about  than  he  has  ever  had  before  and  he 
now  has  arguments  which  his  competitors  can- 
not meet.  These  line-cuts  will  help  to  liven  up 
the  copy  and  add  interest.  We  furnish  them 
gratis  as  usual,  only  requiring  proofs  or  clip- 
pings of  the  ads  in  which  the  cuts  are  used,  for 
filing  purposes. 


EDISON  PHONOGRAPH  MONTHLY  FOR  DEC,  1912 


NEW    LINE-CUTS    AND    A    FEW    SUGGESTIONS 


Amberol  Records 


m'° "ch.ngfn"  'V    needles. 
Sup  in  «t 

JOHN    BROWN'S 


Edison  Amberola 

Price  $200.00 


The  tJsor, 
Blue  Aroberoi  Record 

can    be    Pjayed   over 

3,800    tiim,    without 

injuring  its  „onderfu] 

-e  quaht.     but  ,. 

i  only  ljea'r  it  c 

greatest     }£££  ^ 
the    market  to<J 
Comeinandhearitat 

JOHN  BR0WN,S 

Main  Street 

Blue  Ambe   .  r . 

ol  Concert 


The  Blue  Amberol 


$27.00        BROWN'! 


HERE  are  seven  suggestions  for  your  news- 
paper advertisements  which  we  are  offer- 
ing in  connection  with  a  new  lot  of  stock 
electros  that  we  place  at  your  disposal.  They 
are  all  line-cuts  and  will  give  excellent  results 
on  newspaper  stock  as  well  as  on  high  grade 
paper. 

Some  of  the  ads  refer  directly  to  the  machines 
appearing  in  the  illustration.  In  that  case  the 
wording  can  be  changed  to  suit  any  other  ma- 
chine that  the  Dealer  might  want  to  advertise. 
In  the  cases  where  no  specific  mention  is  made 
of  the  model  shown,  any  other  model  can,  of 
course,  be  substituted.  It  will  be  noticed  that 
the  "  Triumph,"  "  Home,"  "  Standard  "  and 
"  Fireside  "  cuts  show  the  new  diamond  repro- 
ducer.    Cuts   are  also  obtainable  showing  the 


NUMBERS  AND  SI!ES 

OF   LINE-CUTS 

OBTAINABLE  Ft0M  THE  ADVER- 

TISE DE|RT„ENT 

STYLE 

SIZE 

Amberola  I              .  . 

...    844 

843     842 

Amberola  III 

...    835 

834    833 

Concert 

856 

855     854 

Triumph 

...    847 

846    845 

Home 

859 

858    857 

Standard    (Diamond    lv,. 

...    840 

839    836 

Standard    (Sapphire    i 

...    841 

838    837 

Fireside    (Diamond    pc 

...    853 

851     848 

Fireside   (Sapphire  poi 

0 

...    852 

850    849 

Gem   (Sapphire  point). 

...    832 

831     830 

Blue  Amberol  Record. 

...    829 

828    827 

"  Standard  "  and  "  Fireside  "  models  equipped 
with  sapphire  reproducers. 

The  cuts  shown  are  all  one  inch  in  height.  We 
also  have  the  same  cuts  in  two  and  three  inch 
sizes  for  use  in  larger  space.  The  accompanying 
table  gives  the  numbers  of  all  sizes  and  styles. 
Order  by  number  from  the  Advertising  Depart- 
ment. 

The  Blue  Amberol  Record  and  Home  Record- 
ing Outfit  give  the  Dealer  a  good  deal  more  to 
talk  about  than  he  has  ever  had  before  and  he 
now  has  arguments  which  his  competitors  can- 
not meet.  These  line-cuts  will  help  to  liven  up 
the  copy  and  add  interest.  We  furnish  them 
gratis  as  usual,  only  requiring  proofs  or  clip- 
pings of  the  ads 
filing  purposes. 


which  the  cuts  are  used,  for 


14 


EDISON  PHONOGRAPH  MONTHLY  FOR  DEC,  1912 


THE  CUT  PRICES  WILL  CLEAN  UP  YOUR  STOCK 


A  GOOD  stocky  window  display  with  good 
live  signs  will  prove  a  valuable  aid.  Here 
is  a  suggestion.  Use  signs  pasted  to  the  glass 
and  worded  in  such  a  manner  as  to  designate  that 
Edison  Wax  Records  are  being  closed  out.  This 
arrangement  is  only  one  of  a  hundred  that  may  be 
built  up  using  shelves,  pedestals  or  boxes  to  aid  in 
lending  a  stocky  appearance.  The  only  expense 
necessary  is  the  outlay  for  signs.  Do  not  begrudge 
sign  expense  if  you  really  say  something  on  your 
copy.  Use  this  copy  or  originate  something  better 
but  insist  that  "wax"  is  the  word  to  emphasize. 
Paper  is  the  best  material  for  the  large  signs  if 
they  are  to  be  pasted  to  the  glass  and  good  heavy 
cardboard  if  used  as  shown.  There  are  many  in 
your    neighborhood    who     want     more    Records. 


See  that  they  are  notified  of  the  cut  in  price  through 
show  window  advertising.  Note  that  Edison 
Fixtures  are  used  to  advantage.  Use  yours  and 
keep  them  in  use. 

You  of  course  realize  the  importance  of  this  cut 
in  the  price  of  Wax  Records  and  you  must  realize 
that  the  biggest  sales  are  going  to  be  made  while 
the  supply  of  Blue  Amberols  is  limited.  The 
problem  then  is  to  notify  the  public  as  quickly  as 
possible  of  the  change  in  price.  Put  a  display  like 
the  one  suggested  in  your  window  and  tell  the  pub- 
lic your  story  in  short  snappy  announcements.  If 
you  are  going  to  move  those  Wax  Records  off 
your  shelves  you  must  let  your  window  do  its 
share  of  the  work — if  not,  why  pay  rent  for  it? 

Fix  your  window  up  and  start  something. 


EDISON  BETTER  THAN  FILING  SYSTEM 


CHARLES  A.  KLEINHANS,  Edison  Dealer  in 
St.  Louis,  Mo.,  was  recently  fined  for  not 
appearing  in  court  when  summoned  for  jury 
duty.  He  had  a  filing  system  by  which  he  devoted 
a  pigeon  hole  to  every  day  in  the  week.  This  time 
he  got  the  summons  in  the  wrong  pigeon  hole  and 
so  failed  to  appear. 


Now  he  has  conceived  the  idea  of  telling  an 
Edison  blank  Record  just  what  he  wants  to  do 
and  when  it  is  to  be  done.  Then  when  his  memory 
needs  jogging  he  pushes  the  lever  and  tells  himself 
just  what  his  plans  are.  Of  course,  the  scheme  has 
not  been  in  operation  very  long,  but  thus  far  it  has 
proven  highly  satisfactory. 


EDISON  PHONOGRAPH  MONTHLY  FOR  DEC,  1912 


1? 


EDISON  WINDOW   DISPLAY  NO.  26,  PRICE  $2.50 


MR.  DEALER  how  are  you  going  about  it 
to  arrange  a  window  display  as  attractive 
as  this  containing  as  many  neatly  worded, 
live  arguments,  show  cards  as  shown  here,  for 
#2.50?  For  the  Dealer  with  small  windows  here 
are  three  distinct  units  that  will  arrange  three 
distinct  displays  in  a 
3-foot  wide  space. 
For  the  man  with 
larger  windows  by 
adding  two  machines 
on  pedestals  in  the 
rear  sides  you  have  a 
splendid  showing  sure 
to  attract  unusual  at- 
tention. Note  that 
the  center  piece  calls 
attention  to  the  Edi- 
son Phonograph  and 
that  the  two  side 
units  exploit  the  su- 
perior tone  merits  of 
the  New   Blue  Ara- 

berol.  No  fixtures  are  required  to  set  up  this  display 
as  a  box  18  inches  high  can  be  used  to  support  the 
two  side  units  while  those  who  own  Edison  fixtures 
can  use  their  small  pedestals  for  that  purpose.  Please 
bear  in  mind  that  this  display  will  be  shipped  to 
reach  Dealers  by  Feb.  1st  but  that  your  order 
should  be  sent  in  now.     Time  and  again  we  call 


your  attention  to  the  fact  that  this  is  your  depart- 
ment and  anything  you  can  do  to  aid  in  intelligent 
production  will  increase  the  attractiveness  of 
future  efforts  and  lower  the  price.  We  want  you 
to  become  a  standing  order  patron  that  we  may- 
depend  upon  manufacturing  a  quantity  for  a 
certainty  thus  per- 
mitting us  to  name  a 
quantity  price  in  ad- 
vance. You  are  as- 
sured that  at  no  time 
are  our  displays  to- 
exceed  £5.00  each. 
The  average  is  half 
that  sum  and  at  no 
time  is  the  expendi- 
ture so  heavy  that  it 
should  not  be  cheer- 
fully expended  by  the 
averageDealer  know- 
ing that.it  is  an  out- 
lay that  increases 
sales  and  really  more- 
than  pays  for  itself.  Note  that  this  is  the  third 
display  which  we  call  stock  displays — No.  23  at 
31.00;  No.  25  at  32.00;  and  No.  26  at  32.50. 
None  of  them  requires  any  other  expenditure  to- 
assemble,  each  of  them  can  be  used  to  advantage 
in  a  small  or  large  window.  Order  a  display- 
while  it  is  fresh  in  your  memory. 


CHRISTINE  MILLER'S  BOOKING 


CHRISTINE  MILLER'S  popularity  upon  the 
concert  stage  is  well  attested  by  the  following 
list  of  engagements  for  the  next  few  months. 
The  great  sale  which  the  young  contralto's  Records 
have  enjoyed  shows  that  she  is  well  appreciated 
by  Edison  owners  as  well  as  by  the  general  public. 
Miss  Miller,  as  all  Dealers  know,  has  made  four 
beautiful  Amberol  Concert  Records. 


We  append  a  list  of  her  engagements  for  the- 
information  of  those  Dealers  who  are  situated 
in  the  many  cities  in  which  she  is  to  appear.  There 
is  no  question  of  Miss  Miller's  winning  her  every 
audience — are  you  going  to  profit  by  her  visit  by 
advertising  her  Records  before  and  after  her  ap- 
pearance? Remember  that  she  is  an  exclusive 
Edison  artist. 


The  list: 

Dec.     3rd 

5th 

6th 

9th 

"       10th 

"      17th 

"      19th 

"      20th 

"      26th 

"      28th 

"      30th 

Jan. 
"       26th 


Rochester,  N.  Y. 
Camden,  N.  J. 

it  a  ' 

Massillon,  Ohio 
Oberlin,  Ohio 
Ft.  Dodge,  Iowa 
Evanston,  111.     ("  Messiah : 

"      Recital) 
New  York  City 

(«  «  M 

Philadelphia,  Pa. 

Appleton,  Wis. 
Cleveland,  Ohio 


Jan.  29th 

"  30th 

Feb.  13th 

"  14th 

"  19th 

"  20th 

"  25th 

"  28th 

Mar.  10th 

"  16th 

Apr.  1st 

"  15th 

"  16th 


Newark,  N.  J. 
New  York  City 

Washington,  D.  C. 
Pittsburgh 
Detroit,  Mich. 
Chicago,  III. 
St.  Paul,  Minn. 
Indianapolis,  Ind. 

Lowell,  Mass. 
Milwaukee,  Wis. 

Toronto,  Ont. 
Cleveland,  Ohio 
Erie,  Pa. 


16 


EDISON  PHONOGRAPH  MONTHLY  FOR  DEC,  1912 


FACTS  TO  BE  KEPT  IN  MIND 

THE  Blue  Amberol  Records  and  the  Home 
Recording  Outfit  have  necessitated  so  many 
changes  in  equipment  and  prices  of  various 
models  that  we  wish  to  fix  these  new  facts  in  the 
minds  of  all  Dealers.  Read  this  article  carefully 
and  do  not  set  it  aside  if  you  are  familiar  with  the 
first  one  or  two  statements — there  may  be  others 
that  have  slipped  your  mind. 

