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D U C A T I 0 N A L
JAU
AUDIO-VISUAL GUIDE
BROTHAU.
JAN -[n ^or-'
JANUARY, 1957 VOL. 36, Mo. r -
A UNIFIED MATERIALS PROGRAM
CLOSED CIRCUIT STUDY HALL TEACHER
SLIDES IN THREE MINUTES
AV REMINISCING
From "The Great Adventure" (Louis de Rochemont)
^.^^^
"'i't GTBg
H ^689 0)
c OM
i3a STVIHSS
Ac;H8n OT
l9Pc
■ i
ACCURACY
This word, in film processing, is a very important
word indeed.
you'll see
People tell you that one film processing job
is as good as another, and what the heck, what's the
measure of accuracy, anyway?
Well. To answer that one would take a very long time.
Suffice it to say here that it's summed up in
all the operations of a processing job, where even
the smallest details are of great importance.
It shows everywhere, and it positively shines when
the film appears on the screen.
What we're talking about, of course, are the people
and the operations at Precision Film Laboratories.
Here attention to detail, sound, proven techniques
are applied by skilled, expert technicians to
assure you the accurate, exact processing your films
deserve to justify your best production efforts.
Accuracy is a must for TV — for industrials — for
education — for all movies.
and hear
P ff f e
LM LABORATORIES, INC.
t 46th Street, New York 36, New YorK
i* A DIVISION OF J. A. MAURER, INC.
"t^l
In everything, there is one best
in film processing, it's Precision
59 368J27
CHOOSE FROM OUTSTANDING
SVE FILMSTRIP SETS LIKE THESE
PRIMARY
Phonics: A Key fo Better Reading
Adventures witli Early American
Indians
Living Together
Science for Beginners
INTERMEDIATE
Words: Their Origin, Use
and Spelling
Steps in Building A Paragraph
Using Good English
Hero Legends of Many Lands
Your Home in the Americas
Lands and Peoples Overseas
Stories of Great Americans
Basic Weather
JUNIOR-SENIOR HIGH
Exploring Punctuation
Our National Government
Using and Understanding
Numbers
Be Healthy, Go Safely— the
Primary Way
Prehistoric Man Through the
River Cultures
Correlated Science Series
Using and Understanding
Numbers— Decimals and
Measurements
Be Healthy, Go Safely— the
Intermediate Way
Establishing the Republic
A Subsidiary of
m
CALL YOUR AUTHORIZED SVE
AUDIO-VISUAL DEALER TO DISCUSS
THIS APPROVED, MONEY-SAVING
FILMSTRIP- PROJECTOR
pyi"
U'ith each $200. order for SVE filmstrips or slide-
sets, you receive a $64.50 School Master "300" Projector
absolutely free! When your order for materials totals
$300. or more, you get an $84.50 School Master "500"
as your free gift! It's a iconderful way to start or
enlarge your audio-visual program. (Projector shown
is Model "500". Rewind Take-up is optional at $7.50
additional co.st.)
HUNDREDS OF SUBJECTS AT EVERY GRADE LEVEL.
SEND FOR FREE 56-PAGE CATALOG.
r"
SOCIETY FOR ^^^
1 VISUAL mmmm, mc.^^
SOCIETY FOR VISUAL EDUCATION. INC. (A Business Corporation) 206
1345 Diversey Parkway, Chicago 14, Illinois
Gentlemen: Please send SVE Educational Catalog of filmstrips, slidesets and audio-
visual equipment.
Q Include name of my authorized SVE dealer.
Name .
n
SchooL
Address.
City
-2one_
iEdScreen & AVCuide — January, 1957
TEACHEilS
Flo-master felt tip pen
Teachers who use this all-purpose felt-tipped
pen for visual aid and drawing projects often
wonder how they ever got along without it.
The Flo-master is a truly universal writing tool
...for paper, wood, glass, metal, cloth, rubber and
even plastics. Whether you want to make visual
aids, charts, graphs, maps, posters or flash
cards ... or art or lettering, your Flo-master is
always ready for instant action - and no clean-
up afterwards!
Slim, trim Flo-master
Pens have interchange-
able tips, use brilliant
instant drying Flo-mas-
ter inks in eight stand-
ard colors. Including
black. Individual Flo-
master Pens are avail- visual aids
able from your school supply, art, or stationery
center at prices from $3. Flo-master colorcraft
sets, equal to 4 complete sets in 4 colors, are
designed especially for Art and Elementary
School Teachers. Ideal for supply room.
Get your free copy of the Flo-master School Bul-
letin showing time-and-moneysaving ways to
ease your work load with this handy felt-tipped
pen. Write to Cushman & Denison Mfg. Co., 625
Eighth Ave., New York 18, N. Y.
Art
Chorts
V
Flash cards
Graphs
Posters
V
Flo-master
Felt tip pen ^^
\
VISUAL AIDS CAN BE COSTLY BUT NOT
WITH A "DO-IT-YOURSELF" FLO-MASTER
EDUCATIONAL
SCREEN
& AUDIO-VISUAL GUIDE
Founded
in 1922
by
Nelson L. Greene
January,
i
1957
Volume 36, K
IN THIS ISSUE
Editorial
16 COPYRIGHT VIOLATIONS
Volume 36, Number 1, Whole Number 348
-Article
12
14
18
22
24
ei
CLOSED CIRCUIT STUDY HALL TEACHER Lee Weddig
HOW TO RUN A NON-STOP SHOW ON ONE PROJECTOR
T. Robert Bossett
READ . . . SEE . . . HEAR Edward T. Schofield
SLIDES IN 3 MINUTES Philip Lewis
AV REMINISCING M. I. Smith
rlmenls
'eparttnenl
6 ON THE SCREEN
8 HAVE YOU HEARD? News about People, Organizations, Events
26 EVALUATION OF NEW FILMS L. C. Larson, Carolyn Guss, John Fritz
34 SOUND ADVICE — about Audio Materials ond Equipment
Max U. Bildersee
37 CHURCH DEPARTMENT William S. Hockman
39 AUDIO-VISUAL TRADE REVIEW Robert E. Schreiber
Monthly Review of What's New from Manufacturers & Distributors
\Jlner ZreatureA
10 AV CALENDAR
37 AUDIO DIRECTORY
49 INDEX TO ADVERTISERS
Inside Bock Cover TRADE DIRECTORY FOR THE AUDIO-VISUAL FIELD
IDUCATIONAL
JRESS
ISSOCI ATION
OF
TAMERICA
MEM Bl a
MATIONAli
AUDIO- i"
VlSUAlRfAX
BUSINESS & EDITORIAL ADDRESS: EDUCATIONAL SCREEN & AUDIO-VtSUAL GUIDE,
2000 Lincoln Pork West BIdg., Chicogo 14, Illinois. Contents indexed in the Wilson Educa-
tional Index. For microfilm volumes, write University Microfilms, Ann Arbor, Michigan.
SUBSCRIPTION PRICE (U.S. currency or equivalent): Domestic — $4 one year, $6.50 two
yeors, $8 three years. Conodion ond Pon-Americon — 50 cents extro per yeor. Other for-
eign— Jl extra per year. Single copy — 45 cents. Special December Blue Book issue — $1.00.
CHANGE OF ADDRESS should be sent immediately to insure uninterrupted delivery of
your magazine. Allow five weeks for change to become effective.
EDUCATIONAL SCREEN & AUDIO-VISUAL GUIDE is published monthly except July and
August by The Educational Screen, Inc. Publication office, Borrington, Illinois; Business
and Editoriol Office, 2000 Lincoln Pork West, Chicogo 14, Illinois. Printed in the U.S.A.
Re-entered as second-class matter October, 1953 ot the post office ot Borrington, Illinois,
under the Act of March 3, 1879.
ENTIRE ISSUE COPYRIGHT 1957 BY THE EDUCATIONAL SCREEN, INC.
EdScreen & AVCuide — January, 1957
NOW COMPLETED AND READY FOR IMMEDIATE USE
THE PAGEANT OF AMERICA FILMSTRIPS
THIRTY VITAL AND HISTORICALLY ACCURATE FILMSTRIP DOCU-
MENTS PICTURING THE LIFE STORY OF OUR NATION FROM PRIMITIVE
INDIAN TIMES TO THE PRESENT ATOMIC ERA
BOARD OF EDITORS
RALPH H. GABRIEL
Department of History
Yale University
WILLIAM H. HARTLEY
Chairman, Department of Education
Maryland State Teachers College, Towson
CLYDE M. HILL
Director, Yale University-Fairfield
Study of Elementary Teaching
MAY HALL JAMES
Department of Social Sciences
New Haven State Teachers College
ASSOCIATE EDITORS
Peter Brandwein, New York Times; Van Wyck Brooks, author; Mabel B. Casner,
educator and author; Alice Elizabeth Chase, Yale University; Robert }. H.
Kiphuth, Yale University; Carroll L. V. Meeks, Yale University; and Stanley T.
Williams, Yale University.
The release ot the final six units and Teacher's Guides in this magnificent series climaxes nearly five years
of scholarly, painstaking work on the part of distinguished historians, educators, visual aid specialists and qual-
ified technicians. Authorities agree that they have successfully created the most comprehensive and effective
supplementary tool ever devised for the teaching of United States history and related subjects.
Rare source material used throughout the 30 units adds authenticity and vivid reality to the full sweep of
America's growth and development in all of its important aspects, including the lesser-known areas of our
sociological, industrial and cultural progress.
An illustrated, professionally written Teacher's Guide accompanies each of the 30 units and greatly augments
the value and appeal of the filmstrips for classroom instruction.
Enthusiastically endorsed as "top-flight material" and "of the highest calibre," the series has been approved
and adopted by leading Boards of Education and has been successfully integrated into the course of study at all
levels.
1. The Story ot the American Indian
2. European Explorers Discover a New
World
3. Spain Establishes a Great Empire
4. The Rise and Fall of New France
5. The English Colonies in North America
6. Life in Colonial .America
7. Patriots and Minutemen
8. The Thirteen Colonies Win
Independence
9. Free .\mericans Establish a New Nation
10. The Young Nation and Foreign ."VKairs
11. Westward to the Mississippi
12. Winning the Far West
13. Early Americans on the High Seas
14. California, Texas and the Mexican War
15. Slavery and the War Between the States
16. Union and Reconstruction
17. The Age of Reform
18. Farmer, Rancher and Cowboy
19. Communication in the United States
20. Transportation in the United States
21. The Growth of .American Education
22. The Story of .American Sport
23. The American Spirit in Literature
24. The Story of .American Painting
2.5. The American Spirit in Architecture
26. The Story of Iron and Steel
27. The Story of Coal, Oil and Uranium
28. The Story of American Industry
29. The Growth of American Democracy
30. The Rise of .America as a World Power
ORDER THE PAGEANT OF AMERICA FILMSTRIPS NOW WITH FULL CONFIDENCE
THAT THEY WILL PRODUCE EXTRAORDINARILY EFFECTIVE CLASSROOM RESULTS
YALE UNIVERSITY PRESS FILM SERVICE
New York 16, N. Y.
386 Fourth Avenue
P.S. We urge you also to order Yale's famous publications, THE PAGEANT OF AMERICA, 15 vols., and
THE CHRONICLES OF AMERICA, 56 vols. Both series are widely recognized as standard for reference
in the field of American history.
EdScreen & AVCuide — January, 1957
new.
PORTABLE, LIGHTWEIGHT
New AV Model
MOVIE-MITE
For Your Every Need
PROVIOeS EVERY FEATURE OF
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The NEW MODEL C-55 MOVIEMITE port-
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• Top quality picture and sound
Write or Phone Collect
'"' HARWALD COMPANY INC
IJIO CHICAGO AVENUE. EVANSION, lUINOIS
Cover: The Great Adventure
On this month's cover you meet six-
year-old Kjell .Sucksdorff, a .Swedi.sh
boy for whom each day is a great
adventure. Kjell is the son of Arne
Edward Sucksdorff. who made the mo-
tion picture The Great Adventure, one
of the great films of recent years. For
a lyrical review of this "lyric film poem
about the moods of the seasons, the
moods of forest animals, and the
moods of little boys," see page 26 in
this issue.
Welcome 1957!
Whatever else 19.')7 may bring, it is
certain to bring new and old audio-
visual challenges, .\faiiv of you readers
must meet the basic W challenge
head-on: how to provide teachers with
all the teaching materials they need
exactly when they need them and with
a minimum of effort on their part.
Can this be done best through a uni-
fied instructional materials program?
Edward T. Schofield will tell you why
he thinks so and how such a program
works — on page 1 8.
If you want the challenge of an
exciting, brand-new audio-visual teach-
ing tool, turn to Phil Lewis' picture
story on page 22. In one minute you'll
find out how to make slides in three
minutes.
If you're already tired of 19,")7 chal-
lenges, take a look backward with
.\I. I. Smith to the AV challenges of
the early 1900's. Listen to his descrip-
tion of an old lantern slide projector:
"The projector was a heavy, cumber-
some machine. The illumination was
from four acetylene burners, a load
in itself. We also had to carrv two
EDUCATIONAL SCREEN & AVGUIDE
EDITORIAL STAFF
PAUL C. REED, Editor. JUNE N. SARK, Man-
aging Editor. WILLIAM S. HOCKMAN, Editor
for the Church Field. L. C. LARSON, CAROLYN
GUSS, and JOHN FRITZ, Editors for Film
Evoluotions. MAX U. BILDERSEE, Editor for the
Audio Field. ROBERT E. SCHREIBER, Editor for
the Audio - Visual Trade Review. PHILIP
LEWIS, Technical Editor.
BUSINESS STAFF
H. S. GILLETTE, Publisher. MARIE C. GREENE
Associate Publisher. JOSEPHINE H. KNIGHT
Business Manager. PATRICK A. PHILIPPI, Cir-
culation Manager, WILMA WIDDICOMBE, Ad-
vertising Production Assistort. General Con-
sultants: Educational & Recieational Guides
Inc. (WILLIAM LEWIN, President, ond RUTH
M. LEWIN, Vice-President).
Advertising Representatives
WILLIAM LEWIN and HENRY ARONSON, 1630
Springfield Ave., Maplewood, N. J. (South
Orange 3-3217)
WILLIAM F. KRUSE, 2000 Lincoln Pork West
BIdg., Chicago M, III. (Bittersweet 8-5313)
EDITORIAL ADVISORY BOARD
lAMES W, BROWN, School of Education Son
Jose Stote College, California
EDGAR DALE, Heod, Curriculum Division, Bu-
reau of Educotionol Research, Ohio State
University, Columbus
copper tanks of gas as well as a tripod
stand, screen, and a heavy wooden box
of .S X 4 glass slides."
Just compare that load with our
modern, lightweight, portable AV
ecjuipment — well, so the lady on page
34 does have a decided .\V sag or list!
It takes a strong back in every decade
to get things done. We still wouldn't
trade our modern AV problems for the
.AV problems of yestervear. .\nd we
still think XV equipment makers have
come a long way toward making W
equipment lightweight. (Is our list
showing?)
If you want an intriguing way of
running a nonsto]) film show, take
page 14 into the projection room and
follow the instructions. When Head-
master Bassett wrote us about the idea
he picked up from a projectionist in
Beirut, Lebanon — "a practical method
for running two or more reels of film
continuously on a single projector" —
we had it tried out in our Rochester
laboratory. Editor Reed assures us it
works. We don't know how you'll put
this trick to use. Maybe its perform-
ance could become a test item for
student projectionists.
How to Read Educational
Writing
"Extensive research has shown . . ."
— One or two abstracts of doctoral
theses which the writer hap|)ened to
come across.
"The most recent statistics a\ailable
. . ."-They go back to 1946.
"Outstanding leaders in education
believe ..." — The writer believes it,
at any rate. —INS
AMO DE BERNARDIS, Assistant Superintendent,
Portland, Oregon, Public Sctiools
MARGARET W. DIVIZIA, Supervisor in Charge,
Audio-Visual Educotion Section, Los An-
geles City Schools, Los Angeles, Californio
W. H. DURR, Supervisor, Bureou of Teaching
Materials, State Board of Educotion, Rich-
mond, Virginia
CHARLES F. HOBAN, Project Big Ben, Univer-
sity of Pennsylvania, Philadelphia
EMILY S. JONES, Executive Secretary, Educo-
tionol Film Library Association, New York
City
F. EDGAR LANE, Supervisor, Instructionol
Moteriols Deportment, Board of Public In-
struction, Dade County, Florida
F. DEAN McCLUSKY, Professor of Education,
Head of Audio-Visual Education, Univer-
sity Extension, University of California ot
Los Angeles
SEERLEY REID Chief, Visual Education Service,
U. S. Office of Educotion, Washington
CHARLES F. SCHULLER, Director, Audio-Visual
Center, Michigan State College, East Lan-
sing, Michigan
ERNEST TIEMANN, Director, Visual Instruction
Bureau, Associate Professor, Division of
Extension, The University of Texas, Austin
DON WHITE, Executive Vice President, No-
tional Audio-Visual Association, Evonston,
linnois
EdScreen & AVriuirlp — Innn
\Q<^1
NEV\^ CORONET FILMS
AMERICAN LITERATURE:
The Westward Movement
MARK T^VAIN:
Background for His Works
\VALT ^VHITMAN:
Background for His Works
American Literature: The Westward Movement pre-
sents authors whose works were largely inspired by
the spread into new and unsettled lands: Conrad Rich-
ter, Bret Harte. Hamlin Garland, and Francis Park-
man, Liberal quotations from their works against a
background of movement, building, and settlement
give high school students a splendid opportunity to
visualize the human context of great writing.
Walt Whitman: Background for His Works and Mark
Twain: Background for His Works provide a visual
basis for understanding the works of these authors in
relation to the periods in which they lived. Abundant
quotations from Whitmans poetry and Twain's prose
form an integral part of the films. Both are for high
school literature courses.
Other new CORONET films releosed this month (each one reel)
include;
Amphibians-The characteristics of frogs, toads, and sala-
manders; how and where they live; what they eat; and
their developmental changes. (Grades 4-10).
Kindness to Others~A class learns what kindness is and
how to be kind to others. (Grades 1-3).
Beginning Responsibility: Other People's Things— A classroom
illustrates in its activities how public and private prop-
erty and borrowed or found articles should be cared tor.
(Grades 1-3).
All films ore ovailoble in color or block-and-white.
Write for preview . .
If you are considering purchase, fill in coupon for pre-
view prints of the films featured above; or for a list of
Coronet film libraries if you are interested in rental.
Coronet Films
CORONET BUILDING • CHICAGO 1, ILLINOIS
CORONET FILMS
Dept. ES-157, Coronet Building, Chicago 1, Illinois
□ Please send me your catolog describing all
mentioned above.
□ Please send me without charge preview prints
purchose consideration;
Nome-
School or Orgonirotion_
; Address
City ■
Zone State-
Coronet films, including those
of the films I have checked for
Q Americon Literature: The
Westward Movement
n Walt Whitmon: Background
for His Works
Q Mark Twain: Background
for His Works
n Amphibians
□ Kindness to Others
Q Beginning Responsibility:
Other People's Things
Q 1 am interested in renting these
films. Please send me a list of
Coronet film rental libraries.
EdScreen & AVCuide — Januorv. 1957
News atout people, organizations, events
Have you heard ?
California AV Conference
"Teamwork, Key to the Audio-Visual
Program" will be the theme of the an-
nual conference of the Audio-Visual
Education Association of California to
be held in Bakersfield (Calif.) Jan. 31,
Feb. 1 and 2, 1957. Cooperating asso-
ciations are the California School Su-
pervisors Association, San Joaquin
Valley Section; School Librarians .As-
sociation of California; Northern Sec-
tion; California Elementary School
Administrators .Association, Centra!
Section; and National Audio-Visual
Association, Western Division.
Beginning Thursday afternoon
dealers' exhibits will be open at all
times that conference sessions are not
scheduled. This will give conference
goers an opportunity to see the newest
in audio-visual materials and equip-
ment.
Among the speakers will be Dr.
.\drian L. Ter Louw of Eastman Kodak
Company, whose topic, "Good Seeing
in the Classroom," will be presented at
Friday afternoon's general session, and
Dr. Elmo N. Stevenson. President of
Southern Oregon College of Education,
who will be banquet speaker Friday
evening.
Saturday's sessions will include a
series of brief demonstration-like pres-
entations of classroom techniques.
General chairman for the conference
is Miss Ruth Noel, president of the
Audio-Visual .Association of California.
"Our Mr. Sun" on TV
"Our Mr. Sun," tlie first program in
the new" Bell System Science Series,
was seen over the CBS television net-
work on Monday, November 19. It is
expected that three or four science
programs will be produced and tele-
vised each year.
The program marks the television
debut of the Academy-Award-winning
Cooperating orgonizohon representotives ore shown making final plans for the annual
conference of the Audio-Visual Education Association of California, to be held in
Bakersfield, Jan. 31, Feb. 1 and 2. Seated: Mrs. Elsie Holland, School Library Associa-
tion, Northern Division; Miss Ruth Noel, president AVEAC, Dr. George Ormsby, Bureau
of Audio- Visual Education, State Department of Education. Standing: Ron Cook, presi-
dent School Supervisors Association, San Joaquin Volley Section; Dick Utr, NAVA
Western Division; Paul Richert, California Elementary School Administrators Asso-
ciation, Valley Section.
director, Frank Capra. The cast of
"Our Mr. Sun" is headed by Eddie Al-
bert and Dr. Frank Baxter, both well
known to television audiences.
"Our Mr. Sun" tells the story of the
sun, from its worship by ancient man
to its use by modern man for a variety
of purposes.
The programs will be on color film
so that they may be used by schools,
clubs, civic organizations, etc., for years
beyond their brief hours on the air.
Around the ETV Circuit
Oregon. Three commercial TV stations
in Oregon are participating in an ex-
periment in educational television for
the state. The three stations are tele-
casting over a 13-week period two
series of programs from the national
Educational Television and Radio
Center. The broadcasts are a part of
the extended services of the Center.
The television committee of the state
board of higher education is present-
ing these examples of educational
broadcasting as a part of its study of
the opportunities and possibilities in
educational television for Oregon.
The commercial stations: KOIN-TV,
Portland; KVAL-TV, Eugene, and
KBES-TV, Medford. Educational pro-
grams being aired are: "The Finder,"
a series from St. Louis ETV station
KETC for children 9 to 12; "Spot-
light on Opera," designed to acquaint
the layman with opera, and "The
Painting," a series showing the actual
creation of a work of art by Siegfried
Reinhardt. Reactions to the programs
from Oregon viewers will help to de-
termine whether educational TV ef-
forts should be expandednn the state.
Chicago. There's "Today" and "To-
night" on TV and now educational
television station WTTW in Chicago
has come up with "Tomorrow." With
the help of the Adult Education Coun-
cil of Greater Chicago, the station
gives a rundown of the following day's
educational and cultural events in the
Chicago area at 10:00 each night. A
weather forecast is included.
(Continued on page 10)
8
EdScreen & AVr.niHp — In
ni inr\/
\<^'^1
How Dark Should an Audio-Visual Room Be?
ANSWER: The lighting condition of
an audio-visual room should be governed
entirely by its effect on the progress of
the student. The brilliance of the screen
image should be considered only as a sec-
ondary factor.
Experienced audio-visual educators real-
ize that the importance of the projection
has been over-emphasized, often to the
detriment of the student. It is also recog-
nized that various conditions and various
subjects require elasticity in the control
of light. This control should be simple
and immediate.
There is only one windoiv covering that
can meet these specifications—a Venetian
blind especially designed for this purpose.
With the LEVOLOR A.V., the instructor can
change the room from maximum dark-
ness to a soft diffused light— all by an
adjustment of the slats in a matter of
seconds.
• **•****••*■*•*
Full details and specifications will be sent
on request. Write to-LEVOLOR lokentzen,
i.N'C, Audio-Visual Dept., 720 Monroe
Street, Hoboken, New Jersey.
Be sure to specify
The Scientifically Developed Audio-Visual Blind
COPYRIGHT: LEVOLOR LORENTZEN. INC.
EdScreen & AVCuide — - January, 1957
fd'tor. FoJIowin/ i.°f, ''' «''"
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Broadcast Emm '°"^''°" "f
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• Keeps Films Pliable,
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ECCO #1500 is the film cleaner
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jciation Bulletin, October, 1956
•Notional Audio-Visuol As
ELECTROCHEMICAL PRODUCTS CORP.
60-t Franklin Street, East Orange, N. J.
Pittsburgh. WQED's Adult School of
the Air has begun its third consecu-
tive year. The Pittsburgh station is
offering this semester courses in Eng-
lish, World History, Algebra and
Physics. The educational cycle of 16
units leading to a certificate of gradu-
ation can be completed in two years,
providing, of course, that students pass
the regular examinations given by the
Pennsylvania Department of Public
Instruction or the Veterans Testing
Center of the Pittsburgh Board of Ed-
ucation. But 70 percent of the adults
taking tests have passed to date. Forty-
six students were graduated in Septem-
ber. Sixteen of this year's grads re-
ceived their certificates in absentia: 1 1
of them are inmates of the Western
State Penitentiary and five are at the
Allegheny County Workhouse.
Boston. An intriguing set of brain-
teasers recently telecast by WGBH-TV,
Boston, has created a serious state of
mental unrest among the station's
viewers. M. I. T. Professor Eugene
Boehne proffered a dozen cranium
busters — all of which could be worked
out logically by anyone (in time).
Phone calls to the station started com-
ing in while the program was still on
the air and they were followed by a
flood of letters, telegrams and post
cards. .After wrestling with the prob-
lems for varying periods of time, the
majority of people complained of lack
of sleep and bankrupt heads. But all
sought the solutions and peace of
mind. Among the out-of-state letters
(from viewers passing through Boston)
was a plea from San Francisco for the
answer to the tribe of Indians question
so that I can sleep once more. A tele-
gram from Chicago read, "Received
your solutions. Now, please send pro-
fessor!"
People & Jobs
David E. Strom, until recently with
the Jam Handy Organization, has been
appointed audio-visual advisor to the
Ministry of Education of the govern-
ment of Iran. His headquarters will
be in the Iranian capital, Teheran,
and he will be associated with the
Syracuse Film Project. He is accompa-
nied by his wife and three sons. His
responsibility will be to set up audio-
visual operations for elementary and
secondary schools and for adult educa-
tion programs.
Grace T. Stevenson of the American
I.il)rary Association was installed as
president-elect of the Adult Education
Association of the U.S.A. at the or-
giinization's annual conference in
Atlantic City in November, 1956.
IN JANUARY
Sam S. Bi.ANc. formerly A\' coordinator
lor East High School in Denver, Colo-
rado, has been jjiomoted to the position
of general curriculum coordinator. He
is also teaching an audio-visual educa-
tion class for the University of Colorado
Extension Division. He has been ap-
pointed chairman of the local com-
mittees and arrangements for the
National Science Teachers Association
convention to be held in Denver in
.March of 1958.
Kknnktii Alan Silver, General Man-
ager of .Automatic Projection Corpora-
tion, was married to Miriam Goodman
on November 4. Miss Goodman is an
elementary school teacher.
Don Ely has joined the staff of the
.Audio-Visual Center at Syracuse Uni-
versity to replace Rav Hadsell, who
has gone to Iran for a year as audio-
visual adviser to the Universitv of
Teheran.
Book Parade in B & W
Schools that have wanted to use the
Picture Book Parade film series in
their elementary language arts pro-
gram, but who have had to shy awav
fiom the cost of color prints, will
welcome the news that the Weston
Woods Studios is now releasing their
pojHilar series in black and white as
well as color.
Films may be previewed by watching
for their periodic showings on the
Captain Kangaroo Show on the CBS
Felevision Network, or by requesting
prints from the Weston Woods Stu-
dios, Westport, Connecticut.
AV CALENDAR
Jonuary 17-19 — NAVA Mid-winfer
Conference, Angebill- Hotel, Orlando,
Flo.
January 3 1 -February 2 — California
Audio-Visual Association Conference,
Bakersfield, Calif.
February 16 — NAVA Eastern Dinner,
Atlantic City, N. J. (during AASA
Convention, Feb. 15-20).
March 1-5 — NEA Deportment of Audio-
Visual Instruction Conference, Shera-
ton Park Hotel, Washington, D. C.
March 17-21 — 12th Annual Conference,
Association for Supervision o^ Cur-
riculum Development, NEA, St. Louis,
Mo,
10
EdScreen & AVCuide — January 1 957
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EdScreen & AVGuide — January, 1957
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COUSINO, INC.
Dept. ES, 2107 Ashlond Ave.
Toledo 2, Ohio
Closed Circuit Study Hall Teacher
by LEE WEDDIG
HIGH JINKS in the study hall at
the New London, Wisconsin, high
school are at an all time low this
year, thanks to a closed circuit televi-
sion system which has provided a
teacher that sees all.
The "teacher" with the all encom-
passing eyes is a small television
camera mounted on a shelf. A coaxial
cable hidden in the ventilating ducts
carries the picture of the 100-seat hall
to a 15-inch receiver set in the prin-
cipal's office. There the principal's
secretary and the secretary to the su-
perintendent of schools keep roving
eyes on the doings of the 550 students
who make use of the hall off and on
during the day.
The closed TV circuit is believed
to be the first instance where video
has been used for this purpose in a
school.
Superintendent of Schools Paul M.
Loofboro, who initiated the idea last
year, explains the reason for the cir-
cuit this way:
"Every year it's getting increasingly
difficult to secure teachers. In a few
more years, large numbers of pupils
will be advancing into high school
from our elementary schools. When
you're facing a teacher shortage, and
a need for economy, this is the answer.
Admittedly, it's second best to a
teacher, but it has its advantages."
Loofboro said the pay scales for
teachers in New London range from
about 13,300 to $6,500, the average be-
ing about §4,500. The TV circuit cost
$2,760.
Loofboro said maintenance and de-
preciation would make the cost of the
set run about $1,000 a year — about
one-fourth the cost of a teacher. Actu-
ally Loofboro figures the circuit will
save the school system about one-half
the cost of a teacher each year because
a teacher is still assigned to the study
hall in the hours immediately before
the noon lunch hour and before the
dismissal time. He said the students
are usually more restless during those
periods. Nevertheless, the TV adds four
teaching hours a day without adding
to the payroll.
The superintendent said the TV
eye has been accepted by both the stu-
dents and the teachers. He said the
teachers prefer to teach rather than take
charge of the study hall, so there's no
problem there.
As for the students, an excellent
public relations job by the superin-
tendent and the faculty members has
convinced the student body for the
most part that the TV is a good thing.
When the circuit was installed last
year, the pupils were given a chance to
inspect the complete outfit from con-
trols to the receiver. The superintend-
ent also explained the reasons for the
system at a general assembly of the
student body. This year the plan was
reviewed for the incoming freshmen.
Loofboro feels that the network will
give New London students an oppor-
tunity to learn self-discipline. While
the two secretaries, who keep an eye
on the receiver, don't watch the set
constantly, they're always in close
touch with it. If decorum happens to
fall by the wayside in the study hall,
the general address system is handy for
a fast call to a teacher in a nearby
classroom or the librarian.
But Loofboro isn't anticipating the
necessity of such action too often. It
should be emphasized, he said, that
the students aren't being nailed to their
seats by the network. The idea is just
to keep general tabs on the overall
situation, he said.
"The kids have freedom and the
opportunity to move around. No one
feels restricted by the set," he said. An
advanced student is always present to
give a hand with the younger pupil's
lessons.
Loofboro has been at New London
for more than four years. Before that
he was school superintendent at Wis-
consin Dells. While at the Dells, he
inaugurated two other firsts for the
school systems — the use of airplanes
as a teaching tool and the installation
of a frequency modulated radio system
in the high school to receive educa-
tional broadcasts from the state oper-
ated FM radio station.
The airplane course, while disregard-
ing the mechanics of aeronautics, con-
centrated instead on "what the airplane
does for society." Part of the course
consisted in flying the students over
the agricultural and forested areas near
Wisconsin Dells to teach them con-
servation methods and needs.
Mr. Weddig is a former news and fea-
ture writer for the United Press in
Milwaukee, Wisconsin, now employed
with the Fairchild publication, "Elec-
tronic Neius." His article here is based
upon an interview with Superintendent
Loofboro of New London, Wisconsin.
EdScreen & AVCuide — January, 1957
LET'
-AuLL "SrOXJI^ TE^^CXiE
an FIO-A. V^IOTOn Tape Fleoorcier!
Each of your teachers and every one of your
pupils will benefit from this helping hand! An
RCA Victor New Orthophonic Tape Recorder
. . . with Panoramic 3-Speaker System, an RCA
exclusive, to bring you the magic touch of
high fidelity.
A few minutes' instructions and anyone can use
this two-speed model like a professional. It's
easy to thread, easy to operate with four push-
buttons and full-width "Stop" bar. "Voice-Music"
Switch automatically selects best recording char-
acteristics. Extra-fast forward and reverse five-
or seven-inch reel. There are also a remote-con-
Tmkd) ®
EDUCATIONAL SERVICES
rcaVictor
RADIO CORPOKATION of AMERICA
CAMDEN, N. J.
EdScreen & AVCuide — January, 1957
trol unit, "normal" and "overload" indicators,
extra speaker jack, special ceramic mike, acces-
sory cable and many more fine-recorder features.
You can use your recorder as an amplifier for
phono or mike output, too.
This rugged, portable teacher's helper ought to
be in your classrooms now. And at the price, you
can consider more than one RCA Victor Tape
Recorder. Get facts, prices, performance stories
fast on all RCA Victor Tape Recorder models
. . . from your RCA Victor dealer or through the
coupon. Get Yours in the Outgoing Mail!
EDUCATIONAL SERVICES, Depl. N-II
Radio Corporation of America, Camden, N. i.
Foil information, please, on RCA Victor Tape Recorders.
13
Color Filmstrip Service
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A scene in the Manhattan Color Lab
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processed for Dr. William Lewin.
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No order too small or too large
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Having Trouble With Uneven Floor?
THE MILLER
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MILLER MANUFACTURING CO.
3310 EAST ROXBORO ROAD, N. E.
ATLANTA 5, GA.
How to Run a Non-Stop Show
On One Projector
by T. ROBERT BASSETT
Headmaster, The Columbus Boychoir
School, Princeton, New Jersey
EVEN THOUGH you have only one
movie projector, you can still run
two or more reels without inter-
rupting the performance to change
them. All you need is a splicer and a
little practice. Here's how:
(1) Set up the splicer in tandem
fashion behind the projector.
(2) Place reel No. 1 on the rewind
spindle nearest the projector, carry the
leader up and over an empty reel on
the feed arm, and thread as usual. (If
necessary, rig up some sort of support
above the rear of the machine to pre-
vent the film from rubbing on the case
or crossing too close to the hot lamp.)
(3) Start the first reel. While it is
running, place the second reel on the
other spindle of the splicer, remove the
leader, and ready the end edge for
splicing.
(4) When there remain about two
or three minutes of film on the first
reel, turn the handle on the spindle
arm and run the film onto the floor
until you reach the end of the reel. Be
careful as you approach the end not to
let the film drop free and thus get
twisted. Keeping the film in position,
remove the trailer and splice the end
of reel No. 1 to the beginning of reel
No. 2, reinforcing the connection with
a bit of Scotch tape, since the cement
may not harden fast enough to hold
the splice unassisted.
(5) Meanwhile, the film has been
coming up off the floor from under the
pile and you must keep an eye on it to
catch any kinks that might form and
carry a bunch of film toward the pro-
jector. This won't happen often and
then only when the film is in poor
condition. A simple shaking motion-
will loosen the film.
(6) With the splice completed, re-
move the now empty No. 1 reel from
the left-hand spindle and shift reel No.
2 to its place, winding back upon it the
film from the floor.
(7) Now move to your usual station
at the right of the projector and watch
for the splice to come through the
machine. The signal dots at the upper
right corner of the picture on the
screen will help you spot the splice.
When it reaches the take-up reel, hold
the latter still and separate the splice,
meanwhile letting the film run on the
floor. When you break the splice, fasten
the tip of the film to the edge of the
table with Scotch tape to free your
hands for removing reel No. 1 from
the take-up arm and replacing it with
an empty reel.
(8) Attach the film to the take-up
reel and let the film slip through your
fingers until it has all come up from the
floor and is tight again in the machine.
(9) Now prepare reel No. 3 for
splicing to the end of reel No. 2.
Here's how to set it up
14
EdScreen & AVCuide — January, 1957
TWO FULL-COLOR FILMS!
"JOURNEY TO BANANALAND"
gives an account of the land, people and
products of Middle America and shows life in
Middle America . . . how their ancient customs
have survived to blend in with modern life.
"WHAT
pictures the importance of proper foods
for health. In teaching the essentials of a
well-balanced diet, this film features banana
dishes which can be served around the clock.
FULL-COLOR WALL CHART
The chart shows a
map of Middle Amer-
ica plus an outline
of Middle American
resources and indus-
tries—including a pic-
torial outline of the
banana industry.
You cQn have some help in planning interesting
class sessions for the coming term. Mail this coupon
for a catalog of teaching aids plus a full-color wall
chart of Middle America. In addition, you will re-
ceive two manuals which will tell you how to obtain
the two full-color films -"Journey To Bananaland"
and "What We Eat We Are"- on a free loan basis.
Send in your coupon today and get United Fruit's
teaching aids in time for next term.
UNITED FRUIT COMPANY
EdScreen & AVCuide — January, 1957
UNITED FRUIT COMPANY
Educational Service Dept., Box 31-C
Mt. Vernon, New York
Please send me your descriptive material
listed at left plus full-color wall chart.
Name_
A ddress^
Ciiy
.Siate_
Name of School
This offer good only within the continental limits of the United States.
15
editorial
Copyright Violations and TV
If laws could be written simply and clearly — so
they would mean the same thing to everybody, so that
everyone could understand them — there probably
would be no need for lawyers — except, possibly, to
write simple and clear laws. At times it seems to us
there is no law so unclear and confusing as copyright
law. Just when we think we are beginning to under-
stand what copyright is all about, we are tripped up
in our thinking by a new angle or a new interpretation
that we hadn't thought about before. We have to start
thinking again.
Take the problem involved with closed circuit tele-
vision, for instance. All over the country experimental
projects are moving forward in the application of
closed circuit television to the solving of educational
problems. Reports coming from these projects indicate
that one thing that can be done efficiently via closed
circuit television is the distribution of a motion pic-
ture image to several classrooms at the same time. It
makes sense. The closed circuit television teacher,
explaining a point in his television lesson, as a matter
of course uses a motion picture or excerpt to make a
point more meaningful, an explanation clearer.
But wait! He can't do that as a matter of course.
The rights of others are involved; and copyright law
protects the rights of others. We're told that under
copyright law, closed circuit television is not different
from broadcast television. When pictures are trans-
mitted by television, they are copied and reproduced
on television receivers. It may mean picture reproduc-
tion on only three receivers in three close-by class-
rooms, or it may be a picture copied on three million
receivers scattered over a wide area. The principle is
the same in all cases.
It is not alone for the dreamer, the educator, the
electronics engineer to say that a picture can be repro-
duced by closed circuit television. It is the right, the
privilege, and the responsibility of the copyright holder
to say whether or not his picture may be reproduced
by television. Presumably this interpretation applies
also to the use of a copyrighted picture from a text-
book just as it does to a motion picture or a filmstrip.
An educator's first reaction to the discovery of this
copyright "block" to his educational plans might be
one of resentment or even rage. He may cry out, "You
can't do this to me! You can't prevent me from helping
kids to learn." But others will take a second and third
thought. They are ready to recognize and respect the
rights of others. They will seek for reasons and under-
standing. They will realize that even in so worthy an
16
endeavor as the education of children, the rights of
others must not be violated.
Closed circuit television has many applications and
can mean many different things. It may mean the
linking of only two or three classrooms within a single
school building. But conceivably closed circuit televi-
sion could also mean tieing together the thousands of
schools of an entire state so that a single picture could
be projected to all simultaneously. Consider these
different possibilities from a copyright owner's point
of view. If you were in his position, you would move
cautiously, and it is highly unlikely you would grant
blanket permissions. You would consider all the impli-
cations. You would want the facts for specific cases,
and it's likely you would make varying decisions to
meet different sets of facts.
Maybe we should have sought the advice of legal
counsel before attempting to editorialize on the sub-
ject of "copyright violations." But we didn't. We be-
lieve that simple common sense can be a guide to the
use of copyrighted material. A copyright holder has
rights and responsibilities in determining just how and
under what conditions his copyrighted materials may
be used. When his material is to be reproduced in any
way whatsoever, his permission must be sought and
obtained.
Paul C Kee^
EdSCREEN will poy $5 for each AV-related cartoon it accepts for publi-
cation. Send cartoons to EdSCREEN & AVGUIDE, 2000 Lincoln Park
West, Chicago 14.
FARRAR
"You will please take notes."
EdScreen & AVCuide — January, 1957
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EdScreen & AVCuide — January, 1957
17
f t •
• •
Why I believe a unified instructional materials program
is better for teachers and pupils
by EDWARD T. SCHOFIELD
Dept. of Libraries & Audio-Visual Aids
Newark. New Jersey Board of Education
THE BASIC responsibility of the
librarian or the audio-visual spe-
cialist is to select and provide a wide
range of instructional materials for
teachers and children. More important
than any consideration of status, pat-
terns of administration, lines of divi-
sion, and lines of cooperation is this
foremost fact and challenge. Schools
need instructional materials, and teach-
ers should be able to procure them
with a minimum of time-consuming
effort, for it is an unmistakable fact
that it is the teacher who is the instru-
ment through which materials — books,
films, tape recordings, and radio pro-
grams — are utilized with children.
If we can channel our thinking along
these lines, it makes sense to study
ways and means by which audio-visual
educators and librarians can best make
their contributions to serving teachers
and children in the most efficient man-
ner; for there are many ways and
means by which instructional materials
reach our nation's classrooms — fre-
quently without the aid of either
school librarian or audio-visual co-
ordinator!
Topsy-like AV Growth
So great is the need for wider sources
of information in the teaching program
that school administrators have often
established systems of supply on a prag-
matic basis. They have not waited for
clearly defined departments of this or
that to do a job that must be done.
They could not wait for trained staff
and specialized quarters. As a result,
surveys of school administrative pat-
terns for the instructional materials
programs reveal a good deal of diver-
sity. They show how local needs and
abilities of those who could do the job
have developed many unique but use-
ful programs. It is the Topsy-like qual-
ity of the growth of audio-visual educa-
tion which in large measure accounts
for the uncertainty regarding the way
to continue those programs today; for
the extension of work with instruc-
tional materials is now being gauged
in terms of what has worked well, in
marked contrast to the infancy of the
movement when any motivating force
seemed enough.
All Media Are Basic
This need for supplying a wider
range of teaching materials than the
traditional book service undoubtedly
propelled some librarians in schools
into an audio-visual program. This was
the point of departure for the school
librarian who embarked on a broader
path of service for the school library.
Make no mistake — I said the school
librarian and not "school librarians"!
There is as wide a divergence of view-
points among school librarians them-
selves as among any other group of
educators regarding the role of the
librarian in the instructional materials
activity. However, an examination of
the goals of school library service calls
attention to the essential need which
brought school libraries into being in
the first place. That goal was, and still
is, to shape from the school library an
intellectual activity which reaches into
every phase of the school's life through
the media of communication, for li-
braries historically and practically have
been the channels through which ideas
and knowledge have been transmitted.
The librarian who is unable to cope
with the thought of films intruding on
the book domain has gone astray at
this phase of development. Grace
Stevenson, associate executive secretary
of the American Library Association
and herself a distinguished pioneer in
audio-visual aids in the public library,
says of these persons in the library pro-
fession: "Librarians need to do what
they have not yet learned to do in
many cases — to accept the film as a
source of further information, different
from the book in form, not in content."
Many librarians say only, "Books are
basic." Don't we really mean that
ideas and knowledge and understand-
ing are basic? If understanding, knowl-
edge and beauty are in a book, then
the book is basic. By this criterion
many books are valuable. By this same
measure many books are unworthy. If
another medium, other than the
printed word, reveals useful and/or
beautiful ideas, then this medium is
basic in the broad sense, whether this
tool be an illustrated magazine, a film-
strip, or film in a can.
18
EdScreen & AVCuide — January, 1957
Teachers and pupils need words and pictures, symbors and sounds. There is an ines-
capable unity in oil types of instructionol materials.
Jbraries as Pivotal Places
There was a time when the book
provided the only recorded method of
transmitting information. It is an ele-
mentary fact that a wide supply of
instructional materials of infinite va-
riety has supplemented the book. It is
an obvious fact that the use of this
wide variety of materials has required
better organization of these aids for
teaching. This is the point at which
some libraries became the pivotal
places for broader programs of instruc-
tional materials within the school or
the school system, especially if no other
agency or department felt the need or
took the initiative. Instructional ma-
terials programs grew in school librar-
ies in as simple and uncomplicated a
fashion as this. Elements of competi-
tion or rivalry with some other arm of
administration were nonexistent. A
need, however, was present and alert
school librarians proposed to do some-
thing about that need — particularly
when the materials concerned were to
them so basically a part of library
service.
These school librarians, among them
Marguerite Kirk of Newark, a pioneer
and a continuing exponent of library
organization for instructional aids,
created a working pattern for these
materials — all centralized in the school
library. In a discussion of the role of
the school library in this area, a prac-
ttical illustration of principles is indi-
cated. I shall describe how a unified
instructional program operates in the
school library and ii the city-wide
school system of Newark, N. J. under
the supervision and administration of
a library director, in order to demon-
strate that school libraries can manage
unified programs of instructional ma-
terials.
How It Works in Newark
The essence of the administrative
plan is cooperation and close relation-
ships with every phase of the adminis-
tration and teaching activity. Audio-
visual materials are selected, processed,
and circulated from the Audio-Visual
Center, an integral part of the Depart-
ment of Libraries and Audio-Visual
Education. Under the guidance of the
Director, a library housing 4,000 films,
4,500 filmstrips, 4,000 recordings, 30,000
lantern slides, and miscellaneous sets
of pictures for opaque projection has
grown. Because the cardinal principle
of the Department is cooperation, with
a consequent insistence on non-dupli-
cation of effort, the mounted picture
collection of the Public Library and
the extensive lending collection of
specimens, models, and objects of the
Newark- Museum are available imme-
diately to teachers through the indi-
vidual school library.
Films, slides, strips, and recordings,
which are the principal stores of the
Audio-Visual Center, have been chosen
by the classroom teachers themselves.
The materials are catalogued by li-
lEdScreen & AVCuide — January, 1957
brarians, and processed by leclinicians;
requests from teachers for loan of ma-
terials are filled by teacher-trained
personnel. All items are loaned for one
week or longer, and deliveries are made
to the school libraries by a depart-
mental driver on a regularly established
trip day once a week. Museum mate-
rials and still pictures from the coop-
erating institutions are also delivered
to the school library on a weekly basis.
Textbooks and other educational
supplies intimately related to them are
also coordinated through the Depart-
ment of Libraries and Audio-Visual
Education. Selection of textbooks is
effected by teacher committees of the
appropriate grade and subject level. A
sample of every item appearing on the
resulting "Approved List" is main-
tained in the Audio-Visual Center, to-
gether with all books on the "Approved
Library List for Elementary Schools"
in order that they may be examined
at any time. The actual buying of
books is the responsibility of each
school principal; but inventory reports
and transfers of not-in-use books are
coordinated by the textbook division.
Keeping the Schools Informed
The Department of Libraries and
Audio-Visual Education supplies an-
other essential need — that of keeping
the schools informed of these resources.
It is in the preparation of bulletins,
bibliographies, and other special list-
ings that the efficiency and economy of
19
this form of organization are very
clearly evident. A resource bulletin
for teachers contains, in a uniform
method of presentation, all teaching
materials that are approved and avail-
able for teachers in the city — from
textbooks to museum materials; every-
thing needful for the various curricular
areas is brought together by trained
bibliographers — librarians whose spe-
cialized training and experience are
geared to make this task a relatively
simple one. On the other hand, the
teacher whose life is a pretty busy one
anyway knows that the information she
wants for the teaching program is in
one location; she does not have to con-
sult bulletins from multiple agencies
or departments to locate desired ma-
terials.
Advisory Assistance
The Department of Libraries and
Audio-Visual Education provides staff
for consultative and advisory assistance
to the schools. Some of the staff is
composed of fully trained librarians
with complete audio-visual training
meeting even the standards adopted
recently in a few of the 48 states. Some
of the staff is teacher-trained in a spe-
cial subject field with equally complete
audio-visual training. Staff duties range
from conferences with teachers on the
use of materials to production of ma-
terials and the training of teachers and
students in the operation of equip-
ment. We all have special responsibil-
ities consonant with our training,
interests, and capabilities. It isn't a
question of audio-visual or library per-
sonnel. As in a radio station the suc-
cess of the effort is the result of com-
bining good engineering with good
script writing and good production,
so in the instructional materials de-
partment it is the combined efforts of
a team of workers that make for a
workable program. Librarians, teach-
ers, technicians, supervisors, and pro-
ducers working together are the essen-
tial ingredients.
Functional Framework
The central office provides a func-
tional framework which is duplicated
on smaller scale in each of the schools
of the city. As all teaching materials
are administered centrally, so in the
schools the teacher consults one agency
— the instructional materials center
commonly known as the school library.
Since this is not the age of miracles,
let it be said here and now that the
success of this type of service varies
from school to school, just as the
audio-visual program in individual
schools varies when the program is
headed by an audio-visual coordinator.
The human element is always presentl
The School's Responsibility
The instructional materials activity
in the school involves the coordination
of textbooks, library books, periodicals,
pamphlets, films, filmstrips, museum
materials, recordings, and other aids.
Besides arranging for the loan of ma-
terials from central agencies, the
schools maintain limited collections of
certain types of audio-visual materials
such as filmstrips and recordings. Li-
brarians arrange for the distribution
and inventory of textbooks with cler-
ical assistance, and through knowledge
from first-hand contact with text ma-
terials in use in the school, are able to
advise on the use of other aids more
wisely. Arrangements for the use of
equipment and the scheduling of spe-
cial rooms for screenings are arranged
in the school library. Projection staffs
are either under the supervision of a
second librarian on the staff or a
teacher cooperating in this phase of
the program. All schools have special
committees on the use of audio-visual
aids, on museum relationships, and
radio-television problems. These com-
mittees function to provide advice and
to make recommendations on school
needs directly from the point of view
of the teacher.
The instructional materials program
in Newark is not a static one. It has
been changing in scope and policy for
twenty years but its aim has never
changed. That aim is coupled with the
dictum so commonly used in school
library literature. We aim not only to
have "the right book for the right
child at the right time" — but also to
have "the right material for the right
teacher at the right time" as well. This
briefly is the philosophy and the
modus operandi of one school situa-
tion in which all instructional mate-
rials have been centralized.
Each Situation Is Unique
In turning to the consideration of
the application of principles involved
in this case study to a broader field of
study — that of the centralization of all
instructional materials in any school
library, it is apparent that the task is
more difficult inasmuch as the observa-
tion and reporting of accomplished
work are always much easier than build-
ing new programs or changing estab-
lished ones. A complicating factor is
the uniqueness of each school situation.
The size of a school — whether it has
four classrooms or one hundred — will
make a difference in the organization
for service, even though the purpose
of the service — that of providing teach-
ing materials in the classroom — does
not vary. The availability of collec-
tions of materials beyond those which
the school can afford to own within
its walls will and does affect the ad-
ministrative program. Staff potentiali-
ties are a paramount consideration. An
administrator's telling a reluctant li-
brarian, for instance, that henceforth
her library is an instructional materials
center does not improve the quality of
the teaching materials program any
more than does the assignment of a
title of audio-visual coordinator to a
teacher with no special training and
with a full-time teaching load.
Why the Library?
What, then, can be done about im-
proving the instructional materials
program? Faced as we are with a pres-
ent situation, which, in general, is
highly disorganized, can the school
library offer a complete service of in-
structional aids that will meet the
needs of the teachers and pupils? Can
the job be done more satisfactorily
through the library than through some
other organization? There are several
reasons why I believe the answer to
this question is "Yes."
(1) There is an inescapable unity
in all types of instructional materials,
and to create artificial divisions within
them seems false. The purpose of a
book is comparable to the purpose of
a film, a still picture, or a recording.
These are all teaching aids which are
used by the teacher with children. In
the teacher's mind it is not important
whether the still picture has been
determined a library-supplied teaching
aid or one which is to be secured from
the audio-visual office. What is impor-
tant is that the division of materials
within the school building in numerous
locations provides the surest way of
frustrating the teacher and eventually
limiting her instructional program to
meager resources. The librarian who
is trained properly can and will pro-
vide materials of a wide variety of
physical format from a one-stop service
agency — the instructional materials
center.
(2) I do not believe that the average
school administrator can secure funds
for the maintenance of two or more
separate organizations for teaching ma-
terials within the individual school.
Although organized school libraries
have a longer history in the American
public school than do separate depart-
ments of audio-visual aids, many
schools do not even yet have full-time
library service — particularly at the ele-
mentary school level. The number of
full-time coordinators within school
buildings — or even the number of
coordinators with some released time —
is so limited that this fact alone indi-
cates the financial problems encoun-
tered in securing personnel for the
individual school building. From such
evidence it would seem wise to concen-
trate on the provision of at least one
20
EdScreen & AVCuide — January, 1957
>w it works in Newark
'FLAT PICTURES. Students help keep files of flat pictures and
lOther instructional materials in order.
MOTION PICTURES. Here a department audio-visual instructor
is training student projectionists.
TEXTBOOKS. A committee of teachers and supervisory per-
(onnel selects texts and educational supplies.
MUSEUM MATERIALS & TV. Here museum materials are be-
ing used on a television program, titled "Report to Parents."
person who can devote the entire day
to instructional materials within the
school. The teacher needs help with
instructional aids during the entire
day — not before or after school or
during a "free" period of a teacher
who has been assigned this chore.
(3) Library organization within the
school permits the organization of a
program of consultation and guidance
which meets the lack mentioned above.
Also, librarians by training are pre-
pared to deal with the administration
af collections of materials. Ordering,
atnloging, processing, and circulating
audio-visual materials are not very dif-
ferent, if different at all, from order-
ing, etc. the book kinds of materials
found in traditional libraries. Teach-
ers consult with librarians regarding
books, pamphlets and magazines
needed in their units of work. When
other aids are channeled through the
library, this information too is avail-
able from one time-saving source.'
Good Planning Needed
Although the school library, from
this point of view, is a logical center
for unified programs, the development
of the library as an instructional ma-
terials center cannot be done by fiat.
Valuable though the training of librar-
ians in library science may be in
certain phases of work in the instruc-
tional materials center, there are other
considerations. The librarian whose
service is enlarged to encompass the
whole gamut of instructional aids
needs additional training in audio-
visual aids. The instructional mate-
rials program within the school library
requires a re-examination of proce-
dures which probably have become
quite static in the school itself. The
principal who has scheduled his library
as a study-hall or as a room for the
relief of overcrowded classes cannot
expect an instructional materials pro-
gram — for he is not even getting a
book-centered library program under
such an arrangement. Library quarters
require considerable modification in
order to house expanded collections of
materials. In our planning for the
schools in Newark, the library is the
center of facilities for all types of ma-
terials. Adjacent to the library is the
book storage room for textbooks. Two
or more conference rooms for the use
of teachers and pupils are provided. A
large center for instructional materials,
(Continued on page }3)
jEdScreen & AVCuide — January, 1957
21
From camera to screen
Slides In 3 Minutes!
by PHILIP LEWIS
IMAGINE taking a class of children
on a field trip to the zoo, the mu-
seum, the book fair, the dairy or
the farm and being able to project
slides of the trip as soon as they return
to the classroom. This dream-come-true
and many others are now possible
through the use of the new Polaroid
Projection Film.
The regular models of the Polaroid
camera are used for this purpose and
two sizes of film are available to fit
them (214 X 2V4 and 3>4 x 4). The
smaller size is for use with a new pro-
jector that is now available, while the
larger size will fit any standard lantern
slide machine. It is possible to trim
the 214 X 214 size to fit a 2 x 2 mount.
Each roll has eight exposures and in-
corporates a built-in framing feature
that eliminates the need for masks.
The speed of the film is so high (ASA
1000) that ordinary room lighting is
usually sufficient for most picture tak-
ing. Despite this high speed, the film
is panchromatic and has excellent
gradation with a fine, even grain, de-
signed to register detail.
In contrast to the conventional Pola-
roid paper film, the new product is of
a cellulose material and results in a
positive transparency. Plans have been
made to provide additional service
where it is desired to copy the trans-
parencies, make negatives, or to supply
paper enlargements.
Suggested Applications
(1) Slides showing athletic teams
during practice or in competitive play
can be projected in the locker room to
correct techniques or to analyze strat-
egy of the opposition.
(2) Images recorded of school re-
habilitation needs, or of improvements
effected, or of activities implemented,
can be used as an illustrated report to
school boards, civic groups, and Parent-
Teacher Associations.
(3) A copying accessory frame can
be employed to hold the camera in
position for recording images of maps,
diagrams, historical or research docu-
ments, or even materials for permanent
record storage purposes.
(4) Slide collections, graphically
illustrating effective instructional tech-
niques and activities, can be used with
in-service groups. Handicraft and crea-
tive arts are among those particularly
pertinent to such applications. Special
subject supervisors will find this ap-
proach a real convenience.
(5) With kindergarten children,
slides of the community helpers in the
local school area become real person-
alities, rather than the usual stereo-
types of the policeman, the fireman,
the postman.
(6) Medical schools will applaud the
effectiveness of being able to show the
details of an operation, images from a
microscope, or a close-up of an X-ray
plate on a large screen.
(7) At the conclusion of an impor-
tant educational convention or confer-
ence it is often desirable to review the
activities just consummated and to
evaluate accomplishments to asisst in
future planning. The projection of
slides prepared during the meetings
would serve the purpose of setting the
stage for purposeful discussion.
(8) In the science areas, slides can
be made of oscilloscope transients, of
progressive steps processes or experi-
ments, to show growth and/or develop-
ment of organic objects, or the assem-
bly of machines and devices. In some
(Continued on page 36)
Here's what they look like.
Mrs. Price's class in the Felsenl-hal School shows off the masks
they have made. Slides mode of classroom activities are useful
in in-service meetings to stimulate ideos.
This is the start of a field trip from the Herman Felsenthol
School in Chicago. Slides made during the trip can be ready
for projection when the group returns to class.
22
EdScreen & AVCuide — - January, 1957
A revolutionary new development promises to provide educators
with an unusually effective teaching tool. As a participant in the
Market Research Program of the Polaroid Corporation to fieldtest
their new projection film. Dr. Philip Lewis attempted to determine
its worth in school situations and to suggest specific uses. The
findings as reported here should interest teachers in almost every
area of instruction as well as audio-visual directors, administrators,
and public relations personnel. Dr. Lewis is Principal of the
Herman Felsenthal Elementary School in Chicago and a member
of the editorial staff of EDSCREEN & AVGUIDE.
Here's how
to do it
SNAP PICTURE
The positive film used has an ASA equiv-
alent- exposure index or Weston rating
of 1000 ond permits indoor daylight
photography without auxiliary lighting.
PULL TAB TO DEVELOP
Development takes two minutes instead
of the one minute required with the
Polaroid Land Film that produces paper
prints. A second exposure con be mode
while development takes place.
REMOVE TRANSPARENCY
The pre-perforated film is easily re-
moved. It must be handled by the extra
tab provided for this purpose to prevent
finger marks on the finished transparency.
INSERT INTO OIPPIT
This step can be token any time within
12 hours of removal from development.
If it is to be done without loss of time,
be careful not to rub the emulsion sur-
face during insertion into the Dippit.
INVERT OIPPIT
Closing the metal-hinged cover of the
Dippit will seal the device even though
the tab is protruding. Ten second immer-
sion is sufficient to harden the trans-
parency.
REMOVE TRANSPARENCY
Do this with a smooth, even pull to pre-
vent markings from the lips of the Dip-
pit. Tear off the perforated handling lip
at this time. Handle transparency by
edges only.
SNAP INTO FRAME
EdScreen & AVCuide — January, 1957
The cut corner of the film permits in-
sertion of the transparency into the plas-
tic mount. The top of the mount snaps
easily into place. The slide is now ready
to project — in three minutes!
23
AV EEMINISCING
Alexander Victor's gift of the first
/■ 16mm projector to the DAVI
A* archives brought to my mind two
narrow range or nontheatrical motion
picture projectors that I had seen in
Minnesota schools. These machines
were in use before the advent of the
16mm.
I found one of these machines in the
attic of the Lincoln Junior High
School when I started work in the
Hibbing schools in 1924. This projector
was an Acme-Pathe 28mm. The Acme-
Pathe people made available several
educational subjects on the 28mm
safety film, one of which, "Animal
Life," is now in the Hibbing school
film library. In 1949 while turning
over the Audio-Visual Department to
my successor, Mr. George Monson, I
mentioned this old projector. Mr. Mon-
son was delighted to find it, saying, "I
used that machine in my biology classes
in 1918."
Possibly a machine of this type will
also be made available for the DAVI
archives.
The second of these old pre- 16mm
projectors was found in Central High
School when I came to the Duluth
schools in 1949. This machine was an
Edison Kinetoscope manufactured in
1912, patented in 1897. The reel arms
were missing — I tried to locate the
spare parts through the Edison Lab-
oratory Museum at East Orange, New
Jersey, and located instead a complete
machine. The two machines are iden-
tical except for data on the name plate.
We see that Mr. Edison wanted to
protect the theatrical or commercial
use of his invention and at the same
time make it available for the non-
commercial users.
1912: Home Kinetoscope
This "Home Kinetoscope" — "a com-
bined Motion Picture Projecting ma-
chine and Stereopticon" — showed
lantern slides as well as motion pic-
tures. Illumination was by carbon arc
and was so arranged that the light
could be, focused on either the slide or
motion picture lens. The slides each
contained ten views, each view pro-
jected separately. After the five views
on the top row are thrown upon the
screen, the slide is reversed and those
on the bottom row are projected. The
image on the screen corresponds in size
to the motion picture.
by M. I. SMITH
Supervisor of Audio-Visual Projected Aids
Duluth, Minnesota, Board of Education
The motion picture film is non-
inflammable, 22mm in width and is
made up of three rows of pictures.
"Each picture is 3/16 inch high and
•4 inch wide. There are over 200
pictures per foot. Eighty feet of this
film contain as many pictures as 100
feet of the film used in theaters, and
gives as long a performance — about
16 minutes." To quote further from
ihe book of instructions: "The two
outside rows run in the same direction
and are thrown upon the screen by
turning the crank of the machine to the
right. The center row of pictures is
projected by turning the crank of the
machine to the left. Running the ma-
chine forward throws the pictures of
the first row upon the screen in their
proper order. A simple shifting device
brings the second or center row into
position. Running the machine back-
wards throws this row of pictures on
the screen in their proper order and
also rewinds the film preparatory to
the projection of the third or other
outside row of pictures by again using
the shifting device and turning the
crank to the right. Thus, without in-
terruption or delay, all three rows of
pictures can be thrown upon the screen
as one continuous story."
When you consider that a 6 foot
picture can be thrown upon the screen
from one of these photographs, you
will realize how highly they are magni-
fied in projection. The successful
printing of these tiny pictures on mo-
tion picture film is in itself a notable
accomplishment; and when combined
with methods of magnifying and light-
ing that give a perfect picture on the
screen enlarged to 350 diameters or
about 120,000 times the area of the
picture on the film, the achievement
becomes one of the most noteworthy
in the history of the photographic art.
1914: Early AV Experiences
Present interest in these old ma-
chines brings to mind my early expe-
riences in the use of projected aids
which I am recording at this time in
the hopes that others who may read
this will be prompted to do likewise.
I will be interested in reading about
the experiences that others had in early
use of projected aids.
My acquaintance with projected aids
began in Normal School where I was
fortunate in being chosen "student
assistant" to the head of the Science
and Agriculture Department, Professor
Fred T. Ullrich. Professor Ullrich re-
ceived his training in the University of
Chicago and came to Platteville Nor-
mal School in 1914 as successor to
Dudley, who went to Madison to or-
ganize the Visual Extension Service of
the University of Wisconsin.
My job as student assistant was to
operate the lantern slide projector
while the Professor lectured from In-
ternational Harvester Company slides
on "The Science of the Soil."
The projector was a heavy, cumber-
some machine. The illumination was
from four acetylene burners, a load in
itself. We also had to carry two copper
tanks of gas as well as a tripod stand,
screen and a heavy wooden box of
3x4 glass slides.
In those days the use of projected
aids was so uncommon that I was able
to finish the University of Wisconsin
in 1921 without being exposed to any
such aids. The exception might be my
use of an opaque projector in a semi-
nar class to illustrate a plan of rural
school consolidation around my home
town of Fennimore.
1923: Yale Chronicles
In 1923 . . . the Yale Chronicles
came out in 35mm silent. I took the
matter up with my teachers. They
thought it would be wonderful if the
children could see these films. We
thought they would be a real aid to an
understanding of early American His-
tory, so we sent for "Daniel Boone."
We had no projector in the Biackduck
School, but arrangements were made
with the owner of the Bijou Theater.
Of course, every youngster who could
find a nickel was a "history student."
The teachers found nickels for young-
sters who might otherwise have been
24 .
EdScreen & AVCuide — January, 1 957
the history lesson. School was
dismissed early and the bus drivers
obligingly waited until after history
class to begin their seven mile jaunt
to the pupils' homes in the country.
Four such history lessons were enjoyed
that school year.
The next year I received an appoint-
ment as Director of the newly created
Department of Agriculture and School
Gardening at Hibbing. This position 1
accepted with enthusiasm not only for
the opportunity to work out some ideas
I had on teaching with pictures but
also because the 12-month job paid
150 a month more than the Superin-
tendency at Blackduck.
1924: Progress in Hibbing
Hibbing High School had two 35mm
Zenith projectors in the auditorium
booth and the S.M.P.E. men had the
key. That worked out all right when
we wanted films for the High School
and Junior College; but Hibbing had
nine other schools in the Village,
eleven in the mining locations and
seven in the farming areas. The Junior
High School had an .4cme Portable,
so-called (it weighed 94 pounds), which
we could use in the other village
schools but not in the farm location
schools, which had 32 volt light plants.
One location school was supplied with
220 volt D.C. current from the Railway
Shops.
We were determined that all chil-
dren in the district should have equal
opportunity to share in the advantages
of this new aid; so a 32-volt, 35mm
suitcase model DeVry was purchased.
The chief sources of films were the
University of Minnesota for Yale
Chronicles, University of Chicago for
the Erpi Science films, USDA for Agri-
culture and 4-H Club films.
We rented a few sets of 3 x 4 class
slides from the University of Minne-
sota, and, of course, used USDA and
IHC free slide sets on agriculture sub-
jects. "Free," but the transportation
could run as high as $2.40 . . . when
the USDA put their lecture sets on
35mm filmstrips and we could pur-
chase five strips for the cost of trans-
portation on one set of slides, we
thought it was time to purchase a film-
strip projector!
Of course, we still used the Keystone
Geography Slides, and the Bausch and
1-omb Opaque was the delight of
teacher and pupil alike. I wonder if
the most modern of projected aids will
ever afford an equal thrill to the young-
ster who saw his drawing or his work
sheet projected on the big screen in
color!
1926: 16mm Is Here
And then came the 16mm! ... I had
tlic uni(|ue experience of producing
16mm films before we used the 16mm
films in the classroom. Our elementary
supervisor had promised to take mo-
tion pictures of her primary library
excursion to the NEA meeting sched-
uled for Boston in February of 1926.
To the library excursion film was
added a Junior Red Cross Christmas
Activity and an Intermediate Grade
student assembly program.
Because I had taken so many still
pictures of my school garden and 4-H
Club Livestock activities, they thought
I could take the movies! We borrowed
an Eastman hand-crank box movie
(Cotilinued on page 32)
i
Left to right: M. I. Smith, Supervisor of Audio-Visual Projected Aids, Board of Education, Duluth, Minnesota; K. Spelletich, Jr.,
Soles Manager, Victor Animotograph Corporation, Davenport, Iowa; and Lee W. Cochran, Director, Bureou of Audio-Visual Instruction,
State University of Iowa, Iowa City, Iowa. Mr. Smith is presenting a 1912 model of the Edison Home Kinetoscope projector to the
DAVI archives, located in the State University of Iowa Library. The men are comparing the Edison Home Kinetoscope projector
(22mm-three-picture type) with one of the first 16mm projectors manufactured in 1923 by the Victor Animotogroph Corporation and
presented earlier to the archives by S. G. Rose, Victor President. The 44-year-old Kinetoscope projector was obtained for the archives
through the cooperation of President Rose.
EdScreen & AVCuide — January, 1957
25
valuation of new films
by L. C. LARSON
Director, Audio-Visual Center
Indiana University
CAROLYN GUSS
Associate Professor, Sdbool of Education
Indiana University
and JOHN FRITZ
Instructor, Sdiool of Education
Indiana University
Film reviews and evaluations on
these pages are based upon discus-
sions by a preview committee com-
posed of Indiana University faculty
members, public school teachers, stu-
dents of audio-visual education, and
staff members of the Audio ■ Visual
center of Indiana University.
Preview prints should be sent direct-
ly to the Audio-Visual Center, Indiana
University, Bloomington, Indiana.
THE GREAT ADVENTURE
(Louis de Rochemont Associates, 380
Madison Ave., New York 17, N. Y.)
78 minutes, 16inm, sound, b&w, 1956,
$150 lease for life of print. Produced
by Arne Sucksdorff.
DESCRIPTION
In The Great Adventure a film artist
reveals the universal experience of liv-
ing. Arne Edward Sucksdorff, in the
realistic tradition of Swedish film
makers, creates a lyric film poem about
the moods of the seasons, the moods of
forest animals, and the moods of little
boys.
Sucksdorff had originally intended to
make a film about the four seasons as
seen through the eyes of a Swedish
lynx, but the film that finally emerged
has the philosophical viewpoint of a
human adult reflecting upon scenes of
his childhood. Anders, during the
summer that he is ten, wakes up to the
life around him, life as the forest ani-
mals might witness it on an early
morning. The delicate and sad folk-
song theme of the opening title music
is transformed into an orchestration
of indigenous forest sounds, a counter-
point to the misty stillness of the lake,
the forest, and the field. But this beau-
tiful serenity is disturbed by noises
coming from the barnyard where the
audience discovers a vixen escaping
with a chicken. The angry farmer,
protecting his living, gives chase, but
the fox eludes him. The mother fox
gives her quarry to her hungry cubs
who savagely fight each other for each
mouthful. With chicken for an appe-
tizer, the fox family continue their
feast by raiding a tern's nest while the
helpless wailing birds circle overhead.
The sandpipers are slated to be the
next victims, but when the lynx ap-
pears to threaten the foxes, they scurry
to their den.
The vengeful fanner carries a gun
with him everywhere as he performs
his farm duties, hoping that the vixen
will show herself again. During the
autumn harvest the farmer sights the
fox as she carries a hare across the
field. She pauses to nibble when she
enters the forest, for if she waited
until she reached the den, her cubs
would leave her no food. This time
the farmer's aim is sure. The unsus-
pecting target, fatally wounded, dashes
panic-stricken into the woods where
she expires. Close by the dead body
the farmer finds the den of cubs. Dy-
namiting is an efficient and modern
way of destroying them. As he pre-
pares to dynamite the den, there is an
ominous sound in the air. The birds
are alarmed. The owl looks up to see
jet trails in a turbulent sky pattern.
The fizzing of the burning fuse is
blended with the noise of jets. The
owl waits in suspense. Suddenly there
is the sound of exploding dynamite
rapidly intercut with the deafening
noise of close-by jets. The aftermath:
one lone baby fox crying fitfully as he
tugs at the dead body of another fox.
Since there is "so little time for grief,
and joy is short-lived too," the otter
playfully provides relief.
In the symphonic structure of this
film the preceding action has been an
introductory "statement of theme."
Now Anders and his six - year - old
brother, Kjell, explore the wild out-
doors, for to them "each day is a great
adventure." The mysteries of nature
are at once beautiful, enticing, and
fearful. The owl preys on the mouse.
The surviving fox cub goes to forage
in the same barnyard his mother had
visited. A chained dog struggles in an
effort to free himself as the cub pulls
a pair of hose from a wash line. When
the fox steals food from the dog's pan,
the dog pulls the chain loose from its
nail and chases the fox. In the wood,
the dog's chain becomes entangled
with a fallen limb long enough to en-
snare him as prey for the quietly wait-
ing lynx. The fox cub goes on to play
with the otter.
The seasons change. By December
the lake is frozen and the entire land-
scape is blanketed with snow. The
otter re-introduces himself by pulling
a plant beneath the snow from under-
neath. Similarly, the otter steals fish
from the fisherman's lines set in holes
chopped in the ice. The fisherman
chases the otter across the snow until
the otter finds asylum in a burrow too
small for the old fisherman to enter.
Since it is almost dark, the fisherman
decides to place an alarm clock at the
entrance, because the ticking noise
will keep the otter in the burrow until
the next day when he will have time to
capture it.
To obtain an alarm clock, the fisher-
man goes to Anders' house, where both
Anders and Kjell hear the details of the
otter's predicament. Anders is deter-
mined to save the otter from the
fisherman, so he attempts to leave the
house alone after Kjell is asleep, be-
cause he is afraid that "Kjell would
get us caught." He even wears his
father's boots to conceal the identity
of his own footprints in the snow.
But Kjell wakes up and follows Anders.
He offers his sweater to improvise a
sack when Anders finds it hard to carry
(Continued on page 28)
26
EdScreen & AVCuide — January, 1 957
Which classroom has the Pageant Projector?
TO keep attention from wandering, school movie show-
ings require the smoothest possible presentation.
That's why it's so important that even an inexperienced
person be able to set up a projector easily . . . that the
sound be true and resonant, not garbled or interfered with
by distracting projector noises . . . that the picture be
sharp and sparkling, even in a room that's light enough for
note-taking.
With a Kodascope Pageant 16mm Sound Projector
you're sure of all these things that make for a smooth
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on a Pageant. Students watch the screen, not the projector.
The Pageant's easy-to-follow printed film path is right
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and sound track focusing beam.
The portable Pageant Projector also gives you freedom
from maintenance and breakdown worry because it is
lubricated for life at the factory.
Let a Kodak Audio- Visual dealer demonstrate; then
choose with your eyes and ears wide open. Or write for
details. No obligation either way.
r"
Before you choose any
projector, get oil the facts
about the new Model
Kodascope Pageant Sound
Projector. Send for this
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EASTMAN KODAK COMPANY
Dept. 8-V Rochester 4, N. Y.
Please send me complete information on the new Kodascope PAGEANT
16mm Sound Projectors, and tell me who can give me a demonstration.
I understand I am under no obligation.
NAME
1-111
ORGANIZATION.
STREET
CITY
L.
(Zone)
EdScreen & AVCuide — January, 1957
27
FOR THE FORWARD LOOK . . .
3
films for
Primary Grades
1. CHOTU AND HIS
JUNGLE ELEPHANT
Story of the elephant and his role in
rural Indian life; shows how he serves
as a pet, a valued possession, and a
loyal worker; points out his im-
portant physical characteristics.
Produced hy Edward Levonian.
2. HANSEL AND GRETEL
Grimm's folk tale comes to life in
three-dimensional animation, a de-
lightful presentation of moral
values by Ray Harryhausen, creator
of Mother Goose Stories.
3. LITTLE GARDEN
A small girl is intrigued to leam that
vegetables grow from seeds. She
plants her own garden of radishes
and learns to care for them.
A Kabn-Evans production.
Each Film 10 Minutes
Color: Sale $100.00, Rent $5.00
B & W: Sale $50.00, Rent $3.00
Order your prints today.
Write for free catalog!
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tlie screaming otter by the tail so as not
to be bitten. The boys fix up a home
for "Otty" in an unused hayloft. Kjell
is sworn to secrecy. Anders and Kjell
sneak food from the dinner table for
"Otty." They take "Otty" to the forest
and secretly play with him in the snow.
On occasions the young fox joins the
otter in momentary fun. However,
there is "no happiness without heart-
ache, no love without anxiety and
care." The otter eats a great amount.
Anders uses up the money in his piggy
bank buying fish at the store. He be-
comes worried. He is inattentive at
school. On the lake he breaks the hard
ice of iMarch to fish for "Otty." But
fishing becomes less troublesome near
the close of winter. Nature once more
seems good — until the boys discover a
deer that has been killed by the lynx.
Heralded by single drops of water
forming on a twig, the thaw bursts
forth with its turbulent waters rushing
past the ice. With spring at hand
"nothing would remain unchanged."
The otter becomes restless. The wood
grouse court and fight. The plants
burst into bloom. When it comes time
to gather wood for the May Day fire,
Kjell prefers to go along with the
country folk rather than fish with
Anders. When Anders returns, Kjell
has told the secret. Amused people
have invaded the hayloft to see the
otter. Anders is shocked. Kjell denies
telling the secret. Since Anders cannot
stand this invasion of privacy, he takes
"Otty" to the woods. "Otty" is his only
friend who has never let him down. As
"Otty" quietly swims in a small pool,
Anders makes plans to live forever in
the woods with him. After watching a
flight of cranes, Anders discovers that
"Otty" is gone.
Anders is in no mood for the May
Day festival. Kjell, too, is downcast.
But when Kjell asks Anders for for-
giveness, neither can feel sad any
longer. Here fades the memory of
Anders' youth "when tears were so
close to laughter."
APPRAISAL
Those who have seen The Great Ad-
venture agree almost unanimously that
it is a film of rare beauty. It was
awarded an international prize at the
Cannes Film Festival. Its initial the-
atrical run in New York lasted a
month. The New York Times reviewer
declared it a masterpiece that "we will
cherish for years and years."
Showings of the film in both 35mm
and 16mm indicate the film's appeal
to general and adult audiences. The
Great Adventure is potentially useful
in schools which consider the provision
of aesthetic experiences for children
worthwhile. The extent of use of this
film in schools, however, may depend
"I^HancmbcrJ^
JOINIHE
upon the ingenuity and imagination of
persons responsible for film use be-
cause two deterrents to classroom use
are readily evident: (a) it is too long
to fit into the traditional class period,
and (b) as an instructional tool the
film does not fit easily into the usual
compartments of curricular subject
matter. The second deterrent would
not exist for courses in film and film
appreciation and for courses in com-
munication arts which include film
with literature. Thus, on the high
school level, the film will probably be
used for special convocations (which
would likely include family audiences)
and special meetings of extra-curricu-
lar activities, such as film societies,
camera clubs, and possibly nature and
conservation clubs.
In The Great Adventure younger
children are provided with a story film
and with fascinatingly real portrayals
of animal life. Some children may find
identification with Anders or Kjell. A
rural child from the Northern United
States will not find this Swedish setting
strange. Elementary teachers and chil-
dren who have seen Sucksdorff's short
films which were commissioned by
Encyclopaedia Britannica Films {The
Story of a Baby Fox, The Hunter and
the Forest, and A Tale of the Fjords)
will already have some idea of the film
maker's style.
The film is highly recommended for
study and analysis by film societies and
college students of cinema. First, they
might note the film's integrity. In
showing things as they really are — na-
ture's ugliness as well as its beauty is
portrayed. A fox is a fox and an otter
is an otter. Animals are not personified
"characters" out of Uncle Remus or
Beaver Valley.
The Great Adventure answers any
diehards who may insist that the devel-
opment of film as an art form halted
with the coming of sound. There are
few examples of a more complete in-
tegration of filmic elements. Excep-
tionally fine nature photography and
indigenous sound are skillfully wedded
to a sensitive and descriptive musical
score which was composed to Sucks-
dorff's exacting specifications. The
translation of Sucksdorff's personally
written commentary lias the quality oif
poetry. The way in which this com-
mentary is sparingly used is an object
lesson for film makers.
28
EdScreen & AVCuide — January, 1 957
I
^■lie skill with which continuity is
^nitained, especially during changes
Heiood, is worth studied observation.
^e film furnishes interesting examples
of the use of the subjective camera.
The camera becomes the racing wound-
ed vixen until the very moment of her
death. It becomes the otter looking up
at the fisherman, the stumbling fisher-
man chasing the otter, the cranes look-
ing down at the earth during flight.
Notable examples of indirection are to
be found in this film, for instance, the
lynx is not shown pouncing upon the
ensnared dog. Having seen the waiting
lynx and then the tangled chain of the
dog, one only needs to see the startled
reactions of the owl and the hare while
he hears the anguished cries of the
dog. Montage is used to indicate the
change of seasons and to give the feel-
ing of Anders' anxiety during the
nightmare sequence.
Cinema students and critics will no
doubt take notice of the fact that
Sucksdorff personally wrote, directed,
.photographed, and edited this film.
He also acted the part of the father of
Anders and Kjell (the part of Kjell is
played by Sucksdorff's own son whose
real name is also Kjell). The assistant
producer and sound director was Nils
Gustaf Orn. Lars Erik Larsson com-
posed the musical score.
By the time Sucksdorff was thirty-
four, he had already produced 36 short
films, many with international distri-
bution such as Shadows on the Snow
and Symphony of a City. Now he is
thirty-nine, the age Robert Flaherty
began his second film (after complet-
ing Nanook of the North the year
before). Let us hope for niany more
achievements of the master film artist
who in many ways is Flaherty's suc-
cessor.
— Ledford Carter
MILK (Second Edition)
(Encyclopaedia Britannica Films, Wil-
iraette, Illinois) 11 minutes, 16mm,
sound, black and white, 1956. $50.
Teacher's guide available.
DESCRIPTION
This revised edition of the film.
Milk, shows the handling of milk,
the making of milk products, and final-
ly the distribution and consumption.
It covers dairy activities on both ex-
tremely modernized and less moder-
nized farms.
The film opens with a sequence
showing a pioneer American family
traveling westward in an ox-drawn
wagon. Tethered to the wagon is one
bf the family's most highly prized pos-
sessions — their cow. The narrator ex-
Iplains that even in pioneer days, milk
Editing as Pro's do it . . .
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The really creative part of making
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sequences into a smooth, interesting
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The CRAIG PROJECTO-
EDITOR with its brilliant 3 1/4" by
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8mm or 16mm, color or black and
white, sound or silent. This way you
see what you're doing when you cut
and splice.
First you trim out the unneeded
ends and leads and not by guessing
but at exactly the right frame. You
separate the scenes taken at different
times of different subjects and with
various camera positions and angles.
You put related scenes together and
distracting ones where they belong.
Finally you splice your scenes and
sequences into an entertaining show
that will hold your audiences.
Old prints with damaged frames or
out-of-date scenes can be salvaged
and used with your new productions.
You cut out what you don't want and
permanently splice the good pictures,
with new or old prints, to modernize
your work. On the CRAIG
PROJECTO-EDITOR you can even
show whole films on a desk without
the trouble of setting up a projector
and screen.
The PROJECTO-EDITOR's
hooded screen lets you view comfort-
ably in a lighted room. Its dual cell-
ing system lets you study single frames
indefinitely without damaging your
film. The film threads straight on a
stainless steel guide that doesn't touch
the pictures. The Craig Master Splicer
and Craig #7 film cement weld
smooth splices stronger than the film
itself. Folds into its own handsome
carrying case XAVz" by iVi " by 8Vi",
weighs 1 0'/i lbs. and costs only $79.50 ,
for either the 8mm or 16mm model.
See it and try it at your camera dealer's.
THE
KALART
RLAINVILLE, CONNECTICUT
COMPANY, INC.
Producers of Precision Photographic Products^ since 1930:
Flash Units, Rangefinders, KALART and CRATG Movie Editing
Equipment, VICTOR 16mm Sbund Equipment
tdScreen Gr AVCuide — January, 1957
29
was considered to be the most nearly
perfect food.
After the family settles on their new
farm, the two small children are seen
watching eagerly while their father
milks the cow. Then a close-up view
shows a big earthenware churn in
which cream is being churned into
butter by hand.
The scene now shifts to a modern
dairy farm where an excellent herd of
cows is kept. Here the cows stay in a
special barn called the loafing parlor
when they are not grazing in pasture.
At milking time, morning and eve-
ning, the cows are brought to another
building — the milking parlor. In this
barn, the cows are prepared for ma-
chine milking. Other scenes show how
the warm milk is pumped through
glass pipes to refrigerated tanks where
it is cooled quickly before it is shipped
in cans or in special tank trucks to the
dairy plant.
Next laboratory technicians are
shown testing milk samples for purity
and butterfat content. The milk is
traced through the dairy plant, and
the homogenizing process is shown and
explained. The film shows how the
dairy plant is kept spotlessly clean and
how the machines and pipes are care-
fully sterilized daily.
An automatic bottle-washer which
can wash and sterilize 12,000 bottles
an hour is shown in action, and finally
the bottles are shown being filled,
capped, and sealed.
The film also shows other milk-
handling machinery in operation — a
huge dairy churn in which butter is
made, a machine which wraps butter
automatically, large vats freezing ice
cream, an immense container making
cottage cheese, and dairy trucks deliv-
ering milk and other dairy products to
homes and stores.
APPRAISAL
As one of a series of basic films on
food, clothing, and shelter, this film
should be particularly interesting to
teachers and to pupils in primary and
elementary social studies classes. Good
photography and clear narration help
to hold interest at a high level through-
out the film. The close-up views of the
owLiNG Pictures
These Elementary Science
films have earned
WIDE POPULARITY
all over the United States.
MICROSCOPIC WONDERS IN WATER
ANIMAL LIFE AT LOW TIDE
AQUARIUM WONDERLAND
(write for catalog)
1056 S. Robertjon Blvd., Los Angeles 35, Col.
Special Church Section
in Februaiy
The February issue of EDSCREEN &
AVGUIDE will include an enlarged
church section, with articles and re-
views of special interest to church
users of audio-visuals. The issue will
also include the regular features of
interest to all audio-visual users in
school, church, and community.
cows at milking time and of the baby
calves should be especially appealing
to youngsters. The film gives an ex-
cellent overall view of the many and
varied activities which take place in a
modern dairy plant. This is a highly
informative film and is one that might
be used as an introduction before plan-
ning a field trip to a dairy or as a cul-
minating activity in a dairy unit of
work.
— Pearl Walker Headd
THE EYE OF THE BEHOLDER
(Stuart Reynolds Productions, 9110
Sunset Boulevard, Los Angeles 46,
California) 25 minutes, 16mm, sound,
black and white.
DESCRIPTION
The thesis that men see largely what
they want to see is demonstrated in this
dramatization of an episode in the life
of an artist, Michael Gerard.
Introductory scenes present a num-
ber of examples illustrating the ques-
tionable character of man's perceptions:
the shell containing the pea is "lost"
among the three moving shells; the
crown of a top hat, while seeming
taller than the brim, has actually the
same dimension: pattern of squares is
"structured" to contain six or seven
cubes; and an ink blot may assume the
form of an animal, a man, a tree, or an
atomic cloud. All of these cases are
used to suggest that man may see all,
part, or none of the "truth." The next
sequence of the film presents the prob-
lem situation to be surveyed — the
scene is Michael Gerard's studio where
the artist stands menacingly over the
apparently lifeless form of a woman
on the studio couch, and an easel,
paints and brushes, and a long-bladed
knife lie scattered on the floor.
The film traces the preceding twelve
hours of Michael Gerard's life in terms
of the impressions of five different peo-
ple who have observed his behavior.
To the waiter in a bar, Michael is a
lady's man who succeeds in an appar-
ently bold, but nevertheless smooth,
approach to arrange a meeting the
following morning with a strange
woman. In support of his judgment,
the waiter confides that he himself
knows how to get along. Michael's
mother, the next morning, fails to per-
suade her preoccupied son to have
some breakfast before leaving the house
and must admit to the viewer that
Michael doesn't hear a word she says.
To the cab driver, who is brusquely
"ordered" to take Michael to his office
and is told a number of times en route
to "shut up," Michael Gerard is a
"hood." Why? Because the cabbie also
wears a bulge in his coat that is caused
by a revolver strapped to his chest. The
proprietor of the office building, Mr.
Coppermeyer, with his seemingly harm-
less greeting of "Good morning,"
arouses in Michael an unsolicited dis-
course on the relative character of
things and people, ending with the
claim that the man in Michael "does
not exist." Since several cases of lunacy
in his family make Coppermeyer an
"expert" in such things, he confidently
labels Gerard a "lunatic." The scrub-
woman, generally obsessed with fear
and suspicion, recognizes in Michael's
cold look that morning something omi-
nous and foreboding. Accordingly, she
sees "murder" when the pleading of a
woman, a scream, and a crash bring
her upon the scene in Michael's studio.
For the "truth," the film depicts the
same developments through Michael's
"eyes." The artist is striving to paint a
"Twentieth Century Madonna" and
thus seeks a woman to act as his inspi-
ration and his subject. Upon the sug-
gestion of his lady companion who is
actively sympathetic to this aspiration,
Gerard goes to a bar one evening and
succeeds in finding and gaining the
cooperation of his "Madonna." The in-
attention of his mother to his preoccu-
pation and excitement the following
morning convinces Michael that she
hadn't heard a word he said. En route
to his studio Michael makes repeated
sketches on a pad in preparation for
the sitting. The persistent and disturb-
ing monologue of the cab driver evokes
firm but polite appeals from Michael
to "please keep quiet." Likewise, Mi-
chael's contact with Mr. Coppermeyer
takes more the form of a friendly
parrying of remarks rather than an
aggressive tirade against the man's
common-sense realism. For the scrub-
woman who sees sinister forebodings in
Here it is! Just Released!
Another interesting and enlightening film
for the use of students of the French lan-
guage:
"VISAGES de la VILLE LOMIERE"
Film # 4 of the
ACCENT AIGU
Conversational Film Series
• FOR INFORMATION REGARDING
SALES and RENTALS
Write to
FOCUS FILMS CO.
1385 Westwood Blvd. Los Angeles 24, Calif.
30
EdScreen & AVCuide — January, 1957
entirely NEW type
test record
> ONLY ONE
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The usual mathematical frequencies (ie
1000 cycles) are not musical pitches.
The Series 60 uses actual scale tones to
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range of 8 octaves — 1 beyond the piano.
the ONLY ONE
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Normal human hearing is not "even."
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the new COOK Series 60
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(stroboscopic label)
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With Informative Booklet
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n Bill me.
his demeanor, Michael really intended
a "smile."
Once in his studio, Michael hastily
prepares for the arrival of his prospec-
tive sitter. To his utter dismay and
disillusionment he finds her in a drunk-
en stupor following a night of partying
and, in a fit of anger, repels her femi-
nine advances and throws her upon the
studio couch. The scrubwoman's entry
at this point brings from her a cry of
"Murder!" and a call for the "Police."
Upon leaving the studio the rejected
woman characterizes Michael Gerard
as a "square" while Michael observes
rather dejectedly, "My Madonna."
EVALUATION
In a dramatized treatment of a basic
human phenomenon, the film deals in-
formally, yet convincingly, with the
problem of accurately perceiving the
behavior and motives of others. Per-
ceptual distortion has its roots in what
is known as "projection," a process
whereby one attributes to others be-
havioral tendencies manifest in one's
own personality. In this regard the film
portrays rather neatly the relationship
between the accusations, labels, and
claims offered by the reporting observ-
ers and their own respective behaviors
and motives. Hence, the film could be
used not only to improve understand-
ing of the nature of the perceptive
process but also to induce restraint in
ascertaining prematurely the character
of human motives and behavior. High
school classes, teachers in training, col-
lege classes in the behavioral sciences
as well as adult groups would find this
film informative, stimulating and en-
tertaining. Some feeling prevailed
among the previewing group that the
five versions of Michael's behavior con-
trast excessively with the "true" de-
scription as provided by Gerard
himself, thus making the treatment
somewhat unfair to the viewer. While
some of the versions appear to differ
more than seems necessary to illustrate
the point, these differences would not
be conspicuous if the viewer were sen-
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showing among the five orientations.
The latter are designed to reflect the
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Almost as a happy afterthought, the
film reinforces its thesis when the pri-
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EdScreen & AVCuide — January, 1957
31
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A\ Reminiscing
Continued from page 25
camera and went to work. The outdoor
shots were relatively easy, but "photo
floods" were not yet available. The
Mining Company came to the rescue.
They were using Kleig arc lights in
their underground operations, so we
brought those into the classroom and
the library. The last of our pictures
we "shot" with a Victor spring driven
mechanism that would expose about
thirty feet of film without cranking.
We added a set of Haldorson Twin
arcs with Pyrex glass shields to protect
the actors from the sparks of the arcs.
This equipment was acquired during
the Christmas vacation which left us
about six weeks to complete the three
400-foot subjects in time for the Boston
meeting.
From the DeVry Company we rented
a series of films in nature study and
from the Dudley Company, a series of
social studies films. With these films
was supplied a very comprehensive les-
son plan and suggested follow-up
activities. And then in 1928 . . . came
Paul Vernor with six 16mm silent East-
man Classroom Films which we could
purchase for $35 each. In anticipation
of sound on film, the price dropped to
$24. Now we could really build a li-
brary of our own.
We owe a debt of gratitude to these
pioneer film and equipment salesmen.
They brought us not only the new
things but were the only reliable source
of information on what other school
systems were doing with this new aid
to instruction.
1930: Full-time VE Director
In 1930, my superintendent thought
that we should have a full-time Direc-
tor of Visual Education. In September,
1930, I was excused from all class work
and was free to develop the program.
By reason of the new assignment, I was
sent to the Detroit meeting of the
A ASA in February, 1931. This was my
first direct contact with Visual Educa-
tion programs of other systems. This
past spring I was again privileged to
attend a DAVI meeting in Detroit. It
was very interesting to note the changes
in the 25 years.
One reason for attending the Detroit
meeting in 1931 was to try and find
the answer to the question of illumi-
nation. Our SMPE people were sure
that it was simply impossible to get
enough light through a 16mm aperture
to give a satisfactory image on the
screen. The formal programs did not
deal with such problems, but we got
our answer in the exhibit section. After
closing time one night, the exhibitors
set up their projectors in a dark corner
and we experimented to see which ma-
chine would produce the brightest
light. Ernie Schroeder from Davenport
outshone all others. He urged an RCA
Victor with Rheostat, and, I suppose,
overloaded the lamp filament; but it
stood up. I purchased a Victor then,
which I still have.
1931: The Darkening Problem
Our illumination problem was
solved; but what about darkening? The
High School .Auditorium was fitted
with drapes, the lecture rooms for High
School and Junior College were fitted
witli dark draw shades and light
flanges; but how could we darken class-
rooms?
Contrary to rumor, Hibbing did not
have surplus tax money, gold door
knobs, etc., on the school houses! The
school budget could not stand the
strain of purchasing draw curtains for
classrooms in 26 buildings, .so we took
the ordinary window shades to the
paint shop and sprayed them with
blackboard dressing!
In the basement rooms we used sec-
tions of fibre-base chalk boards sal-
vaged from the portable buildings or
abandoned mining location schools.
One permanent visual room in the
high school was darkened by painting
the storm window panes.
The Hibbing first Visual Aids Bulle-
tin, dated January, 1931, contained
fifty pages of visual aids; pictures for
opaque projection, slides, filmstrips,
industrial exhibits and twenty - two
16mm films (fifteen geography subjects
and seven in science).
1934: Questions & Answers
By 1934 Erpi released some of their
science films on Senior High School
and Junior College level in 16mm
sound. How should we know what pro-
jector to buy? Would more films be
available in other subjects? Should we
rent or buy?
There were no college audio-visual
courses in our area nor were there any
institutes where the answers might be
found, so I traveled during the spring
vacation to visit public school systems
in Minnesota and Wisconsin and pro-
jector factories in Davenport and Chi-
cago.
The craftsmen in the Victor factory
were especially considerate of our inter-
est in die various steps in the produc-
tion of a 16mm sound machine. They
showed us how it worked and how to
keep it working. Result— we purchased
a Victor sound machine, Model 24B.
(And we've purchased fifty and rec-
ommended many more.)
32
EdScreen & AVCuide — January, 1957
READ, . . SEE. . . HEAR
Continued from page 21
including an exhibit of all textbooks
and educational supplies, files o£
pamphlets, pictures, recordings, film-
strips, maps, and other aids is a part
of the library suite. There is an audio-
visual room for preview and storage of
equipment.
Another factor in the growth of the
program of instructional materials is
the performance of many routine tasks
which are nonprofessional in nature.
Whether the audio-visual aids, text-
books, and library programs are sep-
arate or united, clerical and technical
aid must be provided. The size of the
school determines the extent of the
need for this, but it is a clear economy
to employ workers at nominal wages
for routine jobs that too often are
performed by professionally trained
employees.
As for staffing the instructional ma-
terials center, the larger the school, the
more numerous are the demands of
teachers for service. An instructional
materials center in such instances may
have a larger staff of professional em-
ployees and a proportionately larger
number of technical and clerical as-
sistants. These centers may be staffed
with both librarians and teachers with
audio-visual training. If all the facets
of an instructional materials program
are to be utilized to the fullest, staff
members will need special abilities.
One person does not possess, nor can
he possess, all the skills and techniques
for the fullest fruition of a teaching
materials program. Neither can small
schools employ a staff varied enough to
reach all goals. The library and the
librarian offer the smaller schools the
fundamentals necessary in the provi-
sion of instructional aicis, but the larger
schools can augment staffs to meet basic
needs on a larger scale and to offer
additional services.
The Central Department
Since most schools do not exist as
completely separate entities — little
islands unto themselves — another eche-
lon of service usually exists— the central
department. This office should be the
heart of an effective and efficient pro-
gram of instructional materials. If the
teacher can be better served through a
one -stop agency in the individual
school, the effects of centralization of
all instructional materials in headquar-
ters promise much of merit. Critics of
centralization maintain that unification
of the various divisions of teaching
materials is a superficial one, and that
libraries, audio-visual centers, radio sta-
tions, and textbook divisions are still
headed by specialists in these areas
and that to unify them merely results
in the creation of a paper empire. If
this is true, the superficiality is the
result of poor leadership (and no pro-
gram, whether in the school or central
headquarters, will be any better than
the kind of leadership provided).
In a system large enough to afford
specialists in the diverse ramifications
of an instructional materials program,
it is well that each section of the in-
structional materials department be
headed by the specialist best trained
in his particular area. In the school
program as in the community health
program there is the general prac-
titioner. In the over-all instructional
materials program, degrees of special-
ization are not only good; they are to
be encouraged. What is different about
the functioning department of instruc-
tional materials is that the exercise
of final authority should rest with a
general educator, the head of the de-
partment, who is able to stimulate
growth in the various aspects of the
program and provide a healthy balance
in the distribution of these results in
the schools. This department head
ought to be a person trained and cog-
nizant of the fundamental job of the
school and able to apply the tools that
are needed for the most successful
program. His section heads are key
consultants in each phase of the total
program of instructional materials.
The end results of such unification are
the provision of instructional tools in
a more even flow, the expenditure of
time and money in a more equitable
balance, and a reasonable uniformity
of instructional services in an increas-
ingly complex welter of administration
and supervision.
These observations on the centrali-
zation of instructional materials and
the methods of utilizing human re-
sources in the field have been couched
in terms of what could be and in some
few instances of what does exist. To
return for a moment to reflect on the
fact that each instructional materials
program is unique, I would like to
add that I feel sure that for a long
time to come there will be many sep-
arate departments of audio-visual ma-
terials and separate library depart-
ments. This is the way it has been and
the way it will be. These separate de-
partments can cooperate and do co-
operate to achieve the results that the
unified instructional materials program
aims to do. Those who feel that cen-
tralized instructional materials pro-
grams are to be preferred that way
because they believe unity brings
greater efficiency, economy and non-
duplication of effort. They believe that
teachers can be better served through
fewer and less-confusing channels.
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dash in a panting split second, this is the
simplest medium available to you for focusing
audience attention on any visual display.
Some people use old-fashioned wooden
pointers; and there hove been optical pointers
in the post, but they were surfeited with en-
cumbrances—long wires, transformers— which
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EdScreen & AVCuide — January, 1957
33
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SOUND
advice
How To Get Recordings
Into Schools
Aggressive salesmanship is needed —
needed badly — if sciiool personnel are
to be made aware of the vast potential
of recordings in instruction. Record
companies have not, and perhaps can-
not, undertake this action. The local
record dealers cannot afford to keep a
schools specialist in the field, nor can
they afford to divert other staff mem-
bers to the school's needs. Finally, it
seems unlikely that record dealers will
soon be able to assign a schools spe-
cialist to the introduction of record-
ings of instructional merit to the
schools and to divert him to other
activities so that his total activity will
be economically sound.
Is there a solution to this problem?
We've been searching for one for a
very long time. Is the "record of the
month" idea especially tailored for
school needs practical? We believe it
is — but that the development will be
slow. Is the solution to be found
through the activities of the audio-
visual specialists selling audio-visual
materials and equipment to schools?
Perhaps, in part, but certainly not ex-
clusively. Is the solution to be found
through an expanding audience for
this and similar columns? Although we
sense an expanding interest through
the years, our contribution to the
solution of this problem through this
column cannot be large.
But there must be other solutions.
We have suggested from time to time
that record manufacturers prepare and
distribute samples and excerpts from
which schools could make an appro-
priate selection. We've called it an
"audio catalogue." Expense here is the
great deterrent. We have tried to in-
terest local institutions in the develop-
ment of loan libraries of records so
that schools might be served. There
are a few such operations with which
we are acquainted — but all complain
bitterly of mistreatment of recordings
by users. Recordings are returned
scratched and injured beyond repair.
about audio materials
and equipment
by MAX U. BILDERSEE
There is dust (chalk dust) in the
grooves and thumb and finger prints
adorn the records which are thus re-
turned. There are valiant efforts to
establish local, state and even a na-
tional tape recordings library. And
this is part of the answer — but not the
whole answer. There is no whole
answer — and not all of the parts have
been explored.
We were amazed some weeks ago
when we visited several teachers col-
leges and high schools and discovered
(a) that the record collections were
widely dispersed through several de-
partments (and therefore available to
relatively few teachers) and that the
library collections were woefully weak.
We carried with us a mixed collection
of records for English instruction. Some
were designed for work in remedial
speech, others for literature. Some were
intended for the grades, others for
adult students. This random collec-
tion included some which are good (in
^f
'/
'Li6Hr WEIGHT rppf,
/?ecoFPS^5 - -//A//
34
EdScreen & AVCuide — January, 1957
our opinion) and some which are ....
not! The variety was not infinite —
but the collection was broad.
There was just one condition sur-
rounding the visits. We asked the
audio-visual supervisors to invite (but
not demand) the English faculties to
come to a specified room at a con-
venient time to hear whatever they
chose to hear. There was no coercion
on the faculties, but they were supplied
with a list of the records before the
demonstration. In private compact
with the audio-visual supervisor, it
was agreed that money would be made
available for the purchase of any rec-
ords selected. I cannot report either
on quantities or varieties selected —
and I do not expect information on
this aspect because selling recordings
to schools is not my responsibility. But
this I can report — one of the audio-
visual supervisors good-naturedly told
me that the one day demonstration
had "knocked the audio-visual budget
galley-west." He added that he was
delighted that he had had such an
opportunity to introduce recorded ma-
terials to his staff and colleagues with
the assistance of a disinterested person
who dealt in ideas and not materials.
In his opinion the total audio-visual
program of the school will be mark-
edly strengthened through the intro-
duction of recorded materials in the
instructional program. And, he added,
so will the instructional program of the
HEIDENKAMP
BIRD FILMS
Pndiinr A DlatrtbuUt Baitem Rgpreianutln
HEIDENKAMP ALBERTSEN
NATURE PICTURES DISTRIBUTING CO.
538 Glen Arden Driva 1105 Pork Avenue
Pittsburgh 8, Po. New York 28, N. Y.
school — and thus the progress of the
students will be enhanced.
If the improvement of instruction
can thus be served — so too are my
primary interests. If any reader wants
a copy of the list of recordings I car-
ried to these several institutions I'll
be happy to supply it. Please address
me at 36 Holmes Dale, Albany 3, N.Y.
This experience, compressed into
three days, indicates that schools need
and want further information on rec-
ords and demonstrations of them by
distinterested educators. Is it possible
that, until provision is made for such
activities, interest in records will con-
tinue to lag? Is this a function which
should be supported by the record com-
panies, or can it properly be supported
by agencies reliant on tax monies? Is it
sufficient for public education authori-
ties that this potentially can improve
the quality and variety of instruction
and therefore is appropriate as a gov-
ernmental function? We do not know
the answers but we are willing to open
these columns for any discussion you
may wish to offer — either pro or con.
Highlights of "Julius
Caesar"
Julius Caesar, perennial favorite of
junior high school and senior high
school English teachers, is available on
d single M-G-M disc, number E 3033.
The highlights of the play are taken
from the soundtrack of the motion
picture which starred Marlon Brando
(Mark Antony), James Mason (Bru-
tus), John Gielgud (Cassius), Louis
Calhern (Julius Caesar), Edmond
O'Brien (Casca), Greer Garson (Cal-
purnia) and Deborah Kerr (Portia).
Most assuredly there is place for this
long-playing recording in the instruc-
tional program. It will be useful in
helping young people understand this
Shakespearian drama and in permit-
ting them to hear the lines read by
actors and actresses well known to
them. Certainly, after hearing this re-
cording and following it in the text,
as we believe they should, the young-
sters will overcome some of their fear
of Shakespeare.
Of particular interest to playgoers is
Mark Antony's funeral oration, which
is read with great skill by Marlon
Brando. No essential lines are cut in
this section and it alone may be used
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EdScreen & AVCuide — January, 1957
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to motivate listening to the entire re-
cording and reading the play.
Because "Julius Caesar" is so often
the student's introduction to Shakes-
peare, this recording will be of par-
ticular interest to them and to teach-
ers alike. We wish, however, that
both "Julius Caesar" and "The Mer-
chant of Venice" were available to
schools in uncut recordings so that
these plays as well as other of Shakes-
peare's dramas could be introduced to
classes by an aural-oral approach
rather than in the traditional straight
textbook manner.
Slides in 3 Minutes!
Continued from page 22
instances the slides will make it un-
necessary for the teacher to duplicate
experimental setups and an undue
number of times.
(9) In the television field, the uses
are many:
(a) Images recorded from a conven-
tional TV receiver screen may be a
source of current maps, charts, and
pictures for classroom applications.
(b) Schools and institutions invited
to plan and produce educational and
public relations programs will find the
slide technique a good one for nar-
rated portions of the programs. The
3'/4 X 4 size is proper for the Balop
projector at the station.
(c) Rear-projected images from
Polaroid slides can be used to furnish
scenic as well as other visual back-
grounds for studio sets.
(10) Dental schools will appreciate
the possibilities inherent in using close-
ups of oral situation existing prior to
therapy, with post-operative slides for
comparison and follow-up.
(11) Projected slides of fire drills,
and other mass formations and move-
ments can be employed for instruc-
tional purposes.
It is not intended to imply that the
list above is complete. Personal ex-
perimentation will suggest many other
ways to use these slides that can be
projected on a screen within three
minutes of the time the actual image
has been photographed.
FdScreen & AVCuide — January, 1957
Church department
by WILLIAM S. HOCKMAN
Development of the A-Y Idea in the United Church of Canada
By Eev. Anson C. Moorhouse*
As I become increasingly familiar
with the audio-visual development in
the various denominations in the
United States, I find that the history
of the movement in the United Church
of Canada has been much the same.
Prior to the union in 1925, the move-
ment had its beginnings in the slide
departments of the Methodist, Presby-
terian, and Congregational Churches
in Canada. Around the turn of the
century, pictures projected in a stere-
opticon became very popular in the
churches. The medium was the hand
painted glass slide. The sale of pro-
jectors was big business. There are
many retired ministers who can tell you
that they paid their way through col-
lege by selling magic lanterns. In fact,
the occasional enterprising student was
able to afford a side trip to Europe in
addition.
The projectors of this era were well
named "magic lanterns." There was a
great deal of glamour and excitement
in seeing a big picture projected on a
cotton sheet. Some may still be able
to remember the excitement stirred up
in a town as word travelled on the
grapevine that they were going to have
"pi-churs in the church." The mere
showing of pictures would fill the
church! It is important to know this for
I think it was one of the contributing
factors to the misuse of audio-visuals in
our churches three decades later.
When you hear of the number of
artists employed by church slide de-
partments during the first two and a
half decades of the century — some
even imported from Europe especially
for the purpose — you begin to realize
the proportions of this business at the
end of the gaslight era. By the '30's
the demand for the glass slide had def-
initely fallen. Those close to the indus-
try may have connected this with an
•Director-Producer, Motion Picture De-
partment, Committee on Missionary Edu-
cation, United Church of Canada, Wesley
Buildings, Toronto 2, Canada.
economic slump. The plain fact is that
with the increase in professional qual-
ity of photography — still and motion
picture — the church pictures didn't
keep pace. A new style of telling a
story was becoming popular in the mo-
tion picture houses. With the exciting
addition of sound to the pictures that
moved, the transfer of glamour from
church pictures was complete.
This doesn't mean that pictures were
no longer used in our church. There
were some who always had used the
picture to communicate information.
These persons still worked on, using
the glass slides that were available, and
Audio Directory
Audio Equipment
EVERYTHING IN ELECTRONICS
Send for FREE 1957 Catalog
Recording equipment, Hi-Fi audio,
school sound systems, training kits,
electronic parts. Write for Catalog.
AILIED RADIO
100 N. Western Ave., Ctiicogo CO, ill.
4 SPEED
RECORD &
TRANSCRIPTION
PLAYERS
Jv Write for illustrated
^^ catalog
•^ AUDIO-MASTER
1 7 E. 45th St., New York
n«ft«a
SINCE I
"S^^^ '''' I
^ —^ Shoot low-cost 1
i Educational Films in magnetic or |
1 optical sound and color with Auricon g
1 16mm Sound-On-Film Cameras. Priced =
I from $695.00. All Auricon Equipment |
I is sold with a money-back guarantee, j
1 Write for free catalog. 1
|berndt-bach, inc. I
i 949 N. Mansfield, Hollywood 38, Calif, i
ill
Closed-Circuit TV
DAVITS . . .
Doge Audio-Visual Integrated
Television System
DAGE TELEVISION DIVISION
THOMPSON PRODUCTS, INC.,
MICHIGAN CITY, IND.
manufacturers of complete closed-circuit
TV equipment and systems
Phonograph Records, Tope
Recorders and Tapes
ENRICHMENT RECORDS
ENRICHMENT FILMSTRIPS
based on Landmark Books
Ideal correlotlon: Audio + Vinial
-)-printed poge bring olive historical event*.
A'rrte for "Enrich Your Teoching" — free.
ENRICHMENT TEACHING MATERIALS
246 Fifth Ave., New York 1, N. Y.
TAPE RECORDERS, TAPE, HI-FI
Wholetale Prices. Free Catalogue.
KARSTON, 215 E. 88 St., New York 28,
N.Y.
MAGNETIC RECORDER &
REPRODUCER CORP.
1533-35 Cherry St., Philadelphia 2, Pa.
TAPE RECORDERS, TAPE. Unusual Val-
ues, Free Catalogue, Dressner 69-02 AV,
174 St., Flushing 65, N. Y.
EdScreen & AVCuide — January, 1957
37
any other picture media that would
fulfill their purposes. In reality, the
audio-visual instrument was more effec-
tive in the hands of these users than
it had been generally in the gaslight
era. It came to be known as a teaching
instrument. This was an excellent
preparation for a new era in audio-
visuals when films, filmstrips, records
and tapes would be commonly used in
the church.
The factors that affected us in the
decade from '35 to '45 were:
A. The standardization of 16mm
film and its acceptance as the non-
theatrical medium;
B. The advent of 35mm color film
and natural color transparencies, to-
gether with a lens refinement that
made it possible to copy the 35mm
transparency on the single filmstrip;
C. The war-time teaching program
involving audio-visuals with the em-
phasis on idea and information com-
munication;
D. The improvement in recording
of sound on records through the elec-
trical processes, and the subsequent de-
velopment of magnetic tapes;
E. The professional refinements in
scripting for 35mm filmstrips and
16mm motion picture productions.
The days are still not too far distant
when producers of so-called audio-
visual materials expressed themselves
in words, and then hung them on pic-
tures, hoping thereby to make a visual
instrument.
Advertisement
HELPFUL BOOKS
AUDIO-VISUAL METHODS IN
TEACHING: REVISED AND EN-
LARGED. By Edgar Dole. 544 pp.
Illustrated; and with 49 full-color
plates. The Dryden Press, 31 West
54th St., New York 19, N. Y. 1954.
$6.25.
AUDIO-VISUAL AIDS TO INSTRUC-
TION. By Horry C. McKown and Al-
vin B. Roberts. 608 pp. McGraw-Hill
Book Compony, 330 West 42nd St.,
New York 36. Second Edition. $5.50.
EDUCATIONAL FILM GUIDE (com-
prehensive listing of best 1 6 mm films
on all subjects), 11th completely re-
vised edition, 1953, 1037 pages, with
semi-annual and annual supplements
thru Spring of 1957. The 11th edi-
tion and the supplement service ore
each $7.50 unless ordered and billed
at the same time when the combina-
tion price is $12.50 (for foreign
prices, add $1.00 in each cose). The
H. W. Wilson Company, 950 Uni-
versity Ave., New York 52.
DISPLAY FOR LEARNING. Prepared
by Marjorie East. Edited by Edgar
Dole, 306 pp. The Dryden Press, 31
W. 54th St., New York 19. 1952.
$3.00.
AUDIO-VISUAL TEACHING TECH.
NIQUES. By F. Dean McClusky. 139
pp. Illustrated. Wm. C. Brown Com-
pany, Publishers. 215 West Ninth St.,
Dubuque, Iowa. $2.90.
FILMSTRIP GUIDE, (Comprehensive
listing of best 35mm filmstrips on all
subjects) 3rd completely revised edi-
tion, 1954, 410 pages, with semi-an-
nual and annual supplement service
through Fall of 1957. The 3rd edi-
tion and the supplement service ore
$5.00 each unless ordered and billed
at the some time when the combina-
tion price is $8.50. (For foreign
prices, add $1.00 in each cose.) Or-
der from The H. W. Wilson Company,
950 University Ave., New York 52.
A WINDOW TO THE CHILD'S MIND
— Alpork's New Educational Hand-
book by Dorothy R. Luke, 268 pp.
The first authentic analysis of Helen
Porkhurst's recorded interviews with
children. An indispensable guide for
teachers. 1955 Storbridge Publica-
tions, P.O. Box 574 Grand Central
Station, New York 17, N.Y. $3.50.
EDUCATORS GUIDE TO FREE SLIDE-
FILMS. Compiled and Edited by Mary
Foley Horkheimer and John W. Differ.
Eighth Annual Edition, 1956. Educa-
tors Progress Service, Dept. AVG,
Randolph, Wis. $5.00.
AUDIO-VISUAL MATERIALS: THEIR
NATURE AND USE. By Walter Arno
Wittich and Charles F. Schuller. 564
pp. Illustrated. Harper & Brothers,
49 E. 33rd St., N. Y. 16. 1953.
$6.00.
EDUCATORS GUIDE TO FREE FILMS.
Compiled and Edited by Mary Foley
Horkheimer and John W. DIffor. Edu-
eotionol Consultant, John Guy Fowlkes.
1 6th Annual Edition, 1956. Educa-
tors Progress Service, Dept. AVG,
Randolph, Wis. $6.00.
THE A-V BIBLIOGRAPHY. By F.
Dean McClusky. 230 pp. Wm. C.
Brown Company, Publishers. 215 West
Ninth St., Dubuque, Iowa. $4.00.
EDUCATORS GUIDE TO FREE TAPES,
SCRIPTS, AND TRANSCRIPTIONS.
Compiled and Edited by Walter A.
Wittich, Ph.D., and Gertie L. Hanson,
M. A. Second Annual Edition, 1956.
Educotors Progress Service, Dept.
AVG, Randolph, Wis. $5.75.
General practice in the use of audio-
visuals among denominations in North
America is much the same. Our church
is no exception. One point of differ-
ence perhaps has been the establish-
ment of a studio — Berkeley Studio in
Toronto — for the production of radio
and TV programs, motion picture pro-
ductions, filmstrips, records, and tapes.
Radio programs are produced, dupli-
cated and sent out from the studio to
radio stations. Television programs are
filmed on stage and location, and after
duplication, sent out to TV stations.
Motion pictures, filmstrips, tapes and
records are produced and deposited in
the Departmental Library for distribu-
tion.
The studio is directed by a new
board in our church known as "In-
formation and Stewardship." This
board is charged with the responsibili-
ties of informing our constituency on
the total mission of the church and of
establishing good relations with in-
formation and communication organi-
zations outside the church. It produces
and distributes publications and audio-
visuals on a service basis. It is the
responsibility of the board to see that
packaged information is used in the
most effective and efficient ways. This
makes the distribution and cultivation
in use of audio-visuals as much a
departmental responsibility as produc-
tion. Our practice of distributing ma-
terials from the department is, I be-
lieve, another point of difference from
many other denominations.
There are certain advantages in a
church's having its own production
center for audio-visual materials. The
delivery of her message is one of the
prime responsibilities of the church.
The studio makes it possible for us to
search for new ways and means of
articulating the message, and at the
same time seek to avoid styles that tend
to type producers. Furthermore, we
can help meet a responsibility for
Stewardship. Talented young folk can
find an opportunity for expressing
themselves within the church's produc-
tion organization. Otherwise, they
would have to look to outside agencies
for this expression. Finally, like con-
secrated effort on mission fields, conse-
crated effort within the studio has
brought costs of production within
reach of our own church's limited
purse. The resulting increased vol-
ume of produced material has made
the church more vocal.
5PIN-A-TEST
Have fun with funda-
mentals, use this rnoti*
vating, testing, drill-
ing, convertible, plastic
meraf>ry aid. $3.50
ppd. Spin-a-test Dept,
ES. Box 241. Hermott.
Calif.
38
EdScreen & AVCuide — January, 1957
MONTHLY REVIEW OF WHAT'S NEW FROM MANUFACTURERS b DISTRIBUTORS
-visual trade review
NEW EQUIPMENT
The following announcements ore based
en information supplied by manufacturers
and distributors. The manufacturer or
distributor is indicated at the beginning
of each item. Addresses are given in the
Index to Primary Sources at the end of
this department. For more information
about new equipment, use the Service
Coupon in this section.
CAMERAS & ACCESSORIES
Amplex PFI (B) Baseless Flashbulbs.
Fits ony boyonet-bose flashgun
through the use of a simple, inexpen-
sive adopter. Availoble in clear or
blue, it is a medium-peaking lamp
with a peok duration of 18-20 milli-
seconds. Output of 7500 lumens. 8
for 49c.
For more information circle 101 on coupon
Heitz Diax SSmin Camera $69.50.
Rapid-winding lever advances film,
cocks shutter, and counts exposures;
synchro-compur shutter has speeds
1-1/500, B; synchronized with all
flash bulbs; viewfinders match wide-
ongle, normal, and telephoto lenses.
Supplied with 50mm f:3.5 Westor
lens; seven other lenses available. One
size optical glass filters and lens shade
fits all lenses.
For more information circle 102 on coupon
Riken 35mm Camera $69.95. Single-
stroke trigger for automatic film trans-
port ond rapid-action sequence shoot-
ing; 45mm f:2.8 lens; Seikosha MFX
synchronized shutter (1-1 /500th & B)
with double exposure prevention; dou-
ble lever fingertip focusing for right
and left-handed persons; rapid re-
wind crank. Leather cose with de-
tachoble hood available at $10.
For more information circle 103 on coupon
by ROBERT E. SCHREIBER
Aljac Case & Viewer
Standard Praktico 35mm Camera
$149.50. The internally coupled auto-
matic diaphragm permits focusing at
full aperture for maximum visibility
on the ground-gloss. Constructed of
die-cost aluminum; 12 shutter speeds
from Vi to 1 /500th & B; synchronized
for flash at 1 /40th. Available with
either Jeno 50mm f:2.8 or 50mm
f :2.8 Westonor lenses.
For more information circle 104 on coupon
Willoughbys Eumig 8mm Electric Movie
Camera $69.50 less batteries. Op-
erates on four penlight batteries —
enough for ten rolls of film. Camera is
equipped with fixed focus f:2.8 lens;
single frame feature. Case $8.95.
Other accessories available.
For more information circle 105 on coupon
PROJECTION EQUIPMENT
Aljac Carrying Case for Filmstrip Viewer
$2.60.
board
Made of durable imported fibre-
to blend with the deep green
crackle finish of the viewer. Spoce for
storage of four filmstrip cons.
For more information circle 106 on coupon
AO Micro Opaque Reader. Designed for
versatility and high speed, it will ac-
cept every known type of cord with
micro data on it. Utilizes on opoque,
rother thon o transluscent, viewing
screen for greater eye- reading com-
fort. Three interchangeable objectives
(23X, 20X, 15X), cast steel frame,
fon cooling, knurled focusing knob,
screen 1 1" x 13" at 1 5-degree view-
ing angle, finger tip switch — foot
.>;witch availoble for photocopy timing,
weighs 23 lbs.
For more information circle 107 on coupon
Benz Aud-O-Scope Automatic Tape Pro-
jector. Slide Or strip film is outo-
moticolly advanced by inaudible pulse
on magnetic tape — tape reproducer
and projector incorporated in one as-
sembly. Handles 45 minutes of mate-
rial; 300 or 500 watt lamps, 3"-5"-7"
lens, 5" removoble speaker, 3.75 tape
speed, dual track. $273.75. Also
available with tape recording feature
which mokes possible mixing of micro-
phone, phono and inaudible pulse on
controlling tope. $315.
For more information circle 108 on coupon
Dexter Filmsort Microfilm Reader. Will
also make large prints by direct pro-
jection of film image onto photocopy-
ing paper. The Examiner handles aper-
ture cards (the Filmsort system of
mounting individual frames of micro-
film in standard file cords or punched
cards ) or jacket cords (strips of micro-
film housed in acetate or paper jack-
ets). 14"xl4" viewing ond printing
screen. Mognificotion of 1 5X and 20X
with one group of lenses; 24X, 30X,
/t/^tt/-- S Y L V A IM I A
CERAMIC BLllI TOP
American Optical Opaque Microreader
- one of the greatest
projection lamp
developments In
the last decade
Brighter
Ceramic Blue Top won't scratch,
chip or peel like ordinary painted
tops . . . filaments are machine
made for brighter pictures.
Cooler
Ceramic Blue Top is bonded to the
glass . . . improves heat dissipation.
Longer Lasting
Cooler operation of Ceramic Blue
Tops assures longer lamp life.
Another plus: exclusive Sylvania
shock absorbers protect filaments \n-
larger lamps from vibration.
Specify Blue Top projection lamps for your projector equipment.
. . . four alltfet and morl»* d»»»rv» tha batti
Sylvania Electric Products Inc., 1740 Broadway, New York 19, N. Y.
-V' i5 JL UV/\i^l/\ . . .fastest growing name in siglit!
LIGHTING • RADIO • ELECTRONICS • TELEVISION • ATOMIC ENERGY
EdScreen & AVCuide — January, 1957
39
"FIBERBIir' CASES
"THEY LAST INDEFINITELY"
Equipped with steel corners, steel card
holder and heavy web straps.
Only original Fiberbilt Cases bear this
Trade Mark
Your Assurance
of Finest Quality"
For 16mm Film —
400' to 2000* Reefs
Sold by All Leading Dealers
m
m
'I
'.■
m
■it
1M
:m
:*
■m
STUDENT
PARTICIPATION
FILMS
GEOGRAJ>HY-lii
(Shipping Docks)
^m^..
DuKanf.
SIX SOUND FILM STRIPS
The Dutch Battle with the Sea
The Netherlands: Land &
Waterways
Belgium: Land & People
Belgium: Town & Industries
The Upper Rhine
The Lower Rhine
^«M4IMW»Mnw^i
1 am interested in knowing more
about ttie Du Kane Student Partici-
pation Films.
I CONTROLLED OPTIMUM PROCESSING
of
16 mm Black and White Reversal Film
• 8 Hour Service Upon Request •
LABCRAFT INTERNATIONAL CORPORATION
401 9 PROSPECT AVE. CLEVELAND 3, OHIO
PHONE: UTAH 1-4334
and 42X with another. Overall dimen-
sions 17" X 17" X 30".
For more information circle 109 on coupon
Eostman Transparency Viewing Masks
$2.75 each. For use with the 10x10
Kodak Transparency Illuminator, they
offer improved viewing of color trons-
porencies by masking out stray light
areas and providing a convenient rack
for viewing transparencies. Construct-
ed of Royalite plastic in five different
models to accommodate twenty 2x2
transparencies, nine 2'A xIVa, two 4
X 5, one 5x7, one 8x10.
For more information circle 110 on coupon
Radiant Multi-Purpose Classroom Screen.
The Du-AII is designed for projection
in a normally lighted room and for use
OS a flannel board. An aluminized
screen surface is used with flannel
backing. Swiv-L Bar adjusts to permit
use with tripod floor stand, for hang-
ing from a wall, or to set upon desk
or table. Available in sizes 24" x 32",
30"x40", and 40" x 40".
For more information circle 11 1 on coupon
Ray-Tone Block Beauty Screen. Com ac-
tion swivel automatically swings the
case at an angle as it is placed in
horizontal position permitting a place-
ment of tripod legs exact'y 120 de-
grees apart for maximum stability.
Metal parts in buffed chrome except
for satin black enamel cose and han-
dle; die-cost end caps and swivel; tri-
angular slat bar; flameproof and mil-
dew proof screen in beaded or matte
white at some prices. Available in
eight sizes from 30" x 40" to 70" x
70" at prices from $28.50 to $58.50.
The Royal Scot, starting at $14.95,
and wall screens, starting at $14, are
also available.
For more information circle 112 on coupon
RCA Auditorium-Size Color TV Projec-
tion $4250. Produces pictures up to
4V'2'x6' for audiences of approxi-
mately 500 persons. Also available is
a black-and-white unit which produces
a picture 6' x 8'.
For more Information circle 113 on coupon
Westinghouse 1200-Watt Projection
Lamp. The new blue-top T- 1 2 lamp
is nearly two inches shorter than other
1200 -watt lamps due to a compact
PHASE FILMS
Presenting the basic and truly significant
biological phenomena — the beautiful pre-
cision of the hereditary mechanism of cells
— cell division — meiosis — plant growth
and mutation — syngamy and the alterna-
tion of generations.
Write for descriptive folders
ARTHUR T. BRICE
Phase Films Ross, California
filament. It is interchangeable with
present lOOO-wott lamps. The new
filament construction was made possi-
ble by the development of new tech-
niques of drawing tungsten wire and
an exclusive floating bridge. Lomp is
available with medium pre -focus base,
Bell and Howell base, ant) DC me-
dium ring for base-up burnina.
For more information circle 114 on coupon
SOUND EQUIPMENT
Ampex Console Music System. Features
two-speed tope recorder which repro-
duces two-track stereophonic tapes and
records half - track and reproduces
standard half- and full-track topes;
microphone; AM-FM tuner; 3-speed
record changer; equalization controls;
2-10 watt amplifiers; two speokers.
In hand-rubbed mahogany or blond
finish contemporary design $1470.
Some, with stereophonic player ond
tope recorder with speaker-amplifier
only $1070.
For more informotion circle 1 1 S on coupon
Ampex Tobletop Stereophonic Sound Sys.
tern. TheA121 incorporates the same
stereophonic tape recorder as the con-
sole model — $495. Two amplifier-
speakers complete the outfit (sepa-
rately at $229.50 each) $895. Ac-
cessory microphone $65.
For more Information circle 116 on coupon
Ampex Tobletop Monaural Sound Sys-
tem. The Alll tape recorder- repro-
ducer is $439.50 less microphone. The
single matching A621 amplifier speak-
er is $229.50.
For more information circle 117 on coupon
Ampex Portable Stereophonic Sound Sys-
tem. The model A 122 places the
stereophonic recorder in luggage-type
rather thon furniture cabinet at
$449.50 less microphone with a weight
of 35 lbs. Amplifier-speakers, similar-
ly cased, are available at $199.50
each. A monaural recorder is available
at $395 to which the same amplifier-
speakers may be connected.
For more information circle 1 1 8 on coupon
ACA 4-Speed Magnemite Tope Recorders.
The 61 OEM has tape speeds of 15-,
7.5-, 3.75-, and 1.87-inches per sec-
ond while the 610DM has a top speed
of 7. 5- inches and a slower speed of
15/16" (also 3.75 and 1.87). Meas-
ures 7"x 10" 11", weighs 15 lbs.
complete with batteries having o life
'.^s^^^^^^^^^^>^^»^>^^^^^^^^^^^^^^^^^.^^.^^'
SHAKESPEARE'S PLAYHOUSE
The 'Edward Alleyn' Blueprints and
Models 'Complete' and 'Stage'
Loomis Laboratory
Seventeen Miller Avenue
Cambridge 40, Massachusetts
40
EdScreen & AVCuida — January, 1957
Benx Aud-0-Scope Projector
of 100 hours, fly-ball governor con-
trolled motor, equalization for all
speeds outomotically.
For more information circle 119 on coupon
Benz Multicolor Magnetic Tope Duplica-
tor $2595. Single capstan drive tape
duplicator will handle full, dual, or
stereophonic tapes at 15- or 30-inches
per second; makes five copies simul-
taneously; frequency response 50-15,-
000 cycles. Units available for han-
dling cartridges.
For more information circle 120 on coupon
Califone Commander & Director Play-
backs. The 40V-7 features a high
fidelity amplifier with an output of 25
watts undistorted, 30-20,000 cycle re-
sponse, two heavy duty speakers, cen-
ter-drive turntable with speed ronge of
1 6 to 84 rpm with Strobeselector con-
trol for exact setting of four basic
speeds, mike input. $214.50. The
Model 12V-7 has a 6-watt (undis-
torted) output, frequency response of
50-15,000 cycles, 12-inch speaker,
mike input, and other features similar
to the40V-7. $127.50.
For more information circle 121 on coupon
EMC Head Maintenance Kit $1.50. Kit
contains long life cleaner, long life
lubricant — 2 ounces of each — spe-
cial brush applicators, and head main-
tenance instruction manual for tope
recorders.
For more information circle 122 on coupon
Ercona Ferrograph Tape Recorder. ■ The
Series 66 unit is dual-speed, dual-
track and may be connected to any
1 5-ohm speaker system. Amplifier
and power pack are unit-assembled In
a sturdy metal enclosure and are inter-
connected for ease in servicing. 2V'2
watt output. Hysteresis motor powers
READING is the key...
LEARNING
Unshackle learning
potential with the
AVR
RATEOMETER
reading C3^
accelerotor •PJ-'
AVR EYE-SPAN TRAINER
with slides $7.50
Simple . . . Effective . . . DurMbU
AUDIO VISUAL RESEARCH
531 S. Plymouth Ct. Dept. U71 Chicago 5
capstan and two shaded -pole motors
provide takeup and rewind.
For more information circle 123 on coupon
LTA Jack-Set $24,95. Designed to dis-
tribute sound to eight headphones,
jacks ore spaced 3 Vi feet apart with
8-foot extension cord. Two or more
Jack-Sets may be hooked together.
For more information circle 124 on coupon
MM Scotch Brand Plastic Leader and
Timing Tope. No 43-P is designed
for splicing to the beginning and end
or 0 reel of magnetic tope, and the
new non-magnetic tape provides a
tough protective leader that makes for
easier tape thread-up. Can also be
inserted between recorded selections
to provide "dead air" or to facilitate
cueing. Con be identified with pencil
or boll point pen. Indicator arrows
every 1 5" and Scotch plaid sections
every 7.5 inches assist in timing op-
erations.
For more information circle 125 on coupon
ORRadio Irish No-Spill Tope Reel. Now
standard for all Irish brand tape being
marketed, the reel utilizes two notches
on opposite ends of the reel over which
a rubber bond is stretched — holding
tape securely in place.
For more information circle 126 on coupon
R&D Radio Kit. $17.50. Utilizes pre-
fabricated printed circuits with mod-
ules, moking it possible for the average
student to ossemble the set in less
than half an hour. A little wiring and
a soldering iron ore all that are re-
quired to construct the set. Performs
with five-tube efficiency.
For more information circle 127 on coupon
RCA Hi-Fi Tope Recorder. Features
transistors, printed circuitry, ond elec-
tro-dynamic operotion. The SRT-2 is
virtually non-microphonic and hum-
free and operates with a minimum of
moving ports; operates at 7.5 and 3.75
inches; 30- 1 5,000 cycle range. $495.
For more information circle 128 on coupon
The improved PROFESSIONAL JR. Tripod with
the removable heod is the world standord of
quality among tripods. Features simplified
camera attaching method, double let lock
adjusting knobs, telescoping pan handle,
sockets for left, right and reverse tilts.
$150.00
Success Minded
TV and film Pros
. . . look to Cf CO for
Top tools and techniques
As Most Pros know, CECO is headquarters for
the world's finest comeras, recording and
editing equipment ond photogrophic occessor-
ies. But CECO is more than thai. It maintains
the finest service deportment in the East —
ALSO AN ENGINEERING AND DESIGN DE-
PARTMENT. CECO is olwoys happy to consult
with film makers — either beginners or Acad-
emy Award Winners — about their technical
problems. May we help you?
AURICON CINE-VOICE
Conversion Camera
modified to accept 1200
ft. external mogaiines; in-
cludes torque motor for
take up; olso Veeder fool-
oge counter. $450.0O
Conversion only.
PROFESSIONAL FILM VIEWER is
portable, views film from left to
right on large illuminoted screen.
Easy threading. $350.00
SALES
w
Full
Line of
'Studio Lighting
Equipment.
COLORTRAN
GROVERLITE
"5000" Senior Kit
$233.0O
AKG D-Z5 MICROPHONE
is dynamic cordoid type.
Completely shock
mounted, weighs only 2
ounces. AKG Models for
every need.
ADDITIONAL PROOUaS: "BAIANCED" TV HEAD • MICRO-
WAVE RELAY BEAM REFLECTOR HEAD • ALL METAL
TRIPODS • Silent & Sound Projectors • Ace Clear Vision
Splicers • Electric Footage Timers • Editing Tables •
Split Apart Reels Pricei subject to change without notice
^ SERVICE. RENTALS
contains two Senior Lights, with con-
verter. 2 chromed steel stands. Other
kits for every purpose. $265.00
(£flni€Rfl GouipmenT (o..inc
Dept. I 31 S West 43td Street, New Tork 36, N »
EdScreen & AVCuide — January, 1957
41
F & B SPLIT HEELS
SIMPLE SPLIT REEL METHOD
SAVES TIME . . . SPACE . . . MONEY
You con project, edit, synchronize, clean
end inspect film on cores, without rewind-
ing by simply slipping them in F&B SPLIT
REELS.
400 ft. 16mm $4.50
800 ft. 16mm $6.00
1200 ft. 16mm $7.50
1 600 ft. 1 6mm $9.00
NEW ALUMINUM SPLIT REELS for
16mm and IT'/imm MAGNETIC FILM
400 ft. 16mm $8.50
1200 ft. 16mm $12.50
RECORDING TAPE
Excellent quality plastic base 'A" recording
tope — Purchased in huge quantities direct
from factory. Savings are possed on to you.
7"-1200 ft. REEL —
$1.74 each — 3 for $4.95
7"-1800 ft. REEL —
$1.95 each — 3 for $5.45
Please include postage with order.
Full money back refund guaranteed — if
you are dissatisfied — for any reason —
just send it back.
FILM CEMENT
WATCH YOUR SPLICING
PROBLEMS DISAPPEAR
This new film cement took a famous chem-
ical laboratory fully four years fo develop
and perfect. It contains a new ingredient,
never before used in any formula — which
serves to moke this the most efficient film
cement now on the market. Florman Cr
Babb invites you to write for a free sample
or place your order now for earliest deliv-
ery. Coution: Do not mix F&B cement with
any other brand. The ingredients do not
blend.
1 ox. $.40, i/z pt. $1.50, 1 pt. $2.50
F&B
FLORMAN S BABB
68 West 4Sth Street, N. Y. 36, N. Y.
COLOR SLIDES .. .
Tell The Story of
• Insects • Wild Flowen • Birds
• Other Nature Subjects
Also available — 16nun. color sound
movie "GARDEN INSECTy
Write for Catalogue Stating
Preference for the Above Subjects
LEE JENKINS
P. O. Box 536 Columbia, Me.
"CANELLETO"
Artist of Warsaw
A New Documentary
FILMS ABOUT POLAND
For Schools . . . Clubs , . . Moetings
Avoilobl* EXCLUSIVELY Through
ALSHER FILMS
1739 Connecticut Ave., N. W., (Box ES)
Washington 9, D.C. — DEcatur 3-8000
Write NOW For FREE Catalog!
Stephens Tru-Sonic Spealcer and Quadre-
flex Enclosure. The enclosure front is
mode of white, scratch-resistant micar-
to, framed in 1 " thick aluminum. The
speaker cone is screened by a deluxe
color- blended woven saran grille cloth
stretched over an aluminum snap-on
hoop. Bockloaded coupling achieves
extended bass response down to 30 cy-
cles. Unit is lined with foamed plastic.
12" Stephens Tru-Sonic 1 22AX Co-
axial Speaker included In the 22"
square, 16" deep enclosure. With
swivel base $278; with skid base $248
(Nougahyde covering). Wood veneer
add $30.
For more information circle 129 on coupon
Stephens Three-Way Speaker and En-
closure. $540. Includes o 20 lb., five
cell mid-range horn with a dispersion
of 40 by I 00 degrees when extended.
The retractable feature allows tuning
the speaker to the varying acoustics of
ony room. The 15" low frequency
woofer produces bass realism and the
Super Tweeter produces brilliant highs.
The enclosure is 30" high x 32" wide
X \8" deep, mounted on 1" square
aluminum legs. Micarta front with
contrasting woods, saran grille cloth.
For more information circle 130 on coupon
Telectro 14-Channel Data Recorder. The
model TF-150-14 magnetic tape re-
corder-reproducer is specifically de-
signed for recording and reproducing
data from telemetering channels; rack
mounted; data recorded on and repro-
duced from a 2400 tape moving at 1 5,
30, or 60 ips; frequency response (at
60ips) 200-80KC; supplied as five
separate units.
For more information circle 131 on coupon
MISCELLANEOUS
Arlington Bulletin Board. The three panel
units are !7"x22" each and are
framed in polished aluminum. Bulle-
tins and posters ore attached to the
block pegboard backdrop with snap
rivets.
For more information circle 132 on coupon
AVS Mop Projection Outfit. Transparent
map sections illuminated from within
and projected to flat ond cylindrical,
plexiglass attachments provide under-
standings of flat mops of a round
world. Major components include un-
breakoble plastic base. North and
South half - hemispheres, deformed
North hemisphere for Secant projec-
tion, cylinder for Mercator and Trans-
verse Mercator projections, disc for
Gnomonic and Polar Stereographic,
cone for Conic, multiple cone assem-
bly for Polyconic, cord. $108. Globe,
base, cylinder disc, and cone only $89.
Polyconic and secant units available
as accessories separately at $1 5 each.
For more information circle 133 on coupon
B&L School Ortho-Rater. A small, toble-
top device for testing student vision.
The student is seated and reports oral-
DYNAMIC FILMS
for EDUCATION
created to your order by veteran pro-
fessional producer with outstanding;
record of accomplishment for national
and state health agencies, as well as
for Industry and Education.
On any film production project consult
SAM ORLEANS and Associates
211 Cumberland Avenue
Knoxville 15/ Tenn.
Film Strip News
Democracy In Action
NEW set of 8: Democracy In Ac-
tion, Democracy Builds A School,
Your Flag, Declaration of Inde-
pendence, Duties of A Juror, Our
Country, Day In The Life of a
Senator, The Way Our Laws Are
Made, $3.50 each.
$28 Set (8) $19.50
The "Fiosh-On"
TACHISTOSCOPE
Fits ANY projector.
All 7 speeds
$49.50
\^|^te for details.
New Science Set
Set of 19: Compound Microscope,
The Cell, Osmosis, Thermometers,
Heat, Matter, Humidity, Conquest
of Desert, 4 Stroke Cycle Engine,
Plants, Plant Projea, etc. Request
other titles.
$3.50 each
WORLD S LARGEST
EXCLUSIVE
Film
Strip
PRODUCERS
PRINTING
PROCESSING ' RECORDING
All 1 6mni motion picture
and 35mm slide and film
strip service — radio transcriptions
FILM SERVICE
«i2«^ FILM PRODUCTION
224 ABBOTT ROAD
EAST LANSING, MICH.
E
42
EdScreen & AVCuide — January, 1957
Transparent Globe with Mapping
Attachments
ly on what he sees on a series of illu-
minoted slides. The complete battery
of tests can be administered in 1-1 Vz
min. Visual performance of children
who have not yet learned the alphabet
moy be measured. Designed to replace
the chart system of checking vision.
For more information circle 134 on coupon
Binney & Smith Paint Applicator. Ama-
zort consists of a one-ounce metallic
tube with a built-in boll-point dispen-
ser on one end. The point contained in
the tube is easily applied by the ball-
point. Designed for croft work, inter-
esting freehand decorations are possi-
ble without stencils or masks. Also
valuable in marking and coding work,
especially on slick surfaces. Available
in black, white, red, yellow, blue,
green, orange, yellow-green, brown,
violet, ochre, and magenta.
For more information circle 135 on coupon
GB Microscope Slide Box 65c. Made of
rigid cardboard covered with black
paper with slide slots of hardwood
numbered 1 -25 to coincide with index
printed on cover (full depth slip-on
type ) .
For more informotion circle 136 on coupon
Heitx Bleeker Phose Contrast Microscopes
$169 and up. Lightweight design
coupled with high rigidity, attractive
design, and smooth focusing. Built-in
stop; dustproof objectives 2X-90X and
5X-28X; available as monocular or
binocular; accessories.
For more IntFormotion circle 137 on coupon
KCD Film Conditioner. CLP Cleaner is
cloimed to be absolutely non-toxic;
cleans, lubricates, and protects film
surfaces; flammable. Gallon $6.
For more informotion circle 138 on coupon
Neumade Electronic Splicer. The Shepard
Splicer handles 35mm, 16mm, 8mm,
magnetic, acetate, and Cronar film.
Uses the dielectric heating principle to
bond ends into an "indestructible"
splice. Overlap of .03 inches.
For more informotion circle 139 on coupon
60 FOLK DANCES
LESS THAN 10c EACH
$4.80 Postpaid
Music and Description
Catalogue Sent With
Order
Challf Publications
CHATHAM, New Jersey
Optics Opta-Vue 300 Slide File $2.95.
Available in a choice of four decorator
colors; treated with "Film-Gard" to
preserve slides against common fungi;
air-tight construction; holds 300 slides
in 1 2 compartments with index card;
hinged bock.
For more information circle 140 on coupon
Telectro Regulated Power Supply. The
model 922 requires a 105- 125V, 60
cps, source, consumes 300VA and de-
livers from 0 to 30KV, D at 0 to .5
MA. Output voltage and current ore
read on large AV2" panel-mounted
meters.
For more informotion circle 141 on coupon
Ward's New Standard Herbarium Cabinet
$92.50. Constructed of 3/4" Mosonite
with olive green enamel finish; 43"
high X 28" wide x 20" deep; flush
type door with foam rubber seal; 12
compartments; fumigant comportments
under each storage row; cylinder lock.
For more information circle 142 on coupon
Join MARCH OF DIMES
IN JANUARY
Zenith 14-Inch Portable TV Receiver.
Uses 1 4,000 volts to drive the elec-
trons onto the picture tube; coscode
tuner; big-set circuitry; 3-stage I.F.
amplification; 2 selenium rectifiers;
designed for proper performance in
fringe areos. May be carried luggage-
style, face-up. Measures 1 2" x 17" x
14". $129.95-3149.95.
For more information circle 143 on coupon
Scratches on Film
Irritate Audiences
Scratches are havens for dirt, and
refract light improperly. On the
screen, they mar the picture and may
distract attention. If on the sound
track, they produce offensive crackling.
Fortunately, scratches can almost
always be removed — without loss
of light, density, color quality,
sound quality, or sharpness.
BEERLESS
PROCESSING CORPORATION
'EST 46fh STREET, NEW YORK 36, N. Y
IWARD STREET, HOUYWOOD 38, CALIF
EdScreen & AVCuide — January, 1957
43
Producing filmstrips in color?
Your prints are only
as good as your masters
. . . and your masters
are at their best when
we make them
FRANK HOLMES LABORATORIES
7619 SUNSET BOULEVARD
LOS ANGELES 46. CALIFORNIA
Write lor brochure
AUDIO VISUAL
EQUIPMENT
PRESTO K-8 disc recorder, 33 and 78
rpm, like new demonstrator, with mike
and cables, value over $350.00. Of-
fered way below cost
SPECIAL $175.00 .
BRUSH BK443 lA" tope recorder,
portable model like new, demonstrator.
Value $300.00
SPECIAL $165.00
VICTOR 1 6mm sound projector, single
cose, like new, demonstrator. Value
$375.00
SPECIAL $195.00
AMPRO 16mm Arc projector, hi -in-
tensity lamphouse, rectifier, amplifier,
speaker, stand, projection lens, very
fine. Value $2000.
SPECIAL $495.00
COLORTRAN Spot kit, 3 spots, one
brood, 4 stands, converter, 2 cases.
Value $313.50
SPECIAL $245.00 NEW
COLORTRAN Junior Kit, 2 floods
w/stands, converter, cose, value
$198.50
SPECIAL $145.00 NEW
The CAMERA MART Inc.
1845 Broadway, New York 23, N. Y.
PLoxa 7-6977
Cable: Cameramort
NEW MATERIALS
MONTHLY SUPPLEMENT TO THE BLUE BOOK OF AUDIO-VISUAL MATERIALS
The following announcements of recent
releases ore based on information sup-
plied by producers and distributors. Au-
dio-visual materials of all kinds are
listed under the some general subject
headings. The producer or primary dis-
tributor for each item is indicated by an
abbreviation of the name. Addresses of
such primary sources ore given in the
Index to Primary Sources at the end of
this department. For more information
about new materials, use the Service
Coupon in this section.
KEY TO ABBREVIATIONS
mp — motion picture
sl — slide
fs — filmstrip
rec — recording
LP — 33-1/3 rpm record
min — minutes (running time)
fr — frames (filmstrip pictures)
si — silent
sd — sound
b&w — black and white
col — color
Pri — Primary
Int — Intermediate
JH — Junior High
SH — Senior High
C — College
A— Adult
AGRICULTURE
Partners mp AlC 29min sd col free. Story
of a farmer and his cooperative and
how farmer cooperatives benefit every-
one the country over.
For more information circle 144 on coupon
Raising Hogs the Market Wants mp
NFBC 16min sd col $120 b&w $80.
Feeding and management programs
developed at the Central Experimental
Farm at Ottawa, Canada, to insure
production of lean bacon-type quality
hogs.
For more information circle 145 on coupon
Rivol World mp SHELL 27min sd col free.
Development of agricultural insecti-
cides and their use in combatting in-
sect pests.
For more information circle 146 on coupon
Stem Rust mp USDA 14min sd col free.
How barberry bushes spread this air-
borne, fungus disease to wheat, oats,
barley, and rye; effects of stem rust
on these plants; methods of control.
For more information circle 147 on coupon
Why Grow Fat Hogs? mp NFBC 14min sd
col $120 b&w $80. How careful breed-
ing has resulted in a type of hog that
nets the greotest profit in Canadian
pork products; examination of various
cuts; desirability of roising lean rather
than fat hogs.
For more information circle 148 on coupon
For more information about any of the
materials announced here, use the Read-
er's Service Coupon on page 48.
ARMED FORCES
Admiral Burke Tokes Command mp USN
12 min sd b&w free. Highlights of
change of command speeches at An-
napolis by the Secretary of the Navy,
Admiral Carney, and Admiral Burke
OS the latter is sworn in as Chief of
Naval Operations.
For more information circle 149 on coupon
Airborne Soldier mp USA 33min sd b&w
free. Basic paratrooper training course
as given at the Airborne School, Ft.
Benning, Go., from the time the train-
ees arrive to completion of training
and wing award ceremony.
For more information circle 1 50 on coupon
Class of '59 mp USAF 14min sd b&w
free. Purpose and program of the U.S.
Air Force Academy at Lowry Air Force
Base, Colorado: what is expected of a
cadet, requirements for entry, places to
seek appointment.
For more information circle 151 on coupon
Cold Logic mp USMC 1 4min sd b&w free.
Preparation of all Morines for cold
weather fighting and survival.
For more information circle 152 on coupon
Field Training for R.O.T.C. mp USA 48
min sd col free. A typical summer
camp at Ft. Benning from the time of
arrival to graduation.
For more information circle 153 on coupon
Ground Safety on the Flight Line 2mp
USAF 10 & 14 min sd col free. Part
I deals with refueling procedures, jet
fuels as opposed to gasoline, dangerous
vapors, friction and static electricity,
driving on flight line, maintenance-
musts and precautions, and jet air-
craft noise. Part II shows a B-47 burn-
ing and traces the step-by-step pro-
cedures of the investigoting board to-
determine the reasons for this three
and one- half million dollar loss withi
two men killed.
For more information circle 154 on coupon
Heart of the Navy mp USN 15min sd!
b&wfree. How the Navy takes time
out from military activities to help-
children and other people who are vic-
tims of earthquakes and flood.
For more information circle 1 55 on coitpon
A Look at Your Army mp USA 12min sd!
b&w free. A personal message from-
General Maxwell D. Taylor, Chief of
Staff, U.S. Army, to every American^
soldier and citizen. General Taylor's
remarks have to do with a career in the-
Army. Army activities and organiza-
tion depicted.
For more information circle 1 56 on coupon
Film Shipping Cases
Tape Mailers
Record Mailers
Solon Print Mailers
Built to LAST!!!
Priced Right!!!
rVf^^^lir'^p
i^^ 136 W. 14th Street^ 1 1
New York 11, N. Y. ^ •
44
EdScreen & AVCuide — January, 1 957
i
Marine Air Reserve Technical Indoctrina-
tion mp USMC 14min sd bCrw free.
Recruit activity at a Marine Air Sta-
tion during a 30-day training period
during summer months for high school
graduates who hove joined the Marine
Corps Air Reserve.
For more information circle 1 57 on coupon
Medical Minute Men mp USAF 9min sd
b&w free. The civilion physicians,
dentists, nurses, specialists, and tech-
nicians who spend two weeks each
year at an Air Force hospital to goin
new techniques of medical operation.
For more information circle 158 on coupon
Mission of tiie United States Marine
Corps mp USA, USAF, USN 27min sd
b&w free. Mission and organization of
the Marine Corps discussed by General
Randolph McColl Pate, Commandant
of the Marine Corps.
For more intormotion circle 1 59 on coupon
Pipeline in the Sky mp USAF 29min sd
col free. Air lift service of the USAFE
Air Logistics Service in transporting
necessary ports, medicine, food, sup-
iX plies, and equipment overseas.
I For more information circle 160 on coupon
Quality Control mp USAF 25min sd b&w
free. Responsibility of the Quality Con-
trol Function of the Air Materiel Com-
mand with respect to procurement,
supply, and maintenance. Shows in-
spection of materials, shipping, storing,
and assembly at North American Avia-
tion Inc.
For more information circle 161 on coupon
Service to the Fleet mp USN 1 5min sd
b&w free. Edward R. Murrow describes
the activities of the Navy service forces
in supplying all items, from a pound
of coffee to a 15" shell, to maintain
the Sixth and Seventh fleets, thousands
of miles from any fixed supply base.
For more information circle 162 on coupon
Your Future and the New Reserve Law
mp USA I2min sd b&w free. Designed
to interest teen-age youths in joining
the Army Reserve; defines the provi-
sion of the new Reserve Forces Act of
1955; shows how a reservist is trained
in military skills, covering the 6-month
active duty period and subsequent
training ot local military reserve units.
For more information circle 163 on coupon
ARTS & CRAFTS
Autumn Fire mp CONTEMPORARY 17
min si b&w $100 r$10. It is a poem
in which the body of a woman and the
leaves of the tree^ swing in the same
sensual rhythm — on early American
experimental film, one of the very
first.
For more information circle 164 on coupon
Designed for Living mp NFBC 1 1 mIn sd
b&w $40. What Canada is accom-
plishing in the field of industrial de-
sign and how the National Industrial
Design Council is encouraging good
design for contemporary living in items
ranging from kitchen utensils to living
room furniture.
For more informotion circle 165 on coupon
Festival in Solvang mp NEUBACHER 15
min sd col $135. Danish-American
town of Solvang, California, celebrat-
ing its annual festival: filk dancing,
aebleskiver breakfast, arts and crafts.
Int.
For more information circle 166 on coupon
Story of Painting mp ALMANAC 23min
sd b&w $125. Evolution of styles in
painting; techniques involved in tem-
pera, fresco, and oil painting; impor-
tance of control of materials in paint-
ing; how moteriols have influenced
style and expression. SH.
For more information circle 167 on coupon
COMPLETE SERVICES TO PRODUCERS OF IGmm
MOTION PICTURES, 35mni SLIDE FILMS AND SLIDES
Research and Script
Photography, Studio and
Location
Processing
Edge-numbered Work Prints
Sound Recording and
Rerecording
Editing and Matching
Titling and Animation
Release Printing
Wlagna-Striping
Slide Film Animation
Slide Duplicating
Vacuumating
Film Library
GEO. W. COLBURN LABORATORY INC.
764 NORTH WACKER DRIVE • CHICAGO 6
TELEPHONE DEARBORN 2-6286
GAINS of remedial reading classes
(HIementary) through Keystone Tachisto-
copic Training, as high as 75</{:. —^^
Similar gains have been reported from
studies made with Primary, Secondary,
and College groups — the latter ranging
from 47% to 2T09'f. REPORTS ON
REQUEST.
Thousands of Schools are
teaching MORE with LESS EFFORT
— with Keystone Tachistoscopic Training. Many studies have shown that
children taught reading by Tachistoscopic methods make more rapid progress
than children who do not have this training.
R«adin^ rates increased 50% to 75% in a few weeks. Invariably in con-
trolled tests, the experimental groups see much FASTER, MORE ACCU-
RATELY, and TAKE IN MORE WORDS at a glance— far outdistancing the
control groups.
No teaching procedure has ever had such unanimous approval from
Research and Controlled Experimentation. Reports on these studies will be
furnished on request. KEYSTONE VIEW COMPANY, Meadville, Pa.
KEYSTONE Tachistoscopic Services
— especially effective as aids in REMEDIAL and DEVELOPME>JTAL READING, TYPEWRIT-
ING, SHORTHAND, BOOKKEEPING, CLERICAL TRAINING, MUSIC, ARITHMETIC.
2Jhe Standard of \Q^uaiUi^ in
^^jjjlljj^^ PHONOGRAPHS
^^^^^^^^^V' Catalogue 1
i TRANSCRIPtlON
1 PLAYERS
^^^H V CLiiMa^VM&
^^^^^H ^- ^^»»»»j^» • — ■■»■
^^^^^ 1041
^^^^^k HOLLYWOOD CALIF. .
1 COMPLETE
' SOUND SYSTEMS
EdScreen (j AVCuide — January, 1 957
45
Do You Teach
FRANCE
ART
GEOGRAPHY
Regular Programs of
FILMS
TRANSPARENCIES
FILMSTRIPS
BULLETIN BOARD
EXHIBITS
For Free Catalogue Apply:
Society for
French-American Cultural Services
and Educational Aid (FACSEA)
972 5th Ave., N. Y. 21, N. Y.
For Sole: Kodochrome Transparencies
Sound Tapes
FILM COSTS
sMshbd/
Guaranteed RAPIDWELD process restores
used, worn film, removes scratches —
RAPIDTREAT protects new film.
Add hundreds of showings to any film! Cut
costs drastically!
See how Rapid's unusual low cost s»es
thousands of film dollars for top-name clients
— and precious hundreds for smaller ac-
counts. Send for VALUABLE informatiie
booklet ON FILM CARE.
"The Film Doctort"
FILM TECHNIQUE, INC.
37-02A 27th St., Long Island City, K. Y.
NEW YOSEMITE FILM
"YOSEMITE
HIGH SIERRA
TRAILS"
J6 mm. sound -color -950'
Available for free loan to churches, schools,
service clubs, employee recreation.
Write Yosemite Park and Curry Co.
Yosemite Notional Park, Calif.
or 514 So. Grand Ave., Los Angeles, Cal.
39 Geary St., San Francisco, Cal.
BADlO-ViieMAT i
MAKE YOUR
OWN SLIDES
on your own
TYPEWRITER
by using
RADIO-MATS
Regulor size i i/4x4 or the New Duplex 2x2.
Sola by Audio-Visual, Photo & Theatre
Supply Dealers. For FREE SAMPLE write —
RADIO-MAT SLIDE CO., Dept. V,
222 Ookridge Blvd., Daytona Beach, Fla.
Travel Films & Information
SWISS NATIONAL TRAVEL OFFICE
10 W. 49 St., N. Y. 20
66] Market St., San Francisco
CIVIL DEFENSE
Civil Defense Problem mp USA, USAF,
USN 30min sd b&w free. Val Peter-
son, Federal Civil Defense Administra-
tor, discusses problems and activities
of civil defense with particular refer-
ence to the post-attack and pre-attack
phases, touching briefly on Civil De-
fense in Europe.
For more information circle 168 on coupon
Let's Foee It mp USAF I 5min sd col free.
The fury of on atomic blast and the
rules for survival following on atomic
or hydrogen ottock.
For more intormotion circle 169 on coupon
Operotion Lifesover mp NFBC 15min sd
b&w $80. Record of the evacuation
of a sector of the city of Calgary, Al-
berta, as on exercise in its civil defense
program. Shows meticulous block-by-
block, house-by-house, person-by-per-
son planning that preceded the opera-
tion; orderly withdrawal; care of dis-
placed persons at receotion centers.
For more information circle 170 on coupon
Operation Noah mp USA 29min sd b&w
free. Work of the Armed Services in
helping to rehabilitate the flooded
Northeast in the summer of 1955:
channel clearance, clearing bridge
crossings, erection of Bailey bridges;
restoration of water mains; providing
drinking water; handling food con-
tamination; cleaning stores, houses and
streets; rood ond building repair.
For more information circle 171 on coupon
FEATURE FILMS
Additional M-G-M Feature Films Avail-
able 216 mp FILMS. Above and Be-
yond (Robert Taylor, Eleanor Porkerl,
Across the Wide Missouri (Clark Ga-
ble), The Actress (Jean Simmons),
Adam's Rib (Spencer Tracy, Katherine
Hepburn), Adventures of Huckleberry
Finn (Mickey Rooney), All the Broth-
ers Were Valiant (Robert Taylor, Stew-
ort Granger), Ambush (Robert Tay-
lor) , Anchors Aweigh ( Frank Sinatra ) ,
and many others.
For more information circle 172 on coupon
New RKO Features 6mp IDEAL. The
Conqueror (John Wayne, Susan Hoy-
word), Glory, Great Day in the Morn-
ing, Texas Lady, Bold and the Brave,
Tennessee's Partner.
For more information circle 1 73 on coupon
New United World Features 5mp UWF.
Notorious Gentleman (Rex Harrison,
Lilli Palmer), Madonna of the Seven
Moons (Phyllis Calvert, Stewart
Gronger, Patricio Roc), This Island
Earth (Faith Domergue), Man from
Bitter Ridge (Lex Barker), Abbott and
Costello Meet the Mummy.
For more information circle 174 on coupon
GUIDANCE
Beginning Responsibility: Being on Time
mp CORONET 1 I min sd col $1 00 b&w
$55. Jimmy, who misses out on things
becouse he is not on time, observes
firemen and train engineers and real-
izes how important it is to come when
called ond to be prompt. He leorns
that he can help himself by getting
ready in advance and by estimating
how long it takes to get things done.
Pri.
For more information circle 175 on coupon
Courtesy ot School mp CORONET I I min
sd col $100 b&w $55. Courtesy, Jerry
discovers, means thinking of others. He
and his c!assma,tes learn that being
courteous helps them enjoy their work
and ploy — in the classroom, the
cafeteria, the auditorium, the hallways,
and on the playground. Int.
For more informotion circle 176 on coupon
Contemporary Films
presents
Herman Melville's MOBY DICK
"Its makers have done on Incredible
feat, not only of condensotion but of dis-
tillotion, revealing the philosophic concept
and conflict thot is the heart of Melville's
great book. The narration, beautifully read
by Thomas Mitchell, merges with the draw-
ings and the music to recreate the novel in
a n5w art form." Arthur Knight, The Satur-
day Review
16mm color — 30 minutes
Rental $25.00 Sole: S250.00
SenrI fnr CompJete Cotaloq
Contemporary films inc
13 EiU 37a Street, New York 16
PEOPLE WHO WORK
AT NIGHT
1 'A reels, primory-elementary film
FILM ASSOCIATES
OF CALIFORNIA
10521 S«NI« MONICA BLVD. LOS •HGELES 2S, CALIF
eA
^ A WARNING OF WHAT MIGHT HAPPEN IF
• AN ATOM BOMB WERE USED FOR WAR!
•A SHORT VISION
_ ("The Cartoon of the End of the World")
• "Aitdieiices sat in stunned silence"
— TIME Mogaxine
A 7 Min. 16mm
^ Sole: Eastman Color $100; B&W $50
BRANDON FILMS, INC. Rr^Yof °i^ "V:
SCIENCE FILMSTRIPS
SINCE 1931 SINCE 1931
MADE BY TEACHERS FOR TEACHERS
BIOLOGY HEALTH & SAFETY
PHYSICS GENERAL SCIENCE
CHEMISTRY MICROBIOLOGY
BIKE SAFETY BUS SAFETY
NEW — Elementary Science Series in
Brilliant Spectracolor
VISUAL SCIENCES
Box 599 E Suffem, New York
COLONIAL LIFE AT
MOUNT VERNON
Silk-screen study prints showing typical Vir-
ginia plantation living, with George Wash-
ington OS the central figure.
AUDIO-VISUAL ENTERPRISES
P. O. Box 8686, Los Angeles 8, Calif.
PROJECTO-CHARTS
I he full color science chart on a projector
slide acid I'rojccto-Chart Study Sheets for
itiidents. Biology, General Science, Geology,
I'hysics, and Chemistry.
Write for Free Catalog
Projecto-Chorts
P. O. Box 7141, Houston 8, Texos
Two Notable Burton Holmes Hlmt
"AUSTRIA"
A 22-min. study in courage and faith.
Color, $190; b&w, $95; Secondary.
"COASTAL BRAZIL"
An ll-inin. sequel to "Rio."
Color, $100; b&w, $50; Elementary.
Your preview prints are ready. Write now
PARK FILMS
228 N. Almont Dr., Beverly Hills, Calif.
46
EdScreen & AVCuide — January, 1 957
HEALTH AND SAFETY
Forest Fire Suppression mp NFBC 22min
sd col $160 b&w $80. Live action,
animated sketches, and mops are used
to provide a detailed demonstration of
how a forest fire is brought under
control. Vorious factors described:
water supply, road transportation, type
of timber stands, direction of winds.
For more informotion circle 177 on coupon
Let's Think and Be Safe mp PORTA-
FILMS lOmin sd col $95 b&w $55.
Major school accident-causing areas;
putting things in ears, eyes, nose, or
mouth; sticking feet out into aisles;
hurrying too fast through doors; leav-
ing things around on the floor; push-
ing and shoving in line; handling sharp
objects, such os scissors, teasing and
showing off. Children discuss ways of
being safe and avoiding accidents. Int.
For more information circle 178 on coupon
Sleep — It's Wonderful mp MODERN
24min sd col free. Hints on sleeping
and resting starring Walt Disney's
Goofy and live action characters.
(Sealy Mattresses I .
For more information circle 179 on coupon
HOME ECONOMICS
Sew Easy Series 25mp ALMANAC I3min
sd b&w eo $40 in complete sets; $55
ea separately. Workbooks ovailable ot
$.90-$l.52. How to Measure for
Your Dress, Pottern Types, Selection
of Pattern and Fabrics, How to Get
Fabric Reading for Sewing, How to
Alter Your Skirt Pattern, How to
Alter Your Blouse Pattern, How to
Cut Out the Dress, Unit Construction,
How to Moke a Blouse Front, How to
Make the Blouse Back, Common
Seams, How to Moke Collars, How to
Attach the Collar, How to Attach a
Shawl Collar, Buttons and Buttonholes,
How to Make a Sleeve, How to Set in
a Sleeve, How to Moke Pockets, How
to Moke the Dress Skirt, How to Put in
o Zipper, How to Moke Belts and
Buckles, How to Match Plaids. S.H.
For more information circle 180 on coupon
INDUSTRIAL ARTS
Metal Spinning 4mp ALMANC eo 10
min sd col $100 b&w $50. Tools and
Materials, Fundamental Techniques,
Advanced Metal Spinning — Use of
Chucks in Spinning, Advanced Metal
Spinning — Deep Draws & Sectional
Chuck Spinning. SH.
For more information circle 181 on coupon
LANGUAGE ARTS
Animated Silhouette Films 9mp CON-
TEMPORARY eo 10 min sd b&w $50
r$5. Cinderella, Puss in Boots, Thum-
belina. Gallant Little Taylor, Hansel
and Gretel, Sleeping Beauty, Papogeno
(based on the Bird Cotcher's theme
from Mozart's Magic Flute), Carmen,
Galathea (the old Pygmalion story of
a statue coming to life in classical
Athensl .
For more information circle 182 on coupon
Let's Discuss It mp NFBC 29min sd b&w
$120. Presentation of group discussion
helping johnnij remember
a I6mm sound-color film to show
children how they can learn to be
considerate of others; for lower
elementary and primary children
portafilms orchard lake.mUh
methods, demonstrating the principles
by which a healthy and active discus-
sion group can be maintained; right
and wrong ways; organizing a group;
work of the discussion leader.
For more information circle 183 on coupon
Librory Adventure mp NEUBACHER 13
min sd col $1 1 5. Two children find the
public library to be a friendly and in-
teresting place. They learn how to find
fiction and non-fiction books, to use
the card catalogue ond reference sec-
tion, and how to core for books and
obtain Q library cord. Int.
For more information circle 184 on coupon
Myths of Greece and Rome 6fs JAM si
col $32.75 ea $5.95. Striking color
artwork based on critical research to
capture the true spirit of these classic
tales: Prometheus and Pandora, Apollo
and Phaeton, Ceres and Proserpina,
Baucis and Philemon, Atalonto's Race,
Minerva and Arachne. Int.
For more informotion circle 185 on coupon
Picture Book Parade Film Series lOmp
WESTON. All titles now available in
b&w as well as color at $50 b&w $100
col (one reel titles) .
For more information circle 186 on coupon
MATHEMATICS
Rythmetic mp NFBC 9min sd col $80
b&w $40. An experimental cortoon
film by Norman McLaren in which
combinations of numerols appear, ore
rearranged, and ore set up to form new
arithmetical problems — all properly set
off with plus, equal, and minus signs —
in a somewhat impressionistic manner
punctuoted by synthetic sound.
For more information circle 187 on coupon
MUSIC: BACKGROUND & MOOD
Accordion de Paris rec DAUNTLESS I -
12" LP $5.95. Jo Basile & Orchestra
provide authentic music of the Parisian
cafes.
For more information circle 188 on coupon
COURSE OF STUDY IN
PHOTOPLAY APPRECIATION
"STANDARDS OF
PHOTOPLAY APPRECIATION'
— is the title of a new text by William Lewin
and Alexander Frazier.
Chapters include:
Why Study Photoplay Appreciation? . . . Where Did
the Movies Come From? . . . Who Makes the
Movies? . . . Standards of Photoplay Production
. . . Standards of Story Material . . . Notable Screen
Writers . . . Standards of Direction . , . Notable
Photoplay Directors . . . Standards of Photoplay
Acting . . . Notable Screen Actors . . . Standards of
Cinematography . . . Notable Cinemotographers
. . . Standards of Photoplay Editing . . . What Makes
a Photoplay Significant? . . . How to Become a
Better Movie-Goer . . . What Shall We Read About
the Movies? . . . Glossary of Motion-Picture Terms
... A Photoplay Approach to Shakespeare.
Price $4.95
Educational & Recreational Guides, Inc.
10 Brainerd Road, Summit, New Jersey
EdScreen & AVGuide — January, 1957
47
Directory of Local A-V Dealers
Patronize Your Local Dealer for Top-Notch Service
Colifornia Dealers
RALKE CO., INC.
829 S. Flower St. toiak\
Los Angeles 1 7,
Calif. fi
i.OP/«
Dealer
'/iuf^
Connecticut Dealers
JAY JAMES CAMERA SHOP
183 Fairfield Ave., Bridgeport, Conn.
Florida Dealers
GORDON S. COOK
P. O. Box 2306, Ft. Lauderdale, Fla.
TONY MARTUCCI A-V SERVICE
901 Shady Lane, Orlando, Flo.
Illinois Dealers
AMERICAN FILM REGISTRY
24 Eost 8th Street, Chicago 5, ill.
Louisiana Dealers
STANLEY PROJECTION CO.
21 1 Vi Murray St., Alexandria, La.
Maryland Dealers
Missouri Dealers
HOOVER BROTHERS, INC.
1020 Oak St., Kansas City 6, Mo.
New York Dealers
RAY DISTRIBUTING CO.
Upper Glen St., Glens Falls, N. Y.
New Jersey Dealers
L. KALTMAN Cr SON, INC.
287 Woshington Street, Nework, N. J.
Ohio Dealers
M. H. MARTIN COMPANY
1118 Lincoln Way E., Massillon, Ohio
COUSINO VISUAL ED. SERVICE
2107 Ashland Ave., Toledo 2, Ohio
West Virginia Dealers
HARRY L. BARR ORGANIZATION
450 Elm St., Morgantown, W. Vo.
HOWARD E. THOMPSON, The Man por information about Directory rates,
with the Audio-Visual Plan, Box 204, write EdSCREEN & AVGUIDE, 2000
Mt. Airy, Md. Lincoln Park West, Chicago 14, III.
FREE INFORMATION SERVICE COUPON
To EdSCREEN & AVGUIDE, 2000 Linco
In Pork West, Chicago 14
111.
1 am interested in receiving
more information or
a demonstration of the item
or items 1 1
ove
ndicated by encircling the code
num
bers
correspond
ng with
R. E. Schrei
jer's
listings of
new AV m
aterials and equipment in
your January, |
1957
issue:
101
102
103
104
105
106
107
108
109
110
111
112
113
114
115
116
117
118
119
120
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349
350
Nome
Organ
Addre
zatio
s
n or
Scho
nl
Brave Bulls rec DAUNTLESS 1 - 1 2" LP
$5.95. Music of the Bullfight Ring with
24 full color pictures.
For more information circle 189 on coupon
Gould: Fall River Legend rec CAPITOL
1-12" LP. Also includes Bernstein:
Facsimile. Ballet Theatre Orchestro,
Joseph Levine, conductor.
For more informotion circle 190 on coupon
Ibert: Impressions of Paris ("Suite Sym-
phonique"! rec MGM 1-12" LP
$3.98. Also Rieti: Modrigoie. Philhor-
monja Orchestra of Hamburg conduct-
ed by Arthur Winograd.
For more information circle 191 on coupon
Lee Erwin at the Organ playing Moon
River Music rec ZODIAC 1-12" LP
$3.98. Mr. Erwin recreates a style of
organ music originated by him on ra-
dio station WLW, Cincinnati.
For more information circle 192 on coupon
MUSIC: BAND
Corabinieri Bond of Rome rec ANGEL
1-12" LP. 12 thrilling numbers in-
cluding Lo Fedelissimo, Legend of the
Piove, La Morcio dei Gronotieri, and
others.
For more information circle 193 on coupon
Marches for Twirhng rec MERCURY 1 -
12" LP $3.98. Music for baton twirl-
ers played by the Eastman Wind
Ensemble, Frederick Fennell, conduct-
ing.
For more information circle 194 on coupon
MUSIC: CHAMBER
Antonio Janigro Conducts Solisti Di Za-
greb rec VANGUARD 3-12" LP No.
482 includes the Mozart Divertimenti
K 136-7-8 and the Serenoto Notturno
K 239. 488 features four Rossini so-
natas for strings. 492 has four Vivaldi
concertos and two symphonies.
For more information circle 195 on coupon
Corelli: Complete Opus 3 Cr 4 rec VOX
3 - 12" LP. A first complete recording
of the I 2 church and I 2 chamber so-
natas. Musicorum Arcadia Cr Egido
Giordoni Sortori, continue
For more information circle 196 on coupon
Janacek Quartet rec DECCA 1-12" LP
$4.98. Jonocek String Quartet No. 2
("Intime Briefe") and Mozart: String
Quartet in G, K. 387.
For more information circle 197 on coupon
Manfredini: 12 Concerti, Opus 3 rec
VOX 2- 12" LP. A first recording.
Renoto Biffoli, Giuseppe Magnani, vio-
lins; I Musici Virtuosi di Milano, Eck-
ertsen.
For more information circle 198 on coupon
MUSIC: INSTRUMENTAL
Cadet Chapel Organ, West Point rec
VOX - PHONOTAPES 1-12" $4.98
(Vox). Also available as pre-recorded
tope (7.5 inches $8.95; 3.75 inches
$6.95) from Phonotapes. Claire Coci,
organist of the New York Philharmonic
Symphony, plays the largest church or-
gan in the Western Hemisphere. Toc-
cata & Fugue in D Minor; Prelude Cr
Fugue, A Minor; Passocaglio and
Fugue, C Minor; "Come, Savior of the
Gentiles."
For more information circle 199 on coupon
For sale: A collection of 500 3 'Ax 4
glass slides on the history of motion pic-
tures end on a trip through the MGM
Studio visualizing how movies ore mode.
In good condition. In six carrying coses.
Price: $500. Write Educational and
Recreotionol Guides, Inc., 1630 Spring-
field Ave., Moplewood, N.J.
48
EdScreen & AVCuide — January, 1 957
f
I INDEX
I TO PRIMARY SOURCES
ACA — Amplifier Corp. of America, 398 Broad-
way, New York 13.
AlC — American Institute of Cooperation, 744
Jackson Place, N.W., Washington 6.
ALJAC Productions Inc., 107 N. Long Beoch
Ave., Freeport, L. I., N. Y.
ALMANAC Films Inc., 516 Fifth Ave., New
York 36.
AMPEX Corp., 934 Chorter St., Redwood City,
Calif.
AMPLEX Photolomp Corp., 1 1 1 Water St.,
Brooklyn I.
ANGEL Records, 38 W. 48 St., New York City.
AO — American Optical Co., Instrument Divi-
sion, Buffalo 15.
AVS — Audio- Visual Sales Co., Box 135, Port
Washington, N. Y.
B&L — Bausch & Lomb Optical Co., 635 St.
Paul St., Rochester, N. Y.
BENZ Aud-O-Scope Corp., 303 Vi S. Main St.,
Ann Arbor, Mich.
BETHLEHEM Records, Hollywood, Calif.
BINNEY & Smith Inc., New York 17.
BOOK-RECORDS Inc., 222 E. 46 St., New York
17.
CADENCE Records, 40 E. 49 St., New York 17.
CALIFONE Corp., 1041 N. Sycamore Ave.,
Hollywood 38.
CAPITOL Records, 1730 Broadwoy, New York
19.
CATHEDRAL Films Inc., 140 N. Hollywood
Way, Burbank, Calif.
CMC — Center for Mass Communication, 1125
Amsterdam Ave., New York 25.
COLOSSEUM Records Inc., Oakwood Rd., R.R. 3,
Norwalk, Conn,
CONTEMPORARY Films Inc., 13 E. 37 St., New
York 16.
CORONET Films, 65 E. South Water St., Chi-
cogo J.
DAUNTLESS International, 750 Tenth Ave.,
New York 19
DECCA Records, 50 W. 57 St., New York 19.
DEXTER Folder Co., Filmsort Division, 50 S.
Peorl St., Pearl River, N. Y.
DUKANE Corp., St. Charles, III.
EASTMAN Kodak Co., Rochester 4, N. Y.
EMC Recordings Corp., 806 E. 7th St., St.
Paul 6.
EPIC Records, 799 Seventh Ave., New York
City.
ERCONA Corp., 551 Fifth Ave., New York 17.
ETERNA Records, Box 448, Radio City Stotion,
New York 19.
EYE Gate House Inc., 2716 41st Ave., Long
Island City I.
FILMS Inc., 1150 Wilmette Ave., Wilmette, III.
GB — General Biological Supply House Inc.,
8200 S. Hoyne Ave., Chicago 20.
HEITZ, Karl, Inc., 480 Lexington Ave., New
York 17.
JAM Handy Organization, 2821 E. Grond Blvd.,
Detroit 1 1 .
KCD Products Inc., 807 Brooklown Drive, Boul-
der, Colo.
LAKE, George W., Productions, Naples, Fla.
LONDON Records, 539 W. 25 St., New York I.
LTA — Language Training Aids, 12101 Valley-
Wood Drive, Silver Springs, Md.
MERCURY Records, 35 E. Wocker Drive, Chi-
cago 1.
MGM Records, 701 Seventh Ave., New York 36
MH — McGraw-Hill Book Co, Text-Film Dept.,
330 W. 42 St., New York 36.
MM — Minnesota Mining and Manufacturing
Co., 900 Fauquier St., St. Paul 6
MODERN Talking Picture Service, 3 E 54 St
New York 22.
NEUBACHER Productions, 10609 Bradbury
Rood, Los Angeles 64.
NEUMADE Products Corp., 250 W. 57 St New
York 19.
NFBC — National Film Board of Canada 630
Fifth Ave., New York 20.
NYTIMES — New York Times, Office of Educa-
tion Activities, New York 36.
OPTICS Mfg. Corp., Amber and Willord Sts.,
Philadelphio.
ORRADIO Industries Inc., Shamrock Circle,
Opelika, Ala.
PHONOTAPES-Sonore, 248 W. 49 St New
York 19.
PORTAFILMS, Orchard Lake, Mich.
R&D Electronic Loboratories Inc., 21-28 45th
Rd., Long Island City.
RADIANT Mfg. Corp., 2627 W. Roosevelt Rd.,
Chicago 8.
RAY-TONE Screen Corp., 401 W. St. Chorles
Rd, Lombard, III.
RCA — Radio Corp. of America, Camden, N.J.
RCA CAMDEN Records, Camden, N. J.
RIKEN Optical Industries Ltd., 521 Fifth Ave.,
New York City.
SHELL Oil Co., 50 W. 50 St., New York 20.
STANDARD Camera Corp., 50 W. 29 St., New
York 1.
STEPHENS Tru-Sonic Inc., 8538 Warner Dr.,
Culver City, Calif.
TELECTRO Industries Corp., 35-18 37th St.,
Long Island City 1.
UAL — United Air Lines, 35 E. Monroe St.,
Chicago 3.
UNICORN Records, 75 State St., Boston.
USA — U. S. Army. Address Signal Officer:
First Army, New York 4; Second Army, Ft.
George G. Meade, Md.; Third Army, Ft.
McPherson, Go.; Fourth Army, Ft. Sam
Houston, Texas; Fifth Army, Chicago; Sixth
Army, San Francisco; Military District of
Washington (25).
USAF — U. S. Air Force. Address Control Film
Librory, Film Exchonge HQ: Eastern, Horris-
Burg, Pa.; Southern, Orlando, Fla.; Midwest-
ern, San Antonio 8; Western, McClellan,
Col if.
USDA — U. S. Dept. of Agriculture, Motion
Picture Section, Washington 25 (sale).
USMC — U. S. Marine Corps. Address Director,
Marine Corps Reserve Cr Recruitment Dis-
tricts.
USN — U. S. Navy. Address Assistant for Pub-
lic Information, Naval Districts.
UWF — United World Films Inc., 1445 Park
Ave., New York 29.
VANGUARD Recording Society Inc., 256 W.
55 St., New York 19.
VEC — Visual Educotion Consultonts Inc., 2066
Helena St., Madison 4, Wis.
VOX Ultra High Fidelity, 236 W. 55 St., New
York 19.
WARD'S Natural Science Establishment Inc.,
3000 East Ridge Road, Rochester 9, N. Y.
WESTON Woods Studios Inc., Westport, Conn.
WESTINGHOUSE Lamp Division, Bloomfield,
N. J.
WILLOUGHBYS-Wholesale, 110 W. 32 St., New
York I.
YAF — Young America Films Inc., 18 E. 41 St.,
New York 17.
ZENITH Radio Corp., 6001 W. Dickens, Chi-
cago 39.
ZODIAC Records, 501 Madison Ave., New
York 22.
BOOKLET REQUEST COUPON
To EdSCREEN & AVGUIDE, 2000 Lincoln Pork West BIdg., Chicago 14, III.
Send me booklets offered by the following advertisers in this January issue.
The names of the advertisers or products advertised ore listed below.
a I am a subscriber to EdSCREEN & AVGUIDE
a I wish to subscribe to EdSCREEN & AVGUIDE
NAME (print)
ADDRESS
INDEX TO ADVERTISERS
Allied Radio Corp _..., „ 37
Alsher Films
American Bible Society-
Ampex Corp
Ampro Corp. ._
Audio-Moster Corp
Audio-Visual Enterprises
Audio Visuol Research
Bailey Films -
Bell & Howell Co
Berndt-Bach
Berndt-Boch
Brandon Films
Brice, Arthur
British Industries Corp
Col if one - _
Comera Equipment Co
Camero Mart, Inc
Capitol Film Service
Center for Mass Communication .
Choi if Publications ;
Coffey Co.
Colburn Lob., Geo. W
Compco Corp.
Contemporary Films....
Cooke Lab. Service
Coronet Films
Cousino, Inc. .
Cushmon Cr Denison Mfg. Co
Dage Television
Distributors Group
Dowling Pictures, Pat
DuKane Corp
42
32
36
17
37
46
41
28
n
-Inside Back Cover
- 37
46
40
34
44
.. 44
42
32
43
12
45
28
46
31
7
Eastman Kodak Co
Educational Gr Recreational Guides..
Electro-Chemical Products Corp
Enrichment Teaching Materials
Excelsior Fibre Case Co
Fiberbilt Case Co _ ,
Film Associotes
Florman & Bobb
Focus Films Co
French-American Cultural Services ^
Horwald Co
Henry Holt _•. _
Holmes Lab., Frank
international Film Bureou _
Jenkins, Lee
Kolort Co __:
-12, 36
4
_34, 37
32
30
40
. 27
.._.. 47
10
37
45
40
46
42
30
46
6
36
44
32
42
29
Keystone View Co.._ 45
Labcraft Internotlonol Corp 40
Levelor Lorentzen Hardware Mfg. Co 9
Loomis Lob 40
Manhottan Color Laboratory 14
Methodist Publishing House 32
Miller Mfg. Co 14
Notional Cinema Service . 50
National Film Board of Canada 50
Nife Incorporated .-- _ 33
Orleans, Sam 42
Park Films 46
Peerless Camera Stores 50
Peerless Film Processing Corp 43
Pentron Corporation — _ 31
Portafilms 47
Precision Film Loborotory —Inside Front Cover
Projecto-Charts - - 46
RCA _ _ 1 3
Radio-Mot Slide Co 46
Rapid Film Technique _ 46
Robins Industries Corp 34
Society for Visual Education . 3
Spin-a-test Compony 38
Sylvania Electric Co. . 39
United Fruit Co _ 15
Victor Animatogroph Corp Back Cover
Visual Education Consultants, Inc. ..- 42
Visual Sciences _ -— 46
VM 35
Yale University Press Film Service 5
Yosemite Park and Curry Co — . 46
EdScreen & AVCuide — January, 1957
49
TRADE DIRECTORY FOR THE AUDIO -VISUAL FIELD
KEY: I PI — produeeri, importer!. (Ml — manufacturers. ( D i ^-dealers, film rental librariet, projection services. Where a primory
source also offers direct rental services, the double symbol (PDI appears.
FILMS
Alsher Films (PD)
1739 Connecticut Ave., N.W.,
Woshington 9, D.C.
Association Films, Inc. < PD>
Heodquorters:
347 Modison Ave., N. Y. 17, N. Y.
Regional Librories;
Broad ot Elm, Ridgefield, N. ).
561 Hillgrove Ave., La Grange, 111.
799 Stevenson St., San Francisco, Cal.
1108 Jockson St., Dallas 2, Tex.
Bailey Films, Inc. IPD)
6509 De Longpre Ave., Hollywood 28, Col.
Brondon Films <D)
200 W. 57th St., New York, N. Y.
Portofilms
Orchard Lake, Mich.
(PDI
(Dl
PROJECTOR TABLES
Bray Studios, Inc.
729 Seventh Ave., New York 19, N.
Contemporary Films, Inc.
13 E. 37th St., New York 16, N. Y.
Coronet Instructional Films
Coronet BIdg., Chicago 1,
III.
(PD)
(PDI
(P)
(PD)
Dowling — Pat Dowlinq Pictures
1056 S. Robertson Blvd., Los Angeles 35, Col.
Family Films (PDI
1364 N. Von Ness Ave., Hollywood 28, Cal.
fleidenkomp Noture Pictures (PDI
538 Glen Arden Dr., Pittsburgh 8, Pa.
ideal Pictures, Inc. (D)
ffome Office:
58 E. South Water St., Chicogo I, III.
Branch Exchanges:
2161 Shottuck Ave., Berkeley 4, Cal.
4336 W. Sunset Blvd., Los Angeles 29, Cal.
7 1 4 - 1 8th Street, Denver 2, Colo.
1331 N. Miami, Miami 32, Flo.
52 Auburn Ave., N.E., Atlanta 3, Go.
58 E. South Water St., Chicago 1, III.
1108 High St., Des Moines, la.
422 W. Liberty St., Louisville 2, Ky.
1608 St. Charles Ave., New Orleons 13, Lo.
102 W. 25th St., Baltimore 18, Md.
40 Melrose St., Boston 16, Moss.
13400 W. McNichols, D-stroit 35, Mich.
1915 Chicago Ave., Minneapolis 4, Minn.
1402 Locust St., Kansas City 6, Mo.
3743 Grovois, St. Louis 1 6, Mo.
1 558 Moin St., Buffalo 9, N. Y.
233-9 W. 42nd St., New York 36, N. Y.
137 Pork Ave., W., Mansfield, Ohio
214 Third Ave., Pittsburgh 22, Pa.
1239 SW 14th Ave., Portland 5, Ore.
18 So. Third St., Memphis 3, Tenn.
1205 Commerce St., Dallas, Tex
54 Orpheum Ave., Salt Lake City, Utah
219 E. Main St., Richmond 19, Vo.
1370 S. Beretonio St., Honolulu, T.H.
International Film Bureau (PDI
57 E. Jackson Blvd, Chicago 4, III.
Knowledge Builders (Classroom Films) (PD)
Visual Education Center BIdg.,
Floral Pork, N. Y.
Olympic Films (P)
6101 Fremont Ave., Seattle 3, Wash.
Pork Films — Burton Holmes Pictures (PDI
228 N. Almont Drive. Beverly Hills, Col.
16mm Sound Films & Projectors
SALE — EXCHANGE — RENTAL
Write for free catalogs
We ship anywhere
NATIONAL CINEMA SERVICE
71 Dey St., WO 2-6049 N.Y.C. 7
Methodist Publishing House
Heodquorters;
810 Broadway, Nashville 2, Tennessee
Branch Exchanges:
72 Broad Street, N. W., Atlanta 3, Georgio
516 N. Charles Street, Baltimore 3, Maryland
577 Boylston St., Boston 16, Mossochusetts
740 Rush Street, Chicago 11, Illinois
420 Plum Street, Cincinnati 2, Ohio
1 910 Main Street, Dallas 1, Texas
28 East Elizobeth Street, Detroit 1, Michigon
1021 McGee Street, Kansas City 6, Missouri
5244 Santo Monica Blvd., Los Angeles 12
810 Broadway, Nashville 2, Tennessee
150 Fifth Avenue, New York 11, New York
642 Smifhfield St., Pittsburgh 30, Penno.
521 S. W. 1 1th Avenue, Portland 5, Oregon
Fifth ond Groce Sts., Richmond 16, Virginio
85 McAllister St., Son Francisco 2, Colifornia
16min films available for purchase:
NATIONAL FILM BOARD
OF CANADA
630 Fifth Avenue — Suite 658B
New York 20, N. Y.
United World Films, Inc. (PDI
1445 Pork Ave., New York 29, N. Y.
542 S. Dearborn St., Chicago 6, III.
6610 Melrose Ave., Los Angeles 38, Cal.
287 Techwood Dr., NW, Atlonto, Go.
2227 Bryan St., Dallas, Tex.
5023 N. E. Sandy Blvd., Portland 13, Ore.
1311 N. E. Boyshore Dr., Miami. Flo.
FILM PRODUCTION
Sam Orleans & Associates
21] Cumberland Ave., Knoxville 15, Tenn.
Seminar Films, Inc.
347 Modison Ave., New York 17, N. Y.
LABORATORY SERVICES
Geo. W. Colburn, Inc.
164 N. Wocker Drive, Chicago 6, III.
Peerless Film Processing Corp.
165 W. 46th St., New York 36, N.Y.
Rapid Film Technique
37-02 27th St., Long Island City I, N. Y.
MOTION PICTURE PRO|ECTORS & SUPPLIES
Ampro Corporation (M)
2835 N. Western Ave., Chicago 18, III.
Bell & Howell Co. (Ml
7117 McCormick Road, Chicago 45, III.
Compco Corporation (Ml
2251 St. Paul Ave., Chicago 47, III.
Eastman Kodok Compony (Ml
Rochester 4, New York
RCA-Viclor (Ml
Radio Corp. of America, Camden, N. J.
Revere Camera Co. (Ml
320 E. 21st St., Chicago 16, III.
Technical Service, Inc. (Ml
30865 Five Mile Rood, Livonia, Mich.
Victor Animotogroph Corp. (Ml
Davenport, Iowa
SCREENS
Radiant Manufacturing Co.
1204 So. Tolmon Ave., Chicogo 8, III.
The Wiethoff Company, Inc.
1824 First St., San Fernondo, Calif.
PRODUCTION EQUIPMENT ~
Camera Equipment Co. (MDI
315 w. 43rd St., New York 36, N. Y.
Florman & Bobb (MDI
68 W. 45th St., New York 36, N. Y.
S.O.S. Cinema Supply Corp. (MD)
602 W. 52nd St., New York 19, N.Y.
6331 Hollywood Blvd., Hollywood 28, Col.
FLAT PICTURES
Creative Educotionol Society
Monkoto, Minn.
, PD'
RECORDS
Enrichment Teaching Materials 'PDI
246 5th Ave., New York 1, N. Y.
RECORDERS — PLAYERS
Ampro Corporation I Ml
2835 N. Western Ave., Chicogo 18. Ill
DuKonc Corporation I Ml
St. Charles, ttlinois
SOUND SYSTEMS
DuKone Corporotion
St. Charles, Illinois
FILMSTRIPS
DuKonc Corporation (PDI
St. Charles, Illinois
Jam Handy Orgonizotion (PDI
2821 E. Grand Blvd., Detroit II, Mich.
Silver Burdett Company IPOl
Morristown, N. J.
Society for Visuol Education (PD)
1345 Diversey Parkway, Chicago 14
Teaching Aids Service, Inc. (PD)
Lowell Ave. & Cherry Lone, Floral Park, N. Y.
31 Union Square West, New York 3
United World Films, Inc. (PDI
1445 Park Ave., New York 29, N. Y.
Visual Sciences iPO'
599E — Suffern, N. Y.
SLIDES
Key: Kodochromc 2x2. 3V4 x AVa or larger
Keystone View Co. IPD-41
Meadville, Pa.
Rodio-Mot Slide Co., Inc. IP-2, 41
22 Ookridge Blvd., Doytono Beach, Fia.
FILMSTRIP, SLIDE & OPAQUE PROJECTORS"
Society for Visual Education (Ml
1345 Diversey Parkway, Chicago 14, III.
Viewlex, Incorporated (Ml
35-01 Queens Blvd., Long Island City, N. Y.
SOUND SLIDE PROJECTORS ~
DuKone Corporation IMI
St Charles. Illinois
~ NEW AND USED AV EQUIPMENT
USED and NEW A-V EQUIPMENT
BOUGHT, SOLD and EXCHANGED!
"' pay cash or allow you the higheit
C'in Allowances on your present Audio-
Visual Iquipment! Write for free tstimate
PEERLESS CAMERA STORES
41S Lexington Ave., New York 17, N. Y.
50
EdScreen & AVCuide — January, 1957
P > 0 V [ D SPEECH I > I I a I K t F 0 ■ I II S I ■ E S S PEOriE
'/U ^
f Wtt L.t.l'S i ASSOCIATES
%f Ull WtSt OIYMPIC BIVD • lot ANCItfS IS. C*ll
• ■:>.;(, lo
Berndt-Bach, Inc.
Hollywood 38, California
Gentlemen:
We thought you would be interested in a unique Speech-
Training technique made possible by the Auricon 16 mm
Sound-On-Film Camera.
Your fine Camera is proving to be an extremely
valuable Executive Speech-Training "mirror".
We film our people "before" and "after", and the
poise and self-assurance your Sound Camera helps
them develop, is truly remarkable.
We are very pleased with our Auricon Equipment
because of its complete dependability and silent
operation. The well-designed controls make filming
so easy, the Camera seems to "think for itself".
Our Auricon is the most valuable tool we have
discovered for our Professional Speech- Training.
Sincerely,
11 C. C. Mullin
C. C. Mullin
"Mevd thy speech, lest it mar thy fortune."— SHAKESPEARE
C. C. Mullin t Associates report that
the Auricon 16 mm Sound-On-Film Camera
is a unique and valuable "Mirror" for
Speech -Training students to see and hear
themselves, as others see and hear them.
This new C. C. Mullin filming technique
enables the business executive to advance
rapidly in professional Speech-Training.
Voice, appearance and gestures are faithfully
recorded via Talking Pictures filmed under
normal room-lighting conditions, with a hidden
Auricon Sound Camera! Self-assurance, poise
and ability to think on one's feet, develop
quickly and more surely with private viewings
of "before" and "after" films.
Perhaps you also have a unique and valuable use for
an Auricon 16 mm Sound-On-Film Camera? Auricon Equipment is sold with
a 30-day money-back guarantee. You must be satisfied!
Please write to Berndt-Bach, Inc., 961 No. Mansfield Ave., Hollywood 38, Califomla
or phone Hollywood 2-0931 for free illustrated Auricon Catalog and prices.
A PRODUCT OF
BERNDT-BACH, INC.
^jfe^'Sfex'
MANUFACTURERS OF SOUND-ON-FILAA
RECORDING EQUIPMENT SINCE 1931
fOITAlU rOWH UNIT SOUND IKOIKt
S269.S0 SM5V.00 1 u.
il
How Victor Projectors
IVON
in ""' side- by -side" test
, , . conducted by the Loyal Order of Moose
TEST
RESULTS
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o
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o
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a
a.
O
1—
uj CQ
->
o
of
a.
BEST SOUND
3
2
BEST PICTURE
3
2
FILMS
CHANGED
3
2
LAMPS
CHANGED
3
2
LENSES
CHANGED
3
2
COOLEST
RUNNING
3
2
MECHANICAL
RESONANCE
2
3
1
SOUND HOLDS ITS SHAPE
NOT THIS
Victor 16mm projectors recently won a test that really
was a test. No experts involved — no laboratory
equipment, either. And Victor didn't pay to have the
test made — didn't even know about it.
Here's what happened. A committee of executives of
the Loyal Order of Moose wanted to select the best
portable sound motion picture projector available for use
by nearly 1800 lodges to show its new 35-minute
sound and color motion picture, "A Picture of You,"
produced by Wilding Picture Productions, Inc.
A Victor Assembly "10" and the two other leading
16mm projectors were in the test. The Victor showed up
so well against the other projectors that members of
the committee first thought the difference was in the
print. The prints were changed. Still Victor was
far ahead of the other projectors. Because the Victor
picture was so much brighter, one of the committee
thought there might be a difference in the lamp. Lamps
were interchanged. Still Victor came out way ahead.
Then lenses were changed. Again Victor was on top.
And that's why officials of the Moose Fraternity — not
experts, but typical users — selected the Victor
projector for use by its lodges throughout North America.
Whatever your needs in 16mm motion picture
projection, Victor has the equipment for you.
Send for literature today.
Dept. D-17, DAVENPORT, IOWA, U. S. A
NEW YORK, CHICAGO
Quality Motion Picture Equipment Since 1910
E D U C A f, I 0 N A L
& AUDIO-VISUAL GUIDE
OCVELAND PUBLIC UBH/KH
FEB 15 1.957
FEBRUARY, 1957 VOL. 36, No. 2
AV FOR THE WHOLE COMMUNITY
HOW TO USE AUDIO-VISUAL MATERIALS
PERSPECTIVE THROUGH FILMSTRIPS
CLASSROOM TV AT FISK
Charlton Heston as Moses in Cecil B. DeMille's "The Ten Commandments
Judith Anderson as Memnet
Vincent Price as Baka, the Masterbuilder
See special religious section in this issue
Colorful Photoplay Filmstrips
$7.50 EACH
Knights of the Round Table — A set of
two filmstrips. Port One, 25 frames,
exploins the background of the story,
its theme, its significance as an early
attempt to organize a league of nations
and how the United Nations Security
Council is the Round Table of today.
Part Two, 28 frames, tells the colorful
story of the great legend, based on the
M-G-M photoplay. $7.50.
Ulysses — In full color, 64 frames, a
pictorial guide to the new Paramount
screen version of Homer's Odyssey, pro-
duced in Italy, An invaluable aid to the
study of the classic. $7.50.
Greatest Show on Earth — In full color,
a lively pictorial guide to the circus,
based on Cecil B. DeMille's Technicolor
photoplay, which won the Acodemy
Award in 1953 as the best picture of
the year. 40 frames. $7.50
Hansel and Gretel — In full color, 42
frames, the highlights of the beloved
fairy tale as performed by the charm-
ing Kinemins of Michael Myerberg's
screen version, released by RKO Rodio
Pictures. $7.50.
Romeo and Juliet — Shakespeare's greet
love story illustrated in color from the
J. Arthur Ronk production filmed on
location in Verona and other Itolian
cities. 44 frames. $7.50
Alexander the Great — Biography of
the first man to conquer the civilized
world, based on the photoplay. Shows
Alexander's effort to unite Europe and
Asia, a task with which the U.N. is still
faced. 55 frames. $7.50.
Adventures of Robinson Crusoe — In
full color, 50 frames, a clear pictorial
guide to the Defoe classic, based on
the United Artists screen version. $7.50
The Glass Slipper — The charming fairy
tale of Cinderello, told in a new way,
based on the M-G-M photoplay. 36
frames in full color. $7.50
Richard III — Based on Laurence Oliv-
ier's colorful screen version of Shake-
speare's famous play. 48 frames. $7.50
Money -back
Guarantee
EDUCATIONAL & RECREATIONAL GUIDES, Inc.
10 Brainerd Road, Summit, New Jersey
• Oil I
U POMi^ 'INTIRODUClEiS
r^
TONTINE® flame-resistant vinyl drapery material
for darkening and decorating classrooms
Now you can specify an opaque drapery material that
complements the decor of rooms used for audio-visual
work. "Tontine" flame-resistant vinyl drapery material
comes in a selection of attractive patterns and colors
on its textured side (see diagram) and in neutral beige
on the smooth side facing the window. Soft and plia-
ble, drapes of this new fabric gracefully draw up into
minimum space after use. And there's no "boardiness"
in low temperatures, or "tackiness" in high.
EXCELLENT SERVICE ADVANTAGES
Although Du Pont "Tontine" is of a weight and soft-
ness designed to drape gracefully over large expanses,
it withstands rough handling and possesses balanced
resistance to deterioration, discoloration, shrinking
and stretching. It&flame-resistant characteristic is equal
to that of "Tontine" triplex window shade cloth, which
has passed every governmental test it has undergone.
For free samples and specifications, mail coupon below.
Cross section of "Tontine" drapery material
DECORATED AND TEXTURED VINYl
BLACK VINYl
Base fabric is high-grade cotton, coated with virgin vinyl
resins formulated to impart permanent fiame resistance.
Black pigmented vinyl gives opacity. Vinyl coat on one
side has embossed textile design.
Du Pont TONTINE®
Flame-Resistant Vinyl Drapery Material
BETTER THINGS FOR BETTER LIVING ...THROUGH CHEM/STRY
E. I. du Pont de Nemours & Co. (Inc.)
Fabrics Division, Dept. ES-72, Wilmington 98, Del.
Please send me free samples and specifications about new "Tontine" dra-
pery material.
Name_
Firm
-Title.
Address.
City_
.State.
EdScreen & AVCuide — February, 1957
55
PORTABLE, LIGHTWEIGHT
New AV Model
MOVIE-MITE
For Your Every Need
PROVIDES eVCRY reATUKC OF
PROJKCrOKS COSTING Vi MORE
FOR PREVIEW AND ALL
EDUCATIONAL USES
IN AUDITORIUM
The NEW MODEL C-5S MOVIE-MITE port,
able 16mm sound projector fits compactly in
one small case. Nothing else to carry. Tops
for sales, industrial, educational and enter-
tainment use. Rugged, lightest in weight,
(only 26 pounds), foolproof operation. NEW
tafety trips PROTECT FILM. Wonderful for
large screen showings. Thousands In use.
Price only »2**.50.
• Lighfest in weight
* Lowest in cost * Smallest tn six*
• Easy on film * Easy to use
• Top quality picture and sound
Write or Phone Collect
HARWALD
COMPANY. INC
1210 CHICAGO AVENUE EVANSTON. IlllNOIS
EDUCATIONAL Founded
in 1922
by
Nelson L. Greene
& AUDIO-VISUAL GUIDE
February, 1957 Volume 36, Number 2, Whole Number 349
IN THIS ISSUE
C^ditorlal
68 BOOKS AND BROTHERHOOD
66 CLASSROOM TV AT FISK
70 THIS AV CENTER SERVES THE WHOLE COMMUNITY
Albert L. Goldberg and Charles H. Jessen
72 PERSPECTIVE FOR LEARNING — THROUGH FILMSTRIPS
Irene F. Cypher
74 COLLEGE LIBRARIES NEED AUDIO-VISUAL MATERIALS
A. Montgomery Johnston
76 HOW TO USE AUDIO-VISUAL MATERIALS — An Excerpt from the Book
John W. Bachman
Special L^hurch ^ectl
78
82
58
60
62
88
94
COMMUNICATION IN CHRISTIAN EDUCATION
George Gerbner and the Rev. John G. Harrell
CHURCH DEPARTMENT William S. Hockman
tt6
department
ON THE SCREEN
THE READER'S RIGHT
HAVE YOU HEARD? News about People, Organizations, Events
EVALUATION OF NEW FILMS L. C. Larson, Carolyn Guss, John Fritz
SOUND ADVICE — About Audio Materials & Equipment
Max U. Bildersee
99 AUDIO-VISUAL TRADE REVIEW Robert E. Schreiber
Iducational
Iress
issoci ation
OF
AMERICA
MIMBEB
MATIOB4L
BUSINESS & EDITORIAL ADDRESS: EDUCATIONAL SCREEN & AUDIO-VISUAL GUIDE,
2000 Lincoln Pork West BIdg., Chicago 14, Illinois. Contents indexed in the Wilson Educa-
tional Index. For microfilm volumes, write University Microfilms, Ann Arbor, Michigan.
SUBSCRIPTION PRICE (U.S. currency or equivalent) : Domestic — $4 one year, $6.50 two
years, $8 three yeors. Canadian and Pan-American — 50 cents extra per year. Other for-
eign— $1 extra per year. Single copy — 45 cents. Special December Blue Book issue — $1.00.
CHANGE OF ADDRESS should be sent immediately to insure uninterrupted delivery of
your magazine. Allow five weeks for chonge to tjecome effective.
EDUCATIONAL SCREEN & AUDIO-VISUAL GUIDE is published monthly except July and
August by The Educational Screen, Inc. Publication office, Barrington, Illinois; Business
and Editorial Office, 2000 Lincoln Pork West, Chicago 14, Illinois. Printed in the U.S.A.
Re-entered as second-class matter October, 1953 at the post office at Barrington, Illinois,
under the Act of March 3, 1879.
ENTIRE ISSUE COPYRIGHT 1957 BY THE EDUCATIONAL SCREEN, INC.
56
EdScreen & AVCuide — February, 1 957
new films
from Coronet
add new
dimensions
to learning
Write for preview , , .
If you are seriously considering purchase, fill in coupon for a
preview of these Coronet films; or for o list of Coronet film
libraries if you are interested in rental.
Coronet Films
CORONET BUILDING • CHICAGO I, ILLINOIS
EdScreen & AVCuide — February, 1957
The six new films described below continue Coronet's proud tradition as
the leading producer of the finest in educational motion pictures. Eoch will
fill a long felt need In Hs area . . . will increase the effectiveness of class-
room instruction.
FOR HIGH SCHOOLS
Understanding Our Universe (1 reel)
The solar system, the Milky Way, and countless other galaxies and nebulae
that extend millions of light years into space are the subject of this film. How
man has learned about the universe from ancient times to the present day is
also discussed.
United States Expansion: The Louisiana Purchase (l'^ reals)
The fourth in Coronet's U. S. Expansion series, this film depicts the history of
the Louisiana territory in relation to the westward movement. The background
of the purchase, its exploration and its settlement are visualized through re-
enactment, map animation and authentic sites.
FOR THE INTERMEDIATE GRADES
Indonesia: The Land and the People OVi reels)
Against the background of a people building a new nation, this film surveys the
geography and history of Indonesia. Key phrases — "west to east," "tradition,"
"treasure house," and "transition" — increase understanding of this Asiatic
republic.
Southeast Asia: Lands and Peoples (IV4 reels)
This film places emphasis on four countries — Burma, Thailand, Malaya, and
Indochina — and shows their importance as sources for vital world products. A
close look at a Thailand farm family gives an excellent picture of the people in
this region of the world.
FOR THE PRIMARY GRADES
A Boy of the Netherlands (1 reel)
On a barge trip from his farm home to Amsterdam, Willem shares the life of the
barge family and enjoys the sights of old and new Holland along the canal.
How Weather Helps Ui (I reel)
Reviewing the weather that accompanies the changing seasons, this film shows
how rain, snow, sun and wind help people, plants and animals. Various types
of clouds indicating changes in the weather are identified.
Each of these 16mm sound motion pittures is availpble in true,
natural color or black-and-white.
CORONET FILMS
Department ES-2S7, Coronet Building, Chicago I, Illinois
□ Please send me without charge preview prints of the films I hove checked
for purchase consideration;
(Do not check if interested in rental only)
Q Understanding Our Universe
n U. S. Expansion: The Louisiana Purchase
Q Indonesia: The Land ond the People
n Southeast Asia: Lands and Peoples
D A Boy of the Netherlands
Q How Weather Helps Us
Q I om interested in renting these films. Please send me o list of Coronet
film rental libraries.
Nome-
School-
Address-
City
57
TEACHERS
On the SCREEN
Flo-master felt tip pen
Teachers who use this all-purpose felt-tipped
pen for visual aid and drawing projects often
wonder how they ever got along without it.
The Flo-master is a truly universal writing tool
...for paper, wood, glass, metal, cloth, rubber and
even plastics. Whether you want to make visual
aids, charts, graphs, maps, posters or flash
cards ... or art or lettering, your Flo-master is
always ready for instant action - and no clean-
Vup afterwards! /
Slim, trim Flo-master \'
Art
/ able tips, use brilliant /
^^ instant drvine Flo-mas- '\/
Pens have interchange- Graph«
able tips, use brilliant
instant drying Flo-mas-
chorts ter inks in eight stand- Posters
Vard colors, including j^/
black. Individual Flo- ▼'^
Flash cards master Pens are avail- visual aids
able from your school supply, art, or stationery
center at prices from $3. Flo-master colorcraft
sets, equal to 4 complete sets in 4 colors, are
designed especially for Art and Elementary
School Teachers. Ideal for supply room.
Get your free copy of the Flo-master School Bul-
letin showing time-and-money-saving ways to
ease your work load with this handy felt-tipped
pen. Write to Cushman & Denison Mfg. Co., 625
Eighth Ave., New York 18, N. Y.
Flo- master
Felt tip pen ^^
\
VISUAL AIDS CAN BE COSTLY BUT NOT
WITH A "DO-IT-YOURSELF" FLO-MASTER
Cover: Pro & Con
Cecil B. DeMille's theatrical motion
picture The Ten Corntnandments has
been called many things. Clergymen
and lay critics alike have praised it to
the skies. Clergymen and lay critics
have damned it to — well, you know
where. Everywhere it is shown, people
pack the theaters.
Whatever it is or isn't, it is this for
sure: a stupendous symbol of the mar-
riage of motion picture and Scripture.
For some it may also serve as a symbol
of the great historic contributions that
theatrical films have made to the de-
velopment of the educational use of
motion pictures in churches, .^s such,
it seemed to us appropriate on the
cover of this February issue with its
religious emphasis (see church section
beginning on page 78).
Questions & Answers
Can an audiovisual center eflective-
ly serve the whole community? .See
page 70.
Do college libraries need AV mate-
rials? See page 74.
Can you recommend an inexpensive,
not-too-long, easy-to-read book that
will especially help people in churches
and community organizations use au-
dio-visual materials? See page 76.
Can you recommend lilmstrips help-
fid in teaching .American history? See
page 72.
How about recordings for language
teaching? See page 94.
Can you recommend some outstand-
ing motion pictures for school and
community use? See page 88.
How can I keep up to date on new
films, lilmstrips, recordings and other
audio-visual materials? See page 100.
D.C. & N.Y.
Those of you who don't always read
the Conference Clalendar may need
this special reminder about two AV
conferences coming up. School people
will want to attend the Department of
.\udio-Visual Instruction convention
Marcli 3-6 in Washington, D.C. -
Sheraton Park Hotel.
.\11 AV users and enthusiasts, what-
ever the area of their work, should be
interested in the Third Annual .\meri-
can Film .Assembly at the Statler
Hotel in New York City, .April 22-26.
.\s in past years it will include the
Golden Reel Film Festival and the
Sound Slidefilm Conference and Com-
petition. For details, write the Film
Council of America, 614 Davis St.,
Evanston, Illinois.
How to Read
Educational Writing
"Outstanding conference speakers
include . . ." — They were all we could
get — at least the only ones who could
pay their own transportation.
"The most pressing problem in edu-
cation . . ." The problem the writer
is writing about.
"Experimental studies on this ques-
tion are being conducted across the
land . . ." — One study is going on at
the University of Vermont, another at
the University of Southern California.
"Everywhere people are becoming
convinced of the importance of audio-
visual methods of teaching ..." — Au-
dio-visual directors and coordinators
are all convinced.
(With thanks in j>art to the EdPress
Newsletter!) — JNS
EDUCATIONAL SCREEN & AVGUIDE
EDITORIAL STAFF
PAUL C. REED, Editor. JUNE N. SARK, Man-
aging Editor. WILLIAM S. HOCKMAN, Editor
for the Church Field. L. C. LARSON, OROLYN
GUSS, and JOHN FRITZ, Editors for Film
Evaluations. MAX U. BILDERSEE, Editor for the
Audio Field. ROBERT E. SCHREIBER, Editor for
the Audio - Visual Trode Review. PHILIP
LEWIS, Technical Editor.
BUSINESS STAFF
H. S. GILLETTE, Publisher. MARIE C. GREENE,
Associate Publisher. JOSEPHINE H. KNIGHT,
Business Manager. PATRICK A. PHILIPPI, Cir-
culation Manager, WILMA WIDDICOMBE, Ad-
vertising Production Assistapt. General Con-
sultants: Educational & Recieationol Guides,
Inc. (WILLIAM LEWIN, President, and RUTH
M. LEWIN, Vice-President).
Advertising Representativn
WILLIAM LEWIN and HENRY ARONSON, 1630
Springfield Ave., Maplewood, N. J. (South
Orange 3-3217)
WILLIAM F. KRUSE, 2000 Lincoln Park West
BIdg., Chicago 14, III. (Bittersweet 8-5313)
EDITORIAL ADVISORY BOARD
)AMES W. BROWN, School of Education, San
Jose State College, California
EDGAR DALE, Head, Curriculum Division, Bu-
reau of Educational Research, Ohio State
University, Columbus
AMO DE BERNARD IS, Assistant Superintendent,
Portland, Oregon, Public Schools
MARGARET W. DIVIZIA, Supervisor In C^iarge,
Audio-Visuol Education Section, Los An-
geles City Schools, Los Angeles, Californio
W. H. DURR, Supervisor, Bureau of Teaching
Materials, Stote Board of Education, Rich-
mond, Virginia
CHARLES F. HOBAN, Project Big Ben, Univer-
sity of Pennsylvania, Philadelphia
EMILY S. JONES, Executive Secretary, Educa-
tional Film Library Association, New York
City
F. EDGAR LANE, Supervisor, Instructional
Materials Department, Board of Public In-
struction, Dade County, Florida
F. DEAN McCLUSKY, Professor of Education.
Head of Audio-Visual Education, Univer-
sity Extension, University of Californio at
Los Angeles
SEERLEY REID Chief, Visual Education Service,
U. S. Office of Education, Washington
CHARLES F. SCHULLER, Director, Audio-Visual
Center, Michigan State College, East Lan-
sing, Michigan
ERNEST TIEMANN, Director, Visual Instruction
Bureau, Associate Professor, Division of
Extension, The University of Texas, Austin
DON WHITE, Executive Vice President, Na-
tional Audio-Visual Association, Evanston,
IINnois
58
EdScreen & AVCuide — February, 1 957
two-speed tape recorder
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EdScreen & AVCuide — February, 1957
59
Film Strip News
New MUSEUM Series
2 New B&W. "The Museum Serves
the Community" and *'Behind
ihe Scenes In a Museum". Shows
importance to community, brings
better understanding of service
and how exhibits are prepared.
$3.50 each
Filmstrip Library FILE
Outstanding, nationally famous
special, holds 15 filmstrips, leather-
ette covered, inside & outside in-
dex, files and looks like a book,
protects against dirt, dust and
moisture.
$2 each
Major U.S. Cities Set
NEW B&W series, captions on
pictures, teaching guide: New
Orleans, Philadelphia. Chicago,
Boston, Baltimore, Milwaukee,
New York, Los Angeles, Detroit,
etc.
$3.50 each
Visual Education Consultants, Inc.
WORLD S LARGEST
EXCLUSIVE
Film
Strip
PRODUCERS
FRENCH
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JUST RELEASED
WRITE FOR INFORMATION ON
AUDIO-VISUAL
MATERIALS
CONSULTATION BUREAU
WAYNE STATE UNIVERSITY
DETROIT 2 MICHIGAN
FRENCH FRENCH -n
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The reader's right
Send letters to EdSCREEN fr AVGUIDE, 2000 Lincoln Park West, Chieogo 14
December Reactions
Editor: Just wanted to say . . . your
Dc( ember 1956 issue of EdScreen is
the best copy that has come to my desk
since I have been receiving same . .
Tlianks for the good articles by Mr.
Hocknian. He has a keen observation
])oiiit of view in your Church Depart-
ment (and that, of course, is my field,
although we have a kindergarten and
first grade making up our Elementary
School). 1 liked the Grassell article on
the flannel board as well as the article
on Tape Recording and Sound Advice
by Bildersee . . .
Ray W. McClung
Minister Music-Education
Second Baptist Church
Hot Springs, Arkansas
Editor: We are, of course, very pleased
to read Wayne Howell's Haltering re-
view of our film How to Take a Test
in your December issue (page 526).
Due to a typographical error, the price
of the film is given incorrectly as $150.
It really isn't that expensive; just the
usual $50.
Godfrey Elliott
IMcsident. Young America Films
18 E. 41st St., New York 17, N. Y.
Editor: If additional copies of this is-
sue are available (Vol. 35, No. 10, with
the cover picture of Mr. Pickwick from
"A Charles Dickens Christmas"), I
should be very much obliged if you
would send me a copy . . I am inter-
ested in this particular number as a
Dickens collector . . .
Theodore Hewitson
C^ounty Public Library
County of Los Angeles, California
Editor: I hope you have been deluged
with mail protesting a letter published
in the December issue of EdScreen
(page 529) in which the writer laments
the place in the budget, the North
Central Standards, and the scope (lim-
ited in his mind to checking out books)
of the library program in his system.
Tliis complaint is then transferred to
tlie library program generally in what
I can only consider a reckless manner.
The letter seemed to be both short-
sighted educationally and founded on
a lack of investigation of the facts
which could only come from inexperi-
ence . . .
Certainly criticism is healthy, but it
should be constructive. How can we
build our school program by throwing
rocks at one another? If there are two
people in a system — both a librarian
and an AV coordinator — surely these
two should be the best of friends. They
should be in constant consultation one
with the other. Instructional materials
cover both fields and one cannot see
it in any other way when he is charged
with both jobs in the smaller systems.
I suggest that the writer investigate
his own situation more carefully, and
he will find that a librarian is much
more than a glorified clerk. (Some
people would- have an .'W coordinator
no more than a delivery boy.) . . Let
us by all means go to the North Cen-
tral and legislate for standards for AV
that will be adequate . . . This (not
tearing down the library) is our task,
and it will not be done overnight.
Many of us remember well when a li-
brary was unheard of in a school . . .
I could not be more in agreement, as
you can see, with your fine editorial
which appeared in the same issue as
the letter. Let's see that we have the
materials to do the job by working to-
gether. Each has its place in the cur-
riculum.
/. Coleman
AV Coordinator 8: Librarian
Martinsville Community Unit Schools
Martinsville, Illinois
Picture with a Purpose
"Psst
. Harvey, these sunglasses don't
help much, do they?" ,
Editor: I would like to submit the
above cartoon for publication in
your magazine. I make no claim to
possessing artistic talents but the
thought behind the picture is one that
is ever present with those concerned
with audio-visual instruction. Surely,
we all realize the shortcomings of to-
day's schools, both new and old, in
providing adequate darkening facili-
ties for projection in the individual
classroom. Perhaps we can again em-
phasize the necessity of such facilities
through such a pictorial message.
George W. Niederhausef
Audio-Visual Consultant
Clearstream Avenue School
\alUy Stream, L.L, N.Y.
60
EdScreen & AVCuide — February, 1957
Push Button Daylight Control
DARKEN YOUR ROOMS for Hudio-visual in seconds— without loss of time or confu-
sion. Simply push the button, located at the most convenient place, and
LEVOLOR motorized A. V. Blinds will close individually or all simultaneously . . .
in a matter of seconds. Eliminate those old-fashioned blinds today. For full
details on the levolor a. v. (Audio- Visual Blind) write levolor lorentzen,
INC., 720 Monroe Street, Hoboken, New Jersey.
Be sure to specify
The Scientifically Developed Audio-Visual Blind
■COPYRtCHT: LEVOLOR LORENTZEN. INC.
EdScreen & AVCuide — February, 1957
61
News about people, organizations, events
Have you heard ?
FCA Promotes
Library Film Circuits
Organization of more public library
film circuits is the objective of a new
Film Council of America project now
in the planning stage.
The growth of library film circuits
in the United States has been steady.
The idea seems to many to be the best
solution for the smaller libraries who
may want a film collection but who do
not have the budget to purchase more
than one or two films a year.
In most of the circuits now operat-
ing each library pledges a certain
amount each year for the purchase of
films and for administrative expense.
The largest library in a circuit gen-
erally serves as the circuit administra-
tor.
Film selection is done by representa-
tives of the libraries concerned. Films
purchased are packaged and circulated,
usually each month, to the circuit li-
braries. When a film has been around
a circuit two or three times it is cus-
tomary to retire it to a separate col-
lection where it is available to circuit
libraries on a spot booking basis.
Yearly schedules are made so that
each library in a circuit will know
what films it will have during any
given month and can reserve bookings
accordingly.
Under the FCA plan libraries which
agree to form circuits would be sup-
plied with the films to start them on
their first year. Titles would be from
the collection used for the FCA Film
Preview Center Project.
At the beginning of the program
each library in a circuit would receive
a package of from five to 10 films from
FCA headquarters. After one month
each library would forward its package
to another library in the circuit accord-
ing to a predetermined schedule. After
the films have been completely around
the circuit the last library to have them
would return them to the FCA.
The plan differs from the Film Pre-
view Center Project in that the librar-
ies participating could book the films
This is a scene from the new British Information Services film "On Such a Night,"
shown recently in New York City. Above we see "David" thanking "Lady Faleonbridge,"
through whose kindly invention he was able to see the opera. She responds by present-
ing him with a ticket for a forthcoming performance of "Don Giovanni."
freely for indi\idual or group program
use in their communities.
Libraries forming circuits under the
plan would agree, at the end of the
first program year, to consider purchas-
ing films on a cooperative basis with
each library pledging an annual
amount set by agreement within that
particular circuit. Circuits not organ-
ized as film purchasing operations
would be dropped from the project at
the end of the first year.
Libraries in circuits which do organ-
ize as film purchasing cooperatives
would be loaned a second and differ-
ent package of films for 1957-58.
New Films from Britain
A showing of "New Films from Brit-
ain" was held on Wednesday, Decem-
ber 5, 1956, at the Museum of Modern
Art in New York City. Presented by
the British Information .Services, the
showing included the following films:
Challenge hi the /I tV— demonstration
of Britain's ability in military and civil
aircraft as seen at the 1956 Farnborough
air show.
Bloodstock — pictorial account of the
raising of thoroughbreds in Britain and
Derby Day at the race track at New-
market.
Trooping the Color— historic cere-
mony occurring on the Queen's birth-
day at Whitehall.
Atomic Achievement — development
of Britain's atomic power for industry,
science and medicine.
Suez in Perspective— description of
the Suez crisis from the British point
of view.
On Such a \ight— sights and sounds
at the opera summer festival at Glynde-
bourne, on the rolling Sussex downs.
New Home for Scripture
More than 2500 friends and well-
wishers attended the dedication and
Open House at the new two-acre Scrip-
ture Press Building, December 7, 8,
and 9, 1956. Civic and religious digni-
taries welcomed the Scripture Press to
the Wheaton-Glen Ellyn, Illinois, area
(Continued on page 64}
62
EdScreen & AVCuide — February, 1 957
Versatile new projector shows filmstrips
or slides — adapts quickly to sound!
From the makers of Filmosound, here's the latest exam-
ple of audio- visual versatility —Bell & Howell's new Spe-
cialist multi-purpose projector. Use it in four ways: for
filmstrips (single or double frame) or 2x2 slides (manual
or semi-automatic). Use it with sound as well! The new
Specialist unit fits easily into the DuKane Recordmaster
case for sound slides or filmstrips.
Exclusive wind tunnel action keeps the "Multi-
Purpose" cooler than any other projector of its type. An-
other Specialist feature: film take-up chamber that rolls
your film neatly, keeps it safe from dust and scratches.
See it in action! This new Specialist model (only
$94.95) is now being shown by Bell & Howell audio- visual
dealers throughout the U. S. For further information and
name of your nearest dealer, write Bell & Howell, 7117
McCormick Road, Chicago 45, Illinois.
FJN£R PRODUCTS THROUGH IMAQINATION
Bell & Howell
Exclusive airflow case: the key to wind tunnel cooling — air is drawn
through the bottom by a 5" fan, greatly reducing temperatures. This
advanced design protects film and assures comfortable operation.
Selectron changer (oplionol) for semi-auiomatic showing -.■» handy tray
loading unit for 2x2 slides. Once you've filed your slides in the 30-
slide Selectrays, they'll be safely stored, indexed and ready for use.
EdScreen & AVGuide — February, 1957
63
and assured them ot the whole-hearted
appreciation the community has for
the type of contribution such publica-
tions make toward culture and service.
Coming Conferences
The 83rd Annual Convention of the
American Association of School Ad-
ministrators will convene in Atlantic
City, February 15-20. AASA Executve
Secretary Finis Engleman has an-
nounced that one of the highlights of
the convention will be the first large-
scale demonstration of teaching by TV
to be given at a major educational
meeting. Plans are under way for con-
vention participants to watch, via
closed circuit TV, kinescopes of teach-
ers in the actual process of teaching
before die cameras. Monitor sets lo-
cated in four or five rooms scattered
throughout the Atlantic City Audi-
torium will pick up the pictures, and
approximately 100 people in each room
will have the opportunity of watching
the teaching demonstration simultane-
ously.
The Association for Supervision and
Curriculum Development will hold its
12th .Annual Conference in St. Louis,
Mo., March 17-21, with headquarters
at the Sheraton-Jefferson and Statler
Hotels. The ASCD, a department of
the National Education .Association,
will have as the theme of the meeting,
"Education and the Future."
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For better, brighter slides and movies, see Da-Lite — from $3.50 to $690.00.
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City
-Zone Stat* —
1
People & Jobs
John C. Kennan, formerly SVE vice
president and director of sales, has been
selected to become president of the
Society for Visual Education Inc. W. H.
Garvey, the former president, has re-
signed to become executive vice presi-
dent of a nationally known manufac-
turer of agricultural feed products.
Carl E. Lindcren is the new art direc-
tor at Scripture Press, which has re-
cently moved into its new building at
Wheaton, Illinois. Mr. Lindgren was
formerly display manager for the
Charles V. Weise store at Rockford,
Illinois, where he won recognition for
artistic displays.
McGraw-Hill Book Company an-
nounces the appointment of Joseph
Slevin as head of advertising and pro-
motion of its Text-Film and Language
Master Departments. Mr. Slevin was
formerly associated with British In-
formation Services. He has also acted
as producer-director of several inde-
pendent experimental films.
Ben Odell has been elected executive
vice president of Cathedral Films. This
was announced by Dr. James K. Fried-
rich, president of Cathedral Films at
Burbank, California. Mr. Odell has
been with this producer of motion pic-
tures and filmstrips for church use since
last April.
The appointment of Nobel laureate
Dr. Glenn T. Seaborg as senior advisor
in the sciences for the Educational
Television and Radio Center was an-
nounced recently by Dr. H. K. New-
burn, president, at Ann Arbor, Mich-
igan. Dr. Seaborg is the "star" of the
National Educational Television series
"The Elements." He will act as senior
advisor and consultant to Center pro-
gram officials in the development of
educational television programs in
science.
Dr. Reign Had.sell, on leave from his
position as associate director of the
Audio-Visual Center at Syracuse Uni-
versity, and who is in Iran as audio-
visual advisor to the Ministry of
Education's Fine Arts Division, has
been appointed to a committee to
work on curriculum revision for the
Iranian teachers' colleges and normal
schools. This committee will report to
the Ministry of Education on the de-
sired reorganization of teachers' col-
leges.
Mary Mainwaring is now head of the
Audio-Visual Department at Chicago
Teachers College.
64
EdScreen & AVGuide — February, 1 957
""^o matter which you use...
PROJECTOR IS
VIEWLEX VIEWTALK
P'oys standard and long-
phying records, up to 16"
— two permanent needles
on twist arm. 33 '/j, 45, or
78 r. p. m. Model WR -
4" K 6" detachable speaker
for 150 or 300-watt Viewlex
projectors. Model WHD -
6" X 9" detochoble speaker
for SOOwott projector.
Many projectors LOOK somewhat alike, in
oppearance and price — but Viewlex has
something extra! Rigidly controlled stand-
ards of QUALITY carried through every step
of manufacturing assure projectors that are
trouble free and a delight in operation.
VIEWLEX QUALITY CONTROL is a precious
property — it is the real reason why Viewlex
guarantees every Viewlex projector for a
lifetime!
STRIPO-MATIC
Remote control 35mm film-
strip advance mechanism.
Hand-held push-button. Al-
lows complete freedom of
movement. Speaker con
stand wherever he wishes,
or even sit with the audi-
ence- For use with all View-
lex filmstrip projectors (il-
lustrated here with V-25C).
US - V-44S
►
It;
For single -frame filmstrip.
The ideal budget-priced
filmstrip projector. Clear,
sharp projection; brilliant
illumination; simple to oper-
ate. Cannot tear film. Mod-
el V-4S 150 -watt convec-
tion cooled. Model V-44S
300-watl motor fan cooled.
2", 3", 5" and 7" focal-
length lenses available.
V-2C • V-22C
For 35mm filmstrip single
and double frame, vertical
and horizontal pictures,. 2x2
and Bantam slides, any
type mount. Change from
filmstrip to slides in sec-
onds. V2C-J50-watt, V-22C
—300-watt motor fan cool-
ed. V-25C-500-watl motor
fan cooled. 3-5-7-9-11 inch
lentet.
iVo/M Ltttgeit Bxt&aa/e
For 35mm filmstrip single
and double frame, vertical
and horizontal pictures.
Takes 2'*%l" and bantam
slides in any type mount
intermixed. New refrigera*
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cooled. 5 inch F/3.5 Pro-
fessional lens. Automatic
take up reel and optical
magnifying pointer. 3, 5, 7,
9, 11 inch lenses available.
V-1000
For 35mm filmstrips and
2" x2" slides. 1000 Wolt
fan cooled. Perfect for au-
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and wherever unusually
large pictures must be pro-
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35-01
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EdScreen & AVCuide — February, 1957
65
I
■
COLORSLIDES
1.
FILMSTF
nps
■
Producing filmstrips in color?
Your prints are only
as good as your masters
. . . and your masters
are at their best when
we make them
FRANK HOLMES LABORATORIES
7619 SUNSET BOULEVARD
LOS ANGELES 4 6, CALIFORNIA
Write lor brochure
Classroom TV at Fisk
a\
COMPIETE
MOTION PICTURE
LABORATORY
FACILITIES
PRINTING
PROCESSING ' RECORDING
All 1 6nitT\ motion picture
and 35mm slide and film
strip service — radio transcriptions
.^^^
FILM SERVICE
FILM PRODUCTION
FISK University, Nashville, Tennes-
see has inaugurated a closed-circuit
instructional television program.
Part of an extensive new academic de-
velopment schedule, the teaching by
television over the university's closed-
circuit system is designed to improve
the quality of instruction and to stimu-
late scholastic achievement by making
its courses more widely available.
The majority of the courses to be
televised are of the large enrollment
or multi-section variety such as survey
courses for freshman students. TV will
also be used in small-class situations
having lecture demonstrations where
minute or microscopic objects are to be
observed.
In addition to a completely equipped
TV studio, a major innovation will be
extensive use of classroom program
origination. The unattended classroom
TV cameras were developed by and in-
stalled with the assistance of the TV
equipment manufacturer. General Pre-
cision Laboratory of Pleasantville, New
York.
The adjoining campus of the Me-
harry Medical College has also been
linked by closed-circuit with the view-
ing of surgical operations by students,
interns and the resident staff especially
in mind. Complete program flexibility
is achieved through the ability to origi-
nate programs at any point in the
system's coaxial cable distribution.
Basic equipment for the classroom
TV installation consists of four vidicon
cameras and a switching unit for push-
button selection to follow classroom
action. A total of 28 receivers will be
located in ten classrooms and in Study
Centers in five residence halls to bring
students educational programs which
are not a direct part of class assign-
ments. In one of the university's audi-
toriums, seating 300, a GPL television
projection system will throw pictures
up to 16 feet in width on a large screen.
Each classroom will be equipped
with two 24" receivers to accommodate
25 to 30 students for ideal viewing con-
ditions. A large Chemistry Building
classroom will have four receivers to
give close-up views of experiments and
demonstrations taking place in the
front to students seated in the rear por-
tion of the room. Still another receiver
will enable students, teachers, and visi-
tors in the Experimental Nursery
School to watch the activities and be-
havior of small children without being
seen. A small camera mounted unob-
trusively on one of the walls relays the
picture information.
With present enrollment at approxi-
mately 800, and an anticipated opti-
mum enrollment of 1200 by I96I, no
single facility on the campus is large
enough to accommodate the entire stu-
dent body. However, by using all the
classrooms and study centers joined by
the closed-circuit loops, all the students
can see a televised program at the
same time.
224 ABBOTT ROAD
EAST LANSING^ MICH.
Dr. Vivian Henderson of the Department of Economics at Fisk University lectures to
class in originating room while a much larger number of students receive the instruc-
tion simultaneously in other classrooms equipped with television monitors. A student
aide in the foreground is ready to switch cameras in following the movement of the
professor.
66
EdScreen & AVGuide — February, 1 957
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EdScreen & AVCuide — February, 1957
• Screen will not pull off roller
• Screen will not lower beyond full
picture size
• Roller will not sag or warp
Young or inexperienced helpers can cause seri«
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not with the new Radiant "EDUCATOR" Wall
and Wall-Ceiling Screens! Radiant engineers
have fully anticipated the rough usage to which
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NAME •
67
editorial
Books
and
Brotherhood
Brotherhood VWeek
February t7-24
You probably can't see that there's any connection
between the love of books and Brotherhood Week.
There probably isn't any, logically; but the ideas were
thrown together when I began thinking about Brother-
hood Week and its implications for the use of films and
other audio-visual media.
The book-loving part I must explain first. Just the
other day I saw it again stated as a worthwhile teaching
objective: "To develop in boys and girls a love of
books." You've seen such statements, I'm sure. They're
variously worded and are included among the pur-
poses of English and Language Arts teaching, or as
one of the objectives for school libraries. It bothers
me; it just doesn't make sense. A book isn't something
to love, any more than a roll of film, or a reel of tape,
or a phonograph disc. Wouldn't it be ridiculous to set
down as a worthwhile teaching objective; "To develop
in boys and girls a love of television programs!"
Something's wrong when people think of worship-
ping a medium of communication! A film is so many
feet of cellulose acetate with images printed on it. A
book is so many pages of paper with words printed on
them. Neither a book nor a film, per se, is worthy of
anyone's affections.
The importance of a film, a record, a radio or tele-
vision program, a book, comes only when it carries a
message to people, and when something luorthwhile
happens to those people as a result of that message
getting through. Audio-visual materials are powerful
means of getting messages through to people to achieve
worthwhile objectives.
Brotherhood Week, February 17 to 24, should re-
mind us of objectives for human behavior toward
which all Americans can strive, and toward which all
American institutions should aim. Bernard Baruch
calls attention to the unfinished job in these words:
"There can be no second-class citizens in America. As
we expect each man, black and white, Jew and Chris-
tian, native and foreign born to bear the responsibili-
ties of citizenship, so we demand that each share in its
rights and privileges and we seek that all shall live
in mutual respect, understanding and friendship."
The achievement of brotherhood is an unfinished
job. Brotherhood is a feeling for all other people; it's
an attitude; it's a way of behaving in relation to people
who are different. Improving human relationships
is a continuing objective for all teaching; and this
goal is a continuing challenge and opportunity for the
greater use of audio-visual materials.
There are many motion pictures, filmstrips, records
aimed directly toward brotherhood objectives. But
possibly even more important are those materials
which indirectly can and do influence attitudes and
feelings toward minority groups. Teachers and all
group leaders, in their selection and use of audio-visual
materials for whatever purpose, should be especially
alert to those materials which indirectly provide won-
derful examples of good human relationships, which
show people of different race and creed and national-
ity living and working together in mutual respect and
understanding. Vivid examples, indirectly shown, can
provide messages that get through and influence people
and their attitudes.
These were some of the things that came to mind
when I thought about Brotherhood Week in 1957.
Certainly no objectives could be more worthwhile than
the elimination of prejudice and the establishment
universally of ideals of brotherhood and justice. Film
and other audio-visual media have a most important
job to do in working to achieve those objectives. In
fact, film and other media are only important when
they do help to achieve such worthwhile objectives.
Paul e. Reei
68
EdScreen & AVGuide — February, 1 957
UFB FlLMSTftlPS IN COLOR
($6.00 each; only $5.00 when four or more color
filmstripB are ordered at one time)
THE EPIC OF MAN
1. Man Inherits the Earth*
2. Stone Age People of Today*
3. The Dawn of Religion*
4. A Stone Age Faith Today*
5. A Mesolithic Age Today*
THE WORLD'S GREAT RELIGIONS
6. Hinduism*
7. Buddhism*
8. Confucianism and Taoism*
9. Islam*
10. Judaism*
11. Christianity*
THE WORLD WE LIVE IN
12. The Earth Is Born*
13. The Miracle of the Sea*
14. The Face of the Land*
15. The Canopy of Air*
16. Reptiles Inherit the Earth*
17. The Age of Mammals*
18. Creatures of the Sea*
19. The Coral Reef*
20. The Desert*
21. The Arctic Tundra*
22. The Rain Forest*
23. The Woods of Home*
24. The Starry Universe*
THE HISTORY OF WESTERN CULTURE
25. The Middle Ages*
26. Renaissance Venice*
27. Age of Exploration*
28. The Golden Age of Spain*
29. The Protestant Reformation*
30. France in the 18th Century*
31. 18th Century England*
32. The American Revolution*
THE WORLD OF THE PAST
33. Ancient Egypt*
34. Athens*
35. Peking— The Forbidden City*
36. Heritage of the Maya*
37. The Incas*
AMERICAN PROFILE SERIES
38. The Capitol— Symbol of Our Nation*
39. The Opening of the West*
40. National Parks — America's Wonderlands*
41. American Transportation — Horseback to Jet*
ART— SCIENCE— NATURAL HISTORY
42. Giotto's Life of Christ*
43. Michelangelo — The Sistine Chapel*
44. Four Great Churches*
45. The Atom*
46. The Air Age*
47. Metamorphosis — How Insects Change Form*
UFE FILMSTRIPS IN BLACK-AND-WHITE
($2.50 each; only $2.00 when four or more black-
and-white filmstrifre are ordered at one time;
special prices for a complete series ordered at one
time; no substitutions)
48. The United Nations Organization
AMERICA'S HERITAGE SERIES
49. Emerson's New England*
50. Connecticut River*
51. Houses, U.S. A.*
52. Theater — From Ritual to Broadway*
53. Series complete — only $6.75
NEWSFRONTS OF THE U. S.
54. The Navajos
55. Port of New York
56. Our Underwater Defense
57. Weather
58. Atoms for Peace*
59. Series complete — only $8.50
NEIGHBORS NORTH AND SOUTH
60. Alaska
61. Hawaii — — ■— —
62. Mexico
63. Canada
64. The Arctic
65. Series complete — only $8.50
NEWSFRONTS OF EUROPE
66. Britain 1953
67. France— The Difficult Era*
68. Germany — A Giant Awakened*
69. Italy
70. Yugoslavia
71. The People of Russia*
72. Series complete — only $10
AFRICA AND THE NEAR EAST
73. Africa — Continent in Ferment
74. South Africa and Its Problem
75. The Suez Cana!
76. Israel
77. Iran
78. Saudi Arabia
79. Series complete — only $10
NEWSFRONTS OF THE FAR EAST
80. Japan
81. India -
82. Korea
83. Indo-China
84. The New Indonesia
85. Series complete — only $8.50
*Titles starred have lecture guides; reprints of the
Life articles in the case of the "Epic of Man,"
"Great Religions" and "World We Live In" series.
NOW... IN UUi'S OWN
Color
filmstrips
. . . THE FIRST FIVE TITLES
IN "THE EPIC OF MAN"
To make many of Life's pictorial essays even more useful to
educators and educational groups, its Editors have reproduced
this material in the form of exceptionally fine color and black-and-
white filmstrips; those in color are based on Life's major essays
in the fields of history, art, science and religion; those in black-
and-white are prepared from Life's photographic reports on the
current world scene.
Just completed are five new color filmstrips based on Life's
current series, "The Epic of Man"— and Life will release other
chapters in this series as fast as they can be produced.
These strips— and Life's other color filmstrips— cost just $6.00
each; only $5.00 when four or more color filmstrips are ordered at
one time. Black-and-white filmstrips are $2.50 each; only $2.00
when four or more black-and-white filmstrips are ordered at
one time. Even lower prices are offered when a complete series of
black-and-white filmstrips is ordered.
To order Life Filmstrips, just check the complete list of titles,
fill out the coupon below— circling the numbers corresponding to
the titles you want— and mail. No need to send money with your
order— we will bill you after you receive your filmstrips. (All Life
Filmstrips are 35mm, single-frame.)
filmstrips 9 Rockefelkr Plaza, New York 20, New York
Please send me the LIFE Filmstrips I have circled (numbers correspond to titles
at left).
1 2 3 4 5 6 7 8 9 10 11 12 13 14 15 16 17 IS 19 20 21 22
23 24 25 26 27 28 29 30 31 32 33 34 35 36 37 38 39 40 41 42 43 44
45 46 47 48 49 50 51 52 53 54 55 56 57 58 59 60 61 62 63 64 65 66
67 68 69 70 71 72 73 74 75 76 77 78 79 80 81 82 83 84 85
color filmstrips at $6.00 each
($5.00 each if four or more)
-black-and-white filmstrips at $2.50 each
($2.00 if four or more; special prices
at left when a complete series is ordered)
D Send free catalog describing all titles D I enclose $
n Please bill me
NAME AND TITLE-
SCH(X)L OR GROUP-
-ZONE-
-STATE-
EdScreen & AVCuide — February, 1957
69
AUDIO-VISUAL CENTER, WAYNE COUNTY LIBRARY. The quarters ore in a typical
store frontage, which is reported "quite successful."
THIS AY
by ALBERT L. GOLDBERG
Assistant Professor,
Audio-Visual Education
Wayne State University,
Detroit, Michigan
and CHARLES H. JESSEN
Director, Audio-Visual Center
Wayne County Library
Phyllis Talbot handles over-the-counter film requests. Mr. Missig is handling a phone
request in the background.
Charles Worlond and Williom Miller, Wayne County Board of Education Instructional
Materials Consultants, ore talking with Charles Jessen (right). Director of the Audio-
Visual Center.
WiiH JUST AN IDEA and two reels of
a C;ivil Defense film the Wayne
County Library began the opera-
tion of the Audio-Visual Center in Au-
gust, 1953, to serve tlie audio-visual
needs of the out-county area surround-
ing Detroit, an area comprising some
750 schools and a total population of
approximately 800,000. To start the
operation about 300 square feet was
allocated in the rear of one of tlie
twenty comity branch libraries.
In the spring of 1953, a few months
before the Wayne County Library Au-
dio-Visual Center was begun, the
Wayne County Board of Education
had appointed the first of two audio-
visual consultants. They were to work
principally with teachers in the out-
county area to improve utilization of
audio-visual instructional materials.
The library and the board of educa-
tion have continued to work closely
to improve instruction and education
in the county and, since 1953, a large
ineasure of progress can be observed
not only in the extension and improve-
ment of services provided by the .Au-
dio-Visual Center, Wayne County Li-
brary.
Starting with one professional per-
son with an audio-visual background
in school work, the staff has grown to
four. In addition to the director,
Charles H. Jessen, the Center now has
a full-time secretary, a booking clerk,
and a filmstrip inspector. .As of lune,
1954, the Center occupies its own
building of some 1100 square feet, in-
cluding a storage basement. But the
Center's growth and development in
service are more important than the
space it occupies.
Within the structure of the branch
libraries the .\udio-Visual Center has
worked intimately with the community
CENTER SERVES THE WHOLE COMMUNITY
it serves. This community consists of
all public, private, and parochial
schools, and several hundred adult
community groups, clubs, and organi-
zations in the Wayne County area out-
side of Detroit. The Center's services
are also available to a nimiber of
county institutions.
.Approximately 80 per cent of the
.\udio-Visual Center's films are used by
schools for instruction. The films may
be picked up at the Center or mailed
to the user. For classroom use, films
are usually booked for a three-day pe-
riod. Thus, a teacher or group leader
can preview the film, use it, and pos-
sibly re-use it in the time allotted. If
the user can arrange to pick up and
return materials to the Center, a week's
loan is possible with no additional
cliarge. .At the present time, about 50
per cent of the circulation is on a
"pick-up and return" basis.
.\s this flexible service has become
known to the community, users have
been requesting the Center's materials
on a one to three week advance notice.
Since many fdm sources book a year
ahead of use, the Center's scheduling
and circidation organization works to-
ward more realistic planning and more
effective use of instructional films.
Helping to make more films available
when needed is accomplished by use
of phone contact. Teachers can call
directly into the Center and in 95 cases
out of 100 they can be assured of re-
ceiving their films when needed. Or-
ders for schools are handled only
through the Center while community
groups may order through the Center
or the branch libraries.
The Wayne County Library, Audio-
Visual Center, selects films for its col-
lection on a cooperative basis where
possible. -Assisting in making decisions
in this connection are the consultants
from the Wayne County Board of Edu-
cation, and many administrators and
teachers from the county. \ special
group of branch libraries has been or-
ganized to assist in the selection of
films on the adult level. Films which
are ultimately made available repre-
sent those which are considered the
best from a wide range of viewpoints
and subject matter interests.
Keeping the .schools and community
organizations informed as to available
materials is a large and important serv-
ice. Through direct mailings to schools
(Continued on page 97 j
Here Richard Missig, film inspector at the Audio-Visual Center, is handling recently
returned films.
A local teacher requests and gets a film from Dorothy Prince, Audio-Visual Center sec-
retary.
Here a group of rural post office drivers see a driver safety film ot the Audio-Visual
Center. This is typical of community groups served by the Center.
by IRENE F. CYPHER
Associate Professor of Kiliieatioii, Department
of Comninnioition Arts, New York University
"Free Americans Establish a New Notion'
P
EKSPECTIVE VIIR
FOR MANY YEARS cvcry artist has
known that the key to a painting
which has meaning is to be found
in the skillful use of perspective. So
he strives to depict objects and people
in a relationship which serves to give
depth and meaning to his picture, and
which also enables his viewer to recog-
nize and understand the scene por-
trayed. If we can grasp something of
the importance which adherence to the
laws of perspective gives to a painting,
it will be helpful in our selection of
the types of materials needed for use
with pupils in our classes today. We
need materials which help these pupils
to grasp the meaning in depth of
things and events; materials which
provide them with a yardstick for
measuring the value of happenings
and which serve to present these events
in relation to people past and present.
Now today's pupils are decidedly
"eye-minded." It is not enough to tell
them about places and events — they
want to see for themselves. It is not
sufficient for them merely to read
about things in books. The printed
word alone does not conjure up com-
plete pictures for those whose learning
is as yet meager, and perhaps even
sadly lacking. They need to have vis-
ual evidence before their eyes in order
to gain perspective for their reading
and also to serve as incentive to fur-
ther study of any kind. In keeping
with this fact it has been interesting to
watch the preparation and develop-
ment of a valuable set of filmstrips in-
tended to serve as such visual evidence.
Called "The Pageant of .America Film-
strips" and produced by Yale Univer-
sity Press Film Service, the series has
been five years in the making and is at
last complete with the recent appear-
ance of the final six units.
As a set of filmstrips they are both a
challenge and an answer to this prob-
lem which faces every teaciier, namely
that of making learning interesting
and meaningful. Let me tell you why
I think so and see if you agree with
me.
By way of introduction you need
the following facts: The Yale Univer-
ity Press, through its Film Service, pi-
oneered in creating autlientic visual
history materials with The Chronicles
of America Photoplays. In the same
tradition of attention to accuracy and
substance, it has now provided us witli
tliirty black and white filmstrips and
related teacher's guides correlated to
every important piiase of the story of
the development of .America. The
Board of Editors consists of Ralph H.
Gabriel of the Department of History
at Yale; William H. Hartley, Chair-
man of the Audio-Visual Committee,
National Council for Social Studies;
Clyde M. Hill, previously Chairman of
the Yale Department of Education and
currently Director of the Yale Univer-
sity-Fairfield Study of Elementary
Teaching; and May Hall James, De-
partment of Social Studies, New Ha-
ven State Teachers College. Many
noted authorities and specialists as-
sisted as associate editors.
The basic pattern of the filmstrips
is a chronological one, starting with
the story of the American Indian and
continuing on through days of French
and Spanish exploration, English col-
onization, struggle for independence,
westward expansion, the War Between
the States, the period of reconstruction
and on to the growth of .American de-
mocracy and the rise of America as a
world power. Each strip is accom-
panied by a Teacher's Guide which is
actually a rich supplementary inform:i-
tion source, and whicli in many cases
provides interesting facts not always
included even in texts. The pictures
selected for use in the filmstrips in-
clude a wealth of rare source material
drawn from the resources of many mu-
seums, libraries, historical societies and
print collections. Topics and informa-
tion included were determined after
help and advice were obtained from
some sixty state and municipal boards
of education throughout the country.
There are forty frames in each strip,
basically planned and intended for use
in the social studies program. The
72
EdScreen & AVCuide — February, 1 957
■■E^H
WKKtm
Lincoln,
reelected
in 1865, was
. determined
;; to bind up
; the wounds
of a wor-tom
notion.
4
1
"Westward to the Mississippi"
'Union and Reconstruction"
I
EilRlllllli-THItOllliH riLHSTKirS
F
series is thus a visual resource refer-
ence shelf of material pertaining to
our country, our social, economic and
cultural growth and progress; the
effects of the machine age, and the de-
velopment of America as we know it
today.
What does all this mean for tlie
classroom teacher, for the curriculum
consultant, for the audio-visual coordi-
nator, for the interested school admin-
istrator, and most of all for the pupil?
It means essentially that each and ev-
ery one of them has at his finger tips
something that is needed if we are to
study effectively and really grasp, in a
deep sense, the significance of Ameri-
can history and the social sciences. It
means that each and every one of them
has a collection of first-hand docu-
mentary evidence on which to base ex-
amination, consideration and discus-
sion of the forces that have molded
and contributed to our American way
of life.
First reactions began to come in
while the series was still in production,
for it was released in units of six film-
strips at a time. As audio-visual ex-
perts will be interested to know, these
reports stated that the strips were tech-
nically well done and were being used
to introduce, to summarize, to aug-
ment and to review subject content.
This was a healthy sign, for it meant
that there was a potential range of
utilization that allowed the individual
teachers to use them to meet particular
class needs.
Initial teacher reactions, substanti-
ated by continuing reports from the
field, indicate that teachers do indeed
find "The Pageant of America Film-
strips" to be a part of the warp and
woof of social studies. But because the
content is broadly inclusive it also has
value for correlated study in areas of
science, English, safety education, con-
servation, economics, world geography
and citizenship education. In other
words, this is good solid curriculum
meat. The filmstrips provide some-
thing which Allan Nevins, in "The
Gateway to History," page 3, says is
the essential utility of history, namely,
"It (history) enables communities to
grasp their relationship with the past
and to chart on general lines their im-
mediate forward course. By giving
peoples a sense of their continuity in
all their efforts, and by chronicling
immortal worth, it confers upon them
both a consciousness of their unity and
a feeling of the importance of their
achievement."
Last, and by far the best of all,
pupils have actually gone on record
as finding the pictures interesting as
representatives of reality; and of being
something to which they could turn
to find answers. Actual tests in various
cities indicated conclusively that pupils
EdScreen & AVGuide — February, 1957
responded favorably to the wealth of
detail and feeling of authenticity. Per-
sonally, I think comments from two
Buffalo pupils are classics: "I got a
kick out of seeing the name 'Cadillac'
applied to a person," and "I like
Champlain's own drawing of the en-
counter witli the Indians." Such com-
ments are not teacher-directed; they
come from the mind and vocabulary
of the pupil himself. And this is what
we want — pupils reacting to materials
in terms of their own experiences and
feelings. If filmstrips will do this I,
for one, say they are good and should
be in our classrooms.
In basic editorial approach this film-
strip series is much like The Pageant
of America volumes. Each strip, like
the individual book, is a unit in itself;
each strip is a record of an adventure
or episode; taken as a whole the series
is almost encyclopedic. That is its chal-
lenge to a teacher — a challenge to be
skillful enough to use the part which
will whet pupil appetites and stimu-
late them to go ahead on their own.
The answers will be given by the
pupils in terms of deeper appreciation
for the fact that history has been a
living thing and is still living. Why
not try for yourself, and see what these
filmstrips will do for your own pupils'
perspective on learning?
73
THE BASIC THESIS of this article— that
tliere are important relationships
between audio-visual communica-
tion and college libraries — is based on
two assumptions. The first is that im-
portant ideas are being expressed, and
in many cases expressed better,
through ways other than the printed
page. The second assumption is thai
college libraries are concerned with
making available ideas, regardless of
media.
Please do not misunderstand — there
is no intention of belittling the im-
portance of books. On tfie contrary,
growth in use of audio-visual materials
is usually accompanied by a growth in
use of printed materials, and books can
do many things better than these other
materials.
The modern college or university is
finding an increasing number of valid
reasons why it should spread its in-
fluence to the people of all age levels
in the community it serves. Such in-
stitutions are finding audio-visual aids
of great assistance in this spreading of
culture to the community. In many in-
stances, institutions are finding these
newer means more appropriate ve-
hicles for ideas. Professors, researchers,
and students, as scholars, need to get
at ideas in the best form available.
The task of the scholar is sufficiently
difficult without providing, as stum-
bling blocks, unnecessary limits to best
available means to ideas. Professors,
as teachers, are obligated to use as in-
structional tools the media most ap-
propriate to the idea being taught.
The college professor, who once used
primarily lectures, texts, and reference
reading, is finding it necessary to use
other instructional devices. One reason
for this is that more material needs to
be covered, and deeper insights need
to be gained. Another reason is that
as colleges attempt to educate larger
and larger masses, other mass media
are proving more effective. Still an-
other reason is that as goals of educa-
tion change, the means of education
must change. By the same token, stu-
dents as learners and as the future
leaders of our country are entitled to
deal with ideas in the very best form
our technology and economy can pro-
vide. Because scholars, instructors and
students need to get at ideas in the
best and most appropriate form possi-
ble, it is then reasoned that our col-
leges and universities want to provide
College
Libraries
Need
Audio-Visual
Materials
by A. MONTGOMERY JOHNSTON
This article is reprinted with permis-
sion from the September 15th issue of
the "Library Journal." Author John-
ston is Associate Professor of Educa-
tion nf the University of Tennessee,
Knoxville.
the ideas in the best and most appro-
priate form possible.
Let us consider for a moment the
full scope of audio-visual aids and
services needed on a college or uni-
versity campus:
(1) Selecting, purchasing, housing, or-
ganizing, providing for preview,
auditing, or display and circulat-
ing tapes through:
Record collections (disc, tape, and
transcription)
Microfilm collections
Filmstrip and Slide (2" x 2" and
314 "X 4") collection
16mm film collection
Flat picture collection
Map, chart and poster collection
Objects, specimen, models (mu-
seum type materials)
Paintings, etchings, etc.
(2) Making and/or assisting instruc-
tors to make teaching aids.
{%) Maintaining and circulating au-
dio-visual equipment and opera-
tors.
(4) Providing consultant service to
instructors on the improvement of
teaching through audio-visual
aids.
(5) Providing instruction of the gen-
eral student in an understanding
of and ability to use audio-visual
aids.
(6) Providing instruction of students
specializing in the details of audio-
visual communication.
What is the relation of tlie college
library to all these audio-visual mate-
rials and services? First, most college
libraries are already involved to a
limited degree. Many provide micro-
film services. Others provide numerous
displays of various arts and crafts.
Many house collections of flat pictures,
charts, maps. Still others have collec-
tions of recordings, as well as large
and small slides. A few college and
university libraries provide their in-
stitutions with a complete audio-visual
service including the six kinds of serv-
ices previously listed. The University
of Omaha is an example.
A second jjoint in considering the
relation of the college library to audio-
visual aids is that the library wants
the aids and services to be provided
for its professors, scholars, and stu-
dents in the best way possible in its
institution. In other words, the library
wants that part of its institution to do
the job that has the personnel who are
trained and interested; that has or can
get the money to do the job; and that
has the space and facilities to do the
job.
A third point in the relation of
audio-visual aids to the college li-
brary is that, other factors being
relatively equal, the library is inter-
ested in providing for its clientele a
one-stop service. A service where stu-
dents and staff can track down ideas
in various forms or media without
having to shuttle from building to
building.
A fourth point is that librarians
have many understandings and skills
about handling printed materials that
will readily transfer to the handling
of audio-visual materials. Such skills
as using selection aids, processing, cata-
loguing, and circulating materials, for
example. Librarians do not, as a rule,
however, have certain other skills and
understandings which are desirable,
such skills as operation and mainte-
nance of equipment, understandings
of media possibilities and limitations,
how to fit instructional aid to teaching
methodology, production techniques
for aids not commercially available,
and how to instruct the general and
special student in audio-visual com-
munication.
(Continued on Im'ie 9li)
74
EdScreen & AVCuide — February, 1 957
...now let's pick the right 16nini sound projector
Educational leaders who know the value
of films as a teaching tool Icnow, too,
how important the right projector is.
Here are some of the questions they
ask — and answers that can help you
make a wise choice.
1 . Is It easy to set up? You'll want
a machine that can be handled confi-
dently by many people, including inex-
perienced operators. Try the Kodascof)e
Pageant 16mm Sound Projector. Hinged
reel arms, with attached drive belts, fold
quickly into place. Even a novice can
follow the threading path, printed on
the machine. This makes for smooth,
sure starts . . . every time.
2. Are the pictures bright and
sharp? You don't have to be satisfied
> with washed-out pictures, even in hard-
|to-darken rooms. The Pageant's special
Super-40 Shutter puts 40% more light
[on the screen at sound speed than ordi-
I nary shutters. You get sharp images, full
of sparkle and important detail ... the
kind of pictures that catch and hold at-
tention on the screen.
3. Can it use the full range of
sound on the track? Sound-track
sound, not projector noise, is what you
want. And you get just that from a
Pageant because you have a complete
sound system — true-rated amplifier, well-
baffled speaker, and separate base and
treble controls. And the Pageant's nylon
gears give you whisper-quiet operation.
4. Is it always ready when and
where wanted? Pageants are lithri-
cated for life. This ends the most com-
mon cause of breakdown and keeps
maintenance to a minimum. And a
Pageant is easily portable — ready for use
anywhere, at a moment's notice.
For a complete demonstration of how
a Pageant can help you make the most
of every showing, visit a nearby Kodak
Audio-Visual dealer. Or write us for de-
tails. No obligation, either way.
P. S. With the addition of Kodak's exclu-
sive Bi-Focal Lens Converter, any Pageant
can be used in a small or large room and still
provide the right-sized screen image.
['
EASTMAN KODAK COMPANY KeJ^^4,N.Y.
Please send me complete information on the new Kodascope PAGEANT
16mm Sound Projectors ond tell me who con give me a demonstration,
understand I am under no obligation.
NAME_ TITLE
ORGANIZATION
STI1EET_
(Zonal
lEdScreen & AVCuide — February, 1957
75
an excerpt from the book
The following "article" is excerpted
with permission from the book "How
To Use Audio-Visual Materials" by
John W. Bachman (Association Press,
291 Broadway, New York 7). This. in-
expensive little book (price: $\) is an
excellent guide to the why and how of
uiidto-vtsual use, one all group leaders
— in church, school and community —
should know about.
ESSENTIALLY, audio-visual materials
can be helpful because of one basic
characteristic: they can provide sen-
sory experiences. Whether they are of-
fering a new experience or recapturing
a forgotten one, they may convey,
through eyes and ears, a more realistic
and vivid impression than words alone
are likely to create or recollect, 's
Vou may, for example, extend a per-
son's environment by acquainting him
with places and customs miles or cen-
turies away. Much of the current
front-page news is date-lined from
parts of the world few of us have vis-
ited; both Jewish and Christian heri-
tages have geographical, historical, and
cultural foundations foreign to most
of us. Good pictures and films can
bridge the gaps of space and time with
a realism beyond the descriptive power
of the word.
Learning to know people usually re-
quires more than reading about them.
Neither physical descriptions nor bio-
graphical data are adequate to com-
municate personality. Through radio
and television, tape and film, your
group may become acquainted with
persons otherwise scarcely known to
them. Parents and teachers can use
the same means to observe children at
various ages A series of films portray-
ing the activities of adolescents will
help older leaders to remember that
behavior which appears to be very un-
usual may instead be typical.
-As the armed forces have learned
froni careful research, skills may be
taught more effectively by showing how,
rather than by telling how to perform
them. Whether you are training young
people to drive a car, or older men to
be church ushers, or children to make
lantern slides, there are films, film-
strips, models, or mockups for your
purpose.
More complex experiences are the
actions which bring us into relation-
ship with other people. Here, too,
there are "packaged" materials in the
form of films or recordings which por-
tray many different situations. Citi-
zens facing problems in their own lo-
cality may thus study the efforts of
groups elsewhere to meet similar issues.
Or, instead, you may wish to under-
take field trips and personal interviews,
which are closer to being first-hand ex-
periences. You may also consider en-
couraging your group to engage in
forms of creative drama, such as psy-
cho-drama or socio-drama, which enact
common personal and social experi-
ences. These may involve participants
to the point that they are scarcely re-
moved from original life-experiences.
Some Are Substitutes
All the experiences above are, in
some sense, substitutes. They are not
original and unedited but somewhat
contrived and selective. These charac-
teristics give them certain advantages
over most firsthand experiences:
1. They are most likely to be avail-
able at the time desired.
2. They are likely to be more com-
prehensive. By careful selection a doc-
umentary film or recording may pack
into thirty minutes the high points of
hours and days of direct observation.
3. They may make possible a sense
of perspective seldom achieved in di-
rect participation. A person who is
hesitant to discuss his own situation,
after seeing a relevant film may be
willing to discuss what appear to be
the problems of another and gradually
come to realize that they are his own
also.
Some Are Firsthand
It is not enough, however, to say that
audio-visual materials provide vicari-
ous experiences. Many of them, be-
cause of their form, provide new,
firsthand experiences. Charts and dia-
grams may visualize relationships in
16
EdScreen & AVCuide — February, 1 957
original and distinctive ways, A dra-
matic production or animated film
need not merely represent an histor-
ical event; it may artistically create an
L event or suggest new interpretations of
' historical events.
All Are Attractive
The very fact that audio-visual ma-
terials are experiences in sight and
sound makes them attractive. Every
teacher who has shown motion pic-
tures in a classroom has observed that
passers-by often ])ause at an open door
and occasionally even slip inside. Few
lecturers add members to their classes
in this way! Human nature makes
sensory experiences attractive. Most
people prefer, when possible, to see
actual mountains, or at least pictures
of mountains, rather than the mere
word, "mountains."
This attractiveness makes audio-vis-
ual materials suspect among some aca-
demic purists who seem to maintain
that education must be dull to be val-
id. Admitting that learning is far
more than the pursuit of entertain-
ment, most educators and virtually all
students believe that there is often a
direct relationship between attractive-
ness and effectiveness of teaching. In
the case of audio-visual materials the
same characteristic which makes them
distinctive and attractive, their ability
to provide sensory experiences, also
makes them valuable in the learning
process.
How They Contribute
Experiences provide a foundation
for learning. To learn, a person must
be able to classify his experiences and
be able to generalize upon them; he
must be able to translate objects and
actions into concepts which will allow
him to reason, to formulate attitudes
and convictions. But first, he must
have the experiences. To climb into
the atmosphere of abstraction he must
have a solid point for his take-off. The
child who prayed, "Give us this day
our jelly bread and lead us not into
Penn Station" was simply unable to
leap from nowhere to abstraction such
as "daily" and "temptation."
Does this imply that audio-visual
materials are usefid only for children
and illiterates? After we have devel-
oped a fairly comprehensive vocabu
lary, are concrete experiences unnec-
essary? Not so long as words can be
misunderstood or misused. Long-
known aiid frequently used words
often need reorientation. Such a com-
mon term as "loyalty" may have one
connotation for an army officer, an-
other for a teen-age member of a New
York street gang, and still another for
a poet. "Love" has been portrayed in
terms of moonlight, roses, and tooth
paste until it is difficult to attach any
deeper significance to the word with-
out reorientation. The same can b-
said about freedom, justice, power,
peace, sin, salvation, and many others
you can list. So much has been writ-
ten about the causes and effects of juve-
nile delinquency that an unaided
group discussion may bog down in jar-
gon. A film, however, depicting the
struggle of a child who feels unwanted,
will restore focus to the problem. Af-
ter watching the child's confusion,
along with efforts toward rehabilita-
tion, members of a group are less likely
to have difficulty in finding meaning-
ful terminology. Common experiences
contribute to common understanding.
Similar reorientation is needed to
combat the use of words in stereotyp-
ing. Most .Americans know there is a
"migrant |)roblem" but how much is
known beyond this? Films and record-
ings of the experiences of migrant fam-
ilies reveal their needs as people and
not just their classification as census
figures. This power, of course, is a
two-edged sword; concrete presenta-
tions can be used to perpetuate stereo-
types as easily as to destroy them, as
witnessed by the habitual portrayal in
the mass media of certain minority
groups in nothing but servile posi-
tions. Stereotyping of ideas may be
perpetuated in the same way; confin-
ing illustration of the term "immor-
ality" to a scene in a bar may reinforce
a narrow view of a comprehensive
term. To communicate accurately the
meaning of an abstraction usually re-
quires more than one concrete refer-
ence, and extremely careful selection
of those which are used.
Audio-visual materials with their
sensory experiences provide, therefore,
not only a point of departure but also
a point of return for the learning proc-
ess. Both are needed regularly. Dr.
Edgar Dale of Ohio State University
explains:
Learning is a process in which the con-
crete and the abstract interact. We move
from the concrete to the abstract and back
again to the concrete. It is a shuttling
back and forth in which generalizations
help us to understand new concrete ex-
periences and the concrete experiences in
turn help us to enlarge or refine our gen-
eralizations.*
A child accidentally touches a heated
iron and learns the meaning of the ab-
straction "hot." If the original experi-
ence is vivid enough he may be able to
apply the abstraction to other concrete
expressions of "hot," such as a lighted
match. Still other experiences will la-
ter allow him to define the meaning of
the word.
DO YOU HAVE
A "DEAD
SUBJECT?
Even if you have a "dead" subject,
you can bring it to life with the Pride Electric
Pointer.
Now, we don't claim to raise any old
Pharoohs out of their pyramids, but we do
guarantee that more life can be brought to
any lecture platform with the use of the Pride
Electric Pointer.
Pride Electric Pointer is a small, light-
weight, entirely portable instrument in the
form of a flashlight that projects an orrow-
shaped image >■ (not just a flashlight
beam) up to a distance of 98 feet. Aside from
telescoping your arm or making a 90-yard
dash in a panting split second, this is the
simplest medium available to you (or focusing
audience attention on any visual display.
Seme people use old-fashioned wooden
pointers; and there have been optical pointers
in the post, but they were surfeited with en-
cumbrances—long wires, transformers— which
served to tie down and hinder the full expres-
sion and ease of the lecturer. The unique
arrow shape is designed to eliminate any pos-
sible diffusion of shape or image. Powered
with two ordinary flashlight batteries. Pride
Electric Pointer has no transformers, no wires,
no burn-outs. It obviates crawling on all fours
around a lecture room in search of plugs or
outlets.
* Audio -Visual Methods in Teaching.
Copyright 1954 by The Dryden Press, Inc.
Used by permission.
New, the regular price of the Pride
Electric Pointer is $18.45, but during this
limited 15-day introductory offer, it's
yours for only $14.76 plus postage and
c.o.d. fee; or enclose check with your
order and we pay postage. Take advan-
tage of this 20% professional discount
and order today. If you are not com-
pletely satisfied after 1 0 days' examina-
tion, return your Pride Electric Pointer
for purchase price refund.
I n Check enclosed. \2 Send C. O. D. I
Name-
(Please print)
Address-
I City-
-Zone
-State-
I NIFE INCORPORATED |
I Lambert Avenue, Copiague, L I., N. Y. I
► EdScreen & AVCuide — February, 1957
77
Special
L^fiurcn
^ecti
ion
COMMUNICATION
by GEORGE GERBNER and the Rev. JOHN G. HARRELL
Workshops and courses in audio-
visual teaching methods aimed specifi-
cally at the church worker are not new.
The Green Lake Workshop, for ex-
ample, has annually broadened and
deepened the knowledge of those al-
ready "converted" to AV. This year
again the International Workshop will
tackle at Green Lake, Wisconsin, AV
problems of urgent concern (see com-
ments on page 82).
Besides the annual Green Lake
Workshop, every year there are many
one-day or two-day regional workshops,
arranged chiefly under the auspices of
the National Council of the Churches
of Christ. And there are many excellent
audio-visual workshops and courses un-
der Catholic, Jewish, Unitarian, and
other religious auspices.
For this special religious section,
however, zve have singled out for fea-
ture attention a religious AV workshop
held last sprijig at the University of
Southern California. The board of di-
rectors of Cathedral Films gave a grant
to the University lo establish a gradu-
ate workshop for seminarians and spe-
cialized church ivorkers in the use of
audio-visual materials. Fifteen scholar-
ships were awarded together xvith an
additional hundred dollars each for
travel or living expenses.
The workshop met for a period of six
weeks. Three courses were offered: a
course in research and theory of audio-
visual education conducted by Dr.
William Allen, a course in evaluation
by Dr. George Gerbner and one in
utilization by the Rev. John Harrell.
Here Dr. Gerbner and the Rev. Mr.
Harrell report on the workshop in gen-
eral and in some detail on one aspect
of it which, in their opinion, may turn
out to be the most significant achieve-
ment of the session.
WHAT PROMISES to be a significant
contribution to the training of
clergy and seminarians in Chris-
tian education got under way this past
summer. Because the leadership of this
program is convinced that it is im-
portant for educators and the church
at large to understand and promote
the continuation of the workshop, we
propose to review its structure and con-
tent in this article.
The workshop met from June 25 to
August 3, a period of six weeks. Three
courses were offered. A course in re-
search and theory of audio-visual edu-
cation was conducted by Dr. William
.411en. Evaluation and utilization of
audio-visual materials were presented
by Dr. George Gerbner and the Rev.
(ohn Harrell.
Dr. .Allen's class met for lectures and
exchange of student research daily at
10:00 .A.M. At 1 1:00 the workshop met
for the balance of the school day, ad-
journing at 4:00 P.M., allowing, of
course, for a lunch period at noon.
During the longer sessions an effort
was made to find a framework in which
to set audio-visual materials, a basis
for evaluation, and modes of utiliza-
tion. Extensive u.se was made of the
78
audio-visual laboratory at the Univer-
sity, their Department of Cwnema
facilities, and field trips were made to
the Hollywood studios.
One interesting aspect of the work-
shop was the dual leadership provided
by the communications expert and the
minister of education. They contrasted
one another in another fashion. One
was from a university backgroinid, the
other from motion picture production.
While their origin and approach rep-
resented such contrasts, they came to a
point of meeting in most respects.
Iheir exchange during the workshop
|)rovided an excellent opportunity for
the students to participate and come
to understandings of their own.
Division of Work
The bulk of the work of the work-
shop could be divided into three broad
categories: (1) Gonstruction of com-
nmnication materials by the students:
(2) operation of equipment; (3) prac-
tice in selection, utilization, and evalu-
ation of techniques and materials.
Under the first heading students
constructed exhibits, demonstrations,
jjosters. bulletin boards, llannel board
materi.ils. lantern slides, and recorded
EdScresn & AVCuids — Fsbruarv. 1 957
IN CHRISTIAN EDUCATION
presentations. These projects were
clone with materials provided in the
laboratory, and for actual use "back
home" as well as for the practice.
Equipment available at the lab in-
cluded standard makes of motion pic-
ture and still projectors, tape recorders,
and record players. Each student was
"checked out" on each piece f)f equip-
ment after a few practice sessions.
Location and selection of materials
were facilitated by an extensive file of
catalogues available for constant use,
but was somewhat handicapped by a
shortage of time for extensive preview-
ing. Here the emphasis necessarily had
to fall on intensive evaluation sessions
rather than extensive coverage of the
field of available materials.
Summing Up
The balance-sheet of the workshop
could be gleaned from student and
leadership comments crystallized dur-
ing the last few days of the session. It
coidd perhaps be summed up best on
the credit side by saying that it has
achieved its pur|)ose of helping to in-
tegrate communication materials and
techniques with religious instruction.
On the debit side, there was a chronic
shortage of time to pursue, often even
to take up, ideas and techniques many
felt were needed. Because of the pres-
sure of time, there was little oppor-
tunity for joint planning and stock-
taking about general policy and
direction. All in all, by the time we
came to the close of the workshop we
felt ready to begin and do it so much
better. But is there any other way to
end a successful workshop?
A Good Theory
While the orientation of the work-
shop was primarily of a "practical"
nature, it became apparent already on
the first day that the most practical
thing is a good theory. What is the
nature of Christian education? What
is the role of a study of communication
materials and practices in Christian
education? These are fundamental con-
ceptual questions. They must be an-
swered in some way so that we might
view, select, organize materials, use
techniques and equipment not only
efficiently but also effectively and in-
telligently.
The beginnings of a theory that
might help at least place these ques-
tions in perspective, even if not an-
swer them immediately, emerged from
the give and take of the workshop. As
the more theoretical formulations
emerged from the workshoppers' at-
tenqjts to clarify and justify "practical"
techniques, they were diagrammed on
the chalkboard and flannel board and
continued to serve as a framework for
discussion.
During the final week, the workshop-
pers were engaged in making a pictorial
record of the summer's experience, and
perhaps significantly, in arranging for
a photograph in the laboratory, two
diagrams were sketched on the chalk-
board. To the workshoppers they rep-
resented the framework of our explora-
tions and continually, throughout the
six weeks, we had hatl occasion to re-
turn to the diagrams for clarification
WORKSHOP AT WORK. Shown here are seminary students of many denominations participating in the audio-visual Christian edu-
cation workshop sponsored by Cathedral Films, Inc. The workshop was held in the Cinematography Department of the University of
Southern California, Los Angeles. Cathedral Films is now planning to expand the workshop idea to other campuses across the nation.
and direction. It would seem impor-
tant, therefore, in this article to con-
sider the two diagrams at length
although it must be understood that in
doing so an exaggeration will appear,
for during the summer they did not
occupy in time the same proportion as
they will in this article.
It seemed to us, if audio-visual ma-
terials were to be considered in terms
of their educational use, that at the
outset there needed to be a firm under-
standing of Christian education itself.
This, of course, seems extraordinarily
obvious, but also obvious is the difR-
culty in coming to a common under-
standing, if not agreement, of what
precisely each of us considered Chris-
tian education to be. Indeed, when
the topic for discussion was first pre-
sented, the workshoppers, representing
many traditions and points of view,
found it amusingly hopeless. We were
able, however, to come to a tentative
definition: Christian education is a
purposeful direction or guidance in
which the redemptive power of Christ
is introduced into the experience and
life of the pupil. This is actually a very
inadequate definition, but it was one
with which we could all agree and it
provided the basis for further explora-
tion.
It should be said that besides the
two diagrams, there was constant ref-
erence throughout the workshop to a
role-play situation which was intended
not only to provide experience in this
technique of education, but also to
enlighten the problem of Christian
education. It is necessary to consider
this role-play story.
A Role-play Situation
Freddie, a junior age boy, is the
unfortunate sufferer of a broken home.
His father, an alcoholic, had frequently
abused his mother and on one occasion
had struck Freddie. Now that his par-
ents were separated, Freddie tried to
play the role of the good husband.
Then, for several weeks, he failed to
attend church school and his teacher
made a call at his home. Freddie stood
in the doorway and explained that his
mother was ill. And to the teacher's
assurance of God's care of us and as
an explanation for his absence from
church school, Freddie announced that
he no longer believed in God.
Execution and discussion of this role-
play occupied several days. The curious
thing was that while in discussion the
workshoppers saw the necessity of en-
tering the house (and the symbolic
implications of this), invariably in act-
ing the roles the teacher remained on
the doorstep and discussed the argu-
ments for God's existence!
We were able to see, however, that:
(1) Freddie needed help now;
(2) His expressed needs were not his
real needs; and
(3) Content teaching, unrelated to
needs, apart from failing to reach
Freddie, failed to do much more than
raise his resistance.
While the Freddie role-play is an
exaggerated situation, it is clear, how-
ever, that every boy and girl in every
church school class carried with him
needs which similarly must be uncov-
ered and met with the redemptive love
and grace of God.
Christian education, we determined,
was, to use an analogy from physics,
a field created by two foci: needs and
content. In no way, in this analogy,
are the two to be considered as either/
or, but rather that education involves
both in a dynamic field of interaction.
The beginning of our diagram was
taking shape.
NESDS
of th» individual
NEEEB
SISU) OF CHRISTIAN
EIXJCATION
CONTENT-
of religious matarials
Wliile the Freddie role-play had
done much to reveal the nature, of
needs, both conscious and unconscious,
content necessarily needed exploration
as well. It was determined that we
imply three things by content:
(1) Facts of the faith, together with
the enrichment of "religious" appre-
ciation (somev;hat analogous to "mu-
sic" appreciation, etc.)
(2) Skills, such as use of the Bible,
how to pray, and so forth. And,
(3) Something far more difficult to
define— grace, by which we meant the
love and forgiveness and concern Chris-
tians have for one another in the
fellowship of the church, as well as the
mediation of grace through worship
(and sacraments).
It also became clear that needs not
only became the selective element of
content, but that there was a true
interaction — that the content of faith
had something to say about the nature
of man and illuminated the needs of
the pupils. But it must be said that the
needs were considered as present ones
and Christian education, we felt, nec-
essarily must concern itself with re-
demption nmu and not be exclusively
or primarily concerned with redemp-
tion sometime in the future.
Our diagram was now to be extended
so that it represented, not a single
individual, but the nature of a class.
-NEEEB
It is clear from the diagram that we
conceived the content of Christian edu-
cation as a single factor — "there is one
Lord, one faith, one baptism, one God
and Father of us all." While, on the
other hand, each child in the class
brings his own individual needs. There
is, therefore, the shaded areas of shared
needs, in relation to content, and it is
very largely these which form the true
field of classroom education.
In the development of this diagram
of Christian education, and while un-
derstanding audiovisual materials as
being elements introduced into this
field, the workshoppers found that they
had come to agreement and had deep-
ened their own understanding of Chris-
tian education.
But the curious thing was this. Just
as in practice, in the Freddie role-play,
the teacher never got to Freddie's real
needs, continually members of the
workshop could obviously be seen to
have an inner struggle with the dia-
gram, for while it represented to them
the profound nature of what Christian
education should be, nevertheless de-
nominational traditions of catechetical
instruction repeatedly surged up and
caused conflict. One workshopper, con-
vinced of the diagram but unable to
dispel the catechetical approach to
Christian education, confessed in an
emotional moment, "There must be
something wrong with the diagram
somewhere!" Old modes of thought
die hard!
The second important diagram was
intended to illuminate the problem of
communication. .As such, as we will
presently indicate, it served not only
to guide us in the evaluation and utili-
zation of audio-visual materials, but to
provide us with a keener insight into
Freddie's, and any other pupil's, needs.
The process of communication, it
seemed to us, was briefly defined in the
statement, "Someone perceives an
event and makes a statement about it."
We proceeded to diagram this by draw-
ing a large circle for "someone," la-
beled M (man). Then another large
circle for "event" labeled E. The two
were connected horizontally by a line
that stood for perception.
Considering the nature of percep-
tion, the fact that it is creative and
80
EdScreen & AVCuide — February, 1 957
interpretive, not only reproductive or
reHective, we found it necessary to
draw a smaller circle inside M. This
smaller circle inside M represented the
way in which M perceived event E.
Therefore we labeled it E' — i.e., event
E as perceived by M. Obviously what
M says or does depends not only on
the nature of the event to which he
reacts, but also on the way in which he
perceives the event. Hence the vital
significance of E'.
FarcaptloB
belief
Other ■
p«ople
©
€)
Now when someone (M) perceives
(E') an event (E) and proceeds to make
a statement about it, his statement
reflects each of these aspects of com-
munication plus his beliefs and values,
plus the means he has used to make his
statement (voice, graphic, cinematic,
etc.).
This relationship is the vertical line
of the diagram. It leads to the state-
ment itself, the divided circle SE (state-
ment about event). This "communica-
tion product" is what another person
perceives, and thus this link in the
chain of communication leads to an-
other, similar link. SE, the communi-
cation product, can be divided, for
more technical purposes, into S, the
signal — its form, style, etc. — and E,
the actual content (i.e., reflection or
representation of event E), which,
when perceived by another, becomes
what we call meaning.
Now let us return to Freddie. He is
standing on the doorstep, explaining
to the teacher that his mother is ill
and arguing his consequent disbelief
in God.
The role-play situation can be easily
diagrammed on our communication
model. Freddie is our M, the com-
municator. His statement reflects (a)
his current beliefs; (b) the particular
way in which he perceived his situation
(E') and the actual event that concerns
him, i.e., his mother's illness (E).
What does that show us? It shows
that the teacher in the role playing
did not penetrate deeply enough into
Freddie's statement even to get his foot
in the door. It shows that the theologi-
cal argument at this point did not meet
the real and pressing need; the source
of Freddie's concern was the actual
event (E) in the bedroom, his mother's
possible plight. It shows that the im-
mediate problem was not even Freddie,
but the objective situation (E) in
which he found himself. The circum-
stances demanded help. Freddie's be-
liefs would change when they reflected
changed circumstances, as well as a
new point of view.
With the help of the two diagrams,
and such considerations as these, many
communication situations and mate-
rials were subjected to searching
scrutiny. A picture, film, filmstrip, re-
cording represents "content" in terms
of the first diagram, and SE or com-
munication product on the second.
How is it related to needs? To the
actual events it reflects? How was the
event perceived by the producer? What
built-in beliefs and values does the
material reflect? What means or com-
bination of means produced it? In what
form? How is its actual content per-
ceived by the individuals for whom it
is intended? What further perceptions,
statements, and effects does it elicit?
Much thinking and research are
needed along these and similar lines
before we can reliably discuss the use
of communication materials in reli-
gious — and all — education. The fruit-
ful experiences of this summer's
workshop did not provide all the an-
swers, but did break some ground in
developing a theoretical approach to
asking the most pertinent questions.
HBH
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EdScreen & AVCuide — February, 1957
81
0hurch beMttntent
by WILLIAM S. HOCKMAN
AY in the Evangelical and Reformed Church
by OSCAR J. RUMPF
Director, Bureau of Audio-Visual Aids
Evangelical and Reformed Church
Tiir. Evangelical and Reformed
C^HtJRCH, like most Protestant
churches, began the use of projected
audio - visuals before there was an
Evangelical and Reformed Church.
(The merger occurred in 1934.) For
we, too, used the standard stereopticon
314" X 4" slides to tell the story of
missions. In addition, the Board of
Christian Education and Publication
of our church purchased the Albert E.
Bailey standard slide collection in lOSS
and made these high quality slides
available for rental and purchase.
.Actually, there was never any letup
in our promotion and use of audio-
visuals from that time on. In the early
days of our merger, more than fifteen
years ago, we set up a library in the
Board of Christian Education in Phila-
delphia and another in the Depart-
ment of United Promotion in Tiffin.
Ohio. These were merged in 1948 and
located in the identical rental and
sales libraries in Philadelphia and St.
Louis.
Our Evangelical and Reformed
Church has always been in the fore-
front of cooperative enterprises. We
were charter members of the RFA
(The Religious Film .'Vssociation, Inc.)
and now the new RFL (Religious Film
Librarie,s). We united with other Prot-
estant denominations in various pro-
duction enterprises, first through the
Protestant Film Commission, then the
Broadcasting and Film Commission,
releasing films on Christian education,
stewardship, and missions.
The Evangelical and Reformed
Church and the Congregational Chris-
tian Churches began planning approxi-
mately ten years ago for the release of
audio-visuals designed to visuali/e as-
|)etts of the basic quarterly study
material, ages primary through adult,
which the two communions were pub-
lishing.
Since that time we have completed
and released two three-year cycles of
filmstrips and are now i.ssuing the
twenty-sixth quarterly filmstrip. What
is most important to note is that these
filmstrips have been designed purpose-
ly to be of use to Protestants generally.
They are used by most Protestant
groups in the U.S..A. and are sold in
seven foreign countries. Each of these
filmstrips has been accomjianied bv
specific guidance for each church
school age group; and by two scripts,
one for children and one for adults.
Our denomination has had one
audio-visual agency — the Bureau of
.\udio-VisuaI .Aids — with two outlets;
one at Philadelphia and one at St.
Louis. This agency has directed the
making of twenty-six filmstrips for cur-
riculum in the past eight years ancl has
made approximately fifty other film-
strips; and has produced seven sound
filmstrips and ten films.
Second Chance was the first in a well-
known series of six stewardship films
which we helped produte through co-
operative effort.
For the last three years we have made
annual filmstrips for each of these
agencies of our Communion: National
Missions, International Missions, and
World Service. They were developed in
direct relation,ship to the annual em-
phasis and work of each agency. Pastors
(ould order (free to keep) a filmstrip
on the work of each.
For two years every pastor has re-
ceived one copy of the annual United
Promotion filmstrip telling about the
total program and work of our denomi-
nation.
The Evangelical and Reformed
Church prefers cooperative production
and distribution. It believes thai Prot-
estants ought to work together even
more closely.
Our own productions include the
films IJfe of Christ. The Right Hand,
A Trui't of Action: the fihnstrips Amos,
Christian Symbols, Summertime Activi-
ties, I Work With Junior Highs; and
the curriculum filmstrips The Groiuth
in Our Idea of God, The Bible
Through the Centuries, Palestine in
Jesus' Day (I and II), Life of Christ (I
and II), Life of Paul, The Growing
Household of God, The Church in
\ew Testament Times and many
others.
Work for the Workshop
I he leaders of the audio-visual move-
ment in the field of the church have
some pressing problems to tackle, and
we ask if there is a better place than
the annual Workshop to be held at
Green Lake, Wisconsin, September 4
to 1 1 this year? We shall suggest sev-
eral areas of concern, and the list can
easily be extended:
In general and specifically, what au-
dio-visual media shoidd be used for
any given part of the church's total
message. If we have something to com-
miniicate, into what media should it
be cast? .After the general medium has
been chosen, what particular type, or
structure, of that medium should be
used for this particular message? We
need to develop criteria and points of
reference to guide those responsible
for AV productions. Now we are op-
erating by guess and by garsh.
From top to bottom, from script
conce|)tion. to |)romotion. distribution
and utilization, it is high time that we
get some educational vitamins into the
W movement in the church field. Now
pretty well dominated by preachers,
this educational innocence is showing
all the way from top denominational
brass right down to the staff of most
local churches. If .\V materials arc to
82
EdScreen & AVCuide — February, 1957
1)0 <)l imuli fdiualioiial ii«- in tlie hual
thurrh. they must be rorneived and
treated as well as used by educators.
Again, it is high time that we look
at the whole production-distribution
process. Films especially are costing too
much all along the line: to produce, to
release, to distribute, to rent. Without
a doubt price is a factor in the failure
of u.sage gra|)hs to rise with those of
production. This means more and
more "broader" films in the local li-
braries, and more and more dealers
wondering if the whole thing is worth
the bother. It takes usage to produce
rentals, and rentals support the whole
AV structure in one way or another.
Can the leaders of the churches come
up with something new and revolu-
tionary in this area?
The vested interests of church pub-
lishing houses to the contrary notwith-
standing, the time is ripe for .some
downright integration of .W materials
into church school curricula. A begin-
ning has been made here. These ef-
forts should be appraised, and the
fundamental giunption involved in in-
tegration should be defined and elabo-
rated. Garnishing the curriculum with
visual aids like a roast with parsley is
not enough, for like the green stuff,
it is easily pushed aside.
.\nd very soon the leaders of the
church charged with AV responsibilities
will need to do a real job of thinking
on the whole problem of Biblical vis-
ualization. The findings of a prior
study need to be evaluated anew, and
many new facets of the problem ex-
amined. Quicker than most of us
think, we shall need to face the im-
plications of critical textual, theologi-
cal, and historical study for the audio-
visualization of Biblical materials. The
going here will be rugged, but the job
can't be put off forever.
No doubt every reader will want to
add to this list, and your reactions will
be welcomed cordially whether in for-
mal articles or informal letters.
Living in Bible Days
In "Living in Bible Days," SVE has
produced a good and useful series.
School in Capernaum presents a typi-
cal day in a synagogue school for Jew-
ish boys during New Testament times.
At Home in Nnzaretli shows a typical
ffirst-century Palestinian household and
its daily activities. The Sabbath in
Kapernattm tells of the special activi-
fties in a typical home in the observance
jf the .Sabbath. Market Day in Galilee
rshows a father and his two sons visiting
the market, observing its trade and
commerce. A Trip Front Nazareth to
Jerusalem shows a family making the
trip lor the I'assover, indicating travel
conditions and general geography.
•The full color artwork, about 30
frames in each and by four different
artists, is uneven in general qualities,
varying from fair to good and to very
good in the last title. In a series such
as this, the pictures should harmonize,
not contradict each other as they do
from time to time. It's asking a great
deal, we know, but the same objects
should look a lot alike as we go from
title to title, and both children and
adults will expect it. Here and there
it is dillkult to identify quickly and
easily those pictured. Sometimes the
color tones are badly balanced and
clothing is often too vivid.
The "scripts" are nicely printed and
contain useful background materials.
The commentary by Melba Petersen
has good general qualities, but needs
smoothing out in cpiite a few spots. A
good deal of checking and research
went into this series and it is recom-
mended for the Primary-Junior level
in church, vacation, and week-day
schools.
Know Your Neighbors Series
Produced by the late Alan Shilin,
the "Know Your Neighbor Series" of
six ISi/^-minute color films on missions
and world brotherhood is now distrib-
uted by the Broadcasting and Film
Commission of the National Council of
Churches, 220 Fifth Ave., New York I,
N. Y. The rental on each is $6.00.
The primary audience for these films
is children, but young people and
adults too will like them and get much
from them. Their structure is simple.
It varies in detail from film to film,
but we are always seeing good photog-
raphy and listening to a commentary
that makes mighty good sense.
African Cousins gives us a typical day
in the life of Endoli and his cousin
who attend a mission school, with a
nice emphasis on the basic similarities
in the lives of the world's children.
Bantu Girl presents Dolly, some nine
years old and a real help to her mother.
She goes shopping, plays with friends,
and wanders to the seaport where she
sees a big ship and wonders about
boys and girls in other parts of the
world.
Cayambe's Children tells us of Anel-
ida, an Andean Indian girl, who lives
and works with her family on the
slopes of Cayambe, deep in Ecuador,
but not so deep that there is not a
mission station not so far away.
Honshu Holiday records a day in
the life of a Japanese farmer and his
family as they enjoy a great Japanese
festival in the city some miles distant.
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anO Two additional films with a
jx)werful Easter message for today.
MIRACLE OF LOVE
"Eternal life begiii.s here and
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THE ROAD BACK
"An Easter faith is retained in
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City-
EdScreen & AVCuide — February, 1957
83
For a deeper understanding of the place of religion in the life of refugees
IN THE FACE OF JEOPARDY (produced for the Joint Commission on Missionary Education under the supervision of the Broadcasting
and Film Commission of the Notional Council of Churches) is a dramatic film story of the present-day struggle between communism
and Christianity and the contest in one man's heart between fear and faith.
Warned by his Chinese houseboy, Doug Crone, an American tin
minder, detonates a land mine planted across the path of his car
by Communist terrorists.
The jungle terrorists came to Ah Chin's village and attempted
to persuade him to come over to their side.
WHAT PRICE FREEDOM (Broadcasting and Film Commission, NCO tells the story of a gallant Christian girl whose faith and fear-
lessness should influence free peoples everywhere to rededicote themselves to freedom. It is based on a real life experience.
Krouse reveols o concentration camp number tattooed on his
wrist. "Five years at Dachau and a thousand tortured memories
. . . Then storvation and the hope held out by Communism. I
no longer believe in the creed. But there is no way out."
When Elso refuses to vote on a resolution to condemn Western
capitalistic democracies, her fellow workers are fearful that the
whole factory will be penalized for her lack of cooperation.
Luzon Mountain Boy takes us to
Northern Luzon, Philippines, where
the rice paddies climb the steep
mountains and every family must work
faithfully and well if there is to be a
good harvest — and when it does come,
they give thanks in festive manner.
Plains Indian Girl will help children
see something of the present reserva-
tion life of a lovely girl as well as
show them how it was in olden days,
according to the stories of the mission-
ary and the tribal dances she sees re-
enacted.
These films have good photographic
qualities. The wise user will preview
them carefully and plan his introduc-
tory remarks so they will help his
group see what he wants them to see
and think what he wants them to
think: That is, he must have a pur-
pose for the film and help the film
accomplish that purpose.
In one way these are not "mission-
ary" films. In another way they are
fine missionary films. In each the life
of the people is in some way being
touched by Christian missionary work
and love. This artful and oblique ap-
proach is needed. We have had plenty
of clumsy, head-on presentations.
Being short, these films will be easy
to use — in the church school, in the
weekday schools, in the vacation church
schools, in schools of missions, and in
summer camps. It is hoped that they
will be used on the TV stations. If
they are, they will surely win their
audience.
84
EdScreen & AVCuide — February, 1 957
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Free loon films in color:
'Thy Word Giveth Light"
"The Whole Armor"
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"My Right and My Cause"
Write for free catalog
For Th« Most Complete Selection Of
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Two Timely Films
S'v pictures on facing page
If you want to give the people of
your church, or your service club, a
deeper understanding of the place of
religion and conviction in the life of
refugees - Hungarian, Polish, East
German, etc. — show them the 40-
minute intense and dramatic film,
What Price Freedom. Shot in Berlin
and East Germany, it shows something
of the courage and intrigue behind
the Iron Curtain. It is based on an
actual incident. And if you need to
".say" something on .Southeast .Asia, try
saying it via the film In the Face of
Jeopardy, a 28-niinute color fdni which
tells dramatically how an American
mining engineer learned about the
moral and spiritual texture of life in
Malaya. Ours is a revolutionary faith
in a revolution-prone world, so don't
miss these two films. (From your local
AV library or dealer; and if not, try
Broadcasting and Film Commission,
NCC, 220 Fifth Ave., N.Y. 1. Rentals
for color versions: $15, and ,|12 respec-
tively. Utilization guide on latter, by
this reviewer, for 15c from Friendship
Press, 257 Fourth Ave.. N.Y. 10)
Missionary Uses Mass Media
In all corners of the world the mass
media of communication are being
used by missionaries and fraternal
workers to carry the Gospel to all kinds
of people under all kinds of circum-
stances. This is vividly shown by the
following letter from Lars M. Inguls-
rud, Shizuoka Ken, Japan.
"Thank you for Educational Screen
& Audio-Visual Guide. It is a very
great help to me in my work. I am
using the visual method to teach Chris-
tianity to the Japanese in rural vil-
lages. These people are conservative
and resist evangelism as such. But we
have found that if we show slides and
movies their interest overcomes their
doubts and they come. I am able thus
to reach about ten times as many
people.
"We have a panel truck with a large
60 amp generator and a 35 watt power
plant. We also carry a 16mm magnetic
tape movie projector, a 750 watt slide
projector, a tape recorder and various
amplifiers and speakers.
(How far we have come from the mis-
sionary of a generation ago with his
Bible and a few charts and colored
pictures!)
"I have a problem. The roads are
terrible and the equipment shakes
apart, especially the tape recorder. I
K^^^ *iR
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MISSIONS
THE tONG WAY TO TENANGO— A llltl* Mexican
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THE MAN WITH THE BIG STICK— Two Christion
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and the way is opened for the Gospel in a needy
village of Indio. M7413
THE WITCH DOCTOR'S CURSE— An Ecuodoreon
Indion girl is almost frightened to death by curse
until a missionary exptoins that God's Son mode
the only socrifice necessary for sin. M7414
CHRISTIAN LIVING
LIGHTNING AND OLD MAN MACY— A little
Christian newsboy shows on old men what it
^ means to serve Jesus and is rewarded with o
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SUSAN'S FIFTY CENTS— A Junior High girl is
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EdScreen & AVCuicie — February, 1957
85
16 MM Sound Motion Picture
v^mm
TRIUMPH ^""''
OVER TRAGEDY
IN THE
AUCA JUNGLES r
Running time: 30 minutes
Rental: fifteen dollars
Purchase: $250
Features official color pho-
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use it to teach hymns and play record-
ings in Japanese to go with the movies.
1 need it; what can I do?"
We happened to see the letter in
which the service department of a tape
recorder company gives him some ad-
vice. It goes like this: "A padding of
several inches of foam rubber under
tlie tape recorder may help. Also, you
could rig up a hammock and set the
tape recorder in it for these trips. This
would probably offer the most protec-
tion. Again, you could have a car-
penter build you a platform on springs,
and attach the recorder to this."
If any of our readers have solutions
tiiey would like to suggest to Mr. In-
gulsrud, send them along to him at
222 Kamikegawa Cho Hamamatsu Shi,
Shizuoka Ken, Japan. He will be
pleased to hear from vou.
Structured Interview Films
When will tiie mission board execu-
tives have the wit to produce short
movie interviews of missionaries and
fraternal workers and their families
when they return on furloughs?
We still follow the old pattern with
variations, of course. But pretty largely
they are trotted here and there to meet
speaking engagements and tell "the
churches" about their work and drum
up support. And this is good, as far
as it goes.
In wearing out missionary personnel,
and their families, it sometimes goes
too far. In getting what these wonder-
ful people have to say out across the
church, it does not go nearly far
enough.
With a little planning and know-how
tliese missionary people could be in-
terviewed before movie cameras and
the resultant films be made avail-
able to churches and TV stations all
a(ross the country.
Of course these interviews would
need to be structured. A definite pur-
pose and emphasis for each will need
to be formulated to guide all who work
out the details. All aspects of a mis-
sionary's life and work need not be
treated in one film. Let different in-
terviews accent the various phases of
his complicated vocation.
While spontaneity must be achieved,
there must be planning and structure
lo give compactness and punch. If the
(|uestions are formulated ahead o(
lime and studied by the missionary, he
will be able to answer more readily. He
can have on hand the objects, pictures
and charts which will be needed to
give increments of interest and reality.
It is altogether possilile that in
some instances the whole family will
be interviewed. Children and young
people can have interesting and impor-
tant things to say, given a little sym-
pathetic guidance by an interviewer
with know-how and time to prepare.
.And these productions need not be
expensive. They should be kept to
131/2 minutes in order to fit into church
utilization easily and be available for
TV. They should, of course, be shot
in a studio with good equipment.
.According to the Rev. .Anson Moor-
house, of the Berkele) Studios of the
United Church of Canada, some pio-
neering in this type of film has already
been done. He says. "The sky is the
limit for technicjues. We have done
only four, but we can see where they
will liave tremendous value. We ex-
pect to improve as we go. With films
like this, more churches can be reached,
the missionary and his fatnily can be
spared a great deal of travel, and his
furlough time used for rest, study,
recreation and renewal. He will, of
course, continue to speak before many
groups in person."
What board will be the first to pro-
duce these structured interview films
in the States? Perhaps this is a task that
the Broadcasting and Film Commis-
sion of the NCC should inidertake
since it should be able to muster easily
the people with the imagination and
the know-how to get the job under way.
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ST. CHARLES 32, ILLINOIS
Rfi
FH-Srreen & AVGuide — February, 1 957
Film & Filmstrip Notes
• The men of your church will like
the 18-minute film. The Suez Canal,
available from the Lxiuis deRochemont
Associates Film Library, 13 East 37tli
Street, N. Y. 16, or your local film
library at a rental of $10 for color;
16 for B&W.
Contents: Historic overview on basic
purpose and construction and docu-
mentary shots of present day operation
and maintenance. This film is not
geared to the present situation but
gives excellent perspective for its un-
derstanding.
Highly recommended for the adult
groups and clubs of the church and
community, especially to give back-
ground for forums and speakers deal-
ing with aspects of the present difficul-
ties in the Near East. It has good
technical qualities from beginning to
end.
• Gift for My Son was produced by the
Missions Council of the Congregational
Christian Churches, 287 Fourth Ave.,
N. y. 10. It deals with that broad and
complicated theme, stewarcLship. In it
we see a Mr. Edgar, important man
about the town and a kingpin of many
laudable cau.ses and projects, failing to
carry over into his church and home
relationships the basic attitudes of
Christian stewardship. How he gets
straightened out is the stuff of the film.
There is too much rambling, too much
talking, too much general looseness of
the mental joints for the film to be as
effectual as it should have been. This
reviewer gets the impression that the
client failed to formulate a hard-core
statement of purpose for the film which
could guide both him and the producer.
• SVE's "Meaning of Christmas" is a
good and useful series. Beamed at
Juniors and Junior Highers, these four
filmstrips can be adapted to meet the
needs of Primary children, and stand-
ing as they are, they will be appreciated
by adults.
• Indians for Thanksgiving, produced
l)y SVE, is a 49-frame color filmstrip
with an LP recorded commentary. It's
for children 6-11 whether in church,
school, or community clubs. The art
is pleasing (by Janet Smalley) and the
commentary is interestingly spoken.
The story concerns several little Pil-
grim girls in New England in "Indian
Days." When their parents are away,
a little Indian boy wanders to their
house. They take him in, warm and
feed him. and when he falls asleep,
they, too. doze a bit. That's the picture
the Indian father sees as he peeks in.
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EdScreen & AVCuide — February, 1957
87
valuation of new films
by L. C. LARSON
Director, Audio-Visual Center
Indiana University
CAROLYN GUSS
Assodate Professor, School of EducatioD
Indiana University
and JOHN FRITZ
Instructor, School of Education
Indiana University
Film reviews and evaluations on
these pages are based upon discus-
sions by a preview committee com-
posed of Indiana University faculty
members, public school teachers, stu-
dents of audio-visual education, and
staff members of the Audio -Visual
center of Indiana University.
Preview prints should be sent direct-
ly to the Audio-Visual Center, Indiana
University, Bloomington, Indiana.
VAN GOGH: DARKNESS
INTO LIGHT
(McGraw-Hill Book Co., 330 West
42nd St., New York 36, N. Y.) 20 min-
utes, 16mm, sound, color, 1956. Pro-
duced by Metro-Goldwyn-Mayer Pic-
tures. $100. Film Guide available.
Description
Van Gogh: Darkness Into Light con-
trasts the vivid colors of Vincent Van
Gogh's paintings with the actual Bel-
gian, Dutch, and French scenes which
inspired him. In doing this, it shows
the many problems confronted by a
motion picture company when it filmed
A Lust for Life, the biography of Van
Gogh written by Irving Stone. Dore
Schary, studio executive and narrator
for the film, recounts these many diffi-
culties and serves as guide while the
camera takes one on a tour of the ac-
tual locations in Europe which Van
Gogh painted.
As Mr. Schary points out, this was
not an easy task. Many of the loca-
tions had to be re-built as was the case
with the yellow house in Aries. Using
one of Van Gogh's paintings as a blue-
print, workmen reconstructed the front
and side walls of the house on the ex-
act spot where it had stood in the
painter's day. In two instances, they
had to plant large trees which no
longer exist but appear in "Vincent's"
paintings. Character actors had to be
secured who resembled those appear-
ing in Van Gogh's pictures. Such was
the case with the superintendent of
the asylum at St. Remy. After much
searching, the producers found such a
man by the flower stall in the busy
market place. As far as costumes were
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concerned, many attics yielded apparel
of fifty years ago; however, the lace
shawls worn by the women of that day
are still being worn today. Even Bas-
tille Day was recreated in the town
square of Auvers just as Van Gogh
might have seen it several decades ago;
it was complete with a colorful band,
puppet show, merry-go-round, and
street dancing.
Many of the world-renowned paint-
ings of Van Gogh are shown in all of
their exaggerated colors. One sees
such masterpieces as "The Potato Eat-
ers," "Sunflowers with Yellow Back-
ground," "Starry Night," "Blackbirds
in a Field of Wheat," "Yellow Bridge
at .Aries," several self-portraits, and
many others unidentified by the nar-
rator. In addition to viewing Vincent's
interpretations of the many sights he
loved, one sees the actual buildings,
trees, fields, and locations which in-
spired him. There are the yellow
bridge at Aries, the gnarled roots of
the olive trees, the courthouse at Auv-
ers, the 200 year old vicarage at Neu-
nen, the inn in Auvers which he called
home, and the yellow house in Aries
whicli he shared with Paul Gaugin;
the viewer even meets an old lady who
knew the great painter and had seen
one of his paintings.
The film points out that of the hun-
dreds of paintings he created. Van
Gogh sold only one of them during
his lifetime and concludes with the
fact that he committed suicide at Auv-
ers after completing his last painting,
■Blackbirds in a Field of Wheat."
Appraisal
Van Gogh: Darkness Into Light is
not the story of the painter's complete
life, but, rather, a combination of the
problems encountered in the filming of
biography and a brief account of some
of the important events in his life from
his role as an evangelist in the Borin-
age coal-mining district to his ultimate
destination as a creator of pictures
with compelling beauty. Indeed, his
artistic growth which ranged from the
somber hues of his Dutch period to
the unreal brilliance of his later works
tended to be analogous with his hope
for tlie coal miners of Belgium, in
whose behalf, he said, "To take the
trail from darkness into light, that is
the path I have chosen." The produc-
ers of this film admit that it serves dual
purposes — to publicize Lust for Life
EHScreen & AVCuide — February, 1 957
and to impart information about Van
Gogh. In this dual role it shows many
complexities of modern motion pic-
ture making plus the fascination of
Van Gogh's life and paintings. As an
introductory film in the study of Van
Gogh's art, it is useful for groups from
the junior high through adult levels.
It is equally valuable as a method of
illustrating some problems and tech-
niques of film production to college
classes. For advanced study of art, the
film does a skillful job of showing Van
Gogh's paintings in comparison with
the actual locales painted. Technically,
the film has little to decry; although,
in one or two scenes which were taken
directly from the feature length pro-
duction, the differences in the quality
qf the color are obvious.
— O. E. Bisstneyer, Jr.
LET'S MEASURE: PINTS, QUARTS,
AND GALLONS
(Coronet Instructional Films, Coronet
Building, Chicago 1, Illinois) 11 min-
utes, 16mm, sound, color or black and
white, 1956, $100 or $55. Teacher's
guide available.
Description
When the film opens, Ricky is re-
turning from the store with the in-
gredients for punch for his sister's
birthday party. He has one quart of
pineapple juice and a quart of orange
juice concentrate which the grocery
clerk has assured him will make into
a gallon. Watching Mother dilute the
concentrated orange juice in a gallon
jug, Ricky wonders what quarts and
gallons are. Mother explains that they
are measures of things that pour,
things called liquids. Ricky remembers
hearing his father talk about gallons:
five gallons of gasoline for the car, ten-
gallon cans of milk at the dairy farm.
Left alone in the kitchen, Ricky
wants to know if all quarts are the
same. He finds a quart milk bottle and
uses a quart measure to check. Pre-
tending the water from the faucet is
orange juice, Ricky fills the milk bottle
and both juice cans from the measuring
cup and is convinced all quarts are the
same, regardless of shape. As he counts
the quart marks on the side of the
gallon jug, he realizes that his four
containers — the two cans, the milk
bottle, and the quart measure — would
just fill the jug.
Now Ricky starts wondering what
makes up a quart. With a pint milk
bottle and using orange juice from the
tap he finds it takes two pints to make
a quart. While superimposing numer-
als and figures over each container,
the film explains that since each quart
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EdScreen & AVCuide — February, 1957
89
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is iiuiilc up ol two pints, it would take
eight pints to fill the gallon jug.
An animation sequence reviews the
relationships considered to this point
in the film. First a gallon jug is filled
with orange juice. While the narrator
points out that this is enough juice to
make four quarts, the jug empties and
tlie lour quart bottles fill. Then, as the
quarts empty and the eight pints fill,
the narrator explains that since eadi
quart holds two pints, all four contain
enough juice to fill eight pints.
Ricky recalls another measure his
mother has u.sed. When Mother wanted
to measure a cup of milk for the birth-
day cake, Jane handed her a coffee cup.
Mother explained that only a special
cup, a marked measuring cup, should
be used while following a recipe. Rickv
stops pretending the water is orange
juice so he can empty the quart ineas-
ure. He finds that two of the measuring
cups fill the quart measure to the one
pint line.
On the next shopping trip, Ricky
and Jane find bottles of milk larger
than a quart but less than a gallon.
They decide these must be half-gallons.
When they read the label on the bottle,
"one-half gal.," the narrator explains
that "gal." is sometimes used to mean
gallon. As they inspect the other shapes
and sizes of milk containers, both bot-
tles and paper cartons, the narrator
explains the abbreviations used for the
other measures covered. Ricky and
Jane decide to start a collection of dif-
ferent measures and the narrator en-
courages the viewers to start one of
their own. The film concludes with the
question, "Wouldn't you like to learn
more about measuring liquids?"
.\ppraisal
Primary teachers ready to discuss the
relationships of liquid measure with
their classes will find this film useful.
The committee felt that in classes with
arithmetic areas where children can
examine and compare these measures
the film will be useful to introduce and
to sunnnarize this concept. Classes with-
out facilities for first hand expcrientcs
should find it even more helpful, for
the presentation is vivid and the prin-
cipal points are emphasized several
times by different approaches. The
kitchen setting is believable for it is
neither inore or less elaborate than
that to be found in many suburban
homes. There is plenty of room for
self-identification, for Ricky is a nor-
mal appearing, primary-age youngster
who does all the pouring and compar-
ing himself while alone in the kitchen.
Technically, the sound, photography,
and color are very good. Most of the
committee did not feel that color is
essential though it does make the
"orange juice from the kitchen tap"
sequence more believable. It also re-
veals a brief moment when the tap runs
water while the bottle fills with orange
juiie.
Two other filius in this measuring
series are Let's Measure: Ounces,
Pounds, and Tons and Let's Measure:
Inches, Feel, and Yards.
—Fred E. Williams
FOOD GETTING AMONG ANIMALS
(.Mootly Institute of Science, Educa-
tional Film Division, 11428 Santa
Monica Boulevard, Los .Angeles 25,
C;alifornia) 14 minutes, 16iTim, sound,
color or black and white, S90 and .|45.
\9'}6. Teacher's guide available.
Description
This film is primarily concerned with
the eating habits of five rather unusual
animals and the unicjue ways in which
they get their food; it shows that
though the need for food is universal,
the eating habits of animals are one of
the most diverse studies in nature.
"God has employed a seemingly end-
less variety of physical differences to
accominodate his creatures to their en-
vironment."
The film opens with the food selec-
tions of some of the more common ani-
mals. The major portion of the film,
however, deals aboiu equally with the
quest for food of the anteater, the rat-
tlesnake, the gooseneck barnacle, the
archer fish, and the chameleon.
The anteater sequence depicts the
anteater's long razor sharp claws which
are just the tools he needs for tearing
open old stumps and tree triniks loaded
with ants and termites. In addition, he
has a long fiexible tongue which he
uses to thrust deeply into insect bur-
rows, trapping the tiny creatures on its
sticky surface and drawing them into
his mouth. The anteater climbs a
tree where he is able to catch and eat
his food while holding onto his perch
with his powerful tail.
The rattlesnake secjuence shows that
man has long observed that the rattle-
snake has been able to strike at and hit
prey in the dark. A laboratory experi-
ment shows how this feat is made pos-
sible by the presence of a set of organs
which are located in pits or depressions^
on either side of the snake's head.
These organs are sensitive to heat thus
enabling it to locate its living food.
Using an anesthetized, blindfolded
rattlesnake with platinum electrodes
attached to the nerves connected with
these sensitive pit organs, the film
shows the response of the snake's nerv-
ous system to the closeness of a hinuan
hand, a lighted match protected and
unprotected alternately by a piece of
heat absorbing glass, and an ice cube.
This phenomenon was accomplished
by converting the electrical impulses
90
EdScreen & AVCuida — February. 1957
of tlie snake's nervous system by the
various stimuli into au(lil)le sound by
means of an attached amplifier and by
attaching a connection from the snake's
nervous system to a pen which charted
the intensity of the stimulation upon
a moving grapli.
The gooseneck barnacle sequence
opens with a scene of the rolling sea.
a view of microscopic plants and ani-
mals, a location where barnacles may
be found, then a close-up of a cluster
of barnacles. The picture then narrows
down to an individual barnacle. The
narration states that the sea barnacle
spends its entire adult life permanently
fixed in one place, and the main part
of its body is encased in a protective
shell. Shows that when water covers
the animal, the plume-like legs of the
animal are extended to trap tiny plank-
tons. The legs (cirri) arc drawn into
the shell, and the food is carried into
the barnacle's mouth. The barnacle
has been described as, "an animal that
stands on its head and kicks food into
its mouth with its feet."
The archer fish is seen demonstrat-
ing his remarkable ability of being able
to shoot a jet of water from his mouth
like a bullet. The prey is stunned by
the force of the water and drops to the
surface below. The film points out that,
"the computations necessary for such a
feat seem utterly fantastic, but the
archer fish has been endowed by the
creator with an inborn skill that en-
ables it to obtain food that otherwi.se
would be completely out of reach."
The fifth major food-getting se-
quence describes the chameleon as the
only animal that can lasso its food
more than a body's length away with-
out moving anything but its tongue.
This lizard's tongue is "something like
a lariat shot from a cannon." With
close-up photography, the eyes are
shown as being much like ball turrets
in that they protrude and operate
quite independently. While one eye
may search for an enemy, the other
may be hunting for a tasty morsel of
food. The narration explains that the
chamelon's skin is a heavy plate of
armor. The film shows that it is able
to respond to exterior stimuli by rap-
idly changing color. "Baby chameleons,
just a few hours old, are already out
on their own, making use of all the
specialized equipment that God has
given them."
The film closes with the thought that,
"everywhere in nature we .see the un-
mistakable evidence of God's creative
wisdom. The eating habits of His
creatures are among the commonplace
things that speak so eloquently of God's
desire and thoughtfulness." The film
ends with a scene of the family at the
dining table: "Xfan .shall not live by
bread alone, but by every word that
proceedeth out of the mouth of God."
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Foreign Distr.: Schmid Co., Dietikon-ZUrich, Switzerland
EdScreen & AVCuide — February, 1957
91
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MEAT AND MEAT PACKING-
Color 14 min. $118 rental $6
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16nim color — 30 minuter
Rental $25.00 Sale: $250.00
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Contemporary films inc
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Ajjpraisal
The committee felt that the film was
appealing and beautifully produced
with excellent close-up photography,
appropriate music, effective narration,
and expert editing. The five rather un-
usual creatures which are presented as
examples of the diverse eating habits
of animals help to make the film an
interesting teaching device. It should
delight and hold the attention of any
group from elementary school through
adult education and probably adult
church groups. Its primary audience
seems to be junior and senior high
students. The committee judging the
film felt that the producers used ma-
terials that the teacher could not easily
duplicate in a classroom. It should be
noted that some of the statements in
the film which are part of a general
truth are presented in such a manner as
to cause the viewer to think that the
whole of the matter has been discussed
when it has not. It should also be
noted that the film approaches the sub-
ject matter of natural science stressing
more the great broad plan behind the
existence and the unusual adaptations
of these creatures to life, rather than
enumerating the facts that mankind
knows and understands about these
animals. It is concerned with such
questions as: Why is the anteater so
perfectly equipped and protected for
ills pursuit of his peculiar diet and why
does the .rattlesnake have organs that
give it its peculiar sensitivity to heat?
The answers to such questions probably
never will be fully explained, for they
are basically the ancient and yet un-
solvable question of the nature of life
itself. The film never loses sight of this
fact — that the nature of life itself is
in the being of God the Creator. The
producer states that this film, which
is one of a series, is intended to be,
"a science teaching tool that will re-
inforce the moral and spiritual values
of the science curriculum and direct
the student to (1) wonder and beauty
in the commonplace, (2) awe-inspiring
natural laws, and (3) design in nature."
The committee felt that it did seem to
be intended mainly for appreciation of
science generally, and for motivation
in that field, rather than for detailed
instruction, and that for these purposes
it succeeds admirably.
— Wayne Howell
THE UNION OF SOUTH AFRICA
(Encyclopaedia Britannica Films, Inc.,
1150 Wilmette Avenue, Wilmette, Illi-
nois) 17 min, 16mm, sound, black and
white or color, |75 or $150. 1956.
Description
This film tells the story of the Union
of South Africa — its people, land,
products, and industries. The opening
scene is a map of Africa, and attention
is directed to the Cape of Good Hope
where three oceans meet. The harbor
of Capetown, a port which links sea
trade between the West and the Orient
is shown next.
The narrator gives a brief history of
the rugged country and describes it as
a land of variety — one which has steep
mountains and a vast inland plateau
that is partly grassy veld and partly
barren desert. The narrator tells us
that the Union has approximately
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EdScreen & AVCuide — February, I 957
twelve million inhabitants, and we see
representatives of the various racial
groups. It is also pointed out that
there are less than two million people
of European origin living in the
country.
Through the camera we now see a
native village on one of the reserves.
Here we meet a family household —
N'gana the husband, his three wives,
and their unmarried children. We get
a more intimate knowledge of native
tribal life as we see the family's group
of huts, one of which is set aside for
each wife and her children. Next we
see a tribal dance ceremony where
adolescent boys are being initiated into
the responsibilities of adult life. We
are told that the men and boys tend
the cattle while the girls and women
do the housework and harvest the
crops.
The scene changes to show local
tribal government in action under the
leadership of a Paramount Chief. The
chief rules according to tribal customs
which are subordinate to the laws of
South .Africa.
The next shift in scenery takes us
to the farm country of Transvaal, the
land of the European farmers. These
people are the descendants of Dutch
settlers who came to the country more
than a century ago. Here we see activ-
ities on the three-thousand-acre farm
of Jan Van Niekerk. He is master of
the fifty native families who work for
him. Corn is his chief crop, and he
raises great herds of cattle and sheep
since wool provides one of the major
exports.
The Van Niekerks live in a large,
comfortable, well-furnished house, have
native domestic servants, and own
several late-model automobiles. Much
of the farm work is done with tractors
and other machinery which has been
imported from Europe and America.
We see something of the family life
of the natives who work for Mr. Van
Niekerk. In exchange for their labor,
they receive small wages, rations of
food, houses to live in, and vegetable
garden plots. The narrator explains
that these natives work on a contract
basis, cannot leave the farm without a
pass, and must get permission before
moving from one farm to another.
Our attention is now directed to a
map which shows the location of
Johannesburg, the largest city in South
Africa. Through the narration we are
told that this great city is a center for
the gold and diamond mining indus-
tries of the region. As the narrator
points out the fact that the Union of
South .\frica furnishes sixty per cent
of the world's gold supply, we see
molten gold being poured into molds
to cool. Labor in the mines and re-
fineries is done by natives who come
from the reserves. The narrator ex-
plains that these workers must live in
compounds built by the mine com-
panies and that their lives are closely
regulated. According to South African
law, no native can leave company
property without permission.
Natives who are employed in other
industries and in domestic households
are required by law to live in special
sections set apart from the rest of the
city. We now see some of the things
which make city life more and more
attractive to the natives. These allure-
ments include recreational places for
adults, theaters, libraries, and free
schools for the children.
As the film continues we see scenes
which are typical of urban life among
the Europeans. These include some of
the up-to-date schools, beautiful
churches, modern apartment buildings,
and attractive, well-stocked stores. An-
other change of scenes takes us to
Durban, a settlement for many Asiatic
people who have come to the country.
In the surrounding fertile region citrus
fruits and grapes for wine are grown.
Two other important cities of the
Union are shown — Pretoria, the ad-
ministrative capital, and Cape Town,
the legislative capital where the South
.\frican Parliament meets. The narra-
tor tells us that the dark-skinned peo-
^£M/f/tM
%
BVLLETIN
BOARDS..
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THE FILM YOU'VE ASKED FOR
J
an effective teaching device
This film gives suggestions for the planning and organization of creatively designed bulletin
boards. Twelve different bulletin boards are used to provide a variety of examples. The collec-
tion of different materials illustrated could be used to create interesting backgrounds for any type
of display. The film also takes you into a classroom v^here children and teacher ore discussing
and planning a bulletin board. Then it shows the children arranging one. Anyone interested in
bulletin boards who needs inspiration and motivation will want to use Bu/letin Boards: an Effect-
ive Teacfiing Device. It can be used with students at any level from elementary through high school
and college, and for pre-service and in-service teacher training.
• DIRECTED BY REINO RANDALL Associate Professor of Art Centroi Wosliington College
(other films • Children are Creoliye, 10 min. color-sound, sole SIOO.OO, rent S5.00 • Art
I Begins of Home, Boy Creoles Toy, Croyon Resist, Ho/idoy Art, Monofype Prints, Torn Poper, eocli
\ film 5 min, color-sound, sole S60.00, rent $3.00.
BAILEY FILMS, INC.
6509 DeLongpre Avenue • Hollywood 28, California
EdScreen & AVGuide — February, 1957
93
pie of the Union have little representa-
tion in their country's government.
As the film closes we see a nurse
giving instructions to a group of na-
tives, and the narrator reminds us that
.South Africa is one of our good neigh-
bors.
Appraisal
This film will undoubtedly give a
new and favorable impression to many
persons who might have had a dis-
torted concept of the Union of South
Africa. This is especially true of the
part which shows the large modern
cities with their wide streets, lovely
parks, beautiful residential areas, and
u|>-to-date schools. The narrator refers
to the happy slate of the natives who
are rapidly taking on the white man's
way, but one is led to wonder about
this when in contradiction he refers
to severe restrictions on their freedom
of movement from place to place, and
the rigorous measures which force them
to live on special reserves or com-
pounds. In spite of this, the film should
have a strong appeal to elementary
and secondary teachers of geography
and social studies.
- Pearl Walker Hendd
SOUND
advice
Foreign Language
Recordings
The abundance and variety of for-
eign language recordings suitable for
instructional applications continue to
surprise us. We have in the past of-
fered rather complete reports on the
discs available; we recently had reason
to re-investigate the field and found
several new recordings worthy of your
consideration. In the foreign language
field there is an "embarra-ssment of
riches" which is at once a comfort and
a challenge to the language instructor.
It is comforting to know that much
is available. It is comforting to know
that so much attention has been paid
to the foreign language field and that
more than two dozen manufacturers
have issued records for language in-
struction. And it is a challenge — a
challenge to know the field and to
make the correct selection. And it is
a challenge to use the correct records
at the right time with the most telling
effect.
In general recordings designed to
accompany particular recognized .school
texts, and consequently increasing in
relative difficulty, will be most useful
for clas.sroom instruction. Recordings
essentially dcsignetl for iudi\idual or
home study are in general less appli-
cable to the classroom situation, al-
about audio materials
and equipment
by MAX U. BILDERSEE
though in libraries these recordings
may be very useful. As supplementary
material they offer many advantages,
for they may be used to encourage
the precocious student to expand his
vocabulary. They may be used, too,
to help some students catch u|) to a
class which has already passed his own
|)oint of accomplishment.
Songs in French
One of the most charming records
we have heard in a long time, "Songs
in French for C:hildren" (Columbia
Records, Bridgeport. Connecticut) con-
sists of twenty familiar folk songs
magnificently delivered. This record-
ing is fine for class use with elementary
or junior high groups studying the
language, or studying folk songs. Al-
though no text is supplied with the
record, none is really needed because
the performance is so very delightful.
.\merican children particularly will
recognize "The Fanner in the Dell"
and "Who's .\fraid of the Big Bad
Wolf" although the words will be
strange. Other songs of interest to the
language teacher include "Sur le ])ont
a'Avignon" and "L'.Mouette." Partic-
ular credit must be given to the per-
forming artists, Lucienne Vernay and
Les Quatres Barbus, whose delivery
gives this recording its great charm.
.\nother Columbia recording,
"French for Travel" (Columbia Rec-
ords, Bridgeport, Connecticut), is use-
ful only to the adult reviewing the
French language with travel antici-
pated. The school uses are limited, al-
though as a quick review for travelers,
it has some merits.
"Listen and Learn French" (Dover
Records, New York) is an entirely new
album in the language instructional
field. Dover has been publishing, and
continues to publish, short recordings
for quick study which are of limited
school value. However, their "Listen
The right recording at the right time!
AUDIO EDUCATION
recordings are a "shot in the arm" for classes at all levels of
iiisinulioii. From the first grade through high school. Audio
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ing piogram. Featuring nnisic, rhythms, and the language
arts, these Audio Education recordings provide the answer to
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94
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Our 1956-57 Tape Re-
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Drop us a card and
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and Learn I-rendi" may be useful in
many classrooms and in library collec-
tions. These recordings arc most use-
ful for individual study and are de-
liberately oriented to travel situations.
Pronunciation and enunciation are ex-
cellent, and the vocabulary offered is
practical and useful.
The Dover Publishing Company has
announced that similar albums will
soon be ready in German, Italian and
Spanish for students of those lan-
guages.
Introduction to German
"Introduction to German" (Wilniac
Recorders, Pasadena, California) is de-
signed to accompany, and is useful
when employed in conjunction with,
the text of the same title, revised edi-
tion, by Harry Steinhauer and William
Sundermayer. The text is published by
the Macmillan Company and is avail-
able from them. The recording offers
classes an opportunity to hear German
well pronounced, and to imitate what
is heard. This recording is a creditable
first effort at cooperation between a
record publisher (Wilmac) and a book
publisher (Macmillan).
Language study must be fun to be
successful. The student who drags
through any study may learn the nec-
essary data to pass an examination and
fail completely to understand and ap-
preciate what has been learned. The
German student can learn words, sen-
■"«tio
AUDIO DEVICES, Inc.
444 Madison Ave.,
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fences and grammar, he can memorize
poetry and sing German songs and still
not learn German. For if the student
doesn't enjoy the learning experience
he cannot readily apply the learning.
The recording, "Gems of Wit, Wisdom
and Beauty in German" (SMC, Pro-
Arte, New York), can be used to add
part of the ingredient of fun in learn-
ing. It offers very good delivery of
interesting and miscellaneous material
not associated with any textbooks. This
is a potpourri of proverbs, songs,
tongue-twisters and so forth and in
instruction should be used a little at
a time. The record will be useful in
class, in language laboratories, and in
library record collections. It may be
used for extra curricular listening, for
class enjoyment and by advanced stu-
dents listening alone it may be used for
comprehension practice. This is one
of a number of foreign language re-
cordings offered by Pro-Arte and sold
by the Spanish Music Center. 1291
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It may be worthwhile to investigate
their complete catalog of language
recordings. Some in Spanish are re-
parted on below.
The Hebrew Language
But before we list and report on
some new Spanish records, we would
like to mention one of the finest re-
cordings we've heard lately. This is
a language recording which can be
ajjpiopriately used not only in spe-
( ialized language classes, but in English
classes and History classes as well. It
is titled "The Hebrew Language" and
is available on disc from Folkways
Records and Service Corporation and
on tape from Phonotapes, Inc., both of
New York City. The recording is
mostly in English and is a thought-
fully prepared lecture in comparative
language by Professor Theodore H.
Gaster. The recording is an interesting. .
even engrossing, and useful history of
the language. It can be used by sec-
ondary schools and more adult stu-
dents.
Beginning Spanish
"Beginning Spanish Course (I). C.
Heath Company. Boston and New
York) is designed to accom|>any the
textbook "Beginning Spanish Course"
by Donald K. Barton and Richard W.
Tyler. The recor<lings offer a gooti
EdScreen & AVCuide — February, 1 957
95
variety of male and female voices
demonstrating excellent Latin-Amer-
ican pronunciations. There is oppor-
tunity for class participation through
repetition of recorded statements. The
recordings also include sections in-
tended for aural comprehension only.
D. C. Heath also publishes "Pasos
per el Mundo Espanol" intended as a
companion to Book One of the text-
book of the same name by Switzer,
Woolsey and Harrison. These record-
ings do not include sections intended
for aural comprehension only, but they
do offer a good variety of male and
female voices demonstrating Latin-
American pronunciations and there is
opportunity for the class to partici-
pate through listening and then re-
peating what has been heard. Both
sets of recordings have good school
potentials, and used with the appro-
priate textbooks offer much to the
instructional program. However, if
other textbooks are used, the value of
the recordings is severely limited un-
less they are incorporated, with the
text, in a library collection or language
laboratory situation.
The Spanish Music Center offers two
recordings which will interest school
personnel. "Mexican Folk Songs" is an
excellent recording of ten well known
Mexican folk songs, with appropriate
and excellent guitar accompaniment.
High school students will enjoy this
recording, and it will serve the end of
adding pleasure to the study of the
language. More mature students will
thoroughly enjoy and appreciate
"Antologia Poetica por Federico Garcia
Lorca." This is a magnificent reading
of Federico Garcia Lorca's poetry by
Jose Jorda with an excellent guitar
accompaniment by Juan Martinez.
Students of the language will thrill to
these superb dramatic readings. The
pronunciation offered, most appro-
priately, is pure Castilian and the per-
formance will of course serve to arouse
interest in fine Castilian poetry. Con-
versely "Panorama Poetico Espanol,"
also offered by the Spanish Music Cen-
ter, lacks drama and rhythm. It is
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poetry, read as though it were prose,
and will be of minimum interest to
,s( hools.
Spanish classes in senior high schools
and in colleges may find the new re-
cording, "Spanish Pronunciation"
(VVihnac Recorders, Pasadena, Cali-
ifornia) useful for laboratory practice.
This is a recording intended for be-
ginners and is therefore quite simple
and limited in scope.
Spanish Music Center's "Literatura
Columbiana" is mainly useful for col-
lege classes and for adults listening
alone. It offers a literary recital of high
cjuality. There are fifty minutes of
reading from the works of Columbia
authors. The recitalist, Andres Berger-
Kiss, is a native of Colombia and has
written several of the selections offered
on the disc.
The Latin Language
"Caesar (Folkways Records and Serv-
ice Corporation disc and Phonotapes,
Inc. tape) is an excellent lecture on
)ulius Caesar featuring eleven readings
from the "Gallic Wars," making a
total of several pages of Latin text.
The Latin text is extremely well read
by Moses Hadas. The recording may
be used in many ways but should be
extremely effective in arousing interest
in Caesar and the Latin language. The
recording may also effectively be used
as an excellent model of Latin pro-
nunciation.
In Three Parts
The language recordings we have
reviewed, and they now amount to
more than two hundred, fall into three
easily definable classes. First, from the
school standpoint, are tliose associated
with recognized textbooks. Secondly,
there is the group which offer both
entertainment and cultural enrichment,
and finally there are those which are
most akin to "cram sessions" and may
be useful in language laboratories, and
library collections. They are useful also
for adults studying alone and in small
groups. It would seem that, in the
selection of language textbooks as well
as in other curricular materials in all
study areas, it should be the responsi-
bility of those making the choice to
l)e aware of and to evaluate the re-
corded materials available before any
final decisions are made.
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EdScreen & AVGuide — February, 1957
This A V Center Serves the Whole Conimuni/i/
Continued from page 71
and over the desks of the branch librar-
ies the Center distributes subject area
supplements. In the past, special areas
covered in this manner have been
Safety, Health, Speech, Industrial Arts,
English Language, Art, and Commer-
cial Education. In the planning stages
is a supplement on Driver Education.
While the Center's master catalog in-
cludes some 1100 film titles, additional
catalogs have been prepared for the
Primary Grades, and a special Adult
Catalog is available. These specialized
listings and supplements have met
with wide approval among the library's
clients.
With a wealth of information avail-
able for the potential film user the
Center provides previewing privileges.
On a few days' notice a film may be
previewed at the Center, itself. Other-
wise, a film may be picked up and re-
turned on a one day basis for preview
elsewhere.
While the bulk of service to the
community will continue to be in
terms of motion pictures, the Center
is perceptive to the needs of the ever-
growing Wayne County population.
The increasing use of the tape record-
er in education has stimulated the de-
velopment of a master tape operation.
The Center has obtained tape dupli-
cation equipment this year and master
tapes from educational sources through-
out the country are being collected.
Schools and other institutions may
send a blank tape to the Center and
indicate which program is desired from
the catalog. For a small service charge
the program will be recorded and re-
turned to the school.
.Against the two reels of film which
inaugurated the Audio-Visual Center,
Wayne County Library, in 19,'33, the
film collection now boasts a dollar in-
ventory value in excess of $100,000,
with approximately 1100 film titles.
Monthly circidation, per film title
shipment, has been rapidly approach-
ing the thousand mark.
Income from film services of the
Center revert to the Wayne County
general fund. However, the operating
budget of the Center is part of the
County Library budget which in turn
is derived from Wayne County taxes.
In order to provide immediate avail-
ability of many films which would
otherwise be prohibited in cost, the
budget of the Center has included the
purchase of many films on four-year
contracts.
In the light of increased population
and wide acceptance of the value of
the Center to community well-being,
the Wayne County Library system is
planning a new headquarters building.
This building will be closer to the
center of the out-county population
and its facilities will serve the central
library staff, the extension department,
the department for the blind, and the
Audio-Visual Center. With this move
in the future, the Audio-Visual Cen-
ter will have about four times its pres-
ent space for work and storage, or
about 4000 square feet.
Increase in space and expansion of
services suggest the addition of staff
on the professional level. The Center
will continue to explore those possible
services which are necessary and which
are capable of community-wide appli-
cation and use. Even now the Center
has developed the beginning of a mo-
tion pictures archives collection.
The operation and growth of the
.\udio-VisuaI Center, Wayne County
Library, are in many ways still a
pioneer venture. Its future is assured,
however, by the continuing recognition
it receives. While this pattern of
growth and organization of audio-
visual service closely tied in with a
county library system has limited ap-
plication to many areas throughout the
county, it nonetheless demonstrates
the successful solution to a commu-
nity problem.
Audio-visual instructional materials
have been brought close to the user, lo-
cated near him, and made available by
phone. Through this operation the li-
brary gets maximum utility of its
prints, and can still provide most films
a day in advance of the expected use
in' the school or community group.
Personal knowledge of film users in the
community makes for better relation-
ships for the library and helps toward
more effective programming for specif-
ic needs. Through the mail and the
20 branch libraries the .\udio-Visual
Center has many fingers of rapid dis-
tribution in the community. Located
on a main thoroughfare the Center is
within a few minutes of practically
everyone.
In three short years the County
Board of Education and the County
Library Audio-Visual Center have
effected a strong, and valuable, right
arm to the school and adult popula-
tions, not only in making available a
large variety of films to almost a mil-
lion people in an urban area, but also
in making sure that those who use
such materials, whether for education,
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out of the library's materials.
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Address-
EdScreen & AVCuide — February, 1957
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College Libraries Need A V Materials
Continued from page 74
There is probably some advantage
in the college library as an organiza-
tional unit providing audio-visual aids
and services to the whole institution
so that students and staff may obtain a
one-stop service. However, many insti-
tutions of higher education have pro-
vided such audio-visual services satis-
factorily through a variety of other
■idministrative organizations including:
(1) An independent department, bu-
reau, service, or agency reporting
directly to the president, as at the
University of Buffalo.
(2) A department in the extension
division, as at the University of
Oklahoma.
(.S) A department in the college or
school of education, as the Univer-
sity of Connecticut, or at Penn-
sylvania State University.
(4) A branch of bureau of educational
research and school services, as at
Ohio State.
(5) .\ department of the library, as
at the University of Omaha.
.\ particularly important considera-
tion in assuming responsibility for
audio-visual aids functions is the train-
ing of the personnel who will carry on
the work. The functions should exist
where there are trained personnel, or
where existing personnel are willing
to undertake the necessary training.
As an illustration of some of the
things a college library may do with
audio-visual aids, part of the plans
for the new College of Education
building at the University of Tennes-
see may be of interest. In this building
is to be provided an education library
-—a room containing almost 5000
square feet of space. In this room there
will be the reserve and other educa-
tion book collection, bound and cur-
rent periodical collection, education
reference tools, and the Library Service
Department collections of materials
normally found in elementary and
high school libraries. All these will be
housed on open shelves or in open
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stacks. In addition in this same room
will be a ])honograi)h record collection
and space for six students to audition
records, a tape recording collection
also with space for two students to
audition tapes, a filmstrip collection
with two individual previewers pro-
vided at the tables, a slide collection
also with an individual previewer at
a table. \ vertical file for pictures and
pamphlets will be provided.
,\ large case for unfolded maps,
charts and posters will also be pro-
vided. Just outside the entrance of the
library room will be a 26' lighted and
glass enclosed display case, .\djacent
to the library will be an audio-visual
laboratory, a combination projection
room and sound recording room, a
dark room, and an audio-visual work
and storage room. Thus is found a
wide range of materials available to
staff and students from 8:00 a.m. until
10:00 p.m.
For perspective, let us take a brief
backward look at the essence of what
has been said:
First — Here is a job to be done —
the provision of the audio-visual mate-
rials and services listed, to professors,
researchers, students.
Second — Here is how some do it —
by an independent bureau; by the ex-
tension division; by the College of
Education; by the bureau of school
services; by the library: or by a com-
bination of these.
Third — Here are some cautions:
.\bove all let's be sure the materials
and services are provided somewhere
in the college; let's be sure there are
trained personnel where there are
functions to be performed; let's put
the functions where there are sym-
pathetic, interested persons who can
get the money to do the job; let's cen-
tralize where practicable for the sake
of the user and for economy.
Fourth — In cooperation with the
administration and departments con-
cerned, libraries may find it wise to
move in one or two steps at a time,
making sure that a good start is made
before biting off too big a chunk for
the personnel and budget. This year
one may want to start a tape collection
or a map collection — next year it may
be filmstrips or slide.
Finally— Do not fear that books and
library budgets are in danger — they
arc not. The important point is that
professors, researchers, and students be
given ready access to ideas in all forms.
98
EdScreen & AVCuide — February, 1 957
MONTHLY REVIEW OF WHAT'S NEW FROM MANUFACTURERS & DISTRIBUTORS
Aludio-visual trade review
by ROBERT E. SCHREIBER
NEW EQUIPMENT
For more information obout any of the
equipment announced here, use the Read-
er's Service Coupon on page 108.
Bell & Howell Electric Slide Changer
$33.50 with cord, remote control and
push button. The changer fits into
TDC Streamliner, Heodliner 303, Pro-
fessional, Model D, Mainliner, and
Showpok models. Provides remote con-
trol slide changing.
For more information circle 101 on coupon
Broadman Teaching Picture Display
Stand $3.50. Accommodates pictures
up to 12'/4xI7'/8 in a 15'/2xl9'/2
stand constructed of blue-gray steel.
Pictures ore stored in a pocket Va"
thick and are then brought to view as
each preceding picture is pulled up
and out of the stand.
For more information circle 103 on coupon
Califone Incorporates Strobeselector on
Some Models. Consists of a full vision
control and a stroboscope window
which is illuminated when phonograph
power is on. The arrow Indicates the
desired speed on a graduated scale
which has the standard speeds printed
thereon. Stroboscope lines appear be-
side each speed, guaranteeing correct
speed selection and attained revolu-
tions per minute.
For more information circle 104 on coupon
Coffey's Fibre Mailing Case for Film-
strips. The new mailer holds six film-
strip cans with space for teachers'
manuals. A strong web strap perma-
nently attached holds the lid on in
transit.
For more information circle 105 on coupon
DuKane's New Micromatic Projector Fea-
tures. The well - known soundslide
model now includes a new type of
forced air cooling, said to reduce
film heat by 30%, and a revised sys-
tem of film feed and takeup. Under
this system, the film is token up by
winding on o hub in a clock-wise di-
rection. The film moy then be slipped
New DuKone Model
off the hub ond inserted into the up-
per magazine which Is so constructed
OS to permit the film to unwind from
the center of the roll.
For more information circle 106 on coupon
Eastman Medallion 8 Camera $129.50.
Magazine looding, fixed focus f: 1.9
lens, variable speeds, 16 to 48 frames,
single frame, provision for continuous
runs, 24 ounce weight.
For more information circle 107 on coupon
EdnoLite Golden Miracle Movie Lens
$24.95 with cose. Available for most
movie cameras, the lens serves as a
wide angle lens when mounted In one
position or as a telephoto lens in the
other. No light compensation Is re-
quired.
For more informotion circle 108 on coupon
OL
KEYSTONE
Overhead
lector
GoldE Remote Control Slide Projector
$1 14.95 with cose, lamp, slide maga-
zine, ond 15-foot remote control ca-
ble. The 500-watt machine can be
operated by remote control or monu-
olly and also handles individual slides
without using magazines or occessories.
f: 2.9 lens. 17 lbs.
For more information circle 109 on coupon
Heitx Filmosto "C" 2x2 Economy Glass
Binders. Box of 20 $1.95. Built-in
masks permit mounting of all 38mm
by 38mm transparencies taken with
Rolleiflex and Rolleicord cameras. Two
easy-to-handle connected sheets of
extra-thin, finest optical pre-cleaned
gloss moke this a simple 4-step oper-
ation.
For more information circle 110 on coupon
Kolimar Rangefinder $6.95. The exact
distance of the object from the view-
finder appears in the lower part of the
field of vision making it unnecessary to
remove the rangefinder from the eye
to read the correct distance being
viewed. Clips on all cameras.
For more information circle 1 1 1 on coupon
Paillard Accessories for Bolex. The Under-
water Case holds any Bolex H-I6
camera and is designed for use at
depths down to 330 feet with all nec-
essary controls and counters operating
or seen from outside the cose. $600.
The Bolex 8mm Titler features simple
centering of camera, provisions for mak-
ing vertical and horizontal flips, scroll
An Efficient Classroom
Projector of Many Uses. It
will service for —
Photographic and Hand-
made standard (314 x 4")
Slides.
2" X 2" Slides
4" X 7" Tachistoslides
Micro Slides — Strip Film
It is cool, quiet, and affords a brilliant picture in a well
lighted room. Every classroom should have a Keystone Over-
head Projector. A Demonstration on Request.
KEYSTONE VIEW CO., Meadville, Pa.
Since 1892 — Producers of Superior Visual Aids
4
EdScreen & AVCuide — February, 1957
99
titles, and turning titles, avoilable for
Bolex B-8, C-8, and L-8. $37.50. Ac-
cessory kit $61.50. Complete $99.
For more informotion circle 112 on coupon
RCA Color TV Camera for Educational
Use. Engineered for completely remote
operation and maximum operating
economy, the RCA medical TV camera
is designed around three vidicon cam-
era tubes and special circuity which
makes possible full color detail with
the kind of lighting normally supplied
in operating rooms. Design permits long
periods of exposure to a single scene
without danger of image burn-in and
virtually eliminates halo or overload-
ing effects caused by reflections from
instruments.
For more informotion circle 113 on coupon
University Powrpage Portable Electric
Megaphones. The Model PP- 1 weighs
only 7 Vi pounds with seven standard
size "D" flashlight batteries. It incor-
porates a University-built microphone
and drives a weatherproof speaker.
Eleven feet of microphone cable sup-
plied. The PP-2 weighs only 4 'A
pounds with batteries. Can also ac-
commodate an external 6-12 volt D.C.
supply.
For more information circle 114 on coupon
NEW MATERIALS
The following announcements of recent
releases are based on information sup-
plied by producers and distributors. Au-
dio-visual materials of all kinds ore
listed under the same general subject
headings. The producer or primary dis-
tributor for each item is indicated by on
abbreviation of the name. Addresses of
such primary sources ore given in the
Index to Primary Sources at the end of
this department. For more information
...now
photographic
type
the easy way..
M
overhead
projection
slides...
movie,
film strip
titles...
When you have a story to tell clearly and
quickly, prepare it the ProType way —
simple, easy...
no camera...
no darkroom!
ProType photographic type is the ideal
answer for visual presentations. You get
clean, razor-sharp type up to 90 points —
without complicated machinery, expensive
cameras or darkrooms! All you do is expose
the type at a simple ease! under regular room
lighting conditions, then develop the ProFilm
or ProPaper there! That's all there is to it!
More than 10,000 type sizes and styles are
available to suit any need, from text to head-
lines of compelling interest and impact. Pro-
Film is ideally suited for use in making projec-
tion slides, and ProType, on both ProFilm and
ProPaper, fits in perfectly with all phases of
the Diazo-type Process.
ES-2-7
^DAVIDSON CORPORATION
^A Subsidiary of Merg.nfhofer linotype Company
M UTIUON ItHIT, •■OOKITN S. MIW TOIK
Olitribwiert In oil principal ciiivi ond Canada
Text set in Linotype * Headings in ProType
Arrange demonstration
nSend brochure on ProType
Street_
Firm_
City_
_Zone Stofe_
about new materials, use the Service-
Coupon in this section.
LANGUAGE ARTS
American Literature: The Westward
Movement mp CORONET 1 Imin sd col"
$100 b&w $55. How the people ond
themes of the westward movement
have served as a source of material for
writers from the early 1 9th century tO'
the present day. Scenes characteristic
of the adventurous spirit of the move-
ment are combined with quotations.
from the works of poets, historians,
and novelists. SH.
For more information circle 155 on coupon
English Grammar Series 1 9fs TEXAS si
col $60. How to Write a Theme (3
parts), Making Better Outlines, Parts-
of Speech, Phrases and Clauses, Agree-
ment of Subject and Verb, Tenses Er
Principal Ports of Verbs, Resources of
the Verb, Diagrams, Verbals, End'
Punctuation, Uses of the Comma, Re-
strictive and Non-Restrictive Elements,
Sentence Frogment, Comma Splice tr
Run-on Sentences, Primer and Over-
long Sentences, Parollel Structure
Periodic Sentences — Transitions, Posi-
tion of Modifiers, Pronoun Problems.
SH.
For more information circle 156 on coupon
Legislative Reporter mp OHIO 20min sd
b&w $60. Techniques of on-the-spot
coverage of House and Senate sessions
and committee meetings; role of the
wire services; local slanting of legisla-
tive news.
For more informotion circle 157 on coupon
Mark Twain: Background for His Works
mp CORONET Mmin sd col $125
b&w $68.75. Using authentic back-
grounds, quotations, and re-enact-
ments, film indicates the variety and
color of Twain's boyhood on the Mis-
sissippi to be a source of his major
writings. SH.
For more information circle 158 on coupon
Walt Whitman: Background for Hit.
Works mp CORONET Mmin sd col
$125 b&w $68.75. Presents Whitman
OS 0 true American poet, whose works
were strongly influenced by significant
facets of the changing 19th century
America in which he lived.
For more information circle 159 on coupon
LANGUAGES
Aspects de France mp-sl-rec WAYNE.
Kit includes 5-10 min col motion pic-
tures, 5 sets of 2"x2" color slides, and
5 accompanying topes (at 3.75)
$475. Individual motion pictures $85,
slide sets of 10 each $5, each tope
$7.50, additional guides 50c. Titles
include Bretogne, Pays de La Mer, Le
Haut de Cagnes, Paris a Mon Coeur,
Le Mont Saint-Michel, Les Baux de
Provence. The tapes provide specially
paced commentary and additional
practice exercises. Vocabulary is fought
by joining verbal symbols and visuol
representations.
For more informotion circle 160 on coupon
SCIENCE
FILMSTRIPS
SINCE 1931 SINCE 1931
MADE BY TEACHERS FOR TEACHERS
BIOLOGY HEALTH b SAFETY
PHYSICS GENERAL SCIENCE
CHEMISTRY MICROBIOLOGY
BIKE SAFETY BUS SAFETY
NEW — Elementary Science Series in
Brilliant Spectracolor
VISUAL
SCIENCES
Bex S99E
Suffem, New York
100
EdScreen & AVCuide — February, 1 957
I
Comedie Froncaise Taped Plays 5rec
FRENCH Recorded single track at 3.75
inches per second. Britonnicus (2
hours on two reels $15), L'Ecole des
Femmes ( 1 '/a hours on two reels $1 5 t ,
Hernoni (2 hours on two reels $151,
Cyrano de Bergerac (2 hours on three
reels $20), La Reine Morte (3 hours
on three reels $20) .
For more information circle 161 on coupon
Der Knaben Gluck mp WAYNE lOmin
sd col $85. Experiences of two little
boys OS they take part in their doily
routine of church, home, ond school;
work, ploy, and study. Narration
spoken in the authentic dialect of the
Rheins River people. Int.
For more information circle 162 on coupon
MATHEMATICS
Learning New Numbers: Froctions 8fs
FH 30fr ea si col $40 ea$6. Series re-
lates each fraction fact to whole num-
ber facts previously learned. Features
a boy and his whimsical pet, Gerry-
Graph in the strips. What is a Fraction;
Working with Equal Fractions and Re-
ducing Fractions; Working with Like
Fractions and Improper Fractions;
Adding with Fractions; Subtracting
with Fractions; Beginning to Multiply
and Divide with Fractions; Multiplying
with Fractions; Dividing with Frac-
tions.
For more Information circle 163 on coupon
MUSIC
Conducting Good Music mp EBF 1 3min
sd col $125 b&w $62.50. Shown is the
conductor's intense communication of
musical signals to the orchestra, as the
narrator points out significant high-
lights. The signs which the composer
writes into the score as a guide for the
conductor are clearly explained. Por-
tions of Brahm's Second Symphony,
Haydn's Military Symphony, Tschai-
kowsky's Sixth, and Dvorok's New
World ore played. Three conductors
interpret the opening possages of
Beethoven's Fifth.
For more information circle 164 on coupon
Folk Songs from Armenia rec WESTMIN-
STER 1-12" LP. Soloists and Chorus
of the Armenian Radio State Ensemble
of Armenian Folk Song and Dance.
For more information circle 165 on coupon
On the 12th Day BRANDON 22min sd
col $225 r$ 17.50. Humorous fantasy
from the old English Christmas bollad.
For more information circle 166 on coupon
Songs from Brazil rec WESTMINSTER
1-12" LP. Clara Petraglia, songstress-
guitarist, in a repertory of hauntingly
beautiful Brazilian folk songs.
For more information circle 167 on coupon
Stravinsky: L'Histoire du Soldot rec
WESTMINSTER 1-12" LP $7.50.
Scored for violin, bass, clarinet, bas-
soon, trumpet, trombone, and o fantos-
tic array of percussion. Ars Novo con-
ducted by Robert Mandell.
For more information circle 168 on coupon
two NotabI* turton Holmai fllmM
"AUSTRIA"
A 22-nuii. study in courage and faith.
Color, f!90; bfcw, $9S; SeconduT.
"COASTAL BRAZIL"
An ll-min. sequel to "Rio."
Coin, tlOO; bfcw, }50; Elementarr.
Yeiir ptmiam prints ar* ready. Writ* now
PARK FILMS
us N. Alment Dr., Bmeriy Hilb, CalK.
PHYSICAL EDUCATION & SPORTS
Football Parade of 1956 mp UWF lOmin
sd b&w $22.95. Castle Films' annual
review of the highlights and note-
worthy plays of the college football
season. Available at camera stores.
For more information circle 169 on coupon
PRODUCTS & INDUSTRIES
Aluminum on the March mp ASSOC 28
min sd col free. Story of aluminum,
from the mile-high bauxite mines of
Jamoica to the mile-long rolling mills
of the midwest.
For more information circle 170 on coupon
Natural Rubber: A Product of Nature
Plus Science fs VEC 3 1 fr si b&w $3.50.
How scientists hove developed a prod-
uct of nature, with emphasis on bud-
grafting of high-yielding trees. Int.
For more information circle 171 on coupon
Our Nation's Resources: Natural Gas fs
VEC 28fr si b&w $3.50. Photographs
and drawings show how natural gas
was formed and trapped in under-
ground vaults of sand and stone; gas
fields in the U. S.; how gas fields ore
found, drilled; building of pipeline
networks.
For more information circle 172 on coupon
Shaping of Things to Come mp ROTH-
ACKER 36min sd col free. Plastic
molding process from basic phenolic,
melomine, ond urea through hand,
semi-automatic, transfer and injectior*
molding to the finished product.
For more informotion circle 173 on coupon
There is a Difference mp CAMPUS 28min
sd col free. Different design and con-
struction features to look for in pur-
chasing luggage (Amelia Eorhart) .
For more information circle 174 on coupon
The improved PROFESSIONAL JR. Tripod with
the removable head is the world standard of
quality among tripods. Features simplified
camera attaching method, double let lock
adjusting knobs, telescoping pan handle,
sockets for left, right and reverse tilts.
$150.00
Success Minded
TV and film Pros
. . . foolr to Cf CO for
Top fools and techniques
As Most Pros know, CECO is headquarters for
th& world's finest comeras, recording and
editing equipment and photogrophic accessor-
ies. But CECO is more than thot. It maintains
the finest service deportment in the East —
ALSO AN ENGINEERING AND DESIGN DE-
PARTMENT. CECO is always happy to consult
with film makers — either beginners or Acad-
emy Award Winners — about their technical
problems. Moy we help you?
AURICON CINE-VOICE
Conversion Camera
modified to accept 1200
ft. external magazines; in-
cludes torque motor for
take up; olso Veeder foot-
age counter. $450. OO
Conversion only.
PROFESSIONAL FILM VIEWER is
portable, views film from left to
right on large illuminated screen.
Easy threading. $350.00
m
Full
Line of
Studio Lighting
Equipment.
COIORTRAN
GROVERLITE
"5000" Senior Kit
m
SALES
SERVICE •RENTALS
contains two Senior Lights, with con-
verter. 2 chromed steel stonds. Other
kits for every purpose. $265.00
$232.00
AKG D-25 MICROPHONE
is dynamic cardoid type.
Completely shock
mounted, weighs only 2
ounces. AKG Models for
every need.
ADDITIONAL PRODUCH: "BALANCED" TV HEAD • MICRO-
WAVE RELAY BEAM REFLECTOR HEAD • ALL METAL
TRIPODS • Silent & Sound Projectors • Ace Cleor Vision
Splicers • Electric Footage Timers • Editing Tables •
Split Apart Reels Pricei subject to change without notice
(£flm€Rfl GDUipmeni (o.,inc.
Dept. E 315 Weit 43id Siteel. New York 36 M Y
EdScreen & AVCuide — February, 1957
101
''FIBERBILT" CASES
"THEY LAST INDEFINITELY"
Equipped with steal corners, steal cord
holder and heavy web straps.
Only original Fiberbilt Cases bear this
Trade Mark
Your Atsuranc*
of Finest Quality"
For 16nim Film —
400' to aOOO' Rooli
Sold by All Loading Dealer*
DYNAMIC FILMS
for EDUCATION
created to your order by veteran pro-
fessional producer with outstanding
record of accomplishment for national
and state health agencies, as well as
for Industry and Education.
On any film production project consult
SAM ORLEANS and Associates
21 1 Cumberland Avenue
Knoxville 15/ Tenn.
An elementary safety film
/Wic)\ uses a positive approach
thruout to motivate safety on
the playground.
pOrtsfilm Orchard Lake. Mich.
FILM CEMENT
FOR ALL FILM
A FABULOUS NEW CEMENT THAT
GUARAHllEi YOUR SPLICES WILL
HOLD...PERA1ANENriy/
1 Oz. 40c Vi Pt. $1 .50 1 Pt. $2.50
Please include Postatle tvith order.
Writt for frtt sompf*.
CAUTION: Will not mix with other (ilm cementl.
FLORMAN & BABB
6B WEST dStH ST.. N. V. C.
RELIGIOUS EDUCATION
Assassin of Youth mp NEW LIFE 40min
sd b&w r$10. How marihuana is har-
vested and peddled in cigarette form;
experiments on white mice and on the
humon brain showing effects of the
drug; the Gospel as the only real solu-
tion to the problem.
For more information circle 175 on coupon
Broken Mosk mp BFC BOmin sd col r$12
b&w r$8. Paul, o white boy, meets
George, a Negro, in a college-age sum-
mer conference. He discovers that
George Is planning to enroll In his
university and invites him to his
church. Here the conflict begins. Its
resolution goes straight to the heart
of our current racial difficulties.
For more information circle 176 on coupon
Light in the Hills mp BAPTISTA 30min
sd col $225 b&w $125 r$8-$l2.50.
The missionaries of the Scripture Mem-
ory Mountain Mission and their activi-
ties among the mountain people of
Kentucky.
For more information circle 177 on coupon
Living Christ Series: Latest Releases 4mp
CATHEDRAL eo 20min sd col r$13
b&w r$9. Fate of John the Baptist,
Retreat and Decision (Transfiguration,
miracles of healing, raising of Lazarus,
commands by Jesus to His disciples),
Triumph and Defeat (Palm Sunday
entry, cleansing of the Temple, schem-
ings of Caiophos and Judos, Last Sup-
per, and trial). Crucifixion and Resur-
rection.
For more information circle 178 on coupon
Living in Bible Days 5fs SVE si col $25 ea
$6. Everyday life of boys and girls in
Palestine about the time of Jesus.
School in Capernaum (30fr), At Home
in Nazareth (39) , Sabbath in Caper-
naum (28), Market Day in Galilee
(29), Trip from Nazareth to Jeru-
salem (28). Pri.
For more information circle 179 on coupon
Meaning of Christmas 4fs SVE sd col
$27.50eQ fs $6ea rec $3 (two nar-
rations) . Full-color original artwork,
recorded narration with incidental and
background music by full orchestra,
narrated by Fahey Flynn. World that
Needed Jesus (40fr), Enrollment at
Bethlehem (42), Shepherds Out in the
Field (43), Good News to All People
(43). Int.
For more information circle 180 on coupon
Second Son mp BFC 30min sd col r$12
b&w r$8. How Jiro, a second son in
Japan, discovers what belief in Christ
can do for him and his people.
For more information circle 181 on coupon
Sun and Shadow mp BAPTISTA 30min sd
col $250 b&w $150 r$10-$15. A
Japanese boy struggles from the
shadow of Communism into the light of
the gospel of Christ.
For more information circle 182 on coupon
What Happened to Hannah? fs NCCC sd
$10. A church deals with the social
and economic problems of a "problem"
member.
For more information circle 183 on coupon
What Mean Ye by this Service? mp
BAPTISTA 80min sd b&w $195 r$15.
Designed to attempt to prove that
Jesus is the Messiah to those groups
who believe otherwise.
For more information circle 184 on coupon
SCIENCE: Biology
Amphibians mp CORONET 1 Imin sd col
$100 b&w $55. Frogs, toads, and
salamanders — -how they live, eat, and
the changes they undergo in their de-
velopment and metamorphosis. Follows
the frog through Its life cycle. Int.
For more informotion circle 185 on coupon
Dog Brain Stem Microscope Slides. GB
Set of 25 $65. The angle of cut is
directly transverse in the pons region,
sections at other levels being parallel
to this plane. Fixation and staining
(Weigert-Pol) ore the some as used
on the human brain.
For more informotion circle 186 on coupon
Natural Enemies of Insect Pests mp UC
27min sd col $195 r$6. In microscopic
views shows the use of beneficial in-
sects in controlling harmful species.
For more information circle 187 on coupon
Tweedy Transparencies for Vu-Graph
Projectors. 56 are available, at $1.85
each, in three sizes: 5"x5", 7"x7",
and 10"xlO". The Tweedy catalog
includes diagrams of protozoans, earth-
worms, starfish, grasshoppers, plant
structure, moss life; skeletons, muscu-
lar system, digestive system, heart;
general scientific group; athletic
series. Package prices include a steel
cose. Transparencies are mounted and
grommeted.
For more information circle 188 on coupon
SCIENCE: Chemistry
Techniques of Orgonic Chemistry 4mp
YAF. Script and demonstrations by
Professor Louis F. Fieser, Harvard. Part
I ( 1 Imin sd col $100 b&w $50) shows
equipment, fractional distillation, melt-
ing point determination, Rast determi-
nation of molecular weight; Part II
(20min sd col $200 b&w $100) de-
tails equipment, solubility tests, pro-
cedure for crystallization, clarification,
cholesterol from gallstones, collection
of o precipitate, super-saturation; Port
lll(12min sd col $100 b&w $50)
shows extraction, countercurrent dis-
tribution, elution chromatogrophy. Part
IV(19min sd col $200 b&w $100)
shows preparation of Mortius Yellow.
For more information circle 189 on coupon
SCIENCE: Elementary
Beginner's Fossil Set. Ward's $2.50. Set
of nine small fossils set in a unique
3"x5" foam- plastic box covered with
a clear, removable plastic cose. Pieces
of coral and dinosaur bone, complete
trilobite, brachiopods, clam, snail,
crinoid stem, and bryozoan colony. De-
scriptive text.
For more information circle 190 on coupon
How Animals Help Us mp YAF lOmin sd
b&w $50. Visualizes and explains the
many ways in which man benefits from
the products and services derived from
animals. Int.
For more information circle 191 on coupon
Our World of Science mp EBF 1 Omin sd
col $100 b&w $50. Planned as a first
film in science, in simple terms it in-
troduces the concept of an orderly
universe and describes a working pro-
cedure for problem solving in science.
Pri,
For more informotion circle 192 on coupon
Plants and Animals Series 5fs YAF si col.
Plants and the Things We Use, Plants
Help Us, Animols and the Things We
Use, Animals Help Us, Man Improves
Plants and Animals. Int.
For more information circle 193 on coupon
Prehistoric Figure Sets. LIBRARY Sets of
1 1 and 3 figures each beautifully
sculptured in plastic. No. 0885 ($3.95)
includes the Pteronodon, Dimetrodon,
Plateosaurus, Cynognathus, Spheno-
FilMagic Cloth
Silicone- treat your films, itrips. tapes,
slides, lenses, for finest, least expe«aiv«
protection. Noa-toxic, Approved by
Army, Navy, Air Force. $2.00.
The Distributor's Group, Inc.
756 W. Peochtree St., N.W., Atlontfl 8, Go.
102
EdScreen & AVCuide — February, 1957
codon, Triceratops, Ankylosourus, Hod-
rosaurus, Stegosaurus, Trachodon, and
Allosaurus. No. 0886 ($11. 50) in-
cludes a BrontosQurus, Kronosaurus,
and Tyrannosaurus.
For more information cireie 194 on coupon
Scaled Zoological Miniatures. LIBRARY
Set of 69 hand colored ranging in size
up to 5"xl 1 " for the African Elephont.
Prices range from 65c to $4.50.
For more intormation circle 195 on coupon
Science in Your Future GE Free. Comic
book on the contributions of scientific
research to modern living.
For more information circle 196 on coupon
Seed Dispcrsol: 2nd Edition mp E6F sd
col $100 b&w $50. Illustrates the dis-
persal of seeds by wind, water, animals,
man, and mechanical means. Int.
For more informotion circle 197 on coupon
Whys of Elementary Science I 4fs FH
25-30 fr eo si col $20 ea $6. Two
small children find the answers to four
simple science questions. Why Does It
Rain? Why Do We Have Wind? Why
Do We Hove Warm and Cold Days?
Why do We Hove Day and Night? Pri.
For more informotion circle 198 on coupon
SCIENCE: Physics
Adventures in Electronics GE free. Comic
book on the use of electronics in mod-
ern living.
For more information circle 199 on coupon
History of the Atomic Concept I fir II
2fs VISUAL 45 & 40fr ea si b&w $5
eo $3. Part I includes early ideas from
Early Greeks to 20th century; Part II
begins with contribution made to
atomic concepts since the turn of the
century.
For more information circle 200 on coupon
SOCIAL STUDIES: Elementary
Capitol Building of the U. S. with Presi-
dents. LIBRARY $8. Constructed of
sturdy white plastic authentically
scaled, the replica is 22 Vi" long x 10"
wide X 9" high. Easily assembled as oil
ports snap and lock together without
cementing. Figures of the 33 presidents
each 1.75" high with three special
figures of Ike ond Mamie.
For more information circle 201 on coupon
Famous Americans 6fs JAM si col $31 .50
eo $5.75. Typically American dramas
of courage in the face of physical and
financial handicaps, persistence, and
0 will to blaze a new trail. Thomas
Alva Edison, Wright Brothers, George
Washington Carver, Alexander Graham
Bell, Theodore Roosevelt, Jane Ad-
dams. Int.
For more information circle 202 on coupon
THE AMERICAN GEOGRAPHICAL
SOCIETY PRESENTS:
The Central Valley of California
by R. S. Funderburk
35mm filmstrip in color, 45 frames.
Single frame size, with captions,
$6.50. Double frame size, for making
2"x2" slides, with manual, $8.50.
Shows why the mild climate and fer-
tile soil make this such a rich agri-
cultural area, why it is so dependent
on irrigation. The beautiful pictures
illustrate physical features — the
Sierra Nevada, the coast ranges, the
volley between — vegetation, irriga-
tion works, farming, industry, settle-
ment.
HERBERT E. BUDEK
COMPANY, INC.
324 Union St., Hackensock, N.J.
For Western States 6fs EBF about 53fr
eo si col $36 eo $6. Covers the region
including the states of Washington,
Oregon, Colifornio, and Nevada. Pho-
tographs, maps, and charts. Topics
covered include Natural Environment,
People and Their History, Agriculture,
Industry, Commerce, Life and Culture.
Int.
For more informotion circle 203 on coupon
Living Together 6fs SVE sd col $31.50
eo $5.50. Experiences and activities
characteristic of the 5-8 age group in
the social studies area. First part of
eoch strip is captioned and presents the
story or instructional material. The
second part which is not captioned
provides opportunity for story retelling
and discussion. Jim's Family ( 32fr) ,
Day at School(36), Family Helpers
( 47 ) , Neighborhood Picnic ( 45 ) , Fam-
ily Shopping Trip (52), Ride in the
Country (50). Pri.
For more information circle 204 on coupon
Puerto Rico Today fs VEC 31fr si b&w
$3.50. History and discovery, climate
and topography, resources, agricul-
ture, education, relationship to U. S.,
and current problems. Int.
For more information circle 205 on coupon
Republics of South America: The An-
dean Nations 9fs EYE si col $25 ea
$4. Intimate scenes of land and peo-
ple. Colombia — Gateway to South
America, Colombia — People and Oc-
cupations, Cities of Colombia, Vene-
zuela — Cradle of Liberty, Venezuela
— Land of Progress, Peru — Land of
the Incos, Life in Peru, Ecuador —
Land on the Equator, Bolivia — Land
in the Sky. Int.
For more informotion circle 206 on coupon
SOCIAL STUDIES: Geography
Castles in the Clouds mp GERMAN 30
min sd col free. Camera tours of Ham-
burg, Salzburg, Bonn, Bavarian Alf>s,
Lake Constonce, Block Forest.
For more information circle 207 on coupon
Egypt-Israel mp MH 90min sd b&w $275.
Underlying reasons for the tensions
between Egypt and Israel, validity of
the arguments presented by each side.
If your prints
Dry Out
what happens?
Brittleness . . .
shrinkage . . . curl ...
buckle ... a picture in and
out of focus . . . damaged
sprocket holes . . . film breaks.
Peerless "RH" treatment
will correct these conditions.
EERLESS
IM PROCESSING CORPORATION
165 WEST 46fh STREET, NEW YORK 36, NEW YORK
SEWARD STREET, HOLLYWOOD 38, CALIF.
EdScreen & AVCuide — February, 1957
103
colorful,
easily seen
DECALS
help make
everyone
safety
conscious
Meyercord Decals are used on safety helmets
. . . in such applications as:
Designating skilled men who may work in
certain danger areas • indicating number of
years' service • characteristic trademark or design identifying
employee^individual lettering showing wearer's initial or full
name • use of color, sha pes or imprinting for various
identificalTon and classification purposes « safety records, showing
number of years safe operation or years without accidents
^£.
^"3'
THE MEYERCORD CO.
We will gladly tell you how firms
in many industries are using Meyercord Decals
to implement safety programs. Drop us a note.
DEPT. D-340, 5323 W. LAKE ST., CHICAGO 44, ILL
DON'T WAIT -
TO PROLONG
THE LIFE OF
YOUR
MOVIE FILM
VACUUMATE !
Coronet
National Film
Board of Canada
S. V. E.
McGraw-Hill
Young America
All give - • - at no extra cost to you
The Famous
v4cyyiii4H
FILM PROTECTIVE PROCESS
slJIr vap O rate
PROTECTS AGAINST Scratches. Finger-
marks, Oil. Water and Climatic Changes
ONE TREATMENT LASTS
THE LIFE OF THE FILM
Brittle Film Rejuvenated
Look for Vacuumate on the Leader!
The Vacuumate Process Is Available to
You in Key Cities Throughout the U.S.
Write for Information Now
Vacuumate Corp.. 446 W. 43fd St., N. Y.
^B| TAia fr*> T>M SCIEEM
Bg| TVPEWIITTiM MESSAGES
^bI radio-mat slices
BfJ *ec€rt HO WMTinfK
MAKE YOUR
OWN SLIDES
on your own
TYPEWRITER
by using
RADIO-MATS
II • IH[ SmiONtirOf INt StIILN s
R«Oulor >ize 3 '/4x4 or the
Sold by Audio-Visual, F
Supply Deolers. For FREE
RADIO-MAT SLIDE
222 Oakridge Blvd., Do
New Duplex 2x2.
>hoto & Theatre
SAMPLE write —
CO., Dept. V,
rtona Bescti, Fie.
HEIDENKAMP
BIRD FILMS
Producer A DlstrlbuUr
HEIDENKAMP
Bigtem ReprMaaUtiT*
ALBERTSEN
NATURE PICTURES DISTRIBUTING CO.
538 Glen Arden Drive 1105 Pork Avenue
Pittsburgh 8, Pe. New Yerk 28, N. Y.
"CANELLETO"
Artist of Warsaw
A New Documentary
FILMS ABOUT POLAND
Fer Schoels . . . Clubs . . . Meetings
Available EXCLUSIVELY Through
ALSHER FILMS
1739 Connecticut Ave., N. W., (Box ES)
Washington 9, D.C. — DEcotur 2-8000
Write NOW For FREE Catalog!
Here it is! Just Released!
Another interesting and enlightening film
tor the use of students of the French lan-
guage:
"VISAGES de la VILLE LUMIERE"
Film a 4 ot the
ACCENT AIGU
Conversational Film Series
• FOR INFORMATION REGARDING
SALES and RENTALS
Write to
FOCUS FILMS CO.
1385 Westwood Blvd. Los Angeles 2i. Calif.
Used Educational Films
Hundreds o£ 16mni. sound and silent, slightly
used, current classroom subjects — like new
condition. Selling at fraction of original price.
Send for our latest bulletin.
GAINES "SIXTEEN''
FILMS CO.
Box 114 AV, Skokie, IlL
SPIN- A -TEST
Have fun with funda-
mentals, use this moti-
vating, testing, drill-
ing, convertible, plastic
memory aid. $3.50
ppd. Spin-a-test Dept.
ES, Box 241, Hermoea,
Calif.
PROJECTO-CHARTS
The full color science chart on a projector
slide and Projecto-Chart Study Sheeu for
students. Biology, General Science, Geology,
Physics, and Chemistry.
Write for Free Cattriog
Projecto-Charts
P. O. Box 7141, Houston 8, Texas
the leaders in the controversy, back-
ground of the two countries.
For more information circle 208 on coupon
Land of Time mp STERLING 30min sd
col free. Beauty spots of Cairo, Luxor,
Alexondric, and many more of the
almost- legendary places of Egypt. Nar-
rated by Lowell Thomas.
For more information circle 209 on coupon
Suez mp IFF I4min sd col $125 b&w $60
r$7.50.
For more information circle 210 on coupon
Suez mp MH 55min sd b&w $180. Sur-
veys the canal's history from its con-
struction to its recent nationalizotion
by Nasser, Its operational problems,
and the effect that Nasser's move of
nationalization has hod on the nations
using the canal.
For more information circle 211 on coupon
Willingly to School in Thailand fs VEC
39fr si b&w $3.50. How the Buddhist
religion affects the lives of children;
classroom scenes discuss music, danc-
ing, writing, and other subjects.
For more informotion circle 212 on coupon
SOCIAL STUDIES: Government
Mr. Withers Stops the Clock mp STER-
LING 30 min sd col free. Vital role
airports play in the welfare and prog-
ress of the communities and people
they serve.
For more information circle 213 on coupon
Waste Not — Wont Not mp CCHR 28min
sd b&w $30 free loan. Objectively and
graphically brings to life the bipartisan
Hoover Commission's blueprint for
"better government ot a better price."
For more information circle 214 on coupon
SOCIAL STUDIES: History
Colonialism in Retreat fs NYTIMES 54fr
si b&w $2.50. Current advances to-
ward independence and the turmoil and
conflicts that ore encompassed in this
movement. Develops the steps that saw
the decline of the colonial empires and
brought freedom to hundreds of mil-
lions in Asia and Africa. Deals with
the social, political, and economic
problems of the newly independent na-
tions. Problems of defense and eco-
nomics for the West caused by the de-
cline in colonialism.
For more informotion circle 215 on coupon
Henry Ford Museum: Panorama of the
Past mp WAYNE 1 5min sd col $135.
Exhibits of old-time furnishings, stoves,
vehicles, and machines.
For more information circle 216 on coupon
Light of Ethiopia mp EFE 27min sd b&w
$155. History of the annexation of
Ethiopia by Mussolini and consequences
of this aggression; scenes of Ethiopia
todoy and its emperor, Haile Selassie.
For more information circle 217 on coupon
Man, Animal, Climate ond Earth mp
NEBRASKA 29min sd b&w $85. Mys-
teries of eorly man revealed from dis-
covery of early human camping sites
in Southwestern Nebraska . . what is
known of the climate, behavior of
streams, the animals and men.
For more information circle 218 on coupon
Plainsmen of the Past mp NEBRASKA
29min sd b&w $85. Prehistory of the
Great Plains starting with entrance of
man to the arrival of the Europeans
. . . how orcheologists work — with
photogrophs, diagrams, specimens, and
interpretations of finds.
For more information circle 219 on coupon
Early Hunters mp NEBRASKA 29min sd
b&w $85. The nomadic, hunting way
of life of the people who first come to
America from Asia . . . when and how
they migrated and how they coped
with the hostile natural world of the
late Ice Age.
For more information circle 220 en coupon
CAC^,
r- A\/r.,
FoKrriz-irv 1 Q'^7
Foragers mp NEBRASKA 29min sd bCrw
$85. The poverty-stricken peoples of
2000 B.C. to 500 A.D.; story of their
changing fortunes reveoled by buried
fireplaces and other finds.
For more information circle 221 on coupon
From Nomad to Villager mp NEBRASKA
29min sd bCrw $85. New way of life
for the pre-historic Indians: settle-
ment in permonent villages — new
tools, pottery, elaborate religious
ceremonies.
For more information circle 222 on coupon
Prehistoric Farmers mp NEBRASKA 29
min sd b&w $85. Native crops, new
types of houses, and specialized tools
brought in by new groups of people
pushing into the Plains; primitive so-
cial organization.
For more information circle 223 on coupon
Dawn of Plains History mp NEBRASKA
29min sd b&w $85. Earliest white
penetration of the Great Plains, how
European goods reached the Indians,
evidences of great unrest with Indians
concentrating into large villages, some
fortified.
For more information circle 224 on coupon
Rise of the Horsemen mp NEBRASKA 29
min sd b&w $85. The new plains life
brought by the spread of Spanish
horses; the change from agriculture to
bison hunting in 1650-1750; move-
ment of tribes and typical plains cul-
ture 1700-1850.
For more informotion circle 225 on coupon
Pawnee: Men of Men mp NEBRASKA
29min sd b&w $85. The oldest of
Nebraska tribes — friend of the white
man, his scout against hostile Indians
— • life, hunting, and farming.
For more information circle 226 on coupon
Tribes of the Eastern Plains mp NE-
BRASKA 29min sd b&w $85. Compli-
cated political and social orgonizo-
tions of the Indian farming tribes,
their profound religious beliefs, wan-
derings from prehistoric times to the
present.
For more information circle 227 on coupon
Displaced Peoples: Winnebago and Ponco
mp NEBRASKA 29min sd b&w $85.
Moss removal and great suffering in
two Indian tribes; story of Standing
Bear and the Sacred Pipe of the Ponca
tribe; low to help the Indians.
For more information circle 228 on coupon
Fighting Cheyenne mp NEBRASKA 29min
sd b&w $85. Their battles with the
white travelers on the trail; tale of
Dull Knife and his Cheyenne band.
For more information circle 229 on coupon
Dakota Wars and Reservation Life mp
NEBRASKA 29min sd b&w $85. Com-
plete series of 1 3 $950. Move into the
plains and wars with the whites from
1849 to 1890; Custer's last stand;
eventuol white domination.
For more information circle 230 on coupon
News Parode of the Year 1956 mp UWF
lOmin sd b&w $22.95. Castle Films'
19th annual review of world events
that have mode history. Available at
camera stores.
For more information circle 231 on coupon
Re-Birth of a Nation mp EFE 27min sd
b&w $155. Story of the birth of
Czechoslovakia as a sovereign state
out of the ruins of the Austro-Hun-
garion Empire and of Thomas Masoryk,
the founder of the republic and its
first president.
For more information circle 232 on coupon
Roger Williams: Founder of Rhode Island
mp EBF 28min sd b&w $125. Drama-
tizes one of the important events in
early American History — the con-
flict which led to the founding of
Rhode Island, the first truly democratic
colony in the New World. JH.
For more informaHon circle 233 on coupon
White Man Moves West mp NEBRASKA
29min sd b&w $85. Westword move-
ment in the U. S.; early explorations
for gold, silver, furs; Spanish, French,
ond British penetrotion of the Great
Plains; early trade with the Indions.
For more information circle 234 on coupon
Louisiono Purchase: America's Best Buy
mp NEBRASKA 29min sd b&w $85.
Mississippi Valley in world diplomacy;
significance of the Louisiana Purchose;
Lewis and Clark expedition.
For more information circle 235 on coupon
Army Explorers and Fort Atkinson mp
NEBRASKA 29min sd b&w $85. Sol-
diers as explorers; Lt. Pike and his
Great Plains explorations; Yellowstone
expedition; Major Long and the
"desert theory"; John C. Fremont.
For more information circle 236 on coupon
Fur Trade: Big Business mp NEBRASKA
29min sd b&w $85. The West's big
business and its effect on the Indians.
For more information circle 237 on coupon
Platte Valley: America's Great Road West
mp NEBRASKA 29min sd b&w $85.
Oregon Trail through Nebroska; Mor-
mon emigration; Gold Rush.
For more information circle 238 on coupon
Nebraska Territory: Boom and Bust mp
NEBRASKA 29min sd b&w $85.
Abandonment of the permanent Indian
frontier; organization of Nebraska
Territory; slave question; estabishment
of government; boom towns and panic
of 1857.
For more information circle 239 on coupon
From Trail to Rail mp NEBRASKA 29min
sd b&w $85. Steamboat and river
towns; overland freighting; stage
coach and Pony Express; telegraph and
roilroad.
For more information circle 240 on coupon
Wheelit! Don't Carry It!
Now! Wheelits are available in both Folding and NON-Folding Types
Non-Folding
Wheelit #4102
En route with machine
and supplies (above). In
stationary position for
school room film projec-
tion (below).
The new NON-Folding Wheelit is designed pri-
morily for room to room, floor to floor service
where storage space is not limited. Its sturdy
footbrake holds it stationary for projection pur-
poses, and it mokes transportation of machines,
books ond school supplies easy and safe.
The Folding Wheelit is compact enough to fit
easily into an auto trunk, closet or other limited
storage space.
Wheelits are perfectly balanced for heavy
loads, surprisingly easy to steer and maneuver.
They go up or down stairs, over curbs, around
close turns, through narrow doorways and aisles.
Specifications for the new Non-Folding Wheelit
include:
All-steel construction (except platforms)
Load copocity up to 3(30 pounds
Top platform height . — 41 inches
Second platform height . — 14 inches
1 2" rear wheels with semi-pneumatic tires
4" rubber-tired swivel casters in front
Thick, sound - resisting platforms with
scuff-resisting Formica tops
Heavy web straps to secure loads
Foot brake for stationary use
See Your Audio-Visual Edutation
or School Supply Dealer.
Descriptive Folder on Kequest
Manufactured by Gruber Products
Co., Toledo 6, Ohio
Folding Wheelit
#350
Moveij equipment or
supplies attywhere.
Folds essllj Into
oar trunk.
EdScreen & AVCuide — February, 1957
105
F & B SFLIT REELS
SIMPLE SPLIT REEL METHOD
SAVES TIME . . . SPACE . . . MONEY
You can project, edit, synchronize, clean
and inspect film on cores, without rewind-
ing by simply slipping them in F&B SPLIT
REELS.
400 ft. 16mm $2.25
800 ft. 16mm $3.00
1200 ft. 16mm $3.75
1600 ft. 16mm $4.50
NEW ALUMINUM SPLIT REELS for
16mm and n'/jmrn MAGNETIC FILM
400 ft. 16mm $4.00
1200 ft. 16mm $7.00
F&Bflorman&babb.inc.
68 West 4Sfh Street, N. Y. 36, N. Y.
READING is the key...
Unshockle learning
potential with the
AVR
RATEOMETER
reading ^3^
accelerator "T^ ■'
AVR EYE-SPAN TRAINER
with slides $7.50
Simple . . . Effective . . . DvebU
AUDIO VISUAL RESEARCH
S3 1 S. Plymouth Ct. Dept. U72 Chicago 5
Film Shipping Cases
Tape Moilers
Record Mailers
Salon Print Mailer*
Built to LAST!!!
Priced RigKt!!!
FILM COSTS
SlASHED/
Guaranteed RAPIOWELD process restores
used, worn film, removes scratches ^
RAPIDTREAT protects new film.
Add hundreds of showings to any film! Cut
costs drastically!
See how Rapid's unusual low cost sans
thousands of lilm dollars for top-name clients
— and precious hundreds for smaller ac*
count!. Send lor VALUABLE informatire
booklet ON FILM CARE.
Tfce TiUn Doctort"
FILM TECHNIQUE. INC
37-02A 27th St., Long Island City, N. Y.
M^^apid
Red-White Struggle mp NEBRASKA 29
min sd bCrw $85. Methods used to
subdue the Red Man; conflict between
mllltory ond civilian authority.
For more information circle 241 on coupon
Settlers and the Land mp NEBRASKA 29
min sd b&w $85. Rapid settlement
after the Civil War; Union veterans
and Government land policies; rail-
roads help the settlers; melting pot
population; Nebraska's advertising
campaign to break the "Great Amer-
ican Desert" myth.
For more information circle 242 on coupon
Sod House Frontier mp NEBRASKA 29min
sd b&w $85. Food, furnishings, and
clothing; culture and education; the
church and social life; agriculture.
For more information circle 243 on coupon
Cottle: Birth of an Industry mp NE-
BRASKA 29min sd b&w $85. Overland
Trail herds, Texas cattlemen and the
"long drive" North to market; Ne-
braska cow towns; range cattle indus-
try — Its boom and bust; romance of
the roundup.
For more information circle 244 on coupon
Lincoln: The New Capital City mp NE-
BRASKA 29min sd b&w $85. Political
and social history epitomized in the
development of Lincoln; admission to
the Union in 1 867.
For more information circle 245 on coupon
Prairie Towns A-Boomin' mp NEBRASKA
29min sd b&w $85. Complete set of
13 $950. Life of the agricultural state
reflected in its towns; county seat
struggles; urban boom; Omaha.
For more information circle 246 on coupon
World History: Prehistoric Man Through
the River Cultures 4fs SVE si col $21
ea $5.50. Progress of man in signifi-
cant eras, from prehistoric times with
emphasis on social, economic, and cul-
tural heritage received from the distant
past. Old Stone Age (33 frames). New
Stone Age I 39), River Cultures: Egypt
(46), River Cultures: Mesopotamia
(45). Int.
For more information circle 247 on coupon
World War II: Prologue. U.S.A. mp EBF
28min sd b&w $125. Beings to life
some of the kaleidoscopic events of
the stirring period between the end of
World War I and Pearl Harbor. It pro-
vides a chronological account of mojor
occurrences. JH.
For more information circle 248 on coupon
NEW CATALOGS
ACA Magnemite Series. 4-poge folder
describes the company's portoble, bot-
tery-operated, spring-motor magnetic
type tape recorders.
For more information circle 249 on coupon
ACL Service Bulletin. 8 p. Instructional
materials for Latin.
For more information circle 250 on coupon
ADLBB List of Motion Pictures Available
for Rental. 10-page listing of human
relations films from the Anti-Defomo-
tion League of B'noi B'rith.
For more information circle 251 on coupon
Aero Plastic Relief Maps and other Un-
usual Gifts for Office, Home, and
School. 8 pooes.
For more information circle 252 on coupon
AFC International Film Classics 1957. 34
pages. Features and other motion pic-
tures in foreign languages and English
available for rental from Audio Film
Classics.
For more information circle 253 on coupon
THE PIXMOBILE PROJECTION TABLE
OPTIVOX
FOR ^^
Save time . . . save storage space. Prepare
your visual presentation in advance on the
portable Pixmobile, roll it in, shov« it, store
your equipment on if. Sponge rubber top,
large enough for both movie and slide pro-
jector. Has 4" wheels, equipped with brakes
that hold on incline. Vibrationless. Several
models and heights. 42" table only $32.95.
PORTABLE EASEL
FOR BETTER CHART TALKS
Make a better showing with the versatile
OPTIVOX, suitable for either floor pr table.
Steel working board, finished in "riteon"
green, is adaptable for chalk, charts, or mag-
nets. Aluminum legs fold into compact unit.
Oti\y $39,95. Carrying case, lamps optional.
Write lor literature and Name of Dealer.
Seme Deoler Territories Open. Write . . .
THE ADVANCE FURNACE CO.
2310 EAST DOUGLAS
WICHITA, KANSAS
106
EdScreen & AVCuide — February, 1957
Almanac's Almanac of Instructional
Films (18 pages I, Science in Action
Series (4 pages), and Sew Easy (4
pages) brochures.
For more information circle 254 on coupon
American Map Co. Catalog of Cleartype
and Colorprint Mops, 6th edition. 48
pages.
For more information circle 255 on coupon
ANA-NLN Films for Nursing and Health.
20 pages. Lists and describes motion
pictures available for rentol, slides
ovailable for sale and rental, and
filmstrips available for sale.
For more informotion circle 256 on coupon
Audio Tope & Disc Price Lists. 2 pages.
For more information circle 257 on coupon
Beckley-Cardy School Buyer's Guide. 206
poges. Furniture, supplies, and equip-
ment.
For more information circle 258 on coupon
Brandon Catalog Supplement No. 4. Fea-
tures ond shorts for rental and sale.
For more information circle 259 on coupon
BIS Documentary Film Catalogue. 24
poges. Describes black-and-white and
color films available for sale and
rentol from British Information Serv-
ices.
For more information circle 260 on coupon
Broadmon Filmstrips. 4 pages. Lists and
describes over 40 filmstrips for appli-
cation on religious education.
For more information circle 261 on coupon
Broadmon Trade Catalog 1 956- 1 957.
66 poges. Materials for religious edu-
cation.
For more information circle 262 on coupon
Budget Records Cotolog. Lists records
available at savings of up to 7096.
For more information circle 263 on coupon
BCrJ 59th Photo Catalog No. 956M. I 04
poges. An encyclopedia of photo sup-
plies.
For more information circle 264 on coupon
Cenco 1957 Order Book. 50 pages. Lists
and describes 1500 items for the
teaching of science, chemistry, physics,
biology. Arranged for easy ordering.
For more information circle 265 on coupon
Chort-Pok's Visualization Made Easier,
20 poges. Cotolog describing the
Chart-Pok method of making organi-
zation and flow charts, graphs, office
and plant layouts.
For more informotion circle 266 on coupon
Coronet Catalog Supplement. Gives full
descriptions of 27 new teaching films
released since September, 1956.
For more information circle 267 on coupon
Da-Lite Screen Price List. Form 108R
listing wall and ceiling, spring roller,
rope and pulley, and electrically oper-
ated screens.
For more information circle 268 on coupon
Eastman Kodak Motion Picture Films and
Equipment for Sports Analysis. Illus-
trated folder describes the capabilities
of widely used 16mm cameras, lenses,
film, and projectors for athletic needs.
For more information circle 269 on coupon
Elgect Products, 24 poges. Lens models,
finders, ond adopters.
For more information circle 270 on coupon
FH Catalog 1956-57. 24 pages. Film-
strips and filmstrip sets ovoiloble for
sole from Filmstrip House.
For more information circle 271 on coupon
Films Inc., Exclusive Presentation in
16mm of World-Famed MGM Feature
Films: Supplement to the 1956-1957
Catalog. 34 pages.
For more information circle 272 on coupon
Gates Broadcasting's Most Used Tran-
scription Turntables. 8 pages.
For more information circle 273 on coupon
Holiday 35mm Slides. 20 pages. Color
slides from the Pon American World
airways and American Export Lines
collections.
For more information circle 274 on coupon
cER^ic] BLUE TIP
Use a Syhania Ceramic Blue Top
in your projector . . . your slides
and movies deserve the best!
V SYLVAN I A
. . all types . . . in all sizes
New Sylvania Ceramic Blue Tops are avail-
able in all standard sizes for any projector
... to fill your exact requirements for
clear, brilliant projection.
Blue Tops offer these superior qualities:
Brighter . . . Ceramic Blue Tops won't scratch,
chip or peel like ordinary painted tops. . .
machine-made filaments assure picturesbright
as life.
Cooler . . . Ceramic Blue Top is bonded to the
glass for improved heat dissipation . . . cooler
operation assures longer lamp life.
Longer Lasting . . . Exclusive Sylvania shock-
absorber construction protects filaments from
vibration damage.
Sylvania Electric Products, Inc.
1740 Broadway, New York 19, N. Y.
. . . fastett growing nam» in ughtl
LIGHTING
RADIO
ELECTRONICS
TELEVISION
ATOMIC ENERGY
Modern teaching methods, like modern selling methods, call for
reliable working tools and SELECTROSLIOE gives trouble-free
operation; brightest picture on the screen, and scores of other
benefits .
From the JUNIOR to the STANDARD to theTWIN-SELECTROSLIDE
nothing beats them, built with more than 32 years of experience,
to out-perform and out-last all others.
SELECTROSLIDE is the "diamond" of fully-automatic-projectors
...nothing finer. ..nothing more enduring. ..and there is a
SELECTROSLIDE to fit your projection needs. Contact your local
Audio-Visual Dealer for demonstration or rental of SELECTRO-
SLIDE, or consult us.
STANDARD
SELECTROSLIDE
Illustrated literature available — no cost or obligation.
A
W Spindler & Sauppe
T 320< Beverly Blvd., Los Angeles S7, Colif., Phone:
Visit Our Exhibit. Booth 179 at Inter-
national Photographic Exposition
National Guard Armory, Washington,
DC, March 22-31, 1957
ESTABLISHED 1924
Dunkirk 9-1288
CONTROLLED OPTIMUM PROCESSLNG
of
16 mm Black and White Reversal Film
"> 8 Hour Service Upon Request •
LABCRAFT INTERNATIONAL CORPORATION
4019 PROSPECT AVE. CLEVELAND 3, OHIO
PHONE: UTAH 1-4334
EdScreen & AVCuide — February, 1957
107
Directory of Local A-V Dealers
Patronize Your Local Dealer for Top-Notch Service
California Dealers
Missouri Dealers
HOOVER BROTHERS, INC.
1020 Oak St., Kansas City 6, Mo.
New York Dealers
RAY DISTRIBUTING CO.
Upper Glen St., Glens Falls, N. Y.
New Jersey Dealers
L. KALTMAN & SON, INC.
287 Washington Street, Newark, N. J.
Ohio Dealers
M. H. MARTIN COMPANY
1118 Lincoln Way E., Mossillon, Ohio
COUSINO VISUAL ED. SERVICE
2107 Ashland Ave., Toledo 2, Ohio
West Virginia Dealers
HARRY L. BARR ORGANIZATION
450 Elm St., Morgontown, W. Vo.
RALKE CO., INC. jIPK
829 S. Flower St. toiak^^W^ jDealei
Los Angeles 17, ^1^^/
Calif. ^^^m
Connecticut Dealers
JAY JAMES CAMERA SHOP
1 83 Fairfield Ave., Bridgeport, Conn.
Florida Dealers
GORDON S. COOK
P. O. Box 2306, Ft. Lauderdale, Fla.
TONY AAARTUCCI A-V SERVICE
901 Shady Lane, Orlando, Fla.
Illinois Dealers
AMERICAN FILM REGISTRY
24 East 8th Street, Chicago 5, III.
Louisiana Dealers
STANLEY PROJECTION CO.
211 Vi Murray St., Alexandria, La.
Maryland Dealers
HOWARD E. THOMPSON, The Man por informotion about Directory rotes,
with the Audio-Visual Plan, Box 204, write EdSCREEN & AVGUIDE, 2000
Mt. Airy, Md. Lincoln Pork West, Chicago 14, III.
FREE INFORMATION SERVICE COUPON
To EdSCREEN & AVGU
DE, 2000 Lincc
In Park West, Chicago 1 4
,111.
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ndicated by encirclin
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corresponding with
R. E. Schrei
jer's
istings of new AV materia
s and
equi
pment in your February, |
1957
issue:
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Scho
nl
ICS Film Catalog 1957. 62 pages. Enter-
tainment features and short subjects
ond educational motion pictures avail-
able for rental.
For mors information circle 275 on coupon
Ideal Catalog of RKO Radio Pictures.
6-page folder lists and describes fea-
ture films now distributed exclusively
by Ideal.
For more information circle 276 on coupon
LTA Phonograph Records and Tope Re-
cordings. Spanish, French, Italian, Ger-
man; also inexpensive equipment. •
For more information circle 277 on coupon
Life Filmstrips. 24 pages. Describes b&w
and color productions available on
sales basis.
For more informotion circle 278 on coupon
MH Child Guidance and Development
Films. 4-page folder of motion pictures
and filmstrips available for sale from
the company.
For more information circle 279 on coupon
MH Election Year Films. 4-page folder
describes the Constitution, Omnibus,
Problems of Democracy, and other
films and filmstrip series available for
sole.
For more information circle 280 on coupon
Mfl flistory Comes Alive. Folder. Latest
releases of films from the Omnibus
TV programs.
For more information circle 281 on coupon
McKinley Outline Maps and Publications
for hiistory and the other Social Stud-
ies. 1 6 pages.
For more information circle 282 on coupon
Methodist Projector, 1956-57. 50 poges.
A catalog of films, filmstrips, slides,
records, projectors, screens, record
players, tape recorders, and other
equipment for church groups.
For more informotion circle 283 on coupon
Models of Industry Catalog. 22 pages.
Describes the various science kits avail-
able from the company.
For more information circle 284 on coupon
Modern Talking Pictures Supplement.
4 pages. Latest free film releases.
For more information circle 285 on coupon
Morgan's Line-O-Scribe Sign Machines
& Supplies. 30 & 45 pages. Describes
the sign-making outfits and materials
available from the company.
For more information circle 286 on coupon
Nebraska Audio-Visual Materials for
Sole. 9 pages. Describes filmstrips and
16mm films available from the Uni-
versity.
For more information circle 287 on coupon
Nesbit's Colorful Colorado and Western
Nature Color Slides and 2" Western
Slides. 4 pages.
For more information circle 288 on coupon
Neumode Equipment. Folder. Film cabi-
nets, reconditioning equipment splic-
ers, and rewinds available from the
company.
For more information circle 289 on coupon
Newark Cotolog-Flyer No. 66. 32 pages.
Latest releases and special values in
radio, television, omoteur, and high
fidelity equipment.
For more information circle 290 on coupon
Nucleonic Atomic Education Equipment.
8 pages. Describes equipment avail-
able for nuclear energy units.
For more information circle 291 on coupon
Phonotopes Complete Catologue. 16
pages. Recorded topes for music,
language, and literature at 7.5 and
3.75 inches per second .
For more information circle 292 on coupon
Radio Shock Mail Order Catalog 57. 210
pages. TV, radio, and other sound ond
electrical equipment.
For more information circle 293 on coupon
RCA 400 Junior (r Senior 16mm Motion
Picture Projectors. 1 2-poge folder de-
scribes these two models.
For more information circle 294 on coupon
RCA High-Fidelity Television. 28 pages.
Guidebook to broadcast equipment and
108
EdScreen & AVCuide — February, 1 957
f systems for color and black-and-white
closed-circuit television service in med-
ical, educational, industriol, and busi-
ness fields.
For more information circle 295 on coupon
SE Filmstrip Catalogue. 1 0 pages. De-
scribes Bible Background Series of
filmstrips.
For more information circle 296 on coupon
Stephens High Fidelity Equipment. 8
pages. Speakers, enclosures, and other
sound equipment.
For more information circle 297 on coupon
Swank 1957 Editions: Educational Cata-
log & Entertainment Catalog. 60 & 34
pages. 16mm sound films available
for rental.
For more information circle 298 on coupon
Tiffen Filters and Lens Accessories. 20
pages.
For more information circle 299 on coupon
U. S. Defense Dept. Armed Forces Films.
94 pages. Motion pictures avoiloble
on loon from various armed forces
film libraries.
For more information circle 300 on coupon
USS Motion Pictures. 26 pages. Describes
motion pictures on steel available on
free loan from U. S. Steel.
For more information circle 301 on coupon
UWF Castle Films Catalog: 1957 Edition.
For more information circle 302 on coupon
UWF Feature Film Catalog. Lists and de-
scribes feature films available now and
loter in 1957 on rentol basis.
For more information circle 303 on coupon
UWF Filmstrip Catalogue. Describes
filmstrips for vorious subject matter
areas available for sale.
For more information circle 304 on coupon
Wolloch Discabinets. 4-poge folder de-
scribes the cabinets and other mate-
rials available for storing phonograp>h
records.
For more information circle 305 on coupon
Wayne's For Teacher Education Programs.
A checklist of better materials to im-
prove instruction; motion pictures,
slides, filmstrips, recordings. Sale
basis.
For more information circle 306 on coupon
Advertisement
HELPFUL BOOKS
AUDIO-VISUAL METHODS IN
TEACHING: REVISED AND EN-
LARGED. By Edgar Dale. 544 pp.
Illustrated; and with 49 full-color
plates. The Dryden Press, 31 West
54th St., New York 19, N. Y. 1954.
$6.25.
AUDIO-VISUAL AIDS TO INSTRUC-
TION. By Horry C. McKown and Al-
vin B. Roberts. 608 pp. McGraw-Hill
Book Company, 330 West 42nd St.,
New York 36. Second Edition. $5.50.
EDUCATIONAL FILM GUIDE (com-
prehensive listing of best 1 6 mm films
on all subjects), 11th completely re-
vised edition, 1953, 1037 pages, with
semi-annual and annual supplements
thru Spring of 1957. The 11th edi-
tion and the supplement service are
each $7.50 unless ordered and billed
at the same time when the combina-
tion price is $12.50 (for foreign
prices, odd $1.00 in each cos«). The
H. W. Wilson Company, 950 Uni-
versity Ave., New York 52.
DISPLAY FOR LEARNING. Prepared
by Morjorie East. Edited by Edgar
Dale, 306 pp. The Dryden Press, 31
W. 54fh St., New York 19. 1952.
$3.00.
AUDIO-VISUAL ADMINISTRATION.
By Fred Harcleroad and William Allen.
Edited by Dean McClusky. 122 pp.
Illustrated. Wm. C. Brown Company,
Publishers, 215 W. Ninth St., Du-
buque, Iowa. $3.25.
FILMSTRIP GUIDE, (Comprehensive
listing of best 35mm filmstrips on all
subjects) 3rd completely revised edi-
tion, 1954, 410 pages, with semi-an-
nual and annual supplement service
through Fall of 1957. The 3rd edi-
tion and the supplement service are
$5.00 each unless ordered and billed
at the same time when the combina-
tion price is $8.50. (For foreign
prices, odd $1.00 in each case.) Or-
der from The H. W. Wilson Company,
950 University Ave., New York 52.
A WINDOW TO THE CHILD'S MIND
— Alpark's New Educotionol Hand-
book by Dorothy R. Luke, 268 pp.
The first authentic analysis of Helen
Porkhurst's recorded interviews with
children. An indispensable guide for
teachers. 1955 Starbridge Publica-
tions, P.O. Box 574 Grand Central
Station, New York 17, N.Y. $3.50.
EDUCATORS GUIDE TO FREE SLIDE-
FILMS. Compiled and Edited by Mary
Foley Horkheimer and John W. Differ.
Eighth Annual Edition, 1956. Educa-
tors Progress Service, Dept. AVG,
Randolph, Wis. $5.00.
AUDIO-VISUAL MATERIALS: THEIR
NATURE AND USE. Revised Edition.
By Walter Arno Wittich and Charles
F. Schuller. 570 pp. 249 Illustrations,
14 Color Plotes. Harper & Brothers,
49 E. 33 rd St., New York 16, N.Y.
1957. $6.50.
EDUCATORS GUIDE TO FREE FILMS.
Compiled and Edited by Mory Foley
Horkheimer and John W. Differ. Edu-
cational Consultant, John Guy Fowlkes.
16th Annual Edition, 1956. Educa-
tors Progress Service, Dept. AVG,
Randolph, Wis. $6.00.
THE AUDIO-VISUAL READER. By
James S. Kinder and F. Dean Mc-
Clusky, 400 pp. Wm. C. Brown Com-
pany, Publishers, 215 W. Ninth St.,
Dubuque, lowo. $5.75.
EDUCATORS GUIDE TO FREE TAPES,
SCRIPTS, AND TRANSCRIPTIONS.
Compiled and Edited by Walter A.
Wittich, Ph.D., and Gertie L. Hanson,
M. A. Second Annual Edition, 1956.
Educators Progress Service, Dept.
AVG, Randolph, Wis. $5.75.
Webcor Educator Audio School Equip-
ment. 4 pages. Tape recording and
record playing equipment available
from the company.
For more information circle 307 on coupon
OTHER A-V PUBLICATIONS
EFLA Sport and Dance Films. 1 26 pages.
$1.25. A descriptive catalog of se-
lected 16mm films on sports, dance,
and recreation; with appraisals, pur-
chase, and rental sources. Prepared by
Effietee M. Payne.
For more information circle 308 on coupon
Heitz Macro- and Micro- Photography
Booklet. 48 pages. 85c. Basic formulas
and general explanations; require-
ments of medicol, dental, ophthalmic,
police, natural science, and laboratory
photography; numerous illustrative
photographs.
For more information circle 309 on coupon
LC Film Reference Guide for Medicine
ond Allied Sciences: June, 1956. 45c.
List of motion pictures and filmstrips
prepared from LC cards. Primary
sources indicated and directory of dis-
tributors included.
For more information circle 310 on coupon
NAVA Audio-Visual Equipment Direc-
tory. 200 pages. $3.75. Describes 447
separate models of A-V equipment
with complete specifications and prices
for each.
For more information circle 311 on coupon
Oklahoma Audio- Visual Program (An
Evaluation). 72 pages. $1. Digest of
"An Evoluation of Selected Aspects of
the Organization and Administration
of Oklahoma's Audio-Visual Program."
For more information circle 312 on coupon
Radiant's How to Shop for a Projection
Screen. 1 6 pages. Helpful tips on size,
style, and screen surface.
For more informotion circle 313 on coupon
INDEX
TO PRIMARY SOURCES
ACA — Amplifier Corp. of America, 398 Brood-
way, New York 13.
ACL — Americon Classical League Service
Bureau, Miomi University, Oxford, Ohio.
ADLBB — Anti-Defamotion League of B'noi
B'rith, 343 S. Dearborn St., Chicago 4.
AEROnauticol Services Inc., 229 Prince George
St., Annapolis.
AFC — Audio Film Classics, 2138 E. 75 St.,
Chicago 49.
ALMANAC Films Inc., 516 Fifth Ave., New
York 36.
AMERICAN MAP Co., Inc., 15 E. 42 St., New
York 17.
ANA-NLN Film Service (Americon Nurses' As-
soc. Cr Notional League for Nursing I, 2 Park
Ave., New York 16.
Association Films Inc., 347 Madison Ave.,
New York 17.
AUDIO Devices Inc., 444 Madison Ave., New
York 22.
BAPTISTA, C. 0., Films, Wheoton, III.
BECKLEY-Cardy Co., 1900 N. Narrogonsett,
Chicago 39.
BELL & HOWELL Co., 7100 McCormick Rd.,
Chicago 45.
BFC — Broadcasting and Film Commission,
Notionol Council of the Churches of Christ
in the U.S.A., 220 Fifth Ave., New York I.
BIS — British Informotion Services, 30 Rocke-
feller Plaza, New York 20.
BRANDON Films Inc., 200 W. 57 St., New
York 19.
BRAY Studios Inc., 729 Seventh Ave., New
York 19.
BROADMAN Press, 127 Ninth Ave., N., Nash-
ville 3.
BUDGET Records, Master Records Division, 10th
and Walnut Sts., Allentown, Pa.
B&J — Burke & James Inc., 321 S. Wabash
Ave., Chicago 4.
CALIFONE Corp., 1041 N. Sycamore Ave., Hol-
lywood 38.
CAMPUS Film Distributors Corp., 14 E. 53 St.,
New York 22.
CATHEDRAL Films Inc., 140 N. Hollywood Woy,
Burbonk, Calif.
CCHR — Citizens Committee for the Hoover
Report, 441 Lexington Ave., New York 17.
CENCO — ^ Central Scientific Co., 1700 Irving
Pork Rd., Chicago 13.
CHART-PAK Inc., 100 Lincoln Ave., Stamford,
Conn.
EdScreen & AVCuide — February, 1957
109
CI — Cereal Institute Inc., 135 S. LoSolle St.,
Chicago 3.
CMC — Center for Mass Communication, 1125
Amsterdam Ave., New York 25.
COFFEY, Jock C, Co., 710 17th St., North
Chicago, ill.