All  models  except  the  Gem  will  be  regularly 
equipped  with  Diamond  Reproducers.  The  Gem 
will  retain  the  Sapphire  point. 

The  Diamond  speaker,  as  an  extra,  lists  at  37.50 
in  the  United  States;   39.75  in  Canada. 

The  prices  of  various  models  equipped  with 
Diamond  Reproducers  are  as  follows: 

Cana- 
U.  S.  dian 
List         List 

Amberola  I,  Circassian  Walnut 3250.00  3300.00 

I,  Oak  or  Mahogany 200.00       250.0 

III,  Oak  or  Mahogany....  125.00     150.00 
Concert    (formerly   "Opera")    Ma- 
hogany      90.00     117.00 

Concert  (formerly  "Opera")  Oak...     85.00     110.00 

Triumph 75.00      97.50 

Home 50.00      65.00 

Standard,  Cygnet  Horn 40.00       52.00 

Flowered  Horn 35.00       45.50 

Fireside,  Cygnet  Horn 32.00       41.50 

Sectional 27.00      35.00 

The  Standard  and  Fireside  models  are  also  ob- 
tainable with  the  Sapphire  point — the  Gem  is  fur- 
nished only  with  the  Sapphire.  These  models  with 
Sapphire  points  list  as  follows: 

Cana- 
U.  S.        dian 
List         List 

Standard,  Cygnet  Horn 335.00    345.50 

Flowered  Horn 30.00       39.00 

Fireside,  Cygnet  Horn 27.00      35.00 

Sectional 22.00      28.50 

Gem 15.00       19.50 

An  additional  choice  is  obtainable  in  the  equip- 
ment of  the  Fireside  model  which  may  be  had  with 
Blue  Flowered  Horn  and  Horn  Crane  with  an  extra 
Horn  Crane  Base  to  counterbalance  the  extra 
weight  of  the  long  horn  and  minimize  the  possi- 
bility of  tipping  the  machine  forward. 
The  prices  of  these  new  equipments  are: 

Cana- 
U.  S.       dian 
List        List 
Fireside,    Model   "N"    Reproducer, 
Blue  Flowered  Horn,  Horn  Crane 

and  Horn  Crane  Base 324.50    331.75 

Fireside,  Diamond  Reproducer,  Blue 
Flowered  Horn,  Horn  Crane  and 
Horn  Crane  Base 29.50      38.25 


The  Diamond  point  cuts  the  soft  blanks  furnished 
with  the  Home  Recording  Outfit.  Therefore,  in 
every  case  where  a  Dealer  sells  a  Recording  Outfit 
to  a  person  having  a  Diamond-pointed  speaker  he 
should  also  sell  a  Model  "N"  Sapphire  Reproducer 
which  now  lists  at  32.00  in  the  United  States;  32.60 
in  Canada. 

Combination  attachments  are  equipped  with 
Diamond  Reproducers,  with  the  exception  of  the 
Gem  attachment  which  will  continue  to  have  the 
Sapphire  contrary  to  the  announcement  on  page 
5  of  the  October  Monthly.  The  list  prices  for  the 
Diamond  attachments  are: 

Cana- 
U.  S.       dian 
List        List 

Standard 38.40     310.95 

Home  and  Triumph 9.75       12.70 

The  ten  special  Records  formerly  offered  with 
the  attachment  being  wax,  they  cannot  be  used  with 
the  Diamond  point  and  are,  therefore,  discontinued. 
Sapphire-pointed  attachments  are  still  available 
by  special  order  at  the  following  prices: 

Cana- 
U.  S.        dian 
List        List 

Gem 33.25       34.25 

Standard 5.00         6.50 

Home  and  Triumph 7.50         9.75 

Keep  these  changes  thoroughly  in  mind  and 
watch  the  Monthly  for  announcements  of  any  fur- 
ther changes  which  might  be  found  advisable  in 
the  future.  The  information  contained  in  this 
article  supersedes  Sales  Department  Bulletin  No. 
118  issued  under  date  of  September  17th. 


CLEAR  THE  DECKS 

{Continued  from  page  3) 
a  greater  demand  for  them  than  some 
Dealers  can  supply  out  of  their  old  stocks. 
We,  therefore,  authorize  Jobbers  to  sell 
to  Dealers  Edison  Wax  Records  at  the 
following  net  prices: 

Standard  (two  minute)..: #0.14 

Amberol  (four  minute) 20 

Amberol  Concert 27 

Standard  Grand  Opera 30 

Amberol  #1.00  Grand  Opera 40 

Amberol  #1.50  Grand  Opera 60 

Amberol  #2.00  Grand  Opera 80 


TO  THE  TRADE 

On  November  18th  we  issued  a  bulletin  announc- 
ing that,  on  and  after  that  date  Dealer's  discount 
on  Amberolas  I  and  III  is  reduced  to  35  per  cent. 
On  the  same  date  the  list  price  on  Amberola  I  is 
advanced  from  3240.00  to  3250.00  in  Canada. 


EDISON  PHONOGRAPH  MONTHLY  FOR  DEC,  1912 


17 


DINNER  HELD  AT  THE    ESSEX  COUNTY  COUNTRY  CLUB   IN  HONOR  OF  RETIRING  PRESIDENT  DYER, 
ATTENDED  BY  THE  OFFICIALS  AND  DEPARTMENT  HEADS'OF  THOMAS  A.  EDISON,  INC. 


TWENTIETH  CENTURY  MERCHANDISING 


DO  you  keep  pace  with  the  times?  Are  you 
the  one  to  originate  new  selling  plans  or 
quickly  adopt  another's  successful  methods? 
Shrewd  buying  is  not  an  advantage  unless  your 
scales  are  balanced  by  shrewd  selling.  Your  pur- 
chases represent  an  investment.  Your  sales  must 
account  for  the  percentage  of  profit  on  that  invest- 
ment. To  sell  a  purchase  quickly  increases  the 
percentage  and  returns  your  original  capital  for 
reinvestment.  It  also  places  you  in  a  position  to 
show  new  merchandise.  Ever  notice  how  easily 
a.  spic  and  span  new  article  sells  compared  with  the 
shop-worn  stock?  Of  course  you  know  that  slow 
sellers  depreciate  both  in  appearance  and  value. 
Then  why  not  make  an  effort  to  effect  quick  sales. 

To  sell  a  thing  quickly  show  it  to  the  masses, 
tell  its  price  and  some  particular  reason  why  it  is 
needed.  Also  add  convincing  arguments  why  it  is 
the  best  of  its  kind.  Can  this  be  best  accomplished 
by  word  of  mouth,  or  modern  advertising?  The 
human  voice  persuasion  is  effective  but  its  scope 
is  limited. 

Not  so  with  the  show  window.  It  would  require 
a  rapid  talking  auctioneer  working  overtime  to 
propound  the  merits  that  a  good  window  display 
tells  at  a  glance.    Do  not  overlook  your  show  win- 


dows, do  not  expect  them  to  do  their  share  unaided. 
The  most  successful  merchants  today  spend 
thousands  of  dollars  annually  for  the  up-keep  of 
their  show  windows.  These  thousands  of  dollars 
represent  some  percentage  of  their  profits.  How- 
ever with  greater  profits  from  increased  sales 
through  the  agency  of  timely  displays  it  proves  a 
sane  outlay. 

Are  you  spending  anything  on  the  up-keep  of 
your  show  windows?  Could  you  not  spend  more 
and  increase  their  earning  capacity?  Can  you 
point  to  these  successful  merchants  and  say  "your 
window  displays  play  no  part  in  your  success?" 

You  know  it  pays  them.  You  know  it  will  pay 
you.  Your  hesitation  to  give  proper  attention  to 
your  show  windows  denotes  one  of  two  things — 
you're  not  a  Twentieth  Century  Merchant  or  you're 
a  good  loser.  Don't  let  a  few  cents  expenditure  in- 
fluence you  against  success  through  up-to-date 
window  displays.  We  offer  you  a  year's  service 
at  a  trifling  outlay.  Start  now  to  use  the  Edison 
Window  Display  Service.  Purchase  Displays  No. 
23  or  No.  25  shown  in  the  two  previous  issues  of 
the  Monthly  or  Display  No.  26  shown  in  this 
issue.  Anyone  of  these  prove  their  simplicity  and 
ease  of  arrangement  as  well  as  attractiveness. 
We're  after  you.    You  should  be  after  us. 


18 


EDISON  PHONOGRAPH  MONTHLY  FOR  DEC,  1912 


ARE  YOU  "FILLING"  YOUR  SHOW 

WINDOWS  OR  " TRIMMING" 

THEM? 

TO  "fill"  a  show  window  aimlessly  without  a 
thought  of  making  it  different  from  previous 
efforts  is  a  vital  mistake.  Leaving  it  empty 
ior  a  space  of  time  would  be  no  more  detrimental. 
Using  the  same  thing  over  and  over  again  does  not 
attract  attention.  Without  the  power  of  attraction 
-a.  show  window  is  without  value. 

Now  what  is  an  attraction?  Experts  cannot 
-agree  on  but  one  point,  viz.:  That  any  attraction 
"becomes  commonplace  in  a  short  space  of  time. 
New  ideas  must  be  installed  at  frequent  intervals. 
Many  of  them  may  not  make  a  decided  "hit"  but 
taken  as  a  whole  they  display  enterprise  and  pro- 
gressiveness  and  the  public  soon  forms  a  habit  of 
-looking  for  the  change. 

Direct,  quick  sales  are  more  often  influenced  by 
the  quotation  of  price  arguments,  on  the  actual 
necessities  of  life. 

To  influence  sales  of  lines  not  absolute  necessities, 
through  the  medium  of  the  show  window  requires 
a  persistent  well-directed  campaign.  One  thought 
transferred  to  the  observer  this  week,  another  next 
and  a  persistence  that  almost  says  "I  am  after  you" 
will  eventually  create  a  desire  to  add  a  luxury  to 
the  household  expenditure. 

Now  to  the  point: — You  as  a  merchant  have  not 
made  a  study  of  window  display.  Your  time  is 
occupied  by  the  many  details  of  your  store  manage- 
ment. Rarely  do  you  "trim"  your  show  window. 
You  "fill"  it  as  best  you  can  without  proper 
thought  of  obtaining  varied  and  original  effects. 

You  would  not  hesitate  to  pay  a  commission  of 
'  twenty-five  dollars  a  year  to  a  salesman  who  would 
increase  your  gross  sales  20  per  cent,  would  you? 

Proper  window  display,  real  thoughtful  trimming, 
will  do  more  than  this.  Not  in  one  day  or  a  week 
but  in  the  course  of  a  year's  business  it  cannot  fail. 

We  plan  window  displays  for  you — modern  dis- 
plays with  features  that  attract;  displays  that  tell 
some  little  feature  of  the  pleasure  of  a  Phonograph 
and  keep  on  telling  these  persistently  through 
neatly  worded  designs.  The  public  reads:  Some 
will  remember  these  terse  selling  arguments — some 
will  purchase.  Whether  you  interest  the  uninter- 
ested and   secure  more  business  remains  with  you. 

Use  Edison  displays  and  you  have  something 
different,  something  planned  to  lead  an  observer 
to  purchase  now  or  eventually.  The  sign  painter 
is  your  best  friend — make  use  of  him.  His  bills 
are  not  an  expense — they  are  an  aid  to  you.  Talk 
to  those  who  never  enter  your  store  through 
neatly  made  show-cards  containing  good  sensible, 
clever  reading  matter. 


Think  this  over.  Instill  at  least  enough  nerve 
into  your  system  to  say,  "The  expense  is  little,  I'll 
give  Edison  displays  a  chance."  Why  advertise? 
Because  your  success  lays  in  reaching  all  the  popu- 
lation in  your  territory.  Count  how  many  of  them 
pass  your  door  in  an  hour.  Multiply  that  by  ten 
and  that  answer  by  365.  Now  think  of  the  possi- 
bilities of  your  arresting  the  attention  of  this 
vast  army  and  creating  a  desire  to  purchase  a 
fair  percentage  of  them. 