CORONET Films, 65 E. South Water St., Chi-
cago 1 .
CUNA — Credit Union National Assoc. Inc.,
1617 Sherman Ave., Box 431, Madison 1,
Wis.
DA-LITE Screen Co. Inc., 2711 N. Pulaski Rd.,
Chicago 39.
DU KANE Corp., St. Chorles, III.
EASTMAN Kodak Co., Rochester 4, N.Y.
EBF — Encyclopaedia Britannico Films, Inc.,
Wilmette, III.
EDNALITE Optical Co. Inc., Peekskill, N. Y.
EFE — Educational Film Enterprises Inc., 500
N. Wilcox Ave., Los Angeles 4.
EFLA — Educational Film Library Assoc, Inc.,
345 E. 46 St., New York 17.
ELGEET Optical Co., Inc., 838 Smith St., Roch-
ester 6, N. Y.
EYE Gote House Inc., 2716 Forty First Ave.,
Long Island City I .
FH — Filmstrip House, 347 Madison Ave., New
York 17.
FILMS Inc., 1150 Wilmette Ave., Wilmette, III.
FRENCH Cultural Services, 972 Fifth Ave.,
New York 21.
GATES Radio Co., Quincy, III.
GB — General Biological Supply House Inc.,
8200 S. Hoyne Ave., Chicago 20.
GE — General Electric Co., 1 River Rd., Sche-
nectady, N. Y.
GERMAN Airlines, 555 Fifth Ave., New York
City.
GOLDE Mfg. Co., 4888 N. Clork St., Chicago 40.
HEITZ, Karl, Inc., 480 Lexington Ave., New
York 17.
HOLIDAY Slides Inc., 141 E. 44 St., New York
City.
ICS — Institutional Cinema Service Inc., 165
W. 46 St., New York 36.
IDEAL Pictures, 58 E. South Water St., Chi-
cago 1 .
IFB — International Film Bureau Inc., 57 E.
Jackson Blvd., Chicago 4.
IFF — International Film Foundatior^ 270 Park
Ave., New York 17.
JAM Handy Organization, 2821 E. Grand Blvd.,
Detroit 1 1 .
KALIMAR Inc., 1909 S. Kingshighway, St.
Louis 10.
LC — Library of Congress, Card Division, Wash-
ington, D. C.
LIBRARY Products Inc., Box 552, Sturgis,
Mich.
LTA — Language Training Aids, 12101 Volley-
wood Drive, Silver Springs, Md.
LIFE Filmstrips, 9 Rockefeller Plaza, New York
20.
MH — McG'aw-Hill Book Co., Inc., Text-Film
Dept., 330 W. 42 St., New York 36.
MeKINLEY Publishing Co., 809 N. 19 St.,
Philadelphia 30.
METHODIST Publishing House, New York 11.
MODELS of Industry Inc., 2100 Fifth St., Berk-
eley 10, Calif.
MODERN Talking Picture Service, 3 E. 54 St.,
New York 22.
MORGAN Co., 3984 Avondole Ave., Chicogo
41.
NAVA — Notional Audio-Visual Association,
2540 Eastwood Ave., Evonston, III.
NCCC — Notional Council of the Churches of
Christ in the U.S.A., Dept. of Social Welfare,
297 Fourth Ave., New York 10.
NEBRASKA, University of. Bureau of Audio-
Visuol Instruction, Lincoln.
NESBIT, Paul W., 711 Columbia Rd., Colorado
Springs.
NEUMADE Products Corp., 250 W. 57 St., New
York 19.
NEW LIFE Films Foundation, 1223 W. Wilcox,
Peoria, III.
NEWARK Electric Co., 223 W. Madison St.,
Chicago 6.
NUCLEONIC Corp. of America, 196 DeGrow St.,
Brooklyn 31 .
NYTIMES, Office of Educational Activities, New
York 36.
OHIO State University, Dept. of Photography,
Columbus 10.
OKLAHOMA, University of, Extension Division,
Educational Materials Services, Norman.
OLYMPIA Film Productions Inc., 112 W. 48
St., New York 36.
PAILLARD Products Inc., 100 Sixth Ave., New
York 13.
PHONOTAPES Inc., 248 W. 49 St., New York
19.
RADIO SHACK Corp., 167 Washington St.,
Boston 8.
RCA, Audio-Visual Products, BIdg. 15-1, Cam-
den 2, N. J.
RADIANT Mfg. Corp., 2627 W. Roosevelt Rd.,
Chicago 8.
ROTHACKER, 729 Seventh Ave., New York 19.
SE — Southeostern Films, 179 Spring St., N.W.,
Atlanta 3.
STEPHENS Tru-Sonic Inc., 8538 Warner Drive,
Culver City, Calif.
STERLING-Movies U.S.A. Inc., 205 E. 43 St.,
New York 17.
STOUT State College, Division of Industrial
Education, Menomonie, Wis.
STRAUSS, Henry, & Co., 31 W. 53 St., New
York 19.
SVE — Society for Visual Education Inc., 1345
Diversey Pkwy., Chicago 14.
SWANK Motion Pictures Inc., 621 N. Skinker,
St. Louis 5.
TABLETOPPER Productions, Rt. 1, Box 792,
Escondido, Calif.
TEXAS, University of. Visual Instruction Bu-
reau, Austin 12.
TIFFEN Marketing Co., 71 Jane St., Roslyn
Hts., N. Y.
TWEEDY Transparencies, 321 Central Ave.,
Newark, N. J.
UC — University of California, Educational
Film Sales Dept., Los Angeles 24.
UNIVERSITY Loudspeakers Inc., 80 S. Kensico
Ave., White Ploins, N. Y.
U. S. DEFENSE Dept., Office of Public Affairs,
Washington 25, D. C.
USDA — U. S. Dept. of Agriculture, Motion
Picture Service, Washington 25.
USS — United States Steel Corp., Film Distri-
bution Center, 7 1 Broadway, New York 6.
UWF — United World Films Inc., 1445 Pork
Ave., New York 29.
VEC — Visual Education Consultants Inc., 2066
Helena St., Madison 4, Wis.
VISUAL Sciences, Suffern, N. Y.
WALLACH & Associates Inc., 1589 Addison
Rd., Cleveland 3.
WAYNE University, Audio-Visual Materials
Consultation Bureau, Detroit 1.
WARD'S Natural Science Establishment Inc.,
3000 Ridge Road East, Rochester 9, N. Y.
WEBCOR Inc., Audio Teaching Aids Dept.,
5610 W. Bloomingdale, Chicago 39.
WESTMINSTER Recording Sales Corp., 275
Seventh Ave., New York 1.
YAF — Young America Films Inc., 18 E. 41
St., New York 17.
INDEX TO ADVERTISERS
A. C. A - -
Advance Furnace Co
BOOKLET REQUEST COUPON
To EdSCREEN & AVGUIDE, 2000 Lincoln Pork West BIdg., Chicago 14, ill.
Send me booklets offered by the following advertisers in this February issue.
The names of the advertisers or products advertised ore listed below.
D I am o subscriber to EdSCREEN & AVGUIDE
D I wish to subscribe to EdSCREEN & AVGUIDE
NAME ( print)
ADDRESS
98
._.- 106
Albertson Distributing Co 104
Allied Radio .,... - 96
Alsher Films 104
American Bible Society 85
Ampro - _ 59
Audio Devices, Inc 95
Audio Education - - — — 94
Audio-Master __ _ _ _ — 96
Audio Visual Research 106
Bailey Films Inc 93
Bousch & Lomb „ 87
Bell & Howell Co 63
Berndt-Bach Inc 96
Brandon Films - 90
Budek Company Inc., Herbert _ _103
Camera Equipment Co. Inc 101
Camera Mart 98
Capitol Film Service. 66
Cathedral Films -- -.- - — 81
Center For Mass Communication _ 92
Cholif Publications - ...- _ 85
Colburn Laboratory Inc., George W. 92
Contemporary Films — 92
Coronet Films - 57
Cousino, Inc. 85,95
Cushmon & Denison ---- — 58
Doge Television Company 90,95
DoLife Screen Co. --, - - 64
Davidson Corporation — 100
Distributor's Group Inc.—. -- 102
Dowling Pictures, Pat — 90
DuKane Corporotion .-- 86
DuPont de Nemours & Co.- _ - 55
Eastman Kodak Co 75
Edurotional & Recreational
Guides - - Inside front cov;r
Enrichment Teaching Materials 96
Excelsior - - - 106
Family Films _. — — 83
Fiberbilt -- 102
Flormon & Babb - 102, 106
Focus Films Co _ -104
Forse Manufacturing Compony _ — 88
Gaines Films 104
Gospel Films, Inc - 86
Gruber Products - 105
Horwold Co - 56
Heidenkomp .— 104
Holmes Laboratories, Frank - 66
Internationol Film Bureau — ~ 92
Judy Company _ 90
Kolort Company Inc.. 89
Keystone View Co _ 99
Lobcraft International Corporation 107
Levolor Lorentzen - 61
Life Filmstrips - - 69
Monhotton Color Laboratory.. - 98
Methodist Publishing House 85,86
Meyercord Co. 104
Nife 77
Orleans and Associates, Sam _ 102
Pork Films 101
Peerless Film Processing Corporation 103
Pentron . _ — 97
Portofilms 102
Projecto-Chorts 1 04
Radiant Mfg. Corp 67
Radio-Mat - _ ...104
Rapid Film Technique, Inc.. — _106
Robins Industries Corp 96
Scripture Press — . 85
Spin-o-test _ -104
Spindler & Sauppe - 107
Sylvonio Electric Products _ ..107
Technicol Service, Inc. — _ 91
Thompson Products 90, 96
Vocuumate Corp _ _ 1. 104
VEC 60
Viewlex - 65
Victor Animotograph
Corporation Outside bock cover
Visuol Sciences 100
Wayne State University,
Consultation Bureau 60
Yosemite Park and Curry Company 92
10
EdScreen & AVCuide — February, 1957
TRADE DIRECTORY FOR THE AUDIO -VISUAL FIELD
KEY: IP) — producers, importers. IMI — manufacturers. < Di— dealers, film rental librorJM, projection services. Whtfa a primary
source also offers direct rental services, tile double symbol ( PD > appeors.
FILMS
Alsher Films (PDl
1739 Connecticut Ave., N.W.,
Washington 9, D.C.
Association Films, Inc. 1PD)
Headquarters:
347 Madison Ave., N. Y. 17, N. Y.
Regional Libraries:
Broad at Elm, Ridgefield, N. J.
561 Hiligrove Ave., La Grange, III.
799 Stevenson St., San Froncisco, Cal.
1108 Jackson St., Dallas 2, Tex.
Bolrey Films, Inc. (PDl
6509 De Longpre Ave., Hollywood 28, Col.
Brandon Films (D)
200 W. 57th St., New York, N. Y.
Bray Studios, inc.
729 Seventh Ave.,
New York 19, N. Y.
(PD)
BRrTISH INFORMATION SERVICES
offers a large variety of visual and
primed material which is invaluable
for classroom use throughout the en-
tire school year.
FILMS - 16mm sound; FILM STRIPS
- S'nnm; PICTURE SETS - glossy
photographs: POSTERS - colored;
MAPS — colored and illustrated;
BOOKLETS - illustrated; REFER-
ENCE PAPERS.
For free catalogues of all material
write to
BRITISH INFORMATION SERVICES
30 Rockefeller Plaza, New York 20, N. Y.
Contemporary Films, Inc. (PD)
13 E. 37th St., New York 16, N. Y.
Coronet Instructional Films (P)
Coronet BIdg., Chicago 1, III.
Oowling — Pot Dowfing Pictures (PD)
1 056 S. Robertson Blvd., Los Angeles 35, Cal.
Family Films (PD)
1364 N. Van Ness Ave., Hollywood 28, Col.
fleidenkamp Noture Pictures (PD)
538 Glen Arden Dr., Pittsburgh 8, Pa.
Ideal Pictures, Inc. (D)
Home Office:
58 E. South Water St., Chicago 1, 111.
Branch Exchofliges:
2161 Shattuck Ave., Berkeley 4, Cal.
4336 W. Sunset Blvd., Los Angeles 29, Col.
7 1 4 - 1 8th Street, Denver 2, Colo.
1331 N. Miami, Miami 32, Fla.
52 Auburn Ave., N.E., Atlanta 3, Ga.
58 E. South Water St., Chicago 1, III.
1108 High St., Des Moines, la.
422 W. Liberty St., Louisville 2, Ky.
1608 St. Charles Ave., New Orleons 13, La.
102 W. 25th St., Boltimore 18, Md.
40 Melrose St., Boston 16, Mass.
13400 W. McNichols, Detroit 35, Mich.
1915 Chicago Ave., Minneapolis 4, Minn.
1402 Locust St., Kansas Citv 6, Mo.
3743 Gravois, St. Louis 16, Mo.
1558 Main St., Buffalo 9, N.Y.
233-9 W. 42nd St., New York 36, N. Y.
137 Park Ave., W., Mansfield, Ohio
214 Third Ave., Pittsburgh 22, Po.
1239 SW 1 4th Ave., Portland 5, Ore.
18 So. Third St., Memphis 3, Term.
1205 Commerce St., Dallas, Tex.
54 Orpheum Ave., Salt Lake City, Utah
219 E. Moin St., Richmond 19, Va.
1370 S. Beretania St., Honolulu, T.H.
International Film Bureau (PD>
57 E. Jackson Blvd, Chicago 4, 111.
Knowledge Builders (Classroom Films) (PD)
Visual Education Center BIdg.,
Floral Pork, N. Y.
Methodist Publishing House (D)
Headquarters:
810 Broadwoy, Nashville 2, Tennessee
Branch Exchanges:
72 Broad Street, N. W., Atlonta 3, Georgio
516 N. Charles Street, Baltimore 3, Maryland
577 Boylston St., Boston 16, Massachusetts
740 Rush Street, Chicago 11, Illinois
420 Plum Street, Cincinnati 2, Ohio
1910 Main Street, Dallos 1, Texas
28 East Elizabeth Street, Detroit I, Michigon
1021 McGee Street, Kansas City 6, Missouri
5244 Santa Monica Blvd., Los Angeles 12
810 Broadway, Nashville 2, Tennessee
150 Fifth Avenue, New York 11, New York
642 Smithfield St., Pittsburgh 30, Penna.
521 S. W. 11th Avenue, Portland 5, Oregon
Fifth ond Grace Sts., Richmond 16, Virginia
85 McAllister St., San Fraruiisco 2, California
Olympic Films (P)
6101 Fremont Ave., Seattle 3, Wash.
Park Films — Burton Holmes Pictures (PD)
228 N. Almont Drive, Beverly Hills, Cal.
Portafilms (PD)
Orchard Lake, Mich.
United World Films, Inc. (PD)
1445 Park Ave., New York 29, N. Y.
542 S. Dearborn St., Chicago 5, III.
6610 Melrose Ave., Los Angeles 38, Cal.
287 Techwood Dr., NW, Atlanta, Ga.
2227 Bryan St., Dallas, Tex.
5023 N. E. Sandy Blvd., Portland 13, Ore.
1311 N. E. Bayshore Dr., Miami, Fla.
FILM PRODUCTION
Sam Orleans & Associotes
211 Cumberland Ave., Knoxville 15, Tenn.
LABORATORY SERVICES
Geo. W. Colburn, Inc.
164 N. Wacker Drive, Chicago 6, III.
Peerless Film Processing Corp.
1 65 W. 46th St., New York 36, N.Y.
Rapid Film Technique
37-02 27th St., Long Island City 1, N.Y.
MOTION PICTURE PROJECTORS & SUPPLIES
Ampro Corporotion (M)
2835 N. Western Ave., Chicago 18, III.
Bell & Howell Co. _ „. (M)
7117 McCormick Road, Chicago 45, HI.
Compco Corporation (M)
2251 St. Paul Ave., Chicago 47, III.
Eastman Kodak Company (M)
Rochester 4, New York
RCA-Vlctor K, , '**'
Radio Corp. of Amerrca, Camden, N. J.
Technical Service, Inc. . ... ^ '**'
30865 Five Mile Road, LIvonio, Mich.
Victor Animatogroph Corp. (M)
Davenport, Iowa
PRODUCTION EQUIPMENT
Camera Equipment Co. (MD)
315 W. 43rd St., New York 36, N. Y.
Flormon & Babb (MD)
68 W. 45th St., New York 36, N. Y.
S.O.S. Cinema Supply Corp. (MD)
602 W. 52nd St., New York 19, N.Y.
6331 Hollywood Blvd., Hollywood 28, Col.
FLAT PICTURES
Creative Educational Society
Monkoto, Minn.
(PD)
RECORDS
Children's Reading Service
1078 St. John's Place, Brooklyn 13, N.Y.
Enrichment Teaching Materials (PD)
246 5th Ave., Now York 1, N. Y.
RECORDERS — PLAYERS
Ampro Corporation (M)
2835 N. Western Ave., Chicago 18, III.
DuKane Corporation (M)
St. Charles, Illinois
SOUND SYSTEMS
DuKane Corporation
St. Charles, Illinois
(M)
FILMSTRIPS
Children's Reading Service
1078 St. John's Place, Brooklyn 13, N.Y.
DuKane Corporation (PD)
St. Charles, Illinois
Jam Handy Organization (PD)
2821 E. Grand Blvd., Detroit 11, Mich.
Silver Burdett Company (PDl
Morristown, N. J.
Society for Visual Education (PD)
1345 Diversey Parkway, Chicago 14
Teaching Aids Service, Inc. (PD)
Lowell Ave. & Cherry Lane, Floral Park, N. Y.
31 Union Squore West, New York 3
United World Films, Inc. (PD)
1445 Park Ave., New York 29, N. Y.
Visual Sdences IPO)
599E— Suffern, N. Y.
SLIDES
Key: Kodochrome 2^ x 2. 3V4 x 4'/4 or larger
Keystone View Co. (PD-4)
Meadville, Pa.
Radio-Mot Slide Co., Inc. (P-2, 4)
22 Ookridge Blvd., Doytono Beach, Fla.
FILMSTRIP, SLIDE b OPAQUE PROJECTORS
Society for Visual Education (Ml
1345 Diversey Porkwoy, Chicago 14, III.
Viewlex, Incorporated (**)
35-01 Queens Blvd., Long Island Oty, N. Y.
SOUND SLIDE PROJECTORS
DuKane Corporation
St. Charles, Illinois
NEW AND USED AV EQUIPMENT
1 6mm Sound Films & Projectors
SALE — EXCHANGE — RENTAL
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71 Dey St., WO 2-6049 N.Y.C. 7
SCREENS
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D U C A T I 0 N A L
AUDIO-VISUAL GUIDE
MARCH. 1957
t/LtVELAND PUBLIC UBWWf
VOL. 36, f^R|TT HALL
MAR 20 1957
J
AV DIRECTORS: CLERKS OR PROFESSION
THE TAPE METHOD FOR TRANSPARENCIES
PUPPETS PUT PUNCH INTO POINT 4
LETTER FROM PARIS
From "None for the Rood" (Young America Films I
<:-TT 6182 OH . .;
<iLLL oy -SAV aoiaaans <■:
I C6S9 OH '■il'l STtflii
M i^.
AMERICAN HISTORY COMES TO LIFE:
WARNER BROS. SHORTS
have established standards of excellence
Basic historical films integrating biography and historical
incident with required courses of study
l^re-KevolutloncLru f eriod
BILL OF RIGHTS GIVE ME LIBERTY
r\ei/otutionaru [■''^eriod
DECLARATiaN OF INDEPENDENCE SONS OF LIBERTY
i/atlonul Ljrowtk and ^Development
ROMANCE OF LOUISIANA (1803)
MAN WITHOUT A COUNTRY (1805-1861)
SONG OF A NATION (1814)
OLD HICKORY (1814-1830)
MONROE DOCTRINE (1823)
SONS OF THE PLAINS (1849-1865)
UNDER SOUTHERN STARS (1861-1865)
FLAG OF HUMANITY (1861-1890)
LINCOLN IN THE WHITE HOUSE (1863)
TEDDY THE ROUGH RIDER (1898)
AMERICA THE BEAUTIFUL —
Thorough research . . . Fine acting . . . Two reel Technicolor
Long Term Lease Study Guides Available
Write to:
TEACHING FILM CUSTODIANS, INC.
25 West 43 Street New York 36, N. Y.
You will want to see...
ftC
Hemo the Magnificent"
The fascinating story of blood and circulation
Dr. Frank Baxter and Richard Carlson in a scene from "Hemo fhe Magnificenf"
Second in the new TV Science Series thaf presented "Our Mr. Sun'
Following its presentation last fall, "Our Mr. Sun"
was praised by educators everywhere as an imaginative
and informative TV science drama.
On March 20 you will see the second program in
this educational and entertaining series— "Hemo the
Magnificent."
Combining actual photo-micrography with ingen-
ious animation, "Hemo the Magnificent" dramatizes
the vital roles of blood and circulation in the life
process. Scientific accuracy is assured by a distin-
guished Scientific Advisory Board and four eminent
medical scientists who acted as special advisors. The
program was produced and directed by Frank Capra,
winner of three Academy Awards.
Everyone connected with education and science—
students and teachers alike— will want to see "Hemo
the Magnificent." Remind your students and col-
leagues to see it on Wednesday, March 20.
Tune in this special science telecast on the CBS -TV network, 9 -ID P.M.,
E.S.T., Wednesday, March 20. Check local listings for time and station.
brought to you in full color
and black and white by the BcLL
TELEPHONE SYSTEIVI
EdScreen & AV Guide — March, 1957
115
TEACHERS
Flo-master felt tip pen
Teachers who use this all-purpose felt-tipped
pen for visual aid and drawing projects often
wonder how they ever got along without it.
The Flo-master is a truly universal writing tool
...for paper, wood, glass, metal, cloth, rubber and
even plastics. Whether you want to make visual
aids, charts, graphs, maps, posters or flash
cards ... or art or lettering, your Flo-master is
always ready for instant action - and no clean-
up afterwards!
Slim, trim Flo-master
Pens have interchange-
able tips, use brilliant
instant drying Flo-mas-
ter inks in eight stand-
ard colors. Including
black. Individual Flo-
Flash cards master Pens are avail- visuoi aids
able from your school supply, art, or stationery
center at prices from $3. Flo-master colorcraft
sets, equal to 4 complete sets in 4 colors, are
designed especially for Art and Elementary
School Teachers. Ideal for supply room.
Get your free copy of the Flo-master School Bul-
letin showing time-and-money-saving ways to
ease your work load with this handy felt-tipped
pen. Write to Cushman & Denison Mfg. Co., 625
Eighth Ave., New York 18, N. Y.
Art
Chorls
Graphs
V
Posters
Flo-master
Felt tip pen ^^
\
/
VISUAL AIDS CAN BE COSTLY BUT NOT
WITH A "DO-IT-YOURSELF" FLO-MASTER
EDUCATIONAL
SCREEr:
Founded
in 1922
by
Nelson L Greene
& AUDIO-VISUAL GUIDE
March, 1957 Volume 36, Number 3, Whole Number 350
IN THIS ISSUE
Editorial
128 IT'S AN IDEA
-Article
130
132
134
136
138
2).
ei
AV DIRECTORS: CLERKS OR PROS? Walter Crewson
AV "ON THE DOUBLE" Camille L. Baxter
LETTER FROM PARIS Francis W. Noel
TAPE METHOD FOR TRANSPARENCIES Mary E. Spear
PUPPETS PUT PUNCH INTO POINT 4 Frank Shldeler
•tmenti
'epatcmen
118 ON THE SCREEN
120 THE READER'S RIGHT
1 26 HAVE YOU HEARD.'
140 EVALUATION OF NEW FILMS L. C. Larson, Carolyn Guss, John Fritz
146 SOUND ADVICE Max U. Blldersee
149 NEW FILMSTRIPS Robert Church, Walter Pilditch, Harold Word
150 CHURCH DEPARTMENT William S. Hockmon
155 AUDIO-VISUAL TRADE REVIEW Robert E. Schreiber
Kytner features
146 AUDIO DIRECTORY
162 DIRECTORY OF LOCAL AV DEALERS
162 INDEX TO ADVERTISERS
Inside Back Cover TRADE DIRECTORY FOR THE AUDIO-VISUAL FIELD
IDUCATIONAL
: ss
iOCI ATION
OF
LMERICA
MIMBEI
MATIOH«l^
Vl"u,Al(5fA\
.""it
BUSINESS & EDITORIAL ADDRESS: EDUCATIONAL SCREEN & AUDIO-VISUAL GUIDE,
2000 Lincoln Park West BIdg., Chicago 14, Illinois. Contents indexed in the Wilson Educa-
tional Index. For microfilm volumes, write University Microfilms, Ann Arbor, Michigan.
SUBSCRIPTION PRICE (U.S. currency or equivalent): Domestic — $4 one year, $6.50 two
years, $8 three years. Conodion and Pan-Americon — 50 cents extra per year. Other for-
eign— $1 extra per year. Single copy — 45 cents. Special December Blue Book issue — $1.00.
CHANGE OF ADDRESS should be sent immediately to insure uninterrupted delivery of
your magazine. Allow five weeks for change to become effective.
EDUCATIONAL SCREEN & AUDIO-VISUAL GUIDE is published monthly except July and
August by The Educational Screen, Inc. Publication office, Borrington, Illinois; Business
and Editorial Office, 2000 Lincoln Park West, Chicago 14, Illinois. Printed in the U.S.A.
Re-entered as second-class matter October, 1953 at the post office at Borrington, Illinois,
under the Act of March 3, 1879.
ENTIRE ISSUE COPYRIGHT 19S7 BY THE EDUCATIONAL SCREEN, INC.
116
EdScreen & AV Guide — March, 1957
Versatile New Projector for Filmstrips or Slides. Bell & Howell's Specialist
multi-purpose projector handles a variety of requirements: single or double
frame filmstrips or 2x2 slides. Runs manually or accepts Selectron tray-
loading changer. Adapts quickly to sound with DuKane Recordmaster.
Here are the latest
developments in fine teaching tools
FINER PRODUCTS THROUGH IMAOIHATIOM
Bell & Howell
Filmosound 385 Specialist is famous for
amplifier and speaker power, jeweled
parts for longer life, flickerless projection.
Bell & Howell JAN shines in auditoriums,
throws twice as many light units as a
standard 1000 -watt, 25 -hour projector.
Bell & Howell Specialist tape recorder has
"Miracle 2000" sound system. Ideal
recorder for music and classroom use.
New Robomatic projector changes slides
automatically at the interval you select,
remotely controlled from any position.
See your Audio-Visual dealer or write Bell & Howell, 7117 McCormick Road. Chicago 45. In Canada: Bell & Howell Ltd., Toronto
EdScreen & AV Guide — March, 1957
117
and so simple . .
it's called Unimagic
Control!
PCNTRON
TAPE RECORDERS
Unimagic
does everything . .
Record, Play,
Fast Forward
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Send for full details, now!
{
PENTRON
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'lease tend literature on tape recorders ■
Sinmo 1
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Canada: Atlas Radio, Ltd., Toronto \
On the SCB,£EIT
Cover: Man & Mouse
White rats demonstrate how alcohol
destroys coordination in None for the
Road, a new film for teenagers on
drinking and driving being readied
for spring release by Young America
Films in cooperation with the Yale
Center of Alcohol Studies.
Comments on Contents
We think readers will find exceed-
ingly interesting the talk by Walter
Crewson printed on page 130. Mr.
Crewson is a former school superin-
tendent and was just recently ap-
pointed Associate Commissioner in the
New York State Education Depart-
ment. It is refreshing and encouraging
to find a person so high on the educa-
tional echelon with so mucli under-
standing of audio-visual problems.
Francis Noel's "Letter from Paris"
(page 134) was written to summarize
his experience abroad and to follow
up the letter he wrote us earlier (pub-
lished in the October, 1956 EdScreen
& AVGumE). This second letter was
written shortly before he left Paris. By
now he should be back on the job in
the California State Department of
Education.
"AV on the Double" (page 132) tells
about one college where stimulation
of further AV use is something of a
joke, according to author Camille Bax-
ter. We're sure that Miss Baxter herself
is in no small way responsible for the
lively use of audio-visuals she describes.
Filmstrips on Review
As another step in expanding its
service to readers, EdScreen &
AVGuiDE presents in this issue (page
149) a new filmstrip review department
under the editorship of Roliert
Church, Walter Pilditch. and Harold
Ward.
Mr. Church is ,\udio-Visual Coor-
dinator at Herman Felsenthal Elemen-
tary School in Chicago. He has been
a public school teacher for the last six
years and has also taught audio-visual
courses. He is a free-lance motion pic-
ture photographer.
Mr. Pilditch — co-coordinator at Fel-
senthal — has been an audio-visual as-
sistant at Chicago Teachers College
and has been teaching in the public
schools for several years. Mr. Ward
— also a Felsenthal co-coordinator — is
an AV librarian and has taught in
both high schools and elementary
schools.
With the help of other teachers in
Chicago, this team of reviewers will
preview and briefly describe and evalu-
ate new filmstrips for EdScreen &
.WGuiDE. Review copies of filmstrips
should be sent to Robert Church, Her-
man Felsenthal School, 4101 South
Calumet Ave., Chicago 15, Illinois.
C|f^P j^ ikim. Ten Service Programs
EDUCATIONAL SCREEN & AVGUIDE
EDITORIAL STAFF
PAUL C. REED, Editor. JUNE N. SARK, Man-
aging Editor. WILLIAM S. HOCKMAN, Editor
tor the Church Field. L. C. LARSON, CAROLYN
GUSS, and JOHN FRITZ, Editors tor Film
Evoiuotions. MAX U. BILDERSEE, Editor tor the
Audio Field. ROBERT E. SCHREIBER, Editor for
the Audio - Visual Trode Review. PHILIP
LEWIS, Technical Editor.
BUSINESS STAFF
H. S. GILLETTE, Publisher. MARIE C. GREENE,
Associate Publisher. JOSEPHINE H. KNIGHT,
Business Manager. PATRICK A. PHILIPPI, Cir-
culation Manager, WILMA WIDDICOMBE, Ad-
vertising Production Assistort. General Con-
sultants: Educational & Recieationol Guides,
Inc. (WILLIAM LEWIN, President, and RUTH
M. LEWIN, Vice-President I.
Advertising Representatives
WILLIAM LEWIN and HENRY ARONSON, 1630
Springfield Ave., Moplewood, N. J. (South
Orange 3-3217)
WILLIAM F. KRUSE, 2(XX) Lincoln Pork West
BIdg., Chicago M, III. (Bittersweet 8-5313)
EDITORIAL ADVISORY BOARD
)AMES W. BROWN, School of Education, Son
Jose State College, California
EDGAR DALE, Head, Curriculum Division, Bu-
reau of Educational Research, Ohio State
University, Columbus
AMO DE BERNARD IS, Assistant Superintendent,
Portland, Oregon, Public Schools
MARGARET W. DIVIZIA, Supervisor in Charge,
Audio-Visual Education Section, Los An-
geies City Schools, Los Angeles, Californio
W. H. DURR, Supervisor, Bureau of Teachirig
Materials, State Board of Education, Rich-
mond, Virginia
CHARLES F. HOBAN, Project Big Ben, Univer-
sity of Pennsylvania, Philadelphia
EMILY S. JONES, Executive Secretory, Educo-
tionol Film Library Association, New York
City
F. EDGAR LANE, Supervisor, Instructional
Materials Department, Board of Public In-
struction, Dade County, Florido
F. DEAN McCLUSKY, Professor of Educotion,
Head of Audio-Visual Education, Univer-
sity Extension, University of California ot
Los Angeles
SEERLEY REID, Chief, Visual Education Service,
U. S. Office of Education, Wosliington
CHARLES F. SCHULLER, Director, Audio-Visual
Center, Michigan State College, East Lan-
sing, Michigan
ERNEST TIEMANN, Director, Visual Instruction
Bureau, Associate Professor, Division of
Extension, The University of Texas, Austin
DON WHITE, Executive Vice President, No-
tional Audio-Visual Association, Evonston,
Illinois
lis
EdScreen & AV Guide — March, 1 957
MANY CLASSROOMS have windows
which require extremely large
blinds. Because of the Venetian blinds'
extreme weight, greatly increased lift-
ing capacity is necessary. Levolor
Audio-Visual Blinds can be equipped
with an oscillating roller head de-
signed and manufactured by Levolor
to handle extra-large blinds. Built only
by Levolor, the Levolor oscillating
roller is ball-bearing equipped and af-
fords a 3 to 1 lifting ratio. Thus, even
a child can raise the largest, heaviest
Levolor A.V. Blind.
Experienced audi-visual educators rec-
ognize the importance of having blinds
which operate without effort.
***** ***** *****
For full details and specifications of
the Levolor Oscillating Roller Blind
write to levolor lorentzen, inc.,
Audio-Visual Dept., 720 Monroe Street,
Hoboken, New Jersey.
Be sure to specify
The Scientifically Developed Atidio-Visual Blind
COPYRIGHT. UEVOLOR LORENTZEN. INC.
EdScreen & AV Guide — March, 1957
119
FOR Tf^Cifl CLASSROOM
IHi ifK^'t TO USE
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n Horwald STORAGE CABINETS
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I 1
Please check squares above for com-
plete information on any or all items
shown and mail this ad to:
theHARWAID CO
1216 Chicago Ave., Evansfon, III,
Phone: Davis 8-7070 ES
The reader's right
Send letters to EdSCREEN & AVGUIDE, 2000 Lincoln Pork West, Chicogo 14
A Lot of Good
Editor: Congratulations on the excel-
lence of the December, 1956 issue of
your magazine. I enjoy each issue and
get a lot of good from it. My occupa-
tion is teacher and AV Coordinator at
the Des Moines Technical High School.
.\lso for the last eight years I have been
in charge of the Visual Aids Service of
Westminster Church, whose member-
ship is around 3400 . . . Tell Mr. Hock-
man that we appreciate his Church
Department in your magazine.
Harry R. Peterson
Des Moines, Iowa
Nail on the Head
Editor: I should like to compliment
you on your editorial in the December,
1956 issue of Educational Screen ("A
Key to Greater Use of Audio-Visual
Materials"). I think you hit the nail
on the head in giving an explanation
of why teachers do not make greater
use of audio-visual materials. So many
times I have heard teachers say, "I
don't use films because there just aren't
enough hours in the day to even cover
the material in the textbook."
Donald Scott
Madison, Wisconsin
How's That?
Editor: In regard to the T. Robert
Bassett article ("How to Run a Non-
stop Show on One Projector") in the
January issue, how's that again?
William T. Peters
Chief, Educational Film Division
Detroit, Michigan Public Library
Editor: On page 14 of your January,
1957 issue (Mr. Bassett's article) ap-
pears some shocking advice that renders
a great disservice to all who are inter-
ested in better film care. The writer,
an obvious tyro, advises people to run
"two or three minutes of film . . . onto
the floor." I need not elaborate on
the serious damage this sort of thing
can do. May I urge that you consider
rigid screening of similar advice in
the future?
Frederick G. Beach
Manager, Visual Aids Department
Remington Rand, New York, N.Y.
Editor: I would like to say a few words
regarding an article appearing in the
January, 1957 issue of your magazine,
written by Mr. T. R. Bassett, entitled
"How to Run a Non-stop Show on
One Projector."
Speaking as a professional motion
picture cameraman, I would like to
point out that the procedure advocated
in this article is not an accepted prac-
tice in professional circles and certainly
should not be attempted by anyone
else.
In item 4 of Mr. Bassett's article he
says, "When there remain about two
or three minutes of film on the first
reel, turn the handle on the spindle
arm and run the film onto the floor
until you reach the end of the reel."
Mr. Bassett evidently does not realize
the seriousness of this statement, be-
cause three minutes of film would total
a length of 108 feet. This is unbeliev-
able, because, for obvious reasons, no
film should ever come in contact with
the floor.
He further states that he removes
the trailer (commonly referred to as
"tail") from reel one and splices the
end of reel one to reel two. If this
procedure became common practice,
the end and beginning scenes of each
would eventually be destroyed. Mr.
Bassett says that he uses Scotch tape
to reinforce this splice, or "connec-
tion." Why does the splice need to be
reinforced? The use of Scotch tape is
of questionable value, also, due to the
fact that Scotch tape may leave a de-
posit of adhesive which will accumu-
late dirt on the film and in the gate
of tlie projector.
In item 5 he states that "Meanwhile,
the film has been coming up off the
floor from under the pile and you must
keep an eye on it to catch any kinks
that might form and carry a bunch of
film toward the projector. This won't
happen often and then only when the
film is in poor condition. A simple
shaking motion will loosen the film."
?? I wonder how many people have
tramped on it, how many pieces of
gum, hairpins, etc., etc., are also car-
ried on to the projector?
By the time I read through item 7
and realized that reel 2 was going on
(Continued on page 122)
/^«/"
"Are you sure you belong to the pro-
jectionists' club?"
120
EdScreen & AV Guide — March, 1957
Early American Civilizations (Mayon, Aztec, fncan^ The cultural remains of the Mayans, Aztecs, and Incans, filmed at the
(l'/4 reeU) (Grades 5-12) original sites, attest to the highly developed civilizations of the Indians
of early America. The contributions of these cultures to our own are
clearly evidenced.
Bicycle Safety Skills
(1 reel) (Grades 3-9)
Life of A Primitive People (Africa)
(l'/4 reels) (Grades 4-9)
The Truck Farm
(1 reel) (Grades 1-6)
How Trees Help Us
(I reel) (Grades 1-6)
The String Trio
(1 reel) (Grades 7-College)
With the help of the experienced Director of the Public Education
Division of the National Safety Council, Jack C. Grieg, Coronet has
produced an invaluable film for the teaching of bicycle safety skills.
This clear presentation shows the performance techniques, traffic
rules and procedures, and bicycle inspection practices that make safe
cyclers today and good motorists tomorrow.
The simple way of life of a primitive people of Africa today parallels
that of man in prehistoric times. Excellent camera work with an
actual tribe shows a pattern of life that includes hunting for food,
using fire, and adapting available materials to make clothing, shelter,
utensils, and weapons.
Work done on the truck farm, what it produces, and where its prod-
ucts go are among the many things children will see as they learn
about Bill and Cathy's life on their parents' truck farm.
As Wally, in a walk through the woods, sees different kinds of trees,
he begins to learn of the many ways they help us by supplying lumber,
food and material for the things we make. Stress is laid upon the story
of a mighty old oak which takes a long time to grow and is valuable
throughout its life.
The three instruments of the string trio — the violin, the viola, and
the cello— are fully examined and heard. The instruments' functions,
differences and methods of producing sound are explained. Skilled
musicians demonstrate fingering, pizzicato, and playing with the bow.
Produced by Gateway Film Productions Ltd.
Each of these 16rnm sound motion pictures is available in true, natural
color or black-'nd-white.
Write for preview . . .
If you are seriously considering purchase, fill in coupon for a
preview of these Coronet films; or for a list of Coronet film
libraries if you ore interested in rental.
Coronet Films
CORONET BUILDING • CHICAGO 1, ILLINOIS
CORONET FILMS
Department ES-357, Coronet Building, Chicogo 1, Illinois
Please send me without charge preview prints of the films I have
checked for purchase consideration:
(Do not check if interested in rental only)
I] Early American Civilizations (Mayan, Aztec, Incon)
^ Life of A Primitive People (Africa)
H Bicycle Safely Skills Q How Trees Help Us
3 The Truck Farm U The Siring Trio
□ I am interested in renting these films. Please send me a list of Coronet
film rental libraries.
Name-
School-
Address-
City
_Zone_
-State-
EdScreen & AV Guide — March, 1957
121
Best Selling Movie Viewer
Top Quality at $49.50
Inspect your pictures comfortably in a lighted room on the CRAIG
Viewer's 354" by 4V4" hooded screen with its 75-watt projection
lamp. Threads straight, left to right, on stainless steel film guide that
doesn't touch pictures. Built-in frame marker clearly spots the right
frame without notching or punching. Convenient focusing and fram-
ing adjustments. Lamp switches on automatically when film gate is
closed. Dual cooling system lets you view a single frame indefinitely
without damaging film or emulsion. Rugged metal construction. Far
and away the most popular viewer for black and white or color, sound
or silent. Models for either 8mm or 16mm film.
Cement that sticks quick
and stays stuck
Craig Formula #7 film cement is specially formu-
lated to weld all color or black and white film in
strong, smooth, permanent splices that do not show
in projection. Equally strong with Triacetate as well
as the older Diacetate film base. Does not deteriorate
with age — always fresh and fast-acting. Handy
brush applicator in 1-oz. bottle.
1-oz. bottle 40^; 8 oz. $2.45; 16 oz. $3.50 . . . Craig Projecto-Editor,
complete with rewinds, splicer, viewer and cement, $79.50 . . . Craig
Accessory Frame Counter for Projecto-Editor of Viewer (above),
$37.50. Available at all better camera stores.
THE
KALART
COMPANY, INC.
PLAINVILLE, CONNECTICUT
Producers of Precision Photographic Products since 1930:
Flash Units, Rangefinders, KA LART and CRA IG Movie Editing Equipment,
VICTOR 16mm Sound Equipment
Ml
ilie floor, 1 was amazed thai your maga-
zine could condone this practice. Such
procedure can only lead to mass de-
struction of prints, and by the publi-
cation of this article I believe that a
great disservice has been done to the
entire field of audio-visual aids. I
would appreciate your printing my
letter — to at least show the average
projectionist the fallacies of such a
practice.
John Viazanko
Bualsburg, Pennsylvania
Copyright Violations
Editor: Let me express my sincere ap-
preciation for what you say in your
editorial in the January issue of Educa-
tional Screen. You express very sim-
ply and very cogently the problem that
exists with respect to use of film in
closed circuit television situations.
Godfrey Elliott
President
Young America Films
Editor: It's been several years since I
have had the privilege of visiting with
you. I've missed seeing my AV friends
and acquaintances. I wouldn't be writ-
ing you now if you hadn't written the
editorial "Copyright Violations and
TV" in the January issue of Educa-
tional Screen.
The question of using copyrighted
materials in school is a very large one
and I expect as time goes on additional
clarification of certain cloudy areas
will come about. However, I feel the
editorial presents a too restricted posi-
tion. Indeed this position is, I believe,
largely in error. I do not pretend to
expenness in the area of copyright law.
But as you have done, it is an area
about which I have thought a great
deal. In addition I have consulted with
Dr. Siebert, here on the University
staff who has made a study of copy-
right law. (Siebert has a law degree).
I want to give you what I believe is
a more correct interpretation than
what was presented in the editorial.
I base my different opinion on two
facts and an opinion. Fint is the right
of a school (or other renter or pur-
chaser of copyrighted materials) to use,
i.e., to exhibit the material. Second
is the nature of closed circuit tele-
vision. The opinion concerns a defini-
tion of the word "reproduce."
When a school purchases or rents a
copyrighted film or book it buys the
right to use, or exhibit the film or
book. The film can be exhibited (pro-
jected) before a few students, or hun-
dreds. The film showing can be made
at one time in an auditorium location
or over many days in small classrooms.
The film copyright holder (exception
(Continued on page 124)
EdScreen & AV Guide — March, 1957
RCA VICTOR
sends
High Fidelity to
school
RCA Victor New Orlhophonic High Fidaltty
'Victrolo"® Portable Plionograph
The Mark VII, Model 7HFP1
Every inch a true high fidelity instrument . . .
and every inch a truly portable phonograph
that faculty and students can carry wherever
they want to hear fine music. The RCA Victor
Mark VII is registered high fidelity, laboratory
balanced in exactly the same way as RCA
Victor's most distinguished high fidelity
creations.
The Panoramic Speaker System incorporates a
6V2-inch speaker for low and mid-range frequen-
cies, with two 3Vi-inch speakers for high fre-
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changes automatically.
. . . more Mark VII facts
Color . . . Brown leatherette
Dimensions . . . Height lOl/g", Width IH^i", Depth 183^"
Tube Complement . . . Three RCA Victor Preferred
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Power Rating ... 115 volts, 60 Cycles AC
Educate yourself on the RCA Victor
Mark VII. Clip the coupon for infor-
mation ... or call your RCA Victor '
dealer about a demonstration per-
formance.
EDUCATIONAL SERVICES
RADIO CORPORATION
of AMERICA
CAMDEN, N.J.
EDUCATIONAL SERVICES, Dept. P-11
Radio Corporation of America, BIdg. 2-3, Camden, N.J.
Please send full information on Mark VII.
EdScreen & AV Guide — March, 1957
123
Reader's Righl (continued)
TFC films) does not tell the school how
many times the film may be exhibited
or say how many or what individuals
may view the film at one time. The
number of exhibits and size of audi-
ences are a right the film purchaser or
renter has. That exhibit right is what
the .school purchased.
As you know the same facts apply
to a copyrighted book. It may be read
by one person at a time, or the book
may be read by a teacher over the
school building PA system for hundreds
of students to hear at the same time.
These students may be in one large
room or in many rooms. Similarly parts
of the book may be projected by an
opaque projector. All this falls within
the right of the school to use and/or
exhibit the book. In all the exhibi-
tions mentioned it was assumed that
the purpose was to inform or teach
from the copyrighted materials.
When a school with closed circuit
television wishes to use (i.e. exhibit)
a film or book over this television sys-
tem it is exercising a right it pur-
chased. True, the transmission system
is new. But basically the school is con-
tinuing to exercise its right to use the
copyrighted materials to instruct. The
CCTV is a more efficient system of ex-
hibiting the film or pictures in the
book. A more efficient system of exhi-
bition does not invade the right of the
book publisher or film producer. If in-
creased efficiency in exhibition invaded
the right of the copyright holder then
schools should be stopped from em-
ploying arc projectors for films as this
equipment is more efficient resulting in
larger brighter images which can be
viewed by larger numbers of people.
Both of us recognize and urge the use
(in certain circumstances) of opaque
projectors because they are a more ef-
ficient means of exhibiting pictures or
passages in a book. If this more effi-
cient method had been an invasion of
the copyright holder schools long ago
would have been stopped from show-
ing copyrighted materials with an
opaque projector.
Next, let's briefly consider the nature
of closed circuit TV. CCTV signals are
not telecast so that anyone who wishes
may tune in. It is like signals carried
by a school's PA system and not like
radio signals broadcast to which a re-
ceiver can be tuned. CCTV is carried
on a school owned cable and as such is
a private system of information dis-
tribution. If copyrighted material is
carried over such a school system the
school is simply exercising its right of
exhibition. The method of exhibition
'I realize your salary is not very high. Miss Gerard, however
is not of concern to the copyright
holder so long as the school is en-
gaged in its duty of instruction and
the method of exhibition is available
only to students of the school.
There is some difference of opinion
regarding the word "reproduction" as
used in the editorial and what I shall
describe. The creation of an optical
or electronic image is not the reproduc-
tion of copies of a copyrighted book
or film. Reproduction which results
in additional copies of a copyrighted
piece we know is forbidden by law. But
a school in exercising its right to ex-
hibit a copyrighted film or book is not
forbidden to exhibit images of the film
or book which has been purchased out-
right or rented. Again this exhibition
of images is assumed to occur before
classes. If a school could not exhibit
optical images of a film or book then
the film could not be projected and the
book could not be placed in an opaque
projector.
Well, for not having written you in
years, I've made up for the lost time
in one letter. However, I do feel a
contrary position to the one presented
in the January editorial should be
published in Educational Screen. We
both realize I haven't said anything
(save by implication) regarding the
use of kinescopes. But anyway I've had
full writing you.
Lewis V. Peterson
I'rcxluccr-Supervisor
'I'clcvision - \Iotion Pictu res
tiniMTsitv of IlUiiuis Broadcasting
Urb.ina III.
Lost: 22 Subscribers
Editor: Two weeks ago I asked our
business office to place an order for
22 subscriptions to Educational
Screen, one for each of our buildings.
Yesterday after reading Ed Schofield's
article ("Read . . . See . . . Hear,"
January, 19,")7 EdScreen, page 18), I
decided that it would be more appro-
priate to wait until we can turn 35
youngsters out of one classroom in each
building so that we can have a build-
ing library, so that we can have a
building librarian, so that we can get
the materials out of the classrooms
where the teachers want them and into
an insiruftional iiialerials center where
a jack-ol-all-trades can administer them.
This order will be held until a sim-
ilar article is published written by a
person who believes in self-contained
classrooms with a building AV coordi-
nator.
Vernon McKown
niri'dor, Audio-V'isiKiI Instruction
School City of New Albany
.New Albany. Indiana
Editor's Note: We invite someone to
submit such an article — to Educa-
tional Screen & AVGuide, 2000 Lin-
coln Park West, Chicago 14, 111.
124
EdScreen & AV Guide — March, 1957
SAVE $40
ON THIS GREAT COMBINATION OF AWARD-WINNING
BIS. FILMS
_^^ Here is your opportunity to secure these
^1 two titles which normally sell for $140
^'^ for the low price of $100.
J xxTHURSDAY^S CHILDREN^^
"No film we've seen more effectively portrays the wonder and beauty of a
cfiild, the loving patience and devotion of a teacher, the indescribable de-
light of lx)th when learning takes place." — EDUCATIONAL SCREEN
MAGAZINE
Tliis Academy Award winner for the best Documentary short subject has received high praise
wherever it has been shown both here and abroad. We take special pleasure in the quotation
above because we, too, think "Thursday's Children" is the most moving film about teacher and
child that has ever been produced and think every teacher, every administrator, everybody inter-
ested in teaching as a vocation ought to see it.
.\ large groiijj of educators and film librarians at the EFLA Convention described the film as "ex-
cellent not only for specialized education but particularly useful in teacher training for its re-
markable study in teacher-pupil relationship."
"\ fine sensitive documentary" — Thompson, N.Y. TIME.S • "It is beautiful, an inspiration
and no honors can do justice to its moving glow" — Winsten, N. Y. POST • "Emotionally moving and intellec-
tually stimulating" - Hart, FILMS IN REVIEW • "Excellent" - THE EXHIBITOR • "Remarkable for its
astonishing intimacy, for its force of feeling" — SIGHT & SOUND • "A joyous, compassionate film" — Kass,
CATHOLIC WORLD.
22 MINUTES
BLACK AND WHITE
LIST PRICE $75.00
"CHURCHILL, MAN of the CENTURY
All f-he Significant Events in the Life of One
of the Great Men of Our Age.
The only film biography of Sir Winston Churchill, recalling the highlights of his
life from his entry into the British army in 1895 to the celebration of his eightieth
birthday. Included are many historical scenes of World War II, his many inspir-
ing speeches and the conferences with Roosevelt, Truman and Stalin.
»J
»
21 MINUTES
BLACK AND WHITE
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H you already have fhese films, now you can take advantage of
this low price in order to secure second prints.
Buy Both Films Now for $100!
Special Discount Offer applies only to the purchase of both films.
Offer expires August 31, 1957
BRITISH INFORMATION SERVICES
45 ROCKEFELLER PLAZA, NEW YORK 20, N. Y.
EdScreen & AV Guide — March, 1957
Have you heard ?
?
lAVA in April
The Illinois Audio-Visual Associa-
tion will hold its annual spring meet-
ing April 11 and 12, 1957, at Western
Illinois State College, Macomb, Illinois.
Sessions will open Thursday noon
with a discussion of the educational
values of closed circuit television by
Dr. J. Lloyd Trump of the University
of Illinois. A tour of Western's FM
radio facilities will include an explana-
tion of the objectives, operation and
programming of Station WWKS. This
tour will also include the Visual Edu-
cation Department — the Photographic
Division, the Audio -Visual Center,
audio-visual classrooms and laboratory,
and facilities for closed circuit tele-
vision. Maurice Mitchell, President of
Encyclopaedia Britannica Films, Inc.,
will be the dinner speaker. His topic
will be "The Technological Era— What
Will It Do to the Classrooms of To-
morrow." Friday's session will open
with a presentation of "What's New"
in films and equipment, followed by a
A Print
Fouled Up with
Dirt and Oil...
Can It Carry Your
Message Properly ?
Prints, like anything worth showing,
need cleaning from time to time.
Not only to keep them from looking
dull and shabby — but also to prevent
imbedding of dirt and oil which may
cause serious and permanent damage.
But there must be assurance that cleaning
is done with the right solvents by
skilled personnel with efficient equipment.
Peerless has all of these to offer.
Write for brochure
Mim^smsmmimm
EERLESS
FILM PROCESSING CORPORATION
165 WEST 46lh STREET, NEW YORK 36, NEW YORK
959 SEWARD STREET, HOLLYWOOD 38, CALIF.
discussion of "School Programming on
KE rC - St. Louis." A business meeting
will close the session at noon Friday.
"Pageant" Filmstrips
Completed
The Yale University Press Film
Service has annoiniced the release of
the final six units in its series of 30
authentic filmstrip documents, "The
Pageant of America Filmstrips." This
culminates five years of scholarly and
intensive work on the part of distin-
guished historians and educators as well
as specialists in tlie field of visual edu-
cation and expert technicians.
People & Jobs
David Schneider, for many years a
contributing editor of Educ;ational
Screen, died recently. As audio-visual
coordinator at Evander Ohilds High
School in the Bronx and as a local film
production specialist, he made many
contributions to the audio-visual field.
Wilbur S. Edwards has been elected
vice-president of distribution for En-
cyclopaedia Britannica Films.
John \fAURER. well known in the mo-
tion and sound recording industries,
has established the JM Developments,
Inc., after terminating his connections
as president of J. A. Maurer Inc. and
of Precision Film Laboratories.
Philip T. Hall, owner and operator
of the Phil Hall Buick Company of
Hollywood and a longtime civic leader,
has been appointed to the board of
directors of Cathedral Films. Inc.,
Norman Cousins, editor of The Satur-
day Review, has been appointed to the
board of directors of the Educational
Television and Radio Center.
Thomas A. Erhard has joined the
headquarters staff of the NEA Press
and Radio Division as assistant direc-
tor. He was formerly public relations
director of the Albuquerque (N. M.)
schools.
Alberf Brangwynne, Jr. has been
named by the Victor Animatograph
Corporation as regional sales manager
for tiie states of West Virginia, Vir-
ginia, Delaware, Maryland, western
Pennsylvania, and western New York.
126
EdScreen & AV Guide — March, 1 957
Just released by SVE
JilEW COLOR FILMSTBIP
SETS m 3 SUBJECT AREAS
written by recognized authorities
series presenting . . .
"The Development of
the American Republic
Junior-Senior High
Color
The beginnings of our country, from discovery
through the establishment of a new nation. Written
by J. G. Kerwin, Ph.D., Prof, of Political Science,
The University of Chicago.
"Establishing the Republic"
A367-1 A New World and a New Hope (51 frames)
A367-2 The English Settlements (53 frames)
A367-3 Establishing Social Life in a Wilderness (49 frames)
A367-4 Revolution and Independence (45 frames)
A367-5 A New Experiment and a New Nation (48 frames)
A367-6 The Development of the Thirteen Colonies (44 frames)
Each filmstrip, in color, captioned $6.00
A367SB complete set, 6 filmstrips, boxed $33.00
A simplified approach
to effective speech . . .
"Using Good English —
in the Middle Grades"
Intermediate
Color
Basic English concepts graphically illustrated to
capture Interest and stimulate learning. Written by
Harold G. Shane, Ph.D., Professor of Elementary
Education, Northwestern University.
A130-1 Building Good Sentences (50 frames)
A130-2 Using Plurals Correctly (39 frames)
A130-3 Possessives, Contractions and Abbreviations
(40 frames)
A130-4 Using Capital Letters and Punctuation (43 frames)
A130-5 Letter Writing for a Reason (47 frames)
A130-6 Making Oral and Written Reports (47 frames)
Each filmstrip, in color, captioned $ 5.00
A130S complete set, 6 filmstrips, boxed $28.50
To help beginners
form good habits . . .
"Be Healthg, Go Safelg
the Primary Way"
Primary
Color
Remember — red and yellow lights mean
slay on the sidevifalk.
Each strip has been checked by specialists for
accuracy and authenticity. Authors are Hester
Beth Bland, Hs.D., and Malcolm J. McLelland,
M.S., Health Education Consultants, Indiana State
Board of Health.
A567-1 Let's Have A Party (43 frames)
A567-2 Let's Visit Our Friends (30 frames)
A567-3 Let's Get Ready for School (30 frames)
A567-4 Let's Stand Tall (35 frames)
A567-5 Let's Visit the Dentist (approx. 35 frames)
A567-6 Safe and Sound At School (38 frames)
A567-7 Safe and Sound Along the Way (37 frames)
A567-8 Safe and Sound At Home (35 frames)
Each filmstrip, in color, captioned $ 5.50
A567S complete set, 8 filmstrips, boxed $39.50
FREE! I^^" S6-page SVE Educational Catalog, describing
these filmstrips and hundreds more. Also slidesets and
SVE audio-visual equipment. Send for your copy today.
SOCIETY FOR
VISUAL EDUCATION, inc.
HI-
A Subsidiary of
Society For Visual Education, Inc. (a BujinesjCMpomion) ^07
1345 Oiversey Parkway, Chicago 14, Illinois
Gentlemen:
Please send, without obligation, a free copy of the SVE 19S7 Catalog and Supplement.
D Include name of my authorized SVE dealer.
Name_
School-
City-
_2one_
_St»te_
EdScreen & AV Guide — March, 1957
127
editorial
It s an Idea
In fact, it's such a simple idea we hesitated at first
even bringing it to your attention. It may already
have occurred to you, and you may already be doing
something about it. On the other hand, we've talked
about the idea to dozens of people, and all of them
responded enthusiastically and thought it was some-
thing well worth thinking about.
Simply stated, the idea is this: filmstrips are nn ex-
tremely valuable and practical medium for individual
learning. Now, this does not preclude the use of film-
strips with groups. Filmstrips are and always will be
primarily useful when projected for group instruction:
however, additionally they can and should be made
readily available at all times for individual pupil use.
This is more important than the simple statement of
the idea - actually making filmstrips available for
individual use.
The instrument that makes individual filmstrip
viewing a practical classroom technique is the mis-
named "filmstrip previewer." There are three on the
market we know of: the .Standard, the Aljac, and the
more recently announced previewer made by SVE.
It's true that these simple devices may be used by
teachers for previewing filmstrips before projecting
them in the classroom, but this is only one use, and
maybe a minor one. These instruments are not only
previewers, they're x'ieivers. They make it possible for
individual pupils to learn from filmstrips right in the
classroom without distracting others.
We know this is a practical idea. We've tried it and
it works. Filmstrip viewers have been placed in the
reading corners of elementary classrooms. .\n ample
One way to encourage variety and difference in
child development is to increase sharply the use
of self-instruction materials. We could provide
a cafeteria of self-teaching materials in all fields
by the intelligent use of filmstrips, tape record-
ings, textbooks written on at least two levels of
complexity, self-testing materials. Much of the
job lies ahead and will require ample financial
support.
— EDGAR DALE, "The Individual and the Group,"
The News Letter, Jan. 1957
variety of carefully selected filmstrips, closely related
to cmricuhun and ]ju]iil interests, has been placed with
the viewers. Filmstrips have thus been made as readily
available for pupil use as books. Pupils are as free to
use filmstrips as books. Filmstri])s are for reading, too!
Some j)u])ils are readier to read the bright and vivid
frames of a filmstrip than the pages of a book; and
the viewer can be operated by a six-year-old.
"But won't the children damage the filmstrips?"
Fhe answer to this question also comes from com-
jjaring filmstrips with books. Children damage books:
the jjagesget soiled and torn from use — and sometimes
misuse; but we don't deny children the use of books
because this happens. We expect it and provide for
book replacement. We try to help children grow in
their respect for and their care of property.
It is a simple idea — letting pupils individually learn
from filmstrips; but its acceptance carries with it tre-
mendous implications for the instructional program
and the audiovisual industry. Bringing about its ac-
ceptance requires a changed point of view for a lot
of ]jeople.
Teachers are probably the ones most ready to rec-
ognize and use filmstrips for individual pupil learning.
Ihey are skilled in directing and guiding individual
pupil interests. They know the need for a variety of
materials. They readily see the appeal and value of
filmstrip and viewer for pupil reference use.
Principals, superintendents, and others with butlget-
making responsibilities may have greater difficulty in
accepting the idea. But it's a logical idea, and it makes
sense. They may want to try it out on a small scale
first. With an open mind, conviction follows.
We audio-visual directors have the biggest hurdles
to overcome in our thinking. We are so accustomed to
limited budgets, to a single projector for a school, to
limited materials that must be shared by many schools,
that it is extremely difficult to .scale our thinking to
new dimensions. Filmstrips in every classroom may
seem imjiossible, but, really now, doesn't it make sense?
Pau.[ e. Hech
128
EdScreen & AV Guide — March, 1957
FOR A HAPPY PRESENTATION
The joy of accomplishment is a universal happiness.
Especially in the case of a film which is your creation, born
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EdScreen & AV Guide — March, 1957
in film processing, it's Precision
129
Camille Baxter, AV chairman, and instruel-or Reg Sundin discuss the possible uses of o travel poster.
AV "On the Double
by CAMILLE L. BAXTER
IN THE COURSE of attending many a
meeting that has been geared to
stimulating teachers to "do some-
thing (whatever happens to be in
vogue), I was bound to come to the
one that discussed "How to Stimulate
the Use of Audio-Visual Materials in
Your School."
Camille L. Baxter is Audio - Visual
Chairman at the Los Angeles Harbor
Junior College.
I was jascinated.
To show you how mucii a babe-in-
the-woods I was, I hadn't known it was
a necessary, possible, or even desirable
way to spend time. The use of AV on
our campus is so integrated to curricu-
lum, needs and methods that it is a
tacitly accepted tool. The instructor
on our campus who says: "Look here,
young man . . ." is taking apart a
working model or pointing to a wall
chart, not indulging in an 18.50 style
of pedagogy.
Statistical records kept this past
school year indicate a fdm use fre-
([uency of almost one per student en-
rolled. Use of recordings exceeds one
per student enrolled. Filmstrip usage
runs a close race with film usage and
all types of projectors have to be sched-
uled to ineet classroom demands. "Stim-
ulate" use, indeed! I've become a fair-
to-middling traffic cop. In the evening
classes especially, we find it necessary
to nio\e equipment from room to room
130
EdScreen & AV Guide — March, 1957
Photographer doesn't bother student
Margarita Garcia in the least as she works
with speed dictation records.
on rigid sclicduks in order to keep up
with the needs.
As previously reported in lliis publi-
cation, Los .Angeles HarI)or Junior Col-
lege is not large compared with many
schools, the student enrollment being
about 3,000 each semester. However,
we are organized chiefly around a tech-
nical curriculum, making the use of
audio-visual materials mandatory.
A student who is training for employ-
ment with the petroleum industry (we
are geographically in almost the dead
center of the major refineries) finds at
his disposal not only those of the 3,139
(CouliiiiK'd on page 152)
Instructor Richard Noble and student
Gwen Mac Ouot check the threading of a
projector.
f ^-.-
The Commissioner
speaks out . . .
AV DIRECTORS
Walter Crewson, Associate Commisssioner, New York State Edu-
cation Department. At his right is Max U. Bildersee, of the New
York State Education Deportment.
The folloxuing article is based on the
banquet speech made at the ivinter
meeting of the Nexv York State Audio-
Visual Council by Walter Crewson,
now Associate Coininissioner, New
York State Education Department, and
formerly school superintendent at
Levittoxun.
INSTEAD of Starting this educational
talk with a discussion of the child,
if you don't mind, I'd like to beg^n
with the school and the superintendent
who is responsible for building it.
I'm going to assume that the superin-
tendent I'm talking about knows his
job and that he has sense enough to
know that surrounding him are a great
many creative and artistic ])Cople who
arc as dedicated as he is to the task of
giving children good sound education.
So when he gets to the point of plan-
ning a school, he draws upon the crea-
tive capacities of his staff, and they
work with him to design that school.
Let me see if I can put this into the
form of a simple principle. If I were
talking to the superintendents tonight,
I would say, "Fellows, when you go to
make a major decision, put down on a
white sheet of paper, where you can
look at it, the names of everybody on
your staff who has any conceivable con-
cern with that decision. Then see to
it that each one gets a chance to have
his say about it."
Having served twelve years in the
superintendency, I think I can speak
now with some assurance of knowing
the problems. This good superintend-
ent I'm speaking about will certainly
call in his audio-visual man, and he'll
ask, "If I'm going to design a building
that'll make sense audio-visualwise,
what have 1 got to do?"
Now right there is where audio-visual
people get recognized as professionals,
or get relegated back to clerkships. If
the superintendent has the good sense
to call you in and ask, "What have I
got to do to get a right audio-visual
environment into a building?" and if
you've got the pearls of wisdom to hand
to him, you're a professional.
I had this experience one time. When
I was superintendent out in .southwest
Ohio, we were designing a number of
elementary school buildings. Indeed,
we built eleven buildings in six years
in that district. We didn't build any
obsolete new schools by just copying
the old ones. We started from scratch
and bin'lt new ones. One of the. prin-
cipals was especially creative and on the
ball enough to say, "I'd like to see that
the school to be built over here in the
southwest corner of town will be a
model school to show what you can do
with audio-visual aids."
So we worked with the architect
night after night. That principal was
there and also key members of his
staff. When we came out, we had what
ive thought was a good school from an
audio-visual standpoint. It had a good
audio-visual environment.
Now what do we mean by tliat?
Well, very simply — the rooms were
large enough. They were spacious.
They all had a fine balance between
chalkboards and bulletin boards. As a
matter of fact, in some of the rooms
about half of one wall was bulletin
board. The chalkboards were green be-
cause the authorities have told us that's
a little easier on the eyes.
We used the Harmon technique for
lighting all the classrooms. Now that
simply means that we had good reflect-
ance, but not glare, from all the sur-
faces, and we didn't have any relation-
ship in brightness contrast of greater
than 3 to 1. That is. we didn't have a
real bright area alongside a real dark
area because those authorities who have
worked with tlie human eye have
learned that if the human eye has to
make such sharp adjustments as from
a white area to a black area, or similar
contrasts in short distances, it contrib-
utes to fatigue.
Then we darkened every classroom.
We did it very simply. We built a
traverse rod into the ceiling. Then we
provided a fibre gla.ss curtain that
closed off the whole light wall of the
room. With mininumi effort in just a
few seconds you could darken the class-
room — every classroom.
We did this because we believed that
132
EdScreen & AV Guide — March, 1 957
CLERKS OR PROS?
by WALTER CREWSON
audio-visual aids ought to function as
(loscly as possible to tlie point where
the teacher and the pupil usually meet.
Now we had an awful hassle with some
of our taxpayers about this. When they
(anie to look at the building after it
was (onipleted, some said, "My gosh,
our |>()or, aching pocketbooks. You've
darkeiu-d every classroom. Why in the
dickens didn't you build a single audio-
\ isual room," This they asked in a big
public meeting. I was sitting up on the
|)latfonn — the superintendent's always
on the chopping block, you know.
.Some taxpayer said. "That was a waste
of money. You should have built one
room for that stuff. Then you wouldn't
lia\e had to i)ut all this falderal in the
other classrooms." Well, fortunately
we had the cost sheets there. The archi-
tect was also on the platform, and I
turned to him and asked, "What would
it cost to build an audio-visual room
say as big as two clas.srooms?" "Oooh,"
he said, "about eighty thousand dol-
lars." And I said, "What did our cur-
tains cost?"
"Well." he said, "they cost S400 a
classroom." Well SlOO times 19 clas.s-
roonis meant that we had spent $7600
to put the curtains up, so we answered
the taxpayers without much trouble.
But any way, every one of those class-
rooms was equipped so that when a
teacher got to the point where an
.ludio-visual aid functioned, she could
darken the classroom. On every level
of that building tliere was a projector,
and that principal was enough on the
ball that he was able to get all the
teachers to accept the notion that each
one ought to learn how to run a pro-
jector. They didn't have to have the
custodian come and do it for them.
These teachers felt that this extra skill
put another facet on their professional-
ism.
This building also had its own basic
film library. It had a library of record,
ings too. There was a little music
corner in the library with files of
record albums and turntables with ear-
phones so that children could go and
listen to music while others were read-
ing in the library without anybody's
being disturbed. This building that
I've been talking about is the Jefferson
.School in Hamilton, Ohio, and I am
still just as proud of it as I can be.
It's a beautiful school and it illustrates,
I think, the very finest in design for the
best application of audiovisual devices.
.•\udio-visual directors should actively
help to build buildings like this one.
But if the audio-visual director is
nothing more than a coordinator of
maintenance, then he's a clerk and
he ought to be paid like a clerk and
ought to quit this talk about being a
professional. If he's just a distributor
of films and a deliverer of projectors,
well you could get a S35-a-weck clerk
to do that just as well; you don't need
a professional.
I hope 1 haven't stepped on any-
body's toes, but if the shoe fits, put
it on.
I think it's important that the audio-
visual director be a leader in instruc-
tion. Audio-visual belongs to the cur-
riculum; it is not a special isolated
service. It's a part of the curriculum.
So I think an audio-visual director
ought to have some notion about what
curriculum is about. I think vour most
important function is to plan with the
principals and the teachers so they
know where in the curriculum to use
audio-visual materials; where are the
points where they can function best;
how do they fit into the total program.
Have you seen the Oklahoma State
Education Department brochure on
audiovisual aids? This fall I wrote
to all the forty-eight states asking them
for their administrative organization
and their plan of operation in the
audio-visual field. I should tell you
that about half the states don't do any-
thing about audio-visual. That is, the
State Education Departments say,
"Well, some university over here han-
dles that; we don't do it." What did
this tell me? It told me that the Com-
missioners of Education in those states
don't think that audio-visual belongs.
They think of it as a special service.
Well, anyway, there was one state
that seemed to me to have just a little
edge on the others, and that was Okla-
homa. Oklahoma. I thought, really
went over the keyboard and pointed
out crystal clear what AV aids are and
how they should be used.
There's a whole section in that book
on the fieldtrip. I guess there's nothing
so revolutionary about thinking of a
fieldtrip as an AV aid. But just as
taking the children clear across the
building to see a film breaks the whole
continuity of what you're doing in a
classroom, so a fieldtrip that doesn't
have real correlation with the cur-
riculum is not much good. And I think
it's the function of the AV director, if
he's on the ball, to work with whoever
is planning the curriculum in the
school system so that the teachers have
some sense of direction and know how
to fit their fieldtrips and all audio-
visual resources into the meaningful
context that they deserve in the cur-
riculum.
These are big assignments. But
they're the hurdles you're going to have
to go over if you are to be recognized
as a real professional. Professions are
always based on creative service, seeing
service, helping service; and we're go-
ing to have to jiunp these hurdles if
we're going to be recognized as some-
thing other than clerks and mainte-
nance men and distributors of films
and carriers of projectors.
What are you7 Clerk or professional?
EdScreen & AV Guide — March, 1957
133
Francis ISoel has just returned to the United States after a year abroad serving
in the Audio-Visual Section of the European Productivity Agency. His State-
side job is Chief of the Bureau of Audio-Visual Education, California State
Department of Education. Here is his last letter from Paris.
Letter
From Paris
6 rue Massenet, Paris 16, France
Mr. Paul C. Reed
Editor, EdScreen & AVGuide
Chicago, Illinois, U.S.A.
Dear Paul:
Our stay here in Europe is almost
over. In less than another month we
will have returned to America. Soon
this adventure, part of it a sort of in-
ternational AV education Odyssey, will
live with us only in our memories.
And some things are memories even
now. These are already helping us to
appreciate both Europe and America
more. Our experience has sharpened
our realization and appreciation of the
vast heritage that is America's because
of Europe.
We wondered before coming, as do
thousands of others, what our firsthand
impressions of Europe would be. Now,
somewhat amusingly, after one short
year, we are wondering what our re-
turning impressions of America will be?
Collecting my thoughts for this letter
is turning out to be a difficult job. The
total European situation bears heavily
on my consciousness, with many power-
ful and distracting factors which do not
make it easy for me to confine my writ-
ing to audio-visual education. With
each new start of this letter (and there
have been several to date), I get
involved with such topics as the Hun-
garian revolt, the action at Suez, the
wide cracks appearing in the Commu-
nist ideological structure, the effects
of gasoline rationing, the cold build-
ings and the general economic disrup-
tion resulting from insufficient supplies
of oil, and more personally my efforts
to wind up work with the European
Productivity Agency (EPA), the amus-
ing incidents attendant to our prep-
arations for leaving incomparable
Paris, and finally the "au revoirs" as the
day of departure approaches.
But I cannot pass by these concerns
without observing that perhaps the
Hungarian revolt and the unrest ap-
parent in the other satellite countries,
as well as within Communist Russia
itself, may have some special signif-
icance for us in audio-visual education.
We note tlie fact that it is the youth
and the intellectuals who are threaten-
ing the status quo and who dare to
protest and take action against the in-
tolerable results of Communist ide-
ology. Today we are no doubt reaching
many of them through the "Voice of
America" radio broadcasts. When we
are able to reach them more directly
and openly (the time may be closer
than we realize), there will remain the
language barrier. But perhaps the uni-
versal language of visual communica-
tion — film and television and other
audio-visual devices — may well prove
to be an intellectual atomic bomb,
another instrument for exposing the
Communist lie.
Now I must forego the impulse to
write more of these things and take
pleasure in writing further about au-
by FRANCIS W. NOEL
dio-visual education hereabouts. In
my first letter' I wrote of problems
which arc peculiar to European AV
education and then contrasted them
with ours. Now I'd like to mention
briefly some things — American — which
seem to be affecting its development
here on the continent and in the
British Isles, I do so with humbleness
and with the perspective that comes
from my one year's work in Europe,
but also with pride in the AV leader-
ship which America has given and
is giving.
American influence in AV stems from
three areas of activity — the written or
published word, film productions, and
people. None of these influences
would have been felt if the United
States government, working through
(Continued on page 153)
'See "Letter from Paris," October, 1956
KdScrfi'.x & AVGuiDK, page ^26.
Francis Noel and Mrs. Inge Millar, Director of the Norwegian Productivity Agency
Audio-Visuol Section, Oslo, Norway.
134
EdScreen & AV Guide — March, 1957
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EdScreen & AV Guide — March, 1957
135
Tape Method for Transparencies
by MARY E. SPEAR
Figure 1
DURING each term when I am teach-
ing "Graphic Presentation of
Statistics" at The American Uni-
versity, hundreds of charts must be
shown for discussion. They are gath-
ered from company reports, newspa-
pers, books, magazines, government
and private publications and miscella-
neous sources.
The problem of showing this ma-
terial to the class as a whole depends
upon the objective of the lecture. At
times it is advisable to pass around
Figure 2
originals or photostat copies so tliat
the students may study them individu-
ally. On other occasions slides showing
types of charts will answer the purpose.
But when a specific problem is to be
worked out for class discussion, trans-
parencies used on the overhead pro-
jector prove most graphic. The im-
mediacy and action of the charts can
be shown as each problem develops.
To make these transparencies as ac-
curate and attractive as possible with-
out involving a lot of time and drafting
materials, I found the use of pre-
printed patterned tapes to best meet
the need. Charts are made quickly and
neatly in class. When a deletion is nec-
essary, it is cleanly "erased" by merely
peeling off the tape. Their pressure-
sensitive adhesive backing leaves a
clean surface for the next application.
The tapes used are a product of
Chart-Pak, Inc. (Leeds, Massachusetts).
They come opaque or transparent,
both of which are suitable for trans-
parencies. There is a good selection of
line, cross-hatched and dot patterns.
Their varying widths, 1/32" to 2", make
them suitable for either trend or bar
charts. They not only give a profes-
sional flare to the charts but do away
with the use of drafting tools, inks and
Figure 3
tlie unevenness of the marking pencil
on acetate or plastic surfaces.
The chart (Figure 1) shown on the
screen was first laid out on a Chart-Pak
Transgrid with a r>H pencil. The Trans-
grid is a transparent (translucent) plas-
tic planning board printed with black
grid lines at ^/^" intervals. The matte
finish of the board permits soft pencil
markings which ran be easily removed
with plastic cleanser.
Because several trend lines were to
lie compared one at a time with this
basic cDluinn chart, the Transgrid with
the penciled chart was turned over,
making the layout reversed (Figure 2).
Then a piece of clear acetate, cut to fit
the projection machine, was fastened
over the reversed chart and "drawn"
with the adhesive tapes. This made the
colinnn and grid lines on the underside
of the acetate when it was turned to
the positive position for projection. It
also left the upper smface of the ace-
tate free for further ])lotting or mark-
ing.
To ciu tlie tape (Figure 3), hold the
tape knife in one haiul, at an angle of
approximately 30 degrees against the
atlhered ta])e at the cut-oil point. Pull
the roll end of the tape against the
blade with a sharp diagonal movement.
Never attempt to cut by drawing the
blade over the tape.
Figure 4
The charts were lettered with a red
marking pencil, which can be quicklv
removed with a Q-Tip or piece of
cotton wrapped around a small stick.
For a pointer the ])lastic Chart-Pak
chisel used for lifting the tapes is ex-
cellent.
In addition lo the tapes there is a
good selection of transparent symbols
which may be used in many ways.
These Picto-Pak symbols come on 814"
xll" pressure - sensitive sheets. Each
sheet contains symbols in three sizes, so
you can select just the size you need.
The smallest size symbol was used
on the 31/1 "x4" glass slide (Figure 4).
When making the slide, cut a piece of
lightweight acetate the size of the
glass. The piece of acetate used for this
slide was cut from the wrapper of a
136
EdScreen & AV Guide — March, 1 957
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EdScreen & AV Guide — March, 1957
137
box of candy. The title and numerals
were typed on a sheet of paper to esti-
mate spacing for the final layout.
The acetate was then placed between
Peerless typewriter carbon which is
especially prepared for making slides.
These red carbons are cut, and folded
ready for use. They have the slide
frame imprinted on them so that titles
or layouts may be easily spaced and
planned. After typing the titles and
numerals the acetate was fastened
lightly to the Transgrid which served
as a guide for adhering the tapes.
The required symbols were then cut
from the sheet and the protective back-
ing removed. They were then lined up
on the chart and 1/16" opaque tape
formed the base lines. The symbols
were touched up with water color pen-
cils which gave them more interest and
better visibility of outline when pro-
jected.
Patterned tapes used on slides are
also effective. They come in black and
colors. When trend lines cross each
other in plotting, it is best to adhere
the most irregular curve first. The sec-
ond trend should be cut wherever the
two colors meet as they appear dark
or opaque on the screen when they
cross over each other.
At times when the need is more for
the showing of nontransparent mate-
rials on the opaque projector, overlays
can be made for the few exhibits re-
quiring a direct comparison or action.
The illustration in Figure 5 shows a
base map on which a hurricane overlay
is pictured. This overlay can be re-
placed by other pre-made overlays
which can be slipped on or off as the
story progresses.
CAKOi. „,
B*SE M»P ME
sefr /*f*
1 \ ^seft
1 \j r>s*
HAZei- ^^
\
_^^
-tIK n
^
^
1 U t
^y\[j
Vl "-CI >.<"=■"'
^v^
1
A 1 I ,»*/i3/Vf
s"^
A
) 1 y'stPTSi
\
JW='^
fi
ijt'l
_
}/!
%
ll
HP'
fKtf*^ Gwe^tay
Figure 5
The advantages of the tape method
are their ease in handling, the neatness
and visibility of the graphs on projec-
tion, the simplicity of making changes
or corrections, the reuse of the acetate
as the tapes leave a clean surface, and
the few tools and materials needed as
they require no professional drafting
ability. The effective results show their
versatility and make them an invalu-
able asset to the classroom.
Puppets Put Punch
Into Point 4
by FRANK SHIDELER
The following report came from the
International Cooperation Administra-
tion, Washington, D.C.
BOLIVIAN Indian farmers and their
families are so attracted to puppet
shows that this audio-visual me-
dium is being given priority — even
over movies — by the Agricultural Ex-
tension Information Section of the
Point 4 program in Bolivia.
Initial successful use of puppets has
lirought to light possibilities of this
means of mass communication which
were not entirely anticipated when the
program started. At the start, who
knew that Province (County) Agents
would prefer puppets to films?
The Province Agents say puppets
are better adapted to their work. They
create a better local approach. The
agents can make their own puppets
from locally available materials and
produce an instructive show once a
week or oftener. This contrasts with
the problem of waiting for months for
a movie to come to their outlying
province. In addition, puppet shows
can be produced in any community
regardless of whether or not electric
power is available.
Use of puppets — reaching across
language and cultural barriers to teach
the people— is now a proven effective
technique in Bolivia. Puppet shows in-
terest 4-H (it is "4-S" in Bolivia) club-
age youngsters.
This medium can be used now be-
cause a Bolivian, Jaime Cusicanqui,
was recently trained in puppetry tech-
niques at the three-month Regional
■Audiovisual Workshop in Panama un-
der the auspices of the International
Cooperation Administration. Soon af-
ter his return to Bolivia, Cusicanqui
began to make puppets and plan pup-
pet shows for the Indian farmers. He
fashioned several puppets, a portable
stage for presenting the shows, pre-
pared several scripts and wrote an in-
struction book for the Province Agents.
Simplicity is the keynote — in mate-
rials used, in script language and in
presentation.
First puppet performances were
given early last fall on the 13,000 foot
altiplano before various groups of In-
Miss Olindo Croci, of ICA Woshingfon,
D.C, shows off fwo of the puppets made
in Boh'vio which ore being used so suc-
cessfully OS educational tools in rural
areas.
dian farmers and in rural schools.
Presentations had to be given day and
night to fill the demands.
In one of the first puppet shows
produced, use of an insecticide was
demonstrated. It showed how tlie Prov-
ince -Agent could be of help to farmers
and others working in farm communi-
ties. Included also were humorous
skits for both young and old. Cusi-
canqui, prior to giving a show, talks
with the Province Agent to find out
something about the most progressive
farmer in the area. During the show
one puppet mentions this farmer by
name. Usually the farmer is in attend-
ance and the puppet strikes up a con-
versation. Through this farmer-puppet
exchange, the farmer is led into ex-
plaining in his own words some of
the things he is doing or how he does
them. He talks directly to the puppet
— that's natural— just get yourself in
the same situation with a puppet or a
ventriloquist's dummy and see how
you react! Cusicanqui's puppets have
names and of course before the show
is over the whole audience can iden-
tify the main character by name. But
most important of all, the message of
Agriculture Extension Agent is gotten
.T cross.
As children have always known, and
.idults are just learning, puppets have
punch!
138
EdScreen & AV Guide — March, 1957
I
NEW COURSE OF STUDY IN
PHOTOPLAY APPRECIATION
Shall we teach boys and girls how to shop for movies?
The answer to this question is a new book entitled "Standards of Pho-
toplay Appreciation." The authors are William Lewin, former head of the
English Department at Weequahic High School, in Newark, N. J., and Alex-
ander Frazier, Assistant Superintendent of Schools, in Houston, Texas.
The book is an outgrowth of committee activities of the National Council of
Teachers of English. It is priced at $4.75 for single copies and $3.75 a copy
for 20 or more.
Supplementing the book is a periodical called "Photoplay Studies" at
$3 a year, which selects a recommended film each month for classroom dis-
cussion, and also a series of photoplay filmstrips in color at $7.50 each, pro-
viding a basis for classroom discussion. Filmstrips available thus far are based
on the following photoplays: Alexander the Great, Greatest Show on Earth,
Knights of the Round Table, Adventures of Robinson Crusoe, Romeo and
Juliet, Ulysses, Hansel and Gretel, The Glass Slipper, Richard III.
The publisher of these materials is Educational & Recreational Guides,
Inc., 10 Brainerd Road, Summit, N. J. This organization is headed by Dr.
Lewin, one of the authors of the new text. He is a past president of the
N. E. A. Department of Secondary Teachers and is generally regarded as
the founder and leader of the photoplay discrimination movement in the
schools.
Educational & Recreational Guides, Inc.
10 BRAINERD ROAD, SUMMIT, NEW JERSEY
EdScreen Or AV Guide — March, 1 957 1 39
i/aluatioH of new films
EGYPT -ISRAEL
(The McGraw-Hill lext-Film Depart-
ment, McGraw-Hill Book Company,
Inc., 330 West 42nd St., New York 36,
N. Y.) 90 minutes, 16mm sound, b&w,
1956, $275. Produced by Edward R.
Murrow and Fred VV. Friendly through
Jefferson Productions for SEE IT
NOW: CBS Television.
DESCRIPTION
Edward R. Murrow, assisted by How-
ard K. Smith, probes the issues involved
in the troubled relations between
Egypt and Israel. Interviews with Nas-
ser, Ben-Gurion, and other leaders
are set in backgrounds of geography,
history, economics, religion, and cul-
tural traditions.
The film is divided into three parts.
Part I (31 minutes), subtitled Egypt-
Israel, is devoted almost entirely to
Egypt. Prime Minister Nasser makes a
six-point statement of the aims and
by L. C. LARSON
Director, Audio-Visual Center
Indiana Univenity
CAROLYN CUSS
Anodate Professor, School of Education
Indiana University
and JOHN FRITZ
Instructor, School of Education
Indiana Universiiv
Film reviews and evaluations on
these pages are based upon discus-
tions by a preview committee com-
posed of Indiana University faculty
members, public school teachers, stu-
dents of audio-xnsual education, and
itaff mrinbers of the Audio -Visual
center of Indiana University.
Preview prints should be sent direct-
ly to the Audio-Visual Center. Indiana
University, Bloomington. Indiana.
principles of his administration. Dis-
placed Arabs in Gaza tell how they feel
about Israel and the United States (the
only sequence in the film which re-
quires an interpreter). A publisher of
a Cairo newspaper explains historically
the anti-American sentiment. He be-
lieves that the Arabs will now accept
the 1947 proposal for the partitioning
of Palestine which they formerly re-
jected, but that the Arabs will not ac-
A New Film for Teacher Education . . .
Social Studies Teaching Techniques
Produced by
Ruth O. Bradley
Associate Professor
of Education
San Jose State College
San Jose, California
This film demonstrates successful methods of
teaching social studies by showing how the
teacher can initiate, develop, and conclude a
unit of work. It was produced to fill needs in
the observation area, providing a common
background for discussion of practical
classroom situations. Order your print today.
21 minutes 16mm sound Color: Sale $190.00 Rent $10.00
B & W: Sale $90.00 Rent $7.50
BAILEY FILMS, INC.
(..-,09 DE LONCPRE AVENUE, HOLLYWOOD 28, CALIFORNIA
cept this proposal "two years from
now." The head of the .4rab League
gives its history and purposes. There
is a description of Egypt's military
forces.
Part II (38 minutes), subtitled Is-
rael, begins on a "kibbutz," or col-
lective farm on the Israeli side of the
Gaza strip and describes the adjust-
ment of the young inhabitants to a
regimented frontier life. Tel .\viv
and Jerusalem are contrasted. The
treatment of Arabs in Israel and of
new Jewish immigrants at Jaffa is con-
sidered. Particular attention is given
to the resource development of Israel.
Creating one's own home out of prac-
tically nothing is what Zionism means
to Prime Minister Ben-Gurion. An
.American Point Four advisor tells how
the Israelis have taken to farming and
cattle raising. Fishermen on tlie Sea of
Galilee describe the basis for their
strained relations with Syria. Foreign
Minister Sharrett explains the dead-
lock between Israel and Trans Jordan
over the plan to divert and utilize the
water of the Jordan river for the bene-
fit of both countries. He also answers
the accusation that Israel is a threat
to the Arab countries and he tells what
Israel proposes to do about the .Arab
refugees. Chief of Staff General Dayan
explains the role of the "kibbutz" in
the Israeli defense program and Air
Force Colonel Weismann describes the
equipment and extent of Israel's air
force. He views with alarm Egypt's ac-
quisition of bombers, an offensive
weapon. To a member of Parliament,
the idea of a preventive war with Egypt
has no meaning, because he believes
that war already exists. He warns Nas-
ser that he is vulnerable to the same
fate as Farouk.
Part III (19 minutes) is subtitled
(Continued on page 1-12)
MO
EdScreen & AV Guide — March, 1 957
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EtdScreen & AV Guide — March, 1957
141
FRENCH FRENCH - - - FRENCH -n
• NOW A NEW
ASPECTS deFRANCE
FRENCH LANGUAGE
TEACHING
MOTION PICTURE
TERRE
D'ALSACE
JUST RELEASED
WRITE FOR INFORMATION ON
AUDIO-VISUAL
MATERIALS
CONSULTATION BUREAU
WAYNE STATE UNIVERSITY
DETROIT 2 MICHIGAN
FRENCH - - - FRENCH FRENCH
^f LOUIS DE ROCHEMONT'S
with MEL FERRER
16mm Sound
97Min.
Long Term Lease-
Only $195
Legion of Decency
Rating: A-1
Teacher's Guide Available
BRANDON FILMS, lnc.(^?,T'Y.Vk";l'
MEAT AND MEAT PACKING"
Color H min. $118 rental $6
Second film In the elementary basic fowls and nu-
trition series. A detailed and concise film on the
activities at a modem parkinR plant. Film shows
what happens to all parts of cattle and hogs —
food, medicine, clothing.
EducatMfMl Cfftuultant : Walter A. Wittich.
Jfttematioml JHiti Bureau Juc.
57 E. Jockson Blvd.
Chicago 4. IN.
Contemporary Films proudly presents
THE MAGIC FIDDLE
In OloriouK Color with the \orveoian Ballet Co.
A deliKhtfiil ballet flltn b;iseil on a Norwenlan Fairy
Tale of a peasant boy who is Riven a 'magic fiddle' by
a beggar wliom he befriends and is able to accomplish
many wonderful feats.
15 min. Rental: $7.50 Sale $150.00
CONTEMPORARY FILMS INC. Dept. ES
13 East 37lh .St. Now York 16, .N. Y.
MU 40204
Cairo, but it is devoted almost entirely
to discourses by Nasser and Ben-Gur-
ion. Nasser defends his action of buy-
ing arms from Czechoslovakia, reiter-
ates his fear of aggression by Israel, ex-
presses his antipathy to domination by
Great Britain and France, disclaims
any problem of future domination by
the U.S.S.R., and calls for the parti-
tioning of the former Palestine (as he
had proposed at the Bandung Con-
ference) as a prerequisite to peace.
Ben-Gurion is ready to talk peace with
Nasser, but he feels that in the cause
of peace it is imperative that Israel ac-
quire arms from the United States of a
quality equal to those that Egypt has
received from Czechoslovakia. He is
convinced that through education,
health services, and attention to the
other humanitarian needs of both Ar-
abs and Jews, peace will be the final
outcome.
APPRAISAL
.'\fter exposing divergent viewpoints
in a well-balanced format, Mr. Murrow
states his own opinion that "time is
running out," that America, too, has a
stake in the question of war or peace
in the Nfiddle East, and that "what we
do or do not do may do much to de-
termine the outcome." If this be true,
it is important that Americans know
the background which this film pre-
sents.
In view of the fact that this film was
prepared for a CBS televis'on presenta-
tion on March 13, 1956, some may ask
if the film is dated. Certainly it is
dated, a circumstance that the skillful
user of the film will make clear to his
audience, but as background informa-
tion the film is not obsolete. In giv-
ing meaning to more recent and more
dramatic events in the same area.
EGYPT-ISRAEL is even more timely
now than it was a year ago.
How will the film be used? Public
affairs forums and adult di.scussion
groups might use the film as an intro-
duction or as source material for a
series of programs on the Middle East
disputes. The film is easilv correlated
with college courses in political geog-
raphy, international relations, and
modern history. High school teachers
can integrate it with history and social
studies. The units of the film are dis-
creet enough to be used .separately.
Yet they are flexible enough to be used
by a skilled leader in any combi-
nation.
The technical quality of this dramat-
ic film is generally excellent, the most
obvious exception being the wind
noises in the microphone of Mr. Mur-
row's outdoor interview with Mr. Ben-
Gurion. Even so, the speech is intelli-
gible enough and interviewers are cued
visually as to their cause by the coinci-
dent puffing of the Prime Minister's
fluffy white hair. In addition, Mr.
.Murrow alludes to the "windswept
Negeb" where Mr. Ben-Gurion lives.
.\fter all, the location scenes in this
film give a feeling of presence which
is rarely obtained in other films about
these countries. The informal and
spontaneous interviews with Nasser
and Ben-Gurion lend authenticity and
immediacy. More than that, they ap-
proach the nature of historical docu-
ments.
— Ledjord Carter
ANGER AT WORK
(International I'ilm Bureau, Inc., 57
East Jackson Boulevard, Chicago 4,
Illinois) 21 minutes, 16mm sound,
black and white, 1956. §125 includes
statewide educational television priv-
ileges. Produced by University of Ok-
lahoma. Sponsored by Oklahoma State
Department of Health.
DESCRIPTION
Anger at Work explains the "head-
ache switch," one of the mental mech-
anisms of man's personality which in-
duces displacement of anger onto other
men and impairs one's efficiency in
everyday living. Several incidents are
presented depicting some of the tech-
niques people have developed for
handling such overwhelming feelings
as anger, resentment, and frustration.
Ed Wilson had just begun in his
new job as draftsman when his boss
smudged a drawing that he had been
working on for several hours. As a re-
sult, he vehemently let his bo.ss know
how he felt about the matter. Frank
McCoy, a fellow worker, explained to
Ed that he was using the "headache
switch" when he lost his temper with
the boss and contended that he was
just "letting off steam" caused by the
pressure of a new job and the flat tire
he had had on the way to work. Frank
suggested that he try several methods
for getting the same emotional release
without outbursts of anger. The valid-
ity of this advice was strengthened
when Ed went home and lost his tem-
per witii his wife and child. At the
time he had forgotten what Frank had
advised, but, upon reflection, con-
cluded that his suggestions had merit.
The film points out that some peo-
ple use different techniques to combat
emotional tension. In the case of Mike
O'Shca, the firm's top salesman, this
tension was worked off on the golf
course or tennis court. Volpae, the
company janitor, accomplished this by
working in his garden. Frank McCoy
142
EdScreen & AV Guide — March, 1 957
KODASCOPE
PAGEANT
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MODEL AV-074
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This orphaned oil can means just one thing.
Here's a can that once held only the finest oil. It had an
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tors properly lubricated.
Trouble was, people sometimes used the oil can in the
wrong places. This caused projector troubles.
Other times the poor oil can just sat on the shelf, and
sat, and sat, and sat . . . till some bone-dry projector quit
dead and needed new bearings.
Anyhow, it's like we said above . . . this orphaned oil
can means just one thing:
THE SCHOOL BOUGHT KODASCOPE PAGEANT
16mm SOUND PROJECTORS . . . which never need oil-
ing by the user! They're lifetime lubricated at the factory.
ONLY Pageant gives you all these:
1 . Lifetime lubrication, to bypass the most common cause of pro-
jector difficulties.
2. Brilliant pictures, because the exclusive Super-40 Shutter
gives you 40% more light for your sound movies.
3. Fidelity-controlled sound with tone and volume controls,
baffled speaker and precise scanning of sound track.
4. Single-switch operation, both forward and reverse.
5. Four models to choose from, one to fit your needs exactly.
EASTMAN KODAK COAAPANY
Dept. 8-V
Rochester 4, N. Y.
Please send me complete information on the nev* Kodoscope PAGEANT
16mm Sound Projectors, and tell me who can give me a demonstration.
I understand I am under no obligation,
TITIE
NAME
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Koda
(Zone)
EdScreen & AV Guide — March, 1957
143
laughed about his problems and made
a joke of them. Gus Peterson put all
of his energy into his love for the job
he was doing and the achievements he
made.
Another example of emotional stress
concerns Mrs. Nugent who had lost an
advancement to another person. As a
result of her disappointment, she let
her appearance get untidy, her work
become inadequate, and her attitude
with coworkers became surly. Her dis-
placement of anger was evidenced in
the form of severe headaches which
forced her to go home early so many
times that eventually she was replaced.
Still another example describes Tony
Luciana who became so careless and
unable to concentrate on his work
when his boy was arrested that he lost
a hand when it was smashed in a drill
press.
The concluding sequence shows Ed
Wilson attempting to advise a new
man about the "headache switch"
when he noticed the man's anger over
spilling a bottle of India ink on a new
drawing.
APPRAISAL
Despite the fact Uiat this film was
originally made as part of a series on
the emotional problems in industry,
ANGER AT WORK presents prin-
ciples and techniques which might be
successfully applied to almost any type
Success Minded
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ALSO AN ENGINEERING AND DESIGN DE-
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of activity or situation. It is not too
diilicult to identify some of your own
actions in the examples given in the
fihn. Mucli useful information is of-
fered for high school guidance and
psychology classes; however adult
groups, college classes, and vocational
education workers will probably utilize
it to a greater extent as the problem
is treated from an adult viewpoint.
The authenticity of the film is attested
by the fact that the educational authors
include a commissioner of health, a
])sychiatric consultant, and a consult-
ant in industrial medicine.
— O. E. Bissmeyer, Jr.
HUMAN HEREDITY
(E. C. Brown 1 rust, 220 S. W. Alder
Street, Portland 4, Oregon) 18 min-
utes, 16mm, sound, color, 1956. $170.
Produced by Churchill-VVexler Film
Productions. Sponsored by E. C. Brown
Trust. A film guide is available.
DESCRIPTION
This film uses live-action photogra-
phy and animation with touches of hu-
mor to present basic facts and prin-
ciples concerning human heredity and
the influence of culture and environ-
ment on behavior and attitudes.
Opening scenes show teen-age iden-
tical twins at bedtime. One is paging
through the family album and notices
resemblances between some of her fea-
tures and those of her relatives. The
other is drawing a human egg cell.
The next day they arrive at scliool
and observe similarities and differences
in the physical features of their class-
mates. The narrator poses several
questions including "How are our hu-
man qualities inherited"-' "What do
they mean to us?"
.\nswers to these questions are ex-
amined in the animation scenes that
follow. We see that the hereditarv
link between parent and offspring is
not l)y blood but by chromosomes car-
ried in sperms and eggs. The relative
sizes of sperms and eggs are then dis-
cussed by an explanation of fertili-
zation.
Next shown is that each of the 24
chromosomes of the father is matched
by one from the mother. The sex of
the offspring produced from the fer-
tilized egg is determined by the two
sex chromosomes. If the fertilized egg
receives two X chromosomes, a girl will
result; if it receives an X and a Y
chromosome, a boy will develop.
The next sequence is introduced by
live-action, but animation is used to
explain the determination of certain
physical traits, such as eye color and
hair color. The fiuiction and pairing
144
EdScreen & AV Guide — March, 1 957
of genes are shown as the narrator ex-
plains that the genes in a human fer
tilized egg lonn the design or pattern
of liunian iieredity. Also, each living
thing has its own unique pattern of
chromosomes and genes in each cell be-
cause as the egg cell divides to form
new cells, the chromosomes and genes
divide also.
The film then considers culture as a
determiner of some of our characteris-
tics but also mentions that it cannot
transcend basic human heredity. Simi-
larities in the lumian pattern of inher-
itance are seen in an American baby
and an African baby, but also shown
are differences in the way the mother
of each feeds and carries her baby.
The concepts of cultural, biological
inheritance and dominant and reces-
sive genes are then treated. The chil-
dren of a brown eyed Japanese mother
and a blue eyed Scandinavian father
are seen to all have deep brown eyes
because the gene for brown eyes is
dominant to the gene for blue eyes. If
one of the girls grows up, and marries
a man with a recessive gene for blue
eyes their child may have blue eyes but
the possibility of its being brown eyed
is greater. This combination of domi-
nant and recessive genes determines
family resemblances and differences.
Over a live-action sequence showing
a Japanese-American boy playing with
his friends, the narrator states that
clothes, customs, and beliefs may
change but the imprint of heredity re-
mains.
The scene shifts to a classroom where
the narrator is seen to be a teacher.
Using a llannel board, he reviews the
information concerning sex chromo-
somes. The twins, Betsy and Karen,
then explain, in response to a question,
how identical twins are formed. This
is followed by the teacher's explana-
tion of the formation of fraternal
twins. A girl then asks the question,
"Are there genes for fighting?" To an-
swer this question, the teacher holds
up a picture of a baby with no clue to
its sex. The class has a difference of
opinion regarding the sex of the baby
until a toy gun, a truck, and a doll are
held beside the picture. The teacher
then holds a fan and flower beside it.
All in class then identify the baby as a
girl but quickly the teacher tells them
that in Southern Asia a young man's
role is to be quiet and graceful, he may
wear flowers and dance with a fan.
One reason for boys fighting is because
])eople expect them to.
l-"ollowing this, many other questions
are asked by the students. The teacher
then steps forward and invites the stu-
dent viewers to discuss these and other
([ucstions with their teacher.
APPRAISAL
An excellent combination of live-
action, photography, animation, and
humor presents these provocative social,
biological facts and principles in a
clear and interesting manner. Not only
does this film present information con-
cerning the basic pattern of human
heredity but it also shows how culture
and environment may determine some
of our characteristics. It is similar in
format to its predecessor Human
Growth; in fact, the words of the nar-
rator at the conclusion in which he
invites the viewers to discuss further
the subject are identical in each film.
This invitation plus the unanswered
questions posed provide an excellent
stimulus for post-showing discussion.
Most junior high students will find
this film informative and interesting;
however, before seeing it they would
need to imderstand the meanings of
certain words used in the film and
would need to have some knowledge
of the basic features of sexual repro-
duction. Some junior high teachers
may find tliat additional preliminary
reading on their part will be necessary.
This film also has much educational
value for senior high students. Some
college professors, however, may find
the animation overly simplified.
— George Vuke
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Folding Wheelit
#J50
xroves equipment or
supplies anywhere.
Folds easily Into
car trunk.
EdScreen & AV Guide — March, 1957
145
Audio Directory
Audio Equipment
EVERYTHING IN ELECTRONICS
Send for FREE 1957 Cotalog
Recording equipment, Hi-Fi audio,
school sound systems, training kits,
electronic ports. Write for Catalog.
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PLAYERS
Write for illustrated
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Closed-Circuit TV
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DAGE TELEVISION DIVISION
THOMPSON PRODUCTS, INC.,
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manufacturers of complete closed-circuit
TV equipment and systems
Phonograph Records, Tope
Recorders and Topes
ENRICHMENT RECORDS
ENRICHMENT FILMSTRIPS
based on Londmork Books
Ideol correlation: Audio -f- Visual
-t-printed page bring alive historical events.
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24« KM* Ave., New York I, N. Y.
TAPE RECORDERS, TAPE, HI-FI
Wholesale Prices. Free Catalogue.
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SOUND
advice
Why AV?
We have been hard put lately to
express in simple and yet effective lan-
guage the reasons for the emerging
importance of audio-visual education
in schools today and, even more, the
true function and place of the audio
media in instruction.
Somehow we have likened audio-
visual materials to the mechanical de-
vices of industry, admittedly a bad
parallel, and we have interpreted the
functions in terms of instructional out-
comes. We do not believe that the
audio-visual device has yet been dis-
covered or developed which will make
teaching or learning easier — that is —
easier for the lazy teacher or student.
Similarly there is fallacious thinking in
the precept that appropriate use of
these machines for instruction will
appreciably reduce either educational
budgets or the need for teachers.
Today's student must learn more
than did the schoolboy of no more
than a generation ago; And it must
be learned in no more time. The
teacher must excite new interests,
maintain a higher level of student ap-
plication to the tasks of learning over
a longer period of time, and she must
actually teach new facts and skills that
were not considered a scant twenty
years ago.
It is not appropriate to claim that
education had reached maximum effi-
ciency twenty years ago — or that teach-
ers then were better equipped to in-
struct, better trained for classroom
teaching, or more interested in their
tasks. But it is true to state that to-
day's parents, and their children, de-
mand more of the schools than did the
parents and children of the middle
thirties.
These demands are served, in part,
through the proper application of
modern tools of communication to
modern instructional problems in to-
day's classrooms. Automation, through
audo-visual materials and devices, does
not make it possible for us to teach
more to more students — but rather en-
about audio materials
and equipment
by MAX U. BILDERSEE
ables teachers to help the same number
of students learn more in the same or
in less time. The current effort to dou-
ble, triple, or quadruple the teaching
load can only end in ineffective push-
button education which may be less ex-
pensive, dollar-wise, but which will be
far more expensive in terms of the rela-
tive value of the product.
Campaign — '56
If the audio-visual devices and mate-
rials thus add to the teacher's efficiency,
wherein do the purely audio materials,
and the recording in particular, serve?
First, recordings can serve as a source
of historical information. In this con-
nection may we draw to your attention
the new recording "Campaign — '56"
(Yale Audio-Visual Department, 1779
Yale Station, New Haven, Connecti-
cut). This is a recording of edited ma-
terial beginning with the Democratic
National Convention and culminating
with the statements of Eisenhower and
Stevenson after the polls had closed on
November 6, 1956. The internal strug-
gle of the Democratic convention is
realistically and honestly reported as
is the smoothness of the Republican
meeting which followed. The cam-
paign, unfortunately, is not as well
summarized although certain vital
statements are given adequate em-
phasis. The first forty-five minutes of
this hour-long disc are devoted to se-
lecting candidates for nomination, the
last fifteen are given over to their
respective efforts to gain the election.
We feel that this imbalance is unfor-
tunate, but not that it is damning.
We listened closely to the recording
seeking political bias which would
hamper honest reporting — and it is
not there. But highlights abound and
the voices heard are those of the men
who made history — from the support
given Mr. Harriman by Harry S. Tru-
man (and his consequent open admis-
sion of defeat) to the Nebraskan who
attempted to nominate "Joe Smith" for
the Vice-Presidency.
Professors Lamar and Blitzer of Yale
146
EdScreen & AV Guide — March, 1 957
University who edited the recording,
producer Douglas R. Daniels, and nar-
rator Gilliam all deserve credit for a
diiiicult job well done.
Heritage U. S. A.
while we are discussing recordings
as a source of historical information,
let us not overlook the recreations of
events through which students may
participate in actual situations and
through which they actually vicariously
observe events long past. In this cate-
gory are many older discs, and many
new ones. For example may we cite
without appraisal new recordings as
yet unheard by us titled "Heritage
U. S. A." (Folkways) which include
such items as speeches by Daniel
Webster, John Brown, Edward Everett
(at Gettysburg) and Abraham Lincoln
and such documents as the Declaration
of Independence and the Bill of Rights.
And then there are the Enrichment
Materials recreations which have been
reported upon here from time to time.
Speak Up
Second, recordings can serve as a
source of information for personal
training. One need only listen to the
multitude of foreign language record-
ings designed to teach grammar, vocab-
ulary and speech to recognize this. But
this area is not the only one in which
recordings serve. Any person, listen-
ing alone, can profit from the audio
exercise. There are recordings designed
to assist in speech training. May we
draw your attention to a superior
album titled "Speak Up" (Sonant
Corporation, 6605 Hollywood Boule-
vard, P.O. Box 2807, Hollywood 28,
^UNLIMITED
DACE TV
(Camera Model 60.
Anyone can operate it.
In high schools, colleges and universities all over
the U.S.A., Dage closed-circuit TV hai demon-
strated its ability to solve a staggering array of
educational problems. Find out how Dage TV can
help you. Write Dept. 73.
DAQE TELEVISION DIVISION
California)? These two twelve-inch
33-1/3 rpm recordings represent a sim-
ple direct approach to speech improve-
ment. They can be used by classes
working and progressing together, or
they can be used by individuals to
develop or to enlarge upon techniques
of personal speech as well as public
speaking. Dr. Frank C. Baxter, Pro-
fessor of English at the University of
Southern California says, in part, "I
cannot fail to see how anyone who is
in need of training and encouragement
in public speaking or even in conver-
sation, could not profit tremendously
from the exercises so ingeniously pre-
sented on these records. ... In recent
years there has been a tremendous
growing emphasis upon the basic arts
of communication." We can only
echo this succinct statement and sug-
gest the recordings to speech teachers
in high schools and colleges.
Literary Heritage
Third, recordings are rapidly becom-
ing another manifestation of our lit-
erary and intellectual heritage. The
"Talking Books" program for the blind
is an immediate example. Further,
there are many literary gems which are
available for hearing at the pleasure
of the listener. Examples of plays in-
clude a wide, increasingly wide, vari-
ety of Shakespearian documents. We
need mention only such plays as "Mac-
beth," "Julius Caesar," "A Midsum-
mer Night's Dream," "Othello," and.
IBABE
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Now the best begins at $395. . . yet with this new price comes the
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The A 112 offers professional excellence in portable form and features:
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recording volmne indicator. It's a rugged machine built for years of de-
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The Ampex A 122 offers the same su-
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Ask for a demonstration at your local
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EdScreen & AV Guide — March, 1957
147
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of course, "Hamlet." But modern plays
are being recorded, too. These will
include "Waiting for Godot" and
"Don Juan in Hell," among others.
Books and stories, too, are available
in the audio form for classroom listen-
ing or for home reproduction. Kip-
ling's "Just So Stories" is represented
as are such classics as "The Three
Musketeers," "Oliver Twist." "Treas-
ure Island" and "Robin Hood." This
cannot be considered as other than a
mere beginning to a long list.
It is obvious to all interested in tiie
art forms and literature that most of
the poetry with whitli we are ac-
quainted is intended for hearing, not
for reading. The lover of poetry often
reads to himself — aloud. And he enjoys
listening to the wide variety of poetic
offerings on disc. If you wi,sh exam-
ples, there are "Pleasure Dome." ".\n
Evening of Elizabethan Verse." "The
Poetry of Keats and Shelley," "A
Round of Poems," "Worlds of Litera-
ture" and Carl Sandburg's "The Peo-
ple, Yes" to mention just a few whicii
come to mind. Add to this, if you
wish, such titles as "Early English
Ballads," "English Lyric Poems and
Ballads," "The Song of Hiawatha" and
"Readings from 'The Leaves of
Grass,' " which have been released
within the past few months and which
we anticipate reviewing shortly.
New Art Form?
.\n area which is yet to be fully ex-
plored, but which is slowly opening, is
the development of audio material for
recording without passing through the
hands of the printer. We expect that
a new literary art form will develop,
and that sounds will be prepared for
listening and perhaps never published
in the usual sense of the word. Au-
thors, particularly those who have had
broad experience in developing mate-
rial for broadcast presentation, will
lead this movement. And we believe
that publishers of records who know
sound, respect it for what they know
it can mean, and who have purpose
beyontl the mere sale of another disc
will lead in the publication of this
purely audio material.
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Dealer and
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Inquiries Invited.
Another Responsibility
These, then, are a few of the func-
tions admirably served by audio ma-
terials in tlie classroom. Yet there is
another responsibility we as teachers
face and fully comprehend. And we
must use every device of audio commu-
nication if we are to even partially
discharge our obligation to pupils and
parents.
In this world of instantaneous com-
munication, ideas and precepts can be
attractively "packaged" and can sweep
across communities, states, regions, and
nations literally with the speed of light.
And unless the child is trained not
only to hear but to listen and appraise
critically, the broad generalities of the
rabble rouser may indeed engulf us
wlio are proud in our defense of free-
dom of speech. A soundless Hitler, or
a non-communicating Mussolini, is a
threat to a few — just as a widely heard
Roosevelt, Eisenhower or Churchill
tan rally the peoples of the world to
the defense of tlie liberties of us all.
All must be heard, for in denying
speech to one while granting it to
another, we defeat the principles we
argue.
The listener is the key. He must
select the wheat from the chaff, the
148
EdScreen & AV Guide — March, 1 957
true from the false, the good from the
l)ad. He must l)c a discriminating
listener — and able to comprehend
ideas and their implications in this day
of instant communication. We strike
out against the printed dissemination
of false ideas — and we teach literacy,
the selection of material to be read.
and ideas to be accepted. Similarly we
must practice children in listening so
that the words "literate" and "audiate"
become parallel in the highest intel-
lectual sense. We must stress "audiacy"
as the antidote to the audio idiocy just
as we stress political participation as
the antidote to domination.
i lew ^iimstri
ip3
l>esorib«(l and evaluated by ROBERT
(•HIRCH, WALTER PILBITCH, and
HAROLI> WARD. Producers should
send review copies of filinstripg to
Robert Church, Aiidio-Tisiial Coordi-
nator, Herman Felsenthal School, 4101
S. Calnmet Ave„ Chica^ 15, Illinois.
FARM & CITY SERIES
(Young .\merica Films, 18 E. 41st St.,
New York 17, N.Y.) Color. Subject
area: Social Studies. Grade level. 2-1.
Life on a Small Farm (38 frames):
Story of Johnny and Linda Hall, chil-
dren on a small farm in Green Valley.
Emphasizes duties of each member of
the family. Shows hobby developing
from duties. Excellent color.
Life on a Large Ranch (42 frames):
Contrasts life on a ranch with life on
small farms. Shows relationship of jobs
and activities, but difference in scale
of operation. Betty and Bobby, the
main characters are about ten years
old.
Life in a Small Town (34 frames):
Story of life in a little town. Depicts
life in a small town as friendly. Good
concept of neighborliness.
Life in a Large City (36 frames):
Contrasts life of boy and girl in a large
citv with life in a small town. Brings
out the large number of industries and
workers needed to support life in a
city. Good frames on transportation.
A DAY IN THE LIFE OF A SENATOR
(Visual Education Consultants, 2066
Helena St., Madison 4, Wi.sconsin)
Black and white, 29 frames. Subject
area: American Government. Grade
level: 7-8.
Pictures duties in daily routine of a
senator such as taking care of mail,
attending committee meetings, work in
the senate chambers, radio interviews,
consulting with his constituents, meet-
ing with the president, and consulting
with his colleagues. Includes vocabulary
study of words used throughout film-
strip.
WORLD HISTORY SERIES
(Society for Visual Education, Inc.,
1345 Diversey Parkway, Chicago 14, 111.)
Color. Subject area: History. Grade
level: 6-8.
The Old Stone Age (39 frames):
Gives a good pictorial study of the be-
ginning and development of man
through this age. It correlates well
with following filmstrips in this series.
The pictures are good and the words
used easily comprehended. The various
pictures offer good discussion points
with charts added to demonstrate and
compare the various levels and periods.
The strip shows important periods of
age very clearly.
The New Stone Age (41 frames):
This and above filmstrip fit together
and the comparisons are made between
the early and later periods. This film
finishes up with very good pictures
showing examples of people who to-
day are living in a Stone Agel Also of
merit is that each film shows contribu-
tions made to mankind during these
periods.
The River Cultures — Egypt (49
frames): Strip covers prehistoric. Old
Kingdom, New Kingdom or Empire,
and later Egyptian periods in Egvptian
history during the years of 3400 B.C. to
30 B.C. Facts about the importance of
the Nile River and building are pre-
sented. Transportation and important
contributions to civilization are in-
cluded. The reading matter was the
level that upper grade children could
imderstand.
The River Cultures — A fesopotamia
(48 frames): Strip covers periods in-
cluding Old Babylonian, Small State,
Assyrian, New Babylonian, and Persian
Empire periods during the years cov-
ering 4000 B.C. to 333 B.C. Material
includes maps of areas with diagrams
and photographs of art, armies, and
writings of the various periods. Infor-
mation on farming and religious per-
sonalities of the ages is included. Strip
covered the material required in the
course of study.
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EdScreen & AV Guide — March, 1957
149
UJhurch bepartntent
f
by WILLIAM S. HOCKMAN
AV Usa^e in a Lar^e Church
What is the volume of AV usage in a
large church? In the run of a year, how
many AV items would be used, and
how would they be distributed across
the various media? In terms of attend-
ance, what would the total of all AV
audiences amount to in a churcii of
3400 members?
The answers to these, and other in-
teresting questions, can be found in
the year-end report (for 1956) of the
AV Co-ordinator of the Westminster
United Presbyterian Church of Des
Moines, Iowa. Mr. Harry R. Peterson.
AV Coordinator for the Des Moines
Technical High School, must keep
pretty accurate records if he can sub-
mit on December 31a summary of AV
usage in his church for that year.
Having been at it for eight years, he
had developed know-how and know-
what, and communicated a lot of bolii
to the leaders of his churcii.
He says, "The presentation of a total
of 170 different items last year was a
record for us. You will notice that we
are using more sound filmstrips than
motion pictures. We are building up
our AV library and it is paying off, but
the training and instruction of our
church school teachers is a continuous
procedure."
Here is a breakdown of that 170
items referred to al)ove: films, 49;
sound filmstrips, 81; filmstrips, 28;
sets of slides, 8; recordings, I ; taped
material, 1; opaque material, 2. Thus
over 50% of all material was used in
one medium, the filmstrip. (For a
church of this size we might have ex-
pected the use of more material in the
last three media.)
This usage reached a jiretty large
audience; 3,080 saw films; 11,073 saw
sound filmstrips; 1,677 saw filmstrips,
and 580 were present when the other
four media were employed.
What were the sources of this ma-
terial? Significantly, only 15 of the 49
film usages were on a rental basis. This
means that free films were used in 33
instances. The church's own AV library
was the source of material in 122 in-
stances, indicating something of the
size of their library, which is being
built up rapidly.
Who is using this material? Grades 4
through 9 are listed as "frequent users."
Listed also are; The .Advanced Pri-
mary, Primary, Mariners, High School,
Vesper Hour, Supper Club, Men's
Club (where some of those "free" films
were used, without doubt), Nursery
Mothers, Boy Scouts, Teacher Train-
ing, New Members Class, Vacation
Church School, and the Open House
program.
The church owns a print of the film,
Martin Luther, lending it to other
churches and institutions 7 times and
showing it three times within the
church — Ninth Grade, Supper Club,
and Vesper Hour. Twelve times the
church loaned AV material and equi])-
ment to other churches, and that great
old classic film. King of Kings, was fea-
tured at a Pre-Holy Week Service.
This is a fine record, and we con-
gratulate both the church and Mr.
Peterson.
No Need to Visualize
When?
Well, to capsule the whole idea;
when the "customer" has had his head
full of images already!
In the run of a year I see quite a
bit of material cast into audio-visual
media wlien it really should have been
given audio form.
I refer to certain types of filmstrips
and films. The image-stream is fa-
miliar and weak; the word-stream is
new and strong. Trying to show and
tell at the same time, they are doing
neither with real psychological impact.
I am thinking of a certain expensive
color motion picture. The target audi-
ence is high school youth. Everything
in the image-stream is familiar to such
young people. 1 here is nothing new,
and tlie structure of the pictorial flow
is old liat.
Not so the auditory! It's doiiis; the
work. It has traction with the mind.
It bids for attention and gets it. All
the way it is driving the message home.
But not so the visual, the audience is
familiar with every scene; produced
head-on, and with the stare of a calf
seeing a new gate for the first time.
Take another film — how lepers live
in a colony in India. Here an image-
flow will be needed. Why? Because
the target audience (of youth) can't
supply the pictures. They need to see
and hear, and in a good audio-visual
the burden of meaning will be loaded
somewhat equally onto the pictorial
and the auditory if the producer knows
his stuff.
Have we a principle, then? I think
we do: if the target audience can su])-
ply reasonably satisfactory pictures,
why not concentrate our efforts on pro-
ducing a well-structured, first-class au-
dio aid rather than waste money sup-
plying pictures to those who already
have a head-full of images on the sub-
ject which will bob into consciousness
as the auditory stream of ideas engages
the attention?
That's how it strikes me, at any rate!
Green laJLe in 1957
The Fourteenth International Con-
ference on Audio-Visuals in Christian
Education will be held at Green Lake,
Wisconsin, the week of September 4-11,
under the general auspices of the Na-
tional Council of Churches and the
specific guidance of the Committee on
.Audio-Visual and Broadcast Education
with the Broadcasting and Film Com-
mission cooperating.
Yes, that term "conference" belongs.
It was chosen as a better umbrella
word than "workshop" to cover the
multitude of activities and interests of
the week at Green Lake.
The overriding theme for this year's
150
EdScreen & AV Guide — March, 1957
conference will be, "Re-thinking Basic
Issues in Audio-Visuals," and the sub-
jects chosen for critical presentation
and discussion at the morning assem-
blies are:*
Choosing the Best Media for Specific
Jobs and Purposes.
Rethinking Biblical Visiitilizniion.
Strategy in the Use of the Mass
Media in the Total Work of the
Church.
Critical Reappraisal of Distribution
Patterns.
Integrating Audio-Visuals Into the
Curriculum Production.
After tlie morning assembly, five
seminars will meet and ten work groups
will get under way, each meeting again
in the afternoons. This year the even-
ning review sessions will be structured
differently from other years, and as
usual the day will end with opportu-
nity for group and individual previews.
film & Filmstrip Notes
• .Southern Films (179 Spring Street,
N.W., Atlanta 3, Ga.) is the source of
three color filmstrips. each treating two
subjects, with about 12 frames to each.
The titles are: / Know My Sheep and
Beasts of llie Fields — the work of an
Eastern shepherd and the common ani-
mals of Palestine. Man Goeth to His
Work and Birds of the Air — workers
of the Bible and some of its birds. A
Sower Went Forth and Men of Skill —
•Subject to slight change and refinement
as promotional malerial is evolved.
I he story of bread from field to oven
and craftsmen mentioned in the Bible.
The commentary is printed in book-
let form. It faces its picture, making
study and preparation by the user
much easier. It is accurate and in-
formative. Useful for all ages, this
scries is recommended especially for
the lower grades in vacation, week-dav,
and church school. They come at $6.00
each, and deserve your consideration
as possible additions to your AV li-
lirary. If you can afford only one, let
it be the last title.
o Solomon's Temple, An 18-frame color
filmstrip, has pictures of a model by
K. G. Howland and mimeographed
commentary notes by Paul Leslie Gar-
ber. While popular, this presentation
is based on scholarship. Acceptable
(]ualitics; available from Southern
Fihns (address above).
• If you are making notes on film-
strips to have on hand for next Christ-
mas, you can put down this title in
your little book: Christmastide, a 38-
frame, full-color, LP-recorded high-
utility production by Cathedral Films,
Inc. (Burbank, Calif.). It presents the
Lucan story first and then adds Mat-
thew's coming of the Three Kings. The
artwork is good all the way; excellent
in spots. The commentary, one side
of the record for children and the
other for young people and adults, is
a nice blending of explanation and
Biblical text, and well narrated in each
version. The background music, lovely
Christmas tunes, adds greatly to the ef-
fectiveness of the presentation. It is
highly recommended. (Since the above
was written, this filmstrip has been
WITH
while
presenting
Audio -
Visual
programs
DARKENING
& SHADES
Finest materials— decorative colors
Made to fit any size windows
Guaranteed for 10 years
Used throughout the United States
since 1917
Write for literature and fabric samples.
They're free.
MANUFACTURING COMPANY
2347 Sullivan Ave. • Sf. Louis 7, Mo.
CONVERT YOUR TAPE
RECORDER INTO A
CONTINUOUS MESSAGE
REPEATER
AUDIO VENDOR
MODEL U-300-C or U-300-CC
Loaded with 1 80 ft. Cousino
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$12.50 Postpaid
Satisfaction Guaranteed
The AUDIO VENDOR will convert your tope
recorder Into a continuously repeoting
mechanism. Successfully used to teach, sell,
announce, dictate and for sleep leorning.
Ploys from 5 to 10 minutes. Doubled time
with a MOB I US LOOP. No rewinding neces-
sory. Repeats message or music continuous-
ly hour offer hour. Send for literature on
our accessories and longer playing units.
Advise moke and model of your recorder.
// not available at your Dealer,
order from
COUSINO, INC.
Dept. ES, 2107 Ashland Ave.
Toledo 2, Ohio
DYNAMIC
Student Participation
FILMS
for fii^^^
(T ^ u r c I)
S c I) 0 0 I
MISSION STUDY
Abwo and Her Picture
Chinno, an Indian Boy
CHURCH HISTORY
The Monastery-I
The Monastery-N
They simplify teaching and stlmulote
earnest learning zesf . . . increase ot-
tendonce. Children are eager to par-
ticipate and become on octual part
of the lesson. See the marked differ-
ence in these low cost films.
JJuKane
Write for
details today!
DEPT. ES-37
I COKPORATION
ST. CHARLES 32, ILLINOIS
EdScreen & AV Guide — March, 1957
151
COLORSLIDES
1
FJLMSTr
?IPS
■
■
Producing filmstrips in color?
Your prints are only
as good as your masters
. . . and your masters
are at their best when
we make them
FRANK HOLMES LABORATORIES, INC.
1947 FIRST STREET
SAN FERNANDO, CALIFORNIA
EMPIRE 5-4501
Write for brochure
35mm COLOR SLIDE DUPLICATES
9'/2 cents each — (12 minimum per scene)
Mode from any size original transparencies
up to 4 by 5 inches
Samples. Free test run offer.
Write
WORLD IN COLOR PRODUCTIONS
Box 392-AV Elmiro, N. Y.
RELIGIOUS AV DIRECTORY
For Tka Most Cempiate Selectian Of
Writ* for your free copy of our
film catalog, THE PROJECTOR.
THE METHODIST PUBLISHING HOUSE
Atlanta 3 Baltimore 3 Chlcogo 1 1
Cincinnoti 2 Dallas 1 Detroit I
Kansas City 6 Los Angeles 12
Noshville 2 New York 1 1 Pittsburgh 30
Portland 5 Richmond 16
Son Francisco 2
AMERICAN BIBLE SOCIETY
440 Fourth Ave., New York 16
Offices in 12 Principal Cities
Free loan films in color:
"Thy Word Giveth Light"
"The Whole Armor"
"The Living Word in Japan"
"My Right ond My Couse"
Write for free catalog
RADIO fir FILM COMMISSION
So. Calif. — Ariz. Conference, The Meth-
odist Church, 954 W. 37 St., Los Angeles
7, Calif.
used in my church school and lent to
:i neighbor church, winning nothing
l)ut praise and appreciation in each
instance. - WSH)
• The Growing Household of God, a
77-fraine full-color photographic film-
strip with printed scripts for adults
and children, is a recent curriculum
release by Christian Education Press
(E S: R) designed to give adults a ka-
leidoscopic view of the work and
growth of overseas churches as thev
siiare the Gospel in word and deed
with all races and conditions; and to
emphasize for children the common
experiences of Christians throughout
the world. Selected from many sources,
these pictures lack harmony and vary
considerably in intrinsic qualities. In
this type of filmstrip most of the bur-
den of meaning is brought to the pic-
tures, some of them actually "saying"
nothing until quickened by the narra-
tion.
It is (]iute possible that the producer
could have conveyed his message in
a neater, shorter, and more attractive
package if he had designed pictures to
carry increment after increment of
this total message, and then constructed
a conmientan' to accent and supple-
ment what the pictures "said." Even
with highly selected photographs, there
is much in every picture which is not
precisely germane to what the filmstrip
is trying to say and show at that par-
ticular time.
To this reviewer the pictorial and
the auditory were not psychologically
integrated, with the result that the at-
tention of the viewer oscillates be-
tween the two foci of the filmstrip —
the visual and the auditory, the latter
dominating. When this happens to
the viewer, the progression of meaning
and the impact of the filmstrip are seri-
ously weakened. And this brings us to
the problem of when to use art and
when to use photographs in making
filmstrips.
AV '*On the Double"'
Continued from page 13)
sound films owned by the Los .\ngcles
C:ity .School Districts that apply to his
work, but also a large number of tech-
nical films seemed from industry itself.
.\ large part of the service of the audio-
visual office on campus lies in the
negotiations for use and safe return
of these industrial films.
A student who wishes to increase her
shorthand speed comes to the depart-
ment and signs for u.se of an auditing
room. Gregg dictation records at speeds
suiting her needs are furnished and
the only possible drawback to her in-
creased proficiency up to this point has
l)ecn the personal factor involved in
her application to the task.
.All the usual classroom uses of audio-
visual aids are carried on as a matter
of course. M'e show on our statistics
an average of 1.3 uses for every film
received on campus within the week
we have it. I should explain here that,
in common with other schools of the
Los .Vngeles City .School Districts, we
draw from a central AV collection.
Films are delivered and picked up
after one week. Other AV aids remain
for two weeks. This 1.3 average is not
great until examined in the light of
the fact that sometimes the press of
class time doesn't permit the use of a
film that has been ordered and deliv-
ered. We can easily see, then, that some
other film ordered and deli\ered has to
be used 2 or 3 times to make the
average.
.\nother service rendered is that of
preview. New films and filmstrips are
selected from the host of material of-
fered by film distributors, W centers
and private industry. Our W center
on campus obtains preview prints and
instructors who are concerned with the
subject matter involved view them in
the preview room. Sin'tability and grade
CONTROLLED OPTIMUM PROCESSING
of
16 mm Black and White Reversal Film
• 8 Hour SerWce Upon Request •
LABCRAFT INTERNATIONAL CORPORATION
4019 PROSPECT AVE. CLEVELAND 3, OHIO
rPHONE: UTAH 1-4334
152
EdScreen & AV Guide — March, 1957
level are considered as are presentation,
technical aspects of production and
ultimate possible uses (the more the
merrier). Recommendations to pur-
chase or not to purchase are made on
two levels: (I) for the Los Angeles
City School Districts, as a whole and
(2) for our local needs, since our cam-
pus has some courses no other junior
college in l.os Angeles offers. On occa-
sion, one print only of a film or film-
strip may be ])urchased and sent out
on "permanent loan" to a junior col-
lege.
Especially in our night program, we
have a large number of instructors who
come in from local industry, i.e., avia-
tion, petroleum, diesel motors, and
marine engineering. Added to these arc
men from various municipal services
sucli as the Department of Sanitation,
and the Police and Fire Departments.
They bring many AV aids to our stu-
dents from their own AV libraries. In
effect, this extends our AV services,
since equipment to show these is our
standard school e<|uipmcnt, and since
they add their AV resources to ours.
A further service rendered by our
school AV office is that of instructing
students and teaching staff in the use
of any equipment with which they are
not already familiar. Many students
come to us from high schools in the
Los Angeles City Schools and bring
with them cards certifying their train-
ing in the use of audio-visual equip-
ment. They can assist greatly in the
classroom presentation,' and often do
so. However, if their training and expe-
rience have been confined to one model
or to the products of one company, we
find it advisable to check their use of
equipment BEFORE something hap-
pens.
Our latest activity involves the mak-
ing of some aids of our own, directly
applicable to our particular campus
situation. One is a series of training
films showing athletic techniques and
body actions involved in the major
sports. These will be filmed by instruc-
tors trained in filming as well as in
kinesthetics. The other is the making
of a series of slides to accompany a
sound tape to be used in orientation
work and with adult evening classes
for the purpose of introducing the li-
brary and library procedures.
On our particular campus, AV serv-
ices are housed in the library and ad-
ministered by the library staff assisted
by an audio-visual technician. We are
looking forward to the greater service
we may render students and faculty by
having catalog cards in the main li-
brary catalog to cover AV holdings.
As for "stimulating the faculty" to
increased AV use — not until we catch
our breath from this on-the-double cy-
cle we're in, pleasel
Letter from Paris
Conthmed from page 134
the Marshall Plan, had not invested
large sums of U. S. dollars in the de-
velopment of audio-visual education
centers for helping industry and eco-
nomic recovery. Recognition of this
fact is of great import; and as a post-
script, it should be added that Euro-
peans are very appreciative of this
help.
The Published Word
Now as to the influence of the pub-
lished word: In my first letter I men-
tioned that one of the first magazines
to which my attention was called when
I started working with EPA was Educa-
tional ScRKEN. Now I can report I
have seen it in many places in Europe.
For example, while in Vienna this
summer a student from the University
of Vienna at an W seminar referred
to several articles in this magazine as
he held up two issues. Later I learned
that he has a complete file for several
years back and that it is regularly read
bv many education students in the
University. (This young man made me
feel especially good by telling me he
knew me through reading EdScreen.') A
friend in Finland writes that he avidly
reads EdScreen each month from cover
to cover. .And so it goes. Another pub-
lication which is widely read and
popular among AV workers is Business
Screen, and I shouldn't fail to men-
tion that Communication Review is
held in high regard by the "fraternity"
here. The book most in demand is
Edgar Dale's Audio-Visual Methods in
Teaching; there are a good many copies
of it in use. It appears to enjoy the
highest reputation of any American
textbook in this field. All these things
are evidence of .American leadership
in AV.
American Industrial Films
The influence of .American-produced
industrial films is great. In manv ways
these are the cornerstones of the Na-
tional Productivity Centers' film li-
braries in many of the countries. True,
this may be a natural consequence of
using Marshall Plan funds in helping
to set up the film libraries, but there
are other reasons for their being in
such demand. They are well produced
and show advanced production meth-
ods. The fact that sound tracks in
many languages have been put on these
films further attests to their value.
It should please our .American film
producers to know that they have and
are contributing to bettering the stand-
ard of European living — at least in-
directly.
There is a block of American films,
even though produced during the war
period, that are still so fundamental
and so sound that they are being widely
used more than a decade later. These
are the United States Office of Educa-
tion training films in the areas of
machine operation, supervision, agri-
culture, and measurements. Many of
these have been translated into every
Western European language and are
being used to help develop basic skills
in vocational schools and in on-the-job
training programs.
Now as to People
The first group of people are those
who, though not present, have by their
Modern teaching methods, like modern selling methods, call for
reliable working tools and SELECTROSLIDE gives trouble-free
operation; brightest picture on the screen, and scores of other
benefits .
From the JUNIOR to the STANDARD to the TWIN-SELECTROSLIDE
nothing beats them, built with more than 32 years of experience,
to out-perform and out-last all others.
SELECTROSLIDE is the "diamond" of fully-automatic-projectors
...nothing finer. ..nothing more enduring. ..and there is a
SELECTROSLIDE to fit your projection needs. Contact your local
Audio-Visual Dealer for demonstration or rental of SELECTRO-
SLIDE, or consult us.
^PWj^
STANDARD
SELECTROSLIDE
lllustratMl literature available — no cost or obligation-
A
W Spindler & Sauppe
T 2201 Beverly Blvd , loi Angeles 57, Calif., Phone
Visit Our Exhibit, Booth 179 at Inter-
national Photographic Exposition
National Guard Armory, Washington,
DC, March 22-31, 1957
iSTABllSHED 1924
Dunkirk 9-1288
EdScreen & AV Guide — March, 1957
153
Color Filmstrip Service
for Educational Producers
A scene in the Manhattan Color Lab
filmstrip on "Alexander the Great"
processed for Dr. William Lewin.
Lef us do all or part of the work
you require in color processing.
No order too small or too lorge
for our special educational de-
partment.
Manhattan Color Laboratory
254 W. 54th St., New York 36
'"f/BERB/lT" CASES
"THEY LAST INDEFINITELY"
Equipped with fteel corners, steel card
holder and heavy web straps.
Only original Fiberbilt Cases bear this
Trad^ Mark
Your Assurance
of finest Qualify"
JaMIPPIMCl
For 16mm Film —
400' to 3000' Roofs
Sold by All Leading Dealers
efforts elsewhere affected the situation.
This list, as I've already implied, is
rather easily made, and the salutes go
to you Paul Reed as editor of Educa-
tional Screen & Audio-Visual Guide,
to Ott Coelln, as editor and publisher
of Business Screen, and to William
Allen and Kenneth Norberg as co-edi-
tors of the DAVI Communication
Review. Then there should be recog-
nition for Edgar Dale as author of
Audio-Visual Methods in Teaching and
for Floyde Brooker, presently the Ex-
ecutive Secretary of DAVI, who was
formerly with the U. S. Office of Educa-
tion in charge of its training film pro-
duction program. Of course, none of
these persons worked alone to make
this contribution, and so the unnamed
co-workers must take satisfaction from
the fact that they also helped.
There are about a dozen American
audio - visual education leaders, who
have visited Europe for periods rang-
ing from a few months to several years
and who without question have left
their mark. In some countries this is
true to a remarkable degree, for ex-
ample, Norway. To mention all of
these persons and describe their con-
tribution would be too involved for
this letter and would run the risk of
slighting some. However, none of these
persons could have done an effective
job without some inspired leadership
for the entire project, and the person
who has exercised a profound construc-
tive influence on European AV educa-
tion is Howard Kresge," now with the
United States Regional Office covering
Western Europe.
Howard Kresge is the one American
who by his presence here over a period
of years in the discharge of his official
AV responsibilities, by his apprecia-
tion of the fundamental elements of
audio-visual education that are perti-
nent to European conditions, and by
his tact, his persuasion, patience and
perseverance, has easily, in my opinion,
made the major contribution to the
development of audio-visual education
in Europe.
I can report to you that the contri-
butions of our resources and our people
are deeply appreciated by those Euro-
peans I have talked to and worked
with. They have helped mightily in
the efforts of western Europeans to
keep free from Communistic economic
and political domination. There is of
course much more to be done, but we
can be grateful for the progress made
to date.
Cordially,
Francis W. Noel
CIORS
=See "Story of the ECA Film Project," Oc-
tober, 1952 EdScreen, page 322. See also
"The Oslo AV Workshop," March, 1954
EdScreen, page 102. Both articles were
written by Howard Kresge.
w m
SPECIALISTS
in the Science of
FILM
REJUVENATION.
Laboratory Services:
RAPIDWELD Process:
For Removal of e Scratches
o Abrasions e "Rain" e Dirt
o Oil Stains & Other Imperfections
Send for Free Brochure "Facts On Film Care"
rapid
FILM TECHNIQUE ,..
3702 27th Street, Long Island City 1, N. Y.
FOR SOUND EFFECTS
ON LOCATION
USE i/ic'7H<i<^^te*Mte
Save on transportation costt;
do not tie up complex equip-
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weight portable, bottery-oper-
oted magnetic tape recorder.
Meets all professionol ifond-
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studios with great success.
•• litoratwr* and dirod factory prkoi M Dopl. IS:
lAMPLIFIER CORP. of AMERICAI
398 Broadway • New York 13, N. Y.
I" I M. 1*0- fel *tr^.
READING Is the key...
Unshackle learning
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AUDIO VISUAL RESEARCH
531 S. Plymouth C». Dept. U73 Chicago 5
"CANELLETO"
Artist of Warsaw
A New Documentary
FILMS ABOUT POLAND
Far Schools . . . Club* . . . Moetingt
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ALSHER FILMS
1739 Connecticut Ave., N. W., (Box IS)
Washington 9, D.C. — DEcatur 2-8000
Write NOW For FREE Catalog I
SPIN'A -TEST
Have fun with funda-
mentals, use this moti-
vating, testing, drill-
mg, convertible, plastic
memnry aid. $3.50
ppd. Spin-a-test Dept.
ES, Box 241, HenBon,
Calif.
154
EdScreen & AV Guide — March, 1 957
MONTHLY REVIEW OF WHAT'S NEW FROM MANUFACTURERS fr DISTRIBUTORS
^udio-visual trade review
by ROBERT E. SCHREIBER
For more information about any of the
equipment onnounced here, use the Read-
er's Service Coupon on page 160.
Admiral Folding Viewer. For 35mm slides
and filmstrips, the pocket-sized viewer
features a dual lens system for maxi-
mum magnification and color realism.
Folds flat for lens protection. In two-
tone plastic case.
For more information circle 101 on coupon
Allied Impex Uttrablitz Jet Flash Unit.
$69.95. Lightweight ond compact, the
Jet pack weighs 3 lbs., 9 ounces and
measures 8 Vi x 6 x ZVi. Full power
gives 8-watt seconds of consistent out-
put with guide number of 250 for b&w,
65 for daylight color. Speeds at
1/1000 second at full power; 1/2000
second at half power.
For more information circle 102 on coupon
Bell & Howell's New 16mm Magnetic-
Recording Projectors. The 302E in a
single case with built-in 8-inch speak-
er is $734; the 302D is available with
a 12- inch speaker at $814 or with a
25-watt speaker at $884. A 50%
power increase with distortion free
sound are features of the new models.
For more information circle 103 on coupon
Bell & Howell Wide Angle Attachment.
$22.95. Affords 125% more field
coverage than the regular 1 0mm lens,
the new wide-angle attachment is
availoble for all Wilshire and Mon-
terey 8mm cameras. Price includes
Bell & Howell Magnetic Projector
filter-holder and retaining ring for a
size 5 filter. Threads directly into lens
barrel of all B&H Sun Dial 8mm cam-
eras. Requires no exposure increase and
yields sharp images as close as six
inches.
For more information circle 104 on coupon
Beseler Glossomat Dryer. $245. The
Model 400 has a capacity of 50 8x10
prints per hour. Rotary drum is made
of highly polished, seamless stainless
steel; has a built-in squeegee, variable
speed drive connected to thermostati-
cally controlled heat element; can pro-
duce glossy or matte finished prints.
For more information circle 105 on coupon
Beseler Miniature Enlarger. $139.75 less
lens. For smoller negatives from 8mm
to 2 'A X 3 'A, the Model 23C uses any
size negative without changing con-
densers since the negative stage re-
mains stationary and the condensers
move up or down. Permanent built-in
guide assists in adjusting to pre-select-
ed positions. Counterbalance springs
completely hidden and protected. Hori-
zontal projection ot 90 degrees with
automatic lock.
For more information circle 106 on coupon
Brumberger Automatic Slide Changer.
The Model 140 hondles 2 'Ax 2 'A
transparencies in all types of mounts.
A simple push-pull of the chonger
handle centers slide for projection and
removes lost slide to pick-up platform.
For any Brumberger 2 'Ax 2 'A pro-
jector.
For more information circle 107 on coupon
Camera Specialty Edixa Camera. $99.50.
The Edixo 6x6 is a fully outomatic
twin-lens reflex camera in the 2'A x
2 'A size with f:2.8 Steinheil lens.
Features two coated 80mm lenses,
built-in magnifier in viewfinder, built-
in strobe, body release, focusing from
3.3 feet to infinity, stops down to f :22.
For more information circle 108 on coupon
F & B SFLIT REELS
SIMPLE SPLIT REEL METHOD
SAVES TIME . . . SPACE . . . MONEY
You con project, edit, synchronize, clean
and inspect film on cores, without rewind-
ing by simply slipping them in FCrB SPLIT
REELS.
400 ft. 16mm S2.25
800 ft. 16mm $3.00
1200 ft. 16mm $3.75
1600 ft. 16mm $4.50
NEW ALUMINUM SPLIT REELS for
I6mm ond IT'/zmm MAGNETIC FILM
400 ft. 16mm $4.00
1200 ft. 16mm $7.00
F&Bflorman&babb,inc.
68 West 45th Street, N. Y. 36, N. Y.
You can teach him
faster
Without exception — in controlled tests, the groups taught
reading by tachistoscopic methods have far outdistanced the
control groups.
No other teaching procedure has ever had such unanimous ap-
proval from research and controlled experimentation, as has
been accorded the Keystone Tachistoscopic Services.
Reports of these Studies will be sent on Request. Write to Key-
stone View Company, Meadville, Penna.
KEYSTONE Tachistoscopic Serrlces have proved especially effective as
aids in Remedial and Developmental Reading, Typewriting, Shorthand,
Bookkeeping, Clerical Training, Music, Arithmetic.
EdScreen & AV Guide — March, 1957
155
NtW Sif^fupJuo^teite
Developed In
the Audio-Visual
Department at
George Peabody
College for
Teachers
Designed for the Classroom Teacher
• Superior base response for size of unit
• Records protected against lieot damage
by complete isolation of amplifier
• Wide range 8" speaker
• 10 watt AC amplifier
Meets the classroom teacher's need for a record
player with ruggedness, dependability and high
quality sound reproduction.
PYRAMID ENTERPRISES
I 3815 Trimble Road Nashville, Tenn.
NEW YOSEMITE FILM
"YOSEMITE
HIGH SIERRA
TRAILS"
J 6 mm, sound 'Color •930'
Available for free loan to churches, schools,
service clubs, employee recreation.
Write Yosemite Park and Curry Co.
Yosemite Notional Park, Calif.
or 514 So. Grand Ave., Los Angeles, Cal.
39 Geary St., Son Francisco, Col.
FILM CEMENT
FOR ALL FILM
A FABULOUS NEW CEMENT THAT
GUARANTEES YOUR SPLICES WILL
HOID... PERMANENTLY!
1 Oz. 40c V2 Pt. SI. 50 1 Pt. $2.50
Please include Postage ii-ith order,
Wrltt tor frta tompl*.
CAUTION: Will not mix with other film cementl.
FLORMAN & BA8B
68 WEST 45TM ST.. N. V. C. 36
Film Shipping Cases
Tape Mailers
Record Mailers
Salon Print Mailers
Built to LAST!!!
Priced Right!!!
Cousino's New Self-Threading Tape Car-
tridge. The new unit Is compatible with
the original standard cartridge and
provides one hour of recording time.
Threading Is occomplished by pushing
the cartridge into the ploying slot of
specially designed playback units. Car-
tridge Is ejected automatically with the
tope re-wound ready for next play.
Application In office dictating equip-
ment, juke boxes, automobile play-
backs, and other possibilities ore now
on the drawing boards.
For more information circle 109 on coupon
One-hour Cousino cartridge (left) is
compatible with original cartridge on the
right.
DuPont TV Recording Film. Faster, fine-
grained, low - contrast photographic
film for television use Is the new Type
834. It Is approximately 2 '/2 times
faster than type 824 and Is designed
for photographing either negative or
positive images on television monitor
tubes. Its use permits either a reduc-
tion in the drive on the kinescope tube
to reduce Image flare or use with a
smaller f-stop to Improve depth of
focus. Available in 16mm and 35mm
sizes.
For more information circle 110 on coupon
Enteco Polari-Vue Screen. With color
films, it yields a spectacular rendering
of subjects against a dork blue sky;
con also control reflections from glass,
water, wood, and other nonmetolllc
surfaces; or can be used for movie
fode-lns, fade-outs, and lop dissolves.
Threaded to accommodate adapter
rings and lens hood. With viewer.
For more information circle 1 11 on coupon
Exokto Wide Angle Lens. $149.50. The
new f :2.8, 35mm Flektogon is the first
wide angle lens with automatic dio-
phragm for 35mm photography. Com-
puted for the Exokta VX, this six-ele-
ment lens has o 64-degree angle of
view. Lens Is operated by a clutch-
control sweeping lever which opens
diaphragm to its widest aperture. A
single pressure of the release button
closes the lens to pre-selected aper-
ture and trips shutter.
For more information circle 112 on coupon
Graf lex Projector Slide Timer. $14.95. An
accessory for the Constellation Projec-
tor, the unit provides completely auto-
matic operation of the 35mm projector
and will hold slides on the screen for
intervals from 5 to 30 seconds. Also
applicable to any projectors equipped
with an Alrequlpt magazine and re-
mote operation.
For more information circle 113 on coupon
Hudson Master Kit for Reflex Cameras.
$3.95. Designed to assist reflex cam-
era owners in composing, cropping,
binding, and projecting the new 1 Vi"
X I Vi" transparencies. VIewflnder
mask of transparent material is ap-
plied to ground-gloss finder to old in
Chicago Board of Education's Dr. Omer
S. Williams, Director, Bureau of Instruc-
tional Materials (left), and James Fitz-
water. Director, Division of Visual Edu-
cation (center) , discuss the Bell & Howell
electric slide changer with B&H institu-
tional soles manager George Myles. Oc-
casion was the oil-day demonstration,
"Teaching and Training with Sight and
Sound," held at Chicago's Sheraton-
Blackstone Hotel. Nearly 600 industrial,
educotionol and church leaders attended
the session, which was sponsored by four
Chicago area AV dealers and Bell &
Howell.
composing pictures. Stainless steel
composing - cropping template, steel
tipped film scrlber, and 25 special
slide binders complete the kit.
For more information circle 114 on coupon
Interstate Ultrablitz Rocket "D" Flash
Unit. $99.95 with batteries. Light-
weight and compact, the unit has o
guide number of 3 1 0 for b&w, 78 for
daylight color; a variable flash beam
reflector that adjusts to any lens an-
gle, lifetime flash tubes, and ready
light on flash head. Operates on bat-
tery or A current.
For more informotion circle 115 on coupon
Kalimor Aires 35mm Camera. $99.50.
Features a rongefinder focusing down
to 20 inches, coupled range and view-
finder In single eyepiece which enables
photographer to see image accurately
even though he wears glasses. Lens is
fast enough for indoor pictures in
average light without flashbulbs.
For more information circle 116 on coupon
Leitz Lenses for Leica. $135 and $198.
The RF Summaron lens Is 35mm f:3.5
for wide-ongle applications. It is de-
signed to function through the view-
flnder-rongefinder system of the Leica
M-3 camera. Focusing range as close
COLOR SLIDES .. .
Tell The Story of
• Insects • Wild Flowen • Birds
• Other Nature SubjecU
Also available — I6inin. color soumd
movie "GARDEN INSECTS"
Write for Catalogue Stating
Preference for the Above Subjecti
LEE JENKINS
P. O. Box 536 Columbia, Mo.
156
EdScreen & AV Guide — March, 1 957
as 26 inches with outomatic parallax
compensation. The Dual-Range Sum-
micron lens is 50mm f:2 operates in a
focusing range from 2' 1 0" down to
19".
For more information circle 117 on coupon
Minneapolis Premier Camera Outfit.
$54.95. Heilond Premier Comero has
f:2.8 Steinheil Cossar lens with speeds
from 1 /25 to 1 /200 second, mounted
in a Pronto shutter provided with X-
contocts and built-in self-timer. Rapid-
wind, thumb-operated lever which ad-
vonces the film and cocks the shutter
in one stroke, and double-exposure
prevention. Foto-Mite flash unit, de-
signed for 22 '/2 volt BC operation,
locks into accessory clip.
For more informotion circle 118 on coupon
Neao-File Chest for 2x2 Slides. Model
CHI 00 holds 200 glass slides, $28.50;
Model CH250 holds 1500 ready-
mounts. Solid walnut chest designed
with top lid and bottom drawer with
solid brass hardware and name plate.
For more information circle 119 on coupon
Ocean Easternflex Reflex Camera.
$34.95. Cose $5.95. New 2 'Ax 2 'A
camera features f :3.5 80mm lens stop-
ping down to f :22, 80mm viewing lens,
9 shutter speeds, FZ synchronization.
Pronto type floshtip, built-in self-timer,
eye- level sportsfinder, and ground gloss
magnifier.
For more information circle 120 on coupon
Pentron Stereophonic Conversion Kit.
$16.95. Enables the Pentron recorder
owner to add stereophonic sound to any
Pentron tope recorder sold in the past
five yeors with the exception of models
RWN and CT-1. Sound is recorded on
two separate channels and played back
through two separate amplifier-speak-
er systems.
For more information circle 121 on coupon
Riken Ricoh 35 Camera Packaging Im-
proved. The 35 outfit is now packaged
in a new, handsome, 4-color carrying
kit with convenient handgrip for com-
pact and easy portability. Kit includes
Ricoh camera with 45mm f:3.5 lens,
and Ricoh flashgun at $59.95.
For more information circle 122 on coupon
Rockbor Goodmans Loudspeaker. The
new 12-inch Axiom is a twin-coned
unit with frequency response from
40 to 15,000 cycles and handles 20
watts. Recommended baffle enclosure:
4 Vi cubic feet.
For more information circle 123 on coupon
Stancil-Hoffman Detachable Flange
Reels, The quick-loading reels for re-
corders, projectors, laborotory process-
ing, and editing equipment are avail-
able for 16mm, 17.5mm, and 35mm
sizes. Mode of aluminum. Round and
square hole types available.
For more information circle 124 on coupon
Standard Camera Rapid-Sequence Spring
Motor. $69.50. Designed for use with
the Proktino FX camera, the motor
makes it possible to take ten consecu-
tive pictures in less than five seconds.
The entire unit weighs only 20 ounces
and has a heavy-duty motor mech-
anism.
For more information circle 125 on coupon
Standard Camera 35mm Single Lens Re-
flex. $149.50. The Proktica FX2 auto-
matic has internally coupled automatic
diaphragm which permits users to focus
at full aperture for maximum visibility
on ground-gloss. Body is die-cast olu-
minum finished in block leather with
sofinchrome trim. 12 -speed shutter
from 1 /500 second to bulb and syn-
chronization for electronic flash. Avail-
oble with either Jens 50mm f :2.8 Tes-
sor lens or Westonar lens.
For more information circle 126 on coupon
Stewart-Trans- Lux Luxchrome Reor Pro-
jection Screen. Featuring fine grain,
proper color rendition, durability, and
seamless in any size. Said to provide
unprecedented picture brilliance under
normal room lighting. Smaller sizes,
from $15.50, ovo liable in frame.
Larger sizes may be laced into de-
mountable wood or metal frames.
For more information circle 127 on coupon
SVE E-Z Viewer Filmstrip Viewer. $14.95.
Small and compact, it may be used on
a desk or table or held in the hand.
The unique lens system with two pol-
ished lenses provides clear, brilliant,
sharp pictures. Single-frame filmstrips
ore enlarged three times. Stand assures
recommended 45-degree viewing an-
gle. Positive sprocket advance. Oper-
ates on 110-120 volts using 7.5 watt
night light bulb.
For more information circle 128 on coupon
Tech Magna Tifler Outfit. Set includes
a I2"xl8" easel with velvet surface
and red and block backgrounds, 380
COMPLETE SERVICES TO PRODUCERS OF IBmm
MOTION PICTURES, 35iTini SLIDE FILMS AND SLIDES
Research and Script
Photography, Studio and
Location
Processing
Edge-numbered Work Prints
Sound Recording and
Rerecording
Editing and Matching
Titling and Animation
Release Printing
Magna-Striping
Slide Film Animation
Slide Duplicating
Vacuumating
Film Library
GEO. W. COLBURN LABORATORY INC.
T64 NORTH WACKER DRIVE • CHICAGO 6
TELEPHONE DEARBORN 2-6286
Extra Quality
no warping
no binding
no rubbing
In...
Compco
professional reels & cans
Compco reels arc sturdily constructed
of tough, special tempered steeL They
won't warp or bend — eliminating film
wearing and rubbing during projec-
tion and rewinding. Compco reels and
cans are finished in scratch-resistatit
special baked-on enamel. You are
assured a lifetime of protection with
these extra quality products . . . avail-
able in 600 ft. to 2500 ft. sizes.
Write today for Illustrated Circular on
Reels and Cans
C O in P C O CORPORATION
2277 W. St. Paul Ave., Chicogo 47, III.
AUDIO VISUAL
AND
MOTION PICTURE
EQUIPMENT
AURICON
Sound-On-Film Cameras
Projectors and Screens
Tape and Film Recorders
COLORTRAN
Lighting Equipment
Rewinds — Splicers
Sound Readers — Viewers
Film Cement — Gloves —
Reels
New and Used Equipment
Send for Literature
The CAMERA MART Inc.
1845 Broadway, New York 23, N. Y.
PLoxa 7-6977
Coble: Comeromort
EdScreen & AV Guide — Morch, 1957
157
Teach More Effectively
with these visual aids
• Stick-O-Mat Flannel Boards
• Alphosets
• Strip Stick Boards
Write Depl. AVG
for catalog today 1
Jwdy
THE JUDY COMPANY
310 N. Second St., Minneapolis I, Minn.
SCIENCE
FILMSTRIPS
SINCE 1931 SINCE 1931
MADE BY TEACHERS FOR TEACHERS
BIOLOGY HEALTH & SAFETY
PHYSICS GENERAL SCIENCE
CHEMISTRY MICROBIOLOGY
BIKE SAFETY BUS SAFETY
NEW — Elementary Science Series In
Brilliant Spectracolof
VISUAL
SCIENCES
Box 599E
Suffem, New York
Two NetoM* Barton HefmM Hlmu
"AUSTRIA"
A 22-mii>. study in courage and faith.
Color. 1190; bfcw, |95: SecotuluT.
"COASTAL BRAZIL"
An il-mtn. sequel to "Rio."
Color, $100; bl:w, |S0; ElemenlVT.
Your preview prints are ready. Write now
PARK FILMS
228 N. Almont Dr., Beverly Hills, Calif.
pOrtafilmS orchard lake michigan
ANIMAL FRIENDS
1 reel, icindergarten-primary film
award film— Stamford Film restival
FILM ASSOCIATES
OF CALIFORNIA
IOS:i SAHIA MONICA (LVO. lOS ASGILES 25, CAIIF.
Used Educational Films
Hun<lreds of 16inm. sound and silent, slightly
used, current classroom subjects — like new
condition. Selling at fraction of original price.
Send for our latest bulletin.
GAINES "SIXTEEN"
FILMS CO.
Box 114 AV, Skokie, lU.
60 FOLK DANCES
LESS THAN 10c EACH
$4.80 Postpaid
Music and Description
Catalogue Sent With
Order
Cholif Publications
CHATHAM, New Jersey
SVE's "Viewer"
yellow die-cut 1" letters and nu-
merals, and two wooden upright sup-
ports. Additional letters and back-
ground colors available.
For more informotion circle 129 on coupon
Tech 1 -Minute Timer for Polaroid. $4.95.
Of functional design with no levers or
other protrusions, the bell case is the
winding key for the timer movement.
Timer is of all-metal construction. One
turn of the bell starts the timing period.
An audible buzz during the entire
timer operation serves as a constant
reminder. At the end of one minute,
the Tech Timer signals with a clear bell
tone.
For more information circle 130 en coupon
Testrite Professional Enlorger. $99.95
with f:4.5 Elgeet lens with iris dia-
phragm and click stops or $69.95 less
lens. The model lOODC handles mate-
rial 4x5 with four parallel, rigid arm
construction. Two heavy duty coll
springs for counterbolonce make rais-
ing and lowering easy. Perfect align-
ment of negative to baseboard. Accom-
modates films from 35mm to 4 x 5.
For more information circle 131 on coupon
Viewlex Viewtalk. An efficient sound slide
unit that will ploy standard and long
Viewlex "Viewtolk'
ploying records up to 16" size in any
of three standard speeds. It accommo-
dates most all Viewlex projectors and
the projector or sound system con be
used independently. Uses 4"x6"
speaker with 2-watt output. Viewtalk
unit only 12 lbs.; with projector 20
lbs. Also ovailable with 6"x9" speaker
and 3 Vz watt output, 1 5 and 26 lbs.
For more information circle 132 on coupon
Zeiss Case for Shade and Filters. $275.
Lens shade and three filters corried
conveniently in hard leather case which
can be attached by means of a loop
to the strop of the Contaflex ond
Contina comera cases.
For more information circle 133 on coupon
Use Readers' Service
Coupon on page 160
NEW MATERIALS
Thp following announcements of recent
releases ore based on information sup-
plied by producers and distributors. Au-
dio-visual materials of all kinds ore listed
under the some general subject headings.
The producer or primary distributor for
each item is indicated by an abbreviation
of the name. Addresses of such primary
sources are given in the Index to Primary
Sources at the end of this deportment.
For more information about new mate-
rials, use the Service Coupon in this sec-
tion.
GUIDANCE
Building Tomorrow's Leaders fs JA 20min
sd col free. Story of the for reaching
effects of Junior Achievement on the
teen-agers of America, showing how
young people learn about business by
being in "business for themselves. The
benefits of Junior Achievement to the
teenagers, to the business advisers who
counsel them, and the overall impact
on the community ore outlined.
For more information circle 134 on coupon
HEALTH & SAFETY
I'm No Fool with a Bicycle mp DIS '56
8min sd col. Cartoon presentation of
safety rules for bicyclists, featuring
"Jiminy Cricket."
For more information circle 135 on coupon
I'm No Fool with Fire mp DIS '56 8min
sd col. Cartoon presentation of fire
safety rules, featuring "Jiminy
Cricket,"
For more information circle 136 on coupon
HOME ECONOMICS
What We Eat We Are mp IVT 1 5min sd
col free. Shows how the banana sup-
plies nourishing ond vitamin-supplying
food in salads, how bananas odd varie-
ty to meats and vegetables, and its
use in elegant desserts, puddings, and
surprise dishes.
For more information circle 137 on coupon
A Unique and Engrossing Film
color lithography
Edinburgh Festivol Showing
1 956 Golden Reel Winner
Write:
Educational Film Production
University, Mississippi
158
EdScreen Cr AV Guide — March, 1 957
DON'T WAIT
VACUUMATE I
TO PROLONG
THE LIFE Of
YOUR
MOVIE f ILM
Coronet
National Film
Board of Canada
S. V. E.
McGraw-Hill
W Young America
All give • - - at no extra cost to you
The Fatuous
V4CyOlll4T{
FILM PROTECTIVE PROCESS
SUPER VAP O RATE
PROTECTS AGAINST Scratche., Finger-
marks, Oil. Water and Climatic Changea
ONE TREATMENT LASTS
THE LIFE OF THE FILM
Brittle Film Rejuvenated
Look for Vacuumate on the Leader!
The Vacuumate Process Is Available to
You in Key Cities Throughout the U.S.
Write for Information Now
Vacuumate Corp., 446 W. 43rd St., N. Y.
Here it is! Just Released!
Another interesting and enlightening film
for the use of students of the French lan-
guage:
"VISAGES de la VILLE LUMIERE"
Film -# 4 of the
ACCENT AIGU
Conversational Film Series
• FOR INFORMATION REGARDING
SALES and RENTALS
Write to
FOCUS FILMS CO.
1385 Westwood Blvd. Los Angeles 24, Calif.
HEIDENKAMP
BIRD FILMS
Pra4iieer * Distributor Btstem Rei>manutln
HEIDENKAMP ALBERTSEN
NATURE PICTURES DISTRIBUTING CO.
538 Glen Arden Drive 1105 Pork AvMu*
PiHsburgh 8, Pa. New York 28, N. Y.
LowLiNG Pictures
8 NEW COLOR FILM
^ix^ RELEASES FOR 1957
NOW BEING PREPARED
For these and other popular films end
filmstrips write for descriptive catalog.
1056 So. Robertson Blvd.
Los Angeles 35, Calif.
B3l TALK *,»m r»r SCDEtN
Rl TTPCWtlTTEN MESSAGES
Pj RADIO-MAT SLIDES
^
MAKE YOUR
OWN SLIDES
on your own
TYPEWRITER
by using
RADIO-MATS
1 • tl|[SHIIO<£ITIlFTIIiSCItt» i
RoQulor size 3%x4 or the
Sold by Audio-Visual, F
Supply Deolers. For FREE
RADIO-MAT SLIDE
222 OokrUgo Blvd., Do)
New Duplex 2x2.
'hoto & Theatre
SAMPLE write —
CO., Dept. V,
tono Beadi, Ho.
Thonks to Beef mp UW 14 min sd col
free. Ways of preporing beef os pot
roost, short ribs, spore ribs, beef stew,
corned beef, steak, and standing rib
roost.
For more intormotion circle 138 on coupon
LANGUAGE ARTS
Dote with Dizzy mp BRAN lOmin sd
b&w $55 r $5. Satire on the produc-
tion of a TV commerciol bringing to-
gether the talents of Dizzy Gillespie,
father of Bebop, and John Hubley
UPA cortoon animation specialist.
For more information circle 139 on coupon
Merry Adventures of Robin Hood 3rec
AUDIO BOOK 16rpm $3.95. Jolly
Friar Tuck, Little John, the Sheriff of
Nottingham ore all vividly portrayed
in this robust recording.
For more Informotion circle 140 on coupon
New Columbia Cartoons 8mp COLUM-
BIA ea 7-8min sd col. Seven ore
UPA shorts including two Mr. Ma-
goo — Sloppy Jalopy and Pink and
Blue Blues; Gerald McBoing Boing's
Symphony, starring the famed little
boy who makes sound effects instead
of words; Willie the Kid, a takeoff
on children's preoccupation with
Western dramas.
For more information circle 141 on coupon
MUSIC: INSTRUMENTAL
Modern Age of Brass rec UNICORN 1 -
12" LP $3.98. Recorded at Kresge
Auditorium, M.I.T., with Roger Volsin
and his bross ensemble. Dehl: Music
for Brass Instruments, Hindemith:
Morgenmusik, Berezowski : Brass Suite,
Sanders: Quintet in B Flat.
For more informotion circle 142 on coupon
"Moonlight" and Mozart rec ANGEL
I - 12" Jose Iturbi plays the Moon-
light Sonata and Mozart Sonatas 1 1 In
A major and 1 2 in F major.
For more informotion circle 143 on coupon
Orpheus in the Underworld rec CADENCE
1 - 12" LP $3.98. Don Shirley, pianist,
translates a story into music: on Im-
provisation.
For more information circle 144 on coupon
Pianorama mp WURLITZER 28min sd
col or b&w free. This unusual film be-
gins by establishing the advantages of
owning a piano, especially by families
having young children who should be-
gin a musical education. The produc-
tion then moves to a detailed, step-by-
step study of modern ond highly skilled
manufacture of a spinet piano — be-
ginning with the arrival of selected
woods at the Wurlitzer factory's sea-
soning, drying, milling, planing; de-
signing of cabinets and specialized
mochinery; assembly of sounding
boords, bocks, installation of strings;
finishing; five tuning operations; and
other ospects of the production opera-
tion. No odvertising, JH-SH.
For more informotion circle 1 45 on coupon
Story of the Music Box rec BOOK-REC-
ORDS. I - 10" LP recording in book
which traces the history of the music
box from its beginnings in Switzerland
to the jukebox of the 1 9th century.
Recording supplies selections from a
collection of 19th century models.
$3.95.
For more information circle 146 on coupon
Trinidad Steel Band rec DAUNTLESS
1-12" LP $5.95. The exciting, throb-
bing rhythms of the Steel Bond in a
high-fidelity treatment. Oil drums in
hi-fi.
For more information circle 147 on coupon
Wolfganq Schneiderhan Ploys Mozart
rec DECCA 1-12" LP $4.98. Con-
certo No. 4 in D Major, K.2I8, and
Concerto No. 5 in A Major, K.219
("Turkish"). With the Berlin Phil-
Film Strip News
Weekly News Program
Current week's news arrives by air
each Mon., study guide, teacher
index, quiz, etc. PLUS hlmstrip
"Current Affairs Is Fun"; $5.50
value, sold by mail only.
SAMPLE ONLY $1
New Science Series Filmstrips
"The Frog ond You"
Simple dissection shows similartiy
to human organs, $3.50.
"THE CELL"
Permits student to analyze con-
struction of parts, $3.50.
"OSMOSIS"
Photos and material by H. S,
teacher for easy student concept,
J3.50.
"Classroom Plant
Projects"
Simple experiments prove relation
of plants to humans (sunlight),
(oxygen), etc., $3.50.
Visual Education Consultants, Inc
WORLD S LARGEST
EXCLUSIVE
Film
Strip
224 ABBOTT ROAD
EAST LANSING, MICH.
EdScreen & AV Guide — March, 1957
159
harmonic and Vienna Symphony Or-
chestras respectively.
For more information circle 148 on coupon
MUSIC: OPERATIC
Art of Giuseppe De Luco rec RCA Cam-
den \ - 12" LP $1.98. One of the
"Met's" most celebrated baritones
sings 1 1 outstanding selections.
For more information circle 149 on coupon
CalJos Sings "Normo" rec ANGEL 1-12"
LP $3.48. LoScola recording of high-
lights from Bellini's "Norma" with
Menighini Collas end others.
For more information circle ISO on coupon
Carl Orff : "Die Kluge" rec ANGEL 2 -
1 2" LP. First complete recording of
"The Story of the King and the Wise
Woman." The Wise Woman is the
peasant girl who becomes a queen. She
loses the throne because she is too
clever; recaptures the King the some
way. At the end she says: "Klugsein
und lieben kahn Kein Mesch ouf dieser
Welt." Did she mean it? Listen and
learn. Elisabeth Schwarzkopf, Philhar-
monio Orchestra, and others.
For more information circle 151 on coupon
Donizetti: Don Posquale rec EPIC 2-
12" LP $9.96. Complete opera featur-
ing soloists, choir, and orchestra of
Teotro di San Carlo di Napoli, Moli-
nari-Pradelli, conductina.
For more information circle 1 52 on coupon
Egk: Mogic Violin rec DECCA 1-12"
LP $4.98. Conducted by Werner Egk,
this modern operatic work features an
all-star cost and the Bavarian Radio
Orchestra and Chorus.
For more information circle 153 on coupon
Famous Italian Baritones rec ETERNA
1-12" LP $5.95. Domenico Viglione
Borghese, Mario Sammarco, Eugenio
Giroldoni, Antonio Magini-Coletti, Luigi
Montesanto, Giuseppe de Luca, Mari-
ano Stabile, Riccordo Stracciari.
For more information circle 1 54 on coupon
The Gypsy Baron rec VANGUARD 2 - 12"
LP. Complete version of the Johonn
Strauss, Jr., opus featuring the chorus
and orchestro of the Vienna State
Opera, conducted by Anton Paulik,
with Erich Kunz, Emmy Loose, and
others.
For more information circle 155 on coupon
Handel's "Solomon" rec ANGEL 2 - 12"
LP. A first recording edited, revised,
and conducted by Sir Thomas Beecham
with Lois Marshall as the Queen of
Sheba, Elsie Morison, Alexander
Young, John Cameron, Royal Philhar-
monic.
For more informotion circle 156 on coupon
Operatic Recital by Giuseppe Comporo
ondGionni Poggi rec LONDON 1-12"
LP $3.98. Arias from Tosca, Falstaff,
Fedora, Luisa Miller, Trovatore, Manon
Lescout, bicnni Sc.h'cci, Andrea Che-
nier, Lodoletta, Mefistofele, Arlesiono.
For more information circle 157 on coupon
Porgy and Bess rec BETHLEHEM 3-12"
LP $14.95. Mel Torme and Frances
Faye in a complete recording running
one hour and 48 minutes.
For more information circle 158 on coupon
Prokofiev: The Love for Three Oranges
rec EPIC 2 - 12" LP $9.96. Complete
opera featuring soloists, choir, and or-
chestra of Slovenian National Opera,
Bogo Leskovich, conducting.
For more information circle 159 on coupon
MUSIC: OTHER VOCAL
Dutch Folk Songs and Valerius Songs rec
EPIC 1-12" LP $3.98. Netherlands
Chamber Choir, Felix de Nobel, con-
ductor.
For more information circle 160 on coupon
German University Songs rec VANGUARD
1 - 12" LP Erich Kunz sings, with the
male chorus and orchestra of the
Vienna Volksoper, 25 nostalgic, hilari-
ous, and tipsy tunes from the Middle
Ages to the 19th century.
For more information circle 161 on coupon
Golden Slumbers rec BOOK-RECORDS
1-10" LP recording in book givina
a selection of lullabies from near and
far and tracing the sleep-song from
the beginning of recorded time down
through the ages. 1 6 lullabies are sung.
$4.95.
For more information circle 162 on coupon
Gottscholk: The Banjo and Other Creole
Ballads, Cuban Dances, Nearo Songs,
and Caprices rec VANGUARD 1 - 12"
LP Eugene List, piano.
For more information circle 163 on coupon
Mozart: Requiem, D Minor K. 626 rec
VOX 1-12" LP $4.98. Wilma Lipp,
soprano; Elizabeth Hoengen, alto;
Murray Dickie, tenor; Ludwig Weber,
bass; Singverein der Gesellschoft der
Musikfreunde, Vienna; Pro Musica
Symphony, Horenstein.
For more information circle 164 on coupon
MUSIC: SYMPHONIC
Bliss: A Color Symphony & Introduction
and Allegro rec LONDON 1-12" LP
$3.98. Sir Arthur Bliss and the London
Symphony Orchestra.
For more informotion circle 165 on coupon
Champagne for Orchestra rec ANGEL
1 -12" LP. Music of Johonn and Josef
Strauss played by the Philhormonia
FREE INFORMATION SERVICE COUPON
To EdSCREEN & AVGUIDE, 2000 Lincoln Pork West, Chicago 14, III.
I am interested in receiving more information or a demonstration of the item
or items I have indicated by encircling the code numbers corresponding with
R. E. Schreiber's listings of new AV materials and equipment in your Morch,
1957 issue:
101 102 103 104 105 106 107 108 109 110 111 112 113 114
lis 116 117 118 119 120 121 122 123 124 125 126 127 128
129 130 131 132 133 134 I3S 136 137 138 139 140 141 142
143 144 145 146 147 148 149 150 151 152 153 154 155 156
157 158 159 160 161 162 163 164 165 166 167 168 169 170
171 172 173 174 175 176 177 178 179 180 181 182 183
184
Name __
Organization or School..
Address
Orchestra, Korajon. Delirium Waltz,
Gypsy Baron Overture, Artist's Life,
Emperor Waltz, Pizzicato Polka, Blue
Danube.
For more information circle 166 en coupon
Holffter: El Cojo Enamorado Suite de
Donzas rec CAPITOL 1 -12" LP. Pilar
Lopez, Ballet Espanol.
For more information circle 167 en coupon
Handel: 4 Concertos for Organ and Or-
chestra rec UNICORN 1-12" LP
$3.98. Recorded at M.I.T. Chapel by
Lawrence Moe, organist, and the Uni-
corn Concert Orchestra conducted by
Prof. Klaus Liepmonn.
For more information circle 168 on coupon
Hindemith: Nobilissimo Visione — Orches-
tral Suite rec LONDON 1-12" LP
$4.98. Also includes Symphonic Meta-
morphoses on Themes of Weber. Ham-
burg Philharmonic. Keilberth.
For more information circle 169 on coupon
Music of Prokofiev rec LONDON 1-12"
LP $4.98. Ugly Duckling (Francoise
Ogeos, Soprano), Overture on Hebrew
Themes, Summer Day Suite. Andre
Jouve conducting.
For more information circle 170 on coupon
Ravel: Une Barque sur I'Oceon, Mo Mere
rOye, Ropsodie Espognole rec LON-
DON 1-12" LP. D. E. Inghelbrecht
conducting.
For more information circle 171 on coupon
Roger: Variations and Fugue in E Major
on a theme of J. A. Hiller, Opus 100
rec LONDON. Joseph Keilberth con-
ducting.
For more information circle 172 on coupon
Rodrigo: Concerto for Guitar and Or-
chestra rec LONDON 1-12" LP. Also
includes Folio: Nights in the Gardens
of Spain. Argenta conducting.
For more Information circle 173 on coupon
Soint-Soens: Symphony No. 3 in C Mi-
nor, Opus 78 rec LONDON 1-12"
LP. Ernest Bour conducting. Maurice
Durufle at the organ of La Salle
Goveau.
For more information circle 174 on coupon
Sessions - Hovhoness - Lopresti rec MER-
CURY 1-12" LP $3.98. The Black
Maskers, Prelude and Quadruple
Fugue, The Masks. Eastman -Rochester
Orchestra conducted by Howard Han-
son.
For more information circle 175 on coupon
Stories of Music Classics 6fs JAM sd col
$27 set of filmstrips; $21 set of rec-
ords; individually $4,75 and $3.95.
One side of each record presents a spe-
cial adaptation of the musical selec-
tion, arranged to follow exactly the
filmstrip story. The reverse side gives
the full orchestral rendition of the
composition. Sleeping Beauty, William
Tell, Midsummer Night's Dream, Swan
Lake, Bartered Bride, Scheherazade.
Int.
For more informotion circle 176 on coupon
Tchaikovsky: Sleeping Beauty rec
COLOSSEUM 2- 12" LP $8.96. Com-
plete ballet performed by the Bolshoi
Theatre.
For more information circle 177 on coupon
CLASSIFIED
Films about cooperatives for rent and sale.
For free catalog write Cooperative League
of U.S.A., 343 So. Dearborn, Chicago
4, III.
Color slide duplicates — top quality —
highest color fidelity. 35 mm; stereo; 35
mm from stereo. Free cropping. Send for
our low prices. HAMILTON COLOR, 127
N. Second St., Hamilton, Ohio.
160
EdScreen & AV Guide — March, 1957
PRODUCTS & INDUSTRIES
New SMPTE Test Film mp SMPTE 3min
sd bCrw $27.50. Measures registra-
tion, aperture size, resolution, shutter
timing, centering of the image, steodi-
ness of its own test image with respect
to perforation, provides a "thousondths
scole" for measuring film movement in
double-exposure testing of printer
steadiness.
For more information circle 181 on coupon
Power Unlimited mp AEC 1 3min sd bCrw
free. Development of nuclear power
detailing the first generating of use-
ful power with an experimental breeder
reactor.
For more information circle 182 on coupon
INDEX TO PRIMARY SOURCES
ADMIRAL Photo Products Co., 1035 W. Lake
St., Chicago.
AEC — Atomic Energy Commission, Box 30, An-
son io Stotion, New York 23.
ALLIED IMPEX Corp., 17 W. 17 St., New York
City.
ALMANAC Films, 516 Fifth Ave., New York
City.
AMPLIFIER CORP. of America, 398 Broadway,
New York 13.
ANGEL Records, 38 W. 48 St., New York City.
AUDIO BOOK Co., St. Joseph, Mich.
AUDIO DEVICES, 444 Madison Ave., New York
City.
BAILey Films, 6509 DeLongpre Ave., Hollywood
28.
BELL & HOWELL Co., 7100 McCormick Rd.,
Chicago 45.
BESELER, Charles, Co., 219 S. 18 St., East
Orange, N. J.
BETHLEHEM Records, Hollywood, Calif.
BIS — British Information Services, 30 Rocke-
feller Ploza, New York 20.
BOOK-RECORDS Inc., 22 E. 46 St., New York
17.
BRANDON Films Inc., 200 W. 57 St.. New
York 19.
BROADmon Press, 127 Ninth Ave., N. Nash-
ville 3.
BRUMBERGER Soles Corp., 34-34 St., Brook-
lyn 32.
BUDEK, Herbert E., Co., Inc., Box 416E, Hock-
ensock, N. J.
CADENCE Records, 40 E. 49 St, New York 17.
CAMERA SPECIALTY Co., Inc., 705 Bronx
River Rood, Bronxville, N. Y.
CAPITOL Records, 1730 Broadway, New York
CATHedral Films, 140 N. Hollywood Way, Bur-
bank.
CH-CRAFT — Church-Craft Pictures, 3312 Lin-
dell Blvd., St. Louis 3.
CHART-Pak Co., lOOA Lincoln Ave., Stamford,
Conn.
CMC — Center for Mass Communication, 1 1 25
Amsterdam Ave., New York 25.
. COLOSSEUM Records Inc., Ookwood Rd., R.R. 3,
Norwolk, Conn.
COLUMBIA Pictures, 16mm Non-Theatrical Di-
vision, 729 Seventh Ave., New York 19.
COLUMBIA RECORDS, 799 Seventh Ave., New
York 19.
CONcordia Films, 3558 S. Jefferson Ave., St.
Louis 18.
CORONET Films, Chicago 1.
COUSINO Inc., 2107 Ashland Ave., Toledo 2.
DAUNTLESS International, 750 Tenth Ave.,
New York 19.
DECCA Records, 50 W. 57 St., New York 19.
OlSney, Walt, Productions, 16mm Film Divi.
sion, 2400 W. Alameda Ave., Burbank.
DUKANE Corp., St. Charles, III.
DuPONT Public Relations Department, Wil-
mington, Dela.
EDUCATORS Progress Service, Randolph, Wis.
EK — Eastman Kodak Co., Rochester 4, N. Y.
ENTECO Industries Inc., 610 Kosciusko St.,
Brooklyn 21.
EPIC Records, 799 Seventh Ave., New York
City.
ETERNA Records, Box 448, Radio City Station,
New York 19.
EXAKTA Comera Co., 705 Bronx River Rood,
Bronxville 8, N. Y
EYE Gate House Inc., 2716 41st Ave., Long
Island City 1.
FACSEA — Society for French American Cul-
tural Services and Educotionol Aid, 972 Fifth
Ave., New York 21.
FAMily Films, 1364 N. Von Ness Ave., Holly-
wood 28.
FLEETwood Films, 10 Fiske Place, Mt. Vernon,
N. Y.
GATES Radio Co., Quincy, III.
GM — General Motors, Public Relations Dept.,
Detroit 2.
GRAFLEX Inc., 154 Clarissa St., Rochester,
NY.
HUDSON Photographic Industries Inc., Mount
Airy Rd., Croton-on-Hudson, N. Y.
Advertisement
HELPFUL BOOKS
AUDIO-VISUAL METHODS IN
TEACHING: REVISED AND EN-
LARGED. By Edgar Dale. 544 pp.
Illustrated; and with 49 full-color
plates. The Dryden Press, 31 West
54th St., New York 19, N. Y. 1954.
$6.25.
AUDIO-VISUAL AIDS TO INSTRUC-
TION. By Horry C. McKown and Al-
vin B. Roberts. 608 pp. McGrow-Hill
Book Company, 330 West 42nd St.,
New York 36. Second Edition. $5.50.
DISPLAY FOR LEARNING. Prepared
by Marjorie East. Edited by Edgar
Dole, 306 pp. The Dryden Press, 31
W. 54th St., New York 19. 1952.
$3.00.
A WINDOW TO THE CHILD'S MIND
— Alpork's New Educational Hand-
book by Dorothy R. Luke, 268 pp.
The first authentic onolysis of Helen
Parkhurst's recorded interviews with
children. An indispensable guide for
teachers. 1955 Starbridge Publica-
tions, P.O. Box 574 Grand Central
Station, New York 17. N.Y. $3.50.
AUDIO-VISUAL MATERIALS: THEIR
NATURE AND USE. By Walter Arno
Wittich and Charles F. Schuller. 564
pp. Illustrated. Harper & Brothers,
49 E. 33rd St.. N. Y. 16. 1953.
$6.00.
THE A-V BIBLIOGRAPHY. By F.
Dean McClusky. 230 pp. Wm. C.
Brown Company, Publishers. 215 West
Ninth St., Dubuque, Iowa. $4.00.
EDUCATIONAL FILM GUIDE (com-
prehensive listing of best 1 6 mm films
on all subjects), 11th completely re-
vised edition, 1953, 1037 pages, with
semi-onnuol and annual supplements
thru Spring of 1957. The 11th edi-
tion and the supplement service ore
each $7.50 unless ordered and billed
at the same time when the combina-
tion price is $12.50 (for foreign
prices, odd $1.00 in each cose). The
H. W. Wilson Company, 950 Uni-
versity Ave., New York 52.
FILMSTRIP GUIDE, (Cemprehansive
listing of best 35mm filmstrips on all
subjects) 3rd completely revised edi-
tion, 1954, 410 pages, with semi-an-
nual and annual supplement service
through Fall of 1957. The 3rd edi-
tion and the supplement service are
$5.00 each unless ordered and billed
at the some time when the combina-
tion price is $8.50. (For foreign
prices, odd $1.00 in each case.) Or-
der from The H. W. Wilson Company,
950 University Ave., New York 52.
EDUCATORS GUIDE TO FREE SLIDE-
FILMS. Compiled and Edited by Mary
Foley Horkheimer and John W. Differ.
Eighth Annual Edition, 1956. Educa-
tors Progress Service, Dept. AVG,
Randolph, Wis. $5.00.
STANDARDS OF PHOTOPLAY AP-
PRECIATION. A Course of Study in
Photoploy Appreciation, Including a
Photoploy Approach to Shokespeare.
By William Lewin and Alexander
Froxier. Illustrated. Educotionol &
Recreational Guides, Inc., 10 Broinerd
Road, Summit. New Jersey. $4.75.
EDUCATORS GUIDE TO FREE FILMS.
Compiled and Edited by Mary Foley
Horkheimer and John W. Differ. Edu-
cational Consultant, John Guy Fowlket.
16th Annual Edition, 1956. Educa-
tors Progress Service, Dept. AVG,
Randolph, Wis. $6.00.
AUDIO-VISUAL TEACHING TECH-
NIQUES. By F. Dean McClusky. 139
pp. Illustrated. Wm. C. Brown Com-
pany, Publishers. 215 West Ninth
Dubuque, Iowa. $2.90.
EDUCATORS GUIDE TO FREE TAPES,
SCRIPTS, AND TRANSCRIPTIONS.
Compiled and Edited by Walter A.
Winich, Ph.D., and Gertie L. Hanson,
M. A. Second Annual Edition, 1956.
Educators Progress Service, Dept.
AVG, Randolph, Wis. $5.75.
BOOKLET REQUEST COUPON
To EdSCREEN & AVGUIDE, 2000 Lincoln Park West BIdg.. Chicago 14, III.
Send me booklets offered by the following advertisers in this March issue.
The names of the advertisers or products advertised ore listed below.
D i am a subscriber to EdSCREEN & AVGUIDE
D I wish to subscribe to EdSCREEN Cr AVGUIDE
NAME (print)
ADDRESS
EdScreen & AV Guide — March, 1957
161
Di rectory
of Local
AV Dealers
California Dealers
RALKE CO., INC.
829 S. Flower St. KodakI
Los Angeles 17,
Colif.
k.«IO/«
Deain
*Vsu»>
Connecticut Dealers
JAY JAMES CAMERA SHOP
183 Foirfleld Ave., Bridgeport, Conn.
Florida Dealers
GORDON S. COOK
P. O. Box 2306, Ft. Lauderdale, Flo.
Illinois Dealers
AMERICAN FILM REGISTRY
24 Eost 8th Street, Chicogo 5, III.
Louisiana Dealers
STANLEY PROJECTION CO.
211 Vi Murroy St., Alexondrio, La.
Maryland Dealers
HOWARD E. THOMPSON, The Mon
with the Audio-Visuol Plan, Box 204,
Mt. Airy, Md.
Missouri Dealers
HOOVER BROTHERS, INC.
1020 Oak St., Kansas City 6, Mo.
New Jersey Dealers
L. KALTMAN & SON, INC.
287 Washington Street, Newark, N. J.
Ohio Dealers
M. H. MARTIN COMPANY
1118 Lincoln Woy E., Mossillon, Ohio
COUSINO VISUAL ED. SERVICE
2107 Ashland Ave., Toledo 2, Ohio
For information about Directory rates,
write EdSCREEN & AVGUIDE, 2000
Lincoln Park West, Chicago 14, III.
Inc., 57 E.
17
49
IDEAL Pictures, 58 E. South Water St., Ch
cago I .
IFB — Internationol Film Bureau
Jackson Blvd., Chicago 4.
INTERSTATE Photo Supply Corp., 17 W,
St., New York City.
IVT — Institute of Visuol Troining, 40 E
St., New York 17.
JA — Junior Achievement Inc., 345 Madison
Ave., New York 17.
JAM Handy Corp., 2821 E. Grand Blvd., De-
troit 1 1.
KALIMAR Inc., 1909 South Kingshighway, St.
Louis.
LAKE, George W., Productions, Naples, Flo.
LEITZ, Inc., 304 Hudson St., New York 13.
LONDON Records, 539 W. 25 St., New York 1 .
MH — McGraw-Hill Book Co., Text Film Dept.,
330 W. 42 St., New York 36.
MERCURY Records, 35 E. Wacker Drive, Chi-
cago 1 .
MINNEAPOLIS - Honeywell, Heiland Division,
5200 E. Evans Ave., Denver.
NATIONAL AUDUBON Society, 1130 Fifth
Ave., New York 28.
NFBC — Notional Film Board of Canodo, 630
Fifth Ave., New York 20.
NEGA-FILE Co., Doylestown, Pa.
NEUMADE Products Corp., 250 W. 57 St., New
York 19.
NYTIMES — New York Times, Office of Educa-
tional Activities, New York 36.
NEW YORK UNIVERSITY Film Library, 26
Washington Place, New York 3.
NEWARK Electric Co., 223 W. Madison St.,
Chicooo 6.
OCEAN Photo Supply Co., Inc., 11 W. 20 St.,
New York City.
PCR — Psycholooicol Cinema Register, Pennsyl-
vania State University, University Park.
PENTRON Corp., 777 S. Tripp Ave., Chicago
24.
RCA CAMDEN Records, Comden, N J.
RIKEN Ooticol Industries, 521 Fifth Ave., New
York City.
ROCKBAR Corp., 650 Hoisted Ave., Mamoro-
neck, N. Y.
S.E. — Southeastern Films, 179 Spring St., N.W.,
Atlanta 3.
SEAL Inc., Shelton, Conn.
SHELL Oil Co. Film Library, 50 W. 50 St.,
New York 20.
SMPTE — Society of Motion Picture and Tele-
vision Engineers, 55 W. 42 St., New York 36.
SPOKEN Arts, 275 Seventh Ave., New York 1.
STANCIL-HOFFMAN Corp., 921 N. Highland
Ave., Hollywood 38.
STANDARD CAMERA Corp., 500 Fifth Ave.,
New York City.
STEWART-TRANS-LUX Corp., 1111 W. Sepul-
veda Blvd., Torrance, Calif.
STURGIS Library Products Inc., Box 552, Stur-
gis, Mich.
SUPT. of Documents. Government Printing Of-
fice, Washington 25.
SVE — Society for Visual Education Inc., 1345
W, Diversey Parkway, Chicago 14.
TECH Photo Products Inc., 8645 Bay Parkway,
Brooklyn, 14.
TECNIFAX Corp., 195 Appleton St., Holyoke,
Mass.
TESTRITE Instrument Co., 135 Monroe St.,
Newark 5.
UNICORN Records, 75 State St., Boston.
UAHC — Union of American Hebrew Congrega-
tions, 838 Fifth Ave, New York City.
UAL — United Air Lines, 5959 S. Cicero Ave.,
Chicago 38.
USA — U. S. Army. Address Signal Officer: First
Army, New York 4; Second Army, Ft. George
G. Meade, Md.; Third Army, Ft. McPherson,
Go.; Fourth Army, Ft. Sam Houston, Texos;
Fifth Army, Chicooo; Sixth Army, San Fron-
cisco; Military District of Washington (25).
USAF — U. S. Air Force. Address Control Film
Library, Film Exchange HQ: Eastern, Harris-
burg, Pa.; Southern, Orlando, Flo.; Midwest-
ern, San Antonio 8; Western, McCIellan,
Calif.
USN — U. S. Navy. Address Assistant for Public
Information, Naval Districts: First, 495 Sum-
mer St., Boston 10; Third, 90 Church St.,
New York 7; Fourth. Philadelphia 12; Fifth,
Norfolk 11; Sixth, Charleston, S. C: Eighth,
New Orleans 12; Ninth, Great Lakes, 111.;
Eleventh, 937 Harbor Drive, Son Diego 30;
Twelfth, San Francisco 2; Thirteenth, Seat-
tle 99; Potomac River Naval Command,
Washington 25.
UW — United World Films Inc., 1445 Park Ave.,
New York 29.
VANGUARD Recording Society Inc., 256 W.
55 St., New York 19.
VEC — Visual Education Consultonts Inc.
Helena St., Madison 4, Wis.
VIEWLEX Inc., 35-01 Queens Blvd.,
Island City 1, N. Y.
VOX Ultra High Fidelity, 236 W. 55 St
York 19.
WURLITZER, Rudolph, Co., Advertising & Soles
Promotion Manager, DeKolb, Illinois.
YAF — Young America Films Inc., IS E. 41 St.,
New York 17.
ZEISS, Carl, Inc., 485 Fifth Ave., New York 17.
2066
Long
New
INDEX TO ADVERTISERS
Albertsen Distributing Co _ 159
Alsher Films 154
American Bible Society.. 152
Ampex Corp 147
Amplifier Corp. 154
Audio Devices 148
Audio-Visuol Research 154
Bailey Films
140
Bell & Howell Co _ 117
Bell Telephone .._ 115
Berndt-Bach _ 149
Brandon Films 142
British Information Services 125
Camera Equiprrient Co. 144
Camera Mart, Inc 157
Capitol Film Service 159
Cholif Publications 158
Colburn Lab., Geo. W 157
Compco Corp _. „ 157
Contemporary Films 142
Coronet Films 121
Cousino, Inc. 148, 151
Cushman & Denison Mfg. Co 116
__.- 147
159
151
141
143
139
156
154
158
Dage Television
Dowling Pictures, Pot-
DuKone Corp.
DuPont & Co .._
Eastman Kodok Co
Educational & Recreational Guides _..
Excelsior Fibre Case Co
Fiberbilt Case Co
Film Associates
Florman Cr Bobb
Focus Films Co
Forse Mfg. Co
Gaines "Sixteen"
Gruber Products _.
.155,156
159
151
...... 158
145
Horwald Co „
Heidenkomp Films
Holmes Lab., Frank....
International Film Bureau...
Jenkins, Lee..
Judy Co
Kolort Co
Keystone View Co.,
Labcroft International Corp...
120
159
152
142
156
158
122
155
152
Levolor Lorentzen Hordwore Mfg. Co. 119
Manhattan Color Laboratory...
Methodist Publishing House
Park Films
Peerless Film Processing Corp..
Pentron Corporation
Portafilms
154
152
158
_-. 126
118
158
129
Precision Film Laboratory
Pyramid Enterprises _ 156
RCA
Radio-Mot Slide Co.
Rapid Film Technique
Robins Industries Corp...
Society for Visual Educotion .
Spin-o-test Company
Spjndler & Souppe -
123
159
154
146
127
154
153
Teaching Film Custodians Inside Front Cover
United World _ 135
Univ. of Miss 158
Vocuumate _.- 159
Victor Animatograph Corp Back Cover
Visual Educotion Consultants, Inc..-. 159
Visual Sciences 158
Wayne Univ.
World for Color_
Yosemite Pork and Curry Co...
Young America Films .
Classified
142
152
156
137
160
162
EdScreen & AV Guide — March, 1 957
TRADE DIREaORY FOR THE AUDIO -VISUAL FIELD
KEY: IP) — producers, importer!. (Ml — monufocturers. (Dl — dealers, film rental librarin, protection services. Whefe o primary
source also offers direct rental services, the double symbol (PD> appears.
FILMS
Alsher Films 'PDi
1739 Connecticut Ave., N.W.,
Washington 9, D.C.
Associotion Films, Inc. >PD)
Heodquorters:
347 Madison Ave., N. Y. i7, N. Y
Regional Libraries:
Broad ot Elm, Ridgefield, N. J.
561 Hillgrove Ave., La Grange, ML
799 Stevenson St., Son Francisco, CaL
1108 Jackson St., Dallas 2, Tex.
■alley Films, Inc. (PD)
6S09 De Longpre Ave., Hollywood 28, Cal.
Brandon Films <DI
200 W. 57th St., New Yorl<, N. Y.
Bray Studios, Inc. (PD)
729 Seventh Ave., New Yofk 19, N. Y.
Cofltemporary Films, Inc. (PDI
13 E. 37th St., New York 16, N. Y.
Coronet Instructional Films (PI
Coronet BIdg., Chicago 1, III.
Dowling — Pat Dowling Pictum (PDI
1056 S. Robertson Blvd., Loi Angeles 35, Col.
Fomlly Films (PDI
1364 N. Van Ness Ave., Hollywood 28, Cal.
Heidenkamp Nature Pictures (PDI
538 Glen Arden Dr., Pittsburgh 8, Pa.
Ideal Pictures, Inc.
Home Office:
58 E. South Water St., Chicago 1, III.
(D)
Branch Exchanges:
2161 Shottuck Ave., Berkeley 4, Cal.
4336 W. Sunset Blvd., Los Angeles 29, Col.
714 - 18th Street, Denver 2, Colo.
13SI N. Miami, Miami 32, Flo.
52 Auburn Ave., N.E., Atlanta 3, Go.
58 E. South Water St., Chicogo 1, III.
1108 High St., Des Moines, la.
422 W. Liberty St., Louisville 2, Ky.
1608 St. Charles Ave., New Orleans 13, La.
102 W. 25th St., Baltimore 18, Md.
40 Melrose St., Boston 16, Mass.
13400 W. McNichols, Detroit 35, Mich.
1915 Chicago Ave., Minneapolis 4, Minn.
1402 Locust St., Kansas City 6, Mo.
3743 Gravois, St. Louis 16, Mo.
1 558 Main St., Buffalo 9, N. Y.
233-9 W. 42nd St., New York 36, N. Y.
137 Pork Ave., W., Mansfield, Ohio
214 Third Ave., Pittsburgh 22, Pa.
1239 SW 14th Ave., Portlond 5, Ore.
18 So. Third St., Memphis 3, Tenn.
1 205 Commerce St., Dallas, Tex.
54 Orpheum Ave., Salt Lake City, Utah
219 E. Main St., Richmond 19, Va.
1370 S. Beretania St., Honolulu, T.H.
International Film Bureau
57 E. Jackson Blvd, Chicago 4, III.
Knowledge Builders (Classroom Films I
Visual Education Center BIdg.,
Floral Pork, N. Y.
(PDI
(PDI
16mm Sound Films & Projectors
SALE — EXCHANGE — RENTAL
Write for free catalogs
We ship anywhere
NATIONAL CINEMA SERVICE
71 Dey St., WO 2-6049 N.Y.C. 7
Methodist Publishing House (Dl
Headquarters:
8)0 Broadway, Nashville 2, Tennessee
Branch Exchanges:
72 Broad Street, N. W., Atlanta 3, Georgia
516 N. Charles Street, Baltimore 3, Maryland
577 Boylston St., Boston 16, Massachusetts
740 Rush Street, Chicago 11, Illinois
420 Plum Street, Cincinnati 2, Ohio
1910 Moin Street, Dallas 1, Texas
28 Eost Elizabeth Street, Detroit 1, Michigan
1021 McGee Street, Kansas City 6, Missouri
5244 Sonta Monica Blvd., Los Angeles 12
810 Broadway, Nashville 2, Tennessee
150 Fifth Avenue, New York 11, New York
642 Smithfield St., Pittsburgh 30, Penno.
521 S. W. nth Avenue, Portland 5, Oregon
Fifth and Grace Sts., Richmond 16, Virginia
85 McAllister St., San Francisco 2, California
Olympic Films (P)
6101 Fremont Ave., Seattle 3, Wash.
Pork Films — Burton Holmes Pictures (PD)
228 N. Almont Drive. Beverly Hills, Cal.
Portofiims (PD)
Orchard Lake, Mich.
United World Films, Inc. (PDI
1445 Park Ave., New York 29, N. Y.
542 S. Dearborn St., Chicago 5, 111.
6610 Melrose Ave., Los Angeles 38, Cal.
287 Techwood Dr., NW, Atlanta, Go.
2227 Bryan St., Dallas, Tex.
5023 N. E. Sandy Blvd., Portland 1 3, Ore
1311 N. E. Boyshore Dr., Miami, Flo.
LABORATORY SERVICES
Geo. W. Colburn, Inc.
164 N. Wocker Drive, Chicago 6, III.
Peerless Film Processing Corp.
165 W. 46th St., New York 36, N.Y.
Rapid Film Technique
37-02 27th St., Long IslorxJ City 1, N.Y.
MOTION PICTURE PROJECTORS b SUPPLIES
Ampro Corporation (Ml
2835 N. Western Ave., Chicago 18, III.
Bell b Howell Co. (Ml
7117 McCormick Rood, Chicago 45, III.
Compco Corporation (M)
2251 St. Paul Ave., Chicago 47, III.
Eastman Kodak Company <M>
Rochester 4, New York
RCA-Victor (M>
Radio Corp. of America, Camden, N. J.
Technical Service, Inc. (M)
30865 Five Mile Road, Livonia, Mich.
Victor Animotograph Corp. (M)
Davenport, Iowa
PRODUCTION EQUIPMENT
SCREENS
Radiant Manufacturing Co.
1 204 So. Tolman Ave., Chkngo 8, 111.
PROJECTOR TABLES
Comera Equipment Co. (MD)
3 1 5 W. 43rd St., New York 36, N. Y.
Florman b Bobb (MD)
68 W. 45th St., New York 36, N. Y.
S.O.S. Cinema Supply Corp. (MDI
602 W. 52nd St., New York 19, N.Y.
6331 Hollywood Blvd., Hollywood 28, Cal.
FLAT PICTURES
Creative Educational Sociaty
Mankato, Minn.
iro)
RECORDS
Children's Reading Service
1078 St. John's Place, Brooklyn 13, N.Y.
Folkways Records b Service Corp.
1 1 7 West 46th St., New York, N. Y.
RECORDERS — PLAYERS
Ampro Corporation (M)
2835 N. Western Ave., Chicago 18, 111.
OuKone Corporation (M)
St. Charles, Illinois
SOUND SYSTEMS
OuKone Corporation
St. Charles, Illinois
(M)
FILMSTRIPS
Children's Reading Service
1078 St. John's Place, Brooklyn 13, N.Y.
OuKone Corporation (PD)
St. Charles, Illinois
Silver Burdett Company (PDI
Morristown, N. J.
Sociaty for Visual Education (W)
1345 Diversey Parkway, Chicago 14
Teaching Aids Service, Inc. (PD)
Lowell Ave. & Cherry Lane, Florol Pork, N. Y.
31 Union Squore West, New York 3
Visual Sciences (FDi
599E — Suffern, N. Y.
SLIDES
Key: Kodachrome 2x2. 3'A x 41/4 or lorger
Homilton Color Slides
(producer of 35mm and stereo duplicates)
127 N. Second St., Hamilton, Ohio
Keystone View Co. iPD-4)
Meadville, Pa.
Radio-Mat Slide Co., Inc. lP-2, 41
22 Ookridge Blvd., Daytono Beach, Flo.
FILMSTRIP, SLIDE b OPAQUE PROJECTORS
Society for Visual Education (Ml
1345 Diversey Porkwoy, Chicago 14, III.
Viewlex, Incorporoted (•*>
35-01 Queens Blvd., Long Island City, N. Y.
SOUND SLIDE PROJECTORS
OuKone Corporation
iT. Charles. Illinois
NEW AND USED AV EQUIPMENT
USED and NEW A-V EQUIPMENT
BOUGHT, SOLD and EXCHANGED!
..y_ 1. __ _ii — , j/,e highes*
present /
.r free Esfi
The Wiethoff Company, Inc.
1824 First St., San Fernondo, Calif.
PEERLESS CAMERA STORES
415 Lesinglon Ave., New York 17, N. Y.
When Johnny flips the switch
VICTOR GUARDOMATIC SAFETY FILM TRIPS
go into action
With Victor's exclusive Guardomatic Safety Film Trips always on the job,
your films are completely safe. Valuable films are safeguarded so your
film budget can go toward building a finer film library, rather than
buying replacement film. This Victor feature increases projector usage
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Check ALL these advantages of Victor 16mm Projectors:
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DUCATIONAL
AUDIO-VISUAL GUIDE
APRIL, 1957 VOL
WOMEN VOTERS TAKE TO TAPE
THE HELEN PARKHURST RECORDINGS
INTERCOM SYSTEMS AT WORK
HOW ABOUT RADIO?
BRETT HALL' /[A
From "How to Uie the Tope Recorder" (Minn. Mining & Mfg. Co.
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The Glass Slipper — The charming fairy
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Knights of the Round Table — A set of
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explains the background of the story,
its theme, its significance as an early
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and how the United Nations Security
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Part Two, 28 fromes, tells the colorful
story of the great legend, based on the
M-G-M photoplay. $7.50.
Adventures of Robinson Crusoe — In
full color, 50 frames, a clear pictorial
guide to the Defoe classic, based on
the United Artists screen version. $7.50
Richard III — Based on Laurence Oliv-
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Romeo and Juliet — Shakespeare's great
love story illustrated in color from the
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location in Verona and other Italian
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Alexander the Great — Biography of
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world, based on the photoplay. Shows
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Greatest Show on Eorth — In full color,
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Hansel and Gretel — In full color, 42
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Ulysses — In full color, 54 frames, a
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screen version of Homer's Odyssey, pro-
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study of the classic. $7.50.
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EdScreen&AV Guide — April, 1957
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Young or inexperienced helpers can cause seri«
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TO
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EDUCATIONAL
SCREE
& AUDIO-VISUAL GUIDE
Founded
in 1922
by
Nelson L. Greene
April, 1957
C^dilorial
178 DISSATISFACTION
Volume 36, Number 4, Whole Number 351
IN THIS ISSUE
^Mcie
180
182
184
186
188
191
2).
ei
HOW TO USE THE TAPE RECORDER
LWV TAKES TO TAPE Hazel Hanson
INTERCOM AT WORK
THE PARKHURST RECORDS Bessie Lee Gambrlll
TAPE EXCHANGE DIRECTORY Ruth Y. Terry
HOW ABOUT RADIO? Theodore B. Cooper
•tmenti
'eaartmen,
170 ON THE SCREEN
172 HAVE YOU HEARD? News about People, Orgonizations, Events
192 EVALUATION OF NEW FILMS L. C. Larson, Carolyn Guss, John Fritz
196 SOUND ADVICE — About Audio Materiols & Equipment
Max U. Bildersee
200 CHURCH DEPARTMENT William S. Hockman
204 LOOKING AT THE LITERATURE
205 NEW FILMSTRIPS Robert Church, Wolter Pilditch, Harold Ward
206 AUDIO-VISUAL TRADE REVIEW Robert E, Schreiber
Kylner featured
198 AUDIO DIRECTORY
212 DIRECTORY OF LOCAL AV DEALERS
214 INDEX TO ADVERTISERS
Inside Back Cover TRADE DIRECTORY FOR THE AUDIO-VISUAL FIELD
ATIONAL
ATION
OF
MiMBtS
visu'jcrA
BUSINESS & EDITORIAL ADDRESS: EDUCATIONAL SCREEN & AUDIO-VISUAL GUIDE,
2000 Lincoln Park West BIdg., Chicago 14, Illinois. Contents indexed in the Wilson Educa-
tional Index. For microtilm volumes, write University Microfilms, Ann Arbor, MIchigon.
SUBSCRIPTION PRICE (U.S. currency or equivalent): Domestic — $4 one year, $6.50 two
years, $8 three years. Canadian and Pan-American — 50 cents extra per year. Other for-
eign— SI extra per year. Single copy — 45 cents. Special December Blue Book issue — JI.OO.
CHANGE OF ADDRESS should be sent immediately to insure uninterrupted delivery of
your magazine. Allow five weeks for change to become effective.
EDUCATIONAL SCREEN & AUDIO-VISUAL GUIDE is published monthly except July and
August by The Educational Screen, Inc. Publication office, Barrington, Illinois; Business
and Editorial Office, 2000 Lincoln Park West, Chicago 14, Illinois. Printed in the U.S.A.
Re-entered os second-closs matter October, 1953 at the post office ot Barrington, Illinois,
under the Act of March 3, 1879.
ENTIRE ISSUE COPYRIGHT 1957 BY THE EDUCATIONAL SCREEN, INC.
168
EdScreen Or AV Guide — April, 1 957
^«
e^
<cv'
x^
.*e*
e **' /*^
..rV'^ «?>'
ANSWER: The one on the right is
the conventional photographic meter
which gives light intensity. The one
on the left gives foot candles, which
is the measure of light used for audio-
visual purposes.
Even though both meters show that
rooms eqitipped with LEVOLOR A-V
BLINDS give a zero reading, onr
Audio-Visnal Department believes
that the maximum darkness of the
room is not the major consideration!
The lighting conditions of an audio-
visual room should be at the complete
discretion of the instructor. Various
conditions and various subjects re-
quire elasticity in the control of light.
This control should be simple and
immediate.
The Levolor A-V Blind enables the
instructor to change the room from
maximum darkness to a soft diffused
light— in a matter of seconds— all by
an adjustment of the slats.
Full details and specifications will
he sent on request. Write to LEVOLOR
LORENTZEN, INC., Audio-Visual Dept.
720 Monroe St., Hoboken, N. J.
r ■■!■■■: ■■■^■v: r— : r— ri
..... 1
. - 1
IM
A i '. '.
i_ r
:;
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|- '
1
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Be sure to specify
The ScientificaUy Developed Audio-Visual Blind
COPYRIGHT: LEVOLOR LORENTZEN. INC
EdScreen & AV Guide — April, 1 957
169
Breaks through
LEARNING barriers
. . speeds understanding
You'll be amazed at how much fast-
er .. . how much more thoroughly
. . . your students can absorb new
information when you enlarge
your teaching scope with this
Bausch & Lomb Balopticon® Pro-
jector. So versatile that your imagi-
nation sets its only limits! With this
one instrument you can projea big,
brilliant, sharply detailed images of:
• SLIDES — student-made or com-
mercial.
• OPAQUE OBJECTS — drawings,
photographs, pages of books or
magazines, science specimens,
maps, students' schoolwork, etc.
• FIIM — commercial film strips or
individual frames (Film projec-
tion attachment optional ) .
Help your students learn better by
helping them see and understand
better with a Bausch & Lomb Bal-
opticon Projector.
BAUSCH & LOMB OPTICAL CO.
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rn Yes. I'd like an obligation-free demonstra-
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ri Please send me Balopticon Catalog E-U.
Name
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On tlie SCHEEH
Cover: A Boy Listens
It may seem that boys are just not
made to listen. To talk, to yell, to
run, to jump, yes — but not to listen.
Ill today's classroom, however, some
boys are learning to listen. Who
wouldn't be interested in hearing how
he sounds on a tape recording he made
himself?
The cover picture is one of many
illustrations in a booklet titled, "The
Tape Recorder in the Elementary
Classroom" (Minnesota Mining & Man-
ufacturing Company). For more about
the booklet, see page 180.
April Is Audio
Audio-visual enthusiasts are often ac-
cu,sed of overemphasizing the visual,
especially the projected visual, and of
underemphasizing the audio. No such
accusation can be made against this
issue of EdScreen & .WGuide. True,
you will find herein many of the regu-
lar features covering the visual media
of communication (Evaluation of New
Films, page 192; Church Department,
page 200; New Filmstrips, page 205;
New Materials, page 206). But in the
feature articles of this issue we have
given special emphasis to the strictly
audio teaching tools: the tape recorder
(pages 180, 182, 188); intercommunica-
tion systems (page 184); disc recordings
(page 186), and radio (page 191). In
addition you will find, of course, Pat
(short for Max) Bildersee's monthly
"Sound .\dvice" (page 196).
.Although the articles don't pretend
to cover all the exciting uses of audio
teaching tools in and beyond the class-
room, they do suggest some significant
ways in which audio equipment and
materials can make communication
and learning more fun and much more
effective.
May Is Coming
The May is.sue will bring the first of
two articles on the production of au-
dio-visual materials within school sys-
tems. And you'll find an excellent (we
think) report on the audio-visual facili-
ties and activities at the Harvard Busi-
ness School. The new Business School
building provides not just one fancily
cfjiiipped audio-visual room; all rooms
are well equipped audio-visually.
In the May issue also you'll find an
article about how Johnny can and is
learning arithmetic — with the help of
old and new teaching tools. .Audio-
visual directors will be especially inter-
ested in a provocatively presented de-
scription of what they are or ought to
be — "10 I's for .\udio-\'isual Direc-
tors."
June Is Going
With this .\pril issue of EdScreen,
I am leaving my editorial responsibili-
ties in the very capable hands of others
in order to devote full time to my work
with mentally handicapped young peo-
ple in a private school in Oak Park,
Illinois.
.\fter almost a decade at my Ed-
.ScREEN desk (and more than that since
I entered the audiovisual field via
SVE), it is not easy to say goodby. So I
won't. The many friends I've made I
shall hope to continue to see and hear
about in and out of the pages of my
favorite audio-visual magazine.
My warmest thanks to all of you in
the audio-visual field for some of the
best years of mv life. — JNS
EDUCATIONAL SCREEN & AVGUIDE
EDITORIAL STAFF
PAUL C. REED, Editor. JUNE N. SARK, Mon-
oging Editor. WILLIAM S. HOCKMAN, Editor
for the Church Field. L. C. L-ARSON, CAROLYN
GUSS, and JOHN FRITZ, Editors for Film
Evaluations. MAX U. BILDERSEE, Editor for the
Audio Field. ROBERT E. SCHREIBER, Editor for
the Audio - Visual Trade Review. PHILIP
LEWIS, Technicol Editor.
BUSINESS STAFF
H. S. GILLETTE, Publisher. MARIE C. GREENE,
Associate Publisher. JOSEPHINE H. KNIGHT,
Business Monoger. PATRICK A. PHILIPPI, Cir-
culation Manager, WILMA WIDDICOMBE, Ad-
vertising Production Assistort. General Con-
sultants: Educational & Recteational Guides,
Inc. (WILLIAM LEWIN, President, and RUTH
M. LEWIN, Vice-President).
Advertising Reprnentetives
WILLIAM LEWIN and HENRY ARONSON, 1630
Springfield Ave., Moplewood, N. J. (South
Orange 3-32171
WILLIAM F. KRUSE, 2(X)0 Lincoln Pork West
BIdg., Chicago M, III. (Bittersweet 8-531 31
EDITORIAL ADVISORY BOARD
JAMES W. BROWN, School of Education, San
Jose State College, California
EDGAR DALE, Head, Curriculum Division, Bu-
reau of Educational Research, Ohio State
University, Columbus
AMO DE BERNARDIS, Assistont Superintendent,
Portlond, Oregon, Public Schools
MARGARET W. DIVIZIA, Supervisor In Charge,
Audio-Visual Education Section, Los An-
geles City Schools, Los Angeles, California
W. H. DURR, Supervisor, Bureau of Teaching
Materials, State Board of Education, Rich-
mond, Virginto
CHARLES F. HOBAN, Project Big Ben, Univer-
sity of Pennsylvonio, Philadelphia
EMILY S. JONES, Executive Secretary, Educa-
tional Film Library Association, New Yorfc
City
F. EDGAR LANE, Supervisor, Instructional
Materials Department, Board of Public In-
struction, Dade County, Florida
F. DEAN McCLUSKY, Professor of Education,
Head of Audio-Visual Education, Univer-
sity Extension, University of Colifornio of
Los Angeles
SEERLEY REID, Chief, Visual Education Service,
U. S. Office of Education, Washington
CHARLES F. SCHULLER, Director, Audio-Visuol
Center, Michigon State College, Eost Lon-
sing, Michigan
ERNEST TIEMANN, Director, Visual Instruction
Bureau, Associate Professor, Division ef
Extension, The University of Texas, Austin
DON WHITE, Executive Vice President, No-
tional Audio-Visual Associotion, Evanstor^
linmit
170
EdScreen & AV Guide — April, 1957
FOR HIGH SCHOOUS
I
FOR THE INTERMEDIATE GRADES
FOR THE PRIMARY GRADES
TOVI»W .
If you are seriously considering purchase^ fill in coupon for a
preview of these Coronet films; or for a list of Coronet film
libraries if you are interested in rental.
Coronet Films
The World's largest Producer of Educational Films
CORONET BUILOING • CHICAGO 1, ILLINOIS
Sixty-six new Coronet films are now available for preview to help you with your
spring and summer purchasing. These films, like every Coronet film, were pro-
duced within our own organization to correlate with instructional units in your
textbooks. You can rest assured that these films meet the highest educational
standards. Six of the newest releases are described below. To preview these,
simply use the coupon. If you would like a list of the 66 Coronet films released
during the past year, we shalt be pleased to send it, so you may request those
of interest to you.
English Literature: The Romantic Period (1% reels)
Writers of the Romantic period gave voice to a changing world and the drama-
tized selections from their works, presented in this film, will give students an
eye-witness view of this revolutionary age. Burns, Wordsworth, Coleridge,
Blake, Byron, Shelley, Keats and Scott— the leading lights of the romantic
literary movements— are shown in all their individuality and independence
of spirit.
English Literature: The Victorian Period (l 'Creels)
The literary giants of the Victorian period verbalized, defended, and questioned
the ideas of an unusual age. This film discusses the works of the most promi-
nent among them — Macaulay, Carlyle. Darwin, Huxley, Newman. Dickens, the
Brontes, Hardy, Ruskin, Arnold, and Carroll — and draws the student into a
world of literary genius, originality, and intellectual ferment.
Fossils: Clues to Prehistoric Times (1 reel)
This film is the exciting story of fossils — where they are found, how they were
formed, and what they tell us about the development of life on earth. Science
pupils will find this a clear and dramatic explanation of the work of scientists
and of their findings as they view museum dioramas, animation, and a large
variety of fossil specimens.
Australia: The Land and the People (IVi reels)
This study of the "land down under" seeks to answer a number of important
questions about the world's largest island continent, questions about climate,
major economic activities, a huge land mass and a small population. The film
also lays stress upon the British heritage of English-speaking Australians.
How Birds Help Us (1 reel)
Birds provide us with food, destroy harmful insects and rodents, eat weed
seeds, and give us pleasure with their bright colors and happy songs. Youngsters
will gain an appreciation of birds through this interesting, charming film.
How Insects Help Us (1 reel)
When Bill and Jack go fishing, they become aware of how insects help us: some
destroy harmful insects, some provide food for fish and birds. Bees carry pollen
and make honey, silkworms make silk, and many other insects are fascinating
and beautiful to observe.
foch of these 16mm sound motion pictures is available in true,
natural color or black-and-white.
CORONET FILMS
Deportment E5-457, Coronet Building, Chicago 1, Illinois
G Pleose send me without charge preview prints of the films I have checked
for purchase consideration:
(Do not check if interested in rental only)
English Literature: The Romantic Period
English Literature: The Victorian Period
Fossils: Clues to Prehistoric Times
Australia: The lonci and the People
How Birds Helps Us
How Insects Help Us
n Please send me o list of the 66 Coronet films released during the past year.
Q I am interested in renting these films. Please send me o list of Coronet
film rentol librories, and your new, 100-poge, four-color catalogue describ-
ing 735 of the finest educotionol films.
Nome . : .
School _
Address
City
_Zone-
-Slale-
EdScreen & AV Guide — April, 1 957
171
News about people, organizations, events
Have you heard ?
DA VI in Washington
The NEA's Department of Audio-
Visual Instruction held its 1957 con-
vention at the Sheraton Park Hotel in
Washington, D. C. March 3-6. Day-by-
day themes included "Meeting Local
Needs Thru Local Production," "Cur-
riculum and Audio-Visual Education,"
and "Audio-Visual Information Serv-
ices for Professional and Lay Publics."
Major speakers were Lawrence G.
Derthick, U. S. Commissioner of Edu-
cation; L. C. Larson, retiring president
of DAVI and Director, Audio-Visual
Center, Indiana University; Floyde E.
Brooker, DAVI Executive Secretary;
Richard B. Hull, Director, Radio and
Television Broadcasting, Ohio State
University; and Stephen M. Corey,
Dean, Teachers College, Columbia
University. In addition to the general
sessions and discussion and workshop
sessions, there was a trade show of
nearly 100 exhibits of the latest audio-
visual equipment and materials. (For
further comments on the DAVI meet-
ing, see editorial, page 1 78.)
DeKieffer Now President
Robert deKiefler, Director, Bureau
of Audio- Visual Instruction, University
of Colorado, Boulder, took office as
president of the Department of Audio-
Visual Instruction at the close of the
Department's annual convention in
Washington, D. C. Dr. deKieffer suc-
ceeded L. C. Larson, Director of the
Audio-Visual Center, Indiana Univer-
sity, Bloomington.
More than 1500 DAVI members
voted in an election by mail which pre-
ceded the convention. Elected, in addi-
tion to Dr. deKieffer, were: Charles F.
Schuller, Director, .Audio-Visual Cen-
ter, Michigan State University, East
Lansing, vice-president, and three dele-
gates-at-large for three-year terms.
They are: Walter S. Bell, Director, Au-
dio-Visual Education, Board of Educa-
tion, Atlanta, Ga.; Mendel Sherman,
Audio-Visual Center, Indiana Univer-
sity, Bloomington; and Paul W. F. Witt,
Professor of Education, Teachers Col-
lege, Columbia University, New York,
who was re-elected for another three-
year term.
AVDO's Spring Conference
The 8th Annual Spring Conference
of the Audio-Visual Directors of Ohio
(AVDO) is being held at Ohio State
University in Columbus April 11-12.
The theme is "Audio-Visuals in Cur-
riculum Development." Speakers in-
clude Floyde Brooker, Executive Secre-
tary, Department of Audio-Visual
Instruction, NEA, and A. Wells Foshay,
Director, Bureau of Educational Re-
.search, Ohio State University. Dr.
Brooker will discuss, "Audio-Visuals:
Education's Frontier." Dr. Foshay's sub-
ject is "The Relation Between Cur-
riculum Development and AV Mate-
rials."
The First Medical
Motion Picture Workshop
The top men of the medical motion
picture field — both in production and
utilization — were the principal speak-
ers for the First Medical Motion Pic-
ture Workshop. All Workshop sessions
were held on the Calvin Company
sound stages in Kansas City February
4, 5, and 6 — plus an impressive and
interesting tour of the University of
Kansas Medical Center on Thursday
with a wealth of demonstrations of
various audio-visual methods in use.
The speakers included: Mr. Ralph
Creer, Director, Motion Picture and
Medical Television, American Medical
At the first Medical Motion Picture
Workshop, J. Edwin Foster, of the Medical
Audio- Visual Institute of the Associotion
of Medical Colleges, spoke on "Motion
Pictures in Medical Education."
.Association; Mr. C. Grahafn Eddy,
Chief. Medical Illustration Division.
Veterans Administration; Dr. J. Edwin
Foster, Director, .\udio-Visual Institute,
.Assn. of .American Medical Colleges;
Mr. Mervin W. La Rue, Sr., Producer;
.Vliss Helaine S. Levin, Director, Film
Library, American Dental Assn.; Dr.
Joseph E. Markee, Department of
Anatomy, Duke University School of
Medicine; Dr. John L. Meyer, II, U.S.
Public Health Service Hospital; Dr.
David S. Ruhe, Head, Department of
Audio-Visual Education, University of
Kansas Medical Center; Mr. Warren
Sturgis, Sturgis-Grant Productions Inc.;
Mr. Sy Wexler, Churchill-Wexler Film
Productions.
The men and women attending came
from all parts of the country and rep-
resented various types of film interests.
They included some eighty photo-
graphic department heads from as
many Veteran Administration hospi-
tals, a dozen representatives of the
major pharmaceutical houses, faculty
members of a dozen medical colleges,
producers who specialize in the medical
and public health field, staff men from
the medical corps of the Armed Serv-
ices, the American Medical Association,
American Dental Association, the
(Continued on pas,e I'-f)
172
EdScreen & AV Guide — April, 1 957
Du ponVii^'
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TRODUCElS
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for darkening and decorating classrooms
Now you can specify an opaque drapery material that
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work. "Tontine" flame-resistant vinyl drapery material
comes in a selection of attractive patterns and colors
on its textured side (see diagram) and in neutral beige
on the smooth side facing the window. Soft and plia-
ble, drapes of this new fabric gracefully draw up into
minimum space after use. And there's no "boardiness"
in low temperatures, or "tackiness" in high.
EXCELLENT SERVICE ADVANTAGES
Although Du Pont "Tontine" is of a weight and soft-
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to that of "Tontine" triplex window shade cloth, which
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For free samples and specifications, mail coupon below.
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DECORATED AND TEXTURED VINYL
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Base fabric is high-grade cotton, coated with virgin vinyl
resins formulated to impart permanent flame resistance.
Black pigmented vinyl gives opacity. Vinyl coat on one
side has embossed textile design.
Mn
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K y
EdScreen & AV Guide — April, 1 957
E. 1. du Pont de Nemours & Co. (Inc.)
Fabrics Division, Dept. ES-74, Wilmington 98, Del.
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173
Have You Heard?
(Continued)
American Nursing Association, Public
Health Administration, Doctors of
.Medicine who arc also producing film
materials, and a number of other or-
ganizations and individuals.
Typewriting via TV
Typewriting can be taught more ef-
fectively by television than by an
instructor in the classroom, according
to results of a study by the Bureau of
Business Research at Michigan State
University.
The experiment was conducted by'
William R. Pasewark, now at Texas
Technological College, while he was an
instructor in business education at
M.S.U.
He found that television-taught stu-
dents, with no instructor in the room,
not only learned to type faster but also
made fewer errors than students taughi
by the conventional classroom method.
"Contrary to some opinion, the ab-
sence of an instructor may have con-
tributed to this superiority of tele-
students for they may have assumed
". . . as spectacularly far-reaching as American history itself . . ."
THE PAGEANT OF AMERICA
FILMSTRIPS
"For the first time schools are offered a coordinated series that ranges
over the entire American history curriculum and forms a basic teaching
library." MRS. VERA M. FALCONER, in AUDIO-VISUAL INSTRUC-
TION, February 1957,
Now, in one comprehensive series of 30 authentic documentary film-
strips and Teacher's Guides, eminent historians, educators and visual
specialists have created a brilliant, smoothly flowing filmstrip presenta-
tion of the growth and development of the United States in all of its im-
portant aspects, including the Nation's economic, social and cultural
progress. You will agree that to use this flexible supplementary aid in
American history, and many other studies, is a most stimulating and
rewarding experience. Your pupils will be fascinated by the pictures.
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more personal responsibility for their
learning," Pasewark reported.
The novelty of learning through
television may also have motivated the
experimental action beyond normal
expectation, he said.
Two groups of 22 students each were
used in the experiment. They were
matched almost identically for intel-
ligence and were given the same course,
by the same instructor, in half-hour
periods, five days a week for 48 days.
One group was taught in the class-
room. The other students were ar-
ranged into groups of three and four
and were instructed only by open cir-
cuit telecasts from Michigan State
University station WKAR-TV.
Students instructed by television
typed faster on all nine timed-tests
during the course, Pasewark said. The
experimental group on the final test
averaged 35.4 words a minute and 4.5
errors per student while the conven-
tional group averaged only 29.3 words
per minute and made an average of
5.9 errors per student.
Althougli Dr. David Luck, head of
the Bureau of Business Research, be-
lieves conclusions concerning TV-
teaciiing of other subjects should not
be drawn too hastily, he said the dis-
tinct success of the experiment should
spur increased research into further
educational uses of television.
New Home for Holmes
Frank Holmes Laboratories, Inc.
have moved into their new color film
plant in San Fernando, California. The
plant will afford expanded facilities
and the latest equipment in film test-
ing, optical printing, and continuous
motion picture processing equipment.
.V complete machine shop in which the
firm's specialized equipment is manu-
factured and a fireproof vault for stor-
age of customer's originals are parts
of the new plant.
People & Jobs
Margaret Cross has been appointed
film officer for the midwest area of
British Information Services. She suc-
ceeds Mrs. L. Johnston Learv, who has
retired to devote full time to her job as
a housewife. Mrs. Cross came from
England to the Chicago office a year
ago. Until her present appointment
she served as secretary to Sir Stafford
Barff, midwest BIS director, and to
Mr. Frank Mitchell, who succeeded
Lord Barff when he was transferred to
a post in India.
William M. Welborn has joined the
Film Council of America as a member
of the "Rushes" editorial staff and
assistant director of the .American Film
Asseml)lv.
174
EdScreen & AV Guide — April, 1 957
New audio system in
Bell &. Howell
magnetic recording projector
New FILMOSOUND 302-E has 50% more output-
high fidelity response— at no increase in price!
Bell & Howell pioneered low-cost sound movies through
magnetic recording on film with the Filmosound pro-
jector. Now the new 302-E (Bell & Howell's third mag-
netic model) introduces still more improvements that
add the thrill of hi-fi sound to your 16mm films.
Its powerful 15-watt amplifier has 50% more output.
The wide-range frequency response — like an expensive
high fidelity instrument-will reproduce any sound in the
audible range. Microphone sensitivity has been tripled.
An additional "peak" indicator light and automatic switch-
ing of input circuits help to make recording even simpler.
The Filmosound 302-E not only enables you to create
and enjoy top-quality sound movies — it also brings out
the best in magnetic tracks previously recorded ! And, of
course, you get brilliant, sharp projection of either
optical or magnetic sound films. The 302-E is lighter in
weight, easier to operate — all at no increase in price!
$100.00 trade-in bonus! For a limited time, your old
projector is worth $100.00 more than its "Blue Book"
value when you trade it in on a versatile, new Filmosound
302-E. And your Bell & Howell dealer will soundstripe
up to 400 feet of your favorite 16mm film absolutely free
— just to demonstrate 302-E performance.
See your dealer today! Or write Bell & Howell, 7117
McCormick Road, Chicago 45, Illinois.
50 y£ARS OF FINER PRODUCTS THROUGH IMAOINATIOM
V
Bell & Howell
EdScreen & AV Guide — April, 1 957
175
Have You Heard?
(Continued)
ETV for Your Community
Steps involved in establishing and
operating an educational television sta-
tion are graphically outlined in a new
booklet published by three national
organizations involved in the develop-
ment of ETV in this country.
Entitled "Educational Television
for Vour Community," the booklet de-
tails costs of establishing an educa-
tional station, offers case studies of
present stations and indicates staff
needs for ETV units.
The brochure was published jointly
by the Educational Television and
Radio Center, Ann Arbor, Mich.; the
Joint Council on Educational Tele-
vision, Washington, D. C, and the
National Association of Educational
Broadcasters, Champaign-Urbana, Il-
linois.
Programs now being seen on educa-
tional television are described and
pictured in the new publication. It is
pointed out that educational TV can
provide training for adults, non-vio-
lent entertainment for children, pro-
grams which will satisfy adult leisure
interests and citizenship programs.
The brochure also points out the
use being made of TV to provide en-
richment type programs and actual
courses for viewing within schools.
A large part of the booklet is de-
voted to a discussion of the steps nec-
essary to activation of one of 258 TV
channels reserved for educational tele-
vision, from application for construc-
tion permit to actual operation of a
station.
Copies of the booklet can be ob-
tained by writing the Educational
Television and Radio Center, Ann
Arbor, Mich.
U. S. Films Abroad
Arthur Larson. Director of the U. S.
Information Agency, has reported that
during 1956 the Agency ahnost doubled
the total of countries abroad in which
it produced foreign - language docu-
mentary films to tell America's story.
In 1955, Mr. Larson said, the Agen-
cy's Motion Picture Service utilized the
services of native-born people in their
homelands to produce documentary
films in 22 countries. Comparably, in
1956, the Agency directed the produc-
tion of similar films in 41 overseas
countries.
"These locally produced motion pic-
tures are particularly effectixe in that
16mm needs
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EFFICIENT LABORATORY ROUTINE . . .
Every roll of 16mm film receives constant detail atten-
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No matter how large or small the job. your 16mm negative
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they are directed to specific audiences,
and tell their stories against a back-
ground completely familiar to those
audiences," Mr. Larson said. "In these
films the direct benefits of the U. S.
foreign policy to a given country and
its people are emphasized in relation
to their own self-interest and national
aspirations."
In addition to the films produced by
the Information Agency, 44 films made
by .American companies for use in the
United States were acquired by the
.Agency during 1956 for translation and
tlistribution in the overseas informa-
tion program.
One of the highlights of the Agency's
film activities during the year was the
production of films that carried to the
world the heroic and tragic story of
tile Hungarian people's revolt. Hun-
garian Fight for Freedom, a film pro-
duced from the earliest motion pictures
of the strife in Hungary, was quickly
assembled into 27 languages and dis-
tributed in 81 countries by the Agency.
Shortly thereafter. Our Times, the
Agency's monthly news review on film,
devoted an entire issue to the Hun-
garian story. This was distributed in 32
languages to 81 countries. A third pic-
ture, A Nation in Torment, showing
liow the revolt was ruthlessly sup-
pressed, is being readied for early 1957
release, as are two films about Hun-
garian refugees.
Archives Request That
Came Too Late
In line with an official resolution by
the National Audio-Visual .Associa-
tion urging support for the audiovisual
archives project sponsored by tlie Na-
tional Education .Association's Depart-
ment of Audio-Visual Education, Don
VVIiite, NAV.A Executive Vice-Presi-
dent, wrote to Mrs. C. R. Reagan
suggesting that her late husband's files
would be of major interest to historians
of the AV field. .Mrs. Reagan's response
to VVm. F. Kruse, archivist of the proj-
ect, was that the request had unfor-
tunately come too late. The files had
been destroyed.
The loss of the Reagan papers can
never be made up. This loss, like those
suffered in the destruction of the files
of other giants of our field— Thomas E.
Finnegan, William H. Dudley, George
Kleine among them — can only be min-
imized by vigorous cooperation on the
part of the whole field to prevent sim-
ilar losses.
Everyone who knows such a veteran
siiould make it his personal responsibil-
ity to help preserve this source mate-
rial. Correspondence concerning pos-
sible accessions should be conducted
witii Wm. F. Kruse, DAVI-NEA Archiv-
ist, 45 Ingleside Shore, Ingleside, 111.
176
EdScreen & AV Guide — April, 1957
New S&m£mu Audio-Visual blind
keeps out 30 times more daylight!
'"•^^SIAK;
AUDIO -VISUAL
BLIND
Field tests just completed by a leading inde-
pendent testing laboratory* show that the
new Flexalum Audio-Visual Blind keeps out
30 times more daylight than a fully-closed
conventional blind. With the flick of a cord,
it turned a sunny classroom into a dark audi-
torium— easily meeting the requirements of
the Illumination Engineers Society for mo-
tion -picture theaters! (Even with an opaque-
type projector, the image was reported
"clear, sharp, with good color"). Here, at
last, is the blind that meets your daily class-
room needs for audio-visual instruction at
a moment's notice.
''Complete 20-pa9e report of tests conducted by U.S. Te'ting Compony sent on request. Write to; Hunter Douglas
Aluminum Corp. Division of Bridgeport Brass Company, 405 Lexington Avenue, New York 17, N.V. Dept. ES-4.
EdScreen & AV Guide — April, 1 957
FLEXALUM DRAW DRAPERIES
FLEXALUM ALUMINUM AWNINGS
FLEXALUM VENETIAN BLINDS
FLEXALUM AUDIO-VISUAL BLINDS
177
editorial
Dissatisfaction
^^The decision to change is based upon dissatisfaction.
This decision is not only the first
but the ntost important single aspect
of the change process."
If I were challenged to pick out the most important
words from DAVI's 1957 Washington Conference, here
are the ones I'd choose: "The decision to change is
based upon dissatisfaction."
Now I hope that Dr. Stephen M. Corey, Dean of
Teachers College, will not think I have done an injus-
tice to his thinking by thus quoting just a part of one
of his sentences. But this small part was to me the very
heart of his most significant keynote address. His
handling of the topic, "Changing Professional Prac-
tices: The Process," reached deeply for fundamental
principles. What could be more fundamental and
significant for an audio-visual leader or administrator
than consideration of just what it is that causes people
to change.
Every day, and at every turn, the audio-visual leader
is concerned with changing people. He's trying to
convince a decision maker there must be an increased
appropriation for audio-visual activities. He's trying
to lead an instructional supervisor to change his atti-
tude toward the use of audio-visual materials. He
wants the educational and other leaders of the com-
munity to work together for an educational television
station. In working with teachers he's trying to bring
about change in the quantity and quality of their use
of audio-visual materials. What causes people to
change?
It was good once again to hear Dr. Corey addressing
an audio-visual meeting. His unusual ability to single
out really fundamental problems and, using under-
standable language, to discuss these problems in rela-
tion to sound principles of psychology, always results
in a unique and highly valuable contribution. This
time was no exception. Here was a really stimulating
keynote.
The process of bringing about change is more than
using persuasive words. It is more than just telling
the story about audio-visual. It is more than just tell-
178
ing people of the importance of audio-visual materials
to effective teaching. Getting support for an audio-
visual program is also more than just getting people
to respect and like the person who is responsible for
the program. Changing people in favorable ways so
that good audio-visual programs will develop is not
a simple task.
"The decision to change is based upon dissatisfac-
tion." Furthermore, "this decision is not only the first
but the most important single aspect of the change
process." In other words, then, if my superior is going
to change the appropriation, and provide more audio-
visual funds, he must become dissatisfied — as I am —
with the amount now appropriated. It is my task to
help the school principal to become dissatisfied with
the facilities provided for using audio-visual materials
in his school so that he will scream and insist upon
change. It is my task to demonstrate to the people of
a community how unfortunate they are not to have the
advantages that educational television brings to the
people of other communities. It is my task to help
teachers become dissatisfied with the way they are
teaching so they will change their methods and per-
haps give greater attention and emphasis to the use of
audio-visual materials in their teaching.
Dissatisfaction is but the first step in the change
process. But it is an essential first step. Once there is
dissatisfaction, there will be a readiness to change and
to improve. It is at this point, then, that others will
be most ready to be persuaded and convinced about
audio-visual. First, dissatisfaction, then the presenta-
tion, followed by — we hope — conviction and change.
Thanks again. Dr. Corey, for your stimulating
thoughts; and please don't wait so long between the
times you speak to us.
P^iul e. Reeh
EdScreen & AV Guide — April, 1 957
How to use a classroom tool
to win friends and influence parents
PTA again ! But what a pleasant evening, with your story well
told, well received.
To you it was another "regular" Kodascope Pageant Pro-
jector performance. Setting up and threading were easy. That
reverse switch let you start with the picture — no distracting
focus frarnes. Screen images were sparkling; sound, clear —
with minimum projector noise to take attention away from
the real show.
You had no worries about the projector being ready to go.
You knew you could depend on the Pageant.
It was a pleasant and rewarding meeting.
Perhaps you've been missing out on the important benefits
that only the Kodascope Pageant 16mm Sound Projector
offers. If so, see a nearby Kodak Audio-Visual dealer. Let
him give you the full story on :
1 . Simple setups with folding reel arms, printed film path,
single-switch reversing.
2. Extra-bright pictures from the Pageant's Super-40 Shutter.
(It puts 40% more light on the screen at sound speed than
ordinary shutters.)
3. Clear, true, comfortable sound — With a Pageant you
get a sound system — tone and volume controls, baffled
speaker, fidelity adjusting lever.
4. No more worries over breakdown or maintenance due to
improper oiling. Pageants are permanently lubricated at
the factory. And you have a choice of three different
models, one exactly suited to your showing requirements.
Let a dealer demonstrate. Or write for literature giving full
details. No obligation either way.
4-111
EASTMAN KODAK COMPANY • Dept. 8-V, Rochester 4, N. Y
Pleate tend me complete information on the new Kodascope PAGEANT 16mm Sound Projecton,
and tell me who can give me a demonitration. I understand I am under no obligation.
NAME ^TITIE
0R0ANIZAT10N_
STREET
CITY
(Zone)
_STATE_
EdScreen & AV Guide — April, 1 957
179
Here is a helpful guide to
HOW
The wonder — and dismay — of hearing one's own voice as
others heor it con help o child improve his speech habits.
Fieldtrip sounds can be preserved on tope for classroom discus-
sion later. Recorded sounds (and pictures) make it possible to
relive fieldtrips.
TODAV there are undoubtedly few
school teachers who have not heard
of the tape recorder as a teaching
aid. Many have had experience in ac-
tually operating a recorder, either at
home or in the schoolroom itself.
But how many of these — not to men-
tion those who have never seen a re-
corder demonstrated — are aware of its
wide range of possible uses as a "teach-
er's helper"?
The answer probably is "too few."
Nor is the answer today far different
than it was several years ago when
Gwen White Geer reported on the
status of audio education in American
elementary and secondary schools
(summarized in Audio-Visual Guide,
December 1953).
At that time, Miss Geer discovered
that "Education of prospective teach-
ers for audio-visual competencies was
not satisfactory," and that audio educa-
tion in particular "has been neglected
in tlie study of instructional materials"
for teachers.
"Techniques for selection, prepara-
tion, utilization, and evaluation have
not become a part of teacher or direc-
tor preparation," she concluded.
.\nd the situation today remains
about the same, not only for the
teacher whose audio-visual education
was needlessly neglected and who now
finds a tape recorder available for her
use, but also for the teacher whose col-
lege training was completed before
audio-visual aids appeared and who
also finds that she has access to a tape
recorder.
llotc to me is the question. At pres-
ent, it would seem that short-term
education in the use of the tape re-
corder is most practical — at least until
long-term, as well as in-service, train-
ing programs are more widespread.
One of the pioneer efforts along
these lines is a 58-page booklet, "The
Tape Recorder in the Elementary Class-
room: .\ Handbook of Tested Uses"
(available from the publisher at 25c
a copy).*
This book is especially designed to
meet the "what-to-doand-how-to-do-it"
•F.ducational Division, Minnesota Mining
S: Manufacturing Company, St. Paul 6,
Minn.
180
EdScreen & AV Guide — April, 1 957
rO USE THE TAPE RECORDER
problems of grade-school teachers who
have had neither formal nor extensive
training in the classroom possibilities
of the tape recorder.
In language for the beginner, it sug-
gests more than three dozen tested uses
for the recorder as an elementary teach-
ing aid. These are classified by subject
— for example, "Reading (Voice Dis-
cussion and Analysis, Reading Readi-
ness, Reading Development, Parent
Conferences, etc.)," "Creative Dra-
matics (Recording Skits and Playlets,
Puppet Plays, Establishing a Dramatic
Workshop, Class Play Try-Outs, Pan-
tomime, etc.)." A sample "use" reads:
Introducing New Sotigs. Teachers who
(ind it difficult to introduce new songs can
be helped by having a music supervisor
make a tape recording. This can be played
until the song is learned. At first the chil-
dren listen and later they sing with the
recording. Finally they have the pleasure
of making their own recording of the song.
In a section on ".Audio-Visual Tips,"
suggestions are given for coordinating
silent films, slides, and filmstrips with a
running commentary on tape.
The "General Information" section
takes up such pertinent matters to the
school use of tape recorders as "Tape
Recording Libraries" and "Tape Re-
corder Clubs."
■Say the editors in their preface: "Al-
though there has been an abundance
of articles in educational periodicals
covering many uses of the tape re-
corder in the elementary school class-
room, this is the first time these uses
have been systematically catalogued
and presented as a whole."
The booklet makes the point that
the tape recorder is not a substitute
for the teacher, but that tape recording
can be to the student's ears what black-
boards have been to his eyes.
Many candid photo illustrations in
the book show teachers, children, and
parents engaged in the processes de-
scribed.
Recording "oldtimers" brings local history to life. Those who can't visit the classroom can still be brought into the classroom.
Pictures courtesy Minnesoto Mining and Monufoctuting Co.
EdScreen & AV Guide — April, 1 957
181
The Oak Park-River Forest League of Women Voters
makes good use of the tape recorder
LWV TAKES TO TAPE
by HAZEL HANSON
IT WAS DUTY rather than inspira-
tion that brought members of the
radio committee together one warm,
humid evening to set up a schedule of
programs to begin in October. Even
high-minded personnel of a League of
Women Voters' committee wilts under
the vagaries of Illinois weather. But
who can determine when or where the
seed of an idea may germinate and
grow. It was on that evening a plan
came to birth. The idea was not orig-
inal, but old and tried. However, it
was new to our experience in broad-
casting and the committee played with
the idea enthusiastically as with a
bright, exciting toy. Plans for a serial-
ized educational soap-box opera grew
and flourished. "At Home With the
Herricks" took shape and form.
Voter education has been the re-
sponsibility of the League of Women
Voters for over thirty-five years. In
its quest to enlighten people to the
obligations of self-government, the
League reaches out to use every pos-
sible channel of communication.
Radio, of course, is a powerful in-
strument for public enlightenment
and Leagues everywhere attempt to
make full and effective use of broad-
cast time. Committees pour their re-
sources into programming.
Once a week for three years, the local
radio station had allowed free time,
and Leaguers here had produced an
assorted variety of live informational
programs. There had been no special
continuity or format. Speakers and
panelists had been presented, inter-
views held, skits dramatized. However,
the programs failed to capture "the
eager ears of a listening community."
We talked to ourselves or the three
hundred members of the local league.
The broadcasts did not help to widen
the political vision of the woman next
Mrs. Hanson is a past president of the
Oak Park-River Forest (Illinois) League
of Women Voters and is now chairman
of the League's radio committee.
door or her neighbor across the street.
In their desire to escape the tedium of
household routines, these ladies re-
mained tuned for entertainment. So
the committee pondered entertainment
techniques, and it was decided that for
laywoman appeal we'd apply sugar-
coating to our informational material.
Educational soap-box was a fresh ven-
ture. We admitted to lack of profes-
sional know-how, but not to courage.
Here was a challenge to develop new
skills.
Our need was a tape recorder. We
felt entertainment qualities would be
improved with the dramatic voice bal-
ance of both sexes. At 10:15 in the
morning there is a scarcity of men.
Husbands are off on practical pursuits.
It is only after work hours that design-
ing wives can activate their other
talents. Theme music and sound ef-
fects are difficult and nigh impossible
for amateurs to introduce and accom-
plish without full cooperation at the
studio. Recording at home allows time
without pressures to devise, rehearse,
and perfect these extras.
In support of the program, the Board
voted appropriations for the recorder,
and the committee set about to learn
how to capitalize on this electronic
genius whose capacity to reproduce is
fantastic. We learned by doing. Be-
fore the season of broadcasting termi-
nated, "At Home With the Herricks"
had beamed forth simply and light-
heartedly with lessons in government,
information on issues, and persuasive
appeals for responsible citizenship.
The recorder took up residence at
the home of the chairman. Her home
became the Recording Center, and the
recorder, the conversation piece. For
weeks everyone who called wanted the
new machine explained and their voice
recorded. With no encouragement the
head of the house naturally and pos-
sessively took over the role of techni-
cian or engineer. He visited and had
consultations with the engineers at the
broadcasting station. He tuned and
tested. He edited and spliced. As our
young son played the part of Bob Her-
rick, the radio assignment developed
into an absorbing family project, and
one from which we all profited im-
measurably.
Many prominent and busy persons
participated, and this helped to pub-
licize and establish the broadcast as a
community imdertaking. The Village
Manager, the Director of Finance, the
Superintendent of Parks, the Director
of the Community Welfare Council,
candidates for the Illinois Assembly,
the Director of Playgrounds and Rec-
reation, the seventh-graders in one of
our schools, the Camp Fire Girls, the
Cub Scouts, the Girl Scouts — all coop-
erated with fine spirit. One reaction
has been typical of all persons, great
and small, who have taken part. .\\\
have been vitally interested to hear
them.selves on tape. We'll remember
one little girl who giggled self-con-
sciously as she listened.
The night we acted as hosts to the
four candidates to Congress was per-
haps the highlight of many interesting
evenings. That tape was used by three
radio stations in this congressional dis-
trict. It was also listened to in a radio
workshop at the national convention of
the League of Women Voters. The re-
corder travelled with the delegates to
that Convention. Later in reports to
the membership, it offered some excel-
lent recording of interviews with con-
vention "Vips."
Our tapes have been used by other
Leagues in the state. One was sent as
an entry in a national contest to re-
ceive, not a monev prize, but an hon-
orable mention. The tapes have been
played before clubs and other organi-
zations. Community leaders have
found them helpful in stimulating dis-
cussions. After a broadcast on a school
bond issue a call was received from a
church group. The tape with the re-
corder was brought to the meeting.
The recorder is used also outside
the area of radio. When Frayn Utley
spoke before a League meeting, her
splendid talk was recorded and can
182
EdScreen & AV Guide — April, 1 957
now be heard by those who could not
attend. One Leaguer, a member of the
Municipal Zoning Board, has buih an
excellent progam on local conservation,
using slides and a projector with the
narration on tape.
Scripts are read in taping most of
the programs, but not all. One excel-
lent program with fifteen-year-old
Susan Herrick at her church youth
group meeting was spontaneous and
unrehearsed. The young people ex-
plored the problems of delinquency
and community resources for youth.
Beyond the boundaries of League
membership, "At Home With the Her-
ricks" caught the imagination of many
listeners. The four Herricks have been
talked about as if they were flesh-and-
blood personalities. Their viewpoints
on world trade, civil liberties, and con-
stitutional revision have been quoted
and mulled over. The program created
interest and good will. Our fan mail
was never a burden, however. The
greatest response came after the
Thanksgiving program when relaxed
around the fire, the Herricks voiced
their reasons for gratitude. Jim said,
"Remembering all the comforts of our
daily living, I want to tuck in some
appreciation for the men and women
who have helped to make this earth a
treasure house of countless good things.
I am grateful to all the workers, the
builders, the inventors in the world."
The script writer must have had the
tape recorder in mind.
They used to do it this way
Above you see the cast of one of the Oak Park River Forest League's radio
programs broadcasting live over a local station. It was difficult getting the
cast together lor the morning broadcast — especially the men. Today the
League tapes its radio programs at the home of the radio chairman — as
shown in the picture below. Recording at home during evening hours
allows time without pressures to devise, rehearse, and perfect the programs.
Now they do it this way
EdScreen & AV Guide — April, 1 957
183
"I can't see how you can run a modern school
without an intercommunication system."
says ROBERT L. GREGORY
INTERCOM AT WORK
Constant voice contact between teachers and students and the
central office is maintained through a sound system such as is
installed in St. Bernard's School in Madison, Wisconsin.
G. L. Ritter, principal of Mitchell Junior High School, Racine,
Wisconsin, topes on educational radio program on the school's
studio-type tope recorder for later transmission to selected class-
rooms over the console intercom system at left.
OBVIOUSLY there's no more logical
place to teach and learn the uses
of new teaching equipment than
in our schools. But in most instances,
the schools have to learn of the need
first.
This is well illustrated by the case
of the Theodore Roosevelt elementary
school (kindergarten and grades one to
six) in Racine, Wisconsin. The equip-
ment: a sound intercommunication
system.
As a result of his experiences in the
military service, Robert L. Gregory
was convinced of the necessity of an
intercommunication system in every
school. Gregory had served for two
years as infantry instructor at Fort
Benning, Georgia, helping to produce
some 40 training films during that time.
He also instructed instructors in how
to use them.
"As a teacher in the Racine school
system I had seen the value of audio-
visual equipment in education before
I went into service," recalled Gregory,
who emerged from the infantry as a
full colonel to become principal of
Roosevelt. "I was thoroughly sold on
it when I came out.
"I can't see how you can run a mod-
ern school without an intercommunica-
tion system. The object is not to
replace the teachers but to help them;
to enrich the educational offerings to
the children; to do a better job in the
same period of time."
Although Racine's school system is
progressive, the board, lacking the ad-
vantages of Gregory's wartime experi-
ences, was unwilling to expend money
on an intercommunication system for
Roosevelt until it had reasonable proof
of the need for it.
Fortunately for Gregory, Roosevelt
has an active PTA. When it learned
what he wan'ted, it held two three-day
carnivals in successive years which
raised in excess of $8,000. That was
enough to install a sound-system con-
sole specifically designed for use in
schools. There was enough left over
for Roosevelt to acquire a tape re-
corder.
"In this way we pioneered the use
of sound systems in schools here," re-
flected Gregory. "Since then they've
been put in all the schools in Racine."
Roosevelt is well equipped with
IR-d
EdScreen & AV Guide — April, 1957
Robert L. Gregory, principal of the Theodore Roosevelt elementary school in Racine, Wisconsin, brrodcosts a message to teachers
and students vio the school's consoU sound system. Chimes and the tape recorder (at left) as well as the radio ond record player
built into the console ore important ports of the school's audio-visual equipment. (All photos courtesy Webster Electric Co.)
audio-visual aids to help its 18 teacliers
educate its 585 students. In addition
to the tape recorder, it has eight rec-
ord players, two 16mm and two 35mm
motion picture projectors, an opaque
projector and a slide projector.
"All the equipment gets good use,"
Gregory observed. "But we still do not
have enough. All our equipment, espe-
cially the school console intercommuni-
cation system which connects all 18
rooms, the gym, the multi-purpose
room and my office, and the tape re-
corder work hand in hand with teach-
ing.
"We found the sound system to be a
tremendous aid in administration. We
immediately removed our old buzzer
system. The buzzer system and a tele-
phone system connecting every room
are obsolete. As a paging system it has
1,001 uses and is extremely efficient,"
Gregory continued.
"For one thing, we've eliminated the
use of messengers. The saving in time
there alone is enormous. Still we do
not have 'snoopervision' since the prin-
cipal cannot eavesdrop on what is go-
ing on in any room without the consent
of the teacher and class. A simple on-off
(Continued on page 202)
School console sound systems such as this one installed in the
Perris Union High School, Perris, California, ore simple
enough to operate so that students con use them.
EdScreen & AV Guide — April, 1 957
185
by BESSIE LEE CAMBRILL
THE PARKHURST RECORDS
Window to the Child's Mind
Perhaps there are some who do not
know the Helen Parkhurst recordings.
If so, read on! If you do know the re-
cordings, then refresh your memory
and gain new insight into the child's
mind and Miss Parkhurst's talent. The
following account is reprinted from a
handbook to accompany the recordings,
titled "A Window to the Child's Mind."
Information about both the handbook
and the recordings may be secured from
Alpark Educational Records, 40 E. 88th
St., New York 28, N. Y.
WHILE Helen Parkhurst was carry-
ing on her conversation with chil-
dren in the radio program "The
Child's World," she generously made
available some of her recordings for
experimental use. In graduate classes
and seminars in "Child Development
and Elementary Education" at the De-
partment of Education, Yale Univer-
sity, and to some extent with parent
groups, I have used these recordings
in a variety of ways. Some of these are
noted here as suggestive for the wider
audience which, fortunately, is now to
have access to the records.
My students were, for the most part,
experienced teachers of children, school
supervisors or administrators, college
teachers of child development or ele-
mentary education in liberal arts col-
leges and teachers' colleges, or those
who were preparing for such positions.
A few were Divinity School students.
Many qualified as parents as well as
professional workers.
Since everyone who shares responsi-
bility for the guidance of children,
whether in home, school, church, or
community group activities, needs the
fullest possible understanding of chil-
dren, all my students were concerned
with problems of how children grow,
develop, learn; how they are alike and
Dr. Gambrill xvas formerly head of the
Department of Elementary Education
at Yale University.
how they vary at the same and at dif-
ferent ages; how they think and feel
about themselves, and their experiences
with things and people, both other
children and adults; how they respond
to various kinds of emotional atmos-
phere and to different kinds of treat-
ment, and the like. For the study of
these problems we utilized direct obser-
vation of individual children over a
period of time, observations of groups
under varying conditions, the research
of specialists in the field, and the ex-
perience of the group itself. When all
is said and done, the exact knowledge
in this field is both incomplete and
piecemeal. Especially as to how chil-
dren think and feel about many of
their experiences, what their inner
world is like, there is little help avail-
able through the usual channels of
study. We welcomed the Parkhurst
records, therefore, both for their con-
tent and for their methods, as a new
and fruitful approach to some of these
problems.
In using the records it was impor-
tant to clarify for listeners the purpose
and the conditions under which the
recording was done. Always, Miss
Parkhurst was seeking insight into the
thinking and feeling of the children
about some specific experience: lying,
stealing, conscience, prayer, creative
activities, learning at home and at
school, anger, mischief, criticism, dis-
cipline, and the like. The questioning
could never be exhaustive; the pro-
gram on the air allowed only about
twenty-eight minutes for discussion.
Furthermore, too great pressure on the
children could drive underground the
very responses sought; spontaneity was
essential.
The children did not know in ad-
vance what topic they were to discuss.
This was an important item of informa-
tion for listeners, essential for valid
interpretation of what ' they were to
hear. Fortunately I had observed Miss
Parkhurst and the children in one of
the discussions, "Conscience," from
start to finish, and could give personal
reassurance on this and other points
involved in the recorded discussions.
The ages and other facts about the
children participating in a given dis-
cussion were important for listeners.
Two further conditions of major im-
portance in determining the way chil-
dren responded to the questions were
pointed out. The most crucial of these
was the friendly, permissive, yet objec-
tive attitude of Miss Parkhurst toward
whatever the children offered. Clarity
of meaning was sought but no moral
judgment was indicated by word or
tone or expression of the discussion
leader. Her purpose was to find out,
not to admonish.
Another important condition was
the absence of people in the room
other than the immediate participants.
.Although the children knew they were
going on the air, they seemed uninhib-
ited by these distant listeners. Their
utter frankness about their innermost
thoughts and feelings almost certainly
would not have occurred with an audi-
ence present in the flesh. Frankness
was probably furthered also by the
tempo dictated by the time limit, which
demanded such concentration on the
questions raised that any concern about
what the distant radio listeners might
think was crowded out of consciousness.
Records were never used haphaz-
ardly. I used them only as they related
to the class work in progress. They
were chosen for presentation as they
fitted into topics under discussion and
were related to, but supplemented by,
observation and research reports. In
addition to the kind of orientation de-
scribed above, careful preparation of
students for listening was made before
a record or a series of records was
played. The specific character of the
preparation varied with the instructor's
purpose in using it at that particular
time. So my own purpose had to be
clearly defined to direct students' at-
tention to the focal questions raised,
and the children's thinking and feeling
as revealed by their responses; to the
leader's techniques as they affected
children's responses, and the like.
Sometimes a record or a series of
records was used as a springboard for
discussion to be followed by further
study and observation. Sometimes the
record was most effective as a culmina-
tion following the use of data from
other sources. Sometimes records were
introduced as specific questions arose
relevant to the larger problem under
discussion. The choice depended upon
the over-all teaching plan. Always the
question was, "At what particular point
will the reproduction of the children's
own words and the inflection of their
voices bring the topic most alive?" as
they discuss "How We Learn," or
"Creating With One's Hands," or
186
EdScreen &■ AV Guide — April, 1 957
"Prejudice," or "Criticism," or "Con-
science."
Because children were speaking
about questions which concerned them,
their words were a challenge to mature
students to question; aroused their im-
pulse for further study, observation,
research, on their own part.
Following listening, discussion was of
major importance in the use of the
records. When students came to the
listening period with hypotheses as to
what questions might be raised and
how children were likely to respond,
comparison of what actually happened
aroused the keenest interest. They
never failed to note moments of rare
insight on the part of individual chil-
dren; insight into their own behavior,
or of adult feeling and behavior. Some-
times a child's vivid comment of how
he felt as he shaped clay, or as he
"argued" with his conscience, gave a
swift glimpse into the child's world
that no scientific treatise could rival.
Questions were always raised about
the children's fluency and their vocab-
ulary. Differences in ways of thinking
about questions under discussion were
noted with their implications for varia-
tions in cultural background. The dis-
cussion leader's technique was a matter
of major interest: the skill revealed in
holding to the question under discus-
sion, without loss of spontaneity; in
maintaining a friendly attitude without
loss of objectivity; in trying to help
children clarify their meaning without
putting words into their mouths; in
giving each child a chance to talk with-
out over-running the time limit. The
question of the value of permissiveness
as a teaching technique, a guidance
technique, a research approach fre-
quently arose for discussion. There was
comment, too, on children's relation-
ships to each other in the atmosphere
created by the leader's attitude. While
children do at times parrot each other's
responses, more typically they agree or
disagree thoughtfully and courteously,
and explain why. There was frequent
comment on how much the children
were learning from each other as the
discussion proceeded.
The outcome of using the Parkhurst
records in graduate courses cannot be
completely isolated from the use of
other materials in a total teaching pro-
gram. But, this approach does offer
unusual challenge and has a unique
value of its own. It opens up a new
field of research and stimulates indi-
vidual exploration both in the class-
room and in the laboratory. This, in
addition to the direct contributions it
offers to parents and teachers in under-
standing the children's inner world of
thought and feeling.
Quotations from the recordings
From "Creating with One's Hands"
Parkhurst: "What is the difference between the kind of a feeling that
you have in your head and the kind of feehng that you have in your hands?"
Stephanie: "Well - in your head, you're thinking about it."
Parkhurst: "Well, do your hands have any feeling besides being — sticky
or wet or — ?"
Stephanie: "Well, they're -. They get very excited. And they keep going,
and have a lot of power in them. Energy from your head."
From "How We Like to Learn"
Parkhurst: "Would you like a strict teacher, or would you like a teacher
who isn't strict? Or what kind of a teacher would you like, Loren?"
Loren: "Well, in a way the strict teacher would be better, because if you
have one that's easy — you would never learn to be good."
Peter: "I think the strict teacher is good in some ways, like in teaching
you work; I mean she'll drill the work into you. But you won't enjoy doing
the work. And it luon't stay with you!"
From "The New Baby — and Sex"
Parkhurst: "And if you had a hard time asking your parents, you prob-
ably are not going to ask somebody else, are you? So what do you think is
the best thing to do, Reid?"
Reid: "Well, I think you should ask your parents about it. I think almost
everybody here wants to do it — wants to know about it — but, they just
haven't asked their parents right out. I think if we did that, the parents
would answer."
Parkhurst: "Don't you think the parents might welcome the opportunity
to tell you and say, 'Well now, he's old enough to know'?"
Reid: "Yes ... I want to get back to the question — I'm waiting for him
(my child) to ask me, and I'm waiting for her (my mother) to tell me."
Parkhurst: "And so?"
Reid: "And so, nothing happens."
Parkhurst: "And in order to have something happen?"
Reid: "Somebody has got to go first."
Parkhurst: "And who's going to go first?"
Patsy: "I think it ought to be the parents."
Parkhurst: "If you are curious about other things, you usually satisfy
your curiosity."
Siegrun: "How would the parents know that we wanted to ask them?"
Reid: "We've got to ask!"
Siegrun: "Well, if we didn't tell them that we wanted to ask them, how
could they tell us if they didn't especially want to tell us? And if they
didn't know we wanted to know?"
From "Criticism"
Parkhurst: "Do you think that sometimes children are a little impatient?
And they say things that perhaps they don't mean?"
Anne: "Yes, I do."
Parkhurst: "Well, what kind of times?"
Anne: "Well, sometimes when your mother says that you did something
that you really didn't do — you get sort of mad and say something that
you shouldn't."
Parkhurst: "Jeff?"
Jeff: "I think one fault that practically every single parent has is they
don't like their children to talk back to them and say what they want to say."
Parkhurst: "Yes . . ."
Jeff: "If their mother says — well, 'Why didn't you do that?' And then
she doesn't give you a chance to say anything, well, I think it's very unfair."
EdScreen & AV Guide — April, 1 957
187
Use this t» start your tape exchange
TAPE EXCHANGE DIRECTORY
by RUTH Y. TERRY
The International Tape Exchange
Program was launched by Educational
Screen in October, 1954, with the help
of Mrs. Ruth Y. Terry of Muskegon,
Michigan. Its purpose is to promote
and aid the exchange of tape record-
ings between school and church classes
and groups in this country and other
countries. Mrs. Terry reports that her
own English classes have been enjoy-
ing exchanges with classes in Australia,
Sweden, Japan, New Zealand and
others.
Educational Screen & Audio-Visual
Guide, with the help of Mrs. Terry,
acts as a go-between by searching out
and publishing names and addresses of
interested persons in other countries.
The classes and groups themselves
should make final arrangements by cor-
respondence.
Following is an up-to-date list com-
piled by Mrs. Terry giving names and
addresses of schools and groups in other
countries that have expressed interest
in tape exchanges. Write directly to the
person and address given to make ar-
rangements for the tape exchange.
Mrs. Terry will be glad to help in any
way she can in setting up exchanges.
She would like to hear from schools
and other groups in the United States
who are participating in the Tape Ex-
change Program. Write to Mrs. Ruth
Y. Terry, 834 Ruddiman Ave., No.
Muskegon, Michigan.
AFRICA (tapes in English)
The Headmaster
Achimota College
Accra, Ghana, .Africa
The Principal
Gold Coast University
Accra, Ghana, .-Vfiita
The Headmaster
Premper College
Kumasi, Ghana, .Africa
Cuttington College
Suakoko, Liberia
College of West Africa
35 Ashmun St.
Monrovia, Liberia
St. Patrick's High School
Monrovia, Liberia
University of Liberia
Monrovia, Liberia
Rev. Sester, Principal
Holy Rosary Catholic School
Emekuku, Owerri, Nigeria (West Africa)
The Manager
Christ the King School
Aba, Nigeria (West Africa)
The Principal
C. K. C.
Onitsha, Nigeria (West Africa)
Queen of Holy Rosary College
Onitsha, Nigeria (West Africa)
The Headmaster
Catholic School
Amairi Omoba
Via Aba, Nigeria (West Africa)
The Headmaster
Mount Carmel School
Emekuku
Owerri, Nigeria (West .Africa)
St. Patrick's College
Calabar, Nigeria (West Africa)
AUSTRALIA (tapes in English)
Reg. J. Jackman, Assistant Headmaster
Elementary School
Kerang, Victoria,
(Address Box 19 P.O., not the school)
.Australia
P. F. Wilkin, Headmaster
High School
P.O. Box 34
Warragul, Victoria,
Australia
A. Sutherland, Headmaster
The Northcote High School
St. George's Road
Northcote 16, Victoria,
Australia
Mr. George M. Sterling, Headmaster
Moreland High School
The Avenue
Coburg, Victoria, Australia
BELGIUM
Miss Yvonne Benker
Rue Boverie, 465
Seraing-LezLiege
Belgium
BRAZIL (Portuguese & English)
Professor Sampaio
Escola de .Administracao De Empresas
De Sao Paulo
Fundico Getulio Vargas
Sao Paulo, Brasil
Uniai Cultural Brasil-Estados Unidos
Rua Santo Antonio
Sao Paulo, Brasil
CANADA
Mr. R. F. Thorstenson, Principal
Qualicum Beach Elementary-High School
Qualicum Beach, British Columbia
Canada
Mr. A. F. Longmore, Principal
Grand Forks Junior-Senior High School
School District No. 12
Grand Forks, B. C.
Canada
Mrs. Rosemary Gilbert
Shearwater School
Bella Bella, B. C.
Canada
Mr. G. L. Mason, Principal
Surrey Elementary Schools
School District No. 36 (Surrey)
13130 - 106th Avenue
North Surrey, B. C.
Canada
Mr. W. T. Abercrombie, Principal
Britannia Junior-Senior High School
Corner Parker Street and Cotton Drive
Vancouver 6, B. C.
Canada
Mr. James A. Girvin, Principal
The Robert Scott Elementary Senior High
School
Port Hardy, British Columbia
Canada
Mr. L. D. Marrs, Principal
Vernon Senior High School
Vernon, B. C.
Canada
Mr. R. F. Hine, Principal
John Robson Elementary School
Eighth and Simcoe Streets
West Minister, B. C.
Canada (grades 5 & 6)
Miss B. Gislason
Elementary School
Kettle Valley, B. C.
Canada
Mr. P. L. Elliott, Coordinator Audio-
Visual Ed.
Sir Winston Churchill Junior-Senior
High School
7055 Heather Street
Vancouver 14, B. C.
Canada
188
EdScreen & AV Guide — April, 1 957
Mrs. Terry reports on taping activities in Muskegon, Michigan
Mrs. Rulh leiry; Ron Zimmer, Muskegon Heights High School
Senior; Agi Henimer, German Exchange Student and a North
Muskegon High School Senior; and Bob Beegle, Muskegon Com-
munity College Sophomore, are busily engaged above in the
preparation of tapes of speeches on citizenship, which were
sent to the United States Office of Information for approval.
These tapes were an outgrowth of five assemblies, which had
been presented in Muskegon Senior High School, Muskegon
Heights High School, Western Michigan High School, Catholic
Central High School, and Muskegon Community College with
the aid of the Chamber of Commerce. The report from the
United States Office of Information stated congratulations on
the taped programs and reported such tapes were very interest-
ing and very valuable in enlightening other countries about
the "American Way of Life." These tapes serve as a direct
means of communication.
Bob Beegle, a sophomore at Muskegon Community College, is
shown above preparing his taped message to go to the U. S. Office
of Information. Bob is a pre-medical student and is very enthu-
siastic about communication with faraway lands by means of
tape recording. Bob also assists a blind student, who studies
by tape recording from the tapes Bob makes for him.
I
James Graves, a tenth grader of Muskegon Senior High School,
is telling about his school on a taped message that has now gone
with Mr. Dan Premo, a local graduate student, to Bogota, Co-
lombia. Mr. Premo plans to make contacts with schools in
Colombia so some month we hope to publish the names of
schools there which wish to send tapes in Spanish in exchange
for tapes in English from this country. Part of our tape was done
in Spanish by the Muskegon Heights High School. On another
part I placed short versions of tapes from five different countries
which I received recentlv.
Miss Agi Hemmer of Karlsruhe, Germany, an exchange student
who is attending the North Muskegon High School, is sending
tapes to Germany. Miss Hemmer is a senior in the local school
and at the same time is completing her high school course in
Germany. Since she is living with a family in my block, we have
found it convenient to tape messages for her to keep her in touch
with her school and her relatives. Agi is enthusiastic about the
International Tape Exchange Program. Having been an exchange
student last year in Sweden and next year in France, she feels
her education in all four countries is much more complete as
a result of such direct communication by tape recording.
Mr. Gordon E. Martin
Teacher-in-charge
Audio-Visual Programme
Township of York
159 Almore Ave.
Downsview, Ontario
(Prefer elementary & j. h.)
CHINA
Tarakang English College
Taipei, Taiwan, China
Mr. Nai-wei Chang, Director
Bureau of International Cultural and
Educational Relations
Ministry of Education
Taipei, Taiwan
China
COLOMBIA
Miss Hilda Uribe
Calle 59 No. 9-16
Bogota, Colombia, S. A.
(tapes in Chinese)
Mr. Abel Sierra
Colegio Americano
Carrera 22 No. 45-51
Bogota, Colombia, S. A.
DENMARK
Mr. Henning Thorsager
P.O. Box 244
Portales, New Mexico
EdScreen & AV Guide — April, 1 957
189
TAPE EXCHANGE DIRECTORY (Cont'd)
ENGLAND
The National Association of Mixed Clubs
and Girls' Clubs
30-32 Devonshire Street
London, W. I.
England '
FRANCE (French-English tapes)
Mr. M. P. Guerin
Teacher, I'Ecole de Plein Air
de Chanteloup
St. Savine (Aube)
Troyes, France
Lycee Bellevue
Ramonville St. Ague -
Toulouse, H. G.
France ^^ > y
Lycee d^'G^tcons
La rue Gambetta
Toulouse H. G.
France
Lycee de jeunes filles
La place St. Sermin
Toulouse H. G.
France
GERMANY (German tapes)
Miss Agi Hemmer
825 Ruddiman Drive
North Muskegon, Michigan
French Exchange Student of
Karlsruhe, Germany
HAWAII
Maui High School
Hamakuapoko, Maui
Territory of Hawaii
Baldwin High School
Wailuku, Maui
Territory of Hawaii
Lahainaluna High School
Lahaina, Maui
Territory of Hawaii
INDIA
The Principal, Miss Alice West
J. N. Tata Parsi Girls' High School
Opp. Juraraa Task
Nagpur 2
Bombay State
India
Mrs. Weaverhurst, Principal
Petit Parsi Girls' Orphanage
Pali Hill Basdra
Bombay, India
St. Francis De Sales Boys' High School
Residency Road
Nagpur 1
Bombay State
India
Convent of Jesus & Mary
Near Ashoka Road
New Delhi, India
Sir J. J. High School
Parsi Punchayet Building
Dadabhai Navroji Road
Fort Bombay 1
India
Petit Parsi Boys' High School
Bund Garden Road
Poora
Bombay State
India
Lady A. D. College for Women
Seminary Hills, Nagpri 1
Bombay State
India
Lady Irwin College
Sikandra Road
New Delhi
India
Central Institute of Education
Proby Road
Delhi, India
IRAN
Yasrebal Mansuri (teacher of English)
Audio Visual Center
Meshed, Iran
JAPAN (in Japanese)
Miss Tori Takaki
Institute of Educational Research
International Christian University
1500 Osawa
Mitaka, Tokyo
Japan
Mr. Kazuhiko Aoki
CA24, 313 Kamitakata-2
Nakono, Tokyo
Japan
Mrs. Mioko Yoskizawa
1184 Setagay 2-chome
Setagaya-ku
Tokyo, Japan
Mr. Massao Seki
Union of Pen Friend Clubs of Japan
.Azabu P.O. Box 1
Tokyo, Japan
Utsunnonmiya High School for Girls
Daikan-cho, Altsunomiya
Tochigi, Japan
Urawa Nishi High School
Urawa-city
Saitama, Japan
NEW ZEALAND
Mr. W. B. Harris, Supervisor of Vis. Aids
Department of Education
Wellington, New Zealand
L. M. H. Cave
(Elementary School in Hawera, New
Zealand)
J. E. Macdonald, Head Teacher
Taupaki School
Taupaki
New Zealand
OKINAWA (English tapes)
Mr. Kiyoshu Kabira
Station KSAR
Naha, Okinawa
PAKISTAN
Iffat Almas
J. M. Schools
University of Peshawar
Peshawar, Pakistan
Mr. Dadood A. Jilani
General Secretary
Pakistan .-\ssociation of Social Workers
1-F, Abyssinia Lines
Kaiachi-3, Pakistan
Frontier College for Women
Peshawar, N. W. F. P.
West Pakistan
Cantt Public High School
Nowshere Cantt, N. W. F. P.
West Pakistan
Government Girls High School
Nowshere Cantt, N. W. F. P.
West Pakistan
Cantt Junior Public School
Nowshere Cantt, N. W. F. P.
West Pakistan
SOUTH AFRICA
The Principal
Houghton Primary School
Houghton
Johannesburg, South .Africa
The Principal
Queens High School
Langermann Drive
Kensington
Johannesburg, South .Africa
The Principal
Kensing Hoer Skool
York Road
Kensington
Johannesburg, South .\frica
The Principal
Emmerentia Primary School
Emmerentia
Johannesburg, South Africa
SPAIN (Spanish tapes)
Dr. Jose Sanchez
c/o .American Embassy
Madrid, Spain
THAILAND
Ban Somdij Teacher Training School
Dhonburi, Thailand
Suanunanda Teacher Training School
Bangkok, Thailand
Petchburi Teacher Training School
Bangkok, Thailand
Mrs. Aroon Rajatanavin
1604 New Road
Bangkok, Thailand
TURKEY
Mr. Douglas O. Premo
Robert College
Bebek P. K. 8
Istanbul, Turkey
WARNINGS
(1) Don't delay replies too long.
(2) Don't overlook the fact that
mail regulations are constantly chang-
ing. Always confer with your post of-
fice. (Inquire about the gift restrictions
on tapes for certain countries.)
(3) Don't forget to insure tapes for
safer delivery. It may be necessary to
send tapes parcel post to use interna-
tional mail insurance.
(4) Don't send photographs, school
handbooks, printed materials, or any
other item in the package with the
tape recording.
(5) Don't overlook asking in your
correspondence if there are duties or
customs fees on tapes coming from the
United States.
190
EdScreen & AV Guide — April, 1957
Student's in the department of English at Florida A&M University listen to a radio
broadcast.
HOW ABOUT RADIO?
by THEODORE B. COOPER
WITH the advent of television, many
seem to feel that radio has only
a very limited contribution to
make in the field of mass media.
Granted, television has provided many
wonderful vistas and only the future
can foretell what other wonderful
things lie in store. However, radio has
its own unique contributions to make
in mass communication and in audio-
visual education. These are some of
the more outstanding of these unique
contributions:
(1) There is a wider variety of pro-
grams available on radio which can be
clearly received.
(2) Radio programs in many foreign
countries can be received clearly.
(3) The higher development of the
listening sense is possible.
(4) The higher development of men-
tal imagery is possible.
(5) Radio makes possible the pres-
entation of artists who have unusual
talent, but who may be physically of-
fensive to some.
Mr. Cooper is a professor of education
at Florida Agricultural and Mechanical
University, Tallahassee, Florida.
EdScreen & AV Guide — April, 1 957
(6) Radio programs can be produced
more economically.
(7) There are more radio sets in use
than television sets.
(8) There are more trained per-
sonnel in radio than television.
(9) The general field of knowledge
or "know-how" is presently more stand-
ardized in radio than in television.
(10) Radio reception is not gener-
ally as easily affected adversely as in the
case of television.
If teachers feel there is a legitimate
place for radio in education, these
suggestions are pointed up for its im-
proved utilization:
(1) The use of the radio in the
classroom should grow out of the needs
of the students.
(2) The teacher should be familiar
enough with radio programs to select
those best suited to student needs.
(3) The teacher should integrate the
listening experience with the unit be-
ing taught.
(4) Students should be physiolog-
ically and psychologically ready for
the listening experience.
(5) Students should be alerted as to
what to listen for; then they will study
the broadcast.
(Continued on page 203)
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I Canada: Atlas Radio, Ltd., Toronto I
191
valuation of new films
by L. C. LARSON
Director, Audio-Vmial Center
Indiana University
CAROLYN GUSS
Associate Professor, Sdiool of Edncation
Indiana llniversity
and JOHN FRITZ
Instructor, School of Edncation
Indiana UniversItT
Film reviews and evaluations on
these pages are based upon discus-
sions by a preview committee com-
posed of Indiana University faculty
members, public school teachers, stu-
dents of audio-visual education, and
staff members of the Audio - Visual
center of Indiana University.
Preview prints should be sent direct-
ly to the Audio-Visual Center, Indiana
University, Bloomington, Indiana.
HELPING JOHNNY REMEMBER
TRAINING FOR CITIZENSHIP SERIES
(Portafilms, Orchard Lake, Michigan)
II minutes, 16mm, sound, black and
white or color, 1956. $57.50 or $100.00.
DESCRIPTION
Second- and third-grade children act
out a situation which dramatizes the
problem of a boy rejected by the other
children because he is selfish, unco-
operative, and domineering and then
accepted by them when he develops a
real desire to be courteous and con-
siderate.
Against a black background, devoid
of all detail, a group of five children
lays out a town complete with streets,
houses, gas station, post office, and drug-
store. The children are busily playing
when the narrator calls attention to
Johnny standing off alone in the black-
ness. Jack, Kathy, Susan, Bob, and
Janet tell the narrator that they don't
like to play with Johnny because he is
rude, selfish, and won't take turns.
Johnny asks the question, "How can
I be nice to them; they won't play with
me?" The narrator suggests that Johnny
join the group and try to be courteous
and thoughtful. Susan gives a bad
example of being courteous when she
sticks out her tongue at Johnny and
accuses him of not trying to be polite.
The narrator draws two pictiu'es for
Johnny. One he calls Smiley, the other
Sulky. He asks Johnny with which one
he would rather play and then tells
him to look at his own face in the
mirror. Johnny manages to smile and
is invited to re-join the group.
This does not completely solve the
problem, however, for Johnny soon
forgets to remember to be courteous.
The children leave the play area when
Johnny returns to his former role. The
narrator stresses the need for really
wanting to cooperate and compares this
experience with the time Johnny first
learned to tie his own shoes. Johnny
admits that he had to practice over
and over again before he could do it
successfully.
Johnny wants to know how he can
remember. Kathy answers this question
by relating what was decided by her
family whenever one of them was in-
considerate. They decided to signal the
guilty person by touching a finger to
the forehead. The children decide to
adopt the same signal and begin play-
ing again. Every time Johnny acts
rudely, the signal is given until Johnny
eventually makes the signal himself
without being reminded. The narrator
emphasizes that one must keep trying
if other children are going to enjoy
playing with him. The film ends with
all the children having a good time.
APPRAISAL
The technique of stripping the set
of all background details and non-
essentials focuses audience attention
on the children, their problems, and
their reactions. Helping Johnny Re-
member is a socio-drama which at-
tempts to point out the necessity for
courteous behavior it one expects to
Iiave fun playing with others. The fact
that the children speak with a realistic
dialogue and are of the primary grade
level tends to improve the utilization
possibilities of this film. By using A
process of self-identification, children
can readily see themselves in the same
or similar situations and respond to the
problems presented in the film. At
times, the children are difficult to un-
derstand but the narrator clarifies their
dialogue by summarizing the feelings
of the group at various stages. Helping
Johnny Remember should prove of
interest to elementary teachers or stu-
dent teachers concerned with the devi-
ate behavior of the outsider and to
classes on the primary level discussing
how to get along together.
— O. E. Bissmeyer, Jr.
"Helping Johnny Remember" (Portafilms) dramatizes the problem of a boy rejected
by the other children because he is selfish, uncooperative, and domineering and then
finally accepted by them when he develops a real desire to be courteous and
considerate.
192
EdScreen & AV Guide — April, 1957
WOOLLY, THE LAMB
(Coronet Films. Coronet Building,
Chicago 1. Illinois) 11 minutes, Ifimm,
sound, blatk and white or color, 1956.
$55 or $100. Teacher's Guide available.
DESCRIPTION
This is the story of a small lonesome
laml) and its quest for a |)laymate.
On a farm one special day in autumn
Woolly, a little white Iamb, is born.
He is the only very little lamb in the
flock. He soon grows lonely and starts
out to explore the farm in search of a
playmate. The film follows Woolly on
his search. He runs along the fence for
awhile Ijefore venturing on farther. He
finds the rows lazily chewing their cuds
in the meadow; he finds the pigs greed-
ily eating in their pens; he finds the
turkeys pecking and gobbling as usual,
but he does not find a playmate.
Finally he wanders into the yard near
the farmhouse and discovers Tag, the
farm dog, taking a nap.
Tag wakes up, sees Woolly and
chases him back across the wide field
to the sheep grazing in the pasture.
How happy Woolly is to find that while
he was away a new baby lamb has been
born.
APPRAISAL
This delightful story should appeal
to young children. The farm animals
will interest the children, especially the
adventuring little lamb. It will catch
and hold their attention to the end.
Primary teachers should find this' film
helpful in motivating children to ex-
press themselves orally. Opportunity
for vocabulary development is provided
not only through listening, but also
through the presentation of words over-
printed on the screen in several places.
Several related activities — retelling the
story, dramatizing the story, children
dictating the story while the teacher
records it, making up similar stories,
drawing pictures to illustrate the story
— are suggested to teachers. For the
above-average group of children, the
film should provide an excellent oppor-
tunity for them to supply the narrative
when the film is run without the sound.
This film may be used profitably in the
social studies and science areas of learn-
ing as well as in the language arts area.
— Evelyn Francis
y IF YOU TEACH:
D U.S. Geography O Life Science
Q Nationol Paries G Conservation
n Bioiogy □ World Geograpliy
Your students stiould be seeing
"THE OLYMPIC RAIN FOREST"
(llmin., Color-Sound, flOOj
D Why shouid they see it?
n Where can we rent it?
D Send preview print, we might buy.
Mail coupon to OLYMPIC FILMS
6101 Fremont Ave. SeaHie 3, Wash.
^acc Tide ^(imd . ,
Here's how to double their
The TSI-Duollte 16mm movie projector gives schools
0 plus value. This projector gives outstanding audio-visual
reproduction with standard projection on any regular
projection screen.
PLUS . . . you also get high quality reproduction
when using the TV size built-in screen. No need to move
classes to specially equipped rooms. The Duolite permits
you to show films without darkening the room.
Easy for school executives to review films. No dark-
ening, no external screen! Any room big enough for a
desk is big enough for a Duolite show. For further in-
formation or a demonstration, write TODAY.
TECHNICAL SERVICE. INC.
30865 FIVE MILE ROAD • DEPT. H • LIVONIA MICHIGAN
WEST COAST OFFICE
4357 MELROSE AVE. HOLLYWOOD, CALIFORNIA
EdScreen & AV Guide — April, 1 957
193
FOR THE FORWARD LOOK . . .
3
timely films for
Art:
SCHOOL AND FAMILY ART
A film series by Fronk Bach, Art Education
Department, University of Wisconsin,
to inspire elementary school youngsters.
1. ART BEGINS AT HOME
Children create designs by printing
with vegetables, painting with brushes,
making murals, finger painting.
2. BOY CREATES TOY
A small boy designs and creates his own
airplones and sailboats, using scrap
materials.
3. HOLIDAY ART
Creative ways of making Christmas tree
ornaments, Valentines, place cards, center-
pieces, holiday pictures.
Each Film 5 Minutes Color
Sole $60.00 Rent $3.00
Series of 3, Sole $165.00
Order your prints today.
Write for free catalog!
^^ BAILEY FILMS, INC.
6509 DE LONGPRE AVE. HOLLYWOOD 28, CALIF.
FOR YOUR CLASSROOM
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ROGER WILLIAMS:
FOUNDER OF RHODE ISLAND
(Enryclopaedia Britannica Films, Inc.,
1 150 Wilmette .Ave., Wilmette, Illinois)
28 minutes, 16mm, sound, b&w. 1956,
$150. Teacher's guide available.
DESCRIPTION
This film portrays the conflict be-
tween Roger Williams and the religious
intolerance of the Massachusetts Bay
Colony, showing how a group of those
Puritans who came to the New World
seeking freedom of worship refused to
extend this freedom to those of differ-
ent beliefs. The film shows how Wil-
liams arrived in Boston and was offered
the post of Teacher in the Boston
church. Williams explains that even
though he had trained for the ministry
at Cambridge he had refused to accept
orders in the Church of England be-
cause of its similarity to the Roman
Catholic Church. In Boston he finds
that even though the Puritans left
England to escape persecution at the
hands of the Cliurch, they are still
associated with it. Williams does not
feel he can accept a post in a church
not completely separated from the
Church of England.
Since his views bring him the dis-
pleasure of the Boston leaders, Wil-
liams leaves to find a place where his
beliefs are acceptable. The film traces
his moves, first to Salem, then to Plym-
outh Plantation, and back to Salem.
Each community selects him as Teach-
er, but in both places the influence of
Boston is so strong that he moves to
keep from bringing the wrath of the
large upon the smaller settlements.
It is during his second stay in Salem
that Williams' teachings cause the lead-
ers to bring him to trial before the
General Court of the Bay Colony.
Though he realizes the possible punish-
ment, Williams refuses to recant; in-
deed, he uses the trial to present a full
view of his beliefs to the leaders of the
colony. These include such new ideas
as: the charter from the King does not
give the colonists the right to take lands
from the Indians; civil government
must be separate from the church; and
an individual must be free to worship
or not to worship as his conscience
dictates.
For these new and dangerous teach-
ings Williams is banished from the
colony and seeks shelter among the
Indians of Rhode Island where he de-
termines to found a place "where no
man need fear the whip, the prison,
or banishment for conscience' sake, a
place of freedom and liberty."
APPRAISAL
The committee felt that this film
does an excellent job of showing this
PRINTING
PROCESSING ' RECORDING
All 1 6mm motion picture
and 35mm slide and film
strip service — radio transcriptions
y^.
FILM SERVICE
^7!t^ FILM PRODUCTION
224 ABBOTT ROAD
EAST LANSING, MICH.
Contemporary Films proudly presents
THE MAGIC FIDDLE
In Glorious Color with the Xonceoian Ballet Co.
A delightful ballet film based on a Nonvegian Fali7
Tale of a peasant boy who is given a 'magic fiddle' by
a beggar whom he befriends and is able to accomplish
many wonderful feats.
15 min. Rentol: $7.50 Sale $150.00
CONTEMPORARY FILMS INC. Dept. ES
13 East 37th St. New York 18, N. 1.
Mil 4-0204
HEIDENKAMP
BIRD FILMS
Pnidiir^r A niitrlbutot Bastem BeprMCoUtiM
HEIDENKAJiAP ALBERTSEN
NATURE PICTURES DISTRIBUTING CO.
538 Glen Ardni Drlva 1105 Park Avmiim
Pittsbmgh 8, Pa. New York 2S, N. Y.
ROCKS AND
MINERALS
1 reel, elementary-jr. high film
award film — Boston Film Festwal
— Cleveland Film Festival
riLM ASSOCIATES
OF CALIFORNIA
I0S2I SANTA MONICA 8LV0. lOS ANGELES 2S, CALIF
EA
194
EdScreen & AV Guide — April, 1 957
segment of Colonial history with au-
thentic settings and convincing acting.
Most of the group thought that its
greatest value would be in presenting
the idea that though many came to the
New World to escape religious perse-
cution and to find freedom of worship,
these groups did not extend this free-
dom to those whose views differed from
theirs, and often indulged in the same
persecution they had come to escape.
The narration of the film is done by
one of the trial judges, Governor
Haynes of Massachusetts. This gives
it a negative viewpoint. It was felt
that an explanation of this fact may be
necessary before showing the film to
certain groups. Social studies classes
from junior high through college
should profit from the film and other
groups interested in the history of the
struggle for religious freedom will
want to view it. The technical aspects
of the film, photography and sound,
are very good.
— Fred Williams
VILLAGE OF SPAIN
(Churchill-Wexler, 801 North Seward
St., Los Angeles 38, California) 21 min-
utes, 16mm, sound, color. $190.
DESCRIPTION
Mijas, a Spanish coastal village on
the Mediterranean, is the setting for
this social documentary film which pic-
tures something of the traditions, reli-
gion, family life, and education which
are the world of Juan Jos^. It is nar-
rated by the schoolmaster, as he ex-
plains and interprets the sights and
sounds and relationships which are the
familiar pattern of life to Juan Jos^.
The film opens in a school room
where Juan Jos^ and other young boys
are listening to their schoolmaster de-
scribe the geography of Spain and the
location of Mijas. Through the win-
dow, one sees that Mijas is an old
village, though the Moorish fort on the
hill is much older. Making a living is
a full-time affair that concerns all of
his family. One sees them cultivating
the wheat that they will grind and bake
into bread, just as they raise olives and
most of the other foodstuffs which they
eat. The family and other townspeople
are shown earning extra money wher-
ever they can by laboriously making
paper and then fashioning paper sacks,
plaiting ropes, weaving sandals, or by
marketing surplus produce and cork.
Most of the industry in Spain is handi-
crafts — there are few factories, and no
heavy industry. The film graphically
illustrates that the industrial revolution
has touched Spain but little. Three-
quarters of the people work the soil,
still there is not enough food due to
the lack of water and' irrigation, and
because of the primitive farming
methods.
The narrator states that Juan Jos6
comes from a family that eats better
than most, and that his village is blessed
with water. Life has its pleasant mo-
ments — dancing lessons in the plaza,
football games using the bladder of a
pig, and the visit of the Bishop.
One learns that most Spanish peas-
ants travel very little. The viewer ac-
companies Juan on his first visit to a
nearby town. On the way to the train
station, he and his father pass the only
car in their village. In the city, cars are
more common and Juan realizes that
there are people of wealth in Spain as
well as common people who are used
to simple living.
Family, "faith, pleasantries, and work
are tlie important bases of Spanish life.
Nothing is quite so precious to a Span-
iard as his family. The fdm closes with
a visit to the interior of Juan's home
and shows the cozy family group sitting
down to their evening meal of raisins,
dried figs, oranges, olives, and a hearty
vegetable and meat soup.
APPRAISAL
The film covers much material in an
easy and smoothly flowing manner. It
is well thought out, organized, and tech-
nically produced. The primary audi-
ence — intermediate and junior high
school students — will probably find a
personal identification with Juan Jos6.
—Wayne Howell
w
Scratches on Film
Irritate Audiences
Scratches are havens for dirt, and
refract light improperly. On the
screen, they mar the picture and may
distract attention. If on the sound
track, they produce offensive crackling.
Fortunately, scratches can almost
always be removed — w^ithout loss
of light, density, color quality,
sound quality, or sharpness.
P
I FILM PROCESSING CORPORATION
I 165 WEST 46th STREET. NEW YORK 36, N. Y
1 959 SEWARD STREET, HOUYWOOO 38, CAIIF
EERLESS
EdScreen & AV Guide — April, 1 957
195
SOUND
advice
Recent Publications
TV, Tape Recorders, and Cameras
have been the subjects of recent publi-
cations. Unfortunately, none of these
several volumes has great potential for
schools; we shall report on them none-
theless for your information.
Pin Point TV Troubles in Ten Min-
utes is described by the publisher
(Educational Book Publishing Division
of the Coyne Electrical School, Chi-
cago 12, Illinois) as a practical, quick-
answer, reference book on "TV
Trouble Shooting" for servicemen. The
book may be useful in technical classes
and in technical schools but has little
meaning from the standpoint of teach-
ers and audio-visual specialists.
Unless you own or use a Canon cam-
era, the volume Canon Photography
(published by Camera Craft Publishing
Company, 95 Minna Street, San Fran-
cisco 5, California) will be of minimum
interest other than academic. This is
a working manual of 35mm photog-
raphy with the Canon V and IVS2
cameras.
Hastings House (New York 22) has
published How to Use a Tape Re-
about audio materials
and equipment
by MAX U. BILDERSEE
carder by Dick Hodgson and H. Jay
Bullen. The greatest emphasis, how-
ever, is placed on the tape recorder as
a home instrument and business ma-
chine. Some of the applications pro-
posed can be adapted to educational
purposes and the W specialist may
wish to thumb through for ideas which
ran be used to vitalize education.
Highly technical, and therefore of
interest to gadgeteers, is Tape Record-
ers — How They Work by Charles G.
Westcott and published by Howard W.
•Sams and Company of Indianapolis 5,
Indiana.
We cannot in good faith report any
of these volumes as being essential to
the audio-visual programs of the schools
although each is interesting in the
highly specialized areas it represents.
Group Pick-ups
We've written several letters to tape
recorder manufacturers recently and
have asked them for help some of you
have requested. We asked how better
recording results might be achieved
particularly in group pick-ups. Specifi-
cally, we asked sixteen manufacturers
this question: "Can you tell us how best
to adapt school model tape recorders
for group pick-ups and for use of low
impedance microphones?"
We intend to give you a complete
report on responses in the May issue
of Educational Screen & Audio-Visual
Guide. However, you may be interested
in knowing that the Bell and Howell
Company tells us, "We find that cus-
tomers are satisfied by use of the fol-
lowing microphone mixer. It is the
Knight Compact Mixer, .Allied Radio
Catalog No. 93 s 282, which lists for
|15 and is available at a net price of
18.82. It would be necessary, if this
particular mixer is used, to remove the
present 75-MCIF connector and install
TDC part No. 84-22 ring tip sleeve type
plug. (Ed. note: This is easy to install.)
This particular microphone mixer is
desirable as no 110 volt 60 cycle AC
source is required as with most mixers
available on the market today.
"Additional microphones are avail-
able from us for the model 730 (No.
130-255) and for the 300 B microphone
(No. 188-53). Each mike has its own
gain control . . . and the customer is
allowed to use the recorder speaker it-
self for monitoring during the record
time."
The Revere Camera Company says,
". . . with regard to microphones, most
high impedance microphones can be
used with any of our tape recorders.
The input requirements of all of our
machines are approximately the same.
These input requirements . . . state
that the microphones will accept volt-
ages from 500 micro-volts to 0.2 volts.
This voltage range is wide enough that
it accepts most every type of unit con-
structed.
Modern teaching methods, like modern selling methods, call for
reliable working tools and SELECTROSLIDE gives trouble-free
operation; brightest picture on the screen, and scores of other
benefits .
From the iUNIOR to the STANDARD to the TWIN-SELECTROSLIDE
nothing beats them, built with more than 32 years of experience,
to out-perform and out-last all others.
SELECTROSLIDE is the "diamond" of fully-automatic-projectors
...nothing finer. ..nothing more enduring. ..and there is a
SELECTROSLIDE to fit your projection needs. Contact your local
Audio-Visual Dealer for demonstration or rental of SELECTRO-
SLIDE, or consult us.
Illustrated literature avoilable — no cost or obligation.
A
W Spindlier & Sauppe
▼ 220> Beverly Blvd., lo» Angeles 57, Colif., Phone:
STANDARD
SELECTROSLIDE
ESTABLISHED 1914
Dunkirk 9-1288
IdagetvI
^UNLIMITED
POSSIBILITIES'
DAGE TV
Camera Model 60.
Anyone can operaie it.
In high schools, colleges and universities all over
the U.S.A., Dagc closed- circuit TV has demon-
strated its ability to solve a staggering array of
educational problems. Find out how Dage TV can
help you. Write Dept. 74.
DAGE TELEVISION DIVISION
A 'Ihonqisoti IVoduct'
Dutudc North Amirica. write C. 0. Brandtl. Inc., 4900 Euclid Avenue. Cleveland, OltiOi.
mi
196
EdScreen & AV Guide — April, 1.957
"If you intend to use low impedance
microphones with our recorders, a
matching transformer should be ob-
tained. These matching transformers
can be purchased from radio supply
houses such as Allied Radio in Chicago.
They sell for approximately |7.50. Low
impedance microphones in general are
not necessary unless the microphone
cable length is greater than 25 feet.
Even 50 feet will only decrease the level
at the high frequency end a small
amount."
This is only a beginning. We expect
to have more answers for you next
month and perhaps we can draw valid
generalizations worthy of experiment
from this sampling of fact.
About Tape on Tape
Before we leave the tools for the
materials, we want to call your atten-
tion to a "first" that is most interesting
and appropriate. It is a sound record-
ing, All About Tape on Tape, which
discusses many factors of tape record-
ing, and then demonstrates them so
that you can hear them. There are
many good ideas on the tape and in
the profusely illustrated booklet which
accompanies it. All About Tape on
Tape is written by Jack Bayha, an
audio engineer of considerable reputa-
tion, and narrated by radio and TV
announcer Ed Condit; it is published
by Tape Recording Magazine, Severna
Park, Maryland. It can be used by the
"Dear Substitute: Here is my lesson plan
for the day. Just flip the switch."
AV supervisor to demonstrate some
points he discusses in in-service courses.
Language Recordings
Zodiac Recording Company (501
Madison Avenue, New York 22) has
produced an amusing record-booklet
combination titled "Fun with French."
It is of limited school value except for
plain fun in the lower grades.
The same publisher has produced
three more adult language recordings
which can serve for individual study
and for library purposes. These are
"Spanish as You Hear It," "French as
You Hear It," and "Italian as You
Hear It." All of these recordings are
specifically and deliberately oriented
to travel situations, offering word lists,
numbers, days of the week, months of
the year, time telling and other vocabu-
lary aids. Situations involve travel, or-
dering meals, telephoning and such.
In each instance a variety of voices,
both male and female, are heard. Fur-
ther, there is time allowed in the re-
cordings for individual or class repe-
tition of heard words and phrases.
Enunciation and pronunciation are
excellent throughout.
Each of these language recordings
offers, on one side, a recording of "The
Three Bears" and "Little Red Riding
Hood" told in the foreign language at
normal conversational speeds. The
stories, of course, are simple, but the
recordings offer excellent practice in
language comprehension. High school
classes and adult groups will find them
amusing.
"Listen and Learn French" (see
Educational Screen fc Audio-Visual
Guide, February, 1957) has been fol-
lowed by "Listen and Learn Spanish"
(published by Dover Records, 920
Broadway, New York). The "Listen
and Learn" series may be useful in
many classrooms and in library collec-
tions. These recordings too are delib-
erately oriented to travel situations and
probably are most useful for individu-
als studying alone. In addition to the
"HOW TO MAKE GOOD TAPE RECORDINGS"
A complete up-to-the-minute handbook. Clothbound
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f EdScreen & AV Guide — April, 1 957
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French and Spanish recordings, there
are also "Listen and Learn German"
and "Listen and Learn Italian," which
are similarly worthy of school atten-
tion.
Songs & Ballads
Ballads, representing the emotional
reactions of a people and a time, have
always, in my opinion, been an instruc-
tional must. One cannot teach cold
facts, mere information, common data
and expect that students thereby will
understand or even have the required
information to understand the stresses
and strains which have warped the
course of man's development.
Through many centuries the Scotch
were more clannish than they are to-
day, and they were a warlike people.
Even today there seems to be a difiEer-
ent feeling, a different air as you cross
the border from Northern England
into Scotland. "Songs and Ballads of
the Scottish Wars" (Folkways Records
and Service Corp., 117 West 46th St.,
New York 36) represents the Scots peo-
ple with honesty and vigor and is a
worthy addition to both school library
and private collections. Covering the
period from 1290 to 1745 in ballads is
no easy task, but this is adroitly and
capably accomplished in this first pro-
fessional recording by Maxwell John
Dunbar. A few of the ballads presented
are "Lord Randal," "The Battle of
Otterbourne," "The Battle of Har-
law," and "The Bonnie Earl of Moray."
Of much greater interest to teachers
and students are the "American In-
dustrial Ballads" (Folkways, FH 5251)
sung by Pete Seeger. The nature of
some of the ballads and their sources
are indicated by such titles as "Peg and
Awl," "Eight Hour Day," "Hard Times
in the Mill," "The Farmer Is the Man,"
"Come All You Hardy Miners," "Casey
Jones," "Weave Room Blues," "Beans,
Bacon and Gravy," "Seven Cent Cotton
and Forty Cent Meat," "Pittsburgh
Town" and "Sixty Per Cent." These
titles need few footnotes, yet the in-
formation on the source of the ballads
contained in the accompanying bro-
chure is complete and useful.
Certainly the parallel developments,
and disagreements, which have marked
the growth of unionism and of the dig-
nity of labor in this country cannot be
taught against the background lacking
this type of emotional exposition. Cur-
rent history classes and current prob-
lems students will find this a valuable
source of information and attitudes
and a worthwhile contribution to the
classroom.
Finally we would like to report on
Folkway's "Folk Ballads of the English-
Speaking World." The singing of Paul
Clayton gives depth to the beauty of
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198
EdScreen & AV Guide — April, 1 957
these ballads, all of which are taken
from The Viking Book of Folk Ballads.
If you have ever wondered about the
revived interest in and appreciation of
balladry, here is an opportunity to
compare the printed information as in
the text with the vibrant delivery of
the recording. Only recordings can
truthfully recreate for many listeners
the beauty of the ballad. This record-
ing offers such well-known ballads as
"The Derby Ram," "Botany Bay,"
"The Baffled Knight," and other lesser
known ballads of great interest. Schools
will find this recording a useful addi-
tion to library collections for pleasure
listening and as a model for groups
presenting ballads as well as for indi-
viduals seeking a ballad style to imi-
tate.
Ail-Around Program
In Raleigh, North Carolina, in addi-
tion to collections of recordings in the
individual schools, there is a central
collection which is available to all
schools and which, in effect, gives all
schools a valuable and varied collection
available for use. The utilization of
recordings in instruction is stimulated
through many worthy devices.
One bulletin, used with teachers of
the primary grades, is an excellent ex-
ample of this all-around program as it
is applied to the field of literature. The
bulletin says, in part, "All children
need to hear stories read aloud to them.
For primary grade pupils it is espe-
cially important. The hearing of stories
together provides a commonality of
experience that assures that each child
has familiarity with certain 'touch-
stones' of literature. The National
Council of Teachers of English pre-
pared a list of folk and fairy tales which
should be the heritage of every child
and listed them in order of choice.
All of these tales may be read and re-
read to pupils in the first three
grades. . . ."
Further in the bulletin, appropri-
ately titled "Read Aloud — Primary
Grades," is a list of these highly recom-
mended stories accompanied by a list
of the recordings which are available
as well as the filmstrips which may be
used in conjunction with the experi-
ence of listening in a group. A few of
the recorded stories available to teach-
ers in the Raleigh schools are: "The
Three Bears" (Columbia JMJ 36),
"Cinderella" (Lyric 408), "Gingerbread
Man" (Columbia JMJ 37), "Three
Billy Goats Gruff" (Capitol DC 123),
"Lad Who Went to the North Wind"
(RSA-Victor Y 356) and many, many
others. Can you prepare a parallel list
for your primary grade teachers?
This only the beginning of the audio
education program in this fine southern
community. There are radio programs
intended for classroom instruction and
additional record-filmstrip coordinated
programs for other grades. For instance,
American legendary heroes are intro-
duced at the fifth-grade level and here
too books, filmstrips and phonograph
records are listed together for the in-
formation of the classroom teacher.
Barrytnore & Shakespeare
If Shakespearian drama is your
interest, we would like to inform you
concerning four new recordings in
the field. These are all issued under
the Audio Rarities label and are "John
Barrymore in Macbeth" (No. LPA
2202), "John Barrymore in Hamlet"
(No. LPA 2201), "John Barrymore in
Twelfth Night" (No. LPA 2204) and
"John Barrymore in Richard III"
(LPA 2203). These are re-recordings
from radio programs in which Mr.
Barrymore appeared. These are each
tailored to broadcast presentation and
are compressed into hour-long pres-
entations. Mr. Barrymore was a mas-
terful performer but these discs, orig-
inally recorded many years ago as they
were, fail to demonstrate his superb
delivery. They lack the tonal qualities
which we have come to expect as usual
in the recordings we hear. We prefer,
from every standpoint for instructional
purposes, Laurence Olivier's "Richard
III" (RCA-Victor LM 6126), John
Gielgud's "Hamlet" (RCA-Victor LM
6007), and Alec Guinness' "Macbeth"
(RCA-Victor LM 6010).
•
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EdScreen & AV Guide — April, 1 957
199
beMttment
by WILLIAM S. HOCKMAN
Canning the Commentary
Is Not the Answer
Last fall Paul R. Kidd, Director of
Religious Filmstrip Production for
S.V.E., discussed briefly the pros and
cons of the sound filmstrip observing:
"Many (church school teachers) feel
inadequate for the teaching task. They
prefer teaching materials that are pre-
planned. . . . The presentation of a
sound filmstrip that has been profes-
sionally pre-planned and put on a
record seems to give a volunteer v^forker
a greater sense of security in using it."
For this producer, this and several
other considerations pointed clearly to
filmstrips with "canned commentaries."
Not so for the church educator. He
knows the educational level of class-
room utilization is primarily a coeffi-
cient of the teacher's educational com-
petency. Built-in quality in a visual
aid ought to show up in use, and it
often does, but no filmstrip can be
made good enough to make up for edu-
cational know-how, insight, imagina-
tion, and all-around classroom skill.
Filmstrips with "canned commen-
taries" are much harder to use. They
complicate the physical factors involved
in utilization, long recognized as a
prime hurdle. There are teachers who
will do a first-rate job with a captioned
filmstrip, or one with a printed script,
who will fail miserably in coordinating
all the physical factors involved in
using a sound filmstrip.
It is to be hoped that the above pro-
ducer and all others will develop acute
powers of discrimination as to what
format a given piece of material will
be given. Let us not over-do the sound
filmstrip, for canning the commentary
is not the basic answer to teacher in-
competency. That can only be cured by
teacher training and by lifting the level
of educational insight. All other meas-
ures are an illusion and a waste of
time.
Which of the Mass Media for Which Job?
How much of the money spent by
the churches is going down the drain
because the church has no adequate
criteria for selecting one of the mass
media (MM) to do a given job? Is TV
hogging the MM-dollar? Has radio
taken a back seat? Is TV, radio, and
film expenditure in balance? In the
run of a year the churches spend a
lot of money on MM and now is a
good time for the top leaders of the
church to dig into this question. Put
off for a decade, it ought not wait
much longer.
What are the ground rules for the
church to follow in the employment
of the mass media in getting its basic
jobs done? What broad principles are
being followed in the allocation of the
MM-dollar? Does the distribution of
this dollar reflect administrative tac-
tics or executive strategy and long-
range planning? Are the hucksters of
Madison Avenue selling the church a
phony bill of goods on the effectiveness
of TV while the film folks fight for
every cent they get?
Among other things, the church
preaches, educates, and promotes its
own and related causes. Which of these
categorical jobs, by the very nature of
these jobs and the nature of the various
MM, should be assigned to which
media — TV, radio, films, filmstrips,
recordings, etc.? All along the line,
from the local church to the top de-
nominational executive, decisions are
being made and money spent — on the
basis, we ask, of what criteria, of what
principles, of what findings, what rea-
soned conclusions? Do present decisions
in the employment and financing of
MM reflect personality-power or gen-
uine cerebration inider calm and ob-
jective conditions?
There is a constellation of relation-
ships which need to be isolated, stud-
ied and evaluated if the churches are
going to assign the right job to the
right mass media. The four dominant
factors are: the nature of the medium
itself; the nature of the audience; the
purpose of the communicator; and,
the nature of the message. These are
the general reference points for all de-
cisions, and they will be good or bad,
adequate or inadequate, to the degree
that these factors are appreciated and
understood as church leaders budget
the MM-dollar and assign certain parts
of the church's total job to the mass
media.
Some A-V Observations
by CALVIN DEVRIES*
I do not consider myself enough of
an expert in the audio-visual field to
write a full-fledged article for Educa-
tional Screen but I will write on some
of the questions raised recently.
Not Sold on Sound Filmstrips
I have mixed reactions to the many
filmstrips now produced with accom-
panying sound tracks on records. With-
out doubt a really good sound track
adds to the showing of a filmstrip and
in my experience adult groups espe-
cially seem to prefer filmstrips with
accompanying records. However, there
are some things to consider on the
other side of the matter.
Recordings are often mediocre, too
often characterized by the customary
electronic organ and an affected voice.
Such recordings are a liability to any
good filmstrip and the average church
with the equipment and patience
could do a better correlated recording
•Associate Pastor, Fourth Presbyterian
Church, Chicago II. Illinois.
200
EdScreen & AV Guide — April, 1957
on its own tape recorder. Beyond this,
the teaching value of filmstrips lies
partly in being able to stop with any
given frame and discuss the issues it
raises.
It is my impression that many
groups tend to consider a filmstrip a
program - type material rather than a
teaching aid, and simply run through
it as though it were a sound film. This
is quite unfortunate and quite limits
utilization potential of the filmstrip.
1 know there are institutional type
phonographs available which can be
stopped instantly and started in the
same way without distortion of sound,
but this has never seemed satisfactory
when using an accompanying record.
The particular vocabulary level of
a record also tends to limit utilization.
This is even true of filmstrips that come
with a double-faced record, one side
for use with children and the other
side for general use. I have sometimes
found that the children's side is good
for small children and the general side
for youth and adults. But in such in-
stances neither side seems quite the
thing for use in the middle grades.
Another matter I have felt in use of
records with filmstrips, on our rather
extensive use of audio-visual aids in
our Church School, is this: One of the
advantages of filmstrips is the simplic-
ity of storage and use, plus, of course,
their relatively low purchase cost. It is
possible to take a filmstrip and average
slide-strip projector into a department
or class, which has made advance ar-
rangements, and simply leave it there
knowing that one of several leaders in
the department can operate the projec-
tor without any problem.
However, when a record is added it
means either a larger piece of equip-
ment, or usually an extra piece of
equipment. Making certain the record
and filmstrip are precisely correlated
in showing creates another problem. In
a large program, where there will be
persons with limited experience, it
raises all kinds of specific problems,
often minor in nature but capable of
destroying much of the value of the
audio-visual material. As many
churches and institutions are now do-
ing, we try to transfer the sound track
from records to tape as soon as the unit
arrives. This avoids the bane of rec-
ords, scratchiness, and on the whole
makes the operation of sound accompa-
niment to a filmstrip a little simpler.
Likes Church History Series
We are finding the set of eight film-
strips. History of the Christian Church,*
an excellent teaching aid in a unit on
church history. The reading guide is
brief, considering material covered, in
each filmstrip. And for those who wish
more information, each of the eight
guides has excellent utilization sugges-
tions, chronological tables giving many
additional events and dates for the
historical period covered. There is,
also, a brief pronunciation table for
difficult names.
The set begins with the book of
Acts and continues through the forma-
tion of the World Council of Churches.
We have found that the set has a com-
paratively wide utilization and have
used it successfully with groups from
Junior-age pupils (who are included in
our study of Church history) through
adults.
The comparable series of three film-
strips. The Living Church, ' has a some-
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EdScreen & AV Guide — April, 1 957
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what different utilization, at least so we
feel. They have accompanying records
and each strip constitutes about a
twenty-five minute program. The strips
with the records pack more drama, but
do not impress us as having the same
teaching value as those from the series
History of the Christian Church. While
The Living Church filmstrips are sup-
posed to be used in sections, showing a
sequence of only thirty frames from one
strip seems to us to have disadvantages.
The records cannot be used when this
is done, and even the script must often
be re-written in part. Furthermore, the
continuity of the script is disrupted by
using only a small section of frames
from time to time.
Creative Use of Slides
Several years ago we purchased the
SVE set of twenty Kodachrome slides
consisting of reproductions of the great
paintings of the Nativity and Christmas
story. My wife and I did some research
on each picture and finally developed a
short and interpretive script. We then
took our LP record collection of Christ-
mas music, including Handel's "Mes-
siah," Christmas carols and anthems
done by the best choral groups in this
country and Europe, and made a tape
recording which correlated the script
with the music. The end result was a
forty-five minute Christmas program
which is still somewhat a favorite
around the church. This spring we
plan to do the same with a group of
twenty slides on the trial, death, and
resurrection of Jesus Christ, for use
during Lent.
CONTEST WINNERS
The Department of Administration and
Stewardship of the National Council of
Churches, at an Interdenominational
meeting of Directors of Christian Educa-
tion in Cincinnati on February 11, 1957,
awarded prizes to the winners in a na-
tional contest for the best script for a
filmstrip on "The Job of the Director."
The three winners are: First Prize, $100,
Mrs. Ray O. Johnson, First Presbyterian
Church, 26 Market Street, Iowa City, Iowa.
Second Prize. Miss Hazel Wade, Peachtree
Methodist Church, 3180 Peachtree Road,
N.E.. Atlanta, Georgia. Third Prize, Miss
Louise McComb, Highland Park Presbv-
terian Church, 3821 University Blvd., Dal-
las 5, Texas. The judges for the contest
were: Miss Mary Huey, Pasadena Presby-
terian Church, Pasadena, Calif.; Miss Ruth
Lister. Graduate School of Theoloffv,
Oberlin, Ohio: and Mr, William S. Hock-
man, Glens Falls, N. Y., who acted as
Chairman. Sixteen manuscripts were en-
tered and judged by criteria developed by
the committee. This filmstrip on the vo-
cation of the Director will be produced
this coming year, with the committee of
judges acting in the capacity of advisors
to Dr. Elmer Million and Rev. W. Ran-
dolph Thornton, of the National Council,
who will pilot it through production.
202
Mntercotn at Work
Continued from page 185
switch on the speaker microphone in
each room controls that.
"Of course, you can ruin the effec-
tiveness of such a system by using it
incorrectly," Gregory continued. "I
make a conscientious effort not to
interfere with teaching. I try to save
up messages for transmission at the end
of the school day.
"Naturally, it serves for many emer-
gencies, too. Often it will enable the
teacher to answer a call without leav-
ing her classroom. For instance, here
the fire alarm system is on a separate
circuit. If that system went out, we
could transmit the alarm through the
intercommunication network. I can
foresee giving instructions via the in-
tercom in case of any other disaster.
"In addition, it's helpful for an-
nouncements of fieldtrips, athletic
events and for directives specifying ex-
actly when the students should leave
their rooms for assemblies."
Experience with the sound system
has enabled the Roosevelt faculty to
develop some practical teaching appli-
cations, particularly in conjunction
with the tape recorder.
"There are several important out-
comes of this," Gregory pointed out.
"It teaches the child good listening hab-
its; it also teaches him good speaking
habits. We've learned that a child
usually is quite self-critical of his
speaking voice if he actually hears him-
self talking. Children like to work with
the equipment. There's a little ham
in most of them; they rarely have mike
fright.
"The equipment is in constant use.
We start each week by broadcasting
the flag salute. Almost every week we
broadcast student-prepared plays on
safety, health, manners and the like.
Occasionally we have a guest speaker
talk on a timely subject such as safety,"
he added.
"Sometimes I'll see a very fine play
being put on while I'm in a classroom.
If the teachers and I believe it's some-
thing that should be shared by the
entire student body, it's quite simple
to put it on through the intercom-
munication system.
"We broadcast many educational ra-
dio programs. In Wisconsin these are
limited largely to the university sta-
tion, WH.A and its affiliates and WLS
in Chicago," Gregory said, outlining
Roosevelt's program.
"In the fall we write Madison to get
a schedule and sample of the programs
for the year. The teachers decide what
materials they want and we place our
EdScreen & AV Guide — April, 1 957
order and work out our schedules ac-
cordingly.
"There are times when the program
doesn't fit into our teaching schedule.
For example, the class may be on a
fieldtrip at tlie time of the broadcast.
We merely make a tape recording of
the program for use at any other time.
We also record other programs of a
vital nature, when they do not fall
into the school day or fit into the
schedule, for current event classes. We
find that a .stock of 10 or 12 rolls of
tape is sufficient for our needs since the
tapes can be used over and over again.
"The sound equipment especially is
helpful in rehearsals for such events
as our annual music concert — we have
an extensive music program — and spe-
cial shows," he explained. "The stu-
dents in the show often go to the
multi-purpose room for what might be
termed their dress rehearsal. The rest
of the class listens to the rehearsal in
their home room and is ready with
suggestions and criticisms when the
participants return. The rehearsal also
is recorded so that the players can hear
themselves.
"The members of our faculty have
developed scores of ingenious ways to
implement their teaching with our
audio-visual equipment supplemented
by that available through the city's
audio-visual library. But education in
general has a way to go.
"I found the army to be far ahead
of schools in the use of AV methods.
Actually, we're now approaching the
point in this advanced form of educa-
tion that the army reached in 1943.
We're a decade behind but I think
we're beginning to close the gap."
W^hat about Radio?
Continued from page 191
(6) A discussion should be held im-
mediately following the broadcast to
check for understandings and make
plans for future activities.
In addition to the above, these hints
will be helpful for an improved listen-
ing experience:
(1) Maintain the classroom at a
comfortable temperature.
(2) Arrange the seats in a semi-circle
around the radio.
(3) Seat the students early so that
when the program comes over, the class
will be ready to listen.
(4) Be certain the station is pre-
selected and coming in before class so
that all necessary adjustments can be
made to insure clear reception.
(5) Permit the students to sit where
they choose because they will usually
sit where they can hear best.
We know that all audio-visual ma-
terials can do their individual jobs
well. Let's give radio a chance!
EdScreen & AV Guide — April, 1 957
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35mm model $500.00
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203
Looking at the literature
Standards of Photoplay Apprecia-
tion by William Lewin and Alexander
Frazier. Published by Educational and
Recreational Guides, Inc., 10 Brainerd
Road, Summit, New Jersey.
■ Historical data regarding the com-
ponent parts of a motion picture — the
story, actors, producers, and cinema-
tographers — are presented and dis-
cussed. Standards of photoplay appre-
ciation are outlined. Movies, the
authors hold, are as good as the public
demands or as bad as it will permit.
Activities are given that alert the per-
ception to the reasons why one produc-
tion is of more worth than another.
The latter part of the book is devoted
to a pictorial synopsis of the photoplay
Julius Caesar.
An Appraisal of the Effectiveness of
Selected Instructional Sound Motion
Pictures and Silent Filmstrips in Ele-
mentary Education: A dissertation by
Sister M. Jaraesetta Slattery, S.S.J.
Published by Catholic University Press,
Washington, D. C.
In cooperation with Encyclopaedia
Britannica Films, the late James E.
Duncan of Rochester, N. Y., and the
Advertisement
HELPFUL BOOKS
AUDIO-VISUAL METHODS IN
TEACHING: REVISED AND EN-
LARGED. By Edgar Dale. 544 pp.
Illustrated; and with 49 full-color
plates. The Dryden 'Press, 31 West
54th St., New York 19, N. Y. 1954.
$6.25.
AUDIO-VISUAL AIDS TO INSTRUC-
TION. By Harry C. McKown and Al-
vin B. Roberts. 608 pp. McGraw-Hill
Book Company, 330 West 42nd St.,
New York 36. Second Edition. $5.50.
DISPLAY FOR LEARNING. Prepared
by Morjorie East. Edited by Edgar
Dole, 306 pp. The Dryden Press, 31
W. 54th St., New York 19. 1952.
$3.00.
AUDIO-VISUAL ADMINISTRATION.
By Fred Horcleroad and William Allen.
Edited by Dean McClusky. 122 pp.
Illustrated. Wm. C. Brown Company,
Publishers, 215 W. Ninth St., Du-
buque, Iowa. $3.25.
AUDIO-VISUAL MATERIALS: THEIR
NATURE AND USE. By Walter Arno
Wittich and Charles F. Schuller. 564
pp. Illustrated. Harper & Brothers,
49 E. 33rd St., N. Y. 16. 1953.
$6.00.
STANDARDS OF PHOTOPLAY AP-
PRECIATION. A Course of Study in
Photoplay Appreciation, Including a
Photoplay Approach to Shakespeare.
By William Lewin and Alexander
Frazier. Illustrated. Educational &
Recreational Guides, Inc., 10 Brainerd
Rood, Summit, New Jersey. $4.75.
A WINDOW TO THE CHILD'S MIND
— Alpork's New Educational Hand-
book by Dorothy R. Luke, 268 pp.
The first authentic onalysis of Helen
Parkhurst's recorded interviews with
children. An indispensable guide for
teachers. 1955 Starbridge Publica-
tions, P.O. Box 574 Grand Central
Station, New York 17, N.Y. $3.50.
THE AUDIO-VISUAL READER. By
James S. Kinder and F. Dean Mc-
Clusky, 400 pp. Wm. C. Brown Com-
pany, Publishers, 215 W. Ninth St.,
Dubuque, Iowa. $5.75.
EDUCATIONAL FILM GUIDE (com-
prehensive listing of best 16 mm films
on all subjects), 11th completely re-
vised edition, 1953, 1037 pages, with
semi-annual and annual supplements
thru Spring of 1957. The 11th edi-
tion and the supplement service are
each $7.50 unless ordered and billed
at the some time when the combina-
tion price is $12.50 (for foreign
prices, odd $1.00 in each cose). The
H. W. Wilson Company, 950 Uni-
versify Ave., New York 52.
FILMSTRIP GUIDE, (Comprehensive
listing of best 35mm filmstrips on all
subjects) 3rd completely revised edi-
tion, 1954, 410 pages, with semi-an-
nual and annual supplement service
through Fall of 1957. The 3rd edi-
tion and the supplement service ore
$5.00 each unless ordered and billed
at the some time when the combina-
tion price is $8.50. (For foreign
prices, add $1.00 in each case.) Or-
der from The H. W. Wilson Company,
950 University Ave., New York 52.
EDUCATORS GUIDE TO FREE SLIDE-
FILMS. Compiled and Edited by Mary
Foley Horkheimer and John W. Diffor.
Eighth Annual Edition, 1956. Educa-
tors Progress Service, Dept. AVG,
Randolph, Wis. $5.00.
EDUCATORS GUIDE TO FREE FILMS.
Compiled and Edited by Mary Foley
Horkheimer and John W. Diffor. Edu-
cational Consultant, John Guy Fowikes.
16th Annual Edition, 1956. Educa-
tors Progress Service, Dept. AVG,
Rondolph, Wis. $6.00.
EDUCATORS GUIDE TO FREE TAPES,
SCRIPTS, AND TRANSCRIPTIONS.
Compiled and Edited by Walter A.
Wittich, Ph.D., and Gertie L. Hanson,
M. A. Second Annual Edition, 1956.
Educators Progress Service, Dept.
AVG, Randolph, Wis. $5.75.
Rochester diocesan school system.
Sister M. J. Jamesetta has compiled
data regarding the use of audio-visual
equipment and materials in fifth-grade
social studies.
Mass Communication: Television,
Radio, Film, Press by Erik Barnouw.
Rinehart & Companv, 232 Madison
Ave., New York 16, N. Y. 1956. 280
pages. $3.50.
Erik BarnOuw traces the rapid rise
of mass media of communication and
analyzes the psychological problems of
effective communication. This is fol-
lowed by discussion of individual
media — their special characteristics,
censorship problems, organization. A
closing section discusses sponsorship by
business, government, and nonprofit
organizations. Audio-visual educators
may find the comments about business-
sponsored teaching materials of special
interest.
Teaching Typewriting Through
Television by William R. Pasewark,
Bureau of Business Research, Michigan
State University, East Lansing. 1956.
64 pages. $1.50.
In an experimental test, Dr. Pase-
wark has demonstrated the effectiveness
of television typing instruction. The
results are that superior speed and at
least equal accuracy were achieved by
television students compared with stu-
dents in the conventional classroom.
This research monograph presents in
detail the technique of administering
the test as well as the results.
Models for Teaching by Martha F.
Meeks. The Visual Instruction Bureau,
Division of Extension, The University
of Texas. 1956. 40 pages. $1.
This booklet, the sixth in the
"Bridges for Ideas" series, acquaints
teachers with the different kinds of
teaching models and their application
in various subject matter areas. It lists
criteria of selection; suggestions for
using models; procedures to be fol-
lowed in their construction, and sources
of more information about teaching
models.
Using the Consultant by Charles H.
Dent, Virginia Hufstedler, and Martha
F. Meeks. The Visual Instruction Bu-
reau, Division of Extension, The Uni-
versity of Texas. 1956. 8 pages 50 cents.
This little pamphlet shows why con-
sultants are invited to school systems,
how they may be used, when they
should be used, and how to arrange
for consultative service.
204
EdScreen & AV Guide — April, 1 957
i lew ^llmdtri
ip6
Descriljed and eraluated by ROBERT
CHURCH, WALTER PILDITCH, and
HAROLD WARD. Producers should
send review copies of iilmstrips to
Robert Church, Audio-Visual Coord!-
nator, Herman Felsenthal School, 4101
S. Calumet Are., Chicago 15, Illinois.
SINGLE SUBJECT FILMSTRIPS
(Visual Education Consultants, 2066
Helena St., Madison 4, Wisconsin)
Black and White. Subject Area and
Grade Level as indicated.
Michigan (34 frames): Geography for
4-6 Grade. Series of scenes emphasizing
Michigan's natural resources and indus-
tries which have developed as a result.
Good for introduction and study of
state of Michigan.
Singapore (42 frames): Social Studies
for 6-7 Grade. After location of city on
map, the filmstrip covers its impor-
tance as world port, history of found-
ing, important buildings, commercial
enterprises, and industries such as tin
smelting, pineapple canning, crude
rubber and latex storage and transfer
to ships. Additional material is in-
cluded to explain importance of trans-
portation of timber, spices, copra, and
rubber from Malayan Jungles. Some
frames are vague and need added ex-
planation by instructor. Class prepa-
ration before viewing is advised. The
use of the excellent accompanying
study sheet is a must.
CO-OPERATIVE LIVING SERIES
(Long Filmslide Service, El Cerrito,
California) Black and White. Subject
Area: Social Studies. Grade Levels: 5-8.
Our Country (50 frames): Shows how
great resources of the United States are
made possible by physical placement of
continent of North America. Adapta-
tions of these resources to our indus-
trial might is explained.
What Our Country Does tor Us (63
frames): Points out the varied oppor-
tunities for individuals to follow a line
of work for which they are especially
adapted. Strip emphasizes our rich
heritage.
What We Must Do for Our Country
(51 frames): Stresses civic responsibility
and co-operative living. There is an
ample supply of thought questions and
test questions at the end of each film-
strip.
OUR PETS SERIES
(Young America Films, 18 E. 4 1st St.,
New York 17, N. Y.) Color. Subject
area: Language Arts and Science.
The Parakeet (38 frames). Susan's
mother brings a parakeet to Susan
while she is sick. Susan and Blue Pill,
the parakeet, become great friends dur-
ing her recovery and afterwards.
The Pony (35 frames): During a visit
to her grandfather's farm, Jill has a
pony named Bucky. Back at school in
the fall, the girl misses the pony and
wants to see it again. The Red Cross
Drive helps the teacher find way to
bring the pony, Bucky, to the school
to help tlie class.
The Kitten (38 frames): Tic, Tac,
and Toe are the names given to the
new babies of Mrs. Whiskers. Billy
later gives away Tic and Tac after they
grow for awhile. Keeping Toe, later
Billy's mother gives it away also; how-
ever, the now fully grown cat finds its
way home over several miles.
The Rabbit (36 frames): A neighbor
of Mary has several rabbits for pets.
After Mary aids the neighbor in caring
for the animals, she is given one for
herself. She later names the white
rabbit Bimbo.
The Puppy (36 frames): An un-
wanted puppy in a pet store. Hopeless
is bought by Jack. Jack takes goocl care
of Hopeless and learns to train the
puppy. Hopeless repays Jack by saving
Jack's sister from having an accident
on the street.
The Tiu-tle (37 frames): While on a
picnic that was taken with the family,
Johnny and Jane find a big box turtle
in the woods that they take home with
them. The new pet at home is named
Pokey Joe and furnishes entertainment
for the children.
The entire series is excellent for the
primary grades. The vocabulary was
well cliosen and as new words were be-
ing introduced, familiar and known
words were used. In addition these
strips are an excellent means of teach-
ing care of pets.
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DAMAGED SUDEFILMS"^
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EdScreen O AV Guide — April, 1 957
205
MONTHLY REVIEW OF WHAT'S NEW FROM MANUFACTURERS & DISTRIBUTORS
Aludio-visual trade review
by ROBERT E. SCHREIBER
NEW MATERIALS
The following announcements of recent
releoses ore based on Informotion sup-
plied by producers and distributors. Au-
dio-visual materials of all kinds are Usted
under the same general subject headings.
The producer or primary distributor for
each item is indicated by an abbrevratron
of the nome. Addresses of such primary
sources are given in the Index to Prirnary
Sources at the end of this department.
For more information about new mate-
rials, use the Service Coupon in this sec-
tion.
AGRICULTURE
Agriculture Story mp USDA 14min sd col
free. Dramatizes the forces of nature,
the gifts of science and research, and
the great works of American farmers
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the U. S. Dept. of Agriculture and the
cooperative assistance rendered by the
landgrant colleges and universities, by
state agencies, and by American in-
dustry.
For more information circle 1 1 5 on coupon
4-H Troil mp UC 28min sd col $250
b&w $110 r$4.50-$6. Describes the
many opportunities and the flexible
program offered the 4-H member and
illustrates the cooperation of the com-
munity with the 4-H program and the
manner in which both benefit.
For more informotion circle 116 on coupon
How to Grow Radishes mp TABLETOPPER
6min sd col. Pri.
For more informotion circle 117 on coupon
Tomatoes: Planting and Transplanting
mp TABLETOPPER 9min sd col. Seed-
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plants to transplanting in milk contain-
ers, transplanting to the outdoor gar-
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For more information circle 118 on coupon
Tree Bonk mp USDA 1 3min sd col &
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opportunities for the form fomily, and
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planting in trees under the Conserva-
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For more informotion citcle 119 on coupon
ARMED FORCES
Highest ideals mp NEBRASKA 27min sd
col $200. Origin and purpose of the
Pershing Rifles, a notional honor so-
ciety which grew under the patronage
of the late General John J. Pershing.
For more information circle 120 on coupon
ARTS & CRAFTS
How to Make a Christmas Wreath fs VEC
1 7fr si b&w $3.50. Step-by-step pro-
cedures for making wreaths from sim-
ple, inexpensive moteriols in four class
periods or one full afternoon.
For more information circle 121 on coupon
Paper in the Round mp YAF lOmin sd
col $100 b&w $50. Demonstrates and
explains how paper of vorious colors
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and textures can be scored, cut, bent,
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make many different objects, with cyl-
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Mountain Stream mp TABLETOPPER 9
min sd col $85 r$4. Records visual
impressions of water patterns and
colors as the stream flows through rocks
and woods; effect of light ond reflec-
tions and obstacles on the water as it
persistently pursues its course.
For more informotion circle 123 on coupon
Pond mp TABLETOPPER 9min sd col $85
r$4. Records the color changes that
occur on a pond from morning to
night; shows the effect of wind and
shadows, light and reflections on the
water.
For more information circle 124 on coupon
BUSINESS EDUCATION
Communications Casebook 4 mp
STRAUSS lOmin ea sd b&w. Adapted
from The Inner Man Steps Out, the
purpose of the kit is to help executives
and supervisors increase their ability to
gain understanding and acceptance
from the people they deal with of their
uwn octions and management's policies
and practices. Giving orders, correcting
poor performance, straightening out
troublesome situations, developing the
desire to accept new responsibilities,
possing information up and down the
line, and other topics ore dealt with.
For more information circle 125 on coupon
Engagement Porty mp STERLING 30min
sd col free. Modern business methods
in retailing with special emphasis on
the use of trading stamps.
For more information circle 126 on coupon
Keys to the Future mp STERLING 30min
sd col free. Value of the typewriter to
every member of the family; impor-
tance of being able to type.
For more informotion circle 127 on coupon
You're on the Teom mp Eastman 1 5min
sd b&w free. Demonstrates procedures
to be followed in a bulk-moiling opera-
tion and its importance to the over-all
sales and advertising of a company.
For more informotion circle 128 on coupon
EDUCATION
And So They Grow mp CAMPUS 28min
sd col $200 b&w $75 r$6-$10. Role
of the leader in a ploy program show-
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in meeting children's ever-widening
interests — a real life study of a group
of nine-yeor-olds token over a period
of one year.
For more information circle 129 on coupon
Mounting Pictures fs TEXAS si col $4.
Mounting for displays, opaque projec-
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selection of mounting boards, steps in
mounting with rubber cement and dry
mounting tissue, ways of protecting
pictures.
For more information circle 130 on coupon
206
EdScreen & AV Guide — April, 1 957
Three R's Plus mp MH 27min sd col
$220 b&w $110. Natural classroom
scenes point up all the pluses that have
been added to the elementary curricu-
lum in the last few years — the 'plus'
goals in teaching the three R's, the
subjects that are now taught in addi-
tion to reading, writing, and arith-
metic, and the extra-curricular octivi-
ties in dramatics, music, and student
government. Also covers the special
teaching programs adopted to the
physically handicapped, the slow learn-
ers, and exceptional children.
For more information circle 131 on coupon
FEATURES
Daybreak mp CINEMA 96min sd b&w
r$35-$60. Unavailable for more thon
a decade and presumed lost, this once
well-known film is available for o
period of three months, after which
time it will be permanently withdrawn
for 0 remake. Stars Jean Gobin. Eng-
lish titles.
Jofroi mp BRANDON 50min sd b&w. An-
other Pagnol production with Vincent
Scotto's award-winning performance as
a stubborn Provencal peasant.
For more information circle 132 on coupon
Laughter Through Tears mp BRANDON
82 min sd b&w. From "The World of
Sholom Aleichem," a tragi-comic folk
story "Mottele Peyse, the Cantor's
Son." In Yiddish.
For more information circle 133 on coupon
Letters from My Windmill mp BRANDON
) 16min sd b&w. Written, produced and
directed in the South of France by
Marcel Pagnol, from three classic hu-
morous tales by Alphonse Daudet.
For more information circle 134 on coupon
New United World Features 3mp UWF
sd col or b&w. Purple Mask (Tony Cur-
tis), Ain't Misbehavin' ( Rory Calhoun,
Piper Laurie, Jock Carson), Foxfire
(Jane Russell, Jeff Chandler) .
For more information circle 135 on coupon
Skonderbeg mp BRANDON 1 1 Omin sd
b&w. Sergei Youtkevich's film of a
1 5th century warrior — the first fea-
ture to be mode in Albania.
For more information circle 136 on coupon
GUIDANCE
Anger at Work mp IFB 21 min sd b&w
$125. Explains the displacement of
anger onto other men ond how this im-
pairs efficiency in everyday living. Five
incidents show some of the techniques
people have developed for handling
anger, resentment, and frustration.
For more information circle 137 on coupon
Beginning Responsibility: Other People's
Things mp CORONET 1 I min sd col
$100 b&w $50. Broken playground
swings lead a primary-grade classroom
into activities that illustrote the way in
which public and private property, as
well as articles that ore borrowed or
found, should be cared for.
For more information circle 138 on coupon
Engineering for Eddie mp OHIO 20min
sd col $140 free loan. How the engi-
neer has brought magic into the Amer-
ican home; engineering as a profession
requiring broad backgrounds in the
basic sciences, moth, and humanities;
engineering research; crisis in techni-
cal educotion; problem of man vs ma-
chine in the age of automation and in
future years.
For more information circle 139 en coupon
Industrial Education in Your Future mp
STOUT 2 1 min sd col free. How a high
school student's interest in industrial
vocations may be directed toward a
college career in industrial education
or industrial technology. Depicts tech-
You can teach him
faster
Without exception — in controlled tests, the groups taught
reading by tachistoscopic methods have far outdistanced the
control groups.
No other teaching procedure has ever had such unanimous ap-
proval from research and controlled experimentation, as has
been accorded the Keystone Tachistoscopic Services.
Reports of these Studies will be sent on Request. Write to Key-
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KETSTOITE Tachistoscopic Serrlces have proved especially effective as
aids iD Remedial and Developmental Reading, Typewriting, Shorthand,
Bookkeeping, Clerical Training, Music, Arithmetic.
nicol, academic, and recreotionol fa-
cilities for such programs at Stout State
College.
For more information circle 140 on coupon
June Decision mp OLYMPIA 20miri sd
col. Surveys engineering opportunities
among such railway suppliers as Gen-
eral Motors, Westinghouse Air Brake
Co., American Car & Foundry Co., and
General Electric.
For mOie information circle 141 on coupon
Kindness to Others mp CORONET 1 Imin
sd col $100 b&w $55. Kindness and
how one can be kind to others are
things Sam's class begins to learn on
the very day he becomes ill and is ab-
sent from school. Everyone in class
remembers Sam's kindness to family,
playmates, and animals. Sam's class-
mates find the pleasures that come
from practicing kindness. Pri.
For more informotion circle 142 on coupon
Proud Years mp CMC 28min sd b&w
$125 r$7. Shows in detail the practical
steps that can be taken to help old
people lead active useful lives. Pro-
vides a means by which the aged and
their families can explore together the
day-to-day problems that accompany
old age.
For more information circle 143 on coupon
Till Debt Do Us Port mp CUNA 14min
sd b&w $125 free loon. How a couple
already in the divorce court find a way
to save their marriage and to solve
their financial problems (the cause of
their difficulties) through learning to
work together with the help of a credit
union.
For more information circle 144 on coupon
HEALTH Cr SAFETY
Crisis mp MODERN 14min sd b&w free.
Shows packaging of drinking water in
cartons to assist in disaster relief dur-
ing Hurricane Diana.
For more informotion circle 145 on coupon
Effects of Atomic Bomb Explosions mp
UWF 22min sd b&w $39.70. Effects of
explosions at Nagasaki, Hiroshima,
ond the Pacific testing range as well
OS theoretical effects of ground contoct
and underground explosions.
For more information circle 146 on coupon
HOLLYWOOD SPLIT REELS
Aluminum Steel
400' X 1 6mm -$«.S0 »4.50
800' 8.50 6.00
1200' 9.00 7.50
1600' 10.50 8.10
2000' 12.50 10.00
16mm Split Reel Adaptor
converts to 35 mm use — $3.00
1000' X 35mm Aluminum Split Reel $9.75
ECCO CLEANER
Ecco No. 1500 Speedroll Applicator — on ef-
ficient time saving method for cleaning
films. $29.50.
Ecco cleoning fluid per quart $2.50.
Per gal. $9.60
CAMART OIL PEN
c
• Handy oiler — fits easily into your pocket
• Con reach areas that were previously
inaccessible.
• Sucks up oil automatically. $1.69
In quantities of six $1 J9 each
The Comera Mart, Inc.
1845 Broadway New York 23, N. Y.
PLazo 7-6977 Coble: Comeramort
EdScreen & AV Guide — April, 1 957
207
FILM CEMENT
FOR ALL FILM
FABULOUS NEW CEMENT THAT
GUARANTEES YOUR SPLICES WILL
HOLD...P£RA1ANENTiy.i
101.40c ViPt. »t.50 IPI. »2.50
Please include Postage mih order.
Writ* for Im lampl*.
CAUTION: Will not mix with olli«r film «menli.
FLORMAN & BABB
READING is the key...
LEARNING
POWER
and
EARNING
POWER
Unshackle learning
potential with the
AVR
RATEOMETER
reading 41^'%
accelerator "p^J
AVR EYE-SPAN TRAINER
with slides $7.50
Simple . . . Effective . . . DurabU
AUDIO VISUAL RESEARCH
531 S. Plymouth Ct. Dept. U74 Chicago 5
Protect Film the New Safe Way
..ask for "POLY- CONS"
"Poly-Cons"— made of Polyethelene, the
miracle plastic. Practically inde-
structible—no scratchini of film.
Moisture-proof. No lost or mixed-
up lids. Six standard colors. Re-
tail—$1.50 box of 12. Bulk pricesj
on request.
RICHARD MFG. CO.
5914 N. Noble Ave.
Van Nuys, Calif.
SCIENCE
FILMSTRIPS
SINCE 1931 SINCE 1931
MADE BY TEACHERS FOR TEACHERS
BIOLOGY HEALTH & SAFETY
PHYSICS GENERAL SCIENCE
CHEMISTRY MICROBIOLOGY
BIKE SAFETY BUS SAFETY
NEW — Elementary Science Series In
Brilliant Spectracolor
VISUAL
SCIENCES
Box 599E
Suffem, New York
Teach More Effectively
with these visual aids
• Stick-0-Mat Flannel Boards
• Alphasets
• Strip Stick Boards
Write Dept. AVG
for catalog today!
Jvdy
THE JUDY COMPANY
310 N. Second St., Minneapolis I, Minn.
Invisible Killer mp STERLING 1 5min sd
col free. An automotive safety film on
the importance of carbon monoxide In
causing many otherwise unexplained
accidents.
For more information circle 147 on coupon
Operation Survival mp BRAY 17mln sd
b&w free. Demonstrates the use of
parachutes ond other survivol equip-
ment in current scientific activities.
For more information circle 148 on coupon
Skimpy and a Good Breakfast fs CI 37fr
si col loan. One line captions with sim-
ple words, points for class discussion,
and follow-up activities. PrI.
For more information circle 149 on coupon
Visit to the Waterworks mp EBF 1 I min
sd col $ I 00 b&w $50. Provides a valu-
able Insight into the operation of an
essential community service with em-
phosis on the Importance of Kofe
drinking water to our health, Pri.
For more informotion circle 1 50 on coupon
We the Mentally III mp ASSOC 30min
sd b&w free. Dramatization of the life
of Dorothea Lynde Dix, mental health
crusader; work being done In mental
hospitals today.
For more information circle 151 on coupon
Your Meat Inspection Service mp USDA
28min sd col free. Work of Federal
meat Inspectors In stockyards and proc-
essing plants, examination of live anl-
mols and carcasses, and testing of
meat products.
For more information circle 152 on coupon
HOME ECONOMICS
Washday Picnic mp MODERN 1 5min sd
col free. Designed to Interest women
In owning automatic home - laundry
equipment by showing how it can light-
en their chores and to teach proper
methods for Its use. (Tide)
For more information circle 1 53 on coupon
INDUSTRIAL ARTS
Quiet Please mp STERLING 30min sd col
free. Do-it-yourself story of how to
sound-condition rooms In the home
with sound-proof materials.
For more information circle 154 on coupon
MUSIC
Vaughn Williams: Symphony No. 8 in
D Minor rec MERCURY 1 - 1 2" LP
$3.98. Also Butterworth: A Shropshire
Lad; Box: Garden of Fond. Halle Or-
chestra, Sir John Borbirolli conducting.
For more information circle 178 on coupon
Vincent D'Indy: Symphonic Sur Un Chant
Montognard Francois rec LONDON
1-12" LP. Daniel Woyenberg, piano.
Jour D'Ete A La Montagne. Ernest
Bour, conducting.
For more information circle 179 on coupon
OCCUPATIONS
Charm for Koty mp USAF I4min sd col
free. Koty's charm bracelet, begun by
sister Gwenn, includes mementos of her
exciting experiences as an Air Force
flight nurse. When Gwenn visits Katy
at the base hospital, sees the facilities
available, and appreciates further
Koty's dedication to the service, a new
charm brocelet seems In the making.
For more informotion circle 180 on coupon
INDUSTRIES
Rood of Iron mp NFB 42mln sd b&w
$160. Story of the building of the
railroad from Seven Islands, Quebec,
over a 360 mile route of forest, river,
ond muskeg to the Iron-rich north
country.
For more information circle 183 on coupon
Television on Misery Mountain mp MOD-
ERN 1 5mln sd col free. Struggle to
construct a television transmitter atop
A SERVICE TO SUBSCRIBERS
RETURN this coupon to EdSCREEN & AVGUIDE,
2000 Lincoln Park West BIdg., Chicago 14, III.
MARK items on which you want lotest information.
n arithmetic ov moterials D filmstrips O opaque D overhead
D ort ov moteriols D filmstrip viewers □ stereo D micro
D oudio componenH D foreign language av D soundslide
n audiometers materials D public-address systems
D books on av subjects D guidonce av materials Q reading accelerotora
....„.,., < -. <.i ^ I D inverters □ rebuilt ov equipment
CABINETS for D filmstrips g LAMPS for Q recording equipment
a films D slides D projection q recording lab service
D phonogroph records Q flosh q recording tope
n recording tope D spot q ,ge[ Cr con lobels
D cameros Cr photo equip. □ language arts av q r^^i, o„^ ons
a chalkboards moteriaU _ religious ov moteriols
D charts, mops, models D microscopes „ science ov moteriols
n Cinemascope lenses D music ov moteriols g screens
D closed-circuit TV D phonogrophs and .iides
D continuous tope reels accessories JJ !iij„ _-!,!■,„ n,.<-««orie<
D dorkening equipment D phonogroph records g socio'l st^"ls "^ ' "
□ felt-tip pens D physical ed. av materials D social studies ov
D film-editing equipment D picture sets „?._.i l-^i. ^«..,<>r«<
D film loborotor; service Q prerecorded topes O ««"^ .""'« cameros
n film shipping coses D primary materiols Q .^m™
D film titling □ projection pointers ^ !„„„ iv film reel clios
□ film treotSienf service D projector tables ° ♦"P' '^ *>™ '"' '' P»
FILMS O instructional PROJECTORS D outomotic □ tape recorders & ploy-
n foreign D auditorium film bocks
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D flonnelboords d filmstrip □ slide moteriols
For sample EdSCREEN & AVGUIDE, include 6c in stamps.
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EdScreen & AV Guide — April, 1 957
New Hampshire's Mt. Washington, a
site renowned for Its violent weather
extremes.
For more information circle 184 on coupon
This is Oil 5mp SHELL eo 25mln sd col
free. A series of motion pictures tell-
ing the story of petroleum: Prospecting
for Petroleum, Birth of an Oil Field,
Refining Oil for Energy, Oil — The In-
visible Troveler, Story of Oil Market-
ing.
For more information circle 185 on coupon
Three to Get Ready mp MOD 20min sd
col free. Role of meat In the diet,
latest nutritionol findings, work of the
meat industry.
For more information circle 186 on coupon
Twins on the Ohio mp MODERN 24min
sd col free. Story of the construction of
two huge power plants on the Ohio
River to provide electricity for atomic
energy plants.
For more information circle 187 on coupon
RELIGIOUS EDUCATION
Christian Homes fs CH-CRAFT '54 25fr
si col. Depicts the positive impact the
Christian home should have on its
members.
For more information circle 188 on coupon
Christmastide fs CATHEDRAL sd col. In
two sections taken first from Luke and
second from Matthew, the nativity
story is told using paintings by Kon-
stontin K. Kusnezov. Narration and
orchestral music. One side of record is
for adult services; the other for chil-
dren.
For more information circle 189 on coupon
Complete New Testament 26rec AUDIO
BOOK I 6rpm (adapter to fit any 33 Vs
rpm turntable $1.95) $29.95. Au-
thorized and complete King James
Version.
For more informotion circle 190 on coupon
Golden Treasury of Contemporary Catho-
lic Verse rec SPOKEN ) - 1 2" LP
$4.98. Prof. Leo Brady and Dr. Jo-
sephine Collan read Chesterton, Bel-
loc, Thompson. Introduction by Rev.
Gilbert V. Hartke, O.P.
For more information circle 191 on coupon
Land of His Birth fs S.E. 34fr si b&w
$3.50. A visit to Palestine and the
pieces where Jesus lived on earth. El.
For more information circle 192 on coupon
Lord's Supper fs S.E. 44fr si b&w $3.50.
Designed primarily for teaching Con-
firmation Candidates, it seeks to por-
tray its significance historically and
spirituolly. JrH.
For more information circle 193 on coupon
Man Goeth to his Work & Birds of the
Air fs S.E. I2fr eo title si col $6. First
section deals with typical Biblical times
public servants. Second section con-
toins. 14 birds referred to in the
Bible. Pri.
For more information circle 194 on coupon
Never Alone mp USAF 23min sd b&w
free. Shows that Protestant, Catholic,
and Jewish services, evening devotions
ind religious instructions ore available
to all airmen; character guidance lec-
tures are given each week at training
centers; personal advice and guidance
available at oil times.
For more information circle 195 on coupon
Religious Archaeology mp ALMANAC
23min sd b&w $125. Indicates how
the various objects discovered during
orchoeologicol explorations reveal the
life of ancient man.
For more information circle 196 on coupon
Rood to Jericho mp FAM '56 30min sd
b&w r$9 col r$15. Retells the story of
"The Good Samaritan" in a 20th cen-
tury setting. A small businessman
tries to escape his feeling of inade-
quacy by "embroidering" his war
record; his friends turn against him
IN VISUAL
MAKi A
FETTER
SHOWING
OPTIV
PORTABLE EASEL
The newest thing for visual aid is this lightweight, portable
Optivox easel. 29" x 3Wz" steel board finished in "rite-
on" green, adaptable for chalk, charts, or magnets. Alumi-
num legs fold to convert from 70" floor easel to table
model. Net weight, 17 lbs. Comes with eraser, crayons,
chalk, pointer, and removable chalk tray. Only $39.95.
Carrying case and lamp fixture are extra equipment.
. and PIXMOBILE
PROJECTION TABLE
lets you prepare your presentation in advance, roll ft
ill' and use it when you're ready. Sponge rubber top, 4"
swivel wheels, with brakes that hold on mchne. Vibration-
less. Several models and heights. 42" taUt only $32.95.
WRITE FOR LITERATURE AND DEALER'S NAME. SOME
DEALER TERRITORIES STILL OPEN. WRITE . . .
THE ADVANCE FURNACE CO.
2310 EAST DOUGLAS WICHITA, KANSAS
Color Filmstrip Service
for Educational Producers
A scene in the Mannorran Color Lab
filmstrip on "Alexander the Great"
processed for Dr. William Lewin.
Lef us do all or port of the work
you require in color processing.
No order too small or too large
for our special educational de-
partment.
Manhattan Color Laboratory
254 W. 54th St., New York 36
. . . Your copy of this
catalog is ready now.
It will be mailed to
you on request —
no obligation.
SEE YOUR VISUAL EDUCATION
OR SCHOOL SUPPLY DEALER
JACK C. COFFEY CO.
710 17th St., NORTH Chicago, III.
EdScreen & AV Guide — April, 1 957
209
ALEXANDER KORDA'S
with
CHARLES LAUGHTON
GERTRUDE LAWRENCE
"Laughton and Korda paint a"
true portrait of the great Dutchman"
-LIFE Magazine
1 6mm Sound
83 Min.
(Long Term Lease— Only $195
S^wiy Guide Avaihble
BRANDON FILMS, Inc.
om.
-:s
20OW.57»hSf.
New York 19
Film Shipping Cases
Tope Mailers
Record Mailers
Solon Print Mailers
Built to LAST!!!
Priced Right!!!
COLOR Si. IDES . . .
Tell The Story of
• InsecU • Wild Flower* • Birds
• Other Nature Subjecu
Also avaiUble — 16nun. color sound
movie "GARDEN INSECTy
Write for Catalogue Stating
Preference for the Above Subjects
LEE JENKINS
P. O. Bex 536 Columbia, Mo.
owLiNG Pictures
8 NEW COLOR FILM
RELEASES FOR 1957
NOW BEING PREPARED
For these and other por>ular films and
filmstrlps write for descriptive catalog.
10S6 So. Robertson Bird.
L«s Angeles 35, Calif.
PORTAFILMS
ELEMENTARY
SAFETY SERIES
Utilizes color, dialogue, ond
natural sounds, with real
children in normal settings, to
achieve convincing realism.
Portotilms, Orchard lake, Mich.
"PEOPLE OF MEXICO"
Set of 10 b&w Study Prints 11" x 14".
Dramatic pictures of Mexican people TODAY.
On heavy board that requires no mounting.
Captions in big clear print. Visual surfaces
plasticized tor classroom handling. Ideal for
geography, Mexican culture, Spanish language
or Sunday School classes.
Photos by Joseph H. Weston
Full set $2.50 postpaid, direct from publisher.
Order immediatelyt
BANNER PUBLISHERS
715 Broodwoy Son Diego I, Calif.
but 0 l<.indly foreign-born supplier
comes to his aid.
For more information circle 197 on coupon
Songs for Our Littlest Ones 5rec BROAD
'55 7-inch Vinylite $3.60. Album for
nursery children containing 29 songs
for use in Baptist and other churches.
For more information circle 198 on coupon
A Sower Went Forth & Men of Sicill fs
S.E. I 2f r eo story si col $6. First sec-
tion tells story of bread in Bible times.
Second section deals with the crafts-
men of the Bible. Pri.
For more information circle 199 on coupon
Stephen Wise: 20th Century Prophet fs
UAHC '56 40fr b&w. Pictures Dr.
Wise OS o champion of social justice,
founder of the Jewish Institute of
Religion, Zionist leader, and foe of
Nazism and civic corruption. Norroted
by Jay Jostyn.
For more information circle 200 on coupon
Stories from the New Testament 2rec
AUDIO BOOK I6rpm $2.95. 26 fa-
vorites.
For more informotion circle 201 on coupon
Stories from the Old Testament 2rec
AUDIO BOOK 16rpm $2.95. 21 treas-
ured stories.
For more informotion circle 202 on coupon
Sunday School Officers Series 5fs BROAD
'56 si col $3ea $12.50set. Designed
to help every Sunday school class offi-
cer to properly fulfill his position.
Titles: Class Officers at Work, Class
President, Class Vice-President, Class
Group Leaders, Class Secretary.
For more information circle 203 on coupon
Symbols of the Church 4fs SVE '56 sd
(2 records) each filmstrip $5 each
record $2.50. Traces historic develop-
ment of Christian symbols. Titles:
Symbols of the House of God, Symbols
of the Cross, The Lost Symbols, Sym-
bols of the Faith.
For more information circle 204 on coupon
Things That Count mp CON '56 30min
sd b&w r$9. Story based on Eph.
2:8-9: "For by grace ore ye saved,
through faith; and that not of your-
selves, it is the gift of God; not of
works, lest any man should boast."
For more information circle 205 on coupon
Under His Wing mp CON '56 30min sd
b&w r$9. Story illustrating that a child
con witness for Christ to his friends
ond playmates and sometimes even to
his elders.
For more information circle 206 on coupon
World Believes 6fs SVE '56 32-49fr eo
si col $6ea $30sef. Full series of film-
strips giving history and development
of different religions is now available.
Titles: Judaism Today, Protestant
Christianity Today, The Roman Cath-
olic Church Today, Islam Today,
Buddhism Today, Hinduism Today.
For more information circle 207 on coupon
SCIENCE: BIOLOGY
Bird Behavior mp ALMANAC 23min sd
b&w $125. How scientists omoss data
to prove that o mole bird sings to de-
clare his territory and that he fights to
hold it against other moles of his kind;
use of the "illuminometer" to measure
density of vegetation and the "plon-
imeter" to measure area; how to iden-
tify birds by their song, to see where
they find their food. JrH.
For more information circle 208 on coupon
Bird Neighbours mp NFBC I Omin sd col
$80 b&w $40. Familiar Canadian birds
in their natural surroundings: bluebird,
tree swallow, wren, goldfinch, cardinal,
chickadee, grosbeak, oriole, catbird,
nuthatch, woodpecker, flicker, pheas-
ant, marsh hawk, wild ducks. Demon-
NEW YOSEMITE FILM
"YOSEMITE
HIGH SIERRA
TRAILS"
16 mm. sound -color -950'
Available for free loan to churches, schools,
service clubs, employee recreation.
Write YosemJte Park ond Curry Co.
Yosemite Notionol Pork, CoHf.
or 514 So. Grond Ave., Los Angelei, CoL
39 Geory St., Son Francisco, Cat.
Boy With A Knife-
19 minutes Sale $95
\ re-enactment of a ca.se story showing how
disturbed youngsters protect themselves with
an attitude of toughness and look for security
in their exclusive gang. Film shows how one
Group Worker reaches this gang of boys.
jHtermtiomI J Urn Hureau Jmc.
57 E. Jackson Blvd.
Chicago 4, ML
HELPFUL STORIES
FOR CHILDREN
Btautiful filmstrips in color for primary read-
ing, creating interest in nature, and character
Iniildinu,
Annie the Ant — Betty Butterfly
Sammy Squirrel — Freddie Frog
Chippy Chipmunk — Lano the Tropical Fish
^4.00 each .... Set of six ^1.30
^(ma
FILMSLIDE SERVICE
1505 fairmount «ve El Cernto 8. Calif
Here it is! Just Released!
Another interesting and enlightening film
tor the use of students of the French lan-
guage:
"VISAGES de la VILLE LUMIERE"
Film it 4 of the
ACCENT AIGU
Conversational Film Series
• FOR INFORMATION REGARDING
SALES and RENTALS
Write to
FOCUS HLMS CO.
\iK Westwood Blvd. Los Angeles 2*. Calif.
DON'T WAIT
TO PROLONG
THE LIFE OF
YOUR
MOVIE FILM
All give
VACUUMATEI
Coroftet
National Film
Board of Canada
S. V. E.
McGraw-Hill
W Young America
- - at no extra coat to you
The Famous
V4CyillI14K
FILM PROTECTIVE PROCESS
swk VAP O RATE
PROTECTS AGAINST Scntchc, Pinfcr-
marks. Oil, Water and Climatic Cbangca
ONE TREATMENT LASTS
THE LIFE OF THE FILM
Brittle Film Rejuvenated
Look for Vacuumaee on the Leader!
The Vacuumate Process Is Available to
Yoo in Key Cities Throughout the U.S.
Write for Information Now
Vacuumate Cocp., 446 W. 4)nl St., N. Y.
210
EdScreen & AV Guide — April, 1 957
stration of how to build bird houses
end ottroct birds.
For more information circle 209 on coupon
Parasite and the Mosquito mp FLEET
12min sd b&w $60. Explores relation-
ship between the molario-producing
plosmodio, the anopheline mosquito
and man. Life cycle of the parasite is
followed through its many tronsforma-
tions in the body of o mosquito and in
the bloodstream of man; transmigra-
tions of the parasite from man to
mosquito to man; life cycle of the
anopheline corrier; modern means of
destroying it; and the role of malaria
as an historical enemy of civilizotion.
For more informotion circle 210 on coupon
Termites mp ALMANAC 23min sd b&w
$125. Life cycle and how science copes
with the problems created by these so-
cial insects; the goodi!) termites do.
SrH.
For more information circle 211 on coupon
To Your Health mp CMC lOmin sd col.
Using animation, shows nature of alco-
hol and its effects on the human body
— how it affects various kinds of peo-
ple; why people drink.
For more information circle 212 on coupon
SCIENCE: CHEMISTRY
ABC of Chemistry mp ALMANAC lOmin
sd b&w $50. Series of simple labora-
tory experiments introduce some ele-
mentary principles in chemistry: use of
Phenoiphtolein for detecting hydrox-
ides; decomposition of water into hy-
drogen and oxygen by electric current,
sodium, potassium, zinc, and sulphuric
acid; combustion; respiration ond oxi-
dation. SH.
For more informotion circle 213 on coupon
Miracle Materials mp ALMANAC 23min
sd b&w $125. Relation between syn-
thetic resins, plastics, and fibres;
chemicol polymerization to create syn-
thetic rubber demonstrated; shapes and
colors possible in thermoplastics. SH.
For more information circle 214 on coupon
Oxygen mp ALMANAC 23min sd b&w
$125. Properties and uses; needs of
divers and fliers for oxygen; its life-
saving characteristics. JH.
For more informotion circle 215 on coupon
SCIENCE: ELEMENTARY
Biology II 6fs DUKANE sd b&w $30.
Protozoa, Hydro, Frog (3 ports). Di-
gestion in Mommols. Int.
For more information circle 216 on coupon
Canines mp ALMANAC lOmin sd b&w
$50. History and characteristics of
bulldogs, spaniels, terriers, and poo-
dles. Int.
For more informotion circle 217 on coupon
Elementary Science Set No. 5 fs YAF si
col $30. The Aquarium, How Animals
Are Grouped, How Airplanes Fly, How
0 Plant Grows, How a Plant Makes
Food, Trip to the Weother Station. Int.
For more informotion circle 218 on coupon
Little Garden mp BAIL '55 sd col. A
child plants seeds, tends her garden,
and finally picks bright, red radishes
for her father. Pri.
For more information circle 219 on coupon
Living Things: Animals fs VEC 20fr si
b&w $3.50. Animals need food, water,
sunshine; some animals supply food
and clothing for man; others work for
us; similarities to humans. Pri.
For more information circle 220 on coupon
Pet Shop mp ALMANAC 1 Omin sd b&w
$50. A German shepherd dog octs os
general caretaker tor monkeys, owls,
chickens, turtles, porcupines, and kit-
tens. El.
For more information circle 221 en coupon
Putting Animals in Groups mp IFB I3min
sd col $125. Idea of classifying by
structures; distinctive characteristics
of mammals, birds, reptiles, amphib-
ians, fishes, and insects.
For more information circle 222 on coupon
Who's Who in Our Wildlife Zoo7 fs VEC
'55 31fr si b&w $3.50. Photographs
of 26 wild animals native to the United
States. Explains characteristics of the
animals, how they live, what they eat,
and where they are found.
For more information circle 223 on coupon
Wild Swons mp ALMANAC lOmin sd
b&w $50. Family group study os
mother hatches her eggs and father
stands guord against marauders; young
swans break out of shells; natural
habitat shown. Int.
For more information circle 224 on coupon
MEYERCORD Film Library DECALS
Cvf Container Identification Costs -
Speed Up Return of Film Subjetts
tECENTLY ADOPTED lY LOS ANGEIES COUNTY SCHOOL SYSTEM
The most practical idea in years for iden-
tifying film containers is the use of Meyer-
cord Decals, specially designed and devel-
oped for this application. First to adopt
Meyercord Film Container Decals on a
widespread basis for all subjects in their
library was the Los Angeles, California
County School System. Meyercord
Film Decals may be custom im-
printed and serially numbered if
desired. They actually become an
integral part of the metal surface
and titles may be stencilled or
typed. You're invited to write for
samples and full information.
\
■
1
COLORSLIDES
1
1
FIUMSTFJIPS
■
■
THE MEYERCORD CO.
DEFT. F-340
5323 W. LAKE STREET
CHICAGO 44, ILLINOIS
Producing filmstrips in color?
Your prints are only
as good as your masters
. . . and your masters
are at their best when
we make them
FRANK HOLMES LABORATORIES, INC.
1947 FIRST STREET
SAN FERNANDO, CALIFORNIA
EMPIRE 5-4501
Write for bruchure
Magnetic Tape Splicer
S«tiifaction Guaronteod
new
tan
Complete with
pre-cut Myltr
uba.
0t4LY
$1.50 Poitpaid
If 70ur dernier can't
■upplj you — Onke
direct from CoBiiiMb
Inc. 1U7 Aililud
An., DapL KS,
Toledo 2, Ohio
Dealer and
Dijtributoff
Inquiriee Invited.
Tw* fitotaM* ■■rfoR N*Iim« tttwrn
"AUSTRIA"
A 22-iniii. study in courage and faith.
Color. }I90; bkw, |95: SeomduT.
"COASTAL BRAZIL"
An ll-min. lequel to "Rio."
Color, $100: bfcw, ISO: Elementarr.
Your j^ravimr priiil* are roody. Writ* BOW
PARK FILMS
221 N. AlniMt Dr., tmariy Hilb, CalM.
^Ek Taia tT>- v*« tCIIIM
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1
MAKE YOUR
OWN SLIDES
on your own
TYPEWRITER
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Reoular tize S'Ax^ or the
Sold by Aixlio-Visual, F
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Now Dupiax 2x2.
hoto & Th«o*r«
SAMPLE writ* —
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tona ■aadi, Pla.
EdScreen & AV Guide — April, 1 957
211
DEALERS!
WE BUY USED
motion-picture projectors end other
A-V equipment.
Write for our listf
ABBE FILMS
417-P West 44th Street
New York 36, N. Y. PLoxo 7-2219
Di rectory
of Local
AV Dealers
California Dealers
RALKE CO., INC.
829 S. Flower St.
Los Angeles 17,
Calif.
.o»#«
DmIw
*'/Tu»>
Connecticut Dealers
JAY JAMES CAMERA SHOP
183 Fairfield Ave., Bridgeport, Conn.
Florida Dealers
GORDON S. COOK
P. O. Box 2306, Ft. Lauderdale, Flo.
Illinois Dealers
AMERICAN FILM REGISTRY
24 East 8th Street, Chicago 5, III.
Louisiana Dealers
STANLEY PROJECTION CO.
21 1 Vi Murray St., Alexandria, La.
Missouri Dealers
HOOVER BROTHERS, INC.
1020 Oak St., Kansos City 6, Mo.
New Jersey Dealers
L. KALTMAN & SON, INC.
287 Washington Street, Newark, N. J.
Ohio Dealers
M. H. MARTIN COMPANY
1118 Lincoln Way E., Mossillon, Ohio
COUSINO VISUAL ED. SERVICE
2107 Ashland Ave., Toledo 2, Ohio
For information about Directory rates,
write EdSCREEN fir AVGUIDE, 2000
Lincoln Pork West, Chicago 14, III.
SCIENCE: GENERAL
Challenge of Outer Space mp USA, USAF,
USN 61min sd b&w free. Illustrated
lecture by Prof. Wernher von Braun,
Director, Guided Missiles Division of
Redstone Arsenal, on the problems of
space travel and the technical prob-
lems involved in the establishment of
satellites. Problems of communication
with satellites, development of rockets,
military operations from a satellite ore
discussed.
For more information circle 225 on coupon
Revised Almonoc Science Films 1 Omp
ALMANAC 1 Omin sd b&w $50. The 72
Almanac science films, which originally
appeared on TV as John Kieran's
Kaleidoscope, ore in process of being
re-edited for specific classroom use.
The ten newly re-edited and re-nar-
rated films now available ore: Earth's
Skin, Weother, Heart, Earth ond the
Seosons (formerly Sun, Earth and
Moon ) , Mr. Stickleback, the Perfect
Parent, Sensitivity of Plants, Animal
Behavior (formerly, Training of the
Young), Tides, Earthquakes, Miracle
of Life. Old prints may be traded in
for a credit of $30 each.
For more information circle 226 on coupon
Wheels and Roils mp ALMANAC 23min
sd b&w $125. What mokes o railroad
work; ballast and roils; importance of
diesel electric engines; use of science
in railroad operation. SH.
For more information circle 227 on coupon
SCIENCE: PHYSICS
Nature of Color: 2nd Edition mp CORO-
NET I Imin sd col $100. Clarifies and
demonstrates Newton's explanation of
the rainbow, principles of color reflec-
tion and absorption, mixing of colors
by addition and subtraction, applica-
tion of color principles to painting,
printing, and photography. Shows prin-
ciples which moke color films possible.
SH.
For more information circle 228 on coupon
Solar Energy mp ALMANAC 23min sd
b&w $125. Industrial potential of solar
energy in the world of tomorrow dem-
onstrated by scientists in the Bell Tele-
phone Laboratory where a solar battery
is explained. SH.
For more information circle 229 on coupon
Work Energy and Power mp ALMANAC
23min sd b&w $125. Potential and
kinetic energy; atomic energy; other
physical facts and principles. SH.
For more information circle 230 on coupon
SOCIAL STUDIES: ECONOMICS
Science of Money mp ALMANAC 23min
sd b&w $125. Function of money in
the modern world with sidelights on its
history from Wampum to present day
currency. JH.
For more information circle 231 on coupon
SOCIAL STUDIES: ELEMENTARY
City of New York fs VEC 35fr si b&w
$3.50. Growth of the city from its
founding as well as information on
present area, population, government,
budget, port, and famous landmarks.
For more information circle 232 on coupon
Form and City Series 4fs YAF si col
$22.50. Life on a Small Form, Life on
o Lorge Ranch, Life in a Small Town,
Life in a Large City. Pri.
For more information circle 233 on coupon
Historic Cities of the East 9fs EYE si col
$25 eo $4. Emphasis on reasons for
location, character of people, factors
in growth, major industries given for
each of the following: Bongkok, Bom-
bay, Colombo, Delhi, Hong Kong, Hon-
olulu, Manila, Singapore, Tokyo and
Yokohomo. Int.
For more information circle 234 on coupon
Lands and Waters of Our Earth mp
CORONET Ilmin sd col $100 b&w
$55. Jimmy becomes aware of the
many kinds of land and water forms
on the surface of our earth during a
family picnic at a scenic spot. He is
able to observe hills, mountains, val-
leys, rivers, and other geographic fea-
tures; a picture book helps him under-
stand the relationships among them.
Pri.
For more informotion circle 235 on coupon
Ships Through the Yeors fs S.E. 39fr si
col $6. History of ships from their
earliest conception on the Nile River
to the present day super- liners. Done
by Frederick J. Hoertz, noted marine
illustrator, in 35 paintings and water
colors. El.
For more information circle 236 on coupon
Where Does Our Food Come From? mp
CORONET Ilmin sd col $100 b&w
$55. Helping his father in the grocery
store, Dickie wonders where our foods
come from. The men who deliver dairy
products, meats, and fresh fruits and
vegetables help Dickie learn of the
places where our foods are grown and
processed and of the people who work
together to bring them to us. Pri.
For more information circle 237 on coupon
SOCIAL STUDIES: GEOGRAPHY
Big Three of Latin America fs NYTIMES
58fr si b&w $2.50. Recent sweeping
changes in Argentina, Brazil, and
Chile; renewed strides toward democ-
racy; historical background of the
struggle for freedom; pressing eco-
nomic and social problems.
For more information circle 238 on coupon
East Anglian Holiday mp BIS '56 20min
sd col $150 r$6. Scenes of East
Anglio, divided from the rest of Eng-
land by the valleys of the Midland
rivers.
For more information circle 239 on coupon
Greot Lakes — St. Lawrence Lowlands mp
NFBC 23min sd b&w $80. Varied
agriculture, giant power development,
oil refineries, steel mills and other fac-
tories, shipping, commercial hubs of
Toronto and Montreal.
For more information circle 240 on coupon
Great Land — Alaska mp MODERN 28
min sd col free. Alaska's developing
cities and industries; Eskimo life;
massive glaciers and mountains; the
tundra, wildlife.
For more Informotion circle 241 on coupon
Great Plains mp NFBC 23min sd b&w
$80. Spread of settlers from Eastern
Canada, the U. S., and Europe through
Manitoba (mixed farming and groin
growing, Southern Saskatchewan
(wheat growing), and Alberta (beef
cattle and oil) .
For more information circle 242 on coupon
Greece mp USA, USAF, USN 20min sd
b&w free. Traces the culture of the
western world from the glory of ancient
Greece, describes her recent troubled
post, her encouraging present, and her
clear-cut stand on the major issues
facing the future of the world.
For more informotion circle 243 on coupon
Holidoy in Hawaii mp UAL 30min sd col
free. Camera rooms over fields of
multi-colored orchids and along palm-
fringed shores, captures the festive
frivolity of a luau banquet, and lingers
on the shadowy figures of o Polynesian
fire dance.
For more information circle 244 on coupon
Report from Africo I fir II 2mp MH 26
min ea sd b&w ea $ 1 80. Produced for
television's See It Now program, Part I
deals with the Gold Coast, Liberia,
212
EdScreen & AV Guide — April, 1 957
Kenya, Belgian Cango, Union of South
Africa, Rhodesia; Part II with coun-
tries tied together by the Nile: Sudan,
Ethiopia, Egypt, Morocco, Libya, French
North Africa, Algeria
For more information circle 245 on coupon
Touring Colonial Williomsburg & Yellow-
stone Notional Pork mp MODERN 25
min sd col free. Famous landmarks and
outdoor wonders. (Argus Cameras)
For more informotion circle 246 on coupon
Vio the Hump mp LAKE 30min si or sd
col r$8. Scenes in Karachi, Tezpur,
Kunming, Shanghai, Calcutta plus
views taken during on actual flight
over the Himalayas.
For more informotion circle 247 on coupon
Way of a Ship mp BIS 20min sd col
$150 r $6. Glamour of a Mediter-
ranean cruise with glimpses of ship-
board activities and sightseeing in ports
which include Majorca, Rhodes, Istan-
bul, Athens, Sorrento, Pompeii.
For more information circle 248 on coupon
Way of the Navajo mp YAF 20min sd
b&w. A compelling and penetrating
study of life among the Navajo Indians
of the American Southwest, of the im-
pact of modern life on them, and of
their struggle to resolve the conflicting
problems of old and new cultures. SH.
For more information circle 249 on coupon
SOCIAL STUDIES: HISTORY
Declaration of Independence fs VEC 21fr
si b&w $3.50. History of the Declara-
tion and exploration into the meaning
of certain phrases therein. Based on
"You and Your U. S. A." SH.
For more informotion circle 250 on coupon
Roman Wall mp CORONET 1 Imin sd col
$100 b&w $55. An examination of the
73 - mile - long wall constructed by
Hadrian in England — its forts, mile-
castles, turrets, barracks, and store-
houses— and what it reveals of the
strength and weaknesses of the Roman
Empire. Clarification by dioromos,
drawings, and animation. SH.
For more information circle 251 on coupon
SOCIAL STUDIES: INTERNATIONAL
RELATIONS
Communist Blueprint for Conquest mp
USA, USAF, USN 33min sd b&w free.
Organization, ideology, leadership, and
ormed forces of the Communist Party;
how the Party gains control of local
and central governments in a country;
how it moves against non-Communist
elements; attitude toward the indi-
vidual; importance of weapon of
knowledge in the fight against Com-
munism.
For more information circle 252 on coupon
Communist Objectives in the Far East
mp USA, USAF, USN 3 Imin sd b&w
free. What the Communists hope to ac-
CLASSIFIED
Films about cooperatives for rent and sale.
For free catalog write Cooperative League
of U.S.A., 343 So. Dearborn, Chicago
4, III.
Color slide duplicates — top quality —
highest color fidelity. 35 mm; stereo; 35
mm from stereo. Free cropping. Send for
our low prices. HAMILTON COLOR, 127
N. Second St.,. Hamilton, Ohio.
NEW CONDENSED SLIDE CATALOGUE
Covering 48 States and 100 Foreign
Countries. Send $1.00 for catalogue and
4 slides of MARDI GRAS or GRAND
CANYON. Meston's Travels, Inc., 3801
N. Piedras, El Paso, Texas.
complish there, the attack on Korea,
military action in Indo-China, situation
in Singapore and Free China, measures
open to us, action thus far token by
the U. S. and other nations.
For more informotion circle 253 on coupon
Dilemma of the U. S. Foreign Policy in
the Middle East mp USA, USAF, USN
40min sd b&w free. Geographical
boundaries of the Middle East and
South Asia, their political and strategic
significance to the U. S., new concept
of the collective security program.
For more information circle 254 on coupon
Red China and the United Notions
(OC-4) mp USA, USAF, USN 30min
sd b&w free. A discussion in which
Henry Cabot Lodge, Jr., answers ques-
tions of an audience comprised of of-
ficers from the Army War College.
For more information circle 255 on coupon
What We Foce in Southern Asia (OC-3)
mp USA, USAF, USN 30min sd b&w
free. Filmed recording of the opinions
of Supreme Court Justice Wm. O.
Douglas as he discusses the subject
with a group of officers from the Na-
tional War College.
For more information circle 256 on coupon
INDEX TO PRIMARY SOURCES
ALMANAC Films, 516 Fifth Ave., New York
City.
AMPLIFIER CORP. of America, 398 Broadwoy,
New York 13.
ANGEL Records, 38 W. 48 St., New York City.
Association Films Inc., 347 Madison Ave.,
New York 17.
AUDIO BOOK Co., St. Joseph, Mich.
AUDIO DEVICES, 444 Madison Ave., New York
City.
BAILey Films, 6509 DeLongpre Ave., Hollywood
28.
BIS^British Information Services, 30 Rocke-
feller Plozo, New York 20.
BOOK-RECORDS Inc., 72 E. 46 St., New York
17.
BRAY Studios Inc.,
York 19.
729 Seventh Ave., New
BROADmon Press, 127 Ninth Ave., N. Nash-
ville 3.
CAMPUS Film Distributors Corp., 14 E. 53 St.,
New York 22.
CATHedrol Films, HO N. Hollywood Way, Bur-
bank.
CH-CRAFT— Church-Craft Pictures, 3312 Lin-
dell Blvd., St. Louis 3.
CINEMA 16, 175 Lexington Ave., New York 16.
CI — Cereal Institute Inc., 135 S. LaSolle St.,
Chicago 3.
CMC — Center for Moss Communication,
Amsterdom Ave., New York 25.
1125
710 17th St., North
COFFEY, Jock C, Co.,
Chicago, III.
CONcordia Films, 3558 S. Jefferson Ave., St.
Louis 18.
CORONET Films, 65 E. South Woter St., Chi-
cago I .
CUNA — Credit Union National Assoc. Inc.,
1617 Sherman Ave., Box 431, Madison 1,
V^is.
DA-LITE Screen Co., Inc., 2711 N. Pulaski Rd.,
Chicago 39.
DuKANE Corp., St. Charles, III.
EASTMAN Kodak Co., Rochester 4, N.Y.
CBF — Encylopoedia Britannica Films, Inc.,
1150 Wilmette Ave., Wilmette, III.
EYE Gote House Inc., 2716 41st Ave., Long
Island City 1 .
FACSEA — Society for French Amerlcon Cul-
tural Services and Educational Aid, 972 Fifth
Ave., New York 21.
FAMily Films, 1364 N. Van Ness Ave., Holly-
wood 28.
10 Fiske Place, Mt. Vernon,
Inc., 57 E.
BRANDON Films Inc.,
York 19.
200 W. 57 St., New
FLEETwood Films,
N. Y.
IDEAL Pictures, 58 E. South Water it., Chi
cogo 1 .
IFB — International Film Bureau
Jackson Blvd., Chicago 4.
INTERSTATE Photo Supply Corp., 17 W.
St., New York City.
IVT — Institute of Visual Training, 40 E. 49
St., New York 1 7.
JA — Junior Achievement Inc., 345 Madison
Ave., New York 17.
17
FREE INFORMATION SERVICE COUPON
To EdSCREEN &AVGUIDE, 2000 Lincol
n Pork West, Chicoge 14,
III.
1 om in
terested in
receiving
more
information or
a demonstration
of the item
or items 1 hove ir
dicoted by encircling the code
numbers correspondi
ng with
R. E. Schreiber's
istings of
new
AV materials and equipment in you
r April,
1957 issue:
101
102
103
104
105
106
107 108
109
110
112
113
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116
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Name
Orgonii
Addres!
340
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345 346
347
348
349
350
cation
or
School
EdScreen & AV Guide — April, 1 957
213
JAM Hondy Corp., 2821 E. Grand Blvd., De-
troit 11.
KALIMAR Inc., 1909 South Kingshighwoy, St.
Louis,
LAKE, George W., Productions, Naples, Fla.
LIITZ, Inc., 304 Hudson St., New York 13.
LONDON Records, 539 W. 25 St., New York 1.
MH — McGrow-Hill Book Co., Text Film Dept.,
330 W. 42 St., New York 36.
MERCURY Records, 35 E. Wacker Drive, Chi-
cago 1 .
MINNEAPOLIS - Honeywell, Heilond Division,
5200 E. Evans Ave., Denver.
MODERN Talking Picture Service, 3 E. 54 St.,
New York 22.
NATIONAL AUDUBON Society, 1130 Fifth
Ave., New York 28.
NEBRASKA, University of, Bureau of Audio-
Visual Instruction, Lincoln.
NFBC — National Film Boord of Canada, 630
Fifth Ave., New York 20.
NEGA-FILE Co., Doylestown, Pa.
NEUMADE Products Corp., 250 W. 57 St., New
York 19.
NYTIMES — New York Times, Office of Educa-
tionol Activities, New York 36.
OHIO State University, Dept. of Photography,
Columbus 10.
OKLAHOMA, University of. Extension Division,
Educationol Materials Services, Norman.
OLYMPIA Film Productions Inc., 112 W. 48
St., New York 36.
S.t — Southeastern Films, 179 Spring St., N.W.,
Atlonto 3.
SEAL Inc., Shelton, Conn.
SHELL Oil Co. Film Library, 50 W. 50 St.,
New York 20.
SMPTI — Society of Motion Picture ond Tele-
vision Engineers, 55 W. 42 St., New York 36.
SPOKEN Arts, 275 Seventh Ave., New York 1.
STERLING-Movies U.S.A. Inc., 205 E. 43 St.
New York 17.
STOUT State College, Division of Industrial
Education, Menomonie, Wis.
STRAUSS, Henry, & Co., 31 W. 53 St., New
York 19.
SVE — Society for Visuol Education Inc., 1345
W. Diversey Porkway, Chicago 14.
SWANK Motion Pictures Inc., 621 N. Skinker
St. Louis 5.
TABLETOPPER Productions, Rt. 1, Box 792',
Escondido, Calif.
TEXAS, University of. Visual Instruction Bu-
reau, Austin 12.
TIFFEN Marketing Co., 71 Jane St., Roslyn
Hts., N. Y.
TWEEDY Tronsparencies, 321 Central Ave.
Nework, N. J.
UAHC — Union of American Hebrew Congrega-
tions, 838 Fifth Ave, New York City.
UAL — United Air Lines, 5959 S. Cicero Ave.
Chicago 38.
UC — University of California, Educational Film
Sales Dept., Los Angeles 24.
UNIVERSITY Loudspeakers Inc., 80 S. Kensico
Ave., White Plains, N. Y.
U. S. DEFENSE Dept., Office of Public Affairs
Woshington, 25, D. C.
USA — U. S. Army. Address Signal Officer: First
Army, New York 4; Second Army, Ft. George
G. Meode, Md.; Third Army, Ft. McPherson,
Go.; Fourth Army, Ft. Som Houston, Texos;
Fifth Army, Chicago; Sixth Army, San Fron-
cisco; Military District of Woshington (25).
USAF — U. S. Air Force. Address Control Film
Library, Film Exchonge HQ: Eastern, Horris-
burg, Po.; Southern, Orlando, Fla.; Midwest-
ern, San Antonio 8; Western, McClellan,
Calif.
USOA — U. S. Dept. of Agriculture, Motion
Picture Service, Washington 25.
USS — United States Steel Corp., Film Distribu-
tion Center, 7 1 Broadwoy, New York 6.
UWF — United World Films Inc., 1445 Park
Ave., New York 29.
UW — United World Films Inc., 1445 Pork Ave.,
New York 29.
VANGUARD Recording Society Inc., 256 W.
55 St., New York 19.
VEC — Visuol Edtx:atk>n Consultonts Inc., 2066
Helena St., Modison 4, Wis.
VIEWLEX Inc., 35-01 Queens Blvd., Long
Island City 1, N. Y.
VOX Ultra High Fklelity, 236 W. 55 St., New
York 19.
¥rURLITZER, Rudolph, Co., Advertising & Sales
Promotion Manager, DeKolb, Illinois.
YAF — Young America Films Inc., 18 E. 41 St.,
New York 17.
ADVERTISED IN THIS ISSUE
Following is o list of the odvertisers in this
issue and the products advertised. If you
wish free booklets and other information
about these products, use the coupon below.
{ 1 ) Advance Furnace Co. — audio-vi<:ual
equipment, page 209
(1a> Abbe Films — buy used AV equipment,
page 212
( 2 ) Albertsen Distributing Co. — bird films,
page 194
( 3 ) Allied Radio — everything in electronics,
page 198
( 4 ) American Bible Society — religious films,
page 202
( 5 ) Audio Devices, Inc. — Audiotape, page
197
( € ) Audio-Master — record players, page 198
( 7 ) Audio Visual Research — reading accel-
erotof, page 208
( 8 ) Bailey Films, Inc. — school and family
art films, page 194
<8a) Banner Publishers — "People of Mexico,"
page 210
< 9 ) Bausch & Lomb Optical Co. — projectors,
page 170
(10) Bell & Howell Co. — magnetic recording
projector, page 175
(11) Brandon Films Inc. — Korda's "Rem-
brondt," page 210
(12) Camera Equipment Co., Inc. — photo-
graphic tools and techniques, page 203
(13) Comero Mart, Inc. — audio-visual eguip-
ment, page 207
(14) Copitot Film Service — film service and
production, page 194
(15) Center for Mass Communication — edu-
cational films, page 202
(16) Chalif Publications — folk donees, page
198
(17) Colburn Loborotory, Inc., Geo. W. —
services to producers of motion pictures,
slide films ond slides, poge 201
(IS) Coffey Co., Jack C. — AV equipment,
page 209
(19) Contemporary Films, Inc. — "Magic Fid-
dle," page 194
(20) Coronet Films — instructional films, page
171
(21) Cousino, Inc. — Audio Vendor, page 198
(22) Cousino, Inc. — tape splicer, page 211
(23) Cushman & Denison Mfg. Co. — Flo-
master felt tip pen, page 168
(24) Doge — TV cameras & closed circuit
equipment, pages 196, 198
(25) Dowling Pictures, Pot — color film re-
leases, page 210
(26) Du/Art Film Lobs, Inc. — film processing,
poge 176
(27) DuKane Corporation — Recordmoster with
discus^ional control, page 201
(28) Du Pont de Nemours & Co. — flame-
resistant drapery material, page 173
(29) Eostman Kodak Company — sound pro-
jectors, page 179
(30) tducational & Recreational Guides, Inc.
— photoplay filmstrips In color, inside
front cover
(31 ) Enrichment Teaching Moteriols — records
and filmstrips, page 198
(32) Excelsior Fibre Cose Co. — film shipping
cases, page 210
(33) Fiberbilt Case Co. — film shipping cases,
page 201
(34) Film Associates of California — "Rocks
and Minerals," page 194
(35) Flormon & Babb — film cement, page
208
I36t Flormon & Bobb — magic Mylar splicing
tape, page 205
137) Focus Films Co. — French language film,
page 210
(38 > Forse Manufacturing Company — dark-
ening shades page 205
(39) Horwold Co. — "Movie-Mite," page 194
(401 Heidenkamp Nature Pictures — bird films,
page 194
(41) hlolmes Laboratories, Fronk — color slides
and filmstrip production page 211
(42) Hunter Douglas Aluminum Corp. — AV
blinds, page 177
(43) International Film Bureau — "Boy with
a Knife," page 210
144) Judy Company — AV supplies, page 208
(45) Keystone View Compony — tochistoscopic
services, page 207.
<46) Labcroft International Corporation —
film processing, page 203
(46a) Longuoge Training Aids — recordings,
page 198
(47) Lee Jenkins — noture color slides, poge
210
(48) Levolor Lorentzen, Inc. — AV blinds,
page 169
(49) Long Filmslide — filmstrips, poge 210
(50) Manhattan Color Laborotory — color
filmstrip service, page 209
151) Methodist Publishing House — religious
films, page 202
152) Meyercord Co. — film library decols,
poge 211
(53) Olympic Films — educational films, page
193
(54) Park Films — Burton Holme« films, page
211
(54a) Peerless Comero Stores — AV equip-
ment, inside bock cover
(55) Peerless Film Processing Corporation —
film processing, page 195
(56) Pentron — tape recorders, page 191
(57) Portofilms — Elementary Safety Series,
page 210
(58) Pyramid Enterprises — record players,
page 198
(59) Radiant Mfg. Corp. — wall and ceiling
screens, page 167
(60) Radio-Mot Slide Co. — slide mots, poge
211
(61) Rapid Film Technique — film rejuveno-
tion, poge 202
(62) Richord Mfg. Co. — "Poly-Cons," poge
208
(63) Robins Industries Corp. — tope splicers,
poge 198
(64) Spindler & Souppe — outomotic projec-
tors, page 196
(65) Sylvonio — projection lamps, poge 206
( 66 ) Technical Service, Inc. — projectors,
poge 193
(67) Vocuumote Corp. — film protective
process, page 210
(68) Victor Animotogroph Corp. — projectors,
bock cover
(69) Visual Sciences — science filmstrips, page
208
(70) V-M Corporation — hi-fi ond P. A. sys-
tems, poge 199
(71 I Yale University Press Film Service —
Pogeont of America filmstrips, page 174
(72) Yosemite Pork ond Curry Co. — Yosemite
films, poge 210
BOOKLET REQUEST COUPON
To EdSCREEN & AVGUIDE, 2000 Lincoln Park West BIdg., Chicago 14, III.
Send me booklets offered by the following advertisers in this April issue.
The numbers of the advertisers (see above) are listed above.
NAME (print)
ADDRESS
214
EdScreen & AV Guide — April, 1957
TRADE DIRECTORY FOR THE AUDIO-VISUAL FIELD
KEY: (P)— producers, importer!. <M)— monufocturer.. i Di— deokn, fUm r.n»«Mibrori«, projeetion i.ryie.i. Where a primary
source also offers direct rental services, the double symbol (PDi appears.
FILMS
Alsher Films 'PD)
1739 Connecticut Ave., N.W.,
Woshington 9, D.C.
Anociation Films, Inc. (PDI
Heodquarters:
347 Madison Ave., N. Y. 17, N. Y
Regiofiol Libraries:
Broad ot Elm, Ridgefieid, N. J.
561 Hillgrove Ave., La Grange, Hi.
799 Stevenson St., San Francisco, Coi.
1 \ 08 Joci^son St., Dallas 2, Tex.
Bailey Films, Inc. (PD)
6509 De Longpre Ave., Hollywood 28, Cai.
Brandon Films (Dl
200 W. 57th St., New Yorl<, N. Y.
Bray Studios, Inc. (PD)
729 Seventh Ave., New York 19, N. Y.
Contemporory Films, Inc. (PD)
)3 E. 37th St., New York 16, N. Y.
Coronet Instructionol Films (P)
Coronet BIdg., Chicago 1, III.
Dowling — Pat Dowling Pictures
(PD)
1056 S. Robertson Blvd., Los Angeles 35, Col.
Family Films (PD)
1364 N. Von Ness Ave., Hollywood 28, Col.
Heidenkomp Nature Pictures (PD)
538 Glen Arden Dr., Pittsburgh 8, Pa.
Ideal Pictures, Inc. (Dl
Home Office:
58 E. South Water St., Chicago 1, 111.
Branch Exchonges:
2161 Shattuck Ave., Berkeley 4, Cai.
4336 W. Sunset Blvd., Los Angeles 29, Coi.
714 - 1 8th Street, Denver 2, Colo.
1331 N. Miami, Miami 32, Fla.
52 Auburn Ave., N.E., Atlanto 3, Go.
58 E. South Water St., Chicogo 1, III.
1108 High St., Des Moines, la.
422 W. Liberty St., Louisville 2, Ky.
1608 St. Chories Ave., New Orleans 13, Lo.
102 W. 25th St., Boltimore 18, Md.
40 Melrose St., Boston 16, Moss.
13400 W. McNichols, Detroit 35, Mich.
1915 Chicago Ave., Minneapolis 4, Minn.
1402 Locust St., Kansas City 6, Mo.
3743 Grovois, St. Louis 16, Mo.
1558 Main St., Buffalo 9, N.Y.
233-9 W. 42nd St., New York 36, N. Y.
137 Pork Ave., W., Mansfield, Ohio
214 Third Ave., Pittsburgh 22, Po.
1239 SW 14th Ave., Portland 5, Ore.
18 So. Third St., Memphis 3, Tenn.
1205 Commerce St., Doiios, Tex.
54 Orpheum Ave., Soit Loke City, Utoh
219 E. Moin St., Richmond 19, Vo.
1370 S. Beretonio St., Honolulu, T.H.
International Film Bureau
57 E. Jackson Blvd, Chicago 4,
ill.
Knowledge Builders (Classroom Films)
Visual Education Center BIdg.,
Floral Pork, N. Y.
Methodist Publishing House iDi
Heodquarters:
810 Broadway, Noshville 2, Tennessee
Branch Exchanges:
72 Broad Street, N. W., Atlanta 3, Georgio
516 N. Chories Street, Baltimore 3, Morylond
577 Boylston St., Boston 16, Massachusetts
740 Rush Street, Chicogo 11, Illinois
420 Plum Street, Cincinnati 2, Ohio
1910 Main Street, Dollos 1, Texas
28 East Elizabeth Street, Detroit 1, Michigon
1021 McGee Street, Kansas City 6, Missouri
5244 Sonto Monico Blvd., Los Angeles 12
810 Broodwoy, Noshville 2, Tennessee
150 Fifth Avenue, New York 11, New York
642 Smithfield St., Pittsburgh 30, Penno.
521 S. W. 11th Avenue, Portlond 5, Oregon
Fifth and Grace Sts., Richmond 16, Virginio
85 McAllister St., Son Francisco 2, Colifornio
Olympic Films
6101 Fremont Ave,
Park Film
228 N. Almont Drive,
Seattle 3, Wosh
Burton Holmes Pictures
Beverly Hills
(P)
Col.
Porfofilms
Orchard Lake,
Mich.
United World Films, Inc. ip
1445 Pork Ave., New York 29, N. Y.
542 S. Dearborn St., Chicago 5, III.
6610 Melrose Ave., Los Angeles 38, Col.
287 Techwood Dr., NW, Atlonto, Go.
2227 Bryan St., Dollos, Tex.
5023 N. E. Sandy Blvd., Portland 13, Ore.
1311 N. E. Boyshore Dr., Miami. Flo.
LABORATORY SERVICES
Geo. W. Colburn, Inc.
164 N. Wocker Drive, Chicago 6, III.
Peerless Film Processing Corp.
1 65 W. 46th St., New York 36, N.Y.
Rapid Film Technique
37-02 27th St., Long island City I,
N.Y.
MOTION PICTURE PRO|ECTORS & SUPPLIES
Ampro Corporation (M>
2835 N. Western Ave., Chicogo 18, III.
Bell & Howell Co. (M)
7117 McCormick Rood, Chicogo 45, III.
Compco Corporation (M)
2251 St. Paul Ave., Chicogo 47, III.
Eastman Kodak Company (Ml
Rochester 4, New York
RCA-Victor (Ml
Radio Corp. of Americo, Comden, N. J.
Technical Service, Inc. (M)
30865 Five Mile Rood, Livonia, Mich.
Victor Animatograph Corp. <MI
Davenport, Iowa
PRODUCTION EQUIPMENT
Camera Equipment Co.
3 I 5 W. 43rd St., New York 36, N. Y.
Flormon & Bobb
68 W. 45th St., New York 36, N. Y.
S.O.S. Cinema Supply Corp.
602 W. 52nd St., New York 19, N.Y.
6331 Hollywood Blvd., Hollywood 28,
(MD)
(MD)
(MD)
Col.
FLAT PICTURES
Creative Educational Society
Monkoto, Minn.
RECORDS
Children's Reading Service
1078 St. John's Place, Brooklyn 13, N.
Folkways Records & Service Corp.
1 1 7 West 46th St., New York, N, Y.
RECORDERS '
PLAYERS
Ampro Corporation (M)
2835 N. Western Ave., Chicogo 18, III.
DuKone Corporotlon (M)
St. Chories, Illinois
SOUND SYSTEMS
DuKane Corporation
St. Charles, Illinois
FILMSTRIPS
Children's Reading Service
1078 St. John's Place, Brooklyn 13, N.Y.
DuKone Corporation (PDI
St. Charles, Illinois
Silver Burdett Company (PD)
Morristown, N. J.
Society for Visual Education (PDI
1345 Diversey Parkway, Chicago 1 4
Teaching Aids Service, Inc. (PDI
Lowell Ave. & Cherry Lone, Florol Pork, N. Y.
31 Union Square West, New York 3
Visuol Sciences (PDI
599E— Suffern, N. Y.
SLIDES
Key: Kodochrome 2x2. BVa
X 41/4 or lorgof
Hamilton Color Slides
(producer of 35mm and stereo duplicates)
127 N. Second St., Hamilton, Ohio
Keystone View Co. (PO-4)
Meodville, Pa.
Rodio-Mot Slide Co., Inc. (P-2, 41
22 Oakridge Blvd., Doytono Beoch, Flo.
FILMSTRIP, SLIDE & OPAQUE PROJECTORS
Society for Visual Education (M)
1345 Diversey Porkwoy, Chicogo 14, III.
Viewlex, Incorporated (M)
35-01 Queens Blvd., Long Island City, N. Y.
SOUND SLIDE PROJECTORS
DuKone Corporation
St. Charles. Illinois
(M)
SCREENS
NEW AND USED AV EQUIPMENT
For informoHon about Trade Directory
advertising rates, write EDUCA-
TIONAL SCREEN fir AUDIO-VISUAL
GUIDE, 2000 Lincoln Pork West BIdg.,
Chicago 14, III.
Radiant Manufacturing Co.
1204 So. Toiman Ave., Chkago 8, III.
PROJECTOR TABLES
The Wiethoff Company, Inc.
1824 First St., Son Fernando, Calif.
USED and NEW A-V EQUIPMENT
BOUGHT, SOLD and EXCHANGED!
We pay cosh or allow you the highest
eseni Audio-
ree fitlmate
PEERLESS CAMERA STORES
415 leiington Ave., New York 17, N. Y.
fllfR!
... and VICTOR'S improved
Hi-Lite optical system puts 38% more
light on the screen
Crisp pictures . . . sharp contrasts . . . 38% more light on the screen under
adverse classroom darkening conditions. Yes, the Hi-Lite optical system
with MARK II shutter is Victor's answer to glass walled schools. You
owe it to yourself and your students to see how Victor with its Hi-Lite
optical system helps solve your classroom projection problems.
Check ALL these advantages of Victor 16mm Projectors:
1. Easy 1-2-3 threading and operation
2. Exclusive Guardomatic Safety Film Trips for complete film protection
3. Sapphire-tipped shuttle for longer service
4. Lubrimatic Oil System with one-spot filling
5. 180° Swing-out lens for easy threading and cleaning
6. Still picture, reverse, power rewind, and many others
Send for detailed literature today!
VICTOIk
^nai^iaim C<Apctalu>
en
Pept. 0-47. Davenport, Iowa, U. S. A.
New York — Chicago
Qualify Motion Picture Equipment Since 1910
AFFILIATED WITH THE KALART COMPANY I NC - . PL A I N V I LLE . CONN -
MAGNASCOPE V200
Enlarges microscope
specimens, proiects
them on screen or
tabletop.
MOBILE PROJECTOR
STAND
Leave projector set up,
always ready. Right
classroom height.
SILENT 16
2C00' reel capacity.
Rheostat speed
control. Remote
control for forward-
reverse.
1600 ARC PROJECTOR
Meets the needs for
professional showings
for large audiences.
Portable, and UL
approved.
\nk
BRETT HALpf
MAY, 1957 VOL. 36, No. MAY <? 0 1957
EDUCATIONAL
k
AUDIO-VISUAL GUIDE
PRODUCING AV MATERIALS IN SCHOOL SYSTEMS
CREATIVE TEACHING THROUGH FILMS
INTEGRATED CONCEPTS IN EDUCATION
ABACUS HELPS JOHNNY LEARN ARITHMETIC
sshopper and the Ant"
From the Lotte Reiniger Silhouette Film
(Contemporary Films, New York 16, N. Y.)
^HE NEIIV AURICON /
CINE -VOICE ZE
16mm SOUND-ON-FILM CAMERA
with Professional Heovy-Duty 3-Lens Turret
GUARANTEE
All Auricon Equipment is sold with
a 30-day money back guarantee.
You must be satisfied I
Auricon proudly presents the new "Cine-Voice 11", a worthy
successor to the versatile Cine-Voice I now in use by
Newsreel Cameramen and Film Producers all over the world.
The "Cine-Voice 11" is available in a choice of models to suit
a variety of filming requirements, such as . . .
■M Self-Blimped Camera for picture only, runs synchronously
with double-system sound recorder.
■♦t Self-Blimped Camera for Single-System Sound-On-Film. Shoots picture and optical sound-tracK on same
film at same time.
•¥ Self-Blimped Camera for Single-System "Filmagnetic" Sound-On-Film. Shoots picture on film carrying
magnetic stripe.
•¥■ Combination of Optical or "Filmagnetic" Single-System Sound-On-Film. Camera is quickly converted from
Optical to "Filmagnetic" Sound without the use of tools.
Please write to BERNDT-BACH, INC., 961 N. Mansfield Ave., Hollywood 38, California, or phone
Hollywood 2-0931 for free "Cine-Voice II" literature and prices.
A PRODUCT OF
BERNDT-BACH, INC.
Light weight High-Fittelity"Cine-Volce H'
Sound Camera can go anywhere, operates fron
house current or car battery.
New professional turret of "Cine-Voice IT'
manufactured to highest precision standards
and designed to take heavy-weight professional
"C-Mount" lenses; can also mount zoom-type
lens, as shown above.
$795.00 completeincluding professiona
"Cine-Voice H" Optical Sound-On-Film Camera
with Single-Lens-Mount, High Fidelity Micro-
phone, Amplifier, Headphones, all batteries
and tubes, professional heavy-duty fibre Carry-
ing Case, and Instruction Book. Camera uses
"C-Mount" lens (not furnished) same as mosi
16mm Cameras.
MANUFACTURERS OF SOUND-ON-FILM ""i.™'"" *"5™:»"'"° /."'!""""'
In your classrooms
for versatile lighf control, more beauty
• ••drapes and shades of Du Pont TONTINE
®
From complete blackout for audio-visual use to controlled
sunlight for regular class activities— you add both utility and
beauty to your classrooms when you combine opaque drapes
of "Tontine" permanently flame-resistant vinyl with trans-
lucent window shades of washable "Tontine."
"Tontine" washable drapery material is lightweight,
pliable— yet extremely durable and available in a wide selec-
tion of interior patterns and colors. Flexible and soft, drapes
fold back compactly when not in use. Drapes of Du Pont
"Tontine" resist fading, deterioration, discoloration, shrinking
and stretching.
"Tontine" wasliabie window shade cloth comes in 45
colors including seven translucent "Sky Colors" that transform
the glare of direct sunlight into a soft, pleasing glow — regu-
late light to protect sight. Severe tests prove "Tontine" won't
fade and stays pliable for years under exposure to sunlight.
Will not water-spot or stain, and is completely washable.
Where drapes are impractical —
Du Pont offers shadow-proof Triplex "Tontine" window shade
cloth, excellent for room darkening. Or for a high degree
of opacity plus really rugged wearing qualities, investigate
Du Pont's coated canvas "Tontine." Mail this coupon today
for sample swatches and full descriptive literature on Du Pont
"Tontine" drapery and window shade materials.
Du Pont TONTINE®
Flame-Resistant Vinyl Drapery Material
:a
BETTER THINGS FOR BETTER LIVING . . . THROUGH CHEMISTRY
E. I. du Pont de Nemours & Co. (Inc.)
Fabrics Division — Dept. ES-75, Wilmington 98, Delaware.
Send me swatches and data on the "Tontine" materials checked,
window shade
cloth
D
drapery
material
D
□ Triplex □
coated
canvas
Name
School or Firm_
Address
City
J'osilion^
_Siale
EdScreen & AV Guide — May, 1 957
219
TO
make visual aids_
Calling oil memlvrs!
Bookworm Clubllleffs
in Itwljbrorjj
Here is a completely different
kind of teacher's tool— that
emphasizes all techniques in
all kinds of work— from
quickest Posters to elaborate
visual aids. Flo-master gives
impressive new interest and
clarity on any surface in a
rainbow of instant-drying, non-
smudging colors. Precision
made, with automatic valve
controlled ink flow and inter-
changeable points. Compact
and economical.
See it— try it— buy it! At your
local school supply or station-
ery dealer.
The Flo-master
School Bulletin
shows many new
Ideas and uses for
Flo -master In your
work. Write for a
copy today.
FILT TIP PIN
Cushmon t Denison Mfg. Co.
62S Eighth Ave., N.Y. 18, N.Y.
EDUCATIONAL
CREE
& AUDIO-VISUAL GUIDE
Founded
in 1922
by
Nelson L. Greene
Moy, 1957
Volume 36, Number 5, Whole Number 352
IN THIS ISSUE
C^aitorial
232 TRIBUTE TO A PIONEER
234 PRODUCING AV MATERIALS Jerrold E. Kemp
236 CREATIVE TEACHING WITH FILMS Dr. Stanley Applegate
238 INTEGRATED CONCEPTS IN SCHOOLS George W. Gibson
240 ABACUS TEACHES ARITHMETIC Andrew F. Schott
244 10 I's FOR AV DIRECTORS W. Gjerde
lb,
tmenti
'eparlmen
222 ON THE SCREEN
224 THE READER'S RIGHT Letters to the Editor
226 HAVE YOU HEARD? News About People, Organizations, Events
230 LOOKING AT THE LITERATURE
246 EVALUATION OF NEW FILMS L. C. Larson, Carolyn Guss, John Fritz
251 NEW FILMSTRIPS Robert Church, Walter Pilditch, Harold Ward
252 CHURCH DEPARTMENT William S. Hockman
256 SOUND ADVICE About Audio Materials and Equipment
Max U. Bildersee
259 AUDIO-VISUAL TRADE REVIEW
Robert E. Schreiber
Kytner J-ealurei
256 AUDIO DIRECTORY
266 DIRECTORY OF LOCAL AV DEALERS
266 INDEX TO ADVERTISERS
Inside Back Cover TRADE DIRECTORY FOR THE AUDIO-VISUAL FIELD
IDUCATIONAL
I E SS
iSOCIATION
OF
lMERICA
MEMBIB
vrsuM&ix
BUSINESS & EDITORIAL ADDRESS: EDUCATIONAL SCREEN Cr AUDIO-VISUAL GUIDE,
2000 Lincoln Park West BIdg., Chicago M, Illinois. Contents indexed in the Wilson Educo-
tional Index. For microfilm volumes, write University Microfilms, Ann Arbor, Michigan.
SUBSCRIPTION PRICE (U.S. currency or equivalent): Domestic — $4 one year, $6.50 two
years, $8 three years. Canadian and Pan-American — 50 cents extra per yeor. Other for-
eign— $1 extra per year. Single copy— 45 cents. Special December Blue Book issue — $1.00.
CHANGE OF ADDRESS should be sent immediately to insure uninterrupted delivery of
your magazine. Allow five weeks for change to become effective.
EDUCATIONAL SCREEN Cr AUDIO-VISUAL GUIDE is published monthly except July and
August by The Educational Screen, Inc. Publication office, Borrington, Illinois; Business
and Editorial Office, 2000 Lincoln Pork West, Chicago M, Illinois. Printed in the U.S.A.