You  can  interest  them.  Window  displays  will 
do  it. 


THOSE  INQUIRIES 

WHAT  do  you  do  with  the  inquiries  which 
we  refer  to  you?  There  are,  of  course,  two 
ways  of  handling  them — filing  them  in 
the  basket  or  camping  on  the  trail  of  the  inquirer. 
Those  Dealers  who  have  pursued  the  latter  course 
wind  up  their  reports  by  asking  for  more  and  that 
is  the  best  indication  that  we  know  of  that  it  pays 
to  follow  them  up. 

It  is  a  recognized  fact  that  a  certain  percentage 
of  inquiries  do  not  result  in  sales,  but  it  is  equally 
true  that  a  good  percentage  of  them  do.  It  fre- 
quently has  happened  that  the  first  two  or  three 
inquiries  which  we  sent  to  some  Dealers  did  not 
pan  out  and  they  promptly  lost  interest,  refusing 
to  follow  up  any  more.  On  the  other  hand,  those 
Dealers  who  were  not  disheartened  by  the  first 
few  failures  have  made  many  sales  through  con- 
sistently tackling  each  inquiry  as  we  passed  it 
along. 

Not  long  ago  we  turned  over  to  the  Scott  and 
Jones  Co.,  Youngstown,  Ohio,  an  inquiry  from 
George  Swanton  asking  simply  for  a  Phonograph 
catalog.  In  less  than  three  weeks  we  received  a 
letter  from  them  stating  that  they  had  sold  the 
prospect  a  $200  Amberoid.  With  reference  to 
this  sale  they  wrote: 

"Our  salesman,  Mr.  Pollock,  called  on  Mr. 
Swanton  and  finding  him  and'  his  family  very 
courteous  had  quite  a  friendly  visit  which  resulted 
in  getting  his  permission  to  place  a  3200.00  Amberola 
on  approval,  although  he  at  first  objected  to  this, 
as  he  did  not  want  to  purchase  until  some  future 
time.  Two  more  calls  were  made  which  finally 
closed  the  deal. 

Thank  you  again  for  this  tip;  send  a  few  more 
along." 

Now  the  next  time  that  we  send  you  an  inquiiy, 
be  it  only  a  humble  post  card,  get  busy  and  turn 
it  into  a  sale  and  don't  brand  the  whole  thing  as 
useless  if  the  first  two  fail  to  turn  out  sales..  It 
took  three  calls  to  effect  this  sale,  but  it  was  cer- 
tainly more  than  worth  while.  There  are  a  great 
many  other  Dealers  who  have  turned  a  lot  of 
inquiries  into  sales.     Get  in  line  with  them. 


EDISON  PHONOGRAPH  MONTHLY  FOR  DEC,  1912 


19 


AMBEROLA  III  MAKES  HIT 

"T)  ECEIVED  your  letter  some  time  ago  which 

f^  I  would  have  answered  sooner  but  for  this 
reason;  I  was  expecting  my  new  Amberola 
III  and  I  wanted  to  let  you  know  just  what  I 
thought  of  it. 

"The  Triumph  machine  I  had  was  perfectly 
satisfactory,  but  when  I  found  out  about  your 
new  Amberola,  I  made  up  my  mind  to  get  it,  as  I 
wanted  a  cabinet  machine. 

'T  thought  the  Triumph  machine  was  nearly 
perfect,  but  your  new  Amberola  is  simply  won- 
derful. I  have  played  about  500  different  Records 
on  it  and  have  not  heard  one  tinny  sound  from  any 
Record. 

"When  Mr.  A.  B.  Taylor,  your  local  Dealer,  had 
my  machine  in  his  store  for  three  days,  to  adver- 
tise it,  I  don't  believe  it  stopped  playing  for  five 
minutes,  no  other  make  of  machine  had  any  chance 
of  being  played  because  crowds  of  people  would 
come  to  his  store  for  no  other  reason  than  to  hear 
'the  new  Edison;'  and  it  made  his  stock  of  Records 
look  as  if  a  cyclone  had  hit  them,  because  Edison 
owners  would  buy  nearly  any  piece  that  was  played." 

This  quotation  from  a  letter  written  by  Bert 
Bradley,  Kamloots,  Canada,  shows  what  the 
Amberola  III  can  do  in  the  way  of  acquiring  popu- 
larity. Then,  too,  notice  that  this  man  gave  up  a 
Triumph  for  the  Amberola  III,  undoubtedly  at 
the  suggestion  of  the  Dealer.  It  is,  of  course 
unreasonable  to  suppose  that  a  majority  of  Edison 
owners  will  buy  Amberolas  to  replace  their  cheaper 
machines,  but  nevertheless  it  is  worth  the  trial 
in  a  good  many  cases. 

Dealers  have  a  pretty  good  idea  of  the  pur- 
chasing ability  of  their  customers  and  can  easily 


make  up  a  list  of  those  who  own  small  machines 
and  are  able  to  buy  Amberolas.  Get  these  people 
into  your  store  and  show  them  what  the  Amberolas 
or  even  the  Opera  can  do.  And,  while  you  are  at 
it,  talk  home  recording. 


STOCK   BOOKS 

WE  now  have  on  hand  a  very  small  number  of 
Stock  Books,  Form  608,  which  we  will  ship 
to  Jobbers  on  request  as  long  as  they  last. 
These  books  were  gotten  up  for  the  purpose  of 
suggesting  to  Jobbers  a  convenient  method  of 
handling  their  Records  and  are  simply  an  adapta- 
tion of  the  "Teacher's  Roll  Book"  obtainable  at 
almost  any  stationer's. 

Before  starting  to  make  up  a  stock  book  of 
any  kind  it  will  be  well  for  Jobbers  and  Dealers 
to  bear  in  mind  that  any  numbers  which  have  been 
omitted  in  the  first  two  Blue  Amberol  lists  will 
be  issued  later,  so  that  the  first  one  hundred  and 
ten  Records  will  bear  consecutive  numbers. 

On  our  stock  book  the  Records  are  listed  by 
consecutive  numbers  on  the  left  margin  of  the 
left-hand  page.  Both  pages  are  ruled  in  squares 
with  a  space  at  the  top  of  each  column  for  the  date. 

In  the  left-hand  column  next  the  titles  should 
be  placed  the  inventory  with  the  date  at  the  top. 
Then  when  the  Jobber  orders  a  selection  from  ushe 
records  the  amount  of  that  particular  selection 
ordered  under  the  date  of  the  order.  _  When  the 
shipment  is  received  from  us  he  draws  a  line  through 
that  number.  The  book  and  your  bins  then  tell 
you  at  a  glance  exactly  where  you  stand  with 
reference  to  any  selection  in  stock. 


ANOTHER  FLOAT 


L 


B.  Janes,  Edison  Dealer  in  Suffern,  N.  Y., 
i  wrote  us  some  time  ago  for  advice  on  mak- 
ing a  float  for  a  Labor  Day  Parade.  Our 
window  display  department  gave  him  specifications 
as  to  the  construction  and  partial  decoration  of  the 
float  proper  and  he  did  all  the  work.  The  "Old 
Couple"  was  Mr.  Janes'  idea  and  he  is  to  be  con- 


gratulated upon  so  cleverly  working  it  out.  He 
writes  that  the  float  was  the  chief  attraction  of 
the  parade  and  that  it  was  fairly  bombarded  by 
the  camera  fiends.  And  don't  forget  every  one  of 
those  pictures  will  advertise  Mr.  Janes  and  the 
Edison.  We  are  glad  to  see  this  Dealer  getting  the 
publicity  and  hope  that  others  will  take  advantage 
of  opportunities  to  place  floats  in  various  parades. 


20 


EDISON  PHONOGRAPH  MONTHLY  FOR  DEC,  1912 


BLUE    AMBEROL    SCHOOL 
RECORDS 

(THIRD  LIST) 

50c.  each  in  the  U.  S.;  65c.  each  in  Canada. 

1651  Lincoln's  Speech  at  Gettysburg         Harry  E.  Humphrey 

1652  Patrick  Henry's  Speech  Harry  E.  Humphrey 

1653  Finch's  "The  Blue  and  the  Gray"   Harry  E.  Humphrey 

1654  Washington's  Farewell  Address        Harry  E.  Humphrey 

1655  Webster's  "Speech  in  Reply  to  Hayne" 

Harry  E.  Humphrey 

1656  Henry  W.  Grady's  Speech  on  "The  New  South" 

Harry  E.  Humphrey 

1657  Dictation  and  Spelling  2d  Year  1st  Half  Lesson  1 

1658  Dictation  and  Spelling  2d  Year  1st  Half  Lesson  2 

1659  Dictation  and  Spelling  2d  Year  2d  Half  Lesson  1 

1660  Dictation  and  Spelling  2d  Year  2d  Half  Lesson  2 

1661  Dictation  and  Spelling  3d  Year  1st  Half  Lesson  1 

1662  Dictation  and  Spelling  3d  Year  1st  Half  Lesson  2 

1663  Dictation  and  Spelling  3d  Year  2d  Half  Lesson  1 

1664  Dictation  and  Spelling  3d  Year  2d  Half  Lesson  2 

1665  Dictation  and  Spelling  4th  Year  1st  Half  Lesson  1 

1666  Dictation  and  Spelling  4th  Year  1st  Half  Lesson  2 

1667  Dictation  and  Spelling  4th  Year  2d  Half  Lesson  1 

1668  Dictation  and  Spelling  4th  Year  2d  Half  Lesson  2 

1669  Dictation  and  Spelling  5th  Year  1st  Half  Lesson  1 

1670  Dictation  and  Spelling  5th  Year  1st  Half  Lesson  2 

1671  Dictation  and  Spelling  5th  Year  2d  Half  Lesson  1 

1672  Dictation  and  Spelling  5th  Year  2d  Half  Lesson  2 

1673  Dictation  and  Spelling  6th  Year  1st  Half  Lesson  1 

1674  Dictation  and  Spelling  6th  Year  1st  Half  Lesson  2 

1675  Dictation  and  Spelling  6th  Year  2d  Half  Lesson  1 

1676  Dictation  and  Spelling  6th  Year  2d  Half  Lesson  2 

1677  Dictation  and  Spelling  Review  Exercises  6th  Year 

1678  Dictation  and  Spelling  7th  Year  1st  Half  Lesson  1 

1679  Dictation  and  Spelling  7th  Year  1st  Half  Lesson  2 

1680  Dictation  and  Spelling  7th  Year  2d  Half  Lesson  1 

1681  Dictation  and  Spelling  7th  Year  2d  Half  Lesson  2 

1682  Dictation  and  Spelling  Review  Exercises  7th  Year 

1683  Dictation  and  Spelling  8th  Year  1st  Half  Lesson  1 

1684  Dictation  and  Spelling  8th  Year  1st  Half  Lesson  2 

1685  Dictation  and  Spelling  8th  Year  2d  Half  Lesson  1 

1686  Dictation  and  Spelling  8th  Year  2d  Half  Lesson  2 

1687  Drill  in  Rapid  Addition 

1688  Table  Drill 

1689  Problems  in  Rapid  Drill  Work 

1690  Ten  Problems  in  Measurements 

1691  Ten  Problems  in  Analysis  and  Proportion 

1692  Finding  Part  of  a  Number 

1693  Ten  Problems  in  Fractions 

1694  Twelve  Problems  in  Business  Practice 

1695  Practical  Business  Problems 

1696  Practical  Review  Problems 

1697  Problems  in  Percentage  Groupe  1 

1698  Problems  in  Percentage  Groupe  2 

1699  Problems  in  Percentage  Groupe  3 

1700  General  Problems  in  the  Application  of  Percentage 

1701  Ten  Business  Problems  in  Percentage 

1702  General  Problems  in  Percentage 

1703  Denominate  Numbers 

1704  Drill  in  Denominate  Numbers 

1705  Fifteen  Review  Problems  in  Denominate  Numbers 

1706  Miscellaneous  Problems  First  Groupe 

1707  Miscellaneous  Problems  Second  Groupe 

1708  Miscellaneous  Problems  Third  Groupe 

1709  Miscellaneous  Problems  Fourth  Groupe 

1710  Miscellaneous  Problems  Fifth  Groupe 

The  following  Grand  Opera,  Concert  and  Regular 
Amberol  Records  are  also  considered  to  have  a 
sufficiently  educational  value  to  permit  of  their  use 
in  connection  with  the  School  Phonograph: 