Re-entered os second-class matter October, 1953 at the post office at Borrington, Illinois,
under the Act of Morch 3, 1879.
ENTIRE ISSUE COPYRIGHT 1957 BY THE EDUCATIONAL SCREEN, INC.
220
EdScreen & AV Guide — May, 1 957
FiLMOSOUND SPECIALIST. . .why
it's the world's leading sound projector!
More schools and churches use
Filmosound projectors than any
other type. The reason lies in the
machine itself.
You get a combination of exclusive
features that meet the toughest
teaching requirements. For example,
the Filmosound Specialist offers:
0400% longer life— critical film-
handling parts are surfaced with
genuine sapphires.
H Easiest and fastest set-up— top
mounted reel arms with no over-
hang; safe, smooth tilt mechanism.
Full complement of controls—
still-picture clutch and reverse
let you review whole scenes or stop
to discuss a single frame.
Sharpest picture— straight-line
optical system; 5 -element lens;
rhodium reflector.
Quality sound system — big 8-in.
speaker; 15-watt amplifier.
Trouble-free operation — all-gear
drive; three film sprockets; me-
6
tered lubrication.
Ask your Bell & Howell Audio-
Visual
dealer for a
demonstra-
tion. He's
listed in
the yellow
pages of
your phone
book . Or
write for complete information,
Bell & Howell, 7117 McCormick Rd.,
Chicago 45, Illinois.
50 YEARS OF
EdScreen & AV Guide — May, 1957
FINER PRODUCTS THROUGH IMAGINATION
Bell & Howell
221
Film Strip News
Buy By Mail and SAVE
New
GEOGRAPHY series
Alaska; Hawaii; Israel; Bermuda;
Yugoslavia; Puerto Rico; Saudi
Arabia; Singapore; Switzerland.
$3.50 each
ALL STEEL FILE
for 311 filmstrips, 5 drawer, sepa-
rated compartments, complete
cross reference index, charge out
and numbering system, 1000 index
sheets, etc.
only $34.95 now
New Production Releases
"Early Explorers ond
Settlers In America"
Two Timely Social Study Aids
"CYCLING SAFETY"
Just $3.50 Each
On the SCREEIT
WORLDS LARGEST
EXCLUSIVE
Film
Strip
PRODUCERS
THERE'S
NO PLACE
LIKE
FOR
COLOR FILMSTRIPS
AND SLIDES
The masters make the difference
m
FRANK HOLMES
LABORATORIES INC.
1947 FIRST STREET
SAN FERNANDO, CALIF.
EMPIRE 5-4501
WRITE FOR BROCHURE SSS?
"Something New Added"
An 11th (July) Issue
A welcome bonus will reach our
subscribers early in July — an extra.
1 1 th issue of Educational Screen S:
Al'dto-Visual Guide. This will be our
"July Convention" issue and will be
in addition to the ten regular issues
that have been published regularly
since the magazine was founded in
1922.
Many AV conventions will take
place in July: among them, the N.AVA
Convention and Trade Show.
The National .Audio-VisuTl Trade
Show is one of the great Audio-Visual
events of the year, but unfortunately
— it is an event that not every .Audio-
visual educator will be able to attend.
.So we have thought of this way to
I)ring it to them.
This July issue will not only rover
the NAV.\ and other summer conven-
tions, but it will afford a New Equip-
ment Review based on much the same
principle that has proved so popular
and helpful as that applied in the an-
nual December "Blue Book" review
of new materials. It will also carry
detailed programming of the bigger-
than-ever N.WA Convention, includ-
ing those of the various national
meetings and workshops being held
continuously.
So— something new is added for our
readers: an additional issue without
additional charge. For the many thou-
sands who will get to the July Con-
vention and for the many thousands
more who would like to but who can-
not, this new July issue of Educational
Screen & Audio-Visual Guide will pro-
vide an open window to the wonder-
ful, exciting and ever-expanding AV
world.
EDUCATIONAL SCREEN & AVGUIDE
EDITORIAL STAFF
PAUL C. REED, Editor. GAIL MARTIN, Man-
aging Editor. WILLIAM S. HOCKMAN, Editor
for the Church Field. L. C. LARSON, CAROLYN
GUS5 ond JOHN FRITZ, Editors for Film
Evoluotions. MAX U. BILDERSEE, Editor for the
Audio Field. ROBERT E. SCHREIBER, Editor for
the Audio-Visual Trade Review. PHILIP LEWIS,.
Technical Editor.
BUSINESS STAFF
H. S. GILLETTE, Publisher. MARIE C. GREENE,
Associate Publisher. JOSEPHINE H. KNIGHT,
Business Monoger. PATRICK A. PHILIPPI, Cir-
culation Manager, WILMA WIDDICOMBE, Ad-
vertising Production Assistant. General Con-
sultants: Educational & Recreational Guides,
Inc. (WILLIAM LEvVIN, President, and RUTH
M. LEWIN, Vice-President).
Advertising Representatives
WILLIAM LEWIN, 10 Brainerd Rood, Summit,
N. J. (South Orange 3-3217)
WILLIAM F. KRUSE, 2000 Lincoln Pork West
BIdg., Chicago 14, III. (Bittersweet 8-5313)
EDITORIAL ADVISORY BOARD
JAMES W. BROWN, School of Education, San
Jose State College, California
EDGAR DALE, Head, Curriculum Division, Bu-
reau of Educational Research, Ohio State
University, Columbus
Cover: Grasshopper
and the Ant
This month's cover picture is from
the Lotte Reiniger Silhouette Film,
"The Grasshopper and the Ant." The
film is distributed by Contemporary
Films, Inc., New York 16, N. Y. Lotte
Reiniger pioneered in the development
of animated films. She perfected her
technique in Germany, in the early
20's, and in 1926 she produced the
first full length animated film in his-
tory titled "Tlie .Adventures of Prince
.Achmed." Her figures and designs are
created by free-hand scis,sor cutting
and she works with incredible skill
and speed. To quote the British Film
Institute: "Lotte Reiniger's silhouettes
are in the tradition of the Eastern
shadow theatre. ..."
Accent On Photography!
Since the April issue of EDScreen &
AVGuide was devoted to emphasis on
the .Audio half of -AV instruction, we
are going to reverse things and stress
the Visual half in the June issue.
Watch for these leading feature arti-
cles: PRODUCING AV MATERIALS
IN THE SCHOOLS . . . SLIDE MAK-
ING IS EA.SY . . . COLOR SLIDES
IN SCHOOLS . . . and others.
Ed. Staff Change
With the loss of June in March, a
Gail arrived in .April to take over the
May issue of EDScreen & AVGuide.
Gail Martin replaces June N. Sark as
Managing Editor of this publication:
and will carry on in that capacity, it
is expected, indefinitely. No amount
of training is a substitute for experi-
ence, however, so it is fervently hoped
that her readers will bear with her if
this issue should fail in fully meeting
the high standards in appearance and
(]uality that her predecessor so ably
.set for her. — ('^'f
AMO DE BERNARDIS, Assistant Superintendent,
Portland, Oregon, Public Schools
MARGARET W. DIVIZIA, Supervisor in Charge,
Audio-Visual Educotion Section, Los An-
geles City Schools, Los Angeles, California
W. H. DURR, Supervisor, Bureau of Teoching
Materials, State Board of Education, Rich-
mond, Virginia
CHARLES F. HOSAN, Project Big Ben, Univer-
sity of Pennsylvonio, Philadelphia
EMILY S. JONES, Executive Secretary, Educa-
tional Film Library Association, New York
City
F. EDGAR LANE, Supervisor, Instructional
Materials Department, Board of Public In-
struction, Dode County, Florida
F. DEAN McCLUSKY, Professor of Education,
Head of Audio-Visual Education, Univer-
sity Extension, University of California ot
Los Anaeles
5EERLEY REID, Chief, Visual Education Service,
U. S. Office of Education, Woshington
CHARLES F. SCHULLER, Director, Audio-Visual
Center, Michigan State College, East Lan-
sing, Michigan
ERNEST TIEMANN, Director, Visuol Instruction
Bureou, Associate Professor, Division of
Extension, The University of Texas, Austin
DON WHITE, Executive Vice President, Na-
tional Audio-Visual Association, Evanston,
Illinois
222
EdScreen & AV Guide — May, 1957
Carle Place High School, Long Island, N. Y.
'^Audio 'Visual Blinds turn a sunny
classroom Into a dark auditorium Instantly!
Light without glare . . .
complete ventilation, too.
Now, both new and old classrooms can be
equipped for modern audio-visual training
at a cost well within school budgets. The
new Flexalum Audio-Visual Blind permits
the most precise adjustments for any desired
light condition — from bright daylight to
darkness for opaque projection. It frees the
auditorium or multi-purpose room for other
uses. Its original cost is competitive with
less versatile window treatments, and its
service life is far longer, making it the
most economical buy in the long run.
Flexalum's complete light control is
achieved by a new special design that per-
mits greater overlapping of slats and much
tighter closure than has ever been possible
before. Channels at the sides, top and bottom
of the blind prevent light infiltration around
the edges. Complete satisfaction is assured
by the Flexalum Audio-Visual Blind's 5-year
Guarantee.
For complete information, including in-
dependent laboratory tests by U.S. Testing
Co., write to: Hunter Douglas Aluminum
Division of Bridgeport Brass Co., Dept, ES-5
405 Lexington Avenue, New York 17, N. Y.
EdScreen & AV Guide — May, 1957
223
The reader's right
Send letters to EdSCREEN & AVGUIDE, 2000 Lincoln Park West, Chicago 14
More On the Subject
Editor: I noted witli much interest in
your March issue, that others in the
film world share my sense of shock at
the suggestions in the January issue on
"How to Run a Non-Stop Show on
One Projector."
The technical disadvantages of Mr.
Bassett's recommendations have been
amply covered, it seems to me, in let-
ters from other readers. Granted that
it would be more pleasing to an audi-
ence to be able to see a long film with-
out interruption, the technicjue he of-
fered does not seem to provide the an-
swer.
May I point out, however, that for
most educational films of relatively
short duration — ten minutes to forty-
five minutes or an hour — it has been
our experience that it is preferable
not to have a "nonstop" showing. Even
when the films are on the same general
subject, no two of them are made from
the same viewpoint or central theme,
nor with emphasis on the same aspect
of the general theme.
It has been our practice in public
film showings to turn on a dim light
between films, during the brief time re-
quired to thread the next print. The
audience seems to like this minute or
so to assimilate what it has just seen
and readjust its attention in readiness
for the next film. In general — to have
a little "breather" if the just-concluded
film has carried an exceptionally strong
impact.
Mashn R. Porte (Mrs.)
Head, Audio-Visual Department
Dallas Public Library
Dallas, Texas
Plea for Response
Editor: Since in .April we publi^hed a
long list of names of foreign schools
wanting to exchange tapes with schools
in the United States and since inquiries
of foreign schools still come in, my
cjuestion is:
.\re the schools in tlie United States
responding to the INTERNATIONAL
TAPE EXCHANGE PROGRAM? If
so, how many schools have actually
sent tapes to schools in foreign coun-
tries? Please write ^at address below)
and tell me about your tape exchange.
Riitli Y. Terry
C^entral Junior High School
MuskcROn. Michigan, or—
8,14 Ruddiman
North Muskegon, Michigan
Likes Editorial
Editor: Mav I commend you for your
thoughtful editorial written for Broth-
erhood Week? It .succinctly expresses a
philosophy which I have always shared.
In my work as head of the Audio-
Visual Department at this library, it
has been a great joy to utilize films
which indirectly provide examples of
good human relationships and which
show that there is universality among
men. I believe that the creative utili-
zation of materials is the only way
You can teach him
faster
Without exception — in controlled tests, the groups taught
reading by tachistoscopic methods have far outdistanced the
control groups.
No other teaching procedure has ever had such unanimous
approval from research and controlled experimentation, as has
been accorded the Keystone Tachistoscopic Services.
Reports of these Studies will be sent on Request. Write to
Keystone View Company, Meadville, Penna.
KEYSTONE Tachistoscopic Services have proved especially effective as
aids in Remedial and Developmental Reading, Typewriting, Shorthand,
Bookkeeping, Clerical Training, Music, Arithmetic.
which is justified. If .\udio Visual
specialists seek films as an end in them-
selves, rather than a means to an end,
they are only doing half of their job.
Xellene Smith
Head, Audio-\'isual Department
The Cireenwich Library
Greenwich, Connecticut
That Does It!
Editor: .Anent my article on splicing
one reel to the end of the previous
reel, word limit prevented me from
dealing with these points: 1. You al-
most need to operate from a projection
booth to use the splicing method at
all, and then only for entertainment
(feature) films when changing reels
breaks the continuity and mood of the
film. 2. I spread an old bedspread on
the floor to catch the film as it ran off
and I don't believe the film was dam-
aged at all. The worst that happens is
in putting a splice in the trailer if it
doesn't already have one. My experi-
ence showed most 16mm features are
already spliced at those points and I
only broke and respliced the splices;
maybe taking off one frame in the
process.
I picked up the idea in Beirut. Leb-
anon, where I was principal of the
.American Community Siliool for sev-
eral years. I ran the Friday night mov-
ies for the families using features from
MGM, Paramount, 20th-century Fox
and Universal. I hated to break the
show because of audience irritation
and because the kids would take this
oppor,tunity to run around and it was
hard to get them to settle down when
the reel started again. .\ Lelianon pro-
jectionist gave me the idea when I
mentioned wishing I had a second pro-
jector. One night I ran "Julius Ceasar"
through two continuous performances
(8 reels altogether) without a break; all
on one Bell and Howell.
T. Robert Bassett
The Columhus Boychoir Schcxil
Box 350, Princeton, N. J.
Wanted: Back Issues
Editor: The Graduate School of Edu-
cation of the new bilingual Interna-
tional Christian University of Tokyo
invites donations of back volumes, or
of individual numbers, of Educational
ScRicEN, except for Vol. 32 — No. 10,
Vol. 33-Nos. 1 to 10, and Vol. 35-
Nos. 1 and 2. which are already in
hand. It also needs back numbers of
25 other journals of education. For
details of needs, write to me at the
address given below. Please make no
shipments until I have checked on pos-
sible duplications. Shipping costs will
then be paid and a value receipt is-
sued which makes possible income tax
deduction for your contribution.
lienjatnin R. Andrews
(i Woodbine St.
So. Burlington, Vermont
224
EdScreen & AV Guide — May, 1 957
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EdScreen & AV Guide — May, 1 957
225
News atout people, organizations, events
Have you heard ?
ETV Research Report
Publication of a comprehensive re-
port containing findings of 71 research
projects dealing with instructional uses
of television was announced recently
by the Educational Television and
Radio Center.
Written by Hideya Kumata, the re-
port was published by the Center to
provide a major resource document for
educators and others interested in the
development of television for classroom
instruction. Kumata is with the Col-
lege of Communication Arts at Michi-
gan State University and made his
study under a grant from the Institute
of Communications Research of the
University of Illinois.
The report, entitled "An Inventory
of Instructional Television Research,"
contains abstracts of the 71 research
projects. The 155-page book also con-
tains a selected bibliography of 173
annotated items on TV as a teaching
tool.
Copies of the report can be obtained
from the Center at a cost of |1.00 each.
Workshop for Librarians
"Pattern for Progress," a workshop
designed for school librarians with the
emphasis on the transitional problems
facing school librarians as a result of
the school library's expanding role of
becoming an instructional material
center, will be held at San Jose State
College from June 18 to 22, 1957.
Mrs. Mary Peacock Douglas, super-
visor of school libraries in Raleigh,
North Carolina, will supervise the five-
day program. She will be assisted by
other audio-visual and library leaders
from the State of California. Included
on the list of advisory personnel are
such audio-visual leaders as Dr. Fred
Harcleroad, Dr. James Brown, and Dr.
Richard Lewis.
The workshop, to be held in the
newly opened 1 1,000, 000 instructional
material center in the San Jose State
College Library, is open to all persons
interested in curriculum material cen-
ter development.
Additional information on the con-
ference will soon be released. Persons
desiring immediate details may write to
Miss Dora Smith, head of the depart-
ment of librarianship at San Jose State.
AV Fellowship Awards
Graduate Fellowships for the
advancement of Leadership in .Audio-
visual Education have been announced
by San Jose State College. Estab-
lished bv Photo and Sound Company,
audio-visual equipment and materials
suppliers in California, the Fellowship
Fund was presented to the college by
Mr. Norman Carlson, President, and
Mr. Jerome Kintner, Vice-President,
of Photo and Sound, during a recent
visit to the College. The fund, $500,
will provide two §100 Fellowships for
the Summer Session 1957 and two
$150 Fellowships for the academic year
1957-1958.
The statement of eligibility and
selection prepared by the college fol-
lows:
"Awards will be made to candi-
dates for advanced study beyond
the baccalaureate degree, candi-
dates for the Master of .Arts De-
gree in Education with emphasis
in the field of .Audio-Visual Educa-
tion and Curriculum Materials,
and candidates with advanced
standing seeking California Cre-
dentials. Selection will be based
upon each candidate's demon-
strated promise in the field of
audio-visual methods, potential
for leadership in the field, and
satisfactory academic achievement,
including qualification for ad-
vanced standing at San Jose State
College. Selection will be made
by a committee established by the
College."
"Oh good, Wilbur found an extension
cord!"
PR Theme For NAVA
Convention in Chicago
"Public Relations" will he the gen-
eral theme of the National .Audio-
Visual Convention and Exhibit to be
held in Chicago July 20-23, in the
air-conditioned Morrison Hotel. The
Exhibit will open this year on Satur-
day, a day sooner than formerly, to
provide additional opportunity for in-
spection of equipment and materials.
William Birchfield, NAV.A Conven-
tion Committee Chairman, said:
"It is easy to see that the general
public lacks a clear understanding of
the tremendous impact audio-visuals
are having in education, industry and
the religious field. We feel that the
audio-visual specialist has a responsi-
bility to help build this understanding.
"We hope that our sessions this year
can serve as a practical method of
spreading the know-how of public re-
lations activity widely throughout the
audio-visual field."
Birchfield pointed out that 2,500 .AV
specialists from seven national organi-
zations will attend the Convention and
Exhibit.
Among the groups planning to hold
their own sessions during the Con-
vention are the Educational Film
Library .Association, the Chief State
School .Audio-Visual Officers, and the
.Audio-Visual Conference of Medical
and .Allied Sciences. A Religious
Workshop, for church directors of re-
ligious education, pastors, and other
religious audio-visualists; an .Audio-
Visual Workshop for Industrial Train-
ing Directors; and an Agricultural A-V
Workshop, for county agricultural
agents, vocational agriculture teachers,
and agricultural extension .workers,
will also be held during the Conven-
tion and Exhibit.
Illinois AVA Meeting
The two-day meeting of the Illinois
.Audio-Visual Association held April
11-12 at Western State Teachers Col-
lege, at Macomb, drew a record at-
tendance from all parts of the state.
"Western" has a strong AV depart-
ment, with seven full-time staff mem-
bers. After a tour of the extensive
FM radio station at the college, the
opening session was devoted to a re-
(Continued on page 228)
226
EdScreen & AV Guide — May, 1 957
Levolor Venetian blinds are the answer to audio-visual problems
i
Audio-Visual education methods are still
being perfected with new ideas emerging
every day. Because of this constant prog-
ress and change, educators vary in their
opinions of what constitutes a properly
darkened room. One thing is certain, each
educator has his own ideas of the type of
light control he desires. Recognizing this
fact, Levolor makes it possible for each
individual instructor to have the exact
lighting conditions and perfect control he
favors. Whether you specify a Levolor
Motorized A.V. Blind, or a Manually oper-
ated Levolor A.V. Blind, you can at all
times control the lighting conditions of
your room,.
*■•********•*•*
Full details and specifications will be sent
on request. Write to Audio-Visual Dept.,
LEVOLOR LORENTZEN, INC., 720 Monroe
Street, Hoboken, N. J.
Be sure to specify
The Scientifically Developed Audio-Visual Blind
COPYRIGHT LEVOLOR LORENTZEN, INC.
EdScreen & AV Guide — May, 1 957
227
port on "Educational Values of Closed
Circuit TV," by Dr. Lloyd J. Trump,
Director of the Commission on the
Experimental Study of the Utilization
of the Staff in the Secondary School.
Dr. Trump told of the foundation-
sub.':idized experiments in Hagerstown
and in Evanston, and listed a number
of positive findings which he stated
we already "know" about TV teach-
ing. Some of these were less positively
sL-i.ted by Clair R. Tettemer, Director
of School Programs, on Station KETC,
Channel 9, St. Louis, in a talk at the
closing session of the second day.
Three classes, in Science and in Eng-
lish Composition (9th grade) and in
Beginning Spelling (2nd-3rd grade),
were taught in large groups (150 in
high school, 75 in the elementary) ex-
clusively by TV, with a teacher and
a teacher's aide standing by but for-
bidden to assist the students. While
the findings revealed "no significant
differences" in student grades as com-
pared with conventional techniques,
there were evidences of collateral gains
resulting from the closer personal re-
lationship between teacher and pupils
in normal class work. The monitor
te.ichers were outspoken in their dis-
like of the limitations put on their
activity in this test, and pupils in the
TV classes felt somewhat short-
changed. Mr. Tettemer urged that TV
teaching should concentrate on things
that can be done better by exclusively
TV techniques, and that it be inte-
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The dinner meeting heard a most
tliought-provoking address by Maurice
B. Mitchell, president of Encyclopaedia
Britannica Films, on the advances
made by the Russians in the "cold
war of brains," in which we were
])resently being outdone. The greater
jjart of the Friday morning session was
given over to manufacturers and pro-
ducers to demonstrate "What's New"
in conventional AV. New classroom
films were shown by Coronet and EBF,
a new portable transparency printer
was demonstrated by Ozalid, and the
Polaroid "copy-master" made an in-
stantaneous copy of tlie cover of this
magazine.
Fhe business meeting discussed the
promotion of student projectionists
clubs, in connection with holding of
regional lAVA meetings. It was the
consensus that such meetings should
be held in conjunction with admin-
istrator, curriculum or teacher meet-
ings, the AV program to serve the
purpose and fit the theme of such
meetings. Efforts are continuing to
establish certification for AV specialists
but in view of the trend toward reduc-
ing the number of special certificates
it may be necessary to settle for the
inclusion of AV competencies in other
certificates. A distinguished service
plaque was presented to Sid Alkire, re-
cently resigned AV head in the State
Department of Instruction.
Adlai to Work For EBF
Adlai E. Stevenson announced on
April 10th that he had accepted the
chairmanship on the advisory board
of Encyclopaedia Britannica Films, Inc.
He will assume his new position on
July 1st. In the announcement, Steven-
son said:
"After years of familiarity with pub-
lic questions, I have found the defi-
ciencies in education our most serious
and urgent domestic concern.
"The teacher shortage has enhanced
my interest in the audio-visual tech-
niques, and I am convinced of the
need for greater public understanding
of the role of the motion picture in
teaching.
"The classroom teaching film is
accepted by educators almost univer-
sally, but still too few parents have
any true conception of what audio-
visual education really means."
The former governor of Illinois and
Democratic candidate for President in
1952 and last year, states this will be
Ills first major position in private busi-
ness since the election last fall.
228
EdScreen & AV Guide — May, 1957
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is simply the radiance of a solid reputation for
sound, careful and accurate film processing.
Wofta performer.
Precision is the pace-setter in film processing. In
the post. Precision found techniques to bring the
best out of black and white or color originals.
In the present, facilities are the profession's very
best for any of your processing needs.
And, in the future. Precision will, as usual, be
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EdScreen & AV Guide — May, 1 957
229
Loohintf at the Literature
"On Your Feet"— An attractivelv (and
amusingly) illustrated free booklet just
issued I)y the Polaroid Corporation
(Cambridge 39, Mass.). It is packed
with practical suggestions on uses of
their new direct-positive transparencies
by all who make presentations before
audiences. While this booklet serves
primarily public and sale meeting
speakers, there is a page on "Using
Slides in Teaching" and many of the
general suggestions have distinct class-
room applications.
Elements of Color in Professional
Motion Pictures, committee report.
Society of Motion Picture and Tele-
vision Engineers, 55 W. 42nd St., New
York 36, N. Y. §3.50.
This 104 page book, 27 in color,
while primarily of interest to the ad-
vanced cinematographer, contains
much material usable by physics in-
structors and high school photography
clubs. The color pictures are excep-
tionally fine and quite self-explana-
tory.
Educational Utilization of Mason-
ITE Peg-Board, Masonite Corporation,
111 W. Washington St., Chicago 2, III.
Free,
Based on a research project directed
by the Stanford University School
Planning Laboratory, Stanford, Cali-
fornia, the 20-page booklet shows peg-
board applications from kindergarten
step-by-stcp through Junior College.
Display building is made easy and in-
teresting at all levels.
"Audio-Visual Instructional .Mate-
rials" is the title of the March 1957
issue of the Educational Press Bulle-
tin published by Illinois' Superin-
tendent of Public Instruction. This
attractive, well-illustrated, 24-page
pamphlet contains 14 articles ranging
from the official endorsement editorial
to national AV standards. The issue
(Vol. 48, No. 2, Whole No. 470) was
compiled by Mrs. Beatrice S. Simmons,
Acting Supervisor of ,\udio-Visual Ed-
ucation, Office of Vernon L. Nickell.
Superintendent of Public Instruction.
Tape Recorders and Tape Recording
by Harold D. Weiler. Radio Maga-
zines, Inc., P.O. Box 629, Mineola,
N. Y. 1956. 192 pages. §2.95 or $3.95
(hard cover).
Written primarily for the amateur
and semi-professional tape recordist,
the book gives special emphasis to the
use of tape recording in education.
School Pictures With a Purpose by
Robert C. Snider. Midwest .Administra-
tion Center, The University of Chi-
cago, 5835 Kimbark A\e., Chicago 37,
111. Vol. V, November 1956, No. 3.
4-page leaflet. 25 cents.
This leaflet discusses the use of the
photograph as a means of presenting
information to the public about the
schools, pointing out that the use of
pictures in school public relations is
surprisingly infrequent and ineffective.
Lust for Life, War and Peace,
Friendly Persuasion. Photoplay Study
Guides by David Manzella and William
Lewin. Publication Press, 4804 East
Ninth St., Kansas City 24, Mo. 13 pages
each. Single copies, 30 cents each.
These guides to outstanding feature
motion pictures describe the content of
each film and give suggestions for
classroom study of the films. Lust for
Life is the Metro-Goldwyn-Mayer film
adapted from Irving Stone's novel and
telling the story of painter Vincent Van
Gogh. War and Peace is a Paramount
picture based on Tolstoy's great novel.
Friendly Persuasion is a semi-historical
comedy-drama about a Quaker family
in southern Indiana at the time of the
Civil War. The picture is based on a
collection of short stories by Jessamyn
West.
Advertisement
HELPFUL BOOKS
AUDIO-VrSUAL METHODS IN
TEACHING: REVISED AND EN-
LARGED. By Edgar Dale. 544 pp.
Illustrated; and with 49 full-color
plotes. The Dryden Press, 31 West
54th St., New York 19, N. Y. 1954.
$6.25.
AUDIO-VISUAL AIDS TO INSTRUC-
TION. By Harry C. McKown and Al-
vin B. Roberts. 608 pp. McGraw-Hill
Book Company, 330 West 42nd St.,
New York 36. Second Edition. $5.50.
DISPLAY FOR LEARNING. Prepared
by Marjorie East. Edited by Edgar
Dale, 306 pp. The Dryden Press, 31
W. 54th St., New York 19. 1952.
$3.00.
THE A-V BIBLIOGRAPHY. By F.
Dean McClusky. 230 pp. Wm. C.
Brown Company, Publishers. 215
West Ninth St., Dubuque, Iowa.
$3.75.
AUDIO-VISUAL MATERIALS: THEIR
NATURE AND USE. Revised Edition.
By Walter Arno WIttich and Charles
F. Schuller. 570 pp. 249 Illustrations,
14 Color Plates. Harper Gr Brothers,
49 E. 33rd St., New York 16, N.Y.
1957. $6.50.
STANDARDS OF PHOTOPLAY AP-
PRECIATION. A Course of Study In
Photoplay Appreciation, Including a
Photoplay Approach to Shakespeare.
By William Lewin and Alexander
Frozler. Illustrated. Educational &
Recreational Guides, Inc., 10 Broinerd
Road, Summit, New Jersey. $4.75.
A WINDOW TO THE CHILD'S MIND
— Alpork's New Educational Hand-
book by Dorothy R. Luke, 268 pp.
The first authentic analysis of Helen
Parkhurst's recorded interviews with
children. An indispensable guide for
teachers. 1955 Storbridge Publica-
tions, P.O. Box 574 Grand Central
Stotion, New York 17, N.Y. $3.50.
AUDIO-VISUAL TEACHING TECH-
NIQUES. By F. Dean McClusky. 139
pp. Illustrated. Wm. C. Brown Com-
pany, Publishers. 215 West Ninth St.,
St., Dubuque, Iowa. $2.75-
EDUCATIONAL FILM GUIDE (com-
prehensive listing of best 16 mm films
on all subjects), 11th completely re-
vised edition, 1953, 1037 pages, with
semi-annual and annual supplements
thru Spring of 1957. The 11th edi-
tion and the supplement service are
each $7.50 unless ordered and billed
at the some time when the combina-
tion price is $12.50 (for foreign
prices, add $1.00 in each cose). The
H. W. Wilson Company, 950 Uni-
versity Ave., New York 52.
FILMSTRIP GUIDE, (Comprehensive
listing of best 35mm filmstrips on all
subjects) 3rd completely revised edi-
tion, 1954, 410 pages, with semi-an-
nual and annuol supplement service
through Fall of 1957. The 3rd edi-
tion and the supplement service ore
$5.00 each unless ordered and billed
at the same time when the combina-
tion price is $8.50. (For foreign
prices, add $1.00 in each case.) Or-
der from The H. W. Wilson Company,
950 University Ave., New York 52.
EDUCATORS GUIDE TO FREE SLIDE-
FILMS. Compiled and Edited by Mary
Foley Horkheimer and John W. Differ.
Eighth Annual Edition, 1956. Educa-
tors Progress Service, Dept, AVG,
Randolph, Wis. $5.00.
EDUCATORS GUIDE TO FREE FILMS.
Compiled and Edited by Mary Foley
Horkheimer and John W. Diffor. Edu-
cational Consultant, John Guy Fowlkes.
16th Annual Edition, 1956. Educa-
tors Progress Service, Dept. AVG,
Randolph, Wis. $6.00.
EDUCATORS GUIDE TO FREE TAPES,
SCRIPTS, AND TRANSCRIPTIONS.
Compiled and Edited by Walter A.
Wittich, Ph.D., and Gertie L. Hanson,
M. A. Second Annual Edition, 1956.
Educators Progress Service, Dept.
AVG, Randolph, Wis. $5.75.
230
EdScreen & AV Guide — May, 1957
fPV
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W,.ii.. (.. Ik, „,.,. i, AtNLAS MACKLNZIt • JESSt L LA5KY. JR • JACK GARI55 ■ f RCDRIC M FRANK
B.,.J .p.. il, HOLY SCRIPTURES oJ .A., ......i .-J "=J 1-5. • P-J—J l, W«u. P.,t.., A.,.c...... l.<
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EdScreen & AV Guide — May, 1 957 231
editorial
Tribute To A Pioneer
Today a Truth Emerges/
Tomorrow It Is Proven.
Anna Verona Dorris was the author of the first
textbook in the audio-visual field. When I was first
exposed to visual instruction in a formal course, it was
the only text. If I didn't then fully appreciate what
an excellent book it was, I do now. 1 re-read it the
other day. It is amazing the way this old text with-
stands the test of time.
Read for yourself some of the words from this re-
markable book. Read for instance, some of the things
Anna Dorris wrote relating to what visual instruction
is all about:
"Knowledge is gained through rich and varied experi-
ences, and these experiences are very largly sensory
experiences.
"The sense of sight is the most powerful and effective
means of conveying impressions to the mind. It there-
fore follows that visual instruction is the most effec-
tive way of communicating knowledge.
"Through visual experiences they (children) come to
desire the information that is in books, and so are
impelled to learn to read intelligently.
"In visual aids the teacher finds the most efficient in-
struments wherewith to bring vividness and concrete-
ness to the child in his attempts to learn.
"An old Chinese proverb says, 'One picture is worth
ten thousand words.'
"The auditory sense experience must be comple-
mented by the experience of vision if a correct mental
image is to be formulated."
Further justifications for the use of visual materials
in instruction sound as if they might have been written
this morning:
"Science and invention have brought a baffling multi-
plicity of new tools and opportunities . . . the respon-
sibility laid upon the public school has been
tremendously increased.
"If the school is to make any attempt to keep pace
with life and to meet the needs of society, it must take
advantage of every valuable contribution to modem
science and invention as it is perfected.
"Tlie more adequate use of visual instruction in
teaching is coming as a result of seeing its effective use
in the commercial and industrial world.
"Modern society demands that present day education
shall be more concrete and practical and that due
consideration shall be given to the use of the more
modern methods and equipment."
Here are some quotations from this book about
teacher training and administering a visual program:
"The effective functioning of visual procedures de-
pends very largely upon the personality, the training,
and the attitude of the teacher toward visual instruc-
tion.
"All teachers need definite training in the use of
visual instruction.
"No constructive educational work in visual instruc-
tion can be carried on in any community loithout
some organized working plan, and some one person
responsible for the functioning of such a plan."
What was the status of visual instruction when this
text was written?
"There is not a progressive school system in America
that is not already either making use of visual instruc-
tion or seriously contemplating doing so."
And what about the future?
"The outlook for visual instruction as a dynamic
factor in the educational field has never been more
promising."
Visual Instruction in the Public Schools, by Anna
Verona Dorris, published in 1928 by Ginn and Com-
pany, was undoubtedly one of the most significant
forces in shaping the direction and the development
of the audio-visual field. To Anna Verona Dorris, true
pioneer in visual instruction, we express our sincere
appreciation, not only for what she thought about
visual instruction thirty years ago, but for her having
expressed those thoughts so well.
232
Paul G, Keeh
EdScreen & AV Guide — May, 1 957
Xlow do your projector
maintenance costs compare
with these averages?
Recently we surveyed a number of 16-
mm-projector o>vners and service shops
to learn how much it costs to maintain
Kodascope Pageant Projectors in top
working order.
We found — as you, too, will find —
that Pageant maintenance costs are
surprisingly low.
Typical case histories show
dollars and cents of low-cost
Pageant Projector maintenance
1. It takes only 57 minutes per year,
on the average, to service each of the 55
Kodascope Pageant 16mm Sound Pro-
jectors used by one large Midwest
school system. Parts cost just $1.45 per
year per unit, average. Average yearly
use per projector, 720 hours ! ! !
2. No annual repairs on 8 Pageant
Projectors for three years is the report
from a New York business firm with a
fleet of 15 machines. The remaining 7
units needed only minor repairs during
the three year period.
3. A fleet of 38 Pageants, operating
about 500 hours per year, averaged only
$2.47 per year per unit for replacement
parts! Service time per year, one hour
30 minutes.
4. After 855 hours' use per year,
average, replacement parts cost just
$3.03 per Pageant Projector. Labor per
unit, one hour 15 minutes average. This
is what one large Southwestern dealer
and service shop reports after keeping
records for two years.
5. 1500 hours with no time lost for
repairs — that's what a West Coast co-
ordinator of A-V services reports. His
school system owns six Pageant Projec-
tors, which have cost less than SI 0.00 to
maintain — about $1.67 per machine.
WHY PAGEANT COSTS ARE SO LOW
The simplicity of Pageant Projector de-
sign is one major low-maintenance fac-
tor. A Pageant Projector has fewer work-
ing parts to wear out, fewer to clean or
adjust. And it runs at lower pulldown-
shaft speeds; less vibration and wear is
the result.
Pageant Projector simplicity makes
minor maintenance jobs simpler, too.
Parts are easy to get at.
NO OILING NEEDED
You never have to oil a Pageant Projec-
tor. It is permanently lubricated at the
factory. This completely eliminates the
most common cause of projector break-
downs— over- or underoiling.
READY WHEN YOU NEED IT
Why should you miss showing a good
film at the right psychological moment
because of needless projector break-
downs? Your trouble-free Pageant is
ready to roll any time you need it.
Ask your Kodak A-V dealer for a free
demonstration. See Pageant Projector
picture brilliance and sharpness. Hear
the superb sound reproduction. Try the
simplified setups. Choose from three
basic models designed to fit your needs
and budget.
No more oiling worries; nylon gears, oil-impreg-
nated bearings, etc., give you permanent pre-
lubrication.
For complete service accessibility, the amplifier
and projector mechanism are easily removable.
5-111
NAME-
_TinE
ORGANIZATION-
STREET
OTY.
STATE
(Zone)
EASTMAN KODAK COMPANY, Dept. 8-V, Rochester 4, N. Y.
Plea«e tend me complete information on the new Kodascope PAGEANT 16mm Sound
Projectors, and tell me who con give me a demonih-ation. I understand I am under
no obligation.
TRADCMARK
EdScreen & AV Guide — May, 1 957
233
Producing Audio -Visual
Materials in School Systems
Editor's note: This is the first of two
articles to be presented bv Mr. Kemp deal-
ing with Ay production in central depart-
ments of school systems, and in indix'idual
schools.
by
Jerrold E. Kemp
No longer is the production of audio-
visual materials in school systems con-
sidered an unnecessary frill to the
audio-visual program. The publication
of texts and manuals dealing Vkfith
simple production techniques, the re-
cent completion of a series of sound
films treating the preparation of inex-
pensive teaching materials, numerous
demonstrations and workshops in the
area of local production of audio-visual
materials, as well as the development
of actual programs and services on the
local level evidence the increasing rec-
ognition of the importance of this
activity.
There are, however, a number of
questions being asked by school ad-
ministrators, supervisors, and teachers.
Are there some common practices, ac-
tivities, and trends in local production
which should be valuable in most
school systems? What purposes are be-
ing served by locally prepared mate-
rials? What types of materials receive
attention? What facilities are available
for use? Who are the people engaged
in production work? How does a school
system get started on a production
program.
The questions and the local produc-
tion aspect of audio-visual programs
have been of particular interest to the
author. He has engaged in photo-
graphic production work on the school
system and college levels and has in-
structed graduate students and teachers
in the preparation of inexpensive
teaching materials.i These experiences
and interests have led to a detailed
study of production activities in school
systems. 2 ,\ nation - wide survey was
conducted to determine the extent of
activity and then personal visits were
made to nine midwest school systems
with outstanding production programs.
The findings, some of which are re-
ported here for the purposes of inter-
preting and helping to develop local
production programs, reveal that in
many situations local production work
is making valuable contributions to
school programs and that school peo-
ple, from superintendents to students,
are enthusiastic about these activities
and their results.
Purposes Served
Local production activities provide
materials to fit specific local needs in
each school system. These needs serve
three major areas: public relations, in-
service teacher education, and class-
room instruction.
.\ number of administrators refer to
the importance of specific audio-visual
materials that interpret the sciiool pro-
gram and school needs to the commu-
nity. Some superintendents are par-
ticularly pleased to have sets of color
slides or films on phases of their
programs for use when addressing
luncheon groups, or as part of a dis-
cussion program on television. A num-
ber of other administrators point to
the contributions made by specific ma-
terials in support of a bond drive or as
counteractions against unfavorable
criticism on some phase of their school
program.
Motion pictures
Graptiics
Television
"The purposes which may be served by the variety of
materials produced in school systems."
234
EdScreen & AV GuicJe — May, 1957
I
Frequently supervisors want mate-
rials for in-service training. Such things
as projected charts on the organization
of the school system for orienting new
teachers, photographic records of out-
standing class activities for showing to
groups in workshops, or large blow-ups
of threading diagrams for instructing
teachers in the operation of projectors
are cited as having definite places in
improving the understanding and pro-
ficiency of teachers.
The need for instructional materials
on community resources and other cur-
riculum topics is the strongest justifica-
tion given for production activity. In
many instances audio-visual directors
and instructional supervisors point out
that although commercial materials
terials that will show how the local
water department obtains, purifies, and
distributes its water.
Materials for Production
All kinds of audio-visual materials
were produced locally at one time or
another by the school systems consid-
ered in this study. Particular needs,
available equipment, and personnel
competencies are reasons for limiting
the variety of materials in most situa-
tions. Some types are easier to work
with, are less expensive, and as a re-
sult, are more readily prepared.
The greatest attention is given to
two-by-two slides. Thirty-five millimeter
cameras not only are found in many
audiovisual departments, but are also
Graphics & Photographic
workroom
Display area
a
Meeting room
(In-service classes)
"Suggested floor plan for production facilities in the
audio-visual department of a school system."
have, and no doubt will continue to
make up a large share of the audio-
visual materials used in schools, cur-
riculum policy emphasizes the need for
acquainting children with their im-
mediate surroundings. Just as each
person is an individual unto himself,
so each community and its many func-
tional aspects must also be considered
unique. Therefore, in any school system
strong need should exist for supple-
mentary materials with local applica-
tion. One director illustrated this point
by explaining that while it is satisfac-
tory for an eighth grade teacher to use
a commercial film on water supply
that is generalized to fit nation-wide
use, why not then bring the topic closer
to home by also making available ma-
possessed by a large number of indi-
viduals. The ease of shooting color and
the home processing of certain other
films for immediate use make this an
outstanding medium with which to
work. Slides are prepared on a wide
range of topics, including community
resources, school programs, class activi-
ties, field trips, and as close-up copies
of useful materials for instruction. In
most instances materials for classroom
use are placed in the materials library
for distribution.
Black and white photographs gener-
ally receive secondary attention. Press
or reflex-type cameras most often are
used to prepare pictures for newspa-
pers, for fjooklets and manuals, and for
school records. Also in some systems
"Members of on audio-visual
department producing a sound
motion picture on school activi-
ties."
teacher committees recommend the
preparation of study prints on specific
curriculum topics (example — "Trans-
portation in Our Community").
Motion pictures, while a more ex-
pensive type of production, effectively
satisfy certain needs in almost every
school system, large or small. Some
community subjects are filmed for in-
structional use, while films made
on aspects of the school program for
use on television, are also used to ac-
quaint new teachers with the local
program. In more than one instance
community agencies or local concerns
make funds available for the prepara-
tion of films on important community
services, activities, or problems.
Radio and television programming
are other forms of production activity
which prove worthwhile in a majority
of school systems. Most larger school
systems have established radio and tele-
vision departments separate from
audio-visual services, while smaller sys-
tems tend to maintain all such func-
tions under the supervision of the
audio-visual director. Programs are
produced over school - operated FM
radio stations as well as in cooperation
with commercial radio and television
facilities. A large portion of the latter
programs interpret the work of the
schools to the community.
Certain other materials may receive
less attention in production. In some
school systems pictorial materials are
collected from magazines and other
sources and then mounted (dry mount,
wet mount, or laminate with plastic)
for preservation and ease of use. In a
few larger systems trained personnel
prepare posters and charts for adminis-
tative use. Other personnel fix and
mount nature stucly objects, embed
flowers and small animal forms in
plastic, and construct models and dio-
ramas. Practically all materials are
available for use by teachers.
(Continued on page 237)
EdScreen & AV Guide — May, 1 957
235
Creative Teaching Througli tlie
Creative Use of Films
by
Dr. Stanley Applegate
Director of the Curriculum Materials Center
of the Manhasset (N.Y.) Public Schook
"Daybreak In Udi"
In the background we hear the voices
of children at play. The camera moves
among them and picks out a young
boy learning to ride a bicycle. He gets
on and falls off, gets on again and falls
off, finally he rides wobblingly away.
A narrator says, "This child is learning
by making mistakes. What do you do
when a child makes mistakes?"
This is a one minute sequence in a
thirty - two minute film "Children
Learning by Experience," a perfect
"kick-off" for a faculty meeting, parent:
teacher association program, or college
class on the psychology of learning.
And that one minute is all that is
needed!
Probably the most expensive assump-
tion made by the users of educational
films is that the film should always be
used in its entirety just as it was pro-
duced and that it should be shown to
the entire classroom or even a larger
audience since after all it is a mass
medium. This minimal use of one of
the richest of our instructional mate-
rials is expensive not only because
of the innumerable other ways the same
film can be used but because in spite
of the time, effort, and money which
might be expended educational objec-
tives are seldom if ever achieved
through pre-packaged learning expe-
riences which cannot possibly take into
account individual needs, interests, and
abilities. When films are used in this
way the design of the instructional
material itself dictates the curriculum
and determines the learning process.
The creative user of instructional
materials regards the film as a possible
source of learning experience. His se-
lection and method of use is based on
his over-all objectives, his knowledge
of the growth and development of a
particular group of students, and the
application of his understanding of
the learning process. He may use the
same film in a number of different ways
to help learners understand their needs,
set goals for themselves, provide activi-
ties or experiences which will help
them achieve their goals, evaluate
progress toward fulfilling their goals,
and reassess their needs. This process
can best be seen through a number of
examples in different subject areas.
SCIENCE. A general science class
is watching a short center section from
the animated color film on oil, "As Old
As the Hills." The sound is off and the
teacher is asking the class, "How does
a petroleum geologist know where to
look for oil? What is he looking for
when he makes a core sample? How
does he know that the earth looks like
this cross section on facing page?"
This film is being used as an ani-
mated wall chart to help the students
through group discussion to evaluate
their progress in a unit on the forma-
tion of the earth's crust.
ENGLISH. Students in a ninth grade
have just seen the hair-raising opening
three minutes of the feature film "Great
Expectations" (available as an excerpt
in the B.I.S. "Critic and Film" Series).
The class is discussing: How does a
film writer describe a scene like this
one? Is the shooting script very differ-
ent from Dickens' version? What words
would you use to paint a picture of the
graveyard, the old church, the quay
through the marsh, and the face of the
esca])e(l (onvict?
This film excerpt and discussion are
planned by the teacher to have the
students experience the challenge of
creating visual images through words.
.■\tteinpts to write a shooting script will
help them identify their needs and set
their individual goab.
"Great Expectations"
SOCIAL STUDIES. Students in a
tenth grade World History class have
been studying the cultures of primitive
peoples. One of their richest resources
has been the use of films on native
populations: Africa ("Gold Coast Peo-
ple," "Father and Son," "Drums for a
Holiday" and "The Future of One
Million Africans"), Asia ("Song of
Ceylon," "Focus on Kuwait"), and the
Caribbean ("C a r i b b e'a n" and "El
Dorado"). They have just seen the
Academy Award winning documentary
"Daybreak in Udi." The fihn depicts
the efforts of the local District Officer
in a Nigerian jungle community to use
the efforts of the younger natives to
build a maternity home against the
strong opposition of the superstitious
village elders. The teacher stops the
film at this point; the maternity hospi-
tal is built, but no one dares to use it.
A young wife breaks from the circle of
witch doctors, frowning elders and won-
236
EdScreen & AV Guide — May, 1 957
tiering liibcsnicii and walks slowly with
dignity toward the new hospital. What
will happen? How will she be treated
by the other tribesmen? Will her ex-
ample be followed? Arc we really doing
the so-called "backward peoples" a
service through bringing them modern
medicine and other scientific and tech-
nical assistance? If you were the local
District Officer, what would you have
done differently because of your pres-
ent knowledge of primitive cultures?
The films of primitive populations
were used primarily to help students
reach their immediate goals: the search
for information; the development of
skills in research, observation, and re-
porting; and improved attitudes
through understanding of peoples quite
different from themselves. "Daybreak
in Udi" was used as a final examina-
tion for the unit. The discussion and
other activities which followed helped
the group evaluate progress and to set
neiu goals as new needs were perceived.
"Oore Sampk" lor OH
These students are learning through
the use of these films and other ma-
terials to evaluate and select from a
wide variety of sources, to gather and
record pertinent data, and to report on
what they have learned. Viewing by
this small group can be a more fruitful
learning experience than a mass show-
ing in the classroom where there is a
wider range of specific interest.
The creative user of instructional
materials has in every film an endless
source of educational experience. He
has a wide range of materials from
which to choose since he looks beyond
the "ten minute pre-packaged complete
learning experience" offered by the
producers of so many films. He can use
those available to him in an endless
number of different ways for different
educational goals. In each of the pre-
ceding examples the films were used
in a way and for a purpose quite dif-
ferent from that which was intended
by the producer. Their use was guided
by the needs, abilities, and goals of the
learners and the purposes of the teacher
rather than the design of the material
itself. This is creative teaching through
the creative use of educational films.
Producing AV Materials
(Continued from page 235)
Facilities for Production
The extent of production activities
are partially dependent on the avail-
ability of suitable facilities. Photo-
graphic darkrooms are the most nu-
merous facility; some are as small as
five-by-eight feet. Recording rooms,
broadcast studios, and a control room
are found in school systems operating
broadcast stations and in others solely
for recording purposes. Generally,
workrooms, while not too widespread,
serve for the preparation of graphic
materials, for photo-copying, and for
such other miscellaneous activities as
film editing. These rooms vary in size,
but have minimum dimensions of
about fifteen-by-twenty feet. If model,
exhibit, and diorama construction is
part of the program, a shop with neces-
sary tools and equipment is provided.
Personnel Engaged in
Production
While visiting the school systems
selected for case study, administrators,
supervisors, and audio-visual personnel
were interviewed. As expected, the
audio-visual director is indicated as the
central figure for encouraging and de-
veloping the local production program.
The director's interests in and aware-
ness of the values inherent in materials
produced help to promote the partici-
pation of other school personnel in
the program. As time permits, a direc-
tor not only engages in the production
of specific materials, but also offers in-
service training in production for su-
pervisors and teachers. In addition, a
director plans the handling of subject
matter for production with public rela-
tions and curriculum personnel.
Most directors feel that once their
production programs are recognized
and established, they should not be
expected to engage in routine produc-
tion work themselves. Some of the
public relations functions in particular
are delegated to others — part - time
employed high school students perform
routine darkroom work; and some ad-
ministrators prepare materials for
their own use, after realizing the value
of pictures and graphic materials for
giving added meaning to such things
as a report for the school board or a
substantiation of a request to the com-
munity for an increased tax rate.
Supervisors in all areas, realizing
values for their own work with teach-
ers, prepare two-by-two slides. In a
number of .school systems interested
teachers and older students are called
upon for assistance in certain produc-
tion areas or when such major projects
as motion pictures and television pro-
grams are produced. Frequently clerical
assistants in materials departments are
assigned such part - time duties as
mounting pictures and developing film.
Larger school systems employ pho-
tographers, artists, -wdio engineers,
script writers, and other experienced
personnel who prepare materials under
the direction of professional staff
members.
Developing Your Program
We have surveyed some local pro-
duction activities in school systems and
have noted some of the needs these
activities can serve. There is ample
justification for including some aspects
of these activities in any forward-mov-
ing audio-visual program. How might
a director build such a program?
First, the director himself must be
sold on the values of these activities
and materials. Then secondly, it is
necessary to make school board mem-
bers, administrators, supervisors and
teachers aware of how these materials
can help them do a better job by effec-
tively communicating ideas and infor-
mation. This might be done by
preparing materials for specific presen-
tations when certain members of the
school system are present. As interest is
aroused it may be capitalized on by
working with individuals to prepare
particular materials which will serve
their needs. Eventually the sincere
backing of the superintendent and a
realization by teachers of the values of
such materials are important.
Often the starting point in local
production is with materials for public
relations use. It is here that initial
administrative support may be the
greatest and both funds and personnel
then become available for expansion.
Eventually, increasing attention should
be given to the instructional needs of
teachers for materials having local
.\ local production program does not
stop here, in the central audio-visual
department. The principal and faculty
of each school should be encouraged
and assisted in building their own local
production program. It is only in this
way that the total needs of a school
system for local materials can be met.
Finally, realize that local production
activity offers more than only mate-
rials. Such activities help those who
have participated reinforce their reali-
zation and understanding of the values
and purposes served by audio- visual
materials and the ultimate contribu-
tions they must make to a better pro-
gram of education for our youth and
ourselves.
'see Educational Screen, summer, 1956, p. 216-
2!7.
^subject of the author's doctoral dissertation,
Local Audio-Visual Production Activities in 5e-
Iccted School Syilenis, Indiana University, Bloom-
ington, 1956.
EdScreen & AV Cuids — May, 1957
237
'hotos by Bruce Harding
Some of the Audio-Visual facilities in on Aldrich Hall classroom ore: on the left, on
overhead projector; In the center, an electrically controlled sectional chalk board,
projection screen mounted out from the wall, and above this a junction box and
mounting for microphone; on the right behind the grill, o tweeter-woofer speaker
for high quality reproduction.
Conceptual Integration
for Business Education
Aldrich Hall, located on the campus
of the Harvard Business School, is the
result of a carefully thought out plan
in which two apparently irreconcilable
educational concepts were integrated.
Completed in 1953 at a cost of over
three million dollars this seventeen
room building is the end product of
faculty research which sought to deter-
mine what physical facilities would be
most advantageous and efficient for the
teaching of business administration.
Major consideration in the planning
of these facilities was obviously directed
toward the requirements of the Case
Method of Instruction, the educational
concept which represents the basic
philosophy of the Harvard Business
School. Yet in spite of the relatively
limited use being made of Audio-
Visual media at that time, careful con-
sideration was also given to the part
these media and related techniques
might play in the future activities of
the School.
-Actuallv it is a testimonial to the
sagacity of the Harvard Business School
faculty that the techniques of Audio-
Visual Education received considera-
tion of any kind in the planning of this
building, for two reasons. First, the
Case Method of instruction in Business
.Administration (group analysis and
discussion of actual problems experi-
enced by business and industry) did
not in general seem to lend itself to the
use of Audio-Visual media. The great
bulk of the case material had been and
still is presented to the students in
238
EdScreen & AV CuicJe — May, 1 957
I
I
printed form. Second, uitli few excep-
tions the use of these media had not
at that time produced residts signifi-
cant enough to warrant more than
limited consideration in such planning.
The fact that they received considera-
tion at all demonstrates an open mind-
edness which is too often missing in
long range educational research.
First known use of Visual .\ids at
the Business School was made during
World War I when 3i/,"x4" glass slides
were introduced in several courses. In
1927, when the School was subsequently
moved from the Harvard University
buildings in Cambridge to its present
location on Soldiers Field Road, pro-
vision was made for projecting 3.5mm
motion pictures in the auditorium of
Baker Library. Shortly thereafter a col-
lection of 35nuii industrial films was
begun and by 1928 this collection had
grown to 40 titles. .\t this point, and
with few exceptions, interest in the
use of Audio-Visual media began to
diminish. It was not until the outbreak
of World War II that they were again
used to any considerable degree by
courses other than those relating to
Production Management. With the in-
flux of military personnel into School
activities in 1941 the use of .\-V media
was again on the up.swing.
In the years that followed World
War II, several members of the Har-
vard Business School faculty became
interested in the possible use and
effectiveness of 16mm sound motion
pictures as a method of industrial train-
ing. A grant was made by the School's
Division of Research for the purpose of
conducting studies in this area. These
studies were successfully culminated in
the publication in 1948 of "The Use
of Training Films in Department and
Specialty Stores" by Harry M. Hague
and in 1949 by the publication of "The
Film in Industrial Safety Training" by
Paul R. Ignatius.
In succeeding post war years class-
room use of recordings, slides, film
strips and motion pictures while some-
what limited was, none the less, indica-
tive of continued faculty interest in
their potential as educational tools.
This interest was emphasized in the
preliminary planning for .\ldrich Hall.
.\ full size pilot class room was built
to determine not only the physical
facilities that would best meet the
needs of the Case Method of Instruc-
tion but also to determine by experi-
mentation how Audio - Visual media
might best be melded into the Case
Method concept. How well this pilot
classroom served its purpose is demon-
strated by the coordinated facilities
now available for instructional pur-
poses in this structure.
The seventeen classrooms arranged
on the three floors of .\ldrich are gen-
One of fwo types of pro-
jection screen instollotion
used in Aldrich Hall. The
screen is attached at an
angle to eliminate key-
stoning when utilizing
overhead projectors at
the front of the class-
room. During motion pic-
ture projections the screen
is allowed to hong
straight down. Below the
screen ore the electrical
controls for operoting the
sectional cholkboard.
Dual mounted projector
installation on steel
stanchions. The power
and sound connections
and remote control switch
for room lighting ore lo-
cated on the back face
of the upright posts.
The projectors may be
swiveled around on their
pedestals for threading
ond service.
erally similar in all respects except size.
Three are eighty man rooms, thirteen
are one hundred man rooms and one
accommodates one hundred fifty-eight
people. The seating arrangement is
semi-circular in nature, with each suc-
ceeding tier of seats being place in
back of, and slightly higher than the
preceding one. Seats are of the swivel
type making it possilile for a student
to turn and face any other student in
any other part of the room.
Electrically operated chalkboards di-
An air conditioned Al-
drich classroom utilizing
a U-shaped swivel chaired
seating arrangement with
controllable light level,
acoustically treoted walls,
and permanently mount-
ed 1 6mm projectors
vided into three sections make up the
greater portion of the front wall of
each of these inside rooms. Sections of
the chalkboard are designed to be
raised or lowered by electric motors.
This provides easy access to the top
and middle .sections and makes possible
the utilization of a board much larger
than those of the conventional type.
.\dditional small supplemental and
permanently mounted chalkboards are
affixed to the wall.
(Continued on page 2-tl)
EdScreen & AV Guide — May, 1 957
239
"~^^s
tSr''
^^^■^■^
m-A
W ^
'»^.f
Second-grade students from the Milwaukee, Wisconsin Metropoli:an Area, under the supervision of Mr. Jack Young, Principal of
Jefferson Public School, Town of Greenfield, and a member of t le Vocotional Guidance Committee of the Milwoukee Engineers'
Society, use the Numberaid Abacus in the first Numberaid Abacus Contest sponsored by the Milwaukee Engineers' Society.
Johnny Can Learn ARITHMETIC
bv Dr. Andrew Schott
Dr. Andrew Schott is a member of
the teaching staff at Marquette Uni-
versity and an Educational Consult-
ant in Milwaukee, Wisconsin. For
an account of the development and
experimental use of the Numberaid
Abacus, see the article "Adventure
in Arithmetic," Februaiy, 1955 Edu-
cATioNAi, Screen, page 65.
ON Saturday morning, May 12, 1956,
three of the main meeting rooms
of the Milwaukee Engineers' So-
ciety Building were extraordinarily
quiet, extraordinarily so, because
around the tables sat first, second,
third, and fourth grade children listen-
ing intently.
Before each child was a pencil, a
printed test form, and a Numberaid
Abacus. The final words of instructions
from the educators who served as judges
were given. Stop watches in the hands
of the Vocational Guidance Committee
members of the Milwaukee Engineers'
Society were checked, and a new kind
of competition was under way. Forty
minutes later, the preliminary round
of the first Abacus Contest ever held
in the United States was over.
A cherub of a boy, a first grader, one
of the sixty-odd youngsters on the way
downstairs for ice cream and cake, was
heard to say, "That wasn't hard. If
there had been more time, I'll bet I
could have worked them all, without
a mistake, too." Sixteen of the semi-
finalists were chosen to participate in
the final contest, held Saturday after-
noon. May 26, at Radio City. The final
contest was televised by WTMJ-TV as
one of its weekly educational programs,
"Let's Experiment," sponsored by the
Milwaukee Museum.
The contest was divided into five
sections of four minutes each. The first
section of the test contained numerical
addition problems; the second, multi-
])lication; the third, subtraction; the
fourth, division; and the fifth, word
problems in each process and in com-
binations of processes.
The four first-grade finalists correctly
completed an average of:
(1) Nine problems in addition
which contained one- two- and three-
digit numbers involving carrying.
(2) Twelve problems in multiplica-
tion, involving multiplication of two-
digit numbers by one-digit multipliers,
and involving extended multiplication
in any column.
(3) Eleven problems in subtraction
of numbers containing four digits, in-
volving borrowing in any column.
(4) Twelve problems in division,
which contained three digits in the
dividend and one in the divisor, with
remainders.
(5) Four word problems which con-
tained addition, subtraction, multipli-
cation and division.
The four third-grade finalists cor-
rectly completed an average of:
(1) Twenty-three addition problems,
extending to three-digit addition of
seven addends, which contained two
decimals.
(2) Twenty-five multiplication prob-
lems, extending to four-digit multipli-
cands and three-digit multipliers, con-
taining decimals in both multipliers
and multiplicands.
240
EdScreen & AV Guide — May, 1957
(3) Twenty-four subtraction prob-
lems, extending to five-digit minuends
and subtrahends, containing decimals
in both minuend and subtrahend.
(4) Twenty-three division problems,
extending to division of a three-digit
dividend by a two-digit divisor, with
remainders.
(5) Eleven word problems involving
all four processes, as well as measure-
ment ancl determination of an average.
The purpose of the contest was to
give students in the primary grades the
opportunity to demonstrate their
achievement as well as the potential of
the Numberaid Abacus as a tool for
teaching arithmetic. Many of our
schools do not pernut children to study
arithmetic formally in Grades One,
Two, and Three, thereby handicap-
ping them in the development of basic
arithmetic at an age when such study
is a source of pleasure to them.
The climax of the competition came
the following Saturday afternoon when
|)ri/es and certificates were presented
to the Finalists by the President of the
Milwaukee Engineers' Society, Mr.
I'rank Roberts.
The success of the first competition
has resulted in setting the dates for the
second Numberaid .Abacus Contest.
The preliminary competition is to be
held Saturday morning. May 4, 1957.
The final competition is scheduled for
Saturday afternoon, May 18. Planning
for the preliminary round of the sec-
ond Numberaid .Abacus Contest to be
held May 4 is already well under way.
More than twenty schools in the
metropolitan area of Milwaukee will
participate. The Numberaid Abacus
is being used extensively in Norfolk,
Virginia; Sacramento and North Sacra-
mento, California; New Castle, Dela-
ware; Culver, Indiana; West Hartford,
Connecticut; and Birmingham, Michi-
gan. These areas are watching develop-
ments with interest, and may even
attempt to organize their own contests
this year.
Conceptual Integration
(Continued front page 239)
Facilities for the projection of slides,
film strips and 16mm sound motion
pictures are ample and well planned.
\ permanently mounted screen is part
of each room. In some rooms it is
mounted behind the sectional chalk-
board, in others a screen of the pull
down type is mounted above and set
out from the sectional chalkboards.
This latter type is located in rooms
where classes make maximum use of
overhead and opacjue projectors. Pro-
jectors of these types are generally used
in very close proximity to the screen
and must therefore point upward to a
considerable degree. This would make
it impossible to keep the projector lens
and the screen in a parallel relation-
ship unless the angle at which the
.screen hangs was changed. By placing
the mounting above and set out from
the top of the chalkboard the bottom
of the pull down screen may then be
pulled back and fastened to the base
of the chalkboard bringing about the
desired parallel relationship necessary
to eliminate "keystoning" and distor-
tion. When films, filmstrips or slides
are projected, the screen is allowed to
hang free and assumes the normal ver-
tical position.
Nine rooms are equipped with per-
manently mounted 16mm projectors.
In rooms where classes use consider-
able numbers of films the projector
mounting is a dual one, but in all other
rooms the projector mounting is a
single one. Projector controls may
either be operated from the back of
the room in the conventional manner
or may be remotely controlled by the
instructor from the front.
An amplifier system, including per-
manently mounted Altec Lansing
tweeter woofer combination speakers,
fulfills sound requirements. Remote
outlets in the rear of each room make
it possible to connect a tape recorder
or turntable into the system and still
limit the play back to individual rooms.
\ series of shielded lines makes it pos-
sible to tie-in any one room with any
combination of rooms and to pipe in
programs which originate in the re-
cording studio located in the Audio-
Visual Division. These same lines make
it possible to record discussion in any
classroom by means of equipment
mounted in this same studio.
Acoustical treatment is variable in
nature. A broad band of acoustical tile
has been placed across the rear of each
room anti draw draperies have been
hung on the walls. By covering or ex-
posing the hard surfaces of the side
walls the instructor or sound techni-
cian man make the room as live or as
dead as needed to suit individual
desires.
Four levels of illumination can be
produced by intermixing overhead in-
candescent and fluorescent lights, con-
trolled by duplicate light switches
located in the front and back of each
room.
The physical facilities of the Divi-
sion of Audio-Visual Aids are presently
located on the ground floor of the
building linking Aldrich Hall with
Baker Lilirary. This layout includes
clerical and administrative office space,
an acoustically treated motion picture
preview studio, an acoustically treated
recording studio, an editing room, an
equipment storage room and a drafting
room. A wide range of equipment is
available fcjr photography, projection,
recording and playback and includes
RCA, Revere, Magnicord and Stancil-
Hoffman tape recorders, Eastman and
Arriflex motion picture cameras, Am-
pro and Bell & Howell sound motion
picture projectors, Besseler Opaque
and Overhead projectors, Viewlex and
Bausch & Lomb slide projectors.
As the demand for Audio - Visual
Service has grown the Audio-Visual
staff has been enlarged accordingly. At
present seven people are employed full
time. They include a Director, Assist-
ant Director, a Research Assistant in
Audio-Visual Education, a General As-
sistant in charge of Service, a Film-
Tape Librarian, a Draftsman and a
Secretary. Within this grouping are all
the skills needed to handle nearly any
phase of Audio-Visual activity includ-
ing sound recording, motion picture
production, photography, graphic re-
production and bibliographic service.
One of the most difficult problems
encountered by the Division since its
inauguration in the summer of 1953
has been the attempt by staff members
to acquire ready made commercially
produced .Audio-Visual material suit-
able for integration into the curricu-
lum. Up to the present, results have
proved to be generally unsatisfactory,
except in instances where motion pic-
tures illustrative of production opera-
lions or processes have been required.
Even in these instances material which
would lend itself to the Case Method
was found only after considerable
searching. In 1954, for example, ap-
proximately 239 commercially produced
films were reviewed by staff members
and faculty. Of these 239 only ten met
classroom requirements. This, of course,
does not imply that all films reviewed
were in any way technically inferior in
quality or subject with respect to the
purpose for which they were originally
designed. The figures cited have been
given merely as an indication of the
fruitlessness of attempting to adopt
commercially produced Audio-Visual
material to the Case Method of In-
struction.
EdScreen & AV Guide — May, 1957
241
(1) lake a picture one minute, have your transparency the next.
Polaroid Corporation Announces
QUICK, EASY WAY
Now you can make slides right in your laboratory or class-
room—and have them ready to project as you make them.
Polaroid Corporation has perfected a film
which produces black-and-white sHdes right in the
camera. You just load a regular Land camera with this
new film, click the shutter, pull a tab and lift out a
transparency of exceptional photographic quality. It's
ready to project 20 seconds later, after a quick harden-
ing and mounting in a snap-together plastic mount.
It's now as easy and natural to use slides in your work
as it is to pick up a phone or dictate a letter.
The complete system includes the standard
Polaroid® Land Camera, the film, mounts, hardener
and projector, plus a versatile Copymaker that lets
you make slides from any text material, existing
photographs, charts, graphs, titles or what have you
You have a choice of two sizes of film — 2M x 2/i, or
314 X 4 (for existing "Lantern Slide" projectors),
The quality of the film is remarkable — brilliant
grainless, and so sharp that projection to 12-foo
1
'-ii
(2) Simply slip it into a mount, and (3) project it as big as you want.
TO MAKE SLIDES!
screens shows no loss of detail. And it's extraordi-
narily fast (speaking photographically, now) — day-
light speed of 1000 (ASA equivalent exposure index).
The slides cost about one-third as much as
conventional slides. But the real saving is in the time
and effort that it takes to put a picture on the screen.
Whenever you've been on your feet before a group,
you've felt the need for a key picture (or perhaps
several) to make sure your story gets across. Now
you can make those pictures right in your ofiSce,
1 classroom or laboratory and begin to use your
listeners' eyes as well as their ears. Send in this
coupon for more detailed information.
Polaroid Corporation
Dept. E-5 • Cambridge 39, Massachusetts
Please send me detailed information on the new Polaroid
Transparency System.
Name
Profession or Position
Institution or Company
Address .
City
ZoneL.
-State-
POLAROID CORP., CAMBRIDGE, MASS.
10 I's for AV Directors
by WALDEMAR GJERDE and GUY WAGNER
Dr. Gjerde is specialist in Audio-
Visual Education at loiua State
Teachers College, Cedar Falls, and
Dr. Wagner is director of the Cur-
riculum Laboratory.
A SHORT TIME AGO, the authors were
discussing the traits of the effec-
tive audio -visual director. It
seemed natural that such terms as ini-
tiative, inventiveness, and inspiration
should enter the conversation. As the
discussion continued, it became evident
that many o£ the words used in describ-
ing such a person began with the letter
"I."
Soon it became a game to select the
words most descriptive of such a per-
son, the one rule being that the word
must begin with the letter "I." The
writers will be first to admit that the
use of this rule makes the selection of
these descriptive terms a bit artificial
— nevertheless, the search paid off in
the discovery of some provocative ideas.
Perhaps audio-visual directors may
be able, in some measure at least, to
get a better insight into their respon-
sibilities by matching themselves
against these terms. And so we ask you,
Mr. Audio-Visual Director, are you
an . . .
A
A
itc
''nviaoralor
. . . one who gives energy to, one who
animates?
The audio-visual director who gives
energy to and animates the teaching
of those with whom he works is mak-
ing school life dynamic for both teach-
ers and pupils. He suggests films, rec-
ords, filmstrips, pictures, and any of
the numerous teaching materials that
will give life, color, and meaning to the
activities of the classroojp.
innovator
. . . one who introduces new and novel
ideas?
Ours is an age of rapid advancement
in many areas of living. The alert mind
is one that seeks new ideas and recog-
nizes those that have merit. Thus, the
efficient director keeps abreast of new
developments, selects those that have
promise, and introduces them to the
teachers.
^ndpirer
. . . one who motivates and encour-
ages?
New materials need introduction —
new techniques need trial — the direc-
tor will motivate tachers to use new
techniques. Through suggestions, dem-
onstrations, and examples, he encour-
ages teachers to try new films and
filmstrips, to experiment with new
equipment, to do some "brainstorm-
ing," to try out ideas that are fresh
and promising. The teachers with
whom he works see each new day as a
challenge because they know adventure
lies ahead in the classroom.
Jr.
t.
^mptei
yiplententoi'
. . . one who accomplishes, fulfills, car-
ries out?
All the suggestions in all the books
ever published accomplish nothing
unless they are used; unless steps are
taken to carry out these suggestions.
Tlie audio-visual director is in a stra-
tegic position to help teachers put these
suggestions to work. Emerson has said,
"The ends pre-exist the means." As the
audio-visual director helps teachers put
techniques and materials into practical
application, the curriculum comes to
life in the classroom and the ends
sought are achieved.
Jn
rncotporalor
. . . one who interlinks and combines
separate parts into a unified organiza-
tion?
Equipment and materials are usually
in great demand, and the audio-visual
director needs to make plans so that
the staff of the entire school cooperates
in the use of this equipment and ma-
terials. Records must be kept, plans
must be made, and the needs and
wishes of the teachers need to be in-
corporated into one large over-all plan.
nterceddor
... a mediator, one who acts between
parties to reconcile differences?
When problems arise, when conflicts
develop regarding the use of materials
or scheduling ot equipment, then an
intercessor needs to be present. Differ-
ences can be ironed out by recognizing
the point of view of eacli individual
and his right to hold an opinion. The
audio-visual director can succeed only
as he handles differences of opinion
in a diplomatic way.
illuminator
. . . one who enlightens, makes some-
thing clear and understandable, helps
others "catch on"?
Good teaching means good explana-
tions, so that which is taught is clear
to the learner. For instance, tlie in-
tricacies of a sound projector may
be frightening to the unenlightened
— to the person who has no oppor-
tunity to become familiar with its
operation. The audio-visual director
can become an ilhnninator by conduct-
ing in-service classes, by serving as a
resource visitor in the classroom, and
by helping whenever help is needed.
It is especially important that he pre-
sent explanations with clarity and
patience — at the level of the learner's
ability to understand.
^nvlailatc
. . . one who diligently keeps watch
or makes watchful?
tor
One mark of the successful director
is that he has a sharp eye, a watchful
eye, a "weather eye" — he is forever
alert to new materials, new equipment
and new ideas. Furthermore, he makes
teachers more sensitive to the need for
improved materials; these teachers be-
come more watchful. His is the job of
weighing the value of these materials
and encouraging teachers to use those
that are most effective.
244
EdScreen & AV Guide — May, 1957
J,
mprouiAer
. . . one who prepares something in a
ready manner because it is needed on
the spur of the moment or for a special
occasion?
"Teachers wise, improvise." Many
times during the year when projection
equipment or other means fail, there is
need for devising a satisfactory sub-
stitute. The audio-visual director
should help teachers develop an atti-
tude that emergencies and special occa-
sions are ingenuity "challenges."
3.
edtiuutc
nueduaaior
. . . one who follows up or makes re-
search by patient inquiry, observation,
and examination of facts?
New ideas and new materials are
constantly being presented in educa-
tional periodicals, books, and other
types of professional literature. From
this avalanche of suggestions, the audio-
visual director, working closely with
teachers, must select the most useful
and appropriate. Together, teachers
and the director weigh the value of the
new against traditional procedures.
The director must also be ever alert
to ideas presented at meetings, on tele-
vision, and by teachers who have dis-
covered techniques that get results. His
is tlie job of channeling the good ideas
that emerge in one classroom to other
teachers in the system. The competent
director is an investigator who discov-
ers, sifts, and tries out new techniques
and materials that appear promising.
\ bounteous budget surrounded by
a lackadaisical administration and dull-
eyed teaching would be something
analagous to the poor-little-rich boy
who had a castleful of toys but little
spirit for their use.
The competent audio-visual director
must be a leader, one who has a broad
educational understanding so that he
can wisely help teachers choose and use
the best of teaching tools and tech-
niques. He must also be wise enough
to understand that the human element
takes priority over material things in
teaching.
The writers have not sought to de-
scribe the ideal audio-visual director
for they realize that equally good di-
rectors may have markedly different
personalities.
They do feel, however, that thinking
about our responsibilities and the way
we work may often provide a clue for
improving in one area or another. The
ten I's have been suggested not for the
purpose of painting a static picture
descriptive of all audio-visual directors,
but rather as a way of triggering fresh
thinking about our work.
You bought me for a purpose. But now, after
much use, I'm damaged goods ... I'm dirty
. . . I've picked up oil spots ... I have unsightly
scratches ... I'm beginning to buckle and
curl, so that I go in and out of focus. People
who see me become irritated, because my
defects show up on the screen.
Yet my defects can be so easily corrected.
I can be made clean again, free of scratches,
always in clear focus.
Now that I am in trouble, won't you please ask
Peerless how you can put me back in the pink
of condition — so that I can accomplish
my purpose.
Help me to be all I can be.
I want to live a long and useful life
— and get the results you bought me for.
Jeerless
FILM PROCESSING CORPORATION
165 WEST 46th STREET, NEW YORK 36, NEW YORK
9S9 SEWARD STREET, HOLLYWOOD 38, CALIF.
TO INFORM TEACHERS AND PARENTS
GREGORY
LEARNS TO READ
A 16mm SOUND MOTION PICTURE SHOWING
THE TEACHING of WORD RECOGNITION
TECHNIQUES
JUST RELEASED
SEE HOW CHILDREN
CAN BE TAUGHT
TO READ WITH
UNDERSTANDING
B-W $135
COLOR $235
28 MINUTES
PRODUCED IN COOPERATION WITH THE LANGUAGE EDUCATION DEPART-
MENT OF THE DETROIT PUBLIC SCHOOLS
by THE AUDIO-VISUAL MATERIALS
CONSULTATION BUREAU . . . COLLEGE OF EDUCATION
WAYNE STATE UNIVERSITY . . . DETROIT 2, MICHIGAN
EdScreen & AV Guide — May, 1 957
245
(/aluatm of new films
by L. C. LARSON
Director, Audio-Visual Center
Indiana University
CAROLYN GUSS
Associate Professor, School of Education
Indiana University
and JOHN FRITZ
Instructor, School of Education
Indiana University
Film reviews and evaluations on
these pages are based upon discus-
sions by a preview committee com-
posed of Indiana University faculty
members, public school teachers, stu-
dents of audio-visual education, and
staff members of the Audio -Visual
center of Indiana University.
Preview prints should be sent direct-
ly to the Audio-Visual Center, Indiana
University, Bloomington, Indiana.
BOY WITH A KNIFE
(International Film Bureau, 57 East
Jackson Blvd., Chicago 4, Illinois) 19
minutes, 16mm, sound, black and
white. Produced by Dudley Pictures
Corporation. $95.00. Teacher's Guide
available.
Description
This film presents the highlights of
a situation in which a detached group
worker takes the beginning steps in
helping a group of potential juvenile
delinquents along the road to accept-
able group behavior.
The film opens at the dinner table
of the Phillips family. Jerry Phillips'
stepmother recites a long list of mis-
demeanors which Jerry has committed
at school, then announces that she
"gives up" and declares him to be
unmanageable. When Jerry asks to
speak alone with his father, he is put
off. In rage, he goes out on the front
porch and plunges his knife into the
door.
Following the titles, the narrator
introduces five members of the neigh-
borhood gang, including Jerry Phillips,
the boy with the knife. The boys dem-
onstrate their typical anti-social be-
havior by pushing and rowdy talk. The
narrator points out that while they are
not now criminals, they may soon be-
come so unless they receive help.
Bud Williams, the detached group
worker, is next introduced as he begins
his efforts to get acquainted with the
group which has been reported to him
by the school officials. Bud frequents
the hotdog stand where the boys hang
out and eventually succeeds in gaining
their attention. His first problem is to
prove to them that he likes them even
though he does not approve of their
behavior. They must be brought to the
point where they can trust him before
he can help them release their hostility
in more socially acceptable ways.
The film shows some of the situations
in which Bud is able to gain the confi-
dence of the boys and gradually direct
their activities into somewhat more
normal patterns. Particular emphasis is
placed on the problem of Jerry Phillips
and his dependence on the knife as a
substitute for the parental support
which his family fails to provide. In a
number of situations, Jerry pulls the
knife in arguments with the other
members of the gang. Bud intervenes
quietly each time, but does not take the
knife. He tells Jerry that he wants it
only when Jerry has decided that he
no longer needs it and can give it to
him voluntarily.
After considerable time and patient
guidance, the gang has become a club
with a name and meeting place at the
local community center. Bud has be-
come a trusted friend but many prob-
lems remain. When the club decides to
elect officers, Jerry is nominated for
sergeant-at-arms, but his stepmother
declares that he must give up associat-
ing with the gang of "criminals" and
should be sent to live with his grand-
mother. Jerry is deeply hurt when his
father fails to listen to his side of the
story. Going to the election meeting in
spite of his stepmother's order, Jerry
is elected; but another member of the
group challenges the result and com-
plains that Jerry is no longer a member
since he is to go to his grandmother's.
In the ensuing argument, Jerry's father
is called "chicken," and Jerry again
pulls the knife. Bud again intervenes
and Jerry leaves in a rage. Bud and the
boys decide to follow and help him
regain self-control. Jerry goes home and
begins slashing the furniture with his
knife. His stepmother, badly fright-
ened, demands that his father take him
to his grandmother's home. For the
first time, Jerry's father is able to assert
himself, and declares that from now
on everyone in the family will be heard.
He refuses to send Jerry away and
admits his measure of responsibility for
Jerry's behavior. As the film ends, Jerry
gives his knife to Bud.
Appraisal
The situation portrayed in this film
has been adapted from a case story
from the files of a youth agency of the
Los Angeles Community Chest. Tech-
nically, the film is of high quality with
excellent photography and sound and
professional direction and action. The
characters are well played and believ-
able. Sufficient use is made of dialogue
sequences to establish a realistic setting
for the problems discussed. The length
of the film precludes the provision of
background material on the families of
the other boys in the group, and does
not allow time for discussion of the
background of the group worker. The
evaluating group felt that perhaps the
dramatic treatment of the story tended
to interfere with the educational effec-
tiveness of the film. The "happy end-
ing" seemed to provide a conclusion
to the story which in actuality was only
begun. In spite of these factors, how-
ever, the group felt that the film could
be successfully used under competent
leadership for discussion. Community
groups can be helped to a better under-
standing of the problems faced by
youth agencies and the film would be
helpful in the training of persons en-
gaged in various forms of recreational
and group work.
—William W. Kidder
THE HUMAN BODY:
CIRCULATORY SYSTEM
(Coronet Films, Coronet Building.
Chicago 1, Illinois) 131/^ minutes,
16mm. sound, black and white or color,
1956. $68.75 or $125.00. Teacher's
Guide available.
DESCRIPTION
This film combines animation and
live photography to present the func-
tions and processes of the entire cir-
culatory system. The pattern of blood
flow, the various organs of circulation
— heart, limgs, and kidneys — and the
functions of and the interrelationships
among these organs are shown in detail.
The opening scene shows an ani-
mated diagram of the upper portion
of the human body. The heart is de-
scribed as the basic organ in the circu-
(Continued on page 2-IS)
246
EdScreen & AV Guide — May, 1 957
Knights of the Round Table — A set of
two filmstrips. Part One, 25 frames,
explains the background of the story.,
its theme. Its significance as an early
attempt to organize a league of nations
and how the United Nations Security
Council is the Round Table of today.
Part Two, 28 frames, tells the colorful
story of the great legend, based on the
M-G-M photoplay. $7.50.
The Glass Slipper — The charming fairy
tale of Cinderella, told in a new way,
based on the M-G-M photoplay. 36
frames in full color. $7.50
Adventures of Robinson Crusoe — In
full color, 50 frames, a clear pictorial
guide to the Defoe classic, based on
the United Artists screen version. $7.50
Richard III — Based on Laurence Oliv-
ier's colorful screen version of Shake-
speare's famous ploy. 48 frames. $7.50
Romeo and Juliet — Shakespeare's great
love story illustrated in color from the
J. Arthur Rank production filmed on
location in Verona and other Italian
cities. 44 frames. $7.50
Alexander the Great — Biography of
the first man to conquer the civilized
world, bosed on the photoplay. Shows
Alexander's effort to unite Europe and
Asia, o task with which the U.N. is still
faced. 55 frames. $7.50.
Greotest Show on Earth — In full color,
0 lively pictorial guide to the circus,
based on Cecil B. DeMille's Technicolor
photoplay, which won the Academy
Award in 1953 as the best picture of
the year. 40 frames. $7.50
Hansel ond Gretel — In full color, 42
frames, the highlights of the beloved
fairy tale as performed by the charm-
ing Kinemins of Michael Myerberg's
screen version, released by RKO Radio
Pictures. $7.50.
Ulyjjes — In full color, 64 fromes, a
pictorial guide to the new Paramount
screen version of Homer's Odyssey, pro-
duced in Italy. An invaluable aid to the
study of the classic. $7.50.
EDUCATIONAL & RECREATIONAL GUIDES Jnc
10 Brainerd Road, Summit, New Jersey
EdScreen & AV Guide — May, 1 957
247
Color Filmstrip Service
for Educational Producers
A scene in the Muiiiiunun ■^u:^i Lab
filmstrip on "Alexander the Great"
processed for Dr. William Lewin.
Let us do all or part of the work
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Manhattan Color Laboratory
254 W. 54th St., New York 36
FOR THE FOKWARD LOOK
A New Film
Catalog
to help you select films
for your own use.
Choose from more than 1 00 titles,
including these current releases:
1. Beginning Music Reading
2. Chotu and His Jungle Elephant
3. Creating Cartoons
4. Fundomentol Skills in a Unit of
Work
5. Hanging and Finishing a Hem
6. Mexican Fishing Village
write today for your
FREE copy!
BAILEY FILMS, INC.
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HOLLYWOOD 28. CALIF.
latory system — one of the most impor-
tant in the whole body. A combination
of modern surgery and close-up photog-
raphy enables one to look through a
thoracic incision and get an unusual
view of a live dog's beating heart. We
see the heart pulsing rhythmically as it
carries on its ceaseless job of pumping
blood.
Attention is next directed to draw-
ings which show the contributions of
Vesalius and Harvey, two medical pio-
neers whose work brought about a
greater understanding of the circula-
tory system's role in the human body.
The narrator states that during the
sixteenth century Vesalius discovered
that the blood flows in tubes or blood
vessels. Harvey proved two things —
that the blood flows in a given pattern
and that it is circulated to bring nu-
trition to body cells and to carry away
cell wastes.
The major portion of the film is de-
voted to an analysis of the circulatory
system itself. Cinefluorography shows
the human heart as a dark mass of
muscular tissue moving between the
lungs. Magnified sound lets the audi-
ence hear the heartbeat as if listening
through a physician's stethoscope.
Detailed animated drawings show
the heart's four interior chambers —
two auricles and two ventricles. The
action of the valves is shown. Light
colored or purified blood is carried
away from the heart in arteries, and
dark colored or impure blood is re-
turned in veins.
The scene changes to show the live
dog's beating heart again. This time, a
large artery called the "aorta" is care-
fully pointed out as the narrator makes
explanations. Magnified drawings show
how an artery branches off into smaller
blood vessels, arterioles, which branch
off into capillaries. The blood is next
shown entering slightly larger vessels,
veinules, before it flows into larger
veins which carry it back to the heart.
The pulmonary artery and vein are
pictured and described, and a highly
magnified microscopic scene shows
blood circulating through the capil-
laries of a frog's foot.
An animated diagram shows how the
blood flows as it passes from the head
to the arms, to the legs, and enters the
abdominal organs. As the blood passes
through the abdomen, it enters the kid-
neys. The narrator explains the com-
plex .system of filters within the kidneys
and tells us that they purify the blood
of certain types of wastes.
In conclusion, diagrams summarize
the principles of circulation. The film
points out the body's need of good
food and sufficient rest and suggests
ways of relating the actions of the cir-
culatory system to everyday living.
APPRAISAL
The film is recommended for use on
the junior and senior high school levels
in general science and biology classes.
It should also be of interest to teachers
of health and safety. The film explains
and clarifies through visualization the
functioning of the entire circulatory
system. Animated illustrations, draw-
ings, close-ups, overprints, and carefully
introduced scientific terms enhance the
teaching value of the film.
-Pearl Walker Headd
WORLD WAR II:
PROLOGUE, U. S. A.
(Encyclopaedia Britannica Films, 1150
Wilmette Avenue, Wilmette, Illinois)
28 minutes, 16mm, sound, black and
white, 1956. $125. Teacher's Guide
available.
DESCRIPTION
Excerpts of documentary films from
the collection of the National Archives
in Washington, D- C, combine with
animated maps to make a filmed, nar-
rated review of the highlights of the
historic events of 1920, through 1941
— up through the entry of the United
States into World War II. The film pro-
vides a chronological account of the
stages through which American public
opinion passed in the "great dilemma"
of the many citizens who wanted to
help the victims of .\xis aggression, and
at the same time wished to avoid for-
eign entanglements. Various world
leaders are pictured, with their voices
in the background; but Roosevelt,
Churchill, Willkie, and Chamberlain
are seen and heard at several points
in the historic chronology.
A sequence of scenes reporting some
of the activities at Pearl Harbor on
Sunday morning, December 7, 1941,
opens the film; then scenes show the
surprise bombing attack by the Jap-
anese which catapulted the United
States into World War II. The picture
uses this declaration of war as the point
of departure; the events which led up
to and caused the second World War
are traced and explained in the major
portion of the filmed pageant. America
is .seen as building a wall of isolation
around itself. The great depression
which struck at both European and
Yankee economy is shown to be a
strong contributing factor making pos-
sible the rise of totalitarian states in
Italy, Germany, and Japan. Bound to-
gether by their common interests, these
nations become the coalition of the
.Axis power; the failure of the League
of Nations to prevent the danger of
the military threat they posed to the
rest of the world and also the British
philosophy of "Balance of Power" is
248
EdScreen & AV Guide — May, 1 957
portrayed as giving rise to the theory
of the Policy of Appeasement by other
European nations.
Following the tenets of this theory,
the film shows how Europe failed to
act, and from 1931, until 1938, Japan
invaded Manchuria; Italy attacked
Ethiopia; Germany announced the re-
building of military power; Italy and
Germany backed the Spanish revolu-
tionists; Germany occupied the Rhine-
land as Japan invaded China; finally,
Germany annexed Austria. By this time
all of the Axis powers had walked out
of the League of Nations. We hear
Chamberlain's announcement after the
concession at Munich, "I bring you
peace with honor" and Churchill's re-
ply, "They chose dishonor. They will
have war."
Congress, trying to separate America
from the distress abroad, passed the
"neutrality acts" which the film illus-
trates. In 1937, President Roosevelt
seeks to halt Axis expansion by diplo-
matic pressures. Tlie film shows Ger-
many bombing Poland, after having
signed a military pact with Russia. So,
with the "balance of power" exploded
in their faces, and the Munich agree-
ment mocked, England and France
declare war on Germany. Public opin-
ion in America still feels that the best
interests can be served by avoiding war,
however we amend our position, and
begin to make war materials available
to France and England. Thus our in-
dustry is shown gearing for war.
Soon Germany invades Denmark and
Norway, and begins to blitzkrieg across
Holland and Belgium into France.
Italy invades France. England stands
alone, after we see her being pushed
into the sea at Dunkirk. In America,
l^eople are entering the second stage of
opinion — feeling that we should help
England more, but still refrain from
war. We will act as an arsenal for free-
dom. The film preserves the sight of
President Roosevelt addressing Con-
gress with his "Four Freedoms" speech.
In a sequence of scenes, Germany's
airforce pounds Britain relentlessly in
the Batde of Britain. A map of eastern
Asia shows the Japanese expansion up
to 1941; she eyes the European colonies
in .'\sia, having ambitions as far as the
East Indies, due to her emphasis on
greater east Asia prosperity. Public
opinion is entering the third stage of
"all out defense of the western hemi-
sphere." Congress further implemenU
the arsenal theory by passing the "lend-
lease bill." The United States seizes die
.\xis shipping in our ports, and closes
their consulates. The film shows scenes
of Germany's sudden attack on Russia.
Some Americans now begin to demand
all out aid, including troops to all
allies.
EdScreen & AV Guide — May, 1957
Roosevelt and Churchill meet to
formulate the .\tlantic Charter. Events
in the documentary move swiftly and
the film closes as President Roosevelt
addresses Congress, asking for a decla-
ration of war.
APPRAISAL
The organization and editing of
these scenes make this film an excellent
help to understanding the conditions
underlying World War II, and the posi-
tions taken by the United States. The
committee feels this film will be useful
in U. S. and world history classes in
senior high, college, and adult discus-
sion groups. It also feels that the group
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leader should point out specific objec-
tives to keep in mind while viewing the
film. This and other suggestions are
included in the film guide. The subject
matter is presented at a rapid pace
mentioning only the highlights of the
dramatic events. It may be necessary
to view the film a second time to com-
prehend adequately the implications
of the "great dilemma" which faced
America and to realize the importance
of public opinion in a democratic so-
ciety in carrying the nation through
such a crisis as World War II.
— Wayne Howell
(Continued on page 250)
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COLONIAL LIVING-
Color 15 minutes — Sale $l}5
Life in a colonial home in the English colony
of Virginia. Activities include bread making,
candle making, printing of the Virginia
Gazette, and spinning and weaving as done
in the 18th Century.
dtiternatioml Tdm Bureau Juc.
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SEW EASY:
HOW TO MAKE POCKETS
(.Almanac Film.s, Inc., 516 Fifth Ave-
nue, New York 36, New York) 12 min-
utes, 16mm, sound, black and white,
1954. Produced by Iowa State College.
$55. Reduced rates available on com-
plete set of 25 titles and units of 8.
Student workbook available.
DESCRIPTION
SEW E.ASY: HOW TO MAKE
POCKETS is one of a series of twenty-
five films presenting Lucille Rea, sew-
ing specialist, in a demonstration which
takes place in a planned sewing center.
In this film. Miss Rea shows how plain
patch pockets are made. Two pockets
are made in this demonstration — one
with a rounded bottom and a hemmed
top, the other with square bottom cor-
ners and a flap top.
Miss Rea begins by using models to
point out the details which make the
difference between a good pocket and
a poor one. The hemmed top pocket is
made first. .After the paper pattern is
removed from the fabric, the hem is
made so that all of the raw edges are
concealed. Miss Rea says that this fea-
ture adds to the neatness of the fin-
ished pocket and that it will prevent
raveling when the garment is laun-
dered. The row of stitching that is
used for making the side seams of the
hem is continued around the pocket
and forms a guide for the seam allow-
ance. An enlarged model in contrast-
ing shades is used to let the viewer see
the line which the final row of stitching
will follow.
As the demonstration continues, the
demonstrator makes several slits in the
edge of the pocket at the bottom cor-
ners and explains that this will prevent
puckering when it is stitched to the
dress. The seam allowance is turned
under and pressed; the pocket is
pinned in place, basted, and stitched.
It is now pointed out that back stitch-
ing and an extra row of stitches run
diagonally across each end of the hem
will give added reinforcement to the
pocket when the dress is worn.
In the next sequence the flap top
pocket is made. An enlarged diagram
shows that the flap is merely an elon-
gated hem and that it is made as such.
The seam allowance is now turned
under. The bottom corners are folded;
the pocket is pressed, pinned in place,
basted, and stitched.
The conclusion mentions that subse-
quent units of the dressmaking demon-
strations will be taken up in other
films in the series.
APPRAISAL
HOW TO MAKE POCKETS is
typical of the other twenty-four films
in the SEW EASY series. In this film
Lucille Rea, clothing specialist, plays
the role of teacher-narrator in the step-
by-step demonstration. Close-ups. en-
larged models, diagrams in contrasting
shades, and the skillful use of camera
angles enable the viewer to see and
follow each part of the demonstration
clearly. The steps are carefully ex-
plained, and whenever necessary the
pieces of cut fabric are identified with
gummed tape markers. The language
used is simple, and the equipment is
similar to that which is likely to be
found in most sewing centers or homes.
This series of films should be of in-
terest to sewing teachers and classes as
well as to persons who sew at home.
They are simple enough for use with
beginners, and yet contain enough
short-cuts and other valuable informa-
tion to make them helpful to advanced
groups.
-Pearl Walker Headd
J
HOLLYWOOD SPLIT REELS
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1200' 9.00 7.50
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16mm Split Reel Adaptor
converts to 35 mm use .- _ — $3.00
1000' X 35mm Aluminum Split ReeL-.-j'-TS
ECCO CLEANER
Ecco No. 1500 Speedroll Applicator — on ef-
ficient time saving method for cleaning
films. $29.50.
Ecco cleaning fluid per quart $2.50.
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CAMART OIL PEN
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The Camera Mart, Inc.
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PLaza 7-6977 Coble: Cameramort
250
EdScreen & AV CuicJe — May, 1 957
i lew ^itmdtri
ipd
IN-SERVICE
"LEARNING THROUGH SEEING
-TACHISTOSCOPIC TEACHING
TECHNIQUES," Tachist-O-Filmstrip,
Sunland, California. Subject Area-
Reading; Black and White; Teacher
In-Service Filmstrip; 45 Frames.
The filmstrip does inform the viewer
of a number of devices and products
available to work with tachistoscopic
techniques. According to its title, which
indicates the emphasis to be on teach-
ing techniques, a major weakness is
apparent. Very few concrete sugges-
tions are incorporated that are designed
to aid the novice in this field. Some
of the recent developments have not
been included.
SOCIAL STUDIES SERIES
Encyclopaedia Britannica Films, Inc.,
1144 Wilmette Avenue, Wilmette, Illi-
nois. Subject Area-Social Studies; Color;
Grade Level-Fifth and Sixth Grades.
"THE KNIGHT AND HIS TRAIN
ING" (48 Frames). Although as a
whole this filmstrip was very thorough
and instructive, it left certain que.s-
tions to be answered. For example, it
failed to show how a boy was chosen
to be trained for knighthood. How-
ever, it was quite illuminating as far
as the actual training from boyhood to
manhood was concerned. Before show-
ing this filmstrip, time should be al-
lowed for developing a vocabulary
suitable for this grade level and subject.
Best understanding would probably be
facilitated by explanation of the class
system which prevailed during this pe-
riod also. This filmstrip is recom-
mended for use during the develop-
mental stage of a unit on the fifth or
sixth grade level.
"THE CRUSADES AND THEIR
SIGNIFICANCE" (55 Frames) This
filmstrip was very well done. It deals
not only with the factors which gave
rise to the crusades, but the important
influences they had on the generations
which followed them. It clearly demon-
strates how the intermingling of dif-
ferent cultures brought about new-
habits, attitudes and desires, and ulti-
mately a more liberal civilization.
Because it gives such a thorough over-
view of the material studied in a unit
on the Crusades, this filmstrip would
probably be most useful as a culmi-
nating activity, rather than as a part
of the initiating stage. It adequately
covers the concepts to be taught on the
fifth or sixth grade level.
Described and eralnated by ROBERT
CHURCH, WALTER PIIDITCH, and
HAROLD WARD. Producers should
send review copies of fllmstrips to
Robert Church, Audio-Visual Coordi-
nator, Herman Felsentlial School, 4101
S. Calumet Are., Chicago 15, Illinois.
ARCTIC WILDERNESS SERIES
"RODENTS OF THE NORTH-
LAND," Encyclopaedia Britannica
Films, Inc., 1144 Wilmette Avenue,
Wilmette, Illinois. Subject .Area-Nat-
ural Science; Color; Grade Level-
Middle and Upper Grades; 45 Frames.
This filmstrip is one of a series based
on the motion picture "Arctic Wilder-
ness" produced by Walt Disney. In
very colorful and clear pictures the
small animals of the Arctic region are
pictured. This filmstrip shows the life
of chipmunks, pack rats, snowshoe hare,
and lemmings (weasels) in the North-
land. It emphasizes their coloration,
hibernation, and in the case of the
lemmings, migration from one area
to another. Questions at the end of the
filmstrip provide a good means for
evaluation. It may be used with the
rest of the series or independently as
desired. The photography is superior.
Reading level is about fourth grade.
YUGDSLAVIA
"YUGOSLAVIA TODAY," Visual
Education Consultants, Madison, Wis-
consin. Subject Area-History and Social
Studies; Black and White; Grade Level-
Seventh and Eighth; 33 Frames.
A brief history of Yugoslavia, from
the reign of the Roman Empire to the
present. The filmstrip asks this ques-
tion: "Do you know these words, Chris-
tianity, empire, republic, created,
craftsman, tradition, assembly and
communist?" With well selected photo-
graphs — these terms, as to their rela-
tionships to the history of Yugoslavia,
are defined. Yugoslavia, the ancient
land with a rich past and an interest-
ing future, is the main theme of the
strip. This filmstrip could be used to:
(1) develop interest in foreign lands;
(2) show how people, in foreign lands
earn a livelihood; (3) show the polit-
ical development (or change) of a
foreign country as it grows. The title
of this filmstrip is somewhat misleading.
Four-fifths of the reel covers Yugo-
slavia's history, while only one-fifth
gives insight into "Yugoslavia Today."
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EdScreen & AV Guide — May, 1 957
251
710
ilhtitch oeMttment
bv WILLIAM S. HOCKMAN
God On The Soundtrack
While churches do not have the
money to "deniillize" biblical material,
they can commit cinematic folly on a
smaller and more dangerous scale, per-
haps. And when it comes to film-folly,
we have already seen several previews
of ghastly possibilities.
The objectification of the voice of
God via an echo chamber is a case in
point. The producing company might
have settled for reporting via the nar-
rator's voice at this point, but the client
preferred the echo chamber represen-
tation of the voice of the Eternal. What
does this do to the prophetic idea that
the Creator spoke through the con-
sciousness of his sensitive and listening
creature? We raise the question. Let
tlie church give the answer.
And we think that an answer must
be given by the leaders of the church.
We also think that there is no better
place to begin forging out this answer
than at the International Conference
on Visual Aids in Christian Education
which convenes again at Green Lake,
Wisconsin, September 4-11. Here is
home-work, neglected for ten years,
that needs attention.
As the spiritual suggests, we may
"shout all over God's heaven" in some
latter day, but for God to be shouting
all over our imperfect paradise right
now via both big and little sound-
tracks is just a little alarming, espe-
cially since the cjiildren (of our
church schools) may be listening.
-WSH
The Audio -Visual Story
In the United Lutheran Church in America
hj the Rey. George B. Anunon*
In ten short years the United Lu-
theran Church in America has come a
long way AV wise. At the end of the
war its service to congregations was
limited to AV sales and advisory serv-
ice. Now it has a coordinated program
of production, distribution, and utiliza-
tion.
Like most denominations, at the end
of World War II we found a huge de-
mand for audio-visual equipment —
largely motion picture projectors and
slide-filmstrip projectors. To meet this
expanding need for equipment, and to
guide congregations in their use of AV
media, the United Lutheran Publica-
tion House established a Department
of Audio-Visual Aids. I was called,
from a parish where audio-visuals had
been used extensively, to be its first
manager. This same department now
employs four persons serving in the
fields of production and distribution.
Very recently it was directed by the
church-at-large to move forward and
coordinate all audio-visual distribution.
•Secretary for Audio-Visual Aids, Board of
Parish Education, United Lutheran
Church in America.
This newer program of coordination
is being guided by an official "Joint
Committee on Audio-Visual Aids." It
is a small delegated body with repre-
sentatives from all the boards and
agencies of the church. It meets twice
yearly to share and guide audio-visual
development, to coordinate production,
and guide the evolving patterns of dis-
tribution. Each board or agency of the
church produces its own material as it
sees fit. However, increasingly the pro-
duction of audio-visuals is being chan-
neled through the enlarged and newly
named Department of Audio-Visual
Materials of the United Lutheran Pub-
lication House.
The work of the late Rev. E. O. Arm-
bruster was an excellent foundation
for the denominational audio-visual
program, and also for our participation
in the very necessary interdenomina-
tional audio-visual developments. He
was active in setting up the Religious
Film Association (an inter-church
agency for distribution of films) and its
successor, The Religious Film Librar-
ies. The latter agency serves Protes-
tantism through fourteen denomina-
tionally or privately owned AV
depositories throughout the United
States.
Ten years ago our seminaries and
church colleges took little cognizance
of the existence of the newer AV tools
for communication. Now some semi-
naries and colleges of the church have
fully developed audio-visual courses
and one seminary is engaged in build-
ing a completely equipped audio-visual
center.
One of the earliest efforts to produce
any audio-visuals for church-wide use
was a motion picture entitled, Thunder
of the Sea. Produced by the Board of
.\merican Missions, it was shown to
practically every congregation of our
church. Designed to raise money for
the establishment of new churches, it
fell short of its goal, perhaps because
too much was expected of it. Our
latest production efforts include a host
of promotional and informational film-
strips and a short 13-minute steward-
ship film in color for children entitled,
The Candlemaker. Twenty-two film-
strips are now in various stages of
production — from the earliest "treat-
ment" stage to the final shooting.
Efforts to provide guidance to the
local congregation in the selection and
use of audio-visual materials led to the
establishment of a new department of
audio-visual aids by the Board of Parish
Education in January, 1949. Since then
it has provided a regular quarterly
service of carefully selected audio-
visuals for curriculum purposes in the
Sunday, vacation, and weekday church
school, catechetical instruction, lead-
ership education, adult elective courses,
and summer camp courses. In addition,
the department has made available a
general manual for the AV Committee
of the local church. It has helped to
establish two excellent interdenomina-
tional resources — the Visual Educa-
tion Fellowship and the annual inter-
national audio-visual workshops.
The United Lutheran Church of
America cooperates fully in the inter-
denominational AV enterprises through
representation on NCCC Committees
in practically all current fields of joint
252
EdScreen & AV Guide — May, 1 957
I
endeavor — missions, general Christian
education, leadership education, stew-
ardship, etc.
One of the strongest penetrations of
the local congregational program came
through the excellent stewardship films
prepared by the Lutheran Laymen's
Movement. Dr. Henry Endress has
spearheaded the movement begun in
1950 to supply top-quality, 30 to 50
» minute modern-story films to interpret
stewardship in its broadest aspects.
Such films as And Now I See, Like a
Mighty Army, For Good or Evil, and
Salt of the Earth have been used widely
in the United Lutheran Church (on a
free rental basis initially) and through-
out all Protestantism (on a rental
basis). One film, 45 Tioga Street, was
jointly sponsored by the Lutheran Lay-
men's Movement and the Board of
Parish Education as part of a church-
wide, year-long emphasis on the effec-
tive use of the Bible.
Excellent new color filmstrips and
films depict both the quiet glory and
the constant needs of our overseas
missionary work. From the earliest
efforts of zealous missionaries with in-
adequate equipment and little "know-
Iiow" in scripting, to the current pro-
fessionally scripted and professionally
produced films and filmstrips, the two
agencies most concerned (The Board
of Foreign Missions and the United
Lutheran Church Women) have kept
pace with audio-visual developments
and opportunities. Whereas ten years
ago the audio-visuals for missionary
education were provided free, or for an
offering, the newer and more realistic
pattern of distribution is on a sale or
rental basis. One of the most creative
and novel approaches to picturing the
foreign field is the picture-story "paper
filmstrip," developed during the past
three years and related to the Epiphany
appeal of the Board of Foreign Mis-
sions.
Many synods (over half of the thirty-
two) now furnish many of the better
filmstrips to their own churches free
or for a very low service charge.
A newer philosophy in the use of
audio-visuals is beginning to take hold
throughout our Church. .Although
much has been written about how to
use effectively audio-visuals in the
church, it is only recently that I sense
a "turn in the road." We are begin-
ning to understand these aids as re-
sources for the broader purposes of
Christian education and for the com-
munication of the Gospel. Congrega-
tions are slowly learning that films,
filmstrips, slides, and other audio-visual
material should not stand alone or
work alone, but be teamed with other
means of reaching the whole person
with the whole message of the church.
Forthcoming AV's
A recent (Feb.-Mar.) issue of the
Broadcasting and Film Commission's
"News" reports BFC at work on a Near-
East mission study film. The Tempta-
tion, for the Joint Committee on Mis-
sionary Education.
Refugees, a film for Church World
Service, is also in process, with work
in Austria and Hungary finished; with
crews in Korea and Hongkong, and the
final .Arab refugees section slated for
work about when you read this.
The Department of Stewardship, and
its cooperating members, is working on
a film, Split Level Family, a promising
treatment of stewardship from the an-
gle of the whole family.
Just getting into their very early
stages are these productions: A new
kit of sound filmstrips for leaders of
youth for 1958 release; a film on
"Christian Concern for North Amer-
ican Neighbors" for early '58; Drought,
tentative working title of film on Arab
refugee problems for Church World
Service and perhaps ready by summer.
Periscoping denominational produc-
tion effort, the following loom on the
AV horizon: The Church of the Breth-
ren is planning a sound and color
filmstrip. The Family Council, to en-
courage family worship, councils, and
consultations.
The Church of God is about ready to
release a 30-minute sound and color
film. Against the Tide, depicting the
struggle Japanese Christians must
make when they break with Buddhism.
Nondenominational in approach and
content, it will be an asset to the forth-
coming study of Japan by the churches.
The Disciples of Christ plan the re-
lease of a sound and color film on
Africa which will show the principles
and concepts that guide contemporary
missionary work in the Congo.
The Evangelical Lutheran Church is
releasing a new filmstrip on training
workers for the Every Member Canvass.
The Evangelical United Brethren has
produced. Church of Christ in Japan,
a sound and color film with interde-
nominational usefulness.
The Methodist Church has projected
three films in a series. Land of Deci-
sion, spelling out the need for a new
missionary approach in three typical
areas - Belgian Congo, Japan, and
Bolivia.
Decision in Hongkong, a sound and
color film for youth and adults, was
jointly produced by the Evangelical
and Reformed and The Presbyterian
USA churches.
The Reformed Church in America is
now planning a filmstrip on the his-
tory of theological education from the
Reformation to the present.
The United Church of Canada has
completed two color filmstrips on
Africa, Copperbelt Calling and Into
a Larger Life, which have interdenomi-
national character and usefulness.
Now released, or soon to be: Prisoner
Triumphant, a 20-minute 16mm color
film telling the thrilling story of Sara
Perkins, formerly superintendent of
nurses in the Douw Hospital, Peking.
A real personality film. From Presby-
terian Distribution Service, 156 Fifth
Ave., N. Y. 10, at a rental of J5.00
(to be reviewed).
Two more releases in Family Films'
"Living Parable" series: Two Sons and
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EdScreen & AV Guide — May, 1 957
253
There Was a Widmo. Biblical parables
in a modern setting, both with pretty
fair general qualities but not outstand-
ing. Very useful, however, and recom-
mended for a Sermons-On-Film Sunday
evening series.
General Films, Inc. (Box 601, Prince-
ton, N. J.) has photographed the
morality play, Everyman, into a 40-
minute sound and color film of accept-
able qualities only. Pioneering in this
field is worthwhile and a more polished
product can be expected from these
people in the future. Mr. Hilliard is to
be commended for this beginning.
• How the Animals Discovered Christ-
mas, a 13-minute color animation film
by Coronet, is just the thing for your
Primary or Junior Christmas party. It
will take the children to mystical Cozy
Valley, where, on the night before
Christmas, not a creature was stirring,
except Old Doc Owl. What he saw
was a plenty as the excitement spread,
and every animal wanted to help.
Imaginative, lovely, entertaining
through the Sixth Grade. Recommend-
ed for use in non-religious setting, as
at a party.
• Aiexark-Norsim's (156 N. Arden
Blvd., Los Angeles 4) The Stoiy of
Joseph: Part I (28 frames); Jeremiah
(35): and. The Story of Ruth (33) are
good and useful filmstrips, with the
artwork in full color showing consider-
able improvement in composition (less
crowding) and color-balance (less harsh
red) over some prior productions. The
printed scripts have developed a better
English style, casting the Biblical ac-
count into a more relaxed prose, espe-
cially in Ruth. The artist, too, seems to
be making a better selection of the
incidents and action to be pictured.
While this reviewer knows full well
that we are in the literalistic phase in
our AV treatment of Biblical material,
it seems to him that the time has come
for giving some regard to the implica-
tions and obligations of historical and
literary criticism. Certainly we must
come to it gradually, but let's not be
too shy. Sooner or later we must read,
"The story of Ruth, as set forth by a
great pamphleteer against Hebrew
racial exclusiveness"; and "The story
of Joseph as found in a certain stratum
of Hebrew literature."
Neither Jew nor modern Protestant
may want to face the implications of
literary and historical criticism, but in
the opinion of this reviewer the pro-
ducers better start sticking their toes
into this chilly water right away. Shiv-
ering in indecision is no solution.
• The World That Needed Jesus high-
lights the hope of the Jewish people
for a Messiah and the conditions of
the world at the time of Jesus' birth.
The Enrollment at Bethlehem gives
the why and how of the census, the
journey, and the arrival of Joseph and
Mary at Bethlehem. Shepherds Out in
the Fields tells of Bethlehem, and its
shepherds and their ways; shows them
in their fields and how they went to the
stable. Good News to All People pic-
tures what the coming of Jesus has
meant to the world, and how the Good
News can be a part of living today.
Each has 40 frames; all are in color.
The art varies in intrinsic qualities and
effectiveness. In the first and fourth
the pictures are too busy, too full of
people and color, and too much atten-
tion is given to nonessentials. In the
second it improves a bit, but there is
still too many colors and some clutter-
ing. The pictures of the third have the
best general qualities.
The commentaries are well-written
and nicely spoken, the four being car-
ried on the sides of two LP records.
The background music is by a full
orchestra and enhances the effective-
ness of such filmstrips.
This series is recommended, both for
use, and for purchase by the local
church for its AV library.
(Produced by SVE, but buy through
your local A V dealer.)
Films On Mission Study
Theme
On the "home" side, the theme for
this year's study of missions, beginning
this fall, is "Christ, the Church and
Race." To undergird this study a dozen
denominations produced the 281/2-
minute color (and B&W) film. Broken
Mask. It tells the story of two college
boys who come to grips with race prej-
udice, first in themselves, and then in
the church. It has average general
characteristics.
On the overseas side the theme is
"Japan," and eleven denominations
produced the color (and B&W) film,
Younger Brother, the story of Jiro and
the manifold problems he encounters
in breaking away from the age-old
traditions, cultural and religious, to
become a Christian. This film has above
average general qualities.
pp
ni
HHplSI^Vv 9
^^l^-t^^mB^JES^
^^
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H
Both films will be useful; moie use-
ful if utilization guides are produced
for them and then followed by the
users. Both films will be widely avail-
able through denominational book-
stores and local film libraries across
the country. (Paul F. Heard, Inc. pro-
duced the first, and Alan Shilin Films,
Inc., the second, for the Joint Commis-
sion on Missionary Education in coop-
eration with the Broadcasting and Film
Commission of the National Council
of Churches.)
BROKEN MASK is
the story of Paul
Brannon, young col-
lege student, who
comes face to face with
the man made barriers
of prejudice against
the color of a man's
skin and through his
experiences comes to
realize the true mean-
ing of living out rec-
onciliation in his own
community.
Daily Rental Rates:
Color ^12; B/W ^8
254
EdScreen & AV Guide — May, 1957
Parable Films
With two recent releases. Family
Films, Inc. brings its "Living Parables"
series up to seven. Another Spring
gives the parable of the barren fig tree
(Luke 13) a modern setting, dramatiz-
ing rather well the story of two em-
bittered women who repent just in
time that another spring of love and
_^life may come into their lives. Formula
wM^or Failure attempts to get the difficult
^^parable of the dishonest servant (Luke
16) into modern terms but achieves
only average qualities because of poor
casting and loose directing. Both films,
however, will have great usefulness for
those needing films for sermons, for
Bible study, for adult classes, for youth
groups, and for mid-week series. Each
is in color or B&W; has a running time
of about 30 minutes; and are available
from local film libraries.
Worship Film
This Is My Father's World is a 12-
minute color film recently released by
Broadman Films (161 Eighth Ave.,
Nashville 3, Tenn.). On the visual
side it gives scenes of deserts, water-
falls, forests, and fields, with the audio
presenting a background of choral and
instrumental music. While the color
qualities of the pictures vary consider-
ably, they are quite acceptable with a
few shots being very impressive. The
music is good, but the integration with
the pictorial slips out of gear quite
badly at times. One gets the impres-
sion that the next such film from Broad-
man will cure these minor weakne.sses.
With all, a lovely and useful film in
a category where there are few titles,
and almost nothing new.
Church and Social Ills
If you want to arouse your church,
or any of its groups, to the variety of
social ills, needs and inequities to be
found within your community, and
indeed, within your very church, then
I suggest that you show them the 17-
minute color cartoon filmstrip. What
Happened to Hannah. It will help
your people see the need for Christian
concern for social welfare both in and
beyond denominational channels.
AMERICAN BIBLE SOCIETY
440 Fourth Ave., New York 16
Offices in 12 Principal Cities
Free loan films in color:
"Thy Word Giveth Light"
"The Whole Armor"
"The Living Word in Jopan"
"My Right end My Cause"
Write for free catalog
This adult-level filmstrip has a fast
pace and a LP-recorded narration that
snaps like a leather whip on a cold
morning. It will bite right into smug-
ness—even your very own brand. It
will start talk, provoke thinking, and
with a little help from the preacher
and the official boards, motivate some
action.
Henry Kiefer has done a good job on
the "art work," producing 86 meaning-
ful and interesting frames in a very
ingratiating cartoon style. The com-
mentary, by Helen Kromer, has been
referred to above. Under the smooth-
ness and bite of this commentary, there
is ethical, sociological, religious and
spiritual insight. Highly recommended.
Alexander B. Ferguson, of the Broad-
casting and Film Commission, NCC,
acted as executive producer, turning
out a superior job for Department of
Social Welfare of the NCC in co-opera-
tion with the Denominational Staff
Council. (Price SIO.OO; from the DSW
of the NCC, 297 Fourth Ave., New
York 10, N. Y.)
Easy Filmstrip Previewing
"On the conference table in the
Director's office you will find the Christ-
mas filmstrips and the commentaries
for the same, whether printed or re-
corded. On this table also is a new
piece of AV equipment — a filmstrip
previewer. It is easy to use, and the
instructions are right on it. For your
convenience, also, there is a three-speed
record player.
"When I am not in, you can get a
key to my office in the church office
downstairs. Come and go at your con-
venience, but do look over and book
the filmstrips which you want to use
during the Christmas season."
Thus read, in part, a letter going
out to church school principals and
teachers, and others, the first week of
last November. How did things work
out?
When my AV dealer called my at-
tention to this table-type filmstrip pre-
viewer, it appealed to me right off as
a time and labor saver. With alacrity
I accepted his invitation to take it
along for trial run. Right away it was
accepted and appreciated by my teach-
For The Most Complete Selectien Of
Write for your free copy of our
film catalog, THE PROJECTOR.
THE METHODIST PUBLISHING HOUSE
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224 ABBOTT ROAD
EAST LANSING, MICH.
EdScreen & AV Guide — May, 1 957
255
Audio Directory
Audio Equipment'
EVERYTHING IN ELECTRONICS
Send for FREE 1957 Catalog
Recording equipment, Hi-Fi audio,
school sound systems, training kits,
electronic parts. Write for Cotalog.
ALLIED RADIO
100 N. Western Ave., Cliicago 80,111.
4 SPEED
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TRANSCRIPTION
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AUDIO-MASTER
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For all your audio-visual needs
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manufacturers of complete closed-circuit
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Phonograph Records, Tope
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SOUND
advice
By tradition, by reputation and even
by the lyrics of a popular song, "There's
no business like show business!"
Show business is an important facet
of current literature, it represents one
aspect of Americana as it interprets
parts of the American scene to the view-
ing public and it is always mirroring
both the tastes of the people and the
arts of both the performer and the
author. In all this it merits attention
at some secondary school level because
as schoolmen we must assist students
in the development of sound tastes foi
and attitudes towards this aspect of the
entertainment field which will sur-
round them throughout their lives.
Television has made theatre more
real, more personal for a great many
young adults throughout the country
and the great names of the theatre
are no longer only significant along
Broadway. And the public response
to fine performances will continue to
bring these and the emerging theatre
greats into our lives via this and other
media of mass communication.
Whether it is an excerpt from such a
play as "No Time for Sergeants" or a
full three-act drama of the impact of
"The Great Sebastians" Broadway is
moving into our living rooms and must
be recognized in all our schools.
Records make a contribution to these
studies. A basic recording, perhaps
the "audio text" is "Show Biz" (LOG
1011, RCA- Victor, Gamden, New Jer-
sey) which summarizes in kaleidoscopic
fashion fifty years of entertainment
from the days of vaudeville to the
nights of TV!
This is not a technical history such as
may be found in cold print in books
and periodicals as well as in old news-
papers. These are the warm sounds of
the art with such voices as George M.
Cohan, Fanny Brice, Maurice Chev-
alier, George Gershwin, Will Rogers,
Helen Kane, Harry Lauder, Beatrice
Lillie, Bing Crosby and many other
all-time great stars. Perhaps in theatre
particularly it is true that "there is
about audio materials
and equipment
by MAX U. BILDERSEE
nothing more permanent than change"
and the recording "Show Biz" demon-
strates this to perfection.
Records offer many "original cast"
discs that can be effectively used to
keynote the changing nature of theatre
as it develops to meet the changing
needs and tastes of its audience. Occa-
sionally theatre looks backward and
either through revival or through a new
play employing old tecliniques pokes
a little at itself, satirizes a period in
our history, and gives nostalgia "a go"
most happily. Such a musical play was
"The Boy Friend" (RCA-Victor, LOG
1018) which was brought to Broadway
from London a couple of years ago and
was billed as "A New Musical Comedy
of the 1920's." This is as close a recre-
ation of the "flapper age" as anything
we are likely to meet. This is no
parody of the twenties but is rather
a musical in which that period is re-
born, even to the rhythms employed,
the lyrics, the style of delivery and the
orchestrations. If you want to intro-
duce adaptation and its techniques the
musical "Carrousel" (RC.\-Victor LPM
1048) and "Oklahoma" are prime exam-
ples. But perhaps the newest will be
your selection for your class and you
will bring your students "My Fair
Lady" (Columbia Records, Bridgeport,
Connecticut, OL5090). This latter re-
cording, an adaptation of George
Bernard Shaw's "Pygmalion," not only
is amusing, interesting and instructive
in its own right, but is of even great
value as a comparison of two forms of
presentation — the book as a play, and
the recording as an adaptation. Stu-
dents of "They Knew What They
Wanted" should have the opportunity
of hearing "The Most Happy Fella."
There are many other recordings of
musical comedies which are worthy of
your attention for classroom use in the
development of an understanding of
this phase of theatre. Some, such as
"Damn Yankees" (RCA-Victor LOG
1021) and "Silk Stockings" (RC.\-Victor
LOG 1016) will be better placed with
256
EdScreen & AV Guide — May, 1 957
I
college students who are studying
theatre. Others, such as "Bells Are
Ringing" (Columbia Records OL5170),
"Paint Your Wagon" (RCA-Victor
LOC 1006), "Pipe Dream" (RCA-Victor
LOG 1023) and too many others 'to list
here mirror theatre of the year of their
production. "Pipe Dream," starring
Helen Traubel already mentioned, and
the recent "Fanny" (RCA-Victor, LOC
1015) as well as Ezio Pinza's earlier
recording "South Pacific" represent
part of the marriage of two great
aspects of theatre — opera and musical
performance for popular consumption.
Musical performance brings charm
and quaintness to theatre and class-
room, too. "Brigadoon" (RCA-Victor
LOC 1001) is a most useful example of
this. And, finally, musical comedy can
and does call on our own created char-
acters and lampoon the nonexistent, in-
timately known America of Dogpatch,
U. S. A. in the current standing room
only Broadway hit, "Li'l Abner" (Co-
lumbia OL 5150). This, too, is part of
the Americana of our age available on
records.
For college classes in the History of
the theatre three recordings may be
particularly valuable. These are,
"Maurice Chevalier" (RCA-Victor LPT
1.3042), "Noel and Gertie" (RCA-Victor
LCT 1156) and "The Art of Ruth
Draper" (RCA-Victor LM 1859). The
first of these recordings presents a se-
lection of song hits made famous by
the famous Frenchman and delivered
by him in his inimitable manner. "Noel
and Gertie" offers Act L Scene 2 from
"Private Lives," an excerpt from "Red
Peppers" as well as other samples of
the art of Coward as an author and as
a performer.
"The Art of Ruth Draper" is unique
in that the recording can and does
most effectively indicate the art of the
monologue. On this recording Miss
Draper magnificently presents three of
her famous monologues, "The Italian
Lesson," "Three Generations in a
Court of Domestic Relations" and "The
Scottish Immigrant." This aspect of
.American theater can make an impor-
tant contribution in the theatre classes
we have mentioned as well as in studies
of literature. Through all of these re-
cordings the arts of performance and
Magnetic Tape Splicer
Satisfaction Guaranteed
new
tap«
Complete with
pre-cut Mylar
tabi.
ONLY
$1.50 Postpoid
If your dealer can't
■upply you — Order
direct from Couaino,
Inc.. 2107 Aahlaod
Are., Devt. E8,
Toledo 2, Ohio
Dealer and
Distributor
Inquiries Invited.
l^anadian Distributor:
Dominion Sound
Kqulp. LUl., 4040 St.
Calhorine St., W,
Montreal 6, Quebec.
speech are demonstrated to such ad-
vantage that the recordings find still
another application in the classroom
situation.
In .April we reported some of our
correspondence with recorder manufac-
turers, and their responses to the spe-
cific question, "Can you tell me how
best to adapt your school model tape
recorder for group pick-ups and for
use of low impedance microphones?"
Reports from the Bell and Howell
Company and the Revere Company
were quoted then.
Apro tells us that "With reference
to connecting a low impedance micro-
phone into an Ampro tape recorder.
the best procedure would be to run a
low impedance line from the micro-
phone to a point within five or six feet
of the recorder, and then insert a
matching transformer to match the low
impedance line to the hiimpedance
input of the recorder. Shure Bros, and
several other manufacturers market
small well-shielded transformers which
are suitable for insertion in a line for
this purpose.
"In order to do a professional qual-
ity job of recording choruses and solo-
ists, school orchestras, etc. it is gen-
erally necessary to use more than one
microphone, and a suitable pre-ampli-
fier mixer having individual gain con-
EdScreen & AV Guide — May, 1 957
Low Cost 16MM Film Storage in Open
Type Cabinets With Adjustable Racks
Open Type Film Cabinet with Separator Rock
across Front.
Now you can meet any Changing
Requirements by using Open
Type Film Cabinets with Racks
ADJUSTABLE Vertically on 1"
Centers.
Cabinets are .Allmetal with
CLOSED TOP, BASE AND
SIDES equipped with ADJUST-
.ABLE Separator Racks for 400' to
1600' reels and cans or any com-
bination of these sizes. Standard
Widths 30", 36" and 48". All units
75" high and 15" deep.
.Also available: FILM CABINETS
WITH DOUBLE DOORS AND
LOCK (Stationary Racks) for any
combination of 400' to 1600' reels
and cans. INDIVIDUAL SEPA-
RATOR RACKS, ideal for small
Film Libraries Standard lengths
29", 35", and 47".
FOR YOUR PHONOGRAPH RECORD LIBRARY
DISCABINETS
Allmetal Sectional Discabinets with
Complete Cataloging System are ideal
for the Growing Record Library.
Eliminates Misplacement of records,
saves Time and Valuable Floor Space.
Available for 7", 10". 12" and 16"
Records. Cabinets with Double Door
and Lock capacity 540 for any com-
bination of 1", 10" and 12" records
CAPACITY 90 RECORDS are also available.
Call your Audio-Visual Dealer or write for Brochure and prices.
WALLACH AND ASSOCIATES INC.
DEPT. ES
1589 ADDISON ROAD
Copyrighted
and Patented
CLEVELAND 3, OHIO
257
CONVERT YOUR TAPE
RECORDER INTO A
CONTINUOUS MESSAGE
REPEATER
AUDIO VENDOR
MODEL U-300-C or U-300-CC
Loaded with 1 80 ft. Cousino
Friction Free Tope
$12.50 Postpaid
Satisfaction Guaranteed
The AUDIO VENDOR will convert your tape
recorder Into a continuously repeoting
mechanism. Successfully used to teach, sell,
announce, dictate and for sleep learning.
Plays from 5 to 10 minutes. Doubled time
with a MOBIUS LOOP. No rewinding neces-
sary. Repeots message or music continuous-
ly hour after hour. Send for literature on
our accessories and longer playing units.
Advise moke and model of your recorder.
// tint available at your Dealer, order from
COUSrNO, INC.
Dept. ES, 2107 Ashland Ave.
Toledo 2, Ohio
Canadian Distributor: Dominion Sound Equip. Ltd.,
4040 St. Catherine St., W., Montreal 6. Quebec.
|DAGETv|
^UNLIMITED
POSSIBILITIES'
DAGE TV
Camera Model 60.
Anyone can operate it.
In high schools, colleges and universities all over
the U.S.A., Dage closed-circuit TV has demon-
siraled its ability to solve a staggering array of
educational problems. Find out how Dage TV can
help you. Write Dept. 75.
DAGE TELEVISION DIVISION
A ^ompson Product'
Outside North Amcnc*. wolc C 0. Bianati. Inc., 4900 Euclid Avinue. Ciewciind. Ohio.
For full information on the
?\[ational AudicVisual
Convention and Trade
Show, 'Write Henry C. Rw
ar}{, Jr., Director of Infor^
mation, l^ational Audio'
Visual Association, Fairfax,
Vireinid.
trols for each channel and a master
gain control, or the master gain control
may be on the recorder if the mixer
can be placed at a convenient point
near the recorder so that one operator
can handle all gain controls."
Bell Sound Systems. Inc. says, "The
real solution to your problem lies in
the type and placement of the proper
microphones. The inputs on both the
RT-75 and RT-88 are arranged to ac-
cept any high impedance microphone
with reasonable output. The use of
a cardioid microphone is certainly in-
dicated in difficult pickup situations.
But the fact that a tape recorder hap-
pens to be connected on the end of
this microphone has nothing to do with
the microphone itself. You will note
that the model RT-75 has two input
jacks which allow one to use two micro-
phones or any mixing with radio,
phono or TV programs."
Unfortunately the correspondent
from the Bell Sound Systems ignored
the second half of our question con-
cerning low impedance microphones,
but it can be assumed that the use of
transformers, as indicated by Ampro
and others, will prove satisfactory.
Columbia records offers the most un-
usual and unique solution to the prob-
lem described in our original letter.
Before you read their reply we suggest
that you go back to the beginning of
this section and reread the questions
we laid before them. In response they
said, "We have run into your problem
before and while we have solved it, it is
by a method that might be considered
just a little bit unorthodox. I think,
however, it may serve as a solution for
some of your readers. You will find
that startlingly fine results can be
obtained by using a 10" or 12" Per-
manent Magnet Speaker instead of
using a mike at all. While the im-
pedance of the speaker can be quite
low, if it is used with an ordinary out-
put transformer with a primary fed
into the microphone jack of the tape
recorders and the secondary fed from
the voice coil, the matching is accom-
plished by the output transformer.
"Obviously, while the information
above applies to Columbia's Model 530
specifically, it would probably apply to
almost any of the other makes on the
market that use a high impedance
mike.'.'
(Ed. note ... we intend to visit
Columbia Records for the demonstra-
tion, and we will report to you . . .
MUB)
Mark Simpson Manufacturing Com-
pany, makers of Masco sound and elec-
tronic eciuipment, suggest the follow-
ing, "Using a single omnidirectional
microphone (low or high impedance)
hung a little above and about 10 feet
in front of the group, has given excel-
lent results.
"In the event that a low impedance
microphone is used, it must of course
be used with a well shielded micro-
phone to grid transformer, placed in
the microphone line. It is recommend-
ed that this transformer be kept about
6 feet away from the tape recorder, or
any strong alternating magnetic field,
so as not to cause excessive hum
pickup.
"When it is desired to pick up a very
large group we recommend using sev-
eral microphones placed and mixed to
suit. We recommend our model EMM-6
microphone mixer for this purpose, as
it is capable of mixing up to four
microphones."
We shall plan to complete this re-
port in the next issue of Educational
Screen and Audio-Visual Guide, and
at that time to draw generalizations
which may be useful to teachers and
audio-visual personnel.
For Your Audio Archives
Two recent Columbia Records re-
leases are excellent examples of audio
archives which schools should have.
These are complementary recordings in
the "I Can Hear It Now" series and
deal with the problems of the Middle
East and the Suez area. They are "I
Can Hear It Now — David Ben-
Gurion" (Columbia Records, ML 5109)
and "I Can Hear It Now — Gamal
.\bdel Nasser" (Columbia Records,
ML 5110).
Newest and Finest Records
for Teachers and Students of
FOREIGN
LANGUAGES
Many teachers are using these albums in class-
rooms and also recommending them for home
study. Each ZODIAC album includes 3 unbreak-
able hi-fi 33 Vi rpm LP records, together with the
text and translation, delightfully illustrated.
EDUCATIONAL
DISCOUNT
PRICE
*9
per set
reg. $14.95
Write for Descriptive Literature
ZOIDI-A^C PtEOOR.r)IN"C> CO., i3sro.
501 Madison Ave., New York 22, N. Y.
258
EdScreen & AV Guide — May, 1957
MONTHLY REVIEW OF WHAT'S NEW FROM MANUFACTURERS & DISTRIBUTORS
-visual trade review
NEW EQUIPMENT
I
Thp following announcements of recent
releoses ore based on information sup-
plied by producers and distributors. Au-
dio-visual materials of all kinds ore listed
under the same general subject headings.
The producer or primary distributor for
each item is indicated by an abbrevfatron
of the name. Addresses of such primary
sources are given in the Index to Primary
Sources at the end of this department.
For more information about new mate-
rials, use the Service Coupon in this sec-
tion.
MOTION PICTURE PROJECTORS
& ACCESSORIES
Busch Cine Educafor Rear Projection
Machine. A rear-projection motion
picture outfit for showing classroom
films from the front of the room with-
out room darkening. The screen is
16" X 23". Screen, speaker, and pro-
jector are mounted on an easily mov-
able unit only 29" wide mounted on
heavy duty industrial casters.
For more information circle 119 on coupon
Ideas Electriduct $7.50 in the four foot
size. An over-the-floor electrical ex-
tension cord useful for schools, work-
shops, and audio-visual departments
» where an electrical outlet is needed
in the middle of a room. One end is
plugged into wall outlet and other end
has a duplex receptacle. Ribs on the
under side prevent slipping and the
enclosed wiring is safe from moisture.
Also available in 5,6, and 10 foot
lengths.
For more information circle 120 on coupon
Radiant Lens Bracket for Superomo 16
Available $22.50. Brackets to fit Bell
& Howell, Ampro, and Victor arc pro-
jectors ore now available. The Super-
omo 16 lens is used for taking and
showing anomorphic wide-scresn mo-
tion pictures.
For more information circle 121 on coupon
SOUND EQUIPMENT
Bogen Public Address Amplifiers. The
Flex-Pok line "L" series feature con-
stant voltage output tops, sp>ecial
speech filters, equalized phone inputs
for all cartridges, separate bass and
treble controls, plug- in sockets for low
impedance transformers, identification
strips for all channels, and leather
carrying handles. The "LX" series
features, in addition, anti-feedback
control and built-in remote gain-con-
trolled circuit.
For more informotion circle 122 on coupon
Califone Promenade Model 25V-8.
$189.50. Combines features of the
Commander and Professional models
in a complete portable sound system
having single-unit portability, 24-watt
amplification, dual 12-inch speakers,
continuously variable speed, cushioned
spring rubber feet to eliminate floor
vibration, and separate tone control on
the microphone input.
For more information circle 123 on coupon
by ROBERT E. SCHREIBER
Gates Dualux Speech Input System. A
Broadcasting console incorporating cue
selector to all major circuits for direct
panel speaker audibility, eight utility
keys for expansion, 1 4 inputs to four
mixing channels, three-position high-
pass filter for quick program correc-
tion, PBX key control of all channels,
five preamplifier mixing channels
wired for seven microphones (handles
22 microphones with utility keys),
complete inbuilt cue-intercom with
front panel listening and talk-bock,
cue-attenuQtors on four mixing chon-
nels.
For more information circle 124 on coupon
Miles Wolkie-Recordoll Recorder Im-
proved. Self-powered — no wires or
warm-up period — no exposed micro-
phone. Completely noiseless opera-
tion. Picks up and records voice with-
in 60-foot radius screening interfer-
ences such as typing, coughing, air-
conditioners, etc. Also odjustoble for
close-talking purposes. Provision for
start-stop by voice activation. Records
on non-flammable safety-film belt.
For more information circle 125 on co'j<3on
Reeves Soundcroft Tope Spooled on |^
Quick-Threod Reels. All five and seven ^r
inch reels of recording tope are now
being supplied on a new "Quick-
thread" reel designed to provide
easier, faster loading of recording
tope. Tape is inserted in slot which
extends from the hub to the outer
edge of the reel, guiding it into posi-
tion with 0 minimum of manipulation.
Reel also lends itself to finger-loading.
For more information circle 126 on coupon
OTHER NEW EQUIPMENT
Bausch & Lomb Microscopes Push-Button
llluminoted. The "R" series in-
corporate standard Dynoptic research
design features plus achromatic vori-
able focus condenser providing push-
button illumination, eyepieces fitted
with rubber inserts to protect user's
glasses, simplified controls, cost iron
microscope arm, and groduoted pupil-
lary distonce scale on the binocular
eyepiece.
For more information circle 127 on coupon
Brunswick Classroom Cabinets. Generol
storage cabinets hove melamine plos-
tic finished tops. The free-standing
cabinets may be grouped to form work
centers. May be assembled with
dozens of door, shelf, and mounting
combinations. Heights from 23" to
37" ore available.
For more information circle 128 on coupon
Corcon Agendascope $98.50. Incon-
spicuous unit may be placed on any
lecturn and through its six-panel illu-
minated design oermits the public
address system operator to signal the
speaker. Individual panels light up
giving directions to move closer to or
farther away from the microphone, in-
dicating time remaining, etc. 25-foot
control cable.
For more information circle 129 on coupon
COMPLETE SERVICES TO PRODUCERS OF IBmin
MOTION PICTURES, 35inm SLIDE FILMS AND SLIDES
Research and Script
Photography, Studio and
Location
Processing
Edge-numbered Work Prints
Sound Recording and
Rerecording
Editing and iVIatching
Titling and Animation
Release Printing
Magna-Striping
Slide Film Animation
Slide Duplicating
Vacuumating
Film Library
GEO. W. COLBURN LABORATORY INC.
r64 NORTH WACKER DRIVE - CHICAGO 6
TELEPHONE DEARBORN 2-6286
EdScreen & AV Guide — May, 1 957
259
Ditto 4-Part Masterset Prevents Stains.
Complete smudge-free protection for
frequently-handled Direct Process
(liquid or fluid) masters is provided.
The Masterset provides an attached
protection sheet which prevents con-
tact with either the carbon sheet or
the finished master. Permits the mas-
ter to be handled and filed without
staining hands, clothes, or other
papers. The protection sheet is folded
under the master when running.
For more information circle 130 on coupon
Felt- Point Marker with Squeeze Bottle
79c. Holds % ounce of water color
ink for porous surface marking, it does
not strike thru even the cheapest grade
of chart paper. Eight colors available.
Claimed to be over one mile of '/sth
inch wide mark in each Squeeze, a
non-refilloble throw-away product.
Ink comes off hands with a little soap
and water or out of clothes with regu-
lar laundering.
For more informotion circle 131 on coupon
Heitz Primos Junior 35 Autofocus En-
lorger $99.50. Magnifications from
2.5 to 9.5 diameters. Constructed of
sturdy chrome finished metal with
15"xl9" baseboard, tilt head, heat-
absorbing Icmphouse base, Cossar
50mm F:3.5 enlarging lens. Acces-
sories available.
For more information circle 132 on coupon
Herman Nelson School Storage Cabinets.
Originally designed as matching equip-
ment for Amervent heating and cool-
ing units, now found to be useful in
school shops, offices, libraries, and
workrooms. Available in lengths from
two to four feet. May be installed
singly or nested together.
For more informotion circle 133 on coupon
Ideax Ideolite Tronsparency Illuminator
$24.95. Only 2" thick and weighing
less than three pounds, the unit is the
result of a new principle of double
optical reflection, using a combina-
tion of semi-parabolic and flat re-
flecting surfaces. The 8-watt fluores-
cent light is located in the base of
the fixture. Con be adjusted for use
in 13 basic operating positions. The
13%" square frame incorporates a
I Ox- 10 inch Plexiglas viewing surface.
For more informotion circle 134 on coupon
Merco Transistor Radio. Portable radio
suitable for classroom use is available
in ivory, oqua, block, or coral pink in
leatherette cose enhanced with gold
trim. Weighs less than two pounds.
High gain, low drain circuit mokes
possible 700 hours playing time on
one nine-volt battery. Four-inch
speaker.
For more information circle 135 on coupon
Reuter Speakeasy for P.A. $19.95. A
convenient portable speaker's stand
designed to fit any microphone stand,
its double page platform measures
19"xl3" and is flanged at both sides
and bottom to prevent note book or
pages from falling off. Adjustable up
or down and may be tilted to any
angle. Free from vibration transfer-
ence to the microphone. Counterbal-
anced to eliminate any tipping haz-
ard. Clip-on light available as
optional equipment.
For more information circle 136 on coupon
Seal Jumbo Dry Mounting Press $146.95.
Model has a 15'/2" x IS'/z" heating
platen and can mount materials as
large as 36" x 108" in sections; ad-
justable thermostat; built-in auto-
matic timer. Used for mounting tear-
Regular Service will Insure
Dependable Operation of your
Audio - Visual Equipment!
Pre\entive maintenance will locate troubles in your audio-\isual
equipment beftrre they occur— to insure that your equipment will
operate dependably every time. Your NAVA dealer offers spe-
cialized A-V repair service, including
• Factory-trained technicians with years of experi-
ence in repairing A-V equipment
• Electronic testing equipment, special test films and
tapes, special mechanical equipment
• Factory replacement parts kept in stock locally,
immediately available when you need them.
Remember . . . it's important to buy your A-V equipment from
the dealer who will repair it for you— your NAVA Audio-Visual
Dealer. His otiier services include consultation and advice on
proper utilization of audio-visuals; rentals of equipment and
films, and custom projection and recording service. For a list of
NAVA dealers coded to show the services offered by each one,
write
NATIONAL AUDIO-VISUAL ASSOCIATION, Inc.
Fairfax, Virginio
sheets, news clippings, opaque strips,
photos, etc.
For more information circle 137 on coupon
Viewlex V-500 Combination Projector
$109.50 with case. Handles both
35mm filmstrip and 2x2 slides with
500 watt illumination, fan cooled.
Exclusive light tight lamp house pre-
vents stroy beams from distracting
audience, vertical fan mounting be-
hind lamp draws air over filmplane,
automatic takeup device, built-in op-
tical enlarging pointer.
For more information circle 138 on coupon
Wollach Open Type Film Storage Cab-
inets Feature Adjustable Separator
Racks. These racks can be adjusted
vertically on one- inch centers, provid-
ing facilities for storing various sizes
Adjustable
All-Metol
Film Rock,
Conveniently
Stores All
Size Reels
and Cans.
of film cons in the some cabinet.
Rocks can be removed or added as re-
quired. Cabinets are of all-metal con-
struction with closed sides, tops, and
base. Adjustoble separator racks will
accommodate 400, 600, 800, 1200,
1600, or any combination of these
size reels and cons. All units are 75"
high and 1 5" deep. Widths ovailable
are 30", 36", and 48".
For more information circle 139 on coupon
NEW MATERIALS
AGRICULTURE
Poultry Hygiene: Waste Disposal, Cleon-
Up and Basic Sanitation fs USPHS
12min sd col free. Essentials of waste
collection, holding and disposal, the
time and procedures for clean-up of
processing rooms and equipment, and
basic sanitation in the poultry proc-
essing plant and on the premises.
For more Information circle 140 on coupon
This is the Farmers Union mp NFU
28min sd b&w $30. Portrays the Na-
tional Farmers Union from its origin
in Point, Texas, more than 50 years
ago to its present day operations. Par-
ticular emphasis on legislative pro-
gram.
For more information circle 141 on coupon
ARTS AND CRAFTS
Art Council Additions si Arts of Mela-
nesia, 31 slides $21; Arts of New
Guinea, 34 $23; Arts of Polynesia,
25 $17; Asian Shadow Theotre Pup-
pets, 28 $19. All slides in 2x2 Kodo-
chrome cardboard readimounts.
For more information circle 142 on coupon
Laguna Beoch Festival of Arts and Pag-
eant of the Masters mp CHRISTIAN
available in 12 and 24 min versions.
260
EdScreen & AV Guide — May, 1 957
col $185 & $95 b&w $85 & $45.
Shows world's great art recreated by
living models.
For more information circle 143 on coupon
reaning in Child Art mp PCR lOmin sd
col $100 r$3. How sensitive relation-
ships of children to themselves and
their environment can be developed
In children's art classes. Average
work, such as all children con pro-
duce, has been randomly chosen to
show how much the child can be-
come bound up with his own expres-
sion.
For more informotion circle 144 on coupon
Potter mp USC 1 3min sd col $100 r$4.
Study of the pottery craftsmen at
work, illustrating the use of the pot-
ter's wheel and methods of develop-
ing originality and variety in pottery-
making. SH.
For more information circle 145 on coupon
World of Mosaic mp UC 28min sd col
$300. From Sumerion, Greek ond
Roman, through Byzantine and
Aztec, the evolution of mosaic is
shown moving toward the present
renaissance in Mexico and the U. S.
Climaxed with a presentation of
Americo's accomplished muralist,
Joseph Young, creating the famed
mosaic in the Los Angeles Police
Building. Narrated by Richard Wid-
mark with music composed by Eugene
PHemmer.
For more information circle 146 on coupon
BUSINESS EOUCArrON
Ot Time and Solesmen mp MODERN
35min sd b&w free. Suggests how
salesmen may plan their working day
in order to get the most effective use
out of the time spent in calling and
interviewing customers.
^For more information circle 147 on coupon
EXCEPTIONAL CHILDREN
Life Situation Films for Hearing- Impaired
^ Children 5mp USC sd col $225 or $50
ea r$3.50-$15 b&w $94.50 or $24.50
eo r$2-$7.50. Provides extra oppor-
tunities for talking, observing other
people talk, and actively participating
in a voriety of life situations at home,
school, ond with playmates. Stresses
on gestures and expressions. Tommy's
Table Manners, Lesson in Magic, Little
Cowboy, Barbara's New Shoes, Bow-
Belinda. Pri.
For more informotion circle 148 on coupon
FEATURES
New Audio Film Center Features 6mp
AFC. Adventures of Mr. Wonderbird
(in animotion 72min, color, r$22.50),
Crozylegs ($17.50), Flight Nurse
(Joan Leslie, $17.50), Johnny Guitar
(Joan Crawford, Sterling Hayden,
$22.50), Roogie Bump ($17.50),
Thunderbirds ($17.50).
For more informotion circle 149 on coupon
New Brandon Foreign Features 1 2mp
BRANDON rental apply. Includes films
honored at Cannes, Berlin, Venice, and
Rome film festivals. Forbidden Games
z
TALK ffM> T*«' SCitEEM
TrPEWRITTEN MESSAGES
RADIO-MAT SLIDES
WMITI *MH«.ailIH
^ '"■" "° "* J
I
MAKE YOUR
OWN SLIDES
on your own
TYPEWRITER
by using
RADIO-MATS
•
iHE Suiio«(tRTOFTHf Screen ;
Regular size 3 V^x4 or the
Sold by Audio-Visual,
Supply Dealers. For FREE
RADIO-MAT SLIDE
222 Ookridge Blvd., Do
New Duplex 2x2.
Photo & Theatre
SAMPLE write —
CO., Dept. V,
ytona Beach, Fla.
Modern teaching methods, like modern selling methods, call for
reliable working tools and SELECTROSLIOE gives trouble-free
operation; brightest picture on the screen, and scores of other
benefits .
From the JUNIOR to the STANDARD to theTWlN-SELECTROSLIDE
nothing beats them, built with more than 32 years of experience,
to out-perform and out-last all others.
SELECTROSLIOE is the "diamond" of fully-automatic-projectors
...nothing finer. ..nothing more enduring. ..and there is a
SELECTROSLIOE to fit your projection needs. Contact your local
Audio-Visual Dealer for demonstration or rental of SELECTRO-
SLIOE, or consult us.
Illustrated literature availoble — no cost or obligation.
A
W Spindler & Sauppe
T 2201 Beverly Blvd., Los Angeles 57, Calif., Phone:
STANDARD
SELECTROSLIOE
ESTABLISHED 1924
Dunkirk 9-1288
(89 min, French), Janosik (80 min,
Slovak), This Strange Passion (82
min, Spanis(-i), Dork River (84min,
Spanish), Devil in the Flesh (112
min, French), Game of Love (French),
Two Cents' Worth of Hope (lOSmin,
Italian), Claudine (85min, French),
Day of Wrath (97min, Danish),
French Touch (81 min, French), One
Summer of Happiness (92min,
Swedish), Rome II O'Clock (91 min,
Itolian). All with English titles.
For more information circle 150 on coupon
New United World Features 1 Omp UWF
rentol apply. Private War of Major
Benson (Charlton Heston), Froncis in
the Novy (Donald O'Connor), One
Desire (Anne Baxter, Rock Hudson),
The Shrike (Jose Ferrer and June
Allyson), Female on the Beach (Joan
Crawford, Jeff Chandler, Jon Ster-
ling), Black Shield of Falworth (Tony
Curtis, Janet Leigh), Canyon Passage
(Dona Andrews, Susan Hay word),
Mark of the Renegade (Cyd Chorisse,
Ricordo Montalbon), Singapore (Ava
Gordner, Fred MocMurray), Walking
My Baby Back Home (Donald O'Con-
nor, Janet Leigh) .
For more information circle 151 on coupon
GUIDANCE
The Apprentice mp VIRGINIA 12min
sd col $78 b&w $33 r$2-$4. Emphasis
on the dignity of working with one's
hands and need for skilled technical
workers. Shows how apprentices are
selected, employed, trained, and where
they should go to seek employment.
For more information circle 152 on coupon
Examining the Will to Work fs STRAUSS
14min sd col $75. Factors in the "job
climate" that most strongly affect in-
dividual productivity and what the
supervisor can do about them: how a
man feels about the job itself, how
he feels about the group he works
with, how he feels about his immedi-
ate supervision.
For more informotion circle 153 on coupon
Helping Johnny Remember mp PORTA-
FILMS llmin sd col $100 b&w
$57.50. Dramotizes problem of a boy
rejected by other children because he
is selfish, uncooperative, and domi-
neering. He is accepted bock when he
develops a real desire to be courteous
ond considerate and makes a deter-
READING is the key...
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CONTEMPORARY FILMS presents —
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FIO.ASSO • VOU'O.NK • A DAY IN THK
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DEADLY SINS plus many Prize Wliiiilni! Short
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owLiNG Pictures
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"TOADS"
"EARTHWORMS"
"THE LADYBIRD STORY"
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on these and other new releases)
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All neiv!
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OUR COMMUNITY HELPERS
Simple, phutographed true lo life priniar>- stories
show services performed and our depeiidenre on them.
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EdScreen & AV Guide — May, 1 957
261
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OF CALIFORNIA
10521 SANTA MOHICA BLVD. LOS ANGELES 2S. CALIF.
Twe NofabI* Burton Hofmes Films
"AUSTRIA"
A 22-miii. study in courage and faith.
Color, $190; b&w, |95; Secondary.
"COASTAL BRAZIL"
An 11-min. sequel to "Rio."
Color, }100; b&w, $50; Elemencary.
Your preview prints are ready. Write now
PARK FILMS
228 N. Almont Dr., Beverly Hills, Calif.
TELL TIME
CLOCK
"TELL TIME IN NO TIME" JS^
Size 18" K 26" with movable »\
hands on heavy weight board.
Teaches time by color associ-
ation. Individuolly pockoged.
Self-eKplonatory.
Approved by Child Educators,
Boards of Education. i
$2.00 each,
shipped prepO'd.
Dealer Inquiry invited.
INDIVIDUAL HOMEWORK SIZE
6-X6' $1.80 PER DOZ.
EDU-CLOCK CO., INC.
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HAMILTON I . 38 i •
262
mined effort to develop courteous
habits by constant practice with the
help of the group — until he con be
courteous automatically. Pri.
For more information circle 154 on coupon
Kid Brother mp MHFB 25min sd b&w
$145. Explores some of the hidden
emotional forces that lie behind ex-
cessive drinking. Reveals that be-
havior problems which appear on the
surface to be concerned with alcohol-
ism may, in young people, be an ex-
pression of the many difficulties that
adolescents face in adapting to the
world around them. The film also de-
picts the social pressures that are put
on young people to take o drink —
both by their own group and by adult
example.
For more information circle 155 on coupon
Stress mp MH I Imin sd b&w $60. Based
on Dr. Hans Selye's theory that stress
is 0 general alarm reaction through
the pituitary and adrenal glands which
is set off by on attack on the body
through disease, injury, or emotional
tension. He shows some of the experi-
ments which led him to his discovery
and discusses the progress being mode
in combating disease with hormones.
For more information circle 1 56 on coupon
HEALTH AND SAFETY
Don't Skid Yourself mp AETNA 1 3min
sd b&w free. Documents skid tests
showing safe driving techniques on ice
and snow-covered highways. Miss
Betty Skelton, famous test driver,
slides through one sequence showing
how to handle a skidding cor. Also
shows facts of temperature inversion
stressing increased dangers at freezing
temperatures.
For more informotion circle 157 on coupon
Food for Life fs MSI si b&w free. Trip
through the food exhibit of Swift ond
Co. at Chicago's Museum of Science
and Industry. Prints may be retained
for school libraries.
For more information circle 158 on coupon
Secrets of the Heart mp AHA 29min sd
b&w $50 r$5. The isolated beating
heart of an experimental animal, the
jagged track of light traced by a
nerve fiber on a cathode ray tube,
steady march of a man's feet on a
moving belt, and other sounds and
sights of modern research Into the
heart and its operation.
For more information circle 159 on coupon
State of Your Health mp MINNESOTA
DEPT. 30min sd b&w $100. Interviews
taken from telecasts showing twelve
Minnesota public health experts pre-
senting the major health problems of
today that can be solved through com-
munity interest, support, and action.
For more information circle 160 on coupon
Unconditional Surrender mp NflP 14min
sd b&w free. How Salk vaccine is pro-
duced in millions of cubic centimeters
to protect youngsters and their fami-
lies.
For more information circle 161 on coupon
LANGUAGES
Fun with French rec ZODIAC $2.95 with
book. Designed to entertain and amuse
with words and pictures. Provides
French sights and sounds and some
incidental learning about France and
the French longuage.
For more information circle 162 on coupon
LANGUAGE ARTS: ELEMENTARY
Favorite Story Felt Cutouts. JACRONDA.
Nine titles are available with charac-
ters and settings for the stories silk-
screened in red and blue on white
felt. Items readily adhere to any felt-
board (but better on Jacrondo's — of
course!). Titles include: Three Billy
Goats Gruff, Three Little Pigs, Goldi-
locks, Red Riding Hood, Cinderella,
and others.
For more information circle 163 on coupon
Letter Cut-Out Kit. ADHERE. Set of let-
ters and units, color-coded to distin-
guish vowel and consonant sounds,
teachers guide, set of coded sticks for
counting word games, velour easel-
mounted Adhere-O- Board, and set of
storage folders and labels. A visual
reading and spelling aid.
For more information circle 164 on coupon
Mother Rabbit's Family mp EMF I 1 min
sd col $100 b&w $50. A new story
about a rabbit family and the antics
of the curious baby rabbit called
Hoppy. Pri.
For more information circle 165 on coupon
Turn-Around Puppet Theater $2.50-
S3.50 STURGIS. Large size is four
feet square open; medium size is 30"x
38". Use one side for hand puppets;
reverse side for string puppets. Folds
flat for storage.
For more information circle 166 on coupon
LANGUAGE ARTS: SECONDARY
Black Cot mp USC I 5min sd col $120
r$5. Attempt to retain the unique
qualities of Roe's writing — striving
for a single emotional effect, the
elimination of extraneous material,
and the gradual and persistent in-
tensification of mood. Narration is a
word-for-word translation to the film.
Simplified methods of set design and
staging ore employed to heighten the
effect.
For more information circle 167 on coupon
Gift of the Mogi mp TFC 20min sd b&w
lease. Excerpt from "O. Henry's Full
House," story of the impoverished
young husband who sells his prized
watch, a family heirloom, to buy a set
of beautiful combs as a Christmas
present for his wife, only to learn that
she hod cut off her hair and sold it to
buy a platinum fob for his watch. The
sacrifice of their most prized posses-
sions is forgotten in the joy of their
love for one another.
For more information circle 168 on coupon
Herman Melville's Moby Dick mp CON-
TEMPORARY 30min sd col $250
r$25. Consists of over three hundred
drawings used in filmgraph style with
on impressive narration by Thomas
Mitchell with background sound and
music.
For more information circle 169 on coupon
Juno and the Poycock rec ANGEL LP
recording. By Sean O'Cosey with Cyril
Cusak and Siobhan McKenna.
For more information circle 170 on coupon
Lost Leaf mp TFC 20min sd b&w lease.
An excerpt from "O. Henry's Full
House," story of a young girl artist in
Greenwich Village who contracts pneu-
monia, and, despite the efforts of her
sister and doctor, loses the will to live.
She becomes convinced that when the
lost leaf drops from an ivy vine across
the courtyard, she will die. Believing a
painted leaf on the courtyard wall to
be a real one that resisted the winter
wind, she rallies and passes the crisis.
For more information circle 171 on coupon
Playboy of the Western World rec AN-
GEL 2-12" LP. The John Millington
Synge play starring Cyril Cusack as
Christy Mohon and Siobhan McKenna
as Pegeen Mike; also Moire Keon and
Horry Brogon (of the Abbey Theatre)
and Seamus Kovanagh and Thomas
Studley.
For more information circle 172 on coupon
EdScreen & AV Guide — May, 1957
^•Boi
I
' MATHEMATICS
Business Methods for Young People fs
VEC 25 fr si b&w $3.50. Encourages
accurate, up-to-date business methods
for the young earner. Discusses ad-
vantages of a budget and how to pre-
pare one. Shows proper methods of
writing checks and record keeping for
checking accounts. JH.
For more information circle 173 on coupon
Measure of a Mon mp ASSOC 28min sd
b&w free. The values that life insur-
ance contributes to family living.
For more information circle 174 on coupon
SCIENCE: BIOLOGY
ifanical Demonsfrotions. GBS. Dried or
pressed specimens, attractively
mounted on white backgrounds and
fully labeled with English and scien-
tific names and explanatory data.
Each mount is covered with o sheet of
transparent plastic which is clear as
glass, and the mount is completely
sealed on all edges. The mounts ore
only V4" thick ond are very light in
weight. They measure 17"xl2" in
size. Topics available ore: Algae Dis-
play Collection ($8.50), Lichens
(8. 50), Mosses ($8.50), and Alpine
Flowers ($6.50). Smaller mounts
measuring 9"xl2" at $6.50 each are
those on the morphology of Gross,
Rose, Pea, and Composite.
For more information circle 212 on coupon
Charts of Human Histology $15.75 or
75c each. GBS. Drawings ore based on
microscope slides of human histology;
a few ore based on other mammalian
tissue. Each chart measures I7"x22"
and is printed in black-and-white with
complete labels. Topics covered in-
clude: epithelial tissues (2 charts),
connective tissues (2), developing
bone, bone, circulatory system, blood
types, digestive system (4), respira-
tory system, urogenital system, muscu-
lar tissues (2), nervous tissues (4),
reproductive system: male, reproduc-
tive system: female.
For more information circle 213 on coupon
Fish Figurines $2.50 for 8. STURGIS.
Done in silver metollic plastic, each
2-3 inches long: sea horse, marlin,
rainbow trout, soil fish, shark, sword
fish, tuna, and porpoise.
For more information circle 214 on coupon
Human Pathology 58sl GBS. 90c each
in cardboard; $1.15 in gloss. Mostly
low to medium magnifications ore
used. All ore human material, and all
ore stained with haemotoxylin and
eosin. In Kodachrome,
For more information circle 215 on coupon
Insect Life Cycle: The Periodical Cicada
mp EBF I Imin sd b&w $50. The life
cycle of the periodical cicada, one of
the most unusual insects found in
North America, is recorded and an-
alyzed in this subject which includes a
dramatic study of the cicada's emer-
gence and transformation. JH.
For more information circle 216 on coupon
Principles of Chromatography mp BIS
20min sd col r$6. Chromatography, a
technique for separating mixtures of
closely related chemical substances,
has proved of great value in the med-
ical fields. Shows ore separation by
adsorption, by partition, on filter pa-
per, and by two-way paper chromatog-
raphy.
For more information circle 217 on coupon
Swomp mp MINNESOTA 9min sd col
$85. Problems of wildlife conservation
in Q small marsh. Mother Lake, within
the city limits of Minneapolis being
reclaimed for real estate development.
Some 18 varieties of birds and animals
are seen, typical of Minnesota marsh
wildlife.
For more information circle 218 on coupon
SCIENCE: ELEMENTARY
Bird Homes mp EBF I Imin sd col $100
b&w $50. Offers a fascinating look at
different kinds of bird homes, the
habitats in which they may be found,
and the types of materials used in
nest-building. Pri.
For more informotion circle 219 on coupon
Earthworms mp DOWLING 1 Imin sd col
$100. Earthworms seen at the instant
of birth from a cocoon, as they develop
tube-shaped body, eating their way
through the earth, digesting plant
food, and forming tunnels that oerote
and enrich the soil and carry water
to plant root. Int.
For more information circle 220 on coupon
How Plants Help Us mp YAF I 1 min sd
b&w $50. Ways in which plants pro-
vide man with products and services,
directly and indirectly — foods, med-
icines, oxygen, fuels, etc. Int.
For more information circle 221 on coupon
How Plants Reproduce mp YAF I 1 min sd
b&w $50. Live action ond animation
used to vision and explain the main
ports of a plant and its flower, how a
typical flower is pollinated and fer-
tilized, and how the plant then grows
new seeds to keep the life cycle un-
broken.
For more information circle 222 on coupon
How to Identify Common Trees fs VEC
31 fr si b&w $3.50, Clues in leaves,
fruit, and bark. Treats 31 common
trees and shows a tree mop to be
copied for use on field trips. Int.
For more information circle 223 on coupon
How Weother Helps Us mp CORONET
11 min sd col $100 b&w $55. How
rainy, snowy, windy, and sunny kinds
of weather ore helpful to people, to
plants, and to animals. Types of
clouds indicate changes in weather.
Pri.
For more informotion circle 224 on coupon
Ladybird Story mp DOWLING I Imin sd
col $100. How the Vedalia ladybird
beetle was discovered in Australio and
brought to California in 1 885 when the
entire citrus industry was threatened
by the cottony-cushion scale, the
first successful example of biological
pest control. Life cycle of scale and
ladybird beetles shown in close-up and
macrophotogrophy. Exomples of other
ladybird beetles and of the insects they
ottock. Int.
For more information circle 225 on coupon
"flBERBILV' CASES
"THEY LAST INDEFINITELY"
Equipped with steel corners, steel card
holder and heavy web straps.
Only original Fiberbilt Cases bear this
Trade Mark
Your Assurance
of finest Quality"
For 16mm Film —
400' to 3000' Raolt
Sold by All Leading Dealers
"PEOPLE OF MEXICO"
Set of 10 b&w Study Prints 11" x 14".
Dramatic pictures of Mexican people TODAY.
On heavy board that requires no mounting.
Captions in big clear print. Visual surfaces
plasticized for classroom handling. Ideal for
geography. Mexican culture, Spanish language
or Sunday School classes.
Photos by Joseph H. Weston
Full set $2.50 postpaid, direct from publisher.
Order immediately!
BANNER PUBLISHERS
715 Broadway Son Diego 1, Calif.
ART COUNCIL AIDS
J produces exceptional 2x2 Kodachrome
I slide series with written commentary.
FOREIGN POSTERS • PRIMITIVE ART
CHILDREN'S ART • DESIGN ELEMENTS
MODERN JEWELRY • HISTORIC TEXTILES
IjAPANESE MASKS, PRINTS, TOYS
Write for free illustrated 1957 catalog
P. O. BOX 641. BEVERLY HILLS
CALIFORNIA
THE FINEST
CUASSROOM
,._ IRE MADE
BY CHORCHli-^
.wexueR ^
\
EdScreen & AV Guide — May, 1957
263
Toads mp DOWLING lOmin sd col $100.
How the toad, an example of the few
remaining descendants of prehistoric
amphibians, has been able to survive;
cycle of life; means of protection and
ability to live in desert areas; how
the toad hibernates; procurement of
food. Int.
For more information circle 226 on coupon
Wild Animal Families mp FA I 1 min sd
col $100 b&w $50. Stresses the core
taken of the young animal by mother
and father. Animals are seen in nat-
ure! habitats. Shows bison, prong-
horn antelope, prairie dog, bear,
porcupine, elk, and Canada geese. Pri.
For more information circle 227 on coupon
Worlcing Water mp DOWLING Mmin
sd col $125. How water is stored
and brought to dry lands, formerly un-
productive; and how used, through
scientific irrigation methods, to grow
bountiful crops. Stresses necessary
balance of soil, sunshine, and water.
Increasing importance of irrigation in
many parts of the nation. Int.
For more information circle 228 on coupon
SCIENCE: PHYSICAL
Atomic Achievement mp BIS 20min sd
col $150 r$6. Storv of the harnessing
of nuclear energy for peaceful pur-
poses in Britain. Illustrates its poten-
tialities.
For more information circle 229 on coupon
High School Physics Series 1 62mp EBF
30min eo set in col $25,000 b&w
$13,000. Featuring filmed TV lec-
ture demonstrations by Prof. Harvey
White, the new series is currently be-
ing completed for three kinds of ap-
plications: (1) to provide a physics
course on film for schools unable to
secure qualified physics teachers, (2)
to provide lecture demonstrations to
assist teachers with limited back-
ground in physics, and (3) to pro-
vide excellent illustrative material and
demonstrations to supplement the
teaching of qualified physics teachers.
The low price of the series Is made
possible by a grant from the Ford
Foundotion. Only complete sets of
films will be made available. SH.
For more information circle 230 on coupon
Understanding Our Universe mo COR-
ONET 1 1 min sd col $100 b&w $55.
How man has learned about the uni-
verse from early times; growing
knowledge of it; solar system. JH.
For more intormotion circle 231 on coupon
SOCIAL STUDIES: ELEMENTARY
America Develops World-Wide Interests
9fs EYE si col $25 or $4 ea. Covers
the period from 1900 to 1920 in
American History. The Spanish-Amer-
ican War, Island Possessions, Panama
Canal, Growth in National Power —
The Pan-American Union, Develop-
ments Abroad — Immigrotion, Amer-
ican Interests in Asia, First World
War, United States Joins the Allies —
The Peace Treaty, Social and Political
Changes. Int.
For more information circle 232 on coupon
Arctic Wilderness 6fs EBF si col $36 or
$5 ea. Bosed on the new Walt Disney
True-Life Adventure motion picture
now in production. Shows the frozen
desolation of the Polar Ice Cap, the
strange and fascinating life on the
tundra, and the breath-taking beauty
of the mountainous sub-arctic. Titles
include: The Northland, Rodents of
the Northland, Marine Mammals of
the Northland, Arctic Foxes and
Wolves, Wolverines and Weasels of
the Northland, Birds of the Northland.
Int.
For more intormotion circle 233 on coupon
Boy of the Netherlands mp CORONET
1 Imin sd col $100 b&w $55. Willem,
a Dutch boy, travels from his farm
home by barge to Amsterdam to buy
a new chain for his bike. He shares
the life of the barge family and enjoys
the sights of old and new Holland
as seen along the canal. Arriving in
the city, he buys a surprise for Katrien,
the little barge girl. Pri.
For more intormotion circle 234 on coupon
Dams mp DOWLING Mmin sd col $125.
Usefulness of dams to create electric
pKJwer; store water for domestic, indus-
trial, and agricultural use; improve
inland waterways; repel sea wafer in-
trusion; and provide recreational
areas. Scenes of dam construction.
Operation of Shasta Dam and the Cen-
tral Valley Project in California. Int.
For more information circle 235 on coupon
Dolls of Mony Lands mp EBF 9min sd
col $100. Photographed in Italy in
FREE INFORMATION SERVICE COUPON
To EdSCREEN & AVGUIDE, 2000 Lined
n Park West, Chicago 1 4,
III.
1 am interested in receiving more information or a demonstration of the item
or items 1 hove indicated by encircling the code numbers corresponding with
R. E. Schreiber's listings of new AV materials and equipment in your May,
1957 issue:
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102
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Name .
Organii
Address
ation
or
School
ferrania color, contains dolls exhibited
at on international fair and now per-
monently housed in a famous Italian
collection. The collection consists of
dolls dressed in folk costumes with
realistic settings for backgrounds. Pri.
For more information circle 236 on coupon
The Factory: How a Product is Mode mp
FA Mmin sd col $125 b&w $62.50.
Using a toy factory as background,
traces the production of a jack-in-the-
box from the initial Idea through
experimental design, production line,
assembly line, marketing, and final re-
tail sales. Int.
For more information circle 237 on coupon
Great Britain and Northern Ireland 9fs.
EYE si col $25 or $4 ea. Builds a
recognition of our heritage and close
ties with the British Empire. The Geo-
graphic Background, Historic Back-
ground, British People — The Food
Problem — Problems Today, Govern-
ment, Mineral Resources, Industries
ond Products, Transportation — Com-
munication — Currency — Banking,
London — Nerve Center of Great Brit-
ain, Importont Cities. Int.
For more information circle 238 on coupon
Hawaii Today fs VEC 34 fr si b&w
$3.50. History from early days of the
Kingdom to present relationship as a
Territory of the U. S. Climate, natural
resources, education, industry, govern-
ment, and people. Int.
For more information circle 239 on coupon
Indonesia: Land and the People mp COR-
ONET Mmin sd col $125 b&w
$68.75. Geography and history of
the islands once prized as the colonial
East Indies; building of a new na-
tion, Indonesia. Int.
For more information circle 240 on coupon
Life in Haiti mp DOWLING 17min sd
col $170. Simple living, mainly out-
doors, in villages and on plantations,
cooking staple foods, marketing, build-
ing a home, grinding casava and
sugar cone, and culture of sisal for
fiber; villoge music; school children;
history since 1492; pride of the peo-
ple in their free government. Int.
For more information circle 241 on coupon
Life in Morocco mp DOWLING llmin
sd col $100. Examples of primitive
methods of agriculture dating bock to
ancient Arabic and Roman civiliza-
tions. Handicrafts: making products of
wool, leather, clay, metals, and stone
for building materials. Modern influ-
ence in cities and on forms. Colorful
gatherings in the market place. Int.
For more information circle 242 on coupon
Michigan fs VEC 34 fr si b&w $3.50.
Contributions to the nation's wealth
and culture; scenic areas. Int.
For more information circle 243 on coupon
Ocean Tides: Boy of Fundy mp EBF
Mmin sd col $125 b&w $62.50.
Makes effective use of time- lapse
photography and animation to visual-
ize the ebb and flow of oceon tides
ond their effect on life on the sea-
coast. Int.
For more information circle 244 on coupon
People and Goods Travel 6fs JAM si col
$30 or $5.25 ea. Equipment, em-
ployees, and safety factors of the
transportation industry shown in live
photography. Airplanes, Passenger
Train, Freight Train, Busses, Trucks,
Boats and Ships. Pri.
For more information circle 245 on coupon
Revised Editions Completed 39mp EBF.
Owners of older editions may turn
them in for a reduced price on the
new editions. Titles revised include:
Airplane Trip, Arteries of New York
City, Billy & Nanny, Black Bear Twins,
264
EdScreen & AV Guide — May, 1 957
Canals of England, Chemistry and a
Changing World, Cities — How They
Grow, Clothing, Defining Democracy,
Development of Communication, Elec-
trostatics, For Western States, Fire-
men, First Aid on the Spot, Flowers
»ot Work, Fundamentals of Acoustics,
Immunization, Irrigation Farming,
Machine Maker, Mechanisms of
Breathing, Middle Stotes, Northeastern
States, Northwestern States, Passenger
Train, Plant Traps, Policeman, Price —
Saddle Horse, Safety in the Home,
Science and Agriculture, Shelter,
Sound Waves ond Their Sources,
Southeastern States, Southwestern
States, Three Little Kittens, Truck
Farmer, Tuberculosis, Using the Bank,
Wheat Farmer.
For more informot'on circle 246 on coupon
Singapore fs. VEC 34 fr si b&w $3.50.
Port facilities, interiors of factories,
sundry goods shops and Chinese drug
stores, market gardeners, transporta-
^—^ tion, religious buildings, living quar-
^H ters.
^V* For more information circle 247 on coupon
Southeast Asia: Land and Peoples mp
CORONET 14min sd col $125 b&w
$68.75. Burma, Thoiland, Malaya,
and Indochino are seen as sources of
rubber, oil, tin, teak, and rice. Obser-
vations of a Thailand form family
emphasizes the importance of rice and
provides a closer view of the people
of southeast Asia. Int.
For more information circle 248 on coupon
INDEX TO PRIMARY SOURCES
ACS: Americon Chart Service Inc., 101 Dover
St., Somerville 44, Moss.
ADHERE-O-Leorning Aids Inc., Box 32, Wil-
mette, III.
AERO Service Corp., 210 E. Courtland St.,
Philodelphia 20, Pa.
AERO EQUIPMENT Co., 7127 Vineland Ave.,
N. Hollywood, Calif.
AETNA Life Affiliated Companies, Hartford,
Conn.
AFC: Audio Film Center, 2138 E. 75th St.,
Chicago 49.
AFL-CIO Film Division, 815 I6th St., N.W.,
Woshington 6.
AHA: American Heart Association, 13 E. 37
St., New York 16.
AHCA: American H.ockey Coaches Assoc, Ed-
ward Jeremioh, Hanover, N.H.
AIREQUIPT Mfg. Co. Inc., 20 Jones St., New
Rochelle, N. Y.
ANGEL Records, 38 W. 48 St., New York 36.
ART COUNCIL Aids, Box 641, Beverly Hills,
Calif.
Association Films Inc., 347 Madison Ave.,
New York 17.
ATLAS Photo Supplies, 113 W. 31 St., New
York City.
BAUSCH & Lomb Optical Co., 635 St. Paul St.,
Rochester, N. Y.
BIS British Informotion Services, 45 Rocke-
feller Plaza, New York 20.
BOGEN, Dovid, Co. Inc., Paromus, N. J.
BOYD Film Co., 1595 Selby Ave., St. Paul 4.
BRANDON Films Inc., 200 W. 57 St., New
York 19.
BRUNSWICK-Bolke-Collender Co., 623 S.
Wabash Ave., Chicago 5.
B&J: Burke & Jomes Inc., 321 S. Wobosh
Ave., Chicago 4.
BUSCH Film and Equipment Co., 212 S. Hamil-
ton St., Saginaw, Mich.
CALIFONE Corp., 1041 N. Sycamore Ave.,
Hollywood 38.
CANON Camera Co., 550 Fifth Ave., New
York City.
CATHEDRAL Films Inc., 140 N. Hollywood
Way, Burbonk, Calif.
CHRISTIAN, Fredric, 146 Cliff Drive, Laguna
Beoch, Calif.
CONCORD RECORD Coro., Mt. Vernon, N. Y.
CONCORDIA Films, 3558 S. Jefferson Ave.,
St. Louis 18.
CONTEMPORARY Films, 13 E. 37 St., New
York 16.
CORCON Inc., 1168 Sixth Ave., New York 36.
CORONET Films, 65 E. South Water St., Chi-
cono 1 .
CRUSADE for Freedom, 345 E. 46 St., New
York 17.
DITTO Inc., 6804 N. McCormick Rd., Chicago
45.
DOWLING, Pot, Pictures, 1056 S. Robertson
Blvd , Los Angeles 35.
EBF: Encyclopoedia Britannica Films Inc., Wil-
mette. III.
EK — Eastman Kodak Co., Rochester 4, N. Y.
EXAKTA Camera Co., 705 Bronx River Rood
Bronxville 8, N. Y.
EYE Gate H.ouse Inc., 2716 41st Ave. Long
Island City 1.
FA: Film Associates of California. 10521
Santa Monica Blvd., Los Angeles 25.
FELT-Point Pen Division, Marsh Stencil Ma-
chine Co., Belleville, Illinois.
GATES Radio Co., Quincy, III.
GBS: General Biological Supply House Inc
8200 S Hoyne Ave., Chicago 20.
GOSPEL Films Library, Box 2211, Charleston,
W. Vo.
HEITZ, Karl, Inc., 480 Lexington Ave., New
York 17.
HOFFBERG Productions Inc., 362 W 44 St
New York 18.
IDEAS Inc., 615 S. Second, Loromie, Wyo.
IDEAX Illuminator Co., Inc., 480 Lexington
Ave., New York 17.
ILFORD Inc., 37 W. 65 St., New York 23.
JACRONDA Mfg. Co., 5449 Hunter St., Phila-
delphia 31.
JAM Handy Organization, 2821 E. Grand Blvd
Detroit 1 .
KEYSTONE Comera Co., Hollet Square, Boston
KONICA Camera Co., 76 W. Chelten Ave.,
Philadelphia.
MERCO Recording Co. Inc., 147 231 St
Springfield Gardens 13, L I., N. Y.
MESTON'S Travels Inc., 3801 N. Piedraw St.,
El Paso.
METHODIST Publishing House, New York 1 1
MH — McGraw-Hill Book Co., Text Film Dept.',
330 W. 42 St., New York 36.
MHFB: Mental Health Film Board, 166 E. 38
St., New York City.
MILES Reproducer Co. Inc., 812 Broodway,
New York 3.
MINNESOTA, University of, Audio-Visual Edu-
cation Service, Minneapolis 14.
MINNESOTA DEPT. of Health, University
Campus, Minneapolis 14.
MSI: Museum of Science and Industry, Jack-
son Pork, Chicago.
MODERN Talking Picture Service, 3 E. 54 St.,
New York 22.
NAAJS: National Acodemy for Adult Jewish
Studies, The United Synogogue of America,
1 109 Fifth Ave., New York 28.
NELSON, Herman, Unit Ventilator Products,
American Air Filter Co. Inc., 215 Central
Ave., Louisville.
NFU: National Farmers Union, Education Ma-
terials Service, 1575 Sherman St., Denver 3.
NFIP: Notional Foundation for Infantile
Paralysis, 120 Broadway, New York 5.
NYTIMES— New York Times, Office of Educa-
tional Activities, New York 36.
PCR — Psychological Cinema Register, Penn-
sylvania State University, University Park.
PORTAFILMS, Orchord Lake, Mich.
RADIANT Mfg. Corp., 2627 W. Roosevelt Rd.,
Chicago 8.
RCA, Camden, N. J.
REEVES Soundcroft Corp., 10 E. 52 St., New
York 22.
REUTER, George, Organization, 450 E. Ohio
St., Chicago.
RIKEN Optical Industries, 521 Fifth Ave.,
New York City.
SANTA FE Roilway Film Bureau, 80 E. Jack-
son Blvd., Chicago 4
SCRIPTURE Press, 1825 College Ave., Whea-
ton. III.
SEAL Inc., Shelton, Conn.
STRAUSS, Henry, & Co., 31 W. 53 St., New
York 19.
STURGIS Library Products Inc., Box 552, Stur-
gis, Mich.
SVE: Society for Visual Education Inc., 1345
W. Diversey Parkway, Chicago 14.
TFC: Teoching Film Custodians Inc., 25 W
43 St., New York 36.
UAW-CIO, Public Relations Dept., 800 E.
Jefferson Ave., Detroit 14.
UC: University of California, Theatre Arts De-
partment, Ernest Rose, Los Angeles 24.
USC: University of Southern California, Dept.
of Cinema, University Park, Los Angeles 7.
USPHS: U. S. Public Health Service, Box 185,
Chomblee, Go.
UWF: United World Films Inc., 1445 Park
Ave., New York 29.
VEC — Visual Education Consultants Inc., 2066
Helena St., Madison 4, Wis.
VIEWLEX Inc., 35-01 Queens Blvd., Long Is-
land City 1, N. Y.
VIRGINIA Department of Education, Film Pro-
duction Service, Richmond 16.
WALLACH & Associates Inc., Box 3567, Cleve-
land 18.
WORLD- Wide Pictures, Box 1055, Sherman
Oaks, Calif.
WORLD TRAVEL Films, Wynnewood, Pa.
YAF — Young America Films Inc., 18 E. 41 St.,
New York 17.
YANKEE Photo Products, 3325 Union Pacific
Ave., Los Angeles 23.
ZODIAC Recording Co., Inc., 501 Madison
Ave., New York 22.
DONT WAIT VACUUMATEf
W Coronet
TO PROLONG
THE LIFE OF
YOUR
MOVIE FILM
All give
National Film
Board of Canada
S. V. E.
McGraw-Hill
W Young America
- at no extra coat to you
The Famous
V4CUUI114H
FILM PROTECTIVE PROCESS
SU^ER VAP 0 RATE
PROTECTS AGAINST Scratche*. Finier-
marks. Oil, Water and Climatic Chantea
ONE TREATMENT LASTS
THE LIFE OF THE FILM
Brittle Film Rejuvenated
Look for Vacuumate on the Leader!
The Vacuumate Process Is Available to
You in Key Cities Throughout the U.S.
Write for Information Now
Vacuumate Corp., 446 W. 43rd St., N. Y.
Film Shipping Cases
Tape Mailers
Record Mailert
Salon Print Moilers
Built to LAST!!!
Priced Right!!!
SCIENCE FILMSTRIPS
SINCE 1931 SINCE 1931
MADE BY TEACHERS FOR TEACHERS
BIOLOGY HEALTH & SAFETY
PHYSICS GENERAL SCIENCE
CHEMISTRY MICROBIOLOGY
BIKE SAFETY BUS SAFETY
NEW — Elementary Science Series In
Brilliant Spectracolor
VISUAL SCIENCES
Bex 599E Suffem, New Yerk
HEIDENKAMP
BIRD FILMS
PnuSucr A DtltrlbuUr Baitwn BtyrMvUtlM
HEIDENKAAAT ALBERTSIN
NATURE PiCTURiS DISTRIBUTING CO.
53t Gleti Arden Drtve 1105 Perfc Avenve
Pittsburgh 8, Pe. New York 28, N. Y.
Here it is! Just Released 1
Another interesting and enlightening film
for the use of students of the French lan-
guage:
"VISAGES de la VILLE LUMIERE"
Film * 4 of the
ACCENT AIGU
Conversational Film Series
• FOR INFORMATION REGARDING
SALES and RENTALS
Wrile to
FOCUS FILMS CO.
1385 Westwood Blvd. L09 Angeles Z4, CaUf.
EdScreen & AV Guide — May, 1957
265
Di rectory
of Local
A V Dealers
California Dealers
RALKE CO., INC.
829 S. Flower St.
Los Angeles 17,
Calif.
ktt»'«
Kodak!
DnIm
Connecticut Dealers
JAY JAMES CAMERA SHOP
183 Fairfield Ave., Bridgeport, Conn.
Florida Dealers
GORDON S. COOK
P. O. Box 2306, Ft. Lauderdale, Fla.
Illinois Dealers
AMERICAN FILM REGISTRY
24 East 8th Street, Chicago 5, HI.
Missouri Dealers
HOOVER BROTHERS, INC.
1020 Oak St., Kansas City 6, Mo.
New Jersey Dealers
L. KALTMAN & SON, INC.
287 Washington Street, Newark, N. J.
Ohio Dealers
M. H. MARTIN COMPANY
I I 18 Lincoln Way E., Massillon, Ohio
COUSINO VISUAL ED. SERVICE
2107 Ashland Ave., Toledo 2, Ohio
For information about Directory rates,
write EdSCREEN & AVGUIDE, 2000
Lincoln Park West, Chicago 14, ill.
CLASSIFIED
Films about cooperatives for rent and sale.
For free catalog write Cooperative League
of U.S.A., 343 So. Dearborn, Chicago
4, III.
Color slide duplicates — top quality —
highest color fidelity. 35 mm; stereo; 35
mm from stereo. Free cropping. Send for
our low prices. HAMILTON COLOR, 127
N. Second St., Hamilton, Ohio.
SITUATION WANTED: Young man with
I 5 years experience In Audio-Visual aids
in Armed Forces and Privote Business
seeks position as factory representative
or salesman with established company
offering secure future. Complete resume
sent on request. Address: Stanley J. Sor-
ensen, 161 Jeremy Street, Salt Lake
City, Utah. Willing to relocate anywhere.
ADVERTISED IN THIS ISSUE
Following is a li«t of the advertisers in this
issue ond the products advertised. If you
wish free booklets and other information
about these products, use the coupon below.
( 1 ) Albertsen Distributing Co. — bird films,
page 265
( 2 ) Allied Radio — everything in electronics,
page 256
( 3 ) Americon Bible Society — free loan re-
ligious films, page 255
( 4 ) American Optical Company — Delineo-
scopes, page 228
( 5 ) Art Council Aid« — produce Kodochrome
2x2 slides, page 263
( 6 ) Audio-Master — record players, page 256
( 7 ) Audio-Visual Research — reading accel-
erator, poge 261
( 8 ) Bailey Films, Inc. — three primary grade
films, page 248
( 9 ) Banner Publishers — "People of Mexico,"
poge 263
(10) Bell & Howell Co. — Filmosound "Spe-
cialist" projector, poge 221
(11) Berndt Bach, Inc. — Cine-Voice 11 16mm
sound-on-film camera, inside front cover
(12) Brandon Films Inc. — Korda's "Rem-
brandt," — page 250
(13) Camera Equipment Co., Inc. — photo-
grophic tools — techniques, page 249
(14) Camero Mart Inc. — audio-visuol equip-
ment, poge 250
(15) Capital Film Service — film service and
production, page 255
(16) Churchill-Wexler Film Prod. — classroom
films, page 263
(17) Colburn Laboratory, Inc., Geo. W. —
services to producers of motion pictures,
slide films ond slides, page 259
(18) Contemporary Films, Inc. — Americon
and foreign film classics, poge 261
(19) Cousino, Inc. — Audio Vendor, page 257
(20) Cousino, Inc. — tope <:plicer, poge 258
(21) Cushman & Denison Mfg. Co. — Flo-
Master felt tip pen, page 220
(22) Dage — TV cameras and closed circuit
equipment, pages 256, 258
(23) Dowling Pictures, Pot — new color film
releases, pages 261
(24) Du Pont de Nemours & Co. — flame re-
sistant moteriol, page 219
(25) Eastman Kodak Company — sound pro-
jectors, page 233
(26) Educational & Recreational Guides, Inc.
— photoplay filmstrips in color, page
247
(27) Edu-Clock Co., Inc. — "Tell-Time" clock,
page 262
(28) Enrichment Teaching Materiols — records
and filmstrips, poge 256
(29) Excelsior Fibre Cose Co. — film shipping
cases, page 265
(30) Fiberbilt Cose Co. — film shipping coses,
page 263
(31) Film Associotes of Colifornio — "The
Factory: how a product is made," poge
262
(32
(33
(34
(35
(36
(37
(38
(39
(40
(41
(42
(43
(44
(45
(46
(47
(48
(49
(50
(51
(52
(53
(54
(55
(56
(57
(58
(59
(60
(61
(63
(64
(65
(66
Flormon & Babb
tope, page 250
Focus Films — French languoge films,
page 265
Forse Manufacturing Co. — darkening
shodes and droperics, page 253
Harwold Company — "Movie-Mite,
250
Heidenkomp Noture Pictures —
films, page 265
Holmes Laboratories, Frank —
slides and filmstrip production,
222
mogic Mylar splicing
poge
bird
color
poge
Hunter Dougloss Aluminum Corp. — AV
blinds, page 223
International Film Bureou — "Coloniol
Living," — poge 250
Keystone View Compony — tochistoscopic
service, page 224
Levolor Lorentzen, Inc. — AV blinds,
page 227
Long Filmslide Service — filmstrips. Our
Community Helpers, poge 261
Manhottan Color Laboratory — color
filmstrip service, poge 248
Metho-dist Publishing House — religious
films, page 255
Notional Audio-Vi«uol Associotion —*
AV repoir service, page 260
Paramount Pictures Corp. — "Ten Com-
mandments," page 231
Pork Films — Burton Holmes films, page
262
Peerless Film Processing Corp. — film
processing, page 245
Pentron — tope recorders, page 255
Polaroid Corp. — film for slides for
Poloroid Land Camera, pages 242-243
Portafilms — elementary safety series,
page 250
Mognetic Recorder & Reproducer — sound-
tracks, poge 256
Precision Film Loborotories — occurote
film processing, poge 229
Rodio-Mot Slide Co. — slide mots, page
261
Rapid Film Technique — film rejuvena-
tion, page 262
Robins Industries Corp. — tape splicers,
page 256
Spindler & Souppe — automatic projec-
tors, page 261
Vacuumote Corp. — film protective proc-
ess, poge 265
Victor Animotogroph Corp. — projectors,
bock cover
Viewlex, Inc. — filmstrip and slide
projector, page 225
Visual Education Consultants, filmstrips,
page 222
Visual Sciences — science filmstrips, page
265
Wolloch & Associates Inc. — odjustoble
film cobinets, page 257
Woyne State University — new film,
"Gregory Learns to Read," poge 245
Zodioc Records — foreign languages,
page 257
BOOKLET REQUEST COUPON
To EdSCREEN & AVGUIDE, 2000 Lincoln Pork West BIdg., Chicago 14, III.
Send me booklets offered by the following advertisers in this April issue.
The numbers of the advertisers (see above) are listed above.
NAME (print)
ADDRESS
266
EdScreen & AV Guide — May, 1957
TRADE DIREaORY FOR THE AUDIO -VISUAL FIELD
KEY: (P) — producers, importen. (M)-
lource also offers direcf rental services,
-monufocturers. (D)— dealers, film rental libraries, projection services. Where a primary
the double symbol (PD) oppears.
FILMS
Atsoclatlon Films, Inc. (PD)
Headquarters:
347 Madison Ave., N. Y. 17, N. Y
Regional Libraries:
Broad at Elm, Ridgefield, N. J.
561 Hillgrove Ave., La Grange, III.
799 Stevenson St., Son Francisco, Cal.
I 1108 Jockson St., Dallas 2, Tex.
'Boiley Films, Inc. (PD)
6509 De Longpre Ave., Hollywood 28, Col.
Brondon Films (D)
200 W. 57th St., New York, N. Y.
Bray Studios, Inc. (PD)
729 Seventh Ave., New York 19, N. Y.
Contemporary Films, Inc. (PD)
13 E. 37th St., New York 16, N. Y.
Coronet Instructional Films
Coronet BIdg., Chicago 1, III.
(P)
Dowling — Pot Dowling Pictures (PD)
1056 S. Robertson Blvd., Los Angeles 35, Cal.
Family Films (PD)
1364 N. Van Ness Ave., Hollywood 28, CoL
fleidenkomp Nature Pictures (PD)
L 538 Glen Arden Dr., Pittsburgh 8, Pa.
Ideal Pictures, Inc.
Home Office:
58 E. Soutt Water St., Chicago 1, III.
(D)
I
Branch Exchonges:
2161 Shottuck Ave., Berkeley 4, Col.
4336 W. Sunset Blvd., Los Angeles 29, Col.
714 - 18th Street, Denver 2, Colo.
1331 N. Miami, Miami 32, Flo.
52 Auburn Ave., N.E., Atlanta 3, Go.
58 E. South Water St., Chicago 1, III.
1108 High St., Des Moines, la.
422 W. Liberty St., Louisville 2, Ky.
1608 St. Chorles Ave., New Orleans 13, La.
102 W. 25th St., Baltimore 18, Md.
40 Melrose St., Boston 16, Mass.
13400 W. McNichols, Detroit 35, Mich.
1915 Chicago Ave., Minneapolis 4, Minn.
1402 Locust St., Kansas City 6, Mo.
3743 Grovois, St. Louis 16, Mo.
1558 Main St., Buffalo 9, N. Y.
233-9 W. 42nd St., New York 36, N. Y.
137 Pork Ave., W., Mansfield, Ohio
214 Third Ave., Pittsburgh 22, Po.
1239 SW 14th Ave., Portland 5, Ore.
18 So. Third St., Memphis 3, Tenn.
1205 Commerce St., Dallas, Tex.
54 Orpheum Ave., Salt Lake City, Utah
219 E. Main St., Richmond 19, Va.
1370 S. Berefania St., Honolulu, T.H.
International Film Bureau
57 E. Jackson Blvd, Chicago 4, III.
(PD)
For information about Trade Directory
advertising rates, write EDUCA-
TIONAL SCREEN & AUDIO-VISUAL
GUIDE, 2000 Lincoln Park West BIdg.,
Chicago 14, III.
Methodist Publishing House ID)
Heodquarters:
810 Broadway, Nashville 2, Tennessee
Branch Exchanges:
72 Broad Street, N. W., Atlanta 3, Georgia
516 N. Charles Street, Baltimore 3, Maryland
577 Boylston St., Boston 16, Massachusetts
740 Rush Street, Chicago 11, Illinois
420 Plum Street, Cincinnati 2, Ohio
1910 Main Street, Dallas 1, Texas
28 East Elizabeth Street, Detroit 1, Michigan
1021 McGee Street, Konsos City 6, Missouri
5244 Santo Monica Blvd., Los Angeles 1 2
810 Broodwoy, Nashville 2, Tennessee
150 Fifth Avenue, New York 11, New York
642 Smithfield St., Pittsburgh 30, Penno.
521 S. W. 1 1th Avenue, Portland 5, Oregon
Fifth ond Grace Sts., Richmond 16, Virginia
85 McAllister St., Son Francisco 2, California
Pork Films — Burton Holmes Pictures (PD)
228 N. Almont Drive. Beverly Hills, Col.
Portafilms (PDI
Orchard Lake, Mich.
United World Films, Inc. (PDI
1445 Pork Ave., New York 29, N. Y.
542 S. Dearborn St., Chicago 5, III.
6610 Melrose Ave., Los Angeles 38, Cal.
287 Techwood Dr., NW, Atlonto, Go.
2227 Bryan St., Dallas, Tex.
5023 N. E. Sandy Blvd., Portland 13, Ore.
1311 N. E. Boyshore Dr., Miami, Flo.
LABORATORY SERVICES
Geo. W. Colburn, Inc.
164 N. Wocker Drive, Chicago 6, III.
Peerless Film Processing Corp.
1 65 W. 46th St., New York 36, N.Y.
Rapid Film Technique
37-02 27th St., Long IslorxJ City I, N.Y.
MOTION PICTURE PRO|ECTORS & SUPPLIES
Ampro Corporation (Ml
2835 N. Western Ave., Chicago 18, III.
Bell & Howell Co. (Ml
7117 McCormick Rood, Chicago 45, III.
Compco Corporation (M)
225) St. Paul Ave., Chicago 47, III.
Eastman Kodok Company (M)
Rochester 4, New York
RCA- Victor (M)
Radio Corp. of America, Camden, N. j.
Technical Service, Inc. (Ml
30865 Five Mile Road, Livonio, Mich.
Victor Animotogroph Corp. (M>
Dovenport, Iowa
SCREENS
Rodiont Manufacturing Co.
1204 So. Tolmon Ave., Chkxigo 8, 111.
PROJECTOR TABLES
The Wiethoff Company, Inc.
1824 First St., Son Fernondo, Calif.
PRODUCTION EQUIPMENT
Camera Equipment Co. (MD)
3 1 5 W. 43rd St., New York 36, N. Y.
Flormon & Bobb (MD)
68 W. 45th St., New York 36, N. Y.
S.O.S. Cinema Supply Corp. IMD)
602 W. 52nd St., New York 19, N.Y.
6331 Hollywood Blvd., Hollywood 28, Cal.
FLAT PICTURES
Creative Educational Society
Mankato, Minn.
(PD)
RECORDS
Children's Reading Service
1078 St. John's Place, Brooklyn 13, N.Y.
Folkways Records & Service Corp.
1 1 7 West 46th St., New York, N. Y.
RECORDERS — PLAYERS
Ampro Corporation (M)
2835 N. Western Ave., Chicogo 18, 111.
OuKone Corporation IM)
St. Charles, Illinois
SOUND SYSTEMS
DuKane Corporation
St. Charles, Illinois
(M)
FILMSTRIPS
Children's Reading Service
1078 St. John's Place, Brooklyn 13, N.Y.
DuKane Corporation (PD)
St. Charles, Illinois
Silver Burdett Company (PD)
Morrlstown, N. J.
Society for Visuol Education (PDI
1345 Diversey Parkway, Chicago 14
Visuol Sciences
599E— Suffern, N. Y.
(PDI
SLIDES
Key: Kodochrome 2x2. 3V!| x *Va or larger
Hamilton Color Slides
(producer of 35mm and stereo duplicates)
127 N. Second St., Hamilton, Ohio
Keystone View Co. (PD-4)
Meadville, Po.
Radio-Mot Slide Co., Inc. (P-2, 4)
22 Oakridge Blvd., Doytono Beach, Flo.
FILMSTRIP, SLIDE b OPAQUE PROJECTORS
Society for Visual Education (Ml
1345 Diversey Parkway, Chicago 14, III.
Viewlex, Incorporated (M)
35-01 Queens Blvd., Long Island City, N. Y.
SOUND SLIDE PROIECTORS
DuKane Corporation
St. Charles, Illinois
(Ml
NEW AND USED AV EQUIPMENT
USED and NEW A-V EQUIPMENT
BOUGHT, SOLD and EXCHANGED!
We pay cash or allow you the highest
Trade-in Allowances on your present Audio-
Visual equipment! Write for free Estimate
PEERLESS CAMERA STORES
415 Lexington Ave., New York 17, N. T.
JUST O0@ . . . FILM'S
THREADED, AND JOHNNY FLIPS THE SWITCH!
Victor's easy 1-2-3 threading makes professional operators out of amateurs
and students in record time . . . (1) — over sound drum ... (2)
through film gate . . . (3) — over single drive sprocket. It's as simple as that!
Check all these advantages of Victor 16mm Projectors:
1. Exclusive Guardomatic Safety Film Trips for complete film protection.
2. Hi-Lite optical system for maximum screen brilliance.
3. Sapphire-tipped shuttle for longer service.
4. Lubrimatic Oil System with one-spot filling.
5. 180° Swing-out lens for easy threading and cleaning.
6. Still picture, reverse, power rewind, and many others.
Send for detailed literature today.
Dept. 0-57, Davenport, Iowa, U. S. A.
New York — Chicago
Quality M otion Picture Equipment Since 1910
AFFILIATED WITH THE KALAHT COMPANY INC. . PLAINV ILLE. CONN.
MAGNASCOPE V200
Enlarges microscope
specimens, projects
them on screen or
tabletop.
MOBILE PROJECTOR
STAND
Leave projector set up,
always ready. Right
classroom height.
SILENT I& 1
^mW liOO ARC PROJECTOR
2000' reel capacity. /
Rheostat speed ^
control. Remote
control for forward-
reverse. «^
s^SJ Meets the needs for
Kip professional showings
>m for large audiences.
nB Portable, and UL
■ approved.
EDUCATIONAL
JUNE, 1957
RRCTT HALL ,
JUN 18-^
VOL. 36, NO. 6
& AUDIO-VISUAL GUIDE
Color Plates from
liio- Visual Materials,
Harper Brothers.
,rene from EBF Films)
A rtides
in this issue
COLOR SLIDES IN SCHOOLS
AV MATERIALS IN SCHOOLS
SLIDE MAKING IS EASY
SEEING ENGLISH
AH Roads Lead to Chicago tor the NAVA Convention July 18th to 24th
Watch for Our Special July Convention Issue
Alexander the Great — Biography of
the first man to conquer the civilized
world, based on the photoplay. Shows
Alexander's effort to unite Europe and
Asia, Q task with which the U.N. is still
foced. 55 frames. $7.50.
Adventures of Robinson Crusoe — In
full color, 50 frames, a clear pictorial
guide to the Defoe classic, based on
the United Artists screen version. $7.50
Richard III — Based on Laurence Oliv-
ier's colorful screen version of Shake-
speare's famous ploy. 48 frames. $7.50
Romeo and Juliet — Shakespeare's great
love story illustrated in color from the
J. Arthur Rank production filmed on
location in Verona and other Italian
cities. 44 frames. $7.50
Knights of the Round Toble — A set of
two filmstrips. Part One, 25 frames,
explains the background of the story,
its theme, its significance as on early
attempt to organize a league of nations
and how the United Nations Security
Council is the Round Toble of today.
Part Two, 28 frames, tells the colorful
story of the great legend, based on the
M-G-M photoplay. $7.50.
The Gloss Slipper — The charming fairy
tale of Cinderella, told in a new way,
based on the M-G-M photoplay. 36
frames in full color. $7.50
Greatest Show on Earth — In full color,
0 lively pictorial guide to the circus,
based on Cecil B. DeMille's Technicolor
photoplay, which won the Acodemy
Award in 1953 as the best picture of
the year. 40 frames. $7.50
Hansel and Gretel — In full color, 42
frames, the highlights of the beloved
foiry tale as performed by the charm-
ing Kinemins of Michael Myerberg's
screen version, released by RKO Radio
Pictures. $7.50.
Ulysses — In full color, 64 frames, a
pictorial guide to the new Paramount
screen version of Homer's Odyssey, pro-
duced in Italy. An invaluable aid to the
study of the classic. $7.50.
EDUCATIONAL & RECREATIONAL GUIDES Jnc
^\'^.I.lAM LiuiN. I'li.D.. Gfnkrai. Editok
10 Brainerd Road, Summit, New Jersey
New audio system in
Bell &. Howell
magnetic recording projector
New FILMOSOUND 302-E has 50% more output-
high fidelity response— at no increase in price!
Bell & Howell pioneered low-cost sound movies through
magnetic recording on film with the Filmosound pro-
jector. Now the new 302-E ( Bell & Howell's third mag-
netic model) introduces still more improvements that
add the thrill of hi-fi sound to your 16mm films.
Its powerful 15-watt amplifier has 50% more output.
The wide-range frequency response — like an expensive
high fidelity instrument— will reproduce any sound in the
audible range. Microphone sensitivity has been tripled.
An additional "peak" indicator light and automatic switch-
ing of input circuits help to make recording even simpler.
The Filmosound 302-E not only enables you to create
and enjoy top-quality sound movies — it also brings out
the best in magnetic tracks previously recorded ! And, of
course, you get brilliant, sharp projection of either
optical or magnetic sound films. The 302-E is lighter in
weight, easier to operate — all at no increase in price!
$100.00 trade-in bonus! For a limited time, your old
projector is worth $100.00 more than its "Blue Book"
value when you trade it in on a versatile, new Filmosound
302-E. And your Bell & Howell dealer will soundstripe
up to 400 feet of your favorite 16mm film absolutely free
— just to demonstrate 302-E performance.
See your dealer today! Or write Bell & Howell, 7117
McCormick Road, Chicago 45, Illinois.
so YEARS OF FINER PRODUCTS THROUGH IMAOINATION
^
Bell & Howell
EdScreen & AV Guide — June, 1957
271
FOR ^OUft CLASSROOM
1H^ EASy rO USE
st;.SAT.ONAL NEW
IViovie-Wlite
Custom
features
at mass
produced
price
The Educator's Friend
Here's a quality projector
designed for the classroom
with rugged, precision con-
struction. Guaranteed a life-
time. Easiest to use. Easiest
to carry. Only 271/2 lbs.
Complete $298.50
SPLICE-0-F[LM
The finest hot
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the world. Fastest,
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Only $99.50
n Harwald STORAGE CABINETS
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Safety
Convenience
Efficiency
Economy.
r ■
□ Moviscop VIEWER
The very finest 16mm ac-
tion viewer. Precision Ger-
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ducers—T.V.— Labs.
./•■
I 1
I Please check squares above for com-
j plete information on any or all items
I shown and moil this ad to:
ItheHARWAID CO
I
L
1216 Chicago Ave., Evanslon, III,
Phone: Davis 8-7070
ES
EDUCATIONAL
SCReeN
Founded
in 1922
by
Nelson L. Greene
& AUDIO-VISUAL GUIDE
June, 1957 Volume 36, Number 6, Whole Number 353
IN THIS ISSUE
C^aitoriai
283 TOO MUCH ENTHUSIASM
— Article
e6
LIVING AMERICAN HISTORY IN CLASS — Marion E. Corwell
COLOR SLIDES IN SCHOOL — David Dufty
AV MATERIALS IN SCHOOLS — Jerrold E. Kemp
SLIDE MAKING IS EASY — Bruce A. Lloyd
SEEING ENGLISH — Elizabeth Miller
FILM COUNCIL — Golden Reel to Helen Keller
284
286
287
290
292
293
aDepurtmenti
214 ON THE SCREEN
276 HAVE YOU HEARD? — News About People, Organizations, Events
296 EVALUATION OF NEW FILMS — L. C. Larson, Carolyn Guss, John Fritz
302 SOUND ADVICE — About Audio Materiols and Equipment
Max U. Bildersee
305 NEW FILMSTRIPS — Robert Church, Walter Pilditch, Harold Ward
306 CHURCH DEPARTMENT — William S. Hockmon
309 AUDIO VISUAL TRADE REVIEW — Robert E. Schreiber
Lyther featured
304 AUDIO DIRECTORY
318 DIRECTORY OF LOCAL AV DEALERS
3 1 8 INDEX TO ADVERTISERS
Inside Back Cover — TRADE DIRECTORY FOR THE AUDIO-VISUAL FIELD
ATIONAL
lATION
OF
M( MBi a
KATI0««1J
BUSINESS & EDITORIAL ADDRESS: EDUCATIONAL SCREEN & AUDIO-VISUAL GUIDE,
2000 Lincoln Pork West BIdg., Chicago 14, Illinois. Contents indexed In the Wilson Educa-
tional Index, For microfilm volumes, write University Microfilms, Ann Arbor, Michigan.
SUBSCRIPTION PRICE (U.S. currency or equivalent! : Domestic — $4 one year, $6.50 two
years, $8 three years. Canadian and Pan-American — 50 cents extra per year. Ottier for-
eign— $1 extra per year. Single copy — 45 cents. Special December Blue Book issue — $1.00.
CHANGE OF ADDRESS should be sent immediately to insure uninterrupted delivery of
your magazine. Allow five weeks for change to become effective.
EDUCATIONAL SCREEN & AUDIO-VISUAL GUIDE is published monthly except July and
August by The Educational Screen, Inc. Publication office, Barrington, Illinois; Business
and Editorial Office, 2000 Lincoln Park West, Chicago 14, Illinois. Printed in the U.S.A.
Re-entered as second-class matter October, 1953 at the post office at Barrington, Illinois,
under the Act of March 3, 1879.
ENTIRE ISSUE COPYRIGHT 1957 BY THE EDUCATIONAL SCREEN, INC.
272
EdScreen & AV Guide — June, 1 957
mm.
instant control at your fingertips
Many schools are being built today with skylight domes to allow a natural en-
trance of the sunlight. For Audio- Visual purposes this sunlight must be controlled.
Levolor Skylight Venetian blinds can be controlled manually, but the greatest advan-
tage lies in motorizing these blinds. You just press the button and the room is instantly
changed from maximum light to a soft diffused light— or maximum darkness, what-
ever the instructor prefers.
This type of Levolor Audio- Visual Blind is called the levolor skylighter.
For full details and specifications of the levolor skylighter and other Levolor
Blinds write to LEVOLOR LORENTZEN, INC., A-V Dept., 720 Monroe Street,
Hoboken, N. J.
Be sure to specify
The Scientifically Developed Audio-Visual Blind
COPYRIGHT: LEVOLOR LORENTZEN. INC.
EdScreen & AV Guide — June, 1957
273
DON'T DISCARD
DAMAGED SLIDEFILMS
COD FILM REPAIR and
I O D SPLICING BLOCK
Only $19.95
SAVE YOUR TORN, BADLY DAM-
AGED, GOUGED Slidefilms and movie
films. Replace torn and missing
sprocket holes. They can now be re-
paired speedily, efficiently, economi-
cally and PERMANENTLY — by using
the F&B Film Repair and Splicing
Block in conjunction with the Magic
Mylar Transparent Splicing Tape.
Here's how bad tears, and missing perfora-
tions con be repaired.
The F&B Film Repair and Splicing Block pro-
vides a solid base registration of the sproc-
ket holes so that the Mylar Splicing tope
con be applied accurately on both sides of
the film.
Also, the block is used for strengthening
conventionol lop splices — and to make butt
splices. The upper channel comprises a
complete splicing block for 1/4" magnetic
recording tope. The F&B Film Repair and
Splicing Block is made of precision milled
anodized aluminum. The block is complete-
ly non-magnetic. Magnetic — or mogno-
striped film may be repaired in perfect
safety.
For schools, colleges, industry, government,
film and slidefilm libraries, projection rooms,
for all users of film — the F&B Film Repair
and Splicing Block is a prime necessity,
mode available by moss production at the
unusually low price of $19.95.
— Order Yours Now for Earliest Delivery —
CLEAK • Self-Sticking-
No Cements Required
DURABLE • Tear Strength Greater
Than Film
SAFE • l/IOOO"Thick — Passes
Thru Projector Eosily
INVISIBLE • Optical Transmission of
Spliced Frames
Unaffected
ECONOMICAL • No Frame Loss When
Repairing Torn Film or
Perforations
Magic Mylar Transparent
Splicing Tape
16mm SINGLE OR DOUBLE PERF
of $5.00 per 66 ft. Roll (2640 frames)
35mm at $9.00 per 66 ft. Roll
( 1056 fromesl
For Everything in Movie Equipment —
Write for More information and Catalogs
FLORMAN & BABB, Inc.
68 West 45 St. — New York — MU 2-2928
On the SCEEEN
COVER: New Harper
Textbook
This month's cover shows a selection
of full color illustrations gleaned from
the new audio-visual textbook, ".'\udio-
Visual Materials: Their Nature and
Use" by Walter Arno Wittich and
Charles Ffancis Schuller, under the
advisory authorship of John Guy
Fowlkes. (See listing under Helpful
Books, page 317.) Publishers of the
textbook arc Harper &: Brothers, 49
E. 33rd St., New York 16, N. Y. Pic-
tures are from the Encyclopaedia
Britannica Films productions.
Too Good To Miss
Since we aren't running a "Letters"
page in this issue, and since we didn't
want to pass up passing these on . . .
we've just purloined a part of this page
for them.
Editor: Enjoyed your dip into Dorris'
text . . . one of the first books I ran
across and I agree still one of the best.
Also this points up the usual thirty-
year lag between ed. leadership and
field action, rather well, from publica-
tion of Dorris to today.
Henry C. Ruark, Jr.
Director of Information. NAVA
Editor: Congratulations for your Trib-
ute to a Pioneer editorial in the May
issue.
My only cherished copy of .Anna V.
Dorris' book disappeared one summer
session at Northwestern University
when I was loaning my private library
to students enrolled in the class. It was
the only book that had ever been
stolen from me. .Another tribute to
-Anna V. Dorris.
Stanley Mcintosh
Motion Picture Association
Washington. D. C.
Ed. Note: Maybe the person who bor-
EDUCATIONAL SCREEN & AVGUIDE
EDITORIAL STAFF
PAUL C. REED, Editor. GAIL MARTIN, Man-
aging Editor. WILLIAM S. HOCKAAAN, Editor
for the Church Field. L. C. LARSON, CAROLYN
GUSS, and JOHN FRITZ, Editors for Film
Evoluations. MAX U. BILDERSEE, Editor for the
Audio Field. ROBERT E. SCHREIBER, Editor for
the Audio-Visual Trade Review. PHILIP LEWIS,
Technicol Editor.
BUSINESS STAFF
H, S. GILLETTE, Publisher. MARIE C. GREENE
Associate Publisher. JOSEPHINE H. KNIGHT
Business Manager. PATRICK A. PHILIPPI, Cir-
culotion Manager, WILMA WIDDICOMBE, Ad-
vertising Production Assistont. General Con-
sultants: Educational & Recreational Guides,
Inc. (WILLIAM LEWIN, President, and RUTH
M. LEWIN, Vice-President).
Advertising Representatives
WILLIAM LEWIN, 10 Broinerd Rood, Summit,
N. J. (South Orange 3-3217)
WILLIAM F. KRUSE, 2000 Lincoln Pork West
BIdg., Chicago 14, III. (Bittersweet 8-5313)
EDITORIAL ADVISORY BOARD
JAMES W. BROWN, School of Education, Son
Jose State College, California
EDGAR DALE, Heod, Curriculum Division, Bu-
reau of Educotionol Research, Ohio Stote
University, Columbus
rowed Stan's copy will return it'. Or
maybe someone else has two copies and
will get in touch with him.
s.o.s.
rile Film Council of .Xnierica, now
in its 11th year, is currently operating
without any foinidation subsidy. It is
appealing for industry and individual
support to continue the activities that
have proved of solid benefit to the non-
theatrical field, including the annual
Film Festival, and to entries in festi-
\als abroad, the Central Film Informa-
tion Service, The Public Library Film
Circuits, and the publication of its
RECENT FILM RELEASES and its
newspaper RUSHES. Immediate pay-
ment of membership dues and an
emergency contribution of $10.00 each
from individual members by July 1st,
is counted on to tide over the organi-
zation's move to a self-supporting basis.
Its new Board of Directors is now
composed of people directly concerned
with the growth and progress of the
iiontheatrical film, and the ".-\dvisory
Councils" provided under its recendy
revamped constitution are already
drawing into active cooperation a good
many more workers directlv concerned
with specific fields of film use. .Address
Film Council of .America. 6U Davis
St., Evanston, H. A. Tollefson, Pres.
See You In July
Don't forget, we'll be meeting you
again in the pages of our new July
Issue this year. .And we're looking for-
ward to meeting you all in person at
the NAVA Convention and Trade
Show at the Morrison Hotel. The
theme, you know, is to be "Public Rela-
tions," but we feel good personal
relations are the basis of public rela-
tions. _ CM
AMO DE BERNARD IS, Assistant Superintendent,
Portland, Oregon, Public Schools
MARGARET W. DIVIZIA, Supervisor in Charge,
Audio-Visuol Education Section, Los An-
geles City Schools, Los Angeles, California
W. H,. DURR, Supervisor, Bureau of Teaching
Materials, State Board of Education, Rich-
mond, Virginia
CHARLES F. HOBAN, Project Big Ben, Univer-
sity of Pennsylvania, Philadelphia
EMILY S. JONES, Executive Secretary, Educo-
tionol Film Library Association, New York
City
F. EDGAR LANE, Supervisor, Instructional
Materials Department, Board of Public In-
struction, Dade County, Florida
F. DEAN McCLUSKY, Professor of Education,
Head of Audio-Visuol Education, Univer-
sity Extension, University of California at
Los Angeles
SEERLEY REID, Chief, Visual Education Service,
U. S. Office of Education, Washington
CHARLES F. SCHULLER, Director, Audio-Visual
Center, Michigan State College, East Lan-
sing, Michigan
ERNEST TIEMANN, Director, Visual Instruction
Bureau, Associate Professor, Division of
Extension, The University of Texas, Austin
DON WHITE, Executive Vice President, Na-
tional Audio-Visual Association, Evanston,
Illinois
274
EdScreen & AV Guide — June, 1 957
How many of these Pageant
benefits QxcQcd your
present specifications?
1. Simple setups- l-oldirii; reel anus, in-
place drive belts, film path printed on the
projector, plus new spring-loaded snubbers
make it easy for anyone to put on a good
show. And single-switch reversing lets you
start at the opening frame, rerun important
scenes for emphasis.
2. Minimum maintenance — Lifetime lu-
brication for the Pageant takes place at the
factory. Foryou it means an end to costly and
disrupting breakdowns due to improper lu-
brication, the most common cause of pro-
jector difficulty. You can be sure your porta-
ble Pageant is ready for use when you want it.
3. Bright screen pictures — Brightness of
the projected image reaches a new level with
the Pageant's fine optics and Super-40 Shut-
ter. At sound speed, a 2-bladed shutter
mechanism automatically projects 40%
more light than standard shutters . . . per-
mits long "throws" and large screen images.
4. Sound fldelify— The Pageant offers a
simplified fidelity adjustment which permits
making the most of every sound track, re-
gardless of position or condition. It also has
tone and volume controls for precise, com-
fortable sound and a well-baffled speaker
for full frequency response.
Make your own eye and ear test
Visit your nearest Kodak A-V dealer for a full demonstration of the Koda-
scope Pageant 16mm Sound Projector's merits. See, hear, and learn how and
why the Pageant takes the "project" out of projection. Choice of 3 models-
one to match your 16mm projection needs exactly.
NOW. . . the
Kodascope Pageant
Magnetic-Optical
Projector (Model AV-104M)
Add your own sound, change it to fit chang-
ing needs. Do it easily, economically. This is
really two machines in one — first it's a fine
projector for showing 16mm films — silent
or sound, with either optical or magnetic
sound tracks. And it's a precision recording
instrument, too. With it you can add sound
to silent films, add personal narrations, mix
music with narration, add a foreign language
version to your English language sound
films. You'll find endless uses for this new
educational tool. Discover the many ways it
can help make ALL your film programming
more effective. Your Kodak A-V Dealer
will demonstrate it. Or send for a free
brochure giving full details.
For a preliminary
evaluation, send for
this free brochure.
No cost or obligation,
of course.
6-III
EASTMAN KODAK COMPANY
Dept. 8-V Rochester 4, N. Y.
Please send me name of neorest Kodak
Audio-Visual dealer and complete info^
motion on:
D Kodascope PAGEANT 16mm Sound
Projectors
D Kodascope PAGEANT MagneNc-OpK-
coi Projector
i understand I am under no obligation.
EdScreen & AV Guide — June, 1957
275
News about people, organizations, events
Have you heard ?
CBS Television Wins Two
National Scholastic Film
Awards
CBS Television's "You Are There"
series and the "See It Now" program,
"The Vice Presidency," received two
of the ten National Film Awards given
annually by the Scholastic Magazines
to the outstanding films in the educa-
tional field at presentation ceremonies
May 7, at the Advertising Club of New
York.
Winners of the Scholastic Film
Awards are selected by a panel of 40
educators across the country who, this
year, screened more than 300 films in
actual classroom use.
The "You Are There" Award was
the first ever made to a series. Each
film in the series re-creates an im-
portant event of the past through
modern on-the-spot reporting tech-
niques. The series also recently won
the Peabody Award in the Television
Education classification.
"The Vice Presidency," produced for
CBS Television's "See It Now" series
by Edward R. Murrow and Fred W.
Friendly, studies the rights and duties
of the Vice Presidency and the men
who ser\ed in this office. Last week,
"See It Now's" "Report From Africa",
won the Golden Reel Award of the
Film Council of America in the In-
ternational Understanding category.
Optical-Magnetic Sound Track
At SMPTE Meet
A demonstration of a transparent
magnetic sound track highlighted the
exciting session on Sound Recording
and Reproduction that closed the 81st
Convention of the Society of Motion
Picture and Television Engineers
which met at the Shoreham Hotel,
Washington, D. C, April 29-May 3.
Other discoveries and developments
pointing to revolutionary changes in
the motion picture and television in-
dustries which were described at the
session included the new film used
by CBS in its television news produc-
tion, the revised projector developed
by Eastman Kodak for use with the
new magnetic soundtrack, and RCA's
adaptation of 16mm television-film
projectors for magnetic sound repro-
duction.
The papers presented at this session
point clearly to the further develop-
ment of bilingual soundtracks. The
new direction which research seems to
be taking has obvious implications in
the areas of economics and politics.
A paper by George Lewin of the
Army Signal Corps described his dis-
covery of a method for reproducing an
optical track even when completely
covered by a magnetic track. This
means that it will no longer be neces-
sary to resort to half-width tracks when
combined optical and magnetic tracks
are required.
The main objection to half-width
tracks is that they result in loss of
quality in both magnetic and optical
sound and, as a consequence of the
uneven head wear maintenance costs
are increased.
Some of the applications of this dis-
covery would be in the field of regular
35mm theater release prints as well as
multi-language prints in both 35mm
and 16mm gauge, Mr. Lewin said.
He stated that relatively minor modi-
fications of most present day equip-
ment would be necessary and that most
military projection equipment requires
no modification.
Like most discoveries this one came
about in an "accidental" fashion. "I
unexpectedly and to my complete sur-
prise, discovered that under certain
conditions the magnetic strip has been
transparent all the time," Mr. Lewin
said. The discovery came about follow-
ing the installation of a Reeves 16mm
striping machine. In making the test
roll, the half stripe was improperly
placed and covered the optical track.
Mr. Lewin decided to run the test roll
through on a projector equipped for
optical sound only to hear how badly
it would sound. "To my amazement,"
Mr. Lewin said, "the optical track
sounded quite normal."
The projector Mr. Lewin was using
at the time he discovered this is one
which is fairly standard in military
installations, known as the Jan Spec.
One of the unique features of this
projector is that it uses a lead-sulfide
photoconductive cell in place of the
more common caesium photo-electric
cell. One of the principal features of
the lead-sulfide cell is that it is much
more sensitive to infrared light than
the caesium cell. The iron-oxide mag-
netic stripe is evidently highly trans-
parent to infrared light, so that while
it looks opaque to the eye the lead
sulfide cell can look right through it
and see the modulation of the optical
track, Mr. Lewin explained.
Now You Can Study
Piano Via Television
SAN FRANCISCO, CALIF. - A be-
ginner's course of 13 piano lessons will
be offered to television viewers in the
Bay Area starting the evening of May
2. from 7:15 to 7:30 P.M. on KQED,
Channel 9. Called "Recreational Pi-
ano," the weekly film series has been
supplied to KQED by Sherman, Clay
& Company as a community service.
For 15 minutes every Thursday
evening, Dr. George C. Stout, Professor
of Music Education at the L'niversity
of Houston, Texas, will conduct tele-
vised piano lessons according to a new,
proved class piano instruction tech-
nique he developed.
Even those who do not have a piano
in their homes can benefit from the
lessons by using a cardboard keyboard.
Public Relations
Convention Theme
Public relations for the audio-visual
field will be the theme of the 1957 Na-
tional .\udio-VisuaI Convention and
Exhibit in Chicago July 20-23.
"It is easy to see that the general
public lacks a clear understanding of
the tremendous impact audio-visuals
are having in education, industry, and
the religious field," William Birchfield,
convention chairman, said. "We feel
that the audio-visual dealer and sales-
man has a responsibility as well as a
real opportunity in building this un-
derstanding. Our convention program
is designed to teach basic public rela-
tions know-how to our people, for use
right down at the grass-roots local
level."
A.V.C. Meets In N Y.
S u m m e r Meeting of the NEW
YORK AUDIO -VISUAL COUNCIL
will be held in Albany, New York,
July 11-13. 1957. In addition to busi-
ness meetings and panel discussions by
members of the professional staff of
276
EdScreen & AV Guide — June, 1 957
Vi-
Carle Place High School, Long Island, N. Y.
'Audio 'Visual Blinds turn a sunny
classroom into a dark auditorium instantly!
Light without glare • ■ ■
complete ventilation, too.
Now, both new and old classrooms can be
equipped for modern audio-visual training
at a cost well within school budgets. The
new Flexalum Audio-Visual Blind permits
the most precise adjustments for any desired
light condition— from bright daylight to
darkness for opaque projection. It frees the
auditorium or multi-purpose room for other
uses. Its original cost is competitive with
less versatile window treatments, and its
service life is far longer, making it the
most economical buy in the long run.
Flexalum's complete light control is
achieved by a new special design that per-
mits greater overlapping of slats and much
tighter closure than has ever been possible
before. Channels at the sides, top and bottom
of the blind prevent light infiltration around
the edges. Complete satisfaction is assured
by the Flexalum Audio- Visual Blind's 5-year
Guarantee.
For complete information, including in-
dependent laboratory tests by U.S. Testing
Co., write to: Hunter Douglas Aluminum
Division of Bridgeport Brass Co., Dept F.S-6
405 Lexington Avenue, New York 17, N. Y.
EdScreen & AV Guide — June, 1957
277
CLEAN YOUR FILMS
mesMPEWMf
THIS SUMMER
in the recent ii^u*'"'^ ^^'^tor
the National 4„ ? tragedy,
Broadcast EmnM''°'='«t'on of
'nined drive „ h'^'l^ ''^te''-
'^«rbontetL:S"*'j«"««of
"Carbon tet can n "'^""'■•
association war^" "^"r^"'" '^'
"S"!*" it h^ft^ " you're
Switch to NON-TOXIC
ICCO #1500
Anti-Static Film Cleaner
• Cleans Better, Dries
Faster Than Carbon Tet
• Cleans, Conditions,
Lubricates Film in One
Operation
» Non-Poisonous —
Non-Flammable
» Stops Dirt-AttractinE
Static
• Fast-Drying
• Conditions "Green"
Prints, Kine Films
• Keeps Films Pliable,
Eliminates Waxing
• Fewer Cleanings
Needed
• Absolutely Safe for
Film, Personnel
Don't risk the health of your personnel
— stop cleaning film with deadly car-
bon tet ! Start using ECCO #1500, the
anti-static film cleaner that contains
710 poisonous carbon tet . . . cleans,
conditions and lubricates in owe ap-
plication !
ECCO #1500 is the film cleaner
used in most audio-visual centers, film
libraries, schools and colleges. And
ECCO #1500 is used by many Holly-
wood film studios and TV networks
— NBC, CBS.
Discover for yourself that it pays
to clean film as the industry's leaders
do — with ECCO #1500.
APPLICATOR
Save Time, Fluid, Labor, Money!
WB/TE today for fMt fCCO i*'l500 brochure.
OKOf* fCCO'1500 from your dmaler,or djrecf.
'Notional Audie-Viiuat Attoctation Bulletin, October, 1956
EUCTRO-CHEMICAL PRODUCTS CORP.
60.1 Franklin Street, East Orange, N. J. .
the State Education Department, the
program includes various Field Trips.
N.E.T. Finds
Permanent Home
ANN ARBOR, MICH. - The Edu-
cational Television and Radio Center
has moved into its modern new build-
ing in Ann Arbor, a move which gives
National Educational Television its
first permanent home. N.E.T. is the
youngest TV network, linking together
the 23 non-commercial stations.
Main offices of the Center have been
located in Ann Arbor since the na-
tional organization's inception, but ex-
pansion of activities during the past
year resulted in the decision to build
more permanent quarters. The Center
had rented a small building previously.
Though the Center is not equipped
for live production or broadcast, the
new building has a small closed circuit
television installation. Through this
installation, films can be put on a film
chain, or TV projector, and relayed
over special TV receivers in other parts
of the building. All films distributed
by the Center, amounting to about
4,000 per year, are screened and edited
by staff members. The closed circuit
installation will greatly expedite this
work.
Wide Diversity in Audio-
Visual Archives
The wide diversity of materials and
methods used in audio-visual education
is well illustrated in a single shipment
of accessions by DAVI Archivist, Wil-
liam F. Kruse, to augment the collec-
tions housed at the State University of
Iowa.
There is, for instance, a glass lantern
slide to fit the Edison Home Kineto-
scope already in the archives by gift of
the Victor Animatograph Corporation.
Included also is a collection of two
score hand-colored stereographs, by
veteran producer George E. Stone, and
a very early SVE Picturol filmstrip set
on "What It Means to Be a Christian,"
obviously taken from still earlier Mc-
intosh Co. glass slides. A collection of
21 film and filmstrip catalogs is being
added to several already at the univer-
sity, the oldest two, dating back to the
'20s, coming back "home" as a gift,
arranged by Forrest Alter, from the
World Council on Adult Education, in
London, England. These are the film-
strip catalog of the Spencer Lens Com-
pany, and the film and filmstrip cata-
logs of the University of Kansas, 1928.
By contrast, this shipment included
also the current school demonstration
LP record and catalog of the Columbia
Records Co., and two remiscence tapes
by AV veterans. Contrast again, three
financial account books by DVI secre-
taries spanning the 1938-1945 period
from Don Carlos Ellis to Vernon
Dameron. There are as yet relatively
few photographs in the archival collec-
tions but this shipment makes a good
start with about 40 stills dealing with
World War II armed forces film pro-
duction and utilization, plus a good
dozen photographs of AV events from
B. A. Aughinbaugh and from the per-
sonal collection of the archivist. Fi-
nally, there are even a couple of
original scripts of the instructional
films produced in the American Coun-
cil on Education project, under grant
from the Motion Picture .\ssociation of
America.
While this diversity does not hold
for every shipment sent to the univer-
sity, it does give some idea of the
scope of the materials that are being
assembled for future researchers and
historians, .\nyone having materials
thought suitable for inclusion is in-
vited to correspond with Wm. F.
Kruse, 45 Ingleside Shore, Ingleside,
111.
"Merit" Scholarships
CHIC.4GO - "Like a free ticket to
the best of training" was the descrip-
tion for scholarships to the Ninth An-
nual National Institute for Audio-
Visual Selling, applied by Al Hunecke
of the DuKane Corp., St. Charles, III.,
chairman of the Institute Scholarship
Questionnaire. Hunecke announced
the scholarships to the Institute, held
annually at Indiana University, Bloom-
ington, through cooperation of Indi-
ana University and the National
Audio-Visual Association.
The Institute meets this year from
July 14-18.
"Four days of the highest kind of
sales and a-v training, working with
the top men from all phases of the
industry — that's what these scholar-
ships represent," Hunecke said. He
explained that the scholarships are
sponsored by Advisory Members —
manufacturers and suppliers of AV
ecjuipment and materials — of NAVA.
The scholarships are awarded on a
merit basis, using a questionnaire in-
strument, Hunecke said. The question-
naire, in two parts, deals with the
National Sales Institute and with a
series of suggestions for discussion or
"buzz" topics at the Institute. Answers
to the questions and selection of topics
are rated by the faculty of the Institute
at Indiana University, under the direc-
tion of Dr. K. C. Rugg of the Audio-
Visual Center.
UNESCO Films Speeded With
Magnetic Stripe
Norman F. Spurr, British film pro-
ducer on a nine-months UNESCO as-
278
EdScreen & AV Guide — -June, 1957
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279
signment in the Middle East, reports
enthusiastically about results obtained
in local production of educational
films by use of pre-striped magnetic
recording film. Mr. Spurr and an as-
sistant produced nineteen educational
films, in one case turning out an eight-
minute newsreel in four working days
that under other production tech-
niques and locally available facilities
would have taken a month or more to
do. "The magnetic striped film," ac-
cording to the official UNESCO re-
port, "developed on the spot, enabled
Mr. Spurr and his assistant to produce
sound films with music, commentary,
and lip-synchronized dialogue with no
sacrifice in basic quality and with a
tremendous gain in speed."
A-V In India
"Indian Education Abstracts," quar-
terly published by the Government of
India's Ministry of Education, lists a
number of papers that have appeared
in that country on A-V topics. The
titles parallel our own principal con-
cerns: "what every teacher should
know about projection," The Black-
board, Model-making, Models in the
teaching of Geography, Demonstration
techniques, the Educative value of a
a zoo, and Audio-Visual aids to educa-
tion. The last named represents the
inaugural address to the Indo-Austral-
ian Seminar on ,\udio-Visual Aids to
Education, by Har Govind Singh, at
Lucknow, 1955.
French Film Cycle Announced
The program for "Sixty Years of
French Film," which will be presented
at the Museum of Modern Art, 11 W.
53 St., New York 19, from May 29
through September 30, was announced
on Monday (April 29) at a reception
at the Museum held in honor of Mr.
Jacques Flaud, head of the French
Government's National Center of Mo-
tion Pictures. The cycle, which is the
largest commemorative film cycle ever
presented in the United States, will be
presented jointly by the Museum's
Film Library and by the French Film
Office in New York, representing the
Centre National de la Cinemato-
graphie ^nd Unifrance, the French as-
sociation of film producers.
Announcement
The International and Universal Ex-
hibition of Brussels 1958 organizes an
INTERNATIONAL E X P E R I M E N-
TAL FILM COMPETITION to
which it invites all independent film-
makers throughout the world to enter
their production. Two Grands Prix
will be given to the two best experi-
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n Send us full details of the FOSTER REWIND which lists at $440, F.O.B.
Skokie, III.
Name , Organization
Address - [ City State
mental films, the first of which will
receive a gold medal and a sum of
500,000 Belgian francs (about SI 0.000)
and the second a silver medal and a
sum of 250,000 Belgian francs (about
S5,000). Films entered may be either
in 16mm or in 35mm, black-and-white
or in color, soinid or silent.
A regulation-leaflet will be sent, as
well as any further information, by re-
quest to the Cinematheque de Bel-
gique, Palais des Beaux-.^rts, Bruxelles,
Belgium.
Closed Circuit in Atlanta
The public schools of Atlanta. Geor-
gia, begin an important experiment in
September. The board of education
will operate an ultra high frequency
TV station, which will broadcast
closed-circuit TV programs to classes
within the school system.
First thing Supt. Ira Jarrell had to
do was to assure the staff "that no
teacher will be out of a job as a result
of the experiment." Miss Jarrell said
that the number of new teachers
needed in the system may be cut down
slightly if the experiment succeeds.
.Atlanta has studied the closed-circuit
broadcasting being carried out in Ha-
gerstown, Md., and has been "im-
pressed by it."
Item in the News
AH administrative and manufactur-
ing functions of the Victor .Animato-
graph Corporation have been trans-
ferred to Kalart Company headquar-
ters in Plainville, Conn., as a result of
the affiliation of Victor as a division of
the Kalart Company.
Tours to Washington
Is there enough "education" in those
high school senior education tours of
Washington?
The U. S. Office of Education is try-
ing to determine the answer to that
question. It plans to use this summer's
student tours as a laboratory, observ-
ing itineraries and planned programs
by students and their teachers.
"Some of the student tours to tTie
nation's capital have become little
more than sightseeing junkets," says a
USOE spokesman. The Federal agency
is interested in finding ways of im-
pressing the young visitors to Washing-
ton with the fact that "what happens
in the capital has a direct bearing on
their lives back home."
In addition to observing the tours,
USOE's researchers plan to consult
educators on their own experiences
with student visits to Washington.
The new research project stems from
the fact that organized student visits
to Washington in recent years have
become tremendously popular. Bus-
280
EdScreen & AV Guide — June, 1 957
I
i
loads of students from all over tlie na-
tion have become as familiar a sight
in Washington as the famed monu-
. nients ihey visit.
Word About Workshops
The University of Oklahoma, Nor-
fman, Okla., is to hold a workshop in
Graphic Nfaterials Production, June
17-28, culminating with the 18th An-
nual Audio-Visual Oinference. For in-
formation, write John J. Long, Coor-
dinating Director, Educational Mate-
rials Services.
Two three-week workshops are be-
ing held at Elmira College, Elmira,
SN. v.. as follows: June 24 - July 12:
Afethods and Materials of .Audio-Vis-
ual Instruction and July 15 -.August
{2; Evaluation of .\udio-Visual Mate-
rials. Each of these workshops will
carry three semester hours credit. They
will both be taught by J. Gerald
[Xoughlin. Director of .Audio-Visual
Instruction, Elmira Public Schools and
Instructor at Elmira College.
The Summer Session is a resident
one and is designed primarily for
students who live within commuting
distance of Elmira. The tuition is
(22.50 per semester credit hour or
.J67.50 per workshop.
[Well Deserved Appointment
Philip Lewis has been appointed
iirector of the Bureau of Instruc-
tional Materials of the Chicago Public
^Schools. As of .August 1st Dr. Lewis
vill have supervisory charge over the
[visual Education, Radio - Television,
land Library Divisions, and jurisdic-
Ition over all textbooks bought by the
bBoard of Education. .Aside from his
[service to Educational Screen ir AV
IGuide as Technical Editor, he has
tbeen a classroom and TV science
[teacher, instructor of AV training
[classes and Dean of Education at Chi-
ago Teachers College, and, at present,
' is princ ipal of the Herman Felsenthal
lElementary School. Dr. Omer Wil-
Wiams, former dean of Chicago City
f Junior College, and present Director
[of Instructional Materials, is moving
[up to the post of District Superin-
ttendent.
Book Review
I AUDIO VISUAL MATERIALS,
|thEIR nature and USE, by Wal
Iter Arno Wittich, Ph.D. and Charles
IFrancis Schuller Ph.D. (Second edition)
[670 pp., 248 illustrations and 14 color
[plates. Hari)er & Brothers, 49 E. 33rd
^Street, New York 16, N. V.
The new edition follows very closely
[the outline of the first, emphasizing
utilization of the principal media and
EdScreen & AV Guide — June, 1957
DUOLITE-gives dual protection
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When you look at 16mm projectors for your school,
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Duolite gives full DeVrylite quality projection on large
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Duolite ALSO gives TV-size projection, on its own
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You pay little, if any, more. The TSI Duolite is com-
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How is this possible?
Duolite has the 40-year- proved DeVrylite mechanism.
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Why not ask for a demonstration? Use of the coupon
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NAME
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CITY AND STATE..
281
offering many practical applications.
Notable is an even greater and more
discriminating use of illustrations; there
are many new pictures, and numerous
diagrams have been redrawn. .A greatly
increased and very effective use is made
of color where this makes a definite
added contribution to better imder-
standing. Pictures have generally been
updated; the steam locomotive is ban-
ished, maps measure distances in "jet
time," and space rockets now launch the
chapter on still projection. Banished
also are are obsolescent tools such as
wire and disc recorders for classroom
use, and equipment illustrations in-
clude very recent model changes and
such timely developments as magnetic
sound. The tackboard has been
merged into the treatment of study dis-
plays, and the chapter on teaching by
radio has become generalized as part
of ".Audio - Learning Experiences."
Television is treated only in its edu-
cational and commercial broadcast
aspect.
Textually there is little basic change,
the book remains a solid, authoritative,
thoroughly usable work for both class-
room and reference purposes. There is
a new introduction, a new preface,
numerous short new approaches to the
various chapters. Source lists have been
expanded and chapter bibliographies
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of stereo music. Many higfi fidelity recorded tapes, monaural
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Because tape-o-matic is a complete tape recorder, not just a
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are enriched by addition of consider-
ably more projected material.
The first edition was a fine useful
book, the second is even better, espe-
cially pictorially. Anyone interested in
textbook illustration and in flat pic-
tures generally may find it profitable
to compare the two editions picture for
picture to analyze the considerations
tliat mav have motivated the authors
in making the changes.
— \Vm. F. Knise
People in the News
NEW YORK, .April 25, 1957 - Helen
I'arkliurst, distinguished educator, child
psychologist and broadcaster, has been
appointed an officer in the Order of
Orange Nassau by royal decree of
Queen fuliana of The Netherlands, in
recognition of her founding the inter-
national Dalton Plan for education.
The insignia of the Order were pre-
sented to Miss Parkhurst today by Hu-
bert van Rijckevorsel, Consul General
of The Netherlands, at the Consulate
General in New York.
ANN .ARBOR, MICH., May 13-Dr.
Herman B. Wells, president of Indiana
University, was recently elected for a
five-xcar term to the Board of Direc-
tors of the Educational Television and
Radio Center. He began his service to
the University as a professor of busi-
ness and later served as dean of the
School of Business.
In addition to his work as an edu-
cational administrator. Dr. Wells has
served the V, S. Government on two
missions abroad. He was a member
with ministerial rank of the .Allied
Missions for Observation of the Greek
Elections and was the first advisor on
cultural affairs to the military governor
of the U. S. occupied zone of Germany.
The -Audio Visual Coordinators As-
sociation of Minnesota met at tlie
Lemmington Hotel, Minneapolis, Min-
nesota for its .Annual Spring meeting.
New officers were announced for
1957-58.
President -Robert Schultz, .Audio
Visual Director, Rochester Public
Schools.
Vice-President - E. Dudley Parsons,
Audio Visual Director, Minneapolis
Public Schools.
Secretary-Treasurer — Wesley J. F.
Grabow, .Audio-Visual Materials .Ad-
visor, University of Minnesota.
Plans are being made to host the
D.AVI convention in .April of 1958,
which will be headquartered in the
Lemmington Hotel, Minneapolis. The
committees already in action are plan-
ning manv unusual program events,
field trips, and inviting smorgasbord.
282
EdScreen & AV Guide — June, 1 957
editorial
TOO MUCH ENTHUSIASM
We think that Alexander J. Stoddard is letting
his enthusiasm for educational television carry him
beyond the bounds of good judgment. Without pre
viding any evidence or justification, he is telling the
American people that "no new elementary school
should be built today without a television studio
and closed circuit apparatus and connections for
telecasting to all parts of the building and play
spaces." That's going just too, too far at this stage
in the development of educational television !
Dr. Stoddard is one of the nation's most promi'
nent educators. He is the former Superintendent
of Schools from several cities including Los Angeles
and Philadelphia. He was for many years Chair'
man of NEA's Educational Policies Commission.
He now is apparently writing and speaking under
the sponsorship of the Fund for the Advancement
of Education. His words carry weight and author'
ity. We think he should be more careful with
^diem.
^f. We read and reTead Dr. Stoddard's brochure,
published by the Fund, "Schools for Tomorrow:
An Educator's Blueprint." We've heard him speak
on the same subject. He offers no blueprint, how'
ever, for what to do with closed circuit television
equipment. He makes no specific suggestions for
its use. He produces no evidence whatsoever to
justify the installation of such equipment. He just
tells you to put it in every school. Apparently he is
depending upon his fine reputation and his elo'
quence to persuade people.
We hope that people will not be persuaded that
way; and in saying this we hope we will not be
accused of being opposed to educational television.
We know as Dr. Stoddard does that "television is
a powerful means of communication." We know
that all over this country there is extensive experi'
mentation in the educational uses of television.
Schools and school systems are applying closed and
open circuit television to the solution of educational
problems. They're using both commercial and edu'
cational stations to transmit educational programs.
The educators of this country are seriously trying
to find the answers as to just how television can
best be used for education.
So far as we know, however, there is absolutely
nothing in the experience to date that would war'
rant the sweeping demand that a television studio
and closed circuit facilities be built into every new
elementary school.
It must be Dr. Stoddard's enthusiasm and feel'
ings that cause him to jump so far to his conclu'
sions. He should have read his own brochure more
carefully and thought about it. He would have read
on page 27 that it "is not definite or certain at the
present time" what part television can play in the
process of education. He would have read on page
43 a proposal calling for experimentation to deter'
mine how television can be used at the elementary
school level. He would have read on page 57 that
the final big question was whether or not the
schools could develop the potentialities of televi'
sion "to justify its widespread installation." In the
light of these uncertainties, and in the light of all
that we yet do not know about educational televi'
sion. Dr. Stoddard's conclusions just do not make
sense.
Many times we've heard Ralph Steetle of the
Joint Council on Educational Television declare
that educational television was such a great and
important idea that it would survive its enthusiasts.
We sincerely hope it will.
Paul C. Keeb
tdScreen !j AV Guide — June, 1957
283
Photos
Courtesy of
The Henry Ford
Museum,
Dearborn, Michigan
Producer-Writer Marion Corwell is shown as she opens her
own television program, "Window to the Past."
bringing LIVING AMERICAN HISTORY
to the ClASSROOM
by Marion E. Corwell
Television Coordinator — Henry Ford
Museum & Greenfield Village
Detroit area elementary students
are gaining a deeper appreciation of
their American heritage as a result of
a unique attempt to combine the fa-
cilities of the newest mass communica-
tions medium with the resources of
one of the country's outstanding
museimis.
At 2:30 every Tuesday afternoon
during the school year, teachers and
students, as well as many community
groups in the metropolitan area,
gather around their television receiv-
ers for a meaningful educational expe-
rience. What they see and hear during
the next fifteen minutes is a presenta-
tion of the Henry Ford Museuin and
Greenfield Village called Window to
the Past.
Planning of the series began in the
summer of 195.5 in anticipation of the
inauguration of Detroit's own educa-
tional station, WTVS. As a charter
member of the Detroit Educational
Television Foundation, coni])osed of
18 educational and cultural organiza-
tions in Detroit, the Museum, its offi-
cials felt, had a definite responsibility
to do its part in contributing to the
station's program schedule.
To formulate plans for the series, a
television committee was designated
composed of the director of education,
audio-visual coordinator, manager of
research and information, and the
television coordinator, who was ap-
pointed chairman. It was the responsi-
bility of this committee to determine
the general purpose and format of the
series, select the respective titles, and
decide the nature of the content, in-
tended audience, lengtli of each pres-
entation, and musical theme. After
reaching general agreement in regard
to the basic principles, policies, and
procedures, the committee was dis-
banded and the responsibility fell
upon the television coordinator for
the actual planning, writing, and pro-
ducing of the program series.
The VVindoiu to the Past programs
are designed especially for in-school
viewing and aimed particularly at ele-
mentary students in grades three
through six, although the content ap-
peals to a wide range of interests and
grade levels, as well as to adult view-
ers. Each program in the series fea-
tures a subject taken from our nation's
history. The individual programs are
not based upon specific imits of study
in the various conventional fields of
subject matter, but rather each is a
self-sufficient entity on a significant
topic in American history.
Basically, each telecast in the series
features the story teller who appears
on every program to tell the story of
what is on the other side of
the M'indow to the Past. The story
teller is aided by Museum resource
284
EdScreen & AV Cuicle — June, 1957
Lighting is explained to WTVS storyteller.
specialists. Museum objects, miniature
properties, film clips, and special ef-
fects. Through the use of a "magic
clock," viewers go back a century or
two and see events and conditions
typical of the .A.merica our forefathers
knew.
Objectives of the program series are
five-fold:
1. To present authentic, factual in-
formation in an interesting manner.
2. To make the study of American
history more meaningful.
3. To contribute to the building of
better citizens among tomorrow's
adults.
4. To expand the horizons of the
social studies curriculum by showing
the events and people who contrib-
uted to our nation's growth.
5. To share the .American history
collections of the Henry Ford Mu-
seum and Greenfield Village with an
ever-increasing number of teachers and
ludents.
In planning the series, it was neces-
ry to consider the educational na-
nre of the materials on display in
lie Museum and Village, and to de-
prmine the most effective way of
ilizing television to present these
aaterials. Since the Museum and
Village are primarily showcases of
.American history, it was natural that
the programs should be designed to
tell the story of .America's past, as
depicted in the Museum and Village
resources. Actually, the objectives of
the Museum and Village are included
in the objectives of the program
series — to show how Americans have
lived and worked, from early colonial
days to the recent past, and to tell
the story of their inventions and
accomplishments.
.\ny educator who has toured the
Museum and Village cannot fail to
EdScreen & AV Guide — June, 1957
realize the tremendous potential this
dual institution affords for television
program material. With over ninety
historic buildings which typify the
.America of yesteryear, the Village is a
natural setting for remote telecasts
and it has been used for this purpose
on four occasions by the national tele-
vision networks. But since the educa
tional telecasts are transmitted from
the WTVS studios, the early American
setting must be simulated in the tele
vision studio. Fortunately, the studio
acquired a rear-screen projection unit
soon after telecasting began, which has
enabled the creation of a complete
l)ackdrop with the use of a 4x5 posi-
tive slide. Usually, the slide is an ac-
tual photograph of a location in the
Village.
To contrast the present with the
past, each program opens with the
story teller in a contemporary setting
giving some background on the sub-
ject to be featured and setting the
scene for the day's trip into the past.
With the "magic clock" device, the
bridge of time imposes no problem
and any period in history can be vis-
ited. This element of drama brings
history to life, stimulating interest on
the part of the viewer.
Costumed "actors," who are actually
Museum staff members, portray the
roles of historical figures to be visited
by the story teller and her viewers.
\iake-up and wigs are used, when
necessary, for maintaining reality. Re-
hearsals are held at the Museum with
the properties to be used and then a
dress-rehearsal on-camera is held in
the studio each week immediately pre-
ceding the airing of the program.
Typical programs presented since
the series' inauguration in November
of 1955 are, "Pioneer Schools, Fhe
Toy Shop," "Lincoln's Speech at Get-
tysburg, Fhomas Edison," "The Vil-
lage Black.smith." ".American Folk
Dancing," "Spinning," "Weaving,"
"The Potter's Wheel," "Candlemak-
ing," "Keeping House the 1870 Way,"
".America's Postal System," "The Shoe
Shop," and "Glassblowing ..."
The programs have been kinescope-
recorded for rebroadcast and free-loan
to schools and educational groups
throughout the United States. Having
each show preserved on Kimm film has
also proved a tremendous help to the
jiroducer of the series in objectively
appraising and improving the produc-
tion quality and methods of presen-
tation.
{Continued on page 291)
Scene is set in a typical nineteenth century toyshop which is part
of the permanent exhibit at the Henry Ford Museum.
285
using
COLOR SLIDES
in SCHOOL
by David Dufty
Fulbright Exchange Teacher from
Australia
Editor's note: Mr. Dufty is presently teaching at the Bessemer High School.
Greensboro, North Carolina, but will return to his native Australia via
England, when school finishes at the end of May. His address is — 5 Tryon
St., Chatswood N.S.W., Australia. He was raised in Sydney and is a grad-
uate of Sydney University. At home, he teaches High School social studies
and uses 35mm color slides to illustrate his lessons.
I am a color slide fanatic. There
are a good many of us in Australia
and I guess there must be hundreds
of thousands in America. What 1
wonder is, how many of us are using
these slides in school with serious
educational intent? I would be de-
lighted to hear from people who are;
in fact a major aim in writing this
article is to sound out the possibili-
ties of a worldwide fellowship of
color crazy teachers, who would be
interested in exchanging 35mm slides
just as others exchange stamps, shells,
tape recordings, etc.
With that off my chest, let me pass
on for your consideration some of
what I have learned about this me-
dium in approximately nine years use
of color slides in secondary schools;
mainly in the teaching of social stud-
ies; especially world geography.
1. USES OF THE COLOR SLIDE.
A. The Slide as Entertainment.
"Here are a few color slides today,
class, which I took during the vaca-
tion. The order is a little mixed but
I think you'll enjoy them. No! No!
Not that way!"
I think most of us have met teach-
ers who use movies and other aids
in this way just to fill in a period
or for the relaxation of the class or
the teacher. It is a pity, however, to
see valuable tools of knowledge such
as the movie, and the color slide
used in such a wasteful way.
B. The Slide as Motivation.
When a really striking personal ex-
perience is related by the teacher the
pupils tend to pay attention. When
visual evidence is there, too, they
really take notice.
"Gee whiz, Mr. Paddlem, did vou
really take that picture?"
Of course he did. Effective modern
photography is within the talents of
any teacher who keeps his eyes open
and has learned one or two basic
techniques. In social studies the slide
can create interest in places, princi-
ples and problems. In English and
foreign languages it can be used to
stimulate written and oral expression.
In art it can be used as subject mat-
ter for drawing, for a record of paint-
ings or types of architecture, or if
time ran out on the field trip you can
show a slide of the spot the next day.
C. The Slide as a Source of Infor-
mation.
One wonders al)OMt the current
method of titling eadi frame of a
strip film. Ti\e method ap|>ears to
give away vital information which
could well be deduced by careful ob-
servation along the lines suggested in
the recent UNESCO publication
'"Handbook of Suggestions on the
Teaching of Geography." The "talkie"
film has a similar disatlvantage de-
rived from the very fact that it does
talk and that it frequently talks too
much and too quickly. The color
slide need not have these disadvan-
tages. For example, carefully taken
slides of typical mountain, plateau,
hill and plain scenery, can be used in
such a way that the pupil discovers
the difference himself. Strips and
slides have the educational advantage
that they can be \iewed for as
lengthy a time as the teacher requires,
whereas movies cannot be safely and
agreeably stopped too frequently. In
addition, slides can be arranged in the
exact order required by the teacher
and can be used for emphasis and con-
trast in various series; for example, the
same slide will be relevant in a series
on climate, one on soil, and on vege-
tation. Half a dozen slides at a suit-
able place in the lesson development
seem preferable to a long and not
always completely relevant movie film.
D. The Slide as a Means of Revision
and Testing.
The lack of titling of the color
slide is again an advantage, for where
work is being revised each pupil may
then give an account of the features
shown. With sufficient light provided
for writing the slide can be also used
for a written test. Following a field
trip in geography or biology, slides
taken by teacher or pupils could be
shown and used for follow-up pur-
poses. This could be tied in with
the work of the school camera club
since development of color film is
now possible by the amateur.
2. Some Problems and Limitations of
the Color Slide.
The UNESCO handbook, which I
mentioned earlier, says the aim of
geography is to aid pupils to
"imagine accurately the conditions of
the great world stage." Slides would
be ideal for doing this, but the diffi-
culty is to obtain those that are rep-
resentative. I have a handful of
slides of South America, but when
I show them to my pupils they judge
the whole of the country by my few
not very typical photos. Commercial
slides are rather expensive as are
strip films in color, and currency is
often a problem when one is buying
outside of the nation. So I return to
my hobby-horse of an exchange
scheme, whereby I could exchange
some slides of kangaroos and Aus-
trailian deserts for slides of llamas
and Argentine pampas.
Where teachers have technical dif-
ficulties, it might be possible to hold
summer school courses on educational
photography. Again I probably just
haven't heard of them. Some com-
mercial firms might, perhaps, have
useful publications written for teach-
ers on how to take good color pictures
for school use. In regard to projection
it has been my experience that a large
vivid picture, in a well darkened
room, is desirable in this cinemascopic
age in order to command all the at-
tention of the pupil and give him
such a sense of reality that he indeed
feels he is a participant in the drama
taking place on that part of the world
stage which he is viewing.
Perhaps I am not a true fanatic. I
don't wish to imply that the color
slide is an educational panacea or a
substitute for teaching, but if used
wisely ... I believe that it merits a
more prominent place among the
"tools of the trade" of the modern
teacher.
286
EdScreen & AV Guide — June, 1957
Producing
I. A-V
Materials
I
in
School
Systems
by
Jerrold E. Kemp
Editor's note: This is the second and last
part of the two-part series, presented by
Mr. Kemp, on AV production in central
departments of school systems and in indi-
vidual schools.
C:hildren learn while they do. Here their teacher instruas
them in mounting story-telling pictures for display and
use in their studies.
The audio-visual field is expanding
in many directions. For example, not
only are commercially prepared ma-
terials finding wider distribution and
subsequently greater use, but also
increasing interest is being shown in
the local production of materials in
school systems for specific purposes.
Recently this growing importance for
local audio-visual production was rec-
ognized by the Department of Audio-
Visual Instruction of the NEA which
devoted one day of its 1957 conven-
tion to the theme "Meeting Local
Needs Through Local Production."
In order to determine the extent of
this expansion and the increasing in-
terest in the local production aspect
of audio-visual programs, the writer
conducted a nation - wide survey of
school systems active in audio-visual
production work, and then made case
studies of nine midwest school systems
with outstanding programs. He foimd
widespread interest in local produc-
tion and patterns of activity develop-
ing which foretell further expansion
in this phase of school system audio-
visual programs.
In a recent article^ the findings,
concerning one aspect of this study,
namely the production activity taking
place in central audio-visual depart-
ments, were reported. It is the pur-
pose of the present article to discuss
another phase of this study — the ex-
tent of local production activities in
individual schools — and to point out
some of the contributions such activi-
ties are making to school programs.
Purposes Served
.'Vs indicated, the production of
audio-visual materials in school sys-
tems can take place on two levels.
.Materials having broad general uses
frequently are prepared in the central
audio-visual department, while mate-
■See Educalional Scrrrn, May, 1957. p. 2.M "Pro-
ducing Audiovisual Materials in School Systems."
EdScreen & AV Guide — June, 1 957
rials designed to meet specific needs
of a principal, his teachers, and their
pupils best can be produced in the
school itself.
In schools, materials are prepared
primarily for classroom use by teach-
ers who have found the need for a
greater variety of up-to-date teaching
materials with which to motivate and
to challenge pupils, as well as a greater
desire to relate class activities to
things, places, or situations in the
community. ."^Iso, frequently there is
a need for converting one form of in-
structional material into another for
greater or more flexible use; i.e., a
diagram in a book may be converted
into a transparency so that it may be
projected and viewed by the whole
clajis while being discussed by the'
teacher or by a student making a
report.
For many principals, good public
relations between the school and its
community frequently are maintained
287
by keeping the public informed of
contemplated changes in the school's
program, regular and special school
activities, and problems which are im-
portant to both the school and the
community. Often locally produced
audio-visual materials effectively serve
one or more of these public relations
purposes. A set of two-by-two color
slides on the school's educational guid-
ance program, used by a dean or
guidance counselor at a PTA meeting,
not only enriches and gives greater
meaning to an otherwise verbal pres-
entation, but may also provide par-
ents with easily understood informa-
tion which helps them make plans
with their children for further educa-
tion.
Certain visual materials, prepared
in schools, are also important to such
projects as the school newspaper and
yearbook and may serve as photo-
graphic records of school activities and
of personalities for administrative use.
When students participate in prepar-
ing materials certain accepted educa-
tional goals may be met. These in-
clude opportunities for developing
leadership, cooperation, responsibility,
initiative, and vocational and avoca-
tional interests.
Materials for Production
The variety of audio-visual mate-
rials prepared in schools is very simi-
lar to that produced in the central
audio-visual department of a school
system. Here also, needs, available
equipment, and the competencies of
those interested in production deter-
mine the particular materials which
are given attention.
The preparation of two-by-two color
slides receives great attention since
many schools and a large number of
teachers possess 35 millimeter cameras.
Slide sets are prepared on school and
class activities, community resources,
and items of local history. Teachers
and pupils bring to school visual re-
ports on vacation trips to share with
each other. Science teachers, as well as
others, copy printed or pictorial ma-
terials and build collections of slides
which permit them to individualize
and better adapt their instruction to
their particular class needs. There is
also a growing interest in making rec-
ords, in the form of slides, of out-
standing exhibits, bulletin board dis-
plays, and student projects for future
reference. As term projects, many
classes (including elementary school
groups) prepare materials for slides or
a filmstrip and frequently the audio-
visual director of the school system,
or a staff member, cooperates by mak-
ing the slides which are used in class
along with tape-recorded narration.
Because of the needs of school news-
papers and yearbooks, a great deal of
attention is given to black and white
photographs. In many schools the re-
sponsibility for providing pictures is
assumed by students in photography
or journalism classes or clubs. A prin-
cipal, an audio-visual coordinator, or
Teacher completes a copy on polaroid film. When removed
from the camera the transparency is ready for mounting
and projection.
288
frequently a science teacher, with an
interest in photography, may be re-
sponsible for taking publicity pictures
for the school. In some situations, in
order to relieve the professional per-
son from routine darkroom work, the
exposed negatives are developed and
])rints are made by local commercial
photographic services.
A significant development in school
audio-visual programs is the growing
use being made of overhead projec-
tors. Since this projector requires that
a teacher develop materials to suit his
own approach to his subject and to
class needs, transparencies for use with
the projector must be produced lo-
cally. Some teachers use diazo films
(nonphotographic film processed in
ammonia fumes), while others find
that high contrast films are suitable
for their purposes.
Motion pictures have been produced
in many schools. Initially, this seems
somewhat surprising in view of the
need for expensive equipment, the
cost of materials, and the time re-
quired for those wlio participate, but
in almost every instance locally pre-
pared films serve definite and con-
tinuing needs. Secondary schools
produce orientation films for new stu-
dents while, with the cooperation of
the audio-visual director and persons
frotn the community, films are made
on special school activities and pro-
grams, even in elementary schools.
The athletic departments of high
schools sponsor films on football
games and other events. Some experi-
mental studies have pointed out the
value of combining film production
with regular class activities, especially
in science and social studies, but as yet
the extent of this activity seems lim-
ited.
Smaller school systems that operate
FM radio stations frequently set up
broadcast studios in the local high
school and students operate the sta-
tion under the direction of an inter-
ested teacher (often the audio-visual
coordinator). Even in large school sys-
tems radio classes from each high
school assist in the technical operation
of the station as well as in writing
scripts and performing on shows.
Many audio-visual directors encourage
elementary classes to plan and present
their own live or recorded programs.
Television programs, usually of a pub-
lic relations nature, also are produced
with the cooperation of school groups.
A new trend is noted in one phase
of local production activity in schools.
Encouragement is being given and
interest is being shown in the prepa-
ration of inexpensive materials by
teachers and by older students, under
teacher direction. These materials in-
clude mounting free and inexpensive
EdScreen & AV Guide — June, 1 957
Design for workroom by Harvey Frye, Indiana University,
shows suggested area for AV producUon in schools: gen-
eral workroom, photographic darkroom and storeroom.
^pictorial materials for better display,
storage, and greater classroom use:
preparing charts and posters, using
semiprofessional lettering, drawing,
and coloring techniques; using simple
photography to make copies of mate-
rials for display or projection; and
employing all of these techniques for
exhibits and bulletin board displays.
The enthusiasm and industry with
which many teachers have applied
some or all of these skills to produce
their own inexpensive teaching mate-
rials is quite remarkable.
Facilities and Equipment
School facilities for production work
are generally limited to small dark-
rooms, but there is a growing interest
to provide a suitable workroom for
the various forms of inexpensive pro-
duction previously noted. ."Xudio-visual
directors and principals find that
teachers naturally are more interested
in making materials if facilities and
equipment are easily available. Space
is being found in older buildings and
provision is being made in many
newer buildings for workrooms (15x
20 feet) and darkrooms (5x8 feet).
Equipment for photography consists
of 35 millimeter cameras, larger press-
type cameras for copying as well as
for regular picture-taking, and neces-
sary darkroom equipment, including
a photographic enlarger. Sixteen milli-
meter motion picture cameras are pos-
sessed by some schools, but frequently
the central audio-visual department
makes one or more cameras available
for school use. Equipment for inex-
pensive production includes a dry
mount press for picture - mounting,
equipment for mounting large charts
and maps, and lettering guides and
mechanical devices for poster and dis-
play work.
Personnel Engaged in
Production
.As one part of the survey conducted
on local production activities, case
studies were made in a number of
school systems. The author visited
with administrators, supervisors,
audio-visual personnel, principals, and
teachers. Most persons interviewed ex-
pressed an interest in production
work, but only those who directly had
engaged in making some of their own
materials were really enthusiastic and
realized the po,ssibilities inherent in
these activities and the resulting mate-
rials for improved teaching and other
communications purposes.
The extent to which the faculty and
the students in a school engage in
production work often depends on
the interest of the principal and his
recognition of the values of these ac-
tivities in the school program. School
system audio-visual directors, through
demonstrations and their own use of
locally prepared materials, make prin-
cipals aware of this area and so may
gain their support. .Mso demonstra-
tions and in - service workshops for
teachers indirectly interest principals
in supporting production activity and
making necessary funds available. A
number of principals, especially those
with a hobby interest in photography,
prepare their own materials. These
mainly concern school activities for
public relations.
Many school audio-visual coordina-
tors are interested in photography
and this leads them into the produc-
tion of materials. Motion picture pro-
duction within a .school is often
directed by the coordinator and he
may be assisted by other teachers and
students. Some school system audio-
visual directors conduct in - service
courses in production and school co-
ordinators are encouraged to partici-
pate in this training. In turn, they can
instruct and assist their own teachers
in various types of production work.
Teachers in both elementary and
secondary schools engage in produc-
tion activities. For some, production
is limited to mounting pictures for
display and then use with children in
story-telling situations, while others
prepare color slides for presenting ab-
stract concepts and information on
local topics to their classes. The most
frequently mentioned obstacle to
teacher participation in production
work is finding time to devote to the
activity. Unfortunately those active in
production often must do their work
outside normal school hours; but for
many teachers the returns for their
efforts, in the form of improved teach-
ing efficiency, satisfaction gained from
the accomplishment of creating mate-
rials and then sharing them with their
students, and student participation
tend to minimize the time factor as a
serious deterrent. Teachers mention
that while planning materials for pro-
duction they often gain greater in-
sight into their subjects. Also, audio-
visual directors note that teachers who
prepare their own materials develop
greater skills in the utilization of all
materials and also become more ap-
preciative and critical of other instruc-
tional materials.
Pupil participation in production
work also may be limited or extensive.
Earlier in this article some educational
goals for students were noted, which
in part may be realized through par-
ticipation in production work and
thus tend to encourage greater activity
for many boys and girls. Children
work with teachers in preparing ma-
terials for class use; or under the di-
rection of the audio-visual coordinator
and special activity teachers, they pre-
pare materials for school-wide or com-
munity use. Older students relieve
teachers of much of the routine in-
volved in mounting pictures and in
darkroom work, while some audio- ■
visual or photography groups provide
production services for teachers which
include the preparation of needed
slides, photographs, and other visual
materials.
And the Future . . .
Local audio-visual production prob-
ably started when an enterprising
teacher first used a blackboard in a
classroom. That teacher, in a sense,
was attempting to individualize his
manner of communicating ideas and
information to his pupils. Since that
day we have seen local production
{Continued on page 291)
EdScreen & AV Guide — June, 1957
289
Siide ^JfCz^kn^ ^<i S^i^
hy Bruce A. Lloyd
When children are
photographed in action,
they should understand
why the pictures are
being tal<en so the ac-
tion will be as natural
as possible. Showing
them actively taking
part in a project is of
interest to other classes
and to parents as well
when special programs
are presented for them.
Have you ever wished that you
could show your favorite pictures of
classroom activities without using the
cumbersome opaque projector? Have
you found it difficult to show pictures
to large audiences? Have you found
that showing small pictures to small
groups of children takes too much
time and not all children get a good
look at the pictures?
If you have ever been faced with
these problems then you will be
happy to learn that you can avoid
them by making and showing your
own slides. Slides offer the advantage
of ease of showing and storing plus
ease of handling. Slide making offers
the further advantage of being as sim-
ple and easy as picture making. The
most inexperienced amateur photog-
rapher can make his own slides.
All that you have to do is make
exposures with a 35mm camera, de-
■ velop the negative, make prints on
fine-grain positive film, develop this
film and mount in 2 x 2 slide mounts
and you are ready to show your own
slides. That's easy enough, isn't it?
Perhaps it seems like a waste of
time and a lot of trouble to make
your own slides, but there are a num-
ber of good reasons for making them.
When children see themselves on
the screen it helps them relive the
learning situation that took place.
Children learn to cooperate be-
cause they are working together for
a purpose.
Slides are an excellent means of
showing parents some of the school
or classroom activities in which their
children have participated.
Slides may also be used as a teach-
ing and motivating device.
They may further be used to help
orient new teachers both as to show-
ing some of the classroom and school
activities that have been done and
how those activities were accom-
plished.
Equipment and Materials. Surpris-
ingly enough only a 35 mm camera,
tripod, and exposure meter are all
that is needed to make your own slides
if you wish to forego the satisfaction
of doing it yourself. On the other
hand, to make them yourself all that
you need add to tlie above list is an
inexpensive darkroom outfit.
In making our slides the following
equipment and materials were used:
1 . A 35 mm camera
2. A tripod
3. An exposure meter
4. A contact printer
5. Fine grain positive film and nega-
tive film
6. Film processing chemicals and
developing tank
7. 2x2 slide mounts for 35mm
slides
Steps in Slide Making. In order to
obtain a really good photographic rec-
ord of any classroom activity the fol-
lowing steps are suggested:
1. Preparing the children for pic-
ture taking.
2. Taking the pictures.
3. Processing the negative.
4. Printing, processing, and mount-
ing the slides.
Preparing the Children. The chil-
dren should understand why pictures
are being taken so that the action
shown will be as natural as possible.
One reason for photographing a class-
room activity may be to help augment
a regular program for parents. The
slides can show the various steps of
the activity in which the children par-
ticipated. Another reason for photo-
graphing tlie activity may be to show
other classrooms what one room has
done. In any case the purpose should
be made clear to the children.
Taking the Pictures. Pictures in the
290
EdScreen & AV Guide — June, 1 957
classroom can be taken by using
either flash or time exposure. Flash is
most convenient because it does not
interrupt the children in their work.
A time exposure is recommended, how-
ever, because it produces more even
lighting of the subject.
The pictures that are taken should
show the children doing something.
Not too many children should appear
in each picture. Ideally, the pictures
taken should show the various phases
of the activity, step by step, from be-
ginning to end.
Processing the Negative. Have the
film developed at any reliable photo-
graphic dealer or develop it yourself
according to the manufacturer's rec-
ommendations.
Printing, Processing, and Mounting
the Slides. Any good film processor
will make black and white slides from
your 35mm negatives, but it is much
cheaper to do it yourself. Also, if you
process your own slides you can make
them the way you want them.
The first step in making the posi-
tive is to print it. This is done ex-
actly as in making paper prints. An
ordinary printing frame is sufficient
in this step, but it is more convenient
to use a contact printer.
In the darkroom place the 35mm
negative strip in position on the print
frame or contact printer. Be sure that
the emulsions side of the negative is
up or facing you. Then place a small
piece of fine grain positive film,
emulsion side down over a frame of
the negative. Line up the sprocket
holes in both pieces of film. Close the
lid of the printer and expose to light
for about one second. Remove the
positive film from the printer and de-
velop it.
In processing or developing the
positive film it is recommended that
the developer used be of high con-
trast such as Kodak D 11. Dilute the
developer as follows: one part D 1 1 to
two parts water. Develop the positive
by inspection until the image shows
through the film base. The time will
vary from five to ten minutes. The
emulsion side will appear quite dark.
.After development for the recom-
mended time place the positive in a
short-stop bath for fifteen seconds and
then in the hypo or fixer. .After a
minute or two the film will be clear.
Turn on the white light (after check-
ing to see that all film is covered) and
inspect the positive. It should be dark
enough to show detail, but thin
enough so that light will pass through
it. If the slide is too dense the pro-
jected image will not show up well
on the screen.
There is no cut-and-dried exposure-
development formula that will assure
perfect positive slides. Experimenta-
tion with exposure and development
times is the only sure way to get the
results that you want.
When the positive slides have been
completely processed mount them in
slide mounts and they are ready for
projection.
With a little practice it soon be-
comes easy to make fine positive
slides; slides that you will be proud
to show. Try making your own slides.
The satisfaction of having made them
yourself is its own rich reward. Try
it, and then you can tell others that
slide making is easy.
Here is all the equipment you will need to enjoy
the fun of making your own slides. Full list of
items is given on the facing page.
Living American History
(Continued frotn page 285)
Teachers and students have been
enthusiastic in their reception of
the Window to the Past series. Dis-
cussions following the telecasts indi-
cate that the material presented was
meaningful and teachers have reported
that students will often refer to some-
thing seen on a program, sometimes
even weeks after it has been viewed.
Recently, third grade students at
Lafayette school in suburban Detroit's
Lincoln Park were asked to take pen-
cil and paper to the auditorium in
the event they would like to jot down
some notes to remember while watch-
ing a Window to the Past program.
The sketches of period furniture
drawn by these eight-year-old students
from scenes in the program were re-
markably accurate and were evidence
that the material presented was under-
stood and remembered.
"Combining a happy balance of en-
tertainment with education to make an
interesting, yet educationally worth-
while program, is a challenge," accord-
ing to the Museum and Village Execu-
tive Director, Dr. Donald A. Shelley.
"Window to the Past is an experiment
in utilizing this combination, which we
feel has proved successful."
Producing AV Materials
(Continued from page 289)
activities develop and slowly become
an essential part of our educational
programs.
For some school administrators, su-
pervisors, and teachers these ideas and
activities are still beyond their grasp,
but their number is becoming smaller
and smaller as they realize the unique
contributions that local production
can make to the improvement of in-
struction. The point has now been
reached at which a teacher can use a
camera to record a scene or activity
and immediately have a slide for pro-
jection, without time or expense for
further processing. Similar develop-
ments can be expected in other areas
of production. The success of local
educational television will be depend-
ent to a large extent upon the local
production of visual materials.
In the future, we will see greater
reliance upon local production activi-
ties to fit specific local needs — in the
classroom, the school, and school-com-
munity relations. Each teacher will
adapt techniques of local production
to help in solving her own teaching
problems and to serve her own in-
structional needs, and will, surprising
enough, find more time available for
teaching a greater number of topics
more effectively.
L
EdScreen & AV Guide — June, 1957
291
Shakespeare's Matljeth be-
came more tangible and
much more interesting to
the students of English
Literature, when assisted
by a short fihii of the
play, a tape recording of
the actors and a comic
bock production of "Mac-
beth" to clarify the plot
and order of events.
Photo by
Major Ragland
SEEING ENGLISH
by Mr8. Elizabeth Miller
IT TAKES some doing in these times
of rapid advancement and changing
needs to keep students vitally con-
cerned with those "required" subjects
at the high school level. English,
which has been a "required" subject
since the first day of school, seems to
take top honors in this group. Audio-
visual material has proved a medium
in my English classes that has helped
remove monotony and stimulate inter-
est. Above all else, it has helped
focus attention on common designs
and experience with a result of ac-
complishment for all, regardless of
ability.
One of our most commonly used
visual-aids is the film. How better can
one study the English and American
novel than with a full-length film
based on "Jane Eyre" or "The Tale
of Two Cities."
Another field is in the strictly
audio department — tape recordings.
We have made use of short films on
Shakespeare and on "Macbeth," but to
have the privilege of hearing the en-
tire production of "Macbeth" with
such actors as Judith Anderson and
Maurice Evans added greatly to our
appreciation of the drama. In this
same study the class used a comic
book production of "Macbeth" to help
understand the plot and fix the order
of events in mind. The authentic or-
ganization of the comic book makes
it a good reference source for all
level students.
The core curriculum is not the plan
of organization for St. Helen's High
School, but the theory of this plan
has been the basis for development of
some of our visual aids activities.
Through student work we have devel-
oped a time chart integrating knowl-
edge of events from history with
events in literature. By combining an
outline map of the United States and
name pendants, we have associated
authors geographically. Since all three
things are dependent upon each other
a better recognition of literature's
place in our lives has been established.
One student's contribution is a modi-
fied cartoon of map, list of authors,
and figures representing titles.
An excellent source of pictures for
mounting has been made available to
English literature teachers this year
through the illustrated story on Sir
Winston Churchill's "History of the
English Speaking Peoples" as pub-
lished by Life magazine. First show-
ing these pictures with the opaque
projector and then using them on a
bulletin board helps to add reality
to the English history which must
supplement the English literature to
give it reason and meaning.
The flannel board can have a def-
inite place in the understanding of
origin of the English language; for
instance, I have in mind a large map
of England on flannel with name
plates of invading peoples that can be
added and moved as time advances.
Reading, seeing a movie on this, and
using the flannel board for recreating
the steps gives a three-way experience
that is pleasant and lasting.
After completing the study of the
growth of .American literature the
class quickly recognized the weakest
point of their experience — the ac-
curate linking of author with title.
So as to strengthen this point in
their learning we prepared the good
old flash-card type of thing and did
some class competition in matching
on the bulletin board. This is us-
ually considered strictly an elemen-
tary approach, and yet, as long as we
do not allow the activity with the
cards to continue too long, the class
participates, competes, learns and has
a variation in its usual procedure.
We have used records for the me-
dium of studying folk literature. This
is more appealing to the student if a
current favorite among the artists can
be introduced. So as not to be inter-
rupting the playing, we list the titles
on the board which makes for more
undivided attention.
There is no limit to the amount of
audio-visual experiences that can be
used for teaching English literature
and grammar, too. I feel quite sure
my students are happier in their
study with this added type of learning.
292
EdScreen & AV Guide — June, 1 957
GOLDEN REEL
Highlights of the
AWARD WINNERS AMERICA FILM ASSEMBLY, 1957
I
Citizenship and Government: The Big
City (Entrant and Producer: Cliarles
Guggenheim & Associates, Inc.; Spon-
sor: Mayor Raymond R. Tucker; Dis-
tributor: Chorles Guggenheim & Asso-
ciates, Inc.)
Education: A Desk For Billie (Entrant,
Sponsor, and Distributor: National
Education Association and Affiliated
State Education Associations; Producer:
Agrafilms, Inc.)
Junior and Senior High School (Natural
Sciences, etc.) : Village of Spain (En-
trant, Producer, Distributor: Churchill-
Wexler Film Productions)
Junior and Senior High School (Art and
Crafts, etc. ) : Indian Artist of The
Southwest (Entrant and Producer:
Cine' 937 Productions; Distributor:
Coast Visual Education)
Preschool Through Intermediate Class-
room: Gallant Little Tailor (Entrant
and Distributor: Contemporary Films,
Inc.; Producer: Primrose Productions)
The Hot Rod flandicap (Entrant and
Sponsor: Richfield Oil Corporation;
Producer: Hal Roach Studios; Distribu-
tor: United Artists, Stanley Warner,
Southside Theatres, Metropolitan, Pat
Potterson Productions)
Recreation: A Place For Growing (En-
trant and Producer: Campus Film Pro-
ductions, Inc; Sponsor ond Distributor:
Boys' Clubs of America, Inc.)
Economics: Your Share In Tomorrow
(Entrant: Knickerbocker Productions,
Inc.; Producers: Knickerbocker Pro-
ductions, Inc. and International Film
Foundation, Inc.; Sponsor: The New
York Stock Exchange; Distributor:
Modern Talking Picture Service, Inc.)
Business: Outside That Envelope (En-
trant ond Producer: Parthenon Pic-
tures; Sponsor: Connecticut General
Life Insurance Company)
Industrial Processes: The Next Ten (En-
tront and Producer: Parthenon Pic-
tures; Sponsor: Kaiser Aluminum &
Chemical Company; Distributor: Mod-
ern Talking Picture Service, Inc.)
Industrial Training: The First Five Min-
utes (Entrant and Sponsor: The Na-
tional Board of Fire Underwriters; Pro-
ducer: Audio Productions, Inc.; Dis-
tributor: Bureau of Communication
Research, Inc.)
Institutional Promotion: Even For One
(Entrant and Producer: Dynamic
Films, Inc.; Sponsor and Distributor:
American Medical Association)
Naturol Resources: Fish Spoilage Control
(Entrant, Producer and Distributor:
National Film Board of Canada; Spon-
sor: Canadian Government Fisheries
Department)
Soles and Promotion: Through The Look-
ing Glass (Entrant and Producer:
Transfilm Incorporated; Sponsor ond
Distributor: Tube Department, General
Electric Company)
Avont-Gorde and Experimental: A Short
Vision (Entrant and Distributor: Bran-
don Films, Inc.; Producer: George K.
Arthur I
Features: The Great Adventure (Entrant
and Distributor: Louis de Rochemont
Associates Film Library; Producer:
Arne Sucksdorff)
The Fourth American Film Assembly, Golden Reel Competition and Sound Slidefilm
Conference, drew a record attendance of more than 1200 film enthusiasts to New York's
Statler Hotel from April 22-26. A total of 258 films were on the program, for which
72 awards were mode. Entries totaled olmost 400; many were eliminated in regional
pre-screenings. Sound slidefilms entered were 70, programmed 54, awards 13. More
than $10,000 was spent on entering the films and slidefilms; this year's increase in
entry fee to $25.00 did not prevent publishers and sponsors from submitting their
products for competitive judging. An estimated $6 million was the production cost of
the films screened.
RICHLY DESERVED AWARD"
U.P. Pholo
Helen Keller (right) received her Golden Reel from Nancy Hamilton who pro-
ducer the 1 6mm film "Helen Keller In Her Story," and H. A. Tollefson, Presi-
dent of the Film Council of America, at the fourth Annual American Film As-
sembly. The film is distributed by Louis de Rochemont Associates, 35 West
45th St., New York 19.
Human Relations: Helen Keller In Her
Story (Entrant and Distributor: Louis
de Rochemont Associates Film Library;
Producer: Nancy Hamilton)
International Understanding: Report
From Africa Part 1 (Entrant and Dis-
tributor: McGraw-Hill Text-Film De-
partment; Producer: Edward R. Mur-
row and Fred W. Friendly)
Literary, Musical and Theatrical Arts:
The Bespoke Overcoat (Entrant and
Distributor: Brandon Films, Inc.; Pro-
ducer: Remus Productions)
Religion and Ethics: Broken Mask: (En-
trant and Distributor: Broadcasting
and Film Commission of the National
Council of Churches; Producer: Nos-
sour Studios; Sponsor: Joint Commis-
sion on Missionary Educotion of the
Notional Council of Churches)
Visual Arts: The London of William Ho-
garth (Entrant, Producer and Distribu-
tor: Bornard-Cornwell Films)
Health and Hygiene: To Your Health
(Entront and Distributor: Center for
Moss Communication of Columbia Uni-
versity Press; Producer: Philip Stapp;
Sponsor: World Health Organization)
Medical Sciences: Dynamics of the Tu-
bercle (Entront and Producer: Kansas
University School of Medicine; Sponsor
and Distributor: Pfizer Laboratories)
SOUND SLIDEFILM AWARDS
Education: Voice Expression (Entrant,
Producer: Pilot Productions, Inc.;
Sponsor: S.P.E.B.S.Q.S.A., Inc.)
Soles and Soles Promotion: A Story of
Lutheran Brotherhood (Entrant, Pro-
ducer: Colburn Film Services, Inc.;
Sponsor: Lutheran Brotherhood Life
Insurance Society.)
Sales Training: Sell A Mental Concept
(Entrant: Empire Sales Training Cen-
ter, Inc.; Producer: Filmfax Produc-
tions)
Supervisory Relations and Industrial
Training: Examining The Will To
Work (Entrant, Producer: Henry
Strauss & Co., Inc.; Sponsor: Esso
Standard Oil)
Religion: Shepherds Out In The Field
(Entront, Producer: Society for Visual
Education, Inc.)
EdScreen & AV Guide — June, 1957
293
The world's largest producer of educational films
in the 12 month period-October, 1956 through September, 1957 —
Coronet Films will have completed sixty-six new and outstanding edu-
cational motion pictures. Each film on this huge production schedule has
been produced under Coronet's control every step of the way — at the
initial planning stage, during the script-writing, when working with
skilled educational collaborators, while shooting and editing the films,
and when the finished prints are being prepared. These vigilant produc-
tion standards have also held true for the 655 other motion pictures
produced by Coronet since it began making teaching films. The result —
leaching films of the highest caliber, integrated into a long -range,
carefully planned educational program ... the largest of its kind in
the world.
new fiims for this year are listed by grade level on the next page. Each is offered in color or black-and-white and
21 FILMS FOR THE
PRIMARY GRADES
Beginning Responsibility: Being on Time. The
importance of being on time and how to do something
about it.
Beginning Responsibility: Other People's
Things. Builds positive attitudes about respect for
the property of other people.
'The Big Sun and Our Earth. How the sun affects
the earth — why we have night and day and hov» the
sun gives us light and heat.
A Boy of the Netherlands. A language arts film
which will create interest in old and new Holland.
'Bushy, the Squirrel: Background for Read-
ing and Expression. The story of Stevie's friend-
ship with a squirrel will stimulate reading and story-
telling about this animal.
Fairness for Beginners. Ways of being fair that
make a happy classroom.
How Birds Help Us. Jack's observations convert
him from believing that birds are pests to awareness
of the many ways they help and please us.
How Insects Help Us. Bill finds
that insects have many uses —
why, even the grasshoppers he
uses for fishing bait are useful.
How Trees Help Us. How trees
help us by supplying lumber, food
and materials for things we make.
How Water Helps Us. The major uses of water
and how it helps man, plants and animals.
How Weather Helps Us. The way that weather
affects man, plants, and animals, reviewing the
weather that accompanies the changing seasons.
Kindness to Others. When Sam is ill, his class-
males remember his kindness and begin to learn
something of its meaning and importance.
Lands ond Waters of Our Earth. The various
land and water forms shown help the pupil under-
stand the relationships among them.
Let's Measure: Ounces,
Pounds, ond Tons. A graphic
demonstration which clarifies the
relationships among measures.
Let's Measure: Pints, Quarts,
and Gallons. Standard liquid
measures have basic relationships
and symbols of their own.
Summer is on Adventure. This film shows the
major features and activities of summertime.
The Truck Farm. Life on a truck farm — the work
done on it, what the farm produces, and where the
products go when harvested.
We Explore the Woodland. An exciting explora-
tion in the woods — trees, wild flowers, small animals,
colorful birds, insects, and wild fruit.
Where Does Our Food Come From? From the
men who deliver products to the store in which
Dickie works, he learns the sources of our food.
Woolly, the Lamb: Background for Reading
and Expression. A tender story of a lonely little
lamb who looks for a playmate and finally finds one.
21 FILMS FOR THE
INTERMEDIATE GRADES
Adaptations of Plants and Animals. (1'^ reels).
Selective views and directed observation of various
forms of life, leading to understanding of the prin-
ciples of adaptation.
Amphibians. The life of frogs, toads, and sala-
manders, showing the characteristics they share and
the differences among them.
'Animals with Backbones. The structural dif-
ferences between vertebrates and invertebrates are
shown by means of living examples and illustrations.
Audubon and the Birds of America. (IV2 reels).
The life work of a great "American Woodsman."
Australia: The Land and the People.
(1V2 reels). The climate of the Australian continent
and its major economic activities.
Bicycle Safety Skills. The performance techniques,
traffic rules and procedures and bicycle inspection
practices that make safe cyclers.
Boy of Renaissance Italy.
Filmed in Italy, this is the story
of Niccolo who goes to Florence
to become an apprentice artist.
'The Boyhood of George
Washington. The formative
years of Washington held experi-
ences which later uniquely
equipped him for leadership.
Courtesy at School. Jerry learns that being cour-
teous helps him to enjoy his work and play more.
Fossils: Clues to Prehistoric Times. The exciting
story of fossils — where they are found, how they
were formed, and what they tell us about the past.
Indonesia: The Land and the People.
{f',4 reels). A survey of the geography and history
of a rich island republic.
inventions in America's Growth (1750-1850).
The inventions which met the needs of a growing
America — the steam engine, locomotive, telegraph,
cotton gin, and others.
Inventions in America's Growth (1850-1910).
The inventions which allowed men to live comfort-
ably in huge, concentrated urban populations — the
automobile, telephone, electric lamp, and others.
'Ireland: The Land and the People. Economic
activities, the political division of the island into
north and south, and new industrial developments.
'Life of a Philippine Family. The simple life of a
village family illustrates the means by which rural
Philippine people meet their needs.
Life of a Primitive People
(Africa). (lU reels). A primitive
tribe in Africa today shows a way
of life paralleling that of man in
prehistoric times.
'The Philippines: Gateway
to the For East. The past, pres-
ent and future growth of a repub-
lic with interests similar to those of the U. S.
Southeast Asio: Lands and Peoples. (1'.'4 reels).
A review of economic and human resources of four
countries — Burma, Thailand, Malaya and Indochina.
The Soviet Union: The Land and the People.
(IV2 reels) (B&W only). A view of the economics
and geography of the world's largest country.
The Story of Citrus Fruits. The growth of citrus
seedlings, the care of of trees, and how fruits are har-
vested, processed, canned, and frozen.
Understanding Fire (Exploring Science).
The characteristics and uses of fire— and its three
requirements: oxygen, fuel, and heat.
Understanding Our Earth: How Its Surface
Changes. A visual presentation of the forces which
build up and wear away the earth's surface.
22 FILMS FOR JUNIOR &
SENIOR HIGH SCHOOLS
American Literature: The Westward Move-
ment. The people and themes of the westward move-
ment as a source for writers from 1800 to today.
The Ancient Orient: The Far East. IIU reels).
An unusually rich film on the growth of the early
civilization of China, Japan, and India.
@
'Behavior in Animals and Plants. Clear defini-
tion and illustration of tropism, reflex action, io-
stinct, and intelligence.
Brahms and His Music. (lU reels). The life of the
musician, the controversy over his music, and a
clear explanation of his great musical contributions.
Careers in the Building Trades (Basic Skills).
Seven occupations in the building trades shows some
of the advantages of and skills required for each.
Early American Civilizations
(Mayan, Aztec, Incan).
(lU reels). The Cultural growth
and attainments of 3 civilizations.
'English Literature: Chaucer
and the Medieval Period.
(I'i reels). The major literary
forms of this age, with re-enact-
ments of some of its greatest works.
English Literature: The Romantic Period.
(I ',4 reels). A period of literary revolution, with
dramatized selections from Burns, Byron, Shelley,
Keats, and others.
English Literature: The Victorian Period.
(I>4 reels). A great age of English literature — of
Eliot, Dickens, Thackery, the Brontes, and others.
The French Revolution. (IV2 reels). An unusual
film of the major events of a turbulent period.
'How Living Things Change. An examination,
comparison, and illustration of the theories of Dar-
win, Lamarck, and de Vries.
The Human Body: Circulatory System.
(I'i reels). An analysis of the entire circulatory
system — heart, lungs, kidneys, arteries, and veins.
Liszt and His Music. (I>4 reels). The "prince of
pianists" and his music — with re-enactments of the
composer's life and times.
Mark Twain: Background for His Works.
(I>4 reels). The Colorful life in Missouri and the
West which inspired some of Twain's greatest works.
The Moyas. The ruins of ancient American civilizi-
tion tell us of great cultural advancements.
The Napoleonic Era. (fU reels). The great mo-
ments of 1796-1815 from Napoleon's rise to power
through the disintegration of the Empire.
The Nature of Color (New). (Color only). A
clarification and demonstration of the nature of color
and the principles of color mixing in painting, pho-
tography, and printing.
'Reproduction in Animals. The function of
each parent, three main types of sexual reproduction,
the embryo's development, and the birth processes.
Understanding Our Universe. Vivid presenution
of how man learned and is learning about the universe.
United States Expansion: The Louisiana
Purchase. (I '4 reels.) Scenes depicting the details
of this territory's history in relation to westward
expansion.
Using the Laboratory (Chemistry and
Physics). The scientific ways, attitudes, safety prac-
tices required when solving a laboratory problem.
Walt Whitman: Background for His Works.
(1>^ reels.) Scenes of the poet's life and of the
nineteenth-century America in which he lived con-
tribute to a deeper understanding of his work.
2 ENRICHMENT FILMS
How the Animals Discovered Christmas.
(l',4 reels.) A delightful story of how the animals of
Cozy Valley make their Christmas a happy one.
The Life of Christ in Art (Catholic Version).
(2 reels.) Great paintings illustrate the life of Christ
for Catholic Schools.
*Films fo be refeosed between July 1 ond
September 30, 1957.
Use films which are
planned to correlate
with
teaching units
11
I
Coronet Films
Department ES-6S7, Coronet Building
Chicago 1, Illinois
□ Please sencJ me your new 1957-58 catalogue of Coronet films,
with descriptions of more than 700 teaching films, and full
information on Q purchase or □ rental of these filitis.
I
I
I Name-
I
School-
I Address-
City,
JORONET BUILDING • CHICAGO 1 • ILLINOIS
valuation of new films
by L. C. LARSON
Director, Audio-Visual Center
Indiana University
CAROLYN GUSS
Associate Professor, Scbool of Education
Indiana University
and JOHN FRITZ
Instructor, Sdiool of Education
Indiana University
Film reviews and evaluations on
these pages are based upon discus-
sions by a preview committee com-
posed of Indiana University faculty
members, public school teachers, stu-
dents of audio-visual education, and
staff members of the Audio -Visual
center of Indiana University.
Preview prints should be sent direct-
ly to the Audio-Visual Center, Indiana
University, Bloomington, Indiana.
A CHANGING LIBERIA
(Association Films, 347 Madison Ave-
nue, New York, New York) 29 min-
utes, 16mm, sound, color, 1956. Rental
Free. Produced by Vogue Wright Pro-
ductions for the Firestone Tire and
Rubber Company.
Description
The grafting of a rubber tree to
improve its hardiness and productivity
symbolizes the film's theme "that two
different worlds can enrich each other
when ihey solve their problems to-
gether." Liberia, Africa's only repub-
lic, is a land of the old and the new.
The old is represented in the tribal
organization of the people, their tra-
ditional methods of agriculture, and
their folkways. The new is repre-
sented in the technology which accom-
panies the growing of rubber trees
and the processing of latex. The im-
pact of modern civilization on the
native people is illustrated by the case
of Saba Joe, who learns how to tap
the rubber tree in a special school,
and his wife, Fallalai, who gradually
accepts the idea of modern medical
care and agrees to have her baby in a
hospital.
The history of the Republic, its size,
location, and natural resources are de-
scribed. Soil and heavy rainfall were
determining factors in the introduc-
tion of rubber culture in 1926. The
initial problems were clearing the jun-
gle for plantations, competing with
primitive agriculture for labor supply,
and combating fever and disease.
Nowadays the extensive plantations
and processing plants for rubber pro-
duction are the economic foundations
of the entire country. The rubber in-
dustry has brought modern housing,
health facilities, schools, roads, seaport
facilities, commercial air transporta-
tion, and has stimulated the develop-
ment of other industries. "The wel-
fare of people and their productivity
and the welfare of the world are in-
separable."
Appraisal
This is a technically competent film
which was written and directed by
one of .America's outstanding docu-
mentary film producers, Gordon
Weisenborn. It is hard to imagine an
audience which would be bored by
the film, with its fascinating people
and processes. .\1 though few teachers
will find the film tailored to fit their
curriculum, many should find it use-
ful. The geography teacher has in A
CHANGING LIBERIA an example
of man's adaptation to a hot, wet
land, as well as a fairly detailed expo-
sition of the story behind the produc-
tion of one of the world's important
economic commodities. The social
studies teacher can use the film to
show how United States' interests are
involved in .Africa. Some will draw the
implication that the economic devel-
opment of a country by American pri-
vate capital without interference in
that country's government can
strengthen that country's resistance to
communism. For a keener insight into
the political aspects of Liberia, how-
ever, one would do well to see the
Liberia section in Part I of Edward
R. Murrow's REPORT FROM AF-
RICA, a recent 16mm release of the
McGraw - Hill Book Company. \
CHANGING LIBERIA shows folk-
ways of the people, particularly their
dress, dances, and music which might
well interest the anthropologist. The
length of this film, its richness of ma-
terial, and its very style of treatment,
suggest that it could become a very
popular auditorium film for schools.
It is an anthropogeographical film
which will also be of general interest
to family and adult audiences. Be-
cause A CHANGING LIBERIA is a
film sponsored by an industrial organ-
ization for public relations purposes,
some film users may ask if it is suffi-
ciently unbiased to have educational
value. Those who are anxious about
this point .should see the film and an-
swer the question for themselves. The
film is believable, contains no direct
advertising, and treats a country
about which few films are available.
T.edjord Carter
ENGLISH LITERATURE:
THE ROMANTIC PERIOD
(Coronet Films, Coronet Building,
Chicago 1, Illinois) 13 minutes, 16mm,
sound, black and white or color, 1957.
$68.75 or $125. Teacher's Guide avail-
able.
Description
\ visit by a London reporter to a
literary critic of the 1820's reveals
many of the ideals and revolutionary
activities of that period of English
history referred to as the Romantic
Period and recalls briefly some of the
major literary figures who contributed
to that movement.
Mr. Sims, a London newspaper re-
porter who is writing a series of ar-
THE FINEST CU
ASSRO'OM
F\LMS
ABE MADE BY
'<.
\
296
EdScreen & AV Guide — June, 1 957
tides on the writers of the hue 18th
iiul early 19th centuries, calls on Mr.
trnest Dawes, a literary critic, for an
interview. Through a process of flash-
backs and reminiscences. Mr. Dawes
talks of the historical significance be-
^^ind tlie Romantic Period which was
Hpiluenced by four major revolts — the
^^merican, French, Irish, and Indus-
trial Revolutions. He characterizes the
period as one of individual self-ex-
pression in which the romanticists or
revolutionaries were pledged to urge
the freedom of man.
The literary critic's discourse on so-
cial justice is punctuated by drama-
tized selections from the works of the
major leaders such as Lord Byron,
Robert Burns, William Wordsworth,
Percy Bysshe Shelley, Samuel Taylor
Coleridge, William Blake, John Keats,
and Sir Walter Scott.
Throughout the film, selections are
quoted to strengthen the premise that
Romanticists were striving for free-
dom, equality, and brotherhood. Ac-
cording to the French writer Rous-
seau, "Man is born free, and every-
where he is in chains." The spirit of
the time was expressed by, "men who
envisioned in their writing, a better
world — a world in which beauty,
brotherhood, and human dignity gain
a better world." Poets are referred to
as, ". . . legislators of the world." The
statement, "We have, all of us, one
human heart," is attributed to Words-
worth who described poetry as a,
"spontaneous overflow of our feel-
ings." Coleridge and Blake are cate-
gorized as mystics who at times could
not face a real world but must retreat
to dreams. Lord Byron is considered a
true revolutionary and a man who
was, "bad, mad, and dangerous to
know." Keats and Scott took refuge
in the romance of another time. Evil
was set down and good triumphed.
They were romanticists for the sake
of romance alone.
Romanticists are described as writ-
ers who saw the world and people
personally in their search for the
freedom and brotherhood of man.
The Industrial Revolution is pictured
as leading to the slavery of man and
the corruption of children, contribut-
ing to the movement for human free-
dom advocated by the Romarfticists.
ENGLISH LITER.ATURE: THE
ROMANTIC PERIOD concludes with
the reporter taking leave of the critic
after they had discussed the more
compelling writers of the period and
had reviewed some of their major
ideas and works concerning the free-
dom of the individual.
Appraisal
Comparing social forces which
sparked four major revolutions with
the political and social philosophies
HAND
with 4 quick movements sets up your
UA^IITb screen in just O seconds!
HOLD
Hold top of extension tube with
one hand
^
PUSH BUTTON
A touch of the thumb, extension
tube pops up, tripod legs glide
into position and lock.
^
3. LEVEL SCREEN CASE
Swing screen cose to horizontal.
Level easily, holds firm.
i^
4. POSITION SCREEN
Raise fabric. Hook screen hanger
bail on gooseneck. Raise exten-
sion tube to height wanted. No
pre-show struggle.
P
Get the most educational value from your slides and
movies by showing them on DA-LITE SCREENS. Da-Lite's
exclusive White Magic glass-beaded surface makes pic-
tures sparkle with lifc all the way to the rear of the class-
room. Colors and details are reproduced clearly, accu-
rately, pictures are bright and contrasty. Da-Lite screens
set up in a jiffy, too . . . just six seconds . . . no more pre-
show struggle and lost class time.
Heavy duty fabric, with special adhesive, means long
years of use with unblemished projection surface. Flame-
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EdScreen & AV Guide — June, 1957
297
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Stote-
of the more important writers of the
Romantic Period provides an effective
medium of organizing and reviewing
the dominant ideas and literature of
the time. The skillful use of flashback
and interview-narration type of pres-
entation adds much interest to a sub-
ject which could have been easily
hampered by undue trivialities. ENG-
LISH LITERATURE: THE RO-
MANTIC PERIOD is especially suit-
able for a senior high school audience
as an introductory film prior to the
study of this period of literature. It
contributes to the complicated prob-
lem of associating the writings of the
period with social forces prevailing
at that time. For these same reasons,
this film might well be used on the
early college level when studying Eng-
lish literature.
O. E. Bissmeyer, Jr.
TECHNIQUES OF
ORfiANIC CHEMISTRY—
Parts I, II, III, IV
(Young .\merica Filnis, Inc., 18 East
41st Street, New York 17, New York)
Total running time, 62 min. Four
parts: 11 min. 20 min, 12 min, 19 min.
16mm, sound, color, 1956. Complete
set price, $540; individual parts $100
per reel. Teacher's Guide available.
DESCRIPTION
In this series of four films. Professor
Louis F. Fieser, Harvard University,
demonstrates a number of organic
chemistry techniques.
Part I. In this film. Dr. Fieser first
shows how to assemble some of the
equipment that is used in the experi-
ments; he then presents demonstrations
of fractional distillation, melting point
determination, and the Rast determina-
tion of molecular weight.
In fractional distillation of a mixture
of benzene and toluene, Dr. Fieser
shows how to pack the column with a
stainless steel scouring pad, how to fit
the hardwood slip collar on the micro-
burner, how to make the chimney
holder, and the need for careful heat
control to separate the two liquids.
Graphs of distillation curves show the
relative efficiency of various column
packings.
Next, Dr. Fieser demonstrates melt-
ing point determination. After show-
ing how the open end of a melting
point capillary is pushed into a pile
of sample to scoop up a short section
of material, he demonstrates the attach-
ment of the column to a thermometer
and finally the proper technique for
heating the sample in a bath of paraf-
fin oil.
The last demonstration in this film
is the Rast determination of molecular
weight. Dr. Fieser shows the placing of
a solid solution of substance in cam-
phor in a capillary which is then
evacuated and sealed. This tube is
attached to the thermometer alongside
a tube of camphor alone and both are
heated. The molecular weight can be
calculated by melting the mixture and
the camphor then observing their tem-
peratures and the per cent of sub-
stance.
Part II. Dr. Fieser's demonstrations
in this film are crystallization, clarifi-
cation, isolation of cholesterol from
gallstones, and collection of a precipi-
tate.
He first shows various kinds of equip-
ment and demonstrates the uses of
several kinds of wash bottles. After
showing the importance of solubility
tests, he demonstrates the proper pro-
cedures for crystallization including the
transferring of the substance to a flask,
gravity filtration, addition of more sol-
vent, heating, allowing to stand for slow
crystallization, and the precautions
taken to prevent premature crystalliza-
tion.
Next, he demonstrates clarification of
Martins Yellow, a synthetic dye. Crude
acid and water are added and Dr.
Fieser shows the useful technique of
swirling. Then he transfers portions
to four test tubes and adds different
amounts of crude carbon to each.
Finally, in demonstrating a second
method of clarification he shows that
heating is only required in working
with a hot, saturated solution.
In the isolation of cholesterol from
gallstones, a portion of crushed stones
is digested with dioxane. After filtra-
tion of the solution a hot solvent is
applied to the walls of the flask, the
filtrate reheated then diluted with hot
water. The yellow impurity is now
removable.
In Dr. Fieser's next demonstration,
benzoic acid is precipitated from an
alkaline solution, the slurry placed into
a suction funnel, and eventually a com-
pact cake is formed which is vacuum
dried. He points out the significance
of the reaction of the resulting orange
compound with aniline then shows
supersaturation by the addition of a
seed crystal.
Part III. Extraction, countercurrcnt
distribution, and elution chromatog-
raphy are demonstrated in this film.
Equal volumes of ether and water are
added to a simulated reaction mixture
of a yellow acid and a blue hydrocar-
bon in a separatory funnel which is
then shaken, swirled, and twirled. The
lower layer is drawn off then dilute
alkali and salt solution are added which
make the layers visible. The yellow
acid is recovered from the red solution;
the final stage being the addition of
methanol and the setting aside of the
298
EdScreen & AV Guide — June, 1957
Wh
solution to crystallize.
In the countercurrent distribution
demonstration, two natural pigments
are used which are acids differing from
each other only in that one is the hy-
droxy derivative of the other. Half-
gram portions of the two are dissolved
in ether, aqueous buffer is added, and
the aqueous layer of the mixture is run
into a second funnel. Fresh buffer is
added to the first funnel and fresh ether
to the second. Both are equilibriated.
Dr. Fieser shows that time can be saved
by performing two operations at once
when the process is repeated. When
the process is suitably extended, he
shows that one of the samples crystal-
lizes into needles, the other, into
plates.
Dr. Fieser first shows how to load a
chromatograph tube in the elution
chromatography demonstration. The
mixture to be separated contains equal
parts of a crude hydrocarbon and its
yellow oxidation product. A portion is
dissolved in benzene and the solution
poured into the tube. He demonstrates
the elution of the column and the
evaporation of the solvents resulting in
a sharp separation of the two compo-
nents. He then shows an example of
purification of a crude azulene prepara-
tion.
Part IV. In this film Dr. Fieser dem-
onstrates a synthetic sequence involving
preparation of Martins Yellow and of
six derived compounds. In the prep-
aration of Martins Yellow, a sample is
crystallized and saved. The rest is re-
duced to the air-sensitive diamine
which is dissolved in dilute hydro-
chloric acid. The clarified solution is
divided into two parts. One part is
oxidized and compound II separates
as fiery red needles. A part is crystal-
lized and saved; a part is converted to
yellow diacetate, and a part is hydro-
lyzed to orange aminonaphthoquinone.
The second half of the solution is
treated with acetic anhydride and
sodium acetate to produce a diacetate.
This separates as a pure white solid.
A part is crystallized and a part is
oxidized to the yellow acetylamino
compound; this is hydrolyzed to the
St compound of the series. Dr. Fieser
mentions that in his class this series of
experiments is the basis for an annual
Martins Yellow Prize Competition.
APPRAISAL
The evaluation committee feels that
these four films are excellent for use in
college chemistry classes to supplement
lectures on general laboratory tech-
niques and to help illustrate certain
chemistry principles. Some of the
demonstrations are the type that will
probably be repeated by the student
in the laboratory while others illus-
trate certain principles and need not
be repeated. Dr. Fieser's demonstra-
tion techniques are outstanding and
will serve as an inspiration to chem-
istry students. One is impressed with
the speed, precision, and confidence
with which he carries out the experi-
ments. These films are straightforward
with few frills and little or no wasted
time. They start immediately with
the problem and Dr. Fieser wastes
neither action nor words. During some
of the demonstrations, the scenes are
changed very infrequently, but this
does not detract from the film's effec-
tiveness. Although these are primarily
college films, they probably will be
inspirational and motivating to
younger students. Also chemists and
chemistry instructors will find them
helpful. — George Vuke
INDIAN FAMILY OF LONG AGO
(BUFFALO HUNTERS OF THE PLAINS)
(Encyclopaedia Britannica Films, Inc.,
1150 Wilmette Avenue, Wilmette, Illi-
nois) 14 minutes, 16mm, sound, black
and white or color, 1957. $125 and
$62.50. Teacher's Guide available.
Description
This film, produced on the Pine
Ridge Indian Reservation in South
Dakota and at Custer State Park, tells
the story of the Indian tribes who in-
habited the great plains of the south-
west nearly 200 years ago.
In the opening sequence, Redhorn,
the hunter, and his family are prepar-
ing to leave their winter hunting
grounds in the hills to join the rest
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EdScreen & AV Guide — June, 1957
299
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of their tribe on the plains where they
prepare for the first great buffalo hunt
of the season. The women and girls
have taken down the teepee and have
packed and loaded the family's house-
hold goods. As the family begins its
long trek, Redhorn leads the way on
his horse. Close behind him on an-
other horse is Chatanna, his eleven-
year-old son. Chatanna's sister, Yellow
Flower, walks behind him but in front
of their mother. Oessedah, who leads
the horse which is drawing the fam-
ily's belongings on travois poles. The
grandmother walks behind everyone.
After many days of travel the fam-
ily reaches the camping grounds near
the land where the buffalo herds
graze. While the girls and women put
up the teepees, some of the men go
out to hunt rabbit or deer for food.
Redhorn teaches Chatanna the things
that every Indian man must learn —
how to make bows and arrows, how to
hit targets, and the arts of hunting.
The father tells his son stories of their
ancestors who were great hunters.
A shift in scenes shows Indian boys
playing games. In the meantime, the
girls and women must do all of the
hard work around the camp. The girls
are taught how to make clothing from
buffalo and deer skins and to em-
broider designs on them. Also, they
learn how to use buffalo hide for mak-
ing parafleches — boxes in which to
store dried meat.
.Another sequence shows women
cooking rabbit meat in the stomach
from a buffalo. The pouch is suspend-
ed on poles, and some water is poured
into it. The meat is added, and cook-
ing begins when heated stones are
dropped into the water. After sun-
down, the chief sends a scout out to
locate the buffalo herd. While they
wait for his return, Redhorn paints
stories of his own life on the walls of
his teepee. The women and girls are
busy cutting pegs and setting up racks
on which the fresh meat will be dried
after the hunt. The scout returns on
the second day and makes his report.
A crier calls the hunters together and
final plans are made for the hunt. Al-
though Chatanna is too young to take
an active part in the hunt, he joins
the hunters. When the herd is spotted,
and the men close in for the kill,
Chatanna watches from a distance on
his horse as Redhorn strikes down a
big bull and gives thanks to the Great
Spirit. Two other bulls are also killed.
After the herd has gone, the women
come to skin the killed animals, cut
up the meat, and take it and the hides
back to the camp. The meat is hung
up on racks, and the skins are
stretched, pegged to the ground, and
scraped before drying. At nightfall
Redhorn's family gathers around the
fire in their teepee to feast and listen
while he tells heroic stories of his past.
Chatanna dreams of the day when he,
too, will become a great hunter.
Camp is broken as the film ends,
and the family is getting ready to
move again as they must follow the
wandering buffalo herds.
Appraisal
INDIAN FAMILY OF LONG
AGO should be of special interest to
teachers of social studies on the ele-
mentary school level. It gives a vivid
picture of Indian family and tribal
life as it probably existed among the
buffalo hunters of the great western
plains. All character roles in the films
are played by members of the Oglala
Sioux tribe now living on the Pine
Ridge Indian Reservation in South
Dakota. The costumes and artifacts
pictured in the film were loaned by
museums, and the authentic Sioux
background music was provided
through recordings from the United
States Library of Congress.
Pearl IValker Headd
TALKING SENSE: IRVING LEE-
WHY DO PEOPLE MISUNDERSTAND
EACH OTHER?
(NET, .Audio-V'i.sual Center, Indiana
University, Bloomington, Indiana) 30
minutes, 16mm, sound, black and
white. Produced by WOI-TV in asso-
ciation with Fund for .Adult Educa-
tion. $100.
Description
Irving J. Lee, in a series of films
"Talking Sense," introduces a number
of significant areas in communication
for discussion. In this film he deals
with the unique character of words
and the question, "Why do people
misunderstand each other?"
Lee's opening remarks reveal the
polar nature of people's reactions to
ambiguous statements — outright dis-
missal of the speaker or an attitude of
inquiry and puzzlement. It is the situ-
ation in which one person dismisses
the assertions and person of the other
that Lee recognizes some interesting
facets in human dynamics.
The major sequence to follow in-
cludes Lee's survey of five significant
characteristics of words: (1) their tech-
nical or nontechnical character, (2)
regional differences in usage, (3) their
change in meaning through time. (4)
the way new words are continually
being coined, and (5) how different
circumstances call for differences in
tone or "status" in choice of wording.
.Ml these characteristics are illustrated
with concrete examples of word usage
according to differences in situation,
time, or place.
Lee then analyzes the act of com-
mmiication as a process of human
interaction between speaker and lis-
tener and shows what occurs where
the listener interprets words as he
would use them rather than as the
speaker meant them. The result is
"by-pass" — the speaker uses wor^s one
way, and the listener interprets them
in another. Examples are used indi-
cating how "by-pass" on occasion can
lead to humorous or tragic conse-
quences. One illustration involves the
misinterpretation of an "X" made by
300
EdScreen & AV Guide — June, 1957
I
,enin on a note reporting the impris-
onment of 1500 counter-revolution-
aries in Russia. The head of Secret
Police regarded the "X" as a death
sentence and proceeded forthwith to
» execute the prisoners. It was subse-
quently revealed that Lenin's "X"
meant merely that he had noted the
contents of the message. A more re-
cent instance of "by-pass" in commu-
nications between representatives of
foreign nations is also revealed. Amer-
ica's agreement that Ru.ssia was "eligi-
ble" for trusteesliip was misinterpreted
by the latter's representatives as mean-
ing that .America would support Rus-
sia's request, while it turned out that
it was merely a recognition that Russia
would "qualify" and that this recogni-
tion was not intended as an implicit
approval, .\gain, confusion and mis-
interpretation result from an over-
emphasis of the "word" and a simul-
taneous neglect of the intentions of
the speaker.
Implications of "by-pass" in rela-
tions between parents and children
and teachers and pupils are pointed
out by Lee and suggest the importance
of clear understanding for improved
relationships between youngsters and
adults. In conclusion, Lee observes
that communication is a two-way proc-
ess requiring a willing listener and a
speaker eager to make himself under-
stood.
I
t
Appraisal
The late Professor Lee, in his au-
thoritative and captivating manner,
presents a clear, analytic discussion of
the characteristics and role of words
in interpersonal communication.
While some disappointment was reg-
istered by the previewing group in the
lack of visualization in his presenta-
tion, especially in view of his use of a
visual medium, Lee's ability as a "mas-
ter teacher" to attract and hold atten-
tion and his exceptional competence
as an authority in the field of general
semantics were recognized by the
members as sufficient in themselves to
justify wide use of this film as well as
others in the series. Certainly, classes
in English literature, language arts,
and social studies in high school as
well as freshman classes in college
would find this series appealing and
helpful. Community adult groups who
are working toward group consensus
and collective action wouM do well to
plan for a number of sessions dealing
with some of the topics treated by this
series of films — the nature of "good
observation," making a statement of
fact, the "disease of allness," and the
difference between words and things.
With Lee's untimely death, the series
is likelv to become classic in the field.
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EdScreen & AV Guide — June, 1957
301
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NAME- , .
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REPRESENTING
D mikI fadt on STIOCNT RAUVCIfATION fILMS
Adlai Stevenson, on the "MEET
THE PRESS" telecast of May fifth,
made a statement which should chal-
lenge all teachers because it is, in a
sense, a criticism of the schools and
education. He said, "I have sometimes
suspected that the greatest problem in
our country today with respect to
conduct of public affairs is the prob-
lem of communications." We as
teachers are constantly dealing with
communications in each daily school
session and it behooves us to give
our students an understanding and
an appreciation of the media of com-
munications which today impinge on
all living in these United States. Par-
ticularly, radio and television are the
greatest mass media and we must, as
teachers, help our students learn to
listen carefully and intelligently if our
.American schools and teachers are
going to successfully do the tremen-
dous task which we have accepted as
our contribution to the democracy in
which we live and work.
In both the .\pril and May issues,
we reported the question that has
been posed to tape recorder manufac-
turers, along with some of the re-
sponses. The question was: "Can you
tell me how best to adapt your school
model tape recorder for group pick-
ups and for use of low impedance
microphones?" Reports from the Bell
and Howell Company and the Revere
Company were cited in April and
those from .Ampro, Bell Sound Sys-
tems, Columbia Records, and Mark
Simpson Manufacturing Company,
were quoted last month. .And re-
sponses continue to come in.
Webster Electric Company of Ra-
cine, Wisconsin, suggests, "that by
using the microphone mixer Model
SS480.'\ satisfactory results can be ob-
tained." They go on to say, "By using
the microphone mixer, a total of four
low impedance microphones can be
used, each microphone with its own
volume control. In this way, more
than one microphone can be spaced
at the proper positions in recording
about audio materials
and equipment
by MAX U. BILDERSEE
high school choruses and soloists."
Webcor gives specific information
which can be extremely useful to all
tape recorder users. -Although they do
not specifically answer the question
as we phrased it, enough information
is already in your hands to make the
following statements really significant.
"When selecting a microphone, re-
member these important points:
"Application: Music-dynamic (or
ribbon) type will best produce wide
frequency response and full dynamic
range. Voice — crystal, ceramic and
carbon types can be used. For outdoor
use — • choose microphone with blast
(wind) filter.
"Output Level: Since numbers are
negative, — 50db indicates greater out-
put than — 55db. P.A. amplifiers —
have adequate amplification for any
microphone listed. Tape recorders —
microphones for home types should
have an output of at least — 55db.
(similar to the one supplied by
WEBCOR) to minimize effect of am-
plifier hum. Use a microphone with
an output of — 60db or more for
professional-type tape recorders.
"Impedance: High - impedance
microphones — suitable for tape re-
corders if cable is about 20 feet or
less; can be used with P. .A. amplifiers
with cable up to approximately 50
feet. Greater length generally results
in noticeable increase in hum. Low-
impedance microphones — can be used
with cable length of several hundred
feet. Use matching transformer to
connect low-impedance microphone to
high-impedance input.
"Crystal Microphone: Fairly high
output — efficient for low-cost general
recording and P..A. Good for voice
and music.
"Ceramic Microphone: Similar to
crystal, except impervious to high
temperature and moisture; has lower
output level.
"Dynamic Microphone: Most rugged
— withstands extremes of heat, mois-
ture and hard usage. Best for music
and voice.
302
EdScreen & AV Guide — June, 1 957
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AUDIO DEVICES, INC., 444 Madison Ave.,
Offices in Hollywood and Oiicage • Export Oopt.:
Now Yerl(23, N.Y.
13 East 40th St., New Yerit l«, N.Y.
Ribbon Microphone: Recommend-
'ed for fixed location where it will not
be roughly handled. Excellent for
music and voice."
In answering our question the V-M
Corporation offers the followiitg rec-
ommendations for recording groups
with the V-M model 710:
"The first recommendation was the
use of a microphone having a cardioid
pattern.
"Next, the microphone can be
either high or low impedance. How-
ever, if a low impedance microphone
is used, a matching transformer must
also be used to match the high im-
pedance input of the recorder.
"Since different recording sessions
require the placement of the equip-
ment in different positions, it would
probably be an advantage to use a
microphone that has a multiple out-
put impedance, such as the Electro-
voice, model 664."
Telectrosonic Corporation, speak-
ing of their model 556 recorder says:
"The gain of our Model 556 is much
too low to enable one to use a high
quality low impedance microphone.
In order to use such an accessory, the
user would have to utilize a separate
preamplifier or possibly a mike trans-
former. Our recorder is not designed
for such quality usage and nowhere
do we even imply this.
"Our model 556 recorder is basi-
cally for voice and for the home."
The Sales Department of the RC,\-
Victor Corporation forwards the fol-
lowing information they obtained
from their engineering division.
"For group pickups a multi-mike
set-up can be used. Ceramic or crystal
microphones can be paralleled with
no additional amplifiers. Place the
microphones at distances which will
provide desired ratio of input signals.
"No modification is required for
use of a low impedance microphone,
just so that it will provide at least 2
millivolts signal to the recorder.
"We recommend SMC-2 micro-
phone for improved performance on
our 7TR2 and 7TR3 tape recorders."
The De-Jur Amsco Corporation of-
fers the following information con-
cerning microphone set-ups when us-
ing Tape Recorders, specifically their
Model TK-820. They say: "Unfortu-
nately, it is not possible for us to out-
line specific procedures as each situa-
tion requires a different approach. As
vou are well aware of, microphone set-
ups for recordings of groups and
soloists require considerable skill and
individual matching.
"The microphone normally fur-
nished with our TK-820 is our Model
DM-11, which has a uni-directional
cardioid pattern. Our other micro-
phone DM 21 is available as an op-
tional accessory and is an extended
range omni-directional microphone.
Both microphones are low impedance
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EdScreen & AV Guide — June, 1957
303
Audio Directory
Audio Equipment
EVERYTHING IN ELECTRONICS
Send for FREE 1957 Catalog
Recording equipment, Hi-Fi audio,
school sound systems, training kits,
electronic parts. Write for Catalog.
ALLIED RADIO
too N. Western Ave., Chicago SO, III.
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Closed-Circuit TV
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DAGE TELEVISION DIVISION
THOMPSON PRODUCTS, INC.,
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manufacturers of complete closed-circuit
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Phonograph Records, Tope
Recorders and Topes
ENRICHMENT RECORDS
ENRICHMENT FILMSTRIPS
based on Landmark Books
Ideal correlation: Audio H- Visual
-(-printed poge bring alive historical events.
M-ite for "Enrich Your Teoching" — free.
ENRICHMENT TEACHING MATERIALS
246 Fifth Ave., New York \, H. Y.
TAPE RECORDERS, TAPE, HUFI
Wholesale Prices. Free Cotalogue.
KARSTON, 215 E. 88 St., New York 28,
N.Y.
TAPE RECORDERS, TAPE. Unusual Vol-
ues. Free Catalogue, Dressner 69-02 AV,
174 St., Flushing 65, N. Y.
devires and have impedance matching
transformers, built into the line so
that they may be connected to any
high impedance in-put. The fre-
quency range of the DM 11 is 60 to
12,000 cycles and that of the DM 21
is 40 to 16,000 cycles. The level on
both microphones is — 52db."
It is no difficult task to summarize
these many reactions to a single ques-
tion placed before the major manu-
facturers of school-used tape recorders.
To begin with there is the inference,
and occasionally the open statement,
that the inexpensive portable tape
recorder is not a "quality" machine in
that it cannot be compared with more
complex professional recorders such
as are used by such professional
groups as major recorders and broad-
casters. There is the added inference
that the typical school tape recorder
is effective in the human voice
ranges and therefore will reach its
greatest school use where voices are
to be recorded.
Multi-voice pick-ups require the use
of several microphones, generally, par-
ticularly if the situation being re-
corded involves a soloist and chorus.
This will be true whether a singing
group or a speaking group is in-
volved. In such a situation it will be
desirable to use a "mixer" to which
more than one microphone is to be
connected. A three-position or four-
position mixer is desirable. If the re-
corder is to be placed more than
twenty feet (or thereabouts) from the
microphones, then low - impedance
microphones should be used. With
most school-type tape recorders this
will require the employment of a
matching transformer between the
mixer and the input of the tape re-
corder, and preferably as close to that
input as is possible. Finally, on micro-
phones we urge you to read again the
information supplied by Webcor and
quoted earlier in this summary of
correspondence. They say, speaking
of dynamic microphones, that these
are "most rugged — withstand ex-
tremes of heat, moisture and hard
usage. Best for music and voice." The
facts that these are best for music and
voice and that they withstand hard
usage are telling selling points to us.
Finally, don't expect too much of
your minimum price or medium price
tape recorder. Just as station wagons
are not built to haul pianos, so these
are not built to record other than
simple situations involving the hu-
man voice frequency range. Of course,
you might get a piano into or onto
a station wagon — and you might re-
cord a symphony orchestra on the
school tape recorder using only a crys-
tal or ceramic microphone in the
balcony. But it is doubtful.
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Advise moke and model of your recorder.
// not avaitahle at vour Itraler, order from
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Dept. ES, 2107 Ashland Ave.
Toledo 2, Ohio
Canadian Distributor: Dominion Sound Kquip. Ltd.,
4040 St, Catherine St., W.. Montreal 6, Quebec.
FOR SOUND EFFECTS
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16MM SOUND-ON-FILM SINCE 1931
WATCH FOR IT!
the Big "July Convention"
Issue
First 11th Issue of
EdSCREEN & AVGuide
304
EdScreen & AV Guide — June, 1 957
%
^itmdt
np6
t
«
FAR WESTERN STATES SERIES
Encyclopedia Britaniiica Films, 1144
Wilniette Avenue, Wilmette, Illinois.
Subject Area-Social Studies and Geog-
raphy. Grade Level— Fourth to Eighth.
Color— Number of Frames as Noted.
THE NATURAL. ENVIRON-
ENT" (52 Frames). This filmstrip
^eals with the topography, climate,
and natural resources of the four
states (Washington, Oregon, Nevada,
and California) which combine to
make the far western region.
Scenic pictures and geographical
terms used provide for valuable dis-
cussion before, during, or after pres-
entation of filmstrip and various re-
lated activities such as, making relief
maps, making lists of rivers, etc.
"fNDUSTRY" (52 Frames). A bird's
eye view of industry in the four far
western states. Very good color pho-
tography, and comprehensive captions
under each picture. Could be utilized
as a discussion starter for summariz-
ing, or an initiating experience in
tiulying industry in the Far West.
THE PEOPLE AND THEIR
ISTORY" (53 Frames). A short his-
torical summary of the Far West,
from Indians through Spanish, Portu-
guese, and Russian explorers, with em-
phasis on present day inhabitants.
The historical review is unlikely to
be meaningful unless the child has
had an adequate background, how-
ever the portrayal of the people who
live and work in the region today
should prove valuable to the viewer.
"COMMERCE" (54 Frames). Shows
interdependence of Far Western
States and otiier regions of the coun-
try. This filmstrip also shows how
goods are distributed within the re-
gion. Pictures composed of many good
close-up shots as well as descriptive
maps. The color captures scenes sel-
dom noticed in textbooks; from Fish-
erman's Wharf in San Francisco to the
Mexican Market in Los Angeles, and
limiber in Oregon to Harold's Club
in Reno, Nevada.
SINGLE SUBJECT FILMSTRIPS
"THE MIDDLE E A S T - AN
OVERVIEW" Produced by Current
Affairs Films, Subject .Area — Social
Studies — Grade Level — 7 to 12, Black
and White (44 Frames).
Excellent up-to-date pictorial and
graphic presentation of European de-
pendency upon the Middle East. Em-
phasis on oil and the Suez Canal;
Described and evnlnated by ROBERT
CaiURCH, WALTER PILDITCH, and
HAROLD WARD. Producers slionld
send reyiew copies of filmstrips to
Robert Chnrch, Andio-Tisnal Coordi-
nator, Herman Felsentbal School, 4101
S. Calnmet Ave., Chicago 15, Illinois.
some historical background leading
up to as well as including the present
day situation. Probable appeal to
adult audiences as well as to junior
and senior high school children.
"SIMPLE MACHINES" Produced
by Visual Education Consultants,
Madison 4, Wisconsin, Subject Area —
Science, Grade Level 3-8, Black and
White (24 Frames).
Describes each of the six simple ma-
chines: tells how and for what each is
used. Terms to be explained, which
make for better understanding, are at
the beginning of the filmstrip.
Accompanying the filmstrip is a
pamphlet which aids the teacher in
explanation or discussion of each
frame, and which has a list of ques-
tions and related activities for use
after the filmstrip has been shown.
"THUMBELINA" Produced by En-
cyclopedia Britannica Films, Inc.,
1144 Wilmette Avenue, Wilmette, Illi-
nois. Subject Area — Language Arts,
Grade Level 3-5, Color (38 Frames).
Form of presentation includes text
of story in written form complete, fol-
lowed by illustrations at end of film-
strip. Separation of story and illustra-
tions is questionable for use with
lower grades for association of pic-
tures with story. Colors used in illus-
trations are .somewhat faint and
faded. Would recommend preview
and evaluation before anticipated
purchase of this filmstrip.
fKWCo
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The "GREEK KEY" is a special fabri-
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LuXout Draperies that has been highly
commended for its outstanding strength
and durability wherever used.
LuXout Light Control Draperies are
ovaitable in a wide assortment of
colors and styles to complement any
color scheme. Consult your LuXout
Distributor or write for free color list-
ing, samples and descriptive brochure
before you select any form of light
control.
P.
JwwUM Richmond 23. Virginia
INCORPORATED
EdScreen & AV Guide — June, 1957
305
^Ghutch Oepartment
The Silent Filmstrip
When SVE told us it was going to
produce sound filmstrips, and stated
some reasons why, it also put part of
the case for silent filmstrips. We ap-
preciate Walter Johnson's reminder on
this.
To summarize what SVE said, silent
filmstrips are less formal; more under
the control of the teacher; easier tail-
ored to the purposes of the teacher and
the needs of the group; puts the teacher
into the teaching situation more defi-
nitely; and gives the teacher the role
of bridging the gap between the known
and the unknown. We heartily concur
in these ideas.
The swing to sound filmstrips, we
believe, has been the result of two
forces. First, the local church worker
prefers them. They are pre-cooked.
f
pre-packaged and ready to u.se — like
stuff for her kitchen. They are sup-
posed to be better. She is certain that
they take less work. For these, and
other reasons, she likes them.
Secondly, denominational A-V peo-
ple have adopted them because they
have something they want to say and
they want it said that way undoctored
by the user. It's his way of getting his
message through to the 'customer' un-
changed. And there is a place for this.
We wonder if the church is the place.
It's just the thing for the military, and
sales promotion, but for the church,
we wonder.
More on this at the coming Green
Lake conference when the subject of
"Which Media for Which Job" comes
up for discussion at one of the 90-
minute morning assemblies. — W'SH
We Did It This Way
From .Acnes Peebles, Central-Cove-
nant Presbyterian Church, Williams-
port, Pa. Wanting a program on dat-
ing, our Junior Highs used the film,
Dating: Do's arid Dont's (Coronet,
131/2 minutes; color) with considerable
success. One of the junior highs intro-
duced it as a good opportunity to watch
for good and bad ways of doing things
before or on a date.
Following the film, they practiced
the correct ways of calling for a date,
coming to the girl's home, serving re-
freshment, etc., by role-playing. Every
member of the group had an oppor-
tunity to participate in some scene.
We wanted to use a film suggested
by the Junior Hi Kit— The Outsider
(Young America Films). It was not
available for our date. Rather than
change the subject, the chairman got
together a group of young people and
read to them the Kit summary of the
film. The summary was good and they
decided to present it by pantomime.
The presentation was tops, and the
discussion which followed was most
spirited.
What About Scholarship?
• Some knowledge of the findings of
critical historical scholarship makes
Biblical literalism pretty hard for some
people to take, but never is it more diffi-
cult than when it comes in the form of
pictures. They are so concrete, so de-
finitive, so final! Objectivity becomes
difficult for this reviewer when he sits
down to three titles, about 34 frames
each, by Alexark-Norsim (156 N. Ar-
den Blvd., Los Angeles 4): Moses I —
starting with the wilderness experience
and going through the giving of the
Second Tablets of Siani; Moses II —
from the building of the Tabernacle
to his death; Joshua — his whole ca-
reer after Moses' death.
It is difficult to warm up to this style
of art. Most frames are crowded, and
some are cluttered. Few things are sug-
gested; everything is crowded in some-
how. If the narrative said there were
a thousand tents, the artist tries to get
them in. The idea of suggesting a
vast number seems never to occur to
this artist. Moses is represented as
stiff, formal, aloof. Aaron is cut from
the same cloth, only his beard is white.
On top of pictorial literalism we have
idealization: Fine horses and superb
camels outfitted regally; and Moses,
Aaron and Joshua, and the elders at-
tired in costumes, not clothes.
But if this is what you are looking
for in your Old Testament filmstrips,
here it is and in a generous measure.
This reviewer has a bias in favor of
solid common sense and the findings of
historical scholarship.
by WILLIAM S. HOCKMAN
Beyond Mere Showing
From W. R. Moore, Central Baptist
Church, Quincy, Illinois. One of the
most effective uses of a filmstrip has
been in conjunction with our course
"Introduction to Teaching" (141 a)
where the filmstrip Learn a Lot and
Like It* is used both as a teaching
technique and as a vicarious life-
situation examination.
The exam on the book is merely
used to show the learners wherein they
are weak. This exam is corrected by
the student himself. He can share his
views with others in the group as he
sees fit, the instructor not seeing the
pupil's paper at any time, thus remov-
ing any threat since no grade is given.
However, the real part of the exam-
ination is the filmstrip mentioned
above. The early portion of the film-
strip is shown up to the point where
tlie "Keystone" class loses its authori-
tarian type teacher with his lecture
method. At this point the filmstrip is
stopped and the students write out
their idea of "What kind of a teacher
the Keystone class needs." This gives
them an opportunity to project the
ideas they have learned and techniques
they have used in class.
The filmstrip is then resumed and
they are given the opportunity to see
how satisfactorily they have solved the
problem up to that point. .Again, when
the Keystone class in the filmstrip is
confronted with the project and prob-
lem-solving type of approach under this
new teacher, the filmstrip is stopped
and the learners seek to discover "ways
and means to help the 'Keystoners'
work out the assigned areas of research
and service."
•88-frames, B&W; 18-min; 78 rpmre-
corded; from denominational publishing
houses; $10.00 complete.
For The Most Complete Selection Of
Write for your free copy of ovr
film catalog, THE PROJECTOR.
THE METHODIST PUBLISHING HOUSE
Atlanta 3 Boltimore 3 Chicago 1 1
Cincinnoti 2 Dallos I Detroit 1
Kansos City 6 Los Angeles 12
Nashville 2 New York 1 1 Pittsburgh 30
Portland 5 Richmond 16
San Francisco 2
306
EdScreen & AV Guide — June. 1 957
Igain the filnistrip is resumed and
he learners can compare their ap-
proach and techniques with those of
the filmstrip. This use of the filmstrip
does several things:
It encourages the principle that
learning is by doing. It enhances the
theory that learning takes place best
in a permissive atmosphere, under an
acceptant leader, in a group process,
and in reaching for problem-solving
situations and satisfying goals. It sug-
gests the theory that learning is not
the addition of facts, but the sharing
of series of experiences.
It uses the audio-visual technique as
a teadiing device, as a problem-solving
process, and a measurement of learn-
ing achievement. It provides a satisfy-
ing series of learning experiences which
usually leave the group feeling (atti-
tudes) they have understood more of
the teaching process, achieved addi-
tional skills, and created better atti-
tudes toward teaching and learning —
i.e., they have "Learned a Lot and
Liked It!"
Triumphant, Indeed!
Some one around the Presbyterian
headquarters at 156 Fifth Ave., N. Y.
10, deserves an orchid for effort on the
Sara Perkins film. Prisoner Triumph-
ant, and a small cabbage for results!
.After a life time of service as a nurse
in China, and four and a half years a
prisoner in a Chinese Communist jail
when she lived on little else than her
Christian faith, this woman has some-
thing to say. ,\nd, despite a clumsy,
formless, unstructured cinematic ef-
fort, she does say something and says
it with humor, directness, charm and
wonderful conviction. M last someone
had the wit to do a film-interview of a
notable servant of God but not the
gumption to do a top job of it. It is
obvious that next to no planning was
put into it by the client and no imagi-
SPECIALISTS
in the Science of
FILM
REJUVENATION
For all 16 & 35mm
films
RAPIDWELD Process:
For Removal of • Scratches
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Send tor Free Brochure "Facts On Film Care"
FILM TECHNIQUE
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nation at all was used by the producer.
This type of film — and they have a
future — must be planned in advance
and carefully structured. This can be
done by someone who knows films and
not by some well-meaning and hard-
pressed board secretary. \t any rate,
let's toss the orchid and withhold the
cabbage, for Sara Perkins can come
right into your church and speak (via
this color film) to all kinds of groups
for only $5.00, but a fraction of what
her transportation would be. Besides,
she deserves some consideration and
ought not be expected to traipse all
over the country to speak to assorted
church groups who can be effectively
reached by one of the mass media.
Over-View Of Worship
Prepared for a unit of the Church
and Home curriculum of the E & R
Church. Our Service of Worship is a
full-color photography filmstrip of
some 82 frames which Tias considerable
usefulness for those trying to give
either youth or children an over-view
of Protestant worship. The printed
commentary is cast in the words of
Judy who tells us what she learned
about worship and its components,
and also some of the reflections she
had on this interesting new knowledge.
There are two versions of the commen-
tary — one for youth and adults and
the other for children. The quality of
the photography is uneven and at
times none too well keyed to the com-
mentary, demonstrating once again the
real limitations of the pictorial form
in filmstrips. (From Christian Educa-
tion Press, 1505 Race St., Philadelphia
2, Pa.)
Islam Film
The Crescent and the Cross, a 31-
minute color film produced in the
Near East, seeks to give a straightfor-
ward presentation of the religion of
Islam via the experiences and observa-
tions of a young American couple who
try and try but just don't quite become
convincing. The faithfulness of the
Faithful of Islam is supposed to jar
this couple, and us, into a more acute
awareness of the virtues of the Chris-
tian Way. Perhaps it will do that,
when the audience is susceptible to
this approach. Having just studied
Noss's MAN'S RELIGIONS I found
the treatment non-definitive and the
photography a bit too selective — as
when photos on a university campus
lead us to believe that Islam women
get an equal chance at education. In
critical essence a religion is what it
does and does not do for its adherents.
Rather than this approach, we get a
show-case version in which two over-
dressed and self-conscious young .\meri-
lET THEM
WHAT YOU'RE
SAYIHG!
with
"OUR CHILDREN" Series.
To help children find the right
solutions to everyday Christian
living problems.
"LIVING BIBLE" films.
To emphasize the life and teach-
ings oif Christ.
For vacation bible
school and other
summer programs
Family Films, Inc.
5823 Santa Monica Blvd.
Hollywood 38, Calif.
Please send me
□ New catalog, containing church
calendar, modern-day inspirational
films. Living Bible films, series savings
plan.
□ Name of nearest Family Films fran-
chlsed library.
Name .
Address
City
EdScreen & AV Guide — June, 1 957
307
cans spend far too much time packing
bags, and fussing around, while tossing
off a few facts about the religion of
Islam — not having gotten below the
surface in either pictures or thought.
I recommend Noss. You can get half
way through his chapter on Islam in
31 minutes! (Film available from any
of the 14 offices of World Wide Pic-
tures, P.O. Box 1055, Sherman Oaks,
Calif.)
Great Missionaries Series
We recommend the first two sound
filnistrips in SVE's "Great Christian
Missionaries" series — Adoniram Jud-
son, and Frank Laubach. The first has
53 frames and the second 47, and the
running time for the LP recorded com-
mentaries is 17 and 12 minutes re-
spectively. Both are in full color art
which is up to acceptable standards in
color and composition. The commen-
taries are well documented and nar-
rated with average effectiveness. The
musical background is good, but the
sound effects add mighty little if any-
thing to total effectiveness. The age-
level is Junior and up, but the average
teacher, with some careful preparation,
can work out a shorter version of the
commentary for Primary children. We
recommend them for purchase by local
church .\-V libraries because ol their
general usefulness with many groups
in all seasons. Available with printed
script as well as LP record.
Now Is The Time
Local churches should be making
note of the A-V materials which relate
to the two mission study themes for
this fall and winter. The themes are:
Japan; and, Christ, The Church and
Race.
SVE has announced three filmstrips
in color photography on Japan: Mana-
chan and Koji (Christian Children of
Japan); Tommy and Yoshi (New
Friends in Japan); and, Close-Up of
Japan. The first presents every day
experiences of a Chrijtian family for
use with Primary children. The second
tells of the friendship of nine-year-old
boys and is for the Junior age level.
The last is keyed to youth and adult
interests and presents general back-
ground information. They are available
with or without LP recorded commen-
tary. (To be reviewed in September).
Now is the time for A-V dealers to
look into films and filmstrips on these
two themes. Smart ones will ask local
ministers and educators to help them
decide what to buy and make available.
The sharpest ones will tell the churches
nnnnnnnnnnnDnnnnnnnnn
Efficient Sunday school workers should know about . . .
Broadman s SUNDAY SCHOOL AGE GROUP SERIES
filmstrips!
nnnnnnnnnnnnnnnnnnnnn
These filmstrips answer many
questions for those who work in
Sunday school :
1. What is the purpose which
motivates work in the different
age groups?
2. What are the needs of a
specific age group?
3. What are the best teaching
methods for that group?
4. What are the supplies and
equipment needed to carry out
an effective program in the
group ?
5. What is the proper way to
use available materials?
6. How should a class or
group be organized?
7. How shouhl the desired re-
sults be obtained?
Each of these exceptional full-color filmUrips has
40 single frames and conies tcith ttvo manuals for
the narrator's use,
Filmstrips in the series are:
CRADLE ROLL SLNDAY SCHOOL WORK
BEGINNER SLNDAY SCHOOL WORK
PRIMARY SUNDAY SCHOOL WORK
JUNIOR SUNDAY SCHOOL WORK
INTERMEDIATE SUNDAY SCHOOL WORK
YOUNG PEOPLE'S SUNDAY SCHOOL WORK
ADULT SUNDAY SCHOOL WORK
EXTENSION DEPARTMENT SUNDAY SCHOOL
WORK
AO
n
n
Each $5.00; set, $35.00
D n n n D
at your regular film source
/Lt>A
Nashville 3,
Tennessee
very early about the material thcv
ha\e on these two themes.
And don't forget Younger Brother,
BFC film on Japan tailored just for
this year's study. It's for young people
and adults. Honshu Holiday, also avail-
able from BFC, is a short film for
Juniors, and, with careful use, the
Primaries also. Libraries with Kenji
Comes Home and Fujita on their
shelves ought to dust them off and get
them ready to work.
Integration Documented
A Cily Decides is a 27-minute B&W
dramatic documentary film on how
the people of St. Louis integrated
their public schools. The continuity is
the experience and the view of one
teacher as the process moves along,
through an incident, to a plateau of
great promise. Since it d#es not say
what other communities should do,
being content with effective reporting,
this film would be just the thing for
groups and clubs of men and women
within and without the church. What
a bright spot it would be in program
desert of most men's service clubsl Nice
piece, too, for that men's club in your
church. (From Contemporary Films,
13 E. 37th Street, N.Y. 16)
Stewardship For Children
The Candlemaker is a delightful 15-
minute film in full color and anima-
tion, a film for children that gives the
concept of stewardship the light touch
— delightfully light but definitely last-
ing. It was produced in England at the
Halas k Batchelor Cartoon Film Stu-
dios for Lutheran Laymen's Movement
for Stewardship, 231 Madison Ave.,
N. Y. 16. The cartooning is delightful.
It is naturalistic and artful but not
the least bit in the mood of caricature,
a glaring weakness in many .\merican
cartoon films. The music is psycholog-
ically geared to the story and does not
seek to bruise and batter the conscious-
ness of the viewer — as so much .Amer-
ican film-music does. In this reviewer's
book an A-plus for The Candlemaker,
and congratulations to Henry Endress,
and others, on its production. (Cathe-
dral films. Inc. will distribute generally:
rental $10.00: try your local film
libra rv.)
AMERICAN BIBLE SOCIETY
440 Fourth Ave., New York 16
Offices in 12 Principal Cities
Free loan films in color:
"Thy Word Giveth Light"
"The Whole Arnnor"
"The Living Word in Jopon"
"My Right and My Cause"
Write for free catalog
308
EdScreen & AV Guide — June, 1 957
MONTHLY REVIEW OF WHAT'S NEW FROM MANUFACTURERS b DISTRIBUTORS
JUL
li^udio-visual trade review
by ROBERT E. SCHREIBER
NEW EQUIPMENT
For more informotion about any of the
equipment announced here, use the Read-
er's Service Coupon on page 310.
CAMERAS AND ACCESSORIES
Aero Equipment Kontrolite $15.95. En-
obles the still or motion picture
camera photographer to control the
lighting of his subject without leoving
camera position. Unit includes three
cords for light outlets, power cord, and
control box. Control box is of light-
weight aluminum for attachment to
camera tripod.
For more Information circle 101 on coupon
Airequipt Magazine-Load Slide Viewer
$12.95 with battery housing and one
magazine, less batteries. The Ultra-
matic holds twenty standard cardboard
mount 2x2 slides in the magazine
which drops into the viewer. Simple
push-pull action chonges slides and
illuminates the unit only when the
slide is in viewing position. Distortion-
free image magnified seven times.
Available with AC-DC housing at
$16.95. Case $5.95. Additional
magazines 50c.
For more information circle 102 on coupon
Airequipt Slide Viewer
Atlas Eumig Electric 8mm Camera
$69.50 less batteries. Uses four Pen-
lite batteries good for about ten rolls
of film, the push-button operated
Eumig hos a Eugon F; 2.8 lens, single
frame button, direct-view optical find-
er and supplementary finder, simpli-
fied film loading.
For more information circle 103 on coupon
Atlas Hasselblod Accessories. Items now
available for the Hasselblod Camera
ore a Dallmeyer Tele-Dallon 500mm
F:5.6 20-inch lens of telephoto type
($569), Diffusion Filters for 60-
250mm F:5.6 lenses ($9.50), Cut
Film Adapter ($17.35), Sunshades for
60-80mm and 135-250mm lenses
($6.50), Hasselblod File to protect
120 film roll negatives ($3.10), Inter-
changeable Roll Film Magazine No.
16 increases number of photos on
120 roll to 16 ($85.95), View Mask
for ground glass, Transparency Copy
Holder, and Reporter Carrying Case.
For more informotion circle 104 on coupon
Atlas Voigtiander Cameras. The Vitesso
"T" has a four-element Skopar 50mm
F:2.8 lens, coupling of lens and range-
finder, Synchro-Compur shutter from
1 to 1 /500th, automatic depth of field
indicator, and built-in exposure meter.
$154.50. The Vfto BL has built-in
exposure meter, outomatic film trans-
port, simplified rewind'ng, double-ex-
posure prevention. With 50mm
Skopar F:3.5 lens and Prontor SVS
shutter $77.50.
For more information circle 105 on coupon
B&J Royal 35mm Comera $62.95. The
Royal Super 35 features coated F;2.8,
50mm Tominor lens, flash synchroni-
zation, shutter speeds to 1 /300th,
single-stroke film transport, prismatic
rangefinder, double exposure preven-
tion, body release, convenient loading.
For more information circle 106 on coupon
Canon 8mm Comera $232.50 with
13mm F:1.8 end 25mm F: 1.8 lenses
and wrist strap. With wrist strap and
13mm lens only $159.50. The twin-
turret camera with viewfinder for both
eyes and internal matching for all
lenses, automatic parallax correction,
through-the-lens focusing for close-
ups, audio-visual signal indicates every
six inches of film used, positive stop
halts camera action before spring runs
down, drop- in spool loading.
For more informotion circle 107 on coupon
EK Wide-Angle 8mm Lens $54.50. An
F:1.9 short focal length, wide-angle
lens with a standard Type D mount, it
is fixed-focus type with positive click
stops down to F:16. Front and rear
lens caps. Will accept Kodak Combi-
nation lens attachments series 5 with
No. 22 screw- in Adapter Ring.
For more informotion circle 108 on coupon
Exakta Zeiss Jena Tessor Lens. $100.
The F:2.8, 50mm lens with automatic
diaphragm for the 35mm Exakta cam-
eras. The four-element lens is oper-
ated by a clutch-control sweeping
lever which opens the diaphragm to
its largest opening. Pressure on the
release button closes the lens to a pre-
selected operture, tripping the shutter
simultaneously. Tessor con olso be
operated manually. Diaphragm stops
down to F:16.
For more informotion circle 109 on coupon
Heitz Alpa 35mm Camera with Clear-
spot. The parallax free single-lens
reflex system makes it ideal for photo-
micrography and moy be attached to
any microscope in a matter of seconds
with a single adopter ring. Now avail-
able are a "cleorspot" and engraved
cross on the groundgloss for easier
focusing. Cleorspot and cross installa-
tion $10.
For more information circle 110 on coupon
Heitz Metraphot No. 3 Exposure Meter
$17.50 with leather cose. Barely
larger than a thimble in size, the well-
protected photo cell provides a wide
measuring range. ASA calibrations go
from 1 0 to 1 000; shutter speeds from
1 / 1 000th to two minutes; lens stops
from F:l.-4 to F:22. May be at-
tached to Alpa cameras.
For more information circle 1 1 1 on coupon
Heitz Multiscope Table Viewer for 35mm
Film and Slides $49.50. Handles un-
cut 35mm film and mounted 2x2 or
stereo tronsporencies. 25-watt light-
ing system. Extendable legs permit
viewing in either a horizontal or sloped
position.
For more information circle 112 on coupon
Modern teaching methods, like modern selling methods, call for
reliable working tools and SELECTROSLIDE gives trouble-free
operation; brightest picture on the screen, and scores of other
benefits .
From the JUNIOR to the STANDARD to the TWIN-SELECTROSLIDE
nothing beats them, built with more than 32 years of experience,
to out-perform and out-last all others.
SELECTROSLIDE is the "diamond" of fully-automatic-projectors
nothing finer. ..nothing more enduring. ..and there is a
SELECTROSLIDE to fit your projection needs. Contact your local
Audio-Visual Dealer for demonstration or rental of SELECTRO-
SLIDE, or consult us.
Illustrated literature OYoiloble — no cost or obligation.
A
W Spindler&
\r 2201 Beverly Blvd., lo» Anj
STANDARD
SELECTROSLIDE
f ^^ SCIlfPPO ESTABLISHED 192
lo» AngeleJ 57, Calif , Phone: DUnkirk 9-1288
EdScreen & AV Guide — June, 1 957
309
WITH
while
presenting
Audio -
Visual
programs
DARKENING
FORSE
& SHADES
Finest materials— decorative colors
Made to fit any size windows
Guaranteed for 10 years
Used throughout the United States
since 1917
Write for literature and fabric samples.
They're free.
MANUFACTURING COMPANY
2347 Sullivan Ave. • St. Louis 7, Mo.
Ilford Pan F Film. An ultra-fine grain
pancliromatic emulsion avoilable in
35mm rolls and casettes. The film
has been increosed in speed from ASA
16 to 25 without increased grain.
For more informotion circle 113 on coupon
Keystone Turret 8mm Camera $99.95.
The Capri K27 has three fixed-focus
F:1.9 lenses with stops from F:1.9 to
F:16. The lenses are composed of a
Vi" lens with two converter type
lenses giving a 9mm wide angle and
a 25mm telephoto. Built-in haze filter
and type A filter. Uses 8mm rollfilm.
"Woterhouse" stops.
For more information circle 114 on coupon
Konica Konicameter Exposure Meter
$9.95 with case and neck cord. A
sensitive clip-on exposure meter that
fits on the Konica III 35mm camera,
it has simple scales for quick readings,
ASA film speed settings from 10 to
1600, aperture scale from F:l .4 to 32,
shutter speeds 4 seconds to 1 /1000th.
For more information circle 115 on coupon
FREE
NFORMAtlON SERVICE COUPON
To EdSCREEN & AV6UIDE, 2000 Linco
n Park West, Chicog
» 14,
III.
1 am in
terested i
1 receiving
more
information or
a demonstration
of the item
or items 1 have i
ndicoted by
enc
rcling
the code
numbers correspondi
ng with
R. E. Schreiber's
listings of
new
AV materials and equipment in your June, |
1957 issue:
101
102
103
104
105
106
107
108
109
110
111
112
113
114
115
116
117
118
119
120
121
122
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126
127
128
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132
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140
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144
145
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148
149
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152
153
154
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162
163
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254
Nome -
Orgonii
Address
School
RCA Economical Vidicon Studio Camera.
Simplified black-and-white television
camera, engineered with a vidicon
pickup tube and advanced electronic
circuitry for maximum economy in
studio on-air or closed-circuit telecast-
ing. Features a seven-inch kinescope
viewfinder, built-in video operating
controls, non-linear optical focus,
four-lens turret, self-contained gam-
ma circuit for high quality gray scae
rendition.
For more information circle 116 on coupon
Riken Folding Flashgun for Ricoh 500
Camera $8.95. The BC-605 features
a built-in electric shoe contact that
fits into the camera, eliminating the
need for connecting cords or wires.
Built-in bulb ejector, extension outlet,
and test bulb; ASA & PC dual tip cord.
Entire unit folds to pocket size. Case
included.
For more information circle 117 on coupon
Yankee Slide Viewer $1. Features a
focusing eyepiece with large lens
threaded for in-and-out focusing.
Viewer handles 1 6mm and 8mm color
slides as well as standard 35mm and
2x2 slides.
For more information circle 118 on coupon
NEW MATERIALS
The following announcements of recent
releases are based on information sup-
plied by producers and distributors.
Audio-visual materials of all kinds ore
listed under the some generol subject
headings. The producer or primary dis-
tributor for each item is indicated by
name or coding appearing in CAPS fol-
lowing title and classification of material.
Addresses of primary sources ore given in
the Index to Primary Sources at the end
of this department.
KEY TO ABBREVIATIONS
mp — motion picture
fs — filmstrip
si — slide
rec — recording
LP — 33-1/3 r.p.m. microgroove record
min — minutes i running time >
fr — fromes I filmstrip pictures)
si — silent
R — rent
b&w — black & white
sd — sound
col — color
Pri — Primary
JH — Junior High
C — College
Int — Intermediate
SH — Senior High
A — Adult
For more information about any of the
new materials listed, use the Service Cou-
pon on poge 3 10.
AGRICULTURE
Alfalfa Story mp CASC 30min col loon.
Traces the history of olfolfa from its
origin in Persia up to its production,
utilization, and research in the U. S.
Shows projects underway to control
alfalfa diseases and insect pests. Value
of alfalfa.
For more information circle 138 on coupon
Poultry Hygiene: Refrigeration fs USPHS
I I min sd col free loan. Follows proc-
essed bird through the plant to the
retail market, outlining the refrigero-
tion temperatures and procedures dur-
ing processing, storage, and tronsport.
For more information circle 139 on coupon
Things Keep Changing mp SINCLAIR
40min sd b&w free. Story of a form
family, its problems, and how they were
solved.
For more information circle 140 on coupon
ART
Audubon ond the Birds of America mp
CORONET I6min sd col $150 b&w
$82.50. The life and works of John
James Audubon ore unfolded as his
youthful beginnings in America ore
recreated, his struggles to resolve re-
peated business failures with an intense
interest in painting wildlife, his deci-
sion to dedicate his life to his art, and
his eventual triumph in the publication
of The Birds of America, int.
For more information circle 141 on coupon
Felt Pen Sketching mp YAF 10 min sd
col $100 b&w $50. How the common
felt-point marking pen con be used in
a variety of ways for sketching.
For more information circle 142 on coupon
BUSINESS EDUCATION
Business Methods for Young People fs
VEC 25fr si b&w $3.50. Encourages
accurate, up-to-date business methods
for the young earner; discusses advan-
tages of a budget and how to prepare
310
EdScreen & AV Guide — June, 1 957
one; proper methods of writing checks;
checl<.ing accounts. JH.
For more information circle 143 on coupon
Electronic Computers Improve Manage-
ment Control mp CALIFORNIA 20min
sd col $150 r$10. Presents a predica-
ment in a typical manufacturing or-
ganization when a large customer or-
der is cancelled because of delays in
production. History of the order is
traced. The culprit is found to be
paperwork deloys with resulting lock
of management control. A proper pro-
duction control system through the use
of modern business machines is then
pictured.
For more informotion circle 144 on coupon
How to Up Sales by Better Sales Super-
vision mp UWF 30min sd b&w sole.
Borden and Busse, sales training spe-
cialists, in a new demonstration for
sales supervisors.
For more information circle 145 on coupon
GUIDANCE
Potty Gorman, Teen-Ager mp FRITH 16
min sd col $1 30. Teen age group expe-
riences sewing, entertaining, present-
ing topics to their club, or showing
onimals at 4-H Club Fair. Designed to
stimulate constructive, healthy atti-
tudes towords others.JH.
For more information circle 146 on coupon
FEATURES
Lost Boundaries mp BRANDON 97min
sd b&w $195 r$)7.50. Mel Ferrer,
Beatrice Pearson, and Canada Lee in
o film showing the anguish and the
ironies of racial taboo. Louis de Roche-
mont's prize-winning Parents Maga-
zine Speciol Award film.
For more information circle 147 on coupon
New AFC Features 7mp AFC rental.
Chandra (93min), a million dollar
production produced in Madras, India,
English sub-titles; Curious Adventures
of Mr. Wonderbird (col 75min), the
first full-length animated feature at-
tempted in France, English voices by
Peter Ustinov, Claire Bloom, and oth-
ers; Rosho-mon (Japanese); Gate of
Hell (Japanese — col); Ugetsu (Jap-
anese); Phantom Horse (Japanese —
col ) , Umberto D (Italian).
For more information circle 148 on coupon
New Brandon Features 3mp BRANDON
rental. The three top-ranking French
feature film comedies include Holiday
^_for Henrietto (103min) with Dany
^B Robin and Hildegarde Neff, Mr. Hu-
^T lot's Holiday (85min) with Jacques
Tati, and The Sheep Has Five Legs
(93min) starring Fernandel in six
different roles and six stories.
For more information circle 149 on coupon
New UWF Features 5mp UWF rental.
Lady Godivo (Maureen O'Hara), Hold
Back Tomorrow (Cleo Moore, John
Agar), Naked Down (Arthur Kennedy,
Betto St. John), To Hell and Bock
(Audie Murphy), Kiss of Fire (Jack
Palonce, Barbara Rush).
For more information circle 150 on coupon
Scott of the Antarctic mp DARTMOUTH
95min sd col $50. John Mills in the
title role and Diana Churchill as Mrs.
Scott in a picturization of the life and
work of one of the great legendary
heroes of British history. Carefully
documented.
For more information circle 151 on coupon
HEALTH & SAFETY
Be Healthy, Go Safely — The Primory Way
fs SVE si col. Titles in health set In-
clude Let's Hove a Party (43 frames),
Ut's Visit Our Friends (30) , Let's Get
Ready for School (30), Ut's Stand
Toll (35) , Let's Visit the Dentist (41 ) .
You can teach him
faster
Without exception — in controlled tests, the groups taught
reading by tachistoscopic methods have far outdistanced the
control groups.
No other teaching procedure has ever had such unanimous
approval from research and controlled experimentation, as has
been accorded the Keystone Tachistoscopic Services.
Reports of these Studies will be sent on Request. Write to
Keystone View Company, Meadville, Penna.
KEYSTONE Tachistoscopic Serrlces have proved especially effective as
aids in Remedial and Developmental Reading, Typewriting, Sliorttiand,
Bookkeeping, Clerical Training, Music, Arithmetic.
Set $26.25. Sofety set includes Sole
and Sound at School (38 frames) , Sofe
and Sound Along the Woy (37),
Safe and Sound at Home (35). Set
$15.75. Individual titles in either set
$5.50. Pri.
For more information circle 152 on coupon
Bicycle Safety Skills mp CORONET 11 min
sd col $100 b&w $55. Cliff, whose
mastery of safety skills earns him on
op>erator's license, shows his brother,
who is still too young to ride in the
street, the performance techniques,
traffic rules and procedures, and bi-
cycle inspection practices that make
safe cyclers today and good motorists
tomorrow. Int.
For more information circle 153 on coupon
Cycling Safety fs VEC 25fr si b&w $3.50.
How to register bikes for licenses, care
of the bicycle, correct body position
when riding, traffic and safety rules,
signals.
For more informotion circle 154 on coupon
A Fair Chonce mp STERLING 1 5min sd
b&w free. Few stories of fiction con
match this real- life drama of an ex-
TB patient's struggle to return to a
useful, respected place in society.
For more informotion circle 155 on coupon
Fitness Skills for Children 3mp YAF ea
lOmin sd b&w $50. Walk Better, Move
Better, Ploy Better. Int.
For more information circle 156 on coupon
Hold That Line — with Dirt mp FIRE 10
min sd col $75. Designed for fast,
effective basic training in firefighting
using the McLeod Tool, Pulaski, and
Shovel.
For more informotion circle 15/ on coupon
Let's Ploy Safe: Revised mp PORTAFILMS
1 Omin sd col $95 b&w $55. Designed
to motivate safe attitudes. Same story
and approach of earlier edition. Pri.
For more informotion circle 158 on coupon
Moke Your Home Safe mp YAF lOmin
sd b&w $50. An up-to-date home
safety lesson for elementary school
students. Int.
For more informotion circle 1 59 on coupon
None for the Rood mp YAF 1 5min sd
b&w $75. Problem of teen-age drink-
ing and driving. Produced in collabora-
tion with the Yale Center of Alcohol
Studies. JH.
For more informotion circle 160 on coupon
NEUMADE FILM RACK
MODEL RK-1000
Six tiers accommodate 102 — 35mm
reels and cons or 204 — 16mm reels
and cans. List $165.00. U.S. Army
surplus, brand new ot $89.50 ea.
Three or more $60.00 eo. Prices
F.O.B. N. Y.
ECCO FILM CLEANER
ECCO NoriSOO Speedroll Applicator
— an efficient time-soving method for
cleaning films. $29.50.
ECCO No. 1 500 cleaning fluid — inex-
pensive — efficient — easy to use.
Per qt. $2.50. Per gal. $9.60.
ECCO No. 2000 Negative Film Clean-
ing Fluid $6.50 per gal.
The Camera Mart, Inc.
1845Broodway New York 23, N. Y.
PLozo 7-6977 Coble: Comeromort
' EdScreen & AV Guide — June, 1 957
311
HOME ECONOMICS
Hanging and Finishing a Hem mp BAILEY
12min sd col $100 b&w $50. Two
junior high school girls act as demon-
strators, showing the proper way to
model a skirt and the correct methods
of measuring, pinning, and finishing
0 hem.
For more information circle 161 on coupon
Men's and Women's Clothing of the
Western World 2fs CME 35 and 28fr
si col $11. Models in authentic cos-
tumes ond wigs trace the generation by
generation changes in dress from the
atomic age to the time of the Magna
Carta; captions stress relation to im-
portant historical events of each
period.
For more information circle 162 on coupon
Tricks of the Trade fs BRISTOL free.
Behind the scenes facts about the im-
portonce of personal cleanliness, a
pleasant smile, and neat appearance
ifor those handling food. Given with the
strip are a colorful wall chart on
grooming and individual leaflets for
men and women.
For more information circle 163 on coupon
With on All-Star Cost mp UWF Mmin
sd col free. Methods of dry-heat meat
cookery: roasting, broiling, and pan-
broiling.
For more information circle 164 on coupon
LANGUAGE ARTS: Elementary
Golden Classics Series 4fs YAF si col.
Based on the text and original full-
color illustrations of Simon and Schus-
ter's Gold Stomp Classics of the some
titles, each strip presents the high-
lights of the story's plot and its charac-
ters in o manner designed to stimulate
interest in reoding the stories. Gulliver's
Travels, King Arthur, Moby Dick, Rob-
inson Crusoe. Int.
For more information circle 165 on coupon
Let's Try Choral Reading mp YAF 1 Omin
sd b&w $50. What choral reading is
and the values to be gained from it.
Int.
For more information circle 166 on coupon
Mother Goose Villoge 9fs EYE si col $25
ea$4. Two little children are projected
into on imaginary Mother Goose Vil-
lage where they meet many of the
little friends whom they hove known
in their Mother Goose books. Off to
Mother Goose Village, Inside Mother
Goose Village, Mother Goose Village
Newspoper, Old Womon Who Lived in
0 Shoe, Funny Little Man on the Wall,
Mother Goose Village Post Office, . , ,
Lake and Police Station, . . . Fire De-
partment, . . . Television Station. Pri.
For more information circle 167 on coupon
New Titles in Picture Book Parade Series
5mp WESTON Titles include Georgie
& Jenny's Birthday (each 6min sd col
$75 b&w $37.50 r$2.50-$4), Circus
Baby (5 min sd col $50 b&w $25 r$2-
$31, Little Red Lighthouse, and Mike
Mulligan and His Steomshovel (9 &
1 Imin ea sd col $100 b&w $50 r$3-
$5). Pri.
For more information circle 168 on coupon
Reading Readiness Kit si TWEEDY 44
prepared slides for overhead projectors.
Produced to be used with no specific
reader but rather the set is a group of
carefully selected developmental word-
phrase-picture-activity-story associa-
tions which the primary teocher con
implement to meet specific classroom
problems. The set introduces 250 basic
words including 60 basic object nouns,
another part of the set combines arti-
cles and descriptive adjectives with
IN VISUAL PRESENTAT
MAKi A
dETnn
v«fith
OPTIV
PORTABLE EASEL
The newest thing for visual aid is this lightweight, portable
Optivox easel. 29" x 39Vz" steel board finished in "rite-
on" green, adaptable for chalk, charts, or magnets. Alumi-
num legs fold to convert from 70" floor easel to table
model. Net weight, 17 lbs. Comes with eraser, crayons,
chalk, pointer, and removable chalk tray. Only $39.95.
Carrying case and lamp fixture are extra equipment
and PIXMOBILE
PROJECTION TABLE
...lets you prepare your presentation in advance, roll il
in, and use it when you're ready. Sponge rubber top, 4"
swivel wheels, with brakes that hold on incline. Vibration-
less. Several models and heights. 42" fofc/e only J32.9S.
WRITE FOR LITERATURE AND DEALER'S NAME. SOME
DEALER TERRITORIES STILL OPEN. WRITE...
THE ADVANCE FURNACE CO.
2310 EAST DOUGLAS WICHITA, KANSAS
object nouns, basic action verbs and
prepositions are next token up, fol-
lowed by other forms of presentation.
In 5"x5" size $45, 7"x7" $60, 10"
xlO" $69.
For more information circle 169 on coupon
Secondary
Basic Stage Lighting Equipment fs CME
40fr si col $5.50. Captioned exterior
and interiors, diagrams of optical sys-
tems, examples of area throw of vari-
ous kinds of lighting equipment; other
devices, including lenses, dimmers, etc.
For more information circle 170 on coupon
Development of the Physical Theatre fs
CME 55fr si b&w $3.50. Pictures the
development of the theatre from the
fifth century, B.C., through close-ups
of authentic scale models. Manual.
For more information circle 171 on coupon
English Literature: The Romantic Period
mp CORONET Mmin sd col $125 b&w
$68.75. Through the eyes of a young
journalist of 1828, we see a period of
literary, as well as political, revolu-
tion. Dramatized selections from Burns,
Wordsworth, Coleridge, Bloke, Byron,
Shelley, Keats, and Scott reveal the
individuality and independence of
spirit of England's Romantic writers.
SH.
For more information circle 172 on coupon
English Literature: The Victorian Period
mp CORONET Mmin sd col $125 b&w
$68.75. To the bookshop of James
Bain, 19th century shopkeeper, come
customers interested in the writings of
Macauloy, Corlyle, Darwin, Huxley,
Newman, Dickens, the Bronte sisters.
Hardy, Arnold, Ruskin, and Carroll.
Through these prominent figures of
literature, the world of conflicting
ideas of this period is depicted. SH.
For more information circle 173 on coupon
Everyman mp GENERAL FILMS 40min
sd col apply r$25. The famous play
in a first English version. Musical score
by David Epstein. Directed by Richard
Hilliord.
For more information circle 174 on coupon
Photoploy Filmstrips 9fs E&RG col ea
$7.50. Prepared to enhance the study
of the feature films on which the pic-
torial material is based. Also usable
seporately. Four titles for the elemen-
tary grades include Greatest Show on
Earth, Robinson Crusoe, Gloss Slipper,
Hansel and Gretel. High school series
includes Alexonder the Great, Ulysses,
Romeo and Juliet, Richard III, Knights
of the Round Table.
For more information circle 175 on coupon
MUSIC
Bolakirey Symphony No. I in C rec AN-
GEL 1-12" LP $3.48. Sir Thomas
Beecham conducts the Royal Philhar-
monic Orchestra.
For more information circle 176 on coupon
Cormina Burana rec ANGEL 1-12" LP
$3.48. Wandering monks and scholars
and vagabond poets wrote the medi-
eval poems on which this modern work
by Carl Orff is based. Prologue and
Epilogue lament the fate of man, vic-
tim of the Wheel of Fortune at whose
turn "one is deposed, another lifted
high." The three main parts celebrate
the joys and rites of spring, drink,
and love. Conducted by Wolfgang
Sowollisch with the Cologne Radio
Symphony, the Chorus of West German
Radio, and soloists Agnes Giebel, Mar-
cel Cordes, Paul Kuen.
For more information circle 177 on coupon
Do-lt-Yourself "H.M.S. Pinafore" rec
CONCORD RECORDS 1-12" LP $3.98.
By itself the recording provides the
full operetta in orchestral form, or it
312
EdScreen & AV Guide — June, 1957
Color Filmstrip Service
for Educational Producers
A scene in the Monhattan Color Lob
filmstrip on "Alexander the Great"
processed for Dr. William Lewin.
Let us do ail or port of the work
you require in color processing.
No order too small or too large
for our special educational de-
partment.
Manhattan Color Laboratory
254 W. 54th St., New York 36
HEIDENKAMP
BIRD FILMS
Producer ft DlitrlbuUr Sastem B«pret«aUtl*«
HEIDENKAMP ALBERTSEN
NATURE PICTURES DISTRIBUTING CO.
538 Clen Ardcn Driva 1105 Pork Avanu*
Pitt(biirgh 8, Pa. New York 28, N. Y.
Two Notobfa Burton Holmai Film*
"AUSTRIA"
A 22-min. study in courage and faith.
Ck>Ior, $190; b&w, $95; Secondary.
"COASTAL BRAZIL"
Ad 11-min. sequel to "Rio."
Color, 1100; b&w, $50; Elementarr.
Your provicw print* are ready. Write now
PARK FILMS
228 N. Almont Dr., Beveriy Hills, Calif.
^'~
MAKE YOUR
OWN SLIDES
on your own
TYPEWRITER
by using
RADIO-MATS
^W TALK «ra« fa»r SCIEEN
KI TTPfWStTTCN MESSAGfS
^g RADIO-MAT SUOC&
^^M WMITI *MMI.«ttIN
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Regulor size 3'/ix4 or the
Sold by Audio-Visual, f
Supply Deolers. For FREE
RADIO-MAT SLIDE
222 Ookridge Blvd., Da>
New Duplex 2x2.
'hoto & Theatre
SAMPLE write —
CO., Dept. V,
tono Beach, Fla.
may be used as a background for in-
dividuol or group singing of the score
— which is supplied.
For more information circle 178 on coupon
Folk Songs and Fairy Toils rec ANGEL
1-12" LP recording. The Obernkirchen
Children's Choir sings The Elfin Friend,
Wiegenlied, Vespergesong, The Echo,
and Medley of German Children's
Songs; Bremen Town Musicians and
America the Beautiful.
For more information circle 179 on coupon
Garde Republicaine & French and Amer-
ican Military Marches rec ANGEL 2-
12" LP albums each $3.48. The Band
of Paris ploys numbers from the
French Revolution to World War II,
16 numbers in all on the first disc. La
Marseillaise ond six other French
marches ore on the other plus several
Souso marches.
For more information circle 180 on coupon
Grieg: Overture "In Autumn" & Old
Norwegian Romance with Variations
rec ANGEL 1-12" LP $3.48. Also
Schubert: Symphony No. 6 in C Major.
Sir Thomas Beechom and the Royal
Philharmonic Orchestra.
For more informotion circle 181 on coupon
Handel's Orotorio: "Israel in Egypt" rec
ANGEL 2-12" LP. Conducted by Sir
Molcolm Sorgent with the Liverpool
Philharmonic and soloists Elsie Mo-
rison, Monica Sinclair, Richord Lewis,
and the Huddersfield Choral Society.
For more information circle 182 on coupon
Handel: Solomon rec ANGEL 2-12" LP.
Sir Thomas Beechom conducts the
Royal Philharmonic Orchestra, Beech-
om Chorol Society, and soloists John
Cameron, Alexander Young, Elsie
Morison, and Lois Marshall.
For more information circle 183 on coupon
Igor Markevitch Conducts Russian Ballet
rec ANGEL I- 12" LP $3.48. Philhor-
monic Orchestro performs Sotie: Pa-
rade, Weber-Berlioz: Le Spectre de la
Rose, Debussy: Afternoon of a Foun,
Ravel: Dophnis and Chloe, Suite 2.
For more information circle 184 on coupon
Mick Micheyl of Paris Singing Her Own
Songs rec ANGEL 1-12" LP. Winner
of the Grand Prix du Disque de Bon-
heur in France, Mick coptures the
atmosphere of Paris in Continent
Perdu, Cano Canoe, Bel Ami, Mon
Amour, and other songs.
For more information circle 185 on coupon
Mozart Opera "The Abduction from the
Seraglio" rec ANGEL 2-12" LP in al-
bum. $10.98. Sir Thomos Beechom
conducts the Royal Philhormonic Or-
chestra and Beechom Choral Society
with soloists Lois Marshall, Use Holl-
weg, Leopold Simoneou, and Gerhard
Linger.
For more information circle 186 on coupon
Regimental Band of The Coldstream
Guards rec ANGEL 1-12" LP $3.48-
Major Douglos Alexander Pope, Direc-
tor of Music conducts o fanfare,
marches, medleys, fantasia, piccolo
solo, bugle solo, and novelty for
mossed clarinets.
For more information circle 187 on coupon
The Scots Guards & The Scots Guords
on Parode rec ANGEL 2-12" LP al-
bums $3.48 each. Regimental Bond
and Massed Pipers.
For more information circle 188 on coupon
PRODUCTS & INDUSTRIES
Aluminum in Modern Architecture mp
ASSOC 14min sd b&w free. Strength,
light weight, and adoptability to the
principles of sound design are given as
reosons for the growing use of alu-
minum in modern building construc-
tion.
For more information circle 189 on coupon
Cor is a Woman mp MODERN 14min
FOi) THE FORWARD LOOK . . .
^ A A New Film
'^ ''>"'• Catalog
to help you select films
for your own use.
Choose from more than 1 00 titles,
including these current releases:
1. Bulletin Boards: on Effective
Teaching Device
2. Geyser Melodies
3. Holiday Art
4. Rhythmic Exercises
5. Swedish Family Story
6. Social Studies Teaching
Techniques
Write today for your
FREE copy!
Order your prints today!
^^ 'BAILEY FILMS, INC.
6509 DE LONGPRE AVE. HOLLYWOOD 28. CALIF.
^'FIBERBILT" CASES
"THEY LAST INDEFINITEIY"
Equipped with stael corner*, steel card
holder and heavy web straps.
Only original FIberbilt Cases bear this
Trade Mark
Your Assurance
of finest Quality"
For 16mm Film —
400' to aoOO' liaali
Said by All Leading Dealers
EdScreen & AV Guide — June, 1957
313
THERE'S
NO PLACE
LIKE
MUX
FOR
COLOR FILMSTRIPS
AND SLIDES
The masters make the difference
ifl
FRANK HOLMES
LABORATORIES INC.
1947 FIRST STREET
[SAN FERNANDO, CALIF.
EMPIRE 5-4501
WRITE FOR BROCHURE
Here it is! Just Released!
Another interesting and enlightening film
for the use of students of the French l«n-
guage:
"VISAGES de la ViLLE LUMIERE"
Film # 4 of the
ACCENT AIGU
Conversational Film Series
• FOR INFORMATION REGARDING
SALES and RENTALS
Write to
FOCUS FILMS CO.
1385 Westwood Blvd. Los Angeles 24, Calit.
pwuNG Pictures
NEW RELEASES:
Ifl 1 1 For Social Studies— of
People and Places in the
News
"LIFE IN HAITI"— Color. 17 Min.
"LIFE IN MOROCCO"— Color, 1 1 Min.
(Write for descriptive brochure on these
and other latest releases)
1056 S. Robertson Blvd.
Los Angeles 35, Calif.
SCIENCE
FILMSTRIPS
SINCE 1931
SINCE 1931
MADE BY TEACHERS FOR TEACHERS |
BIOLOGY
HEALTH & SAFETY
PHYSICS
GENERAL SCIENCE
CHEMISTRY
MICROBIOLOGY
BIKE SAFETY
BUS SAFETY
NEW — Elementory Science Series in |
Brilliant
Spectrocolor
VISUAL
SCIENCES
•ex 599E
Suffem, New Yerfc
sd col free. How to core for a car's
cooling system.
For more information circle 190 on coupon
Challenge in the Air mp BIS I4min sd
b&w $55 r$3. Latest in the series of
films recording the highlights of the
Society of British Aircraft Construc-
tors' display at Fornborough. In this
famous yearly event, the finest and
newest products of British technical
skill and design are on exhibition for
the public.
For more information circle 191 on coupon
Drilling for Oil mp DOWLING 22min sd
col $200. Step-by-step operations of
drilling an oil well told through live
action and animation; search for new
oil pools. Int.
For more information circle 192 on coupon
Long Pull mp MODERN 29min sd col
free. Drama, color, and sound of a
giant steel plant producing steel wire
for thousands of jobs from tire chains
to screws.
For more information circle 193 on coupon
Skylines mp MODERN 29min sd col free.
Portrays the role of structural steel in
the skylines of today- — skyscrapers,
bridges, and the new, low horizontal
skylines of modern industry, shopping
centers, and schools.
For more informotion circle 194 on coupon
Those Fabulous Prefabs mp MODERN
14min sd col free. Beautiful, graceful,
modern homes in o variety of settings.
For more information circle 19S on coupon
PHYSICAL EDUCATION & SPORTS
Former and the Sportsman — Partners in
Wildlife mp BOYD 29min sd col free.
Shows how soil conservation methods
supports good hunting and how re-
spect for the farmer and proper gun-
handling on the part of the hunter
keep hunting grounds open.
For more information circle 196 on coupon
How to Play Hockey 8mp AHCA 6- 1 1
min ea $300 set. Intended for use
with boys in their early teens with the
exception of the more advanced
"teomplay" subjects. Skating (9mln),
Stickhandling (6), Passing (6),
Checking (6), Shooting (8), Goal-
tending (8), Offensive Teomplay
(11), Defensive Teomplay (11).
For more information circle 197 on coupon
Quest for Red Trout mp MODERN 28min
sd col free. Action, adventure, and the
outdoor life on a fishing trip for rare
red trout in the beautiful Canadian
wilderness.
For more information circle 198 on coupon
RELIGIOUS EDUCATION
At Easter Time fs SVE 1 9fr sd col $6 fs
only $4.50 rec only $1.50. Five-year-
old Phillip learns that spring flowers
ore in bloom for Easter and that Easter
is the day we are especially glad for
Jesus. Phillip sees the lovely flowers
and hears the fine music of the church
organ and then goes to church school
for the Easter lesson.
For more information circle 199 on coupon
Bringing in the Sheaves mp BAPTISTA
30min sd bCrw $150 r$10. Story of
man and one of his daughters who
give their hearts to Christ and of the
other daughter who does not because
of the death of her mother. Her recon-
ciliation with God is indicated.
For more information circle 200 on coupon
Frontiers of Faith 42mp NAAJS 30min
ea (Educational Kinescopes) r$6.50
ea. Interesting Jewish personalities;
titles include Between Two Eternities
(Solomon Schechter), Gift (Judah
Touro), King's Hunchback (Moses
Mendelssohn ) , Lawyer from Boston
(Louis D. Brandeis), Pugnacious Sail-
DON'T WAIT
TO PROLONG
THE LIFE OF
YOUR
MOVIE FILM
All give
- VACUUMATEr
Coronet
National Film
Board of Canada
S. V. E.
McGraw-Hill
^ Young America
- at no extra cost to you
The Famous
Y4CyUllliH
FILM PROTECTIVE PROCESS
SUPER VAP O RATE
PROTECTS AGAINST Scratches. Finger-
marks, Oil. Water and Climatic Changes
ONE TREATMENT LASTS
THE LIFE OF THE FILM
Brittle Film Rejuvenated
Look for Vacuumate on the Leader!
The Vacuumate Process Is Available to
You in Key Cities Throughout the U.S.
Write for Information Now
Vacuumate Corp., 446 W. 43nl St., N. Y.
READING is the key...
Unshackle learning
potential with the
AVR
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reading ^CSC?
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AVR EYE-SPAN TRAINER
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Simple . . . Effective . . . DwabU
AUDIO VISUAL RESEARCH
531 S. Plymouth Ct. Dept. U76 Chicago 5
PHASE FILMS
The rhase Films are mature single-purpose films
presenting the most significant microbiological phe-
nomena disclosed ui U^ing organisms by the Nobel
winning Phase-Contrast method.
Photography of living organisms NOT .\NIMATION.
Write for Titles, Descriptive Folders or Previews.
ARTHUR T. BRICE
Phase Films Ross, CaUfomla
Film Shipping Gases
Tape Mailers
Record Mailers
Salon Print Mailers
Built to LAST!!!
Priced Right!!!
^^' 136 W. 14th Strcet^^ 1 1
^^ New York M N. Y. ■
PREHISTORIC ANIMALS
OF THE TAR PITS
1 14 reels, elementary-jr. high film
new release
FILM ASSOCIATES
OF CALIFORNIA
I0S2I $«Ht> MONIC* >LVO. IDS HHGELES 29, C«Ur.
314
EdScreen Cr AV Guide — June, 1 957
ing Master (Urioh P. Levy). Concepts
and values of Judaism titles: As a
Wind thaf Blows, Microscope and fhe
Prayer Shawl, Mrs. Steinberg's Partner
in Heaven, Pages from the Talmud,
Sayings of the Fathers, Thief and the
Hangmon, Third Attribute, 36. The
land of Israel: Bible Detective of the
Holy Land, Camel and I, Human Ele-
ment, Very Special Village. Customs
and proctices: Fourth Commandment,
His Greot Name, Seventh Day, Thou
Shalt Teoch Them Diligently. Holidays
and festivals: Cry o Warning (Hanuk-
kah). Home for Passover, In the Be-
ginning (Simchat Toroh), Passover of
Rembrandt Van Rijn, Thanksgiving
(Sukkot) . Jewish struggle for survival :
In the Beginning, Lost Rabbi, Pho-
nograph. Civil rights and religious
P freedom: An American Ballad, Enemy,
Liberty in a Feotherbed, Night in the
Forest.
For more information circle 201 on coupon
Lightning and Old Man Macy fs SCRIP-
TURE 35fr si col $5. A little Christian
newsboy shows on old man what it
means to serve Jesus and is rewarded
with a new bike.
For more informotion circle 202 on coupon
Long Way to Tenongo fs SCRIPTURE 35
fr si col $5. A little Mexican boy's
dishonest scheme to make money
plunges him into a quicksand trap and
gives a missionary a chance to tell
him obout the Lord Jesus.
For more information circle 203 on coupon
Man with the Big Stick fs SCRIPTURE
35 fr si col $5. Two Chrisitian school-
boys risk bodily harm to witness to
others, and the way is opened for the
Gospel in a needy village of India.
For more information circle 204 on coupon
Martyred Men mp GOSPEL 30min sd col
$250 r$15. An interpretation of the
event in the Ecuadorian jungles in
which five missionaries lost their lives.
For more information circle 205 on coupon
More Than Champions mp WORLD —
Conveys the spiritual side of the lives
of such participants as Carl Erskine,
Dr. Louis H. Evans, Tom Harmon, Bob
Richards, Branch Rickey, and Doak
Wolker. Their expressions of Christian
testimony are interspersed with foot-
age of sports events.
For more informotion circle 206 on coupon
Passion Story 6fs CONCORDIA sd col
$43.75. Set is available with multi-
use records for the first time. Custom-
ers already owning silent version may
secure 12" LP recordings at $3 each.
One side of record is for children; the
other side for general use.
For more information circle 207 on coupon
Story of Jesus 24 fs Cathedral col Gr
b&w sd. Starts with John the Baptist
and carries through the Virgin Birth
and the Savior's entire life around
Jerusalem, including His deoth at the
cross and the Resurrection. 24 frames
per episode with dramatic recorded
audio sequence to go with each one.
One side of the record is for adult or
general church use; the other is for
children. Characters speak lines, nat-
ural sound effects, and full orchestral
background ore employed. Each epi-
sode is obout a single subject, such
OS the healing of the leper or the blind
beggar.
For more information circle 208 on coupon
Susan's Fifty Cents fs SCRIPTURE 35
fr si col $5. A Junior High girl is
tempted to keep money that doesn't
belong to her but learns that God
blesses those who forsoke oil sin.
For more information circle 209 on coupon
The Way Scries 8 mp METHODIST eo
30min sd b&w r$8 eo. Films cover a
COMPLETE SERVICES TO PRODUCERS OF 16mm
MOTION PICTURES, 35mm SLIDE FILMS AND SLIDES
Research and Script
Photography, Studio and
Location
Processing
Edge-numbered Work Prints
Sound Recording and
Rerecording
Editing and iViatching
Titling and Animation
Release Printing
Magna-Striping
Slide Film Animation
Slide Duplicating
Vacuumating
Film Library
GEO. W. COLBURN LABORATORY INC.
764 NORTH WACKER DRIVE • CHICAGO 6
TELEPHONE DEARBORN 2-6286
v::.-'
Let's TMak and Be Safe
Shows children how ihey can
\a develop safe attitudes in school,
hy always putting on their
thinking caps.
pOrtafilmS orchard U.k^. Ml, h.
variety of everyday problems and
needs and show, in an interdenomina-
tional manner, the application of the
Christian Gospel of Love to such oreas
of human concern as forgiveness,
brotherhood, vocational choice, and
death. Titles include: An Eye for an
Eye ond The Better Lot (juvenile de-
linquency). Tourist (brotherhood),
Give Us Tomorrow (forgiveness).
Homecoming (jobs). Labor of Love
(family life). Ceiling 5000 (labor re-
lations). Immortal Love (peace of
mind) .
Film: The Better Lot
For more information circle 210 on coupon
Witch Doctor's Curse fs SCRIPTURE 35
fr si col $5. An Ecuadorian Indian
girl is almost frightened to death by
a curse until a missionary explains
that God's Son mode the only sacrifice
necessary for sin.
For more information circle 21 1 on coupon
SCIENCE: Biology
Maryland Mornings mp MM 9min sd col
free. A film on waterfowl picturing
ducks flying over the waters of Chesa-
peake Bay and the inland ponds of the
Eastern Shore, Canadian Geese, and
other wildfowl.
For more information circle 212 on coupon
GOLDEN REEL AWARD WINNER!
A SHORT VISION
("The Cartoon of the End of the World")
"Audiences sat in stunned silence."
— TIME Magazine
7 Min. 16mm
Sale: Eastman Color $100; B&W $50
Brandon Films, lnc.rv1^>c^"^N.y. "■
^v.
covo^ J^\^^^
PRINTING
PROCESSING ' RECORDING
AM 1 6mm motion picture
and 35mm slide and film
strip service — radio transcriptions
FILM SERVICE
C^k^ FIIM PRODUCTION
224 ABBOTT ROAD
EAST LANSING, MICH
EdScreen & AV Guide — June, 1957
315
Menoboni's Birds 32sl MODERN ENTER-
PRISES col $10.50. Collection of bird
portroits showing birds in flight. Done
with ottention to detoil and realistic
settings. Pamphlet fully describes each
bird, sex colorings, habitat, and other
pertinent information.
For more information circle 213 on coupon
Mueller-Ward Model of the Rhesus
Monkey Brain. WARD'S $35. Also
available unpointed and unmounted for
$16. Scale magnification is 2.25x
which mokes the model 6.25 by 4.75
by 4 Inches, not including base and
standard. An interesting example of a
primote ot on intermediate level of
evolution between man ond lower ani-
mols.
For more information circle 214 on coupon
Perils of the Wild mp UWF 1 Omin sd
b&w $22.95. The instinct for survival
among animals, large and smoll, is
seen as a forest fire sweeps toward
them.
For more informotion circle 215 on coupon
Volvox si GBS ea $1.40. /vAicroscope
slides show the various stages of this
specialized colonial form including the
daughter colonies, antheridia, oogonia,
and zygotes.
For more information circl* 216 on coupon
Elementary
Alaskan Wildlife fs VEC 34fr si b&w
$3.50. Animals, birds, and marine
life; facts about their modes of living;
economic importance. Int.
For more informotion circle 217 on coupon
Americon Fishes 4fs YAF si col $17.50.
Latest in the series based on the well-
known Golden Nature Guides. Copy of
Golden Nature Guide of same title in-
cluded in set. Int.
For more informotion circle 218 on coupon
Correlated Science Series — Astronomy
Group 4fs SVE si col $21.60 eo $6.
Correlate with Row Peterson Basic
Science Education Series. Colored
drawings and photogrophs visualize
simply and vividly the remote ond ab-
stract subjects of astronomy. Earth's
Nearest Neighbor (moon) (45 frames).
Sun and Its Family (461, You and the
Universe (43), Pictures in the Sky
(46). Int.
For more information circle 219 on coupon
Creatures of the Desert mp YAF 1 Omin sd
b&w $50. Adaptations that enable
animols to survive there. Int.
For more information circle 220 on coupon
David and the Sea Gulls fs ICONOGRAPH
64fr si b&w $4. The true life story of
the vacation adventures of a 1 0-year-
old boy on a small island off the coast
of Maine. Concerns the rescue and
core of injured sea gulls ond lost gull
chicks, emphasizing that birds must
not be touched or disturbed except In
unusual emergencies. Strip is o cap-
tioned treatment of the book of the
some name. Pri.
For more informotion circle 221 on coupon
How Birds Help Us mp CORONET 1 Imin
sd col $100 b&w $55. Jack believes
oil birds ore pests like the little crows
in his garden. Looking around, how-
ever, he observes that birds help us in
many ways such as providing us with
food, destroying harmful insects and
rodents, eating weed seeds, and giv-
ing us pleasure with their bright colors
and happy songs. Pri.
For more information circle 222 on coupon
How Insects Help Us mp CORONET 1 1
min sd col $100 b&w $55. Working in
his mother's flower garden, Bill notices
only harmful insects, but when he and
Jack ao fishing he becomes owore of
IIT
^^
s(^ltec^^P
TIME!
-o e-
Regular Service will Insure
Dependable Operation of your
Audio - Visual Equipment!
MEMBER
NATIONAL I
AUDIO/"
ylSUAI-1
Preventive maintenance will locate troubles in your audio-visual
equipment before they occur— to insure that your equipment will
operate dependably every time. Your NAVA dealer ofiFers spe-
cialized A-V repair service, including
• Factory-trained technicians with years of experi-
ence in repairing A-V equipment
• Electronic testing equipment, special test films and
tapes, special mechanical equipment
• Factory replacement parts kept in stock locally,
immediately available when you need them.
Remember . . . it's important to buy your A-V equipment from
the dealer who will repair it for you— your NAVA Audio-Visual
Dealer. His other services include consultation and advice on
proper utilization of audio-visuals; rentals of equipment and
films, and custom projection and recording service. For a list of
NAVA dealers coded to show the services offered by each one,
write
NATIONAL AUDIO-VISUAL ASSOCIATION, Inc,
Fairfax, Virginia
many useful insects. These insects de-
stroy harmful ones, they ore food for
fish and birds, bees carry pollen and
make honey, silk worms make their
contribution, and others are beautiful
and fascinating to observe. Pri.
For more information circle 223 on coupon
How Trees Help Us mp CORONET 1 Imin
sd col $100 b&w $55. Wolking
through the woods with his father,
Wally sees different kinds of trees
and begins to learn of the many ways
trees help us by supplying lumber, food,
and material for things we moke. In
the story of the mighty old oak, Wally
realizes how very long it takes a tree
to grow and how it is valuable through-
out its life. Pri.
For more information circle 224 on coupon
How Water Helps Us mp CORONET 1 1
min sd col $100 b&w $55. When the
water supply to his house is temporarily
cut off, Dickie begins to understand
how important water is for drinking,
washing, cooking, and other uses in
the home. He realizes, also, thot we
use it for putting out fires, os a source
of food, for transporting people and
materials, for growing crops, and for
recreation. Pri.
For more information circle 225 on coupon
Pony Farm mp FRITH 1 Imin sd col $90-
Study of purebred Shetland ponies
showing mores and fools with special
emphasis on Firefly, Dolly, and Taffy;
core and raising. Pri.
For more information circle 226 on coupon
Prehistoric Animals of the Tor Pits: Story
of Rancho La Brea mp FA 14min sd
col $125 b&w $62.50. Introduces the
tor pits at Rancho La Brea in the city
of Los Angeles and the skeletons of
some of the animals taken from them.
Illustrates the methods used by paleon-
tologists in identifying and assembling
fossil materials. Animols are pictured
in miniature. Manner in which they
were trapped is indicated. Int.
For more information circle 227 on coupon
Prehistoric Animal From Tar Pits
Summer is an Adventure mp CORONET
1 1 min sd col $1 00 b&w $55. For Fred
and Judy, summer is a time for fun
at the beach, catching fireflies, and.
picknicking; a time for seeing flowers,
plants, birds, and insects, for walking
in the woods, and for enjoying long,
warm, bright days. Pri.
For more informotion circle 228 on coupon
We Explore the Woodland mp CORONET
llmin sd col SI 00 b&w $55. With
Grandpo, Ken and Pom set out on on
exciting exploration. Trees, wild-
flowers, small animals, colorful birds,
insects, and wild fruit are among their
discoveries. The woodland is a kind
of home shared by many different
plants and onimals. Pri.
For more information circle 229 on coupon
Weather Station mp YAF 1 Omin sd b&w
$50. Functions of the weather station,
its workers, value of weather forecasts.
316
EdScreen & AV Guide — June, 1 957
and how they are made. Int.
For more information circle 230 on coupon
Wild Animal Families mp FA lOmin sd
col $100 b&w $50. Presents seven oni-
mal families shown in their natural
habitat with family relationships
stressed: bison, pronghorn antelope,
prairie dog, bear, porcupine, elk,
Canadian geese. Pri.
For more informotion circle 231 on coupon
GENERAL SCIENCE
Atoms in Three Dimensions CHICAGO.
Model set permits study of space rela-
tionships in various molecules. Built
to exact dimensions for proper val-
ences and valence angles. Permanent,
brilliant colors ore impregnated in the
plastic designate carbon, hydrogen,
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bromine, iodine, fluorine, oxygen, sili-
con. Holes are precisely drilled to per-
mit joining of the spheres by means of
pegs. Set consists of 69 balls and 59
pegs. Larger sets available.
For more information circle 232 on coupon
Automobile rec UNICORN 1-12" LP
$5.95. An "exhaustive" survey of
automobile sounds from the 1906
Cadillac to the 1956 Ferrari. With 12
color photos of famous antique cars.
For more information circle 233 on coupon
Our Living Soil mp GOLDEN 25min sd
col $200. Conservation of soil includ-
ing water cycles and life cycles of the
soil. Shows farms from Pennsylvania to
Colifornia practicing modern methods
of soil conservation.
For more information circle 234 on coupon
SOCIAL STUDIES: Elementary
Age of Discovery mp YAF 1 5 min sd col
$150 b&w $75. An all-animation film
explaining the couse-and-effect rela-
tionship of events of the lote 1 5th
century as they led to the discovery of
the New World. Int.
For more information circle 235 on coupon
Arab Village mp YAF lOmin sd b&w $50.
Documentary story of Merj, a small
rural village in Lebanon, telling how
» villagers cooperate to bring irrigation
ond medical service to the village. Int.
For more information circle 236 on coupon
Australia: The Lond and the People mp
CORONET 16min sd col $150 b&w
$82.50. Location, nature of the land,
climate, major economic activities,
British heritage. Int.
For more information circle 237 on coupon
Early American Civilizations mp CORO-
NET 11 min sd col $100 b&w $55.
Ruins of great cities such as Chichen
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cultures upon our own indicated. Int.
For more information circle 238 on coupon
Econocraft Basic Globe. DENOYER. A
1 2" globe available with various stands
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single color for land areas and another
for water areas. Limited number of
place names. Fewer parallels and
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For more information circle 239 on coupon
INDEX TO PRIMARY SOURCES
AERO Service Corp., 210 E. Courtland St.,
Philadelphia 20, Pa.
AERO EQUIPMENT Co., 7127 Vinelond Ave.,
N. Hollywood, Calif.
AFC: Audio Film Classics, 2138 E. 75 St.,
Chicago 49.
AFL-CIO Film Division, 815 16th St., N.W.,
Washington 6.
AHCA: American Hockey Coaches Assn., Ed-
ward Jeremiah, Hanover, N. H.
EdScreen & AV Guide — June, 1957
AIREQUIPT Mfg. Co. Inc., 20 Jones St., New
Rochelle, N. Y.
ANGEL Records, 38 W. 48 St., New York City.
ASSOCIATION Films Inc., 347 Madison Ave.,
New York 17.
ATLAS Phofo Supplies, 113 W. 31 St., New
York City.
AMPLIFIER CORP. of America, 398 Broadway,
New York 13.
BAILEY Films Inc., 6509 DeLongpre Ave.,
Hollywood 28.
B&J: Burke & James Inc., 321 S. Wabash Ave.,
Chicago 4.
BIS: British Information Services, 45 Rocke-
feller Plaza, New York 20.
BOYD Film Co., 1595 Selby Ave., St. Paul 4.
BRANDON Films Inc., 200 W. 57 St., New
York 19.
BRISTOL-Myers Products Division, Educational
Service Department, 45 Rockefeller Plaza,
New York 20.
CALIFORNIA, University of. Extension Dept.,
405 Hilgord Ave., Los Angeles 24.
CASC: Certified Alfolfo Seed Council, Box
8169, Chicago 80.
CATHEDRAL Films Inc., 140 N. Hollywood
Way, Burbank, Calif.
CANON Camera Co., 550 Fifth Ave., New
York City.
CHART-PAK Inc., 100 Lincoln Ave., Stamford,
Conn.
CHICAGO Apparatus Co., 1735 N. Ashland
Ave., Chicago 22.
CME: Communications Materials Exchange,
Box 62, West Covino, Calif.
CONCORD Record Corp., 519 S. Fifth Ave.,
Mt. Vernon, N. Y.
CONCORDIA Films, 3558 S. Jefferson Ave.,
St. Louis 18.
CORONET Films, 65 E. South Water St., Chi-
cago I .
CRUSADE for Freedom, 345 E. 46 St., New
York 17.
DARTMOUTH College Films, Fairbanks Hall,
Hanover, N. H.
DENOYER-Geppert Co., 5235 Ravenswood Ave.,
Chicago 40.
DOWLING, Pot, Pictures, 1056 S. Robertson
Blvd., Los Angeles 35.
EORG: Educational ond Recreational Guides
Inc., 10 Brainerd Rood, Summit, N. J.
Advertisement
HELPFUL BOOKS
AUDIO-VISUAL METHODS IN
TEACHING: REVISED AND EN-
LARGED. By Edgar Dale. 544 pp.
Illustrated; and with 49 full-color
plates. The Dryden Press, 31 West
54th St., New York 19, N. Y. 1954.
$6.25.
THE AUDIO-VISUAL EQUIPMENT
MANUAL. By James D. Finn. Pub-
lished under the general editorship of
Edgar Dale. 384 pp. 1500 illustra-
tions. The Dryden Press, 31 West
54th St., New York 19, N. Y. 1957.
$9.50.
AUDIO-VISUAL MATERIALS: THEIR
NATURE AND USE. Revised Edition.
By Walter Arno Wittich and Charles
F. Schuller. 570 pp. 249 Illustrations,
14 Color Plates. Harper & Brothers,
49 E. 33rd St., New York 16, N.Y.
1957. $6.50.
STANDARDS OF PHOTOPLAY AP-
PRECIATION. A Course of Study in
Photoplay Appreciation, Including a
Photoplay Approach to Shakespeare.
By William Lewin and Alexander
Frozier. Illustrated. Educationol &
Recreational Guides, Inc., 10 Brainerd
Rood, Summit, New Jersey. $4.75.
TAPE RECORDERS AND TAPE RE-
CORDING. By Harold D. Weiler. 192
pp. Radio Magazines, Inc., P. O. Box
629, Key ES, Mineoio, N. Y. 1956.
$2.95 or $3.95 (hardcover). Writ-
ten for the amateur and semi-profes-
sional tope recordist, the book gives
special emphasis to the use of tape
recording in educotion.
A WINDOW TO THE CHILD'S MIND
— Alpork's New Educational Hand-
book by Dorothy R. Luke, 268 pp.
The first authentic analysis of Helen
Parkhurst's recorded interviews with
children. An indispensable guide for
teochers. 1955 Storbridge Publica-
tions, P.O. Box 574 Grand Central
Station, New York 17, N.Y. $3.50.
EDUCATORS GUIDE TO FREE FILMS.
Compiled and Edited by Mary Foley
Horkheimer ond John W. Differ. Edu-
cational Consultant, John Guy Fowlkes.
17th Annuol Edition, 1957. Educo-
tors Progress Service, Dept. AVG,
Randolph, Wis. $7.00.
AUDIO-VISUAL ADMINISTRATION.
By Fred Horcleroad and William Allen.
Edited by Dean McClutky. 122 pp.
Illustrated. Wm. C. Brown Company,
Publishers, 215 W. Ninth St., Du-
buque, Iowa. $3.25.
THE AUDIO-VISUAL READER. By
James S. Kinder and F. Dean Mc-
Clusky, 400 pp. Wm. C. Brown Com-
pany, Publishers, 215 W. Ninth St.,
Dubuque, Iowa. $5.75.
AUDIO-VISUAL AIDS TO INSTRUC-
TION. By Harry C. McKown and Al-
vin B. Roberts. 608 pp. McGraw-Hill
Book Company, 330 West 42nd St.,
New York 36. Second Edition. $5.50.
EDUCATIONAL FILM GUIDE (com-
prehensive listing of best 1 6 mm films
on all subjects), 11th completely re-
vised edition, 1953, 1037 pages, with
semi-annual and annual supplements
thru Spring of 1957. The 11th edi-
tion and the supplement service are
each $7.50 unless ordered ond billed
at the same time when the combina-
tion price is $12.50 (for foreign
prices, odd $1.00 in each case). The
H. W. Wilson Company, 950 Uni-
versity Ave., New York 52.
FILMSTRIP GUIDE (comprehensive
listing of best 35mm filmstrips on all
subjects), 3rd completely revised edi-
tion, 1954, 410 pages, with semi-an-
nual and annual supplement service
through Fall of 1957. The 3rd edi-
tion and the supplement service ore
$5.00 eoch unless ordered ond billed
at the some time when the combina-
tion price is $8.50. (For foreign
prices, odd $1.00 in each cose.) Or-
der from The H. W. Wilson Company,
950 University Ave., New York 52.
EDUCATORS GUIDE TO FREE SLIDE-
FILMS. Compiled ond Edited by Mary
Foley Horkheimer and John W. Differ.
Ninth Annual Edition, 1957. Educa-
tors Progress Service, Dept. AVG,
Randolph, Wis. $5.00.
EDUCATORS GUIDE TO FREE TAPES,
SCRIPTS, AND TRANSCRIPTIONS.
Compiled and Edited by Walter A.
Wittich, Ph.D., and Gertie Hanson
Hoisted, M.A. Third Annual Edition,
1957. Edueotors Progress Service,
Dept. AVG, Randolph, Wis. $5.75.
317
EBF: Encyclopaedia Britonnico Films Inc., 1150
Wilmette Ave., Wilmette, III.
EK: Eastman Kodak Co., Rochester 4, N. Y.
EXAKTA Camera Co., 705 Bronx River Rd.,
Bronxviile 8, N. Y.
EYE Gate House Inc., 2716 41st Ave., Long
Island City I.
FA: Film Associates of California, 10521 Santa
Monica Blvd., Los Angeles 25.
FIRE-Fighting Films, 414 Mason St., San
Francisco 2.
FRITH Films, 1816 N. Highlond, Hollywood 28.
GATES Radio Co., Quincy, III.
GENERAL FILMS Inc., Box 601, Princeton, N. J.
GOLDEN Key Productions Inc., 1921 Hillhurst
Ave., Hollywood 27.
GOSPEL Films Library, Box 2211, Charleston
W. Va.
Di rectory
of Local
A V Dealers
California Dealers
RALKE CO., INC.
829 S. Flower St.
Los Angeles 17,
Calif.
.«"/«
Deiln
Connecticut Dealers
JAY JAMES CAMERA SHOP
1 83 Foirfield Ave., Bridgeport, Conn.
Florida Dealers
GORDON S. COOK
P. O. Box 2306, Ft. Lauderdale, Flo.
Illinois Dealers
AMERICAN FILM REGISTRY
24 East 8th Street, Chicago 5, III.
Missouri Dealers
HOOVER BROTHERS, INC.
1020 Oak St., Konsas City 6, Mo.
New Jersey Dealers
L. KALTMAN & SON, INC.
287 Woshington Street, Newark, N. J.
Ohio Dealers
M. H. AAARTIN COMPANY
1118 Lincoln Way E., Massillon, Ohio
COUSINO VISUAL ED. SERVICE
2107 Ashland Ave., Toledo 2, Ohio
For information about Directory rotes,
write EdSCREEN & AVGUIDE, 2000
Lincoln Pork West, Chicago 14, III.
CLASSIFIED
Color slide duplicates — top quality —
highest color fidelity. 35 mm; stereo; 35
mm from stereo. Free cropping. Send for
our low prices. HAMILTON COLOR, 127
N. Second St., Homilton, Ohio.
HEITZ, Karl, Inc., 480 Lexington Ave., New
York 17.
HOFFBERG Productions Inc., 362 W. 44 St.,
New York 18.
ICONOGRAPH Filmstrips, 520 Fifth Ave., New
York 36.
ILFORD Inc., 37 W. 65 St., New York 23.
JACRONOA Mfg. Co., 5449 Hunter St., Phila-
delphia 31.
JAM Handy Organization, 2821 E. Grand Blvd.,
Detroit 1.
KEYSTONE Camera Co., Hollet Square, Boston,
KONICA Camera Co., 76 W. Chelten Ave.,
Philadelphia.
MESTON'S Travels Inc., 3801 N. Piedras, El
Paso.
METHODIST Publishing House, New York 11
MINNESOTA, University of, Audio-Visual Edu-
cation Service, Minneapolis 14.
MM: Minneapolis-Moline Co., Film Library,
Minneapolis 1.
MODERN Talking Picture Service, 3 E. 54 St.,
New York 22.
MODERN ENTERPRISES, Box 455, Van Nuys,
Colif.
NAAJS: Notional Academy for Adult Jewish
Studies, The United Synagogue of America,
1109 Fifth Ave., New York 28.
NATIONAL AUDUBON Society, 1130 Fifth
Ave., New York 28.
NEUMADE Products Corp., 250 W. 57 St., New
York 19.
NEWARK Electric Co., 223 W. Madison St.,
Chicago 6.
NEW YORK UNIVERSITY Film Library, 26
Washington Place, New York 3.
NYTIMES: New York Times, Office of Educa-
tional Activities, New York 36.
PCR: Psychological Cinema Register, Penn-
sylvania State University, University Park.
PORTAFILMS, Orchord Lake, Mich.
RAND McNally & Co., Box 7600, Chicago SO.
RCA, Camden, N. J.
RIKEN Optical Industries, 521 Fifth Ave.,
New York City.
SANTA FE Railway Filim Bureau, SO E. Jack-
son Blvd., Chicago 4.
SCRIPTURE Press, 1825 College Ave., Whea-
ton. III.
SEAL Inc., Shelton, Conn.
SINCLAIR Refining Co., Sales Promotion Dept.,
600 Fifth Ave., New York 20.
STERLING-Movies U.S.A. Inc., 43 W. 61 St.,
New York 23.
STURGIS Library Products Inc., Box 552, Stur-
gis, Mich.
SVE: Society for Visual Education Inc., 1345
Diversey Pkwy., Chicogo 14.
TECNIFAX Corp., 195 Appleton St., Holyoke,
Mass.
TFC: Teaching Film Custodians Inc., 25 W.
43 St., New York 36.
TWEEDY Transparencies, 321 Central Ave.,
Newark.
UAW-CIO, Public Relations Dept,, 800 E.
Jefferson Ave., Detroit 14.
UNICORN, 75 State St., Boston.
USPHS: U. S. Public Health Service, Box 1S5,
Chamblee, Go.
UWF: United World Fiilms Inc., 1445 Park
Ave., New York 29.
VEC: Visual Education Consultants Inc., 2065
Helena St., Madison 4, Wis.
WARD'S Natural Science Establishment Inc.,
3000 E. Ridge Rood, Rochester 9, N. Y.
WESTON Woods Studios Inc., Westport, Conn.
WORLD-Wide Pictures, Box 1055, Sherman
Oaks, Calif.
WORLD TRAVEL Films, Wynnewood, Pa.
YAF: Young America Films Inc., 18 E. 41 St.,
New York 17.
YANKEE Photo Products, 3325 Union Pacific
Ave., Los Angeles 23.