BLUE   AMBEROL    CONCERT   AND 
GRAND  OPERA  RECORDS 

75c.  each  in  the  U.  S.;  $1.00  each  in  Canada 

28101  Barcarole  (Tales  of  Hoffman) 

Marie  Rappold  and  Chalmers 

28102  Meditation  (Thais)  Albert  Spalding 

28105  Hymn  to  the  Emperor 

The  Olive  Mead   String  Quartet 

28106  Ave  Maria  Marie  Rappold  and  Albert  Spalding 
28109  The  Angel's  Serenade  Margaret  Keyes 
28111     The  Day  Is  Done  Christine  Miller 

28113  II  Trovatore— Ah!   Si  Ben  Mio  (Italian)  Martin 

28114  Cavalleria  Rusticana — Racconto  di  Santuzza  Labia 

28115  La  Traviata — Di  Provenza  il  mar  Galeffi 

28116  La  Gioconda — Cielo  e  mar  Albani 


28117 

Freischiitz — Wie  nahte  mir  der 

Schlummer 

Marie  Rappold 

28118 

Thais — Alessandria 

Polese 

28119 

Tannhauser — O  du  mein  holder  Abendstern 

Feinhals 

28123 
28124 

La  Sonnambula — Cavatina 
Die  Meistersinger — Preislied 

Galvany 
Knote 

28125 

Mignon — Polonaise 

Arral 

28126 

Prophete — Ah!   mon  fils 

Delna 

28127 

L'Africana — O  Paradiso 

Albani 

REGULAR  AMBEROL  RECORDS 

50c.  each  in  the  U.  S.;  65c.  each  in  Canada 

1501  Semiramide  Overture         American  Standard  Orchestra 

1502  Trio  from  Faust  in  English 

Agnes  Kimball,  Reed  Miller  and  Frank  Croxton 
1506     Over  the  Waves  Waltz  New  York  Military  Band 

1509     La  Paloma  Edison  Concert  Band 

1525     The  Rosary 

Elizabeth  Spencer  and  Knickerbocker  Quartet 
1527     Serenade  Florentine  Instrumental  Trio 

1537     List!   The  Cherubic  Host 

Chorus  of  Female  Voices  and  Frank  Croxton 
1548     Good-Night,  Good-Night,  Beloved  EmoS  Quartet 

1553     Bells  Solo  from  The  Magic  Flute  Charles  Daab 

1558  Menuet,  Op.  14,  No.  1  American  Standard  Orchestra 
1564  Sounds  from  the  Operas  National  Promenade  Band 
1570     Serenade  The  Tollefsen  Trio 

1578     The  Shepherd  Boy  Venetian  Instrumental  Trio 

1581     Edelweiss  and  Almenrausch 

Venetian  Instrumental  Trio 
1604     Heimweh  (Longing  for  Home) 

Venetian  Instrumental  Quartet 

The  school  Records  listed  on  this  page  will  not  be 
available  for  use  in  Canada  but  are  appropriate  for 
use  in  any  part  of  the  United  States.  Dealers  should 
make  a  big  effort  to  place  these  School  Phonographs 
in  the  local  schools — and  homes. 


A  NOVEL  WINDOW 

RMONTALVO,  JR.,  Edison  Dealer  in  New 
#  Brunswick,  N.  J.,  surprised  the  populace 
by  what  is  undoubtedly  the  most  remark- 
able window  display  ever  shown  in  that  city.  In 
enclosing  the  following  clipping  this  Dealer  showed 
that  he  appreciated  the  value  of  such  advertising 
and  there  is  no  doubt  but  what  his  windows  will 
receive  regular  attention  in  the  future: 

One  of  the  most  remarkable  window  displays 
ever  seen  in  this  city  is  to  be  found  in  the  window 
of  Ramon  Montalvo's  store.  Included  among  the 
many  interesting  things  to  be  found  in  the  room 
are:  the  first  Phonograph  made  by  Thomas  Edi- 
son, the  first  Record  made,  on  tin  foil,  and  which 
reproduces  the  voices  of  Mr.  Edison  and  Sarah 
Bernhardt. 

This  unique  collection  was  loaned  to  Mr.  Mon- 
talvo  by  Albert  Carman,  son  of  ex-Sheriff  Carman, 
who  was  associated  with  Mr.  Edison  when  the 
latter  had  his  laboratory  at  Menlo  Park. 


TO  THE  TRADE 

We  wish  to  call  the  attention  of  Dealers  to  the 
fact  that  window  displays  are  shipped  regularly 
through  Jobbers.  When  orders  are  received  late, 
necessitating  shipment  direct  to  Dealers,  the  Dealers 
must  pay  the  transportation  charges. 


EDISON  PHONOGRAPH  MONTHLY  FOR  DEC,  1912  21 

EDISON  BLUE  AMBEROL  RECORDS 

THIRD   LIST 

THE  Edison  Records  listed  below  will  be  shipped  to  Jobbers  as  soon  as  manu- 
facturing conditions  will  permit.  Jobbers  may  and  should  immediately  re-ship 
to  Dealers.  The  Records  may  be  placed  on  sale  as  soon  as  received.  Supplements 
and  Phonograms  will  be  shipped  with  Records  to  Jobbers,  who  should  in  turn  re- 
distribute to  Dealers.  Bulletins  will  be  included  with  Record  shipments  this  month, 
instead  of  being  mailed  to  Dealers  as  usual.  This  printed  matter  may  be  sent  out  and 
displayed  as  soon  as  received.  Jobbers  should  place  orders  for  these  Records  at  once, 
to  insure  prompt  shipment  when  the  second  list  of  Blue  Amberols  has  been  disposed  of. 

THOMAS  A.  EDISON,  INCORPORATED 

ORANGE,  N   J.,  U.  S.  A. 


BLUE  AMBEROL  GRAND  OPERA  LIST 

75  cents  each  in  the  United  States;  $1.00  each  in  Canada 

28113  "Ah!  si  ben  mio  "  (The  Vows  We  Fondly  Plighted)— II  Trovatore  {Verdi) 

Riccardo  Martin 

Tenor  solo  in  Italian,  orchestra  accompaniment 

Of  all  the  many  operas  of  Guiseppi  Verdi  (1813-1901)  "II  the  general  favorite  in  the  opera.     It  is  lyric  in  quality,  so 

Trovatore"  is  probably  the  most  popular.  different   from  the  throbbing   drama   that  precedes  and    fol- 

In  Act  III,  scene  II  shows  Manrico' s  (the  troubadour's)  cas-  lows  it. 
tie,  wherein  Manrico  and  Leonora  are  enjoying  a  brief  honey-  The   young  American,    Riccardo  Martin,  has  been  unani- 
moon,  though  expecting  an  attack  from  the  baffled  Count  di  mously  acclaimed  as  one  of  the  foremost  American  singers 
Luna.    Here  Manrico  sings  this  tender  and  affectionate  fare-  of  the  musical  world   and  has  frequently  been  very  success- 
well  before  leaving  to  repel  his  rival's  assault.     This  aria —  fully  substituted  for  Caruso  in  his  most  difficult  roles. 
romanza  it  might  be  called — is,  next  to  the  famous  Miserere, 

28114  Racconto  di  Santuzza  "Voi  lo  sapete" — Cavalleria  Rusticana  (Mascagni)   Maria  Labia 

Soprano  solo  in  Italian,  orchestra  accompaniment 

Pietro  Mascagni,  born  in  Italy,  1863,  has  probably  achieved  in    this   aria  "Voi   lo   sapete," — "Well,   do   you  know  good 
more  fame  through  one  single  opera  than  any  other  composer.  mother."     The  melody  is  somewhat  formless  and  incoherent 
"Cavalleria  Rusticana"  was  first  performed  in  Rome  in  1890.  — as  indeed  it  should  be  to  portray  such  emotions — but  is  ex- 
Previous  to  that  Mascagni  was  an  obscure  conductor.    "Cav-  tremely  beautiful  and  one  of  the  finest  things  in  the  opera, 
alleria"  made  him  world  famous  almost  over  night.  Maria  Labia,  whose  fame  as  a  dramatic  soprano  is  second 

In  the  first  part,  before  the  intermezzo,  Santuzza  has  told  to  none  in  the  world,  is  considered  to  be  one  of  the  finest 

Turiddu's  mother  that  she  cannot  enter  the  church    (it  is  portrayers  of  Santuzza,  comparable  in  fact  to  Calve's  Carmen, 

Easter  morning)  as  she  has  been  excommunicated.     She  then  and  her  Record  of  "Santuzza's  story,"  must  be  considered 
pours  out  the  story  of  her  wrongs  and   Turiddu's  falseness,    _  in  every  way  a  masterpiece. 

28115  "Di  Provenza  il  mar"  (Thy  Home  in  Fair  Provence)  La  Traviata  (Verdi)   Carlo  Galeffi 

Baritone  solo  in  Italian,  orchestra  accompaniment 

The  story  of  Verdi's  "La  Traviata"  was  made  familiar  to  He  grows  to  love  her;   she  decides  to  give  up  her  wild  life  and 

many  by  the  dramatic  version  of  Dumas'  "Camille"  which  in  Act  II  we  find  the  lovers  living  quietly  and  happily  together 

was  played  by  the  famous  French  actress,  Sarah  Bernhardt,  in  a  country  place  near  Paris.     Alfred's  father,  however,  op- 

Violetta   Valery,   the  heroine,  has  lost  her  parents  in  early  poses  the  union.     He  comes  out  to  their  home,  and  in  this 

childhood,  and  has  taken  up  the  life  of  a  courtesan  in  Paris,  beautiful  aria  pleads  with  his  son  to  give  up  the  girl  and  return 

Among  her  acquaintances  is  Alfred  Germont,  a  young  nobleman,  to  his  parents  and  Provence. 

28116  "  Cielo  e  mar  "  (Heaven  and  Ocean) — La  Gioconda  (Ponchielli)  Carlo  Albani 

Tenor  solo  in  Italian,  orchestra  accompaniment 

A  street  singer  known  as  La  Gioconda,  because  of  her  gaiety  will    she   come  o'er  ocean?     Here  I  await  her."     It  is  one  of 

and  bright  spirits,  is  loved  by  Barnaba, who  by  plotting  against  the  finest  arias  in  the  whole  range  of  opera,  a  tenor  song  of 

her  and  her  blind  mother,  has  secured  her  unwilling  promise  exquisite  beauty. 

of  marriage.     Gioconda  loves  Enzo,   a   nobleman  of  Genoa,  Carlo  Albani  made  his  first  appearance  in  the  opera  "La 

but  he  in  turn  is  in  love  with  Laura  who  is  already  married.  Forza  del  Destino"  at  Milan,  and  afterward  sang  in  most  all 

Laura  has  planned  to  leave  her  husband  and  elope  with  Enzo.  the  operas  throughout  North  and  South  America.     He  has 

The  second  act  shows  us  the  latter's  vessel  anchored  in  a  recently  finished  an  engagement  at  St.  Petersburg  where  he 

lagoon  near  Venice.     Enzo  comes  on  deck,  sends  his  sailors  sang   with   great   success   during  the   French   opera    season, 

below  and  watches  alone  for  the  coming  of  Laura.     Gazing  The  Russian  newspapers  and  critics  spoke  very  highly  of  his 

out  at  sea  he  sings  his  love  song,  "Cielo  e  mar" — "Heaven  and  talent,  and  both  his  acting  and  voice  are  indeed  universally 

ocean!     My  angel,  will  she  come  from  Heaven?     My  angel,  praised. 

28117  "  Wie  nahte  mir  der  Schlummer  " — Der  Freischiitz  (von  Weber)  Marie  Rappold 

Soprano  solo  in  German,  orchestra  accompaniment 

Max,  a  young  hunter,  wishes  to  be  appointed  to  a  certain  mark.     Ln   the  trial   shot  he   shows  superior  marksmanship 

position,  and  marry  Agathe  whom  he  loves.     In  order  to  do  but  one  of  the  bullets,  directed  by  the  power  of  Zamiel,  strikes 

this  he  must  prove  himself  a  good  marksman.   Max  is  worried  Agathe.     She  is  proof  against  its  power,  however,  and  is  un- 

and  finally  goes  to  Zamiel  (the  evil  spirit)  in  the"  Wolf's  hurt.     The   circumstances   are   made    known,    Max   is   held 

Glen"  where  he  receives  the  magic  bullets  which  always  hit  the  blameless  and  is  to  marry  Agathe  after  a  year's  probation. 


22 


EDISON  PHONOGRAPH  MONTHLY  FOR  DEC,  1912 


The  aria  given  on  this  Record  is  sometimes  called  "  Agathe's 
Prayer."  Left  alone  on  her  balcony,  on  a  starlit  night,  she 
sings  of  her  love  for  Max,  and  exclaims  at  the  beauty  of  the 
night.  This  melody  is  considered  the  gem  of  the  opera,  and 
is  certainly  the  most  popular  aria  that  Weber  ever  wrote. 

Marie  Rappold,  prima  donna  soprano  of  the  Metropolitan 


Opera  Co.,  New  York,  came  into  her  own  a  comparatively 
few  years  ago,  and  was  classed  as  a  "discovery."  Since  that 
time  her  fame  has  been  steadily  growing  until  at  the  present 
time  she  occupies  a  most  important  position  among  operatic 
and  concert  stars  of  the  world 


28118     "Alessandria!" — Thais  (Massenet) 

Baritone  solo  in  Italian,  orchestra  accompaniment 


Giovanni  Polese 


Thais  is  a  courtesan  of  Alexandria,  whose  beauty  has  brought 
the  whole  city  to  her  feet.  Athanael,  a  Cenobite  monk,  sees 
her  in  a  vision,  posing  as  Venus  for  a  crowd  of  her  friends. 
He  awakes,  and  in  frantic  fervor  cries  out  in  horror  at  the  wick- 
edness of  his  native  city.  It  is  here  he  sings  the  famous 
"Alessandria"  a  most  beautiful  melodic  passage — one  of  the 
finest  in  the  opera.  It  is  full  of  religious  enthusiasm,  a  desire 
to  convert  the  woman — to  deliver  her  from  the  bonds  of  the 
flesh.  It  serves  well  to  show  the  masterly  style  of  Massenet, 
and  next  to  the  wonderful  "Meditation"  in  this  same  opera, 
is  the  finest  melody  he  has  written. 


Giovanni  Polese  was  born  in  Venice,  April  5th,  1873.  He 
made  his  operatic  debut  in  Milan  in  1896  in  the  opera  "Pag- 
liacci."  He  has  sung  in  all  the  important  operas,  and  in 
most  of  the  capitals  of  Europe  as  well  as  North  and  South 
America.  New  York  City  heard  him  recently  in  "La 
Traviata,"  the  Verdi  opera,  in  which  he  sang  with  Tetrazzini. 
His  rendering  of  the  "Alessandria"  on  this  Record  shows  not 
only  his  wonderful  voice  and  knowledge  of  singing,  but  a  re- 
markable histrionic  ability  as  well,  for  all  the  exalted  enthu- 
siasm and  religious  fervor  that  possessed  Athanael  is  here 
dramatically  expressed  in  his  rendition. 


28119     "O  du  mein  holder  Abendstern  "  (To  the  Evening  Star) — Tannhauser  (Wagner) 

Fritz  Feinhals 

Baritone  solo  in  German,  orchestra  accompaniment 

sadly  after  her.  He  seats  himself  at  the  foot  of  the  hill, 
begins  to  play  upon  his  harp  and  then  sings  the  noble  ode 
to  the  evening  star.  This  air  is  not  only  the  most  popular 
and  finest  melody  that  Wagner  ever  wrote,  but  it  is  doubtful 
if  it  is  surpassed  in  the  whole  realm  of  music.  The  gloomy 
despair  of  Wolfram's  unrequited  love  occupies  the  first  por- 
tion of  the  aria,  which  changes  to  the  exalted  calm  and  almost 
religious  tranquility  of  the  melody  itself. 


The  third  act  of  "Tannhauser"  shows  a  valley  with  a  Shrine 
at  one  side.  Wolfram,  a  man  of  noble  nature,  is  vainly  in 
love  with  Elizabeth.  At  this  point  in  the  opera,  the  latter 
is  waiting  for  Tannhauser,  who  is  supposed  to  be  with  the 
band  of  returning  Pilgrims.  When  the  despairing  maiden 
finds  he  is  not  among  them  she  kneels  at  the  shrine  and  having 
offered  up  her  prayer  to  the  Virgin,  she  slowly  ascends  the 
height  and   disappears  from  view,  leaving   Wolfram  gazing 


28123     Cavatina  "Come  per  me  sereno" — La  Sonnambula  (Bellini)  Maria  Galvany 

Soprano  solo  in  Italian,  orchestra  accompaniment 


Vincenzo  Bellini  (1801-1835)  achieved  his  first  important 
success  as  well  as  his  most  lasting  fame  from  the  opera  "La 
Sonnambula,"  "The  Sleepwalker."  The  subject,  so  per- 
fectly suited  to  Bellini's  idyllic  genius,  found  at  his  hand  a 
most  appropriate  musical  treatment. 

In  the  story,  Amina  is  to  marry  Elvino,  a  wealthy  peasant. 
Unfortunately,  while  walking  in  her  sleep  she  enters  the  room 
of  Count  Rudolph,  where  she  falls  asleep  on  the  bed.  She  is 
discovered  and  Elvino  breaks  off  the  engagement  in  anger. 
After  many  incidents,  Elvino  finally  sees  her  walking  in  her 
sleep  and  believing  in  her  innocence,  the  lovers  become 
reconciled. 


The  cavatina  "Come  per  me  sereno,"  "Ah  love,  for  me,  thy 
power  brighter  bids  the  day  to  shine"  occurs  near  the  begin- 
ning of  the  opera.  It  is  sung  by  the  happy  Amina  to  her 
friends  who  are  making  merry  over  her  betrothal  to  Elvino. 
The  light  graceful  style  is  typical  of  Bellini,  who  is  always 
consistently  tuneful  above  all  else. 

Maria  Galvany  is  one  of  the  best  known  coloratura  sopranos 
ofthe  present  day.  She  is  widely  known  in  all  the  Latin  coun- 
tries_  and  especially  in  Spain,  where  she  is  a  great  favorite. 
Sheis  one  of  the  few  who  have  thoroughly  mastered  this  form 
of  singing  which  is  so  beloved  by  present  day  opera  goers  and 
which  has  brought  such  fame  to  Melba  and  Tetrazzini. 


28124     "  Preislied  "—Die  Meistersinger  (Wagner) 


Heinrich  Knote 


Tenor  solo  in  German,  orchestra  accompaniment 


Wagner  made  but  one  notable  essay  in  the  field  of  comedy — 
"Die  Meistersinger."  The  idea  had  been  in  his  head  for  a 
long  time,  and  in  this  opera  he  is  credited  not  only  with  the 
music,  but  the  complete  text  as  well.  "The  Mastersinger" 
was,  after  much  trouble  and  delay,  finally  produced  with  the 
financial  aid  of  King  Ludwig  II  of  Bavaria,  at  Munich  in 
1868,  and  contrary  to  most  of  Wagner's  works,  was  a  success 
from  the  start. 

In  the  story,  Walther  having  failed  to  convince  the  "Meister- 
singer's  Guild"  that  he  has  the  qualifications  of  a  master- 
singer,  dreams  of  Eva,  and  later  sings  of  his  dream  to  Hans 


Sachs.  When  the  trial  of  song  for  Eva's  hand  comes,  and  his 
rival  has  signally  failed,  Walther  is  invited  by  Sachs  to  sing, 
even  though  he  is  not  a  mastersinger.  He  does  so,  and  the 
noble  beauty  of  his  song  so  thrills  the  audience  and  the  mem- 
bers of  the  Guild  as  well,  that  he  is  adjudged  to  have  won 
the  contest. 

Heinrich  Knote,  the  great  German  tenor,  has  probably  had 
as  much  success  with  Wagner's  roles  as  any  other  singer. 
Having  made  his  debut  in  Munich  in  1892,  he  has  contin- 
ually earned  greater  fame  each  year  until  now  he  stands 
among  those  at  the  very  top. 


28125     "  Polonaise  "  (I'm  Fair  Titania)— Mignon  (Thomas) 

Soprano  in  French,  orchestra  accompaniment 


Blanche  Arral 


Thestory  of  "Mignon"  starts  with  the  abduction  of  the  child 
Mignon  by  gypsies.  Years  pass,  and  the  girl,  grown  to 
womanhood  still  knows  nothing  of  her  birth.  A  student, 
Guglielmo,  pays  the  leader  of  the  gypsies  to  permit  her  to 
leave  the  tribe.  Mignon,  anxious  to  do  so,  is  grateful,  and 
falls  in  love  with  him,  of  which  he  is  entirely  unconscious. 

Guglielmo  is  smitten  with  Filina,  a  young  actress  whom  he 
meets  belonging  to  a  troup  of  Thespians  on  their  way  to  a 
castle  in  the  next  town,  where  there  are  to  be  entertainments 
in  honor  of  a  powerful  prince.  Filina  is  the  admiration  and 
talk  of  all  the  party  and  in  the  second  scene  of  Act  II   "The 


Gardens  of  the  Castle,"  the  actors  and  guests  congregate 
and  Filina  in  the  flush  of  her  triumph  sings  this  brilliant 
Polonaise  "I'm  Fair  Titania." 

Blanche  Arral  is  of  French  and  Belgian  descent,  the  seven- 
teenth child  of  a  well  known  musical  family  of  Liege,  Belgium. 
She  has  been  especially  successful  in  the  opera  of  "Mignon" 
both  as  Filina  and  in  the  title  part.  She  made  her  debut 
in  this  opera  when  only  fifteen  years  of  age,  and  at  her  first 
appearance  she  scored  a  triumphant  success,  electrifying  her 
audience  by  her  youth,  beauty  and  crystal  voice. 


28126     "  Ah!  mon  fils!  "  (Ah!  My  Son!)— Prophete    (Meyerbeer) 

Contralto  solo  in  French,  orchestra  accompaniment 


Marie  Delna 


P  The  story  concerns  John  of  Ley  den,  who  decides  to  lead  the 
Anabaptists  who  are  in  revolt  in  Holland,  as  their  Prophet. 
Count  Oberthal  who  is  attracted  by  the  beauty  of  Bertha, 
fiancee  of  John,  has  captured  both  Bertha  and  Fides  (John's 
mother)  and  imprisoned  them  in  his  castle.  John  to  save  his 
mother's  life  is  forced  to  yield  his  sweetheart  to  become  the 
Count's  mistress.  His  mother,  in  her  gratitude  sings  this 
aria,   "Ah,   My   Son" — the   most  dramatic   and   intense   of 


Meyerbeer's  airs,  which  has  attained  world-wide  popularity. 

Marie  Delna,  born  in  Paris  in  1876,  has  earned  a  wide- 
spread fame  throughout  France,  and  indeed  in  most  of  the  im- 
portant cities  of  Europe.  She  was  a  few  years  ago  specially 
engaged  for  the  Metropolitan  Opera  House,  New  York,  where 
she  sang  in  "L'Attague  du  Moulin"  with  great  success.  The 
part  of  Fides  is  one  of  the  most  notable  roles  among  the  many 
which  comprise  her  large  repertoire. 