ADVERTISED IN THIS ISSUE
Advance Furnace Co 312
American Bible Society 308
Amplifier Corp. of America 304
Audio Devices .-_ 303
Audio- Visual Research— 314
Bailey Films 313
Bell & Howell Co 271
Berndt-Boch _ „. 304
Brandon Films _ 315
Brice, Arthur T. (Phase Films) 314
Broodman Films.. - 308
Camera Equipment Co 301
Camero Mart, Inc 311
Capital Film Service 315
Churchill-Wexler 296
Colburn Lab., Geo. W._ 315
Contemporary Films 300
Coronet Films 294, 295
Cousino, Inc. 303, 304
Dage Television _. 303
Da-Lite 297
DuKane Corp 302
DuPont & Co 279
Eastman Kodak Co 275
Educational & Recreational
Guides __. Inside Front Cover
Electro Chemical 278
Excelsior Fibre Case Co 314
Family Films, Inc _ 307
Fiberbilt Case Co 313
314
274
-_ _ 314
-_ 310
Film Associates ..
Flormon & Bobb..
Focus Films Co...
Forse Mfg. Co
Harwald Co _ _ 272
Heidenkamp Films- 313
H.olmes Lab., Frank 314
Hunter Douglass 279
International Film Bureau 280
Johnson & Johnson 298
Keystone View Co _ 311
Levolor Lorentzen Hardware Mfg. Co 273
Manhattan Color Laboratory 313
Methodist Publishing House _ 306
National Audio-Visual Association 316
Park Films..... 313
Pat Dowling Pictures 314
Peerless Film Processing Corp. 299
Pentron Corporation 302
Plastic Products, Inc 305
Portofilms _ _ _ 315
Radio-Mot Slide Co 313
Rapid Film Technique 307
Spindler & Sauppe.. 309
Technical Service, Inc 281
Vocuumate 314
Victor Animatograph Corp Back Cover
Visual Sciences 314
Voice of Music . 282
Zodiac Records 301
Classified — . 318
BOOKLET REQUEST COUPON
To EdSCREEN & AVGUIDE, 2000 Lincoln Park West BIdg., Chicogo 14, III.
Send me booklets offered by the following advertisers in this June issue.
The numbers of the odvertisers (see above) ore listed above.
NAME (print)
ADDRESS
318
EdScreen & AV Guide — June, 1 957
TRADE DIRECTORY FOR THE AUDIO-VISUAL FIELD
K£Y: (P)— produceri, importen. (Ml— monufoctorerj. (D)— deolen, film rental libroritt, projection torvieoi. Whoro a primory
source also offers direct rental lervicet, tlio double lymbol (PDI appears.
FILMS
t
Association Films, Inc. •'•>>
Heodquorters:
347 Modison Ave., N. Y. 17, N. Y
Regional Libraries:
Brood ot EInn, Ridgefieid, N. ).
561 Hillgrove Ave., Lo Gronge, III.
799 Stevenson St., San Francisco, Col.
1108 Jockson St., Dallas 2, Tex.
floiley Films, Inc. '""
6509 De Longpre Ave., Hollywood 28, Cal.
Brandon Films ""
200 W. 57th St., New York, N. Y.
Bray Studios, Inc. 'P"'
729 Seventh Ave., New York 19, N. V.
Contemporary Films, Inc. I PDI
13 E. 37th St., New York 16, N. Y.
Coronet Instructionol Films
Coronet Bldg., Chicogo 1, III.
(P)
Dowling — Pat Dowling Pictures (PD)
1056 S. Robertson Blvd., Los Angeles 35, Col.
Family Films '^'*'
1364 N. Von Ness Ave., Hollywood 28, Cal.
Heidenkomp Nature Pictures IPC
538 Glen Arden Dr., Pittsburgh 8. Pa.
Ideal Pictures, Inc.
Home Office:
58 E. South Water St., Chicago 1, III.
(Dl
Branch Exchanges:
2161 Shattuck Ave., Berkeley 4, Col.
4336 W. Sunset Blvd., Los Angeles 29, Cal.
714 - 18th Street, Denver 2, Colo.
1331 N. Miami, Miami 32, Flo.
52 Auburn Ave., N.E., Atlanta 3, Go.
58 E. South Water St., Chicago 1, III.
1108 High St., Des Moines, la.
422 W. Liberty St., Louisville 2, Ky.
1608 St. Chorles Ave., New Orleans 13, Lfl.
102 W. 25th St., Baltimore 18, Md.
40 Melrose St., Boston 16, Mass.
13400 W. McNichols, Detroit 35, Mich.
1915 Chicago Ave., Minneapolis 4, Minn.
1402 Locust St., Kansas City 6, Mo.
3743 Gravois, St. Louis 16, Mo.
1558 Main St., Buffalo 9, N. Y.
233-9 W. 42nd St., New York 36, N. Y.
137 Park Ave., W., Mansfield, Ohio
214 Third Ave., Pittsburgh 22, Pa.
1239 SW 14th Ave., Portland 5, Ore.
18 So. Third St., Memphis 3, Tenn.
1205 Commerce St., Dallas, Tex.
54 Orpheum Ave., Salt Lake City, Utah
219 E. Main St., Richmond 19, Vo.
1370 S. Beretania St., Honolulu, T.H.
International Film Bureau
57 E. Jackson Blvd, Chicago 4, III.
(PDI
For information about Trode Directory
advertising rates, write EDUCA-
TIONAL SCREEN & AUDIO-VISUAL
GUIDE, 2000 Lincoln Park West Bldg.,
Chicago 14, III.
Methodist Publishing House iDi
Headquarters:
810 Broodwoy, Nashville 2, Tennessee
Branch Exchanges:
72 Broad Street, N. W., Atlanta 3, Georgio
516 N. Chorles Street, Baltimore 3, Maryland
577 Boylston St., Boston 16, Massachusetts
740 Rush Street, Chicogo 11, Illinois
420 Plum Street, Cincinnati 2, Ohio
1910 Main Street, Dallas 1, Texas
28 Eost Elizabeth Street, Detroit 1, Michigan
1021 McGee Street, Kansas City 6, Missouri
5244 Sonto Monica Blvd., Los Angeles 1 2
810 Broadway, Nashville 2, Tennessee
150 Fifth Avenue, New York 11, New York
642 Smithficid St., Pittsburgh 30, Penno.
521 S. W. llth Avenue, Portland 5, Oregon
Fifth and Grace Sts., Richmond 16, Virginia
85 McAllister St., Son Francisco 2, Colifornio
Park Films — Burton Holmes Pictures (PD)
228 N. Almont Drive. Beverly Hills, Col.
Portafilms <PI>'
Orchard Lake, Mich.
United World Films, Inc. (PDI
1445 Pork Ave., New York 29, N. Y.
542 S. Dearborn St., Chicago 5, III.
6610 Melrose Ave., Los Angeles 38, Col.
287 Techwood Dr., NW, Atlanta, Ga.
2227 Bryan St., Dollas, Tex.
5023 N. E. Sandy Blvd., Portland 13, Ore.
1311 N. E. Boyshore Dr., Miami, Flo.
PRODUCTION EQUIPMENT
LABORATORY SERVICES
Geo. W. Colburn, Inc.
164 N. Wocker Drive, Chicago 6, III.
Peerless Film Processing Corp.
165 W. 46th St., New York 36, N.Y.
Rapid Film Technique
37-02 27th St., Long Island City 1, N.Y.
MOTION PICTURE PROIECTORS & SUPPLIES
Ampro Corporation
2835 N. Western Ave., Chicago 18, III.
Bell & Howell Co.
7117 McCormick Rood, Chicago 45, III
Compco Corporation
2251 St. Paul Ave., Chicago 47, ML
Eastman Kodak Company
Rochester 4, New York
RCA-Victor
Radio Corp. of America, Camden, N. J.
Technical Serxice, Inc.
30865 Five Mile Rood, Livonia, Mich.
Victor Animofograph Corp.
Davenport, Iowa
(Ml
(Ml
(M)
(Ml
(Ml
(Ml
(Ml
SCREENS
Radiant Manufacturing Co.
1204 So. Tolmon Ave., C^ikago 8, III.
PROJECTOR TABLES
The Wiethoff Company, Inc.
1824 First St., San Fernando, Calif.
Camera Equipment Co. (MDI
315 W. 43rd St., New York 36, N. Y.
Florman & Bobb (MD)
68 W. 45th St., New York 36, N. Y.
S.O.S. Cinema Supply Corp. (MD)
602 W. 52nd St., New York 19, N.Y.
6331 Hollywood Blvd., Hollywood 28, Cal.
FLAT PICTURES
Creative Educational Society (PD)
Monkoto, Minn.
RECORDS
Children's Reading Service
1078 St. John's Ploce, Brooklyn 13, N.Y.
Folkways Records & Service Corp.
1 1 7 West 46th St., New York, N. Y.
RECORDERS — PLAYERS
Ampro Corporation <»*)
2835 N. Western Ave., Chicago 18, III.
DuKone Corporation *♦*)
St. Charles, Illinois
SOUND SYSTEMS
DuKane Corporotion
St. Chorles, Illinois
(Ml
FILMSTRIPS
Children's Reading Service ,3 m v
1078 St. John's Place, Brooklyn 13, N.Y.
DuKone Corporotion 'P")
St. Charles, Illinois
Silver BurdeH Compony 'PDI
Morristown, N. J.
Society for Visual Educolion "P"'
1345 Diversey Parkway, Chicago It
Visual Sciences
599E — Suffern, N. Y.
(PDI
Key: Kodachrome Z^"""^'/'' » V^* " '°""
rp'rT^i?e"r^"35Am"nd stereo duplicotesl
127 N. Second St., Hamilton, Ohio
Keystone View Co. " '
Meadville, Pa.
"^f o'SSJid^' BI^S:; D-o'y-tona Beach, tW. '
"cii UHTRIP. SLIDE & OPAQUE PROJECTORS
"^11% 'g^vX^Polrwor Chicago 14, ll'l**'
^'rs'-Ol' Qu«r Blvd., Long Island City, N.r
SOUND SLIDE PROJECTORS
DuKane Corporation
St. Charles, Illinois
<Mi
NEW AND USED AV EQUIPMENT
USED and NEW A-V EQUIPMENT
BOUGHT, SOLD and EXCHANGED!
We pay cosh or ol'ow you the highesf
Trade-in Allowances "' " "*"
Visual equipment! V
PEERLESS CAMERA STORES
415 Lexington Ave., New York 17, N. Y.
1 A .S Y
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DUCATIONAL
AUDIO-VISUAL GUIDE
July, 1957
CUeVELANO PUBLIC Ul
BKETT HALX
VOL. 36, NO. 7
•*^
JUL 17 1957
'ks-'X'g.lJSTENING APPEAL
I'OH
AUDIU-vioun. ._ '"^^"«i
PUBLIC INFORMATION
FILMSTRIPS IN GRAOE SCHOOL
PRE-TAPING SOLVES PREOICAMENT
PLUS COMPLETE CONVENTION COVERAGE
All Roads Lead to Chicago
City-scape by C'.has. Jedlin
^THE NElHf AURICON ^
CINE -VOICE H
16mm SOUND-ON-FILM CAMERA
with Professional Heavy>Duty 3-Lens Turret
S GUARANTEE
5; All Auricon Equipment is sold with
1Z- a 30-day money back guarantee.
'^'\ You must be satisfied!
Auricon proudly presents the new "Cine-Voice 11", a worthy
successor to the versatile Cine-Voice I now in use by
Newsreel Cameramen and Film Producers all over the world.
The "Cine-Voice II" is available in a choice of models to suit
a variety of filming requirements, such as . . .
■♦c Self-Blimped Camera for picture only, runs synchronously ,
with double-system sound recorder. ^^^:^^^^/^0/5l'^'^V^^^A%\^^
M Self-Blimped Camera for Single-System Sound-On-Film. Shoots picture and optical sound-track on same
film at same time.
M Self-Blimped Camera for Single-System "Filmagnetic" Sound-On-Film. Shoots picture on film carrying
magnetic stripe.
M Combination of Optical or "Filmagnetic" Single-System Sound-On-Film. Camera is quickly converted from
Optical to "Filmagnetic" Sound without the use of tools.
Please write to BERNDT-BACH, INC., 961 N. Mansfield Ave., Hollywood 38, California, or phone
Hollywood 2-0931 for free "Cine-Voice H" literature and prices.
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with Single-Lens-Mount, High Fidelity Micro-
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NEW,
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V
FOR YOUR CHURCH
THE BOOK OF AQS SERIES
10 episodes dramatizing the great evan-
gelistic and missionary messages of the
Book of Acts. The triumphant faith of the
early Christian church is seen in action.
17 MINUTES EACH • COLOR $9.00, B & W $6.00
BOOKLET OF 10 UTILIZATION GUIDES AND WORSHIP
PROGRAMS AVAILABLE AT YOUR FILM LIBRARY (25^)
OUR CHILDREN" FILMS
For Children and their Parents
• SHARING IS FUN
A new puppy becomes the shared
possession of two boys.
• YOU CAN'T BUY FRIENDSHIP
A visiting cousin tries to make
friends by bragging.
15 MINUTES EACH
COLOR $8.00, B & W $5.00
'LIVING PARABLE-
FILMS
Parables of Jesus,
visualized in modern-day
dramatic form.
• ANOTHER SPRING
(The Barren Fig Tree — Luke 13:6-9)
• FORMULA FOR FAILURE
(The Dishonest Steward— Luke 16:1-13)
• THERE WAS A WIDOW
(The Unjust Judge — Luke 18:1-8)
• TWO SONS
(Two Sons — Matthew 21:28-31)
30 MINUTES EACH • B 8. W
DAILY RENTAL $9.00
Available at your nearest Family films'
franchised library — or write
FAMriY FILMS, INC.
5823 Santa Monica Boulevard
Hollywood 38, California
m
FAMILY FILMS, INC.
5823 Sonta Monica Blvd.,
Hollywood 38, Calif.
Please send me:
n New catalog, containing church calendar, mod-
ern-day inspirational films. Book of Acts Series,
Living Bible films, series savings plan.
G Utilization guides for '*Our Children" films.
Oty .
EdScreen & AV Guide — July, 1 957
323
r 0 D FILM REPAIR and
I a D SPLICING BLOCK
Every
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One
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NOW — YOU CAN REPAIR TORN —
DAMAGED FILMSTRIPS & MOVIE FILM
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SPROCKETED TRANSPARENT
SPLICING TAPE
ECONOMICAL — repoirs torn slide-
films and movie films, without lois
of Q single frame.
EFFICIENT — replaces torn or miss-
ing perforations — without loss of a
single frame.
SAFE — prevents regular lap splices
from opening.
INGENIOUS — makes butt splices in
16mm or 35mm film.
VERSATILE — includes a complete
1/4" magnetic tape splicing block.
1
1
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PERfORATION 'EAR
REPAIR , REPAIR
• ACCURATE— provides 100% reg-
istration of sprocket holes.
• NON-MAGNETIC — aluminum con-
struction insures perfect safety for
handling magnetic or magna
striped film.
• INVISIBLE — optical transmission of
spliced or repaired frames unaf-
fected.
• DURABLE — tear strength greater
than film.
• CLEAN — self-sticking — no cements
required, no adhesive bleed.
• SUPER-THIN— only 1.5 mils thick
— passes thru projectors easily.
• SOLVENT-RESISTANT — commonly
used film cleaners will not loosen
tape.
• UNIVERSAL — con be used on oil
types film base.
MAGIC MYLAR TRANSPARENT
SPROCKETED SPLICING TAPE
16mm — Single or double perf. 66 ft.
roll $5.00
35mm — 66 foot roll_ ._ 9.00
BOXES OF 100 PRE-CUT STRIPS
1 6mm — Single perf $3.00
35mm — Double perf 4.00
For magnetic tape — 66 ft. roll
16mm — white or colored. $ 6.60
35mm — white or colored 11.00
ORDER NOW FOR IMMEDIATE DELIVERY
F&B carries a complete stock of motion
picture and audio-visual equipment.
For more information and catalogs — write
Dealers' inquiries invited
FLORMAN & BABB, INC.
68 We«f 45th St., New York, MU 2-2928
EDUCATIONAL
& AUDIO-VISUAL GUIDE
Founded
in 1922
by
Nelson L. Greene
July, 1957
Volume 36, Number 7, Whole Number 354
IN THIS ISSUE
C^clilorlu I
351 BRAINSTORM ON EQUIPMENT
-Jtrllclei
352 "TAPE FOR TOP LISTENING APPEAL
354
367
369
370
2).
SCIENCE FAIR
Paul Mulligan
Merlyri Herrick and
Henry C. Ruark, Jr.
THE AUDIO-VISUAL COMMISSION ON
PUBLIC INFORMATION — Dr. Charles F. Schuller
FILMSTRIPS IN GRADE SCHOOLS — Margaret C. Squicciarlnl
PRE-TAPING SOLVES PREDICAMENT — Lexia B. Young
tti
Jepnrlmenl
326 ON THE SCREEN
THE READER'S RIGHT
HAVE YOU HEARD? — News About People, Organizations, Events
EVALUATION OF NEW FILMS — L. C. Lorson, Carolyn Guss, John Fritz
CHURCH DEPARTMENT — William S. Hockman
328
372
324
380
383
386
388
OtL
301
397
388
329
SOUND ADVICE — About Audio Materials and Equipment
Max U. Bildersee
NEW FILMSTRIPS — Robert Church, Walter Pilditch, Harold Ward
AUDIO VISUAL TRADE REVIEW — Robert E. Schreiber
.jT'ea tared
DIRECTORY OF LOCAL AV DEALERS
INDEX TO ADVERTISERS
TRADE DIRECTORY FOR THE AUDIO VISUAL FIELD
COMPLETE NATIONAL AUDIO-VISUAL ASSOCIATION CONVENTION
COVERAGE
JCATIONAL
:iATION
M[M8ia
NATlOMAll
AUDIO-^
VISUAtfcrA
BUSINESS Cr EDITORIAL ADDRESS: EDUCATIONAL SCREEN & AUDIO-VISUAL GUIDE,
2000 Lincoln Park West BIdg., Chicago 14, Illinois. Contents indexed in the Wilson Educa-
tional Index. For microfilm volumes, write University Microfilms, Ann Arbor, Michigan.
SUBSCRIPTION PRICE (U.S. currency or equivalent): Domestic — $4 one year, $6.50 two
years, $8 three years. Canadian and Pan-American — 50 cents extra per year. Other for-
eign— $1 extra per year. Single copy — 45 cents. Special December Blue Book issue — $1.00.
CHANGE OF ADDRESS should be sent immediately to insure uninterrupted delivery of
your magazine. Allow five weeks for change to become effective.
EDUCATIONAL SCREEN & AUDIO-VISUAL GUIDE is published monthly except July ar>d
August by The Educational Screen, Inc. Publication office, Barrington, Illinois; Business
and Editorial Office, 2000 Lincoln Pork West, Chicago 14, Illinois. Printed in ttw U.S.A.
Re-entered as second-class matter October, 1953 at the post office at Barrington, Illinois,
under the Act of March 3, 1879.
ENTIRE ISSUE COPYRIGHT 1957 BY THE EDUCATIONAL SCREEN, INC.
ITJC
r. A\/ /~. .: J_
I..1.. 1 OCT
FILMOSOUND SPECIALIST. ..why
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the Filmosound Specialist offers:
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S Easiest and fastest set-up— top
mounted reel arms with no over-
hang; safe, smooth tilt mechanism.
Full complement of controls—
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to discuss a single frame.
H Sharpest ptcture— straight-line
optical system; 5-element lens;
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Quality sound system — big 8-in.
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Trouble-free operation— all-gear
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write for complete information,
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50 YEARS OF
FINER PRODUCTS THROUGH IMAGINATION
Bell & Howell
EdScreen&AV Guide— July, 1957
325
How Bausch & Lomb
Educational Instruments
MAKE SCIENCE
EASIER TO TEACH,
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B&L TRI-SIMPLEX
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Vivid images of fixed
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B&L "FL" Mrcroscope
Standard size
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Pre- focusing gage
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100 X and 430 X.
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B&L
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dV;«onstrat.on
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B&L STEREOMICROSCOPES
Natural 3-D detail, widest field of
view, simple to use. 6.6 X to 150x.
B&L SPECTROSCOPES
Easy-to-see spectra of elements make
chemical analysis easy to understand.
TRY21iMlJJ?E_THEM!_SEE FOR YOURSELF!
BAUSCH & LOMB OPTICAL CO.
801 19 St. Paul Street, Rochester 2, N. Y.
I'd like n a demonstration, Q catalogs, on:
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NAME
SCHOOL
ADDRESS
CITY
ZONE
.. STATE...
On the SCREEIT
CREDIT - where
credit is due!
We hate making a faux pas (who
doesn't?) and when we do we hate ad-
mitting it, (ditto) but we made a neat
one recently and we hereby apologize.
It's about a letter recently received
and from which we quote: "I'd like
to thank you for the way in which you
handled my two articles in Educa-
tional Screen for the last two issues.
The presentation was fine.
I have one comment that I believe
should be made. When I submitted
these articles to June Sark (former
managing editor) a few months ago, I
requested that the Audio-Visual Cen-
ter at Indiana University be given
credit for the photographs involving
people in each article. These shots
were stills made as part of our film
production program. I would appre-
ciate some mention about these pic-
ture credits in a forthcoming issue.
Thanks very much."
Jerrold E. Kemp
Production Supervisor
Audio-Visual Center
Indiana University
There is a saying — "if you're looking
for an excuse, one is as good as
another." So we won't try to excuse
ourself. We should have caught that,
but we didn't and we're sorry. Editor.
AU REVOIR
Wilber Emmert
It was with a mingling of gladness and
regret, that we learned of the retire-
ment of Wilber Emmert from the post
of Film Service Director at State
Teachers College, Indiana, Pennsyl-
vania.
We were glad that he is to enjoy at
last — the leisure that he has so con-
scientiously earned. We regret that the
College and the Audio-Visual move-
EDUCATIONAL SCREEN & AVGUIDE
EDITORIAL STAFF
PAUL C. REED, Editor. GAIL MARTIN, Mon-
aging Editor. WILLIAM S. HOCKMAN, Editor
for the Church Field. L. C. LARSON, CAROLYN
GUSS, and JOHN FRITZ, Editors for Film
Evaluations. MAX U. BILDERSEE, Editor for the
Audio Field. ROBERT E. SCHREIBER, Editor for
the Audio-Visual Trade Review. PHILIP LEWIS,
Technicol Editor.
^ ^ BUSINESS STAFF
H. S. GILLETTE, Publisher. MARIE C. GREENE
Associate Publisher. JOSEPHINE H. KNIGHt'
Business Manoger. PATRICK A. PHILIPPI, Cir-
culation Manager, WILMA WIDDICOMBE Ad-
vertising Production Assistant. General Con-
sultants: Educational & Recreational Guides,
m"-, rw m'-'^'^ '-r.^"^' Pi-esident, and RUTH
M. LEWIN, Vice-President).
w,,,. ...Advertising Representatives
^L'r'-',^'^>^^"^' '0 Broinerd Road, Summit,
N. J. (Crestview 3-3042)
WILLIAM F. KRUSE, 2000 Lincoln Park West
BIdg., Chicago 14, III. (Bittersweet 8-5313)
i*.,r. PITORIAL ADVISORY BOARD
JAMES W. BROWN, School of Education Son
Jose State College, California
EDGAR DALE, Head, Curriculum Division Bu-
reau of Educational Research, Ohio State
University, Columbus
ment is to lose so active and gifted a
participant.
In September of 1940, Mr. Emmert
founded the Film Service at Indiana,
which supplies sound films to churches,
schools and other organizations. The
Film Service, which has been built
from nothing to a §100,000 replace-
ment value, serves not only Pennsyl-
vania, but other surrounding states.
In the same year, Mr. Emmert initi-
ated the Saturday night feature pic-
tures, popular with ISTC students.
Before the local radio station was
started, Mr. Emmert was the coordi-
nator of the college radio programs
and station WHJB at Greensburg, Pa.
During his career, he was also Presi-
dent of Roundtable of PSE.\, Presi-
dent of the National Department of
Audio-Visual Education of NEA and
has been active on state and national
committees of audio-visual work.
Throughout all these years, no one
has been a more loyal and consistent
supporter of Educational Screen and
although Mr. Emmert will no longer
be active in AV work, we know his
interest will endure and we hope he
will let use hear from him sometime.
DON'T STOP!
Now that you are this far, turn a few
more pages and you will see how we
have literally crammed Convention
News into this issue in an effort to
render an additional service to our
readers. Read what each of the seven
Audio-Visual groups are planning to
do and when. Get a visual lineup on
the Exhibitors and learn about the
latest developments in Audio-Visual
products. It's going to be a great
show; a stupendous get-together of Au-
dio-Visual specialists in the fields of
Agriculture, Industry, Science, Church
and School. We hope you will be
there to enjoy it. GM
AMO DE BERNARDIS, Assistant Superintendent,
Portland, Oregon, Public Schools
MARGARET W. DIVIZIA, Supervisor in Charge,
Audio-Visual Education Section, Los An-
geles City Schools, Los Angeles, California
W. H,. DURR, Supervisor, Bureau of Teaching
Materiols, State Board of Education, Rich-
mond, Virginia
CHARLES F. HOBAN, Project Big Ben, Univer-
sity of Pennsylvania, Philodelphia
EMILY S. JONES, Executive Secretary, Educa-
tional Film Library Association, New York
City
F. EDGAR LANE, Supervisor, Instructional
Materials Deportment, Board of Public In-
struction, Dade County, Florida
F. DEAN McCLUSKY, Professor of Education,
Head of Audio-Visual Education, Univer-
sity Extension, University of California at
Los Angeles
SEERLEY REID, Chief, Visual Educotion Service,
U. S. Office of Education, Washington
CHARLES F. SCHULLER, Director, Audio- Visuol
Center, Michigan State College, East Lan-
sing, Michigan
ERNEST TIEMANN, Director, Visual Instruction
Bureau, Associate Professor, Division of
Extension, The University of Texas, Austin
DON WHITE, Executive Vice President, Na-
tional Audio-Visual Association, Evonston,
Illinois
326
WHICH full closure blind is
best for your Audio-Visual Room?
•■'■ 1
W'
-1
0
-
!
\
^
a
.
A
■
h
u
,
'
,
1 1
1
rt
1
1
0
a
i
\i
k--~
J — , — _ . — L
-
o
Where optimum darkness is required your Audio-
Visual room should be equipped with the Levolor
A.V. Blind identified here as No. 1. This Venetian
blind has light shields and fascia (or light seal).
Where normal darkness will suffice for projection
purposes, the Levolor A.V. Blind identified as
No. 2 is recommended. Closure is the same as
No. 1 but a light seal is used at the head and there
are no light shields.
Should you purchase blind No. 2 you can at any
time add the light shields.
Full details and specifications will be sent on
request. Write to Audio-Visual Department,
LEVOLOR LORENTZEN, INC., 720 Monroe
Street, Hoboken, New Jersey.
Be sure to specify
The Scientifically Developed Audio-Visual Blind
COPYRIGHT: LEVOLOR LORENTZEN. INC.
EdScreen & AV Guide — July, 1 957
327
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TSI DUOLITE
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The built-in, TV size viewing screen is an added and exclusive od-
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With standard screens in darkened rooms, it gives the picture ond
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NAME-
ADDRESS-
CITY AND STATE-
328
The reader's right
Send letters to EdSCREEN & AVGUIDE,
2000 Lincoln Pork West, Chicago 14
"Too Much Enthusiasm"
Begets Enthusiasm
Editor: Congratulations on your Screen
editorial, "Too Much Enthusiasm."
Foundation influence (and money) is
in the dubious position of riding its
own enthusiasm for educational tele-
vision far beyond the point of good
educational judgment. To carry your
quote of Ralph Steetle one step far-
ther, if educational television survives
it will be in spite of its affluential en-
thusiasts.
Godfrey Elliott
President
Young America Films, Inc.
Editor: Your editorial entitled "Too
Much Enthusiasm" in the last issue of
Educational Screen is certainly an ex-
cellent plea for more perspective in
the literature on educational television.
Congratulations!
I should like to see Educational
Screen continue its efforts to publish
reports of experience and experiments
with the television medium which will
help educators these days make a com-
mon sense appraisal of what it can
and cannot do.
Ford L. Lemler, Director
Audio-Visual Education Center
University of Michigan
Editor: Your editorial, "Too Much
Enthusiasm" was a fine one. I feel,
too, that J. Stoddard is letting his en-
thusiasm carry him beyond the bounds
of good judgment.
That statement by Ralph Steetle to
the effect that educational television
was so great and good that it would
survive its enthuiasts is a wonderful
one.
Stephen M. Corey, Dean
Teachers College
Columbia University
Editor: I enjoyed your editorial "Too
Much Enthusiasm."
In our St. Louis area we have a
great deal of enthusiasm for educa-
tional television, but we also have
much skepticism. I feel the over-en-
thusiasm for TV causes skepticism
which could be prevented if we care-
fully anlayzed television's potentials.
A second concern of mine is the
manner in which teachers are evaluat-
ing TV. If television is as good as the
evaluation cards say, "we have ar-
rived." I wish we might do more to
give teachers an idea of how to evalu-
ate a TV school program.
Lee E. Campion, Director
Audio-Visual Education Dept.
Cooperating School of
St. Louis County Missouri
EdScreen & AV Guide — Julv. 1 957
Welcome-AU-To The 1957
National Audio -Visual Conventions
Educational Screen & Audio-Visual Guide takes
special pleasure in welcoming this great joint meet-
ing of the principal professional and trade organi-
zations dedicated to the furtherance of audio-visual
communication. It is truly AV's "greatest show on
earth". The participating organizations are to be
congratulated on their emphasis, in this year's pro-
grams, of better and broader public information
on the audio-visual idea. This year's joint arrange-
ments and inter-related programs seem to mark a
new high in mutual recogjnition and coojieration.
Our publication takes what we trust is pardon-
able pride in its advocacy, eleven years ago, of the
dawning idea of contiguous conventions. In Sep-
tember, 1946, editor Paul C. Reed devoted a half-
page to his impressions of the NAVED Trade Show
and the evidence he felt it presented of growing
understanding between commercial and educator
interests. After high tribute to the "growth in the
feelings of mutual respect and confidence between
the commercial men and the educators" as a "sign
of maturity that has come in this field," editor Reed
concluded: "Plans should be started right now for
next year to bring together every educator and
every person interested in the use of audio-visual
equipment and materials. Here is a proposal.
"For 1947 why not jointly planned conventions
of all the organizations in the field . . . All would
plan conventions for the same time and in the same
city. Each organization would retain its own iden-
tity and have its own meetings. But there would
be joint meetings for a maximum interchange of
ideas and experiences, and there would be a single
trade show to serve the interests of all. Such a com-
bination of conventions would be so significant and
important that no one interested in the field of
audio-visual education could afford to miss it. It
would be the one great date of 1947 for all who are
visually minded."
The emphasis was in the original. Ten years later
that emphasis still stands. Welcome — all — maker,
seller, buyer, usei- — of the myriad devices and mate-
rials and methods and techniques that, interwoven,
constitute today's audio-visual arsenal and tool-box.
EdScreen & AV Guide — July, 1 957
329
Audio-Visual Association
William (Bill) G<»ve, vice-president of EMC Re-
cordings Corp. of St. Paul, Minn., who will be the
main speaker at the National Audio-Visual Associa-
tion meetings during the National Audio-Visual Con-
vention and Exhibit in Chicago July 20-23.
Breakfasts Highlight
Convention Programs
Breakfasts in the beautiful Terrace Casino, one of the out-
standing meeting rooms in any American hotel, will begin
each of the two General Sessions of this year's NAVA Con-
vention program. Special entertainment will be provided in
"wake up" programs during the breakfasts, according to an
announcement of convention plans by General Chairman
William W. Birchfield of Montgomery, Alabama.
The breakfasts are scheduled beginning at 8 a.m. Satur-
day, July 20, and Monday, July 22. NAVA members will
have their choice of a special buffet breakfast at |1.60, tip
included, or can order from the regular Morrison menu. A
farewell "Aloha Brunch" is planned for Tuesday morning,
with some extra-special entertainment to be announced.
The famous Mid-States Four male quartet, managed by
Marty Mendro of Midwest Visual Equipment Co., Chicago,
will put on one of their hilarious shows Saturday morning.
And on Moday, Dick and Marianne Stannard, N.4VA mem-
bers from Detroit who are former professional entertainers,
will appear in what is sure to be a crowd-pleaser.
General sessions of the convention will be held right in
the same room each morning at 9 a.m., immediately follow-
ing the breakfasts.
SATLRDAV, JULY 20
8:00 a.m.-Buffet Breakfast in the Terrace Casino
Stereo tape music to play during breakfast
Entertainment: Mid-States Four male quartet
9:00 a.m.— First General Session
Presiding: .Ainslie Davis, President of N.\\'.\
9:10 (to 9:31)-Keynote Address: "PR— Paved Road to Success"
Dr. John A. Hunter, Dean, Junior Division, Louisiana State
University, Baton Rouge, la.
9:32 (to 9:58)-"Working with Press, Radio & TV"
Henry C. Ruark, Jr., Director of Information, National
.Audio-Visual .Association, Inc., Fairfax, Va.
10:00— Stirring band music via stereo tape— to pep 'em up
10:01 (to I0:29)-"The Ohio Program"
Dr. Clyde Miller, Director, Division of .Audio-Visual Educa-
tion, State Department of Education, Columbus, Ohio
10:30 (to 10:59)— "Effective Advertising and Sales Promotion"
P. Ray Swank, President, Swank's Inc., 621 N. Skinker Blvd.,
St. Louis 5, Mo.
11:00 a.m.— Adjourn for the day
Stereo tape to play while crowd goes out
11:00 a.m. to 6:00 p.m!— Trade Show open
9:30 p.m.-The Annual NAVA Dance Party
(Hall opens at 9:30— dance orchestra plays 10 to 1)
SUNDAY, JULY 21
8:45 a.m.— Advisory Members' Meeting
11:00 a.m.— Audio-visual Church Worship Service, sponsored by
the Department of .\-V and Radio Education of the Na-
tional Council of Churches (TeiTace Casino)
7:00 p.m.— NAVA Religious Session— closed meeting for N.AV.A
members only
At 6:50 p.m.— Religious music starts to play with color religious
slides on a screen. This will continue until 7:00 p.m. The
Stereo-tape music will be prepared by Ainslie Davis. Any
music selections desired, please notify Ainslie.
7:00 p.m.— Opening Prayer— .A. H. Parry, Deseret Book Company
7:00 to 7:35 p.m.— Visual-Aid presentation— Dr. James K. Fried-
rich. This will open to him for a presentation of his
selection.
7:35 to 8:10 p.m.— Discussion and visual presentation on Reli-
gious .Advertising— good and bad features by Rev. Harvey
W. Marks.
8:10 to 8:20 p.m.— Religious problems facing the religious field
from the standpoint of the producer and supplier. Beth
Soffe. (.Any problems vou have, please send them to rae.)
8:30 to 9:50 p.m.— Workshop by Brunson Motley and Dr. Don-
ald R. Lantz
9:50- 9:55 p.m.— Closing remarks— Beth Soffe (Thanks & etc.)
9:55 p.m.— Closing prayer— Rev. Milton Heitzman
10:00 p.m.— Religious music by Stereo-tape— no pictures— music
only
MOND.AY, JULY 22
8:00 a.m.— Buffet Breakfast in the Terrace Casino
Entertainment: Stereo tape music to play during breakfast.
Dick and Marianne Stannard will entertain.
9:00 a.m.— Second General Session
Presiding: VVm. \V. Birchfield, 1st Vice-President of N.WA
and General Chairman of the 1957 Convention
9:03 (to 9:29)-"PubUc Service is Good PR"
Bernard A. Cousino, Cousino, Inc., 2107 .\shland .Ave., To-
ledo 2, Ohio
9:30— NAVA Annual Business Session
9:31 (to 9:41)— .\ visualized report to our "stockholders," the
members of N.-\VA
9:41 (to 9:50)— Introduction of new officers
9:51 (to 10:33)-"The Case of the Curious Citizens"— Premier
Showing of New PR Slide Presentation
Adrian I. TerLouw, Educational Consultant, Eastman
Kodak Company, Rochester 4, N. Y.
10:35— Address: Bill Gove, Vice President and Sales Director,
EMC Recordings Corporation, 806 East Seventh Street, St.
Paul 6, Minnesota
11:00— Adjourn to trade show. Tape plays "G'bye now."
TUESDAY, JULY 23
8:30 (to 10 a.m.)— Terrace Room— "Aloha Brunch"
Members of the Convention Committee
Chairman: Wm. W. Birchfield, Alabama Photo Supply; .Ainslie
R. Davis, Davis Audio-Visual Co.; James W. Bell, Calhoun
Company; R. Hilton McCrory, Stanley Projection Co.; P. H.
Jaffarian, Audio-Visual Center, Inc.; C. W. Petty, Christian
Film Service; Edwin P. Guerard, Palmetto Pictures, Inc.;
John J. Dostal, Radio Corporation of .America; Ann Vath,
Audio-Visual Aids.
330
EdScreen & AV Guide — Julv. 1 957
Educational Fitm Library^sociation
EFLA 14th Annual Conference
"Making The Most of Our Resources"
The Educational Fihn Library Association was incor-
porated in April, 1943. At that time EFLA was under the
wing of the American Film Center, which in turn was
sponsored by the Rockefeller Foundation. L. C. Larson,
who was working with the American Film Center during
a leave of absence from Indiana University, was EFL.Vs
first President. Others on the early Board of Directors
included Edgar Dale, Marguerite Kirk, L C. Boerlin,
Patricia Blair, James Kinder, and Bruce Findlay. EFLA's
purpose, as stated in its constitution, is "To promote the
production, distribution, and utilization of audio-visual
aids suitable for classroom, assembly, or forum use by
educational and adult groups."
The official purpose, as stated above, is obviously gen-
eral enough to cover a great variety of activities. However,
EFL.'\ has always attempted to carry on a program which
will fulfill two main requirements: First, one which will
be of practical value to the EFLA membership; and sec-
ondly, one which does not duplicate activities which can
be more effectively undertaken by some other organiza-
tion. Since EFL.\'s members are primarily film librarians,
audio-visual directors, and those in charge of film pro-
grams in all kinds of institutions and organizations, the
emphasis has been on providing them with services which
will aid them in providing information, selecting mate-
rials, and administering film libraries and film programs.
Among these services are Film Evaluations, publication of
the EFLA Bulletin, compilation of selected film lists, pub-
lication of the EFLA REDBOOK OF AUDIO-VISUAL
EQUIPMENT, film damage insurance. Film Can Guides,
annual and regional Conferences, and various special
projects.
Best known of the EFLA services is the Evaluation Proj-
ect. The first EFLA Evaluations were published in 1946,
using a form designed by Edgar Dale. Originally the
Evaluations appeared on 8'/2 x 11 sheets; since 1948, how-
ever, they have been printed on 3x5 cards punched for
use in a standard library file. Over 3200 different 16mm
films have been evaluated, and members receive forty new
cards each month during the school year. The cards are
also used by some members as catalog cards, accession cards,
and to distribute to individual schools instead of printing
a catalog of the central film library. Cards may be ob-
tained by members, singly, in yearly sets, or in quantity,
to fit their own needs.
EFLA has about fifty Evaluation Committees located at
EFLA member institutions in all parts of the country.
The Committees indicate what kinds of films they are
particularly interested in, and new releases are assigned
to them. Producers cooperate by sending preview prints
of new films to the Committees, and most producers hold
Service Memberships in EFLA so that they receive copies
of all the Evaluations as they are issued. Evaluations are
prepared according to a set of standards which has been
evolved during EFLA's long experience in this activity.
Recently UNESCO wished to issue instructions for film
evaluation on an international basis, and asked EFLA to
prepare a Manual on the subject. This was done, and the
Manual has been published in English, French, and
Spanish.
Membership in EFLA is of several different kinds. There
are Constituent, Service, Personal, International, and Sub-
Members. By far the greatest number are Constituent mem-
bers. These are nonprofit, educational institutions or
organizations, and among them are schools, colleges.
universities, public libraries, art galleries, museums, labor
organizations, religious groups, and national and local
organizations of all kinds. Service members are commer-
cial organizations, chiefly producers and distributors of
16mm films. Personal members are individuals who are
interested in the 16mm field. International members are
the official government organizations in other countries
which are primarily concerned with films or with audio-
visual education. Sub-members are additional member-
ships within an organization which already holds^a Con-
stituent or Service Membership. It should be noted that,
with the exception of Personal Members, all these cate-
gories are for organizations rather than individuals.
Only the official representatives of Constituent Members
may vote or hold office in EFLA. The Board of Directors
consists of nine members, of which three are elected each
year to serve three years. The Board then elects the
officers of the Association from its own membership. Present
officers are:
President: Erwin C. Welke, Head, Audio-Visual Exten-
sion Service, University of Minnesota; Vice-President: Mrs.
Wanda Daniel, Department of Instruction, Board of Edu-
cation, Crosse Point, Michigan; Secretary: Mrs. Carol
Hale, Director, Audio-Visual Aids Service, Girl Scouts of
the U.S.A.; Executive Secretary and Treasurer: Emily S.
Jones.
(L to R) Emily Jones, Executive Seaetary; Garrett P. Weathers;
Erwin G. Wellce, President; Wanda Daniel, Vice President;
Elliott Kane.
Other Board Members (three new members will be
elected in June): Mrs. Muriel Javelin, Boston Public
Library; Elliott H. Kone, Audio-Visual Center, Yale Uni-
versity; F. Edgar Lane, Instructional Materials Center,
Dade County Schools, Miami, Florida; Austin Olney, Audio-
Visual Center, University of New Hampshire; Miss Cecile
Starr (she became Mrs. Aram Boyajian on June 3), Garrett
R. Weathers, Director of Audio-Visual Education, South
Bend, Ind., City Schools.
EFLA's goals for the immediate future are to increase
and improve its present services, to expand the Evaluation
project as much as possible (and possibly to evaluate
filmstrips and recordings as well as films), to cooperate
with other groups in such wide-scale activities as those of
the Audio-Visual Commission on Public Information, and
to develop new projects to fit the needs of its members.
One project which is in preparation is a Manual on Film
Library Administration, to be published in the fall.
EFLA's unique position as the only organization to cut
EdScreen & AV Guide — July, 1 957
331
Educational Film Library Association
across all subject and age level classification in film use
makes it particularly concerned with the improvement
of standards for all types of films and other audio-visual
materials. What EFLA wants might be summarized as
"More and better films — and more and better ways to use
them."
In order to give everyone a chance to make a thorough
examination of the Trade Show, and still get back to work (or
vacation) by Monday morning, EFL.\ will open its meeting
on Thursday morning, and will close with a special summary
luncheon on Saturday. The Trade Show will be open on
Saturday afternoon for the special benefit of EFLA members.
Our special guests this year are from the fields of mental health
and conservation. We will also have a section on religious film
use. These sections will provide an opportunity for audio-visual
directors, film librarians, producers, and distributors to exchange
ideas on the increase and improvement of audio-visual use in
these important areas.
The "Do-It-Yourself" Sideshow was such a success last year
that it is being repeated by popular demand, with some new
and intriguing demonstrations. We have more space for the
Side Show this year, and can provide better facilities.
THURSDAY, JULY 18
9:00 a.m.-6:00 p.m.— Registration— EFL.\ Office
10:30-12:00 a.m.— Screening: Art and Experimental Films
2:00- 3:15 p.m.— General Session
2:00- 2:10-Introductlon— Verne Stockman, Conference Chair-
man
2:10- 2:30- Welcoming Address-Erwin Welke, EFLA Presi-
dent
2:30- 3:15-Keynote Speaker-Thorald Dickinson, Chief of
Radio and Visual Services Division of the United Na-
tions' Department of Public Information
3:30- 5:00 p.m.— Briefing for Program Participants
Verne Stockman and Emily Jones
5:15- 6:30 p.m.— EFLA Board of Directors meeting
8:0010:00 p.m.— Screening and Evaluation: Classroom Films
Chairman: Violet Auwarter, Jacksonville, Illinois Schools
Evaluators: Betty Stoops, Wayne University, and Others
Films: To be shown
10:15-11:30 p.m.— Reception
FRIDAY, JULY 19
9:00 a.m.- 6:00 p.m.-Registration-EFLA Office
9:30-10:15 a.ra.-"Using Closed Circuit TV in the Classroom"
Chairman: Donald Smith, University of Illinois
■ Demonstrator: Wanda Mitchell, Evansville, Illinois Town-
ship High School
Panel: Dr. John Stoddard, Fund for Advancement of Edu-
cation (tentative); Godfrey Elliott, Young America Films;
John Howland, Dage TV (tentative)
Film: Closed Circuit TV in Hagerstown
10:30-12: 15-Sectional Meetings: "Exploring AV Resources in-"
A. Conservation
Chairman: B. K. Barton, Director of Conservation Edu-
cation, State of llinois
Panel: John Hood, Educational Consultant, Michigan
Department of Conservation; Wilbur Stites, Wisconsin
IJept. of Conservation; Art Jorgenson, Education Spe-
cialist, Wisconsin Department of Conservation; Minot
Silliman, Area Conservationist, Soil Conservation Serv-
ice, Joliet, Illinois; Brocket! Bates, Division of Educa-
tion, Department of Conservation, Illinois
B. Religion-"Segregation or Crossover? Films Made for
Church and for School"
Chairman: William Kruse, Family Films
Panel: Donald Smith, AV Center, University of Illinois-
Shirley Ellis, Chicago Public Library; Paul Foght!
President, Ideal Pictures
C. Mental Health
Chairman: Dr. Freda S. Kehm, Director, Association for
Family Living, Chicago
Panel: Mrs. Warren E. Potter, Mental Health Chairman,
Illinois Parent Teachers Association; Edward Linzer
Director of Educational Services, National Association
for Mental Health; Charles R. Meeker, Assistant Dep-
uty Director, Mental Health .Service, State of Illinois-
Norman B. Moore, Rochester Public Library
332
1:30- 3:15 p.m.— General Session: "EFLA and Its Role in the I
AV Field"' ;
EFLA Newsreel-Part I-EFLA'S FIRST SEVEN YEARS-
filmstrip; Part II-THE SECOND SEVEN-Visual presen-
tation
"EFLA Works with Other Organizations Through .WCPI"— j
Charles SchuUer, Michigan State University, and Chair- j
man, .\udio-Visual Commission on Public Information
"Last Year and Next Year"— Executive Secretary's Report '
.\nnual Business Meeting: Erwin Welke, President of EFL.'V :
3:30- 5:30 p.m.— Do It Yourself Show: Goldmine of Ideas for ,
Making AV Materials
Chairman: Harvey Frye, Indiana University
8:00-10:30 p.m.— Screening: Adult and Special Interest Films I
Chairman: Clarence Tyndall, Brigham Young University 1
(tentative) j
Mental Health Film: KID BROTHER (tentative); Evalua- i
ator: Dr. Freda Kehm, ."Yssoc. for Family Living j
Conservation Film: WOODEN DOLLARS; Evaluator: Art j
Jorgenson, Wise. Dept. of Conservation
Religious Film and General and Adult Films to be shown '
and evaluated
SATURDAY, JULY 20 ]
9:00 a.m. to 12 m.-Registration-EFLA Office j
9:30-11:00 a.m.— Sectional Meetings:
A. How EFLA Evaluations Are Prepared j
Chairman: Emily S. Jones ]
Demonstration Evaluators: Vincent Jukes, Director AV '
Service, Ohio Univ., .\thens; George Mclntire, Michi- \
gan City, Ind. Schools; H. L. Kooser, Iowa State Uni- |
versity, Ames, Iowa; George Cole, Trenton, N. J.
Public Schools; .Austin Olney, University of New
Hampshire, Durham
B. Different Procedures in Film Selection .1
C. Training Student Teachers in AV Methods— Chairman: '
L. C. Larson, Indiana University
D. Problems and Possibilities in In-Service Training ;
E. Minimum and Optimum Standards in Buildings and '
Equipment-Chairman: Helge E. Hanson, Dearborn,
Mich. Public Schools i
11:15-12:15— General Session: Making a Visual Presentation on \
AV to a Lay .\udience"— Demonstration by .Adrian Ter i
Louw, Educational Consultant, Eastman Kodak Co.
12:30- 2:00 p.m.— Closing Luncheon and Summary of Conference:
Speaker: Dr. Clyde Miller, State Director of .\udio-Visual J
Education, Columbus, Ohio '
2:00 p.m. on-NAVA Trade Show !
SUNDAY, JULY 21 ]
11:00 a.m.— Morning Worship Service: Sponsored by Religious
Audio-Visual Conference
EFL.A registrants are welcome at this and other events held i
by AV organizations holding concurrent meetings at the 1
National Audio-Visual Conference
"Our gucsf speoker wos called owoy suddenly . . .
but he made a tape recording of his speech."
EdScreen & AV Guide — July, 1 957
A-V Workshop for
Industrial Training Directors
The Illinois Training Directors Association, an affiliate of
the American Society of Training Directors, will stage its
third annual Audio-Visual Workshop on Monday, July
22nd. This event is being planned in conjunction with the
convention and trade show of the National Audio-Visual
Association being held at the Morrison Hotel in Chicago,
July 20-23, 1957.
The workshop is scheduled for 9:00 A. M. in the air
conditioned Venetian Room.
Following a keynote address by an authority on the
learning processes, the program will feature: (1) "Produc-
ing Your Own Training Film on a Low Budget" — how a
couple of Standard Oil (Ind.) staff people went about
making a sound motion picture on a safety problem at
surprisingly low total cost. (2) "Preparing Slide Films in
3 Minutes" — a new technique developed by the Polaroid
Corporation, makers of the popular Polaroid Land Camera.
(3) "Navy Use of Aydio-Visual Aids" — training special-
ists of the Department of the Navy will demonstrate inter-
esting and unusual applications.
The sponsoring organization. The Illinois Training Di-
rectors Association, is a byproduct of the Chicago Emer-
gency War Council. This was an organization set up during
the early days of the second World War to coordinate the
many activities for the mobilization and training of
civilians in the successful prosecution of the war effort on
the home front. Out of this organization a number of
specialized groups were formed, one of which was the
Illinois Training Directors Association. In 1943 it elected
its first President, Deb Gaines of the Philco Corporation.
The 1956-57 retiring President is H. Leslie Swift of Swift
and Company. President-elect is W. E. Bright, Jr., of The
Pure Oil Company. The officers to serve with Mr. Bright
during the coming year are; Gordon S. Sargent, Spiegel, Inc.,
Vice-President, Harold I. Pratt, American Steel Foundries,
Secretary and William Welp, Blue Cross-Blue .Shield,
Treasurer.
ITDA states its purpose, "to advance the profession of
education and training in industry and commerce. In
striving for this objective, provisions will be made for the
professional development of its members through the dis-
cussion of mutual training problems, the exchange of
experiences, ideas and methods, and the general stimulation
of interest in sound education and training. The associa-
tion shall arrange meetings, publish papers, magazines or
bulletins and cooperate with other interested organizations
in such activities as may from time to time be decided by
the Board of Directors in conformity with its purpose."
The organization now numbers some 180 representatives
of business, industrial and educational institutions in
Chicago and neighboring communities.
The Audio-Visual Workshop is a project of the Activity
Committee. Mr. M. L. Mullins, Standard Oil Co. (Ind.) is
Committee Chairman. Verne A. Larson, Assistant Regional
Training Officer of the Post Office Department, is Chairman
of the Workshop project. Assisting him are: J. Wesley
Johnson of The Sherwin-Williams Company, Donald P.
Smith of International Harvester Company and J. J.
Stadtherr of The Pure Oil Company.
Other projects of the Activity Committee include the
recent publication of a fifty-five page "Directory of Train-
ing Services," active participation in the Chicago Area
Career Conference for high school students, and active
support of the Annual Conference on Training in Business,
Industry and Government at Purdue University.
EdScreen & AV Guide —July, 1957
Chief State School A-V Officers
ACSSAVO
The alphabet type name above stands for an Audio-
Visual organization interested in the exchange of ideas,
promotion of better Audio-Visual materials and their more
effective use in the schools of the nation. The organization
is composed of the official in each State Department of
Education that is chiefly responsible for the State's Audio-
Visual program. This includes full time people or those
only giving a portion of their time to this field. The present
officers are Garland C. Bagley, President (Georgia); Bill
King, Vice President, N.J., and Dr. Floyde Brooker, Execu-
tive Secretary, Washington, D.C.
Mutual problems involving organization, finance, han-
dling and distribution of films, in fact, every facet of Film
Library operation from the acquiring of films to the proper
utilization of the materials by the school is talked about
and solutions arrived at. This exchange of ideas has been
found to be interesting and helpful. The Agenda of the
program stated for this summer (1957) which will be held
at the Morrison Hotel, Chicago, Illinois, July 20-22 will
include state progress reports and the findings of several
committees doing research on mutual problems. These are:
(1) How to do it. Dr. Clyde Miller, Chm., Ohio. (2) Cost
Study, Mr. Arnold Luce, Chm., Minnesota, (3) Minimum
State Requirement for Audio-Visual Education, Mrs. Altha
Sullivan, Chm., Indiana, (4) State Building Codes, Bill
King, Chm., N. J., (5) Joint Account, Joe Murphy, Chm.,
Mass., (6) Tape, Hugh Proctor, Chm., Texas, (7) Educa-
tional Television, Joe Murphy, Chm., Mass.
A philosophy or objectives of the organization were com-
piled and passed on by the membership early in its forma-
tion and are listed herewith.
1. To promote the production and use of various audio-
visual materials and media in the educational
program.
2. To encourage schools in the respective states to ac-
quire materials and equipment which are essential
to providing well-balanced meaningful learning
experience to their students.
3. To foster the pre-service and in-service training of
teachers in effective use of audio-visual materials and
methods.
4. To lend encouragement and support to other asso-
ciations, organizations, and agencies in those activi-
ties which are consistent with the general purposes
of our Association.
5. To strive for the provision of facilities in school
' buildings which will make possible the effective and
efficient use of audio-visual materials.
6. To work for more cooperative relationships between
educators and the audio-visual industry to the end
that the purposes of education are more adequately
served.
7. To see to raise the professional standards of those
responsible for supervising and administering the
audio-visual program.
8. To encourage research and experimentation in the
production and use of audio-visual materials and
methods.
9 To exchange ideas and experience among the mem-
bers and between the various State Departments of
Education.
333
A-V Conference of
Medical & Allied Sciences
Religious A-V Workshop
The veterinarian, the dentist, the pharmacist, the surgeon,
the physician, the nurse, and the hospital administrator are
users of audio-visual materials both as teachers and as prac-
titioners. National organizations of these teachers and
practitioners have seen fit to include the special problems
of A-V communication as association responsibilities either
through special departments or committees. In many cases
the existence of such departments was not known to similar
departments in closely related fields.
In 1953 representatives of these groups met to find out
about each other and agreed that the relationship should
continue by means of an annual conference. This confer-
ence is to be held at such a time and place that members
might benefit from the programs of existing associations
such as the Educational Film Library Association and the
Trade Show of the National Audio-Visual Association. The
original purposes of the Conference were established as:
a) To exchange information on the A-V programs of
member organizations, and
b) To discover, disseminate and exchange descriptive and
evaluative information on A-V materials and their
application as related to the medical and allied sciences.
Membership in the A-V Conference is limited to two rep-
resentatives each from national nonprofit and nongovern-
mental associations or groups devoting resources to A-V
materials and programming in the medical and allied
fields. Included is representation from the Canadian Film
Institute and the National Film Board of Canada.
The present elected officers are J. Edwin Foster, Director
of the Medical Audio-Visual Institute of the Association
of American Medical Colleges; Miss Helaine Levin, Film
Librarian, American Dental Association; and Daryl Miller,
Assistant Director, Motion Pictures and Medical Television,
American Medical Association.
The Conference is a one-day meeting, this year to be
held on July 22nd. The topics for discussion include: a
review of the 1956-57 programs of the member associations,
developments in TV, bottlenecks in A-V use and how they
can be broken, and an analysis of the Golden Reel (FCA)
winner.
L h> R. Daryl Miller, Assistont Director, Motion Pic-
tures and Medical Television, American Medical As-
sociation; Miss He Laine Levin, Film Librarian,
American Dental Association; J. Edwin Foster, Direc-
tor of the Medical Audio- Visual Institute of the Asso-
ciation of American Medical Colleges.
Sunday, July 21, 1957
All who are interested in the best use of religious audio- 1
visuals are cordially invited to attend the big coming I
event — the Religious Audio-Visual Conference to be held ,
on July 21, 1957 in conjunction with the National Audio- i
Visual Association Trade Show. The program will begin ;
at 11:00 A. M. with a worship service arranged by the I
National Council, Dept. of A-V and Broadcast Education.
The use of audio-visual materials is emphasized, the ,
visualized sermon being a presentation of the new Broad- i
casting & Film Commission release, BROKEN MASK, i
From 2:00 to 3:00 P.M. there will be a session devoted to
age level use of audio visuals with demonstrations by Mrs. I
Lee Lenzen, Director of Pre-School Education for the'
Flossmoor Community Church, Flossmoor, Illinois, Mrs. :
Virginia Smallman, Children's and Youth Worker for the ;
Rock River Conference of the Methodist Church, Rev. !
Wendell Eller, Director of Audio-Visuals for the Church I
of the Brethren, and Rev. Milton Heitzman, minister of the
First Congregational Church of Beardstown, Illinois, and i
formerly Associate Secretary of the Department of A-V and !
Broadcast Education of the National Council of Churches. ;
Then, the moderator for the afternoon, who will be !
Dr. J. J. McCracken, Associate Secretary of the National
Council of Presbyterian Men, will lead a panel of selected i
producers in a discussion of "Who's Producing What — and !
Why?" After a reception at 4:00 P. M. registrants will be >
at liberty to visit the Trade Show until 7:00 P. M. when I
Rev. Donald Kliphardt, Administrative Assistant of the I
Department of A-V and Broadcast Education of the Na- '
tional Council of Churches will conduct a demonstration \
of the evaluation process used in compiling their Audio- 1
Visual Resource Guide. This will be followed by pre-
views of new materials as time permits. Registration badges I
(NAVA, EFL.4, etc.) will admit wearers to this Religious i
A-V Conference, as its badges, reciprocally, admit wearers
to open sessions of these groups and to the Trade Show.
The Worship Service program has been arranged by the
Department of A-V and Broadcast Education at national
headquarters in New York, but since that department ;
moved from Chicago all local arrangements as well as the j
afternoon and evening programs have been the direct ■
responsibility of the Committee on Audio-Visual Educa-
tion of the Church Federation of Greater Chicago. This i
committee has been active for the past 15 years as an
agency of the Department of Christian Education of the j
Federation. Besides arranging the Religious A-V Confer-
ence at the annual National Audio-Visual Convention, the j
local group operates three film evaluation committees j
under the Audio-Visual Resources Guide program of the
national department, conducts monthly preview meetings |
of new religious films, assists religious educators in applica- ■
tion of suitable A-V materials — in general assists in i
coordinating the efforts of all audio-visual forces for more j
effective use of the medium in the total program of the j
church. I
1
The chairman is elected by the Department of Chris- ]
tion Education of The Church Federation of Greater |
Chicago; other members are invited to join because of ]
special interests and aptitudes such as librarians, producers, \
and active clergymen and lay people. j
Present chairman is Mrs. Mae Bahr, Librarian for j
Religious Film Libraries — Chicago; Vice Chairman is
Rev. Rudolph Hartman, minister of Second Presbyterian j
Church in Joliet and owner of Film Chapel. Outgoing '
chairman is Mr. Wesley Doe of the Baptist Film Library
in Chicago. Public relations are in charge of Mr. Paul j
R. Kidd, and Mr. William Kruse. j
334
Religious A-V Workshop
DAVBE Plans for
Green Lake Workshop
Within the interdenominational frame work of the Na-
tional Council of Churches, 30 Protestant and Orthodox
groups coordinate their efforts in those areas of work
wherein joint approaches are the most economical and
effective. The beginnings of what is now the Department
of Audio-Visual and Broadcast Education, were seen in
the late 1940s as leaders in the member fellowships sensed
the potential of these media for the church's total program.
Steadily expanding in its services through the years,
DAVBE now offers a variety to national, area, and local
leaders as well as producers, distributors, and manufac-
turers. The International Conference on A-V Christian
Education (commonly called the "Green Lake Workshop")
provides the continual cutting-edge for the church-related
field around the world. The department continues to
supply interdenominational, pre-production counseling for
all interested independent producers. DAVBE operates
the only comprehensive evaluation program for A-V mate-
rials of use in religious education and offers its informa-
tion on a nonprofit basis to the entire field.
Projects in developing and training leadership in more
effective A-V use are stimulated. Creative programming
in Christian education radio and TV is planned and
coordinated on a national basis with broadcast outlets on
network and local levels. These are but a suggestion of
the department's outreach.
The most recent and newsworthy developments in
DAVBE's operations concern the 1957 International Con-
ference, and the evaluation program for 1958. This
year's Conference has undergone a rather complete review
of its purposes and program. "The "re-thinking of basic
A-V issues" will set the theme for morning and evening
general assemblies, with presentations by Dr. John Bach-
man, professor of A-V education. Union Theological Semi-
nary (NYC); Dr. Lester Greenhill, associate director of
the Instructional Research Program, Pennsylvania State
University; and Mr. William Hockman, church editor of
Educational Screen ir A-V Guide, and director of Christian
education at Glens Falls (NY) Presbyterian Church.
Seventeen and one-half hours will be used for seminars
(advanced leaders and professionals in the field) and work
groups (other leaders with less A-V specialization and/or
experience). Delegates will also be able to preview mate-
rials from the world's largest collection of current, church-
related A-Vs. The event returns to Green Lake, Wisconsin,
this year September 4-10. Detailed booklets describing the
1957 Conference will be available during the NAVA Con-
vention at the Broadcasting and Film Commission trade
show booth.
The Audio-Visual Resource Guide, long the standard in
its field of religious education, becomes a biennial publi-
cation with the completely revised 4th Edition (1958-59).
Providing a single source of the evaluation program's in-
formation, the volume will be released in August 1958 and
contain classified and detailed accounts of over 2500 mo-
tion pictures, filmstrips, slides, and recordings.
Edited from reports of 800 Christian educators in 50
committees across the country, these evaluations are avail-
able only through the AVRG and its monthly channel for
interim information, the International Journal of Religious
Education. This periodical is the official organ for the
Council's Division of Christian Education.
Further information on DAVBE services may be obtained
from: Rev. Don Kliphardt, DAVBE, NCC, 257 Fourth
Ave., New York 10, N. Y.
Agricultural Audio-Visual Workshop
Audio-Visual Workshop
For Agricultural Leaders
SUNDAY, JULY 21
Morning —10:00— Registration
11:00— Audio-Visual Church Service
Afternoon How to Make Your Own Flannel-Aids by Elmer S.
"Flip" Phillips, Visual Aids Specialist, Cornell Uni-
versity.
—The ABC's of Colored Slide Production by Stig
Stabe, Visual Aids Specialist, Rutgers University
—Attend Trade Show
MONDAY, JULY 22
Morning— How to Make Slides "On the Spot" (Polaroid Trans-
parency System) by Kemon Taschioglou, Polaroid
Corporation
—How to Take Better Pictures by John Creed,
Graflex, Inc.
Afternoon— Second Session on:
—How to Make Your Own Flannel-Aids by Elmer S.
"Fhp" Phillips
—ABC's of Colored Slide Production by Stig Stabe
-.Attend Trade Show
Elmer S. "Flip" Phillips, Visual Aids Specialist, Cornell
University, will conduct at session on "How to Make
Your Own Flannel Aids" at the 3rd Annual Audio-Visual
Workshop for Agricultural Leaders. He is shown here
preparing artwork for a magnet board.
The first Audio-Visual Workshop for Agricultural Lead-
ers was held during the National Audio-Visual Association
Convention in Chicago, July 25-26, 1955. Sponsorship for
this program was given to COUNTY AGENT & VO-AG
TEACHER magazine under the guidance of its editor,
Gordon L. Berg.
The primary objectives of these annual Workshops are:
1) To help agricultural leaders gain a better under-
standing of what audio-visuals can do for them and
their profession.
2) To help agricultural leaders see their opportunities
and responsibilities in the audio-visual field.
3) To help agricultural leaders make the most of the
audio-visual tools they have.
4) To help expand the use of audio-visuals in agricul-
tural teaching and advisory work.
5) To make every agricultural leader a proficient me-
chanic of agricultural communications.
Those attending these sessions are county agents, agri-
cultural extension specialists, vocational agricultural
teachers, state agricultural education personnel, soil con-
servation specialists, and commercial people primarily
interested in the agricultural field.
EdScreen & AV Guide — July, 1 957
335
Advance Furnace Company Booths N-94 & N-95
2300-18 East Douglas, Wichita 7, Kansas, FO 3-4232
Exhibiting: Pixmobile Projector Tables, Optivox Easels, Pix-
mobile Book Trucks
Personnel: Carl VV. DeVore, Kenneth B. Northcutt, Maclean
Briggs
American Electronics, Inc. Booth C-16
655 \V. Washington Blvd., Los Angeles 15, Calif., RI 9-5361
Exhibiting: .-\merican Series AV 100 .Audio-Visual Tape Re-
corders
Personnel: Jim Hervey, Eugene Clears, John Tait
American Optical Company Booth S-131
Box A, Buffalo 15, New York, Fillmore 4000
Exhibiting: Educational Projectors, both Opaque and Slide
Personnel: Edward V. Finnegan, John P. Baker, John P. Britton
American School Publishing Corp. Booth R-122
470 Fourth Ave., New York 16, N. Y., MUrray Hill 5-9252
Exhibiting: "School Executive," "School Equipment News" and
"American School and University"
Personnel: Frank J. Raymond, John A. Raymond, James F.
Murphy, Prentice C. Ford
Ampex Corp Booth R-123
934 Charter Street, Redwood City, California, EMerson 9-1481
Exhibiting: .\mpex Models .\-122 Stereophonic Reproducer/
Recorder along with A-692 Speaker/Amplifiers, Ampex
Model 350-C, Ampex Model 601-P.
Personnel: Robert G. Fuller, Charles .\dams, C. Arthur Foy
Arel Inc. Booth 0-98
4916 Shaw Ave., St. Louis 10, Mo., PRospect 3-0600
Exhibiting: Cameras, Editors, Tape Recorder & Photo acces-
sories
Personnel: A. Lipsitz, Jack Freeman, A. L. Korbel
Audio-Master Corp. Booth N-78
17 East 45th Street, New York 17, N. Y., OXford 7-0725
Exhibiting: 4-speed Record and Transcription Players — Tran-
sistorized Record Player — 6-Hour Tape Recorder — Battery
Operated Tape Recorder — Recording Tape— 8-Hour Back-
ground Music Service — Combination Record Player and
Slidefilm Projector
Personnel: Herbert Rosen
B & K Mfg. Co. Booth E-28
3726 N. Southport, Chicago 13, 111., EAstgate 7-9480
Exhibiting: TV Equipment: Flying Spot Scanner, Automatic
Flying Spot Scanner, Closed Circuit Television Transmitters
Personnel: R. M. Karet, John S. Margolin, Carl Korn, Wm.
Grossman, Sheldon Schak, Jos. Rigor, Jack Alschuler, Harris
Asher, Vic Bernin
Bausch & Lomb Optical Co. Booth B-12
635 St. Paul St., Rochester 2, N. Y., LO 2-3000
Exhibiting: Balopticon Projector, Micro-Projector, School
Microscopes
Personnel: A. E. Fischer, M. Seelinger, E. Lindbloom, James
Mead, Ray Littlefield, T. Mitchell
Bell & Howell Booths L-59, L-60, L-61
7100 McCormick, Chicago 45, III., AM 2-1600
Exhibiting: Filmosound Specialist, Filmosound 302, JAN,
Specialist Tape Recorders, Specialist FilmsLrip Projectors,
16mm Cameras. Slide Projectors
Personnel: Bob Kreiman, George Myles, Chuck Musson, Al
Zacharias, Jim Graven, Connie Gray
Charles Beseler Co. Booths M-65 & M-66
219 S. 18th St., E. Orange, N. J., OR 6-6,500
Exhibiting: Still Picture Projectors, Vu-Lyte, Vu-Graph, Pre-
pared Transparencies, Do It Yourself Vu-Graph Materials
Personnel: M. F. Myers, W. E. Schwanhausser, J. J. Kuscher,
R. H. Yankie, M. Breyer, A. Eccles
Bioscope Mfg. Co. Booth U-158
Box 1492, Tulsa, Oklahoma, LU 4-5360
Exhibiting: Microprojectors
Personnel: D. W. Hodges
Broadcasting & Film Commission, National
Council of Churches Booths T-145 & T-146
220 Fifth Ave., New York 1, N. Y., ORegon 9-2968
Exhibiting: Religious Motion Pictures
Personnel: Miss J. Margaret Carter, Mr. Arthur W. Rhinow
Busch Film & Equipment Co. Booth T-153
214 So. Hamilton St., Saginaw, Michigan, PL 4-4806
Exhibiting: Cinesalesman Continuous Projectors — Cineduca-
tor Daylight Projector and allied products
Personnel: Etlwin Busch, Bill Hearn
Business Screen Magazine Booth M-64
7064 Sheridan Rd., Chicago 26, 111., BRiargate 4-8234
Exhibiting: "Business Screen Magazines," "Audio-Visual Pro-
jectionist's Handbook," "The Studio Buyers Guide," "Busi-
ness Screen Bookshelf," "Film Guide Library" and "Refer-
ence Shelf"
Personnel: O. H. Coelln, Jr., Gen. Quain Hays, Edward
McGrain, Robert Seymour, Jr., Herbert Johnson, Louise
Otten
Calif one Corporation Booth P-109
1041 No Sycamore Ave., Hollywood 38, Calif., Hollywood 2-2353
Exhibiting: Phonographs, Transcription Players, Complete
Sound Systems
Personnel: Robt. G. Metzner, Geri Langsner
Cathedral Films Inc. Booth F-32
140 N. Hollywood Way, Burbank, Calif., THornwall 8-6637
Exhibiting: Religious Films and Filmstrips
Personnel: Dr. James K. Freidrich, Cliff Howcroft, Grace
Colson, Don Bauter, Ben Odell, Robert Zulch
Christian Herald Booth T-143
35 Wacker Drive, Chicago 1, 111., CEntral 6-4176
Exhibiting: "Protestant Church Administration and Equip-
ment" Magazine
Personnel: Laurence S. Heely, Jr., Ford Stewart, B. V. Parent,
Charles A. Johnson
Christian Life Magazine Booth N-82
33 South Wacker Dr., Chicago, 111., ANdover 3-0424
Exhibiting: "Christian Life" Magazine, and "Christian Book-
seller" Magazine
Personnel: Robert Walker, James Carmichael, M. J. Sorenson,
Eleanor L. Person
Church-Craft Pictures, Inc. Booth O-IOI
3312 Lindell Blvd., St. Louis 3, Mo.. FRanklin 1-6676
Exhibiting: Filmstrips, Slides, Filmstrip-Record .\lbums, Mo-
tion Pictures, "Helps-for-the-Month"
Personnel: Paul G. Kiehl, Erich H. Kiehl, Cecil E. Monteith
Jack C. Coffey Co. Booth F-36
710 Seventeenth St., North Chicago, 111., DExter 6-5183
Exhibiting: Filing Systems and Cabinets for Filmstrips, 2x2
Slides, Sound Slidefilms and Records, Stereo Slides. Film-
strip Wall-files, Filmstrip Table-files, Mobile Projector
Stands, Mobile Projector Stands and Cabinets
Personnel: Jack C. Coffey, E. J. McGookin, Jack Beres
Geo. W. Colburn Laboratory, Inc. Booth E-30
164 N. Wacker Dr., Chicago 6, 111., DEarborn 2-6286
Exhibiting: Material showing the various laboratory services
available to producers of motion pictures, slides and film-
strips
Personnel: Robert S. Throop, Jr., John E. Colburn, Henry
Ushijima, R. Robert Luce, Clyde Ruppert, Rene Mathieu,
Mathias Herman, Gerald Sevenberg
Colonial Plastics Company Booth N-80
3 .South 12th St., Richmond, Virginia, Phone 2-1996
Exhibiting: Vinyl Plastic Classroom Darkening Draperies
Personnel: Carl E. Lindenmayer, Mrs. Carl E, Lindenmayer
Columbia Records Sales Corp. Booth B-I4
799 7lh Ave., New York 19, N. Y., Circle 5-7300
Exhibiting: Records and Phonographs
Personnel: Marian Tilin
Commercial Picture Equipment, Inc. Booth U-157
1800 West Columbia Ave., Chicago 26, 111., BR 4-7795
Exhibiting: Automatic Fast-Fold screens with Rock Lock. Fast-
Fold Chart and Presentation Stand. Roll-.A-Lock Tables. Fast-
Fold Projection Stand
Personnel: Don P. Smith, Margaret Ott, A. J. Bradford, John
M. Stoginski, Herbert Lange, Virginia Cumber
Compco Corporation Booth R-119
2251 W. St. Paul Ave., Chicago 47, 111., EV 4-1000
Exhibiting: Reels and Cans, Editing Equipment, Triad Stereo
Projector, .Aereated Slide Mounts
Personnel: Paul H. Kreft, Harry Ellis, S. J. Zagel
336
FH^rrppn Tt AV Cuirlp
Jiilv 1QS7
Concordia Films Booths T-148 & T-149
35r)8 S. Jefferson Ave., St. Louis t8, Mo., MOtiawk. 4-7000
Exhibiting: Religious Motion Pictures and Filrastrips
Personnel: \'ic Growcock, Jim Thompson, Ken Webster
Corcon, Inc. Booth S-136
1168 fitli Ave., New York 36, N. Y., JU 21396
K Exhibiting: For the first time, the Agendascope
Personnel: Charles Com, J. Connell
Coronet Instructional Films Booth G-39
65 E. South Water Street, Chicago 1, 111., DEarborn 2-3636
Exhibiting: 16miTi Educational Motion Pictures in Color or
Black and White
Personnel: E. N. Nelsen, E. C. Dent, L. H. Homan, J. P. Field
and All Regional and Direct Representatives
County Agent & Vo-Ag Teacher Booth S-139
317 N. broad St., Philadelphia 7, Pa., MArket 7-3405
Exhibiting: "County .-\gent & Vo-.^g Teacher" Magazine
Personnel: Gordon L. Berg, Samuel L. Veitch, Al Zilenziger
Curriculum Materials Corp.
17 East 48tli St., New York City, PLaza 5-1127
Booth S-137
^K Exhibiting: Ciurriculum Full Color Film Strips, Mastercraft
^* Draperies, Concert Quality Baffles
Personnel: E. F. Carter, Herschel Smith, Leora Coof, Herb
Elkins, Carl Kunz, Hugh Carrigg
Da-Lite Screen Co., Inc. Booths P-106, P-I07, P-108
2711 N. Pulaski Rd., Chicago, III., Dickens 2-9200
Exhibiting: Projection Screens
Personnel: E. Hamm, C. C. Cooley, Joe Cerny, Murray Merson,
Dave Mulcrone, Bud Gardner, Bob Maybrier, Norm Oakley
Davco Publishing Company Booth T-I55
153 W. Huron St., Chicago 10, 111., SUperior 7-3380
Exhibiting: Film Strip Series titled "Full Color Picture Story
of America"
Personnel: Dave Pinchot, Donald Moskowitz, Roy Pinchot
Davidson Corp. Booth N-75
29 Ryerson Street, Brooklyn 5, N. Y., UL 5-5970
Exhibiting: Protype — Photo Composing Device
Personnel: R. Doone, R.- Cairns, R. L. Swanson, M. Brodsky
Dukane Corporation Booth L-62
St. Charles, Illinois, Phone 2300
Exhibiting: Sound Slidefilm Projection Equipment
Personnel: Howard V. Turner, .\1 Hunecke, Robert Larson,
Roland Buss, Joost Koenig, Milli Haas
E. I du Pont de Nemours
& Co., Inc. Booths T-141 & T-142
lOth and Market Sts., Wilmington 98, Delaware
Exhibiting: lontine curtain and drapery
Personnel: J. C. Renaud, F. H. Richardsi A. W. Rubard and
R. C. Wood
Eastman Kodak Company, Apparatus &
Optical Division Booths R-117, R-118, S-132, S-I33
400 Plymouth Ave. N., Rochester 4, N. Y.,LOcust 2-6000, Ext. 3138
Exhibiting: 16mm motion-picture equipment and 35mra slide
and filmstrip equipment
Personnel: W'. S. Allen
Educational Developmental
Laboratories, Inc. Booths N-90 & N-91
75 Prospect St., Huntington, N. Y., H.\milton 7-8948
Exhibiting: Controlled Reading Program: Controlled Reader
and lach-X Tachistoscope, related hlmstrip libraries
Personnel: Stanford E. Taylor, James L. Pettee, Helen
Erackenpohl
The Educational Screen, Inc. Booth N-77
2000 Lincoln Park W., Chicago 14, 111., Bittersweet 8-5313
Exhibiting: "Educational Screen and Audio-Visual Guide"
Magazine
Personnel: Josephine H. Knight, H. S. Gillette, Paul C. Reed,
Patrick A. Philippi, Wm. Lewin, Wm. F. Kruse, Wilma
Widdicombe, Gail Martin
EMC Recordings Corp. Booth P-103
806 E. .Seventh St., St. Paul, Minn.
Exhibiting: EMC recorded tapes, tape playback machnies
Personnel: Richard Carlson, Larry Lueck
EdScreen & AV Guide — July, 1 957
Eye Gate House Inc. Booth F-35
2716 41sl Ave., Long Island City 1, N. Y., STillwell 4-9151
Exhibiting: Educational and Religious Filmstrips - Sound
and Silent
Personnel: Alfred E. Devereaux, Robert F. Newman
Family Films Inc. Booths P-104 & P-105
5823 Santa Monica Blvd., Hollywood 38, Calif., Hollywood 2-2243
Exhibiting: Religious Motion Picture Films
Personnel: Chas. Wayne, Melvin Hersh, Sam Hersh, Donald
R. Lantz, Miss George .\llen, William Kruse, Gussie Kruse,
Stan Hersh, Martin Hersh, Blanche Mond, Pierre Couderc,
Betty Hurd. Allen Wallace, Roy Luby, Martin Mooney
Fibo-Beeldonderwijs Booth U-159
Post Box 139, Zeist, Holland, Phone 4g36
Exhibiting: Educational and Religious Filmstrips
Personnel: T. S. Van Den Nieuwendyk, Elise C. Verhagen
Film Media Booth E-29
10 East 40th Street, New York, MU 6-3100
Exhibiting: "FILM MEDIA" . . . Magazine for sponsors o£
Industrial, Business, Television Films
Personnel: Jim Watkins, Rod Exelbert, Fred Ross, Vic Saulpo,
Stan Hochman
Film News Booth S-127
444 Central Park West, New York 25, N. Y., MO 6-3058
Exhibiting: Magazines
Personnel: Rohama Lee
Florman & Babb, Inc. Booth A-1
68 West 45th St., New York 36, N. Y., MUrray Hill 2-2928
Exhibiting: F&B Film Repair and Splicing Bl(Kk, Magic
Mylar Sprocketed Transparent Splicing Tape, F&B Split
Reels, F&B Camera Slates, F&B Film Stopwatches, F8cB
Gator Griplites, Auricon Cinevoice Cameras, Mc.Mister
Lights, Miscellaneous Film Production and Editing Equip-
ment
Personnel: Arthur Florman, Sylvia Florman, Herman Roth
Genarco, Inc. Booth B-10
97(H Sutphin Blvd., Jamaica 35, N. Y., OLympia 8-5850
Exhibiting: Genarco 3,000 Watt Slide Projectors
Personnel': J. P. Latil, Mrs. J. Latil, Orrin Millie
General Electric Photolamp Div. Booth B-11
Nela Park, Cleveland 12, Ohio, GLenville 1-6600
Exhibiting: Projection Lamps for Audio-Visual Applications
Personnel: D. R. Pritchard
Hamilton Electronics Corp. Booth N-81
2726 W. Pratt .\ve., Chicago 45, III., BRiargate 4-6373
Exhibiting: Transcription and record players, public address
equipment; Transistor phono. Transistor microphone mixer,
1 ransistor amplifier unit
Personnel: Ray Kostecki, W. A. Hamilton, L. H. Hamilton,
C. L. Helgren
Harwald Co. Inc. Booths M-67 & M-68
1216 Chicago Ave., Evanston, 111., D.\vis 8-7070
Exhibiting: Automatic Film Inspection Equipment, Portable
Sound Projectors, Automatic Splicers, Film Library Equip-
ment
Personnel: R. F. Menary, R. Grunwald
Hunter Douglas Alumn. Corp. Booth B-13
405 Lexington Ave., New York 17, N. Y., OXford 7-9720
Exhibiting: (To follow)
Personnel: (To follow)
Industrial Photography Booth E-29
10 East 40th Street, New York, MU 6-3100
Exhibiting: "INDUSTRIAL PHOTOGRAPHY" . . . Magazine
of Photc^raphy at Work in Business, Industry, Government
and Science
Personnel: Jim Watkins, Rod Exelbert, Fred Ross, Stan Hock-
man
The Instructor Magazine Booth N-83
75 E. Wacker Drive, Chicago 1, 111., STate 2-7233
Exhibiting: "The Instructor" Magazine and Audio-Visual
Supplements
Personnel: R. C. Gilboy, Jack Fritts, Betty Noon, Dick Hen-
derson
337
International Film Bureau, Inc. Booth E-27
57 E. Jackson Blvd., Chicago 4, 111., WAbash 21548
Exhibiting: Foster Rewind
Personnel: Wesley Greene
The Jam Handy Organization Booth R-111
2821 E. Grand Blvd., Detroit 11, Mich., TR 5-2450
Exhibiting: Educational Filrastrips and Sound Slidefilms
Personnel: Burton S. Hayer, Edwin O. Dix, Wal'er Eichen-
berger, V. C. Doering
LaBelle Sales Corp. Booth P-102
510 S. Worthington, Oconomowoc, Wis., LOgan 7-5527
Exhibiting: Maestro I, Maestro II, one-piece slide-sound
combination, LaBelle E.M.C. Communicator Tape Player
Personnel: Robert Rumpel, D. Hale Darnold, Drayton Church
Letterguide Co. Booth S-135
P.O. Box 99, Lincoln 9, Nebr., Phone 2-6413
Exhibiting: Letterguide Precision Lettering Equipment, Lock-
ing T-Squares and Boards
Personnel: Boyd R. Waddle
Levolor Lorentzen, Inc. Booth S-130
391 West Broadway, New York 12, N. Y., WOrth 24242
Exhibiting: A-V Venetian Blinds, Motorized and Manually
Operated
Personnel: A. W. Sittig, C. J. Dalton, George King, H. J.
MacPherson, G. Montag
Lightmaster Screen Company Booth T-154
Bldg. 57, 12270 Montague St., Pacoima, Calif., EMpire 9-7301
Exhibiting: Lightmaster Projection Screens
Personnel: Robert P. Haskin, John M. Knight
McGraw-Hill— Young America Films Booth M-69
18 East 4Ist St., New York 17, N. Y., EXington 24111
Exhibiting: Educational Sound Motion Pictures and Film-
strips, including Y.\F Productions and "You Are There"
Film Series
Personnel: Fred Powney, Al Rosenberg, Godfrey Elliott, Dave
Leake, James Dunlap, Norman Franzen, William Frazer,
James Brewster
O. J. McClure Talking Pictures Booth R-124
1115 West Washington Blvd., Chicago 7, 111., CAnal 64914
Exhibiting: Sound Slide-film Machines, Record Players and
Public Address Equipment
Personnel: O. J. McClure, Mrs. L. W. LaCoste, Robert LaCoste,
J. Harold Caesar
Miller Manufacturing Company Booth C-15
3310 E. Roxboro Rd., N.E., Atlanta 5, Ga., CEdar 3-8258
Exhibiting: Miller Self-Adjusting Projector Tables
Personnel: Lee W. Miller, Regina Miller
Mobile-Tronics Booth D-21
Westover Road, Morrisville, Pa., CY 5-3544
Exhibiting: Mobile record equipment
Personnel: Conrad A. Baldwin, Elizabeth C. Baldwin
Moody Bible Institute, Film Dept. Booth 1-50
820 N. LaSalle, Chicago 10, 111., Michigan 2-1570
Exhibiting: New Series Bible Background Filmstrips, Bible
Story Films and Filmstrips
Personnel: Paul Schwepker, Don Campbell, Hedley J. Parker,
Leonard Skibitzke, Percy Bagge, Eva Parker
Neumade Products Corp Booth T-147
250 W. 57th St., New York 19, N. Y., JUdson 6-5810
Exhibiting: Film library and classroom equipment consisting
of film, filmstrip and slide storage facilities, projection
tables, editing aids, film cleaners, electronic splicer
Personnel: Lee E. Jones, Robert Hempel, Oscar Neu, Lew
Grofsik
Newcomb Audio Products Co. Booth T-151
6824 Lexington Ave., Hollywood 38, Calif., Hollywood 9-5381
Exhibiting: Transcription Player/P.A. Systems, Portable
Phonographs, Classroom Radios
Personnel: Robert Newcomb, N. W. Hillstrom, Lee W. May-
nard, Gerald Ellis
North American Phillips Comjiany, Inc. Booth B-6
221 N. LaSalle, Chicago, STate 2-8648
Exhibiting: Tape Recorder
Personnel: H. H. Hanlon, Jim Garrity
Ozalid Div. General Aniline Booths N-73 & N-74
Johnson City, New York
Exhibiting: Materials and equipment for preparing project-
able transparencies from opaque or translucent originals
Personnel: .-Mian Finstad
The Pentron Corporation Booth S-128
777 S. Tripp Ave., Chicago 24, 111., SAcramento 2-3201
Exhibiting: Tape Recorders, Tape Players, Magazine-load and
conventional spindle type; Recorded Tapes, and Compo-
nents
Personnel: Irving Rossman, Hope Borowski, Paul Leopold,
Harvey Kline, Robert Lipsky
Plastic Products, Inc. Booths C-17 & C-18
1822 E. Franklin St., Richmond, Va., Phone 2-8059
Exhibiting: Plastic vinyl light control draperies
Personnel: Robert L. Withers, Sr., C. L. Truesdale, R. L.
Withers, Jr.
Polacoat Inc. Booth T-144
9750 Conklin Road, Cincinnati 42, Ohio, SY 1-1300
Exhibiting: Lenscreen viewing lenses in \arious models
Personnel: L. M. Heath, John F. Dreyer, Mrs. L. M. Heath
Polaroid Corp. Booths R-112 & R-113
730 Main Street, Cambridge 39, Mas,s., UNiversity 4-6000
Exhibiting: The Polaroid Transparency System which pro-
duces finished slides right in the camera
Personnel: Kemon P. Taschioglou, Harold Bainbridge, Stan-
ford Caldenvood, Lou Chubb, Ruth Finch, Agnes Rodgers
Projection Optics Co., Inc. Booths N-87, N-88, N-89
330 Lyell Ave., Rochester 6, N. Y., GLenwood 3-0870
Exhibiting: Transpaque Audio-Visual .\id Projector, Ana-
morphic Lenses
Personnel: Fred E. Aufhauser
Pyramid Enterprises Booth E-26
3815 Trimble Road, Nashville 12. Tenn., CY 7-2831
Exhibiting: Continuously variable speed tape recorder. Record
player developed for classroom use
Personnel: John J. Hanson
Radiant Lamp Corporation Booth N-76
300 Jelliff Ave., Newark 8, N. J., BIgelow 3-6850
Exhibiting: Radiant Projection and Exciter Lamps
Personnel: Carl L. Krueger, Charles P. Goetz
Radiant Manufacturing Corp.
Booths J-51, J-52, J-53, y-54,
K-55, K-56, K-57, k-58
2627 West Roosevelt Rd.. Chicago 8, 111., CRawford 7-6300
Exhibiting: Radiant Screens and new Du-.\11 Classroom and
Educator Screen Lines
Personnel: H. Y. Feldman, H. E. EUer, A. Wertheimer, W.
Bucher, S. Kaplan, V. Schultz, H. Wilson, T. Coorlim, S.
Jacob, R. Mantz, G. Koch, F. Kislingbury
Radio Corp. of America Booths F-33 & F-34
Camden, N. J., WOodlawn 3-800O
Exhibiting: 16mm motion picture equipment
Personnel': T. G. Christensen, A. J. Piatt
Rapid Film Technique, Inc. Booth H-46
3702 27th St., Long Island City 1, N. Y.. STilwell 64601
Exhibiting: Films treated with Rapidweld process for remov-
ing scratches
Personnel: Jack Bernard, H. Lloyd, J. Gober, Syd Dash, M.
Bernard
Reeves Equipment Corp. Booth S-138
10 East 52nd St., New York, N. Y., PLaza 9-7189
Exhibiting: Tandberg Tape Recorders, Tandberg Speaker
Systems
Personnel: Don Civitillo, R. R. Shaw
Reeves Soundcraft Corp. Booth 0-99
10 E. 52nd St., New York 22, N. Y.,PLaza 9-2644
Exhibiting: Soundcraft Magnetic Recording Tapes
Personnel: T. J. Dempsey, G. P. Bassett
Sarkes Tarzian Inc. Booth M-63
E. Hillside Dr.. Bloomington, Ind., Phone 7251
Exhibiting: 1000-Watt 50-Slide Automatic Slide Projector
Personnel: Biagio Presti
338
EdScreen & AV Guide — July, 1 957
Win. Schuessler Booth T-150
3()I \V. Superior St., Chicago 10. III., StJpciior 7-6869
Exhibiting: Motion picture film shipping cases
Personnel: H. Schuessler
Allan E. Shubert Co. Booth N-79
3SI8 C:hcstiiiit St., Philadelphia 4, Pa., KVergreen 6-2979
Exhibiting: "Your Chinch" and "International Journal of
Religious Education"
Personnel: .Mian K. Shubert, Mildred Leavitt. Bill Shubert,
Bill Clark
Smith System Manufacturing Co. Booths C-19 & C-20
2\2 Ontario St., S.F.., Minneapolis 14, Minn., FRanklin I-79I8
^^B Exhibiting: Portable Shado-Scrcen, Complete .A-V Library
^^k lile. Combination Portable Cabinet and Projection Table
^^" Personnel: H. E. Hyland, L. J, Pelierson
Society For Visual Education, Inc., Ampro Audio-
Visual Div. of S.V.E. Booths R-114, R-115, R-116
134.") Diversey Pkwy., Chicago 14, III., L.Vkeview .")-I.")00
I Exhibiting: Films-trip and slide projs., sound slidefilm projs..
Micro projs., lilinstrips, 2x2 slides, and accessories; 16mm
soiuid projs., tape recorders, and accessories
Personnel: John C. Kennan, R. J. Kohl. Walter Johnson, James
S. Brown, Peter .Anderson, Elgin WoUman, Edward Skipper,
Don Parson, James McEntee, C. V. Wejman
Spindler & Sauppe Booth M-70
2201 Beverly Blvd.. I.os .\ngeles .57. Calif., DUnkirk 9-1288
Exhibiting: Continuous .Automatic 2x2 and 214x214 slide
projection equipment
Personnel: George .A. Sauppe, Norman A. Sauppe
Squibb-Taylor, Inc. Booth O-IOO
121!! SoiUh Akard, Dallas, Texas, RI 7-3.596
^B Exhibiting: Taylor Spotlight Opaque Projector and Acces-
^^B sories
^" Personnel: C.lif .Squibb, Jody Damron
Standard Projector &
Equipment Co., Inc. Booths F-37 & F-38
710(; Touhy Ave., Chicago 31, III., Mies 7-8928
I Exhibiting: Complete line of Projectors for Filmstrips and
2x2 Slides, Filmstrip Previewers, Beaded and Silver Screens
Personnel: Pat J. Kilday
I
Booth G-40
The Strong Electric Corp.
87 C:ilv Park .\\e., loledo I, Ohio. CHerry 8-3741
» Exhibiting: Trouperetle Spotlight, Universal Arc Slide
Projector
Personnel: .\. J. Hatch
Sylvania Electric Products, Inc. Booths M-71 & M-72
1740 Broadway, New York 19, N. Y., JUdson 6-2424
Exhibiting: Projection and Photoflash Lamps
Personnel: Richard B. Martenson, Chas. Ma.ssman. Rush I.
Minider
Technical Service, Inc. Booths G-41 & G-42
3086,5 Five Mile Rd.. Livonia, Mich., XEnwood 3-8800
Exhibiting: I SI DeVrylite, Duolite, Suitcase and Moviematic
16mm sound motion picture projectors
Personnel: Paul E. Ruedemann, Geo. G. Collins, E. H, Lerchen,
Howard Tennant
Television Associates of Indiana, Inc. Booth B-9
E. Barker Ave., Lakeland, Michigan City, Ind., Phone 4-7207
Exhibiting: Continuous Film Magazines, Continuous Tape
Magazines, Continuous Projectors and Rear Projector Day-
light Screens
Personnel: VV. C. Eddy, Jr.
Television Equipment Co. Booths 1-47, 1-48, 1-49
101 F. Grand Ave., Chicago II, III., Michigan 2-2281
Exhibiting: Diamond power closed circuit television, Color/
7ian lighting, Kinevox sound equipment, Auricon cameras,
Arriflex cameras, film editing equipment
Personnel: Jack Behrend, Fred Voss, M. A. Behrend, Sam
Stone
Transvision, Inc. Booth R-IIO
460 North Ave., New Rochelle, N. Y., Phone 6-6000
Exhibiting: TV Classroom Receiver. Complete TV Closed
Circuit Svstem, Teaching Aids in Electronics
Personnel: Herbert Suesholtz, Elmer .\ndrews, Terry Milicia,
Joseph Grossi
EdScreen & AV Guide — July, 1 957
United World Films Inc. Booths S-125 & S-126
144.") Park Ave., New York 29, N. Y.
Exhibiting: Castle Films, Feature Entertainment Movies, Edu-
cational Films, Government Films for School and Industry,
Sponsored Free Films
Personnel: Murray Goodman, James Franey, John Desmond,
.Art Hahn, Frank Mannarelli, .A. Karpinski, Richard Hanisch,
Lou Chiccki, Leo Guelpa
Universal Screen Co. Booths N-84, N-8.5, N-86
.530 Main St., Clinton, Mass., Phone 3-001
Exhibiting: Lenticular Projection Screen
Personnel: E. F. Johnson, \V. T. Snyder, Drayton Church
V-M Coi-poration Booth T-140
Park and Fourth, Benton Harbor, Mich., VV.Alnut 5-8841
Exhibiting: I'ape Recorders, Tape Decks, Manual Players,
Changers, Speakers
Personnel: C. S. Stevens, G. R. Miller, Joe Searfuss, Jim Fitz-
simmons, M. B. Cain, Bob Fissell
Ver Halen Publishing Co. Booth A-2
0327 Santa Monica Blvd., Hollywood 38, Calif., Hollywood 2-3253
Exhibiting: "Teaching Tools" Magazine and "1957 Summer
Resources Guide," "Film .A-V World" Magazine, "Pro Cine
Photographer"
Personnel: Syd Cassyd, Richard Milford, Seymour Robbins,
Paul Gilbert
Victor Animatograph Corp. Booths H-43, H-44, H-45
P.O. Box 112, Plainville, Conn., SHerwood 7-1663
Exhibiting: Victor I6mm sound motion picture projectors.
Silent 16, Magnesound, Magnascope, 1600 Arc, Vidoscope
.Anaraorphic Lens, splicers, editors and viewers. Victor Mobile
Projector Stand
Personnel: K. Spelletich, Jr., S. G. Rose, Morris Schwartz,
H. O. Jones, A. J. McClelland, Hy Schwartz, W. E. Kellogg,
Jack Stine, .Al Brangwynne, Warren White, Jack Lewis, Mort
Goldberg
Victorlite Industries Inc. Booths N-92 & N-93
4117 West Jefferson Blvd., Los Angeles Calif., REpublic 24033
Exhibiting: Visualcast Daylite Overhead Projectors, Accessories
and materials for use with this equipment
Personnel: James J. Fitzsiramons, Robert J. Brady, Ralph W.
Siegel
Viewlex Inc. Booths 0-96 & 0-97
3501 Queens Blvd., Long Island City 1, N. Y., EXeter 2-0100
Exhibiting: Filmstrip, Slide and Filmstrip, Sound-Slide Pro-
jectors
Personnel: M. R. .Abrams, Ben Peirez, Bill Dwinell, Russ
Yankie
Wallach & Associates Inc. Booth S-I34
1589 Addison Road, Cleveland 3, Ohio, SWeetbriar 1-5580
Exhibiting: Discabinets for Storage of Phonograph Records,
Tape Recording Reel Cabinets for Storage of Magnetic
Tapes, Film Storage Cabinets and Film Separator Racks for
Storage of 16mm Reels and Cans
Personnel: Charles D. Wallach, Arthur Wallach, Mrs. Arthur
V\'allach, C. Larry Oliver, .Albert Tengler
Webcor, Inc. Booths R-120 & R-121
.5610 W. Bloomingdale .Ave., Chicago 31, III., TUxedo 9-8500
Exhibiting: 7ape Recorders, High Fidelity Fonografs
Personnel: Chas. W. Markham, H. R. Leuter, C. Dwyer, L.
Burdick, M. Jensen, Geo. Hincker, Geo. Simkowski
Westinghouse Electric Corp. Booths A-3 & A-4
Lamp Division, 1 MacArthur Ave., BloomHeld, N. J., HU 4-3000
Exhibiting: New Projection Lamps, including demonstrations
of Focus-Lok based Blue Top Projection Lamps, and
Xenon (Short-.Arc) Projection Lamps
Personnel: W. R. Wilson, M. S. Sancraint, R. L. Allen, R. D.
Reynolds
Wheelit Sales Company Booth T-152
2223 Albion St., Toledo 6, Ohio, CHerry 3-2481
Exhibiting: Projector Tables, Transportation Carts and Pho-
tographers' Carts
Personnel: J. K. Campbell, George H. Gruber, Clara Gruber,
Emily Campbell
World Wide Pictures Booth S-129
P.O. Box 2.5(;7, Hollywood 28, Calif., STate 4-5515
Exhibiting: Religious motion pictures and .sound filmstrips
Personnel: Brunson Motley, Dick Ross, Dave Barr
339
ilWUHWk lliVIMW
Advance Furnoce Co., 2300 E. Douglas, Wichita 7, Kansos.
Booths N-94 & 95. Projector tables and display ecscls.
The Pixmobile table has been revised and refmcd in cp-
pearcnce and has greater strength, smoother workmen-
ship. The Optivox Easel is designed for lecture presenta-
tions. The working surface is steel with a grocn surface
for chalk. Equipped with pointer, wax crayons, chalk, and
eraser. Accessories include magnets for attachment cf
label cords or other material, lamp, black fluorescent
light, fluorescent chalk and crayons, paper pads, crd
carrying case. The eosel alone weighs 17 pounds. All
products are moderately priced.
Aero Service Corp., 210 E, Cortland St., Philadelphia 20, Pc.
Plastic Relief Map of Pennsylvania. Lithographed in nine
rch colors on sturdy Vinyl ite, showing Keystone State
mountains and valleys in realistic third dimens en, 59 by
39 Inches. A sturdy fibre-board back enables the self-
framed map to stand in the chalk ledge or hong from
mop hooks. A 3-D map of New York State will be com-
pleted early in September.
Alpark Educational Records Inc., Suite IF, 40 E. 88 St., New
York 28, N. Y. New records by Helen Parkhurst — with
focus on the teen-ager — include two on "Going Steady"
— The Girl's Viewpoint and The Boy's Viewpoint, "Pun-
ishment," and "Guilt." Each record is in two ports. In
the first port teen-agers d'scuss the problem. In the sec-
ond part an adult panel reacts to the discussion. Each
record $8.
Miss Parkhurst with teenagers around discussion circle.
American Optical Co., Instrument Division, Buffalo 15, N. Y.
Booth S3 1. Delineoscope models currently manufactured
by the Instrument Division in Buffalo include the popular
Stondard and new High Speed series Opaque 1000 for
the projection of opaque material and the Standard and
High Speed GK Series for the projection of 2x2, 2%x2%,
and 3'/4x4-inch slides. Plans call for future additions to
the Delineoscope ine.
High-Speed
Opaque
Delineoscope
for the
Projection of
opaque material
American Television & Rad.o Cc, 300 C. 4th St., St. Pcul 1,
Minn., new, improved models of plu2-in inverters have
been developed for use of travel r.g supervisors and others
who have octasicn to dictate tcpcd reports en route. An-
other new item is an electronic tube protector des'gned
to protect TV and radio amplifier tubes from damage due
to current curccs. Two mcdels, priced ct $4.95 end
$6.95, adequately protect all ty.DCs of electronic units
having Input wcttcoe from 100 to 300 watts. The ATR
line also includes a new full-trrnsformcr 26-tube chassis
for custom-built rack, wall or cabinet installoJior.
Ampex Corp., 934 Charter St., Rec'wood City. Cclif. A superb
new Ampex designed fr.r A-V needs crd bud~ets at the
low starting price of S395 yet wth the extrcordinary
high level of pcr.'ormance expected from Ampex. The
A112 offers tope position irdicctor, s'mpio two-speed
selection (3.75 and ,7.5 inches per scrcndl, and record-
ing volume indicator. The Am-ex A 122 cc'ds stereophonic
sound at $449.50.
Ampro Audio-Visual Division cf SVE Inc., 1345 Diversey
Pkwy., Chicago 14, III. Cooths R-n4, 115, 116. The
Ampro Classic two-speed tope recorder is designed and
built for institutionol use. Sturd/ scuff-procf cose end
shock-absorbing rubber bum.pcr guards for dependable
service under hard usa-'e. Piano-key controls, automat'c
shut-off, record safety tab, automatic selection ind cotor,
two speeds. $257.50.
Animated Equipment Corp., 38 Hudson Street, New Rochelio,
Y. Y. A 4-page folder is available describing equipment
on which filmograph as well rs conventional animation
can be produced, including 3-D work using as much cs.
six planes.
Art Council Aids, Box 641, Beverly Hills, Col'f. Recently r:-
leased kodachrome slide sets include "Arts of V.elcnes'a"
(excluding New Guinea), 31 slides $21; "Arts of New
Guinea," 34 slides, $23; "Arts cf Polynesa," 25 slides,
$17; and "Asian Shadow Theatre Puppets," 28 slides,
$19. Mr. Ralph C. Altman edited these s^res end wotc
the accompanying commentcrics and bibHogrophics. The
three Oceonic series illustrate and exolain the s gnifconce
of such primitive art forms cs masks, figure sculpture,
shields, utensils, drums, paint'ngs, textiles, jewelry, and
other artifacts, and include mop slides of ti~.e crecs in-
volved.
Association Films Inc., 347 Mcdiscn Ave., Nc.v York 17, N. Y.
A new catalog of "Selected Mot'cn Pictures" will be
avoiloble in early fall — free. Special brochures describing
new films of interest to specific school or chirch croups
ore also available free on request. Thesis In'-k'rl-^ "Pro-
gram Planners" Guide to Free InfcrmaticncI Film.s for
Community Organizations," "tducators' Free Filrrs Sup-
plement," "Free Films for Gr?de School Teachers," "Cat-
alog of Walt Disney Movie Classics."
Audio Devices Inc., 444 Mcdiscn Ave., New York 22, N. Y.
Master Audiotape for magneto recerd'ng reduces loyer-
to-loyer print-through to a slight frccticn ef that which
characterizes conventional tape of standard thickness-
The reduction is measured at 8db. Pcrfculorly suitoblc
for permanent recordings, It is cicimed that it would take
more than 1 00 years for Master Aud'otope to reach the
print-through level that stcndord tape reaches in one
week. Master Audiotape, along with other Audiotapes,
is now being mode available on C-s'ot reels thet pfavide
for quick attachment of tape to reel simply by slipping
the tope end into a curved rrcove in the hub.
New C-Slot
in reel
provides
easy, instant
threading
; -HIGH SPfliO
OPAQuV Df I INFASCOPf
340
EdScreen & AV Guide — July, 1 957
Froduct Review
Audio Master Corp., 17 E. ^5 St., Nsw York 17, N. Y. Booth
N-78. In addition to its usual line of 4-speed record
and transcription players, a complete line of tape re-
corders will be shown, all of European origin and all
being shown in this countr/ for the first time. Among
them is a tape recorder picy'ng up to 12 hours; a hi-fi
battery-operated machine with 7.5 inch tape speed; a
dictating machine with a play.ng time of one hour, using
standard reels; and the Seleclcphon with a 2-inch width
tope held in a cartridge and provid ng up to 12 hours re-
cording time. The Tefifon, en 8-hour player with pre-
recorded music, is a new end completely novel design,
along with a library of diversified sound books.
Audio Moster 4-Speed Record Player spcrts the newect in com-
pact, modern styling. Speaker is ccncealed when lid is ct-
tached.
Bailey Films Inc., 6509 DeLongpre Ave., Hollywccd 28, Col.
I Now available for rental or purchose ore two new series
of important films. "Understcrding Modern Art" is a
series of three half-reel color films produced by Wayne
Thiebaud. These three films, entitled "Cubism," "Im-
pressionism," and "Non-Objectise Art," present clear ex-
planations of the unique qualities of modern art styles.
"Child Arts and Nature" is the second series. Produced
by Frank Bach and James Schinellcr of the University of
Wisconsin, they indicate the significance of nature as o
source of inspiration for child art. These three half-reel
color films, entitled "Birds and Etching," "Insects crd
Painting," and "Weeds and Mosaics," contain mcny ex-
amples of children's interpretations.
Bausch and Lomb Optical Co., 635 St. Paul St., Rochester 2,
N. Y. Booth B-12. Exhibiting Balopticcn Projectors
showing slides, filmstrips and opcquc pictures and ob-
jects. Also micro-projectors and school microscopes.
Bell & Hcwell Co., 7117 McCormick Rd., Chicago 45, ill.
I New portable tape recorder, Mcdel 775, features duel
recording-indicator lamps and centrally located pushbut-
ton controls. A public-address switch setting converts the
Model 775 Tope Recorder doubles os P.A. system.
EdScreen & AV Guide — July, 1 957
to be used as on auxiliary amplifier and speaker system
for record players or small radios. Price $189. 50. The
Filmosound 302 magnetic- recording projector has been
equipped with a powerful 15-watt amplifier which meets
all SMPTE standards and provides a 50 per cent increase
in distortion-free output. Single case model $734, other
models available with 12" auxiliary and 25-watt power
speakers. The rock-mounted Model 787A tape recorder
affords up to two full hours on each side of the thin-
base dual tape. Designed to fit standard size mounting
rocks.
Berndt-Boch Inc., 961 N. Mansfield Ave., Hollywood 38, Cal.
The Auricon 16mm sound-on-film camera is being used
as a speech-training "mirror" by many organizations.
Public speaking students ore secretly photographed during
their initial presentations and later when some poise has
been achieved. Students progress faster when they can
see in live action their improvement to dote. Auricon
equipment is sold with a 30-day money-back guarantee.
Beseler Co., Charles, 219 So. 18th St., East Orange, N. J.
Booth M-65, 66. Exhibiting the Vy-Lyte and Vu-Graph
still picture projectors, prepared transparencies and "Do-
lt-Yourself Vugroph Materials." The company is spon-
soring a "Beseler Dream Darkroom" in a trailer touring
eastern states for two and three day stands in principal
cities.
Brandon Films Inc., 200 W. 57 St., New York 19, N.Y. Fea-
turing unusually outstanding American and foreign lan-
guage features and short subjects, the company is making
available on exclusive long-term lease the Louis de Roche-
mont production "Lost Boundaries" featuring Mel Ferrer.
Rurnng time 97 minutes. Lease $195. Teachers guide
available.
Cr=adcast!ng end Film Commission, National Council of
Churches, 220 Fifth Ave., New York 1, N. Y. Booths T-
145, 146. Three new 16mm sound films, each 28 'A
minutes, color ond black-and-white: "Broken Mask" —
which will be featured in the Sunday morning worship
service, "Youn-er Brother," the story of a Japanese con-
vert to CSristionity, and "Split-Level Family" dealing
with the piece cf Christian stewardship in a present-day
stcrdard cf living.
Career Monufccturing Co., 1235 Southeast Division, Portland
2, Oregon. Ccrrier atop station wagon accommodates
two men crd tr pcds, 22 sq. ft. of deck sfKice, complete
with access ladder. Sixteen rubber cushions carry evenly
distributed weight. Intended for commercial, press or
televison photographers.
CcH^cne Corp., 1041 N. Sycamore Ave., Hollywood 38. Booth
B-I4. Featuring the Califone Commander and Director
Ploybocks. The 40V-7 has a high-fidelity amplifier with
an output of 25 watts undistorted, 30-20,000 cycle re-
sponse, two heavy duty speakers, center-drive turntable
with speed range of I 6 to 84 rpm, Strobeselector control
for exact setting of four basic speeds, mike input.
$214.50. The Model 12V-7 has o 6-watt amplifier (un-
distcrted), frequency response of 50-15,000 cycles, 12-
inch "toeokcr, mike input, and other features similar to
the46v-7. $127.50.
Cemera Equipment Co. Inc.. 315 W. 43 St., New York 36.
New two-speed Stop-Motion CECO motor for Arriflex
16mm camera provides either Vz or Va second exposure,
built-in 1:1 Vecder frame counter, forward and reverse,
first American motor of this type. Also synchronous 24-
sneed motor for Cine Kodak KlOO camera. New Soft
Voltabloc Nickel-Ccdmium battery, hermetically sealed,
suitable for all types of motor-driven cameras. Authorized
repair service on Maurer equipment.
The Camera Mort Inc., 1845 Broadway, New York 23. Special
offerings of new and used equipment, including disc re-
corders, tape recorders, 16mm sound projectors, 16mm
ore projectors, spotlights, and other lighting equipment.
Cotoiog of Free Teaching Aids, Box 943, Riverside, Calif. Over
4,000 free teaching aids which moy be retained by the
teacher. Items are arranged under subject headings and
extensive cross-referencing is used throughout. Annota-
tion indicates the minimum grade reading level. $1.50.
Cothedral Films Inc., 140 N. Hollywood Way, Burbank, Calif.
Booth F-32. Religious films. "Life of Christ series,
16mm, 12 episodes in black-and-white and color. "Story
of Jesus," 24 frame, color, soundslide films with dual
purpose 'records — one side for children's services and
one side for adult presentations. Also showing the other
Cathedral Bible Story films and soundstrips.
Churchill-Wexler Film Productions, 801 N. Seword St. Los
Angeles 38, Calif. Films for elementary science. Woys
341
Product Review
to Find Out" 10-minutes, block-and-white or color, cor-
relates with the Health Elementary Science Textbook
Series by H. & N. Schneider. In it a young child expe-
riences the wet world about him. He can see the clouds,
smell the damp leoves, hear the raindrops, feel the wet-
ness and even taste the rain. In his home he explores the
world that is revealed through size and shape, rough,
smooth, loud and soft. $50 end $100.
Jack C. Coffey Co., 710 Seventeenth St., North Chicago, III.
Booth F36. Filmstrip library plan filing systems for film-
strips, disc records, 2x2 slides, sound slidefilms and rec-
ords, stereo slides, mobile projector stands for the class-
room and school building, mobile projector cabinet-stands,
plastic filmstrip cans, filmstrip fibre mailing cases, fixed-
focus glass-aluminum slide binders, filmstrip wall and
table files for open display of filmstrips, Wheelit projector
tables for moving equipment up or down stairs, album
record racks.
Mobile
Wheelit
prejectcr
table is
storage for
records
and film
Coronet Films, Chicago 1, III. Booth G39. During the next
twelve month period. Coronet Films will release more than
65 teaching films for classroom use. These new releases
will bring to 720 the number of films initiated, written,
filmed, and edited by the Coronet Films production staff
for the school curriculum. The new releases continue to
exemplify Coronet's pioneering efforts in the field of color,
for all but a few films are currently ovailoble in either
color or black-and-white. A full color booklet in this is-
sue of Educational Screen and Audio-Visuol Guide tells
the complete Coronet color story with concrete examples
of the superiority of educational films in color. Almost
two decades of producing films in color has served to
anticipate the tremendous trend to color now being expe-
rienced in thousands of classrooms throughout the coun-
try.
As further evidence of leadership. Coronet has released
the first film in its series of projected "educational spec-
taculars" — "The French Revolution." This and the sub-
sequent films in the series are characterized by their
large scole production, dramatic elements, and exciting
appeal. They will add a new dimension to the teaching
film and set a high standard for educational film produc-
tion everywhere.
Scene from Coronet film "The French Revolution"
Geo. W. Colburn Laboratory Inc., 164 N. Wocker Drive., Chi-
cago 6, III. Booth E-30. Complete services to producers
of 16mm motion pictures, 35mm slide films and slides —
including research and script, photography on location or
in studio, processing, edge-numbered work prints, sound
recording and re-recording, editing and matching, titling
and animation, release printing, mogno-striping, slide film
animation, slide duplicoting, Vocuumoting.
Compco Corp., 2277 W. St. Paul Ave., Chicago 47. Booth R-
119. Exclusive Compco reel with patented "Compco Clip"
permits threading instantly and surely even in the dork.
Holds film firmly yet releases easily when unreeling.
Available on all 8mm and 16mm sizes up to 600 feet.
Concord Record Corp., 519 S. Fifth Ave., Mount Vernon, N. Y.
"Do-lt-Yourself H.M.S. Pinafore." Along with a 12" LP
recording of orchestral accompaniment to the best-known
airs from the work, o booklet containing words and music
is supplied for individuols or classes to sing along. Com-
plete $3.98 — additional booklets $1 each. "Pinafore"
is soon to be followed by o do-it-yourself version of the
"Mikado."
Concord Record 3007, "American Anthology," is devoted
to the life and times of America — in all forms and from
oil sources. It features American orchestral music from
Fry to MacDowell. $3.98.
Contemporary Films Inc., 13 E. 37 St., New York 16. Herman
Melville's "Moby Dick," beautifully read by Thomas
Mitchell, and illustrated with drawings, integrated with
special music to recreate the novel in a new motion pic-
ture ort form. In color, 30 minutes $250. Rental $25.
Co-Operative League of the U.S.A., 343 S. Dearborn St., Chi-
cago 4, III., specialize in films dealing with the co-opera-
tive movement and philosophy, in this country and abroad,
sold to university extension division and other rental li-
braries, or rented through regional and state co-op center
librories. Free catalog.
Cousino, Inc., 2107 Ashland Ave., Toledo, Ohio hove expanded
their line of continuous, self- rewinding recording tape
cortridges with o unit offering a whole hour's playing
time. A new cortridge player, with de-luxe built-in pre-
amplifier, is fitted with a tri-purpose magnetic head to
play either monaural or stereo topes through any stand-
ard amplifier-speaker. The cartridge, originally designed
as a straight message repeater, is being put to work in all
kinds of electronic trigger situations. Early application to
automatic filmstrip and 2x2 slide projectors is certain.
Various accessories, including splicing tape and splicers,
are offered in the Cousino line.
Cousino
recorder
with
self-rewinding
tope cartridge
j:a^y«'iHft»;: •■'
Product Review
George F. Cram Co. Inc., 730 E. Woshington St., Indianapolis
17. The newest development in world map projection,
measuring 64-inches wide, the armadillo projection shows
all of the continental oreos unbroken, with a minimum of
distortion. Makes it easier for the student to visualize
how the map is taken from the globe. Latitude and longi-
tude are clearly shown and directions indicated. Large,
bold-face type and heavy boundary lines make the map
eosily read at classroom distances. Also available in 64-
inch projection is a United States map and companion
globes in 1 2- inch and 1 6- inch sizes with colors and
physical and political features made to correlate exactly.
Curriculum Materials Corp., I 7 E. 48th St., New York. Booth
IS- 137. Four new integrated sets of full-color filmstrips
ore being added this summer to the famous Curriculum
Library which already numbers approximately 600 lesson
filmstrips. The new titles include Stories for Beginners,
Canodo, Mexico, and Africa. A new Comprehensive Read-
ing Lesson series, recently completed, is high on the list
of new materials purchased from instructional funds by
leading school systems. The entire Curriculum Library,
comprising 160 units in 44 subject areas, is now owned
and distributed by a new company heeded by Herschel
Smith, Memphis, Tenn. Other officer-owners are Herbert
Elkins, Tujunga, Cal.; E. E. "Jack" Carter, Raleigh, N.
Car.; and Carl J. Kunz, Philadelphia, Penn.
Cushman Cr Denison Mfg. Co., 625 Eighth Ave., New York I 8,
N. Y. "Teachers Pet" Flo-Master Felt Tip Pen. Teachers
who use this all-purpose felt-tipped pen for visual aid
and drawing projects often wonder how they ever got
olong without it. It's a universal writing tool for paper,
wood, glass, metal, cloth, rubber, and even plastics. From
$3.
Sage Television Division, Thompson Products Inc., Michigan
City, Indiana. Dage TV Camera Model 60 can be oper-
ated by anyone — has unlimited educational possibilities
in high schools, colleges, and universities all over the
U.S.A. Doge closed-circuit TV has demonstrated its abil-
ity to solve o staggering arroy of educational problems.
Sa-Lite Screen Company, Inc., 271 1-23 N. Pulaski Rood, Chi-
cago 39, 111. Booths P-106, 107, 108. "Silver King"
screen is completely new, from fabric to housing. It is
meeting special favor in schools and institutions where
rooms cannot be completely darkened. The new metallic-
surfaced fabric has greatly improved flame and fungus
resistance, and provides exceptionally sharp and true
color rendition, fslew octagonal cose, in silver grey hom-
merloid finish with maroon-colored fittings, has a new
tensioning device which, simply by pressing the hondle
downward, stretches the fabric to a flat, wrinkle-free
surface. The automatic pushbutton set-up of the Chal-
lenger model has been retained in the Silver King.
Pot Dowling Pictures, 1056 S. Robertson Blvd., Los Angeles 35,
Calif. These Elementary Science films hove earned wide
popularity all over the United States. New titles Include
"Microscopic Wonders in Water," "Animal Life at Low
Tide," "Aquarium Wonderland."
"Silver King"
metallic
surfaced
screen is
completely
new from
fabric to
housing
Dryden Press, 31 W. 54 St., New York 19. "The Audio-Visual
Equipment Manual" by Dr. James D. Finn Is a comprehen-
sive how-to manual of operating and maintenance in-
structions for all major types and models of audio-visual
equipment. Available August 1st, the monuol, printed in
two colors and tab- indexed for quick reference to specific
models, contains 386 pages of step-by-step instructions
for the use and maintenance of projectors, record players,
tape recorders, and other audio-visual devices now in gen-
eral use. Its oversize pages ^8Va x II inches) contain
nearly 1,400 illustrative photographs, line drawings, and
cartoons. Its list price will be $9.50.
DuKone Corp., St. Charles, III. Booth L-62. Presenting student
participation films — soundslide films with record provid-
ing instructions for student activities during an entire
class period. Six titles now available include "The Dutch
Battle with the Sea," "The Netherlands: Land & Water-
ways," "Belgium: Land and People," "Belgium: Town
and Industries — Lower Rhine & Upper Rhine."
DuKone's new
Flip-Top
sound
slidefilm
projector
provides
person-to
person AV
selling
E. I. duPont de Nemours tx Co. Inc., Fabrics Division, Wilming-
ton 98, Del. Booths F-141, 142. From complete blackout
for opaque projector use to controlled sunlight for regular
class activities, Tontine opaque drapes provide perma-
nently flome-resistont darkening. Tontirie washable drap-
ery material is lightweight and pliable. Tontine washable
window shade cloth comes in 45 beautiful colors includ-
ing seven translucent "sky colors."
Eastman Kodak Co., Rochester 4, NY. Booths R-I17, 118;
S-132, 133. To keep attention from wandering, school
movie showings require the smoothest possible presenta-
tion. That's why it's so important that even on inexpe-
rienced person be able to set up a projector easily, that
the sound be true and resonant, that the picture be sharp
and sparkling even in a room light enough for note-
taking. With a Kodascope Pageant 1 6mm Sound Projec-
tor these things ore possible. The Pageant's easy-to-fol-
low film path is right on the projector. Exclusive Kodak
Super-40 Shutter puts 40 9o more light on the screen.
(See photo on next page)
Ednalite Optical Co. Inc., 200 N. Water St., Peekskill, N. Y.
The Ednalite Electric Projection Pointer is perfect for the
lecturer who requires a sharply defined contrasting arrow-
image to indicate clearly the specific point of discussion
at great projection distonces and with constant high-out-
put live voltage power. Made of precision, lightweight
metals, this instrument is perfectly hand-balanced with
feather-touch momentary switch. It operates on ordinary
house current. Complete with 15-feet of detachable line
cord $49.50.
Educational & Recreational Guides Inc., 10 Broinerd Rd., Sum-
mit, N. J. Course of Study in Photoplay Appreciation —
"Standards of Photoplay Appreciation" — is the title of
a new text by William Lewin and Alexander Frozier.
Chapters include such topics as Why Study Photoplay Ap-
preciation, Where Did the Movies Come From, Who
Mokes the Movies. $4.95.
EdScreen & AV Guide — July, 1 957
343
Froduct Review
Kodak 300
Projecl-or
introduces
"On-The-Top"
controls for
more
convenient
operation
Educational Developmental Labcratortes, 75 Prospect, Hunting-
ton, New York. Booths N-92, 93. Complete line of read-
ing improvement instruments includes the EDL Controlled
Reader, the new "Tach X" (replacing the "Timex"), the
Typing Reader, and the Prism Reader (a Controlled
Reader modified with Risley Prisms for near-point troin-
ing) .
Educational Electronics Inc., 6322 N. Clark St., Chicago, III.
Hobby kits for students and amateurs interested in ex-
perimenting with seven electronic circuits. Ports are coded
by number or by color in order to moke assembly of out-
fits extremely simple. Complicated sub-assemblies are
pre-soldered. Radio clips eliminate the need for solder-
ing on most kits. Kits graded in difficulty from junior
high level to basic college demonstration units.
Educational Screen & Audio-Visual Guide, 2000 Lincoln Pork
West, Chicago 14, III. Booth N-77. Combination of the
two oldest mogazines in the audio-visual field. Free
copies of this special Convention Issue. You ore cordially
invited to visit our exhibit and discuss our current innova-
tions — and look over some of the back issues that mark
important milestones in 35 years of audio-visual history.
Educators Frorjrcss Service, Randolph, Wisconsin. The 1957
Educators Gude to Free Taoes, Scripts, and Transcrip-
tions, cr th'rd annual ed'ticn, Ksts, classifies, and pro-
vides ccmp'e'o information m sources, availability, end
contents of 57 free tapes, 177 free scripts, and 96 free
transcription'-.. Included in the guide is on instructive or-
ticle on useful oudio experiences by Dr. Walter H. Wit-
tich.
"The E^'uc'tors Gude to Free Films" lists 3880 free films,
842 of wh'ch ere new in this 1957 or 17th annual edi-
tion. The in-reose In the number of free films available
is nerrly 600% in the past 17 years. The guide includes
en orticle by Dr. John Guy Folkes entitled "The Gifted
Student end Free Films."
E!cc:ro-Chcmical Products Corp., 60-E Franklin St., East
Orange, N. J. Non-toxic Ecco 1500 Anti-Static Film
Clecner cleans better, dries faster than carbon tet; cleans,
conditions, and lubricates film In one operation; non-
poisonous, non-flammable, stops dirt-attracting static,
fost-drying, keeps film pliable.
Electro-Voice, Buchanan, Mich., adds a new crystal cardioid
micronhone to its line that is reported to give greatly im-
proved results especially in over- reverberant rooms. Price
$49.50. Offer excellent new free booklet "The ABC's of
Microphones".
Encyclopaedia Britannico Films, Wilmette, Illinois. New com-
plete year's course in introductory physics, in color or
black-and-white, developed by one of America's most
distinguished teachers of physics. Dr. Harvey E. White,
Vice-Chairman of the Department of Physics, University
of California. The course has been developed by Dr.
White and is planned to fit the daily class schedule,
qualifying students for full academic credit. Each lesson
runs about a half hour. The series includes 162 lecture
and laboratory sessions in 1 6mm sound motion pictures.
Films include: introduction, 4 periods; mechanics, 44
periods; properties of matter, 1 5; heat, 1 5; sound, 1 1 ;
specici lessons on slide rule, algebra, trigonometry, 3 pe-
riods; light (optics I, 18; electricity and magnetism, 24;
otomx physics, 9; electronics, 8; quantum optics, 4;
nuclear physics, 7.
Enrichment Teaching Material, 246 Fifth Ave., New York 1,
N. Y. Enrichment Records dramatize 24 favorite Land-
mark Books with authentic voices, music, and sound ef-
fects. Lotest releases include Ben Fronklin of Old Philo-
delphio, Lincoln and Douglas; and The Panama Canal
and Robert Fulton and the Steamboat. These ore non-
breakoble 33 V3 rpm records of 1 5-minute duration. Rec-
ords cost $3.95 each, containing two dramatizations each.
Enrichment Filmstrips are correlated but not synchronized
with Enrichment Records. Each filmstrip portrays the his-
torical background of the event being depicted. Each film-
strip is obout 45 frames each, in color and costs $6.50 or
$35 in sets of six.
Excelsior Fibre Ccse Co. Inc., 1 36 W. 14 St., New York 11,
N. Y. Presenting film shipping coses, tape mailers, record
mailers, end salon print mailers built to lost and priced
right.
Eye Gate House Inc., 146-01 Archer Ave., Jamoica 35, N. Y.
Booth F-35. Over 250 new educational and religious
filmstrips are in production for release during the next 12
months. Eye Gate has purchased new quarters with five
times greater space in order to house expanded produc-
tion and increased service area. Among the new produc-
tions are 90 filmstrips on arithmetic produced in collabo-
ration with D. C. Heath to correlote with "Learning to
Use Arithmetic"; 45 filmstrips for the Catholic Church;
32 sound filmstrips for Prctestcnt Churches; and 90
filmstrips for distribution to members of the Eyo Gate
Filmstrip Club Plon.
Family Films, 5823 Santa M.onico Di\d., Holiywocd 38, Calif.
Booths P-104, 105. Motion pictures for church end ed-
ucational use. New cdd'ticrs to Living Pcrables series
thot present Biblcal pcrables in rslcfcnship to present-
day livinr. A whole new series, in color ard blcck-crd-
white, on the Book of Actr, witii epproocii in terms of
areas of Christian principle end bcsc tecc'iings of the
Early Church, rcther then the purely bio^rophxal. These
films ore produced in the compcny's cwn studo where
three leed ng TV series — Lutheran, Methcd st, end
Southern Baptist — end other prcducticns for other de-
nominations cr2 also being mcdo.
Fibertbilt Sample Cose Co. Inc., 40 W 17 St., New York H,
N. Y. Fiberbilt Shipping Cescs crs now being supplied
with new, improved parcel post siiipping cards that as-
sure prompt crrival ct destnrticn. Ecch ccse is supplied
with two cords at ro ecd'lionol cho'ge. Approved by
the United States Post Office, the caid provic'es a sepa-
rate line for the zone number end is designed to permit
easier addressing and mere prcminerce to the ncme of
the consignee, thus reducng the pcssbil'(y of error in
handling. The cord is held securely in the steel card-
holder with locking c'evice end. when propcriy addressed,
assures safe and accurate delivery to its merited desti-
nation.
Fiberbilt
shows new U. S.
Post Office
approved
shipping cord
that assures
safe and
accurate delivery
Filmock, 1327 S. Wabash Ave., Chicago 5, III. "Stop-motion"
filmogrophic production puts still material on sound mo-
tion picture film. The novel technique produces simulated
motion effects amounting to a limited form of animation
flIUUUUk es5V16W
at a cost only slightly higher than that of o convenfoncl
filmstrio. Assures absolute synchronism of sound or.d pic-
ture end permits the inclusion of live cction films and
lip-syrch dalog. Filmack's well known 35mm and 16mm
title services have been expended into a fully equipped
production studio set up to imoart professional f n sh to
schcol-mcde, chiTch-mcde and industry-made flms, os
well cs to turn out criginci film prcducticrs of all kinds.
Film Assjciafcs cf Cclirornic, 10521 Scnta Vcnica Blvd., Los
Angeles 25. Lducational film productions on a variety of
important educational topics. A late l£mm release in
color or hlock-f-nd-white is •'ho 1 Va reel primary film
"People Who Work at Night."
Florman & Babb, 68 W. 45 St., New Yor'-, 3C. F & D Split
Reels prov de a simple mecns of projecting, edit'rg, syn-
chronizing, clccning, and inspecting film on rores w'th-
out rewinding by simply slipping them into the spec'ol
reels. 4C0-foct 16mm size $4.50. Other sizes available.
Also featuring recording tape and special new film cement
for all films.
F & B Film Hcpiir
& Splicing Block
enables you to
sove your f-orn,
badly domafcd,
gouged slidefilms
and movie films.
[Focus Films Co., 1385 Westwood Blvd., Los Angeles 24. Inter-
esting and enlightening films for the use of students of
the French language. A recent release is "Visaces c'e la
Ville Lumiere," film number four of the Accent Aigu
Conversational Film Series.
'^Forse Monufocturing Co., 2349 Sullivan Ave., St. Louis 7.
Forse darkening shades and draperies are made of finest
fobrics, custom-made in any size, complete, reedy for in-
stallation, guaranteed for ten years, decorative colors.
Garrard Soles Corp., 80 Shore Road, Port Washington, N. Y.
S. G. Brown headphones. Type K, provide what are actu-
ally two miniature hi-fi loudspeakers, designed 'o ripro-
duce the full orchestral range of 50 to 10,0C0 cycles.
They ore complete with rubber ear cushions and a flex-
ible six-foot, one-piece connecting cord. The units h^ve
moving coil type motor assemblies, Bacelized conical d a-
phragm, flux density of 6,000 lines, impedcnces of 62,
600, and 18,000 ohms. Available with monaural/bn-
aural wiring, headbands and receiver cases cf highly
polished dural. $28.95 to $36.50.
The Model T Mk II 4-speed manual record plcycr fea-
tures unusual operating simplicity and durability, con^-
bined with compact size, and was developed specifically
for hi-fi systems. Features 4-pole shaded indurtm
surge motor and belt-free true-turret drive at $32.50
less cartridge. Furnished with UL-approved wiring; both
electric cord and pickup cable are ready for plug-in.
Starts automatically and shuts off automatically at the
end of the record.
Genorco, Inc., 9704 Sutphin Blvd., Jamaica 35, N. Y. Booth
B-IO. Premiere showing of the new Genarco 3000 watt
slide projector Model SM-2. Electric slide changer ac-
commodates 70 standard 3'/4"x4" slides, push button re-
mote controlled. Coaling on this most powerful of all
slide projectors is so efficient that a slide can be kept in
place for hours without heating. Wide angle lens for
rear projection and long focal length lenses available.
Slide changes in less than a half-second.
General Precision Laboratory Inc., 63 Bedford Road, Pieasort-
ville, N. Y. Portable TV Projection System and Remote-
Controlled Camera Turret. The Model PB-61 lA incorno-
rates a newly designed optical system which provides
clear, sharp picture detail and increases light output.
TV pictures from six to sixteen feet wide, or larger. S'm-
plified operation for educational use. The 3-lens turret
for industrial TV cameras changes lenses by remote ccr-
trol in one-half second. The turret accommodates stcnd-
ord 16mm "C" lens mount lenses of practically cny fecal
length and combination.
Gerercl
Precision
t'3levision
projection
system
inccrporctes
newly designed
optical system
which greatly
increases light
output over
earlier disicns.
C.-L-bcr Prodi'cfs Ccriporty, 223 Albicn St.. Toledo 6, Ohio.
Two new fold ng projecticn sicnds crd cne ncnfoiding
mcdol have been added to the Wheelit Ire during the
pest year. Larre 12-irc!i bcll-becring wheels with ssml-
pncumatic tires end 4-inch swi\el ccstcrs make it possible
to trcnsocrt as mucii cs 300 lbs. with ecsc. The foldng
models fold to a compactness cf 14-nchcs . . . even the
Iwo-shelf model. The shelves are cf thick sound-absorbing
piy-ood covered with scuff-rcs-stcnt Formco. A non-
fold'ng model of chrome tubng hcs two 19 '/jv?. 1 -inch
Formico-covcrcd plywood platforms. The top platform is
41 inches high or.d the lower one 14-inehes high. Fold-
ing, balance, star orcrctien, end ecse cf mcneuverabil-
iiy ere claimed by the manufacturer to be outstanding
features of oil Wheelit models.
Ncn-Folding
Wheelit adds
safety te the
transport of
AV equipmcr.:
(See photo in next column)
Hcrwcid Co., 1210 Chicaco Ave, Evcns'cn, lilnos. The new
Movie-mite "Supreme" 16mm sound motion picture pro-
jector weighs only 27 '/2 lbs., a cemoictc answer to every
classroom need. "Splicc-0-Fiim" rffcrc's the school film
center the sure safety of the prcfcssenci hot splice at
reasonable cost. lnspcct-0-Fiim M.cdcl R provides ou-
matic, electrically ccntrolled film inspcrfcr. Admotic
projcctcr gives ccntinuous slic'c shews. The Moviescope
with precis en Cermcn mechanism views ICmm films in
m.otien. HorwclJ storc^c cabinets offer bccuty, sofefy,
canvcncncc.
Hcicsnicomp Nolcn Pictures, 538 Glen Ardcn Drive, Pitts-
burgh 8, Pa. Pioneer producers of outstandingly beautiful
nature films, especially b rds. Eastern representative:
Albtrtccn Distributing Co., 1 105 Park Ave., New York 28.
EdScreen & AV Guide — July, 1 957
345
Hi Worth Pictures, Box 6, Altadena, Calif. Thirty-five photo-
graphic study prints of Canada, giving a coast-to-coast
overview. Fishing, farming, forests, wildlife, a provincial
capitol, the Dominion copitol, cities, and tronsportotion.
8x10 mounted, $38.50, unmounted, $24.50; 11x14
mounted, $66.50, unmounted, $49; 15x20, mounted,
$117.25, unmounted, $91.
Household Finance Corp., Prudential Plaza, Chicago 1, III.
"Your Money's Worth in Shopping," a new color filmstrip
lecture just released by the HFC Money Management In-
stitute illustrates ways to make personal and family
goals come true through mastery of good shopping tech-
niques. Available on free loon.
Hunter Douglas Aluminum Division, Bridgeport Brass Co., 405
Lexington Ave., New York 17, N. Y. Booth B-16. Flex-
alum audio-visual blinds turn a sunny classroom into a
darkened auditorium instantly. Both old and new class-
room may be equipped for modern audio-visual training
at a cost well within school budgets. The new Flexalum
audio-visual blind permits the most precise adjustments
for any desired light condition — from bright daylight to
darkness for opaque projection. Original cost is com-
petitive with less versatile window treatments. Special
design of overlapping slats for maximum dorkness when
needed.
International Film Bureau Inc., 57 E. Jackson Blvd., Chicago
4, III. Booth E-27. Home of outstanding educational
films. Particularly noteworthy series on psychology and
guidance includes late release "Anger at Work," 21
minutes, $125. Explains anger as one of the mental
mechanisms of man's personality, his displacement of
anger onto other men and how this impairs his efficiency
in everyday living.
Jam Handy Organization, 2821 E. Grand Blvd., Detroit II,
Mich. Booth R-lIl. More than 700 class-tested film-
strips in 15 curriculum areas. The 1957-58 film-
strip catalog will be introduced, and new productions
scheduled for release during the 1957-58 school year
will be available for demonstration.
Johns-Monville, Von Cleef Bros., Inc., Division, 7800 Wood-
lawn Ave., Chicago 19, onnounce their Dutch Brand
vinyl plastic tape in seven colors and three widths. The
colors — red, yellow, green, blue, gold, silver, white and
block — sell for 20 cents per half-inch roll, 25c per %"
roll, and 50c per 1 Vi" roll. These colors are especially
useful in making color-keyed line charts. Block electronic
tape remains a basic item in the line.
Kalort Co. Inc., Ploinville, Conn. Booths H-43, 44, 45. The
Craig Projector-Editor with its brilliant 3 'A x4 'A -inch
screen, Master Splicer, 400-foot capacity rewinds, frame
marker, and focusing and framing adjustments is just
right for editing as the pro's do it whether the film is
8mm or 16mm, color or black-and-white, sound or silent.
Hooded screen permits comfortable viewing in a lighted
room. Straight through threading. $79.50.
Keystone View Co., Meadville, Pa. Keystone Tochistoscopic
Training enables thousands of schools to teach more
with less effort. Gains of remedial reading classes using
the Keystone equipment and materials hove been as high
as 75%. Traning also helpful for typewriting, short-
hand, bookkeeping, clerical training, music, and arith-
metic.
Kimberley-Clark Corp., Public Relations Dept., Neenah, Wis-
consin. "The Woodlands Story" is o 25-minute film
available on free loan. Produced and narrated by John
Ott, well known nature photographer, it includes time-
lapse sequences of pine seedling growth. Scenes of the
selection and cutting of trees are included as well as pulp
wood handling, transporting the wood to the poper mills,
and reforestation and forest manogement activities.
LaBalle Soles Corp., 510 S. Worthington, Oconomowoc, Wise.
Booths P-102, 103. New, integrated one-unit slide projec-
tor and tape recorder combination, the "Maestro 11" con-
sists of vertically mounted, 2-speed, twin-track recorder
mechanism and control panel coupled with a rapid-auto-
matic, high-capacity, 500-watt, 2x2 slide projector. One
track carries the sound, the other the nonaudible tripping
signals. The magazine will carry up to 1 50 slides on a
single load. Automatic projection gives a full hour slide
program without interruption. Slide change can be set
so rapidly that there is actually a simulation of motion.
The recorder section can be used as any standard tope
recorder, while the projector con also be operated sep-
arately.
(See photo in next column)
"Maestro 11"
the one-unit
slide-projector
and
tape-recorder
combination for
the ultimate in
AV entertain-
ment
Levelor Lorentzen Inc., Audio-Visual Dept., 720 Monroe St.,
Hoboken, N. J. Educotional effect and utility of the les-
son ore heightened by proper control of the illumination
level in the classroom. The Levelor A-V Venetian Blind
adjusts for every degree of darkness desired — in a matter
of seconds — by means of adjustable slots.
Lightmaster Screen Co., 12270 Montague St., Pacoima, Calif.
A special, sinusoidal rib surface accounts for the "Light-
master" screen's greater brilliance and vertical os well as
side-angle reflectance. Dealers and users attest the effi-
ciency of the screen in undorkened rooms, when correctly
placed to take full advantage of its exceptional side-
ongle brilliance. Special positioning hooks are built in to
permit tilting ond hanging against wall, over mop or
chalkboard mounting. Weighs only 10 pounds.
Monhatton Color Laboratory, 254 W. 54 St., New York 36.
Color filmstrip service for educational producers. Han-
dling every size order and providing all kinds of services
related to color processing.
Meyercord Co., 5323 W. Lake St., Chicago 44, III. Decals for
film contoiner and reel identification. The latest job as-
signed to versatile decals is that of uniformly identifying
motion picture film containers. First suggested to the Los
Angeles County School System only a few months ago,
initial tests were so successful that special decals were
ordered in quantity. Other school systems hove been
quick to take up this new film-con identification, al-
though the idea is not limited to schools. The decals
may be serially numbered in manufacture if desired.
They are available for identification of the lending li-
brary as well OS providing open oreos for stenciling,
stamping, or typing the title and numerical information.
(See photo on next page)
Miles Reproducer Co. Inc., 812 Broadway, New York 3, N. Y.
Self-Powered Briefcase Conference Recorder. On-the-spot
recordings may be mode in or out of closed briefcase.
Unit is self-powered: has no wires, warmup period, or
exposed microphone. Operates from self-contained stand-
ard dry batteries, recording continuous up to four hours
on each side of a nonflammable safety-film belt cost-
ing 3c per hour. Recordings are permanent, nonmagnetic,
nonerasable. Easy to file or moil.
Miller Manufacturing Co., 3310 E. Roxboro Rd., N.E., Atlanta
5, Go. Booth C-15. The Miller Self-Adjusting Projection
Table adjusts to the unevenness of any floor. Easy, effi-
cient method of transporting projection and recording
equipment and of showing materials at the projection or
recording site. Built-in electrical outlets and extension
cord. Locking casters. $44.95 to $59.95. A new "Miller
Special" table is to be introduced at this NAVA show.
Mohawk Business Machines Corp., 944 Halsey St., Brooklyn
33, N. Y. The 1957 Model Midgetape 44 is a battery-
operated, pocket-sized tape recorder weighing under three
pounds. It has a boll-beoring motor, new clutch assem-
bly, anti-tope bunching feature, shield and other internal
346
EdScreen & AV Guide — July, 1 957
Product Review
improvements. Uses any kind of microphone end ploys
bock through earphones or other available playback me-
dium. Tape cartridges play I-l Vi hours. Uses two self-
contained batteries. With batteries, lapel microphone,
single earphone, ond I -hour tape cortridge $249.50.
Smarf, practical
decais for film
container and
reel identifi-
cation, provide
uniformity in
labeling
Neumade Products Corp., 250 W. 57 St., New York 19, N. Y.
Booth T-147. Neumade Shepord Electronic Splicer han-
dles Cronar, triacetate and magnetic films; Cinemascope
I and standard perforations; 35mm, 16mm, and 8mm film
sizes. Provides permanent welds using no cement. Extra
narrow overlap of .03 Inches. Fast. Easy to operate. Fin-
ished with on attractive lifetime baked enamel housmg.
Overall size 1 5x1 5x1 1 -inches. Weighs 25 pounds. Also
available for B&H pedestal splicer. Renovex nontoxic
film cleaner and conditioner completes the new orroy of
film handling equipment in display, including film racks,
cabinets, power rewinds and cleaners.
uclear Products Company, 10173 East Rush St El Monte,
Colifornia, Dept. 72. The new 3" STATICMASTER em-
bodies the latest scientific knowledge in the efficient
peace time use of radioactive isotopes which insures in-
stant removal of stotic electricity and static-attracted
dust and lint. Created by the well known industrial de-
t signer Henry Chapman Keck, os a pleasing companion to
the 1" STATICMASTER. New model priced at $9.95.
Royol blue. Sold by photographic dealers everywhere.
Write manufacturer for descriptive folder.
Park Films, 228 N. Almont Drive, Beverly Hills, Calif. Two
notable Burton Holmes travel films: "Austrio, a study
in courage and foith, 22-minutes, color $190, black-and-
white $95, secondary level; "Coastal Brazil," 1 1 minutes,
color $100, black-and-white $50, elementary level.
Peerless Film Processing Corp., 165 W. 46 St., New York 36.
Scratches on film are havens for dirt, and refract light.
On the screen, they mar the picture, irritate audiences
and distroct attention from the message or story. On the
sound track they produce offensive crackling. Fortu-
nately, through Peerless processing, scratches can almost
always be removed — without loss of light, density, color
quality, sound quality, or sharpness.
Pentron Corp., 777 S. Tripp Ave., Chicago 24 III. Booth
S-128. The new "Tope Teacher" is port of o new line
of integrated tape components for custom installation
now being offered for those school and church insti-
tutions that give serious attention to their audio facili-
ties. The line includes a choice of three tape transport
FHVrppn & AV Guide — Julv, 1 957
mechanisms, three preomplifi
phone mixer. Ten possible
aural and stereophonic, and
gered heads. At the other
line is the Century Model N
(for the stereophonic model)
to I 1,000 cps, 6" round PM
tomatic braking, neon level i
two outputs. New "Pentope
conversion kits.
ers ond a 4-chonnel micro-
combinations include mon-
in-line (stocked! or stag-
end of Pentron's extensive
L-1 which, despite $139.45
price, offords two-speed, 40
extended range speaker, ou-
ndicotor, and two input and
recorded tapes and stereo
New Pentron High-Fidelity Tope Recorder
Polocoot, Incoporated, 9750 Conklin Road, Blue Ash, Ohio.
Booth T-144. New "Lenscreen" materials for projection
in normally lighted, or even brightly illuminated rooms.
Advertisers use it to project into daylight windows,
schools will find it applicable to all situations where
lights cannot be effectively dimmed. $64.50 f.o.b. Cin-
cinnati.
Polaroid Corp., Combridge 39, Mass. Booth R-112, 113.
Quick, easy way to make slides. Complete system in-
cludes the standard Polaroid Land Camera, special black-
ond-white films, mounts, hardener, and projector — plus a
versatile Copymaker that lets you make slides from any
text material, existing photographs, charts, graphs, titles,
or what have you. Choice of two sizes of film — 2V4x2'/4
or 31/4x4. Brilliant, grainless film quality for 12-foot
wide pictures with no loss in detail. Fast ASA speed of
1000. Slides cost about one-third of other methods.
Snap a picture and project it on the screen in a couple of
minutes, with the new Polaroid Land Transparency System.
Uses new 1000-speed Polaroid Land Projection film, fastest
in the world. User con hove finif;hed, mounted slides at a
fraction of the cost of black and white slides.
Portafilms, Orchard Lake, Michigan. "Helping Johnny Re-
member," a 16mm sound-color film to show children how
they con learn to be considerate of others; for lower ele-
mentary and primary children.
347
MM
Projcet.'on Cptics Compcny, Inc., 330 Lyall Avenu3, Rochester,
New >ork. Booth N88-89. New ond improved TRANS-
PAQUE MARK II Cpcque ond Ovcrhecd Projectors.
1 6nnm Ancmcrphic Lerses. Speed f/3 16%" diam.l
Will accept 10"xlO" tronsporency or ll"xli" oooque
for projection. Ropidy int.:rchan:;ccblo from cnc to the
other.
Pyramid Enterprises, 3815 Trimble Rood, Nrshvillc, Tcr.n.
The Reflectogroph Tape Recorder hos three motors, two
to three recording heads, interlocked m'cro-switch con-
trols, precison-made mechcni;m reducing wow end flut-
ter content, continuously vcricblc speed central from 3.75
to 8.5 inches per second while operating cr stat'onery,
permitting recording or playback where sup:;ly voltage is
below normal. Employs flywheel drive. Inching ccntrol.
Complete electrical interlock all controls. Servc-ooerated
brakes. This unit is pcrtculoriy useful for prcfessloncl
recordist and those specializing in the scientific investi-
gation of sound phenomena.
Radiant Lamp Corp., 300 Jeliff Ave., Newark 8, N. J. Booth
N76. Radiant Projection and Exciter Lamps include the
new 500-watt T- 1 0 single contact projection lamp, code
EDK, which is used in the Viewlex "Powermatic" projec-
tor, Mansfield "Holiday" projector, and the letter's "Hi-
Fi" and "500" models. Also the new 300-watt TIO
single contact projection lamp, code CYC, which is used
in the new Eastman Kodok "300" projector.
Rcdiant Manufacturing Corp., 2627 W. Roosevelt Rd., Chi-
cago 8, 111. Among Radiant's several important innova-
tions is a novel "Du-AII" classroom screen which features
a fine aluminized projection screen on one side and o
flonnel-boord on the other. It is possible to switch in-
stantly from one surface to the other, thereby combining
projected and nonprojected olds with maximum teaching
results.
leview
Highly reflective DU-ALL screen surface provides bright,
sharply detailed slide or film projection in semi-darkened
rooms, permitting note-taking by the students while Dr.
Rakove maintains normal supervision.
Smith System, 212 Ontario St., SE, Minneapolis 14, Minn.
Booth No. C-19. Portable Shado-Screen. A unit especial-
ly adaptable to classrooms with flexible seating arrange-
ments. Screen size 48x48-inches. Shadow frame tele-
scopes to 4-feet high x 6-feet wide x 3-feet deep.
Light-proof canvas is durable, fast-color. Shipped knock-
down, the unit weighs 90 lbs. Assembled height 70-
inches, width at casters 24-inches, Icnrth 50-inches.
Sturdy tubular steel frame mounted on four 3 -Inch cast-
ers, two with side brakes. Reverse side of screen furnshed
in either cork or cholk board. Also showing safe-lock
combination portable cabinet and projectlo.n table end
mobile 3-in-l all-steel cobinet for tapes, strips, slides,
and films.
Cocic^y for French American Cultural Services c.id Educational
Aid, 972 Ffth Ave.', New York 21, N. Y. A new catalog
of audio-visual o'ds, listing subjects dealing with art
end architecture, crafts, entertainment, geography, history
and present-dcy ccndlticns, French lancuoge and litera-
ture, ceople of Frcnce, end science ere available. Mate-
rials include motion pictures, kcdcchrcme transparencies
and sound topis, bulletin board exhibits, filmstrlps, ond
other items.
Society for Vi:i:c! Edvc:it:rn Inc., 1345 DIvcrsev Parkway,
Chicoao 14. Booths R-114, 115, IIS. Filmstrlp-Projec-
tor PIcn availcb!c throrgh SVE cu^horlzed c'calers. With
each $200 order frr SVE filmstrlps or sllc'esets, you re-
ceive a $64.50 School Master "300" Projector free.
When the order for filmstrips exceeds $300, an $84.50
School Master "500" is included.
S.O.S. Cinema Supply Corp., 602 W. 52 St., New York 19.
Tel-Animastand, Tel-Anima?rint Hot Press Titling Mo-
chine, and Sosolvex Film C.'acitcr. I he Anim-istcnd is n
recently priced, self-centoincd cnimatlcn stand for TV
stations, producers, cr.d educational institutions. Optical
effects such rs cars, cngler, rooms, or quick closeups
are accomplished quckly c.-.d accurately. The Hot-Press
titler produces titcs. crcwis, flip ccrds, end other titling
effects utilizing ordinary prrtcrs' type ord colored foil.
Does cwcy with in^s crd work is ready to use immedi-
ately. Sesclvcx clecrer is safe, cnM-stolic, end contains
no carbon tetrachloride.
Spindler ond Saappc, 2201 Ce\Grly Blvd., Los Angeles 57,
Calif. Booth M-70. Added to a lor-.g list ef cngneering
contributions from this pioneer fVm, is a new "Dual .'^e-
lectroslide" projector occommodoting 96 slides (2x21.
Another model is just about completed to accommodate
100 slides (2'/4x2'/4) for either manual or remote con-
trol. A new ospheric condensing system materially in-
creases the brilliance of the projected image even to the
for corners of the screen. High speed lenses (f 2.5 and
f 2.) are available.
Standard Projector tr Equipment Co. Inc., 7106 Touhy Ave.,
Chicago 31, III. Booth F37-38. New Model 200 Film-
strip Viewer with increased picture magnification and
new Desk-type Automatic Viewer for 2x2 slides. Also
exhibited will be a complete line of seven models of film-
strip and ,sl de projectors, ranging from 150 to 1000
watt, and screens.
Radio-Mot Slide Co., Inc., 222 Oakridge Blvd., Daytona
Beach, Flo. For forty years the Radio-Mat slide hos been
a humble but very efficient servant for projecting an-
nouncements and information on the screen- Units may
be quickly inserted in the typewriter and then easily
mounted between slide covers for immediate projection.
Gaining popularity in the military, education, medical,
and religious fields. Make it yourself!
Rapid Film Technique, Inc., 3702 27th St., Long Island City
1, N. Y. "Ropidweld" scratch removal process salvages
valuable negatives and prolongs life of prints.
Roven Electronic Manufacturing Co., Radionic Division, 3215
W. North Ave., Chicago 47, III. Ultrasonic portable, bat-
tery-powered, P. A. system and paging unit has 1 2-watt
output I'sng trumpet-type aluminum speaker with a voice
ranre of o quarter of a mile. Intended for athletic field
use, coaching, fairs, and other out-door functions. The
operctor corries the unit on a strop over one shoulder,
leav rg hs hands free to handle the microphone.
Shuie Brothers Inc., 222 Hortrey Ave., Evonston, III. New
m'croohones and studio pickup unit ore omong the latest
offerings of this company. The model 430 is a multi-
purpose, moderately priced microphone with built-in on-
off switch. The Model 333 Unitron is a multi-impedance,
uni-directionol ribbon mike.
Desk-type
Automatic
Viewer
with
increased
picture
magnification
Product Review
Stromberg-Corlson Co., 1706 University Ave., Rochester, N. Y.
Red telephone emergency alornn has been added to the
intercom system available for school use. Instontcneous
I connection is made with every loudspeaker in the school.
If o separate key is pushed, a siren sounds for additional
attention-getting response. The emergency featfre works
within seconds even if the entire system hcs been turned
off for some time.
Strong Electric Corp., 87 City Park Ave, Tclec'o 1, Ohio.
Booth G-40. Slide Projector and SpotI ght. The Strong
Universal Slide Projector, a powerful arc slide projector
designed primarily for the projection of standard 3 'A x4
slides will be shown. This equipment d3livers approxi-
mately 7500 lumens to the screen. Also to be shown is
I the Strong Trouperette Incandescent Spotlight which em-
ploys a unique optical system to r3ali2e h'gS intensities,
particularly in the smaller spot size range. It is particular-
ly adopted for use in small theatre groups, in schools, and
for convention purposes. „,,-,. -,, ,,,
Tolk-A-Phone Co., 1512 S. Pulaski Rocd, Chicago 32, III.,
offers 0 new model wireless 2-station system to its ex-
I tensive line of coble-connected intercoms. Demand for
answer-bock facilities in connection with close-circuit TV
teaching confronts AV specialists with new problems and
new opportunities for service. Another line for the live-
wire AV dealer to know — and sell. Intercom installotions
in dealer's own business save time, labor, money.
■Technical Service, Inc., 30865 Five Mile Road, Livonia, Mich.
I Booths M-71, 72. An extensive line of projectors using
the noted DeVrylite mechanism, includes the "TSI Devry-
lite" o compact, single-cose, lightweight projector provid-
ing unsurpassed sound and picture for classroom or audi-
torium. The "TSI Duolite" offers a combination in o
single machine of conventional front projection or TV-
size built-in screen. The "TSI Model D" provides for
continuous showing without re-winding or re-threading.
■ The "TSI Moviemotic" is a repetitive type with built-in
folding screen, particularly useful for salesmen and for
repetitive "point of sole" demonstration.
Television Equipment Co., 161 E. Grand, Chicago 11, III.
Booths i-47, 48, 49. Exhibiting Colortron lighting equip-
Iment for color photography, Auricon motion picture cam-
eras for 16mm sound, Arriflex motion picture cameras in
16mm, Moviola editing equipment, motion picture and
filmstr'ip splicers, closed circuit TV equipment, tape re-
corders J G. McAlister studio lighting equipment.
United World Filr«s, Inc., 1445 Pork Ave., New York 29, N.Y.
Booth S-125, 126. A new series of social studies motion
I pictures entitled "The Way We Live" series, presents the
basic human activities in which mon engages to supply o
need or fulfill a desire. Photography by Louis de Roche-
mont Associates, editorial collaboration of C. F. Kohn,
Northwestern, and W. A. Wittich, University of Wiscon-
sin. The new films fxolore the lives of people, particu-
Ilorly emphcsizng children, in horizontal studies of geo-
graphical areas orcurd tiie world with varying climatic,
economic, ond cultural ccrditions. The first group avail-
able "Family Livm Around the World," includes
"School Childre-i," "Children at Work and Play," "Fam-
ily Life," and "Heroes." . .
University Loudspeakers Inc., 80 S. Kensico Ave., White Plains,
N Y. A new scries of hi-fi and public address units,
both wide-cngle end heavy-duty trumpet types, is now
available, cs well cs n new submergence-proof speoker
for mnrir'c end r^ss-rc'i irstoli'^t-ons. Hi-fi units include
both fc'tory assembled cr.d do-it-vorrself speaker en-
closure I' its bcscd r^n rcw hcrn-londed dcsi'^ns.
Vacuumote Corp., 4<6 W. 43 St., New York, N. Y. To clm-
note the possibility of green f.lm st ckmo m t.ie prDiPC-
tor cr tichtcnirg up in the m-gazrc, Vcruumctc, after
several vcars of research, pcrf-cted t:- "r^-cn tr?at-
m-rt frr ccrtTi,'Ous projcctcr flm. "No-En crov des a
glo'sv smcctlT dry surface to the filr^ en both emuls.cn
and bc^o -o t'-ot a maximum cmrunt of si opr-e is
ac'-icved, permitting the film to rce smoothly dur.rg
Vlc'.cr Anir— t;i-7rp!i Cc— .. Dovr-icn, Icwo. Booths H-43,
^4 4 5 S'-cw'n Vctcr 1 6mn tr-nd motion o cti'rn
cqu—ic-.t inciudn t'-o fovcre'-^ 25 crd AsscmMv 10
'.ourd prcjc'trrs, the Victor 1600 ^rc -rojcctor, Victor
A'cr-cs-rrd rro-ncfc ottochment fer Victor rrpicctors,
t'-e Vrirr M'-ncrcccc, o com^nct rrd powerful rri.cro-
proicct-r, r-cble proioct'r stcrds, m'crcphones ard cc-
rrrz-re- KoVrt crd Cr-ii siliccr-,, rewirds, cditor-
v'cwcr- cr.d cti-.cr items of movie editing cqu.pmcnt.
(3:c y.-zlo ir. rrc-.t eo^jmr. )
CcScrccnC-AVG-jid^— July, 1957
Victor 16fnm sound motion picture equipment features the
latest in AV developments.
Viewiex Inc., 35-01 Queens Blvd., Long Island City 1, N. Y.
Booths 0-96, 97. txhibit will feature the new V-500
Viewiex combination slide and filmstrip projector. It
handles single and double-frame filmstrips for vertical and
horizontal projection posifons crd 2x2 slides. It is low
and streamlined and complete with carrying case. Con-
tains a magnifying optical po nter, en automatic take-up
attochment, and automatic feed attachment. Also being
shown is the new Instructcmafc projector for 2x2 slides
which operates manually, by rcm?te control, or completely
takes over the showing of slides for pre- set exposure
periods.
Vxwie:: conjinat.cn =l.'dc crd filmstrip projector. Handles
single and doubfc-frcire tAmz'.f'.^a for vertical and horixontal
p;:ificr.c, cr.d 2x2 cllc'c:.
Vl:-J3l Cducct^cn Ccn;•.■l^on^s Inc., 2066 Helena St., Madison
4, Wisconsin. Fccturirri new sets of filmstrips: "Democ-
rzcy in Act'cn" crd New £ccnce Set. "Democracy in
Actirr" ircludcs: "Ccmccrzzy in Action," "Democracy
Duilds o School," "Ycur Firn.'' "Declaration of Independ-
ence," "Duties of o JiTCr," "Our Country," "Day in the
Life cf n Scrct'-r," "The Wcy Our Laws ore Made."
Fct $19.50 or $3.50 ircivdually. Science Set includes
"Comceurd A^rrcsrnpo," "The Cell," "Osmosis," "Ther-
r-irrelcrs " "Hrat," "Vc'tcr," "Humidity," "Conquest
rf the Dcecrr," "4-Stroke Cycle Engine," "Plants,"
"r'.cr.t Project," crd other titles ct $3.50 each.
349
Product Beview
Visual Sciences, Suffern, N. Y. Latest in the series of hand-
sketched filmstrips in the areas of science and sofety is
a set of two rolls in the field of atomic energy called
"The History of the Atomic Concept." Part I begins with
early Greek ideas and traces the concept through the
1800's to Roentgen's X-rays. Part II includes later views,
beginning with 20th century contributions of Thomson,
Einstein, Rutherford, Bohr, and many others to the re-
cently discovered Transuronic elements- Both rolls $5,
postpaid and insured.
V-M Corporation, Pork & Fourth, Benton Harbor, Mich.
Booth T-40. Exhibiting full line of record changers,
stereo tape recorders, phonograph players and speakers.
The Tape-O-Motic Recorder also plays stereophonic
tapes, picks up from any source for monaural playback,
and is usable even as o small PA system.
Walloch & Associates Inc., 1589 Addison Rd., Cleveland 3,
Ohio. Booth SI 34. Showing Discabinets (sectionol and
double-door) for storage and filing of phonograph rec-
ords, tape recording reel cabinets (sectional and double-
door) for tapes, film storage cabinets (sectional and
double-door I for 16mm film reels and cons, film separa-
tor racks for 16mm reels and cans. Also presenting open
type film storage cabinets with odjustable racks ond the
reelmobile, film handling truck for 16mm film reels ond
cons.
Wayne State University, Audio-Visual Materials Consultation
Bureau, College of Education, Detroit 2, Mich. "Gregory
Learns to Read" is the title of a new film showing the
teaching of word recognition techniques — how children
con be taught to read with understanding. 28 minutes.
Color $235; black-and-white $135. Produced in co-
operation with the Language Education Department of
the Detroit Public Schools.
Webcor Inc., 5610 W. Bloomingdole Ave., Chicago 39, Illi-
nois. Booths R 120-121. Displaying its new line of
high fidelity tope recorders and phonographs. Foremost
in the complete line of tope recorders will be the Edu-
cator series, designed primarily for use in the field of ed-
ucation. A special "Teaching Aids" pamphlet prepared
by the Webcor Audio Teoching Aids Department will be
distributed. The Educator tape recorder features Webcor
exclusive no-reel-turnover feature, permitting recording
ond playback in two directions without turning the reels
over. Plays at 3.75 or 7.5 inches per second. Separate
four-speed phonograph and loud speaker system com-
plete the Educotor series system.
New Educator tape-recorder designed primarily for use in the
field of education.
Webster Electric Co., Racine, Wisconsin. The Ekotope Recorder
Model 270-AV is specifically designed for school use and
features child-proof controls while maintaining beauty of
design. Two-speed operation, in-line threading, double
broke action, tape-out switch, selection finder, recording
level meter, TV-type mike. $269.50. Matched accesso-
ries available include remote control, headset, omni-
directional mike, foot control, mixer, stereo-Sf>eaker.
Webster is also featuring a new completely transistorized
intercom — the "Teletalk" — and a foolproof "retracto-
matic" crystal pickup that may be dropped on records or
pHjshed across them without damage to pickup or record.
Wilcox-Goy Corp., Charlotte, Michigan. New Recordio tape
recorders include the Models 702, Student, and 712,
Prep — both designed for hord usage in the school field.
The very latest offering is the Jet, a single-purpose tape
cartridge player-recorder handling both sizes of the
Cousino cartridge. It will be priced at $129.95.
Yale University Press Film Service, 386 Fourth Ave., New York
16, N. Y. The Pageant of America Filmstrips, thirty vital
and historically accurate filmstrip documents, picture the
life story of the U. S. from primitive Indian times to the
present atomic era. Board of Editors includes Ralph H.
Gabriel and Clyde M. Hill, Yale; William H. Hartley,
Maryland Stote Teachers College; May Hall James, New
Hoven State Teachers College.
Young America Films Inc., 18 E. 41 St., New York 17. Booth
M-69. Exhibiting a broadening list of educational films
and filmstrips, climaxing the company's greatest year of
activity, in which it released 46 new motion pictures and
49 filmstrips- Emphasis will be given to the YAF Science
Correlations, carefully compiled correlations of YAF films
and filmstrips with each of the nine major series of ele-
mentary school science textbooks. Advance informotion
on YAF releases for 1957-58 will be given.
Zodiac Recording Co. Inc., 501 Madison Ave., New York 22.
Newest and finest records for teachers and students of
foreign languages $9 per set, educational discount
price. Many teachers ore using these albums in class-
rooms ond also recommending them for home study.
Each Zodiac album includes three unbreakable hi-fi LP
recordings, together with the text and translation, delight-
fully illustrated. A new "Teacher's Manual" will be ready
in the Fall for this "French As You Hear It" and the other
"as you hear it" languages. Another brand new develop-
ment is the availability of the entire series on tope.
Communique From Canada
By Bernard Tessier
Canadian Director of NAVA
In August 1954, under the name of Rivord and Tessier, a
commercial company for the distribution of audio-visuol ap-
paratus ond moteriol came into being, at Trois-Rivieres, Que.,
Canada. On November first of the same year, this organization
became the Centre Audio-Visuel Inc.
To exercise on effective role in a relatively new sphere,
where a particular technique and methodology occupy on im-
portant place, two conditions were essential to the success of
the Centre: a I To know the available moteriol and the tech-
niques to employ, b) To import to educators the knowledge
acquired.
Contacts with leading associations interested in these ques-
tions, compilation of consideroble documentation, and estob-
lishment of contacts with a good number of educators in Cana-
da and abroad have enabled the Centre to discover problems
and their adequate solution.
From the outset, the Centre hos applied itself to cotologuing
film strips existing in the French language, ond distributing. It
also has announced as one of its projects, the publication of
lists of films for special uses.
As to apparatus, specialists hove measured their possibilities
and purposes. They hove verified their efficiency, the ease
with which they ore operated and the manufacturers' service.
Bulletins and descriptive folders have presented the conclu-
sions to educators. To provide a more adequate distribution of
the required material, the Centre Audio-Visuel now has formed
a non-profit corporation under the name of Institut Audio-
Visuel Inc. This society is at the disposal of educators for any
expert advice on subjects pertaining to the communication of
ideas by audio-visual means. It will diffuse its influence by
recruiting members and the establishment of diocesan audio-
visual services.
To assure the production of visual and sound material,
odapted to present requirements. Novo Films Inc. disposes of
the necessary personnel and equipment. Its main office and
its studios ore in Quebec city.
With the opening of the Centrole Audio-Visuelle, 452, des
Forges street, Trois-Rivieres, oil the audio-visual services ore
to be found under the same roof: the Institut, the Centre, and
Nova Films.
A projection and audition room is at the disposal of the pub-
lic and committees for the evaluation of material.
editorial
BRAINSTORM ON EQUIPMENT
What we need is o good new foshioned brainstorming session
bn audiovisual equipment for classroom use. Such a session
'might very well produce some "wild" ideas that could result
in the manufacture of equipment much better suited than
present equipment to meeting the instructional needs of today
and tomorrow. "But what's wrong with present equipment?"
you ask.
Nothing, absolutely nothing. We have no criticism to make
of a single piece of audiovisual equipment manufoctured todoy.
We have excellently designed and well functioning motion pic-
ture projectors, ond filmstrip prbjectors, and slide projectors,
and record players, and tape recorders, and radios, and televi-
sion receivers, and opaque projectors, and overhead projectors,
and etc! . . . Do you begin to see what the problem is? Let's
look at this problem from the point of view of the teacher in
the classroom.
Let's take a single very practical teaching situation. Sup-
pose o teacher wants to project o sound picture on "The
Southwestern Indians" to be followed up by playing records of
Indian music. Noturally there'll be discussion and suppose the
teocher wants to record on tape what the children have to say.
In any school you've ever seen, just how easy would it be for a
teacher to reserve and assemble these three common pieces of
oudiovisuol equipment needed for this teaching situation? If
she were successful, just where would she put this equipment in
her classroom? How simple would it be to operate these three
pieces of equipment one offer the other?
This whole audiovisual field has developed faster than we've
realized. Teachers ore using more equipment, different kinds
of equipment, more often than ever before. The day when
there wos but a single motion picture projector, a single slide
projector, and one record player per school is fast passing.
Today's teaching and tomorrow's schools require multiple items
of each kind of oudiovisuol equipment. In the schools for
today and tomorrow light control is being provided for every
classroom for the projection of pictures. Teachers ore expected
to use a wide variety of audiovisual equipment in their teach-
ing. Teachers have a right to the ready availability of any
type of equipment they need in order to do the best teaching
job. If 0 teaching situation calls for the use of a projector, a
record player, and a tape recorder to be used in the some
period, these should be readily available and easy to use.
The more you think about it, the more likely it seems that
better solutions could be found for our equipment problems.
The inter-related and increasing use of various kinds of equip-
ment presents new angles and implies changing needs. The
present trend indicates that the doy is coming when a full
complement of audiovisual equipment will be as standard for
the classroom as the blockboard was yesterday. For this our
present audiovisual equipment is poorly designed. Now each
piece of equipment is highly portoble, fitting neatly into its
own carrying cose. Each piece of sound equipment has its own
amplifier ond speaker. For eoch amplifier there ore three or
more knobs to turn. There are a dozen electric cords. Al-
though each piece of equipment considered by itself is effi-
ciently designed, the total makes on inefficient conglomerate.
We ought to be able to figure out a design for audiovisual
equipment thot will better meet the needs of the modern class-
room where the teacher is expected to use a wide variety of
audiovisual equipment in his teaching. So let's broinstorm on
this problem to see what we can come up with.
Ordinarily for a brainstorming session you assemble o group
of selected people around a conference fable; you present the
problem; and if you've got the right group and they're properly
challenged the ideas for solving the problem flow out profusely.
We're suggesting a different kind of brainstorming session for
this equipment problem. A brainstorm by mail, if you wish.
Write down your ideas, ond moil them in.
Or maybe we should hove o lot of little conversational
brainstorming sessions at the summer conferences in Chicago
— at EFLA, at NAVA and the Trade Show. In all of our
brainstorming, we should observe the basic rules, however: (1 )
Hold the criticisms until later. Don't argue about the problem,
ond don't judge any proposed solution yet. (2) Think wildly.
Shift into free wheeling. Let your imaginotions soar. (3)
Come up with as many and os varied ideas as you can.
Quantity is important. (4) Try to combine your thinking with
the other fellow's thoughts. Try to "hitchhike" or improve on
another's suggestions.
Are you ready? There's the bell. Here's a starter upon
which others con hitch a hike. We propose a MOBILE AUDIO-
VISUAL CENTER OS standard equipment for all classrooms.
It's on wheels so you can move it easily anywhere in the room.
The essential, built-in, components of the MOBILE AUDIO-
VISUAL CENTER are on amplifier and o speaker. The addi-
tional components that con be added os required would include
a microphone, a record turntable, magnetic recording mechan-
ism, a radio tuner, o motion picture projector, still picture
projectors, and what else? Every teacher wouldn't want all of
these added components. But any teacher could have any that
he wanted and needed. The components could be on a perma-
nent or short-term loon to a teacher's MOBILE AUDIOVISUAL
CENTER depending upon his teaching needs. There would be
0 place for any and all components in the single cabinet and
all would be readily accessible. What else should there be?
Don't you think it's highly possible that more functional and
more efficient equipment could be designed and built for
classroom use?
Come on, everybody, let's brainstorm on this problem for a
while and see what develops.
Paul e. Ree^
EdScreen&AV Guide— July, 1957
351
Tape For TOP
0dc4teHmf ;4frfi€^
by Merlyn Herrick
and
Henry C. Ruark, Jr.
Merlyn Herrick is Production Supervisor
and instructor in the Audio-Visual Center
of Indiana University. He is also Educa-
tional Author for new Indiana film "Tape
Recording for Instruction." Henry C.
Ruark, Jr., was formerly an Associate in
the Audio-Visual Center of Indiana Uni-
irersity, but is presently Director of In-
formation for the National Audio-Visual
Association.
IN A previous article that appeared
in the December, 1956 issue of Edu-
cational SCREEN, pages 514 and 515,
some recording techniques were dis-
cussed which would enable teachers to
obtain better results with the tape-
recorder in several classroom applica-
tions. Now — let us consider another
recording situation which necessitates
work of near-professional quality . . .
the recording of program material for
release on commercial radio stations,
or for similar public presentation.
Broadcast stations must renew their
o|Jcrating licenses periodically, and it
is believed that license renewals are
granted partly on the basis of the
public service record of the station. A
good school program has audience ap-
peal and is a choice bit of public serv-
ice which can win more friends for the
radio station. Thus a radio station will
usually welcome good program ma-
terial. Unfortunately, inexperienced
performers often act most unpredict-
ably before the microphone, and many
station program-directors hesitate to
take a chance on a live school presen-
tation. The tape recorder can solve
tliis problem and restore school pro-
grams to a position of desirability
through the ease with which a taped
program can be edited.
Editing makes it possible to insure
that only tlic best performance will be
aired. "Fluffs" can be eliminated be-
fore becoming a source of embarrass-
nicnt [or both the scliool and the
station.
Careful editing can cover a multi-
tude of sins. Tape editors can correc".
mispronunciations, eliminate extrane-
ous sounds, and rearrange a series of
performances to achieve the best over-
all result. A realization of the possi-
bilities that lie in editing can relieve
much of the strain that might other-
wise mar the performance of a school
group.
Since most non-professional record-
ers are of the dual track variety, the
teacher who is editing a program must
keep in mind the physical relationships
between the two possible tracks. As
shown graphically in figure A, a single
track recorder makes only one record-
ing along the length of the tape. Edit-
ing is a simple matter of cutting and
splicing the tape according to the
results desired. Dual track recording is
illustrated in figure B. Two separate
programs are recorded side by side and
in opposite directions. .\s shown in
figure C, editing sections of one track
requires cutting the second track with
resultant damage to that program. The
easy way out of this problem is to use
only one of the two tracks, leaving
the second unrecorded.
A. Tape with single frock recording
where sph'cing is crsy
B. Tcpc with duel track record.ar; Pro-
grams crc rccc:<Icd on cccS z'.d2
Such a recording may, in fact, be
absolutely essential to enable the tape
to be played on the station's profes-
sional e(iuipnK;nt. Before taping a
program, be sure to check with a sta-
tion representative to determine such
requirements as the type of track, tape
speed, and the amount of silent leader
that should precede the program.
C. V/nrl- lic?.-cr: Co i-'an c;-;:cr prc;:cm
V//.C:! cr.o tr.cois fiV.c'.-j
D. Unldirectionol magnetic microphone,
sensitive to sounds from one side
When recording for Iiroadcast, the
recordist must consider the need for a
good microphone and for the best
acoustical conditions his sciiool can
provide. Ths microphone furni.shed
with r.on-profcsrional r:c3rd:~3 is usu-
ally a crystal or an inexpensive mag-
i-etic unit. It- cable is ;eldom more
than six feet in lenglh allowirg little
o;;portur:ity for placir.g the micro-
phor:c for bert reiultr. Also, th: char-
acteristics cf th:s3 microphones seldom
provide the fidelity of response desired
for kroadcastirg, .<^o it is wi?c to cor;-
sidcr a better quality magr.e:i; micro-
phone such ar. the type ;hr,v/n v^ figure
D. This type of microphone is ordi-
narily supplied as a uni;l:ree;ional
microphone, that is, it hes maximum
rTsItivitv to round) romir.g from the
front. This chr.raetcriitic is advanta-
352
CdScrcsn & AV C'jidc — July, 1957
grous i:i provklipg a reduction of
.•-.ensi^vity to sounds such as reverbera-
tion, audience noise, and machine
noises which come from directions
other than the desired source. When it
becomes nccettary to record sounds
origirali! g from all sides of the micro-
phor.-j, it cm be converted to non-
direcn'onal picki-.p by aiming it at the
ceiling. F;-;;::-; E shows a comparison
beiwecn the .'enntivity patterns of a
directional and a non-dircctionLil mi-
cro •:;hone.
E. Sensitive patterns of directionol end
nondirectionai microphones
I'lie choice of a microphone should
be made with the assistance of your
audio-visual dealer to insure the pur-
chase c( a unit that will satisfactorily
match your recorder. A number of
f;ood dynamic microphones can be pur-
chased for prices ranging from $40 00
to $30.00, list. Broadcast ijuali:y mi::ro-
phones would be ecjually gocd but
usuallv con at least twice as much, and
may not fit your recorder without sp3-
ci::l matching equipment.
Twa ])opular types of program ma-
terial for tioadcast use are choral per-
fcrr.iancrs and band or orchestra
rclcctionr-. Chcra! groups often perform
on risers. 3y I'sing a good microphone
rai-ed ten to fifteen feet in the air, the
mike can be located at a focal point
lor all the voices in the group, being
ec]ually near the several rows of sing-
ers. If one section of the group needs
to be strengthened or emphasized, the
microphone can be placeil nearer tliat
group. (See figures F, G, H.) Trid re-
cordings will enable the director to
select the best micro])hone position
for a well-balanced reproduction.
C. Mti<o lowered where one c2ct;on needs
strcr-cthcning
Band and orchestra recordings often
recpu're a microphone at an elevated
position also, to insure a balanced re-
cording. Here again, a few trial re-
cordings will point out the best micro-
phone position. A good starting point
for the microphone is ten to twelve
feet above the floor, with its most
sensitive side pointed toward the sec-
tion producing the weakest sounds.
C«D C9D
F. Mike elevated to reach several rows
of singers
H. Suspended mike for chorus
The microphone can be suspended
from the ceiling, as is often done in
the professional studio, or it can be
used on a floor stand placed on a stool
or table. Sometimes it is possible to
acquire the heavy base to hold the sort
of advertising signs found around gaso-
line station.s. This consists of a heavy
cast iron base with a piece of iron pipe
.■■■crowed into it. I'he microphone can
be fitted to an appropriate length of
ordinary electrical conduit and inserted
part way into the pipe. With a six foot
pipe and a ten foot length of conduit,
the microphone can be raised to heights
between ten and fifteen feet.
It is often desirable to provide a sec-
ond microphone for use by soloists
or by the announcer. This, too, should
be a good quality microphone. When
using an additional mike, a mixer will
be needed to establish a proper bal-
ance between voice and orchestra. A\-
though it is possible to use a simple
jack box equipped with individual
volume controls for each microphone,
best results are obtained with an elec-
tronic mixer which uses vacuum tuiies
to effectively isolate the individual
microphoner. Either type can be fur-
nished by your audio-visual dealer or
by radio and electronic sttpply housci^.
A problem that often rnmairs after
a careful set-up for recording has been
maile, is the pres?nc? of annoying
hums or buzzes in the background.
Wliil? the best approach to this prob-
lem is to enlist the aid of someone
experienced in electronic apparatus
such as an engineer from the radio
station, the school recordist can apply
.several simple remedies. Often merely
reversing the plug in the .AC outlet
will greatly reduce hum from the
power line. .Also, a ground wire at-
tached to the metal chassis of the
recorder and connected to a water pipe
may reduce any hum present. CAU-
TION: Be sure that the recorder power
cord Is unplugged before making such
a ground connection. If there should
be a faulty connection in the recorder,
a severe shock could result from touch-
ing the water pipe and the wire while
making the connection.
Fluorescent lights are frecjuently a
severe source of hum in electronic
equipment and should be turned on
and off several times to determine
whether they are aiusing it. This ap-
plies to lights in the recording nwim
as well as those in adjacent rooms.
Other sources of extraneous noises that
may ruin a recording are disturbances
from motors, generators, welding
equipment, clock systems, and bell sys-
tems. Of course, the obvious noises of
"passing" bells and students changing
classes must be taken into considera-
tion.
While this article has emphasized
recording for broadcasting, all of the
techniques and considerations men-
tioned simply help to produce better
recordings generally. So why not treat
your PT.-\, business men's groups, or
any other audiences, to programs via
the tape recorder?
EdScreen & AV Guide — July, 1 957
353
SCIENCE FAIR
exercise in visual education
by Paul Mulligan
Direclor of Visual Education
Revere Public Schools
Revere, Massachusetts
HAVE you had a science fair in
your high school? The science
fair, an old-style school exhibition
which has been streamlined a bit, has
had phenomenal growth in this section
during the past few years. The pa-
rochial school system started the trend
a few years ago. Almost every public
high school sponsors a yearly science
fair now. The whole thing winds up
with a statewide exhibition, which fea-
tures the best projects from the local
fairs, at the Massachusetts Institute of
Technology.
The idea is an excellent advertise-
ment for visual education. It has the
virtue of developing pupil participa-
tion in the creation of models and
mockups and in the visualization of
scientific processes. It is easy to pro-
mote and fulfills a great need in edu-
cation, the promotion of pupil interest
in the study of science.
Various schools have their own way
of organizing the fair. The promotion
and development in this school depart-
ment was done by Mr. D'Orlando and
his seven associates in the science de-
partment. The project was designed
to bring about mass participation by
the pupils; so it was mandatory for
every science student to particiate in
order to fulfill tite course requirements.
All of the work was done outside of
school time.
To keep some uniformity in the size
of the exhibits, two types of mounting
boards were used. For large projects, a
piece of plyboard 3 by 4 feet was
allowed and for smaller ones, card-
board or plyboard 20 by 30 inches.
Both boys and girls had to participate.
They were given about two months to
prepare the material. Every project
was explained by its creator to • his
class or to teams of judges who were
brought in for the purpose. Over one
thousand pupils participated in this
particular fair which was open to the
public for one afternoon and evening.
The parents and local press re-
ceived the presentation with acclaim.
From the viewpoint of public relations
the results were immeasurable. In ap-
praising the project as a teaching exer-
cise, Mr. D'Orlando and his staff con-
cluded that even in cases where pupils
received help in preparing the more
complicated exhibits, the project had
excellent value, for the pupils had to
understand the scientific points in-
volved in order to explain them cor-
rectly.
Some students did a real professional
job with their creations. A gifted
youngster whose I.Q. flirts close to
the genius level, was explaining a very
complicated electronic system to an
interested group. A visiting science
teacher, who was not familiar with the
particular pupil's abilities, was attempt-
ing to score tlie project. He asked,
"Did you build this whole thing your-
self, sonny?"
The youngster replied with the dig-
nity and impassiveness of the true
scientist, "Yes sir, I built it, but I had
as consultant one of the best engineers
in General Electric, my Dad."
If you are a Visual Education Direc-
tor, get together with your science
department and try promoting a sci-
ence fair in your high school. It is
excellent visual education, and you
will be pleasantly surprised with the
results.
Something new in Public Relations was staged by the Revere Public Schools, Revere,
Mass., when over a thousand Science students exhibited work done outside of school
hours to enthusiastic parents and Press. Both boys and girls participated. Participa-
tion was mandatory in order to fulfill course requirements, and the students staged a
huge show and enjoyed it.
354
EdScreen & AV Guide — July, 1 957
ssion
in 1956. with the overall aim oT nil
proving instruction by whatever means
is found most effective.
An immediate Commission pro-
nouncement was made at this first
meeting, held in Washington, D. C,
recommending a standard of not less
than one percent of the annual per
pupil budget to be expended on audio-
visual instructional materials and
equipment.
Within a few weeks, the Commis-
sion added to this long-needed "budget
yardstick" a set of recommended mini-
mum standards for audio-visual equip-
ment to implement public school
audio-visual programs.
Three Dollars a Pupil
The commission believed that the
minimum cost of the local school pro-
Opaque projector
1 per building
Record players (3-speed)
1 per kindergarten or in room where
child receives his first school expe-
riences. One per five other class-
rooms; at least two per building
Tape recorders
1 per 300 students or major fraction;
at least one per building
■Radio receivers (,Aj\I-FM)
1 per five classrooms; at least two per
building, where appropriate pKo-
grams are available
lelevision receivers
1 per building, where appropriate
programs are available
Overhead projectors (7 by 7 in. or
larger) 1 per building
Screens (square: 60 by 60 in. or larger)
ich two classrooms
the opaque projector or the
d projector should be capable
'cting 314 by 4 in. slides.)
mmission also recommended
mber of the school staff "be
jonsible to the audio-visual
This person must be given
time during school hours to
^ssional job." Basic minimum
rol .should consist of "some
method ... to reduce the
iently for satisfactory projec-
ach classroom.
1 Williams of Syracuse Uni-
lairman of the commission,
however, that "This does
that mere purchase of equip-
rt of skillful utilization, does
o solve the problems of bet-
;tion. . . . One of our chief
iias been to answer the big
from school administrators,
lid teachers; What modern
ur .schools need today to do
lb?"
(Ove recommendations won
rt from the board of direc-
tflrs 6t the" National Audio-Visual Asso-
ciation, the trade organization of the
Audio-Visual industry.
Because these measures represented
clearly and simply defined minimum
standards at the national level, they are
being widely considered by administra-
tors. Since these are minimum and not
optimum standards there are many
school systems over the country where
these standards are already being met.
Organizations with representatives
participating in the Commission are
the Department of .Audio-Visual In-
struction of N.E..A., the Educational
Film Library .Association, the .Associa-
tion of Chief State School Audio-Visual
Officers, the .American .Association of
•School librarians, the National Coim-
cil of Churches, the National .Associa-
tion of Educational Broadcasters, the
EdScreen & AV Guide — July, 1 957
367
Color surrounds us on every side, a constant source
of pleasure and enjoyment. Every day brings some-
thing new in color, as indicated by the ever-increasing
use of color in magazines, graphic arts, industrial
products, theatrical films, and in television.
Teachers and educators agree that this trend to color
is at work in the classroom. They find that educa-
tional films in color are not only more app>ealing and
effective, but are actually essential for clarity in a
number of teaching areas.
colorful world
This little IxKtk is the story of Coronet films in color.
It tells why color films are indispensable for effective
teaching, presents a partial list of the color films in
Coronet's unequalled offering, and shows the part
which Coronet Films— the most honored name in
educational motion pictures— plays in making avail-
able authentic full natural color films in virtually
every subject area— and at all grade levels.
For complete descriptions of nearly 700 Coronet
teaching films, and for full information as to how
you may preview or purchase these outstanding mo-
tion pictures, simply address:
Coronet Films
DEPARTMENT CM-126
CORONET BUILDING • CHICAGO 1, ILLINOIl
For a lit of color film rental aources, pleaae tee inaide back cover
Aaveriisement
in
The magic of MJ^/QJt
Coronet Films
16MM MOTION PICTURES
V^olor is nature . . . and children live in their
colorful world of reality. So the most
effective teaching materials use color to
capture the imaginations of pupils at all
grade levels. There is a growing use of color
in text and reference books, magazines,
maps, globes, photographs, slides, filmstrips,
and motion pictures for instruction, religious
and industrial training, and entertainment.
Now, with color in television, it is only
natural that the strong preference for color
in teaching films should develop rapidly.
Enthusiastically do I endorse the value
of color in education. CORONET Films
is leading us in the right direction in
pioneering the use of color in educational films.
a statement by HEROLD C. HUNT, ED. D.
Eliot Professor of Education
Harvard University
^r'^-*
Coronet
^oil9t Films
recreate reality
Ihrough no other visual me-
dium can the teacher present a
more vivid reconstruction of life.
Nothing can provide a closer
approach to reality— for added
emphasis ... to make distinctions
unmistakably clear ... to bring a
subject alive dramatically— right
in the classroom !
Coronet color films stimulate
greater interest in the
subject]
The fact that color is pleasing aes-
thetically and emotionally is well
established. Since liking a filin and
learning from that film are closely
related, the greater appeal of color
motion pictures has the desired effect
of achieving more learning through
increased interest.
Coronet color films induce
longer retention of
useful l<nowledgel
Once interest is aroused and a desire
to learn is created, color motion pic-
tures provide additional impact on
the viewer by their unique ability to
create lasting and vivid impressions.
Distinctions are made clearer . . . em-
phasis is properly placed . . . false
impressions are avoided . . . and im-
portant facts are retained longer !
'V
^^
^^^^
yt
MoM
Historical films in color— the only
true picture of the past
C
oronet Films, in bold, natural color, cap-
ture scores of exciting historical periods.
The democracy of ancient Greece, with its
classic dramas performed in white theaters
under the clear, blue sky ; the stirring achieve-
ments of Rome, re-enacted in the Forum
and in the palaces on the Palatine Hill; the
pageantry and beauty of medieval life, set
among cathedrals, castles, and crusades; the
Aztec cities of Mexico, the River Jordan,
and the civilization along the Nile— all come
to life in Coronet color films. In our own
history, films reconstruct the dramatic
events of the formation of the United States:
the climax of the Revolution at Yorktown,
the framing of the Constitution, life in the
early colonial settlements and the great west-
ward migrations. The tremendous impact
of Coronet films in color, unrivalled by any
other teaching device, places today's pupil
in the center of events of another age.
Coronet color films
accurately reveal the
intricacies of science
xi. greenish-yellow gas, a deep
red liquid, and a mass of yellow
crystals—immediately identifi-
able in Coronet color films as
basic characteristics of three
chemical elements. These vivid
images become so indelibly im-
pressed on pupils' minds that
they long remember one of the
tests by which scientists recog-
nize and classify these elements:
fluorine, bromine, and sulphur.
This is only one example of the
many ways Coronet color films
speed the teaching of scientific
subjects and clarify their com-
plexities for science pupils. Color
films also enable students to view
every detail of microscopic life as
it carries on the fundamental
processes of nutrition, locomo-
tion, reaction, and reproduction.
I
i
Films
create
lasting impressions
V^ORONET Films is the pioneer in the development of educational motion
pictures in color. For more than 17 years. Coronet has produced most of its
films in color. As a result, more than 650 color films in every important
subject area are currently available from Coronet. The strong preference for
color prints among those who use films regularly proves conclusively that
color is indispensable in educational motion pictures.
Immortal works of art are
flawlessly captured in Coronet
color films
I
ndispensable color films permit
pupils to see the art of every age at
its very best, without stepping from
the classroom — in brilliant natural
color. Only color films can do justice
to heroic Egyptian sculpture, to
delicate medieval tapestries, and to
massive cathedrals. Only in color can
the student fully appreciate the
subtle beauties of Renaissance palaces
in Florence and Rome. Coronet color
films convey the ageless appeal of the
paintings of the great masters: Titian,
El Greco, Rubens, Leonardo da Vinci,
Rembrandt, Giotto, and Gainsborough
The unique value of films in color
to the student in pursuit of artistic
understanding is immeasurable.
The most popular
Coronet ^^ Films
All Coronet films are more effective in color. The list below includes
those films which experience has proved to be the most popular in color.
(All ftlms are 1 reel unless specified otherwise)
FILMS FOR THE PRIMARY GRADES
Animals and Their Foods
Animals and Their Homes
Autumn Is an Adventure
Birds of Our Storybooks
Boy of India: Rama and His Elephant
Boy of Mexico: Juan and His Donkey
Boy of the Circus (1-V4)
Boy of the Navajos
Boy of the Seminoles
Brown Bears Go Fishing
Carnival Comes to Town
Dairy Farm (1-V4)
Farmyard Babies
Fisherman's Boy
Flipper, the Seal
Fluffy, the Ostrich
Frisky, the Calf
Goldilocks and the Three Bears
Hopi Indian Village Life
Hoppy. the Bunny
How Animals Help Us
How Plants Help Us
Jimmy Visits the City
Little Red Hen
Mary Had a Little Lamb
Mittens, the Kitten
Mother Hen's Family
One Day on the Farm
Our Animal Neighbors
Peddler and the Monkeys
Peppy, the Puppy
Polly, the Parrot
Seasons of the Year
Seeds Grow Into Plants
Sparky, the Colt
Spotty, Story of A Fawn
Spring Is An Adventure
Three Little Pigs
Ugly Duckling
Water. Water, Everywhere
We Explore the Beach
What the Frost Does
Winkie, the Merry-Go-Round Horse
Zoo Animals of Our Storybooks
Zoo Babies
FILMS FOR THE INTERMEDIATE GRADES
Balfium and the Netherlands: Lands and Peoples
Birds in Winter
Birds of the Countryside
Birds of the Dooryard
Bobolink and Blue Jay
Butterfly (Life Cycle of an Insect) (Vi)
Camouflage in Nature through Form and Color Matching
Camouflage in Nature through Pattern Matching (K)
Central America: Geography of the Americas
China: The Land and the People (l-H>
Colorado River
Dental Health: How and Why
Five Colorful Birds
Food that Builds Good Health
Garden Plants and How They Grow
Geography of New England
Geography of the Middle Atlantic States
Geography of the North Central States
Geography of the Pacific States
Geography of the Rocky Mountain States
Geography of the Southern States
Geography of the Southwestern States
Gk)bal Concept in Maps
Grasshopper (A Typical Insect) CA)
Honeybee (A Social Insect! (K)
How Weather Is Forecast
India and Pakistan: Lands and Peoples (IVi)
Italian Peninsula
Japan : The Land and the People
Johnny Appleseed: A Legend of Frontier Life (1-K)
Let's Draw with Crayons
Let's Paint with Water Colors
Life in a Fishing Village (Sweden)
Life in Hot, Dry Lands (California)
Life in Hot, Wet Lands (Congo Basin)
Life in Lowlands (The Netherlands)
Life in Mediterranean Lands (Cahfornia)
Life In Mountains (Switzerland)
Life in Northern Lands (Norway)
Life in the Nile Valley
Life of Nomad People (Desert Dwellers)
Life on a Cattle Ranch
Life on a French Farm
Life on a Sheep Ranch
Meaning of Conservation
Mexico: Geography of the Americas
Middle East: Crossroads of Three Continents (1-14)
Mighty Columbia River
Modern France: The Land and the People
Modern Hawaii
Our Big. Round World
Our Country's Emblem
Our Country's Flag
Our Country's Song
Panama : Crossroads of the Western World
Pioneer Home
Puritan Family of Early New England
Ruby-Throated Hummingbird (Vl)
Scandinavian Lands: Norway, Sweden, Denmark
Seasonal Changes in Trees
Snakes
Spain: The Land and the People
Stories of Holland
Understanding Our Earth: Glaciers
Understanding Our Earth: Soil
Western Europe: An Introduction
Western Germany: The Land and the People
FILMS FOR JUNIOR AND SENIOR HIGH SCHOOLS
American Revolution: The Background Period
American Revolution: The Postwar Period
American Revolution: The War Years
Ancient Egypt
Ancient Greece
Ancient Mesopotamia
Ancient Rome
Ancient World Inheritance
Art and Life in Italy
Aztecs
Beethoven and His Music (1-Vi)
Carbon and Its Compounds
Cell: Structural Unit of Life
Clothes and You: Line and Proportion
Development of the Chick Embryo (^)
England: Background of Literature
English Influences in the United States
English Language: Story of Its Development
Field Trip to a Fish Hatchery
France: Background for Literature
French Influences in North America
Heredity and Environment
Holy Land: Background for History and Religion
Lady of the lake: Background for Literature
Lee. Robert E.: A Background Study <1-^)
Life in a Pond
Lincoln. Abraham: A Background Study (1-^)
Literature Appreciation: How to Read Essays (l-Vi)
Literature Appreciation: How to Read Poetry
Marine Animals and Their Foods (H)
Medieval World
Mohammedan World: Beginnings and Growth
Mozart and His Music (1-Vi)
flature of Light
New England: Background of Literature
Our Living Declaration of Independence (1-Vi)
Prehistoric Times: The World Before Man
Renaissance
Schubert and His Music (l-Vi)
Scotland: Background of Literature
Shakespeare, William: Background for His Works (l-Vi)
Spanish Conquest of the New World
Spanish Influence in the United States
Story of Prehistoric Man
Washington, D. C: Story of Our Capital
Who Are the People of An>erica?
is nature
Superb color films bring
every corner of the earth
to the classroom
XXround the world, Coronet
camera crews convey on film all
the natural beauties, brilliant
costumes, sacred rites, and
characteristic customs which give
each people a flavor distinctly
its own. Consider, for example,
the variety of physical settings in
which people of the world live.
One cannot realize, even in
imagination, what living by a
Scandinavian lake means in
contrast to life on the fringes of
the Egyptian desert. Scenes from
Coronet films of green irrigation
projects, stretching through brown,
arid lands; of tropical Hawaii,
abounding with colorful flowers;
of the beauties of the changing
seasons in Norway, are striking
examples of the difference color
makes in our understanding
of other lands and peoples.
he very names of the more than
fifty birds described in Coronet color
films indicate the importance of color
in nature study — the indigo bunting,
the yellow warbler, the redstart, the
purple martin, the bronzed grackle,
and many others. There are Coronet
color films on a variety of other nature
subjects: flowers, trees, animals, and
insects. Comparison of these color
films with the same subjects in black
and white proves conclusively that
vibrant, natural color is essential for
identifying wildlife and for maximum
enjoyment of its beauties. Children
discover again and again that the
added dimension of color lends reality
to the study of life, and enhances the
pleasure of learning.
Throughout the country
these authorized Coronet Color Fihn
Centers stand ready to serve your Coronet
color motion picture needs quickly
and efficiently. Every film listed on the
preceding pages is available from
these film libraries in full, natural color,
at low rental rates. Plan today to take
advantage of this simple, convenient way
to obtain any of the most popular
Coronet color films. For full information
concerning rental rates, bookings, and
service regulations, simply write to your
nearest Coronet Color Film Center.
Maxaachttsetts
Boston University Film Library
322 Bay State Road
Boston 15
New York
Educational Film Library
CoUendale near Lancaster
Syracuse University
Syracuse
Indiana Film Service
State Teachers CoUege
Indiana
Southeast
Florifia
Photosound of Orlando
1020 N. Mills St.
Orlando
Central
indiarui
Audio- Visual Center
Indiana University
Bloom ington
(All Coronet films available in color)
Kentucky
Dept. of Extension
University of Kentucky
Lexington
Michigan
Audio- Visual Education Cent«'
University of Michigan
4028 Administration Building
Ann Arbor
Midwest
llUnoim
Audio- Visual Aids Service
Southern Illinois University
Carbondale
Visual Aide Service
University of Illinois
Champaign
Wiaconain
Roa's Films
1696 N. Aator St.
Milwaukee 2
Southwest
Arizona
Visual Aids Bureau
University of Arizona
Tucson
/Vew Mexico
Film Library
Eastern New Mexico UoiverBity
Portales
Intermountaln
Colorado
Extension Division
University of Colorado
Boulder
Utah
Audio- Visual Center
Brigham Young University
Provo
Pacific Coast
California
Craig Corporation
3410 So LaCienega Blvd.
Los Angeles 16
(All Coronet films available in color)
Craig Corporation
149 New Montgomery St.
San Francisco 5
(All Coronet films available in color)
Washington
Craig Corporation
1021 E. Pme Ave.
Seattle
(All Coronet films available in color)
SCI
exej
We are proud to present this story of
Coronet films in color . . . includinn a
Cewnet FilMA UiG^^
by Paul Mulligan
Director of Visual EduJ
Revere Public Schools
Revere, Massachusetts
basic list of Coronet films carefully
selected from the world's largest catalogue
of teaching films in color. See inside for
complete information on how you may
obtain these films promptly and elliciently.
HAVE you had a stien
your high school? T
fair, an old-style school
which has been streamlinedl
had phenomenal growth in
during the past few years'
rochial school system started
a few years ago. Almost ev
high school sponsors a yea
fair now. The whole thing
with a statewide exhibition,
tures the best projects fron
fairs, at the Massachusetts I
Technology.
The idea is an excellent
ment for visual education,
virtue of developing pupil
tion in the creation of nr
mockups and in the visua
scientific processes. It is e;
mote and fulfills a great ne|
cation, the promotion of pu
in the study of science.
Various schools have thei
of organizing the fair. The promotion
and development in this school depart-
ment was done by Mr. D'Orlando and
his seven associates in the science de-
partment. The project was designed
to bring about mass participation by
the pupils; so it was mandatory for
every science student to particiate in
order to fulfill the course requirements.
.^11 of the work was done outside of
school time.
To keep some uniformity in the size
of the exhibits, two types of mounting
boards were used. For large projects, a
piece of plyboard 3 by 4 feet was
allowed and for smaller ones, card-
board or plyboard 20 by 30 inches.
Both boys and girls had to participate.
They were given about two months to
prepare the material. Every project
Something new in Public Relations was staged by the Revere Public Schools, Revere,
Moss., when over a thousand Science students exhibited work done outside of school
hours to enthusiastic parents and Press. Both boys and girls participated. Participa-
tion wos mandatory iri order to fulfill course requirements, and the students staged a
huge show and enjoyed it. a - -
354
EH^rrppn A- AV T., m^^
I,, I.
IQi^-T
The Audio-Visual Commission
on Public Information
By Dr. Charles F. SchuUer, Chairman
THE American people need to know
a great deal more about audio-
visuals and what they can do when
applied in education, industry and the
church.
The Audio - Visual Commission on
Public Information was formed to
bridge the gap between audio-visual
leadership and specific target audiences
needing basic information about the
efficacy of applied audio-visuals.
The Commission was conceived as a
functioning action group whose mis-
sion was to plan and program an
, overall public relations effort, select
specific target audiences, devise proj-
ects to reach those audiences on a
priority basis, and develop a series of
action pieces for publication and dis-
tribution.
The work of the Commission began
at the first Audio-Visual Leadership
Conference at Lake Okoboji, Iowa, in
1955. There national leaders of all
a-v groups agreed on tlie need for the
])rogram and an action group to get it
under way.
I The Conunission was formed early
in I95(), with the overall aim of im-
proving instruction by whatever means
is found most effective.
.An immediate Commission pro-
nouncement was made at tliis first
meeting, held in Washington, D. C,
recommending a standard of not less
tlian one percent of the annual per
pupil budget to be expended on audio-
visual instructional materials and
equipment.
Within a few weeks, the Conmiis-
sion added to this long-needed "budget
yardstick" a set of recommended mini-
mum standards for audio-visual equip-
ment to implement public school
audio-visual programs.
Three Dollars a Pupil
The commission believed that the
minimum cost of the local school pro-
gram should be "one per cent of the
school's instructional budget: used to
jirovide all materials of instruction
except textbooks; and exclusive of all
salaries."
L. C. Larson, director for the .Audio-
Visual Center at Indiana University
and U. S. delegate to the Paris
UNESCO, stated that the annual pupil
cost for instruction would run between
§250 and .S60() in the U. S. "That means
that with an average pupil cost of
.$300 annually, educators cooperating
for the highest efficient use of the
school dollar can employ the most
modern teaching tools for only $3 per
pupil," Larson explained.
Minimum Equipment
The commission believed the follow-
ing equipment essential for inclusion
in the school audio-visual program:
16mm sound projectors
1 per 300 students or major fraction
thereof; at least one for each build-
ing
Filmstrip and 2 by 2 inch projector
I per 200 students or major fraction;
at least one per building
Opaque projector
1 per building
Record players (3-speed)
1 per kindergarten or in room where
child receives his first school expe-
riences. One per five other class-
rooms; at least two per building
Tape recorders
1 per 300 students or major fraction;
at least one per building
Radio receivers (.AM-FM)
1 per five cla.ssrooms; at least two per
bin'lding, where appropriate pro-
grams are available
Television receivers
1 per building, where appropriate
programs are available
Overhead projectors (7 by 7 in. or
larger) 1 per building
Screens (square: 60 by 60 in. or larger)
1 per each two classrooms
(Either the opaque projector or the
overhead projector should be capable
of projecting 3)4 by 4 in. slides.)
The commission also recommended
that a member of the school staff "be
made responsible to the audio-visual
program. This person must be given
sulficient time during school hours to
do a professional job." Basic minimum
light control .should consist of "some
device or method ... to reduce the
light sufficiently for satisfactory projec-
tion" in each classroom.
Dr. Don Williams of Syracuse Uni-
versity, chairman of the commission,
cautioned, however, that "This does
not imply that mere purchase of equip-
ment, short of skillful utilization, does
anything to solve the problems of bet-
ter instruction. . . . One of our chief
concerns has been to answer the big
question from school administrators,
parents and teachers;- What modern
tools do our schools need today to do
a better job?"
The above recommendations won
full support from the board of direc-
tors of the National Audio-Visual .Asso-
ciation, the trade organization of the
-Audio-Visual industry.
Because these measures represented
clearly and simply defined minimum
standards at the national level, they are
being widely considered by administra-
tors. Since these are minimum and not
optimum standards there are many
school systems over the country where
these standards are already being met.
Organizations with representatives
participating in the Commission are
the Department of .Audio-Visual In-
struction of N.E..A., the Educational
Film Library .Association, the .Associa-
tion of Chief State School .Audio-Visual
Officers, the -American .Association of
School Librarians, the National Coun-
cil of Churches, the National .Associa-
tion of Educational Broadcasters, the
EdScreen & AV Guide — July, 1 957
367
University Film Producers AssociaLon,
the A-V Communications Division of
the National University Extension As-
sociation, and tlie National Audio-
Visual Association. Commission mem-
bers are usually officers or board mem-
bers of the organizations. Dr. Don
Williams, Director cf the Audio-Visual
Center at Syracuse University, served
as Commission Cliainnan for the first
year.
The Commission is now at work on a
group of projects and publications de-.
signed to reach each of its four main
target audiences, which are school su-
perintendents and school board mem-
bers, instructional film users at all
levels, legislative bodies, and — perhaps
most important of all — the general
public.
The first Commission publication, re-
leased early this year, w-s a pamphlet
entitled "Telling Vour .\-V Story,"
designed to help build public aware-
ness and understanding of local a-v
programs by serving as a guide to
practiral public relations for a-v peo-
ple.. Nearly 10,000 copies have been
distributed, and requests for additional
copies arc constantly being received.
A second major Commission publica-
tion, a simpliJied graphic summary of
the many research studies showing the
eflec:ivcness of audio-visuals, h.is been
];repared by Dr. Walter Wittich and his
stalf at the Bureau of A-V Instruction
of the University of Wirconsin. The
first press run of 10,000 copies is in
distribution to audio-visual personnel
across the nation, and a second press
run of 100,000 to supply quantities for
the main target of the piece — the gen-
eral public — is already scheduled.
Next off the Commission press will
be a strikingly illustrated sixteen-page
picture booklet called "Gateway to
Learning," which tells the audio-visual
story with a maximum of fine photo-
graphs and a minimum of texts. This
piece will contain, besides the photo-
graphs, a short summary of basic re-
search presented in graphic form and
a group of endorsements of applied
audio-visuals from leaders in many
walks of .American life, including
President Eisenhower, leaders of labor,
industry, and business and church
figures.
"The Case of the Curious Citizens,"
a carefully researched and thoroughly
pre-production-tested filmstrip and
slide presentation developed by Adrian
TerLouw, educational consultant of
Eastman Kodak, will be premiered at
the National Audio-Visual Convention
and Exhibition. This presentation is
designed for general use by audio-
visual and other personnel interested
in better instruction, and tells the
368
story of two curious parents and what
they find out about the uses of audio-
visuals in the school their child at-
tends. It will be available for showing
to any interested group in the country.
Other Commi-ssion projects "in the
works" include a series of specially
produced taped radio programs on
various phases of audio-visual applica-
tion and values; a national picture file
on audio-visual illustrations and topics;
an administrator's handbook to aid in
organizing and carrying out a practical
a-v program in the public schools; a
listing of selected free or low-cost mo-
tion pictures on a-v utilization; book-
lets on specific ways of using some ol
the public relations media, such as
radio, television, and the general
prcrs; and a new project to which the
Comm;.ssion is assigning high priority
— a budgeting guide which is intended
to create a bucigctirg pattern for a-v
materials and equipment similar to
that wliich cxis:s for textbooks.
It has taken numerous long, hard-
working sessions to build the Commis-
sion pattern of operation and to
hammer out the basic understandings
and policies on which any such group
must work. But the efforts of so many
persons, both in and out of the Com-
mis ion, are beginning to bear fruit as
workir.g tools like the publications
described get into tiistribution and
wide use.
The Connnission stands ready to
help as a coordinating agency and wel-
comes suggestions and information as
well as questions and problems, from
school administrators, audio-visual per-
sonnel, and others with a primary in-
terest in the improvement of instruc-
tion through the more effectivL- appli-
cation and use of instructional mate-
rials.
Commission members recognize that
projects thus far completed, or well
underway, represent only a beginning.
■Additional projects, now in planning
and research stages, will continue to
implement and supplement the work of
professional education groups in the
instructional materials fields through
ellectivc interpretation to all who have
an interest in good schools.
A Ccmplete Listing of
N5W Audio-Visual
Eq::ipnient will be
fovTid on pages
3<2 to 350.
THIS SIR, IS OUR DARKROOM
EdScreen & AV Guide — July, 1 957
Filmstrip in Grade Schools - •*> ^«'^^«-» ^ squiceiarmi
■T THE Tremont Avenue School in
jX Medford, N. Y. (Patchogue, L. I.
A1 Scliool Dist.), the use of filmstrips
in all curriculum areas has been par-
ticularly extensive since the school first
opened its doors in 1953. The initial
audio-visuni equipment included 14
filmstrip projectors, one for each pri-
mary Classroom (grades 1-3) and two
for circulating use in the intermediate
grades.
A filmstrip library has been built up
to 3'J5 titles in the areas of language
arts, science, citizenship education,
health and art in addition to an aver-
age of six correlated reading filmstrips
permanently assigned to each primary
classroom. All the filmstrips, with the
exception of the reading strips, are
kept in a special filmstrip file which is
centrally located and adjacent to the
faculty mailboxes. The filmstrips are
easily accessible and a "check out" sys-
tem similar to that used in checking
our reference books is provided.
At the beginning of each school year,
one member of the staff is selected to be
in charge of the audio-visual materials
in the school and this person assumes
responsibility for seeing that the strips
are returned to the file in good condi-
tion, mended and replaced if necessary.
Eich teacher assumes responsibility
for the general maintenance necessary
to keep the projector clean and in good
condition during the school year. Each
projector is kept on a movable wooden
cart, covered with a plastic mixing
bowl cover to protect it from dust.
Camel's hair brush and lens paper are
available for cleaning the lens.
During the summer months any ma-
jor repair job on any of the projectors
is done by a professional service man.
It is interesting to note that to date,
the amount of professional servicing
of these machines, although in daily
use throughout the school year, has
been negligible due to the excellent
care and intelligent use by each of the
classroom teachers.
An audio-visual workshop is given
early in the school year at a faculty
meeting by the teachers on the staff
most familiar with the A-V equipment
which in addition to the filmstrip pro-
jectors includes a tape recorder, six
three speed phonographs, an FM radio,
a 35mm camera and a 16mm sound
projector.
In the primary area, each of the 12
teachers uses the filmstrip projectors
an .-average of 20 minutes a day. The
maj.ority of this time is used in viewing
correlated reading filmstrips for the
introduction of new material and for
review work in reading. The reading
program at this level is further en-
hanced by the use of the extensive col-
lection of stories in the language arts
series of filmstrips available to the
teacher.
At this level also, the citizenship
education, health and safety filmstrips
are frequently u.sed to initiate and
stimulate interest in unit studies.
At the intermediate level, the science,
arithmetic and social studies filmstrips
are widely used to clarify and visualize
concepts presented by the texts and
to further stimulate the interest of the
class and to encourage discussion. The
strips were frequently used for remedial
reading. Teachers in the fourth to sixth
grades reported using the filmstrips
for an average of 30 minutes a week.
They also stated that the availability
of the machines was a limiting factor
in the amount of time they were used.
The impetus for tliis extensive use
of filmstrips can unquestionably be laid
to the use of a reading series that re-
quires a correlated filmstrip. There is
little doubt, however, in the minds of
the staff at the Tremont .Avenue School
that the use of filmstrips in all curricu-
lum areas is valuable and desirable
and that a flexible and workable plan
for the administration of such equip-
ment can be assumed, for the most part,
by the general teaching staff.
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Ed5:reen & AV Guide — July, 1 957
Pre-Taping . . .
Solves Predicament
by Lexia B, Young
PRE-TAPING the accompaniment
to songs could solve the problem
of what to do about the lack, of
pianos in school rooms or even the
lack of teachers to play them. Many
schools have only one or two teachers
who play the piano fairly well. In addi-
tion, many classrooms are without a
piano and much of the singing is
taught without the benefit of piano ac-
companiment.
Such were the conditions wlien the
student nurses in our school, the School
of Nursing for Affiliating Students,
Municipal Contagious Disease Hos-
pital, were invited to sing at the dedi-
cation of the new Chicago Alcoholic
Treatment Center. We had no glee
club or choral group of any kind be-
cause our students come to us on affil-
iation from other nursing schools for
a period of six weeks. With a new
group of students coming in every
three weeks we naturally did not think
it advisable to organize such a chcirus.
But since this is a taxsupported insti-
tution and the mayor and many civic
and political leaders would be present,
we had to accept the invitation and
make a good showing.
No one on our staff played the piano
very well. Nor did any of the stu-
dents. We could do fairly well for
a rehearsal but that was about all.
Finally, there was no piano in the
building that was to be dedicated. The
students were willing to sing but they
could not sing a cnppella as they were
untrained and the program was only
two weeks away.
I remembered that we had a tape
recorder. More important, I had just
learned about tape recorders and their
uses in an audio-visual education class
at Chicago Teachers College and also
about radio production and techniques.
Tape recorders are used in radio pro-
duction to record rehearsals and the
370
finished shows. Since the recordings
are used for rebroadcasting and to
show the cast its errors and weaknesses,
why couldn't they also be used for pro-
viding an accompaniment? I suggested
that a friend of mine, an accomplished
pianist, be asked to record the songs.
When the first recording was made and
played back, we found that it was a
beautiful piano solo, but hardly any-
thing that the group coidd sing by. We
decided we had to direct the piano as
we would a chorus, .\fter several tries,
we finally got a recording that not only
was satisfactory but was very beauti-
ful, too.
We used this recording for rehearsals
and for the dedication program. In
rehearsing at the building to be dedi-
Miss Yvonne Nelder, pianist, is
shown making o tape-recording of
the music that will later be used
by the chorus as accompaniment.
cated, we found it necessary to watch
the placement of the recorder. If too
far away from the grotip, there was
such a lapse of time between the play-
ing of the music and when the chorus
heard it, that the singing was behind
the accompaniment. If the recorder
was close to the group, we had to
watch the volume. We finally worked
out the ideal distance and volume and
made note of them for use the day of
the performance. The tape was marked
with 'white mending tape to show us
where to start the recorder. We hid
the recorder because we thought it
would be fun for the audience to look
for the piano. .Another tape recorder
was borrowed and the entire program
was recorded so that we could hear
how it turned out. We are still receiv-
ing compliments on our singing, which
we could not have done if we had not
had a piano accompaniment.
Tape recording can be done very
easily in a school. I was the only one
who knew anytiiing about tape record-
ers and I knew only what I had learned
in the audio-visual education class.
This would indicate that because the
average teacher can use it, the tape
recorder can be very useful. Some of
the reasons are:
1. They are less expensive than
pianos, so a school could have
several of them at less than the
price of one piano and all the
teachers could take turns using
them.
2. One or two teachers in the school.
or a friend from outside as in our
case, could reconl the songs. .All
would benefit. There would be
no worry about who would play
the piano at the next assembly.
The teachers who ordinarily
would play the piano would not
be overworked and their classes
deprived of a teacher.
EdScreen & AV Guide — July, 1 957
Officials and nurses are shown af fhe dedication ceremonies of the Chicago Alcoholic
Treatment Center. The tape-recorder was hidden from view behind the brood partition in
the rear. Miss Young acted as monitor when the piano recording was played and provided
surprise accompaniment for the student nurses' chorus.
3. The machines are portable and
can easily be removed from room
to room and from floor to floor.
4. ThQ same reels of tape can be used
many times by all the teachers or
a teacher may prefer to have her
own personal tape. The tape is
very strong, but relatively inex-
pensive. When the material on it
is no longer needed, it can be
erased and something else put on
the reel in its place.
5. "Part" singing can be encouraged
by having the individual parts
recorded as well as the complete
song. It is as easy to reverse the
tape, or stop it to concentrate on
one particular section of a part,
as it is to stop a pianist. The
additional advantage is that the
recording is available when
needed and unlike the pianist
does not balk at having to play
the same thing so many times.
6. Recordings of musical selections
from records or programs from
the radio or television can be
made for music appreciation, dis-
cussion, or storage for future use.
Remember when using the tape re-
corder, however, to (1) test the condi-
tions under which the recorded accom-
paniment is to be used; (2) mark on
the box holding the tape the material
contained on the tape, and (3) mark
either the tape or the box to show
where each new piece of material
begins.
I hope you have as much fun and
feeling of accomplishment with your
tape-recorded accompaniment as we
did with ours. Try it.
"Here's the Outer Space film you or-
dered."
EdScreen&AV Guide— July, 1957
371
News about people, organizations, events
Have you heard ?
Robert Flaherty Seminar
Tiie Third Annual Robert Flaherty
Seminar will be held August 20-29,
1957, at the Flaherty home in Dum-
merston near Battleboro, Vermont.
This seminar was established to
bring together young film-makers, and
others deeply concerned with film, to
explore the nature of film and take a
searching look at its future.
The pioneering work of Robert
Flaherty will serve as a basis for study
and discussion. In the spirit of c.\-
ploration which the Flaherty films
represent, invited film-makers will pre-
sent their own work.
The Foundation is happy to an-
nounce that the seminar will be di-
rected this year by Andries Deinum,
who brings to it his experience and
distinction as a teacher of film. Mr.
Deinum will be advised by a commit-
tee consisting of Erik Barnouw, Asso-
ciate Professor of Dramatic Art>;, in
charge of film, radio and television at
Columbia University; Dr. Jack C. Ellis,
Assistant Professor of Film at North-
western University; Dr. Charles A.
Siepman.n, Chairman of the Depart-
ment of Communication, New York
University School of Education; and
George Slnney, Director of the Film
Institute, The City College, New York.
There will be informal evening
meetings with guest speakers, and with
special programs of music which have
been a feature of our previous sem-
inars.
.\s enrolment must be limited to
the accommodations available, early
reservations are recommended. .Appli-
cation blanks will be sent on request.
The fee for the ten-day seminar —
including luncheons, lectures, film
showings, evening meetings, and use
of the conference room and reference
library — is $75.00. Inxpensive accom-
modations are being arranged.
B.I.S. Closes Non-Theatrical
Film Service
British Information Services have
announced the termination, for rea-
sons of economy, of the theatrical and
nonlhentrical distribution in the
United States of their 16mm films and
35mm filmstrips from Britain.
Films wliich are cleared for tele-
mW'
audio-visual education
in EVERY room
DRAPERIES
luXeut Light Control Droperiei will add beauty and warmth to any clatt-
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Another new LuXout Drapery feature
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The "CREEK KEY" is a special fabri-
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LuXout Draperies that has been highly
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and durobility wherever used.
LuXout Light Control Draperies are
available in a wide assortment of
colors and styles to complement any
color scheme. Consult your LuXout
Distributor or write for free color list-
ing, samples and descriptive brochure
before you select any form of light
control.
'Owlifift Department ES
iknAiitftr '822 East Franklin Straat
"..^rf^ '"'•'mond 23, Virainio
vision will continue to be available for
booking by television stations and or-
ganizations interested in developing
television programs, but no applica-
tions for the rental or sale of 16mm
prints for nontheatrical use were ac-
cepted after June 30.
The nontheatrical film service of
British Information Services was insti-
tuted in 1940 as a means of helping
the American public to learn about
the British war effort and has devel-
oped into the largest film service op-
erated by a government in any single
foreign territory.
Thousands of prints of many titles
have been purchased in recent years
by film libraries throughout the United
States and these will continue to be
available to borrowers in the areas
served by these libraries. Certain films
have been distributed under contract
by Encyclopaedia Britannica Films,
United World, Young America Films,
McGraw-Hill, Coronet Instructional
Films. International Film Bureau,
Brandon Films and Eastern Pictures
and will be obtainable from these
sources during the remaining lifetime
of the contracts, but the service hith-
erto provided from 45 Rockefeller
Plaza and its branch libraries, will now
close down except in so far as the com-
mercial agencies o|jcrating the branch
libraries may have purchased prints
and wish to keep them in distributicm.
McGraw-Hill Acquires
Young America
McGraw-Hill Book Co. has taken
over the distribution of the educa-
tional films and filmstrips of Young
.America Films. Inc. of New York City,
effective Jinie 1.
YAF will continue to operate at the
present address (18 E. 4Ist, NYC 17)
for two or three months before inte-
grating with McGraw-Hill at their
New York hca(k|u:irters. Godfrey El-
liott, Fred Powney. and William Frazer
will remain with the combined organ-
ization to further strengthen the oper-
ation as will other Y.\F personnel.
ALA Meet at Kansas City
The .\udio-Visual Committee of the
American Library Association spon-
sored two meetings at the Annual Con-
ference of the .Association which took
place in Kansas City June 23-29. The
372
EdScreen & AV Guide — July, 1 957
ieme of both meciings centered
IrouncI the importance of organizing
lie library's audio-visual service so
as to insure a thorough integration of
the administration and use with that
of other library materials. The first
meeting on June 24 opened with a
statement of purpose by Dr. Raynard
C. Swank, Director of Libraries, Stan-
ford University, in a talk "Sight and
Sound in the World of Books." This
talk was followed by a panel discus-
sion and general audience discussion.
At the second meeting on Wednes-
day, June 26, discussion of the ques-
tions brought out in the previous
meeting took place at small tables.
The reports which came out of these
small group discussions were com-
mented ujjon bv the members of the
panel whicli had presented the mate-
rial at the preceding session. This was
followed by general disruision and
questions from the audience. The
mectirg cloccl with a summary of
what took piace at the two sessions.
The .\;idio-Visual Committee was
also responsible for the noon-day film
showing which took place during four
(lavs of the conference from 12:00 to
2:00 in the Little Theater in the Au-
ditorium. I\Iiss Bertha Landers, Direc-
tor, Art, Music and Film Department,
Kansas City Public Library, was chair-
man of the committee which chose the
films to be shown at these noon-day
sessions.
The .AL.\ Audio-Visual Committee
also met during the conference. One
of the princi])al items on its agenda
was preliminary planning for a two-
day television institute to be held in
San Francisco, July 1958, in connec-
tion with the annual .\LA Conference
in that city. The committee also had
presented to it the work of one of its
subcommittees which had compiled
and published a supplement to "Films
in Public Libraries." The chairman
of this committee was Miss Violet F.
Myer, Head, Films Department, Enoch
.Pratt Free Library, Baltimore. This
supplement and the original publica-
tion "Films in Public Libraries" is
available from the American Library
.^Association.
Winners Named in Columbia
Records' National Mozart
Bicentennial Contest
Winners have been announced for
Columbia Records' National Mozart
Bicentennial Contest, one of the most
unusual competitions ever developed
for music students.
Objective of the contest was to stim-
ulate student interest in the music of
Mozart, and provide incentive for
teachers to develop a creative study
unit. The response was overwhelming.
EdScreen & AV Guide — July, 1 957
During 19j(i-;j7. the year r.^irkin;; the
200th anniversary of Mozart's birth,
eighth graders across the country were
delving into encyclopedias, diction-
aries and nuisic libraries, producing
scrapbooks, radio scripts and even col-
or sound films.
First prize (100 LP records and a
high fidelity phonograph equipped
with headset earphones for classroom
use) was awarded to ST. EDWARDS
SCHOOL, Waterloo, Iowa. This am-
bitious group of eighth-graders filmed
in color and with sound their concep-
tion of the life of Mozart. Entitled
"Mozart the Wonder Boy," the film
was written, produced, staged and
dramatized by the youngsters them-
selves. Portraying Mozart in his amaz-
ing childhood, the script rccpiircd a
juvenile thcspian to perform on the
];iano, organ and \iolin, as well :is
trip over the feet of a su'piciously
\outhful looking .Austrian Emperor.
In his untimely d:'ath scene, Mozart
was .shown franlic:dly composing his
la^t major work, coughing dramatic-
ally, adjusting his cotton wig and
finally siunipirg lifelessly in his chair,
his right hantl remembering to drop
:i (]iiill pen to the lloor. The group's
teacher is Sister Mary Lolita, O.S.F.
Principal at St. Edwards School is Sis-
ter Mary lone.
Second prize (I't LP records and a
high fidelity phonograph) went to
AKIBA JEWISH DAY SCHOOL, Chi-
cago, Illinois for its film version of
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373
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ELECTRO-CHEMICAL PRODUCTS CORP.
*0-C rranklin Street, Eoit Orange, N. J.
Mozart's life, skillfully handled with
the use of flashback incidents, and
ending impressively with a segment
of the Mozart Requiem. Teacher-Su-
pervisor was Abraham Buchman.
Third prize (50 LP records and a
high fidelity phonograph) was awarde<l
to ST. VINCENT DE PAUL
SCHOOL, Milwaukee, Wisconsin, for
their entry: a complete Mozart puppet
show, as well as a scrapbook filled with
research information, mobiles a n d
wallpaper designs. Their teacher is
Sister Mary Josette. Principal at ST.
VINCENT DE PAUL is Sister Mary
Simonetta.
Fourth prize (50 LP records) went
to JACK YATES SCHOOL, Houston,
Texas. The 29 students of this eighth
grade class wrote and taped an orig-
inal play titled "Much .Ado About
Mozart." Within this dramatization
were performances of Mozart and
arias, as well as some of his keyboard
music. Teacher: Mrs. Gloria Duke.
Principal at JACK YATES: William
S. Holland.
Fifth prize (25 LP records) was
awarded to LINCOLN JR. HIGH,
Meriden, Conn. These 20th century
Mozart fans chose to use the modern
medium of radio, and with amazingly
fine technique produced an adaptation
of the famous CBS Television program
YOU ARE THERE. They set up in-
quiring microphones at the site of the
premiere performance o f Mozart's
DON GIOVANNI. Among the open-
ing-night celebrities i n attendance
were Beethoven, who confided to the
reporter that "the performance was
terrible; the music was superb," Ben-
jamin Franklin, who when asked what
he thought of the work, said: ". . . bet-
ter to ask me what I though of 'Don
Giovanni.' Tliere was a man! As to
the music, I have a tin ear." Their
teacher is Miss P. McLaughlin. Prin-
cipal at LINCOLN JR. HIGH is Mr.
T. Mason Brown.
Prize Winning Films
"Man of .ACTION," slum-fighting
cartoon motion picture produced by
Transfilm for the .American Council
To Improve Our Neighborhoods (.AC-
TION), has won a 1957 Sponsored
Film .Award presented by Scholastic
Teacher Magazine on May 7 at the
Advertising Club of New York.
I'he film, which has been seen by
49, 000, ()()() jjersons in community show-
ings and on television, was sponsored
by the Continental Can Company and
contributed as a public service to .AC-
TION. In addition to the latest hon-
or, the film has received a Freedom
Foundation award and a Cleveland
Film Festival citation. It is distrib-
uted on free-loan through the regional
libraries of .Association Films.
The citation for the best film of
[ewish interest produced in 1956 went
to Romulus Productions at the annual
conference of the National Coimcil
on Jewish .Audio-Visual Materials,
held on Friday, May 17, at the Herzl
Institute, 250 West 57th St., New York.
The prize-winning film was "The Be-
spoke Overcoat/' a 16mm, 37-minute
film starring David Kossoff and .Alfie
BaNS, script by Wolf Mankowitz, music
bv Georges .Auric.
Distributed by Brandon Films, Inc.
It tells about a poor Jewish tailor who
helps the ghost of his late friend, Fen-
der, to take a wryly humorous revenge
on his former employer by stealing an
overcoat from him which he coveted
for many years.
The citation for the best filmstrip
of Jewish interest produced in 1956
went to the Jewish Education Com-
mittee of New York. The prize-win-
ning filmstrip was "Albert Einstein,"
written by Robert Garvey, art by Rob-
ert Frankenberg, edited by Azriel Eis-
enberg. directed by Ezekiel Schloss —
a 46-frame color filmstrip, presenting
highlights of the life of .Albert Ein-
stein, world renowned scientist, great
humanitarian and staunch friend of
Israel.
Honorable mention went to the
Commission on Jewish Education, Un-
ion of .American Hebrew Congrega-
tions for the filmstrip, "Rabbi Stephen
S. Wise: A Twentieth Century Proph-
et," a 43-frame color filmstrip, with
recorded narration, written by Mel
.Alpern, edited by Dr. Emanuel Ga-
moran, illustrated b y William L.
Steinel a n d produced by Samuel
Grand; Hadassah, the Women's Zion-
ist Organization of .America for the
film, "/ Came to Beersheba," a 28-
minute color film, written by Millard
Lampell, photographed by Fred Csasz-
nik. produced and directed by Stephen
L. Sharff; the Jewish Theological Sem-
inary of .America and the National
Broadcasting Company for the kine-
scope, "Lawyer pom Boston" — a 30-
minutc kinescope on Louis D. Bran-
deis, based on the NBC TV Religious
Hour Program, 'Trontiers of Faith";
and to the National Committee for
Labor Israel for the filin, "South Win-
dow." a 26-minute color film, script
by Nahum Ciuttnian, photography by
J. Janilowics, iiarrated by Norman
Rose, produced and directed by Joel J.
Briet.
.Arthur Zegart, documentary film
producer/director for Information
Productions, New York, was honored
at a luncheon at the .Ambas,sador Ho-
tel on Wednesday, May 1, as a co-
winner of the Albert Lasker Medical
Journalism .Award for 1956. The award
was presented for outstanding report-
374
EdScreen & AV Guide — July, 1 957
n^o^nedical research and public
liealth in the Television field.
Mr. Zcgart's award was for "The
Va.ssait Story," which he directed for
CBS-TV producer, Bill Leonard, who
is himself a co-winner of the Lasker
Award for this film.
"The Wa.ssaic Story," written jointly
by Zegart and Leonard, is a documen-
tary film report on the New York State
Hospital for the ^fentally Retarded
at VVassaic, New York. It was seen on
the CBS-'IV "Eye on New York" pro-
gram on October 21 and December 8,
1956.
Arthur Zegart has been with Infor-
mation Productions as producer/direc-
tor of documentary films since 1952.
He has produced and directed such
films as "The Maine Lobstermen,"
written by E. B. White and seen on
the "Omnibus" television show. Ze-
gart has also written and directed some
of the C;BS-TV "Search" series on pub-
lic affairs, notably a prison documen-
tary filmed at .San Quentin. This par-
ticular program was the first of its
type ever offered to a television au-
dience.
People in the News
Two educational television special-
ists have been 'appointed to the staff
of the Educational Television and
Radio Center, rounding out the Cen-
ter's program division for the coming
year, Program Co-ordinator Robert B.
Hudson announced.
.Appointed as program associates,
the new men are Edward G. Sher-
burne, Jr., for the past two years pro-
gram director for educational station
WGBH-TV in Boston, and Ray J.
Stanley, project director of the Uni-
versity of Wisconsin television labora-
tory. Both appointments are for one
year, with Stanley serving on a leave
of absence from Wisconsin.
Before serving with WGBH-TV,
Sherburne was a consultant to ETV
station KETC in St. Louis and prior
to that was TV co-ordinator for the
Navy's Special Devices Center at Port
Washington, N. Y.
Stanley has served as a program di-
rector and instructor in radio and
television at the University of Ne-
braska, Michigan State University and
the University of Wisconsin. In addi-
tion to directing Wisconsin's TV lab-
oratory, he has produced programs for
WHA-TV in Madison.
.\s program associates, Stanley and
Sherburne will initiate program ideas
and work with Center producers in the
development of programs for broad-
cast over the network, of educational
TV stations.
Chicago: The Magnetic Recording
Industry Association elected the fol-
-Contemporary Films - Louis de Rochemont-
proudly presents
GOLDEN REEL
GALLANT LITTLE TAILOR
Running Time Rental Sale
10 minutes jSJ.OO $50.00
THE BIG CITY
Running Time Rental Sale
25 minutes S7.50 SIOO.OO
Silver Reel Award Winners
A CITY DECIDES
Running Time Rental Sale
27'/2 minutes *7.50 $75.00
MOBY DICK
Running Time Rental Sale
30 minutes $25.00 $250.00
A MOMENT IN LOVE
Running Time Rental Sale
9 minutes $10.00 $125.00
^^^1^^ Award Winning Films
HELEN KELLER
IN HER STORY
R'lnning Time
45 minutes
Rental
312.00
Sale
#100.00
THE GREAT
ADVENTURE
Running Time
75 minutes
Rental
$15.00
Sale
$150.00
also the Edinburgh Awortl Winner
THE SUEZ C:ANAL
(The Story Behind Today's Headlines)
Running Time Rental Sale
18 minutes BW $ 6.00 BW $ 60.00
color $10.00 color $100.00
Send For Free Brochure
Contemporary Films, Inc.— Louis de Rochemont Film Library Assoc.
13 East 37th Street, New York 16, N.Y. Dep't ES
lowing new officers at its annual meet-
ing held recently at the Blackstone
Hotel -in Chicago: Irving Rossman,
President, representing The Pentron
Corp.; .\rnold Hultgren, Vice-Presi-
dent, representing American Molded
Products Co.; Herman Kornbrodt, .Sec-
retary, representing .\ u d i o Devices,
Inc.; Charles Dwyer, Treasurer, repre-
senting Webcor, Inc.; Victor Machin,
member of the Board of Directors,
representing Shure Brothers, Inc.; and
Joseph Hards, member of the Board of
Directors, representing Magne-Tronics,
Inc.
Oregon: The new officers of the
Oregon .Audio-Visual .Association for
the coming year are as follows: Presi-
dent — Donnell Sanders, Coos Bay:
Vice-President— Larry Butler, Southern
Oregon College: Secretary-Treasurer —
Ben Simmons, State Dept. of Educa-
tion: Past President — Milt Grassel,
DVI.
C. W. Strong of Springfield has
been appointed by President Sanders
to act as representative at large.
We are promised by President Sand-
ers interesting, well planned meetings
in the coming year. More participa-
tion by members is expected to build
this organization and include more
teachers and audio-visual people who
are not now members.
Dr. Ward E. Ankrum, Director, Au-
dio-Visual Library, at Stephens Col-
lege, has accepted an appointment as
Associate Professor in the Division of
Education and Psychology and Direc-
tor of .Audio-Visual Education at Hen-
derson State Teachers College, .Arka-
delphia, Arkansas. The position at
Henderson will offer opportunities
to teach both graduate and un-
dergraduate courses in audio-visual ed-
ucation and to develop application of
these materials and services in the
field of teacher training. His long-
range interest in professional educa-
tion has been intensified through
Northeastern Missouri State Teachers
College, Kirksville, where he assisted
in planning and supervising the An-
nual Audio-Visual Credit Workshop
for the past four years.
He is asking your cooperation in fur-
nishing your current catalog, brochures,
descriptive folders, samples and other
materials in order to achieve the follow-
ing purposes: (I) to develop current
files for the administration of the au-
dio-visual program at Henderson State
Teachers College, (2) to assemble course
materials for graduate and undergrad-
uate audio-visual education courses at
Henderson, (3) to allow uninterrupted
utilization of the files at Stephens Col-
lege, and (4) to preserve the present
files for his "successor at Stephens. All
materials sent to him for utilization at
Henderson will be forwarded to his
office on that campus .after they have
been arranged and identified accord-
ing to categories applicable to the ad-
ministration and audio-visual instruc-
tional programs. In order to separate
and process these materials kindly send
them to his residence: 7 McBaine, Co-
lumbia, Mis.souri.
There is an urgency related to his
request as his obligations at Hender-
son State Teachers College commence
July 1, 1957.
EdScreen & AV Guide — July, 1 957
375
valuation of new films
l>y L. C. LARSON
IHitcioi. Aiidio-Vinul f.i-iilcr
Indiana CaivciMtv
CAHOLYN CUSS
A«sn< ijic I'lQlr^or, Sihonl of Lducatinn
liitlijiia l}ni\eraiiiy
and JOHN FRITZ
IiiMiiii im. School of Udiitacion
Indi.iiia L'liivcrsitT
VUm rnjieivs nnd ninlunlions on
tlifie pages are btisfil upon discus-
sioiis by a prnriexc cnnmiiltee com-
ptiifil tif Indiana Utiivnsilv facuHy
tiirfiibri'!, piihlic school teaclirrs, stu-
denls III inidio-i'isunl rdncnlion. and
Hull iiirinhrrs oi the Audio ■ Visual
center of Indiana University.
Prfrtiirw prints should lir sent direct-
ly I" the AudinVisuol Center, Indiana
University. Hlonmintilon, Indiana.
PROTOZOA: GNE-GELLEO ANIMALS
(Encyclopaedia Britannicn Films, Inc.,
1150 Wilmeltc Avenue, Wilmcttc, Illi-
nois) II minutes, IGmm. sound, Idack
and white or color, 1957. .'51 00.00 and
§50.00. Produced by Hal Kopel lor En-
cyclopaedia Britannica Films, Inc.
Teacher's Guide available.
Dcscrlptirn
This film uses cinephotomicrop;raphy
lo show a variety of protozoa and some
of their life functions.
It opens by .showing the principal
pliotographer of the film. Dr. Vishniac,
at work in his laboratory and then the
teeming life in a drop of water and
pictures hundreds of protozoa swim-
ming in the eye of a needle. The ccto-
j)lasm, endoplasm, and nucleus of a
cell pre identified and protozoa are
classified by the ways in which they
move. Amoeba are pictured moving by
pseudopodia; Pavancmn, Eugler.a, and
Phacus, by fiagella: and Paramecium
and Prorcdon by cilia.
The contractile vacuoles of Prorodon
and nirphnrisma arc tliown; the for-
mer a.s it fills and empties. The muscie-
like threads (myoneme;) of Spiroslo-
7num and Vorlicelln arc also pictured.
After illustrating the engulfing cf food
by an Amoeba and the gathering of the
food into vacuobs where it is digested,
(he film <le.scribcs the expulsion of
fluid wastes by the contractile vacuole
and tlic di.sc'iargc of solid wastes di-
rectly to the exterior. It next shows
Phacus and Euglena .is examples of
proto-oa possessing chlorophyll and
]>ictures the mouth opening of P.lcplia-
rismn into which the food is swept and
the suckirg of body fluids of other
j)roto7oa by Huc'.oria.
Binary fission in the cillate. Stylo-
vyrliia and conjugition in Dlcpharisma
are next pictured. These fol'ow two
examples (o illustrate symbiosis: pro-
tozoa which help the wood roach dige.'t
food and a Psramcciwn in which many
minute plants live. Next is seen the
parasite, Opalina, which is found in
the intestines of frogs and illustrations
of parasitism by showing a typanosome
similar to the one causi-g sleeping
sicknefs in man.
Finally, examples of colonial organi-
zation are seen in Pleodorina and
Volvox and concluding scenes present
a brief summary.
Ajjpraisal
I he interesting cincphntomicrogra-
phy (mostly dark field) of this film
dearly pictures a largo variety of living
one celled animals which are used to
illustrate eflectiveiy principles and
facts concerning protozoa. The film be-
ing of particular interest and use to
high .'".chool biology teachers to show
that the one-celled microscopic animals
have the same general characteristics as
the more complex animals, i.e., they
move, reproduce, obtain food, digest
it. eliminate wastes, and respond to
stimuli, .\l.so, this film will probably
kindle an interest in the further study
of protozoa and other microscopic or-
ganisms.
>.'any college instructors of general
biology, zoology, and other biological
science courses will also find this film
educationally useful. The use of a
large number of genus names may be
distracting and confusing to some of
the viewcr.s; however, it does serve to
emphasize the existence of a wide
variety of protozoa. Also, many tech-
nical terms are used such as myonemes,
pellicle, and symbiosis. In order to de-
rive the greatest educational benefits
from this film, the viewers should have
some knowledge of these technical
terms and the genus names before
viewing it.
—George Vuke
VOLLEYBALL TECHNIQUES FOR GIRLS
(Voimg America Films, Inc., 18 East
4 1 St Street, New York 17, N. Y.) 11
minutes, IGmm, sound, black and
white, 1957. S50.00. Teacher's Guide
available.
Description
This film on the techniques of girls'
volleyball is designed to help those
players who have learned the basic
rules of the game and are now ready
to develop its techniques.
The film first introduces the skills
Pyramid Temple at Chichen itzo, Yucoton, dafes back to seventh or eighth century.
Built by Mayas.
376
EdScreen & AV Guide — July, 1 957
of volleyball by showing the funda-
ineinals of the overhand volley, a skill
which must be mastered if the player
wishes to be profiuent in the game.
By means of slow motion photography
the correct use of the fingers is shown
both in receiving and returning the
ball. The same method is used to show
the vigorous extension of the arms and
ihe snapping movement of the wrists.
Various drills for the perfection of
these skills arc demonstrated, followed
by action shots of "setting up the
ball," l)oth for passing and individual
play.
I he overhead volley is presented and
its advantages illustrated liy the girls
on the court and then through the use
of animation the foiu points necessary
in a well-executed overhead volley are
given - receive the ball in front of the
l)ody, have elbows out and thumbs
down, contact ball with tips of fingers,
and use an arm and a wrist snap.
Again and again good passing and
correct passing position is stressed, as
well as such necessities as keeping an
eye on the ball at all times.
The next technique discussed is the
"spike." The correct body position and
the techniques of the jump are given.
The use of a chair on which a player
can stand and practice the arm move-
ment of the downward drive is illus-
trated. Other drills are shown with
groups of three girls. The teams are
then called back into position and the
use of the spike-turning play is dem-
onstrated.
In logical sequence, the film shows
the defense of the spike. The first de-
fense is the use of the underhand vol-
ley with proper timing being stressed.
The use of the underhand volley to
recover the ball from the net is shown.
This can be used to set the ball up for
a teammate or for individual play. The
second defense against the spike is
visualized in slow motion photography
by the player blocking the spike at the
net with both hands. The advantages
of two players using four hands to
block a spike is recommended. The
timing of the jump which accompanies
the block is compared with the jump
used in the spike.
The last concept is the "serve." The
underhand serve is first shown and the
three ways by which this technique can
be used are demonstrated — heel of the
hand, knuckles of the. hand, and palm
of the hand. The results of the follow-
through are pictured both in actual
use and by means of animation. This
makes it possible to see the exact
course of the ball from both the cor-
rect and uncorrect follow-through.
Brief mention is made of the u.se of
a spin and a curve in the serve and
EdScreen & AV Guide — July, 1 957
slow motion photography makes it pos-
sible to see the effects of this procedure
on the ball. The side arm serve which
gives more power and control over the
ball for a low serve is shown. This is
followed by a demonstration of the
overhead serve which is the most pow-
erful of the three serves.
In conclusion the players take their
correct positions on the court and
show the u,se of the techniques that
must be mastered not only to become
a skilled |)layer but whidi are necessary
to promote well-organized team play.
.Although there is much need for indi-
vidual skill, volleyball is essentially a
team game.
Appraisal
Here is one of the better instruc-
tional films lor the coaches of girls'
volleyball. The use of slow motion
photography is particularly helpful.
The presentation of the skills is sim-
ple, direct, and complete. The use of
the various drills in order to become
proficient in the different skills not
only gives suggestions to the coach
but will overcome the common tend-
ency of all begiimers to want to play
the game without the necessary detailed
practice on the fundamentals. The
film is technically competent and es-
pecially well organized and presented.
Its use will have a wide range from
junior high girls who have had expe-
rience with volleyball in grade school
to the college classes for a review and
the perfection of the basic techniques.
The film is produced in black and
:^i
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377
white which in no way detracts from
its usefulness. Where necessary, white
and black sweaters are used to distin-
}(uish the teams. A companion and
follow -up film VOLLEYB.\LL
SIR.ATEGY FOR GIRLS is also
available.
—Mickey Bloodworlh
EARLY AMERICAN CIVILIZATION
(MAYAN, AZTEC, INCAN)
(Coronet Films, Coronet Building,
Chicago I, Illinois) 13 minutes, I6nim,
sound, black and white or color, 1957.
$68.75 or §125. Teacher's Guide avail-
able.
Description
Scenes of present-day Indian life,
views of the remains of ancient civili-
zations, animated maps, drawings, and
dioramas in this film illustrate some
aspects of the Mayan, .\ztec, and Incan
"maize" cultures which flourished be-
tween 400 B. C. and 1200 A. D.
-As the narrator points out, three
mighty Indian nations thrived in .Amer-
ica centuries before Columbus discov-
ered America. These nations depended
upon corn or "maize" for much of
their economic stability. In many ways
these cultures produced civilizations
that rank in some respects with an-
( ient Egypt or Mesopotamia. The
-Mayas settled in Central America, the
.Aztecs built their cities in Mexico, and
the Incas established homes in the
highlands of the .Andes or Peru.
Earliest of these cultures were the
Mayas who created their first empire
in Guatemala. Later, in the seventh
or eighth century, they moved into
the land now called Yucatan. .At their
largest city, C:hichen Itza, the .Mayas
built a great pyramid temple for reli-
gious ceremonies. A sacred well where
young women were thrown as human
sacrifices is shown. Food items were
placed as offerings in the hollow mid-
dle of reclining statues. Pictures of the
Mayan way of life of long ago are
compared as being similar with the
descendants of that culture today. The
film illustrates how they still depend
upon corn, weave on hand looms, and
build simple thatched huts.
.As evidence by the remains of their
cities, the Toltecs, Mixtecs, and Zapo-
tecs also created rich civilizations.
They were driven out by the Aztecs
about 1200 A. D. and the new con-
querors built Tenochtitlan, a city of
canals like Venice, as their capital.
Some of the canals, lagoons, and island
gardens still exist. The film shows
many Aztec images in stone and gold
of their corn god which contributed
much to the artistitc heritage of Ameri-
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can culture. They developed an accu-
rate calendar and experimented with
many present-day crops, such as corn,
peppers, tomatoes, and sweet potatoes.
By 1400 A. D. in the highlands of
the .Andes, the Incas were busily build-
ing and organizing a great empire
which stretched from Quito to central
Chile. Approximately 900 years after
its founding, Cuzco, the capital of the
empire, is still inhabited by descend-
ants of the Incas.
The Incas built many fine roads and
trained fast runners who delivered mes-
sages across the country. They wove
fine cloth and made beautiful figures
out of silver and pottery. The film
shows some of the foundations of their
buildings wliich were built without
mortar and still stand — so tightly fit-
ted that a knife blade cannot be pushed
in the cracks.
The narrator points out that as
more and more is learned alMut the
religion of the .Aztecs, the building
and architectural feats of the Mayas,
and the highly organized government
of the Incas, the contributions of these
early Indian civilizations arc becoming
increasingly apparent.
Appraisal
Early American Chiilizations (May-
an, Aztec, Incan) provide an excel-
lent survey of the cultures of three
early Indian civilizations. Much of the
content compares the ancient civiliza-
tion of the early .American cultures with
the descendants of those same civiliza-
tions and tends to serve as a motiva-
tion for continued study of today's
inhabitants of those countries. It might
well be used as an overview or intro-
ductory presentation to stimulate
interest in further study of early
.American cultures. The film should be
suitable on the intermediate through
senior high .school levels. Much of the
appeal of this film may be attributed
to a skilful use of live photography,
animation, dioramas, and art work to
depict a culture of centuries ago. Due
to the fact that inany of the names
used are complicated it would be de-
sirable to present more of them in
written form on the maps.
— O. E. Bissnieyer, Jr.
LET'S TRY CHORAL READING
(Young .America Flms, Inc.. 18 East
41st Street, New York 17, N. Y.) II
minutes, 16mm,' sound, b&w, 1957.
S50.00. Teacher's Guide available.
Description
The film shows high school students
as well as elementary cliildren reciting
poems together in the infonnal at-
mosphere of the classroom and points
out how a finished performance can
378
EdScreen & AV Guide — July, 1 957
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With the help nf the illustrated, sten-hv-sten
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match the potentials of the equipment used
Ihe Manual helps users make the most of their
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• covers all types, makes, and
models in general use
• illustrafed, step-by-step
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• 1,400 photographs and
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• 386 large (B'A" x 1 1") pages,
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• idea-stimulating discussions
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• extensive bibliography
Prepared by Dr. James D. Finn, Chairman
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University of Southern California, THE AU-
DIO-VISUAL EQUIPMENT MANUAL is
published under the general editorship of Dr
Edgar Dale.
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AUDIO-VISUAL METHODS
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by Edgar Dale
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be enjoyed by P.T..\. groups or school
as,sembly audiences. It brings to the
attention of the teacher the fact that
choral reading can improve class par-
ticipation and that youngsters them-
selves will develop an appreciation for
and a desire to share poetry with
others. Let's Try Choral Reading shows
teachers how students who have little
talent can be given a chance to per-
form and to feel more at ease before
a group.
One sequence in the film shows how
the members of a group prepare for a
choral reading ancl how lines are re-
hearsed. It suggests first tliat the group
should choose a selection suited to
their age level and one which appeals
to them. Secondly, that choral reading
should be a group project employing
the student's own interpretations —
"should the voices be high or low?"
"would some lines sounci better to-
gether or alone?" It further mentions
the importance of pleasing tones and
inflection, pronunciation, enunciation,
articulation, rhythm, and the stress of
words.
Several demonstrations of choral
reading are given in the film. The
readings used are from three unpub-
lished poems by Margaret Carlile Tra-
vis. The final sequence is devoted to
one of these entitled "Surabachi"
using special lighting effects to give the
poetry a dram.itic staging.
Appraisal
.\lthough the medium of choral
reading has been used rather frequent-
ly both in and out of the classroom,
this production introduces for the first
time on film the techniques of group
speech. To the uninitiated the title of
the film, Let's Try Choral Reading,
would seem to apply to the area of
music. Actually, choral reading is very
much like singing since it emphasizes
rhythm and voice pitch; but it is also
like a drama because each one can have
a part. Really, it is concerned with
group recitation of the written word.
Ability to sing or to act is not neces-
sary. One might describe it as a modem
approach to elocution which u.sed to
be quite the fashion in grandmother's
day. The film should prove valuable to
teachers and students in the areas of
speech, English, and the language arts
from the elementary through high
school levels. It very ably demonstrates
what can be done to provide students
in these classes with a concrete expe-
rience and explains the values to be
derived from choral reading. The film
could contribute much to arouse the
current lagging interest in poetry and
the beauty of the spoken work.
—Betty Weiser
mr. Churchill and mr. wcxler *
are the essence of modesty.
Ihcy feel ihey must point out,
however, that their organization
received five awards * *
at the 79.57
golden reel film feitivtl.
of cburchill-wexltr film produciiont
• Village of Spain, golden reel award,
classroom films
• Human Heredity, silver reel award, classroom
films (produced for E. C. Brown Trust)
• Exploring your Growth, silver reel award
classroom films
• Disorders of the Heart Beat, silver reel
award, medical sciences (produced for
American Heart Association)
• Dynamics of the Tubercle, golden reel award.
medical sciences (produaion assistance to
Universiries of Chicago and Kansas-
sponsored by Chas. Pfizer and Co )
PHASE FILMS
The Phase Films are mature single-purpose films
presenting the most significant microbiological phe-
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Photography of living organisms NOT .\NIM.\TION.
Write for Titles. Descriptive Folders or Previews.
ARTHUR T. BRICE
Phase Films Ross, California
EdScreen & AV Guide — July, 1 957
379
Ohtirch beMttment
DOING MORE FILM BUSINESS
WITH THE CHURCHES
It was cnc of those Trade Show
sessions. The main talk finished, the
speaker got only a few questions, so
adjournment was early; a very typical
situation.
"How's business?" I inquired of two
young men as we stood up to leave.
"Rotten!" said one and the other
added. "Not .so good; coukl he better!"
Replying that I wrss sorry to hear
surh news, I asked "What are you
doing to make it better?"
.Mmost in unison they replied; "The
usual things."
Scon the conversation rrvealcd that
they were running A-V rental libraries,
serving churches and schools prinnrily,
with equipment selling on the side.
They bristled when I commented,
that for all the effort tliey were putting
into it, I thou-'ht they were having
prettv good business.
"What would you do? You seem to
know so much," ihey shot right back
at me.
Then I ask"d them two fundamental
questions which left their jaws hang-
ing mm: "Do you krow your mer-
chandise? Do ycu really know your
customers?"
Getting mrrc sp"cifi'-. I asked. "Do
you knew what's in the reel can? If
you dcn't how can you 'sell' it?"
The tall one sputtered something
about. "Heavens no! I don't have time
to look at all that stuff. It wou'.d take
davs."
Now T press"d them on the second
half of th->t b'sic duet: "Do you know
the chu-ches, how they run, who runs
them: do you know the ministers of
the churches you'd serve?"
This brought even deeper astonish-
ment to their faces, and the shorter
one from Connecticut replied, "No, I
would not know how to start on
that." and the other added that he
knew a few church people, mainly
those that came into his place of busi-
ness.
Now I let them have it point-blank:
"For two business men who don't
know the stuff they sell and don't
know the customers who ought to buy
it, you have more business than you
deserve if you have any at all."
Then the loud-speaker began to
bawl something about clearing the
room for a luncheon and our con-
versation was broken off.
Selling A-V Materials
What's basic? I'll give you the
churchman's viewpoint on what is
basic, and the foundation stones of
success with the church are simple and
easily stated: a) you must know your
'merchandise'; b) you must know your
customer and his needs; c) and, you
must know how to deal wtih your cus-
tomer. Let's look at these more in
detail and see what they mean.
My fellow conferees above were not
doing too badly. What other seller
could ignore the basic principles?
Could a grocer get far if he did not
know what was in the cans? Could
a farm implement concern expect
much business if it did not know the
farmer and his needs?
Yet, the A-V library people are
often just about that dumb. I stood
by the booking desk of a film rental
library some time ago and found that
the girl was saying "No" and "I don't
know" and "I'm sorry" over and over
again. No, we don't have that film;
No, we don't have that film in; No,
I really don't know what it is about.
Can any business survive all those
No's? Hardly!
Later, in a West Coast library, I saw
a different performance. Here was a
woman who not only knew what was
in the can but she knew who was on
the other end of the line! Her re-
sponses were tailored to her customer's
needs, and he asked for information
and advice. True enough, she did not
have exactly what he asked for but
she fixed him up happily with another
title which would get his job done just
as well. This booker knew what was
in the cans, what Dr. Brown was like
by WILLIAM S. HOCKMAN
and what he was trying to do with
a group of young people on a Sunday
night. And she sold him!
Knowing Your Stuff
Hf)w did this operator know her
films and filnistrips? I'll give you her
plan of operation, boiled down: a) she
read the descriptive material in the
catalogues, releases and broadsides; b)
she previewed the most active and im-
portant stuff herself; c) she delegated
drudgery to others and kept mighty
close to that telephone herself.
She not only read about the films
but .she filed that material so she could
get at it in a hurry. She kept a record
of the churches who had used mate-
rial, and suggested that when a cus-
tomer was in doubt about the fitness
of a film, for a certain group or pur-
pose, that he call a pr.'or user. This,
she claimed, was an excellent idea for
the two would fall into n disc;ission
of other materials and educate each
other and stimulate the desire to use
more material.
She went beyond reading and hear-
ing about: She spent many mornings,
when the phone might not be too
busy, in the preview room. Others
could attend to the routines, .she had
to know, she had to see what she
wculd "sell."
"I used to have this place turned
around," she said, pointing to an
inner office where routine work was
being done. "I used to be in there
while some inexperienced girl sat out
here and lost business for me, both
over the phone and over the counter."
I wanted to know more about this
angle and she gave it to me; it went
like this: "A few years ago we thought
any one could take the orders for
films, and I would run the whole
shebang from the back office. It took
some lean years to tell us that the
way this phone and this counter is
handled means the difference between
bad and good business."
380
EdScreen & AV Guide — July, 1 957
Knew Yciir Custcmers
"Let ms tell you another thin^: No
one ever bavrs that coiintir witliout
yoir.:thinr^ — t!ie film hs came for, or
one whiili would substitute for it; th'.-
filmstrip he wanted; or, a packet of
literature for his file. W/c must render
service, we will even call ither li-
braries to help our customers find what
they need."
Let me take it from hire. She ad-
mitted that she could not fjet out on
the field as she wanted to, when I
brought up this angle.
There just is no substitute for know-
ing your customers on their honi ;
grounds. Going out to the church for
a chat; goins; to meetings of min:s:ers;
going to conferences and institutes.
Listening to church people talk can
help you size them up in terms of
how ycu must do business with them.
One library operator kept asking
the ministers to come to his place to
see new films. They didn't show up.
He asked me whiu to do, complaining
of them. 1 simply advised him to take
his stu.'f out to tiiem. Once a month
they met as a professional group. 1
told him to set up out there and show
a film — a late one. Then he sent a
postal saying that he would bo there
an hour before the meeting showing
a certain film and they could see it by
coming a little early.
Did they come? They certainly did!
They came early and asked all sorts
of questions, and they came to see.
This plan killed two birds with one
stone: He got his siulf seen, and he
got to know the preachers.
Know His Needs
As an illustration, take this year:
The churches will be .studying J.\P.\N
and the theme CHRIST THE
CHURCH .\ND RACE. The library
operator who is on his toes will get
ready to serve his churches. He will
buy the new film, THE BROKEN
.M.ASK. getting prints enough to take
care of his clientele. He will get
YOUNGER BROTHER. The church
is going to need these films so he will
have them.
He will also be on the lookout for
filmstrips which touch these themes.
He will tell his churches about this
material. He will suggest that they
book early. He will get over to them
that they should use the films many
times — with all the groups in the
church. If there are utilization guides
for these films, he will buy them and
get them out to his users — for they
will suggest to the church many uses
for these films.
Or, take another illustration: The
almost nine thousand Presbyterian
Churches in the US.A will this year
be studying the life and times and
teachings of Jesus. That's the tljcmc
for the year. The A-V library can tlo
something about this if it is on its
toes. It can tell the churches what
materials it has which bear on this
great curriculum theme which will run
for a whole year — October to October.
The smart ones will even go one
step farther. They will get ihj gen-
eral brochure which gives every course
and the lesson title for every Su:iday.
They will study it. They will study
their tides and set up a chart which
gears their materials into these lessons.
And they will tell the churches, with
whom they hope to do business, what
they have done. This will help the
churches distribute their usage of this
material over the whole year.
In the case of filmstrips they will
stock them early and tell the churches
about them. What they will do about
preview of material, with a view
to buying, is a thorny matter. As a
churchman, I believe in the right to
see before I buy. At the same time,
I know what a headache spot previews
can be. But this I know, the prolilem
can be solved.
0\J major denominations
cooperate through the
Broadcasting and
Film Commission to
bring you powerful,
realistic motion pic-
tures produced with
professional skill and
dramatic talent.
BFC Films are designed
for churches to meet
specific church needs.
AWAKEN new interest in your
church program • ENCOURAGE
moterial support and sharing of
time and talents •TEACH valuoble
lessons in Christian living
BFC Films MAKE
USTING IMPRESSIONS
TWO DISTINGUISHED
NEW RELEASES
BROKEN MASK: Winner of ihe Golden Reel Award
A forceful and dramatic story of two college
students who shatter the masks of prejudice
against the color of a man's skin.
16 MM. Sound Color and Black and White 281/2 Min.
YOUNGER BROTHER:
A moving and sensitive film story of Jiro who dares
to break away from the age-old traditions of Japanese
culture to become a Christian.
28V2 minutes, 16 mm. sound
Block and White — Color —
Order from your local film library.
BROADCASTING and FILM COMMISSION
NATIONAL COUNCIL Of CHURCHES 220 FIFTH AVE., NEW YORK 1. N.
EdScreen & AV Guide — July, 1 957
381
On knowing your customer, take
another angle: How many local film
libraries tell potential users how some
other church used material creatively
and effectively? Mighty few! Too
few! Yet, here is one of the very best
ways to keep a film off the week-end
roost! And the church whose work
is told about is pleased with the pub-
licity.
I know a dealer who asks those
who return films in person how the
program went. He hits pay-dirt every
now and then and asks if his secretary
can take down points so he can put it
into a little story as a printed mailing
piece.
.\nother library operator invested
his Sunday evenings in seeing how
his customers were using the films they
rented. He tried to cover two in an
evening by staying in the same part
of town and catching the early meet-
ings first. He went to learn; not ad-
vise. He went to get acquainted: not
sell.
Seeing how some young people were
using a filnistrip to spark discussion,
he went back to his library and listed
some others that were good for that
purpose. Seeing how a group of young
adults used a film as the background
for a lively discussion on a current
social problem, he looked over some
'boarder' films in the terms of that
usage.
But, the most important thing that
happened to him, was noting that the
minister was NOT running everything
himself. There were many groups in
these churches, and each group
struggled with its program problems
alone, aided and advised by the min-
ister or the Director of Education, if
there was one.
This observation meant re-focusing
much of his publicity. It had been
beamed at the preacher, the minister.
Now he made a new approach.
In a polite, and somewhat apolo-
getic letter, he asked the ministers of
the various churches to send in the
names of the people who were in
charge of programming for the various
groups of the church. Now he had a
list of several potential users in these
churches. He could look over his
wares (films) in terms of some of
their needs and way of working.
In conclusion, knowing your cus-
tomers gets down to just such practical
things as these and many others. If
you have time for them, your chance
of increasing your business is good.
If you are too busy for this work,
your church business won't grow very
fast.
Buying is one side of the coin; sell-
ing the other. Put another way: You
don't sell unless some one buys. How
often this is forgotten by those who
would sell to the church. (Space is
too limited here to get into the equip-
ment angle. It will be dealt with in
a later article.)
To a degree selling should be
adapted to the way the buyer wants
to buy (or thinks he wants to buy).
Here is an illustration: The busi-
ness secretary of my church comes to
me with a bill from a film library. It
simply says that we owe them so
much. Could I O.K. that? Would it
go by the sharp eye of a trustee with-
out an O.K.?
"What's it for?" I asked.
"I only pay the bills, when properly
approved," she said with a smile.
•As it turned out, here was a state-
ment for a film rental which should
have gone direct to one of the groups
of the church. But, how could it? No
film title given; no utilization date;
no nothing.
Three phone calls later I had
sleuthed it down. Again I reminded
this library that we wanted to be
billed so we we could approve state-
ments without so much bother.
Most churches operate on a budget,
with certain organizations outside of
this general budget and paying their
own way on program items. We are
just not cranky. The budget of my
church is close to $100,000.00 and
twelve solid business men hold all of
us accountable.
Let's take another illustration: For
reasons unknown to me, a library
keeps prints in circulation long after
they are worn out. Splices break; the
film busts; the program collapses. A
little of that goes a long way! Some
customers complain, but the scratched
and patched prints still come through.
His church business will not grow as
it should and could.
Advice: In booking find out who is
to be billed for the film; church, the
church school, which club, which
organization. Get this information on
the billing statement. .-\lso, find out
who is tooking the film. Get that
name down, too. While less important
in small churches, it is extremely im-
portant in the large ones, who are.
after all, the heaviest users.
.Again, accommodate the churches,
and ask tlie churches to accommodate
AMERICAN BIBLE SOCIETY
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Offices in 12 Principal Cities
Free loan films in color:
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each other. Illustration:
I phoned for a film. It was un-
available, they said. I asked where
it was booked, and was told that it
would be in a town 25 miles away on
Friday night. I wanted it for Sunday
night! Would I drive there for it?
I sure would!
The library phoned the Friday night
user and asked him to hold it for my
pick-up Saturday morning. Result:
Two rentals instead of one, with a lot
of goodwill toward that alert library
operator.
Summary
What does this add u|] to? Three
things: If you would do more business
with the churches you must know
your materials in the first place.
Secondly, you must know your cus-
tomers and their needs, and after that
you must find out a good pattern of
business relationship with the churches
and the people who operate them. In
short, commonsense with a small "s".
Here's to more business!
— H'm. S. Hockman
Cathedral's U.S.C. Workshop
Carrying out a plan to build in the
churches a deeper appreciation for the
power of motion pictures and filmstrips
when geared to the basic goals of the
church. Cathedral Films, Inc., is again
this summer conducting an audio-visual
workshop at the cinematography de-
partment of the University of South-
ern California for seminary students.
One of the best ways to reach the
churches is to reach them through the
young men who will some day be their
ministers and already this long-range
plan is bearing fruit and becoming
widely appreciated. "We are seeing
great results as an outcome of our
workshop efforts last year, and we know
we are on the right track," said Dr.
fames K. Friedrich. ".As we expand our
workshop idea, the wall of resistance
against the audio-visual teaching ap-
proach in our churches will disinte-
grate much more rapidly," he said.
The workshop will be held daily,
five days a week, beginning June 24
and continuing through .August 2.
Leaders will be Rev. John G. Harrell,
director of religious education and act-
ing consultant on audio-visual educa-
tion to the National council of the
Episcopal Church, and Dr. Robert
Gerletti, coordinator of audio-visual
education, Los Angeles county super-
intendent of schools staff.
They will cover such subjects as
classroom use of audio-visual mate-
rials, research and theory in audio-
visual education, evaluation of audio-
visual materials, and others. Graduate
credit will be given for work accom-
plished, it was announced.
382
EdScreen&AV Guide — July, 1957
Audio Directory
Audio Equipment
EVERYTHING IN ELECTRONICS
Send for FREE 1957 Catalog
Recording equipment, Hi-Fi audio,
school sound systems, training kits,
electronic ports. Write for Catalog.
ALLIED RADIO
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catalog
AUDIO-MASTER
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Audio Producers
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• sound/filmstrips
• sound tracks for motion pictures
MAGNETIC RECORDER & REPRODUCER
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Phonograph Records, Tape
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TAPE RECORDERS, TAPE, HI-FI
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SOUND
advice
COLUMBIA RECORDS, and in
particular Mr. Harold Schwalbe, dem-
onstrated for us an interesting way to
make a good and practical low im-
pedance microphone from that idle
permanent magnet loudspeaker on the
shelf. Such a "gizmo" (and what else
would you call it?) can be very useful
in recording choruses, orchestras, bands,
verse-speaking choirs and other large
groups.
Let's start by saying that the larger
the loudspeaker cone (measured in
inches as a diameter), the better your
recording is likely to be insofar as cone
size is a factor in loudspeaker quality.
And, too, the larger the cone the wider
the pick-up angle is likely to be.
Now, take a length of shielded mi-
crophone cable. The length is not a
critical factor in quality — so — when
in doubt use a little more rather than
a little less. You will find a braided
metal shielding inside which is a single
insulated wire.
Connect (and a good, clean connec-
tion is important) the single wire (in-
sulated) to one side of the loudspeaker
terminal strip. If (and this will be
true of about 80% of loudspeakers)
there is a small green dot on the ter-
minal strip, connect the insulated wire
to this side because the green dot indi-
cates the "hot" or "positive" side of
the strip. Next — connect the braided
shield to the "cold" or "negative" side
of the strip.
Within the five feet of cable nearest
the tape recorder {and preferably
within the last foot), an output trans-
former must be mounted. It must match
on the one side the input resistance or
impedance stated in ohms of the tape
recorder and on the other side the
impedance, also stated in ohms, of the
loudspeaker. Once the low impedance
side of the transformer has been con-
nected to the cable from the micro-
phone you are ready to attach the high
impedance side to the input of the tape
recorder.
about audio materials
and equipment
by MAX U. BILDERSEE
Let's take a not unlikely hypotheti-
cal case. You have a twelve inch per-
manent magpiet loudspeaker which you
wish to use as a microphone. It may be
mounted in a baffle — or it may be
unmounted.
You have determined (through pre-
vious knowledge, or through consulta-
tion with your local audio equipment
dealer) that the impedance of the loud-
speaker is eight ohms and that the
input impedance of the tape recorder
is 20,000 ohms. This is as bad a mis-
match as trying to wear a size three
galosh over a size twelve shoe! But, in
electronics the mismatch can be cor-
rected by proper use of the right
transformer.
You have purchased umpteen feet
of rubber covered shielded single con-
ductor microphone cable, the correct
output transformer (the primary side
of which is 20,000 ohms to match the
recorder input impedance and the sec-
ondary side of which is eight ohms to
match the impedance of the loud-
speaker). And, of course, you have
purchased a plug to fit the 'mike' re-
ceptacle of the tape recorder.
You study the back of the loud-
speaker to find the positive side of the
terminal strip, usually indicated by a
green dot. To this side you connect
the insulated single wire of the micro-
phone cable. To the other side of the
terminal strip you attach the braided
metal shield of the new cable.
Now you cut off not more than five
feet, and preferably not more than
one foot, of the microphone cable from
the end which will be nearest the tape
recorder. The longer piece, already at-
tached at one end to the loudspeaker,
is attached to the secondary (eight
ohm) side of the output transformer.
One end of the shorter cable is now
attached to the primary (20,000 ohm)
side of the same transformer. The other
end of the short wire is attached to the
plug . . . and ZOUNDS! you have a low
impedance microphone for the tape
EdScreen & AV Guide — July, 1 957
383
NEW 1957 RECORDS BY HELEN PARKHURST
(From The ''GROWING PAIISS" SERIES)
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They focus on the Teen Ager.
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Every HOME, CHURCH and SCHOOL LIBRARY should own these records-
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Our Experience is your key to
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CAMART DUAL SOUND READER
• 16 or 35mm single and double system
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• 16 or 35mm Magnetic Model $185
• 16 or 35mm optical model $195
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the CAMERA MART Inc.
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recorder — ready to goll
Mr. Schwalbe answered four specific
questions for us and the questions as
we phrased them and his precise an-
swers are passed on herewith:
I. What do you do if there is no
green dot on the loudspeaker?
"It is very unusual if there is not a
dot on the speaker. If there is no dot,
just connect each lead from the sec-
ondary of the output transformer to
each lug of the speaker. If two speak-
ers are connected in parallel and there
is too little bass, just reverse the con-
nections to one of the speakers."
2. How do I recognize the positive
side of the secondary of the trans-
former?
"There are usually just two base
leads on the secondary of the trans-
former. Also if checked with volt ohm
meter, it will be about 3.2 ohms ap-
proximately if used in conjunction
with 3.2 ohm speaker."
3. How do I recognize the positive
side of the primary of the transformer?
"They usually have a red, blue lead
and a third colored lead."
4. How do I recognize the positive
terminal of the plug matching the
receptacle of the tape recorder?
"The positive side of the terminal
will have the heavier insulated lead
going to it."
Mr. Lloyd W. Loring of the David
Bogen Company offers sage advice in
the field of acoustics and we are quot-
ing from his letter as the final item in
this series on adapting school-type tape
recorders for use with low impedance
microphones. He says "We suggest that
the recorders consider carefully the
type of hall in which the recording is
to be made since this will determine
to a great degree the kind of sound
obtained. A large reverberant hall will
tend to blend the voices but also tends
to blur the speech of the singers and
thus make it more difficult to under-
stand the words of a song. In a non-
reverberant room, the number of mi-
crophones can be reduced and they can
be placed further away from the sing-
ers. However, in a highly reverberant
room it is often found advisable to use
several microphones (normally one for
each section of the chorus) locating
them fairly close to the singers. An
omni-directional microphone normally
can be used successfully only in an
acoustically excellent hall, and uni-
directional or cardioid microphones
are to be preferred when it is neces-
sary to control reverberation."
Siobhan McKenna has been justly
toasted for her performance as Joan
in George Bernard Shaw's "Saint Joan."
Mature high school students and col-
lege students certainly will be inter-
ested in this masterful performance
recorded RCA-Victor (Camden, New
Jersey) and released in album LOC-
6133. This original cast performance
of the Cambridge Drama Festival Pro-
duction was made shortly after the
opening of "Saint Joan" at the Phoe-
nix Theatre, New York, following suc-
cessful performances at the Sanders
Theatre, Boston and at the Playhouse
in the Park, Philadelphia.
Regardless of whether the record-
ings are used in classroom instruction,
they are a worthy addition to the re-
corded literature collection in any li-
brary and particularly in school and
college libraries. Certainly the listen-
ing student will profit from reading
Shaw's exhaustive research and study
on the subject of the play before
listening to the recording. Indeed, the
recording adds a new dimension to the
reading, and it is well to have the play
in hand to be read as the characters
deliver their lines. In all, it is a most
worthwhile and enchanting listening
experience.
Miss McKenna's sensitive portrayal
of the inner turmoil of Joan of Arc is
a delight to the ear. So, too, are the
presentation of the supporting roles
played by such experienced actors as
Ian Kieth (Peter Cauchon), Earle Hy-
man (Dunois), Frederic Tozere (.Arch-
bishop of Rheinis) Bryany Halliday
(Earl of Warwick) and the others in-
cluding Michael Wager, Thayer David,
Earl Montgomery, Dick Moore and
Dennis Patrick.
Miss McKenna's close familiarity
with the play and the character she
portrays is based on her having enjoyed
stunning successes as The Maid in
Dublin and London. .\t An Taibhdearc
in Galway she portrayed Saint Joan
in her own Gaelic translation. The
crisp, clear, Irish intonations and de-
livery are characteristic of the magnifi-
cence of her performance. Few
students have the opportunity of seeing
384
EdScreen & AV Guide — July, 1 957
a play such as this produced with the
consummate skill of artists in New
York, but few need miss the oppor-
tunity of the vicarious experience of
enjoying it through these RCA-Victor
recordings.
A new dimension in sound record-
ing is attempted and approached in
THE NIGHT OF THE HUNTER
(RCA-Victor, Camden, New Jersey —
LPM 1136). This is story telling in an
advanced form with musical back-
ground and interludes designed specifi-
cally to enhance the impact of the
events depicted through the music and
through the medium of Charles
Laughton's superb delivery. Davis
Grubb's story was adapted for motion
picture presentation and Walter Schu-
mann created the brilliantly haunting
and original musical score which is the
backbone of this recording. The two
principal themes of the river and little
children stand out strongly in this
harrowing tale of escape and pursuit,
of innocence pitted against savage
brutality. Charles Laughton, as the
narrator, adds to his laurels as the first
storyteller of our generation. High
school students and other adults can
profit not only aesthetically from hear-
ing this recording, but also practically
as a new technique of communications
is unleashed for aural consumption.
This is the art of the storyteller, com-
bined dramatically and effectively with
that of the musician striking at and
holding the interest and attention of
the listener.
High school groups should be aware
of David Allen's reading of "When
Lilacs Last in the Dooryard Bloomed"
and other poems from "LEAVES OF
GRASS" by Walt Whitman. This re-
cording (Poetry Records, 475 Fifth
Avenue, New York 17-PR 300) in-
cludes in addition to the poem already
mentioned other examples of Walt
Whitman's art including "One's Self I
Sing," "I Hear America Singing,"
"Poets to Come," "Out of the Cradle
Endlessly Rocking," "When I Heard
the Learned Astronomer," excerpts
from "Song of Myself," "The Last In-
vocation," "G o o d b y e, My Fancy,"
"Hushed Be the Camps Today" and
"Vigil Strange I Kept on the Field One
Night."
David Allen has been attracting con-
siderable attention with the sound of
good poetry and has been heard on a
number of radio stations with his read-
ings. His delivery is not overly dramatic
but rather he plays down the emphasis
on voice and performance to highlight
the beauty of the lines. He renews the
demonstration that written poetry,
magnificent as it may be, must be
heard to be truly appreciated.
Newest and Finest Records
for Teachers and Students of
FOREIGN
LANGUAGES
Many teachers are using these albums in class-
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study. Each ZODIAC album includes 3 unbreak-
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text and translation, delightfully illustrated.
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Write for Descriptive Literature
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Because tape-o-matic is a complete tape recorder, not just a
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Ed5r
TtAV Guide — Julv. 1957
385
Film Strip News
Buy By Mail and SAVE
VISUAL DIRECTORS!
AND TEACHERS
Do you want to MAKE A FILM-
STRIP AT OUR EXPENSE from
vour photos or drawings? Send
details and we will advise how
you can participate in our free
production service.
ALL STEEL FILE
for 311 filmstrips, 5 drawer, sepa-
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cross reference index, charge out
and numbering system, 1000 in-
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only $34.95 now
Weekly News Program
Current week's news arrives by air
each Mon., study guide, teacher
index, quiz, etc. PLUS filmstrip
"Current Affairs Is Fun"; J5.50
value, scjld by mail only.
SAMPLE ONLY $1
WORLD S LARGEST
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Film
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THERE'S
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COLOR FILMSTRIPS
AND SLIDES
The masters make the difference
J]
inn
FRANK HOLMES
LABORATORIES INC.
1947 FIRST STREET
SAN FERNANDO, CALIF.
EMPIRE 5-4501
WRITE FOR BROCHURE
i/ew ^iimdti'l
md
Described and evalnated by ROBEST
OHUECH, WALTER PILDITCH, and
HAROLD WARD. Producers sboiild
send reylew copies of filmstrips to
R«bert Church, Audlo-Ylsnal Coordi-
nator, Herman Felsenthal School, 4101
S. Calnmet Are., Chicago 15, Illinois.
ARCTIC WILDERNESS SERIES
Encyclopaedia Britannica Films, Inc.,
1144 Wilmette Avenue, Wilmette, Illi-
nois. Strips are composed of color
photograplis. Grade range includes
middle grades. Reading level of text
is about fourth grade. Subject area is
natural science. Strips are based on
Walt Disney's production of "The Arc-
tic wilderness."
.ARCTIC FOXES AND WOLVES
(47 Frames). The filmstrip was very
easy to understand and follow. The
text and pictures proved to be inter-
esting and with explanation the text
could be understood by the primary
grades. The vivid coloring and excel-
lent photography appealed to middle
and upper grades as well. The film-
strip tells the story of the Arctic wolves'
and foxes' life at the beginning of the
mating season, through the summer,
and until the parting of the family at
the beginning of winter. Questions and
a summary concluded the filmstrip.
THE NORTHLAND (48 Frames),
The filmstrip describes in brilliant
color the three regions of the North-
land: the Polar ice cap, the tundra, and
the Subarctic. These regions are pre-
sented in terms of their differences
in appearance, climate and types of
plant and animal life to be found.
Some unusual plants and animals such
as the cinquefoil, the lemming, and
the ptormigan are shown. Good ex-
amples of protective coloring in ani-
mals is also to be seen.
The material is well presented. A
few terms needed explanation to the
fourth graders. However, they were
very interested and retained the in-
formation. The summary and ques-
tions at the end were very helpful.
HANS CHRISTIAN ANDERSON SERIES
Encyclopaedia Britannica Films, Inc.,
1144 Wilmette Avenue, Wilmette, Illi-
nois. Strips are in color. Grade range
— fifth to eighth grades. Reading level
— intermediate grades. Subject area is
language arts. Each strip telb one
Hans Christian Anderson story in text
and picture form.
THE LITTLE MERMAID -(48
Frames).
THE TINDER BOX (45 Frames).
HANS CLODHOPPER (36 Frames).
THE SHEPHERDESS AND THE
CHIMNEYSWEEP (30 Frames).
These are colored filmstrip versions
of four of Hans Christian .Anderson's
tales. The story in each case is pre-,
sented first in text frames and then
followed by a series of pictures. These
pictures are unique in that they are
constructed from pieces of cloth.
The story is to be read aloud using
the text. The picture frames are then
shown and the students are to re-tell
the story. A discussion of the story
follows and 'something to do' activi-
ties are suggested which includes mak-
ing pictures from cloth, plays, etc.
While the stories are good the pic-
tures could be better. In places they
do not follow the continuity of the
story, both in color and object. The
colors, in many cases, have a tendency
to be shallow and washed out. Greater
contrast between the subjects and
background would have been more
effective.
For the most part the stories were
enjoyed by the children viewing them.
The plan of having the pictures with-
out the story allows the children to
participate in telling the story from
the pictures. It not only tests the
child's reading but his comprehension
and observation. The pictures made
from cloth interested them (although
their feelings were in accordance with
the above mentioned complaint), and
they enjoyed using them to re-tell the
story.
OUTLINES OF NATURAL
SCIENCE SERIES
Long Filmslide Service, El Cerrito,
California, Strips are color pictures,
drawings, and photomicrographs.
Grade range— ninth to twelfth grade.
Subject area is biological science. Films
are constructed to be used for intro-
ductory presentations.
INTRODUCING BIOLOGY (26
Frames). Through use of animated pic-
tures at the beginning of the strip,
the meaning of the word biology is
explained. Color pictures illustrate
living and nonliving things. Included
is a discussion of the use of the micro-
scope and other essential items needed
in the study of biology. Strip also tells
386
EdScreen & AV Guide — July, \ 957
of several professional fields which
depend on the study of biology.
Concluding frames show various divi-
sions of the field of biology including
zoology, botany, entomology, cytology,
and anatomy. Each field is explained
and' illustrated by pictures.
This filmstrip includes very complete
and helpful introductory notes for the
teacher. These are to be used for pre-
view purposes and include notes for
uses, methods of presentation and proj-
ects possible. Filmstrip is designed for
use as an introduction, preparation for
test, final review, or with other, more
detailed filmstrips on the various fields
of biology. Pictures and photographs
capture and hold student's interest
throughout the strip. Text provokes
thought and questions from the class.
INTRODUCING CELLS (30
Frames). Filmstrip begins with ex-
planation of cell theory and discussion
of scientists who proposed it. After
illustration of the use of the micro-
scope, the types of cells are shown.
Several exarhples are used and some
fine drawings and photomicrographs
are presented. A method of seeing
cells in the classroom through the use
of an onion are explained. Structure
of one-celled animals, functions of
cells, and importance of photosynthesis
are subjects included in the presenta-
tion. .Mso included are explanations
of the growth of cells, process of os-
mosis in cells, discussion of protoplasm,
and fission or cell division. At end is
series of ten review questions and re-
view slides.
It is very evident that producers of
this filmstrip carefully selected material
for maximum clarity and interest level
for high school students. Even with
no prior experience in subject matter
a student may gain a great deal of in-
formation tlirough viewing this series.
As mentioned with previous filmstrip,
it may be used on several occasions dur-
ing the course of a year of study of
the subject.
Note — Other films in above series will
be reviewed in a future issue.
Helen Parkhurst Has Written
Exploring The Child's World
Introduction by Aldous Huxley
Chapters on Stealing - Lying ' Worry '
Anger - Punishment - Discipline - Good Sports-
manship - The New Baby - Sex - Conscience '
Death - God - Prayer - Rights of the Child -
Prejudice ' A Real Experience to Banish Con-
fused Thinking.
Published by Appleton Century Croft, 1931
Price ^.50
Now in Seven Languages. In Germany translated
and published by the United States Department
of Information to portray American Life.
Sold by
ALPARK EDUCATIONAL RECORDS INC.
40 East 88th Street New York 2, N. Y.
SCIENCE FILMSTRIPS
SINCE 1931 SINCE 1931
MADE BY TEACHERS FOR TEACHERS
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TEACHING: REVISED AND EN-
LARGED. By Edgor Dole. 544 pp.
Illustrated; and with 49 full-color
plates. The Dryden Press, 1 1 0 West
57th St., New York 19, N. Y. 1954.
$6.25.
THE AUDIO-VISUAL EQUIPMENT
MANUAL. By James D. Finn. Pub-
lished under the genera! editorship of
Edgar Dole. 384 pp. 1500 illustra-
tions. The Dryden Press, 1 1 0 West
57fh St., New York 19, N. Y. 1957.
$9.50.
AUDIO-VISUAL MATERIALS: THEIR
NATURE AND USE. Revised Edition.
By Walter Arno Wittich and Charles
F. Schuller. 570 pp. 249 Illustrations,
14 Color Plates. Harper & Brothers,
49 E. 33rd St., New York 16, N.Y.
1957. $6.50.
MANUAL OF AUDIO-VISUAL TECH-
NIQUES. By Robert de Kieffer ond
Lee Cochran. 220 pages. 1955. Pren-
tice-Holl, Inc., Englewood Cliffs, New
Jersey, $3.75-
STANDARDS OF PHOTOPLAY AP-
PRECIATION. A Course of Study in
Photoplay Appreciation, Including a
Photoplay Approach to Shakespeare.
By William Lewin and Alexander
Frozier. Illustroted. Educational &
Recreational Guides, Inc., 10 Brainerd
Road, Summit, New Jersey. $4.75.
TAPE RECORDERS AND TAPE RE-
CORDING. By Harold D. Weiler. 192
pp. Radio Magazines, Inc., P. O. Box
629, Key ES, Mineolo, N. Y. 1956.
$2.95 or $3.95 (hard cover). Writ-
ten for the omoteur and semi-profes-
sional tope recordist, the book gives
special emphasis to the use of tope
recording in education.
A WINDOW TO THE CHILD'S MIND.
By Dorothy R. Luke, 268 pp. Authen-
tic analysis of HELEN PARKHURST'S
RECORDED INTERVIEWS with chil-
dren. A real searchlight on problems
of home and school. Indispensable as
a psychological guide. For teachers
and parents, timely, inspiring. Book
includes outines for PTA leaders.
Storbridge Publications 1955 — Sold
by ALPARK EDUCATIONAL REC-
ORDS INC., 40 East 88th Street, New
York 28, N. Y. $3.50.
THE A-V BIBLIOGRAPHY. By F.
Dean McClusky. 230 pp. Wm. C.
Brown Company, Publishers. 215
West Ninth St., Dubuque, Iowa.
$3.75.
AUDIO-VISUAL TEACHING TECH-
NIQUES. By F. Dean McClusky. 139
pp. Illustrated. Wm. C. Brown Com-
pany, Publishers. 215 West Ninth St.,
St., Dubuque, Iowa. $2.75.
AUDIO-VISUAL AIDS TO INSTRUC-
TION. By Horry C. McKown and Al-
vin B. Roberts. 608 pp. McGraw-Hill
Book Company, 330 West 42nd St.,
New York 36. Second Edition. $5.50.
EDUCATIONAL FILM GUIDE (com-
prehensive listing of best 1 6 mm films
on all subjects), 11th completely re-
vised edition, 1953, 1037 pages, with
semi-annual and annual supplement*
thru Spring of 1957. The 11th edi-
tion ond the supplement service are
each $7.50 unless ordered and billed
at the some time when the combina-
tion price is $12.50 (for foreign
prices, odd $1.00 in each case). The
H. W. Wilson Company, 950 Uni-
versity Ave., New York 52.
FILMSTRIP GUIDE (comprehensive
listing of best 35mm filmstrips on all
subjects), 3rd completely revised edi-
tion, 1954, 410 pages, with semi-an-
nual and annual supplement service
through Foil of 1957. The 3rd edi-
tion and the supplement service ore
$5.00 each unless ordered and billed
at the some time when the combina-
tion price is $8.50. (For foreign
prices, add $1.00 in each cose.) Or-
der from The H. W. Wilson Company,
950 University Ave., New York 52.
EDUCATORS GUIDE TO FREE FILMS.
Compiled and Edited by Mary Foley
Horkheimer ond John W. Differ. Edu-
cational Consultant, John Guy Fowlket.
17th Annual Edition, 1957. Educa-
tors Progress Service, Dept. AVG,
Randolph, Wis. $7.00.
EDUCATORS GUIDE TO FREE SLIDE-
FILMS. Compiled and Edited by Mary
Foley Horkheimer and John W. Differ.
Ninth Annual Edition, 1957. Educo-
tors Progress Service, Dept. AVG,
Randolph, Wis. $5.00.
EDUCATORS GUIDE TO FREE TAPES,
SCRIPTS, AND TRANSCRIPTIONS.
Compiled and Edited by Walter A.
Wittich, Ph.D., and Gertie Hanson
Hoisted, M.A. Third Annual Edition,
1957. Educators Progress Service,
Dept. AVG, Randolph, Wis. $5.75.
EdScreen & AV Guide — July, 1 957
387
MONTHLY REVIEW OF WHAT'S NEW FROM MANUFACTURERS & DISTRIBUTORS
LJUL
Aludio-visual trade review
by ROBERT E. SCHREIBER
NEW MATERIALS
The following onnouncements of recent
releoses are bosed on information sup-
plied by producers and distributors.
Audio-visual materials of all kinds are
listed under the same general subject
headings. The producer or primary dis-
tributor for each item is indicated by
name or coding appearing in CAPS fol-
lowing title and classification of material.
Addresses of primary sources are given in
the Index to Primary Sources at the end
of this department.
KEY TO ABBREVIATIONS
mp — motion picture
fs — filmstrip
si — slide
rec — recording
LP — 33-1/3 r.p.m. mierogroove record
min — minutes (running time)
fr — frames (filmstrip pictures)
si — silent
R — rent
b&w — black Cr white
sd — sound
col — color
Pri — Primary
JH — Junior High
C — College
int — Intermediate
SH — Senior High
A— Adult
For more information about any of the
new materials listed, use the Service
Coupon on page 396.
LANGUAGE ARTS
Poetry Reading by Dome Peggy Ash-
croft rec LONDON I- 12" LP $3.98.
Browning, Bloke, Dobell, Shakespeare,
Lear, Tennyson, Herrick, Donne, Shel-
ley.
For more information circle 137 on coupon
Sophocles Ejecta fs CME 30fr si col
$5.50. Scenes from the production
tell the story; models of the stage
setting and costume plates included;
teaching manual.
For more information circle 138 on coupon
Teaching Unit: Shakespeare — Macbeth.
POLAND $10. Kit includes a 55 min-
ute (at 3.75 inches) tape recording
of the principal speeches of the play
with running commentary and a study
booklet. Additional booklets 50c each.
For more informotion circle 139 on coupon
Yeats: The Countess Cathleen rec TRA-
DITION 1-12" LP $5.98. The great
verse play starring Siobhan McKenna
and John Neville with Aline Mac-
Mahon, Tom Cloncy, end others.
For more information circle 140 on coupon
LANGUAGES
Speak and Read French: Basic and In-
termediate, Conversational, and Lit-
erature rec PHONOTAPES. Available
as LP albums at $20.85 & $13.90 or
as pre-recorded tapes at 7.5 inches
($29.85 and $19,901 or 3.75 inches
$23.85 and $13,901.
For more information circle 141 on coupon
MATHEMATICS
Number Peek: Count to 10 PRIMARY
PLAYHOUSE. An Educational game
for arithmetic designed for easy stor-
age and specifically mode to be
checked out by pupils.
For more information circle 142 on coupon
MUSIC: Composers
Mozart 1 5sl MUSICAMERA col $7.50.
Life, times, and works including place
of his birth in Salzburg, childhood
and adult likenesses by contemporary
artists, likenesses of other members
of his family, reproduction of manu-
script poges.
For more information circle 143 on coupon
INSTRUMENTAL
Keyboard Experiences in Classroom
Music mp TC 20min sd b&w $75 also
rental. How keyboard experiences re-
late to the total music program of the
elementary school, using the piano
as a resource instrument, use of silent
keyboard to give children sensory ex-
perience with music fundamentals.
For more information circle 144 on coupon
Spotlight en Keyboard ... on Brass . . .
On Percussion 3 rec VOX 3-12" LP.
Survey of sounds of older instruments
in each category played by contempo-
rary artists.
For more information circle 145 on coupon
Spotlight on Strings rec VOX 1-12" LP
Does the same musical work sound
the same, performed by the same
artist, on a Stradivarious, a Guarner-
ius, on Amati, and a modern Hoenel
violin? Includes 26 other stringed
instruments, some of them centuries
old. Instrumentalists include George
Humphrey, Martin Hohermon, and
others.
For more information circle 146 on coupon
String Trio mp CORONET 1 1 min sd col
$100 b&w $55. The violin, viola, and
cello are examined fully and heard
as components of o string trio. Shows
function of parts of stringed instru-
ments, how sounds are produced,
methods of fingering, pizzicato, bow
technique. JH.
For more information circle 147 on coupon
If YOU WANT
VIEWING WITH
160" WIDE ANGLE
VIEV)/ING
BRILLIANCE IN
NORMAL LIGHT
TEACHER CONTROL
EACH VIEWER IN
HIS OWN SEAT
FULL WINDOW
VENTILATION
DARK ROOM EYE-
STRAIN ELIMINATED
I.KiHTMASTER
UNMATCHED, » cONTROl '/* ^v-
„( lead'"*
jce ^' ^ — ---z
,, MiMtl.
iHATIONAt
" AUDIO-
VISUAL
] 12270 MONTAGUE STREET • BLDG. 57
! PACOIMA • CALIFORNIA
OPERATIC
Cloflin: La Grande Breteche rec COM-
POSERS 1-12" LP $5.95. An Ameri-
can opera by Avery Cloflin; libretto
by George R. Mills. F. Charles Adier
conducting the Vienna Orchestra.
For more tnilormation circle 148 on coupon
Cornelius: The Barber of Bagdad rec
ANGEL 2-12" LP $6.95. First record-
ing of the opera by Peter Cornelius.
A light-hearted piece about the gar-
rulous Barber — from the "Thou-
sand and One Nights" — whose good
intentions ond irrepressible chatter in-
terrupt the path of true love.
For more information circle 149 on coupon
Opera Without Words 4rec KAPP 4-12"
LP eo $3.98. Melodies from the com-
posers' original scores played by the
Rome Symphony Orchestra, conducted
by Domenico Savino. Pogliocci,
Covallerio Rusticano, La Forza Del
Destino, Turondot.
For more information circle ISO on coupon
Strauss: Highlights from One Night in
Venice rec EPIC $3.98. 1-12" LP.
The last of the Johann Strauss oper-
ettas sung by soloists with the Vienna
Chamber Choir. Rudolf Moralt con-
ducts the Vienna Svmphony Orchestra.
For more informotion circle 151 on coupon
^fifi
I
OTHER VOCAL
•nny Bunch of Roses rec TRADITION
1-12" LP $4.98. Irish folksongs,
Uileonn Pipe and Tin Whistle tunes
performed by Seamus Ennis, one of
Irelond's leading folklorists and col-
lectors.
For more informofion circle 152 on coupon
>wling Green rec TRADITION 1-12"
LP $4.98. Folksongs from the South-
ern Mountoins sung by the Kossoy
Sisters with banjo and guitar accom-
paniment by Erik Darling.
For more information circle 153 on coupon
Burl Ives: Songs of Ireland rec DECCA
1-12" LP $3.98. Molly Malone, Come
Back Paddy Reilly, Girls of Coleraine,
and others.
For more informotion circle 154 on coupon
Elizobethon Songs rec TRADITION 1-
12" LP $4.98. Love songs, ballads,
and other delights from the time of
England's greatest musicol glory, sung
by Norman Notley and David Bryn-
ley, accompanied by Poul Wolfe on
the harpsichord.
For more information circle 155 on coupon
Sfoiner: The Crucifixion rec WFB I - I 2"
LP $3.98. Alexander McCurdy, organ-
ist and choirmaster; George Laphom,
tenor; Roy Wilde, baritone; chorus
of the First Presbyterian Church in
Philadelphia.
For more information circle 156 on coupon
Yankee Legend rec HEIRLOOM 1-12"
LP $4.98. New England's story in
song from Colonial times through the
revolution. Nineteen songs and ballads
in a unique narrative pattern by noted
folksinger Bill Bonyun.
For more informotion circle 1 57 on coupon
SYMPHONIC
Crescent City rec COLUMBIA RECORDS
1-12" LP $3.98. Sounds of New
Orleans evoked by Paul Weston by
drawing on folk tunes and original
themes and with a specially aug-
mented orchestra.
For more information circle 158 on coupon
Hi-Fi In the Making rec WESTMINSTER
1-12" LP. The conductor didn't know
— nor did the orchestra. Unknown
to them 0 rehearsal of Britten's
"Young Persons Guide to the Orches-
tra" was taped ■ — - especially those
vital parts when high fidelity is put
into music making. Reheorsal on one
side; complete performance on the
other.
For more information circle 159 on coupon
Music from the Big Top rec MERCURY
1-12" LP $3.98. Carl Stevens and
his Circus Bond provide the fanfare-
filled opening parade, the whirling
ocrobots, the gliding trapeze artists,
the bounding clowns, and the side-
show attractions.
For more informotion circle 160 on coupon
Orchestral Highlights from Wagner's
"Ring of the Nibelung" rec EPIC
$3.98, 1-12" LP Ride of the Valkyr-
ies, Wotan's Farewell, Magic Fire
Music, Forest Murmurs, Daybreak,
Siegfried's Rhine Journey, Siegfried's
Funeral Music, Brunhilde's Immola-
tion.
For more information circle 161 on coupon
Tone Poems of Silelius rec VANGUARD
2- 1 2" LP $9.96. Sir Adrian Boult and
the Philharmonic Promenade Orches-
tra of London perform Finlandia, En
Saga, Swan of Tuonela, Nightride and
Sunrise, Pohjola's Daughter, The
Bard, Lemminkainen's Homecoming,
Prelude (The Tempest), Oceanides,
Topiola.
For more informotion circle 162 on coupon
SNAP IT with
POLAROID
LAND
^B^ni Camera
PROJECT IT with'
EYSTONE
Overhead
Projector
WAKE d Slide- and PROJECT it-
m Only 3 Minutes!
Anyone can do it. Use any copy— snap the picture— mount trans-
parency for either 3%x4" or 2V^.y.2\^," slide. Both sizes of Polaroid Trans-
parencies may be projected with the Keystone Overhead Projector.
Any Message is made More Effective —
Geofiraphy Teacher, to show up-to-date map. Science Teacher, to show
specmien. Music Teacher, for choral group. Superinlendenl, for presen-
tation to board. Any illustration, chart, clipping, cartoon, et"
For Full Details write Keystone View Co., Meadville, Pa.
PHYSICAL EDUCATION & SPORTS
Rhythm in the Zoo mp YAF Hmin sd
b&w $62.50. Designed to stimulate
the young child to rhythmic and
creative body movement. Pri.
For more informotion circle 163 on coupon
Volleyball Strategy for Girls & Volley-
ball Techniques for Girls 2mp YAF
lOmin eo sd b&w $50. SH.
For more informotion circle 164 on coupon
PRODUCTS & INDUSTRIES
Cotton from Soil to Fabric fs VEC 35fr
si b&w $3.50. Cotton plant ond
flower, fibers bursting from the boll,
use of modern machinery in planting,
cultivating, and harvesting cotton.
Int.
For more Informotion circle 165 on coupon
Farmer Brown, Steelworker mp BARBRE
28min sd col free. Former Brown
leaves his western farm to work in
blazing heat and noise of a steel mill.
He learns how steel is made and the
mony uses of- it in products for home
and ranch. On his return home, he
takes with him a greater realization
of the importance of steel in every-
day life.
For more information circle 166 on coupon
Switching to Safety mp COOK 20min sd
col free. Story of high reliability pres-
sure switches — vital safety centers
in the production of modern aircraft,
war missiles, and industrial automa-
tion.
For more Information circle 167 on coupon
Wonders of the Wheat Kernel mp GOL-
DEN 17min sd col $125 r$4. Entire
story of wheat from the structure of
the kernel to the importance of fresh
grinding and the history of milling.
For more informotion circle 168 on coupon
RELIGIOUS EDUCATION
Crescent and the Cross mp WORLD 31
min sd col r$15. The Moslem world
through the eyes of young Ameri-
cans. An unusually objective treat-
ment of Islam filmed with the coopera-
tion of Middle East governments.
For more information circle 169 on coupon
Broken Mask mp BFC 29min sd col r$i2
b&w r$8. Story of two young college
students who came to grips with
the man-made barriers of prejudice
agoinst the color of a man's skin, and
through their experiences come to re-
alize that living together harmoniously
is a two-way street — a challenge to
each one to recognize and assume his
full share of responsibility.
For more information circle 170 on coupon
Father of the Southwest mp DAGGETT
13min sd col $100 b&w $55. Work
of a 1 7th century pioneer in estab-
lishing an outpost of civilization
among the natives of the area.
For more information circle 171 on coupon
Meaning of the Resurrection fs SVE
46fr sd col $10. Filmstrio only $6.50.
Record only $3.50. Visualizes the
various Resurrection appearances as
recorded in the four Gospels and
points out the agreement in important
facts. Difference in attitude of Jesus'
followers between the Crucifixion and
Pentecost is documented, ond selected
teachings of Paul on the subject of
Christian immortality ore introduced.
SH.
For more information circle 172 on coupon
Unfinished Tosk mp CONCORDIA 72min
sd b&w r$22.50. Portrays the steward-
ship responsibilities of Christians in
bringing the redeeming Gospel to
backward areas of the world. A dra-
matic fother-and-son split occurs
when 0 wealthy businessman, played
by Roy Collins, gives active service
but little deep belief to his church.
He opposes his son's desire to serve
as a missionary in New Guinea. Film
For The Most Complete Selection Of
Write for your free copy of our
film catalog, THE PROJECTOR.
THE METHODIST PUBLISHING HOUSE
Atlanta 3 Baltimore 3 Chicogo 1 1
Cincinnati 2 Dallas 1 Detroit 1
Kansas City 6 Los Angeles 1 2
Noshville 2 New York 1 1 Pittsburoh 30
Portland 5 Richmond 16
San Francisco 2
EdScreen & AV Guide — July, 1 957
389
"FIBERBILT" CASES
"THEY LAST INDEFINITELY"
Equippsd with (teal corners, (teal cord
holder and heavy web itrapi.
Only original Fiberbilt Coies bear this
Trade Mark
Your AMuranco
of finutt Quality"
For 16mm Film —
400- fo 3000* Raol*
Sold by All Leading Dealer*
Here it is! Just Released!
Another interesting and enlightening film
for the use of students of the French lan-
guage:
"VISAGES de la VILLE LUMIERE"
Film # 4 of the
ACCENT AIGU
Convenational Film Scries
• FOR INFORMATION REGARDING
SALES and RENTALS
Write to
FOCUS FILMS CO.
IS85 Westwood Blvd. Los Angela 24, Calif.
Qualhy Filmstrips Since 1929
Completely revised in color —
Community Helpers — Home Series
Helpful Stories for Children
"Our Country" National Award Series
Catalog on request
FILMSLIDE SERVICE
1505 Fairmount Ave.. El Cerrito 8. Call!
HEIDENKAMP
BIRD FILMS
PFodueer A Dlltrlbutor EaBtem BepreiMiUUT*
HEIDENKAMP ALBERTSEN
NATURE PICTURES DISTRIBUTING CO.
538 Glen Arden Drive 1105 Pork Avenue
Pmebwgh 8, Pa. New York 28, N. Y.
has received an oscar from the Na-
tional Evangelical Film Foundotion
who also awarded Collins similar
acknowledgement.
For more information circle 173 on coupon
Younger Brother mp BFC 29min sd col
r$12 b&w r$8. Story of Jiro and the
manifold problems he encounters in
breaking away from the age-old tra-
ditions of Japanese culture to become
a Christian.
For more information circle 174 on coupon
SOCIAL STUDIES: ELEMENTARY
Irrigation mp YAF 1 5min sd b&w $75.
What irrigation is, how it is accom-
plished in the Southwest, and what it
means to the land and those who
farm it. Int.
For more information circle 243 on coupon
Life of o Primitive People mp CORONET
Hmin sd col $125 b&w $68.75. The
life of a primitive tribe in Africa today
parallels that of early man In pre-
historic times: hunting for food, using
fire, and adapting materiols to make
clothing, shelter, utensils, and weap-
ons. Int.
For more informotion circle 244 on coupon
The Mayas mp CORONET I 1 min sd col
$100 b&w $55. First films of the ruins
of the ancient city of Tikal in Guate-
mala introduce this survey of Mayan
civilization. From Tikal of the Old
Empire to Uxmal and Chichen Itza of
the New Empire, the remarkable
ochievements of the Mayan Indians
in agriculture, architecture, sculpture,
astronomy, and mathematics. Int.
For more information circle 245 on coupon
Men on Your Money fs VEC 32fr si b&w
$3.50. Describes the important contri-
bution made by each man to American
history and their basic position with
regard to thrift. Int.
For more information circle 246 on coupon
Mexican Fishing Village mp BAILEY Smin
sd col $ 1 00. Story of the people who
live on the island of Janitzio, a tiny
piece of land in the middle of Lake
Potzcuaro, which lies between Guadel-
a\ara and Mexico City. Here the peo-
ple live in the same primitive fashion
they hove followed for generations. Int.
For more information circle 247 on coupon
Truck Farm mp CORONET 1 Imin sd col
$100 b&w $55. Bill and Cathy live
with their parents on a truck farm.
When not in school, they help with
planting, harvesting, and other jobs.
In this way life and products of a truck
farm are shown. Pri.
For more information circle 248 on coupon
SOCIAL STUDIES: GEOGRAPHY
African Rhythms mp ASSOCIATION
14min sd col free. Liberian culture,
native music, dances, and customs.
For more information circle 175 on coupon
Atlantic City mp UWF 20min sd col
free. Colorful summertime attractions
olong the seven mile boardwalk and
winter convention scenes.
For more information circle 176 on coupon
Canada from Sea to Sea mp MM 25min
sd col free. A survey of Canadian
provinces beginning with Cape Canso,
Nova Scotia, and continuing through
New Brunswick, Montreal, Toronto,
Lake Superior region, Manitoba and
Saskatchewan, Alberta, Banff, Josper,
and Waterton Lakes, Vancouver.
For more informotion circle 177 on coupon
Detroit fs VEC 26fr si b&w $3.50. Early
settlement, importance of location on
the Lakes, development of the auto
industry, rise to the third largest
manufacturing center in the U. S.
For more information circle 178 on coupon
Hills of Ireland mp WORLD TRAVEL
60min sd col apply. History of Ire-
land to the present day from the time
of St. Patrick and stressing especially
the period when she became known
as the "Land of Saints and Scholars."
For more information circle 249 on coupon
Japan Todoy fs NYTIMES 57fr si b&w
$2.50. Resurgence of Japanese eco-
nomic well-being and productive might
and problems resulting from intensi-
fied competition as Japanese again
flood the markets of the world with
machinery, textiles, and many other
products; relationships with East and
West; governmental stability.
For more information circle 179 on coupon
Let's Take a Field Trip to Milwaukee
Right in Our Own Classroom fs VEC
42fr si b&w $3.50. Survey of points
of interest in Milwaukee.
For more information circle 180 on coupon
Meston's Talking Tours si $12.95 eo set
of 30 with tapes available at either
7.5 or 3.75 inches-per-second, bells
sound for slide changing. Story of the
Rockets (guided missile centers in
New Mexico and Texas), California
Missions, Conodion Rockies, Woshing-
ton, D.C. and Yellowstone National
Pork.
For more information circle 251 on coupon
Out of This World mp HOFFBERG. Life
in Tibet, including hitherto forbidden
views of the Dalai Lama, God-King,
photographed by Lowell Thomas and
his son.
For more information circle 252 on coupon
Rivers, Deserts, and Date Palms mp
GOLDEN 20min sd col $170 r$15.
Development of California's Cooch-
ello Valley and its dote culture based
on water and soil conservation.
For more information circle 181 on coupon
Son Francisco mp SANTA FE 30min sd
col free. Depicts the city as seen
through the eyes of a captain of a
tugboat. As the captain steers his
freight load through the Bay, he tells
the story of the city, touching upon
its history and the ups and downs of
its growth. Shows the city's fog, its
hills, and colorful nationality groups.
Economic importance of the city Is
stressed. SH.
For more information circle 253 on coupon
South America Plastic Relief Mop. AERO.
Measures 41"x54", formed of durable
Vinylite, and weighs only four pxjunds.
Scale: one inch to 11 0 miles. Vergicol
exaggeration is 20 to one. Plastic
coated so that crayon markings, dust,
or fingerprints wipe off easily. Fibre-
board bock provides rigidity so that
NewFilmstrip Series
IN COLOR
ISRAEL: THE LAND
AND ITS PEOPLE
Series of seven — $42
Individuol filmstrip — $7.50
GUIDE for Teachers, Group Leaders
free with each filmstrip
Department of Education and Culture
Jewish Agency 16 E. 66 St. N.Y.C.
390
EdScreen & AV Guide — July, 1 957
map will stand on cholk roll or may
be hung.
For more information circle 254 on coupon
Tronsatlantic Teleview No. 27: Ghana
— New Nation mp BIS 15 min sd
b&w $55 r$3. Special film report
shows scenes of Ghana on the threshold
of independence and includes on on-
the-spot interview with Dr. Kwame
Nkrumoh, Prime Minister.
For more information circle 182 on coupon
Washington: Shrine of American Patriot-
ism— Revised mp ASSOCIATION
25min sd col free. Takes a group of
high school students on a tour of
Washington and Mt. Vernon. Pro-
duced by the BGrO Railroad.
For more information circle 183 on coupon
Yugoslavia Today fs VEC 33 fr si b&w
$3.50. History of the areo, creation
of the country in 1919, its states,
points of beauty and natural wonders,
cities, agriculture, mining, and indus-
tries, people.
For more information circle 255 on coupon
SOCIAL STUDIES: GOVERNMENT
Dad Explains About People mp TFC
6min sd b&w lease. Excerpted from
"Gentlemen's Agreement," father
about to do series on anti-semitism
explains to small son about different
religious faiths, stressing how our
American democracy rests on respect
for the rights of others.
For more informotion circle 256 on coupon
Day in the Life of a Senator fs VEC 29
fr si b&w $3.50. Also shows composi-
tion of the Senate, Committees, doily
sessions of Congress, terms of office,
etc. JH.
For more information circle 257 on coupon
Labor's Witness mp UAW-CIO 30 min
sd b&w loon. UAW President, Walter
Reuther, appears before the subcom-
mittee on Privileges and Elections, U.S.
Senate, to argue for o low limiting
campaign contributions by any one
person to $5.
For more information circle 258 on coupon
White House with Presidents $8. STUR-
GIS. Constructed of sturdy white
plastic pieces that snap or lock to-
gether easily for ossembly by children.
The completed building measures
IS'A" long, 13" wide, and 6" high;
it is authenticolly scaled. Outfit in-
cludes 36 figurines each approximate-
ly 2" high of oil of the presidents
plus one extra of Ike and Mamie.
For more information circle 259 on coupon
Your Federal Government 6fs YAF si col
$30. Federal Government, Legislative
Branch, Judicial Branch, Executive
■T, Branch, How a Bill Becomes a Law,
. Our Capitol City. JH.
For more information circle 184 on coupon
SOCIAL STUDIES: HISTORY
Development of the American Republic:
Establishing the Republic 6fs SVE si
col 333 or $6 ea. Designed to set
forth the forces that have contributed
to the building of America, founda-
tions of a free society, origin and de-
velopment of democratic ideals, Amer-
icon heritage, cherished principles of
freedom. Titles include New World
and a New Hope (51 frames), English
Settlements (53), Establishing Social
Life in a Wilderness (49), Revolution
and Independence (45), New Experi-
ment ond a New Nation (48), De-
velopment of the Thirteen Colonies
(47). JH.
For more information circle 260 on coupon
EH<;rrf>f>n fr AV Guide — Julv. 1 957
French Revolution mp CORONET 16min
sd col $150 b&w $82.50. The con-
troversial issues, great personalities,
and turbulent events leading up to
and through the French Revolution ore
brought to the screen through the ex-
periences of M. Roget, lawyer and
member for the Third Estate. Drama-
tized episodes in European settings
bring vitality to the study. JH.
For more information circle 185 on coupon
Full Color Picture Story of America 8fs
DAVCO si col $40 with supplemen-
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325 new pictures on American his-
tory. The eight strips deal with
exploration, the revolution, war of
1812 and westward movement, civil
war and reconstruction, growth of big
business and Wilson's election. World
War I to the New Deol, rise and fall
of dictators and our entry into World
War II, D-day to Eisenhower's re-
election. SH.
For more information circle 186 on coupon
Queen Victoria and Disraeli mp TFC
20min sd b&w lease. An excerpt from
"The Mudlark," in which Disraeli, ex-
cited by the plight of on orphan boy
living on the muddy banks of the
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land to provide proper health, educa-
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and the thousands like him. As a re-
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Albert's death, returned to public
activity.
For more information circle 261 on coupon
Stotue of Liberty: STURGIS. $1.69. Easy
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For more information circle 262 on coupon
United States Expansion: Louisiana Pur-
chase mp CORONET 1 4min sd col $1 25
b&w $68.75. Background of the ter-
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Re-enactments, map animation, and
authentic sites recreate the episodes
in American history. SH.
For more information circle 263 on coupon
SOCIAL STUDIES: INTERNATIONAL
RELATIONS
Colonialism in Retreat fs. NYTIMES si
b&w $2.50. Social, political, and eco-
nomic problems of newly independent
nations; problems for the West raised
by decline in colonialism — defense
and economics; current turmoils and
conflicts.
For more information circle 264 on coupon
Cracks in the Soviet Empire fs. NYTIMES
si b&w $2.50. Problems created for
Russia's leaders by nationalism and
hate of communism in the satellites.
Shows the advantages that Russia has
drawn from her empire and the re-
sources of the different lands. Sur-
veys the history and struggles for in-
dependence of the area. Chronicles
the Communist seizure of power and
draws a picture of how the Com-
munist system works.
For more information circle 265 on coupon
Lifeline to Freedom mp CRUSADE sd
b&w free. Account of the trouble that
Communists are now having in East-
ern Europe and America's stoke in the
struggle of Eostern Europeon countries
for freedom. Scenes show indoctrina-
tion of children in Communist domi-
nated lands, life in Hungary before
the revolt, and recent fighting there.
For more information circle 266 on coupon
Revolt of a Generation mp AFL-CIO
20min sd b&w $50 r$5. Reviews
Hungary's contribution to Western
parliamentary law and illustrotes the
process of Communist indoctrination
in Hungary today. Shows scenes of
revolt and return of the Soviet "iron
heel."
For more information circle 267 on coupon
U. S. and Its Alliances fs NYTIMES 54
fr si b&w $2.50. Creation of NATO,
SEATO, the Bagdad Pact, and other
alliances because of the threat from
the Communist bloc; strength of this
bloc with free world alliances com-
pared; problems facing free world
alliances, such as decline of colonial-
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altered defense strategy forced by new
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You Are
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German re-unification; widening re-
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of free world alliances.
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Youth and the U. N. mp MINNESOTA
25min sd col $1 15. The UN's goals,
how its work is related to the interests
of high school students, how to learn
about the UN's program and prob-
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America's role in the UN.
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TEACHER EDUCATION
Hi, Neighbor fs VEC 33fr si b&w $3.50.
Teaching international understanding
through projects in history and geog-
raphy. Pri.
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Individualizing Reading Instruction in
the Classroom mp TC 20min sd b&w
$90 also rental. Advantages of on
individualized approach and its essen-
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NEW PUBLICATIONS
Motion Pictures and Equipmcnl-
AFC International Film Classics 1957
34-oage catalog of feature films.
For more information circle 190 on coupon
Association Free Films about Todoy's
Home. Folder.
For more information circle 191 on coupon
Association: Some Quick Facts about
Free Motion Picture Proarams.
For more information circle 192 on coupon
Bailey Films 1957 6-page folder de-
scribing motion pictures for sale and
rent.
For more informotion circle 193 on coupon
BIS Films from Britain 1956-7 62-page
catalog.
For more informotion circle 194 on coupon
Brandon Film List 8-page catalog of
features and short films available for
sale, preview and rental.
For more information circle 195 on coupon
Contemporary Films Proudly Presents
8-page catalog of latest releases.
For more information circle 196 on coupon
EBF Correlation Folders. Designed for
teachers' editions of textbooks, the
folders assist in relating 1200 films
and filmstrip titles with the most
widely used textbooks in the elemen-
tary field.
For more information circle 197 on coupon
EBF 1957 Catalog 100-page catalog of
16mm films for educational use with
where-to-use it guide.
For more information circle 198 on coupon
EFLA Films Produced by Educators 8-
page catalog of motion pictures avail-
able for sole.
For more information circle 199 on coupon
IFB Sales Catalog 42-page catalog of
16mm films, equipment, records, and
filmstrips. /
For more information circle 200 on coupon
MH Text-Films On Mental Health 4-
poge listing of motion pictures avail-
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For more information circle 201 on coupon
Motion Pictures on Child Life: 2nd Sup-
plement ■ — Supt. 15c Lists 72 recent
films covering such subjects as handi-
capped children, retarded children,
growth and development in childhood,
nutrition, social problems in family
life, and safety programs.
For more information circle 270 on coupon
Neumade 16mm Equipment. 38 pages.
Filing cabinets, racks, cleaners, re-
winds, splicers, reels, cans, editing
aids, cases, projection tables, filmstrip
equipment.
For more information circle 274 on coupon
Oregon Educational Motion Pictures
1957 190-page catalog of films avail-
able for rental.
For more information circle 202 on coupon
New York University Film Library 16mm
Catalogue. NYU. 80 pages. Printed
in a new format of 8 '/a x 11 sheets.
For more information circle 276 on coupon
PCR Supplement- 1956. PCR. 28 pages.
New motion pictures available for sale
or rent from the Psychological Cinema
Register.
For more information circle 277 on coupon
sew Animal Sciences Films & Filmstrips
56-page catalog of materials avail-
able for loon.
For more information circle 203 on coupon
Shell Motion Picture Catalog 30-pages.
Descriptions of free films on petro-
leum.
For more information circle 204 on coupon
USAF Motion Picture Films 38-page
descriptive catalog of films available
for loan to non-profit organizations.
UWF Catalogue of U. S. Government
Films for Agriculture. 200 films for
sale described.
For more information circle 205 on coupon
VES Selected Films for Use in the
Church 1957. 64-page catalog.
For more informotion circle 206 on coupon
Wilson Educational Film Guide: Spring
1957 Semi-Annual Supplement 112-
page listing of films to be used with
the 11th edition of the Film Guide
and the yearly supplements.
For more information circle 207 on coupon
RECORDINGS AND SOUND EQUIPMENT
CRS Audio- Visual Catalog 1957 64-page
catalog of phonograph records, film-
strips, tope recordings, and rhythm
bond instruments.
For more information circle 208 on coupon
Educators Guide to Free Topes, Scripts,
and Transcriptions: 3rd Annual Edi-
tion, 1957.
For more information circle 209 on coupon
Folkways Records Catalog 35-page cata-
log of authentic folk music on long-
play records.
For more information circle 210 on coupon
Herman & Stephens: Hi-Fi Equipment
Yearbook 1957 Including Tape Re-
corders 128-pages $1.95, $2.75 cloth.
Sanford M. Herman, Ed'tor.
For more information circle 211 on coupon
Magneloop Series of Mognetic Tape Re-
corders - Reproducers. AMPLIFIER
CORP. 4 pages.
For more information circle 269 on coupon
MGM Records Top Selling Hits: Revised
68-page cotalog.
For more information circle 212 on coupon
MM&M Scotch Brand Magnetic Topes.
Folder decribes the various types of
recording tope manufactured by the
company — tapes with the dry lubri-
cant.
For more information circle 213 on coupon
MusiCraft High Fidelity Catalog 50-
page catalog of components for cus-
tom installations.
For more information circle 214 on coupon
Newark Complete Electronics Reference
Book. 300 pages. Catalog No. 65 lists
radio, TV, and other sound equipment
for all electronics areas.
For more informotion circle 275 on coupon
ORRodic Seven Villains of Tope Re-
cording Pamphlet.
For more information circle 215 on coupon
SSL: Catalog of Stereophonic Tapes 4-
poges.
For more information circle 216 on coupon
Step Way Up. GATES 1 2 pages. Describes
the new Gates "Duolux" dual speech
input console and similar units avail-
able from the company.
For more information circle 280 on coupon
This is Your Five Kilowatt Year. Gates.
1 0 pages. Describes the company's
new 5KW Am transmitter.
For more information circle 281 on coupon
READING is the key...
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392
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SPECIALISTS
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REJUVENATION
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RAPIDWELD Process:
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• Oil Stains & Other Imperfections
Send for Free Brochure "Facts On Film Care"
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FILM TECHNIQUE ,.
37-02C27tli St., Long Island City1,N.Y.
Sec You at NAVA Coiivcniion Booth H-46
pwLiNG Pictures
NEW RELEASES:
Color Films for Studies of
Resources, Industries, Con-
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"DAMS"
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1056 S. Robertson Blvd.
Los Angeles 35, Calif.
AMPHIBIANS
FROGS, TOADS AND SALAMANDERS
t reel, elementary-jr. high film
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FILM ASSOCIATES
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SHEET PICTURES IN COLOR
all sizes — all prices — for all ages
MODERN ART, MUSIC, SCIENCE,
HISTORY, GEOGRAPHY, HOLIDAYS,
SEASONS, CHILDREN, LITERATURE, ETC.
Also other teaching aids
1957 CATALOG— 1800 unusual listings 10c
SCHOOLS PICTURE SERVICE
701 Tennessee Street Gary 2, Indiana
STILL PICTURES AND EQUIPMENT
Art Council Aids 20-page catalog of
kodachrome slides on art subjects.
For more informotion circle 217 on coupon
Bowmor Filmstrips and the Tools with
which to Use Them: Cotolog No. 7
36 pages.
For more information circle 218 on coupon
Burleigh Brooks Inc 52-page catalog of
still cameras and accessories.
For more informotion circle 219 on coupon
Exakta Angenieux Lenses. Folder de-
scribes lenses for 35mm cameras.
For more information circle 220 on coupon
Meston's Armchair Travel 38-page cata-
log of 35mm color slides covering the
48 states and 100 foreign countries.
For more information circle 221 on coupon
MH United Nations Filmstrips Catalogue
Folder.
For more informotion circle 222 on coupon
National Audubon Society Catalog of
Slides, 10 pages. Lists 2x2 color slides,
filmstrip, photographs, 10c.
For more information circle 273 on coupon
OSU In-Service Teacher S e I f - H e I p
Folder describes filmstrips and publico-
lions.
For more informotion circle 223 on coupon
Tweedy Transparencies for Overhead
Projectors.
For more information circle 224 on coupon
MISCELLANEOUS MATERIALS
AND EQUIPMENT
Calvin Laboratory Services Net Price
List 4 pages.
For more information circle 225 on coupon
Denoyer-Geppert Catalog 57. 65 pages.
Describes mops, atlases, globes, charts,
study guides, and models.
For more information circle 226 on coupon
Fischer Photographic Loboratory Pro-
ducer's Price List.
For more information circle 227 on coupon
Gorrard-Dolch Materials 28-page cata-
log of games and other materials for
teaching of reoding.
For more information circle 228 on coupon
General Scientific Combustion-Testing
and Air Measurement Instruments Bul-
letin No. 138.
For more information circle 229 on coupon
Levolor Blinds S-poge cotolog of Vene-
tian blinds, audio-visual blinds, etc.
For more information circle 230 on coupon
Notional Audubon Society Audio-Visual
Catalog. 10 pages. Films, slides, pho-
tos, and recordings for nature and
conservation. 10c.
For more information circle 272 on coupon
Nystrom 1957 Catalog 38-page catalog
describes mops, charts, models, at-
lases.
For more information circle 231 on coupon
Precision Wall Chart of Conversion Fac-
tors Includes common conversions
such as inches to centimeters and
watts to H.P.
For more information circle 232 on coupon
Topes for Chart Making. ACS. Self-od-
hesive acetate fibre topes in various
widths, colors, and designs. Topes
come in 1 5 different colors, six widths,
and nine striped designs.
For more information circle 175 on coupon
Your New Catalog by STURGIS for 1956-
57 of Classroom Reading Aids. 16
pages. Mobiles, cut-outs, reading
project outfits, and other materials.
For more information circle 283 on coupon
Ultro-Violet Bright Magic with Blok-Roy
8-page catalog of flowing fluorescent
materials for lecture and display pur-
poses.
For more information circle 233 on coupon
Color Filmstrip Service
for Educational Producers
A scene in the Manhattan Color Lab
filmstrip on "Robinson Crusoe," proc-
essed for Dr. William Lewin's series of
Photoplay Filmstrips.
Let us do all or part of the work
you require in color processing.
No order too small or too large
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partment.
Manhattai] Color Laboratory
254 W. S4th St., New York 36
ALL STEEL
FILMSTRIP FILE
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Many Models. Send for New
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EdScreen & AV Guide — July, 1 957
393
Help Yourself to Ownership
a progress report on achleveoieiits of 13
million U.S. members or cooperatives. 1 1
min.. b&w. Sale. $50; rental J4.
For free catalog of fUms. yubli^atione tcrite
The Cooperative League of U.S.A.
343 So. Dearboni St. Chicago 4, 111.
e
Ward's Microscope Slides 1957. Catalog
577. 36-pages. Slides and equipment
for biology.
For more information circle 234 on coupon
TEXT AND INFORMATIONAL
PUBLICATIONS
AVCPI Telling Your A-V Story I6-pages.
A public relations brochure.
For more informotion circle 235 on coupon
Bell & Howell Pamphlets 4 at 10c ea.
Teaching and Training with Filmstrips,
. , . with Tape Recorders, . . . with
Motion Pictures (magnetic sound),
. . . with Motion Pictures (optical
sound) .
For more informotion circle 236 on coupon
Harpers: Audio- Visual Materials — Their
.Nature and Use — Second Edition.
$6.50. An up-to-the-minute revision
of o complete and important text by
Walter A. Wittich, University of Wis-
consin, and Charles F. Schuller, Mich-
igan State University.
For more information circle 237 on coupon
MAVA Tape Recording in the English
Class 22- pages. Prepared by Ruth Y.
Terry.
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Mounting Made Easy by the Dry Mount-
ing Process. SEAL. Manual on the dry
mounting process available with sam-
ple packets of dry mounting tissues
end catalog of dry mounting equip-
ment.
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Photography: The Amateur's Guide to
Better Pictures. Simon paper $1 cloth
$1.95. By Herbert S. Zim and R. Will
Burnett, illustroted by Horschel Wor-
tik Cr Harry McNought. Designed to
help the amateur take better pictures:
how to handle the camera correctly,
taking pictures in color, composing
the picture, selecting equipment, de-
veloping, printing, and enlarging are
some of the topics treated.
For more information circle 278 on coupon
Pictures from the Air with Your Camera:
Revised EK 35c Discusses haze, mo-
tion, angle and perspective, lighting,
film, filters, shutters, speeds, focus,
lens settings, exposure meters, and
developing.
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PP Guides to the Discussion of The Bar-
retts of Wimpole Street & Full of
Life ea 16-page5 30c. Prepared for
classes in motion picture appreciation
by William Lewin and Hannah P.
Kimball.
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Rider Books Spring-Summer 1957 Cata-
log 28-page. Books and instructional
manuals on radio and TV topics.
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Rockbar Pamphlet on Principles of Loud-
speakers and Acoustical Resistance
Units. 6-Dage folder.
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Sam's Audio Amplifier Service Manual:
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amplifiers, ten preamplifiers, and
twelve custom tuners.
For more information circle 242 on coupon
Visualization Made Easier. CHART, 20
pages. Describes the Chart-Pak meth-
od of making organization and flow
charts, graphs, office, and plant lay-
outs using pressure-sensitive tape and
templates.
For more informotion circle 282 on coupon
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□ arithmetic ov materials
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INDEX
TO PRIMARY SOURCES
(Of moteriols on pages 388-394)
AFC: Audio Film Classics, 2138 E. 75th St.,
Chicago 49.
ALLIED Radio, 100 N. Western Ave., Chi-
cago 80.
ANGEL Records, 38 W. 48 St., New York 36.
ANSCO, Binghamton, N. Y.
ART COUNCIL Aids, Box 641, Beverly Hills.
Association Films Inc., 347 Madison Ave.,
New York 17.
AUDIO DEVICES Inc., 444 Madison Ave., New
York City.
AUDIO-MASTER Corp., 17 E. 45th St., New
York City.
AVCPI: Audio-Visual Commission on Public
Information, Room 2230, 250 W. 57 St.,
New York 19.
BAILEY Films, 6509 DeLongpre Ave., Holly-
wood 28.
BARBRE, Thos. J., Productions, 2130 S. Bell-
aire St., Denver 22.
BAUMHAUER, A. H., & Associates, Box 32,
Sappington Station, St. Louis 23.
BELL & HOWELL, 7100 McCormick Rd., Chi-
cago 45.
BFC: Broadcasting and Film Commission, Na-
tional Council of the Churches of Christ in
the U.S.A., 220 Fifth Ave., New York 1.
BIS: British Informotion Services, 45 Rocke-
feller Plaza, New York 20.
BOGEN, Davis, Co. Inc., Poramus, N. J.
BOWMAR, Stanley, Co. Inc., 12 Cleveland St.,
Valhalla, N. Y.
BRANDON Films Inc., 200 W. 57 St., New
York 19.
BURLEIGH Brooks Inc., 10 W. 46 St., New
York 36.
CALVIN Co., 1105 Truman Road, Kansas City
6.
CME: Communications Materials Exchange, Box
62, West Covina, Calif.
COFFEY. Jack C, 710 17th St., North Chi-
cago, III.
COLUMBIA RECORDS, 799 Seventh Ave., New
York 19.
COMPOSERS Recordings Inc., 2121 Broadway,
New York 23.
CONCORDIA Films, 3558 S. Jefferson Ave.,
St. Louis 18.
CONTEMPORARY Films Inc., 13 E. 37 St., New
York 16.
COOK Electric Co., 2700 N. Southport Ave.,
Chicago 14.
CORONET Films, 65 E. So. WOter St., Chi-
cago I .
CRS: Children's Reading Service, 1078 St.
John's Place, Brooklyn 13.
DAGGETT, Avalon, Productions, 441 N. Orange
Drive, Los Angeles 36.
DAUNTLESS International, 750 Tenth Ave.,
New York 19.
DAVCO Publishing Co., 153 W. Huron St.,
Chicago 10.
DECCA Records, 50 W. 57 St., New York 19.
DENOYER-Geppert Co., 5235 Ravenswood Ave.,
Chicago 40.
DISTRIBUTOR'S GROUP Inc., 203 14th St.,
N.W., Atlanta 13.
DU KANE Corp., St. Charles, III.
EASTMAN Kodok Co., Rochester 4, N. Y.
EBF: Encyclopaedia Britannica Films, Inc., 115©
W. Wilmette Ave., Wilmette, III.
EDUCATORS Progress Service, Randolph, Wis.
EFLA: Educational Film Library Association,
250 W. 57 St., New York 19.
ELGEET Optical Co. Inc., 838 Smith St.,
Rochester 6, N. Y.
EPIC Records, 799 Seventh Ave., New York 19.
EXAKTA Camera Co., 705 Bronx River Rood,
Bronxville 8, N. Y.
EXPERIENCES Anonymes, 20 E. 11 St., New
York 3.
FISCHER Photographic Laboratory Inc., 6555
North Ave., Oak Park, III.
FLORMAN & BABB, 68 W. 45 St., New
York 36.
POLAND, House of, 100 Irving Way, Anderson,
Ind.
FOLKWAYS Record & Service Corp., 117 W.
46 St., New York 36.
GARRARD Press, Champaign, III.
GBS: General Biological Supply House Inc.,
8200 S. Hoyne Ave., Chicago 20.
GENERAL SCIENTIFIC Equipment Co., 7516
Limekiln Pike, Philadelphia 50.
GOLDEN Key Productions Inc., 1921 Hillhurst
Ave., H.ollywood 27.
GRAFLEX Inc., 154 Clorissa St., Rochester,
N. Y.
HARPERS, 49 E. 33 St., New York, 16.
394
EdScreen & AV Guide — July, 1 957
HARWALD Co. Inc., 1216 Chicogo Ave., Evan-
ston. III.
HEIRLOOM Records, Brookhaven, N. Y.
HERMAN & Stephens, 200 E. 37 St., New
York 16.
IFB: International Film Bureau Inc., 57 E.
Jackson Blvd., Chicago 4.
KAPP Records Inc., 119 W. 57 St., New York.
LEVOLOR Lorentzen Inc., 391 W. Broodwoy,
New York 12.
LONDON Records, 539 W. 25 St., New York 1.
MAVA: Michigan Audio-Visual Association,
Audio-Visual Service, University of Mich-
igan, Ann Arbor.
MERCURY Records, 35 E. Wocker Drive, Chi-
cogo 1 .
MESTON'S Travels Inc., 3801 N. Piedraw St.,
El Paso.
MGM Records, 701 Seventh Ave., New York 36.
MH: McGraw-Hill Book Co., Text-Film Dept.,
330 W. 42 St., New York 36.
MM; Minneopolis-Moline Co., Film Library,
Minneopolis 1 .
MM&M: Minnesota Mining and Mfg. Co., St.
Poul 6.
MUSICAMERA, Box 330, Chicago 90.
MUSICRAFT, 48 E. Oak St., Chicago 11.
NYSTROM, A. J., & Co., 3333 Elston Ave.,
Chicago 18.
NYTIMES: New York Times, Office of Edu-
cational Activities, New York 36.
OREGON State System of Highpr Education,
Department of Visual Instruction, Corvallis.
ORRADIO Industries Inc., Shamrock Circle,
Opeliko, Ala.
OSU: Ohio Stote University, Teoching Aids
Laboratory, Columbus 10.
PERIOD Music Company, 304 E. 74 St., New
York 21.
PHONOTAPES Inc., 248 W. 49 St., New York
19.
PP: Publicotion Press, 4804 E. Ninth St., Kon-
sos City 24.
PRECISION Equipment Co., 3716 Milwaukee
Ave., Chicago 41.
PRIMARY PLAYHOUSE, Sherwood, Oregon.
RCA VICTOR Records, Camden, N. J.
REPLICA Records, 7210 Westview Drive, Des
Plaines, 111.
RIDER, John F., Publisher Inc., 116 W. 14 St.,
New York 1 1 .
ROCKBAR Corp., 650 Halstead Ave., Momar-
oneck, N. Y.
SAMS, Howard W., & Co., Inc., 2201 E. 46 St.,
Indianapolis 5.
SAN FRANCISCO Record Corp., 217 Kearney,
Son Francisco, Calif.
SCW: State College of Washington, Audio-
Visual Center, Pullman.
SHELL Oil Co., 50 V^. 50 St., New York 20.
SHURE Brothers Inc., 222 Hartrey Ave., Evan-
ston. III.
S.O.S. Cinema Supply Corp., 602 W. 52 St.,
New York 19.
SSL: Stereophonic Sound Leogue Inc., 113 W.
57 St., New York 19.
STANCIL-HOFFMAN Corp., 921 N. Highland
Ave., Hollywood 38.
SVE: Society for Visual Education Inc., 1345
Diversey Pkwy, Chicago 14.
TC: Teachers College, Columbia University,
Bureau of Publications, 525 W. 120 St.,
New York 27.
TELECTRO Industries Corp., 35-18 37th St.,
Long Island City 1 .
TRADITION Records, Box 72, Village Stotion,
New York 14
TWEEDY Transparencies, 321 Central Ave.,
Newark, N. J.
ULTRA-VIOLET Products Inc., Son Gabriel,
Calif.
USAF 1356th Film Library Flight, Orlando Air
Force Base, Florida.
VANGUARD Recording Society Inc., 256 W. 55
St., New York.
VEC: Visual Education Consultants, 2066
Helena St., Madison 6, Wisconsin.
YES: Visual Education Service, General Broth-
erhood Boord, 22 S. State St., Elgin, III.
VIEWLEX Inc., 35-01 Queens Blvd., Long
Island City 1.
VOX Records, New York 19.
WARD'S Natural Science Estoblishment Inc.,
3000 Ridge Road East, Rochester 9, N. Y.
WESTMINSTER Recording Sales Corp., 275
Seventh Ave., New York 1 .
WFB Productions, 637 E. Broad St., Souderton,
Pa.
WILSON, H. W., Co., 950 University Ave.,
New York 52.
WOLLENSAK Optical Co., 320 E. 21 St., Chi-
cago 16.
WORLD Wide Pictures, Box 1055, Sherman
Oaks, Calif.
YAF: Young America Films Inc., 18 E. 41
St., New York 17.
EdScreen&AV Guide — July, 1957
Looking for an Overseas Career?
Following are the qualifications for
officers with the U. S. Information
Agency:
Public Affairs Officers: Must be able
to develop and direct public affairs pro-
grams abroad. They should be persons
with broad executive ability and inter-
est in cultural and informational ac-
tivities. They must be sensitive to
political and economic conditions, be
able to work out budgets, meet impor-
tant officials, etc. Public Affairs Of-
ficers are chiefs of USIS missions and
as such senior to the Cultural and In-
formation Officers whose work they
supervise.
Cultural Officers: Must have worked
effectively as writers, artists, scholars,
etc. They should have well-rounded
experience including, ideally, travel,
residence, or study abroad. Those with
special knowledge of the culture of a
particular area and ability to speak a
foreign language will be preferred.
Information Officer: Must have ex-
perience in one or more of the media
of public communications (press, ra-
dio, motion pictures, etc.). They must
be able to write clearly and persua-
sively and to deal tactfully and under-
standingly with people. Journalists,
radio and TV executives, writers, and
those who have done work either tech-
nically or administratively with motion
pictures will be eligible.
Bi-national Center Officers: Salaries
range from $5715 to $10,700 a year de-
pending on the grades of appoint-
ments. In addition are allowances and,
in some posts, differentials that make
the totals considerably higher than the
base pay. Usually serves on a contract
basis for a minimum of two years.
Directors should have many of the
same qualifications as Public Affairs
Officer candidates. In addition they
should be interested in community
projects. Directors of courses must have
experience in teaching English as a
second language.
General Requirements:
(1) Applicants must be between the
approximate ages of 31 and 55.
(2) Applicants must be American
citizens.
(3) Applicants must be willing to
accept assignment to any foreign post.
(4) Applicants must pass a rigid
physical examination based on .\rmy
and Navy standards, since candidates
may be required to serve under ex-
tremely difficult living conditions and
MAKE SURE YOU GET
EVERY MONTHLY ISSUE
Not a subscriber — yet? Subscription running out?
Just as this July issue is a surprise bonus for all our
subscribers, we've got lots of pleasant A-V "firsts"
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one you can't offord to be without.
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expire, or if you're a new subscriber, clip and return
this coupon today. You'll be glad you did.
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-ZONE-
STATE-
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395
at posts where medical facilities are not
always available.
(5) A satisfactory loyalty and suit-
ability investigation must be completed
before any person may enter on duty.
Salary: Salaries range from |5715 to
$8270 or higher in exceptional cases.
Allowances While on Foreign Duty:
At posts where government housing is
not provided, allowances are paid to
cover the costs of rent, heat, light, fuel,
gas and electricity. In addition there is
a variable allowance to adjust for liv-
ing costs at posts where the cost of liv-
ing has been determined to be in excess
of that prevailing in Washington, D. C.
Personnel assigned to differential posts,
i.e., those posts where there are difficult
living conditions, excessive hardships,
or notably unhealthful surroundings
will receive a salary differential vary-
ing from 10 percent to 25 percent.
Travel Expense: Travel expenses
from residence to post abroad will be
borne by the Federal Government.
This also covers first class rail or plane
transportation to Washington for a
period of training prior to proceeding
to the overseas post of assignment.
Arrangements for overseas travel are
made after arrival in Washington.
Tour of Duty: Employees must serve
a continuous period of two years
abroad before return to the U. S. is
authorized at government expense. If a
member of the Agency resigns prior to
the completion of two years' service,
transportation expenses for return to
the United States are not paid by the
Agency. After an employee has served
from two to three vears overseas, de-
pending upon the living conditions at
the post of assignment, he is entitled
to home leave in the United States at
government expense.
Leave: .Annual leave is earned at the
rate of 13 days each year for employees
with less than three years of govern-
ment service; 20 days for three but less
than fifteen years' service; 26 days for
fifteen or more years of service. In
addition, home leave is earned on the
basis of one week for every four months
of service abroad, or three weeks for
each calendar year. All leave is calcu-
lated on the basis of working days, with
military service included in years of
government service. Travel time from
post to the home of the employee is not
charged to leave. Annual leave may be
used at the post, but home leave is for
use exclusively in the United States.
Employees with no prior federal serv-
ice are not granted leave with pay
during the first 90 days of employment.
Sick leave is earned at the rate of 13
days per calendar year. Unused sick
leave accumulates and is available for
use in succeeding years.
Training: The Agency's Training
Branch provides general orientation
and intensive pre-departure training
for all new employees. This training
covers Agency objectives, policies, pro-
grams and techniques, background ma-
terial on the country of assignment,
and foreign languages when necessary.
Each employee's training is individu-
ally designed to meet his particular
requirements.
Periodic Salary Increases: All em-
ployees with satisfactory service records
receive annual salary increases.
FREE INFORMATION SERVICE COUPON
To EdSCREEN & AVGUIDE, 2000 Lincol
n Pork West, Chicago 14,
III.
1 am interested in
reee
ving
more
information or
a demonstration of the item |
or items 1 hove indicated by
enci
rcling
the
code
numberji correspondi
ng with
R. E. Schreiber's
listings of
new
AV moteriols and ei]
uipment in your July, |
1957 issue:
101
102
103
104
105
106
107
108
109
no
111
112
113
114
115
116
117
118
119
120
121
122
123
124
125
126
127
128
129
130
131
132
133
134
1S5
136
137
138
139
140
141
142
143
144
145
146
147
148
149
150
151
152
153
154
155
156
157
158
159
160
161
162
163
164
165
166
167
168
169
170
171
172
173
174
175
176
177
178
179
180
181
182
183
184
185
186
187
188
189
190
191
192
193
194
195
196
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199
200
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202
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205
206
207
208
209
210
211
212
213
214
215
216
217
218
219
220
221
222
223
224
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226
227
228
229
230
231
232
233
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235
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237
238
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240
241
242
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244
245
246
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276
277
278
279
280
281
282
283
284
285
286
287
288
289
290
291
292
293
294
295
296
Name
Organ!]
cation
or
School
Promotion: Promotion is based on
merit. An employee, upon demonstra-
tion of ability to assume duties of
greater responsibility, may be pro-
moted to a higher salary class in ac-
cordance with established regulations.
Hospitalization: An international
hospitalization plan providing full
benefits while overseas as well as in the
United States is available for overseas
employees, at their expense. Family
medical expenses and hospitalization
are provided at government expense
for most illnesses incurred in line of
duty.
Retirement: All employees on regu-
lar Foreign Service appointments are
covered by the Civil Service Retirement
System.
For further information write to:
U. S. Information Agency, Recruitment
Source Development Group, Room
652, Walker-Johnson Building, 1734
N'ew York Avenue, N.W., Washington
25, D. C.
LATE NAVA CONVENTION
FLASH
U. S. Office of Education
To Sponsor Conferences
Two separate groups of leaders in
American education have been sum-
moned to a special double-session con-
ference at the 1957 National Audio-
Visual Convention by the U.S. Office
of Education.
.A.11 state and territorial superintend-
ents of instruction have been asked to
come or have a representative attend
a conference set for July 20, and se-
lected superintendents of schools in
38 leading American cities have been
summoned to a second conference on
July 22.
Purpose of the first session will be to
reveal for the first time the results of
the U.S. Office of Education survey
and analysis of audio-visual education
in State departments of education.
The second conference will plan with
Office of Education leaders for a sec-
ond survey -analysis of audio-visual
education in large city school systems,
to be carried out shortly.
Both conferences have been sched-
uled during the Convention because
many of the leaders of education who
will attend the conferences will also
be in attendance at the Convention,
according to the Office of Education
letters of invitation.
Address
PLEASE VISIT US
at the Convention
Our Booth is N-77
396
EdScreen & AV Guide — July, 1 957
Directory
of Local
AV Dealers
ADVERTISED IN THIS ISSUE
Colifornio Deolers
RALKE CO., INC.
829 S. Flower St.
Los Angeles 17,
Calif.
.«"#«
Deald
I
hsut>
Connecticut Dealers
JAY JAMES CAMERA SHOP
183 Fairfield Ave., Bridgeport, Conn.
Florida Dealers
GORDON S. COOK
P. O. Box 2306, Ft. Lauderdale, Flo.
Illinois Dealers
AMERICAN FILM REGISTRY
24 East 8th Street, Chicago 5, II
Missouri Dealers
HOOVER BROTHERS, INC.
1020 Oak St., Kansas City 6, Mo.
New Jersey Dealers
L. KALTMAN & SON, INC.
287 Washington Street, Newark, N. J.
Following is o list of the advertisers in this
issue and the products advertised. If you
wi«h free booklets and other information
about these products, use the coupon below
( 1
( 2
( 3
( 4
( 5
( 6
( 7
( 8
(U
(13
(14
(15
(16
(17
(18
(19
(20
(21
(22
(23
(24
(25
(26
Albertsen Distributing Co
page 390
Allied Radio .
page 383
bird films,
everything in electronics.
Alpork Educationol Records, Inc. new
records by Helen Porkhurst, page 384
books, page 387
American Bible Society -
page 382
' religious films.
American Opticol Co. — Spencer De-
Imeascopies, poge 369
Audio-Master Corp. — record and trans-
cription players, page 383
Audio Visual Research — reading accel-
erator, page 392
Bousch & Lomb Optical Co. — projectors
and microscopes page 326
Bell & Howell Co. — Filmosound Spe-
cialist sound projector, page 325
Berndt-Boch, Inc. — New Auricon Cine-
Voice II 16mm sound-on-film camera,
inside front cover
Brice, Arthur T. — Phase Films, page
Broadcasting and Film Commission, Na-
tional Council of Churches — new film
releases, page 381
Comero Equipment Co., Inc. — photo-
graphic tools and techniques, page 373
Camera Mart, Inc. — oudio-visual equip-
ment, page 384
Churchill-Wexler Film Productions —
award-winning classroom films, poge 379
Colburn Laboratory, Inc., Geo. W. —
servic'^s to producer^ of motion pictures,
slide films and slides, page 392
Contemporary Films, Inc.-Louis de Roche-
mont — Award Winning Films, page 395
The Cooperarife League of U.S.A. —
"Help Yourself to Ownership" (film I,
page 394
Coronet Films — instructional films, cen-
ter insert poge 5
Cousino, Inc. — tope splicer, page 383
Curriculum Materials Corp. — Curricu-
lum full-color filmstrips, back cover
Department of Education and Culture,
Jewish Agency — new filmstrip series,
page 390
Dowling Pictures, Pot — color film re-
leases, page 393
Dryden Press —
Equipment Manual,'
"The Audio Visual
page 379
Educational & Recreational Guides, Inc.
— photoplay filmstrips in color, inside
back cover
Electro-Chemical Products Corp. — Ecco
j!^1500 Anti-Static Film Cleaner, page
374
(27
(28
(29
(30
(31
(32
(33
(34
(35
(36
(37
(38
(39
(40
(41
(42
(43
(44:
(45
(46
(47
(48
(49
(50
(51
(52
(53
(54
(55
(56
(57
Enrichment Teaching Moteriols — records
ond filmstrips, page 383
Family Films, Inc.
church, page 323
Fiberbilt Cose Co. — Film shipping coses,
page 390
Film Associates of Colifornio — motion
picture film, "Amphibians," page 393
Flormon & Bobb
393
Flormon b Babb, Inc. — Film repair
and splicing block, magic Mylar splicing
tope, page 324
new films for the
film cement, page
Focus Films Co.
page 390
■ French language film.
Boy with
— tachistoscopic
— AV blinds.
Forse Manufacturing Compony — dark-
ening shades, page 391
Heidenkomp Nature Pictures — bird films,
page 390
Holmes Laboratories, Frank — color slides
and filmstrip production page 386
International Film Bureau
a Knife," page 378
Keystone View Company —
services, page 389
Levolor Lorentzen,
poge 327
Lightmoster Screen Co. — projection
screens, page 388
Long Filmslide — filmstrips, page 390
Magnetic Recorder & Reproducer Corp.
— Sound frocks for motion pictures,
sound filmstrips, page 383
Monhottan Color Laboratory — color
filmstrip service, poge 393
Methodist Publishing House — religious
films, page 389
Neumode Products Corp. — filmstrip file,
page 393
Peerless Camera Stores -
inside bock cover
- AV equipment.
Peerless Film Processing Corporotion —
film processing, page 377
Plostic Products, Inc.
ies, poge 372
Luxout Droper-
Rodio-Mot Slide Co. — slide mats, poge
387
Rapid Film Technique — film rejuveno-
tion, poge 393
Schools Picture Service — Sheet Pictures
in color, page 393
Technical Service, Inc. — TSI Duolite
projector, page 328
Vocuumote Corp. — film protective
process, page 379
Visual Education Consultants — Film
Strip News, poge 386
Visuol Sciences — science filmstrips, page
387
V-M Corporation
tems, page 385
hi-fi and P. A. sys-
Zodioc Recording Co. — records for For-
eign Longuoges, page 385
Ohio Dealers
COUSINO VISUAL ED. SERVICE
2107 Ashland Ave., Toledo 2, Ohio
M. H. A*\ARTIN COMPANY
1118 Lincoln Way E., Mossillon, Ohio
For information about Directory rates,
write EdSCREEN & AVGUIDE, 2000
Lincoln Park West, Chicago 14, ill.
BOOKLET REQUEST COUPON
To EdSCREEN & AVGUIDE, 2000 Lincoln Park West BIdg., Chicago 14, III.
Send me booklets offered by the following advertisers in this July issue. The
numbers of the advertisers (see above) are listed above.
NAME ( print I -
ADDRESS
EdScreen & AV Guide — July, 1 957
397
TRADE DIRECTORY FOR THE AUDIO-VISUAL FIELD
KEY: (P)— producers, importeri. (M) — manufacturers. (D)— dealers, f Urn rentallibroriM, proieetion lervicet. Where a prim ory
source also oHers direct rontol servlcM, the double symbol (PDI appears.
FILMS
Afseelotioii Films, Inc. (PD)
Hoadquorters:
347 Madison Ave., N. Y. 17, N. Y
Rtalenal UbrorlM:
Broad at Elm, Ridgefield, N. |.
561 Hillgrove Ave., La Grange, III.
799 Stevenson St., San Froncisco, Col.
1108 Jackson St., Dallas 2, Tex.
Brandon Films (D)
200 W. 57th St., New York, N. Y.
Bray Studios, Inc. (PD)
729 Seventh Ave., Nevr York 19, N. Y.
Contemporary Rims, Inc. (PD)
13 E. 371ti St., New York 16, N. Y.
Coronet Instructlonol Films
Coronet BIdg., Chicago 1, III.
(P)
Dewling — Pot Dowling Pictures (PDI
1056 S. Robertson Blvd., Los Angeles 35, Col.
Family Films (PD)
1364 N. Van Ness Ave., Hollywood 28, Cal.
Heidenkomp Noture Pictures (PDI
538 Glen Arden Dr., Pittsburgh 8. Pa.
Ideal Pictures, Inc.
Home Office:
58 E. South Water St., Chicago I, III.
(D)
Branch Exchanges;
2161 Shattuck Ave., Berkeley 4, Cal.
4336 W. Sunset Blvd., Los Angeles 29, Col.
714 - 18th Street, Denver 2, Colo.
1331 N. Miami, Miami 32, Fla.
52 Auburn Ave., N.E., Atlanta 3, Go.
58 E. South Woter St., Chicago 1, III.
1108 High St., Des Moines, la.
422 W. Liberty St., Louisville 2, Ky.
1608 St. Chorles Ave., New Orleans 13, La.
102 W. 25th St., Baltimore 18, Md.
40 Melrose St., Boston 16, Mass.
13400 W. McNichols, Detroit 35, Mich.
1915 Chicago Ave., Minneapolis 4, Minn.
1402 Locust St., Kansas City 6, Mo.
3743 Grovois, St. Louis 16, Mo.
1558 Main St., Buffalo 9, N. Y.
233-9 W. 42nd St., New York 36, N. Y.
137 Park Ave., W., Mansfield, Ohio
214 Third Ave., Pittsburgh 22, Po.
1239 SW 14th Ave., Portland 5, Ore.
18 So. Third St., Memphis 3, Tenn.
1205 Commerce St., Dallas, Tex.
54 Orpheum Ave., Salt Lake City, Utoh
219 E. Main St., Richmond 19, Va.
1370 S. Beretania St., Honolulu, T.H.
biternotlonol Film Bureou
57 E. Jockson Blvd, Chicago 4, III.
(PD)
Knowledge Builders (Classroom Films) (PD)
Visual Education Center BIdg.,
Floral Park, N. Y.
Methodist Publishing House (D)
Headquarters:
810 Broodwoy, Nashville 2, Tennessee
Branch Exchanges:
72 Broad Street, N. W., Atlanta 3, Georgia
516 N. Charles Street, Baltimore 3, Marylond
577 Boylston St., Boston 16, Massachusetts
740 Rush Street, Chicago 11, Illinois
420 Plum Street, Cincinnati 2, Ohio
1910 Main Street, Dallas 1, Texas
28 East Elizabeth Street, Detroit 1, Michigan
1021 McGee Street, Kansas City 6, Missouri
5244 Santa Monica Blvd., Los Angeles 12
810 Broadway, Nashville 2, Tennessee
1 50 Fifth Avenue, New York 1 1 , New York
642 Smithfield St., Pittsburgh 30, Penna.
521 S. W. nth Avenue, Portland 5, Oregon
Fifth and Grace Sts., Richmond 16, Virginia
85 McAllister St., San Francisco 2, California
Park Films — Burton Holmes Pictures (PD)
228 N. Almont Drive. Beverly Hills, Col.
Portafilms (PD»
Orchard Lake, Mich.
United Worid Films, Inc. (PD)
1445 Pork Ave., New York 29, N. Y.
542 S. Dearborn St., Chicago 5, HI.
6610 Melrose Ave., Los Angeles 38, Cal.
287 Techwood Dr., NW, Atlanta, Ga.
2227 Bryan St., Dallos, Tex.
5023 N. E. Sandy Blvd., Portland 13, Ore.
1311 N. E. Boyshore Dr., Miami, Fla.
LABORATORY SERVICES
Geo. W. Colburn, Inc.
164 N. Wacker Drive, Chicago 6, III.
Peerless Film Processing Corp.
1 65 W. 46th St., New York 36, N.Y.
Rapid Film Technique
37-02 27th St., Long Island City 1, N.Y.
MOTION PICTURE PROJECTORS & SUPPLIES
Ampro Corporation (M)
2835 N. Western Ave., Chicago 18, III.
Bell & Howell Co. (M)
7117 McCormick Road, Chicago 45, 111.
Compco Corporation (M)
2251 St. Paul Ave., Chicago 47, III.
Eastman Kodok Company (M)
Rochester 4, New York
RCA-Victor (M)
Radio Corp. of America, Camden, N. J.
Technical Service, Inc. (M)
30865 Five Mile Road, Livonia, Mich.
Victor Animatograph Corp. (M)
Davenport, Iowa
SCREENS
PRODUCTION EQUIPMENT
Camera Equipment Co. (MD)
315 W. 43rd St., New York 36, N. Y.
Florman & Babb (MD)
68 W. 45th St., New York 36, N. Y.
S.O.S. Cinema Supply Corp. (MD)
602 W. 52nd St., New York 19, N. Y.
6331 Hollywood Blvd., Hollywood 28, Cal.
RECORDS
Children's Reading Service
1078 St. John's Place, Brooklyn 13, N.Y.
Folkways Records & Service Corp.
117 West 46th St., New York, N.Y.
RECORDERS — PLAYERS
Ampro Corporation (M)
2835 N. Western Ave., Chicago 18, III.
DuKane Corporation
St. Charles, Illinois
(M)
SOUND SYSTEMS
DuKane Corporation
St. Charles, Illinois
(M)
FILMSTRIPS
Children's Reading Service
1078 St. John's Place, Brooklyn 13, N.Y.
DuKane Corporation
St. Charles, Illinois
Silver Burdett Company
Morristown, N. J.
Society for Visual Education
1345 Diversey Parkway, Chicago 14
Teaching Aids Service, Inc. (PDI
Lowell Ave. & Cherry Lane, Floral Park, N.Y.
31 Union Square West, New York 3
(PDI
(PDI
(PDI
Visual Sciences
599E — Suffern, N. Y.
(PO
SLIDES
Key: Kodachrome 1x2. VA yi ±V* «" '<"8«'
Hamilton Color Slides
(producer of 35mm and stereo duplicates)
127 N. Second St., Hamilton, Ohio
Keystone View Co. (PD-41
Meadville, Pa.
Radio-Mat Slide Co., Inc. IP-2. 4i
22 Oakridge Blvd., Daytona Beach, Fla.
FILMSTRIP, SLIDE & OPAQUE PROJECTORS
Society for Visual Education (M)
1345 Diversey Parkway, Oiicago 14, III.
Viewlex, Incorporotcd (M)
35-01 Queens Blvd., Long Island City, N. Y.
SOUND SLIDE PROJECTORS
DuKane Corporation
St. Charles, Illinois
NEW AND USED AV EQUIPMENT
For information about Trade Directory
advertising rotes, write EDUCA-
TIONAL SCREEN fir AUDIO-VISUAL
GUIDE, 2000 Lincoln Park West BIdg.,
Chicago 14, III.
Rodiant Manufacturing Co.
1204 So. Talnvin Ave., Chicogo 8, III.
PROJECTOR TABLES
The Wiethoff Company, Inc.
1824 First St., San Fernando, Calif.
USED and NEW A-V EQUIPMENT
BOUGHT, SOLD and EXCHANGED!
ay cash or allow you the highest
in Allowances on your present Audio-
visual equipment! Write for Free Csti.
PEERLESS CAMERA STORES
415 lexingfon Ave., New York 17, N. Y.
F^Q
/-r^iCtvx
r-r A\/ r.iiiHp
lulv 19S7
Photoplay Filmstrips in Color, $7.50
Alexander the Great — Biography of
the first mon to conquer the civilized
world, based on the photoplay. Shows
Alexander's effort to unite Europe and
Asio, a task with which the U.N. is still
faced. 55 frames. $7.50.
Adventures of Robinson Crusoe — In
full color, 50 frames, a clear pictoriol
guide to the Defoe classic, based on
the United Artists screen version. $7.50
Richard III — Based on Laurence Oliv-
ier's colorful scrrrn version of Shake-
speare's famous play. 48 frames. $7.50
Romeo and Juliet — Shakespeare's great
love story illustrated in color from the
J. Arthur Rank production filmed on
locotion in Verona and other Italian
cities. 44 frames. $7.50
EDUCATIONAL
Knights of the Round Table — A set of
two filmstrips. Part One, 25 frames,
explains the background of the story,
its theme, its significance as on early
attempt to organize a league of notions
ond how the United Nations Security
Council is the Round Table of today.
Port Two, 28 fromes, tells the colorful
story of the great legend, based on the
M-G-M photoplay. $7.50.
The Glass Slipper— The charming fairy
tale of Cinderella, told in a new way,
based on the M-G-M photoplay. 36
frames in full color. $7.50
Greatest Show on Earth — In full color,
a lively pictorial guide to the circus,
based on Cecil B. DeMille's Technicolor
photoplay, which won the Academy
Award in 1953 as the best picture of
the year. 40 frames. $7.50
Hansel and Gretel — In full color, 42
frames, the highlights of the beloved
fairy tale as performed by the charm-
ing Kinemins of Michael Mverberg's
screen version, released by RKO Radio
Pictures. $7.50.
Ulysses — In full color, 64 frames, o
pictorial guide to the new Paramount
screen version of Homer's Odyssey, pro-
duced in Italy. An invaluable aid to the
study of the classic. $7.50.
10
& RECREATIONAL GUIDES Jnc
William Lewin, Ph.D., General Editor
Broinerd Road, Summit, New Jersey
^v
the fastest- selling filmstrip lessons on the market today
Pieseni
29 NEW RELEASES:
^urricu
WESTERN CANADA
Aluininiim from Water Power at
Kiliinal
Furs from The NortJi West
C.rain Farming in the Prnirit-
Provinces
Western Fisheries
MEXICO
Mexican People Have Fun
Schools In \texico
Mountain Lands &: Volcanoes
Hot Wet Lands
I'RE-PRIMER STORIES
The 1 hiee Little Pigs
Peter Rabbit
The Three Bears
AFRICA
African Village Near Eciuatonal
Africa
African Home Near Equatorial Africa
Children of Kquatorial Africa
Water Serves Canada
Oil From the Prairies
British Columbia Forest
Farmers Solve A Problem
Western A'^acationland
Teresa and Her Family
Arts &: Crafts (Part I)
Temperate Plateau Lands
Mexico City
1 he Robin's Christmas Song
Home, School, and Vou
Occupations in Equatorial Africa
Farming in Equatorial Africa
Transportation in Equatorial Africa
Learning for Modern Living
6 BIG REASONS WHY CURRICULUM CONTINUES TO GROW AND IS APPROVED BY MORE AND MORE EDUCATORS
1 Teacher utilization aids with new releases and revisions (built-in)
2 Over 600 Picture Powered Filmstrip Lessons in Full-Color
3 All filmstrip lessons correlated by Grades (from 1st thru 3rd) and by Subjects (4th thru
12th Grades).
4 Teacher's Guides To Utilization (in all subject areas) available.
D "Filmstrip Lesson Workshops" presented to any school requesting.
O 50c Replacement Policy — simply return damaged strip and fifty cents — immediate
replacement will be made regardless of cause. Revisions available for only .SI. 25
each.
Over r).()fl(),000 Curiiculuin lilmsliip Lessons now in use.
More Cuiiiculum Picture-Powered Filmstrip Lessons have
been selected and approved for purchase from more State,
County & City instructional funds than any others on
the market . . .
W Individual strips only $3.9,5 each. In sets (.■! or more) $3.00
each. Special bonuses for quantity users.
^^ Complete catalogs and preview sets sent upon request.
.Some lerrituries are available for the wide-awake dealer looking for an "exclusive line" — Four conveniently located regional ware-
houses make 24 hour shipment |M>ssible and eliminate necessity for large inventory.
write
CURRICULUM MATERIALS CORP.
17 E. 48th ST., NEW YORK, N.Y.
Mcrschcl Smith
119 S. Roach Street
Jackson, Mississippi
Carl Kunz
1319 Vine St.
Philadelphia,
Pa.
Herbert M. Elkins
10031 Cominerce .\ve.
Tujunga, Calif.
E. E. "Jack" Carter
14 Glenwood .\ve.
Raleigh, X. C.
EDUCATIONAL
*1
& AUDIO-VISUAL GUIDE
September. 1957 VOL.^iilW^ -j^
SEP 19 mi
NO SUNLIGHT PLEASE
THE ABSENTEE TEACHER
THOUGHTS DRAMATIZED IN LIGHTS
TRAINING STUDENTS IN A-V OPERATION
A-V ACHES, OR 7 WAYS NOT TO RUN AN
A-V PROGRAM
ne From the Coronet Film —
I
§1
AJnl
^^.S ^'fll^^P^B
m
^^^■^T^ » ' f m^^^^B
ISjL' vI
w^
^K ^B.^^^v ^^'^ ^Hh
^^H ^^^^^^^^^^V
*nm
til
*^ ^^I^H^^^^HB^^^E^^^^^^^^^^H
^^^M '.^^^^^m i^^^B
' si 1 R
:C
ftV.-
Colorful Photoplay Filmstrips
$7.50 EACH
Knights of the Round Table — A set of
two filmstrips. Port One, 25 frames,
explains the background of the story,
its theme, its significance as an early
ottempt to organize a league of nations
and how the United Nations Security
Council is the Round Toble of today.
Part Two, 28 frames, tells the colorful
story of the great legend, based on the
M-G-M photoplay. $7.50.
A Lesson in Mythology • — Explains
Andromeda, the Minotaur, Iphigenio,
etc., based on M-G-M's The Living Idol.
25 frames, color. $7.50.
The Gloss Slipper- — The charming fairy
tale of Cinderella, told in o new way,
based on the M-G-M photoplay. 36
frames in full color. $7.50
Alexander the Great — Biography of
the first man to conquer the civilized
world, based on the photoplay. Shows
Alexander's effort to unite Europe and
Asia, o task with which the U.N. is still
faced. 55 frames. $7.50.
Adventures of Robinson Crusoe — In
full color, 50 frames, a clear pictoriol
guide to the Defoe classic, based on
the United Artists screen version. $7.50
Richard III — ■ Based on Laurence Oliv-
ier's colorful screen version of Shake-
speare's famous ploy. 48 frames. $7.50
Romeo and Juliet — Shakespeare's great
love story illustrated in color from the
J. Arthur Rank production filmed on
location in Verona and other Italian
cities. 44 frames. $7.50
Greatest Show on Earth — In full color,
a lively pictorial guide to the circus,
based on Cecil B. DeMille's Technicolor
photoplay, which won the Academy
Award in 1953 as the best picture of
the year. 40 frames. $7.50
Hansel and Gretel — In full color, 42
frames, the highlights of the beloved
fairy tale as performed by the charm-
ing Kinemins of Michael Myerberg's
screen version, released by RKO Radio
Pictures. $7.50.
Ulysses — In full color, 64 frames, a
pictorial guide to the new Paramount
screen version of Homer's Odyssey, pro-
duced in Italy. An invaluable aid to the
study of the classic. $7.50.
{
Money -back
Guarantee
EDUCATIONAL & RECREATIONAL GUIDES, Inc.
10 Brainerd Rood, Summit, New Jersey
402
EdScreen & AV Guide — September, 1957
a skillful interpretation of a great historical figure . . .
The Boyhood of George Washington
a new Coronet film for American history
This re-creation of Washington's life from age 8 through late youth
will give pupils an excellent understanding of the background that
influenced him and the character traits which were port of his development.
We see how the experiences of these formative years created the high
standards of conduct which fitted him so eminently for the leadership of
a new nation. The producers have given considerable attention
to details in the film— shooting on actual locations of Washington's
boyhood, employing many properties that were used by him, and casting
and costuming the actors under the supervision of leading authorities
on Washington. This one reel film, available in full,
natural color or in black-and-white, is truly a rich
educational experience for grades 3-6.
Other new Coronet films in color:
English Literature: Chaucer and the Medieval Period
OV4 reels, 13'/j mtn.)
This film illustrates the mojor literary contributions of the period and provides
o background for an understanding of medieval society. Re-enactments of a
Robin Hood ballad. Piers Plowman, Sir Gowain and the Green Knight, and
Morte d'Arthur, as well as a portion of The Canterbury Tales, enrich this study.
How Living Things Change (1 reel, 11 min.)
While mon is able to effect changes in plants and animols, living things hove
been changing slowly for millions of years. The evolutionary theories of
Lomorck, Oarwin, and deVries— which endeavor to explain these changes-
ore illustrated and compared.
Bushy, the Squirrel: Background for Reading and Expression
(1 reel, 11 min.)
When Slevie spies a squirrel with a long, bushy tail he follows it into the woods.
His discoveries there, liow he finally mokes friends with Bushy, and the things
he learns will stimulate ctiildren in the primary grades to read and tell stories
about squirrels.
The Philippines: Gateway to the Far East (1 reel, 11 min.)
A geography film for the intermediate grades. The Philippines: Gateway to the
For East shows the post history, present activities, and direction of future
growth of this island nation. Scenes of farm and city life show a wealth of
row materials, expanding production, and increased education in a young
republic which has many interests similar to those in the United States of
America.
Life of a Philippine Family (1 reel, 11 min.)
Pupils in the intermediate grades watch the doily life of a fomily as >een
through the eyes of the father — his work in the rice fields, the children's chores,
their school experiences, gomes, and a birthday celebration. All provide excel-
lent illustrations of meeting the needs of a Philippine farm family.
facfi of these films is available in color or in bfock-oncf-wliife.
Write for preview . . .
If you are considering purchase, fiH in coupon for preview
prints of these Coronet films. If you ore interested only in
rental, request a list of Coronet film rental libraries.
Coronet
Films
The Finest and Newest in Educational Films
CORONET BUILDING • CHICAGO 1, ILLINOIS
CORONET FILMS
Dept. ES-957, Coronet Building, Chicago 1/ Illinois
□ Please send me without charge preview prints of the filins I have checked
for purchase consideration:
(Do not chock if interested in rental only)
Q The Boyhood of George Washington.
□ English Literature: Chaucer and the Medieval Period.
□ How Living Things Change.
□ Bushy, the Squirrel: Background for Reading and Expression.
n The Philippines: Gateway to the For East.
QJ Life of a Philippine Family.
Q Please send me a list of the 66 Coronet films releosed during the past year.
□ 1 am interested in renting these films. Please send me a list of Coronet film
rcntol libraries, and your new 100-page catalogue describing 735 of the
finest in educotional films.
Name
School —
Address-
City
-State
EdScreen & AV Guide — September, 1957
403
FOR 7f0€lft CLASSROOM
IHE EASY TO USE
Custom
features
at mass
produced
price
The Educator's Friend
Here's a quality projector
designed for the classroom
with rugged, precision con-
struction. Guaranteed a life-
time. Easiest to use. Easiest
fo carry. Only 271/2 lbs.
Complefe $298.50
SPLICE-O-FILM
The finest hot
automatic splicer in
the world. Fastest,
strongest pro-
fessional splices.
Only $99.50
n Harwald STORAGE CABINETS
for Beauty
Safety
Convenience
Efficiency
Economy.
T
r
n Moviscop VIEWER
The very finest 16mm ac-
tion viewer. Precision Ger-
man mechanism. For pro-
ducers—T.V.— Labs.
I 1
I Please check squares above for com-
j plete information on any or all items
I shown and mail this ad to:
ItheHARWAIDco
I
I
L.
1216 Chicago Ave., Evanston, III,
Phone: Davis 8-7070
.«J
EDUCATIONAL
SCREEN
& AUDIO-VISUAL GUIDE
rounded
in 1922
by
Nelson L. Greene
September, 1957
Volume 36, Number 8, Whole Number 355
IN THIS ISSUE
C^dltorial
416 TWO GREAT, NEW A-V TOOLS
"TrUcle
418
419
420
422
425
2).
406
408
428
433
437
440
442
NO SUNLIGHT PLEASE — Ben M. Harris
THE ABSENTEE TEACHER — Marie E. O'Conncr
THOUGHTS DRAMATIZED IN LIGHTS — Gale Rondall
TRAINING STUDENTS IN A-V OPERATION — Robert Knight
A-V ACHES, OR 7 WAYS NOT TO RUN AN A-V PROGRAM —
Sim Wilde
ON THE SCREEN
HAVE YOU HEARD? -
News about People, Organizations, Events
L. C. Larson, Carolyn Guss,
EVALUATION OF NEW FILMS
John Fritz
CHURCH DEPARTMENT — William S. Hockman
SOUND ADVICE — About Audio Materials and Equipment
Max U. Bildersee
NEW FILMSTRIPS — Robert Church, Walter Pilditch, Hcrold Ward
AUDIO-VISUAL TRADE REVIEW — Robert E. Schreiber
Ly/Aer ^ealui'i
ei
426 CONVENTION SPREAD
450 DIRECTORY OF LOCAL A-V DEALERS
450 INDEX TO ADVERTISERS
Inside Bock Cover — TRADE DIRECTORY FOR THE AUDIO-VISUAL FIELD
Iducational
Iress
issoci ation
OF
lERICA
MEMBIR
AUDIO- if
BUSINESS & EDITORIAL ADDRESS: EDUCATIONAL SCREEN & AUDIO-VISUAL GUIDE.
2000 Lincoln Pork West BIdg., Ctiicogo 14, Illinois. Contents indexed in ttie Wilson Educo-
tionol Index. For microfilm volumes, write University Microfilms, Ann Arbor, Mictiigon.
SUBSCRIPTION PRICE (U.S. currency or equivalent): Domestic — $4 one year, $6.50 two
years, $8 three years. Canadian ond Pan-American — 50 cents extra per year. Ottier for-
eign— $1 extra per year. Single copy — 45 cents. Special December Blue Book issue — $1.00.
CHANGE OF ADDRESS should be sent immediately to insure uninterrupted delivery o(
your mogozine. Allow five weeks for chonge to become effective.
EDUCATIONAL SCREEN & AUDIO-VISUAL GUIDE is published monthly except July and
August by The Educational Screen, Inc. Publication office, Borrington, Illinois; Business
and Editoriol Office, 2000 Lincoln Pork West, Chicogo 14, Illinois. Printed in the U.S.A.
Re-entered as second-class matter October, 1953 at the post office ot Borrington, Illinois,
under the Act of March 3, 1879.
ENTIRE ISSUE COPYRIGHT 1957 BY THE EDUCATIONAL SCREEN, INC.
404
EdScreen & AV Guide — September, 1957
LESS LIGHT COMES IN!
LESS MONEY GOES OUT!
...when you turn a classroom into a
dark auditorium . . .tlie Flexalum way!
I-
*fi
fH
/f^^S
Principal finds school facilities are
used more efficiently when Flexalum
A-V Blinds are installed. There's no
need to tie up the auditorium for
small groups. Instruction by projec-
tion can be going on in different
classrooms at one time. Everything
seems to run so much smoother.
Teachers can give Audio-Video in-
structions whenever they like.
Flexalum A-V Blinds' greater num-
ber of slats, special tape construction,
along with light-trap channels give
much tighter closure. It's easy to
turn any classroom into a dark audi-
torium at the flick of a cord.
Purchasing Agent makes ;i sjund in-
vestment within the budget because
Flexalum A-V Blinds are less expen-
sive and longer -lasting than any
combination of blackout and conven-
tional window coverings. Superior
Flexalum materials and design guar-
antee years of trouble-free service.
A complete range of light control from full daylight without glare ... to UdtMreas lur opaque projection.
FOR SKYLIGHTS, TOO— a special modification of the Flexalum A-V Blind is ideal.
EdScreen & AV Guide — September, 1957
Write for test results and specification data to:
Hunter Douglas Aluminum Division of
Bridgeport Brass Co., 405 Lex. Ave., New York, N. Y.
405
introduces
MUSIC OF THE MIDDLE AGES
—one of the most important series com
mitted to records in recent years:
Volume I \
TROUBADOUR AND TROUVERE
SONGS
{1 2th and 11 th centuries)
EA0012 S4.98
RUSSELL OBERLIN, countertenor
SEYMOUR BARAB, viol
Volume II
Leoninus and Perotinus Magkter
NOTRE DAME ORGANA
(I2lh century)
EA0021 $4.98
RUSSELL OBERLIN, coi/ntertenor
CHARLES BRESSLER and DONALD
PERRY, tenors SEYMOUR BARAB, tiol
Volume III
LAS CANTIGAS DE SANTA MARIA
del Rev Alfonso el Sabio
(1221-1284)
EA 0023 $4.98
RUSSELL OBERLIN, countertenor
JOSEPH lADONE, lute
These recordings ore also ovailoble on
stereophonic STEREONYME lope at
$14.95. Our complete cotalog is avail-
able to you free of charge upon request:
THE SONG OF SONGS
in Hebrew and in English
EAOOII $4.98
MORRIS CARNOVSKY
CAIOL VEAZIE. ANNE MEACHAM
and HENRY BATE
(nol ovailoble on tape]
EXPERIENCES ANONYMES
Dept.ES 20 East 11th Street
On the SCREEIT
COVER: The French
Revolution
This montli',s lolorlul cover study is
a scene from the "spectacular" film
THE FRENCH REVOLUTION re-
cently released by CORONET. It is
one of a number of 16mm sound mo-
tion pictures whidi will present accu-
rate teaching material witliin the
framework of outstanding film produc-
tion. .According to .Mr. Ellsworth C.
Dent, Director of Distribution for
CORONET Films, the company will
release more than six of these "educa-
tional spectaculars" within the next
year. He states that even though the
typical classroom film differs from the-
atrical and television films in its pur-
pose, certain tyjies of educational sub-
jects are frequently compared with
other films from the standpoint of
interest and treatment. School pupils
have been exposed to such a variety
of motion pictures that their judgment
of all films has bec<mie more critical.
This means that teachers cannot as-
sume pupil interest in a film just be-
cause it IS a film. With these "spec-
taculars" the student's attention can
be more easily concentrated on the
subject matter, "by stimulating initial
interest, these films will assure a break-
through of the subject and make teach-
ing even more effective."
The French Revolution was filmed
in France during the last two years and
takes high school students into the
very center of the breath-taking affairs
of that turbulent time.
The first print in color of "The
French Revolution" was received on
behalf of the French Government by
M. Maurice Galy of the Office of the
Cultural Conselor to the French Em-
bassy at the film's world premiere
showing in New York on May 23.
EDUCATIONAL SCREEN &gAV6UIDE
EDITORIAL STAFF
PAUL C. REED, Editor. GAIL MARTIN, Man-
aging Editor. WILLIAM S. HOCKMAN, Editor
for the Church Field. L. C. LARSON, CAROLYN
GUSS, and JOHN FRITZ, Editors for Film
EvoluQtions. MAX U. BILDERSEE, Editor for the
Audio Field. ROBERT E. SCHREIBER, Editor for
ttie Audio-Visual Trade Review. PHILIP LEWIS,
Technical Editor.
BUSINESS STAFF
H, S. GILLETTE, Publisher. MARIE C. GREENE,
WILLIAM LEWIN, Associate Publishers. JOSE-
PHINE H. KNIGHT, Business Manoger. PAT-
RICK A. PHILIPPI, Circulation Manoger. WIL-
MA WIDDICOMBE, Advertising Production As-
sistont.
Advertising Representatives
WILLIAM LEWIN, 10 Broinerd Rood, Sunnnnit,
N. J. (Crestview 3-3042)
WILLIAM F. KRUSE, 2000 Lincoln Pork West
BIdg,, Chicago 14, III. (Bitterswrect 8-5313)
EDITORIAL ADVISORY BOARD
JAMES W. BROWN, School of Education, San
Jose State College, California
EDGAR DALE, Head, Curriculum Division, Bu-
reau of Educational Research, Ohio State
University, Columbus
The presentation was made by Jack
.Abraham, Vice President of Coronet
Films, at tlie Coronet Preview Iheatre.
M. Galy indicated that the film was
"one of the finest he has seen on the
French Revolution ... its color, clarity
and interpretation were excellent." He
expressed the hope that "all of tlie
people in .America see this outstanding
film."
Much of the interest caused by this
showing of "The French Revolution"
grows out of the dramatic effect it is
expected to have on the future pro-
duction of all educational films, for it
sets a standard worth imitating
throughout the entire field of motion
pictures. It is the thirty-fifth in Coro-
net Films' famous World History
Series.
Watch For The October Issue
and the especially enlightening article
by Philip Lewis, titled "Closed-Circuit
Roundup." It promises for all an in-
side view of this phase of TV.
Convention Carryover
We can't let the subject of the Na-
tional Audio-Visual .Association Con-
vention that took place here in Chicago
in July, become a part of past-history
until we have given our readers one
last glimpse of some of the activity
that went on there. So we have gath-
ered together a lot of pictures of peo-
ple, and things, and happenings and
centered them on pages 426 and 427,
to refresh the memories of those for-
tunates who attended the convention
and further enlighten those who could
not. If fortune favors us, we will see
many of our readers again next year
when the 1958 Convention takes place,
right here in Chicago. It was very good
to meet so many of vou this year.
GM
AMO DE BERNARDIS, Assistant Superintendent,
Portland, Oregon, Public Schools
MARGARET W. DIVIZIA, Supervisor in Charge,
Audio-Visual Educotion Section, Los An-
geles City Schools, Los Angeles, Colifornio
W. K. DURR, Supervisor, Bureau of Teaching
Materials, State Board of Education, Rich-
mond, Virginia
CHARLES F. HOBAN, Project Big Ben, Univer-
sity of Pennsylvania, Philadelphia
EMILY S. JONES, Executive Secretary, Educa-
tional Film Library Association, New York
City
F. EDGAR LANE, Supervisor, Instrucfionol
Materials Department, Board of Public In-
struction, Dode County, Florida
F. DEAN McCLUSKY, Professor of Educotion,
Head of Audio-Visual Education, Univer-
sity Extension, University of California at
Los Angeles
SEERLEY REID, Chief, Visuol Education Service,
U. S. Office of Education, Woshington
CHARLES F. SCHULLER, Director, Audio-Visuol
Center, Michigon State College, East Lan-
sing, Michigan
ERNEST TIEMANN, Director, Visual Instruction
Bureau, Associote Professor, Division of
Extension, The University of Texas, Austin
DON WHITE, Executive Vice President, Na-
tional Audio-Visual Association, Evonston,
Illinois
406
EdScreen & AV Guide — September, 1957
Versatile New Projector for Filmstrips or Slides. Bell & Howell's Specialist
multi-purpose projector handles a variety of requirements: single or double
frame filmstrips or 2x2 slides. Runs manually or accepts Selectron tray-
loading changer. Adapts quickly to sound with DuKane Recordmaster.
Here are the latest
developments in fine teaching tools
>
FINER PRODUCTS THROUGH IMAOINATIOH
Bell & Howell
Filmosound 385 Specialist is famous for
amplifier and speaker power, jeweled
parts for longer life, ilickerless projection.
p
BH^H
HP*>
•1
Bell&
throw
stands
Howell JAN shines in auditoriums,
3 twice as many light units as a
ird 1000 -watt, 25 -hour projector.
IS^
KT^^fl^^^^^H
I^V
^^r^^r^
^^^^^^^4, ^^k
If^l^l
Bell & Howell Specialist tape recorder has
"Miracle 2000" sound system. Ideal
recorder for music and classroom use.
New Robomatic projector changes slides
automatically at the interval you select,
remotely controlled from any position.
See your Audio-Visual dealer or write Bell & Howell, 7117 McCormick Road, Chicago 45. In Canada: Bell & Howell Ltd., Tbronto
"edScreen & AV Guide — September, 1957
407
News about people, organizations, events
People in the News
Have you heard?
CHICAGO, ILL.: Ellsworth C.
Dent, Director of Distribution for
Coronet Films, was recently appointed
Vice-President of Esquire, Inc., parent
organization of the film division. Mr.
Dent has been a pioneering leader in
the audio-visual field for 34 years. He
has served as Director of the Bureau
of Audio-Visual Instruction at the Uni-
versity of Kansas, where the first 16mm
rental library of educational films was
established. In 1933, he started the
Audio-Visual Services at the Brigham
Young University in Utah. He has
worked as Director of the Division of
Motion Pictures in the Department of
the Interior, as Educational Director
of the Radio Corporation of .\merica,
and, prior to his joining Coronet Films
in 1946, as General Manager of the
Society of Visual Education.
A life member of the NEA, Mr. Dent
also takes an active part in N.AVA,
DAVI, and the American Association
of School Administrators, where he
serves as a director of the Exhibitors'
Association.
Ellsworth C. Dent, V. P. of Esquire,
inc. and AV pioneer.
PLAINVILLE, CONNECTICUT:
At the 21st annual meeting of Victor
Animatograph Corporation and its dis-
tributors, Morris Schwartz, president of
The Kalart Company, of which Victor
is a division, announce<l that Sam
Rose, who with Alexander Victor
founded the Victor Animatograph Cor-
poration in 1910, has been appointed
Chairman of the Board of Victor.
.At the same time, it was announced
that Hy Schwartz, vice president, had
been appointed President of Victor.
Morris Schwartz (left), Sam Rose
(center), Hy Schwartz (right).
Recent official presentation of the
very first 16mm sound motion picture
projector manufactured in tlie State of
Connecticut, was made by the Kalart
Company, Inc., Plainville, nationally
known producer of photographic
ecjuipment.
Receiving the new Victor projector
for Plainville High School were Mr.
Ivan B. Wood, principal, Mr. .Anthony
Pupillo, Superintendent of Schools and
Mr. Joseph Edmon, Piainville's First
Selectman. .Also attending was Dr.
Edwin Thorne, West Hartford Super-
intendent of Schools.
The presentation was the highlight
of a field trip to the Kalart plant made
Ijy the Connecticut .Association of C:ity
Directors of .Audio-Visual Education,
as part of their final meeting of the
scliool year.
EAST LANSING, MICH.: Walter
B. Emery will begin his duties in
.September as visiting professor in the
College of Communication .Arts at
.Michigan State University. He received
his LL.B. degree from the University
of Oklalioma in 1934 and his Ph.D.
Ironi tlie University of Wisconsin in
1939. Thereafter, he taught at both
universities as well as Ohio State. In
1943 he began work at the Federal
Communications Division and from
then until 19,52 he served successively
at attorney, examiner, division chief,
and as legal assistant to the Chairman.
UNIVERSITY OF KANSAS. . . .
Gale R. .Adkins, formerly director
of the Bureau of Research in Educa-
tion by Radio-Television at the Uni-
versity of Texas, has been appointed
to the faculty of the University of
Kansas. Professor .Adkins will head
radio-television research activities at
the University of Kansas and will teach
courses in broadcasting. He will be
engaged in the investigation of meth-
ods by which the University of Kansas
might utilize television in on-campus
and otl-canipus teaching.
ON'IARIO, CANADA: The Inter-
national Film Bureau has announced
the opening of its first Canadian
branch office, September 15th, at 19
Fairmont Ave., Ottawa, Ontario.
The Canadian office will carry a
complete preview library of IFB films,
and will also have available preview
prints of all educational films produced
by Pat Dowling Pictures and Murl
Deusing Film Productions.
The sale of the FO.STER REWIND
will be launched in Canada through
this office. This two-way power, film
rewind for 16mm films was first intro-
duced to the .American market at the
N.AV.A C^onference in 1956, and has
been received with enthusiasm by film
libraries throughout the United States.
IFB was first organized in 1936 as a
distributor and producer of films for
schools, universities, public libraries,
health and welfare departments, indus-
try and many others. The organization
represents some 35 producers in the
United States and abroad, in addition
to distributinsr its own films.
Miss Margery Weiss, Educational
Director in the Chicago office of
International Film Bureau for a
number of yeors, has been ap-
pointed Manager of the new
Canadian office at Ottawa.
MOOREHEAD, MINN.: Walter I..
Brown has resigned at East Texas State
College to accept a position at Minne-
,sota State College, Moorhead, Minn.
408
EdScreen & AV Guide — September, 1 957
LEVOLOR SKYLIGHT BLINDS
ELIMINATE DANGLING CORDS
STANDARD SCHOOL WINDOW POLE CONTROLS TILT IN EITHER DIRECTION
There are many advantages in having a skylight dome on your
school to allow a natural entrance of sunlight. One disadvantage,
however, has been annoying, dangling cords.
Levolor Skylight Venetian Blinds enable the instructor to change
the room from maximum light to a soft diffused light— or optimum
darkness— in a matter of seconds with a simple twist of a window
pole. Installed to Levolor specifications, these blinds will sustain
better than 200 pounds.
Another method of controlling overhead daylight is by installing
motorized Levolor Skylight Venetian Blinds with push-button
control. This is undoubtedly the most desirable method for
Audio-Visual purposes.
For full details and specifications of the Levolor Skylight Blind,
window pole control or motorized, write to LEVOLOR
LORENTZEN, INC., A.V. DEPT., 720 Monroe St., Hoboken, N. J.
Be sure to specify
Controlled
With A
Standard
Window Pole
The Scientifically Developed Audio-Visual Blind
COPYRIGHT; LEVOLOR L0RENT2EN. INC.
EdScreen & AV Guide — September, 1957
409
He will be in charge of the Audio-
Visual program. Mr. Brown received
his doctorate in audio-visual education
at Indiana University, and while at East
Texas he served as director of the
cooperative film library and also devel-
oped a production program for the
audio-visual department.
HIGHLAND PARK, MICH.:
Floyde E. Brooker, executive secretary
of the Dept. of A-V Instruction of
N.E.A., and one of the leading states-
men of the a-v field, has resigned from
that position to assume the duties of
executive secretary of the Michigan
■Association of Osteopathic Physicians
and Surgeons, in Highland Park, Mich.
One of the pioneers of the field, Floyde
will be greatly missed in all the im-
portant connections he has made
throughout the a-v world. He has taken
a leading part in the work of the .A-V
Commission on Pul)lic Information
during his last two years in the D.WI
post. He left his D.AVI post on July
2nd and as yet, his successor has not
been chosen.
MADISON, WIS.: Prof. Walter A.
Wittich, who was director of the Uni.
versity of Wisconsin Bureau of .Audio-
Visual Instruction since 1944, will be-
come professor of education on a full
time basis. Prof. Wittich received his
Ph.D. at the UW in 1944 and has
served jointly as director of B.AVI
and professor of education since then.
In his new post, he will conduct both
in-service and on-campus teacher
First and finest of
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New and tricky screen surfaces have come and gone but noth-
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Da-Lite White-Magic glass beaded screen surface. We also
have the mat whites in every size and style required by the
amateur, professional, theatre, audio visual, schools, churches
and every industrial audio projection use. Da-Lite was first
to make a practical projection screen and is first today with
the finest that science, design and engineering can develop.
Da-Lite Model B® The screen just
made for the recreation room — class-
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Brackets permit hanging from wall
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reproduction of your favorite slides
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Da-Lite HilO-Most popular A-V "Push-
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There's a complete line of new Da-Lite pro-
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Da-lite Screen Co., Inc. Warsaw, Ind.
training in audio-visual education.
Prof. Frederick A. White, who
served as assistant director of B.AVI
since 1952, will assume full time duties
as director under the new UW budget.
Under the new regime. Mr. White
will become director of one of the larg-
est educational film distributing agen-
cies in the world. The BAVI film li-
brary today contains more than 5,000
titles with more than 11,000 prints.
CHICAGO, ILL.: W. A. (Wally)
.Moen will conduct a fall and winter
promotional campaign for National
Rental and Projection Service, Inc.
(3518 W. Devon Ave.. Chicago 45, 111.).
Iliis orgaiii/ation. composed of audio-
visual dealers in 50 cities, specializes
in local, regional and nation -.wide
equipment rental, projection and show-
manship services.
FORT COLLINS: |. Aubrey Smith,
visual education specialist at the Uni-
versity of Georgia's College of Agricul-
ture. .Athens, received the Farm Film
Foundation Professional Improvement
.Award for 1957. The award, S500 and
a framed certificate, was presented by
.Mr. and Mrs. C. Dana Bennett of
Washington, D. C, representing the
Farm Film Foundation, whose head-
quarters are in the nation's capital.
The presentation was made at the
conclusion of the 1957 convention of
the American .Association of .Agricul-
tural College Editors on the Colorado
State University campus at Fort Collins.
Two other agricultural college edi-
tors received certificates of honorable
mention and checks for S25. They are
David Bateman, associate agricultural
editor of North Dakota .Agricidtural
College, Fargo: and Robert P. Worrall,
extension television editor of .Michigan
State University, East Lansing.
CHICAGO, ILL.: Paul H. Kreft was
recently promoted to Manager of the
Professional Photographic Sales Divi-
sion of Compco Corporation, accord-
ing to an announcement made by Mr.
S. J. Zagel. President.
In his new post as head of the newly
formed division, Mr. Kreft will super-
vise national sales of Compco Profes-
sional Reels and Cans to film produc-
ers, laboratories, libraries, U. S. Gov-
ernment .Agencies, projection equip-
ment manufacturers and distribution
to the audio-visual dealers.
UFPA Meets In Michigan
The eleventh Annual Conference of
the University Film Producers .Associa-
tion convened at Wayne State Univer-
sity, Detroit, Michigan, August 19-23.
1957. It was a highly inspiring and
entertaining event. Rather out of the
ordinary was a service offered wives
who wished to be free to attend ses-
410
EdScreen & AV Guide — September, 1957
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The F&B Film Repair ond Splicing Block pro-
vides a solid base registration of the sproc-
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can be applied accurately on both sides of
the film.
Also, the block is used for strengthening
conventional lop splices — and to moke butt
splices. The upper channel comprises a
complete splicing block for '/," magnetic
recording tape. The F&B Film Repair and
Splicing Block is made of precision milled
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For schools, colleges, industry, government,
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EdScreen & AV Guide — September, 1957
411
sions with their husbands, or just gad
with the gals: a tot-lot or nursery for
children over two years old, presided
over by the University Nursery School
staff. This might be a hint for other
convention planners in the future.
Operation Shoestring
A closed-circuit television network
costing less than $3000 has been suc-
cessfully employed during the past four
months at Euclid Elementary School
in Schenectady, New York, to enrich
the regular school program.
Bernard F. Haake, Assistant to the
Superintendent of Schools in Schenec-
tady, explained how the name "Opera-
tion Shoestring" was assigned to the
project. "Our past experience with
closed-circuit television convinced us
that any school could have such facili-
ties for a very reasonable figure, and
yet many of the school people we
talked with were afraid to tackle a
closed-circuit program because they
thought it meant an investment of
from §20,000 to $40,000. We wanted to
show that a school could install a TV
system for as little as .S3000. Once
teachers get their hands on the equip-
ment, they can show the administrators
numerous ways of using television to
enrich and expand the school cur-
riculum."
Fi3m Competition At
World's Fair in Brussels
The Commissariat General of the
Belgian Government for the Brussels
World's Fair of 1958 has announced
Scratches on Film
Irritate Audiences
Scratches are havens for dirt, and
refract light improperly. On the
screen, they mar the picture and may
distract attention. If on the sound
track, they produce offensive crackling.
Fortunately, scratches can almost
always be removed — without loss
of light, density, color quality,
sound quality, or sharpness.
>/,,-
P
I FILM PROCESSING CORPORATION
I 165 WEST 46lh STREET, NEW YORK 36, N. Y
_JL'59 SEWARD STREET, HOLLYWOOD 38, CALIF
EERLESS
^d
that in conjunction with the Fair, an
International Experimental Film Com-
petition is to be held, in order to en-
courage free artistic creation, the spirit
of research and pioneering effort. .\11
independent film-makers throughout
the world are invited to enter this
grand Experimental Film competition.
The Brussels Fair, which will be
held April 21-27, 1958, will be the first
World's Fair to be held since before
World War II, with 45 nations partici-
pating and an expected attendance of
35,000,000 visitors.
.According to the information, this
competition will be open to "experi-
mental or avant-guarde films" as well
as "essays in film, poetry and abstract
compositions; all original creations
which fall outside the familiar pattern
of commercial film entertainment."
The competition will award two
Grand Prizes (310,000 and §5,000 re-
spectively), and six other prizes.
There will be a Selection Jury and
a Competition Jury in Brussels which
will consider all entries and choose
those which are to take part in the
competition.
E. T. Projects
Five new series of live national tele-
vision programs will be broadcast over
the nation's educational TV network
this fall as part of the joint project
undertaken by the Educational Tele-
vision and Radio Center and NBC.
One of the series will center around
the International Geophysical Year.
Three of the others will be in the
areas of .\merican resources, current
affairs for young people and the crea-
tive arts.
The IGY series will cover activities
now going on in connection with the
scientific year. Programs in the cur-
rent affairs will explore the executive
branch of government and will come
from Washington. The American re-
sources series will show how natural
resources condition ways of life. Format
of the creative arts series has not been
determined.
Each of the series will include ten
programs over a ten-week period. They
will be presented each weekday night
from 6:00 to 6:30 p.m. Eastern Standard
Time, beginning October 29.
TV viewers in at least 23 communi-
ties around the country this fall will
be able to tune in French langjuage
lessons which originated in Boston.
The Educational Television and Radio
Center will begin distributing "French
Through Television" to its affiliated
stations beginning September 8.
The series of 48 kinescoped pro-
grams — which were aired live earlier |
this year over educational station
412
EdScreen & AV Guide — September, 1957
WGBH-TV in Boston — make up an
introductory course in French. Lessons
are modeled alter those contained iti
"French Through Pictures" Pocket
Book. The pocket book can be used as
an aid in the TV course.
Oscar Neu Dies
We regret to announce the death
of Oscar Neu, veteran head of Neu-
made Products Corp., on August 27th.
For more than a half century, Mr. Neu
was a beloved and constructively ac-
tive leader in both the theatrical and
nontheatrical supply industries. His
vitality and energy were always an in-
spiration and joy to the many thou-
sands who knew him, and his loss will
be keenlv felt.
I
. S. Office of Education
Surveys State -Metropolitan
A-V Status
Two surveys on the current status of
audio-visual administration and utiliza-
tion on state and large-city levels were
discussed at the National .Audio-Visual
Convention in C;hicago. Seerley Reid,
representing the U.S.O.E., met with
chief state AV officers of 19 states and
Puerto Rico in a conference to discuss
findings of the recent nation-wide
survey conducted by his office. They
will be published in pamphlet form
later this fall, but the following sum-
mary of some principal points will be
of interest.
1. .Audio-visual education, in the sur-
vey, was detinetl as the "classroom
use of non-book instructional mate-
rials — charts, exhibits, film strips,
maps and globes, models, motion
pictures, posters, radio programs,
recordings, slides, television, etc."
2. .\ll states provide audio-visual edu-
cation services to local school dis-
tricts. The precise nature of these
services varies widely from state to
state but —
3. .\ll consider audio-visual instruc-
tional materials in the preparation
of courses of sludy and other cur-
riculum materials.
4. 83% sponsored or participated in
audio-visual conferences during the
past 2 years.
5. 79% haive in their standards for
school and college accreditation
provisions for the classroom use of
audio-visual equipment or mate-
rials.
6. 96% make fiscal grants to local
school districts which may be used
for audio-visual education.
7. 36% produce audio-visual materials
for classroom use.
.57% distribute audio-vsual mate-
rials free to local schools.
85% have units or individuals
charged with audio-visual responsi-
bilities for their states. (In 1922.
only 2 states had such persons.)
The conferees examined these and
other findings and recommended
8.
10.
essential instruments of education
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EdScreen & AV Guide — September, 1957
413
that the U. S. Office o( Education
make certain addtional investiga-
tions of state practices.
Connecticut— Joscpli 1'. Murphy. Consult-
ant, Audio-Visual Education, .State De-
partment o£ Education
Georgia— Garland C. Bagley. Director,
Audio-Visual Service, State Department
of Education
Illinois— Mrs. IJeatrice S. Simmons. Direc-
tor, Audio-Visual Education. Office of
the State Superintendent of Public In-
struction
Indiana— Mrs. Altha Sullivan. Director,
Division of .\udio-Visual Education,
Department of Public Instruction
Iowa— Forest J. Moore. Chairman, .Audio-
visual Committee. State Department of
Public Instruction
Maryland- Mrs. Gladys T. Hopkins, Su-
pervisor of Curricidimi, State Depart-
ment of Education
Minnesota— .\rnold E. Luce, Consultant,
Audio-Visual Education, State Depart-
ment of Education
Mississippi— W, D. R. Stovall, Supervisor,
Audio-Visual Education, State Depart-
ment of Education
New Jersey— William H. King, Coordina-
tor, .Autlio- Visual Education, State De-
partment of Education
New York— Francis E. .Almstead. Special
Consultant on Educational Television,
State Education Department
Ohio— Clyde K. Miller, Director, Division
of Audio-Visual Education, State De-
partment of Education
Oklahoma— Earl W. Cross, Coordinator,
Division of Audio-Visual Education,
State Department of Education
Pennsylvania— Lyie Wcisenfluh, .Audio-
Visual Education Division, State De-
partment of Public Instruction
Puerto Rico— Jose Leavitt, Director, Bu-
reau of School Extension, Department
of Education
Tennessee— Louise Meredith, Supervisor
of Instructional Materials and Libraries,
State Department of Education
Texas— Hugh C. Proctor. Consultant in
Audio-Visual Education. lexas Educa-
tion .\gency
Virginia— .Seidell Watkins, Assistant Su-
pervisor of Secondary Education, State
Department of Public Instruction
Washington— John Fea. C:onsultant, In-
structional Materials, State Department
of Education
Wisconsin— Russell Mosely. Supervisor of
Secondary Education, State Department
of Public Instruction
Missouri— Mrs. Ella Mae Flippen, .Ad-
ministrative .Assistant, Missouri State
Department of Education
The consensus of the conference was
that this big-city survey should be
focused upon problems considered
most important by those school systems
and will be comparative in nature in
order to provide factual information
concerning current practices and 5 to
10-year objectives relative to these
problems.
.Among the problems suggested by
conferees were a) the design of clas.s-
rooms for the use of instructional mate-
rials, including light and acoustical
control; b) equipment formulas in re-
lation to pupil enrollments: c) the use
of audiovisual inaterials in large group
instruction, including closed circuit
TV: and, contrariwise, the use of such
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materials for individual and very small
group instruction in remedial or en-
richment programs.
The LJ. S. Office of Education has
agreed to conduct its study in coopera-
tion with the audio-visual representa-
tives of large-city school systems, along
the lines sugested by the conferees. The
study will be made during the school
year 1957-58 with the results available
for publication in the fall or winter
of 1958.
.Announcement has been made by
Herscliel Smith, Jackson, Mississippi,
of completion of the purchase and de-
livery of all filmstrips, copyrights,
master negatives, and originals of Cur-
riculum Films Inc.'s exclusive filmstrip
library, comprising approximately 600
color filmstrip lessons including the re-
cently produced Comprehensive Read-
ing Lesson series. The Curriculum
Library consisting of 168 classroom
units in 44 subject areas having an
estimated value of well over one mil-
lion dollars was purchased by Curric-
ulum Materials Corporation of which
Herschel Smith of Jackson, Mississippi,
is President. The other officers and
owners of the new firm are Herl) M.
Elkins, of the Herb M. Elkins Com-
pany of Tujiniga, California: E. E.
"Jack" Carter. President of National
School Supply Co., Inc., Raleigh, Nortli
Carolina; and Carl J. Kunz, President
of Kunz, Inc., of Philadelphia, Penn-
sylvania.
The new owners have announced
the completion of four new integrated
sets of full-color filmstrips which will
be released during the summer months,
Canada, Mexico, Africa and Stories for
Beginners, two of which will be avail-
able by July 15, and the other two by
.August 31. .An important feature in
all new Curriculum releases will be
that of a "built-in" teachers' guide
right on the filmstrip. The Curriculum
Filmstrip Library is reported to have
the largest and fastest selling line of
filmstrips on the .American market,
having been approved for purchase
from instructional funds by many lead-
ing state, county, and city educational
departments.
Of particular interest to kindergar-
tens and nursery departments should
be the Pre-Primer stories, and on the
junior high school levels the new
Spanish Translations.
Curriculum Materials Corporation
has set up four warehouses and dis-
tributing points stategically located
throughout the United States so that
immediate service can be given to the
customer without the necessity of the
dealer carrying any sizable inventory.
Reportedly, there are several million
Curriculum filmstrips in daily use
throughout the United States, Canada,
Mexico, and other foreign countries.
414
EdScreen & AV Guide — September, 1 957
^>-Ji.\-t>'-i
raofiant l^eotons aire m$(^
^■^ use because they have:
4. OJdCoudAJuL (h^ <
I
/ie»« ore th« features that
make »he Kodascope Pageant
16mm Sound Projector easy
to use.
In practice, they add up
to exceptional convenience
in showing movies — conven-
ience that invites and encour-
ages full use of available films.
The Pageant gives you a
good show, too. With its unique
Super-40 shutter you get extra
brilliant pictures, even when
rooms can't be fully darkened.
Sound is natural, faithful, full.
And every Pageant is lubri-
cated for life. No more worries
about improper oiling, the
most common cause of sound
projector failure.
Let the convenience of a Pag-
eant work for you. See how it
can help make every film a
really good show.
Send for the free booklet, Pageant Projectors (V3-22). Or
have a nearby Kodak Audio-Visual Dealer demonstrate ot
your convenience. No obligation either way.
EASTMAN KODAK COMPANY
Dept. 8-V, Rochester 4, N. Y.
i T
liiccod
rit*Of'M*RH
,alk
EdScreen Gr AV Guide — September, 1957
415
editorial
TWO GREAT NEW
A -V TOOLS
"If people only understood what 'audio-visual' was
all about, they would support it." This has been a
premise upon which much of the work of the Audio-
visual Commission on Public Information has been
based. Their aim is to make the public better in-
formed about audio-visual, but they cannot do this
alone. You have a job to do, too.
The Commission brought proof of what they've
been doing to the EFLA and NAVA meetings in
Chicago this summer. They unveiled two marvelous
presentations — two great new A-V tools — to bring
about better understanding of audio-visuals and their
place in learning. One is an amazingly convincing
brochure, GATEWAY TO LEARNING; the other,
a superb color slide and commentary story of THE
CASE OF THE CURIOUS CITIZENS. These two
picture and word presentations are the finest of their
kind we have ever seen. They will do more to inform
the public about audi^-yisuals than anything else that
has ever been done // — and this is a great big IF —
if the public sees them. And that is your job. You
must see to it that the p^eople see GATEWAY TO
LEARNING and THE CASE OF THE CURIOUS
CITIZENS. If they see either or both of these, their
eyes will be opened and they will be convinced.
GATEWAY TO LEARNING taKes^.9nly twenty-
four pictures and one himdred thirty-two words to
tell its compelling story. In itself it is a sterling
example of the great power of words combined with
pictures w^en they are masterfully chosen and made
to work togdSiW/The last three pages present graphic
supporting evidence of the value of audio-visual tools,
and testimonials from world leaders. The task now
is to get this excellent booklet to the people.
There are no plans for distributing GATEWAY
TO LEARNING directly to the public. The job of
bringing this story to the people is up to you and
everyone else who has an interest and belief in the
use of audio-visual materials. The Commission will
supply the brochures in quantity at cost. But you,
and you, and you . . . have got to find the way of
covering that cost and getting the booklets distributed
in your town and county and state.
The task of bringing THE CASE OF THE
CURIOUS CITIZENS to the attention of people is
yours too, but this one may not be so formidable.
GATEWAY TO LEARNING
THE CASE is a sound-slide story that you can take
to PTA groups, club meetings, church groups, teacher
meetings — wherever people are assembled, and when-
ever you have a chance to tell them about audio-
visual materials.
The "curious citizens" pictured are two who came
to school to find out how their children are being
taught. They see for themselves the broad range of
audio-visual materials being used. They see why and
how audio-visual tools are needed. They see a true
story telling what it takes to have a well conceived
and administered audio-visual program in a school.
Full credit for the production of THE C;ASE OF
THE CURIOUS CITIZENS goes to Adrian Ter
Louw, and to his company, Eastman Kodak, for an
invaluable contribution. The complete kit for telling
this story is going to be made available to you by the
Commission at reproduction cost. The pictures will
be unmounted transparencies ready for you to bind
as slides. The souiul part will be on a disc, or you
may record your own words on magnetic tape.
Finally in the kit there will be a utilization manual
that will help you use THE CASE OF THE CURL
OUS CITIZENS most effectively.
So write to the Commission today: .AUDIO-
VISUAL COMMISSION ON PUBLIC INFORMA-
TION, Room 2230, 250 West 57th Street, New York
19, N. Y. Get complete information on cost of these
two gneat helps to better understanding. PLACE
YOUR ORDERS. Then do whatever you can to use
these tools to bring about a wider and greater use
of audio-visual methods and materials.
Pau.1 e. Rce^
416
EdScreen & AV Guide — September, 1 957
NEVIf 1958 EDUCATIONAL CATALOG
Complete descriptions of hundreds of filmstrips, many with rec-
ords. Grouped by grade level: Primary, Intermediate, Jr.— Sr. High.
Alphabetical index. Full-color Illustrations from actual filmstrips on
covers. 40 pages, plus special 4-page insert which describes and
Illustrates SVE equipment and accessories.
Releases cover every subject area
Language Arts • Social Studies • Science — Nature Study
Arithmetic • Health— Safety— Child Development • Holidays
Art • Vocations • Guidance • Physical Education.