EDISON  PHONOGRAPH  MONTHLY  FOR  DEC,   1912 


23 


28127     "O  Paradiso!'*— L'Africana  {Meyerbeer) 

Tenor  solo  in  Italian,  orchestra  accompaniment 


Carlo  Albani 


Giacomo  Meyerbeer  (properly  named  JakobLiebmann  Beer) 
was  born  at  Berlin,  of  Jewish  parents,  September  5th,  1791. 
His  father,  Herz  Beer,  was  a  wealthy  banker,  and  his  mother 
a  woman  of  rare  mental  and  intellectual  gifts  and  high  culti- 
vation. He  was  their  eldest  son,  and  a  legacy  from  a  rich 
relation  named  Meyer  caused  the  boy's  name  to  take  the 
form  in  which  it  is  known. 

Meyerbeer's  genius  showed  itself  early  in  his  life  and  at  the 
age  of  nine  he  was  reckoned  among  the  best  pianists  in  Berlin. 
In  1838  the  book  of  "L'Africana"  was  given  him  by  Scribe. 
He  became  deeply  interested  in  it  and  the  composition,  re- 
composition  and  altering  his  work  occupied  him  to  the  rest 
of  his  life.  He  died  in  1864  and  "L'Africana"  was  first 
performed  at  the  Academie  in  Paris  in  1865.  In  spite  of 
the  numerous  changes — the  composer  made  so  many  indeed, 
that  the  final  score  hardly  bore  any  resemblance  to  the  origi- 
nal— this  opera  is  considered  the  most  purely  musical  of  all 
Meyerbeer's  works.  None  is  so  melodious,  so  pathetic,  or 
so  free  from  blemishes  of  conventionality. 


Vasco  di  Gama,  officer  in  the  Portuguese  Navy,  takes  two 
negro  slaves  before  the  King's  Council  in  Portugal  to  prove 
his  discovery  of  the  existence  of  a  strange  land  and  race  of 
people.  After  many  incidents,  the  explorer,  guided  by  one 
of  the  slaves  who  has  fallen  in  love  with  him,  succeeds  in 
reaching  this  African  country.  Act  IV  shows  the  Temple 
of  Brahma.  The  explorer  enters  and  entranced  by  the  beauty 
of  this  wonderful  land  of  which  he  has  dreamed,  voices  his 
admiration  in  the  aria  "O  Paradise,"  which  because  of  the 
great  opportunities  it  gives  the  singer  for  vocal  display  is 
a  favorite  one  with  all. 

Carlo  Albani,  the  famous  Italian  tenor,  made  his  first  ap- 
pearance in  the  Verdi  opera,  "La  Forza  del  Destino"  at 
Milan.  After  having  sung  in  Italy,  he  went  to  Paris  where 
he  sang  during  four  years  at  the  Grand  Opera  in  order  to 
make  himself  more  conversant  with  French  reportoire.  He 
has  sung  in  nearly  all  the  musical  centres  of  the  world  and 
has  everywhere  been  received  with  great  enthusiasm. 


28101 


BLUE  AMBEROL  CONCERT  LIST 

75  cents  each  in  the  United  States;  $1.00  each  in  Canada 

"  Barcarole  " — The  Tales  of  Hoffmann  {Offenbach) 

Marie  Rappold  and  Thomas  Chalmers 

Soprano  and  baritone  duet  in  English,  orchestra  accompaniment 


"The  Tales  of  Hoffmann"  {Les  Contes  <z"  Hoffmann)  was  the 
most  cherished  of  the  compositions  of  Jacques  Offenbach. 
For  years,  until  a  short  time  before  his  death  in  1880,  he  had 
been  working  on  it,  and,  feeling  his  end  approaching,  tried 
to  hasten  its  completion  and  production.  Although  his 
greatest  wish  was  that  of  witnessing  the  premiere  of  the  opera 
it  was  not  gratified,  for  its  first  production  was  at  the  Opera 
Comique  in  Paris  on  February  10th.   1881.     It  was  played 

28102     "  Meditation  "—Thais  (Massenet) 


101  times  during  the  year  of  its  production.  Although  the 
opera  is  constantly  given  in  Berlin,  as  yet  no  English  manager 
has  had  the  courage  to  produce  it.  Thanks,  however,  to  Mr. 
Edison's  genius,  lovers  of  the  fascinating  Barcarole,  "O  Lovely 
Night"  from  Act  II,  may  hear  it  sung  with  all  the  wealth 
of  expression  in  the  voices  of  such  operatic  stars  as  Marie 
Rappold  and  Thomas  Chalmers.  The  orchestra  accompani- 
ment embodies  the  introduction  which  is  given  in  the  opera. 


Albert  Spalding 


Violin  solo,  piano  accompaniment  by  Andre  Benoist 


The  opera  of  Thais  is  the  most  important  of  all  the  operas  of 
Jules  Massenet  to  whom  many  critics  accorded  the  first  place 
among  his  contemporaries.  This  story  of  the  courtesan  who 
turned  from  the  God  of  love  to  the  love  of  God  was  one  that 
enlisted  all  the  sympathies  of  Massenet,  the  consequence  be- 
ing that  he  penned  for  it  his  most  inspired  pages.  The  most 
popular  of  these  is  the  intermezzo  entitled  "Meditation  Re- 
ligieuse."  It  symbolizes  in  tones  the  conversion  of  Thais, 
having  for  its  poetic  content  the  words  she  addresses  in  the 


morning  to  Athanael,  after  having  spent  the  night  in 
meditation.  "Thy  word  has  remained  in  my  heart  as  a 
balm  divine — I  prayed,  I  wept — there  came  into  my  soul  a 
great  light."  So  beautiful  and  dramatically  expressive  a 
melody  as  this,  was  too  entrancing  to  be  heard  only  once  or 
twice.  Massenet  instinctively  used  it  again  in  the  oasis 
when  Athanael  so  evidently  has  forgotten  everything  but 
Thais,  and  once  more  in  the  death  scene  to  delineate  the  last 
transport  of  her  soul. 


Foreign  Records  for  December,  1912 


BRITISH  AMBEROL  FOR  DECEMBER 

12508  Christmas  Chimes  E.  W.  Seymour 

12509  Youth  and  Love,  Fearnley  &  Saker       Glanden  Roberts 

12510  Little  Shepherdess  of  Devon,  Harrington  y  Hemley 

Stanley  Kirkby 

12511  Wilkins  Micawber  and  Uriah  Heep,  Charles  Dickens 

Bransby  Williams 

12512  I  Want  to  Have  a  Look  at  Dear  Old  London,  Har- 

rington y  Neat  Florrie  Forde 

12513  Softly  Awakes  My  Heart,  Saint-Saens,  Cornet  Solo 

Sergeant  C.  Leggett 

12514  You  Must  All  Do  As  I  Do,  Murphy  Eff  Upton 

Jack  Charman 


12515  The  Corporals  Ditty,  Barron  y  Squire 

David  Brazell 

125 16  Where  Does  Daddy  Go  When  He  Goes  Out,  Godfrey 

y  Williams  Billy  Williams 

12517  Selection  of  Gounod's  Waltzes,  Gounod 

National  Military  Band 
GERMAN  AMBEROL  FOR  DECEMBER 
15268     Frohliche  Weihnacht,  Ernst  Koedel 

Johann  Strauss  Orchester  mit  Quartett 
GERMAN  STANDARD  FOR  DECEMBER 
16262     Wer  ist  so  verlassen  wie  ich  auf  der  Welt?  Wilhelm 

Sauer  Elite  Quartett 


RECORD  RETURN  GUIDE  FOR 
DECEMBER  1912 


FTER    December    1,    1912,   U.    S. 


An 
Jobbers  (AI  to  Z)  may  return  to 
the  factory  for  credit  under  the 
conditions  stipulated  in  Phonograph 
Sales  Department  Bulletin  No.  118, 
dated  September  17th,  1912,  such  wax 
Records  as  may  be  in  stock  to  the  extent 
of   15    per   cent,   of  their   Blue  Amberol 


Record  purchases  and  7^  per  cent,  of 
their  machine  purchases.  It  is  under- 
stood that  any  Wax  Records  may  be 
returned  under  this'  agreement  regard- 
less of  numbers  and  without  reference 
to  their  being  Amberol  or  Standard. 
Jobbers  are  also  cautioned  that  the 
return  allowance  on  machine  purchases 
extends  only  over  a  period  of  six  months 
from  the  time  of  the  initial  shipment  of 
Blue  Amberol  Records. 


Jobbers  of  Edison  Phonographs  and  Records 


ALA.,  Birmingham — Talking  Machine  Co. 
Mobile— W.  H.  Reynalds. 

CAL.,  Los  Angeles — Southern  Cal.  Music  Co. 
San  Francisco — Pacific  Phonograph  Co. 

COLO.,  Denver — Denver  Dry  Goods  Co. 
Hext  Music  Co. 

CONN.,  New  Haven — Pardee-Ellenberger  Co. 

D,  C,  Washington — E.  F.  Droop  &  Sons  Co. 

GA.,  Atlanta — Atlanta  Phonograph  Co. 
Waycross — Youmans  Jewelry  Co. 

IDAHO,  Boise — Eilers  Music  House. 

ILL.,  Chicago — Babson  Bros. 

Lyon  &  Healy. 

James  I.  Lyons. 

Rudolph  Wurlitzer  Co. 
Peoria — Peoria  Phonograph  Co. 

Putnam-Page  Co.,  Inc. 
Quincy — Quincy  Phonograph  Co. 

IND.,  Indianapolis — Kipp-Link  Phonograph  Co. 

IOWA,  Des  Moines — Harger  &  Blish. 
Sioux  City — Harger  &  Blish. 

MAINE,  Bangor— S.  L.  Crosby  Co. 

Portland — Portland  Sporting  Goods  Co. 

MD.,  Baltimore — E.  F.  Droop  &  Sons  Co. 

MASS.,  Boston — Eastern  Talking  Machine  Co. 
Iver  Johnson  Sptg.  Goods  Co. 
Pardee-EHenberger  Co. 
Lowell — Thomas  Wardell. 

MICH.,  Detroit — American  Phono.  Co. 
Grinnell  Bros. 

MINN.,  Minneapolis — Laurence  H.  Lucker. 
St.  Paul— W.  J.  Dyer  &  Bro. 
Koehler  &  Hinrichs. 

MO.,  Kansas  City — J.  W.  Jenkins'  Sons  Music  Co. 
Scomelzer  Arms  Co. 
St.  Louis — Silverstone  Talk.  Machine  Co. 

MONT.,  Helena — Montana  Phono.  Co. 

NEB.,  Omaha — Schultz  Bros. 

N.  H.,  Manchester — John  B.  Varick  Co. 

N.  J.,  Hoboken — Eclipse  Phono.  Co. 
Newark— Edisonia  Co. 
Paterson — James  K.  O'Dea. 

N.  Y.,  Albany— Finch  &  Hahn. 
Buffalo — W.  D.  Andrews. 

Neal,  Clark  &  Neal  Co. 
Elmira — Elmira  Arms  Co. 
Gloversville — American  Phono.  Co. 


New  York  City — Blackman  Talking  Machine  Co. 

J.  F.  Blackman  &  Son. 

I.  Davega,  Jr.,  Inc. 

S.  B.  Davega  Co. 

Greenhut-Siegel-Cooper  Co. 
Oswego — Frank  E.  Bolway. 
Rochester — Talking  Machine  Co. 
Syracuse — W.  D.  Andrews. 
Utica — Arthur  F.  Ferriss. 

William  Harrison. 

OHIO,  Cincinnati — Rudolph  Wurlitzer  Co. 
Cleveland — Laurence  H.  Lucker. 
Columbus — Perry  B.  Whitsit  Co. 
Newark — Ball-Fintze  Co. 
Toledo — Hayes  Music  Co. 

OKLA.,  Oklahoma  City — Schmelzer  Arms  Co. 

OREGON,  Portland— Graves  Music  Co. 

PENNA.,  Philadelphia— Louis  Buehn  &  Bro. 

C.  J.  Heppe  &  Son. 

Penn  Phonograph  Co. 

H.  A.  Weymann  &  Son. 
Pittsburg — Buehn  Phonograph  Co. 
Scranton — Ackerman  &  Co. 

Technical  Supply  Co. 
Williamsport— W.  A.  Myers. 

R.  I.  Providence— J.  A.  Foster  Co. 
J.  Samuels  &  Bro. 

TENN.,  Memphis — F.  M.  Atwood. 
O.  K.  Houck  Piano  Co. 

TEX.,  Dallas— Southern  Talking  Machine  Co. 
El  Paso— W.  G.  Walz  Co. 
Fort  Worth — L.  Shepherd  &  Co. 
Houston — Houston  Phonograph  Co. 
San  Antonio — H.  C.  Rees  Optical  Co. 

UTAH,  Ogden— Proudfit  Sporting  Goods  Co. 
Salt  Lake  City — Consolidated  Music  Co. 

VT.,  Burlington — American  Phono.  Co. 

VA.,  Richmond— C.  B.  Haynes  &  Co. 

WASH..  Seattle — Eilers  Music  House. 
Spokane — Graves  Music  Co. 

WIS.,  Milwaukee — Laurence  McGreal. 

CANADA,  Quebec— C.  Robitaille. 

Montreal— R.  S.  Williams  &  Sons  Co.,  Ltd. 
St.  John— W.  H.  Thome  &  Co.,  Ltd. 
Toronto— R.  S.  Williams  &  Sons  Co.,  Ltd. 
Vancouver— M.  W.  Waitt  &  Co.,  Ltd. 
Winnipeg— R.  S.  Williams  &  Sons  Co.,  Ltd. 

Babson  Bros. 
Calgary — R.  S.  Williams  &  Sons  Co.  Ltd 


English  Version 


Edison  Phonograph  Monthly,  May,  19 11 


Edison  Records 
by   Billy  Williams 

Below  we  give  a  complete  list  of  Amberol 
and  Standard  Records  made  by  Billy 
Williams.  Dealers  should  keep  this  list 
before  them  and  keep  it  up  to  date  bv 
adding  the  New  Selections  on  Amberol  and 
Standard  Records  which  will  appear  in  the 
June  and  succeeding  supplements.  Like  so 
many  other  front  rank  artistes,  Bill}'  Williams 
achieved  fame  via  the  Edison  Phonograph, 
and  only  on  the  Edison  Phonograph  can 
he  be  heard  to  perfection. 

The  present  boom  in  Bill}-  Williams' 
Records  is  still  another  instance  of  the  pre- 
science of  the  Edison  Company  who  were 
the  first  to  realise  his  remarkable  possibilities. 

AMBEROL   RECORDS— Price  Is.  6d.  each. 

12056  I  Must  Go  Home  To-Niglit  (Hargreaves). 
12066   Little  Willie's  Woodbines  {Weston  and  Barnes). 
12107   Come  Into  the  Garden,  John  (Qodfrey). 
12127   A  Tale  of  Paris  (Qodfrey  and  D' '^Albert). 
12139  We    Don't    Want    More    Daylight    (Murphy 

and  Lipton). 
12149   We're   All   Waiting   for   a   Girl    {Murray  and 

Godfrey). 
12153    My   Girl   from    London   Town   {Williams  and 

Qodfrey). 
12169  The  Colliers  (Castling  and  Godfrey). 
12180  My  Old  Arm  Chair  {Scott  and  Williams). 

STANDARD   RECORDS-Price  Is.  each. 

13539  John,     Go     and     Put     Your     Trousers     On 

(Williams). 
13548   I  Wouldn't  Leave   My    Little  Wooden    Hut 

for  You  (Parody). 
13561   Where,  Oh  Where  (Murphy  aud  Lip:on). 
13579   Bamboo  Bungalow  (Parody)  {Williams). 
13587   I've   Got  a   Lover  Up  in  Scotland  (Hyde  and 

Williams). 
13600  Boys  and  Girls  Come  Out  to   Play  (Willard 

and  Williams). 
13606  The  Taximeter  Car  (Hyde  and  Heath). 
13619   Poor  Old  England  (Castling  and  Godfrey). 
13631   Jean  from  Aberdeen  (Murphy  and  Lipton). 
13641   The   Hobnail  Boots    that  My  Father   Wore 

("Barnes  and  Weston). 
13653   Has  Anyone  Seen  My  Poodle  Dog  ?  (Clifford). 
13656  As  Good  as  Money  in  the  Bank  (Knox). 
13672  When    There   Isn't    a    Girl   About    (Parody) 

(Murphy  and  Lipton). 
13693  There's  a  Girl  Wanted  There  (Parody). 
13696  Tickle  Me,  Timothy  ("Barnes  and  Weston). 
13717  I  Wish  I  Were  You  (Parody). 
13729  Walking     Home     with     Angeline     (Parody) 

(Mmpby,  Lipton  and  Mellor). 
13739   It  Jolly  Well   Serves   You   Right  {"Barnes  and 

Weston). 
13755   Put  a  Bit  of  Powder  On   It,  Father  (Castling 

and  Godfrey). 


13763   The     Girls      of     Gottenberg      (Castling     and 

'  Qodfrey). 
13780   There's  a  Picture  for  a  Postcard  (Hargreaves). 
13796   All    Coons    Look   Alike    to    Me    {Hogan  and 

Williams). 
13805   "If  I  Could  Only  Find  a  Key"  (%/f). 
13867   Save  a  Little  One  for  Me  (Godfrey). 
13877   I'll  Meet  You  Some  Dark  Night. 
13917    I  Must  Go    Home  To-Night  (Hargreaves). 
13930   Since   Father    Joined    the    Territorials    (Hyde 

and  Heath). 
13938   It's  a  Wonder  What  Little  Things    Lead  To 

(Scott  and  "Bur ley). 
13949   Settle  Up— Settle' Down  (Scott). 
13958  The  Old  Grey  Coat  {Hyson). 
13969  The    Land    Where    the    Women    Wear    the 

Trousers  (Godfrey). 

LATEST    ISSUE— NOW   READY. 

12310  When    Father    Papered    the    Parlour   ('Barnes 

and  Weston)  (Amberol;. 
14060   I've  Found  Kelly  (Hargreaves)  (Standard). 


We  wish  to  add  to  our  musical  critic's 
review  of  the  Symphony  Orchestra's  recent 
concert  that  the  libretto,  the  tonal  quality, 
the  finesse,  the  allegretto,  the  pulsating  rendi- 
tion, the  poignant  melody,  the  tschaikowsky, 
and  the  embonpoint  all  struck  our  artistic 
temperament  as  being  the  real  thing.  We 
were  particularly  pleased  with  the  finale. — 


Ohio  State  Journal. 


English  Version 


Edison  Phonograph  Monthly,  April,  19X1 


Johann  Strauss 

Few  musical  organizations  in  the  world 
are  better  known  than  the  Johann  Strauss 
Orchestra  of  Berlin.      Johann   Strauss  is  the 


Johann    Strauss 

third  of  his  family  to  bear  that  illustrious 
name — a  name  which  is  inseparably  associated 
with  music  the  world  over — and  is  one  of 
the  foremost  composer-conductors  of  Europe. 
In  addition  to  contributing  to  our  monthly 
German  supplements  he  acts  as  critic  and 
advisor  in  our  Berlin  Recording  Laboratory. 

A  synopsis  of  the  career  of  his  distin- 
guished predecessors  would  serve  to  give 
some  idea  of  the  wealth  of  genius  which  the 
young  Strauss  naturally  inherited,  but  space 
forbids. 

His  grandfather,  the  original  Johann, 
formed  with  Josef  Lanners  the  creative  duo  of 
the  Vienna  Waltz,  and  his  uncle,  the  second 
Johann,  won  world-wide  reputation  by  his 
composition  of  "On  the  Beautiful  Blue 
Danube."  Johann  Strauss  3rd,  the  subject 
of  this  article,  was  born  in  Vienna  in  1866. 

At  the  early  age  of  six  he  received  piano 
and  violin  instructions  and  later  on  took  a 


course  in  the  theory  of  music  with  Prof. 
Navratil. 

After  passing  through  the  "Gymnasium" 
he  studied  jurisprudence  at  Vienna  Uni- 
versity and  in  obedience  to  the  wishes 
of  his  father,  devoted  himself  to  an  official 
career. 

In  1890  he  entered  the  service  of  the 
Austrian  Government  and  after  fiveyears con- 
nected with  the  Board  of  Culture  and  Educa- 
tion was  promoted  to  the  position  of  chief. 

Despite  the  stress  of  his  duties  as  a  govern- 
ment official  he  continued  his  musical  studies' 
during  this  time  with  unflagging  energy,  his 
natural  inclination  for  a  musical  career  being 
stimulated  by  the  encouragement  of  "Uncle 
Johann"  who  had  long  recognized  and 
assisted  in  the  development  of  the  unusual 
talents  of  his  nephew. 

In  1898  he  gave  up  his  official  position 
much  to  his  uncle's  delight,  and  thenceforth 
devoted  himself  entirely  to  the  musical  pro- 
fession, as  his  predecessors  had  done. 

In  that  year  he  wrote  the  Opera  "Katze 
and  Maus"  (Cat  and  Mouse)  the  text  of 
which  was  worked  out  by  Fred.  Gross  and 
Victor  Leon  after  the  "Damenkreig"  (Ladies 
War)  of  Scribe. 

This  was  produced  in  December  of  the 
same  year  at  the  Vienna  Theatre  and  met 
with  a  flattering  reception. 

In  1899  he  organized  his  own  orchestra 
and  conducted  it  during  a  six  months'  tour 
of  Germany  with  signal  success. 

In  the  beginning  of  the  year  1901,  after 
his  father's  retirement,  he  was  called  to  the 
Austrian  Imperial  Court  to  act  as  director  of 
music  at  the  various  court  functions,  at  which 
post  he  remained  until  1907. 

In  the  meantime  he  annually  toured  the 
continent  with  his  now  famous  organization 
greatly  adding  to  his  reputation  and  popu- 
larity. 

On  the  occasion  of  the  Coronation  of 
the  late  King  Edward  VII.  in  1902,  he  was 
signally  honoured  by  being  chosen  to  direct 
the  music  at  the  court  festivities,  his  own 
musicians  donning  for  that  purpose  the  uni- 
forms of  the  English  Court  Orchestra. 

In  the  same  year  he  played  before  almost 
all  of  the  crowned  heads  of  Europe. 

In  1902  on  the  occasion  of  a  concert  tour 
of  the  Orient  he  appeared  before  Sultan 
Abdul  Hamid  II  in  the  Yildiz  Palace. 


English  Version 


Edison  Phonograph  Monthly ,  April,  19U 


He  is  the  composer  of  many  dance  num- 
bers, principally  waltzes,  of  which  his  "To 
the  Brave  Belongs  the  World"  is  probably 
the  best  known. 

In  recognition  to  his  remarkable  talent  he 
has  been  decorated  by  the  courts  of  Europe 
and  other  countries  in  which  he  has  appeared. 

There  is  a  big  market  in  this  country  for 
the  sale  of  Amberol  Records  by  this  noted 
organization,  and  Dealers  should  recognize 
that  fact  and  push  their  sales  aggressively. 
Many  of  the  selections  in  this  list  are  well 
known,  and  such  as  are  not  will  not  be  found 
less  saleable  on  that  account.  The  title  of 
an  instrumental  Record  is  less  a  sales  argu- 
ment than  its  tunefulness  and  the  fame  of 
the  organization  that  plays  it.  In  addition 
to  the  numbers  that  appear  below  there  are 
in  the  German  catalogue  forty  Standard 
Records  by  the  Johann  Strauss  Orchestra. 