NEW CLASSIC 800 TAPE RECORDER
Tw/o speeds: 3% i.p.s. and 7% i.p.s. Special protective design for
hard usage. Two matched 5-inch P.M. speakers. Automatic Selec-
tion Locator; Instant start and stop; fast forward and rewind
speeds; many morefeatures. Complete with ceramic microphone,
tape, extra reel, manual Pause Control $249.50
NEW SCHOOL MASTER HI-FI RECORD PLAYER
Dual speakers for faithful sound reproduction. 4 speeds: 16^3,
33%, 45 and 78 r.p.m. Accommodates 7", 10" and 12" records.
Rugged construction. Complete with turnover cartridge
(2 sapphire needles) $59.95
Plus Federal Excise Tax 2.14
I
Send for your free catalog and product Information. Be sure you have
your own copy of the new SVE filmstri
mation on the new audio-visual aids desci
Society
For Visual 9TE
Education, Inc.
Subsidiary of Graflex, Inc.
Member of General Precision Equipment Corp. Group
p catalog, as well as complete infor-
ibed briefly above. Mail coupon today.
Society For Visual Education, Inc., (A Business Corporation)
1345 Diversey Parkway, Chicago 14, Illinois
239
Please send the items checked, without cost or obligation.
n New 1958 SVE Educational Catalog
Information re: D School Master Hi-Fi Record Player
D Classic 800 Tape Recorder
Q Name of my authorized SVE dealer
Name
School
Address
City
-County-
-State-
EdScreen & AV Guide — September, 1957
417
NO SUNLIGHT— PLEASE!
By Ben M. Harris — Director of Curriculum
Lafayelte School District, Lafayette, Cal.
HAVE you ever watched lovely, ex-
pensive drapes being installed in
a classroom and become excited
with the anticipation of the audio-
visual teaching methods which this
room darkening will permit? Have
you also experienced the bitter let-
down which follows the installation
of these drapes when it becomes ob-
vious that they do not permit opaque
projection or the use of color film?
Have you wrestled with the problems
that arise when all the kids on the
sides of the room have to move in
order to see? Have you gradually lost
enthusiasm for using projected mate-
rials because in spite of the drapes in
your classroom the amount of light
admitted is such that most projections
are simply not satisfactory?
Thousands of teachers all over
America have had these feelings. They
have felt so because for various rea-
sons a certain number of room dark-
ening installations have been thorough-
ly unsatisfactory.
Why Many Drapes Don't Work
Unsatisfactory drapery installations
are so common and the flaws so
obvious that repetition of such in-
stallations should be entirely unneces-
sary. Actually, the flaws in drapery
installations designed to provide good
conditions for projection fall into the
following types:
1. unsatisfactory fabric. 2. light
leakage. 3. mechanical defects. 4. in-
adequate ventilation.
In most classrooms, the first three
types of problems are inexcusable and
can be prevented. The ventilation
problem is more difficult to resolve
and often necessitates a compromise
with good conditions.
Unsatisfactory Fabric
Under the false impr«»ssion that
classrooms need to be only slightly
dimmed, drapery materials are often
selected which do permit light pene-
tration. Good projection conditions
require an almost completely opaque
drapery material. In most instances
this requires either (1) a dark colored,
heavy, tightly woven fabric or (2) an
opaque plastic material. Light colored
fabrics are rarely satisfactory even
when lined.
Light Leakage
This is by far the most common
group of flaws making for unsatisfac-
tory drapery installations. Every class-
room has special problems which must
be carefully considered and the dra-
pery installation designed accordingly.
Specific light leakage problems are
listed below along with possible ways
of avoiding such leakage.
"I" beam track without traverse
cords, and with nylon carriers, permits
operation so easy that kindergarten
children operate the drapes. A wand
sewn into the drape provides a grip
for the small child, but omits the
free-swinging wand or cord that chil-
dren love to play with. Note the
length of the drape. It comes to
within 6" of the floor to exclude as
much light as possible. Drape is in
from windows to operate without dis-
turbing window disploys.
CAUSE OF LEAKAGE AND
POSSIBLE PRECAUTIONS
1. Space between top of drape and
the track or ceiling.
A valance strip of wood or fabric
mounted from the ceiling. Carriers
spaced close together.
2. Space between bottom of drape
and the floor.
Drape as long as possible and as close
to the wall as possible. Chain weights
in bottom hem for short drapes. For
clerestory or transom windows a val-
ance board is required at the bottom
edge of the drape.
3. Gaps where two parts of the drape
meet in the center.
Track to overlap at the center by 12 to
18 inches. 20% excess length in the
fabric.
4. Gaps wlicre the drape meets the
wall on either end.
Drape securely fastened to the wall
on one or both ends. 20% excess
length in the fabric. Track to run from
wall to wall. Last carrier 2 to 3 inches
from the end of the fabric.
5. Gaps where the drapes are ob-
structed by cabinets.
.ixioid cabinets ichere possible. Cut fab-
ric to fit around cabinets neatly.
Mechanical Defects
Mechanical difficulties stem largely
from the use of inferior hardware
and faulty installations. Installations
should be durable, simple, and easily
operated. Precautions should include:
1. Drapes should operate without
traverse cords except on clerestory or
transom windows.
2. Heavy aluminum track should be
used.
3. Track should be free of any sharp
turns, or rough joints.
4. Track should be mounted on the
ceiling, perpendicular to the floor —
not on an angle (sloping ceiling).
5. Use heavy carriers which are free
rolling on the track with nylon rollers.
Carriers should be mounted 6 to 8
inches apart.
6. Use a cord or a 1 ii m i n u ni rod
attached to the top of the drape for
pulling it open and closed.
Inadequate Ventilation
Proper ventilation of classrooms
when projecting in them is a very
difficult problem which will be satis-
factorily solved only when special con-
sideration is given to it in the original
construction. If the windows are the
primary source of ventilation, any
room darkening installation is going
to complicate the problem. Leaving
a space of about 18 inches between
the windows and the drape is some
slight help.
Summary
If teachers are to have the use of
the many valuable teaching aids whicli
must be projected they must be able
to simply and easily darken their
rooms. .\ dim room is not satisfac-
tory — it must be quite dark. School
officials can provide these conditions
in most classrooms at reasonable cost.
IF they insist upon carefully designed
drapery installations with opaque fab-
ric, no stray light leakage and good
hardware installation.
418
EdScreen & AV Guide — September, 1 957
The Absentee Teacher
and the Tape Recorder
or - how an ingenious teacher
uses a handicap to gain an advantage
by Marie E. O'Connor
Teacher of English
Weequahic High School
Newark, New Jersey
THE first months of the term are
perhaps the most important in the
training of a group — in the set-
ting of the goals — in the cementing
of the teacher-pupil relations. I was
missing those formative days with my
classes, for my fractured femur would
keep me out of school for the entire
first cycle.
I had never met these new students.
I did not know their faces nor their
names, much less their problems, their
attitudes, their weaknesses and their
talents in English. How could I bridge
the gap between us? How could I
prepare for the advent of me — come
cast-removal? I had to bear in mind
that with the second cycle, I would
be a stranger come to preside rather
than their first cycle teacher — a sub-
stitute — kind, sympathetic, efficient.
I own a tape recorder, and I de-
cided to send a greeting and a lesson
to my classes. This very decision was
not arrived at without mental debate,
for I did not wish my substitute to
feel that I was ruling from an arm-
chair across the city.
Could a tape recording hold the
attention of the class, capture the
personality of the teacher, convey the
points of the lesson? I found this
term that it could.
Briefly:
The aims of the recording were
threefold: I wished their teacher to
be more than a name to them; I
wanted them to know I was interest-
ed in them.
Secondly, I wished to know them,
their interests, their abilities.
Finally, I wished to set up a specific
teacher-relationship.
The theme of the recording was:
"Getting to Know You," and the main
plot was a lesson in theme writing.
The purpose of the composition —
their introduction of themselves to me
Absentee teacher keeps in close
contact with her class by taping
voice, assignments and little per-
sonal messages, and getting re-
plies.
— was emphasized; a specific organiza-
tion of ideas urged; a vivid style of
writing suggested. The pitfalls of
triteness in style and content were
pointed out.
The results were beyond my ex-
pectations. Primarily, I realized I had
reached them. They wrote sincerely
and frankly. Direct quotations can
tell the story. One lad said: "My
friends say you're the hardest teacher
in the school, but I had Miss
in English 2, and if I lived through
that term, I can take anyone."
Another: "Before I heard the tape-
recording, I thought, "Another one of
EdScreen & AV Guide — September, 1957
those trite autobiographies," but your
words offered a challenge to my abili-
ties."
Another: "I liked the tape-record-
ing even though it meant I had to
rewrite my whole composition." (This
class had received the general as-
signment prior to the recording.)
The informality of the relationship
that was cemented was captured in the
opening lines of a "D" student's ef-
fort:
"Hello! You mentioned the song
'Getting to Know You' and I can't
wait to do just that, but you asked
first so I will tell you about myself.
You're keeping me in suspense so I
would like to turn the tables. I have
gathered that you enjoy honest clean
fun." (He then wrote something in
code which I was to decipher.)
Because time was that of which I
had an ample supply, I wrote many
comments on these compositions —
suggestions for better life-attitudes,
superior themes, supplementary read-
ing; messages to mutual friends: words
of encouragement to tho,se who re-
ceived low marks; words of force to
those who wrote carelessly.
By reason of all these ties, I found
upon my return to Weequahic. groups
that considered we were old friends.
Since I had spent so much time on
the compositions (plus the fact that
I am lucky enough to have an
unusual memory), I was able to re-
inforce this feeling by frequent
reference to the interests of the indi-
viduals.
.As a result of this experience, I
plan to experiment further with pos-
sibilities for use of the tape recorder.
419
The projtctid composition communicates
more clearly with the reader and elicits ready
criticism and evaluation.
A Student may exclaim, "Oh, no!
They'll see all my mistakes," the
first time you ask to project his
theme before the class. Although this
shows more concern for the negative
than the positive aspects of his com-
position, it suggests several points
about the value of the opaque projec-
tor in teaching communication.
First, there is something dramatic
about having your thoughts up there
in lights. Size, brilliance, and the
novelty of a new means of presenta-
tion conspire to dramatize both the
good and bad features of student
writing.
Second, the reading audience is a
group of the student's peers, the one
Reported by Mr. Gale Randall
Photography by Mr. David Lockhart
Thoughts
Dramatized
In Lights
group in the world to whom he wishes
most to communicate and whose opin-
ion most concerns him.
Most important of all, student
themes projected before the group
really do communicate. How many
teachers of composition have been
struck by the pointlessness of the
average writing assignment. The stu-
dent submits a theme; it is carefully
corrected by the teacher and the
grade is duly recorded. The paper is
then returned to the student, who
glances at the grade and throws the
paper in the basket.
With projection, however, criticism
and evaluation are integral to the
communicative process itself and
proceed organically from it. Further-
more, class discussion of the content
and ideas develops naturally and
without effort. Both technique and
content are considered in their func-
tional context and not abstracted
from it.
The machine has a pointer like a
small flashlight, and this pointer may
A sliding tray is used for themes
and flat material requiring single
projection.
Movable belt is for material
that is to be continuously pro-
jected.
Adjustable platen easily accom-
modates itself to the thickness of
books.
420
EdScreen & AV Guide — September, 1957
be used to show the exact element
that is under immediate considera-
tion. To secure follow-up, the teacher
may ask the student to take brief,
critical notes and then correct his
paper when it is returned to him.
With the modern high-powered pro-
jectors, there may be sufficient light
in the room to allow for some note
taking without straining the student's
eyes.
An important consideration is that
criticism is brought forth by the stu-
dents themselves and is therefore at
their level of understanding and
meaning. Tliis very largely solves the
problem of pacing the work to the
students" abilities and interests. Indi-
vidualized instruction is the consistent
pattern when the oqaque projector is
used. .At the same time, the entire
group enters into the situation as au-
dience antl as critics, with the teacher
in the background.
It is true that very few composi-
tions may be taken up in any one
class period, but an adequate sam-
pling of each student's work will be
obtained over a period of time. .Also,
the projector method may be supple-
mented by other methods, including
the traditional late hours of red-
pencilling. It is possible, however, for
the teacher to .save a great deal of
time if he uses the opaque projector
mort; or less exclusively.
The Opaque Projector
1. Dramatizes
2. Motivates
3. Lets themes communicate
4. Puts criticism in context
5. Pinpoints important features
6. Paces instruction
7. Individualizes
8. Saves the teacher's time
Manuscript form. Numbers in the margin serve
as reference points for discussion and note-
taking.
A summary slieet may be used for evaluation,
either by the teacher or members of the class.
Class discussion of
the theme content
develops naturally.
This way, criticism
is brought forth by
the students them-
selves, at their own
level of interest and
understanding.
' EdScreen & AV Guide — Sept-mber, 1957
421
Training Students in
A-V Operation
by Robert Knight
Coordinator Audio-Visual Services
Tom S. Lubbock High School
THERE are many types of visual
materials in use in the teaching
field today. Some of these are ob-
jects, specimens, models, charts, graphs,
maps, and pictures of many kinds, in-
cluding those projected. Since the
teacher of today is called upon to
impart correctly, quickly, and efficient-
ly those skills which young people
need to serve best their country and
themselves, he seeks the tools which
will help him accomplish his job most
effectively. Some of these take the form
of projected pictures, with or without
sound. Smooth and effective use of
visual aids requires careful considera-
tion of a large number of closely re-
lated problems. The adequate con-
sideration of the problems in the
selection of proper equipment, mate-
rials, and trained teachers or projec-
tionists will solve a major portion
of obstacles that go with poor and
expensive presentation of visual mate-
rials.
Some of the reasons for the failure
of teachers to use visual materials is
that they have not been trained in
the use of the equipment and there
was no one in charge of coordinating
the .Audio-Visual program.
.Audio-Visual materials are now rec-
ognized throughout public education
as a vital means of teaching, and the
main problem is to put the equipment
and personnel into the schools.
In order to help solve this problem
the Tom S. Lubbock High School has
422
a class of approximately thirty stu-
dents, which is organized each semester
on an alternating extracurricular
basis. After the students have become
thoroughly familiar with the operation
of all types of Audio-Visual equipment
The Audio-Visual Department designed
a portable cart with which to transport
projection equipment up and down stairs.
The picture above shows how easily this
portable conveyance can be handled by
one student. Note how conveniently all
of the equipment thot is needed to show
a ]6mm film con be corried on this cart,
and how the very nature of its com-
pactness assures the safe handling of
the equipment.
used in the school, each student is
given an assignment slip for some type
of .Audio-Visual service to be rendered
during his study period. The student
reports to the Audio-Visual office at
the beginning of his study period,
checks out the needed equipment, and
goes immediately to the room in which
the equipment is to be used. The stu-
dent has the responsibility of trans-
ferring the equipment to and from
the Audio-Visual office. After the
teacher requisitions the Audio-Visual
materials she desires and designates the
date and time, her sole responsibility
is to explain to the student projection-
ist the order in which the material is
to be used. Should the equipment be
used in the same room all day, the
first period projectionist is responsible
for picking up the equipment and
delivering it, and the last period pro-
jectionist is responsible for returning
it to the Audio-Visual office.
This department also offers a pro-
duction service in the field of pho-
tography and visual materials. The
students produce filmstrips, slides, and
materials for all departments as re-
quested by the teachers. .An example
of this is a series of 30 slides entitled
"The Shakespeare Country" made for
the English Department.
.Audio-Visual students also operate
equipment for Civic Clubs and earn
$1.50 per hour for their services. This
is done quite often in the auditorium
using the 16mm arc projector.
EdScreen & AV Guide — September, 1957
The foUowini;; course of study was
designed for use in Audio-Visual
classes organized on an alternating
extra'curricular basis of high school
level.
This course of study is written on
a daily basis so that it may be ad-
justed to any type of class schedule.
FIRST D.\Y:
A general outline of the course
should be presented giving the follow-
ing points:
1. Credit (school).
2. Duties of projectionist.
3. Description of types of audio-
visual ecjuipment used by school.
4. Part of period used in observa-
tion of equipment.
SECOND AND THIRD DAY:
.\ general discussion of parts of
16mm projector. This is used to make
operation and adjustment of 16mm
projectors easier for operators. The
instructor should use the machine it-
self for this purpose. After a general
discussion of the parts of the projector,
have each student orally name all
parts. Through this procedure of repe-
tition the group will get a good
working knowledge of the 16mm pro-
jector.
FOURTH DAY:
Use the opaque projection and
threading charts to discuss the prin-
ciples of threading a 16mm projector.
Project charts on screen and emphasize
the following points:
1. Take care in determining
whether the sprocket holes
match with those in film.
2. Point out the size of loops and
the reason for their being the
correct size.
3. Explain the function of the in-
termittent gear.
4. Discuss the principles of the co-
ordination of sound with picture
through the sound drum.
5. Demonstrate the threading prac-
tice and the rewind practice.
FIFTH DAY:
Films to be shown:
"Facts about Films" followed by dis-
cussion period.
'Tacts about Film" followed by dis-
discussion period.
SIXTH AND SEVENTH DAY:
Film to be shown:
"How to Splice," following by discus-
sion and demonstration on the splicer.
Each student should be given the op-
portunity to make at least 3 splices
on the machine.
EIGHTH DAY:
Complete procedure should be prac-
ticed on setting up equipment in a
classroom. Courtesy by the projection-
ist should be stressed throughout this
procedure.
NINTH D.\Y:
Procedures of threading, operating,
putting up screen, and operating am-
plifier should be reviewed and prac-
ticed.
TEN! H D.\Y:
Continue practice on setting up
equipment and threading machine.
ELEVENTH D.\Y:
Discussion and demonstration on
the malfunctions of the 16mm.
EX.-VMPLE:
1. Breakdown of film during show-
ing
2. Loose connection in speaker jax
3. Failure to turn on speaker but-
ton
4. Paper in exciter lamp
5. Speaker plug in mike jax
TWELFTH DAY:
A general discussion on parts of the
arc projector. The opaque projector
and threading charts may be used in
discussion. Di-scussion oh the operation
of screen and equipment in an audi-
torium and general safety precautions
should follow.
THIRTEENTH-FIFTEENTH DAYS:
During these three days not more
than five students at one time should
be taken into the projection booth.
The time in the booth should be spent
in demonstration of arc operation.
Each student should go through the
complete procedure of operation.
(Safety precautions should be stressed
at all times.) The following pages in-
clude the safety precautions to be used
in a projectionist booth and a proce-
dure sheet for operation of an arc
projector. Include in one of these days
a demonstration on the arc by a rep-
resentative from a local company.
SIXTEENTH DAY:
The class should be assembled on
stage and a demonstration of the oper-
ation of curtains and screen should
be given with each student doing com-
plete operation.
Safety Features for Lamphouse
1. .Always be sure the douser is
open when machine is running.
2. In case of a film break, close
douser, then shut down the ma-
chine.
3. When starting off, never open
EdScreen & AV Guide — September, 1957
douser until machine is run-
ning at maximum speed.
4. Clean lamphouse with soft cloth
after every day's showing. Clean
reflector with soft cloth and
glass cleaner before each day's
show. Never put cleaner on re-
flector while it is hot. Keep all
soot ash cleaned off of it thor-
oughly with soft cloth.
5. When striking the arc, move
carbons away from each other as
soon as possible, not jerkily, to
prevent black soot and ash
from collecting on reflector.
6. Never look at arc with the naked
eye.
7. Always be sure the points of
carbon are on the lines of the
scope. Too much deviation can
harm lamphouse, and it will pre-
vent a poor picture on the
screen.
8. Never touch a carbon that has
just been taken out of the lamp-
house as it is very hot.
9. Do not try to make adjustments
in rate of speed, etc. (unless
sponsor is present or at his
orders.)
10. Pay attention to what you are
doing at all times.
Procedure to Follow When
Entering Booth
1. Turn on main booth switch.
2. Open window ports.
3. Dust off and clean machine.
4. Clean lamphouse good inside
and out.
5. Clean reflector thoroughly with
Windex and soft cloth.
6. Thread machine.
7. Turn on sound amplifier.
8. Check carbon to see if there is
enough to burn the reel you
have threaded.
9. Turn on rectifier.
10. Stride arc.
11. Start machine.
12. Open douser as soon as the ma-
chine has reached the maximum
speed yet wait long enough to
keep any numbers etc. off screen.
13. After reel is over close douser
after "The End" has been on
screen a reasonable length of
time.
M. Turn off machine.
15. Turn off rectifier.
16. Rewind film.
17. Clean out lamphouse.
18. Clean off reflector with soft
DRY cloth.
19. Clean off the machine.
20. Turn off the sound.
21. Close all window ports.
22. Be sure that the film has been
put in the right can.
423
23. Turn off main booth switch.
24. Look back to see if you have
missed anything.
NEVER TRY TO CLEAN
THE REFLECTOR WITH
ANYTHING SUCH AS WIN-
DEX WHILE IT IS HOT.
ALL CARBON DRIPPINGS
SHOULD BE EMPTIED BE-
FORE THE SHOW. THE
TRAY IS COOL AND MUCH
EASIER TO HANDLE.
THE MACHINE SHOULD
BE OILED AT REGULAR
INTERVALS BY ONE PER-
SON.
CLEANLINESS IS P.ARA-
MOUNT AND SHOULD BE
OBSERVED AT ALL TIMES.
NO SMOKING WILL BE
TOLERATED IN THIS
BOOTH AT ANY TIME BY
ANYBODY.
THESE RULES SHOULD
BE FOLLOWED TO THE
LETTER UNLESS CHANGED
BY THE AUDIO-VISUAL
SUPERVISOR.
SEVENTEENTH AND
EIGHTEENTH DAYS:
Since the recorder is the next most
frequently used piece of audio-visual
equipment, two days should be allotted
to the recording machine. A general
discussion of the parts would be satis-
factory for the recorder. Each student
should go through the complete
threading, recording, rewind, play-
back, and P.A. Transfer of recording.
(Specific instruction should be given
on recording button and its use.)
NINETEENTH DAY:
The splicing of recording tape and
a review of the recorder.
TWENTIETH DAY:
A general discussion of the parts of
the filmstrip machine and its prin-
ciples of operation. The opaque pro-
jector may also be covered on the same
day.
TWENTY-FIRST DAY:
A complete day should be given on
instruction on the operation of stage
light and location of fuses.
TWENTY-SECOND DAY:
Field trip to a local theatre.
TWENTY-THIRD, TWENTY-
FOURTH, TWENTY-FIFTH D.A.YS:
The basic fundamentals of Parlia-
mentary Procedure should be covered
so that student may have a working
knowledge for club use.
TWENTY-SIXTH DAY:
Skill speed tests on 16-nim should
be covered about this time to improve
student skill in setting up equipment.
TWENTY-SEVENTH AND
TWENTY-EIGHTH DAYS:
Student in this type of course will
use the P.A. system very little during
the year but since this type of equip-
ment is very closely related to audio-
visual, there should be about two days
alloted to study the P.A. either before
or after school. The group should be
divided in half and report on separate
days. Also some local company might
THIRTY-FOURTH, THIRTY-
FIFTH, THIRTY-SIXTH D.\YS:
Mid-term students will be enrolling
in class about this time, and provision
should be made to check them out on
all audio-visual equipment. This may
be done by assigning a projectionist to
each new student for complete instruc-
tion. This will give the projectionist a
good review of all ecjuipment.
The rest of the year should be al-
lotted to the production class with field
trips, speakers, and demonstrations by
local businessmen about every three
weeks.
LUBBOCK HIGH SCHOOL
AUDIO VISUAL SERVICES
REQUISITION
Dept. Teacher
Check One: Film Filmstrip Record Tape Recording.
Source: Name of Co. —
Street _
Date-
City and State
Title
Catalog No.
Room number in which film is to be shown Rental Price -
Preview date and period—
Show (late and period.. _
.\hernate dates for showing , , „
This individual l-eacher requisition form gives all the in-
formation needed to order film, and this is all each
teacher has to do to schedule a film. The procedure
is systematic, efficient and time ond trouble saving.
give a demonstration on the use of
this equipment and each student
should be examined on the use of this
equipment.
TWENTY-NINTH DAY:
The projectionist at some time may
be called upon to operate a portable
amplifier and spotlight equipment.
Each student should be thoroughly
familiar with the use of this equip-
ment.
THIRTIETH DAY:
Field trip to radio station.
THIRTY-FIRST DAY:
In order to make a course of this
type more interesting, photography
may be added in a minor way. This
may be done by turning the class into
a production class for audio-visual
materials for the faculty. A general
discussion should be given at this time.
THIRTY-SECOND DAY:
\ general review of all ecjuipment.
THIRTY-THIRD DAY:
Discussion of the theory of Inter-
mittance with work sheets for each
student.
PROJECIIONIST ASSIGNMENT
NAME „
FILM TAPE RECORDER ..
FILMSTRIP
FILM TITLE
SHOW DATE PERIOD
RM -
SPECIAL EQUIPMENT
TEACHERS NAME
AUDIO-VISUAL COORD. INITIAL
TEACHER'S INITIAL -
The following forms ore used in con-
nection with our Audio-Visual Pro-
gram. The Projectionist Assignment
pass gives each projectionist all the
information needed to carry out each
ossignment. Using this pass, assign-
ments may be mode weeks ahead.
Estimated use of tlie following .\u-
dio-Visual Equipment by periods for
the school year 1954-55.
3 16 mm Projectors 1557 periods
2 Tape Recorders 634 periods
5 Filmstrip Projectors 558 periods
1 ,\rc Projector 207 periods
3 Record Players 414 periods
Total number films
shown 519 periods
Slides (2x2) Construction 481 periods
424
EdScreen & AV Guide — September, 1957
A-V Aches, or Seven Ways
NOT to Run an A-V Program
by Sim Wilde
Audio-Visual Coordinator
Asheville, North Carolina
A writer's claim to fame generally
conies on the wings of success.
Some alert gentlemen will develop
a successful AVA program and then
write about it. I fear, however, I am
due no such honor. My claim is, that
I have made more mistakes than any
co-ordinator alive. For that reason
this article is an attempt on my part
to help some coordinator avoid the
troubles I've experienced. I wish I
could tell you how to operate a smooth
running AV.\ department in Your
School. But, I'm sorry, you will have
to contact some other person about
that. I will bet, however, my last film-
strip that I can tell you more things
that will NOT work than anyone else.
So stay with me for a few minutes and
save yourself some headaches.
My School is one of two junior high
schools serving a city of fifty thousand
people. We have an enrollment of
around nine hundred and fifty stu-
dents in grades seven, eight, and nine.
We have thirty-four teachers. When I
inherited the .\V department, it con-
sistetl of four movie projectors, four
filmstrip projectors, four record play-
ers, a tape recorder, two obsolete wire
recorders, an opaque projector, one
pile of assorted wires, amplifiers, and
microphones, and three pieces of un-
identifiable machinery. ,\11 this was
housed in a room with three exits and
shared with the band, the art depart-
ment, and the science department.
The system for using this equip-
ment was unique. No one knew where
anything was any of the time. Since
our building has three floors, a pro-
jector was placed at a central location
on each floor and a spare was kept in
the AVA room. To get a projector a
teacher had to sign up by floor and
period, on a chart on the office bulle-
tin board. Other equipment was ob-
tained by going to the .WA room and
carting it out.
This system did one thing right. It
saved wear and tear on the machines.
And there was a reason. The machines
simply did not get full utilization. For
instance a teacher might find three
machines idle yet could not get one
because her floor was booked for the
day. .Another fault of this system was
that the machines were scattered all
over the building. Cords mysteriously
disappeared, carriages were damaged,
and projectors were misplaced. .And
no one could be found responsible.
There were too many places where er-
ror could occur.
In order to correct some of these
points the following program was put
into practice. The first move was to
make the teacher responsible for sign-
ing for a projector (I furnished the
schedule sheet and saw that it was
posted each week), getting and return-
ing a projector (I kept them in work-
ing order and handled the checking in
and out), and showing the film (I
trained any boy for her that she rec-
ommended). In this way I felt we were
all carrying the load in the .W.A de-
partment.
The next step was to secure well-
behaved, trustworthy girls to act as
"librarians." I selected these girls
from study halls, classes, office helpers,
or any other source. Each girl spent
one period a day in the AVA room
and her job was to see that nothing
went out unless it was signed for. This
girl also checked incoming equipment
to see that all was returned in order.
That was my. new plan in a nutshell.
We had accomplished two big objec-
tives. We had placed all our equip-
ment in one room and we had given
full utility to our machines. There
were some disadvantages. Equipment
wear and tear was greater. Naturally
it would be. For one thing we were
using it more. For another, carrying
projectors up and down three flights
of steps is not the easiest thing to do.
Another disadvantage was that teach-
ers are inclined (I do it myself) to let
students take "turn-about" in the op-
eration of a projector. This does not
let any one student become "expert"
in the operation of a projector, but
more machines have been made avail-
able to more teachers and, after all,
that is the reason we bought them.
Now I would not be so naive as to
suggest that this program was put into
practice without troubles; we had
plenty of them! But 1 am beginning
to hope that our troubles have been
ironed out to a great extent.
Since I said at the beginning that I
would tell you some things that would
NOT work here are a few of them!
(1) DO NOT ALLOW any student
to participate in the AVA department
unless he has been thoroughly trained
and checked out by you in the opera-
tion of machines and in your method
of operation. Nothing can jam up your
program so much as untrained per-
sonnel.
(2) DO NOT SELECT students to
work in AVA simply because they ex-
press a desire to do so or because they
are mechanically inclined. There is
only one way to pick a person to help
you in your program. You must pick
on the basis of the student's past rec-
ord of behavior and conduct. Most
any student can learn to operate a
movie projector. But not every student
can behave when left on his own. This
(Continued on page VV/)
ZffiCD
"I think Mr. Spencer used it over the
weeic end."
EdScreen & AV Guide — September, 1957
425
^^
Public
theme"
A-V
Registrants sign up early at the EFLA Registration
desk preparatory to talcing part in the 14th An-
nual A-V Conference held at Chicago's Morrison
Hotel, July 18th to 23rd.
Hank Ruark, NAVA Director of Information, dis-
cusses the importance of advance planning for
public relations work with the press, radio and
television, during the general session that was
attended by more than 400 NAVA members. Slides
were prepared by Henry Frye of Indiana Univer-
sity. The theme PR THAT PAYS specifically de-
signed ways in which local a-v specialist dealers
could help build the industry through public rela-
tions at all levels.
Inter-com instructions are given to
projection and light crew by Don
White, assisted by Ann Vath, NAVA
visuals librarian, who checks cue-
sheet. Ray Swank, NAVA secretary,
arranged for National Rental and
Projection service for NAVA meetings.
The new NAVA president, William
Birchfield, claims the general ses-
sions, aided by the Projection Serv-
ice crew, were the "best yet."
Thorold Dickinson, chief speaker at
the EFLA Conference, and head of UN
films section, briefs Emily Jones, EFLA
secretary, on content of new series of
films planned by UN. Verne Stock-
man, EFLA program chairman, E. Illi-
nois State College, and Erwin Weike,
EFLA president, of Univ. of Minnesota,
look on.
Relations
Activates
Conference
w
Adrian TerLouw, educational consultant for Eastman
Kodak Co., Rochester, N.Y., produced one of the best
public relations tools yet to be placed in the hands
of a-v people. The slide set, "The Case Of the Curi-
ous Citizens," tells the story of two curious parents
who explore their child's use of school-provided
audio-visuals, and discover just how much modem
teaching needs modern tools. Mr. TerLouw is shown
here presenting the first set to William Birchfield,
NAVA president.
Bill Brigge of Indiana University explains a point
in the use of high contrast photo materials at the
EFLA "Do It Yourself" Circus. Here, it wos possi-
ble for conference registrants to view at close
range, the newest methods for preparing slides,
exhibits, and other visual materials.
Edward McMahon of Mankato State College,
Minn, (formerly of Indiana University), demon-
strates the picture lift process during the EFLA
Do-lt-Yourself Circus.
Dr. Clyde Miller, head of the Ohio
department of education a-v section,
discusses a point with Dr. Ann Hyer,
executive secretary of DAVI, and Dr.
Seerley Reid, chief of the visual edu-
cation section U.S. Office of Education.
Dr. Reid was in charge of a reporting
conference which discussed with rep-
resentatives of the state department
of education, the results of the first
national survey since 1922 of a-v ac-
tivities at state level, and of a sec-
ond conference which planned a simi-
lar survey with representatives of
38 large-city public schools systems.
msi&aluatioH of new films
by L. C. LARSON
Director, Audio-Visual Center
Indiana University
CAROLYN GUSS
Associate Professor, School of Education
Indiana University
«nd JOHN FRITZ
liLstriirtor, School of Education
Indiana University
Film reviews and evaluations on
these pages are based upon discus-
sions by a preview committee com-
posed of Indiana University faculty
members, public school teachers, stu-
dents of audio-visual education, and
staff members of the Audio -Visual
center of Indiana University.
Preview prints should be sent direct-
ly to the Audio-Visual Center, Indiana
University, Bloomington, Indiana.
WAYS TO FIND OUT
(Churchill-Wexler, 801 North Seward
Street, Los Angeles 38, California) 10
minutes, 16mni, sound, color or black
and white, 1956. $100 or $50.
DESCRIPTION
Beno, a seven-year-old child, dis-
covers that he has many ways for find-
ing out about things, that is, by seeing,
hearing, feeling, tasting, and smelling.
As he is returning home from school
in the rain, Beno thinks of the differ-
ent ways he has of knowing that it is
raining. He can see the rain; he can
hear the thunder, his boots sloshing,
and the sound of the rain on his lunch
bucket. He can feel its wetness; he
can tell by tasting that it is water and
not lemonade; and he can smell the
wonderful smell of wet growing things.
\n earthworm on the sidewalk also
knows it is raining, but it has no ears,
eyes, nose or tongue; it can only feel.
Beno wonders what it would be like
if feeling were the only way to find
out about things.
\l home, how does Beno find some-
thing to eat — with his eyes, of course.
He can tell the differences among a
rubber ball, an apple, an orange, and
a grapefruit by their ditferent shapes,
colors, and sizes.
Just by listening, Beno can find out
many things. He hears a mewing kit-
ten, his mother washing dislics, and
the telephone ringing, the clock chim-
ing, and -the lamp being knocked to
the floor by the kitten.
He can tell what many things are
made of by just touching them. For
example, he knows the touch of the
warm, soft kitten and the soft rug that
WM'
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kiJli.ftr '*2' E"*' Ffonlclin Street
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does not have the kitten's shape.
Beno knows that there are all sorts
of wonderful smells in the world.
Right now. just before mealtime, the
oven smells are delightful. He also
knows from the smell of soap that it is
not good to eat. If he should taste
the soap, this would also tell him that
it is not good to eat. Beno can easily
tell an orange from a lemon just by
tasting.
Outside, tlie sun is out. The robin
knows it and the snail in its own way
knows it. What does Beno see outside?
What does he hear, taste, and smell?
He knows that it's a good looking,
good tasting, good feeling, good sound-
ing, good smelling world in which he
lives.
APPRAISAL
This film combines educationally
useful content with good technical
quality, realistic action, and good
treatment to make it delightfully in-
teresting and effective.
It is of particular value to preschool
and primary-grade school children to
familiarize them with the usefulness
of their five senses in learning about
their environment. It not only helps
them to become more alert to their
surroundings but to impress on them
that this is a wonderful world in which
we live. It will help to lay the ground-
work at an early age for important
behavioral jjatterns, i.e., curiosity, sen-
sitivity to surroundings, appreciation
of things that many times are not no-
ticed, and an appreciation of the ca-
pabilities of one's body.
The indigenous sounds used con-
tribute much to the effectiveness of
the film. In addition, the woman nar-
rator and the narration involve the
audience with warm, friendly, some-
titnes humorous, statements.
— George Vuke
SUEZ
(.McGraw-Hill Book Company, 330
West 42nd Street, New York 36, N. Y.)
16 minutes, 16mm, sound, color. 1956.
$195.00. Produced by International
Film Foundation.
DESCRIPTION
From this film produced by Julien
Bryan, one gets a feeling for the in-
ternational atmosphere surrounding
the Suez Canal operations. One sees
the relationship this canal has to the
people who use and operate it. There
are more than 5,000 workers and en-
gineers involved in the efficient run-
ning of the canal speaking at least 19
428
EdScreen & AV Guide — September, 1 957
different languages. The interests of
many lands arc represented.
Ferdinand de Lesseps' dream was
"to open up the world to all nations."
He lived to see his Suez Canal become
a passage between East and West.
This 100-mile waterway, cut across the
Egyptian desert, joining the Mediter-
ranean and the Red Sea. has become
one of the wonders of the world. De-
Lesseps also started building the Pan-
ama Canal but it remained for oth'jrs
to realize this part of his dream. To-
day focus is again on Suez and it has
become the vital concern of the entire
world. In the last 20 years American
use of the canal has increased in im-
portance to the point where now the
United States controls the third larg-
est fleet of ships operating through it.
The actual operations involved in
getting ships through the canal are
pictured. The control and dispatching
centers are shown and there are in-
timate shots of the work of the special
pilots who must navigate each ship
through the length of the canal. .■Xll
the ships must pass in single-file con-
voy through recently built bypasses in
order to pass each other. One is taken
for a journey through the canal from
Port Said to Suez stopping half-way
at Ismailia to change pilots. .At Ismailia
some time is spent at home with one
of the pilots and his family.
The never-ending operations neces-
sary to maintain the canal at full effi-'
ciency are presented. Dredging ships
ply its length continuously sucking up
sand and silt from the bottom. One
views an interesting attempt to apply
a new experimental system being used
to support the banks of the Mississippi
River with the hope that it will be
found ])ractical to support the sandy
banks of the Suez. The shifting desert
sand and wake from the big ships
threaten the canal's banks constantly.
The busy repair shops where the
"technology and skills of the new
world are mixed with customs and
races of the old," are visited.
The film includes a thumbnail
sketch of historical and geographical
backgrounds of Suez. Information is
provided to see the Suez Canal in its
proper perspective. Shots of the art
and architecture of ancient Egyptian
dynasties are used to recreate a feel-
ing for the early eras during which
primitive ditches, canals, and trade
routes existed, fore.shadowing the pres-
ent canal. .Animated color maps are
used to present the historical and geo-
graphical descriptions.
APPRAISAL
The color photography and .sound
recording are excellent. The film has
a good script, an interesting musical
score, and a clear speaking, sympa-
thetic narrator. The film editing is
well done. In addition to technical
competence there is a fine, aesthetic
sense evident throughout.
The film sliould prove to be of great
value in the junior and senior high
schools with both students and teach-
ers and also with college and adult
groups in areas of social studies, cur-
rent events, geography, international
understanding, and as a point of de-
|jarture for discussions about the Mid-
dle East.
In general, the film illustrates opera-
tion of the Suez Canal as one of the
first attempts at international coopera-
tion. It is stated that de Lesseps con-
ceived the canal as being operated "by
a family of men of different skills,
speaking different languages, all work-
ing anil living together." Though the
film refers to the current, critical Suez
problem and its international char-
acter, it does not pretend to become
involved except to say that the canal
"must continue to serve all nations."
— Maurice Kessman
SEA ADVENTURES OF
SANDY THE SNAIL
(Encyclopaedia Britannica Films, Inc.,
11.50 Wilmette .X venue, VVilmette, Illi-
nois) 15 minutes, Kjmni, sound, color,
1957. $150.
Wheelit! Don't Carry It!
Now! Wheelits are available in both Folding and NOK-Folding Types
Non-Folding
Wheelil #4102
En route with ma-
chioe and supplier
(above) . 1 n station-
ary poslti on for
school room film pro-
jection (below).
The new NON-Foiding Wheelit is designed pri-
marily for room to room^ floor to floor service where
storage space is not limited. Its sturdy footbrake
holds it stationary for projection purposes, and it
makes transportation of machines^ books and school
supplies easy and safe.
The Folding Wheelit is compact enough to fit easi
into an auto trunk, closet or other limited stora:
space.
Wheelits are perfectly balanced for heavy loads,
surprisingly easy to steer and maneuver. They
up or down stairs, over curbs, around close turns
through narrow doorways and aisles. Specifica
tions for the new Non-Folding Wheelit include:
All-steel construction (except platforms)
Load capacity up to 300 pounds
Top platform height — 41 inches
Second platform height — 14 inches
12" rear wheels with semi-pneumatic tires
A" rubber-tired swivel casters in front
Thjck, sound-resisting platforms with scuff
resisting Formica tops
vdvy web straps to secure loads
■ot brake for stationary use
See Your Audio-Visual Education
or School Supply Dealer.
Descriptive Folder on Request
Dept. ES
Manufactured by Gruber Products
Co., Toledo 6, Ohio
Moves e<iui p-
nient or 8upi)lie8
anywhere. Folds
easily in to car
trunk.
EdScreen & AV Guide — September, 1957
429
sliou) uowt Cjmb
"HEIP WANTED '
9c»a-a-(>o<>aao
^Bathing Time For Baby." Filmed
in Technicolor by Walt Disney
Productions, this practical and ed-
ucational movie shows how to
bathe a babv in a table tub. Run-
ning time: 13 minutes.
•Help Wanted." This up-to-date
First Aid film includes the new
back-pressui^, arm-lift method of
artificial respiration approved by
the Red Cross. Explains many
other basic principles. Running
time: 34 minutes.
You may order one or both of
these 2 free 16-mm. sound films.
There is no charge for either, ex-
cept return postage.
Educotion Department
Johnson & Jolinson
New Bruntwiclt, N. J.
Please send me information on
the film D "HEl P WANTED"
n "BATHING TIME FOR
BABY"
Ncime-
Streel-
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text and translation, delightfully illustrated.
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Write for Descriptive Literature
ZODI.A.O R,ECOI^IDI2^TC3• OO., IHSTO.
501 Madison Ave., New York 22, N. Y.
DESCRIPTION
A teacher-artist, Betty Ohlrog!>;e, in-
troduces some of her pets in her little
aquarium — beautiful Goldilocks, the
goldfish; a slow moving striped fish
called Porky; and little Sandy the
snail, who is almost too small to see.
She observes that Sandy, who is cooped
up in the little aquarium, might find
a visit to the Pacific Ocean floor very
interesting, and suggests that the audi-
ence follow Sandy as she finger paints
his imaginary sea adventures. The
major portion of the film depicts
Sandy's sea adventures through Miss
Olhrogge's finger painting and ex-
plaining about the animals Sandy
meets.
As the teacher-demonstrator prepares
to tell of Sandy's adventure she de-
scribes how he looks in the under-
water setting, and illustrates her de-
scription by finger painting Sandy
with a hard shell covering his soft
body, two feelers that wave about, and
a long foot which he uses for creep-
ing. On the sea floor are red seaweeds
and blue-green kelp. With this setting
Miss Olhrogge proceeds to paint and
describe the sea folk which Sandy saw
on his visit.
The first creature which Sandy sees
is a starfish — a queer looking fish that
creeps along on his five legs or rays
which are covered on the under side
with suction cups and at the end of
these rays are eyes that can only tell
light from darkness. The starfish has
no teeth but it uses the suction cups
to fasten itself on a shell or oyster
and pulls it apart. Then its mouth
opens and out comes its stomach which
catches the food and digests it.
-As Sandy moves along he sees a
creature which makes him blink his
eyes — a balloon-like fish covered with
spines. The puffer, as it is called,
inflates itself with air when it wants
to go to the surface and deflates itself
when it wants to sink. Its spines are
designed to protect itself from larger
fishes or creatures which might want
to swallow it for food.
While still wondering about the
puffer, Sandy moves on, and looks just
in time to see a sight which makes him
take cover under what he thinks is a
rock — two large sharks! Their shad-
ows darken for a time the ocean floor
and Sandy shudders. He sees their
large sharp teeth that look powerful
enough to grind anything to bits.
When sharks lose their teeth they
grow another set. Sandy does not
have long to fear for soon the sharks
swim away and he comes out from
under his hiding place and finds it to
be another sea creature — an abalone.
Miss Olhrogge calls attention to the
fact that the outside of the abalone
shell looks like a rock, but on the in-
side the shell gleams with the colors
of the rainbow. She tries to achieve
the rainbow effect by dabbing different
colors on her sketch of the inside part
of the shell and then with a sweep of
her palm, she mixes the various colors
and produces the desired effect.
Miss Olhrogge puts the finishing
touclies on the abalone and then pro-
ceeds to paint and tell about the last
two creatures which caught Sandy's
attention — sea horses, tiny fish whose
heads look like those of horses. They
are always in an upright position,
whether they are swimming up and
down or to and fro.
.\s Sandy's short but exciting sea
adventures come to an end. Miss Olh-
rogge reviews for her audience the
strange yet fascinating sea folk which
Sandy met on the ocean floor and
points out that these are but a few of
the millions of creatures which inhabit
the ocean.
APPRAISAL
The teacher-demonstrator couples
her skill in finger painting with a
smoothly flowing descriptive and in-
formative narration which invests her
static sketches with interest and ap-
peal. While she artfully paints the sea
creatures, she gives interesting informa-
tion about them. The film is suitable
for the primary level and may be used
in a inimber of ways. It can be used
430
EdScreen & AV Guide — September, 1 957
I
to stimulate the children's imagina-
tion, creativeness, and aesthetic ex-
pression in language and in finger
painting or drawing. It can also be
used to stimulate the interest of chil-
dren in science, particularly to learn
or study more about the creatures
which inhabit the ocean.
— Raquel Manalaysay
MEXICAN VILLAGE LIFE AND
MEXICAN VILLAGE FAMILY
(Paul Hoefler, Hollywood, California)
19 and 20 minutes, respectively, 16mm,
sound, color, 1955. $145 each.
DESCRIPTION
Santiago de Tlacotepec, an agricul-
tural village near the famous market
town of Toluca is the locale of MEXI-
CAN VILL.AGE LIFE and of MEXI-
CAN VILLAGE FAMILY, companion
films by the same producer. The
pattern of life of the people who live
there is the subject of both these films.
MEXICAN VILLAGE FAMILY treats
the daily activities of the various mem-
bers of a family who live in Tlacotepec
and the relation of these activities to
other members of the family. MEXI-
CAN VILLAGE LIFE, on the other
hand, is concerned with the people
in a more general way. It shows their
principal occupations, their local gov-
ernment, their school and church, their
social customs, and the relation of
their village to its nearest market
town.
MEXICAN VILLAGE LIFE:
The life of the villages is simple,
unchanged in many ways from the life
of the Aztecs who once inhabited this
8,000 foot high mountain valley. Most
of the heads of families are farmers
who till a small plot of land outside
the village. Corn is the principal crop
and it is consumed locally as foocl.
Other food crops, particularly peas
and beans, are planted on the hill-
sides. Some of the green corn leaves,
and a great deal of the wild mustard
that grows among the corn, are carried
by men and burros to the village to
feed milk cows. A substitute for milk
in the diet, however, is obtained from
the juice of a wild cactus plant. The
only fuel for cooking is wood which
must be gathered in the mountains.
Sometimes people sell some of their
wood in Toluca and use the money
PHASE FILMS
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ARTHUR T. BRICE
Phase Films Ross. Callfomlt
to buy coffee, sugar, and other food
items not produced locally.
Water is a problem in the village
because there is usually no rain from
October to June. Groups of women
wash their laundry along the stream
beds and dry it on the nearby grass.
.\\\ water for household use must be
carried by hand in cans or jars from
a cement tank near the church. This
tank is connected by a concrete ditch
to its supply, a spring on higher
ground outside the village. When the
supply of water in the tank becomes
low, the village delegates meet with
the local commissioner who works un-
der a representative of the state gov-
ernment in Toluca. They ask that the
state government provide them with
materials to build a larger tank.
The elementary and secondary
school has eight teachers. Tlie class-
rooms arc similar to those in the
United States, except that they often
use a patio for a classroor«. Interme-
diate-grade students are shown studying
the physiology of the human body.
Everyone in the village goes to
church on Sunday. The church is the
most ornate building in the village
and it is one of the oldest. Closely
linked to the church worship is a
fiesta in honor of the patron saint of
the village. Part of the festivities, a
street procession with musical accompa-
niment by a brass band, is shown in
the film.
The children kiss the hands of their
older relatives when thev meet them
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I
EdScreen & AV Guide — September, 1957
431
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Illustrated printed material also available.
School Sport Films
1 6mm Sound Rental
"Harlem Globe Trotters"
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"Long Gray Line" (color)
and many others
Write for tree catalog descriptions
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LEWIS FILM SERVICE
1425 E. Central
Wichita 1, Kansas
autumn pastorale
An emotional experience on
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sound-color.
pOrtaflimS orchard Lake, Mich.
on the street. When the children play
together, they enjoy versions of hand-
ball and hopscotch. On Market Day
many of the villages take their fruits,
vegetables, and handicrafts with them
on the bus to Toluca where they sell
them, buy other goods, and exchange
news with friends from other villages.
Those who return without goods usu-
ally walk the six miles home in order
to save bus fare.
MEXICAN VILL.AGE F.AMILY:
This film is about a family who live
in Tlacotepec. Ysidro, the father, is
a farmer who grows corn on a plot of
ground outside the village. He is also
the village tax collector and an ac-
complished weaver of shawls. Miguel,
his oldest son, helps him keep the tax
records and goes to a school in Toluca
where he is preparing to become a
teacher. Four-year-old Pedro is too
young to go to school, so he tends his
pet rabbit and learns to roll a hoop.
Sometimes he goes with his mother to
gather corn leaves to feed their cow.
There is a baby named Luis. The
thirteen-year-old daughter, Yolanda,
when she is not attending the village
school, helps her mother, Lupe, and
her grandmother. Pilar, with house-
hold tasks. Sometimes she embroiders
a table cloth.
.An important activity of this Mexi-
can home is the preparation of food
for the family. Pilar, aided by a bun-
dle of dry cobs, shells corn by hand
that Ysidro has grown on his farin.
Then she soaks this shelled corn in
a lime solution over a fire to soften it.
Pilar and Yolanda take the soft kernels
to be ground at the village mill. Lupe
and Pilar roll and pat the resultant
dough into tortillas and bake them.
Other foods prepared include tacos
filled with shelled peas, tamales filled
with wild cherry jam, and a dish which
combines avocado, hot peppers, sesame
seed, and spices. The family buys
chocolate, sugar, and chili peppers
with the money they make from the
sale of milk from their two cows.
The autumn harvest, which requires
the help of most of the family, is cele-
brated by ol)servance at home of a day
of thanksgiving. Lupe decorates the
house with flowers. .A prayer is said
before the statue of the Virgin. The
main meal includes sweet drinks made
from new corn and sweet cakes which
have been bought for the occasion.
This day of quiet contentment ends
with the songs of a visiting friend who
accompanies himself on a guitar.
APPRAISAL
MEXICAN VILL.AGE LIFE and
MEXICAN VILLAGE FAMILY are
straightforward factual films with a
prospect of exceptional usefulness. The
producer has had the collaboration of
the California State Curriculum Com-
mission and the Bureau of .Audio-
Visual Education of the California
State Department of Education in
making it so. The films are most
easily correlated with social studies
units on Mexico and on community
life. Since MEXICAN VILL.AGE LIFE
refers to such items as "Aztecs" and
"tacos" witliout explaining them, since
it is concerned with social living on
a community level, and since the
school children pictured and their ac-
tivities are of upper-elementary level,
one might assume the target audience
to be the intermediate grades. Tlie
concepts presented are related to a
great variety of the specialized social
studies disciplines such as geography,
history, economics, government, and
sociology.
.Although the films have an English
track, they may be used at any grade
level to stimulate interest in the study
of the Spanish language. The chair-
man of the Department of Spanish
and Portuguese of Indiana University
plans to show them on a weekly de-
partmental film series which will in-
clude both Spanish and English lan-
guage films.
The two films ha\e a charm for
general adult audiences, too. The
situations are authentic and believable.
The first person commentary which is
rendered by a narrator with just a
slight accent is just right. The pro-
fessional film maker might be envious
of the superior color photography by
Willard C. Hahn. On the other hand,
he might suggest ways of reorganizing
the same film material to provide bet-
ter continuity.
— Ledford Carter
432
EdScreen & AV Guide — September, 1957
iuhtirch oepartment
by WILLIAM S. HOCKMAN
Good Acting Counts
III any religious film running 72
minutes the story line and the acting
had better be good; and, it is good in
Concordia's recent release. The Urtr-
finished Task. It presents with dra-
matic power the long conllict between
a successful and materialistic father
and his spiritually sensitive son. In
essential structure this story is as true
as a slice out of the life of any min-
ister's parish. This strong story plus
acting by some top-drawer talent gives
us a film with cinematic merits a cut
or two above most on the S.'jmm
screens. And don't let that B&W bother
you. It heightens, never lowers, dra-
matic intensitv.
Ray Collins, TV and movie actor,
in starring role in the Concordia
film. The Unfinished Task. Film
won two religious "Oscars," one
for best motion picture ond one for
Collins' sensitive portrayal.
Unreconciled to his son's missionary
work, Bradford has much to ponder
when tropical fever cuts short a prom-
ising career. Slowly he gropes his way
to a new plateau of happiness and
usefulness in his own life.
There is power in this film, a skill-
ful blend of several themes: father
domination, missions, stewardship,
love, and personal dedication to the
highest values as well as unconscious
serfdom to mediocre ones. It speaks
eloquently on these themes and we
recommend it for all kinds of youth
and adult audiences.
Produced by Family Films, Inc. for
Concordia Films (3338 S. Jefferson
Ave., St. Louis 19, Mo.), it is currently
available at a rental of 522.50.
Study Theme Filmstrips
Friendship Press (257 Fourth Ave.,
N. Y. 10) has released two new film-
strips on this year's study themes.
Kimiko of Japan is a 64-frame color
filmstrip for use with Primary and
Junior children. It shows in good pho-
tography something of the daily life
of Kimiko, a girl of eleven. Its best
use will be to give information, to
shape attitudes by friendly talk; and,
to motivate reading.
II Happens Every Day is a 58-frame
color filmstrip designed to give per-
spective for C:hristians and to deepen
their desire to demonstrate Christian
faith in their attitudes and actions
toward all races. Both art (34 frames)
and live photography are used, each
having good essential qualities.
Both filmstrips have good printed
guides suggesting methods of use and
listing excellent resource materials.
(S5.00 ea.; order from F. P. above)
Social Action
Call For The Qiiestion is a 53-frame
sound and color filmstrip designed to
awaken synagogue leaders to a deeper
appreciation of the relationship be-
tween the principles of Judaism and
the social issues of the community. It
is equally useful to the church for the
same purpose, and can be used to
motivate the creation of a social action
committee for the church. The art
work is pleasing and effective, and the
commentary dramatic and well record-
ed. When used in synagogue or church
as the guide suggests, good results are
just about certain. Recommended.
(From Union of American Hebrew
Congregations, 838 Fifth .\ve., N. Y.
21; S7.50)
Choosing A Job
The Christian Education Press (1505
Race Street, Philadelphia 7) has re-
leased a 67-frame color filmstrip with
printed script. For Thee I Live, which
sets the choosing of a job by a college
graduate in the context of the Chris-
tian faith - and doees a pretty fair job
of it. The art is a little too pastel and
pretty. The script for youth and adult
lacks piuich and adultness. That for
children is stronger. Taken as a whole
it is more descriptive than motiva-
tional. Recommended to the careful
user to help him get the job done.
Split-Level Living
It can mean a lot of things: Father
going one way, mother another — with
the children going a third way for rec-
reation and even for church. It might
mean income down here, family ex-
penditures up there. Or, one level of
morals on Sunday, another through the
week. ,\nd so on!
But, in the 29-minute BFC (Broad-
casting and Film Commission) film,
Split-Level Family, it has to do with
the family tension which arises when
a teenage girl puts some Christian
stewardship convictions into practice.
Sponsored by some 1 1 denominations,
this fine film is now available from
IcKal \-\ libraries across the country.
Color rents for |12; B&W for $8.00,
and the dramatic impact is not less-
ened in the black-and-white version.
Recommended for young people and
up, and for all kincls of adult groups,
and just the thing for that Sunday
evening service.
Scene from the film Split-Level
Family, produced by Family Films.
EdScreen & AV Guide — September, 1957
433
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Bryan's Japan Film
With Japan the overseas mission
study theme for this year, churches all
over the country will welcome Julian
Bryan's 25-minute color documentary,
Japan, which is being currently re-
leased by International Film Founda-
tion (1 East 42nd Street, N.Y. 17.)
It is a good film — because the pho-
tography is always interesting, infor-
mative, and satisfying. It is a useful
film — becau.sc the church needs visual
background for a fuller understanding
of Japan, its people, and its problems.
It is a good film because the pictorial
element dominates and the pertinent
commentary is nicely narrated to sup-
plement, never override, the flow of
images.
It is a satisfying film, because we
get a pretty good look at what we see
— a salesman demonstrating his trac-
tor to the village farmers; kindergar-
ten children at play; a family having
Thanksgiving dinner; ships searching
the sea for food; nets being mended
by hand; an ocean-going boat being
constructed of hand-sawed planks; and,
a big catch of small fish being un-
loaded in the ancient way, by woman
and man power.
We see, too, the products of her
competent and growing technology:
cameras for the world market; busses
for the streets of Santiago, Chile; IBM
machines for the Far East; and, great
steel ships for herself, Europe, and the
United States to carry the goods of
life-giving commerce.
We see her mountains, her water-
falls, and her hydro-electric power
plants. We come to appreciate the
vast reservoir of her inherited and ac-
quired skills, so well illustrated by
her beautiful textiles and dependable
optical goods.
We are given glimpses of many
more things— a little girl doing a
costume dance on TV, a street carni-
val, and the prelude to a wrestling
match. As the film closes, we see a
group of alert people discussing
Japan's destiny, and the voice of
world-traveler Bryan is saying that it
looks bright to him because of her
vast skills, her abundant human en-
ergy, and her unflagging will to work.
But what of religion? It was the
intention of this film to leave religion
to other films — to those sensitive to
its nuances and values — and to seek
only to give visual background for
those who would study and learn and
think about Japan. For this purpose it
is highly recommended. (WSH)
Still Useful
Japanese Family was made by Julian
Bryan several years ago but is as
charming and useful as ever. It gives
a sympathetic portrayal in 23 minutes
of middle class family living, skipping
the religious side. It can be used to
give background for the study of
Japan by Juniors, young people and
adults. The B&W photography is gooB
and the sound excellent. (Try your
local A-V dealer; or, write to Interna-
tional Film Foundation, 1 East 42nd
Stree, N. Y. 17.)
Lands and Peoples
Two 13-minute motion pictures, in
either color or BScW, can be of great
usefulness to the churches: Southeast
Asia: Lands and People, and Indo-
nesia: The Land and the People. In
the first we are given an overview of
Burma, Thailand, Malaya, and Indo-
china. We learn how rice, rubber, tin,
oil and teak are bringing these coun-
tries into the currents of world influ-
ence. In the second, in some ways a
better film, we survey the geography
and history of the East Indies Islands.
We sense the surge of the Indonesian
people toward political independence
and economic development. Religion
is not touched, but here is background
for Juniors and up as they seek to
understand Christian missions in this
part of the world and appreciate the
indigenous religions. (Coronet Films,
Coronet Building, Chicago 1, 111.;
1957; teachers' guide.)
Overseas Blind
,\ comprehensive story on blindness
around the world! Assignment Over-
seas, a 15-minute B&W film narrated
by that renowned news commentator,
Lowell Thomas, is just that. Here is
a vivid story on the 14 million sight-
less people of the world and what is
being done to help them. This film
is interesting, informative, and impor-
tant. Civic and service clubs; church
groups for men and women; youth
groups in church, synagogue and col-
lege; and people in their home via
TV, should sec this film. (From Amer-
ican Foundation for Overseas Blind,
Inc., 22 W. 17th St., N. Y. 11, for a
service fee of $2.50.)
Blake's Job
The English mystic artist toward the
end of his career did a series of illus-
trations of The Book of Job. Now, in
a round-about-way, these illustrations
get wedded to William's "Job — A
Masque for Dance" to produce the
film The Book of Job. For me, an il-
lustration of a new art form (of doubt-
fule value) and not to be taken seri-
ously as a religious filin. (From Film
Images, Inc., 'i860 Broadway, N. Y.)
-WSH
434
EdScreen & AV Guide — September, 1957
THE FIRST PLATEAU
By Kev. Herbert F. Lowe, President
(ieiieva Films, Inc^ Fort Lee, Jf. J.
Tlicre was a time when few church
people knew anything about motion
picture communication. During the
last 15 years the dedicated efforts of
pioneers, some of them well known
to the readers of this magazine, have
begun to pay off. Now we have a
generation of leaders in the church
capable of dealing with the mass
media and able to speak the language
of both user and producer. The
church, under these new leaders, is
spending audio-visual budgets which
woidd have shocked the parochial
churchmen a decade or so ago.
Now, at last, we have reached the
first plateau, and we must not only
hold our own but move forward. New
levels of communications sophistica-
tion must become operative in church
audio-visual affairs. This new under-
standing of communication will illu-
minate our conception of the Christian
conmiunity, the program and work
of the church, the present and future
work of the ministry, and even aspects
of Christian theology. A feeling seems
to be arising that the preaching and
sacramental ministeries of the church
are, after all, forms of communication.
Are not such books as Halford Luc-
cock's "Communicating The Gospel"
and Malcolm Boyd's "Crisis In Com-
munication" signs of these times?
It may well be tliat the vital future
of Christianity is now a seedling under
the fostering shade of what we know
as concern for real and effective com-
munication and communion. At the
University of Southern California last
summer promising young leaders of
the churches engaged in critical re-
search and perceptive discussion on
the use of the motion picture and
other mass media in . the communica-
tion of religion. Copies of the
published findings of one of these
seminars are being requested by people
in all parts of the world.
Technical progress now being made
in the industry is bound to attract
the attention of responsible church
executives. They will need to evaluate
such things as wide-screen, color
jirinting from inter-negative, new
prompting technicjues, and improve-
ments in sound reproduction. What
is the church's ecjuivalent to these
words of the .American Telephone
and Telegraph Co.?
"We want to build a com-
munication system that will
do anything people could ask
of it — carry every conceiv-
able kind of information over
any distance — words, music,
pictures, mathematical calcu-
lations, your business reports
and your 'girl's best smile.' "
There is a growing interest in pre-
l>roduction testing, long a felt need
in the church field. We need, too
to create feed-back mechanisms for
both long and short range planning.
We need experts in the philosophy
and science of communication to lay
down the practical ground rules for
the relation of the several mass
media to the categorical and func-
tional objectives of the church. We
are living in one of the great days
of the church, Kenneth Scott Latour-
ette frequently reminds us. It could
be that today is but a pale shadow
of tomorrow. We face exciting
horizons, and need seriously to pre-
pare for their arrival.
Some recent books point in this
direction. I am thinking of "Film Use
In The Church" by Parker et al; of
"The Television Audience and Re-
ligion," by Parker, Harry, and Smythe;
of "How To Preach To People's
Needs," by Edgar N. Jackson; and
of "Non-Verbal Communication," by
every Church member should see
The Untaned M
Inspiring Feature-lengtii film
on foreign missions acclaimed
the "Spiritual Hit of the Year" '
Designed to win support for
stewardship and mission programs
and to encourage young people to
enter full-time Christian service,
this award-winning film stresses
the importance of carrying
Christ's message to unchurched
millions throughout the world.
It has received the N.E.F.F.
Award as the outstanding motion
picture of the year and has
been praised by church leaders.
*'/ can say without hesitation that
it is one of the finest missionary
films we have ever had and
touches an area of concern
hitherto seldom reached.^*
^Hev. Peter Allinger.
Vancouver
Running time 72 minutes
Block and White — Rental $22.50
AT LEADING RELIGIOUS FILM LIBRARIES THROUGHOUT THE FREE WORLD
Ask for a Concordia Film Catalog containing full information on film
rental savings plan, or write
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m$
ST. LOUIS. MO.
EdScreen & AV Guide — September, 1 957
435
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Ruesch and Kees. \l almost every
.\-V' workshop, prophetic voices are
challenging the church to think out
the communication of the Gospel in
terms of present-day media. A con-
temporary .\nios is crying. "Woe unto
the church, for it has closed its mind
to communications theory and it has
talked from its own mouth into its
own ears."
What can the workshop at Green
Lake do? It can add seminars which
can think toward the frontiers, a solid
job that it cannot evade any longer.
The theological seminaries have a re-
sponsibility, but who will awaken
them to it? In one of the best only
four theologs were studying T.V.
What of the other hundreds? Surely
pioneers are needed here.
We stand at the end of the road,
not at the crossroads. Unbroken and
untrod territory lies ahead. The tele-
phone poles and the street lights are
back of us. The paved road of the
known is at an end. Yet we cannot
remain here. We must move ahead.
Perhaps even the panic reaction of
'Let's try anything,' will get us under
way from where we are to where we
ought to be.
AMERICAN BIBLE SOCIETY
440 Fourth Ave., New York 16
Offices in 12 Principal Cities
Free loon films in color:
"Thy Word Giveth Light"
"The Whole Armor"
"The Living Word in Jopan"
"My Right and My Cause"
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Atlanta 3 Baltimore 3 Chicago 1 1
Cincinnati 2 Dallos I Detroit 1
Kansas City 6 Los Angeles 12
Nashville 2 New York 1 1 Pittsburgh 30
Portland 5 Richmond 16
San Francisco 2
The church's .\-\ leaders should
meet often for thoughtful discussion —
after the fashion of the Great Book
clubs. The more advanced seminaries
should set up communication confer-
ences. Some real research money
should be found for the use of ad-
venturesome pioneers, and we don't
refer to $10,000 peanut bags of money!
Let's have a little more respect for
the kinship we have with secular
education.
We may know gadgets, but few of us
really know communications in both
theory and practice. We must master
all aspects of communication, and de-
velop in the next decade those who
can both stimulate, guide, and use
the communications revolution now
taking place. The future needs a new-
breed who will be consecrated, com-
mitted, and also competent. May
those who have read this far make
their contribution.
436
EdScreen & AV Guide — September, 1957
"Participation in the world's broth-
erhood" is the ultimate objective of
every growing child. And when the
child, or the child and his comrades,
can lead the community in the realiza-
tion of a cherished objective, no dan-
ger is too great, no elTort too trivial
for any child.
Children participate in their reading
experiences, and in their listening ex-
periences by creating vicarious images
involving themselves cast in the hero
roles. It is always a pleasure to hear
new recordings aimed directly at these
ten, eleven and twelve year old boys
and girls and, particularly so when
they are as unusual and worthwhile as
"The Wheel on the School."
"THE WHEEL ON THE
SCHOOL" Newbery .'\ward Records
(N.ALP-1001) New York City is this
teachers' joy. It is an unusual record-
ing based on the book by Meindert
Dejong. The story is enriched and
benefited by the translation from the
printed page to vibrant music and
voice. The story itself, involving the
desire of school children of the Dutch
fishing village of Shora to bring storks
to nest in their community, delights
children and interests them. The re-
cording gives added dimension to the
story through sound — somid repre-
sented by excellent acting and fine
music — and thus fine emphasis and
aural focus give this story added
reality.
SOUND
advice
about audio materials
and equipment
by MAX U. BILDERSEE
To say that the record and the story
have a place in the English class is
not superfluous. Listening children
may wish to "act out" the parts and
recreate the story in the classroom.
Further, because the children of Shora
are the leaders who give the adult
population a community project, it
may well be introduced in the social
studies class not only for the literary
value, but also as a part of a unit in
communication, and certainly under
the general heading of "Children of
other Lands." "The Wheel on the
School" is not a diamond in the
rough — it is a carefully faceted and
set gem which every school can use
effectively.
Poetry is considered by many to be
man's closest approach to nftusical com-
jjosition through words. Frequently, in
fact, that addition of musical accompa-
niment adds to the enjoyment of
hearing poetry well read. And ob-
viously, just as music is meant to be
heard, not read silently, so too is
poetry intended for aural appreciation
and comprehension. Fortunate indeed
is the teacher, and his students, who
can read poetry well and give the words
depth and breadth in the delivery.
But we are not all so gifted and for
the less fortunate a wide variety of
recordings are available for classroom
presentation. Indeed, in some in-
stances, the same poem has been read
and recorded by more than one artist
and through listening to both the alert
teacher can help students develop
worthy contrasts and comparisons for
study purposes. These differences and
similarities will involve more than
mere technicjues of delivery but will
include nuances of interpretation, pro-
nunciation and other aspects of pres-
entation which make heard poetry
best.
Lexington Records offers two such
recordings worthy of consideration for
school audio collections, for libraries
and indeed for homes. "THE PO-
ETRY OF KEATS AND SHELLEY"
(Lexington 7505), read by Theodore
Marcuse, is one of these. Mr. Marcuse
endeavors to add novelty to his de-
livery. Thus in reading "Ozymand-
Cllldiotopg gives you
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EdScreen & AV Guide — September, 1957
437
Audio Directory
Audio Equipment
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MASTER
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Lyric, narrative, and .Shakespear-
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ias" the opening lines are read in a
most "matter of fact" tone as the
reader recounts the story. .As the mood
changes so does the voice and the
vibrato effect is introduced and
brought into sharp focus to emphasize
the scene surrounding the fallen statue.
Effective use of modern recording
techniques unavailable to the platform
reader is demonstrated as a slight
"echo chamber" effect is introduced
as Mr. Marcuse delivers the lines
which appear on the pedestal:
"My name is Ozymandias, King of
Kings:
Look on my works, ye Mighty, and
despair!"
In addition to Ozymandias, Mr.
Marcuse reads Shelley's "Ode to the
West Wind," "To a Skylark." "Love's
Plulosophy." "Hymn to Intellectual
Beauty," "Summer and Winter" and
"To Night." From the tremendous va-
riety of works written by John Keats
Mr. Marcuse reads "Ode to a Night-
ingale," "La Belle Dame Sans Merci,"
"Ode on a Grecian Urn," "Ode on
Melancholy," "Song .About Myself" and
three sonnets, "On First Looking Into
Chapman's Homer," "To One Who
Has Been Living in City Pent." and
"When I Have Fears That I May
Cease To Be." It is interesting and
encouraging to note that comparison of
this material with textljooks in current
use shows that many of these poems
are taught in secondary schools and,
of course, in colleges today.
By way of contrast and comparison
the "ANTHOLOGY OF ENGLISH
AND AMERICAN POETRY" - VOL
UME III (Lexington 7520) offers two
of tlie above mentioned poems by
Shelley ("To a Skylark" and "Ozy-
maiulias") as well as two of [ohn Keats'
poems ("Ode to a Niglitingale" and
"Ode on a CJrecian Urn") read in a
far different style. In the anthology
David Hooks reads Thomas Moore's
"The Harp That Once Through
Tara's Halls," Thomas Campbell's
"Lord Ullin's Daughter," Leigh Hunt's
".Abou Ben .Adhem" (which can be
used very effectively with both ele-
mentary school and junior high school
groups), .Allan Cunningham's ".A Wet
Sheet and a Flowing Sea," Byron's
"Vision of Belshazzar," "Destruction
of Sennacherib," "All for Love" and
"So We'll Go No More .A-Roving."
Other readers on this recording are
Heidy Mayer and Dean .Almquist and
other poems heard and poets repre-
sented are "Lochinvar" and "Breathes
There the Man" (Walter Scott), "In
chape Rock" (Robert Southey), "Wa-
terloo" (George Byron) and "From
'Endymion' " and ".A Thing of Beauty"
(John Keats).
Both of these recordings are obvi-
ously worthy of school use. They com-
plement each other and, either sep-
arately or together, they can be made
to contribute markedly to the study
and appreciation of poetry.
All too often high school students
consider poetry to be "sissy stuff" and
a .source of giggly amu.sement rather
than a creation of beauty. But
through the medium of the recording
the poem gains new respect and the
student develops enlarged perspective.
Frequently when we demonstrate these
and similar recordings to teacher
groups we hear the unhappy comment
"I wish they had had these recordings
when I was in school — I'd have
learned so much from them."
438
EdScreen & AV Guide — - September, 1957
"THE SONG OF HIAWATHA"
(Folkways Records and Service Corp..
FP 9813) is a straightforward reading
by Harry Fleetwood of selected ex-
cerpts from the poem by Henry Wads-
worth Longfellow. Because of the na-
ture of the excerpts this particular
recording is better suited to junior and
senior high school groups than to
college classes, although certainly the
recording has virtue for college library
collections. The editors have chosen
to present selections from "Hiawatha's
Childhood," "Hiawatha's S a i 1 i n g,"
"Hiawatha and the Pearl-Feather,"
"Hiawatha's Wooing," "The Hunting
of the Pau-Puk-Keewis" and "Hia-
watha's Departure." The beauty of the
language and the lilt of the rhythm
are stressed in the reading which will
surely appeal to classes studying this
poem as representative of the longer
works of Longfellow. (Ed. note: It is
to be hoped that someday soon "The
Courtship of Miles Standish" and
"Evangeline" will be similarly avail-
able.)
Paul Laurence Dunbar, James Wel-
don Johnson, Countee Cullen and
Langston Hughes are all represented
in Louis Untermeyer's "Modern Amer-
ican Poetry." So, too, are their works
heard in the recording "POETRY OF
THE NEGRO" (Glory Records
GLP/I). In addition, works of Gwen-
dolyn Brooks, M. Carl Holman and
Armand Lanusse are also heard.
This is an unusual recording. The
poems are, of course, selected as being
representative of the authors. Unusual
beauty and depth of meaning is de-
veloped by the readers, Sidney Poitier
and Doris Belack. Each of these artists
has had broad experience in public
performance and each calls forth great
feeling from a reservoir of talent in
the delivery of these works. These
poems will be, particularly for the
first-time listener, instructive and en-
tertaining. In the former sense because
the listener is thus introduced to an
immense body of work and some of
America's finest poetry and in the
latter sense because the delivery is
so superbly matched to the written
word. For those who are already
familiar with some or all of these
poets, new understanding and satis-
faction can be gained from the listen-
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ing experience.
Included in the recording are Paul
Laurence Dunbar's ".At Candle Light-
in' Time," "When Malindy Sings,"
"An Antc-Bellum Sermon," "The
Debt," "Ere Sleep Comes Down to
Soothe the Weary Eyes," and "We
Wear the Mask." James Weldon John-
son is represented by "The Creation"
and "Lift Every Voice" and Langston
Hughes' "I, Too," "Blues at Dawn"
and "Mother to .Son" are heard. Gwen-
dolyn Brooks offers "When You Have
Forgotten Sunday"; M. Carl Holman
"Debate of the Dark Brothers," and
Armand Lanusse "Epigram."
Drama teachers will be interested in
a technic]ue of responsive recitation
developed by Mr. Poitier and Miss
Belack. This device can be very use-
ful for public readings by individuals
working together as well as by verse
speaking choirs. In addition, in one
instance, Mr. Poitier and Miss Belack
elect to give emphasis to a particular
presentation ("Lift Every Voice") by
reading it in chorus, with their voices
rising together in both pitch and in-
tensity as they aj>proach the climactic
end of tlie poem. This is, we reiterate,
an unusual recording and one which
can well serve in Drama, Literature
and Human Relations classes in sec-
ondary schools and on the college
level. In addition, this with other re-
cordings can be used effectively as
part of a school "poetry recital" sched-
uled for the noon hour, for a library
period or for other informal listening
situations.
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EciScreen & AV CuicJe — September, 1957
439
Film Strip News
Buy By Mail and SAVE
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AND TEACHERS
Do you want lo MAKt A FILM-
SIRIP AT OUR EXPENSE from
your photos or drawings? Send
details and we will advise how
ycu can participate in our free
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for 311 filmstrips, 5 drawer, sepa-
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Current week's news arrives by air
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Tommy Takes to Troffic.
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55 frames. Color filmstrip for training of
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Money-back guarattlt'r.
EDUCATIONAL PRODUCTIONS, Inc.
Box 625, Hillside, New Jersey
SCIENCE
FILMSTRIPS
SINCE 1931 SINCE 1931
MADE BY TEACHERS FOR TEACHERS
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i/ew ^llmdt
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ipi
Described and eralnated by ROBERT
CHURCH, WALTER PILDITCH, and
HAROLD WARD. Producers should
send reylew copies of filmstrips to
Robert Cliurcli, Andio-Tisnal Coordi-
nator, Herman Felsenthal School, 4101
S. Calumet Are^ Chicago 15, Illinois.
SOCIAL STUDIES SERIES
Society for Visual Education, Inc.,
1345 Diversey Parkway, Chicago 14,
Illinois, Color Photographs: Grade
Range — Middle Grades; Subject .Area
— Social Studies: Strips portray the
development of the early beginnings
of our present day unions and other
organization.
THE MEDIEVAL MANOR (42
Frames). This filmstrip is interesting
and very colorful. The description of
the Medieval Manor becomes much
more meaningful to the students
through the use of color photographs.
The scenes of real actors portraying
the life of these times is much more
valuable to the student thair ordinary
drawings. The student viewing this
filmstrip has a chance to realize that
these people, the serfs, lords, and kings
actually existed and the events re-
corded in history books are made
much more vivid to the student.
THE TOWN AND ITS GUILDS
(41 Frames). This filmstrip gives a
vivid description of the development
of an early town and the formation
of its guilds. The guilds, at first weak,
later become powerful organizations.
The decline of the guilds in later
years is also covered. Comparison be-
tween the guilds and our present day
unions is made through the use of ex-
cellent color pliotographs. This in-
formation is presented in a colorful
playlet form which makes it interest-
ing to the middle grade classroom.
Facts are presented in such a way that
their importance is displayed to the
viewer.
FAR WESTERN STATES SERIES
Visual Education Consultants, 2066
Helena Street, Madison 4, Wisconsin,
Color photographs: Grade Range —
Sixth to Eighth: Subject .Area — Social
Studies, and Science.
AGRICULTURE (48 Frames). The
states of Washington, Oregon, Cali-
fornia, and Nevada are the states cov-
ered in this filmstrip series. .Mmost
all of the agriculture found in this
area, as emphasized in this film, are
located in the Willamette-Puget Sound
Valley, Inland Fruit aiul VVlieat Em-
pire, Central Valley of California,
Vale of Southern California, and the
Imperial X'alley. The frames illustrate
the extensive variety of agriculture
found in the area and point out pe-
culiar farming methods used in the
far west such as special irrigation
methods in California whicli yield up
to three crops per year.
LIFE AND CULTURE (48 Frames).
The same area as mentioned in the
above report is included in this film-
strip. By means of excellent photog-
raphy, the filmstrip shows how the
rapid expansion of this region in the
last fifty years has left its mark on
the land not only in making the old
culture obsolete but also in imposing
contrasting ways of living in this area
today. Excellent suggestions are in-
cluded in the section "Things to Re-
member and Talk .\bout" at the end
of the filmstrip.
SINGLE SUBJECT FILMSTRIPS
Visual Education Consultants, 2066
Helena Street, Madison 4, Wisconsin,
Color Filmstrip Service
for Educational Producers
A scene In the Manhattan Color Lab
filmstrip on "Robinson Crusoe," proc-
essed for Dr. William Lewln's series of
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Lef us do all or part of the work
you require in color processing.
No order too small or too large
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Manhattan Color Laboratory
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440
EdScreen & AV Guide — September, 1957
Black and White, Grade Range —
Grades Five to Eight and Above,
Could be used for Adult Audiences;
Subject Area — as noted.
EARLY EXPLORERS AND SET-
TLERS IN AMERICA (32 Frames;
History). This filnisirip is a depiction
of: (1) Columbus' belief that the world
"was round," how this belief led to
the discovery of .America, and (2) the
settlement of the first two colonies in
.\merica with the hardships encoun-
tered by the settlers. .\ few fifteenth
century French and Spanish explorers
are mentioned. The guide which ac-
companies the filmstrip contains: a
vocabulary which might be presented
before the film is shown, the readings
on each frame, related activities, and
a f]iiiz which can be given after show-
ing the filmstrip.
ALASKA TODAY (33 Frames: Cur-
rent Events). This filmstrip takes the
class on a tour of present-day Alaska.
It presents a good over-all picture of
.Maska touching on topography, in-
dustry, education, cities and popula-
tion distribution, weather, defense,
and wildlife. It could be used effec-
tively either as motivation for a unit
or as a culminating activity to sum-
marize important information on
.Alaska.
(Continued from page 425)
(3) DO NOT LEAVE anything to
(hance. Even teachers will make mis-
takes or be careless with the AV equip-
ment. .Always outline your program
and method in detail and be sure all
teachers and all students understand
it. Projector schedides, method of op-
eration, and times for projector return
should be clear, concise, and consis-
tent.
(4) DO NOT TRY to keep a check
on your equipment yourself. Select
the most trustworthy student you have,
give him a suitable title, and make him
responsible for checking the equip-
ment at the end of the day. This will
keep track of any breakdowns or irreg-
ularities.
(5) NEVER LEAVE your equip-
ment subject to being taken in or out
on the honor system. Be sure there is
some check-out system even for the
shortest cord or the tiniest wire. In a
large school, particularly, equipment
has a peculiar way of disappearing. No
one steals it. It is just placed some-
where or taken out and, over a period
of years, with a change in personnel,
no one seems to remember what hap-
pened to it or who was responsible
for it.
(6) NEVER EVER SHARE your
.AV.A room with anvone else. This can
be the most confusing set-up ever faced
by a harassed co-ordinator. When I
took over AVA at MY SCHOOL, we
shared a room with the band, the art
department, and the science depart-
ment. The band stored huge sousa-
phone cases, the art department stored
surplus paper and colored chalk, and
the science department kept extra
cases, desks, and storage cabinets — all
in the AVA room. All the teachers in
these departments possessed a key and
you can imagine how much privacy
there was for anyone. I blamed my
students when the room was disorderly.
They blamed the art students. The
science students said we were all con-
fused. To top it off. the band reported
us to the principal because they
thought we were mistreating their sou-
saphone cases. Because of a shortage
of room facilities, this problem is yet
to be solved. But I strongly recom-
mend that, if you are the AVA co-or-
dinator at YOUR SCHOOL, you se-
cure a room to yourself, change the
lock, and hide the key.
(7) DON'T WORRY. Nothing is
going to turn out all right.
So there you are; the seven ways not
to run an AV.A program. I recommend
you not use them . . . REVERE them!
If you follow the above suggestions, I
personally guarantee your program will
be a success.
"I personally asked one of our instructors to give me his opinion of
the filmstrips and I quote him as saying: 'THEY ARE THE FINEST
PIECE OF WORK EVER PRODUCED IN THE AUDIO-VISUAL
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BASIS FOR STRAIGHT THINKING ABOUT OUR AMERICAN
WAY OF LIFE.
YALE UNIVERSITY PRESS FILM SERVICE
386 Fourth Avenue
New York 16. N. Y.
THE CHRONICLES OF AMERICA PHOTOPLAYS, 15 ouHicn»ic and Inspiring ;
films, available to oil schools ot a moderote rental, are highly recommended.
ilent I
EdScreen & AV Guide — September, 1957
441
MONTHLY REVIEW OF WHAT'S NEW FROM MANUFACTURERS & DISTRIBUTORS
y^udio-visual trade review
by ROBERT E. SCHREIBER
NEW EQUIPMENT
For more information about any of the
equipment announced here, use the Read-
ers' Service Coupon on page 450.
Audio Devices "C-Slot" Tape Reel. The
unique design features a curved groove
in the hub for threading. Tape is sim-
ply slipped into this groove in the op-
posite direction of reel rotation and
the recorder is ready to use. All sharp
edges ore eliminated in the new reel
on which all Audiotape is being made
available in the seven and five-inch
sizes.
For more information circle 101 on coupon
Audio Devices Master Audiotape. Re-
duces layer-to-layer print-through al-
most to the vanishing point — print-
through being the "leakage" of sig-
nal from one layer to another in a
reel of tape, causing an echo effect
on tape recordings and on the phono-
graph records mode from them. Be-
cause print-through is cumulative in
its effect, Master Audiotape is par-
ticularly essential for storage of master
topes.
For more information circle 102 on coupon
Audio-Master Buton Record Player
$89.50 plus F.E.T. The 3-speed tron-
sistorized portable player is built into
o carrying case 13"xn"x5". The
Electromotor operates on o six-volt
battery. Frequency range 50- I 3,000
cycles.
For more information circle 103 on coupon
Ansco Dualet Roll Film Projector $39.95.
Handles 2V4"x2'/4" roll, 35mnn, Ban-
tam, and Super Slides. Mode entirely
of metal, it is only 6" high, 13" long,
and 8" wide; finished in soft brown
and gold colors. Efficient optical sys-
tem utilizes 300-watt projection lamp
burning in a horizontal position and
Qsphericol condenser system. Built-in
storage compartment holds 40 — 2 Va
xIVa slides. Also built-in storage
compartment for cord. Carrying handle.
For more information circle 104 on coupon
Ansco Universal Slide Viewer. $2.95.
Accommodates 2'/4"x2l/4", 35mm,
Bantam, and Super slides. Only 3 'A"
x3V2"xI" in size when folded, when
opened for viewing, slides fit easily
into a retaining channel which holds
them in place before o frosted view-
ing screen. Magnifying eyepiece en-
larges picture 2X. Available in gray,
red, blue, or green.
For more informotion circle 105 on coupon
Baumhauer Portable Amplifying Lectern.
Incorporates lO-wott amplifier, speak-
er, microphone with chesty mike hold-
er, plywood cose, plug-in light. Pro-
vision for plugging in phonograph.
Weighs 22 lbs. A complete P. A. unit.
For more information circle 106 on coupon
Bell & Howell Rock-Mounting Tape Re-
corder $229.95- Affords up to two
full hours of recording and playback
time on each side of a thin-bose dual
tope. The Model 787A is ' supplied
without cose or speaker, ready to in-
stall in a sound system panel. It is
14"xt9", standard for commerciol
sound system rocks. 8-watt push-pull
amplifier operates the control sole-
noids, brakes the three motors, and
offords hinh fidelitv equolizotion.
For more information circle 107 on coupon
How Many Classrooms Will One
Set of PAKFOLDS Darken?
PORTABLE PAKFOLDS
SERVE BEST . . .
COST LESS!
Portable PAKFOLDS make every room
o visual education room! One set of
PAKFOLDS serves throughout the
building. PAKFOLDS attach instantly
... no ladders to climb; no screws
or complicated mechanisms. Available
for large or small windows, in any
length or width.
riultiLuU L,) I'alcitlb
WRITE FOR COMPLETE INFORMATION AND FREE
SAMPLE OF PAKFOLD CLOTH
LUTHER 0. DRAPER SHADE CO.
p. O. BOX 102
SPICELAND, INDIANA
Bell & Howell Spool-Loading 16mm
Cameras. The Model 240A holds 100
feet of film, weighs 4 lbs. 15 ounces,
finished in black, automatic thread-
ing, runs 32 feet of film per winding,
8 - 16-24-32-48 frame operating
speeds, camera stops with shutter
closed, speed and footage dials, Sun-
omotic 20mm f:2.5 universal-focus or
f:1.9 focusing mount, viewfinder cal-
ibrated for lenses 20mm to 4-inches,
continuous run ond stop frame fea-
tures. Model 240T has 2- lens turret.
Model 24-TA has 3-lens turret.
$179.95 to $259.95.
For more informotion circle 108 on coupon
Bell & Howell Tape Recorder $189.50.
The Model 775 features acoustically
balanced twin 5" speakers, P. A. switch
control, quick speed changes (either
7.5 or 3.75 inches), fast forword and
reverse, and resettable 3 -digit pro-
gram indicator to permit rapid loca-
tion of any desired portion of tope.
Five pushbuttons — for Stop, Forward,
Rewind, Play, and Record — ore con-
veniently grouped. Unit may also be
set for normal, monitor, or P. A. use.
"Pouse" button quickly stops tape
during playing or recording making
it suitable for dictation (feature also
operates with optional foot pedal).
For more information circle 109 on coupon
Beseler Model 45MCR Enlarger $269.75-
$278.75. Constructed of extruded alu-
minum and steel, triangular truss with
reinforcement insures against vibro-
tion. Handles materials from 8mm
film to 4x5 negatives. Two ground
and polished condensers of 6'/2" di-
ometer for optimum performance.
Negotive stage opens by lever move-
ment and remains open at will. "Bes-
color" head embodies heot absorbing
filter and compartment for filter mate-
rial. Operotes also in horizontal posi-
tion. Guaranteed for the life of the
original purchaser.
^or more informotion circle 138 on coupon
Bestile Scribo Chalkboard. Provides su-
perior wearing quality with excellent
writing and erasing characteristics.
Enamel and other coatings ore opplied
to wood or metal under high heot,
developing a surface resistant to chalk
abrasion and washable.
For more information circle 139 on coupon
Bogen Challenger Public Address Ampli-
fiers. Seven economy-priced models
incorporate negative voltage feed-
back circuitry, better response, lower
distortion, good regulation, input and
tone controls, boost and cut type boss
and treble controls. Units include
those for standard and mobile uses.
For more information circle 110 on coupon
Bogen Stereophonic Amplifier System
$52.50 in chassis form; $59.50 with
cage and legs. The ST- 1 0 incorpo-
rates dual preamplifiers ond a 10-
wott amplifier in o single compact
unit, plus volume and tone controls.
When used with o tope playback
deck, the outputs of o stereophonic
tope head ore fed into both preomoli-
fiers. One of these drives the lO-wott
442
EdScreen & AV Guide — - September, 1957
GUIDANCE
fwqn/mj
683 Other Top-Quality >Jji V
Filmstrips in ^-JS^
'ilmstrips
17 Curriculum Areas
Write for your
Preview Today!
JAM HANDY
1t1\ East Srand Boulavord • Otlroil II, Michigan
Guidance Oiscutsion Series
7 COLOR filmstrips encourage teen-agers to discuss the problems they encounter in
high's"tud'e''nt''s '" ""'""'""'^' '"«'"^"y «"" W'^'^'ly- For 'a<ef elementary and junior
5 COLOR filmstrips, with recordings, present everyday situations in which decisions of a
moral or ethical nature must be made. Junior and senior high school students can de-
velop their own solutions to such problems through discussion.
l/vi-ng Right ot Our Worit '°"""°" """ ^"'""'"'"- ''"°"'*""' '•""'' '="'''~>^ »««■
5 filmstrips, with recordings, stimulate adult discussion groups to choose the right course
of action. The everyday situations of choice, leadership, counsel, attitude and outlook are
provocative. For adult groups in church, school, industry and community organizations
, . . , ■ Complete Series (Filmstrips, Recordinjs, Leader's Guidei)- Ml
\.eatmng to Study / "*
7 filmstrips help students adopt good study practices, make more effective use of study
time. For later elementary, junior and senior high school classes
Complete Series: UiiS Individual Filmstrips: {3,95
amplifier and the other an external
amplifier.
For more informotion circle 1 1 1 on coupon
Bohm 609 Enlarger $1 19.50. Versatile
enlarger doubles os a camera espe-
cially designed for copying and is
convertible to a 2'/4x2'/4 slide pro-
jector by adding projection lens,
lamps, slide carrier.
For more informotion circle 140 on coupon
Coffey Group Slide Filer. Converts one-
half drawer, one full drawer, or any
number of drawers of the company's
filmstrlp library plan cabinets to slide
filing. Full drawer capacity with slide-
filer is 1,280 readymounts or 600
glass-bound slides.
For more informofion circle 112 on coupon
Coffey Mobile Cabinet Stond. For fil-
ing, storage, and showing of filmstrips,
including sound-slide films. Cabinet
is demountable and is designed to
match and lock-stack on filmstrip
filing cabinets of some model series.
Stand drawer accommodates 45 film-
strips in key-numbered compartments.
1 00 disc records may be stored in
lower compartment. Top is 13"x20",
sturdy enough to handle any type of
orojection equioment.
For more informotion circle 113 on coupon
Colburn Laboratory's 16inm Color Prints.
New method of printing 16mm color
without risking damage to valuable
original film provided through special
printer which uses the internegative
from A & B originals instead of print-
ing directly from the original film.
The new printer provides adjustments
in color balance for individual scenes.
For more informotion circle 141 on coupon
Distributor's Group FilMogic Topes $4.50
per set of two. The identical FIlMagic
Cloth moteriol is now available in tape
form for use on automatic film clean-
ing and inspection machines. 30 feet
long — 1 inch wide for Neumade; 10
feet long — 1% inches wide for Har-
wold.
For more information circle 114 on coupon
DuKone Lightweight Sound-Siide Pro-
jector $99.50. Unit may be carried
loaded and quickly set up. Operator
merely opens flip-top lid, plugs in pro-
jector, and starts record. A nine by
seven inch, rear lighted polocoat
screen is built into the lid. Unit uti-
lizes 7-inch 45 rpm records, specially
prepared. Push in film carrier and
snap action manual advance.
For more information circle 115 on coupon
Eastman Fixed-Focus Mogozins- Load
Smm Cameras $99.50 and $149.50
without and with turret. Equipped
with fast f:1.9 lenses, 25-foot maga-
zines, I Vi lb. weights, unique expos-
ure dial, parallax-allowance indica-
tors, variable speeds from 16 to 48
frames and single frame. Turret mod-
el has 9, 13, and 24mm lenses.
For more information circle 117 on coupon
Eastman Retina Single-Lens Reflex Com-
era $220. Provides reflex viewing on
the 24x36mm ground glass as well
as ranpefinder focusing, 50mm f:2
Retina Xenon C Lens, built-in expo-
sure meter, Synchro-Compur shutter,
double-exposure guard.
For more informotion circle 119 on coupon
Eostmon Royal-X Pan Film. Four times
faster than Kodak Royal Pan Film
when both are given equal develop-
ment. Ratings as high as ASA 8000
have produced easily printable nega-
tives. Available in sizes 2'/)x3'/4,
3 1/4x4 '/4, 4x5, 5x7, and 8x10 in
25-sheet packages.
For more information circle 120 on coupon
Eastman 300 Slide Projectors $59.50
with Readymatic Changer; $69.50
with Automatic Magazine Chonger.
Oni Experience is your iiey t«
Service & Dependability
CAMART DUAL SOUND READER
• 1 6 or 35mm single and double system
— optical or magnetic sound track.
• Synchronized to any picture viewer.
• Right to left or left to right operation
• 16 or 35mm Magnetic Model $185
• 16 or 35mm optical model $195
Ecco - 1500 Speedroll
Applicator ond
Cleaning Fluid
ANTI-STATIC ANTI-TOXIC
Cleans, conditions and lubricotes your film
in one easy operation. Non-ftommable,
eliminates waxing, absolutely safe. Ecco
No. 1 500 Applicator _ .$29.50
Ecco #1500 cleaning fluid,
per gallon ^ $9.60
Ecco #2000 NEGATIVE cleoning fluid,
per gallon___ _ $6.50
the CAMERA MART inc.
1845 Broadway New York 23, N. Y.
PLazo 7-6977
EdScreen & AV Guide — September, 1957
443
Modern teaching methods, like modern selling methods,
coll for relioble working tools ond SELECTROSLIDE
gives trouble-free operotion; brightest picture on the
screen, and scores of other benefits.
From the JUNIOR to the STANDARD to the DUAL-
SELECTROSLIDE nothing beats them, built with more
than 32 years of experience, to out-perform and out-
last all others.
SELECTROSLIDE is the "diamond" of fully outo- a«
matic projectors . . . nothing finer . . . nothing more
enduring ... and there is o SELECTROSLIDE to fit
your projection needs. Contact your local Audio-Visual
Dealer for demonstration or rental of SELECTROSLIDE,
or consult us.
::^#Bi
DUAL
SELECTROSLIDE
for 95 slides
Illustrated literature available — no cost or obligation.
A
YSpindler & Sauppe
2201 Beverly Blvd , Lo» Angeles 57, Calif., Phone:
ESTABLISHED 1924
Dunkirk 9-1288
ANIMAL HABITATS
1 reel, elemenfory-jr. high film
award film — Cleveland Film Festival
FILM ASSOCIATES
OF CALIFORNIA
I0S2I Still* MONICA IIVO. lOS «llttl[S :9, C«UF.
Here it is! Just Released I
Another interesting and enlightening film
for the use of students of the French lan-
guage:
"VISAGES de la VILLE LUMIERE"
hilm rt 4 of the
ACCENT AIGU
Conversational Film Series
• FOR INFORM.\TION REGARDING
SALES and RENTALS
IVrite to
FOCUS HLMS CO.
IS85 Westwood Blvd. Los Angeles 24, Calif.
TWO SPARKLING NEW
ALASKA FILMS
"Little Oiomede" — 16 min $135
"Letter from Alaska" — 20 min $175
( 16 mm sound — in color only)
Produced hy a writer-joumalist who has reported
the Alaska srcne for many years. Vp-to-the-minute.
authentic documentaries. In beautiful cfilur and
lively HOtind.
PREVIEW PRINTS AVAILABLE
NORTHERN FILMS
1947 14th Avenue North, Seattle 2, Wash.
BK^^^Sffi^^H
MAKE YOUR
■Si TAU ti»m (Mr ICIIIN
■gl TVrCWRITTIH MCSSAOiS
1
OWN SLIDES
on your own
KA RADIO.MAT SLIDES
H
TYPEWRITER
^^^ ACCirT .to IMtTITvn
1
by using
RADIO-MATS
New Duplex 2x2.
'hoto & Theatre
SAMPLE write —
Reoulor size 3 1/4x4 or the
Sold by Audio-Visual,
Supply Deolers. For FREE
RADIO-MAT SLIDE CO., Depr. V,
222 Ookridge Blvd., Doytono Beach, Flo.
With the former, slides ore advanced
by a simple push-pull mechanism and
replaced in the slide trough after
projection. With the automatic
changer, 36 slides ore permanently
stored and protected in the magazine
provided. Shows 35mm, Bantam, or
super slides. 300-watt short-type
G.E. projection lamp and f:3.5 lens.
For more information circle 121 on coupon
Elgeet Auto-Ex Smin Movie Lens $49.50.
Attaching to any 8mm movie camera
with "D" mount, the unit includes a
fast V2" f:1.9 lens coupled to an
exposure meter. The photoelectric
cell of the meter accepts the light
from the scene being filmed and then
operates a floating red needle. The
user regulates an arrow by the some
position as the needle thereby set-
ting the lens exposure correctly.
For more informotion circle 124 on coupon
Elgeet Cinemator Lens Converters for
Brownie $14.50 each. The Model
BRW-8 is a 9mm wide angle converter
covering 2X the area of the normal
Kodak Brownie Movie Camera lens.
The Model BRT-8 is a 25mm tele-
photo converter of 2X magnification.
Both units are ofocol and do not
change the effective aperture of the
lens. Color corrected for color and
black-and-white filters. Coated with
"Elcote."
For more informotion circle 125 on coupon
Elgeet OpHcclor Lenses $29.95-$49.95.
Designed especially for shooting color
movies, the new lenses ore available
in the following sizes: 38mm f:2.7 —
telephoto, 7mm f:2.7 wide angle,
38mm f:1.9 telephoto, and 9mm
f :1 .9 wide angle.
For more informotion circle 142 on coupon
Flormon & Bobb Film Cement 40c per
ounce, the revolutionary new type
cement may be used for all 16mm and
35mm film is said to prevent pulled
splices ond peeling to on appreciably
greater degree.
For more information circle 126 on coupon
Flormon & Bobb Film Repair and Splic-
ing Block $19.95. Badly torn ond
gouged 35mm slidefilms and 16mm
movie film con be repaired on the
new block, using Magic Mylar trans-
parent splicing tope. Precision ma-
chined for accurate registration. Also
accommodates magnetic recording
tope.
For more informotion circle 127 on coupon
General Photographic Bib Recording Tape
Splicer. Precision made of nickel-plated
brass, the unit insures accurate splices.
$2.98.
For more information circle 143 on coupon
Groflex 35mm Slide Projector $89.75
and $67.75 without or with outomotic
slide changer. Features 4-inch f:3.3
lens, 500-watt lamp, unitized optical
system for eosy cleaning, quiet blower,
10-foot power cords, elevation and
leveling correction. 11-12 lbs.
For more information circle 128 on coupon
Honimex Slide Mounts $2 95 for 20.
Constructed of heavy gauge aluminum
and high impact plastic in 2x2 size.
Also available in 2%x2% size at
$4.85 for 25.
For more informotion circle 144 on coupon
Horwold Movie-Mite with Safety Switch
$298.50. Latest lightweight 16mm
sound projector model weighs only 29
lbs, has 400 watt lamp for projec-
tion and exciter uses, safety switch
stops projector if loops are lost. Case
8"xl2"xl5" holds TV type screen,
800 foot tokeup reel, speaker, and
projector.
For more information circle 129 on coupon
Impco Classroom Presentor. Incorporates
in one easy-to-use unit o pegboard,
magnetboard, feltboard, turnback
chart, and rear projection screen.
Equipped with o wall mount, may
be used over an existing chalkboard
or bulletin board. The three panels of
the presentor may be separated and
independently used with own legs.
The panels ore 24"x36", steel framed,
1-inch deep.
For more information circle 145 on coupon
Pentron Custom Tope Recorder Line.
Aristocrat features four speakers, 10-
watt omplifier, VU meter, automatic
shutoff, frequency response 40- 1 5,000
cycles. Champion has two speakers,
5-watt output, 40-13,000 cycle re-
sponse. Century features single rotary
control, 2-speeds, 40-1 1,000 cycle re-
sponse, automatic braking. All avail-
oble in stereophonic versions. $109.95
to $189.95; stereophonic $139.95 to
$219.95.
For more information circle 146 on coupon
RCA Professional 16mm TV Projector
with Special Lamp Features. Of in-
terest to educators caught short with-
out spore lamps ore features of the
new TV projector. The projection
lamp, mounted base up, is outomoti-
colly changed as soon as the filament
fails. A motor swings the turret which
holds two lamps p>ositioning a fresh
lamp in position. A pilot lomp indi-
cates when bulb has been changed.
Dual exciter lamps may be changed
by moving a lever without further
adjustment. Something to look for-
ward to in classroom models perhaps.
This one sells for $9,650.
For more information circle 130 on coupon
Viewlex Instruct-O-Motic Slide Pro-
jector $119.50 with six slide trays.
Accommodates 2x2 or bantam slides,
shows them with brilliant 500-watt
illumination either at the projector,
by remote control, or automatically
at ony interval up to one minute. In-
terval may be shortened or lengthened
by using timer override button or
hold button. Magic shutter gate pre-
vents white flash between slides. In
two-tone forest green aircraft luggage
type cose.
For more information circle 135 on coupon
444
EdScreen & AV Cuitde — Septeinber, 1957
NEW MATERIALS
The following announcements of recent
releoses are based on information sup-
plied by producers and distributors.
Audio-visual materials of oil kinds are
listed under the same general subject
heodings. The producer or primary dis-
tributor for each item is indicated by
name or coding appearing in CAPS fol-
lowing title ond classification of material.
Addresses of primary sources ore given in
the Index to Primary Sources at the end
of this department.
KEY TO ABBREVIATIONS
mp — motion picture
fs — filmstrip
si — slide
rec — recording
LP — 33-1/3 r.p.m. microgroove record
min — minutes i running time »
tr — fromes I filmstrip pictures)
si — silent
R — rent
Wrw — block Cr white
sd — sound
col — color
Pri — Primory
JH — Junior High
C — College
Int — Intermediate
SH — Senior High
A — Adult
For more informotion about any of the
new moteriols listed, use the Service
Coupon on page 450.
ARTS & CRAFTS
French Drawings from Toulouse-Lautrec
to Picosso 66sl LAMBERT $16.50.
Bonnard, La Fresnoye, Moillol Mor-
quet, Matisse, Modiglioni, Seurat,
Toulouse-Lautrec, Suzanne Valodon,
Vuillord, Broque, Chagoll, Delaunay,
Derain, Despiou, Dufy, Dunoyer de
Segonzac, Gonzalez, Juan Gris, Laur-
ens, Leger, Metzinger, Picasso, Villon.
For more information circle 147 on coupon
Leonardo Do Vinci: Giant of the Renais-
sance mp EBF 25min sd col $225
b&w $112.50. A biographical film.
JH.
For more informotion circle 148 on coupon
Painting Shadows mp EBF 1 1 min sd col
$100. An important addition to the
Eliot O'Haro art series, the film clear-
ly relates the physical laws of light to
the specific requirements of the ort
student. Besides demonstroting effec-
tive techniques for painting shadows
in water color, Mr. O'Haro helps the
student find his own way as an ac-
curate observer and interpreter of
nature. SH.
For more informotion circle 149 on coupon
Painting with Calligraphy mp EBF 1 2min
sd col $100. Shows how picture-writ-
ing developed into a coherent written
longuoge. Exomples of calligraphy
shown in Egyptian hieroglyphics, the
Mexican calender stone, the petro-
glyphs of cliff-dwelling American In-
dians, and the symbolic characters in
Oriental script. Shows use of callig-
raphy as o device for adding richness
and detail to a subject and for simple
adornment. Closing scenes show mod-
ern uses of calligraphy and paintings
by Burchfield, Dufy, Van Gogh, and
O'Haro using the technique. SH.
For more information circle 1 50 on coupon
Stained Glass Windows si LAMBERT 30
for $7.50. Some of the most beautiful
stained glass windows of the 12th to
the 1 6th centuries in French cathe-
drals and churches.
For more informotion circle 151 on coupon
The Keystone
Overhead Projector
is really a
MULTI-PURPOSE
Projector
usable for:
Standard (314" x 4") Lantern Slides.
Tachistoslides (4" x 7"). 2" or 2Vi" Slides.
Strip-Film. Micro-Slides.
It's a Real Daylight Projector — the lens system concen-
trates the light over a relatively small area, so that clear,
brilliant projection is attained.
Is is small and light — weighs less than 20 pounds.
Versatile and efficient.
Our Loral Representative Will Demonstrate l'f>on Request.
KEYSTONE VIEW COMPANY, Meadville, Pa.
Since 1892 Producers of Superior Visual Aids
II
You'll laugh until you cry as you see
"SO . . . THIS IS P.T.A.?
A hilarious filmstrip story featuring 32 of the world-famous
Bannister baby pictures, with captions by Marge Saylor, AV
co-ordinator in the Parma, Ohio, schools. (B&W, Single-
frame, Sale $5)
"A delightful filmstrip . . . it will be received enthusiastically wher-
ever it is shown" — Eva H. Grant, National Parent Teacher, The
PTA Magazine.
Sold exclusively by
PIX FILM SERVICE, Inc., Greenwich, Conn.
and our franchised dealers
Watch for our further releases
WE SHIP educational films on rental to all parts of the United States.
Satisfaction guaranteed by the only complete AV commercial library
in the U. S. A. — give us a trial at our risk.
FOR SOUND EFFECTS
ON LOCATION
USE iJTKci^^tctfUte
Wt>f« Iw fr*«
Save on transportation coitjj
do not tie up complex equip-
ment with thii extremely light-
weight portable, boHery-oper-
oled magnetic tope recorder.
Meets oil profejsionol stond-
ordi. Used by major film
studios with great success.
Kt l«t»fy pn«»» t« D^. ii^
lAMPLIFIER CORP. of AMERICA)
J98 Broadway • New Tork 13, N. Y.
"Of rare
charm and
visual
Interest
. . . most
likeable"
-N.Y. Timet
16mm Sound
Running time 80 Mm.
ROBERT FLAHERTY'S
ELEPHANT
BOY
ong Term Lease only $195
Teocherj 0\i\69 ovoi/ofa/e
200W. 57thSt.
EdScreen & AV Guide — September, 1957
BRANDON FILMS, lnc.[^?,T'y',M9
445
cmc
Af Columbia University
producers and distributors
of the finest educational
films:
• The Invader
• Challenge Series
• Proud Years
• To Your Health
write for catalog S.
CENTER FOR MASS COMMUNICATION
of Columbia University Press
1 125 Amsterdam Avenue, N. Y. 25
HEIDENKAMP
BIRD FILMS
Fnxlimr * Dtitflbuur IkitMn ReptM«iUU»
HEIDINKAMP ALBCRTSEN
NATURE PICTURES DISTRIBUTING CO.
SIS 61m Ardm Driv* 1105 Park Avmim
Plntbwth 8, Pa. N«w York 2S, N. Y.
ART COUNCIL AIDS
duces exceptional 2x2 Kodachrome
I slide series with written commentary.
FOREIGN POSTERS • PRIMITIVE ART
CHILDREN'S ART • DESIGN ELEMENTS
MODERN JEWELRY • HISTORIC TEXTILES
I JAPANESE MASKS, PRINTS, TOYS
Write for free illustrated 1957 catalog
I P. O. BOX 641. BEVERLY HILLS
CALIFORNIA
P/^owLiNG Pictures
Have You Seen These
Popular Films For
ELEMENTARY SCIENCE?
Animal Life at Low Tide
Aquarium Wonderland
Microscopic Wonders In Water
The Ladybird Story
Earthworms - Toad^
lltilr fn, Itrnrlnnf
1056 S. Robertson Blvd.
Los Angeles 35, Calif.
IT'S FREE
Sifrul fcir your free mpy <if
descrplivc literature on
the new ' ' Bobra t * ' roni -
hlnatlnn priijertor cart and
stand.
The Bob Durr Co.
Box 3065
South Bend 19, Ind.
sylvaniaIceramTcIBLUE tip
PROJECTION LAMPS . ..for all makes . . . all types . . . in all sizes
Use a Syhania Ceramic Blue Top
in your projector . . . your slides
and movies deserve the best!
JT SYLVAN 1 A
New Sylvania Ceramic Blue Tops are avail-
able in all standard sizes for any projector
... to fill your exact requirements for
clear, brilliant projection.
Blue Tops offer these superior qualities:
Brighter . . . Ceramic Blue Tops won't scratch,
chip or peel like ordinary painted tops . . .
machine-made filaments assure pictures bright
as life.
Cooler . . . Ceramic Blue Top is bonded to the
glass for improved heat dissipation . . . cooler
operation assures longer lamp life.
Longer Lotting . . . Exclusive Sylvania shock-
absorber construction protects filaments from
vibration damage.
Sylvania Electric Products, Inc.
1740 Broadway, New York 19, N. Y.
, fostost growing nam* in sightf
LIGHTING
RADIO
ELECTRONICS
TELEVISION
ATOMIC ENERGY
FEATURES
Great Commandment mp CATHEDRAL
feature. Based on Jesus' parable of
the Good Samaritan, stars John Beal
as Joel, Worren McCullum as Zadok,
Maurice Moscovich as the Scribe, also
Albert Dekker. The first picture pro-
duced by Dr. James K. Friedrich, now
president of Cathedral Films.
For more information circle 152 on coupon
New United World Feotures 2mp UWF
The Benny Goodman Story — I16min
col — starring Steve Allen and Donna
Reed; There's Always Tomorrow — ■
84m|n — starring Barbara Stanwyck,
Fred MacMurray, and Joan Bennett.
For more information circle 1 53 on coupon
GUIDANCE
Guidance Stories 6fs EBF col $36 ea $6.
Each story presents a guidance prob-
lem important at the age level of the
primary grades, showing attractive
youngsters in the principal roles: Shar-
ing with Others, Playing Fair, New
Friends — Good Friends, One Kind of
Bravery, Taking Core of Your Things,
Sticking to Your Job. PrI.
For more informotion circle 1 54 on coupon
Supervisory Problems in the Office: II
6fs MH col with 3 LP recordings $125.
Each filmstrp runs about 8 minutes.
Corrective Guidance Talk, Developing
Team Spirit, Easing o Disappointment,
Making Compliments Count, Over-
coming Resistance to New Methods,
Rating Employee Performance.
For more information circle 155 on coupon
HEALTH Cr SAFETY
Fire Safety is Your Problem mp YAF 10
min sd $50. Discusses common fire
hazards found in and around the home,
precautions for handling inflammable
materials, what to do when fire does
occur in the home. Int.
For more informotion circle 156 on coupon
Tommy Takes to Troffic fs EP 31 fr col
$3.25. Designed to instill in children
the importance of good walking habits,
the filmstrip follows Tommy from his
home to school, showing how he meets
various traffic situations. Suggests how
other children may learn their traffic
lessons. Pri.
For more information circle 157 on coupon
HOME ECONOMICS
Your Money's Worth in Shopping fs HFC
col loan. Illustrates ways to moke per-
sonal and family goals come true
through mastery of good shopping
techniques. Gives basic guides to plan-
ning purchases, preparing helpful
shopping lists, choosing best quality
for the purpose, deciding when and
where to shop, and how to pay for
purchases.
For more information circle 158 on coupon
LANGUAGE ARTS
Cello-Tok Hand Lettering and Type Al-
phabets. Plastic letters with adhesive
backing available in sheets. Single
sheets $1.25. List available.
For more informotion circle 159 on coupon
Children's Stories si MESTON'S 5 sets of
8 ea $2.50 per set. Billy and the Fly-
ing Packet at Yellowstone, Three
Dutch Champions, Mr. Elk Saves the
Zoo, Australian Runaway, Monkey
Shines at the Zoo. Pri.
For more information circle 160 on coupon
Fun on Wheels 4fs SVE col with two
records $27.50 separate filmstrips $6
separate record (2 narrations) $3.
Based on Rand McNolly Elf Book
Series: Johnny, The Fireman (57 fr);
Buddy, The Little Taxi (48); Choo-
Choo, The Little Switch Engine (43);
Our Auto Trip (36). Pri.
For more information circle 161 on coupon
Hans Christian Andersen Stories 6fs EBF
col $36 ea $6. Provide picture se-
quences so that children may tell the
stories in their own words: Hons Clod-
hopper, Tinder Box, Shepherdess and
the Chimneysweep, Swineherd, Thum-
belino. Little Mermaid. Pri.
For more information circle 162 on coupon
Monkey Who Would Be King mp EBF
I I min sd col $100 b&w $50. An
original fable using wild and domes-
tic animals, it recounts the tale of a
greedy monkey who mokes himself
king until he is trapped by o wily
fox. Pri.
For more informotion circle 163 on coupon
Mrs. and Mr. Peacock mp EBF lOmin
sd col $100 b&w $50. Reveals the
viewpoint of a child because it was
created by a child. A nine-year-old
girl wrote the story, drew the pictures.
446
EdScreen & AV Guide — September, 1957
Having Trouble With Uneven Floor?
THE MILLER
SELF-ADJUSTING
PROJECTOR TABLE
adjusts to the unevenness of the floor
L
$29.95 to $59.95
Either 30" or 40" High
Drop Cord For Dealer In Your Vicinity
Manufactured by
MILLER MANUFACTURING CO.
3310 EAST ROXBORO ROAD, N.E.
ATLANTA, GA.
DON'T WAIT - -
TO PROLONG
THE LIFE Of
YOUR
MOVIE FILM
VACUUMATE!
Coronet
National Film
Board of Canada
S. V. E.
McGraw-Hill
^ Young America
All siv« - - - at no extra co« to you
The Famoim
v4cyyni4Ti
FILM PROTECTIVE PROCESS
SOTER VAP O RATE
PROTECTS AGAINST Sctitche.. Finger-
mark!, Oil, Wittr ind Climatic Chanjci
ONE TREATMENT LASTS
THE LIFE OF THE FILM
Brittle Film Rejuvenated
Look for Vacuumatc on the Leader!
The Vacuumate Proce» Is Available to
You in Key Cities Throughout the U.S.
Write for Information Now
Vacuumate Corp., 446 W. 43rd St., N. Y.
lOOxXifyng Projector
-Enlorges Pictures,
Printing, b Objects!
-Full Color! Readable!
INEW ! Elertric Magna -Vue
lOptical Instrument projects &
kenlarges clippings, pictures,
■sltetciies, objects in full nat-
lural color, correctly & read-
_'able. I*roject on wall, screen
Tor table. M.\GNIF1ES 100
I AREAS. Enlarges any mate-
Irial up to 3%54-ln. to 32x40
I In. l^sed in hundreds of
I ichools. homes, businesses. Al-
Iso make signs, sketches easy
from any copy. Enameled
steel. 10x7%" high. Quality
2" focusing lens. Standard 110 volt current. Money
back guarantee. (2 for 19.50)
Pc^lnaid ■■■ ■ ■ ;.■ •. *i 5
JOHNSOK SMITH CO., Dept. 579, Detroit 7
ond narrated the film. It tells with
insight and humor the story of Mrs.
and Mr. Peacock, who live in the town
of Onion near a beautiful park called
Me-Oh-My. Pri.
For more information circle 164 on coupon
Walt Disney's Disneyland 5fs EBF col
$30 ea $6. Stories of each of the
five "lands" in Walt Disney's Magic
Kingdom ot Anaheim, California:
Fanfasyland, Frontierland, Tomorrow-
land, Adventurelond, and Moin Street
U.S.A. Pri.
For more information circle 165 on coupon
LANGUAGES
Fifty of the Most Precious Manuscripts
in the Bibliotheque Nationale 50sl
LAMBERT $12.50. From the second
century through the seventeenth.
For more information circle 166 on coupon
LIBRARY SCIENCE
Flonnelboord Book Spines Pocket TECHNI
— $2. Contains 16 book spines in
color for practice in arranging fiction,
biogrophy, and non-fiction.
For more information circle 167 on coupon
Library Science Flonnelboord Materials:
LSI Catalog Words and Numbers
Pocket $5 TECHNI — Visual for build-
ing title page, bibliographical entry,
author card, contents and index. 44
words and 30 numbers. Capitals in
contrasting color.
For more information circle 168 on coupon
MATHEMATICS
Money Lesson for Primary Grodes fs
VEC 22fr $3.50. Designed to teach
recognition of various coins and bills
by describing the pictures on the cur-
rency. Also asks addition questions
using coins. Pri.
For more informotion circle 169 on coupon
Transparent Mathematical Models. VIK-
ING. Constructed of plastic, unbreak-
able, physically stable, well fastened
together, woshoble. Coloring intro-
duced where it will contribute to
differentiation of parts. Suitable to
algebra, plane and solid geometry,
trigonometry, plane ond solid analytic
geometry, differential and integral cal-
culus. Listing available.
For more information circle 170 en coupon
MUSIC
Bambi rec DISNEYLAND 1-12" LP
Music from the original motion picture
sound track — 21 tunes in all. Walt
Disney Studio Orchestro.
For more informotion circle 171 on coupon
Brahms and His Music mp CORONET
14min sd col $125 b&w $68.75. The
classical music of Johannes Brahms is
used as a framework within which are
presented those who influenced the
composer, the places he lived, and im-
portant ideas of his life. JH.
For more informotion circle 172 on coupon
Complete Works of Anton Webern rec
COLUMBIA RECORDS 4-12" LP
$23.98. Operas 1-5, Opus 6, Operas
7-12 and 13-16, Opus 17 (I2-tone
music). Operas 18 and 19, Opus 20,
Operas 21-23, Opus 24, Operas 26-
For more information circle 173 on coupon
Dinu Lipotti: His Lost Recital rec ANGEL
1-12" LP $3.48. The farewell concert
of one of the world's great pianists,
recorded In 1950.
For more information circle 174 on coupon
Dumbo rec DISNEYLAND 1-12" LP
Music from the original motion pic-
ture sound track of the Walt Disney
production.
For more information circle 175 on coupon
mr. churchiit and mr. uexler »
are the essence of modesty.
they feel they must point out,
however, that their organization
received five awards**
at the I9i7
golden reel film festival.
of cbntcbitl^exUr film productions
• Village of Spain, golden reel award,
classroom films ,i.„_«—
. Human Heredity, stiver reel award, classroom
films (produced for E. C. Brown Trust)
• Exploring your Growth, silver reel award,
classroom films
• Disorders of the Heart Beat, silver reel
award, medical sciences (produced for
American Hean Association)
• Dynamics of the Tubercle, golden reel awud.
medical sciences ( productit>n assistance to
Universities of Chicago and Kansas;
sponsored by Chas. Pfiier and Co.)
' EdScreen & AV Guide — September, 1957
advertisement
447
COMPLETE SERVICES TO PRODUCERS OF IBmni
MOTION PICTURES, 35niin SLIDE FILMS AND SLIDES
Research and Script
Photography, Studio and
Location
Processing
Edge-numbered Work Prints
Sound Recording and
Rerecording
Editing and Matching
Titling and Animation
Release Printing
Magna-Striping
Slide Film Animation
Slide Duplicating
Vacuumating
Film Library
GEO. W. COLBURN LABORATORY INC.
164 NORTH WACKER DRIVE • CHICAGO 6
TELEPHONE DEARBORN 2-6286
SEND YOUR
SCRATCHED FILM TO
SPECIALISTS
in the Science of
FILM
REJUVENATION.
For All 16 And
35 mm Films
The RAPIDWELD PROCESS REMOVES:
• SCRATCHES • ABRASIONS • DIRT
• OIL STAINS
• CURES BRITTLENESS • REPAIRS DAMAGES
Settd For free Brochure,
"FACTS ON FILM CARE"
rapid
FILM TECHNIQUE
37-02C27tli St., Long Island Cityl.NX
Founded 1940
FARM FATHERS -
SERIES ONE
Beautiful natural color fllmstrip stories for primary
reading and social studies, showing simply what
people do on farms and how Ihey serve us.
My Dad is a Truck Farmer
My Dad is a Dairy Farmer
My Dad is a Fruit Farmer
My Dad is a Cotton Farmer
My Dad is a Wheat Farmer
A<m^
FILMSLIDE SERVICE
1505 Fairmount «ie . tl Cetnto 8, Call!
for aids to
BETTER, FASTER
I READING
AUDIO VISUAL RESEARCH
Dept. U79 531 S. Plymouth Ct. Chicago 5
Frankie and Johnny rec M-G-M 1-12"
LP 55min. Based on the famous folk
tale and prepared especially by Robert
Cobert for presentation on long play-
ing records. Original music and lyrics.
Two acts.
For more information circle 176 on coupon
Le Devin du Villoge (The Village Sooth-
soyer) rec ANGEL 1-12" LP $3.48.
One Act Opera by Jean-Jocques Rous-
seau. Cost from the Paris Opera and
Orchestre de Chambre Louis de Fro-
ment.
For more informotion circle 177 on coupon
Lisxt and His Music mp CORONET 14
min sd col $125 b&w $68.75. The
"prince of pianists," a great teacher,
0 champion of Romanticism — all these
characterize Franz Liszt, whose life
and music are presented amid the Eu-
ropean capitals where he composed and
performed. JH.
For more informotion circle 178 on coupon
Meet the Instruments of the Symphony
Orchestra 2fs BOWMAR col with
4-10" 78 r.p.m. records $19.75. Each
instrument is shown at close range
being played, then in a group; instru-
ments in the some family ore compared
as to size; representative selections
played. Meet the Instruments: Strings
and Woodwinds & Meet the Instru-
ments: Brass & Percussion.
For more information circle 179 on coupon
Music From Walt Disney's True Life Ad-
ventures rec DISNEYLAND 1-12" LP
Composed by Paul J. Smith, music
from Beaver Valley, Bear Country,
Nature's Half Acre, Olympic Elk.
For more information circle 180 on coupon
Music of India, Album 2 rec ANGEL
1-12" LP $3.48. Three Classical
Ragas ployed by Ravi Shonkar on the
Sitor accompanied by Chatur Lai, Ta-
bic (drums) .
For more informotion circle 181 on coupon
Silk Stockings rec M-G-M LP recording.
Recorded from the sound track of the
Cinemascope and Metrocolor produc-
tion featuring Fred Astaire.
For more information circle 182 on coupon
The Unicorn, The Gorgon, and the Man-
ticore rec ANGEL 1-12" LP $3.48.
Menotti's madrigal opera. Thomas
Schippers, conductor.
For more information circle 183 on coupon
RELIGIOUS EDUCATION
Basic Training for Altar Boys at Parochi-
al, Community, or Conventional Low
Moss fs SVE sd col $12.50. An in-
troduction reminds the oltar boy
trainee of the supreme importance of
the Holy Sacrifice of the Mass. Teach-
es the Latin responses simultaneously
with the proper actions and positions
relative to the Mass. Int.
For more information circle 184 on coupon
Boys and Girls of the Bible 4fs CHURCH-
CRAFT sd col $25. Individual strip
and record $7. David, The Shepherd;
Samuel, the Helper; The Little Girl
Who Shared (Maid of Israel and Noa-
mon); Miriam, The Big Sister. Pri.
For more information circle 185 on coupon
Christian Missions in Japan 3fs SVE with
records $25 or $9 eo; with scripts
$16.50 or $6 eo; records separately
$3.50 ea. Col. Monachon and Koji
(48 frames) depicts everyday lives of
Christian children in Jopan, Tommy
and Yoshi (49 fr) is the story of the
nine-year-old son of ari American
missionary and his new friend in
Japan, Close-Up of Japan (48 fr)
shows how Horuo, a senior at the uni-
versity, decides on his life work. Pri-
SH.
For more information circle 186 on coupon
Christmas Illuminations si LAMBERT 30
for $7.50 Illustrations of the Nativity
story from medieval illuminated man-
uscripts of the Bibliotheque Nationale.
For more informotion circle 187 on coupon
Early Childhood of Jesus 4fs CHURCH-
CRAFT sd col $25 Individual strip and
record $7. Mary's Glad Song, The An-
gel's Good News, Simeon's "Thonk-
You" Song, The Wise Men's Love
Gifts. Pri.
For more information circle 188 on coupon
Give Us This Day rec M-G-M LP re-
cording. Songs of inspiration sung by
Joni James.
For more information circle 189 on coupon
INDEX
TO PRIMARY SOURCES
ANGEL Records, 38 W. 48th St., New York
City.
ANSCO, Binghamton, N. Y.
AUDIO DEVICES Inc., 444 Madison Ave., New
York City.
AUDIO-MASTER Corp., 17 E. 45th St., New
York City.
BAUMHAUER, A. H., & Associates, Box 32,
Sappington Station, St. Louis 23.
BELL & HOWELL, 7100 McCormick Rd., Chi-
cago 45.
BESELER, Charles, Company, 219 S. 18 St.,
East Orange, N. J.
BESTILE Mfg. Co., Ontario, Calif.
BOGEN, Davis, Co. Inc., Paramus, N. J.
BOHM, H. A., & Co., Chicago.
BOWMAR, Stanley, Co. Inc., 12 Cleveland
St., Valhalla, N. Y.
CATHEDRAL Films Inc., 140 N. Hollywood
Way, Burbonk, Calif.
CELLO-TAK Lettering Corp., 131 W. 45 St.,
New York 36.
CHURCH-CRAFT Pictures, 3312 Lindell Blvd.,
St. Louis 3.
COFFEY, Jack C, 710 1 7th St., North Chicago,
in.
COLBURN, Geo. W., Laboratory Inc., 164
North Wacker Drive, Chicago 6.
COLUMBIA RECORDS, 799 Seventh Ave.,
New York City.
CORONET Films, 65 E. South Water St., Chi-
cago 1 .
DISNEYLAND Records, 2400 W. Alomeda
Ave., Burbonk, Calif.
DISTRIBUTOR'S GROUP Inc., 203 14th St.,
N.W., Atlanta 13.
DU KANE Corp., St. Charles, III.
EBF: Encyclopaedia Britonnico Films, Wil-
mette, III.
448
EdScreen & AV Guide — September, 1957
EK: Eastman Kodak Co., Rochester 4, N. Y.
ELGEET Optical Co. Inc., 838 Smitti St., Roch-
ester, N. Y.
EP: Educationol Productions Inc., Industrial
Branch, Box 625, Hillside, N. J.
ERS: Educational Record Sales, H6 Reade
St., New York 13.
FLORMAN (r BABB, 68 W. 45 St., New York
36.
GENERAL PHOTOGRAPHIC Supply Co. 136
Charles St., Boston 14.
GRAFLEX Inc., 154 Clarissa St., Rochester,
HANIMEX Inc., 770 I I th Ave., New York
HARWALO Co. Inc., 1216 Chicago Ave., Evon-
ston. III.
HFC: Household Finance Corp., Money Man-
agement Institute, Prudential Plaza Chi-
cago 1 .
IMPCO Inc., 1050 Boulevard, New Miltord
N. J.
JAM Handy Organization, 2821 E. Grand
Blvd., Detroit 11.
LAMBERT Foundation, Box 352, Gcmbier
Ohio.
LIFE Filmstrips, 9 Rockefeller Plaza New
York 20.
LTA: Language Training Aids, 12101 Valley-
wood Drive, Silver Spring, Md.
MESTON'S Travels Inc., 3801 N. Piedras,
El Paso, Texas.
M-G-M Records, 701 Seventh Ave., New
York 19.
MH: McGraw-Hill Book Co., Text-Film Dept
330 W. 42 St., New Yort 36.
PENTRON Corp., 777 S. Tripp Ave., Chicogo
RCA-VICTOR Division, Camden, N. J.
SVE: Society for Visual Education, Inc., 1345
Diversey Pkwy, Chicago 14.
TECHNI-Craft, Box 1534, Petersburg Va.
TIME-SAVING Specialties, 2816 DuPont Ave.,
S., Minneapolis.
UWF: United World Films Inc., 1445 Park
Ave., New York 29.
VEC: Visual Educotion Consultants Inc., 2066
Helena St., Madison 4, Wis.
VIEWLEX Inc., 35-01 Queens Blvd., Long
Island City, N. Y.
VIKING Importers, 113 S. Edgemont St., Los
Angeles 4,
YAF: Young America Films Inc., 18 E. 41
St., New York 17.
ROBERT A. MITCHELL S
MANUAL OF
PRACTICAL PROJECTION
450 PAGES IN HANDY 5V2"x8V2" SIZE
• This Manual comprises the BEST of the
Robert A. Mitchell articles on practical motion
picture projection that have oppeored in "In-
ternational Projectionist," revised and brought
up to date. A recognized authority on every
aspect of motion picture projection, the author
presents his material in easily understood
language — not too technical, yet technically
accurate.
• Handsomely bound and cross-indexed for
eosy reference, ROBERT MITCHELL'S MANUAL
OF PRACTICAL PROJECTION is the most com-
plete and practical handbook for projectionists
ever compiled.
^OaUO /"''■ ^<^Py% postage prepaid
INTERNATIONAL PROJECTIONIST
PUB. CO., INC.
19 West 44 St. • New York 36, N. Y.
Stik*a«lef-ter
The new professional
lettering
technique
Write for
literature
and samples
Stik-a-letter Co.
RT. 2 - BOX 286, ESCONDIDO. CALIF.
CONTEMPORARY FILMS
presents
>i THE LONDON OF
WILLIAM HOGARTH
The human comedy graphically
'""so Ml* ^ illustrated in beautiful steel en-
Bent IIO.O* gravings capturing the mood of
Sale (For Ltfe I8th Century London. Hogarth
"'nso." •>"' ""■ s'rcets. the theater, a fair
caUiloo ! satire.
Contemporary Films, Inc., 13 East 37th Street
Dcpt. ES, New York 16, N. Y. • MU 4-0204
Advertisement
HELPFUL BOOKS
THE A-V BIBLIOGRAPHY. By F.
DeQn McClusky. 230 pp. Wm. C.
Brown Com pony. Publishers. 215
West Ninth St., Dubuque, Iowa.
$3.75.
AUDIO-VISUAL METHODS IN
TEACHING: REVISED AND EN-
LARGED. By Edgar Dole. 544 pp.
Illustrated; and with 49 full-color
plates. The Dryden Press, 1 1 0 West
57th St., New York 19, N. Y. 1954.
$6.25.
THE AUDIO-VISUAL EQUIPMENT
MANUAL. By James D. Finn. Pub-
lished under the general editorship of
Edgar Dole. 384 pp. 1500 illustra-
tions. The Dryden Press, 1 1 0 West
57th St., New York 19, N. Y. 1957.
$9.50.
AUDIO-VISUAL MATERIALS: THEIR
NATURE AND USE. Revised Edition.
By Walter Arno Wittich ond Charles
F. Schuller. 570 pp. 249 lllustrotions,
14 Color Plotes. Harper & Brothers,
49 E. 33rd St., New York 16, N.Y.
1957. $6.50.
MANUAL OF AUDIO-VISUAL TECH-
NIQUES. By Robert de Kieffer ond
Lee Cochran. 220 poges. 1955. Pren-
tice-Holl, Inc., Englewood Cliffs, New
Jersey, $3.75.
STANDARDS OF PHOTOPLAY AP-
PRECIATION. A Course of Study in
Photoplay Appreciation, Including a
Photoplay Approach to Shakespeare.
By William Lewin ond Alexander
Froxier. Illustroted. Educational &
Recreational Guides, Inc., 10 Broinerd
Rood, Summit, New Jersey. $4.75.
TAPE RECORDERS AND TAPE RE-
CORDING. By Horold D. Weiler. 192
pp. Radio Magazines, Inc., P. O. Box
629, Key ES, Mineolo, N. Y. 1956.
$2.95 or $3.95 (hard cover). Writ-
ten for the amateur and semi-profes-
sional tope recordist, the book gives
special emphasis to the use of tope
recording in education.
AUDIO-VISUAL TEACHING TECH-
NIQUES. By F. Dean McClusky. 139
pp. Illustrated. Wm. C. Brown Com-
pany, Publishers. 2 1 5 West Ninth St.,
Dubuque, Iowa. $1.75.
AUDIO-VISUAL AIDS TO INSTRUC-
TION. By Horry C. McKown and Al-
vin B. Roberts. 608 pp. McGraw-Hill
Book Company, 330 West 42nd St.,
New York 36. Second Edition. $5.50.
EDUCATIONAL FILM GUIDE: A list-
ing of 18,000 16mm films (many
hundreds on Free Loon) in one bound
volume (over 1,000 pages) and 4
annual supplements thru Spring 1957.
A 1954-58 bound cumulotion revised,
ready in Foil 1958. Subscribers to
this most complete 16mm film service
available will be billed only $15 ($1
more for foreign ) . Order today from
Dept. LP-AVG, The H. W. Wilson
Company, 960 University Ave., NYC
52. Write for free Folder . . .
EDUCATORS GUIDE TO FREE FILMS.
Compiled ond Edited by Mary Foley
Horkheimer ond John W. Differ. Edu-
cotionol Consultant, John Guy Fowlkes.
17th Annuol Edition, 1957. Educa-
tors Progress Service, Dept. AVG,
Randolph, Wis. $7.00.
EDUCATORS GUIDE TO FREE SLIDE-
FILMS. Compiled and Edited by Mary
Foley Horkheimer and John W. Differ.
Ninth Annuol Edition, 1957. Educa-
tors Progress Service, Dept. AVG,
Randolph, Wis. $5.00.
EDUCATORS GUIDE TO FREE TAPES,
SCRIPTS, AND TRANSCRIPTIONS.
Compiled and Edited by Walter A.
Wittich, Ph.D., and Gertie Hanson
Hoisted, M.A. Third Annual Edition,
1957. Educators Progress Service,
Dept. AVG, Randolph, Wis. $5.75.
FILMSTRIP GUIDE: A listing of well
over 9,000 35mm Filmstrips (many
on Free Loon) in one bound volume
and 3 annual supplements through
1957. Only $8.50 for all 4 books
($1 more for foreign). Order today
from Dept LP-AVG, The H. W. Wil-
son Co., 960 University Ave., NYC
52.
Write for free Folder . . .
EdScreen & AV Guide — September, 1957
449
Local AV Dealers
ADVERTISED IN THIS ISSUE
Florida Dealers
GORDON S. COOK
P. O. Box 2306, Ft. Lauderdale, Fla.
Illinois Dealers
AMERICAN FILM REGISTRY
24 East 8th Street, Chicago 5, III.
Missouri Dealers
HOOVER BROTHERS, INC.
1020 Oak St., Kansas City 6, Mo.
New Jersey Dealers
L. KALTMAN & SON, INC.
287 Woshlngton Street, Newark, N. J.
Ohio Dealers
COUSINO VISUAL ED. SERVICE
2107 Ashland Ave., Toledo 2, Ohio
M. H. MARTIN COMPANY
1118 Lincoln Way E., Mossillon, Ohio
For information about Directory rates,
write EdSCREEN & AVGUIDE, 2000
Lincoln Park West, Chicago 14, lit.
BOOKLET REQUEST
Send me booklets offered by the
following advertisers in this Sept.
Issue.
Nome-
Street-
City Cr Stote-
Following is o list of the odvertis-^rs in this
issue and the product^ advertised. If you
wish free booklets and other information
about these products, use the coupon below.
( 1 ) Albertsen Distributing Co. — bird films,
page 446
( 2 ) Allied Radio — everything in electronics,
page 438
( 3 ) Allyn & Bacon, Inc., — recordrngs in
English literature, poge 438
( 4 ) American Bible Society — free loan re-
ligious films, page 434
( 5 ) Art Council Aids — produce Kodachrome
2x2 slides, page 446
< 6 ) Audio Devices, Inc., — oudiotapc reel,
page 437
( 7) Audio-Master Corp., — record ard tran*
scription ployers, page 438
( S ) Audio-Visual Reseorch — reading ac<
celerotor, page 448
( 9 ) Australion News & Info. Bureou — edu-
cational filmstrips, poge 432
(10) Bell & Howetl Co. — Filmosound "Spe-
cialist" Sound Projector, page 407
(11) Bob Durr Co., the — projector cart,
page 446
(12) Brandon Films, Inc. — film "Elephant
Boy," page 445
<13) Brice, Arthur T. — Phase films, poge
431
(14) Camera Equipment Co., Inc. — photo-
graphic tools and techniques, page 431
(15) Comera Mort, Inc., — audio -visual
equipment, poge 443
(16) Center for Mass Communication — edu-
cQtionol films, page 446
(17) Churchill-Wexler Film Productions —
oword-winning classroom films, page 447
(18) Colburn Laborotory, Inc., Geo. W. —
services to producers of motion pictures,
«lide films and slides, page 448
(19) Compco Corp. — professionol reels and
cans, page 436
(20) Concordia Films — "The Unfinished
Task," religious film, poge 435
(21 ) Contemporary Films, Inc. — film, "The
London of William Hogarth," page 449
(22) Cousino, Inc. — Audio Vendor, page 434
(23) Cousino, Inc. — tape splicer, page 439
(24) Doge — closed circuit equipment, page
438
(25) Da-Lite Screen Co. — projection screens,
page 410
(26) Dowling Pictures, Pot — new color film
releases page 446
(27) DuKone — discussional control Record -
moster, page 434
(28) Eastman Kodak Co. — Pageant projec-
tors, page 415
(29) Educational & Recreotionol Guides, Inc.
— photoploy filmstrips, page 402
(30) Educational Productions, Inc. — Safety
filmstrips, page 440
(31 ) Experiences Anonymes, Mu<ic of the
Middle Ages, recordings, page 406
( 32 ) Fiberbiit Cose Co. — film shipping
coses, page 436
(33) Film Associates of California — Animal
Hobitots film, page ___
(34) Flormon & Bobb, Inc. — film repoir and
splicing block, splicing tope, page 41 1
(35) Fccus Films Co. — French language film,
poge 444
(36) Forse Manufacturing Co. — darkening
shades, page 432
(37) Gruber Products, — Wheelit folding ond
non-folding carts, page 429
(38) Heidenkamp Nature Pictures — bird films,
page 446
(39) Hunter Douglas Aluminum Corp. — AV
blinds, page 405
(40) International Film Bureou Inc., — Foster
Rewind, page 414
(41) International Projectionist Pub. Co., Inc.
— monuol of practical projection, page
449
142) Jam Handy Corp. — guidonce filmstrips,
page 443
< 43 ) Johnson & Johnson — educational ord
first oid film", page 430
(44) Johnson Smith — magnifying projector,
poge 447
(45) Keystone View Co. — overhead projec-
tor, page 445
( 46 ) Levolor Lorentzen, Inc. — AV blinds,
page 409
(47) Lewis Film Service — school sport films,
page 432
( 48 ) Long Filmslide Service — f ilmstrip,
"Form Fathers," page 448
(49) Luther O. Draper Shade Co. — Pokfold
room darkening shades, poge 442
< 50) Magnetic Recorder Cr Reproducer Corp.
— sound trocks, page 438
4 51) Mai's Recording Service — stereophonic
Cr monaural tapes, page 438
( 52 ) Manhattan Color Laboratory — color
f ilmstrip service, page 440
( 53 ) Methodist Publishing House — religious
films, page 435
(54) Miller — self-adjusting projector table,
page 447
155) Northern Films — preview prints of
Alosko, page 444
( 56 ) Peerless Film Processing Corp. — film
processing, page 412
( 57) Pentron — Hi-Fi tape recorders, page
413
( 58 ) Pix Film Service, Inc. — "So This Is
PTA?" filmstrip, poge 445
159) Plastic Products, Inc. — Luxout Dra-
peries, page 428
160) Portafilms — "Autumn Pastorale," page
432
161) Rodio-Mat Slide Co. — slide mots, page
444
(62) Rapid Film Technique — film rejuvena-
tion, page 448
(63) Society for Visual Education, Inc. —
filmstrips tape recorder, record ployer,
page 417
(64) Spindler & Sauppe — automatic projec-
tors, page 444
(65) Stick-o-Letter Co. — professional letter-
ing technique, page 449
( 66 ) Vacuumote Corp. — film protective
process, page 447
( 67 1 Victor Animotogroph Corp. — 16 mm
projectors, bock cover
( 68 1 Visuol Education Consultants, — film-
strips, page 440
1 69 ) Visual Sciences — science filmstrips,
page 440
(70) V-M Corporation — Tope-O-Motic Re-
corder, page 439
(71 ) Yole University Film Service — "The
Pogeant of America" filmstrips, page
441
( 72 ) Zodioc Recording Co. — Foreign Lan-
guage recordings, page 430
SERVICE
COUPON
To
EdSCREEN
& AVGUIDE, 2000
Linco
In Pork West,
Chicogo 14, III. 1
1 am Interested in receiving
more informot
on on the
items 1 h
ove indicated
by enc
ircling the
code
numbers correspondi
ng w
th listings
of new AV mote- |
riols and eq
uipment in
your
Sept
1957 issue:
101
102
103
104
105
106
107
108
109
110
111
112
113
114
115
116
117
118
119
120
121
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128
129
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184
1S5
186
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192
193
194
195
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Nome
Orgon
Addre
xotion or
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450
EdScreen & AV Guide — September, 1957
TRADE DIRECTORY FOR THE AUDIO -VISUAL FIELD
KEY: (P) — producers, importers. (M) — manufacturers. IDI— deolers, film rental libraries, projection services. Where o primary
source olso offers direct rental services, the double symbol (PDI appears.
FILMS
Association Films, Inc. <PDI
Headquarters:
347 Modison Ave., N. Y. 17, N. Y
Regionol Librorles:
Brood of Elm, Ridgefield, N. ).
561 Hillgrove Ave., La Grange, III.
799 Stevenson St., San Francisco, Col.
1108 Jackson St., Dallas 2. Tex.
Bailey Films, Inc. 'PD)
6509 De Longpre Ave., Hollywood 28, Col.
Brandon Films <■>>
200 W. 57th St., New York, N. Y.
Bray Studios, Inc. '">'
729 Seventh Ave., Hew York 19, N. Y.
Contemporary Films, inc. (PDl
1 3 E. 37th St., New York 16, N. Y.
Coronet Instructional Films ^P)
Coronet BIdg., Chicogo 1, 111.
Dowling — Pat Dowling Pictures (PD)
1056 S. Robertson Blvd., Los Angeles 35, Col.
Family Films
5S23 Santa Monica Blvd., Hollywood 38, Col.
Heidenkomp Nature Pictures I PDl
538 Glen Arden Dr., Pittsburgh 8, Pa.
ID)
Ideol Pictures, Inc.
Home Office:
58 E. South Water St., Chicogo 1, III.
Branch Exchanges:
2161 Shattuck Ave., Berkeley 4, Cal.
4336 W. Sunset Blvd., Los Angeles 29, Col.
714 - 18th Street, Denver 2, Colo.
1331 N. Miami, Miami 32, Flo.
52 Auburn Ave., N.E., Atlonta 3, Go.
58 E. South Water St., Chicago 1, III.
1108 High St., Des Moines, lo.
422 W. Liberty St., Louisville 2, Ky.
1608 St. Charles Ave., New Orleans 13, La.
102 W. 25th St., Baltimore 18, Md.
40 Melrose St., Boston 16, Mass.
13400 W. McNichols, Detroit 35, Mich.
1915 Chicago Ave., Minneapolis 4, Minn.
1402 Locust St., Kansas City 6, Mo.
3743 Gravois, St. Louis 1 6, Mo.
1558 Moin St., Buffalo 9, N. Y.
233-9 W. 42nd St., New York 36, N. Y.
137 Park Ave., W., Mansfield, Ohio
214 Third Ave., Pittsburgh 22, Pa.
1239 SW 14th Ave., Portland 5, Ore.
18 So. Third St., Memphis 3, Tenn.
1205 Commerce St., Delias, Tex.
54 Orpheum Ave., Salt Lake City, Utah
219 E. Moin St., Richmond 19, Vo.
1370 S. Beretonio St., Honolulu, T.H.
International Film Bureau (PDl
57 E. Jockson Blvd. Chicago 4, III.
Knowledge Builders (Classroom Films) (PD)
Visual Education Center BIdg.,
Floral Pork, N. Y.
For informotion about Trade Directory
advertising r6te$, write EDUCA-
TIONAL SCREEN & AUDIO-VISUAL
GUIDE, 2000 Lincoln Pork West BIdg.,
Chicago 14, III.
Methodist Publishing House ID>
Headquarters:
810 Broodwoy, Noshville 2, Tennessee
Branch Exchanges:
72 Broad Street, N. W., Atlonta 3, Georgia
516 N. Charles Street, Baltimore 3, Morylond
577 Boylston St., Boston 16, Massachusetts
740 Rush Street, Chicago 11, Illinois
420 Plum Street, Cincinnati 2, Ohio
1910 Moin Street, Dallos 1, Texas
28 East Elizabeth Street, Detroit 1, Michigon
1021 McGee Street, Kansas City 6, Missouri
5244 Santo Monica Blvd., Los Angeles 1 2
810 Broadway, Nashville 2, Tennessee
1 50 Fifth Avenue, New York 1 1 , New York
642 Smithfield St., Pittsburgh 30, Penno.
521 S. W. 11th Avenue, Portland 5, Oregon
Fifth and Groce Sts., Richmond 16, Virginia
85 McAllister St., San Froncisco 2, Colifornia
Portafilms (PDl
Orchard Lake, Mich.
United World Films, Inc. <PDI
1445 Pork Ave., New York 29, N. Y.
542 S. Dearborn St., Chicago 5, III.
6610 Melrose Ave., Los Angeles 38, Col.
287 Techwood Dr., NW, Atlanta, Go.
2227 Bryan St., Dollos, Tex.
5023 N. E. Sandy Blvd., Portland 13, Ore.
1311 N. E. Boyshore Dr., Miami, Fla.
LABORATORY SERVICES
Geo, W. Colburn, Inc.
164 N. Wacker Drive, Chicago 6, HI.
Peerless Film Processing Corp.
1 65 W. 46th St., New York 36, N.Y.
Rapid Film Technique
37-02 27th St., Long islond City 1, N.Y.
RECORDS
MOTION PICTURE PRO|ECT0RS O SUPPLIES
Ampro Corporation (Ml
2835 N. Western Ave., Chicago 18, III.
Bell & Howell Co. (Ml
7117 McCormick Rood, Chicago 45, III.
Compco Corporation (Ml
2251 St. Paul Ave., Chicago 47, III.
Eastman Kodak Company <**)
Rochester 4, New York
RCA-Victor '**>
Radio Corp. of America, Camden, N. ].
Victor Animatogroph Corp. <»*»
Davenport, Iowa
SCREENS
Radiant Manufacturing Co.
1204 So. Tolmon Ave., Chkiooo 8, 111.
PROJECTOR TABLES
The Wiethoff Company, Inc.
1824 First St., San Fernando. Calif.
PRODUCTION EQUIPMENT
(MD)
Camera Equipment Co. . ,- ki v
315 W. 43rd St., New York 36, N. Y.
Flormon O Babb ^^ ,, ,<: w v '**'*'
68 W. 45th St., New York 36, N. Y.
S.O.S. Cinema Supply Corp. ^ '**"'
602 W. 52nd St., New York 19, N.Y.
6331 Hollywood Blvd., Hollywood 28, Col.
E(dScreen & AV Cui(de — September, 1957
Children's Reading Service
1078 St. John's Ploce, Brooklyn 13, N.Y.
Enrichment Materials Inc. (PD)
246 Fifth Ave., New York 1, N. Y.
Folkwoys Records & Service Corp.
i 1 7 West 46th St., New York, N. Y.
RECORDERS — PLAYERS
Ampro Corporation (M)
2835 N. Western Ave., Chicago 18, III.
DuKone Corporation
St. Charles, Illinois
(M>
SOUND SYSTEMS
DuKane Corporation
St. Charles, Illinois
(M)
FILMSTRIPS
Children's Reading Service
1078 St. John's Place, Brooklyn 13, N.Y.
DuKone Corporation
St. Charles, Illinois
(PD)
(PD)
(PD)
Enrichment Materials Inc.
246 Fifth Ave., New York 1, N.Y.
Society for Visual Education
1345 Diversey Parkway, Chicago 14
Teaching Aids Service, Inc. (FD)
Lowell Ave. & Cherry Lone, Florol Pork, N.Y.
31 Union Square West, New York 3
Visual Sciences (PD)
599E — Suffern, N. Y.
SLIDES
Key: Kodachrome 2^ x 2. iV* x 4V4 or larger
Hamilton Color Slides
(producer of 35mm and stereo duplicotes)
127 N. Second St., Hamilton, Ohio
Keystone View Co. (PD-4)
Meodville, Po.
Radio-Mot Slide Co., Inc. ^ (P-2. 4)
22 Ookridge Blvd., Doytono Beach, Flo.
FILMSTRIP, SLIDE & OPAQUE PROJECTORS
Society for Visual Education (M)
1345 Diversey Parkway, Chicogo 14, 111.
Viowlex, Incorporated , , ^ ,.„ Jt?
35-01 Queens Blvd., Long Island City, N. Y.
SOUND SLIDE PROIECTORS
DuKane Corporation
St. Chorles, Illinois
(M)
CLASSIFIED
NEEDED: Back copies of this magazine.
Please write — postage will be forwarded.
Joseph Calhoon, 2342 E. 126th St.,
Compton, Colif.
NEW CONDENSED SLIDE CATALOGUE
Covering 48 States and 100 Foreign
Countries. Send $1.00 for catalogue and
4 slides of MARDI GRAS or GRAND
CANYON. Meston's Travels, Inc., 3801
N. Pledras, El Paso, Texas.
451
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When Johnny flips the switch
VICTOR GUARDOMATIC SAFETY FILM TRIPS
go into action
With Victor's exclusive Guardomatic Safety Film Trips always on the job,
your films are completely safe. Valuable films are safeguarded so your
film budget can go toward building a finer film library, rather than
buying replacement film. This Victor feature increases projector usage
because it builds teacher and student operator confidence.
Check ALL these advantages of Victor 16mm Projectors:
1. Easy 1-2-3 threading and operation
2. Hi-Lite optical system for maximum screen brilliance
3. Sapphire-tipped shuttle for longer service
4. Lubrimatic Oil System with one-spot filling
5. Still picture, reverse, power rewind, and many others
Send for detailed literature today!
DIVISION OF THE KALAJ^^ COMP/<U\ INC.
PLAINVILLE, CONN., U. S. A.
Quality Motion Picture Equipment Since 1910
MASNASCOPE V200
Enlarges microscope
specimens, projects
them on screen or
tabletop.
ffl
MOBILE PROJECTOR
=1 STAND
Leave projector set up,
always ready. Right
-^ classroom height.
SILENT 16
2000' reel capacity.
Rheostat speed
control. Remote
control for forward-
reverse.
liOO ARC PROJECTOR
Meets the needs for
professional showings
for large audiences.
Portable, and UL
approved.
D U C A T I 0 N A L
AUDIO-VISUAL GUIDE
October, 1957
BRETT HAU A/I
£m 118 TSsy ^
USOE TRAINING FILMS
READING BY PROJECTION
SLIDES FOR BIOLOGY EXAMS
INTERNATIONAL TAPE EXCHANGE
CLOSED-CIRCUIT ROUNDUP
Scene from the film "The Strange Case Of the Cosmic Rays" -a Bell Telephone prod
uction.
4
New and better teaching tool from Bell & Howell
Famous "Specialist" multi-purpose projector now 750W'
Today's brighter classrooms and larger lecture halls call for equipment to
match. Bell & Howell's brilliant new "750 Specialist" meets this need . . .
and exceeds it! Every feature is made for modern teaching.
• Throws more light than any other
750-watt multi-purpose projector
... a full 950 lumens.
• Has rugged die-cast aluminum
housing. Unit weighs only 9V4
lbs. without case.
• Filmstrip moves on ceramic
tracks . . . nothing touches picture
area.
• Metal instruction plate perma-
nently mounted on projector is
always handy, never gets lost.
• Projects single and double frame
filmstrips or 2x2 slides . . . easily
converts for automatic slide pro-
jection.
• Big 5" fan assures efficient, full-
time cooling.
• New design "smooth-focus" lens
gives razor-sharp pictures.
• Costs only S129.50 with "air-flow"
case and slide changer. 500-watt
"Specialist" multi-purpose pro-
jector, $89.50.
Available through Bell & Howell Audio-Visual Dealers
Free booklet! Write Bell & Howell, 7117 McCormick Rd., Chicago 45, 111.
Automatic electric slide changer also avail
able. Permits push-button operation frorr
teacher's desk . . . automatically refiles
slides in correct sequence ready for nexl
showing. Ask for a demonstration.
>Bell & Howell
FiNFR PRnnur.TSi through imagination
454
EdScreen & AV Guide — October, 1957
WHICH full closure blind is
best for your Audio-Visual Room?
'
_J
a
- W
^ '■..'.
Where optimum darkness is required your Audio-
Visual room should be equipped with the Levolor
A.V. Blind identified here as No. 1. This Venetian
blind has light shields and fascia (or light seal) .
Where normal darkness will suffice for projection
purposes, the Levolor A.V. Blind identified as
No. 2 is recommended. Closure is the same as
No. 1 but a light seal is used at the head and there
are no light shields.
Be sure to specify
>■■■■
1
a
1
i
— 1
■^
— .
a
A
u
h= - — — •^■.-. — n
o
Should you purchase blind No. 2 you can at any
time add the light shields.
* * *
Full details and specifications will be sent on
request. Write to Audio-Visual Department,
LEVOLOR LORENTZEN, INC., 720 Monroe
Street, Hoboken, New Jersey.
The Scientifically Developed Audio-Visual Blind
COPYRIGHT: LEVOLOR LORENTZEN. INC.
EdScreen & AV Guide — October, 1957
455
Breaks through
LEARNING barriers
. . . speeds understanding
You'll be amazed at how much fast-
er .. . how much more thoroughly
. . . your students can absorb new
information when you enlarge
your teaching scope with this
Bausch & Lomb Balopticon® Pro-
jector. So versatile that your imagi-
nation sets its only limits! With this
one instrument you can project big,
brilliant, sharply detailed images of:
• SLIDES — student-made or com-
mercial.
• OPAQUE OBJECTS— drawings,
photographs, pages of books or
magazines, science specimens,
maps, students' schoolwork, etc.
• FILM — commercial film strips or
individual frames (Film projec-
tion attachment optional ) .
Help your students learn better by
helping them see and understand
better with a Bausch & Lomb Bal-
opticon Projector.
BAUSCH & LOMB OPTICAL CO.
80122 St. Paul St., Rochester 2, N. Y.
PI Yes, I'd like an obligation-free demonstra-
tion of B&L Balopticon Projectors.
1^ Please send me Balopticon Catalog E-11.
Name
Title
School
Address
City Zone State
EDUCATIONAL
Founded
in 1922
by
Nelson L. Greene
& AUDIO-VISUAL GUIDE
October, 1957 Volume 36, Number 9, Whole Number 356
IN THIS ISSUE
C^diforiai
470 RELIC OF THE PAST
MlJe
472
478
479
480
482
2),
458
460
464
484
487
494
498
501
iclei
CLOSED-CIRCUIT ROUNDUP — Philip Lewis
USOE TRAINING FILMS — Seerley Reid
READING BY PROJECTION — V. R. Nicholas
SLIDES FOR BIOLOGY EXAMS — Donald K. Brown and
R. E. de Kieffer
INTERNATIONAL TAPE EXCHANGE — Ruth Y. Terry
'epartmenli
ON THE SCREEN
THE READER'S RIGHT — Letters to the Editor
HAVE YOU HEARD? — News about People, Organizations,
SOUND ADVICE — About Audio Materials and Equipment
Events
Max U. Bildersee
EVALUATION OF NEW FILMS — L. C. Larson, Carolyn Guss,
John Fritz
CHURCH DEPARTMENT — William S. Hockman
NEW FILMSTRIPS — Robert Church, Walter Pilditch, Harold Ward
AUDIO-VISUAL TRADE REVIEW — Robert E. Schreiber
K^tlier ^eaturei
462
500
500
510
510
511
MULTI-PURPOSE HELP FOR PROJECTIONISTS
LOOKING AT THE LITERATURE
HELPFUL BOOKS
DIRECTORY OF LOCAL A-V DEALERS
INDEX OF ADVERTISERS
TRADE DIRECTORY FOR THE AUDIO-VISUAL FIELD
ATIONAL
Frank Street
I ATION
OF
MERICA
MEMBI
AUDIO-/"
VISUAlf
•■•"JJi"
BUSINESS & EDITORIAL ADDRESS: EDUCATIONAL SCREEN & AUDIO-VISUAL GUIDE,
2000 Lincoln Pork West BIdg., Chicago 14, Illinois. Contents indexed in ttie Wilson Educa-
tional Index. For microfilm volumes, write University Microfilms, Ann Arbor, Michigan.
SUBSCRIPTION PRICE (U.S. currency or equivolent) : Domestic — $4 one year, $6.50 two
years, $8 three years. Canadian and Pan-American — 50 cents extra per yeor. Other for-
eign— Jl extra per year. Single copy — 45 cents. Special Decemtjer Blue Book issue — $1.00.
CHANGE OF ADDRESS should tie sent immediately to insure uninterrupted delivery of
your magazine. Allow five weeks for change to become effective.
EDUCATIONAL SCREEN & AUDIO-VISUAL GUIDE is published monthly except July and
August by The Educational Screen, Inc. Publication office, Barrington, Illinois; Business
orvd Editorial Office, 2000 Lincoln Park West, Chicago 14, Illinois. Printed in the U.S.A.
Re-entered as second-class matter October, 1953 at the post office at Barrington, Illinois,
under the Act of March 3, 1879.
ENTIRE ISSUE COPYRIGHT 19S7 BY THE EDUCATIONAL SCREEN, INC.
456
EdScreen & AV Guide — October, 1957
On
Television,
Friday
Night,
October 25
Dr. Frank Baxter (left) and Richard Carlson in a
scene from "The Strange Case of the Cosmic Rays."
''The Stiange Case of the
COSMIC RAYS
nr
"The Strange Case of the Cosmic Rays"
is the third program in the Bell Telephone
System's new TV Science Series. The two
earlier programs— "Our Mr. Sun" and
"Hemo the Magnificent"— were widely ac-
claimed by educators, scientists and the
general public.
Scientific accuracy is assured by a Scien-
tific Advisory Board and distinguished ad-
visors, including Dr. Carl D. Anderson,
Dr. Bruno Rossi and Dr. Marcel Schein.
The program was produced and directed
by Academy-Award-winner Frank Capra.
Everyone connected with education and
science— students and teachers alike— will
want to see "The Strange Case of the
Cosmic Rays." Remind your students and
colleagues to see it on Friday, October 25.
In color and black and white on the NBC-TV network, Friday, October
25, 9-10 P.M., E.D.T. Please check your local listing for time and station.
Sponsored by BELL TELEPHONE SYSTEM
FOR YOUR CLASSROOM
THE EASY
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THE EDUCATOR'S FRIEND
Here's a professional projector for
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Weighs only 271/2 lbs.
Complete $298.50
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ES
Write for Free Catalog
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Ph: DA 8-7070
Our Experience Is Your Key To
SERVICE & DEPENDABILITY
CAMART TIGHTWIND ADAPTER
• Eliminates cinching or abrasions
• Winds nim evenly — no holding
• Fits only 16 or 3 5 mm rewinds
• Only tlgbtwind operating on Ball-Bearing roller.
$29.00
ECCO FILM CLEANER
ECCO No. 1500 Speedtotl AppUcator — an efficient
time-saving mettiod lo clean film S29.50
BCCO cleaning fluid per gal J9.60
ECCO No. 2000 Negative film cleaning fluid per
gal S6.50
THE CAMERA MART INC.
1845 Broodway (at 60 St.) N. Y. 23
Ploio 7-6977
On the SCHEEU
COVER: "The Strange Case
of the Cosmic Rays"
This month's cover picture is a
scene lifted from the Bell Telephone
System Science Series film "The
Strange Case of the Cosmic Rays." In
it, Dr. Frank Baxter (left) and Rich-
ard Carlson, play "Dr. Research" and
"Fiction Writer" respectively. This
film is the newest of the Bell Tele-
phone System Science Series and will
be premiered on television Friday
night, October 25. In this scene, Bax-
ter and Carlson are shown using a
model of the earth and its magnetic
field to show how cosmic rays are
deflected as they hurtle in from outer
space. See page — . for more complete
details regarding this film.
What Next?
We who live in this Atomic Age
find it difficult to conceive of the po-
tentials this may yet lead to. Any
more than was Ben Franklin able to
envision the huge 4-color presses that
were later to evolve from his original
invention, or that any other medium
could replace or supplement the press
as an instrument of instruction, yet
. . . "The educational sound film is
the most important aid to learning
that the world has seen since the in-
vention of the printing press," so says
"How To Teach With Sound Films,"
published by Encyclopaedia Britannica
Films, Inc., Wilmette, Illinois.
If "reading maketh a full man,"
there is much food for thought to be
found among the A-V literature listed
on page 500.
Call to Cartoonists
If you are a cartoonist of imagina-
tion and ability, and if you are fa-
miliar with the Audio-Visual field and
the activities involved, we would like
to have you submit samples of your
work for possible publication in Edu-
cational Screen & .AVGuide. Pencil
roughs are all that are necessary for
examination, and they can be accom-
panied by captions or not. Drawings
that are accepted will be paid for at
current rates.
Opinion Opens Up
On Closed-Circuit TV
Without pure intent or purpose, this
issue of Educational Screen appears to
be strongly devoted to discussion of
the relative advantages and/or dis-
advantages of Closed-Circuit television
in the schools. Philip Lewis has given
the subject complete coverage in his
article "Closed-Circuit Round" begin-
ning on page 472 and has resorted to
numerous illustrations to amplify par-
ticular points. We believe this to be
about the most comprehensive des-
sertation we have encountered on the
subject, to date, and recommend you
read it from start to finish.
Paul Reed uses it as an argument
also to support his contention, in his
editorial on page 470, and you will
find numerous references to the mat-
ter in the "Have You Heard" section
on pages 464-468.
Despite all opinion to the contrary,
television is here to stay and whether
it will be closed or open-circuit . . .
we opine it will play a leading and
all-important role in future instruc-
tion. G.M.
EDUCATIONAL SCREEN & AVGUIDE
EDITORIAL STAFF
PAUL C. REED, Editor. GAIL MARTIN, Man-
aging Editor. WILLIAM S. HOCKMAN, Editor
for the Church Field. L. C. LARSON, CAROLYN
GUSS, and JOHN FRITZ, Editors for Film
Evaluations. MAX U. BILDERSEE, Editor for the
Audio Field. ROBERT E. SCHREIBER, Editor for
the Audio-Visual Trade Review. PHILIP LEWIS,
Technical Editor.
BUSINESS STAFF
H. S. GILLETTE, Publisher. MARIE C. GREENE,
WILLIAM LEWIN, Associate Publishers. JOSE-
PHINE H. KNIGHT, Business Manager. PAT-
RICK A. PHILIPPI, Circulation Monoger. WIL-
MA WIDDICOMBE, Advertising Production As-
sistant.
Advertising Representatives
WILLIAM LEWIN, 10 Broinerd Rood, Summit,
N. J. (Crestview 3-3042)
WILLIAM F. KRUSE, 2000 Lincoln Pork West
BIdg., Chicago 14, 111. (Bittersweet 8-5313)
EDITORIAL ADVISORY BOARD
JAMES W. BROWN, School of Education, Son
Jose Stote College, California
EDGAR DALE, Head, Curriculum Division, Bu-
reau of Educational Research, Ohio Stote
University, Columbus
AMO DE BERNARDIS, Assistant Superintendent,
Portlond, Oregon, Public Schools
MARGARET W. DIVIZIA, Supervisor in Charge,
Audio-Visual Education Section, Los An-
geles City Schools, Los Angeles, California
W, H.- DURR, Supervisor, Bureau of Teaching
Materials, State Board of Education, Rich-
mond, Virginia
CHARLES F. HOBAN, Project Big Ben, Univer-
sity of Pennsylvania, Philadelphia
EMILY S. JONES, Executive Secretary, Educa-
tional Film Library Association, New York
City
F. EDGAR LANE, Supervisor, Instructional
Materials Department, Board of Public In-
struction, Dode County, Florida
F. DEAN McCLUSKY, Professor of Education,
Head of Audio-Visual Education, Univer-
sity Extension, University of California at
Los Angeles
SEERLEY RE ID, Chief, Visual Education Service,
U. S. Office of Education, Washington
CHARLES F. SCHULLER, Director, Audio-Visual
Center, Michigan State College, East Lan-
sing, Michigan
ERNEST TIEMANN, Director, Visual Instruction
Bureau, Associote Professor, Division of
Extension, The University of Texas, Austin
DON WHITE, Executive Vice President, Na-
tional Audio-Visual Association, Evonston,
Illinois
458
EdScreen & AV Guide — October, 1957
THE SOCIETY FOR VISUAL EDUCATION INVITES
YOU TO save up to ^89^^
WITH THESE SPECIAL 'TILMSTRIP PLANS"
PLAN NO. 1
With every order for $225 worth of SVE filmstrips,
you will receive your choice of the new $59.95
School Master Hi-Fi 4-Speed Record Player, or a
$69.50 School Master 300 Projector FREE of
extra cost.
PLAN NO. 2
With every order for $325
worth of SVE filmstrips, you
will receive one of these
$89.50 School Master 500
Projectors FREE of extra cost.
Package Plan projectors do not include Rewind Take-up
as illustrated. Rewind Take-up $7.50 extra.
TO BE ELIGIBLE for a free projector or rec-
ord player each order must be complete and be
placed at one time. Each order must total $225
or $325, or more. Place your orders direct with
your local SVE dealer.
Send for new 44-page illustrated catalog
featuring the world's largest, most au-
thentic filmstrip library . . . and the com-
plete line of SVE audio-visual equipment.
FREE!
>
SOCIETY FOR VISUAL
EDUCATION, INC.
Subsidiary of Grsflex, Inc..
Member of General Precision Equipment Corp. Group
PRIMARY
Rand McNally Elf Book Series
Phonics: A Key to Better Reading
Living Together
Adventures with Early American Indians
Science for Beginners
Beginning Nature Study
Using and Understanding Numbers
Be Healthy, Go Safely — the Primary Way
INTERMEDIATE
Hero Legends of Many Lands
Using Good English
Your Home in the Americas (Rand McNally)
Lands and Peoples Overseas (Rand McNally)
Let's Visit the Smithsonian
Prehistoric Man Through the River Cultures
Choose from these and other
SVE Filmstrip ''best seller" sets
The Classical Age
Basic Weather
Correlated Science Series
Be Healthy, Go Safely — the Intermediate Way
Using and Understanding Numbers — Decimals
and Measurements
JUNIOR-SENIOR HIGH
steps in Building A Paragraph
Exploring Punctuation
Our National Government
The Development of the American Republic
Basic Algebra Series
Foundations of Chemistry
Your Future in the World of Work
Beginning Sports Series
Individual color filmstrips from $5.00. Unit cost is lower
when purchased In sets.
240
SOCIETY FOR VISUAL EDUCATION, INC. (A Business Corporation)
1345 Diversey Parkway. Chicago 14. Illinois
Please send me the following, with no cost or obligation:
D New 1958 SVE Educational Catalog
n Name of my authorized SVE audio-visual dealer
School
Address-
City
-County-
-State-
EdScreen & AV Guide — October, 1957
459
The reader's right
Send leHers to EdSCREEN & AV6UIDE, 2000 Lincoln Pork West, Chicago 14
Unexpected Gift
Editor: Enclosed is a copy of a let-
ter received from Ampex Corporation
regarding a gift of a tape recorder,
which I thought might be of interest
to readers of tlie International Tape
Exchange Program.
Dear Miss Terry:
"Your achievements in creating inter-
est throughout the world in exchang-
ing tape recordings on school activities
are extremely interesting and gratify-
ing to companies like our own who
are manufacturing tape recorders.
You will be receiving in the very
near future one of our new Model
.\II2 recorders along with one of our
A692 amplifier loudspeakers which, I
hope, will prove effective in helping
you carry on the exchange activity
you have generated. We will be in-
terested in hearing from time to time
how your work is progressing and
might possibly be able to use pictures
of your activity in our publications
which will go all over the world to
help encourage your tape exchange
idea."
Phillip L. Gundy
President, Arapex, Audio Inc.
1020 Kifer Road
Sunnyvale, California
Delayed Reaction
to Stoddardism
Editor: I am most grateful to have
the copy of your editorial, the more
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Prtcisfon opffcs since 1833
so since I concur entirely in the posi-
tion you take.
My own feeling that Stoddardism
deserves some harsh scrutiny and can
be counteracted by attention paid to
the substance of education, was re-
flected, I hope, in a broadcast June 2
on our Npjv World segment of Moni-
tor. At that time we had Chancellor
Kimpton of this University and a
couple of other educators also worry
about "The Schools of Tomorrow,"
but with some concern for what will
go on inside them and, some rather
explicit discouragement of the purely
logistical framework of mind in which
most of the discussion of this seems
to be carried on these days.
If your editorial is representative of
the kind of thinking and writing one
. can expect from Educational Screen,
my acquaintance with that journal is
long overdue. I assure you I will take
steps to remedy this at once. Many
thanks and cordial good wishes to you.
Edward Rosenheim, Jr.
Associate Professor of Humanities
Director, Office of Radio-TV
The University of Chicago
Chicago, Illinois
"Tribute" Continues
Editor: I have read with interest
both the editorial on TRIBUTE TO
A PIONEER in the May '57 issue and
the letter to the Editor in the section
ON THE SCREEN from Stanley
Mcintosh in the June issue of EDUCA-
TIONAL SCREEN & AUDIO-VIS-
UAL GUIDE. In the letter from Stan-
ley Mcintosh, Motion Picture Associa-
tion, Washington, D.C., he indicated
that "his cherished copy of Anna V.
Dorris' book was stolen, and it was
the only book that had ever been
stolen from him."
EDUCATION.\L SCREEN readers
might be interested in the fact that
a copy of the book VISUAL IN-
STRUCTION IN THE PUBLIC
SCHOOLS by Anna Verona Dorris,
with the signature of "J. Stanley Mc-
intosh" on the fly leaf, was presented
to the Departinent of Audio-Visual In-
struction Archives by the President of
DAVI, Robert de Kieffer, in the sum-
mer of 1956. Stanley Mcintosh can
now rest assured the book is where it
belongs, in the DAVI .\rchives. Bob
de Kieffer and Stan Mcintosh can now
try to determine how the book was
found at the University of Colorado
after all these years.
Note: The DAVI Archives collec-
tion is located in the State University
of Iowa Library.
Lee \V. Cochran
Executive .Assistant
State University of Iowa
Iowa City, Iowa
A\/ r.,,\Ac
O^fnher 1 QS7
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of tape . . . dramatizes tape's effectiveness.
Side One ... for Elementary Teachers
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Leaders' Guides: One for elementary teachers,
one for secondary instructors. Guides clearly
explain how to use the taped narrative in a group
with best results.
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St. Paul 6, Minn. Export Sales OIIIM: M Park Avenue, Near York 1(, N.Y. ^ig^m^.f
© 3M Co., 1957 " '
EdScreen & AV Guide — October, 1957
461
Multi-Purpose Help For Projectionists
by Frank Street, Chief Technician
Audio-Visual Center, State College of Washington
The projection cart was designed to
fulfill the need for a cart that could
move equipment up and down stairs,
over gravel roads, etc., with ease, still
providing a functionable projection
stand when the equipment reached the
classroom. An important requirement
of this projection stand was that it
must be approximately 50 inches high
so as to project over the heads of the
audience.
Thus the base plate (and table top)
is constructed of 3/32-inch aluminum,
16 by 22 inches, bolted to the fixed
legs which are bent to form a 110-
degree angle with the upright. The
legs are of 34-i'ich while the bracing
is of i/^-inch thin wall conduit. It is
surprising how much strength is de-
veloped as the bracing is brazed onto
the legs. The legs are spaced wider at
the bottom than at the base plate
to provide stability which is a must
requirement for a good projection
stand. A 6-inch long steel slug is in-
serted at the hinge end of the movable
legs to give added strength at the
hinge. The hinge is formed by two
pieces of strap steel brazed to the sides
of the fixed leg at the point where the
angle bracing is brazed to the end of
The Keystone
Overhead Proiector
is really a
MULTI-PURPOSE
Projector
usable for:
Standard (3V4" x 4") Lantern Slides.
Tachisloslides (4" x 7"). 2" or 214" Slides.
Strip-Film. Micro-Slides.
It's a Real Daylight Projector — the lens system concen-
trates the light over a relatively small area, so that clear,
brilliant projection is attained.
Is is small and light — weighs less than 20 pounds.
Versatile and efficient.
Our Local Representative Will Demonstrate Upon Request.
KEYSTONE VIEW COMPANY, Meadvilie, Pa.
Since 1892 Producers of Superior Visual Aids
Projection equipment cart is shown
up-ended and with legs braced to
form a practical and sturdy pro-
jection stand that is neither bulky
nor awkward to handle.
Stand is now reversed and com-
k pactly folded and loaded with
equipment. Proper balance allows
as much as 100 lbs. to be trans-
ported without jars to equipment.
the fixed leg. The end of the movable
legs and the slugs are drilled to com-
plete the hinge when a 3/16-inch bolt
is passed through the entire assembly.
The movable leg also is used to ad-
just the table top level which adapts
it to any kind of floor surface. The
maximum movement of the leg is con-
trolled by a chain fastened between
the movable and fixed legs.
The 12-inch semi-pneumatic wheels
are fastened to the legs by a l/^-inch
steel shaft inserted into a section of
1/2 - inch thin wall conduit that is
brazed to the rigid leg at a height to
give the cart a proper balance when
loaded with equipment, and allows
the base plate to clear the ground
about 3 inches when in a normal trav-
eling position. The size of the wheels
makes it easy to take the cart up and
down stairs with as much as a 100-
pound load without causing sudden
jars on the equipment. Total weight
of the projection cart is 31 pounds.
riie first model has been in use on
the Washington State campus for ap-
proximately two years and the model
pictured is a later version. However,
there are only slight changes from the
first model. The flexibility of the cart
can be improved by the use of web-
bing belts to secure the screen, etc.,
to the cart when moving equipment.
Besides being a projection cart and
stand, it has been found as an ideal
general utility cart to have around
the Audio-Visual Center to transport
all kinds of etiuipnunt.
Mu
A NE^V CORONET TEACHING FILM
Grammar: Verbs and ways we use them
There has been a constant and often expressed need fo
duced on unusual and appealing film— Grommor.- Verb
throughout, the film will creote immediate interest amon
— and will make the study of verbs both entertaining a
illustrate precisely and concretely the verbs and verb f
Familiar examples — illustrating various distinctions amo
intransitive verbs, verb moods and the formation of ten
students a basic "verb vocabulary" and that a second
reel in length (11 min.) and available in either vivid c
r aid in teaching grommar. So Coronet Films has pro-
$ and Ways We Use Them. Because it is cleverly animated
g students in high school and in the intermediate grades
nd instructive. The animated sequences also serve to
orms presented.
ng verbs— show active and passive voice, transitive and
ses. Teachers will find that a single showing will give
showing will be even more valuable. The film is one
olor or black-and-white.
OTHER NEW 1 6MM CORONET FILMS IN COLOR OR BLACK-AND-WHITE
Beginning Good Posture Habits (Grades 1-3)
A simple, straigtitforward film wtilcti explains ttie benefits of tiaving good
posture and tiow children can improve tt>eir own appearances and well-
being. Ttie film also directs attention to the posture of adults whom youngsters
admire — servicemen, postmen, and nurses — thus motivatmg better posture
habits. One reel (11 min.).
Leonardo da Vinci and His Art (Grades 7-12)
This visually ricti film introduces the work of Leonardo da Vinci as the
epitome of the Renaissance man. His drawings, workbook sketches, studies,
and paintings tell his story and illustrate his great achievements. The con-
tinuity is enriched with scenes of Florence and Tuscany, which provide a
perfect background to this study of one of the world's great creative geniuses.
1*4 reels (13^2 min.).
Mealtime Manners and Health (Grades 2-6)
This film makes the important point that consideration of others is funda-
mental to enjoying meals and receiving maximum benefit from food. Em-
phasis is placed on the link between desirable personal conduct and good
Write for preview , , , If you are seriously considering purchase
fill in coupon for a preview of these Coronet films; for a list of Coronet F
film libraries, if you are interested in rental |
I
Coronet |
Films I
I
The World's Largest Producer of Educational Films |
I
I
CORONfT BUILDING CHICAGO 1, llllNOIS L
EdScreen & AV Guide — October, 1957
health habits. Scenes In the school cafeteria and at home — so familiar to
youngsters^reinforce the film's educational impact. One reel {11 min.).
Transportation in the Modern World (GracJes 5-9)
This cohesive survey relates transportation to the modern world of industry,
travel, and the growth of cities. The different modes of transportation illu-
strated and the various functions they serve will help pupils grasp the
complexity of today's transportation systems. A brief comparison with travel
in earlier times accentuates the contemporary importance of transportation.
Indigenous sound in virtually every scene enhances the drama and reality
of the film. One reel (11 min.).
Handel and His Music (GrocJes 6-12)
This film, sixth in Coronet's Famous Composer Series, introduces students
to the music of Handel — against a re-enacted background of his life in
eighteenth-century Hamburg. Florence, and London. Musical selections illu*
strate the baroque style of Handel and the forms in which he wrote — the
oratorio, masque, opera, and suite, and concise explanations of each are
provided. IV4 reels (13^2 min.).
CORONET FILMS • Dept. ES-107 • Coronet BIdg. • Chicago 1, III.
Q Pleose send me without charge preview prints of the films I hove checked
for purchase consideration; (Please do not check if interested in rental only).
□ Grammar: Verbs and Ways We Use Them
n Beginning Good Posture Hobits
□ Leonardo da Vinci and His Art
□ Mealtime Manners and Health
n Transportation in the Modern World
n Handel and His Music
□ I cm interested in renting these films. Please send me a list of Coronet
film rental libraries and your new 100-page cotalogue describing 735 of
the finest in educational films.
School-
Address-
City
_Sto*e_
463
News about people, organizations, events
Have you heard ?
Educational Radio
Gets Grants
The Educational Television and
Radio Center has awarded grants total-
ing $42,513 to 10 organizations for the
development of educational radio pro-
grams. President H. K. Newburn of
the Center announced recently.
Grants were awarded as a part of
the Center's three-year support plan
for educational radio program devel-
opment. Institutions and the amounts
of their grants include:
University of Illinois, $1,20Q; In-
diana University, $1,788; Iowa State
College, $3,400; Lowell Institute Co-
operative Broadcasting Council in Bos-
ton, operator of stations WGBH and
WGBH-TV, $3,200; Pacifica Founda-
tion, operator of station KPFA in
Berkeley, Calif., $4,500.
St. Louis Public Schools, $6,700; the
University of Texas, $5,350; Union
Theological Seminary, New York City,
$4,700; the University of Wisconsin,
$6,975; Michigan State University,
$3,800.
Grantees will produce programs for
use on the radio tape network of the
National Association of Educational
Broadcasters. All programs will be
oriented to the general theme of "The
American in the Twentieth Century."
A-V Advancement
Everyone who is at all concerned
with A-V education in schools will
be interested to learn that the Los
Angeles City Board of Education now
requires in the original building con-
tract, that all classrooms in the new
school buildings be darkened. In addi-
tion to this, classroom darkening is
also regularly installed in the rehabili-
tation of old buildings. This is defi-
nitely progress in the making, and
portends greater AV advancements to
Teaching by Television
.\ new year-long science course tops
the list of "live" daily telecourscs
launched this September on KQED,
Channel 9, as the second year's na-
tional experiment of teaching by tele-
vision is started jointly by San Francis-
co State College and the Bay Area's
community television station.
A grant of $I91.9()5.00, one of th-
largest ever given for television re-
search and amounting to an increase
of $66,788.00 over last year's project,
has been made by the Fund for Ad-
vancement of Education (an independ-
ent agency of the Ford Foundation)
to San Francisco State College. In
turn, San Francisco State College has
contracted KQED to air the programs.
.\ budget of $77,000 is provided the
noncommercial television station for
this purpose as part of the grant.
Many new features and expansions
are included in the upcoming experi-
ment. All courses, except the Creative
.■Xrts course next spring, are open to
KQED viewers and students who wish
to audit or enroll for credit through
the Extension Division at San Fran-
cisco State College. A total of nine
units of academic credit may be earned
during the fall semester.
The new science telecourse is being
aired during the fall and spring semes-
ters. One-fourth of the science staff
on the faculty at San Francisco State
College is involved in this phase of
the experiment. This program marks
the most ambitious project of a class-
room nature telecast on Channel 9.
Closed-Circuit Television
Broadens Subject Course
The nation's largest dental college
is using closed-circuit television as a
new teaching medium to speed instruc-
tion and to keep abreast of the chang-
' ing profession.
Through use of the new teaching
medium. New York University's Col-
lege of Dentistry hopes to broaden
subject courses within the currentlv
heavy curriculum. Thus, students will
be apprised immediately of rapidly
changing dental practices without need
for additional courses.
Dean Dr. Raymond J. Nagle said
use of the closed-circuit television sys-
tem as a teaching medium is in re-
sponse to educational and professional
needs. If closed-circuit TV can assist
us to accelerate teaching methods with-
out sacrificing quality of individual
instruction, he explained, we may
graduate better informed students
within the current four-year curricu-
lum.
In this instance, about 20 minutes
were expended to demonstrate and
lecture to 70 students in the funda-
mentals of filling a tooth. Under prc-
\ious methods, the course would of
necessity have to be taught to the
students in groups of six or seven, or
as many as were able to group around
a professor at a dental chair. In this
fashion, each instructional period
would have required about 35 min-
utes. Thus, the complete class of 70
students, taught in groups of seven
each, would have required a total of
350 minutes of instruction, as against
the 20 minutes by TV for the entire
class.
The five-and-one-half hours thus
saved can now be devoted to labora-
tory classes or for additional instruc-
tion in other dental practices. In ad-
dition, details which were previously
hurried over can now be emphasized.
Magnecord Moves to Tulsa
Announcement was made of the
move to Tulsa from Chicago of the
Magnecord Division of Midwestern In-
struments, Inc., by E. J. Handlev,
Midwestern senior vice president, who
has also been serving as acting general
manager of Magnecord since the pro-
fessional tape recorder manufacturing
firm, founded in 1946 in Chicago, was
acquired by Midwestern last December.
All of the Magnecord management
and practically all of the skilled and
technically trained personnel are be-
ing moved to Tulsa with the company
bearing all of the expenses of the
transfer.
The Magnecord Division will be
located in approximately 40,000 square
feet of space on the ground floor of
the Midwestern plant situated on a
mountain-sized hilltop overlooking the
city.
Built in 1955, the plant has won
First Prize as the most beautiful in-
dustrial plant in Tulsa, and is reputed
to be one of the most ultra-modern
and efficient in the electronics industry.
"Chicago is the electronic center of
the country," Handley said, "and more,
not less materials will be purchased
here in the future." He further em-
phasized the fact that prior to the
merger, Midwestern was a significant
buyer in the Chicago market. In mak-
ing this announcement he also re-
ported that the Magnecord Division
will maintain a sales office in Chicago.
GLP to Engineer
Closed-Circuit Project
A unique cooperative educational
television project — believed to be the
first of its kind in the nation — will
bring varied educational training via
closed-circuit into the houses of 608
families living in a public housing
area in Manhattan's Chelsea district.
The project, linking the John Love-
joy Elliott Houses with Public School
33, the Hudson Guild Neighborhood
464
FH^rroon Ft A\/ C,i\lr\t^.
. Hrtohpr 1QS7
LESS LIGHT COMES IN !
LESS MONEY GOES OUT!
. . .when you turn a classroom into a
dark auditorium. . .tlie Flexalum way!
rZ^h'U: -3^
./^'''^^Wfe^
l\ <"
Principal finds school facilities are
used more efiiciently when Flexalum
A-V Blinds are installed. There's no
need to tie up the auditorium for
small groups. Instruction by projec-
tion can be going on in diflFerent
classrooms at one time. Everything
seems to run so much smoother.
Teachers can give Audio-Video in-
structions whenever they like.
Flexalum A-V Blinds' greater num-
ber of slats, special tape construction,
along with light-trap channels give
much tighter closure. It's easy to
turn any classroom into a dark audi-
torium at the flick of a cord.
Purchasing Agent makes a sound in-
vestment within the budget because
Flexalum A-V Blinds are less expen-
sive and longer -lasting than any
combination of blackout and conven-
tional window coverings. Superior
Flexalum materials and design guar-
antee years of trouble-free service.
A complete range of light control from full daylight without glare ... to darkness for opaque projection.
FOR SKYLIGHTS, TOO— a special modification of the Flexalum A-V Blind is ideal.
EdScreen & AV Guide — October, 1 957
Write for test results and specification data to:
Hunter Douglas Aluminum Division of
Bridgeport Brass Co., 405 Lex. Ave., Nev» York, N. Y.
465
House, and the Lower West Side
Health Center, will be financed by a
$200,000 grant from the Fund for the
Advancement of Education. Its spon-
sors are the New York City Board of
Education, the Hudson Guild and
Language Research, Inc.
Details of the television installation,
engineered by General Precision Lab-
oratory, Pleasantville, New York,
whose TV equipment is being used,
show program origination facilities at
three points — the elementary scliool,
the health center, and the neighbor-
hood house. A central television con-
trol room at P.S. 33 will contain a
vidicon film chain to provide a ready
source of filmed information directly
to the houses at any hour of the day.
One classroom in the school will have
a static, four camera TV system.
Switching equipment will permit the
teacher or control room operator to
select any one of the cameras for
proper coverage of the subject being
taught merely by pushing a button.
Extension of these programs to
other parts of the school is accom-
plished by a TV receiver in each of
the building's 40 classrooms and by a
GPL big-screen television projection
system located in the auditorium.
Throwing a 9' x 12' picture, the TV
projector will enable large groups of
The 49 to 1 Choice
—of California Audio-Visual Coordinators
WHEELIT
The new combination
transportation and
projection table
In a recent demonstration of Wheelits
against competitive makes, audio-visual
coordinators from 50 California schools
filled out evaluation sheets, making
their choice and stating their reasons.
Their decision was overwhelmingly
in favor of Wheelit . . . the score, 49
to 1.
-Advantages wliich most impressed
these educators were its two large For
mica-top platforms of thick, sound
absorbing wood which eliminates un
welcome vibratory noises; the large
pneumatic-tired rear wheels and rub
ber-tired swivel casters in front foi
easy steering; its sturdy, precision
workmanship and practical design.
Folding Wheelit
#C-402
Folds compactly for
.storage in limited
space, or fits easily
into auto trunk com-
partment.
Non-Folding Whi.-clil
#4102
Vseful for prujeoiion equipment,
h(«)ks, typewriters and all kinds
of school supplies.
Why we say —
WHEELIT . . . don't carry it!
• .\U-steel construction (except platform)
• Two thick, sound-absorbing platforms with For-
mica tops, 14 and 41 in. above floor.
• Load capacity up to 300 pounds
• Heavy web straps to secure loads
• Foot brake to control Wheelit and make it ready
instantly for projecting films
• Kase with which it travels in straight line,
around sharp corners, and up and down stairs or
curbs.
See your .\udio-Visual or .School .Supply Dealer
for descriptive folder, or write r)ept. ES
GRUBER PRODUCTS CO., Toledo 6, Ohio
students to view programs of special
interest at one time.
Bell System
Science Series on TV
"The Strange Case of the Cosmic
Rays," third program in the Bell Sys-
tem Science Series, is to be presented
over NBC television network on Fri-
day, October 25, at 9:00 p.m. (EDT),
8:00 p.m. (CDT), 7:00 p.m. (MDT),
and 9:00 p.m. (PST), telling the story
of the chain of investigations that led
to the identification of one of Nature's
most balliing phenomena . . . cosmic
rays.
Cosmic ray research began when
scientists tried to find out what was
slowly dissipating electric charges in
electroscopes. Radiation from radio-
active materials was known to have
this effect, but some effect continued
even when the electroscope was shield-
ed completely from this known radia-
tion.
Scientists tracked down the un-
known radiation to an origin in outer
sjjace and so gave it the name of
"cosmic rays." They also found that
these rays took the form of invisible
])articles of matter rather than the
form of waves, as in light and ultra
violet rays. These invisible particles
bombard every living creature on
earth, every ininute of the day and
night, without leaving any sensible
trace. They are so small that they
pass through human beings, and you
<an't feel them.
This one hour long program is the
third program in the new Bell System
Science Series. It is produced and di-
rected by Frank Capra, who was ac-
(laimed for his skillful blending of
.scientific information and entertain-
ment in "Our Mr. Sun" and "Hemo
the Magnificent." Richard Carlson
stars as "Fiction Writer" and Dr.
Frank Baxter plays the role of "Dr.
Research."
Board Decides to
Skip Midwinter Meeting
The NAVA Board of Directors has
decided to dispense with the Midwin-
ter .Meeting for this year only. The
action was taken after a discussion
which pointed up the unusually heavy
schedule of show activity for the .Ad-
visory Members this year.
The Western Regional Conference
date and site were left in the hands
of the Western Association; tentative
|)lans call for the Conference to be
iield in Jan. or Feb. in either Pasadena
or Long Beach, Calif.
The Board also moved to hold the
19.58 Convention in the Morrison Ho-
tel in Chicago, dates being set as
julv 2(i-29.
466
EdScreen & AV Guide — October, 1957
NEW AUDIO'AIDS BY RCA
with features teachers demand _
wm^-
"Tri-Coustic" hi-fi speal<er
system gives excellent
sound reproduction,
thrilling realism.
Uses 3 intermatched quality
speakers.
• 4-speeds.
(Type
EDR-2)
RCA
•SCHOLASTIC"
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RECORD PLAYER
Astonishing value in a
ow-cost player.
Room-filling, two-speaker
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4-speeds.
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RCA "SCHOLASTIC"
PORTABLE RECORD PLAYER
• Excellent frequency
response.
• Push-button controls.
• "Tri-Coustic" speaker
system.
• 2-speed operation.
RCA "SCHOLASTIC"
HIGH FIDELITY
TAPE RECORDER
These fine new instniments of the RCA "Scholastic"
line have been designed especially for schools. They
perform beautifully . . . bring realistic sound to the
classroom . . . and yet are simple enough for children
to operate and rugged enough for constant school
use. All "Scholastic" Tape Recorders and Record
Players have tough, scuff-resistant cases, reinforced
speaker grilles. Record Player design includes
guarded tone arm for protection while carrying.
FREE BONUS OFFER TO EDUCATORS
With each of these RCA Record Players, you receive
a free Sampler Record of selections from RCA's
Educational Record Collection. Plus a special Bonus
Certificate entitling you to purchase RCA Educational
Records at I/3 off nationally advertised prices. Ask
your RCA Audio- Visual Dealer for details.
For complete descriptive information on RCA
"Scholastic" aids to educators, and details on Record
Bonus offer, write the address below.
"Scholastic" Tape Recorder has push-button con-
trols, voice-music switch, footage counter, output
for external speaker, doubles as a PA System.
Your RCA Audio- Visual Dealer will be delighted to
see you or call on you about these great new RCA
aids to education. He's the dealer who supplies you
with RCA 16mm Projectors . . . and his number is
in your Classified Directory under "Motion Picture
Equipment and Supplies."
.
RADIO
mk(s|®
CORPORATION of
EDUCATIONAL SERVICES
CAMDEN, N. J.
AMERICA
People in the News
NEW YORK: British Information
Service films will soon again be avail-
able to all United States users. B.I.S.
has announced that arrangements have
now been made to replace their
theatrical and nontheatrical film serv-
ices, which were withdrawn last June
for reasons of economy.
Under the new arrangements, Con-
temporary Films, Inc., 13 East 37th
Street, New York, have been appointed
official U.S. distributors of all 16 mm.
prints of B.I.S. films.
Lester Schoenfeld, B.I.S. Distribu-
tion Manager for the past seven years,
will shortly leave the organization and
will set up a film distribution business
of his own, handling 35 mm films. At
this time he will be appointed B.I.S. 's
official theatrical distributor.
The use of films for television will
continue to be handled by British In-
formation Services.
NEW YORK: Announcement of
this year's recipient of the David Sar-
noff Gold Medal Award has been
made by the Society of Motion Pic-
ture and Television Engineers. The
gold medal, together with a bronze
replica and a citation, was presented
to Charles P. Ginsburg, Manager of
Advance Videotape Development,
Ampex Corporation, on Friday, Octo-
ber 4, at the Society's 82nd Semi-,\n-
nual Convention, Sheraton Hotel,
Philadelphia. The award is given in
recognition of recent technical contri-
butions to the art of television, to en-
courage the development of new tech-
niques, new methods and new ecjuip-
ment which hold promise for the con-
tinued improvement of television,
preference to be given for work hav-
ing reached completion within the pre-
ceding five years.
DETROIT, MICH.: Don Smith,
formerly head of the University of
Illinois film library, is using a fellow-
ship to complete his doctorate at
Wayne University, Detroit. He is
working with Dr. James McPherson in
the Visual-Auditory Consultation Bu-
reau. Dr. McPherson has received his
full professorship at Wayne.
DEARBORN, MICH.: Dr. Vernon
Dameron has resigned as educational
director of the Ford Museum at Green-
field Village, Dearborn, Michigan.
CHICAGO, ILLINOIS: Rev. Wel-
don T. Johnson and Mrs. L. B. Wuer-
fel have been appointed to the Edi-
torial staff of the Society For Visual
Education, Inc., Chicago, according to
an announcement made by John C.
Kennan, President of SVE, a subsid-
iary of Graflex, Inc., a member of
the General Precision Equipment
Corp. Group.
Rev. Johnson, who will serve as
Protestant Religious Editor, has been
associated with Michigan State Univer-
sity as administrative head of the film
0012/'
audio -visual education
in EVERY room
DRAPERIES
luXeul Light Cenlrel Draperiet wilt add beauty and warmth to any clott-
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Another new luXout Drapery feature
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The "GREEK KEY" i« a special fabri-
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luXout Draperies that has been highly
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LuXout Light Control Draperies are
ovailoble in a wide assortment of
colors and styles to complement any
color scheme. Consult your LuXout
Distributor or write for free color list-
ing, samples and descriptive brochure
before you select any form of light
control.
T^fjOjAit Department ES
</vvv>w«>ui Richmond 23, Virginia
INCORPORATED "
department of Station WKAR-TV.
Mrs. Wuerfcl has been Art Director of
Children's Activities magazine. In her
new position, slie will be concerned
with the various phases of art as they
relate to filmstrip production at SVE.
NEW YORK: Mrs. Anne Koller,
who was recently elected a vice presi-
dent of Roger Wade Productions, Inc.,
has been chosen to head a new film
merchandising department in the
company as well. The new department
will concentrate on the practical prob-
lem of getting maximum results from
industrial promotional and educa-
tional motion picture films and slide-
films.
Calendar of Events
October 12, the O.A.V.A. Fall Meet-
ing will be held in ,\shland at South-
ern Oregon College.
November 10-16 marks the 37th An-
nual Observance of AMERICAN
EDUCATION WEEK, during which
time some 20 million people will visit
the nation's classrooms. Millions more
will be made school-conscious through
the newspapers, magazines, radio, TV,
and numerous special events.
Sponsors of .American Education
Week are the National Education As-
sociation, American Legion, U.S. Of-
fice of Education, and National Con-
gress of Parents and Teachers.
November 13, 14, 15, at the U.S.
Grant Hotel in San Diego during
these dates, will be held the 1957 An-
nual Conference of the Adult Educa-
tion Association of the U.S.A., Na-
tional Association of Public School
.\dult Educators, and the California
.'^dult Education .Administration As-
sociation. Here will be brought to- 1
gether perhaps the largest group of '
adult educators ever to assemble; men
and women responsible for making
policy and purchasing decisions in a
wide variety of educational, civic, wel-
fare, health, industrial, labor, religious
and other groups.
(Next Year's Important Dates)
AMERICAN .ASSOCI.ATION OF
SCHOOL ADMINISTRATORS, St.
Louis, Feb. 22-26; San Francisco,
March 8-12; Cleveland, March 29 to
April 2.
DEPARTMENT OF AUDIO-VIS-
UAL INSTRUCTION, N.E.A.: Min-
neapolis, .April 18-23.
NATIONAL AUDIO-VISUAL AS-
SOCIATION, Chicago, Hotel Morri-
son, July 26-29.
INTERNATIONAL CONFER-
ENCE OF RELIGIOUS AUDIO-VIS-
UAL EDUCATION, Penn State, Aug.
17-24. (In 1959 the Conference will
acain meet at Green Lake.)
F & B FILM REPAIR & SPLICING BLOCK
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The FiB Film Repair ond Splicing Block pro-
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Also, the block is used for strengthening
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splices. The upper channel comprises o
complete splicing block for '/," magnetic
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Please rush the following:
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ROLLS AAAGIC MYLAR 16mm. S.P. @ 5.00 $
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68 W. 45th St., New York 36, N. Y., MU 2-2928 [
□ Send Complete Catolog of Motion Picture Equipment
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We pay the postage
EdScreen & AV Guide — October, 1957
469
editorial
RELIC OF THE PAST
There are lots of people — and all are taxpayers —
who are becoming increasingly concerned about the
high cost of school buildings. Just last month in a
magazine of huge circulation an article on this sub-
ject referred to these new school buildings as "pal-
aces." Yet even the people who are concerned about
school building cost think that it's necessary for a
school to have an auditorium.
What a ridiculous idea a school auditorium is in
this day and age! A school auditorium is an anach-
ronism — a device completely incongruous with what
we know. It's a traditional appendage to a school
building we think we cannot do without, because we
don't think. A school auditorium is an extravagant
luxury that only a few communities can really afford.
It is an unessential obsolete machine. A school audi-
torium is a RELIC OF THE PAST!
We don't know when the first auditorium was
built into a school. But in my own home town, the
Free Academy they built eighty-five years ago had a
hall on the fourth floor which served as an audi-
torium. It was needed then. How else could the
principal speak to all the students at the same time?
Where else could student orators declaim for all
their fellow students to hear?
Through the years the auditorium has served a
most valuable function in the instructional pro-
gram of schools. It has been a place where students
could be assembled to hear what the principal has
to say, to hear important announcements, to see
'When my teen age daughter read
this she said, "What about pep ral-
lies?" She readily agreed, however, that
these could be held in gymnasiums
and would be much more appropriate
than in auditoriums.
and hear visiting lecturers and entertainers, to see and
hear student or professional musicians, to see and
enjoy dramatic performance and motion pictures,
and to see fellow students awarded for achievements.
In the past the school auditorium has been a fairly
good device for making it possible for everyone in
the school to see and hear the same thing at the same
time. But there have been limitations. As school size
increases it becomes impractical to build auditoriums
large enough to accommodate all the students at
once. There are always acoustical problems. And the
person in the back row never sees as much as the
people up front. Even with such limitations the audi-
torium has been a fairly good device for its time.
In an electronic age the school auditorium is a
relic of the past. With closed circuit television built
into a school, practically every purpose and funtion
formerly served by a school auditorium can be
achieved much more efficiently and effectively.*
Every single student, no matter how large the school,
can see and hear what all others are seeing and hear-
ing at the same time. All students can attend an
assembly and have a front row seat without even
leaving their classrooms.
Closed circuit television can be built into a school
at a fraction of the cost of building an auditorium;
and once it is installed can additionally serve as a
basic communications tool for daily instructional
purposes.
In fact, television is so inexpensive when compared
to auditoriums, that for the cost of a high school
auditorium a complete noncommercial educational
television station could be built. Then, with open-
circuit television, anyone in the community could
have a front row seat for an assembly program witli-
out even leaving home.
Paul (2. Keei
470
EdScreen & AV Guide — October, 1957
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• AUTOMATIC take-up reel — No more threading. Completely
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Pointer — It's more than a pointer. Emphasizes by enlarging the area
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on details under discussion. • Completely LIGHT TIGHT lamp
house — Not a ray of light can escape. The exclusive Viewlex
Light-Multiplier optical system provides more effective illumination
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then past the condensers against the lamp and then
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frame — vertical and horizontal. All aluminum castings. F/2.8,
3, 5, 7, 9 and 1 1-inch lenses available. Guaranteed for a lifetime.
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EdScreen & AV Guide — October, 1957
471
CLOSED - CIRCUIT ROUNDUP
Despite the varied opinions and
beliefs current regarding the place
of Instructional Television in the
educational scheme of things, it is
heartening to note the almost unani-
mous agreement that effective tele-
vision teaching involves the fullest
use of audio-visual devices along
with other instructional materials.
Such concord among educators prom-
ises a bright future for the A-V
field but brings with it the attendant
responsibility that the audio-visual
specialist must keep pace with the
fast-moving TV field within a cur-
riculum framework.
MORE than 150 educational institu-
tions in the United States reported
having closed-circuit television fa-
cilities as of the first half of this year.
It is a reasonably good estimate to
double this number to arrive at a
more accurate picture of current in-
stallations, since it is very difficult to
locate all of the places so involved.
At this state of the art the number
of experimental centers is relatively
small, considering the total number of
schools in this country. However, a
substantial body of opinion and con-
clusions are available to provide guide-
lines for future planning and trials. It
is important to preface the presenta-
tion to follow with the statement that
the greatest need in this field is the
implementation of a coordinated,
multi-faceted study based upon re-
search techniques designed to yield
valid findings.
Closed-Circuit TV
Is Many Things
A few years ago it was quite easy to
define CCTV as captive television
available only to viewers whose receiv-
ers were connected by a common
coaxial cable. Today a more liberal
interpretation is necessary. Systems can
now include coaxial cable outlets, a
microwave link, and even a low-power
transmitter without losing its CCTV
identity. Theater television and all
pay-as-you-go TV systems can also be
considered as closed - circuit installa-
tions. Because of these developments
a more inclusive definition must serve
— CCTV is a system whereby television
images are distributed for viewing to a
selected audience. Selectivity is achieved
by ingenious electronic or mechanical
arrangements to limit the audience ac-
cording to a preconceived plan.
by Philip Lewis
Director of
Bureau of Instructional Materials
of Chieago Pnldie Schools
In-school viewing of broadcast TV
programs necessitate, in many instances,
the employment of a master antenna
distribution system to provide opti-
mum signals at classroom locations.
Such a facility can also be utilized for
the transmission of locally produced
programs within the school. It becomes
unwise, therefore, to try to select be-
tween broadcast and closed-circuit TV
on an either/or basis.
Equipment Arrangements
Employed
A study of the facilities employed in
institutions working with closed-circuit
TV reveals several definite equipment
patterns influenced by varying needs
and objectives:
1. For magnification purposes within
a given room or area the cameras and
receivers are arranged to electronically
enlarge the reproduced images of items
that are normally too small to be seen
by groups of any appreciable size. In
some instances repeating receiver
screens placed at work stations are used
to assist laboratory students to follow
progressive sequences or operations
that are to be duplicated in the devel-
opment of skills. Micro as well as con-
ventional slides scanned by the TV
camera can be used in a similar man-
ner to stimulate discussion and in-
quiry. Shop demonstrations are par-
ticularly well adapted to this treatment.
2. Pickup from originating room(s)
with distribution to any number of
viewing locations is perhaps the most
versatile application of closed-circuit
television. This approach embraces
such applications as observation for
pre-service teachers in connection with
classroom methods of instruction, tech-
niques of guidance and counseling,
direct teaching to multiple classrooms,
some types of mass test administration,
and remote viewing of dental and sur-
gical procedures.
Figure 1 shows some of the arrange-
ments being tested for observation
purposes. Diagram A illustrates the set-
up with three remote-controlled cam-
eras installed in a regular classroom.
The methods teacher in the remote
room operates a control console and is
able to set up likely shots and switch
cameras as desired. At the same time
discussions can be held with the meth-
ods group without disturbing the class
under observation. This permits the
Instructor to have complete control of
what is seen by his class. Diagram B
employs a separate control room to
relieve the methods Instructor of the
need to do the camera work and
switching. Current opinion suggests
that the person in the Control Room
is another Instructor or someone com-
pletely familiar with the objectives of
the course. Diagram C is similar to B
except that another TV receiver has
been added. .\s the observation group
develops skill in selecting pertinent
activities shown on the TV screen, all
three cameras are used simultaneously,
and each receiver shows a different
classroom aspect and image. The ad-
vantage inherent in this latter ap
proach is the ability to "catch" the
fleeting, but important occurrences in
the classroom,
a. The addition of a Central Audio-
Visual Distribution System to the
above will permit motion pictures
and other visuals to be distributed
electronically via the coaxial cable
to the classrooms. The provision
of remote controls will give the
teacher the desired operational
control to start, stop, and reverse
the projector. One of the major
companies in the field of TV dis-
tribution systems is perfecting an
arrangement whereby all remote
control functions can be triggered
by signals using the same coaxial
cable employed by the video sys-
tem. This will greatly simplify
installations and the number of
conductors currently required for
such a complex layout.
3. Studio facilities are being used
for training in TV production, to pro-
vide opportunity for journalism stu-
dents to train for news telecasting, for
speech majors as part of their advanced
training, for purposes of recording in-
structional programs on kinescopes
designed for later use on distribution
or broadcast facilities, and for originat-
ing lessons for direct TV instruction
where preference subscribes to such an
arrangement rather than a regular
classroom. A rather unique application
of the latter approach is being tried at
City College, Los .Angeles, California.
The equipment arrangement is shown
in Figure 2, and incorporates three
fixed cameras attached to an overhead
beam. Each is focused on a different
area involved in the instructional
process. A fourth camera is affixed to
OBSERVATION
ROOM
INSTRUCTOR SWITCHES
CAMERAS & SETS UP
SCENES WITH re:mot"
CONTROLS
B
OBSERVATION
ROOM
0,
INSTRUCTOR »N ROOM
USES IMAGES SELECTED
BY COLLEAGUE IN QLl
CONTROL ROOrA
OBSERVATION
ROOM
01
CAN BE USED AS IN O -|
"A- OR "B" BUT WITH *— ' |
ADDED FACILITY OF O ^
SHOWINff ALL THREE «— ^
IMAGES SIMULTANEOUSLY
^
1
1
J
CLASSROOIV\
WITH REMOTE CONTROLLED
CAMERAS
^
^
CONTROLtOTROOM
¥
CLASSROOINA
WITH REMOTE CONTROLLED
CAMERAS
SOME INSTALLATIONS
USE CAIV\ERAMEN
^
M
□
CONTROL
D
ROOIV\
¥
CLASSROOM
WITH REMOTE CONTROLLED
CAMERAS
SOME INSTALLATIONS
USE CAMERAMEN
^
^
TV INSTALLATIONS FOR CLASSROOM OBSERVATION PURPOSES
a tripod and dolly on the floor of the
studio, and may be repositioned before
each lesson. This TV-eye is equipped
with a remote-controlled zoom lens.
The Instructor has a small switcher
box on the table where he works, and
can determine when a camera image
is to appear on the screen in the re-
mote, coaxial cable - connected class-
rooni(s). The person at the monitor
□
□
□
Q^'
rMONITDRS
CONTROL ROOM
150 WATT SPOTS
AND FLOODS -
Figure 1
console in the control room adjusts the
camera images for best quality, and
operates the zoom lens on verbal cues
from the Instructor. This permits max-
imum freedom for the Instructor in
pacing the lesson and calling the shots
as he sees them.
4. Campus and Community Systems
involve the interconnection of several
buildings in separated locations with
INSTRUCTOR CONTROLLED
11/ CAMERAS IN STUDIO
CLASSROOM
STUDIO CLASSROOM
CAMERA ON
TRIPOD AND
DOLLY-
'2^AN6LE IRON CAMERA S- LIGHT SUPPORT BAR
Figure 2
EdScreen & AV Guide — October, 1957
coaxial cable and/or microwave relay
to permit pickup and distribution be-
tween the units involved. Laboratory
and campus schools, as well as off-
campus schools can be tied-in with the
training institution to provide vital
observation experiences for teacher-
trainees during their entire formal se-
quence of instruction. Also, a mobile
truck unit can relay signals from field
trip locations to bring these excursions,
although vicariously, to many students
who could not otherwise make the
trip. Entire school systems can be tied
in on the cable for purposes of se-
lected, direct instruction to children,
for in-service demonstrations, for board
and staff meetings, and for the distri-
bution of motion pictures of import.
5. Monitoring Systems are used to
safety-check and supervise activities on
playgrounds and in locations where it
is deemed wise to survey conditions
that do not necessarily require the con-
tinuous presence of personnel. Experi-
mental work, heating and cooling plant
operation, and pressure guage reading
are some examples where remote
monitoring is effective. In some iso-
lated instances, "Big Brother" applica-
tions have been tried with pupils.
Educationally such experiments are to
be decried as regrettable distortions of
the real value of the tool.
473
Recommendations for
TV Planners
Based on current reports and ob-
servations of TV investigations it
would be well for persons having the
responsibility for planning future in-
stallations to observe the following:
1. Classrooms to be designated as
program originating locations should
be:
a. Acoustically treated to prevent
echoes and reverberation in terms
of audio pickup. Special floor
treatment is essential to reduce the
level of noises normally produced
by shoe scuffling and the random
movements of chairs and desks. It
might be well to pre-check the
type of furniture to be used for
this same rea.son.
b. Specially equipped for effective
audio pickup at any point in the
room. This factor represents one
of the most serious problems at
present. Consultation with Mr.
Karl Kramer of the Jensen Manu-
facturing Company resulted in the
formulation of an audio pickup
arrangement that promises to be
both satisfactory and economical.
Figure 3 indicates the pickup pat-
tern of high-frequency cone speak-
er tweeters when used as micro-
phones. These cones tend to
SPEAKERS USED AS MICROPHONES
/4U0IO
AWPLIFIER
nftATCHING
XFORMER
CONE -TYPE
P3S-VH
-B
-&
-O-
O-
-O-
EQUIPMENT HOOKUP FOR
AUDIO PICKUP SYSTEM
Figure 4
eliminate many of the reverbera-
tion frequencies, and enable a low
but uniform level of pickup to be
established in a given room. No
AUDIO PICKUP SYSTEM FOR CLASSROOM TV INSTALLATIONS
Figure 3
longer will a sneeze by a pupil
under the conventional micro-
phone sound like an explosion,
while the pupil seated beyond the
fringe of the pickup pattern can-
not be heard at all. Figure 4 shows
how six of the speakers, connected
in parallel and fed into a match-
ing transformer, can be employed
to service a conventional class-
room. Of course, the number of
speakers used will vary with the
height they are mounted above the
floor according to their zone of
pickup sensitivity.
c. Equipped with diffused light
sources designed to supply between
100 to 200 foot candles of illumi-
nation. The new high output cold
cathode tubes seem excellent for
this purpose. Some back lighting
and modeling lights should be pro-
vided in strategic locations to pro-
duce a le.ss flat effect than would
be true with only the diffused
light source. Laboratory reports
indicate that improved Vidicon
tubes that are sensitive under
lower light levels will appear in
the next few years.
d. Provided with adequate ventilat-
ing facilities to prevent the build-
up of excessive room temperatures
due to the heat released from the
lights.
e. Considered for equipping with
remote - controlled camera equip-
ment. Accessories now available
permit cameras to have remote
pan-tilt heads, automatic lens
changer turrets, remote focus-
ing and iris control, so that all
functions can be initiated from an
adjacent control room to prevent
disturbing classroom rapport — as
can hardly fail to happen when
cameramen are present. Control
rooms can be operated "blind," if
desired, without windows opening
in classrooms.
f. Provided with talk-back facilities
and connections for two-way video
for special a])plications in certain
instructional situations.' .\n even
newer development described by
Mr. Fitzroy Kennedy of Spencer-
Kennedy Laboratories Inc. is illus-
trated in Figure 5. Here, through
the use of filters, two sets of signals
can travel through a coaxial cable
system in two directions simul-
taneously. All low frequency chan-
nels are sent in one direction,
while the high frequency channels
are diverted in the other direction.
The signals traveling against the
amplifier are filtered out and
around to go into the input of the
amplifier. Upon emerging as
strengthened impulses, another fil-
ter again circumvents the amplifier
and allows them to continue on
their way. This same arrangement
is repeated for each line amplifier,
and holds exciting possibilities for
increased versatility of CCTV sys-
tems with fewer cables required.
2. Direct Video transmission of
images from origination room(s) to
viewing rooms results in images with
measurably greater definition, but re-
quires that receivers be modified to
accommodate this type of signal. This
change can be accomplished with con-
ventional receivers, or the more expen-
sive monitor-type viewers can be used
without modification. Transvision, Inc.,
is now offering a school-designed TV
video or R.F. transmission signals.
Initially, direct video transmission was
limited to runs of a few hundred feet,
but recent developments in cables and
amplifiers now make it possible to run
lines as long as one mile.
3. Radio Frequency (R.F.) transmis-
sion of TV images is the more flexible
method of distributing signals. Loss of
quality is due principally to the limita-
tions inherent in the conventional and
economically-priced receivers. It is pos-
sible to engineer a high quality R.F.
system, but the cost involved for re-
ceivers will be increased. For general
^Closed-Circuit TV— now and for the
future, by Philip Lewis. Educational
Screen and Audio-Visual Guide, Septem-
ber, 1956.
474
EdScreen & AV Guide — October, 1957
FILTER
— ■^^^— COAAIAL CABLE
— ^ —-»■--» Hl&M FREQUENCY CHANNEL SIGNALS
^ * *- LOW FREQUENCY CHANNEL SIGNALS
SYSTEM FOR SENDING SIGNALS TWO WAYS ON A SINGLE
COAXIAL CABLE
viewing, however, the ordinary TV
receivers will do very well. Where pre-
cise detail is required, as in laboratory
work, it would be well to consider a
higher definition system. When groups
of buildings are to be interconnected
on a campus, however, or when long
lines are to be run between widely
separated points, it is essential that
R.F. is employed. Some installations
utilize a combination of transmission
methods — R.F. for the long distance
carrier, and direct video for local units
or blocks of classrooms. R.F. has an-
other distinct advantage in that exter-
nally received signals from outside
stations involving UHF and VHF can
all be changed to VHF at the central
distribution point and tuned in on
conventional receivers without modifi-
cation in this latter equipment.
4. Where manually operated TV
cameras are installed, it is essential for
effective operation that these are fitted
with electronic viewfinders. On the
other hand, cameras that are perma-
nently installed or those operated by
remote control need not have this
facility, and will result in an appre-
ciable savings. Some cameras are con-
structed with circuits known as "ran-
dom sync." These are suitable for
many applications, but RETMA sync
should be specified if the equipment
will ultimately be used for broadcast
purposes, or in combination with ac-
cessories requiring sucli capabilities for
proper function (for example a film
chain' feeding certain large screen pro-
jector receivers).
5. In existing buildings it may be
possible to run coaxial cables through
heating return ducts, or channels and
cavities formed by ceiling furring strips
Figure 5
without involving a great deal of re-
modeling. Certain of the popular flat
metal moldings can be installed with-
out disfigurement of existing walls
where the aforementioned possibilities
are not feasible. When planning new
construction, however, it is wise to
provide conduit runs of generous size
to accommodate coaxial cables, inter-
com circuits, and remote control
cables. Considered recommendations
suggest that 1 '/i " diameter conduit is
used for most runs, with 21/^" conduit
for trunk lines and where remote con-
trol cables are to be included. Such
planning will be able to take care of
future developments without obsoles-
cence of current provisions.
6. Popular sizes of TV receivers for
classroom purposes are 21" and 24".
Some 27" and 30" sets are being em-
ployed. It must be remembered that
the biggest direct-view screen is not
always the best for every purpose. As
the screen size becomes larger the 525
lines that make up the image become
more widely separated, and the viewers
must sit further back from the receiver
to achieve resolution. Other experi-
ments indicate a preference for having
multiple receivers in a single room,
with students and sets arranged to per-
mit small group viewing.
Unfortunately, most current table
model TV receivers are equipped with
side-mounted loudspeakers. This type
of sound source makes it difficult for
all in a classroom to hear effectively.
One solution is to install a separate
speaker in a cavity-cabinet on top of
or beneath the television receiver. Both
units, of course, must be mounted in
some kind of stand to elevate the cen-
ter of the screen approximately 48"
to 54" about the floor. If the receiver
is to be moved from room to room,
make certain that rubber covered cast-
ers at least 4" in diameter are provided
to minimize bumps and shocks. If a
tilted safety glass is not built into the
receiver cabinet, it is necessary to ar-
range a mechanism to raise the back
end of the set to direct ambient reflec-
tions toward the floor. Recent events
make it a serious consideration whether
metal cabinets should be utilized for
school purposes. The wooden and
plastic cabinet products are free from
the possibility of faulty circuits con-
ducting high voltages to the set en-
closure. Additional facilities sometimes
include locking panels to prevent un-
authorized manipulation of controls.
7. A look at new developments that
will ultimately affect video screens in
schools concerns progress being made
in the field of color television. At pres-
ent Dage Television now has on the
market TV cameras utilizing three
Vidicon tubes for multi-color purposes.
Such advances will surely be incorpo-
rated into instructional installations
since some applications are impractical
without the use of color — oil painting
and color mixing techniques, demon-
stration of optics and the light spec-
trum, transmission of color movies on
the closed-circuit, to name a few. The
Kaiser Aircraft & Electronics Corpora-
tion is producing a Thin Cathode-Ray
Picture Tube for use in military air-
craft and other restricted fields. (Figure
6). When this device is released for
general use, the electronic blackboard
will become a reality, and the tube can
be recessed in the wall of the classroom
or framed and hung in a manner simi-
lar to any picture. Experiments are
now going forward to perfect a color
EciScreen & AV Guide — October, 1957
475
Vertical Deflection
Plates
Glass Plate With
Phosphor
Electron Gun
Electron Beam
Horizontal Deflection
Plates
Figure 6
tube along the same lines. Sanabria of
American Television has demonstrated
a system for producing 3-D TV, and
General Electric is marketing a com-
parable item - stereo TV with color —
for use in radiation laboratories where
depth together with color perception
is desirable in the handling of radio-
active materials with remote controls.
It is comforting to know that even
with such revolutionary developments,
existing coaxial cables will be able to
adapt to the changes without replace-
ment. Coaxial cables designed to be
exposed to the elements have been im-
proved to prevent progressive deterio-
ration due to sunlight. Such cables can
now withstand exposure far in excess
of ten years.
Examples of Instructional TV
The versatility of CCTV causes
much confusion when educators discuss
this many - sided facility. Dr. Keith
Tyler divides the field as follows:
a. Total teaching by television
b. TV teaching supplemented by
classroom instruction
c. Classroom instruction supplement-
ed by television
d. Television as a teaching aid
Such a division permits better objectiv-
ity in planning and in analysis. Due to
space limitations, it is impossible to list
even a substantial number of the ex-
periments now being conducted with
dosed - circuit television. Therefore,
only a few selected examples will be
described briefly to illustrate the varied
approaches and levels of inquiry. The
listing is a random one and not in-
tended to convey any special order of
importance.
1. Pennsylvania State University ini-
tially attempted to compare the effec-
tiveness of conventional university
courses taught on the closed - circuit
with the same techniques and ap-
proaches conventionally used in the
classroom. Nothing, as far as possible,
was changed because of the TV media.
Present experimentation is aimed at
THIN CATHODE-RAY PICTURE TUBE
DEVELOPED BY KAISER AIRCRAFT
& ELECTRONICS CORPORATION
the utilization of every instructional
resource that will make TV teaching
most effective.
2. Stephens College scheduled all
first year students to meet two times
a week in small groups in 50 separate
locations on the campus. Here they
would view and listen to twenty min-
ute closed-circuit telecasts dealing with
some interdivisional, interdisciplinary
course presented by outstanding visit-
ing professors. After the video presen-
tations, each group guided by members
of the regular faculty proceeded with
40 minutes of discussion stimulated by
the telecast.
3. University of Minnesota converted
a Laboratory High School classroom
for studio purposes to enable education
students in their junior year of prepa-
ration for high school teaching to have
their laboratory observation experi-
ences over TV. Kinescopes iikkIc of the
observations were used to trigger sub-
sequent discussion periods held later in
the week.
4. Evanston Township High School
has embarked on a program of testing
the possibilities of giving instruction
in typing and in speech over CCTV
along with the employment of teaching
assistants. This system employs a talk-
back facility to enable students in re-
mote classrooms to ask questions of the
television teacher.
5. Hagerstown Educational TV Proj-
ect consists of the progressive imple-
mentation of an extensive closed-circuit
system that will eventually connect all
of the Washington County Schools into
one instructional network. At present
several elementary schools and some
high schools are tied in on the cable,
and three originating studios have
been activated in the teaching center.
The purposes of the project include
direct instruction in basic subject mat-
ter offerings, supplemental motivation
and enrichment of the curriculum
where feasible, extension of in-service
training of teachers, interpretation of
the schools to the public, and improve-
ment in the quality of the school pro-
gram. Subjects involved in the direct
instruction program for the semester
just ended include Advanced English,
General Senior English, United States
History - Grade 11, Geometry - Grade
9, General Science - Grade 9, Science
-Grade 6, Arithmetic - Grade 5, So-
cial Studies - Grade 4, Music - Grades
4, 5, 6, Reading Experiences — Grades
1. 2, No. Experiences- Grades 2, 3.
Television helps extend the scope of teaching. Dr.
Kenny, Professor of Educotion, College for Teachers)
at Albany employs observation console for his class.
The New York State Department
af Education initiated an instructional
^television program in the Fall of 1956
It the State University of New York
"eachers Colleges at Brockport and
Ibany, and at the Union Free District
to. 5 at Levittown, Long Island. This
ree-pronged experiment is planned
iround full-time classroom teaching,
ind is designed as far as possible to
stimulate the activities of regular class-
room instruction. At the teachers col-
Ilege level, observation of classes via
TrV is an additional activity.
7. Miami University involved 3300
reshman and sophomore enrollments
lin CCTV courses in economics, air
science, physiology, and others. Close
check is being made with large and
small groups to test the effectiveness of
the approach.
ance where use of films or filnistrips is
involved. As a result the producers
were polled to determine their view on
the subject by the National Audio-
Visual Association. In a release dated
December 14, 1956, their conclusions
are stated as follows:
... In essence, the producer's posi-
tion on closed-circuit television is the
same as it is on regular television
broadcast use of his films or filmstrips.
His position is based on his copy-
right protection against any un-
authorized form of reproduction,
electronic or otherwise. Television,
whether regular broadcast or closed-
circuit, does constitute an electronic
form of reproduction, and therefore
a right that is not conveyed with the
purchase of a motion picture or film-
strip print. For this reason, the
National .-Vudio ■ Visual .Association
Each morning WBRE-TV, Wilkes-Barre, Po., presents o televised science series
program planned by the city schools. As many as 200 students at the Elmer
L. Meyers High School watch the programs in the school auditorium. Projec-
tion Television permits viewing by large groups, and newest development by
General Precision Laboratory Inc., Pleasontville, N. Y., permits note taking
light levels in viewing rooms.
8. TV Instruction over Broadcast
Facilities must be included in the over-
all picture of CCTV possibilities. The
present use of kinescopes projected as
motion pictures in the classrooms, and
those distributed over coaxial cable
systems, indicates that this will be a
growing pattern in the years to come.
This method would not upset the
schedule of the school in order to coin-
cide with broadcast times, and the use
of the Videotape Recorder in the fu-
ture will add many obvious advantages.
Some major problems are already mak-
ing themselves known in this connec-
tion. Some Teachers' Unions have gone
on record opposing the unlimited use
of kinescopes of courses without addi-
tional compensation and royalties.
Educational film producers find that
CCTV raises questions of legal clear-
recommends that any agency con-
templating the use of films or film-
strips over closed-circuit television
clear their use with the producer just
as they would do in the case of con-
templated use on a regular TV
broadcast.
It is felt, however, that these problems
will be worked out to mutual satisfac-
tion as more experience is gained with
this new tool, and it is interesting to
make mention of some of the experi-
ments being conducted with broadcast
TV:
a. WTTW in Chicago is offering
Junior College credit courses via
TV. During the first year of opera-
tion the presentations were tele-
cast live during the morning
hours, but were repeated from
kinescopes during the evening
hours a week later. The program
is progressively building toward
the objective of offering the entire
two-year program of general edu-
cation in this way. Innovations are
planned to include neighborhood
centers for consultation purposes.
One course was offered by the
Chicago Teachers College this
summer to enable persons with
some advanced training to begin
to qualify for public school teach-
ing. In addition, the EBF Physics
films as prepared by Dr. Harvey
White and used in the Pittsburgh
Schools have been beamed to 20
high schools for gifted students in
their Sophomore year.
b. WQED in Pittsburgh telecasts
daily instruction to schools in the
areas dealing with fifth grade read-
ing, arithmetic, and French.
c. KETC in St. Louis programs in-
struction in second grade spelling,
ninth grade general science, and
ninth grade English composition.
In Conclusion
No attempt has been made to evalu-
ate the activities involved since this is
not the purpose of the presentation.
However, the tremendous scope and
potential of closed-circuit TV should
be apparent from even this brief over-
view. All who are in the field of educa-
tion are obligated to give CCTV a
second look, and in some instances a
first glance. Evaluation must come
from you and from your efforts in
using this instructional tool.
Arltiiowle<lgements and Sources of
Iiiioriiuitiiiii
Mr. C. W. Braum, Engineering Con-
sultant, Joint Council on Educational
Television, 1785 Massachusetts Ave-
nue, N.W., Washington, D. C.
Dr. Franklin Dunham, Mrs. Gertrude
Broderick, Dr. R. R. Lowdermilk,
Radio-Television Section, U. S. Office
of Education, Department of Health,
Education & Welfare, Washington,
D. C.
Mrs. Dorothy R. Smith, Secretary,
Committee on Television, American
Council on Education, 1785 Massa-
chusetts Avenue, N.W., Washington
6, D. C.
Mr. Robert E. Green, Dtrector, Depart-
ment of Education, Dage Television
Division, Thompson Prod., West
Tenth Street, Michigan City, Indiana
Mr. Herbert Suesholtz, Transvlsion,
Incorporated, New Rochelle, New
York
Miss Anne Taylor, Technical Services,
Kin-Tel (Kay-Lab), 5725 Kearney
Villa Road, San Diego 12, California
Jerrold Electronics Corporation, 23rd
& Chestnut Streets, Philadelphia 3,
Pennsylvania
Mr. Norman Wicks, General Precision
Laboratory, Inc., Pleasantville, New
York
Mr. L. L. Lewis, Educational Adminis-
trator, Radio Corporation of Ameri-
ca, Comm. Elect Prod., Camden 2,
New Jersey
EdScreen & AV Guide — October, 1957
477
ISOE TRAINING FIIMS-A INIQUE
EXPERIMENT THAT PAID OFF
by Seerley Reid, Chief
Visual Education Service
Department of Health, Education, and
Welfare, Office of Education
SIXTEEN years ago, shortly before
Pearl Harbor, the first U.S. Office of
Education training film was pro-
duced - ROUGH TURNING BE-
TWEEN CENTERS. Four years later,
with the end of World War II, 457
such films had been completed, bring-
ing to a close a unique experiment in
Government film production and dis-
tribution — and a most successful one!
The story of USOE's visual aids for
war training production program' is
well known and remembered — includ-
ing the frantic months of May and
June 1945 when more than 150 motion
pictures and a like number of film-
strips were completed with some 1,200
reels of original negatives and sound
tracks, master positives, and dupe
negatives delivered to De Luxe Lab-
oratories during a single month.
The period since 1945 has not
been nearly so dramatic but its accom-
plishments have been equally signif-
icant in the total story of USOE train-
ing films. For one thing, the films have
maintained a remarkable sales record
ever since they were produced. During
the 1941-45 war years, 31,432 prints
were sold; since 1945, 47,391 prints
have been sold — a decline in the an-
nual sales rate, it is true, but still quite
an accomplishment for war training
films after the war had ended. Curi-
ously, inexplicably, significantly —
choose your own adverb— 1956 sales
were 35% higher than 1955 and six-
month sales in 1957 were 50% greater
than during the comparable period
of 1956.
A second accomplishment since the
end of World War II has been the
use of USOE training films in the
Marshall Plan productivity programs
in Europe and, to a lesser degree, in
the Point 4 program in Asia, Africa,
'See particularly Floyde Brooker's explanation in
Training Films for Induslry: Final Report on
the War Training Program of the Division of
Visual Aids fur War Training. Odice of Educa-
tion, 1946.
and South America. In the latter in-
stances, foreign language sound tracks
have been magnetically produced, but
the International Cooperation .Admin-
istration is now planning to make
optical tracks of certain USOE films in
Spanish and some Asian languages.
It is in Europe, however, that USOE
films have been most widely translated
— into Danish, Dutch, French, German,
Italian, Norwegian, Swedish, Turkish,
and Serbo-Croat — and used first in the
European Recovery Program sparked
by the Economic Cooperation Adminis-
tration and now in the productivity
programs of the Organization for Euro-
pean Economic Cooperation. Over one-
half of the USOE training films, pro-
duced for war training in 1941-45 were
used in war recovery programs ten
years later! .And some 6,500 prints in
nine different languages are still in
use in Europe today.
Probably the most unusual feature of
the USOE training films — certainly a
unique aspect so far as Government
films are concerned — was the require-
ment of the 78th Congress that the
entire cost of production of the films
should be repaid from the sale of
prints. The exact language consisted
of a proviso in the visual aids for war
training appropriation acts for fiscal
years 1944 and 1945 which stipulated
that these appropriations might be
expended "provided that copies of
slides and films hereafter made shall
be sold at a price sufficient to pay the
whole cost of production of such slides
and films."
Since 1944 the contractors handling
sales distribution — Castle Films
through 1946 and United World
Films since 1 947 - have paid to the
U. S. Treasury a royalty on every
print sold. The Army, Navy, and
other Government agencies reproduc-
ing their own prints of USOE films
have paid similar royalties in accord-
ance with a decision of the Comp-
troller General of the United States
that such was the intent of Congress.
.And U. S. and other government agen-
cies have been encouraged to translate
USOE films into foreign languages in
order that additional royalties might
be obtained from the sale of such for-
eign-language versions. To date over
$460,000 has been repaid to the U. S.
Treasury toward amortization of the
production cost of the USOE training
films. .\nd royalties continue to come
into the Treasury.
USOE training films have indeed
"paid-off" — in the 1941-45 training of
war workers, in today's training pro-
grams of schools and industry, in tech-
nical assistance programs in Europe
and throughout the world, and in pro-
viding income to the U. S. Treasury.
They have also "paid-off" through the
continuous contributions to audio-vis-
ual education of the individuals who
ten years ago imaginatively conceived
and directed their production and dis-
tribution. These USOE film "gradu-
ates"—Floyde Brooker, Stan Mcintosh,
Paul Reed, Al Rosenberg, and others-
are known to all SCREEN readers.
The U. S. Office of Education is deeply
indebted to them.
"May I ask where you learned
to clean film . . . ?"
478
EdScreen & AV Guide — October. 1957
Reading by Projection
WE READ for fun. We read for relaxa-
tion. We read for many reasons,
but, when repeated day after day,
reading can become a humdrum thing
if we let it. Many teachers inject dif-
ferent techniques into the practice
to remove this feeling of repetition and
sameness. Many of the methods in-
clude such ideas as dramatizations,
picture drawing, tape recording, dic-
tionary work, and story telling. Ex-
hausting these media, we were looking
for something novel and practical that
did not detract from efficient use of
time.
With the advent of acetate plastic
for use on the overhead projector
and for lifts (taking pictures from
certain magazines by the use of rub-
ber cement) a new idea was developed
for us. We thought it over, planned
the time properly and decided we
would use less time and perhaps end
up with something better. This is
what we are constantly striving for.
Something better!
On the first day we silently read the
story that was associated with our
other ideas and studies. This we had
to do anyway. Next each child was
given a piece of plastic acetate that
measured 314 x 4 inches. A size that
would fit the slide projector. We then
went through the story again and
assigned a certain paragraph to each
student. The children then buffed one
side of the plastic with fine steel wool.
Then their task was to draw a pic-
ture on the plastic, which was to
represent the idea they had obtained
from reading the paragraph. The pic-
tures were then colored with regular
crayons. Some of the colors came
through true,' but others had to be
colored with translucent crayons for
projected materials.
Following this the pictures were
projected and the child that had the
paragraph for each picture read it
nloud. While he was reading another
by V. R. Nicholas
A-V Coordinator
.Heridiaii School
Kokoino, Indiana
student recorded the reading. This
took no more time than for a regular
class of oral reading. When the en-
tire class had finished, the tape was
played and the pictures again flashed,
while the rest of the class followed
the reading and studied the pictures.
As the teacher, I could determine the
comprehension by seeing the drawing.
Outcome? .At the very least — satis-
faction of tackling and finishing a job.
As one excited child proclaimed when
it came time to read — "That's my
picture," and promptly forgot where
his place was for a second or two.
But in addition to the satisfaction, the
reading is becoming less faulty. More
care is being taken to know all of
Reading is improved by visual association of ideas and correlated with the
subject of Art. The child reads, then draws what he reads, and sees it pro-
jected on the screen at the same time his tape-recorded reading is played.
Interest? Definitely! This is the
second week and everyone has already
erased his last week's picture and has
the next one ready for projection.
That indicates interest to me. Doesn't
it you?
Preparation? No one likes to hear
his mistakes, but he does like to hear
liis voice. Even the students who are
\ery slow readers sound very good on
the tape, because they look up words
they don't know and ask for help on
others. I'm hoping this will eventually
lead to self- exploration of reading
skills.
the words. And when the paragraph
assigned is read, it leads to wanting
to find out a little more about what
went before and what is going to
happen. The dictionary is out a little
more often and new skills are being
learned. This has been forcibly
brought out by the increase in ques-
tions concerning dictionary meanings
and markings.
I sincerely hope others will try this
method and will let me know how it
worked for them. Even better ideas
may evolve than this, and I would like
to know about them.
EdScreen & AV Guide — October, 1957
479
The Use of Slides For
Biology Exams
Donald K. Brown, Graduate Assistant, and
R. E. de Kieffer, Director of the Bureau
of Audio-Visual Instruction at the Univer-
sity of Colorado, Boulder, Colorado, col-
laborated to co-author this interesting
story that originated in their Biology De-
partment.
THE University of Colorado offers a
first-year course in General Biology
wliich has one three-hour lab per
week. Until recently, students were
tested on the laboratory material by
practical examinations which utilized
microscope slides and fresh and pre-
served specimens.
In this type of examination, twenty-
five to thirty "stations" were set up in
the laboratory, each containing a rep-
resentative spedraen. A small white
card was placed by each station, on
which one or more questions were
typewritten. Students were given ap-
proximately one minute at each sta-
tion and then all moved in unison to
the next station upon a given signal.
The exam was set up at the beginning
of the week and was not dismantled
until all sections had taken it, at the
end of the week.
This type of examination has proven
to have a number of unsatisfactory
features, among which are the follow-
ing:
1. Labs are tied up during test
week, preventing their use for
experimentation and for other
classes.
2. Demonstrations and microscope
slides are frequently tampered
with during the test, ruining the
question for students subsequent-
ly passing the station.
3. Time cannot be varied for in-
dividual questions. A hardship is
imposed on the students if ques-
tions are of unequal length.
4. Tension often runs high, inter-
fering with thought processes, or
causing students to get the num-
bers of questions mixed up.
5. Cheating is hard to prevent, as
students often put penciled an-
swers on the table tops beside the
stations. Students taking the test
at the end of the week tend to
get better grades because they
have been informed of the test
questions by friends and collab-
orators.
480
A satisfactory solution to most of
these problems has been found in the
use of projected materials. Both mi-
croscope slides and standard 2x2
color slides are used, the latter being
more convenient.
.\ number of biological supply
houses sell excellent 2x2 slides of
most organisms studied in Freshman
Biology courses. However, it is much
less expensive to do your own pho-
tography, and good results can be ob-
tained with a little practice. We at the
University of Colorado have made most
of our own slides. Large specimens
Projector
shown in use
here is the
Micro- Beom
which is a
product of
the Society
for Visual
Education.
Unit is
equipped
with a
heat-absorbing
glass to avoid
overheating
of the slides.
by Donald K. Brown and
R. E. de Kieffer
slides. The projector in use here is
the SVE Micro-Beam unit, and it has
been found quite satisfactory. It con-
sists of a set of lenses in a mount that
can be slipped into the barrel of most
35 mm slide projectors. The 35 mm
projector furnishes the light source,
which is ample for this purpose. In
fact, the light is so intense that it is
necessary to have the Micro-Beam unit
ecjuippcd with a heat absorbing glass
to avoid overheating of the slides. The
image projected by this unit is excel-
lent quality, very sharp, and nearly
free of spherical aberration.
are photographed directly and small
specimens are photographed through
a microscope, with a 35 mm camera.
The slides used must meet certain
basic requirements. The photography
must be good enough to show all im-
portant structures clearly. The pho-
tographs must be representative; i.e.
they must show the organisms and
structures studied in the laboratory.
Lastly, the scale must be obvious. A
linear scale or some familiar object
should be in every picture where any
doubt can exist as to size.
We use directly-projected microscope
slides as a supplement to the 2x2
For the lab practical, twenty-five of
the best slides are selected and a mas-
ter set of five or si.x questions per slide
is compiled. Each laboratory intructor
then constructs his own practical ex-
amination by selecting approximately
two questions per slide from his master
set.
The test is given in any suitable
projection room, with the instructor
standing by the screen, asking the test
questions and using a pointer when
necessary. The light reflected from the
screen has been found to be sufficient
(Conlinttrd on page 49?)
EdScreen & AV Guide — October. 1957
Xr e - lubricated
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toTreater screen brilliance
Jillasy to set up
^Aittached reel -arms
IMo snubber rollers
JLhreads quickly and simply £
w Ml
The only way fully to appreciate fine motion-picture projection is to see and hear
it in action. Ask your audio- visual dealer for a Kodascope Pageant Sound Projector
demonstration. It's an adventure in sight and sound.
To find out more about Pageant dependability, simplicity, ease of main-
tenance, write for Bulletin V3-22. Yours for the asking. No obligation.
EASTMAN KODAK COMPANY, Dept. 8-V, Rochester 4, N.Y.
Kodak
EdScreen & AV Guide — October, 1957
481
Progress Report on the
INTERNATIONAL TAPE
EXCHANGE PROGRAM
by RUTH Y. TERRY
The International Tape Exchange Pro-
gram which was inaugurated by Mrs.
Ruth Y. Terry of Muskegon, Michigan,
has been in progress three years, ending
with October of this year. We have been
happy to act as her intermediary in effect-
ing exchanges between classes and groups
in this and other countries. However,
classes or groups who are interested in a
tape exchange should do so by corre-
spondence directly with each other rather
than with this magazine, or should get
in touch with Mrs. Terry, to facilitate
arrangements.
Following is Mrs. Terry's latest report
on the progiess of the program.
Canadian Schools
I appreciate the many fme responses
I have received from Canadian schools
and appreciate the announcement,
which the Manitoba School Journal
made in the April issue on the editorial
page. We thank Mr. Pratt, Director
of the Curriculum, Manitoba Depart-
ment of Education for this notice.
More than twenty schools in Canada
have responded.
Film User
In January 1957, the Film User in
lx)ndon announced the second time
the International Tape Exchange Pro-
gram, this time on the editorial page.
One of the following responses came
from ^Ir. Ceris Jones, Lectures Re-
search Officer, stating, "I am inforftjed
that you hav^ had very successful ex-
perience- in the use of magnetic tape
recorders for educational purposes. Is
it possible for this country to benefit
from that experience? Recorders are
482
now being widely introduced into
schools and teachers feel the need of
guidance as to how the machine can
be used effectively for teaching. I
should be very grateful for your
advice."
Mrs. Evelyn Wickerink, Orchard
View School, Muskegon, Michigan,
with Dole Gibson, her Audio Visual
Director, is making a tape on
Michigan as part of their con-
tribution to the International Tape
Exchange. English and literature
periods offer this opportunity. In
the past their topes have been
exchanged with schools within the
United States. Now the class is
concentrating on schools abroad.
The children ore well indoctri-
nated in this activity since the
working committees include on art
director, who is responsible for the
bulletin board preparation, os
shown in the photograph, o sound
director, who manipulates the
phonograph for the opening and
closing music of the program, a
chorus of children's voices, a com-
mentator, and finally reporters,
who give facts on Michigan.
W. Michigan U.
The Audio-Visual Center at Western
Michigan University utilized a bulle-
tin board display of the International
Tape Exchange Program where Miss
Dina Pavri from India, a Supervisor
of Secondary Education, saw this an-
nouncement and expressed enthusiasm
about the exchanges of tapes as one
way to raise the educational level of
her people. Their pupils in return
will tell about their country, which
should offer good sources of supple-
mentary teaching material in social
science.
Bob Jaeger, our guest from
Western Michigan Christian High
School, explained the Fourteenth
Amendment and how it operates in
our country, on a tape to Tomkang
English College, China. His speech
has been heard by the U.S.I. A.
Such material is recommended as
showing our American way of life
because such a talk on citixenship
deals with the civil and political
rights of persons in our country.
EdScreen & AV Guide — October, 1957
Vienna, Austria
Dr. Richard Kogl. a superintendent
of schools of Vienna, Austria, with a
staff of 500 teachers and 200 of them,
teachers of English, wishes to receive
tapes from U.S.A. in English and send
German tapes on any age level from
elementary grades through the uni-
versity. With the aid of Dr. Lunzer,
an English interpreter and lecturer
at the University of Vienna, this plan
could be consummated. I have had
personal contact with these two per-
sons during their stay in the United
States, and also had the very fine
privilege to record both the Germai^
and English of these individuals. They
speak distinct Americanized English.
The four exchange students Agi
Hemmer, Germony; Anna Thor-
wall, Finland; Nancy Clink, U.S.A.
(exchange student to Germany
last year) ; and John Mandeibaum,
France, were our guests several
times and told us about their
school systems, cultures, their ways
of life and so forth. These young
people heartily endorse the Inter-
national Tape Exchange Program
as an excellent means of keeping
informed about other people in
other lands. They have inspired
my pupils and have been glad to
moke tapes so we can shore their
knowledge of their homelands with
other correspondents of ours.
Cuntur, India
Mr. N. S. Murte of Guntur, India
writes direct from his country that he
is very happy to participate in the
International Tape Exchange Program.
He wishes to exchange tapes in short-
hand. "I will appreciate very much
ii you will kindly put me in touch
^with American Secretarial Schools that
'give shorthand and typewriting tuition
"•i^ia tape recorder so that we can ex-
change tapes with schools in your
country." So he sends three names
for exchange with a very careful ex-
planation in hundreds of words of the
qualifications of these schools and their
instructors. He writes of other
languages spoken in India. However,
English is the co-official language and
this kind of exchange apparently offers
no language barrier.
Melbourne, Australia
Mr. Floyd L. Smith of the Wood-
ruff School at Ypsilanti, Michigan
reports on an exchange with the North-
cote High School of Melbourne, Vic-
toria, Australia. Both teachers and
pupils corresponded to initiate the
program. The sixth graders are utiliz-
ing the tape received as a part of their
geography study of Australia. More
about this later.
How about more response about
your participation from the school at
New Hartford, Connecticut? We would
like to have some photographs and a
short resume of your activities in the
International Tape Exchange Pro-
gram.
Following are names and addresses
of persons in other countries interested
in exchanging tape recordings with
classes and groups in the United
States. If you are interested, write
directly to the name and address
given to make arrangements. Give
the age level of your class or group.
Give mechanical details about your
tape recorder, suggest the purpose and
content of the tape messages, offer to
send the first recording — and then
follow through promptly when the
exchange has been agreed to.
Mr. Ralph Bridge (Spanish for English)
I'rofessor ile la Universidad Nacional de
Cuyo
Colegio Nacional de San Juan, Esc. Indus-
trial de la Nacion
Director Ejccutivo de A.S.J. T.C.A.N..\.
San Juan, .'\rgentina
Dr. Dorothea Lunzcr-Lindhausen
(German for English)
Diplom-Dolmethsch Fur Die Englishe
Sprache
University Lektor
Wien VIII, lengausse 14
Vienna, Austria
Miss Adelaide Pellegrino (student)
Alameda Barros, F 35
Sao Paulo, Brazil, S.A.
Mr. F. R. Kennedy, Director
Audio-Visual Division
Department of Education Newfoundland
St. John's, New Foundland, Canada
Mr. ,\. H. Tauberg, Principal
Burton Elementary School
Burton, B. C, Canada
Mr. E. C. Cameron, Principal
Skidegate Inlet United EL. Sr. High
School
Queen Charlotte City, B. C, Canada
Mr. Robert G. Moore, Principal (prefers
.Australia or New Zealand)
King Edward School
Prince Rupert, B. C. Canada
Mr. E. G. Edgar, Principal
I'auline Johnson School
School District, 45
II .50 22nd Street
West Vancouver, B. C, Canada
EdScreen & AV Guide — October, 1957
Mr. Dan Premo
C:arrcra 7A #47-58
Bogota. Colombia, S. .\.
Mr. W. G. Mclntyrc, Principal
Harold Bishop School
R. R. #3
North Suurey, B. C, Canada
Mr. Ccris Jones
Lecture and Research Officer
University College of South Wales and
Monmouthshire
Cathays Park,
Cardiff, Great Britain
Mr. K. S. Murtc (Business Education)
11th Line, Arundalpet P. Q.
Guntur-2, India
Mr. K. S. Murte, Stenographer
Andhra Christian College
(>untur, India
Mr. N. S. Prasada Murte, M. Sc, B. Ed.,
Headmaster
Board High School, Kolakaluru, Tenali
Taluq,
Guntur 2, India
Dr. B. S. Ramakrishna
Department of Electrical Communication
Engineering Dept.
Indian Institute of Science
Bangalor 3, India
Head Master
Gov't Muslim School
Chittagong, India
Ustunomiya University
Mastubara Elementary School
Tomasturi— cho Ustunomiya
Tochigi, Japan
Head Master Chittagong Collegiate School
Hony. Commandant Junior Cadet Corps
Battalion
Chittagong, East Pakistan
(eliminate from the .April listing:
Karachi, Pakistan and West Pakistan.)
Mr. Waldo Memo Rubio
.\venida de Roma 36
Leon, Spain
WARNINGS
(1) Don't delay replies too long.
(2) Don't overlook the fact that
mail regulations are constantly chang-
ing. Always confer with your post
office. (Inquire about the gift restric-
tions on tapes for certain countries.)
(3) Don't forget to insure tapes for
safer delivery. It may be necessary to
send tapes parcel post to use interna-
tional mail insurance.
(4) Don't send photographs, school
handbooks, printed materials, or any
other item in the package with the
tape recording.
(5) Don't overlook asking in your
correspondence if there are duties or
customs fees on tapes coming from the
United States.
Please send stories and photographs
of your tape recording exchanges to:
Rulh Y. Terry
8M Ruddiman Drive
North Muskegon, Michigan
483
Audio Directory
Audio Equipment
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SOUND
advice
"The air, and not the page, is the
natural climate of poetry. Laid away
and petrified in books, jjoetry chokes
or dies away. Its destiny is not the lot
of stuffed birds. Recordings serve it
well."
— Gabriela Mistral
Poetry is music with its own forms
and values. It cannot be measured by
the same standards by which prose is
evaluated — nor can it be understood
fully without ear participation. The
recording director has a tremendous
opportunity — and at the same time an
equally stupendous challenge — to free
poetry from the bondage of words and
translate it into sound, free and in new
forms, for purely aural comprehension.
This challenge is being approached
and will be met and we listeners will
profit by the opportunity to hear poetic
words as they were meant to be de-
livered. A leader in this practical and
intellectual endeavor is David Allen
whose reading has been recorded un-
der the "POETRY RECORDS" label.
His "SIXTEEN SONNETS OF
WILLIAM SHAKESPEARE" (Poetry
Records PR 201) is evidence of this
application of beauty of delivery to
sounds recorded in words. His reading
is embellished by appropriate harp
music composed particularly for this
purpose by Curtis Biever and per-
about audio materials
and equipment
by MAX U. BILDERSEE
formed by Margaret Ross. The mood
of the poem, mirrored in the musical
accompaniment, is underscored by the
reading.
Although Shakespeare left the world
little evidence of his personal life, his
craftsmanship was sufficient that he is
considered to be one of the if not the
greatest single figure in English letters.
His plays give him a standing achieved
by no one else and his sonnets add to
his stature.
One can disagree with the order in
which the selected sonnets are deliv-
ered, and indeed with the editorial
decision of which to reproduce, but the
imagination of delivery and direction
leaves little to be desired. Included in
the collection are "When I Consider
Everything That Grows" (Number
XV), "My Mistress Eyes Are Nothing
Like The Sun" (Number CXXX),
"Shall I Compare Thee To A Summer's
Day" (Number XVIII) and "How
Heavy Do I Journey on the Way"
(Number L). These and several others
are known to many high school and
college students. Certainly, without
question, the college major in English
must be intimate with each of these
works of beauty, and many more ma-
ture high scliool students can profit
from the experience of hearing and
reading these magnificent works. The
The right recording at the right time!
AUDIO EDUCATION
recordings are a "shot in the arm" for classes at all levels of
instruction. From the first grade through high school. Audio
Education, Inc., has the right recording for your particular^
classroom needs. There are many sparkling recordings to
stimulate interest, aid comprehension, and enrich your teach-
ing program. Featuring music, rhythms, and the language
arts, these Audio Education recordings provide the answer to
your quest for more effective ways of teaching.
Send for tree chart. "Recordings for Teaching" #E-232
Audio Education, Inc.
55 FIFTH AVENUE NEW YORK 3, NEW YORK
484
EdScreen & AV Guide — October, 1957
ecording under discussion will be a
aluable addition to the collections of
loth libraries and English Departments
n secondary institutions.
It has long been the lot of poets to
le recognized for their artistry only
by succeeding generations. Many have
labored under the most difficult cir-
mstances and have achieved too lim-
[ited circulation among their contem-
iporaries. Such is not the case with
Elias Lieberman who, as a child, came
to American shores from his native
Russia late in the nineteenth century.
Trained in .American schools. Dr. Lie-
jberman achieved dual fame as an out-
standing educator and as a student of
the American literary scene. Starting
a classroom teacher in the New
ork City schools upon his graduation
from college, Dr. Lieberman rose to
the post of .Associate Superintendent in
New York City's tremendous educa-
tional establishment.
Early in his career Elias Lieberman
began expressing his impressions of
America in poetry. His first book,
"Paved Streets" was published in 1918,
but before that he was hailed as his
"I AM AN AMERICAN" was read in
the House of Representatives in 1917
and was made part of the Congres-
sional Record.
In 1953 Dr. Lieberman recorded
twenty-eight of his poems for release
in the Contemporary Poetry Series
published bv The Spoken Words. This
disc "ELIAS LIEBERMAN" (The
Spoken Word — SW 105) contains, in
addition to "I Am an American" such
well known poems as "To My Brothers
Everywhere," "Credo," "The American
Way," "The Woman With a Broom,"
"Victory," "A Teacher Speaks," "Mer-
curio Sees the Town," ".An Abandoned
Tow Path," "Weeds" and many other
selected examples of Dr. Lieberman's
work.
High school students have much to
profit from reading Elias Lieberman's
work and from hearing his own inter-
pretation of his words. Elias Lieber-
man is a capable reader and his poetry
profits from his own delivery. Certainly
college and high school library col-
lections should have this recording on
their shelves where it can be selected
for hearing and close study.
POET'S GOLD (RCA-Victor ERA
269) is a splendid rendition by David
Ross of Keats' "La Belle Dame Sans
Merci," Emily Dickinson's "Success Is
Counted Sweetest" and "Hope Is the
Thing With Feathers," Matthew Arn-
old's "Dover Beach," Decker's "Sweet
Content," Hood's "I R e m e m b e r,"
Burns' "A Red, Red Rose" and that
perennial favorite, "Annabel Lee" by
Edgar Allan Poc. This, too, is beau-
tifully read and is worthy of adding
essential instruments off education
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Address.
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in Canada: Atlas Radio Ltd., Toronto
EdScreen & AV Guide — October, 1957
485
Newest and Finest Records
for Teachers and Students of
FOREIGN
LANGUAGES
Many fcachers are using these albums in class-
rooms and also recommending them (or home
study. Each ZODIAC album includes 3 unbreak-
able hi-fi 33 Vj rpm LP records, together with the
teitt and translation, delightfully illustrated.
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Write for Descriptive Literature
zoDi^o i^EOortiDinsro- oo., ino.
501 Madison Ave., New York 22, N. Y.
to school and college collections. Mr.
Ross needs no introduction to the
many thousands of listeners who have
enjoyed his readings of poetry on
radio. He has expressed our belief in
the inherent music of poetry, saying,
"A poem should be heard. To speak it
aloud is to liberate it from the page.
It is an act of deliverance. Since a
poem has an auditory life, a body of
musical sounds, we should not be con-
tent to settle for its silence. I am
reminded of the caged bird: we have
but to free it, to observe the full range
of its flight. So with the poem. Speak
it aloud and we release its essential
music."
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Two of childhood's great heroes are
with us on records and deserve intro-
duction in the intermediate grades.
The ten to twelve year olds will par-
ticularly enjoy "THE STORY OF
P.AUL BUNY.AN" (RC.\-Victor WBY-
4). Although intended as an entertain-
ment record, this disc can well be used
for an introduction to this phase of
.American Literature. Combined with
"Paul Bunyan and the Howlin' River"
(from the .Album "The Sky's the Limit
—.Audio Education LL-1) the teacher
has an ideal pair to present the fic-
tional character and the beginnings of
.American Folklore. The RC.A-Victor
recording presents excerpts from sev-
eral folk songs ably sung by Murray
Phillips as an introduction to some of
the spectacular feats performed by the
legendary giant of America. His serv-
ices to the farmer, to the woodman and
to our whole transportation system
(after all, he scooped out the Great
Lakes and dug the Erie Canall) are
summarized on this disc.
But Davy Crockett was a real per-
son, frontiersman, Indian fighter, sol-
dier, hunter. Congressman and author.
The recording, delivered in the first
person by Bill Hayes, is adapted from
the recently published, "Davy Crock-
ett's Own Story." The volume, and
therefore the recording, are taken from
three original sources: ".A Narrative of
the Life of Davy Crockett" (1834), ".An
.Account of Colonel Crockett's Tour to
the North and Down East" (1834), and
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"Colonel Crockett's Exploits and .Ad-
ventures in Texas" (1836) all of which
were written by the frontiersman him-
self. The real Davy Crockett, despite
limited schooling, distinguished himself
as a hunter, a hero and a representa-
tive of his constituents in Congress.
This is all summarized in a worth-
while "folksy" first penson recording
titled "THE REAL DAVY CROCK-
E:TT" (Folkways Records -FP 205)
which can be an effective teaching tool
in classes studying .American History,
particularly the early nineteenth cen-
tmy up to and including the famous
fearsome Battle of the .Alamo.
The same groups of pre-teen and
early teen-age youngsters can secure a
picture of colonial .America and its
customs as pictured in the folk-songs
of the time, sung by Bill and Gene
Bonyun on the disc "Y.ANKEE LEG-
END" (Heirloom HL 500). The disc
contains some well known songs such
as "Yankee Doodle," "Jenny Jenkins,"
"Riflemen of Bennington" and "Blow
tlie Man Down." Many other less well
known folk songs of the period are
sung by this talented folksingcr. Cer-
tainly this record, or parts of it, can
help develop an appreciation of the
atmosphere of the late eighteenth cen-
tury in New England and give stu-
dents an understanding of the prob-
lems and hardships of the founders
of .America.
Finally, "THE TARRIERS" (Glory
Records PG 1200) is a collection of
folk songs presented in an interesting
but rather commercial manner. No
cjuestion can be raised concerning the
jjopularity of the style of delivery but
such work songs as "Drill, Ye Tarriers,
Drill" and "The Banana Boat Song"
should be delivered in a slower, more
easy-going tempo so that natural work
movements will not be overly accel-
erated. .After listening to "Drill, Ye
Tarriers" as presented in this disk we
went back to Bill Bonyun's delivery of
the same folksong (WHO BUILT
AMERICA, Folkways, Album 2) and
found it easier to move naturally and
easily in a work rhythm while listening
to the older recording. However, the
adaptation of folksongs to modern de-
livery is distinctly a part of the present
scene and these two recordings can be
compared in class as a motivating and
instructional device. .After hearing
both, students can be asked to study
the lists of popular songs and prepare
a collection of folk music which has
been adapted to modern rhythms of
modern delivery.
"REK-O-IvUT," makers of fine audio
equipment, have recently acquired the
.MJD.AX line of cartridges, adapters
and styli with quarters at 38-19 108th
Street, C;or()na 68. New York.
486
Fr^'^rrpor-l f-r A\/ C.n'iAi:
n^-f^ko,- IQt^T
{valuation of new films
by L. C. LARSON
Director, Audio-Visual Center
Indiana University
CAROLYN GUSS
Associate Professor, School of Education
Indiana University
and JOHN FRITZ
Instructor, School of Education
Indiana Universitv
Vilm reviews and evalunlions on
these pages are based upon discus-
sions by a preview committee com-
posed of Indiana University faculty
members, public school teachers, stu-
dents of audio-visual education, and
staff members of the Audio-Visual
cenJer of Indiana University.
Preview prints should be sent direct-
ly to the Audio-Visual Center, Indiana
University, litoomington, Indiana.
FROM TEN TO TWELVE
(The McGraw-Hill Tt-xt-Filni Depart-
ment, McGraw-Hill Book Company,
Inc., 330 West 42nd Street, New York
36, New York) 30 minutes, 16mm,
sound, black and white, 1957. Pro-
duced by Crawlev Films. Ottawa, Can-
ada.
DESCRIPTION
The fourth release in the ".Ages and
Stages" series, this film shows some of
the characteristics of ten- to twelve-
year-old behavior and points out that
by observing the (hildren shown in
this film, adults may be helped in their
understanding of guidance of this age
group.
Opening scenes show ten-year-old
Bob Jones, his eleven-year-old brother,
Fred, and their gang in after-school
play in the yard of the Jones family.
The film points out common character-
istics, such as being noisy and messy in
appearance and gathering together in
a loosely knit gang, as well as illus-
trates differences in physical develop-
ment and personality traits. When
Bill, a twelve-year-old, and Rod, a
thirteen-year-old, join the group, more
mature characteristics of the two older
boys are described.
Shifting to an upstairs room in
which twelve-year-old Betty and her
friends have congregated, the film
treats generalized characteristics and
individual differences of these girls —
some unsophisticated while others have
a more mature, teenage outlook. The
film also points out that these girls are
sensitive to and aware of human rela-
tions with adults, such as parents and
teachers. Contrasts are made between
the poise in social situations of ten-
to twelve-year-old boys and girls when
Mrs. Jones offers both groups of chil-
dren some homemade cookies.
FH^rrf^pn fr AV CuiHc — ^ October, 1957
When Mrs. Jones calls her children
in for evening chores, homework, and
preparation for the evening meal, the
film centers its attention on the Jones
family. Typical home scenes show
Mr. |ones handling Betty's prolonged
telephone call, sharing Fred's interest
in the sports page of the evening pa-
per, and helping to make the evening
meal a pleasant occasion.
The film then pictures the events
of the following morning when a prob-
lem arises involving Fred who com-
plains of a stomach-ache. Betty who
accuses him of pretending illness be-
cause of his difficulties the previous
day in football practice, and Bob who
"sticks up" for Fred. After Betty and
Bob leave for school, Mrs. Jones tries
to question Fred about the "football
incident" but seeing his emotional
reactions she decides to leave the mat-
ter until evening and to Mr. Jones.
Scenes then shift to Bob's classroom.
Here some characteristics of ten-year-
olds are pointed out as the teacher
calls one youngster back from his day-
dreams and reprimands Bob and a
friend, who have been tattled on by
a girl, for a mischievous act. The nar-
rator points out the typicalness of the
girl's tattling and the boys "taking"
their punishment.
In the evening, scenes in the Jones
home show Mr. Jones encouraging
Fred to give his version of the "foot-
ball incident," speaking friendly but
frankly of Fred's mistake in the situ-
ation, and preparing the boy for the
possibility of his being dropped from
the team.
.As the narrator points out that the
family may never find out about some
incidents, the camera picks up Bob and
his gaing as they enter a house that
is being constructed and damage an
electrical outlet. Entering the Jones'
kitchen, the boys, upon being ques-
tioned by Mrs. Jones as to what they've
been doing, give the usual, elusive an-
swer, "nothing." Then, in a montage
of scenes the film suggests several ways
parents can help to prevent destruc-
tive pranks: doing interesting things
with them as well as tor them: sharing
some things as a family group: provid-
ing group activities with their peers;
gradually increasing the amount of
personal freedom; and showing a
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A NEW FILM ON
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sense of humor.
The concluding scenes of the Jones
family center around Betty's giving a
Halloween party — the argument that
arises between Betty and her mother
as to the time the party should end;
the entire family helping her decorate
the house; the arrival of the girls in a
group followed very shortly by the
boys; the way Betty gets the group
dancing; and the unobtrusive yet
watchful role of her parents. As Bet-
ty's friends are pictured leaving the
party, the narrator restates some of the
characteristics that have been observed
in ten- to twelve-year-olds and empha-
sizes the importance of understanding
children in this age group as prepa-
ration for understanding them in the
teenage years.
APPRAISAL
This film presents, in an interesting
and natural manner, situations likely
to occur in the daily life of ten- to
twelve-year-old boys and girls and the
interspersing of dialog with the nar-
rator's remarks adds to the feeling that
the viewer is seeing real people in
everyday life situations. Both par-
ents and teachers will see a number
of incidents that will remind them of
their own experiences with this age
group. Used with groups of parents,
the film should open the way for an
informative discussion about the means
of living with and working out home
and family problems as numerous ex-
amples are presented that show pa-
rental understanding and guidance,
such as the handling of the football
incident with Fred. Mother-Father co-
operation is seen in the action of Mr.
Jones as he upholds his wife's decision
that 10:30 is the closing hour of Bet-
ty's Halloween party. In more direct
fashion, the film enumerates several
things families can do to help prevent
destructive activities, such as the prank
of Bob and his friends in the partially
constructed house. In child study
courses for prospective teachers and
homemakers, the film will be useful
to point out common characteristics
and individual physical and personal-
ity differences in ten- to twelve-year-
olds and will serve as a basis for com-
ments and suggestions of ways in
which the school and home can coop-
erate in helping these boys and girls to
grow up.
— Beryl B. Blain
THE NAPOLEONIC ERA
(Coronet Instructional Films, Coronet
Building, Chicago I, Illinois) 14 min-
utes, 16mm, sound, color or black and
white, 1957. $125 or $68.75. Teacher's
Guide available.
DESCRIPTION
The Napoleonic Era uses paintings
and live-action photography to trace
the key events in the building of the
Grand French Empire and in its down-
fall climaxed by the Battle of Water-
loo in 1815.
Frederic Gautier, a former officer in
Napoleon's army, visits an art museum
and recalls famous events of the period
between 1795 and 1815 as he views their
interpretation on canvas. In addition to
depicting scenes by such artists as
Jacques Louis David, Jean Meissonier,
Francois Gerard, Antoine Vernet, and
Baron Gros, the film shows many views
of actual spots where action took
place. In several instances, action is
repeated through narrative dramatiza-
tion.
.Animated maps are used to show
the growth of the Grand French Em-
pire under the leadership of General
Bonaparte. Highlights of Napoleon's
political life and conquests are out-
lined in the film, beginning with the
insurrection of 1795 during the French
Revolution and concluding with his
defeat at Waterloo.
The film shows how the young gen-
eral was given command of the Army
of Italy as a reward for putting
down an uprising against the Republic
and how he was made master of the
French Republic after a successful
coup d'etat. As First Consul, Napo-
leon restored public order, collected
taxes, and re-established the govern-
ment's credit. The young leader insti-
tuted many reforms such as organizing
the laws of the land into a uniform
code, unifying the school system, and
restoring religious peace between
France and the Papacy.
In the Cathedral of Notre Dame,
Napoleon crowned himself Emperor of
France on December 2, 1814. His goal
became the fusion of all the nations
under France and he set out to add
more conquests to the many countries
already dominated by the French. The
high point of Napoleon's power came
when he met and defeated Emperor
Alexander of Russia. In tlie Treaty
of Tilsit, it was agreed that Europe
be divided between France and Russia
with France receiving all of Europe
west of a line starting at the Niemen
River.
On an animated map, a new prob-
lem for Napoleon and the French is
illustrated. The English fleet was de-
stroying France's sea trade. In retalia-
tion. Napoleon closed the continent
to England by a counter blockade, the
"Continental System." Instead of mak-
ing the continent independent of Eng-
land and her colonies, the supply of
imported goods diminished, many busi-
nessmen were forced to close their
488
EdScreen & AV Guide — October, 1957
stores, and the popularity of the
French government (ell.
One by one the conquered countries
began open opposition until, in 1812,
the Grand Army of France marched
into Russia and was forced to retreat.
The narration explains that the em-
pire began to disintegrate and the
nations of Europe united to defeat
Napoleon at the Battle of the Nations
in Leipzig. Napoleon abdicated and
the empire was ended except for a
brief attempt to return to power, but
after Waterloo, his dictatorship ended
forever.
The film points out that even
though the Napoleonic Era ended,
many of the reforms instituted by Na-
poleon still prevail.
APPRAISAL
The Napoleonic Era makes an effec-
tive use of paintings, maps, and live-
action photography to dramatize two
decades in history as seen through" the
eyes of an officer who served under
Napoleon. Comparisons of Napo-
leon's political and military tactics
with those of leaders of other histori-
cal periods are stimulated and Napo-
leon's influence on present-day France
provides material for discussion. Stu-
dents from junior high through college
should find this film helpful in under-
standing the chronology and im-
portance of the Napoleonic Era.
Although several of the more romantic
episodes in Napoleon's life such as his
exile to Elba were not mentioned,
careful selection of the events in the
historical sequence of this twenty-year
period contributes to the effectiveness
of the film. The fact that Napoleon
is always represented through paint-
ings contributes much to the illusion
of realism initiated by the use of the
"eye-witness" technique.
— O. E. Bissmeyer, Jr.
OUR CHANGING FAMILY LIFE
(Text-Film Department, McGraw-Hill
Book Company, 330 West 42 Street,
New York 36, New York) 20 minutes,
16mm, sound, black and white, 1957.
$125. Produced by Knickerbocker
Productions.
DESCRIPTION
As one of a series of films that is
correlated with the textbook Sociology,
by Arnold W. Green, this film traces
the changing character of the family,
the altered role and status of its mem-
bers, and the economic and social
forces that have exerted a pronounced
impact upon family life.
The film describes rural family liv-
ing during the last decade of the
19th century and then depicts the
changes that have occurred during the
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EdScreen & AV Guide — October, 1957
489
A NORRIS EWJNG FILM
"I LIVE ON
THE MOJAVE DESERT"
$150
16ini
..jixl-coU
— an educational film for clenienlar> and S4.'condar>' l<.■^<■li
— tnodrm limine on an Amoricaii desert
— animaps explaining desert gco(;r.ipliy and climate
— an overview o( typical desert indiiitriet
— pictorial samplinft of Mojave school activities, including field Iripi
addiHonal ftlmi from the seritt
'THE WORLD AROUND US"
"CAi-iroBNiA" — geography • leather - ti-ntcr
"The Cbeaitjt TuEASimE" — sources of California uairr
"CiTABwen Tbeasitre" — conaen^ltion and redittribiitkm of California
water
Frrtieu' jiriiiU *m( o
ic<iurtt
Avis Films
p. O. am &i^ BiirluiiL, Cal.r.m.i
sutteeding 75 years. Opening scenes
portray the crucial role of the father
as a farmer who is the sole source of
economic support of his family, the
undisputed head of the household, and
the teacher of his son in the skills of
farming. According to a clear division
of labor, mother and grandmother are
shown performing the necessary house-
hold duties of preparing the food,
tending the youngsters, and generally
fulfilling household responsibilities.
The older children, Rosemary and her
brother Franklin, assist their parents
by also working in the home and on
the farm. To complete the family
circle, grandfather, while he is 70
years of age, still performs the useful
function of caring for the livestock.
Thus, through the division of labor,
the existence of the family as an eco-
nomic unit is maintained.
The unity of the family is further
illustrated in the leisure-time pursuits
of the members. On Sunday the family
listens to father as he reads from the
Scriptures or visits as a group with
friends. A series of scenes reveals
how evenings become the occasion for
games in which all generations par-
ticipate, more serious learning on the
part of the young, as well as courting
within the circle of approved family
activities. The intimacy and the unity
of the final scene epitomizes the in-
tegrity and the closely knit character,
economically and emotionally, of the
American farm family of the 1880's.
The film then discusses a number of
key forces and events that gradually
undermine the economic unity of the
family and radically alter the roles of
family members. The emergence of
factory employment, the growth of
cities, new developments in communi-
cation and transportation, the stock
market crash and the economic depres-
sion of the 1930's, and finally, World
War II are seen to weaken traditional
family ties by permitting more indi-
vidualistic pursuit of interests and
aspirations. In the case of women.
TO INFORM TEACHERS AND PARENTS
GREGORY
LEARNS TO READ
JUST RELEASED
A 16mm SOUND MOTION PICTURE SHOWING
THE TEACHING of WORD RECOGNITION
TECHNIQUES
SEE HOW CHILDREN
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B-W $135
COLOR $235
28 MINUTES
PRODUCED IN COOPERATION WITH THE LANGUAGE EDUCATION DEPART-
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by THE AUDIO-VISUAL MATERIALS
CONSULTATION BUREAU . . . COLLEGE OF EDUCATION
WAYNE STATE UNIVERSITY . . . DETROIT 2, MICHIGAN
particularly, growing opportunities for
employment outside the home along
with vast increases in available goods
and services facilitate marked changes
in their status and role in the family.
Today tlie family is seen in its smallest
unit, and, in view of the increasing
divorce rate, appears destined for
further disintegration.
The next sequence of scenes shows
how farm machines and household
appliances have so increased produc-
tivity as to enable the children to
devote more time to school and to
make less significant the work of older
members. Leisure pursuits become
more divorced from other family activi-
ties. Similar changes are shown to
occur in an urban setting where a
grandfather, a widower and retired,
is "old" when he reaches 60 years of
age. The behavior of family members
in the next generation is typified by
his daughter, Mrs. Norton, and her
husband. Mrs. Norton is observed re-
lieving the "baby sitter" when she
arrives home. When father returns
from work, he occupies the youngsters
while mother prepares dinner, and
then becomes "baby sitter" for the eve-
ning while mother attends her art
class. Hence, roles of father and
mother appear less distinct — the early
division of labor is greatly modified
as each member includes in his area
of responsibilities some of the roles
of the other.
Closing scenes emphasize the psycho-
logical importance of marriage. As tlie
social and economic forces effect gross
changes in the character and function
of the family, modern urban living
is seen to make marriage more desir-
able to accommodate the need for inti-
macy and companionship. While these
changes in the family are great, how-
ever, the film observes that the family
as an institution will continue to
flourish as long as it is performing the
essential functions of reproduction and
care and socialization of the young.
APPRAISAL
The outstanding character of this
film lies in the vast sweep that it
manifests in tracing the changing pat-
terns in family living during the past
75 years as well as in the various de-
tails and marked distinctions that are
portrayed in the evolving pattern of
family living. The film may be used
in a variety of ways: (1) to show how
the early division of labor provided
for the continuation of the family
as a unit, encompassing both work
as well as recreation; (2) to contrast
<arly and modern patterns of family
life with special emphasis upon the
growing freedom of the individual
members in today's family; and (3) to
490
EdScreen & AV Guide — October, 1957
portray how contemporary roles of
the husband and wife are becoming
more similar and reciprocal. The film
docs admirably in attempting to en-
compass a subject of such historic
dimensions and social psycho-
logical complexity. In spite of this
complexity, however, continuity is
maintained through effective visual
transitions as well as a commentary
that alternates in tone between sym-
pathy and reflective and analytical
objectivity. Only on occasion do char-
acter portrayals, lacking somewhat in
sincerity and spontaneity, mar the
smooth flow and unity of the film
presentation.
The primary audience for this film
would be college students in introduc-
tory courses in sociology and social
psychology. High school classes in
social studies and home economics
studying the changing nature and func-
tion of the family in contemporary
times will also find this film helpful.
In addition, adult groups such as
PTA and church organizations who
are concerned with child development,
deviant behavior of young adults in
the community, marriage problems,
and problems of the aged, would
likewise regard this film as both
stimulating and informative for the
film touches upon a crucial area in
human affairs at a time when all
social beings must contend with an
increasingly unstable and less direc-
tive environment.
THAILAND, LAND OF RICE
(Encyclopaedia Britannica Films, 1150
Wilmette Avenue, Wilmette, Illinois)
14 minutes, 16mm, sound, color or
black and white, 1957. $125 or $62.50.
Teacher's Guide available.
DESCRIPTION
This film presents scenes of city life
in Bangkok, rice farming in the Chao
Praya River valley, and commerce in
Thailand.
Map animation and view of Thai-
land described through narration tell
much of the struggle by the people
of the oldest free nation of Southeast
Asia. One segment of the film shows
the Sonthikanok family as daily chores
are performed in the rice paddy, a
meal is eaten, and the harvested rice
is taken down the klong or canal to
the market place.
One first views the location of
Thailand on a map and learns that
Thailand which means land of the
free was once called Siam. The ancient
royal palace is contrasted with modern
government buildings and broad
boulevards reconstructed to conform
to the demands of modern transporta-
tion. Even though the automobile is
much in evidence, the trisha is still
popular.
The Great Sunding Buddha is pic-
tured and the narrator explains that
all men of Thailand are supposed to
serve as monks for part of their life
and spend this time dressed in saffron
robes begging for food. The great
demons are depicted guarding the
massive buddhist temples.
Views along the klongs which empty
into the river reveal many aspects of
river commerce where (iitire families
live on boats and ply their trade. The
film points out that the majority of
Thai people live in sm:ill farm com-
nmnities along klongs which carry the
river water to their rice fields. Houses
built on stilts of teakwood are shown
lining the bodies of water as a protec-
tion against the water which overflows
the banks between March and October.
When the Sonthikanok family is
visited, examples of planting rice, car-
ing for the paddy, harvesting the crop,
and delivering the rice to rice mer-
chants are given. At the mill, the
rice is graded, packed for export, and
conveyed to boats called lighters which
take the rice to the big ships in the
harbor.
The narrator concludes by stating
that, "Respectful of their own tradi-
tions and faithful to the ideas of their
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for
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EdScreen & AV CulcJe — October, 1957
491
pwLiNG Pictures
Color Films for Studies of
Resources, Industries, Con-
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"DAMS"
"WORKING WATER"
"DRILLING FOR OIL"
"OUR NATURAL RESOURCES"
"OUR PRODUCTIVE LAND"
"OUR PRODUCTIVE INDUSTRY"
1056 S.Robertson Blvd., Los Angeles 35,Calif.
NEW YOSEMITE FILM
"YOSEMITE
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TRAILS"
16 mm. suutia'Cuiut -yyu
Available for free loan to churches, schools,
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MR. MaGOO
ond Other UFA Color Cartoons
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ART COUNCIU AIDS
I produces exceptional 2x2 Kodachrome
I slide series with written commentary.
I FOREIGN POSTERS • PRIMITIVE ART
CHILDREN'S ART • DESIGN ELEMENTS
MODERN JEWELRY • HISTORIC TEXTILES
1 JAPANESE MASKS, PRINTS, TOYS
Write for free illustrated 1957 catalog
O. BOX 641. BEVERLY HILLS
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CONTEMPORARY FILMS
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THE LONDON OF
WILLIAM HOGARTH
The human comedy graphically
""V!! S* '^ illustrated in beautiful steel en-
Rent $10.00 gravings capturing the mood of
Sale (For Lite 18th Century London. Hogarth
°'$y5o" ''"' '''^ streets, the theater, a fair
„ , , , with the people of a timeless
Sm4 for fret
mtaloii I satire.
Contemporary Films, Inc., 13 East 37th Street
Dept. ES, New York 16, N. Y. • MU 4-0204
PREHISTORIC ANIMALS
OF THE TAR PITS
1 'A reels, elementary-jr. high film
FILM ASSOCIATES
OF CALIFORNIA
Kill SMT* HOilO lt«0. Its MtCUS ]S. UUr.
ancestors, the modern Thai are work-
inu; hard to affirm and maintain their
proud position as the oldest free na-
tion of Southeast Asia."
.APPRAISAL
Thailand, the Land of Rice presents
a compact and interesting picture of
the struggle of the Thai people for
economic independence and stability.
Intermediate through high school au-
diences should benefit from much of
the material offered in this film. Be-
cause of the poltical interest in South-
east Asia today, the upper grades might
well use this film to discuss the role of
Thailand in world affairs. The con-
trasting views of the religious, com-
mercial, and family life of Thailand
create an atmosphere of industry and
contentment. The use of a typical Thai
family takes advantage of involving the
viewer in a comparison with his own
way of life and that of another people.
Enough of the old and new is blended
to offer an insight into the culture
of Thailand and to encourage further
exploration into the countries of South-
east Asia.
— O. E. Bissmeyer, Jr.
MEANING IN CHILD ART
(Pennsylvana State University, Uni-
versity Park, Pennsylvania) 11 minutes,
16mm, sound, color, 1955. $100.
DESCRIPTION
Produced in the Pennsylvania State
University's College of Education, the
film shows children in creative art
classes working under the supervision
of student teachers and faculty mem-
bers. Each child's work is studied,
evaluated, and conclusions are drawn.
The first sequence shows the work
of children under five years of age.
Even though each child's work is dif-
ferent, there are common characteris-
tics at each age level. The narrator
explains that a young child's home is
his world, and he often depicts it in
his paintings and drawings. Favorite
toys, pets, friends, and other meaning-
ful things are chosen as his subjects.
Samples of several children's work are
shown and interpreted.
The children in the art class are
free to move about from place to
place. One scene shows some children
seated on the floor painting with long
sweeping brush strokes, while in an-
other one sees a little girl concentrat-
ing on her work. Other children of
the group are shown in outdoor scenes
as they sketch from nature. The narra-
tion explains that children's drawings
which appear to adults as mere scrib-
bles have real meaning to the young
artists who will identify the objects
whenever grown-ups ask for an ex-
planation.
The next portion of the film shows
how children may be encouraged to
take part in creative expression by hav-
ing a variety of art materials placed
at their disposal. One boy uses bits
of cloth, scissors, and paste to construct
a picture of his own choosing. .A stu-
dent teacher and his pupils are shown
on a field trip where they enjoy watch-
ing the animals on a farm. U[>on
returning to the classroom, the chil-
dren express their emotions through
drawings and paintings. The young
children draw pictures of baby lambs
while the older boys and girls choose
more difficult subjects. One boy draws
a horse, a barn, and a hill in perspec-
tive. The narrator's interpretation is
that this child has reached the stage
where spatial relations are meaningful
to him.
The children's art expressions are
not limited to painting and drawing.
One group of youngsters makes mod-
els; a girl is shown working on a piece
of wood sculpture, and a boy makes
linoleum block prints. Another group
of children engages in clay sculpture
—an activity in which no tools are used
and in which the mind, eyes, hands,
and emotions work together as a unit.
The narrator states that the student
teachers and faculty come together
periodically to discuss and evaluate
the children's work.
The last sequence shows the chil-
dren at work on a group project —
planning, designing, and making cos-
tumes for a puppet show with which
the film ends.
APPRAISAL
The film should be of interest to
art teachers and supervisors who work
with children in the primary and mid-
dle-elementary grades. It shows and
interprets a number of experiences
which are common among children as
they participate in creative art. Ex-
perienced teachers offer helpful sugges-
tions and make meaningful interpreta-
tions as they study and evaluate the
children's creative expressions. The
purpose of the film — to show what art,
as a medium of creative expression,
does for the child rather than what
he is expected to get from it — is well
achieved and should serve the interests
and needs of art teachers and super-
visors.
- Pearl Walker Headd
Closed-Circuit T-V is fully ex-
plained fey Philip Lewis on
pages 472-477. DonH fail to
read this revealing article.
492
EdScreen & AV Guide — October, 1957
(Continued from page 480)
illumination for writing the answers
on the answer sheets.
This projection testing technique
has been found to have the following
advantages over the older type, where
actual materials are used:
1. Tension is much reduced. Most
students prefer it over the older
type practical.
2. Time per question can be varied
as needed. It is easy to tell when
the students are ready for the
next question.
3. The slides are not tampered with,
as was the case with the actual
material.
4. Cheating is practically eliminat-
ed, especially if the students sit
in alternate seats. Because each
instructor uses slightly different
questions, students taking the
test late in the week have a
harder time finding out what is
in the test.
5. Flexibility and ease of adminis-
tering the test are much greater.
This is important in a crowded
laboratory situation.
6. Laboratory space is not tied up.
The labs can be used for experi-
ments and for other classes dur-
ing the test week. (The examina-
tion does not take up nearly all
of the three-hour lab period.)
7. Learning is increased in this type
of test because students usually
have not seen the same specimens
before. Therefore, they must
learn the characters of the species
rather than the incidental ap-
jjearance of any one individual
specimen.
Results of this projection testing
technique have been sufficiently good
to warrant its retention here at the
University of Colorado. With an ever-
growing slide file, it should improve
each year.
250 TACHIST-0-FILMSTRIPS lor
READING
INSTRUCTION
with any filmstrip projector
and a TACHIST-0-FLASHER
INTERESTING— EASY TO USE —
INEXPENSIVE .
Send for free monographs -—
-riLMSTRIPS IN RSABING INSTRUCTION
"OUTLINE FOR IMPROVING READING
SKILLS"
IFARNIMETHROyfiH SEEING. INC.
SUNLAND, CALIFORNIA
October 24 is officially "United Nations Day" and is gaining
universal recognition as being one of the most important dates
in the history of mankind. On this day in 1945 United Nations
officially came into being and since then has enlarged its mem-
bership to 81 nations. It, alone, stands as the world's most hope-
ful bulwark against the dreaded weapons of mass destruction
which threaten the very existence of mankind.
rTHEY ALL LEARN TO READn
26 mitis $n^
Produced by Syracuse University. This film
highly recommended for all teachers and
parents. A variety of activities and devices
are used to give the children experiences thai
will increase reading skill. Distributed ex-
clusively by
Merm/ma/ Jilnt bureau Jhc
57 E. Jackson Blvd.
Chicago 4« 111.
TWO SPARKLING NEW
ALASKA FILMS
"Little Diomede" — 16 min. $13S
"Letter from Alosko" — 20 min — »175
( 1 6 mm sound — in color only)
Produced by an outstanding author-photographer who
has reported the .\Iaska seene for many years. I p-
to-the-mlnute. authentic documentaries. In t>eautlful
color and lively sound.
PREVIEW PRINTS AVAILABLE
NORTHERN FILMS
1947 14th Avenue North, SeoHle 2, Wo$h.
The neweit PROFESSIONAl JR." Tripod with
removable head, has these modern im-
provements: Simplified comero clloching
method • Telescoping pon handle with ad-
justable ongle, i sockets for left, right or
reverse till • Pan tension adjusting knob,
independent of pan lock • Cost in lie-down
eyelets • Self-aligning double leg locking
knobs. PRO JR. still maintains its precision
workmonship at NO INCREASE IN PRICE.
$1 90.00 'Keg. U.S. 'el- O"- **'■ 231 8910
Success Minded
TV and film Pros
. . . look 10 Cf CO for
Top tools and techniques
As Most Pros know, CECO is headquarters for
the world's finest cameras, recording ami
editing equipment and photographic accessor-
ies. But CECO is more than that. It maintains
the finest service deportment in the Eost^
Also AN ENGINEERING AND DESIGN DE-
PARTMENT. CECO is olwoys hoppy to consult
with film makers — either beginners or Acad-
emy Award Winners — about their tKhnical
problems. May we help you?
AURICON CINE-VOICE
Conversion Camera
modified to accept 1200
ft. external magazines; in-
cludes torque motor for
take upi also Veeder foot-
age counter. $450.00
Conversion only.
MMHSSIONAl FILM VIEWER i>
portable, views film from left lo
right on large illuminoted screen.
Easy threading. $350.00 ^or^
35mm Professional Film
Viewer $500.00
16mm.
Full
line of
fSludio Lighting
Equipment,
$333.00
AKC D-25 MICROPHONE
it dynamic cordoid type.
SALES Completely shock
.^..iiiMr nrtlTlIP mounted, weighs only 7
SERVICE • RENTALS ounce.. AKG Models for
every need.
ADOmONAl PRODUCTS. •RAIANCED" TV HEAD • MICRO-
WAVE RELAY REAM REFLECTOR HEAD • All METAL
TRIPODS • Silent 4 Sound Projectors • Ace Clear Vi»io«i
Splicers • Electric Foologe Timers • Editing Tables •
Split Apart Reels r,\itt subieci lo clian»» withoul n»ii»
contains two Senior lights, with con-
verter. 2 chromed steel stands. Other
kill lor every purpose. *i76.S0
(TflmeRfl ^ouipmeni (o..inc.
Dept t 3li We',1 Hid Sitcei. New York 36, N T
EdScreen & AV CuicJe — October, 1957
493
Film Economics
what's the state of fihii business in
the church field? We hear conflicting
reports. Some producers say it is "fine,"
and otliers say it is "not so good." One
concern writes us about the "progres-
sive decline in gross income from
rentals" sending along data to spell out
what they mean. This concern wants
to know if total usage in the church
field has declined or increased. Could
it be that they are just not getting
their share of the total business?
The proprietor of an A-V business
writes: "Just got our annual report
back, and our accountant tells us that
the film rental of our business went in
the red again this year." Another ob-
serves "about ten years ago we added
films and filmstrips to our business.
Frankly, I must say tliat it has never
paid." "Religious films keep us busy
and keep us broke," writes an owner
who goes on to observe "that if things
don't improve soon, we will be seri-
ously considering getting out of the
religious film business."
From another production "author-
ity" we learn that "production costs
have tripled and quadrupled in the
last fifteen years. The main reason is
labor costs — and labor is the largest
single item in the production of pic-
tures." In line with this another pro-
ducer-distributor comments: "My per-
sonal opinion is that production costs
are not too high. . . . The rental prob-
lem is a serious one (and) I have a
feeling that in the next several years
some answers will be found."
A library owner thinks some way
should be found "to recoup the cost of
the print a little faster," suggesting
that higher rentals might be the solu-
tion. After explaining why production
costs are up, a producer-distributor
concludes: "Increased demand has not
been sufficient to offset the increased
cost." A person with considerable by-
stander status observes, "A cure to most
of the ills can be summed up in two
little words -MORE RENTALS '
While we could go on quoting for
another column, the last comment
above gives us a text for a paragraph
department
by WILLIAM S. HOCKMAN
or two on wliat we think ails film
economics in the church field.
Without doubt total film usage by
the churches is down. If not down in
an absolute sense, it is down in a rela-
tive one. In relation to church-owned
projectors and the \oluine of high-
quality films for church use. it is cer-
tainly below what it ought to be. .\nd
why is this?
The churches have the equipment.
Good films are plentiful, at reasonable
rentals. The A-V movement is now in
the middle of its Second Decade, and
in that time we should have gathered
some experience. No longer can we
plead lack of films, or equipment, or
know-how.
But, what about know-how? Who
has pollinated the church field with
utilization ideas and useful techniques?
Ten years ago we thought the appro-
priate department of the National
Council of Churches would do the job.
While doing some things well on a
shrinking budget and a decreasing
staff, it did not get this job done. Nor
did the denominations, taken as a
whole, do very much either to seed
the church field with utilization ideas
and know-how. And the same for state
and local councils of churches, who
might have been guided and inspired
by the NCC if it had assigned strong
personnel to the task.
The record of the producers is much
better. Lending personnel for work-
shops, conferences, seminars, institutes
and other A-V activities, they did pol-
linate the church field — but it was
scattered and thiij due to the magni-
tude of the job. iThey paid for na-
tional advertising, produced and dis-
tributed utilization guides, supplied
the local film library with useful pro-
motional materials and laid out con-
siderable funds to improve and extend
film usage. Despite these efforts the
film-usage crop is not what it ought
to be — for the sake of the Kingdom
(the main concern of the church), and
also for the sake of sound and healtliy
economics.
Where do we go from here? What
is to be done? It seems to us that the
sensible thing to do now is to do
what we have left imdone — cultivate
and fertilize and pollinate the church
field with utilization ideas and know-
how.
.'Vnd who is to do the job? The pro-
ducer, the film library, the magazines,
but principally THE CHURCH - and,
not chiefly to get us out of this eco-
nomic Sargossa Sea, but wholly that
such a powerful means of communica-
tion shall be used for the glory of
God.-WSH.
Seminary Training
!n Audio-Visual Aids
By Joe Davis Heacock*
The traditional reasons why audio-
visuals are not used in churches and
schools are practically eliminated.
There is no longer a lack of money;
materials are adequate, and new build-
ings are being constructed to provide
for audio-visuals. The one problem re-
maining in churches and schools is the
attitude of the teacher. This problem
stems from ignorance, which could be
corrected to a large degree by better
church and school administration.
Neither pastors, ministers of educa-
tion, music directors, youth or elemen-
tary directors, nor missionaries will
use visual materials until they grasp
the possibilities and obtain some know-
how in making the visuals effective.
Using, Teaches
Perhaps the best way to help poten-
tial church and denominational leaders
to grasp the possibilities in audio-
visuals is for the teachers in the col-
leges and seminaries to use audio-
visuals in teadiing. Unfortunately, we
face the age-old conflict between con-
tent and method.
Seminary teachers are usually far
more concerned with the content in
their course than they are with their
effectiveness in putting the course over.
Teachers get the idea somehow that
•Dr. Heacock is Director of the School of
Religious Education. Southwestern Baptist
Theological Seminary, Fort Worth, Texas. His
observations are reprinted from the bulletin,
"Audio-Visual Aids" for July, 1957.
494
EdScreen Gr A V Guide — October, 1957
tlicy arc shirking their responsibility
if they use a fihii rather than "tell
■uni," that someone will think they
are lazy or not prepared. It has been
difficult for teachers to admit a good
visual can be more effective than "I"
could do it with a lecture. The fact is —
the military services, secular education,
and even tests in Bible teaching have
proven visual presentations are usually
more effective.
Teacher, Primary
The teacher is still primary, of
course. Jesus used the visual, but the
power of His life and personality was
the more important. The knowledge
and personality of the college and
seminary teacher are still predominant.
Yet, using a projector does not min-
imize the place of the teacher, but
rather exalts it.
Teachers are human beings after all,
and require the same organization and
motivation to cause them to perform
in a desired way. Therefore, teachers
are more likely to use visual materials
if there is some organized effort to
encourage it. That brings us again to
the problem of administration.
There is the need for a director of
audio-visual aids on tlie campus. It
would be best for this director to have
a committee. The campus committee
would make available to every teacher
a classified list of all visual materials
on the campus and in the Book Store.
Two Suggestions
Two suggestions can be made. One
is that in futme building programs on
any seminary campus, the planning
committee should include one or more
persons who can advise and guide in
making provision for essential audio-
visual facilities. This would include
electric wall outlets, speaker jacks, con-
duits to provide two-way projection,
light switches, and permanent wall
screens.
Along with audio-visual facilities, a
seminary should also provide adequate
courses for students interested in the
field of audio-visuals. Repeated re-
quests come from the mission fields
encouraging mission volunteers to take
such courses. Many missionaries on
furlough return to the seminaries and
include visual aids courses in their
study.
The Story Of Betty Lou
Betty Lou's parents had little educa-
tion and less money, but they had lots
of character and considerable courage.
With these general family assets she
arrived at Mather school, in South Car-
olina. It knew what to do with Betty
Lou. Out of 90 years of experience it
had developed a formula for educating
such Negro girls right up through high
school (Junior College since 1954). In
the 82-frame filmstrip of live color
photography, and a 20-minute LP re-
cording, Betty Lou "tells" us of her
arrival, of her work, of her study and
play at Mather; and also of a serious
mistake she made and its heart-warm-
ing denouement. One Girl's Story is
highly recommended to give youth and
adults a close-up view of Christian
missions at work in the field of educa-
tion. (From A-V Department, Amer-
ican Baptist Convention, 152 Madison
Ave., N. Y. 16; sale complete $10;
rental $3.50.)
For Youth Leaders
Winning the Confidence of Youth,
Cooperation Among Adult Workers,
and Toioard Better Teaching are
the three parts of a new filmstrip pro-
duced by the Methodist TV Radio and
Film Commission for general use.
Each has close to 40 frames of B&W
live photography of reasonable but not
outstanding quality. The commentary,
narration and dialogue, is nicely LP-
recorded with a break in each band
where the discussion period is in-
serted. Intended to be stimulative
rather than definitive, this series can
be used to spark a discussion which
will bring these general ideas down
into the specific context of a denomi-
nation or a local church situation.
Recommended.
Happy Differences
Suppose you, as a teacher of Primary
or Junior children, wanted to help
them realize the wide variety of differ-
ences that are in the world about us,
including the differences in people!
Suppose you wanted to accent the idea
that differences are a part of the
world that God has made for us; that
they help make life exciting and in-
teresting; and, that they are to be
accepted and enjoyedl What would
you do? I know one thing you
wouldn't need to do — Make a film-
strip on the subject. That has already
been done, with excellent results, in
the 65-frame color filmstrip. The
World of Happy Differences. Friend-
ship Press (257 Fourth Ave., N.Y. 10)
is the producer, with Hazel V. Orton
originating and directing. Warren
Johnson does the pictures — in a lovely
cartoon style, in bright, gay and nicely
balanced colors, yet with emphatic
meaning. The commentary, by Mae
Hurley Ashworth, is imaginative, en-
gaging, subtly instructive, and beau-
tifully enhanced by an original song
whose stanzas sum up the thought of
the preceding picture sequence. There
is an excellent script-guide put up in
a clever format, and the price per unit
it only 55.00. (Order direct.)
TELL IT^^^^^SHOWIT
THE CHRISTMAS SPIRIT
A story of two boys and the
pony they wanted for Christmas. «n^
A BOY AND HIS BIBLE
A boy's Bible inspires a
Christmas editorial.
THE GUIDING STAR
The true Christmas spirit in ^^
Christian family living. J
BIRTH OF THE SAVIOR
The humble birth of the Savior
in the manger at Bethlehem.
CHILDHOOD OF JESUS
Visit of the wise men and
the boyhood of Jesui
THAT THEY MAY HEAR
The warm friendship of the
Christmas spirit melts prejudice.
• ser\d for your FREE cafalog.
FAMILY FILMS, INC.
5S23 Santa Monica Blvd.
Hollywood 38, California
please send me:
Q New catalog, containing church calen.
dor, with films correlated for all major
church emphases throughout the year.
□ Name of near,est Family Films' fron-
chised library.
Name
Address
City
EdScreen & AV Guide — October, 1957
495
Film Distribution Plans In The Church Field
What are the principal film distribu-
tion plans now in vogue in the church
field? What are the principal business
relationships between the producer and
the dealer or local film rental library?
After a little investigation we find
a total of eight plans or patterns. We
will try to describe them, leaving value
judgments for a later time. We
have chosen to use the term "print"
to stabilize the categorical phrases
which differentiate the several modes
or patterns. We have tried to avoid
the sales jargon of any one producer
in describing briefly the financial ar-
rangements by which ,a dealer or li-
brary comes to possess and use the
print (copy) of a given film. Here are
the eight we know about. There may
be others:
I
Out-Right Print Sale
Here the producer sells outright
for a given price a print of a film, the
buyer then having full ownership and
control of the print and making no
further financial returns to the pro-
ducer.
II
Print Lease and Split-Rental,
with An Option to Convert
to the Print Lease Plan
Here the producer leases a print to
the dealer for a set price, getting also
a percentage of the rentals, with the
dealer having the privilege of applying
the producer's share of the rentals if
he elects to convert to the Print-Lease
Plan (IV below).
HI
Print Lease and Split Rental
Here the producer leases a print to
the dealer for a set price and then
collects a percentage of the rentals as
long as the film circulates. This is
also called the "participation plan,"
"split-rental plan," and the "life-time
lease plan."
rv
Print Lease Plan
Here the producer leases a print to
fmr Th* M*it C»m|tl«t» Sal«<ti«ii Ol
Rellfi
Writ* far your fr«« capy af aar
film catalag, TMI PROJICTOt.
TNI METHODIST PUUISHINO HOUSI
Atlanta 3 Boltimore 3 Chicogo II
Cincinnati 2 Dalloi 1 Detroit I
Kansas City 6 Los Angeles 12
Nashville 2 New York 1 1 Pittsburgh 30
Portlond 5 Richmond 16
Son Francisco 2
the dealer for a more substantial price
than in III, with the ownership and
control of the print remaining with
the producer, but with the dealer re-
taining all of the rentals.
Print Deposit Plan
Here the producer places a print
in the library without any cost to the
library, it to be rented at fixed rates,
with the library returning from 60%
to 70% of each rental to the producer.
VI
Print Saturation Plan
Here the church, denomination, or
agency produces a film and places
prints in church channels to secure,
through special intensive promotion,
the maximum usage by the churches
in a given period of time.
vn
Print Service Charge
Here the producer places a print
with a person or concern for handling,
with the user paying a service charge,
and postage one way or both, with the
concern keeping the entire fee or
splitting it with the owner.
VIII
Print Offering Plan
Here the producer or owner places
a print with a person or concern who
then agrees to circulate the film on a
voluntary offering basis.
Comment
We understand that the bulk of
business in the church field is done
under Plans III and IV, with a small
amount under Plans II and V, and less
still under I. Regular libraries and
dealers don't usually get mixed up
with Plan VI, but now and then one
will circulate prints under VII and
Vlll.- WSH.
New, Good, and Useful
The teachers of Nursery, Kinder-
garten, and Primary children in
church, synagogue and school will find
the sound filmstrip. Art and the Grow-
ing Child, interesting, informative,
and exceedingly useful. It can be
used with teachers and parents — to
help them understand the art-efforts
and ideas of the growing child. It can
be used with children (3rd grade and
up) to stimulate, instruct, and inspire
them to express themselves.
The frames of this filmstrip give us
the actual candid paintings of chil-
dren and boys and girls. The well-
composed LP-recorded narration has
two versions, one for adults and the
other for boys and girls, both beauti-
fully narrated by Ann Loring, TV
actress and teacher. The filmstrip's
author is Temina Gezari, artist, sculp-
tor, and teacher of New York. This
useful filmstrip is Number One in a
series of productions by Films for Edu-
cation, 1066 Chapel Street, New
Haven, Conn. A user's guide has been
provided, and the whole production
nicely boxed. Color; 58 frames; utili-
zation time each side 13 minutes;
complete for $15.00.
Evaluating Sheets
How good is a visual aid? In what
contexts is it to be judged? Is it to be
evaluated against its purpose — what it
was made to say and do? Is it to be
judged against theoretical standards of
excellence for that medium?
Here are the ten points on which
the CAVE (Catholic Audio-Visual
Educators Association) evaluate films:
"1) THEOLOGY — Are the teachings
of faith and morals presented thor-
oughly? 2) PHILOSOPHY - Are all
the principles of the philosophy of
education used in this film fully in
accord with Catholic teachings? 3)
PSYCHOLOGY — Does the film in its
presentation properly stimulate the
senses, the intellect, emotions and will?
"4) AUTHENTICITY - Is this film
accurate and reliable according to
known facts? 5) CURRICULUM
CORRELATION - How well is the
film adapted to the needs, background,
and maturity level of the student?
6) ORGANIZATION -Is the unity
and coherence of the film revealed in
the smooth continuity from one scene
to another and is the film sufficiently
limited in scope? 7) TECHNICAL
QUALITY — Does the technical qual-
ity of the film conform to the high
standards established for instructional
films?
"8 UTlLIZ.\TION - To what ex-
tent does the film provide a teaching
experience above and beyond that ac-
complished by other methods? 9) IN-
TEREST APPEAL - Does it appeal to
the interest range of the audience?
AMERICAN BIBLE SOCIETY
440 Fourth Ave., New York 1 6
Offices in 12 Principal Cities
Free loon films in color:
"Thy Word Giveth Light"
"The Whole Armor"
"The Living Word in Jopan"
"My Right and My Cause"
Write for free catalog
496
EdScreen & AV Guide — October, 1957
10) DESIRABLE OUTCOMES - How
well does this film aid in the develop-
ment of understandings, attitudes, and
habits for Christian Social Living?"
This is a realistic but rugged test.
On each of these the copyrighted
(1956) evaluation sheets there is pro-
vision for rating a film from 10 to
100, but we assume that few will ever
score high on all p>oints. (For fuller
information write to CAVE, Box 618,
Church Street, N. Y. 8.)
World Friends
What is missionary education? How
does it take place? How can parents
and teachers, boards and committees
— all who are concerned with the com-
plete education of the child — be
shown the nature of missionary educa-
tion in home and church?
After seeing Groiuing as World
Friends, a 49-frame art filmstrip in
full color, I would use it. I would
present it to the group, and then go
through once more quite rapidly, this
time stopping at the end of each age-
level sequence for conversation and
discussion. (On this the user's guide
has many good ideas.) Another prof-
itable use would be for teachers and
leaders to do a self-evaluation based
on the reasonable criteria stated or
implied in this filmstrip.
Janet Smalley does the pictures and
Grace Storms Tower the script, both
achieving a fine level of quality in
their work. (Complete, with printed
script-guide, $5.00. From Friendship
Press, 257 Fourth Ave., N.Y. 10.)
The Nishio Church
Mr. Leon V. Kofod went to Nishio,
a city of 25,000 population, on the
central island of Honshu, Japan, to
get the lovely pictures of the little
Christian church and congregation we
come to know in the 70-frame color
filmstrip, From the Church at Nishio.
After he got his pictures he wrote a
lively and instructive script telling us
all about the formation and growth of
the church, and helping us become
aware of the unique task of the Chris-
tian worker among the people of
Japan. On all of this the Joint Com-
mission on Missionary Education
(JCME) of the National Council of
Churches (NCC) has done a good pro-
duction job. This is an adult filmstrip
and it should be used as the basis for
discussion as well as information. The
script-user's guide is full of good ideas
on how to accomplish this and other
objectives. Recommended. (Complete,
$5.00. Order from Friendship Press,
257 Fourth Ave., N.V. 10.)
Controversy Expected
It is altogether possible that Cathe-
dral's 32-frame color filmstrip. The
Marriage at Cana, will kick up some
controversy. Arising over the way the
producer has represented Jesus as con-
ducting Himself on this occasion, this
hassle will not touch the basic tech-
nical qualities of the filmstrip nor deal
with the fundamental issues implicit
in the visualization of Biblical stories.
It will unfortunately center on a mat-
ter the producer never intended to
elucidate — the drinking of wine by our
Lord.
However, those who use the film-
strip as the producer intended will
have little difficulty. His goals are:
(I) "To see that Jesus enjoyed life
and happy times, like a wedding; (2)
to realize something of the trust and
the conflict between Jesus and His
mother; (3) to appreciate the signif-
icance John attaches to the miracle."
While only the first purpose is appro-
priate to children, all three are reason-
able utilization outcomes for young
people and adults.
On the pictorial side this filmstrip
is composed of color photographs of
costumed and posed actors. The com-
mentary is available in two editions —
the teaching version, written in mod-
ern speech and to be read; and, the
worship version, LP-recorded. The
teaching version has a column of useful
notes paralleling the commentary.
When used in relation to intended
outcomes, recommended.
*- <
Scratches on Film
Irritate Audiences
Scratches are havens for dirt, and
refract light improperly. On the
screen, they mar the picture and may
distract attention. If on the sound
track, they produce offensive crackling.
Fortunately, scratches can almost
always be removed — without loss
of light, density, color quality,
sound quality, or sharpness.
p
I FILM PROCESSING CORPORATION
I 165 WEST 4«ih STREET, NEW YORK 36, N. Y
1 959 SEWARD STREET, HOUYWOOD 38, CAIIF
EERLESS
P^C^K
r-, A\/ r., nrlo
nrtnh/.r 1 9*57
497
SCIENCE
FILMSTRIPS
SINCE 1931 SINCE 1931
MADE BY TEACHERS FOR TEACHERS
BIOLOGY HEALTH & SAFETY
PHYSICS GENERAL SCIENCE
CHEMISTRY MICROBIOLOGY
BIKE SAFETY BUS SAFETY
NEW — Elemantary Science Series in
Brilliont Spectrocolof
VISUAL
SCIENCES
Bex 599E
Suffem, New York
i lew ^Itmdtf'i
ip5
Described and eralnated by ROBEKT
CHURCH, WALTER PILDITCH, and
HAROLD WARD. Producers should
send review copies of fllmstrips to
Robert Clinrch, Andio-Tisnal Coordi-
nator, Herman Felsenthal School, 4101
S. Calumet Are,, Chica^ 15, Illinois.
SAFETY FILMSTRIPS
Tommy T^ces to Traffic. 53 frames. Color
filmstrip on pedestrian safety. Grades 2-4. ^3.50
The Belt and the Badge. 55 frames. Color film-
strip for training of school safety patrols.
Grades 6-9. #7.50
Money-back guarantee.
EDUCATIONAL PRODUCTIONS, Inc.
Box 625, Hillside, New Jersey
OUTLINES OF
NATURAL SCIENCE
New color filmstrips designed to help the
teacher in introducing the main units of the
subject, biology.
Introducuig Biology, Introducing Cells, Intro-
ducing Vertebrates, Introducing Plants, Intro-
ducing Invertebrates
$5.00 each ... Set of five $23.50
FILAASLIDE SERVICE
J505 Faitmount Ave , El Cefnto 8, Caht
Color Filmstrip Service
for Educational Producers
A scene in the Manhattan Color Lab
filmstrip on "Robinson Crusoe,", proc-
essed for Dr. William Lewin's series of
Photoplay Filmstrips.
Let us do all or part of the work
you require in color processing.
No order too small or too large
for our special educational de-
partment.
Manhattan Color Laboratory
254 W. 54th St., New York 36
Community Helpers Series
Long Filmslide Service, 7505 Fair-
mount Avenue, El Cerrito 8, Cali-
fornia. Filmstrips are in color. Primary
grade range. Subject area— social stud-
ies.
THE MILKMAN (36 Frames).
Filmstrip shows the duties of the milk-
man as he works for the dairy. Covers
the travels of milk from the farm to
the dairies and finally to the stores
and homes. It was easily understood
by class and teaches a nimiber of new
words, some already known by the
children.
THE POSTMAN (35 Frames). The
children learned some of the duties
of the men who work in the post
office, as well as the men who collect
and deliver the mail. It clearly showed
the three main ways mail travels: by
plane, boat and train. The vocabulary
was very clear and understandable.
The strip gave the students a better
understanding of the travels of a letter
before it reaches its destination.
THE DOCTOR (34 Frames). The
principal duties of the neighborhood
doctor are covered in this filmstrip. It
shows how he helps people who are
sick and places emphasis on the value
of having frequent theck-ups from the
doctor. Vocabulary is on primary level
and easily understood.
THE DENTIST (29 Frames). Em-
|>hasizes how the dentist can help us
take care of our teeth so that cavities
will not develop. Dentist shows how
he must fill bad teeth so that the
cavities will not grow larger. Filmstrip
may also be effectively used widi a
health unit.
CITY HELPERS (33 Frames). The
duties of several helpers are explained.
Shows how men clean the streets, take
care of the parks, etc. Emphasizes our
duty to keep our city looking neat and
clean. Color pictures are of excellent
(]uality.
THE BAKER (3*1 Frames). Covers
the functions of the baker and the
services he performs for the public.
Shows how bread, cakes, and cookies
are made and sold.
THE FIREMAN (37 Frames). The
danger of fire is explained in this film-
strip. The student realizes the impor-
tance of fire drills and the necessity to
obey fire orders at all times. The
duties of the city fireman are shown
and explained.
THE POLICEMAN (35 Frames).
1 he policeman shows the students how
to be safe in crossing the street. His
protection for the neighborhood is ex-
plained. The vocabulary is easy for the
primary grades and the pictures pro-
vide situations for stimulating discus-
sion with the class.
THE GROCER (32 Frames). This
filmstrip shows the running of the mod-
ern grocery store and the persons who
work in it. Included are the many
items that can be bought there and
the way they are delivered to the
store. The film intrcKluces several
words used for buying and selling
things in student's vocabulary.
Single Subject Filmstrips
Visual Education Consultants, 2066
Helena Street, Madison 4, Wisconsin.
Filmstrips are in black and white.
Grade range and subject area as noted.
TORNADOES: What they are and
what to do about them (Upper grades,
Science or Safety Subject Area, 22
Frames). This filmstrip begins by pre-
senting a vocabulary of terms applic-
able to tornadoes, then shows pictures
and graphs which explain some of
these terms. This strip could be used
in connection with a unit on weather
forecasting. Major emphasis is placed
on "What to do about them," and in
this respect, the filmstrip could be
used for safety education.
MONEY LESSON FOR PRIMARY
GRADES (Primary grade level. Arith-
metic subject area, 22 Frames). This
black and white filmstrip is designed
to teach thrift as well as the various
kinds of currency. The names of presi-
dents are presented and the children
enjoy seeing how pennies grow into
dollars. Value of money is emphasized.
NOTE: We want to apologize for
the error in crediting the producer of
the "Far Western States" Series as re-
ported in the September issue. The
correct producer of the series was
Encyclopaedia Britannica Films, Inc.,
1144 Wilmette .\ venue, Wilmette,
Illinois.
498
Colorful Photoplay Filmstrips
$7.50 EACH
Knights of the Round Table — A set of
two filmstrips. Part One, 25 frames,
explains the background of the story,
its theme, its significance as an early
attempt to organize a league of nations
and how the United Nations Security
Council is the Round Table of today.
Part Two, 28 frames, tells the colorful
story of the great legend, based on the
M-G-M photoplay. $7.50.
A Lesson in Mythology — ■ Explains
Andromeda, the Minotaur, Iphigenia,
etc., based on M-G-M's The Living Idol.
25 frames, color. $7.50.
The Gloss Slipper — The charming fairy
tale of Cinderella, told in a new way,
based on the M-G-M photoplay. 36
frames in full color. $7.50
Alexander the Great — Biography of
the first man to conquer the civilized
world, based on the photoplay. Shows
Alexander's effort to unite Europe and
Asia, a task with which the U.N. is still
faced. 55 fromes. $7.50.
Adventures of Robinson Crusoe — In
full color, 50 frames, a clear pictorial
guide to the Defoe classic, based on
the United Artists screen version. $7.50
Richard III — Based on Laurence 01 iv-
ier's colorful screen version of Shake-
speare's famous ploy. 48 frames. $7.50
Romeo and Juliet — Shakespeare's great
love story illustrated in color from the
J. Arthur Ronk production filmed on
location in Verona and other Italian
cities. 44 frames. $7.50
Greatest Show on Earth — In full color,
a lively pictorial guide to the circus,
based on Cecil B. DeMille's Technicolor
photoplay, which won the Academy
Award in 1953 as the best picture of
the year. 40 frames. $7.50
Hansel and Gretel — In full color, 42
frames, the highlights of the beloved
fairy tale os performed by the charm-
ing Kinemins of Michael Myerberg's
screen version, released by RKO Radio
Pictures. $7.50.
Ulysses — In full color, 64 frames, a
pictorial guide to the new Paramount
screen version of Homer's Odyssey, pro-
duced in Italy. An invaluable aid to the
study of the classic. $7.50.
{
Money -back
Guarantee
EDUCATIONAL & RECREATIONAL GUIDES, Inc.
10 Brainerd Road, Summit, New Jersey
EdScreen & AV Guide — October, 1957
499
Looking at the Literature
TELEVISION FOR CHILDREN,
60-page illustrated book prepared by
Foundation for Character Education
in cooperation with Boston Univer-
sity's school of education. Intended to
guide producers and parents in pre-
paring and selecting suitable child
programs. Consensus, not necessarily
unanimous, of ten authorities in fields
of broadcasting, education and psychol-
ogy, is that TV seems to have little or
no measurable effect upon a child's
performance in school. Free to broad-
casters, educational organizations, chil-
dren program sponsors, governmental
agencies and special libraries, through
the U. S. Office of Education and the
NARTB.
MANUAL OF PRACTICAL PRO-
JECTION, Robert A. Mitchell, al-
though intended primarily for the
theatre projectionist, this 450-page
compilation of material which ap-
peared originally in "International
Projectionist" contains valuable refer-
ence data for the audio-visual and
service specialist as well as for science
teachers. International Projectionist
Publishing Co., Inc., 19 W. 44th St.,
New York 36, $6.00.
AUDIO VISUAL EDUCATION,
Vol. 1 No. 1, new quarterly magazine,
published by the Ministry of Educa-
tion, New Delhi, India. Articles deal
with AV under first and second Five
Year Plan, School broadcasts, and an
especially interesting ideological reflec-
tion on "The Limitations of Audio-
Visual Aids" as possible inhibitors of
philosophical or abstract thought. Film
reviews show material drawn from
Britain, Russia, Czechoslovakia as well
as U.S.A.
VISUAL PRINCIPLES FOR
TRAINING BY TELEVISION, effect
of varying visual design on clarity of
more than 100 training devices tested
in U. S. Navy research, rated according
to organization, figure-to-ground visi-
bility, contrast, materials, size, detail,
depth and color. 28 pages, 75 cents.
Office of Technical Services PB 121931,
U. S. Department of Commerce, Wash-
ington 25.
MORE SHAKESPEARE FOR
EVERYONE, in a new volume from
Pocket Books and Folger Library. The
title of the new book is OTHELLO
and it is tlie second in the "Folger
Library General Reader's Shakespeare"
series.
Edited by Louis B. Wright and Vir-
ginia Freund, respectively director and
executive secretary of Washington's
Folger Library, OTHELLO is part
of the continuing plan of Pocket
Books and the Folger Shakespeare Li-
brary to publish during the next few
years, a complete, new edition of
Shakespeare in single-play volumes.
Later this year and during 1958,
Pocket Books will publish four addi-
tional Shakespeares: THE MER-
CHANT OF VENICE, HAMLET,
JULIUS CAESAR and A MIDSUM-
MER NIGHT'S DREAM, to further
its aim of Shakespeare for everyone at
a price everyone can pay.
TELEVISION FACTBOOK, pub-
lished by the trade newsletter. Televi-
sion Digest, Washington, D. C, recently
announced in its 25th semi-annual edi-
tion, that more than two-thirds of the
world's 63 million TV sets and well
over half of the world's 900 TV sta-
tions are in the United States. The
476-page publication contains informa-
tion on every station in operation, in-
cluding detailed data on U.S. and
Canadian stations. It reveals that Iron
Curtain countries fall behind the west
in TV progress. .Altogether 43 coun-
tries have TV.
Advertisement
HELPFUL BOOKS
AUDIO-VISUAL METHODS IN
TEACHING: REVISED AND EN-
LARGED. By Edgar Dale. 544 pp.
Illustrated; and with 49 full-color
plates. The Dryden Press, 1 1 0 West
57th St., New York 19, N. Y. 1954.
$6.25.
THE AUDIO-VISUAL EQUIPMENT
MANUAL. By James D. Finn. Pub-
lished under the general editorship of
Edgar Dale. 384 pp. 1500 illustra-
tions. The Dryden Press, 1 1 0 West
57th St., New York 19, N. Y, 1957.
$9.50.
AUDIO-VISUAL MATERIALS: THEIR
NATURE AND USE. Revised Edition.
By Walter Arno Wittich and Charles
F. Schuller. 570 pp. 249 Illustrations,
14 Color Plates. Harper & Brothers,
49 E. 33rd St., New York 16, N.Y.
1957. $6.50.
MITCHELL'S MANUAL OF PRACTI-
CAL PROJECTION. 450 pp. Illus-
trated and cross-indexed. Covers
every aspect of motion picture pro-
jection. Moteriol presented in easily
understood language — not too tech-
nical, yet technically accurate. Most
complete and practical handbook for
projectionists ever published. Inter-
national Projectionist Pub. Co., 19
West 44 Street, New York 36, N. Y.
$6.00.
EDUCATORS GUIDE TO FREE SLIDE-
FILMS. Compiled and Edited by Mary
Foley Horkheimer and John W. DiHor.
Ninth Annual Edition, 1957. Educa-
tors Progress Service, Dept. AVG,
Randolph, Wis. $5.00.
STANDARDS OF PHOTOPLAY AP-
PRECIATION. A Course of Study in
Photoplay Appreciation, Including o
Photoploy Approach to Shakespeare.
By William Lewin and Alexander
Frazier. Illustrated. Educotionol &
Recreotional Guides, Inc., 10 Brainerd
Rood, Summit, New Jersey. $4.75.
TAPE RECORDERS AND TAPE RE-
CORDING. By Harold D. Weiler. 192
pp. Radio Magazines, Inc., P. O. Box
629, Key ES, Mineolo, N. Y. 1956.
$2.95 or $3.95 (hord cover). Writ-
ten for the omoteur and semi-profes-
sional tope recordist, the book gives
special emphasis to the use of tape
recording in educotion.
AUDIO-VISUAL AIDS TO INSTRUC-
TION. By Harry C. McKown and Al-
vin B. Roberts. 608 pp. McGraw-Hill
Book Company, 330 West 42nd St.,
New York 36. Second Edition. $5.50.
EDUCATIONAL FILM GUIDE: A list-
ing of 18,000 16mm films (many
hundreds on Free Loon) in one bound
volume (over 1,000 pages) and 4
annual supplements thru Spring 1957.
A 1954-58 bound cumulation revised,
ready in Fall 1958. Subscribers to
this most complete 16mm film service
available will be billed only $15 ($1
more for foreign ) . Order today from
Dept. LP-AVG, The H. W. Wilson
Company, 960 University Ave., NYC
52. Write for free Folder . . .
FILMSTRIP GUIDE: A listing of well
over 9,000 35mm Filmstrips (mony
on Free Loon) in one bound volume
and 3 annual supplements through
1957. Only $8.50 for all 4 books
($1 more for foreign). Order today
from Dept LP-AVG, The H. W. Wil-
son Co., 960 University Ave., NYC
52.
Write for free Folder . . .
EDUCATORS GUIDE TO FREE FILMS.
Compiled and Edited by Mary Foley
Horkheimer ond John W. Differ. Edu-
cotionol Consultant, John Guy Fowike*.
17th Annual Edition, 1957. Educa-
tors Progress Service, Dept. AVG,
Randolph, Wis. $7.00.
EDUCATORS GUIDE TO FREE TAPES,
SCRIPTS, AND TRANSCRIPTIONS.
Compiled and Edited by Walter A.
Wittich, Ph.D., and Gertie Hanson
Hoisted, M.A. Third Annual Edition,
1957. Educators Progress Service,
Dept. AVG, Randolph, Wis. $5.75.
MANUAL OF AUDIO-VISUAL TECH-
NIQUES. By Robert de Kieffer ond
Lee Cochran. 220 pages. 1955. Pren-
tice-Holl, Inc., Englewood Cliffs, New
Jersey, $3.75.
A WINDOW TO THE CHILD'S MIND
— Alpork's New Educational Hand-
book by Dorothy R. Luke, 268 pp.
The first authentic analysis of Helen
Porkhursf's recorded interviews with
children. An indispensable guide for
teochers. 1955 Starbridge Publica-
tions, P.O. Box 574 Grand Central
Station, New York 17, N.Y. $3.50.
500
EdScreen & AV Guide — October, 1957
MONTHLY REVIEW OF WHAT'S NEW FROM MANUFACTURERS & DISTRIBUTORS
-visual trade review
NEW EQUIPMENT
For more information about any of the
equipment announced here, use the Read-
ers' Service Coupon on page 509.
PROJECTION EQUIPMENT
Bell & Howell Monterey Deluxe 8mm
Projector. $99.95. The new 253AR
has reverse and still picture project-
tion; also features 500-watt illumina-
tion, 400- foot film capacity, f: 1.6
'ons, aluminum construction.
For more information circle 102 on coupon
Eastman Cine-Kodak Showtime 8mm
Projector $129.50 for variable speed
model; $115 for standard. The vari-
able speed model can also be re-
versed or stopped for single frame
showing. Shutter transmits 60%
more light, said to give 750-watt il-
lumination with 500-watt lamp. Fast
f:l.6 lens. Built into case. Never
needs oiling. Nylon gears.
For more Information circle llfi on coupon
Genarco 3,000 Watt Slide Projector
$960. Now available with 70-slide,
push-button, remote control slide
changer.
For more informotion circle 103 on coupon
Oakton Robovision Unit. A completely
automatic, self-contained, tape-re-
corded sound slide film projection unit,
the pratented tape player features sub-
sonic action signals. Tape and film
are in continuous loops. Carries up to
110 pictures projected on 9x12"
screen. Unit may be set to shut-off
at end of showing or repeat continu-
ously.
For more information circle 104 on coupon
Pail lard Synchromat for 8mm Sound
$89.50. Conversion of M-8 Projector
$15. A practical device for synchro-
nizing sound to 8mm film which may
be used with the Bolex M-8 Projector
and any standard model horizontal
tape recorder. Projector and tape re-
corder operate at normal speed and
are inter-locked.
For more informotion circle 105 on coupon
Premier Materials Projection Stand. The
lightweight stand includes a soft light
for viewing and identifying slides,
electrical outlets for projector and
room lamps providing automatic inter-
lace, heavy duty 1 000 watt conven-
ience outlet. Has smart-looking tubu-
lar steel legs ond smoothly finished
wood top.
For more informotion circle 106 on coupon
Projection Optics Tronspoque II Projector
Units. Components may be assembled
to form a transparency projector for
10x10 slides or a table or opaque pro-
jector for 11x11 opaque material. Unit
may be set directly on books if desired
for screen projection. Components
needed for any particular purpose may
be purchased as required.
For more information circle 107 on coupon
WoiJensak Automatic Slide Projector
$149.50. Accepts 35mm, bantam, or
I '/2"xl V2" format slides intermixed
and shows them with 500-watt illumi-
nation — ■ OS many as 36 at a time —
by ROBERT E. SCHREIBER
automatically. Five-inch f:3.5 lens,
automatic fade-in and fade-out, iris
diaphragm control for viewing over-
exposed slides, built-in pointer, remote
control, stereo slide slot. Complete
with extra condenser lens for 1 Vz"
transparencies, cord, and 7 magazine
trays.
For more information circle 108 on coupon
SOUND EQUIPMENT & ACCESSORIES
Affton Magnetic Recording Tape. Now
introducing a stronger plastic base
tape and a new oxide coating fortified
with a magnetic catalyst said to allow
for greater sound absorption and im-
proved output.
For more Information circle 109 on coupon
ACA Amplifier with Constant Volume
$245. Automatic volume control am-
plifier mointains a constant output
within plus or minus 1 db with input
changes of 30 db. Exceedingly rapid
automatic gain reduction prevents syl-
lable clipping and slow automatic gain
increase avoids automatic control ot
syllabic frequencies.
For more information circle 1 1 0 on coupon
Dynavox 4-Speed Portable Phonograph
$119.95. Model 877 has hi-fi AC
push pull amplifier with frequency re-
sponse from 40 to 18,000 cycles; 5
watts undistorted output; seporate
bass and treble controls; featherweight
tone arm; VM 4-sp>eed changer with
Switch-O-Matic control which shuts
off entire unit after last record is
played. Has two 6" speakers. Match-
ing hi-fi speaker, incorporating an 8"
woofer and a 3Vz" tweeter, $42.50.
For more information circle 1 1 1 on coupon
G & H Rebel Speaker Improved $99 for
the KR-3 folded corner horn speoker
enclosure which has been given a "new
look." Available in mahogany, wol-
nut, blond mahogany, and black
lacquer finishes. Also available in kit
form for $72.
For more information circle 112 on coupon
Garrard 4-Speed Manual Record Ployer
and Transcription Tone Arm $32.50
and $24.50. Features 4-pole shaded
induction surge motor, belt-free True-
Turret drive. Starts automatically with
simple movement of the tone arm and
shuts off automatically at the end of
the record. Supplied less cartridge.
Transcription arm Model TPA-10 is
adjustable for length, tracking angle,
stylus pressure, ond mounting height.
Incorporates the best features of static
balance, spring loading, and viscous
damping.
For more information circle 1 1 3 on coupon
GE Woofer Speaker $29.95. In 12" size
with improved low-frequency reproduc-
tion in two- or three-woy high-fidelity
systems. The A 1-403 provides undis-
torted output in the 40-1,500 cycle
range. High power feature results from
a specially treated, deep-convolution
cone edge and a linearized oir gap and
suspension system.
For more information circle 114 on coupon
Johnson Smith Home Recorder $14.95.
Provides all of the equip)ment neces-
sary to convert any record player into
o disc recorder at extremely low cost.
Operates at any turntable speed.
Package of five special recording
blanks $1.95.
For more information circle 1 1 5 on coupon
Pentron Tape System Components, De-
signed for custom installation, the
compxjnents include three tape trons-
fjort mechonisms, three tape preampli-
fiers plus o 4-channel microphone
mixer. Both monaural and stereophonic
COMPLETE SERVICES TO PRODUCERS OF 16min
MOTION PICTURES, 35miii SLIDE FILMS AND SLIDES
Research and Script
Photography, Studio and
Location
Processing
Edge- numbered Work Prints
Sound Recording and
Rerecording
Editing and Matching
Titling and Animation
Release Printing
Magna-Striping
Slide Film Animation
Slide Duplicating
Vacuumating
Film Library
GEO. W. COLBURN LABORATORY INC.
764 NORTH WACKER DRIVE • CHICAGO 6
TELEPHONE DEARBORN 2-6286
EdScreen & AV Guide — October, 1957
501
recording is possible with a choice ot
stacked or staggered head systems.
For more informor.on circle 117 on coupon
SoundScriber "24" Recorder- Reproducer
$950. Compact magnetic tape re-
corder-reproducer records continuously
for 24 hours utilizing a slow tope
speed of 2 '/z inches per minute. Alter-
ation of the recording is impossible
without detection. Tape reels hold 300
feet of tope calibrated in minutes from
0000 to 1455. Accessory tape demog-
netizer renders reels ready for reuse
in 15 seconds. Tape is $8.50 per reel.
For more information circle 1 1 9 on coupon
TELEVISION RECEIVER
Tronsvision 27" Classroom TV Receiver.
Functions os a regular TV receiver or
OS o closed circuit monitor. The screen
is six feet obove floor level for good
visibility from all ports of the class-
room. Three-speaker audio system di-
rects sound through a 1 80 degree pat-
tern giving equal sound intensity in all
sections of the room. Large swivel
casters for complete movability. May
be disossembled into three compact
sections with carrying handles. Built-
in antenna system with selector switch
and fringe-orea control.
For more infoimotion circle 124 on coupon
MISCELLANEOUS EQUIPMENT
Ampto "14" Printer- Processor Photocopy
Unit $424.50. Special high-intensity
light mokes multi-purpose photocopy-
ing unit suitable for use with slowest
papers. Can be easily dismantled for
cleaning. Designed for simplicity of
operation. Handles copy up to 14"
wide and of any length. Will repro-
duce from multi-colored copy, opaque,
or transparent.
For more information circle 125 on coupon
8-Inch Desk Project Globe. RAND. 4 for
$15. Durable steel boll has a surface
which can be marked with wax crayon
and easily cleaned. Water oreas printed
in bl':e; continents in brown with
mountain relief shown. All political
information eliminated except for
parallels of latitude, meridians, dot
symbols for 32 cities.
For more information circle 240 on coupon
Eastman Transparency Illuminator. Blue
glass filter behind translucent white
viewing surface produces light of
nearly ideal spectral quality. View-
IN VISUAL PRESEKTATIWS
MAKi A
BETTER
SHOWING
with
OPTIVi
PORTABLE EASEL
The newest thing for visual aid is this lightweight, portable
Optivex easel. 29" x 39%" steel board finished in "rite-
on" green, adaptable for chalk, charts, or magnets. Alumi-
num legs fold to convert from 70" floor easel to table
model. Net weight, 17 lbs. Comes with eraser, crayons,
chalk, pointer, and removable chalk tray. Only $3».9S.
Carrying case and lamp fixture are extra equipment.
and PIXMOBILE
PROJECTION TABLE
...lets you prepare your presentation in advance, roll il
In, and use it when you're ready. Sponge rubber top, 4"
swivel wheels, with brakes that hold on incline. Vibration-
less. Several models and heights. 42" Jefcle on/y J32.9S.
WRITE FOR LITERATURE AND DEALER'S NAME. SOME
DEALER TERRITORIES STILL OPEN. WRITE...
THE ADVANCE FURNACE CO.
2310 EAST DOUGLAS WICHITA, KANSAS
ing area is 10"xl0". Gray plastic
housing ventilated for cooling of the
7 5-watt lamp. Masks for all sizes
of transparencies.
For more information circle 122 on coupon
Fotomatic Elwood Densitometer & Light
Meter $118. An ultra-sensitive instru-
ment for accurately measuring light
qualities and quantities, it is a self-
contained unit consisting of a light-
sensitive crystal mounted in a trans-
parent plastic holder ond a meter
mounted in a cost aluminum housing.
For more information circle 126 on coupon
Rhodes School Timer. Portable desk timer
specifically designed for use by teach-
ers. Con be set to time in minutes or
seconds. At the end of the chosen in-
terval o bell rings.
For more information circle 127 on coupon
Shure Microphones and Phono Pickup.
Commando microphone series avail-
able in three models suitable for P. A.
ond home recording are of controlled
magnetic construction unaffected by
humidity and temperature variations.
May be used in the hand or in floor or
desk stands. $27.50-$38.50. The
Studio Dynetic pickup has o one-gram
pressure cartridge and tone-orm,
jeweled bearings, features cartridge
in which magnet moves within sta-
tionary coil. Unitron Microphone i!
unidirectional unaffected by tempera-
ture and humidity variations. Adjust-
able swivel.
For more information circle 131 on coupon
S.O.S. Sosolvex All-Purpose Film-Condi-
tioner $6.95 per gallon. Said to bt
harmless, non-toxic, non-flam, anti-
static, containing no carbon tet
Cleans, conditions, waxes film. Drie!
immediately without streaking, cloud-
ing, or leaving residue. Instonth
seasons areen prints.
For more information circle 132 on coupon
Stancil-Hoffmon Oscillator Wan<
$43.50. A maintenance tool for mag-
netic recording equipment, the wane
is a source of either a 1000 or 800(
cycle tone. When held close to thi
playback head, the tone is inducec
into the head to check operation o
the amplifier. Held close to a dy-
namic microphone, the wand will in
duce the some tones. Weighs only ^
ounces, is 8" long and 1 Vi" in diom
eter. Unit is completely transistorize<
with self-contained battery.
For more information circle 133 on coupon
Telectro Tope Transport Mechanisms
Suitable for hi-fi applications or studii
work. Tape speeds of 1 5, 30, and 5(
inches per second; 1-5 second start
ing time to stable speed, dependini
upon final speed selected; one-tenti
second stopping time; one minute re
wind; standard 19" rack mounting
plug-in head assembly.
For more informotion circle 134 on coupon
NEW MATERIALS
FEATURE
Anotahon mp CONTEMPORARY 93mii
sd r$50. Josef von Sternberg sets hi
Occidental technique against the Jopa
nese stylization and achieves surpris
ingly artistic effects. Norroted by th
director.
For more informotion circle 135 on coupon
HEALTH & SAFETY
Action Progrom TroHic Films 8mp PCT
13min b&w film $18; 5-7 min film
col $25 b&w $12. Alias the Killer -
13 min — shows organized citizei
support for balanced safety program;
Uniform Traffic Lows (5 min), As
Matter of Fact (5 — accident facts)
Teach Them Traffic Safety ( 6 ) , Trof
502
EdScreen & AV Guide — October, 195'
fie Court U.S.A. (7minl , Traffic Police
(6), Motor Vehicle Administration
(6), Engineering Traffic Safety (6).
For more informotion circle 136 on coupon
LANGUAGE ARTS
loreel Proust FACSEA loaned by sub-
scription. Over 1 50 photographs of
people ond places Proust knew, manu-
scripts, quotations from his letters and
his works.
For more information circle 137 on coupon
ages from "Le Charivari" FACSEA
loaned by subscription. 15 original
lithogrophs, mounted depict the satire
on the literary world of 1832-1860
by the caricaturists Daumier, Cham,
and Dorjou.
For more information circle 138 on coupon
LANGUAGES: French
'Or et Diamont mp FACSEA lOmin sd
by subscription. Jewelry making in
Paris; detailed description of the
manufacture of a diamond and plati-
num brooch.
For more information circle 139 on coupon
rande Peche mp FACSEA 40min sd by
subscription. Film report of cod-fish-
ing off the coast of Newfoundland.
Prize film at Cannes. French sound.
For more information circle 140 on coupon
irophismes mp FACSEA 1 Omin sd by
subscription. Art of engraving includ-
ing work of Picasso, Rouoult, Deroin,
and others. French commentary.
For more information circle 141 on coupon
iuillaume Apollinoire mp FACSEA 1 8
min sd by subscription. Life of the
author told against a background of
excerpts from his poems. French sound.
For more information circle 142 on coupon
■eon Giono mp FACSEA 20min sd by
subscription. The author shows the
land and people he loves and writes
about. French sound.
For more information circle 143 on coupon
.o Ballade Parisienne mp FACSEA 30min
sd by subscription. History of Paris
told through its monuments, old build-
ings, and streets. French sound.
For more information circle 144 on coupon
CO Promenade de Versailles mp FACSEA
20mln sd by subscription. The palace
inside and out, gardens, fountains,
"Grand Trianon" and "Petit Trianon."
Commentary in French,
For more information circle 145 on coupon
LIBRARY SCIENCE
Manning a School Library mp REMING-
TON-RAND 23min sd col free. Dem-
onstrates the purpose and use of
furniture, correct space allocation, ar-
rangement of various types of equip-
ment, and the need for correct lighting
effects and floor coverings.
For more information circle 146 on coupon
itik-o-Letter Gummed Letter Sets $6-50
per set for 1,454 letters ^ V2" size;
1,120 in 2" size. Available in Law-
rence Condensed or Benton Bold in
block, white, red, yellow, blue, green,
or gray. Packaged in 71 miniature in-
dexed folders including cops, lower
case, numerals, and punctuation
marks.
For more information circle 147 on coupon
MUSIC
Keyboard Experiences in Classroom Music
mp AMC 20min sd $75. How grade
school teachers without special musi-
cal training can use the piano key-
board OS 0 visual aid in teaching the
fundamentals of music. Photographed
in a third-grode classroom, shows use
of simulated, silent keyboords to en-
able members of a music class to use
Modern teaching methods, like modem selling methods,
call for reliable working tools and SELECTROSLIDE
gives trouble-free operation; brightest picture on the
screen, and scores of other benefits.
From the JUNIOR to the STANDARD to the DUAL-
SELECTROSLIDE nothing beats them, built with more
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last oil others.
SELECTROSLIDE is the "diamond" of fully outo- :
matic projectors . . . nothing finer . . . nothing more
enduring . . . and there is a SELECTROSLIDE to fit
your projection needs. Contact your local Audio-Visual
Dealer for demonstration or rental of SELECTROSLIDE,
or consult us.
DUAL
SELECTROSLIDE
for 96 slides
Illustrated literature available — no cost or obligotion.
A
¥Spincller & Sauppe
2201 Beverly Blvd , lot Angeles 57, Calif., Phone:
ESTABLISHED 1924
Dunkirk 9-1388
sight and touch as well as hearing in
acquiring experience in simple har-
mony, rhythm, and reading music.
For more information circle 148 on coupon
Our Nationol Anthem mp AVIS 9min sd
col $90. The story of The Star
Spangled Banner as told by Miss Brown
to her pupils.
For more information circle 149 on coupon
PRODUCTS & INDUSTRIES
Opening Night in Hawaii mp PRINCE-
TON 1 3min sd free. Shows the con-
struction of the famed Koiser alumi-
num dome, used in this cose to create
an entertainment center at Hawaiian
Village, Woikiki Beach. The show in
the new building is highlighted.
For more information circle 1 50 on coupon
Story of a Dam mp OSU 1 7min sd col
$140. From groundbreaking to com-
pletion, the construction of Hoover
Dam Reservoir at Columbus, Ohio.
Condenses three years of planning,
preparation, and construction. Pictures
the evacuation of whole communities,
the clearing of huge tracts of forest
land, and the relocation of bridges,
telephone lines, and old landmarks as
machines built a modern water supply
system for a citv of 500,000.
For more information circle 151 on coupon
Treasure for Your Table mo UWF 27min
sd col free. The making of silver,
china, and glassware by craftsmen in
the factories of Towie, Lenox, ond
Tiffin.
For more information circle 152 on cuupon
PSYCHOLOGY
Psychology Series Additions 4mp MH 13-
22 min. sd Perception (17min $100)
presents the theory that human per-
ception is not merely a sensing of
stimuli; Brain and Behavior (22min
$130) demonstrates two ways by
which the function of different brain
areas can be studied in its relation to
human behavior; Development of In-
dividual Differences (13min $75)
shows how differences result from both
heredity and environment; Common
Fallacies About Group Differences ( 1 5
min $90) depicts the popular notions
about races, heredity, and group dif-
ferences which ore wholly inaccurate.
For more information circle 1 53 on coupon
RELIGIOUS EDUCATION
Book of Acts Series lOmp FAMILY eo
1 7min sd col r$9 b&w r$6. Dramatic
episodes portray the beginnings of the
early Christian church including the
baptism of the Holy Spirit on the day
of the Pentecost, the preaching and
witnessing of the opostles ond early
Christians, the conversion of Saul, the
persecution of Christians, the first gen-
tile believers, the first missionaries,
and the last message of Paul.
For more information circle 1 54 on coupon
Cradle Song mp ASSOCIATION 90min
sd free. The poignant story of an In-
fant girl left at the door of a convent
in Spain, this is a kinescope recording
of the Hallmark Hall of Fame TV
show starring Judith Anderson, Siob-
han McKenna, and Barry Jones —
produced by Maurice Evans.
For more informotion circle 155 on coupon
Fall mp GENERAL FILMS 9min sd col.
An imaginative documentary tracing
the moods of a single day in autumn.
For more information circle 156 on coupon
Living Parables Series Additions 4mp
FAMILY eo 30 min sd r$9. Each film
brings to life, in today's terms and
costume, one of the basic Christian les-
sons originally expounded in the Bible
in parable form. Another Spring is
based on the parable of the Barren
Fig Tree, Formula for Failure on the
Dishonest Steward, There Wos a Wid-
ow is on adaptation of Luke 18:1-8,
and Two Sons is based on Matthew
21:28-31.
For more information circle 157 on coupon
SCIENCE: Biology
Adelie Penguins of the Antarctic mp MH
20min sd col $200 b&w $100. Life
cycle of the inquisitive, fearless, and
charming black and white birds.
Filmed at Signey Island in the South
Orkney Islands, the story begins with
the trek of the adult birds over the
frozen sea on their return to the breed-
ing grounds and ends with the de-
parture of the grown young.
For more information circle 190 on coupon
Aluminum Toke-A-Port Casting Molds
for Bio-Plastic WARD'S. After the
plastic is herd, take the molds apart;
no difficulty in removing cast. True
EdScreen & AV Guide — October, 1957
503
Rfi
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looder bottle end six FilMagic Cloth
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THE DISTRIBUTOR'S GROUP, Inc.
204 • 14th St., N.W. ATLANTA 13, GA.
TO TEACH EFFECTIVELY
TO LEARN READILY
You Need Materials
WRITE
TODAY FOR
CATALOG
Jw<iy
®
THE JUDY COMPANY
310 N. 2nd St.. MinneaDOlisl. Minn.
19S6 GOLDEN REEL AWARD WINNER
Literary, Musical & Theatrical Arts
MARCEL MARCEAU'S
"PANTOMIMES"
The world-famous mime in his first film!
13 Min. COLOR Sole $145.00 Rentol $12.50
BRANDON FILMS, INC.
Dept. FW, 200 W. 57 St., New York 19, N.Y.
for aids to
BETTER, FASTER
READING
AUDIO VISUAL RESEARCH
Dept. U7 10 531 S. Plymouth Ct. Chicago 5
I
IT'S FREE
Send for your free copy of
descriptive literature on
tile new "Bobcart" com-
bination projector cart and
stand.
The Bob Durr Co.
Box 3065
South Bend 19, Ind.
Time too short . . .
lettering job too long .
IT'S A JOB FOR
Stik-a-letter
The
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Write for
literature and samples
Stik-a-letter Co.
RT. 2 - BOX 286, ESCONDIDO, CALIF.
90-degree corners make squaring up
the cast unnecessary. Each mold con-
sists of two end pieces and a middle
section. Available in square and rec-
tangular types.
For more information circle 191 on coupon
Antelopes on the Plains of Africa mp
MH lOmin sd col $110 b&w $55.
Wide variation in size and appearance
among the more than 1 00 species. Se-
quences depict running and jumping
power, use of horns as weapons, type
of country in which they live.
For more information circle 192 on coupon
Chameleon mp IFB 8min sd col $80 r$4.
Choracteristics and habits of the cha-
meleon are depicted in color with ex-
treme close-ups to show details of feet,
eyes, toil.
For more information circle 158 on coupon
Climbing Plants mp UWF lOmin sd.
Speeded up photography shows how
weak-stemmed plants grow, entwine,
and attach themselves: shorpthorned
climbers, aerial-rooted ivy, tendril
clinging pea.
For more information circle 159 on coupon
Forest Tent Caterpillar mp NFBC 18min
sd col $160 b&w $80. Damage which
this voracious insect inflicts on decidu-
ous forests; closeup photography shows
life cycle, feeding habits.
For more information circle 160 on coupon
Hippos mp MH 1 Imin sd col $110 b&w
$55. Life of the hippopotamus in New
York's famed Bronx Zoo and in its
native Africa. Scenes show two hippo
babies in the zoo; then life on the
spacious veldt below Mt. Kilimanjaro
in Tongonyiko.
For more information circle 193 on coupon
Life Cycle of a Plonf mp UWF 1 Omin sd.
Growth Is troced from seed to minio-
ture plant to new seed.
For more information circle 161 on coupon
Life Story of Fern mp UWF 1 6min sd.
Study of two generations of the fern
showing structure of male and female
organs ond process of fertilization.
For more information circle 162 on coupon
Lions at Home mp MH 11 min sd col
$110 b&w $55. Filmed on location
in Africa, shows hunting habits, favor-
ite prey, enemies, sociable family life.
For more information circle 194 on coupon
Mon Againsf a Funqus mp NFBC 37min
sd col $280 b&w $140. Struggle
waged each year against the wheat
rust fungus. Animation, time-lapse,
and cinephotomicrogrophy illustrate
the life cycle.
For more information circle 163 on counon
Protozoa mp EBF llmin sd col $100
b&w $50. Vividly portrays the variety
and life functions of one-celled ani-
mals. Photographed by one of the
masters of color photomicrography. Dr.
Roman Vishniac. Shows how Protozoa
are classified, how they eat, and re-
production. SH.
For more information circle 195 on coupon
Roofs of Plants: 2nd Edition mp EBF
lOmin sd col $100 b&w $50. Depicts
types of roots, root growth, and os-
mosis. JH.
For more information circle 196 on coupon
SCIENCE: Elementary
Adaptations of Plants and Animals mp
CORONET 14min sd col $125 b&w
$68.75. Adaptations of living things
to environment, for food-getting and
protection, are illustrated by both
familiar and unusual examples. Int.
For more information circle 197 on coupon
Animal Friends 4fs SVE col with two
records $27,50 separate filmstrips $6
separate records (2 narrations) $3.
Based on Rond McNally Elf Book
Series: Hide-Awoy Puppy (44 fr) ;
Chester, The Little Pony (45); Little
Mailman of Boyberry Lone (45); Mr.
Beor's House (51 ). Pri.
For more information circle 198 on coupon
Animal Stories Series 6fs MH col $35.50
eo $6.50. Actual photographs of
children and their onimals. Animols
of Farmboy Bill, Peter's Pet Party,
Tony's Pony, Randy Takes Core of
his Dog, Bonnie the Seeing Eye Dog,
Kathy's Cat has Kittens. Pri.
For more information circle 199 on coupon
Animals of the Indian Jungle mp EBF
llmin sd col $100. Crocodiles, mon-
keys, tiger, python, rodents, antelopes,
cobra, mongoose, wild elephants. Int.
For more informotion circle 200 on coupon
Big Animals of Africa mp EBF 1 Imin sd
col $100 b&w $50. Zebras, giraffes,
wildebeest, eland, Thompson's gazelle;
cheetahs, leopards, lions; hippos, ele-
phants, rhinoceros; ostrich, baboon,
monitor lizard, crocodile, aardvark.
Int.
For more information circle 201 on coupon
Earthquakes and Volcanoes mp FA 10
min. Causes and relationship to one
onother. Int.
For more information circle 164 on coupon
Fossils: Clues to Prehistoric Times mp
CORONET 11 min sd col $100 b&w
$55. Where fossils are found, how they
were formed, and what they tell us
about life on earth. Museum dioramas,
animation, and fossil specimens ore
used to explain the work of scientists
and their findings. Int.
For more informotion circle 241 on coupon
Indians of the Plains 6fs YAF si col.
Plains Indians living and working as
they did in generations past; clothing,
food, shelter, arts and crafts, life and
customs, donees and ceremonies. Int.
For more information circle 242 on coupon
Living and Non-Living Things mp UWF
lOmin sd. Explains differences be-
tween plants ond animals and non-
living things. The chicken and the
runner bean ore compared with each
other and with a kite, railroad engine,
crystols. Animoted sequences odd to
the clarity of the presentation. Int.
For more information circle 165 on coupon
Machines that Help the Former mp FA
lOmin sd. Introduces two children as
they use hand tools to care for a back-
yard garden. Parallels the activities of
the children with the work done by a
farmer using power machines.
For more information circle 166 on coupon
Nitrogen Cycle mp UWF 14min sd. The
route followed by nitrogen in its cir-
culation between the atmosphere ond
compounds making up protoplasm of
living organism. Photomicrography and
cineradiology show actual functions of
the root-hairs associated with nodules,
fungi, and bacteria.
For more information circle 167 on coupon
Ostrich mp IFB 7min sd col $70 r$3.50.
Shown in their noturol habitat on the
Karroo in South Africa, their appear-
ance, close-up details of structure of
legs and feet, neck, head; feeding;
movement; nesting ond hatching eggs.
For more information circle 168 on coupon
Photosynthesis mp UWF 1 5min sd.
Chemical changes within the plant are
explained by actual photography plus
animotion; corbohydrotes formed in
chlorophyll-containing cells; manufac-
ture of glucose.
For more information circle 169 on coupon
Plant Survival mp UWF 1 1 min sd. Shows
self-protective devices used in stages
of plant growth and defenses of flowers
and leaves against damage by rain
and animals.
For more information circle 170 on coupon
504
EdScreen & AV Guide — October, 1957
Roor Development mp UWF 9min sd.
Photogrophy speeded up 30,000 times
reveals root structure ond growth. Ac-
tion of root mechanisms and sensitivity
of the root tip ore demonstrated.
For more information circle 171 on coupon
Science and Transportation Series 6fs
MH col $35 ea $6.50. Fundamental
scientific facts behind the various
means of transportation. Moving
Heavy Objects on Land explains fric-
tion; Moving on Water explains flota-
tion, movement, steering; Overcoming
Gravity explains air travel; Controlling
Airplanes; Getting Power from En-
gines— steam and gasoline; Flying
with Jets and Rockets. Int.
For more informotion circle 202 on coupon
Sea Adventures of Sandy the Snail mp
EBF I6min sd col $150 b&w $75. A
story told with finger painting — a
spell-binding performance by Betty
Ohirogge with skillfully paced narra-
tion to give full value both to the
pictures and to the development of
new concepts about life in the ocean.
Pri.
For more information circle 203 on coupon
Seed Dispersal mp UWF )4min sd. Close-
up photography shows devices that
scatter, plant, and protect seeds —
wind, animals, exploding fruits, seed
burial.
For more information circle 172 on coupon
Simple Machines fs VEC 24fr $3.50.
Basic facts concerning six simple ma-
chines and how they help man by
multiplying his strength. Int.
For more information circle 204 on coupon
Source of Power, Energy, Light, and
Heat fs SVE 40fr col $5.50. Trip
through a modern cool mine shows
how up-to-date methods ore used,
what coal miners ore like in action,
how coal is processed and transported
to market. Int.
For more information circle 20S on coupon
Story of a Frog mp UWF I3min sd. Slow-
motion and X-ray photography to-
gether with animated diagrams ex-
plain the processes of digestion,
assimilation, elimination, and circula-
tion.
For more information circle 173 on coupon
Story of Bees mp UWF 20min sd. Life
cycle of the bee; collecting and stor-
ing nectar and pollen; work of the
Queen; remarkoble community life.
For more information circle 174 on coupon
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LIOHTINO
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TELEVISION
ATOMIC ENEROY
Tornadoes: What They Are and What
to Do About Them fs VEC 21fr $3.50.
Shows the typical tornado cloud, sea-
son and time of day most prevalent,
areas where they are usually expected,
safety measures for protection against
tornadoes. Pri.
For more information circle 206 on coupon
Walt Disney's The Arctic Wilderness 6fs
EBF col $36 ea $6. Based on the mo-
tion picture theatrically released. Each
strip contains review and discussion
questions: The Northland, Rodents
of the Northland, Marine Mammals
cf the Northlond, Arctic Foxes and
Wolves, Wolverines and Weasels of
the Northland, Birds of the Northland.
Int.
For more information circle 207 on coupon
Woodcock mp IFB 6min sd col $60 r$3.
Plumage, natural camouflage, nesting
and feeding habits.
For more informotion circle 175 on coupon
SCIENCE: General
Let's Visit the Smithsonian fs SVE 50 fr
col with record $10 with guide $6.50.
History of its founding, authority by
which it is administered, various mu-
seums and other facilities which make
up its organization and carry on its
work, representative exhibits. JH.
For more information circle 208 on coupon
SOCIAL STUDIES: Anthropology
Epic of Man Series 5fs LIFE col $25 or
$6 ea. Man Inherits the Earth (79 fr) ,
Stone Age People of Today (51),
Down of Religion (52), Stone Age
Faith Today (51), Mesolithic Age To-
day (56).
For more information circle 209 on coupon
SOCIAL STUDIES: Elementary Geography
Alaska Today fs VEC 33 fr $3.50. His-
tory, climate, natural resources edu-
cation, industry, and people. Int.
For more informotion circle 210 on coupon
American Indians of Today mp EBF 16
min sd col $150 b&w $75. Life of
American Indians as it is in the U. S.
today, both on and off the reservation.
Shows life on the Apache Reservation
and problems of adjustment. Int.
For more information circle 211 on coupon
Argentina: People of the Pompa — 2nd
Ed. mp EBF 16 min sd col $150 b&w
$75. Illustrates rural and urban life
in Argentina by contrasting the rich
agricultural oreas of the pompa with
the industrial, business and shipping
area of Buenos Aires. Int.
For more information circle 212 on coupon
Autumn is Here Series 6fs JAM col
$28.50 eo $4.95. Birds Get Ready for
Winter (22 fr). Animals Get Ready
for Winter (22), Insects Get Ready
for Winter (22), Plants Get Ready
for Winter (21), Seeds Travel (22),
People Get Ready for Winter (22) .
Pri.
For more informotion circle 213 on coupon
Farm Animals: 2nd Edition mp EBF 1 1
min sd col $100 b&w $50. Morning
chores, midday activities, evening
chores. Pri.
For more information circle 214 on coupon
Mexico and Central America 6fs EBF col
$36 ea $6. Ranch in Northern Mexico,
Small Town in Mexico, Farmers of
Mexico, People of Guatemala, Costa
Rica — the Rich Coast, Panama and
the Canal. Int.
For more information circle 215 on coupon
Middle East and India 6fs EBF col $36
eo $6. Life and cultures; economic ond
physical geography. Bombay, Gate-
way to India; Village in India; Pakis-
tan, East and West; Along the Rivers
of Iraq; Mountain and Desert in Syria;
Village and City in Turkey. Int.
For more information circle 216 on coupon
Our Community Helpers: I & II fs SVE
2 sets of 5 eo $21.50 set or $4.50
per strip. Col. Set 1 includes Fireman
(31 fromes), Postman (31), Police-
man (28), Grocer (31), Baker (38).
Set II includes Dentist (30 frames).
Doctor (34), Librarian (32), Milk-
man (37), City Helpers (34). Pri.
For more informotion circle 217 on coupon
SCIENCE: Physical
Bridges mp GATEWAY lOmin sd col
$100. Evolution of the bridge from the
fallen log across o streom through
wooden, covered, and modern station-
ary and movable bridges, explaining
their name and function.
For more informotion circle 176 on coupon
Continental Glaciers mp OSU 1 3min sd
col $130. A scientific tour of the
Western Hemisphere's great Greenland
Glacier by means of ice-breaker, snow-
cat, and helicopter. The anatomy of
the glacier is graphically portrayed in
an animated cross-section showing how
EdScreen & AV Guide — October, 1957
505
snows build up and melt off as the vost
interior ice streams out in ribbon-
shaped outlet glaciers. SH.
For more information circle 177 on coupon
SOCIAL STUDIES: Anthropology
Vanishing Veddahs mp MH 22min sd col
$200 b&w $100. Based on the life of
Q fost-vanishing tribe in Ceylon, re-
puted to be one of the oldest tribes in
the world. Not very long ago they in-
habited rock caves in some of Ceylon's
thickest jungles, wore leaves as skirts
end lived on row meat and honey.
Documents primitive ceremonies, fam-
ily life, hunt for food, and harsh con-
ditions of jungle life.
For more information circle 178 on coupon
SOCIAL STUDIES: Economics
Organizing Begins at Home mp AFL-CIO
1 5min sd col r$2. Designed to be used
as a discussion starter on house calls
with staff and volunteer organizers. A
typical organizer answers questions
about strikes, dues money, seniority,
and some anti-union questions.
For more information circle 179 on coupon
Protective Tariff vs. Free Trade mp MH
26min sd $125. Watches are used in
this film to illustrate the considerable
controversy centered around tariffs and
the Reciprocal Trade Acts.
For more information circle 180 on coupon
Story of Creative Capital mp CCUS 14
min sd col $110 r$l5. Animated film
tells story of what capitalism is, where
capital comes from and what It does.
For more information circle 181 on coupon
SOCIAL STUDIES: Geography
Alice in Washington mp ASSOCIATION
19min sd col free. Featuring the Lewis
Carroll character of "Alice," the film
follows the heroine on a tour of Wosh-
ington, Mount Vernon, and Williams-
burg, Va.
For more informotion circle 182 on coupon
Children at Work and Play Around the
World mp UWF 20min sd. Family and
community life is emphasized and at-
tention is focused on the role of chil-
dren in human society. They ore seen
participating in the tasks of providing
food, clothing, and shelter, eoch in his
small way. Pri.
For more information circle 183 on coupon
France: The Atlantic Coast si LAMBERT
30 for $7.50. Coastal plains, beaches,
towns, fishing, shipping, people.
For more informotion circle 227 on coupon
Fronce: The Mediterranean Coast si
LAMBERT 30 for $7.50. Coastol
plains, neighboring highlands, tourist
centers, mountain villages, historic
sites, people.
For more informotion circle 228 en coupon
France: Mountains and Rivers 60sl
LAMBERT $15 Vosges, Jura, Alps,
Pyrenees, central plateau; mountains,
valleys, towns, villages, people; Seine,
Rhone, Loire, Garonne, Rhine; rivers
ond tributaries.
For more information circle 229 on coupon
France Today mp FACSEA 1 Omin sd by
subscription. Paris by night; colleges
In the Latin Quarter; working people;
French cooking and wines; ortists; the
Riviera; sports.
For more information circle 184 on coupon
French Kindergarten 53sl LAMBERT
$13.25. Children going to school-
educational games; outdoor classes;
lessons in drawing, painting, writing;
physical education; recess; hygiene;
medical care; lunch and nap; leav-
ing school; back home.
For more information circle 230 on coupon
MAKE SURE YOU GET
EVERY MONTHLY ISSUE
Not a subscriber — yet? Subscription running out?
Just as this July issue is a surprise bonus for all our
subscribers, we've got lots of pleasant A-V "firsts"
up our sleeves. SCREEN & GUIDE is on the move —
to bring you a complete audio-visual magazine . . .
one you can't afford to be without.
So — if your subscription has expired, if it's going to
expire, or if you're a new subscriber, clip and return
this coupon today. You'll be glad you did.
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French Lycee 40sl LAMBERT $10. Stu-
dents arriving at school; lycee build-
ings; classes in literature, chemistry,
geography, mathematics; going home
along the Seine; visit to the Science
Museum; evening home work.
For more informotion circle 231 on coupon
Germany: Key to Europe mp NFBC 21 min
sd $80. How events since World War
II have made of this divided nation an
area of conflict between two ideologies.
For more information circle 185 on coupon
Hills of Ireland mp WORLD TRAVEL
60min sd col r$27.50 30min sd col
r$17.50. History of Ireland and the
social, industriol, and recreational life
of the present as seen in all four prov-
inces. Dramatizations by Pat O'Brien;
songs by Christopher Lynch.
For more informotion circle 186 on coupon
Historic Quebec mp UWF 9min sd
$22.95. Old France in the New World
seen throughout historic Quebec and
the Gospe Peninsula.
For more information circle 187 on coupon
Holiday in Holland mp UWF 9min sd
$22.95. Camera study of the land of
wooden shoes, windmills, dikes, and
tulips; summer and winter sports.
For more informotion circle 188 on coupon
Japan Today fs NYTIMES 57 fr si b&w
$2.50. Resurgence of Japanese eco-
nomic well-being and productive
might and the problems resulting from
intensified competition as Japanese
again flood the markets of the world
with machinery, textiles, and many
Communist neighbors.
For more informotion circle 189 on coupon
Latitude and Longitude mp UWF 9min
sd. A transparent globe is used to ex-
plain. Special feotures are highlighted
by animation.
For more information circle 281 on coupon
Mont Saint-Michel si LAMBERT 30 for
$7.50 Aerial views of the abbey, de-
tails of interior and exterior orchi-
tecture, sea and the island, tourists
and shops.
For more informotion circle 232 on coupon
Ploylond of the Seaway mp FSFP 20 or
14min sd free. Follows a feature writer
05 he gathers material for a story on
the attractions of the Thousand Islands
area in the vicinity of the village of
Alexandria Bay, New York, on the St.
Lawrence River. Highlights include
construction scenes of the Seaway,
visit to a deserted island castle, shore
tour, and boot trip.
For more informotion circle 282 on coupon
Regional Geography Series: U. S. fs EBF
6 sets of 6 fs each in col $36 set or
$6 fs. Titles in each set: Natural En-
vironment, People and History, Agri-
culture, Industry, Commerce, Life and
Culture. Sets include Southeastern
States, Southwestern States, Middle
States, Far Western States, Northeast-
ern States, Northwestern States. Int.
For more informotion circle 218 on coupon
South America: Along the Andes 6fs
EBF col $36 ea $6. Life, culture,
natural environment, and economics:
New Venezuela, Mountain Farmers of
Colombia, Along the Equator in Ecu-
dor, Inca Lands in Peru, Highland
People of Bolivia, Pan-American
Highway. Int.
For more information circle 219 on coupon
South America: Eastern and Southern
Lands 6fs EBF col $36 ea $6. Physical,
social, and economic geography. Farm-
ers of Argentina, Ranch and City in
Uruguay, People of Paraguay, Desert
to Forest in Chile, Amazon Village,
New Coffee Lands in Brazil. Int.
For more information circle 220 on coupon
506
EdScreen & AV Guide — October, 1957
Story of California Agriculture mp AVIS
1 8min sd col $ I 50. Beginning with the
days of the Spanish padres, through
the gold rush and the coming of the
railroad, agricultural development is
depicted.
For more informotion circle 283 on coupon
SOCIAL STUDIES: Government
Book Banning mp MH Hmin sd $75. A
self-appointed one-woman committee
to ban certain books from the school
libraries in California explains why she
feels books are to be feared and what
were the disqualifying aspects of the
books and authors on her list. Alter-
nate arguments are also presented.
For more information circle 284 on coupon
City Decides mp CONTEMPORARY 28
min sd $75 r$7.50. Documentary story
of public school integration in St.
Louis, revolving around a teocher who
was faced directly with a "racial inci-
dent" in his high school class. Suggests
ways in which integration can be made
easier.
For more information circle 285 on coupon
Clinton and the Law mp MH 54min sd
$195. The desegregation record of one
Southern community as written by its
citizens. It shows the chain of emo-
tions and events that brought mob vio-
lence, community shame, and finally,
o strong sentiment to comply with the
law, to Clinton, Tennessee. Based on
the TV series "See It Now."
For more informotion circle 286 on coupon
SOCIAL STUDIES: Elementary History
Age of Discovery mp YAF 16 min sd col
$150 b&w $75. Events of the late
15th century as they led to the dis-
covery of the new world told in an
oil-animation film. Int.
For more information circle 221 on coupon
I Boy of Renaissance Italy mp CORONET
14 min sd col $125 b&w $68.75.
Photographed in Florence, Niccolo, on
apprentice artist of 1500 A.D. tells
of the people of those times — rich
merchants, peasants, soldiers, artists,
and professors. Int.
For more information circle 222 on coupon
I Early Explorers and Settlers in America
fs VEC 32 fr $3.50. Discovery of the
new world, beginning with the Vikings.
Follows Columbus in his struggle to
finance a voyoge; other explorers;
settlements at Jamestown and Plym-
outh. Int.
For more information circle 223 on coupon
llndian Family of Long Ago: Buffalo
Hunters of the Plains mp EBF 14 min
sd col $125 b&w $62.50. Produced
at actual locations in South Dakota —
the Pine Ridge Indian Reservation and
Custer State Pork. Almost all of the
artifacts and costumes were borrowed
from local museums; Sioux Indians
built and equipped the camp. Authen-
tic Sioux background music used.
Sequences include meeting a Sioux
family, family life, the Buffalo hunt,
and after the hunt. Int.
For more information circle 224 on coupon
^Medieval Europe 4fs EBF col $24 ea $6
Medieval Manor, Knight and his
Training, Crusades and Their Signif-
icance, Town and Its Guilds. Int.
For more information circle 225 on coupon
SOCIAL STUDIES: History
Ancient Orient: The Far East mp CORO-
NET Mrnin sd col $125 b&w $68.75
Growth of early oriental civilizations
traced in China, Japan, and India
through reenactments and authentic
locales, enriched with early manu-
scripts, paintings, sculpture and archi-
tecture. JH.
For more information circle 233 on coupon
Craftsman in Colonial Virginia fs CW
44fr col. Follows the lives of the
Williamsburg bootmaker, his appren-
tice sons, and other town craftsmen.
The trades of the wigmaker, cobinet-
maker, cooper, house carpenter, miller,
bricklayer, blacksmith, silversmith,
and gunsmith are also covered. Crafts-
men and journeymen ore shown at
work on farms and plantations as well
OS in their tiny urban shops.
For more information circle 234 on coupon
Henry Ford Museum: Panorama of the
Past mp HENRY FORD 1 5min sd col
free. Designed as an orientation for
school groups planning visits to the
museum, the film may also be used as
0 tour of the museum's exhibits.
For more information circle 287 on coupon
New Landmark Books Dromatized 2rec
ENRICHMENT 2-LP with 2 dramati-
zations to the record. John Paul Jones:
Fighting Sailor; Story of D-Day; Erie
Canal; First Overland Mail. Topflight
performers with authentic information,
realistic sound effects, music of the
period.
For more information circle 288 on coupon
Napoleonic Era mp CORONET Hmin sd
col $125 b&w $68.75. A retired army
officer who served with Napoleon re-
calls the momentous Nopoleonic Era
of 1796-1815 and its effects upon
France and Europe: Napoleon's rise
to power, his governmental reforms in
France, his conquests, and disintegra-
tion of the Grond Empire. JH.
For more information circle 235 on coupon
Renaissance: Its Beginnings in Italy mp
EBF 25min sd col $225 b&w $1 12.50.
Film opens in a medieval Itolion vil-
lage. Nearby is a marble quarry where
Tuscan stone-cutters are hewing out
great blocks of white morble. To-
gether with Italian painters, philoso-
phers, and poets, these stone-cutters
are contributing to a great historical
development; the Renaissance. Grod-
ual awakening depicted. Causes traced.
Film shows the Renaissance to be a
period of awakening and discovery:
of the ancient world, of scholarship,
of art ond science, and of human
life. JH.
For more information circle 236 on coupon
Settling the New World 6fs EBF col $36
ea $6. Considers sociol and economic
life in each area and the development
of political and religious freedom:
Spanish Colonization, French Coloni-
zation, New England Colonization,
Middle Colonies, Southern Colonies,
Colonial Government. JH.
For more information circle 237 on coupon
Story of Slavery in the U. S. fs SVE
30fr $3.50. Introduction of slavery
in 1619, effect of the cotton industry
on Missouri Compromise, Fugitive
Slave Low, underground railroad, se-
cession. Emancipation Proclamation,
review of the war. JH.
For more information circle 238 on coupon
Suez mp MH 55min sd $195. Canal's
history from its construction to its re-
cent nationalization by Nosser.
For more information circle 289 on coupon
Suez mp MH I4min sd col $125. His-
tory and operation of one of the great
wonders of the modern world, the Suez
Canal. A Julien Bryan production.
For more information circle 290 on coupon
True Story of the Civil War mp MH
33min sd $150. Winner of this year's
Academy Award for the best short
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documentary film, tne complete story
of the Civil War is told through the
use of Matthew Brady's original wet
plate photographs, newspaper cartoons,
and headlines from the war yeors. Nar-
rated by Raymond Massey with musical
score based on folk and popular melo-
dies of the period.
For more information circle 291 on coupon
SOCIAL STUDIES: Internotional Relations
Burma — Buddhism and Neutralism mp
MH 55min sd $195. A comprehensive
and illuminating portrait of the little
known but strategically important
Asian nation of Burma including an
interview with U Nu, highlighting Bur-
ma's policy of strict neutralism in cur-
rent International diplomacy.
For more informotion circle 292 on coupon
Franeesea mp ASSOCIATION 28min sd
free. Produced in the village of Cor-
chitti, Italy, the film shows Francesco,
a 12-year-old girl, unable to go to
school because her family is too poor.
She is befriended by Fiore whose fam-
ily exists on the help he receives from
the Foster Parents' Plan. He persuades
the local Plan Lady to intervene in
Francesco's behalf. Film shows her re-
habilitation.
For more Informotion circle 293 on coupon
Immigration Quotas — Are They Fair mp
MH 27min sd $125. The complex ond
controversial Public Low 414, the Im-
migration and Nationality Act, is ex-
plored in this TV "See It Now"
subject.
For more niformation circle 294 on coupon
Indochina mp NFBC 32min sd $120.
Work of mobile truce teams in Viet-
nam and the kind of problems encoun-
tered in implementing the peace.
For more informotion circle 295 on coupon
Niehru on Better World Relations mp MH
27min sd $125. In a revealing inter-
view, Edward R. Murrow draws from
Prime Minister Jawaharlal Nehru of
India his views on coexistence, neutral-
ity, relationships between India and
China and between China and the
Soviet Union, and the importance of
unity and self-reliance among nations.
For more information circle 296 on coupon
Revolution in the Navy mp MH 55min
sd $195. Effects of atom power and
guided missiles on the U. S. Navy.
For more informotion circle 297 on coupon
SOCIAL STUDIES: Sociology
Princess in the Tower mp CONTEMPO-
RARY 22min sd col $135 r$7.50.
Introduces children to the fundamen-
tals of intergroup education in terms
they can understand; provides a good
starting point for discussions of human
relations. The story of a newcomer in
town and how she turns from a lonely
outsider into one of the gong.
For more information circle 298 on coupon
Sociology Series 5 mp MH ea 1 5min sd.
Social Class in America illustrates the
factors that determine social class by
showing the lives of three boys from
these classes; Cooperation, Competi-
tion, Conflict shows how these funda-
mental social processes operate in the
functioning of society; Beginnings of
Conscience traces social forces related
to conscience; Our Changing American
Family depicts changes in the last 75
years; Age of Specialization describes
increasing speciolizotion of labor since
1900 and the attendant economic and
social changes.
For more information circle 299 en coupon
NEW CATALOGS & BOOKLETS
PUBLICATIONS: Catalogs
ADA Audio-Visual Materials in Den-
tistry: Supplement I 41 pages. Lists
newly acquired films, filmstrips and
slides with brief descriptions. Free.
For more information circle 239 on coupon
Association Films Educator's Free Films
Supplement & Guide to 1957-58 Pro-
gramming 4 pages. Listing and de-
scriptions.
For more information circle 240 on coupon
AFC International Film Classics 1957
Supplement 4 pages. Latest foreign
film releases.
For more informotion circle 243 on coupon
AVR Step Up Leorning and Earning
with AVR Aids to Better, Faster
Reading 6 pages. Use of the Reading
Rateometer.
For more information circle 244 on coupon
Bausch & Lomb Research Microscope
Booklet 20 pages. Describes and illus-
trates series R research microscopes.
For more informotion circle 245 on coupon
Catalogue of Lending Collection. FACSEA
50 pages. Describes motion pictures,
slides, tapes, bulletin board exhibits,
filmstrips, and other materials avail-
able from the society.
For more information circle 257 on coupon
Cinema 16 Catalog of Avant-Garde
Films. Comprehensive catalog of
avant-garde and independent cinema
available on a rental basis includ-
ing 100 titles of which 45 are prize-
winners.
For more informotion circle 246 on coupon
CMC 1956-57 Sales Catalog. CMC. 40
pages. Films, pamphlets, posters, and
recordings.
For more information circle 258 on coupon
Complete Catalog of Rental and Loan
Films. IDEAL 84 pages. Entertainment
features, westerns, serials, happy hour
programs of short subjects, educa-
tional films, religious films, and spon-
sored and free-loon films.
For more information circle 259 on coupon
Columbia Records for School: Volume I —
Secondary Education. 46 pages. Rec-
ords ore described in detail and listed
according to subject-matter applica-
tion.
For more information circle 260 on coupon
Cram Catalog 90. 50 pages. Mops,
globes, charts, and atlases.
For more informotion circle 247 on coupon
DAVI National Tape Recording Catalog:
2nd Edition. Includes 260 new pro-
grams. $1.00.
For more information circle 248 on coupon
Pot Dowling Pictures, Films and Film-
strips Catalog of Filmstrips and Study
Prints 1957-58. 12 pages.
For more informotion circle 249 on coupon
EBF Recordings. Folder describes nine
albums and single educational records
available from the company.
For more information circle 251 on coupon
Elementary Teachers Guide to Free Cur-
riculum Materials: 13th Annual Edi-
tion, 1956. EDUCATORS. A highly
selective listing of about 1200 titles,
said to be 50% of available occept-
able listings. 44% of the items listed
ore new. Includes new article by Dr.
John Guy Fowlkes. $5.50.
For more information circle 261 on coupon
ERS Phonograph Records for Classroom
and Library: Kindergarten to Grade 9.
Free.
For more information circle 250 on coupon
Filmstrip Catalog. JAM. Describes 400
class-tested filmstrip in color and b&w
and new kits for 1956 release.
For more information circle 262 on coupon
Filmstrips and Slide Sets on the Geogra-
phy of the World. 16 pages. BUDEK
For more information circle 263 on coupon
Folder 250. AUDIO DEVICES. Describes
the complete Audiotape line of mag-
netic recording tope.
For more information circle 264 on coupon
General Motors Motion Pictures. GM 72
pages. 1956-57 catalog of films
available free.
For more information circle 265 on coupon
Graphic Presentation. 14 pages. TECNI-
FAX. Free. Analysis of basic types of
visual presentations with applications.
For more information circle 266 on coupon
Kodoguide Snapshot Dial: Revised EK
25c Pocket-size calculator for b&w
and color films now provides full in-
formation on new films.
For more information circle 267 on coupon
Kodak Master Guide: Revised EK $1.75
32-page, pocketrsize booklet giving
information on black-and-white and
color miniature, roll, pock, and sheet
films for still pictures.
For more informotion circle 268 on coupon
Life Filmstrips Catalog 24 pages.
Kor more information circle 253 on coupon
LTA Filmstrips. Subjects for English,
social studies, math, geography,
science, art. etc.
Tor more information circle 252 on coupon
MH Advanced Science Films for High
School and College Classes 4 pages.
For more information circle 254 on coupon
MH Text-Films on Biology and Nature
Study 4 pages.
For more informotion circle 255 on coupon
M-G-M Records Complete List. 28 pages.
Popular and classical albums LP, EP.
For more information circle 256 on coupon
Neumode Cores for Your Film. Folder
describes storage and film handling
equipment.
For more information circle 269 on coupon
Oravisual Equipment, 28 page catalog
describes full line of all-purpose
portable easels and accessories for
visual presentations.
For more information circle 270 on coupon
Phoenix Disc Distributing Corp. Catalogs.
Recordings of musical classics, operas,
folksongs, and French literature for
schools ond colleges.
For more information circle 271 on coupon
Phonotapes Stereo Listing. Folder.
For more information circle 272 on coupon
Pictorial Big Wall Size Maps. Folder.
For more informotion circle 273 on coupon
Plan Hold Story Catalog No. 6. Describes
equipment for filing and storing blue-
prints, charts, and posters for easy
reference.
For more information circle 274 on coupon
Reeves Equipment 1956-57. 40 p>ages.
Complete film production and light-
ing equipment.
For more information circle 275 on coupon
S.O.S. Technical Books on Audio-Visual,
Telecasting, and Motion Pictures.
Folder.
For more information circle 276 on coupon
Time-Saving Specialties Catalogs. Foi
chart and poster production.
For more information circle 277 on coupon
Viewlex Automatic High Fidelity Projec-
tion for Your Color Slides. Folder.
For more information circle 278 on coupon
Wollach Discabinets. Folder describe
record storage and filing equipment
For more information circle 279 on coupon
Whitney's For All School Music Need
56 pages. Recordings and other schoc
music materials.
For more information circle 280 on coupon
508
EdScreen & AV Guide — October, 195'
PUBLICATIONS: Miscellaneous
AVP Methods and Equipment for the
Language Laboratory: 1956 Edition.
31 photogrophs and 20 line drawings
hove been added. Prepxired by Prof.
Fernand Marty, Middlebury College.
88 pages $1.75.
For more information circle 281 on coupon
CMC Film Discussion Guides for Chal-
lenge Films 10c each: Can We Im-
munize Against Prejudice, Fred Smith
Man of Confusion, Freedom to Read,
Home Homicide, Rumor, Which Way
for Human Rights.
For more information circle 282 on coupon
Educators Guide to Free Films: 1957
Edition $7. EDUCATORS. The well-
known reference work brought up to
date and with an article on "Gifted
Children and Free Films" by John
Guy Fowlkes.
For more informotion circle 283 on coupon
EK Cine-Kodak 16mm Films, Data and
Selection. Film selection, reversal and
negative, films, black-and-white and
color films, physical features, magnetic
sound coating, processing, storing, and
loading. Free.
For more information circle 284 on coupon
EK Storage and Preservation of Motion
Picture Film 50c. Pertinent informa-
tion on all phases of the core and
storage of processed and unprocessed
motion picture films.
For more information circle 285 on coupon
EFLA Film Can Guides. Now available
for 30 titles, the guides ore printed
on circular gummed stock for attach-
ment to the lids of film cans. 10c
each. List available.
For more information circle 286 on coupon
Animation Mechanisms and Techniques
8 pages. Describes design features of
Integrated animation units and ex-
plains how such mechanisms provide
maximum accuracy, versatility, and
speed in film production.
For more information circle 287 on coupon
Permafilm Method of Protecting Film
ond Lengthening Its Serviceable Life.
Free. A paper presented to the SMPTE.
For more information circle 288 on coupon
INDEX
TO PRIMARY SOURCES
ACA: Amplifier Corp. of America, 398 Broad-
way, New York 13.
ADA: American Dental Association Film Li-
brarian, 222 E. Superior St., Chicago 1 1 .
ADMIRAL PHOTO Products Co., 1035 W. Lake
St., Chicago 7.
AFC: Audio Film Center, 2138 E. 75th St.,
Chicago 49.
AFFTON Industries, Valley Park, Mo.
AFL-CIO Film Division, 815 16th St., N.W.,
Washington 6.
AMC: American Music Conference, 332 S.
Michigan Ave., Chicago 4.
AMERICAN SPEEDLIGHT Corp., 63-01 Metro-
politan Ave., Middle Village 79, L.I., N.Y.
AMPTO Inc., Hicks Ave., Newton, N.J.
ANIMATION Equipment Corp., 38 Hudson
N. Y.
347 Madison Ave.,
444 Madison Ave., New
Burbonk, Calif.
Publicotions,
Box 54,
Plymouth
635 St. Paul
CCUS: Chamber of Commerce of the U S
Audio-Visuol Services Dept., 1615 H St
N.W., Woshington 6. '
CINEMA 16, 175 Lexington Ave., New York
1 6.
CMC: Center for Mass Communications, 1125
Amsterdam Ave., New York 25.
COLUMBIA RECORDS, 799 Seventh Ave.
New York City.
CONTEMPORARY Films Inc., 13 E. 37 St., New
York 16.
CORONET Films, 65 E. South Water St., Chi-
cago I .
CRAM, George P., Co. Inc., 730 E. Washing-
ton St., Indianapolis 7.
CW: Colonial Williamsburg, Williamsburg, Vir-
ginia.
DAVI: Department of Audio-Visual Instruc-
tion, N.E.A., 1201 Sixteenth St., N.W.,
Washington 6.
DOWLING, Pot, Pictures, 1056 S. Robertson
Blvd., Los Angeles 35.
DYNAVOX Corp., Long Island City, N.Y.
EASTMAN Kodak Co., Rochester 4, N. Y.
EBF: Enclycopaedia Britonnica Films, Inc. 1150
W. Wilmette Ave., Wilmette, III.
EDUCATORS Progress Service, Randolph, Wis.
EFLA: Educational Film Library Association
250 W. 57th St., New York 19.
ENRICHMENT Teaching Materials, 246 Fifth
Ave., New York 1 .
ERS: Educotionol Record Sales, 146 Reade
St., New York 13.
EXAKTA Camera Co., 705 Bronx River Rd.,
Bronxville 8, N.Y.
FA: Film Associates of California, 10521 Santa
Monica Blvd., Los Angeles 25.
FACSEA: Society for French American Cultural
Services and Educational Aid, 972 Fifth Ave.,
New York 21.
FAMILY Films Inc., 5823 Santa Monica Blvd.,
Kollywood 38.
FOTOMATIC Corp., 2603 Kessler Blvd., N.
Drive, Indianapolis 22.
FSFP: Feature Story Film Productions, Cler-
mont, Flo.
G & H Wood Products Co. Inc., Cabinort Divi-
sion, 99 N. 11 St., Brooklyn II, N.Y.
GARRARD Soles Corp., 80 Shore Road, Port
Washington, N.Y.
GATEWAY Productions Inc., 1859 Powell St.,
San Francisco 1 1 .
GE: General Electric Co., Speciolty Electronic
Components Dept., Auburn, N.Y.
GENARCO Inc., 97-04 Sutphin Blvd., Jamaica
35, N.Y.
GENERAL FILMS Inc., Box 601, Princeton, N.J.
GM: General Motors Corp., Public Relations
Staff — Film Library, General Motors BIdg.,
Detroit 2.
GRAFLEX Inc., 154 Clarissa St., Rochester,
N.Y.
HEITZ, Korl, Inc., 480 Lexington Ave., New
York 17. .
HENRY FORD Museum and Greenfield Village,
Department of Education, Dearborn, Mich.
IDEAL Pictures, 58 E. South Water St., Chi-
cago 1 .
IFB: International Film Bureau Inc 57 E
Jockson Blvd., Chicogo 4.
^*^ Handy Organization, 2821 E. Grond
Blvd., Detroit Tl.
JOHNSON SMITH Co., 6615 E. Jefferson Ave.,
Detroit 7.
KONICA Camera Co., 76 W. Chelten Ave
Philadelphia.
LAMBERT Foundotion, Box 352, Gombier.
Ohio. '
LIFE Filmstrips, 9 Rockefeller Plazo, New
York 20.
LTA: Language Training Aids, I210I Valley-
wood Drive, Silver Spring, Md.
MGM Records, 701 Seventh Ave., New York 36.
MH: McGraw-Hill Book Co., Text-Film Dept
330 W. 42 St., New York 36.
NEA: National Education Association, 1201
16th St., N.W., Woshington 6.
NEUMADE Products Corp., 250 W. 57 St
New York 19. '
NFBC: Notional Film Board of Canada 630
Fifth Ave., New York 20.
NYTIMES: New York Times, Office of Edu-
cational Activities, New York 36.
OAKTON Engineering Corp., 8225 N. Chris-
tiano Ave., Skokie, III.
OPTICS Mfg. Corp., Amber and Willard Sts.,
Philadelphia 34.
ORAVISUAL Compony Inc., Box 609A, St.
Petersburg, Flo.
OSU: Ohio State University, Deportment of
Photography, Columbus 10.
PAILLARD Inc., 100 Sixth Ave., New York 13.
PCTS: President's Committee for Traffic Safe-
ty, General Services Bldg., Washington 25.
PENTRON Corp., 777 S. Tripp Ave., Chicago 24.
RAND McNally & Co., Box 7600, Chicago 80.
PERMAFILM Inc., 117 W. 48 St., New York
36.
PHOENIX Disc Distributing Corp., 304 E.
74 St., New York City.
PHONOTAPES Inc., 248 W. 49 St., New
York 19.
PICTORIAL Mop Publishing Co., 208 N. Wtells
St., Chicago 6.
PLAN HOLD Corp., South Gate, Calif.
PREMIER MATERIALS Co., 2029 N. Hoisted
St., Chicago 14.
PRINCETON Film Center, Box 431, Princeton,
N.J.
PROJECTION OPTICS Co., Rochester, N.Y.
REEVES Equipment Corp., 10 E. 52 St., New
York 22.
REMINGTON-RAND Division, Sperry Rand
Corp., 315 Fourth Ave., New York 10.
RHODES, M.H., Inc., 30 Bartholomew Ave.,
Hartford, Conn.
RICHARD Mfg. Co., 5914 Noble Ave., Van
Nuys, Calif.
R.S.V.P. Products, Box 24, Homecrest Station,
Avenue U, Brooklyn, N.Y.
SHURE Brothers Inc., 222 Hartrey Ave., Evan-
ston, III.
St., New Rochelle,
ASSOCIATION Films Inc.,
New York 17.
AUDIO DEVICES Inc.,
York City.
AVIS Films, Box 643,
AVP: Audio-Visual
Middlebury, Vt.
AVR: Audio-Visual Research, 531 S.
Court, Chicago 5.
BAUSCH & Lomb Optical Co.,
St., Rochester 2, N. Y.
BELL fr HOWELL, 7100 McCormick Rd., Chi-
cago 45.
BUOEK, Herbert E., Co., Inc., Box 416E, Hock-
ensack, N. J.
CAMERA EQUIPMENT Co. Inc., 1600 Broad-
way, New York City.
CANON Comero Co., Inc., 550 Fifth Ave., New
York City.
CASSELL, John R. Co., Inc., 110 W. 42 St.,
New York 36.
EdScreen & AV Guide — October, 1957
FREE INFORMATION SERVICE COUPON
To
EdSCREEN
& AVGUIDE, 2000
Lincoln Po
rk West,
Chicago 14, III.
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nterested in receiving
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or items 1 havee
indicated by encircling the code
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materials and equipment
in your Oct., |
1957
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Nome
Organ
Addre
zotiop '"
School
s
509
S.O.S. Cinemo Supply Corp., 602 W. 52 St.,
New York 19.
SOUNDSCRIBER Corp., New Haven, Conn.
STANCIL-HOFFMAN Corp., 921 N. Highland
Ave., Hollywood 38.
STANDARD CAMERA Corp., 319 Fifth Ave.,
New York 16.
STIK-A-LETTER Co., Box 286, Escoodido, Calif.
SVE: Society for Visuol Education, Inc., 1345
Diversey Pkwy, Chicago 14.
SYLVANIA Electric Products Inc., 1740 Broad-
way, New York 19.
TECNIFAX Corp., 195 Appleton St., Holyoke,
Moss.
TELECTRO Industries Corp., 35-18 37th St.,
Long Island City 1.
TIME-SAVING Specialties, 2816 DuPont Ave.,
S., Minneapolis.
TRANSVISION Inc., Educational Dept., New
Rochelle, N.Y.
UNIVERSITY Loudspeakers Inc., 80 S. Kensico
Ave., White Plains, N.Y.
USDA: U.S. Department of Agriculture, Motion
Picture Section, Washington 25.
UWF: United World Films Inc., 1445 Park Ave.,
New York 29.
VEC: Visual Education Consultants' Inc., 2066
Helena St., Madison 4, Wis.
VIEWLEX Inc., 35-01 Queens Blvd., Long
Island City 1, N. Y.
WALLACH & Associotes, 1589 Addison Rd.,
Cleveland 3.
WARD'S Natural Science Establishment Inc.,
3000 Ridge Rood East, Rochester 9, N. Y.
WAYNE State University, Audio-Visual Mate-
rials Consultation Bureau, Detroit 2.
WBOE: Williams, Brown & Earle Inc., 904
Chestnut St., Philadelphia 7.
WHITNEY'S, 150 Powell St., San Francisco 2.
WOLLENSAK Optical Co., Chicago 16.
WORLD TRAVEL Films, Wynnewood, Pa.
YAF: Young America Films Inc., 18 E. 41
St., New York 17.
Local AV Dealers
Illinois Dealers
AMERICAN FILM REGISTRY
1018 S. WABASH AVE.
Chicago 5, III.
Missouri Dealers
HOOVER BROTHERS, INC.
1020 Oak St., Kansas City 6, Mo.
New Jersey Dealers
L. KALTMAN & SON, INC.
287 Woshington Street, Newark, N. J.
Ohio Dealers
COUSINO VISUAL ED. SERVICE
2107 Ashland Ave., Toledo 2, Ohio
M. H. MARTIN COMPANY
1118 Lincoln Way E., Masslllon, Ohio
For information about Directory rates,
write EdSCREEN fir AVGUIDE, 2000
Lincoln Pork West, Chicago 14, III.
ADVERTISED IN THIS ISSUE
( 1
( 2
( 3
( 4
< 5
( 6
( 7
( 8
( 9
(10
(11
(12
(13
(14
(15
(16
(17
(18
(19
(20
(21
(22
(23
(24
(25
(26
(27
(28
(29
(30
(31
(32
(33
(34
(35
(36
Advance Furnace Co. — Optivox ease and
projection table, page 502
Allied Radio — everything in electronics,
page 484
American Bible Society — religious films,
page 496
American Optical Co. — Delineascopes,
page 460
Amplifier Corp. of America — Magnetic
tope recorders, page 486
Art Council Aids — produce Kodachrome
2x2 «lides, page 492
Audio Education, Inc. — recordings for
teaching, page 484
Audio-Master Corp. — record and tran-
scription players, page 484
Audio-Visuol Research — reading accel-
erator, page 504
Avis Films — "I Live On the Mojave
Desert" film, poge 490
Bailey Films. Inc. — "Color On a Stone"
film, page 488
Bausch & Lomb Optical Co. — still pro-
jectors, page 456
Bell Cr Howell — "Specialist" multi-pur-
pose projector, inside front cover
Bell Telephone Co. — "Strange Case Of
the Cosmic Rays" film (TV program),
page 457
Bob Durr Co. — projector cart Cr stand,
page 504
Brandon Films, Inc. — "Pantomimes"
film, page 504
Camera Eauipmcnt Co. Inc. — cameras
and photographic accessories, page 493
Camera Mart, Inc. — adapter & cleaner,
page 458
Colburn Laboratory Inc., Geo. W. — serv-
ices to producers of motion pictures, sIMe
films & slides, page 501
Contempororv Films, Inc. — film, "The
London of Williom Hogarth," page 492
Coronet — instructionol films, page 463
Cousino, Inc. — mognetic tape splicer,
page 484
Cousino, Inc. — audio vendor, poge 486
Dage — closed circuit equipment, page
484
Distributor's Group — tape and film
cleaner, poge 504
Dowling Pictures, Pat — color films &
film'trips, poge 492
Eostmon Kodak Co. — Pageant sound
projector, page 481
Educational & Recreotionol Guides, Inc.
— photoploy f ilmstrips, page 499
Educational Productions, Inc. — safety
filmstrips, page 498
Family Films, Inc. — religious films, page
495
Fiberbilt Cose Co. — film shipping coses,
page 488
Film Associates of Calif. — "Prehistoric
Animals of the Tor Pits" film, page 492
Flormon & Bobb — film repair and splic-
ing block, splicing tope, page 469
Florman & Bobb — film cement, poge
490
Forse Mfg. Co. — darkening shodes &
draperies, page 487
Gruber Products — Wheelit folding ond
non-folding carts, page 466
(37) Horwold Co. — "Movie Mite" sound pro-
jector, poge 458
(38) Heidcnkomp Noture Pictures — bird
films, poge 507
(39) Hunter Douglas Aluminum Corp. —
Flexolum A-V blinds, page 465
(40) Internotionol Film Bureau — "They All
Leorn to Reod" film, page 507
(41) Internotionol Film Foundotion — new
color film, "Japan," page 493
(42) Judy Co. — non-projected materials,
page 504
(43) Keystone View Co. — overhead projector,
page 462
(44) Learning Through Seeing — filmstrips
for reoding, page 493
(45) Levolor Lorentien, Inc. — A-V blinds,
page 455
(46) Lewis Film Service — 'Mr. Mogoo" ond
other color cortoons, page 492
(47) Long Filmslide Service — new Biology
filmstrips, page 498
(48) Magnetic Recorder & Reproducer Corp,
— sound tracks, page 484
(49) Monhottan Color Laboratory — coloi
filmstrip service, page 498
(50) Methodist Publishing House — religious
films, poge 496
(51) Minnesota Mining Cx Manufacturing Co
— "Scotch" brand mognetic tope, page
461
(52) Northern Films — new Alaska films,
page 493
(53) Peerless Film Processing Corp. — film
processing, page 497
(54) Pentron Corp. — Hi-Fi tope recorders
page 485
(55) Plastic Products, Inc. — Luxout drap-
eries, page 468
(56) Polocoat, Inc. — Lenscreen "625" foi
rear projection, page 491
(57) Portofilms — "Line" first of a new se-
ries of color films, page 507
(58) Radio Corp. of America — record plov-
ers, tope recorder, page 467
(59) Radio-Mot Slide Co. — slide mats, page
507
(60) Rapid Film Technique — film rejuvena-
tion, page 507
(61) Spindler & Souppe — "Selectroslide" ou-
tomotic projector, Fil Magic Pylon, page
503
(62) Stick-a-Letter Co. — professional letter-
ing technique, page 504
(63) Society for Visual Education — specio
"Filmstrip Plans," page 459
(64) Sylvonia — projection lamps, page 505
(65) Technical Services, Inc. — TSI Ouolitc
projectors, poge 489
(66) Vocuumote Corp. — film protective
process, page 505
(67) Victor Animotogroph Corp. — 16miT
projectors & viewer, bock cover
(68) Viewlex, Inc. — filmstrip and slide pro-
jector "V-500," page 471
(69) Visual Sciences — science filmstrips
page 498
(70) Wayne State University — film on Ho»
to Read, page 490
(71) Yosemite Pork & Curry Co. — "Nen
Yosemite Filmstrip," page 492
(72) Zodiac Recording Co. Inc. — foreigr
records, page 486
BOOKLET REQUEST COUPON
To EdSCREEN & AVGUIDE, 2000 Lincoln Pork West BIdg., Chicago 14, lU.
Send me booklets offered by the following advertisers in this Oct. 1957 issue.
The numbers of the advertisers (see above) ore listed above.
NAME ( print )-
ADDRESS
510
EdScreen & AV Guide — October, 19571
TRADE DIRECTORY FOR THE AUDIO -VISUAL FIELD
KEY: IP)— producers. Importer.. (M)— manutoeturers. (Dl—deolers, fUm renfollibroriei, projection .ervlee.. Where o primory
fource also offers direct rental services, the double symbol (POJ oppeors.
FILMS
Association Films, Inc. ( PD>
Heodquorters:
347 ModiJon Ave., N. Y. 17, N. Y
Regional Libraries:
Brood ot Elm, Ridgefield, N. |.
561 Hillgrove Ave., La Grange, III.
799 Stevenson St., San Froncisco, Col.
1108 Jocl<son St., Dallas 2, Tex.
BoHey Films, Inc. (PD)
6509 De Longpre Ave., Hollywood 28, Col.
Brandon Films (Df
200 W. 57th St., New Yorlc, N. Y.
Broy Studios, Inc. IPD)
729 Seventh Ave., New York 19, N. Y.
Contemporary Films, Inc. (PD)
13 E. 37th St., New Yorlt 16, N. Y.
Coronet Instructional Films (PI
Coronet BIdg., Chicago 1, III.
Oowling — Pat Dowiing Pictures (PD)
1056 S. Robertson Blvd., Los Angeles 35, Col.
Family Films
5823 Santa Monica Blvd., Hollywood 38, Col.
Heidenkomp Nature Pictures (PD)
538 Glen Arden Dr., Pittsburgh 8. Pa.
Ideal Pictures, Inc.
Home Office:
58 E. South Water St., Chicago I, III.
ID)
Branch Exchonges:
2161 Shattuck Ave., Berkeley 4, Col.
4336 W. Sunset Blvd., Los Angeles 29, Col.
714 - 18th Street, Denver 2, Colo.
1331 N. Miami, Miami 32, Fia.
52 Auburn Ave., N.E., Atlanta 3, Ga.
58 E. South Water St., Chicago 1, III.
1108 High St., Des Moines, lo.
422 W. Liberty St., Louisville 2, Ky.
1608 St. Charles Ave., New Orleans 13, La.
102 W. 25th St., Baltimore 18, Md.
40 Melrose St., Boston 16, Mass.
13400 W. McNichols, Detroit 35, Mich.
1915 Chicago Ave., Minneapolis 4, Minn.
1402 Locust St., Kansas City 6, Mo.
3743 Grovois, St. Louis 16, Mo.
1558 Main St., Buffalo 9, N. Y.
233-9 W. 42nd St., New York 36, N. Y.
137 Pork Ave., W., Mansfield, Ohio
214 Third Ave., Pittsburgh 22, Po.
1239 SW 14th Ave., Portland 5, Ore.
18 So. Third St., Memphis 3, Tenn.
1205 Commerce St., Dallas, Tex.
54 Orpheum Ave., Salt Lake City, Utoh
219 E. Main St., Richmond 19, Vo.
1370 S. Beretania St., Honolulu, T.H.
Methodist Publishing House ID)
Headquarters;
201 Eighth Ave., South, Nashville 2, Tennessee
Branch Exchanges:
72 Broad Street, N. W., Ationta 3, Georgio
516 N. Charles Street, Baltimore 3, Marylond
577 Boyiston St., Boston 16, Massachusetts
740 Rush Street, Chicago 11, Illinois
420 Plum Street, Cincinnati 2, Ohio
1910 Main Street, Dallas 1, Texas
28 Eost Elizabeth Street, Detroit 1, Michigan
1021 McGee Street, Kansas City 6, Missouri
5244 Sonta Monica Blvd., Los Angeles 1 2
810 Broadway, Nashville 2, Tennessee
150 Fifth Avenue, New York II, New York
642 Smithfield St., Pittsburgh 30, Penno.
521 S. W. 1 1th Avenue, Portland 5, Oregon
Fifth and Groce Sts., Richmond 16, Virginia
85 McAllister St., San Francisco 2, California
RECORDS
Portofilms
Orchard Lake, Mich.
(PD)
United World Films, Inc. (PD)
1445 Pork Ave., New York 29, N. Y.
542 S. Dearborn St., Chicago 5, III.
6610 Melrose Ave., Los Angeles 38, Col.
287 Techwood Dr., NW, Atlanta, Ga.
2227 Bryan St., Dallos, Tex.
5023 N. E. Sandy Blvd., Portlond 13, Or».
1311 N. E. Boyshore Dr., Miami, Fla.
LABORATORY SERVICES
Geo. W. Colburn, Inc.
164 N. Wacker Drive, Chicago 6, III.
Peerless Film Processing Corp.
165 W. 46th St., New York 36, N.Y.
Rapid Film Technique
37-02 27th St., Long Island City I, N.Y.
MOTION PICTURE PROIECTORS & SUPPLIES
Ampro Corporation (M)
2835 N. Western Ave., Chicago 18, ill.
Bell & Howell Co. (M)
7117 McCormick Rood, Chicago 45, III.
Compco Corporation (M)
2251 St. Paul Ave., Chicago 47, III.
Eastman Kodak Compony (M)
Rochester 4, New York
RCA-Victor (M)
Radio Corp. of America, Camden, N. J.
Victor Animotograph Corp. (Ml
Davenport, Iowa
Children's Reading Service
1078 St. John's Place, Brooklyn 13, N.Y.
Enrichment Materiols Inc. (PD)
246 Fifth Ave., New York 1 , N. Y.
Folkways Records Cr Service Corp.
1 1 7 West 46th St., New York, N. Y.
RECORDERS
PLAYERS
Ampro Corporation (M)
2835 N. Western Ave., Chicago 18, ill.
DuKone Corporation
St. Charles, Illinois
(Ml
SOUND SYSTEMS
DuKone Corporation
St. Charles, Illinois
(M)
FILMSTRIPS
Children's Reading Service
1078 St. John's Place, Brooklyn 13, N.Y.
DuKone Corporation (PD)
St. Chorles, Illinois
Filmock Studios
1329 South Wabash, Chicago 5, III.
630 Ninth Avenue, New York, N. Y.
Enrichment Materials Inc. (PD)
246 Fifth Ave., New York 1, N. Y.
Society for Visual tuucuiiun (PD)
1345 Diversey Parkway, Chicago 14
Teaching Aids Service, inc. (PD)
Lowell Ave. & Cherry Lone, Floral Parl<, NY.
31 Union Square West, New York 3
Visual Sciences (PDI
599E— Suffern, N. Y.
SLIDES
Key: Kodochrome 2x2. 31/4 x 4>/4 or largot
Filmock Studios (P-2 and 4)
1329 South Wobosh, Chicago 5, 111.
630 Ninth Avenue, New York, N. Y.
Hamilton Color Slides
(producer of 35mm and stereo duplicates)
127 N. Second St., Hamilton, Ohio
Keystone View Co. (PO-4)
Meadville, Pa.
Rodio-Mot Slide Co., Inc. (P-2, 41
22 Ookridge Blvd., Doytona Beach, Flo.
FILMSTRIP, SLIDE & OPAQUE PROJECTORS
Internotionol Film Bureau (PD)
57 E. Jackson Blvd, Chicago 4, ill.
Knowledge Builders (Ciossroom Films) (PD)
Visual Education Center BIdg.,
Floral Pork, N. Y.
PROJECTOR TABLES
For information about Trade Directory
advertising rotes, write EDUCA-
TIONAL SCREEN & AUDrO-VISUAL
GUIDE, 2000 Lincoln Park West BIdg.,
Chicago 14, III.
The Wiethoff Company, Inc.
1824 First St., San Fernando. Calif.
PRODUCTION EQUIPMENT
Camera Equipment Co. (MD>
31 5 W. 43rd St., New York 36, N. Y.
Florman & Babb (MD)
68 W. 45th St.,
New York 36, N. Y.
S.O.S. Cinemo Supply Corp. (MD)
602 W. 52nd St., New York i9, N. Y.
6331 Hollywood Blvd., Hollywood 28, Cal.
Society for Visual Education (M)
1345 Diversey Parkway, Chicago 14, 111.
Viawiex, Incorporated (M)
35-01 Queens Blvd., Long Island aty, N. Y.
SCREENS
Radiant Manufacturing Co.
1204 So. Tolnvm Ave., Chlcaao 8, III.
SOUND SLIDE PROJECTORS
DuKone Corporation
St. Charles, lliinoii
(M)
EdScreen & AV Guide — October, 1957
511
_2^^ST,ON
16 mm sound
r -Does it K " " — ■
Why tm.o- ^^^^^^
'His I cj ...
n T — ^^"s full
— . ( i___i T3 '"'l-'arei'it rif
O Does if u
9 DoeTifT"
film thif-t„ -^^ adjust th
Pj ^ ZZ^a^^l^^hannel '''^^"■ng of both
_ ■'"agnesound. -^ simp/y
ONLY VICTOR OFFERS SO MANY IMPORTANT FEATURES
The above 10 points give a quick picture of the
advanced features you should expect in a modern
16 mm sound projector. Only a Victor brings you
all of them. And with every Victor you also get
the "standard" features of all quality sound pro-
jectors, including 2 speeds for sound and silent
film, still picture, and reverse projection.
Particularly important is Victor's new red,
white and blue color-coded threading. Color lines
on projector clearly show where to thread and the
sequence of threading. Other time-proven fea-
tures—exclusive with Victor— are safety film
trips, top-mounted reels, and power rewinding
with no change of belts or reels.
Victor was first to develop 16 mm projectors
and through the years Victor has been first to
perfect improvements that assure finest pictures
— finest sound— easiest operation. Victor long has
been the choice of A-V experts in 73 countries.
NE>V VICTOR VIE>VER
The first profes-
sional 16 mm
viewer with
"frame counter"
pricedunder$100.
LarKe3i4"x4h"
screen is brilliant-
ly liRhted by 75-
wattlamp. Equip-
ped with f 2. 8 trip-
let lens. All optics
coated.
Victor Assembly 10 — Lightweight projector for small
audiences. Amplifier operates at 10 watts continuous output, 18
watts peak. Available with 9" speaker, top-mounted and fully
baffled — or separately cased 12" speaker as shown.
VICTOR..
ANIMATOGRAPH CORPORATION
EST. 1910
ONLY $92.00
A DIVISION OF KALART
Producers of precision photographic equipment
PLAINVILLE. CONNECTICUT
.f%L^ I V/l-J*-
DUCAT lONAL
I
L
AUDIO-VISUAL GUIDE
November, 1957
v8e.ER,ii»Ahho v^
NOV 20 19^7
THE WORLD A LABORATORY
CHRISTMAS PACKAGES
THE AUTOMATED LIBRARY
ELEVEN YEARS IN THE
MALAYAN FILM UNIT
•oduced for International Film Bureau, Inc.
Life in a colonial home 1720-1785
Pf
••life
I \
t
,^S*
Av aofaadns sec
«a»i 01 land a«vR?;^^S
<
'ElS
WBm
T»*
IT %,^
RCA
"LIFE-TESTED
IGmni Projectors
scoop the field
mth great new design advances !
FEATURING V^f^ new built-in LUBRICATION!
No more lubrication needed for the life of your RCA
Projector. Oil-impregnated sintered metal parts run
quietly as a cat hundreds and hundreds of hours.
FEATURfNG V^a\ new LONG LIFE FILM PRES-
SURE GUIDES! Nylon sprocket shoes and synthetic-
sapphire pressure shoe treat film with wholly new light
touch, protect it from wear at all critical contact points
in film path.
FEATC/R//{/(9 ^rBOt new BOOST IN LIGHT ON
SCREEN! RCA Projector is first designed for use with new
1200-watt lamp. Higher-power blower rotor moves more
air to keep aperture and mechanism cooler, assuring com-
plete film safety. Optional two-bladed shutter adds
another 40% light on screen for brightest picture ever.
FEATURfMG V^^ new WEAR-RESISTANT CASE !
Surf-green fabric case takes more scuffing and abrasion
and shows it less than any standard case in use today.
It's twice as resistant to ordinary wear.
Remember these great new RCA "LIFE-
TESTED" features. With them, you'll all
but forget maintenance for your projectors.
And of course RCA Projectors still thread
easiest of any 16mm machine. In fact, their
distinctive new surf-green finish makes for even
simpler threading and operating in darkened
rooms. The same superlatively clear, RCA-
engineered sound is yours, too.
See and hear how far ahead of the field you'll be
with the great new "LIFE-TESTED" Hne ol
RCA 16mm Projectors. Ask your RCA Audio-
Visual Dealer about the powerful two-cast
RCA Senior, the compact RCA Junior. Theii
"LIFE-TESTED" features can \iGyours today!
*Rigid endurance standards have been set for RCj^
"LIFE-TESTED" Projectors. Individual components ai
well as finished projectors are subjected to continuoui
testing to evaluate the durability and efficiency of al
operating parts. "LIFE-TESTED" at RCA means better
more reliable performance from RCA projectors.
RADIO CORPORATION of AMERICA
Tmk{.) ®
EDUCATIONAL SERVICES
CAMDEN 2, N.J.
514
EdScreen & AV Guide — November, 195"
OUR VlfORLD NEIGHBORS"
Inspiring new SVE Filmstrip Series takes children to faraway homes at Christmas-
time— shows traditions of other lands — reveals origins of our Christmas customs —
original photos, with records — for 8 year olds and up.
IN FULL
COLOR-
WITH
RECORDS
This heart-warming new set
of four SVE filmstrips visual-
izes for children the origin of
favorite Christmas traditions.
With 33X rpm records.
Christmas in Germany— A848-1 A picture
story of a family Christmas celebration taken in
the little village of Laufen, Germany.
Christmas in Mexico— A848-2 How Christmas
is observed in the land of sun 'n siesta— show-
ing traditions born of a tropic clime.
Christmas in England — A848-3 A pictoriaP
Christmas story from London — showing a
family celebrating in the time-honored English
fashion.
Christmas in Norway — A848-4 From the Land
of the Midnight Sun, the camera brings back
the colorful Christmas customs of a hearty,
northern people.
A848SAR— Complete set, 4 filmstrips, in color,
2 33/3 rpm records $27.50
rRtb! New Holiday Program Booklet
Lists scores of filmstrips and slides including:
Story of Thanksgiving; Little Engine That Could;
Rudolph — The Red-Nosed Reindeer; A
Christmas Carol. Request your copy today!
New Thanksgiving Programs
"Indians for Thanksgiving." Exciting
tale of a lost Indian boy befriended by
Pilgrim girls— for 6 to 11 year olds.
Full color; complete with 33K rpm
record; A249-1R $10
"Why We Have Thanksgiving." Film
traces Thanksgiving celebrations
since Bible times— for 9 year olds and
up. Full color, with captions;
A247-1 $6
^
SOCIETY FOR VISUAL EDUCATION, INC.
(A Business Corporation)
1345 Diversey Parkway, Chicago 14, Illinois
Please send, without obligation, my free 1957 SVE Holiday
Program Booklet.
Name-
Subsidiary of
Graflex, Inc.,
Member o\ General
Precision Equipment
Corp. Group
SchooL
Address_
City
_County_
-State-
EdScreen & AV Guide — November, 1957
515
■"viSUALIZAirON"'
made easier with a
Chart-Pak Easel
Sturdy aluminum eosel stands firm and
steady. Mounts pads, sheets, cards, flip-
overs on 27" X 36" work surface.
Work sitting or standing. Easel adjusts
easily to any height up to 72", with auto-
matic position hold. No tools needed.
Closes quickly and easily to 29" x 45".
light weight (less than 12 lbs.), easy to
carry, set up anywhere in seconds. Desk
model also available.
Special terms for schools. For complete infor-
motion write — now, white you think of it — to
Chart-Pak
INC.
21-31 River Rd., Leeds, Mots.
EDUCATIONAL
SCREEN
Founded
in 1922
by
Nelson L Greene
& AUDIO-VISUAL GUIDE
November, 1957 Volume 36, Number 10, Whole Number 357
IN THIS ISSUE
(^Jit
liforial
530 YOU AND THE A-V DEALER
-Article
iclei
531 THE WORLD A LABORATORY — Alvin B. Roberts
533 THE AUTOMATED LIBRARY — Frank J. Anderson
535 CHRISTMAS PACKAGES — Mrs. Olwyn O'Connor
538 ELEVEN YEARS OF THE MALAYAN FILM UNIT — Tom Hodge
^Ujepartmenli
518 ON THE SCREEN
520 THE READER'S RIGHT — Letters to the Editor
524 HAVE YOU HEARD? — News About People, Organizations, Events
540 EVALUATION OF NEW FILMS— L. C. Larson, Carolyn Guss, John Fritz
544 CHURCH DEPARTMENT — William S. Hockmon
550 NEW FILMSTRIPS — Robert Church, Walter Pilditch, Harold Word
552 SOUND ADVICE — About Audio Materials and Equipment
Max U. Bildersee
554 AUDIO-VISUAL TRADE REVIEW — Robert E. Schreiber
\Jlher features
522 WHY AN A-V DEALER? — Ruth B. Walsh
529 NAVA COURT DECREE
548 HELPFUL BOOKS
552 AUDIO DIRECTORY
562 INDEX TO ADVERTISERS
Inside Bock Cover — TRADE DIRECTORY FOR THE AUDIO-VISUAL FIELD
IDUCATIONAL
iOCIATION
OF
AMERICA
MIMBIS
BUSINESS & EDITORIAL ADDRESS: EDUCATIONAL SCREEN & AUDIO-VISUAL GUIDE,
2CXX) Lincoln Pork West BIdg., Ctiicogo 14, Illinois. Contents indexed in ttie Wilson Educa-
tional Index. For microfilm volumes, write University Microfilms, Ann Arbor, Michigan.
SUBSCRIPTION PRICE lU.S. currency or equivalent): Domestic — $4 one year, $6.50 two
years, $8 three years. Canadian and Pon-Americon — 50 cents extro per year. Other for-
eign— J I extra per yeor. Single copy — 45 cents. Special December Blue Book issue — $1.00.
CHANGE OF ADDRESS should be sent immediately to insure uninterrupted delivery of
your magazine. Allow five weeks for change to tiecome effective.
EDUCATIONAL SCREEN & AUDIO-VISUAL GUIDE is published monthly except July and
August by The Educotional Screen, Inc. Publication office, Barrington, Illinois; Business
and Editorial Office, 2000 Lincoln Park West, Chicago 14, Illinois. Printed in the U.S.A.
Re-entered as second-class matter October, 1953 at the post office at Barrington, Illinois,
under the Act of Morch 3, 1879.
ENTIRE ISSUE COPYRIGHT 1957 BY THE EDUCATIONAL SCREEN, INC.
516
EdScreen & AV Guide — November, 1957
CORONET'S THIRD
NE>V FILM
SPECTACULAR
'Chcjamestottin Colong
(1607 through 1620)
Coronet
Films
commemorates a 350th Anniversary
This film in Coronet's new series of educational spectoculors* brings to the screen in dynamic color
the deeply moving account of the first English settlement in America.
The authentic restorations of the Colony, used as a setting for the film through the courtesy of the
Jamestown Festival of 1957, insured highest standards of accuracy in both costumes and settings.
The film opens with three hardy ships sailing to the new land, and we meet some of those who were
aboard. We share the excitement of sighting the Virginio coast in 1607 and, as the story develops, we
watch the adventurous group build a new life. The minor successes and frequent disasters of the early
years are graphically Jltusirated. We see the community overcome these hardships, however, and
establish what became the first permanent English colony in the New World.
Here is the essence of o great period in history— re-enactments of the historical events of 350 years
ago, made richly alive for pupils in the intermediate grades.
Running fi'me: 16 minufes; also avaiiable in black - and -whtfe.
*Other Coronet films in the new spectacular series —The French Revolution and Audubon ond The Birds of America.
Other distinctive new Coronet films in either color or black-and-white:
The Midnight Ride of Paul Revere (I reel, 11 minutes)
This unique film visualizes longfellow's poem, "Paul Revere's Ride," and relates it to its hijtoricol setting.
The re-enactment of this world-famous ride cgoinst a background of outhentic New England locales creates
an atmosphere of reality which encourages interest in the source of great literature. Intermediote, Languogc Arts.
Travel In America In the 1840'8 (1% reels, 13*/t minutes)
The presentation relates the means of transportation of the mid-nineteenlh century to o series of importont
historical changes— westward expansion, the growth of trade and commerce, ond the movement of people and
moterlals within the country. Intermediate, History and Social Studies.
Climate and the ^Vorld ^A^e Live In (1% reels, 13% minutes)
Here is a lucid explanation of the factors which determine climates throughout the world. Major types of
climates are identified and their variable effects on human octivities are pictured. Junior High, Geography.
Simple Plants: Algae and Fungi {VA reels, 1314 minutes)
Excellent nature photography and microscopic views clarify the major characteristics of simple plants and how
they differ from higher plants. Algae ond fungi are contrasted in their natural habitots, and their human uses
ore illustrated. Senior High, Biology.
What Do We See in the Sky? (1 reel, 11 minutes).
Freddie learns about the sun, moon, plonets, stars, and constellations in a presentation which directs youngsters
in the primary grades to observe, identify, define, and interpret things they see in the sky. Primary, Science.
Write for preview ... If you are considering purchase, fill in coupon for preview prints of these Coronet films.
If you ore interested in rental only, request a list of Coronet film rental libraries.
I 1
I CORONET FILMS |
I DEPT. ES-117 • CORONET BUILDING • CHICAGO 1, tlllNOIS j
I □ Please send me without charge preview prints of the films I hove checked for purchose j
I consideration: (Do not checit if interested in rental only) ■
I □ The Jamestown Colony (1607 through 1620) D The Midnight Ride of Paul Revere i
I □ Travel in America in the 1840's Q Simple Plants: Algae and Fungi i
□ Climate ond the World We Live In D What Do We See in the Sky? j
I □ I am interested in renting these films. Please send me o list of Coronet film rental ■
j libraries, and your 100-page catalogue and supplement describing 760 of the finest .
' educational films. ■
The Finest and Newest In
Educational Films
NAME
SCHOOL-
ADDRESS.
CITY
CITY ZONE SIAie J
Coronttf Building • Chicago 1, Illinois L — ^^^_^^ — ^ — — . — — ^^ — ^^ — ^^^ — ^^ — ^^ — — — ^^-"■^-""^
EdScreen & AV Guide — November, 1957
517
of .
BRITISH INFORMATION SERVICES
is pleased to announce Ihe appoint-
ment of Contemporary Films as its dis-
tributor of 16 mm films in the United
Sutes.
CONTEMPORARY HLMS will con-
tinue the policy of offering the finest
British Information Services films avail-
able. The rental and sales prices in
recent B.I.S. catalogues and leaflets will
continue to apply.
British Information Services Films are
available from the following deposi-
tories. Please order from them if you
are in their area.
PATHESCOPE COMPANY OF THE
NORTH EAST, INC.
437 Stuart Street, Boston, Massachusetts
Maine • Majwachusetts • New Hampshire
Rhode Island • Vermont
PAUL L. BRAND & SON
2153 K Street, N.W., Washington, D. C.
Delaware • District of Columbia • Maryland
North Carolina • Virginia • W. Virginia
ACADEMY FILM SERVICE, INC.
2110 Payne Avenue, Cleveland, Ohio
Kentucky • Michigan • Ohio
Pennsylvania (Erie County Only)
CONTEMPORARY FILMS, INC.
13 East 37ih St., New York 16, N. Y.
Tel. Murray Hill 4-0204
Connecticut • New Jersey • New York
Pennsylvania (Except Erie County)
COLONIAL FILMS
71 Walton Street, N.W., .Atlanta, Georgia
Alabama • Florida • Georgia
South Carolina • Tennessee
CONTEMPORARY FILMS, INC.
614 Davis Street, Evanston, III.
Arkansas • Colorado • Illinois • Indiana
Iowa • Kansas • Louisiana • Minnesota
Missi»iippi • Missouri • Nebraska • Nevada
New Mexico • North Dakota • Oklahoma
South Dakota • Texas • Utah
Wisconsin • Wyoming
SMITH & HOLST FILM LIBRARIES, INC.
2408 W. Seventh St., Los Angeles 57, Calif.
California • Arizona
RARIG MOTION PICTURE CO.
5514 University Way, Seattle, Washington
Alaska • Idaho • Montana • Oregon
Washington
Contemporary Films, Inc.
13 E. 37th St., New York 16, N. Y.
Mu. 4-0204
Midwest office:
614 Davis St., Evanston, III.
Davis 8-2411
On the SCEEEIT
COVER: Life in a
Colonial Home
This month's cover depicts early
colonial home life in the English col-
ony in Virginia, and is a scene from
the film "Life in a colonial home 1720-
1785" which was produced for Inter-
national Film Bureau, Inc., by Visual
Educational Films, Inc. It is a scene
that seems to appropriately symbolize
this season of the year when we are
preparing to celebrate Thanksgiving,
and are reminded of the rugged exist-
ence of our Pilgrim forefathers. Life
in those days was relatively simple, as
compared to our modern standards;
simple in that they enjoyed none of
the pleasures and conveniences that
we take for granted. We have much to
be thankful for, as we view this scene;
the least being the wealth of arts and
crafts that are our colonial heritage.
December Blue Book
Does Double Duty
The December issue will once again
be a double number ... in addition
to all its regular features and depart-
ments, it will carry the annual BLUE
BOOK OF AUDIO-VISUAL MATE-
RIALS. In that separate section, will
be listed, described, classified and in-
dexed, the great bulk of 1957's new
films, filmstrips, slide sets, classroom in-
structional records and non-projected
teaching materials. Sale and rental
rates, name and address of principal
source, and recommended grade level
are indicated for each entry.
This year's December issue will be
somewhat "different" also, in that it
will contain short review articles, in
what might be termed "year-book"
style on the developments of the past
year in the areas of production and
EDUCATIONAL SCREEN & AVGUIDE
EDITORIAL STAFF
PAUL C. REED, Editor. GAIL MARTIN, Man-
aging Editor. WILLIAM S. HOCKMAN, Editor
for the Church Field. L. C. LARSON, CAROLYN
GUSS, and JOHN FRITZ, Editors for Filin
Evaluations. MAX U. BILDERSEE, Editor for the
Audio Field. ROBERT E. SCHREIBER, Editor for
the Audio-Visuol Trade Reviev/. PHILIP LEWIS,
Technical Editor.
BUSINESS STAFF
H, S. GILLETTE, Publisher. MARIE C. GREENE,
WILLIAM LEWIN, Associate Publishers. JOSE-
PHINE H. KNIGHT, Business Manager. PAT-
RICK A. PHILIPPl, Circulotion Manager. WIL-
MA WIDDICOMBE, Advertising Production As-
sistant.
Advertising Representotives
WILLIAM LEWIN, 10 Brainerd Rood, Summit,
N. J. (Crestview 3-3042)
WILLIAM F. KRUSE, 2000 Lincoln Park West
BIdg., Chicago 14, III. (Bittersweet 8-5313)
EDITORIAL ADVISORY BOARD
JAMES W. BROWN, School of Education, San
Jose State College, California
EDGAR DALE, Head, Curriculum Division, Bu-
reau of Educational Research, Ohio State
University, Columbus
u.se of instructional and recreational
motion pictures, filmstrips, slide sets
and other instructional materials.
These will be written by leaders in the
audio-visual industry who are recog-
nized authorities in their various spe-
(i:ilized fields. Thus, not only the ac-
tual materials, but also something of
their trends and philosophy will be
summarized for ready reference be-
tween the covers of a single magazine.
Don't Hide Your Light
We feel without question, that there
is a wealth of good ideas, talent and
material going to waste, becaiwe either
there is not an opportunity, or no ef-
fort is made, to utilize them. We are
thinking primarily of others in the
field of audio-visual activity, who
might be in a position to share their
knowledge and experience with the
readers of Educational SCREEN.
Haven't you ever thought, for instance,
that you would like to tell other peo-
ple, what YOU know about a particu-
lar A-V subject? Well, you don't have
to be a writer or a specialist, to do
this. If you have something interesting
to talk about— tell us about it. If you
should be fortunate enough to possess
the facility of clearly putting your
thoughu in publishable form on paper,
so much the better, but it isn't neces-
sary, for our editorial staff will whip
it into shape for you. Just the idea, or
proven practice; the nucleus— is all that
is needed. IF it is important, and in-
teresting or unusual; if it is something
that we feel others would benefit by
knowing about, we will print your
story and give you credit for its origin.
It goes without much emphasis, how-
ever, that reasonably good illustrations
(art or photographic) should accom-
pany the article. GM
AMO DE BERNARDIS, Assistant Superintendent,
Portland, Oregon, Public Schools
MARGARET W. DIVIZIA, Supervisor in Charge,
Audio-Visual Education Section, Los An-
geles City Schools, Los Angeles, California
W. H,- DURR, Supervisor, Bureau of Teaching
Materials, Stote Board of Education, Rich-
mond, Virginia
CHARLES F. HOBAN, Project Big Ben, Univer-
sity of Pennsylvanio, Philadelphia
EMILY S. JONES, Executive Secretary, Educa-
tional Film Library Association, New York
City
F. EDGAR LANE, Supervisor, Instructionol
Materials Department, Board of Public In-
struction, Dade County, Florida
F. DEAN McCLUSKY, Professor of Education,
Head of Audio-Visual Education, Univer-
sity Extension, University of California at
Los Angeles
SEERLEY RE ID, Chief, Visual Education Service,
U. S. Office of Education, Washington
CHARLES F. SCHULLER, Director, Audio-Visual
Center, Michigan State College, Eost Lon-
sing, Michigan
ERNEST TIEMANN, Director, Visual Instruction
Bureau, Associate Professor, Division of
Extension, The University of Texas, Austin
DON WHITE, Executive Vice President, Na-
tionol Audio-Visual Association, Evanston,
Illinois
518
EdScreen & AV Guide — November, 1957
ANSWER: The one on the right is
the conventional photographic meter
which gives light intensity. The one
on the left gives foot candles, which
is the measure of light used for audio-
visual purposes.
Even though both meters shoic that
rooms equipped with LEVOLOR A-V
BLINDS give a zero reading, otir
Audio-Visual Department believes
that the maximum darkness of the
room is not the major consideration!
The lighting conditions of an audio-
visual room should be at the complete
discretion of the instructor. Various
conditions and various subjects re-
quire elasticity in the control of light.
This control should be simple and
immediate.
The Levolor A-V Blind enables the
instructor to change the room from
maximum darkness to a soft diffused
light— in a matter of seconds— all by
an adjustment of the slats.
Full details and specifications will
be sent on request. Write to levolor
LORENTZEN, INC., Audio-Visual Dept.
720 Monroe St., Hoboken, N. J.
^l ; ] ■
J
1
■ — -
m
ff^-^
1
h- -
■f
Be sure to specify
The Scientifically Developed Atidio-Visual Blind
■COPYRrGHT: LEVOLOR LORENTZEN. INC
EdScreen & AV Guide ^ November, 1957
519
The reader's right
Send leMers to EdSCREEN & AVGUIDE, 2000 Lincoln Pork West,
For Choral Reading
Editor: I would like to suggest to your
readers the use of the opaque projec-
tor for choral reading. By projecting
the words of the poems on the screen,
the teacher focuses the attention of the
students and enables them to maintain
good posture while reciting. The stu-
dents are thus able to follow the di-
rections of the leader more readily
than from individual books and papers.
Gertrude S. Williams
Building Coordinator
Dunbar Junior Higll School
Mobile, Alabama
Call For Correspondents
Editor: Several staff members in this
school are interested in obtaining Eng-
lish speaking correspondents, ages 11
to 14, throughout the world. Please
advise .ts to method to be followed.
H. L. Brown
Supervisor of Teaching Materials
Springfield Public Schools
■19 East College Avenue
Springfield, Ohio
Note: Correspondents in this age
group who would be interested in mak-
ing this connection, please contact Mr.
H. L. Brown directly at the address
given above.
Effective teaching engineered
FOR LIGHTED AND
DARKENED ROOMS
TSI DUOLITE
Has btiill-in. folding, 1 V-size screen for
iiiidarkened rooms; also projects to large
screens in darkened rooms.
TSI DEVRYLITE
A long record ot service to industry and
education. Small and compact for audi-
lorium and classroom use.
TSI MODEL "D"
lioth regular projection and built-in
screen projection. Also repeats without
rewind. .\n all purpose projector.
TSI MOVIEMATIC
F.xtremely light weight (under 25 pounds);
repeats without rewind on a built-in, self
contained screen.
TSI projectors are portable and rugged,
precision built, designed to make all parts
of the mechanism easily accessible tor
ser\ ice — a money saving superiority.
Let us arrange through our dealer for a
demonstration for you — no obligation.
Address incpiiries direct to:
W'ally Moen
TECHNICAL SERVICE, INC.
"" "' # """ *"'"
WEST COAST OFFICE
4347 Melrose Ave., Hollywood 29, California
Chicago 14
Hometown Disapproval
Editor: Yoia- off-the-cuff conclusions
concerning school auditoriums indicate
that old age is creeping on too fast,
that you have forgotten what an audi-
torium did for you, and how very little
appreciation you have for the con-
tributions made to the total school
life through the assembly. You lack
practical knowledge.
Arnold B. Swift
.Assistant Superintendent of Schools
Rochester, New York
Support From New Jersey
Editor: 1 had just read your editorial
"Two Great New AV Tools" in the
September issue of Educational Screen
about the publications "A Crisis in
Education" and "Gateway to Learn-
ing" when your letter arrived with
these publications.
The Commission has done an out-
standing job in the selection and prep-
aration of the concepts which the lay
person must have in order to under-
stand the vital role audio-visuals play
ill modern education.
I plan to secure enough copies of
both publications to distribute to key
people in the Union.
Paul R. Moloney
Coordinator, A-V Services
Townsliip of Union Schools
Union, Union County, N. J.
Appreciation From Afar
Editor: We subscribed to your maga-
zine a short while ago and have so far
received two issues which we greatly
appreciated for the variety and quality
of their contents. We were especially
interested in your reviews of New
.Materials and New Sources and will
be glad to take advantage of the ser^•-
ices offered to your subscribers in re-
turning the coupons "A Service to
Subscribers" and "Free Information
Service Coupon."
Yona Zarecki
Audio-Visual .\dviser
The Israel Institute of Productivity
Citrus House, Tel-Aviv
Council Takes Exception
The School Facilities Council, made
up of educators, architects and AV and
school building industry people, takes
exception to a Readers Digest (Sep-
tember) article entitled "Do School
Pupils Need Costly Palaces?" It dep-
recates the author's "negative philos-
ophy and generalizations . . . and
the apparent failure to realize the
direct relationship of the instructional
program to the school plan." Miss
Patricia Koenig has been placed in
charge of the Council's offices at 26
Washington Place, New York 3.
520
EdScreen & AV Guide — November, 1957
sharper Pictures
Truer Colors
More Brilliance
Wider Viewing Area
RADIAHT
RADIANT
America's Fastest Selling Screen Line
RADIANT MANUFACTURING CORP.
P. O. BOX 5640 • CHICAGO, ILLINOIS
Subiidiary of Uniird StaUt Hoffman Machivery Corporation
*0. ». AND FOREIGN PATENT* APPLIED FOR
EdScreen & AV Guide — November, 1957
In All Projected Pictures
Made Possible By the New
UNIGLOW
PROJECTION SCREENS
The first really new and improved projection screen
in years is now available on all Radiant's finest
quality screens! Uniglow* is unbeaded, completely
smooth, seamless and mildew proof!
Exhaustive laboratory and field tests have
definitely proved that Uniglow supplies up to twice the
brilliance of conventional beaded fabrics —
and on color projection, shows truer colors than have ever
been previously achieved. In addition, Uniglow
provides an amazingly sharp definition
— and most important, gives peak brilliance to
twice as much audience viewing area.
'Tt^ ^a«^ owK frCctttne^ ok Tini^loufi
There is only one way to appreciate fully the remarkable improvement in
all projected pictures made possible by Uniglow. Arrange to see a demon-
stration on Uniglow of the films, slides, and film strips you use in your
own audio-visual program. Ask your authorized Radiant dealer for such
a no-obligotion demonstration foday — and send coupon for full details of
the story of Uniglow.
1
RADIANT MANUFACTURING CORP. (Dapt. W)
P. O. Bex 5640, Chicago, Illinois •
Q Please rush full details on the new Radiant Uniglow Projection Screens.
Q Please arrange for most convenient authorized Radiant dealer to
contact me regarding a no-obligation Uniglow demonstration.
Name ^ ^.^
Organization.
Address.
City-
-Zone State-
I J
521
WHY AN AV DEALER?
(The following is a copy of a letter
that was written by an audio-visual
dealer to a school superintendent. The
reason for the letter was this: The
school system had bought audio-visual
equipment from the audio-visual
dealer. A local camera store owner ob-
jected strenuously to members of the
Board of Education. Mrs. Walsh, the
audio-visual dealer, wrote the follow-
ing letter to help the Superintendent
explain to his Board the advantages in
dealing with an a-v dealer.)
Dear Dr. Superintendent:
It's something of a challenge to ex-
plain the status of an audio-visual
dealer and how he serves the educa-
tional program. It is a privilege, too,
and one that I appreciate.
Basically and simply, we're educa-
tional salesmen. We're not concerned
with the mass consumer — the amateur
who buys over the counter. Rather our
total efforts are directed toward the
educational field — in school, church,
business and industry.
As the needs of the school differ
greatly from those of the amateur
hobbyist, so do the qualifications and
functions of the audio-visual dealer
differ from those of tiie more common
retail store merchant.
First of all, the a-v dealer comes to
you. Our salesmen travel thousands of
miles each year, calling upon schools,
demonstrating equipment and pre-
viewing materials. Frequently they call
on a school several times and make
several demonstrations before a single
unit is sold.
Second, the a-v dealer ktiouis the
school's problems and special require-
ments. He is a specialist. He knows the
intricacies of the school budget and is
prepared, for instance, to plan delivery
of equipment and materials in coor-
dination with budget and dates. He
helps train teachers and pupils in the
operation and care of equipment. He
participates in PTA meetings and in
audio-visual workshops for teachers.
He works with school personnel during
his school visits and at county and state
teacher meetings, and at various edu-
cational conventions.
Third, the audio-visual dealer keeps
abreast of current dei'elopments in the
whole audio-visual field. He maintains
membership in such organizations as
the Educational Salesmen of the State,
and the State Audio-Visual Council.
He belongs to the national trade asso-
ciation, the National Audio-Visual As-
sociation. He reads their bulletins and
newsletters and attends their confer-
ences. He reads professional magazines
such as Educational Screen. He has
taken courses at the National Institute
for Audio -Visual Selling conducted
each summer at Indiana University
under N.'^V.\ sponsorship.
i»MIM<i«H!>iHa««M»,«,<j,a,H,^^^.^^^
•"Wrt.^.
■^T^fecf darkening of any size mHowi y
FORSE DARKENING
SHADES & DRAPERIES
Made of finest fabrics
Custom-made, any size
Complete, ready for installation
• Guaranteed for ten years
Used by schools everywhere
Draperies in decorative colors
FRCe
Fabric Samples; Complete Information;
Price Schedules , , , Write for "Shade"
or "Drapery" Literature OR BOTH.
^^fele MANUFACTURING COMPANY
2349 SULLIVAN AVE.
ST. LOUIS 7, MISSOURI
Fourth, the a-v dealer sells specially
designed equipment and is concerned
with its performance after it is sold.
Much of the a-v equipment we sell has
been specially designed and manufac-
tured for use in the educational field.
This equipment is rugged and built to
withstand hard usage. It is easy to
operate and maintain.
But when service is needed, we have
our own complete service and repair
department. It is staffed with two full-
time repairmen, stocked with hundreds
of replacement parts, and equipped
with modern electronic and mechani-
cal testing and servicing devices. Our
servicemen are capable of not only
competently installing and repairing
equipment, but also of providing tech-
nical data and assistance for special
installations. They also are available
as technical advisors to school archi-
tects and contractors.
The a-v dealer is often the only
source for the special models of a-v
equipment that he sells. He sells the
schools the equipment that will best
serve their needs. He makes sure the
equipment is in perfect running con-
dition when it is delivered. He backs
up the manufacturers guarantee, and
is always ready to provide maintenance
service when it is needed.
.\ctually. Dr. Superintendent, we a-v
dealers are in business because there
seems to be a need for our kind of
specialized selling and service. We
come to you in many ways, and try to
bring our knowledge and training with
us for your benefit.
For our benefit, too! We have to sell
the audio-visual ecjuipment we stock,
demonstrate, and service — and at a
profit — if we're to continue to serve
you and stay in the audio-visual busi-
ness.
It's a little bit ironic that we audio-
visual specialists concerned with the
tools for communicating information,
sometimes fail to connnunicate effec-
tively when communication is most
needed. I hope that through this letter
I have succeeded, at least in part, in
explaining the role of the audio-visual
dealer and the important part he plays
in developing and maintaining a
school's audi;)-visual instructional pro-
gram.
Very truly )ours,
Ruth B. Walsh, President
J.AMES E. DUNCAN, Inc.
Rochester, New York
Note: Editor Paul Reed speaks out
in proud defense of all A-V dealers,
everywhere, in his ititeresting editorial
on page 530. Don't miss this!
522
EdScreen & AV Guide — Novennber, 1957
al
accredited
Viewfex
A.V. dealers
everywhere
All VIEWLEX Projectors ore
Guaranteed for a lifetime
with
s Tod sty
ieviflex "v-500'
A combination 35mm filmstrip and
2x2 slide Projector -500 -Watt Fan cooled
exc/usfves
• AUTOMATIC take-up reel — No more threading. Completely
automatic take-up accepts film from projector channel and
automatically winds it neatly. • Built-in OPTICAL ENLARGING
Pointer — It's more than a pointer. Emphasizes by enlarging the area
you want even larger than the projected image. Fixes attention
on details under discussion. * Completely LIGHT TIGHT lamp
house — Not a ray of light can escape. The exclusive Viewlex
Light-Multiplier optical system provides more effective illumination
than ever before possible. • Vertical FAN MOUNTING behind lamp
— For the first time cold air is drawn FIRST over the film plane,
then past the condensers against the lamp and then
immediately forced out the side grills. • And there's MORE! — NEW
Simplified Threading. One turn click stop for single and double
frame — vertical and horizontal. All aluminum castings. F/2.8,
3, 5, 7, 9 and 11 -inch lenses available. Guaranteed for a lifetime.
ieVlfleX inc. 35-01 queens boulevard • LONG ISLAND CITY 1, N. Y.
Other
VIEWLEX Projectors
from
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Priced from
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FH«;«-roon r-r A\/ Ct uAo f\lnvpmher 1 9S7
523
News about people, organizations, events
Have you heard ?
Disneyland Boasts Many
Kodak 16mm Projectors
There are 18 Model 25 Projectors in
operation at Disneyland: five in the
TWA "Rocket Trip to the Moon" ex-
hibit; two at the Richfield Oil exhibit
which shows how oil is created in the
ground and eventually extracted by
drilling; 11 electrically synchronized
projectors in American Motors "Cir-
carama" exhibit. In addition, there
are eight Kodascope Pageant Projec-
tors in Disneyland's "Main Street
Nickelodian," a model old-time movie
theatre which features re-screening of
early "flickers."
Major Expansion
Slated for DuKane
President George R. Haase has an-
nounced a major expansion of Du-
Kane's manufacturing facilities of
Plant # 1, with a greater part of the
increased capacity being devoted to
the production of precision electronic
equipment for the Department of De-
fense.
.Al Hunecke, Manager of the Audio-
Visual Division, has announced the
appointment of Stewart de Lacey to
the A-V Sales Staff. Stewart's back-
ground includes Army electronics
training, several years of sales experi-
ence and more recently, handling Du-
Kaiie's customer orders.
Because of increasing demand for
its products abroad, DuKane is ex-
panding its international operations by
joining forces with Foreign Research
and Management, Inc.
Distributors Appointed
by Portafilms
Beginning October first, Portafilms,
educational film producers who have
heretofore been distributing their films
by direct mail, will be exclusively rep-
resented throughout the country by
the member organizations of The In-
dependent Film Distributors Of .Ameri-
ca.
Regional representatives for Porta-
films will be: Western States — Paul
Cox, Coast Visual Education Co., 5620
Hollywood Blvd., Hollywood 28. Mid-
western States — Larry Hall, Mid-
America Films, Lyons, Wisconsin, East-
ern States — T. C. Morehouse, 516
Fifth Ave., New York City. Southeast-
ern States — Taylor Hoynes, Colonial
Films & Equipment Co., 71 Walton St.,
N. W., Atlanta 3, Georgia. Texas.
Oklahoma, and .Arkansas — Charles
Pacey, 3601 London Lane, Fort Worth,
Texas.
Each regional representative will
maintain a complete preview library of
Portafilms subjects, including the six
films in their Elementary Safety Series,
their Citizenship .Series, and their ."Vrt
Films.
Texas A-V Education
Association Plans 5th
Annual Meeting
"Making Teaching More Effective
riirough Wider Use of Audio- Visual
Materials" was the theme for the Fifth
.Annual Texas .Association of .Audio-
Visual Directors Conference Novem-
ber 3-5 at the Driskill Hotel.
COMPLETE SERVICES TO PRODUCERS OF 16mm
MOTION PICTURES, 35mm SLIDE FILMS AND SLIDES
Research and Script
Photography, Studio and
Location
Processing
Edge-numbered Work Prints
Sound Recording and
Rerecording
Editing and Matching
Titling and Animation
Release Printing
Magna-Striping
Slide Film Animation
Slide Duplicating
Vacuu mating
Film Library
GEO. W. COLBURN LABORATORY INC.
164 NORTH WACKER DRIVE • CHICAGO 6
TELEPHONE DEARBORN 2-6286
Two hundred educators from Texas
public .schools and educational institu-
tions attended the conference.
Featured was a panel discussion of
the topic, "The .Administrator Looks
at the Problem of Effective Use of
Audio-Visual Materials." Lawrence D.
Haskew. Dean of the College of Educa-
tion and Vice-President of the Uni-
\ersity of Texas, acted as chairman of
the panel.
Dr. Harry Moore, Professor of
Sociology, the University of Texas, and
Dr. Bernice Moore. Hogg Foundation
for Mental Health, the University of
Texas, discussed the topic, ".Audio-
Visual Materials; Their Role in the
Teaching-Learning Process."
Participants in the conference out-
lined action projects for the four
major divisions of the Association.
These four divisions include: Teacher
Education — Directed by Quincy Atha
of East Texas State Teachers College;
.System-Wide Education — Directed by
Alvin Cogdill of Harlingen Public
.Schools; County and Cooperative
Supervisors — Directed by William
Harville of the Dallas County Schools;
Building Coordinators. Principals,
Teachers. Librarians.
Dr. Ernest Ticmann, Director of the
Visual Instruction Bureau, the Univer-
sity of Texas, was chairman of the
Conference Program Planning Com-
mittee.
DAVI-NEA, Minneapolis,
April 20-25
The 1958 meeting of the Depart-
ment of .Audio-Visual Instruction, N.E.
A., will take place April 20-25th, at
the Leamington Hotel, Minneapolis.
According to the Program Committee
Sunday, the 20th, will be given over
to a meeting of the D.AVI Board of
Directors and to final local arrange-
ments committee affairs, with an in-
formal social hour in the evening, and
a chance for "early bird" registration.
Monday is set aside for meetings of
16 national project committees. Adidt
Education, .Archives and History, City
Programs, County and Co-operative
Programs. Instructional Materials, Pro-
fessional Education, Radio and Re-
cording, and Teacher Education com-
mittees are scheduled to meet Monday
morning from 9 to 12. The Armed
Forces, Building and Equipment, Col-
lege and University, Evaluation of Sec-
ondary Schools, Legislation, School
.Service Corporation, Research and
Television Committees will meet Mon-
524
EdScreen & AV Guide — November, 1957
Xlow do your projector
maintenance costs compare
with these averages?
Recently we surveyed a number of 16-
■im-prajector owners and service shops
to learn how much it costs to maintain
Kodascope Pageant Projectors in top
working order.
We found — as you, too, will find —
that Pageant maintenance costs are
surprisingly low.
Typical case histories show
dollars and cents of low-cost
Pageant Projector maintenance
1. It takes only 57 minutes per year,
on the average, to service each of the 55
Kodascope Pageant 16mm Sound Pro-
jectors used by one large Midwest
school system. Parts cost just $1.45 per
year per unit, average. Average yearly
use per projector, 720 hours ! ! !
2. No annual repairs on 8 Pageant
Projectors for three years is the report
from a New York business firm with a
fleet of 15 machines. The remaining 7
units needed only minor repairs during
the three year period.
3. A fleet of 38 Pageants, operating
about 500 hours per year, averaged only
$2.47 per year per unit for replacement
parts! Service time jjer year, one hour
30 minutes.
4. After 855 hours' use per year,
average, replacement parts cost just
$3.03 per Pageant Projector. Labor per
unit, one hour 15 minutes average. This
is what one large Southwestern dealer
and service shop reports after keeping
records for two years.
5. 1500 hours with no time lost for
repairs — that's what a West Coast co-
ordinator of A-V services reports. His
school system owns six Pageant Projec-
tors, which have cost less than $10.00 to
maintain — about $1.67 per machine.
WHY PAGEANT COSTS ARE SO LOW
The simplicity of Pageant Projector de-
sign is one major low-maintenance fac-
tor. A Pageant Projector has fewer work-
ing parts to wear out, fewer to clean or
adjust. And it runs at lower pulldown-
shaft speeds; less vibration and wear is
the result.
Pageant Projector simplicity makes
minor maintenance jobs simpler, too.
Parts are easy to get at.
NO OILING NEEDED
You never have to oil a Pageant Projec-
tor. It is permanently lubricated at the
factory. This completely eliminates the
most common cause of projector break-
downs— over- or underoiling.
READY WHEN YOU NEED IT
Why should you miss showing a good
film at the right psychological moment
because of needless projector break-
downs? Your trouble-free Pageant is
ready to roll any time you need it.
Ask your Kodak A-V dealer for a free
demonstration. See Pageant Projector
picture brilliance and sharpness. Hear
the superb sound reproduction. Try the
simplified setups. Choose from three
basic models designed to fit your needs
and budget.
No mora oiling worries; nylon gears, oil-impreg-
nated bearings, etc., give you permanent pre-
lubrication.
For complete service accessibility, the amplifier
and projector mechanism are easily removoble.
r"
EASTMAN KODAK COMPANY, Dept. 8-V, Rochester 4, N. Y
Please send me complete information on the new Kodascope PAGEANT 16mm Sound ll-lll
Projectors, and tell me who can give me a demonstrotion. I understand I am under
no obligation.
NAME-
_TITU_
ORGANIZATION^
STREET
OTY
(Zone)
EdScreen & AV Guide — November, 1957
525
day from 1:30 to 4:30. From 4 to 6
will be taken up by the traditional
social "round-up."
At eight on Monday there will be
the first of four evening general ses-
sions, for which Dr. Walter Crewson,
New York State Assistant Commis-
sioner of Education, has been invited
as keynote speaker on the topic "Ex-
tending Educational Horizons." Tues-
day's general evening session is to be
addressed by an industry representa-
tive. On Wednesday, after a smorgas-
bord from 6 to 8 in place of the con-
ventional banquet, U. S. Senator Hu-
bert Humphrey has been invited to
address the convention. The Thursday
night session is to feature a debate on
the topic: "Resolved, that Educational
Television is the best means of solving
problems of teacher shortages, housing
shortages, increased enrollment, ex-
panding curricula, improving instruc-
tion, and expanding educational op-
portunity." Dr. Alexander Stoddard of
the Ford Foundation and Dr. Hollis
Caswell of Columbia University have
been invited as the debaters.
The Tuesday and Wednesday morn-
ing sessions are to be taken over by:
meetings of seven occupational interest
groups, including, respectively. Adult
Education, City Systems, College and
University, County and Cooperative
Systems, Individual Schools, Research
and State Education Departments.
Tuesday afternoon from 1:30 to 4:30
will feature what is called a "White
House Conference Type Meeting" on
the broad topic of "The AV Credo."
After a 20-30 minute kick-off speech
which Paul Reed, editor of EDUCA-
TIONAL SCREEN &AUDIO-VISUAL
GUIDE, has been asked to give, the
audience is to break up into round
table discussion groups of 8 or 10 per-
sons, whose reports will later be co-
ordinated and reported at the general
session the same evening.
There is a triple time-table clash,
however, between this afternoon dis-
cussion, and two rival attractions: 1)
The commercial exhibits, ojjening
ofKcially at 11 a.m. Tuesday, remain
open until 6:00 p.m.; 2) study trips to
schools in the Twin City area are
offered from 1:30 to 4:30 the same af-
ternoon, and 3) two series of one-hour
demonstrations are scheduled to begin
at 4:00.
Wednesday afternoon is left free to
encourage visiting the exhibits, except
for a seminar, from 2:00 to 4:30 for
school superintendents and college
presidents in the North Central area,
and a repetition, from 4:00 on, of the
previous day's demonstrations. On
Thursday the exhibits are to be open
Enjoy These Distinctive Advantages of
Daylight Projection with LENSCREEN
Lenscreen faces daylight windows efficiently —
Performs where others fail.
• Saves Cost of Darkening Shades
• Solves Ventilation Problems
• Allows Recitation During Showing
• Students Are Alert
• Permits Notetaking
• Discourages Mischief
The POLACOAT LENSCREEN "625" — newest and finest device of its kind —
provides a rear-projected clear image 25" x 25" in lighted rooms. For film-
strips, slide and 16mm projection.
Write today far Brochure 625
lenscreen panels of gloss or plastic available for custom installation. Ask for
Bulletin LS-57.
POLACOAT, INC
9710Conklin Road
Blue Ash, Ohio
from 11:00 to 5:00. Thursday morn-
ing is set for an "Idea Swap Shop,"
and the afternoon for "Study Trips to
See TV in Action." The various uni-
versity breakfasts will be held Thurs-
day morning and the state breakfasts
Friday morning.
The annual business meeting will
take place Friday morning, from 9:30
to 11:30 at which time Dr. Fred Harc-
leroad, of San Jose State College, will
give his over-all conference observer
report.
Industrial A-V Exhibition
The Industrial A-V Exhibition will
be held from November 13-15 at the
Xew York Trade Center.
Friday, November 15, will be de-
voted to lectures and film showings on
Training under the supervision of Dr.
Robert Lloyd Cantor, Director of
Training at the Ronson Corporation.
According to Herbert Rosen, Presi-
dent, this exhibit will be most distinc-
tive, for it will be the first time a
show will deal exclusively with current
audio-visual equipment and techniques
for continuing training sessions, sales
meetings, visual presentations, adver-
tising promotions, etc.
Speakers at the Exhibition, Mr. John
Flory of the Eastman Kodak Company,
Mr. George Huntington, Director of
Sales Development of the Television
Bureau of Advertising, Inc.
The Film Producers Association, who
had intended to hold their TV Work
Shop at the end of November, have
moved their date ahead to November
12 or 13 to coincide with the Exhibi-
tion in order to give their members
an opportunity to attend the show
also.
NAVA ACOPI Names Hill
The new chairman of the Audio-
Visual Commission on Public Informa-
tion is Harold E. Hill, associate direc-
tor of the National Association of
Educational Broadcasters. He succeeds
Dr. Charles Schuller, director of the
Audio-Visual Center of Michigan State
University, East Lansing, Michigan.
Schuller becomes vice-chairman and
will assist Hill during the next year.
Contemporary Distributes
All British Information Services
ICnim films are now distributed by
Contemporary Films (13 East 37th St.
New York 16 N.Y., and 614 Davis St.,
Evanston, Illinois. — note new Midwest
office). Because of budget-cutting, BIS
will no longer distribute nontheatri-
cally in this country.Contemporarywill
continue to act as agent for BIS, ac-
quiring new titles as well as distribut-
ing the present collection.
526
EdScreen & AV Guide — November, 1957
%
Educational
Filmstrips ^'
For Primary
Programming!
for reading readiness... story time
FREE! new 1958 educational catalog!
Yours ... 40 pages covering hundreds of
filmstrips— illustrated with pictures from actual
films plus full descriptions. Filmstrips are
grouped by grade level: primary; intermediate;
jr.-sr. high . . . covering every area of school
study. Includes complete line of SVE
audio-visual equipment.
I
I
Now! Rand McNally's famous
"Elf Book" series on full color
filmstrips complete with
musical-narrative records
For children in primary grades,
the popular "Elf Books" now/ come
alive on the screen. Angel Casey
(well known for her delightful
children's TV programs) skillfully
narrates each story. Exciting
sound effects and original music
flavor each story with interest-
building drama.
These new filmstrips-with-
records were created to give
children reading readiness
experiences. Each provides
background information designed
as a springboard for many primary
studies. All filmstrips suggest
related "Things to Talk About"
and "Things to Do" after the story.
SOCIETY FOR VISUAL
EDUCATION, INC.
Subsidiary of Graflex, Inc.,
Member of Genera! Precision Equipment Corp. Group
fun on wheels
animal friends
Johnny, The Fireman — A114-1
Johnny, a boy who lives in the big city, dis-
covers in Aunt Jane's small town how he
can be both a volunteer fireman and a hard-
ware store man like daddy. 57 frames, com-
plete with 33X rpm record $9.00
Buddy, The Little Taxi— A114-2
Hank and his wife move to the farm with
Buddy, their taxi. Buddy then changes into a
farm truck. 48 frames, complete with 33% rpm
record $9.00
Hide-Away Puppy— A114-S
Skeedaddle, the puppy, ends up in an animal
shelter when trying to hide from Donny, his
master. 44 frames, complete with 33y, rpm
record $9.00
Chester, The Little Pony-A114-6
Chester has many adventures as he runs
away to find his playmates— the boys and
girls who ride him on weekends. 45 frames,
complete with 33% rpm record $9.00
Choo-Choo, The Little Switch Engine-
All 4-3
Choo-Choo proves his value by helping a big
streamlined passenger engine. 43 frames,
complete with 33'A rpm record $9.00
Our Auto Trip— A114-4
Bill and Sandy have an interesting auto trip
to their grandparents* farm. 36 frames, com-
plete with 33K rpm record $9.00
A114SAR— Complete set, 4 color filmstrips,
2 records (each with 2 narrations) $27.50
The Little Mailman of Bayberry Lane—
A114-7
The mailman, "a chipmunk," arranges a sur-
prise party for lonely Mrs. Pig. 45 frames,
complete with 33% rpm record $9.00
Mr. Bear's House— A114-t
Many animals of the forest and a kind car-
penter help Mr. Bear build a house. 51 frames,
complete with 33 >i rpm record $9.00
A114SBR— Complete set, 4 color filmstrips,
2 records {each with 2 narrations) . . . $27.50
SOCIETY FOR VISUAL EDUCATION, INC.
(A Business Corporation)
1345 Diversey Parkway, Chicago 14, Illinois
Please send free 1958 Educational Catalog to:
Name
241
School-
Address-
City
-County-
-State-
EdScreen & AV Guide — November, 1957
527
Today's Key to:
Audio -Visual
Procedures
in Teaching
LESTER B. SANDS
University of California
A thorough survey of latest audio-
visual materials and procedures suit-
able for every level of education. A
separate chapter covers each type of
basic audio-visual aid, analyzing its
uses, possibilities, and limitations.
Book relates each type of instru-
ment and procedure to the whole
teaching process. Integrates modern
psychological and philosophical view-
points with concrete descriptions and
practical examples. Includes labora-
tory exercises and extensive lists of
source materials. Keyed examination
questions available to instructors.
271 ills., tables; 670 pp. $6
• "... a significant addition to the
literature dealing with audio-visual
education ... an excellent contribu-
tion to American EduGatioru"
-THE EDUCATIONAL FORUM
Through bookstores or from:
THE RONALD PRESS COMPANY
15 East 26th St., New York 10
Film
as Art
By Rudolf Arnheim
The greater part of this new
paperback is an adaptation of
Fihri, first published in England
in 193.S an<l long out of print.
Still in demand because it raises
ttuidamental questions as yet
unanswered, this is a book of
standards, a theory of film. Four
additional evsays discuss related
aesthetic problems basic to film
and television.
I'at>er, $1.50
Available now:
ni.M AM) I r.s ri-.c:HNiorF.s
by Raymond Spottiswoode,
-Idi plf^., $7.50
At your bookstore
University of Californio
Press
.tddrc.ss: Beikclev I, California
Recording Equipment
Awarded as Prizes
A total of 516,500 worth of recording
cc|uipment is being awarded as prizes
to 33 liigh schools and the same num-
ber of colleges, by .Audio Devices, Inc.
(444 Madison .\\e.. New York 22). In
the high school division the top three
prize-winners are University School,
Carboiidalc, 111.: Edwin Denby High
School, Detroit. Mich.; and St. Scholas-
tica .\cademy, Covington, La. Top win-
ners in the college division were Gou-
dier College, Baltimore, Md.; Central
College. Pella, Iowa: Mankato State
Teachers College, Mankato. Minn.
People in the News
NEW YORK: T lie EFL.\ oHicers for
the 19.57-58 year are: President, Erwin
VVelke, University of Minnesota; Vice
President. Elliott Kone, Yale Univer-
sity: and Secretary, Carol Hale, Girl
Scouts. The three Board members
elected just before the conference are
Mrs. Helen Rachford, Los .Angeles
County .Schools: and Frederic Krahn,
East Meadow, N. Y., Public Library:
and (re-elected) Erwin Welke. All
three will serve until 1960.
PL.AINVILLE, CONN.: The Kalart
Co., producer of photographic equip-
ment, announces the appointment of
Mrs. Leiia .\. Virdone to the position
of assistant sales manager for the com-
pany.
OPELIKA. .\L.\.: George I. Long.
Jr., president of .\mpex Corporation,
Redwood City, California, has been
named to the Board of Directors of
ORRadio Industries, Inc. This an-
nouncement was made by J. Herbert
Orr, president of the firm which manu-
factures Irish brand magnetic record-
ing tape.
This development follows a recent
announcement that Ampex had ac-
quired a 25 percent interest in the
Alabama firm. The Ampex Corpora-
tion has been for many years a top
name in the manufacture of tape re-
cording equipment.
NEW YORK: Walter Lowendahl
has been appointed president of Trans-
film Incorporated, it was announced
by William Miesegaes. chairman of the
Ixjard of directors and former presi-
dent. Michael A. Palma, treasurer, was
named executive vice president, the
position formerly held by Mr. Lowen-
dahl.
BURBANK, CALIFORNIA: CliflE
Howcroft, for several years sales promo-
tion manager for Cathedral Films, Inc.,
of Burbank, California, has been ap-
pointed to handle special sales and
production contracts.
LOS ANGELES, CALIFORNIA:
FILM ASSOCIATES OF CALIFOR-
NI.\ announces the addition of Mrs.
Harriet Lieban to its expanding dis-
trilnttion department.
MANKATO, MINNESOTA: The
Creative Educational Society, Inc., an-
nounces the appointment of Mr. Paul
C. Oddo as Vice President of the Na-
tional School and Library Division.
Mr. Oddo formerly held the position
of Regional Director of the National
School and Library Division of The
Grolier Society, Inc.
HOLLYWOOD, C-'\LIF.: The crea-
tion of a filmstrip department and the
appointment of Paul R. Kidd as Di-
rector of Filmstrip Production is an-
nounced by Sam Hersh, President of
F'amily Films, Inc.
Mr. Kidd, until recently director of
Religious Filmstrip Prcxluction for the
Society for Visual Education, Inc., at
Chicago, for many years was an inde-
pendent filmstrip producer, owner of
Church Screen Productions.
In the religious audio-visual field
for fifteen years, Mr. Kidd comes to
Family Films with a rich background
of production experience, to imple-
ment the company's plans for a full
schedule of helpful, high quality
sound filmstrips for every phase of the
church's program.
CAMDEN, N.J.: Two junior High
School principals in Michigan and
Texas were recently named grand
prize winners of a "Sound in Schools"
contest conducted for the nation's
teadiers and school executives by the
Radio Corporation of .America, it was
announced by Harold M. Emiein.
Manager, RC,\ Theatre and Indus
trial Products Department.
John L. Arkwright, principal of the
Charles B. Dubose Junior High School,
.Alice, Texas, was awarded an RCA
Victor Mark VI high-fidelity Victrola
phonograph for a sound system appli-
cation which has enabled the teaching
staff at Dubose Junior High to com-
plete in two days school-wide exami-
nations normally requiring weeks.
Lowell E. Grant, principal of the
Whittier Junior High School, Flint,
Michigan, also was awarded an RCA
Victor Mark VI high-fidelity phono-
graph, for application of an RCA
school-wide sound system to integrate
educational radio programs with
classroom courses.
Calendar Correction
for 1958
DEPARTMENT OF .\UDIO-VISUAL
1 NSTRUCTION, N.E. A., Minneapolis,
Minn., April 21-25.
528
EdScreen & AV Guide — November, 1957
NAVA HIT BY COURT DECREE
i he National Audio-Visual Associa-
tion (NAVA) has been liil by a
judgment of the I'. S. District Court
in an action brou^lit under th'j Sher-
man Act bv the .\nti- Trust Division of
tlie De]>artnKnt of Justice. I'he orgaii-
i/ation ckni' s the substantive allega-
tions but, without prejudice as to the
facts, has consjnted to a decree which
forbids it to do some things which it
never contemplated at any time, and
•dso some practices which in the |)ast
it contends have been solely for the
benefit of the users of audio-visual
cc]uipment served by NAV.-V members.
The organization is henceforth for-
bidden to publish information on
presailing trade-in allowances or
rentals on used ecjuipment, or to "in-
duce" manufacturers to grant exclusive
dealer territories, or to refrain from
selling to any person or group, or to
ex tend discounts to nondealers.
NAVA also agrees, under the decree,
"not to reproduce or jiublicize any
form or type of bid specification for
the sale, rental or servicing of any
audio-visual cciuipment," nor to pre-
pare, disseminate or approve any type
of bid specifications, nor to persuade
any other person to put out such
specifications.
Another section of the decree en-
joins N.AVA from "Permitting any
inanufacturer of audio-visual equip-
ment to participate in the manage-
ment, direction or control of NAVA
bv advisory coinmittecs or individual
manufacturer or other committees of
manufacturers." This would seem to
put an end to the gradually improved
relationship under which manufac-
turers' representatives have collabo-
rated with NAVA in the improvement
of consumer information and services.
.•\s a matter of fact these manufac-
turer representatives have never exer-
cised "control," they are in an ad-
visory capacity only, without vote,
at Board meetings, and even their
specific recoinmendations on such prac-
tical details as the location and time
table of trade shows have often been
ignored by the NAVA board. The
horizon of leading equipment makers
is, quite understandably, generally
higher and broader than that of the
local dealer. The manufacturers' con-
cept of longer-range needs of the
consumer public has proved an invalu-
able complement to the more im-
mediate concerns of the local dealer.
It is difficult to see how this forcible
divorce serves any worthy consumer
interest, or any really legitimate com-
petitive business end.
essential instruments of education
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EdScreen & AV Guide — November, 1957
529
editorial
YOU AND THE A-V DEALER
Too many of us take for granted our A-V
Dealers and the other representatives of the
industry who come into our offices. We some-
times fail in our recognition of how really im-
portant they are to us. We seldom have an occa-
sion to get an overview of the role that the
audio-visual dealer plays in keeping our audio-
visual instructional program rolling.
That's why we're delighted to publish the
excellent letter to a superintendent, written by
an audio-visual dealer (page 522). We publish it
as a tribute to all a-v dealers. It is no ordinary
letter. One manufacturing executive called it
"a masterpiece" that he wanted to bring to the
attention of all his dealers. An executive of
NAVA said he "hoped all a-v dealers could de-
fend themselves as well."
We could tell you more about the circum-
stances that caused this letter to be written
originally. Actually, a local dealer yelled loud
and long to all the Board members that he
"wuz robbed." He said he sold movie projectors
and he could even sell them cheaper. Why
should the schools go into "big city" and buy
from someone else? The Superintendent was
on the spot with his Board. This letter saved
the day for him, and it can help you get a better
perspective on the a-v dealer.
In a public school system, a purchasing agent
has a special public trust. In a very real way he
is a custodian and guardian of public funds. He
must be able at all times to justify his purchases
to the public. He must be able to show that
he is spending public funds to the best ad-
vantage of the public.
This is why purchasing agents for public
school svstems seek bids or quotations from
several different vendors. However, not infre-
quently the Audio- Visual dealer loses out after
he has "made the sale" by bringing newer and
better audio-visual equipment to the attention
of the schools by demonstrating its usefulness
to supervisors and teachers, and by offering to
provide additional needed services after in-
stallation of the equipment. An inexperienced
dealer without previous effort and without
undertaking to maintain the equipment after
it is installed, gets the order by quoting a lower
bid to the detriment and loss of the original
Audio- Visual dealer.
As an Audio-Visual Director, you should
make sure that your purchasing agent has all
the facts. Make sure he knows that your a-v
dealer is not just another vendor of equip-
ment. Tell him about all the special services he
renders for you. Tell him how the a-v dealer
helped you out with the loan of equip-
ment for that special meeting. Tell him
how he made special deliveries to get that re-
paired equipment back to you as soon as possi-
ble. Make sure the purchasing agent knows how
difficult it would be for you to carry on and
develop the audio-visual program in the schools
if it wasn't for the a-v dealer. With this kind of
information a public school purchasing agent
can face his public with a clear conscience even
if a projector does cost a few dollars more. He
knows he is spending tax funds in the best in-
terest of the tax payers.
There's one more thing I'd like to say about
a-v dealers I've known, and about all the repre-
sentatives of manufactures and producers who
have come into my office through the years, and
the ones I've known at meetings and conven-
tions. They've taught me far more than all the
professors did! They've taught me almost as
much as I've learned from reading EDUCA-
TIONAL SCREEN regularly-ever since I first
heard the word "audio-visual."
Paul e, Reei
530
EdScreen & AV Guide — November, 1957
THE WORLD -
A LABORATORY
By
Alvin B. Roberts
Director, Andio-VIsnal Department
Western Illinois University
THE value of travel as a means of
enriching instruction has been
recognized by educators for many,
many centuries. Today, study in the
field can be a part of practically every
educational program from primary
grades through high school, college,
and university, if the people in charge
so desire.
Probably one of the greatest factors
which is giving considerable impetus
to the whole movement of educational
travel is the attitude of parents. Dur-
ing World War II almost fourteen
million Americans were in some
branch of the Service in different
areas of the world, and through their
own experiences have learned how
valuable travel can be.
Also, during the past ten years,
hundreds of communities have spon-
sored business, industry, and education
days. On such occasions leaders have
taken groups of teachers through their
plants, and have tried to show just
how that particular industry con-
tributes to the community and the
nation. There is also the desire on
the part of instructors and adminis-
trators to provide a series of real
experiences for their students. Coupled
with this, of course, is the excellent
system of highways which practically
blankets the entire nation. Today,
nearly every school owns a bus or a
fleet of buses that are used primarily
to transport the students to and from
school. Therein is one of the greatest
factors favoring the use of travel as
a part of our instruction program; for
these buses can literally become mobile
classrooms.
Adding considerable interest again
to this whole movement is the attitude
of business, industry, foundations, na-
tional monuments, and other organiza-
tions relative to assisting visiting
school groups. At many of our national
monuments housing facilities have
been established so as to make it
easier for school groups traveling a
considerable distance to visit that
particular place. Also, many of our
national monuments, such as the re-
constructed village of New Salem near
Springfield, Illinois; historic Williams-
burg, Virginia; and Greenfield Village
near Detroit, all spend considerable
time in training personnel for con-
ducting groups through these various
places. Our national parks provide
excellent service for groups that wish
to take advantage of it.
Few people realize the extent to
which travel is being used. Today
approximately one-half million high
school students visit our national capi-
tal each year. This figure may be
more significant if we think of it in
this way. Let us assume that there
are 200 days in the school year and
that we divide the visiting students
into groups of 25. On this basis, we
will have 100 groups each day for
the 200 days. Since the average stay
is five days, we will have approximately
500 groups per day throughout the
year. When we add to this the hun-
dreds of elementary and high school
groups that are visiting their own state
capitals and other places of interest
within the state and nation, we can
readily see that travel is h^re to stay.
The use pi community resources,
through field work, has developed
rapidly the past decade. One of the
large cities in Illinois has a fleet of
five buses that are available for school
trips throughout the year, and during
the past three years this school has
sponsored more than 600 tours per
year. So for those who feel that educa-
tional travel is only a fad, let me
again state that it is here to stay.
When thinking of the educational
tour there are two aspects that should
be given careful consideration. The
first, and a very important one, is
planning the mechanical details. This
includes the arrangement for trans-
portation, securing permits from
parents, working out the schedule,
notifying the guides of the places to
be visited, acquainting the guides or
the person who conducts the group
through a place, with the tour objec-
tives. One cannot overemphasize the
necessity of planning carefully a field
tour, whether it is of one hour's dura-
tion or one of fifty or sixty days in
length. The smoothness with which
the tour is handled adds a great deal
to its educational value.
The second phase of the tour, which
should receive careful consideration, is
the educational planning. Unfortu-
nately, this is the area that has received
little, if any attention. However, after
thirty years experience with field
work, with elementary, high school
and teacher groups, I would like to
point out that the field tour is one
of the most dynamic methods of im-
parting information ever devised by
man, and will probably continue to
be; unless one plans carefully for the
educational outcome of the tour, it
can be simply a waste of time and
money.
In thinking of the educational
aspects, one should apply the same
procedures to a field tour as when
using a film: mainly the setting up
of specific objectives and procedures
An amplifying system mokes it
possible to use the bus as o class-
room for orientation, for discus-
sions, reports, summorizotions, and
evaluations.
EdScreen & AV Guide — November, 1957
531
When traveling by bus one con stop frequently to toke advantage
of such scenic points as shown here.
for obtaining those objectives. Let us
assume that a fourth grade teacher is
planning to take her group to a super-
market to see how other countries
of the world contribute to our food
supply. She may wish each of her
students to carry a world map, and
as they find an item from Norway,
from Italy, or from other parts of the
world, to simply indicate by number
on the map. The teacher has not only
set her objective but has set procedures
in order to assure the attainment of
those objectives. Or again let us
assume that a teacher is taking a
group to visit a foundry. Because of
the noise, this teacher may wish to
do considerable orientation work be-
fore the visit. Or she may have worked
out with the person who is to conduct
the group a series of cards that can
be attached to the machine, naming
and explaining the various operations
that the students will see while walk-
ing through the plant.
On the longer tour, covering a con-
siderable distance, there is much that
can be done to enrich this whole
experience. For example, when driv-
ing considerable distances, much of
the time in driving can be used for
making observations. Much can be
learned from the observation of the
homestead, the color of the soil, and
the type of crops. If one thinks of
such a trip as extending from Illinois
to the West Coast, students will see
the homes of the Midwest, the ranch
homes of the Southwest, the adobe
homes of the far Southwest, the Span-
ish type homes on the West Coast.
Farming also changes within that same
area, from the corn belt to that of
the small grain, or the prairie section
to the irrigated regions, to be truck
farming and citrus fruit regions.
.\lso, on the longer tour, one must
not overlook the value of the inter-
view, and the opportunity of discussing
questions with the people in a given
area. However, one must realize that
when talking to an individual, whether
just a chance acquaintance on the
street or a high government official,
he must know something of the indi-
vidual concerned in order to evaluate
his contributions. For example, in
Mexico a group might have as a guide
a person of Spani.sh descent. This
person will naturally have a tendency
to speak quite dilferently about the
Spanish Conquest, than would a guide
of Indian descent. Or again, in France
one might observe the work of the
UNESCO, and if the guide is favor-
able, get altogether a different reac-
tion than that given by someone who
docs not look with favor on the work
of that organization.
.Mso, whether on the short tour, or
a long tour of several days duration,
one must plan carefully to coordinate
all of the activities. If it is a tour of
considerable length, say of four or
five hours, the instructor may wish
to provide some form of entertainment
enroute, or to intersperse the enter-
tainment with observations, summaries,
and discussions. It is necessary that
the instructor in charge use some form
so he will know at all times just what
is coming up insofar as the tour is
concerned.
Last of all, probably the most im-
portant part of the field tour is the
evaluation. When attempting to
evaluate the tour one should think
first in terms of the objective or the
educational outcomes. If the tour
was well planned and carried out suc-
cessfully from the mechanical aspect,
and if die students acquired the de-
sired experiences, then a tour can
be considered a success. However, one
must be careful not to overemphasize
the mechanical aspects. While these
are es.sential, they do not by any
means guarantee the educational suc-
cess.
Today, there is definite need for
leadership in the field of educational
travel. Many trips are nothing more
than a glorified sightseeing experience,
when with competent direction they
can be a valuable learning situation.
There is a definite challenge to all
educators who are interested in this
movement to give some time and
thought to making it a part of the
regular instructional program.
532
EdScreen & AV Guide — November, 1957
Reprinted —
from ALA Bulletin
the automated library
up. Circulation is handled by an did
I !(">() model V'aculux ele< ironic brain.
"C;ard catalog? Heavens, those out-
moded things went by the boards
twenty year ago. Had quite a fight
on our hands before we were able to
get rid of them. Obstructive tactics
by the old die-hards, you know. Their
favorite agrument was: a lihniry just
isn't a library without a card catalog
for the me of the general public.
Utterly absurd argument, of course.
.Some fuddy-dud<lies are present in
every century who try to obstruct prog-
re.ss. Concepts change with the times
and at our present level of develop-
ment we are really a materials center
rather than a library in the dictionary
sense of the word.
"Patrons were always getting con-
fused and bogged down in the in-
tricacies of using the card catalog. You
know how library patrons are! They
cither don't know what they want, or
they get the author and title confused.
We had to emjiloy a full time staff
member whose sole duty was un-be-
wildering our patrons. Now two elec-
tronic technicians handle the entire
three level operation here.
. . . by Frank J. .Anderson, Director of The Submarirte Library,
Electric Boat Division, General Dynamics Corp., Groton, Conn.
Artwork by William Woolway
IT WAS rather late, but I decided to
finish reading Rider's biography of
Mehil Dewev before retiring. I
fixed up one of my favorite sandwiches
of corned beef, cheese, strawberry jam
and sliced onion on pmnpernickel to
sustain nie as I read. Finally finishing
the i)()()k and the .sandwich I went to
bed, and lav there rumbling and ru-
minating on the ama/ing .Melvil and
his jiropensity for innovation. I finally
dozed off into a jet-propelled extrapol-
alor machine wliich whisked nie into
the fiilure and dropped me in a large
.\incri(aii city in front of the public
library. Fhe facade wasn't too im-
pressive. A (ireek revival style build-
ing with 'CARNFGIE LIBRARY-
1902" chiseled in the stone over the
entrance.
"I^ooks like my hometown library,"
1 muttered, entering the building. A
man with a slide rule sticking out
of his pocket, who claimed to be the
lil)rarian, took me in tow.
"As a librarian you should know that
you (an't judge a book by its cover,"
he chided, 'Wait until you look over
this operation before you form an
opinion.
"We have just gotten permission
from the Board of Trustees and the
C;ity Connnission to raze this obsolete
monstrosity and utilize the space as
a heliport for our patrons. But until
it is razed we have our reading rooms
and stacks here. This section hasn't
been completely modernized and is
still only partially automated. This lag
in modernization is due mainly to
ihe opposition of some local senti-
mentalists who object to wrecking the
building and also object to having
the entire book collection on micro-
film. The old fashioned book with its
lack of iiniformitv in size is just a
space wasting nin'sancc. The books in
these stacks will be microfilmed bv
next year and the films moved below
to central storage before we level the
building. The physical books will be
shredded and sold for waste paper.
Which will not only supplement our
income, but is somewhat of a patriotic
duty since the government needs paper
for boxes to pack the componem parts
of nuclear devices.
"So you see this transitional de-
partment isn't completely modern, but
we've progressed pretty far in the last
fifty years. We still circulate the old
fashioned relatively heavy books, but
shelving and delivery of books re-
(juestcd bv patrons have been speeded
THlJl-
"I.et nie show
you our circula-
tion set-up and
see how it com-
pares for the
better with the
old fas hioned
ways of the Fif-
ties. Let's eaves-
drop on this per-
son who is about
to speak into the
microphone which
acti\ates the Vac-
idux. Time this
transaction."
I'atron speak-
ing into mike:
"I'd like a book
by Herman Wil-
son, or was it Wil-
son Herman? I
think the title is
Thoughts for the
Cobalt /-J ge. That's
all the informa-
tion I have except
that I know it is
a big thick book
with a green bind-
ing."
"Notice that
red light on top
(if the rectangular
book delivery and
(barging unit?
Ihe cabinet that
looks like a ciga-
rette vending ma-
k
EdScreen & AV Guide — November, 1957
533
chine. That red light means that the
Vaculux is working on the patron's
request. If there are errors in author
or title the machine will unscramble
them.
"Peek into the stack room and you'll
see the electronic book plucker at
work. There, it has the book, now
it's placing it in the pneumatic de-
livery tube. See the light turn green
on the book delivery unit? The patron
is inserting his library card into a slot
in the unit which automatically charges
the book and operates the contact
which drops the book down to the de-
livery slot for him to pick up. That
transaction took ten seconds. Rather
slow. I must tell our engineer about
this, the franasort contacts are prob-
ably dirty.
"Let's see what book the patron got.
A small, slim volume with a red bind-
ing. Thoughts for Today by Herbert
Williams. No, the machine didn't make
an error, that's the book the patron
wanted all the time.
"See how much better and faster
service we can give without searching
the catalog, having the circulation
librarian trying to divine what book
the patron is looking for? In case a
book is out in circulation when it is
requested the automatic book plucker
touches the spot where the book should
be which makes electrical contact with
an IBM machine. The IBM machine
searches the circulation records which
are kept on IBM cards, and delivers
a typed note to the requesting patron
reporting the status of the book.
"Mechanical difficulties? Not many.
Oh, a couple of years ago some con-
tacts jammed and all the machine
would deliver for two days was Nor-
man Vincent Peak's Power of Positive
Thinking. The city was just crowded
with determinedly happy people that
week.
"Here, let's take the elevator down
to the fifty foot level and our Readers'
Service Department. Half this level is
devoted to 100 four foot square cubi-
cles for our readers, and the other half
to our materials storage. This fifty
foot level is rather advantageous, as
all eternal street level and air level
noises are excluded. Sound-proofing
deadens the patrons' voices, footsteps
and other local noises. We are com-
pletely air-conditioned so that we may
maintain temperature, humidity and
■ventilation at the optimum level for
both patrons and materials.
"Each cubicle is outfitted with a
comfortable chair, a microphone and a
3' X 5' viewing screen. All a patron
has to do to make known his wants
is to speak into the microphone. Our
electronic equipment immediately
goes to work on the request and the
desired item is projected onto the
screen in a matter of seconds. A page
or a picture may be held on the screen
as long as desired, the length of time
being controlled by the patron. Our
materials center has books, periodicals,
newspapers, pictures, maps and movies
all recorded on two millimeter film.
Anything in the collection may be
projected onto the individual viewing
screens.
"Twenty of our cubicles are private
listening rooms. We have musical per-
formances, speeches, books and lectures
recorded on tape that may be heard
at the listener's request. We also have
a telephone readers' service that is
handled on a subscription basis for a
nominal fee. Patrons phone their re-
quests for filmed or recorded materials
and we transmit the materials to them
through their home television sets, or
hi-fi equipment. This is sent on a
closed channel so some wise guy can't
'free-load' on our service.
"Acquisitions and processing are
done on the seventy-five foot level.
This is where we have our radio and
TV sending and receiving equipment,
and our photographic and recording
laboratories. We have standing orders
for 500 scholarly and general period-
icals and ten newspapers. These are
telephotoed to us by the publishers as
they are printed, and automatically
transcribed on the 2mm film for our
files. Books are treated in the same
manner. We have standing orders with
all the university presses who telephoto
their total publishing output to us as
it is printed. We have agreements with
the major American trade publishers
to receive all their output of books
costing more than five dollars. The
theory behind the five dollar price be-
ing that this bottom limit will catch
all their meritorious books. European
publishers haven't automated too well,
and transatlantic photo transmission
is rather poor. The European publish-
ers cartels require that the book as
well as the film be purchased, so we
buy foreign publications in the tradi-
tional book form. Of course we micro-
film them as soon as received and pulp
the books.
"The pride and joy of our library
is the reference collection, located on
the third level, 180 feet underground.
This department is completely inde-
pendent of the other two departments.
You may have wondered why we en-
tered through an air lock. Well, the
atmosphere is artificially maintained
here. The oxygen, nitrogen and carbon
dioxide content of the atmosphere is
rigidly controlled, as is the tempera-
ture and humidity. We are completely
isolated here, and impervious to any
type of bombing attack.
"The reference department is di-
vided physically into three bays. Over
here in this bay is a dormitory, kitchen
and dining room ready to serve as an
emergency shelter for 100 persons, and
stocked with a month's food supply.
Another bay houses the thousands of
reels of microfilmed reference mate-
rial, and the electronic selection and
reproduction equipment. The third
bay is the public reference room
furnished with individual tables and
chairs, comfortable lounge furniture,
and the two electronic brains which
are the vitals of this department.
"The smaller of the two brains is the
patented READY REFERENCE ORA-
CLE which is prepared to answer
questions requiring only a brief an-
swer. It handles such questions as
"When was Christopher Columbus' sec-
ond voyage?'; 'How many sides to a
polyhedron?' or 'Who won the second
race at Belmont?' The patron merely
stands on a platform in front of the
ORACLE and asks his question. You'll
notice how the machine lights up like
a pin-ball machine, buzzes, whirs and
ejects a small card. The card has the
answer to the question printed on it,
with the patron's weight and fortune
on the verso.
"The larger machine is prepared to
answer detailed reference questions.
This outfit is called the T. ]. WAT-
KINS' NUMBER TWO DELPHOS
and has the legend THINK inscribed
across the top of it in ten inch purple
neon tubing. The THINK sign is
hooked into a 'skiddoo' plug and
blinks on and off. The NUMBER
TWO DELPHOS is operated like the
ORACLE except that it has a console
of push buttons for the patron to use
in indicating his needs. For instance
the console has buttons marked: Brief
Answer (500 words); Medium Answer
(over 500 words); Exhaustive Answer;
Term Paper, high school; Term Paper,
college; Thesis; and Dissertation. The
term papers, theses and dissertations
are supplied with the type of errors
and bibliographies one would expect
for the various educational levels. An-
other series of buttons for selecting
the form the patron wishes his answer
to be in are on the console. For exam-
ple the patron can have his answer
typed, microfilmed or taped."
These machines were very popular
with the patrons and I had to wait a
few minutes before I could present
my question. Pushing the Brief An-
swer button I asked, "How did I get
to be here in this library of the fu-
ture?" The machine became activated,
and clicked, whirred and buzzed. The
buzzing seemed to continue for an
inordinately long time and I finally
returned to 1956 and shut off my alarm
clock.
534
EdScreen & AV Guide — November, 1957
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Mrs. Olwyn O'Connor,
Assistant, Andio-Yisntil Department
Schenectady Pnlilic Schools
Schenectady, Kew York
"The Night Before Christinas" from the EBF film.
THOSE of us who maintain central
libraries of audio-visual materials
experience a holiday rush similar
to that of the retail stores. Our Christ-
mas "shoppers" are as harassed and
eager for variety of selection and fast
service as those seeking gifts.
A satisfactory circulation of Christ-
mas materials to all 21 Schenectady
elementary schools (7,542 students)
during the brief period of the 15
school days between Thanksgiving and
Christmas vacation was not adequate
via our normal booking schedule.
We were operating under an out-
moded "early bird" system since those
teachers not sufficiently foresighted
enough to place an early request were
often disappointed. Our basic prob-
lem was one of establishing a special
circulation scheme that would measur-
ably increase our effectiveness in meet-
ing the increased requests during the
holiday season.
New "customers" added further im-
petus to our need since failure to sup-
ply an initial request tends to dis-
courage further employment of A-V
materials. We recognized our failure
to make optimum use of the oppor-
tunity to orient the "uninitiated" if
one new "customer" could not be
served.
Obviously, the purchase of limitless
duplicate holiday materials would
prove too costly and seriously impair
the building of a well balanced col-
lection.
An analytical examination of the
current Christmas bookings empha-
sized the time lost in transit. A mate-
rial was frequently booked more than
once for the same school with other
schools being booked in between. This
resulted in unnecessary deliveries and
pick-ups. A m o r e efficient method
would provide for one delivery to
serve the entire school's use of the ma-
terial.
The very nature of holiday materials
makes a special circulation scheme
feasible —
1 . Christmas materials are usually
used for pure enjoyment rather
than to serve a curriculum need.
The planning and follow-up re-
quired for A-V materials serving
as integrated parts of the curricu-
lum can thus be safely minimized.
2. Such materials can be shown to
larger assemblies than we would
ordinarily recommend as desir-
able.
3. Most holiday materials have the
ageless quality of the holiday it-
self and can be enjoyed by all
children from kindergarten
through junior high.
With these thoughts in mind, we hit
upon the idea of dividing our holiday
materials into "packages" or kits which
would circulate to a school rather than
to an individual teacher — the circula-
tion to be managed on an A-V depart-
ment controlled schedule.
In order to make a fair distribution
of holiday materials an initial work-
sheet was prepared. The factors deter-
mining the final schedule's prepara-
tion were:
1 . Size of school (length of time ma-
terial will be required).
2. Geographical location of school
WORK SHEET
School
Kit One
Date
Kit Two
Date
Kit Three
Date
Brandywine
Dec. 2
Dec. 18
Dec. 10
Elmer
Dec. 3
Dec. 17
Dec. 13
Euclid
Dec. 4 A.M. only
Dec. 10
Dec. 17
Etc.
Schof^l
FILMS
Kit 1-3 films
Catalog No.
XX45
X165
X120
Title
Littlest Angel
Visit from St. Nicholas
Christmas Rhapsody
Date.
(30 minute program)
Grade Level
AU
AU
AU
Kit 2-2 films
X56
XX89
Christmas in Toyland
Christmas Customs Near and Far
Date
(23 minute program)
Primary
PEJSA
Kit 3 — 2 films
XXlOl
XX77
How the Animals Discovered Christmas
Silent Night
Date
(23 minute program)
All
Upper Elementary
EdScreen & AV Guide — November, 1957
535
(for possible noon-hour transfers)
3. Spacing of materials to each
school (prevention of feast or
famine situation occurring).
From these worksheets individual
scJiool schedules were prepared and
distributed. The development of effec-
schools was a recognized must for the
tive adequate communications to the
successful operation of such an ar-
rangement.
It was hoped that by careful selec-
tion of package contents and advance
notice of the schedule the "customer"
would find the new method saved
time, effort and disappointment. We
sought to avoid any similarity between
the .\-V Christmas packages and the
traditional holiday grab bag by having
each package contain a representative
and well balanced collection of ma-
terials.
The seven Christmas films owned
by our system were divided into the
following packages each providing a
23 to 30 minute program:
These "film packages" were booked
on a one-day basis for the larger
schools and on a half-day basis for the
smaller with a noon hour transfer of
materials where expedient.
Filmstrips and records presented a
more complex problem since we own
more of each with some duplication.
Kits were assembled containing from 6
to 7 strips or records. Wherever pos-
sible, duplicate or very similar kits
were prepared in order to permit
longer bookings. Where we had or
could approximate duplication, each
kit would then be required to serve
only one half the total number ol
schools. The filmstrip and record kits
are as follows:
We h:i\e been distributing these
"Christmas Packages" for three years.
After bolli the first and second years,
we sent out (|uestionnaires designed to
indicate the teacher's opinion of this
trial program and to solicit suggestions
and criticisms. The responses were
t)\erwhelniingly in favor of continuing
I he program.
It is now established fall routine to
prepare the schedules and notify tlie
schools of the material's expected ar-
rival date. Christmas .\-V material is
ihus :ivailable to everyone with no ef-
fort on the itidi\ icliial teacher's part.
■She has merely to consult the schedule
and ntake her plans accordingly.
riiis lightening of the teacher's load
chiring the hustle and bustle of the
holiday season has proved most suc-
cessful in our system. Tiie .^-V De-
partment is able via the holiday sched-
uling of materials to successfully serve
.ill our .schools during the pre-Christ-
ni;is period without iniwarranted clu-
plicalioii of materials or cflon.
FILMSTRIPS
Date-
Kit
J strips
Catalog No.
FS 266
FS 858
FS 877
FS 795 or 568
FS 798
or
FS 1368
Kit 2 — 6 strips
Title
Celebrating Christmas
Christmas in Many Lands
Rudolph— the Red-Nosed Reindeer
Christmas Carol
-Night Before Christmas
Christmas Carol (Dickens Story)
Grade Level
Upper Elem.
.■Ml
Primary
Upper Elem.
.Ml
I'ljper Elem.
Date.
Catalog No.
Tide
Grade Level
FS 202
How Santa Claus Came to .\merica
Upper Elem.
FS 201
Fir Tree
All
FS 2044
C:hristmas (meaning of)
Upper Elem.
FS 191
Christmas (custoins)
Upper Elem.
FS 1808
Rudolph— the Red-Nosed Reindeer Shines .\gain Primary
FS 2271
Little Pine Tree
Date
Primary
Kit 3 — 6 strips
Catalog No.
Title
Grade Level
FS1330
Christmas in .\merica
Upper Elem.
FS 1748
Christmas I'hrough the ,\ges
Upper Elem.
FS 1324
Little Engine That Could
Primary
FS 1863
Night Before Christmas
.\11
FS 2267
Christmas Story (Painting of the Xmas Story)
Upper Elem.
FS 2610
Safe Christmas with the Reids
Upper Elem.
"How the Animals Discovered Christmas" from the Coronet film
Date
Kit 1
(i
.trips
Catalog N(
FS 796
FS 193
FS 797
FS 427
FS 205
FS 799
Title
Christmas Ckisioms
Christmas (How (lelebrated)
.Meaning of Christmas
C;ift of St. Nicholas
Little Match Girl (New Year)
Silent Night
Grade Level
Upper Elem.
I'pper Elem.
Primarv
.\11
Up])er Elem
Upper Elem.
536
EdScreen & AV Cuicde — November, 1957
Date
Kit 5 — 7 strips
Catalog No.
FS 2172
FS 2173
FS 2174
FS 2175
FS 2176
FS 2523
FS 2614
Kit 6 — 7 strips
Catalog No.
FS 2252
FS 2272
FS 2566
FS 2609
FS 2611
FS 2612
FS 2613
Title
Dickens' Christmas Carol
The Fir Tree
Night Before Christmas
Nutcracker and the Mouseking
Present for Patsy
Christmas Day (Customs)
Tree and Other Traditions
Title
Safety at Christmas
Taro's Christmas Gift
Christmas Carols
Christmas Tree Industry
Santa Claus and Other Traditions
Story of the Christmas Seal
Story of Silent Night
Date
Grade Level
Upper Elem.
All
Primary
All
Upper Elem.
Upper Elem.
Upper Elem.
Grade Level
All
All
Upper Elem.
Upper Elem.
Primary
Upper Elem.
Upper Elem.
RECORDS
Kit No. 1 — 4 records
"The Little Pine Tree" from the
Society of Visual Education film
Date..
I
i
Catalog No.
KK 1 or 29
TS 3 or RBBI
KK82
KK24
or
KK25
Title
Christmas Carol (Story)
In Clean Hay
Littlest Angel
Christmas Carols (Music)
Song Stories (Music)
Grade Level
Upper Elem.
Upper Elem.
Upper Elem.
Upper Elem.
All
Date..
Kit No. 2-7 records
(Continued to page 55/)
Student Uses Tape Recorder
To Win Spelling Championship
Bill Thomas, 14-year-old eighth
grader of Opelika, .Alabama found a
new use for recording tape — and
won himself the title as Alabama's
champion speller of 1957.
Bill gives his mother, a school
teacher, credit for an assist.
"She suggested we get a tape re-
corder to help me prep for the con-
tests after I placed second in the
state finals last year," he said.
His mother, Mrs. W. R. Thomas, is
a fourth grade teacher at Morris
Snower Elementary School in Opelika.
His father is a technician with South-
ern Bell Telephone Co.
The sorrell-topped youngster used
a tape recorder as a spelling prompter
in training for the "Spelling Bees"
which brought him the state cham-
pionship.
Bill explained how he prepared his
"prompter tape":
"I worked up a list of words I
wanted to learn. I would pronounce
each word, give its definition, leave
time enough on the tape for me to
spell the word, then spell the word
correctly. I would play back my
prompter tape, spelling each word
then listening to the correct spelling
to see if I had it right."
The lad put 900 words on three
reels of tape in preparing for his com-
petition.
A county winner for three consecu-
tive years, the youngster spelled down
contestants in county and district
competition to gain the 1957 Alabama
finals in Birmingham. There he won
over 55 other competitors from over
the state.
COMING!
The annual December BLUE-
BOOK OF AUDIO-VISUAL
MATERIALS! Describes,
classifies and indexes films,
filmstrips, slide sets, record-
ings and other A-V materials
of 1957.
EdScreen & AV Guide — November, 1957
537
Eleven Years of the
Malayan Film Unit
A Record of Solid Achievement
by Tom Hodge*
AT THE end of World War II a
complete set of film equipment
belonging to the Army was put up
for sale at Command Headquarters in
Ceylon. To this happy accident, and
the opportunism of the then Director
of Public Relations in Malaya, the
Malayan Film Unit o^ves its existence.
Having persuaded his Government
to purchase the entire lot, he began
to build "from scratch" an organiza-
tion which has now gained the special
distinction of being known throughout
the English-speaking film world by its
initials alone.
Personnel Problems
The beginning was not easy. Per-
sonnel, gathered together from Malaya
and elsewhere, had to be trained to
work as a team. Some of them, in-
deed, had to be trained in the funda-
mentals of film-making, of which they
had no previous experience whatso-
ever. Some were fresh from school,
others were "still" cameramen, while
a few came over from the former
Crown Film Unit, which had been
making a film on Malaya just after the
war. Working quarters were found for
them in thatch-covered huts which had
been used by the Japanese forces.
By the end of 1947 four films were
completed which foreshadowed in
miniature the variety of output whicli
*)Many audio-visual people in the
United States will remember Tom
Hodge, who served as Director of the
British Information Service Films Divi-
sion in this country from September
1942 until January 1950, when he
was assigned to the post of Film Ad-
viser to the United Kingdom Com-
missioner-General in. South-East Asia,
with headquarters at Singapore. Dur-
ing World War II Mr. Hodge took a
leading part in fostering the distribu-
tion and use of public informational
films dealing with the Allied war effort,
co-operating closely with representa-
tives of our Office of War Information.
was to follow increasingly in the next
decade. They were: "Face of Malaya-
No. 1," designed to "introduce Malaya
to its people," the first two issues of
"Malayan Gazette," a cine-magazine
series and the "The Royal Gift,"
Malaya's own record of the wedding
of Princess Elizabeth. These films in-
augurated the Unit's routine work of
information and education among a
mixed population of Malays, Chinese,
Indians, Singhalese, Eurasians and
others who comprise the Malayan na-
tion.
Current Output
Today the Unit's current statistics
tor production and distribution speak
for themselves. It finishes about 60
films annually, its own laboratories
furnishing nearly 6,000 prints in both
35 mm and 16 mm. It provides for
the diversity of the country's scattered
population by circulating 123 projec-
tion vans throughout the rural areas,
showing its films with Malay, Chinese,
Tamil or English commentaries.
Thirty-seven of its productions have
been shown in 54 countries. In both
East and West it has garnered an im-
pressive list of awards from interna-
tional film festivals, and — what may
seem stranger still — has been earning
a significant annual revenue (amount-
ing to over 500,000 Malayan dollars
in the last complete financial year).
During the first nine years of its life,
the Unit had a number of Europeans
on its staff serving as Director-Instruc-
tors. At intervals, other directors were
invited from overseas to work for a
spell with the Unit, thus maintaining
its contact with the latest in docu-
mentary thought and practice and giv-
ing its members the stimulation of a
fresh personal approach. In 1952 the
Foreign Office in London seconded
me to guide the Unit's progress as
Film Adviser, an appointment which,
as it happened, was to cover the
years in which M. F. U. secured its
international reputation.
When I lived for a while with its
special problems of film-making, they
seemed to crystallize into two simple
questions which were seen firmly
planted in the "communal mind" of
its members: "What do you want to
convey?" and "what do you want
people to feel?" How well the Unit
developed the habit of appraisal can
be judged from the details of its festi-
val awards and revenue from 1952 to
1957.
International Awards
Since 1954, of the dozen major
awards in the documentary category
available at the four Asian Film Fes-
tivals which have taken place, eight
have gone to M. F. U. It has taken the
Golden Harvest Award for the Best
Film of the Year, and other Golden
Harvest Awards for Best Planning and
Best Photography. At the 1955 Cam-
bodian Film Festival the colorful his-
torical reminiscence of pageantry and
architecture in "Malacca - Then and
Now" brought it the Best Asian Tour-
ist Film award.
European film festivals have be-
come familiar with the M. F. U. credit-
titles. In 1956 "Timeless Tcmiar,"
which observed the daily life of a tribe
of Malayan aborigines, scored Dip-
lomas of Merit at Edinburgh and
Venice. .\ Silver Harp at this year's
Cork Festival went to "Wayang Kulit,"
a description of the visit of a "shadow
play" company to a rural settlement.
All of these films were routine pro-
ductions, in the sense that they were
made in fulfillment of the purely
domestic requirements of the Malayan
Government; they were intended as
vehicles of information and teaching
aids for the people of Malaya. None
was planned in the context of film
festivals or distribution in other
countries. Their success in the one
538
EdScreen & AV Guide — November, 1 957
and their wide currenq' in the other
have been, like the inception of the
Unit itself, entirely unforeseen.
Service to Industry
Many of the M. F. U. productions
circulating abroad are earning income
through commercial exhibition in
cinemas or on television but this is
by no means the major source of the
Unit's revenue. There is at present
no film production whatsoever in the
Federation of Malaya apart from that
undertaken by the Unit. M. F. U. is
therefore the only local organization
equipped to accept commissions for
sponsored work, which in Britain,
for example, would be shared by a
large number of film companies serv-
ing the needs of industry, both to
sell its goods and services and to rein-
force its public relations.
The Unit has been able to take on
such work without detriment to its
normal production program for the
Government Information Services. But
some of the films produced for the
special purposes of client bodies con-
tribute incidentally to the fund of
informational films available on Mala-
ya. "Doing Nicely, Thank You," made
for the National Union of Plantation
Workers, shows the right and wrong
way to conduct trade union matters,
and thereby put trade union move-
ments of other countries in closer
touch with their opposite numbers in
the Federation.
Four other sponsored films combine
to give an impression of Malaya as a
virile commercial unit — "Tin From
Malaya" (made for the Tin Advisory
Board), "Rubber From Malaya" (for
the combined rubber industry), Ma-
laya's Iron Mountain" (Eastern Mining
and Metals Company), and "The
Golden Queen," the story of the young
and growing pineapple industry (Ma-
layan Pineapple Board).
Ten Historical Years
To look through the chronological
film list in the M. F. U. catalogue is
to review Malaya's history of the past
ten years, grave and gay, in the space
of a few minutes. In fact, the Unit
can fairly claim to have played a part
in that history.
Recording every stage in Malaya's
march towards independence, it has
been a significant factor in establish-
ing that unity and harmony among
Malaya's many races which alone make
independence a workable aim. It has
helped to train the people in the
methods and standards of elections
and census taking, and to encourage a
sense of responsible citizenship. It
has given basic education in hygiene
and health, improved methods of
farming and fishing, and acted as a
clearing-house for news (films have
been made about various topical mat-
ters prominent in the national life,
and the "New Malayan Gazettes" —
renamed, but carrying on the tradi-
tions of the series begun in 1947 —
bring news of the day and stories on
progress in industrial and community
development).
The Unit has also kept Malaya's
achievements in the eyes of the world
by maintaining a constant flow of
news items for newsreels and tele-
vision stations in other countries. M.
F.U. films have even made their con-
Peter Amovasi, a Malayan Film
Unit camera-director, in action,
has hod five years' service with the
Unit.
tribution to the improvement and
development of world resources, hav-
ing been used by UNESCO and by
the Colombo Plan authorities.
Truly Malayan
When I left the Unit in June this
year, a Chinese (Ow Kheng Law) re-
mained as Head, and a Malay (Md.
Zain Hussain, who directed most of
the prize-winning films) as Associate
Producer and Deputy Head. The three
Film Directors are respectively Malay,
Chinese and Indian, and the Chief
Editor is Eurasian. Only one European
remains, temporarily on the staff (in
the Script Department, until enough
suitable writers from among Malayan
nationals have been found and
trained). The Unit now lives up
proudly to that first word of its title,
reflecting the nation in its own com-
position as in the films which leave its
laboratories.
A symbol of the new Malaya, M.F.U.
is shortly to be affected by an equally
symbolic event. For a long time visitors
have contrasted the quality and size
of its output with the primitive condi-
tions in which it has had to work.
Now there is a prospect of a new
laboratory and buildings. The Unit
will leave its Japanese thatched huts
at last. But, after working so closely
for five years with those in whose
hands its future now lies, I know that
with it will go the same enthusiasm
and team spirit which have taken it
so far since that July day in 1946
when an idea and some film equipment
happened to come together.
A young Malayan audience watches a mobile film show.
EdScreen & AV Guide — November, 1957
(The Malayan film, like all other
BIF films, is now distributed in this
country by Contemporary Films, Inc.,
13 East 37th Street, New York 16,
.V. Y.)
539
micvaluatioH of new films
by L. C. LARSON
Director, Audio-Visual Center
Indiana University
CAROLYN GUSS
Associate Professor, School of Education
Indiana University
and JOHN FRITZ
Instructor, School of Education
Indiana University
Film reviews and evaluations on
these pages are based upon discus-
sions by a preview committee com-
posed of Indiana University faculty
members, public school teachers, stu-
dents of audio-visual education, and
staff members of the Audio-Visual
center of Indiana University.
Previeio prints should be sent direct-
ly to the Audio-Visual Center, Indiana
Unixiersily, Bloomington, Indiana.
WORK OF THE BLOOD
(Encyclopaedia Britannica Films, Inc.,
1 150 Wilniette Ave., Wilmette, Illinois)
13 minutes, 16mm, sound, black and
white or color. 1957. |62.50 or $125.00.
Teachers' guide available.
DESCRIPTION
This film uses animated drawings
and live action photography, including
cinephotomicrography, to present the
composition and function of the blood.
It opens with a scene showing blood
vessels in living tissue then enum-
erates the purposes of the blood. A
blood sample is spun in a centrifuge
and the resulting layers of plasma,
platelets and white blood cells, and
red blood cells are .shown.
A laboratory technician is pictured
preparing a stained blood smear.
Drawings and views through a micro-
scope of these smears identify the red
blood cells and show their structure.
The technician then demonstrates
the procedure for taking a blood
count. Following this, stained white
blood cells and drawings of them show
their structure and the differences be-
tween red and white blood cells.
An animated drawing sequence iden-
tifies and describes the pulmonary,
systemic and portal circulatory systems.
The network of arteries, arterioles,
capillaries, venules, and veins is de-
scribed briefly.
Next, the film uses cinephotomi-
crography to show the red blood cells
as they pass single file through the
capillaries. Also, white blood cells in-
gesting bacteria are pictured and the
work of the platelets in blood clotting
is described. An animated drawing
sequence shows the clotting and heal-
ing of a flesh wound.
The film continues by showing a
blood transfusion and telling of the
importance of blood typing. It de-
scribes the four main blood groups,
shows how blood is typed, and pictures
the test for Rh factor.
Concluding scenes briefly summarize
the film.
A self - teaching guide to the
operation and maintenance
of all types, makes, and
models of equipment.
Order your copy from
THE DRYDEN PRESS
now. 57th St., New York 19
1,400 illustrations
spiral-bound, slip case
386 large (8i/4" x 11") pages
step-indexed. List $9.50
/
.#
AUDIO-
VISUAL
EQUIPMENT
MANUAL
by
Jatnes D.
Finn
APPRAISAL
This film combines effective ani-
mated drawings, cinephotomicrogra-
phy, and other photographic tech-
niques in an interesting and clear
manner to present the important as-
pects of blood composition and func-
tions. In contrast to the more general
films concerned with the cardiovascular
system, this one deals primarily with
the blood itself. Its content is effec-
tively integrated with the junior and
senior high school biology and health
curricula. It also will be of interest
and value to adult groups concerned
with health and body physiology. Since
the film treats content of a general
interest also, e.g., blood types, blood
counts, Rh factor, and blood clotting,
general adult groups will find it edu-
cationally interesting. There are a
number of technical terms used in the
film which, for some groups, may need
clarification before the film is shown,
for example, centrifuge, fibrinogen,
leucocyte, albumins, globulins and
others. WORK OF THE BLOOD
probably will be used not only to pre-
sent factual information but to stimu-
late an interest in the further study
of the subject. — George Vuke
INTRODUCING CANADA
(United World Films, Inc., 1445 Park
Avenue, New York 29, N. Y.) 20 min-
utes, 16mm, sound, black and white,
1956. $39.70. Produced by National
Film Board of Canada.
DESCRIPTION
INTRODUCING CANADA docu-
ments the drama of the Canadian
people — their burgeoning cities, their
tremendous resources, their diverse oc-
cupations — and more, their character
and spirit, their traditions and aspira-
tions.
The opening scene of apparently
healthy, playing children strongly sug-
gests, besides youth itself, national
qualities of health and vigor, security
and optimism. The following scene of
a boy dunking himself in a rain barrel
is charged with the spirit of adventure
and good humor. These and many
other scenes throughout the film sug-
gest a generous and comprehensive
freedom of the individual which is
worn, like an old coat, casually and
comfortably.
A cross-section view of the nation's
broad middle class at work affords
early opportunity to see the inward
as well as the outward characteristics
540
EdScreen & AV Guide — November, 1 957
of the ptopk'. ;iikI the kinds of jobs
they do. Iherc is in this sequence a
subtle humor in tlie visuals height-
ened sharply by the commentary. The
narrator is saying that most of the
people live in cities and towns and
are busy with all the serious occupa-
tions of modern life. "Some work with
their hands, but with others it's head
work." In the visuals a policeman,
with stern expression, is waving his
hands directing traffic; next, a hulking
figure with a tow-line in his teeth, and
surrounded by onlookers, is pulling a
bus down the street. The humor con-
tinues less obviously, but with mean-
ings charged with irony and perhaps
nn'sfhief — a padre, garbed in ecclesias-
lical robe, is shown ringing the church
bells (what power of mind!); a tele-
|)hone ojK'rator seen from low angle.
plugging in a connection and clothed
witli serious face, seems to hold a posi-
tion of dignity and importance some-
where between man and God. In the
next scene, a woman picking fruit
appears svnonynious with a machine,
while the scene following satirizes and
sabotages the exalted, dignified office
of the executive by picturing him with
an expression of boredom and futilitv,
iiiechanically stamping and stacking a
mountainous pile of forms on his desk.
ft becomes easy to agree with the
narrator that the country means some-
thing different to every Canadian. The
Ivrical beauty of the lines which tell
what Canada means to the lumberjack,
the fisherman, the farmer, and the
(dwpoke. when coupled with scenes of
forests and falling trees, sea gulls and
lishing nets, fields of grain and ripened
fruit, and the broad jirairie and graz-
ing herds result in a wedding of reality
and roniaiue wliidi is captivating.
C^anada's \astne.ss is forcefully pre-
sented when, through animation, the
maps of Europe and the U. S. alter-
nately are superimposed upon that of
Canada. .And, the breadth of the land
becomes impressive as clocks appear
across six time zones, and the narrator
points out that (Canada reaches one-
quarter way around the clock, and
"When it's lunch time in Vancouver,
it's already suppertinie in St. Johns."
Here the emphasis smoothly shifts
from the subject of land area and
population distribution to that of get-
ting to know and understand the peo-
ple. 'I'o aciomplish this understanding,
a sequence follows which describes the
more important historical l)ackgrounds
and inlluences that have molded them.
The French inqjrint upon the peo-
ple in a Quebec village is shown to
remain in their language, dress, and
religion. These people of French
origin have a motto — "I remenilier"
— which serves effectively as a device
to recall (in a montage sequence)
scenes of early settlements, "hacked
out of the wilderness," and the English
victory at the Battle of Quebec almost
two centuries ago. Olxservation is made
of the generous peace that followed
the war, perniittitug the people to
retain their language, religion, civil
law and most im])ortant perhaps, the
freedom to build their lives in their
own jjcaceful way — peaceful perliaps,
but rugged always, as shown by a pres-
ent-day view of lile in the back coun-
try.
But the wilderness is made to blos-
som and bear fruit before the viewer's
eyes, as "unending toil wrests from the
land" the individual's dream of pros-
perity and security, and the collective
vision ol national wealth and inter-
national prestige. The results of their
labor arc reflected in numerous scenes
of the big city, agricultural productiv-
ity, rail and shipping centers, great
industrial projects, scientific research
and planning, and governmental ac-
tivities.
The major influences of the British
are depicted in the structure of the
C:anadian I'arli-.menl and in the popu-
lar election of re])resentati\es.
1 he links between the United States
and Canada are illustrated in scenes
showing the freedom of movement
across a common border, of tourists,
businessmen, publications, gocids. and
ideas. The point is made that business
and financial organizations, labor
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EdScreen & AV Guide — November, 1957
541
■/■ m\
A simple straightforward
explanation of these styles
y of modern painting —
^IMPRESSiONISWIr
-:non-objective{
Produced by Wayne Thiebaud, Sacra-
mento Junior College, using fine paint-
ings from museum collections. Each film
7 minutes color, rent $3.00, sale $60.00;
series $165.00. Order
your prints today.
6S09 DE lONGPRE AVE
BAILEY FILMS, INC.
RE AVE. HOLLYWOOD 2(, CALIF.
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good as new . . . without the loss of a
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Applied directly on both sides of the
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holds the broken film together . . . WITH
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68 W. 45th St., N. Y. • MU 2-2928
F & B carries a complete stock of motion
picture and audio-visual equipment.
unions, and industrial techniques are
patterned closely after those in the
U. S.
The narrator describes the leavening
of the Canadian character "by waves
of immigrants from many other cul-
tures." Nationalities from almost the
whole of Europe are mentioned, and
particular representatives of some are
shown engaged in their chosen occu-
pations. This kinship to the peoples of
Europe, according to the narrator, per-
mits, without cause for alarm, the
stationing of Canadian troops in those
countries as a contribution to the
strengthening of NATO. Canadian
Forces abroad are pictured as cooper-
ating with neighbors in common cause
to "strengthen and rebuild the West,"
and defend a common inheritance.
Scenes of the Canadian Arctic reveal
military installations, modern ma-
chines, and technical apparatus widely
distributed to form an important flank
in the defense of the entire Atlantic
community.
It is evident from the pictures that
the cold weather does not seriously
deter the Canadians from their occu-
pational or recreational pursuits. The
people of the far North — traders,
trappers, prospectors, missionaries, and
Eskimos appear to be happy and un-
perturbed by all the snow and ice.
Further south, a huge crowd is shown
watching an exciting game of hockey.
Canada is presented as a new and
challenging frontier demanding rug-
gedness and skill, boldness and deter-
mination — a land of great projects
like the Arctic defenses, iron mines,
aluminum smelters in a virgin wilder-
ness, giant pipe lines from West to
East, atomic research at Chalk River,
and the St. Lawrence Seaway.
A final panorama of sights and
sounds impress upon the viewer the
struggle of an emerging nation to
know herself— to understand and or-
ganize her purposes and ideas, and to
express herself in art and thought.
As the children in the opening scene
represent the nation's youth and future
hopes, so the final scenes of breaking
day symbolize the dawn of a great and
glorious day for Canada and the world.
APPRAISAL
The evaluating committee feels that
INTRODUCING CANADA is poten-
tially valuable and appealing to people
all the way from the elementary level
to high school and adult groups. The
film may be used to provide general
information, stimulate discussion, and
further reading. It is believed that,
although the film gets its message
across in one showing, additional
screenings will uncover many of the
finer qualities of production, continu-
ity, symbolism, and humor. INTRO-
DUCING CANADA is one of 15
two-reel, black and white, sound mo-
tion pictures which make up the
NATO Series.
— Preston Mitchell
AUDUBON AND THE BIRDS
OF AMERICA
(Coronet Films, Coronet Building,
Chicago 1, Illinois) 26 minutes, I6mm,
sound, black and white or color, 1957.
$82.50 or §150.00. Teachers' guide
available.
DESCRIPTION
This film presents many of Audu-
bon's paintings and portrays him as a
man who changed from a French
dandy to an American woodsman;
from a business failure to a world re-
nowned painter of American birds.
Live actors dramatize parts of the
story told by the narrator.
Pioneer activities and scenes of
Audubon in a wilderness are shown
as the narrator explains that in the
early 1800's the frontier was being
pushed toward the Mississippi River
and beyond. In building America the
pioneers drove away the wild life by
destroying much of the natural wilder-
ness. One of the men who loved and
enjoyed the wilderness, particularly
its birds, was John James Audubon.
A flashback sequence shows Audu-
bon in Pennsylvania where at the age
of eighteen he came from France to
manage Mill Grove Farm for his
father. The film shows some of the
small animals and the birds of the
countryside which delighted him with
their appearance and action. His room
contained many specimens arranged in
lifelike positions. He spent much of
his time at an old hollow tree, sketch-
ing and painting, trying to copy what
he saw. Some knew Audubon as a
skilled marksman, swimmer, and rider
possessed of great activity and strength.
To others he was a vain, elegant, vio-
lently emotional man who gave too
little attention to business. After mar-
rying Lucy Bakewell he moved West
expecting to make a fortune as a
merchant.
Several scenes show Audubon in the
wilderness where he became a great
woodsman able to find wonders other
men missed. While Lucy managed the
store he often spent days or even weeks
sketching and hunting for other speci-
mens to paint. Debts mounted. Audu-
bon was jailed for a short time when
he returned from one of his trips. In
despair over the disgrace, Audubon
left his wife to manage for the family
and went into the wilderness with an
ambition to paint birds so well every-
542
EdScreen & AV Guide — November, 1957
one would recognize his genius.
Audubon is shown sketching a speci-
men arranged behind a wire grid. The
squares of the grid matched the squares
on his paper. Using the grid he was
able to draw size and position accu-
rately. His wanderings took him to
Louisiana, a bird paradise. Many birds
were residents and others came to
spend the winter. Audubon painted
specimens he had killed himself or
that hunters had brought to him. He
planned a book of paintings but could
not find an American publisher to
print it.
The narrator explains that Lucy and
his family joined him in Louisiana.
While Lucy saved money from her
teaching, Audubon continued to paint.
In London he found a skilled en-
graver to help him. The film shows a
copper plate engraved in reverse, a
black and white print from it, and
then the colored print. While the four
hundred thirty-five paintings were be-
ing engraved, printed, and colored by
hand, Audubon sold subscriptions to
the book. With the help of another
man Audubon published Ornithologi-
cal Biography, a separate text for his
paintings.
The National Audubon Society, rep-
resented in the film by a plaque, is
only one of the many monuments to
Audubon's efforts. His greatest monu-
ment is his own book. The Birds of
North America. With this book Audu-
bon achieved his goal of recording
and thereby preserving nature.
STATEMENT REQLHRED BY THE ACT OF
AUGUST 24, 1912, AS AMENDED BY THE
ACTS OF MARCH 3, 1933, AND JULY 2,
1946 (Title 39, United Stales Code, Section 233)
SHOWING THE OWNERSHIP, MANAGE-
MENT, AND CIRCULATION OF Educational
Screen (f Audio-Visual Guide, published monthly
except July and August at Harrington, Illinois,
(or October 1, 1957.
1. The names and addresses of the publisher,
editor, managing editor, and business managers
are: Publisher, H. S. Gillette, 255 Foster PI.. Lake
Forest. 111.; Associate Publisher, Marie C. Greene,
5836 Stony Island Ave., Chicago, 111.; Editor,
Paul C. Reed, 11& Crosman Terrace, Rochester,
N. Y.; Managing Editor, Gail Martin. 5320 Wash-
ington, Chicago. 111.; Business Manager, Jose-
phine Hoffman Knight, Oak Park, 111.
2. The owner is: The Educational Screen, Inc..
2000 Lincoln Park West Bldg., Chicago 14, III.
H. S. Gillette. 255 Foster PI., Lake Forest, 111.;
Marie C. Greene. 5836 Stony Island Ave., Chi-
cago, 111.; Paul C. Reed. 116 Crosman Terrace.
Rochester, N. Y.; Josephine H. Knight, 162
Forest, Oak Park, 111.; M. F. Sturdy, Swift W
Co., Chicago. 111.
3. The known bondholders, mortgagees, and
other security holders owning or holding 1 percent
or more of total amount of bonds, mortgages, or
other securities are: None.
4. Paragraphs 2 and 3 include, in cases where
the stockholder or security holder appears upon
the books of the company as trustee or in any
other fiduciary relation, the name of the person or
corporation for whom such trustee is acting; also the
statements in the two paragraphs show the affiant's
full knowledge and belief as to the circumstances
and conditions under which stockholders and se-
curity holders who do not appear upon the books
of the company as trustees, hold stock and securities
in a capacity othet than that of a bona fide owner.
JOSEPHINE H. KNIGHT
Business Manager
Sworn to and subscribed before me this 17th
day of October, 1957.
J. A. Martin
Cook County, Illinois
Notary Public
My commission expires April 9, 1958
APPRAISAL
This thoroughly enjoyable film for
upper-elementary to adult audiences
can be used to present the biography
of Audubon and to develop an appre-
ciation of his work. As a secondary
and more limited use it can supple-
ment the study of birds and serve as
an example of naturalistic painting
for art classes. Its main use, however,
will be with groups actively interested
in birds, especially the adult Audubon
Clubs and the Junior Audubon Clubs.
The intermittent ballad music and
song form an integral part of the film
without detracting attention from the
smooth flow of visuals. At times the
song about Audubon summarizes ideas
the narrator has presented, offers ex-
planations for the scene or painting
shown, or provides a transition to the
next narrated sequence. Often the
music alone underlying the narrator's
voice gives a rhythmic pace of freedom
or flight to the visuals.
The cooperation of National Audu-
bon Society, John James Audubon
Shrine, Audubon Memorial State Park,
Harvard University, New York His-
torical Society, and the American Mu-
seum of Natural History in the pro-
duction of the film serves to indicate
the documentary and authentic treat-
ment given the story.
— Margie Gonce
The 49 to 1 Choice
—of California Audio-Visual Coordinators
WHEELIT
The new combination
transportation and
projection table
In a recent demonstration of Wheelits
against competitive makes, audio-visual
coordinators from 50 California schools
filled out evaluation sheets, making
their choice and stating their reasons.
Their decision was overwhelmingly
in favor of Wheelit . . . the score, 49
to 1.
Advantages which most impressi
these educators were its two large Foi
mica-top platforms of thick, sound-
absorbing wood which eliminates un-
welcome vibratory noises; the large
pneumatic-tired rear wheels and rub-
ber-tired swivel casters in front for
easy steering; its sturdy, precision
workmanship and practical design.
Folding Wheelit
# C-402
Folds compactly for
storage In limited
space, or ats easily
into aulo trunk com-
partment.
Non-Folding Wheelit
#4102
Useful for projection equipment,
books, typewriters and all kinds
of school suppllea.
Vihy we say — i
WHEELIT . . . don't carry it!
• All-steel construction (except platform)
• Two thick, sound-absorbing platforms with For-
mica tops, 14 and 41 in. above floor.
• Load capacity up to 300 pounds
e Heavy web straps to secure loads
• Foot brake to control Wheelit and make it ready
instantly for projecting films
• Ease with which it travels in straight line,
around sharp corners, and up and down stairs or
curbs.
See your .\udio-Visual or School Supply Dealer
for descriptive folder, or write Dept. ES
GRUBER PRODUCTS CO., Toledo 6, Ohio
EdScreen & AV Guide — November, 1957
543
bepartment g^j^
I by WILLIAM S. HOCKMAN
Editorial Notes
• In the two decades from l!)2r) to
1945 something hke 100 religious films
were prodiiied. and in the next ten
years — the First Decade of the modern
\-V Era — a little over 1200 were
made. By this we can take om- bear-
ings. By tliis we know that we arc
two years into the Third Decade of
the A-V movement so far as the tlunch
is concerned. This production was
split almost evenly between the de-
nominations (and their agencies), and
the independent concerns, with a re-
tent u|)-swing in the independent
prodiution graph.
• What makes a trend? One datmn
plus an opitiionr Could be! If so we
would like to report a trend — since
I!):").") films are getting shorter. The
median length in minutes along in
the early Fifties was close to 26 min-
utes, but in 19.55 it dropped to 14
minutes. This is quite a drop. It may
not be maintained. Certainly we need
many short films which get a neat job
done. Thcv fit the (hurcli school as the
h^lf-hour jobs do not. Until we can
get our (hmdi s<hools up to 2l/, lioins
— as we (ertainlv shall some dav — the
long ones are hard to sdicdule in the
(on text of teadiing.
• We thought it hati eiulcd. but here
ii is again — the second church using
a film under the lental of a first. We
used to call it 'bicycling.' A dealer
(omplains. AVe don't blame him. What
riglil has a dunih to lend to a neigh-
bor (huiili the projjcrtvof another per-
son? In reality a booking is an agree-
ment to use a film at a given time and
place. While no papers are signed, it
is a valid contrast morally and no
doubt legally, too. Pretty thoughtless,
at best: rather shabby practice at
worst. Let ea<h of us examine his own
house, and sweep a little if need be!
• Few young men have served the
.\-V movemenl any more faithfullv
and intelligently than Paul R. Kidd.
First as a DCF: then with his publish-
ing house: then as an independent
filmstri]) |)roducer; then as director of
religious filmstrip production for SVE:
and now going as of Sc])tember 1st to
head up filmstrip production lor Fam-
ily Films, Inc. He has earne<l our
respect, and now we can all join in
wishing him joy and success in his new
work and relationships.
• The Lutheran Church, .Missouri
.Synod, held a five-day \-\' workshop
on the campus of Concordia Seminary.
•St. Louis, this past July, bringing to-
gether representatives of 23 districts
of that connnunion. Their sessions
were concerned with a thorough study
of K-\ methods as they relate to church
school methods and curricula. We note
also that they projected area work-
sho|js for pastors, teachers, and church
school workers. This, we believe, is a
significant new trend, and we com-
mend this denomination for another
forward step — the apjiointment of a
Director of IJtili/alion.
FILMSTRIP ART
Out of a lot of previewing 1 am
coining to have a few questions about
the art we are now getting in church-
field filmstrips. I wonder if the artists
who are turning out the.se pictures
know what thev are doing? More |)re-
( isely. do they know what thev ought
lo be doing?
Why do I ask?
I find good frames and poor frames
within the same filmstrip. I find in
manv of them no inner consistency or
integrity when given a 'de]>th' study.
Aiiab/ed from the standpoint of the
(lynamiis of motion, psychological
\alues, anil optical dynamics and color
values, what do I find? I find every-
thing. .\bout the time I think some
artist is on the track, that he knows
how to compose a filmstrip ])icture, he
iixUides a series that totally invali-
dates this assimiption.
Take psychological dynamics: The
script may say that the man is talking
to the woman, but the artist pictures
the woman as psychological I v in charge
of the situation — she is standing, he
is sitting: she is gesturing, and he is
(omposed and outwardly pa.ssive. What
does such a frame convey in relation
to that narration? By any reasonable
(riteria, this is poor filmstrip art be-
cause of its contradictions and general
ambiguity.
Ihe filmstrip artist nnisl know some-
thing, too, about color dominance and
optical dynamics. If you must have
a dog in a picture, and you don't
want him to get attention, picture
him as standing still and don't put red
l)ants on him. or give him a fancy
hair-cut. In a certain filmstrip frame
the field of attention was written ma-
terial on a blackboard. But a teacher
was al.M) there. How was she pictured?
Red hair and green blouse — unequal
competition, indeed, for that prosaic
stufl on the chalkboard. Could it
teach; engage the mind, hold the at-
tention; get its job done as a picture?
Xo, that teacher dominated optically.
In less obtruding colors she would
ha\e gotten no more than her right-
ful share of the mind's attention.
Why are we getting so much of this
type of art? 1 would like to suggest
that it is because much of it is created
by 'artists' who are in skill and heart
illustrators, and often exceedingly good
ones in this lovely craft. However,
the art of the filmstrip must go be-
vond good and superior illustrations.
The role of illustrative art is to please,
to divert, to supplement, to support
the main stream of ideas in the text.
It adds to the text, diversifies the for-
mat, energizes the imagination — in
short, it enriches content pictorially.
Not so with filmstrip art. Here the
pictures must carry their rightful part
of the message; they must be content
and text. In good filmstrips the pic-
ture is not secondary. It is primary —
despite the fact that many filmstrips
are made wrong end to. This is done
bv thinking the message out in words
and then sketching in a few pictures
to run along to hel]) if thcv can.
If the role of illustrative art is to
enrich ])ictorially, it is the role of
filmstrip art to connnunicate. While
related as art forms, these two "arts"
have very diverse functions. This
diversity, and its essential integrity, is
not widely appreciated bv many film-
strip producers and liwer filmstri|i
"artists."
This is the tragic weakness of film-
strip art in the church field, taken by
and large — it simply does not com-
544
EdScreen & AV Guide — November, 1957
iminicatc, and if it does, it is but a
trickle of meaning. This is true lie-
tause in the first place these pictures
were created by illustrators, who have
one job for pictures to do, and not
by communicators who would have
quite another role for them to per-
form. They are not educational be-
cause they do not have that structure
and essential character. They convey
little meaning because they were not
loaded with meaning by artists who
understood how to put more than in-
cidental meaning into them.
In the church field (and if my bi-
focals do not deceive me as I look
over the fence, also in the school field),
we have been content with this low-
grade type of AUDIO-visual aid simply
because it talked a good message. Our
criteria for the visual column was
not very rigorous, and leaning on a
good script or narration, pictorial
mediocrity got by.
Where are these new and needed
filmstrip artists to come from? Many
will have to be grown. The great art
schools will need to recognize the film-
strip as a iniique medium and train
artists who can exploit pictures in
terms of the especial powers of this
medium. A second source of good
filmstrip artists will be from the ranks
of the present illustrators. From this
group will come those who are willing
to learn how to create pictures that
communicate.
It is altogether possible that this
piece will not be too popular with
some of the producers of filmstrips,
and with the artists who work for
them. They will resist this type of
thinking. That they do, will in the
long run make little difference. Not
overlooking the divertive and enter-
tainment possibilities of this visual
medium, the valid future of the film-
strip is as a medium of communication
and the filmstrips of the future will
more and more be made by those
who know how to exploit its full
possibilities as a medium of communi-
cation.
In fact, every now and then I see
a bit of the future even now in some
good filmstrip. But, to return to the
beginning of this little essay, it seems
to be there more by accident than
design. — WSH.
UTILIZATION NOTES AND IDEAS
.After listening to the recording.
Going Steady, Girls' Viewpoint, at one
of the evening previews at Green Lake,
a number of us decided that it packed
more wallop than many of the films
on the subject. After all, what was
there to picture? These girls discussed
the pros and cons of the subject with
iluency. insight, honesty, good humor,
and a degree of maturity which amazed
all but experienced youth leaders. That
record comminiicated; got over a se-
quence of ideas forcefully. There was
nothing to show; everything to hear.
A companion record gives the boys'
viewpoint. These are just the thing
for young people — to launch our
groups into a discussion; and what
could be better for the parents of
teenagers — to precipitate them into
talk-session on this crucial question?
Highly recommended. (Frank Alpark
Educational Records, 40 East 88th
Street, New York 28)
— o—
We find the table-type of filmstrip
previewer just about indispensable in
our local church A-V program. Right
now some 30 filmstrips, useful in rela-
tion to the current curriculum units
in the several departments of the
church, are available for leaders and
teachers to preview at their con-
venience. And we mean just that —
Convenience. No need to set up a
projector; just turn on the little viewer
and settle down to a study of the
scripts (or put the recording on the
player close by). Preview and study
prior to use is one sure way of upping
the quality of A-V use, and our viewer
makes this preparation more likely be-
cause our teachers find it easier and
much more convenient.
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CAPACITY 90 RECORDS are also available.
Call your Audio-Visual Dealer or write for Brochure and prices.
WALLACH AND ASSOCIATES INC.
DEPT. ES
1 589 ADDISON ROAD
Copyrighted
and Patented
CLEVELAND 3, OHIO
EdScreen & AV Guide — November, 1957
545
SEND YOUR SCRATCHED
FILM TO
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SPECIALISTS
in the Science of
FILM
REJUVENATION.
For All 16 And
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The RAPIDWELD PROCESS REMOVci:
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FILM TECHNIQUE
37-02C27tti St., Long Island City1,N.Y.
Founded 1940
IT'S FREE
Send Tor your free copy of
descriptive literature on
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bination projector cart and
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The Bob Durr Co.
Box 3065
South Bend 19, Ind.
r— FOSTER REWIND—
The fastest, most effective IGinm rewind on
the market. A power rewind that is quiet,
safe, and easy to operate in either direction.
On a Foster Rewind a film inspector can
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For full particulars write
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57 E. Jackson Blvd.
Chicago 4, 111.
IN CANADA:
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For The Most Complete Selection Of
Write lor your free copy of owr
film catalog, THE PROJECTOR.
THE METHODIST PUBLISHING HOUSE
Atlanfo 3 Baltimore 3 Chicago 1 1
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Free loon films in color:
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Write for free cototog
Our children, along about Christmas,
often refer to the "Christmas" which
their Jewish neighbors are celebrating.
How pleased we are to have a new
filmstrip which we can use to tell
Kindergarten and Primary children
about Chanukah: Festival of Lights,
celebrated in December by our friends
and neighbors of the Jewish faith.
Produced by the A-V Department of
the Union of American Hebrew Con-
gregations (8.*i8 Fifth Ave., N. Y. 21;
$7.50 complete with teaclier's guide),
this 41 -frame color filmstrip shows
what small children do in home and
school in preparation for the lovely
Chanukah holiday. We owe it to our
children to help them understand with
warm appreciation the religious ways
and customs of their neighbors. That
is one of their .American heritages, and
a very precious one. Recommended
for purchase. An audio version of
Chanukah is The Chantuko Story, uti-
lizing the 4 sides of two 78 rpm
records, and giving a lively and dra-
matic statement of the historical situa-
tion out of which this celebration
arose. This is suitable for youth and
adults. Recommended, and from the
above source.
GOOD AND USEFUL FILMS
Taken across the whole list. I doubt
if we have any better and more useful
films than the "Our Children" series
by Family Films, Inc., and within this
series the last two titles released —
You Can't Buy Friendship, and Shar-
ing Is Fun — are outstanding in gen-
eral qualities and usefulness.
First, the "stories" make a lot of
sense — to children and to adults. The
films are well cast, and the acting,
never easy in such films, is excellent.
They hew to the line of the story.
They tell it and quit. For compact-
ness, they will be hard to match —
these last two. The photography is
good all the way with variety and
angles but with clarity and sharpness.
Here and there we wish the camera
had pushed in for a closer look, but by
and large there is enough detail to
keep the mind satisfied.
Secondly, they accent — as the whole
series has — the positive. Ten years
ago, yes even five, we were squawking
for "positive" films, whatever they were
supposed to be. Now we have inter-
esting film representations of children
and adults living the right way, doing
the right things for the right motives.
If that's what we wanted then, we have
it. If we have it, let's use it. Use it,
I mean in church school, in parents'
meetings, in teachers' meetings. Ac-
tually, these films are rare in that they
are tri-focal as to audiences: for chil-
dren alone, for parents alone, for botli
together.
Thirdly, the producer has gone to
the bother to tell us how to wring the
educational juice out of them, provid-
ing user's guides on each which have
been written by a person with local-
church know-how and know-what. I
think you can get these from your A-V
library. Get a set, even if you have to
pay for them, and they will not only
guide your use of these fine films but
motivate you to programme them into
church and church school year. You'll
have a rich and rewarding experience
with them if you hitch them to your
educational job with children and
their parents. (Color, $8.00; B&W,
$5.00; 15 minutes.)
ANY ONE FOR SLIDES?
One more inquiry on slides and I'll
be ready to report a "trend"! Useful
from the beginning, 2" x 2" slides are
more useful now that their quality is
greatly improved. Yet, the church is
making very small use of this excellent
visual aid to teaching and worship.
But, to get to sources, the point of
several inquiries: Write to SVE, 1345
Diversey Pkwy., Chicago 14, Illinois,
for its catalogue of religious slides.
Also, ask the Ryerson Film Service, 299
Queen Street, W., Toronto, Canada,
for their folder on hymn slides and
their catalogue of Ansco Color slides
of many of the great religious master-
pieces. It was good, indeed, to note a
trickle of interest in slides for teaching
and worship at the 14th International
A-V Conference this fall at Green
Lake. Next year let's get this medium's
use officially on the agenda of the 15th
to be held at Penn State University,
August 17 to 23. Incidentally, Chapter
Five of my book, PROJECTED VIS-
UAL AIDS IN THE CHURCH
(Pilgrim Press, Boston 8, Mass., 216 pp,
$2.00) explains in detail the use of
slides in teaching and picture-focused
worship. Any one for slides? Yes, I ami
NEW CHRISTMAS FILM
If you are looking for a new Christ-
mas film, with beauty in its form and
emotional power in its substance, and
for one that does not go sticky with
sentiment at the end, then Con-
cordia's To Each a Gift will fill your
bill. It's for the whole family, or for
children, or for young people and
adults. Its message is clear, its "plot"
interesting, its beauty engaging, and
its touches are deft. The casting and
acting are first-rate. The setting is
modern, not Palestinian, showing the
spirit of Christmas at work in a family.
Highly recommended for general use
by church and community groups.
(Try your local library.)
546
EdScreen & AV Guide — November, 1 957
Church Extension
Three hundred prints of the United
Lutheran film, A Living Church, will
be in circulation this fall so that every
one of the denomination's 4,400 con-
gregations will have one showing in the
September-November period. De-
signed to show how the "church
united" can help a congregation carry
out its local-parish and world-parish
responsibilities, this film can also
show other denominations how such
films should be made. Designed
by the Stewardship Department of
the Laymen's Movement and pro-
duced by Louis DeRochemont .Asso-
ciates, this 33-minute BScW film does
a nice job all the way. It shows an
actual church in the making, and the
documentary flavor comes through.
Recommended to show church boards
and congregations how a viable con-
gregation can be brought into being
in these complicated times.
Preparing Siblings For Sister!
If you want to show parents one
way to qualify the attitudes of older
children on the coming of a baby, you
would do well to use the 44-frame,
live photography, LP-recorded color
filmstrip. How Big Is Love?, soon to
be released by Eye Gate House Inc.
(Long Island City 1, N.Y.) In it we
see two parents doing, with the help
of their minister, a pretty sensible
job of switching from negative to posi-
tive the attitudes of a pair of 7-11
year old brothers. Minus silly psy-
chiatric nonsense, this filmstrip hews
to a garden variety of tested common
sense that serves all parents well when
they have the wit to use it. The com-
mentary contains several sentiments
just a bit too adult for boys as this
reviewer knows them. It is nicely nar-
rated by a male voice, and the uti-
lization time is close to 10 minutes.
Noah, A Priestly View
Deriving its story-line from the
priestly stratum of the biblical narra-
tives on Noah, the 32-frame, full color
art filmstrip, Noah, has good general
qualities and considerable utility. The
pictures are pleasingly composed but
a bit too literal and realistic. The job
here is to get the story told; not to
show the details of the Ark or close-ups
of its inhabitants. Already committed
to literalism, the commentary sticks to
the biblical text where possible. It is
nicely narrated by a male voice and
LP-recorded. The utilization time is
about six minutes. It is No. 1 in a
I6-unit series entitled "Heroes of the
Old Testament," currently released by
Eye Gate House, Inc.
Request this film now, through your local film rental source
ADVICE FOR THE CHURCHES
We like to get letters from our
readers. We especially respect those
that are critical. We even appreciate
them, and this time we want to share
one with you. It says some things
which help to balance up that July
(1957) piece on how the dealers can
do more business with the churches.
"I readily agree that the dealer
could do a lot jnore toward helping
the churches get what they want, but
at the same time it is true that the
churches can help the dealer give bet-
ter service. While excellent from the
church's point of view, Mr. Hock-
man's article presents a rather one-
sided picture of church-dealer situa-
tion," so observes Mr. C. W. Krause,
of the Religious Film Libraries, Box
1176, Richmond 9, Virginia.
Here is his advice to the churches,
and it is good advice, based as it is on
extensive experience in serving all
kinds of churches over a number of
years.
1. Write your orders, giving exact
titles, showing dates, name of person
ordering, correct address, and charge
information.
2. Plan ahead and book early, and
don't expect to get all your Wednesday
orders filled by Sunday, especially if it
is some item mentioned in the church
school lessons. And this early business
goes for filmstrips, too. We can't carry
a big stock, and must order from the
producer and that takes a little time.
3. Return material promptly, espe-
cially you big churches — our worst of-
fenders in this. In them it seems that
no one wants to post a film early
Monday morning. But, how can we
get to you the film you want on Friday
EdScreen & AV Guide — November, 1957
if it does not get back from Big Church
until Thursday? Be ye helpful, one to
the other, and thus fulfill an important
rule of A-V neighborliness.
4. Keep your projection equipment
in first class shape. A film must go out
20 times for us to get our money back,
on an average, and if some one tears
it up, or scratches it badly, we get
caught in an awful squeeze. Look at
your projector, and check into the
competency of your projectionist, and
don't always insist, when damage oc-
curs, that you got a poor print from
us. (Could I put in a word here? Too
many churches assume that teenage
boys, with a little training and prac-
tice over at high school, are competent
operators. Some are; many are not.
Better give them special coaching.
Most will need it. WSH)
5. Set up and keep going an in-
service training program that includes
all the necessary know-what and know-
how items. We dealers will help all
we can, but there is a limit to what
we can do. You can do much.
6. Expect to pay a reasonable price
for the services that you get. What a
sad commentary on some churches and
their leaders that they are always look-
ing for "free" service and "free" films,
and "discounts" on this and thatl If
we are operating a film library for our
denomination, we have no right to
give away a little slice of our earnings
to any church. The independent li-
brary operator can't afford to give
much away if he is to stay in business.
He makes a living by the sweat of his
brow.
Lastly, this AV business is a two-way
street, and it will take some effort by
the churches as well as the dealers to
make it a better one. — CWK
547
Green Lake — 14th Edition
The fourteenth annual International
Conference on Audio-visual Christian
Education was held Sept. 4-10 in the
familiar, beautiful surroundings of the
American Baptist Assembly grounds
at Green Lake. Wisconsin. Attendance
was well up to par — something over
300 active audio-visualists, including
paid staff and faculty, put in a solid
week of "re-thinking basic issues." The
faculty was headed by Wm. S. Hock-
man, Church Department Editor of
Educational Screen b Audio-Visual
Guide; Dr. John VV. Bachman, Union
Theological Seminary; and Dr. Leslie
C;reenhill, Penn State University. Ap-
proximately half those attending were
first timers, the others had come any-
where from twice to .Alex Ferguson's
all fourteen.
The planning committee this year
hit upon the idea of devoting a day
apiece to selected "issues" (Biblical
visualization; curriculum integration;
mass communication and distribution
problems). These were discussed in
general sessions first thing in the
morning, and illustrated by committee-
selected examples shown at the final
session the same night. The morning
presentations by the three faculty
Advertisement
HELPFUL BOOKS
AUDIO-VISUAL METHODS IN
TEACHING: REVISED AND EN.
LAR6ED. By Edgar Dale. 544 pp.
Illustrated; and with 49 full-color
plates. The Dryden Press, 1 1 0 West
57th St., New York 19, N. Y. 1954.
$6.25.
THE AUDIO-VISUAL EQUIPMENT
MANUAL. By Jomes D. Finn. Pub-
lished under the general editorship of
Edgar Dale. 384 pp. 1500 illustra-
tions. The Dryden Press, 1 1 0 West
57th St., New York 19, N. Y. 1957.
$9.50.
AUDIO-VISUAL MATERIALS: THEIR
NATURE AND USE. Revised Edition.
By Walter Arno Wittich and Charles
F. Schuller. 570 pp. 249 Illustrations,
14 Color Plates. Harper & Brothers,
49 E. 33rd St., New York 16, N.Y.
1957. $6.50.
MITCHELL'S MANUAL OF PRACTI-
CAL PROJECTION. 450 pp. Illus-
trated and cross-indexed. Covers
every aspect of motion picture pro-
jection. Material presented in easily
understood language — not too tech-
nical, yet technically accurate. Most
complete and practical handbook for
projectionists ever published. Inter-
national Projectionist Pub. Co., 19
West 44 Street, New York 36, N. Y.
$6.00.
EDUCATORS GUIDE TO FREE SLIDE-
FILMS. Compiled and Edited by Mary
Foley Horkheimer and John W. Differ.
Ninth Annual Edition, 1957. Educa-
tors Progress Service, Dept. AVG,
Randolph, Wis. $5.00.
STANDARDS OF PHOTOPLAY AP-
PRECIATION. A Course of Study in
Photoplay Appreciation, Including a
Photoplay Approach to Shakespeare.
By William Lewin and Alexander
Frazier. Illustrated. Educational &
Recreotionol Guides, Inc., 10 Broinerd
Rood, Summit, New Jersey. $4.75.
TAPE RECORDERS AND TAPE RE-
CORDING. By Harold D. Weiler. 192
pp. Radio Magazines, Inc., P. O. Box
629, Key ES, Mineola, N. Y. 1956.
$2.95 or $3.95 (hard cover). Writ-
ten for the omoteur ond semi-profes-
sional tope recordist, the book gives
special emphasis to the use of tope
recording in educotion.
AUDIO-VISUAL AIDS TO INSTRUC-
TION. By Horry C. McKown and Al-
vin B. Roberts. 608 pp. McGraw-Hill
Book Company, 330 West 42nd St.,
New York 36. Second Edition. $5.50.
EDUCATIONAL FILM GUIDE: A list-
ing of 18,000 16mm films (many
hundreds on Free Loan) in one bound
volume (over 1,000 pages) and 4
annual supplements thru Spring 1957.
A 1954-58 bound cumulation revised,
ready in Fall 1958. Subscribers to
this most complete 16mm film service
available will be billed only $15 ($1
more for foreign ) . Order today from
Dept. LP-AVG, The H. W. Wilson
Company, 960 University Ave., NYC
52. Write for free Folder . . .
FILMSTRIP GUIDE: A listing of well
over 9,000 35mm Filmstrips (many
on Free Loan) in one bound volume
and 3 annual supplements through
1957. Only $8.50 for all 4 books
($1 more for foreign). Order today
from Dept LP-AVG, The H. W. Wil-
son Co., 960 University Ave., NYC
52.
Write for free Folder . . .
EDUCATORS GUIDE TO FREE FILMS.
Compiled and Edited by Mary Foley
Horkheimer and John W. Differ. Edu-
cational Consultant, John Guy Fowlkes.
17th Annual Edition, 1957. Educa-
tors Progress Service, Dept. AVG,
Rondolph, Wis. $7.00.
EDUCATORS GUIDE TO FREE TAPES,
SCRIPTS, AND TRANSCRIPTIONS.
Compiled ond Edited by Walter A.
Wittich, Ph.D., and Gertie Honson
Hoisted, M.A. Third Annual Edition,
1957. Educotors Progress Service,
Dept. AVG, Rondolph, Wis. $5.75.
MANUAL OF AUDIO-VISUAL TECH-
NIQUES. By Robert de Kieffer and
Lee Cochran. 220 pages. 1955. Pren-
tice-Holl, Inc., Englewood Cliffs, New
Jersey, $3.75.
A WINDOW TO THE CHILD'S MIND
— Alpark's New Educational Hand-
book by Dorothy R. Luke, 268 pp.
The first authentic onalysis of Helen
Porkhurst's recorded interviews with
children. An indispensable guide for
teachers. 1955 Storbridge Publica-
tions, P.O. Box 574 Grand Central
Stotion, New York 17, N.Y. $3.50.
heads and their supporting panel
members were data-laden and thought-
provoking, and not in the least in-
hibited by too immediate relationship
to the visuals shown later that eve-
ning. Because of the size of the audi-
ence, and its imbalance of professional
status and diversity of theological
viewpoint, there was no chance of con-
sensus of evaluation, nor was this
essential or even desirable.
But in the smaller seminars and
work groups into which the group
divided for the rest of the day active
participation was the rule. Everyone
had his chance to have his say and
generally made good use of it. A good
example was the "Production work
group, in which producers (and later
also distributors) on every level took
active part. Large or small, denomina-
tional or "independent," modernist or
fundamentalist, all contributed as they
willed and partook as they wished.
The equipment exhibits followed
traditional lines, with somewhat less
organized incentive to learn the actual
operation of equipment than in some
previous workshops. The manufac-
turers' exhibits culminated on Sunday
night in an "Equipment Fair" in
which, operating in three sectors or
waves, everyone on the grounds had
a good chance to view all the exhibits.
There followed a whole general ses-
sion devoted to the A-V Industry's
presentation of new developments,
verv much as had been the program
in the very first Workshop. Three in-
dustry representatives did good indi-
\ idual platform jobs; but a coordinated,
documented presentation of what the
.\V Industry, as a whole, has to offer
the church field, as a whole, is an
aim still to be realized.
Technological progress was well
demonstrated, beginning with a 35mm
(i)lor wide-screen feature film "Mark
of the Hawk" (shown in the Campus
Theatre, at Ripon, nine miles from
the Assembly) and ending with a
16mm cinemascope presentation of
"God Is My Partner," a 20th-Century-
Fox release just starting its theatrical
run. At the smaller, more intimate
end of the scale were 16mm color-
frames mounted in Viewmaster wheels
and shown on a little plastic projector
celling for less than $10.
Next year's conference will be held
at Pennsylvania State University, Au-
gust 17th to 24th. There will be an
opportunity to take college credit
courses before or after these dates, as
was the case last year at the University
of Southern California. .According to
present plans in 1959 the conference
will again be held at Green Lake,
right after Labor Dav.
WFK.
548
EdScreen & AV Guide — November, 1957
Colorful Photoplay Filmstrips
$7.50 EACH
Honsel and Gretel — In full color, 42
frames, the highlights of the beloved
fairy tale os performed by the charm-
ing Kinemins of Michael Myerberg's
screen version, released by RKO Radio
Pictures. $7.50.
Columbus — Black-and-white, based on
the J. Arthur Ronl< production starring
Fredric March, 55 Frames. $3.50.
Graatest Show on Earth — In full color,
a lively pictorial guide to the circus,
based on Cecil B. DeMille's Technicolor
photoplay, which won the Academy
Award in 1953 as the best picture of
the year. 40 frames. $7.50
Ulysses — In full color, 64 frames, a
pictorial guide to the new Paramount
screen version of Homer's Odyssey, pro-
duced in Italy. An invaluable aid to the
study of the classic. $7.50.
Knights of the Round Toble — A set of
two filmstrips. Part One, 25 frames,
explains the background of the story,
its theme, its significance as an early
attempt to organize a league of nations
and how the United Nations Security
Council is the Round Table of today.
Port Two, 28 frames, tells the colorful
story of the great legend, based on the
M-G-M photoplay. $7.50.
A Lesson in Mythology — Explains
Andromeda, the Minotaur, Iphigenia,
etc., based on M-G-M's The Living Idol.
25 frames, color. $7.50.
The Glass Slipper — The charming fairy
tale of Cinderella, told in a new way,
based on the M-G-M photoplay. 36
frames in full color. $7.50
Alexander the Great — Biogrophy of
the first man to conquer the civilized
world, based on the photoplay. Shows
Alexander's effort to unite Europe ond
Asia, a task with which the U.N. is still
faced. 55 frames. $7.50.
Adventures of Robinson Crusoe — In
full color, 50 frames, o clear pictorial
guide to the Defoe classic, based on
the United Artists screen version. $7.50
Richard III — Based on Laurence Oliv-
ier's colorful screen version of Shake-
speare's famous ploy. 48 frames. $7.50
Romeo and Juliet — Shakespeare's great
love story illustroted in color from the
J. Arthur Rank production filmed on
locotion in Verona and other Italian
cities. 44 frames. $7.50
EDUCATIONAL & RECREATIONAL GUIDES, Inc.
10 Brainerd Rood, Summit, New Jersey
EdScreen & AV Guide — November, 1957
549
Color Filmstrip Service
for Educational Producers
A scene in the Manhattan Color Lob
filmstrip on "Robinson Crusoe," proc-
essed for Dr. Williom Lewin's series of
Photoplay Filmstrips.
Let- us do all or part of the work
you require in color processing.
No order too small or too large
for our special educational de-
partment.
Manhattan Color Laboratory
254 W. 54th St., New York 36
EDUCATORS
and
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ACCLAIM
2 NEW FILMSTRIPS
for
SAFETY EDUCATION
Tommy Tokes to Traffic.
33 frames. Color filmstrip on pedestrian
safety. Grades 2-4. $3.50
The Belt ond the Bodge.
55 frames. Color filmstrip for troining of
school safety patrols. Grades 6-9$7.50
Money-back guarantee.
EDUCATIONAL PRODUCTIONS, Inc.
Box 625, Hillside, New Jersey
for oids to
i/eu/ ^llmdt
np6
BETTER, FASTER
READING
AUDIO VISUAL RESEARCH
Dept. U711 531 S. Plymouth Ct. Chicago 5
ipi
Described and evalnated by ROBERT
CHURCH, WALTER PILDITCH, and
HAROLO WARP. Prodncers should
send review copies of filmstrips to
Robert Clinrch, Andio-Tisnal Coordi-
nator, Herman Felsenthal School. 4101
S. Calnmet Are., Chica^ 15, Illinois.
HANDWRITING
visual Education Consultants, Inc.,
2066 Helena Street, Madison 4, Wis-
consin. Subject area is language arts.
Filmstrip in black and white. Grade
level from fourth grade to eighth
grade. Total of 41 frames. Deals with
cursive writing.
Depicts and portrays developmental
stages of the alphabet, the Mnemonic-
memory aiders, Picion'aZ-pictures or
pictograms of objects. Ideographic-
symbols representing abstract things,
and the Phonetic-symhoh or phono-
grams representing sound.
Reasons why good handwriting is
important, rules that aid in making
one's handwriting clear and easy to
read, and "helps" in writing some of
the "tricky letters" are other assets of
this filmstrip. Pamphlet accompanying
filmstrip contains reprint of writing on
frames, explanatory notes with various
frames, and related activities for use
before or after the filmstrip showing.
SOCIAL SERVICE SERIES
Pocket Films, Inc., 505 Fifth Avenue,
New York 5, New York. Subject area
covers social service and general wel-
fare. Interest level includes high school
and general adult audiences.
CHILDREN NEED PARENTS (41
Frames -Black and White). The Chil-
dren's Association of Finland provides
an informative treatment of the prob-
lem of placement of children in situa-
tions where love, security, and feeling
of home membership are integral parts
of the placement program. Over one
thousand trained "homefinders" are at
work in Finland seeking placement on
a long or short time basis for children
who have no parents due to death or
abandonment, or whose parents are ill
and cannot care for them.
A basic part of the counselling plan
is to orient a child to a "family unit"
environment. This means in general
a foster home placement in which the
child becomes a part of the active life
of the new home. Such placement per-
mits contact with previous family
members, parents, etc. Medical and
dental care is performed by the agency
which receives half of its support funds
from the government and half from
private welfare groups and the pay-
ment of fees.
The study discussion guides provide
the person presenting the text with
background information on Finland
and the need for the work of the
placement agency.
ACCENT ON ABILITIES (73
Frames-Color). The theme of an "open
door" and an "open mind" in making
happy, self-sufficient, and contributing
citizens out of persons with physical
handicaps is developed through an ac-
tive program carried out by Dicta-
phone Corporation.
The basic premise for such a pro-
gram was a desire to want to work and
an interest in being useful and pro-
ductive. In 73 frames the story is told
of how from a group of four employees
in 1952 to 318 in 1956, an organization
was built up to create products for
sale on a competitive market. Experi-
ence in the program pointed out that
handicapped workers performed with a
lower accident rate and with a better
attendance record than nonhandi-
capped persons in industry. To make a
personnel program one of continuous
development, every opportunity was
given for open communications. Em-
ployees learned to do many jobs, were
provided with artificial devices and
aids to carry out their duties, and a
total program of physical rehabilita-
tion was tied in with a research pro-
gram in plant engineering. Human
experiences in making happy human
beings, guidance counsellors will find
the filmstrips helpful be it in second-
ary school or college, or in the armed
services.
ELF BOOK SERIES
Society for Visual Education, Inc.,
1345 Diversey Parkway, Chicago 14,
Illinois. Subject area includes reading
readiness experiences. Filmstrips are
in color. Grade level includes kinder-
garten and primary grades. Each of
eight filmstrips includes a record for
the narrative portion of the filmstrip.
Running time is ten minutes each.
FUN ON WHEELS GROUP -
1. JOHNNY, THE FIREMAN (57
Frames)
2. BUDDY, THE LITTLE TAXI
(48 Frames)
3. CHOO-CHOO, THE LITTLE
SWITCH ENGINE (43 Frames)
4. OUR AUTO TRIP (36 Frames)
The series is excellent for the kin-
dergarten and primary grades. The
550
EdScreen & AV Guide — November, 1957
illustrations are quite sharp and per-
fect for smaller children because of
the brightness in color. The vocabu-
lary is within their reach and realm
of experience. In addition to the very
good art work and suitable vocabulary
these filmstrips have a delightful musi-
cal background including sound effects.
The strips can be used for additional
work in science study and social
studies. The stories are based on the
Rand McNally Elf Books.
ANIMAL FRIENDS GROUP -
1. HIDE-AWAY PUPPY (44
Frames)
2. CHESTER, THE LITTLE
PONY (45 Frames)
3. THE LITTLE MAILMAN OF
BAYBERRY LANE (45 Frames)
4. MR. BEAR'S HOUSE (51
Frames)
The filmstrip series, Animal Friends,
contain adventures of animals dear to
the kindergarten and primary aged
children. The strips. The Little Mail-
man of Bayberry Lane and Mr. Bear's
House, deal with the fictitious adven-
tures of the animals in which they
speak and act as humans. The strips,
Hideaway Puppy and Chester, The
Little Pony, place the animals in their
natural environment, thus are more
realistic. The series will appeal to
imagination of the child as well as
provide factual information. The pic-
tures are clear and have good coloring
without too many distracting details.
The records (33-1/3 RPM) which ac-
company the strips are recorded in the
language of the child. They prove a
definite relief to the teacher's voice
and provide variety for the children's
listening. The musical background also
provides interest. The filmstrips are
quite instructional as well as enter-
taining. •
FRIENDSHIP FILMSTRIP SERIES
Friendship Press, New York, New
York. Subject area includes social
studies. Filmstrips are in color. Grade
level includes first through third.
Printed script needed.
OUR WORLD OF HAPPY DIF-
FERENCES (63 Frames). This film-
strip is suitable for use in a social
studies unit with children from six to
ten years of age. No captions are
printed on the frames thus making the
child look for the particular difference
being stressed in that particular frame.
A script is supplied for the instructor
and it makes the guidance easy and
interesting. The color is stimulating.
The strip could be well correlated with
art projects and music. It is well
edited to point out enjoyment through
differences in colors, sights, sounds,
taste, smells, and most of all, people.
"CHRISTMAS SERIES"
for Elementary Grades
6 Classroom-tested FILMSTRIPS
1. The Story of "Silent Night" (Music)
2. The Tree and Other Traditions (Social Studies)
3. Santa Ciaus and Other Traditions (Social Studies)
4. The Story of the Christmas Seal (Health)
5. The Christmas Tree Industry (Science)
6. A Safe Christmas with the Reeds (Safety)
188 Lighted Pictures
Complete Series $93.50
Individual Filmstrips $S.9S
Designed to help children channel their holiday enthusiasm into
a valuable, educational experience, these filmstrips correlate
school activities with the festivities of the Christmas season.
77^
7^ JAM HANDY (^^^a^^d^:^
2831 East Grond Boulevard
Datroit 1l, Michigan
Christmas Packages
(Coritinnrd jrnm page 536}
Catalog No.
Title
Grade Level
TAB 136
Christmas in Old Schenectady
Upper Elem.
DD 10
Holiday Story of Old Albany
Upper Elem.
KK 60
Small One
Upper Elem.
KK 169
Rudolph the Red-Nosed Reindeer
Primary
KK 314
Nutcracker and the King Mouse
Primary
K 71
Why the Chimes Rang
Upper Elem.
KK 388
Little Tug That Tried
Date
Primary
Kit No. 3 -
5 records
Catalog No.
Title
Grade Level
KK 251
Music at Christmas Time
All
KK 35
Night Before Christmas (Poem)
AU
KK 339
Pussycat's Christmas
Primary
KK 293
Frosty the Snowman
Primary
LP 28
Beloved Christmas Hymns and Carols
Christmas Carol (Dickens)
Upper Elem.
Date.
Kit No. 4-
5 records
Catalog No.
Title
Grade Level
LP 10
Christmas Party
Primary
KK 294
Grandfather Kringle
All
KK 300
Little Engine That Could
Primary
KK 263
Schnitzle, Schnotzle, Schnootzle
Upper Elem.
KK 147
Rudolph's Second Christmas
Primary
EdScreen & AV Guide — November, 1957
551
Audio Directory
Audio Equipment
EVERYTHING IN ELECTRONICS
Send for FREE ALLIED 1958 Catalog
Recording equipment, Hi-Fi audio,
school sound systems, training kits,
electronic parts. Write for Catalog.
ALLIED RADIO
100 N. Western Ave., Chicago 80, III.
4 SPEED
RECORD fir
TRANSCRIPTION
PLAYERS
Write for illustrated
catalog
AUDIO-MASTER
17 E. 45th St., New York
• sound/film strips
• sound tracks for motion pictures
For all your audio-visual needs
MAGNETIC RECORDER & REPRODUCER
CORP.
1533 Cherry St., Philadelphio, Pa.
Closed-Circuif TV
DAVITS . . .
Doge Audio-Visual Integrated
Television System
DAGE TELEVISION DIVISION
THOMPSON PRODUCTS, INC.,
MICHIGAN CITY, IND.
martufacturers of complete closed-circuit
TV equipment and systems
Tape Recorders and Tapes
TAPE RECORDERS, TAPE, HI-FI
Wholesale Prices. Free Catalogue.
KARSTON, 215-A E. 88 St., New York
28, N.Y.
TAPE RECORDERS, HI-FI COMPO-
NENTS, TAPES. Unusual Volues, Free
Catalogue, Dressner 69-02 AV, 174 St.,
Flushing 65, N. Y.
Magnetic Tape Splicer S"
iiinlete wUh new
cut Mylar tape
Satisfoction Guoranteed
ONLY
$1.50 Postpaid
If your dealer can't
supDly you — Order
direct from Couslno.
Inc.. 2111 Ashland
Ave. Toledo 2. Ohio
Dealer anil
Distributor
Inquirips Invited.
• atiadlan Distributor:
I "oin In ion Sound
K<tuip. Ltd.. 4040
St. Catherine St., W.
Montreal G. Quebec.
SOUND
advice
Poetry in Prose
"Poets don't describe the world more
accurately, they create it more in-
tensely," said Bergen Evans, in his dis-
cussion titled "Neither Rime nor Rea-
son" contained in the immensely
interesting and school valuable album
"OF MANY THINGS" (The Spoken
Word, SW-.42).
Bergen Evans, scholar and wit, prob-
ably is best known to students in our
secondary schools as editor of ques-
tions on the television program
"$64,000 Question" and may be known
to some as the moderator for the pro-
gram "The Last Word" which deals
with meanings and nuances of lan-
guage. He is becoming known, too, as
a lexicographer in that he has edited
the recently published ".\ Dictionary
of Contemporary American Usage"
(Random House).
"Of Many Things" is a rare find
which will delight instructors in Eng-
lish and in Speech in secondary schools
and in colleges. It deals with a variety
of subjects including "Phrase Origins"
which will be heard with both pleasure
and understanding by sophomore and
older students in oin- secondary schools
and which will encourage them to seek
out and report common phrases and
"slanguage," tracing these to their
origins. On the subject of "Mark
Twain" the commentator has much to
say which mirrors his own pleasure in
having known Samuel Clemens through
many Ijooks. There is a short but in-
teresting summary of Samuel Clemens'
life and discussion of the lasting values
of his work. Mark Twain's humor is
explored as well as his hidden pessi-
mism. But it is pointed out that Mark
Twain is certainly accepted, as a
writer of note, by lioth the general
public and the highbrows.
The struggling writer, unhappy be-
cause the right phrase or choice of
words does not fall automatically into
type or come immediately to mind, will
enjoy and profit from hearing Dr.
Evans' discussion on "Some Revisions
in Great Literature." Not only does
he recall that there are seven authentic
about audio materials
and equipment
by MAX U. BILDERSEE
versions of Lincoln's Gettysburg Ad-
dress but he points out the amount of
revising some authors undertake and
recounts a series of such revisions
which precede the final version of
Keats' "The Eve of St. Agnes." Per-
haps the young author will find solace
in this constant effort to achieve a
measure of perfection, and if he has
been published at all, he may appre-
ciate "The Function of the Critic" in
which Dr. Evans stresses the construc-
tive obligations of critical appraisal.
.\lthough the modern critic is expected
to say, almost flatly, "this is good — or
bad" as the case may be, his fundamen-
tal responsibilities to both reader and
author are far different, according to
the essayist and speaker.
Of the sixteen separate and distinct
capsule lectures offered by Dr. Evans,
more than half may have application
in exciting English instruction in sec-
ondary schools. .\11 have meaning for
college instruction, and indeed, all will
have significance to some high school
students. In addition to those already
too rapidly summarized, secondary
school teachers are urged to hear and
appraise Dr. Evans' comments on-
"Wit, Humor and Comedy," "Some
Aspects of Shakespeare's Art," "Men
and Their Myths," "Folk-Etymology."
"Neither Rime nor Reason," and
" Johnson's Dictionary."
In the first of this group Dr. Evans
cleverly draws the comparison and
contrasts involving "Wit, Humor and
Comedy," discussing the distinctions,
illustrating them and commenting on
the cruelty of wit and its justification.
Defending the schoolmasters, the com.-
mentator emphasizes reasons which
have contributed to the original ac-
ceptance of Shakespeare by a critical
English public and liis modern ac-
knowledgment as a master craftsman
of the theatre. In "Men and Their
Myths" Dr. Evans comments on some
current figures and discusses in broad
terms the "press agent" portrait drawn
around individuals of note, speaking
in detail of the ])ersonalities of both
Hemingway and Lord Byron as men
of letters around whom such auras of
mystery and myth have been drawn.
552
EdScreen & AV Guide — November, 1957
"Folk-Etymology" is a self-explanatory
title and a subject of great interest to
teen-agers becoming aware of the
meaning and diffinity of words. They
will both enjoy and profit from this
excursion, tangential as it may seem to
formalists in curriculum matters, into
the corruption of words through mis-
taken ideas concerning their origins or
mistaken analogies with other words
with which they are mistakenly con-
fused or supposed to be related.
Discu.ssing the nature of poetry. Dr.
Evans stresses the fundamental contri-
bution of the poet to the interpretation
of the world we know, and that which
our forefathers knew. The whole
course and nature of lexicography was
changed some two lunidred years ago
(1755) when Samuel Johnson's "Dic-
tionary of the English Language" was
published in London following nine
years of arduous, sometimes seemingly
hopeless, work involving not only de-
fining and writing, but reading and
study. Dr. Evans speaks about the
present value of this monumental
work inider the sub-title "Johnson's
Dictionary," gives an account of how
the work was begun and accomplished
and speaks of Johnson's plans and ex-
pectations. He relates humorous inci-
dents relating to the book and after
discussing some humorous definitions
speaks (from personal knowledge) of
the problems of definitions in any such
work. This "side" alone can be most
useful in introducing the dictionary
as a tool for the student, far more
than a mere colorless collection of
definitions.
College students, as well as High
School students, will profit from the
listening experiences offered in this
album. In addition to the titles already
stated and too sketchilv described are
"The Humor of Sinclair Lewis," "Bi-
ography: Art of Science," "Old 'Nick'
Machiavelli," "The Savage Indignation
of Jonathan Swift," "Chaucer — The
Last Civilized Man" and "The Respon-
sibilities of Being Intelligent."
We Ijelieve that these recordings can
be used profitably in instruction in the
classroom and may well be introduced,
studied and rehearti in high school
English classes. In addition, this album
is a natural for both school and col-
lege libraries and listening centers,
not to mention libraries intended for
general public circulation. The album
is a gem worthy of owning and enjoy-
ing many times.
American Folk Music
i; Burl Ives has been recognized for
many years as one of the leading mod-
ern troubadors, an artist of taste and
Newest and Finest Records
for Teachers and Students of
FOREIGN
LANGUAGES
Many Teachers are using these albums in class-
rooms and also recommending them for home
study. Each ZODIAC album includes 3 unbreak-
able hi-fi 33 H rpm LP records, together with the
teitt and translation, delightfully illustrated.
EDUCATIONAL
DISCOUNT
PRICE
$9
per set
reg. $14.95
Write for Descriptive Literature
20IDIJLC FtECORDIlSrCS- OO., INO.
501 Madison Ave.. New York 22, N. Y.
restraint who has contributed much
to the renewed interest in .American
folk-music. Two of his recordings are
worthy of consideration for use in
social studies classes insofar as they
mirror people and the problems of
other times, in music classes for appre-
ciation and in libraries for listening
for relaxation. They are "BURL IVES
SINGS FOR FUN" (Decca Records,
DL 8248) and "CORONATION CON-
CERT" (Decca Records, DL 8080).
The former contains such old favor-
ites as "The Three Jolly Huntsmen,"
"The Erie Canal," "Old Dan Tucker,"
"Blue Tail Fly," "Let's Go Hunting."
".\unt Rhody," "Big Rock Candy
Mountain," 'The Boll Weevil" and
"Goober Peas." The "Coronation Con-
cert" repeats one or two of these and
includes some modern music ("Rodger
Young" by Frank Loesser) which, while
not a true folk-song, exhibits many of
the same characteristics. This concert
was recorded in London at the Royal
Festival Hall and demonstrates not
only the artistry of tlie man as a
troubador, but also his abilities as a
showman as he draws the audience
into participation as a part of the
performance.
Burl Ives' performance of "Goober
Peas." the Civil War soldier's song
relating the difficulties of the southern
soldier, interested us because there are
many comparisons and contrasts which
can be drawn with Frank Luther's
presentation of the same song on the
disc "SONGS OF THE NORTH AND
SOUTH" (Decca Records, DL 8093).
This recording is precisely what the
title indicates and contains nineteen
songs of the North and seventeen songs
of the South representative of the feel-
ings of men during the War Between
the States. Frank Luther is joined by
Zora Layman with the Century Quar-
tet in this performance which includes
"Battle Cry of Freedom." "We .\re
Coming. Father .Abraham," "Tenting
Tonight on the Old Camp Ground,"
"When Johnny Comes Marching
Home Again" and the "Battle Hymn
of the Republic" to mention a few of
the Northern songs as well as "Mary-
land, My Maryland." "Eating Goober
Peas," ".All Quiet .Along the Potomac
Tonight." "The Bonnie Blue Flag,"
and "A Life on the Vicksburg Bluff"
to select a few of the Southern titles.
Applications of this recording to in-
struction are immediately obvious and
alert teachers will grasp the oppor-
tunity to portray the emotional char-
acteristics of the lime through this
device. And of course they can draw
parallels between the opposing armies
of the men then, and the attitudes,
fears and prayers of soldiers today —
and in any conflict.
CONVERT YOUR TAPE
RECORDER INTO A
CONTINUOUS MESSAGE
REPEATER
AUDIO VENDOR
MODEL U-300-C or U-300-CC
Looded with 1 80 ft. CoMsino
Friction Free Tape
$12.50 Postpaid
Satisfaction Guaranteed
The AUDIO VENDOR will convert your tape
recorder into a continuously repeating
mechonism. Successfully used to teach, sell,
announce, dictote and for sleep learning.
Ploys from 5 to 10 minutes. Doubled time
with a MOBIUS LOOP. No rewinding neces-
sary. Repeats message or music continuous-
ly hour offer hour. Send for literature on
our occessories and longer ploying units.
Advise moke and model of your recorder.
// not aroilahle at i/nwr Dfilfir, order trom
COUSINO, INC.
21 1 I Ashland Ave.
Toledo 2, Ohio
Canadian Distributor: l><>mLnlon Sound Rquip. Ltd..
4040 8t. Catherine St., W.. Montreal 6, Quebec.
EtdScreen & AV Guide — November, 1957
553
MONTHLY REVIEW OF WHAT'S NEW FROM MANUFACTURERS & DISTRIBUTORS
i^udio-visual trade review
NEW EgUIPMENT
For more information about any of the
equipment announced here, use the Read-
ers' Service Coupon on page 560.
CAMERAS: Movie
Bell & Howell 8mm Camera with Auto-
matic Exposure $159.95. The energy
from solar or light rays has been har-
nessed to set the lens of the new
Electric Eye camera. Current is trans-
mitted directly from the photoelectric
cell of the exposure meter to a
mechanism controlling the lens iris.
Operates the iris through the full range
of stops from f:]-9 to f:16 in less
than one second — in sunlight or arti-
ficial illumination. Spring motor oper-
otes camera through 1 0 feet of film.
Lens moy also be set manually.
_ For more information circle 101 on coupon
Bell & Howell Model 240EE 16mm Cam-
era. $329.95. Spool-loading electric
eye movie camera. Exposure is auto-
matically adjusted by on electric eye
which actuates a battery-operated mo-
tor which, in turn, rotates the lens iris
to the proper position. Completely
automatic threading. 100-foot film
capacity. Speeds from 8 to 48 frames.
Runs about 80 seconds on one wind-
ing at 16-frame (standard) speed.
Lens is 20mm f:1.9 type.
For more information circle 1 02 on coupon
HeitT Comex-Reflex 8mm Camera $269
with Cinor 12.5mm f:1.9 lens. Unique
optical system, incorporating a mir-
rored prism in exact synchronizotion
with the camera shutter, renders a
strikingly brilliant aerial image in ex-
act lifesize. Porollox is completely
by ROBERT E. SCHREIBER
eliminated for absolutely critical fo-
cusing. Runs 8 feet to the winding.
Knob for continuous, regular, or stop-
motion operation.
For more information circle 103 on coupon
Heitz Comex 8mm Camera with Zoom
Lens $539. The Pan-Cinor 17.5-70
mm lens f:2.4 is fitted to the 8mm
single lens reflex movie camera, allow-
ing continuous through-the-lens view-
ing and focusing, while changing the
focal length and filming without extra
finders. Lens alone sells for $339.
For more informotion circle 104 on coupon
Wollensok 8mm Cameras $149.50 &
$99.50. The "73" is a 3-lens turret
camera equipped with a 13mm f;1.8
lens in fixed focus plus conversion
units that rotate into place to form a
9mm f:1.8 wide angle or a 32.5 f;1.8
telephoto lens. Will not operate un-
less turret is in proper position. The
"72" is a single-lens model. Both
models hove five speeds, built-in fil-
ters, fool-proof magazine load.
For more information circle 105 on coupon
CAMERAS: Movie Accessories
Animation Equipment Oxberry Master
Optical Printer. Among the fifteen
major design improvements are super-
imposure device and reticle, automatic
dissolve, condensing system, projector
head, lens mount, extension bellows,
lens and camera travel, drive mecha-
nism, stop-motion motor, position in-
dicator, and flip-over counters.
For more information circle 106 on coupon
Apex Picto-Scope Lens $75. For taking
or projecting anamorphic 8 or 1 6mm
motion pictures, compatible with Cin-
emoScope. Models for zoom lenses and
35mm applications also available.
For more information circle 107 on coupon
The Keystone
Overhead Projector
is really a
MULTI-PURPoisE
Projector
usable for:
Standard (314" x 4") Lantern Slides.
Tachistoslides (4" x 7"). 2" or 214" Slides.
Strip-Film. Micro-Slides.
It's a Real Daylight Projector — the lens system concen-
trates the light over a relatively small area, so that clear,
brilliant projection is attained.
Is is small and light — weighs less than 20 pounds.
Versatile and efficient.
Our Local Representative Will Demonstrate Upon Request.
KEYSTONE VIEW COMPANY, Meadville, Pa.
Since 1892 Producers of Superior Visual Aids
Camera Equipment Stop Motion Motor
for Arriflex. An efficient, small two-
speed motor provides for either V2 or
'/) second exposure. A simple pull
of a knob quickly makes the inter-
change. Built-in Veeder Counter in-,
dicotes fromes exposed. Operates for-
ward and in reverse.
For more information ci.cle 108 on coupon
Heitz Apochromatic Lenses for 16mm
Cameras $269 to $499. Correction of
all primary colors and in sizes from
12.5mm up to 500mm (20 power).
Lonthan gloss has exceptionally high
refractive power. Tight- locking C-
mounts.
For more information circle 109 on coupon
Poillard Boiex Camera Case $89 50 Om-
nibolex cose takes any Bolex H cam-
eras with zoom lens or three turret-
mounted lenses, and speciol grip. No
dismantling necessary-
For more informotion circle 110 on coupon
Photo Materials Premier Versatile Titler.
Designed to accommodate the new tur-
ret cameras whose lenses ore not re-
movable and where the focal length
of the lens varies from 10 to 13mm
on 8mm cameras and 20 to 26mm on
16mm cameras. In addition to lens
holder and auxiliary lens, package
contains 8 colorful title cords and
complete mounting equipment for all
home movie cameras.
For more information circle 1 1 1 on coupon
Sylvanio Radio Frequency Lamp for Color
Printing. Permits high-speed optimum-
quality printing of colored motion pic-
ture film without the addition of cost-
ly optical or filter systems. Said to
moke possible highly improved per-
formance by every existing printer
after low-cost conversion.
For more information circle 112 on coupon
CAMERAS: Still
Canon "L-1" 35mm Camera $259 with
50mm f:2.8 lens. Features single-
stroke trigger for film transport and
rapid-sequence shooting, exclusive film
rewind knob with pull-up lever for
speedy operation, 3 -positional view-
rongefinder window, shutter speeds to
1 /1000th second, built-in synchroni-
zation of flash, interchangeable lens
mount.
For more informotion circle 113 on coupon
Exokto lla Camera $299.50 with f:2.8.
50mm Isco Westonar automatic lens.
Incorporates a noiseless slow speed and
delayed action mechanism; three con-
tacts for flash photography using dif-
ferent lamps; slowest shutter speed of
1 0 seconds advancing in 27 steps to
1 / 1 000; suspended pressure plate; im-
proved take-up spool.
For more information circle 114 on coupon
Heitz Alpa 6 Camera $319 with Alpo-
Aloror 50mm f;3.5 lens. Combines a
reflex and rangefinder camera in one
unit offering paroMox-free through-
the-lens focusing and the convenience
of split-image prism rangefinder.
For more information circle 1 1 5 on coupon
Heitz Swiss View Camera $599. The
Sinor Standard 8x10 features front
and rear frames which offer extremes
in swings and tilts, rapid tightening
554
EdScreen (j AV Guide — November, 1957
controls end leveling gauges; complete
frome collopsibility permits use of ex-
treme wide angle lens. Vignetting pre-
vented. By changing bock and bellow,
Sinor 8x 1 0 may be converted into a
4x5 or 5x7.
For more information circle 116 on coupon
Konica Aerial Motorized Camera $650.
Designed for rapid-fire oerial photog-
raphy, the exclusive motorized mech-
anism permits 10 successive exposures
within 15 seconds. Uses 120 film and
hos a 135mm f:3.5 fixed focus Hexo-
non lens; diaphragm closes down to
f:22. Shutter speeds from 1 /50th to
1 /400th second. Large window sports-
finder.
For more information circle 117 on coupon
CAMERAS: Still Accessories
Admiral Photo Snip/Snap Slide Mounts
$1.69 for 20. Plastic mount snaps
over the slide in ten seconds; weigh
less than gloss mounts. Adequate slide
identification.
For more information circle 118 on coupon
American Speedlight Studio Camera
Stand $295 including fixed stud with
Va-20 threaded mounting screw. An
oil-metal, counterbalanced, bi-post
stand, it is intended for professional
and institutional photo and movie use.
For more informotion circle 119 on coupon
Canon Lenses in New Mounts $ 1 45 for
the 28mm f:3.5 in feotherweight lens
with positive infinity lens lock and
focusing lever; $115 for the 35mm
f:2.8 lens.
For more information circle 120 on coupon
Canon 135mm F:2.5 Telephoto Lens.
Features a unique reflex housing with
a focusing system that utilizes grat-
ing focusing glass in combination with
a fresnel lens. Handy lever renders 3x
or 6x magnification of the image for
critical focusing.
For more information circle 121 on coupon
Eastman Magazine- Looding Rotory
floshholder $9.95 and $11.95- Bulbs
ore carried in a polyethelene carrier
disc which is slipped directly into the
turret-type magazine and locked in
firing position with a push-pull switch.
Bulbs ore rotated into position manu-
ally. One contact prevents mass fir-
ings. Type 1 for Kodak Signet 40,
Duoflex IV, and similar models; Type
2 fits most other cameras. Supplied
with shoe fittings, universal brocket,
and connector cord.
For more informotion circle 122 on coupon
Eastman's Versatile Brownie Star Cam-
eras $8.50 and $9.95 eye-level finder
and hooded waist-level models. Mov-
ing o lever changes the camera opti-
cal system from the position for mak-
ing black-and-white snapshots to that
for color slides or prints, using Ekta-
chrome 127 film. $8.50 model ac-
cepts midget flashbulbs. Other model
may be used with matched flash-
holder $3.50.
For more informotion circle 123 on coupon
Exakta Meyer Wide Angle Lens $59.50.
The 4-element lens was designed for
the photographer who desires a me-
dium-speed wide ongle for shooting
pictures in narrow areas and for cover-
ing large areas that ore beyond the
ability of the normal lens to record.
Offered at a speed of f:4.5 and a fo-
cal length of 35mm. Takes series 8
filters and adapters. Weighs only 6
ounces.
For more informotion circle 124 on coupon
GE Mascot II Exposure Meter $9.95. The
direct-reading meter is no larger, thon
a cigarette lighter but performs cgpa-
bly within ASA accuracy standards.
EdScrefen & AV Guide — November, 1957
Direct- reoding scale for both f-stops
ond EVS; setting for movie comeras at
16, 24, and 48 frames per second.
Leather case ovoiloble.
For more information circle 125 on coupon
Graflex BC Flash Unit $7.95 Lightweight
plastic body and polished aluminum
reflector. Accepts boyonet base flash
lamps with push-button ejection. Bat-
tery-capacitor type flash system uses
221/2 volt photoflosh battery. Mounts
directly on cameras with shoe-type
contacts.
For more information circle 126 on coupon
Graflex Lightweight Electronic Flash Unit
$64.50 for power pack and lomphead;
accessory 1 5-foot AC cord $3.95. Tfcje
Strobomite operates on four photo-
flash D-cell batteries providing 100
flashes. Also operates off standard
no volt current. Unit weighs about
3 lbs. Adjustable mounting clip.
For more information circle 127 on coupon
Heitz Alpa Mokro-Kilor Lens $266.45.
The 90mm f:2.8 lens has an extreme
helicol extension for on uninterrupted
focusing ronge from infinity oil the
way down to 8" without ony acces-
sories. Preset diap>hragm with stops
from f:2.8 to f :32, built-in lens shade.
For more information circle 128 on coupen
Heitz Alpa 100mm Apochromat Lam
$299. The f:2 lens is constructed of
six precision-ground rare eorth ele-
ments correcting all primary colors and
rendering highest contrast and fine
definition to the edges even at full
operture. Preset diaf>hragm and equi-
distant clickstops for full and holf
values.
For more informotion circle 129 on coupon
Heitz Alpa Telephoto Lens with Auto-
matic Diaphragm $159. Tele-Xenor
135mm f:3.5 with outo-diophragm is
constructed with elements of high re-
fractive optical gloss; allows focusing
at full aperture and photographing at
any small stop.
For more information circle 130 on coupon
Scratches on Film
Irritate Audiences
Scratches are havens for dirt, and
refract light improperly. On the
screen, they mar the picture and may
distract attention. If on the sound
track, they produce offensive crackling.
Fortunately, scratches can almost
always be removed — without loss
of light, density, color quality,
sound quality, or sharpness.
EERLESS
p
I FILM PROCESSING CORPORATION
I 165 WEST 46th STREET, NEW YORK 36, N Y
1 959 SEWARD STREET, HOLLYWOOD 38, CALIF
555
ECCO 1500
FILM CLEANER
Cleans — Lubricates —
Prevents Dust Static
Speed roll
Applicator
Cleon and inspect your film in one eosy
operotion. Operates effectively at several
hundred feet per minute. Save time, fluid,
labor, and money. Lifetime bakelite con-
struction. Eliminates waxing. Absolutely
sofe and NON-TOXIC . . . NON-INFLAM-
MABLE. Widely used by schools, colleges
and film libraries. ^7Q ^0
Ecco No. 1500 Applicator .p^^.^W
Ecco No. 1500 cleaning fluid, quart, $2.50
Gallon, $9.60
Ecco No. 2000 cleaning fluid for
NEGATIVES quart, $1.95
Gallon, $6.
50
Acetone, per quort,-
ALL FILM HANDLING SUPPLIES
IN STOCK
$1.40
Per gallon, $4.50
Ethylord Film Cement, pint $1.80
Film Hondling gloves, per dozen $1.95
Goico Filmeter stop watch, Swiss jewelled
movement. Measures equivalent footage
for 16mm and 35mm film $29.50
THE CAMERA MART INC.
1845 Broodwoy (at 60 St.) N. Y. 23
PLoio 7-6977
"FIBERBILr' CASES
"THEY LAST INDEFINITELY"
Equipped with fteel cernars, tteel card
holder and heavy web straps.
Only original Fiberbilt Cases beer this
Yrrtttm Mnrtt
Your Assurance
of Hit0tt Quality"
Far I6nim Film —
400* to 3000' Kealt
Sold by All leading Oealeri
Optics Opta-Mount Slide Binders $1.95
for 20. Chemically treated with "Film-
Gard" to resist film-destroying bac-
teria, the Slide Binder prevents
scrotches, smudges, and deterioration
of slides. Sturdily constructed of un-
breakable plastic. Easy insertion of
transparencies.
For more information circle 131 on coupon
Optics Opta-Vue Slide File for 2V4x2V4
Size $2.95. Compartmentalized to hold
150 slides and chemically treated with
"Film-Gard" to prevent film deteriora-
tion. Constructed of unbreakable
Opthalene with convenient handgrip.
For more information circle 132 on coupon
Optics Opta-Vue Toble Viewer $19.95.
Hondles 2'/4x2'A slides and projects a
picture 20 '/t square inches in size on
its own screen. Tilt may be adjusted
for indlviduol or group viewing. Rheo-
stat for control of illuminotion. Over-
heoting prevented.
For more informotion circle 133 on coupon
Paillard Schionsky Tripod Une. Said to
fill every need for the mo^''<» '"■rl still
photographer up to and including on
accessory projector platform to facili-
tate projection of finished movies and
slides. $30.50 to $159.25.
For more information circle 134 on coupon
Richard 35inm Film Cutter $49.50. For
2x2 transparencies, the Model IT has
on illuminated track with three frame
lines visible, making it easy to detect
any overlapping frames. Automatically
advances film to precise width as the
self-sharpening knife handle is raised.
Film may be adjusted manually for
other sizes.
For more informotion circle 135 on coupon
Standard Camera Praktina Bulk-Film
Magazine $69.50. Mokes possible 420
standard 24x36mm exposures on o
single roll of 50-foot. Easily attached
to the Praktina FX camera in place
of the comera bock. Loaded in the
darkroom in minutes.
For more information circle 136 on coupon
PROJECTORS AND ACCESSORIES
Airequipt Ultramatic Slide Viewer $14.95
less batteries, $18.95 with A.C.-D.C.
housing. A magazine load 2x2 slide
viewer for all types of readymounts up
to super-slide size. Push-pull action
changes slides and illuminates the
Ultromatic when the slide is in viewing
position. W-2 magazines may be load-
ed with 30 readymounts. 7X mognifi-
cotion.
For more information circle 137 on coupon
Bell fir Howell Specialist Multi-Purpose
Projector $129,50. Shows single or
double-frame filmstrips printed verti-
cally or horizontally on the roll and
olso projects 2x2 slides with manual
slide changer provided. Accommodates
Semimotic and electric changers for
remote control operation. Mounted in
two-tone scuff-proof cose with wind-
tunnel cooling. 750-wott lamp.
For more information circle 138 on coupon
Brumberger 8mm Projector $39.95. Car-
rying cose $5.95. 200-foot copacity,
blower-cooled, 300- watt lamp, %"
f:1.6 lens, nylon bushings, easy
threading, motor rewind, removable
aate for eosy cleaning, vertical tilt.
For more informotion circle 139 on coupon
Genarco Standard Slide Changer $285.
Takes as many as 70 3'/4"x4" slides.
Press the remote control push button
and a powerful electric motor changes
the slide in less than Vi second with a
pleasing curtain effect between slides.
Supplied with 25' push button cord.
Adopter kits for installation on any
slide projector $12-$ I 8. Case $22.
For more information circle 140 on coupon
Groflex 3Smm Slide Projector $89.75.
The Constellation is a remote-control
projector with 4-inch f:3.3 lens, 500-
watt lamp, and built-in slide changer.
Manually-operated version available at
$67.75.
For more information circle 141 on coupon
Johnson Smith Opaque Projector $4.98.
Handles material up to 3'/4"x4" and
enlarges it 100 oreos or approximately
to 32"x40" in correct, readable p>osi-
tion. Unit is 10x7 '/a inches high.
For more information circle 142 on coupon
Quick - Set Super 300 Slide Projector
$69.95. Shows super, 35mm, and Ban-
tam slides without special adjustment.
Completely self-contained. No acces-
sories to ottoch. Console control panel
for fingertip operation. Reverse-flow
induction cooling keeps ports and
slides cool. 4" f:3.5 lens ond 300-
wott horizontal lamp.
For more information circle 143 on coopon
Victor 1 6mm Viewer $92. Features a 3-
element lens, large 3'/4"x4'A" screen
— hooded for added brilliance, frame
counter, automatic lamp switch con-
trolled by film gate, focusing and
framing adjustment controls, built-in
frame marker, 75 - watt projection
lamp. Unit is available on hordwood
mounting board with heavy-duty re-
winds and master solicer for $122.
For more information circle 144 on coupon
SOUND EQUIPMENT AND
ACCESSORIES
AMPEX Al 12-P Tape Recorder $339.50.
Frequency response 30- 1 6,000 cycles,
7.5 and 3.75 inch tape speeds, gentle
action permits use of Superthin tope,
separate heads for recording and play-
back, durable carrying cose. Weighs
35 lbs. Ampex A692 Amplifier-
Speaker for use with this unit avail-
able at $199.10.
For more information circle 145 on coupon
Audio-Master Audiotone Sound System
$79.50. Contains a 5-watt, hi-fi,
push-pull, high gain amplifier with
inverse feedback and frequency re-
sponse from 60- 1 2,000 cycles, duol
speakers — 8" and 3" (woofer and
tweeter) with crossover network.
Weighs only ISVi lbs.
For more information circle 146 on coupon
Audio - Master Butobo Tape Recorder
Transistorized. Four batteries of 1.5
volts each are sufficient power for ap-
proximately 50 hours of operation. All
standard Butoba features retained.
For more information circle 147 on coupon
British Industries 3-Way Speaker System
$199 and $249. The SFB/3 system
includes o special group of 12", 10",
ond 3" speakers, tuned and integrated
with o sand-filled baffle; omni-direc-
tionol design; takes advantage of new
speaker units with lowered cone res-
enonce frequencies and free suspen-
sion. Available in Walnut, Mahogany,
or Blond in Warwick Custom or Wind-
sor Deluxe styles. 75 lbs.
For more informotion circle 148 on coupon
EMC Communicator Tape Ployers. Avail-
able with either 7.5 or 3.75 dual
track heads. Weighs 17 lbs. Has fost
forward speed, faster rewind speed,
frequency respxinse to 1 4,000 cycles
(at 7,5 inches) .
For more information circle 149 on coupon
MM&M Scotch Brand Low-Print Tope.
Reduces print level by 8db and in-
556
EdScreen & AV Ckiide — November, 1957
creases high frequency response ond
improves short wove length response
by 2db with no loss in low frequency
performance. Expected to find wide
application for making master record-
inos to bo stored permanpntly.
For more information circle 150 on coupon
New RCA Product's. Scholastic High-
Fidelity Tope Recorder is a tri-coustic
instrument with three speakers, push-
button controls for operating simplic-
ity, shock-mounted chassis, two-speed
recording, and storage space for reels
and tape. The Record Player Model
AVR-2 is also a three-speaker unit
with frequency response of 50 to 20,-
000 cycles. The Scholosfic Portable
Record Ployer is a two-speaker, four-
speed instrument incorporating float-
ing tone-orm feature.
For more information circle 151 on coupon
North American Philips Noreico Tope
Recorder $269.50 with dynamic micro-
phone and table stand. Tope speeds of
7.5, 3.75, and 1.87 inches per sec-
ond; dual track heads; frequency re-
sponse to 1 6,000 cycles; magic eye
volume indicator; 5" twin-cone speak-
er; piono-key push-button controls;
fast forword and reverse: 30 lb. wt.
For more information circle 1 52 on coupon
Orrodio Introduces Larger Tope Reel.
Irish 195, 211, 300, and 220 tape is
now available on a 5%-inch reel, re-
placing the standard 5-inch reel. The
new reel has a professional type hub
which equalizes tension on the tope
during recording and provides easier
access to the threading eye. Has Irish
"no soill" feature.
For more information circle 1 53 on coupon
Shure Twin-Lever Ceramic Phono Car-
tridge. Said to be copable of replacing
all ceramic cartridges for higher fidel-
ity sound reproduction, the unit is a
three-speed, dual needle assembly with
a response from 30 to 1 5,000 cycles.
Two separate needles mounted on a
single holder ore included in the car-
tridae 1-mil and 3-mil.
For more information circle 154 on coupon
SVE Classic 800 Tope Recorder $249.50.
Has 7.5 and 3.75 inch tape speeds,
twin track recording heads, two
matched 5" speakers, luggage-type
case with shock-absorbing bumpers,
ceramic microohone, pause control.
For more information circle 1 55 on coupon
SVE School Master Record Player $59.95.
Ploys recordings at all four standard
speeds— 16-2/3, 33-1/3, 45, and 78
rpm; accommodates 7", 10", and 12"
records. Has ceramic turnover car-
tridge with two sapphire jewel tipped
needles, two 4" speakers, tone con-
trol, Fabriro'd-covered ri^^p.
For more information circle 156 on coupon
Telectrosonic Tape Recorder $79.95. The
Model 1 960 operates at tape spjeeds
of either 7.5 or 3.75 inches per sec-
ond, has single control for record and
play, knob for volume control and on-
off, fast forward and rewind speeds
with no tope spill, delayed action in-
terlock prevents accidental erase, rec-
ord-level indicator, 6-inch soeaker.
With mike, tape, and toke-up reel.
For more informotion circle 1 57 on coupon
MISCELLANEOUS EQUIPMENT
ITEMS
Anchor Dough for Mounting Pictures.
Does the work of gummed topes,
thumb tacks, staples, pins, and wax
products. Said to be 100% re-usable,
Anchor Dough does not dry out or
harden. Sticks to any surface that is
clean and dry. To use, a piece of An-
wmi'
audio -visual education
in EVERY room
DRAPERIES
luXoul light Control Draperiei will odd boouty and warmth to any clait-
room . . . plus convert it into on audio-visual projection room in tecondtl
Another new luXoul Drapery feature
. . . the exclusive "GREEK KEY
(Patent Pending)
The "GREEK KEY" is a special fabri-
cated heading seam developed by
luXout Draperies that has been highly
commended for its outstanding strength
and durability wherever used.
LuXout Light Control Draperies ore
available in a wide assortment of
colors and styles to complement any
color scheme. Consult your LuXout
Distributor or write for free color list-
ing, samples and descriptive brochure
before you select any form of light
control.
V.
hlliit, Department ES
"kiuli ftr '*" ^"' Franklin Street
JWUIOA Richmond 23. Virainia
INCORPORATED
chor Dough is pulled from the mass,
kneaded and stretched and rolled into
small balls. These ore placed on the
back of material to be mounted and
material is then pressed against
mounting surface. Anchor Douoh is
easily rolled off the bock of items fol-
lowing use. Sample 25c.
For more information circle 1 58 on coupon
G & H Cabinet for Hi-Fi Systems $90
($60 unfinished). Cabinet 32y2"
high, 221/2" wide, and 20" deep
houses any turntable ond pickup in
upp)er section and tuner and omplifier
in lower. Weight 68 lbs.
For more information circle 1 59 on coupon
GPL Self-Contoined Closed-Circuit TV
Camera $1,250, including camera tube
and three - lens, manually operated
turret. Remote control box available as
accessory. Weighs 12 lbs. Supplies a
525 line O'Cture to video monitors or
standard TV receivers.
For more information circle 160 on coupon
Nuclear 3" Stoticmoster $9.95. Insures
instant removal of static electricity
and static-attracted dust ond lint. In
royal blue with metal ports in satin
finish. Easily reactivated after the
guarantee period by sending to the
factory for installation of new poloni-
um strip, Stoticmoster Record Brush
also available at $14.95.
For more information circle 161 on coupon
Rand McNolly Introduces New Globes.
A merged relief 12-inch globe is now
Qvailoble in a hinged-horizon cradle,
which allows the horizon bar to be
moved into any Great Circle Route
position. It is marked off to scale thus
making desired information quickly
and easily obtainable. An 8-inch desk
project globle for student use has
place names and symbols eliminoted,
permitting students to identify loco-
FOR YOUR CLASSROOM
THE tASY
roust
' Theater Ouolily
16mm Sound Proieclor
' Film Safety Trips
■ Easiest to Use
• Lowest in Cost
i Lightest in Weight
• 50,000 Users
Can't Be Wrong
• Lifetime Guarontee
I
I
It
THE EDUCATOR'S FRIEND
Here's a professional projector for
your educational and entertain-
ment films. Precision built with
rugged construction throughout.
Weighs only 27'/2 lbs.
Complete $298.50
^-.^^ — — — — ^— """T
— — — —— — — — — re I
Write for Free Catalog '■• |
heHARWALDco.j
Chicago Ave., Evaniton, III. . Ph: DA «-7070j
EdScreen Cr AV Guide — November, 1957
557
Extra Quality
no warping
no binding
no rubbing
in...
Compco
professional reels & cans
Compco reels are sturdily constructed
of tough, special tempered steel. They
won't warp or bend — eliminating film
wearing and rubbing during projec-
tion and rewinding. Compco reels and
cans are finished in scratch-resistant
special baked-on enamel. You are
assured a lifetime of protection with
these extra quality products . . . avail-
able in 600 ft. to 2500 ft. sizes.
Write today for Illustrated Circular on
Reels and Cans
C O in P C O CORPORATION
2277 W. St. Paul Ave., Chicago 47, III.
IMPCO'S PRESENTOR
Patent Pending on the "Presentor"
AT WORK
The Presentor used either stationary or port-
ably incorporates felt board, pegboord, mag-
netboord, turnback or tear-off chart and rear
projection screen, individually or in any com-
bination, for classroom, training sessions, con-
ferences, soles meetings, etc. Comes complete
with carrying cose. May be token on a plane
or through a revolving door.
Standard portable unit shipped in carrying
cose, consists of three hinged steel ponels,
three felt panels, three wire stands, one turn-
back chart, one rear projection screen, crayon,
assortment of peghooKs and mognets.
Price for stondord model, $97.75 F.O.B. Impco
Inc., 1050 Blvd., New Milford, New Jersey.
I 1
I Pleose send me facts on the Presentor j
I Write IMPCO INC. |
I 1050 Blvd., New Milford, New Jersey i
I NAME- A. , i
j ADDRESS ., ^-..^4. -„, :
I CITY . ^.__ STATE |
I REPRESENTING {
tions, land areas, and position of water
by use of an erasable crayon.
For more information circle 162 on coupon
R.S.V.P. Polyethylene Record Sleeves. 50c
for 1 2. Completely enclose the rec-
ord, keeping out dust, protecting
against injurious particles found In
cardboard jackets. Makes records easy
to hondle.
For more information circle 163 on coupon
University Super Power Drivers. Range of
50 to 100 watts input, drivers utilize
a watertight, all die-cast aluminum
housing for lifetime resistance to
physical abuse. Frequency response
70-10,000 cycles.
For more information circle 164 on coupon
WB & E Mognetic Playback Conversion
for Filmosound. $99.50 plus installa-
tion. Converts standard optical sound
Bell Cr Howell Projectors to magnetic
playback use becoming a permanent
part of the total machine. Meets
SMPTE requirements.
For more information circle 165 on coupon
Wollensak Dual-Speed Tope Recorder
$189.50. The "1500" weighs only
18 lbs., accepts 7" reels, has 10-
watt push-pull audio output, 7.5 and
3.75 tape speeds, frequency response
40-15,000 cycles, simplified keyboard
control.
For more information circle 166 on coupon
NEW MATERIALS
The following announcements of recent
releases are based on information sup-
plied by producers and distributors.
Audio-visual materials of all kinds are
listed under the same generol subject
headings. The producer or primary dis-
tributor for each item Is Indicated by
name or coding appearing In CAPS fol-
lowing title and classification of material.
Addresses of primary sources ore given In
the Index to Primary Sources at the end
of this department.
KEY TO ABBREVIATIONS
mp — motion picture
fs — filmstrip
si — slide
rec — recording
LP — 33-1/3 r.p.m. microgroove record
min — minutes 'running time)
fr — frames (filmstrip pictures)
si — silent
R — rent
b&w — block & white
sd — sound
col — color
Pri — Primary
JH — Junior High
C — College
Int — Intermediate
SH — Senior High
A— Adult
For more informotion about any of the
new materials listed, use the Service
Coupon on page 560.
AGRICULTURE
Com We Solve the Form Problem? mp
20TH 20min sd bCrw $90. Today's
agrichjlturol surpluses, according to the
film, result from the planting of more
land and the use of newer equipment
In World War II. Farmers need to be
given a fair return and at the some
time surplus stocks must be reduced.
For more information circle 167 on coupon
Marketing Form Products mp USDA 1 7
. rn'm sd col loan. To promote world
marketing of U. S. form products. De-
partment of Agriculture Attaches serve
ds leyes, edrs,?.and voice of American
' Agricutture in 60 foreign locations.
Promotional efforts shown.
For more information circle 168 on coupon
TO TEACH EFFECTIVELY
TO LEARN READILY
You Need Materials
WRITE
TODAY FOR
CATALOG
Jwcly
©
THE JUDY COMPANY
310 N.2nd St.. Minneaoolls 1 . Minn.
Budget low...
lettering cost high
IT'S A JOB FOR
Sfik-a-letter
The
professional
lettering ^^^^ Write for
technique '^ literature and samples
r^^ Stik-a-letter Co.
^ f RT 2 - BOX 286, ESCONDIDO, CALIF.
PHASE FILMS
Tile rhase Films are mature slngle-piiniose films
presentliiK the most significant microbiological phe-
nomena disclosed in living organisms by the Nobel
winning Thase-Contrast method.
Photography of living organisms NOT .\NI1I.\TI0N.
Write for Titles. Descriptive Folders or Previews.
ARTHUR T. BRICE
Phase Films Boss, ClUromll
HEIDENKAMP
BIRD FILMS
Producer & Distributor Easteln Repre^ectatilt
HEIDENKAMP ALBERTSEN
NATURE PICTURES DISTRIBUTmG CO.
S38 Glen Arden Drive 1105 Park Avmim
Pittsburgh 8, Pa. New York 28, N. Y.
Available now for rental
"DISNEYLAND, U.S.A."
1 6mm, Technicolor, 42 min.
Write for film rental lists
LEWIS FILM SERVICE
1425 E. Central
Wichita 2, Konsas
Filmstrip! in color
OUR COMMUNITY HELPERS
Simple, photoBraplioil true to life primary stories
^how senlces |i*^rfoniieci and our dependence on them.
Vocabulary, discussion frames.
Dentist — Doctor — Librarion
Milkman — City Helpers — Baker
Grocer — Fireman — Policeman — Postman
J4.8(y each . . . Complete series of ten $45.00
(Write for detailed catalog)
^(ma
FILMSLIDE SERVICE
7505 Faitmounl »»e.. El Certito B. Calif
558
EdScreen & AV Guide — November, 1957
I
ARTS & CRAFTS
fench Paintings in European Collections:
Late Nineteenth Century & Modern —
Loan collections of 30 end 20 point-
ings, respectively — FACSEA looned
by subscription. Fine color reproduc-
tions mounted on gray board under
plastic. 15x20 to 25x30 inches.
For more information circle 169 on coupon
Window on Canada: An Interview with
I Norman McLaren mp IFB 3lmin sd
I $135r$I2.50. McLaren explains and
illustrates some of his film techniques
including handdrown sound, painting
directly on film, creating movement
from a single painting.
For more information circle 170 on coupon
EDUCATION
French Universities and Their Pursuit of
Freedom FACSEA loaned by subscrip-
tion. Documents prepared by the Bib-
liotheque Notionale and the Musee
Pedagogique, grouped chronologlcolly
and by theme. Includes 250 photos
and facsimiles, unmounted, o n d 8
ploster costs of university seals.
For more informotion circle 171 on coupon
Gregory Learns to Read mp WAYNE
28min sd col $235 b&w $135. Teach-
ing of syllobicotion and dictionary
skills, structural analysis, word recog-
nition techniques, phonetic analysis.
For more informotion circle 172 on coupon
Section 16 mp NEA 14min sd. Traces
the history of public education in
America from the Dome Schools of
early New England through the colo-
nial schools of Pennsylvonio, the one-
room schools of the Middle West, the
mission schools of the For West, the
accomplishments of Horoce Mann and
other leaders in education, up to the
public schools of todoy. Narrated by
Raymond Mossey.
For more information circle 173 on coupon
FEATURES
Golden Demon mp TRANS-WORLD col
sd. Film concerns a modern problem —
the lust for gold. The setting is Tokyo
about 1 890 when money lenders be-
came on adjunct of the transition from
a feudal to on industriol society. A
Japanese film.
For more information circle 174 on coupon
New Brandon Features I 8mp BRANDON
From Austria: Fidelio (90min bGrw
sd), from Beethoven's opera, featuring
choir of the Vienna State Opera, and
Last Bridge (90min sd b&w), winner
of Golden Laurel Award: From Den-
mark: Day of Wrath (97min sd b&w) ,
based on "Anna Pedersdotter" and
Where Mountains Float (50min sd
col), Greenland documentary with
English narration. From France: Mr.
Hulot's Holiday (85mln sd b&w).
Proud and the Beautiful (94 min sd
b&w). We Are All Murderers (113
min sd b&w) . Also: Holly and the Ivy
Britain), Windfall in Athens (Greece),
Children Are Watching Us & La
Stroda (Italy), One Summer of Hap-
piness and Torment (Sweden), Ballet
of Romeo & Juliet and Othello (Rus-
sia, and silent classics: Italian Straw
Hat, Earth, and General Line.
For more information circle 175 on coupon
New United World Features 3mp UWF
World in My Corner (82min) stars
Audie Murphy ond Barbara Rush;
Never Soy Goodbye (96min col or
b&w) stars Rock Hudson, Cornell Bor-
chers, George Sanders; Red Sundown
(81mln) stars Rory Calhoun, Martha
Hyer, Deon Jogger. Color or b&w.
For more information circle 176 on coupon
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longer Lailing . . . Exclusive Sylvania shock-
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Sylvania Electric Products, Inc.
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. fastest growing name in light I
IIGHTING
ELECTRONICS
TELEVISION
ATOMIC ENERGY
Thirst mp TRANS-WORLD sd b&w. An-
other film by the stimulating and con-
troversial Swedish film director, Ing-
mor Bergman.
For more information circle 177 on coupon
GUIDANCE
Borderline mp MH 27min sd b&w $125.
Story of o teen-age girl who is on the
"borderline" between useful citizen-
ship and delinquency, pointing up
some of the problems of emotional ad-
justment confronting many adolescents
in their striving toward maturity. Deals
provocotlvely with two common pa-
rental problems, guidance vs. disci-
pline.
For more information circle 178 on coupon
From Ten to Twelve mp MH 26min sd
b&w $140. Recent addition to the
"Ages and Stages " series, film pre-
sents an absorbing study of how the
physical ond emotional development of
children of these ages manifests itself
in their behavior and their ottitudes
toward their porents, teachers, and
each other. In the Jones family we
observe the problems of discipline,
guidance, and understanding that con-
front most parents.
For more information circle 179 on coupon
Not by Chance mp NEA 28min sd col
$275 b&w $175. Current practices in
teacher education, such as admissions,
classroom instruction, campus life,
guidance activities, observotion, and
directed student teaching depicted in
following the preparation of Donna, o
prospective teacher of high school sci-
ence. Shows a highly skilled, under-
standing, and professional teacher at
work in the openinp sequences.
For more informotion circle 180 on coupon
Six, Seven, and Eight- Year-Olds mp
NYU 27min sd b&w r$7.50. Demon-
strotes age at which spirit of inde-
pendence and age at which preference
for one's own sex develops. Produced
by Vossar's Department of Child Study.
For more information circle 181 on coupon
The Teens mp MH 26m in sd b&w $140.
Latest in the "Ages and Stages" se-
ries, shows the normal behavior of
three teenagers in the everyday life of
on urban middle-class family. Shows
ROCKS and MINERALS
I reel, elementary-ir, high film
award film— Boston Film Festival
Clex'eland Film Festival
FILM ASSOCIATES
OF CALIFORNIA
I0S2I SMlk MOHICl BIVO. LOS ANGELES 2S, CtUf.
E
Julien Bryan's
new color film
JAPAN
25 min. Sale $250
Rental $10
International Film Foundation, Inc.
1 E. ■12nd St. New York 17
George K. Arthur presents
DAY MANOLETE
WAS KILLED
The BULLFIGHT Docufnentary
by Barnoby Conrad
IGmm Sound 19 Min. Sale $100 Rental $7.50
BRANDON FILMS, Inc.PITlJir'vr*!'
Pa.'^.Qdwling Pictures
All-Color Popular Films
For Sociol Studies — Of
People and Places:
"LIFE IN HAITI"
"LIFE IN MOROCCO"
HAWAIIAN ISLANDS— Their Origin
and Nature.
HAWAIIAN ISLANDS — The Chief
Industries.
Write for Catalog
1 056 S. Robertson Blvd., Los Angeles 3 5, Calif.
EdScreen & AV Guide — November, 1957
559
DONT WAIT
TO PROLONG
THE LIFE OF
YOUR
MOVIE FILM
AU give -
VACUUMATE I
Coronet
National Film
Board of Canada
S. V. E.
McGraw-Hill
Young America
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The Famoiw
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FILM PROTECriVt PROCESS
'^' VAP ft RATE
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ONE TREATMENT LASTS
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The Vacuumate ProceM Is Available to
You in Key Cities Throughout the U.S.
Write for Information Now
Vacuumate Corp., 446 W. 43rd St., N. Y.
NEW YOSEMITE FILM
"YOSEMITE
HIGH SIERRA
TRAILS"
16 mm. sound ■ color -^yO'
Available for free loan to churilies. schools,
service clubs, employee recreation.
Write Yosemife Park ond Curry Co.
Yosemite Notional Pork, Calif.
or SI 4 So. Grond Ave., Los Angeles, Col.
39 Geary St., Scin Francisco, Col.
LETTER FROM ALASKA
20 min 16mm sound; color only. ..$175
Alaska as it is today, reported by an au-
thor-photogropher who has covered the
northlond for many years.
LITTLE DIOMEDE
16 min 16mm sound; color only. ..$135
The Eskimos of Little Diomede Island,
Alaska; modern civilization modifies the
Stone Age lives of a primitive people.
WRITE FOR PREVIEW PRINTS
NORTHERN FILMS
1947 14th Avenue North, SeaHle 2, Wosh.
MAKE YOUR
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on your own
TYPEWRITER
by using
RADIO-MATS
Regular size 3 '74X4 or the New Duplex 2x2.
Sold by Audio-Visual, Photo & Theatre
Supply Dealers. For FREE SAMPLE write —
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SCIENCE
FILMSTRIPS
SINCE 1931
SINCE 1931
MADE BY TEACHERS FOR TEACHERS |
■ lOLOGY
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GENERAL SCIENCE
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VISUAL
SCIENCES
Box 599E
Suffein, Now York
that the octive interest and sympathy
of parents are required to help teen-
agers bscome adult in their behavior
ond personalties.
For more information circle 182 on coupon
Working for the U.S.A. mp UWF )4min
sd b&w. Nature and significance of
Federal Civil Service employment, how
positions ore obtained, wage scale, op-
portunities for advancement, and
fringe benefits. Attention to require-
ments for qualified clericol, technical,
and professional employees in the var-
ious deoartments.
For more information circle 183 on coupon
HEALTH & SAFETY
Assignment Overseas mp AFOB 1 5min
sd bCrw r$2.50. Throughout the world
todov there ore 14 million sightless
people. Who they are, where they are,
and what is being done to remedy
their plight is the poignant, human
interest story of the film.
For more information circle 184 on coupon
Be Your Own Traffic Policc»"on mp
PORTAFILMS lOmin sd col $95 b&w
$55. Graphic animations portray the
meaning of traffic, the importance of
learning traffic rules, and the neces-
sity for following the rules. Shows how
each one must learn to be his own
troff'c Dollcemon. Int.
For more information circle 185 on coupon
How to Have on Accident in the Home
mp DISNEY 8min sd col. Donald Duck,
as Mr. Average Man, living in on
overage neighborhood, having overage
accidents because he doesn't use over-
age intelligence, co-stors in this hilari-
ous presentation of all types of home
hazards. His co-star, J. J. Fate, ex-
plains that accidents don't just happen
by themselves — they have to be care-
lessly planned in advance.
For more information circle 186 on coupon
I'm No Fool Series Completed mp DIS-
NEY ea 8min sd col Jiminy Cricket
sings ond dances as he conducts a
novel safety contest in each film to
point out proper procedures for safety.
I'm No Fool OS a Pedestrian, I'm No
Fool in Water, I'm No Fool Hoving
Fun. Animated.
For more informotion circle 187 on coupon
Monkey on the Back mp MH 27min sd
b&w $125. Deals factually and com-
passionately with the problem of drug
addiction. Based on an actual cose
history of a man who struggles against
drug addiction for twenty years and
finally dies from an overdose. Film
explores the causes and consequences
of addiction for the individual and for
society.
For more information circle 188 on coupon
Why Foods Spoil (Molds, Yeasts, Bac-
teria) mp EBF 14min sd col $125
b&w $62.50. Illustrates ways pioneers
tried to prevent food from spoiling;
studies molds, yeasts, and bacteria and
methods of food preservation today.
Int.
For more informotion circle 189 on coupon
HOME ECONOMICS
Living Unlimited mp GM 14min sd col
free. How unique appliances and new
architectural features ore being adopt-
ed to the kitchen of tomorrow. Shows
dishwashing by ultrasonic sound, high
speed cooking by rodiowoves, a cir-
cular refrigerator replenished from out-
side the house, and new methods of
measuring and dispensing.
For more information circle 190 on coupon
Make Mine Chicken mp USDA 4min sd
loan. Animated figures show five basic
cooking methods ond many tempting
dishes featuring chicken.
For more information circle 191 on coupon
INDUSTRIAL ARTS
3-Dimensional Drafting mp CASSELL 20
min sd free. Compares modern tech-
niques of drafting with old conven-
tional methods.
For more information circle 192 on coupon
La Route des Indes mp FACSEA 20min
sd col by subscription. History of
communications between Europ)e and
the Host Indies, featuring illuminations
from medieval manuscripts in the Bib-
liotheque Nationale. French sound.
For more information circle 193 on coupon
Le Grand Melies mp FACSEA 25min sd
by subscription. Story of the film moker
Georges Melies, his beginnings as a
pioneer in the field and his success.
French Sound.
For more informotion circle 194 on coupon
Les Aventures de la Mouche Bleue mp
FACSEA 20min sd by subscription.
FREE INFORMATION SERVICE COUPON
To EdSCREEN
& AVGUIDE, 2000
Lincoln Park West,
Chicago 14, III.
i am i
nterested in receiving
more
information or
a demonstration of the item |
or items 1 hove indicated by enc
rclin
g the code
num
bers
correspond
ng with
R. E.
Schrei
l)er's
listings of
new
AV
materials o
nd equipment
n your Nov., |
1957
ssue:
101
102
103
104
105
106
107
108
109
110
111
112
113
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Name
Organ
Addre
izotion or
ss
Scho
nl
560
EdScreen & AV Guide — November, 1957
Life cycle of a bluebottle fly. French
sound.
For more informotion circle 195 on coupon
Les Cosmiques mp FACSEA 20min sd by
subscription. Work of o crew of sci-
entists stationed at one of the highest
peoks in the Alps to study cosmic
rays; their nature and usefulness to
mankind. French sound.
For more information circle 196 on coupon
Mono I mp FACSEA 20min sd by sub-
scription. Oil prospecting in South-
western France with picturesque scenes
of the countryside and its people.
French sound.
For more informotion circle 197 on coupon
MQtine Marchande mp FACSEA 20min
sd by subscription. Some of the car-
goes end ships of the French Merchant
Marine fleet. French Sound.
For more information circle 198 on coupon
Pore o Virer mp FACSEA 20min sd by
subscription. How a group of young
boys and girls spend their summer vo-
cation learning the skill of sailing in
a national school on the Basque Coast.
French sd.
For more informotion circle 199 on coupon
Paris des Cinq Continents mp FACSEA
20min sd by subscription. Presents
Paris as the cultural, economic, and
sociol link between races on all five
continents, working together at the
same task. French sound.
For more information circle 200 on coupon
Plein Air mp FACSEA 20min sd by sub-
scription. Good views of the country-
side and people are afforded in this
film which depicts a proi'o of vouna
people camping and sailing on the
Basaue Cnost. French so^nd.
For more informotion circle 201 on coupon
Une Belle Journee mo FACSEA 20min sd
by subscriotion. The university created
in the Soar after the spcond Wnrld
Wor OS an attempt to develop insti-
tutions fosterinn Eurooeon roonprntion
ond understanding. French sound.
For more informotion circle 202 on coupon
Une Ville Ou'On Appelle Poris mp
FACSEA lOmin sd. By subscription.
An impressionistic view of thp poetic
Paris of Guilloume Apollinaire ond
Francis Corco. Music and songs but
no commentary.
For more information circle 203 on coupon
LANGUAGE ARTS
Buildinq Blocks of Vocahulnry 18fs
LEARNING THROUGH SEEING. Cor-
reloted with the text bv Thurmon G.
Wade (who can read os fast os 18,000
words per minute). Wm. C. Brown
Co., Dubuque. May be used separately
if desired.
For more information circle 204 on cocpon
Bushy, the Squirrel: Background for
Reodinq and Expression mo COR-
ONET llmin sd col $100 bCrw $55.
One afternoon Stevie spies a squirrel
with o beautiful, long tail. It scam-
pers away quickly and Stevie and his
fother set off to find it. What Stevie
discovers in the woods, how he finally
mokes friends with Bushy, and the
things he learns will stimulate read-
ing and story-felling activities. Pri.
For more information circle 205 on coupon
Children's Stories Slides si SLIDES $1 per
set of four colored slides. 17 children's
stories are illustrated.
For more information circle 206 on coupon
Cinderella rec COLUMBIA RECORDS
$19.95 On 7" reels, recorded at o
tac>e soeed of 7.5 inches per second.
CBS Television Production of the
Rodgers and Hommerstein hit.
For more information circle 207 on coupon
Modern teaching methods, like modern selling methods,
coll for reliable working tools and SELECTROSLIDE
gives trouble-free operation; brightest picture on the
screen, and scores of other benefits
From the JUNIOR to the STANDARD to the DUAL-
SELECTROSLIDE nothing beots them, built with more
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last all others. ,
SELECTROSLIDE is the "diamond" of fully auto- mM
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enduring ... and there is o SELECTROSLIDE to fit
your projection needs. Contact your local Audio- Visual
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or consult us. '
Illustrated literature available — no cost or obligation.
A
W Spindler & Sauppe
▼ 2201 Beverly Blvd , loi Angeles 57, Calif , Phone:
DUAL
SELECTROSLIDE
for 96 slides
ESTABLISHED 1934
Dunkirk 9-1288
English Literature: Chaucer and the Me-
dieval Period mp CORONET 14min sd
col $125 b&w $68.75. Using The
Canterbury Tales to present the three
classes of medieval society, examines
the mojor literary forms known to
that society. Reenactments of o Robin
Hood ballad. Piers Plowmon, Sir Go-
wain and the Green Knight, and
Morte d'Arthur, as well as a portion
of The Canterbury Toles, enrich the
study. SH.
For more information circle 208 on coupon
Handwriting fs VEC 41fr si b&w $3.50.
Illustrates why handwriting affects our
progress in school, in business, and in
the home. Gives brief history of writ-
ing.
For more information circle 209 on coupon
MATHEMATICS
Count I, 2, 3, 4, 5 fs FH 17fr si b&w
$4. The world around us is full of
things to count — rabbits, sailor hots
on small boys, snails, etc. Invites child
participation. Pri.
For more informotion circle 210 on coupon
Leorning New Numbers: Decimals 8 fs
FH 30fr eo si col $40 ea $6. Shows
use of a home-made abacus and gives
directions for its construction. Deals
with decimal whole numbers, tenths,
hundredths, adding decimal numbers,
subtraction, multiplication, division,
extending division and multiplication.
Int.
For more information circle 211 on coupon
INDEX OF
PRIMARY SOURCES
ADMIRAL PHOTO Products Co., 1035 W. Lake
St., Ctiicogo 7.
AFOB: Amertcon Foundation for Overseas
Blind Inc., 22 W. 17 St., New York 11.
AIREQUIPT Mfg. Co., Inc., 20 Jones St., New
Rochelle, N. Y.
AMERICAN SPEEDLIGHT Corp.. 63-01 Metro-
politan Ave., Middle Village 79, L.I., N.Y.
AMPEX Audio Inc., 1020 Kifer Road, Sunny-
vale, Calif.
ANCHOR DOUGH, Box 2056, Riverside, Calif.
ANIMATION Equipment Corp., 38 Hudson
St., New Rochelle, N. Y.
APEX Specialties Co., 1115 Douglas Ave.,
Providence 4.
AUDIO-MASTER Corp., 17 E. 45th St., New
York.
BAILEY Films Inc., 6509 DeLongpre Ave.,
Hollywood 28.
BELL & HOWELL, 7100 McCormick Rd., Chi-
cago 45.
BLACKHAWK Films, Davenport, Iowa.
BRANDON Films Inc., 200 W. 57 St.. New
York 19.
BRITISH INDUSTRIES Corp., 80 Shore Rood,
Port Washington, N. Y.
BRUMBERGER, 34 — 34 St., Brooklyn 32.
CAMERA EQUIPMENT Co. Inc., 1600 Brood-
way, New York City.
CANON Camera Co., Inc., 550 Fifth Ave., New
York City.
CASSELL, John R. Co., Inc., 110 W. 42 St.,
New York 36.
DANCE FILMS Inc., 25 E. 77 St., New York 21.
DISNEY, Walt, Productions, 2400 W. Alameda
Ave., Burbank, Calif.
EASTMAN Kodak Co., Rochester 4, N. Y.
EBF: Enclycopaedia Britonnico Films, Inc., 1150
W. Wilmefte Ave., Wilmette, III.
EMC Recordings Corp., St. Paul 6.
EXAKTA Camera Co., 705 Bronx River Rd.,
Bronxville 8, N.Y.
FACSEA: Society for French American Cultural
Services and Educotionol Aid, 972 Fifth Ave..
New York 21.
FH: Filmstrip House, 347 Modison Ave., New
York 17.
FILM CENTER Inc., 20 E. Huron St., Chicago,
G & H Wood Products Co. Inc., Cobinart Divi-
sion, 99 N. 11 St., Brooklyn 11, N.Y.
G.E.: General Electric Co., Schenectady 5, N.Y.
GENERAL BIOLOGICAL Supply House Inc.,
8200 S. Hoyne Ave., Chicogo 20.
GM: Generol Motors Corp., Public Relotiortt
Staff — Film Library, General Motors BIdg.,
Detroit 2.
GPL: General Precision Laboratory Inc., Pleos-
ontville, N. Y.
GRAFLEX Inc., 154 Clorisso St., Rochester.
N.Y.
HEITZ, Karl, Inc., 480 Lexington Ave., New
York 17.
IFB: International Film Bureou Inc., 57 E.
Jackson Blvd., Chicogo 4.
INDIANA University, Audio-Visuol Center,
Bloomington.
KONICA Comera Co., 76 W. Chelten Ave.,
Philadelphia.
LEARNING THROUGH SEEING, Sunlond, Calif.
MH: McGraw-Hill Book Co., Text-Film Dept.,
330 W. 42 St., New York 36.
NEA: Notional Education Association, Division
of Press ond Radio Relations, 1201 Sixteenth
St., N.W., Washington 6.
NEWARK ELECTRIC Co., 223 W. Modison St.,
Chicago 6.
NORTH AMERICAN Importers, Chicogo 45.
NORTH AMERICAN PHILLIPS Co. Inc., 230
Duffy Ave., Hicksville, L.I., N.Y.
NUCLEAR Products Co., 10173 E. Rush St., El
Monte, Calif.
NYU: New York University Film Library, 26
Washington Ploce, New York 3.
EdScreen & AV Guide — November, 1957
561
OPTICS Mfg. Corp., Amber ond Willord Sts.,
Philodelphia 34.
ORRADIO Industries Inc., Shamrock Circle,
Opelika, Ala.
PAILLARD Inc., 100 Sixth Ave., New York 13.
PHOTO MATERIALS Co., 2100 W. Fulton St.,
Chicoao 12.
PORTAFILMS, Orchard Lake, Mich.
QUICK-SET Inc., Skokie, III.
RAND McNALLY & Company, Box 7600, Chi-
cago 80.
REPLOGLE Globes Inc., 1901 N. Narragansett
Ave., Chicago 39.
RCA Audio-Visuol and Theatre Equipment
Sales, Camden, N. J.
RICHARD Mfg. Co., 5914 Noble Ave., Von
Nuys, Calif.
R.S.V.P. Products, Box 24, Homecrest Stotion,
Avenue U, Brooklyn, N.Y.
SAFE-LOCK Inc., Hialeah, Florida.
SLIDES, Box 26, Gordena, Calif.
SOUND BOOK PRESS Society Inc., Box 222,
Scorsdale, N. Y.
STANDARD CAMERA Corp., 319 Fifth Ave.,
New York I 6.
SYLVAN I A Electric Products Inc., 1740 Brood-
way, New York 19.
TELECTROSONIC Corp., 35-16 37 St., Long
Islond City, N. Y.
TRANS-WORLD Films Inc., 53 W. Jockson
Blvd., Chicago 4.
UNIVERSITY Loudspeakers Inc., 80 S. Kensico
Ave., White Plains, N.Y.
USDA: U.S. Department of Agriculture, Motion
Picture Section, Woshington 25.
VIC: Visual Education Consultants Inc., 2066
Helena St., Madison 4, Wis.
VICTOR Animatograph Corp., Division of
The Kolort Company Inc., Plainville, Conn.
WGA: Western Growers Assoc, 606 S. H,ill
St., Los Angeles 14.
WAYNE State University, Audio-Visual Mate-
rials Consultation Bureau, Detroit 2.
WB&E: Williams, Brown & Eorle Inc., 904
Chestnut St., Philadelphia 7.
WOLLENSAK Optical Co., 320 E. 21 St., Chi-
cago 16.
Local AV Dealers
Illinois Dealers
AMERICAN FILM REGISTRY
1018 S. WABASH AVE.
Chicogo 5, III.
Missouri Dealers
HOOVER BROTHERS, INC.
1020 Oak St., Kansas City 6, Mo.
New Jersey Dealers
L. KALTMAN & SON, INC.
287 Woshington Street, Nework, N.
ADVERTISED IN THIS ISSUE
J.
Ohio Dealers
COUSINO VISUAL ED. SERVICE
2107 Ashland Ave., Toledo 2, Ohio
M. H. MARTIN COMPANY
1118 Lincoln Way E., Massillon, Ohio
( 1 ) Allied Rodio — everything in electronics,
page 552
( 2 ) Americon Bible Society — religious films,
page 546
( 3 ) Audio-Master Corp. — record ond tran-
scription ploycrs, poge 552
( 4 ) Audio-Vi<uol Research — reading accel-
erator, poge 550
( 5 ) Bailey Films, Inc. — Modem Art films,
page 542
( 6 ) Bob Durr Co. — projector cart and stand,
page 546
( 7 ) Brandon Films, Inc. — "The Day Mono-
lete Was Killed" film, page 559
( 8 ) Brice, Arthur T. — Phose films, page 558
(9) Camera Equipment — cameras and pho-
tographic accessories, page 541
(10) Camera Mart, Inc. — Ecco No. 1500 film
cteoner, page 556
(11) Chart-Pak — aluminum easel stands,
page 516
(12) Colburn Loborotory, Inc., Geo. W. serv-
ice to producers of motion pictures, slide
films ond slides, page 524
(13) Compco Corp. — reels and cons, page
558
(14) Contemporory Films — BIS films, page
518
(15) Coronet — "The Jamestown Colony" film,
page 517
(16) Cousino, Inc. — magnetic tope splicer,
page 552
(171 Cousino, Inc. — audio vendor, page 553
(18) Dowling Pictures, Pot — new color film
releases, page 559
(19) Dryden Pres« — "A-V Equipment Man-
ual," page 540
(20) Eastman Kodak Co. — Pageant sound
projector, page 529
(21 ) Educotionol & Recreationol Guides, Inc.
— colorful photoploy filmstrips, page
549
(22) Educotionol Productions, Inc. — safety
filmstrips, page 550
(23) Fiberbilt Cose Co. — film shipping coses,
page 556
(24) Film Associates of Colif. — "Rocks and
Minerols" film, page 559
(25) Flormon & Bobb — film repair and splic-
ing block, page 542
(26) Forse Mfg. Co. — darkening shodes and
draperies, page 522
(27) Gruber Products — Wheelit folding ond
non-folding cart<, poge 543
(28) HorvKold Co. — "Movie-Mite" 16mm pro-
jector, page 557
(29) Heidenkamp Nature Pictures — bird
films, poge 558
(30) Impco, Inc. — "Presenter" comb, peg,
felt, magnet-boards and projection
screen, poge 558
(31) Internotionol Film Bureau, Inc. — Foster
rewind, poge 546
(32) Internotionol Film Foundation — new col-
or film "Japon," poge 559
For information about Directory rotes,
write EdSCREEN & AVGUIDE, 2000
Lincoln Pork West, Chicago 14, III.
(331 Jom Handy — Christmas filmstrip series,
page 551
(34) Judy Co. — non-projected materials, poge
558
(35) Keystone View Co. — multi-purpose pro-
jector, poge 554
(36) Levolor Lorentien Co. — A-V blinds,
page 519
(37) Lewis Film Service — "Disneyland
U.S.A.," page 558
(38) Long Filmslide Service — "Our Commu-
nity Helpers" filmstrip, page 558
(39) Monhotton Color Loborotory — color
filmstrip service, poge 550
(40) Methodist Publishing House — religious
films, page 546
(41) Northern Films — Alaska, films, poge
560
(421 Peerless Film Processing Co. — film proc-
essing, page 555
(43) Pentron Corp. — Hi-Fi tope recorders,
page 529
(44) Plastic Products, Inc. — Luxout draper-
ies, page 557
(45) Polocoot, Inc. — Lenscreen "625" for
rear projection, poge 526
(46) Portofilms — "The Song of Christmos"
film, page 547
(47) Radiant Mfg. Co. — Uniglow projection
screen, page 521
(48) Radio Corp. of America — 16mm pro-
jectors, poge 514
(49) Radio-Mat Slide Co. — slide mots, page
560
(50) Rapid Film Techniques — film rcjuveno-
tion, page 546
(51) Ronold Press Co., The — A-V procedures
in teaching, book, page 528
(52) Spindler & Souppe — "Selectroslide" ou-
tomotic projector, Fil Mogic Pylon, page
561
(53) Stick-o-Letter Co. — Professionol letter-
ing technique, page 558
(54) Society for Vrsuol Education — Educa-
tional filmstrip for primary program,
poge 527
(55) Society for Visual Educotion — "Christ-
mas With Our World Neighbors" film-
strip, page 515
(56) Sylvonio — projection lomps, page 559
(57) Technical Services Inc. — 16mm projec-
tors, page 520
(58) University of Colif orino Pre«s — "Foil os
Art" book, page 528
159) Vocuumote Corp. — film protective prof
ess, page 560
(60) Viewlex, Inc. — V-500 projector, page
523
(61 ) V i s u o I Sciences — science filmstrips,
poge 560
(62) Wolloch b Associotes, Inc. — film and
record cabinets, page 545
(63) Yosemite Pork & Curry Co. — "Yosemite
High Sierra Trolls," film, page 560
(64) Zodiac Recording Co. Inc. — foreign
longuoge records, poge 553
BOOKLET REQUEST COUPON
To EdSCREEN & AVGUIDE, 2000 Lincoln Pork West BIdg., Chicago 14, III.
Send me booklets offered by the following advertisers in this Nov. 1957 issue.
The numbers of the advertisers (see above) ore listed above.
NAME (print).
ADDRESS
562
E(dScreen & AV Guide — November, 1957
TRADE DIRECTORY FOR THE AUDIO -VISUAL FIELD
KEY: <P> — producers, importers. (Ml — monufocturers. (D) — dealers, distributors, film rentol libraries, projection services.
Where a primary source also offers direct rental services, the double symbol (PD) appeors.
FILMS
AHocJotlon Films, Inc. (PD)
Hvodquortan:
347 Modiion Ave., N. Y. 17, N. Y
Rogional LIbrariM:
Broad at Elm, Ridgefield, N. ).
561 Hillgrove Ave., La Grange, III.
799 Stevenson St., San Froneisco, Col.
1108 Jackson St., Dallas 2. Tex.
BoHey Films, Inc. 'PD)
6509 De Longpre Ave., Hollywood 28, Col.
■randon Films <D>
200 W. 57tti St., New York, N. Y.
Bray Studios, inc. (PDl
729 Seventti Ave., New York 19, N. Y.
Coiilamporary Films, inc. (PDI
13 E. 37th St., New York 16, N. Y.
Carenet Instructional Films (PI
Coronet BIdg., Chicago 1, III.
Dawiing — Pat Dowling Pictures (PD)
1056 S. Robertson Blvd., Los Angeles 35, Col.
Family Films
5823 Santa Monica Blvd., Hollywood 38, Col.
Heidenkomp Nature Pictures (PDI
538 Glen Arden Dr., Pittsburgh 8, Pa.
Ideal Pictures, Inc.
Home Office:
58 E. South Water St., Chicago 1, III.
(D)
Branch Exchangee:
2161 Shattuck Ave., Berkeley 4, Col.
4336 W. Sunset Blvd., Los Angeles 29, Col.
714 - 18th Street, Denver 2, Colo.
1331 N. Miami, Miami 32, Fla.
52 Auburn Ave., N.E., Atlanta 3, Go.
58 E. South Water St., Chicago 1, III.
1108 High St., Des Moines, la.
422 W. Liberty St., Louisville 2, Ky.
1608 St. (diaries Ave., New Orleans 13, Lc.
102 W. 25th St., Baltimore 18, Md.
40 Melrase St., Boston 16, Moss.
13400 W. McNichols, Detroit 35, Mich.
1915 Chicogo Ave., Minneapolis 4, Minn.
1402 Locust St., Kansas City 6, Mo.
3743 Grovois, St. Louis 16, Mo.
1558 Main St., Buffalo 9, N.Y.
233-9 W. 42nd St., New York 36, N. Y.
137 Pork Ave., W., Mansfield, Ohio
[214 Third Ave., Pittsburgh 22, Pa.
^1239 SW 14th Ave., Portland 5, Ore.
[ 18 So. Third St., Memphis 3, Tenn.
' J 205 Commerce St., Dallas, Tex.
I 54 Orpheum Ave., Solt Lake City, Utah
t219 E. Main St., Richmond 19, Vo.
1370 S. Beretanla St., Honolulu, T.H.
L-, tatamatienoi Film Bureau (PD)
mk 57 E. Jackson Blvd, Chicago 4, ill.
Knowledge Builders (Classroom Films! (PD)
Visuol Education Center BIdg.,
Floral Pork, N, Y.
For information about Trade Directory
advertising rates, write EDUCA-
TIONAL SCREEN & AUDIO-VISUAL
GUIDE, 2000 Lincoln Park West BIdg.,
Chicago 14, III.
Methodist Publishing I4euse ID)
Headquarters:
201 Eighith Ave., South, Noshville 2, Tennessee
Branch Exchanges:
72 Broad Street, N. W., Atlanta 3, Georgia
516 N. Charles Street, Baltimore 3, Morylond
577 Boylston St., Boston 16, Mossoehusetts
740 Rush Street, Chicago 1 1 , Illinois
420 Plum Street, Cincinnati 2, Ohio
1910 Main Street, Dallas 1, Texas
28 East Elizabeth Street, Detroit 1, Michigan
1021 McGee Street, Kansas City 6, Missouri
5244 Santo Monica Blvd., Los Angeles 12
810 Broodway, Nashville 2, Tennessee
1 50 Fifth Avenue, New York 1 1 , New York
642 Smithfield St., Pittsburgh 30, Penna.
521 S. W. 1 1th Avenue, Portlond 5, Oregon
Fifth and Grace Sts., Richmond 16, Virginia
85 McAllister St., San Francisco 2, Colifomio
RECORDS
Portefilms
Orchard Lake, Mich.
(PDI
United Werid Flimi, Inc. (PDI
1445 Pork Ave., New York 29, N. Y.
542 S. Dearborn St., Chicogo 5, III.
6610 Melrose Ave., Los Angeles 38, Col.
287 Techwood Dr., NW, Atlonto, Go.
2227 Bryan St., Doiios, Tax.
5023 N. E. Sondy Blvd., Portland 13, Ore.
1311 N. E. Boyshore Dr., Miami, Flo.
LABORATORY SERVICES
Geo. W. Calburn, inc.
154 N. Wacker Drive, Chicogo 6, III.
Peerless Film Processing Corp.
165 W. 46th St., New York 36, N.Y.
Rapid Film Technique
37-02 27th St., Long Island City 1, N.Y.
MOTION PICTURE PROIECTORS & SUPPLIES
Ampro Corporation (M)
2835 N. Western Ave., Chicago 18, III.
Ball & Howeil Co. (Ml
7117 McCormick Rood, Chicago 45, III.
Compco Corporation (M)
2251 St. Paul Ave., Chicogo 47, ilL
Eastman Kodak Company (M)
Rochester 4, New York
RCA-Victor (M)
Radio Corp. of America, Camden, N. |.
Victor Animatograph Corp. (M)
Davenport, lowo
PROJECTOR TABLES
The Wiethoff Company, Inc.
1824 First St., San Fernando. Calif.
PRODUCTION EQUIPMENT
Camera Equipment Co. .,,...„ ****'
315 W. 43rd St., New York 36, N. Y.
Flermon & Bobb ^ ,. ,,= k. v '**"'
68 W. 45th St., New York 36, N. Y.
S.OS. Cinema Supply Corp. (MD)
602 W. 52nd St., New York 19, N. Y.
6331 Hollywood Blvd., Hollywood 28, Col.
Children's Reading Service
1078 St. John's Place, Brooklyn 13, N.Y.
Enrichment Materials Inc. (PD)
246 Fifth Ave., New York 1 , N. Y.
Folkways Records & Service Corp.
117 West 46th St., New York, N. Y.
RECORDERS — PLAYEM
Allied Radio Corporation (MD)
I I I N. Campbell Ave., Chicago 80, III.
Ampro Corporation (Ml
2835 N. Western Ave., Chicogo 18, ill.
DuKane Cerparatian
St. Charles, Illinois
<M>
SOUND SYSTEMS
Allied Radio Corporotion (MD)
1 1 1 N. Campbell Ave., Chicogo 80, III.
DuKane Corporation <MI
St. Charles, Illinois
FILMSTRIPI
Children's Reading Service
1078 St. John's Place, Brooklyn 13, N.Y.
DuKona Corporation (PD)
St. Chorles, Illinois
Fflmock Studios
1329 South Wabash, Chicago 5, III.
630 Ninth Avenue, New York, N. Y.
Enrichment Materials Inc. (PD)
246 Fifth Ave., New York 1, N.Y.
Society for Visual Education (PDI
1345 Diversey Porkwoy, Chicago 14
Teaching Aids Service, Inc. (PD)
Lowell Ave. & Cherry Lane, Floral Park, N.Y.
31 Union Square West, New York 3
Visual Sciences
599E — Suffern, N. Y.
irai
SLIDES
Key: Kedochreme IxZ. i'/« x 4'/« or iergat
Filmock Studios <P-2 and 4)
1329 South Wabash, Chicago 5, HI.
630 Ninth Avenue, New York, N. Y.
Hamilton Color Slides
(producer of 35mm and stereo duplicates)
127 N. Second St., Hamilton, Ohio
Keystone View Ca. (PO-4)
Meadville, Pa.
Radio-Mat Slide Ca., Inc. JP-X. 41
22 Ookridge Blvd., Doytono Beach, Flo.
FILMSTRIP, SLIDE fr OPAQUE PROJECTORS
Society for Visual Educatian (Ml
1345 Diversey Porkway, Chicogo 14, ID.
Viawiex, Incorporated (M)
35-01 Queens Blvd., Long Island aty, N. Y.
SCREENS
Radiant Manufacturing Co.
1204 So. Tolman Ave., Chicooe 8, ill.
SOUND SLIDE PROJECTORS
DuKane Cerporation
St. Charles, Illinois
EciScreen & AV Cui(de — November, 1957
(Ml
563
Check
these 10 points
in selecting
16 mm sound
projectors
0 -Does it h " "
n tT^ — ^ — — _ ^'^^"s fuj)
^^ — ^ 'ii«^5S?^^57;^^
y Doe<: t'f u ^~
ONLY VICTOR OFFERS SO MA.
PORT
EATURES
The above 10 points give a quick picture of the
advanced features you should expect in a modern
16 mm sound projector. Only a Victor brings you
all of them. And with every Victor you also get
the "standard" features of all quality sound pro-
jectors, including 2 speeds for sound and silent
film, still picture, and reverse projection.
Particularly important is Victor's new red.
white and blue color-coded threading. Color liiK
on projector clearly show where to thread and tlie
sequence of threading. Other time-proven fea-
tures—exclusive with Victor— are safety film
trips, top-mounted reels, and power rewinding
with no change of belts or reels.
Victor was first to develop 16 mm projectors
and through the years Victor has been first to
perfect improvements that assure finest pictures
—finest sound— easiest operation. Victor long has
been the choice of A-V experts in 73 countries.
NE^V VICTOR VIEWER
The first profes-
sional 16 mm
viewer with
"frame counter"
priced under$100.
Large.3!("x 4H"
screen is brilliant-
ly lighted by 75-
wattlamp. Equip-
ped with f2. 8 trip-
let lens. All optics
coated.
Victor Assembly 10 — Lightweight projector for small
audiences. Amplifier operates at 10 watts continuous output, 18
watts peak. Available with 9" speaker, top-mounted and fully
baffled — or separately ca.sed 12" speaker as shown.
VICTOR,
ANIMATOGRAPH CORPORATION
EST. 1910
ONLY $92.00
A DIVISION OF KALART
Producers of precision photographic equipment
PLAINVIL.LE. CONNECTICUT
^(S^
EDUCATIONAL
*1
& AUDIO-VISUAL GUIDE
BRETT HALL
DECEMBER, 1957 VOL. 36, No. 1 1
rIETT HALL
Film Production Trends
Educational Recordings
Research and Correlation
Professional Quality for
School-Made Films
Small Packages
Nontheatrical Film Rental
The Role of the "Special" Film
Audio-Visuals Serve
Specific Church Needs
Including the Annual —
BLUE BOOK OF AUDIO -VISUAL MATERIALS
From "To Each A Gift" (Concordia Films)
RCA
"LIFE-TESTED"*
16mm Projectors
scoop the field
with great new design advances !
FEATURt/^G great new BUILT-IN LUBRICATION !
No more lubrication needed for the life of your RCA
Projector. Oil-impregnated sintered metal parts run
quietly as a cat hundreds and hundreds of hours.
FBATUR/MG great new LONG LIFE FILM PRES-
SURE GUIDES! Nylon sprocket shoes and synthetic-
sapphire pressure shoe treat film with wholly new light
touch, protect it from wear at all critical contact points
in film path.
FSAT(/R/AiG Qreat new BOOST IN LIGHT ON
SCREEN ! RCA Projector is first designed for use with new
1200-watt lamp. Higher-power blower rotor moves more
air to keep aperture and mechanism cooler, assuring com-
plete film safety. Optional two-bladed shutter adds
another 40% Ught on screen for brightest picture ever.
FEAT(JR/A/G Qreai new WEAR-RESISTANT CASE!
Surf-green fabric case takes more scuffing and abrasion
and shows it less than any standard case in use today.
It's twice as resistant to ordinary wear.
Remember these great new RCA "LIFE-
TESTED" features. With them, you'll all
but forget maintenance for your projectors.
And of course RCA Projectors still thread
easiest of any 16mm machine. In fact, their
distinctive new surf- green finish makes for even
simpler threading and operating in darkened
rooms. The same superlatively clear, RCA-
engineered sound is yours, too.
See and hear how far ahead of the field you'll be
with the great new "LIFE-TESTED" line of
RCA 16mm Projectors. Ask your RCA Audio-
Visual Dealer about the powerful two-case
RCA Senior, the compact RCA Junior. Their
"LIFE-TESTED" features can be yours today!
*Rigid endurance standards have been set for RCA
"LIFE-TESTED" Projectors. Individual components as
well as finished projectors are subjected to continuous
testing to evaluate the durability and efficiency of all
operating parts. "LIFE-TESTED" at RCA means better,
more reliable performance from RCA projectors.
RADIO CORPORATION of AMERICA
Tmk(5) ®
EDUCATIONAL SERVICES
CAMDEN 2, N.J.
rr
FOUR GREAT
IMPROVEMENTS
make the new
RADIANT
EDUCATOR
the ideal
Projection Screen!
You add new brilliance ,and increased audience en-
joyment to your A. V. Program — when you use the
new Radiant ""Educator" with Uniglow. Your pic-
tures look better — brighter, sharper, with truer colors
and larger "good viewing" area. Set-up and disman-
tling time is cut to seconds. Your screens give longer,
more satisfactory service — with new protection
against tearing fabric from roller, with new protec-
tion against scratching, marring and scuffing.
SEE IT FOR YOURSELF
Arrange to see a demonstration of your own films, slides or film strips on tho
remarkable new Radiant Educator. Ask your authorized Radiant dealer for a
no-obligation demonstration— and moll coupon below for full details.
AVAILABLE ONLY THROUGH RADIANT AUTHORIZED AUDIO-VISUAL DEALERS
RADIANT
MANUFACTURING CORP.
Dept. X, P. 0. Box 5640, Chicago, Illinois
[2 Please rush full details on the new Radiant Educator Pro*
jection Screens.
Q] Please arrange for most convenient authorized Radiant dealer
to contact me regarding a no-obligation Educator demonstration.
Nome—
Orgonizatron—
Address
City
EdScreen & AV Guide — December, 1957
567
New ideas in teaching and training tools
...crafted by Bell & Howell, the recognized leader in audio-visual equip-
ment. New Electric Eye Cameras... Time and Motion Cameras... advanced
Slide and Movie Projectors... new high fidelity Tape Recorders... all with
Bell & Howell's famed engineering quality. Every one is sold and
serviced by the nation's most experienced A-V Dealers. Shop right here!
Seven Speed Triple Turret-all-pur- Motor Driven Triple Turret-over 15 Professional Hot Splicer-portable elec-
pose 16min camera calibrated for mo- minutes continuous filming. 400' maga- trie model. Cuts film handling costs. Makes
tion analysis. 70TMR. zine, electric motor. 16mm. 70HR. fast, permanent splices. 198.
Professional Type Recorder— upright
tape recorder with push-button con-
trols, 10" speaker. 730G1.
^
Hf
t?
f
4-Speaker Tape Recorder— high fidel-
ity for music appreciation. Unique sound
system, simple operation. 300L.
Deluxe Portable Tape Recorder-su-
jjerior 2-speaker model, versatile and
compact, newest control features. 775,
Magnetic Recording Projector — al-
lows you to record sound on 16mm film
—shows sound or silent film. 302.
Variable Speed Silent Projector
— 16mm silent projector adaptable for
film analysis. 400' capacity. 273.
Heavy Duty Sound Projector— meets
all projection situations, conference
rooms to auditoriums. 16mm. 614CB.
568
EdScreen & AV Guide — December, 1957
Magazine Load Electric Eye Camera Spool Load Electric Eye Camera Triple Turret Movie Camera -highly
-automation in filming; the lens sets -automatic exposure control. Lets versatile 16mm with multiple lenses for
itself automatically. 16mm. 200EE. everyone shoot expertly. 240EE. instant change of perspective. 240TA.
Automatic Slide Projector— Changes
slides automatically or by remote con-
trol. Easiest to use. Robomatic.
Filmstripand Slide Projector— shows
single and double frame strips and 2x2
slides. Unusually bright image. 724G1.
Brilliant Multipurpose Projector
— same versatility as 724G, with extra
brilliant 750 watt illumination. 724A.
^P '
Portable 2-Speaker Tape Recorder Time and Motion Projector- lets Professional Magnetic Recording- highly
— excellent fidelity, stretches your A-V you analyze action by slowing or versatile 16mm projector; meets "Joint Army-
budget without loss of quality. 770. stopping film. 173BD. Navy" sjiecifications. 614 CBRM.
Most popular sound projector — due
to outstanding sound and pictures,
proven dependability. 16mm. 385CR.
For full descriptions and prices, call your Bell & Howell AV
dealer, or write Bell & Howell, 7117 McCormick Rd., Chicago, 111.
!>-..
>
Bell & Howell
FINER PRODUCTS THROUGH IMAGINATION
EdScreen & AV Guide — December, 1957
569
FOR ^owi CLASSROOM I | jHettp Cijnstmag anb ?|appp i5eb3 gear
1H£ ik^'t TO USE
^rtovie-^rt»te
The Educator's Friend
Here's a quality projector
designed for the classroom
with rugged, precision con-
struction. Guaranteed a life-
time. Easiest to use. Easiest
to carry. Only 271/2 lbs.
Complete $298.50
SPLICE-0-FILM
In 3 seconds
a perfect scrape
within 1/10,000
of an inch
Only $99.50
n Harwald STORAGE CABINETS
for Beauty
Safety
Convenience
Efficiency
Economy.
□ Moviseop VIEWER
The very finest 16mm ac-
tion viewer. Precision Ger-
man mechanism. For pro-
ducers—T.V.— labs.
I 1
Please check squares above for com-
plete information on any or all Items
shown and mail this ad to:
theHARWALD CO.
1245 Chicago Ave., Evariston, III.
Plione: Davis 8-7070 ES
evie^ifutUeAe! Matf. all tUe. fO*fi- o/ l^^ UaluLtuf, i.eai<i*i
le ifiOuM., and nuitf, tU& comittf t^eat oe. ane. o^ leal
acJUeoe*He*U and iAti^acUan. Ou^ oweA pidu/te-
telU tUe. iio^ Itette^ tUa*i uMndi. — Ute. luaAM. ^eelUtf
o^ j/Ue.*ujUltif», ai. tieif/tia^i. (fcUUen. aAxu*4uL tJte. Ifi.**ulif.
(VUfCut la iintf. totfeiUe^ Uie old, old io*t<fi. a^ Ixwe. a4uL
clteen.. *1Uu U tUe ^eeii*i^ om. luould iUa>ie. wilU tfou
a4. u*e ie*id out tUii. i44.ue.
EDUCATIONAL SCREEN & A-V GUIDE
December, 19S7
Volume 36, Number II, Whole Number 357
C^ditotlai
574 SELECTING MATERIALS FOR INSTRUCTION
Mrtlctei
576 SMALL PACKAGES — Mary Malnworing
577 FILM PRODUCTION TRENDS — Ellsworth C. Dent
578 EDUCATIONAL RECORDINGS — L. V. Hollweck
579 ROLE OF THE "SPECIAL" FILM IN EDUCATION — Leo Dratfleld
580 RESEARCH AND CORRELATION — Warren P. Everote
581 AUDIO-VISUALS SERVE SPECIAL CHURCH NEEDS— Donald R. Lantz
582 NON-THEATRICAL FILM RENTAL — Poul R. Foght
583 FEATURES AND SHORTS — Robert C. Dcnielson
584 PROFESSIONAL QUALITY FOR SCHOOL-MADE FILMS — Susanne Clark
\Jlner featured
572 ON THE SCREEN
585 CHURCH DEPARTMENT — William S. Hockmon
587 EVALUATION OF NEW FILMS — L. C. Larson, Carolyn Guss, John Fritz
590 SOUND ADVICE — About Audio Moterials and Equipment
Max U. Blldersee
628 INDEX TO ADVERTISERS
629 INDEX TO EDUCATIONAL SCREEN & AUDIO-VISUAL GUIDE,
VOL. 36 (1957)
631 TRADE DIRECTORY FOR THE AUDIO-VISUAL FIELD
KJlue VSook Of .^udio- Uisual ifluleriali
593 SUBJECT INDEX TO MATERIALS
594 LISTINGS OF MATERIALS
627 INDEX TO PRODUCERS AND DISTRIBUTORS
BUSINESS & EDITORIAL ADDRESS: EDUCATIONAL SCREEN & AUDIO-VISUAL GUIDE.
2000 Lincoln Park West BIdg., Chicago M, Illinois. Contents indexed in the Wilson Educa-
tional Index. For microfilm volumes, write University Microfilms, Ann Arbor, Michigan.
SUBSCRIPTION PRICE (U.S. currency or equivalent i : Domestic — $4 one year, $6.50 two
years, $8 three years. Canadian and Pan-American — 50 cents extra per yeor. Other for-
eign— $1 extra per yeor. Single copy — 45 cents. Special December Blue Book issue — $1.00.
CHANGE OF ADDRESS should bie sent immediately to insure uninterrupted delivery of
your magazine. Allow five weeks for ctionge to become effective.
EDUCATIONAL SCREEN & AUDIO-VISUAL GUIDE is published monthly except July ancJ
August by Ttie Educational Screen, Inc. Publication office, Borrihgton, Illinois; Business
and Editorial Office, 2000 Lincoln Park West, Chicago 14, Illinois. Printed in ttie U.S.A.
Re-entered as second-class matter October, 1953 of the post office at Barrington, Illinois,
under the Act of March 3, 1879.
ENTIRE ISSUE COPYRIGHT 1957 BY THE EDUCATIONAL SCREEN, INC.
570
EdScreen & AV Guide — December, 1957
at
accredited
View/ex
A.V. deaters
everywhere
All VIEWLEX Projectors ore
Guaranteed for o llfeHme
with
Other
VIEWLEX Projectors
from
150 to 1000 Watts
Priced from
$39.25 to $238.50
V-500
A combination 35mm filmstrip and
2x2 slide Projector -500 -Watt Fan cooled
iewlex exc/uslves
• AUTOMATIC take-up reel — No more threading. Completely
automatic tal<e-up accepts film from projector channel and
automatically winds it neatly. • Built-in OPTICAL ENLARGING
Pointer — It's more than a pointer. Emphasizes by enlarging the area
you want even larger than the projected image. Fixes attention
on details under discussion. • Completely LIGHT TIGHT lamp
house — Not a ray of light can escape. The exclusive Viewlex
Light-Multiplier optical system provides more effective illumination
than ever before possible. • Vertical FAN MOUNTING behind lamp
For the first time cold air is drawn FIRST over the film plane,
then past the condensers against the lamp and then
immediately forced out the side grills. • And there's MORE! — NEW
Simplified Threading. One turn click stop for single and double
frame — vertical and horizontal. All aluminum castings. F/2.8,
3, 5, 7, 9 and 11 -inch lenses available. Guaranteed for a lifetime.
ieWleX INC. 35-01 QUEENS BOULEVARD • LONG ISLAND CITY I, N. Y.
EdScreen & AV Guide — December, 1957
571
Breaks through
LEARNING barriers
. . . speeds undersfanding
You'll be amazed at how much fast-
er .. . how much more thoroughly
. . . your students can absorb new
information when you enlarge
your teaching scope with this
Bausch & Lomb Balopticon® Pro-
jector. So versatile that your imagi-
nation sets its only limits! With this
one instrument you can project big,
brilliant, sharply detailed images of:
• SLIDES — student-made or com-
mercial.
• OPAQUE OBJECTS— drawings,
photograi>hs, pages of books or
magazines, science specimens,
maps, students' schoolwork, etc.
• FILM — commercial film strips or
individual frames ( Film projec-
tion attachment optional ) .
Help your students learn better by
helping them see and understand
better with a Bausch & Lomb Bal-
opticon Projector.
BAUSCH & LOMB OPTICAL CO.
80122 St. Paul St., Rochester 2, N. Y.
(^ Yes. I'd like an obligation-free demonstra-
tion of B&L Balopticon Projectors.
|— I Please send me Balopticon Catalog E-11.
Name
Title
School ,
Address
City Zone State
On the SCHEEN
Cover: "To Each A Gift"
The true Spirit of Christmas is dra-
matically told in a new film for the
Christmas Season from "This Is the
Life." It is a period picture from the
turn of the century that tells the heart-
warming story of how love and under-
standing bring Christmas to a family
of Swedish immigrants. The film is
produced by Concordia.
i Apology to RCA
It is with the deepest regret that we
have to announce an error in the
Radio Corporation of Ainerica ad that
appeared on the inside front cover of
the November issue of Educational
SCREEN. Instructions were to run
the ad in black and GREEN . . . (not
RED as was shown), since part of the
new design of their projector involved
a fresh, new color styling in surf-green,
the projector was to be pictured in
green.
Our apologies to the RCA people -
you will find the advertisement of
their new projector in its proper green
color on the inside front cover of this
issue. Tlie Editor.
Year-End Summary
A magazine's year-end issue marks
a proper time and place for a sum-
mary — of where we've been, where we
are, and where we think we're going.
In this issue, in addition to our cus-
tomary BLUE BOOK collation of the
year's production of instructional ma-
terials, we offer a .series of short year-
book type summaries dealing with
specific areas served by these materials.
To get these summaries in the rela-
tively short time available, our editors
turned, naturally, to a primary source
in each field. In most instances this
source was "commercial." Our article
on filmstrips is by a qualified profes-
sional educator, who, however, is not
without former commercial qualifica-
EDUCATIONAL SCREEN & AVGUIDE
EDITORIAL STAFF
PAUL C. REED, Editor. GAIL MARTIN, Man-
aging Editor. WILLIAM S. HOCKMAN, Editor
for the Church Field. L. C. LARSON, CAROLYN
GUSS, and JOHN FRITZ, Editors for Film
Evaluations. MAX U. BILDERSEE, Editor for the
Audio Field. ROBERT E. SCHREIBER, Editor for
the Audio-Visuol Trade Review. PHILIP LEWIS,
Technical Editor.
BUSINESS STAFF
K: S. GILLETTE, Publisher. MARIE C. GREENE,
WILLIAM LEWIN, Associate Publishers. JOSE-
PHINE H. KNIGHT, Business Monoger. PAT-
RICK A. PHILIPPI, Circulation Manager. WIL-
MA WIDDICOMBE, Advertising Production As-
sistant.
Advertising Representatives
WILLIAM LEWIN, 10 Broinerd Road, Summit,
N. J. (Crestview 3-3042)
WILLIAM F. KRUSE, 2000 Lincoln Park West
BIdg., Chicogo 14, III. (Bittersweet 8-5313)
tions. An article on the production
and sale of university-produced ma-
terials did not meet deadline — given
more time we hope to do better next
year. That is, if this type of review
treatment meets with the approval of
our readers.
This is no sputnik-launching idea.
It follows the pattern, on a very mod-
est scale, of the annual year books put
out by veteran trade publications. The
Fihn Daily's Yearbook, for instance,
is an invaluable review, work book,
and permanent repository of history in
the making. We are but doing what
every major magazine and newspaper
of note will be doing in their final
issues as the year comes to a dose.
It is not easy to write a fully objec-
tive, comprehensive summary of one's
field, or even of one's own production,
in 800 words or less, under the pressure
of an all-too-short time limit. If the
year-book idea is repeated (and possi-
bly expanded and improved) next year
the authors will be enlisted early
enough so they can be on the lookout
for material and ideas, far in advance
of deadline.
We extend our appreciation to our
good friends who wrote these sum-
maries on short notice, and our apolo-
gies to the many others who would
have responded in the same spirit had
they been asked. Perhaps some of
them will be. when the time comes
to plan a 1958 yearbook issue.
32nd Edition of the Blue Book
The Blue Book section of this issue,
beginning on page 593 is a review of
new materials made available dur-
ing 1957 and is based on announce-
ments received from releasing
organizations throughout the year and
published in previous issues of Ed
Screen. It presents a handy and com-
pact source of year-round reading and
reference, compiled in the order fol-
lowing:
(1) Subject Index to Materials (page
593) lists alphabetically the sub-
jects you are interested in.
(2) Listings of Materials (pages 594-
626) describes, classifies and indexes
films, filmstrips, slide sets, recordings
and other .\-V materials of 1957.
(3) Index to Producers and Distrib-
utors (page 627), arranged in alpha-
betical order. This index gives ad-
dresses of the producers and primary
distributors referred to in the listings
of materials.
572
EcJScreen & AV Guide — December, 1957
LEVOLOR SKYLIGHT BLINDS
ELIMINATE DANGLING CORDS
STANDARD SCHOOL WINDOW POLE CONTROLS TILT IN EITHER DIRECTION
There are many advantages in having a skylight dome on your
school to allow a natural entrance of sunlight. One disadvantage,
however, has been annoying, dangling cords.
Levolor Skylight Venetian Blinds enable the instructor to change
the room from maximum light to a soft diffused light— or optimum
darkness— in a matter of seconds with a simple twist of a window
pole. Installed to Levolor specifications, these blinds will sustain
better than 200 pounds.
Another method of controlling overhead daylight is by installing
motorized Levolor Skylight Venetian Blinds with push-button
control. This is undoubtedly the most desirable method for
Audio-Visual purposes.
For full details and specifications of the Levolor Skylight Blind,
window pole control or motorized, write to LEVOLOR
LORENTZEN, INC., A. V. DEPT., 720 Monroe St., Hoboken, N. J.
Be sure to specify
^~^jt[m' — '-^
pqj^
CK)
Controlled
With A
Standard
Window Pole
The Scientifically Developed Ai(dio-V isual Blind
COPYRIGHT: LEVOLOR LORENTZEN. INC.
EdScreen & AV Guide — December, 1957
573
SELECTING MATERIALS FOR INSTRUCTION
A few years ago the selection of audio-visual mate-
rials for instruction was no problem at all. Within
the memory of av workers who are still working, the
procedure was as simple as this: If teachers needed a
motion picture in relation to their unit of study on
Alaska, you looked in the Eastman Classroom Films
catalog to see if an Alaska film had been produced.
If one was listed, you bought it. If one hadn't been
produced, you went without.
We refreshed our memory of who was producing
what by reviewing the ads of the producers in the
EDUCATIONAL SCREEN issues of the early thir-
ties. Eastman was THE source for classroom motion
pictures. For filmstrips you turned to the Picturol
catalog of the Society for Visual Education. If it was
lantern slides and stereographs you were looking for,
the search, for all practical purposes, began and
ended with the catalog of the Keystone View Com-
pany. The problem of selection then was no problem
at all. Anybody could do it.
But today! Just a glance through the pages of this
annual Blue Book issue of SCREEN & GUIDE shows
the dimensions of today's selection problems. More
audio-visual materials are now produced each year
than the total in existence twenty-five years ago. For
every topic in the curriculum there is a wide variety
of excellent materials from which to choose. Schools
and school systems are faced with a formidable prob-
lem that is becoming increasingly complex in deter-
mining first how to choose, then selecting, those mate-
rials to be made readily available for their teachers
to use.
One school system we know about has synthesized
its experiences in dealing with the problem of selec-
tion of materials. They have worked out a clear cut
statement of "Guiding Principles" to govern their
materials selection procedures. Some of the principles
iliey evolved .seem worth repeating here:
. . . The single, most important objective in all
selection procedures is to locate and make
available lor teachers and pupils the best
materials that can be found to help in
reaching the teaching objectives set forth.
. . . Selection of instructional materials should
be based upon the judgments of those who
are to use them.
. . . Group judgments are superior to individual
judgments.
. . . Teacher judgments are best when they are
based upon actual experience in using the
materials in classroom situations.
. . . Selection of instructional materials should
be closely coordinated with ongoing cur-
riculum development work.
. . . Lists of approved and recommended in-
structional materials should be under con-
stant revision to assure up-to-dateness. Nor-
mally, no approval or recommendation
should be for a period greater than five
years.
These working principles that guide the selection
procedures of one school system provide no automatic
measuring device. There is no simple and easy way
to find the best audio-visual materials. What's best for
the instructional program of one school is not neces-
sarily best for another. The task of selection is one
of getting reliable judgments aboiu the probable in-
structional effectiveness of the materials that have
been produced in relation to the instructional objec-
tives to be achieved.
The pages of this special issue of EDUCATION.\L
SCREEN AND AUDIO-VISUAL GUIDE give you
the accurate data about the audio-visual materials
that have been produced in recent months. There's
one way for you to use this information so that it
will insure the continued production and the ex-
panded production of excellent and useful audio-
visual materials. Write to the producers, preview
their materials, evaluate, select, and then BUY the
materials that are best for your mstructional pro-
grams. The more audio-visual materials are used by
teachers the more materials there'll be for teachers
to use.
Paul C. Keeb
574
EdScreen & AV Guide — December, 1957
Imagine
Leonard
Bernstein
teaching
a class
for you!
I
It's possible on Columbia Records!
"Leonard Bernstein on Beethoven" is
a masterful demonstration of the
development of Beethoven's Fifth
Symphony. Or imagine the great
American poet, W. H. Auden reading
Elizabethan verse to your English
class. Think of your junior scientists
discovering the strange and marvelous
possibilities of the acoustical world
with all the facilities of a mammoth
sound studio! They're all in the
Columbia Records catalog. What could
make your classroom more
interesting! Your subjects come alive;
your teaching is at its most truly
creative! And Columbia's Guaranteed
High Fidelity assures absolute
reproduction of all the nuances of
performance . . . perfect balance with
full attention to the finest detail.
On Columbia Records, the "Sound
of Genius" brings you the world's
greatest performers creating the
world's greatest music.
COLUMBIA'S COMPLETE NUMERICAL
CATALOG with monthly supplement service
is now available to teachers and librarians
for the first time. The low cost of this service
also entitles you to all subsequent mailings
of music teaching aids and announcements
of important new materials. Fill in the
attached coupon and mail it today.
Do not send cash.
These listings are the barest indication
of the wealth of provocative and stimulat-
ing material available in Columbia's com-
prehensive educational catalog.
STRANGE TO YOUR EARS-Physics, sci-
ence and music teachers will find this
record an invaluable illustration of what
happens to familiar sounds when their
recognition factors (pitch, timbre, etc.)
are altered by modern electronic and tape
recording devices. ML 4938
ELIZABETHAN VERSE-Poems by Frances
Davison, Ben Jonson, Thomas Campion,
Edmund Spenser, Sir Walter Raleigh,
John Donne and anonymous poems. AN
EVENING OF ELIZABETHAN VERSE AND
ITS MUSIC-by Thomas Weelkes, Robert
Jones, John Wilbye, Alfonso Ferrabosco,
Thomas Morley, George Kirbye, John
Dowland, Orlando Gibbons, John Ward
and Thomas Tompkins. W. H. Auden
(reader) and the New York Pro Musica
Antiqua, directed by Noah Greenberg.
ML 5051
LEONARD BERNSTEIN ON BEETHOVEN
—Leonard Bernstein looks at Beethoven's
rejected sketches for the first movement
of the Fifth Symphony and demonstrates
with orchestral illustrations how this
work would have sounded had they not
been rejected.
BEETHOVEN: Symphony No. 5 in C Mi-
nor, Op. 67— Bruno Walter conducting
the New York Philharmonic. CL 918
WHAT IS JAZZ-Leonard Bernstein looks
at jazz with the assistance of several of
its leading exponents, among them Buck
Clayton, Bessie Smith, Miles Davis, Teo
Macero, Louis Armstrong and Buster
Bailey. CL 919
SONGS OF CHRISTMAS -The
Luboff Choir.
Norman
CL926
THE STINGIEST MAN IN TOWN-Based
on Charles Dickens' "A Christmas Carol."
CL 950
THE LITTLE STAR OF BETHLEHEM -
(story of Paul Tripp and music by George
Kleinsinger). THE TOY BOX (Ballet Suite)
by George Kleinsinger. CL 1046
The following listings represent a portion
of the material available on the HAR-
MONY label. It's a Columbia product
made with the budget in mind! List price
on the HARMONY record is only »1.98!
BACH: Six Brandenburg Concerti -Vols.
I, II, & III. Fritz Reiner conducting solo-
ists and chamber orchestra.
ML 7062, HL 7063, HL 7064
OFFENBACH: Gaite Parisienne-Ballet
CHOPIN: Les Sylphides-Ballet.
Efrem Kurtz conducting the Columbia
Symphony Orchestra. HL 7065
POPULAR OVERTURES AND DANCES:
Howard Barlow conducting the Columbia
Broadcasting Symphony. Selections from
Suppe, Sibelius, Moussorgsky, Tchaikov-
sky, Rossini and Smetana. HL 7066
All pricn »• iun«le(l IKI.
COLUMBIA|<^
PHONOGRAPHS
High Fidelity
Manual Portables
Both models HF-1 and HF-2 are noted
for excellence of sound reproduction.
Their sturdiness and portability make
them ideal for classroom, library and
auditorium use. The units play all
speeds, have built-in 45 rpm adapters;
both are equipped with two jeweled
slyli and powerful amplifiers. Speakers
and 30-foot extension cord are housed
in detachable lids. HFl has two 6"
speakers: deluxe model HF-2 has two
8" speakers, microphone with separate
fading control for PA. system use,
and storage space for EP-1 (earphone
attachment), as well as input jack for
use of tuner or stereophonic system.*
COLUMBIA <f> RECORDS
799 7th Avenue. New York 19. New York
Educational Dept. Box. ES 1257
Dear Sirs: Enclosed is my check ( ) or
money order ( ) for three dollars ($3.00)
for Columbia Records' complete numeri-
cal catalog with monthly supplement
service.
NAME
ADDRESS-
CITY
-ZONE
-STATE-
NAME OF SCHOOL.
J
would like further informstion on avsJUbility o( HF-1 iiK) HF-2 Q
The sound of knowledge is on w>*toT.>=*r^^
A DIVISION OF CBS ® "Cohimbll" "H«cmo«y" <f IhriM ll«|. ^JBS" T.M.
EcJScreen & AV Cui(de — December, 1957
:.-»
575
SMALL PACKAGES
That Bring Big Results With Filmstrips
hy Mary Mainwaring
Andio-Visual Director
Chicago Teacliers College
and
Wilson Junior College
Remember when filmstrips were al-
ways called slidefilms and you could
get a blistering burn if you touched
the lamp housing of a projector? Film-
strips have been used as instructional
materials for about thirty years, slides
even longer, and 1957 has brought
their popularity and value to a new
peak.
Among the factors in teachers' satis-
faction with projected still pictures,
whether in strips or slides, has been
the improvement of projectors. The
new ones are sheer pleasure to use.
When we demonstrate them to teach-
ers and student teachers in our Cen-
ter there is a quick reaction — "Let me
do it!" Not for weeks have we heard,
"No, thanks, I'm not mechanically in-
clined."
Another point in favor of filmstrips
and slides is that ubiquitous factor,
portability. On those days when all
the audio-visual carts are loaded with
fish tanks, plants and the mainte-
nance men's tools, you can put the
materials in your pocket, carry the
projector with one hand and a screen
with the other. When you reach your
classroom it takes about one square
foot of space and one minute of time
to set up the projector.
And then? The projector runs just
as fast or slowly as you want it to.
The sound filmstrip with a record
will set its own pace, true, but most
strips today have brief printed captions
and let you and your pupils provide
the commentary. Here is a truly flexi-
ble medium for instruction. There
is no predetermined running time
and you can use as much or as little
of the strip or slide set as you choose.
The graphic arts, like projector
manufacture, have reached new levels
of quality. Today the artwork, photog-
raphy and color reproduction in film-
strips and slides are usually excellent.
"1 bunny and 1 bunny are how
many bunnies?" Frame from fhe
SVE filmstrip produced by Joe
Urboncek, Audio-Visual Editor of
Chicago Schools Journol, Chicago
Teachers College.
It was not always so, but in 1957 we
take the best for granted and need
not settle for less.
The mechanics of still projection
are indeed well in hand, but what of
content? We have the medium for
visual communication, but what's the
message? The message is, "Here is your
world and its knowledge, from pre-
historic times up to now." It would
be difficult to name a topic, a subject
area, or a story that has turned up in
a school curriculum that has not soon
thereafter been rolled up in a film-
strip can. There is an embarrassment
of riches, a multitude of good things
in these small packages. Prehistoric
animals? Greek mythology? The Ro-
man Empire? The Medieval World?
Decimals? The weather? Animals, any-
kind? Architecture? American History?
This month's headlines? .All this and
more!
Thus another advantage in the use
of filmstrips and slides is wide cover-
age of subject matter. The topics have
the further value of being presented in
a related series of materials, and often
in a series of series. This allows —
even encourages — study in depth.
Recent production of filmstrips and
slides has proliferated the instructional
materials for all levels, from the pri-
mary grades through college. All these
materials serve many viewers, and
they are inexpensive. They come in
.small packages, and they are very good.
In arithmetic, among other fine
filmstrips, are the several series for
"Using and Understanding Numbers"
designed by Joseph Urbancek and
produced by the Society for Visual
Education. There are projected mate-
rials for art study in every grade, be-
ginning with the "Art in Our Class-
room" primary series and "Classroom
Art for Middle Grades" series from
Encyclopaedia Britannica Films, and
continuing with ".Adventures with
Art Materials" and ".Art and the
Crafts" series from SVE. For art
classes at the college level splendid
slide sets are available from Dr. Kon-
rad Prothmann. and both slides and
filmstrips from the Herbert E. Budek
company.
Guidance filmstrips for the primary
grades have been produced this year
by both Encyclopaedia Britannica
Films and the Society for Visual Edu-
cation. Eye Gate House and Filmstrip
House have brought out filmstrip
series about holidays. The language
arts have been well served by many
producers. Notable are the "Myths of
Greece and Rome" and "Your School
Publications" from Jam Handy, and
"Guideposts to Speaking and Writing"
from Filmstrip House.
The sciences and social studies have
been so enriched by recent filmstrips
and slides that it is almost impossible
to cite particidar sets and series. Yale's
"Pageant of .America" series of thirty
filmstrips is so remarkable that it
must be mentioned as one of the
great achievements of this year. Yet
this should not ob.scure the continuing
excellence of the New York Times
filmstrips, which are always well done.
For both of these fine series the
teacher's guides are especially valuable.
576
fri^rroon T-r AV C,
,U^K 1 Qt;T
Film Production Trends
Educational Film Spectaculars Initiated in 1957
I
Coronet released sixty-five new
educational films during 1957, each
available in either color or black and
white. Ihesc new films covered a wide
range of subjects in the curriculum.
\fore significantly, they were divided
appropriately among three principal
areas — 19 films for primary grades,
'19 for intermediate grades, and 27 for
junior and senior high .schools.
This production program represents
a continuous effort to develop a
curricular balance in films.a goal estab-
lished with the inception of the corn-
By Ellsworth C. Dent
Viee-Presldenf, ESQUIRE, Inc.
costumed actors, and a wealth of au-
thentic sets and backgrounds — in ef-
fect a high point in the production
of educational films. Each represents
a large investment by Coronet in re-
search and production, but is avail-
able to schools at the usual prices for
prints in color or black and white.
The purpose of this program is to
From fhe Coronet Film "The Jamestown Colony (1607-1620)'
pany nearly nineteen years ago. Fur-
thermore, the 1957 releases brought
the total of Coronet's teaching films
to 744, each produced under direct
and complete supervision every step
of the way. Coronet thus continues
its position as the world's largest pro-
ducer of educational films.
Three other trends dominated the
Coronet program during the year. One
reached its zenith in the release of
The Jamestoiun Colony (1607 Through
1620), Coronet's third educational
spectacular. This program of spectac-
ular films includes a projected six
films to be released during the cur-
rent school year. The two other spec-
taculars released earlier are The
French Revolution and Audubon and
the Birds of America. The next in this
special series will be High School
Prom, to be released in January, 1958.
Educational spectaculars are films
employing large scale production,
establish an even higher standard for
the production of educational films
— to give to schools the finest films
for classroom use.
The Jamestown Colony (1607
Through 1620) was photographed
completely at the 1957 Jamestown
Festival. It includes the authentic
restorations and scores of costumed
people, who staged the re-enactments
of early life in the settlement. It pre-
.serves the story of the first permanent
English Settlement in America, and
makes it available for classroom use
as desired. It symbolizes Coronet's
pioneering efforts in production on
location and its working relationship
with historical associations and muse-
ums to recreate history as authentically
as possible.
Releases in 1957 continue another
important trend at Coronet — films in
series. Five world history films brought
to 35 the number in this famous
Coronet series; five in American his-
tory make 26 in the U. S. history
series; while eight in literature bring
to 8 the films in American Literature
and to 12 those in English Literature.
In the field of geography, seven new
releases make a total of 62 films - all
for intermediate grades — and the
most complete and up-to-date group
available. More films in the area are
scheduled for 1958 release.
An unusual film in animation was
another highlight of the year's pro-
duction program — Grammar: Verbs
and Ways We Use Them. Lively and
entertaining figures illustrate a num-
ber of imjx)rtant grammatical con-
cepts. The use of animation injects
new life into a conventionally dull
subject and creates an alert audience,
well-oriented for further study. The
film was designed for use in junior-
senior high school, although many
teachers in the intermediate grades
will find it valuable to introduce the
subject.
Animation was used forcefully in
several other films this year, including
The Human Body: Circulatory Sys-
tem and Animah with Backbones. Re-
production in Animals contains effec-
tive use of photomicrography.
Another noticeable trend this year
has been the increased preference for
Coronet films among those who obtain
their films from rental libraries. This
is due primarily to the wide range of
good subjects available, supplemented
by the Coronet program of coopera-
tion with rental libraries to assist in
bringing these outstanding films to
the attention of film users. These in-
clude imprinted catalogues, flyers on
individual films and films in series,
and regular announcements of new
releases in Coronet Magazine and in
educational publications.
Coronet took another important
step forward during 1957 in preparing
true correlations with the principal
textbooks now in use throughout the
United States.
Correlation with units of instruc-
tion begins, of course, when the film
story is being prepared for produc-
tion. The correlation lists, therefore,
are merely for the convenience of
film users in selecting quickly those
films which are designed to assist in
teaching specific concepts. Sample
(Continued on page }86)
EdScreen Cr AV Guide — December, 1957
577
EDUCATIONAL RECORDINGS -
The Teacher Never Had It So Good!
Taken even literally, the title of this
article is strictly true. For the year
1957 further proved that today's
teacher can obtain practically any type
of record needed to teach, or supple-
ment the teaching of. all major courses
in the curriculum.
During this year, and for the past
several years, there have been two ma-
jor developments in educational re-
cordings. First, there is the tendency
for the major record companies
(Victor, Columbia, Decca. etc.) to con-
fine their educational offerings to the
broad school needs for records in the
field of classical and semi-classical mu-
sic, square and folk dances, and some
occasional records for the Social
Studies.
On the other hand, the smaller rec-
ord companies seem to have taken the
lead in supplying the more highly
specialized school records, such as ele-
mentary song and rhythmic material,
poetry and readings, folk and ethnic
recordings, dramatizations of historical
events, etc. Incidentally, nothing de-
rogatory is meant by the term "smaller
record companies." It simply means
those companies, such as Folkways.
Gloria Chandler, Caedmon, and En-
richment Records, and many others,
which have neither the resources nor
widespread distribution facilities of
the "major" companies. As a matter of
fact, many of the "smaller" record
companies have done a really out-
.slanding job of providing the highly
specialized educational records de-
manded by some schools, and not pro-
vided by the larger companies.
What did 1957 bring in the way of
new recording.s? First, let's cover the
general field of classical music. The
major companies, of course, continued
to literally pour out thousands of new
recordings of classical type music, all
of which can be used at some level of
education. These recordings must be
considered as "educational" as the mul-
tiplication tables, set to a musical,
rhythmic background, which were is-
sued by one company this year. Today,
the teacher can obtain a recording of
almost any piece of serious music ever
written - from Debussy's well known
La Mer, by Munch and the Boston
Symphony, to such an obscure compo-
sition as Mancinelli's "Cleopatra"
Overture, by Gamba and the London
Symphony. Name the selection, and
you can most probably find a record-
ing of it.
With this plethora of riches, the real
L. V. Hollweck,
Manager RCA Educational Services
problem of the school is to find which
of the 2,000 record companies in busi-
ness today issues what is neded. There
is no easy answer to the problem ex-
cept to say that someone like the
music supervisor, or audio-visual su-
pervisor, or some teacher in the school
should be given the responsibility of
keeping as up to date as possible on
what is being issued or available from
both large and small record manufac-
turers. This can be done by obtaining
catalogs yearly from as many compa-
nies as possible (both manufacturers
and retailers specializing in educa-
tional records), by checking advertise-
ments in educational and other mag-
azines, reading record review columns,
etc.
Of considerable interest to the
school purchaser of records during
1957 was the prevalence of many "spe-
cial price," meaning lower price, re-
cordings. Most o^ the larger companies
regularly released certain $3.98 LP's at
$2.98 for a limited time. Of even more
importance was the expansion of the
$1.98 LP lines of labels, such as Cam-
den. These low price lines offer
standard classical and children's rec-
ords, performed by major artists and
orchestras. Every educator should in-
vestigate these $1.98 records — you
can't go wrong at one-half the usual
price of a record!
During 1957 there was further ex-
pansion in the release of the more
highly specialized records for schools,
highlighted by many records for use
in the Social Studies area. These in-
cluded additional recorded dramatiza-
tions of the Landmark books, poetry
and literature readings, and many new
records of music, folk dances and songs
of foreign countries, as well as sections
of our own country.
Of considerable interest also during
the past year was the entrance of Key-
board, Jr. into the record field with a
series of records for Elementary, Jun-
ior and Senior High Schools which
tie-in directly with their particular
monthly lessons. Appearing also were
series of records, with instructions, to
teach Social Dancing.
During the ])ast year two of the ma-
jor music book publishers, Ginn and
Company and Silver Burdett, issued
new books with accompanying records.
This is a continuance of the practice
of such companies to provide "model"
recordings of the material in their
song books. This practice is also being
adopted by other companies; for ex-
ample, some of the standard publishers
of band scores now also have record-
ings for use as "models" of how they
should be jjlayed.
Released also this year were new
filmstrips in the Jam Handy series of
Stories of Music Classics. For each
filmstrip they al.so issue an LP record
in which the music is directly related
to each frame of the filmstrip.
.\ prominent development during
the year was the resurgence of chil-
dren's records on the low price labels.
While some of these records are not
what might strictly be termed educa-
tional, judicious selection by the
teacher will uncover dozens of fine
story type records which are ideal for
u.se with pre-school and primary grade
diiklren.
Future Trends in the Record Industry
A problem common to most schools
is their inability to get good service on
the more specialized educational rec-
ords. Simply stated, most record deal-
ers just can't afford to stock them. A
promising new development is the
growing interest of .-Xudio-Visual deal-
ers in stocking and selling the educa-
tional record in addition to the
projectors, tape recorders, phonographs
he now handles. RCA Victor has just
made available, to its Audio-Visual
dealers, the complete line of educa-
tional records — the Basic Record Li-
brary for Elementary Schools, folk and
square dances, foreign language
courses, etc. This development, if ex-
panded to the fullest, could help solve
the school problem of obtaining rec-
ords promptly.
There is a further growing trend
toward more record dealers specializ-
ing in a mail order business devoted
solely to records for schools. Such set-
ups now exist in Washington, New
York, Los .Angeles, San Francisco and
other cities. This type specialty dealer
issues his own Educational Record
Catalog and will give prompt mail
order service anywhere in the country
although their major business is us-
ually more of regional nature.
All in all, 1957 was a good record
year as far as education was concerned.
There is every indication that the fu-
ture will be even more productive,
especially as tape recordings, which
schools are just beginning to investi-
gate, come into more general use.
578
EdScreen tj AV Guide — December, 1957
The Role of the "Special" Film in Education
by Leo Dratfield
Contemporary Films, Inc.
The motion picture is the most im-
portant means of communication de-
veloped by man since the invention of
the printing press. Because the gift of
sight is common to all men, the fan-
tastic ability of the film to communi-
cate enables it to transcend the
barriers of language, race and creed,
and even to a considerable extent the
differences of cultural or educational
level. As a means of mass communica-
tion the feature-length entertainment
film, or, more recently, its specialized
versions produced for television, is the
first thing that comes to mind when-
ever the concept "film" is mentioned.
While it is true that, for better or
worse, all films are "educational" in
effect, a special category of educational
(instructional, nontheatrical) pictures
has been developed quite apart from
the theatrical or entertainment main-
stream. This in turn has numerous
subdivisions: classroom, religious,
traininiT, advertising, etc.
But there is a third main current or
type of film that, while it has attri-
butes of those already mentioned, fits
strictly into neither grouping. This,
for want of a more precise definition,
is the "special" film. Variously cate-
gorized as art, poetic, informational,
documentary, educational, or experi-
mental, these "special" films are in the
main nothing more than highly enter-
taining, interest-challenging films deal-
ing with those real areas of human life,
thought and art that the average com-
mercial entertainment or didactic effort
leaves fallow.
Due to the nature of the film indus-
try's economics and booking eccentrici-
ties, these "special" films cannot, except
for rare exceptions, be seen in the
regular theatres. The public is thus
deprived of access to a large body of
interesting work produced by some of
the world's most gifted, most creative
film-makers. This situation is met by
specialized film libraries, ours among
others, who encourage the production
and foster the distribution of the spe-
cial film. In our own case, for exam-
ple, the 1957 releases ( or in a few
cases re-issues) ran the gamut of
literary classic (VOLPONE), art
(PICASSO), sociology (ON THE
BOWERY), whimsy (the Lotte Rein-
iger silhouette cartoons), master doc-
umentaries (Robert Flaherty's LOUIS-
I.\NA STORY), biography (HELEN
KELLER), and dozens of others, long
and short. Each reflecting small seg-
ments of life — an amusement park,
.-\frican masks, cinematic experimenta-
tion — these are films that, with out-
standing artistry, convey an elusive
yet essential part of life.
The "special" film is no longer a
curio, but a healthy, integral part of
the film scene. Such films now circu-
late widely to adult education groups,
to museums, schools and colleges, to
film societies and to churches, and, in
general, to the curious and intelligent
who are dissatisfied with the stifling,
sometimes anti-human, films that con-
stitute so much of the theatre's offer-
ings. Educational institutions draw
upon the "special" film library as a
tribution has been afforded such crea-
tions as those of Louis de Rochemont,
British Information Services, Mental
Health Film Board, Rembrandt Films,
and National Film Board of Canada.
Screen classics, plus the ever-expanding
works of independent producers gen-
erally, broaden the diversification of
offerings available through the "spe-
cial" film library.
Independent, creative artists all over
the world are working outside the
orbit of commercial production. Ex-
traordinarily sensitive, they translate
the phenomena of life into film, and
give their fellowmen an opportunity to
add dimension to learning and to
leisure. There is growing use of and
demand for the "special" film. Its
]jrospects and potential for the pro-
From the Contemporary Film "The Magic Fiddle"
source of enrichment material as a
challenging, broadening, illustrative
spicing to conventional lecture or
classroom routines. The special film
stimulates the student's imagination
and brings to light exciting facets of
the world of literature, travel, the arts
and contemporary thought.
At present it is only through the
special film library that wide-scale dis-
tribution can be obtained for many
worthwhile films from unusual or spe-
cialized sources. In our own case dis-
EdScreen & AV Guide — December, 1957
motion of better understanding among
the peoples of the world are unlimited.
We cannot know everything, or be
everywhere, but thanks to the film the
dream of universal knowledge and uni-
versal experience is not too wild a
dream. Bringing special witness by
intensely creative talents that burst
through conventional forms if need
be in order to say their say, this "dif-
ferent," unusual, "special" film should
be a part of the cultural fare of
everyone.
579
RESEARCH AND
CORRELATION
Film Series Provides Physics Course
by Warren P. Everote
Vice-President, Research and Production
Encyclopaedia Britannica Films, Inc.
Encyclopaedia Britannica Films has
just completed its biggest year of
production. During this year we com-
pleted successfully the most massive
project of its Itind ever undertaken
in the classroom film field — the pro-
duction of a full year's course in high
school physics. At the same time we
carried through an expanded produc-
tion program of films and filmstrips
designed for major subject-matter
areas ranging from the primary grades
through the senior high school.
This year's program had three ob-
jectives: To produce films and film-
strips most closely designed to meet
the urgent needs of teachers; to em-
ploy outstanding talent and the most
effective motion picture techniques
in all productions; to take the lead
in pioneering new types of materials,
new subject matter areas, and new
methods of production. All of these
aims were reflected in our activities
during the year.
The endeavor to tailor our produc-
tion more scientifically to school needs
h.is required increased emphasis on
researdi, including the study of the
curriculum and the assessment of the
place of films and filmstrips in rela-
tionship to other instructional mate-
rials in typical units of study. An im-
portant research activity during the
year was the publication of a com-
prehensive set of correlations of our
films and filmstrips with textbooks
most widely used from kindergarten
through grade twelve.
Research was also basic to another
facet of our program that was ex-
panded upon this year. This is the
continuing evaluation of our present
librarv and the revision of films to
bring them up to date or to make
them better suited to current school
needs. Among these completely new
editions, called second editions, re-
leased during the year were' such es-
sehtial films for the prirnary grades
as FOOD STORE. ROBIN RED-
BREAST, and FARM ANIMALS:
films for elementary science, such as
ROOTS OF PLANTS and THE
FROG; and such elementary social
studies films as ARGENTINA -
PEOPLE OF THE PAMPA and
BRAZIL - PEOPLE OF THE HIGH-
LANDS.
The year's production program pro-
vided a balanced offering for every
grade level including films and film-
strips designed for important new
fields as well as those designed to
strengthen popular old ones. Of ex-
ceptional value for the primary grades
is a group of exciting new films for
reading readiness and creative expres-
sion, including such titles as MOTH-
ER RABBITS FAMILY and the
highly imaginative MRS. .\ND MR.
PE.\COCK. E'or much the same au-
diences we released a new set of film-
strip series developed from the work
of Walt Disney. These include DIS-
NEYLAND, THE ARCTIC WIL-
DERNESS, ADVENTURE STORIES,
and others.
For the upper elementary grades
our production included a number of
films in science and a very broad-
scale program of new films and film-
strips in world geography that blanket
the globe from Latin America to
Southeast Asia and on to Western
Europe. Of particular significance in
elementary social studies is a complete
package of three films on the American
Indian that provides a historical
sweep from pre-Columbian times to
the present day, quite unlike any
other film materials now in the field.
Complementing these films, we also
released an imaginative and highly
artistic filmstrip series on the cultures
of the Plains and Woodlands Indians.
.Among the noteworthy films pro-
duced for the high school level were
additions to our series in world his-
tory and .American history, among
them THE RENAISSANCE. LEO-
NARDO DA VINCI. SIR FRANCIS
DRAKE, and WORLD WAR I. We
also added to our basic and ever-
popular offering of biology films with
such titles as PROTOZOA: ONE-
CELLED ANIMALS, WORK OF
THE BLOOD, GROWTH OF
SEED.S, and INSECT LIFE CYCLE:
THE PERIODIC CICADA.
The production effort that went
into these groups of films illustrates
the emphasis in our program on the
second objective: To employ out-
standing talent and the most effective
motion picture techniques. Our new
group of biology films contains pho-
tography of great distinction — includ-
ing sequences of photomicrography,
time lap.se photography, and other
camera techniques. The.se are the work
of such noted specialists in photo-
micrography as Dr. Roman Vishniac
and the famous team of Dr. Bremen
R. Lutz and Dr. George A. Fulton of
Boston University, and Dr. William
Harlow in time lapse photography.
To put outstanding production
(|ualities into our films and filmstrips
we have also continued our program
of overseas production on a broad
scale. Our purpose here is always to
make our films wherever they can be
most effectively produced. Hence we
went to Vienna to make our new or-
chestra series and to France to make
our distinguished series in Medieval
history. This year we went to Italy
for THE RENAISSANCE and LEO-
NARDO DA VINCI and to England
for SIR FRANCIS DRAKE. We also
expanded our production program in
geography, sending cameramen as far
west as Burma and India, as far south
as Argentina, and eastward to the
Netherlands and Germany.
An important new development in
classroom film design was the produc-
tion and release by Encyclopaedia
Britannica Films of the complete
course in high school physics. Com-
prising 162 films, each a half-hour
long and in color, this series presented
Professor Harvey E. White of the
University of California teaching an
introductory physics course to high
school students in Pittsburgh, Penn-
sylvania. The course was filmed at
Pittsburgh's educational television
station, WQED, simultaneously with
Dr. White's live telecasts to high
school classrooms. The production
was made possible by a grant of a
quarter of a million dollars from the
Fund for the Advancement of Educa-
tion of the Ford Foundation. Even
before the filming of the course was
completed, it was in use in the Chi-
cago Public Schools, and, by year's
end, some forty school systems were
teaching physics through films. The
course was also being tested in a
broad scale study of the effectiveness
of visual teaching conducted by the
University of Wisconsin, and financed
by the Ford Foundation. This study
involved telecasting the course to 3000
students in high schools in seventy
Wisconsin communities.
580
EdScreen & AV Guide — December, 1957
^^Ui
udio- Visuals Serve Specific
Church Needs
by Donald R. Lantz,
Director of Bellgrlons Education, Faiiiily Films, Inc.
)ne of the significant developments
in the field of religious audio-visuals
is the growing emphasis upon specific
materials to meet definite church ob-
jectives. There is a growing realiza-
[ tion on the part of both the audio-
1 visual and the curriculum specialists
that motion pictures, filmstrips, and
all other audio-visual resources must
be integrated more closely than ever
before with church school curricula
and church emphases.
Since such integrated material will
be used more widely and (it is hoped)
more effectively than would be the
unrelated production, producers are
more and more concerned with creat-
ing materials that can be recom-
mended by denominational leaders
and can be written into church school
curricula resources for teachers and
into church calendars.
The most urgent demand seems to
be for materials related to the in-
dividual church school classroom. An
increasing number of Sunday School
lesson guides published by independent
publishers as well as denomina-
tional publishing houses are appear-
ing with suggested audio-visual re-
sources written into the teacher's
helps and lesson commentaries. Two
examples are the Sunday School
Teaclier's Guide (Tarbel) and the
International Lesson Annual (Abing-
don). Denominational leaders such as
Mary Phyllis Young (Presbyterian,
U. S. A.) and Floyd Watt (Evangeli-
cal United Brethren) make specific
suggestions for Church school teachers.
The Methodists and the Southern
Baptists have been publishing corre-
lation lists for several years. Many
other denominations are likewise
helpful to their constituency in sug-
gesting audiovisual resources.
In the past there has been over-
concentration on a single media. Some
denominational leaders are constantly
suggesting a variety of correlated ma-
terials that are in keeping with the
best knowledge of the effective utili-
zation of related materials that sup-
port one another. Varieties of audio-
visual resources are suggested for
specific lessons and units. Good cor-
relation and integration does not con-
centrate on filmstrips, motion pic-
tures, or any other media. The best
device or resource to accomplish the
intended objective under the condi-
Old Testament Production Schedule: L to R, Lou Perlof, Prod. Mgr.; Rev.
Victor Growcock, Exec. Producer; Clancy Hernem, Ass't Director and
Edward Dew, Director.
tions in which it is to be used is now
being recommended. A high level of
such utilization is appearing in the
church field.
The producer of religious audio-
visual materials is helping to develop
this higher concept with extensive
utilization training workshop and
leadership school activities. In our own
case, also, Family Films has established
a fully equipped department for the
production of filmstrips.
During the past year there has been
a notable step-up in denominational
production programs. Production of
films and filmstrips by denominations
for their own denominational pur-
poses is nothing new, but there has
been a growing realization that de-
nominational curriculum limits are
best observed by the denomination's
own production efforts. In many cases
use is made of independent profes-
sional producers such as Family Films
for major production programs for
television series or annual promo-
tional films. The newest and most ac-
tive trend in this field is in the pro-
duction of biblical films. Examples
are the ten-episode Book of Acts
Series by the Southern Baptist Conven-
tion and the fourteen-episode Old
Testament Series by the Lutheran
EdScreen & AV Guide — December, 1957
Church-Missouri Synod, both made at
Family Films' studios in Hollywood.
These activities in no way displace
the creative activities of the independ-
ent religious film producer here or
abroad, and the same is true for the
cooperative denominational efforts of
the Broadcasting and Film Commis-
sion of the National Council of
Churches.
Even with a constant flow of better
integrated materials assured, the re-
ligious audio-visual field is not with-
out its problems. The chief concern
is for the development of leadership
for the training and encouragement
of local church and church school
workers to make the proper and effec-
tive uses of these resources. This issue
occasioned much serious discussion at
the International Conference at Green
Lake this year. The idea that there
was "too much" audio-visual material
was balanced with the bringing to
light of the fact that there are large
numbers of churches and church-
related organizations who are not now
using audio-visuals. Until these make
frequent, consistent, effective, and re-
peated use of these God-given instru-
ments, there never can be "too much."
Our big problem now is in better
leadership training.
581
NONTHEATRICAL
FILM RENTAL-- 1957
by Paul R. Foght
Crcneral Manager, Ideal Pictores Corp.
In full keeping with the times, the
nontheatrical film business does its
share of rocking and rolling. It is a
business which is fundamentally in
full accord with today's mores — it
helps accomplish the great big Amer-
ican objective of getting more work
done in less time and thus enables us
to have more time for recreation and
relaxation.
Films help the school to cover twice
the traditional subject matter without
homework. Business uses films to ex-
plain and teach. Churches motivate
and attain their Christian objectives by
use of film — in adidt service and Sun-
day Sdiool.
To increase our enjoyment of leisure
time, the entertainment film stands
more than ever ready to administer to
the tastes and interests of individual
groups seeking healthful and pleasant
recreation. It affords recreation and
relaxation better by far than any "hap-
piness" pill.
Of course, any business or industry
must have more than a sympathetic
accord with its times to warrant con-
tinuing success. In this attempt at a
nut-shell review of I957's nontheatrical
film business, I must needs fall back
upon my knowledge of Ideal Pictures'
experience but I believe it to be suflTi-
ciently typical to serve as a picture of
the field.
The entertainment film took some
mighty severe jolts when television be-
came our daily companion. During the
1946-1948 period, most film libraries
were dependent upon independently
produced features for their livelihood.
"ESCAPADE IN JAPAN" — one of the new RKO-Radio Picture Corp
feature films released in 1 6mm through IDEAL PICTURES CORP.
These were the selfsame pictures to
which television had initial access. The
inevitable residt was a great fall-off in
entertainment film rental revenue and
the virtual death of home-show cus-
tomer trade.
Gradually, this important part of
our business has righted itself. A great
new wealth of features has come into
the sixteen millimeter field. Seemingly,
nontheatrical distribution is destined
to receive the Hollywood product after
the period of 35 millimeter release, but
considerably prior to clearance for use
by television. With the release of bet-
ter, and much more recent pictures,
the feature business has regained its
stride.
Ideal Pictures is fortunate in having
exclusive 16mm distribution of the
more current RKO-Radio-Pictures, Inc.
productions, especially the most recent
block of approximately ninety new
features, now available only through
Ideal's branch libraries. These are not
currently released for television, and
are usable (in "shut-in" situations) as
early as six months after theatrical re-
lease date. Older RKO releases are
now available from other sources for
both TV and 16mm group audience
use. Ideal will continue to offer some
that have been found especially suit-
able for school and similar use.
People are inherently gregarious,
and as long as this holds true, the
feature film will serve well as a catalyst
whenever it is essential to gather peo-
ple together. This holds true whether
the objective is family night at the
church, a P.T.A. meeting, or election
night in the trade union hall. With
excellent timing, the upsurge in enter-
tainment film usage has solved many a
school's problem of overcrowding at
noon-hours. Here the film helps assure
needed quiet when half of the school
lunches while the other half remains
in class.
Industry-sponsored films continue to
improve in their ability to present new
ideas and new products. Today these
films definitely fit into most school cur-
riculums and are widely accepted by
clubs, churches and lodges. Ten years
ago the spon.sor eagerly sought audi-
ences for his film. Today he has become
increasingly discriminating in his
search for specific audiences. ,\s spon-
sored productions continue to improve
this trend will continue. Users of
sponsored films can help speed this
improvement by adding their com-
ments in the space provided on the
"audience report" forms. Every request
for a free film definitely implies a
promise to mail back a report on the
showing, as binding as that to return
the film itself. Since the sponsor pays
the distributor only for bookings on
582
EdScreen & AV Guide — December, 1957
which the user has returned this audi-
ence report, it is clear that a failure
to mail such reports is an unfair hard-
ship on the library that has supplied
the free film.
It might be said that tlie religious
film oderings of today have outraced
their market. Our religious producers
are offering a breadth and excellence
of new production which leaves many
churches without adecpiate knowledge
or guidance in the task of selecting
proper materials for the proper time
of use. Practically any denomination
and most individual churches can se-
lect films doctrinally suitable among
the wealth of films recently produced.
Thanks to the foresight of the religious
film producers, these films are offered
the church at reasonable and uniform
rental rates. Workshops and sem-
inaries are training more and more
better qualicd film users. This in-
evitably leads to the increased utiliza-
tion of these fine materials.
My personal view is that the distri-
bution of classroom teaching films has
been on an out-of-step basis from the
beginning. Mistakenly, in my opinion,
the teaching film initially sought its
distribution base in the tax-supported
institution rather than in free enter-
prise competitive business. Except
where films are for the buyer's own
use, this subsidized distribution has
placed great handicaps upon the pri-
vate producer and distributor of edu-
cational films. We still find state uni-
versity film libraries renting films
below cost to school systems more ade-
quately financed than the rental
source itself. There are even instances
where the films purchased by one state
are rented on a below cost basis to
the schools of some Other state. A self-
sustaining film rental structure is es-
sential if the full investment needed by
the teaching film field is ever to be
attracted to it. Fortunately, teaching
film rentals are gradually reaching
levels which are self-supporting. This
is progress indeed, considering that
only twelve years have elapsed since
major educational film producers first
made their product available to com-
mercial libraries.
Like every competitive industry, the
nonthcatrical film offers all of the
thrills of achievement and all the dis-
appointment of failure. Perhaps ours
is the path of the medieval Crusader
who took three steps forward and then
one backwards. At any rate, while
progress may be slow, it does seem to
be steady, and the operator of a good
nontheatrical film library has the sat-
isfaction of rendering a service essen-
tial to the well-being of many thou-
sands of group audiences of every kind.
Features and Shorts
Find Wide Distribution
by Rol)erl C. Daniolson
FILMS INCOKPOKATED
Since its acquisition by Encyclopae-
dia Britannica Films in 19.51, Films
Incorporated has continued to build
an incomparable library of the finest
feature films and short subjects pro-
duced by the major Hollywood studios.
Now more than 1,500 feature films
and short subjects are available for
distribution to schools, churches, clubs,
industry, hospitals, institutions and
other community organizations.
Already distributing features and
shorts from 20th Century-Fox, Walt
Disney, Warner Bros., and other inde-
pendent producers. Films Incorporated
recently signed a contract with Loew's
Incorporated for the I6mni nontheat-
rical distribution rights of M-G-M pro-
ductions.
Included in the arrangement are
such excellent feature classics as
IVANHOE, MADAME CURIE, JUL-
IUS CAESAR, EDISON THE MAN,
and KIM, plus many others suitable
for school use.
The addition of the great M-G-M
features is the latest in a long list
of "firsts" such as Films Incorpo-
rated's introduction of features and
shorts in 16mm CinemaScope, offering
users the finest in wide-screen motion
pictures. Today more than 100 true
CinemaScope features and short sub-
jects are listed in the Films Incor-
porated catalog. It has been gratifying
to see the immediate reception to
Ifimm CinemaScope which has been
widely accepted and used by many
schools, hospitals, industrial and other
organizations.
As a special service to its customers,
Films Incorpcjrated now offers a com-
plete line of anamorphic lenses and
Radiant .screens, for wide-screen projec-
tion plus economical package plans
where both lens and screen can be
purchased at a nominal price.
Films Incorporated maintains seven
major exchanges and many sub-
exchanges located in principal cities
throughout the nation. They a.ssure
customers prompt, efficient program
service with complete film inspection
by skilled personnel and on-time, de-
pendable delivery.
Each year a catalog is published
listing all titles with complete de-
scriptions. This year, not only was a
112-page catalog produced in Septem-
ber listing the top-quality features
and shorts, but also a 48-page Budget
Feature catalog was printed, listing
450 additional titles available at budg-
et rental. Copies of both catalogs are
available upon request.
Looking ahead towards next year
we will see the latest in new feature
film entertainment (available as early
as six months from 35mm national
release date) added to the world's
finest features and shorts from the
foremost producers.
OK
"I'm positive Miss Kennedy said
SPLICE the tape Johnny, not
SLICE it!"
/ . . V .//^/^.t^
EdScreen & AV Guide — December, 1957
583
Professional Quality for School-Made Films
Colonel J. H. Jocobsen gives acting direc-
tion to Northwestern Military and Noval
Academy cadet, for role in film "Time of
Your Life."
When Colonel J. H. Jacobsen
shows a group of Northwestern Mili-
tary and Naval Academy alumni and
prospective students the film "Time
of Your Life," it is with a special
pride, for in addition to being head-
master of this military prep school at
Lake Geneva, Wisconsin, an army
officer and an Episcopalian priest, he
is also the producer of this 26 minute
sound-color documentary film.
When he became headmaster some
year ago. Colonel Jacobsen began to
take his own publicity still shots. Soon
his growing interest in photography
led to the purchase of a 16mm mo-
tion picture camera. He developed
the habit of carrying his 16mm camera
to all outdoor events. Parades, foot-
ball, tobogganing, skating, baseball,
sailing and other outdoor sequences
soon totaled over 4,000 feet of ex-
posed footage.
As the footage mounted, Colonel
Jacobsen began to toy with the idea
of creating a film about Northwestern
using the best of these sequences.
Working with a limited budget, his
goal to produce a professional, pol-
ished film on this restricted budget
seemed impossible until he discovered
that professional producer services
such as editing, sound recording and
titles could be purcliased singly or in
combination from qualified labora-
By Susanne Clark
Geo. W. Colliurn Laboratory, Inc.
tories or producer service organiza-
tions. '
After rough editing his footage, he
took the remaining 2,000 feet and his
ideas for a script to the Geo. W. Col-
burn Laboratory, Inc., where he found
the total tab for the finished film
would depend solely on how much or
how little of the work he performed
himself. He found there was not just
one but many ways to solve his film
problems effectively. After every phase
of the motion picture from script to
finished film was reviewed, Colonel
Jacobsen selected the following pro-
fessional services to complete his film:
Script: Because a film script is a
highly skilled form of writing involv-
ing technical know-how. Colonel Ja-
cobsen worked closely with an assigned
professional writer and an editor. They
viewed the footage together and de-
cided what additional sequences were
needed to round out the story.
Photography: Since interior photog-
raphy of sequences including Colonel
Jacobsen and school activities were
needed, Colburn sent a camera crew
to Lake Geneva for two days of loca-
tion work.
Workprint: Because original film is
irreplaceable, a workprint copy was
made. The editors cut, paced and ar-
ranged sequences using this workprint
as they created the film story.
Talent Selection: Auditions were
held to select a narrator. The voice
was to be that of a cadet at the acad-
emy who appeared throughout the
film. Selected for the part was Ezra
Stone who played Henry Aldrich on
radio for many years.
Recording: After the script and tal-
ent were approved by Colonel Jacob-
sen, the narration was recorded. To
provide authentic music for one of the
sequences, the academy's bagpipe
troop came down to the studio for a
special recording session.
Editing: Experienced editors did the
creative and exacting work of editing
the film to the script.
Titles: Main, credit and end titles
were designed and photographed by
the Laboratory's art staff.
Music and Sound Effects Selection:
An experienced music editor carefully
selected music for the title and end
sequences and three "bridges" from
the large stock music library main-
tained by the Laboratory.
Approval Showing: By "interlocked
projection," workprint, voice track
and music track were combined and
shown for Colonel Jacobsen. Some
minor changes were made and final
approval was given.
Rerecording: Voice, music and
sound effects tracks were blended
smoothly onto a single "mixed" track
for making the final composite sound
prints.
Matching: \t last the original film
was taken from the vault, matched
frame by frame to the edited work-
])rint. The matched original along
with the mixed photographic sound
track was used by the printing depart-
ment for making the first answer print
and all subsequent release prints.
"Answer Print": This first color
print combining sound and picture
was delivered to Colonel Jacobsen just
60 days after his first planning session.
"Time of Your Life" had such a
favorable reception that the academy
ordered also black and white prints
for TV use. Though the film was
shown on 12 local TV stations, North-
western found that their best response
by far came from showing the film to
selected groups . . . parents, alumni
and prospective students. Alumni in
distant parts of the country used the
film to interest boys in the school.
Colonel Jacobsen has had many
favorable reactions from people who
have seen the film. So far only one
dissenter stands out in the group: His
four year old Chicago nephew who
lisped after seeing one strenuous
marching sequence, "I wouldn't like
to go to that school. They never let
the boys sit down!"
Five years after Northwestern com-
pleted the first film, it was decided to
revise it in order to keep pace with
the changing times. To place more
emphasis on Colonel Jacobsen's spirit-
ual leadership, sequences showing him
in army uniform were replaced by
new sequences showing him in the
clericals which he now wears around
the academy.
New buildings and other improve-
ments were also incorporated. By mak-
ing these few changes. Northwestern
had updated their motion picture at
very reasonable cost.
Colonel Jacobsen has now produced
a second film, "Summer Sailors," in
which he did all the photography. The
Colburn organization again handled
editing, music selection, recording,
narration, artwork, titles and release
prints. By careful pre-planning and
working closely with the Laboratory,
it was possible to conserve costs even
further on this film.
584
EdScreen & AV Guide — December, 1 957
inure
K
Any One For Music?
This month we'd like to nail another
thesis to the A-V barn door. (Last
month it was that illustrators must
become communicators before the pic-
torial qualities of filmstrips will im-
prove very much.)
Put as a question, our thesis is: Why
do we need music with instructional
films and filmstrips? Put as an opin-
ion: From every angle, we consider
background music a bother, a waste
of money, and a substantial handicap
to any film or filmstrip addressed to
the mind of the viewer.
Put historically, we might observe
that l)ackground music was taken over
uncritically by both client and pro-
ducer, neither going to the bother to
figure out the essential difference be-
tween films for education and films for
entertainment. Music, therefore, in
"educational" films is a vestigial re-
main.
Out of my experience, I am pre-
pared to say that few films I see are
helped by their background music, and
that in most cases it is a downright
psychological nuisance which impairs
effectiveness.
More to the point, neither from see-
ing a vast number of films nor from
conversation with clients and produc-
ers have I come across any arguments
for background music in educational
films (and that includes just about
everything beamed at the church field)
which are psychologically or cinemat-
ically respectable. There may be some,
but I have not run into them.
In conclusion, if the money spent on
music were used to give most films a
sounder psychological structure, we
would have more pleasing and effective
films -films whose poor qualities
would then need no covering of music!
Any one for background music?
Mark of Quality
When the motion picture, The
Mark of the Hawk, comes to your
theater, go to see it. It has beauty,
and film-polish, and just the right
amount of cinematic sophistication to
bepartment
please you. With its beauty it has
bluntness, too. If your skin is thin on
the racial issue, it might raise a slight
blister. If it does, it will be good for
you to know that you are allergic to
the common sense logic and sociolog-
ical argumentation of this film. Now
we don't mean that you will get a
chance to talk back to this film. Chances
are that you will be talking about it
for some time. You will like the strong
drama that Ertha Kitt and Sidney
Poitier set before you, especially in the
first few scenes. You will like the pace
of this film, and when the flashback
comes on China, you too, will wonder
what you are getting into. Having
been through it, I can hint. You'll
see some of the most convincing acting
of your life. Besides, you'll be whacked
over the head with a few ideas that
will make you say "Ouch!" Chances
are that after you have seen this film —
and its 85 minutes tick off mighty fast
— you'll say, "This film ought to be
shown in Africa, all through South-
east Asia, in the Philippines, in South
America, in Japan and all across the
Pacific, and, down the road in the next
town." Well, that is what the Board
of Foreign Missions of the Presbyterian
Church intended when they made it.
Over one-half of the people of the
world are determined to achieve po-
litical freedom, and it is a complicated
process, as this brilliant young African
politician (Poitier) found out when he.
took to the short-cuts when his pa-
tience ran out. How free can men ever
be, short of freedom of soul? Freedom
is related to religion as the new tree to
the grandfather stump. Intense drama
all the way, and a wide-window on our
present world, this film will pay you a
fine bonus of entertainment while
challenging your mind. - WSH
Useful Background Film
Too much "missionary education" is
anemic factually, over-loaded with urg-
ing, skimp of down-to-earth informa-
tion about people and places, and cru-
cially short on appreciation. Significant
progress is being made - and is evident
in the A-V materials undergirding our
EdScreen & AV Guide — December, 1957
by WILLIAM S. HOCKMAN
study of Japan this year — but we need
to turn to such films as Life of a Phil-
ippine Family to fill in our informa-
tion deficit on many areas of the
world. Produced by Coronet for
use in the school field, this 11-
minute B&W film gives us rather
intimate views of the daily life of a
village family— sleeping, cooking, eat-
ing, working, going to school, at school,
working the rice field with a carabao,
and celebrating the birthday of nine-
year-old Ramon. This kind of seeing
takes us in close so we can develop an
appreciation for the human fineness
and texture of these people and their
culture and ways. Good for children
from primary up, but will hold the
interest of adults as well, and instruct
them as it goes. (Try your local li-
brary, or write to Coronet Films, Coro-
net Building, Chicago 1, 111., for
information.)
Answer To Pessimism
Orville H. Kuhn* went back to
Pittsburgh from the Green Lake A-V
Conference and looked up some facts
and figures and writes his answer to
gloom and pessimism as regards film
rentals in the church field.
We shall summarize: The use of re-
ligious films is not a fad but a fact.
His annual volume of rentals keeps
going up. For the year ending Sep-
tember 1957 he had as many rentals
as for the year before on films which
were in the library all that time.
He took the films of two producers
and found that for the last three yeare
he had done the same volume of busi-
ness on them each year. He then took,
at random, some of the more active
titles and studied them, finding that
they had done approximately equal
business each year since 1954.
Taking Broken Mask, this year's
study film on Race, Christ and The
Church, he found that he already had
(up to Oct. 15) more bookings on this
film than he had on the corresponding
film for last year during the whole
season.
He finds five reasons for this "good
film business: a) Editors and curric-
585
Ilium writers are nominating films in
their materials: b) The church is learn-
ing that a good fihii communicates and
gets the job done, and that some films
are better than others; c) Film use
seems to lead to more film use, and
thus the benefits of prior utilization
is being felt; d) There has been an
increase in the national advertising
of religious films; e) His own promo-
tion has been constant, and he has
tried to give service of all kinds to the
churches.
May we observe that there is, with-
out doubt, another factor: A circle
with a radius of 100 miles drawn
around Pittsburgh would include a
large percentage of the churches of
Mr. Kuhn's denomination besides a
great many others of size and with
substantial programs.
'Director, Religious Film Libraries,
United Presbyterian Church, 209 Ninth
Street, Pittsburgh 22, Pa.
Bob Littlefield, oi Fomily Films, Produc-
tions, making up Robert Brubaker, who
ploys Elijah in the Old Testoment
Scriptures
Authenticity in make-up is but one
of the many problems which the pro-
ducer of Biblical films must face. Fol-
lowing general facts and information
as far as they will take him, he must
depend on common sense and reason-
able inference for the rest. Here we
see Bob Littlefield, make-up artist for
the past 24 years, trimming the beard
of actor Robert Brubaker, who plays
the part of the Prophet Elijah in one
of the fourteen Old Testament films,
now in production at Family Films,
Inc., Hollywood, and to be released
early in 1958 by Concordia Films,
3558 S. Jefferson Ave., St. Louis 18, Mo.
Brace of Useful Fi
Why were they shellacking her.
when she had represented the majority
of her calls when she voted on that
issue before the student council? .At
last she could take no more from that
vocal minority, and she arose to set
them straight on what Majority Vole
really means — and that's the meat of
the 7-minute B&W film which will
launch your youth group in an orbit of
profitable discussion of just how it
votes and carries on its business as an
organization.
In good citizenshp, where does a
person's responsibility end? If one job
leads to another so that a man must
neglect his family and his leisure, is
he justified in saying No to those who
want him to take on the job of lead-
ing a community project? Community
Responsibility boils down the argu-
ments pro and con in a dramatic sit-
uation which will take just 11 minutes
of your group's time. Chances are that
you'll need to halt their discussion
after 44 minutes, so motivational will
this film be for any group of adults.
Useful for men's groups and couples'
clubs, in and out of church.
One man, driving to work, observes
the traffic signs — regardless of the time
of morning or night — but a second
does not. Has one a conscience and
the other not? Is the conjscience of
one working better than the other?
Just when and where are the Begin-
nings of Conscience} In the nursery?
On the playground? In the classroom?
In family relationships? Or, all over
the place? Not trying to say everything,
and hinging mostly on psychological
considerations rather than religious,
this 15-minute film does get some
things .said, some hinted at, and
enough assumed to spark any alive
adult groups — especially parents and
teachers — into a lively and profitable
.discussion on how to develop a good
conscience in our children and young
people. (.\11 three films from McGraw-
Hill Text Films, 330 West 42nd Street,
N. Y. 36. Try your local A-V library,
or write to McGHTF.)
User vs Critic
A correspondent raises the question
of critic versus user by noting that a
filmstrip which was rated none too
well by certain critics seems, in the
minds of the users, to be getting the
job done. "When the critic finds seri-
ous faults," he asks, "and the laymen
have only praise for the 'spiritual
impact,' then how does one discover
the bridge between the two?"
Could the bridge i)e that each one,
the critic and the layman, must be
imderstood in two different contexts
of experience? We would hate to un-
dertake to set the layman up as a
critic of filmstrips as filmstrips. He
knows them in the context of use. He
knows, or thinks he knows, that they
get the job done. That satisfies him.
But good filmstrips are good like
milk. Their essential goodness can
escape the stubby analysis of taste. So
with filmstrips — that they get some
kind of a job done under a certain
circumstance says little about their in-
herent (|ualitics as a visual medium.
.Milk that looks and tastes fine may not
be up to accepted standards for milk
as human food. Few dairymen would
be willing to stake their case for good
milk on taste and utility.
.Again, we can question this prag-
matic test on another ground: A bet-
ter filmstrip might have done a better
job; and a poorer one a poorer job.
These laymen, widely scattered across
the nation, see and use mighty few
filmstrips. Thus, the base of their
judgment is small. Too, judging
"spiritual impact" is not easy. What
are the evidences of it? Immediate
audience reaction? Ultimate changed
behavior and attitudes?
Getting more theoretical, we ask:
Who is a critic, anyway? Is the house-
wife that drives a few tacks at cleaning
time a critic of hannners? Is the jallopy
owner to be taken as a critic of front-
end geometry just because he can go
down the highway at 60? Not much!
The critic's judgment includes more
than just utility.
Film Production Trends
(Continued from page 577)
lists are available to audio-visual and
curriculum directors for duplication
and distribution among teachers and
supervisors.
The 1958 program at Coronet will
include the methods and trends out-
lined above, with emphasis placed
upon basic curriculum and location
research. The company will continue
to concentrate on films researched,
written, and produced under the com-
plete control of the Coronet staff. This
will be done in collaboration with
outstanding educators, to insure the
highest standards in educational film
production. Most significantly. Coro-
net Films will continue its balanced
film program to fill the needs of the
whole educational curriculum, at all
grade levels, with fine motion pic-
tures in both color and black-and-
white.
586
EdScreen & AV Guide — December, 1957
^k\siSvaluatioH of new films
by L. C. LARSON
Director, Audio-Visual Center
Indiana University
CAROLYN GUSS
Associate Professor, School of Education
Indiana University
and JOHN FRITZ
Instructor, School of Education
Indiana University
Film reviews and evaluations on
these pages are based upon discus-
sions by n preview committee com-
posed of Indiana University faculty
members, public school teachers, stu-
dents of audio-visual education, and
staff members of the Audio-Visual
center of Indiana University.
Preview prints should be sent direct-
ly to the Audio-Visual Center, Indiana
University, Bloomington. Indiana.
LISZT AND His MUSIC
(Coronet Films, 65 East South Water
Street, Chicago 1, Illinois) 14 minutes,
16mm, sound, color or black and
white, 1957. §125 or $68.75. Teacher's
guide available.
DESCRIPTION
Another film, LISZT .AND HIS
MUSIC, has recently emerged in the
Coronet series on great composers. It
follows essentially the same pattern
as the others in the series —giving a
short biographical sketch of the com-
poser and presenting representative
compositions.
Open scenes show Liszt as a young
man, portrayed by a live actor, per-
forming the opening bars of his Con-
certo #1 in E Flat Major for piano.
The film then uses a switch-back to
his early childhood when he first per-
formed before the Esterhazy family at
the age of nine. Subsequent scenes
employ still photographs of Liszt's
contemporaries and some of his orig-
inal manuscripts coupled with live
scenery of many places associated with
Liszt's life. Closing scenes picture his
last days as a teacher in Weimar and
Rome.
The compositions recorded on the
sound track are combined with the
visuals to familiarize young people
with the various forms in which Liszt
wrote. These include excerpts from
his Hungarian Rhapsody #2,"Eroica"
Elude, Etude #6, Sonata in B Minor,
the "Dante" Sonata, Totentanz, the
Poetiques, and Les Preludes. Since
Liszt contributed greatly to the de-
velopment of the symphonic poem,
more footage is devoted to Les Pre-
ludes as an example of this form.
APPRAISAL
The film, along with the ones on
Beethoven and Schubert, may be used
by teachers to show the beginnings
and development of the romantic
period in music history. The film suc-
ceeds in capturing the emotional con-
flicts within this colorful and often
distraught personality — of how he
sought constantly to understand him-
self by withdrawing from the world
and yet how he could never forsake
the acclaim of audiences. Musicians
and critics have long disagreed as to
which was greater — the composer or
the performer. The producers have
successfully managed to keep the issue
debatable.' LISZT AND HIS MUSIC
is recommended for use with music
classes in intermediate grades through
high school. Special adult groups may
also find it useful in the study of
music appreciation.
— Elizabeth Weiser
PEOPLE OF A CITY
(Encyclopaedia Britannica Films, Inc.,
1150 Wilmette .\\e.. Wilmette, Illinois)
18 minutes, 16nmi, sound, black and
white. 1957. $75. Produced by Arne
Sucksdorff. Teachers' guide available.
DESCRIPTION
Arne Sucksdorff, one of the leading
documentary film producers of Sweden,
using no narration interweaves se-
quences of events in the lives of several
people to relate moments of beauty
and tenderness of everyday life in the
city of Stockholm. His selection of
scenes, supplemented by mood nuisic
and environmental sounds, gives this
motion picture its imaginative eflect.
The action opens with a baby at a
window watching sea gulls ascending
into the sky over the water front of
the city. The screen play follows the
sea gulls as they fly higher over the
city, alternating with scenes of busy
life below as seen from the gulls' point
of view. The city is shown astir with
the activities of morning: traffic is
moving; bicycles, faces, and feet mov-
ing give a rhythm to the morning;
wheels of industry increase the tempo.
.\ young man is walking along the
city street, the everyday street activi-
ties are viewed both from his point ol
view and also from the vantage point
of an outside observer. This technique
of alternating viewpoints is used
throughout the film. Close-ups of this
young man and other people sitting
on the steps of a public building re-
flect the bright, warm morning. Sud-
denly lightning flashes! Thunder
booms! The youth rushes for cover
from the rain into the doorway of a
hat store where two children are pick-
ing up marbles and a young woman is
standing. Furtive approving glances
are exchanged between the man and
woman, and when the rain suddenly
stops the boys leave bouncing their
ball and the couple leave together.
The story action follows the children
as they bounce the ball down the
street in chasing play that ends inside
the doors of a church. The camera
captures the magnificence of the in-
terior of the church, which awes the
little boys. The smallest child nervous-
ly pulls at a string on a little sack
and suddenly the stillness is shattered
by spilled marbles clattering on the
floor. The verger, at first annoyed, and
then touched by innocence in the
childish faces, bends down to help the
boys pick up the marbles.
The sound of trumpets from the
soldiers passing on horseback outside
returns the story to the street. The
parade marches by the waterfront as
HE F'^^^ \
\
EdScreen & AV Guide — December, 1957
587
I
\Sim ^sHBfs
«i;
EDUCATIONLAND"
Two years before Sputnik began ominous-
ly circling over our heads, Walt Disney and
his creative staff had already completed their
artificial satellite and had built a four stage
rocket which carried a volunteer crew on
man's first flight into outer space.
Of course it was all done by animation but
the scientific data involved was identical to
the present scientific explanations of Sputnik.
Thus in the fight of current and most cer-
tainly future events, MAN IN SPACE be-
comes a most appropriate release to the 16mm
educational field! The running time is 35 min-
utes and prints are in color by Technicolor.
This challenging and provocative film is
already being acquired by many audio-visual
departments because:
1. The collaboration of world famous author-
ities such as Dr. Wemher von Braun, Dr.
Heinz Haber and WiHv Ley attests to the
scientific validity of tne subject as does
the technical assistance supplied by the
U.S. Air Force, American Rocket Society,
California Institute of Technology, etc.
2. Competent science educators state this
"science-factual" is an effective classroom
teaching tool in the motivation of junior
and senior high school students to seri-
ously pursue the basic courses in science
and mathematics fundamental to future
careers in the total field of science.
^2^ # ^ «
Prints are available under the Disney long
term lease plan to educational institutions
(some limited rentals also). Please address
your inquiry to my attention and I'll be de-
lighted to send you complete information on
MAN IN SPACE.
Carl Nater, Director
Educational Film Division
WALT DISNEY PRODUCTIONS
Burbank, California
P.S. The second in Disney's new series of
"Science-Factual" films - OUR FRIEND
THE ATOM — is just now being readied
for 16mm release.
an anist tresses a bridge carrying a
satcliel and easel. Over the guard rail
of tlie bridge the artist .sees a fisher-
man on a boat scooping fish out of a
big net with a smaller net. A series of
scenes follow showing .some of the
activities near the bridge, again dra-
matically using tlie technique of rap-
idly alternating viewpoints.
The camera's vantage point changes
from the little boys, to tlie artist, the
fishermen, the parade, and the young
couple who have just re-entered the
scene strolling along the l)ridge. It
plays from one to another, setting a
contemplative mood that is shattered
when they all break into laughter as
the old fisherman realizes that the
arist is painting his picture and drops
his net into the water, losing his fish,
so that he might comb his hair.
The little boy trades his marbles for
a fishing line and pole. While he is
fishing and daydreaming, a big sea
gull expertly steals the little boy's fisli
from the dock and again mounts to
the sky over the city's water front
buildings.
The film closes with dusk along the
harbor front as lights are turned on.
The camera catches the young boy
and old fisherman walking together,
a couple in evening dress, the young
man and young woman walking hand
in hand, and a blind man searching
for the violin bow which he has
dropped. The child stops and guides
it into the hand of the blind violinist.
Violin music, light reflections in the
water, and darkening skies fade out.
APPRAISAL
.\rne Sucksdorff seems to have
searched for the soul of the city in
this poetical documentary which he
has blended into a symphonic fabric
of .selected realism. The viewer can
imagine each scene and sequence ac-
tually taking place on a summer day
in Stockholm. Whether Sucksdorff di-
rected nature to conform to his plan,
or whether he used real moments from
people's lives, he unfolds a beautiful
essay which should delight any viewer
be he social studies or geography
student in elementary or high school,
English or art student learning to ob-
serve his environment, or a student of
|)hotograpliy observing effective and
interesting composition and editing.
The general public should also find
this film entertaining. The committee
felt that the film critic might find
some unusual film techniques perhaps
not unique — but the superb job of
editing, composition, and blencling of
sound and picture is certainly an in-
teresting experiment in documentary
story telling.
— Wayne Howell
STORY OF PEGGY AT THE FARM
(International Film Bureau, 57 E.
Jackson Street. Chicago, Illinois) 17
minutes, lOmm, sound, color, 1957,
$135.
DESCRIPTION
The film follows Peggy through a
day's visit with her cousins on their
farm giving impressions of farm life
and emphasizing that there is nuuh to
be done by each member of the family,
.^s the many different domestic animals
found on a farm are introduced vis-
ually a few facts about each are given.
The narrator interprets what Peggy
sees, what she could be saying, and
what others could be telling her.
Soon after the sun comes up and the
rooster crows, Johnny and Janet begin
their daily activities which today in-
cludes showing city-cousin Peggy
around the farm. The children.
sweater clad in the chill morning air,
begin their tour at the barn. Father
is already busy. He is pitching down
hay from the hayloft for Johnny to
feed to the horses standing nearby in
their stalls. The colt, too young to eat
hay, will drink milk from his mother
when he is hungry. The sheep, push-
ing each other as they eat from the
long wooden box, seem impolite to the
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FLORMAN & BABB, INC.
68 W. 45th St., N. Y. • MU 2-2928
F & B carries a complete stock of motion
picture and audio-visual equipment.
588
EdScreen & AV Guide — December, 1957
city girl but Janet tells Peggy that
they are as polite as sheep should be.
The goat Johnny is milking stands still
while she is eating. Peggy helps Janet
bottle-feed two baby goats and is al-
lowed to hold another baby goat in
her arms. It feels soft, warm, and
doesn't wiggle like the baby pig that
she holds later.
Now it is time for the family to eat
the nice breakfast Mother has pre-
pared. After breakfast the cows and
sheep are turned out to pasture.
Father puts the dirty straw from the
barn into a wagon, and Johnny helps
him hitch the horses to the wagon to
pull it away. Peggy and Janet help
Mother feed the chickens and ducks
then they help Johnny feed his rabbit
families. The white rabbits have pink
eyes; the baby rabbit Peggy holds is
soft and brown with red eyes.
Janet and Peggy rest after dinner,
but not for long, they are soon playing
with Trixie and her puppies. Peggy
especially likes one puppy but she is
too polite to ask if she may take it
home with her. On the pony Johnny
has saddled the girls ride past the pond
where the ducks are paddling from
one place to another with their webbed
feet and using their beaks to take
food from the water. Cows and sheep
are in the pasture eating and resting.
The cows will soon have enough milk
for the afternoon milking. All of the
sheep are not in the pasture. In the
barnlot a man is cutting the heavy
wool from one of them.
The ride over and the pony re-
turned to Johnny, the girls are ready
to help Mother again. They gather
eggs from the nests that are empty in
the henhouse and do not bother the
hens on the other nests. Mother gives
the girls permission to play with the
new kittens now old enough to have
had their eyes open only a few days.
Peggy is delighted when she is told
she may take her favorite kitten and
puppy home with her. She hopes her
mother will also give her permission
to keep the baby animals when she
comes to the farm to eat supper with
the family and to take Peggy home.
APPRAISAL
Pre-school and primary-grade chil-
dren whether from the country or city
can easily identify themselves with
either Janet or Peggy or partially with
both — Peggy who is allowed to ride
on the pony and hold the soft and
CHECK THE BLUE BOOK
CAREFULLY FOR THE
NEWEST IN AUDIO-
VISUAL MATERIALS
alive baby animals in her arms or
Janet who already knows the feelings
Peggy is experiencing and enjoys shar-
ing them with her friend. Children
will especially enjoy seeing and watch-
ing for the farm animals they know as
well as seeing those less familiar to
them. The many baby animals in-
cluded in the film will appeal to the
young audience. STORY OF PEGGY
.AT THE FARM will be more effective
if the children are familiar with the
names of several animals or the ani-
mals themselves from their own ex-
periences, their storybooks and readers,
or from discussion and pictures. The
film may be used to culminate a study
of the farm, to prepare for a class visit
to a farm, or to summarize such a visit.
.\fter seeing the film the children will
be interested in telling their personal
experiences, doing creative art work
such as a farm mural, or setting up a
model farm of their own using toy
buildings and animals or paper cut-
outs. Because inclusion of so many
animals within the length of the film
has resulted in faster pacing and some-
what abrupt breaks in the continuity
between sequences, teachers may find
the film more effective as a culminating
or summarizing experience rather than
an introductory one.
— Margie Gonce
The TSI Duollts, provides
large screen projection and
also TV-type pictures on
built-in, folding screen.
Holds up to 2000 ft. of film.
Th« TSI Modvl D, lor both large screen
projecllor) and TV-type picture on built-
in screen. Iftcludes magaiine lor repeti
live praiection wilhoul rewinding.
OF MOTION, SIGHT AND SOUND
NOW IN yl
UNDARKENED
ROOMS
'M<y
Th* TSI OeVrylito, small and light
weight, provides unsurpassed piclvre and
sound lor auditoriums and classrooms.
Accommodates up to 2000 leet ol lilm.
The TSI Movlemotic, with built-in,
folding screen, weighs less than 25 lbs.
Use in lighted and darkened rooms.
Repeats film without rewinding.
The power of motion pictures is now yours
to employ virtually anywhere. There's a
TSI projector for every use — desk top,
office, shop, or auditorium, with standard
projection, repetitive projection, and
built-in TV-type screen. All are light
weight, and of unique design for economi-
cal upkeep. TSI users comprise a blue
ribbon list of businesses and educational
institutions in the Americas and overseas.
Let us arrange a demonstration through
our dealer. No obligation to you. Write
or call direct to:
Wally Moen
TECHNICAL SERVICE, INC.
30865 Five Mila 'o-.-! • livonio. Michigan
NEW YORK OFFICE
Ml E. 4'lth St., New York 17
WEST COAST OFFICE
4357 Melrose Ave., Hollywood 29,California
EdScreen & AV Guide — December, 1957
589
Audio Equipment
EVERYTHING IN ELECTRONICS
Send for FREE ALLIED 1958 Catalog
Recording equipment, Hi-Fi audio,
school sound systems, training kits,
electronic ports. Write for Catalog.
ALLIED RADIO
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RECORD &
TRANSCRIPTION
PLAYERS
Wrile for illustrattd
catalog
AUDIO-MASTER
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Audio Producers
• sound/film strips
• sound tracks for motion pictures
For all your audio-visual needs
MAGNETIC RECORDER & REPRODUCER
CORP.
1533 Cherry St., Philadelphia, Po.
Tape Recorders and Tapes
TAPE RECORDERS, TAPE, HI-FI
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KARSTON, 215-A E. 88 St., New York
28, N.Y.
TAPE RECORDERS, HI-FI COMPO-
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Catalogue, Dressner 69-02 AV, 174 St.,
Flushing 65, N. Y.
%Kane's
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cnU^ete
provides better teaching
...faster learning
Instant stopping and starting
now available with the
DuKane 'discussional con-
trol', permitting instructor
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universal tone arm for
all racord tlze*. All
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and holding itrapt lor
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and accetaorfes.
A provmn trmning too/ (or
SCHOOLS
CHURCHES
INDUSTRY
Please send me full tacts on \he Recordmaster
Write OuKane Corporation, Dept. ES-127
St. Charles, Illinois
NAME-
A00RE8S-
CITY
REPRESENTING
D »«d foctl on STUDENT fAKTKVATION flLMS
590
SOUND
advice
With the Christmas Season practi-
cally upon us, teachers and students
are looking for desirable seasonal pro-
grams for class exercise and entertain-
ment. One which will be enjoyed every
year is the classic story of Ebenezer
Scrooge as told by Charles Dickens in
A Christmas Carol." There are sev-
eral delightful recordings of this oft-
told story and one of the best is "A
CHRISTMAS CAROL" (Decca Rec-
ords, DLP 8010) in which Ronald
Colman plays Scrooge. This is an
adaptation quite suitable to school use
which will hold the attention and in-
terest of all students. .\ somewhat
longer, more detailed treatment of this
classic story is found in "A CHRIST-
MAS CAROL" (Camden Records,
CAL 137) which is adapted, produced
and narrated by Ernest Chappell with
Eustace Wyatt portraying Ebenezer
Scrooge. The longer version stays
closer to the story as it was written by
Charles Dickens and will undoubtedly
be the better selection for your class
of older students. But in either case,
your choice will be good, affording
pleasure and information to your
listening classes.
Secondary school students will find
pleasure in listening to the "flip" side
of the Ronald Colman "A Christmas
Carol" which contains "MR. PICK-
WICK'S CHRISTMAS" as narrated by
Charles Laughton. In fact, it might be
well to obtain Decca's DLP 8010 to
have both of these stories available for
.secondary school students and Decca's
ED 675 for the elementary school, that
being only "A Christmas Carol," but
on four sides of 45 rpm records, rather
than on one side of a 33.3 rpm disc.
.\dd to this the Camden CAL 137 men-
tioned above and you have variety to
meet the needs and interests of all of
your students.
The Laughton reading of "Mr. Pick-
wick's Christmas" is a delightful rendi-
tion of the high-hearted and humorous
Dickens story, recounting as it does
our common Christmastime experi-
ences when we all try to get together
with parents, diildren, brothers, sisters
and friends to revel in the warmth of
good-will.
Charles Tazewell's two Christmas
stories may become classics familiar to
about audio materials
and equipment
by MAX U. BILDERSEE
all children (and all adults, too) and
loved by them. He has written the
charming -THE LITTLEST ANGEL"
and the delightful "LULLABY OF
CHRISTMAS" (Decca Records, DL
8009) and both are suitable for intro-
duction into the elementary school
where the spirit and meaning of
Christmas is discussed in the course of
seasonal programs. These afford both
instruction and entertainment of a
very high order. Loretta Young reads
"The Littlest .'Vngel" with artistry and
tenderness such that the story comes
alive with her telling.
Gregory Peck reads the "Lullaby of
Christmas" with equal tenderness. This
story was first heard in 1948 when it
was part of a seasonal broadcast — and
it has since been repeated regularly in
a developing Christmas tradition. This
is a story that calls for no highly emo-
tion acting, no trickery, no spine-tin-
gling dramatic reading. It is simplicity
and beauty and is therefore no slight
challenge to even so talented a reader
as Gregory Peck. Having both human
and artistic values, the "Lullaby of
Christmas" is a tribute to the profes-
sional genius of both writer and read-
er, and a source of pleasure to the
listener.
The setting is Bethlehem — in the
Inn — on the days preceding the birth
of Jesus and involved the difficulties
of the little dumb child known only as
"Ayou" who found .solace in such
natural phenomena as the rustling of
the leaves, the song of the wind and
the trilling of the brook as it raced
over pebbles. In the story the unfor-
tunate boy's difficulties are recounted
in detail, to the climactic moment
when he gains the power of speech
miraculously and greets the infant
child of Joseph and Mary.
This recording will elicit a sympa-
thetic response from children, perhaps
motivating them to express the story
in pictures, and is therefore recom-
mended for elementary schools.
Oscar Wilde was not best known for
his children's stories, yet there are two
which can be useful in school for
story telling purposes, and which can
be well used in this season of the year.
First, there is "THE SELFISH
GIANT" (Decca Records, CU 116)
EdScreen & AV Guide — December, 1 957
Sound advice for every recordist
who wants ...
TIMEANDAHALF for OVERTIME
When recording time runs over
the tapadty of your machine,
you con increase it by 50% with
either of two types of Longer
Recording Audiotape
• One for maximuni strength
• One for maximuni economy
CUl
cU
Fortunately, LR Audiotape offers a
simple solution to the "overtime"
problem. It gives you 50% more re-
cording and playback time on a sin-
gle reel. LR Audiotape also assures
you of the same performance and
quality that have made Audiotape
the first choice of critical profes-
sional recordists the world over.
The Scune coating formula is used
on both types of LR. The only dif-
ference is the base material. LR
Audiotape on 1-mil Mylar* gives
AUDIO DEVICES, INC., 444 Madison Ave., New York 32, N.Y.
Offices in Hoiiywood and Chicago • Export Dept.t 13 East 40th St., New York U, N.V.
you high strength, immunity to heat
and moisture, and freedom from
embrittling with age. Plastic-base
LR Audiotape gives you the same
longer recording time on a low cost
1-mil cellulose acetate base.
Whatever the requirements of
your "overtime" recording jobs, ask
for LR Audiotape. For information
on the complete Audiotape line-
five different types for every record-
ing need— write for Bulletin No. 250.
•DuPont Trade Marfc
which will delight the younger listen-
ers. This is told by Frederic March
and to the recording he brings the
same directness and lack of affectation
which have characterized his brightest
theatre and screen achievements. He
makes the story of "The Selfish Giant"
one which will be loved by children —
and their teachers as well.
Although not so directly seasonal in
character, "THE HAPPY PRINCE"
(Decca Records, CU 115) is another
fairy tale which sharply draws the line
between the selfish and the generous.
Children will enjoy this recording,
too, although the story is essentially
sad and the ending a decidedly
unhappy one. Bing Crosby, as the
Prince who lived solely for pleas-
ure, gives a very convincing perform-
ance. Orson Welles, as narrator, offers
a good contrasting voice which is read-
ily recognized. The performance is
wholly simple and unaffected, and the
recording will appeal to the listening
youngsters in the lower grades.
Much of the realism, horror and
bravery which make up the human
background of war is portrayed vividly
in "D-DAY: INVASION OF EU-
ROPE" (Enrichment Materials, ERL
113). More mature elementary school
students and junior high school pupils
will enjoy, learn from and be satisfied
by this recording and by "JOHN
PA UL JONES" which is on the reverse
side of this disc.
Students will hear the Allied forces
being given their final briefing before
boarding the landing ships, and will
participate through the eyes and ears
of Jim Kent, a fictional war corre-
spondent, and Lieutenant Moody in
the landing on Omaha Beach and the
desperate but successful efforts to scale
the protecting cliffs of this portion of
the Normandy coast. On the occasion
of the Victory Parade the two major
characters meet again and recall Gen-
eral Montgomery's words, "To us is
given the honor of striking a blow for
freedom which will live in history. . . ."
Maintaining a fine record for au-
thenticity, the record jacket supplied
by Enrichment Materials proclaims,
"The content of this record has been
approved by the office of the Assistant
Secretary of Defense, Washington,
D. C."
The recording "John Paul Jones" is
a bright and interesting presentation
detailing many of the adventures of
one of America's greatest naval heroes.
Students will be present as the young
Lieutenant Jones raises the first Amer-
ican naval ensign and sails into battle
against units of the British Navy. As
commanding officer of the "Provi-
dence," then the "Ranger" and later
the "Bon Homme Richard" John Paul
Jones will be joined by the listening
students as he captures a fishing fleet.
delivers the news of Burgoyne's sur-
render, captures the British warship
"Drake" and later the might "Serapis."
Bill Bonyun, who has developed a
following as the "Pied Piper of Old
Sturbridge Village" offers four typical
Yankee tall-tale ballads on "LET'S GO
A HUNTING" (Heirloom Records,
HL EP 501), a 45 rpm extended play
disc containing "Billy Barlow," "The
Codfish," "We Hunted and We
Halloed," and "Three Little Pigs."
These are all sung in the open and
carefree style developed by Bill Bon-
yun who accompanies himself on the
guitar. According to Bill Bonyun
himself, the songs on this record are
some of the special favorites of the
thousands of boys and girls who have
enjoyed listening to him either in Old
Sturbridge in the schools he has visited
across the nation. These are gay songs
— joyous songs — but they are not non-
sense songs. The story they tell is
the ever important one of man's search
for food — and of man's ever present
sense of humor despite hardship, need
and difficulty. Children in the inter-
mediate grades will enjoy this record-
ing thoroughly, and on second and
third hearing will be tempted — and
should be encouraged — to join in and
sing witli the troubador.
Records for review should be sent
directly to Max U. Bildersee, 36
Holmes Dale, Albany }, Nexu York.
EdScreen & AV Guide — December, 1957
591
Colorful Photoplay Filmstrips
Prepared by William Lewin, Ph.D.
Columbus — Block-and-white, based on
the J. Arthur Rank production starring
Fredric March. 55 Frames. $3.50.
Hansel and Gretel — In full color, 42
frames, the highlights of the beloved
fairy tale as performed by the charm-
ing Kinemins of Michael Myerberg's
screen version, released by RKO Radio
Pictures. $7.50.
Graotest Shew on Earth — In full color,
o lively pictorial guide to the circus,
based on Cecil B. DeMille's Technicolor
photoplay, which won the Academy
Award In 1953 as the best picture of
the year. 40 frames. $7.50
Ulysses — In full color, 64 frames, a
pictorial guide to the new Paramount
screen version of Homer's Odyssey, pro-
duced in Italy. An involuoble aid to the
study of the classic. $7.50.
Knights of the Round Table — A set of
two filmstrips. Part One, 25 frames,
explains the background of the story,
its theme, its significance as on early
attempt to organize a league of nations
and how the United Nations Security
Council is the Round Table of today.
Part Two, 28 frames, tells the colorful
story of the great legend, based on the
M-G-M photoplay. $7.50.
A Lesson in Mythology — Explains
Andromeda, the Minotaur, Iphigenio,
etc., based on M-G-M's The Living Idol.
25 frames, color. $7.50.
The Glass Slipper — The charming fairy
tale of Cinderella, told In a new way,
based on the M-G-M photoplay. 36
frames in full color. $7.50
Alexander the Great — Biography of
the first man to conquer the civilized
world, bosed on the photoplay. Shows
Alexander's effort to unite Europe and
Asia, a task with which the U.N. is still
faced. 55 frames. $7.50.
Adventures of Robinson Crusoe — In
full color, 50 frames, a clear pictorial
guide to the Defoe classic, based on
the United Artists screen version. $7.50
Richard III — Based on Laurence Oliv-
ier's colorful screen version of Shake-
speare's famous ploy. 48 frames. $7.50
Romeo and Juliet — Shakespeare's great
love story illustrated in color from the
J. Arthur Rank production filmed on
location in Verona and other Italion
cities. 44 frames. $7.50
EDUCATIONAL & RECREATIONAL GUIDES, Inc.
10 Brainerd Road, Summit, New Jersey
592
EdScreen & AV Guide — December, 1957
BLUE BOOK
OF AUDIO-VISUAL
MATERIALS
32nd EDITION
SUBJECT INDEX
594
AGRICULTURE
609
594
ARMED FORCES
609
596
ARTS & CRAFTS
610
600
BUSINESS EDUCATION
610
600
CIVIL DEFENSE
611
600
EDUCATION
612
601
FEATURES
612
602
GUIDANCE: SOCIAL
613
603
GUIDANCE: VOCATIONAL
614
603
HEALTH & SAFETY
617
605
HOME ECONOMICS
619
605
INDUSTRIAL ARTS
620
606
INDUSTRY
621
607
LANGUAGES
622
607
LANGUAGE ARTS & STUDY SKILLS
624
608
LITERATURE & DRAMA
625
MATHEMATICS
MEDICAL SCIENCE
MENTAL HEALTH & PSYCHOLOGY
MUSIC: GENERAL
MUSIC: INSTRUMENTAL
MUSIC: VOCAL
PHYSICAL EDUCATION & SPORTS
PRIMARY GRADE MATERIALS
RELIGIOUS EDUCATION
SCIENCE: BIOLOGY
SCIENCE: GENERAL
SCIENCE: PHYSICS & CHEMISTRY
SOCIAL STUDIES: ECONOMICS
SOCIAL STUDIES: GEOGRAPHY
SOCIAL STUDIES: GOVERNMENT
SOCIAL STUDIES: HISTORY
INDEX TO PRODUCERS AND DISTRIBUTORS
SEE PAGE 627
How To Use the Blue Book
Audio-visual materials of all kinds are listed
under the same general subject headings. The
producer or primary distributor for each item is
indicated by name or coding appearing in
CAPS following title and classification of ma-
terial. Addresses of primary sources are given
in the Index to Producers and Distributors at
the end of this department.
KEY TO ABBREVIATIONS
mp — motion picture
fs- — filmstrip
si — slide
ree — recording
LP — 33-1/3 r.p.m. mierogroove record
min — minutes (running time)
fr — tromes (film''trip pictures)
si — silent
R — r«nt
b&w — block & white
sd — sound
col — color
Pri — Primory
JH — Junior High
C — College
Int — Intermediate
SH — Senior High
A — Adult
EdScreen & AV Guide — December, 1957
593
TO GET MORE INFORMATION
If you wish further information obout ony of the following materials, use the Reader's
Service Coupons on pages 629-630 or write EDUCATIONAL SCREEN & AUDIO-
VISUAL GUIDE, 2000 Lincoln Pork West BIdg., Chicago 14, Illinois. We shall be
happy to forward your requests to the sources of these materials.
Prices given for audio-visual materials ore subject to change. Check with the pro-
ducer or distributor of a particular title for the latest sale or rental price.
AGRICULTURE
Acres of Sorghum mp DeKALB Hmin
sd col free. Depicts agricultural ex-
periments involving the crossing, test-
ing, and production of hybrid grain
sorghum.
Agriculture Story mp USDA Mmin sd col
free. Dramatizes the forces of nature,
the gifts of science and research, and
the great works of American farmers
and machines operating in a free econ-
omy. Shows the functional services of
the U. S. Dept. of Agriculture and the
cooperative assistance rendered by the
londgrant colleges and universities, by
state agencies, and by American in-
dustry.
Alfalfa Story mp CASC 30min col loan.
Traces the history of alfalfa from its
origin in Persia up to its production,
utilizotion, and research in the U. S.
■ Shows projects underway to control
alfalfa diseases and insect pests. Value
of alfalfa.
Atomic Age Farmer mp AEC 1 2min sd
bGrw free. Applications of atomic en-
ergy research in agriculture, includ-
ing studies of the effects of radiation
on life processes of livestock and on
growth of corn and the production
of radioactive compounds from on
Isotopes farm.
Atomic Greenhouse mp AEC 1 3min sd
b&w free. Use of radioisotopes to
trace fertilizer absorbed from the
soil into a plant thereby determining
the more efficient use of the fertilizer.
Businessman on the Form mp MM 20min
sd col free. The various roles of to-
day's farmer — as an expert on soils,
animol husbandry, weather, chemicals,
equipment maintenance, purchasing,
bookkeeping, marketing, safety, and
production.
County Agent mp TEXAS 27min sd col
free. Work of typical county agents
in different ports of the country.
Farmer Cooperatives Today mp USDA
20min sd col. Report on farmer co-
operotives, what they are, the jobs
their members coll on them to do, and
how they do them. Outlines the many
types of cooperotives the farmers have
set up and the kinds of services they
perform. Avoiloble for loan from Farm
Credit District Offices.
4-H Trail mp UC 28min sd col $250
b&w $110 r$4.50-$6. Describes the
many opportunities and the flexible
program offered the 4-H member and
illustrates the cooperation of the com-
munity with the 4-H program and the
manner in which both benefit.
Irrigation mp YAF 1 5min sd b&w $75.
What irrigation is, how it is accom-
plished in the Southwest, and what it
means to the land and those who
farm it. Int.
Moteriols Handling fs SF 71 fr si b&w
$4.95. Shows eosier, more efficient
ways of hondling hoy, silage, groin,
woter, manure, and materials farmers
594
buy; how ordinary equipment in use
on most farms can be readily adopted
for other uses to lessen form work;
development of new materials -han-
dling equipment by colleges and In-
dustry.
Partners mp AlC 29min sd col free. Story
of o farmer and his cooperative and
how farmer cooperatives benefit every-
one the country over.
Poultry Hygiene: Refrigeration fs USPHS
1 Imin sd col free loon. Follows proc-
essed bird through the plant to the
retail market, outlining the refrigera-
tion temperatures and procedures dur-
ing processing, storage, and transport.
Poultry Hygiene: Waste Disposal, Clean-
up and Basic Sanitation fs USPHS
1 2min sd col free. Essentials of waste
collection, holding and disposal, the
time and procedures for clean-up of
processing rooms and equipment, and
basic sanitation in the poultry proc-
essing plant and on the premises.
Raising Hogs the Market Wonts mp
NFBC 16min sd col $120 b&w $80.
Feeding and management programs
developed at the Central Experimental
Form at Ottawa, Canada, to insure
production of lean bacon-type quality
hogs.
Rival World mp SHELL 27min sd col free.
Development of agricultural insecti-
cides and their use in combatting in-
sect pests.
Saving Little Pigs mp UP lOmin sd col
free. Core and preparation of the sow
during the confinement period and
the facilities necessary to avoid crush-
ing of the newborn pigs, providing
warmth, and preventing diseases.
Southern Farming mp CASE 20min sd
col free. Production of cotton from
seed to finished cloth; fruit and vege-
table culture; livestock production.
Stem Rust mp USDA 1 4min sd col free.
How barberry bushes spread this air-
borne, fungus disease to wheat, oats,
barley, and rye; effects of stem rust
on these plants; methods of control.
Story of Oats and Oatmeal mp MOD
27min sd col free. The growing of oats
depicted including scenes using time-
lapse photography.
Things Keep Changing mp SINCLAIR
40min sd b&w free. Story of a form
fomily, its problems, and how they were
solved.
This is the Farmers Union mp NFU
28min sd b&w $30. Portrays the Na-
tional Farmers Union from its origin
in Point, Texas, more than 50 years
ago to its present day operations. Par-
ticular emphasis on legislative pro-
grom.
Tomatoes: Planting and Transplanting
mp TABLETOPPER 9min sd col. Seed-
ing of tomatoes in flats; development of
plants to transplanting in milk contain-
ers, transplanting to the outdoor gar-
den.
Tree Bonk mp USDA 13min sd col &
b&w free. Values of tree plantations in
conserving soil ond water, in providing
shelter for wildlife and recreational
opportunities for the form family, and
OS a source of additional form income;
shows nursery and tree-planting prac-
tices and types of cropland eligible for
planting in trees under the Conservo-
tion Reserve of the Soil Bonk.
Why Grow Fat Hogs? mp NFBC Mmin sd
col $120 b&w $80. How careful breed-
ing has resulted in o type of hog that
nets the greatest profit in Canadian
pork products; examination of various
cuts; desirability of raising lean rather
than fat hogs.
World's Apple Bowl mp IDEAL 12min
sd b&w free. Shorter version of
"Washington State: Applelond"
showing early spring orchard opera-
tions, core of fruit during growing,
and the harvesting, packing, and
shipping of apples.
ARMED FORCES
Admiral Burke Takes Command mp USN
12 min sd b&w free. Highlights of
change of command speeches at An-
napolis by the Secretary of the Navy,
Admiral Carney, and Admiral Burke
as the latter is sworn in as Chief of
Naval Operations.
Airborne Soldier mp USA 33min sd b&w
free. Basic paratrooper training course
OS given at the Airborne School, Ft.
Benning, Go., from the time the train-
ees orrive to completion of training
and wing aword ceremony.
Class of '59 mp USAF Mmin sd b&w
free. Purpose and program of the U.S.
Air Force Academy at Lowry Air Force
Base, Colorado: what is expected of o
cadet, requirements for entry, places to
seek appointment.
Cold Logic mp USMC 1 4min sd b&w free.
Preparation of all Marines for cold
weather fighting and survival.
Field Training for R.O.T.C. mp USA 48
min sd col free. A typical summer
camp at Ft. Benning from the time of
arrival to graduation.
Ground Sofety on the Flight Line 2mp
USAF 10 & 14 min sd col free. Port
I deals with refueling procedures, jet
fuels OS opposed to gasoline, dangerous
vapors, friction and static electricity,
driving on flight line, maintenance
musts and precautions, and jet air-
craft noise. Port II shows a B-47 burn-
ing and traces the step-by-step pro-
cedures of the investigating board to
determine the reasons for this three
and one-half million dollar loss with
two men killed.
Heart of the Navy mp USN 1 5min sd
b&wfree. How the Navy takes time
out from military activities to help
children and other people who ore vic-
tims of eorthquokes and flood.
Highest Ideals mp NEBRASKA 27min sd
col $200. Origin and purpose of the
Pershing Rifles, a notional honor so-
ciety which grew under the patronage
of the late General John J. Pershing.
A Look at Your Army mp USA 12min sd
b&w free. A personal message from
General Maxwell D. Toylor, Chief of
Staff, U.S. Army, to every American
soldier ond citizen. Generol Taylor's
remarks have to do with o career in the
Army. Army activities and organiza-
tion depicted.
Morine Air Reserve Technical Indoctrina-
tion mp USMC Mmin sd b&w free.
Recruit activity at a Marine Air Sto-
EdScreen & AV Guide — December, 1957
1
How to keep them ready to Look . . .
Listen . . . and Learn
Use d Kodaseope Pageant Sound Pro-
jector, 16mm, to start the show on
time — every time.
Distracting delays that cause restless
classes become a thing of the past
when you use a Pageant Projector, with
Kodak's new single-switch reversing.
You can begin every show smoothly,
with sound and focus adjusted, by
screening the first few feet of film on the
Pageant before show time. Check sound
and focus, flip the switch to reverse, and
back up to the first title frame.
The movie begins with the titles, as it
should. Sound is set for best volume and
tone. The picture is centered and sharp.
Safer, surer projection
Single control simplicity makes student
operator training easier, reduces film
damage due to lack of experience.
Single-switch reversing is just one of
the many Pageant features. Before you
buy any machine, ask:
1. Does the projector have single-
switch reversing? (Like the Pageant)
2. Is it easy to set up? (Pageant reel
arms fold out, with belts permanently
attached ; film path is easy to follow.)
3. is sound reproduction what it
should be? (Pageant amplifier is true-
rated, 7 or 15 watts, has both tone and
volume controls ; scanning of sound track
is precise; speaker is well baflled.)
4. Does the projector need oiling?
(Pageants never need oiling; permanent
factory lubrication ends the most com-
mon cause of projector breakdowns —
improper oiling.)
To learn the whole story, see and hear
a Pageant in action. You have 3 models
to choose from.
SOUND PROJ
SUPER-AO f -lUTTER'MO
I A V P
MADE IN ROCHEStEd, N y U S A 9V
This single reverse switch lets you
rerun scenes at will, adjust sound and
picture before show time. Makes
Pageant simple to run, too.
Kodak
EASTMAN KODAK COMPANY, Dept. 8-V, Rochester 4, N. Y.
EdScreen & AV Guide — December, 1957
'95
tion during o 30-day training period
during summer months for high school
graduates who have joined the Marine
Corps Air Reserve.
Medical Minute Men mp USAF 9min sd
b&w free. The civilian physicians,
dentists, nurses, specialists, and tech-
nicians who spend two weeks each
year at on Air Force hospital to gain
new techniques of medical operation.
Mission of the United States Marine
Corps mp USA, USAF, USN 27min sd
b&w free. Mission and orgonization of
the Marine Corps discussed by General
Randolph McCall Pate, Commandant
of the Marine Corps.
Pipeline in the Sky mp USAF 29min sd
col free. Air lift service of the USAFE
Air Logistics Service in transporting
necessary parts, medicine, food, sup-
plies, and equipment overseas.
Quality Control mp USAF 25min sd b&w
free. Responsibility of the Quality Con-
trol Function of the Air Materiel Com-
mand with respect to procurement,
supply, and maintenance. Shows in-
spection of materials, shipping, storing,
and assembly at North American Avia-
tion Inc.
Service to the Fleet mp USN 1 5min sd
b&w free. Edward R. Murrow describes
the activities of the Navy service forces
in supplying oil items, from a pound
of coffee to o 16" shell, to maintain
the Sixth and Seventh fleets, thousands
of miles from any fixed supply base.
Your Future and the New Reserve Law
mp USA 12min sd b&w free. Designed
to interest teen-age youths in joining
the Army Reserve; defines the provi-
sion of the new Reserve Forces Act of
1955; shows how a reservist is trained
in military skills, covering the 6-month
active duty period and subsequent
training at local military reserve units.
ARTS AND CRAFTS
Art Council Additions si Arts of Melo-
nesio, 31 slides $21; Arts of New
Guinea, 34 $23; Arts of Polynesia,
25 $17; Asian Shadow Theatre Pup-
pets, 28 $19. All slides in 2x2 Koda-
chrome cardboard readimounts.
Audubon and the Birds of America mp
CORONET 16min sd col $150 b&w
$82.50. The life and works of John
James Audubon are unfolded as his
youthful beginnings in Americo are
recreated, his struggles to resolve re-
peated business failures with on intense
interest in pointing wildlife, his deci-
sion to dedicate his life to his art, and
his eventuol triumph in the publication
of The Birds of America. Int.
Autumn Fire mp CONTEMPORARY 17
min si b&w $100 r$10. It is a poem
in which the body of a woman and the
leaves of the trees swing in the same
sensual rhythm — on early American
experimental film, one of the very
first.
Felt Pen Sketching mp YAF 10 min sd
col $100 b&w $50. How the common
felt-point marking pen can be used in
o variety of ways for sketching.
Festival in Solvang mp NEUBACHER 1 5
min sd col $135. Danish-American
town of Solvang, California, celebrat-
ing its o-nnuol festival: filk dancing,
oebleskiver breakfast, arts ond crafts.
Int.
French Drawings from Toulouse-Lautrec
to Picasso 66sl LAMBERT $16.50.
Bonnord, La Fresnoye, Maillol Mor-
Five Classroom-Tested Films...
Produced by Ruby Niebauer, Art Supervisor, San Diego State College,
in order to assist elementary, secondory, and college teachers in ttieir
efforts to bring challenging, worthwhile creative activities to their classrooms
with little or no cost. Organization, planning, skills and
attitudes, as well as sofety measures, ore
considered in working with materials.
• HOW TO MAKE A MASK, 10 minute.. Color sale $100.00, rent
$5.00; B&W sole $30.00, rerl $3.00.
• HOW TO MAKE PAPIER MACHE ANIMALS. 12 minutes. Color sole
$1 12.00, rem $5.00; B i W sole $50.00. rent $3.00.
• HOW TO MAKE A PUPPET, 12 minutes, Color sole $112.00, rent
$5.00i B&W sole $50.00, rent $3.00.
• HOW TO MAKE POTATO PRINTS, 12 minutes. Color sole $112.00,
rent $5.00, B&W sole $50.00, rent $3.00.
• HOW TO MAKE A IINOIEUM BLOCIC PRINT, U minutes. Color sol.
$125.00, rent $«.00; B&W tola $63.00, rent $3.50.
Write for free catalog and descriptive broctiure.
ORDER YOUR PRINTS TODAYI
BAILEY FILMS, INC.
6509 DE LONGPRE AVE. HOLLYWOOD 28. CALIF.
quet, Matisse, Modiglioni, Seurat,
Toulouse-Lautrec, Suzanne Volodon,
Vuillard, Broque, Chagall, Delaunoy,
Derain, Despiau, Dufy, Dunoyer de
Segonzac, Gonzalez, Juan Gris, Laur-
ens, Leger, Metzinger, Picasso, Villon.
How to Make a Christmas Wreath fs VEC
17fr si b&w $3.50. Step-by-step pro-
cedures for making wreaths from sim-
ple, inexpensive materials in four doss
periods or one full afternoon.
How to Make a Picture Frame fs VEC
21fr si b&w $3.50. Steps in making
simple, inexpensive picture frames
while encouraging precise and accu-
rote work and creative expression.
Laguna Beach Festival of Arts and Pag-
eant of the Masters mp CHRISTIAN
available in 12 and 24 min versions,
col $185 & $95 b&w $85 & $45.
Shows world's great art recreated by
living models.
Leonardo Da Vinci: Giant of the Renais-
sance mp EBF 25min sd col $225
b&w $112.50. A biographical film.
JH.
Meaning in Child Art mp PCR 1 Omin sd
col $100 r$3. How sensitive relation-
ships of children to themselves and
their environment con be developed
in children's art classes. Average
work, such as oil children con pro-
duce, hos been randomly chosen to
show how much the child can be-
come bound up with his own expres-
sion.
Painting Shadows mp EBF 1 1 min sd col
$100. An important addition to the
Eliot O'Haro art series, the film cleor-
ly relates the physical lows of light to
the specific requirements of the art
student. Besides demonstroting effec-
tive techniques for painting shadows
in water color, Mr. O'Hora helps the
student find his own way as an ac-
curate observer and interpreter of
nature. SH.
Painting with Calligraphy mp EBF 12min
sd col $100. Shows how picture-writ-
ing developed into a coherent written
language. Examples of calligraphy
shown in Egyptian hieroglyphics, the
Mexican calendar stone, the petro-
glyphs of cliff-dwelling American In-
dians, and the symbolic characters in
Oriental script. Shows use of callig-
raphy OS 0 device for adding richness
and detail to a subject and for simple
adornment. Closing scenes show mod-
ern uses of calligraphy and pointings
by Burchfield, Dufy, Van Gogh, and
O'Haro using the technique. SH.
Paper in the Round mp YAF lOmin sd
col $100 b&w $50. Demonstrates and
explains how paper of various colors
ond textures con be scored, cut, bent,
curled, shaped, slotted, and tabbed to
make many different objects, with cyl-
inders and cones as basic forms. Int.
Potter mp USC 1 3min sd col $100 r$4.
Study of the pottery craftsman at
work, illustrating the use of the pot-
ter's wheel and methods of develop-
ing originality and variety in pottery-
making. SH.
Stained Glass Windows si LAMBERT 30
for $7.50. Some of the most beautiful
stained glass windows of the 1 2th to
the 1 6th centuries in French cothe-
drols and churches.
Story of Painting mp ALMANAC 23min
sd b&w $125. Evolution of styles in
painting; techniques involved in tem-
pera, fresco, and oil pointing; impor-
596
EdScreen Cx AV Guide — December, 1957
POSITIVE FILM PROTECTION
with Compco Reek and Cans. . .
Professional reels & cans
Films just "flow" through your projector without
binding and rubbing when on a Compco all-steel
reel. Precision made of tempered spring steel and
die-formed sides — they won't "warp" or bend
out of shape. They help prolong the life of val-
uable film and insure smoother projection.
All Compco reels can be supplied with matching,
scratch resistant all-steel cans. Have attractive
baked-on hammertone gray enamel finish with
"precision fit" covers. Complete with identifica-
tion labels with special adhesive backing.
•
PROFESSIONAL SIZES |
MODEL
NO.
DESCRIPTION
LIST
119
16MM. 600 FT. REEL
$1.95
120
16MM. 600 FT. CAN
1.95
125
16MM. 800 FT. REEL
2.50
126
16MM. 800 FT. CAN
2.50
127
16MM. 1200 FT. REEL
3.00
128
16MM. 1200 FT. CAN
3.00
129
16MM. 1600 FT. REEL
3.50
130
16MM. 1600 FT. CAN
3.50
131
16MM. 2000 FT. REEL
4.75
132
16MM. 2000FT. CAN
4.75
ASSURES LONGER FILM LIFE-
EASIER PROJECTION
A COMPLETE
RANGE OF SIZES
All individually boxed
for added protection
Amateur reels & cans
Same basic all-steel construction as professional
reels, precision made, attractively finished — but
in smaller sizes. Compco amateur reels have ex-
clusive, specially designed film "clip" that per-
mits easier, "instant" threading and completely
eliminates slippage. Ends annoyance of trying to
slip film into tiny slots. You can actually thread
in the dark. Clip holds film firmly and automat-
ically releases film when unreeling.
Durable matching cans are also
available, complete with identifica-
tion labels backed with special ad-
hesive.
• AMATEUR SIZES 1
WITH COMPCO POSITIVE FILM CLIP 1
MODEL
NO.
DESCRIPTION
LIST
113
8MM. 200 FT. REEL
$0.55
114
8 MM. 200 FT. CAN
.55
115
8MM.300FT. REEL
.65
116
8MM. 300 FT. CAN
.65
121
8MM. 400 FT. REEL
.80
122
8MM. 400 FT. CAN
.80
123
16MM. 400FT.REEL
.80
124
16MM. 400FT. CAN
.80
e
Write for circular giving more complete details on the Compco
All-Steel reel line as well as other related photographic items.
OWlhCO CORPORATION • 2227 W. ST
PAUL AVE.
CHICAGO 47, ailNOIS
Manufacturers of fine photographic equipment since 1932
EdScreen & AV Guide — December, 1957
597
Sk( and other worlds, too! See EBF's "A Trip to the Moon", in color- 16 minutes.
T
I HE YEAR just passed has been our greatest ever. More EBFilms were purchased
— more EBFilm libraries started and more EBFilms rented from the great state and
university libraries than ever before.
EBF production units, both here and abroad, using advanced and costly new photo-
graphic techniques, have achieved the production of 62 of the finest classroom films
ever produced. EBFilms have been correlated with more than 300 of the most widely
used textbooks of the major publishers, in all major areas of the curriculum.
EBFilms will continue to dedicate its efforts towards the wider use of classroom films
and to set even higher standards for their production.
.■ S»%!*W!E?'..rt i-^.->r;v» £;.-
See and Use these Ouffstandiing new E B Films produced to meet the nee
• ART
History of Western Art
How to Make A Simple Loom & Weave
How to Make A Starch Pointing
Pointing Shadows
Painting With Colligraphy
• THE ANIMAL WORLD
Animals of the Indian Jungle
Beach and Sea Animals
Big Animals of Africa
Bird Homes
Farm Animals {2nd ed.)
The Frog (2nd ed.)
Insect Life Cycle: The Periodical Cicada
Protozoa
• ELEMENTARY SOCIAL STUDIES
American Indians of Today
The Food Store
Indian Family of Long Ago
Indians of Early America
A Visit to the Waterworks
• GEOGRAPHY
The Amazon [People & Resources
of Northern Brazil)
Argentina (2nd ed.)
Brazil — People of the Highlands
Burma, People of the River
Conodo: The Atlantic Provinces
Canada: The Industrial Provinces
Germany: People of the Industrial West
India (Customs in the Village)
India: Introduction to Its History
Malaya, Land of Tin & Rubber
People of the Netherlands
Thailand, Land of Rice
• GUIDANCE
Should I Go To College?
• HEALTH AND SAFETY
Dress for Health
Safety on Our School Bus
• HUMAN BIOLOGY AND HYGIENE
Work of the Blood
• LITERATURE AND
CREATIVE EXPRESSION
Chaucer's England
People of o City
• THE PHYSICAL WORLD
Minerals and Rocks
Ocean Tides (Bay of Fundy)
A Trip to the Moon
• THE PLANT WORLD
Growth of Seeds
Learning About leaves
Roots of Plants (2nd ed.)
Why Foods Spoil (Molds— Yeasts— Bacteria)
to YOUR CLASSROOM ^
EBF's GREATEST YEAR ...[o)7J SUPERB NEW
THE AMAZON — middle grades and high
school social studies— color, 21 minutes.
ANIMALS IN AUTUMN-primary and mid-
dle grades science — color, 11 minutes.
WORK OF THE BLOOO-high school health
and biology — color, 13 minutes.
► EBF Production Units on
Location Throughout the World
Producing the World's most significant library of
educational motion pictures is the goal of EBF
production units now on location in the many
parts of the world ... in India, England, France,
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guide these productions.
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introductory PHYSICS ...
The basic full year's course in high school
PHYSICS — 162 lecture and laboratory sessions on
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schedule and qualifies students for full academic
credit. Additional information on request, see
coupon below.
I each curriculum area.
PRIMARY SCIENCE -LANGUAGE ARTS
Animals in Autumn
Children in Spring
Children in Summer
Children in Winter
Dolls of Many Lands
Learning About Flov/ers
Monkey Who Would Be King
Mother Robbit's Family
Mrs. qnd Mr. Peacock
Robin Redbreast (2nd ed.)
Sea Adventures of Sandy the Snail
U.S. HISTORY
Boy of Early Virginia:
The True Story of Tom Savag.
Jamestown; The First English Settlement
on Americo
The Midnight Ride of Paul Revere
World War I {A Documentary
on the Role of the U.S.)
WORLD HISTORY
Leonardo da Vinci (Giant of the Renaissonc.)
Development of Transportation
The Renaissance
Sir Francis Drake
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Gentlemen: Please send me free EBFilm Guides on your new films in the
following curriculum areas as listed at the left. (Indicate areas desired.)
D
D
Q Please send complete catalog of EBFilms
My school is interested in D Preview for purchase
Q Rental consideration
Nome.
School..
Street
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□ Send further information on Physics course (available for sole only).
fance of control of materials in paint-
ing; how materials hove influenced
style ond expression. SH.
Van Gogh: Darkness into Light mp MH
20min sd col $100. Contrasts the
vivid colors of Vincent Von
Gogh's paintings with the octual
Belgian, Dutch, and French scenes
which inspired him. In doing this it
shows the mony problems confronted
by a motion picture company (MGM)
when it filmed "Lust for Life," a biog-
raphy of Von Gogh. Dore Schary nar-
rates the film
World of Mosaic mp UC 28min sd col
$300. From Sumerion, Greek and
Roman, through Byzantine and
Aztec, the evolution of mosaic is
shown moving toward the present
renaissance in Mexico and the U. S.
Climaxed with o presentation of
America's accomplished muralist,
Joseph Young, creating the famed
mosaic in the Los Angeles Police
Building. Narrated by Richard Wid-
mork with music composed by Eugene
Hemmer.
BUSINESS EDUCATION
Building Tomorrow's Leaders fs JA 20min
sd col free. Story of the far reaching
effects of Junior Achievement on the
teen-agers of America, showing how
young people learn about business by
being in business for themselves. The
benefits of Junior Achievement to the
teenagers, to the business advisers who
counsel them, ond the overall impact
on the community ore outlined.
Business Methods for Young People fs
VEC 25fr si b&w $3.50. Encouroges
accurate, up-to-date business methods
for the young earner; discusses advan-
tages of a budget and how to prepare
one; projser methods of writing checks;
checking accounts. JH.
Communications Casebook 4 mp
STRAUSS lOmin ea sd bCrw. Adapted
from The Inner Man Steps Out, the
purpose of the kit is to help executives
and sufjervisors increase their ability to
gain understanding and acceptance
from the people they deal with of their
own octions ond management's policies
ond practices. Giving orders, correcting
poor performance, straightening out
troublesome situations, developing the
desire to accept new responsibilities,
[Xissing information up and down the
line, and other topics ore dealt with.
Electronic Computers Improve Manage-
menf Control mp CALIFORNIA 20min
sd col $150 r$10. Presents a predica-
ment in a typical manufacturing or-
ganization when a large customer or-
der is cancelled because of delays in
production. History of the order is
traced. The culprit is found to be
paperwork delays with resulting lack
of monagement control. A proper pro-
duction control system through the use
of modern business machines is then
pictured.
Engagement Party mp STERLING SOmin
sd col free. Modern business methods
in retailing with special emphasis on
the use of trading stamps.
How to Up Soles by Better Sales Super-
vision mp UWF 30mrn sd bCrw sole.
Borden and Busse, soles training spe-
cialists, in o new demonstration for
soles supervisors.
Keys to the Future mp STERLING 30min
sd col free. Volue of the typewriter to
every member of the fomily; impor-
tonce of being able to type.
Of Time and Salesmen mp MODERN
35min sd bCrw free. Suggests how
salesmen may plan their working day
in order to get the most effective use
out of the time spent in calling and
interviewing customers.
Till Debt Do Us Port mp CUNA 14min
sd bGrw $125 free loan. How a couple
already in the divorce court find o way
to save their marriage and to solve
their financial problems (the cause of
their difficulties) through learning to
work together with the help of a credit
union.
You're on the Team mp Eastman 1 5min
sd b&w free. Demonstrates procedures
to be followed in o bulk-moiling opera-
tion and its importance to the over-all
sales and advertising of a company.
CIVIL DEFENSE
Civil Defense Problem mp USA, USAF,
USN 30min sd b&w free. Vol Peter-
son, Federal Civil Defense Administra-
tor, discusses problems and activities
of civil defense with particulor refer-
ence to the post-attack and pre-attack
phases, touching briefly on Civil De-
fense in Europe.
Effects of Atomic Bomb Explosions mp
UWF 22min sd b&w $39.70. Effects of
explosions at Nagasaki, Hiroshima,
and the Pacific testing range as well
OS theoretical effects of ground contact
and underground explosions.
First Aid for Burns in Civil Defense mp
ANRC I7min sd b&w free. Demon-
strates first aid core for burns in the
event of large scale casualties.
Let's Foce It mp USAF 1 5min sd col free.
The fury of on atomic blast and the
rules for survival following on atomic
or hydrogen attack.
Operation Lifesover mp NFBC 1 5min sd
b&w $80. Record of the evacuation
of a sector of the city of Calgary, Al-
berta, OS an exercise in its civil defense
program. Shows meticulous block-by-
block, house-by-house, person-by-per-
son planning that preceded the opera-
tion; orderly withdrawal; core of diS'
placed persons at reception centers.
EDUCATION
And So They Grow mp CAMPUS 28min
sd col $200 b&w $75 r$6-$I0. Role
of the leader in a play program show-
ing the variety of approaches employed
in meeting children's ever-widening
interests — a real life study of a group
of nine-year-olds taken over a period
of one year.
Building for Leorning mp TEXAS 19min
sd col free. Coordinating school build-
ing construction with modern tech-
niques of education to make the most
of light, air, sound, function, and
structure.
Elementary School Children: Each Child
is Different mp McG-H 17min sd b&w
$95. A glimpse into the lives of five
children in a fifth grade class, showing
that each life constitutes a complex
and unique pattern shaped by many
influences in home and community.
The teacher must determine what these
influences ore in order to better plan
an educotionol program for each child.
Elementary School Children: Discovering
Individual Differences mp McG-H 25
min sd b&w $135. A fifth grade
teocher uses observation, cumulative
records, behavior journal, discussion
I
BREAK THROUGH THE
READING BARRIER
. . . To Effective
Learning
AVR READING
RATEOMETER
vitalizes any read-
ing improvement
program
An effective, durable, easy-to-use electric
reading accelerator, which improves read-
ing speed and comprehension. Can be used
with any reading materials, any diagnostic
program and with any series of compre-
hension tests. Ideal for supervised or
voluntary use by students. Now in thou-
sands of schools coast to coast.
Lowest price in the field . . . superior
portable design . . . electric clock
accuracy
AVR RATEOMETER, complete with study
manual and carry-case carton $35
AUDIO VISUAL RESEARCH
Designers and Manufacturers of
Specialized Audio-Visual Equipment
Dept. U712 Box 71, Waseca, Minn.
with other teachers, interviews with
parents, and staff conferences in study-
ing the background, abilities, and
needs of each pupil in her class.
Individualizing Reading Instruction in
the Classroom mp TC 20min sd b&w
$90 olso rental. Advantages of on
individualized approach and its essen-
tials.
Kindergarten Way is to Learn Each Day
fs BOOKS 20min sd col. Explains bene-
fits of dramatic play, manipulative ac-
tivities, show and tell, educational
trips, and storytelling. Kit includes 20
minutes double-faced LP recording,
60fr filmstrip, complete script and
sketches, discussion sheet. $14.
Life Situation Films for fleoring- Impaired
Children 5mp USC sd col $225 or $50
ea r$3.50-$15 b&w $94.50 or $24.50
ea r$2-$7.50. Provides extra oppor-
tunities for talking, observing other
people talk, and actively participating
in a variety of life situations at home,
school, and with playmates. Stresses
on gestures and expressions. Tommy's
Table Manners, Lesson in Magic, Little
Cowboy, Barbara's New Shoes, Bow-
Belindo. Pri.
Meaning in Child Art mp PCR lOmin sd
col $92 r$3. How sensitive relation-
ships of children to themselves and
their environment can be developed in
children's art classes; illustrates the
philosophy in teaching art to children
that the process is more important
than the product; how children de-
velop in their understanding and grow-
ing sensitivity to both environment
and means of expression — with
proper motivation.
Mounting Pictures fs TEXAS si col $4.
Mounting for displays, opaque projec-
tion, filing or to pass out. Considers
selection of mounting boards, steps in
mounting with rubber cement and dry
mounting tissue, ways of protecting
pictures.
Problem of Pupil Adjustment: The Drop-
Out mp McG-H 20min sd b&w $95.
The nature of a high school program
which led one pupil to drop out of
school OS soon as state low permitted.
A life adjustment program is suggested
OS desirable in this school's program.
600
EdScreen tj AV Guide — December, 1957
School Building Filmstrip — 1956 fs NEA
I20fr bCrw $5. Photographs and art
work present floor plans, excavations,
plot plans, classroom layouts, and other
feotures of new school buildings as
displayed in the annual exhibit at At-
lantic City.
School Buildings and Equipment: I and
tl 2fs ACE 55-58fr si b&w $6. Cur-
rent trends in elementary school build-
ings and equipment needed to support
modern educational programs shown
in Part I. Port II deals with the com-
prehensive high school.
The Search: Harvard University mp YAF
25min sd b&w $125. How researchers
in a Mossochusetts community follow
children through o school doy to deter-
mine the adequacy of school facilities
and what is needed from the child's
point of view. Teachers and parents
are interviewed. Data is analyzed and
recommendations made.
Three R's Plus mp MH 27mln sd col
$220 b&w $110. Natural clossroom
S'Cenes point up all the pluses that hove
been added to the elementary curricu-
lum in the last few years — the 'plus'
gools in teaching the three R's, the
subjects that are now taught in addi-
tion to reading, writing, and arith-
metic, and the extra-curricular activi-
ties in dramatics, music, and student
government. Also covers the special
teaching programs adopted to the
physically hondicopped, the slow learn-
ers, and exceptional children.
FEATURES
Additional M-G-M Feature Films Avail-
able 216 mp FILMS. Above and Be-
yond (Robert Taylor, Eleanor Parker),
Across the Wide Missouri (Clark Ga-
ble), The Actress (Jean Simmons),
Adam's Rib (Spencer Tracy, Katherine
Hepburn), Adventures of Huckleberry
Finn (Mickey Rooney), All the Broth-
ers Were Valiant (Robert Taylor, Stew-
art Granger), Ambush (Robert Tay-
lor) , Anchors Aweigh (Frank Sinotra) ,
and many others.
Daybreak mp CINEMA 96min sd b&w
r$35-$60. Unavailable for more than
a decade and presumed lost, this once
well-known film is available for a
period of three months, after which
time it will be permanently withdrawn
for a remake. Stars Jean Gabin. Eng-
lish titles.
Helen Keller in Her Story mp DEROCHE-
MONT 45mtn sd b&w $100 r$12.50.
Traces the astonishing career of Miss
Keller from birth until her present age
of 76, showing in dramotic detail how
the blind, deaf, ond mute woman
overcame insuperable handicaps to be-
come one of the great world figures.
Narrated by Katherine Cornell.
Jofroi mp BRANDON 50min sd b&w. An-
other Pognol production with Vincent
Scotto's award-winning performance as
a stubborn Provencal peasont.
Laughter Through Tears mp BRANDON
82 min sd b&w. From "The World of
Sholom Aleichem," o tragi-comic folk
story "Mottele Peyse, the Cantor's
Son." In Yiddish.
Letters from My Windmill mp BRANDON
1 16min sd b&w. Written, produced and
directed in the South of France by
Marcel Pagnol, from three classic hu-
morous tales by Alphonse D""f^°*
Lost Boundaries mp BRANDON 97min
sd b&w $195 r$ 17.50. Mel Fertw,
Beatrice Pearson, and Canado L«« In
a film showing the anguish and the
ironies of racial taboo. Louis de Roche-
mont's prize-winning Parents Maga-
zine Special Award film.
M-G-M School Classics: First Group Smp
LOEW'S feature length. Available for
the first time in their full-length ver-
sions in 16mm are the following well-
known films: Captains Courageous
(Spencer Tracy, Lionel Borrymore),
David Copperfield (W. C. Fields,
Freddie Bartholomew), Pride and Prej-
udice (Greer Garson, Laurence Oliver) ,
Boys Town (Spencer Tracy, Mickey
Rooney), Young Tom Edison (Mickey
Rooney), Tale of Two Cities (Ronald
Colman, Treasure Island (Wallace
Beery, Jackie Cooper), Northwest Pas-
sage (Spencer Tracy, Robert Young).
New AFC Features 7mp AFC rental.
Chandra (93min), a million dollar
production produced in Madras, India,
English sub-titles; Curious Adventures
of Mr. Wonderbird (col 75min), the
first full-length animated feature at-
tempted in France, English voices by
Peter Ustinov, Claire Bloom, ond oth-
ers; Rosho-mon (Japanese); Gate of
Hell (Japanese — col); Ugetsu (Jap-
anese); Phantom Horse (Japanese —
col ) , Umberto D (Italian).
New Brandon Features 3mp BRANDON
rental. The three top-ranking French
feature film comedies include Holiday
for Henrietta (103min) with Dany
Robin and Hildegarde Neff, Mr. Hu-
lot's Holiday (85min) with Jacques
Tati, and The Sheep Has Five Legs
(93min) starring Fernondel in six
different roles and six stories.
New Brandon Foreign Features 12mp
BRANDON rental apply. Includes films
honored at Cannes, Berlin, Venice, and
Rome film festivals. Forbidden Games
(89 min, French), Janosik (80 min,
Slovak), This Strange Passion (82
The newest PROFESSIONAL JR.' Tripod with
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AURICON CINE-VOICE
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modified to accept 1200
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PROFESSIONAL FILM VIEWER is
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Easy threading. $350.00 for 16mm
Price of 35mm Professional Film
Viewer $500.00.
model.
SALES
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ADDITIONAL PRODUaS: "BALANCED ' TV HEAD • MICRO-
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Split Apart Reels Prices subiect to ctiange wittiout notice
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contoins two Senior Lights, with con-
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Dept. t 31 5 West 43rd Street, New York 36, N T
EdScreen & AV Guide — December, 1957
601
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IN CANADA:
Miss Morgery Weiss
Box 3040, Ottawa 3, Ont.
George K. Arthur presents
George Bernard SHAW
Fascinating New Documentary
on and with G.B.S.
I6MM Sound - 16 Min. - Sale $100
Rental $7.50
BRANDON FILMS, Inc. Dept es
200 W. 57t<i St., New York 19, N. Y.
25 RENTAL
FILM OFFICES
TO SERVE YOU
EDUCATIONAL
Over 18,000 modern educational
films at your service.
RELIGIOUS
Leading distributors for Fomily,
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ENTERTAINMENT
Exclusive distributors for RKO,
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INDUSTRIAL
Selected free- loan films from
leading companies.
IDEAL PICTURES
INCORPORATED
min, Spanish), Dark River (84min,
Spanish), Devil in the Flesh (112
min, French), Game of Love (French),
Two Cents' Worth of Hope ( 1 OSmin,
Italian), Claudine (85min, French),
Day of Wroth (97min, Danish),
French Touch (81 min, French), One
Summer of Happiness (92min,
Swedish), Rome 11 O'Clock (91 min,
Italian). All with English titles.
New Cinemascope Releases 1 1 mp Ft fea-
ture length. Most of the new additions
will not be available for school use
until 1957. All require the use of an
anamorphic lens which may be pur-
chased or rented from the distributor.
Lieutenont Wore Skirts, Man Who
Never Wos, On the Threshold of Space,
Hilda Crone, 23 Paces to Baker Street,
D-Day the Sixth of June, Bottom of
the Bottle, Carousel, Revolt of Momie
Stover, Proud Ones, Man In the Gray
Flonnel Suit.
New RKO Features 6mp IDEAL. The
Conqueror (John Wayne, Susan Hay-
word) , Glory, Great Day in the Morn-
ing, Texas Lody, Bold and the Brave,
Tennessee's Partner.
New United World Features 1 Omp UWF
rental apply. Privote War of Major
Benson (Charlton Heston), Francis in
the Navy (Donald O'Connor), One
Desire (Anne Baxter, Rock Hudson),
The Shrike (Jose Ferrer and June
Allyson), Female on the Beach (Joan
Crawford, Jeff Chandler, Jon Ster-
ling), Black Shield of Falworth (Tony
Curtis, Janet Leigh), Canyon Passage
(Dona Andrews, Susan Hay word),
Mark of the Renegade (Cyd Charisse,
Ricordo Montolbon), Singapore (Avo
Gardner, Fred MocMurroy), Walking
My Baby Back Home (Donald O'Con-
nor, Janet Leigh) .
New United World Features 2mp UWF
The Benny Goodman Story — 11 6m in
col- — starring Steve Allen and Donna
Reed; There's Always Tomorrow —
84min — starring Barbara Stanwyck,
Fred MocMurray, and Joan Bennett.
New United World Features 5mp UW.
Mikado (Kenny Baker and the D'Oyly
Carte Chorus), Great Expectations
(John Mills, Jean Simmons), Coptoln
Lightfoot (Rock Hudson), Smoke
Signal (Dona Andrews), Land of Fury
(Jack Hawkins, Glynis Johns) . All
are available in color except Great
Expectations.
Scott of the Antarctic mp DARTMOUTH
95min sd col $50. John Mills in the
title role and Diana Churchill as Mrs.
Scott in a picturization of the life and
work of one of the great legendary
heroes of British history. Carefully
documented.
Skanderbeg mp BRANDON 1 1 Omin sd
bCrw. Sergei Youtkevich's film of a
15th century warrior — the first fea-
ture to be made in Albania.
GUIDANCE - SOCIAL
Anger at Work mp IFB 21 min sd bCrw
$125. Explains the displacement of
anger onto other men and how this im-
pairs efficiency in everyday living. Five
incidents show some of the techniques
people hove developed for handling
anger, resentment, and frustration.
Beginning Responsibility: Being on Time
mp CORONET 1 Imin sd col $100 b&w
$55. Jimmy, who misses out on things
becouse he is not on time, observes
firemen and train engineers and real-
izes how important it is to come when
called and to be prompt. He learns
that he can help himself by getting
ready in advance and by estimating
how long it takes to get things done,
Pri.
Beginning Responsibility: Other People's
Things mp CORONET llmin sd col
$100 b&w $50. Broken playground
swings lead o primary-grade classroom
into activities that illustrate the way in
which public and private property, as
well OS orticles that ore borrowed or
found, should be cored for.
Courtesy at School mp CORONET 1 Imin
sd col $100 b&w $55. Courtesy, Jerry
discovers, means thinking of others. He
and his classmates learn that being
courteous helps them enjoy their work
ond play — in the classroom, the
cafeteria, the auditorium, the hallways,
and on the playground. Int.
Guidance Stories 6fs EBF col $36 eo $6.
Each story presents a guidance prob-
lem important at the age level of the
primary grades, showing attractive
youngsters in the principal roles: Shar-
ing with Others, Playing Fair, New
Friends — Good Friends, One Kind of
Bravery, Taking Core of Your Things,
Sticking to Your Job. Pri.
Helping Johnny Remember mp PORTA-
FILMS llmin sd col $100 b&w
$57.50. Dramatizes problem of a boy
rejected by other children because he
is selfish, uncooperotive, and domi-
neering. He is accepted bock when he
develops a real desire to be courteous
and considerate and makes a deter-
mined effort to develop courteous
habits by constant practice with the
help of the group — until he con be
courteous automatically. Pri.
Kid Brother mp MHFB 25min sd b&w
$145. Explores some of the hidden
emotional forces that lie behind ex-
cessive drinking. Reveals that be-
havior problems which appear on the
surface to be concerned with alcohol-
ism may, in young people, be an ex-
pression of the many difficulties that
adolescents face in adopting to the
world around them. The film also de-
picts the social pressures that ore put
on young people to take a drink —
both by their own group and by adult
example.
Kindness to Others mp CORONET 1 Imin
sd col $100 b&w $55. Kindness and
how one con be kind to others are
things Sam's doss begins to learn on
the very day he becomes ill and is ab-
sent from school. Everyone in class
remembers Sam's kindness to family,
playmates, and animals. Sam's class-
mates find the pleasures that come
from practicing kindness. Pri.
Let's Discuss It mp NFBC 29min sd b&w
$120. Presentation of group discussion
methods, demonstrating the principles
by which a healthy and active discus-
sion group con be maintained; right
and wrong ways; organizing a group;
work of the discussion leader.
Living Together 6fs SVE sd col $31.50
ea $5.50. Experiences and activities
characteristic of the 5-8 age group in
the social studies area. First part of
each strip is captioned and presents the
story or instructional material. The
second part which is not captioned
provides opportunity for story retelling
and discussion. Jim's Family ( 32fr) ,
Day at School (36), Family Helpers
(47), Neighborhood Picnic (45), Fom-
ily Shopping Trip (52), Ride in the
Country (50). Pri.
602
EdScreen & AV GuIHe — Dprpmhpr 1 9S7
Pat»y Gorman, Teen-Ager mp FRITH 16
min sd col $1 30. Teen age group expe-
riences sewing, entertoining, present-
ing topics to their club, or showing
onimols at 4-H Club Fair. Designed to
stimulate constructive, healthy atti-
tudes towards others.JH.
Production 5118 mp MOD 30min sd col
free. A dromatic story of the problems
of understanding one another — com-
munication.
Proud Yeors mp CMC 28min sd b&w
$125 r$7. Shows in detail the practical
steps that can be taken to help old
people lead active useful lives. Pro-
vides a means by which the aged and
their families can explore together the
day-to-day problems that accompany
old oge.
Segregotion in the Schools mp McG-H
28min sd b&w $112.50. A "See It
Now" TV report on the reactions of
civic leaders, teachers, parents, and
students — negro and white — in two
Southern cities to the Supreme Court
Ruling.
GUIDANCE -VOCATIONAL
The Apprentice mp VIRGINIA 12min
sd col $78 b&w $33 r$2-$4. Emphasis
on the dignity of working with one's
hands and need for skilled technical
workers. Shows how apprentices ore
selected, employed, trained, and where
they should go to seek employment.
Careers in the Building Trades (Bosic
Skills) mp COR llmin sd col $100
b&w $55. At a summer job on o con-
struction sight. Bob observes a car-
penter, plumber, bricklayer, electrician,
plasterer, and glazier ot work. He dis-
covers that his interests ond aptitudes
fit him for a vocation in the building
trades. He finds on his return to
school that each subject contributes
to his vocational interest. JrH.
Engineering for Eddie mp OHIO 20mln
sd col $140 free loon. How the engi-
neer has brought magic into the Amer-
ican home; engineering os a profession
requiring brood backgrounds in the
basic sciences, math, and humanities;
engineering research; crisis in techni-
cal education; problem of man vs ma-
chine in the age of automation and in
future years.
Exomining the Will to Work fs STRAUSS
14min sd col $75. Foctors in the "job
climate" that most strongly affect in-
dividual productivity ond what the
supervisor can do about them: how a
man feels about the job itself, how
he feels about the group he works
with, how he feels about his immedi-
ote supervision.
Industrial Education in Your Future mp
STOUT 21 min sd col free. How a high
school student's interest in industrial
vocations may be directed toward a
college career in industrial education
or industrial technology. Depicts tech-
nical, academic, and recreational fa-
cilities for such programs at Stout State
College.
June Decision mp OLYMPIA 20min sd
col. Surveys engineering opportunities
among such railway suppliers os Gen-
eral Motors, Westinghouse Air Broke
Co., American Car & Foundry Co., and
General Electric.
Right Touch mp IBM 1 8min sd col free.
How Joan Martin combines her natural
ability with secretorial training to get
her first job. Scenes show Joan taking
typing, being interviewed and hired,
apprenticeship in the stenogrophic
pool, and at work as a private secre-
tary.
Supervisory Problems in the Office: II
6fs MH col with 3 LP recordings $125.
Each filmstrp runs about 8 minutes.
Corrective Guidance Talk, Developing
Team Spirit, Easing o Disappointment,
Making Compliments Count, Over-
coming Resistance to New Methods,
Rating Employee Performance.
HEALTH & SAFETY
Album of Safety mp UL 19min sd col
free. Work of the Underwriters' Lab-
oratories in testing commercial prod-
ucts. Shows various items being
crushed, burned, and otherwise ruined
in the cause of sofety.
All of a Sudden mp MOD 1 3min sd free.
Asks for o mature ottitude in using a
cor as o cor and not as an emotionol
escape valve, a social equalizer, a love
seat, or an ego builder.
Before They Happen mp BCR 14min sd
b&w free. Work of an inspector for
a municipal fire prevention bureau
gives clues for reducing fire hazards in
homes.
Be Healthy, Go Safely — The Primory Way
fs SVE si col. Titles in health set in-
clude Let's Hove a Party (43 frames),
Let's Visit Our Friends 130), Let's Get
Rccdy for School (301, Let's Stand
Ste>vart O/VEPIECE seamless
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EdScreen & AV Guide — December, 1957
NAME
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I My inlortft il in;-
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Scratches
on Film
Irritate
Audiences
Fortunately, scratches
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or sharpness.
Write for brochure
EERLESS
PROCESSING CORPORATION
«S WEST 46lh STREET, NEW YORK 36. NEW YORK
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Tall (35) , Let's Visit the Dentist (41 ) .
Set $26.25- Safety set includes Sofc
and Sound at School (38 frames) , Safe
and Sound Along the Way (37),
Safe and Sound at Home (35). Set
$15.75. Individual titles in either set
$5.50. Pri.
Bicycle Safety Skills mp CORONET 1 Imin
sd col $100 b&w $55. Cliff, whose
mastery of safety skills earns him an
operator's license, shows his brother,
who Is still too young to ride in the
street, the performance techniques,
traffic rules and procedures, and bi-
cycle inspection practices that make
safe cyclers today and good motorists
tomorrow. Int.
Cose of Officer Hallibrond mp MOD 27
min sd b&w free. Lessons in safety
for drivers.
Cose of the Hot Weather Blues mp ASSN
1 3min sd col free. Advantages of
home air-conditioning and how it con-
tributes to family health and comfort
by eliminating large quontities of heat
and humidity.
Checking for Injuries mp ANRC 21 min
sd b&w free. How to examine an in-
jured person and protect him until pro-
fessional medical core can be supplied.
Cycling Safety fs VEC 25fr si b&w $3.50.
How to register bikes for licenses, care
of the bicycle, correct body position
when riding, traffic and safety rules,
signals.
A Fair Chance mp STERLING 1 5min sd
b&w free. Few stories of fiction can
match this real-life drama of an ex-
TB patient's struggle to return to a
useful, respected place in society.
Fire Safety is Your Problem mp YAF 1 0
min sd $50. Discusses common fire
hazards found in and around the home,
precautions for handling inflammable
materials, what to do when fire does
occur in the home. Int.
Fitness Skills for Children 3mp YAF eo
lOmin sd b&w $50. Walk Better, Move
Better, Play Better. Int.
Forest Fire Suppression mp NFBC 22min
sd col $160 b&w $80. Live action,
animoted sketches, and maps are used
to provide a detailed demonstration of
how a forest fire is brought under
control. Various factors described:
water supply, rood transportation, type
of timber stands, direction of winds.
Hold Thot Line — with Dirt mp FIRE 10
min sd col $75. Designed for fast,
effective basic training in firefighting
using the McLeod Tool, Pulaski, and
Shovel.
Invisible Killer mp STERLING 15min sd
col free. An automotive safety film on
the importance of carbon monoxide in
causing many otherwise unexplained
accidents.
It's in the Cords mp IFB 18min sd b&w
$85. Importance of using "Hold"
cards to prevent industrial accidents.
(The "Hold" cord on a switch means
to leave it "off") .
Let's Ploy Safe: Revised mp PORTAFILMS
lOmin sd col $95 b&w $55. Designed
to motivate safe attitudes. Same story
and approach of earlier edition. Pri.
Moke Your Home Safe mp YAF lOmin
sd b&w $50. An up-to-date home
safety lesson for elementary school
students. Int.
Memo to Mors mp MOD 22min sd b&w
free. America's need for better roads
emphasized in showing what traffic
congestion does to highways and com-
munities.
DOES YOUR SCHOOL HAVE A
SAFETY PATROL?
If SO, you need the filmstrip
THE Bj;^T and the BADGE
Write for details
EDUCATIONAL PRODUCTIONS, Inc.
Box 625, Hillside, N. J.
Molly Grows Up mp PERSONAL 1 5min
sd b&w free. The award-winning film
on menstrual hygiene is now available
in a Spanish language version.
None for the Rood mp YAF 1 5min sd
b&w $75. Problem of teen-age drink-
ing and driving. Produced in collabora-
tion with the Yale Center of Alcohol
Studies. JH.
Operotion Survival mp BRAY 17min sd
b&w free. Demonstrates the use of
parachutes and other survival equip-
ment in current scientific activities.
One to a Customer mp AETNA 1 0min
sd b&w free. Value of various kinds
of protective garments in industry —
safety helmets, reinforced shoes and
gloves, and breathing devices.
Protecting the Atomic Worker mp AEC
13min sd b&w free. The many precau-
tions token to protect workers han-
dling atomic materials.
Report on Smog mp STANFORD 28min
sd col free. Using animation, tells the
story of Los Angeles' much publicized
smog, giving the history of the region,
nature and growth of the smog prob-
lem, and scientific methods being used
to attack it.
Safety Patrol: Revised mp GM lOmin sd
col free. Training ond work of school
safety patrol boys and girls and their
effectiveness in saving lives of chil-
dren on the way to school.
Sappy Homiens mp ACS 7min sd col free.
Designed to teach cancer's seven dan-
ger signals and to convince the viewer
of the importance of early diagnosis
and regular checkups. Animated treat-
ment.
Skimpy and o Good Breakfast fs CI 37fr
si col loan. One line captions with sim-
ple words, points for class discussion,
ond follow-up activities. Pri.
Sleep — It's Wonderful mp MODERN
24min sd col free. Hints on sleeping
and resting starring Walt Disney's
Goofy and live action characters.
(Sealy Mottresses) .
State of Your Health mp MINNESOTA
DEPT. 30min sd b&w $100. Interviews
token from telecasts showing twelve
Minnesota public health experts pre-
senting the major health problems of
today that can be solved through com-
munity interest, support, and action.
Stop and Go on a Bike mp ASSN 1 3min
sd col free. Two safety puppets "Stop"
and "Go" help a policeman teach a
bicyclist that safe practices ore easy
ond courteous to do.
Symptoms of Our Times 13mp IDEAL eo
15min sd b&w free. Health problems
characteristic of the age: Alcoholism,
Arthritis, Drug Addict, Accident
Plague, Medical Emergency, Radiation
Sickness, Rheumatic Fever, Tuberculo-
sis, Heart Disease, Brain Woshing, and
the Democratic Cold.
Tommy Takes to Traffic fs EP 31 fr col
$3.25. Designed to instill in children
the importance of good walking habits,
the filmstrip follows Tommy from his
fU^a.
home to school, showing how he meets
various traffic situations. Suggests how
other children may leorn their traffic
lessons. Pri.
To Your Health mp CMC lOmin sd col.
Using animation, shows nature of alco-
hol and its effects on the human body
— how it affects various kinds of peo-
ple; why people drink.
Visit to the Waterworks mp EBF 1 1 min
sd col $100 bCrw $50. Provides a valu-
able insight into the operotion of an
essential community service with em-
phasis on the importance of safe
drinking water to our health. Pri.
Your Meat Inspection Service mp USDA
28min sd col free. Work of Federal
meat inspectors in stockyards and proc-
essing plants, examination of live ani-
mals and carcasses, and testing of
meat products.
HOME ECONOMICS
Good as Gold mp IDEAL 1 3min sd col
free. Methods of preparing fresh
grapefruit with various Implements.
Attractive garnishes, salad, and fruit
cup combinations shown.
Hanging and Finishing a Hem mp BAILEY
12min sd col $100 b&w $50. Two
junior high school girls act as demon-
strators, showing the proper way to
model a skirt and the correct methods
of measuring, pinning, and finishing
0 hem.
How to Make a Jumper the Modern Woy
mp ASSN 22min sd col free. Construc-
tion of o jumper showing sewing tech-
niques that eliminate most handwork
and develop machine sewing skills. In-
dicates importance of stay stitching.
Men's and Women's Clothing of the
Western World 2fs CME 35 and 28fr
si col $11. Models in authentic cos-
tumes and wigs trace the generation by
generation changes in dress from the
atomic oge to the time of the Magna
Carta; captions stress relation to im-
portant historical events of eoch
period.
Over the Backyard Grill mp UW 1 5min
sd col free. A contest between three
amoteur chefs using on electric grill.
Pointers on selecting the most eco-
nomical ribs of beef for carving into
steaks and directing the proper prepa-
ration of the cut by the butcher.
Tricks of the Trode fs BRISTOL free.
Behind the scenes facts about the im-
portance of personal cleanliness, a
pleasant smile, and neat appearance
for those handling food. Given with the
strip are a colorful wall chart on
grooming and individuol leaflets for
men and women.
Washday Picnic mp MODERN 1 5min sd
col free. Designed to interest women
in owning automatic home - laundry
equipment by showing how it con light-
en their chores and to teach proper
methods for its use. (Tide)
What We Eat We Are mp IVT 1 5min sd
col free. Shows how the banana sup-
plies nourishing and vitamin-supplying
food in salads, how bananas odd varie-
ty to meats and vegetables, and its
use in elegant desserts, puddings, and
surprise dishes.
With an All-star Cast mp UWF Hmin
sd col free. Methods of dry-heot meat
cookery: roasting, broiling, and pan-
broiling.
Your Money's Worth in Shopping fs HFC
col loon. Illustrotes woys to moke per-
sonal and family gools come true
through mastery of good shopping
techniques. Gives basic guides to plan-
ning purchases, preparing helpful
shopping lists, choosing best quality
for the purpose, deciding when and
where to shop, and how to pay for
purchases.
INDUSTRIAL ARTS
Coppersmith mp FRENCH 23min sd bCrw
free. History of his work from the
Middle Ages to the present. In French
or English.
Designed for Living mp NFBC 1 1 min sd
b&w $40. What Canada is accom-
plishing in the field of industrial de-
sign and how the Notional Industriol
Design Council is encouraging good
design for contemporary living in items
ranging from kitchen utensils to living
room furniture.
Facts About Filters fs PUROLATOR 12
min sd free. Deals in non-technical
language with the manufacture and
use of oil filters in automobiles, trucks,
and tractors. Kit includes the film-
strip, LP recording, instruction manual
for the teacher, samples of filter paper,
and 20-question quiz.
Quiet Please mp STERLING 30min sd col
free. Do-it-yourself story of how to
sound-condition rooms in the home
with sound-proof materials.
Spray Tips mp DuP 1 Omin sd col free.
Proper use of a point spray gun is
demonstrated.
Story of Silver mp BRAN 20min sd b&w
$85 r$4.50. Introduction to the art
of silver making showing Danish crafts-
man George Jensen at work.
COMPARISON
• • •
PUTS MORE LIGHT
ON YOUR SCREEN!
Compare the Transpaque side hy side with any other projector on the market.
Project the same picture size with each . . . with the same materials, opaque or
transparent. You'll find the new Transpaque puts up to twice the light on the
screen with opaque materials ... up to three limes with transparencies.
This means you can use the Transpaque from the front
or back of the room, and even for rear projection, without
putting out lights or drawing shades. Selection of projection
lenses from 4" to 40" focal length permits you to use any
screen at any distance.
You can purchase the Transpaque complete for opaque,
table, or overhead projection. Or, you can purchase this
unit for one type of projection now and add equipment for
other uses later. See it demonstrated in comparison with
others and you'll be convinced that this is truly the aristo-
crat of visual communication projectors. Write us to
arrange a demonstration for you.
TRANSPAQUE
OPAQUE PROJECTOR
PROJECTION Optics
PROJECTION OPTICS CO., INC. 330 Lyoll Ave., Rochester 6, N. Y.
EdScreen & AV Guide — December, 1957
605
Professionally Approved BRAY
FREE-LOAN Films
-1
These are exceptional teaching films for the Classroom
(No cost involved except return insured transporf€ifion)
_^___ (All 16mm, sound, blach-and-u'hite) ____^_
. OPERATION SURVIVAL -phe whole interesting story of air survival j
I 17 minutes equipment — parachute, life-vest, raft. Their j
I tar reaching role in scientific research, military and civilian activities as well as I
j saving of lives. Recovery of electronic flight equipment, famous high altitude I
j rocket tests, etc. An inspirational film for young and old. I
I "PACKING & MAINTENANCE of . , . ^pfo 4T^ir,M «ttb 1
! >>•■« A .«.■■■ •-r>-f/i ,e Supplements OPERATION SUR- I
I PARACHUTES" '"""■■ vIVAL. Ably demonstrates sim- 1
I plicity of packing the new Chain-Tvpe Parachute. Shows maintenance and serv- j
I icing. Includes pack and harness. Film is used by U.S. and foreign governments j
I in training programs. Suggested shown with "Operation Survival." ■
"SWAGING"
21 min.
Approved film for instructing metal worker
and metal processing student. Describes entire
principle in operation of a swagcr and many
types of work performed. Includes pointing,
forming and fitting of attachments, etc.
"IGNITION & SPARK PLUGS"
20 min.
"Standard" teaching film on complete auto-
mobile ignition system and component parts,
including importance of proper spark plugs,
etc. Care, cleaning and servicing. Instructions
for mechanics, drivers, especially learners.
Send for list of famous BRAY films on Health, Hygiene and Physiology.
BRAY STUDIOS, Inc., Deph ES, 729— 7th Ave., New York 19, N. Y.
INDUSTRY
Aluminum in Modern Architecture mp
ASSOC 14min sd b&w free. Strength,
light weight, and adaptability to the
principles of sound design ore given os
reasons for the growing use of alu-
minum in modern building construc-
tion.
Aluminum on the March mp ASSOC 28
min sd col free. Story of aluminum,
from the mile-high bauxite mines of
Jomaica to the mile-long rolling mills
of the midwest.
Atomic Metallurgy mp AEC 1 3min sd
b&w free. Producing and testing the
specialized alloys necessary to the
atomic development program.
At the Drop of a Coin mp IDEAL 26min
sd b&w free. History of vending ma-
chines beginning in ancient Egypt; rep-
resentative modern machines.
Cor is a Woman mp MODERN 14min
sd col free. How to care for a car's
cooling system.
Cattle: Birth of an Industry mp NE-
BRASKA 29min sd b&w $85. Overland
Trail herds, Texas cottlemen and the
"long drive" North to market; Ne-
braska cow towns; range cattle indus-
try — its boom and bust; romance of
the roundup.
Drilling for Oil mp DOWLING 22min sd
col $200. Step-by-step operations of
drilling on oil well told through live
action and animation; search for new
oil pools. Int.
The Factory: How a Product is Mode mp
FA Mmin sd col $125 b&w $62.50.
Using a toy factory as background,
traces the production of a jack-in-the-
box from the initial idea through
experimental design, production line,
assembly line, marketing, ond final re-
tail sales. Int.
Long Pull mp MODERN 29min sd col
free. Drama, color, and sound of a
giant steel plant producing steel wire
for thousands of jobs from tire chains
to screws.
Manufacturing Reinforced Plastics mp
ASSN Hm'n sd col free. The plastics
industry and the uses of fibreglass in
automobiles, airplanes, by sports
equipment manufacturers, and by
style and fashion setters.
Mr. Withers Stops the Clock mp STER-
LING 30 min sd col free. Vital role
airports play in the welfare and prog-
ress of the communities and people
they serve.
Natural Rubber: A Product of Nature
Plus Science fs VEC 3 1 f r si b&w $3.50.
How scientists hove developed a prod-
uct of nature, with emphasis on bud-
grafting of high-yielding trees. Int.
New Horizons in Plastering mp VI 20min
sd col free. Methods of applying ver-
miculite plaster and its uses in small
homes and skyscrapers.
New SMPTE Test Film mp SMPTE 3min
sd b&w $27.50. Measures registra-
tion, aperture size, resolution, shutter
timing, centering of the image, steadi-
ness of its own test image with respect
to perforation, provides a "thousandths
scale" for measuring film movement in
double-exposure testing of printer
steodiness.
New SMPTE Magnetic Multi-Frequency
Test Film mp SMPTE sd b&w. Covers
a range of frequencies from 50 through
7,000 cycles and provides a reference
standard for measuring and adjusting
the electrical characteristics of mag-
netic sound systems for motion pic-
tures and television.
Our Nation's Resources: Natural Gas fs
VEC 28fr si b&w $3.50. Photogrophs
and drawings show how natural gas
wos formed and trapped in under-
ground vaults of sand and stone; gas
fields in the U. S.; how gas fields are
found, drilled; building of pipeline
networks.
Paper in the Making mp MOD 24min sd
col free. Entire process shown includ-
ing unusual animation.
People and Goods Travel 6fs JAM si col
$30 or $5.25 eo. Equipment, em-
ployees, and safety factors of the
transportation industry shown in live
photography. Airplanes, Passenger
Train, Freight Train, Busses, Trucks,
Boots and Ships. Pri.
Power Unlimited mp AEC 1 3min sd b&w
free. Development of nuclear (rawer
detoiling the first generating of use-
ful power with an experimental breeder
reactor.
Promise of the Trees mp MOD 27min sd
col free. Forests of the Northwest,
logging operations, conservation meth-
ods, reducing of logs to chips and later
to pulp, use of pulp in making rayon,
cellophane, and paper.
Rood of Iron mp NFB 42min sd b&w
$160. Story of the building of the
railroad from Seven Islonds, Quebec,
over 0 360 mile route of forest, river,
and muskeg to the iron- rich north
country.
Shaping of Things to Come mp ROTH-
ACKER 36min sd col free. Plastic
molding process from basic phenolic,
melamine, and urea through hand,
semi-automatic, transfer and injection
molding to the finished product.
Skylines mp MODERN 29min sd col free.
Portrays the role of structural steel in
the skylines of today — skyscrapers,
bridges, and the new, low horizontal
skylines of modern industry, shoppng
centers, and schools.
Story of Citrus Fruits mp COR 1 1 min sd
col $100 b&w $55. How seedlings are
grown in nurseries, how trees are cared
for in the groves, how fruits ore har-
vested, and how they are processed,
canned, and frozen at packing plants
and canneries. Pri.
This is Oil 5mp SHELL ea 25min sd col
free. A series of motion pictures tell-
ing the story of petroleum: Prospecting
for Petroleum, Birth of on Oil Field,
Refining Oil for Energy, Oil — The In-
visible Traveler, Story of Oil Market-
ing.
Three to Get Ready mp MOD 20min sd
col free. Role of meat in the diet,
latest nutritional findings, work of the
meat industry.
Torch Welding Aluminum mp USBM 17
min sd b&w free. Steps necessary to a
good torch weld: preparation of weld-
ing surfaces, manipulation of the
torch, onolysis of proper and improper
welding procedures.
Twins on the Ohio mp MODERN 24min
sd col free. Story of the construction of
two huge power plonts on the Ohio
River to provide electricity for atomic
energy plonts.
What Do You Know mp DuP Bmin sd col
free. Development, properties, and
uses of DuPont Sealer-Cooter includ-
ing its application on all types of wall
surfaces.
What Mokes a Gasoline Good mp DuP
17min sd col free. An animated pres-
entation of gasoline processing from
crude oil.
When the Customer Says "Knock" mp
DuP 17min sd col free. Explains the
causes of engine knock that ore not
related to gasoline quality.
Wishes on Wheels mp MOD 28min sd
col free. Tour of a modern automobile
plont showing assembly line operations.
World that Nature Forgot mp MOD 30
min sd col free. Development of new
plastics.
606
Er!Srrpfin Tt AV riiirHp
Dprpmhpr 1 QS7
LANGUAGES
Albigeois mp FRENCH 20min sd b&w
free. Area of AIbi in Languedoc on
the Tarn River — its cathedral and
Renaissance houses, women in notive
costumes, famous citizens, such as
Toulouse-Lautrec, Lo Perouse, and
Jean Jaures. In French.