Dealers  should  preserve  this  list,  which  is 
complete  up  to  and  including  the  March 
supplement,  and  keep  it  up  to  date  by  adding 
the  numbers  which  appear  in  each  edition 
of  the  Monthly  under  the  list  of  Foreign 
Records. 


15001 
15005 
15010 

15015 

15016 
15019 

15022 
15025 
15026 

15029 

15032 

15035 
15036 
15040 
15041 
15044 

15046 

15049 

15050 
15053 
15056 
15059 
15060 


JOHANN  STRAUSS  RECORDS. 

List  Price  Is.  6d.  each. 

M.  Schroder 
Waldteujel 


Deutschlands  Ruhm,  Marsch 

Ein  Sommerabend  Walzer 

Ein  Abend  in  Toledo,  Serenade 

Martin  Schmeling 
Potpourri  aus  der  Jockeyclub 

Qarl  Woitschach 
Tiroler  Holzhacker-Buab'n-Marsch  Wagner 
Alle  Vogel  sind  schon  da,  Fantasie-Polka 

fur  zwei  piccolo-floten        ^Alfred  Wiggert 
Ouverture  zu  Fra  Diavolo  lAuber 

Husarenritt,  Charakterstuck     Fritz  Spindler 
Kronungsmarsch,  aus  Die  Folkunger 

E.   K^ret:hmer 
Streifzud  d  Strauss'sche  Operetten 

L.  Schlogel 
Ouverture    zu    ein    Morgen,  ein    Mittag, 

ein  Abend  in  Wein  <von  Suppe 

Tscherkessischer  Zapfenstreich       K.  Machts 
Le  Carnival  Romain  Ouverture  Berlioz 

Mit  vereinten  Kraften,  Marsch 
Festmarsch  J.   Schiuarzmann 

Der  Traum  eines  Reservisten,  Teil  1 

Q.  M.  Ziehrer 
Der  Traum  eines  Reservisten,  Teil  2 

Q.  M.  Ziehrer 
An  der  schonen,   blauen  Donau,  Walzer 


White  City  Marsch 
Volkslieder  Potpourri 
Ein  Glilckstag,  Gavotte 
Nachtschwarmer,  Walzer 
Des  Konigs  Grenadiere 


15063 
15066 
15069 
15070 
15073 
15076 

15082 
15085 
15088 
15091 
15092 
15096 

15097 
15101 
15102 
15106 
15107 
15113 
15119 

15129 
15135 
15136 
15137 
15138 
15158 

15165 


Ouverture  zu  Fledermaus  Johann  Strauss 

Totcntanz,  Charakterstuck 
Liebestraum  nach  dem  Balle  Qzibulka 

Kinderlieder-Marsch  Q.  Woitschach 

Auf  dem  Mississippi  Th.  E.  Morse 

Walzer  aus  Der  Graf  von  Luxemburg 

Franz  Lehdr 
Treue  Freunde  Marsch  <A.  Holzmann 

Aufziehen  der  Burgwache  in  Wein 
Ouverture  zu  Flatte  Bursche  \on  Suppe 

Bad'ner  Mad'ln,  Walzer  H.  K^omzak 

Mit  Schwert  und  Lanze,  Marsch      H.  Star^ 
Variatonen  uber  "'Kommt  ein  Vogel" 

Q.  Woitschach 
Ouverture  zur  Oper  Mignon  A.  Thomas 

Tosoro  mio,  Walzer  E.  'Hecucci 

Der  Osterr.  Landsknechte,  Marsch    Wagner 
Stelldichein,  Serenade  *A.  Tlolw.e 

Marche  Miiitaire  F.  Schubert-Tausig 

Trauermarsch  Qhopin 

Unter  dem  Schwingen  des  Deutschen  Aars 

C\ozvovcieski 
Handwerkerleben,  Potpourri,  Q.  Hollmann 
Contre  mit  Kommandos  — 1.2. 3-      Tour 

Contre  mit  Kommandos lo-      Tour 

Contre  mit  Kommandos — Letzte  Tour 
Lobe  den  Herren,  Choral  mit  Choi- 
Hurra  !   Der  Kaiser  kommt,  Marsch 

Translateur 
Die  Parade  der  Zinnsoldaten  L.  Jessel 


Q.  Zimmer 

Q.  Woitschach 

F.  Thormann 

Q.  M.  Ziehrer 

Q.  Meyer 


National   Anthems 
of    Many    Nations 

Some  Phonograph  owners  may  be  inter- 
ested in  making  a  collection  of  national 
anthems.  For  their  benefit  we  have  pre- 
pared the  following  List  of  Standard  Records 
from  our  foreign  catalogues,  which  Records 
in  the  majority  of  cases  are  played  by  native 
bands.  We  have  not  included  the  several 
numbers  in  the  domestic  catalogues  in  which 
"The  Star  Spangled  Banner"  appears,  for  we 
assume  that  every  Phonograph  owner  already 
possesses  at  least  one  of  such  : 

England,  8168  (band)  ;  France,  17401 
(band)  ;  Spain,  18942  (band)  ;  Norway, 
19115  fsong),  15784  (band);  Denmark, 
15375  (band)  ;  Sweden,  18844  (band)  ; 
Holland,  18464  (song)  ;  Russia,  63  (band)  ; 
Japan,  12813  (song)  ;  Mexico,  18698 
(song),  20083  (band  with  national  airs)  ; 
Uraguay,  7031  (mixed  chorus)  ;  Argentine, 
19079  (band)  ;  Brazil,  19078  (band)  ; 
Colombia,  19081  (band)  ;  Costa  Rica, 
19077  (band);  Chili,  12088  (song),; 
Ecuador,  19082  (band)  ;  Panama,  21265 
(band)  ;  Venezuela,  19080  (band),  and 
Cuba,  18904  (band). 


English  Version 


14 


Edison  Phonograph  Monthly,  January,  19U 


Sousa  and 
Edison  Records 

This  world  tour — the  first  of  its  kind  in 
the  history  oflarge  instrumental  organisations 
—  began  August  13th,  1^>10,  when  the  first 
concert  was  played  at  Ocean  Grove,  (NJ.) 
and  until  the  early  autumn  of  1911,  John 
Philip  Sousa,  and  his  unapproachable  organ- 
isation, will  play,  and  play,  and  play. 

The  first  concert  on  this  side  takes  place 
on  January  2nd,  1911,  and  after  playing  two 
months  in  Great  Britain  and  Ireland,  (par- 
ticulars of  which  we  give  below)  Sousa 
proceeds  to  Paris,  and  from  there  through 
France  and  Switzerland.  Embarking  at 
Marseilles  the  next  step  will  land  this  great 
band  conductor  at  Aden  (Arabia)  and  from 
that  point  he  proceeds  with  his  men  to 
Colombo  (Ceylon). 

Australia  is  the  next  stop  in  the  world- 
tour,  and  after  giving  many  concerts  there, 
New  Zealand  will  be  visited  and  the  home- 
ward trjp  made  by  way  of  Japan — where 
appearances  have  been  arranged  for — to 
Vancouver.  When  the  end  of  the  long 
journey  is  reached  and  "Home,  Sweet  Home" 
floats  from  the  car  windows  of  the  special 
train  carrying  Sousa  to  New  York,  he  will 
begin  to  think  of  preparing  for  additional 
labours  leading  to  new  conquests. 

Already  the  public  owes  much  to  Sousa 
for  what  he  has  done  in  behalf  of  music.  To 
the  unremitting  efforts  of  this  masterful 
musician — superlatively  great  in  his  role  of 
lifting  the  standard  of  the  band — people, 
generally,  are  according  just  recognition. 

When  John  Philip  Sousa  began  to  impress 
his  mark  of  individuality  on  the  United 
States  Marine  Band  at  Washington,  (another 
famous  organisation  that  makes  Edison 
Records  under  the  direction  of  Sousa's 
successor,  W.  H.  Santelmann)  it  quickly 
became  evident  that  his  personal  future 
meant  the  future  of  the  band  as  a  concert 
institution.  During  the  past  eighteen  years 
Sousa  and  hi;  men  have  demonstrated  that 
the  so  called  "brass  band"  can  successfully 
compete  with  the  string  orchestra  as  a  medium 
for  expressing  the  best  and  the  popular  forms 
of  music. 

It  is  interesting  to  recall  that  at  one 
time  the  great  conductor  had  strong  ob- 
jections   to    sound    reproducing     machines, 


referring  to  the  Records  as  "canned  music 
(presumably  before  he  had  heard  the  wonder- 
ful quality  of  Edison  reproduction).  At 
any  rate,  Sousa  has  been  for  some  time,  and 
is  still  under  a  special  agreement  with  this 
Company  as  conductor  together  with  his 
band,  for  their  exclusive  services  in  the 
making  of  cylinder  Records. 

Here,  therefore,  is  a  wonderful  oppor- 
tunity for  Edison  Dealers,  in  view  of  the 
farewell  tour  mentioned  above,  to  boom  tne 
Records  by  this  popular  band  master  and  his 
organisation.  We  have  been  able  to  secure 
a  list  of  the  towns  to  be  visited  and 
the  dates  of  concerts  in  which  Sousa  will 
appear  after  his  London  engagement  has 
terminated,  they  are  as  follows  :  — 


f  Aftrn.  &  Evng. 
[       each  dav 


JANUARY 

Mon.    2 

to  London  (Queen's  Hall) 
Sat.        7 

Mon.     9  Hastings          Aftrn.  &  Evng. 

Tues.  10  Eastbourne      Aftrn.  &  Evng. 

Wed.   11  Brighton          Aftrn.  &  Evng. 

Thur.  12  Portsmouth Aftrm  &  Fvng. 

Fri.      13  Southampton Aftrn.  &  Evng. 

Sat.      14  Bournemouth Aftrn;  &  Evng. 

Sun.     15  London  (Nat.  Sun.  Lea.)  Aftrn.  &  Evng. 

Mon.  16  Torquay           Afternoon 

„      16  Exeter Evening 

Tues.  17  Plymouth        ...  Aftrn.  &  Evng. 

Wed.   18  Bath Afternoon 

;,      18  Bristol              Evening 

Thur.  19  Aberdare ...  Afternoon 

„      19  Merthyr  Tydvil            ...  Evening 

Fri.      20  Swansea           Aftrn.  &  Evng. 

Sat.     21  Cardiff             Afternoon 

„     21  Newport           ...           ...  Evening 

Sun.     22  London  (Nat.  Sun.  Lea.)  Aftrn.  &  Evng. 

Mon.  23  Leamington...             ...  Afternoon 

„     23  Northampton  ...          ...  Evening 

Tues.  24  Cheltenham     ...            ..  Afternoon 

„      24  Gloucester       ...          ...  Evening 

Wed.  25  Birmingham    ...          ...  Aftrn.  &  Evng. 

Thur.  26  Gt.  Malvern   ...          ...  Afternoon 

„     26  Worcester       ...           ...  "Evening 

Fri.      27  Derby Aftrn.  &  Evng. 

Sa't.     28  Nottingham    ...           ...  Aftrn.  &  Evng. 

Sun.    29  Burton-on-Trent         ...  Evng.    (Sacred) 

Mon.  30  Sheffield           Aftrn.  &  Evng, 

Tues.  31  Manchester     ...          ...  Aftrn.  &  Evng. 

FEBRUARY 

Wed,     1  Southport        Afternoon 

„        1  Lancaster        ...          ...  Evening 

Thu.     2  Blackburn        ...          ...  Afternoon 

„       2  Preston            ....       ...  Evening 

Fri.       3  Huddersfield    ...          ...  Afternoon 

„       3  Rochdale          ...          ...  Evening 

Sat.        4  Liverpool         Aftrn.  &  Evng. 

Sun.      5  Blackpool        Aftrn.  &  Evng. 

Mon.     6  Warrington     ...           ...  Afternoon 

Mon.    6  St.  Helens       ...          ...  Evening