Aspects de France mp-sl-rec WAYNE.
Kit includes 5-10 min col motion pic-
tures, 5 sets of 2"x2" color slides, and
5 accompanying topes (at 3.75)
$475. Individual motion pictures $85,
slide sets of 10 each $5, each tape
$7.50, additional guides 50c. Titles
include Bretagne, Pays de La Mer, Le
Haut de Cagnes, Paris a Men Coeur,
Le Mont Saint-Michel, Les Baux de
Provence. The topes provide specially
paced commentary and additional
practice exercises. Vocabulary is taught
by joining verbal symbols and visual
representations.
Beginning Spanish Course rec HEATH.
Designed to accompany the textbook
"Beginning Spanish Course" by Bar-
ton ond Tyler.
Belle ou Bois Dormant mp FRENCH 20
min sd b&w free. The LeMorvon re-
gion in central France showing land-
scapes, towns, agriculture, industry,
and remains of Druid and Roman
civilizations. In French.
Caesar rec FOLKWAYS Lecture on Julius
Caesar featuring eleven reodings from
the Gallic Wars by Moses Hodos. An
excellent model of Latin pronuncia-
tion.
Comedie Froncaise Taped Plays 5rec
FRENCH Recorded single track at 3.75
inches per second. Britonnicus (2
hours on two reels $15), L'Ecole des
Femmes ( I V2 hours on two reels $15),
Hernani (2 hours on two reels $15),
Cyrano de Bergeroc (2 hours on three
reels $20), La Reine Morte (3 hours
on three reels $20).
Der Knaben Gluck mp WAYNE lOmin
sd col $85. Experiences of two little
boys as they take port in their doily
routine of church, home, ond school;
work, ploy, and study. Narration
spoken in the outhentic dialect of the
Rheins River people. Int.
Et Vogue la Golere mp FRENCH 20min
sd b&w free. Four young people and
a dog on o sailing trip along the Bre-
ton coast stopping at Le Croisic, lie
Houot, Lo Trinite, Cornoc, Concor-
neau, Benodet, and Quimper. In
French.
Fifty of the Most Precious Manuscripts
in the Bibliotheque Notionole 50sl
LAMBERT $12.50. From the second
century through the seventeenth.
Fun with French rec ZODIAC $2.95 with
book. Designed to entertain and amuse
with words and pictures. Provides
French sights and sounds and some
incidental learning about France ond
the French language.
Grande Case mp FRENCH 30min sd b&w
free. Troditionol political orgonizotion
of o Negro Cameroon village show-
ing the election of a successor to the
dead king, ritual dances, and political
situations of neighboring settlements.
In French.
Hebrew Language rec FOLKWAYS-
PHONOTAPES. Mostly in English, o
thoughtfully prepared lecture in com-
parative language by Prof. Theodore
Goster.
Introduction to German rec WILMAC.
Correloted with text of the some title
by Steinhouer and Sundermoyer.
Listen and Leorn French . . . Sponish . . .
Germon . . . Italian 4rec DOVER.
Oriented to travel situations.
Posos por el Mundo Espanol rec HEATH.
Companion to Book One of the text-
book of the same name. Voriety of
Latin-American pronunciation given by
mole and female voices.
Songs in French for Children rec COLUM-
BIA RECORDS. Children will recog-
nize "The Farmer in the Dell" and
"Who's Afraid of the Big Bod Wolf"
among others of more French per-
suasion.
Speak and Read French: Basic and In-
termediate, Conversational, and Lit-
erature rec PHONOTAPES. Available
as LP albums at $20.85 & $13.90 or
OS pre-recorded topes at 7.5 inches
($29.85 and $19.90) or 3.75 inches
$23.85 and $13.90).
Trace de I'Homme mp FRENCH 24min
sd b&w free. Traces of early human
society left 20,000 years ago by
dwellers in the chalky grottoes worn
away by water in the region of Perigord
and Quercy; shows animal frescoes
graven and painted. In French.
LANGUAGE ARTS AND
STUDY SKILLS
English Grammar Series 1 9fs TEXAS si
col $60. How to Write a Theme (3
parts). Making Better Outlines, Ports
of Speech, Phrases and Clauses, Agree-
ment of Subject and Verb, Tenses &
Principal Ports of Verbs, Resources of
the Verb, Diagrams, Verbals, End
Punctuation, Uses of the Comma, Re-
strictive and Non-Restrictive Elements,
Sentence Fragment, Comma Splice Gr
Run-on Sentences, Primer and Over-
long Sentences, Parallel Structure —
Periodic Sentences — Transitions, Posi-
tion of Modifiers, Pronoun Problems.
SH.
Flannelboord Book Spines Packet TECHNI
— $2. Contains 1 6 book spines in
color for practice in arranging fiction,
biography, and non-fiction.
Fundamentals of Grammar 9fs EYE col
$25. $4. Aims to show that grammar
need not be difficult or confusing.
The fanciful concept of a House of
Grammar with each of the eight
parts of speech personified, mokes
each of these realistic to pupils:
Name Calling Mr. Noun, Singular
and Plural Mr. Noun, Possessive Mr.
Noun, Mr. Pronoun — Substitute for
Mr. Noun, Second Visit to Mr. Pro-
noun, Mr. Adjective — Helper to Mr.
Noun, Mr. Verb — Man of Action,
Mr. Adverb — Man of All Work, Mr.
Conjunction, Mr. Preposition, and Mr.
Interjection. EI-JrH.
Guideposts to Speaking and Writing lOfs
FH si col $33. Self-contained produc-
tions designed as antidotes to problem
pronouns and verbs that trip one.
Done by Reid Irving, author of "Writ-
ing the Paragraph."
How to Take o Test mp YAF 1 1 min sd
b&w $50. Designed to help students
leorn how to prepare for and take tests
in school in order to insure that the
test will be an accurate measure of
knowledge and ability. JrH.
Leavell Language- Development Service
KEYSTONE $28.50. Based on a new
understanding of eye-control as dis-
tinct from so-called eye-dominance.
Service includes the Hand-Eye Co-
ordinator, three pods of drawings, and
manual.
Legislative Reporter mp OHIO 20min sd
b&w $60. Techniques of on-the-spot
coverage of House and Senate sessions
and committee meetings; role of the
wire services; local slanting of legisla-
tive news.
G](DQ3'
audio- visual education
in EVERY room
DRAPERIES
luXout light Control Draperiet will odd beauty and warmth lo any cloM-
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Another new LuXoul Drapery feature
. . . the exclusive "GREEK KEY"
(Patent Pending)
The "GREEK KEY" it a special fabri-
cated heading seam developed by
LuXout Draperies that has been highly
commended for its outstanding strength
and durability wherever used.
LuXout Light Control Draperies are
available in a wide assortment of
colors and styles to complement ony
color scheme. Consult your LuXout
Distributor or write for free color list-
ing, samples and descriptive brochure
before you select any form of light
control.
INCORPORATED
Richmond 23, Virginia
EdScreen & AV Guide — December, 1957
607
Color Filmstrip Service
for Educational Producers
A scene in the Manhattan Color Lob
filmstrip on "Robinson Crusoe," proc-
essed for Dr. William Lewin's series of
Photoplay Filmstrips.
Let us do all or part of the work
you require In color processing.
No order too small or too large
for our special educational de-
partment.
Manhattan Color Laboratory
254 W. 54th St., New York 36
ECCOM500
FILM CLEANER
Cleans — Lubricates —
Prevents Dust Static
Speedroll
Applicotor
Ctean and inspect your film in one easy
operation. Operotes effectively at several
hundred feet per minute. Save time, fluid,
labor, and money. Lifetime bakelite con-
struction. Eliminates waxing. Absolutely
safe and NON-TOXIC . . . NON-INFLAM-
MABLE. Widely used by schools, colleges
ond film libraries. ^90 Irt
Ecco No. 1500 Applicator ^^T>.J\t
Ecco No. 1500 cleaning fluid, quart, S2.50
Gallon, $9.60
Ecco No. 2000 cleaning fluid for
NEGATIVES quart, $1.95
Gallon, $6.50
ALL FILM HANDLING SUPPLIES
IN STOCK
Acetone, per quart _ „ $1.40
Per gallon, $4.50
Ethyloid Film Cement, pint $1.80
Film Handling gloves, per dozen $1.95
Goico Filmeter stop watch, Swiss jewelled
movement. Measures equivalent footage
for 1 6mm and 35mm film $29.50
THE CAMERA MART INC.
1845 Broodwoy (at 60 St.) N. Y. 23
PLoza 7-6977
Let's Try Choral Reading mp YAF 1 Omin
sd b&w $50. What choral reading is
and the values to be gained from it.
Int.
Library Adventure mp NEUBACHER 13
min sd col $1 I 5. Two children find the
public library to be o friendly and in-
teresting place. They learn how to find
fiction and non-fiction books, to use
the cord catalogue ond reference sec-
tion, and how to core for books and
obtain a library cord. Int.
Library Science Flannelboard Moterials:
LSI Catalog Words and Numbers
Packet $5 TECHNI— Visual for build-
ing title page, bibliographical entry,
outhor cord, contents and index. 44
words and 30 numbers. Capitals In
contrasting color.
Talking Sense: Irving Lee — Why Do
People Misunderstand Each Other mp
INDIANA 30min sd b&w $100. Sig-
nificant characteristics of words: their
technical or nontechnical character,
regional differences in usage, their
change in meaning through time, way
new words ore continually being
coined, how different circumstances
coll for differences in tone or "status"
in choice of wording.
Writing and Revising 4fs FH si col $15.
Sequels to "Writing the Paragraph"
by Reid Irving. EI-SrH.
Your School Publications 6fs JAM si col
$5.95 $32.70. Basic information for
publishing school newspapers and
yearbooks. Organizing a Staff, Find-
ing Feature Material, Covering the
News, Editing the Copy, Planning the
Layout, Yearbook Planning and Pro-
duction.
LITERATURE & DRAMA
American Literature: The Westward
Movement mp CORONET 1 1 min sd col
$100 b&w $55. How the people and
themes of the westward movement
hove served os o source of material for
writers from the early 1 9th century to
the present day. Scenes characteristic
of the adventurous spirit of the move-
ment are combined with quotations
from the works of poets, historions,
and novelists. SH.
Animated Silhouette Films 9mp CON-
TEMPORARY ea 10 min sd b&w $50
r$5. Cinderella, Puss in Boots, Thum-
belino. Gallant Little Toylor, Hansel
and Gretel, Sleeping Beauty, Papageno
(based on the Bird Catcher's theme
from Mozort's Magic Flute), Carmen,
Golothea (the old Pygmalion story of
a statue coming to life in classical
Athens) .
Basic Stage Lighting Equipment fs CME
40fr si col $5.50. Captioned exterior
and interiors, diagrams of optical sys-
tems, examples of oreo throw of vari-
ous kinds of lighting equipment; other
devices, including lenses, dimmers, etc.
Block Cat mp USC 1 5min sd col $120
r$5. Attempt to retain the unique
qualities of Poe's writing — striving
for a single emotional effect, the
elimination of extraneous material,
and the gradual and persistent in-
tensification of mood. Narration is a
word-for-word translation to the film.
Simplified methods of set design and
staging ore employed to heighten the
effect.
Charles Dickens Christmas mp EBF 22
min sd col $200 b&w $100. Adapted
from "The Pickwick Papers," drama-
tizes one of the best-known incidents
in English Literature — the Christmas
visit of Mr. Pickwick and his friends
to Dingley Dell Form. SrH.
Dr. Faust mp Hoff 1 5min sd b&w. Pup-
pet story of the Shakespearean play.
Development of the Physical Theatre fs
CME 55fr si b&w $3.50. Pictures the
development of the theatre from the
fifth century, B.C., through close-ups
of outhentic scale models. Manual.
English Literature: The Romantic Period
mp CORONET 14min sd col $125 b&w
$68.75. Through the eyes oif o young
journalist of 1828, we see a period of
literary, as well as political, revolu-
tion. Dramatized selections from Burns,
Wordsworth, Coleridge, Bloke, Byron,
Shelley, Keats, and Scott reveal the
individuality and independence of
spirit of England's Romantic writers.
SH.
English Literature: The Victorian Period
mp CORONET 14min sd col $125 b&w
$68.75. To the bookshop of James
Boin, 19th century shopkeeper, come
customers interested in the writings of
Macaulay, Corlyle, Darwin, Huxley,
Newman, Dickens, the Bronte sisters.
Hardy, Arnold, Ruskin, and Carroll.
Through these prominent figures of
literature, the world of conflicting
ideas of this period is depicted. SH.
Everyman mp GENERAL FILMS 40min
sd col apply r$25. The famous ploy
in a first English version. Musical score
by Dovid Epstein. Directed by Richard
Hilliord.
Gift of the Magi mp TFC 20min sd b&w
lease. Excerpt from "O. Henry's Full
House," story of the impoverished
young husband who sells his prized
watch, a family heirloom, to buy o set
of beautiful combs as a Christmas
present for his wife, only to learn that
she hod cut off her hair and sold it to
buy a platinum fob for his watch. The
sacrifice of their most prized posses-
sions is forgotten in the joy of their
love for one another.
Golden Classics Series 4fs YAF si col.
Based on the text and original full-
color illustrations of Simon and Schus-
ter's Gold Stomp Classics of the same
titles, each strip presents the high-
lights of the story's plot and its charac-
ters in o manner designed to stimulate
interest in reading the stories. Gulliver's
Travels, King Arthur, Moby Dick, Rob-
inson Crusoe. Int.
Herman Melville's Moby Dick mp CON-
TEMPORARY 30min sd col $250
r$25. Consists of over three hundred
drawings used In filmgroph style with
on impressive narration by Thomas
Mitchell with background sound ond
music.
Julius Caesar rec MGM 1-12" LP. Token
from the soundtrack of the MGM
film, there ore familiar passages read
by Morion Brando, James Mason, John
Gielgud, Louis Colhern, Edmond
O'Brien, Greer Garson, and Deborah
Kerr.
Juno and the Paycock rec ANGEL LP
recording. By Sean O'Cosey with Cyril
Cusak and Siobhan McKenno.
Lost Leaf mp TFC 20min sd b&w lease.
An excerpt from "O. Henry's Full
House," story of a young girl artist in
Greenwich Village who contracts pneu-
monia, and, despite the efforts of her
sister and doctor, loses the will to live.
608
EdScreen b AV Guide — December 19S7
Leaves of Grass rec POETRY. Selected
Robert Frost poems read by David
Allen.
Mark Twain: Background for Klis Works
mp CORONET Hmin sd col $125
b&w $68.75. Using authentic back-
grounds, quotations, and re-enact-
ments, film indicates the variety and
color of Twoin's boyhood on the Mis-
sissippi to be a source of his major
writings. SH.
Master Recordings in English Literature
rec ALLYN 2 albums of 2-12" Lp
per album $1 1 ea album. Album One
features Lyric Poetry; Album Two
Narrative Poetry and Shakespearean
Dramatic Poetry — - 87 selections in
all read by internationally recognized
poets, critics, and actors, including Dy-
lan Thomas, C. Day Lewis, James
Stephens, and Felix Aylmer. This is
a long-playing edition of selections
formerly available on 78 rpm records
OS the London Library of Recorded
English.
Merry Adventures of Robin Hood 3 rec
AUDIO BOOK 16rpm $3.95. Jolly
Friar Tuck, Little John, the Sheriff of
Nottingham are all vividly portrayed
in this robust recording.
Myths of Greece and Rome 6fs JAM si
col $32.75 ea $5.95. Striking color
artwork based on critical research to
capture the true spirit of these classic
tales: Prometheus and Pandora, Apollo
and Phaeton, Ceres and Proserpina,
Baucis and Philemon, Atalonto's Race
Minerva and Arachne. Int.
Playboy of the Western World rec AN-
GEL 2-12" LP. The John Millington
Synge ploy starring Cyril Cusack as
Christy Mahon and Siobhan McKenno
OS Pegeen Mike; also Moire Keon and
Harry Brogan (of the Abbey Theatre)
and Seomus Kovonagh and Thomas
Studley.
Photoplay Filmstrips 9fs E&RG col ea
$7.50. Prepared to enhance the study
of the feoture films on which the pic-
torial material is based. Also usable
separately. Four titles for the elemen-
tary grades include Greatest Show on
Earth, Robinson Crusoe, Gloss Slipper,
Hansel and Gretel. High school series
includes Alexander the Great, Ulysses,
Romeo and Juliet, Richard III, Knights
of the Round Table.
Poetry Reading by Dame Peggy Ash-
croft rec LONDON 1-12" LP $3.98.
Browning, Bloke, Dobell, Shakespeare,
Lear, Tennyson, Herrick, Donne, Shel-
ley.
Poet's Gold rec RCA VICTOR. David Ross
reads "Keats' "Lo Belle Dome Sans
Merci," Emily Dickinson's "Success is
Counted Sweetest" and "Hope is the
Thing with Feothers," Matthew Ar-
nold's "Dover Beach," Decker's "Sweet
Content," Hood's "I Remember,"
Burn's "A Red, Red Rose," and Poe's
"Annabel Lee."
Richard the Second mp ASSN 120min sd
bGrw free. Kinescope recording of the
NBC-TV production starring Maurice
Evans and Saroh Churchill.
Saint Joan rec RCA VICTOR. Original
cost performance of the Cambridge
Drama Festival Production starring
Siobhan McKenna.
16 Sonnets of William Shakespeare rec
POETRY. Reading by David Allen is
embellished by appropriate horp music
composed porticularly for the record-
ing.
The Keystone
Overhead Projector
is really a
MULTI-PURPOSE
Projector
usable for:
Sundard (3!4" x 4") Lantern Slides.
Tachistoslides (4" x 7"). 2" or 2!4" Slides.
Strip-Film. Micro-Slides.
It's a Real Daylight Projector — the lens system concen-
trates the light over a relatively small area, so that clear,
brilliant projection is attained.
Is is small and light — w^eighs less than 20 pounds.
Versatile and efficient.
Our Local Representative Will Demonstrate Upon Request.
KEYSTONE VIEW COMPANY, Meadville, Pa.
Since 1892 Producers of Superior Visual Aids
Sophocles Electa fs CME 30fr si col
$5.50. Scenes from the production
tell the story; models of the stage
setting and costume plates included;
teaching manual.
Teaching Unit: Shakespeare — Macbeth.
POLAND $10. Kit includes o 55 min-
ute (at 3.75 inches) tope recording
of the principal speeches of the play
with running commentary ond a study
booklet. Additional booklets 50c each.
Turn-Around Puppet Theater $2.50-
$3.50 STURGIS. Large size is four
feet square open; medium size is 30"x
38". Use one side for hand puppets;
reverse side for string puppets. Folds
flat for storage.
Walt Whitman: Background for His
Works mp CORONET Hmin sd col
$125 b&w $68.75. Presents Whitmon
as a true American poet, whose works
were strongly influenced by significant
facets of the changing 19th century
America in which he lived.
Yeats: The Countess Cothieen rec TRA-
DITION 1-12" LP $5.98. The great
verse ploy storring Siobhan McKenna
and John Neville with Aline Moc-
Mahon, Tom Clancy, and others.
MATHEMATICS
Learning New Numbers: Fractions 8fs
FH 30fr ea si col $40 ea$6. Series re-
lates each fraction fact to whole num-
ber facts previously learned. Features
a boy and his whimsical pet, Gerry-
Graph in the strips. What is o Fraction;
Working with Equal Fractions and Re-
ducing Fractions; Working with Like
Fractions and Improper Fractions;
Adding with Fractions; Subtracting
with Fractions; Beginning to Multiply
and Divide with Fractions; Multiplying
with Fractions; Dividing with Frac-
tions.
Money Lesson for Primary Grades fs
VEC 22fr $3.50. Designed to teach
recognition of various coins and bills
by describing the pictures on the cur-
rency. Also asks addition questions
using coins. Pri.
Number Peek: Count to 10 PRIMARY
PLAYHOUSE. An Educational game
for arithmetic designed for easy stor-
age and specifically made to be
checked out by pupils.
Rythmetic mp NFBC 9min sd col $80
b&w $40. An experimental cartoon
film by Norman McLaren in which
combinations of numerals appear, are
rearranged, and ore set up to form new
arithmetical problems — all properly set
off with plus, equal, and minus signs —
in a somewhat impressionistic manner
punctuated by synthetic sound.
Transparent Mathematical Models. VIK-
ING. Constructed of plastic, unbreok-
oble, physically stable, well fastened
together, washable. Coloring intro-
duced where it will contribute to
differentiation of parts. Suitable to
algebra, plane and solid geometry,
trigonometry, plane and solid analytic
geometry, differential and integral cal-
culus. Listing available.
MEDICAL SCIENCE
Age of Promise mp ASSN lOmIn sd b&i#
free. Pays tribute to greot men of
medicine and to the modern-day
teams of science and industry which
have mode possible the development
of antibiotics.
Atom ond the Doctor mp AEC 1 3min sd
b&w free. Applications of the atom in
medicine with emphasis on the use of
isotopes in diagnosis and therapy.
Atomic Pharmacy mp AEC 1 3min sd
b&w free. Handling of radioactive
liquid materials by remote control;
preparation and shipment of a radio-
isotope prescription.
Design for Life mp AACP 19min sd col
$125 free Sterl. Father and son dis-
cuss pharmacy as a career.
Patient is o Person mp AMA 20min sd
col $50 b&w $10. Explores the fear-
ful attitudes which many patients ex-
hibit on entering a hospitol and sug-
gests techniques of non-medical care
which may help to alloy these fears
and contribute to the patient's rapid
recovery.
EdScreen & AV Guide — December, 1957
609
Pharmacy Program of Study fs AACP
60fr si col $5. Educational training
for a career in pharmacy.
Secrefs of the Heart mp AHA 29min sd
b&w $50 r$5. The isolated beating
heart of an experimental animol, the
jagged track of light traced by a
nerve fiber on a cathode ray tube,
steady march of a man's feet on a
moving belt, and other sounds and
sights of modern research into the
heart and its operation.
Stress mp MH 1 Imin sd b&w $60. Based
on Dr. Hans Selye's theory that stress
is a general alarm reaction through
the pituitary and adrenal glands which
is set off by on attack on the body
through disease, injury, or emotional
tension. He shows some of the experi-
ments which led him to his discovery
and discusses the progress being made
in combating disease with hormones.
Surgeon of Pain: Prof. Rene Leriche mp
FACSEA 20min sd b&w by subscrip-
tion. Pioneer in the field of surgery
in the sympathetic nervous system.
Time for Tomorrow mp AACP 20min sd
col $125 free. Manner in which a
pharmacy student spends his time —
in laboratory, classroom, and after
school hours.
Unconditional Surrender mp NFIP 14min
sd b&w free. How Salk vaccine is pro-
duced in millions of cubic centimeters
to protect youngsters and their fami-
lies.
Within Your tlonds mp APTA 1 8min
sd b&w free. Opportunities in one of
medicine's younger professions. Phy-
sical Therapy.
Your Doctor mp MOD 1 5min sd b&w
free. Steady progress of medical care
and health standards; study and work
of doctors; the continuing education
on the job of all physicians.
MENTAL HEALTH & PSYCHOLOGY
Cose of Multiple Personality mp PCR 25
min. Filmed record of a striking case
of multiple personality in which the
viewer is introduced to the behaviors
of three distinct and contrasting per-
sonalities residing in the same indi-
vidual, separately elicited by direction
of the therapist.
Eye of the Beholder mp SOV 25 min sd
b&w $100. Demonstrates in dramatic
fashion that no two people perceive
the some situotion in the same way.
Artist Michael Gerard's Mother, a taxi
driver, a waiter, a scrubwoman, and
the landlord of the building in which
he works all have their interpretations
of Michael's actions as he seeks and
finds o model worthy to pose for his
attempt to point a 20th Century Ma-
donna. After these interpretations
have been depicted, Michael tells his
own story. Originally telecast on the
General Electric Theatre.
Films for Psychology 4m McG-H sd b&w.
Conflict (ISmin $110) shown in its
four basic types as demonstrated in
typical problems of high school or
college students and relationships to
studies with rats under controlled
conditions; Learning: Part I, Aquisi-
t.'on. Extinction, and Reconditioning
'8min $50) shows parallels between
loborotory pigeon behavior and that
of children; Learning: Part II, Stimulus
Discrimination and Response Differ-
entiation (lOmin $60); Learning:
Part III, Schedules of Reinforcement
( 16min $95).
Finger Painting as a Projective Technique
mp PCR 21 min sd col $170 r$6.50.
Does not attempt to teach interpreta-
tion of finger paintings but shows way
in which patient should be shown how
to finger point, techniques for creating
various simple effects, equipment and
materials. Theory of finger painting
OS 0 projective technique discussed at
various points in the film.
Help Before Headlines mp PCR llmin
sd b&w $45 r$2. Brief case study of
a rejected seven-year-old boy shows
value of community-supported psy-
chological counseling services for chil-
dren and parents.
Introduction to Work Sampling mp UCLA
19min sd col $176 b&w $80 r$3.50-
$6. By means of a large panel con-
taining 480 wood blocks representing
the 480 minutes of a work day, the
film explains and demonstrates how
a random sample can be used to pre-
dict the whole.
Man is a Universe mp NFB 1 2min sd
b&w $40. Progress made at the Mon-
treal Neurological Institute in unravel-
ing the mysteries of the human brain
and nervous system, showing highly
complex electronic equipment and end-
ing up with 0 brain operation on on
epileptic.
Margin of Safety: Psychological Distance
Under Danger mp PCR 16min si b&w
$38.50 r$3. Reports on experiment
showing that subjects (college stu-
dents) allow greater margins of safety
under dangerous conditions and that
they change to a slower pace than is
characteristic under conditions of no
danger.
Psychotherapy Begins: The Case of Mr.
Lin & Psychotheraphy in Process: The
Cose of Miss Mun 2mp PCR ea 56min
sd b&w ea $175 ea r$8. Illustrates
technique of non-directive therapy,
the first film being a record of a first
interview; the second a record of the
1 7th interview which had been pre-
ceded by 70 interviews with another
counselor. Coll.
Toward Emotional Maturity mp McG-H
llmin sd b&w $60. Causes of un-
reasoning emotion, how emotion sweeps
away common sense, how the adoles-
cent con be prepared to understand
and control his emotions. JrH-SrH.
We, the Mentally III mp PCR 30min sd
b&w r$1.50. Brief history of treat-
ment methods in mentol hospitals, re-
enacted by patients in a mental insti-
tution. Subsequent scenes contrast
current conditions of overcrowded
wards in representative institutions
with improved conditions and modern
methods of treatment.
MUSIC: GENERAL
Brahms and His Music mp CORONET
14min sd col $125 b&w $68.75. The
classical music of Johannes Brahms is
used as a framework within which ore
presented those who influenced the
composer, the places he lived, and im-
portant ideas of his life. JH.
Cormino Burono rec ANGEL 1-12" LP
$3.48. Wandering monks and scholars
and vagabond poets wrote the medi-
eval poems on which this modern work
by Carl Orff is based. Prologue and
Epilogue lament the fate of man, vic-
tim of the Wheel of Fortune at whose
turn "one is deposed, another lifted
high." The three main ports celebrate
the joys and rites of spring, drink,
and love. Conducted by Wolfgang
Sawollisch with the Cologne Rod.o
Symphony, the Chorus of West Germjn
Radio, and soloists Agnes Giebel, Mar-
cel Cordes, Paul Kuen.
Conducting Good Music mp EBF 13min
sd col $125 b&w $62.50. Shown is the
conductor's intense communication of
musical signals to the orchestra, as the
narrator points out significant high-
lights. The signs which the composer
writes into the score as a guide for the
conductor are clearly explained. Por-
tions of Brahm's Second Symphony,
Haydn's Militory Symphony, Tschoi-
kowsky's Sixth, and Dvorak's New
World ore played. Three conductors
interpret the opening passages of
Beethoven's Fifth.
Handel's Oratorio: "Israel in Egypt" rec
ANGEL 2-12" LP. Conducted by Sir
Malcolm Sargent with the Liverpool
Philharmonic and soloists Elsie Mo-
rison, Monica Sinclair, Richard Lewis,
and the Huddersfield Choral Society.
Mozart 1 5sl MUSICAMERA col $7.50.
Life, times, and works including place
of his birth in Salzburg, childhood
and adult likenesses by contemporary
artists, likenesses of other members
of his family, reproduction of manu-
script pages.
Schumon Story mp HOFF 30min sd b&w.
Drama with music — a biography of
Robert and Clara Schuman, composers
and pionists.
Songs from Brazil rec WESTMINSTER
1-12" LP. Clara Petroglio, songstress-
guitarist, in a repertory of hauntingly
beautiful Brazilian folk songs.
Todoy in Music and Dance mp EFLA 28
min sd b&w $50. Interview sequences
token from the "Today" TV program
with Dove Gorroway. Interviews and
demonstrations include the Fine Arts
Quartette, Antonio — Spanish flamenco
dance, Paul Zukofsky and Abbott
Lee Ruskin, young performers — vio-
linist and pianist — from the Juillord
School, Dennis Brain • — French horn
player, Kotherine Dunham — dancer-
anthropologist.
Yonvollou mp BRAN lOmin sd col $100
r$5. Dramatizes the rite of the snoke-
god of the Dohoman tribe in the West
Indies.
FOLKWAYS RECORDS
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FOLKWAYS RECORDS
& SERVICE CORP.
1 1 7 West 46th St., N Y C 36, NY
610
EdScreen & AV Guide — December, 1957
MUSIC: INSTRUMENTAL
Antonio Janigro Conducts Solisti Di Za-
greb rec VANGUARD 3 - 12" LP No.
482 includes the Mozart Divertimenti
K 136-7-8 ond the Serenota Notturno
K 239. 488 features four Rossini so-
natas for strings. 492 has four Vivaldi
concertos and two symphonies.
Bolokircv Symphony No. 1 in C rec AN-
GEL 1-12" LP $3.48. Sir Thomas
Beechom conducts the Royal Philhar-
monic Orchestra.
Bombi rec DISNEYLAND 1-12" LP
Music from the original motion picture
sound track — 21 tunes in all. Walt
Disney Studio Orchestra.
Beethoven Sonota mp BIS 1 8min sd b&w
$65 r$3.50. Dennis Brain and Denis
Matthews in a performance of the
Beethoven Sonata for Horn and Piano-
forte; explanation of instruments and
demonstration of techniques.
Cadet Chapel Organ, West Point rec
VOX - PHONOTAPES 1-12" $4.98
(Vox). Also ovoilable as pre-recorded
tape (7.5 inches $8.95; 3.75 inches
$6,951 from Phonotapes. Claire Coci,
organist of the New York Philharmonic
Symphony, plays the largest church or-
gan in the Western Hemisphere. Toc-
cata & Fugue in D Minor; Prelude &
Fugue, A Minor; Possacaglia and
Fugue, C Minor; "Come, Savior of the
Gentiles."
Champagne for Orchestra rec ANGEL
1 - 1 2" LP. Music of Johann and Josef
Strauss played by the Philharmonia
Orchestra, Korojon. Delirium Waltz,
Gypsy Baron Overture, Artist's Life,
Emperor Waltz, Pizzicato Polka, Blue
Danube.
Complete Works of Anton Webern rec
COLUMBIA RECORDS 4-12" LP
$23.98. Operas 1-5, Opus 6, Operas
7-12 and 13-16, Opus 17 (12-tone
music), Operas 18 and 19, Opus 20,
Operas 21-23, Opus 24, Operas 26-
31.
Corelli: Complete Opus 3 & 4 rec VOX
3 - 12" LP. A first complete recording
of the 1 2 church and 1 2 chamber so-
natas. Musicorum Arcadia & Egida
Giordoni Sortori, continuo.
David Oistrakh mp BRAN 1 Omin sd bGrw.
Two performances by the virtuoso Rus-
sian violinist playing "Mazurka" by
Zarzycki and "Slovonic Donee in E
Minor" by Dvorak-Kreisler.
Dinu Lipatti: His Last Recital rec ANGEL
1-12" LP $3.48. The farewell concert
of one of the world's great pianists,
recorded in 1 950.
Do- It- Yourself "H.M.S. Pinafore" rec
CONCORD RECORDS 1-12" LP $3.98.
By itself the recording provides the
full operetta in orchestral form, or it
may be used as a background for in-
dividual or group singing of the score
— which is supplied.
Dumbo rec DISNEYLAND 1-12" LP
Music from the original motion pic-
ture sound track of the Walt Disney
production.
Fledermaus mp HOFF 1 8min sd b&w. Di-
gest of Johann Strauss' operetta.
Garde Republicoine & French and Amer-
ican Military Marches rec ANGEL 2-
12" LP albums each $3.48. The Band
of Paris ploys numbers from the
French Revolution to World War II,
16 numbers in all on the first disc. La
Marseillaise and six other French
marches ore on the other plus several
Sousa marches.
while
TTB presenting
Audio -
Visual
programs
DARKENING
& SHADES
Finest materials— decorative colors
Made to fit any size windows
Guaranteed for 10 years
Used throughout the United States
since 1917
Write for literature and fabric samples.
They're free.
MANUFACTURING COMPANY
2347 Sullivan Ave. • St. Louis 7, Mo.
Handel: 4 Concertos for Organ and Or-
chestra rec UNICORN 1-12" LP
$3.98. Recorded at MIT. Chapel by
Lawrence Moe, orgonist, and the Uni-
corn Concert Orchestra conducted by
Prof. Klaus Liepmonn.
Igor Markevitch Conducts Russian Ballet
rec ANGEL 1-12" LP $3.48. Philhar-
monic Orchestra performs Sotie: Pa-
rade, Weber-Berlioz: Le Spectre de la
Rose, Debussy: Afternoon of a Faun,
Ravel: Dophnis and Chloe, Suite 2.
Janacek Quartet rec DECCA 1-12" LP
$4.98. Jonocek String Quartet No. 2
("Intime Briefe") ond Mozart: String
Quartet in G, K. 387.
Keyboard Experiences in Classroom
Music mp TC 20min sd b&w $75 also
rental. How keyboard experiences re-
late to the total music program of the
elementary school, using the piano
as o resource instrument, use of silent
keyboard to give children sensory ex-
perience with music fundamentals.
Lisxt ond His Music mp CORONET 14
min sd col $125 b&w $68.75. The
"prince of pianists," a great teacher,
a champion of Romanticism — all these
characterize Franz Liszt, whose life
and music are presented amid the Eu-
ropean capitals where he composed and
performed. JH.
Manfredini: 12 Concert!, Opus 3 rec
VOX 2-12" LP. A first recording.
Renoto Biffoli, Giuseppe Magnoni, vio-
lins; I Musici Virtuosi di Milono, Eck-
ertsen.
Meet the Instruments of the Symphony
Orchestra 2fs BOWMAR col with
4-10" 78 r.p.m. records $19.75. Each
instrument is shown ot close range
being played, then in a group; instru-
ments in the some family ore compared
as to size; representative selections
played. Meet the Instruments: Strings
and Woodwinds & Meet the Instru-
ments: Bross & Percussion.
Modern Age of Brass rec UNICORN 1 -
12" LP $3.98. Recorded at Kresge
Auditorium, M.I.T., with Roger Volsin
ond his brass ensemble. Dehl: Music
for Brass Instruments, Hindemifh:
Morgenmusik, Berezowski : Brass Suite,
Sanders: Quintet in B Flat.
EdScreen & AV Guide — December, 1957
"Moonlight" and Mozart rec ANGEL
1-12" Jose Iturbi ploys the Moon-
light Sonata and Mozart Sonatas 1 I in
A major ond 1 2 in F mojor.
Music From Walt Disney's True Life Ad-
ventures rec DISNEYLAND 1-12" LP
Composed by Poul J. Smith, music
from Beaver Valley, Bear Country,
Nature's Half Acre, Olympic Elk.
Opera Without Words 4rec KAPP 4- 1 2"
LP ea $3.98. Melodies from the com-
posers' original scores played by the
Rome Symphony Orchestra, conducted
by Domenico Savino. Pogliacci,
Covollerio Rusticana, La Forzo Del
Destino, Turondot.
Orpheus in the Underworld rec CADENCE
1 - 12" LP $3.98. Don Shirley, pioriist,
translates a story into music: on im-
provisation.
Pianorama mp WURLITZER 28min sd
col or b&w free. This unusual film be-
gins by establishing the advantages of
owning a piano, especially by fomilles
having young children who should be-
gin a musical education. The produc-
tion then moves to o detailed, step-by-
step study of modern and highly skilled
manufacture of a spinet piano — be-
ginning with the arrival of selected
woods at the Wurlitzer foctory's sea-
soning, drying, milling, planing; de-
signing of cabinets and specialized
machinery; assembly of sounding
boards, bocks, installation of strings;
finishing; five tuning operations; and
other ospects of the production opera-
tion. No advertising. JH-SH.
Presidential Hit Parade mp UW 27min
sd col $167.73. Marine Bond ploys
favorite musicol selections of some
U. S. Presidents. Leader Sontlemon
relates stories of their popularity.
Ravel: Une Borque sur I'Oceon, Mo Mere
rOye, Ropsodie Espognole rec LON-
DON 1-12" LP. D. E. Inghelbrecht
conducting.
Regimental Bond of The Coldstreom
Guards rec ANGEL 1-12" LP $3,48.
Major Douglas Alexander Pope, Direc-
tor of Music conducts o fanfare,
marches, medleys, fantasia, piccolo
solo, bugle solo, ond novelty for
massed clarinets.
611
Rodrigo: Concerto (or Guitar and Or-
chestro rec LONDON 1-12" LP. Also
includes Folio: Nights in the Gardens
of Spain. Argenta conducting.
Soint-Soens: Symphony No. 3 in C Mi-
nor. Opus 78 rec LONDON 1-12"
LP. Ernest Bour conducting. Maurice
Durufle at the organ of La Solle
Gaveou.
The Scots Guards & The Scots Guords
on Parade rec ANGEL 2-12" LP al-
bums $3.48 each. Regimental Bond
and Massed Pipers.
Shango mp BRAN lOmin sd col $100
r$5. Authentic representation of o
ritual West Indian voodoo dance filmed
in Trinidad.
Spotlight on Keyboard ... on Brass . . .
On Percussion 3 rec VOX 3-12" LP.
Survey of sounds of older instruments
in each category ployed by contempo-
rary artists.
Spotlight on Strings rec VOX 1-12" LP
Does the same musical work sound
the same, performed by the same
artist, on a Strodivarious, a Guorner-
ius, ar\ Amati, and a modern Hoenel
violin? Includes 26 other stringed
instruments, some of them centuries
old. Instrumentalists include George
Humphrey, Martin Hoherman, and
others.
Story of the Music Box rec BOOK-REC-
ORDS. 1 - 10" LP recording in book
which traces the history of the music
box from its beginnings in Switzerland
to the jukebox of the 1 9th century.
Recording supplies selections from a
collection of 1 9th century models.
$3.95.
Stravinsky: L'Histoire du Soldat rec
WESTMINSTER 1-12" LP $7.50.
Scored for violin, boss, clarinet, bas-
soon, trumpet, trombone, ond a fantas-
tic array of percussion. Ars Nova con-
ducted by Robert Mandell.
String Trio mp CORONET I Imin sd col
$100 b&w $55. The violin, viola, and
cello ore examined fully and heard
as components of a string trio. Shows
function of ports of stringed instru-
ments, how sounds ore produced,
methods of fingering, pizzicato, bow
technique. JH.
Tchaikovsky: Sleeping Beauty rec
COLOSSEUM 2-12" LP $8.96. Com-
plete ballet performed by the Bolshoi
Theatre.
Trinidad Steel Band rec DAUNTLESS
1-12" LP $5.95. The exciting, throb-
bing rhythms of the Steel Bond in a
high-fidelity treatment. Oil drums in
hi-fi.
The Unicorn, The Gorgon, and the Mon-
tieore rec ANGEL 1-12" LP $3.48.
Menotti's madrigal opera. TTiomas
Schippers, conductor.
Wolfgang Schneiderhan Plays Mozart
rec DECCA 1-12" LP $4.98. Con-
certo No. 4 in D Major, K.218, and
Concerto No. 5 in A Major, K.219
("Turkish"). With the Berlin Phil-
harmonic and Vienna Symphony Or-
chestras respectively.
MUSIC: VOCAL
American Industrial Ballads rec FOLK-
WAYS. Pete Seeger sings such songs
OS "Peg and Awl," "Eight Hour Day,"
and others.
Art of Giuseppe De Luca rec RCA Cam-
den I - 12" LP $1.98. One of the
"Met's" most celebrated baritones
sings 1 1 outstanding selections.
Collas Sings "Norma" rec ANGEL 1-12"
LP $3.48. LaScalo recording of high-
lights from Bellini's "Norma" with
Menighini Collas and others.
Carl Orft: "Die Kluge" rec ANGEL 2 -
12" LP. First complete recording of
"The Story of the King and the Wise
Woman." The Wise Woman is the
peasant girl who becomes a queen. She
loses the throne because she is ttx>
clever; recaptures the King the some
way. At the end she says: "Klugsein
und lieben kahn Kein Mesch auf dieser
Welt." Did she mean it? Listen and
learn. Elisabeth Schworzkopf, Philhor-
monio Orchestra, and others.
Claflin: La Grande Breteche rec COM-
POSERS 1-12" LP $5.95. An Ameri-
can opera by Avery Claflin; libretto
by George R. Mills. F. Charles Adier
conducting the Vienna Orchestra.
Cornelius: The Barber of Bagdad rec
ANGEL 2-12" LP $6.95. First record-
ing of the opera by Peter Cornelius.
A light-hearted piece about the gar-
rulous Barber — from the "Thou-
sand and One Nights" — whose good
intentions and irrepressible chatter in-
terrupt the path of true love.
Donizetti: Don Posquole rec EPIC 2-
12" LP $9.96. Complete opera featur-
ing soloists, choir, and orchestra of
Teotro di Son Carlo di Napoli, Moli-
nari-Pradelli, conducting.
Dutch Folk Songs and Volerius Songs rec
EPIC 1-12" LP $3.98. Netherlands
Chamber Choir, Felix de Nobel, con-
ductor.
Egk: Magic Violin rec DECCA 1 -12"
LP $4.98. Conducted by Werner Egk,
this modern operatic work features on
all-star cost and the Bavarian Radio
Orchestra and Chorus.
Folk Ballads of the English-Speoking
World rec FOLKWAYS.
Folk Songs and Fairy Tails rec ANGEL
1-12" LP recording. The Obernkirchen
Children's Choir sings The Elfin Friend,
Wiegenlied, Vespergesong, The Echo,
and Medley of German Children's
Songs; Bremen Town Musicians and
America the Beautiful.
Folk Songs from Armenia rec WESTMIN-
STER 1-12" LP. Soloists and Chorus
of the Armenian Radio State Ensemble
of Armenian Folk Song and Donee.
German University Songs rec VANGUARD
1-12" LP Erich Kunz sings, with the
mole chorus and orchestra of the
Vienno Volksoper, 25 nostalgic, hilari-
ous, and tipsy tunes from the Middle
Ages to the 1 9th century.
Golden Slumbers rec BOOK-RECORDS
1 -10" LP recording in book giving
a selection of lullabies from near and
for and tracing the sleep-song from
the beginning of recorded time down
through the ages. 16 lullabies ore sung.
$4.95.
Gottschalk: The Banjo and Other Creole
Ballads, Cuban Dances, Nenro Songs,
and Coprices rec VANGUARD 1 - 12"
LP Eugene List, piano.
The Gypsy Baron rec VANGUARD 2 - 12"
LP. Complete version of the Johonn
Strauss, Jr., opus featuring the chorus
and orchestra of the Vienna State
Opera, conducted by Anton Paulik,
with Erich Kunz, Emmy Loose, and
others.
Le Devin du Village (The Village Sooth-
soyer) rec ANGEL 1-12" LP $3.48.
One Act Opera by Jeon-Jacques Rous-
seau. Cast from the Paris Opera and
Orchestre de Chambre Louis de Fro-
ment.
Mozart Opera "The Abduction from the
Seraglio" rec ANGEL 2-12" LP in al-
bum, $10,98, Sir Thomas Beechom
conducts the Royal Philharmonic Or-
chestra and Beechom Choral Society
with soloists Lois Marshall, Use Holl-
weg, Leopold Simoneou, and Gerhard
Unger.
Mozart: Requiem, D Minor K. 626 rec
VOX I - 12" LP $4.98. Wilmo Lipp,
soprano; Elizabeth Hoengen, alto;
Murray Dickie, tenor; Ludwig Weber,
bass; Singverein der Gesellschaft der
Musikfreunde, Vienna; Pro Musica
Symphony, Horenstein.
Music of Prokofiev rec LONDON 1-12"
LP $4,98, Ugly Duckling (Froncoise
Ogeas, Soprano) , Overture on Hebrew
Themes, Summer Day Suite, Andre
Jouve conducting.
On the 12th Day BRANDON 22min sd
col $225 r$l7.50. Humorous fantasy
from the old English Christmas ballad.
Operatic Recitol by Giuseppe Campora
and Gianni Poggi rec LONDON 1-12"
LP $3,98, Arias from Tosco, Folstaff,
Fedora, Luiso Miller, Trovotore, Manon
Lescaut, Gianni Schicci, Andrea Che-
nier, Lodoletta, Mefistofele, Arlesiano,
Porgy and Bess rec BETHLEHEM 3-12"
LP $14,95, Mel Torme and Frances
Foye in a complete recording running
one hour and 48 minutes,
Prokofiev: The Love for Three Oranges
rec EPIC 2- 12" LP $9,96, Complete
opera featuring soloists, choir, and or-
chestra of Slovenian National Opera,
Bogo Leskovich, conducting.
Songs and Ballads of the Scottish Wars
rec FOLKWAYS. Represents the Scots
people with honesty and vigor, cover-
ing the period from 1290 to 1745
in ballads.
Strauss: Highlights from One Night in
Venice rec EPIC $3.98. 1-12" LP.
The lost of the Johonn Strauss oper-
ettos sung by soloists with the Vienna
Chamber Choir. Rudolf Moralt con-
ducts the Vienna Symphony Orchestra,
PHYSICAL EDUCATION & SPORTS
Baseball Rules and Officiating 6fs TAS
si col $25. Covers the most important
and most frequently misunderstood
ploys, outlines the basic essentials of
good umpiring. Runner (2 pKirts),
Pitcher, Batter (2 parts). Umpire.
Basketball Rules for Girls 6fs TAS si col
$24. Designed for use as on aid to
teaching rules for girls bosketboll to
beginning players. The Gome, Violo-
tions. Technical Fouls, Personal Fouls,
Officiating, Questions and Answers.
Dolphin Kick mp COR 8min sd b&w
$41.25. An excellent swimmer, on
underwater camera, and carefully de-
vised teaching demonstrations intro-
duce a new swimming technique
known as the dolphin or fishtail kick.
JrH.
Farmer and the Sportsman — Partners in
Wildlife mp BOYD 29min sd col free.
Shows how soil conservation methods
supports good hunting and how re-
spect for the farmer and proper gun-
handling on the port of the hunter
keep hunting grounds open.
Rent 16mm
BASKETBALL fUms
"Fundamentals of Basketball"
"Harlem Globetrotters," etc.
Write
LEWIS FILM SERVICE
1425 E. Centrol Wichita 2, Kansas
612
EdScreen & AV Guide — December, 1 957
Football Porode of 1956 mp UWF lOmin
sd b&w $22.95. Castle Films' annual
review of tlie highlights and note-
worthy plays of the college football
season. Available at camera stores.
How to Ploy Hockey 8mp AHCA 6- 1 1
min ea $300 set. Intended for use
with boys in their early teens with the
exception of the more advanced
"teomplay" subjects. Skating (9min),
Stickhondling (61, Passing (6),
Checking (6), Shooting (8), Gool-
tending (8), Offensive Teomplay
(11), Defensive Teomplay (11).
Let's Roll with the Champions mp MOD
14min sd bCrw free. Bowling tech-
nique demonstrated by a team of all-
stars.
Let's Train with the Cardinals mp MOD
27min sd col free. Ston Musial, Red
Schoendienst, Harvey Haddix, Ray
Jobonski, Wolly Moon, Rip Repulski,
ond others in action.
Point mp DuP 30min sd col free. South-
ern quail and wild turkey hunting at
its best on a picturesque Florida plan-
tation.
Quest for Red Trout mp MODERN 28min
sd col free. Action, adventure, and the
outdoor life on a fishing trip for rare
red trout in the beautiful Canadian
wilderness.
Showman Shooter mp MOD 25min sd
col free. Display of exhibition shoot-
ing at cloy pigeons and other targets,
stressing gun safety and sportsman-
ship.
Softball Rules for Girls 6fs TAS si col
$24. Designed for beginning players.
The Game, Pitching Rules, Batting
Rules, Boserunning Rules (2 parts).
Officiating.
PRIMARY GRADE MATERIALS
Alice in Wonderland Characters. STUR-
GIS. Three-dimensional characters
lithographed in six colors on bristol,
easily assembled: Alice, Mad Hat-
ter, and March Hare. $1.20.
Animals on the Form 9fs EYE si col $25
eo $4. Pictorial and informational
presentation of the domestic animals
raised in large numbers on the farms
of the nation. Dinky, the Calf; Fluffy,
the Chick; Frisky, the Colt; Billy, the
Goat; Tinny, the Kitten; Fleecy, the
Lamb; Porky, the Pig; Pal, the Puppy;
Our Poultry Form (Ducks, Geese, Tur-
keys). Pri.
Animals — Ways They Eat mp EBF 1 1
min sd col $100 b&w $50. Develops
basic theme that all living things need
food to live and grow, much of life is
spent in getting and eating food.
Shows animal adaptations to get food
— use of tongues, teeth, bills, noses.
Pri-El.
Animals — Ways They Move mp EBF 1 1
min sd col $100 b&w $50. Close-up
action reveals how movement enables
the animal to find food, escape from
its enemies, and find a home. Relation
of movement to kind of place in which
it lives — water, land, or air. Slow mo-
tion and speeded up photography in-
troduced as needed. Pri-El.
Book Character Cut-Outs. STURGIS.
Approximately four characters to each
1 4"x22" sheet. $1 per sheet.
Cello-Tak Hand Lettering and Type Al-
phobets. Plastic letters with adhesive
backing ovoilable in sheets. Single
sheets $1.25. List available.
Children's Stories si MESTON'S 5 sets of
8 eo $2.50 per set. Billy ond the Fly-
ing Pocket at Yellowstone, Three
Dutch Champions, Mr. Elk Saves the
COMPLETE SERVICES TO PRODUCERS OF IGmm
MOTION PICTURES, 35min SLIDE FILMS AND SLIDES
Research and Script
Photography, StuiJioand
Location
Processing
Edge-numbered Work Prints
Sound Recording and
Rerecording
Editing and Matching
Titling and Animation
Release Printing
Magna -Striping
Slide Film Animation
Slide Duplicating
Vacuumating
Film Library
GEO. W. COLBURN LABORATORY INC.
164 NORTH WACKER DRIVE • CHICAGO 6
TELEPHONE DEARBORN 2-6286
Zoo, Australian Runaway, Monkey
Shines at the Zoo. Pri.
Christmos Cut-Outs. STURGIS. No. 7980
is an 18 piece outfit of cut-outs vary-
ing in size from 9"xl2" to 2%"
xlVi" of Santo heads, fXJinsettias,
frosty snow, bells, angels, Christmas
trees. $1.50.
David and the Sea Gulls fs ICONOGRAPH
64fr si b&w $4. The true life story of
the vacation adventures of a 10-year-
old boy on a small island off the coast
of Maine. Concerns the rescue and
core of injured sea gulls and lost gull
chicks, emphasizing that birds must
not be touched or disturbed except in
unusual emergencies. Strip is a cap-
tioned treatment of the book of the
some name. Pri.
Dolls of Many Lands mp EBF 9min sd
col $100. Photogrophed in Italy in
ferronio color, contains dolls exhibited
at an internationol fair and now per-
manently housed in a famous Italian
collection. The collection consists of
dolls dressed in folk costumes with
realistic settings for backgrounds. Pri.
Farm and City Series 4fs YAF si col
$22.50. Life on a Smoll Farm, Life on
a Large Ranch, Life in a Small Town,
Life in a Large City. Pri.
Favorite Story Felt Cutouts. JACRONDA,
Nine titles ore available with charac-
ters and settings for the stories silk-
screened in red and blue on white
felt. Items readily adhere to any felt-
boord (but better on Jocrondo's — of
course!). Titles include: Three Billy
Goats Gruff, Three Little Pigs, Goldi-
locks, Red Riding Hood, Cinderella,
ond others.
Fluffy the Ostrich mp COR 1 1 min sd col
$100 b&w $55. Fluffy becomes sepa-
rated from his mother and father and
while searching for them comes upon
o turtle, zebras, and a giraffe. Pri.
Frances and Her Rabbit mp IFB 11 min
sd col $100. How Frances and her pet
rabbit. Hooper, spend an afternoon in
the house because of a rainstorm.
Frances decides to draw a picture with
Hopper's help. Pri.
Fun on Wheels 4fs SVE col with two
records $27.50 separate filmstrips $6
separate record (2 norrotions) $3.
FIREHOUSE DOG
1 reel, primary-elementary film
FILM ASSOCIATES
OF CALIFORNIA
■0921 S»«I< HOaiC* IIVO. lis AHELCt ti, CUIF-
helpin^johnnij remember
a l6mm sound-color film to show
children how they can learn to be
considerate of others; for lower
elementary and primary children
portafiims orchard laKe.mich
SEND YOUR SCRATCHED
FILM TO
li fILM DOCIOflr
SPECIALISTS
in the Science of
FILM
REJUVENATION.
For All 16 And
35 mm Films
The RAPIDWELD PROCESS REMOVES:
e SCRATCHES e ABRASIONS • DIRT
e OIL STAINS
e CURES BRITTLENESS e REPAIRS DAMAGES
Send For Fter Brochure,
"FACTS ON FILM CARE"
rapid
FILM TECHNIQUE
EdScreen & AV Guide — December; 1957
37-02C 27th St., Long Island City1,N.Y.
Founded 1940
613
Based on Rand McNally Elf Book
Series: Johnny, The Fireman 157 fr);
Buddy, The Little Taxi (48); Choo-
Choo, The Little Switch Engine (43);
Our Auto Trip (36). Pri.
Guidance Stories 6fs EBF si col $36 eo
$6. Each presents guidance problem
important at the primary grade level
and its solution. Direct color pliotog-
raphy. Sharing with Others, Playing
Fair, New Friends — Good Friends, One
Kind of Brovery (admitting that one
is wrong) , Toking Care of Your Things,
Sticking to Your Job. Pri.
Hallowe'en Cutouts. STURGIS. Set 1700
includes 13"xl8" cut-outs of pump-
kin, cat and bat, owl, witch (full
color), cat (silhouette), witch (sil-
houette), and scorecrow. $1.65 or
five sets $8.
Hans Christian Andersen Stories 6fs EBF
col $36 ea $6. Provide picture se-
quences so that children may tell the
stories in their own words: Hons Clod-
hopper, Tinder Box, Shepherdess and
the Chimneysweep, Swineherd, Thum-
belina. Little Mermaid. Pri.
Hi, Neighbor fs VEC 33fr si b&w $3.50.
Teoching international understanding
through projects in history and geog-
raphy. Pri.
How the Animals Discovered Christmas
mp COR 14min sd col $125 b&w
$68.75. In animation. Velvet, the
Fown, comes upon Bluebird with a
broken wing. As Old Doc Owl, Buttons
the Squirrel, Inky the Crow, Grumbles
the Bear, and other animals of Cozy
Valley find ways of helping Bluebird,
they also discover the spirit of Christ-
mas. Pri.
Let's Measure: Ounces, Pounds, and Tons
mp COR 1 Imin sd col $100 b&w $55.
Tommy finds that a pound of cotton
and a pound of iron bolts weigh the
same although they look different. He
finds the way to build up a pound
through adding ounces, discovers some
of the ways we use measurements of
weight, and begins to learn to estimate
weight of common articles. Pri.
Let's Measure: Pints, Quarts and Gal-
lons mp COR 1 Imin sd col $100 b&w
$55. As mother makes punch, Ricky
experiments to find the numerical rela-
tionships among the standard meas-
ures, relation of shooe to volume,
symbols for measures. Pri.
Letter Cut-Out Kit. ADHERE. Set of let-
ters ond units, color-coded to distin-
guish vowel and consonant sounds,
teochers guide, set of coded sticks for
counting word gomes, velour easel-
mounted Adhere-0-Board, and set of
storage folders and labels. A visual
reading and spelling aid.
Little Garden mp BAIL '55 sd col. A
child plants seeds, tends her garden,
and finally picks bright, red radishes
for her father. Pri.
Mobiles. STURGIS. Printed in four colors
on washable cardboard. Mobiles of
Cowboys and Indians, Davy Crockett,
Ballet, Mary Had a Little Lamb,
Nativity, Trains. $1.15 each or six
for $6.50.
Monkey Who Would Be King mp EBF
llmin sd col $100 b&w $50. An
original fable using wild and domes-
tic animals, it recounts the tale of a
greedy monkey who makes himself
king until he is trapped by a wily
fox. Pri.
Mother Goose Village 9fs EYE si col $25
ea$4. Two little children are projected
into an imaginary Mother Goose Vil-
lage where they meet many of the
little friends whom they have known
in their Mother Goose books. Off to
Mother Goose Village, Inside Mother
Goose Village, Mother Goose Village
Newspoper, Old Woman Who Lived in
a Shoe, Funny Little Man on the Wall,
Mother Goose Village Post Office, . . .
Lake and Police Station, . . . Fire De-
partment, . . . Television Station. Pri.
Mother Rabbit's Family mp EMF I I min
sd col $100 b&w $50. A new sto.-y
about a rabbit family and the antics
of the curious baby rabbit called
Hoppy. Pri.
Mrs. and Mr. Peacock mp EBF lOmin
sd col $100 b&w $50. Reveals the
viewpoint of a child because it was
created by a child. A nine-year-old
girl wrote the story, drew the picture^
and narrated the film. It tells with
insight and humor the story of Mrs.
and Mr. Peacock, who live in the town
of Onion near a beoutiful park called
Me-Oh-My. Pri.
New Titles in Picture Book Parade Series
5mp WESTON Titles include Georgie
& Jenny's Birthday (eoch 6min sd col
$75 b&w $37.50 r$2.50-$4). Circus
Baby ( 5 min sd col $50 b&w $25 r$2-
$3 ) , Little Red Lighthouse, and Mike
Mulligan and His Steamshovel (9 &
1 Imin eo sd col $100 b&w $50 r$3-
$5). Pri.
Picture Book Parade Film Series 1 Omp
WESTON. All titles now available in
b&w as well as color at $50 b&w $100
col (one reel titles) .
Picture Stories for Reading Readiness:
Series 2 6fs JAM si col $3.50 $17.95.
Designed to enrich the primary-grade
reading readiness program and to pro-
mote the growth of interpretive skills
in young children. Making Christmas
Cookies, An Airplane Trip, Fishing
with Daddy, Visit to the Dentist, Shop-
ping for Groceries, New Baby.
Pony Form mp FRITH I Imin sd col $90.
Study of purebred Shetland ponies
showing mares ond foals with special
emphasis on Firefly, Dolly, and Taffy;
care and raising. Pri.
Reading Readiness Kit si TWEEDY 44
prepared slides for overhead projectors.
Produced to be used with no specific
reader but rother the set is a group of
carefully selected developmental word-
phrose-picture-octivity-story associa-
tions which the primary teacher can
implement to meet specific clossroom
problems. The set introduces 250 basic
words including 60 basic object nouns,
another port of the set combines arti-
cles and descriptive adjectives with
object nouns, basic action verbs and
prepositions are next token up, fol-
lowed by other forms of presentation.
In 5"x5" size $45, 7"x7" $60, 10"
xlO" $69.
Shaggy the Coyote mp COR llmin sd
col $100 b&w $55. One wintry day
Shaggy, a year-old coyote, ventured
near a form to find a chicken. The
watchdog chased Shaggy away but he
returned and was almost caught in a
trap. Pri.
Song for Santa mp HOFF 1 5min sd b&w.
A new Christmas story.
Summer is on Adventure mo CORONET
1 I min sd col $1 00 b&w $55. For Fred
and Judy, summer is a time for fun
at the beach, catching fireflies, and
picknicking; o time for seeing flowers.
plants, birds, and insects, for walking
in the woods, and for enjoying long,
worm, bright days. Pri.
Thanksgiving Cutouts. STURGIS. Set
1800 includes 13"xl8" horn of
plenty, turkey, pilgrims, 9"xl2"
leaves. 90c or five sets for $4.
Truck Farm mp CORONET I Imin sd col
$100 b&w $55. Bill and Cathy live
with their parents on a truck form.
When not in school, they help with
planting, horvesting, and other jobs.
In this way life and products of a truck
form are shown. Pri.
Understanding Fire (Exploring Science)
mp COR 1 Imin sd col $100 b&w $55.
As Billy watches a fire at home, he
thinks about the uses and character-
istics of fire and how necessary it is to
control fire. Pri.
Walt Disney's Disneyland 5fs EBF col
$30 ea $6. Stories of each of the
five "lands" in Walt Disney's Magic
Kingdom at Anaheim, California:
Fantasyland, Frontierland, Tomorrow-
land, Adventureland, and Main Street
U.S.A. Pri.
We Explore the Woodland mp CORONET
llmin sd col $100 b&w $55. With
Grandpa, Ken and Pam set out on an
exciting exploration. Trees, wild-
flowers, small onimols, colorful birds,
insects, and wild fruit are among their
discoveries. The woodland is a kind
of home shared by many different
plants and animals. Pri.
Where Does Our Food Come From? mp
CORONET llmin sd col $100 b&w
$55. Helping his father in the grocery
store, Dickie wonders where our foods
come from. The men who deliver dairy
products, meats, and fresh fruits and
vegetables help Dickie learn of the
places where our foods are grown and
processed and of the people who work
together to bring them to us. Pri.
RELIGIOUS EDUCATION
Assassin of Youth mp NEW LIFE 40min
sd b&w r$10. How marihuana is har-
vested and peddled in cigarette form;
experiments on white mice and on the
human brain showing effects of the
drug; the Gospel as the only real solu-
tion to the problem.
At Easter Time fs SVE 19fr sd col $6 fs
only $4.50 rec only $1.50. Five-year-
old Phillip learns that spring flowers
are in bloom for Easter and that Easter
is the day we ore especially glad for
Jesus. Phillip sees the lovely flowers
and hears the fine music of the church
orgon and then goes to church school
for the Easter lesson.
Basic Training for Altar Boys at Parochi-
al, Community, or Conventional Low
Mass fs SVE sd col $12.50. An in-
troduction reminds the altar boy
trainee of the supreme importance of
the Holy Socrifice of the Moss. Teach-
es the Latin responses simultaneously
with the proper actions and positions
relative to the Mass. Int.
Bible Backgrounds 7fs MOODY 40fr ea
sd col. Unit I includes Tombs of the
Pharaohs, Temples of the Pharaohs,
Egypt and the Bible, Wisdom of Egypt
($22.50 or $5 for each strip and $4
for the narration record). Unit II iji-
cludes Tyre, The City that Vanished;
Petra, The Fortress of Esau; and Baby-
lon, The Glory of Kingdoms ($17.50,
$5, & $4).
614
PriS/-roar^ /-r A\/ l.t iiy-lc
n,:
,kor IQ^V
Boys and Girls of the Bible 4fs CHURCH-
CRAFT sd col $25. Individual strip
and record $7. David, The Shepherd;
Samuel, the Helper; The Little Girl
Who Shared (Maid of Israel and Nao-
mon); Miriam, The Big Sister. Pri.
Bringing in the Sheaves mp BAPTISTA
30m in sd b&w $150 r$10. Story of
man and one of his daughters who
give their heorts to Christ and of the
other daughter who does not because
of the death of her mother. Her recon-
ciliation with God Is indicated.
Broken Mask mp 6FC BOmin sd col r$12
b&w r$8. Paul, o white boy, meets
George, a Negro, in a college-age sum-
mer conference. He discovers that
George is planning to enroll In his
university and Invites him to his
church. Here the conflict begins. Its
resolution goes straight to the heart
of our current racial difficulties.
Condlemaker mp CATHEDRAL 1 5min sd
col r$10. Animoted film gives chil-
dren the concept of stewardship with
the light touch.
Christ-Child Comes to Christian Homes
fs CON sd col filmstrip only $5. Rec-
ord $2.50. The birth of Christ skillfully
retold with emphasis on Its importance
to Christian family life today. Live
photography. Christmas hymns includ-
ed for audience participation. One side
of 10" long-playing recording has
narrative for children; other side is for
general use.
Christian Missions in Japan 3fs SVE with
records $25 or $9 eo; with scripts
$16.50 or $6 ea; records separately
$3.50 eo. Col. Manochan and Koji
(48 frames) depicts everyday lives of
Christian children In Japan, Tommy
and Yoshi (49 fr) Is the story of the
nine-year-old son of an American
missionary and his new friend In
Japan, Close-Up of Japan (48 fr)
shows how Haruo, a senior at the uni-
versity, decides on his life work. Pri-
SH.
Christmas Illuminations si LAMBERT 30
for $7.50 Illustrations of the Nativity
story from medieval illuminated man-
uscripts of the Bibliotheque Notionole.
Christmostide fs CATHEDRAL sd col. In
two sections taken first from Luke and
second from Matthew, the notlvity
story is told using paintings by Kon-
stantin K. Kusnezov. Narration end
orchestral music. One side of record is
for adult services; the other for chil-
dren.
Complete New Testament 26rec AUDIO
BOOK 16rpm (adapter to fit ony 33 Vb
rpm turntable $1.95) $29.95. Au-
thorized and complete King James
Version.
Early Childhood of Jesus 4fs CHURCH-
CRAFT sd col $25 Individual strip and
record $7. Mory's Glad Song, The An-
gel's Good News, Simeon's "Thonk-
You" Song, The Wise Men's Love
Gifts. Pri.
For from Alone mp METHODIST 31min
sd col r$12 b&w r$8. Centers around
drinking but there is no drinking in it.
Reveols Christian answers to current
problems but does not show a minister
or a church building. No one dies. No
one becomes drunk. Focuses on drink-
ing instead of drunkenness.
For Thee I Live fs CEP 67fr si col. Sets
the choosing of a job by o college
groduote in the context of the Chris-
tion foith.
New BROADMAN Filmstrip aids for Religious Education
NURSERY FILMSTRIP SERIES
j Providing for Xurserx Cliiltlren shows the preparation in equip-
ment and organi/alion necessary to care adequately for Nursery
children. 42 frames in full color with two manuals. $.5.00
Guiding Nursery Cliildren presents the heart of Nursery work —
the teaching and training of the Nursery child. 39 frames in color
with two manuals. $5.00
I Set of 2, $9.00.
SUNDAY SCHOOL ACE CROUP FILMSTRIP SERIES
.\n outstanding group of filmstrips for those who work in .Sunday
schools. Each filmstrip gives the purpose which motivates the work,
the best teaching methods, supplies and equipment best suited to
that age group, the needs of the age group, and suggestions for
organizing a class. Each of these exceptional full-color filmstrips
has 40 single frames and comes with two manuals
Filmstrips in the series include:
CR.ADLE ROLL SUNDAY SCHOOL
WORK
BEGINNER SUNDAY SCHOOL
WORK
PRIMARY SUNDAY SCHOOL
WORK
JUNIOR SUNDAY SCHOOL WORK
INTERMEDIATE SUNDAY SCHOOL
WORK
YOUNG PEOPLE'S SUNDAY
SCHOOL WORK
ADULT SUNDAY SCHOOL WORK
EXTENSION DEPARTMENT
SUNDAY SCHOOL WORK
Each, $5.00 .Series, $3,5.00
Order these neiv Broadman Filmstrips from yoor visual aids supplier
From the Church ot Nishio fs FRIEND-
SHIP 70fr si col $5. How a Christian
church was established on the central
island of Honshu In Japan.
Frontiers of Faith 42mp NAAJS 30min
ea (Educationol Kinescopes) r$6.50
ea. Interesting Jewish personalities;
titles include Between Two Eternities
(Solomon Schechter), Gift (Judah
Touro), King's Hunchback (Moses
Mendelssohn), Lowyer from Boston
(Louis D. Brandeis), Pugnacious Sail-
ing Master (Uriah P. Levy). Concepts
and values of Judaism titles; As a
Wind thot Blows, Microscope ond the
Proyer Shawl, Mrs. Steinberg's Partner
in Heoven, Pages from the Talmud,
Sayings of the Fathers, Thief ond the
Hongmon, Third Attribute, 36. The
land of Israel: Bible Detective of the
Holy Land, Camel and I, Human Ele-
ment, Very Special Village. Customs
ond practices: Fourth Commandment,
His Greot Nome, Seventh Day, Thou
Shalt Teoch Them Diligently. Holidays
and -festivals: Cry o Warning (Hanuk-
kah). Home for Passover, In the Be-
ginning (Simchat Toroh), Possover of
Rembrandt Von Rijn, Thanksgiving
(Sukkot). Jewish struggle for survival:
In the Beginning, Lost Rabbi, Pho-
nograph. Civil rights and religious
freedom: An American Bollod, Enemy,
Liberty in o Featherbed, Night in the
Forest.
Give Us This Day rec M-G-M LP re-
cording. Songs of inspiration sung by
Joni James.
Golden Treosury of Contemporary Cotho-
lie Verse rec SPOKEN 1-12" LP
$4 98. Prof. Leo Brady and Dr. Jo-
sephine Callan reod Chesterton, Bel-
loc, Thompson. Introduction by Rev.
Gilbert V. Hartke, O.P.
Harvest of Years mp NLC 34min sd col.
Relates the story of American Luth-
eranism from the early colonial migra-
tions to church mergers now under
contemplation. Fast-moving and his-
torically accurote, the film is aimed
at explaining the complicated and
often-misunderstood structure of the
Lutheran Churches of America. .
New Filmstrip Series
IN COLOR
ISRAEL : THE LAND
AND ITS PEOPLE
Series of seven — $42
Individual filmstrip — $7.50
GUIDE for Teochers, Group Leaders
free with each filmstrip
Department of Education and Culture
Jewish Agency
16 E. 66 St.
N. Y. C.
TEACHING AIDS
FILMS, FILMSTRIPS,
SLIDES, POSTERS, ETC.
Write for free Catalog
AMERICAN BIBLE SOCIETY
Audio- Visual Department
440 Fourth Avenue, New York 16
EdScreen & AV Guide — December, 1957
For The Most Complete Selection Of
Write for your free copy of our
film catalog, THE PROJECTOR.
THE METHODIST PUBLISHING HOUSE
Atlonto 3 Baltimore 3 Chicogo 1 1
Cincinnati 2 Dallas t Detroit I
Kansos City 6 Los Angeles 12
Noshville 2 New York 1 1 Pittsburgh 30
Portlond 5 Richmond 16
Son Francisco 2
615
It Ha|>pens Every Day fs FRIENDSHIP
58fr si col $5. Designed to give
perspective for Christians end to
deepen their desire to demonstrote
Christian faith in their attitudes and
actions toward all races.
Land of His Birth fs S.E. 34fr si b&w
$3.50. A visit to Polesfine and the
places where Jesus lived on earth. El.
Life of Christ in Art (Catholic Version)
mp COR 2 1 min sd col $200 bCrw $ 1 1 0.
Paintings drown from seven centuries
of religious art depict significant
events, accompanied by Biblical quota-
tions taken from the Confraternity edi-
tion of the New Testament with nar-
rative written expressly to follow Cath-
olic doctrine. El.
Light in the Hills mp BAPTISTA 30min
sd col $225 bGrw $125 r$8-$12.50.
The missionaries of the Scripture Mem-
ory Mountain Mission and their activi-
ties among the mountain people of
Kentucky.
Lightning and Old Man Macy fs SCRIP-
TURE 35fr si col $5. A little Christian
newsboy shows an old man what it
means to serve Jesus and is reworded
with a new bike.
Living Chrisf Series: Latest Releases 4mp
CATHEDRAL eo 20mln sd col r$13
b&w r$9. Fate of John the Baptist,
Retreat and Decision (Transfiguration,
miracles of healing, raising of Lazarus,
commands by Jesus to His disciples),
Triumph and Defeat (Palm Sunday
entry, cleansing of the Temple, schem-
ings of Caiaphos and Judas, Lost Sup-
per, and trial). Crucifixion and Resur-
rection.
Living in Bible Days 5fs SVE si col $25 ea
$6. Everyday life of boys ond girls in
Palestine about the time of Jesus.
School in Capernaum (30fr) , At Home
in Nazareth (39), Sabbath in Caper-
naum ( 28 ) , Market Day in Galilee
(29), Trip from Nazareth to Jeru-
salem (28). Pri.
for better teaching
let your pupils see what you say. They'll leain
faster— remember longer. Scripture Press
offers a complete selection of tested visual
aids tor more effective teachmg.
• riLMSTRIPS— 3SIVIM. Professionally done.
Story guide with each film, authentic,
captivating.
• FLANNELGRAPHS. Colorful, die-cut suede-
backed figures. Easy to use. Complete
story furnished.
• TABLE-TOP PROJECTS. Brightly Colored,
stand-up figures moved around on map.
Lesson book included.
• FLASH CARDS, ttold in hands as story is
told. Complete story furnished with each set.
Order from your Christian bookstore or
Long Way to Tenongo fs SCRIPTURE 35
fr si col $5. A little Mexican boy's
dishonest scheme to moke money
plunges him into a quicksand trap and
gives a missionary a chance to tell
him about the Lord Jesus.
Lord's Supper fs S.E. 44fr si b&w $3.50.
Designed primarily for teaching Con-
firmation Candidates, it seeks to por-
tray its significance historically and
spiritually. JrH.
Man Goeth to his Work & Birds of the
Air fs S.E. !2fr eo title si col $6. First
section deals with typical Biblical times
public servants. Second section con-
tains 14 birds referred to in the
Bible. Pri.
Man with the Big Stick fs SCRIPTURE
35 fr si col $5. Two Chrisitian school-
boys risk bodily harm to witness to
others, ond the way is opened for the
Gospel in a needy villoge of India.
Marrioge at Cona fs CATHEDRAL 32fr
sd col. Recorded commentary has wor-
ship version on one side; teaching
version on the other. Photogrophs
of costumed and posed actors.
Martyred Men mp GOSPEL 30min sd col
$250 r$15. An interpretation of the
event in the Ecuadorian jungles in
which five missionaries lost their lives.
Meaning of Christmas 4fs SVE sd col
$27.50ea fs $6ea rec $3 (two nar-
rations) . Full-color original artwork,
recorded narration with incidental and
background music by full orchestra,
norrated by Fohey Flynn, World that
Needed Jesus (40fr), Enrollment at
Bethlehem (42), Shepherds Out in the
Field (43), Good News to All People
(43). Int,
More Than Champions mp WORLD —
Conveys the spiritual side of the lives
of such porticiponts as Carl Erskine,
Dr. Louis H. Evans, Tom Harmon, Bob
Richards, Branch Rickey, and Dook
Wolker. Their expressions of Christian
testimony are interspersed with foot-
age of sports events.
Never Alone mp USAF 23min sd b&w
free. Shows that Protestant, Catholic,
and Jewish services, evening devotions
jnd religious instructions ore ovoiloble
to all airmen; charocter guidance lec-
tures ore given each week at training
centers; personal advice and guidance
available at all times.
One Girl's Story fs ABC 20min sd col
$10 r$3.50. Education of a young
negro girl at Mather school in South
Carolina showing Christian Missions
at work.
Our Service of Worship fs CEP 82fr si
col. An overview of Protestont wor-
ship. Scripts for children and adult
presentations.
Parables from Nature: Series Two 6fs
SVE sd col $5. Record of two titles
$2.50. Series with records $33.75.
Make-believe stories using animals,
birds, and nature subjects to drama-
tize some of the lessons Jesus taught
with his parables. Busy Bee (28fr),
School Days in the Ocean (32) , House
of the Wren (25), Justus the Ant
(35), Chuckie Chipmunk (32), Pep-
py the Pup (30).
Passion Story 6fs CONCORDIA sd col
$43.75. Set is available with multi-
use records for the first time. Custom-
ers already owning silent version may
secure 12" LP recordings at $3 each.
One side of record is for children; the
other side for general use.
Prisoner Triumphant mp PRESBYTERIAN
20min sd col r$5. Thrilling story of
Sara Perkins, formerly superintendent
of nurses in the Douw Hospital, Pe-^
king, China, M
Religious Archaeology mp ALMANACH
23min sd b&w $125. Indicates how
the various objects discovered during
archaeological explorations reveol the
life of ancient man.
Religious Cardboard Cut-Outs. STURGIS
Six different cut-outs, approximately
6"x9", portray the Nativity. 49c
Rood to Jericho mp FAM '56 30nin sd
b&w r$9 col r$I5. Retells the story of
"The Good Samaritan" in o 20th cen-
tury setting. A small businessman
tries to escape his feeling of inade-
quacy by "embroidering" his war
record; his friends turn against him
but o kindly foreign-born supplier
comes to his aid.
Second Son mp BFC 30min sd col r$12
b&w r$8. How Jiro, a second son In
Japan, discovers what belief in Christ
con do for him and his people.
Songs for Our Littlest Ones 5rec BROAD
'55 7-inch Vinylite $3.60. Album for
nursery children containing 29 songs
for use in Baptist and other churches.
A Sower Went Forth Or Men of Skill fs
S.E. 12fr eo story si col $6. First sec-
tion tells story of bread in Bible times.
Second section deals with the crafts-
men of the Bible. Pri.
Stephen Wise: 20th Century Prophet fs
UAHC '56 40fr b&w. Pictures Dr.
Wise OS a champion of social justice,
founder of the Jewish Institute of
Religion, Zionist leader, and foe of
Nazism and civic corruption. Narrated
by Joy Jostyn.
St. John's Catechism Series Additions 2fs
SAINT sd. New titles releosed are on
the sacraments of Penance and Ex-
treme Unction.
Stories from the New Testament 2rec
AUDIO BOOK 16rpm $2.95. 26 fa-
vorites.
Stories from the Old Testament 2rec
AUDIO BOOK 16rpm $2.95. 21 treas-
ured stories.
Story of Jesus 24 fs Cathedral col &
b&w sd. Starts with John the Baptist
and carries through the Virgin Birth
and the Savior's entire life around
Jerusalem, including His death at the
cross and the Resurrection. 24 frames
per episode with dramatic recorded
audio sequence to go with each one.
One side of the record is for adult or
general church use; the other is for
children. Characters speok lines, nat-
ural sound effects, and full orchestral
background ore employed. Each epi-
sode is about a single subject, such
OS the healing of the leper or the blind
beggor.
Story of Joseph, Jeremiah, Story of Ruth
3fs ALEXARK 28, 35, and 33 fr si
col.
Sun and Shodow mp BAPTISTA 30min sd
col $250 b&w $150 r$I0-$I5. A
Japanese boy struggles from the
shadow of Communism into the light of
the gospel of Christ.
Sunday School Officers Series 5fs BROAD
'56 si col $3ea $12.50set. Designed
to help every Sunday school class offi-
cer to properly fulfill his position.
Titles: Class Officers at Work, Class
President, Class Vice-President, Class
Group Leaders, Class Secretary.
Susan's Fifty Cents fs SCRIPTURE 35
fr si col $5. A Junior High girl is
tempted to keep money thot doesn't
belong to her but learns that God
blesses those who forsake all sin.
616
CA^^^^ — r- A\/ r.
r> 1
Symbols of the Church 4fs SVE '56 sd
(2 recordsl each filmstrip $5 each
record $2.50. Traces historic develop-
ment of Christian symbols. Titles:
Symbols of the House of God, Symbols
of the Cross, The Lost Symbols, Sym-
bols of the Faith.
Things That Count mp CON '55 30min
sd bCrw r$9. Story bosed on Eph.
2:8-9: "For by grace ore ye saved,
through faith; and that not of your-
selves, it is the gift of God; not of
works, lest any man should boast."
Under His Wing mp CON '56 30min sd
b&w r$9. Story illustrating that a child
con witness for Christ to his friends
and playmates and sometimes even to
his elders.
The Way Series 8 mp METHODIST eo
30min sd b&w r$8 ea. Films cover o
variety of everyday problems and
needs and show, in on interdenomina-
tional manner, the application of the
Christian Gospel of Love to such areas
of human concern as forgiveness,
brotherhood, vocotionol choice, and
death. Titles include: An Eye for on
Eye and The Better Lot (juvenile de-
linquency). Tourist (brotherhood).
Give Us Tomorrow (forgiveness).
Homecoming (jobs). Labor of Love
(family life). Ceiling 5000 (labor re-
lations), Immortol Love (peace of
mind) .
What Happened to Hannah? fs NCCC sd
$10. A church deals with the social
and economic problems of a "problem"
member.
What Mean Ye by this Service? mp
BAPTISTA 80min sd b&w $195 r$15.
Designed to attempt to prove that
Jesus is the Messiah to those groups
who believe otherwise.
Witch Doctor's Curse fs SCRIPTURE 35
fr si col $5. An Ecuadorian Indian
girl is almost frightened to deoth by
a curse until a missionary explains
that God's Son mode the only sacrifice
necessary for sin.
World Believes 6fs SVE '56 32-49fr ea
si col $6ea $30set. Full series of film-
strips giving history and development
of different religions is now available.
Titles: Judaism Today, Protestant
Christionity Today, The Roman Coth-
olic Church Today, Islam Today,
Buddhism Today, Hinduism Today.
Worid of Happy Differences fs FRIEND-
SHIP 65fr si col $5. Accents the idea
that differences are a part of the
world that God has made for us; that
they help make life exciting and in-
teresting; and that they ore to be
accepted and enjoyed.
Younger Brother mp BFC 29min sd col
r$12 b&w r$8. Story of Jiro and the
manifold problems he encounters in
breaking away from the age-old tra-
ditions of Japanese culture to become
a Christian.
SCIENCE: BIOLOGY
|'*')io-i;;;v;-mat ;
MAKE YOUR
OWN SLIDES
on your own
TYPEWRITER
by using
RADIO-MATS
Regulor size 3 l/,x4 or the New Duplex 2x2.
Sold by Audio-Visual, Photo & Theotre
Supply Dealers. For FREE SAMPLE write —
RADIO-MAT SLIDE CO., Dept. V,
222 Ookndge Blvd., Doytono Beach, Flo.
Alaskan Wildlife fs VEC 34fr si b&w
$3.50. Animals, birds, and marine
life; focts about their modes of living;
economic importance. Int.
American Fishes 4fs YAF si col $17.50.
Latest in the series based on the well-
known Golden Nature Guides. Copy of
Golden Nature Guide of some title in-
cluded in set. Int.
Amphibians mp CORONET 1 Imin sd col
$100 b&w $55. Frogs, toads, and
salamanders— how they live, eat, and
the changes they undergo In their de-
velopment and metamorphosis. Follows
the frog through its life cycle. Int.
Animals at Work in Nature mp EBF 1 1
min sd col $100 b&w $50. General
scenes; specialized body parts for do-
ing work; brown bear uses teeth and
clows to catch fish; woodpecker drills
into 0 tree; tent caterpillars weave
nests; ants carry heavy loads; work of
bees; caddis fly larva; hickory horned
devil ond pocket gopher digging. El.
Atomic Zoo mp AEC 1 3min sd b&w free.
Experiments with sheep, fowl, and
fish to determine effects of rodio-
Qctive materials on plonts and live-
stock.
Beginner's Fossil Set. Ward's $2.50. Set
of nine smoll fossils set In o unique
3"x5" foom-plastic box covered with
a clear, removable plastic case. Pieces
of coral and dinosour bone, complete
trilobite, brochiopods, clam, snail,
crinold stem, and IJryozoan colony. De-
scriptive text.
Big Land Animals of North Americo mp
EBF 1 Imin sd col $100 b&w $50. Doll
sheep, deer family, buffalo, bears.
Movement of herds toward national
parks.
Biography of the Unborn mp EBF 16min
sd b&w $75. Designed to give a lay
oudlence a simple and understandable
explanation of development of life
within the mother's womb from the
wanderings of a female ovum during
the ovulation period and mating to
birth. Photomicrogrophy and anima-
tion. SrH.
Biology II 6fs DUKANE sd b&w $39.
Protoxoo, Hydra, Frog (3 ports). Di-
gestion in Mommols. Int.
Bird Behavior mp ALMANAC 23mln sd
b&w $125. How scientists amass data
to prove that a mole bird sings to de-
clore his territory ond that he fights to
hold It against other males of his kind;
use of the "illuminometer" to measure
density of vegetation and the "plon-
imeter" to measure area; how to iden-
tify birds by their song, to see where
they find their food. JrH.
Bird Homes mp EBF 1 Imin sd col $100
b&w $50. Offers o fascinating look ot
different kinds of bird homes, the
habitats In which they may be found,
and the types of materials used in
nest-building. Pri.
Bird Neighbours mp NFBC lOmin sd col
$80 b&w $40. Familiar Canadian birds
in their natural surroundings: bluebird,
tree swallow, wren, goldfinch, cardinol,
chickadee, grosbeak, oriole, catbird,
nuthatch, woodpecker, flicker, pheos-
onf, marsh hawk, wild ducks. Demon-
stration of how to build bird houses
and attract birds.
Canines mp ALMANAC lOmin sd b&w
$50. History and characteristics of
bulldogs, spaniels, terriers, and poo-
dles. Int.
Chorts of Human Histology $15.75 or
75c each. GBS. Drawings ore based on
microscope slides of human histology;
0 few ore based on other mammolion
tissue. Each chart measures 17"x22"
and is printed In black-and-white with
complete labels. Topics covered in-
clude: epithelial tissues (2 charts),
connective tissues (2), developing
bone, bone, circulatory system, blood
types, digestive system (4), respira-
tory system, urogenital system, muscu-
lar tissues (2), nervous tissues (4),
reproductive system: mole, reproduc-
tive system: femole.
Creatures of the Desert mp YAF 1 0min sd
b&w $50. Adaptations that enable
animols to survive there. Int.
Dog Brain Stem Microscope Slides. GB
Set of 25 $65. The ongle of cut is
directly transverse in the pons region,
sections at other levels being parallel
How Many Classrooms Will One
Set of PAKFOLDS Darken?
PORTABLE PAKFOLDS
SERVE BEST . . .
COST LESS!
Portable PAKFOLDS moke every room
a visual education room! One set of
PAKFOLDS serves throughout the
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... no ladders to climb; no screws
or complicoted mechanisms. Available
for large or small windows, in any
length or width.
ProtKtfd by Patenu
WRITE FOR COMPLETE INFORMATION AND FREE
SAMPLE OF PAKFOLD CLOTH
LUTHER 0. DRAPER SHADE CO.
p. O. BOX 108
SPICELAND, INDIANA
EdScreen & AV Guide — December, 1957
617
DON'T WAIT
TO PROLONG
THE Lift OF
YOUR
M O V I t FILM
All give -
VACUUMATEI
Coronet
National Film
Board of Canada
S. V. E.
McGraw-Hill
W Young America
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The Famous
V4CyUlll*T{
FILM PROTECTIVE PROCESS
swk VAP 0 RATE
PROTECTS AGAINST Scratches. Finger-
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ONE TREATMENT LASTS
THE LIFE OF THE FILM
Brittle Film Rejuvenated
Look for Vacuumate on the Leader!
The Vacuumate Process la Available to
You in Key Cities Throughout the U.S.
Write for Information Now
Vacuumate Corp., 446 W. 43nl St., N. Y.
SCIENCE FILMSTRIPS
SINCE V93I SINCE 1 93 1
MADE BY TEACHERS FOR TEACHERS
BIOLOGY HEALTH & SAFETY
PHYSICS GENERAL SCIENCE
CHEMISTRY MICROBIOLOGY
BIKE SAFETY BUS SAFETY
NEW — Elementary Science Series in
Brilliant Spectracolor
VISUAL SCIENCES
Box S99E SufUm, New York
HEIDENKAMP
BIRD FILMS
Produr«r k Distributor Eastun ReprMsotatlw
HEIDENKAMP ALBERTSEN
NATURE PICTURES DISTRIBUTING CO.
538 Glen Arden Drive 1105 Park Avenue
PitHburgh 8, Pa. New York 28, N. Y.
NEW RELEASES: (Jan. 1958)
"Group Method In Science"
To improve instruction, while saving
hundreds of dollars in each classroom
1 Reel, B Cr W $60. Rental $5.00
"Alpine Wildflowers"
Shows Alpine life-zones and effects on
typical wildflowers
1 Reel, Color $100. Rental $4.00
Exclusive distributor:
PETITE FILM COMPANY
6101 Fremont Ave., Seottle 3, Woshington
LIFE in a CELL
The life cycle and
behavior of the
amoeba.
A skillfully produced
and highly accurate
instructional film.
For high school
14 Min. and college.
Color S145-B&W $72 Teachers
Write to: Guide Available
WORLD WIDE PICTURES
P.O. Box 1055
Sherman Oaks, Calif.
to this plane. Fixation end staining
I Weigert-Pal I are the same as used
on the human brain.
Earthworms mp DOWLING 1 I min sd col
$100. Earthworms seen at the instant
of birth from a cocoon, as they develop
tube-shaped body, eating their way
through the earth, digesting plant
food, and forming tunnels that aerate
and enrich the soil and carry water
to plant root. Int.
Eyes: Their Structure and Care mp COR
I Imin sd col $100 b&w $55. A boy's
headaches, falling grades, and poor
distance judgment lead to a discus-
sion of the common symptoms of eye
trouble; animation shows structure and
functioning of the eye; how common
defects are corrected; professionol
workers dealing with eyes ond glasses.
JrH.
Fish Figurines $2.50 for 8. STURGIS.
Done in silver metallic plastic, each
2-3 inches long: sea horse, morlin,
rainbow trout, sail fish, shark, sword
fish, tuna, and porpoise.
Frogs and Toads mp YAP 1 1 min sd b&w
$50. Life cycles and life processes in-
cluding some unusual scenes of adap-
tations for food-getting, self-protec-
tion, identification, colls, etc. JrH.
Goldfinch Family mp EBP 8min sd col
$75. With many vivid closeups, pro-
vides a complete view of the family
life of goldfinches — their eating hob-
its, way of building a nest, methods
of feeding and caring for the young.
Pri-EI.
How Animals Help Us mp YAP lOmin sd
b&w $50. Visualizes ond explains the
many ways in which man benefits from
the products and services derived from
animals. Int.
How Birds Help Us mp CORONET I Imin
sd col $100 b&w $55. Jock believes
all birds are pests like the little crows
in his garden. Looking around, how-
ever, he observes that birds help us in
many ways such as providing us with
food, destroying hormful insects ond
rodents, eating weed seeds, and giv-
ing us pleasure with their bright colors
and happy songs. Pri.
How to Identify Common Trees fs VEC
31 fr si b&w $3.50. Clues in leaves,
fruit, and bark. Treats 3 1 common
trees and shows a tree map to be
copied for use on field trips. Int.
How Insects Help Us mp CORONET 1 1
min sd col $100 b&w $55. Working in
his mother's flower garden. Bill notices
only harmful insects, but when he and
Jock go fishing he becomes aware of
many useful insects. These insects de-
stroy harmful ones, they ore food for
fish and birds, bees carry pollen and
moke honey, silk worms make their
contribution, and others are beautiful
and fascinating to observe. Pri.
How Plonts Help Us mp YAP 1 Imin sd
b&w $50. Ways in which plants pro-
vide mon with products and services,
directly and indirectly — foods, med-
icines, oxygen, fuels, etc. Int.
How Plonts Reproduce mp YAP 1 1 min sd
b&w $50. Live action and animation
used to vision and explain the main
ports of a plant and its flower, how a
typical flower is pollinated ond fer-
tilized, and how the plant then grows
new seeds to keep the life cycle un-
broken.
How Trees Help Us mp CORONET 1 1 min
sd col $100 b&w $55. Walking
through the woods with his father,
Wolly sees different kinds of trees
and begins to learn of the many ways
trees help us by supplying lumber, food,
and material for things we make. In
the story of the mighty old oak, Wolly
realizes how very long it takes o tree
to grow and how it is valuable through-
out its life. Pri.
Human Body: Circulatory System mp
COR Hrnin sd col $125 b&w $68.75.
Circulatory system analyzed by means
of animation, cinefluorogrophy, draw-
ings, and close-ups of vital live orgons.
Treats heart, lungs, kidneys. Signifi-
cant terms overprinted. JrH.
Human Heredity mp BROWN 18min sd
col $170. Uses live-action photog-
raphy and animation with touches of
humor to present basic facts and
principles concerning human heredity
and the influence of culture and en-
vironment on behavior and attitudes.
Human Pathology 58sl GBS. 90c each
in cardboard; $1.15 in gloss. Mostly
low to medium magnifications a-e
used. All ore human material, nrd rl'
ore stained with hoemotoxylin and
eosin. In Kodachrome.
Insect Life Cycle: The Periodical Cicada
mp EBF 1 Imin sd b&w $50. The life
cycle of the periodical cicada, one of
the most unusual insects found in
North America, is recorded and on-
alyzed in this subject which includes a
dramatic study of the cicada's emer-
gence and transformation. JH.
Introducing Biology fs LONG 26fr si col.
Cartoons explain the meaning of the
word "biology." Color pictures illus-
trate living and non-living things. In-
cludes a discussion of the use of the
microscope and other equipment.
Introducing Cells fs LONG 30fr si col.
Explanation of cell theory and its
proponents; use of microscope; types
of cells.
Living Things: Animols fs VEC 20fr si
b&w $3.50. Animals need food, water,
sunshine; some animals supply food
and clothing for man; others work for
us; similarities to humans. Pri.
Menaboni's Birds 32sl MODERN ENTER-
PRISES col $10.50. Collection of bird
portraits showing birds in flight. Done
with attention to detail ond realistic
settings. Pamphlet fully describes each
bird, sex colorings, habitat, and other
pertinent information.
Mueller-Word Model of the Rhesus
Monkey Brain. WARD'S $35. Also
available unpointed and unmounted for
$16. Scale magnification is 2.25x
which mokes the model 6.25 by 4.75
by 4 inches, not including base and
standard. An interesting example of a
primate at on intermediate level of
evolution between man and lower ani-
mals.
Natural Enemies of Insect Pests mp UC
27min sd col $195 r$6. In microscopic
views shows the use of beneficial in-
sects in controlling harmful species.
owLiNG Pictures
Hove You S'jfn These
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Animal Life of Low Tide
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Pet Shop mp ALMANAC lOmin sd b&w
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Plants and Animals Series 5fs YAF si col.
Plants and the Things We Use, Plants
Help Us, Animols and the Things We
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Plants and Animals. Int.
Prehistoric Animals of the Tar Pits: Story
of Roncho La Breo mp FA I4min sd
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Allosaurus. No. 0886 ($11. 50) in-
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ond Tyrannosaurus.
Protecting Fresh Water Gome Fish fs
VEC 30fr si b&w $3.50. Proper habi-
tat for gome fish and conservation
measures needed to protect habitat;
operation of fish hatcheries. JrH.
Putting Animols in Groups mp IFB 1 3mln
sd col $125. Idea of classifying by
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Scaled Zoological Miniatures. LIBRARY
Set of 69 hand colored ranging in size
up to 5"xl 1" for the African Elephant.
Prices range from 65c to $4.50.
Seed Dispersal: 2nd Edition mp EBF sd
col $100 b&w $50. Illustrates the dis-
persal of seeds by wind, water, animals,
man, and mechanical means. Int.
Spider Engineers mp MOODY 16min sd
col $120 b&w $60. Carefully pictured
construction is performed by the orb
weaver, bolas spider, diving spider, and
trapdoor spider. SrH.
Spiders: 2nd Edition mp EBF 11min sd
col $100 b&w $50. Characteristics of
spiders, spinning a web, kinds of spid-
ers: marble, wolf, trap-door, diving.
El.
Spinal Column: Structure and Function
in Man mp EBF 1 1 min sd b&w $50.
Structure described in detail through
X-ray photography ond animation;
function of spinal column in relation
to other bones indicated; study of pos-
ture. SrH.
Swamp mp MINNESOTA 9min sd col
$85. Problems of wildlife conservation
in a small marsh, Mother Lake, within
the city limits of Minneapolis being
reclaimed for real estate development.
Some 18 varieties of birds and animals
ore seen, typical of Minnesota marsh
wildlife.
Teeth: Their Structure ond Core mp COR
llmin sd col $100 b&w $55. Dave
neglects regular dental care for two
years until a recurring pain sends him
to the dentist. Animation shows func-
tion and structure of different teeth;
way in which decay spreads. JrH.
Termites mp ALMANAC 23min sd b&w
$125. Life cycle ond how science copes
with the problems created by these so-
cial insects; the good(!) termites do.
SrH.
Toads mp DOWLING lOmin sd col $100.
How the toad, an example of the few
remaining descendants of prehistoric
amphibians, has been able to survive;
cycle of life; means of protection and
ability to live in desert areas; how
the toad hibernates; procurement of
food. Int.
Tweedy Transparencies for Vu-Graph
Projectors. 56 ore available, at $1.85
each, in three sizes: 5"x5", 7"x7",
and 10"xlO". The Tweedy catalog
includes diagrams of protozoans, earth-
worms, starfish, grasshoppers, plant
structure, moss life; skeletons, muscu-
lar system, digestive system, heart;
general scientific group; athletic
series. Package prices include a steel
cose. Transparencies ore mounted and
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Who's Who in Our Wildlife Zoo? fs VEC
"^5 31fr si b&w $3.50. Photographs
ot 26 wild animals native to the United
States. Explains choracteristics of the
animals, how they live, what they eat,
and where they ore found.
Wild Animal Families mp FA lOmin sd
col $100 b&w $50. Presents seven ani-
mal fomilies shown in their natural
habitat with family relationships
stressed : bison, pronghorn antelope,
prairie dog, bear, porcupine, elk,
Conodion geese. Pri.
Wildflowers of the West mp RICHFIELD
28min sd col free. State flowers of six
western states; other wild flowers;
role of animal life in assisting pol-
lination of wild flowers.
Wild Swans mp ALMANAC lOmin sd
b&w $50. Family group study as
mother hatches her eggs and father
stands guard against morouders; young
swans break out of shells; notural
habitat shown. Int.
Volvox si GBS eo $1.40. Microscope
slides show the various stoges of this
specialized colonial form including the
daughter colonies, ontheridio, oogonio,
and zygotes.
SCIENCE: GENERAL
Dams mp DOWLING 14min sd col $125.
Usefulness of dams to create electric
power; store water for domestic, indus-
trial, and agricultural use; improve
inland waterways; repel sea water in-
trusion; ond provide recreational
areas. Scenes of dam construction.
Operation of Shasta Dam and the Cen-
tral Valley Project in California. Int.
Earth and Its Neighbors in Space 6fs
EBF si col $36 eo $6. Basic concepts
in astronomy shown in outhentic color
drowings with captions. Astronomy
Through the Ages, Our Earth, Moon,
Sun, Solar System, Stars. El.
Elementary Science Set No. 5 fs YAF si
col $30. The Aquarium, How Animals
Are Grouped, How Airplanes Fly, How
a Plant Grows, How a Plant Mokes
Food, Trip to the Weather Station. Int.
Exploring the Night Sky mp EBF lOmin
sd b&w $50. Designed to motivate in-
terest in understanding the phenomena
in the night sky. Shows the telescope
in operation, points out essentials of
how the solar system works, mentions
distances in the heavens, by animation
identifies constellations. El.
Four Whys in Elementary Science 4fs FH
si col $20. Launches a new series on
science for the lower elementary
grades.
General Science I 6fs DUK sd b&w $30.
Energy of Muscles, Energy of Air ond
Water, Heat: Conduction and Convec-
tion, Heat: Radiation, Moking Ther-
mometers, Reading Thermometers.
General Science II 6fs DUK sd b&w $30.
Contains two filmstrips each on
Bridges, Clocks, and Windmills. El-
JrH.
How Water Helps Us mp CORONET 1 1
min sd col $100 b&w $55. When the
water supply to his house is temporarily
cut off, Dickie begins to understand
how important water is for drinking,
washing, cooking, and other uses in
the home. He realizes, also, that we
use it for putting out fires, as a source
of food, for transporting people and
materials, for growing crops, and for
recreation. Pri.
Modern teaching methods, like modern selling methods,
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EdScreen & AV Guide — December, 1957
619
A self - teaching guide to the
operation and maintenance
of all types, makes, and
models of equipment.
Order your copy from
THE DRYDEN PRESS
now. 57th St., New York 19
1,400 illustrations
spiral-bound, slip case
386 large (814" x 11") pages
step-indexed. List $9.50
#
#
AUDIO-
VISUAL
EQUIPMENT
MANUAL
by
Jatnes D.
Finn
How Weather Helps Us mp CORONET
llmin sd col $100 bCrw $55. How
roiny, snowy, windy, ond sunny kinds
of weather are helpful to people, to
plants, and to animals. Types of
clouds indicote changes in weather.
PrI.
Junior High Science Series 39mp McG-H
1 3min ea sd b&w $55 ea. Falling
Bodies, Chemistry of Air, Air in Mo-
tion, Friction, Energy, Reflection, Mag-
netism, Inertia of Rest, Gravity and
Center of Gravity, Spinning Objects,
Force, Automobiles, Inertia of Motion,
Pendulum, Wheel and Axle and Pulley,
Action and Reaction, Centrifugal
Force, Heat Conduction, Archimedes'
Principle, Lever, Inclined Plane-
Wedge-Screw, Streamlining, Pascal's
Low, Refraction, Optical Illusions,
Heat Convection and Radiation, Fire,
Properties of Liquids, Surface Tension,
Ice, States of Matter, Density, Re-
frigeration, Sound, Properties of Gases,
Air Pressure, Electric Circuits, Better
Electricity, Static Electrictiy.
Lands and Waters of Our Earth mp
CORONET Ilmln sd col $100 b&w
$55. Jimmy becomes aware of the
many kinds of land and water forms
on the surfoce of our earth during a
family picnic at a scenic spot. He is
able to observe hills, mountains, vol-
leys, rivers, and other geographic fea-
tures; a picture book helps him under-
stand the relationships among them.
Pri. J
Ocean Tides: Bay of Fundy mp EBF
Mmin sd col $125 bGrw $62.50.
Mokes effective use of time- lapse
photography and animation to visual-
ize the ebb and flow of ocean tides
and their effect on life on the sea-
coast. Int.
Our Living Soil mp GOLDEN 25min sd
col $200. Conservation of soil includ-
ing woter cycles and life cycles of the
soil. Shows forms from Pennsylvania to
California practicing modern methods
of soil conservation.
Our World of Science mp EBF lOmin sd
col $100 b&w $50. Planned as a first
film in science, in simple terms it in-
troduces the concept of an orderly
universe and describes a working pro-
cedure for problem solving in science.
Pri.
Revised Almanac Science Films lOmp
ALMANAC lOmin sd b&w $50. The 72
Almanac science films, which originally
appeared on TV as John Kieron's
Kaleidoscope, ore in process of being
re-edited for specific clossroom use.
The ten newly re-edited and re-nar-
rated films now avoilable ore: Earth's
Skin, Weather, Heart, Earth and the
Seasons (formerly Sun, Earth ond
Moon I, Mr. Stickleback, the Perfect
Parent, Sensitivity of Plants, Animal
Behavior (formerly. Training of the
Young), Tides, Earthquakes, Miracle
of Life. Old prints may be traded in
for a credit of $30 each.
Science in Your Future GE Free. Comic
book on the contributions of scientific
research to modern living.
Snow Flakes mp MOODY 7min sd col $60
b&w $30. Snow as a source of recrea-
tion, water for food production, and
priceless microscopic beauty. Pri.
Understanding Our Universe mp COR-
ONET 1 1 min sd col $100 b&w $55.
How man has learned about the uni-
verse from early times; growing
knowledge of it; solar system. JH.
Upstream Where Floods Begin mp UW
I2min sd b&w $21.51. Filmograph
deoling with the watershed protection
work of the Soil Conservation Service.
Water — Wealth or Worry for America
mp MOD 24min sd col free. How water
departments of progressive cities are
planning ahead; need for conserva-
tion.
Weather Station mp YAF 1 Omin sd b&w
$50. Functions of the weather station,
its workers, value of weather forecasts,
and how they ore made. Int.
Whys of Elementary Science I 4fs FH
25-30 fr ea si col $20 ea $6. Two
small children find the answers to four
simple science questions. Why Does It
Rain? Why Do We Hove Wind? Why
Do We Hove Worm ond Cold Days?
Why do We Hove Day and Night? Pri.
^ Wonders of the Sky 9fs EYE si col $25
$4. The field of astronomy is covered
from primitive to modern times touch-
ing upon important problems and
techniques as they were developed^
Man Studies the Sky, Our SizzlinM
Sun, Our Silvery Moon, Milky Way,
Sky Patterns, Life on Our Planets,
Lows of the Sky, Earth in Space, Time-
Space-Energy. El.
Working Water mp DOWLING Mmin
sd col $125. How water is stored
and brought to dry lands, formerly un-
productive; and how used, through
scientific irrigation methods, to grow
bountiful crops. Stresses necessary
balance of soil, sunshine, and water.
Increasing importance of irrigation in
many parts of the nation. Int.
SCIENCE: PHYSICS & CHEMISTERY
Adventures in Electronics GE free. Comic
book on the use of electronics in mod-
ern living.
Atomic Achievement mp BIS 20min sd
col $150 r$6. Storv of the hornessing
of nuclear energy for peaceful pur-
poses in Britain. Illustrates its poten-
tialities.
Atomic Alchemist mp AEC 1 3min sd
b&w free. New fields for chemistry in
the atomic age.
Atoms in Three Dimensions CHICAGO.
Model set permits study of spoce relo-
tionships in various molecules. Built
to exact dimensions for proper val-
ences and valence ongles. Permanent,
brilliant colors ore impregnated in the
plastic designate carbon, hydrogen,
nitrogen, phosphorus, sulfur, chlorine,
bromine, iodine, fluorine, oxygen, sili-
con. Holes ore precisely drilled to per-
mit joining of the spheres by meons of
pegs. Set consists of 69 bolls ond 59
pegs. Lorger sets available.
Atoms for Peace Series 3mp UW 21 min
eo sd b&w $45.36, $50.78, $50.67.
Introducing the Atom supplies back-
ground information and suggests pos-
sible uses; Medicine shows uses in
medical research and diognosis; Agri-
culture, Industry, and Power describes
effects of rodio-octive materials in
agricultural and industrial production.
Atom Smashers mp AEC 1 3min sd b&w
free. Principles of particle accelerators;
shows the cyclotron, synchroton, and
cosmotron.
Atomic Furnaces mp AEC 1 3min sd b&w
free. Principles of the atomic reactors
at Brookhoven, Oak Ridge, and Los
Alamos.
Atomic Physics 5mp AEC 90min sd b&w
free. Technical film on the history and
development of atomic energy.
Challenge of Outer Space mp USA, US.AF,
USN 61 min sd b&w free. Illustrated
lecture by Prof. Wernher von Broun,
Director, Guided Missiles Division of
Redstone Arsenal, on the problems of
space trovel and the technical prob-
lems involved in the estoblishment of
satellites. Problems of communication
with sotellites, development of rockets,
military operotions from a satellite ore
discussed.
New Films on nutrition and agriculture
from a speciolixcd producer . . .
OUR LIVING SOIL
THE EVERCHANCINC YOU
Desert Rivers and Dote Polms
ond mony others. Write for Catalogue.
GOLDEN KEY PRODUCTIONS INC.
1921 Hillhurst Ave.
Hollywood 27, Colif.
620
EdScreen Cx AV Guide — December, 1957
Current Flow, What It Is mp UW 4min
sd b&w $7.18. Electrons move in
chain reactions due to repulsion; oil
electrons in wire move when one
moves; amount of current depends on
number of electrons moving past a
point.
Demonstrating with Light mp MOODY
12min sd col $90 bCrw $45. Labora-
tory demonstrations utilizing photo-
cell, facsimile tubes, and specially de-
signed equipment to depict the won-
ders of light. JrH-SrH.
High School Physics Series 162mp EBF
30min eo set in col $25,000 b&w
$13,000. Featuring filmed TV lec-
ture demonstrations by Prof. Harvey
White, the new series is currently be-
ing completed for three kinds of ap-
plications: (1) to provide o physics
course on film for schools unable to
secure qualified physics teachers, (2)
to provide lecture demonstrations to
assist teachers with limited back-
ground in physics, and ( 3 ) to pro-
vide excellent illustrative material and
demonstrotions to supplement the
teaching of qualified physics teachers.
The low price of the series is mode
possible by a grant from the Ford
Foundation. Only complete sets of
films will be made available. SH.
History of the Atomic Concept I & II
2fs VISUAL 45 & 40fr ea si b&w $5
ea $3. Port I includes early ideas from
Early Greeks to 20th century; Part II
begins with contribution made to
atomic concepts since the turn of the
century.
How Magnets Produce Electricity mp UW
4min sd b&w $8.38. Shows the use of
a magnetic field as it affects o single
atom, a group of atoms as in a wire,
and o wire in a closed circuit with a
meter.
Miracle Materials mp ALMANAC 23min
sd b&w $125. Relation between syn-
thetic resins, plastics, and fibres;
chemical polymerization to create syn-
thetic rubber demonstrated; shapes and
colors possible in thermoplastics. SH.
Nature of Color: 2nd Edition mp CORO-
NET I Imin sd col $100. Clorifies ond
demonstrates Newton's explanation of
the rainbow, principles of color reflec-
tion and absorption, mixing of colors
by addition and subtraction, applica-
tion of color principles to painting,
printing, ond photography. Shows prin-
ciples which make color films possible
SH.
Oxygen mp ALMANAC 23min sd b&w
$125. Properties and uses; needs of
divers and fliers for oxygen; its life-
saving characteristics. JH.
Solor Energy mp ALMANAC 23min sd
b&w $125. Industrial potential of solar
energy in the world of tomorrow dem-
onstrated by scientists in the Bell Tele-
phone Laboratory where a solar battery
is explained. SH.
Techniques of Organic Chemistry 4mp
YAF. Script and demonstrations by
Professor Louis F. Fieser, Horvord. Part
l( I Imin sd col $100 b&w $50) shows
equipment, fractional distillation, melt-
ing point determination, Rast determi-
nation of molecular weight; Part II
(20min sd col $200 b&w $100) de-
tails equipment, solubility tests, pro-
cedure for crystallizotion, clarification,
cholesterol from gallstones, collection
of a precipitate, super-saturation; Port
lll(12min sd col $100 b&w $50)
shows extraction, countercurrent dis-
tribution, elution chromatography. Part
IV(19min sd col $200 b&w $100)
shows preparation of Martius Yellow.
What Couses Current Flow mp UW 3min
sd b&w $7.18. Shows on outside force
converted into electrical force of at-
traction; how forces of attraction and
repulsion contribute to EMF.
What Controls Current Flow; Resistance
mp UW 4min sd b&w $8.38. Symbol
for resistonce to current flow, otomic
basis for resistonce in materials, effect
of the use of a resistor in a circuit.
Work Energy and Power mp ALMANAC
23min sd b&w $125. Potential and
kinetic energy; atomic energy; other
physical facts and principles. SH.
SOCIAL STUDIES: ECONOMICS
America's Distribution of Wealth mp
NEP 1 3min sd b&w $60. Demonstra-
tion of how the income of Americons
is distributed among the various popu-
lation groups.
A Look at Capitalism mp NEP 1 3min
sd b&w $60. Shows that capitalism is
based on privote ownership of prop-
erty, the profit motive, and the free
market.
Marketing of Wool mp WOOL 25min
sd b&w free. System of distributing
Australian wool including shipment,
storing, auctions, preparation for sole.
Our Shoreholders Invest in Tomorrow
mp GM 1 7min sd b&w free. How
corporation stock is offered on the
financial market ond in particulor
how 4,300,000 shares of General
Motors common stock were made
ovoilable to existing shareholders.
Profit System mp NEP 1 3min sd b&w
$60. Demonstration of where national
income goes. Shows corporation profits
in relation to sales; the typical sales
dollar.
Science of Money mp ALMANAC 23min
sd b&Trv $125. Function of money in
the modern world with sidelights on its
history from Wampum to present day
currency. JH.
A SERVICE TO SUBSCRIBERS
RETURN this coupon to EdSCREEN & AVGUIDE,
2000 Lincoln Park West BIdg., Chicago 14, til.
MARK items on which you want latest informotion.
D art av moteriols
D oudio components
n book< on av subjects
D cabinets
D cameras & photo equip.
a chalkboards
D charts, mops, models
D closed-circuit TV
D darkening equipment
D film -editing equipment
n film loboratory service
D film shipping coses
D film titling
D film treatment service
FILMS D instructional
n fo eign
Q entertainment
D flonnelboords
n filmstrip*
D filmstrip viewers
D foreign longuoge ov
D guidance ov materials
D LAMPS for
D projection
D tlosh
D «pot
D lonauoge arts ov
O music ov materials
n phonographs ond
accessories
Nome (print)
Position
Address
□ phonograph records
O physical ed. ov moteriols
O picture sets
□ prerecorded topes
D primary moteriols
D projection pointers
O pro}ector tobies
PROJECTORS D automatic
D auditorium film
D cla«sroom film
n filmstrip a slide
D opaque D overheod
D stereo Q micro
O soundslide
□ public-address systems
recording equipment
recording tope
reels and cons
religious ov materials
science ov materia K
screens
slides
D slide-making occessories
D sociol studies ov
□ sound movie cameras
D soundslides
D splicer*
D tape recorders
n trovet fir geogrophy
.CORONET FILMS
Dept. ES-127, Coronet Building
I Chicago 1, Illinois
!□ Please send me a copy of your new 1957-58 Catalogue
Supplement of teaching films.
I
m Addre
School or organizotion_
Address.
City-
_Zone_
EdScreen & AV Guide — December, 1957
621
Secret of American Production mp NEP
1 3min sd b&w $60. Discusses free-
dom to work, to dreom, to compete,
to advance, to invest.
Spirit of Enterprise mp NEP 1 3mln sd
b&w $60. A typically American story
of how o young couple parlay their
frozen custard booth into a multi-
million dollar business.
Where People Count mp MIDLAND 25
min sd col free. Story of two families
and the importance of various kinds
of cooperatives to them; how co-ops
begin and grow; democratic partici-
pation and ownership.
Worl(ing Dollars mp MOD 1 3min sd col
free. Cartoon story of how the stock
market works.
Yours to Keep mp MOD 27min sd col
free. Lessons in personal money man-
agement^
SOCIAL STUDIES: GEOGRAPHY
African Rhythms mp ASSOCIATION
14min sd col free. Liberion culture,
native music, donees, and customs.
Arob Village mp YAF lOmin sd b&w $50.
Documentary story of Merj, a small
rural village in Lebanon, telling how
villagers cooperate to bring irrigation
and medical service to the village. Int.
Arctic Wilderness 6fs EEr si col $36 or
$6 eo. Based on the new Walt Disney
True- Life Adventure motion picture
now in production. Shows the frozen
desolation of the Polar Ice Cap, the
strange and fascinating life on the
tundra, and the breath-taking beauty
of the mountainous sub-arctic. Titles
include: The Northland, Rodents of
the Northland, Marine Mammals of
the Northland, Arctic Foxes and
Wolves, Wolverines end Weasels of
Advertisement
HELPFUL BOOKS
AUDIO-VISUAL METHODS IN
TEACHING: REVISED AND EN-
LARGED. By Edgar Dole. 544 pp.
Illustrated; and with 49 full-color
plates. The Dryden Press, 1 1 0 West
57th St., New York 19, N. Y. 1954.
$6.25.
THE AUDIO-VISUAL EQUIPMENT
MANUAL. By Jomes D. Finn. Pub-
lished under the general editorship of
Edgor Dole. 384 pp. 1400 illustra-
tions. The Dryden Press, 1 1 0 West
57th St., New York 19, N. Y. 1957.
$9.50.
AUDIO-VISUAL MATERIALS: THEIR
NATURE AND USE. Revised Edition.
By Walter Arno Wittich ond Charles
F. Schuller. 570 pp. 249 Illustrations,
14 Color Plates. Harper & Brothers,
49 E. 33rd St., New York 16, N.Y.
1957. $6.50.
MANUAL OF AUDIO-VISUAL TECH-
NIQUES. By Robert de Kieffer and
Lee Cochran. 220 pages. 1955. Pren-
tice-Hall, Inc., Englewood Cliffs, New
Jersey, $3.75.
MITCHELL'S MANUAL OF PRACTI-
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complete and proctical handbook for
projectionists ever published. Inter-
national Projectionist Pub. Co., 19
West 44 Street, New York 36, N. Y.
$6.00.
EDUCATORS GUIDE TO FREE SLIDE-
FILMS. Compiled and Edited by Mary
Foley Horkheimer and John W. Diffor.
Ninth Annual Edition, 1957. Educa-
tors Progress Service, Dept. AVG,
Randolph, Wis. $5.00.
STANDARDS OF PHOTOPLAY AP-
PRECIATION. A Course of Study in
Photoplay Appreciation, Including a
Photoploy Approach to Shokespeore.
By William Lewin ond Alexander
Frozier. Illustrated. Educational &
Recreational Guides, Inc., 10 Broinerd
Rood, Summit, New Jersey. S4.75.
EDUCATIONAL FILM GUIDE: A list-
ing of 18,000 16mm films (many
hundreds on Free Loan) in one bound
volume (over 1,000 pages) and 4
annual supplements thru Spring 1957.
A 1954-58 bound cumulation revised,
ready in Foil 1958. Subscribers to
this most complete 1 6mm film service
available will be billed only $15 ($1
more for foreign ) . Order today from
Dept. LP-AVG, The H. W. Wilson
Company, 960 University Ave., NYC
52. Write for free Folder . . .
FILMSTRIP GUIDE: A listing of well
over 9,000 35mm Filmstrips (many
on Free Loon) in one bound volume
and 3 annual supplements through
1957. Only $8.50 for all 4 books
($1 more for foreign). Order todoy
from Dept LP-AVG, The H. W. Wil-
son Co., 960 University Ave., NYC
52.
Write for free Folder . . .
EDUCATORS GUIDE TO FREE FILMS.
Compiled ond Edited by Mary Foley
Horkheimer and John W. Diffor. Edu-
cotionol Consultant, John Guy Fowlkes.
17th Annual Edition, 1957. Educa-
tors Progress Service, Dept. AVG,
Randolph, Wis. $7.00.
EDUCATORS GUIDE TO FREE TAPES,
SCRIPTS, AND TRANSCRIPTIONS.
Compiled and Edited by Walter A.
Wittich, Ph.D., and Gertie Hanson
Hoisted, M.A, Third Annual Edition,
1957. Educators Progress Service,
Dept. AVG, Randolph, Wis. $5.75.
TAPE RECORDERS AND TAPE RE-
CORDING. By Harold D. Weiler. 192
pp. Radio Mogozines, Inc., P. O. Box
629, Key ES, Mineola, N. Y. 1956.
$2.95 or $3.95 (hardcover). Writ-
ten for the amateur ond semi-profes-
sionol tope recordist, the book gives
special emphasis to the use of tope
recording in education.
A WINDOW TO THE CHILD'S MIND
— Alpork's New Educational Hand-
book by Dorothy R. Luke, 268 pp.
The first authentic analysis of Helen
Parkhurst's recorded interviews with
children. An indispensable guide for
teachers. 1955 Storbridge Publica-
tions, P.O. Box 574 Grand Central
Stotion, New York 17, N.Y. $3.50.
the Northland, Birds of the Northlond.
Int.
Australia: The Land and the People mp
CORONET 16min sd col $150 b&w
$82.50. Location, nature of the land,
climate, major economic activities,
British heritage. Int.
Big Three of Lotin Americo fs NYTIMES
58fr si b&w $2.50. Recent sweeping
changes in Argentina, Brazil, and
Chile; renewed strides toward democ-
racy; historical background of the
struggle for freedom; pressing eco-
nomic and social problems.
Boy of the Netherlands mp CORONET
1 Imin sd col $100 b&w $55. Willem,
a Dutch boy, travels from his form
home by barge to Amsterdam to buy
o new chain for his bike. He shores
the life of the barge family and enjoys
the sights of old and new Holland
as seen along the canal. Arriving in
the city, he buys a surprise for Kotrlen,
the little barge girl. Pri.
Canada from Sea to Sea mp MM 25min
sd col free. A survey of Conodion
provinces beginning with Cope Conso,
Nova Scotia, and continuing through
New Brunswick, Montreal, Toronto,
Lake Superior region, Manitoba and
Saskatchewan, Alberta, Banff, Jasper,
ond Woterton Lakes, Vancouver.
Canada: Geography of the Americas mp
COR 14min sd col $125 b&w $55.
Using familiar geographical concepts
of the U.S. as a basis for learning, sur-
veys the major regions of Conodo.
Closing sequences stress present de-
velopment and expansion of Canada
and potentiol of the Yukon and North-
west territories. El.
Castles in the Clouds mp GERMAN 30
min sd col free. Camera tours of Ham-
burg, Salzburg, Bonn, Bovorion Alps,
Lake Constance, Block Forest.
City of New York fs VEC 35fr si b&w
$3.50. Growth of the city from its
founding as well as information on
present area, population, government,
budget, port, and famous landmarks.
Corse mp FRENCH 26min sd b&w free.
Corsica, with its maquis, rough men,
and veiled women; picturesque vil-
lages. In French or English.
Detroit fs VEC 26fr si b&w $3.50. Eorly
settlement, importance of location on
the Lakes, development of the auto
industry, rise to the third largest
monufocturing center in the U. S.
Farm View of the United States fs VEC
34fr si b&w $3.50. Climate ond land
conditions, major agricultural regions,
form and urban families compored.
For Western States 6fs EBF about 53fr
ea si col $36 eo $6. Covers the region
including the states of Washington,
Oregon, California, and Nevada. Pho-
tographs, maps, and charts. Topics
covered include Natural Environment,
People and Their History, Agriculture,
Industry, Commerce, Life and Culture.
Int.
Formosa mp NOA 1 8min sd col free. The
island as it is today with its people,
its history, its future importance to
the Orient.
Geography III 6fs DUK sd b&w $30.
Two filmstrips each on Belgium, Hol-
land, and the Uplands of Germany.
EI-JrH.
Great Britain and Northern Ireland 9fs.
EYE si col $25 or $4 eo. Builds o
recognition of our heritoge and close
ties with the British Empire. The Geo-
graphic Background, Historic Back-
ground, British People — The Food
Problem — Problems Today, Govern-
622
merit. Mineral Resources, Industries
and Products, Transportation • — Com-
munication — Currency — Banking,
London — Nerve Center of Great Brit-
ain, Important Cities. Int.
Great Lakes — St. Lawrence Lowlands mp
NFBC 23min sd b&w $80. Varied
agriculture, giant power development,
oil refineries, steel mills and other fac-
tories, shipping, commercial hubs of
Toronto and Montreal.
Great Land — Alaska mp MODERN 28
min sd col free. Alaska's developing
cities and industries; Eskimo life;
massive glaciers and mountains; the
tundra, wildlife.
Great Ploins mp NFBC 23min sd b&w
$80. Spread of settlers from Eastern
Canada, the U. S., and Europe through
Manitoba (mixed farming and grain
growing. Southern Saskatchewan
(wheat growing), and Alberta (beef
cattle and oil) .
Greece mp USA, USAF, USN 20min sd
b&w free. Traces the culture of the
western world from the glory of ancient
Greece, describes her recent troubled
post, her encouraging present, and her
clear-cut stand on the major issues
facing the future of the world.
Hawoii Today fs VEC 34 fr si b&w
$3.50. History from early days of the
Kingdom to present relationship as a
Territory of the U. S. Climote, natural
resources, education, industry, govern-
ment, and people. Int.
Himaloya — Life on the Roof of the
World mp Atlon sd. col. $200; b&w
$120. Geographical impress upon the
cultures of the diverse peoples of the
Himalayan area — Tibet, Kashmir,
Nepal, Sikkim, Assam.
Hills of Ireland mp WORLD TRAVEL
60min sd col apply. History of Ire-
land to the present day from the time
of St. Patrick and stressing especially
the period when she became known
as the "Land of Saints and Scholars."
Historic Cities of the East 9fs EYE si col
$25 ea $4. Emphasis on reasons for
location, character of people, factors
in growth, major industries given for
each of the following: Bangkok, Bom-
boy, Colombo, Delhi, Hong Kong, Hon-
olulu, Manila. Singapore, Tokyo and
Yokohama. Int.
Holiday in Hawaii mp UAL 30min sd col
free. Camera roams over fields of
multi-colored orchids and along palm-
fringed shores, captures the festive
frivolity of a luau bonquet, and lingers
on the shodowy figures of a Polynesian
fire dance.
Indonesia: Land and the People mp COR-
ONET 14min sd col $125 b&w
$68.75. Geography and history of
the islands once prized as the colonial
East Indies; building of a new na-
tion, Indonesia. Int.
Japan mp NOA 1 8min sd col free. Prin-
cipal cities, picturesque countryside,
reflections of the old and the new in
Japan.
Japan Today fs NYTIMES 57fr si b&w
$2.50. Resurgence of Japanese eco-
nomic well-being and productive might
and problems resulting from intensi-
ENRICHMENT RECORDS
ENRICHMENT FILMSTRIPS
based on Landmorl< Books
Ideal correlation; Audio + Visual
+ printed page bring alive historical events.
Write for "Expanded Enrichment Program"
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ENRICHMENT TEACHING MATERIALS
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fied competition as Japanese again
flood the markets of the world with
machinery, textiles, and many other
products; relationships with East and
West; governmental stability.
Journey to Nowhere mp WHITE 26min
sd col free. Life in the once famous
city of Timbuktu; how to reach the city
through the Sahara Desert and along
the Niger River.
Land in the Sky mp ASHEVILLE 15min
sd col free. Asheville and western
North Carolina including views of
Biltmore House, Thomas Wolf Home,
Mt. Mitchell, Blue Ridge Mountains,
and the Great Smokies.
Land of Time mp STERLING 30min sd
col free. Beauty spots of Cairo, Luxor,
Alexandria, and many more of the
almost-legendary places of Egypt. Nar-
rated by Lowell Thomas.
Life of a Primitive People mp CORONET
Hrnin sd col $125 b&w $68.75. The
life of a primitive tribe in Africa today
parallels that of early man in pre-
historic times: hunting for food, using
fire, ond adopting materials to make
clothing, shelter, utensils, and weap-
ons. Int.
Living in Austrolia and the Pacific Islands
4fs SVE ea 65fr si col $19 ea $6. Liv-
ing in Australia (Agricultural and
rural industries; cities and distribution
of papulation). Living in New Zealond
(rural and urban life; relation of
rural industries to manufacturing and
trade). Living in the Hawaiion Islands
(types of coasts, vegetation, croplands,
cities). South Pacific Islands and An-
tarctica (types of islands, economic
activities, importonce in world affairs,
recent explorations in Antarctica).
Mexican Fishing Village mp BAILEY Smin
sd col $100. Story of the people who
live on the island of Jonitzio, a tiny
piece of land in the middle of Lake
Patzcuaro, which lies between Guodel-
ajara and Mexico City. Here the peo-
ple live in the same primitive fashion
they hove followed for generations. Int.
Michigan fs VEC 34 fr si b&w $3.50.
Contributions to the nation's weolth
and culture; scenic areas. Int.
Meston's Talking Tours si $12.95 ea set
of 30 with topes available at either
7.5 or 3.75 inches-per-second, bells
sound for slide changing. Story of the
Rockets (guided missile centers in
New Mexico and Texas), Calif ornio
Missions, Conodion Rockies, Washing-
ton, D.C. and Yellowstone National
Pork.
New Day in the Middle East mp ARAB
27min sd b&w. Depicts the struggle
of the Arabs to conquer age-old social
ond economic problems which hove
plagued their people through centuries
of foreign domination. Scenes of edu-
cational expansion, agricultural re-
forms, burgeoning new industries, and
political emoncipotion are included.
Rivers, Deserts, and Dote Palms mp
GOLDEN 20min sd col $170 r$15.
Development of California's Coach-
ella Valley and its date culture based
on water and soil conservation.
IT'S FREE
Send for yniir free copy of
descriptive literature on
the new "Ilohpart" rom-
bination nrojertnr cart and
Btand.
The Bob Durr Co.
Box 3065
South Bend 19, Ind.
"I LIVE ON
THE MOJAVE DESERT"
11. ->i
16 n.inutc^
— ftit cdimttional film for clrmpiilar> and M>«Hidnr> locU
— modem living on an American d«crt
— aninupt rxplaining d«frt gmgtaphy and climate
— an o^■c^^icw ot (>plcal desert indiuitries
— pictorial MtinplinK<>( Mojave *c\>oa\ activities, incliidiitft field trips
atUUiimat film* /mm the leriri
THE WORLD AROUND US"
"CAUrommA" — geof^pliy • weather ■ uvtcr
"The Chbat>:«t Thkasiire" — umrctM of Califomia uafer
~Cl'aiii«:o THeASURK" — conMrrralkm and mfijfr^wffon of CtJifomk
u-ater
fmAtw print* ttnl On rrqurtl
Avis Films
p. O. Bot MI BorlHiiik, (^llomii
ATLANTIS
PRODUCTIONS, INC
presents two new
social studies films
TIBETAN
TRADERS"
ond
1\
HIMALAYA . . .
LIFE ON THE
ROOF OF THE WORLD"
Each 22 min. — Color and B&W —
Sound
Preview prints available
ATLANTIS PRODUCTIONS
7967 Sunset Blvd., Hollywood 46, Calif.
L
EdScreen & AV Guide — December, 1957
623
UNITED NATIONS FILM BOARD
presents
auestion in
\m\M
20 mi. 16 mm Sound, Color
Rental: $10.00 Sale: $135.00
"An excellent coverage of the account of
a plebiscite in this African country, but
more than this it is also interesting ma-
teriol on the people."
Bertha Landers Film Reviews
Send for free catalogue to:
CONTEMPORARY FILMS, INC.
13 East 37th St. Midwest office:
New York 16. N. Y. 614 Davis St.
MU.40204 Evanston, 111.
DAvis 8-2411
NEW YOSEMITE FILM
"YOSEMITE
HIGH SIERRA
TRAILS"
16 mm. iound- color -9^0'
Available for tree loan to churches, schools,
service clubs, employee recreation.
Write Yosemite Park and Curry Co.
Yosemite National Pork, Colif.
or 514 So. Grand Ave., Los Angeles, Col.
39 Geary St., Son Francisco, Cal.
F
Julien Bryan's
new color film
JAPAN
.'■ >i I'l Sale $230 Rental $10
International Film Foundation, Inc.
1 E. 42nd St. New York 17
LETTER FROM ALASKA
20 min 1 6mm sound; cokw only... $175
Alaska as it is today, reported by on au-
thor-photographer who has covered the
northland for mony years.
LITTLE DIOMEDE
16 min 16mm sound; color only... SI 35
The Eskimos of Little Diomede Island,
Alaska- modern civilization modifies the
Stone Age lives of a primitive people.
WRITE FOR PREVIEW PRINTS
NORTHERN FILMS
1947 14th Avenue North, SeoHle 2, Wash.
ART COUNCIL AIDS
I produces exceptional 2x2 Kodachrome
I slide series with written commentory.
FOREIGN POSTERS • PRIMITIVE ART
CHILDREN'S ART • DESIGN ELEMENTS
MODERN JEWELRY • HISTORIC TEXTILES
[JAPANESE MASKS, PRINTS, TOYS
Write (or free illustrated 1957 catalog
I P. O. BOX 641. BEVERLY HILLS
CALIFORNIA
STUDY PRINTS IN COLOR
Social studies subjects
Catalog upon request.
AUDIO-VISUAL ENTERPRISES
P. O. Box 8686, Los Angeles 8, California
San Francisco mp SANTA FE 30min sd
col free. Depicts the city as seen
through the eyes of a captain of a
tugboat. As the captoin steers his
freight load through the Bay, he tells
the story of the city, touching upon
its history ond the ups and downs of
its growth. Shows the city's fog, its
hills, ond colorful nationality groups.
Econonnic innportance of the city is
stressed. SH.
Singapore fs. VEC 34 fr si b&w $3.50.
Port facilities. Interiors of foctories,
sundry goods shops and Chinese drug
stores, market gardeners, transporta-
tion, religious buildings, living quar-
ters. Int.
Southeast Asia: Land and Peoples mp
CORONET Hrnin sd col $125 b&w
$68.75. Burma, Thoilond, Malaya,
ond Indochina ore seen as sources of
rubber, oil, tin, teak, and rice. Obser-
vations of a Thoilond farm family
emphasizes the importance of rice and
provides o closer view of the people
of southeast Asia. Int.
Southeostern States: 2nd Edition mp EBF
1 I min sd col $100 b&w $50. Anima-
tion and live action combined to pro-
vide a comprehensive survey of the
geography, resources, and culture pat-
terns of the oreo: features and re-
sources of the land, agriculture ond In-
dustry; rural and urban life. El.
Soviet Union: The Land and the People
mp COR 16min sd b&w $82.50. Diver-
sity In land forms, climote, ond human
activities. Emphasis is upon the trend
toward future development as seen In
expanding heavy industry, increased
production, and wider use of previously
undeveloped land. El.
22 States in Travel Slides si MESTON
Sets of 4 ond 8 slides each 98c per
package. Colorado, Kansas, New Mexi-
co, South Dakota, Wyoming, Connecti-
cut, Massachusetts, New Jersey, New
York, Pennsylvania, Wisconsin, Cali-
fornia, Utah, Oregon, Washington,
Alabama, Arkansas, Louisiana, Mis-
souri, Florida, North Carolina, Okla-
homa.
Suez mp MH 55min sd b&w $180. Sur-
veys the canal's history from its con-
struction to its recent notionolizotion
by Nasser, its operational problems,
and the effect that Nasser's move of
nationalization has had on the nations
using the canal.
Tibetan Traders mp ATLAN 22 min. sd.
col. $200; b&w $120. Tribal and
family customs of semi-nomodic people
who trade between Indio ond Tibet.
Tunisian Concord mp FRENCH 20 min
sd b&w free. Centers of the French
colony of Tunisia: ruins of ancient
Corthage, Sfox, Nobeul, Koirouon cor-
pets and blonkets being woven.
Utoh Story 3mp DRGW ea 26-29min sd
col free. Natural resources ond scenic
wonders : The Heart, The Central Vol-
leys, The Far Corners.
Via the Hump mp LAKE 30min si or sd
col r$8. Scenes in Karochi, Tezpur,
Kunming, Shanghai, Calcutta plus
views token during on octuol flight
over the Himalayas.
Washington: Shrine of American Patriot-
ism— Revised mp ASSOCIATION
25min sd col free. Takes o group of
high school students on a tour of
Washington and Mt. Vernon. Pro-
duced by the B&O Roilrood.
Way of the Navajo mp YAF 20min sd
b&w. A compelling and penetrating
study of life among the Navajo Indians
of the American Southwest, of the im-
poct of modern life on them, and of
their struggle to resolve the conflicting
problems of old and new cultures. SH.
Welcome to Holland mp HOFF lOmin sd
b&w. Documentary of the Nether-
lands today.
Willingly to School in Thailand fs VEC
39fr si b&w $3.50. How the Buddhist
religion affects the lives of children;
classroom scenes discuss music, danc-
ing, writing, and other subjects.
Winter in Canada mp NFB 18min sd
b&w $80. Shows the influence of the
seoson on the lives of the Canadian
people generally and in porticulor on
the activities of two boys residing in
widely separated localities — Quebec
and Alberta. The boys exchange let-
ters and in the process the comero
shows life in Canada between them
during the winter.
Yugoslavia Today fs VEC 33 fr si b&w
$3.50. History of the area, creation
of the country in 1919, its states,
points of beauty and natural wonders,
cities, ogriculture, mining, and indus-
tries, people.
SOCIAL STUDIES: GOVERNMENT
Day in the Life of a Senator fs VEC 29
fr si b&w $3.50. Also shows composi-
tion of the Senate, Committees, doily
sessions of Congress, terms of office,
etc. JH.
Legislative Reporter mp OHIO 20min sd
b&w $60. Techniques of on-the-spot
coverage of House ond Senate sessions
ond committee meetings; role of the
wire services; local slonting of legis-
lotive news.
A Look ot Communism mp NEP 13min
sd b&w $60. Basic pjhilosophy, tactics,
and strategy. Exomines dialectical
moteriolism, economic determinism,
and atheism.
A Look ot Socialism mp NEP 1 3min sd
b&w $60. Philosophy, substance, ori-
gin, and record of Socialism In p>rac-
tice ore objectively studied through
dramatization, scenes in Englond, and
other material.
prize-winning
FILMS
for
HIGH SCHOOLS
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ADULT GROUPS
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CENTER FOR MASS COMMUNICATION
COLUMBIA UNIVERSITY PRESS
1125 Amsterdam Avenue, N. Y. 25
624
EdScreen & AV Guide — December. 1957
Pillars of American Strength fs TIMES
57fr si b&w $2.50. Concepts of in-
dividual freedom; the amalgam, char-
acter, and drive of Americans; bless-
ings of abundance and geography, cur-
rents of culture; current problems of
foreign policy, integrotion, and sur-
pluses.
People Who Work at Night mp FA 10
min sd b&w. Varied activities at night
in the city and their importance to
the community and to the health and
well-being of all. Pri-EI.
Responsibility of American Citizenship
mp NEP 13min sd b&w $60. Discusses
the need to understand: the Ameri-
can way of life. Communism, Socialism,
propaganda techniques of both groups,
public education, government, spirit-
ual growth, need for getting others
to understand the obligations of citi-
zenship.
Security and Freedom mp NEP 1 3min sd
b&w $60. A class discusses factors in
genuine security — factors which come
from within the person or over which
he has control. Also discusses factors
destructive to seeurity.
Your Federal Government 6fs YAF si col
$30. Federal Government, Legislative
Branch, Judicial Branch, Executive
Branch, How a Bill Becomes a Low,
Our Capitol City. JH.
Youth and the U. N. mp MINNESOTA
25min sd col $1 15. The UN's goals,
how its work is related to the interests
of high school students, how to learn
about the UN's program and prob-
lems and the people who work there,
America's role in the UN.
Waste Not — Wont Not mp CCHR 28min
sd b&w $30 free loan. Objectively and
graphically brings to life the bipartisan
Hoover Commission's blueprint for
"better government at a better price."
SOCIAL STUDIES: HISTORY
Age of Discovery mp YAF 1 5 min sd col
$150 b&w $75. An oil-animation film
explaining the cause-and-effect rela-
tionship of events of the late 1 5th
century as they led to the discovery of
the New World. Int.
America Develops World-Wide Interests
9fs EYE si col $25 or $4 eo. Covers
the period from 1900 to 1920 in
American History. The Spanish-Amer-
ican War, Island Possessions, Panama
Canal, Growth in National Power —
The Pan-American Union, Develop-
ments Abroad — Immigration, Amer-
ican Interests in Asia, First World
War, United States Joins the Allies —
The Peace Treaty, Social and Political
Changes. Int.
American Battleground mp NYSDC 20
min sd col free. Recreates the period
from 1775 to 1783 in New York State
giving some of the flavor of the skir-
mishes, victories, and defeats In scenes
of historic houses, forts, and battle-
grounds.
American Flog (Story of Old Glory) mp
EBF 14min sd col $125 b&w $62.50.
Featuring actual locations and drama-
tized events, vividly documents the
origin, growth, and meaning of our
national flog. Children give the Pledge
of Allegiance; Columbus brings the
first flog to America; legend of Betsy
Ross; Stars and Stripes mode officlol
by Congress; Francis Scott Key; growth
of the flag; symbolism. EI-SrH.
Beginning at Plymouth Colony mp NEP
13min sd b&w $60. First of the
American Adventure Series. Drama-
tizes the before-ond-after story of the
abandonment of Plymouth Colony's
communal storehouse and the principle
of public ownership, and the adop-
tion of the political-economic prin-
ciples of private ownership and indi-
vidual self-reliance. Live-action and
animation.
Crocks in the Soviet Empire fs. NYTIMES
si b&w $2.50. Problems created for
Russio's leaders by nationalism and
hate of communism in the satellites.
Shows the advontages that Russia has
drown from her empire and the re-
sources of the different lands. Sur-
veys the history and struggles for in-
dependence of the area. Chronicles
the Communist seizure of power and
draws o picture of how the Com-
munist system works.
Craftsman in Colonial Virginia fs CW.
Port of a new series of filmstrips on
colonial America, the story is based
largely on the life of a bootmaker and
Included in the film strip ore scenes
of the apprenticeship of the boot-
maker's son and scenes of other crafts.
Colonialism in Retreat fs NYTIMES 54fr
si b&w $2.50. Current advonces to-
ward independence and the turmoil ond
conflicts that ore encompassed in this
movement. Develops the steps that sow
the decline of the colonial empires and
brought freedom to hundreds of mil-
lions in Asia and Africa. Deals with
the social, political, and economic
problems of the newly Independent na-
tions. Problems of defense and eco-
nomics for the West caused by the de-
cline in colonialism.
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ENRICHMENT FILMSTRIPS
Based on Landmark Books
Published by Random House, Inc
1 . The Epiorations of Pere Marquette
2. Sam Houston, the Tallest Texan
3. Lincoln and Douglas, Years of Decision
4. The Pony Express
5. The Wright Brothers
6. The Panoma Canal
Now 18 full-color Enrichment Filmstrips are available for
classroom use. Designed to enrich the social studies cur-
riculum, each filmstrip is based on a popular Landmark
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Enrichment Teaching Materials, New York City
Society for Visual Education, Chicago, III.
Produced by David J. Goodman, Inc.
Write today for free Catalog 102 to:
David J. Goodman, Inc., 245 Fifth Ave., New York 16, N.Y.
EdScreen & AV Guide — December, 1957
625
Oakofa Wars and Reservatian Life mp
NEBRASKA 29min sd b&w $85. Com-
plete series of I 3 $950. Move into the
plains and wars with the whites from
1849 to 1890; Custer's last stand;
eventuol white domination.
Dawn of Plains History mp NEBRASKA
29min sd b&w $85. Earliest white
penetration of the Great Plains, how
European goods reached the Indions,
evidences of great unrest with Indians
concentrating into large villages, some
fortified.
Declaration of Independence fs VEC 21 fr
si b&w $3.50. History of the Declara-
tion and exploration into the meaning
of certain phrases therein. Based on
"You and Your U. S. A." SH.
Development of the American Republic:
Establishing the Republic 6fs SVE si
col $33 or $6 eo. Designed to set
forth the forces that have contributed
to the building of America, founda-
tions of a free society, origin ond de-
velopment of democratic ideals, Amer-
ican heritage, cherished principles of
freedom. Titles include New World
and 0 New Hope (51 frames), English
Settlements ( 53 ) , Establishing Social
Life in a Wilderness (491, Revolution
and Independence (45), New Experi-
ment and a New Notion (48), De-
velopment of the Thirteen Colonies
(47). JH.
Early American Civilizations mp CORO-
NET llmin sd col $100 b&w $55.
Ruins of great cities such as Chichen
Itza, beautiful Mayon carvings, the
Teotihuoconos' Pyramid of the Sun,
the Aztec calendar stone, fine Incan
weavings, and other art objects, ruins
and reconstructions attest to the highly
developed civilizations of the Indians
of eorly America. Influences of these
cultures upon our own indicated. Int.
Fall of Notions mp NEP 13min sd b&w
$60. Basic causes for the downfall of
nations — political, economic, and
moral decay — examined with regard
to Old Babylon, Ancient Egypt, Assyria,
Egypt at the beginning of the Christian
Era, New Babylon, Phoenicia, Persia,
Greece, and Rome.
Famous Americans 6fs JAM si col $3 1 .50
ea $5.75. Typically American dramas
of couroge in the face of physical and
financial handicaps, persistence, and
a will to blaze a new trail. Thomas
Alva Edison, Wright Brothers, George
Washington Carver, Alexander Grohom
Bell, Theodore Roosevelt, Jane Ad-
dams. Int.
Foragers mp NEBRASKA 29min sd b&w
$85. The poverty-stricken peoples of
2000 B.C. to 500 A.D.; story of their
changing fortunes revealed by buried
fireplaces and other finds.
French Revolution mp CORONET I6min
sd col $150 b&w $82.50. The con-
troversiol issues, great personalities,
and turbulent events leading up to
and through the French Revolution are
brought to the screen through the ex-
periences of M. Roget, lawyer and
member for the Third Estate. Drama-
tized episodes in Europeon settings
bring vitality to the study. JH.
From Nomad to Villager mp NEBRASKA
29min sd b&w $85. New way of life
for the pre-historic Indians: settle-
ment in permanent villages — new
tools, pottery, elaborate religious
ceremonies.
From Trail to Rail mp NEBRASKA 29min
sd b&w $85. Steamboat and river
towns; overland freighting; stage
coach and Pony Express; telegraph and
railroad.
Full Color Picture Story of America 8fs
DAVCO si col $40 with supplemen-
tary text. Captioned art work provides
325 new pictures on American his-
tory. The eight strips deal with
exploration, the revolution, war of
1812 and westward movement, civil
war and reconstruction, growth of big
business and Wilson's election. World
War I to the New Deal, rise and fall
of dictators and our entry into World
War II, D-day to Eisenhower's re-
election. SH.
Heritage U.S.A. rec FOLKWAYS. Includes
speeches by Daniel Webster, John
Brown, Edward Everett, and Abraham
Lincoln; documents including the
Declaration of Independence, Bill of
Rights, etc.
How t:ie Indians Lived 5fs JAM ea 40fr
si col $25.95 ea $5.75. A selection of
tribes living in different ports of the
country with emphasis on the original
customs which exist today. Done in
accurate art work. Woodland Indians
(Iroquois), Plains Indians (Dakota),
Southwest Indians (Hopi), Southwest
Indians (Navajo), Northwest Indians
(Salish).
Lifeline to Freedom mp CRUSADE sd
b&w free. Account of the trouble that
Communists are now having in East-
ern Europe and America's stoke in the
struggle of Eastern European countries
for freedom. Scenes show indoctrina-
tion of children in Communist domi-
nated lands, life in Hungary before
the revolt, and recent fighting there.
Light of Ethiopia mp EFE 27min sd b&w
$155. History of the annexation of
Ethiopia by Mussolini and consequences
of this aggression; scenes of Ethiopia
today and its emperor, Hoile Selassie.
Louisiana Purchase: America's Best Buy
mp NEBRASKA 29min sd b&w $85.
Mississippi Valley in world diplomacy;
significance of the Louisiana Purchase;
Lewis and Clark expedition.
Man, Animal, Climate and Earth mp
NEBRASKA 29min sd b&w $85. Mys-
teries of early man revealed from dis-
covery of early human camping sites
in Southwestern Nebraska . . what is
known of the climate, behavior of
streams, the animals and men.
The Mayas mp CORONET 1 Imin sd col
$100 b&w $55. First films of the ruins
of the ancient city of Tikol in Guate-
mala introduce this survey of Mayan
civilizotion. From Tikol of the Old
Empire to Uxmal and Chichen Itza of
the New Emp're, the remarkable
ochievements of the Mayan Indians
in agriculture, architecture, sculpture,
astronomy, and mathematics. Int.
Men on Your Money fs VEC 32fr si b&w
$3.50. Describes the important contri-
bution mode by each man to American
history and their basic position with
regord to thrift. Int.
Near East Powder Keg fs TIMES 57fr si
b&w $2.50. Social upheaval in the
Near East, growth of nationolism in
reaction to past Western imperialism,
impact of oil production on the area,
different countries in the region, rela-
tions of Israel with Arab states, ac-
tions of the West for protection of its
interests, Arab anit-Western drive led
by Nasser, Communist bloc maneuvers.
Oregon Trail mp EBF 25min sd b&w
$112.50. Filmed in the reconstructed
frontier town of New Salem, Illinois,
and along the Oregon Trail, recreates
the sago of the Westward crossing of
the American continent through the
eyes of a pioneer family; details of
the journey. El.
Our Two Great Documents mp NEP 1 3
min sd b&w $60. American Adven-
ture Series. Circumstances out of which
grew the commanding need for the
Declaration of Independence and,
later, for the Constitution. Examines
basic philosophy of the Declaration
and provides background scenes in
New England.
Pioneer Journey Across the Appalachians
mp COR 14min sd col $125 b&w
$68.75. A North Carolina family jour-
neys westward before the Revolution-
ary War. Why the early settlers moved
west, how they traveled, and other
concepts dramatically visualized. El.
Real Davy Crockett rec FOLKWAYS. The
real Davy, despite limited schooling,
distinguished himself as a hunter, o
hero, and a representative in Congress.
Roger Williams: Founder of Rhode Island
mp EBF 28min sd b&w $125. Drama-
tizes one of the importont events in
early American History — • the con-
flict which led to the founding of
Rhode Island, the first truly democratic
colony in the New World. JH.
Roman Wall mp CORONET 1 Imin sd col
$1 00 b&w $55. An examination of the
73 - mile - long wall constructed by
Hadrian in England — its forts, mile-
castles, turrets, barracks, and store-
houses— end what it reveals of the
strength and weaknesses of the Roman
Empire. Clarification by dioramas,
drawings, and animation. SH.
U. S. and Its Alliances fs NYTIMES 54
fr si b&w $2.50. Creation of NATO,
SEATO, the Bagdad Pact, and other
alliances because of the threat from
the Communist bloc; strength of this
bloc with free world alliances com-
pared; problems focing free world
alliances, such as decline of colonial-
ism, differences over attack on Egypt,
altered defense strategy forced by new
weapons development, question of
German re-unification; widening re-
SDonsibilities of the U. S, as leader
of free world alliances.
United States Expansion: Louisiana Pur-
chase mp CORONET 14minsdcol$125
b&w $68.75. Background of the ter-
ritory's purchase, its exploration, set-
tlement, and importance to the U. S.
Re-enoctments, map animation, and
authentic sites recreate the episodes
in American history. SH.
War of 1812 mp UW 20min sd col
$120.23. Causes and highlights illus-
trating the origins of such phrases as
"Old Ironsides," and "Don't Give Up
the Ship."
World History: Prehistoric Man Through
the River Cultures 4fs SVE si col $21
eo $5.50. Progress of man in signifi-
cant eras, from prehistoric times with
emphasis on social, economic, and cul-
turol heritoge received from the distant
past. Old Stone Age (33 frames). New
Stone Age (39), River Cultures: Egypt
(46), River Cultures: Mesopotamio
(45). Int.
World Wor II: Prologue. U.S.A. mp EBF
28min sd b&w $125. Brings to life
some of the kaleidoscopic events of
the stirring period between the end of
World War I and Pearl Harbor. It pro-
vides a chronological occount of major
occurrences. JH.
626
EdScreen & AV Guide — December, 1957
INDEX TO PRODUCERS AND DISTRIBUTORS
<This index gives the addresses of the producers and primary
distributors referred to in the listings of materials.)
ABC: Americon Boptist Convention, Audio-Vis-
ual Department, 152 Madison Ave., Nev»
Yori^ 16.
ACS: Americon Chart Service Inc., 101 Dover
St., Somerville 44, Moss.
ADHERE-O-Leorning Aids Inc., Box 32, Wil-
mette. III.
AEC: Atomic Energy Commission, Box 30, An-
sonio Station, New York 23.
AERO Service Corp., 210 E. Courtiond St.,
Philadelphia 20, Pa.
AERO EQUIPMENT Co., 7127 Vineland Ave.,
N. Hollywood, Calif.
AETNA Life Affiliated Companies, Public Edu-
cation Dept., 151 Farmington Ave., Hartford
15.
AFC: Audio Film Center, 2138 E. 75th St.,
Chicago 49.
AFL-CIO Film Division, 815 16th St., N.W.,
Washington 6.
AHA: American Heort Association, 13 E. 37
St., New York 16.
AHCA: American Hockey Coaches Assn., Ed-
ward Jeremiah, Hanover, N. H.
AlC: American Institute of Cooperation, 744
Jackson Place, N.W., Washington 6.
AIREQUIPT Mfg. Co. Inc., 20 Jones St., New
Rochelle, N. Y.
ALEXARK-Norsim, 156 N. Arden Blvd., Los
Angeles 4.
ALMANAC Films, 516 Fifth Ave., New York
36.
AMC: American Music Conference, 332 S.
Michigan Ave., Chicago 4.
ANGEL Records, 38 W. 48 St., New York 36.
ART COUNCIL Aids, Box 641, Beverly Hills,
Calif.
Association Films Inc., 347 Modison Ave.,
New York 17.
AUDIO-MASTER Corp., 17 E. 45th St., New
York City.
AVIS Films, Box 643, Burbank, Calif.
BAILEY Films Inc., 6509 DeLongpre Ave.,
Hollywood 28.
BAPTISTA, C. O., Films, Wheoton, HI.
BARBRE, Thos. J., Productions, 2130 S. Bell-
oire St., Denver 22.
BETHLEHEM Records, Hollywood, Calif.
BFC: Broadcasting and Film Commission, Na-
tional Council of the Churches of Christ in
the U.S.A., 220 Fifth Ave., New York 1.
BIS: British Information Services, now handled
by Contemporary. See below.
BOOK-RECORDS Inc., 222 E. 46 St., New York
17.
BOWMAR, Stanley, Co. Inc., 12 Cleveland
St., Valhalla, N. Y.
BOYD Film Co., 1595 Selby Ave., St. Paul 4.
BRANDON Films Inc., 200 W. 57 St., New
York 19.
BRAY Studios Inc., 729 Seventh Ave., New
York 19.
BRISTOL-Myers Products Division, Educational
Service Department, 45 Rockefeller Plaza,
New York 20.
BROADMAN Press, 127 Ninth Ave., N., Nosh-
ville 3.
BROWN, E. C, Trust, 220 S.W. Alder St., Port-
land 4.
CADENCE Records, 40 E. 49 St., New York 17.
CAMPUS Film Distributors Corp., 14 E. 53 St.,
New York 22.
CAPITOL Records, 1730 Broadwoy, New York
19.
CASC: Certified Alfalfa Seed Council, Box
8169, Chicago 80.
CASSELL, John R. Co., Inc., 110 W, 42 St.,
New York 36.
CATHEDRAL Films Inc., 140 N. Hollywood
Way, Burbank, Calif.
CCHR: Citizens Committee for the Hoover Re-
port, 441 Lexington Ave., New York 17.
CCU5: Chamber of Commerce of the U. S.,
Audio-Visual Services Dept., 1615 H St.,
N.W., Washington 6.
CELLO-TAK Lettering Corp., 131 W. 45 St.,
New York 36.
CEP: Christian Education Press, 1505 Race St.,
Philadelphia 7.
CH-CRAFT: Church-Craft Pictures, 3312 Lin-
dell Blvd., St. Louis 3.
CHICAGO Apparatus Co., 1735 N. Ashlond
Ave., Chicago 22.
CHRISTIAN, Fredric, 146 Cliff Drive, Laguna
Beach, Calif.
CHURCH-CRAFT Pictures, 3312 Lindell Blvd.,
St. Louis 3.
CI: Cereal Institute Inc., 135 S. LoSalle St.,
Chicago 3.
CMC: Center for Mass Communication, 1125
Amsterdam Ave., New York 25. (Sole only:
Rentals from Yeshino Univ., 526 W. 187th
St., N.Y.C.)
CME: Communications Materials Exchange,
Box 62, West Covina, Calif.
COLOSSEUM Records Inc., Oakwood Rd., R.R.
3, Norwalk, Conn.
COLUMBIA Pictures, 16mm Non-Theatrical Di-
vision, 729 Seventh Ave., New York 19
COLUMBIA RECORDS, 799 Seventh Ave., New
York 19.
COMPOSERS Recordings Inc., 2121 Broadwoy
New York 23.
CONCORD Record Corp., 519 S. Fifth Ave.,
Mt. Vernon, N. Y.
CONCORDIA Films, 3558 5. Jefferson Ave.,
St. Louis 18.
CONTEMPORARY Films, 13 E. 37 St., New
York 16.
COOK Electric Co., 2700 N. Southport Ave.,
Chicago 14.
CORONET Films, 65 E. South Water St., Chi-
cago 1 .
CRUSADE for Freedom, 345 E. 46 St., New
York 17.
CUNA: Credit Union National Assoc. Inc.,
1617 Sherman Ave., Box 431, Madison I,
Wis.
CW: Colonial Williamsburg, Williomsburg, Vir-
ginia.
DAGGETT, Avolon, Productions, 441 N. Orange
Drive, Los Angeles 36.
DARTMOUTH College Films, Fairbanks Hall,
Hanover, N. H.
DAUNTLESS International, 750 Tenth Ave.,
New York 19.
DAVCO Publishing Co., 153 W. Huron St., Chi-
cago 10.
DECCA Records, 50 W. 57 St., New York 19.
DENOYER-Geppert Co., 5235 Ravenswood Ave.,
Chicago 40.
DISNEYLAND Records, 2400 W. Alameda
Ave., Burbank, Calif.
DOVER Records, 920 Broadwoy, New York City.
DOWLING, Pot, Pictures, 1056 S. Robertson
Blvd., Los Angeles 35.
DU KANE Corp., St. Charles, III.
EBF: Encyclopaedia Britannica Films Inc., 1150
Wilmette Ave., Wilmette, III.
EFE: Educational Film Enterprises Inc., 500 N.
Wilcox Ave., Los Angeles 4.
EK: Eostmon Kodak Co., Rochester 4, N. Y.
ENRICHMENT Teaching Materials, 246 Fifth
Ave., New York 1 .
EP: Educational Productions Inc., Industrial
Bronch, Box 625, Hillside, N. J.
EPIC Records, 799 Seventh Ave., New York 19.
E&RG: Educational and Recreational Guides
Inc., 10 Brainerd Road, Summit, N. J.
ETERNA Records, Box 448, Rodio City Station,
New York 19.
EYE Gate House Inc., 116-01 Archer Ave., Ja-
maica 35, N. Y.
FA: Film Associotes of California, 10521 Santa
Monica Blvd., Los Angeles 25.
FACSEA: Society for French American Cultural
Services and Educational Aid, 972 Fifth Ave.,
New York 21.
FAMILY Films Inc., 5823 Sonta Monica Blvd.,
Hollywood 38.
FH: Filmstrip House, 347 Madison Ave., New
York 17.
FILMS Inc., 1150 Wilmette Ave., Wilmette, III.
FIRE-Fighting Films, 414 Mason St., San
Francisco 2.
FLEETwood Films, 10 Fiske Place, Mt. Vernon,
N. Y.
POLAND, House of, 1100 Irving Woy, Ander-
son, Ind.
FOLKWAYS Records ond Service Corp., 1 1 7 W.
46 St., New York 36.
FRENCH Cultural Services, 972 Fifth Ave., New
York 21.
FRIENDSHIP Press, 257 Fourth Ave., New York
10.
FRITH Films, 1816 N. Highlond, Hollywood 28.
FSFP: Feature Story Film Productions, Cler-
mont, Fla.
GATEWAY Productions Inc., 1859 Powell St.,
San Francisco 1 1 .
GBS: General Biological Supply House Inc.,
8200 S. Hoyne Ave., Chicogo 20.
GE: General Electric Co., 1 River Rd., Schenec-
tady, N. Y.
GERMAN Airlines, 555 Fifth Ave., New York
City.
GM: General Motors Corp., Public Relotions
Staff — Film Library, Generol Motors BIdg.,
Detroit 2.
GOLDEN Key Productions Inc., 1921 Hillhurst
Ave., Hollywood 27.
GOSPEL Films Library, Box 2211, Charleston,
W. Vo.
HEATH, D. C. & Co., 285 Columbus Ave.,
Boston 16.
HFC: Household Finance Corp., Money Mon-
ogement Institute, Prudential Plaza, Chi-
cago 1 .
HEIRLOOM Records, Brookhoven, N. Y.
HENRY FORD Museum ond Greenfield Village,
Department of Education, Dearborn, Mich.
HOFFBERG Productions Inc., 362 W. 44 St.,
New York 18.
HOEFLER, Paul, 7934 Santo Monica Blvd., Los
Angeles 46.
ICONOGRAPH Filmstrips, 520 Fifth Ave., New
York 36.
IDEAL Pictures, 58 E. South Water St., Chi-
cago I .
IDEAS Inc., 615 S. Second, Laramie, Wyo.
IFB: International Film Bureau Inc., 57 E.
Jackson Blvd., Chicago 4.
IFF: International Film Foundation, 270 Park
Ave., New York 1 7.
INDIANA University, Audio-Visual Center,
Bloomington.
IVT: Institute of Visual Training, 40 E. 49 St.,
New York 17.
JACRONDA Mfg. Co., 5449 Hunter St., Phila-
delphia 31 .
JAM Handy Organization, 2821 E. Grand Blvd.,
Detroit I.
KAPP Records Inc., 119 W. 57 St., New York.
LAKE. George W., Productions, Naples, Flo.
LAMBERT Foundation, Box 352, Gambler, Ohio.
LIBRARY Products Inc., Box 552, Sturgis, Mich.
LIFE Filmstrips, 9 Rockefeller Plaza, New York
20.
LONDON Records, 539 W. 25 St., New York 1.
LONG Filmslide Service, El Cerrito, Calif.
MERCURY Records, 35 E. Wacker Drive, Chi-
cago 1 .
MESTON'S Travels Inc., 3801 N. Piedras, El
Paso.
METHODIST Publishing House, New York 1 1
M-G-M Records, 701 Seventh Ave,, New
York 19.
MH — McGraw-Hill Book Co., Text Film Dept.,
330 W. 42 St., New York 36.
MHFB: Mental Health Film Board, 166 E. 38
St., New York City.
MINNESOTA, University of, Audio-Visual EdU'
cotion Service, Minneapolis 14.
MINNESOTA DEPT. of Health, University
Campus, Minneapolis 14.
MM: Minneopolis-Moline Co., Film Library,
Minneapolis 1.
MODERN Talking Picture Service, 3 E. 54 St.,
New York 22.
MODERN ENTERPRISES, Box 455, Van Nuys,
Calif.
MSI: Museum of Science and Industry, Jock-
son Park, Chicago.
MUSICAMERA, Box 330, Chicago 90.
NAAJS: National Acodemy for Adult Jewish
Studies, The United Synagogue of America,
1109 Fifth Ave., New York 28.
NATIONAL AUDUBON Society, 1130 Fifth
Ave., New York 28.
NCCC: Notional Council of the Churches of
Christ in the U.S.A., Dept. of Social Wel-
fore, 297 Fourth Ave., New York 10.
NEA: Nofionol Education Association, 1201
16th St., N.W., Washington 6.
NEBRASKA, University of. Bureau of Audio-
Visual Instruction, Lincoln.
NEUBACHER Productions, 10609 Bradbury
Road, Los Angeles 64.
NEW LIFE Films Foundation, 1223 W. Wilcox,
Peoria, 111.
NEW YORK UNIVERSITY Film Library, 26
Washington Place, New York 3.
NFBC: Notional Film Board of Canada, 630
Fifth Ave., New York 20.
NFU: Notional Farmers Union, Education Ma-
terials Service, 1575 Sherman St., Denver 3.
NFIP: Notional Foundation for Infantile
Paralysis, 120 Broadway, New York 5.
NYTIMES — New York Times, Office of Educa-
tional Activities, New York 36.
OLYMPIA Film Productions Inc., 1 1 2 W. 48 St.,
New York 36.
OSU: Ohio State University, Deportment or
Photography, Columbus 10.
PCR: Psychologicol Cinema Register, Penn-
sylvania State University, University Pork.
PCTS: President's Committee for Traffic Safe-
ty, General Services BIdg., Woshington 25.
PHONOTAPES Inc., 248 W. 49 St., New York
19.
POETRY Records, 475 Fifth Ave., New York 17.
PORTAFILMS, Orchard Lake, Mich.
PRESBYTERIAN Distribution Service, 156 Fifth
Ave., New York 10.
PRIMARY PLAYHOUSE, Sherwood Oregon.
PRINCETON Film Center, Box 431, Princt
inceton.
N. J.
RAND McNolly & Co., Box 7600, Chicago 80.
RCA, Camden, N. J.
RCA-VICTOR Division, Camden, N. J.
REMINGTON-RAND Division, Spcrry Rand
Corp., 315 Fourth Ave., New York 10.
RHODES, M. H., Inc., 30 Bartholomew Ave.,
Hartford, Conn.
RICHARD Mfg. Co., 5914 Noble Ave., Van
Nuys, Calif.
RIKEN Opticol Industries, 521 Fifth Ave.,
New York City.
ROTHACKER, 729 Seventh Ave., New York 19.
SANTA FE Railway Filim Bureau, 80 E. Jack-
son Blvd., Chicago 4.
SCRIPTURE Press, 1825 College Ave., Whea-
tcn, III.
S.E.: Southeostern Films, 179 Spring St., N.W.,
Atlonto 3.
SHELL Oil Co. Film Library, 50 W. 50 St., New
York 20.
SINCLAIR Refining Co., Soles Promotion Dept.,
600 Fifth Ave., New York 20.
EdScreen & AV Guide — December, 1957
627
SMPTE: Society of Motion Picture and Tele-
vision Engineers, 55 W. 42 St., New York 36.
SONANT Corp., 6605 Hollywood Blvd., Holly-
wood 28.
SPOKEN Arts, 275 Seventh Ave., New York I.
STERLING-Movies U.S.A. Inc., 43 W. 61 St.,
New York 23.
STIK-A-LETTER Co., Box 286, Escondido, Calif.
STOUT State College, Division of Industrial Ed-
ucation, Menomonie, Wis.
STRAUSS, Henry, & Co., 31 W. 53 St., New
York 19.
STURGIS Library Products Inc., Box 552, Stur-
gis, Mich.
SVE: Society for Visual Education Inc., 1345
Diversey Pkwy., Chicago 14.
TABLETOPPER Productions, Rt. 1, Box 792,
Escondido, Calif.
TC: Teachers College, Columbia University,
Bureau of Publications, 525 W. 120 St.,
New York 27,
TECHNI-Craft, Box 1534, Petersburg Vo.
TFC: Teaching Film Custodians Inc., 25 W.
43 St., New York 36.
TEXAS, University of. Visual Instruction Bu-
reau, Austin 12.
TRADITION Records, Box 72, Village Stotkjn,
New York 14.
TWEEDY Transparencies, 321 Central Ave.,
Newark.
UAHC: Union of American Hebrew Congrega-
tions, 838 Fifth Ave., New York City.
UAL: United Air Lines, 5959 S. Cicero Ave.,
Chicago 38.
UAW-CIO, Public Relations Dept., 800 E.
Jefferson Ave., Detroit 14.
UC: University of Colifornia, Ed. Films Soles
Deportment, Ernest Rose, Los Angeles 24.
UNICORN, 75 State St., Boston.
USA: U. S. Army. Address Signal Officer:
First Army, New York 4; Second Army, Ft.
George G. Meade, Md.; Third Army, Ft.
McPherson, Go.; Fourth Army, Ft. Sam Hous-
ton, Texas; Fifth Army, Chicago; Sixth
Army, San Francisco; Military District of
Washington (25).
USAF: U. S. Air Force. Address Control Film
Library, Film Exchange HQ: Eastern, Harris-
burg, Pa.; Southern, Orlando, Flo.; Micfwest-
ern, San Antonio 8; Western, McClellan,
Calif.
USC: University of Southern Calif ornio, Dept
of Cinema, University Pork, Los Angeles 7.
USDA: U. S. Deportment of Agriculture, Mo-
tion Picture Section, Washington 25.
USMC: U. S. Morine Corps. Address director of
recruitment district: 495 Summer Street,
Boston; Rittenhouse Square BIdg., Philadel-
phia 3; Arlington 8; Atlanta; New Orleans
12; Chicago 4; Son Francisco 6.
USN: U. S. Navy. Address Assistant for Public
Information, Naval Districts: First, 495 Sum-
mer St., Boston 10; Third, 90 Church St.,
New York 7; Fourth, Philadelphia 12; Fifth,
Norfolk 11; Sixth, Charleston, S.C; Eighth
New Orleons 12; Ninth, Great Lakes III ■
Eleventh, 937 Harbor Drive, Son Diego 30-
Twelfth, Son Francisco 2; Thirteenth, Seattle
99; Potomac River Novel Command, Wbsh-
ington 25.
USPHS: U. S. Public Health Service, Box 185
Chamblee, Go.
UWF: United World Fiilms Inc., 144S Park
Ave., New York 29.
VANGUARD Recording Society Inc., 256 W
55 St., New York.
VEC: Visual Education Consultants Inc., 2066
Helena St., Madison 4, Wis.
VIKING Importers, 113 S. Edgemont St., Los
Angeles 4.
VIRGINIA Deportment of Education, Film Pro-
duction Service, Richmond 16.
VISUAL Sciences, Suffern, N. Y.
VOX Records, 236 W. 55 St., New York 19.
WARD'S Natural Science Establishment Inc.,
3000 E. Ridge Road, Rochester 9, N. Y.
WAYNE Stote University, Audio-Visual Mate-
rials Consultation Bureau, Detroit 2.
WB&E: Williams, Brown & Earle Inc 904
Chestnut St., Philodlephio 7.
WESTMINSTER Recording Soles Corp. 275
Seventh Ave., New York 1 .
WESTON Woods Studios Inc., Westport, Conn.
WFB Productions, 637 E. Broad St., Souderton
Pa.
WILMAC Recorders, Pasadena, Calif.
WORLD-Wide Pictures, Box 1055, Sherman
Oaks, Calif.
WORLD TRAVEL Films, Wynnewood, Pa.
WURLITZER Co., Advertising & Soles Promo-
tion Manager, DeKolb, Illinois.
YAF: Young America Films Inc., 18 E. 41 St
New York 17.
YALE Audio-Visual Department, 1779 Yale
Station, New Haven, Conn.
ZODIAC Recording Co., Inc., 501 Madison
Ave., New York 22.
ADVERTISED IN THIS ISSUE
- everything in electronics,
-teaching aids.
I 1 ) Allied Radio -
page 590
( 1 ) American Bible Society -
page 615
( 3 ) Art Council Aids — produce Kodachrome
2x2 slides, page €24
I 4 ) Atlantic Productions — Two new social
studies films, page 623
( 5 ) Audio Devices, Inc. — LR Audiotape,
page 591
i 6 ) Audio-Master Corp. — record ond tran-
scription players, page 590
( 7 ) Audio-Visual Enterprises — Study prints
in color, page 624
( 8 ) Audio-Visual Research — AYR reading
roteometcr, page 600
( 9 ) Avis Films — "I Live On the Mojave
Desert" film, poge 623
(101 Bailey Films, Inc. — Creative Craft film
series, page 596
(11) Bausch & Lomb Optical Co. — still pro-
jectors, page 572
(12) Bell & Howell — Cameras, projectors,
recorders, pages 568-569
(13) Bob Durr Co. — projector cart and stand,
page 623
(14) Brandon Films, Inc. — "George Bernord
Shaw" film, page 602
(15) Bray Studios, Inc. — Free-loan films,
page 606
(16) Broadman Press — filmstrip for religious
education, page 615
(17) Camera Equipment — cameras and pho-
tographic accessories, page 601
(18) Camera Mart, Inc. — Ecco No. 1500
film cleaner, page 608
(19) Center tor Moss Communication — prize-
winning films, page 624
(20) Churchill-Wexler Film Productions —
Classroom films, page 587
(21) Colburn Laboratory, Inc., Geo. W., serv-
ice to producers of motion pictures, slide
films and slides, page 613
(22) Columbia Records — Complete numerical
record catalog, high-fidelity portable
phonographs, page 575
(23) Comco Corp. — reels and cans, page
(241 Contemporary Film< — "Question in Togo-
land" film, page 624
(25) Coronet Films — Free catalog supple-
ment describing 25 new films, page 621
(26) Dryden Press — "A-V Equipment Man-
ual," page 620
(27) Dowling Pictures, Pot. — Elementary sci-
ence films, page 618
(28) Draper, Luther O., Shade Co. — Portable
Pokfold shodes, page 617
(29) DuKane Corporotion — Discussional con-
trol Recordmoster, page 590
130) Eastman Kodak Co. — Pageont sound
projector, page 595
(31) Educational & Recreational Guides, Inc.
— colorful photoplay filmstrips, page
(32) Educationol Productions, Inc. — safety
filmstrips, page 604
(33) Encyclopaedia Britannico Films — Film
course in Physics and other new class-
room films, pages 598-599
(34) Enrichment Teaching Materials — Records
and filmstrips based on Landmark Books,
page 623
Fiberbilt Cose Co. — film shipping coses,
page 604
Film Associates of Calif. — "Firehouse
Dog" film, page 613
(37)
(35)
(36)
Folkways Records & Service Corp. — LP
records in folk music, page 610
Florman Gr Bobb — film repair and splic-
ing block, page 588
Forse Mfg. Co. — darkening shodes ond
draperies, page 611
Golden Key Productions Inc. — Films on
nutrition and agriculture, page 620
Goodman, David J., Inc. — New Enrich-
ment filmstrips, page 625
Horwold Co. — "Movie-Mite" projector,
splicer, cabinets, viewer, page 570
Heidenkomp Nature Pictures — bird
films, page 618
Ideal Pictures Inc. — Educational, re-
ligious, entertainment, industrial films,
page 602
International Film Bureau, Inc. — Foster
rewind, page 602
International Film Foundation — new
color film "Jopan," page 624
Jewish Agency Department of Education
and Culture — Filmstrips on Israel, page
615
Keystone View Co. — Multi-purpose over-
head projector, page 609
Levolor Lorentzen Co. — Skylight Vene-
tian Blinds, page 573
Lewis Film Service — Basketball Films,
612
Magnetic Record & Reproducer Corp. —
sound tracks, 590
Monhotton Color Laboratory — color
filmstrip service, page 608
Methodist Publishing House — religious
films, page 615
Northern Films — Alaska, films, page
624
Peerless Film Processing Co. — film proc-
essing, page 604
Petite Film Co. — New films on science,
page 618
Plastic Products, Inc. — Luxout droper-
ies, page 607
Portofilms — "Helping Johnny Remem-
ber"' film, poge 613
Projection Optics — Transpoque opaque
projector, page 605
Radiant Mfg. Corp. — New "Educotor"
projection screen, page 567
Radio Corp. of America — 16mm pro-
jectors, page IFC
Radio-Mot Slide Co. — slide mots, page
617
Rapid Film Techniques — film rejuveno-
tion, page 613
Scripture Press — Filmstrips and other
visual aids, page 616
Spindler & Sauppe — "Selectroslide" au-
tomatic projector, page 619
Stewart-Trans-Lux Corp. — Rear projec-
tion screens, page 603
Technical Services Inc. — 16mm projec-
tors, page 589
Vocuumate Corp. — film protective proc-
ess, page 618
Viewlex, Inc. — V-500 projector, page
Visual Education Consultants — Film-
strips and file, page 624
(71) Vi«uol Sciences — science filmstrips, page
618
Walt Disney Productions — "Man in
Space" film, page 588
World Wide Pictures — "Life in a Cell"
film, page 618
Yosemite Pork & Curry Co. — "Yosemite
High Sierra Trails," film page 624
1381
(39)
(40)
141)
(42)
(43)
(44)
(45)
(46)
(47)
(48)
(49)
(SO)
(51)
152)
(S3)
(54)
(55)
(56)
(57)
(58)
(59)
(60)
(61)
(62)
(63)
(64)
(65)
(66)
(67)
(68)
(69)
(70)
(72)
(73)
(74)
BOOKLET REQUEST COUPON
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EdSc:reen fr AV CiiiHp — Derpmhi^r '[QKl
index to EDUCATIONAL SCREEN & AUDIO-VISUAL GUIDE, Vol. 36 (1957)
Indexed here by month and poge number are all ediforials, articles, 16mm film reviews,
filmstrip reviews, rectM'd and tape reviews, and book reviews published in EDUCA-
TIONAL SCREEN Or AUDIO-VISUAL GUIDE in the year 1957 Feoture orticles are
arronged alphabetically occording to authors' names. Reviews of films, filmstrips
recordings, and books ore arranged alphabetically by title. '
EDITORIALS
Books ond Brotherhood Feb. 68
Brainstorm On Equipment July 351
Copyright Violations ond TV .Jon. 16
Dissotisfaction - Apr. 178
It's An Idea . Mor. 128
Relic Of the Post Oct. 470
Too Much Enthusiasm June 283
Tribute to a Pioneer Moy 232
Two Great New A-V Tools Sept, 416
You ond the A-V Dealer Nov. 530
ARTICLES
Artderson, Frank J., The
Automoted Library Nov. 533
Applegote, Dr. Stanley, Creotive
Teaching With Films _ Moy 220
Basset T. Robert, How to Run o Non
Stop Show on One Projector Jan. 12
Baxter, Comille L., AV "On
the Double" _ Mor. 130
Bovhmon, John W., How to Use
Audio-Visuol Materials (excerpt
from book of) Feb. 76
Brown, Donald K. ond de Kteffer,
R.E., The Use of Slides for Biol-
ogy Exoms - Oct. 480
Cooper, Theodore B., How
About Radio Apr. 191
Corwell, Marion E., Living American
History In Class June 284
Crewson, Walter, Associate Commis-
sioner, New York Education De-
partment, AV Directors: Clerks or
Pros Mar. 133
Cypher, Irene F., Perspective for
Learning — Film Strips Feb. 72
Duffy, David, Color Slides In
School June 286
Gamhrill, Bessie Lee, The Porkhurst
Records Apr. 186
Gerbner & Horrell, George ond the
Rev. John G., Communication in
Christian Education Feb. 78
Gjerde, W., Ten I's for A-V
Directors Moy 244
Gibson, George W., Integrated Con-
cepts In Schools - Moy 238
Goldtjery & Jensen; This AV Center
Serves the Whole Community Feb. 70
Gregory, Robert L., Intercom At
Work _ Apr. 184
Honson, Hazel, LWV Tokes to Tope... Apr. 182
Horris, Ben M., No Sunlight —
Please Sept. 418
Herrick, Merlyn, & Ruork, Henry C.
Jr., Tope for Top Listening Ap-
peol _ July 352
Hodge, Tom, Eleven Yeors of the
Moloyan Film Unit .. Nov. 538
How to Use the Tape Recorder Apr. 1 80
Johnston, A. Montgomery; College
Librories Need Audio-Visuol Ma-
terials _Feb. 74
Kemp, Jerrold E., A-V Materials In
Schools June 287
Kemp, Jerrold E., Producing A-V
Materials ___ ...May 234
Knight, Robert, Troining Students in
A-V Operation Sept. 422
Lewis, Philip, Closed-Circuit
Roundup Oct. 472
Lewis Philip; Slides in 3 Minutes Jan. 14
Lloyd, Bruce A., Slide AAoking Is
Easy ____ June 290
Miller, Elizabeth, Seeing English June 292
Mulligan, Paul, Science Fair, Exer-
cise in Visual Educotion -July 354
Nicholas, V. R., Reoding By
Projection __ __ Oct. 479
Noel, Francis W.; Chief, Bureau of
Audio-Visual Education, Colifornlo
Stote Dept. of Educotk>n, Letter
From Paris Mar. 134
O'Connor, Marie E., The Absentee
Teacher Sept. 419
O'Connor, Mrs. Olwyn, Christmas
Packages -Nov. 535
Randoll, Gole, Thoughts Dromotized
In Lights Sept. 420
Reid, Seerley, USOE Training Films —
A Unique Experiment That Paid
Off Oct. 478
Roberts, Alvin B., The World A
Laboratory Nov. 531
Schofield, Edward T.; Reod-See-Heor Jon. 18
Schott, Andrew F., Abacus Teaches
Arithmetic .... -May 240
Schuller, Dr. Charles F., The Audio-
Visuol Commission on Public In-
formotion — - — July 367
Shideler, Frank; Puppets Put Punch
Into Point 4 .Mor. 138
Smith, M. T., A-V Reminiscing Jan. 22
Staff, Classroom TV at Fiske .- Feb. 66
Squicciorini, Morgaret C., Filmstrip In
Grade School July 369
Terry, Ruth Y., Tope Exchange
Directory _.. Apr. 188
Terry, Ruth Y., International Tope Ex-
ctiange Progrom Oct 482
Weddig, Lee; Closed Circuit Study
Hall Teocher _ jon 24
Wilde, Sim, A-V Aches, or Seven
Ways NOT to Run An A-V Pro-
grom __ Sept. 424
Young Lexio B., Pre-Taping Solves
Predicoment July 370
EVALUATION OF FILMS
A Changing Liberia _ June 296
A Day in the Life of a Senator Mar. 149
Anger at Work __ AAor 142
Audubon and the Birds of Americo . Nov. 542
Beginning Sponish Course _ _ Feb. 95
Boy With A Knife Moy 246
Buf folo Hunters of the Plains . June 299
Coesor Feb. 96
Eorly American Civilization — July 378
English Literature: The Romantic
Period June 296
Egypt - Israel Mor. 140
Eye of the Beholder. Jan. 30
-Mor. 149
90
Oct. 487
Jon. 26
Form & City Series. _.,
Food Getting Among Animols— Feb,
From Ten to Twelve
Great Adventure
Hebrew Longuage _ Feb. 95
Helping Johnny Remember — Train-
ing for Citizenship Series Apr. 192
147
35
Heritage U. S. A. Mor.
High Lights of "Julius Coesor" „ Jon.
How to Get Recordings Into
Schools Jon.
Human Heredity Mor.
34
144
Introducing Conoda Nov. 540
Introduction to German Feb. 95
Let's Measure Pints, Quarts, Gollons Feb. 89
Let's Try Chorol Reading July 378
Listen and Learn French Feb. 94
Meaning In Child Art Oct. 492
Mexican Village Life ond Mexican
Villoge Family ._._
Milk (Second Addition)
Sept. 431
Jan, 29
Oct. 489
..July 376
Our Changing Fomily Life
Protozoa: One-Celled Animols
Roger Willioms: Founder of Rhode
Islond Apr. 194
Sea Adventures of Sandy the Snoil... Sept. 429
Sew Easy: How to Moke Pockets May 250
Songs In French for Children Feb. 94
Speak Up Mar. 147
Suez Sept. 428
Talkir>g Serwe: Irving Lee — Why Do
People Misunderstand Each Other?. June 300
Techniques of Organic Chemistry June 298
Thailand Lond of Rice Oct. 491
The Human Body: Circulatory System.-Moy 246
The Neopoleonic Era Oct. 488
Union of South Africa. Feb. 92
Von Gogh: Dorkness Into Light Feb. 88
Village of Spain —Apr. 195
Volleyball Techniques for Girls. July 376
Ways to Find Out. Sept. 428
Woolly the Lamb Apr. 193
Work of the Blood Nov. 540
World Wor II: Prologue, U.S.A May 248
NEW FILMSTRIPS
A Doy In the Life of o Senator Mor. 149
Arctic Wilderness Series .July 386
Community Helpers Series Oct. 498
Co-Operative Living Series Apr. 205
Elf Book Series _ Nov. 550
Form & City Series Mor. 149
For Western States Series.-.June 305, Sept. 440
Friendship Filmstrip Series .Nov. 551
Horxlwriting - Nov. 550
Hans Christian Andersen Series. July 386
In-Service AAoy 251
Our Pets Series _.. Apr. 205
Outlines of Natural Science Series.-.July 386
Single Subject Filmstrips —
Apr. 205, June 305; Sept. 440, Oct. 498
Social Service Series Nov. 550
Social Studies Series May 251, Sept. 440
World History Series Mar. 149
Yugoslavia -- - May 251
RECORDS ON REVIEW — SOUND ADVICE
..Apr. 197
About Tope On Tope
Adiai Stevenson, on "Meet the
Press"
Ail-Around Program
American Folk Music -- Nov. 553
June 302
Apr. 199
"Anthology of English and
American Poetry" Sept, 438
Borrymore & Shakespeare — Apr. 199
Beginning Spanish Feb. 95
Foreign Language Recordings — Feb. 94
For Your Audio Archives - May 258
Group Pick-ups Apr. l'?6
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Highlights of "Julius Coesar" Jan. 35
How to Get Recordings Into Schools .Jon. 34
How fo Make a Microphone - July 382
Introduction in German Feb. 95
Longuage Recordings Apr. 197
Poetry and Folk Song Recordings Oct. 484
Poetry In Prose Nov. 552
"Poetry of the Negro" Sept. 439
Recent Publications Apr. 196
Show Business May 256
Songs b Ballads Apr. 198
Songs In French Feb. 94
Talking Books Mar. 147
The Hebrew Language Feb. 95
The Latin Language Feb. 96
"The Poetry of Keats and
Shelley" —Sept. 437
"The Wheel On the SchooI"_ — Sept. 436
Why A-V? -- Mar. 146
CHURCH DEPARTMENT
(William S. Hockman, Editor)
Editorials & Articles
Advice for the Churches _ ...Nov.
Any One For Slides? —Nov.
Av In the Evangelina and Reformed
Church (Oscar J. Rumpf).... Feb.
AV Usage In a Large Church — Mar.
Bryan's Japan Filnn „ -Sept.
Canning the Commentary Is Not
the Answer — Apr.
Cathedral's U.S.C. Workshop July
Doing More Film Business With
The Churches - July
Easy Filmstrip Previewing May
Editorial Notes Nov.
Evaluating Sheets Oct.
Film Economics . — Oct.
Film Distribution Plans In the
Church Field — Oct.
Filmstrip Art Nov.
Green Lake 1957 Mar.
Missionary Uses Mass Medio Feb.
-Mar.
No Need to Visualize
Seminary Training In Audio- Visual
Aids (Joe Davis Heacock) Oct.
Some A-V Observations (Calvin DE-
Vries ) _ _ .Apr.
Structured Interview Films Feb.
The Audio-Visual Story In The United
Lutheran Church In America —
(Rev. Geo. B. Ammon) - May
The First Ploteou (Rev. Herbert F.
Lowe) _ Sept.
The Silent Filmstrip -June
Which of the Moss Medio for Which
Job? Apr.
CHURCH FILM REVIEWS
A City Decides June 308
Against The Tide May 253
A Living Church Nov. 547
And Now I See, Like a Mighty
Army Moy 253
547
546
82
150
434
200
382
380
255
544
496
494
496
544
150
85
150
494
200
86
252
435
306
200
Another Spring
May 255
Art ond the Growing Child-. Oct. 496
A Sower Went Forth and Men of
Skill Mar. 151
Assignment Overseas Sept. 434
Broken Mask May 254
Call For the Question Sept. 432
Chonuka: Festival of Lights.. ..Nov. 546
Christmostide _ Mar. 151
Church of Christ In Japan— .May 253
Closc-Up Of Japan June 308
Copperbelt Calling May 253
Creative Use of Slides-
Dating: Do's and Don'ts..
Apr. 202
-June 306
Decision In Hongking May 253
Everyman May 254
Formula For Failure May 255
For Thee I Live Sept. 433
From the Church ot Nishio Oct. 497
Fujito _ June 308
Gift for My Son Feb. 87
Going Steady, Girl's Viewpoint Nov. 545
Good News to All People May 254
Great Christian Missionaries Series:
Adoniram Judson and Frank Lau-
bach _ June 308
Growing As World Friends Oct. 497
History of the Christion Church Apr. 201
Honshu Holiday June 308
How Big Is Love? Nov. 547
How the Animals Discovered
Christmas _ May 254
I Know My Sheep and Beasts of the
Fields - _..Mar. 151
Indians for Thanksgiving Feb. 87
Indonesia !Sept. 434
In the Face of Jeopardy Feb. 85
Into A Larger Life - May 253
It Happened Every Day..
Japanese Family
Kenji Comes Home
Kimiko of Japan -
..Sept. 432
-Sept. 434
-June 308
-.Sept. 432
—Feb. 83
..May 253
Know Your Neighbor Series
Land of Decision
Lands and People— Sept. 434
Leorn A Lot and Like It June 306
Living In Bible Days Series Feb. 83
Man Goeth to His Work and Birds
of the Air Mar. 151
Monochan and Koji June 308
Meaning of Christmas, Series. - Feb 87
Noah __.Nov. 547
Our Service of Worship June 307
Prisoner Triumphont June 307
Refugees
Salt of the Eorth
Sharing Is Fun
Shepherds Out in the Fields-
Solomon's Temple
Southeast Asia
Split Level Family
The Book of Job
The Condlemaker
May 253
.-Moy 253
Nov. 546
>Aay 254
Mar. 151
Sept. 434
Sept. 433
Sept. 434
-June 308
The Crescent and the Cross June 307
The Enrollment at Bethlehem May 254
The Family Council May 253
The Growing Household of God Mar. 1 52
The Land and the People Sept, 434
The Living Church . Apr. 201
The Marriage at Cane . ___.. Oct. 497
The Outsider June 306
There Was a Widow Moy 254
The Story of Betty Lou Oct. 495
The Story of Joseph: Jeremiah: The
Story of Ruth May 254
The Suez Canal Feb. 87
The Temptation May 253
The Unfinished Task Sept. 432
The World That Needed Jesus May 254
This Is My Father's World May 255
Tiogo Street May 253
To Each a Gift Nov. 546
Tommy and Yoshi
Two Sons
What Happened to Honnah-
What Price Freedom-
_.June 308
—May 253
—Moy 255
-Feb. 85
Winning the Confidence of Youth,
Cooperation Among Adult Workers,
Toward Better Teoching — Oct. 495
World of Happy Differences Oct. 495
You Can't Buy Friendship Nov. 546
Younger Brother May 254
MISCELLANEOUS
American Film Assembly, 1957 June 293
Communicotion In Christian Educotion.Feb. 78
Complete National A-V Assoc. Con-
vention Coverage July 329
Convention Spread Sept. 426
Looking At the Literature
- Apr, 204, Moy 230, Oct. 500
NAVA Convention „. July 329
NAVA Court Decree- ..Nov. 529
Street, Frank, Multi-Purpose Help For
Protectionists - Oct. 456
Walsh, Ruth B., Why An A-V Dealer?_Nov. 522
Local AV Dealers
Illinois Dealers
AMERICAN FILM REGISTRY
1018 S. WABASH AVE.
Chicago 5, III.
Missouri Dealers
HOOVER BROTHERS, INC.
1020 Ook St., Kansas City 6, Mo.
New Jersey Dealers
L. KALTMAN & SON, INC.
287 Woshlngton Street, Newark, N. J.
Ohio Dealers
COUSINO VISUAL ED. SERVICE
2107 Ashland Ave., Toledo 2, Ohio
M. H, MARTIN COMPANY
1118 Lincoln Way E,, Massillon, Ohio
CLASSIFIED
MUSIC slides for appreciation groups and
classes. Now avoilable: MOZART, 15 slides,
annotations, $7.50; free brochure. Musicamera,
P. O. Box 330, Chicago 90.
r
TRADE DrRECTORY FOR THE AUDIO-VISUAL FIELD
KEY: (P) -producer,, importer.. (M)-monufoeturer.. (D)-deolers, distributors, film rentol librories, projection services.
Where o primary source also offers direct rental services, the double symbol (PD) appears.
FILMS
AjMciotlon Films, Inc. < PD)
Heodquorten :
347 Modison Ave., N. Y. 1 7, N. Y
Regionol Librories;
Brood ot Elm, Ridgefield, N. J.
561 Hillgrove Ave., La Gronge, III.
799 Stevenson St., Son Francisco, Col.
1108 Jockson St., Dollos 2, Tex.
BoHey Films, Inc. (PD)
6509 De Longpre Ave., Hollywood 28, Col.
Brandon Films t D i
200 W. 57th St., New York. N. Y.
Bray Studios, Inc. (PD)
729 Seventh Ave., New York 19, N. Y.
Broodman Films (PD)
127 Ninth Ave., North, Nashville 3, Tenn.
Contamporory Films, Inc. IPD)
13 E. 37th St., New York 16, N. Y.
Coronet Instructionol Films (P)
Coronet BIdg., Chicago 1, 111,
Dowling — Pot Dowilng Pictures (PD)
1056 S. Robertson Blvd., Los Angeles 35, Cal,
Fomily Films
5823 Santa Monica Blvd,, Hollywood 38, Col.
Heidenkomp Nature Pictures (PD)
538 Glen Arden Dr., Pittsburgh 8, Pa.
Ideal Pictures, Inc. (D)
Home Office:
58 E. South Water St., Chicago I, III.
Branch Exchanges:
2161 Shottuck Ave., Berkeley 4, Col.
4336 W. Sunset Blvd., Los Angeles 29, Col.
714 - 18th Street, Denver 2, Colo.
1331 N. MiomI, Miami 32, Flo,
52 Auburn Ave., N.E., Atlonta 3, Go.
58 E. South Water St., Chicago 1, III.
1108 High St., Des Moines, la,
422 W. Liberty St., Louisville 2, Ky.
1608 St. Charles Ave., New Orleans 13, La.
102 W. 25th St., Baltimore 18, Md,
40 Melrose St., Boston 16, Mass.
13400 W. McNichols, Detroit 35, Mich.
1915 Chicago Ave., Minneapolis 4, Minn.
1402 Locust St., Kansas City 6, Mo.
3743 Gravois, St. Louis 16, Mo.
1558 Main St., Buffalo 9, N. Y.
233-9 W. 42nd St., New York 36, N. Y.
137 Pork Ave., W., Monsfield, Ohio
214 Third Ave., Pittsburgh 22, Po.
1239 SW 14th Ave., Portland 5, Ore.
18 So. Third St., Memphis 3, Tenn.
1205 Commerce St., Dallas, Tex.
54 Orpheum Ave., Salt Lake City, Utah
219 E. Main St., Richmond 19, Vo.
1370 S. Beretonia St., Honolulu, T.H.
Infernotional Film Bureau (PD)
57 E. Jackson Blvd, Chicago 4, 111.
Knowledge Builders (Classroom Films) (PD)
Visuol Education Center BIdg.,
Floral Park, N. Y.
For information about Trade Directory
odvertising rotes, write EDUCA-
TIONAL SCREEN & AUDIO-VISUAL
GUIDE, 2000 Lincoln Pork West BIdg.,
Chicogo 14, IN.
Methodist Publishing House (Dl
Headquarters:
201 Eighth Ave, South, Nashville 2, Tennessee
Branch Exchanges:
72 Broad Street, N, W., Atlanta 3, Georgia
516 N. Charles Street, Baltimore 3, Maryland
577 Boylston St., Boston 16, Massachusetts
740 Rush Street, Chicago 11, Illinois
420 Plum Street, Cincinnoti 2, Ohio
1910 Main Street, Dallas 1, Texas
28 East Elizabeth Street, Detroit 1, Michigan
1021 McGee Street, Konsos City 6, Missouri
5244 Santo Monico Blvd., Los Angeles 12
810 Broadway, Nashville 2, Tennessee
150 Fifth Avenue, New York 11, New York
642 Smithfield St., Pittsburgh 30, Penno.
521 S. W. 11th Avenue, Portlond 5, Oregon
Fifth ond Grace Sts., Richmond 16, Virginia
85 McAllister St., Son Francisco 2, Colifornio
RECORDS
Portafilms
Orchard Lake, Mich.
IPDI
United World Films, Inc. (PDI
1445 Pork Ave., New York 29, N. Y.
542 S. Dearborn St., Chicago 5, Ml.
6610 Melrose Ave., Los Angeles 38, Col.
287 Techwood Dr., NW, Atlonta, Go.
2227 Bryan St., Dallas, Tex.
5023 N. E. Sandy Blvd., Portlond 13, Ore.
1311 N. E. Boyshore Dr., Miami, Flo.
LABORATORY SERVICES
Geo W. Colburn, Inc.
164 N. Wocker Drive, Chicago 6, 111.
Peerless Film Processing Corp.
1 65 W. 46th St., New York 36, N.Y.
Rapid Film Technique
37-02 27th St., Long Islond City I, N.Y.
MOTION PICTURE PROIECTORS & SUPPLIES
Ampro Corporation (M)
2835 N. Western Ave., Chicago 18, III.
Bell & Howell Co. (M)
7117 McCormcck Road, Chicago 45, III.
Compco Corporotion (M)
2251 St. Paul Ave., Chicago 47, III.
Eastmon Kodak Company (M)
Rochester 4, New York
RCA-Victor IM)
Rodio Corp. of America, Comden, N. |.
Victor Animotogroph Corp. (M)
Davenport, lowo
PROJECTOR TABLES
The Wiethoff Company, Inc.
1824 First St., Son Fernando. Calif.
PRODUCTION EQUIPMENT
Cofn«ra Equioment Co. (MD)
315 W. 43rd St., New York 36, N. Y.
Camera Mart IMD)
1845 Broadway, New York 23, N. Y.
Flormon & Babb IMOi
68 W. 45th St., New York 36, N. Y.
S.O.S. Cinemo Supply Corp. (MDI
602 W. 52nd St., New York 19, N.Y,
6331 Hollywood Blvd., Hollywood 28, Cal.
Children's Reoding Service
1078 St. John's Place, Brooklyn 13, N.Y.
Enrichment Materials Inc. (PD)
246 Fifth Ave., New York 1, N. Y.
Folkways Records & Service Corp.
1 1 7 West 46th St., New York, N. Y.
RECORDERS
PLAYERS
Allied Radio Corporation (MD)
100 N. Western Ave., Chicogo 80, III.
Ampro Corporation (Ml
2835 N. Western Ave., Chicogo 18. III.
SOUND SYSTEMS
Allied Radio Corporation (MD)
100 N. Western Ave., Chicogo 80, III.
DuKone Corporotion
St. Charles, Illinois
FILMSTRIPS
Children's Reading Service
1078 St. John's Place, Brooklyn 13, N.Y.
Filmack Studios
1329 South Wabash, Chicago 5, 111.
630 Ninth Avenue, New York, N. Y.
Enrichment Materials Inc. (PD)
246 Fifth Ave., New York 1, N.Y.
Society for Viiuol Education I PO >
1 345 Diversey Parkway, Chicogo 1 4
Teaching Aids Service, Inc. (PD)
Lowell Ave. & Cherry Lone, Floral Pork, N.Y.
31 Union Square West, New York 3
Visuol Sciences
599E— Suffern, N. Y.
(PDI
SLIDES
Key: Kodochrome 2^ » 2. 3V4 x 41/4 or lorgor
Filmack Studios (P-2 and 4)
1329 South Wobosh, Chicago 5, 111.
630 Ninth Avenue, New York, N. Y.
Hamilton Color Slides
(producer of 35mm ond stereo duplicates)
127 N. Second St., Hamilton, Ohio
Keystone View Co. (PD-41
Meodville, Pa.
Rodio-Mot Slide Co., Inc. (P-2, 4)
22 Ookridgc Blvd., Doytono Beoch, Flo.
FILMSTRIP, SLIDE & OPAQUE PROJECTORS
Society for Visual Education (Ml
1345 Diversey Parkway, Chicago 14, HI.
Viewlex, Incorporated (M)
35-01 Queens Blvd., Long Islond City, N. Y.
SCREENS
Rodiont Manufocturing Co.
1204 So. Tolmon Ave., Chicogo 8, III.
SOUND SLIDE PROIECTORS
DuKone Corporotion
St. Charles, Illinois
EcdScreen & AV Cuicde — December, 1957
631
in selecting
16 mm sound
projectors
fi''?tr7pi?''^^^ safety
"°"nd drum?"'^ stationary
°ne-spot nn^ visible
*^ t oi] system?
■'.°^ more Hoi,/ t" Mark rr iT — —^-51
|~^j ^~- !l!l!!!:^]j;hannel/^ ^^'^^n-ng of^;^
™agnesound. ^ simply
ONLY VICTOR OFFERS SO MANY IMPORTANT FEATURES
The above 10 points give a quick picture of the
advanced features you should expect in a modern
16 mm sound projector. Only a Victor brings you
all of them. And with every Victor you also get
the "standard" features of all quality sound pro-
jectors, including 2 speeds for sound and silent
film, still picture, and reverse projection.
Particularly important is Victor's new red,
white and blue color-coded threading. Color lines
on projector clearly show where to thread and the
sequence of threading. Other time-proven fea-
tures—exclusive with Victor— are safety film
trips, top-mounted reels, and power rewinding
with no change of belts or reels.
Victor was first to develop 16 mm projectors
and through the years Victor has been first to
perfect improvements that assure finest pictures
—finest sound— easiest operation. Victor long has
been the choice of A-V experts in 73 countries.
NE>V VICTOR VIE^VER
The first profes-
sional 16 mm
viewer with
"frame counter"
priced under $100.
Large .334" X 4 U"
screen is brilliant-
ly lighted by 75-
wattlamp. Equip-
ped with {2.8 trip-
let lens. All optics
coated.
Victor Assembly 10 — Lightweight projector for small
audiences. Amplifier operates at 10 watts continuous output, 18
watts peak. Available with 9" speaker, top-mounted and fully
baffled — or separately cased 12" speaker as shown.
VICTOR..
ANIMATOGRAPH CORPORATION
EST. 1310
ONLY $92.00
A DIVISION OF KALART
Producers of precision photographic equipment
PLAINVILLE, CONNECTICUT
D U C A T I 0 N A I
AUDIO-VISUAL GUIDE
January, 1958
BRETT HALL _
VOL. 37, NO. I /TZ^
CONTINUITY OF LIFE FILM SERIES
VIM, VIGOR, VITALITY AND VARIETY
IN THE A-V PROGRAM
TOMORROW IS ALREAOY HERE
FILM UTILIZATION PRACTICES
IN SEVENTEEN ELEMENTARY SCHOOLS
A "Banister Baby" photo, Courtesy Pix Film Service
^m ^yftHUtliiilUtKMim^ Ml i* 1^ Ml
Colorful Photoplay Filmstrips
Prepared by William Lewin, Ph.D.
In spite of pleadings, Columbus
refused to turn back. -^
Columbus — Black-and-white, based on
the J. Arthur Rank production starring
Fredric March. 55 Frames. $3.50.
The Vikings — In full color, 47 frames,
based on the Kirk Douglas production.
Hansel and Gretel — In full color, 42
frames, the highlights of the beloved
fairy tale as performed by the charm-
ing Kinemins of Michael Myerberg's
screen version, released by RKO Radio
Pictures. $7.50.
Greatest Show on Earth — In full color,
□ lively pictorial guide to the circus,
based on Cecil B. DeMille's Technicolor
photoplay, which won the Academy
Award in 1953 as the best picture of
the year. 40 frames. $7.50
Ulysses — In full color, 64 frames, o
pictorial guide to the new Poromount
screen version of Homer's Odyssey, pro-
duced in Italy. An involuoble aid to the
study of the classic. $7.50.
Knights of the Round Table — A set of
two filmstrips. Part One, 25 frames,
explains the background of the story,
Its theme, its significance as on eoriy
attempt to organize a league of notions
and how the United Nations Security
Council is the Round Table of today.
Port Two, 28 frames, tells the colorful
story of the great legend, based on the
M-G-M photoplay $7.50.
A Lesson in Mythology — Explains
Andromeda, the Minotaur, Iphigenio,
etc., based on M-G-M's The Living Idol.
25 frames, color. $7.50.
The Gloss Slipper — The chorming fa.ry
tole of Cinderella, told in a new way,
based on the M-G-M photoplay. 36
frames in full color. $7.50
Alexander the Great - — Biography of
the first man to conquer the civilized
world, based on the pnotoploy. Shows
Alexander's effort to unite Europe and
Asio, a task with which the U.N. is still
faced. 55 frames. $7.50.
Adventures of Robinson Crusoe — In
full color, 50 frames, o clear pictorial
guide to the Defoe classic, based on
the United Artists screen version. $7.50
Richard III — Based on Laurence Oliv-
ier's colorful screen version of Shake-
speare's famous ploy. 48 frames. $7.50
Romeo ond Juliet — Shal^espeare's great
love story illustrated in color from the
J. Arthur Rank production filmed on
location in Verona ond other Italian
cities. 44 frames. 57.50
EDUCATIONAL & RECREATIONAL GUIDES, Inc.
10 Brainerd Road, Summit, New Jersey
EdScreen & AV Guidp — Januarv 19S8
THE UNION -The strength of the Union cap
tured in stirring song, the shattering sound of
the Bull Run cannonade and the Gettysburg
Address as read with profound conviction by
Raymond Massey. An album to awaken interest,
and to encourage creative thinking in students
of all ages. DL244 $10.00
THE CONFEDERACY -The gallantry of Confed
erate troops confirmed in songs and marches
rendered by Richard Bales conducting the Na-
tional Gallery Orchestra, soloists and chorus.
Highlights: General Lee's unforgettable farewell
orders at Appomattox and pages of stirring on-
thescene photographs. A powerful means for
conveying the intensity of feeling in the South
during the Civil War. DL220 $10.00
It's a
matter of
recorded
history!
"The Union" (DL244) is a com-
panion album to the previously
released "The Confederacy"
(DL220). When used together,
they re-create the sounds and
sentiments of the War between
the States in a depth that has
been heretofore impossible. They
lend themselves splendidly to
special projects. Organize your
class into two groups, assign
various members to the oppos-
ing "teams" (the Blue and the
Gray), and send them scurrying
to the library to do extra re-
search. They can hunt up new
songs, further illustrations and
books, and recapitulate the cam-
paigns and political struggles.
There is no need of an actual
war between the groups, but the
contest can center on which
"team" presents the most col-
orful, imaginative picture of Its
side. In its own turn, the Drama
Department may find this an ex-
cellent jumping-off spot for a
reading of "The Red Badge of
Courage" using these albums as
musical background and incor-
porating the material gathered
by the research groups. The pos-
sibilities of projects stemming
from these and countless other
Columbia records are well-nigh
endless. Send for Columbia's
complete numerical catalog.
You'll be amazed at the scope of
material available, and all Co-
lumbia records are recorded in
Guaranteed High Fidelity, your
assurance that sound is faith-
fully reproduced in perfect bal-
ance with full attention to the
finest detail.
NOW AVAILABLE: Columbia's com-
plete numerical catalog is now avail-
able on subscription forthe first time.
Subscription to this low-cost service
will keep you up-to-date on alt Co-
lumbia records, and will also entitle
you to future teaching aids and an-
nouncements of new records. Fill in
the attached coupon and mail it today.
columbia[
PHONOORAPHS
High Fidelity
Manual Portables
Both models HFl and HF-2 are noted
for excellence of sound reproduction. Their
sturdiness and portability make them ideal
for classroom, library and auditorium use.
The units play all speeds, have built-in
45 rpm adapters; both are equipped with
two jeweled styli and powerful amplifiers.
Speakers and 30-foot extension cord are
housed in detachable lids. HF-1 has two 6"
speakers; deluxe model HF-2 has two 8'
speakers, microphone with separate fading
control for P.A. system use, and storage
space for EP-1 (earphone attachment), as
well as input jack for use of tuner or
stereophonic system."
COLUMBIA <|> RECORDS
799 7th Avenue, New York It. New York
Educational Dept. Box ES 158
Dear Sirs: Enclosed is my check ( ) or
money order ( ) for three dollars ($3.00)
for Columbia Records' complete numeri-
cal catalog with monthly supplement
service.
NAME
ADDRESS-
CITY
NAME OF SCHOOL.
.^ONE
-STATE-
J
•I would Ilka further infoimition on avtiftbility <A HFl and Hf-2 Q
The Sound of Knowledge is on t#t»^**A.U =
* DIVISION OF CSS ® ■Colonibu' ® ^ Miicii Rac. "CBS" l.U. All pficn are suunlnl IW.
EdScreen & AV Guide — January, 1958
AURICON
FILMAGNETIC
IRAOE M»HR
AN 0p/ma/}mm
AVAILABLE FOR FACTORY INSTALLATION
ON ALL NEW OR EXISTING AURICON
OPTICAL SOUNO-ON-FILM CAMERAS
•^ Featuring
Ultra-Portable
Model MA-10
Amplifier
for 16mm
Magnetic
SoundOnFilm
44
Auricon presents "Filmagnetic" High-Fidelity
Sound-On-Film Recording, for lip-synchronized
Talking Pictures and Music of Quality, on 16mm
black & white or color film, pre-striped for
magnetic sound before it is exposed to light.
Optical Picture and Single-System "Filmagnetic"
Sound are recorded on the same film at the same
time! The "Filmagnetic" Unit, installed at the
Factory in any Auricon Camera, can be temporarily
removed without the use of tools, thus providing
a choice of High-Fidelity Optical or Magnetic
sound-tracks. Your pre-striped film with magnetic
sound lip-synchronized to your picture, passes
through the normal picture-development and is
played back on any 16mm Magnetic Sound
Projector, including the Ampro, B&H, RCA, and
others. "Filmagnetic" Outfit complete — $870.00
-A- MAGNETIC SOUND-ON-FILM
Complete Outfit includes "Filmagnetic" Recording
Unit, Amplifier, Microphone, Cables and Batteries,
In a Cowhide-Leather Carrying Case.
^Auricon Equipment Is sold with a 30 day
money-back guarantee. Write for free
illustrated FILMAGNETIC Catalog.
HoMywS
BERNDT-BACH, INC.
961 N.Mansfield Ave., Hollywood 38, California
MANUFACTURERS OF SOUND-ON-FILM
RECORDING EQUIPMENT SINCE 1931
EDUCATIONAL
SCREEH
& AUDIO-VISUAL GUIDE
Founded
in 1922
by
Nelson L. Greene
January, 1958
Volume 37, Number 1, Whole Number 359
IN THIS ISSUE
C.diforiat
15 MISGUIDED SCIENTISTS
.Article
ei
16 VIM, VIGOR, VITALITY AND
VARIETY IN THE A-V PROGRAM — William B. Hortley
18 "CONTINUITY OF LIFE" FILM SERIES — Robert Garcia
20 FILM UTILIZATION PRACTICES IN
SEVENTEEN ELEMENTARY SCHOOLS — Emilie U. Lepthien
22 DRY MOUNT TECHNIQUE — V. R. Nichols
23 INDEPENDENT EDUCATIONAL FILM PRODUCER — Albert R. Bailey
24 TOMORROW IS ALREADY HERE — Mrs. Olwyn M. O'Connor
oDepartmenti
6 ON THE SCREEN
8 THE READER'S RIGHT — Letters to the Editor
10 HAVE YOU HEARD? — News About People, Organizations, Events
26 EVALUATION OF NEW FILMS — L. C. Lorson, Carolyn Cuss, John Fritz
34 LOOKING AT THE LITERATURE
35 NEW FILMSTRIPS — Robert Church, Walter Pilditch, Harold Word
38 CHURCH DEPARTMENT — William S. Hockmon
42 AUDIO-VISUAL TRADE REVIEW
C_y/Aer J'ealurei
25 HOW TO DRIVE ON SNOW AND ICE
32 AUDIO DIRECTORY
34 HELPFUL BOOKS
50 INDEX TO ADVERTISERS
Inside Back Cover — TRADE DIRECTORY FOR THE AUDIO-VISUAL FIELD
Iducational
Iress
>CI ATION
OF
lERICA
MlMBf ■
MAT I ON* tj
BUSINESS & EDITORIAL ADDRESS: EDUCATIONAL SCREEN & AUDIO-VISUAL GUIDE,
2000 Lincoln Park West BIdg., Chicago 14; Illinois. Contents indexed in the Wilson Educo-
tional Index. For microfilm volumes, w/rite University Microfilms, Ann Arbor, Michioan.
SUBSCRIPTION PRICE (U.S. currency or equivalent): Domestic— $4 one year, $6.50 two
years, $8 three yeors. Canadian and Pan-American — 50 cents extra per year. Other for-
eign— Jl extra per yeor. Single copy — 45 cents. Special December Blue Book issue — $1.00.
CHANGE OF ADDRESS should be sent immediately to insure uninterrupted delivery of
your magazine. Allow five weeks for change to become effective.
EDUCATIONAL SCREEN & AUDIO-VISUAL GUIDE is published monthly except July ond
August by The Educational Screen, Inc. Publicotion office, Barrington, Illinois; Business
and Editorial Office, 2000 Lincoln Pork West, Chicago 14, Illinois. Printed in the U.S.A.
Re-entered as second-class matter October, 1953 at the post office at Borrington, Illinois,
under the Act of March 3, 1879.
ENTIRE ISSUE COPYRIGHT 1957 BY THE EDUCATIONAL SCREEN, INC.
P/^c:^ro<5r, Tt A\/ r.i ,;^c
Inni inrv
IQSR
Remote Control Projector for Film Strips
or Slides — Here is the most versatile classroom
projector available for audio-visual instruction. Self-
contained — there are no parts to remove or attach.
It projects 35mm film strips by remote control or man-
ual operation. Slides are projected manually and the
change from film strips to slides may be made in sec-
onds. Or, semi-automatic or Airequipt automatic slide
changer (available as an accessory) may be perma-
nently installed.
School Master's 500-watt illumination and pre-
cision optical system put sharp, brilliant images on
the screen — even in partially lighted rooms. Film
passes between smooth, twin glass plates which keep
film flat and in the exact plane from edge to edge at
all times. By replacing the remote control cord with
the cord from a tape recorder or record player, syn-
chronization of film strip and sound can be attained.
Other advanced features: foolproof single-slot thread-
ing; fingertip framing; handi-handle for easy trans-
portation; 10-foot cord; smooth action picture change
without backlash; 4-bladed fan for efficient cooling;
all-aluminum casting for durability, ruggedness and
light weight.
Illustrated above with accessory slide changer and rewind take-up.
Have your Graf/ex A-V dealer demonstrate this versatile projector for you in your own school.
A SmSIDIARY OF GENERAL PRECISIOK EQUirMENT CORfORATION GRAFLEX, INC., ROCHESTER 3, N.Y.
EdScreen & AV Guide — January, 1958
tottwB^ /eeif/
HI Fl • STEREO
Tape Recorders
Each of the new Pentron re-
corders offers performance,
simplicity and exclusive fea-
tures that set it apart from
the ordinary. Each Pentron is
the finest in its price class,
bar none! See and hear . .
then choose the Pentron that
suits you best. Remember, the
"Play As You Pay" Plan is
now available. . . . Only 10%
down — up to 24 months to pay.
Custom Installation
Your dealer is now demon-
strating new Pentron tape
components for custom instal-
lation. See them.
788 S. Tripp Ave.
Chicago 24, Illinois
Send the Following:
D full color literature on portable
recorders
D brochure on lope components for
custom installation
On the SCHEEIT
l_
CITY t STATC
IN CANADA, Allot Radio Lid.. Toronlo
Cover: "Bannister Baby"
The cover .study selected for this is-
sue of Edurntional SCREEN, was pro-
duced by photographer Constance Ban-
nister, for Pix Film Service, Green-
wich, Conn., who kindly allowed us to
u.se it as a fitting subject for the be-
ginning of a new year. We are in-
trigued by this genial little tyke and
heartilv in sympathy with his philoso-
phy of lightly tossing off the burden of
responsibility. Would it could ever be
done that easily. We felt, at least, that
all would get a laugh and a "lift" from
just looking at this baby, and so — our
reason for choosing this subject.
"Correction" Is In Order
In the "Blue Book of Audio-Visual
Materials" section of the December
1957 issue of this magazine, several
items were mistakenly and incorrectly
listed and we hasten to rectify this
error as quickly as possible. Each of
the items in question were films from
the series "THE MAGIC OF 1 HE
ATOM," produced and primarily dis-
tributed by Handel Film Corporation.
In each of the listings, .AEC was given
credit for distribution and each was
listed as "free." Contrary to this, and
notwithstanding the fact that the New
York office of .AEC does have one set
of the series on hand and does loan
them upon request, this constitutes
only a small fraction of the overall dis-
tribution activity covering forty coun-
tries all over the world, and liandled
by Handel Film C:orporation. .\lso,
each of the films is sold at the list
price of $55 per segment, and rentals
range from five to ten dollars accord-
ing to arrangement.
The eleven segments of the educa-
tional film series "THE MAGIC OF
THE .\TOM" that were listed incor-
rectly, are as follows: under the head-
ing of .Agriculture, on page 594, are
".Atomic -Age Farmer" and "Atomic
Greenhou.se." On page 606 under the
heading of Industry, are ".Atomic Met-
allurgy" and "Power Unlimited." On
page 604, under heading Health and
Safety, is "Protecting the .Atomic
Worker." On page 609 under Medical
Science, are ".Atom and the Doctor"
and "Atomic Pharmacy." On page 617
imder Science; Biology, is ".Atomic
Zoo" and on page 620, under the head-
ing Science: Physics & Chemistry, are
"Atom Smashers," "Atomic .Alchemist"
and "Atomic Furnaces."
Correction Number Two
On page 624 of the "Blue Book of
.Audio-Visual Materials" section, the
heading 22 States in Travel Slides be-
gins by being incorrect. The MES-
rON Travel slides cover all 48 states
and in addition, are packaged 4 in a
group (not eight) selling for 98c per
package.
Forthcoming '58 Issues
Two important Spring issues are
being planned for 1958. The February
issue of Educational SCREEN will be
devoted to the subject of the CHURCH
and the part Audio-Visuals play in re-
ligious instruction. Then in April a
special feature will be .A-V Aids for
Teachers of English. The .April issue
will stress the .Audio part of .Audio-
Visuals, as it did in the 1957 issue. Be-
cause we feel that occasional emphasis
on one subject is of particular value to
instructors in special fields, we suggest
additional attention to be given to
these forthcoming issues.
- G.\r
EDUCATIONAL SCREEN & AVGUIDE
EDITORIAL STAFF
PAUL C. REED, Editor. GAIL MARTIN, Man-
oging Editor. WILLIAM S. HOCKMAN, Editor
for ttie Church Field. L. C. LARSON, CAROLYN
GUSS, and JOHN FRITZ, Editors for Film
Evaluations. MAX U. BILDERSEE, Editor for the
Audio Field. PHILIP LEWIS, Technical Editor.
BUSINESS STAFF
H, S. GILLETTE, Publisher. MARIE C. GREENE,
WILLIAM LEWIN, Associate Publishers. JOSE-
PHINE H. KNIGHT, Business Manager. PAT-
RICK A. PHILIPPI, Circulation Manager. WIL-
MA WIDDICOMBE, Advertising Production As-
sistant.
Advertising RepresentativM
WILLIAM LEWIN, 10 Brainerd Rood, Summit,
N. J. (Crestview 3-3042)
WILLIAM F. KRUSE, 2000 Lincoln Park West
BIdg., Chicago H, III. (Bittersweet 8-5313)
EDITORIAL ADVISORY BOARD
JAMES W. BROWN, School of Education, San
Jose State College, Californio
EDGAR DALE, Head, Curriculum Division, Bu-
reau of Educational Reseorch, Ohio State
University, Columbus
AMO DE BERNARDIS, Assistant Superintendent,
Portlond, Oregon, Public Schools
MARGARET W. DIVIZIA, Supervisor in Chorge,
Audio-Visual Education Section, Los An-
geles City Schools, Los Angeles, Californio
W. H.. DURR, Supervisor, Bureau of Teochino
Materials, Stote Board of Education, Rich-
mond, Virginia
CHARLES F. HOBAN, Project Big Ben, Univer-
sity of Pennsylvania, Philadelphia
EMILY S. JONES, Executive Secretary, Educo-
tional Film Library Association, New York
City
F. EDGAR LANE, Supervisor, Instructional
Materials Department, Board of Public In-
struction, Dade County, Florida
F. DEAN McCLUSKY, Professor of Educotion,
Head of Audio-Visual Education, Univer-
sity Extension, University of California ot
Los Angeles
SEERLEY REID, Chief, Visual Education Service,
U. S. Office of Education, Washington
CHARLES F. SCHULLER, Director, Audio-Visupl
Center, Michigan State College, East Lan-
sing, Michigan
ERNEST TIEMANN, Director, Visual Instruction
Bureau, Associate Professor, Division of
Extension, The University of Texos, Austir>
DON WHITE, Executive Vice President, Na-
tional Audio-Visual Association, Evanston,
Illinois
EdScreen & AV Guide — January, 1958
new
coronet
films
at major
grade levels
IX i
%mM
From Coronet's latest spectacular. High SCHOOL PROM
The 16mm films described below represent a continuation of Coronet's production program
of fine educational films for all levels. Each film is the result of months of research both on
the subject for content and on the curriculum to determine teaching needs. They will serve a
real purpose by bringing to the classroom vivid, lasting accounts of a variety of subjects.
The films described below are available in full, natural color or in black-and-white
FOR PRIMARY GRADES
THE FROG PRINCESS (Va reel, 5 min.) Here is an
exciting fantasy In a quaint Fairyland setting.
A beautiful princess under a spell as a frog is
freed by a handsome prince from her wicked
enchantment. Language Arts.
LIVING AND NON-LIVING THINGS (1 reel, 11
min.). Familiar examples illustrate the differ-
ences and similarities between the two great
groups— living and non-living things. Science.
MR. AND MRS. ROBIN'S FAMILY (1 reel, 11
min.). Beautiful nature photography brings us
the dramatic story of a mother and father robin
and of the two groups of fledglings they raise
between spring and fall. Language Arts.
MOTHER GOOSE RHYMES: BACKGROUND FOR
READING AND EXPRESSION (1 reel, 11 min).
This imaginative film breathes life into a host
of familiar nursery rhyme characters, including
Mother Goose herself. Filmed at the fabled
Storytown, U.S.A. Language Arts.
FOR INTERMEDIATE GRADES
LET'S BE CLEAN AND NEAT {1 reel, 11 min.).
Examples in this film demonstrate how cleanli-
ness and neatness contribute to family life,
social acceptance, good health, and a feeling
of well-being. Health.
THE PANAMA CANAL (1 reel, 11 min.). Survey-
ing the history of the Canal, this film explains
its operation and significance for world trans-
portation. A trip through the canal with a view
of surrounding cities is a high point. Geography.
STORY OF OUR NUMBER SYSTEM (1 reel, 11
min.). Here is a pictorial survey of the historical
development of numbers— and how it led to
a place holder, the zero, and to our present
symbols. Arithmetic.
UNDERSTANDING OUR EARTH: ROCKS AND
MINERALS (1 reel, 11 min.). This description of
the three main classes of rocks relates them to
the conditions which produced them. The varied
uses of rocks and minerals are explained.
Science.
THE WEST INDIES: GEOGRAPHY OF THE
AMERICAS (1 reel, 11 min.). This film examines
modern trends in industry, the traditions of
large plantations, and the population, terrain,
and resources of these beautiful islands.
Geography.
FILMS FOR JUNIOR AND SENIOR
HIGH SCHOOLS
ENGLISH LITERATURE: THE EIGHTEENTH
CENTURY {V.A reels, ISVj min.). The trends of
eighteenth-century literature are analyzed
through a presentation of excerpts from works
of some great writers of the period. English
Literature.
ENGLISH LITERATURE: THE ELIZABETHAN
PERIOD (1'4 reels, \Vi min.). We see how the
trends of life in Elizabethan times effected the
literature of the period. Excerpts from writings
of the age's greatest authors are presented.
English Literature.
HIGH SCHOOL PROM (IV3 reels, 16 min.). The
film is built around an actual prom. Four stu-
dents illustrate some aspects of this exciting
event — preparation for it, etiquette during it,
procedures to be followed afterwards, behaving
creditably, and dining out. Guidance.
RUBBER IN TODAY'S WORLD (1 reel, 11 min.).
This review of the history of rubber stresses its
importance and covers modern production
processes. Synthetic rubber is discussed. Social
Studies, Geography.
WRITE FOR
PREVIEW . . .
Use the coupon, if you ore
interested in receiving prints
of these films for purchase
consideration or, if you are
interested in rental, a list of
the libraries from which the
films may be obtained.
DEPT. ES-1S8
The World's Largest Producer of Educational Films
CORONET BUILDING CHICAGO 1, ILLINOIS
D
D
Please send me preview prints of the
Coronet films I have listed on the
attached sheet. I understand I am
responsible only for return postage.
Please send me a catalogue of your
films and a list of the film libraries
from which they may be rented.
Schools
City-
-Zone State-
I
I
I
I
EdScreen & AV Guide — January, 1958
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58 E. South Woter St., Chicago 1, III.
Offices in principal cities
ATLANTA — BALTIMORE
BERKELEY, CAL. — BOSTON
BUFFALO — CHICAGO
DALLAS — DENVER
DES MOINES — DETROIT
HONOLULU — KANSAS CITY
LOS ANGELES — LOUISVILLE
MANSFIELD, OHIO — MEMPHIS
MIAMI — MINNEAPOLIS
NEW ORLEANS — NEW YORK CITY
PITTSBURGH — PORTLAND
RICHMOND, VA. — SALT LAKE CITY
ST. LOUIS
Just consult your phone book.
"Relic" Gets Varied Reaction
Editor: Have just finished reading
your thought -provoking editorial
•Relit of the Past." Since I am leaving
for Danville within the hour I do not
have time to think it through to the
extent that I would like. However,
as soon as 1 get back at the end of
this week I plan to check with one of
the audio-visual dealers here in Rich-
mond who handles closed circuit tele-
vision equipment and get a rough
estimate on what it would cost to set
up closed circuit television in typical
schools of various sizes and then take
up your idea with the director of our
school buildings service in the State
Department of Education.
I think your idea has a great deal of
merit and I wonder why we had not
thought of it sooner. If you have any-
thing further specific in regard to this
I would appreciate having it.
Many thanks for jarring my think-
ing, as you always do in your stimulat-
ing editorials.
W. H. Durr, Supervisor
Bureau of Teaching Materials
State Board of Education
Richmond 16, Va.
Editor: I think you go too tar in
your editorial "Relic of the Past."
Closed circuit television certainly has
many uses in the school, I agree. But
television, no matter how large the
screen, how close the viewer, how good
the sound, does not have the same
quality of experience as the real thing
or person. It is a mistake — and a dis-
service to educational television, I
think — to suggest that nothing is lost
when the actual event is replaced by
reproduced sound and image.
For in fact, much is lost in the re-
production, by whatever medium. We
fail to realize this because we do not
often compare the reproduction with
the original: we compare it with an-
other reproduction, recording against
recording, film against film. In truth
we do not often have the opportunity
to compare original and reproduction;
we are not present in the recording
studio, for instance, as a rule.
This is no stricture against audio-
visual media in the classroom; a
second-hand experience is often much
better than none at all. But we have
to bear in mind that any medium has
its limitations. Being aware of the
limitations of the television medium,
and the loss in C]uality of experience
that it includes, I do not accept your
proposal that the auditorium is re-
placeable by television.
Burnett Cross
Kducational Consultant
170 East Hartsdale .Avenue
Hartsdale, New York
Appreciation Continues
Editor: You have again performed a
very worthwhile service for the whole
educational field in your editorial in
the November issue of "The Screen,"
and the reprint of the letter by Ruth
Walsh.
I guess that most of us have been
fighting this sort of thing for many
years. I mean the old business of the
low bid taking the business away from
the legitimate dealer who has really
worked it up over a period of often
many months or many years and re-
peated calls. Fortunately there are a
great many superintendents and l)usi-
ness managers who understand what
the audio-visual education dealer can
do for them. Unfortunately, however,
in a great many cases their hands are
tied by local laws which make the
low bid mandatory.
I thank you again for the timeliness
and excellence of your editorials.
Herbert M. Elluiis
Visual-Acoustic Teactiing Tools
10031 Commerce,
Tujunga. California
A Plea for Pen-Pals
Editor: Will you kindly introduce
me to some American citizens (ladies
and gents) who may be interested in a
Pen-friendship? I shall be glad to send
them some gifts of Indian novelties
such as Indian toys (wooden and
leather), Indian sweets, and the used
postage stamps of India and neighbor-
ing countries. I would also welcome
novelties of your country like the
Fountain-Pens, Pencils, small Pocket-
Knives, etc. To any friends interested
in learning Indian languages, Urdu
and Hindi, I shall be specially happy
to assist them and I may also send
them elementary books on these sub-
jects. But as the Air Mail postage
from India is very costly, I hope my
friends will send me the International
Postage Coupon for reply. But it is
not very necessary. It all depends upon
their courtesy.
Miss Rokaya Khtoon
Huck House
Thavai Mahalla Lane
Bihar-Sharif,
Behar, India
"Advice" is Far-Reaching
Editor: .■\s I am in charge of the
tape recording exercises in our De-
partment, F'ducational Screen & ."Audio-
visual Guide has proved of very great
value to nie. One single example:
"Sound Advice" in the May number!!
Leonardo Soderman
Casilla lino
Conception, Chile
Frl^rrppn f-r AV riuirlp — Januorv. 1958
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^'^Si^ri
even a child
can raise
the largest,
heaviest
Levolor A-V
Blind
(^ y^
•<=»{ t>
Tl TANY CLASSROOMS have windows
•^'•^ which require extremely large
blinds. Because of the extreme weight
of these blinds, greatly increased lift-
ing capacity is necessary.
Levolor Audio-Visual Blinds can be
equipped with an oscillating roller head
or a mechanical lift operating with a
powerful new gear drive. These exclu-
sive Levolor features can be utilized
in even the largest Levolor A.V. (audio-
visual) Blind to make it operate as
easily as a small conventional blind.
* * * *
* * ♦ *
For full details and specifications of
the Levolor Oscillating Roller Blind
write to levolor lorentzen, inc.,
Audio-Visual Dept., 720 Monroe Street,
Hoboken, New Jersey.
Be sure to specify
The Scientifically Developed Audio-Visual Blind
L COPYRIGHT: LEVOLOR LORENTZEN. INC.
EdScreen & AV Guide — lanuory, 1958
News about people, organizations, events
Have you heard ?
Progress in TV Teaching
When school opened in September,
TV was used to implement instruction
for thousands of pupils in at least a
score of cities, clearly indicating the
expanding role of television in formal
education, according to George L.
Hall, director of development for the
Educational Television and Radio
Center.
About 15 of the non-commercial
educational TV stations affiliated with
the Center are broadcasting lessons di-
rectly into schools, the official noted,
and at least 10 school systems are
teaching by especially installed closed
circuit TV facilities in their own build-
ings.
In all cases. Hall said, the television
camera is being used to aid teachers
faced with larger classes and a short-
age of facilities. At the same time,
quality instruction is being brought to
pupils by putting top teachers before
the cameras, he added.
Educational station WQED in Pitts-
burgh, for example, is for the third
consecutive year carrying on classroom
teaching activities in selected Pitts-
burgh schools.
Teacliers and pupils in New Or-
leans are getting TV help for the
first time. One of the newest stations
in the ETV network is broadcasting
instructional programs into 103 of
the city's schools.
Other noncommercial stations which
are aiding in classroom instruction in
their respective communities include
those located in Chapel Hill, N. C;
Chicago; Cincinnati; Detroit; East
Lansing; Houston, Tex.; Lincoln,
Nebr.; Memphis; Miami; ihe three
stations in .Alabama, located in Mun-
ford, Birmingham and Andalusia; New
Orleans; Oklahoma City; Seattle; St.
Louis.
Whole school systems are connected
for TV teaching on an experimental
basis in North Carolina and Virginia
as a result of grants for television in-
struction given last year by the Fund
for .\<ivan(enicnt of Education. The
Fund, iioping to determine the full
possibilities of TV as a tool of educa-
tion, is supporting both closed and
open circuit TV teaching projects in
several cities, among them .Atlanta,
Cincinnati, Detroit, Miami, Norfolk,
Oklahoma City, Philadelphia, and
Witchita.
Nebraska and Oklahoma are in-
volved in state-wide experiments in
teaching by television.
One of the most well-known TV
projects, that being conducted in the
Hagerstown, Md., public schools, en-
ters its second phase this year.
Ampro-SVE Sales Via Graflex
A joint announcement by Graflex,
Inc. and the Society for Visual Educa-
tion, Inc., advises that effective Janu-
ary 1st Graflex "will assume the mar-
keting of all ,\mpro-SVE audio-visual
equipment." Authorized dealers who
have been handling the still and mo-
tion picture projectors, tape recorders
and other items in the Ampro-SVE
lines will continue to do so, with the
added advantage of reduced transpor-
tation costs from the nearest Graflex
Branch. H. A. Schumacher, Graflex
vice-president, will be in charge of
sales. SVE will concentrate solely on
the production and sale of filmstrips,
through its field staff and its dealer
representatives. The SVE headquarters
remains at 1345 Diversey Parkway,
Chicago 14, III. The Graflex headquar-
ters address is Rochester 8, N.Y.
"Films in Canada - 1958"
This will be the theme of the Con-
ference on Films to be held in Tor-
onto, January 22nd and 23rd. 1958.
in the Unitarian Church, St. Clair
.Avenue, Toronto. This will be the first
Conference of its kind in Canada, and
will be sponsored by the Canadian
Film Institute in co-operation with
ten other Film and Education organi-
zations.
Erik Barneuw, Director of the Cen
ter of Mass Communication of Colum-
bia University, will give the key-note
address on "Film To-dav." Glen Burch,
of the Ford Foundation for .Adult
Education will speak on "Films and
Adult Education."
.A feature of the session will be a
discussion of "What's wrong with our
films?" by distinguished Canadian rep-
resentatives of film-makers, film-spoh-
sors and film-users, under the chair-
manship of Graeme Eraser, Vice-
president of Crawley Films Limited,
Ottawa.
Degrees at Indiana U.
There are over one hundred gradu-
ate students in residence who are tak-
ing a major emphasis toward the
master's degree or a minor toward
the doctor's degree. Of these, 42 are
graduate assistants. Twenty-seven of
the 42 are working on a master's de-
gree and 15 on a doctor's degree. The
last degrees were received from 34
different colleges and universities,
from 14 different states and four
foreign countries. The state of Indiana
led with 8, followed by 6 from Illinois.
5 from New York, 4 from Ohio, and '^
from both Tennessee and Alabama.
Indiana University Audio-Visual Center Graduate
Assistants with Directors'' 1st Semester 1957-58
1st Row: Larson', Patron, Gonce, Gibert, Conzon, Kaufman, Miller, Boone, Town-
send, Rugg'; 2nd Row: Howell, Jackson, Rietberg, Ritchie, O'Connor, Alcorn, Sayed,
Davis, Stamper; 3rd Row: Smith, Weisgerber, Scholl, Armstrong, Kopost, Bordwell,
Curl, R. Brown, McMurtrie, Simmons; 4th Row: P. Mitchell, Skinner, Uelsman, Pfoff,
6. Mitchell, Holloway, Mollis, L. Brown, Weber, Duberstein, Cobun. Absent: leno,
Landsaw, Maesaka.
10
EdScreen & AV Guide — Januarv, 1958
New ideas in teaching and training tools
. . . crafted by Bell & Howell, the recognized leader in audio-visual equipment.
Here are only samples of the broad line that includes: New Electric Eye
Cameras . . . Time and Motion Cameras . . . Slide and Movie Projectors . . . high
fidelity Tape Recorders ... all with Bell & Howell's famed engineering quality.
All are sold and serviced by the nation's most experienced A-V dealers.
Spool Load Electric Eye Camera
— automatic exposure control. Lets
everyone shoot expertly. 240EE.
Automatic Slide Projector— Changes
slides automatically or by remote con-
trol. Easiest to use. Robomatic.
Brilliant Multipurpose Projector
— same versatility as 724G, with extra
brilliant 750 watt illumination. 724A.
4-Speaker Tape Recorder-high fidel- Deluxe Portable Tape Recorder-su-
ity lor music appreciation. Unique sound perior 2-speal\er model, versatile and
system, simple operation. 300L. compact, newest control features. 775.
Heavy Duty Sound Projector— meets
all projection situations, conference
rooms to auditoriums. 16mm. 614CB.
Most popular sound projector — due
to outstanding sound and pictures,
proven dependability. Magnetic re-
cording model also available. 385CR.
EdScreen & AV Guide — January, 1958
Ask your Bell & Howell A-V dealer for a demonstration of these
products. For full descriptions and prices, call him today,
or write Bell & Howell, 7117 McCormick Road, Chicago, Illinois.
^ Bell e Howell
FINER PRODUCTS THROUGH IMAGINATION
11
Western A-V Conference
This year NAVA will holii its Wes-
tern Conference at the Huntington-
Sheridan Hotel in Pasadena, Calif.,
January 22-25. The Conference will be
devoted to working out ways in which
audio-visual dealers can be more help-
ful to a-v users of equipment, mate-
rials and supplies in business and in-
dustry, education, the church field,
and other areas of activity.
Dr. Ray Denne, San Diego County
audio-visual director, will be the theme
speaker. Dr. Frances Noel, chief of the
California Bureau of A-V Education;
Dr. John S. Carroll, professor of edu-
cation at the Santa Barbara campus
of the University of California, and
Don White, N.WA executive vice-
president, will also be featured speak-
ers.
Paul Cox, who has been appointed
Conference chainn.in, wants all NAVA
members to know they are invited to
attend and that every effort is being
made to make the Conference an out-
standing success.
Festival Meets in Columbus
Sixth annual film festival of the
Film Council of Greater Columbus
(Ohio) will be held April 16-17, 1958.
Entry preview deadline March 1. .Ad-
dress Film Council, Daniel F. Prugh,
president, 280 E. Broad Street, Colum-
bus 15, Ohio.
Annual Conference *
California Education Assn.
Teachers, administrators, supervisors.
and other persons interested in educa-
tion will have an unusual opportunitv
to attend the annual conference of the
AUDIO-VISUAL EDUCATION OF
Dr. Stephen M. Corey
C;ALIF0RNI.A which will meet at
Asilomar, January 31, February I, and
2. 1958.
The keynote speaker for the con-
ference will be Dr. Stephen M. Corey,
Dean and Professor of Education,
Teachers College, Columbia Univer-
sity. He will speak at the Friday morn-
ing general session on "FUl URE OF
MATERIALS IN THE CURRICU-
LUM-PRACTICE AND RESEARCH
POINTS THE WAY." The theme lor
the Saturday morning address by Dr.
C:orey will be "A NEW LOOK AT
CALIFORNIA."
One of the high points of tlie con-
ference will be the demonstration by
the .Army Language .School under the
leadership of Colonel Walter E. Kraus,
Commandant, United States .Army
Language School, Presidio of Monte-
rey. The demonstration will be con-
cerned with the materials, techniques
and equipment used by the army to
implement the instruction in the .Army
Language School.
Illinois Audio-Visual
Association Elects
The annual fall meeting of the Il-
linois .Audio-visual .Association was
held in Rockford, Nov. 1 & 2. The
two day program included greetings
from the city and county superintend-
ents, presentation of Wheaton Col-
lege campus AV by Grosvenor C. Rust,
and of local AV conference techniques
in Ohio by Dr. Clyde .Miller. There
were panel presentations on local re-
sources and on "What I Would Like
from an AV Department."
-At the annual business meeting the
following new officers were elected:
president, Horace Wollerman, Direc-
tor AV Education, .Alton Community
Unit School: vice-president, Virgil
.Alexander, Director of Instructional
Materials and Evening School, North-
ern Illinois University; Treasurer, Mrs.
Violet Auwarter, Director of AV Edu-
cation, Jack.sonvilIe Public Schools:
executive-secretary, Mrs. Beatrice S.
Simmons, Illinois Ofiice of Public In-
struction, Springfield. Three new mem-
bers of the Executive Committee are
J. Ross Young, Director .AV Educa-
tion, Richwoods Central High School,
Peoria: Robert Burns, ,AV Director,
Evanston District ()5; and Verne Stock-
man, Eastern Illinois University. Hold-
over members of the Executive Com-
mittee are: Peers Ray, Director of
Visual Aids, Rockford Public Schools;
Roberta Lynch, Director AV Educa-
tion, Moline: Don Crawford, Western
IHinois University; Roy DuShane,
Superintendent of Schools, DuPage
County,
A-V in India
I'hc governments of India's Jammu
:ind Kashmir provinces have made
significant strides in surmounting the
age-old barriers of geographical and
cultural isolation. One of their most
effective media is a recent innovation,
a mobile motion-picture unit equipped
with Victor Ifinmi projection and
sound equipment, fitted on a Jeep
van. Day or night, regardless of weath-
er conditions, a sizeable audience in-
variably collects.
I'he liliii'- shown arc piiiii.iiiK edu-
cational, with some entertainment in-
cluded to maintain enthusiasm. For
night showings, a portable 8' x 6'
screen and the original 12" Victor
speaker replace the units mounted in
the van.
The cinema-van has operated with
such remarkable durability and relia-
bility that its designer has been com-
missioned to build four more.
People in the News
No. Hollywood, Calif.: Don E. War-
ner and W. E. Williams are president
and v. p. respectively of the new firm
of .Audiotronics Corporation, North
Hollywood, Calif. Both were formerly
with Newcomb Electronics Corp.,
Warner as chief engineer and v.p.
They plan a full line of ".A.T.C. "
radios, record and transcription players
and other electronic items for school
use.
Pres. Don E. Warner, left, and
Vice Pres. W. E. Williams
12
Frl^rrppn Tt A\/ CuA^
inn.ini-v/ 1Q^«
Extreme close-up of scanning beam optics, sound drum, and film sound track as they ap-
pear on a Kodak Pageant Sound Projector. Picture shows them obout 4'/^ times actual size.
How to make your movies
sound as good as they look
If you wont to h^ar all the sound on a 16mm
sound track, your movie projector should have
on adjustable scanning beam and a well-
baffled spealter, among other refinements.
Here's why . . .
The photographic (optical) sound trackon
your 16mm films is a "picture" of the sound
vibrations you want to hear. To "see" this
sound picture, a 16mm projector scans the
variations in area or density with a tiny
beam of light.
The beam shines through the sound track
and registers its variations on a photo-
electric cell. The cell turns these modulated
light rays into electrical impulses and sends
them to the amplifier, then on to the loud
speaker.
50 to 7000 cycles per second
The best 16mm sound film recording picks
up sound waves varying from 50 to 7000
cycles per second. If you want to hear this
full frequency range, your projector must
be able to reproduce both the highest fre-
quencies (6000-7000 cps.) and the lowest
(50-100 cps.). When your projector won't
do this you lose much of the naturalness
and value of your sound reproduction.
The Kodak Pageant Sound Projector has
a "Fidelity Control." It is a simple de-
vice for focusing the tiny scanning beam
with great accuracy so that it can pick up
all the high tweets and trills on your sound
track. This is necessary because 16mm
sound tracks differ — some are projected
with the emulsion side facing the sound op-
tics, others, with the base side facing it. If
scanning focus is fixed and cannot be ad-
justed, the light beam may be too wide to
measure the frantic succession of high-
frequency beeps or tones.
At 7000 cycles per second, for example,
these variations in the sound track are only
.001-inch wide. Yet the Pageant Fidelity
Control squeezes its sliver of light through
even this miniscule .001-inch gap, and
brings all the high-frequency sounds crisp
and clear to your ear.
But how about the woofs?
At the far end of the Pageant sound system
you get another plus value. It is the speaker
— mounted as it should be in a baffled en-
closure. This allows you to hear the low-
frequency sounds — woofs and basses that
add resonance and body to please the ear.
Without baffling, you'd lose these low
tones because they tend to "leak" around
the sides of the speaker cone, from front to
back and back to front, and cancel each
other out. The baffled Pageant enclosure
projects these bass sounds out into the room
where you can enjoy them.
Ask your Kodak audio-visual dealer to
demonstrate Pageant sound for you. Use a
film of your own choosing. Compare Pag-
eant sound with the finest 16mm sound
you've ever heard. Then select your pro-
jector with your ears wide open.
EASTMAN KODAK COMPANY, Dept. 8-V, Rochester 4, N. Y.
EdScreen & AV Guide — January, 1958
13
Washington, D. C: Anna L. Hyer
was recently named executive secretary
of the Department of Audio- Visual
Instruction (DAVI) of the National
Education Association and as director
of the NEA Division of Audio-Visual
Instructional Services. She succeeds
Floyd E. Brooker in her new positions.
Los Angeles, Calif.: Ed .Altshuler,
former Sales Manager of Berlant-Con-
certone, is the new Managing Director
of the .Magnetic Recording Industry
Association. He replaces Mark Mooney
of Tape Recording Magazine, who has
handled the job on a part-time basis.
Ed's headquarters will be at 6231
Scenic Ave., Los Angeles 28.
In Memorium
Waldemar Gjerde, Specialist. Audio-
Visual Education, Iowa State Teachers
College, Cedar Falls, Iowa, died of a
heart attack on December 9, 1957. He
was 51 years of age.
Dr. Gjerde was president of the
Audio-Visual Education Association of
Iowa, and a member of the Board of
directors of the Department of .Audio-
visual Instruction of the NEA. He
served as secretary of the Lake Okoboji
Audio-Visual Leadership Conference
in both 1955 and 1956 and also served
as a consultant on the DAVI Field
Sen'ice Program since it was first
started in 1955. He also served as one
of the committee planning the Iowa
.\udio-Visual Pilot Center Program
that resulted in a statewide program
of Instructional Materials Workshops.
Dr. Gjerde was a graduate of Augs-
burg College in Minnesota, and re-
ceived his Masters Degree from the
University of Minnesota and his doc-
torate from the State University of
Iowa.
Prof. Freeman Brown Dead
Prof. Freeman H. Brown, 59, of
3605 Nakoma Rd., director of the
University of Wisconsin Photographic
Laboratory, died December 1, after a
short illne.ss. Prof. Brown was a pio-
neer in the development of simple
©iwf
m
SCREE
OR
Special clips provided with each screen
Mildew and fire resistant Matt white screen surface gives—
CLEAR PROJECTION
WIDE ANGLE VIEWING
EASY CLEANING with art gum or Ivory Soap
"
Patent Pending
^;0w and Different
It's not STUPENDOUS or COLOSSAL-and
you could live without it, but
If you want clear projection— wide angle
viewing at a most reasonable price— You'll
be interested in using the newest idea in
screens.
Send for descriptive literature and prices.
We'll be glad to demonstrate.
DRAPER SHADE CO. Spkerand?i„d.
slide techniques as aids in teaching
and was associated with the Wisconsin
Extension Division for 26 years.
Prof. Brown studied at the State
Teachers College, Oshkosh, and at the
Universities of Wisconsin and Minne-
sota, receiving his bachelor's degree
at the latter in 1931.
University Pres. E. B. Fred paid
tribute to Dr. Brown's help to "count-
less faculty members in introducing vis-
ual aids into the University curricu-
lum" and for counseling faculty mem-
bers on the uses of photographic
equipment and procedures for the
improvement of teaching.
(1958 Calendar of Events)
Jan. 22-23-Canadian Film Institute
Conference on Films, Unitarian
Church, St. Clair .Avenue, Toronto.
Jan. 22-25-NAVA Western Confer-
ence, Hunlington-Sheraton, Hotel,
Pasadena, California.
Jan. 24-25-Oregon Audio-Visual .As-
sociation, Oregon State College,
Corvallis, Oregon.
Jan. 27-31-U,S. Dept. of Agriculture
Sixth Annual Visual Workshop,
Washington, D. C.
Jan. 3I-Feb. 2— Audio-Visual Educa-
tion .Association of California, Asilo-
mar, Calif.
Feb. 21-22-N.AVA Institute Board of
Governors, Morrison Hotel, Chica-
go. 111,
Feb. 22-25-American .Association of
School .Administrators, Regional
Convention, St. Louis. Mo.
March 2-6— American Society for Cur-
riculum Development, Olympic Ho-
tel, Seattle, Washington.
March 8-11— .A.AS.A Regional Conven-
tion, San Francisco, Calif,
March 17-21-Master Photo Dealers
and Finishers Association, Hilton
Hotel, Chicago, 111.
March 29-Apr. 1-A.ASA Regional Con-
vention, Cleveland, Ohio.
-April 21-25— Dept. of Audio-Visual In-
struction, NEA, Minneapolis, Minn
April 21-25— Society of Motion Picture
and Television Engineers, 83rd Con-
vention, Ambassador Hotel, Los
-Angeles, Calif.
May 5-9— -American Society of Train-
ing Directors, Sheraton-Park Hotel,
Washington, D. C.
July 20-24-National Institute for
-Audio-Visual Selling, Indiana Uni-
versity, Bloomington, Ind,
July 26-29— NationaLAudio-Visual Con-
vention, Morrison Hotel, Chicago,
111.
Aug. 17-23-1958 International Reli-
gious -A-V Workshop, Penn State
University, University Park, Pa.
14
EdScreen & AV C,\i\Ap — Jnnunrv IQSR
editorial
MISGUIDED SCIENTISTS
Since the summer of 1956 we've been hearing of
the tremendously important project undertaken by
the Physical Science Study Committee. This group
of eminent scientists and educators is developing a
"streamlined approach to the study of science at the
high school level."
The initial emphasis of this Committee has been
upon developing new cinriculum, methods, and ma-
terials for the teaching of physics. Already the first
volume of a new physics text has been prepared and
is now being used experimentally in high schools.
Motion pictures are to be an integral part of this
new forward-looking educational program. And right
at this point is where we believe these eminent scien-
tists and educators have been woefully misguided.
Between fifty and sixty "movies" on physics are to
be produced in the next two years. Where are they
to be produced? Hollywood. Who is guiding their
production? A top Hollywood director-producer is
serving as chief consultant of the film program. Why?
Well, the executive director of the Science Committee
project is alleged to have said "we hope the films will
be more interesting than the usual educational films."
Maybe that's the reason the Committee was guided
toward Hollywood.
We'd like to ask the Committee a question. DID
YOU ASK MICKEY SPILLANE TO WRITE THE
NEW PHYSICS TEXTBOOK FOR YOU? He writes
more interestingly than the authors of the usual
physics textbooks. He knows how to use the written
language so it attracts millions of readers. Did you
ask him or his like, how to write about physics?
Obviously not. These are silly questions, aren't they?
But how did you become so misguided when it comes
to making motion pictures related to your physics
textbooks?
Why do you make your snide comments about the
"usual educational film"? Are your opinions of ex-
isting educational films based upon scientific evidence?
Have you reviewed all the research that shows pretty
clearly that the "usual educational film" is an ex-
tremely effective means of teaching people? Who has
misguided you into the notions that the laws of phys-
ics will be better understood when mouthed by Bill
Board's Bumpkins or Uncle Jim's Animal Cousins
than when demonstrated and clearly explained by a
physics professor presenting the facts straight?
Confusion and fuzziness seem to be inevitable when-
ever the concepts of entertainment and education get
mixed together in the same thinking. Most of the
trouble results from a lack of clear understanding of
what interest is. Granted that before a person can be
entertained or before he can learn he must be inter-
ested. His attention must be captured and held. But
attention and interest in the classroom cannot be
captured and held effectively by the irrelevant and
distractjonary devices used in entertainment. The
audio-visual methods that cause serious learners to
remember and to think are different from the movie
methods that cause the mass audience to laugh and
forget.
The executive director of this extremely important
science education project is said to have said "the
motion picture phase is going to be expensive." We
hope he means that these Hollywood produced educa-
tional pictures would be expensive only in terms of
their cost in dollars. There is greater urgency now for
improved methods and materials in the teaching of
the physical sciences than in the summer of 1956.
The cost of misguided thinking in the production of
these direly needed new tools for science teaching may
come to be measured in terms of time and effort
wasted when there was no time to spare, and when
every effort should have counted more.
Paul Q. Rcch
EdScreen & AV Guide — January, 1958
15
VIM, VIGOR, VITALITY AND
VARIETY IN THE A-V PROGRAM
William B. Hartley
Slate Teachers C:ollege
Tawson, Maryland
THE audiovisual field has long been
characterized by men of energy, in-
deed, no other aspect of the edu-
cative process has had more spirited or
enthusiastic supporters. They have
been vkilling to tell all who would listen
about the wonderful powers encased
in their little black boxes. "Causes"
and crusades need this vim and vigor
to arouse the lethargic and to stimu-
late the slothful. The cheerleader,
evangelist, and the publicist serve a
useful purpose in education as well as
in other fields. But pure, unadultera-
ted ver\e is not enough. Leadership,
too, is needed.
The advocates of integrated multi-
sensory learning, employing modern
tools and techniques, have been for-
tunate in the quality of their national
leadership. Dale, Wittich, Kinder,
Noel, Hoban, Brooker, Reed, Mc-
pherson and dozens of others have
made vital contributions to our un-
derstanding of the ways in which
youngsters learn and the materials and
methods for vitalizing the teaching-
learning process. The movement has
not been nearly so fortunate in the
cjualiiy of leadership at the local level.
This has been especially true at the
grass-roots — in P.S. 192, or at Center-
\ille Junior High School, in Zenith
High, or in Halfback College. Here
the audio-visual coordinator is likely
to be a combination drudge, clerk,
mechanic, scheduler, expediter, tracer
of lost equipment, and part-time-
rushcd-harried-teacher. How does he
get tliat way? Let us take a typical
example.
Sam Serious was an outstanding stu-
dent at State College. He was inspired
by good instructors to make his teach-
ing lively and meaningful. He
(|ui(kly grasped tlie meaning of the
audio-visual concept and saw the rich
possibilities in utiizing the concrete
to illuminate and enrich abstract gen-
er.ili/atiotis. In his first teaching job
he was the pride of his supervisors and
(he idol of his classes. Visitors were
brought into his room to see the re-
markable way in which shadows on a
beaded screen could make the wonders
of the world understandable to young-
sters. So successfully ditl he employ a
variety of teacliing materials that it
was but logical that he should be
placed in charge of scheduling all
materials of an audio-visual nature.
To provide time for this important
ser\ ice he was released from his active
teacliing for one hour each day.
In the days which followed, Sam
organized a projection crew, inven-
toried the school equipment, drew up a
work schedule, projector schedules, de-
vised forms for ortlering materials,
and prepared to serve the school. This
preliminary work was fun. It called
for organizing ability, creative inge-
nuity and imagination. It was reward-
ing also, for Sam valued order and
he felt he was contributing to it in
his school. As time went by, however,
a sense of frustration set in. The cleri-
cal work mounted with each day until
Sam was being swamped by routine
detail. The zip went out of his teach-
ing. Time for vital lesson planning
was simply not available, and physical
energy, so necessary for vital endeavor,
grew lower with each crowded day.
Sam became less and less sure of the
value of his service. Now, after a year
of this routine, our hero threatens to
turn sour. He is even looking at the
possibility of a career in the insur-
;ince business.
Sam is too good a man to be lost
to the teaching ])rofession. The en-
thusiasm and creativity which he
showed in the early days of his career
are badly needed by the youth of our
nation. How can we save him? What
can be done to give him a chance to
do a good, efficient, satisfying job?
How can we help him to exercise
needed leadership on the local level?
First, clerical work should be done
by clerks. To be sure, there is a neces-
sary minimum of paper work in every
teaching job. Above this minimum
teachers should be provided with
secretarial help. Even in an underpaid
profession such as teaching it makes
little sense for trained personnel to be
doing routine work which could
readily, and probably more efficiently,
be carried out by clerks or stenogra-
16
EdScreen & AV Guide — January, 1958
pliers. Let's release Sam for the crea-
tive work of which he is so highlv
capable.
Second, Sam should be given suffi-
cient time during the school day to do
a gcjod job of coordination in the
audio-visual field. In the school of
a\cragc si/e. the coordinator should do
some teaching. He should have an
opportunity to try out the material, to
know the joys of the teacher-pupil
relationships, and teaching will help
him to keep his pedagogical feet on the
ground.
Third, a fair share of the school
budget should be allotted for a variety
of teaching tools and materials. The
future scientists, political leaders, busi-
nessmen, and workers should have
available the best possible educational
environment possible during their
formative years. .\ |)upil passes
through our schools but once. He
should get the very best education
possible.
Given the nearest possible approach
to an ideal situation, what .should Sam
do to contribute in a maximum way
to the educative process? Here are a
few ideas:
shoidd be able to illustrate the
principles of utilization which he
advocates.
4. The audio-visual coordinator
should provide consultation serv-
ice for his fellow teachers. He can
a. Help them to locate mate-
rials.
b. Give advice concerning utili-
zation problems.
c. .Assist in class reports and
projects.
d. Help with construction ac-
tivities which result in mate-
rials unic|uely suited to the
needs of the group for whom
they are intended.
e. Maintain a library of audio-
visual books, catalogs, and
magazines. Circulate articles
and pamphlets of interest to
teachers.
5. Sam can give his program a lift
by proper publicity methods.
Some possibilities in this respect
are:
a. Speak to PTA, service clubs
and other groups.
b. Issue a local bulletin to his
fellow teachers calling their
1. He certainly should work with
the piojector crew. Here is a real,
live, practical learning situation.
The youngsters with whom he
works can learn valuable, lasting
lessons. The close working asso-
ciations of Sam and his crew
furnish an enviable opportunity
for a good leader and counselor
to be a positive influence on
youngsters.
2. The overall planning of syste-
matic distribution is Sam's real
job. The better the system, the
better the chance for the proper
use of materials in individual
classrooms.
3. A teacher as good as Sam should
give demonstration lessons for
other teachers in the school. He
attention to new materials,
procedures and ideas,
c. Furnish news releases to the
press and furnish photo-
graphs for exhibits, articles,
and reports.
6. Someone should have the time
and inclination to experiment —
try new ways of teaching and re-
port the results. It may be that
Sam will do this. Perhaps some-
one else in the school will have
a special interest in this type of
activity. The A-V coordinator
should be ready and willing to
help in such important work.
7. If Sam has ideas, reactions, or a
report of a good piece of teach-
ing, he should write it up for an
educational journal. Such prac-
tical articles are badly needed.
There are plenty of college pro-
fessors writing, but there is a
dearth of good articles from the
field. Such writing is a real con-
tribution to .\merican education.
8. Sam should look forward and
build for the futme. He should
look forward to the time when
every school will own a basic
minimum library of films, film-
strips, records, and other teach-
ing materials. He should begin
building, even if only in a small
way so that the teachers in his
.school may have the materials
they need when they want them.
Such a program as has been outlined
should help to make the best use of
Sam's vim and vigor. It will also lend
vitality to the school's program. Life
can be given to the A-V program in
certain other ways. When looking for
life look to youth. Pupils should be
involved in more phases of the teach-
ing-learning process. Too many things
are done to them to help them learn.
More should be done with them. The
program will be better if it is the
pupils' program. Carefully guided by
good teachers the class members may
do much and do it well. Several ex-
amples will help to illustrate this
point.
Have you tried having a committee
of pupils preview the film, introduce
it to the class, .set up the purpose for
viewing and lead the discussion after
the presentation? It works, and it en-
livens, enriches, and vitalizes the pro-
gram greatly.
Another teacher might help the
pupils to employ graphic materials in
their reports to the class. Charts,
graphs, time-lines, models, exhibits,
demonstrations and the like can be
woven into pupil presentations. Some
groups can go further and use films,
filmstrips. slides, tape recordings, field
trips and many other materials in
their reports. Real learning will re-
sult.
Involvement of the pupils does not
mean relinquishing the teacher's pre-
rogatives. As much skill is needed to
help pupils devi.se a good, meaningful
illustration as in teaching facts. Fur-
ther, learning is more vital, more last-
ing, if pujjils are interested and react-
ing positively. \ pupil who comes to
the chalkboard and fills in the miss-
ing part of an illustration learns more
than if he simply watches the teacher
fill it in. The other members of the
class learn more too for they react
actively to the challenge. A bulletin
board is better if it calls upon
the pupils to do something than if it
is just to be looked at and shrugged
(Continued on page 25)
EdScreen & AV Guide — January, 1958
17
11
CONTINUITY OF LIFE ' FILM SERIES
Produced at Indiana University
MALCOLM FLEMING — Chief cinephotographer for the
Continuity of Life film series observes some microscopic
orgonisms before photogrophing them through the phase
microscope.
A HOLLYWOOD director may have
trouble in directing his human six
feet tall players, but the producers
of the "Continuity of Life" film series
at Indiana University had to direct
temperamental organisms which were
sometimes no bigger than one two-
thousandths of an inch.
These four films deal with the basic
characteristics of plants and animals,
asexual reproduction, meiosis and
meitosis, and sexual reproduction.
They were produced through the co-
operation of the University's Depart-
ments of Botany, Bacteriology, Zoology
and .\udio-Visual Aid.s.
The heads of these science depart-
ments joined forces with Malcolm
Fleming of the Visual Aids Depart-
ment in planning and producing this
unique film series.
Most of the filmed footage was pro-
duced in the University's Jordan Hall
of Biology and in the various labora-
tories and the grenhouse on the cam-
pus itself. All of the outdoor shots
were done around the area of Bloom-
ington, Indiana where the University
is located.
Many production problems plagued
the production staff in the early weeks
of planning. First of all, the various
specimens had to be studied in order
to learn the exact sequence of an or-
ganism's activity so it could be photo-
graphed during one given phase. But
by far tlie most difficult problem was
how to make a given organism react
and live normally under the strong
heat of the photographic lights. A
good example of this problem was
found in the yeast budding and mei-
tosis se(]uences. The yeast which is
only about one-tenth of an inch long
had to be photographed again and
again because it would always die
under the strong light. Finally, Mr.
Fleming, who was in charge of the
cinephotography, designed an inter-
rupter light which would flick off and
on every few seconds, but which was
bright enough for photographic pur-
poses.
In the first film in the series is "The
Characteristics of Plants and Animals."
Many kinds of microscopic and sub-
microscopic plants and animals are
used to show basic characteristics com-
by Robert Garcia
mon to all living things.
The one-eighth inch high Hydra is
shown in all its eerie glory in its
movement, response to stimuli, repro-
duction, growth and containing of
energy. Reijroduclion is stressed as
the process which will forever assure
the lasting life cycle. For many stu-
dents this film will answer the age-old
(juestion as to "what is the basic na-
ture of life; where did it start and
how does it continue?" This film also
shows that all life comes from pre-
existing life; that living things have
similar characteristics; and that the
cell is the center of all living things.
The wonder of color time lapse pho-
tography reveals the smallest move-
ment in plants. A rose seed grows,
bends and seeks the sunlight above.
A Hydra recoils from the touch of a
minute platinum needle as a com-
jjanion plant shrivels and dies from a
mere touch of this needle.
In the reproduction and growth se-
quences of this film, a Hydra is shown
as it dexelops a bud which grows
larger and larger until it eventually
breaks off and forms a new living
Hydra. Flowers are seen producing
seeds which grow into new plants
keeping up this cycle of life. The
process of food making and the manu-
facture of chlorophyll are more of
the film's colorful sequences. Even the
most microscopic .Algae, only one-tenth
of a molecule large, does not escape
the camera's detection of life's basic
processes even in the world's smallest
living things.
The differences between animal and
plant cells are stressed by the fact that
animal cells have no cell wall, but are
surrounded by a plasma membrane
that is only one-hundredth of a mole-
cule thick. But when magnified by the
camera the membrane resembles the
great wall of China. Growth and divi-
sion of the nucleus is also sliown, but
is more fully developed in the meitosis
film which deals with cell division.
The general purpose of the second
film, which deals with "Asexual Re-
production." is to show how reproduc-
tion has kept the continuity of life
tlirough the ages. By means of various
specimens such as the quarter incli
long Planaria or flatworm; the hydra;
18
EdScreen & AV Guide — January, 1958
and the one two-thousandth inch
mold-producing Penccillin, the film
shows the basic differences between
asexual and sexual reproduction.
After the opening sequence, time
lapse photography transports the
viewer into the world of the sub-
raicroscojjic Algae, shown in the proc-
ess of division. The one twenty-five-
hundredth of an inch large bacteria
and paramecia are also shown as they
jerkingly move apart by fission. Ihe
Planaria pulls itself into two parts
witli two separate worms as a result.
During this sequence the production
crew had a special problem. In using
the high ])ower objective of the micro-
scope and focusing down on two or
three worms, they had to guess which
worm would divide. Since Planaria
division is entirely unpredictable, five
days were spent in photographing this
sequence.
.\ second type of asexual reproduc-
tion treated in this film is that of the
microscopic yeast plant which pro-
duces a little pink bud as small as
one two-hundred-and-fifty- thousandth
of an inch. This bud eventually sep-
arates from the parent and becomes
an adult yeast.
The camera then moves to larger
plants and shows how the strawberry
plant produces long spidery growths,
called rimners, which grow from the
plant like snakes and take root many
feet from the plant itself. This proc-
ess is also shown by time-lapse photog-
raphy. The chrysanthemum is shown
with its underground creeping stems
called rhizomes. A short segment of
the film is devoted to artificial propa-
gation as a farmer takes a geranium
and places cuttings in the moist soil
where they take root and slowly de-
velop into a new plant.
With the use of special laboratory
equipment and modified lighting, an-
other type of asexual reproduction is
shown. This method is characterized
by the formation of special cells called
spores. Molds, such as penecillin and
Rhizopus, are shown |)roducing spores
and the camera catches with painstak-
ing detail the flight of one such
minute spore and follows it through
its germination and reproduction
periods.
The second half of the film shows
groups of plants and animals which
can produce both sexually and asexu-
ally. The yeast plant, for instance, can
form spores sexually and also produce
buds asexually. The complex Hydra
can produce male and female gamates
which are small reproductive units
found in both male and female sex
cells. The film ends as the golden
flower Impatiens discloses the differ-
ence between asexual and sexual cut-
tings off.spring and its sexual seed off-
spring, which even differ from the
parent Impatiens in color and size.
The production of the third film
dealing with meitosis and meiosis was
by far the most difficult, but the most
rewarding of the series.
In one Meiosis sequence which uti-
lized the size changing gene makeup
of the common 'grasshopper, it was
found that the common Indiana grass-
hopper could not stand the harsh
photographic lights and tlierefore
often died. So more than 150 of these
insects were imported from Florida
because they could stand the lamps'
heat intensity.
The film opens with submicroscopic
sequences showing the behavior of
chromosomes during meitosis in the
tip of an onion root. The fine threads
of the nucleus from which the chromo-
somes will form are magnified to the
point of resembling thick ropes. The
process of division is then shown as the
threads shorten, thicken and dupli-
cate themselves — each thread being
exactly like the others. .\\l of the
above scenes were produced in the
Hall of Biology's bacteriology labora-
tory.
Scenes of whitefish embronic cells
show how animal meitosis is essentially
similar to plant meitosis. Using time-
lapse photography meitosis is shown
in the submicroscopic living Tran-
descantia's staminal hair cells. This
sequence, one of the most fascinating
in the whole series, has never been
produced before. It was photographed
entirely through a high power phase
microscope which speeds up the cell
activity about one hundred times,
thus enabling a month-long process
to be shown in two minutes.
The large vibrating nucleus, the con-
stantly moving chloroplasts and the
thickening of the cytoplasm, are clearly
shown during prophase.
Meiosis, which has two successive
cell divisions, is first shown in the
common waterlily and then through an
animated sequence which depicts a
simplified cell containing four chromo-
somes during their first and second
division. Using time-lapse photography
once more, the cells from a grasshop-
per's testes are used to show the proc-
ess of meiosis in living material. Again
the phase microscope is used to show
the never-ending nature of the proc-
ess as one stage flows into the next.
Meitosis and meiosis are then sum-
marized and compared by an animated
episode which makes amazingly clear
. . . the main divisions difference in
the two processes.
The last of the four films deals with
the basic nature of "Sexual Reproduc-
tion." In this film, a number of speci-
iEdScreen & AV Guide — lanuatv, 1958
mens are used which students could
never see in their school laboratories.
The film utilizes the lily, the ascaris,
the frog, the salamander, and tropical
fighting fish to illustrate this point.
.\gain, as in the first film which
deals with plants and animals, the
film shows that although sexual re-
production may differ in certain de-
tails in different organisms, its basic
feature is the same in all organisms.
The introductory scenes of the film
concentrate on the differences between
male and female tropical fighting fish
and the similarities in the water lily.
The idea that sexual reproduction al-
ways involves the production and
union of gametes is constantly
stressed.
The movement of one size changing
gamete to another gamete is graphic-
ally illustrated by the means of time-
lapse photography. Scenes of sexual
reproduction in the most basic of all
living things, the Paramecium, are
shown to explain clumping, conjuga-
tion, and an exchange of fusion of
nuclei.
Sexual reproduction in flowering
plants is shown and is colorfully high-
lighted by a bursting yellow pollen
tube which frees the white sperms.
The finale of the film traces the
growth of a salamander from the fus-
ion of male and female to the develop-
ment of the minute embroyo and even-
tually to the adult stage. The film
series then ends as the main idea of
the series is stated: "Sexual reproduc-
tion makes possible growth variations
which has benefited man and has in-
sured the survival of many living
things in a varied environment." Thus
life will always continue.
The scientists who collaborated on
the series were Harold J. Brodie, chair-
man of the Department of Botany,
who was in charge of yeast and plant
specimens; Shelby D. Gerking, chair-
man of the Department of Zoology,
animals, grasshopper and Hydra; and
Leland S. McClung, chairman of the
Department of Bacteriology, meitosis
and meiosis.
"The outstanding feature of this
series," said Dr. Leland S. McClung,
is the large number of specimens used
in these films which students cannot
see in regular school laboratories."
Shelby D. Gerking added — "We have
had comments from high schools and
other institutions of learning that have
used these films which prove they are
really slamming home the basic princi-
ples of Biology."
Note: Bob Garcia, a Journalism student
at Indiana University, prepared this most
interesting report on the Continuity of
Life films exclusively for EDUCATIONAL
SCREEN.
19
Reprinted from the September, October, 1957
Chicogo Schools Journal, published at
Chicogo Teachers College
Film Utilization Practices In
Seventeen Elementary Schools
How Are Films Used in the Schools?
by Emilie U. Lepthien
APPROXIMATELY 130,000 reels of
film were circulated to Chicago
Schools by the Division of Visual
Education during the 1955-56 school
year. Since film distribution and pick-
up is on a weekly basis with each
school normally holding films for one
week, the figure of 130,000 films can-
not, of course, indicate how frequently
each film was shown; nor can it, obvi-
ously, indicate the way in which the
films were used or the number and
kinds of students to whom they were
shown.
To determine the extent and kind of
film use within individual elementary
schools, the Division of Visual Edu-
cation conducted a survey last fall.
Selecting Schools To
Participate in the Survey
The survey took place during a
period of three weeks from October
15 to November 2, 1956. In the in-
terest of administrative efficiency, a
limited number of schools, all of which
had the same film deliverv schedule,
were asked to take part in the study.
A total of seventeen schools in two
districts participated.
.Although this number represented
slightly less than five per cent of the
elementary schools in the city, it was
considered to be representative of all
cultural, economic, and social back-
grounds. Included among the seven-
teen schools were several very large
schools, a so-called primary school, a
primary-middle grade school which
was a branch of another participating
school, and several medium- and small-
sized schools. These schools were typi-
cal of their kind, including the fact
that the larger schools had master
teachers who had been freed from
regular classroom assignments.
The schools cJiosen showed a wide
range of pupil achievement levels and
normal variance in faculty. High pupil
and teacher transiency was found in
several schools. Many of the students
in some schools were new to the city
and had entered school with little
previous formal education. In other
schools the pupil population and the
school faculty were relatively stable.
The combined faculties of these
seventeen schools represented slightly
more than five per cent of the total
number of elementary school teachers
in the city.
Film Use Facilities
Vary from School to School
Sixteen schools had visual coordi-
nators. In two instances the master
teacher was the coordinator. Fourteen
(oordinators had full-time classroom
duties and the time for performing
their task as coordinators was neces-
sarily limited.
The facilities and ages of the build-
ings aLso varied widely. One school
had no window shades in classrooms
witli a north exposure. A few rooms
in the older buildings had no electrical
outlets. Other buildings had adequate
outlets in all rooms and good condi-
tions for film viewing.
.\t the time of the survey there were
twenty-eight sound motion picture
projectors in operation in these
schools. The average was, therefore,
one projector for each 18.3 teachers,
but actual allotments within buildings
ranged from one projector for six
teachers to one projector for thirty-
one teachers.
Initially, the visual coordinator in
each school was asked to answer a
preliminary questionnaire concerning
the total number of teachers in the
building, the number of master teach-
ers (since they might not be as likely
to use films as would regular class-
room teachers), and the number of
teachers using films regularly, fre-
(juently, occasionally, and not at all.
How Frequently Do
Teachers Use Films?
The answers to the questionnaire
revealed that 52 per cent of the teach-
ers used films regularly, 17 per cent
frequently, 12 per cent occasionally,
and 19 per cent not at all. Of the 99
teachers who did not use films, prob-
ably 13 were master teachers, although
no provision had been made to de-
termine this in the questionnaire.
The questionnaire also asked the
coordinator to indicate how films were
selected for viewing, Iiow showings of
films were scheduled, and by whom
projector equipment was operated.
Film selections were made by the en-
tire faculty, including the coordinator,
in thirteen schools, by the coordina-
tor alone in two schools, and by a
visual education committee in two
schools.
Five schools reported using films on
a set or master schedule in which the
same period was assigned to the teach-
er throughout the entire semester. Five
other schools indicated the use of a
set schedule but provided additional
time during the week when teachers
could request films on a flexible basis.
Only seven schools employed a com-
pletely flexible schedule. This repre-
sented 11 per cent of the .schools in
the survey.
.\re the schools using motion pic-
tures effectively? Do practices persist
which hearken back to the old Friday
afternoon "movie period?" The author,
Emilie U. Lepthien, a supervisor of
the Division of Vi.sual Education,
sought answers to these and other
questions in a survey conducted for
the Division last fall. This article con-
tains a summary of the survey and
some answers to these questions.
20
EdScreen & AV Guide — January, 1958
Nine schools reported that only
leathers operated the equipment. One
school stated that ecjuipinent was
operated only by the students. In the
remaining schools both teachers and
students operated projectors.
A Report of
Film Use Practices
The method of the survey proper
was to have the visual coordinator
submit a film-use report on each fdm
delivered to the school during the
three week survey. Since one school
failed to submit such reports, data
was secured from only sixteen of the
seventeen schools involved. A total of
278 films were circulated to these si.x-
teen schools. Two hundred thirty-one
films were actually used. The non-use
of 47 films (one out of each six de-
livered) resulted from equipment fail-
ure, the absence of the teacher origin-
ally requesting the film, or the fact
that the film did not fit any of the
units being taught in the school at
that particular time.
The 231 films were shown a total
of 635 times. This included II show-
ings in which a given film was used
a second time by the same class.
.V total of 962 classes were present
lor these 635 showings of the 231
films. Four hundred ninety-four, or 77
per cent, of the showings took place
with only one class present; eighty-
nine, or 12 per cent, with two classes
present; and 52. or 9 per cent, with
three or more classes present. The
mean number of classes present for
each showing was 1.51. In only three
schools were films limited to one class
per showing.
Twenty-eight per cent of the show-
ings involved using only one film at
a sitting; in 54 per cent of die cases,
two films were shown; in 12 per cent
of the cases, three films were shown;
in less than one per cent of the cases
five films were shown at a sitting.
Two schools (a main building and its
branch) reported no more than one
film used per cla,ss period at any time.
Films Used Heavily
At Primary Level
Film use was distributed by grade
level as follows: 51 per cent of the
showings were to kindergarten-primary
classes, 29 per cent to middle grade
classes, and 20 per cent to upper
grades.
The locations in which films were
used were also recorded in the survey.
Of the 635 showings, 521, or 82 per
cent, took place in classrooms; fifty-
nine, or 9 per cent, in special movie
rooms; and 55, or 9 per cent in as-
sembly halls. Two schools used the
assembly hall exclusively, and one used
a movie room exclusively.
During the survey period, the Di-
vision of Visual Education circulated
an average of .86 films per teacher per
four-week period on an all-city basis.
During the three-week period, how-
ever, three schools of those involved
in the survey received at least one and
one-half films per teacher (approxi-
mately two films per school month),
seven more schools equalled or ex-
ceeded the city mean, and six schools
fell below. The number of film show-
ings per teacher in the schools sur-
veyed in the three-week period ranged
from .38 in one .school to 2.8.
importance and was
used
for the fol-
lowing tabulation:
Number of
Subject Area
Showings
Arithmetic
16
Art
34
Guidance
39
Health
44
Home Mechanics
3
Language .Arts
163
Music
16
Physical Education
5
Safety
17
Science
226
Social Studies
365
No .Area Indica
ted
34
635
Subject Areas in Which
Films Are Used
.\ check of the areas of learning
for which teachers used the various
films indicated that 37 per cent of the
showings were in connection with so-
cial studies. Guidance films, which also
included citizenship, were not in-
cluded in this figure. Language arts
films, amounting to 17 per cent of the
total showings, were used almost en-
tirely in the middle and kindergarten-
primary grades.
Where teachers indicated more than
one subject area in a film, the first
area listed was considered of primary
— ChicaKo Public School Photo
Suggested Grade Placement
Sometimes Ignored
A total of 962 classes, as was shown
above, viewed the films included in
this survey. Each film circulated by
the Division of Visual Education is
listed in the Catalog of Motion Pic-
tures for Use in Chicago Public
Elementary Schools. Included in the
listing is a recommendation as to the
grade-level or levels at which the film
shoidd properly be used. These rec-
ommendations are made by film pro-
ducers and film reviewers on the basis
of vocabulary levels, difficulty of con-
cepts presented, and relation to areas
EdScreen & AV Guide — January, 1958
21
Table I.
Grade Level of Viewers and Suggested Grade Placement of Films
Films Suggested tor Films Suggested for Films Suggested for
Grade Level of Viewing Kindergarten-Primary Middle Grade Upper Grade
Class Use Use Vse
Kindergarten-Primary
Grades 424*
56
14
Middle Grades
16
176*
79
34
158*
Upper Grades 5
•These figures indicate number of showings at the appropriate level as suggested by
the Catalog of Motion Pictures for Use in Chicago Public Elementary Schools.
of study for the various grades.
Table I shows the grade levels at
which films were shown and the levels
recommended for these films. It be-
comes apparent that some classes were
shown films not suited to the viewers.
Although no conclusive evidence
could be presented to state that all of
the films shown at appropriate sug-
gested grade levels were used to good
educational advantage, at least they
tend to fall within the abilities, in-
terests, and study guide suggestions
for students of those grades.
It is doubtful if any of the showings
of films listed for more advanced
groups could have had much educa-
tional value for kindergarten-primary
students. Although the subject or
topic may have seemed appropriate,
the vocabulary level and the concepts
were probably too difficult for small
children.
The How and Why
Of Good Film Use
The survey seems to demonstrate
that in many ways films are being
used effectively in the schools. A need
for improvement, however, is also
indicated.
Educators are generally in agree-
ment that the best utilization of edu-
cational films takes place m the
classroom with one class present and
with only one' film used in a given
period. Also essential are proper prep-
aration and follow-up discussion and
activities. To accomplish this a second
showing of the film during the same
period or at a later date may some-
times be necessary.
Good utilization of films should
begin with careful selection by the
teacher of film materials which intro-
duce, supplement, augment, or sum-
marize a unit or part of a unit of
instruction. The dubious contention
that children "will get something out
of the movie" regardless of its relation
to any topic being studied by them is
not borne out by research.
Schools today are confronted with
an ever-expanding curriculum. The
length of the school day and the school
year remain die same. Research has
proved that more learning takes place
in less time with greater retention
when films are used as a part of in-
struction than when textbooks alone
are used. Research, however, also
points out that the films used must
be related to the units or topics being
studied by the class.
In order to produce maximum bene-
fits, an educational film must be used
at a time when the subject it deals
with is being studied, not during a
so-called "movie" period to which the
class and teacher look forward each
week as a kind of relaxation and re-
ward for good behavior or for work
completed.
Recommendations
To Film Users
The data developed in this survey
indicate that, insofar as the schools
studied are representative, there is
need for improvement, in the way in
which educational films are used in the
elementary schools. The following are
the principles which should be ob-
served by principals, visual coordina-
tors, and teachers in improving the
effectiveness of film use:
1. Wherever the physical conditions
of the school permit, films should be
shown in the classroom, not in an
auditorium or other large room.
2. No more than one class should
view a film at one time. Even though
two or more classes may be at the same
grade level and may be considered
to be interested in the same topic, it
is doubtful whether two teachers pre-
sent a given body of material in exactly
the same way or aim at developing the
same concepts at the same time.
3. No more than one film should
be used in a class period. Thorough
and effective use of a ten-minute film
(allowing time for preparation of the
class, film showing, and follow-up dis-
cussion) requires almost half an hour,
with additional time necessary if a re-
showing seems desirable.
4. Flexible scheduling of projector
and film use is better than a set sched-
ule. Flexible scheduling permits the
use of a film at a time in the day and
week when the class has reached a
point wliere a film may be used most
profitably.
5. Wherever good utilization war-
rants additional equipment, the num-
ber of teachers per projector should
be reduced. Several of the schools par-
ticipating in the survey did receive
additional projectors in January, 1957.
Since few of our teachers were
"raised" with visual education, leader-
ship is needed to encourage them in
sound practices so that the full benefits
of the use of films may be realized.
Finally, teachers must be encouraged
to consider the film as a part of in-
struction and not as entertainment.
Dry Mount Technique
Mr. V. R. Nicholas,
Coordliiafwr, Meridian School
700 S. Apperson Way
Kokomo, Indiana
The following mounting technique
will be of interest to teachers who are
presently using the dry mounting
method for pictures from magazines.
We ran out of dry mounting tissue this
summer and I had a few more pictures
to mount. I learned that the tissue was
a paper impregnated with a type of
shellac and allowed to dry. I decided
to try the shellac on the back of the
picture and then put the picture and
iTiounting board into the dry mount-
ing press. It worked. Following is the
procedure I used:
1. Trim desired picture to size.
2. Spray back of picture and allow
to dry.
3. Respray to be sure all parts are
covered.
4. Place picture back down on
mounting board and tack as with
dry mount tissue.
5. Place in press (270°) for ten
seconds.
This is much quicker than all the
trimming needed for DMT and also
the tacking that must be done is elim-
inated. We used Krylon plastic spray
at the time, but have been experiment-
ing with shellac and gym seal brushed
on. We cannot give any definite infor-
mation at this time since the pictures
have not had time to prove themselves
as to adhesiveness. (Length of time of
adhesive qualities.) I mention this only
to try to get someone else interested in
this technique, and also hope that
someone will contact me concerning
their use of this or some other tech-
nique.
I hope that this will be of some
value.
22
EdScreen & AV Guide — Jatiuary, 1958
The Importance Of The
INDEPENDENT EDUCATIONAL FILM PRODUCER
By Albert R. Bailey,
President Bailey FiliiiR, Inc.
INDEPENDENT educational film
producers are turning out a constant
stream of teaching films; a stream
that can be compared in quantity
with the hood of material coming from
the few larger firms, but its quality is
as good or better.
If you are a regular user of educa-
tional films, you can probably recognize
the names as well as the product of
some of the better known independent
producers and distributors. Such firms
as Academy Films, Arthur Barr, Bailey
Films, Inc.. Churchill-Wexler, Sid
Davis, Pat Dowling, Film Associates,
Frith Films, International Film Bu-
reau, Johnson Hunt, and Paul Hoefier
supply between ten and twenty per-
cent of the market. There are also
many individuals who are making fine
films which they distribute directly
or through independent organizations.
The ranks of independent producers
include individuals, companies, or-
ganizations, and corporations — but
their most important features are small
size and direct personal participation
in production and distribution.
In the large educational film com-
panies — the big three, if you will —
there are many employees who have
special jobs to do and who work
routinely through channels. The per-
son who has an idea for a film, or
who writes the script, or who is the
educational collaborator is often far
removed from the photographer, the
editor, and the man who contacts edu-
cators to sell the film.
In direct contrast is the independent
organization in which a few men and
women all play a vital part in the
writing, photography, editing, and
even the selling of the film.
We independents believe that a
much more unified production can be
achieved in this manner. And more
important, we believe that when the
collaborator — usually a teacher in the
field who realizes the need for a cer-
tain film and initiates the idea — can
take an actual part in production, the
completed film will be of greater help
to many more teachers. You'll find
that with the independents such terms
as production staff, camera crew, and
editorial department become simply
"I" or "we." We like it that way, and
we produce good films that way.
Educational film users gain many
Ijenefits from independent producers,
who are often the source for special-
ized subject area material or for speci-
fic regional films. Also, the independ-
dent can afford to experiment with
new types of films to give viewers new
experiences. Some of these experi-
ments amount to litde, but others con-
tribute to the progress of the entire
audio-visual field.
The independent distributor serves
as an outlet for teachers and individ-
uals who produce occasional films. Be-
cause of his broad training in all
]jhases of film production and distri-
bution, he can be of great assistance
during the creation of the film. He
can also offer a distribution program
that can be sustained over a period
of years. Because the independent
works with relatively few film titles,
each title is handled individually over
a long period, rather than being
buried in a catalog after the initial
push is over. Distribution channels
can also be tailored to fit specific
films.
One of the biggest contributions of
the independents is their fresh ap-
proach and their variety of treatments
in film development. Fifty films from
one producer in one year bear more
of an assembly line appearance than
do 50 films from 20 independent pro-
ducers. This difference in approach is
stimulating to the teachers who use
the films. It is also stimulating to the
major producers, who are forced to
upgrade their productions and revise
many of their older films.
Like the custom craftsmen of yester-
year, the independent producers give
their time and attention to the small
details that make their films outstand-
ing. Their limited production in
specialized fields assures motion pic-
tures that fit curriculum requirements.
In all industries today there is a
trend toward consolidation, and this
is now true of educational films,
where the majority of production and
distribution is controlled by only three
firms. The independents are offering
much-needed competition that helps to
keep the audio-visual field open-
minded to new ideas and new methods
in both production and distribution.
Certainly this is very important when
it directly affects the growing minds
of our school children.
Dedication to the needs of teachers
and children is the basic contribution
of the independents. With your help
and your willingness to tell us your
needs, we can contribute even more
in our role of independent film pro-
ducers.
Scene —
From the New Film
"Flannel Boards and
How to Use Them"
produced by
Bailey Films, Inc.
EdScreen & AV Guide — January, 1958
23
Tomorrow Is Already Here
WITH llic recent laiindiing of the
satellite, we recognize that man
is on the threshold of what may
prove to be his greatest achievement
— the conquest of space. A trip around
the world in 90 minutes or a 10 day
trip to the moon is now within the
realm of probability.
We. as educators, have a responsi-
bility toward these new and somewhat
frightening aspects of the modern
world. Our role must be a positive one
where emphasis is placed on the
peaceful applications of such forces
as atomic energy and space travel,
rather than on the destructive poten-
tials.
C;ivilization could, obviously be de-
stroyed by recent scientific advances,
but we will steadfastly manifest faith
in our fellow men to trust that this
new knowledge will find constructive
applications. This belief in the funda-
mental good in mankind must be
transmitted, nurtured, and strength-
ened in our children if they are to
face fearlessly the realities of a new
world.
It is a recognized fact that we fear
most that which we do not understand.
A basic step then toward fulfillment
of our educational responsibility is to
challenge each child to develop his
understanding of the world within the
limitations of his individual capacity.
With perhaps unpardonable bias,
we believe the wise use of Audio-Visual
materials can span time and space to
prepare the child for intelligent par-
ticipation as a "One World" citizen.
The junior and senior high student
can pursue his interest and increase his
working knowledge by learning from
our films, filmslrips. and other .Audio-
Visual materials which make basic
scientific principles and recent scienti-
fic advances unmistakably clear.
We can also build a foundation with
by Mrs. Olwyn M. O'Connor
.\ssistant, Audio-Visual Dcpartnicnl
Srhenerlady Public Schools
Schenectady, New York
the very young child. The .\udio-
X'isual materials which show the
peoples of the world at work and play
do much toward developing the child's
respect for cultures wliich vary in de-
tail from his own. The glass house of
prejudice might well be erased by
emphasizing basic cultural similarities
rather than differences.
If teachers everywhere unite to de-
velop in each child a feeling of broth-
erhood with all other children of the
world, we can look forward to a peace-
ful tomorrow.
CONSUMER COOPERATIVE
ORGANIZATIONS ACTIVE IN
INTERNATIONAL FILM FIELD
by Hayes Beall
Co-Openithe L«i>ruo of tiie U. S. A.
Interest in film exchange and col-
laboration led the International Co-
operative .Alliance, world organization
ol cooperatives, to convene a working
committee in 1953 in London to ex-
plore the mutual film interests of
consumer cooperative organizations,
particularly in western Europe. In-
asmuch as there is extensive use of
educational films by consumer co-
operatives in Norway, Sweden, Fin-
land, Denmark, Germany and Great
Britain in film circuits and otherwise,
most of the national cooperative
organizations in the.se countries are
active in production and distribution.
Ml agreed that an exchange of in-
formation would be in their mutual
interest. There was at the same time
a desire to see whether films produced
in other countries might to a greater
extent be useful in their own film
work. .All are engaged both in the
showing of films specifically about co-
operative ideas and products as well
as films with general and entertain-
ment values.
The committee, with which U. S.
and Canadian cooperatives collaborate
through correspondence, has been con-
vened periodically by the world organi-
zation of cooperatives, the Interna-
tional Cooperative Alliance, usually
in London. Out of these meetings
there developed in 1954 Cooperative
Films, a 112 page film directory which
lists the films about cooperatives avail-
able from cooperative org.mizations
in sixteen countries. This list now
has an extensive 1957 supplement.
Mr. Maxwell Dunn, UNESCO's chief
film |>romotion officer, attended the
1955 committee session. The 1957
meeting of the film committee was
IkIiI in Stockholm in )idy in conjunc-
tion with the 20th triennial congress
of the 125-million member Interna-
tional Cooperative .Alliance.
Mr. K.. Sandiford, coordinator, says
that cooperative participants in tlie
film committee are endeavoring to
keep in mind the following considera-
tions;
1. I'o.ssible international u.se of films
should be considered when script
is prepared and production
planned.
2. Information about films should
be circulated internationally.
8. Exchange of films across national
boiuidaries needs to be made more
practical for all. The UNESCO
Convention has helped wherever
ratified.
4. Maintenance by the 1C.\ of a
London headquarters film de-
pository — to which all committee
participants would contribute at
least one print of each new film —
is a desirable objective.
.Some of the films that have had an
extensive use internationally are, "Men
of Rochdale" produced by the Co-
operative Wholesale Society in Eng-
land, "In Their Own Hands" pro-
duced by Cooperative Forbundet of
Sweden, "Pattern of Cooperation"
produced by the State Film Committee
in Denmark in considtation with co-
o|)eratives and, "Land of Ice and
Fire" produced bv Scandinavian co-
operatives to tell the story of the
people of Iceland, their cooperative
organizations and the beauty of their
coimtry. All of these films have been
shown in the United States and, with
the exception of "Land of Ice and
Fire" are currently available from The
(Cooperative League. Films produced
for The Cooperative League of U.S..A.
have also had wide international use,
including "What Is a Co-op?", "The
Cioolibah Tree." and "Help Yourself
to Ownership."
The gift of 16mm film ecjuipment
to the cooperatives of Ghana, in-
cluding a truck with the generator,
auxiliary ec]uipment, trained operator,
etc.; the gift of a projectcir to the co-
operatives in Burma; and the ex-
pansion of film programs in India.
Indonesia, The Philippines, Korea
and other countries — and rapidly in-
creasing demand for films about co-
operatives — will expand the film pro-
gram of IC.A and member grou|)s.
24
EdScreen & AV Guide — January, 1958
(Cuiilhitied from page 17)
off. Any situation which calls for con-
structive activity on the part of the
pupil is to be preferred to a spoon-
feeding type of teaching.
Finally, let us consider the factor of
variety in (he use of audio-visual mate-
rial. What is the best ])o.ssible material
or device to use in a teaching situa-
tion? Is it the motion picture, or tele-
vision, or the good old reliable projec-
ted still picture? The answer is, of
course, that no one device is best in
every teaching situation. The illustra-
tion, device or material should be
chosen with the educational goal
specifically in mind. Here is where
our old friend Sam Serious can func-
tion effectively. He can help the
teacher to determine which aid will
do the best job. He can suggest a new
a|jproach which may prove to be stimu-
lating. A history teacher who has been
using pictures very effectively may
decide to present an interesting char-
acter through a phonograph record
because it will be new and fresh to
the class. A science teacher may de-
tide to use a film to show an experi-
ment because the school lacks the
equipment to carry it out before the
cla.ss. The whole school may decide
to look on a television program be-
cause it shows an actual event as it
occurs. Variety is the spice of the
educative pioccss, but it must be
meaningful, well-chosen variety.
V^im. vigor, vitality and variety in
teaching will supplement but never
replace common sense, sensitivity to
pupil needs, and scholarship. The
teacher, audio-visual coordinator and
school administrator need all of these
characteristics. With thein Sam .Serious
can fulfill the dreams of his under-
graduate days. With them all of us
(an make a real dent in the problems
facing our nation todav.
How To Drive on Snow and Ice
For the first time in
the long history of driv-
er education, the na-
tion's 10,000 or more
high school classes in
this subject will have
access to the "know-
how" of driving on
snow and ice, by way
of a unique new course
of instruction produced
and sponsored by the
Seiberling Rubber Com-
pany and approved by
t h e National Safety
Council.
Tfie course consists
of a teacher's manual,
certain visual aids
which are described
Burlington High School students dem-
onstrate how to get yourself out of a
snow-bank with a minimum of frus-
tration and wear and tear on the car.
First use a shovel, then using sand
you will be able to "rock and roil"
your way clear.
therein, and a 13-minute movie called:
"How To Drive on Snow and Ice."
The movie is unusual in that it was
made with the cooperation of the
driver education class and instructors
at Burlington High School, Burling-
ton, Vt.
To develop a "true-to-life" movie
and how-to-do-it teacher's manual on
winter driving, experts picked a typi-
cal class of high school driver trainees
in snowbound Burlington, Vt. The
film that resulted finds students and
teachers cast as leading characters. A
40-page illustrated course of study to
be offered as an adjunct to the movie
was another product of the effort. It
is a digest of "facts and techniques"
oljtained on the scene from observing
Fastened on the face of the board is a series of
"roads" upon which toy cars may be placed to
represent distance traveled in skidding or stopping,
when driving on ice. The "stars" ore Anita Fursey
ond Wayne Clark of Burlington High.
a snow-country class learning-by-doing.
Much content was gleaned also from
the National Safety Council and the
.\ssociation of Casualty and Surety
Companies.
With students and teachers alternat-
ing behind the wheel of dual-control
training cars on frozen Lake Cham-
plain and snow-laden roads at the
foothills of Mount Mansfield, the
movie dramatizes the major points of
instruction covered in the teacher's
manual. The manual also contains a
number of "do's and don'ts" illustra-
tions from the movie and suggestions
for classroom demonstrations on winter
driving techniques before the student
advances to the practice-driving phase
of the program.
Both the teacher's manual and the
film are offered free of charge to
chools requesting same. The film is
available on a loan basis or it may be
purchased outright by the school for
135 per print. Requests should be
addressed directly to: Public Rela-
tions Dept., Seiberling Rubber Com-
pany, Akron 9, Ohio.
Special Church Section
in February
The February issue of EDSCREEN &
AVGUIDE will include an enlarged
church section, with articles and re-
views of special interest to church
users of audio-visuals. The issue will
also include the regular features of
interest to all audio-visual users in
school, church, and community.
EdScreen & AV Guide — January, 1958
25
waluatioH of new films
by L. C. LARSON
Director, Audio-Visual Center
Indiana University
CAROLYN GUSS
Associate Professor, School of Education
Indiana University
and JOHN FRITZ
Instructor, School of Education
Indiana University
Film reviews and evaluations on
these pages are based upon discus-
sions by a preview committee com-
posed- of Indiana University faculty
members, public school teachers, stu-
dents of audio-visual education, and
staff members of the Audio-Visual
center of Indiana University.
Preview prints should be sent direct-
ly to the Audio-Visual Center, Indiana
University, Bloomington, Indiana.
LETTER FROM ALASKA
(Northern Films, 1917 14 th Avenue,
North, Seattle 2, Washington) 20 min-
utes, 16mm, sound, color, 1957. |175.
Teacher's guide available.
Description
The story unfolds as a reporter on
a large newspaper is writing a letter to
his young friend, Johnny, about Alas-
ka. His voice continues the narration
of the letter as tlie scene shifts from his
office to the Alcan Highway that he is
describing.
The route of the Alcan is traced
across an animated map. Views of
magnificent scenery along the .'Mean
show that the country is locked in the
clutches of winter. People are dressed
for its embrace, and the season does
not slow normal activities.
The camera cuts to crowds on a
street of Anchorage watching dog-sled
races at the winter carnival. Eskimos
perform interesting ritual dances at
the carnival. A rapid camera transi-
tion to new school buildings built to
accommodate the large increase in
population since World War 11 points
out that most newcomers are con-
nected with national defense efforts.
Alaska is much like "back home" new
people feel; emphasis is pictorially
given to Alaska's typical American
countenance. People are facing typical
pioneer challenges in establishing new
homes in a frontier-type atmosphere.
The action switches to Aniak. Eski-
mo women arc deftly cleaning and dry-
ing salmon, a staple food, along the
river bank. As the film reveals the
depressing shacks that house the Eski-
mos, narration explains that there are
not enough steady jobs to go around.
Some sturdy Eskimo men emerge from
the tin mine which is the only one in
North America, but there are not
enough mining jobs for all.
-An animated map traces the discov-
ery and settlement of Alaska by Rus-
sians in 1741. Russian churches are
relics of this area. American pros-
pectors searching for gold were con-
fronted by some of the most rugged
mountains in the world when they
came to Alaska later. Aerial views pic-
ture mountains and glacier land. The
camera records rivers of ice created by
winter snows, and the narrator ex-
plains the formations of moraines and
ninataks. The scene continues until
the glaciers end at the sea where they
shudderingly break into icebergs.
The Alaskan peninsula is volcanic.
In 1912, the Katmai Valley was lushly
green, then it was smothered by an
eruption. It is now called "the valley
of 10,000 smokes." The wide sweeps of
.Alaskan tundra country have great riv-
ers. The film shows that grizzly bear,
caribou, moose and other game are
much in evidence here and throughout
the country.
.A series of scenes follow showing
hov Ketchikan turned to the lumber
industry to rebuild its conununity pros-
perity after unwise salmon fishing had
brought depression to the erstwhile
".Salmon Capital of the World." Im-
portant industries in .\laska, such as
gold mining, Water power, and rail
transportation are briefly depicted
and discussed. Farming scenes in the
fertile Matanuska Valley are not too
different from activities in the north-
ern part of the United States.
The reporter concludes that this is
the story of .Ala,ska, as he sees it, and
the viewers are again reading unno-
ticed over his shoulder as the film ends.
A]>praisal
LE ri ER FROM ALASKA gives an
introduction to contemporary .Alaska,
and attempts to answer many general
and specific tjuestions concerning Alas-
ka and its people. The teacher using
this film will find that the photography
and color are good, that the animated
maps, aerial views, and action shots
give the child an unusual perspective
of .Alaska. The primary audience
would probably be the upper-elemen-
tary grades or junior-high school stu-
dents who are interested in physical,
economic, and human geography of
.Alaska. For maximum value from the
film, the student should be familiar
with such terms as topography, mo-
raine, nunatak. tundra, and glacier. He
.should also be aware of the locations
of .Anchorage, Nome, Aniak, Ketchi-
kan, Matanuska Valley, Mt. McKinley,
and the Katmai area. The film will
give excellent reinforcement to the
meaning of these terms and to the im-
portance of the areas mentioned.
— Wayne K. Howell
PERSON-TO-PERSON COMMUNICATION
(University of Southern California,
3518 University .Avenue, Los Angeles
7, California) 14 minutes, 16mm,
sound, black and white or color, 1956.
$100 or ,$200. Produced by McMurry-
Gold Produttions in association with
Dr. Nicholas Rose.
Description
A telephone call to Mr. Lewis, the
plant manager, about difficulties in
completing the payroll interrupts a
,,^ BY CHORCHlt-U-WeXl-EH
FILMS ABE MADE BY <^
\
26
EdScreen & AV Guide — January, 1958
conversation with Bob Wheeler, a
shipping department employee with
ten years' service. Bob had come in
to retjiiest an advance in his vacation
dates so he might go immediately to
a distant city to help settle his late
brotlier's estate. Fifteen minutes later
Bob. his request denied, tjuits his job
and Lewis begins his search lor a re-
placement.
This conversation, which had started
with a pleasant exchange on the day's
events in Bob's department, was not
helped by the interruption from the
telephone call. The real cause of the
rapid deterioration in relations be-
tween Mr. Lewis and Bob Wheeler
was the natural but unfortunate tend-
ency of each to let his own thoughts
and feelings block out what the other
was saying. This is demonstrated in
an analysis not only of what the men
said to each other but also what they
really thought as they spoke, the
latter represented by off-stage voices.
To Bob's face, Lewis explains that
the absence of another shipping de-
partment employee at the moment
makes granting his request very in-
convenient. But as pointed out by
the narrator, Lewis really has the feel-
ing that no matter how long men
like Bob work for a company they can
think only of themselves. Meanwhile
Bob, trying to put into words the
urgency of his getting away now, is
really involved in making himself be-
lieve that Mr. Lewis doesn't want to
understand the seriousness of his sit-
uation. As spoken words become
sharper, the manager promises him-
self that before Bob leaves the office
he'll understand that the company
doesn't play favorites for him or any
other employee. By this time Bob
begins to suspect that the manager
considers a man with ten years' service
easy to replace so decides to give the
boss just one more chance to grant his
request. When the manager finally
says "No", his employee has no alter-
native but to quit.
It at this point in the film that the
narrator suggests that one's assump-
tions, viewpoints and feelings pre-
vent him from hearing more than
just words when listening, thereby
bringing about rigid and inflexible
situations such as the one just de-
scribed. So he invites the viewer to
listen in again as Mr. Lewis and Bob
Wheeler talk over the same problem,
with their private actions revealed as
before by off-stage voices. There is at
the outset the same pleasant exchange
about the day's developments in ship-
ping as heard before. Now, however,
immediately upon learning the pur-
pose of Bob's visit, the boss instructs the
operator to hold all calls. In his own '
mind he recognizes that an advance of
vacation dates, while difficult to arrange,
is his problem as manager. He recalls,
too, the demands that were made upon
him a few years ago when bereave-
ment came to his brother. Giving Mr.
Lewis time to uuill o\er the problem,
Bob tells himself that it isn't easy to
find relief on short notice for an em-
ployee of ten years' experience. Think-
ing to test the genuineness of Bob's
interest in the company as well as
wanting to help his employee, Lewis
suggests that Wheeler try to work out
an exchange of dates with another de-
partment employee. Bob readily agrees
and so the conversation ends on a
friendly and reassuring note, and all
within seven minutes of its beginning.
Not only a job but time and nerves as
well were saved because both men re-
membered that person-to-person com-
munication can be only as good as is
their ability to listen with under-
standing.
Appraisal
This film, though done in an indus-
trial setting, is applicable to more than
employer-employee relationships. Its
simplicity and directness should make
it appealing for many concerned with
peer and pupil-teacher relationships,
e\en at the junior-high-school level and
in a variety of situations. In upper-
secondary, college and adult groups,
there should be questions about the
nature and background of the aggres-
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#
1 EdScreen & AV Guide — January, 1958
27
A NEW ART FILM SERIES ...
cniia aft ana nature
birds ana etcninq • iniecti and
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weeds and modaics
1 caching students to observe, understand, and appreciate nature
and its relationship to art expression is the primary objective of these three films.
Children in the films interpret their own experiences by using
inexpensive and easily obtained art materials. Produced and directed by Frank Bach
and James Schinnellcr, Education and Art Fducation Departments, Untvcrsit)' of Wisconsin
Hach film 6 minutes color and sound; Rent $300, Sale S60.00,
set of three $16500
ORDER rOUR PRINTS • WRITE FOR FREE CATALOG • TODAY!
BAILEY FILMS, INC.- 6509 DE LONGPRE • HOLLYWOOD 28
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Rental: »7.50 Sale: $100.00
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Send for free catalog
CONTiMPORARY FILMS, INC.
13 n 37t>i St.. New Yi.rk Hi. N.Y. MU 4-
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now in 16mm Technicolor
"The Caine Mutiny'
Write for film listings
LEWIS FILM SERVICE
142S E. Central
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Julien Bryan's
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JAPAN
25 mill. Sale $250 Rental $!0
International Film Foundation, Inc.
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PHASE FILMS
The riiasi- Films are mature atngle-puntose Alms
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ARTHUR T. BRICE
Phase Films Boss. CallfomU
ADMINISTRATORS
TEACHERS
STUDENTS
PARENTS &
PORTAFILMS
orthord loka, mich,
she tendencies seen in tlie film. Such
tendencies are not always so easily sub-
limated, even when the advantages of
cooperation are quite evident to the
parties involved. Nevertheless, the film
will be immediately useful to the many
people who too frequently fail to con-
sider the other fellow's viewpoint but
wiio want to function more effectively
in life's simpler relation.shi|)s. More
specifically, it should prove helpful to
teacher education specialists in illus-
trating the phenomenon of communi-
cation, a matter of increasing concern
to those interested in the learning
process. — Kenneth B. Thurston
GERMANY, PEOPLE OF THE
INDUSTRIAL WEST
(Encyclopaedia Britannica Films, 1130
Wilmette Avenue, Wilmette. Illinois)
16 minutes, sound, black and white,
color, 1957. $75 or $150. Teacher's
guide available.
Description
Traveling the length and breadth of
Western Europe's largest country in
only a few minutes is the experience
provided by GERM,\NY, PEOPLE OF
THE INDUSTRI.\L WEST. Boats
and barges on the Rhine; quaint old
castles and fortresses looking down;
the snow-clad mountains of Bavaria,
and the northern plains; land and ani-
mals, and machines and factories yield-
ing reluctantly to determined men, are
the film. Belching smokestacks, a
speeding freight, steaming river craft,
and glowing ingots of steel testify to
the industrial activity along the River
Rhine. The river is seen as an im-
portant carrier of imports and exports
vital to the economic health of Ger-
many and other European countries.
Orientation is provided by a map of
Europe. Using animation, the course
of the Rhine is traced, the nations and
regions served by it arc shown, and the
m:ijor German cities along its route
are pointed out. The map also shows
the East-West division of the country,
and the narrator explains that three-
fourths of Germany's people and most
of licr larger cities arc in the Western
zone.
In the South where the old ways are
least changed, a lake dwellers' village
and the sign "Neanderthal" recall to
mind that here was found one of man's
most ancient habitats. The crumbling
remnants of an ancient wall are mute
reminders of Roman occupation many
centuries ago. Now, however, the re-
gion echoes to the sounds of the woods-
man's axe, tinkling cowbells on ver-
dant .Alpine slopes, the winegrower's
casual whistle, the whirr of the farm-
er's hand-held mower, and a fraulein's
carefree song while helping shock the
wheat.
It is discovered that here in the
rural uplands, the big, heavily orna-
mented ancestral houses shelter not
only father, .son, and grandfather, but
livestock and storage bins of food
against the long seige of winter's cold
and snow. The long evenings and the
season's quieter times find many farm
and village folk engaged in handi-
crafts—making porcelain figurines,
knickknacks, dishes, and even violins.
The quality of their artistry is por-
trayed as comparable to that of the
full-time town and city craftsmen. It
is pointed out that from the old crafts
have grown newer and more modern
industries. The city of Nuremberg, a
world center of toy making, exhibits
some popular examples of her wares.
In Oberkochen skilled workers are
turning out internationally renowned
camera lenses and other optical instru-
ments.
The plains region of the north is
now shown on the map, and the broad,
flat fields and modern machines of the
farmers are seen in contrast to those of
the upland south. There are seeming
shades of contrast seen within a single
farm where tractor and combine har-
vest wheat; the hands of women refu-
gees take potatoes from the ground,
and a girl is shepherd to the pigs.
Following re-orientation on the map,
the world famous Rulir. Rhine-West-
phalia district is described. The narra-
tion emphasizes the importance of the
area, the richness of its mineral de-
posits, and the range and significance
of its products. The scenes disclose the
merchandise of her factories, mills, and
foundries: locomotives, aiuomobiles,
trucks, and raw steel.
.\ picture of prosperity and general
well-being is drawn as the family of
mill worker Heinrich Brandt is inti-
mately observed. .Although the signs
of peace and prosperity are many,
other scenes reveal a different picture.
The red flags of communism flying
28
EdScreen & AV Guide — January, 1958
ovtr the K istfin /niic, the aiiiR'd
giijuds, iiiul road blocks betwttii East
and West are seen as constant and
painful reminders lliat the nation is
contjuered and di\ided. Rubble and
ruins in many industrial tities remain.
suij;.!<esting monuments to despotic mil
itarism and shameless bigotry.
The film stresses the concern and
uneasiness n( all Germans over the
problem of a divided country. The pos-
ture of the nation is perhaps best de-
scribed by one of the scenes in which
East meets West in Berlin. Pictured is
a young c()U|)le. standing bewildered,
fating the dead end of a former thor-
oughfare. It is not accidental, how-
ever, that over the final scene of "life
as usual' a rainbow arcs the sky.
.\ppraisal
By the nature of its treatment, this
film is adaptable to a wide range of
educational interests and uses, llpper-
elementary leathers of geography, and
high school teachers of world history
and international jiroblems will find
in it an abundance of pertinent infor-
mation — some obvious: some subtle
and half concealed. The film should
|)rovide a rich background of appreci-
ation and understanding for Gerinan
language classes at the high school or
(ollege level, and adult groups.
— Preston Mitchell
THE CONSTITUTION AND EMPLOYMENT
STANDARDS
(National Educational Television
Eilm .Service. .\udio-Visual Center,
Indiana University. Bloomington, In-
diana) 28 minutes. I6mm, sound,
black and white, 1957. $125. Produced
l)v Center for Mass Communication
of C:olund)ia University Press, New
">ork. New York, for the Educational
rele\i>,ion and Radio Center, .Aim
Arbor. Michigan.
DESCRIPTION
By tracing the history of the case
of the United .States versus Darby
1. umber CJompany, the film reveals the
ways in which the Constitution derives
its significance for the .American citi-
zen.
The begininng of the case is shown
to have occurred in 1939 when two
investigators of the U. S. Department
of Labor, Wage and Hour Division
arrive at the lumber company of Fred
Darby in Statesboro, Georgia. They
request the books of the company on
wages and time in order to determine
the po.ssibility of violations of the 1938
Fair Labor Standards Act. With Mr.
Darby's full cooperation, the investi-
gators proceed with employee inter-
views and a two-day study of the
rctords of the company.
.\ few months later, when .Mr. Dar-
Ijy notices that some of his employees
are under continued investigation, he
consults his lawyers. They suggest that
they can argue that the 1938 act is
"unconstitutional" and cite similar
cases in 1918 and 1923 where the
Supreme Court decisions found wages
not to be the bu-siness of the federal
government.
.\fter further investigation by gov-
ernment representatives, subpoenas
are served .Mr. Darby and his em-
ployees for appearances before a grand
jury on charges involving wages, over-
time, and records. His attorneys, in
turn, file a demurrer claiming in-
fringement of Mr. Darby's constitu-
tional rights. The ensuing decision by
the United States District Court judge
rules the Fair Labor Standards .Act
"unconstitutional" if Congress ex-
pected that the regulations of the act
be a proper application of the "in-
terstate commerce clause" of the Con-
stitution. This decision was appealed
to the Supreme Court in December
of 1940.
Ihe film then points up the signif-
icance of this law and the judicial pro-
ceedings of the case. First. Congress is
most concerned with the litigation
since previous similar laws were de-
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EdScreen & AV CuicJe — January, 1958
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dared "unconstitutional." Secondly,
the Supreme Court is seen as the final
arbiter unaffected by popular or gov-
ernmental pressures to determine the
"intent" of the founding fathers as
made manifest in the Constitution.
Thirdly, radical changes are occurring
in the social and economic structure
of American society as mass industry
gradually replaces agriculture. These
changes, in turn, bring popular de-
mand for congressional laws to bolster
the individual's bargaining power in
the labor market.
In the course of litigation in this
area, three provisions of the Constitu-
tion receive repeated attention: the
"interstate commerce" clause; the
Tenth Amendment, known as "states'
rights"; and the Fifth Amendment
preventing the deprivation of life,
liberty, and property "without due
process" of law. Previous decisions by
the Supreme Court involving the
"constitutionality" of laws usually
were founded upon one of these three
provisions. With the coming of the
depression, however, pressure upon
Congress increases and past dissenting
opinions by Supreme Court judges
gradually become the majority opinion
during a series of decisions in the
1930's. The act of 1938 by Congress
is founded on the hope that a shift
in the opinion of the Court regarding
the interpretations of the Constitu-
tion is taking place. The case of the
United States versus Darby Lumber
Company is regarded more as deter-
mining the legality of a law rather
than the guilt or innocence of the
company. The Supreme Court in its
"decision" upholds the law as coming
under a broader interpretation of the
"interstate commerce" clause. Specifi-
cally, all producers of goods in inter-
state commerce as well as suppliers
of those producers would now have
to observe the provisions of the law.
The original indictment against Darby
is reinstated not for paying "below
minimum wages" but for violating
other provisions of the act.
Concluding observations in the film
emphasize the operation of checks and
balances and suggest that the final
act lies not in Congress or in the
White House, but in a law suit in-
volving the constitutionality of a law.
APPRAISAL
The previewing committee saw in
this film a sincere effort in portraying
the significant and essential relation-
ships between the American Constitu-
tion, the legislature, the judiciary, and
the citizens. Taking what are usually
regarded as highly abstract notions in
the areas of law and constitutional
rights, the film discusses these with re-
markable clarity in terms of the con-
crete affairs and experiences in the
daily lives of citzens whose rights the
Constitution is designed to establish
and preserve. The film bridges the gap
between that level of political activity
dealing with the passage and enforce-
ment of laws and that involving their
constitutionality as determined by the
courts.
The presence in the film of Mr.
Darby himself, his attorneys, and At-
torney General Biddle, along with lo-
cation shots of the lumber company in
operation infuse the treatment with
that authenticity which invariably
characterizes sincere attempts of men
to come to grips with their world.
Historic trends, evolving social, polit-
ical, and economic patterns within the
society as well as immediate work-a-day
concerns of individual citizens are all
interrelated to clarify the basic issue
that emerges when laws, seeking to
change prevailing practices in given
areas of human endeavor, are chal-
lenged as to their constitutionality.
High school social studies, classes,
university classes in government along
with adult groups in special programs
of education would find here the con-
flict of adventure combined with a
lucid, analytical, and informative
treatment of an important facet of
."Vmerican government.
WHY FOODS SPOIL
(MOLDS -YEASTS -BACTERIA)
(Encyclopaedia Britannica Films, 1150
Wilmette Avenue, Wilmette, Illinois)
14 minutes, 16mm, sound, color or
black and white, 1957. $125 or $62.50.
Teacher's guide available.
DESCRIPTION
This film shows the causes of food
spoilage and demonstrates why and
how foods can be preserved.
It opens by picturing a pioneer fam-
ily and telling that their methods of
food preservation, e.g., storage in a
cold place, were discovered acciden-
tally. Only recently have the causes of
food spoilage been attributed to molds,
yeasts, and bacteria.
The film continues by showing the
necessary conditions for the growth of
bread mold and tells of the food
spoilage caused by these tiny plants.
However, it goes on to show that
molds are also beneficial as, for ex-
ample, when used in cheese making.
It tells that there are many different
kinds of molds and pictures several
of them.
It is usually easy to see mold on
foods but yeasts, which also spoil food,
cannot be detected as readily. The
film pictures orange juice which is
being spoiled and, on closer inspec-
tion, bubbles of gas can be seen rising
30
EdScreen & AV Guide — January, 1958
from the orange pulp in the bottom
of the glass. By cinephotoniicrography,
WHY FOODS SPOIL pictures bud-
ding yeast plants and tells that they
release carbon dioxide when feeding
on sugar and water. Like molds, yeast
plants are also u.seful, for example,
their release of gas causes bread dough
to rise making the baked loaves fluffy
and light.
The third kind of plant that causes
food to spoil is the smallest of all.
They are called bacteria. By photo-
micrography, the three groups of bac-
teria are shown; viz, round, rod-shaped,
and chain-like. After demonstrating
the minuteness of bacteria, the film
tells that although they cause many
foods to spoil including the souring of
milk, bacteria are also useful. It shows
the bacterial colonies that grow after
finger tips have been pressed in a
"special jelly" and further emphasizes
the importance of frequent washing of
hands.
Next the film presents methods for
food preservation. It demonstrates by
experiments that drying, freezing, or
heating plants will retard their growth
or kill them. The difference in growth
between a pea seed planted in dry
soil and one planted in moist soil is
shown. Also, the film demonstrates the
wilting of an overly heated plant and
the growth retardation of a plant that
is cooled. Thus refrigeration, canning,
pasteurization, quick freezing, and de-
hydration are some of the effective
methods of food preservation. In addi-
tion, special light rays are used to kill
the plants that cause food to spoil. The
summary reviews and relates the con-
cepts covered by the film.
APPRAISAL
This film is a clear, interesting, and
convincing presentation of facts con-
cerning these three fungus plants and
the methods used for controlling their
growth. Not only does the film show
some of the common methods of pres-
ervation but, also, demonstrates why
these methods are effective. It shows,
for example, the effects of heat, cold,
and dryness on easily seen, common
plants and explains that the effects on
the minute plants arc similar. .'\lso
commendable is the presentation of
the beneficial aspects of these plants as
well as the detrimental since many
students otherwise may see them as
. being only obnoxious and useless. Be-
cause of the level of the terminology,
content, and presentation this film
would probably be most useful in the
intermediate and junior-high grades.
(The film, for example, refers to the
"roots" of mold plants rather than
"rhizoids." It does not use the word
"agar" but "special jelly.") Although
its primary use is in the areas of bio-
logical science and health it probably
will have application in the social
studies as well. The photography is
good except for the definition loss in
the high magnification photomicrog-
raphy of the three kinds of bacteria.
Undoubtedly, many elementary and
junior high teachers will find WHY
FOODS SPOIL a welcome addition to
their list of teaching materials.
—George Vuke
Film makes friends
for foreign pupils
The day before Christmas vacation
was an exciting one for the children
of McKinley School in Cicero, Illinois,
for a special Christmas program was
the highlight of the day. Among the
children present were Hans Lieb-
mann, a new arrival from Germany,
Janie Young, a little girl from Hong
Kong, China and her older brother,
Liang. Hans and Janie were in Mrs.
Semner's kindergarten class. Because
neither of the children spoke English,
they were having difficulty in under-
standing the other boys and girls.
The program included a film,
"Christmas Customs Near and Far,"*
narrated by Fran .\llison. The story
shows customs in different parts of
the world: Sweden, Germany, Mexico,
China and other countries.
At first, Hans was not very inter-
ested. Then a Christmas scene in Ger-
many flashed on the screen. Hans sat
up suddenly. "Kris Kind," he shouted;
then, "Das 1st Lebkuchen," when the
children in the film ate their special
Christmas cookies. Others in the class,
observing Hans's display of emotion,
immediately recognized what was go-
ing on.
Janie's reaction was different. When
Christmas scenes from China were
shown, she leaned toward her older
brother, Liang, and began an excited
conversation in Chinese to which
Liang responded in turn.
After the film was over, Mrs. Plam-
beck, Liang's second grade teacher,
asked if there were any questions on
it. One of the questions pertained to
Christmas in China. "Perhaps Liang
can answer the question," said Mrs.
Plambeck. Liang could and proudly
did. The children listened with rapt
attention as he talked about life in
Hong Kong.
And so the point was made that,
even though the ways of celebrating
Christmas are different, the purpose
of Christmas is the same throughout
the world.
Produced by Coronet Films
Enjoy These Distinctive Advantages of
Daylight Projection with LENSCREEN
Lenscreen foces daylight windows efficienHy —
Performs where oil other screens foil.
• Students Are Alert • Saves Cost of Darkening Shades
• Permits Notetoking • Solves Ventilation Problems
• Discourages Mischief • Allows Recitotion During Showing
The POLACOAT LENSCREEN "625" — newest ond finest device of its kind —
provides a rear-projected clear image 25" x 25" in lighted rooms. For film-
strips, slide and 16mm projection. School price $64.50 — with stand $74.50
F.O.B. factory.
Write lniln\ for Brochure 625
lenscreen panels of gloss or plastic available for custom installation. Ask for
Bulletin LS-S7.
9710 Conklin Road
Blue Ash, Ohio
POLACOAT, INC
I EdScreen & AV CuicJe — January, 1958
31
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loader bottle and six FilMaglc Cloth
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THE DISTRIBUTOR'S GROUP, Inc.
204 - 14th St., N.W. ATLANTA 13, GA.
Audio Directory
Audio Equipment
EVERYTHING IN ELECTRONICS
Send for FREE ALLIED 1958 Catalog
Recording equiptnent, Hi-Fi audio,
school sound systems, training kits,
electronic parts. Write for Catalog.
ALLIED RADIO
100 N. Western Ave., Chicago 80, III.
4 SPEED
RECORD &
TRANSCRIPTION
PLAYERS
^^^^^^B>V
Write for illustrtled
U^V'^d-
1 catalog
AUDIO-MASTER
1 7 E. 45fh St., New York
Audio Producers
• sound/film strips
• sound tracks for motion pictures
For all your audio-visual needs
MAGNETIC RECORDER & REPRODUCER
CORP.
1533 Cherry St., Philadelphia, Po.
Tape Recorders and Tapes
TAPE RECORDERS, TAPE, HI-FI
Wholesale Prices. Free Catalogue.
KARSTON, 215-A E. 88 St., New York
28. N.Y.
TAPE RECORDERS, HI-FI COMPO-
NENTS, TAPES. Unusual Values, Free
Catalogue, Dressner 69-02 AV, 174 St.,
Flushing 65, N. Y.
Records for Review
should be sent to our
Audio Editor —
Max U. Bildersee
36 Holmes Dale
Albany 3, New York
SOUND
advice
Ten years has seen considerable
change and growth in the record in-
dustry. Ten years ago all recordings
were published at one speed — 78
revolutions per minute. You will recall
the older, brittle shellac recordings
which played, albeit noisily, for about
three minutes and which were like a
well known coffee, 'good to the last
drop.'
There have been major changes in
tlie industry in regard to the type of
record sold. Ten years ago so-called
children's records accounted for al-
most one quarter of the records sold.
Popular records — the 'hit tunes' from
theatre and motion pictures for the
most part — were the industry's back-
bone. Many people listened to classi-
cal music from records, but such re-
lordings were in the prestige class and
were hardly self-supporting. There
were many who predicted the early
end of the recording industry with the
advent of television. "Record Retail-
ing Yearbook" for 1948 listed a few
more than three hundred record pro-
ducers.
Entering 1958 we know there are
more than four hundred producers,
and several of them are specializing
in educational records — records in-
tended for classroom instructional
purposes. Classical music records have
become the backbone of the industry
and are collected by many thousands
of "hi-fi" fans throughout the country.
Popular records are still important to
the industry, but children's recordings
have fallen off in importance and no
longer can they be considered essential
to the industry. In fact, they are a
poor third in the chase for importance.
Of course, the first major change
was the development of the micro-
groove recording. Both RC.'X-Victor
and Columbia explored this area, and
from their efforts came forward the
-1.") rpm record, the extended play 45
rpm disc, and the familiar 33.3 rpm
long playing record which we all use.
These developments lowered the cost
of records, increased recortl purchases,
and gave new birth to the industry.
Without them it is safe to venture the
opinion that the recording industry
would have been television's first
\ ictim.
The recording industry has passed
about audio materials
and equipment
by MAX U. BILDERSEE
through a ten year cycle of rebirth
and reorientation to the interests of
the consuming public. The advent of
tape recording has yet to be fully felt,
but in time it will be important in
the industry's sales picture. In time
schools will use far more tapes than
they do today, and they will purchase
])re-recorded tapes for many purposes.
.\nd to that en<l there are at least two
producers who are looking to the
school field for important and increas-
ing percentages of their sales.
Not too many years ago textbook
])ublishers looked askance at phono-
graph records — indeed at the entire
audio-visual field. Today that situa-
tion is changing, and major publishers
of textbooks are entering into the
audio-visual field and in some in-
stances are publishing recordings, films
and filmstrips designed to accompany
jjarticular texts in a complete instruc-
tion package. The trend is definitely
in the direction of expansion of this
area of instruction.
But with the shrinking market for
children's records, the product is alscv
shrinking. Soine leading producers
have quit the field and others are
severely limiting ])roduction. But
occasionally we can report in this area
on records old and new that are at
hand. Children on both sides of the
ocean have enjoyed the "Babar"
stories and they are well told, by
Frank Luther on the recording "THE
TAVELS OF BAB.\R" (Decca Rec-
ords, New York; K-60). These engag-
ing little tales were developed by a
young F'rench artist for the pleasure
and satisfaction of his own children.
Published with illustrations by the
author they became tremendously
popular and were even portrayed on
the French stage. The particular re-
cording we heard has been evolved
from the plots and situations of three
Babar books, "The Story of Babar,"
"The Travels of Babar," and "Babar
the King," This recording will delight
the youngest children in school.
Two other Frank Luther recordings
merit your consideration for the
youngest children in school. They are
•WHATTA YA WANNA BE (When
you grow uf?) (Decca Records, New
York: K-6) and "SONGS FROM
NOW WE ARE SIX'" (Decca Rec-
32
EdScreen & AV Guide — January, 1958
ords. New York, K-49). The former
ran be used effectively to motivate
discussion on two prime interests in
the classroom, the first being "what
MY DADDY does," and the second
being "I'm gonna be ... a fireman . . .
a policeman ... an engineer ... a
nurse ... a teacher." The reverse side
of this recording, "L.ADDLE l.ADDLE
LADDLE ON A LOl.l.YPOP" will
have little school appeal.
Children love the A. A. Milne songs,
and they will enjoy hearing and re-
peating the ]K)cms «iing by Frank
Luther on this record. These include
"Binker," "The Emperor's Rhyme,"
"The Engineer" and "The Friend."
This recording can be used for pleas-
ure listening in the classrooms and
contribute to the learning experience
and ap])reciations of the newest school
children.
Frank Luther has been called, and
appropriately, the "Bing Crosby of the
sand-pile set" because he is readily
accepted by the children as "one of
them." He does not sing down or in
any sense condescend to perform for
them, but obviously enjoys doing this
work and in so doing exhibits his
deep and abiding affection for children
— ail cliildren. He understands them,
talks with them in their language and
on their level. Because he believes
that a child's natural state is happiness
Frank Luther, through his records,
attempts to encourage and develop
that attitude.
Paul Wing has done much the same
thing for children through his story-
telling recordings published by RCA-
Victor. One, on which we reported
many years ago, still ranks as a favorite
of ours. It is "THE ELEPHANT'S
CHILD" which was originally pub-
lished under the "Bluebird" label. He
has two delightful sides, "TOM
THUMB" and "PUSS IN BOOTS"
(RC.\-Victor, Camden, New Jersey;
WBY-4I) which first, second and third
graders will enjoy hearing. This is
listening for pleasure and can be a
wholesome activity in the elementary
school (lassroom.
Sterling Holloway has developed a
story telling technique which appeals
to children, and his "LAMBERT THE
SHEEPISH LION" (Decca Records,
New York; K-63) can serve similar pur-
poses. Of course this is a rather
ridiculous little tale which appeals to
the unsophisticated humor of the
younger set. The story is from a Walt
Disney production and is most com-
petently told. Children can and will
conjure up their own imaginative vis-
ualization to accompany the story and
profit thereby. This listening experi-
ence can be used to motivate artistic
self-expression in paints, crayons and
other media in the lower grades.
Two recordings which do not appeal
to us for school use are "H.ANSEL
AND GRETEL" (RCA-Victor, Cam-
den, New Jersey: BY 14) and "THE
LITTLE ENGINE TH.VF COULD"
(Decca Records, New York; K-57). Both
of these are intended for cliildren, and
each could be better done. The "Han-
sel and Gretel" (told by Jane Pickens)
lacks the sincerity of presentation so
essential in a child's listening experi-
ence. The story of "The Little Engine
That Coidd" has been abridged to a
three minute performance and is pre-
sented by Guy Lombardo and his
Royal Canadians in the typical Lom-
bardo style. The reverse is also a Lom-
bardo recording title "Let's Have A
Party."
"THE ERIE CANAL" (Enrichment
Materials, New York; ERL 114) is
adapted from the Landmark Book of
the same title written by Samuel Hop-
kins .Adams. This is an excellent per-
formance telling not only the trials
and tribulations but also the success
of the construction of the Erie Canal
more than a hundred years ago. The
story is told from the request for funds
from the New York State Legislature
and the turning of the first spade-full
of earth at Rome to the completion
of this gigantic venture and the blend-
ing of fresh water from the Great
Lakes with the salt water of New
York harbor. The economic impor-
tance of this canal is indicated through-
out the record which was designed
for sixth-seventh and eighth graders.
They will enjoy and profit from hear-
ing this as well as the story of "THE
FIRST OVERLAND MAIL" which
is contained in the same recording.
Here are some ways you can use tape to make your science teach-
ing more exciting and alive.
• Let a student amateur radio operator tape the "beeps" from
Sputnik or other satellite. Let him also tape the regular code of
short wave radio, to offer as contrast.
• Let different groups in the class create, and record, dramatiza-
tions of the discoveries of famous scientists.
• Tape a talk from a scientist; arrange a taping of a radio or TV
program which was broadcast during class hours.
• Common sounds can be taped and played back for the class to
identify the scientific laws illustrated — approaching and passing
train whistle: Doppler effect, etc.
• Tape the sounds of nature — birds, animals and insects.
• Build a library of taped experiments. Have a gifted group in
your class do an experiment together. Let them record their pro-
cedure and conclusion. This can serve as a model and instructor
for another group to perform the same experiment. Other groups
can tape other experiments. Tapes can be exchanged among groups.
The sound quality of a tape recording can be no better than the
quality of the tape on which it is recorded. Educators' critical re-
quirements for fidelity of reproduction and consistent quality are
easily met by any of the seven types of Audiotape. This complete
line of professional quality recording tape offers the right record-
ing time and the right tape cost for any application. But, regardless
of type, there's only one Audiotape quality— the finest that can be
produced. For more information write Audio Devices, Box EV.
CUl
J^nk
!CI|1C i/i/iea^fiyi U^
AUDIO DIVICIS, INC., 444 MarflSM Av«., N«w Y«ri( 33« N.V.
EdScreen & AV Guide — January, 1958
33
The latter recording tells of the
struggle to develop the first trans-
continental stage route. The listener
joins the pioneers who set out to estab-
lish stations across the plains and
thrills to the ride in the first stage
westward from the Mississippi River
to San Francisco as he encounters poor
roads, Indian raids, stolen horses and
runaway mules in the twenty-three day
journey.
Mentor Records (New York) is a
newcomer to the audio field and their
first offering. "DON QUIXOTE"
(Mentor Records, New Wnk: Series
12-A-l) is truly excellent and can be
freely recommended for colleges, for
secondary schools and for libraries.
School will find these recordings use-
ful in motivating the reading of
"Don Quixote" while colleges and
libraries can use this recording in a
variety of ways. Certainly it can be
employed for informal "readings." The
record is read by Walter Starkie direct-
ly from his own translation of Cer-
vantes' classic work. It can be used,
too, for assigned listening by college
instructors. The flavor and passions of
the sixteenth century are effectively
portrayed. The recording is worthy
of several rehearings and should be
popular with mature listeners.
Walter Starkie is noted for his
Advertisement
HELPFUL BOOKS
AUDIO-VISUAL METHODS IN
TEACHING: REVISED AND EN-
LARGED. By Edgar Dale. 544 pp.
Illustrated; and with 49 full-color
plates. The Dryden Press, 1 1 0 West
57th St., New York 19, N. Y. 1954.
$6.25.
THE AUDIO-VISUAL EQUIPMENT
MANUAL. By Jomes D. Finn. Pub-
lished under the general editorship of
Edgar Dale. 384 pp. 1400 illustra-
tions. The Dryden Press, 1 1 0 West
57th St., New York 19, N. Y. 1957.
$9.50.
AUDIO-VISUAL MATERIALS: THEIR
NATURE AND USE. Revised Edition.
By Walter Arno Wittich and Charles
F. Schuller. 570 pp. 249 Illustrations,
14 Color Plates. Harper & Brothers,
49 E. 33rd St., New York 16, N.Y.
1957. $6.50.
MANUAL OF AUDIO-VISUAL TECH-
NIQUES. By Robert de Kieffer and
Lee Cochran. 220 pages. 1955. Pren-
tice-Holl, Inc., Englewood Cliffs, New
Jersey, $3.75.
MITCHELL'S MANUAL OF PRACTI-
CAL PROJECTION. 450 pp. Illus-
troted and cross-indexed. Covers
every aspect of motion picture pro-
jection. Material presented in easily
understood longuoge — not too tech-
nical, yet technically accurate. Most
complete and practical handbook for
projectionists ever published. Inter-
notionol Projectionist Pub. Co., 19
West 44 Street, New York 36, N. Y.
$6.00.
EDUCATORS GUIDE TO FREE SLIDE-
FILMS. Compiled and Edited by Mary
Foley Horkheimer and John W. Diffor.
Ninth Annual Edition, 1957. Educa-
tors Progress Service, Dept. AVG,
Randolph, Wis. $5.00.
STANDARDS OF PHOTOPLAY AP-
PRECIATION. A Course of Study in
Photoplay Appreciotion, Including o
Photoplay Approach to Shakespeare.
By Williom Lewin and Alexander
Frozier. Illustrated. Educotionol &
Recreational Guides, Inc., 10 Broinerd
Rood, Summit, New Jersey. $4.75.
EDUCATIONAL FILM GUIDE: A list-
ing of 18,000 16mm films (many
hundreds on Free Loon) in one bound
volume (over 1,000 pages) and 4
annual supplements thru Spring 1957.
A 1954-58 bound cumulation revised,
ready in Fall 1958. Subscribers to
this most complete 16mm film service
available will be billed only $15 ($1
more for foreign). Order today from
Dept. LP-AVG, The H. W. Wilson
Company, 960 University Ave., NYC
52. Write for free Folder . . .
FILMSTRIP GUIDE: A listing of well
over 9,000 35mm Filmstrips (many
on Free Loon) in one bound volume
and 3 annual supplements through
1957. Only $8.50 for all 4 books
($1 more for foreign). Order today
from Dept LP-AVG, The H. W. Wil-
son Co., 960 University Ave., NYC
52.
Write for free Folder . . .
EDUCATORS GUIDE TO FREE FILMS.
Compiled and Edited by Mary Foley
Horkheimer ond John W. Diffor. Edu-
cational Consultant, John Guy Fowlkes.
17th Annual Edition, 1957. Educa-
tors Progress Service, Dept. AVG,
Randolph, Wis. $7.00.
EDUCATORS GUIDE TO FREE TAPES,
SCRIPTS, AND TRANSCRIPTIONS.
Compiled and Edited by Walter A.
Wittich, Ph.D., and Gertie Hanson
Hoisted, M.A. Fourth Annual Edition,
1958. Educators Progress Service,
Dept. AVG, Randolph, Wis. $5.75.
TAPE RECORDERS AND TAPE RE-
CORDING. By Harold D. Weiler. 192
pp. Radio Magazines, Inc., P. O. Box
629, Key ES, Mineolo, N. Y. 1956.
$2.95 or $3.95 (hard cover). Writ-
ten for the amateur and semi-profes-
sional tape recordist, the book gives
speciol emphasis to the use of tope
recording in education.
A WINDOW TO THE CHILD'S MIND
— Alpork's New Educational Hand-
boek by Dorothy R. Luke, 268 pp.
The first authentic analysis of Helen
Porkhurst's recorded interviews with
children. An indispensoble guide for
teachers. 1955 Storbridge Publica-
tions, P.O. Box 574 Grand Central
Station, New York 17, N.Y. $3.50.
geniality, ebullience and wit. He was
for more than twenty years a professor
at Dublin University and for fifteen
years served as Director of the British
Institute in Madrid. He is a noted
authority on Spanish history and cul-
ture, a scholar, a noted writer and
an eminent lecturer. On the record-
ing at hand he reads, brilliantly, from
such parts of Cervantes' novel as "Don
Quixote and Sancho Panza," "The
Windmills," "The Goatherds and the
Golden Age," "The Inn," "Sancho
Panza and His Wife Teresa," "The
Knight of the ^Vhite Moon" and sev-
eral others including "Don Quixote's
Last Days."
SHOWSTOPPERS: includes not
only some "original cast" albums, but
also some worthwhile reissues. "THE
STUDENT PRINCE," featuring Lau-
ritz Melchior and Jane Wilson has
been coupled with "THE VAGA-
BOND KING" (Decca Records, DL
8362) featuring Alfred Drake and Mimi
Benzell in a single disc which can be
used in music classes as well as for
pleasure listening. Perhaps these, with
some of the many other operetta re-
cordings, can become part of a noon-
time rainy-day listening program
scheduled for auditorium, lunch-room
or other place where students may
gather for the specific purpose of lis-
tening. . . . Certainly many teachers
will remember the play, "Green Grow
the Lilacs" and recognize that the
perennial hit "OKLAHOMA!" (Decca
Records, DL 9017-33.3 rpm; or ED
801—45 rpm) which ran for more
than five years on Broadway, including
several revivals, has become a part of
American tlieatre in that it broke
with many footlight traditions and
established a new pattern of perform-
ance.
FREE and Inexpensive
Photoplay Material
For free copies of PHOTOPLAY
SrUDIES, write or telephone to the
managers of local first-run theaters.
Managers are glad to donate packets of
PHOTOPI^V STUDIES to interested
schools and colleges.
Recent issues of PHOTOPLAY
STUDIES are devoted to THE
HUNCHBACK OF NOTRE DAME,
RAINTREE COUNTY, RICHARD
III, and THE LIVING IDOL (A Les-
son in Mythology).
For a sample copy of this 16-page,
6x9 illustrated pamphlet, send 30 cents
in stamps to Educational & Recrea-
tional Guides, Inc., 10 Brainerd Road,
Summit, New Jersey.
34
EdScreen & AV Guide — January, 1958
i lew ^ilmdti'i
Destrihed and evaIiiiit«Hl by ROBERT
OHIRC H. WALTER PILDIT( H, and
HAROLD WARD. Producers should
send review copies of filnistrips to
Robert t'hiirch, Andio-Yisual Coordi-
nator. Herman Felsenthal School, 4101
S. Calumet Ave Chicago 15, Illinois.
SHAKESPEARE'S PLAY SERIES
Etlucational I'locliictioiis, Limited,
London SWIEast Ardsley, Wakefield,
Yorlcshiie. Subject area-Language Arts.
Filmstrips are in color. Grade level-
11, 12, and up.
RICHARD II (25 Frames)
HENRY IV, Part I (31 Frames) and
HENRY IV, Part II (36 Frames).
These three strips, comprising 91
frames, of scenes from Shakespeare's
plays dealing with the kings of Eng-
land will be an asset in developing
literary appreciation skills.
The costuming and coloring in the
series is based on that of the "Old
Vic" Theatre productions in England
and is excellent. In Richard II the
theme of final futility of the "divine
infiuence" in the power structure of
the king is explored. The intrigue of
Court and Shakespearean humor can
best be appreciated through correla-
tion of speaking parts, as outlined in
the accompanying guides, and the
frames to which reference is made.
The personal and interpersonal rela-
tionships evolving in drama can be
appreciated best through live per-
formance or in motion picture form.
The reign of Richard II and Henry
IV have become more meaningful
following the study of the form, style,
and expression of Shakespearean
drama as it was intended for stage-
acting in the seventeenth century.
FRIENDSHIP FILMSTRIP SERIES
Friendship Press, Joint Commission
on Missionary Education, National
Council of the Churches of Christ in
U. S. A., New York, New York. Sub-
ject area includes social studies and
human relations. Filmstrips are in
color. Grade levels as indicated.
IT HAPPENS EVERY DAY, (58
I Frames, Grade level— sixth and above).
A good study of how to think effec-
tively to solve present day problems
in human relationships. Teaches a
lesson against . quick, angry reprisals
against people or communities for un-
kind attitudes. Gives examples of
simple intelligent ways to meet and
conquer these same unkind attitudes.
Upper grade pupils gave thoughtful
attention throughout the film as it
kwas presented for evaluation. The
ip5
coloring used in filmstrip was excel-
lent.
KIMIKO OF JAPAN, (63 Frames,
Grade level — fourth and up). \ well
produtcd filmstrip sliowing the cus-
toms, clothing, homes and activities
of children and families in a foreign
land. As filmstrip was shown to an
upper grade class, it provoked dis-
cussion and students found many
similarities among the ways and habits
of children of all lands. Namely — the
Japanese children have to help at
home, go to school, go on errands, do
homework and that boys tease the
girls and finally become good friends.
SINGLE SUBJECT FILMSTRIPS
lOMMY TAKES TO TRAFFIC,
(33 Frames) by Educational Produc-
tions, Inc., Hillside, New Jersey. Sub-
ject area is safety education. Filmstrip
is in color. Grade level includes the
middle grades.
This filmstrip is a story of a third
or fourth grade boy who chooses to
become a good citizen by observing
the following traffic rules:
1. Being alert.
2. Using good judgment.
3. Paying attention to traffic safety
lessons in school.
4. Learning good traffic behavior
from mother and father.
5. Obeying police officers and patrol
boys.
The rules are displayed in Tommy's
trip from home to school and home
again. The color could have been im-
proved. For the most part, the mate-
rial is well presented and can be used
to motivate or culminate a unit on
safety.
PAINTINGS IN THE METRO-
POLITAN MUSEUM OF ART (52
Frames), published by Herbert C.
Budek Company, 324 Union Street,
Hackensack, New Jersey. Subject area
includes art and early European his-
tory. Filmstrip is in color. Grade level
— eighth and high school.
Filmstrip includes paintings of the
thirteenth and fourteenth century
Italian painters such as Giotto, Ber-
nardo, Daddi, Taddeo Gaddi, and
Spinello Aretino. The color is very
good. The commentary is too ad-
vanced for the elementary grades.
However, the filmstrip could be used
to stimulate interest in visiting art
museums.
The filmstrip could be very useful
in the study of Italian art in an early
European history course as it points
up the similarity of subject matter
Color Filmstrip Service
for Educational Producers
A scene in the Manhattan Color Lob
filmstrip on "Robinson Crusoe," proc-
essed for Dr. William Lewin's series of
Photoplay Filmstrips.
Let us do all or port of the work
you require in color processing.
No order too small or too large
for our special educotional de-
partment.
Manhattan Color Laboratory
254 W. 54th St., New York 36
Fp D FILM REPAIR AND
& D SPLICING BLOCK
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AND 16MM
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Mogic Mylar Sprocketed Transparent Splic-
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good as new . . . without the loss of a
single frame.
Applied directly on both sides of the
damaged film, Magic Mylar (only 1/1000
of on inch thick) repairs, reinforces and
holds the broken film together . . . WITH
THE STRENGTH OF MORE THAN 3 TIMES
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FLORMAN & BABB, INC.
68 W. 45th St., N. Y. • MU 2-2928
F & B carries a complete stock of motion
picture and oudio-visuol equipment.
;EdScreen & AV Guide — January, 1958
35
COMPLETE SERVICES TO PRODUCERS OF IBrnm
MOTION PICTURES, 35miii SLIDE FILMS AND SLIDES
Research and Script
Photography, Studio and
Location
Processing
Edge-numbered Wori< Prints
Sound Recording and
Rerecording
Editing and IVlatching
Titling and Animation
Release Printing
Magna-Striping
Slide Film Animation
Slide Duplicating
Vacuumating
Film Library
GEO. W. COLBURN LABORATORY INC.
164 NORTH WACKER DRIVE • CHICAGO 6
TELEPHONE DEARBORN 2-6286
used by various painters and the
rather intricate composition of each
painting.
ISRAEL-THE LAND AND ITS PEOPLE
The Department of Education and
Cukure of the Jewish Agency, 16 East
66 Street, New York, New York. Sub-
ject area includes current events and
social studies. Filmstrips are in color.
Grade level includes high school and
above.
1. THIS IS ISRAEL (65 Frames)
2. GALILEE (54 Frames)
3. HAIFA AND EMEK (68 Frames)
4. THE JORDAN VALLEY (58
Frames)
5. THE LAND AND ITS PEOPLE
(62 Frames)
6. THE DAROM AND THE NEG-
ER (66 Frames)
7. TEL AVIV AND THE COAST-
AL PLAIN (70 Frames)
This series presents a bird's-eye
view of Israel and it's contemporary
problems, giving an account of Israel's
development to date. .'Xreas such as
immigration, agriculture and irriga-
tion, housing, and new settlements,
education, minorities, and religions
are all touched upon pictorially.
Adults and teen-age children who
have had some background on present
day Israel can derive the most benefit
from this series. The pictorial material
presented would appeal to younger
groups, however the length of the film-
.strips would inhibit continual interest.
A narrative script is provided for the
filmstrips which do not contain cap-
tions. Introductory notes as well as a
selected bibliography are provided in
pam|)hlct form with each filmstri]).
Suggestions are given which can aid
teachers and group leaders in provid-
ing background information and cor-
relating filmstrips with other activities.
CURRENT AFFAIRS SERIES
Current .Affairs Films, 527 Madison
Avenue, New York 22, New York.
Filmstrips are in black and white.
Grade Range-Upper Grades, High
School, and .Adult. Subject area-Cur-
rent Events. This filmstrip company
has arrangements with various news-
papers.
ELECTRONICS (37 Frames). This
filmstrip, sponsored by The Buffalo
Evening News, begins by explaining
what the field of electronics covers.
After illustrating electronic equipment
with radio, TV, high fidelity, radar,
and calculators, the filmstrip explains
that electronic equipment normally has
vacuum tubes or transitors for opera-
tion. Some historic data are introduced.
Lee DeForest is credited with the in-
vention of the vacuum tube in 1906
and later the radio became widely used
in the 192()'s. World War II spread
the use of radar which was used as
the eyes and ears by the army and
navy. The War gave a big boost to
the electronic industry and shortly
afterwards television was introduced
on a grand scale. Today computers are
being produced for industrial and com-
mercial use by an industry which with-
in fifty years has become the fifth
largest. Pictures in the filmstrip illus-
trate assembly line methods used in
the very complicated wiring and high-
ly exacting work needed for the ecjuip-
nient. The largest users of the elec-
tronic products remain the military
services and the pressing problem is
the shortage of qualified personnel to
work in the field. The filmstrip con-
dudes with possibilities for the elec-
tronic future. These include visible
telephone conversations, electronic
cooking, electronically controlled ma-
chines, and possible cures tor cancer.
Using up-to-date pictures and dia-
grams for this filmstrip, it becomes a
current events feature that may be
used in the classroom to stimulate in-
terest in the subject. It covers a highly
technical field with a broad coverage
in order to interest the uninformed
viewer. The continuity of the strip
was very good in that it took on only
the aspects of the .subject that it could
cover adequately. Very well produced.
THE NEW JAPAN (42 Frames).
This filmstrip concerns itself with the
changes in Japan since World War II.
Maps and diagrams illustrate the size
of japan, the exports and imports are
related, and the problem of being a
debtor nation is presented. The effect
of the War is well illustrated using
news pictures that are explained in the
accompanying discussion guide. The
problems of agriculture continue to
plague the country since only 20% of
the land is satisfactory for crops. In-
dustrial might has expanded since 1945
and modern factories along with the
important shipbuilding industry are
bright spots in the economic picture.
Trade barriers are an obstacle to
[apan's progress. The United States,
the filmstri]) explains, was instrumental
in establishing democratic ideals in
Japan after centuries of emperor rule.
Today Japan has a new constitution,
vote by secret ballot, political parties,
and recently gained a seat in the
United Nations. It has been just a
little over one hundred years since
Commander Perry sailed into Japan's
mainland and introduced trade agree-
ments with the western world. The
filmstrip concludes with examples of
western' world influence including
radio broadcasting, clothing, modern
building, and democratic methods of
living.
The purpose of this filmstrip was to
show the characteristics of Japan in
the last dozen years. It would be quite
impo.ssible to go into detail on any
of the aspects of the filmstrip without
sacrificing the whole picture that the
strip tried to present. Further study
on each part would normally be
SCIENCE FILMSTRIPS
SINCE 1931 SINCE 1931
MADE BY TEACHERS FOR TEACHERS
BIOLOGY HEALTH & SAFETY
PHYSICS GENERAL SCIENCE
CHEMISTRY MICROBIOLOGY
BIKE SAFETY BUS SAFETY
NEW — Elementory Science Series in
Brilliant SpectrocolOf
VISUAL SCIENCES
Box 599E Suftetn, New York
36
F(4<^rreen & AV Guide — January, 1958
iiccdfil for a complete picture of the
country of [apan. The filiiistrip serves
well as an introductory aid for the
study of Ia])an or as a part of current
dav developments. I'he pictures, main-
ly of neusmaking events, were in-
terestinjj and discussion stimulating.
Japan's importance as a new force for
democracy in the world is stressed
throughout the filmstrip.
IHE GE01'HYSIC;.\L YE.AR (42
Frames). Starting with questions tfiat
are stumping the exjK-rts. this filmstrip
immediately captures the attention of
the viewer. Examples of these ques-
tions are: Is our climate gradually be-
coming warmer?, Why do sunspots af-
fect our communication systems?,
AVhere does our weather originate?,
and How can we predict earthquakes?
The ideas behind the setting of [uly
1957 to December 1958 as an inter-
national geophysical year are explained
to the viewer. The uses of atomic re-
search, radar, and calculators are aimed
toward understanding the basic areas
of our upper atmosphere, land masses,
and our vast oceans. Quite a portion
of the filmstrip is devoted to the bases
we and other nations have established
in the Antarctic region for the study
of weather conditions, ocean currents
and other important data. Starting as
early as 1954, twelve nations have
established 57 bases on that continent
for extensive geophysical year observa-
tions. The filmstrip goes on to explain
the other efforts connected with this
co-operative project. About two thou-
sand other stations are located all over
the earth and this demands the co-
operation of many nations. The
attempts to explain the questions at
the beginning of the filmstrip are illus-
trated by news pictures and diagrams.
The launching of rockets and earth
satellites by the United States and the
U. S. S. R. should aid the study for
the international geophysical year. Pic-^
tures of the models of these new
devices are shown. The filmstrip con-
cludes with thought provoking cjues-
tions that would make for a stimulat-
ing discussion.
From beginning to end, this film-
strip was designed to make the viewer
aware of the importance of this event
in the world's scientific progress. An
overview of the entire project is pre-
sented with interesting pictures, simpli-
fied maps and diagrams. Most of the
pictures have appeared in newspapers
and are captioned in the discussion
sheet which accompanies the filmstrip.
The filmstrip was very well produced
and would appeal to anyone above sev-
enth grade.
MARVELS OF MEXICO SERIES
Charles Scribner's Sons, 59 East Van-
Buren Street, Chicago 5, Illinois. Film-
strips are in color. Grade range— Sixth,
Seventh and Eighth. Subject area —
Social Studies. This series was designed
to accompany a text book series pub-
lished by the same publisher, but may
be used without the book. Series was
reviewed as a whole.
Ml THE HISTORY OF MEX-
ICO," 25 Frames.
M-2 "THE LAND AND ITS USES"
(PART 1), 31 Frames.
M-3 "THE LAND AND ITS USES"
(PART II), 28 Frames.
M-4 "HOW THE PEOPLE OF
MEXICO LIVE," 27 Frames.
M-5 'MEXICAN MARKETS," 30
Frames.
M-6 "MEXICO CITY, " 29 Frames.
M-7 "ARTS AND CRAFTS," 27
Frames.
M-8 "MEXICANS AT PLAY," 28
Frames.
This series of filmstrips gives a very
vivid and well balanced summary of
Mexican life and portions of its his-
tory. It could be very helpful with
any social studies imit on Mexico. In-
formation is summarized and graphi-
cally presented so that students readily
select the chief points stressed in each
individual strip.
The use of color is excellent through-
out the film series. The vocabulary is
interesting and varied enough to chal-
lenge a wide range of reading levels.
Fhe entire series showed careful selec-
tion of picture matter and vocabulary
and deserves a high recommendation
for use in the upper grades.
WRITE FOR YOUR
PREVIEW TODAY!
To Enrich Your
SOCIAL STUDIES Program
22 New Filmstrips
HOW THE INDIANS LIVED
(For Primary Grades)
5 COLOR filmstrips depict the mode of life
of 5 different Indian tribes. They show
how environment influenced the I ndiaiis'
food, shelter, clothing and activities.
Complete series: $25.95
Individual filmstrips: $5.75
ASIATIC LANDS AND PEOPLE
(For Elementary Grades and
Junior High School)
5 filmstrips in excellent COLOR photog-
raphy illustrate the present-day life and
work of the people of Japan, Burma,
Malaya, Thailand, ond Pakistan.
Complete series: $25.95
Individual filmstrips: $5.75
GROWTH OF THE UNITED STATES
(For Later Elementary Grades and
Junior High School)
6 filmstrips in COLOR art work show how
the United States extended its boundaries
from ocean to ocean. The struggle to
settle the new oreas is dramatized vividly.
Complete series: $31.50
Individual frimstrips: $5.75
MEXICO -YESTERDAYS TODAY
(For Elementary Grades)
6 filmstrips acquaint children with Mexicon
life and traditions. Four filmstrips in
brilliant COLOR photography tell about
Mexico today. Two filmstrips in COLOR
art work picture, in authentic detail, the
historic influence of the Aztecs and the
conquest by Cortes.
Complete series: $31.50
Individual filmstrips: $5.75
683 Other Top-Qualify Filmstrips
in 17 Curriculum Areas
/^ JAM HANDY (^y^a^u^^z^^
2821 East Grand Boulevard • Detroit II, Michigan
EdScreen & AV Guide — January, 1958
37
ihtirch berartntent ^^
New Film From Britain
Before you see The Supreme Secret
you will say that it is just about im-
possible to make a film on The Love
of God; and, after you see the film you
will say that it was easy to do — so
well does Noel Evans and his col-
leagues (at Religious Films, Limited,
6 Eaton Gate, London, S.W. 1) bring
off the job. In 55 minutes they give
us several days in the life of a bud-
ding delinquent, bringing him along
through a luimber of very interesting
and plausible experiences to tlie place
where he comes to jeel the love of
God. At the same time the film brings
its audience along so that we come to
feel very sure about what this young
man feels. And more, we can see the
reason why. But, the rest must be left
to the film! Slower in pace than many
American films, it is one of the things
you'll probably enjoy in this film.
There is fine acting all the way, good
camera-work, and effective low-key
lighting. Made to say something on
this theme to young people who have
collided with the Law, this film will
appeal to a very wide range of audi-
ences, and be useful in and out of
church to help people better under-
stand the Love of God. (Inquire of
United World Films, 1445 Park Ave.,
N. Y. 29.)
Comment On The News
Family Films, Inc., a foremost pro-
ducer of religious films, has entered
the filmstrip field. It announces pro-
duction plans in such categories as
teenage problenls, stories for the
church school kindergarten, and
Christian family living. All produc-
tions will be in color and the commen-
taries will be recorded. The filmstrip
production program will be under
the supervision of Paul R. Kidd and
DonaM R. Lantz, both well known in
church A-V circles and highly re-
spected by all their A-V colleagues.
We wish this concern great success
in its new undertaking.
— o—
Cathedral Films, Inc. has launched a
program of one-day soinid filmstrip
workshops which will be held in many
parts of the nation. These workshops
A scene from the motion picture, THE SUPREME SECRET, by
Religious Films, Ltd, London, England, which was given its
American premiere at the Green Loke A-V Conference.
by WILLIAM S. HOCKMAN
are designed to give church leaders
and teachers a new insight into the
worth of filmstrips, and help them
use them more fruitfully in the total
program of the church. Local dealers
and distributors will cooperate in
setting up these workshops for clergy,
directors of religious education, church
school teachers, youth workers, and
other leaders. We commend Cathedral
in this effort to extend and improve
A-V utilization.
— o—
Concordia Films has undertaken the
production of fourteen Old Testa-
ment films which will bring to the
screen some of the main events and
persons from Abraham down to Elijah.
Shot in color, this series is designed
for instructional purposes, with each
episode complete in itself and having
a running time of 15 minutes. We
believe this shorter length will greatly
increase the utilization potential of
these films but we wonder why they
are to be in color.
— o—
If you listed the "Heroes of God"
down across history, who would make
your list? Who would make ours?
Lists would vary greatly, of that we
can be certain. Cathedral Films, Inc.
has announced a series of sound and
color filmstrips on their list of the
"Heroes of God," starting with Patrick,
Christopher, Martin of Tours, Mar-
garet of Scotland, Nicholas, and Fran-
cis of Assisi. The utilization time for
each will be 15 minutes, and the nar-
ration will be supported by instru-
mental music, singing, and sound ef-
fects. According to Dr. James K.
Friedrich, Cathedral founder and
president, this is the first series on
some of the men whose lives are a
flaming witness to the Christian faith.
We await with interest the first re-
lease of this series.
Filmstrip Series On Jesus
Cathedral Films, Inc. is currently
bringing to completion its 24-unit
series of filmstrips entitled. The Story
of Jesus. This is one of the largest
Biblical series to date and one of the
38
EdScreen & AV Guide ^ — Januarv, 1958
most useful and important. The film-
strips of this series are all in color
and live photography. They have re-
corded commentaries, one for teach-
ing, and the other for general use
and in worship. There are approxi-
mately 30 frames per filmstrip and
the utilization time is close to 15
minutes in every instance. The titles
arc:
Part I
The Annunciation
The Nativity
The Presentation
The Story of the Wise Men
The Boyhood of Jesus
The Baptism and Temptation
Part II
The Calling of the Four
The Marriage At Cana
The Healing of A Leper
The Healing of A Paralytic
The Visit to Mary and Martha
The Man Born Blind
Part III
The Story of the Twelve
The Centurian's Servant
Rejection at Nazareth
Attempted Arrest
The Fate of John The Baptist
The Raising of Lazarus
Part IV
Triumphal Entry
The Passover Supper
The Trial
The Crucifixion
Resurrection ,
The Upper Room
In his nicely worked-out "Master
.Study Guide" for the series the pro-
ducer says the series "is to be utilized
as resource material for established
curricula, and not as a substitute for
a curriculum. They are not intended
for entertainment or diversion." He
warns against their use outside "a
thorough-going teaching plan."
The teaching version of the com-
mentary is written for a single voice
and printed as well as LP recorded.
The worship and general-use version
is recorded only, the dialogue being
too difficult for the average user to
speak with dramatic effectiveness. WITH
Taken as a whole, this series can be
used with Juniors and up, but careful
selection must be made of those to be
used with Primary children. At this
age level the wise teacher will study
the utilization guide's commentary
carefully and develop a much shorter
narration in her own words.
For each filmstrip there is "Teach-
ers' .Study Guide and Manual" giving
all the usual assists plus an extra,
namely, the "Instructional Notes for
Teacher," a column which parallels
the teaching narration. These notes
will be especially helpful when used
with youth and adult groups.
: EdScreen & AV Guide — January, 1958
This reviewer would like to make
two qualitative remarks: The producer
has done very well to give each Bibli-
cal story a setting or context, this re-
construction meeting, it seems to him,
the requirements of reasonable sup-
position. Aside from minor flaws from
time to time, picture composition and
photography meet reasonable stand-
ards. A large undertaking commend-
ably brought offl
Hockman On Hersti
His handiwork seen in many films,
Sam Hersh of Family Films has sel-
dom appeared in print. His editorial
comment in the November 1957 issue
of FILM WORLD is all the more
notable, and we would like to single
out a few of his ideas for comment:
Actually, any film which a congre-
gation hasn't used is new although it
may have been made several years
ago.
How true and how little apprecia-
ted! Church leaders ask for what is
new when they should seek what fits
their purposes. What has production
date to do with the usability of a good
film? But, we have folks around, vic-
tims of built-in psychological obsoles-
cense in everything from soap to auto-
mobiles, who insist on the new stuff.
If it's new, it's good; if it's old, it's
inferior, they erroneously think. Pro-
ducer, distributor, and church leaders
must unite to counteract this false as-
sumption. When we do, two things
will happen: a) the churches will find
some mighty useful material a few
years old, and b) the dealers will find
that some of the neglected 'old' films
will begin to pay their way and no
longer sit-out the week-ends on their
slielves.
The only classification in religious
motion pictures should be the church
calendar; not whether a picture is old
or new.
Too many church leaders use films
on a hit and miss basis. They are just
ten days away from some event, and
looking for a film. Since they are des-
perate, just one qualification comes to
their minds when they write or phone
the rental library — "What's new?"
Not that tliey have used all the old
pictures; far from it. They think the
new will be better. How foolish! Down
deep they want a film that will get
the job done, but they have not
planned far enough or thought out
their objectives carefully.
They want a film for my young
people, for the men, for the wom-
en; or, for Christmas, for Lent, or
for Easter, or some generalized situa-
tion and nonspecific use.
A good religious motion picture is
applicable to more than one major
church emphasis.
How often all of us have heard,
"But we had that film!" Quite so;
but what did you use it for that time?
What group saw it? After all, a good
film can be used in relation to many
different groups and in relation to
many objectives. Films do have 'multi-
ple teaching strengths." It is up to us
to see these multiple uses. Few films
are one-shot productions in the mind
of the imaginative user. Certainly a
good film can make many trips back
to the same church if the user knows
what he is doing.
These three wise observations mean
at least one thing for the local church:
it must have greater familiarity with
available A-V materials. Until churches
can solve this problem they will use
You Are
ivhile
presenting
Audio -
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programs
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too few films and tend to think the
new ones are the only ones. No longer
do they need to wait for infonnation
on films and filmstrips. Producers are
snpplying excellent lists and catalogues
which can be had for the asking. Files
can be built by someone in the church;
or by a conunittee. These lists and
files can be consulted by those seek-
ing to locate a film for a specific use
with a certain group at a given time.
The National Council of Churches,
through its .Vudio-Visual and Broad-
cast Education I^epartment, can sup-
ply the church with the .AUDIO-
VISUAL RESOURCE GUIDE. It
lists several thousand titles, classified
under some seven or eight general
categories, giving a summary of con-
tent, and estimating its general qual-
ity. This volume is an A-V "bible" all
churches should have. Yet, how many
try to get along without this resource!
This one volume can go a long way
to help any church and its leaders
secure a profitable and extensive fa-
miliarity with good and acceptable
available materials, old and new. Why
not write to 257 Fourth Ave., N.Y. 10,
today for fuller information. (VVSH)
Distributor's Lament
A religious film library operator
wants to know why he can't have
prints of a widely advertised and pro-
moted stewardship film. Recommended
by denominational papers, a great
many requests have come in to him
from churches which normally look to
liim for service. When they call he
must tell them that the film is released
by the producer, in this instance an
interdenominational agency, to certain
outlets and that he is not one of them.
But, the promotion back of .such
films does not inform the churches
concerning the devious financing and
restricted releasing of such a film.
(Churches assume that it has been
placed in the normal channels of dis-
tribution and they don't want to search
all over creation for a special source —
only to find that the film is booked
solid way past the time they would
like to use it.
If this situation means anything at
all, and it means much, it is a foot-
note in bold face caps that our distri-
bution patterns, practices, and policies
make mighty poor sense and worse
economics. We are convinced, also,
that we need realism and not rational-
ization to get the kinks out of such a
silly situation.
This sort of distribution plan is as
unfair to the churches as it is to the
distributors. Films are produced for
use. and the more use the better.
Cluirches want films that are new and
relevant, and when they are told that
they are not in the right denomina-
tion, that they must wait for another
type of release, or given any other
excuse, they don't quite understand.
We don't either! It's time the silly sys-
tem were abandoned. It never made
much sense and it's making less all
the time.
A-V and M-E Go Together
Like love and marriage, and a lot
of other things, audio-visual aids and
missionary education go together. Who
says so?
No other than Fon H. Scofield. Jr.,
writing on the subject in the Novem-
ber 1957 AUDIO VISUAL AIDS bul-
letin of the Southern Baptists. "Visual
aids — missionary education: these go
together. The entire visual production
program of the Foreign Mission Board
is a response to the idea that experi-
ence is the best teacher, and — where
experience is impossible — that the
vicarious sharing through visual aids
is next in line for effective teaching."
Later on he tells of a boy who came
home from church saying that he 'had
been to .Africa.' Indeed, he had been
— vicariously. He not only went, but
his whole group went with him via
the same visual aid. Powerfid and in-
expensive way to go, don't you think?
"Visual aids are open windows
through which most people can 'see'
the ijiission fields and share in the
experiences, the hopes, and the frus-
trations of missionaries around the
world." .\nd, he might add that unless
most church people see missionary ac-
tivity via films and filmstrips they will
not see it at all, and not seeing it they
will not experience it, and having no
experience of it they will be more or
less indifferent to it.
Words are inadec|uate for missionary
education. They must be combined
with images, and these images must
be made meaningful by the use of
words. But, first there must be the
image, the idea, the thing to be ex-
plained by the teacher and understood
and appreciated by the pupil. -And
his warning is right to the point when
he says, "Successful teaching by words
alone presupposes common areas of ex-
perience on the part of the teacher
TEACHING AIDS
FILMS, FILMSTRIPS,
SLIDES, POSTERS, ETC.
Write for free Catalog
AMERICAN BIBLE SOCIETY
Audio-Visual Deportment
440 Fourth Avenue, New York 16
40
EdScreen & AV Guide — Januorv. 1958
sarily very limited in inissionnry eclu-
cation."
This understanding of the problem
gets translated into films as the South-
ern Baptists have carefully fashioned
materials to work with.
"For example," he tells us, "the
(hurdles will be making intensive ef-
fort to teach the principle of steward-
sliip in terms of wealth and in terms
of life dedication. The principle can
be stated in a sentence, but the build-
up of the motivation is another
matter."
The Foreign Mission Board has pro-
duced three motion pictures to help
with this motivation — Recruits for
Cfiri.'.l. All Are Called, and, So I Send
You. "They clothe the principle of
stewardship with realism, and portray
the principle in simple, dramatic, and
comprehensible terms."
In making the at-home and overseas
outreach of the church vivid to chil-
dren, youth and adults by the use of
well-structured audio-visual aids, we
have just scratched the surface. Of
printed pamphlets we have almost
enough. Give us some film pamphlets.
Of printed stories, we have an abun-
dance. Now give us some on-the-spot
recordings of what goes on in schools
and hospitals and clinics. Of flat pic-
tures, we have had none too many, but
give us the lively and life-like images
on the screen for more a])peal and for
more lasting impressions. Of speeches
by board secretaries, we have already
been bored enough. Now give us some
speeches by the missionaries themselves
who will be coached into telling us
about the wonderful people they work
for and with.
Ves, Mr. Scofield, audio-visual aids
and missionary education do go to-
gether, and let not this little piece
end without paying tribute to the
accomplishments of the JCME of the
NCC in these last few years. They have
given us many fine productions; may
they get the money for many more,
and may there be no ceiling to their
and the learner. This area is neces-
imagination as they give us the A-V
tools we need to get the story told!
Impression Of Green Lake!
I refer to the A-V Conference at
Green Lake this past September. How
can I limit my many impressions to a
few sentences? I will try.
.\i a newcomer, I did not know ex-
actly what to expect. From the first,
however, I saw there was to be no lost
motion, and by the end of the week
I found myself exhausted from a
packed schedule. New ideas and ma-
terials came at me so fast that I only
had time to make note of them. Now.
months later, I am still in the absorp-
tion process.
My |)rimary purpose in attending
was to participate in the script writing
group. Here I got my greatest help.
Howard Tower, of the Methodist Ra-
dio and Film Commission, ably assisted
by Ray Wilson of the Jam Handy
Organization, gave us many great ses-
sions. New to this phase of A-V work,
I learned many new techniques I can
jjut to good use.
I liked the evening sessions. Pre-
senting materials related to the prob-
lems discussed in the morning a,s,sembly
periods was forceful and effective —
much better than dealing with prin-
ciples alone.
Lastly, the presence of people from
other countries, nationals as well as
missionaries, gave a delightful interna-
tional flavor to the conference. Of
course, we all enjoyed Major Noel
Evans of England. It was good to
learn something of the .\-V needs and
accomplishments in other parts of the
world.
May I add that I was so well pleased
with Green Lake that I am already
making plans to attend next year's
Conference at Penn State, August 17
to 24.— Dwight Wilhelm, Radio and
.Audio-Visual Director, Mars Hill Col-
lege, Mars Hill. North Carolina.
A Sharp Tool, Indeed!
.\ leader in her denomination's
state women's organization. .Vlrs. Carol
.Mien visits Cedarmont on a speaking
engagement. Returning to her city
home, she tells her husl)and that she
liked the town. She says she feels the
people would accept them. Through
an attorney they purchase a lot, and
in due time construction begins. When
they go out to see the new house,
Cedarmont phones buzz with excite-
ment — because the .Aliens are Negroes.
A group goes to their minister to see
what can be done to keep them out
of the community and the church.
The minister avoids committing him-
self. .A meeting is called, and those
who attend hold differing opinions
about the Aliens — some are sensitive
to social pressure, others to economic
pressures, and some are sensitive to
Christian obligations. That's the con-
tent of a new 64-frame. B&W, live
photography filmstrip, Crossroads At
Cedarmont, which was released in
November by Friendship Press, 257
Fourth .Ave., N.Y. 10. (Price, with
script-guide, S3.00)
.As this filmstrip ends the future
of the .Aliens is undecided and resting
in the hands of people who do not
know them: who are seemingly more
influenced by emotional tension than
by cool logic and theory; and, who
are members of the same church. In
a way, and deeply so, they are decid-
ing their status, not just that of the
.Aliens. Here is a sharp tool for skilled
hands: a powerful discussion starter
for any adult group, inside or outside
the church. Highly recoinmended.
NEW
".4s a conimittee of four, we have
cho.sen the following films for viewing."
Two New Series of Sound Color Filmstrips
for Protestant Churches and Sunday Schools
"SERMONS FOR YOUNG PEOPLE"
16 original stories, photogrophed "live." Fine, wholesome, true-to-life, dra-
matic stories, with a moral — directly tied in with Biblical teochings and Chris-
tian living.
Complete with long-playing record and discussion guides.
"HEROES OF THE OLD TESTAMENT"
16 beautifully colored filmstrips illustrating the Old Testament. Produced in
two versions — silent with captions and sound without captions, but with o long-
playing record. Both versions have a printed narrative script.
• PRICED LOW TO FIT YOUR CHURCH BUDGET •
• SEND NOW FOR FREE ILLUSTRATED CATALOGUE •
Eye Gate House, Inc.
146-01 Archer Avenue Jamaica 35, New York
/.c/cyrv/ Producers und Distributors (>( Color l-ilinstrip.s
EdScreen & AV Guide — January, 1958
41
MONTHLY REVIEW OF WHAT'S NEW FROM MANUFACTURERS & DISTRIBUTORS
iJudio-visual trade review
NEW EQUIPMENT
For more information about any of the
equipment announced hers, use the
Readers' Service Coupon on page 48.
ACA Secret Recorder in Briefcase $349
single speed. Concealed in a folse
comportment located in the central
section of on average-size leather
briefcose. Cose may be opened and
papers removed or inserted without
disclosing recording mechanism.
Weighs approximately 1 2 lbs. Records
at 1.87 inches F>er second (or, for $20
additional, at $375 also).
For more intormotion circle 101 on coupon
ACA Secret Recorder
Alonge Tape Splicer $29.95. Center blade
can be set for precision cuts ot 90,
67 '/2 or 45 degree angles. Tape is
held in ploce by two spring bronze
pressure pads. Splicing tape is laid
over splice area and is cut to exoct
width by side knives.
For more informotion circle 102 on coupon
American Geloso Tope Recorder $179.95.
The Model G-255S meosures only ap-
proximately 10"x6"x6" in size, weighs
7 '/2 lbs. with microphone, tope, and
take-up reel. Speeds of 3.75 and
1 .87 inches; dual-track recording;
push-button controls; fast forward; in-
put and output jocks.
For more information circle 103 on coupon
Audio-Master Audiotune Sound System
$79.50. Contoins u 5-watt hi-fi am-
plifier of 60- 1 2,000 cycle response;
dual hi-fi speakers with Crossover net-
work; bass reflex baffle cabinets; boss
and treble tone controls; pilot lights;
10-foot shielded extension cord; ISVz
lb. weight.
For more information circle 104 on coupon
Bell & Howell Slide Projector $39.95.
The Model 707 has 300-watt illumi-
nation for 35mm slides. It incorporates
a manual changer and provides full-
area coverage of Superslides as well
as 2x2's and Bantam slides. Uses the
new "short" projection lamp. Changer
may be removed for insertion of Semi-
motic and Electric changers. Five-
inch f:4 lens.
For more informotion circle 105 on coupon
Bell Gr Howell Tape Recorder $189.50.
The Model 770 is a simplified, lighter-
weight model supplementing the Model
775. Has twin 5" speokers, two
speeds, tone control, push button con-
trols, fost forward and rewind speeds,
input and output jocks, drop-in
threading.
For more informotion circle 106 on coupon
SYLVAN I A
PROJECTION LAMPS . ..for all makes . . . all types . . . in all sizes
New Syl vania Ceramic Blue Tops are avail-
able in all standard sizes for any projector
... to fill your exact requirements for
clear, brilliant projection.
Blue Tops offer these superior qualitlei:
Brighter . . . Ceramic Blue Tops won't scratch,
chip or peel like ordinary painted tops . . .
machine-made filaments assure pictures bright
as life.
Cooler . . . Ceramic Blue Top is bonded to the
glass for improved heat dissipation . . . cooler
operation assures longer lamp life.
Longer Lasting . . . Exclusive Sylvania shock-
absorber construction protects filaments from
vibration damage.
Sylvania Electric Products, Inc.
1740 Broadway, New York 19, N. Y.
. . . fastest growing ntime in si'ghtf
Use a Sylvania Ceramic Blue Top
in your projector . . . your slides
and movies deserve the best!
v- SYLVANIA
<ERJ@ BLUE TIP
LI6HTIN6
ELECTRONICS
TELEVISION
ATOMIC ENERGY
B & H 707 Slide Projector
Beseler Enlarging Easels. $56.75 to
$74.75. The Invincible Series includes
the Simplex, the Duplex, and the Tri-
plex— all constructed of heavy-tested
plywood and designed to operate with
sustained accuracy even under the
most erratic conditions. Feature ver-
tical and lateral marginal dimensions,
windowed border controls, and extra-
large marginal control knobs.
For more >iitormjt.on circ.e i07 on coupon
Camera Equipment Director's Viewfinder
$100 with leather case and chain, the
new Tewe Model "C" is calibrated for
academy aperture, wide screen, Cin-
emaScope 255 and 233.1, as well as
for Image Orthicon Television cam-
eras. Calibrated also for Vista- Vision
ratio. Zoom type with adjustable
raosk.
For more information circle 108 on coupon
Canon 200mm F:3.5 Lens. Has double
coble release and on exclusive lever
device that automatically cocks shut-
ter, lifts viewing mirror and exposes
film in a single operation. Lens is
spectra-coated for natural color cor-
rection.
For more information circle 109 on coupon
Canon Underwater Housing Unit. De-
signed for the Canon camera, the unit
features large, easy-to-set control
knobs for focusing, releasing shutter,
setting F-stops, and shutter speeds.
Special lever gives option of shooting
with or without a filter.
For more information circle 110 on coupon
Creative Plastics Filmstrip Containers
$22-$28 per 1000. Available in blue,
yellow, or red or special color on
quantity orders. Said to be specially
practical for shipping as they ore
flexible. No sharp edges to scratch
films.
For more informotion circle 1 1 1 on coupon
DG FilMogic Pylons $2.95 per kit. An
automatic silicone lubricator for tope
recorders and motion picture pro-
jectors. Provides constant metered
amount of silicones to tape or film
at point of use.
For more information circle 112 on coupon
Draper V-Screen in four popular sizes.
Cannot be pulled off roller. Screen de-
signed to fit over present mop hooks, or
sp>ecial clips provided with each screen.
Matt-white; gives clear projection, wide-
angle-viewing, ond is easily cleaned. Free
literature upon request.
For more informotion citcle 113 on coupon
47
Draper V-Screen
Eosfman Cine-Kodak Showtime Smm
Projector $129.50 for variable speed
model; $115 for standord. The vari-
able speed model can also be re-
versed or stopped for single frame
showing. Shutter transmits 60% more
light, said to give 750-watt illumina-
tion with 500-watt lamp. Fast f:1.6
lens. Built into case. Never needs
oiling. Nylon gears.
For more Information circle 114 on coupon
Eostman Magazine- Loading Rotary
flashholder $9.95 and $1 1.95. Bulbs
are carried in o polyethelene carrier
disc which is slipped directly into the
turret-type magazine and locked in
firing position with a push-pull switch.
Bulbs are rotated into position manu-
ally. One contact prevents mass fir-
ings. Type 1 for Kodak Signet 40,
Duoflex IV, ond similar models; Type
2 fits most other comeras. Supplied
with shoe fittings, universal bracket,
ond connector cord.
For more information circle 1 1 5 on coupon
Eastman Transparency Illuminator. Blue
glass filter behind translucent light of
nearly ideal spectral quality. Viewing
area is 10" x 10". Gray plostic hous-
ing ventilated for cooling of the 75-
watt lamp. Masks for all sizes of
transparencies.
For more information circle 116 on coupon
EK Increases Light 20% in Model 25B.
Said to moke theatre-quality bright-
ness possible on screens 25 to 35 feet
wide. Also included as standard equip-
ment on the 25B is the newly-de-
veloped Eastman Optical - Mogne tic
Pre-amplifier for magnetic soundhead
as well as standard optical system. Kit
now avoiloble for magnetic sound.
Amplifier output increased to 30 watts.
Available with either tungsten or arc
illumination at 550 or 3,000 lumens
(without heat gloss — 2,400 with).
For more information circle 117 on coupon
Elgeet Provides Test Film with Opto-
Novitar Lenses. All new lenses for
8mm cameras ore shipped with a film
strip revealing a test pattern checking
resolution and demonstrating color
fidelity — providing visual proof of
the quality of the lens.
For more information circle 118 on coupon
Heitz Alpa Aadapter Ring for Cine Cam-
eras. $14.95. Permits user of Alpo
35mm camera to use his Alpxj lenses
on his 16mm motion picture camera as
well. Screws into C-mount of movie
camera.
For more information circle 119 on coupon
' Heitz Alpa-Omnico Gadget Bag $59.50.
Holds one Alpa camera, up to 7 lenses,
8 filters, and 4 rolls of film plus any
assortment of accessories. Interior is of
soft, scratch-proof suede fitted with
sturdy lens clips. Padded shoulder strop
Qnd tripod loops.
For more information circle 120 on coupon
Heitz Diox Proximeters. $24.90. Elimi-
nation of all parallax makes the new
Diox Proximeters on ideal accessory
for close-up and copy work with the
Diox camera. Double lens attachment
permits focusing and picture taking
from 3 '/4 feet down to 10" using the
camera's normal coupled rangefinder
action.
For more information circle 121 on coupon
Heitz Kobold BC Flash Unit $21.50
Triple-terraced reflector increases light
rendition in the Kobold P Professional
using 22 V2 volt batteries. Accepts oil
kinds of bulbs including baseless up
to the 11 and 12 sizes. Test light,
automatic bulb ejector, hand contact
for firing bulbs without synchroniza-
tion, connection for extension unit.
For more information circle 122 on coupon
Heitz Universal Prism Finder for Diax
Cameras $29.70. Multi-focal view-
finder may be used with oil fully in-
terchangeable lenses of the Diox lib
and lb, offering complete parallax
correction.
For more informotion circle 123 on coupon
H. L. Heat Seal Precision Paper Slide
Mounts $1.50 per 100. A paper
mount for 35mm transparencies 2x2
inches of the heat seal type mode
from ridged "Reodymount" board.
Made in the open face type, the mount
may be sealed with on ordinary flat
iron or used in outomotic machines.
For more information circle 124 on coupon
Keystone Super Slide Projector $1 19.95.
500-wott automatic projector mixes
all 2x2 slides, has 5" coated f:3.5
lens, 1 5-foot push-button remote con-
trol cord, fully-automatic timer-chang-
er, 40-slide troy, carrying case.
For more information circle 125 on coupon
Leslie Wrought-lron Stands Hold Records
and Phonographs. "Professional" rolls
smoothly, holds 250 LP albums
$19.95; "Symphony" holds largest hifi
record ployer and 250 albums $16.95;
"Empress" holds 125 LP albums, rec-
ord player or TV set $24.95; "Brow-
ser" holds 125 LP's $8.95; "Show-
Off" handles 200 LP's $9.95; "Forty-
Fiver" is a caddy for 150 single 45
rpm records $4.95.
For more information circle 1 26 on coupon
Most Pictar Slide Editor $13.98. A desk-
top unit for viewing up to twenty 2x2
slides simultaneously, the new light-
box unit is a splendid aid in com-
paring and editing pictures. Measures
8"x8"xl2" and weighs 2 '/z lbs. Plexi-
glas screen is highly resistant to im-
pact and will not discolor. 40-WQtt
bulb. > ,
For more information circle 127 on coupon
North American Rollop Reflex Camera
$1 19.95. The twin lens reflex camera
offers fully outomotic film advance
and shutter cocking with single action
fold-away crank lever, automatic stop
and built-in frame counter, double ex-
posure prevention device, 4-element
f:2.8 lens of 80mm length, Prontor
SVS shutter with speeds 1 to 1/300
second.
For more information circle 128 on coupon
Optics Newlo Anti-Newton Ring Glass.
A European invention designed to pre-
vent formation of Newton rings thot
distort the color of mounted slides.
Ideal for slide binding purp>oses. Avoil-
oble in sizes for 35mm, 2'Ax2'/t,
4x5, and stereo slides and larger.
For more information circle 129 on coupon
ORRadio Features New Box for Irish
Tape. Mokes it easier to distinguish
between Irish's acetate Long Ploy and
Mylar base Long Ploy magnetic tapes.
Includes 24-inches of indexing space.
For more information circle 130 on coupon
Praco 8mm Editor $49.50 with splicer.
Handles 8mm reels up to 400' in size;
produces a bright picture on its
2-3/16" X 3"; steady operation;
focusing lever.
For more information circle 131 on coupon
Radiant Designs New Method of Han-
dling Screen Fabric. Instead of wrap-
ping screen fabric oround top of screen
and stitching, fabric is now bonded
to a special core. This core is then
locked into the steel tube at the top
of the screen ossembly. This decreases
chances of the fobric tearing in the
experience of the manufacturer.
For more informotion circle 132 on coupon
Radiant Picturemaster Screens. Include
outomotic "toe-tio" leg opening,
molded metol handle, and metol fob-
p%JMf.
Modern teaching methods, like modern selling methods,
coll for reliable working tools and SELECTROSLIDE
gives trouble-free operation; brightest picture on the
screen, and scores of other benefits.
From the JUNIOR to the STANDARD to the DUAL-
SELECTROSLIDE nothing beats them, built with more
than 32 years of experience, to out-perform and out- ^
lost all others. •'4B
SELECTROSLIDE is the "diamond" of fully auto-
matic projectors . . . nothing finer . . . nothing more
enduring ... and there is a SELECTROSLIDE to fit
your projection needs. Contact your local Audio-Visual DUAL
Dealer for demonstration or rentol of SELECTROSLIDE, SELECTROSLIDE
or consult us. *°' ^^ s'''*"
Illustrated literature ovoiloble — no cost or obligation.
A
W Spindlier & Sauppe
^F 2201 Beverly Blvd., lo$ Angeles 57, Calif., Phone:
ESTABLISHED 1934
Dunkirk 9-1288
: EdScreen & AV Guide — ^ January, 1958
43
DON'T WAIT
TO PROLONG
THE LI Ft OF
YOUR
MOVIE FILM
All give
- VACUUMATEI
Coronet
National Film
Board of Canada
S. V. E.
McGraw-Hill
W Young America
- at no extra coat to you
The Famoua
V4CyUlll#H
FILM PROTECTIVE PROCESS
SUPER VAP 0 RATE
PROTECTS AGAINST Scratchea. Finger-
mark*, Oil. Water and Climatic Cbanget
ONE TREATMENT LASTS
THE LIFE OF THE FILM
Brittle Film Rejuvenated
Look for Vacuumate on the Leader!
The Vacuumate Procea* Is Available to
You in Key Cities Throughout the U-S.
Write for Information Now
Vacuumate Corp., 446 W. 43rd St.. N. Y.
Pa^owung Pictures
THE LADYBIRD STORY
— was selected for showing
at the 1957 Film Preview
Session of the Notional As-
sociotion of Biology Teachers
ot Indianapolis.
For this ond other new releases write to
10S6 S. Robertson Blvd.
Los Angeles 35, California
■af TAU *r«« TMf ICtflN
Kl TYfiWilTTIN MESSAGES
KJ KAOIO-MAT SLIDES
1
i
MAKE YOUR
OWN SLIDES
on your own
TYPEWRITER
by using
RADIO-MATS
■ w i»!Si»iio«[«roniiki£i» s
Regular sire S'AxI or the
Sold by Audio-Visual, F
Supply Dealers. For FREE
RADIO-MAT SLIDE
222 Oakridge Blvd., Doy
New Duplex 2x2
'hoto & Theotre
SAMPLE write —
CO., Dept. V,
tone Beach, Fla.
EARTHQUAKES
AND VOLCANOES
1 1/4 reels, elementary-jr. high filr
new release
FILM ASSOCIATES
OF CALIFORNIA
1(921 S««I* MoaiC/l HKO. lOS IKCELIS JS. C«llf.
^m
'>|l-M l-IBRAnT*
INSTRUCTIONAL
SPORTS
.\ Bt.i.ba ut ii.giiiy InstructWe, audio-visual
sport subjects. Ideal for schoi)!. camp, club
and home
• SWIMMINO FOB
BFXilNNEBS
• ADVANCED
SWIMMING
• CHAMPIONSniP
BASKKTBAIX
DIVING FLNDA-
M1«TM<.S
TKNNIS FOB
BKOINNERS
ADVANCED
TENNIS
DEFENSIVE
FOOTDALL
OFFENSIVE
FOOTBAli,
'LAY BETTEB GOLI'' d'art 1 Fuiidaiiienlal-
I'art 2 AdvanciNl)
16 MM Sound 121.75
S»nd for NEW 1958 Catalog
ric support-bar, teor-drop cose, molded
goose neck hanger, beaded fabric.
Available in sizes from 30" x 40" to
70" square ot $! 8.95 ond up.
For more information circle 133 on coupon
RCA Projectors Have New Features. En-
gineered for use with the newly de-
veloped 1 200-watt lamps, 1 5 and
7-watt output amplifiers, built-in
lubrication eliminotes need to oil,
long-life pressure plate guides of ny-
lon and synthetic sapphire, scuff-
resistont casing.
For more information circle 134 on coupon
RCA Vidicon TV Camera for Expansible
Closed-Circuit Use. $3,000 for com-
plete comero chain of camera, control
unit, and viewing monitor. The ITV-
201 can serve both as an independent
program-origination system and as on
"odd-a-block" for a larger system.
Designed around a new RCA-developed
tipless vidicon pickup tube producing
high definition TV pictures of 550-
600 line resolution over the complete
gray scale from black to white. Avail-
able in either 525 lines with 30
frames interlaced 2 to 1 or 525 with
60 fields random interlaced.
For more information circle 135 on coupon
Roberts Recorder Model 90 $299. 50
Medium-priced magnetic tape recorder
with hysteresis synchronous drive motor
is attractively styled in hardwood
carrying case covered with pyroxolin
and weighing only 28 lbs. Unit in-
cludes mechanism, amplifier, pre-
amplifier, speaker, and microphone.
Instant braking and wrap-around tape
threading; foolproof interlocking con-
trols; frequency response to 1 5,000
cycles; tope speeds 7.5 and 3.75
inches.
For more information circle 136 on coupon
Safe-Lock Speed Tripod. Machined alu-
minum shoe attaches to any camera
ond remains on. Then this shoe in-
stontly guides the camera into position
on the new 3 -direction pan head. A
double-locking screw system secures
the camera shoe to the tripod head.
Extend-o-lock leg design mokes for
speedy tripod set up. Legs are extend-
ed and locked in position with one
simple motion.
For more information circle 137 on coupon
Standard Camera Electric Motor-Mag-
netic Remote Control $150. Accessory
converts the Praktina FX camera to
automatic film transport. When used
with the Praktina FX 50-foot capacity
bulk-film magazine, the photographer
can make up to 420 standard expo-
sures without reloading and in rapid
succession.
For more information circle 138 on coupon
Stromberg - Carlson Musicana Portable
Phonogroph $129.95. 4-speed record
changer includes "talking book" speed
and automatic shut-off, ceramic car-
tridge, dual sapphire styli, muting
switch; 30-lb. weight; 8-watt am-
plifier with response to 16,000 cycles;
separate boss and treble controls; two-
hifi speakers with cross-over network.
For more information circle 139 on coupon
Victor Animotogroph Introduces Color-
Coded Threading and Visual Oiling
System on Projectors. Red, white and
blue guide lines ore now painted
directly on Victor projectors to assist
in threading these well-known picture
projectors. An oil reservoir now meters
lubrication to the projector as needed.
See-through container shows when
filling is necessary.
For more informotion circle 140 on coupon
Wollensok 8mm Projector $162. 50. The
Model 715 hos push button controls
for utmost eose of operation, forward
and reverse, power rewind, rheostof
speed control, self - contained film
splicer, still projection, fast ^/n" f:1.6
lens, 500-watt lamp (750 watts op-
tional). 3-400 foot reels included in
built - in film storage compartment.
Cose.
For more informotion circle 141 on coupon
NEW MATERIALS
The following announcements of recent
releases are based on information sup-
plied by producers and distributors.
Audio-visual materials of all kinds ore
listed under the same general subject
headings. The producer or primary dis-
tributor for each item is indicated by
name or coding appeoring in CAPS fol-
lowing title and classification of materiol.
Addresses of primary sources ore given in
the Index to Primary Sources at the end
of this department.
KEY TO ABBREVIATIONS
mp — motion picture
fs — filmstrip
si — slide
rec — recording
LP — 33-1/3 r.p.m. mierogroeve record
min — minutes (running time)
fr — frames I filmstrip pictures)
si — silent
R — rent
b&w — block 6 white
sd — sound
col — color
Pri — Primary
JH — Junior fligh
C— College
Inf — Intermediote
SH — Senior High
A— Adult
For more information about any of the
new materials listed, use the Service
Coupon on page 48,
AGRICULTURE
My Conservation Reserve Acres mp USDA
5min sd loan. Story of how a farmer
and the local Soil Conservotion Service
technician work out a plan for par-
ticipating in the conservation reserve
part of Americo's Agricultural Soil
Bonk Program.
For more information circle 142 on coupon
New Look at Electric Farming mp USDA
1 Omin sd col loon. Uses of electricity
in modern form production and the
form kitchen.
For more information circle 143 on coupon
Tree Bonk mp USDA 13min sd col &
b&w loon. How tree planting fits into
America's Agricultural Soil Bank pro-
gram.
For more information circle 144 on coupon
Western Carrots & Western Head Lettuce
2fs WGA 50 & 54 fr col $2.50 ea.
Int.
For more informotion circle 145 on coupon
ARMED FORCES
New U.S. Air Force Films 8mp UWF
Thunderbirds (14min sd col) shows
jets in action stunts; Winged Wixordry
(3min sd) shows more jet tricks in
formation; Sentinels in the Air ( I 5min
sd) emphasizes role of Air Force Re-
servists; Techniques in Aircraft Fire-
Fighting and Rescue (29min sd col);
Air Force News Reviews numbers II,'
12, 15, 16.
For more information circle 146 on coupon
ARTS & CRAFTS
Children Who Draw mp BRANDON 44
min sd. Delightful and perceptive por-
trayal of smoll children's thoughts and
44
c^c,_„ r_ A\/ i~.
actions os reflected in the pictures
they design. Photographed in Jojxin.
For more information circle 147 on coupon
Creating Cartoons mp BAILEY lOmin sd
bCrw $50. Animated demonstration of
the elements of cartooning, showing
how to draw expressions by observation
and simplification, how to express
movement, and how to exaggerate for
effect and humor. JH
For more informotion circle 148 on coupon
Line mp PORTAFILMS lOmin sd col
$100. From a clear, simple explana-
tion of the basic quolities of lines,
proceeds to explain other secondary
qualities which lines may hove. Dif-
ferent woys lines may be created in
art are shown. Most of the film is in
animation. Original musical score. SH.
For more information circle 149 on coupon
Prehistoric Images (First Art of Mon)
mp BRANDON 17min sd col. An ex-
citing demonstration of the art of giv-
ing life and movement to the world of
prehistoric man, as seen in the cove
drowings of France and Spain.
For more information circle 1 50 on coupon
BUSINESS EDUCATION
General Business Series 6fs MH ea about
35fr si b&w $30 eo $5.50. Correlated
with the text General Business for
Everyday Living by Price and Mussel-
man. Looking at Business Coreers (33
frl, Succeding in Your Career 135),
Transportation and Modern Life (35),
Communication in Modern Life (35),
Business and Government 134), Using
Travel Services (351. SH.
For more information circle 151 on coupon
EDUCATION
Bulletin Boards: An Effective Teaching
Device mp BAILEY llmin sd col
$100. Shows how attractive bulletin
boards can be designed and how they
are made to function as an effective
educational tool.
For more informotion circle 1 52 on coupon
How to Operate the Bell & Howell Sound
Projector mp IFB I tmin sd b&w $36-
Illustrates set-up and operation; point-
ers on maintenance.
For more information circle 153 on coupon
Ideas and Film mp TELE-CINE 1 Imin
sd col $79.95. Illustrates industrial
applications of motion pictures and
providing examples of the use of tele-
photo lens, micro photography, time-
lapse, ond slow motion.
For more information circle 1 54 on coupon
HEALTH & SAFETY
Belt and the Badge fs EP 55fr si col
$7.50. Follows standard rules for
school patrols, developing the con-
cepts of "safety guide" and "safety
guide controls" and sets up patterns
of behovior and attitude that are
easily learned and retained.
For more information circle 155 on coupon
Fight to End Malaria fs VEC 36fr si b&w
$3.50. Malaria in Mexico and the
five-year campaign by its government,
UNICEF, ond WHO to rid the country
of the destructive disease.
For more informotion circle 156 on coupon
Little Pink BoHle fs NFIP 23fr si col $2.
free loon. Principles of immunization,
especiolly as applied to the Solk vac-
cine, for the elementary grodes. Car-
toon treatment.
For more information circle 157 on coupon
Safety Test for You and Your Home fs
VEC 31fr si b&w $3.50. Shows places
in o typicol home that could lead to
Occidents if one behaves unthinking-
ly.
For more information circle 158 on coupon
The Keystone
Overhead Projector
is really a
MULTI-PURPOSE
Projector
usable for:
Standard (314" x 4") Lantern Slides.
Tachistoslides (4" x 7"). 2" or 2W Slides.
Strip-Film. Micro-Slides.
It's a Real Daylight Projector — the lens system concen-
trates the light over a relatively small area, so that clear,
brilliant projection is attained.
It is small and light — weighs less than 20 pounds.
Versatile and efficient.
Our Local Representative Will Demonstrate Upon Request.
KEYSTONE VIEW COMPANY, MeadviUe, Pa.
Since 1892 Producers of Superior Visual Aids
Why Eat a Good Breokfost fs CI 34fr si
col free. Visuolizes the planning ond
supervision of nutrition research. Shows
how the tests were conducted and re-
corded.
For more inforomtion circle 159 on coupon
INDUSTRY
Texoprint mp KIM ] 2m sd col. A highly
imaginative translation of the graphic
arts to the more fluid medio of sound
and sight in motion. Complete concen-
tration on applications of a new latex
impregnated paper stock in no way
detracts from the unusually high artis-
tic merit of the film as film. Produced
by Morton Goldsholl Design Associates,
for Kimberly-Clark Corporation.
For more informotion circle 160 on coupon
Four-way split-frame technique com-
bines filmogroph, animation and live
photography in "Texoprint" sales film.
LANGUAGES
Conversational Spanish for Travelers to
Mexico rec WIBLE 4-45 rpm records
$9.95 with manual.
For more information circle 161 on coupon
Jean Coeteou rec CAEDMON 1-12" LP
$5.95. Reading in French from his
poetry and prose.
For more informotion circle 162 on coupon
Spanish & French Vocabulary Card
Games WIBLE ea $5.95 with instruc-
tions. Each gome set consists of five
cord gomes (two decks of cords per
game) which can be played os solitaire
or by up to four. Enables the partici-
pants to learn to read, write, pro-
nounce, and speak Spanish or French
while enjoying the gomes.
For more information circle 163 on coupon
LANGUAGE ARTS
Growing Through Reading 8fs EYE. Set
of 8 in color $25 eo $4. Designed to
motivate reading and based on four
brood oreas in basic reading instruc-
tion: perception, meaning, study skills,
end appreciation. Old World Land-
marks, Landmorks in the U. S., Famous
Book Characters, Listening Skills, Ap-
peal to the Senses, Interpretations and
Skills, Reading Activities, Relation-
ships and Events. Int.
For more informotion circle 164 on coupon
Henry Mencken Conversing rec CAED-
MON 1-12" LP $5.95. A rore self-
portrait of the "enfont terrible" of
American literoture, speaking of his
triumphs, defeats, and rambunctious
contentions.
For more information circle 165 on coupon
Nonsense Verse of Carroll and Lear rec
CAEDMON 1-12" LP $5.95 Read
by Beatrice Lillie, Cyril Ritchord, ond
Stanley Hollowoy.
For more information circle 166 on coupon
Pied Piper & Hunting of the Snork rec
CAEDMON 1-12" LP $5.95. Boris Kor-
loff reods the Browning ond Lewis
Carroll tales with delicious gravity.
For more information circle 167 on coupon
Reluctont Drogon rec CAEDMON 1-12"
LP $5.95. Boris Karloff reack the
enchanting Kenneth Grohame tale of
a soulful, poetic dragon.
For more information circle 168 on coupon
Tales of Hans Christian Andersen rec
CAEDMON 1-12" LP $5.95. Michael
Redgrave reads The Tinder Box, The
Steadfast Tin Soldier, The Emperor's
New Clothes, ond The Emperor's
Nightingale.
For more informotion circle 169 on coupon
Tell It Again rec ANGEL 1-12" LP
$3.98. Julie Andrews and Mortyn
Green of "My Fair Lady" present nurs-
ery rhymes, learning songs, lullabies,
and other juvenile delights from
Mother Goose.
For more informotion circle 170 en coupon
EdScreen & AV Guide — January, 1958
45
Extra Quality
no warping
no binding
no rubbing
in...
Compco
professional reels & cans
Compco reels are sturdily constructed
of tough, special tempered steel. They
won't warp or bend — eliminating film
wearing and rubbing during projec-
tion and rewinding. Compco reels and
cans are finished in scratch-resistant
special baked-on enamel. You are
assured a lifetime of protection with
these extra quality products . . . avail-
able in 600 ft. to 2500 ft. sizes.
Write today for Illustrated Circular on
Reels and Cans
C O in P C O CORPORATION
U77 W. St. Paul Ave., Chicago 47, III
LITERATURE & DRAMA
Don Quixote rec NEW AMERICAN 1-12"
LP $5.95. Read by the scholar Walter
Starkle, translotor of the Mentor book
of the same title, presents highlights
from Cervantes' great classic.
For more information circle 171 on coupon
Lessons in Mythology fs E&RG 25fr si
col $7.50. Based on the MGM photo-
play "The Living Idol," explaining
such myths as the Minotaur, Iphigenio,
and others.
For more informotion circle 172 on coupon
Merchant of Venice rec CAEDMON 2-
12" LP $11.90. Michael Redgrave
as Shylock. Complete except for minor
cuts.
For more information circle 173 on coupon
Palgrave's Golden Treasury rec CAED-
MON 2- 1 2" LP $1 1 .90. Claire Bloom,
Eric Portman, and John Neville read
a generous selection from this famous
anthology of English lyric poetry.
For more information circle 174 on coupon
Poetry of Tennyson rec CAEDMON 1-12"
LP $5.95. Dame Sybil Thorndike and
Sir Lewis Casson read The Passing
of Arthur, Crossing the Bar, Ulysses,
Tears, Idle Tears, The Lady of Shal-
lott, selections from In Memoriam, and
other poems.
For more information circle 175 on coupon
Song of Songs & Heloise ond Abelard rec
CAEDMON 1-12" LP $5.95. Claire
Bloom and Claude Rains in lyrical
readings of two classics of romantic
literature.
For more information circle 176 on coupon
Stephen Spender rec CAEDMON 1-12"
LP $5.95. Reading from his poetry, in-
cluding Among These Turfstacks, I
Think Continually, and Refugees.
For more information circle 177 on coupon
MATHEMATICS
Seeing the Use of Numbers: I 1 Of s EYE.
Set of 10 in color $25 ea. $4. Count
to Find Out, Numbers I to 5, Numbers
6 to 10, Groups of 2 to 10, Putting
Groups Together, Numbers 11 to 19,
Taking a Group Apart, Time and
Money, How Many in All? How Many
Are Left, Vocabulary I. Pri.
For more information circle 178 on coupon
Seeing the Use of Numbers: II 1 Ofs EYE.
Set of 10 in color $25 eo $4. Sign
Language, Counting to 20 by 1's, 2's,
and 5's; Number Stories of 7 and 8;
Number Stories of 9 and 19; Column
Addition; Subtract to Find Out; Under-
standing Hundreds, Tens, and Ones;
Adding and Subtracting Two- Place
Numbers; Number Stories of 1 1 and
12; Number Stories of 13 to 18. Pri.
For more information circle 1 79 on coupon
MUSIC
Happy Wanderer and Other Songs rec
ANGEL 1-12" LP $3.98 Obernkirchen
Children's Choir. The Angels in Pig-
%adowscope
READING PACER
Many of the country's finest
Developmental Reading Laboratories
have been using shadowscopes
exclusively for more than four
years. Their comments have
been uniformly enthusiastic about
the contribution our equipment has
made to their programs.
PROVEN VALIDITY!
UNBEATEN DEPENDABILITY!
COMPARISON INVITED!
F.O.B. Lafayette,
Indiana
llltislralcil lih'tdture
iivdiliihic upon rcqui'sl
PSYCHOTECHNICS, INC.
105 WEST ADAMS STREET
CHICAGO 3, ILLINOIS
tails in 12 of their most popnjlar songs.
For more information circle 180 on coupon
Hi-Fi in the Highlands: Scots Guards rec
ANGEL 1-12" LP $3.48. Skirling
pipes, rousing band, fantastic sound.
For more information circle 181 on coupon
La Sonnombulo (Bellini) 3rec ANGEL
3-12" LP $10.44 La Scola recording
with Callas in the title role.
For more information circle 182 on coupon
On Wings of Song mp BRANDON 1 5min
sd bCrw. The Vienna Choir Boys ore
seen and heard in a film that includes
the music of Schubert, Mozort,
Brahms, and Herbeck.
For more information circle 183 on coupon
Persephone rec COLUMBIA RECORDS 1-
12" LP $3.98. Stravinsky's famous
"melodrama" with the composer him-
self conducting the New York Phil-
harmonic Symphony Orchestra, narra-
tor Vera Zorino, tenor Richard Robin-
son, and the Westminster Choir.
For more information circle 184 on coupon
Robert Cobert: Mediterranean Suite rec
MGM 1-12" LP Coupled with Vernon
Duke: Souvenir de Monte Corlo. Carlos
Surinach and Robert Cobert conduct-
ing the MGM Orchestra.
For more information circle 185 on coupon
Schubert's "The Death of Loxorus" rec
MGM 1-12" LP Arthur Winograd con-
ducting the Philharmonia Orchestra of
Hamburg with Helmut Kretschmar,
Rico Monte, Barbara Troxell, and
others.
For more information circle 186 on coupon
Stravinsky: Persephone (poem by Andre
Gide) rec ANGEL 1-12" LP $3.48 Re-
corded in Paris. Andre Cluytens, con-
ductor. With Nicoloi Geddo, Claude
Nollier, Chorale de'Universie de Paris.
For more information circle 187 on coupon
RELIGIOUS EDUCATION
Blessings of the Christ Child fs CONCOR-
DIA $8. with 12" LP record (one side
for adults; other for children) or $5
separately. Color. A new approach to
the Christmas story highlighting in
four ports the blessings of Jesus' birth
to all mankind. First, to the Old Testa-
ment believers waiting for His coming;
second, to believers living at the time
of His birth; third, to believers today.
Port four emphasizes the acts of good-
will, love, and mercy being performed
today as a result of these blessings.
For more informotion circle 188 on coupon
Calvory mp UNUSUAL 28min sd col
$300 b&w $150 r$10-$15. A film-
sermon stressing the purpose and sig-
nificance of the death of Jesus Christ
and His atoning blood.
For more information circle 189 on coupon
Growing as World Friends fs FRIEND-
SHIP 49fr si col $5. Missionary Edu-
cation and how it functions. Told in
terms children can understand.
For more information circle 190 on coupon
He Lives mp CONCORDIA 30min sd col
$300 bCrw $180 r$9-$22.50. Inci-
dents in the life of the Foster family
serve to emphasize that Christ's resur-
rection on Easter morning holds for us
the promise of a new life of eternal
fellowship with God in Heaven.
For more information circle 191 on coupon
Judgment mp UNUSUAL 27min sd b&w
lease $100 r$5. A straight-preaching
camera talk. The doctrinal sermon is
interspersed with true stories from Dr.
Bob Jones' experience. No cinematic
illustrations.
For more information circle 192 on coupon
46
EdScreen & AV Guide — January, 1958
NEW YOSEMITE FILM
"YOSEMITE
HIGH SIERRA
TRAILS"
16 mm. sound -color -950'
Available for free loan to churcfies, schools,
service clubs, employee recreation.
Write Vosemite Pork ond Curry Co.
Yosemite Notional Pork, Colif.
or 514 So. Grond Ave., Los Angeles, Col.
39 Geory St., Son Froncisco, Col.
I— FOSTER REWIND— 1
The fastest, most effective Himm rewind on
the market. A power rewind that is quiet,
safe, and easy to operate in either direction.
On a Foster Rewind a film inspector can
greatly increase output.
For full particulars write
Mermtma/ Jiliti Bureau he
ST E. Jackson Blvd.
Chicogo 4, III.
IN CANADA:
Miss Margery Weiss
Box 3040, Ottowo 3, Ont.
LETTER FROM ALASKA
2b min 16mm sound; color only. ..$175
Alosko as it is today, reported by on au-
thor-photographer who has covered the
northlond for many years.
LITTLE DIOMEDE
16 min 16mm sound; color only... $135
The Eskimos of Little Diomede Islond,
Alosko: modern civilization modifies the
Stone Age lives of o primitive people.
WRITE FOR PREVIEW PRINTS
NORTHERN FILMS
1947 14th Avenue North, SeoHle 2, Wash.
IT'S FREE
Rend for your free copy of
rtesrriplive llleratiire on
tile new "Robcart" com-
h'rnatiod projector cart and
-land.
The Bob Durr Co.
Box 3065
South Bend 19, Ind.
for aids to
BETTER, FASTER
i READING
AUDIO VISUAL RESEARCH
Dept. U81, S31 S. Plymouth Ct., Chicago S
DOES YOUR SCHOOL HAVE A
SAFETY PATROL?
If SO, you need the filmstrip
THE BELT AND THE BADGE
Write for details
EDUCATIONAL PRODUCTIONS, Inc.
Box 625, Hillside, N. J.
Tnnn
•UGN TIC
fCC
H
RIDICUIOUS-IOW. tow PRICtS
SUBllMt -HIGH, HIGH QUAtlTT
kdinG
II U'
5" RmI— 600 f1. V
V Reel — 900 fi- 1
S" Reel — 900 ft. I
V R»«J — 1700 ft. 1'
7" Reel — 18O0 ft. I
Reel — 1800 fl. 1
Reel _ 2400 h. ' ;
Pottoqe extii
3 for S I.SS
1.40
4.20
FLORMAN & BABB. INC
Mil ACETATI
Mil ACETATI — 3 lor
Mil MYUR — 3 tor
Mil ACETATE — 3 tor
Mil ACETATE — 3 lor
Mil MYLAR — 3 lor
Mil MTLAR — 3 lor
— 42< per 3 reels
68 WtSt 45 STRtel
New York 34, N. T.
3.«
i.n
t.i)
10.60
Old Testoment Films 1 4nnp CONCORDIA
ISmin ea col $160 bCrw $100 set In
color $1260-$2016 r eo $5-$8. One
film eoch on Abrahonn, Jacob, Joshua,
Gideon, Ruth, Solonnon, Samuel, Elijah;
two each on Moses, Joseph, David.
For more information circle 193 on coupon
Shadow Over Italy mp UNUSUAL 30min
sd col $300 r$15 The rise of com-
munism and rebellion against Eccelesi-
astical pressure are described against
a background of natural beauty,
ancient history, and Renaissance cul-
ture.
For more information circle 194 on coupon
To Each o GiH mp CONCORDIA 30min
sd col lease $300 bCrw lease $180 r$9
-$22.50. A period picture from the
turn of the century tells the heart-
warming story of how love ond under-
standing bring Christmas to a family
of Swedish immigrants.
For more information circle 1 95 on coupon
Waking Middle Eost mp UNUSUAL 31
min sd col $300 r$15. Filmed in Egypt,
Lebanon, Syria, Jordan, and Israel,
the narration discusses current prob-
lems of the area in the light of the
prophetic word of God.
for more information circle 196 on coupon
SOCIAL STUDIES: Economics
American Imports: A New Look mp
20TH 20min sd b&w $90. Suggests
that 0 good export-import policy would
be to exchange only the best of one
country for the best of another.
For more information circle 197 on coupon
Do Higher Wages Cause Higher Prices?
mp AFL-CIO 13min sd col $80 r$2.
Semi-animoted film loaded with facts
and figures to argue why an expand-
ing economy con usuolly absorb higher
wages without raising prices.
For more information circle 198 on coupon
SOCIAL STUDIES: Geogra|>hy
Alaskan Eskimo mp DISNEY 32min sd
col lease. Complete story of o type of
family life rapidly disappearing os
modern civilization encroaches on
these earliest of North American set-
tlers. First of the People and Places
series avoilable to schools.
For more information circle 199 on coupon
The Amazon mp EBF 21 min sd col $200
b&w $ 1 00. The story of the largest
river in the world is presented in a
stimulating film showing the people
and resources of Northern Brazil. Int.
For more information circle 200 en coupon
Brazil: People of the Highlands — 2nd
Edition mp EBF 17min sd col $150
b&w $75. Harbor and city of Rio de
Janeiro; climate, topography, ond geo-
graphical divisions of the country; life
of a wealthy coffee plantation owner
and his family; mineral wealth of the
highlands; education. Int.
For more information circle 201 on coupon
Burma, People of the River mp EBF 14
min sd col $125 b&w $62.50. A form
family derives from the river and the
jungle all that it needs. Shows fre-
quent trips to the nearest village where
the bazaars are held. Portrays the
chief port and capital city, Rangoon.
Int.
For more information circle 202 on coupon
Chotu and His Jungle Elephant mp
BAILEY 12min sd col $100 b&w $50.
Tells obout o family in India and how
their elephant serves both os a pet
and 0 worker. It stresses the impKJr-
tonce of giving proper care to animals
"HBERBlir' CASES
"THEY LAST INDEFINITELY"
Equipped with steel corners, steel card
holder and heavy web straps.
Only original Fiberbill Cases bear this
Tradm Mark
Your Assurance
of Finest Quality"
400- to 3000* Keels
Sold by All leading Dealers
SEND YOUR SCRATCHED
FILM TO
SPECIALISTS
in the Science of
FILM
REJUVENATION.
For All 16 And
35 mm Films
The RAPIDWELD PROCESS REMOVES:
e SCRATCHES e ABRASIONS e DIRT
e OIL STAINS
e CURES BRITTLENESS e REPAIRS DAMAGES
Send For Free Brochure,
■■FACTS ON FILM CARE"
FILM TECHNIQUE
rapid
37-02C 27th St., Long Island City1,N.Y.
Founded 1940
George K. Arthur presents
George Bernard SHAW
Fascinating New Documentary on
and with G.B.S.
ff/^y "EXCELLENT" — Bertha Landers,
^^^^ Review.
16MM Sound - 16 Min. - Sale
$100 - Rentol $7.50
BRANDON FILMS, Inc. Dept. es
200 West 57th St. New York 19, N. Y.
EdScreen & AV Guide — January, 1958
47
ond shows how the elephant is used to
do heavy labor in India today. Pri.
For more informotion circle 203 on coupon
Great Lond: Alaska mp MODERN 28min
sd col free. Alaskan eskrmo life, win-
ter sports and carnivals, Nome, Fair-
banks, McKinley Notional Pork, the
Alaskan Highway, early and modern
mining, schools, agriculture, and in-
dustry.
For more informotion circle 204 on coupon
India: Customs in the Village mp EBF
1 Imin sd col $100 bCrw $50. Surveys
various aspects of life in a small vil-
lage in northern India as revealed by
world-fomous color photographer. Jack
Cardiff. Int.
For more information circle 205 on coupon
Indians of Early America mp EBF 22min
sd col $200 b&w $100. Photographed
throughout the U. S. and Canada, pro-
duced in cooperation with many Indian
tribes, museums, and authorities on
Indian lore. Shows in particular life in
on Iroquois Long House, a Sioux buf-
folo hunt, story of a Pueblo boy, a
Potlotch ceremony. Int.
For more information circle 206 on coupon
Life of a Philippine Family mp CORO-
NET I Imin sd col $100 b&w $55.
Family of a form village illustrates the
simple means by which these people
meet their needs. The father tells of
the daily life of the family as we see
It through his eyes: work in the rice
fields, children's chores, their formal
education, gomes, and birthday cele-
bration for son, Ramon. Int.
For more information circle 207 on coupon
Little Diomede mp NORTHERN 16min
sd col $135. How the Eskimo dwellers
on Little Diomede Island, midwoy be-
tween the jutting capes of Siberia and
Alaska and now separated by the Iron
Curtain from Big Diomede, corry on
in their struggle for existence. Al-
though they now hove firearms, out-
board motors, and other modern im-
plements, their activities are almost
the some today as they were centuries
ago. Int.
For more information circle 208 on coupon
Malaya, Land of Tin and Rubber mp
EBF 14min sd col $125 b&w $62.50.
Shows the rubber plantations, the tin
mines, and the island, Singapore.
Closes with o summary of the prob-
lems which made Malaya and Singa-
pore OS the Federation of Malaya
gained independence. Int.
For more information circle 209 on coupon
People of a City mp EBF I 8min sd b&w
$75. Using an exciting musical score
blended with natural sounds but with-
out narration, the film provides an in-
timate glimpse of life in Sweden's
capital city of Stockholm. Int.
For more informotion circle 210 on coupon
Philippines: Gotetway to the Far East
mp CORONET I Imin sd col $100 b&w
$55. History, present activities, and
direction if future growth: views of
farm and city life show a wealth of
row materi..ils, expanding production,
and increased emphasis on education.
Int.
For more information circle 211 on coupon
San Francisco's Coble Cars mp BLACK-
HAWK 8min si col $19.99 b&w
$7.99 California Street and Powell-
Mason line; study of coble mainte-
nance, power house, and car barn.
For more information circle 212 on coupon
Tales of Far- Away Folk 4fs FH eo 35fr
si col $20 eo $6. Four charming tales
from other continents told with a
wealth of pictorial detail. Lost Ring,
tale from Japan; Kidnapping of Sita,
India; Johnny and the Giant; Ireland;
White Elephant, Egypt. Pri.
For more information circle 213 on coupon
Tales of Nearby Folk fs FH ea 35fr si
col $20 eo $6. Man Who Wouldn't
Work, a tale from Mexico; Boy and
the Donkey, Haiti; How Teriok Saved
His Brothers, Alaska; Buffalo Stealer,
Ploins Indians. Pri.
For more information circle 214 on coupon
Thailand, Land of Rice mp EBF 14min
sd col $125 b&w $62.50. Introduces
the beautiful lond and the proud peo-
ple of the oldest free nation of South-
east Asia today. Shows the city of
Bongkok, rice farming in the river val-
ley, and the commerce of Thailand.
SH.
For more information circle 215 on coupon
SOCIAL STUDIES: Government
Battle for Liberty 7fs JAM 30min ea sd
FREE INFORMATION SERVICE COUPON
To EdSCREEN & AVGUIDE, 2000 Lincoln Pork West, Chicago 14, III.
I am interested in receiving more information or o demonstration of the item
or items I hove indicated by encircling the code numbers corresponding with
,,.h 5«'"«''>«''» listings of new AV materials and equipment in your Jan.,
1958 issue:
101 102
lis 116
129 130
143 144
157 15S
171 172
185 186
199 200
213 214
227 228
241 242
255 256
269 270
283 284
103
117
131
145
159
173
187
201
215
229
243
257
271
285
104 105
118 119
132 133
146 147
160 161
174 175
188 189
202 203
216 217
230 231
244 245
258 259
272 273
286 287
106
107
108
109
110
120
122
123
124
134
136
137
138
148
150
151
152
162
164
165
166
176
178
179
180
190
192
193
194
204
206
207
208
218
220
221
222
232
234
235
236
246
248
249
250
260
262
263
264
274
276
277
278
288
111 112
125 126
139 140
153 154
167 168
181 182
195 196
209 210
223 224
237 238
251 252
265 266
279 280
113 114
127 128
141 142
155 156
169 170
183 184
197 198
211 212
225 226
239 240
253 254
267 268
281 282
Name
Organization or School
Address
b&w $69.50. Designed for adult dis-
cussion sessions. The Challenge (89
frames) — basic views of freedom;
Civics (69) — how good are we in de-
scribing our own form of government?
Education ( 68 ) — what's good obout
our way of educating the young; Eco-
nomic Order (70) — what about col-
lective bargaining and the right of
competition in business? Social Order
(69); Religion (72); Low and Order
(77) . Communist and free world com-
parisons.
For more information circle 216 on coupon
Memoriol Day mp UWF 2 Imin sd b&w.
Documentary treatment seeks to give
the viewer a feeling of participation
in the simple but deeply patriotic ob-
servance conducted by the people of
Stonington, Connecticut.
For more information circle 217 en coupon
Supreme Court: Justice Under Law fs
NYTIMES 55fr si b&w $2,50, Unique
role of the Judicial Branch of the
American Government in shaping the
living Constitution and giving effect
to American democracy as a nation
under law. Takes up the recent pottern
of decisions and the controversy these
have aroused.
For more information circle 218 on coupon
SOCIAL STUDIES: History
Boyhood of George Washington '?np
CORONET llmin sd col $100 b&w
$55, Shows Washington growing up
on Ferry Farm ond at Mount Vernon
and developing his young manhood on
the Shenondooh frontier. Shows his
experiences, standards of conduct, and
copobilities that fitted him uniquely
for leadership, Int,
For more information circle 219 on coupon
Midnight Ride of Paul Revere mp EBF
1 Imin sd col $100 b&w $50, Intended
both to dramatize the reasons for the
ride and to point out its historical sig-
nificance, the film comes to grips with
some of Longefellow's poetic license
and clarifies what really did happen
on that eventful night.
For more information circle 220 on coupon
Sir Francis Drake: The Rise of English
Sea Power mp EBF 29 min sd b&w
$150. Opens in 1577 at one of the
palaces of England's Queen, Elizabeth
I, where Drake suggests sailing a fleet
into the Pacific. His voyage and con-
quests are depicted. Search for the
Northwest Passage indicated. Drake is
knighted on his return to England. Int.
For more information circle 221 on coupon
World War I mp EBF 28min sd b&w
$125. Major events which brought the
U. S. into World War I; role of the
U. S. in shaping the peace which fol-
lowed. JH.
For more information circle 222 on coupon
SOCIAL STUDIES: International Relations
Struggle for Asia fs NYTIMES 58fr si
b&w $2.50. Looks at India as the
torchbearer of freedom in Asia and
ossoys its strides and problems after a
decade of freedom. Takes up oil the
gains against disease, hunger, educa-
tion, and poverty by India and the
other new nations and indicates the
tasks ahead. Also turns the spotlight
on Communist China, its weaknesses,
and the problems facing the Commu-
nist ruling clique.
For more information circle 223 on coupon
48
EdScreen & AV Guide — January, 1958
NEW PUBLICATIONS
Audio-Matter Tefi Soundbook Catalog
16 pages. All Tefi soundbooks are in
cartridge form for playing on special
Tefi playback units.
For more informotion circle 224 on coupon
BEF Catalog Supplement. 4 pages. De-
scriptive listing of rentol films on busi-
ness subjects available from the com-
pany.
For more information circle 225 on coupon
Brandon International Film Classics 132
page catalog of features and educa-
tional shorts available on rental from
the company.
For more informotion circle 226 on coupon
Concordia Cotalog of Films 1 6 pages
Synopsis of each film, suggested uses,
correlated calendar of church events,
subject index.
For more informotion circle 227 on coupon
Dance Films Preliminary Catalog 50c.
Lists and describes 16mm sound and
silent, black-and-white and color films
available for rental from the company.
Films are on ballet, ethnic dance, folk
dance, modern dance, pantomime,
training films, films for children.
For more information circle 228 on coupon
Disney 1957-58 Catalog of Educational
Films. Describes more than 25 sub-
jects selected for their value to the
school curricula.
For more informotion circle 229 on coupon
MM&M Glossary of High Fidelity and
Tape Recording Terms. Free. Intended
primarily for the omateur and church
and school user.
For more informotion circle 230 on coupon
Replogle Gyro - Matic Globes I 2- page
catalog of globes of all sizes and types
on table and floor stands.
For more information circle 231 on coupon
Sound Book Press Catalog. Folder. De-
scribes Musical Sound Books, record-
ings of o basic library of fine music
on 165 high fidelity records at 78
r.pm., selected and annotated by Lil-
lian Baldwin.
For more information circle 232 on coupon
SVE Educational Filmstrips 40 pages.
Cotolog of filmstrips for primary, inter-
mediate, junior and senior high grades;
equipment; accessories.
For more information circle 233 on coupon
Sylvania Ceramic Blue Top Projection
Lomps. 4 pages. Prices and Technical
Information.
For more informotion circle 234 on coupon
Learning Through Seeing Tachist-0-
Filmstrips. 4 page cotalog.
For more information circle 2^5 on coupon
United World Catalogs. Latest Castle
catalogue describes movies for 8mm
and 16mm projector owners availoble
at photographic dealers — 275 films in
all. Catalogue of Entertainment Films
is also ready, describing more than
600 Universal-International and J.
Arthur Rank features.
For more information circle 236 on coupon
INDEX
TO PRIMARY SOURCES
ACA: Amplifier Corp. of America, 398 Broad-
way, New York 13.
AFL-CIO Film Division, 815 16th St., N.W.,
Washington 6.
ALONGE Products Inc., 165 W. 23 St., New
York 1 1 .
AMERICAN GELOSO Electronics Inc., 312
Seventh Ave., New York
ANGEL Records, 38 W. 48 St., New York 36.
AUDIO-MASTER Corp., 1 7 E. 45 St., New York.
BAILEY Films Inc., 6509 DeLongpre Ave., Hol-
lywood 28.
BEF: Business Education Films, 4607 16th Ave
Brooklyn 4.
BELL & HOWELL Co., 7100 McCormick Rd.,
Chicago 45.
BESELER, Chorles, Co., 211 S. 18 St., East
Oronge, N. J.
BRANDON Films Inc., 200 W. 57th St., New
York 19.
CAEDMON Soles Corp., 277 Fifth Ave., New
York 16.
CAMERA EQUIPMENT Co., Inc., New York.
CANON Camero Co., Inc., 550 Fifth Ave., New
York City.
CL: Cereal Institute Inc., 135 S. LoSalle St.,
Chicago 3.
COLUMBIA RECORDS, 799 Seventh Ave., New
York 19.
CONCORDIA Films, 3558 S. Jefferson Ave.,
St. Louis 18.
CORONET Films, Coronet BIdg., 65 E. So. Wa-
ter St., Chicago 1 .
CREATIVE PLASTICS Corp., Stony Brook, Long
Island, N. Y.
DANCE FILMS Inc., 25 E. 77 St., New York 21.
DG: Distributor's Group Inc., 204 14th St.,
N.W., Atlanta 13.
DISNEY, Walt, Productions, 2400 W. Alameda
Ave., Burbank, Calif.
DRAPER Shade Co., Luther O., P. O. Box 108,
Spiceland, Ind.
EBF: Encyclopaedia Britannico Films, 1 150 Wil-
mette Ave., Wilmette, III.
EK: Eastman Kodak Co., Rochester 4, N. Y.
ELGEET Optical Co., Rochester, N. Y.
EP: Educational Productions Inc., Industrial
Bronch Box 625, Hillside, N. J.
E&RG: Educational & Recreationol Guides Inc.,
10 Broinerd Rd., Summit, N. J.
EYE Gate House Inc., 146-01 Archer Ave., Jo-
maico 35, N. Y.
FH: Filmstrip House, 347 Madison Ave., New
York 17.
FRIENDSHIP Press, 257 Fourth Ave., New York
10.
H. L. Instrument Co., 1104 Foir Ooks, South
Pasadena, Calif.
HEITZ, Karl, Inc., 480 Lexington Ave., New
York 17.
IFB: International Film Bureau Inc., 57 E.
Jackson Blvd., Chicago 4.
JAM Handy Organization, 2821 E. Grand Blvd.,
Detroit 11.
KEYSTONE Camera Co. Inc., Boston 24.
KIM. Kimberly-Clark Corporation, Neenoh,
Wise.
LEARNING THROUGH SEEING, Sunland, Calif.
LESLIE Creations, Lafayette Hill, Po.
LIBRARY PRODUCTS Inc., Box 552, Sturgis,
Mich.
MAST Development Co., 2212 E. 12th St.,
Davenport, Iowa.
M-G-M Records, 701 Seventh Ave., New York
19.
MM&M: Minnesota Mining and Manufacturing
Co., 900 Bush St., St. Poul 6.
^
Plan your Meeting where there is C. A. (controlled
attractions). Your delegates will attend and enthuse over a
sojourn to the finest year around Convention Center featuring
the best in golf (two 18-hole courses) indoor and outdoor
swimming, tennis, Skeet and Trap shooting, fine food and
entertainment, plus world-famous Mineral Waters and Baths.
All these attractions are port of the French Lick-
Sheraton, and thereby at your control— no outside influences
to detract from that all-important Meeting.
Your delegates deserve the best— give it to them. All
inquiries appreciated and answered promptly.
^.
Completely air-conditioned
guest rooms, convention
and meeting facilities
for 1000 to 10
;\
CONTROllED ATTRACTIONS
aiiV
^^,jj^«^
FRENCH UCK-
ni^» IjL^p j||m||l iH m §11111^11
FRENCH LICK FRENCH
47)
fHI MID-WIST'S PINIS1
CONViHTION MSO«T HOni
WIIH All CONVINTION FACIIITIES
LICK. INDIANA
For Reservaffons or Literature
Write to:
FRENCH UCK HOTEL
PHONE LD 113
-A SERVICE TO
ciiDcrpipppc
OUDdV.I\IOLr\0 ~
RETURN this coupon to EdSCREEN & AVGUIDE,
2000 Lincoln Park West
BIdg., Chicago 14, III.
MARK items on which you
wont latest information.
D art ov materiab
D physfcol od. «v materials
a audio components
Q picture sets
a baak< on ay tui>i«cts
O prerecorded tapes
D cabinets
D primary materials
a cameros & photo oquip.
D proleetion pointers
D profcctor tobies
n diorts, maps, medols
PROJECTORS D automatic
□ closed-drcuit TV
D auditorium fMm
D darkening equipmont
D classroom film
a fllm-ediHng equipmont
D filmstrip D slide
D film loborotory oorvice
D opoquo a overhead
□ film stiippina eooot
D storee D micro
D film titling
D soundslido
D film froatment sorvicc
D public-oddress systems
FILMS D inttmeHonol '
D reoding occclerotors
D foroign
D recording equipment
D enfortoinment
D recording lob service
D flonnelbooiA
D recording tap*
n filmstrips
D reels and cons
D filmstrip viewers
D religious or materials
a foroign langiMgo av
D scienca ov materials
Q guMonce ov moteriols
D screens
D LAMPS for
a slides
D proloction
a slide-making accessories
a flash D spot
n social stisdies av
a longuage arts av
n sound movie cameras
Q music ov motorlols
D soundslides
D phonographs and
D splicers
oecessoHe*
D tope recorders
D phonograph records
O travel & geography
Nan
lie (print)
Posi
tion
Add
ress
EdScreen & AV Guide — January, 1958
49
MODERN Talking Picture Service Inc., 3 E.
54 St., New York 22.
NEW AMERICAN Library of World Literature
Inc., 501 Madison Ave.. New York 22.
NFIP: Notional Foundation for Infantile Paral-
ysis, Division of Public Education, 301 E.
42 St., New York 17.
NORTH AERICAN PHILLIPS Co. Inc., 230
Duffy Ave., Kicksville, L. I., N. Y.
NORTHERN Films, 1947 14th Ave., N., Seottle
2.
NYTIMES, Office of Educational Activities,
New York 36.
OPTICS Mfg. Corp., Amber and Willord Sts.,
Philodelphia 34.
ORRADIO Industries Inc., Shamrock Circle,
Opelika, Alo.
PORTAFILMS, Orchord Lake, Mich.
PRACO Products Co. Inc., 2286 Amsterdam
Ave., New York 33.
RADIANT Mfg. Corp., Box 5640, Chicago 80.
RCA Broadcast and TV Equipment Dept.,
Camden, N. J.
RCA Theatre and Industrial Products Dept.,
Camden, N. J.
REPLOGLE Globes Inc., 1901 N. Narragansett
Ave., Chicogo 39.
ROBERTS Electronics Inc., 1028 N. LaBreo
Ave., Los Angeles 38.
SAFE-LOCK Inc., Hioleah, Florida.
SOUND BOOK PRESS Society Inc., Box 222,
Scarsdole, N. Y.
STANDARD CAMERA Corp., 319 Fifth Ave.,
New York 16.
STROMBERG-CARLSON, Rochester 3, N. Y.
SVE; Society for Visual Education, Inc., 1345
Diversey Pkwy, Chicago 14.
SWANK Motion Pictures Inc., 621 N. Skinker,
SYLVANIA Electric Products Inc., 1740 Broad-
way, New York 19.
St. Louis 5.
TELE-CINE Film Studios, 100 S. Northwest
Highwoy, Pork Ridge. III.
20TH Century Fund, 330 W. 42nd St., New
York City.
UNUSUAL Films, Bob Jones University, Green-
ville, S.C.
USDA: U. S. Dept. of Agriculture, Motion Pic-
ture Section, Washington 25.
UWF: United World Films Inc., 1445 Park
Ave., New York 29.
VEC: Visual Education Consultants Inc., 2066
Heleno St., Madison 4, Wis.
WGA: Western Growers Assoc., 606 S. Hj\l St.,
Los Angeles 14.
WIBLE Longuage Institute, 520 Fifth Ave.,
New York 36.
YOUNG AMERICA: see MH.
Local AV Dealers
lllinoit Daolan
AMERICAN FILM REGISTRY
1018 S. WABASH AVE.
Chicogo 5, III.
Miitouri Dealan
HOOVER BROTHERS, INC.
1020 Oak St., Kansos City 6, Mo.
N«w Jersey DeaUn
L. KALTMAN & SON, INC.
287 Woshingfon Street, Newark, N. J.
Ohio Dealers
COUSINO VISUAL ED. SERVICE
2107 Ashland Ave., Toledo 2, Ohio
M. H. MARTIN COMPANY
1118 Lincoln Woy E., Mossillon, Ohio
ADVERTISED IN THIS ISSUE
CLASSIFIED
SCHOOL PROJECTIONIST CLUB SUPPLIES —
Aword Certificates, Club Cords, Identification
Pins, Logs, Monuals. The School Projectionist
Club of Americo, Box 406E, State College Pa
I 1
I 2
( 3
( 4
( 5
( 6
( 7
( 8
I 9
(10
(II
(12
(13
(14
(IS
(16
(17
(18
(19
(20
(21
(22
(23
124
(25
(26
(27
(28
(29
Allied Radio — everything in electronics,
page 32
American Bible Society — films, film-
strips, slides, posters, page 40
Audio Devices, Inc. — LR Audiotape,
page 33
Audio-Master Corp. — record and tran-
scription players, page 32
Audio-Visual Research — reading accel-
erator, page 47
Bailey Films Inc. — art film series, page
28
Bell & Howell — cameras, projectors, re-
corders, page 1 1
Berndt-Bach, ln<
On-Film, page 4
— Magnetic Sound-
George Bernard
Brandon Films, Inc.
Shaw" film, page 47
Brice, Arthur T. — phase films, poge 28
Camera Mart, Inc. — Ecco No. 1S0O film
cleaner, page 40
Churchill - Wexler Film Productions —
classroom films, page 26
Colburn Loboratory, Inc., Geo. W. — serv-
ice to producers of motion pictures, slides
and slide films, page 36
Columbia Records — Hi-Fi phonographs
and records, page 3
Compco Corp. — reels ond cons, page 46
Contemporary Films — "The Big City"
film, page 28
Coronet Film« — new educational films,
poge 7
Distributor's Group, Inc. — FilMagic tope
and film cleaner, page 32
Dowling Pictures, Pot
strips, poge 44
film and film-
(19AI Draper, L. O., Shade Co.
screen, page 14
projector cart ond
— Pogeont sound
Durr Co., Bob —
stand, page 47
Eostman Kodak Co.
projector, page 13
Educational and Recreational Guides, Inc.
— colorful photoplay filmstrips, page 2
Educotionol Productions, Inc. — safety
filmstrips, page 47
Eye-Gote — new religious color filmstrips
for Sunday school, page 41
Fiberbilt Cose Co. ■
page 47
' film shipping cases.
Film Associates of Calif. — "Eorthquakcs
ond Volcanoes" film, page 44
Flormon & Bobb — film repoir ond splic-
ing block, page 35
Flormon Cr Bobb — magnetic tope re-
cording, page 47
Forse Mfg. Co. — dorkening shades end
draperies, page 39
I30>
(311
(321
(331
(341
(35)
1361
(37)
<38>
1391
(40)
(41)
(421
143)
(44)
(45)
(46)
(47)
(48)
(491
(50)
<S1I
(52)
(53)
154)
(55)
(56)
(571
(58)
(59)
French -Lick-Shero ton Hotel — yeor-round
convention center, page 49
Groflex, SVE — School-Master 500 pro-
jector for filmstrips and slides, page 5
Horwold Co. — "Movie-Mite" 16mm pro-
jector, page 30
Ideal Pictures — Co5tle sport films, page 8
International Film Bureou, Inc. — Foster
rewind, poge 47
International Film Foundation, Inc. —
new color film, "Jopon," page 28
social studies filmstrips.
Jam Handy
poge 37
Keystone View Co. — overhead projector,
page 45
Levolor Lorentzen Co. — Skylight A-V
blinds, page 9
Lewis Film Service — "The Coine Mu-
tiny" film, page 28
Magnetic Recorder & Producer Corp. —
sound frocks, page 32
Monhotton Color Laboratory — color
filmstrip service, page 35
Miller Mfg. Co. — projector table, page
40
Northern Films — Alosko films, poge 47
Peerless Film Processing Co. — film proc-
essing, page 30
Hi-Fi tope recorders,
Pentron Corp.
poge 6
Polocoot, Inc. — Lenscreen "625" for
rear projection, page 31
Portofilms — teaching films, page 28
Psychotechnics, Inc. — Shodowscope reed-
ing pacer, page 46
Rodio-Mot Slide Co. — slide mats, page
44
Rapid Film Techniques — film rejuvino-
tion, page 47
Select Film Library — educational films,
page 44
Spindler & Souppe — "Selectroslidc" au-
tomatic projector, page 43
Stewort-Trons-Lux Corp. — seomless reor
projection screens, page 29
Sylvonia
projection lamps, page 42
16mm pro-
Technical Services, Inc.
jectors, poge 27
Vocumote Corp. — film protective proc-
ess, page 44
Victor Animotogreph Corp., a Division of
Kolort Co. — 16mm sound projectors,
16mm viewer, poge 52
Visual Sciences — science filmstrips,
page 36
Yosemite Pork b Curry Co. — "Yosem-
ite High Sierra Trails" film, page 47
BOOKLET REQUEST COUPON
To EdSCREEN & AVGUtDE, 2000 Lincoln Pork West BIdg., Chicago 14, III.
Send me booklets offered by the following advertisers in this Jan. 1958 issue.
The numbers of the advertisers are listed above.
NAME (print)
ADDRESS
50
EdScreen & AV Guide — January, 1958
TRADE DIRECTORY FOR THE AUDIO -VISUAL FIELD
KEY: (P) — producers, importers. (M) — manufacturers. (D)— dealers, distributors, film rental libraries, projection services.
Where a primary source also offers direct rental services, tlie double symbol (PD) appears.
FILMS
/kisedotlofl Films, Inc. iPDt
Headquarters :
347 Modison Ave., N. Y. 17, N. Y
R«9ionof Libraries:
Broad at Elm, Ridgefield, N. |.
561 Hillgrove Ave., La Grange, III.
799 Stevenson St., San Froncisco, Col.
1108 Jacl<son St., Dollos 2. Tex.
Boiley Films, Inc. (PD)
6509 De Longpre Ave., Hollywood 28, Col.
■randon Films ID)
200 W. 57th St., New York, N. Y.
Bray Studios, Inc. IPDI
729 Seventh Ave., New York 19, N. Y.
Broodmon Films (PD)
127 Ninth Ave., North, Nashville 3, Tenn.
Contemporary Films, Inc. (PD)
13 E. 37th St., New York 16, N. Y.
Carenet Instructional Films (PI
Coronet BIdg., Chicago I, III.
Dowling — Pat Dowling Pictures (PD)
1056 S. Robertson Blvd., Los Angeles 35, Cal.
Family Films
5823 Santa Monico Blvd., Hollywood 38, Col.
Hddenkamp Nature Pictures (PD)
538 Glen Arden Dr., Pittsburgh 8, Pa.
IdMl Pictures, Inc. <D)
Home Office:
58 E. South Water St., Chicago 1, III.
Brancll Exchanges;
2161 Shattuck Ave., Berkeley 4, Cal.
4336 W. Sunset Blvd., Los Angeles 29, Col.
7 1 4 - 1 8th Street, Denver 2, Colo.
1331 N. Miami, Miami 32, Flo.
52 Auburn Ave., N.E., Atlanta 3, Go.
58 E. South Water St., Chicago 1, III.
1108 High St., Des Moines, \a.
422 W. Liberty St., Louisville 2, Ky.
1608 St. Charles Ave., New Orleans 13, La.
102 W. 25th St., Baltimore 18, Md.
40 Melrose St., Boston 16, Moss.
13400 W. McNichols, Detroit 35, Mich.
1915 Chicago Ave., Minneapolis 4, Minn.
1402 Locust St., Kansas City 6, Mo.
3743 Gravois, St. Louis 16, Mo.
1558 Main St., Buffalo 9, N. Y.
233-9 W. 42nd St., New York 36, N. Y.
137 Park Ave., W., Mansfield, Ohio
214 Third Ave., Pittsburgh 22, Pa.
1239 SW 1 4th Ave., Portland 5, Ore.
18 So. Thud St., Memphis 3, Tenn.
1205 Commerce St., Dallas, Tex.
54 Orpheum Ave., Salt Loke City, Utah
219 E. Moin St., Richmond 19, Vq.
1370 S. Beretania St., Honolulu, T.H.
Inttrnotional Film Bureou (PD'
57 E. lockson Blvd. Chicago 4, III.
Knowledge Builders (Classroom Films) (PD)
Visual Education Center BIdg.,
Floral Park, N. Y.
Methodist Publishing House ID)
Headquarters:
201 Eighth Ave., South, Nashville 2, Tennessee
Branch Exchanges:
72 Broad Street, N. W., Atlanta 3, Georgia
516 N. Charles Street, Baltimore 3, Morylond
577 Boylston St., Boston 16, Massachusetts
740 Rush Street, Chicago 11, Illinois
420 Plum Street, Cincinnati 2, Ohio
1910 Main Street, Dallas 1, Texas
28 East Elizabeth Street, Detroit 1, Michigan
1021 McGee Street, Kansas City 6, Missouri
5244 Sonta Monica Blvd., Los Angeles 12
810 Broadwoy, Nashville 2, Tennessee
1 50 Fifth Avenue, New York 1 1 , New York
642 Smithfield St., Pittsburgh 30, Penna.
521 S. W. nth Avenue, Portland 5, Oregon
Fifth and Grace Sts., Richmond 16, Virginia
85 McAllister St., Son Francisco 2, California
RECORDS
Portofilms
Orchard Loke, Mich.
(PD)
United World Films, Inc. (PDI
1445 rnrk Ave., New York 29, N. Y.
542 S. Dearborn St., Chicago 5, III.
6610 Melrose Ave., Los Angeles 38, Cal.
287 Techwood Dr., NW, Atlanta, Ga.
2227 Bryan St., Dollos, Tex.
5023 N. E. Sandy Blvd., Portland 13, Or*.
1311 N. E. Boyshore Dr., Miami, Flo.
LABORATORY SERVICES
Gee. W. Colburn, Inc.
164 N. Wacker Drive, Chicago 6, 111.
Peeriess Film Processing Corp.
165 W. 46th St., New York 36, N.Y.
Rapid Film Technique
37-02 27th St., Long Island City 1, N.Y.
MOTION PICTURE PRO|ECTORS & SUPPLIES
Graflex, Inc. (M)
(Ampro Equipment)
Rochester 3, N. Y.
Bell & Howell Co. (M)
7117 McCormick Road, Chicago 45, III.
Compco Corporation (M)
2251 St. Poul Ave., Chicago 47, III.
Eostman Kodak Company (Mi
Rochester 4, New York
RCA-Victor (Ml
Radio Corp. of America, Camden, N. J.
Victor Animatogroph Corp.
Davenport, Iowa
(Ml
PROJECTOR TABLES
The Wiethoff Compony, Inc.
1824 First St., San Fernando. Calif.
PRODUCTION EQUIPMENT
Children's Reading Service
1078 St. John's Ploce, Brooklyn 13, N.Y.
Enrichment Materials Inc. (PD)
246 Fifth Ave., New York 1, N. Y.
Folicways Records & Service Corp.
1 1 7 West 46th St., New York, N. Y.
RECORDERS — PLAYERS
Allied Radio Corporation (MD)
100 N. Western Ave., Chicago 80, 111.
Graflex, Inc.
(Ampro Equipment)
Rochester 3, N. Y.
(M)
SOUND SYSTEMS
Allied Radio Corporation (MD)
100 N. Western Ave., Chicogo 80, III.
OuKone Corporation
St. Charles, Illinois
IM)
FILMSTRIPS
Children's Reading Service
1078 St. John's Place, Brooklyn 13, N.Y.
Filmack Studios
1329 South Wobash, Chicago 5, III.
630 Ninth Avenue, New York, N. Y.
Enrichment Materials Inc. (PD)
246 Fifth Ave., New York 1, N.Y.
Society for Visual Education iroi
1345 Diversey Parkway, Chicogo 14
Teaching Aids Service, Inc. . _ , (jfD)
Lowell Ave. & Oierry Lane, Floral Park, N.Y.
31 Union Square West, New York 3
Visual Sciences
599E— Suffern, N. Y.
(PD)
SLIDES
K»v: Kodachrome 2x2. 3V* » 4'A or lar*«r
— ~
Filmack Studios (P-2 and 4)
1329 South Wabash, Chicago 5, Id.
6S0 Ninth Avenue, New York, N. Y.
Homilton Color Slides . .. ^ ,
(producer of 35mm and stereo duplicates)
127 N. Second St., Hamilton, Ohio
Keystone View Co. (PD-4)
Meodville, Po.
Radio-Mat Slide Co., inc. (P-2, 4)
22 Ookridge Blvd., Doytono Beach, Flo.
FILMSTRIP, SLIDE & OPAQUE PROJECTORS
(M)
Graflex, Inc.
(SVE Equipment)
Rochester 3, New York
Viewlex, Incorporated ..'*i,'
35-01 Queens Blvd., Long Islond City, N. Y
SCREENS
For information about Trade Directory
odvertising rates, write EDUCA-
TIONAL SCREEN & AUDIO-VISUAL
GUIDE, 2000 Lincoln Pork West BIdg.,
Chicago 14, III.
Camera Equipment Co.
315 W. 43rd St., New York 36, N. Y.
Camera Mart
1845 Broadway, New York 23, N. Y.
Flormon & Bobb
68 W 45th St., New York 36, N. Y.
SO S. Cinema Supply Corp.
602 W. 52nd St., New York 19, N. Y.
6331 Hollywood Blvd., Hollywood 28, Cal
(MD'
(MD)
(MDI
(MD>
EdScreen & AV Guide — January, 1958
Radiant Manufacturing Co.
1204 So. Tolmon Ave., Chicago 8, III.
SOUND SLIDE PROJECTORS
DuKone Corporation
St. Charles. Illinois
51
16 mm sound
projectors
i Docs it h ~--
^°"nd drum?''^ stationary
n n^tt; — ; — — -^^ '' p°'"ts
I *-ases! fii . '
magnesound. ^ simply
ONLY VICTOR OFFERS SO MANY IMPORTANT FEATURES
The above 10 points give a quick picture of the
advanced features you should expect in a modern
16 mm sound projector. Only a Victor brings you
all of them. And with every Victor you also get
the "standard" features of all quality sound pro-
jectors, including 2 speeds for sound and silent
film, still picture, and reverse projection.
Particularly important is Victor's new red,
white and blue color-coded threading. Color lines
on projector clearly show where to thread and the
sequence of threading. Other time-proven fea-
tures—exclusive with Victor— are safety film
trips, top-mounted reels, and power rewinding
with no change of belts or reels.
Victor was first to develop 16 mm projectors
and through the years Victor has been first to
perfect improvements that assure finest pictures
—finest sound— easiest operation. Victor long has
been the choice of A-V experts in 73 countries.
NBW VICTOR VIEWER
The first profes-
sional 16 mm
viewer with
"frame counter"
pricedunder$100.
Large3K"x4H"
screen is brilliant-
ly lighted by 75-
watt lamp. Equip-
ped with f2.8 trip-
let lens. All optics
coated.
Victor Assembly lO — Lightweight projector for small
audiences. Amplifier operates at 10 watts continuous output, 18
watts peak. Available with 9" speaker, top-mounted and fully
baffled — or separately cased 12" speaker as shown.
VICTOR..
ANIMATOGRAPH CORPORATfON
EST. 1910
ONLY $92.00
A DIVISION OF KALAFT
Producers of precision photographic equipment
PLAINVIULE, CONNECTICUT
\V^-
February, 1958
DUCATIONAL
FEB 1 1 1958>^
& AUDIO-VISUAL GUIDE
FLASHFILM — MINNESOTA'S CONTRIBUTION
TO BETTER DRIVING EOUCATION
LET'S SEE THE SCHOOL'S PROGRAM
WHO HAS SAMBO'S PANTS
STICK 'EM UP
From "Song of Vie Shining Mountains" — Broadcasting and Film Commission
i /
i
if
It
— V'
nU LI I_
l^^l
— _
y
YOU decide
how dark
you want your
audio-visual
room with . . .
LEVOLOR
A.V. blinds!
( AUDIO-VISUAL)
The lighting conditions of an audio-visual
room should always be at the complete
discretion of the instructor. Various
conditions, subjects and equipment require
elasticity in the control of light. And this
control should be simple and immediate.
Levolor A.V. (audio-visual) Blinds enable
you to change the room from optimum
darkness to a soft diffused light simply by
pulling the tilt cords.
For full details and specifications, write to
LEVOLOR LORENTZEN, INC., Audio-Visual
Dept, 720 Monroe Street, Hoboken, N. J.
Be sure to specify
The Scientifically Developed Audio-Visual Blind
eOPYRIGHTr LEVOLOB LORENTZEN, INC.
54
EdScreen & AV Guide — February, 1958
"GREAT AIDS
TO A SUCCESSFUL
AUDIO-VISUAL PROGRAM"
AMPRO Hi-Fi
T^VO SPEED TAPE RECORDER
You'll find limitless uses for the Ampro Hi-Fi in
your audio-visual program. It combines amazing
versatility with a ruggedness that stands up under
daily use. Use 3^ i.p.s. speed for making indi-
vidual recordings of speech, music, language study
and to preserve the speeches of outstanding lec-
turers at assembly. The lYz i.p.s. speed faithfully
reproduces music with highest fidelity. Perfect for
instructional or music appreciation courses. Pre-
cision-built accessory equipment adapts the Ampro
for remote control operation or for the recording
and transcribing of dictation. $249.95.
500 WATT PROJECTOR
for single-frame fllmstrips and
2x2 slides
Projects 35mm film strips by remote control
or manually. Ctianges from filmstrip to slides
in seconds. A 1 5-foot remote control cord and
standard 35-foot accessory extension cords
ore available to permit operation from anywhere in the classroom. Accessory
Airequipt slide changer permits remote control slide performance. Prices from
$119.50.
SVE "E-Z VIEWER"
gives big 3-time enlargement
For convenient previewing of single-frame
filmstrips. Can be used on desk or iield in
hand. Keeps cool, easily loaded. Folds to fit
into desk drawer. Complete $14.95.
(%iM!ai^-
500 Watt 35mm SLIDE PROJECTOR with
Remote Control
Can be operated by push-button on the pro-
jector, by manual movement of the slide
changer lever, or by 15-foot remote control
cord. All without touching the slides by hand.
Can also be equipped with accessory Slide-
Timer for completely automatic operation.
Features f/3.3 coated lens, 3-way switch,
powerful air-cool blower operation. $89.75.
*Trade Mark. All prices include federal fax where opp/icob/e and are subject fo change without notfce.
Roctiester 3, N. Y.
A SUBSIDIARY OF GENERAL PRECISION EQUIPMENT CORPORATION
idScreen & AV Guide — February, 1958
55
Breaks through
UARNING barriers
, . . speeds understanding
You'll be amazed at how much fast-
er .. . how much more thoroughly
your students can absorb new
information when you enlarge
your teaching scope with this
Bausch & Lomb Balopticon® Pro-
jector. So versatile that your imagi-
nation sets its only limits! With this
one instrument you can project big,
brilliant, sharply detailed imagesof:
• SLIDES — student-made or com-
mercial.
• OPAQUE OBJECTS— drawings,
photographs, pages of books or
magazines, science specimens,
maps, students' schoolwork, etc.
• FILM — commercial film strips or
individual frames ( Film projec-
tion attachment optional ) .
Help your students learn better by
helping them see and understand
better with a Bausch & Lomb Bal-
opticon Projector.
BAUSCH & LOMB OPTICAL CO.
80126 St. Paul St., Rochester 2, N. Y.
[J Yes. I'd like an obligation-free demonstra-
tion of B&L Balopticon Projectors.
f-| Please send me Balopticon Catalog E-11.
Name
Title
School
Address
City Zone State
EDUCATIONAL
SCREEN
Founded
in 1922
by
Nelson L. Greene
& AUDIO-VISUAL GUIDE
February, 1958 Volume 37, Number 2, Whole Number 360
IN THIS ISSUE
C^aitofiat
68 CHALLENGE IN THE CHURCH FIELD
-y^rticle
ed
70
FLASHFILM — MINNESOTA'S CONTRIBUTION TO
BETTER DRIVING EDUCATION
72 LET'S SEE THE SCHOOL'S PROGRAM
75 WHO HAS SAMBO'S PANTS?
76 STICK 'EM UP!
2).
eparinten
b
58 ON THE SCREEN
60 THE READER'S RIGHT — Letters to the Editor
62 HAVE YOU HEARD? — News About People, Organizations, Events
80 SPECIAL CHURCH SECTION — William S. Hockman
86 EVALUATION OF NEW FILMS— L. C. Larson, Carolyn Guss, John
Fritz
90 SOUND ADVICE — About Audio Materials and Equipment
Max U. Bildersee
93 NEW FILMSTRIPS — Robert Church, Welter Pilditch, Harold Ward
94 AUDIO-VISUAL TRADE REVIEW
Kyther ^eaturei
69 A UNIQUE ACHIEVEMENT — William S. Hockman
90 AUDIO DIRECTORY
92 HELPFUL BOOKS
102 INDEX TO ADVERTISERS
Inside Bock Cover — TRADE DIRECTORY FOR THE AUDIO-VISUAL FIELD
IDUCATIONAL
; ss
iOCIATJON
OF
■ERICA
MEMBER
KATroi<«
AUPIOi
VI5U,*iCft\
BUSINESS & EDITORIAL ADDRESS: EDUCATIONAL SCREEN & AUDIO-VISUAL GUIDE.
2000 Lincoln Park West BIdg., Chicago H, Illinois. Contents Indexed in ttie Wilson Educa-
tional Index. For microfilm volumes, virrite University Microfilms, Ann Arl»r, Michigon.
SUBSCRIPTION PRICE (U.S. currency or equivalent): Domestic — $4 one year, $6.50 two
years, $8 three years. Canadian and Pon-American — 50 cents extro per year. Other for-
eign— $1 extra per year. Single copy — 45 cents. Speciol December Blue Book issue — $1.00.
CHANGE OF ADDRESS should be sent immediately to insure uninterrupted delivery of
your magazine. Allow five weeks for chonge to become effective.
EDUCATIONAL SCREEN & AUDIO-VISUAL GUIDE is published monthly except August
by The Educotionol Screen, Inc. Publication office, Barrington, Illinois; Business ond
Editorial Office, 2000 Lincoln Park West, Chicogo 14, Illinois. Printed in the U.S.A.
Re-entered as second-class matter October, 1953 at the post office at Barrington, Illinois,
under the Act of March 3, 1879.
ENTIRE ISSUE COPYRIGHT 1958 BY THE EDUCATIONAL SCREEN, INC.
56
EdScreen & AV Guide — February, 1958
NEW AUDIO-AIDS BY RCA
with features teachers demand
"Tri-Coustic" hi-fi speaker
system gives excellent
sound reproduction,
thrilling realism.
Uses 3 intermatched quality
speakers.
4-speeds.
(Type
EDR-2)
RCA
"SCHOLASTIC"
HIGH FIDELITY
RECORD PLAYER
Astonishing value in a
low-cost player.
• Room-filling, two-speaker
system.
• 4-speeds.
• "Ruggedized" construction.
J1
EDR-1
RCA "SCHOLASTIC"
PORTABLE RECORD PLAYER
• Excellent frequency
response.
• Push-button controls.
• "Tri-Coustic" speaker
system.
• 2-speed operation.
(Type
EOT- 1)
RCA "SCHOLASTIC"
HIGH FIDELITY
TAPE RECORDER
These fine new instruments of the RCA "Scholastic"
line have been designed especially for schools. They
perform beautifully . . . bring realistic sound to the
classroom . . . and yet are simple enough for children
to operate and rugged enough for constant school
use. All "Scholastic" Tape Recorders and Record
Players have tough, scuff-resistant cases, reinforced
speaker grilles. Record Player design includes
guarded tone arm for protection while carrying.
FREE BONUS OFFER TO EDUCATORS
With each of these RCA Record Players, you receive
a free Sampler Record of selections from RCA's
Educational Record Collection. Plus a special Bonus
Certificate entitling you to purchase RCA Educational
Records at 3^ off nationally advertised prices. Ask
your RCA Audio-Visual Dealer for details.
For complete descriptive information on RCA
"Scholastic" aids to educators, and details on Record
Bonus offer, write the address below.
"Scholastic" Tape Recorder has push-button con-
trols, voice-music switch, footage counter, output
for external speaker, doubles as a PA System.
Your RCA Audio-Visual Dealer will be delighted to
see you or call on you about these great new RCA
aids to education. He's the dealer who supplies you
with RCA 16mm Projectors . . . and his number is
in your Classified Directory under "Motion Pictiu-e
Equipment and Supplies."
RADIO CORPORATION of AMERICA
EDUCATIONAL SERVICES
Tmk(5)«
CAMDEN, N. J.
lEdScreen & AV Guide — February, 1958
57
On tlie SCHEEIT
totaeey /tea/
HI Fl • STEREO
Tape Recorders
Each of the new Pentron re-
corders offers performance,
simplicity and exclusive fea-
tures that set it apart from
the ordinary. Each Pentron is
the finest in its price class,
bar none! See and hear . . .
then choose the "Pentron that
suits you best. Remember, the
"Play As You Pay" Plan is
now available. . . . Only 10%
down — up to 24 months to pay.
Custom Installation
Your dealer is now demon-
strating new Pentron tape
components for custom instal-
lation. See them.
788 S. Tripp Ave.
Chicago 24, Illinois
Send the Following;
D full color literature on portable
recorders
D brochure on tape components for
custom Installation
CITY > STATE
IN CANADA: Allot Rodis Lid., Toronlo
Cover: "Song of the Shining
Mountains"
Produced by Alan Shilin Produc-
tions for the Broadcasting and Film
Commission on behalf of the joint
Commission on Mi.ssionary Education
of the National Council of the
Churches of Christ in the U.S.A.
This is a motion picture of spectac-
ular contrast. Filmed in color in the
Western United States against a back-
ground of majestic, natural beauty,
the film presents the sordid, shocking
truth about life on American Indian
Reservations.
It is tlie compelling story of Andy
Red Cloud, a sensitive young Indian
who returns from school to the reser-
vation farm home on his ancestral
acres — and looking into the life that
lies ahead, he sees only misery, pov-
erty, and frustration without promise
of future hope, until . . .
Seeking escape from reality, Andy
returns to the ancient tradition of his
ancestry — he will climb the pinnacle
to Arrow Rock, a sacred place in the
Shining Mountains. Andy is saved
from himself and the stifling influence
of the past by the mission workers
who discover his wild purpose in time
to bring him the peace and power he
needs in his hour of crisis.
January Cover Clicks
Much favorable notice seems to have
been accorded our January cover pic-
ture, the "Bannister Baby" |)roposing a
motion in a PT.\ meeting "Oh, let's
okay the whole budget." This is just
one Bannister Baby frame among the
32 that comprise a most hilarious film-
strip entitled "So . . . THIS is P.T.A.?"
It was diflicult to make a choice of
just one picture that would make the
best possible cover. Other runners-up
included such captions as "I Second
the Motion," "Now — in the school
where I tame from," and a most dis-
tressed plaint ".\fter I explicitly
TOLD tlie custodian."
The fiimstrip was produced and is
available exclusively from Pix Film
Service, Inc., 34 East Putnam .\ve.,
Greenwich, Conn.
Other educational magazines obvi-
ously share our regard for this whim-
sical true-to-life teaser. Thus the edi-
tor of Xational Parent-Teacher calls
it "deliglitfid," and from numerous
iiKjuiries received from readers it is
predicted that "it will be enthusias-
tically received wherever it is sliown."
Our Own Backyard
It wasn't necessary for Editor Paul
Reed to forge far and wide into the
field of .\udio-Visual interests to find
a fitting subject for his Editorial this
month; he wisely searched the region
closest to him and found it — in the
person of one of our department edi-
tors. To see how thoroughly and well
he has covered his subject, turn to
page 68.
Something Special
As we told you we would do, we
have made this February issue of Ed
.Screen "something special" in gi\ing
special emphasis to the religious phase
of audio-visual education. The Church
Department, edited by William S.
Hockman, is introduced with an in-
teresting and illuminating article by
Mr. Hockman on page 69, facing Paul
Reed's Editorial, and it is continued
to page 80 where it becomes a lengthy
and important department in its own
right. A great deal of additional time
and interest has been devoted to pre-
paring this material for our readers
and we of the stafl^ are fortunate and
grateful in that when we call for such
extra cooperation, we can depend on
getting it. CM.
EDUCATIONAL SCREEN & AVGUIDE
EDITORIAL STAFF
PAUL C. REED, Editor. GAIL MARTIN, Man-
aging Editor. WILLIAM S. HOCKMAN, Editor
for the Church Field. L. C. LARSON, CAROLYN
GUSS, and JOHN FRITZ, Editors for Film
EvQluotions. MAX U. BILDERSEE, Editor for the
Audio Field. PHILIP LEWIS, Technical Editor.
BUSINESS STAFF
K. S. GILLETTE, Publisher. MARIE C. GREENE,
WILLIAM LEWIN, Associate Publishers. JOSE-
PHINE H. KNIGHT, Business Manager. PAT-
RICK A. PHILIPPI, Circulation Manager. WIL-
MA WIDDICOMBE, Advertising Production As-
sistant.
Advertising Representatives
WILLIAM LEWIN, 10 Broinerd Road, Summit,
N. J. (Crestview 3-3042)
WILLIAM F. KRUSE, 2000 Lincoln Park West
BIdg., Chicogo 14, III. (Bittersweet 8-5313)
EDITORIAL ADVISORY BOARD
JAMES W. BROWN, School of Education, Son
Jose State College, California
EDGAR DALE, Heed, Curriculum Division, Bu-
reau of Educational Research, Ohio State
University, Columbus
AMO DE BERNARDIS, Assistant Superintendent,
Portland, Oregon, Public Schools
MARGARET W. DIVIZIA, Supervisor in Charge,
Audio-Visual Education Section, Los An-
geles City Schools, Los Angeles, California
W. H,- DURR, Supervisor, Bureau of Teaching
Materials, State Boord of Educotion, Rich-
mond, Virginia
CHARLES F. HOBAN, Project Big Ben, Univer-
sity of Pennsylvania, Philodelphia
EMILY S. JONES, Executive Secretory, Educa-
tional Film Library Association, New Yorlt
City . ,
F. EDGAR LANE, Supervisor, Instructional
Moteriols Department, Boord of Public In-
struction, Dade County, Florida
F. DEAN McCLUSKY, Professor of Education,
Head of Audio-Visual Education, Univer-
sity Extension, University of California ot
Los Angeles
SEERLEY REID, Chief, Visual Educotion Service,
U. S. Office of Education, Washington
CHARLES F. SCHULLER, Director, Audio-Visoql
Center, Michigan State College, East Lon-
sing, Michigan
ERNEST TIEMANN, Director, Visual Instruction
Bureau, Associate Professor, Division of
Extension, The University of Texos, Austin
DON WHITE, Executive Vice President, No-
tional Audio-Visual Association, Evonston,
Illinois
58
EdScreen & AV Guide — February, 1958
J
m?0 NEW COliONI:
,««.m« ,mmmnv\
i
h'tt ,MS
JP AJLj
From ihe (loronet film. The Hmnutt tiody: Digestive System
are added toHUMAN BODY SERIES
aBd U. S. EXPANSION SERIES
Two new films, The Human Body: Digestive System and
United States Expansion: The Northwest Territory,
increase the scope of two fine series of Coronet films.
Ingenious film techniques characterize The Human
Body Series to show students in grades 7-12 details of
the structure and inner functions of the body. Anima-
tion, cinefluorography, x-ray photography, micro- and
macro-photography and live action shots are used.
The new film on the digestive system gives an account
of its function — the chemical breakdown of complex
nutrients into useful food materials. The roles played
by the salivary glands, esophagus, stomach, pancreas,
liver, gall bladder, and small and large intestines are
defined and related to each other. The film is l^A reels.
Other films released to date in the series are:
The Human Body: Circulatory System (Ilk reels, Jr.
High, Sr. High)
The Human Body: Skeleton (1 reel, Jr. High, Sr. High)
Each is available in full color or black-and-wbife.
The U. S. Expansion Series is planned for use in grades
10-12. Five films cover a number of significant expan-
sion movements from the time the United States was
established, with a treatment of the historical back-
grounds of each area under consideration. The new film,
U. S. Expansion: The Northwest Territory, highlights
the events leading to the opening of this vast territory
for large-scale settlement. We see the work of the Ohio
Company Associates and the importance of the pattern
of statehood established at this time. Other films re-
released in the series are:
United States Expansion: The Louisiana Purchase
{VA reels)
United States Expansion: Florida (1V4 reels)
United States Expansion: The Oregon Country ( 1 Vi reels)
United States Expansion: Texas and The Far Southwest
(1V4 reels)
Each is available in full color or black-and-white.
Other new Coronet Films include:
How Green Plants Make and Use Food ((I reel).
I he lilni visually prescius elements which green
plants need to make footl, with an accurate
description of the process of photosynthesis.
Senior High.
Yugoslavia (1 reel). This sur\ey of the geography
of Yugoslavia shows city life in Belgrade
and Sarajevo, farming conditions, and
new economic developments. Junior High.
Yugoslav Village (% reel). Here is life in a small
village in Central Bosnia— at home, working
in the fields, children going to school,
and an exciting market day. Junior High.
WRITE FOR PREVIEW . . .
Prints of these films are available without charge
to those considering purchase. Use the coupon.
Those interested in renting these films should send for a
list of Coronet rente! libraries.
CORONET FILMS
Dept. ES-258 * Coronet Building * Chicago 1, Illinois
n Please send me preview prints of the Coronet films I have
listed on the attached sheet. I understand I shall pay only
the return postage.
Q Please send me a catalogue of Coronet Films, including a
list of libraries from which these films may be rented.
Coronet Building • Chicago 1, Illinois
The World's Largest Producer of Educational Films
EEdScreen & AV Guide — February, 1958
Name-
School or Organization-
Address
City :
_Zone_
-State-
59
The reader's right
Send laHers to EdSCREEN & AVGUIDE, 2000 Lincoln Pork West, Chicago 14
Applause for Defender
Editor: I have read your inspiring
editorial in the November issue of
"Educational Screen."
Your article adds great impact to
the reprint of Ruth Walsh's letter to
a School Superintendent.
It would be wonderful if everyone
associated with the purchase of audio-
visual equipment could receive a copy
of both articles.
W. E. Cheesman
Radio Corporation of America
36 West 49th St.
New York 20, N. Y.
A Good Question
Editor: I have recently read your
October '57 editorial in SCREEN, and
I have a suspicion that you deliberately
intended to provoke some correspon-
dence on the justification for auditori-
ums in modern scliools. A good thing,
too, if it promotes some serious think-
ing on the part of school planners
about the use of which their pet archi-
tectural triumph are going to be put.
And we all know only too well the
point of view which says that if a school
has a nice big auditorium with a pro-
jection booth, it has an A-V program.
Scratches on Film
Irritate Audiences
Scratches are havens for dirt, and
refract light improperly. On the
screen, they mar the picture and may
distract attention. If on the sound
track, they produce offensive crackling.
Fortunately, scratches can almost
always be removed — without loss *
of light, density, color quality, ^^^
sound quality, or sharpness.
P
I FILM PROCESSING CORPORATION
I 165 WEST 46lh STREET. NEW YORK 36, N Y
_1_959 SEWARD STREET, HOUYWOOD 38, CALIF
EERLESS
However, 1 think you overstate the
case in favor of closed circuit television
as a substitute for the proper uses of
an auditorium. In many communities
the high school auditorium is literally
the only place where any sizeable
group of people can meet, and is
heavily used by all sorts of activities
. . . plays, concerts, P.T..\.'s, commu-
nity functions and ceremonies.
If you eliminate the school audi-
torium, where are the citizens, in such
cases, going to meet to argue about
the school budget and thereby provide
you with the funds to put in closed
circuit T-V?
Emily S. Jones
Educational Film Library .Association, Inc.
230 West ,"i7th St.
New Yorii 19, N. Y.
Automatic Projector
Editor: Recently I heard of a teacher
who ordered films from her A-V center
but did not show them to her class.
Why? Because she wanted to impress
her principal but did not know how
to operate a projector.
I believe that films would be used
more, much more, if film projectors
were simpler to operate. It must be
recognized that there are people, quite
intelligent people, who harbor almost
traumatic fears of anything mechani-
cal.
Therefore I suggest that someone in-
vent and market an automatic film
projector whicli is as easy to operate as
a magazine load film camera. Let's do
away with threading and loops.
I could imagine that the new ma-
cliine just has one slot into which the
film is started. From there on, rollers,
sprockets and "guides" thread the film
automatically until it reappears and is
attached to the takeup reel.
ffans Van Sluizer
Larry Dawson Productions
617 Mission Street
San Francisco 5, Calif.
Safe At Last
Editor: I am delighted that my
copy of VISUAL INSTRUCTION IN
THE PUBLIC SCHOOLS, by Anna
V. Dorris, has been found, and that it
is in the collection of the .Archives of
DAVI, as DAVI VP Lee Cochran, in
Educational SCREEN, October 1957
reports — "where it belongs."
Destiny, deKieffer, and an able
Archives Committee are to be con-
gratulated for cataloguing an item
"lost" since its use in A-V classes at
Northwestern University in 1940.
Thank you, too, Mr. Editor.
Stanley Mcintosh
Motion Picture Association
Washington, D. C.
Ed. Note, ^'ou're welcome, Mr. Mc-
intosh.
60
EdScreen Cr AV Guide — February, 1958
"Every Srd, 4tli and 5tl] grade teacher should
order these filmstrips on PHONICS today
... and use them to
make children want
to read; speed up
learning in the entire
class."
Says Devona M. Price
Director of Instruction, Oak Park, Illinois
Elementary Schools and co-author of the film-
strip set, "Phonics; A Key to Better Reading."
Acoiiiplelesetof6IJIiiistripsforonly^28'
witli valuable 88-paoe teacliing guide FREE...
LAN&IAGE ARTS
• "Phonics: A Key to Better Reading," set of 6 full-
color filmstrips offers simple and satisfying ways to
recognize new words which children encounter daily.
• Presents the principles of pronouncing and dis-
covering the meaning of tiiese new words, and illus-
trates the applications of these principles.
• With these filmstrips, you can help your class to
read, write and spell better for you— and tfieir next
teacher, too.
• Prepared by Devona U. Price and Hilda B. Pogue,
these filmstrips are organized to give every child,
regardless of ability, a chance to participate.
• Ready for immediate use. It takes no work, no
training, no extra time to put on a filmstrip program.
• Includes these filmstrips: "Let's Start with Key
Words" (44 frames); "Make Words Work for You"
(40 frames) ; "Your Eyes and Ears Are Good Helpers"
(42 frames); "Vowel Sounds Help You" (34 frames);
"Test Yourself on Sounds" (29 frames); and "Help
Yourself Read" (35 frames).
• The complete set costs just $28.50 and Includes six
filmstrips plus free 88-page teaching guide. Postpaid.
A valuable collection of
ideas and practice materials
for teaching reading, writing
and spelling. In 2 parts:
"Phonics: Useful Reading
Clues" (for grade 3) and
"Your Dictionary: Learn to
Use, Learn to Read" (for
grades 4-5). Details lesson
plans and a variety of activi-
ties to develop learning.
Order the filmstrip set and
get this guide FREE.
15-DAY MONEY BACK GUARANTEE
You may order filmstrips individually, if de-
sired, $5.00 each postpaid. Begin your set with
"Let's Start with Key Words," No. A115-1.
Deals with the meaning of phonics and key
words in phonics instruction.
USE THIS EASY-ORDER FORM NOW!
^
Society For Visual
Education, Inc.
Subsidiary of Graflex, Inc.,
Member of General Precision Equipment Corp. Group
:EdScreen & AV Guide — February, 1958
45
Society For Visual Education, Inc. (a Business Corporation)
1345 Diversey Parkway, Chicago 14, Illinois
Gentlemen : Enclosed is my check D money order n in the amount of $
for the following postpaid materials:
. Filmstrip Set(s) No. A115S, 6 filmstrips on "Phonics: A Key to
(Quantity) Better Reading," with free 88-page leaching guide, complete.
$28.50 each set.
.Filmstrip(s) No. A115-1, "Let's Start with Key Words," at $5.00
(Quantity) each.
D Please send 1958 SVE Educational Catalog.
Nfirrio
'
<;rhnnl
(Please print)
Ad<fr^*^<^
rity
7nnP
Sfati.
Yniir HtiA
(Teacher
^ ■■ ■
principal, audio-visu
al directo
r, etc.)
61
riews aooui peopie, organizauonb, eveutij
Have you heard ?
Avid of Pennsylvania
Ihe Audiovisual Instruction Direc-
tors of Pennsylvania and the Pennsyl-
vania Audio-Visual Association for
Teacher Education met together in
joint conference at the Hotel York-
towne, York, Pennsylvania, October
24, 25 and 26. Featured speakers at
the three-day meeting which was pre-
ceded by a tour of the Gettysburg
Battlefield were Dr. O. Meredith
Parry, Principal of the William Penn
Senior High School who discussed
"Audio-Visual Education in the Mod-
ern School" and Helen Miller Got-
walt who dealt with "Planning. Pre-
paring and Presenting a TV Program."
A look at "ourselves as others see us"
was offered by Mr. Jean A. A. Laurain
of Aries, France, an exchange teacher
in the York (Pa.) Schools who dis-
cussed his experiences as an exchange
teacher. Superintendent of Schools
John C. Albolmi of York, Pa., spoke
at the closing dinner on the subject,
"Education in York — Its Principles
and Objectives."
At the annual business meeting
officers for the forthcoming year were
elected. These include Dr. William S.
Chiverton, Abington Township
Schools, President; Miss Dorothy
William, Clearfield Schools, Vice Presi-
dent; and. Miss Mary Renner, Upper
Darby Schools, Secretary-Treasurer.
New York State
Audio-Visual Council
The New York State Audio-Visual
Council held a special tenth anniver-
sary meeting in Syracuse, December 5,
6, and 7. Featured speakers at the
general sessions were Charles Schuller,
Director of the Audio-Visual Center at
Michigan State University and Presi-
dent-elect of the Department of .\udio-
Visual IiLstruction of the National
Education .Association, and Clyde K.
Miller, Director of Audio-Visual In-
struction for the State Department of
Education, Columbus, Ohio. More
tlian one hundred fifty audio-visual
specialists from all sections of the
state attended the meeting and joined
in the anniversary banquet at which
the speaker was State Senator Walter
J. Mahoney, Majority Leader and
President Pro-'Iem of that body.
Officers for the new year are: Clare
Armstrong, Niagara Falls, New York,
President; John B. McCagg, East
Meadow, Long Island, Vice-President;
Toby Venner, Syracuse University,
Secretary; and, Richard Hubbard,
Syracuse University, Treasurer.
People in the News
New York, N.Y.: Herbert Rosen,
President of .Audio-Master Corp., New
York City, whose hobby is Postal His-
tory, received a gold medal for his
collection "History and Evolution of
The Letter" at the recent interna-
tional stamp exhibition BEPHIL.A
held in Berlin, Germany, the same
collection, which, besides winning
many awards, was selected by the U.S.
Post Office Department last year to
be exhibited at the General Post
Office Building in New York City dur-
ing "Letter Writing Week."
Johnson City, N.V.: James E. LeMay
was recently appointed Mid-Western
Regional Director, Visual Aids, Osalid
Division, General .Aniline and Film
Corporation. Until this, he was Assis-
tant Chief, Audio-Visual Center, .Air
University Library at Maxwell .Air
Force Base, Alabama. He was also
consultant to the staff and faculty of
the Air University in the areas of
visual communication and photo-
mechanical reproduction processes. Be-
fore coming to Maxwell Air Force
Base, LeMay was Audio-Visual Direc-
tor and Instructor in Education at the
College of St. Thomas, St. Paul, Minn.
He graduated from the College of St.
Thomas and received an MS from
Indiana University.
James E. LeMay
Fairfax, Va.: P. H. JafFarian, Presi-
dent of .Audio-Visual Center, Inc.,
Seattle, Washington, and First Vice-
President of the National Audio-Visual
-Association, has been named General
Chairman of the 1958 National .Audio-
Visual Convention, it was announced
by Wm. W. Birchficld, President of
the National .Audio-Visual .Association.
The Convention will be held on July
26 through 29 at the .Morrison Hote
in Chiiago.
Manila, Philippines: .A few monthi
ago Mr. Everett L. Priest. Training
Otfucr, Education and Trainin
Branch, Division of Internationa
Health, Public Health Service, Wash
ington, D.C., requested the assistana
of the .Medical Film Department oi
Chas. Pfizer & Co., Inc., in training
Miss Milagros M. Paredes of Manila
who will develop and supervi.se thi
National Medical Film Library of tin
Dep:irtment of Healtli after her re
turn to tlie Philippines. Miss Parede»
is eager to contact .\merican sources
for medical films as well as medical
and health film libraries.
Miss Milagros Paredes is shown methods
of film inspection and repair by Mrs.
Margoret Meehan, Pfizer Film Librarian,
leH.
SMPTE Lists "Big Three"
The Society of Motion Picture and
Television Engineers ranks Bob Jones
University as one of the top three
schools in the United States in the
field of motion picture instruction.
Bob Jones University is the only
school in South Carolina offering work
in motion pictures and one of eight
institutions in the country offering de-
grees in this field. UCL.A, the Univer-
sity of Southern California, and Boston
University are listed with Bob Jones
as offering the master's degree in
cinema.
The four schools whose undergrad-
uate degrees in the motion picture
field as recognized by the SMPTE sur-
vey are New York University, Colum-
bia University, City College of New
York, and the University of Miami at
Coral Gables, Fla.
62
EdScreen & AV Guide — February, 1 958
KODAK SOLVES
ANOTHER PROJECTOR
WEAR PROBLEM
New Kodak Pageant Sound Projector, Type II, adds new
wearproof pulldown tooth to other long-life features
Five years ago Kodak made the first in a
long series of important 16mm projector
innovations —/jerwawen/ pre-hibrication.
Since that time you've never had to oil a
Pageant Projector, never had to worry
about someone else oiling one improp-
erly, or letting one run dry. You've been
free of the commonest source of pro-
jector trouble, improper lubrication.
Now Kodak introduces a new type
of pulldown mechanism with a tooth
virtually wearproof, because it is made
from hard tungsten carbide. This im-
portant advance will mean less main-
tenance, because a projector pulldown
tooth is subject to continuing and re-
lentless wear. It engages the sprocket
holes in the film 24 times a second —
1 6,000 times during a 20-minute movie —
billions of times in the projector's serv-
ice life.
Proved in use at Disneyland, the
new Pageant pulldown claw laughs at
wear ! In more than 2000 hours (equiva-
lent to about 5 years of normal use!) the
tooth showed only a slight polishing, no
grooving or flattening! (See magnified
photo at right.)
Ofher nev)^ Pageant Type II features
are 1200-watt lamp capacity and a 3-
wire power cord. (See pictures below.)
To get all the facts, write for illus-
trated brochure that explains why a
Pageant Projector gives you brighter
pictures, better sound fidelity, and
sharper images.
EASTMAN KODAK COMPANY, Dept. 8-V, Rochester 4, N. Y.
HERE'S o magnified photo of the tungsten
carbide tooth on the Pageant Projector pulldown
mechanism, tested more than 2,000 hours of
Disneyland. Notice it shows only slight polishing
of the surfoce — no grooving or flattening.
For AUDITORIUM use, longer throws,
larger, wider screens, new 1 200-watt lamp
capacity give 16% more screen brilliance
than projectors limited to lOOO-watt output.
MUNICIPAL codes calling for ground wire
are satisfied by new 3-wire power cord.
Cord has adapter for 2-wlre outlets, also.
NEW Kodak Pageant Sound Projector, Type II, has 8-Inch speaker
in baffled enclosure — 15-watt amplifier — exclusive Kodak Super-40
Shutter — sets up easily with folding reel arms and belts attached.
\^
'^.k>
.©dialk
TRADE-MARK
EdScreen & AV Guide — February, 1958
63
Safety Film Contest
The National Committee On Films
For Safety announces the opening of
its 1958 safety film contest to select
the outstanding films on accident pre-
vention produced or released during
1957. This is the 15th annual contest
conducted exclusively for films on
safety.
Awards will be made in three film
classifications: theatrical, non-theatrical
and slidefilms. In addition, and at the
discretion of the judges, awards may
be given separately for "Instruction-
teaching" and for "Inspirational" pur-
pose films. No charge is made for
contest entries or for awards to spon-
sors. Deadline for the receipt of entries
is Februarv 10, 1958.
Entry forms may be had by writing
the Committee at its headquarters:
425 North Michigan Avenue, Chicago
11. Illinois.
Silver Anniversary
The world's largest educational mo-
tion picture distributing facility —
the .\udio-Visual Aids Service at the
University of Illinois — is celebrating
its Silver Anniversary Year.
In 1932 a cloakroom in University
High School, Urbana, was converted
into the first office for the venture.
(Present headquarters are in the Uni-
versity of Illinois Arcade Building,
713 S. Wright St., Champaign.) The
original film library consisted of half-
a-dozen or so films, a few movies of
"Red" Grange's runs, some 35mm
The newest PROFESSIONAL JR.- Tripod with
removable head, has these modern im-
provements: Simplified camera attaching
method • Telescoping pan handle with ad-
justable angle, & sockets for left, right or
reverse tilt • Pon tension adjusting knob,
independent of pan lock • Cost in tie-down
eyelets • Self-aligning double leg locking
knobs. PRO JR. still maintains its precision
workmanship at NO INCREASE IN PRICE.
$1 50.00 'Reg. U.S. Pat. Off. No. 2318910
Success Minded
TV and Film Pros
. . . look to Cf CO for
Top fools and techniques
As Most Pros know, CECO is headquarters for
the world's finest comeras, recording and
editing equipment and photographic accessor-
ies. But CECO is more than that. It maintains
the finest service department in the East —
ALSO AN ENGINEERING AND DESIGN DE-
PARTMENT. CECO is always hoppy to consult
with film makers — either beginners or Acad-
emy Award Winners — about their technical
problems. May we help you?
AURICON CINE-VOICE
Conversion Camera
modified to accept 1200
ft. external magazines; in-
cludes torque motor for
take up; also Veeder foot-
age counter. $450.00
Conversion only.
niOFESSIONAl FILM VIEWER it
portable, views film from left to
right on large illuminated screen.
Eosy threading. $350.00 for 1 6mm model.
Price of 35mm Professional Film
Viewer $500.00.
P, Full
' Line of
Studio Lighting
Equipment,
COLORTRAN
GROVERLITE
"5000" Senior Kit
contains two Senior Lights, with con-
verter. 2 chromed steel stands. Other
kits for every purpose. $276.50
$332.00
AKG D-25 MICROPHONE
n>l mn is dynamic cardoid type.
OALCO Completely shock
CITDUIPE > DCMTAI C mounted, weight only 2
OLllllbL* nLlllHLO ounces. AKG Models for
every need.
ADDITIONAL PRODUCTS: 'BALANCED' TV HEAD • MICRO-
WAVE RELAY BEAM REFLECTOR HEAD • ALL METAL
TRIPODS • Silent & Sound Projectors • Ace Clear Vision
Splicers • Electric Footage Timers • Editing Tables •
Split Apart Reels f^-^^^ j^,^|^^, ,^ change without notice
(JflmeRH Gouipmeni (o.jnc.
Dept. I 3)5'West 43td Street, New York 36, N. T.
silent films and some glass slides. The
first Ifimm films were added in 1933.
The collection now totals more
than 7,500 titles, 17.000 prints, and
unnumbered film strips.
Last year, almost 5,000 school sys-
tems, civic organizations, clubs,
cliurches, etc., 3,000 or more in Il-
linois and the balance in other states
and in many of the nations of the
free world, used the service regularly.
An estimated 10 million persons saw
Audio-Visual .\ids Service films in the
past year.
The Audio-Visual .Vids Service is
a part of the U. of I. Division of
University Extension under Dean
Robert B. Browne.
Olympic Changes Name
Because of requests by many A-V
Directors and confusion over similar
comjjany names. Olympic Films has
changed its name to Petite Film Com-
pany. Under the new name, they are
offering expanded services. Besides
offering exclusive nation-wide sales for
all tlic films formerly sold by Olympic
Films, they are. for the first time,
offering RENTALS on all titles.
The Petite Film C:ompany is located
at 6101 Fremont .\venue, Seattle 3,
AVashington.
83rd SMPTE
Convention Planned
Plans are now being completed for
the forthcoming SMPTE Convention
which will take place April 21-25,
1958, at the Ambassador Hotel, Los
■Angeles. Herbert E. Farmer of the
Cinema Department, University of
Southern California, chairman of the
(onvention program and Bernard D.
Plakun, General Precision Laboratory,
heading the papers committee, are as-
sured that the 83rd semi-annual con-
vention will be the biggest and best
to date.
The Society is taking advantage of
the .Ambassador's facilities by staging
a comprehensive exhibit of the latest
industry equipment developments.
Committee chairman for the exhibit
is John B. Olsson, Houston-Fearless
Corp.
AVCPI Projects
The Audio-Visual Commission on
Public Information has distributed
more than 50.000 public relations
booklets to audio-visual leaders
throughout tlie United States, accord-
ing to Harold E. Hill. Commission
chairman. The ,\VCPI is a joint com-
mittee of nine national organizations
concerned with the improvement of
instruction through wider and better
use of audio-visual materials and
methods, and the booklets distributed
so far are "merely the beginning,"
64
EdScreen & AV Guide — February, 1958
PHOTOPLAY FILMSTRIPS
Prepared by William Lewin, Ph.D.
Columbus — Block-and- white, based on
the J. Arthur Rank production starring
Fredric March. 55 Frames. $3.50.
The Vikings — In full color, 47 frames,
based on the Kirk Douglas production.
$7.50.
Hansel and Gretel — In full color, 42
frames, the highlights of the beloved
fairy tale as performed by the charm-
ing Kinemins of Michael Myerberg's
screen version, released by RKO Radio
Pictures. $7.50.
Qraatesf Show on Earth — In full color,
a lively pictorial guide to the circus,
based on Cecil B. DeMille's Technicolor
photoplay, which won the Academy
Aword in 1953 as the best picture of
the year. 40 frames. $7.50
Ulysses — In full color, 64 frames, a
pictorial guide to the new Paramount
screen version of Homer's Odyssey, pro-
duced in Italy. An invaluable aid to the
study of the classic. $7.50.
Knights of the Round Table — A set of
two filmstrips. Part One, 25 frames,
exploins the background of the story,
its theme, its significance as an early
attempt to organize a league of nations
and how the United Nations Security
Council is the Round Table of today.
Port Two, 28 frames, tells the colorful
story of the great legend, bosed on the
M-G-M photoplay. $7.50.
A Lesson in Mythology — Explains
Andromeda, the Minotaur, Iphigenio,
etc., based on M-G-M's The Living Idol.
25 frames, color. $7.50.
The Glass Slipper — The charming fairy
tale of Cinderello, told in o new way,
based on the M-G-M photoplay. 36
frames in full color. $7.50
Alexander the Greot — Biography of
the first mon to conquer the civilized
world, bosed on the photoplay. Shows
Alexander's effort to unite Europe and
Asia, a tosk with which the U.N. is still
faced. 55 frames. $7.50.
Adventures of Robinson Crusoe — In
full color, 50 frames, a clear pictoriol
guide to the Defoe classic, based on
the United Artists screen version. $7.50
Richard III — Based on Laurence Oliv-
ier's colorful screen version of Shake-
speare's famous play. 48 frames. $7.50
Romeo ond Juliet — Shakespeare's great
love story illustrated in color from the
J. Arthur Rank production filmed on
location in Verono and other Italian
cities. 44 frames. $7.50
EDUCATIONAL & RECREATIONAL GUIDES, Inc.
10 Brainerd Road, Summit, New Jersey
EdScreen & AV Guide — February, 1958
65
said Mr. Hill. The two titles distrib-
uted thus far are — "Gateway to
Learning" and "A Crisis in Education,"
but they are soon to be followed by
several new publications.
"The Case of the Curious Citizens"
will be available from the commission
early this year. It is a full-color audio-
visual presentation explaining the
value of modern teaching materials
and will consist of a double-frame
color filmstrip, 36 frames in length,
designed to be cut up and made into
2" X 2" slides, with accompanying rec-
ord and manual. The presentation was
prepared for the commission by
Adrian Ter Louw, Eastman Kodak
Company, Rochester, New York.
Other projects of the commission
Hearing completion include a radio-TV
publicity manual for audio-visual di-
rectors, a basic A-V manual for school
administrators, two booklets on
proper design of classrooms and school
buildings to insure good instruction,
one of which will be prepared in co-
operation with the School Facilities
Council, a studio of audio-visual
budgeting, and a revised edition of
"Gateway to Learning" aimed at re-
ligious users of A-V materials and
methods.
New Educational Series
Educators ranging from United
States Commissioner of Education
The TSI Duollte, provides
large screen projection and
also TV-type pictures on
built-in, folding screen.
Holds up to 2000 ft. of film.
The TSI Model D, /or bofh large screen
proieciion and TV-type picture on built-
in screen. Includes magatine (or repeti-
tive proieciion without rewinding.
The TSr DeVrylile, small and light
weight , provides unsurpassed picture and
sound for auditoriums and classrooms-
Accommodates up to 20G0 feet of film.
The TSr Moviemotic, with built-in,
folding Kveen, weighs less than 75 lbs.
Use in lighted and darkeneb rooms.
Repeats film without rewinding.
OF MOTION, SIGHT AND SOUND
NOW IN
UND ARKENED
ROOMS
The power of motion pictures is now yours
to employ virtually anywhere. There's a
TSI projector for every use— desk top,
office, shop, or auditorium, with standard
projection, repetitive projection, and
built-in TV-type screen. All are light
weight, and of unique design for economi-
cal upkeep. TSI users comprise a blue
ribbon list of businesses and educational
institutions in the Americas and overseas.
Let us arrange a demonstration through
our dealer. No obligation to you. Write
or call direct to;
Wally Moen
TECHNICAL SERVICE, INC.
30865 Five Mile Road • Livonia. Michigan
NEW YORK OFFICE
HI E. 44th St., New York 17
WEST COAST OFFICE
4357 Melrose Ave., Hollywood 29, California
®
L. G. Derthick to local school board
heads have joined leading critics in
acclaiming "Adventures in Number
and Space," television series developed
by the Westinghouse Broadcasting
Company, Inc. in cooperation with the
Department of Mathematics, Teachers
College, Columbia University, to make
mathematics more exciting and enter-
taining to children, through clever use
of Bil Baird and his marionettes. The
series is presented on the WBC televi-
sion stations in Baltimore, Boston,
Cleveland, Pittsburgh and San Fran-
cisco, and will be broadcast in New
York by WABD, DuMonts Channel 5
station, in a nine-week series starting
Monday, Nov. 18 at 7:00-7:30 p.m.
The nine programs in the series are,
in order: "How Man Learned to
Count" (arithmetic); "Quicker Than
You Think" (the electronic computer);
"The Mysterious X" (algebra);
"What's the Angle?" (geometry); "It's
All Arranged" (arrangements and
combinations); "How's Chances?"
(probability and statistics); "Sine Lan-
guage" (trigonometry); "Stretching the
Imagination" (topology); and "Careers
in Mathematics."
Competition Aids A-V Club
Competition, which is a natural spur
to greater efficiency in athletics and
other scholastic activities, was used to
assist the training program of the
student .Audio-Visual Club at Crozier
Junior High School, Los Angeles, Cali-
fornia.
The .\-V Coordinator, Mrs. Younker,
noting that most of the club members
had free hours in their school program,
introduced the competition as a means
of productively making use of that
time. The contest involved setting up,
loading and operating a completely
"buttoned-up" projector. This meant
beginning with a completely closed
unit, setting up, opening the case,
extending reel arms, loading and
threading the film and starting the
projector in operation with picture
and sound. One eighth grader, James
Jones, accomplished this in one minute
and 20 seconds.
Calendar of Events
Feb. 16-23— The annual observance of
Brotherhood Week sponsored by the
National Conference of Christians
and Jews. Information concerning
the observance can be had by writ-
ing NCCJ, 43 West 57th St., New
York 19, N.Y.
Feb. '58 — Northwest College Audio-
Visual Conference, University of
Washington, Seattle.
March 10-12 — Meeting of the Audio-
Visual Commission on Public Infor-
mation, Syracuse, New York.
66
EdScreen & AV Guide — February, 1958
Looking at the lAterature
THE FOCAL ENCYCLOPEDIA OF
PHOTOGRAPHY, MaiMiUan, N. Y.,
1956, I298pp, $20.00. Ten years in
preparation, this single-volume en-
cyclopedia from Britain is admittedly
"primarily designed for readers with
an active interest in photography." It
is no substitute for the back files of
the Journal of the Society of Motion
Picture and Television Engineers, but
it does give very useful factual data
on nearly any photographic and cine-
matographic topic likely to concern
teacher, photographer, or reader.
Audio-visual specialists and science
teachers will find the illustrations
especially worthwhile. The book draws
predominantly on highly qualified
British resources, but there is notable
international representation as well,
(though only eleven of the approxi-
mately two hundred contributors are
from the United States). Excellent
cross-references integrate many con-
cise definitions with related full-
treatment articles. Except for the
specialist who seeks definitive data in
his own field of work, this should
prove a most useful addition to any
technical, educational or public li-
brary.-IVf AT
FILMS FOR PUBLIC LIBRARIES
is a publication of the American Li-
brary Association, intended to supple-
ment the list published in 1955. The
introduction, written by Mary Shortt,
then of the Brooklyn Public Library,
is a lively analysis of the problems
of selecting films. The list itself pro-
vides information and synopses of 76
films covering a wide variety of topics
and interest levels. The selections
should be a great help to anyone
choosing films for a general audience.
Copies of the booklet may be ordered
from the .ALA, 50 East Huron Street,
Chicago, Illinois.
RESPONSIBILITIES OF THE
FILM PRODUCER AND SPONSOR,
published by Association of National
Advertisers, Inc., 155 E. 44th St., New
York 17, N.Y., 36 pages, price to non-
members $5.00.
Comprehensive analysis, by AN.A
Audio-Visual Committee. This study
originally published in 1948, revised
1950, is here expanded and brought
up to date. An invaluable check-list
for both sponsor and professional and
semi-professional producer of educa-
tional and religious films and film-
strips, as well as for the commercial
sponsor for whom the survey was made.
Every step clearly traced from initial
"idea" to final conract and delivery
forms.
RESOURCE LITERATURE FOR
SCIENCE TEACHERS, John S. Rich-
ardson, ed., bibliography. Books and
periodicals grouped under 19 head-
ings. One page is devoted to audio-
visual resources and techniques and
occasional a-v emphasis is noted in
other sections. 65pp. lithoprinted,
$1.00 from College of Education, Ohio
State University, Columbus.
THE PERCEIVED APPEALS OF
TELEVISION PROGRAM CON-
TENT, Richard F. Carter, University
of Wisconsin Television Laboratory,
Research Bulletin No. 8, Sept. 1957,
Madison, 179 pp., (offset).
Scholarly summary of previous re-
search carries forward the findings of
Wisconsin's own Bulletin No. 4 (Con-
tent Preferences in Television) into a
study of what types of program con-
tent seem to have similar kinds of
appeal to the audience. Content and
interest categories in newspaper and
radio are compared with those of
television.
Stewart OATEPIECE Seamless
REAR PROJECTION SCREENS
One of These Three Fits Most Needs
LUXCHROME
PROCESS
FOR VIEWING slides or motion pic-
tures under roomlight conditions;
for business, education, research,
advertising, display.
FOR PHOTOGRAPHIC BACKGROUNDS;
special effects in motion picture and
commercial still photography.
TV BLUE
FOR TELECASTING live action in studio
against projected "location" back-
grounds.
OTHER TYPES AVAILABLE FOR SPECIALIZED USES
STEWART ... the screen preferred by 9 of the top 10 Holly-
wood motion picture studios . . . gives you brilliant, sharply
defined rear projected images for either viewing or photo-
graphing.
You, too, can now have the quality of Stewart award-win-
ning screens, born of the demands of critical motion picture
and TV studio technicians. Here is the one truly ow^piece
screen for perfect rear projection, made in all sizes from
table-top to large set proportions.
Specialists in
professional screens:
rear and front
projection.
1161 W. SEPULVEDA BLVD.
TORRANCE, CALIF.
or showing
MOTION PICTURES
SLIDE FILMS
SLIDES
STILLS^
for
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LOCATION
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, TORRANCE, CALIF.
Send sample swatches of;
LUXCHROME D
PROCESS a
Please send lull informotion on award winning Stewarl screens. TV BLUE G
I NAME-
ADDRESS-
CITY
I My interest is in:.
EdScreen & AV CuicJe — February, 1958
67
editorial
CHALLENGE IN THE CHURCH FIELD
There's good reason why this February, 1958 issue
gives special emphasis to the church use of aiiiliovisual
materials. Our editorial conscience has been bothering
us. We've been taking our Chinch Department and
its very competent editor too much for granted. We
think it is high time we focus a spotlight on this
Department and boast modestly of the part we've
played in extending the use of audiovisual materials
in churches.
During the past ten or twelve years, the increased
quantity and quality of audiovisual materials for
church use has been one of the most significant devel-
opments of the whole audiovisual field. In this time,
motion picture projectors, tape recorders, and other
equijDment have become standardized tools in church
and Sunday school. This situation didn't just happen
over night. It had developed slowly but surely over a
period of many years. The belief that pictures could
and should be used in church work was not something
that EDUCATIONAL SCREEN has but recently dis-
covered. This magazine didn't sight the bandwagon
and thumb a ride. We helped gather the lumber to
build the bandwagon thirty-five and more years ago.
It was in the June 1923 issue that Dr. Chester C.
Marshall launched an article and an idea with the
following words: "Motion pictures in the church are
still, in the mind of the average individual, very much
of an innovation, and like all innovations, are re-
garded by many with suspicion and by others with
positive hostility." Dr. Marshall argued that motion
pictures "are simply the evolution of printing" and
that "if a printed page can be used for furthering the
work of God, then why cannot the motion picture, in
an even more effective way, be used for the same
purpose?"
Some picture materials were already available, but
the "channels througli whidi information as to these
films may be S]3rcad to ministers scattered all over the
land have been utterly inadequate." So here was the
idea launched by Dr. Marshall and SCREEN'S Editor,
Nelson L. Greene, that there would be a Church
Department of the magazine devoted to spreading
information about pictures and providing a forum
for discussion of their value and use in churches.
We're proud of the tradition of our contribution
and service both to the church field and to the audio-
visual industry. We're proud too of the way this tradi-
tion has been carried forward by the present Editor
of the Church Department, Mr. William S. Hockman.
He is an editor with ideas and opinions, and with
fidiy earned rights to hold those opinions. His belief
in the values of audiovisual materials has the soundest
philosophical base; and his years of practical experi-
ence in applying all kinds of audiovisual materials to
the work of the church provide him with the knowl-
edge of which he writes.
There's one thing that Bill knows for sine, too,
about the use of audiovisual materials in the church
field. That is, that the job is not yet done. He knows
how far we have come; yet he knows also that we've
further to go. We need to improve still further the
quality of the materials available. More churches must
acquire the audiovisual equipment they need to make
greater use of the materials available to them. Chinxh
leaders and teachers alike must learn more about the
best ways of using materials.
There has been great accomplishment in the church
use of audiovisual materials, but there is still the
challenge of more that can be accomplished. Mr.
Hockman knows it, and we know it. That is why you,
om- readers, can be sure that we will not rest upon
our traditions and record. We will continue our efforts
to meet that challenge.
P^ul e. Reci
68
EdScreen & AV Guide — February, 1 958
^htirch berartntent g^^
I by WILLIAM S. HOC
A UNIQUE ACHIEVEMENT
Across the whole A-V landscape there
is nothing to compare with the preview
and evaluation service of the Depart-
ment of Audio-Visual and Broadcast
Kducatioii (DAVBE) of the National
Council of Churches (NCC). It is a
uiii(|ue achievement.
What is this service? Out across the
country there are Preview and Evalu-
ation Committees which receive A-V
materials for preview and evaluation.
They work imder the guidance of
DAVBE and use forms which have
been developed by it, sending their
findings to D-WBE for summation and
publication.
The establishment of these commit-
tees was not easy. It has taken years to
increase their number. However, they
now number more than 30 and other
committees are in process of formation
;iiid getting under way.
The idea for these interdenomina-
tional evaluation committees really
grew out of a suggestion made at the
Second International Workshop in
Visual Education, held at Lake Geneva,
in 1945. At that time a national board
of re\ iew was proposed for the church
field. It simmered for quite a while on
the back burner, but got moved up a
few years later, taking the form of the
present committees which work under
DAVBE.
There is no better way to show how
well these committees can do their job
than by exhibiting one of their evalu-
ations as we find it in the Evaluation
Bulletin of the Visual Education Fel-
lowship (VEF) for Jan.-Feb. 1957:
Palestine in Jesus' Day: part 2
Sixty frames, color, script, guide. Pro-
duced by the Bureau of A-V Aids of the
Evangelical and Reformed Church, 1955.
Available from the producer and the Mis-
sions Council of the Congregational Chris-
tian Churches. Sale: |5.00. (Part I, 63
frames, also sells for $5.00; available indi-
vidually or with Part II).
Live photography and artwork blend in
a brief history of Palestine's geographical
divisions: a description of the people:
I heir liomes, food, clothing; an explana-
tion ol the educational program for the
children, and the religious practices of all
ages: and an account of the Roman Em-
pire's influence upon the country.
For instructional purposes including dis-
cussion stimulation, the material is HIGH-
LY RECOMMENDED for juniors through
adults and RECOMMENDED for pri-
maries with minor script adaptation at
these age levels. Excellence in accurancy,
cornprehensiveness, and potential for utili-
zation offer new relevance for Jesus' words,
new backgrounds of Him and His time,
and new understandings of His teachings.
Follow-up should be simple since the
script leaves correlation and discussion
openings along its way. (Part I, evaluated
in the 1956 Supplement to the AVRG
Third Edition-p. 543— also is HIGHLY
RECOMMENDED for jimiors through
adults.)
It is quite possible that the work of
several committees went into this state-
ment as it appears above. It is the
policy of DAVBE to have the same
materials previewed and evaluated by
more than one committee if at all pos-
sible. Thus, the statement prepared by
D.WBE for publication rests on a
broader base of judgment.
These Preview and Evaluation Com-
mittees, scattered from Seattle to New
York and from Dubuque to San An-
tonio, have just about caught up with
the evaluation of extant material.
They have accomplished a mountain
of work. They have not been paid.
They have been praised but little. Yet,
who has served the A-V movement and
the churches any more loyally or ef-
fectively?
In the fall of 1957 the VEF Bulletin
was discontinued and the publication
of the evaluations transferred to the
pages of the INTERNATIONAL
JOURNAL OF RELIGIOUS EDU-
CATION, a monthly publication of
the Division of Christian Education of
the NCC. In this form these evalua-
tions will now reach thousands where
they reached hundreds before. Further-
more, they will now reach church
school officers and teachers, and church
laymen, who have a general interest
in religious education rather than just
those leaders who happen to have also
a special interest in audio-visual aids.
So well are the committees doing
their work that evaluations are coming
out closer and closer to the release date
of materials. Below is an evaluation of
an important film as it appeared iti the
INTERNATIONAL JOURNAL (257
EdScreen & AV Guide — February, 1958
by WILLIAM S. HOCKMAN
Fourth Ave., New York 10) for No-
vember 1957, only several months after
its release.
Split-Level Family
29 - tiiiiiute motion picture, color or
black - and - while. Produced by Family
Films and Broadcasting and Film Com-
mission NCCCUSA, for the Joint Depart-
ment of Steiuardship and Benex'olence,
NCCCVSA, 1957. Available from Religious
Film Libraries, denominational publishing
houses, and other local BFC rental li-
braries. Rental: fl2 color, $8 bSn).
This is the true-to-life story of a rather
typical, middle - class, American family.
Nominally interested in the church, they
are confronted with the contemporary di-
lemma of financing their dream home on
a real butlgct. The parents come to sense
the conflict of values involved in the out-
lay of time and money through the ex-
ample of their teen-aged daughter who
realizes one day how little she is really
giving to her church. Thus, the film dram-
atizes the attitude changes, decisions, and
spirit of rededication experienced by an
"average" church family.
Presenting a believable portrait of a
family in one socio-economic class, the
film is highly recommended for junior
highs through adults as inspirational in-
struction as well as a discussion spring-
board and motivation stimulator. The
dramatization offers excellent moments
of sensitivity as the daughter and par-
ents wrestle with the implications of total
stewardship. Ideal for a local church
financial canvass kick-off, the piece would
return the rental investment most com-
pletely if shown to your canvassers again
after its congregational showing.
During the VEF-days the work of the
Evaluation Committees was given per-
manent printed form in the AUDIO
VISUAL RESOURCE GUIDE. To
date three supplements of the AVRG
have been issued. They have served
the churches well, and have often been
referred to as tlie "A-V Bible" by those
who appreciate their tremendous
worth.
We are pleased to close this little
piece by noting that the Fourth Edi-
tion of the .\VRCi will be published
this coming August. It will contain
some 2500 classified and indexed evalu-
ations of the most useful and impor-
tant church related audio - visual
material. From here on it will be issued
every two years. These biennial vol-
umes will give permanent book form
to the evaluations which come from
(Continued on page 80)
69
Arnold Luce, Minnesota Audio-Visual Consultant,
demonstrates the new FLASHfilm method to J. B.
Shields, St. Paul Supervisor of Driver Instruction and
class. FLASHfilm demonstrations of this kind were
valuable in gaining cooperation between A.V. people
and instructors.
An inquisitive and eager group of Joe Shield's driver
training students listen to Arnold Luce explain the
principle of the tachistoscopic FLAShlfilm method.
The equipment required is a 35mm filmstrip projector
plus the tachistoscopic attachment and film situation.
FLASHfilm-
Minnesota's Contribution To Better Driver Education
by Arnold E. Luce
Audio-Visual Consultant
Minnesota Department of Education
THROUGHOUT the year 1958, the
State of Minnesota will be celebrat-
ing its 100th anniversary of state-
hood. As a result of this anniversary
celebration there will be many impor-
tant events taking place within the
state. It seems appropriate at this time
to describe for the readers of Educa-
tional Screen and Audio-Visual Guide,
a new method of teaching driver train-
ing which has been developed and per-
fected in Minneapolis and St. Paul.
We all know that just about every-
thing has been tried in automobile
safety without really altering the death
toll on our roads. Despite warnings,
increased law enforcement and every
type of national safety campaign, death
on wheels has (jursued its statistically
certain course. The hard facts remain
that for roughly every two-hundred
thousand miles traveled, one person is
killed on this nation's highways and
roads. So many safety devices and cam-
paigns have been tried without success
that men who make safety their pro-
fession have become a weary, jaded lot
with glum brows and set jawlines.
It gives this writer considerable satis-
faction therefore to describe a new
visual aid idea for safety, an applica-
tion of a device that promises for the
first time to assist in developing good
driving judgment in the classroom.
This new method called "tachistoscopic
FLASHfilm" combines two old standby
teaching devices into a new, emotion
compelling method which can actually
influence new attitudes and condition
the reflexes for driving.
Lee Kuluvar, Firearm's Safety Direc-
tor for Minnesota, one of the FLASH-
film developers who has spent his
entire adult life working on safety,
says. "It's the first device for safety edu-
cation which contains all the elements
that can actually transform an inexpe-
rienced-or-reckless driver into a safe-
and-careful one without leaving the
classroom."
The National Safety Council saw the
device in its developmental form, and
asked its creators, Jim Klapmeier and
Lee Kuluvar, to bring it to the 1956
National Safety Council Congress for
a full-scale demonstration. The method
was overwhelmingly endorsed by the
entire Congress, and was personally
commended by Dr. Herbert J. Stack,
Director of New York University's Cen-
ter for Driver Education.
In Minnesota, birthplace of the
FL.\SHfilm method for Driver Educa-
tion, safety experts including former
Commissioner of Highway Safety, Earl
Larimer; Minnesota Safety Council
Chief, A. L. Rohweder; Joe Neal, Min-
nesota Supervisor of Health, Physical
Education, Safety and Recreation; and
Truman Smith, Minneapolis Driver
Training Supervisor, enthusiastically
cooperated with and encouraged the
men working on the project to con-
tinue with the difficult task of trans-
forming a unique idea into a motivat-
ing and usable product.
Demonstrations to groups of teacliers
have shown that this new visual
method, FL.'VSHfilm, is a way of think-
ing as well as a new application of two
standby teaching devices namely, the
filmstrip and the tachistoscope.
This new type filmstrip, unlike most
on the market, does not show pictures
of accidents. This old shock treatment
approach to auto safety education has
been eliminated completely. Says Jim
Klapmeier, enthusiastic promoter of
70
EdScreen & AV Guide — February, 1 958
highway safety, "Everybody knows
there are atticlents; we feel it is more
important to teath preventive driving
than fear."
The approach of tlie tachistoscopic
FLASHfihn method is simple. It shows
a set of two pictures. The first is a
behind-the-windshield view of a usual
and easily recognizable driving situa-
tion. It is an introduction to a new
kind of learning situation. As the stu-
dent leisurely views the first picture,
the teacher asks him to study it to see
if he finds signs that could mean pos-
sible danger. Is there an obstacle ahead,
a car out of its lane, or a vehicle en-
tering the intersection? By learning to
recognize the accident signs the im-
mature driver learns years of practical
"driving sense" without the tragic
effect of trial-and-error road learning.
Next, the student is distracted from
the driving scene for only a short time;
a distraction which happens so fre-
quently to all drivers. The teacher
then tells him to look at the screen
again. By use of the tachistoscope tim-
ing device, a second picture is flashed
for % of a second which is the normal
reaction time as determined by the
National Safety Council. This "flash"
time realistically simulates actual driv-
ing experience and decision making.
The second or critical picture eluci-
dates how the driving situation has
changed in but one short second. To
the second picture the student must
respond with the reflex-action he be-
lieves would avert an accident. (See
Enclosed Pictures)
The student can actually make real-
istic life-saving responses to both pic-
tures. Each picture teaches its own
lesson, and the result is a vivid living-
learning situation. From the first pic-
ture, the student learns that preventive
driving is far better than reflex-actions.
From the second he learns correct
emergency action. In addition, the
trainee learns the consequences of non-
attention — which is present in 85%
of all highway accidents.
The tachistoscopic FLASHfilm
method has been tried out in a pilot
test in the Minneapolis public schools,
and schools in Michigan, New Jersey,
New York, Texas, and Iowa. It was
found that the device is immensely
popular with both students and teach-
ers. On the teaching side, it almost
compels group participation. On the
student side, it is a competitive aid
that fosters interest and motivation.
Millard Sundin, Phillips Junior
High School Instructor of Minneapolis,
has found that the FLASHfilm method
eliminated the largest problem in train-
ing teenage drivers, namely that of the
inability to impart good driving judg-
ment. Can judgment be taught by the
traditional lecture technique? The
driving public acquired tlieir judgment
by trial-and-error experience on the
highways of the United States. Trial-
and-error learning that kills! Actually
today our driver education methods
foster poor judgment. It is a fact that
in all methods of driver training over
90% of the instructural time is spent
on teaching mechanical skills and less
than 10% is spent on the judgment
training. In our high schools it is the
behind-the-wheel skills, reaction time,
and quick resjxmse that are empha-
sized and improved. By stressing the
mechanical skills, our present methods
have lulled the student into feeling
that if he can mechanically manipulate
a car he is a "good driver." Skillful
operation is synonymous with being
"safe." Because of this continued stress
on manipulative skills many of our
students feel superior to the instructor
because they can surpass his skill in
the mechanical operation of the auto-
mobile. Since this teenager has excel-
lent reflexes and quick reaction time
he should make the best and safest
driver. Why is it, then, that in a recent
study, 16-year-olds had nine times
their share of accidents when compared
to the 45-year-old group? Why? Be-
cause this youthful driver with his
superior mechanical skills has not yet
developed the judgment necessary to
cope with driving situations. Our pres-
ent license examinations also foster
poor judgment because again, the
stress is on mechanical skills. Until we
(liange our basic learning processes we
(Continued on page 73)
PROBLEM: You are troveling a two-lane highway at 50 mph
in the picture above and the opproaching car is doing about
the same. Your attention wanders for a moment and the next
thing you know the situotion has chonged (in picture below).
Study photo below for ^A second; what would you do? Why?
EdScreen & AV Guide — February, 1958
71
let's "see" the school's
All sorts of inexpensive school-produced visual media can be used to show building
needs, classroom learning experiences, and to cement school-community relations
FOR years school administrators have
made good use of newspaper articles
and pictures, radio programs, and
the perennial school annual to publi-
cize and interpret the activities of their
schools. Effective use of these media
contributes to public enlightenment
concerning educational practices and
achievements on the local level.
Since we are in an era of extreme
visualization, additional and more ef-
fective means of visual communication
are continually being developed. Some
of the suggestions given in this article
may indicate additional ways in which
the projected picture can help school
administrators augment and strengthen
their school-community relations.
Try Colored Slides
It is not unusual to hear of Indiana
teachers putting their 35mm cameras
to good use. Using indoor color film
and Hash bulbs, they record plays their
jjupils have written and acted out,
murals that have been drawn, and
many other activities that picture the
■youngsters at work and play. These
2x2-inch slides provide visiting parents
with interesting and realistic pictures
of many aspects of the present school
program.
When Mrs. Jones sees a projected
picture of her child happily engaged
in some worth-while endeavor, she usu-
ally becomes less critical of today's
curriculum; indeed, she often becomes
one of the school's most avid boosters.
The teacher who has a collection of
these colored slides will .seldom be at a
loss when the P r,\ asks her to speak
at the next meeting or when visiting
night for parents is arranged.
Superintendent C;len Barkes of the
New .Albany -Floyd County Consoli-
dated .School Corporation is credited
with a novel idea for utilizing slides in
school-community relations. For some
years his teachers have been encour-
aged to photograph activities under-
taken by their pupils while on field
trips. The slides are then shown by.
means of an automatic rear-view pro-
jector. When projected in a downtown
bank or store window, they attract the
attention of shoppers and businessmen
and provide a quick overview of an
interesting aspect of modern education
in action.
A recent innovation has made the
production of 3i4x4-inch photographic
slides an activity every teacher can
learn in a matter of minutes. The
Polaroid Company recently released a
new film for use in their Land Camera.
This film makes it possible to snap a
picture, let it develop inside the cam-
era, lift out the positive transparency,
place it in a small container which
hardens the film emulsion, mount the
transparency in the slide mount pro-
vided, and project it within three or
four minutes after taking the picture.
The teacher who has learned to pro-
duce and use slides to document class
activities can be unusually effective in
interpreting his part of the school
program.
Another type of visual becoming in-
creasingly accepted for presentation of
pictures, diagrams, and statistics re-
lated to school affairs is the transpar-
ency for use on the overhead projector.
This can be either a large piece of
positive or negative photographic film
or a piece of transparent acetate upon
which teachers can write or trace with
transparent inks. Its size can varv from
5x,") inches to 10x10 inches depending
upon the size of the projector, and
either blai k and white or colored trans-
parencies can be prepared.
Transparencies' Advantages
Cicrtain special advantages of these
transparencies, coupled with the use of
the overhead projector include: (1)
the user can face his audience; (2) the
projector can be operated easily by
the u.ser from the front of the room;
(3) the projected image is of such in-
tensity that it can be seen clearly by
large audiences even when some audi-
torium house lights arc on; and (4) the
user can draw upon the transparency
with a ceramic pencil as he develops
his point. These marks can be erased
easily and the transparency used again
at a later time.
Several Indiana administrators have
used transparencies advantageously in
presenting school needs to board mem-
bers and the public. Superintendent
Cyrus Gunn had special transparencies
made for talks to the people of Mar-
tinsville. In one instance, existing
school buildings were located on a
transparent photographic map of the
district. Then dots were entered on
this transparency to show the number
and location of each family with chil-
dren who either were or would soon
be of school age.
Mr. Gunn's method proved to be
highly effective in visualizing to board
members and lay groups just which
families the existing schools were serv-
ing presently, and what future school
buildings should be anticipated and
planned for by the community. By pro-
jecting this map on a screen via the
overhead projector, Mr. Gunn was as-
sured that all members of his audience
could see clearly the illustrations he
had prepared and thus understand
better his presentation.
72
EdScreen & AV Guide — February, 1958
rogram
By DR. JOHN MOLDSTAD
Assistont Professor of Education
and Assistant in Reseorch,
Audio-Visuol Center, rndiana University
In other instances, school officials
have used overhead transparencies in
talks to large groups to shovi' school
buildings with cracked walls, broken
light and plumbing fixtures, and im-
possible physical education locker and
shower room facilities. These projected
pictures vividly documented the actual
situation and were evaluated by the
users as invaluable media for motivat-
ing needed school changes.
Statistics such as population trends,
teachers' salaries, and budget break-
downs lend themselves to visualization
in this wav.
Television — Education's
Friend
Two years ago at the Indiana Gov-
ernor's Conference, Donald H. Clark,
then state budget director, utilized
transparencies and the overhead pro-
jector to present the activities and sta-
tistics related to the operation of his
department. This method of presenta-
tion seemed so well accepted that at
the 1956 Conference six out of 10 de-
partment representatives utilized it.
Within a surprisingly short number
i
M'.
William Purrell. Lake County superintendent, uses the overhead
projector while explainin'^ four tcays a school building
program may be financed.
Superintendent Alex Jardine appeared on television tc
explain the methods of teaching reading currently
being used by South Bend teachers.
Mrs. VanUook of Bloomington's McCalla School
(left) prepares to record a class activity ivith
35 mm. color film. Later (right) she shows
the slides she took in the classroom to a
group of visiting parents.
EdScreen & AV Guide — February, 1958
73
Short movies and filmstrips ore
excellent for civic club presentations
of years, television has come to the
forefront as perhaps our most effective
and efficient method of getting the
public's attention. Various audience
studies reveal that the average adult
is s[>ending more time watching tele-
vision than with all other mass media
combined. Too few school administra-
tors have attempted to utilize this
media to interpret their school pro-
gram. Many ask, "But how can we get
time on a commercial television sta-
tion? We haven't school funds to spend
like that!"
The manager of a commercial tele-
vision, station has an obligation to the
community. According to Federal Com-
munication Commission regulations, he
is licensed to broadcast on a frequency
or channel belonging to the people of
the United States. A condition of his
license is that he must operate in the
"public convenience, interest and ne-
cessity." Most television managers have
a high sense of public responsibility.
If contacted well in advance of the
desired program date, they usually are
happy to provide free time and assist-
ance to the schools in their locality.
For example, several years ago the
general public became quite alarmed
as a result of books and articles chal-
lenging present methods of teaching
reading. Dr. Rudolph Flesch and other
authors claimed that present-day school
children could not read adequately. In
anticipation of the effect these articles
which were appearing in the local pa-
pers might have on South Bend citi-
zens, Superintendent Alex Jardine
secured time on a local television sta-
tion to discuss methods of teaching
reading currently being employed by
their teachers. He also presented evi-
dence that South Bend youngsters are
better readers today than they have
ever been.
In some communities commercial
television personnel have cooperated
with schools to the extent that they
have provided portable fequipment and
special wiring hookups to telecast in
individual schools. In this way, on-the-
spot documentation of actual classroom
activities has been provided.
These are but a few ways television
can be utilized to get the school's mes-
sage to the public.
Within recent years almost every
school administrator has had the chal-
lenging task of planning a drive for
increased tax levies to meet mounting
operating costs, increased salaries, and
new building needs. The importance
of success in drives of this nature is
obvious as is also the desirability of
using every mass media available to
inform and motivate the voters. Slides,
overhead transparencies, and television
can each make a contribution.
Filmstrips and Movies
Frequently, however, an integrated
sequence of pictures which can tell the
school's story is needed. In 1955 the
Cincinnati Citizens' Committee for the
School Levy had just such a need. They
were searching for a medium of com-
munication which could alert the
people to the accomplishments and
impending need of their schools. A
second criteria was that the medium
should be capable of presenting the
message without primary dependence
upon an accompanying lecturer. A
color filmstrip with a reading script
seemed best suited for the campaign.
Working with school officials and
educational leaders in the community,
the Committee developed a content
outline and shooting script which cov-
ered the ideas they felt should be pre-
sented to the public. Since the filmstrip
was to be shown to thousands of Cin-
cinnati residents, they decided to hire
a commercial company specializing in
filmstrip production to do the photog-
raphy. Careful planning by the com-
mittee made it possible to keep the
total cost down. The final product con-
sisted of an 18-frarae color filmstrip
and accompanying script.
According to plan, each community
and civic organization was asked for
10 minutes of their meeting time. A
member of the committee projected the
filmstrip and read the accompanying
stript. If desired, a short discussion
followed; but in many cases the film-
strip alone conveyed the entire mes-
sage.
The school tax levy passed with sur-
prising ease, and much of the success
of the campaign was attributed to the
filmstrip, which seemed very effective
in informing the citizens of the issues
and motivating them to support this .
needed tax increase.
The unique ability to document for
posterity important school events and
to record dramatically and forcefully
the actions, activities and personalities
of pupils and faculty makes the motion
picture, on occasion, an indispensable
medium for school - community rela-
tions.
In most cases films depicting local
school events have been produced by
teachers with training in motion pic-
ture production or by local film enthu-
siasts who have demonstrated "know-
how" as well as enthusiasm.
A wide variety of school topics seem
to justify the cost and effort associated
with film making. Films prepared to
orient new teachers or new pupils to
school personnel, facilities, and special
services and requirements have proven
their worth.
Several Indiana schools have made
films presenting objectives, activities,
facilities, and benefits of special depart-
ments such as industrial arts, home
economics, agriculture, athletics, etc.
Through these films, many who nor-
mally would not take the time and
effort to visit the programs receive a
condensed but realistic picture of what
they are all about.
Administrators who must tour the
country each spring in search of new
teachers would undoubtedly find a mo-
tion picture portraying their school
system and the community of consider-
able value in recruiting.
Each of the visual materials referred
to in this article has unique character-
istics as well as certain limitations as
campaign media. Carefully prepared
and properly used, they can individu-
ally or collectively aid in fostering un-
Idcrstanding and insight concerning
one of the community's most important
jinstitutions — its schools.
Sumii^*^ NOT ENOUGH.'
Moin
''MARCH OF DIMES
74
Who Has Sambo's Pants?
Could there possibly be an an-
alogy between the story ot "Little
Black Sambo" and the present
struggle for power among special-
ists in: instructional materials,
librarianship, audio-visual instruc-
tion, and radio-television?
Each group can be, and some-
times is, a veritable tiger. Each
item of Little Black Sambo's cloth-
ing could symbolize any one of the
marvelous tools of communication
available to us as teachers. In
some sections of the country right
now each group has claimed or is
claiming each and every tool as its
very own domain and responsi-
bility.
Now the writer is not so naive
as to think that power struggles
are never neccesary and in some
cases even very beneficial--iJf/7'—
let us hope that this present strug-
gle doesn't become so widespread
and bitter that we become more
engrossed in chasing each other
around the tree than in the main
job of teaching. That job, in his
opinion at least, is a constant
search for ways to improve the
communication of ideas from
teacher to student and vice versa.
Our main target is the student.
Is he to stand around in the cold
while we fight over his "clothes"?
Isn't it even within the realm of
possibility that some new and en-
tirely different power group could
come and pick up the whole "out-
fit" while we are chasing each other
around with much growling?
Let us ask ourselves some ques-
tions:
1. Is it absolutely necessary to
have one "boss" per se?
2. Is this business of what title
you give the "boss" so terri-
bly important?
3. Won't it vary from locality to
locality?
4. Doesn't it often depend upon
the source of the real leader-
ship?
5. Is it possible that all could
work together— one tiger with
another?
6. Isn't a lot of the trouble
caused by rather petty jeal-
ousie's?
Maybe the writer has been liv-
ing a sheltered life (or has been
extremely fortunate in the jobs he
has had), but, so far at least, he
hasn't found it impossible to co-
by George H. Roseman
Coordinator of Audio-Visual Services
Audio-Visual Center, Chico State College
Chico, California
exist with each of the above
"tigers" quite satisfactorily. This
includes the arrangement of such
important items as budget, staff,
facilities, and administrative sup-
port.
FLASHfJIm
(Continued from page 71)
will not have a safe driver. The Phil-
lip's Junior High student body enthu-
siastically felt that the tachistoscopic
FLASHfilm method had added an im-
portant 3rd dimension to their driver
education.
The tachistoscopic FLASHfilm
method was started by Klapmeier and
Kuluvar in 1952 and at that time just
one picture was being flashed and the
entire emphasis was on improving re-
action time and not judgment. Then
in 1953, Klapmeier conceived the idea
of two picture series . . . with the first
picture not to be flashed but to be
shown for a full and long study. This
was the break-through that made a
new kind of method for safety educa-
tion.
A two - picture series of twenty- -five
situations was developed in 1954 and
shown to a University of Minnesota
class of driver training instructors. The
men were enthusiastic, but they sug-
gested that the pictures, which were in
black and white, would be more efl^ec-
tive in color. In the fall of 1955 a
preliminary color strip was ready for
demonstration. It was shown to the
National Safety Council President, Ned
Dearborn, and his staff. Dearborn was
impressed and asked for a full-scale
demonstration of it to be given at the
1956 meeting of the National Safety
Congress. As a result, a full course of
160 actual driving situations was pre-
pared that show virtually all the im-
portant driving conditions.
This series was organized into "kit"
form by Safety Education Films which
is now distributing this complete course
to the driver education instructors of
the country. This new and revolution-
ary method promises to be a dramatic
advancement to aid in eliminating the
number one killer on the highways —
POOR JUDGMENT.
EdScreen & AV Guide — February, 1 958
75
STICK
EM UP!
by George P. Salen
Associate Professor of Education
Purdue University
Lafayette, Indiana
STICK 'eni up and down they come'.l
How discouraging to come to your
classroom early in the morning
only to discover your newly designed
Ijullctin board partially decorating
the floor. VVliat a disappointment for
the busy teacher, and it's cjuite under-
standable why we all become discour-
aged and soon discontinue the efforts
toward making our walls and bulletin
boards attractive.
But you might be the more deter-
mined person, and so you use a large
quantity of adhesive to make sure the
pictures won't fall down. Fine, but
what happens when the day comes
when you want to replace the di.splay?
In most cases more than a few prized
possessions are torn or otherwise made
unusable for future classes. Then, too,
have you noticed the unsightly smudge
left on the wall? Irritating indeed can
be the seemingly simple task of secur-
ing objects with the above mentioned
headaches.
.\ simple solution used by a majority
of teachers is to purchase large thumb
tacks and use them indiscriminately.
Yes, they'll hold the objects tightly and
are comparatively easy to remove when
not needed. This seems to be a solu-
tion, for only a few pin holes show
the signs of use. That's right, but have
you ever stootl back and looked ob-
jectively at your display? What kind
of a geometric design have you made
with all the colors and sizes of thumb
lacks? Does your eye actually go toward
the interesting pictures displayed or
toward the many colored tacks? Too
often the latter is true, and so your
display, although in place and easily
removed, is lost in the complicated
maze of the geometric pattern hold-
ing it.
Commercial artists are adept at dis-
playing materials in a simple and neat
fashion. As a result today's students
are accustomed to seeing these and we
teachers must aim for that sulitle effec-
tive touch in our displays if we are
going to command the attention of
our youngsters. Let's be practical now
and talk for awhile about easy avail-
able methods we can use to make our
pictures stay up without the unattrac-
tive disadvantages of regular paste,
transparent tape and thumb tacks.
One manufactured product is a box
of individually wrapped sticks of a
waxlike substance. A teacher need
only pull off a small piece of one of
the sticks and apply it to the back of
the picture to be put on the bulle-
tin board. Then by applying a
slight pressure to the spots where the
wax is located the picture will stay
where placed. One big advantage of
this product is that it will adhere to
any material such as brick, wood, plas-
ter, and many other materials with the
exception of glass. When removing the
pictiae it can easily be pulled oft the
wall and the wax rubbeil oil of the
back of the paper, if a bit of the ad-
hesive remains on the wall, it can be
removed readily by scraping. Tlie prod-
uct is reusable so save it for the next
lime. Heavy as well as light objects
can be mounted in this manner and
the fun in trying third dimensional
effects is unlimited. Put this product
on your supply list, and you'll use it
for many things. The product is "Bid-
letiii Board Styx" and it is manufac-
tured by the Lea A-V Service Company
in .\lbert Lea, Minnesota.
Have you ever used a stapler that
can be swung clear of its base? The
advantages of being able to use this
stapler against walls, on ceilings, as
well as on cardboard boxes, etc., are
too numerous to mention. True, tlie
material must be semi-soft in order
that the staples will hold, but on suit-
able bulletin boards it has the desir-
able effect of mounting materials
neatly and securely with little effort.
You'll find the investment in a heavy
duty stapler with the ability to swing
off its base a handy useful tool. Re-
moving of materials put up with this
method is simplified with a regular
stapler remover or by the use of the
pointed end of a letter opener.
Another inexpensive method of
mounting light weight papers is a
product known as Stick-Tacks. These
Stick-Tacks are small discs made of a
translucent material that adheres both
to the back of the mounting and to the
wall. They are available in two sizes
largest of which is about the size of a
dime. This material is not as perma-
nent as some other adhesives. but is
very satisfactory for the usual classroom
papers needed to be hung. A package
of eighty-two of these can be purchased
at your drug store for twentv-five cents.
The lack of any mess when mounting
plus the small envelope to be stored
are additional reasons for using this
method.
One mounting technique that has
become jxipular in the last few years
is the use of different types of tapes.
There are several different kinds of
tapes on the market. The most inex-
pensive is known as "masking tape"
and can be purchased at some drug
stores and most paint stores. It comes
in a roll varying from 34 inch to sev-
eral inches in width. It is a light
weight inexpensive tape and is avail-
al)le onlv in a light tan color. Placed
-76
P^CTr
r-r A\/ r,
PoKr, inrw IQSR
:
evenly around a picture and particu-
larly on the wall, it will serve as an
attractive border as well as an adherent
to the mounting board. Where many
papers arc to be nioinited lor one time
only and where cost is a factor and
color is not, this technit]ue proves to
be invaluable. Unfortunately, as with
most tapes, the removal of the tape
from the picture or paper often leads
to some destruction of the picture. It
removes, however, very easily from the
bulletin board and is ideal for use on
window glass and black boards.
In addition to the above mentioned
tape, there is a commercial tape known
as "Mystic Tape." It is a heavier prod-
uct than masking tape and it comes in
a variety of colors and widths. The
cost is greater, but the effects that can
be created with it are unlimited. Care-
ful consideration of the colors used
and the amount of tape put on one
bulletin board should be studied. Too
much of any of this type of decorative
tape can detract rather than add to the
subject content presented. Used in
moderation and with good design and
eye appeal in mind, this can prove to
be an attention-getting device.
For variety in displays try using a
tack board in strategic places around
the classroom. These are soft wood
strips about s/^ inches thick and ap-
proximately 1 1/2 or 2 inches wide. They
can be inexpensively painted the same
color as the wall or contrast them with
a pleasing shade. Have these tack
boards permanently mounted on the
wall. There can be just one small one
in a special area or an entire room can
be encircled. They are tacked parallel
to the floor and at an easy eye height
for the seated students. Placing one
narrow strip of this moulding - like
board about a third or half way up the
walls is a very inexpensive but useful
way of supplying the teacher who en-
joys having many areas of interest
created in her room, .'^ny of the fore-
mentioned tacking materials can read-
ily be used and in addition all kinds
of pins, gums, pastes, etc. are easily
attadied to these tack boards. Try one,
and I think you'll find it helpful.
A comparatively new product on the
market called Peg Board can also be
helpful to teachers in displaying ma-
terials in an unusual manner. The
board is made of masonite and througli
it holes have been bored approximately
an inch apart over the entire surface
of the board. This creates a geometric
pattern of rows and rows of tiny holes.
Securing materials to the board can be
accomplished in different ways as there
are available specially designed hold-
ers, clips, and pins that are easily
slipped into any of the holes. The
ability to place heavy objects on it is
also possible by first securing a shelf or
shelves on the peg board. If yours is a
problem of displaying objects rather
than papers, procure more data on this
peg board method of exhibiting. It
will enable you to eliminate some
valuable table display space by having
the objects on the wall. Contact your
local lumber yard for more details or
write to the Demco Library .Supplies
at Madison 3, Wisconsin. .An addi-
tional advantage is that these peg
boards come in a variet)' of sizes and
colors to meet your needs.
All of the methods so far discussed
have been ways of securing materials
directly to a bulletin board or wall.
Let us consider for awhile techniques
one can use to first mount the picture
on poster board or construction paper.
As a substitute for glue or paste, I
recommend three types of products for
this purpo.se. Let us take a close look
at these .types and examine the advan-
tages of each. Keep in mind the pre-
viously mentioned products that can
be used for the securing of the mount-
ed picture to the wall.
The use of a glue - like material
known as rubber cement is gaining
favor because when mounting a pic-
ture on construction paper it will not
warp as is often true when using paste
or glue. Another unique feature of
rubber cement is that one can mount
permanently or temporarily. In the
latter method the picture can be taken
off the construction paper at any time
in the future. This temporary process
is accoinplished by putting rubber ce-
ment on the back of a picture and
immediately placing it on the card-
board or construction paper. To gain
a permanent mounting with rubber
cement one applies the cement both
to the back of the picture and to the
area w-here it will be placed. The rub-
ber cement on both areas is then
allowed to dry independently. When
dry the picture is placed on the other
area and pressure is applied to the
middle part first and then to the outer
edges. Care must be taken in a perma-
nent mounting to be certain the pic-
ture is in the correct position the first
time as it will be impossible to remove
the picture after the two are once
together. If before applying the cement
one will make small markings where
the corners of the picture are to be
held, it will facilitate exact picture
placement. Any excess cement having
come in contact with the front of the
picture or mounting will readily rub
off when dry.
.Another method used to mount pic-
tures is to use an adhesive known as
Tri-Tex. It has many of the qualities
of rubber cement except that the ad-
hesive cannot dry out before securing
the picture to the nioiuit. If the pic-
ture is secured innnediately upon ap-
plication of this paste-like material, the
mount will remain secure for an in-
definite period. Tri-Tex can be used to
secure pictures without a mounting to
a blackboard and will leave no tell-
tale mark when removed. This paste
then can readily make black boards
into bulletin boards without damaging
in the slightest manner the usefulness
of the board for writing.
Before closing this subject of tech-
niques for better mounting one should
not overlook the possibilities of the
use of a dry mounting tissue. This is
a thin sheet of paper upon which has
been applied a coat of cement to each
side of the sheet. In mounting, a sheet
of tissue is placed between the picture
and the mounting board and heat is
applied to the top surface by means
of an iron. The heat melts the adhesive
causing the picture to adhere to the
mount. Any photography store stocks
the various sizes of tissue. While the
tissue is slightly more expensive than
the usual adhesive, the expense may be
cut down by strip or spot mounting.
It does offer, when done properly, a
very professional appearing piece of
work.
It is hoped that some of the mate-
rials suggested will add to your ability
to produce neater and more profes-
sional looking bulletin boards and
walls. Enhancing your displays will
create more student interest and give
you a keen sense of an effort well done.
You will be pleased, too, when the day,
week, or month after you put your
display on the wall, you will still find
it in the original spot in neat order.
Then and only then will you realize
you have learned the art to "stick 'em
up" where and for the length of time
vou desire.
:zl\HCO
"I got one of the girls from
sewing class to help me thread this
film."
EdScreen & AV Guide — February, 1958
77
Two top companies unite
to bring educators
The Best in Closed-Circuit TV
See for yourself! Don't seWe tor any
closed-circuit television until you've seen how completely
the GPL/NTS Team answers all your school needs!
You'll see GPL equipment — finest in the field!
Closed-circuit television that has had to be the best
to achieve its pre-eminent position in military, broad-
cast, and industrial TV !
You'll get the quality that made GPL equipment
the inevitable choice for front-page "firsts" in closed-
circuit programs — the Salute to Eisenhower Din-
ners, which hnked 52 cities— the Heart Video-Clinic,
viewed by 35,000 medical specialists — the General
Motors Motorama, celebrating its 50 millionth car
— the nationwide theatre broadcasts of heavyweight
championship fights.
GPL leadership in designing TV for direct instruc-
tion, teacher training, magnification, and other spe-
cial needs has made it the first choice for pioneering
educational TV installations at over 30 schools and
universities.* 90% of the nation's educational TV
stations using video recorders are also G PL-equipped.
GPL equipment is simple to operate, versatile,
surprisingly inexpensive. There's a full line of closed-
circuit equipment to fit the needs of a single school
or an entire school system.
National Theatre Supply Company, a promi-
nent supplier of projection and auditorium equip-
ment for schools, has teamed up with GPL to assume
complete responsibihty for all your School TV needs.
•Details on request.
Both are member companies of the highly respected
GPE Group.
Call on the Educational Television Division of NTS
for free demonstration in your school of how this
GPL/NTS set-up answers all your needs. A national
network of company offices — the largest nationwide
sales and service organization offering TV equip-
ment for schools — brings an NTS representative as
close as your telephone!
Technically trained and with over 30 years of
experience in field service, your NTS representative
is qualified to help you at every step in choosing,
installing, and maintaining your closed-circuit TV.
He will sit down with you, your school committee,
or your architect, to discuss the preliminary require-
ments of a TV installation. He will give you practical
advice on the selection of the right equipment. He
will take full responsibility for delivery and installa-
tion, financing if required. He will follow through by
instructing teachers and students in its everyday use.
Maintenance is no problem with NTS! Parts
and service are promptly available anywhere in the
United States. Your NTS representative is steeped
in the tradition of "the show must go on," so he
stands ready to help in any emergency — anywhere
— at any hour of the day or night.
The GPL/ NTS Team . .
Branches in principal cities
78
EdScreen (j AV Guide — February, 1958
^
^^^^^^^^H '*" ^''^1
1. FIRST MEETING with NTS representa-
tive is discussion of school's problems. He shows
GPL equipment, describes operation.
2. GPL CLASSROOM CAMERA gives 3. GPL VIEW-FINDER camera, for studio or classroom use. Makes it easy to follow
all students front-row seats at science, laboratory every move made by the instructor. Light and compact, it draws little current. Plugs into
and other demonstrations. ordinary electri<-al outlet.
4. BRIGHT, WALL-SIZE TV PROJEC-
TOR lets 1,000 people watch broadcasts picked
up "off the air," or closed-circuit programs, in
school auditoriums or in large multi-purpose rooms.
5. SINGLE-UNIT CAMERA
(GPl "500") has built-in controls. You
can add accessories to expond system
OS your school's needs Increase.
6. INSTRUCTING students to operate
GPL equipment, NTS man explains how to
use view-finder camera. Depend on him for
service any time, anywhere.
For free demonstration or more information, write or phone collect to Mr. H. Barnett,
Director, Educational Television Products Division, National Theatre Supply Company,
92 Gold Street, New York 38, N. Y.; BEekman 3-4170.
,. . « single source for all your TV needs.
See us Q\ A.A.S.A. meetings in Son Francisco ond Cleveland.
IM/^TIONAI-
EdScreen & AV Guide — February, 1958
79
QliU'icH ^epaiimeni ' ccntinued
A Unique Achievement
(Continued from page 69}
the nationwide network of preview and
evaluation committees which now ap-
pear in the pages of the INTERNA-
TIONAL JOURNAL. This Fourth
Edition will cost $10.00 and be avail-
able only from the Department of
Audio-Visual and Broadcast Education
of the National Council of Churches
(257 Fourth Ave., N. Y. 10).
Ideally, the workers in every church
need a copy of the AVRG. They need
it to tell them what is available on
certain subjects and in certain areas.
They need it because they can't pre-
view every film they would use, and
every filmstrip they would purchase.
Here they can find evaluations to
guide them. Not ivory tower estimates
of content and utility, but down-to-
earth evaluations by people who, like
themselves, work at the job of educa-
tion in the local church.
.\nd, while these ought to be enough
reasons to motivate the wise church
leader, space alone keeps me from
giving many more!
-W.S.H.
READERS RESPONSE TO
FILMSTRIP ART
A good many letters came in on my
November 1957 article "Filmstrip
Art," encouraging me greatly, and,
suggesting that filmstrip makers and
filmstrip artists be invited to send in
their comments on the subject, either
pro or con on the article. Below are
paragraphs from letters, together with
several short articles that got in ahead
of the deadline. They deserve serious
consideration. We are grateful indeed
to those who took the time to write.
-W.S.H.
From a Filmstrip Artist
I couldn't agree with you more in
what you said about filmstrip art in
your department in the November is-
sue. It is a good thing for someone
to bring out those points. More than
a series of fine drawings is required
to do the special job required of film-
strips. .\ background of some experi-
ence in visual aids would be of great
value.
Not all the fault lies with the artist,
however. Sometimes a script arrives
with far too many frames, and show-
ing no possibility of any action what-
ever. It is difficult to get much variety
when, in frame after frame, the sub-
jects are doing similar things. It takes
a lot of ingenuity to overcome this
static quality. We do try, though. This
fault, moreover, is not confined to one
producer.
— Esther R. Bell
Free-Lance Artist
230 N. Monroe St.. Media, Pa.
A Filmstrip Editor Speaks Up
Mr. Hockman's article (Nov. 1957)
pointed out several areas in which
filmstrip art could be improved. It is
true that many filmstrips contain art
which falls short in such matters as
psychological correspondence to text,
and graphic emphasis in important
elements of what should be commu-
nicated. And, there is no denying that
the pictorial is more important than
the verbal part of a filmstrip, as im-
portant as the latter is.
Hockman is right in saying, ". . . the
filmstrip of the future will more and
more be made by those who know how
to exploit its full possibilities as a
medium of communication." It would
seem that superior filmstrips will be
made (as they have always been made)
on the basis of careful, imaginative
planning.
This is not to say that the part of
the artist in carrying out the plan is
unimportant. But, if he is given lay-
outs that have been planned well, he
will be able to do a better job. It is
an economic fact that the amount of
time a filmstrip artist can spend on
one picture is quite limited.
It is possible that a great many de-
ficiencies of filmstrip art are the result
of hasty and inadequate planning. The
filmstrip producer (through positive
direction) must play a more creative
role in pictorial planning. At present,
a great deal of this function is left
with the author and the artist. The
author invariably is much more con-
cerned with the verbal part of the
script, and the artist is lucky if he has
enough time to simply execute the
pictorial ideas, let alone plan it.
The filmstrip producer should plan
each picture, just as the art depart-
ment of an advertising agency plans
an ad. This would require additional
expense for skilled direction, but this
would be offset by greater efficiency
(less time and money wasted on re-
visions) and by the rewards from
having produced something superior.
I do not intend to give the im-
pression that the artist is to be ex-
cluded from planning. The more he
can collaborate on this, the better.
But, he simply cannot afford to give
much time in this phase of the
picture-making.
There is no doubt that the filmstrip
industry can always use good artists.
.■\nd, perhaps, filmstrip art can be
taught in the art schools. However, I
believe that the greatest chance of
improving lies in there being more
positive art direction on the staff of
the producer.
— George E. Gillespie, Jr.
Editorial Department, SVE
Comments from an Educator
I enjoyed reading the article on
Filmstrip Art and wish this kind of
thinking could be in bold face on the
front coverl
You are so right! What you find to
be true of the religious filmstrip is
also true of the school variety. And,
many of the comments made with re-
gard to the filmstrip can be carried
over to the narrated educational mo-
tion picture as well.
Since most educators seem to use
a single set of criteria in evaluating
books, movies, filmstrips, records, and
almost every teaching aid (authentic?
accurate? up-to-date? suitable vocab-
ulary level? related to curricular objec-
tives?), it is probably not surprising to
find so many producers making film-
strips, films, and other materials with-
out paying much attention to the
unique teaching properties of particu-
lar mediums.
When we educators stop trying to
"fit everything in," and spend a little
more time deciding xuhy we should try
to fit them in, we'll be able to get the
attention of the producers. Your arti-
cle is a splendid step in that direction.
— Robert E. Schreiber
Northern Illinois University
DeKalb, III.
From an A-V
Library Proprietor
I have read, with much interest, your
article on filmstrip art. I agree heart-
ily. I have been thoroughly disap-
pointed with much of the art in
filmstrips, and in many cases, with the
scripts.
I have a further feeling, which goes
beyond what you say: That there will
never be satisfactory picturization of
our religious themes in our filmstrips
unless we have Christian illustrators
who basically understand the Christian
message. ... It is not enough merely
80
EdScreen & AV Guide — February, 1958
to iiiiin illustrators. It is necessary to
have people who are living the Chris-
tian life first and foremost, and then
lliey will be able to illustrate our
lihnstrips adequately. (If they also
ha\e the skill of mind and hand re-
([uired, wouldn't you add? — WSH)
Wliat you say about art is borne out
in the experience of our customers.
Very few people want filmstrips with
drawn illustrations. They want film-
strips with live actors. I think they
sense the difference, without definitely
saying it in so many words.
However, I feel tliat drawn pictures
could be even better than the pictures
of live actors if the attitudes which
they wish to teach were adequately
expressed in the pictures. An illustra-
tor can accentuate these attitudes in a
way that avoids many of the limita-
tions of (live) human faces and
figures.
— Wilbur E. Laganke
Church School Pictures, Inc.
Cleveland 14, Ohio
Art Editor Disagrees
In general I feel that Mr. Hock-
man's article is very sound and chal-
lenges all of us who produce educa-
tional filmstrips to try even harder
in our endeavor to educate through
vision, supported by sound, rather
than the reverse of this.
The visualization of a filmstrip
passes through several hands, or minds,
before it actually is put on paper by
the illustrator. In working as a group,
rather than as individuals, we try to
clarify the plan for each frame before
it reaches the illustrator.
It is true that most illustrators come
to us untrained in the area of filmstrip
art, and if it were not for their pa-
tience in endeavoring to change their
thinking and to make use of their
abilities toward our needs, we would
produce fewer good filmstrips than we
do now.
Effort is constantly being made to
make filmstrip art communicate more
and more clearly . . . , and I feel that
when we succeed in this that it is
NOT, as Mr. Hockman stated, ". . .
more by accident than design."
— Lillian B. Wuerfel
Art Editor
Editor Illuminates Subject
I cannot speak with any authority.
This is a new field for me. ... I have
just spent over three and a half years
in educational TV. This, also, is a
form of visual art. For the most part,
we think in terms of words first. There
are exceptions. In the ad lib TV
shows, such as wrestling or panel
shows, the visual is first.
The TV or motion picture camera
can direct the attention of the viewer
to an over-all scene (long shot) or
closcup of any number of items. This
subjective camera sees only what the
director wants the viewer to see.
Subjecti\e camera, in this sense, can
also be used in filmstrip art. The
editor can determine just what the
viewer is supposed to see — be it wide
shot or closeup.
However, another idea enters here
— molivation. In movement, such as
in TV, every shot should have motiva-
tion. Somewhere in the sweep of ac-
tion there is a "peak of action," the
point at which the story (or action)
reaches the place w-here it is purpose-
ful (reason for motion).
In our still pictures, when we are
telling a story, we strive to get that
one picture which "tells the story";
that captures the key play; that ex-
plains the reason for the whole thing.
It seems that good filmstrip art
would adhere to these principles as
well. Each picture should advance the
story; should be motivated; contain
just what the editor wants the viewer
to see; and cause the eye to be di-
rected to the object or action in point.
I do not know the answer to many
questions. I would like to find them,
however:
1. Just how much weight should the
visual be given against the aural?
Should the sound simply reinforce the
picture; add more information; ex-
plain the picture, or what? Should the
picture do likewise? Just what is the
balance between them?
2. Should filmstrip art be planned
for the slowest or the quickest mind in
the group? (Can the picture contain
subtle things that will not bother the
slow mind, but will be of interest to
the smartest one?)
3. Why am I bored by much film-
strip art I see? For instance, the film-
strip. The Living Word, put out by
the Presbyterian USA, uses the same
frame several times in a row. Is this
good? If so, why? What about repeat-
ing frames?
4. Should we be satisfied with second
rate art? (Who is to say what is first
or second rate art?) Or, should we
strive to bring a sense of the "masters"
of art in our work?
— Weldon Johnson
Protestant Religious Editor
Wants Hockman's
Ideas Visualized
I have had a chance to digest "Film-
strip Art" and I certainly agree with
the general point of view that you
present. .After I read the article, this
thought occurred to me: How many
pictures does he actually use in his
colunms to illustrate the points which
he so ably tries to verbalize! (Will the
publisher please note this? — WSH)
IN 11LEM£MBRANC£
OF Me '
Make this a memorable Easter.
The great message of redemp-
tion and love can be as real for
congregations today as when
Jesus walked the dusty roads
of Palestine, Make it come
alive with dramatic motion
pictures which portray the
climactic final days of Christ's
ministry on earth. Ask for the
"Living Bible" Series.
Completely planned worship
programs available in
booklet form.
AXD see the powerful message
of Easter applied to modernday
living in:
MIRACLE OF LOVE
"Eternal life begins here and now."
THE ROAD BACK
An Easter faith is retained.
Inspire with motion pictures.
See your nearest
franchised library — or write
for your free catalog.
■ FAMILY FILMS, INC.
5823 Santa Monica Blvd.
Hollywood 38, California
I
ID
New catalog, containing church cal-
endar, modern-day inspirational films.
Book of Acts Series, Living Bible
films, series savings plan.
me of nearest Family Films' fron-
sed library.
City..
EdScreen & AV Guide — February, 1958
81
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F & B carries a complete stock of motion
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I think your article would have been
a hundred percent more meaningfid
to me, and your readers in general,
if you could have utilized a picture or
two to illustrate the points that you
were trying to make.
Perhaps your verbalisms like "color
dominance" and "optical dynamics"
would be much more understandable
if these characteristics could be illus-
trated. How helpful it would be to us
and to your readers to specifically get
some ideas, in picture form, that
would illustrate the "bit of the future"
which you now sometimes find in a
good filmstrip. (And here he offers
us glossies from SVE filmstrips.— WSH)
In conclusion, I want to express my
appreciation again for your fine arti-
cle, Filmstrip Art. Any one who at-
tempts to thoughtfully consider prob-
lems relative to the medium that is
dear to our heart deserves our heart-
felt praise.
— Walter E. Johnson
Vice President and Educational
Director, SVE
Comments on the News
There are holes in the Iron Cur-
tain I This time it is filmstrips that
are getting through — into East Ger-
many, into Czechoslovakia, and into
Yugoslavia. According to Cathedral
Films, Inc., of Burbank, Calif., there
is a decided upswing in orders from
beyond the Curtain as well as from
overseas generally. This is good. Can
some church, or churchman, see a way
to widen the hole, or, set up the flow
of helpful A-V materials? Perhaps the
World Council of Churches will come
up with an idea on this.
— o—
The churches can now buy film-
strips direct from the Society for Visual
Education (1345 Diversey Parkway,
Chicago 14) under a new policy inaug-
urated several months ago. Of course a
church can still place its order with
the A-V dealer of its choice. Many
churches will welcome this change.
Their first move ought to be to get
SVE's catalogue of religious filmstrips
and slides. Their next move ought to
be to study it carefully. After that the
.•\-V leader in the church, whoever he
happens to be, ought to go over this
catalogue with the leaders of the vari-
ous departments of the church school,
the youth, and the adult groups. Of
course, this should include the pastor,
who is called upon to furnish program
ideas and advice, and who needs to
know, in a general way, the extent
and the quality of visual resources now
available to his leaders.
— o—
"Reflections From Green Lake" is a
107-page mimeographed and bound
volume "preserving" the main presen-
tations and major findings of the 14th
International Audio-Visual Conference
held last September at the American
Baptist Assembly on Green Lake in
Wisconsin. In the words of the editor,
"This is a document which will re-
quire careful reading and study.
Within it are many provocative state-
ments and ideas" . . . which will bene-
fit the individual or group giving this
document serious study and considera-
tion. It contains Noel Evans' opening
address; prepared statements on the
five basic issues considered, plus a
transcription of the taped recordings
of the panel discussion of these ques-
tions; together with succinct reports of
the findings and recommendations of
the eight seminars, work and interest
groups. This is the best summation of
critical and exploratory A-V thought
in the church field now available, and
for only $1.00 (while they last!) from
the Department of Audio-Visual and
Broadcast Education, NCC, 257 Fourth
Ave., N. Y. 10.
— o—
One sentence in the release by
Cathedral Films, Inc. announcing its
filmstrip series on the Old Testament
prophets catches the eye and quickens
the imagination: "The purpose of the
series will be to place the prophets in
their correct historical settings, and
show their importance to an under-
standing of God." This is a laudable
objective. It places the accent where
it belongs. We have had filmstrips
which gave the prophets no context at
all, and some that got the context out
of kelter. Cathedral is setting a high
objective for itself. We hope it can be
reached. It is high time some real
scholarship shows up in our O.T. A-V
materials. Let us hope the church will
appreciate more scholarly material.
These filmstrips are to be in both
B&W and color; have a utilization
time of 15 minutes; contain 40 odd
frames each; have recorded commen-
taries with dialogue, sound effects and
orchestral background music.
— o—
The mission study themes for the
year beginning the fall of 1958 will be:
The Middle East (overseas) and North
American Neighbors (home). Motion
pictures on each theme are in produc-
tion by the Broadcasting and Film
Commission of the NCC, with Land
of Allah as the working title of one.
Now is the time for the church to
make careful note of films and film-
strips bearing on these two subjects,
as well as for film libraries serving the
churches to plan to meet the needs of
the churches next fall and winter.
82
EdScreen & AV Guide — Februarv. 1958
A Technique for Little People
If you know how, using filmstrips
with the little people of the church
can be a lot of fun (and learning) for
them and a joy for you.
The trick is to give up the notion
that you must wring all the educa-
tional juice out of a filmstrip the first
time, and to accept the idea that you
can use it several times for a definite
purpose each time.
May I illustrate: Sunday Around the
World (Methodist production; try
your A-V dealer or your denomina-
tional book store) is a good and useful
color filmstrip with a rich pictorial
content. With adults, you might ex-
plore in full the meanings in each of
its beautiful frames. With children —
little people of the Kindergarten and
Primary — you certainly would not.
What you could do, and ought to
do, is concentrate on just one aspect
of its content: The various ways peo-
ple travel to get to church, would be
one. Another aspect could easily be
the kinds of church buildings people
have. It may have other areas of mean-
ing which could be explored.
Now, of course, you will need to
prepare your children for these film-
strip experiences. You will need to
make them ready to see what you want
them to see, and to think what you
want them to think. And, you will do
this by concentrating their little minds
on a certain aspect of the filmstrip
and by your informal narration as the
pictures are shown.
To be clear on this, let me suggest
the little "readiness speeches" a teacher
could use; first for the travel aspect:
"Children, when I came to church
this morning, I rode in a car. How
did you come? (She will get some an-
swers.) Did any one walk? (Answers,
again). Did any one come by boat?
(This will get smiles; laughs.) Did any
one ride a donkey? (Laughter again.)
I know it seems funniy, but this very
morning some people did go to church
by boat, and some did ride a donkey.
As we look at our pictures this morn-
ing we will see people traveling to
church in all kinds of ways. How
many ways will you see? How many
ways will you remember? After we see
our pictures we will talk about what
we saw."
Now the filmstrip would be shown,
with the leader giving an informal
narration which would center pri-
marily in the purpose she has for this
experience: seeing ways of travel.
To enhance interest and to motivate
learning, the wise teacher will be
interested and learn something. For
her it will be a learning experience
just as she wants it to be for the
child. How can she do this? Simple
enoughl She will, from time to time,
admit her interest — by the tension of
her voice, and by what she says. She
can say what's new to her; what she
never thought of before; what she
hopes to remember. It's easy once you
get on to it.
And the teacher will skip right
along with the showing. No lingering
now, with a central, specific objective.
Since you are not wringing all the
juice out at once, you won't need to
twist half so hard or long! For Pri-
mary children, my top is 10 minutes.
For Kindergarten children, seven or
eight is enough.
What kind of "readiness" for the
kinds-of-churches objective? It could go
something like this:
"Children, . . . as I came into the
church this morning I noticed that it
was made of bricks. I guess I had
almost forgotten what our church
looked like. Are all churches the
same? (Now ask about a neighbor-
ing church.) People everywhere have
churches. Are they all alike? Would
you like to see some pictures this
morning which show many kinds of
churches? As we look at our pictures.
Wherever It Must Go
requires less effort
to get it there!!
WHEEIIT
Non-tolding Wheelit No. 4102
Useful for transportalion and stationary use
of projection equipment, books, typewriters
and all kinds of school supplies. Balances
load perfectly on rear wheels.
Wheelit, the new combination transportation and projec-
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idding machines, books and projection equipment any-
where . . . quicker, easier and safer . . . upstairs or
down, around sharp corners, down long corridors, over
curbs and other changing levels.
THE 49 TO 1 CHOICE OF
CALIFORNIA COORDINATORS
In a recent demonstration of competitive makes,
audio-visual coordinators from 50 California school*
voted overwhelmingly for Wheelit (49 to 1) and filled
out evaluation sheets, stating their reasons.
They particularly liked its easy steering, the large
pneumatic-tired rear wheels and rubber-tired casters
in front, the large Formica-top platforms of thick,
sound-absorbing wood, the lack of vibration, and the
convenient foot brake for stationary positioning dur-
ing film projections.
WHEELIT — DON'T CARRY IT!
WHEfXnS have a load lap.icity up to 300 pounds,
heavy web straps to secure loads, spacious platforms
conveniently located 14 and 41 inches above floor level.
Your WHEEUT makes heavy lifting and fatiguing
carries unnecessary.
See Your Audio-lisual or School Supply Dealer or write us for descriptive lileralure and prices
GRUBER PRODUCTS CO.
Folding Wheelit
No. C-402
Folds compactly for
storage in limited
areas or fits easily
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compartment. Keeps load in perfect balance
on stairways or curbs, as illustrated above.
Precision-built ... to lost!
The all-steel construction (except platforms)
and precision workmanship insure smooth,
efficient operation and many years of satisfac-
tory service. There's nothing to go wrong . .
no maintenance or repair service, when you
own a WHEELIT.
Dep». ES, Toledo 6, Ohio
EdScreen & AV Guide — February, 1 958
83
for better teaching
Let your pupils see what you say. They'll learn
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aids for more effective teaching.
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TEACHING AIDS
FILMS, FILMSTRIPS,
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Write for free Catalog
AMERICAN BIBLE SOCIETY
Audio-Visual Department
440 Fourth Avenue, New York 16
®l?p AmtHh 3Fnlk
of Pennsylvania Dutch Country
Color ftlmstrip of
the lite, manners,
rustoms and cos-
tumes of ttie old-
order A m 1 8 ti who
preserve tlie vital-
llj- of their rell-
Klous and social or-
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iCKnUOfNn
ST.OO
Aml<h .■liildmi ill
fllK.I-: UK-
PHOTO ARTS, 962E Salisbury Ct., Lancaster, Pa
let us see lioxv many kinds of churches
lliere are. After we have seen our pic-
tures, we xi'ill talk about what we saw.
I hope I can remember all the kinds
of churches I'm going to see. How
about you? Are you ready?"
Again, not having to plow the
whole field in one trip, she can con-
centrate on the one furrow of learn-
ing she hopes to turn over smoothly.
Again, from beginning to end, this
must be for the teacher a learning as
well as a teaching experience.
.And, if I had three guesses as to
why the teachers of little people so
often fail to teach, I would lay all
three on the fact that they forget to
learn along with the child. The teach-
er's own learning, her own delight in
new ideas, etc., is a powerful catalytic
in the teaching-learning situation.
How sad when we get too old, too
tired, too familiar with our subject
matter, to be excited about it any
more! No wonder our diildren don't
learn more, are not more excited about
school; more powerfully motivated!
We would do well to look to our
attitudes and to our techniques. Un-
less both are right, we shall be fanning
tlie air; keeping school, but not teach-
ing.
Of course, we need fihnstrips tail-
ored to the needs of small people.
Making the most of present filmstrips,
however, makes a lot of sense to me
while we wait for the better ones.
.Again, let us get over the idea that
any recorded cominentary is always
better than the one we can cook up
for ourselves. Indeed, tailoring a nar-
ration to our children's needs and at
the same time pruning it closely to
our specific objective, is not beyond
the skill of many teachers of little
children if they will but try.— WSH.
Inter-faith Marriages
"Is there a motion picture which I
can show to the young people of the
church which will present fairly the
hazards of mixed inarriages?" This is
the type of question I have been get-
ting over the years from youth leaders.
"Is there a film that presents the diffi-
culties that can and do arise when
Protestants marry Roman Catholics?
I am searching for a film I can use
with young people and their parents."
This represents the inquiries I've been
getting froiTi clergymen.
Now the answer can be Yes — Mixed
Marriage, a 30-minute dramatic, color
film produced by and available from
the Pro-Ca Information Center, 629 E.
Aliens Lane, Philadelphia 19, Pa. It
presents the story of Mabel and Bob.
She is Roman Catholic; he is Protes-
tant. Both arc devout. To be married
at all. Bob takes instruction by the
priest, and reluctantly signs the pre-
nuptial contract concerning the bap-
tism and education of the children.
Deeply in love with each other, both
young people underestimate the possi-
bility of crucial differences, which do
arise. In seeking guidance. Bob goes to
a Protestant pastor. As the film closes,
it looks as if their marriage can be
saved — if the pastor's sound advice
is followed. (Rental $14.00.)
.A sequel to the above is the 28-
minute fihu. The Two Shall Be One,
showing the experiences of Bob and
Mabel as they rescue their marriage
from conflict and tension and estab-
lish a one-faith home by Mabel grad-
ually coming to accept the faith of
her husband. (Rental §13.00.) Highly
recommended for the two uses men-
tioned above if the user will make
careful and adequate preparation. In
every instance ample time should be
scheduled for follow-up discussion
which should be under competent
leadership.
New Easter Film
The producer, Concordia Films, de-
scribes its 1958 Easter film He Lives, in
these words: ".A story from modern
life which has been designed to dra-
matically illustrate the great signif-
icance of Christ's resurrection and the
joy and comfort it brings to all be-
lievers." This is a film for believers.
It will comfort the faithful. If it has
a weakness it would be in that it will
not seem very convincing to the skeptic
and the once-a-year church-goer. This
reviewer found the acting not quite
matching the emotional tensions which
the tragic death of a teenage son
would bring to his family. .A little
directorial nodding here, perhaps! A
useful film, despite blemishes. (Color
S22.50; B&W $13.50: 30 minutes; from
Concordia Films, 3558 S. Jefferson
Ave.. St. Louis 18. Mo.)
A Church Wakes Up
Did you ever see a down-town church
wake up and get to work at being a
church? In the 28-minute color film.
Train of Action, you can see this very
thing happen, sparked by the bringing
of a disphiced family into the midst
of the congregation. Plausible, inter-
esting, and informative all the way,
this film shows what can happen when
a church becomes truly concerned
about persons (all colors) as a result
of a quickening of its faith. Recom-
mended for congregations, down-town,
urban, and suburban; for official
Ix)ards awake or dozing: for pastors'
institutes and seminars; and for family
nights, and the meetings of adult
church groups. (From Evangelical and
84
FH'^rrpPn Tt AV C.n'iAe Fchriinr\/ 1 Q'^R
Rcformetl Church, 1505 Race Street,
^iiiladelphia 2, Pa.; rental SI 2.00)
Outer Space
Moody Bible In.stitute is sponsoring
a ".Science Adventure" series of short
(12 to 15 minutes) color films for use
with boys and girls of Junior age.
Wonders Above is one of the six thus
far released. It shows Uncle Bob an-
swering the questions of two young-
sters about the moon and the sun and
tlie stars. He shows as well as tells, and
in the second half of the film we look
into outer space via the amazing pho-
tography of the big telescope of the
Mt. Wilson observatory. This film re-
lates science and religion by making
God the ultimate reference for both.
(From Film Department, Moody Bible
Institute, 820 N. LaSalle St.. Chicago
10, III.: 13 minutes; rental ,?6.00)
Eskimo Film
Walt Disney's "True - Life Adven-
ture" sound and color motion pictures
have been appreciated and used by
church leaders. From what we see in
The Alaskan Eskimo, the first in his
\ "People and Places" series of shorter
I films, they too will be appreciated and
widely used. They will be used in many
different ways in the church — youth
groups; young adult clubs; men's din-
ners; family nights; children's parties;
Scout groups, and other clubs. Struc-
tured to show as well as tell, this film
gives us an intimate view of family
and community living and work —
through spring, short summer, and
long winter. The photography is good
and the narration interesting and in-
structive. (Color; from Ideal Pictures,
Coronet Building, Chicago I, 111.; 27
minutes; Rental §10.00)
Filmstrip Notes
A. D. 29 h a 50-frame art filmstrip
in full color by Christian Education
Press (1505 Race Street, Philadelphia
2, Pa.). It deals with the thoughts and
feelings of the disciples on Saturday
and Sunday after the crucifixion of
their Master. We go from one to die
other and find them questioning, be-
wildered, grieving — feeling that their
Master's mission had come to naught.
Then came .Sunday, restoring hope,
quickening their memories, and ener-
gizing their wills. Now they have a
mission; a message to tell.
In this filmstrip the continuity is not
straight-line. It often flashes back, fol-
lowing the memory of a disciple. The
' script is lean on words, and the user
would do well to practice reading the
conmicntary to get the right pace and
Syracuse University PROGRAMS IN RELIGION
* Institute of Religious Education — June 30 - July 18, 1958
• AUDIO-VISUAL COMMUNICATION FOR RELIGIOUS
EDUCATION— July 21 -August 1, 1958
GRADUATE CREDIT — 9:00-4:30 DAILY
FOR: Clergymen, Directors ol Religious Education. Seminary Students, and Chair-
men of Church Audio-Visual Committees. The course will prepare people
for leadership roles in audio-visual education.
HELP ON: Selection, evaluation, use and production planning of Church audio-
visuals and broadcasts.
LOC.\rED: On the edge of three great vacation lands: The Finger Lakes, Lake
Ontario, and the Thousand Islands, and the Adirondacks.
STAFF:
Gordon Alderman, Program and Production Manager, WHEN -TV. Syracuse
George B. Ammon, Secrelary for .^udio-Visual Aids, United l.utlicran Church in .\merica
John W. Bachman, Director. .'\udio-Visual Program, Union Theological Seminary
Oonald P. Ely, .Associate Director, Audio-Visual Center, Syracuse Uniycrsity
William S. Hockman, Director, Christian Education, First Presbyterian Church, Glens
Falls, N. Y., Editor for Church Field, Educational Screen and Audio-Visual Guide
Don Kliphardt, Associate Executive Director, Department of Audio-Visual and Broadcast
Education, National Council of Churches
Charles Schmitz, Director, Broadcast Training, National Council of Churches
Mary Phillis Young, Director, Audio-Visual Education, Presbyterian Church, U.S.A.
FOR FURTHER INFORMATION on the program, write to Donald P. Ely, Associate Director,
Audio-Visual Center, Syracuse University, 121 College Place, Syracuse 10, New York.
rhythm for full effect. It has two ver-
sions—Carolyn Goddard's for children;
Oscar J. Rumpf's for adults.
The art work, by Harold Minton, is
of a superior variety in the reviewer's
opinion. Satisfactory all the way, some
of his frames have outstanding merit
for dynamic and balanced composition
(as in Frame 25: Woman Wiping Jesus'
Feet); for naturalness of body postures
and gestures (as in Frame 10, James
Leaning Against Wall); for facial de-
lineation (as in Frames 30 and 31,
Thomas and Philip); for his choice and
balance of colors (as in Frames 25, 23,
17 and others); and for his skill in
rendering the texture, drape, and color
of clothing (as can be seen in frame
after frame, especially in Frames 21,
27, 45). Frame 45 (two disciples at
Emmaus) is a summary of Minton's
competencies mentioned above, includ-
ing a skillful handling of light and a
sure brush on hands and facial details.
While this filmstrip can be effec-
tively used in the upper departments
of the church school, its best use will
probably be with young people and
adults in the context of worship and
inspiration.
Use Christmas Filmstrips Any Time
How sad it is that so much of our
fine A-V material sits there on the
shelves until the right date comes
around. This is the plight of Christ-
mas filmstrips in 99 churches out of a
hundred. It need not be that way,
however.
Take that new series. "Christmas
With World Neighbors." by SVE. Here
arc four srood and useful titles— C/nw(-
EdScreen & AV Guide — February, 1958
mas in Norway, Christmas in Germany,
Christmas in England, Christmas in
Mexico — which most people will use
in the usual ways during the Christmas
season and then set aside for the next
eleven months.
I don't think we need to do that.
While made to show and tell about
Christmas in other lands — the customs
and traditions in home, school, church,
and community — they can be made to
tell about God and His great human
family. This is especially true for
Grade Two and down. 1 know that
some timid souls, experts with chil-
dren, don't think we should use pro-
jected pictures with little people. I
don't agree. I do agree that all who
don't know should leave them alone.
But, know - how is compounded of
three things, that any one can get:
common sense, some experience, and a
little educational imagination. How
can you tell little people how big and
wonderful God's human family really
is? How can you awaken in the child
a growing understanding of the dif-
ferences and likeness there are among
the peoples of the world? I can take
any of these four filmstrips and move
toward these two objectives a reason-
able distance with Kindergarten chil-
dren and those a little older.
Just look, I have a ready-made con-
text — Christmas. Every child knows
about his Christmas, in home and
church. That's my starting point, my
apperceptive bump (if not a mass yet!).
Now it is no trouble at all to go on
from there: We have Christmas, they
have Christmas, we are alike; we are
different; but we all have the same
Heavenly Father.
85
SfiCCt<XCul<Mr
SenecK pl<^
The story of a man
whose destiny was entwined
with the life
and the death
of the Son of God
For infofmolion write:
WINE OF MORNING
BOB JONES UNIVERSITY
CdtNVIllf. lOUtH CAtOlIK*
And I can do this in ten minutes,
respecting thus the attention span of
these little folks. I can get them to
talk, and wonder, and think, and that's
the stuff of learning. How do I know
this? I've seen it done, and I have done
it myself. If I can do it, you can, too.
Of course I would use these four
filmstrips as the producer primarily
intended. Obviously, they are lesson
enrichment material for Third Graders
and up. Just as obviously they are
useful then and at other times to pro-
mote world friendship and understand-
ing — if we can get ourselves out of a
self-created rut and see them as such.
The photography was done in these
four countries at Christmas 1956. The
commentary is nicely narrated on LP
records by Frank Babcock. Via the
organ we hear native carols and folk
songs. In the recordings we have a new
frame - advance signal — four chime
notes played on a celesta that har-
monize with the music, are easy to
follow in keeping pictures and narra-
tion synchronized. (Color; complete set
boxed with two records, $27.50; each
with record, $9.00; each with reading
script, $6.00)
Series Completed
With the release of Part IV, Ca-
thedral brings to completion its 24-
unit filmstrip series, The Story of Jesus.
The titles of Part IV are:
Triumphal Entry and Cleansing of
the Temple
The Passover Supper and Betrayal
The Trial
The Crucifixion
Resurrection
The Upper Room
Here we have new and valuable re-
sources for teaching and worship in all
seasons of the year and in relation to
the curricula of all our churches. Part
IV will be especially appreciated by
pastors and others looking for material
around which they can build Lenten
and Easter meetings.
The commentary for these filmstrips
has been LP recorded in two versions
— one for teaching and the other for
worship and general use. The instruc-
tional version has a printed "Teachers'
Study Guide" which gives the com-
mentary plus excellent notes in an-
other column which the teacher will
find of great value in his total prepa-
ration.
In the words of the Master Study
Guide for this series, this series "is to
be utilized as resource material for
established curricula, and not as a
substitute for a curriculum. It would
be improper, moreover, to exhibit
these soundstrips without the context
necessary for the best educational use
of any audio-visual materials." (In-
quire of your A-V dealer or write to
Cathedral Films, Burbank 6, Calif.)
Christmas Filmstrip
Now is the time to think of next
Christmas, and the time to make note
of new resources (which you might not
have seen or been able to use this past
Christmas).
The Blessings of the Christ Child, a
color filmstrip produced by Concordia
Films, is a new approach to the Christ-
mas story, highlighting in four parts
the blessings of Jesus' birth to all man-
kind. The commentary is LP recorded:
one side for general use, the other for
children. Both are nicely narrated by
Frank Eschen. Several stanzas of three
carols come on the screen, with Bar-
bara Benson, soprano, singing them
beautifully. The utilization time is
about 15 minutes. There is a leader's
guide and commentary; and, for those
who desire it, there is a complete wor-
ship service utilizing this filmstrip.
(Without the recording, $5.00; with it,
§8.00; order from C. F., 3558 S. Jeffer-
son Ave., St. Louis. Mo.)
Bird Film for Children
If you are looking for an 11-minute
bird film in lovely color to show to
your Primary children, I recommend
The Red-Winged Blackbird. It shows
the seasonal migrations, habits, and
habitat of this lovely bird, giving
plenty of close-ups of nest-making, of
birds hatching, and of little birds be-
ing fed. The wise user will run the
film as a silent, giving her own com-
mentary and thus setting the whole
experience in just the religious context
she desires. (From Coronet Films,
Coronet Building, Chicago 1. 111.)
WHAT ABOUT COLOR?
We'd like to tatk another* thesis
to the A-V barndoor this month:
Color isn't worth its cost in a lot of
films and filmstrips now produced for
the church field.
Present production seems to be
governed by the assumption that a
film must be in color if it is to be
good; and, that a filmstrip must be in
color to be any good at all. What lies
back of this questionable assumption?
Have we proved that black and white
films are no good? Hardly! One needs
only to recall the British St. Paul film
series, which to this very day have not
been surpassed, if equalled for authen-
tic power. Have we looked at the con-
tent of our films and decided in the
light of cold psychological analysis
that color is of essence in every film?
Many films should be shot in color.
We think it is of essence in some in-
stances, and of no significant relevance
in others. We believe that producers
should distinguish between the two.
But, how can they? The producer,
skimpy on fundamentals and radar-
sensitive to what he thinks his poten-
tial customers demand, insists on
color and eschews all advice. Thus,
we have the A-V landscape cluttered
with films where the use of color in-
creases price and rental rates without
increasing utility and effectiveness.
When you ask the producer why
he shoots everything in color he sel-
dom can make a better case for it
than to say the client wants it.
86
EdScreen & AV Guide — February, 1958
valuation of new films
by L. C. LARSON
Director, Audio-Visual Center
Indiana University
CAROLYN GUSS
Associate Professor, School of Education
Indiana University
and JOHN FRITZ
Instructor, School of Education
Indiana University
EARTHWORMS
(Pat Dowling, 1056 South Robertson
Boulevard, Los Angeles 35, California)
11 minutes, I6mm, sound, color, 1957.
1100.
Desaiption
The film presents facts and general
information about earthworms with ex-
planations by the narrator.
The beginning shots of a boy and a
girl with an earthworm and a montage
of scenes showing grass, flowers, farm
crops, and trees visualize the informa-
tion being given by the narratar that
earthworms are busy, helpful creatures
found in nearly every yard and gar-
den, benefiting everyone as they help
to improve the soil in which they live
and thereby help in the growth of
plants.
Close-up photography of a cross-
section sample of the earth gives an
enlarged view of an earthworm mov-
ing along one of the many tunnels.
A scene using white arcs to represent
the vibrations caused underground by
a boy walking on the surface is fol-
lowed by a close-up of an earthworm
moving deeper into the tunnels in
reaction to the vibrations it feels but
can not hear (it has no ears). Reac-
tion to strong light, which it does not
have eyes to see, is demonstrated as the
earthworm begins to bury itself in the
rather loose surface soil. The narra-
tion explains that strong sunlight
tends to dry out the moist skin of
earthworms and thus eventually kill
them. They usually come out only at
night or, as the film shows, during a
heavy rain when their tunnels are
flooded. Then they can be seen on
sidewalks or on the surface of the
ground.
To demonstrate that most soils con-
tain food for earthworms, a scene
shows bits of leaves and partially
rotted plant roots and stems being
picked out from the soil. The film had
explained previously that earthworms
actually eat their way through the
earth leaving tunnels. .\ diagram using
pop-on labels and simulated movement
next illustrates the passage of un-
chewed food from the narrow mouth
of the earthworm, where it enters,
through the long throat to the crop
for a short-time storage, then to the
gizzard where it is churned and ground
into a pulp before going into the
intestine to be further digested by
bodily juices. The narrator later ex-
plains that castings, the material passed
from the earthworm's body, help to
enrich the soil in which the earthworm
lives.
\ close-up of an earthworm moving
through a cut-away tunnel against a
strong light demonstrates the film's
explanation that the earthworm's body
is especially adapted to its life in the
narrow underground tunnels. It shows
that the skin or outer tube of the
earthworm is composed of expansible
rings and that its internal organs are
strong yet very flexible.
Another important result of earth-
worm activities is demonstrated in the
scene showing that soil, honeycombed
with tunnels, can easily be crumbled
and the sequence demonstrating that
water, representing rain, runs off hard
ground more quickly than off ground
where earthworms have been at work
making the soil more porous and form-
ing tunnels through which the water
enters to flow deeper into the soil.
The film shows some earthworm
cocoons being uncovered in the soil,
explains that the eggs in the cocoons
usually hatch in about a month, and
illustrates that cocoons unhatched
when the first winter snow falls lie
dormant and then hatch in the spring.
In one scene a new earthworm is
emerging from its cocoon.
The conclusion mentions other ani-
mals and phenomena which benefit
the soil.
Appraisal
Although most students are aware
that earthworms exist, their general
knowledge of them is usually limited
to the fact that they live underground
and when dug up or found can be
used as fishing bait. After seeing this
film the reaction of students should be
more intelligent and appreciative. The
earthworm will have become an inter-
esting or more interesting creature
when it is considered as a kind of ani-
EdScreen Gr AV Guide — February, 1958
nial and beneficial to man. The film
presents its facts clearly and in an
interesting manner. The visuals and
terms used in the narration are easily
understood. Use of several close-up
scenes, cut-away sections of earth,
earthworms carrying on their normal
activities, the diagram, and the experi-
ment with water, contributes to the
realism of the film. The principal
audience for his film will be elemen-
tary science classes studying about
earthworms in particular, the develop-
ment of soil, conservation, or animals
beneficial to man. Such classes could
be encouraged through use of the film
to try their own experiments and in-
vestigations, to find out about raising
earthworms for commercial purposes,
or to develop an interest leading into
study of one of the other areas men-
tioned above. A second- or third-grade
teacher could use the film to satisfy
the curiosity of her students concern-
ing the structure and activities of
earthworms. From the visuals and nar-
ration they could gather general un-
derstandings suitable for their level.
Junior-high-school science classes could
also use the film as one aspect of
information in an area of study sim-
ilar to the suggestions for the elemen-
tary classes but on a broader scope
and a higher level of understanding.
— Margie Gonce
NOT BY CHANCE
(National Education Association, Divi-
sion of Press and Radio Relations,
1201 16th Street, NjW., Washington 6,
D. C.) 28 minutes, 16mm, sound, color
or black and white, 1957. $275 or $175.
Produced by Agrafilms, Inc.
Description
NOT BY CHANCE is developed
around the theme that good teachers
are the result of carefully planned
teacher-education programs rather than
"by chance" occurrences.
Betsy Mayburn, a good teaclier, is
first shown as she works with pupils in
a number of school situations. The
film notes the qualities that make
Betsy a good teacher including her
knowledge of how to help children
learn and her ability to work with
them day after day. In answer to the
question, "How did Betsy Mayburn
become a good teacher?" the film
turns to one of the twelve hundred
authorized colleges and universities
that each year are training professional
87
teachers. Here, Donna Morgan is seen
as she enters the Admissions Office of
the college she has chosen to attend.
A command of subject matter, phys-
ical fitness, mental alertness, a pleasing
voice, and a warm, out-going person-
ality are important to producing good
teachers. .As for all applicants. Donna's
high school academic, activity, and per-
.sonality records are carefully eval-
uated. Also, like other young men and
women who are planning to attend
college. Donna takes the entrance ex-
ams which are helpful in selecting and
classifying potential teachers. She is
given a physical examination, and her
speaking voice is checked for intel-
ligibility, warmth, versatility and
depth.
Because Donna has selected science
as her major subject, her studies in
college are concentrated in the bio-
logical and physical science areas. How-
ever, she also studies history, english,
languages, economics, psychology, and
mathematics. Through all these
courses. Donna gains subject-matter
knowledge so necessary to good teach-
ing. Scenes of Donna in a government
and science class show her observing
the different teaching methods used by
her college instructors. This awareness
of teaching methods is the first step
toward becoming a teacher. Donna
also observes good teaching and pur-
posefully planned lessons in the lab-
oratory school. Here, too, she sees the
way a teacher handles junior-high-
school boys and girls, who, in the
process of growing up, exhibit such
adolescence traits as restlessness and
emotional instability.
Then, a series of scenes shows Donna
in situations that provide her with
other essentials for good teaching. She
presents, for discussion and evaluation,
a lesson plan she has prepared. She
takes part in a closed-circuit television
program dealing with the many audio-
visual instructional materials. In a
small group discussion, she and other
teachers-in-training discuss with an in-
structor the ways teachers can continue
to grow professionally through travel-
ing, taking courses in the sinumer,
reading jirofessional magazines, and
being active in professional organiza-
tions. She observes and works with
children in the use of diagnostic tech-
niques that are necessary to an under-
standing of children and their needs.
She goes on a field trip with a col-
league and a group of children. Here,
she experiences, for the first time, the
need to restrain her fears, thus putting
into practice one of the principles she
has learned about working with chil-
dren, that of not passing on to them
her own fears and prejudices. Donna
also recognizes the value of library re-
THE FILM YOU'VE ASKED FOR
BULLETIN
BOARDS..
an effective teaching device
This film gives suggestions for the plonning and orgonizotlon of creatively designed bulletin
boards. Twelve different bulletin boards are used to provide a vorlety of examples. The collec-
tion of different moleriols illustroted could be used to create interesting backgrounds for any type
of display. The film also takes you into a classroom where children and teacher are discussing
ond planning a bulletin board. Then it shoves the children arranging one. Anyone interested In
bulletin boards who needs inspiration and motivation will wont to use Bulletin Boards; on Effect-
ive Teaching Device. It con be used with students at any level from elementary through high school
and college, and for pre-service and in-service teocher troining.
• DIRECTED BY REtNO RANDALL Aisotiole Professor of Att Cenlral Wostiington College
OTHtR fllMS • Chitdren ore Creot-^e. 10 min, tolor sound, jote SIOO-00. rent SSOOi
Art Bvgmi of Home, Soy C'eo'ei Toy. Crayon ffeiiil. Holiday Art. Wono>/pe fr.nrj, Tofn
Pgptr, eocti Mm 5 mm, cotor-ioond. lale $60.00, itnl 53.00.
BAILEY FILMS, INC.
4509 DE LONGPRE AVE. HOLLYWOOD 28, CALIF,
sources and the need to be able to use
them easily. .\s she is shown attending
a football game, the film points out
that taking part in the social activities
on the campus is a part of each young
person's college life.
Finally, as a senior, Donna is shown
in a real teaching situation under the
guidance of a skilled, competent, su-
pervising teaclier. The junior high
school in which Donna will teach is
new — evidence, the film points out,
that the people in this school commu-
nity care about children's education.
The supervising teacher, Mr. Adams,
has a wealth of instructional materials
which he uses effectively in his teach-
ing, thus justifying the planning,
hopes, and money the community has
provided for a good school. In this
student-teaching situation, Donna ex-
periences "real" teaching.
The first day, -Mr. .\dams gives her
a seating chart and invites her to ob-
serve classroom activities for a few
days so that she will get the "feel" of
the pupils and the class situation.
That evening, he introduces her to
the PT.\. The next morning, he dis-
covers Donna in the classroom sitting
at his desk. Noting the concern and
anxiety written on her face, he talks
about his own feelings as a student
teacher and gives her his lesson plans
for tlje day. For Donna, these lesson
])lans serve as a bridge linking the
instruction she has had in her various
methods courses to this "real" teach-
ing situation. Her confidence is par-
tially restored. This confidence grows
as she notes in Mr. .\dams' teaching
other applications of the things she
has learned about children and teach-
ing methods.
Later in the semester, the all impor-
tant day arrives — the day when Donna
conducts the class herself. With a care-
fully thought-out lesson plan, she in-
troduces the day's discussion and pro-
ceeds with the class instruction. Mr.
.\dams, noting how well she is han-
dling the situation, quietly leaves the
room. .As the film leaves Donna with
the class, the narrator notes that she
is on tlie way to becoming a good
teacher, growing in her profession —
the result of an educational program
which has given her a command of her
subject matter and a sound under-
standing of how children learn.
Concluding scenes show pictures of
men, such as Lincoln and Washington,
and scenes of libraries, classrooms,
children, and teachers, including Betsy
.Mayburn, as the film emphasizes that
men of great vision for years ha\e
worked to bring to reality free public
schools because they have realized how
fundamental education is to a denio-
<ratic wav of life.
88
EdScreen & AV Guide — February, 1958
Appraisal
(^arefulh clioseii scenes, giving au-
thenticity and reality to classrooms,
teachers, students, and children, and a
well-written commentary present the
story of a teacher-training program in
an interesting and informative man-
ner. Whether the audience is a lay
or professional one, the viewer should
come away convinced that good teach-
ers are the result of rich experiences
provided bv a teacher-training pro-
gram. The emphasis given to Donna's
accjuiring a subject-matter competency
may help to answer current criticisms
iliat teacher education programs are
more concerned with methods of teach-
ing than with sul)jcct-matter knowl-
edge. 1 he presentation of courses deal-
ing witli learning about children and
about teaching methods is interpreted
in terms of .sound teaching principles.
For professional groups, composed of
either teachers-in-training or of teach-
ers-in-service, the film points out a
teacher's responsibility for being n goorf
iencber through such statements as
cliildren deserve good teachers and
teachers make use of resources pro-
vided by the sdiool community. No
lay audience should miss the responsi-
bility the film places on tlie public for
providing schools equipped with ma-
terials and facilities wliich contribiue
to children's learning.
— Beryl B. Blain
SIX, SEVEN, AND EIGHT-YEAR-OLDS -
SOCIETY OF CHILDREN
(New York I'niversitv Film Library,
Press .Annex Building. 26 Washington
Place, New York 3, New York) 30 min-
utes. 16mm, .sound, black and white,
1957. .S135. Produced by Vassar Col-
lege.
Description
This film presents unrehearsed vis-
uals and sound of tlie behavior of six-,
seven-, and eight-year-old children.
It opens bv telling that children's
rules and traditions have changed lit-
tle over the generations and empha-
sizes this by comparing the play activi-
ties of jjresent-day children with those
depicted in a sixteenth century paint-
ing by Peter Brueghel.
The film continues by explaining
that the regulations and rituals of the
six-, seven-, and eight-year-olds are pre-
cise; they must be "just so"; they will
not be tampered with. Examples of
this are shown in scenes of children
"choosing sides." "counting out,"
playing "hopscotch," "hide and seek,"
and "giant step." These rules are also
shown to be allied to children's super-
stition — "step on a crack and l)reak
your back" and "hold your Ijrcath
when you cross a bridge."
Next, the film points out that in
these early school years, group cohe-
sion and a feeling of belonging are
very strong desires which lead to the
later "gang age." This strong identifi-
cation with a group is partly a com-
pensation for the tensions created by
the breaking away from grownups —
a characteristic of this age. Further,
there is a cleavage of sexes which not
only results in ostracism of the oppo-
site sex but, at times, open rebellion.
These are also ages of secrets. The
film shows the secret clubs, the hide-
outs, and explains that the doing of
things as part of a group gives chil-
dren a feeling of elation. It goes on
to say, however, that tliis freedom from
grownup control also results in anx-
iety; the children do not feel quite
safe. Also, they look up to the older
children and will work and suffer to
reach goals of verbal and physical
achievement.
The inirehearsed scenes of the chil-
dren continue as the narrator explains
that at this age there is a powerful
drive to acquire skills and a knowledge
of the world about them. Scenes of
children in school indicate that not
only can the study of their physical
and biological environment be made a
gratifying and iiitercsiing experience
but also tlic study of the three "R's"
as well.
Concluding scenes explain that by
the time the child is eight years old,
he is connnitted to a group, has de-
tached himself from his parents, and
has become a citizen in his own chil-
dren's world, working hard to master
skills and himself.
Appraisal
The evaluation committee feels that
this is an excellent presentation of the
results obtained by eavesdropping with
a camera and a sound recorder on
groujjs of six-, seven-, and eight-year-
olds. The spontaneous and unre-
hearsed atmosphere of the film is
gratifying, interesting, and revealing.
It is the third part of Long Time To
Grow in the Vassar Studies of Normal
Personality Development film series
and should be useful to psychologists,
teachers, prospective teachers, parents,
social workers, and others interested in
child development. It will be helpful
in presenting certain facts and gen-
eralizations concerning this age group
of children antl also as a discussion
stimulant. Each point made is effec-
tively illustrated by visuals of chil-
dren's activities accompanied by narra-
tion, "live" sound, or music which is
based mostly on children's songs.
— George Vuke
Enjoy These Distinctive Advantages o(
Daylight Projection with LENSCREEN
Lenscreen foces daylighr windows efficiently —
Performs where all other screens foil.
• Students Are Alert • Soves Cost of Darkening Shades
• Permits Notetokini • Solves Ventilation Problems
• Discourages Mischief • Allows Recitation During Showing
The POLACOAT LENSCREEN "625" — newest ond finest device of its kind —
provides a rear- projected clear imoge 25" x 25" in lighted rooms, f'o'fj}'^-
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lenscreen pantls ol glass or plasti€ available tor custom installation. Ask for
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Blue Ash, Ohio
EdScreen & AV Guide — February, 1958
89
Audio Directory
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advice
about audio materials
and equipment
by MAX U. BILDERSEE
There is a continuing trickle of
recordings based on religious material
and much of it is worthy of the atten-
tion of the casual listener, the library
and the school. Many prominent names
in literature and in the theatre are
associated proudly with such presenta-
tions, not the least of whom are
Sholem .-Vsch and Charles Laughton
and these men add their dignity to the
field of biblical interpretation.
This in no wise infers that these
artists are interested in forcing atten-
tion on the Bible in schools. It is
more than likely that each would rise
vociferously to defend the public
schools as well as the private and
parochial schools in their right to
make independent decisions in this
area. Indeed, as a liberal philosopher,
Mr. Asch has frequently risen to the
point of importance of the separation
of church and state in governmental
matters and surely would carry this
philosophy through to public educa-
tion. But each individual has the right
and the responsibility to study these
matters as an individual and to take
a stand in the matter of the relation
of the school to bible stories.
Sholem Asch labored diligently and
was widely acclaimed for his interpre-
tation of Old Testament bible stories
which was published by G. P. Putnam's
Sons under the title "In the Begin-
ning." His imaginative approach to
the stories and his sympathetic under-
standing of children and their needs
were exemplified in this publication
meant for childhood reading. This
offered no bombast, no "fire and brim-
stone" but rather the feeling of com-
fort and the feeling that these were
stories to be heard and read in wonder
and in pleasure.
Sholem Asch's son, Moe Asch, who
has offered much to the field of audio
education, has brought life and solid-
ity to several of the bible stories as
they are published in spoken form
under the FOLKWAYS title. The
younger Mr. Asch through this label
which is his, has taken full advantage
of his knowledge of his father's intent
and has maintained this purpose in
these recordings.
In the Beginning
Two "IN THE BEGINNING" re-
cordings are reported here. The first
uses the book title ("IN THE BE-
GINNING," Folkways Records, one 10
inch 33.3 rpm microgroove recording.
No. FP 105) and logically commences
with the story of "Adam." Herein
briefly is told the story of the creation
of man beginning "God had already
made heaven and earth, . . ." This
continues through the creation of the
first man, and the naming of the
animals. The story "Eve" begins, as
it should, "But Adam was very sad
and lonesome because he was obliged
to live utterly alone."
And thereafter is related the simple
story of the creation of Eve from the
rib of Adam who, as the story gently
concludes, "was greatly astonished at
this, but he nevertheless was heartily
pleased with his own wife; he took
her by the hand and went with her
through the wide world."
Arna Bontemps narrates this record-
ing and carries forward the concept
of gentility and simplicity. Here are no
undue histrionics but rather magnifi-
cent emphasis is attained through
quiet tones and gentle pauses which
pinpoint essential turns of the stories.
The delivery is superb in that it con-
tributes eloquently to the atmosphere
of serenity and beauty created by the
words. The producer should be men-
tioned here, too, for resisting the easy
temptation of interpolating dramatic
'incident supported by Mr. Bontemps'
superb narration. By retaining the
simplicity of straight narrative beauty
is added to the recordings.
"In the Beginning" continues
through the well known stories of
"Noah and His Ark," "The Tower of
90
EdScreen & AV Guide — February, 1 958
bel," "Abraham," and "How Abra-
ham Came to Know God." Each of
these is done with the same grace, and
this recording can be rated as "excel-
lent" from every standpoint. Elemen-
tary school children will enjoy hearing
these stories told as stories without
effort to identify them with particular
religious sect, form of worship, or be-
lief. Yet these can be adapted by
religious bodies for study in parochial
institutions or in denominational Sun-
day Schools such as are supported by
many congregations.
Joseph and His Brothers
The recording above will be espe-
cially pleasurable listening to children
in the first three grades. And as is so
often true of such unusual audio ma-
terials, adults will be enchanted by
this as well as by "JOSEPH AND HIS
BROTHERS" (Folkways Records, one
10 inch 33.3 rpm microgroove record-
ing. No. FP 106).
"Joseph and His Brothers" is a story
familiar to all of us. This recording
carries the Old Testament story
through from the introduction of
Joseph, his brothers and his father to
Joseph's self re-introduction to his
brothers. Here are told the stories
of "Joseph and His Brothers," 'Joseph
in Egypt," "Joseph in Prison," "Joseph
is Made Ruler Over Egypt," "The
Brothers in Egypt," "The Return of
the Brothers to Canaan," "Benjamin
in Egypt," and "Joseph Makes Him-
self Known to His Brothers." The
entire record is devoted to the one
story, and the same virtues of creative
writing and delicate interpretive read-
ing recorded for "In the Beginning"
apply to this disc.
Utilization of these two recordings
in schools can be spread gently over
several listening periods almost on the
same thesis as a continued story. Such
serial presentation cannot injure the
listening pleasure and can add to the
enchantment of the children with the
stories presented.
Here, a word of gentle caution. Re-
gardless of the purity of motive of the
teacher, regardless of the excellence of
the recorded material, regardless of
the genuine interest of the children in
the story for the story's sake there is
the possibility that such presentation
will be misunderstood by some par-
ents. It is wise therefore for the
teacher planning to use such material
to carefully audit the records in com-
pany with fellow teachers, supervisors,
administrators and where possible, a
lay committee including parents and
representatives of religious bodies.
Such planned pre-audit in a calm situ-
ation will contribute to acceptance and
will slay the dragon of prejudice be-
THERE'S A >VILL TO LEARN
WITH
Young minds grasp and absorb more readily, take to
all subjects with greater interest when Ekotape is used in
the classroom. Teachers find it makes their efforts more
rewarding and efficient — in music, speech, mathematics,
foreign languages and many other subjects.
Ekotape is a precision instrument designed for
portable use, casual handling. Easy to record and play
back — even for younger students. Crisp, clear
high fidelity tone, wide volume range.
Important too, Ekotape is priced to fit in the most modest
school budget. Write for Bulletin R10F5, or —
oall the
js> ^ man from
^ Webster
ELECTRONICS DIVISION ^~
E]lcota,r>e'
M/EBSTER
ELECTRIC
RACINE ■ WIS
EdScreen & AV Guide — February, 1958
91
fore it can emerge. It is far easier to
avert wrath than to overcome it.
Charles Laughton Reading
So, too, the recording "CHARLES
L.\UGHTON READING FROM
THE BIBLE' (Decca Records, one
12 inch. 33.3 rpm iiiicrogroove record-
ing. No. DL 8031) should be com-
munity accepted before it is used in a
school accepting children of many
faiths. This, too, is an excellent re-
cording, with the script taken directly
from the Bible. Charles Laughton ex-
tends his excellence as a narrative and
poetic reader in this performance. He
reads with simple brilliance four well
known portions of the Old Testament,
"Garden of Eden," "The Fiery Fur-
nace," "Noah's .Ark," and "David and
Goliath." Louis Untermeyer, writing
of this recording reported that Laugh-
ton brings to it scholarship and en-
thusiastic vigor in interpretation.
Untermeyer says, "He combines dra-
matic power with true scholarship.
Instead of declaiming the words as
though they were overfamiliar texts,
Laughton re-animates them with fer-
vor and profound passion — the result
of years of intensive study — and reads
them as they were a new experience,
almost as though they had never been
read before. He brings a fresh interest
and understanding to the narratives
which have always been inspiring but
wliich now take on renewed life and
power."
These readings are more mature
than those earlier reported and can
best be used in junior and senior high
school classes and with college groups,
Advertisement
HELPFUL BOOKS
THE AUDIO-VISUAL EQUIPMENT
MANUAL. By James D. Finn. Pub-
lished under the generol editorship of
Edgar Dole. 384 pp. 1400 illustra-
tions. The Dryden Press, 1 1 0 West
57th St., New York 19, N. Y. 1957.
$9.50.
Photoplay Appreciation, Including a
Photoploy Approach to Shakespeare.
By William Lewin and Alexander
Frozier. Illustrated. Educational &
Recreational Guides, Inc., 10 Broinerd
Road, Summit, New Jersey. $4.75.
AUDIO-VISUAL MATERIALS: THEIR
NATURE AND USE. Revised Edition.
By Walter Arno Wittich and Charles
F. Schuller. 570 pp. 249 Illustrations,
14 Color Plates. Harper & Brothers,
49 E. 33rd St., New York 16, N.Y.
1957. $6.50.
EDUCATORS GUIDE TO FREE FILMS.
Compiled and Edited by Mary Foley
Horkheimer and John W. Differ. Edu-
cational Consultant, John Guy Fowlkes.
17th Annual Edition, 1957. Educa-
tors Progress Service, Dept. AVG,
Randolph, Wis. $7.00.
EDUCATIONAL FILM GUIDE: A list-
ing of 18,000 16mm films (mony
hundreds on Free Loon) in one bound
volume (over 1,000 pages) and 4
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A 1954-58 bound cumulation revised,
ready in Fall 1958. Subscribers to
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ovoiloble will be billed only $15 ($1
more for foreign). Order today from
Dept. LP- AVG, The H. W. Wilson
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52. Write for free Folder . . .
EDUCATORS GUIDE TO FREE SLIDE-
FILMS. Compiled and Edited by Mary
Foley Horkheimer and John W. Differ.
Ninth Annual Edition, 1957. Educa-
tors Progress Service, Dept. AVG,
Randolph, Wis. $5.00.
EDUCATORS GUIDE TO FREE TAPES,
SCRIPTS, AND TRANSCRIPTIONS.
Compiled and Edited by Walter A.
Winich, Ph.D., and Gertie Hanson
Hoisted, M.A. Fourth Annual Edition,
1958. Educators Progress Service,
Dept. AVG, Randolph, Wis. $5.75.
FILMSTRIP GUIDE: A listing of well
over 9,000 35mm Filmstrips (many
on Free Loan) in one bound volume
ond 3 annual supplements through
1957. Only $8.50 for all 4 books
($1 more for foreign). Order today
from Dept LP- AVG, The H. W. Wil-
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52.
Write for free Folder . . .
TAPE RECORDERS AND TAPE RE-
CORDING. By Harold D. Weiler. 192
pp. Radio Magazines, Inc., P. O. Box
629, Key ES, Mineolo, N. Y. 1956.
$2.95 or $3.95 (hardcover). Writ-
ten for the omoteur and semi-profes-
sionol tope recordist, the book gives
special emphasis to the use of tope
recording in education.
MANUAL OF AUDIO-VISUAL TECH-
NIQUES. By Robert de Kieffer ond
Lee Cochron. 220 poges. 1955. Pren-
tice-Hall, Inc., Englewood Cliffs, New
Jersey, $3.75.
STANDARDS OF PHOTOPLAY AP-
PRECIATION. A Course of Study in
A WINDOW TO THE CHILD'S MIND
— Alpork's New Educational Hand-
book by Dorothy R. Luke, 268 pp.
The first outhentic analysis of Helen
Porkhurst's recorded interviews with
children. An indispensable guide for
teachers. 1955 Starbridge Publica-
tions, P.O. Box 574 Grand Central
Station, New York 17, N.Y. $3.50.
particularly wliere the study of Ethics
is undertaken.
The Living Talmud
Students of Ethics, and other mature
adults will profit from hearing "THE
LIVING lALMUD" (Mentor Rec-
ords, one 12 inch 33.3 rpm micro-
groove recording, No. 12-.A-2). The
material of this recording is adapted
from the book of tlie same name by
Judah Goldin who delivers the com-
mentary. Judah Goldin's background
includes association with the Univer-
sity of Iowa as Associate Professor of
Religion, visiting Professor of Jewish
Literature and History at Duke Uni-
versity and his present asssociation at
the Seminary College of the Jewish
Theological Seminary of .America
where he is Dean and .Associate Pro-
fessor of Agada.
The recording deals in scholarly
fashif)n with the question, "What is
tlie lalmud?" and explains that the
Talmud embraces not only law and
legal argument, but legends, folklore,
ethical and philosophical sijcculation,
lioniilics, parables and liistorical rem-
iniscence — a rich expression of the
human imagination responding to the
iniiversc in anguish and in awe.
Included in the recording are se-
lections from the translation of Pirke
Abol and the Classical Commentaries,
rlicre is discussion of the language of
I'iihc Abol and selections read from
it in the original Hebrew. "Pirke Abot,
The Wisdom of the Fathers," is a
unique treatise of the Talmud. In
every generation, Talmud students ex-
amined the text of "Pirke Abot," com-
mented on it sentence by sentence and
clause Ijy clause and sometimes even
wind by word. They drew on the
interpretations of their predecessors
and added something of their own.
'I'hus it is a constantly fresh treatment
of and for each generation.
In this reading from his l)rilliant
new translation of "Pirke .Abot" and
the selections from the classical com-
mentaries, Judah Goldin has deftly
illuminated for a modern audience the
depth and character of Jewish spiritual
and intellectual concern.
This superior recording will be 'M
worthy addition to pul^lic library col- 1
lections, private collections and sltould
be found in every college library
Ijoasting a broad collection of mate-
rials for study and studious documen
tation.
Records for review should be sent tof
Max U. Bildersee, 36 Holmes Dalei\
Albniiy ?, A'. }'.
92
EdScreen & AV Guide — February. 1958
i lew ^llmstn
ip6
Described and eralnated by ROBERT
CHURCH, W.ILTER PILDITCH. and
HAROLD WARD. Producers should
send review copies of fllmsrtrips to
Robert Church, Audio-VisnaJ Coordi-
nator, Herman Felsentha] School, 4101
S. Calnmet Are,, Chicago 15, Illinois.
SINGLE SUBJECT FILMSTRIPS
"THE BEE SOCIETY," Visual Edu-
cation Consultants, Madison 4, Wiscon-
sin. Filmstrip is in black and white.
Grade range— Intermediate and Upper.
Subject area— Natural Science. 26
Frames.
This filmstrip shows how bees live
together in a mass of about 30,000 to
75,000 bees in a colony. The three in-
habitants, the queen, drone and the
worlcer, are shown as they develop
other bees according to the type of
food fed to the eggs. The workers
gather food, nurse babies, and fan the
hive to keep it cool. The workers live
rather short lives while the drone bee
mates the queen bee who lays one or
two thousand eggs a day. There is only
one queen bee in a colony which
produces honey and beeswax.
This filmstrip would be interesting
to show as a science lesson and gives
fine opportunities for questions. The
activities of the bees may be compared
to the every day actions and chores
of people who live together in our
modern cities. The subject was well
presented to make the material inter-
esting to the viewer.
PRIMARY SCIENCE SERIES
Encyclopedia Britannica Films, Inc.,
1H4 Wilmette Avenue, Wilmette, Illi-
nois. Filnistrips are in color. Grade
level includes third and fourth grades.
Subject area includes natural and
physical science. Set includes six film-
strips each consisting of approximately
48 frames as follows:
NIGHT .\ND D.AY
THE SE,\SONS
OUR VVE.\THER
THE AIR
THE EARTH
THE NIGHT SKY
This series is an excellent science
series to use with second, third, or
fourth grade science units. Helpful
discussion and review questions at the
end of each strip and suggestions for
further pupil activity make this series
very useful for the classroom teacher.
Captions for the frames are well within
the linguistic attaiimients of a third
grader and effectively contribute to the
understanding of the pictorial story.
Ihe colorful drawings superbly illus-
trate science concepts in a very mean-
ingful manner.
FARM FATHER SERIES - 1
Long Filmslide Service, 7505 Fair-
mount .\venue, El Cerrito 8, Cali-
fornia. Filmstrips are in color. Grade
level includes primary grades. Reading
level of captions is on first and second
grade level. Subject area includes social
studies and natural science. Set in-
cludes five filmstrips.
MY DAD IS A DAIRY FARMER
(32 Frames). The filmstrip includes
two very valuable frames at the begin-
ning of the strip. One tells the teacher
how the strip can be used with the
class, namely, for study of different
farms, the work farmers do, food and
clothing studies, and plant and animal
material. The other frame shows the
vocabulary words that will be needed
for viewing the strip. These words are
printed in large letters for the students
to study before viewing the strip. The
list includes nine vocabulary words.
The children are introduced to Jim,
an eight year old boy, and his dog. Jim
takes the viewer around his father's
dairy farm and explains the tasks that
are required to run the farm. Color
photographs show how cows eat and
drink, and the treatment and training
for baby calves. .Activities at milking
time are reviewed including modem
methods of milking and the stressing
of cleanliness around the machines
and in the treatment of milk for the
market. The filmstrip ends with re-
view of vocabulary words and review
questions for the classroom.
MY DAD IS A TRUCK FARMER
(37 Frames). Filmstrip begins with a
list of eleven words for vocabulary
study for this strip. The viewers are
introduced to Penny, a farm girl and
her cat. Tiger. She tells how the .soil
on her father's farm is prepared for
planting twelve different vegetables
which are pictured in excellent color
photographs. The manifold duties of
the truck farmer are explained by
showing the growing of the vegetables
and hoeing of weeds and telling when
the vegetables are ready for market.
Types of vegetables are illustrated
(root, stem, fruit, leaf, etc, type of
vegetables) and methods of harvesting
these vegetables are shown along with
transport to tlie city market. Vocabu-
lary review is included with test ques-
tions.
Other filmstrips in the series are:
MY DAD IS A COTTON FARMER
(34 Frames); MY DAD IS A FRUIT
FARMER (34 Frames), and MY DAD
IS A WHEAT FARMER (33 Frames).
All above filmstrips make excellent use of
good teaching practices and would lend them-
selves well a.s supplementary materials for a va-
riety of teacliing units.
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EcJScreen & AV Guide — February, 1958
93
MONTHLY REVIEW OF WHAT'S NEW FROM MANUFACTURERS & DISTRIBUTORS
Aludio-visual trade review
For more information about any of the
equipment ond materials announced
in this section, use the Readers' Serv-
ice Coupon on page 100.
NEW EQUIPMENT
Ansco Color Clipper Camera Outfit
$25.95 Color Clipper Camera features
f :1 1 lens, settings for color and bCrw
film, flash synchronized shutter, takes
12 pictures on 120 roll film. Included
in outfit are Type IV Anscoflash unit,
2 rolls of film, five blue flash bulbs,
universal viewer, travel case.
For more informotion circle 101 on coupon
Audio-Master Earphone Aggregate Box.
Housed in a compact metal cose,
mokes possible the distribution of
sound to as many as 20 headsets for
individual earphone listening. Can be
attached to any record or transcription
player, tape recorder, or radio receiver
hoving eorphone jack. Also available
in 8-outlet size.
For more informotion circle 102 on coupon
Beseler Dream Darkroom Kit $195. In-
cludes everything necessary to the es-
tablishment of a modern functional
home darkroom: Beseler 23C Enlarger,
roll film developing tank, 8x10 easel,
interval timer, negative carriers, vari-
gam filters, developer, paper developer,
fixer, vorigam paper, darkroom lamp,
troys, blotters, thermometer, clips,
squeegee, graduate, print tongs.
For more information circle 103 on coupon
Do-Lite Flyer and Pacer Screens. Flyer is
a quality built screen in a lower priced
line of four models listing from $10
for 30x40-inch to $18.50 for 50x50-
inch. Glass-beaded fabric without
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top-quality, pushbutton screen in eight
models ranging from 30x40 for
$18.50 to 70x70 for $45.
For more information circle 104 on coupon
Forse Darkening Drapes and Shades in
Colors. Green, brown, and maroon have
been added to conventionol ton and
black fobrics. All products carry an
unconditional ten-year guarantee.
For more information circle 105 on coupon
H.L. 35mm Film Cutter $395. The mo-
tor-driven cutter will operate both
continuously and intermittently to cut
up to 110 pieces of film per minute.
Handles film in continuous rolls or
short lengths. Three frames ore visible
at all times through an illuminated
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and manual film cut off when desired.
Built of thick wall cast aluminum.
Optional equipment includes roll
holder for 400 feet, frame counter,
and foot switch.
For more information circle 106 on coupon
LaBelle High Speed Slide Projectors. The
Classic features turbine blower cooling
system, "No-Pop" slide control for
constant focus, 1 50-slide magazine,
gravity feed slide changing, movie-
type shutter for split-second changing,
500-watt lamp, f:3.5 lens, equipped
with two slide magazines. The Pro-
fessional 88 has some features plus
push button remote control and car-
rying cose.
For more information circle 107 on coupon
MM&M Double Play Magnetic Tope
$11.95 per seven-inch reel; $26.90
per lOVi-inch reel. Said to be twice
OS strong as any other tope of its
type, it is mode from durable polyester
film which has been "tensilized" by a
new process which doubles its strength.
Withstonds a pull of 3.6 pounds be-
The Keystone
Overhead Projector
is really a
MULTI-PURPOSE
Projector
usable for:
Standard (SVi" x 4") Lantern SUdes.
Tachistoslides (4" x 7"). 2" or VA" Slides.
Strip-Film. Micro-Slides.
It's a Real Daylight Projector — the lens system concen-
trates the light over a relatively small area, so that clear,
brilliant projection is attained.
It is small and light — weighs less than 20 pounds.
Versatile and efficient.
Our Local Representative Will Demonstrate Upon Request.
KEYSTONE VIEW COMPANY, Meadville, Pa.
Since 1892 Producers of Superior Visual Aids
fore stretching. The 7-inch reel con-
tains 2,400 feet of tape. Silicone
treated for proper lubrication.
For more information circle 108 on coupon
Mobile-Tronics Record Ployer-P.A. Unit.
Self-contained, mounted on four-inch
wheels. Features include ten-watt am-
plifier, 10" speaker, mike input, ex-
tension speaker output, separate
phono and mike volume controls, plas-
tic dust cover. Available with four-
speed chonger or 16" manual tran-
scription player. Accessory wheels
available for stair-climbing.
For more information circle 109 on coupon
Radiant Imperial Screenmaster Leather-
ette Covered. The screen case of this
model is covered with blue, perma-
nently bonded leatherette. It cannot
be scratched, chipped, or peeled.
For more information circle 110 on coupon
Revere Electric Eye-Motic 8mm Spool
Camera $139.50. The Exposure Com-
puter Lens does all the figuring and
sets the lens for the proper exposure
of color film. All this is done by energy
of light without the aid of batteries.
Setting scale shows F stop being used.
Semi-Auto Dial provided for hand set-
ting of exposure. Wollensak f :1 .8 lens;
drop-in film loading; picture window
viewfinder; continuous and single
frame exposure.
For more information circle 111 on coupon
NEW MATERIALS
The following announcements of recent
releases ore based on information sup-
plied by producers and distributors.
Audio-visual materials of all kinds are
listed under the some general subject
headings. The producer or primary dis-
tributor for each item is indicated by
name or coding appearing in CAPS fol-
lowing title and classification of material.
Addresses of primary sources are given in
the Index to Primary Sources at the end
of this department.
KEY TO ABBREVIATIONS
mp — motion picture
fs — filmstrip
si — slide
rec — recording
LP — 33-1/3 r.p.m. microgroove record
min — minutes (running time)
fr — frames (filmstrip pictures)
si — silent
R — rent
b&w — block & white
sd — sound
col — color
Pri — Primary
JH — Junior High
C — College
Int — Intermediate
SH — Senior High
A — Adult
AGRICULTURE
Land Changes mp USDA 14min sd col
loan. How wornout land acquired for
national forest purposes was improved
by reforestation, protection, and proper
management.
For more information circle 112 on coupon
What is o Form Worth mp USDA 19min
sd col loon. A young farm tenont cou-
ole views an appraisal demonstration.
For more information circle 113 on coupon
94
EdScreen b AV Guide — February, 1958
ARMED FORCES
Corporal Story my ASSOCIATION 17min
sd col or b&w free. Development and
test- firing of the Army's rocket- pow-
ered, surface to surface guided missile
and whot this new weapon means to
America's defense.
For more information circle 114 on coupon
Defense and Disarmament fs NYTIMES
59fr si bGrw $2.50. Quest for the re-
duction of armaments that has been
intensified as a result of the dread
weopons of the Atomic Age and the
ever-increasing burdens of national se-
curity; changing defense patterns; vital
issues of global strategy and national
defense.
For more information circle 1 1 5 on coupon
ARTS AND CRAFTS
Adventures of * mp HARRISON lOmin
sd col $120. An animated color car-
toon. The story is a condensed ac-
count of the life of on average con-
temporary human being; symbolized
by the figure "*".
For more information circle 116 on coupon
Design Sources: Living Things fs VEC
30fr si b&w $3.50. Over 100 differ-
ent designs motivate the student's cre-
ative expression.
For more information circle 117 on coupon
Goya mp HARRISON 20min sd b&w
$110. Life of the artist told through
his work. Original score composed and
played by Vincente Gomez, Guitarist.
For more information circle 118 on coupon
How to Make a Simple Loom and Weave
mp EBF 16min sd col $150 b&w $75.
Shows how to construct a loom from
scrap wood; methods of planning,
measuring, constructing; using inex-
pensive materials creatively; proper
core and use of tools and materials.
Int.
For more information circle 119 on coupon
How to Moke a Starch Painting mp EBF
12min sd col $125 b&w $62.50.
Shows how easily inexpensive mate-
rials, such as ordinary starch mixed
with point, con be used to develop an
interesting croft with a variety of
practical applications. Int.
For more information circle 120 on coupon
How to Moke and Use o Diorama mp
MM 20min sd col $200 b&w $100.
Numerous examples and construction
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classroom instruction.
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Ink and Ricepoper mp CONTEMPORARY
I6min sd col $175 r$15. Making of
a woodblock print by Lowell Noeve
from preliminary sketch to finished
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Magic Box That Remembers mp EK 1 6
min sd col free. The old and the new
in picture taking — from sixty-pound
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der to midget bulbs, and from wet
plates to today's color film and paper
— are dramatically contrasted.
For more information circle 123 on coupon
Moke a Movie without a Camera mp
BAILEY 6min sd col $60. Uses the
technique of Norman McLaren to show
how motion pictures con be created by
drawing and painting directly upon
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Moment in Love mp CONTEMPORARY
9min sd col $ 1 25 r$ 1 0. A boy and girl
in love experience the sensation of
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Natural Color Photo Murals LIBRARY
PRODUCTS. Size 30"x40" at six for
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Now — Color for You mp EK 22min sd
col free. Step by step, explains tech-
niques in shooting pictures on Kodak
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of prints on Kodak Color Print Ma-
terial, Type C.
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Open Window mp IFB 18min sd col $195
r$12.50. A journey through the coun-
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For more information circle 128 on coupon
BUSINESS EDUCATION
Better Typing at Your Finger Tips mp
MODERN 30min sd col free. Stresses
right versus wrong fundamentals in
sequences which combine humor with
demonstration. Shows Norman H.
Soksvig, former world's champion
speed typist at the keyboard.
For more information circle 129 on coupon
EDUCATION
Better Bulletin Boards mp INDIANA
1 3min sd col. Describes various uses
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display.
For more information circle 130 on coupon
Croup Method in Science mp PETITE
1 Imin sd b&w $60 r$5. A new op-
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For more information circle 131 on coupon
Laura Zirbes Recordings on Teaching
and Learning 22 topes OSU recorded
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Looking Beyond: Story of a Film Council
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New Life for the Physically Disabled
2r tape HANDICAPPED 13 & 2 Imin
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I2IO CHICAGO AVENUE EVANSTON. lUINOIS
EdScreen & AV Guide — February, 1958
95
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Clean and inspect your film in one easy
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ALL FILM HANDLING SUPPLIES
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Goico Filmeter stop watch, Swiss jewelled
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GUIDANCE: Social
Let's Be Clean and Neot mp CORONET
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Throughout the day, Bobby, Jane, and
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GUIDANCE: Vocational
Career in Bacteriology mp INDIANA
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Chemistry in College mp INDIANA
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Story of John Porter mp NCA 25min sd
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women continuing the search that re-
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fruits and vegetables. SH.
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HEALTH AND SAFETY
Action for Traffic Safety mp NEA Hmin
sd col $87.50 b&w $41.50. How
schools and the community con work
together to develop safety in and
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Driving Without Tears mp NFBC 1 I min
sd bCrw. Emphasizes the importance of
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what British Columbia's high schools
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For more information circle 142 on coupon
Fair Chonce mp STERLING 30min sd
b&w free. Progress in the fight against
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First Aid for Air Crews mp NFBC 28min
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In doing so he demonstrates the
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For more informotion circle 144 on coupon
Gift to Grow On mp UN Hmin sd col
$55 r$4.50 Assoc. Shows o typical
UNICEF team in action in Mexico
where remote hamlets ore reoched —
springing back to life through eradica-
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Impact mp CALIFORNIA 12min sd bGrw
$55 r$2.50. Summary of seven years
of research and experimentation on
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For more informotion circle 146 on coupon
Color Filmstrip Service
for Educational Producers
A scene in the Manhattan Color Lab
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DONT WAIT VACUUMATEI
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TO PROLONG
THE LIFE OF
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IN CANADA:
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96
EdScreen & AV Guide — February, 1958
Safer Driving fs SAFETY 400fr col with
tachistoscope $179. Flashfilm is a
method involving participation end
group discussion, testing a driver's
judgment, visual perception, and rea-
soning ability. SH.
For more Informotion circle 147 on coupon
Safer Driving 8fs SAFETY Set of 8 ea
50fr $109. A fresh approach to teach-
ing driver education. JH.
For more information circle 148 on coupon
Safety on the Beoch mp ALTURAS 10
min sd col $98.50 r$6.50. Proper
methods of surf swimming with par-
ticular attention to origins and actions
of woves and riptides including ani-
mated study. SH.
For more informotion circle 149 on coupon
Three of Our Children mp CONTEMPO-
RARY 30min sd b&w $4.50. Ranging
from o mountain village in Greece, to
French Equatorial Africa, then to the
Philippines, illustrates how UNICEF
medical teams fight polio, leprosy, and
the sicknesses of infancy.
For more information circle 150 on coupon
INDUSTRIAL ARTS
This is Color mp MODERN 27min sd col
free Discusses the physics of color and
its use in the graphic arts, textiles,
industrial finishing, designing, and ad-
vertising.
For more information circle 151 on coupon
Welding Cost Iron with the Arc Welder,
Hord-surfacing Form Equipment with
the Arc Welder, Heating, Brazing,
Soldering and Cutting with the Arc
Welder 3fs LINCOLN 40-45fr ea $1
ea. SH.
For more informotion circle 152 on coupon
INDUSTRY
Cotton Textiles and American History
fs VEC 42fr si b&w $3.50. How the
seeds of our great cotton textile in-
dustry were planted in the days of the
Revolution drawing on British manu-
facturing methods supplemented in
later years by American developments
in power, lighting, and marketing. JH.
For more information circle 153 on coupon
Eyes of Science mp STERLING 20min sd
col free. Manufacture and use of
optical lenses.
For more information circle 1 54 on coupon
Hotel is Born mp STERLING 30min sd
col free. Building of the Beverly Hilton
from on empty lot in Hollywood to the
day the hotel opened for business.
For more informotion circle 1 55 on coupon
Piece of Wood mp USDA 1 5min sd col
or b&w loon. Work of the National
Forest Products Laboratory in Madison,
Wisconsin.
For more information circle 156 on coupon
Rubber in Today's World mp CORONET
1 Imin sd col $100 b&w $55. History
of rubber from its discovery to its
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Tronsportation by Lond mp MH lOmin sd
b&w $50. Points out the vast size and
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the fact that transportation is the one
factor that prevents our rich resources
from being isolated and useless. Treats
in detail the organization and role of
highway and rail transportation. Int.
For more information circle 1 58 on coupon
LITERATURE AND DRAMA
Hamlet mp BAYLOR 20min sd col apply.
A vivid impression of unorthodox stag-
ing, filmed in Baylor University's
unique Studio One wnere the stages
surround the audience. Shows major
scenes as they unfold on five stages.
Recording of entire play available at
$15.98.
For more information circle 159 on coupon
Midnight Ride of Paul Revere mp
CORONET llmin sd col $100 b&w
$55. Re-creates in authentic settings
the exciting events of Longfellow's
famous poem. Int.
For more information circle 160 on coupon
MUSIC
Columbia World Librory of Folk and
Primitive Music rec COLUMBIA 2-12"
LP $5.98 ea. First record includes
Folk Music of Central and Northern
Italy; second record has Folk Music
of Southern Italy and the Islands and
Calabria.
For more informotion circle 161 on coupon
Magic Fiddle mp CONTEMPORARY 15
min sd col $150 r$7.50. Members of
the Norwegian Ballet introduce one of
the old folk tales.
For more information circle 1 62 on coupon
Pavlova's Favorite Ballets rec ANCEL
1-12" LP $3.48. Includes The Swan,
Glow Worm Gavotte, Autumn Leaves,
Russian Dance, Sleeping Beauty, Bac-
chancale. Efrem Kurtz, conductor.
For more information circle 163 on coupon
West Side Story 2r tape COLUMBIA
RECORDS $23.95. Columbia's first
Broadway original cost recording to be
issued on stereophonic tape.
For more information circle 164 on coupon
PHYSICAL EDUCATION AND SPORTS
Fishing Season mp STERLING 30min sd
col free. Boseball star Ted Williams
shows his three favorite fishing spots
from southern waters to Canada; all
kinds of fishing ore shown.
For more information circle 165 on coupon
Quest for Red Trout mp MODERN 28min
sd col free. Fishing action, camping
out, panoramic photography shows the
appeal of outdoor life and the use of
Alcoa Wrap in outdoor cooking.
For more information circle 166 on coupon
PRIMARY GRADE MATERIALS
Food Store: 2nd Edition mp EBF 1 3min
sd col $125 b&w $62.50. Dramatizes
0 universal childhood interest and pro-
vides background for the exchange of
ideas about food stores and shopping.
Shows shopping, store helpers, vege-
tobles and frozen foods and other de-
partments. Pri.
For more information circle 167 on coupon
Frog Princess mp CORONET 6min sd col
$50 b&w $27.50. The prince, in this
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mogicion, finds the arrow and the
prince encounters many dangers in
freeing her from enchantment. Pri.
For more informotion circle 168 on coupon
It's o Cat's Life mp FRITH 1 Imin sd col
$90. About three-fourths of the film
is taken at a distance less than four
feet, showing the mother cat washing,
nursing, and demonstrating to her
family protective measures. Pri.
For more information circle 169 on coupon
Kittens: Birth ond Growth mp BAILY
1 Imin sd col $100 b&w $50. Story of
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tually giving birth to her family
of kittens. Covers the eight-week span
offer birth showing the kittens nursing,
crawling, ploying, and learning to
walk ond eat. Stress is placed on the
care given to them by children. Pri.
For more information circle 170 on coupon
Let's Take a Walk in the High Country
mp GATEWAY lOmin sd col $100.
Introduces high mountains, aspen
trees, snow-plant, shooting star,
wyethio, false hellebore, rein orchis,
lobrador tea, red heather, high-moun-
tain meadows, lakes and granite
cliffs. Pri.
For more Information circle 171 on coupon
Let's Take a Walk to the Meadow to
Watch Some Birds mp GATEWAY 10
min sd col $100. Introduces a meadow
OS 0 place where cows and sheep graze
on clover, miner's lettuce, pimpernel;
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ifkening of any size mdowl "^y
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J349 SUUIVAN AVE. • ST. LOUIS 7, MISSOURI
EdScreen & AV Guide — February, 1958
97
SEND YOUR SCRATCHED
FILM TO
SPECIALISTS
in the Science of
FILM
REJUVENATION.
For All 16 And
35 mm Films
The RAPIDWELD PROCESS REMOVES:
• SCRATCHES • ABRASIONS • DIRT
• OIL STAINS
• CURES BRITTLENESS • REPAIRS DAMAGES
Send For Free Brochure,
"FACTS OS FILM CARE"
FILM TECHNIQUE
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Founded 1940
PHASE FILMS
The Phase Films are mature single-purpose fllmi
presenting the most significant microbiological phe-
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winning Phase- Contra at method.
Photography of living organisms NOT ANIMATION.
Write for Titles, Descriptive Folders or Previews.
ARTHUR T. BRICE
Phase Films Rosi, CtllfomU
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it
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For Further Information Write
INDIANA UNIVERSITY
ou d i o - V J suo 1 center
Blooming ton, Indiana
Let's Take o Walk to Where the Hum-
mingbirds Live mp GATEWAY lOmin
sd col $100. Mother, Ellen, and Mary
visit a eucalyptus grove where they
find a colony of Allen's Humming-
birds. They examine several nests, see
eggs, babies in various stages of de-
velopment, mother hummingbird gath-
ering nector and feeding her young,
and the young birds leaving the nest.
Pri.
For more information circle 173 on coupon
Little Red Hen mp ALTURAS 6min sd
col $46.75 r$4.75. Photographed on
location with live animals, based on
the familiar children's tale. Pri.
For more informotion circle 174 on coupon
Mother Coose Rhymes: Background for
Reading and Expression mp CORONET
1 l-min sd col $100 b&w $55. Barry's
and Linda's trip to Mother Goose Land
provides an imaginative experience
built Ground familiar nursery rhymes.
Pri.
For more information circle 175 on coupon
Our Neighborhood Workers 9fs EYE Set
of 9 in color $25 ea $4. Stresses help-
fulness of workers and the worth of all
kinds of work and services. Titles deal
with the Baker, Dairyman, Shoemaker,
Tailor, Neighborhood Laundry, Butch-
er, Banker, Watchmaker and Jeweler,
Fruit and Vegetable Store. Pri.
For more information circle 176 on coupon
Picture Book Parade Additions 2mp
WESTON 6 & 9min eo col $75 &
$100 b&w $37.50 & $50. Camel Who
Took o Wolk by Jock Tworkov &
Lentil by Robert McCloskey. Pri.
For more informotion circle 177 on coupon
Picture Book Parade in Filmstrips 8fs
WESTON. Complete text, in a picture-
cued booklet, accompanies each strip,
which contains all of the original illus-
trations from the books. Titles avail-
able include: Millions of Cats, Her-
cules, Story About Ping, Stone Soup,
Georgie, Moke Way for Ducklings,
Mike Mulligan and His Steamshovel,
Red Carpet. Pri.
For more information circle 178 on coupon
Robin Redbreast: 2nd Edition mp EBF
lOmin sd col $100 b&w $50. An over-
all study of this best-known North
American bird, designed to help chil-
dren appreciote and understand life
in their immediate environment. Pri.
For more information circle 179 on coupon
Safety on Our School Bus mp EBF 1 Imin
sd col $100 b&w $50. Illustrates rules
for school bus safety end shows what
might happen if they are not observed.
Pri.
For more information circle 180 on coupon
Story of the Goose and the Gander mp
FA lOmin sd col. Life cycle and eco-
nomic value of the goose. Pri.
For more information circle 181 on coupon
Walt Disney Adventure Stories 8fs EBF
Set of 8 in color eo 50fr si $48 eo $6.
Films from the theatre adapted to
filmstrip form. Peter Pan, Lady and
the Tramp, Adventures of Johnny Ap-
pleseed. Adventures of Pecos Bill, Ad-
ventures of Mr. Toad, Legend of
Sleepy Hollow, Peter and the Wolf,
Brave Little Tailor. Pri.
For more information circle 182 on coupon
Wolt Disney Fantasy Stories 8fs EBF Set
of 8 in color eo 50fr $48 eo $6. Well-
known film stories adapted to film-
strip form: Alice in Wonderland, Cin-
derella, Dumbo, Ferdinand the Bull,
Ben and Me, Little House, Morris the
Midget Moose, Lambert the Sheepish
Lion. Pri.
For more informotion circle 183 on coupon
LETTER FROM ALASKA
20 min 16mm sound; color only...$]75
Alaska as it is today, reported by an ou-
thor-photographer who has covered the
northland for many years.
LITTLE DIOMEDE
16 min 16mm sound; color only. ..$135
The Eskimos of Little Diomede Island,
Alasko; modern civilization modifies the
Stone Age lives of a primitive people.
WRITE FOR PREVIEW PRINTS
NORTHERN FILMS
1947 14th Avenue North, Seattle 2, Wash.
MACHINES THAT
MOVE EARTH
1 Vz reels, primary-elementary film
award film— Cleveland Film Festival
FILM ASSOCIATES
OF CALIFORNIA
10521 SAKIA MONICA BIVD. lOS ANGELES ti. CAIIF-
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pOrttfifRK Orchard l^kf, Michigan
for aids to
BETTER, FASTER
READING
AUDIO VISUAL RESEARCH
Dept. U82, 531 S. Plymouth Ct., Chicago 5
NEW YOSEMITE FILM
"YOSEMITE
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Available for free loan to churches, schools,
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Write Yosemite Park and Curry Co.
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98
EdScreen & AV Guide — February, 1958
f
hot Do We Sec in fhe Sky mp
CORONET llmin sd col $100 b&w
$55. With father's help, Freddie learns
obout the sun, moon, planets, stars,
and constellotions — their relative
size and distance, their light, and
something of their composition. Pri.
For more information circle 184 on coupon
" RELIGION & ETHICS
Condlemaker mp CATHEDRAL I 3min sd
col. Animated treatment of the story
of a condlemaker and his apprentice
son. The father has caught the vision
of serving the Lord in his daily work
and makes candles for his church.
His son learns to do the same.
For more information circle 185 on coupon
Living Talmud: The Wisdom of the Po-
thers and Its Clossicol Commentaries
rec NEW AMERICAN 1-12" LP
$5-95. Prof. Judah Coldin, translator
of the Mentor book of the same title,
discusses the Hebrew language of the
Talmud before he reads the excerpts.
For more information circle 186 on coupon
Old Testament Scriptures 1 4mp CON-
CORDIA ITmin ea col set lease
$2,268 b&w $1,512. Individual films
col $180 b&w $120 r$9 col b&w $6.
Abraham, A Man of Faith; Jacob,
Bearer of the Promise; Joseph, the
Young Mon; Joseph, Ruler of Egypt;
Moses, Called by God; Moses, Leader
of God's People; Joshua, the Con-
queror; Gideon, the Liberator; Ruth, a
Faithful Womon; Samuel, a Dedicated
Man; David, a Young Hero; David,
King of Israel; Solomon, a Man of
Wisdom; Elijah, a Fearless Prophet.
For more information circle 187 on coupon
The Psalms rec EXPERIENCES ANO-
NYMES $4.98. Morris Cornovsky
reads, first in the King James Version
— then in Hebrew — Psalms 8, 19, 23
24, 29, 42, 46, 90, 91, 100, 102
117, 121, 130, 137, 148, ond 150.
For more information circle 188 on coupon
Song of Christmas mp PORTAFILMS
19min sd col $190. Creatively inte-
grates beautiful artistic visualization
with songs and carols from many lands
and many ages, and narration from the
Bible, to present the story of the Na-
tivity in an inspiring, unforgettable
manner.
For more information circle 1 89 on coupon
Summoning of Everyman mp GENERAL
FILMS 40min sd col. An adaptation
of the famous morality ploy.
For more informofion circle 190 on coupon
SCIENCE: Biology
Animals in Autumn mp EBF llmin sd
col $100 b&w $50. Depicts animals
that migrate and hibernate, semi-
hibernating animals, ond animals that
remain active.
For more information circle 191 on coupon
Ant Paloce ANT WORLD $5.95-$7.95.
Available in 9"xll" or 12"x!5" size,
display provides a easy method of
studying ant life.
For more information circle 192 on coupon
Bee Society fs VEC 26fr si b&w $3.50.
The bee colony's inhabitants, police-
men, unemployment, air conditioning,
travel, communication, services, and
products are discussed.
For more information circle 19B on coupon
Forest Tent Caterpillar mp NFBC 18min
sd b&w. Damage inflicted on decid-
uous forests; life cycle; control by
natural hazards. JH.
For more informofion circle 194 on coupon
COMPLETE SERVICES TO PRODUCERS OF lOmm
MOTION PICTURES, 35min SLIDE FILMS AND SLIDES
Research and Script
Photography, Studio and
Location
Processing
Edge-numbered Work Prints
Sound Recording and
Rerecording
Editing and Matching
Titling and Animation
Release Printing
Magna-Striping
Slide Film Animation
Slide Duplicating
Vacuumating
Film Library
GEO. W. COLBURN LABORATORY INC.
r64 NORTH W ACKER DRIVE • CHICAGO 6
TELEPHONE DEARBORN 2-6286
Frog (Second Edition) mp EBF llmin sd
col $100 b&w $50. Reveals the fas-
cinating life story of the frog, utilizing
close-up photography, amazing time-
lopse and slow- motion sequences.
Traces the frog's development from
eggs to adult, with interesting details
of its way of life. Int.
For more informofion circle 195 on coupon
Fruits for the North mp MINNESOTA
20 min sd col $160. Efforts of scien-
tists in breeding fruits adapted to the
northern climate of Minnesota where
early pioneers found only wild plums
and inedible crobapples.
For more informofion circle 196 on coupon
Growth of Seeds mp EBF 13min sd col
$125 b&w $62.50. Designed to help
the student understand and appreciate
the importance of seeds to mon, to
know the function of plant seeds in
the reproductive process, to observe
the structure and different parts of
the seed, and to learn the conditions
most favorable for seed germination.
JH.
For more information circle 197 on coupon
How Living Things Change mp CORONET
1 Imin sd col $100 b&w $55. Man is
able to effect changes in plants and
animals but living things have been
slowly changing for millions of years.
Explanations offered for these changes
include the major evolutionary theories
of Lamarck, Darwin, and de Vries
which are examined, illustrated, and
compared. SH.
For more informofion circle 1 98 on coupon
Human Cell ond the Cyto- Technologist
mp NCCMP 23min sd col $135 b&w
$65 free loon. A recruitment film on
a new scientific career opened up by
the increasing use of microscopic cell
study as a means of cancer detection.
For more information circle 199 on coupon
Learning About Flowers mp EBF 1 1 min
sd col $100 b&w $50. Illustrates that
the main function of a flower is to
produce seeds. It is designed also to
help the pupil appreciate the beouty
of flowers and to recognize some of
the more common flowers of our fields
and gardens. Pri.
For more information circle 200 on coupon
Life in o Cell mp WORLD WIDE 14min
sd col $145 b&w $72. Based on the
life cycle and behavior of the Amoeba
shown through dark-field cine photo-
micrography. Planned to facilitate the
teoching of such biological concepts
as: What does it mean to be alive.'
How con a single cell perform the
basic life functions.' How ore the one-
celled animals classified.' Why are
scientists interested in life in a single
cell? SH.
For more information circle 201 on coupon
Life on a Dead Tree mp FA lOmin sd
col $100 b&w $50. Dave and Tommy
find an old dead tree in the woods.
As they explore it, they find that it is
the home of many different plants and
animals: lizards, beetles, crickets,
slugs, fungus plants, tree salamanders,
ants, gopher snakes, and many other
living things. Int.
For more information circle 202 on coupon
Mr. and Mrs. Robin's Family mp
CORONET llmin sd col $100 b&w
$55. Story of a robin fomily from
early spring until late fall.
For more information circle 203 on coupon
Simple Plants: Algae and Fungi mp
CORONET 14min sd col $125 b&w
$68.75. How simple plants differ from
higher plants; major differences be-
tween algae and fungi. SH.
For more informofion circle 204 on coupon
Story of. John Porter mp DUDLEY 25min
sd col loan. Story of the science of
horticulture and the practitioners who
have been responsible for scores of
impressive accomplishments which
benefit oil mankind.
For more information circle 205 on coupon
Water Birds mp DISNEY 3 Imin sd col
lease. Product of the patient and pain-
stoking three years' work of sixteen
noturolist-photogrophers with narra-
tion and music added to create on
Academy Award film. One of the
True Life adventure series. Shows rare
glimpses into the behovior of seaside
ond marshland feathered creatures.
For more informofion circle 206 on coupon
SCIENCE: Physics ond Chemistry
Atom Comes to Town mp CCUS 29min
sd col $160 r$15. Atomic odvonces
shown include America's first atomic
power stations, atomic radiation de-
EdScreen & AV Guide — February, 1958
99
Contemporary Films presents
THE BIG CITY
25 mi- 16mm Sd. BAW
Kental: |7.50 Sale: $100.00
"A fast moving round- up of sen'ices provided to its
citizens hy municipal government around the clock;
Informative, exciting, at the same time an excellent
public relations film for the city of St. I>ouls."
Ceclle Starr. The Saturday Review
Send for free catclog
CONTEMPORARY FILMS, INC.
13 E. 37lh SU, New York 16. N.V. MU 4-0204
Midwest office:
614 Davis St.. Evanston, 111. Davis 8-2411
e>
Julien Bryan's
new color film
JAPAN
25 min. Sale f2S0 Rental flO
International Film Foundation, Inc.
1 E. 42nd St.
New York 17
DOES YOUR SCHOOL HAVE A
SAFETY PATROL?
If $0, you need the filmstrip
THE BELT AND THE BADGE
Write for details
EDUCATIONAL PRODUCTIONS, Inc.
Box 625, Hiilside, N. J.
ART COUNCIL AIDS
J produces exceptional 2x2 Kodachrome
I slide series with written commentary.
FOREIGN POSTERS • PRIMITIVE ART
CHILDREN'S ART • DESIGN ELEMENTS
MODERN JEWELRY • HISTORIC TEXTILES
|JAPANESE MASKS, PRINTS, TOYS
Write for free illustrated 1957 cotolog
IP O. BOX 641. BEVERLY HILLS
CALIFORNIA
SCIENCE FILMSTRIPS
SINCE 1931 SINCE 1931
AAADE BY TEACHERS FOR TEACHERS
BIOLOGY HEALTH & SAFETY
PHYSICS GENERAL SCIENCE
CHEMISTRY MICROBIOLOGY
BIKE SAFETY BUS SAFETY
NEW — Elementary Science Series in
Brilliant Spectrocolor
VISUAL SCIENCES
Suffem, New York
Box 599E
Pa^Iowling Pictures
LIFE IN MOROCCO
— A new and timely film not
only for schools but also for
general odult audiences
through film libraries. Color— 1 1 Minutes
— Sole Only $100.00.
PAT DOWLING PICTURES
1 056 S. Robertson Blvd., Los Angeles 35, Calif.
stroying live cancer cells, giant pea-
nuts grown by atomic energy, radio-
active automobile engines, atomic
toothpaste laboratory, and other sub-
jects.
For more informotion circle 207 on coupon
Atoms for Peoce 3mp UWF ea 20min sd
Scientific Advancement covers the
progress made in production of atomic
electric power, atomic radiation in food
production and preservation, use of
isotopes in manufacturing control;
Working Together describes coopora-
tion of atomic scientists through inter-
national centers; Training Men for the
Atomic Age explains the training pro-
gram in nuclear physics for foreign
scientists sponsored by the U. S.
Atomic Energy Commission.
For more information circle 208 on coupon
Man in Space mp DISNEY 35min sd col
$300 lease. Authoritatively traces
rocket development from ancient
Chinese weapons to modern missiles.
Predicts the establishing of a man
made satellite and depicts in detail
how man will make his first flight to
outer space.
For more information circle 209 on coupon
Our Friend the Atom mp DISNEY 50min
sd col lease $350. A definitive story
of the atom and its potential future
in the service of peace and progress.
Available in two 25-minute reels if
desired.
For more information circle 210 on coupon
SOCIAL STUDIES: Geography
Across the Pacific mp STERLING 30min
sd col free. 1 7-day trans-Pacific
voyage in the luxury liner Orsova, em-
barking at Vancouver, continuing to
San Francisco, Honolulu, Suva in the
Fiji's, New Zealand, ond Sydney, Aus-
tralia.
For more informotion circle 211 on coupon
Algerian Portfolio Series 8mp STERLING
free. Titles include 17 Centuries into
Focus, Yeor of Decision, Eurofrica,
Their Land, Their Family, Man in the
Blue Kepi, hlundreds of Busy Feet,
Woter Crops and Men, Men of To-
morrow.
For more information circle 212 on coupon
Amish Folk of the Pennsylvania Dutch
Country fs PHOTO ARTS 50fr si col
$7 r$3.
For more information circle 213 on coupon
Atlantic Region mp NFBC 23min sd
b&w. East coast region of Canada and
the life and industry of its people
showing influence of geographical fac-
tors on the development of the area.
Int.
For more information circle 214 on coupon
Indochina mp NFBC 32min sd b&w. Life
in Indochina in the year following the
Geneva truce agreement which marked
the end of seven years of hostilities.
Film deals principally with Vietnam
showing the work of mobile truce
teams and the problems they encoun-
tered in implementing the peace. SH.
For more information circle 215 on coupon
Japan Today fs VEC 33fr si b&w $3.50.
Agriculture, industry, geogrophy, gov-
ernment, cities, educotion. Int.
For more informotion circle 216 on coupon
LifeHnes U.S.A. mp ASSOCIATION 26
min sd col free. Story of American
shipping.
For more information circle 217 on coupon
Maps: How to Read and Understand
Them I Ofs EYE. Set of 1 0 in color
$35 ea$5. What a Mop Is, Elements
of a Map, Common Maps, Maps of
Physical Features, Maps for Special
Purposes, The Globe, Using the Globe,
Flat Mop of a Round Globe, Maps for
the Air Age, Mops through the Ages.
For more informotion circle 218 on coupon
Mr. Withers Stops the Clock mp STERL-
ING 30min sd col free. Vital role of
air transportation in the welfare and
progress of the communities and peo-
ple it serves.
For more information circle 219 on coupon
Northwest States: Regional Study 9fs EYE
Set of 9 in color $25 ea$4. States of
Idaho, Montana, Oregon, Washington,
and Wyoming. Titles Include: hiistoric
Background, Geographic Bockground,
Lumbering and Fishing, Agriculture,
Mining and Grazing, Power and Petro-
leum, Four Important Cities, Other
Important Cities, Vocation Land. Int.
For more information circle 220 on coupon
Travel in America in the 1 840's mp
CORONET 14min sd col $125 b&w
$68.75. A traveler from New York
State to Illinois uses o stagecoach,
works as mule driver on the Erie
Canal, travels by lake steamer, and
rides the new steam train. Int.
For more information circle 221 on coupon
Correction: On page 4S of tlie January '58 issue
of Ed Screen, under Education, the Interna-
tional Film Bureau, Inc. ad listing the Bell &
Howell Sound Projector, price is $!! instead of
fH as shown.
FREE INFORMATION SERVICE COUPON
To EdSCREEN & AVGUIDE, 2000 Lincoln Pork West, Chicago 14, III.
i am interested in receiving more information or a demonstration of the item
or items I have indicated by encircling the code numbers corresponding with
R. E. Schreiber's listings of new AV materials and equipment in your Feb.
1958 issue:
101
102
103
104
105
106
107
108
109
110
111
112
113
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Name
Orgoni
Addres
zatio
s ...
n or
Scho
ol
100
EdScreen & AV Guide — February. 1958
NEW PUBLICATIONS
American Optical Orthophof Universal
Photomicrographic Camera for Ad-
vanced Research I 2 poges.
For more informotion circle 222 on coupon
Angel Records Catalog 30 pages. Lists
and describes LP records released by
the company.
For more information circle 223 on coupon
Association Films Free Films for Classes
in Social Studies 6 pages.
For more information circle 224 on coupon
Association Films Special Catalog of Free
Films for Home Economics 4 pages.
For more information circle 225 on coupon
Association Free Films for High School
^and College Classes in Science, Engi-
neering, Medicine. Folder.
For more information circle 226 on coupon
Bailey Films Catalog 6 pages. Lists and
describes motion pictures available for
rental or sale from the company.
For more informotion circle 227 on coupon
Baptist Book Store Focus 1958. 62-page
catalog of religious audio-visual ma-
terials.
For more information circle 228 on coupon
BTA Free Films on Britain. Folder de-
scribes selected former BIS titles ovail-
able for free loon.
For more information circle 229 on coupon
Cabinort '58 Catalog. Describes equip-
ment cabinets, enclosures, hi-fi kits
end accessories.
For more information circle 230 on coupon
Camera Equipment Sharps Colour Chart
and Grey Scale. Illustrates in advance
how colors will reproduce in mono-
chrome. For photography and televi-
sion use.
For more informotion circle 231 on coupon
Cinema 16 Distributes Gryphon Films.
Leaflets describe experimental, artistic
films now available on a rental basis.
For more informotion circle 232 on coupon
Coronet Books for Young Readers Based
on Coronet Teaching Films 32-pages
each with full color illustrations. 25
for $5. Paper bound with purchase of
film. Available in hard-cover editions,
separately at $1.00. Titles now avail-
able include Noho: Boy of the Semi-
noles and Fluffy, the Ostrich.
For more information circle 233 on coupon
EBF Filmstrips Catalog 26 pages. Lists
and describes product available from
the company including a number of
new series.
For more information circle 234 on coupon
EK Mounting Transparencies in Glass 6
pages. Service bulletin.
For more information circle 235 on coupon
Experiences Anonymes Records Stereo-
phonic Stereonyme Topes 8 pages.
For more information circle 236 on coupon
Eye Gate Filmstrip Catalogue 1957-58
56 pages. Describes filmstrips current-
ly available and those planned for re-
lease during the present school year.
For more information circle 237 on coupon
Films Inc. Budget Feature Films 50
pages. 475 selected 1 6mm features
from major Hollywood producers at
special new low rentals from $5.00 to
$9.75.
For more information circle 238 on coupon
Jam Handy 1957-58 Instructional Ma-
terials Class-Tested Filmstrips to Help
Teachers 20 pages.
For more information circle 239 on coupon
Levolor Architects Monual for Venetian
Blinds: 4th Ed. Free. Covers all types
of Venetian blinds, skylight, motorized,
audio-visual, etc.
For more information circle 240 on coupon
RCA Educational Record Catalog: 6th
Annual Edition 1 Oc 1 26 pages. Up to
date listing of RCA Victor records
ovoilable for school use. Includes 45,
33-1/3, and Camden low-priced rec-
ords OS well as Standard Victor offer-
ings.
For more information circle 241 on coupon
Wilson Educational Film Guide Extended
Supplement Service $10. Includes
1957 Annual Supplement now avail-
able and Five- Year Revised Cumula-
tion to be published next fall (hard-
cover! .
For more information circle 242 on coupon
INDEX TO PRIMARY
SOURCES
ALTURAS Films, Box 1211, Sonto Barbara,
Calif.
AMERICAN OPTICAL, Buffalo 15, N. Y.
ANGEL Records, 38 W. 48 St., New York.
ANSCO, Binghompton, N. Y.
ANT WORLD, 1203 Stonyon St., San Fran-
cisco 17.
ASSOCIATION Films, 347 Madison Ave., New
York 17.
AUDIO-MASTER Corp., 17 E. 45 St., New
York 17.
BAILEY Films Inc., 6509 DeLongpre Ave.,
Hollywood 28.
BAPTIST Book Store, 161 Eighth Ave., N.,
Nashville 3. Tenn.
BAYLOR Theatre, Waco, Texas.
BELTONE Heoring Aid Co., 2900 W. 36 St.,
Chicago.
BESELER, Charles, Co., Eost Orange, N. J.
BTA: British Travel Assoc., 39 S. LoSalle St.,
Chicooo 3.
CABINART, Division of G & H Wood Products
Co. Inc., 99 N. 1 1th St., Brooklyn 11.
- A ^JFRVIfF TO
S
IIR^rRIRFR^ -
— /\ OulXVI^U IV^
UDOV.IMDLI\0 —
RETURN this coupon to EdSCREEN & AVGUIDE,
2000 Lincoln Pork West
BIdg., Chicago 14, III.
MARK items on which you
want latest information
D ort av materials
n
physicol ed. av moterials
□ audio components
D
picture sets
O books on av subjects
a
prerecorded topes
n cabinets
a
primary materials
a cameros & photo equip.
a
projection pointers
D chalkboards
D
projector tobies
D charts, maps, models
PROJECTORS D outomotic j
D closed-circuit TV
D auditorium film
n darkening equipment
D classroom film
□ film-editing equipment
a filmstrip D slide
n film laboratory service
Q opaque D overhead
D film shipping cases
D stereo D micro
a film titling
a soundslide
D film treatment service
D
public-oddress systems
FILMS □ instructional
n
reading accelerators
D foreign
n
recording equipment
D entertainment
D
recording lab service
D flannelboards
D
recording tape
D filmstrips
D
reels ond cans
D filmstrip viewers
D
religious av moteriols
D foreign language av
D
science av materials
D guidance av materials
D
screens
D LAMPS for
D
slides
D proiection
D
slide-making accessories
D flash D spot
n
social studies av
D languoge arts av
D
sound movie cameras
D music ov materials
D
soundslides
D phonographs and
D
splicers
accessories
D
tope recorders
D phonograph records
a
travel Cr geography
Nar
ne (print)
Pos
tion
Add
ress
IN VISUAL
MAKE A
BfrrER
with
oPTiva
PORTABLE EASEL
The newest thing for visual aid is this lightweight, portable
Optivox easel. 29" x 39'/2" steel board finished in "rite-
on" green, adaptable for chalk, charts, or magnets. Alumi-
num legs fold to convert from 70" floor easel to table
model. Net weight, 17 lbs. Comes with eraser, crayons,
chalk, pointer, and removable chalk fray. Only $39.95.
Carrying case and lamp fixture are extra equipment.
. and PIXMOBILE
PROJECTION TABLE
NTATIQ^S
-It
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in, and use it when you're ready. Sponge rubber top, 4"
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less. Several models and heights. 42" table only $32.95.
WRITE FOR LITERATURE AND DEAIER'$ NAME. $OME
DEALER TERRITORIES STILL OPEN. WRITE...
THE ADVANCE FURNACE CO.
2310 EAST DOUGLAS
WICHITA, KANSAS
EdScreen & AV Guide — February, 1958
101
CAEDMON Sales Corp., 277 Fifth Ave., New
York 16. , _.,
CALIFORNIA, University of. Educational Film
Soles Department, Los Angeles 24.
CAMERA EQUIPMENT Co. Inc., 315 W. 43 St.,
New York 36. , . ,,
CATHEDRAL Films Inc., 140 N. Hollywood
Woy, Burbank, Calif.
CCUS: Chamber of Commerce of the U. S.,
Audio-Visuol Services Dept., 1615 H St.,
N.W., Washington 6. , . ,,
CINEMA 16, 175 Lexington Ave., New York 16.
COLUMBIA RECORDS, 799 Seventh Ave., New
York City.
CONCORDIA Publishing House, 3558 S. Jeffer-
son Ave., St. Louis 18.
CONTEMPORARY Films Inc., 13 E. 37 St., New
York 16.
CORONET Instructionol Films, Chicoao 1.
DA-LITE Screen Co. Inc., Warsaw, Ind.
DISNEY, Walt, Productions, 16mm Division,
2400 W. Alomeda Ave., Burbank, Colif.
DUDLEY, Anderson & Yutzy, 551 Fifth Ave.,
New York 17.
EBF: Encyclopaedia Britonnico Films Inc., Wil-
mette. III.
EDUCATIONAL Productions, Inc., Box 625,
Hillside, N. J.
EDUCATORS Progress Service, Randolph, Wise.
EXPERIENCES ANONYMES, 20 E. 11th St.,
New York 3.
EK: Eastman Kodak Co., Rochester 4, N. Y.
EYE Gate House Inc., 146-01 Archer Ave.,
Jamaica 35, N. Y.
FA: Film Associates of California, 10521 Santo
Monica Blvd., Los Anaeles 25.
FILMS Inc., 1 150 Wilmette Ave., Wilmette, III.
FORSE Manufacturing Co., 2347 Sullivan Ave.,
St. Louis 7.
FRITH Films, 1816 N. Highland Ave., Holly-
wood 28.
GATEWAY Productions Inc., 1859 Powell St.,
Son Franci'^ro 1 1 .
GENERAL BIOLOGICAL Supply House Inc.,
8200 S. Hoyne Ave., Chicago 20.
GENERAL FILMS Inc., Box 601, Princeton,
N. J.
HANDICAPPED, Federation of the, Julietta B.
Kohn, Publicity Director, 211 W. 14 St.,
New York City.
HARRISON, Edward, 1501 Broadway, New
York City.
H.L. Instrument Co., 1104 Fair Ooks, South
Pasodeno, Calif.
IFB; International Film Bureau, Inc., 57 E.
Jackson Blvd., Chicago 4.
INDIANA University, Audio-Visual Center,
Bloomington.
JAM Handy Organization, 2821 E. Grand
Blvd., Detroit II.
LA BELLE Industries Inc., Oconomowoc, Wis.
LEVELOR Lorentzen Inc., 720 Monroe St,
Hoi^oken.
LIBRARY Products Inc., Box 552, Sturgis, Mich.
LINCOLN, James F., Arc Welding Foundation,
Clevelond 17.
MGM Records, 701 Seventh Ave., New York 19.
MH: McGraw-Hill Book Co. Inc., 330 W. 42
St.. New York 36.
MINNESOTA, University of. Bureau of Audio-
Visual Aids, Minneapolis 14.
MM&M: Minnesota Mining and Manufacturing
Co., 900 Push Ave., St. Paul 6.
MOBILE-TRONICS, Westover Rood, Morris-
ville Pa.
MODERN Talking Picture Service, 3 E. 54 St,
New York 22.
NCA: Notional Canners Association, 1133 20th
St., N. W., Washington 6.
NCCMT: Notional Committee for Careers in
Medical Technology, 1785 Massachusetts
Ave., N.W., Woshinoton 6.
NEA: National Education Association, Notional
Commission on Sofety Education, 1201 16fh
<;t., N.W., Woshin'-ton 6.
NEW AMERICAN Library of World Literature
inc., 501 Madison Ave., New York 22.
NFBC: Notional Film Board of Canada 630
Fifth Avenue, New York 20
NYSTROM, A. J. & Co., 3333 Elston Ave., Chi-
cago 18.
OSU: Ohio Stote University, Teaching Aids
Laboratory. Columbus 10.
JfJITE Film Co.. 6101 Fremont Ave., Seattle 3
PHOTO ARTS Studios, 962 Salisbury Court
Lonrn^ter Pn
PORTAFILMS. Orchord Lake, Mich
RADIANT Mfg. Corp., Box 5640, Chicago 80.
RCA Educational Services, Camderi, N. J.
REVERE Camera Co., Chicoao 16.
STERLING— Movies U.S.A. Inc., 43 W 61 St
New York 23.
SVE: Society for Visuol Education Inc.
W. Diversey Parkway, Chicago 14.
UN: United Notions, U.S. Committee. New
York City.
USDA: U. 5. Dept. of Agriculture, Office of
Informotion, Washington 25.
UWF: United World Films Inc., 1445 Park
Ave., New York 29.
VEC: Visual Education Consultants Inc
Heleno St., Modison 4, Wis.
WESTON Woods Studios Inc., Westport Conn
WILSON, H. W., Co., 950 University Avenue
New York 52.
WORLD-Wide Pictures, Box 1055, Shermon
Oaks, Calif,
ADVERTISED IN THIS ISSUE
1345
2066
( I )
( 2 )
( 3 I
( 4)
( 5 )
I 6 )
( 7 )
( 8 )
( 9 I
(10)
(II)
(12)
(13)
(14)
(15)
(16)
(171
(IS)
(19)
(20)
(21)
(22)
(23)
(24)
(25)
(26)
(27)
(28)
(29)
(301
(311
Advance Furnace Co. — Optivox cose
and proiection table, page 101
Allied Radio — everything in electronics,
page 90
American Bible Society — films, film-
strips, slides, posters, page 84
Art Council Aids — produce Kodaehrome
2x2 slides, page 100
Audio- Master Corp. — record and tron-
scription ployers, page 90
Audio-Visual Research — reading occel-
erator, page 98
Bailey Films, Inc. — "Bulletin Boards"
teaching film, page 88
Bausch Cr Lomb Optical Co. — Balopti-
con projector, page 56
Brice, Arthur T. — Phase films, page 98
and
Camera Equipment — comeros
photographic accessories, page 64
Camera Mart, Inc. — Ecco No. 1500
film cleoner, page 96
Colburn Loboratory, Inc., Geo. W. —
service to producers of motion pictures,
slides and slide films, page 99
Contemporary Films, Inc. — "The Big
City" film, page 100
Coronet Films — "Human Body" and
"U. S. Expansion" Series, page 59
Distributor's Group, Inc. — FilMogic tape
and film cleaner, poge 90
Dowling Pictures, Pat — "Life in Mo-
rocco" film, page 100
Eastman Kodak Co. — Pageant sound
projector, page 63
Educational and Recreational Guides, Inc.
— colorful photoplay filmstrips, page 65
Educational Productions, Inc. — safety
filmstrips, page 1 00
Family Films — religious films, page 81
Fiberbilt Case Co. — film shipping cases,
page 82
Film Associates of Calif. — "Machines
That Move Earth" film, page 98
Ftorman & Babb — film repair and splic-
ing block, page 82
Florman & Babb
cording, page 90
magnetic tope re-
darkening shades and
Closed
Forse Mfg. Co
draperies, page 97
General Precision Laboratories -
Circuit TV Equipment, page 78
Groflex, SVE — Hi-Fi tope recorder and
projectors, page 55
Gruber Products — Wheelit folding ond
non-folding corts, page 83
Horwold Co., Inc. — Movie-Mite pro-
jector, page 95
Indiana University — "Stars and Stripes
Display" film, page 98
International Film Bureau,
rewind, page 96
Foster
(32)
(33)
(341
(35)
(36)
(37)
(38)
(39)
(40)
(411
(42)
(43)
(44)
(45)
(46)
(47)
(48)
(49)
(501
(51)
(52)
(53)
(54)
(55)
(56)
(57)
(58)
(59)
(60)
International Film Foundotion, Inc. —~
new film "Japan," page 100
Judy Co. — Non-projected materials,
page 96
Keystone View Co. — overhead projector,
page 94
Levolor Lorentzen Co. — Skylight A-V
blinds, page 54
Lewis Film Service — "Golden Anniver-
sary" film, page 96
Long Filmslide Service — filmstrips, poge
84
Monhotton Color Laboratory — color
filmstrip service, page 96
Northern Films — Alaska films, page 98
Peerless Film Processing Co
cessing, page 60
Pentron Corp.
page 58
Photo Arts — "The Amish Folk"
strip, page 84
Polocoat, Inc. — Lenscreen "625'
rear projection, page 89
Portofilms — "Line" first of o
series of color films, poge 98
film pro-
Hi-Fi Tope recorders,
film-
' for
Radio Corp. of America — record players,
tope recorder, page 57
Radio-Mot Slide Co. — slide mats, page
96
Rapid Film Technique — film rejuvena-
tion, page 98
Scripture Press — filmstrips and other
visual aids, page 84
Select Film Librory — films on Grand
Opera, poge 98
Society for Visual Education — filmsfrips
on phonics, page 61
Stewort-Trons-Lux Corp. — reor projec-
tion screens, page 67
Sylvonio Electric Prod. — projection lamps,
page 93
Syracuse University A-V Center — pro-
grams in religion, page 85
16mm pro-
Wine of Morning"
Technical Services, Inc
jectors, page 66
Unusual Films — '
film, page 86
Vocuumote Corp. — film protective pro-
cess, page 96
Victor Animotograph Corp., a Division of
Kolort Co. — 16mm sound projectors,
16mm viewer, page 104
Visual Sciences — science filmstrips, page
100
Webster Electric — Ekotape recorder,
page 91
Yosemite Park & Curry Co. — "New
Yosemite Filmstrips." page 98
BOOKLET REQUEST COUPON
To EdSCREEN & AVGUfDE, 2000 Lincoln Park West BIdg., Chicago 14, III.
Send me booklets offered by the following advertisers in this Feb. 1958 issue.
The numbers of the advertisers are listed above.
NAME ( print) -
ADDRESS
102
EcdScreen & AV Guide — February, 1 958
TRADE DIRECTORY FOR THE AUDIO -VISUAL FIELD
KEY: (P)— producers, importers. (M)— monufoeturers. (D)— dealers, distributors, film rental libraries, prelection servien.
Where a primory source also offers direct rentol services, the double symbol (PD) appears.
FILMS
FILMSTRIPS
AModatlon Films, Inc. (PDI
Heodquarters:
347 \Aodison Ave., N, Y. 17, N. Y
Regional Libraries:
Brood at Elm, Ridgefield, N. ).
561 Hillgrove Ave., La Grange, III.
799 Stevenson St., San Francisco, Cal.
1108 Jackson St., Dallas 2, Tex.
Bailey Films, Inc. (PD)
6509 De Longpre Ave., Hollywood 28, Cal.
■ray Studios, Inc. (PDI
729 Seventh Ave., New York 19, N. Y.
Broadman Films (PD)
127 Ninth Ave., North, Noshvllle 3, Tenn.
Contemporary Films, Inc. (PD)
13 E. 37th St., New York 16, N. Y.
Coronet Instructional Films (P)
Coronet BIdg., Chicago I, III.
Oawling — Pot Dowling Pictures (PDI
1056 S. Robertson Blvd., Los Angeles 35, Col.
Fomily Films
5823 Santa Monica Blvd., Hollywood 38, Col.
Ideal Pictures, inc.
Home Office:
58 E. South Water St., Chicaoo I, III.
(Dl
Branch Exchanges:
2161 Shottuck Ave., Berkeley 4, Col.
4336 W. Sunset Blvd., Los Angeles 29, Col.
714 - 18th Street, Denver 2, Colo.
1331 N. Miami, Miami 32, Flo.
52 Auburn Ave., N.E., Atlanta 3, Go.
58 E. South Woter St., Chicago 1, III.
1108 High St., Des Moines, la.
422 W. Liberty St., Louisville 2, Ky.
1608 St. Chorles Ave., New Orleons 13, Lo.
102 W. 25th St., Baltimore 18, Md.
40 Melrose St., Boeton 16, Moss.
13400 W. McNichols, Detroit 35, Mich.
1915 Chicago Ave., Minneapolis 4, Minn.
1402 Locust St., Konsos City 6, Mo.
3743 Grovois, St. Louis 16, Mo.
1558 Main St., Buffalo 9, N. Y.
233-9 W. 42nd St., N*w York 36, N. Y.
137 Park Ave., W., Mansfield, Ohio
214 Third Ave., Pittsburgh 22, Pa.
1239 SW 14th Ave., Portland 5, Ore.
18 So. Third St., Memphis 3, Tenn.
1205 Commerce St., Dallas, Tex.
54 Orpheum Ave., Salt Loke City, Utah
219 E. Main St., Richmond 19, Vo.
1370 S. Beretonio St., Honolulu, T.H.
fntemational Film Bureau (PD)
57 E. Jackson Blvd, Chicago 4, III.
Knowledge Builders (Classroom Films) (PD)
Visuol Education Center BIdg.,
Floral Pork, N. Y.
Pertafilms
Orchard Lake, Mich.
(PD)
United Worid Films, Inc. (PD)
1445 Pork Ave., New York 29, N. Y.
542 S. Dearborn St., Chicago 5, III.
6610 Melrose Ave., Los Angeles 38, Col.
287 Techwood Dr., NW, Atlanta, Go.
2227 Bryan St., Dollos, Tex.
5023 N. E. Sandy Blvd., Portland 13, Ore.
1311 N. E. Boyshore Dr., Miami, Flo.
Children's Reading Service
1078 St. John's Place, Brooklyn 13, N. Y.
Filmock Studios
1329 South Wabash, Chicago 5, III.
630 Ninth Avenue, New York, N. Y.
Enrichment Moterials Inc. (PD)
246 Fifth Ave., New York I, N. Y.
Society for Visual Education IPO)
1345 Diversey Porkwoy, Chicago 14
Teaching Aids Service, Inc. (PD)
LoweffAve. & Cherry Lone, Florol Park, N.Y.
31 Union Square West, New York 3
PRODUCTION EQU U>MENT
Visuol Sciences
599E — Suffern, N. Y.
(PDI
SLIDES
Key: Kodoehrome 2x2. S'A x 4<A or larget
Filmock Studios (p.2 and 4)
1329 South Wabash, Chicago 5, HI.
6S0 Ninth Avenue, New York, N. Y.
Hamilton Color Slides
(producer of 35mm and stereo duplicates)
127 N. Second St., Hamilton, Ohio
Keystone View Co. (PO-41
Meadville, Pa.
Radio-Mot Slide Co., Inc. (P-2, 4)
22 Oakridge Blvd., Daytono Beach, Flo.
FILMSTRIP, SLIDE b OPAQUE PROJECTORS
Graflex, Inc. (M)
(SVE Equipment)
Rochester 3, New York
VIowlex, Incorporated (M)
35-01 Queens Blvd., Long Islond Oty, N. Y.
LABORATORY SERVICES
Geo. W. Colburn, Inc.
164 N. Wocker Drive, Chicago 6, III.
Peerless Film Processing Corp.
1 65 W. 46th St., New York 36, N.Y.
Rapid Film Technique
37-02 27th St., Long Island Crty 1, N.Y.
MOTION PICTURE PROIECTORS & SUPPLIES
Graflex, Inc. (M)
(Ampro Equipment)
Rochester 3, N. Y.
Bell & Howell Co. (M)
7117 McCormick Rood, Chicago 45, III.
Compco Corporation (M)
2251 St. Paul Ave., Chicogo 47, lU.
Eastman Kodak Company (M)
Rochester 4, New York
RCA-Victor (Ml
Radio Corp. of Americo, Camden, N. J.
Victor Animotogroph Corp. (M)
Davenport, Iowa
PROJECTOR TABLES
The Wietheff Company, Inc.
1824 First St., Son Fernando, Collf.
Camera Equipment Co. (MD)
315 W. 43rd St., New York 36, N. Y.
Camera Mart (MO)
1845 Broadway, New York 23, N. Y.
Flormon tt Bobb (MD)
68 W. 45th St., New York 36, N. Y.
S.O.S. anemo Supply Corp. (MD)
602 W. 52nd St., New York 19, N.Y.
6331 Hollywood Blvd., Hollywood 28, Col.
RECORDS
Children's Reading Service
1078 St. John's Place, Brooklyn 13, N.Y.
Enrichment Materials Inc. (PD)
246 Fifth Ave., New York 1, N. Y.
Folkways Records b Service Corp.
1 1 7 West 46th St., New York, N. Y.
RECORDERS — PLAYERS
Allied Radio Corporation (MO)
100 N. Western Ave., ChKogo 80, III.
Graflex, Inc.
(Ampro Equipment)
Rochester 3, N. Y.
(M)
SOUND SYSTEMS
Allied Radio Corporation (MO)
100 N. Western Ave., Chicago 80, III.
DuKane Corporation
St. Charles, Illinois
(Ml
SCREENS
Radiant Manufacturing Co.
1204 So. Talmon Ave., Chieogo 8, III.
SOUND SLIDE PROIECTORS
DuKone Cerporotlon (M)
St. Chorles, Illinois
Local AV Dealers
Illinois
AMERICAN f ILM REGISTRY
1018 S. WABASH AVE.
Chicogo 5, III.
New Jersey
L. KALTMAN & SON, INC.
287 Woshlngton Street, Newark, N. J.
Ohio
COUSINO VISUAL ED. SERVICE
2107 Ashland Ave., Tolecdo 2, Ohio
M. H. AAARTIN COMPANY
1118 Lincoln Way E., Mossillon, Ohio
CLASSIFIED
SCHOOL PROJECTIONIST CLUB SUPPLIES —
Award (Certificates, Club Cords, Identification
Pins, Logs, Monuals. The School Projectionist
Club of America, Box 406E, State College, Po.
Announcing Meston's BRAND NEW Armchair
Travel Quarterly. Individuol slide descriptions
— Over 1 2,000 subjects ■ — 1 00 foreign coiMx-
tries — Special Audio Visual selecttons —
Giant size 8'/2 x 11" Special Meston slide ir»-
cluded at NO EXTRA COST. Spring 1958 Issue
now available — 25c. Meston's Trovels, IrK.
Dept. F, 3801 N. Piedras Street, El Peso, Texas.
EdScreen & AV Guicie — February, 1958
103
in selecting
16 mm sound
projectors
^°""d drum? ^^^^ionary
■^°% more UahV '" Mark ItTZ
parts to get ■ ?"°°t'' so^^^^r^ —
/— I T -— _ '^^"S full
n N^ — -_ ^" points
I Eases fii,„ 77 '
■ __^«nesses. Guarw "^'"selveTM '
_ JWagnesound, -^ simply
ONLY VICTOR OFFERS SO MANY IMPORTANT FEATURES
The above 10 points give a quick picture of the
advanced features you should expect in a modern
16 mm sound projector. Only a Victor brings you
all of them. And with every Victor you also get
the "standard" features of all quality sound pro-
jectors, including 2 speeds for sound and silent
film, still picture, and reverse projection.
Particularly important is Victor's new red,
white and blue color-coded threading. Color lines
on projector clearly show where to thread and the
sequence of threading. Other time-proven fea-
tures—exclusive with Victor— are safety film
trips, top-mounted reels, and power rewinding
with no change of belts or reels.
Victor was first to develop 16 mm projectors
and through the years Victor has been first to
perfect improvements that assure finest pictures
—finest sound— easiest operation. Victor long has
been the choice of A-V experts in 73 countries.
NE\M VICTOR VIE^VER
The first profes-
sional 16 mm
viewer with
"frame counter"
priced under$100.
Large3M"x4J4"
screen is brilliant-
ly lighted by 75-
wattlamp. Equip-
ped with f2.8 trip-
let lens. All optics
coated.
Victor Assembly 10 — Lightweight projector for small
audiences. Amplifier operates at 10 watts continuous output, 18
watts peak. Available with 9" speaker, top-mounted and fully
baffled— or separately cased 12" speaker as shown.
VICTOH.
ANIMATOGRAPH CORPORATION
EST. 1310
ONLY $92.00
A DIVISION OF KALAnr
Producers of precision photographic equipment
PLAINVILLE, CONNECTICUT
EDUCATIONAL
AUDIO-VISUAL GUIDE
March, 1958
PUBUU Ul
7:^
COURSE IN FIELD PHOTOGRAPHY
THE TERRESTRIAL GLOBE IN EDUCATION
PHYSICS FILM COURSE
MOVABLE, SELF-CONTAINED REAR PROJECTION
EFFECTIVE FLANNEL BOARDS
From "MOBY DICK," Contemporary Films
<^iyi2/yi.\V/.xlv
No maffer whUh
V^.-^>/ EVERY
PROJECTOR IS
you use**m
VIEWLEX VIEWTALK
Plays standard and long-
playing records, up to 16
— two permanent needles
on twist orm. 33V3/ ^5, or
78 r. p. m. Model WR -
4" K 6" detachable speaker
for 150 or 300-watt Viewlex
projectors. Model WHD —
6" X 9" detachable speaker
for 500-watt projector.
►
HI Fl
VIEWTALK
top quality sound-slide
unit— 3 speed record ployer
for records up to 16".
Brilliant, sharp projection
provided by VSOO 35MM
combination slide-filmstrip
projector. Projector or sound
system may be used inde*
pendently. Microphone jock
provided.
Many projectors LOOK somewhat alike, in
appearance and price — but Viewlex has
something extra! Rigidly controlled stand-
ards of QUALITY carried through every step
of manufacturing assure projectors that are
trouble free and a delight in operation.
VIEWLEX QUALITY CONTROL is a precious
property — it is the real reason why Viewlex
guarantees every Viewlex projector for a
lifetime!
V.4S - V-44S
►
For single-frame filmstrip.
The ideal budget-priced
filmstrip projector. Clear,
sharp projection; brilliant
Illumination; simple to oper-
ofe. Cannot tear film. Mod-
el V-4S 1 50 -won convec-
tion cooled. Model V-44S
300-wott motor fon cooled.
2", 3", 5" and 7" focal-
length lenses available.
WotM hrgeil £'xc&tM/e,
MamipuJureri o^ StiM Ptojedoti
^^^
igCT j^Bi
^m»
tl"
HHaii'-v
-I
V-2C • V-22C - V-25C
►
For 35mm filmstrip single
and double frame, vertical
and horizontal pictures, .2x2
and Bantam slides, any
type mount. Change from
filmstrip to slides in sec-
onds. V2C-I50-v/att, V-22C
—300-watt motor fan cool-
ed. V-25C-500-watt motor
fan cooled. 3-5-7-9-11 inch
lenses.
V-500
<
inc.
35-01 QUEENS BOULEVARD
LONG ISLAND CITY 1, N. Y.
For 35mni filmstrip single
and double frame, verticol
and horizontal pictures.
Takes 2"x2" and bantam
slides in any type mount
intermixed. New refrigera-
tor cooling. 500 Watt fan
cooled. 5 inch F/3.5 Pro-
fessional lens. Automatic
take up reel and optical
magnifying pointer. 3, 5, 7 ,
9, 11 inch lenses available.
INSTRUCT-0-MATIC
Completely automatic pro-
jection of 2 x 2 and bantam
slides. A touch of changer
automatically brings new
slide in position. Automatic
timer— remote control — lets
you sit with your audience.
500 watt fan cooled. Inter-
changeable lenses. Turns
room light off when projec-
tor is turned on.
106
EdScreen & AV Guide — March, 1958
FOR THE INTERMEDIATE GRADES
Boy of o Frontier Fort (1 reel). Here is daily life in a frontier fort in the
1790'l. We wotch young Daniel doing his daily chores, frontiersmen
using tools and firearms, and follow the dramatic preparotions to
word off an expected Indian attack.
FOR JUNIOR AND SENIOR HIGH SCHOOLS
launching the New Government (1789-1800) (IVi reels). This film visuol-
iies the problems confronting Washington, Adams, Jefferson, ond
Hamilton in our country's first yeors. Major events are shov^n — the
creation of the U. S. Bank, the Whiskey Rebellion, the Judiciary Act,
and the Tariff Act.
Reproduction In Piontf O'A reels). The difference between the processes
of sexual and asexual reproduction of plants is shown. Self-pollination,
cross-pollination, selective breeding — each illustrates reproduction
principles clearly and graphically.
The Sea: Background for Literature (1 reel). This fascinating film shows
how, again and again, the sea has served as inspiration and back-
ground for some of the greatest literary works. Included ore re-enacted
excerpts from Captains Courageous, Two Years Before the Most,
Treasure Island, and Moby Dick.
The War of 1812 (1'4 reels). In this film, the major causes, strategy,
ond results of the War of 1812 are presented. American reoctions to
the War and its effect on American-Canadian relations are illustrated
and clarified.
T/iese lilmi ore available in full, natural color or In bfock-ondw/iife.
Xi
^
^-^^^
> y
/
^
y
-<,
^'l^
^..
?
The films described below will bring new meaning to
classroom instruction. Each will exert powerful impact
on the minds of youngsters — eager to learn and only
needing a vivid picture of life beyond the classroom
to further stimulate their minds. Coronet is proud of
these films, for they represent the essentials of what
a teaching film should be — interesting, visually stimu-
lating, integrated with textbooks, and on a wide
variety of subjects for the whole curriculum.
WRITE FOR PREVIEW . . .
if you ate inferesfed in purchase, we shall be pleased to send
you prints of the films described. Use the coupon. Rental informa-
mation will also be supplied on request.
Have you received Coronet's new catalogue? . . .
just off the press! If not, simply so indicate on the coupon
and we shall send you a copy immediately. You are certain
to be pleased with this colorful 96-page book which describes
in detail more than 800 of the finest educational films, avail-
able in color or black-and-white.
THE WORLDS
LARGEST PRODUCER OF
EDUCATIONAL FILMS
Dept. ES-358
Coronet Building
Chicago 1, Illinois
□ Please send me preview prints of the films checlced
below. I understand there Is no obligation except for
return postage.
n The Wide, Wide Sea: Background for Reading
ond Expression
Q Boy of a Frontier Fort
□ Launching the New Government (1789-1800)
f~[ Reproduction in Plants
Q The Sea: Background for Literature
□ The War of 1812
n Please send me a copy of your all-new Coronet cata-
logue, containing full information on more than 800
films and how I may purchase or rent them.
School—
Address-
City-
-Zone Stole—
From ihc Coronet film, "The Sea: Background for Literature''
EdScreen & AV Guide — March, 1958
107
CLEAN YOUR FILMS
IHESMFEWMf
THIS SUMMER
■n the recent hI^k*'"'^' ^'^'^^or
editor. Ponolw'.t°^ "^ ^""
the National ^^Z*"' ''•^^«'^>'.
B.-adcasrEXee°Tnd T l'
"■cmns has launched a Jf''"
"lined drivB f^ l ^ deter-
"Sing it bpffZ ■ " y°" re
Switch to NON-TOXIC
ECCO ^1500
Antistatic film Cleaner
• Cleans Better, Dries
Faster Than Carbon Tet
• Cleans, Conditions,
Lubricates Film In One
Operation
• Non-Poisonous —
Non-Flammable
• Stops Dirt-Attracting
Static
• Fast-Oryjng
• Conditions "Green"
Prints, Kine Films
• Keeps Films Pliable,
Eliminates Waxing
• Fewer Cleanings
Needed
• Absolutely Safe for
Film, Personnel
Don't risk the health of your personnel
— stop cleaning film with deadly car-
bon tet! Start using ECCO #1500, the
anti-static film cleaner that contains
no poisonous carbon tet . . . cleans,
conditions and lubricates in one ap-
plication !
ECCO #1500 is the film cleaner
used in most audio-visual centers, film
libraries, schools and colleges. And
ECCO #1500 is used by many Holly-
wood film studios and TV networks
— NBC, CBS.
Discover for yourself that it pays
to clean film as the industry's leaders
do — with ECCO #1500.
CLEAN AND INSPECT FILM
S ONE EASY OPERATION
with
^2PeePR0L
ECCO
APPLICAYOR
Save Time, Fluid, Labor, Money!
WRITE today /or fMl fCCO "1500 brochure.
OROEII (CCO * 1 500 from your deo/or.or diracf.
•Notional Audio-Viiuol Association Bulletin, October, 1956
ELECTRO-CHEMICAL PRODUCTS CORP.
60-E Franklin Street, East Orange, N. J.
108
EDUCATIONAL
Founded
in 1922
by
Nelson L. Greene
& AUDIO-VISUAL GUIDE
March, 1958 Volume 37, Number 3, Whole Number 361
IN THIS ISSUE
C^clllc
tonal
122 POINTING SOUTH
.Article
rttcCei
123 COURSE IN FIELD PHOTOGRAPHY — Alvin B. Roberts
1 26 PHYSICS FILM COURSE — Carlton Smith
I 29 MOVABLE, SELF-CONTAINED REAR PROJECTION —
Craig Fullerton and John Roberts
130 EFFECTIVE FLANNEL BOARDS — E. Milton Grassell
1 32 TERRESTRIAL GLOBE FOR EDUCATION — Carl H. Mapes
1 34 NOTES ON DAVI'S ANCESTRY — William F. Kruse
lb.
;io
112
1 14
136
139
140
142
144
147
b
'eparinien
ON THE SCREEN
THE READER'S RIGHT — Letters to the Editor
HAVE YOU HEARD? — News about People, Organizations, Events
EVALUATION OF NEW FILMS —
L. C. Larson, Carolyn Guss, John Fritz
LOOKING AT THE LITERATURE
NEW FILMSTRIPS — Robert Church, Walter Pilditch, Harold Ward
SOUND ADVICE — About Audio Materials and Equipment
Max U. Bildersee
CHURCH DEPARTMENT — William S. Hockman
AUDIO-VISUAL TRADE REVIEW
Kyi her ^ecilurei
142 AUDIO DIRECTORY
146 HELPFUL BOOKS
154 INDEX TO ADVERTISERS
Inside Back Cover — TRADE DIRECTORY FOR THE AUDIO-VISUAL FIELD
Iducational
IRESS
iSOCIATION
OF
^AMERICA
MEMBia
NATIOKil
AUDIO-i
visH*;CfA\
BUSINESS & EDITORIAL ADDRESS: EDUCATIONAL SCREEN & AUDIO-VISUAL GUIDE,
2000 Lincoln Park West BIdg., Chicago 14, Illinois. Contents indexed in the Wilson Educo-
tional Index. For microfilm volumes, v^rite University Microfilms, Ann Arbor, Michigan.
SUBSCRIPTION PRICE (U.S. currency or equivalent): Domestic — $4 one year, $6.50 two
veors. S8 three years. Conadion and Pan-American — 50 cents extra per year. Other for-
eign— $1 extra per year. Single copy — 45 cents. Special August Blue Book issue — $1.00.
CHANGE OF ADDRESS stiould be sent immediately to insure uninterrupted delivery o<
your magazine. Allow five weeks for change to become effective.
EDUCATIONAL SCREEN & AUDIO-VISUAL GUIDE is published monthly except August
by The Educationol Screen, Inc. Publicotion office, Borrington, Illinois; Business and
Editorial Office, 2000 Lincoln Park West, Chicago 14, Illinois. Printed in the U.S.A.
Re-entered as second-class matter October, 1953 at the post office at Barrington, Illinois,
under the Act of March 3, 1879.
ENTIRE ISSUE COPYRIGHT 1958 BY THE EDUCATIONAL SCREEN, INC.
EdScreen & AV Guide — March, 1958
i
New ideas in teaching and training tools
. . . crafted by Bell & Howell, the recognized leader in audio-visual equipment.
Here are only samples of the broad line that includes: New Electric Eye
Cameras . . . Time and Motion Cameras . . . Slide and Movie Projectors . . . high
fidelity Tape Recorders ... all with Bell & Howell's famed engineering quality.
All are sold and serviced by the nation's most experienced A-V dealers.
Spool Load Electric Eye Camera
— automatic exposure control. Lets
everyone shoot expertly. 240EE.
Automatic Slide Projector— Changes
slides automatically or by remote con-
trol. Easiest to use. Robomatic.
Brilliant Multipurpose Projector
— shows both slides and filmstrips. 500
watt and 750 watt models. 724A.
4 -Speaker Tape Recorder— high fidel-
ity lor music appreciation. Unique sound
system, simple operation. 300L.
Deluxe Portable Tape Recorder— su-
perior 2-speaker model, versatile and
compact, newest control features. 775.
Heavy Duty Sound Projector -meets
all projection situations, conference
rooms to auditoriums. 16mm. 614CB.
Ask your Bell & Howell A-V dealer for a demonstration of these
and other products in the broad, quality line he carries. For full
descriptions and prices, call him today, or write Bell & Howell,
7117 McCormick Road, Chicago, Illinois.
World's most popular sound pro-
jector—theater quality pictures and
sound, proven dependability. Magnetic
recording model also available.385CR.
EdScreen & AV Guide — March, 1958
>
Bell & Howell
FINER PRODUCTS THROUGH IMAGINATION
109
Fo D FILM REPAIR AND
& D SPLICING BLOCK
RCPAfRS
DAMAGED
FILM STRIPS
AND 16MM
MOVIE FILM
Used with NEW MAGIC MYLAR 1 D95
Sprocketed Transparent Splicing Tape I U
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Cover: "Moby Dick"
The subject portrayed on this
month's cover is a portrait of Captain
.■Xhab, by Gilbert Wilson, from the
Contemporary film "Herman Mel-
ville's Moby Dick" produced and
directed by Jerry Winters. The film is
narrated by Thomas Mitchell. It is
in superlative color, and the creative
editing and evocative music livens the
heart of this immortal tale. .Arthur
Knight of The Saturday Review de-
scribes it as " . . . an incredible feat
of distillation, revealing the philo-
sophic concept and conflict that is the
heart of .Melville's great book ... a
new art form." — and Howard Thomp-
son of the New York Times calls it
"A tingling, dynamic version of Her-
man Melville's famous narrative."
Belated Credit
In the February, 1958 issue of Edu-
cational Screen, we picked up and
reprinted a three-page article titled
"let's 'see' the school's program," by
Dr. John Molstad, Assistant Professor
of Education at .Audio-Visual Center,
Indiana University. We neglected to
say, however, that this piece was
originally published by the Indiana
Teacher. We are extremely sorry for
this oversight, and wish to give them
full "credit" for first discovering its
value.
Does This Include You?
During the past several months, we
have had quite a few complaints from
subscribers concerning the condition of
their magazines (Educational Screen)
when they received them via the mails.
In most cases, the covers were defaced
or destroyed. If others have had this
same trouble, we would like to hear
about it and perhaps we will even-
tually be able to pin-point the source
of the trouble and ciadicate it.
Next Month's "Special" Issue
Our -April issue, as for several years
past, will be one of predominantly
AUDIO emphasis. .Articles such as
"Listening!!!" (a doctoral, thesis
study), "Can Tapes leach?" (an
\.ASSP research), and some latest
language lalxiratory experience make
this issue truly outstanding. There will
be a new directory, too, of sources of
instructional recordings, the conclud-
ing part of "Notes on DAVr,s .An-
cestry," and all the usual departments.
Watch lor it!
A-V in the South
In this month's editorial (see page
122) Paul Reed points South to the
strides that are being made and in
many cases the lead that has been
taken by Southern educators in the
use of .Audio-Visual materials in edu-
cation. He makes particular mention
of places and events and even cites
circumstances. Then — as though to
deliberately support his contentions,
an article appears that was written by
Carlton Smith, titled "Physics Film
Course .Aids Science Education." (See
page 126.) In reviewing this, we noted
with extreme interest that the heaviest
early interest in this film, featuring
physicist Dr. Harvey White as teacher,
was among educators in southern
states; Georgia, Tennessee and the
Carolinas. These are two enlightening
and very worthwhile items to read in
this issue. We recommend them to
all. — GM
EDUCATIONAL SCREEN & AVGUIDE
EDITORIAL STAFF
PAUL C. REED, Editor. GAIL MARTIN, Man-
aging Editor. WILLIAM 5. HOCKMAN, Editor
for the Church Field. L. C. LARSON, CAROLYN
GUSS, and JOHN FRITZ, Editors for Film
Evaluations. MAX U. BILDERSEE, Editor for the
Audio Field. PHILIP LEWIS, Technical Editor.
BUSINESS STAFF
H. S. GILLETTE, Publisher. MARIE C. GREENE,
WILLIAM LEWIN, Associate Publishers. JOSE-
PHINE H. KNIGHT, Business Manager. PAT-
RICK A. PHILIPPI, Circulation Manager. WIL-
MA WIDDICOMBE, Advertising Production As-
sistant.
Advertising Representatives
WILLIAM LEWIN, 10 Brainerd Road, Summit,
N. J. (Crestview 3-3042)
WILLIAM F. KRUSE, 2000 Lincoln Park West
BIdg., Chicago 14, III. (Bittersweet 8-5313)
EDITORIAL ADVISORY BOARD
JAMES W. BROWN, School of Educotion, Son
Jose State College, California
EDGAR DALE, Head, Curriculum Division, Bu-
reou of Educational Research, Ohio State
University, Columbus
AMO DE BERNARD IS, Assistant Superintendent,
Portland, Oregon, Public Schools
MARGARET W. DIVIZIA, Supervisor in Charge,
Audio-Visual Education Section, Los Ari-
geles City Schools, Los Angeles, Californio
W. H,. DURR, Supervisor, Bureou of Teaching
Materials, State Board of Education, Rich-
mond, Virginia
CHARLES F. HOBAN, Project Big Ben, Univer-
sity of Pennsylvania, Philadelphia
EMILY S. JONES, Executive Secretary, Educo-
tional Film Librory Association, New York
City . .
F. EDGAR LANE, Supervisor, Instructional
Materials Department, Board of Public In-
struction, Dade County, Florida
F. DEAN McCLUSKY, Professor of Education,
Head of Audio-Visual Education, Univer-
sity Extension, University of California ot
Los Angeles
SEERLEY REID, Chief, Visuol Education Service,
U. S. Office of Education, Washington
CHARLES F. SCHULLER, Director, Audio-Visuol
Center, Michigan Stote College, East Lon-
sing, Michigan
ERNEST TIEMANN, Director, Visual Instruction
Bureou, Associate Professor, Division of
Extension, The University of Texas, Austin
DON WHITE, Executive Vice President, Na-
tionol Audio-Visuol Association, Evonston,
Illinois
110
EdScreen & AV Guide — March, 1958
YOU decide
how dark
you want your
audio-visual
room with . . .
LEVOLOR
A.V. blinds!
( AUDIO-VISUAL)
The lighting conditions of an audio-visual
room should always be at the complete
discretion of the instructor. Various
conditions, subjects and equipment require
elasticity in the control of light. And this
control should be simple and immediate.
Levolor A.V. (audio-visual) Blinds enable
you to change the room from optimum
darkness to a soft diffused light simply by
pulling the tilt cords.
For full details and specifications, write to
LEVOLOR LORENTZEN, INC., Audio-Visual
Dept, 720 Monroe Street, Hoboken, N. J.
Be sure to specify
The Scientifically Developed Audio-Visual Blind
COPYRIGHT; LEVOLOR LORENTZEN. INC.
EdScreen & AV Guide — March, 1958
in
The reader's right
Send leHers »o EdSCREEN & AVGUIDE, 2000 Lincoln Pork W«st, Chicogo 14
Backs Up Issue
Kditor: Congratulations for your
pungent statement to the Misguided
Scientists in the January issue of Ed.
Screen.
I suspect we need more of this for a
better sense of direction. '
Williiiiii Fulton
Assoc. Prof, of Education
The University of Oklahoma
Norman, Oklahoma
In Hearty Agreement
Editor: I have just read your editor-
ial in the January issue of EDUC.A-
TION.AL .SCREEN. I heartily endorse
your views about tlie "misguided scien-
tists." This confusion between mate-
rials produced for entertainment and
those produced for education appar-
ently is common in all of the mass
media.
L. Keith Tyler, Director
Institute for Education by Radio-Television
1 he Ohio State University
Editorial Note
We were slightly misguided ourselves
in writing the January editorial titled
"Misguided Scientists." This editorial
was based upon an authoritative news
storv date-lined Hollywood and pub-
COMPARISON
PROVES...
PUTS MORE LIGHT
ON YOUR SCREEN!
Compare the Transpaque side by side with any other projector on the market.
Project the same picture size with each . . . with the same materials, opaque or
transparent. You'll find the new Transpaque puts up to twice the liglU on the
screen with opaque materials ... up to three times with transparencies.
This means you can use the Transpaque from the front
«^ or back of the room, and even for rear projection, without
Jp f; ' ' pulling out lights or drawing shades. Selection of projection
■xmf' jl|ft^ lenses from 4" to 40" focal length permits you to use any
screen at any distance.
You can purchase the Transpaque complete for opaque,
table, or overhead projection. Or, you can purcha.se this
unit for one type of projection now and add equipment for
other uses later. See it demonstrated in comparison with
others and you'll be convinced that this is truly the aristo-
crat of visual communication projectors. Write us to
arrange a demonstration for you.
TRANSPAQUE
OPAQUE PROJECTOR
PROJECTION Optics
PROJECTION OPTICS CO., INC. 330 Lyell Ave., Rochester 6, N. Y.
lished in the November 17. New York
Times. Since the publication of our
editorial we have learned that the
physics films are not to be produced by
a Hollywood company. .\ contract has
been signed for the production of
these films by one of the oldest and
largest educational film producers. .Ap-
parently this happened between the
time of the New S'ork Times story and
the publication of our editorial. We
are sorry for this confusion, but we
sure are glad that these important
films are to be produced by people
who have jjroved they know how to
make educational films.
Puiil C. Heed
Senator Likes Ed. Screen
Editor: 1 am always interested to
read through issues of your fine publi-
cation. 1 notetl with particular inter-
est the helpful annual Blue Book of
.Audio-Visual Materials in the Decem-
ber, 1957 i,ssue.
Alexander Wiley
Wisconsin Senator
United States Senate
Washington, D.C.
Ad Interest Holdover
Editor: Will you please supply me
with the address of the following firm
if it is still in operation? The Ameri-
can Classical League Service. We wish
to order materials advertised by you
in 1952.
Teresa L. Oden. Coordinator
Audio-Visual Kducation
Laurel City Scliools
Laurel, Miss.
s.o.s.
Editor: May I add a plaintive foot-
note to Stan Mcintosh's letter in the
February, I9,")8 issue of Ed. Screen,
page 60, in whidi he credits "Destiny.
cleKieffer, antl an able .Archives Com-
mittee" for finding his lost copy of
-Anna V. Dorris' Book?
Remember t h e original "reader's
right" item (June, 1957, page 271) in
which I mentioned my copy of Dorris
as being one of my earliest contacts
with the field and a constantly ready
reference?
It was too ready ... I lent it to
someone . . . and now MV CX)I'Y IS
MISSING! Can you put dcKictfer and
the Archives Committee on the trail? (I
presume you have little influence with
Destiny?)
Honest, the book IS lost . . . and I
hope whoever has it will see this letter.
Henry C. Runrk. jr.
Director of Information
National Audio-Visual Association
Fairfax, Virsinia
112
EdScreen & AV Guide — March, 1958
FREE! a double RCA Victor record /r^^^
bonus just for making teachers happy ! '**=*'fl^
MODEL
EDR-2
I
MODEL
EDR-1
WITH THE NEW RCA "SCHOLASTIC" RECORD PLAYERS
A valuable BONUS CERTIFICATE entitling you
to purchase RCA Educational Records at a 3^
reduction from nationally advertised prices . . .
PLUS a special Sampler Record containing several
selections from RCA's extensive Educational Record
collection! Yours at no extra cost with every new
RCA "Scholastic" Record Player!
Here's an opportunity not only to save money on
records but also to acquaint yourself with these new
audio aids —especially designed for school use. For
instance, the Model EDR-2 is a High Fidelity
Record Player featuring "Tri-Coustic" sound to
bring the wondrous realism of high fideUty into
every classroom . . . plus a special microphone in-
put for adapting the record player to public address.
Or, perhaps you prefer the EDR-1 . . . RCA's low-
cost portable that features a 2-speaker sound
more
system, rugged, long-life construction, and
usable power than any player in its class !
Call your RCA Audio- Visual dealer or drop in and
talk over this big-bonus offer. Have him demon-
strate these all-new RCA audio aids to education.
Now is the best time!
RCA Educational Services,
D-ll
Camden, New
Jeriey
Please sen
d information on
the new
RCA
"Scholastic'
Record Players and
the name
of my
nearest RCA Audio-Visual Dealer
NAME
srHOOi
AnnsFSS
riTY
ZONE
STATE
RADIO CORPORATION of AMERICA
EDUCATIONAL SERVICES
CAMDEN, N. J.
Tmk(s) SJ
EdScreen & AV Guide — March, 1958
113
News about people, organizations, events
Have you heard?
Film Postal Rates Bill
Congress is being asked to approve
a 25 per cent boost in the "Book
Rate," which now also encompasses
the postage rate on educational mo-
tion pictures. H.R. 5836 also proposes
to remove territorial limits on "library
book rate" film shipments, but at
present provides that all non-profit
organizations, except schools, establish
their eligibility with their local post-
masters before being eligible to mail
at this rate. Comments on likely ef-
fects of such legislation, if enacted,
would interest NAV.A, Fairfax, Va.
Excise Tax on
Educational Audio?
The Excise Tax Technical Changes
Act (H.R. 7125) proposes a 10 per
<ent excise tax on all tape-recorders
and on educational-type record and
transcription players. Efforts are being
made to exempt "complete transcrip-
tion-playing phonographs of the type
primarily designed for reproduction of
audio teaching materials in schools,
churches and industry." The exemp-
tion of tape recorders is reportedly
more difficult because those sold for
educational use are generally not too
different from tlie units going to home
users. Devices used primarily for edu-
cation have never before been sub-
jected to excise taxes, in the theory
that schooling should be aided, not
taxed.
Walter Bell, DAVI
President-Elect
Cliarles 1-'. Sdiuller, Director of the
.W Center at Michigan State Univer-
sity, has been confirmed, without op-
position, as president of D.WI. Walter
S. Bell, veteran Director of .\-V Edu-
cation in the .Atlanta public schools,
was chosen president-elect in a close
referendum vote over James D. Finn,
Chairman of the .AV Department of
the University of Southern California
School of Education, and Neville Pear-
son, of the University of Minnesota.
Vice-President-elect is Helen Ratch-
ford, director. Division of -W Educa-
tion, Los Angeles County Schools.
Newly elected board members at large
were Edgar F. f.ane, Wanda Daniel
and Harold Wigren.
Cracker-Barrel Discussion
The Harwald Company, 1245 Chi-
cago Ave., Evanston, Illinois, held a
most successful three-day "AV Cracker-
Barrel" program, Feb. 13-15, that drew
a representation of A-V leadership that
would have done credit to any official
national meet. On each of the three
days the sessions ran from early morn-
ing until 9:30 and later at night.
Among the participants were Dr. Wal-
ter Wittich, University of Wisconsin:
Dr. Robert Snider, Univ. of Chicago:
Dr. Francis Almstead, N. Y. State
Hoard of Education: Dr. James P. Fit/-
rhe Keystone
Overhead Projector
is really a
MULTI-PURPOSE
Projector
It sable I or:
Sundard (3V4" x 4") Lantern Slides.
Tachistoslides (4" x 7"). '."' or 2>4" Slides.
Strip-Film. Micro-Slides.
It's a Real Daylight Projector — the lens system concen-
trates the light over a relatively small area, so that clear,
brilliant projection is attained.
It is small and light — weighs less than 20 pounds.
Versatile and efficient.
Our Local Representative Will Demonstrate Upon Request.
KEYSTONE VIEW COMPANY, Meadville, Pa.
Since 1892 Producers of Superior Visual Aids
water, Chicago Public .Schools: Jack
Ellis, Northwestern University: Carson
Graves, Syracuse University; Wanda B.
Mitchell. Evanston High School, and a
large number of "V.l.P." representa-
tives of inilustry and education. The
Harwald soiree was reminiscent of the
industry-sponsored type of educator
(onference initiated long, long ago by
such firms as DeVry and Keystone
\'iew. The annual worksho]>s of the
C;alvin Company are in the same tra-
dition. The Harwald Company's prin-
cipal lines include the Inspecto-Film,
the Movie-Mite projector, and profes-
sional editing eiiuipment from Great
Britain.
DAVI Meets in Minneapolis
.\11 A-V roads lead to Minneapolis
.\pril 21-25 for the annual meeting of
the National Education .Association's
De|)artment of Audio Visual Instruc-
tion.
The D.VVl Board of Directors meets
Sunday, April 20. The 21st (Monday)
is given over to meetings of 15 "Na-
tional Project Committees." Tuesday
and ^Vednesday mornings will be
taken u|) l)y sessions of occupational
groups. Tuesday afternoon will feature
a conference-ty])e session headed by
Dr. James ). McPherson on the ".\-V
Credo." The afternoon ses.sions are
left open tor educational field trips
and lor the commercial exhibits. The
:Mniual business meeting will be held
Friday morning, .\pril 25. Three eve-
ning general sessions to|)ics are on
"Extending Educational Horizons,"
"Effective Communication" and a de-
bate on "Educational Television."
Of special interest to the A-V Indus-
try is the Monday morning meeting of
the Connnittee on .Archives and His
tory, and an extensive historical ex-
hibit of the contributions leaders of
the industry have made to the devel-
ojjment of the resources of .\-V edu-
cation. Dr. .Abraham Krasker, Boston
University, is chairman; Ellsworth C.
Dent, vice-president of Coronet Films,
co-chairman.
The exhibit is being arranged under
tlie direction of M. I. Smith, veteran
head of the Division of .Audio-Visual
Projected Aids at the Duluth public
schools. The exhibit will include near-
Iv a score of historic projectors — Edi-
son 22mm, Pathescope 28mm, Bell fe
Howell IV'/amm, Victor's 35nnn and
Uimm and others of similar vintage.
Acme. Bausch and I.onib, Spencer,
114
EdScreen & AV Guide — March, 1958
^
A
5
J964
OVER THE YEARS
Flexalum Audio-Visual blinds
will be your most economical,
most practical
classroom window covering!
Flexalum A-V Blinds give you everything from full
daylight (without glare) to "projection" darkness —
yet they cost less to install than any combination of black-
out and conventional window covering. What's more, they
cost less to maintain, too. Flexalum's special spring-tempered
aluminum, wipe clean plastic tape and nylon cord give
years of trouble-free service. (That's certainly a comfort
in these days of ever-increasing maintenance costs.) And,
the greater number of slats per blind, special tape construc-
tion and light trap channels enable you to turn any class-
room into a dark auditorium at the flick of a cord. Less light
comes in . . . less money goes out — with Flexalum A-V
blinds . . . sold with a written five year guarantee by
Hunter Douglas Aluminum Division of Bridgeport Brass Co.
AUDIO-VISUAL
BLINDS
Hunter Douglas Aluminum Corp.
405 Lexington Ave., New Yorit 17, N. Y.
I am interested in getting (at no obligation) D specification data
□ cost estimates on Flexalum* Audio- Visual Blinds
ES-3-58
NAME TITLE.
(PIc«M Print)
CITY STATE..
EdScreen & AV Guide — March
115
SVE and oilier early names will also
be rejiresented.
This historic note will also be tar-
ried out in some of the DAVI Trade
Show exhibits. Mr. Dent is writing to
former exhibitors suggesting emphasis
in their displays on the many impor-
tant developments they have pio-
neered in.
School Facilities Council
At AASA Regionals
"Planning School Buildings and
Equipment to .Achieve Maximum Effi-
ciency in Instruction" is the theme of
a series of discussion meetings arranged
bv the School Facilities Council for the
American .Association of Schfjol Ad-
ministrators Regional Conferences.
Foy Cross, Zeph Marsh and Charles
Stock will chair the panels at St. Louis.
San Francisco and Cleveland.
The Council is also planning a TV
film specifically designed to assist su-
perintendents and boards of education
throughout the country who are faced
with bond issue votes for new school
construction. The SFC address — 26
Washington Place. New York 2.
Obituary
Yale University Press Film Service
advises us of the death of veteran au-
dio-visualist J. Irving Greene. For
more than .SO years he had served as
Director of Distribution for the Yale
NEW — 'isk about: new
self-compensating take-up
reel arm; Improved mo\ie
matif amplifier; Lease and
Rental plans.
.Sec all I 'SI projectors
DAVI
convention
Minneapolis, Minnesota
Th« TSt Mod*) D, for both htge screen
proieclion ond TV-type picture art built-
in screen. Includes mogaiine for repeti-
tive proieclion wilhotil rewinding-
r
The TSI Duollte, provides
large screen projection and
also TV-type pictures on
built-in, folding screen.
Holds up to 2000 ft. of film.
iiMcx>^^orr
OF MOTION, SIGHT AND SOUND
NOW IN J^
UN DARKENED
ROOMS
'Xm-
I
Th* TSI DeVrylito, small and light
weight, provides unsvrfxissed picture and
sound for auditoriums and classrooms.
Accommodates up to 2000 feet of film.
Tlw TSI Moviwnalic, with built-in.
folding screen, weighs less than 25 lbs.
Use in lighted and darkened rooms.
Repeals film without rewinding.
The power of motion pictures is now yours
to employ virtually anywhere. There's a
TSI projector for every use — desk top,
office, shop or auditorium with standard
projection, repetitive projection, and
built-in TV-type screen. All are light
weight, and of unique design for economi-
cal upkeep. TSI users comprise a blue
ribbon list of businesses and educational
institutions in the Americas and overseas.
Let us arrange a demonstration through
our dealer. No obligation to you. Write
or call direct to:
Wally Moen
TECHNICAL SERVICE, INC.
30865 Five Mile Road * Livonia, Michigan
NEW YORK OFFICE
141 E. 44th St., New York 17
WEST COAST OFFICE
4357 Melrose Ave., Hollywood 29, California
®
CHRONICLES OF AMERICA
PHOTOPL.AYS, and, since 1956, also
of the new PAGEANT OF AMERICA
FILMSTRIPS. "We were all very
fond of Mr. Greene," his colleagues
write. "He was a thoroughbretl and
everyone who knew him thought very
highly of him."
NAVA Convention Plans
.'\ committee of 15 met for two davs
at New Orleans to work out plans for
the convention and trade show of the
National Audio -Visual .Association.
Dates: July 26-29. Place: Hotel Mor-
rison, Chicago. Theme: "Audio-Visual
1960." Format will follow that of last
year, breakfast to noon Monday and
Tuesday convention sessions: trade
show every afternoon, starting Satur-
day to permit greater attendance by
those attending continguous conven-
tions and meetings — educational film
libraries, medical-science, industrial
training, religious. .Audio-visual wor-
ship service Sunday morning: work-
shop on the use of .A-V in religious ac-
tivities Sunday afternoon and evening.
Sales ineetings will be concluded prior
to opening of convention sessions. An-
nual N.AV.A convention dance Satur-
day night.
Illinois A-V Association
The spring meeting of the Illinois
.Audio-Visual .Association will be held
in Springfield, Illinois, on April 11th
and 12th. For particulars consult Mrs.
Beatrice Simmons. Office of the State
Superintendent of Instruction. Spring-
field. Illinois.
New NAVA Directory
.All types of audio-visual presenta-
tions, projection services, rental or pur-
chase of A-V equipment, tape record-
ings of meetings, rental of 16mni films,
etc., throughout the United Slates and
Canada can now be obtained through
the use of the new directory publislied
by the National .Audio-Visual .\sso<ia-
tion, Fairfax, Virginia.
The N.W.A Membership List and
Trade Directory contains information
on the specific services offered by some
400 A-V dealers.
The Directory lists N.AVA dealers by
geographical location so audio-vi,sual
users can locate and use the services of
any dealer, near or distant, for confer-
ences, sales meetings, exhibitions, re-
lisiious meetings, or any other situation
invoKing the use of audio-visual mate-
rials.
Single copies of the Membership
List and Trade Directory are available
free to audio-visual users from the Na-
tional Audio-Visual .Association. Box
i^l. Fairfax. Va.
116
EdScreen & AV Guide — March, 195&
. USAF Thunderbirds
P A film entitled THUNDERBIRDS
produced by the United States Air
Force, did very well in the recently
held foreign film festivals. THUN-
DERBIRDS was accepted for partici-
pation in the following events: Edin-
burgh International Film Festival:
VII International Film Festival, Ber-
lin; and the VIII International Exhi-
bition of the Documentary and Short
Film, Venice.
In addition to qualifying for letters
of participation at these festivals, the
film received a special mention of pho-
tographic excellence from the Venice
Festival. THUNDERBIRDS was pho-
tographed in color and is 13!/. minutes
in length. It was produced completely
in the Service. The contents depict
the demonstration of the famed United
States .Air Force acrobatic team and
some very unusual photographic tech-
niques are employed. The film is avail-
able for loan for public nonprofit
showings and nonspon.sored television
release through the closest United
States .Air Force film exchange. It is
also available for purchase through
United World Films, Inc., H45 Park
.Avenue, New York, N. Y.
F. F. Award
Coronet Instructional Films, Inc. has
added another George Washington
Medal to its growing collection of
Freedoms Foundation awards. This
year's prize is for "The Boyhood of
George Washington" and is the only
one among ten awards for 16mm films
that carries the "Distinguished Service
Award" asterisk. A gold medal also
goes to the National Council of
Churches of Christ in the U.S.A. for
its film "Broken Mask." This is the
film that was featured in the Sunday
worship service at the NAVA con-
vention last year.
NU Summer Session
Ihe 1958 summer session of the
course 225-C07, "Audio-Visual Teach-
ing .Materials in the Classroom," will
be held at Northwestern University,
Evanston. 111. Charles R. Crakes will
conduct the course as he has done for
the past fifteen years. The class will
meet five times per week, for a period
of six weeks and will carry credits of
three hours.
Second Medical Workshop
The Second Medical Motion Picture
■W'ork.shop will meet on the sound
stages of The Calvin Company, Kansas
City, Mo., April 15. 16 and 17, 1958.
Tmtion will be $60 including all work-
"ig sessions, three luncheons and the
Workshop banquet. Advance registra-
tions are required. Attendance will be
linnted to 150.
EdScreen & AV Guide — March, 1958
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117
The Workshop is being planned by
Neal Keehn, Vice President of The
Calvin Company, in cooperation with
Dr. David Ruhe, Director, the Depart-
ment of Audio-Visual Education of the
University of Kansas Medical Center,
and Mr. C. Graham Eddy and .Mr. L.
Paul Flory, Chief and .\ssistant Chief
of the .Medical Illustration Division.
Education Service of the Veterans .Ad-
ministration, Washington, D. C.
Full information is available from
the Director of the Second .Medical
Workshop, The Calvin Company, 1105
Truman Road, Kansas City 6, Mis-
souri.
Can't Ignore TV
"Educators can't ignore TV as they
plan for the future" said President
H. K. Newburn of the Educational
Television and Radio Center, in an
address delivered recently before the
1 1 th annual Teachers Education Con-
ference at the University of Georgia in
.\thens.
He said there is evidence that the
average child of school age spends
more time viewing television than he
spends at school . . . that any activity
which involves such a percentage of
the child's time is worthy of consider-
able attention on the part of school
people.
Discussing the actual use of TV for
teaching, Newburn says that the unini-
tiated assume that education by tele-
vision simply means bringing a cam-
era or cameras into the classroom
where the teacher does what comes nat-
urally. But the teacher on TV faces a
situation which calls for preparation
and dynamic tediniques. She must be
prepared to call on specialists in elec-
tronics and communications as well
as the usual library specialists, content
authorities and cuniculuni experts.
Since lack of two-way communica-
tion is a major problem with televised
education, the TV teacher must make
up for this shortcoming by providing
other means of participation. Key
questions might be suggested for dis-
cussion, reports of a written nature
could well be assigned, readings sup-
plementing and reinforcing the tele-
vision presentation should be outlined
and required.
Newburn notes that television can
be an important means of supporting
the classroom teacher, since through
this medium the specialist in a given
field can provide the lecture part of a
course to a large number of students in
various classes while the classroom
teacher can handle the discussion, te,sts,
evaluations and conferences so impor-
tant to the total teaching situation.
People in the News
Ann Arbor, Mich.: Lloyd S. Michael,
superintendent of Evanston, Illinois.
Township High School, has joined the
Board of Directors of the Educational
Television and Radio Center. In this
capacity he will help to decide policy
of the national organization. The
ETRC .serves as network headquarters
for the country's noncommercial ETV
staitons. The Evanston High School is
experimenting with television in in-
struction.
Warsaw, Indiana: Norflet, "Pete"
Hamzy has been a|)pointed District
Manager for the Da-Lite Screen Com-
pany, Inc., Warsaw, Indiana. He will
cover the Southwest states with head-
quarters at 7469 Mohawk .Avenue. Fort
Worth 16, Texas.
Pete is well known in the photo-
graphic circles of the South. His work
COMPLETE SERVICES TO PRODOCERS OF 16min
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Film Library
GEO. W. COLBURN LABORATORY INC.
164 NORTH WACKER DRIVE • CHICAGO 6
TELEPHONE DEARBORN 2-6286
and ac(iuaintantes in the .Audio-Visiia
F'ield will be of tremendous assistant i
in rendering service to Da-Lite Dealer
and other potential users of Da-Lit(
products in the Southwest territory.
Johnson City, New York: A. A. Da
vis has been appointed Regional Direc
tor, Visual Aids. Ozalid Division, Gen
eral Aniline and Film Corporation, ac
cording to announcement by James .A
Iravis, Ozalid General Sales Managei
Davis was formerly regional manager
RCA Visual Products. He was also in
structor at the NAV.A institute, Indi
ana University.
Wilmette, Illinois: Robert P. Brown
presently Manager of Encyclopaedi
Britannica Films' Midwest Regiona
Office and an eleven-year veteran witl
the company, has been appointed Man
ager of the Encyclopaedia Britannic,
F'ilms, Inc. Development Departmeni
Mr. Brown will head the group o
EBFilms people who will carry th^
story of educational film utilization ti
school personnel throughout the couii
try.
Succeeding Mr. Brown as Regiona
Manager will be Ralph Wagner, prt
viously District Manager for Missour
and East Kansas.
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118
EdScreen & AV Guide — March, 1955
PHOTOPLAY FILMSTRIPS
Prepared by William Lewin, Ph.D.
Knights of the Round Tobie — A set of
two filmstrips. Part One, 25 frames,
exploins the background of the story,
its theme, its significance as an early
ottempt to organize a league of nations
and how the United Nations Security
Council is the Round Table of today.
Port Two, 28 frames, tells the colorful
story of the great legend, based on the
M-G-M photoplay. $7.50.
A Lesson in Mythology — Explains
Andromeda, the Minotaur, Iphigenia,
etc., based on M-G-M's The Living Idol.
25 frames, color. $7.50.
The Gloss Slipper — The charming fairy
tale of Cinderella, told in a new way,
based on the M-G-M photoplay. 36
frames in full color. $7.50
Alexander the Greot — Biography of
the first man to conquer the civilized
world, based on the photoplay. Shows
Alexonder's effort to unite Europe and
Asia, a task with which the U.N. is still
faced. 55 frames. $7.50.
Adventures of Robinson Crusoe — In
full color, 50 frames, a clear pictorial
guide to the Defoe classic, based on
the United Artists screen version. $7.50
Richard III — Based on Laurence 01 iv-
ier's colorful screen version of Shake-
speare's famous ploy. 48 frames. $7.50
Romeo and Juliet — Shakespeare's great
love story illustrated In color from the
J. Arthur Rank production filmed on
location in Verona and other Italion
cities. 44 frames. $7.50
EDUCATIONAL & RECREATIONAL GUIDES, Inc.
10 Brainerd Road, Summit, New Jersey
Columbus — Black-and-white, based on
the J. Arthur Rank production starring
Fredric March. 55 Fromes. $3.50.
The Vikings — In full color, 47 frames,
based on the Kirk Douglas production.
$7.50.
Hansel and Gretel — In full color, 42
frames, the highlights of the beloved
fairy tale as performed by the charm-
ing Kinemins of Michael Myerberg's
screen version, released by RKO Radio
Pictures. $7.50.
Greatest Show on Earth — In full color,
a lively pictorial guide to the circus,
based on Cecil B. DeMille's Technicolor
photoplay, which won the Academy
Award in 1953 as the best picture of
the yeor. 40 frames. $7.50
Ulysses — In full color, 64 frames, a
pictorial guide to the new Paramount
screen version of Homer's Odyssey, pro-
duced in Italy. An invaluable aid to the
study of the classic. $7.50.
I EdScreen & AV Guide — March, 1 958
119
tf
^''y\
120
1
EdScreen & AV Guide — March, 1958
KODAK MMES tUDIO-VISUAL NEWS
ANN0UNCIN6 A NEW KODAK
PAGEANT SOUND PROJECTOR
AT A NEW LOW PRICE
The new Kodak Pageant Sound Projector,
Model AV-085, rolls prices back to 1955-56
levels. It lists for just $439!* At the same time,
it has all the essentials for good 16mm sound
projection. The AV-085 is a true Pageant.
As with all Pageant Projectors, you never
oil the AV-085: it's permanently lubricated
for you at the factory. As with all Pageants,
it is easy to operate, sets up in a jiffy with
folding reel arms, attached belts, and simpli-
fied film path. And it has Kodak's exclusive
Super-40 Shutter for added screen brilliance.
New features, /oo— There's a powerful,
sensitive new amplifier, designed around
printed circuits, to make it more compact,
rugged, easy to service. It delivers its full
rated 8 watts. For better listening, the speaker
is housed in a baffled enclosure which as-
sures good response over its entire frequency
range. The speaker itself is an 1 1-inch oval —
shaped that way to make it compact— and
designed to give you the same effective cone
area as a conventional 8-inch round type.
The Model AV-085 has a new type of pull-
down claw that's virtually wearproof, made
of hard tungsten carbide. You'll have no
problems with municipal electrical codes
either— a new 3-wire cord provides for
grounding, adapts to ungrounded outlets, too.
Ask your Kodak Audio- Visual dealer to
demonstrate the new AV-085 Pageant. Or
write for Bulletin V3-22 for full details. No
obligation, of course.
*List price, subject to chnnite without notice.
EASTMAN KODAK COMPANY, Dept. 8-V, Rochester 4, N. Y.
New low-cost Pageant Model AV-085 comes with
economical 750-watt lamp, exclusive Kodak Super-
40 Shutter for brilliant pictures on the screen.
Resonant, natural sound comes from new 11 -inch
oval speaker in bafFled enclosure. Oval shape
lends rigidity, makes case more compact.
EdScreen & AV Guide — March, 1958
121
editorial
POINTING SOUTH
We know it isn't polite to point, but maybe The
South and especially the educational leaders of The
South will forgive us if we jxjiiit toward them this
month. The point we want to make is that the whole
country should sit up and take notice of some of
the ways The South is leading in audiovisual matters.
Let's look at some "lor instances."
Take the matter of constructing and operating
non-commercial educational television stations. Not
only was the first one in Houston, Texas, but of the
twenty-eight stations now on the air, ten of them
are in The South. That's thirty-six per cent! And
the only state in the nation that can boast of a chain
of educational television stations capable of reaching
every classrooin and person in the state is Alabama!
Compare this with the situation in the populous and
prosperous Middle Atlantic and New England region,
including the great Empire State of New York. In
this whole area there arc but three stations, and
none of these is in the state that first proposed the
idea of state networks. New York.
Now consider this. One of the most significant
recent developments in audiovisual affairs was the
announcement last year that a whole year's high
school science course was to be made available on
film. Subsecjuently one hundred sixty-two lecture
and laboratory sessions with one of the nation's finest
physics teachers were put on film. Here was imagina-
tive enterprise! Here was a ihallengiiig opjiortunity
to use motion piciures in a way tliey had never be-
fore been used. Here was potentiality for attacking
a critical educational problem, the improved teach-
ing of science. The .South responded first with the
most. Early reports indicated that two-thirds of all
these physics films in use were being used in the
classrooms ol The South.
Here is another example. A brochure, "Teaching
.Materials in the Mcxlern School, " was developed near-
ly a decade ago by the Southern States Work-Confer-
ence on Educational Problems. This was one of the
earliest statements of an "instructional materials"
concept giving consideration to audiovisual materials
in relation to all other instructional materials. It
summarized the experience and thinking of forward
looking Southern educators and pointed the way for
others. There are many who now believe that the
normal evolution in the administration and use of
audiovisual materials is toward their inclusion in a
total instructional materials context. Pronouncement
and practice in The .South were in the lead.
Finally, here is an instance of creative leadership
that is brilliantly daring. Southern educators are
proposing to interrelate with picture and sound more
than one hundred thirty institutions of higher educa-
tion. Through closed circuit television a teacher in
any one institution would be immediately available
on the campus of any and all other colleges and
universities of the .South. This is not just "dream
talk" either. This project that would cost more than
a hundred million dollars is being considered as a
practical and economical adaptation of new com-
nuniications tools to the tasks of higher education.
This is leadership thinking of the highest order.
From our snuig Northern cjrientation, these things
they're doing in The South seem all the more re-
markable, in matters that are extremely im|)ortant
for audiovisual education, and for all education. The
South is pointing the way for the rest of the country
to follow. So, even in mid-winter, while it's still cold
u]) here, our editorial hat is off in salute, and is
pcjinting appreciatively to The South.
Paul e. Reci
122
EdScreen & AV Guide — Morch, 1958
Costumes, when worn either by the natives or members of the
four, add color and interest to a picture. They also aid in vis-
ually identifying locale.
by Alvin B. Roberts
Autlio-Ttsual Director
Western Illinois University
.Macomb, Illinois
COURSE IN FIELD
PHOTOGRAPHY
tour members share interests and benefits
FOK more tiian tiiirty years the
author has conducted field tours
for high school students or teach-
er groups. Throughout that period of
time he has had an opportunity to
observe hundreds of people attempt-
ing to malte picture records of their
trips. With tlie introduction of the
2x2 slide camera and Kodachrome
Film, interest in picture taking in-
creased tremendously. This work with
many different teacher groups showed
that hel]) wa.s needed in learning to
operate the camera, reading a light
meter, selecting appropriate subjects,
and in composing, and in organizing
a narration. Five years ago for the
first time. Western Illinois University
offered a course in Field Photography
in an effort to assist tour members
in getting a better set of pictures,
either for use with groups in their
own communities, or with the students
in their classrooms.
It is surprising to note the number
of people who start on a rather ex-
tensive tour with a camera about
which they know practically nothing.
One person may report. "I have never
taken pictures, but my son wanted
me to take his camera." Or another
may appear with a brand new camera
that some club or other civic organi-
zation has presented as a gift; and
yet not have tlie slightest idea as to
how to operate it. Consecjuently. the
first part of the course in Field Pho-
tography centers on the operation of
the camera. Usually a couple of hours
at the first orientation meeting is
given to those who are going to take
pictures. During this time each in-
dividual is given whatever help is
required in laarning to load and un-
load the camera, also pointers on how
to hold the camera, how to release
the shutter, how to use the range-
finder, how to set the stop, and shutter
speed. Practice is also given in the
use of the light meter and in trans-
ferring the readings to the camera.
For those who do not have light meters
instruction is given in the use of
light charts. If it seems advisable the
group is divided so that three or four
people working together will have
access to a light meter. The hours so
spent saves valuable time when en
route.
Considerable help is needed in the
(omposing of the picture. It is com-
mon to assume that all that is neces-
sary to get a picture is to point the
camera and release the shutter. The
author, on the first two or three days
of the tour, uses a camera with
EcJScreen & AV Guide — March, 1958
123
Student's are instrucfed in photo-
equipment', and picture-taking techniques
ground-glass viewfinder. In this way
good and bad composition of the same
subject can be shown, and within a
relatively short period of time most
of the tour members are able to fol-
low suggestions in the selection of a
subject and in determining the angle
that will give best results. With twenty
or thirty people, considerable time, is
required for the first two or three
days; but once they become proficient
in the operation of their cameras and
are familiar with the basic principles
of composition, real headway can
then be made in the selection of sub-
jects.
Many feel that all one needs to do
in making a picture record of a tour
is just shoot whatever is handy and
then organize the pictures taken into
a Travelogue or teaching unit. When
a person working on such a basis re-
turns home he will find that he may
have hundreds of scenic shots but not
very many, if any, of the people,
their homes, the industries, agricul-
ture, products, methods of transjxjrta-
tion, monuments, public buildings,
and other subjects that may be needed
to give a well-rounded and balanced
view of the region covered. Much
time is given in helping the tour
member plan a picture record. Most
of this work will need to be done in-
dividually, as each person on the tour
may have an altogether different use
for the pictures he is taking. Most
travelers are interested mainly in a
series of pictures that can be used as
a travelogue which they may share
with their own students, or people in
their community. In addition, some
may want to produce teaching units.
In this latter area again individual
work is required because of the various
subject areas in which the members
of the tour group are interested. At
first, it seems or appears quite difficult
for a person to think of specific pic-
tures to take in an area that is entirely
new to him; however, the author has
f<Mind that by the use of travel folders,
booklets, postcards, anil pictures se-
lected from magazines in advance—
the prospective jjliotographer may get
a general idea of the type of subjects
that will be found in the countries
visited.
Basic categories in which pictures
are to be taken are then listed. These
will include characteristic scenes such
as topography, people, points of his-
torical interest, cities, industries, arts
and crafts, recreation, plant and ani-
mal life, agricultural products, and
places of scenic beauty.
The author has found a Distribu-
tion Chart most helpful. This chart is
not to be carried by the photographer
and filled in when each picture is
taken; instead it is used at the end
Framing a distant scene with fore-
ground subjects is a very important
part of picture taking as it gives the
study depth and dimension.
Subjects that are always of interest to
the photographer in another country,
are the people in their native cos-
tumes, and the-r homes.
124
EdScreen & AV Guide — March, 1958
of the clay, when the tour member
makes a check on it for each of the
pictures taken. In this way, he knows
exactly the pictures that have been
t.'.ken, and the areas in which addi-
tional scenes are needed. Consequent-
ly, he can be on the lookout for them.
1 he instructor can check quickly a
distribution chart to see what is need-
ed and. because he is in a position
to stop the tour, can help the people
secure the pictures in order to round
out their sets.
During the past two summers, the
writer has served as instructor in
photography in the Hawaiian Islands.
This is probably one of the best areas
Inr teaching such a course. Not only
because there are .so many beautiful
scenes for photographing, but because
films expo.sed one day may be left at
the photographic shop and the slides
are ready for viewing the next eve-
ning. Each evening the group was
brought together for an hour or so to
see the results of their efforts, and to
note progress, also to cJieck scenes
that needed to be retaken.
The next step is a difficult one for
the amateur — the selecting and elimi-
nating. Most feel that because they
have taken a picture, it must be used.
However, the members of the pho-
tographic group must realize that not
all shots can or should be used. One
of the major objectives of this course
is to help each prepare a set of the
most colorful and informative slides
possible.
-After the slides have been selected
on the basis of composition, exposure,
trueness to color, and other require-
ments, the next task is organizing
them into some sort of form for pres-
entation.
Most people want to present a trav-
elogue to various groups in their own
conmiunities. The organization of the
travelogue then becomes a major part
of the photographic project. Each tour
member is encouraged to develop his
own plan for it. The common proce-
dure is to organize the travelogue so
as to follow the itinerary. Regardless
of the plan it is well for each to re-
member that a travelogue needs an
introduction just as does a chapter in
a book, or magazine. In the introduc-
tion should be eight, ten, or more
of the most beautiful and artistic
slides, scenes that will focus attention
on the outstanding highlights to be
presented.- These introductory slides
should immediately attract the atten-
tion of the audience. Following the
introduction will be the main body of
the travelogue. Then, just as a chap-
ter of a book needs a conclusion, the
travelogue should have six to ten of
their most beautiful shots for the
conclusion of the travelogue. These will
serve as a summary of the trip. There
is also a psychological reason for using
tlic most colorful slides for beginning
and ending. If some of the slides used
in the main portion are not quite of
such good quality they will not be
remembered so readily and then too, a
good introduction and a good closing
go a long way in determining the suc-
cess of the presentation.
.Sunsets, flowers, beautiful scenic
areas, people, aerial views, can all be
used for dramatically highlighting cer-
tain aspects.
Once the slides have been selected,
and organized, the next problem is
de\eloping the narration for the trav-
elogue. It is a common error to quote
ertirely too many statistics. Statistics
ill themselves are generally boring and
of little interest or meaning to the
listener. It is not nearly so meaningful
to say that Hawaii has an area of ap-
proximately 7,000 miles as it is to state
that Hawaii is one-sixth the area of
the State of Ohio. Not only is the
i|uoting of statistics uninteresting to
the people of the audience; but it also
taxes the memory of the narrator to
remember the exact figures that are
to be quoted. Another common mis-
take is to start too many descriptions
with the statement. "This is a pic-
ture of." Writing the narration will
help one to catch the repetition of
words and will enable him to select a
wider variety of introductory sen-
tences. It is also imperative that the
person in the preparation of the nar-
ration keep in mind his audience and
carry them from point to point so
that they will know approximately
at all times the country, the area, or
the city, from which the scenes are
being presented. For example: sup-
pose six scenes of ancient .\thens were
included in a travelogue on Europe,
and the next picture to appear on the
screen will be an aerial view of the
city of Rome. A transition sentence
is needed in order to carry the audi-
ence from the Grecian setting to that
of Rome. Such a sentence might be
given: "After viewing the .\cropolis
at .Athens, we boarded our plane and
two hours later were circling over
the once powerful City on the Tiber
River in Italy." Memorizing the nar-
ration should be avoided. However,
memorizing the opening sentence for
each scene or the transition sentences
will make the travelogue go more
smoothly. The concluding slides
should summarize the outstanding
highlights of the tour and the narra-
tion should be brief.
The organization of pictures into
an instructional unit is a much sim-
pler matter. Here the greatest diffi-
culty is securing enough slides to have
a complete record on a particular
industry. For example: in visiting
Hawaii, a number of the people
wanted a teaching unit on the pine-
apple and sugar industry. We were
very fortunate in being able to get
pictures showing the tilling of the soil,
the planting of the pineapples, the
irrigation, cultivation, and fertiliza-
tion of the pineapples, the harvesting,
the transportation to the canning
plant, and the loading of the canned
pineapple into ships to be sent all
over the world. A similar set of pic-
tures was obtained on the sugar and
coffee industries. Still other people
were able to get a very good set of
twelve to fifteen pictures on the flower
and lei industry of Hawaii. On the
"Round the World" tour for 1957 six
or eight people who were taking pho-
tographic work for credit secured some
very interesting units on children of
the difl'erent lands, and on education
as observed round the world, and on
other topics of a similar nature. Again,
the organization and narration for
such units are rather simple in com-
parison with those of a Travelogue.
While this course has been offered
only a few years, the author and the
tour members who have participated
in it feel that it is extremely valuable.
For through the preparation, selec-
tion, and narration of a good set of
slides, or a motion picture film, every
tour member is able to share his ex-
perience with many, many others.
M I (^ 1 • I
EcJScreen & AV Guide — March, 1958
"They are so accustomed to watching
TV, they behave better when I allow
them to sit that way!"
125
Physics Film Course
Aids Science Education
A Report
by CARLTON SMITH
SCIENCE education has been a topic
of heated discussion, not to say
recrimination, since the first Soviet
sputnik was lobbed into space last
year and settled down to its smug
circumnavigation of our home planet.
That our science education wants
improving is agreed by nearly all
(though what is meant by "improv-
ing" is something else again), and we
are about to devote considerable quan-
tities of money to that end.
In this atmosphere, it is interesting
to see what has happened to this coun-
try's most ambitious project to date in
the development of audio-visual in-
structional materials in science— some-
thing on which the Russians have
placed heavy emphasis for some ten
years, reportedly with excellent results.
At the beginning of the school term
last fall, about 350 high schools and
colleges began pioneering use of the
first complete academic course ever
available in its entirety on film: 162
lialf-hour lecture-demonstrations and
lab sessions featuring physicist Harvey
White as teacher, produced by Ency-
clopaedia Britannica Films— a project
that had the guidance of the National
Academy of Sciences, and financial
backing from the Fund for the Ad-
vancement of Education.
Some of the heaviest early interest
came from the southeastern states. Sev-
eral of the 40 courses on film that were
snapped up between the end of shoot-
ing in June, 1957, and school's open-
ing in September went to Georgia,
Tennessee, and the Carolinas.
In Macon, Ga., in the classroom in
Ballard-Hudson High where B. D.
Oliver teaches physics, you can still
detect the odor of mortar and fresh
lumber— not uncommon in this state
that is in process of giving itself a
mighty lift by its educational boot-
straps. The school, with Oliver's class
of 18 students, is one of six among
which one set of the physics films is
circuited.
"There's no other way we could
teach these boys this much physics,"
says Oliver. "Where would we get the
equipment to make all those demon-
stations?" They work on 55-minute
periods, and see a 30-minute film every
day of the school week, briefly intro-
duced by Oliver. When he feels one
of the films doesn't call for note-tak-
ing, it is run uninterruptedly during
recess and over into the class period,
to give them almost a full period for
discussion.
How do the boys feel about missing
recess? "They don't seem to mind,"
Studio set in loboratory lesion "Reflection from
Plane Surfaces." ^
126
Atomic model used to demonstrate cubic crystal
structure of certain solids. (From "Photon Colli-
sions and Atomic Waves" unit.)
EdScreen & AV Guide — March, 1958,
Dr. White testing Coulomb's Law with special
magnets and Hibbert balance. (From "Electricity
and Magnetism" unit.)
Metal electrodes of a voltaic cell in laboratory
lesson. (From "Electromotive Force of a Battery
Cell.")
Oliver smiles. "They're pretty keen on
tliis course."
rhis is the general pattern through-
out the country, where the films are
circuited to schools lor dassroom pro-
jection. Conscientious teachers, shap-
ing their teaching around the 30-min-
ute films, frequently report using re-
cess. Science Club meetings, and extra-
curricular hours to make additional
time for discussion and project work.
.Vdolescents are eager science stu-
dents when instruction is made both
interesting and challenging. In Dub-
lin, Ga., principal D. R. Davis illus-
trates the attitude of the class taking
the film course by telling of his en-
counter in a locker room with a boy,
whom he recognized as a jihysics stu-
dent, idly pkuking a taut string.
Davis jokingly challenged him to tell
him its rate of vibration. "1 got such a
lecture on wave motion, nodes, anti-
nodes, and harmoin'cs that I was sorry
I'd a.sked. These kids are really wound
up on physics." In Glenn County,
Calif., a school board member heard
so much about physics on film from
his own son that the entire board at-
tended a class session, and came away
enthusiastic.
The imagination with which the
teachers of science are putting this
new instructional material to use is
most interesting.
In Spartanburg. S. C, a junior high
science teacher who operates a pro-
gram of accelerated (ourses for gifted
students borrows key films, as the high
school physics teacher receives them,
and gives his 7th and 8th graders an
occasional shot of 1 2th grade physics.
"Just imagine what a boost it gives
, their egos, to be able to .say they're
using the same material that high
school seniors use. .And, not inciden-
tally, they learn a lot of physics from
them."
In Forsyth County High School, at
Gumming, Ga., 8th grader Arthur
Wright was experimentally enrolled as
a regular member of the senior-year
high school physics class. "It was a lit-
tle rough at first," says his teacher,
T. V. Roane. "He was a little bothered
and upset, trying to adjust to the dif-
ferent class environment and the
higher level of work. But his test
grades have climbed up steadily, until
now he's one of the better students in
the class. I .see no reason why physics,
organized and presented as it is on
these films, can't be taught in an
earlier grade."
In Orland, Calif., physics teacher
Walter Maas, who is "extremely
pleased" with the way his regular
physics class is taking to the course
on film, was handed a problem group
at the beginning of the year. ".As a
group, their reading comprehension
was pretty well below normal. The
administration wanted them to have a
science course of some kind. We didn't
want to call it 'General Science'—
they'd think it was 7th or 8th grade
stuff. .And we were afraid that calling
it 'Survey of the Sciences,' or 'Physical
.Science,' would sound too tough and
put them off. Finally, we thought of
offering a course called 'Electricity.'
Every boy wants to learn about elec-
tricity. And you can tuck a lot of
elementary physics and chemistry into
an electricity package." The apt no-
menclature attracted two classes, to-
taling 70.
"I decided to try some of the key
films from the physics course with the
class," Maas said, "and the result has
been a very agreeable surprise to every-
EdScreen & AV Guide — March, 1958
one. rhe attention span of these stu-
dents is short, so our method of using
the films had to be quite different. We
'serialize' a 30-minute film over two,
three, or four days, and tell them just
to forget about the math. They like
the idea of the films, and we have
succeeded in teaching a good deal of
science to this problem group. Where
reading comprehension doesn't enable
a student to absorb fairly complex
ideas from the textbook, he can often
grasp the same idea quite readily by
listening and watching. Of course, the
lucidity of Dr. White's explanations,
and his wonderful demonstration tech-
niques, are important factors here."
In California's Solano County, Dr.
J. Carl Conner, comity .AV Director,
reported a run on the three math films
from the course (covering algebra,
trigonometry, and use of the .slide
rule), in one after anotlier of the
county's schools. Inquiry showed that
the requests for repeat showings had
been initiated by groups of students.
".An illustration," says Dr. Conner, "of
the way that some of the physics films
are being used in other subject areas."
At college level, the film course is
being used at Pennsylvania State Uni-
versity as a prerequisite to college
physics, for entering students who
have not had physics in high school.
Colleges frequently complain that
they are being forced to teach high
school physics, and one hope expressed
for the course on film is that it will
help to "move high school physics back
into the high schools."
In Oklahoma City, St. Louis, at the
University of Nebraska, and in Chi-
cago, the films are being made avail-
able to a wide audience over educa-
tional TV stations. From the Chicago
Public Schools, which got a head start
127
on the rest of the country by starting
telecasts of the first-semester fihns early
last year, even before production of
the course had been completed, there
came recently the first published data
of an evaluation study.
Special tests, prepared in the Divi-
sion of Student Examinations, were
given 692 students who took Physics
1 via television, and 906 who received
conventional classroom instruction. As
the report points out, the television
group had home handicaps; they were
younger than regular physics students,
they had completed less math than reg-
ular students, they carried a load of
five major courses, and telecasts were
scheduled late in the day when they
conflicted with extracurricular activi-
ties.
Results of the testing showed, how-
ever, an average score of 72.0 for the
film/TV group, and 66.7 for the regu-
lar students. When scores were com-
pared for groups matched in distribu-
tion of Otis IQ's, the average score was
71.4 for the film/TV group and 71.5
for the regular students.
When Physics 2 was offered via tele-
vision during the summer session. 117
students who iiad taken Physics 1 by
television were among the enrolles.
This group, given the Dunning Physics
Test toward the end of the second
semester, had an average scale score
of 124, for what the Chicago report
terms "the very gratifying achieve-
ment" of a national percentile rank of
78.
One of the most elaborate evalution
studies ever undertaken is now in
progress at the University of Wiscon-
sin, where Dr. W. A. Wittich heads a
project in which 88 high schools are
involved. Evaluations will also be
made of use of the films for extension,
or correspondence, study, and for self-
instruction without a teacher in super-
vised study groups.
Demonstration
and determination
of density by
weighing an object
in air and object in
water.
Whatever the Wisconsin study may
show about the feasibility of teaching
physics via film without a teacher,
most of the experience to date indi-
cates that educators regard it as a new
type of instructional material to be
used by the teacher, to broaden and
strengthen his teaching capacities and
abilities. And one of the important
values of the films to the teacher, many
of them are quick to say, is the oppor-
tunity it affords him to learn instruc-
tional techniques from a man who is
highly talented teacher, as well as a
physicist of stature.
Maas, a qualified teacher of several
years' experience, says: "Anyone who
doesn't admit that this is a wonderful
course in methods just isn't being
honest. I sometimes get so absorbed in
watching White, wondering how he's
going to develop this or that idea, that
1 forget I'm teaching a class."
In the Macon, Ga., school referred
to earlier, Oliver previews each film on
the preceding evening, when he is
joined by the school's chemistry teach-
er, the biology teacher, and the head
of the science department. It consti-
tutes a private seminar in methods for
all of them; Oliver, whose preparation
in physics consists of one engineering
course, learns content too. "I look
forward to it every night," he says. "I'd
hate to miss one."
In Pittsburgh's Sacred Heart High,
where an exceptionally strong science
department walked off with top hon-
ors at the city's Science Fair last year,
the physics teacher offered an explana-
tion.
"A teacher can't really learn very
much, from other teachers, by visiting
their classrooms," observed Sister Mary
Eudes. "I have tried. But all of us—
including myself— are just a little re-
luctant to 'perform' when another
teacher is watching. .\nd besides, how
much time can you spend in other
teachers' classrooms? Dr. White is both
an exceptional teacher, and a 'star' in
front of the camera. This is really the
way to effect the interchange of ideas
within the profession that all teachers
need, and want."
Sister Mary is an unusually well
qualified teacher, with most of the
work on a doctorate behind her, and
a wealth of experience in teaching at
both secondary and college levels.
What about the films as instructional
material? she was asked.
"I wouldn't be without them. Of
course, I could teach physics without
the films. But with the films, a very
satisfactory division of labor becomes
possible. Dr. White teaches physics—
and I teach the children."
Note: The editors of Educational Screen fc
Audio- Visual Ciuide. recognizing the unique
character of Dr. Harvey White's physics course
film (162 lecture and laboratory sessions), asked
Mr. Smith of KBF to prepare this exclusive re-
port for our readers to give them some idea
of the reactions of teachers who are using
these films.
Pictures from the
Encyclopaedia Britannica
Film, PHYSICS PROJECT
Demonstration of
on atomic pile used
to produce nuclear
energy.
128
EdScreen & AV CuicJe — March, 1958
Movable, Self -Contained Rear Projection
CraiJ; Fullertuii
Asst Siiiierintondeiif !ii Cliiin;)' of
liistraction
Oiiiiiha, Nebriisku Public Schools
and
John Ruherts
Director of Proiicrfy Services
Greeley, Colorado Piildic Schools
A rear projettion device built on a
lour-whceletl projection table
which can be easily rolled from
one classroom to another offers an-
otiier means of screening filmstrips
and motion picture films in class-
rooms.
Increasing numbers of one story
school buildings are appearing in
which deliberate attempts have been
made to introduce natural light
through clerestory construction, glass
block, plastic bubbles and extensive
fenestration. Darkening of cIa.ssrooms
in such buildings is needed to permit
the use of all types of projected mate-
rials. Incorporating means for dark-
ening classrooms in original building
designs is desirable. II not .so pro-
vided, a systematic program over a
period of years of installing drapes
or blinds has been adopted in many
school systems.
Many school systems have not foimd
it possible to include provisions for
darkening in original building plans
or to launch programs of subsequent
installation. If classrooms cannot be
darkened, it is common for teachers
to niOA-e their classes to rooms where
darkening is possible. It is possible
but not always likely that eflective use
of instructional films will be made
when this is done. When students are
thus moved from their regular en-
vironments for learning, the instruc-
tional fdm mav easily be regarded as
"a movie" rather than a closely re-
lated, contributing experience to a
total learning situation. Introduction
of the film and establishment of good
mental set for profiting from the film
aie not as readily achieved when the
class is moved. From the disadvan-
tages which seem to accompany the
moving of students when films are to
Ijc used, the writers determined to
design a rear |)rojection device which
would l)C sin)|)le and as foolproof as
EdScreen & AV Guide — March, 1958
possible for teachers to use in class-
rooms with no provisions for darken-
ing anti no student projection club
assistance.
Projection tables mounted on wheels
have been in witlespread use lor
years. A marked area for setting a
motion picture or filmstrip projector,
a mounted plane mirror, a hinged
screen and an inclosure to prevent
undue dispersal of light were built
onto .such a table. Fastened to the
lower shelf of the table were guides
to engage anti securely hold a pro-
jector loudspeaker case.
.\ translucent mateiial was needed
for the screen. The images obtained
using .sand-blasted glass and frosted
acetate possessed good contrast, but
wide angle viewing was not possible.
Tracing paper proved most satisfac-
tory of the materials tried. .\ sheet
of clear Incite was mounted behind
the tracing paper for protection.
While a front surface mirror would
probably be more efficient and pre-
\ent the formation of gliost images,
sufficiently satisfactory results appear
to have been obtained with a less ex-
pensive ordinary plane mirror.
Best results .seem to be obtained
when the screen is orientated in the
classroom so that a shadow falls across
it. .\ larger image may be obtained
and the table may be shortened if a
l'/2 inch rather than a 2 inch lens
is used.
Fifty per cent of the teachers in a
one story elementary school housing
some 600 students indicated after
trial use that they would use instruc-
tional films in their own classrooms
exclusively, using the rear projection
device, if it were placed in the build-
ing permanently. Initial trial was
undertaken in this building as less
darkening was possible and more light
was admitted to classrooms than in
any other bmlding in the school
system.
Portable table mounted on wheels, has area on top
for holding a motion picture or filmstrip projector, a
mounted plane mirror, a hinged screen and an en-
closure to prevent undue spread of light. Shelf below,
has cleats attached to hold projector loudspeaker case.
129
Flannel boards are in all instances
0 piece of ordinary outing flannel
• about SOc/yd.) stretched over a
piece of stiff material, e.g., heavy
cardboard, plywood, or hardboard and
fastened with glue, tacks, or tape.
There ore many "framework" possi-
bilities, e.g., the cardboard triangular
ones in the construction process above.
EFFECTIVE
Flannel Boards
THE Hannel board, an effective
teaching tool, lias been used for
years.
Parents liave used them as educa-
tional toys with pre-school children.
Teachers, particularly in elementary
schools, have found many uses for
this simple visual aid. Ihis includes
both church-related and public school
work.
More recently, high school instruc-
tors and college professors have found
this inexpensive and easy-to-make
"liand tool" excellent in their classes,
too. Today, farsighted business and
industrial men are beginning to zip
up their meetings and training pro-
grams with Hannel board displays. The
newest use is on television.
Why are flannel boards becoming
more popular each day? Let's l(X)k at
a few examples. These examples arc
from a new 14-minute color motion
picture Flannel Boards and How To
Use Them. E. Milton Grassell (School
Specialist with the Department of
Visual Instruction. Oregon State Sys-
tem of Higher Education) wrote the
script and supervised the filming of
the demonstrations.
Here are some reasons for the pres-
ent-day flannel board popularity.
Elexibility is the first and most im-
portant reason. In fact, the flannel
board is almost unrivaled with this
unique advantage. This makes it easy
to introduce items in a systematic or-
der, rearrange them, and add to or
subtract from the arrangement.
Rearrangement in itself suggests
manipulation — another reason for
using flannel boards. Take, for in-
stance, telling time. The hands of the
clock may be moved.
Flannel boards are also good for de-
veloping safety attitudes. A red, green
and yellow disk can be manipulated
on a cut-out traffic light silhouette.
Fractions may be manipulated to
show that they are parts of a whole
regardless of their si/e and shape. This
is a good way to introduce these con-
cepts; this is also a good teclmique for
review and meaningful drill.
Instead of tocking this poster to the bulletin board. Milt Cros-
sell has cut it into its logical sections and backed it with
flannel (sondpoper, felt or commercial "adhesive" work just
OS well). Now, each section can be placed on the flannel
board as it is introduced.
Students may give typical milk bottle silhouettes a third
dimension by scraping the wax off one side of on ordinary
milk carton so that the flannel, felt, or sandpaper may be
glued on to moke the 3-D visuals "stick" to the flannel board,
for more reolistic effect.
130
EdScreen & AV Cuicde — March, 1958
Animation is easy to do. That's an-
other reason for using flannel boards.
.Animation can show plant growth bv
using cutouts to show the development
of a plant from seed to full bloom.
The permanent outlines on the
pieces of flannel were made with felt-
nib pens, Speedball pen points and
various colored India inks, grea.se pen-
cils and crayons.
These few pages, of course, cover
only a few reasons for using flannel
boards. The film shows many more
uses on the elementary, high school,
college and adult levels.
Film, Flannel Boards and How To Vse Thfm.
was produced by .\lbt'rt Bailcv Films, Inc.,
6509 De Longpre Ave.. Hollywood 28. California.
This picture illustrates an ossortment of
the materials that readily stick to flannel
boards e.g. . (the left flannel board
shows) an arrow and square cut from
masonite, balsa wood, sponge and pic-
tures backed with flannel, felt, sond-
poper, etc.; (right flannel board) Gras-
sell's finger is pointing to cotton; other
"adhesive" materials include felt and
flannel.
Flannel diagrams, similar to this bas-
ketball court, may be carried in one's
pocket and fostened to the wall at the
host school with masking tape.
The imaginative teacher may illustrate what happen* from the
time o flower seed is planted until it reaches full bloom. This
type of demonstration may also be applied to vegetable plants
whose tubers develop beneath the soil.
Barbara Grassell illustrates the root (appoint) prefix (dis) and
suffix (meht) in the above manipulative device. The chalk-
board-printed strips of cardboard moy be erased and used
over. Felt is glued to the rear of the strips so they will
"adhere" to the flannel outline.
EdScreen & AV Guide — March, T95S
131
The Terrestrial Globe For Educatior
ALTHOUGH the terrestrial globe
is one of the oldest and most use-
ful educational tools devised by
man in his efforts to gain understand-
ing and mastery of the earth on
which he lives, few teachers in either
science or geography seem to know
how to use it as a scientific working
model of the earth in space. It is the
purpose of this brief article to point
out how some of the forgotten lessons
in the uses of globes from earlier
times can now be adapted and applied
to the problems of the age of space.
The existence of earth satellites in
orbit around the earth has probably
created more popular awarene.ss of the
earth as a sphere than any other his-
torical event since the discovery of
America and the first circumnaviga-
tion of the world. And today, as in
the age of Columbus and Magellan,
the globe is the indispensable visual
tool which enables one to look at the
world as a whole in relation to his
place upon it and consider his rela-
tions to its shape, size, movements,
and associations in space with other
heavenly bodies.
.Mthough, as we have indicated, the
terrestrial globe is one of the oldest
o<lucational tools in existence, its func-
tional use in the cIa.ssroom and labo-
ratory has fluctuated from age to age
according to the nature of the scien-
tific and geographical problems of the
times. To the pliilosophers and as-
tronomers of ancient Greece, the
globe was essentially a mathematical
symlxii and model which enabled
them to theorize about the size and
shape of the earth and its mathemati-
cal relations to the movements of the
sun and stars. By the time of Claudius
Ptolemy, about 150 A.D., the approxi-
mate size of the earth had been scien-
tifically determined, a mathematical
framework of latitude and longitude
lines for determining geographical
locations had been devised, and the
five sun-position lines which divide
the surface of the earth into latitu-
dinal zones had been plotted. All of
these fundamental global solutions
were applied by Ptolemy to his flat
maps of the known world, which have
survived, but no globe of his age
exists today.
For more than 1300 years after the
Ptolemaic age of mathematical reason-
ing and astronomical speculation, the
globe received little attention from
scholars or teachers. .Such mental and
physical activities as scholastic philos-
ophy, pilgrim travel, military crusades,
and coastal navigation required little
knowledge or use of the globe for the
achievement of their goals. The late
Roman and early Middle Ages were
indeed dark centuries in this respect.
But with the great intellectual dis-
coveries of the 14th and 15th cen-
turies, and the new geographical dis-
coveries of the 15th and 16th cen-
turies, the globe became indispensa-
ble as a geographical map. a naviga-
tional aid, and a scientific tool.
Throughout the 17th century, the
globe continued to develop as the
finest cartographic expression of man's
growing knowledge of the earth's sur-
face. During the first half of the cen-
tury, leadership in the art of globe-
making was concentrated in the Neth-
erlands. In the second half, how-
ever, English and Italian globes ri-
A globe in a cradle
horizon showing the
apparent position of
the sun at each hour
of the day, from sun-
rise to sunset, on No-
vember 3 or February
15 when the sun
seems to follow
the 15th parallel,
south. The number of
black dots above the
horizon represents the
opproximate length of
day for Chicago on
the given dates. The
observer is facing the
noon sun, and his
shodow will point
north.
\aled those of the Dutch in both
beauty and accuracy. Even today, the
great globes of Vincenzo Coronelli,
dating from about 1680 to 1700, rank
among the largest and finest ever
produced.
For more than 300 years after the
discovery of America by Columbus,
the globe developed steadily in scope
and accuracy as the supreme carto-
graphic expression of man's knowl-
edge and conquest of the earth's sur-
face. By the opening of the 19th cen-
tury, however, the general outlines of
the continents and oceans had been
(juite accurately determined, and the
attention of the explorer turned to
the interiors of the continents. Neither
the exploration nor the settlement
and development of continental in-
teriors required much use of globes;
for these activities, regional and local
maps were much more functional.
Consequently, during the 19th and
early 20th centuries there was a steady
decline in the educational use of
globes until they became almost en-
tirely decorative in both classroom
and home. Those of us whose public
education was acquired during the
first quarter of the 20th century can
testify reluctantly to the almost com-
plete absence of any formal instruc-
tion in the u.ses of the globe, either
as part of our elementary education
or in teacher training.
During the second quarter of the
20th century, however, a series of
events and developments gradually
brought the globe back into use as a
functional map of the world. Man's
conquest of the air as a mediiun of
intercontinental transportation made
the great circle route between distant
places a constant reminder of the
mathematics of the sphere. Almost
inslanlaneous world news via the
radio developed an awareness, if not
an understanding, of comparative
time and calendar differences throngii-
out the world. The global character
of World War II in .scope and strategy
and the organization of the United
Nations helped to create a world wide
consciousness of the oneness of hmnan
affairs. .\nd the analysis of cold war
gco|)olitics brought the transpolar re-
hitionships of Eurasia and North
America into sharper focus.
These and oilier cultural and politi-
cal developments of the last quarter
century have indeed created new pop-
ular and educational interests in the
132
EcJScreen & AV Guide — March, 1958
h The Space Ag
e
A globe equipped os a free, removable ball in a cradle horizon
mounting, with a hinged great circle or satellite blade. The setting
shows a great circle or rocket path from Cope Canaveral, Florida,
across London, 4400 miles distance. By adjusting and rotating the
globe beneath the satellite blade, the relationship of any place
on earth to any satellite orbit can be visually demonstrated.
globe as a spherical map of the world's
political pattern. But with the launch-
ing of the first earth satellites in 1957
and the dawn of the age of space, the
globe must once more receive atten-
tion and use as a model of the earth
in relation to the universe.
The educational use of the globe
as a scientific model of the earth in
space recjuires several basic condi-
tions: (1) a globe mounting which
makes it possible to set the globe into
a position corresponding exactly with
that of the earth in relation to the
observer and space; (2) a mounting
which provides such necessary equip-
ment as an artificial horizon and ad-
justable meridian, each marked off in
appropriate scales of degrees, hours,
and miles; (3) information with re-
spect to the latitude position of the
overhead sun for any day of the year
and, for some purposes, the difference
in time between sun and clock for a
given place and day (both of these
facts are to be found in the tradi-
tional analemma on many globes, or
may be obtained from most almanacs);
(4) the understanding by teacher or
student of how to adjust and manipu-
late the globe and its accessories so as
to demonstrate and illustrate earth-
sun and earth-satellite relationships.
A globe, mounted on its axis at a
fixed inclination, or resting in a shal-
low cradle without a horizon, is al-
most worthless as a model of the earth
in space. It must at least be a free
ball in a cradle-horizon mounting.
And both teadiers and students must
acquire understandings and skills in
manipulating and obtaining informa-
tion from the globe and its accessories.
For the study and demonstration of
earth-sun facts and relationships as
they exist for any given place or loca-
tion on tlie earth's surface, it is nec-
essary to rectify the globe for the
given location. This simply means that
the globe must be adjusted so that the
location in question is at the zenith
or on top of the globe, with the North
I'olc of the globe pointing to true
north. With the globe in this position
(rectified for a given place or loca-
tion), the following facts are true:
(1) The globe is now an exact
working model of the earth in
space.
(2) All points and lines of refer-
ence on the globe are lined up
with the corresponding points
and lines in the heavens above.
(3) The axis of the globe is parallel
to the axis of the earth, with
the North Pole pointing to the
North Star.
(4) Any great circle passing through
the given location on the globe
corresponds directly with the
same great circle on the earth.
(5) The horizon ring of the globe
is parallel to and now repre-
sents the rational horizon of the
place on earth.
(6) When placed in sunshine, the
sun's rays will strike the globe
in exactly the same way that
they are striking the earth at
that moment.
(7) At any hour of the day when
the sun is shining, a toy man
standing at the zenith of the
globe will cast a shadow exactly
similar to that cast by a real
person on the ground along-
side.
(8) At any hour or moment of the
day, the sun's rays will be ver-
tical to the globe at the same
latitude as is the case with the
earth itself.
(9) In the classroom, the rectified
globe becomes a laboratory in-
strument for determining the
basic sun facts for any day: i.e.
time of sunrise, time of sunset,
length of day and night; alti-
tude of sun at noon, etc.
(10) By rectifying the globe for
some other geographical loca-
tion (i.e. Stockholm. Capetown,
etc.) one can compare the basic
sun facts of his location with
those of the other location.
If teachers and students acquire
a working understanding of earth-sun
relationships for their location, they
will have developed a basic founda-
tion for the understanding of other
earth-space relationships. The under-
standing and use of the globe in a
rectified position is therefore one of
the first steps to take in education for
I he space age.
EcJScreen & AV Guide — March, 1958
Prcparni hv Carl H. Mapis who is Chief
Map Kclilor of Rand MiNallv and Conipanv.
133
Some Notes On DAVI'S Ancestry
by William F. Kruse
Archivist, DA VI Jiationai
roiiimittee on ArchlTes and History
TO EVERY family tliere comes in-
evitably tlie day when little Davy
(or Johnny or Sue) asks: "Where
do I come from?" Today's parent is
hardly embarrassed even when the
query is raised in a biological context.
Quite often, too, the right answer may
be geographical — or genealogical. In
the case of DAVI (his full name: De-
partment of Audio-Visual Instruction,
National Education .Association) it's a
bit of both.
Originally he was nicknamed
"DVI." When he was bom— that is,
when he achieved official departmental
status— at the Oakland meeting of the
NEA, on July 6, 1923-he was by no
means the first professional organiza-
tion of the infant visual instruction
field. There were at least four pred-
ecessors, two of them destined for an-
other nine years to parallel and overlap
the NEA's now official DVI, before
the nation's visual instructionists fin-
ally united in a single professional
organization.
In his comprehensive "Motion Pic-
tures—Not For Theatres," printed se-
rially in The Educational Screen from
1938 through May, 1944, Arthur E.
Krows reports the formation of an
"American Educational Motion Pic-
ture Association" in October, 1919, in
New York City. Its membership in-
cluded educators prominent in school
and church fields as well as "commer-
cial" people, among them the editors
of two then existing magazines. Educa-
tional Film Magazine and Reel and
Slide. The former .soon disappeared;
tlie latter, under a new name (Moving
Picture Age) was absorbed in 1922 by
The Educational Screen. Rrows also
mentions an apparently abortive for-
mation, the same month, in Washing-
ton, D. C, of "The National .\cademy
For Visual Instruction." In February.
1920, the "National Academy of Visual
Instruction" was formed at Cleveland,
by a group of pioneer workers in the
visual field who were attending a meet-
ing of the NE.A Department of Super-
intendence.
Convention programs of the parent
NEA included visual instruction ses-
sions at least as far back as 1912. On
that occasion W. H. Ives, of the Edu-
cation Department of Thomas .\. Edi-
The announced purpose of REEL
and Slide magazine was — "To
Make the Screen a Greater Power
in Education and Business." Estab-
lished in 1918.
son, Inc.. demonstrated a classroom
])r()jector using a 22mm three-row
safety film, Frances E. Clark, a music
supervisor fonnerly with the Milwau-
kee schools, outlined there also the
educational records program of the
Victor Talking Machine Company. In
February, 1920, the superintendents'
meeting included a session arranged
by the NEA's own "Department of
Visual Instruction." Its president was
I,. N. Hines, State Superintendent of
Instruction in Indiana; its vice-presi-
dent J. H. Beveridge, Superintendent
of the Omaha public schools; its sec-
retary Charles F. Pye, of the Iowa
State Teachers Federation.
National Academy of Visual
instruction
It was at this Cleveland meeting in
February, 1920. that the National Aca-
demy of I'isual Instruction was con-
ceived; its constitution was drafted on
April 7, 1920, at the University ol
Michigan; its first formal meeting was
held at the University of Wisconsin
in |uly the same year, .\ccording to
llie program preserved in the DAVI
Archives it must have been a most im-
pressive two-day affair. The U. S.
Commissioner of Education and the
governor of the state were banquet
speakers, the university's president de-
livered an address of welcome. The
program took in much more than just
formal classroom instruction. .At least
three of the topics dealt with visual
communication in church and com-
munity; and one, presented in part by
a representative of the General Elec-
tric Company, was on "Sources and
Values of Industrial Films." There was
a commercial trade show with 17 ex-
hibits, seven each from projector man-
ufacturers and film producers, three
miscellaneous. Resolutions were
adopted asking "an adequate Federal
appropriation to be expended under
government supervision for the pro-
duction and distribution of films and
visual aids." The employment of a
permanent secretary was authorized
"as soon as funds are available." a
decision that took 25 years to realize.
William H. Dudley, director of the
Visual Instruction Department at Wis-
consin, was chosen president; he was
followed in that office by F. W. Rey-
nolds (1921), 1. W. Sheppard (1922),
and Dudley Grant Hayes (1923).
The internal affairs of the infant
"Academy" were not destined to run
smoothly. By the time it held its sec-
ond meeting, in Des Moines, Iowa.
July, 1921, there were complaints that
it was too mid-western, too collegiate,
too snobbish in its attitude toward
commercial people. The .Academy very
naturally reflected the composition
of the visual field of its day. Of 45
134
EdScreen & AV Guide — March, 1958
distribution centers for educational
motion pictures listed in Moving Pic-
lure Age, the Academy's official organ,
,15 were college or university-centered,
four were in city school systems and
four were in museums. Seeking to
l)roaden its geographical representa-
tion the Academy appointed 37 "state
vice-presidents"— of whom all but six
held posts in higher education, 23 of
them in extension work.
The objectors in the main were
visual instruction directors in city
school systems, at first chiefly in the
east, but soon reinforced by their col-
leagues on the west coast as well. Their
duties involved them closely with the
classroom teacher on the one hand,
and with helpful commercial men on
the other. The protests came to a
head, in December, 1921, in the forma-
tion of the "Visual Instruction Asso-
ciation of New York." Its membership
consisted largely of teachers serving
under Ernest L. Crandall, Director of
Lectures and Visual Instruction of the
New York City public schools, on
committees to evaluate visual instruc-
tion materials for their respective sub-
ject area. Commercial representatives
cooperated actively in this work and
enjoyed equal status with the educa-
tors right from the start in the New
York organization, whereas in the Aca-
demy, in the words of president Shep-
pard, this "simply is not done."
Visual Instruction Association
of America
The rebel movement took on na-
tional scope with the tentative forma-
tion, at Chicago in March, 1922, of
the "Visual Instruction Association of
America," with Crandall at its head.
The .Academy, holding its third meet-
ing at the University of Kentucky a
month later, gave grave consideration
to the breach but could not heal it.
That meeting, incidentally, by a vote
that "seemed unanimous," went on
record against the adoption of a nar-
row-width non-inflammable film for
school use, and called for collaboration
with theatrical film producers to en-
courage schools in small communities
to take over the motion picture enter-
tainment function, "eliminating those
theatres that are a menace to the in-
dustry and to the morals of the com-
munity."
Anticipating possible failure of the
NE.\'s own Committee on Visual Edu-
cation to provide a visual program at
the coming meeting of the NEA in
Boston, the Academy leaders made
preparations to do so. But this official
NEA body, sometimes called "Depart-
ment," sometimes "Section," some-
times "Committee," did have a pro-
gram. The proceedings of the 1921
NEA meeting at Des Moines also con-
?^SBS^?S^
wi:ia. AND sijHi:
You can jhow Qkimmcum
motion pictures now
In October, 1919, REEL & Slide
giined the new name of Moving
Picture Age. in September, 1921,
it became the official organ of the
National Academy of Visual In-
struction. In 1922 it merged with
Nelson Greene's then year-old THE
EDUCATIONAL SCREEN.
tain an extensive report by this "Sec-
tion," and refer to it as having been
"authorized" by the preceding, 1920,
Salt Lake City meeting.
The Judd Committee
At Boston the leaders of both .Aca-
demy and Association lobbied actively,
though separately, for the establish-
ment of an official NEA Department
of Visual Instruction. Their efforts
were somewhat eclipsed by the after-
math of an address by Will H. Hays,
newly appointed head of the Motion
Picture Producers and Distributors of
.America. In response to the Hays' in-
vitation. Will Owen, NE.A president,
appointed a "Committee on Visual
Education and Co-operation with the
Motion Picture Producers," headed by
Charles H. Judd, of the University of
Chicago.
Crandall was a member of the com-
mittee and headed a project to ascer-
tain what material in the producers'
vaults might have educational appli-
cation. F. Dean McClusky, an out-
standing .Academy leader, made a
Nelson L.
Greene, founder
and editor of
The Educational
Screen until his
death in 1947,
and Past Presi-
dent of Depart-
ment of Visual
Instruction.
survey of the status of visual instruc-
tion throughout the country. On the
matter of creating an NEA depart-
ment, however, the Judd report rec-
ommended that a special visual educa-
tion program be conducted at the next
meeting of the Department of Super-
intendence "with a view to testing the
interest in visual education and trying
out the possibilities of organizing a
Department." The preparation of this
program was entrusted to H. B. Wil-
son, superintendent of schools at
Berkeley, California, who drew with
fine impartiality upon both Academy
and .Association for his speakers.
Separate Paths
.At the next superintendents' meet-
ing, in February, 1923, the Academy
staged its own three-day program. It
was held in Room 216 of the Cleve-
land School of Education, some con-
siderable distance from the conven-
tion center. The Association, with
commercial exhibitor support, held
open house at the headquarters hotel
for "an unending stream of visitors,"
according to president Crandall,
"ranging all the way from plain or
garden variety of pedagogue, to real
high-brow doctors of pedaguese from
the halls of normal colleges"— a for-
mulation not without its own disclos-
ure. The Association also arranged a
public showing of motion picture
films in the mammoth public audi-
torium where such presentation was
supposedly impossible.
(Contiiiiieii Next Month)
1 Educational
SCRhES
■ ^^l3d^
JANUARY 1922
$iqoAYEAR5
single copies
fifhen cents
1
The Educational Screen was
launched by a group of educa-
tors, with Nelson L. Greene its
founder and editor from 1 922 until
1 947. Its four-point policy was:
"Impartial — Independent — Re-
liable — Authoritative."
EdScreen & AV Guide — March, 1958
135
valuatioH of new films
by L. C. LARSON
Director, Audio-Visual Center
Indiana University
CAROLYN GUSS
Asiociate Professor, School of Education
Indiana University
and JOHN FRITZ
Instructor, School of Education
Indiana ijnivcrsity
THE PANAMA CANAL
(Coronet Films, Coronet Building.
Chicago 1, Illinois) 11 minutes, 16mm,
sound, color or black and white, 1958.
SlOO or $55. Teacher's guide avail-
able.
Description
This narrated film reveals the reasons
for which Spain, France, and the
United States made efforts to construct
the Panama Canal — the long-dreamed-
aboiit link between the Pacific and At-
lantic oceans which reduces the 5,500-
mile journey around Cape Horn to a
50-mile trip across the Isthmus of
Panama. It also pictures the basic op-
eration of this great trade waterway
and its lock system which enables thou-
sands of ships to transport over 45 mil-
lion tons of cargo each year through
the canal.
.After the film gives views of the
canal and operations, an animated
map traces the long voyage around
South .America which Spain in the
1600's had to travel to reach her west
coast colonies. The Spanish attempt
to gain a shorter route failed.
In the 1800's, the United States
helped mitigate their problem by
building a railroad across the Isthmus.
In 1881, the French attempted the
great task of building a canal through
the mountains, jungles, and swamps,
llie heat, humidity, sanitation, and in-
sects caused the death of 40.000 work-
ers and the end of the work. .Again in
the early 1900"s, when the United
States realized that its growing naval
and merchant fleet had to have easy
access from ocean to ocean, the United
States government got permission from
the Panama government to build, oc-
cupy, and' control a ten-mile wide
canal /one across the Isthmus.
Historic films show workers building
the canal using huge steam shovels and
concrete mixers. Pictured are George
Washington Goethals and Dr. William
(iorgas who were respectively the Chief
.\rmy Engineer in charge and the sani-
tation engineer who drained the
swamps and controlled the malaria
mosquito. K short sequence pictures
tlie passage of the first vessel in 1915.
Speeded-up camera action shows the
operation of one of the locks — closing
the gates, pulling the ship by electric
car, and filling the lock. .An animated
sequence describes the operation of the
six locks — three of which lift the ships
85 feet to Gatun Lake and three of
which lower the ships to the opposite
ocean level.
As the film follows a ship through
the canal from the Pacific to the .At-
lantic, pictures and narration explain
that fees are charged for each ship
based on its size and amount of cargo,
a pilot takes the ship through the
canal, of the 3,400 employees who
operate the canal system 3,000 are
United States citizens, the United
States alone is responsible for the
canal's operation, and ships simulta-
neously go both ways through the
canal. The two cities, Panama City on
the Pacific and Colon on the Atlantic,
are briefly pictured.
Appraisal
The committee feels that this film
gives a concise, interesting, introduc-
tory explanation of the history and the
basic operation of the Panama Canal.
The historic footage, animation, and
time-lapse sequences contribute to the
film's purposes. Intermediate through
junior-high clas.ses studying social stud-
ies or geography units concerned espe-
cially with water trade routes and eco-
nomic considerations should find this
film useful in giving the Panama Canal
and similar man-made waterways their
proper significance.
— Wayne Howell
PEOPLE OF THE WESTERN SHORE
(Churchill-Wexler, 801 North Seward
Street, Los .Angeles 38, California) 16
minutes, 16mni, sound, color or black
and white, 1956. .S150 or $75.
Descri]>tion
The film briefly visualizes several as-
pects of selected industries and the
people who work in them. Each sepa-
rate occupation is viewed as giving
something to other people while its
workers use something produced by
other people. At the conclusion of
each .sequence the narrator suggests
certain places and kinds of pe.opje
who may use the product. Continuity
is maintained in the film by the pro-
gressive use of the products illustrated
and by graphically following one high-
way, U. S. Highway 101, which runs
close to the western shore from south-
ern California through Oregon and
Washington to the Canadian border.
.A darkened orange grove in south-
ern California is visited first. The
camera pans over the grove to the
house where a man after listening to
a weather report checks a thermometer
in the grove and starts a wind ma-
chine. .A forecast of 27 degrees by 2
a.m. means that frost forming in the
still air will spoil the oranges; how-
ever, the wind machine stirs up the air
and keeps the frost from forming. Sev-
eral daytime shots show oranges being
picked, emptied into containers, and
leaving the grove in a truck on High-
way 101 and later being loaded into a
boat. The narrator explains that the
men will be away several weeks catch-
ing tuna. The film changes to show
tuna being caught and jerked into a
partially filled boat.
Returning to the highway and trav-
eling into oil fields, PEOPLE OF THE
WESTERN SHORE presents an oil
worker and his son finishing breakfast
while their lunches, including tuna
fish sandwiches and oranges, are being
packed. .At the oil field a derrick is
shown, a pipe is rolled into position,
men are using huge wrenches to tight-
en one section of pipe to another,
drills are turning, and pumps are
going down and up. .According to the
narrator, the man, now eating a sand-
wich, is part of a great community
each of whom is doing his share to
produce something useful for others.
As the film follows the highway
through miles of broad coastal valleys,
it shows men at work in the fields har-
vesting a variety of vegetables as they
work by hand or with machines that
use the oil from the oil fields.
.Several shots represent the activities
of preparing to dock a freighter in San
F'rancisco Bay. imloading products
from the lands bordering the Pacific
Ocean, and loading products from
other cities. Tires made from im-
ported chunks of rubber roll on the
highway as it winds along cliffs rising
above the sea and past orchards of
fruit. This fruit is sent all over the
country and to people along the west-
ern shore, across the Columbia River,
and into the forests of the North, two
thousand miles from the orange grove
in southern Califorina. i
Here the journey ends as the film ^
points out that the man and the chil-
136
EdScreen & AV Guide — March, 1 958
dren have lunches containing tuna
and oranges, the truck has rubber tires,
the chain saw he is using to cut down
the tree runs on gasoline refined from
the crude oil of the oil fields. With
other men he provides the logs and
lumber shown on the various trucks
and the lumber in the back of the sta-
tion wagon turning into an orange
grove.
A montage of scenes reviews the
many different activities of the men
along the two thousand miles as the
iVarrator summarizes the ideas brought
out by the film. He says that these
men do not know each other but are
bound together by their need for what
each man by his labor can give. This,
he says, is as true of people all over
the world as it is of the people of the
western shore.
Appraisal
This very informative film should be
useful in a study of the United States
on the elementary- and junior-high-
school levels. Although the primary
purpose of the film is to present an ex-
ample of man's interdependence, the
scenes of the countryside, the indus-
tries, and the other activities visualized
will certainly add to an understanding
of the geographic and economic diver-
sity of the western states region. PEO-
PLE OF THE WESTERN SHORE
should also be of value to high-school
and college classes in discussing the
economic interdependence of people
and communities within a region,
within a country, and with other na-
tions. Each sequence is composed of
enough characteristic activities to give
a definite impression that the work
being done is important in providing
a product needed by the nation's econ-
omy. The sequences do not become
too complicated with factual informa-
tion to be unrelated to each other.
The transitional devices are interest-
ing, appropriate, and skillfully used to
develop a continuity between se-
quences and the centra! theme of in-
terdependence.
CONTEMPORARY FILMS presents
BROTHERHOOD OF MAN
16 mm Sd. Color 10 mi.
Rental: $5.00. Sole: $100.00
A Timely American Cartoon motion pifture. based
on the Public Affairs pamphlet, "Races of Man-
kind," the film stresses the e«iuaUty of all
peoples. Excellent for presenting problems of
international owperation and understanding to
children and adults.
Send for free catalog
CONTEMPORARY FILMS, INC.
13 E. 37th St. midwest ofBce:
Xew York Ifi. N. Y. 614 Davis St.
Mr. 4-0204 Evanston. 111. DAvis 8-2411
SIR FRANCIS DRAKE—
THE RISE OF ENGLISH SEA POWER
(Encyclopaedia Britannica Films, 11,50
Wilmette .'Vvenue, Wilmette, Illinois)
29 minutes, 1 6mm, sound, black and
white, 19.57. |150. Teacher's guide
available.
Descrij>tion
This is a photoplay of the dramatic
highlights in the career of Captain
Drake from the time he obtained his
queen's blessing for his plan to attack
.Spanish .ships in the Pacific waters to
the event of his reward with knight-
hood.
It was in 1577 that England's Drake
submitted to his sovereign, Elizabeth I,
a bold plan to reduce the fortunes of
rich and powerful Spain. Not trusting
the queen's ministers, he told only the
Queen and his two associates, Doughty
and Diego. His proposal to sail around
South .\merica to attack Spanish ships
and raid Spanish treasures required
five ships and a thousand crowns.
Elizabeth cherished the idea of a re-
venge against the King of Spain, for
she accused him of conspiring with her
enemies in Scotland, cultivating dis-
content among her Irish subjects, and
employing spies in her Court. Worst
of all, he and the King of Portgual,
"with the connivance of the Pope of
new
RKO mo
documentary
shorts NOW in 16mm from FILMS OF
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theatrical productions are suitable for
audiences of all ages. Included are
sports subjects from bullfighting to
bowling; old time movie thrillers, nature
and social studies; and detective stories.
Exciting titles-HER HONOR THE
NURSE, RACES TO REMEMBER, EMER-
GENCY DOCTOR, BONEFISH &
BARRACUDA, and many more.
Request your free RKO catalog from:
FILMS OF THE NATIONS DISTRIBUTORS, INC.
62 West 45th Street, New York 36, N.Y.
EdScreen & AV Guide — March, 1958
137
You'll laugh until you cry
as you see
"SO . . . THIS IS P.T.A,?
II
A hilarious filmstrip story featuring 32 of the world-famous
Bannister baby pictures, with captions by Marge Saylor, AV
co-ordinator in the Parma, Ohio, schools. (B&rW, Single-
frame, Sale $5)
"A delightful filmstrip . . . it will be received enthusiastically wher-
ever it is shown" — Eva H. Grant, National Parent Teacher, The
PTA Magazine.
Sold exclusively by
PIX FILM SERVICE, Inc., Greenwich, Conn.
and our franchised dealers
Watch lor our further releases
WE SHIP educational films on rental to all parts of the United States.
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TO TEACH EFFECTIVELY
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THE JUDY COMPANY
310N.2nd St.. Mlnneaoollsl. Minn.
Rome," had divided up the New
World among themselves without leav-
ing a piece for her. She, too. would
like colonies in America, but would
not run the risk of war to get them,
because "we cannot plant colonies if
our energies are used up by war." Also.
the British political leaders at that
time were divided over the question of
war with Spain. Small wonder that
Elizabeth's policies seemed "wishy-
washy,", for she wanted neither open
war nor submi.ssion to Spanish offenses.
Klizabeth did, however, provide I')rake
with the money and ships for his ex-
pedition, but insisted that her unoffi-
cial blessing be kept secret.
Hardly had the sails been unfurled
when talk of the navigational perils of
the .Magellan Straits planted the seeds
of mutiny. The expedition halted on
the coast of Brazil for the execution
of mutineers. Here Doughty was tried
and executed for inciting mutiny. He
admitted a life devoted to plotting and
intrigue. Before continuing the voy-
age, Drake addres.sed his men, telling
them thai he had granted Doughty's
last request to forgive any suspected
accomplices and that he intended to
keep his promise. He also said that
di.ssension must stop, that "any who
be pigeon-livered at the thought of
Magellan's Straits" would be permitted
to take the ship Marigold and return
to England. The men reassured Drake
of their loyalty; the ships weighed an-
chor.
Navigation of the Straits was treach-
erous, but the storm which burst sud-
denly upon them in the Pacific was
worse. The Golden Hind was the only
ship to survive the fifty-three-day tem-
pest. Still the men voted to go on.
Drake had to give up his grandiose
idea of taking the Spanish Pacific fleet
and capturing Peru and Panama. In-
stead, he decided to attack Spanish
ships singly, relying upon the superior
speed and maneuverability of his own
ship. He took ship after ship in
bloody combat; he looted and raided
coastal settlements. By the time he
had overtaken and captured the yearly
treasure galleon, the hold of the
Golden Hind contained approximately
$14,000,000 worth of gold, silver, and
precious stones from the mines of Peru
and Mexico. Drake's ship was now
too heavily laden to fight, so he sought
briefly the Northwest Passage through
which to return to England. Upon
failing to find such a passage, he sailed
westward around the world to record
the second circumnavigation in his-
tory.
Upon his return to England, the
Spanish .Embassador, supported b y
lx)rd Burleigh, demanded that Eliza-
beth return the captured treasure and
cut off Drake's head. ElizabeUi, be-
coming defiant, chose to knight Drake
instead.
Appraisal
In order to present the events de-
scribed above, the film exploits the
story's dramatic potentialities by rely-
ing heavily upon reconstructed live
action with lip-sync dialogue for most
of the situations where conflict is in-
volved. The dramatic style is appro-
priate, because tonfiict is the essence
of this chronicle: conflict between
Spain and England, between factions
inside England, between Elizabeth's
own dispositions, between Drake and
his men, between Drake and the forces
of nature, and between the swords of
Spanish and English sailors. Profes-
sional acting, good direction, authen-
tic sets, expert photography, and an
imaginative sound track contribute to
the finely polished dramatic episodes
that make up the bulk of the film.
Titles, maps, and montage, together
with sparingly used narration, serve to
orient, bridge, interpret, and summar-
ize the sequences of dramatic conflict.
The film does an admirable job in
presenting in a well-integrated manner
the important items of historical infor-
mation for the period in Drake's life
that it chooses to treat. One could
hardly expect more content in a film
of this length and style. It is possible,
however, that some users, judging only
from the film's title, SIR FRANCIS
DRAKE - THE RISE OF ENGLISH
SEA POWER, might expect a larger
slice of history. The film does not in-
clude the exploits of other "Sea Dogs"
such as Frobisher and Hawkins, nor
does it follow Drake through his im-
portant role in the crucial event in
the rise of English sea power which
was the defeat of the Spanish Armada.
The film is designed primarily for
use in .American and world history
classes from the intermediate grades
through college. Its integration in suih
curricula presents little difficulty. When
used with younger audiences, the film's
contributions to motivation should
(ompensate for the uncommunicated
fatts whi(h might be occasioned by the
indirect manner of their presentation
in the dialogue and by the unfamiliar
patterns of speech. Indeed, the major
values in using the film might be
found in providing a background of
common experience for class discussion
and the stimulation of the individual's
interest in seeking further sources of
information.
The film's attention-holding drama-
tic style, its wide-audience range, and
its twenty-nine minute length suggest
utilization through television channels.
—Ledford Carter
138
EdScreen & AV Guide — March, 1958
THE LIVELIEST ART, Arthur
(Knight, MacMillan Company, N. Y.,
1957, 383 pp, $7.50. What started as
a "three-hour-lecture delivered on a
sweltering July afternoon at the Uni-
versity of Minnesota," illustrated with
film clips from Potemkin et al, and
spiced with encouragement from ace-
director Rouben Mamoulian, emerges
here as a sprightly, highly readable,
fact and philosophy-crammed story of
the entertainment film as an art form.
Nontheatrical applications of the film
are rather ignored except for avant-
garde and experimental production.
Especially valuable is the detailed,
evaluated bibliography of 100 books,
and the roster of 16mm film rental
sources, coded into a comprehensive
alphabetical tide list. The autlior's
concept of the educational motion pic-
ture as a "derivative form of film mak-
ing" could prove vulnerable in an
analysis of early cinematography, and
his labeling the American documentary
as a "depression baby" and dating its
upsurge from the 1939 New York
World's Fair may also draw some mild
dissent. For comprehensive coverage
of the evolution of the art of the
theatrical film, and of the social con-
ditions under which this development
Looking at the Literature
took place, this is the latest and one
of the most important works of its
\dnd.-WFK
THE AUDIO-VISUAL EQUIP-
MENT MANUAL, by James D. Finn,
is written and designed specifically
with the end user in mind. Proceed-
ing from the premise that anyone
"given the proper attitude, can learn
to operate any piece of common
audio-visual equipment in a very
short time," the book gives detailed,
illustrated, practical instruction on
several models and makes of four
chief types of AV equipment — motion
picture projectors, playback equip-
ment, tape recorders and miscellane-
ous devices. Each of these four major
sections has a well (and generally
amusingly) illustrated introduction —
just enough of the "why" to give
meaning and foundation to the "how"
that follows. There is no trace of
ivory tower inhibition; the book
names names and prints addresses
plainly. Colored dividers separate the
four sections and each section is sub-
divided by tabs for the different types
of equipment described. 363pp. Dry-
den Press, Inc., 110 W. 57th St., New
York, 19, N.Y. 1957. $9.50
TOWARD THE LIBERALLY
EDUCATED EXECUTIVE, Robert
A. Goldwin and Charles A. Nelson,
eds, with foreword by C. Scott Fletcher.
Fifteen leading educators and indus-
trialists attest the need of a foundation
of liberal education "without which
executives will be unable to measure
up to the challenges they confront
and will continue to confront in the
forseeable future." Fund for Adult
Education, White Plains, N.Y., 1957;
112pp. Single copies free, five copies
free to educational institutions, there-
after 50 cents per copy.
AV INSTRUCTIONAL MATE-
RIALS MANUAL, by James W. Brown
and Richard B. Lewis. Spartan Book
Store, San Jose State College, San Jose,
Calif. Unique, practical, 3-ring binder
format permits addition of local mate-
rials to this 292-page workbook.
THE READING TEACHER'S
READER, by Oscar S. Causey. Ron-
ald Press Company, 15 E. 26th St.,
New York 10. 339 pp. $5.00. A text-
Iwok for reading methods courses and
a reference book for in-service reading
teachers. Sixth of book is on "Audio-
Visual Aids in Improvement of Read-
ing." Deals with methods, phonics,
vocabulary, emotional factors.
Stewart ONEPIECE seamless
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OTHER TYPES AVAILABLE FOR SPECIALIZED USES
STEWART ... the screen preferred by 9 of the top 10 Holly-
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defined rear projected images for either viewing or photo-
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You, too, can now have the quality of Stewart award-win-
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and TV studio technicians. Here is the one truly onfpiece
screen for perfect rear projection, made in all sizes from
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Specialists in
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EdScreen & AV Guide — March, 1958
139
Color Filmstrip Service
for Educational Producers
A scene in the Manhattan Color Lob
filmstrip on "Robinson Crusoe," proc-
essed for Dr. William Lewin's series of
Photoplay Filmstrips.
Let us do all or part of the work
you require in color processing.
No order too small or too large
for our special educational de-
partment.
Manhattan Color Laboratory
254 W. 54»h St., New York 36
SIGNS WE SEE
A set of fl\-e color flimstrlps of slKnii of various
kinds — toad, street, warning, advertlfllnfc —
with enough bark^rotiml to suggest content and
provoke dlitrUNsion.
Enrlchni'ril mater'al for hmer iirades. For remedial
reading In Jr. and Sen. High . . Driver Education
. . I^anRuage classes . . For retarded readers . .
TarltUtoHroiiic material.
Particularg on rcQuest
FILNISLIDE SERVICE
)505 Fairmonnt (Sve.. El Cemlo 8, Calil
SCIENCE FILMSTRIPS
SINCE 1931 SINCE 1931
MADE BY TEACHERS FOR TEACHERS
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CHEMISTRY MICROBIOLOGY
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ip:
Described and evaluated by ROBERT
CHURCH, WALTER PILDITCH, and
HAROLD WARD. Producers should
send review copies of filmstrips to
Robert Church, Andio-Visual Coordi-
nator, Herman Felscnthal School, 4101
S. Calumet Are., Chica^ro 15, Illinois.
BIOLOGY FILMSTRIP
"LOOKING AT CELLS," Syracuse
University .^udio-Visual Center, Col-
lendale at Lancaster, Syracuse 10, New
York. Filmstrip is color drawings.
Grade range includes grades eight to
twelve. Subject area is biology, espe-
cially study of human body. 28 frames.
Filmstrip consists of carefully drawn
diagrams of all types of cells with well
lettered captions that explain the ma-
terial carefully. Filmstrip begins by
showing parts that are common to all
cells including the cytoplasm, t h e
growth material of the cell; nucleus,
which contains the substance that gives
it likeness or difference to other cells;
and membrane, which gives protection
to the cell as skin gives protection to
our bodies. The part blood plays in
bringing food and oxygen to the cells
and carrying waste materials away
from the cells is explained. The differ-
ences between sizes, shapes and chem-
ical make-up of the cells are shown
by the following examples: bone form-
ing cells, outer .skin cells, smooth mus-
cle cells, and nerve cells (which may
be three feet long!), .■\nimated "Mr.
Chubby" (a cell), traces his life as he
is eating and growing, .\fter a while
there is a change in his nucleus and he
is divided into two cells and later into
four. These Mr. Chubbies are shown
doing many jobs in the head. Muscle
cells are formed on bone cells that
form the basic skull. Nerve cells are
in between the other cells and the
skin cells do their job by protecting all
the other cells from germs and injury.
The filmstrip ends by showing how
millions of tells make up the entire
human body. The filmstrip is excel-
lent for beginning study on cells and
makes it easy for the student to realize
the importance of cells in our bodies.
AUDIO -VISUAL COMMUNICATION
SERIES
Basic Skill Films, 135.5 Inverness
Drive, Pasadena 3, California. Film-
strips arc in (oior. Level is adult, di-
rected for teacher training. Subject
area includes audio-visual communica-
tion. -Set includes three filmstrips as
follows:
EFFECTIVENESS OF AUDIO-
VISU.\L MATERIALS (45
Frames)
HOW TO USE A TEACHING
FILM (43 Frames)
TEACHING BY TELEVISION (51
Frames)
This series represents an attempt to
summarize in an interesting and non-
tcchtiical manner research findings on
audio-visual materials. These findings
include effectiveness and methods of
use of audio-visual materials. This is
an excellent series for use with groups
whitli have had little experience with
audio -visual communication. Many
c]uestions are an.swcred, although some
of the answers might be questioned.
This series of filmstrips will definitely
stimulate discussion.
FRENCH LITERATURE FILMSTRIP
"MO LIE RE'S LE MISAN-
THROPE" (Number 5205), Educa-
tional Productions, Limited, 17 Den-
bigh Street, London, S.W.I. Filmstrip
is black and white. Grade range in-
cludes junior and senior college pos-
sibly including high school seniors.
Subject area is French literature and
drama. 51 frames.
This filmstrip is very beneficial for
detailed study of Moli^res writing,
stage settings, social life of the times,
and other studies of the man. This
filmstrip is too detailed and critical for
any except very studious and serious
students of drama. The professor. J. T.
Stoker of the University of Paris, him-
self says MolicJres "Le Misanthrope"
necessitates a maturity of mind rarely
found in adolescents. The notes found
with the filmstrip give detailed expla-
nations of characters, motives, plots,
settings, etc. They are very helpful to
the teacher and the filmstrip shows
very careful production and photog-
raphy.
140
EdScreen & AV Guide — March, 1958
COLONIAL WILLIAMSBURG SERIES
P-THE CRAFTSMAN IN COLO-
NIAL VIRGINL\," Colonial Williams-
burg Filmstrips, Post Office Box 516,
Williamsburg, Virginia. Filnistrip is in
color. Grade range-Fourth through
twelfth grades. Subject area— American
History. 44 Frames.
This filmstrip is especially designed
for use with a social studies unit. It
gives a true picture of colonial life,
the setting for which is Colonial Wil-
liamsburg, Virginia. The buildings,
streets, costumes, etc., conform to his-
torical data. The prime concern of
the filmstrip is the variety of crafts-
men represented within a given colo-
nial community. The latter portion of
the filmstrip is devoted to the subject
of George Wilson, a bootmaker, and
his family. The Wilson family is used
to exemplify: 1) colonial family life,
2) colonial society, 3) economic condi-
tions. 4) apprentice education, 5) work-
ing conditions, 6) other community
crafts, and, 7) slave conditions.
This filmstrip would be useful with
the following suggested units: 1) Colo-
nial Craftsmen. 2) The Colonial Mid-
dledass. 3) Colonial Life. 4) The
Colonial Businessman. It may also be
used as a picture reference for; 1)
colonial tobacco farms. 2) log cabins,
3) plantation communities, 4) colonial
workshops and tools, and, 5) colonial
fashions. Because this filmstrip is
adaptable for many purposes and
makes the subject very interesting to
the viewer, it rates a superior rating
for production.
"COOKING IN COLONIAL
D.AYS," Colonial Williamsburg Film-
strips, Post Office Box .")16, Williams-
burg, Virginia. Filmstrip is in color.
Grade range — upper elementary and
junior high school. Subject area covers
early American history. 46 frames.
This filmstrip shows the kitchen and
cooking devices used by well-to-do
people in colonial Virginia. The
kitchen reveals much about the cus-
toms and economy of those days.
Comparisons are drawn between colo-
nial "labor sa\ing devices" and those
which are in use today. Vivid color
and good photography make this a
pleasant filmstrip to view. The guide
provides much information in addi-
tion to the frame captions. This flm-
strip should- be of high interest to
American History students even as low
as the middle grades.
FILMSTRIP ON T.V.A.
"THE STORY OF I.V.A.," Visual
Education Consultants, Madison 4,
Wisconsin. Filmstrip is in black and
white. Grade range — upper elemen-
tary, high school and adult groups.
Subject area-natural science (conser-
vation and water power). 42 Frames.
Filmstrip tells the story of the T.V.A.
in detail. It tells how the Tennessee
Valley Authorities work to navigate
waterways, control floods, and produce
electrical power. The captions under
each picture did not always seem to
correspond to the subject matter pic-
tured.
In order for this filmstrip to be of
value to the class, the viewers should
have some experience in map reading.
It may be considered useful if used
in connection with a unit on T.V.A.
or as a picture reference for dam or
waterway structure. Because of the
above mentioned discrepancies, this
filmstrip is not highly recommended.
THE AMISH
We are advised that the color film-
strip advertised in the February issue
is available also in 2x2 slide form. In-
teresting reading notes, indexed to the
slides by number, increase the -variety
of u,ses which slides may serve when
individually selected by the teachei.
For further information write Photo
.Arts, 962E Salisbury Court, Lancaster,
Pa.
^ Editor's Note: The other filmstrips
in tliis series will he reviewed in a
Inter issue.
HISTORY AS IT ACTUALLY HAPPENED
THE PAGEANT OF AMERICA
FILMSTRIPS
500 Years of America's Glorious Past Re-lived in
One Comprehensive Series of 30 Documentary Film-
strips and Professionally-written Teacher's Guides
Rare and Intriguing source material has been used to recon-
struct our Country's history with meticulous accuracy and no
effort or expense has been spared to make this the most
authentic and useful pictorial record of America in existence.
Superior quality is guaranteed by the scholarship and skill of
the eminent historians and visual education authorities who
hove successfully created this most dependable teaching aid
in American history and related subjects. Acclaimed by lead-
ing educators from coast to coast, the series has already mode
filmstrip history in the Nation's classrooms.
YOUR PROGRAM WILL BE FURTHER ENRICHED BY
YALE'S FAMOUS PUBLICATIONS
THE PAGEANT OF AMERICA
15 fascinating volumes containing 11,500 historically accurate
illustrations expertly linked with clear, concise text to provide
on amazing visual panorama of American life.
THE CHRONICLES OF AMERICA
56 stimulating historical narratives by recognized author-
specialists covering the complete story of America and Its
p>eople. Distinguished for accuracy, scholarship, scope and
extraordinary readability.
The Educational Effectiveness of These Authentic and
Inspiring Filmstrips and Books Is Well Estab'ished
Make Them a Part of Your Instructional Program Now.
Yale University Press Film Service
386 Fourth Avenue
New York 16, N. Y.
EdScreen & AV Guide — March, 1958
HI
Audio Directory
Audio Equipment
EVERYTHING IN ELECTRONICS
Send for FREE ALLIED 1958 Catalog
Recording equipment, Hi-Fi audio,
school sound systems, training kits,
electronic parts. Write for Catalog.
ALLIED RADIO
100 N. Western Ave., Chicago 80, III.
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Write for illustrtled
catalog
AUDIO-MASTER
I7E. 45th St., New York
• calitone
Portable PHONOGRAPHS
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Complete SOUND SYSTEMS
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• sound tracks for motion pictures
• sound/film strips
For oil your oudio-visuol needs
MAGNETIC RECORDER & REPRODUCER
CORP.
1533 Cherry St., Philadelphia, Pa.
Tape Recorders and Tapes
TAPE RECORDERS, TAPE, HUFI
Wholesale Prices. Free Catalogue.
KARSTON, 215-A E. 88 St., New York
28, N.Y.
TAPE RECORDERS, HI-FI COMPO-
NENTS, TAPES. Unusual Values, Free
Catalogue, Dressner 69-02 AV, 174 St.,
Flufhing 65, N. Y.
SOUND
advice
about audio materials
and equipment
by MAX U. BILDERSEE
Foreign Language
Recordings
The flow of foreign language re-
cordings of potential instructional
value continues. It is steady, even and
impressive . . . and indicative of the
broad acceptance of the phonograph
recording as a prime instructional
tool in foreign language instruction.
In this same area there is a great
increase in the development of the
language laboratory type of installa-
tion in secondary schools and colleges
which allows individual students, re-
gardless of ability, to progress at a
personally established rate, either con-
sistently or sporadically. Further, the
language laboratory encourages review
and true mastery of foreign language
material.
Many schoolmen have asked for
suggestions concerning appropriate
equipment to be included in a modern
language laboratory establishment. It
is impossible, first, to specify quan-
tities because these factors will be
governed by the number of students
involved as well as the number of
languages involved. Further, it will
have to be administratively deter-
mined whether the language labora-
audiof ile
devoted to improved instruction
cordially invites you to request information
about a new and unique school, college and
library recordings appraisal service
edited by Max V. Bildersee
box 1771
albany 1, new york
tory is solely for the use of foreign
language students or tan be employed
for speech correction activities and
a variety of other listening-recording-
listening instruction in such areas as
music, speech improvement and
drama. Further, is the installation to
be installed in the library or as part
of the language classroom establish-
ment?
Minimum requirements include ap-
propriate phonograph equipment for
reproducing discs in the laboratory
collection. This machine or group of
machines should be planned for either
individual listening via headphones
or for group listening via loudspeaker.
Just as an individual alone may profit
more from loudspeaker reproduction,
so a group of several students may
prefer to use headphones. The equip-
ment should be versatile in this regard
so that small groups may use head-
phones if they prefer or if loud-
speaker listening will annoy other
students.
Recording facilities are needed. The
experience of recent years indicates
the superiority of the magnetic tape
recorder for this purpose over any
other machine. It is common practice
now for schools to purchase dual
track, dual speed machines for re-
cording purposes. However, it is also
common practice to standardize on
one speed for these purposes accord-
ing to local needs and to record on
one side of the tape only if editing
is indicated in the future. Tape re-
corders and playbacks, too, should be
so equipped that they can be used
with either headphones or a loud-
speaker.
The recordings chosen for study will
depend on the appraisal of such mate-
rials by the instructional staff. In
previous issues of EDUCATIONAL
SCREEN & AUDIO-VISUAL GUIDE
we have reported to you on approxi-
mately two hundred hours of record-
ings. (See issues of October and Nov-
ember, 1953; June, September and
October, 1954; January. 1955; March
142
EdScreen & AV Guide — March, 1958
and October, 1956; and, February and
April. 1957).
There is a welcome, constant and
strengthening trend toward the in-
troduction of foreign languages in
the elementary school. That trend has
readied proportions that now there
are competitive children's records on
the market designed to appeal to
children in the earlier grades. A new
technique is involved too, the tech-
nique of H-R-S . . . Hear . . . Repeat
. . . Speak.
"ITALIAN FOR CHILDREN."
•FRENCH FOR CHILDREN,"
"SPANISH FOR CHILDREN," and
"GERMAN FOR CHILDREN" are
four new albums published by Oppen-
heimer: Publishers of Baltimore, Mary-
land and intended specifically for
young children. The emphasis, obvi-
ously, and to our mind quite correctly,
is placed on aural comprehension and
imitation through sound. It is not
necessary that the child see or be able
to read the accompanying manual,
although the illustrations are intended
for youthful eyes and may be used
as an integrating factor.
The individual albums are much
alike in the material presented, in-
volving normal children's interests
and activities. There is the exchange
of names: recognition of the dog, and
the cat: family: counting; clothing;
birthdays; food, and movies. Each al-
bum offers a variety of voices.
The albums are carefully prepared
to develop and maintain interest. The
material and presentation is suited to
beginners, and, as we have already
indicated, the content is directed to
the elementary school.
The Italian, French and Spanish
albums offer exceptional speaking and
fine pronunciation. We found the
German, however, somewhat muffled
by comparison. The Spani,sh pronun-
ciation employed is Latin .American,
typical of what our children most
likely will hear and employ.
These albums are prepared by an
outstanding body of language educa-
tors including, as editor-in chief. Dr.
Frederick D. Eddy of the Institute of
Languages and Linguistics, School of
Foreign Service, Georgetown Univer-
sity. Dr. Eddy's interest in this pro-
gram is of long duration and these
recordings represent years of activity
in the field of language instruction to
children.
The Associate Editors include Dr.
J. Donald Bowen of the Department
of State, Dr. Hans Hainebach of
Union College, Frank M. Soda of
the Modern Language Department of
the Princeton Borough (N.J.) public
school system, Anne Slack who has
coordinated the foreign language pro-
gram for the Schenectady (N.Y.) pub-
lic elementary schools and Mary P.
Thompson who is on the Foreign
Language Elementary Schools Com-
mittee of the Modem Language Asso-
ciation.
Children will find foreign language
instruction a treat with the use of
these recordings.
Moving along with more difficult
records the D.C. Heath Company's
"FOUNDATION COURSE IN
SPANISH" is an excellent group of
recordings designed particularly to
accompany the text, also published
by D. C. Heath, of the same title.
These recordings should be used with
beginning students in secondary
schools.
Wilmac Recorders (Pasadena, Cali-
fornia) have produced "CIRCLING
THE GLOBE WITH SPEECH -
SPANISH III" to accompany their
earlier similarly titled recordings. This
is an exceptionally clear and fine re-
cording which secondary school stu-
dents in second and third year Span-
ish classes can employ with profit for
comprehension in the foreign lan-
guage. The recording offers both Latin
American pronunciation (from Cuba,
Venezuela, and Puerto Rico) as well
as Castillian pronunciation (from
Salamanca, Seville, Barcelone, Madrid
and Toledo). This recording is rec-
ommended not only for classroom use
but also for language laboratories and
library collections. The voices are
those of men and women speaking
naturally in relating personal inci-
dents.
There arc hundreds of ways you can use a tape recorder (o help you
teach language arts. Here are a few suggestions.
• Speech classes can be made more exciting by playing tapes of
noted commentators and personalities recorded from radio and TV.
Have the class analyze the devices the speaker used to dramatize
his important points.
• Letting students record their themes will help the authors detect
their written and oral eiTors as they hear the playback.
• In the lower grades, hold up a picture and make a tape recording
as the children tell what they see. Listening to these tapes will show
Which children have speech defects or problems that you may not
notice in class.
• Record compositions at start of terra. Save them to play back
at the end of term, so students can note their own impro\eraent in
reading, diction, delivery and use of more interesting expressions.
• Ha\e students write original poetry and tape it for playback at an
"Open House Night" — an interesting addition to the usual display
of handicrafts and artwork.
• C:lass discussions can be facilitated by breaking down the class into
a number of smaller groups and upe recording the discussions of all
groups for later analysis.
The sound quality of a tape recording can be no better than the
quality of the tape on which it is recorded. Educators' critical re-
quirements for fidelity of reproduction and consistent quality are
easily met by any of the eight types of Audiotape. This complete
line of professional-quality recording tape offers the right recording
time and the right tape cost for any application. .And, regardless of
type, there's only one .■\udiotape quality — the linest that can be
produced. For free tips on tape recording, write for "The Pocket
Guide to Tape Recording." Write .\udio De\ices, Box EV, 444
Madison Avenue, New York 22. N. Y.
amclioto|ie u^ftea^f^u^
^■Hlfe: AUDIO DIVICES, INC.. 444 MadlKW A«».. N«w T«Hi %% N.V*
EcJScreen & AV Guide — March, 1958
143
Sihurch
In Our Opinion
. . . That remarkable little film, The
Candlemaker, deserves all the praise
and recognition which it is getting.
In these columns (June 1957) we
awarded it an "A Plus" rating and
congratulated the United Lutherans
on its production. At Green Lake in
September Noel Evans accepted my
re-appraisal of the film as "a little
classic." Having accumulated a num-
ber of distinguished awards for ex-
cellence, this classic film on steward-
ship for children (and adults) is now
available through Cathedral Film's
nation-wide distribution system. This
is a three-way break: for Cathedral,
for the film, and for users across the
country and world.
-O-
. . . Now is the right time for churches
and distributors to use the A-V mate-
rials geared to this year's study of
missions overseas and at home: "Ja-
pan," and "Christ The Church and
Race." In few years has good material
been more abundant. Filmwise we
have Younger Brother and Broken
Mask, both new productions of good
general qualities. Beyond these we
have a number of titles only several
years old but still very useful. In film-
strips we lack for little. Yet, there are
whole areas of the church which have
not gotten around to using this mate-
rial. Even now we get letters asking
about the availability of materials
related to the study — showing that
the churches, as denominations, have
not been getting information out to
the churches and into the hands of
the right people. Many film libraries
have failed in promotion, also. It
takes more than one folder, leaflet,
catalogue; and all material, to be
effective, must reach the potential
user's attention. That alone counts.
... It is a good idea for the Curricu-
lum Committee of the Methodist
Church to study the "effectiveness of
films and other audio-visual materials
in Christian education." ,\pproved in
December 1957, and now in the prep-
aration stage, this study will reach the
participating churches about October
1958. Sixty churches, a true cross-
berartnient
by WILLIAM S. HOCKMAN
section of the denomination, will be
selected for study. The results will be
presented to the December 1959 meet-
ing of the 117-member Curriculum
Committee. In our opinion, one find-
ing of this study will be that the
quality of utilization will rate far be-
low the inherent quality of both
materials and equipment. If it misses
this datum, it will have been fishing
with too coarse a net.
-O-
. . . Many alert churches and .A-V pro-
ducers and distributors will make a
note right now of the mission study
themes for the next two years. For
the year beginning in the fall of 1958
the themes are: "The Near East" and,
"North American Neighbors;" what-
ever that means in the jargon of the
NCC! For the year beginning in the
fall of 1959 we have: "Africa" and,
"The Church At Work In Town and
Country"; whatever that means! In
our opinion this nebulosity in stating
the 'home' themes is a downright
handicap to the churches and those
who would serve the .A-V needs of
the churches. The overseas themes are
specific enough. Why the lack of it at
home? To get back to our main point,
now is the time to spot films and
filmstrips, and other materials, which
will be useful as the calendar brings
these themes to the fore. As in the
past, special films will be produced
to undergird these subjects. However,
the "Audio-Visual Resource Guide
(NCC publication) lists good and use-
ful old materials like that beautiful
film. South of The Clouds, whose
locale is the American University at
Beirut and whose theme is the im-
pact of Christian ideals upon a Mos-
lem girl of wealth, social prestige, and
sensitivity for the needs of her people.
Critic Vs. User
".As a public school teacher." writes
Raphael W. Wolfe, .\-V Coordinator
for the Montebello (California) Junior
High School, "who uses filmstrips, I
found little enlightenment in Mr.
Hockman's explanation. The 'bridge'
which he sets out to build between
the two viewpoints (critic versus user)
appeared to lead to a one-way road
with all the traffic routed in favor of
the critic.
.At the risk of sounding trite, I feel
that a good rule-of-thumb is still
found in the old saying about the
proof of the pudding being in the
eating. The user of filmstrips is no
longer a layman. As he uses them,
sees the reaction to them, and senses
their good and bad points, he comes
into a better position to analyze them
than does the critic who, from his
ivorv tower, too often deals with the
theoretical without enough attention
to the practical application.
I do not mean to contend that there
is no place for the critic. He may,
with his more technical knowledge,
be able to offer constructive sugges-
tions for improved techniques of
photography, psychological approach,
etc. But, his judgment should be
tempered by use and recognized for
just what it h — one man's opinion!"
This a good and welcome letter. We
are grateful for it because it can
keep alive this discussion of critic vs.
user. We I)elieve that there is a place
for both, and that each must be ap-
preciated for what he can contribute
to the production and improved use
of visual materials.
However, many of us have lived
long enough to see lay users toss aside
excellent materials because they did
not appeal to them. They were re-
jected on rather flimsy grounds. Again,
we have been around long enough to
see imaginative and resourceful users
wring a lot of juice out of what we
thought was a pretty dry lemon.
1 would like to suggest that the
theoretically good filmstrip (one that
meets the criteria of the critics) will
tend also to be the practically good
filmstrip (one that meets the approval
of the user). What bothers me is that
you can reverse this proposition: What
the user considers practically good
will not tend to be theoretically good
(good in the sense that it exploits to
the full the essential and unique
(|ualities of the filmstrip as a visual
niediuiu).
C:an't we have a few more letters
144
EdScreen & AV Guide — March, 1958
I on tliis one? Who h next? Dash off
\our tlioughls and send them along.
For Your Library
For years to come every church will
r need to explain to its children and
young people (and, indeed, most of
its adults) the meaning of Lent. Year
in and year out this explanation will
be one item in the curriculum of the
church. This is one reason why we
recommend SVE's new 38-frame color
filmstrip with LP recorded commen-
tary (and printed script-notes). The
Meaning of Lent, just completed and
released.
There are sexeral other reasons for
our recommendation. Such a filmstrip
is a good idea. It fills a need. Next,
SVE has done a good job on it. The
art work, by Matilda Breuer, is good
in composition antl dynamics. The
colors are pleasing all the way, ex-
cept in one or two frames. (For in-
stance, the close-up of Jesus holding
the Cup. Drawing hands and getting
flesh tints on filmstrip is very diffcult,
indeed)
The commentary, by Weldon John-
son, is a good job. It is good in two
ways: It hits the main points, and it
sticks to its subject — the meaning of
Lent (not Easter, not the Resurrec-
tion, etc.). It is rather well integrated
with the pictures, and it certainly is
pleasingly and effectively narrated by
John Mallow (who noted that a
(hange in voice-tension was needed
as he came into the intimate scenes
of Holy Week).
We like the script-notes because
they give background information:
references for reading and study; and,
gi\e good suggestions for utilization.
And. the print is large enough for
easy reading, a bonus all producers
ought to afford. Lastly, we like the
little four-note frame-advance signal
on the record, and foimd that we
soon enacted to it subliniinally, leav-
ing our attention free for other things.
(Riuuiing time 12 minutes; com-
plete with guide and record, .SIO.OO;
filmstrip and guide only. S6.50: order
through your .A-V dealer, or direct
from .SVE, 1.845 Diversey Parkway,
Chicago 14.)
TEACHING AIDS
FILMS, FILMSTRIPS,
SLIDES, POSTERS, ETC.
Write for free Catalog
AMERICAN BIBLE SOCIETY
Audio-Visual Department
440 Fourth Avenue, New York 16
Men Of God
S\'E has c(jntinued its "Great Chris-
tian .Missionaries" .series with the re-
lease of Albert Schweitzer ([unglc
Missionary) and Toyohiko Kngawn
(C;od's Man In Japan). The full-color
art of both is by Esther R. Bell; the
scripts by Virginia Stumbaugh; the
musit by Venida Jones; and, the nar-
ration by Frank Babcock.
Here is an effective and useful
presentation of the life and work of
two great contemporary Christians.
Launched by an engine of purpose
in an orbit of human service, these
two men will be for many generations
great examples of the dedicated Chris-
tian life. The age level is Junior and
up.
Because of their fine qualities and
their usefulness with many different
kinds of church groups, they are
recoiinnended for purchase by your
.\-V library. Each fdmstrip with utili-
zation guides only is S6.00. Each with
LP recorded commentary is |9.00. The
complete series (which includes similar
filnistrips on Frank Laubach and
.Vdoniram Judson) is $22.00 with
printed scripts and $28.00 with LP
records. Order through your A-V
dealer or direct from SVE, 1345 Diver-
sey Parkway. Chicago 14, 111.
Spring Is Here
The Story of Spring is a filmstrip
which can help you accent three
things in the religious education of
children: Help them feel the wonder
and the new life which comes in
Spring: help them .see and appreciate
the beauties of nature about them;
and, help them identify God as the
source of beauty and the Creator of
new life. The full-color photographs
(33) are by Jack Alford and the com-
mentary, LP recorded as well as print-
ed, is by Paul Kidd. Included are fam-
iliar songs, poems, and scripture which
can act as a bridge to the new things
presented. The age range is 5 to 8
years. Recommended.
The little book, "Ke Sooni," by
Friendship Press, was the source of
the beautiful 25-frame color filmstrip
The Easter Song which was first pro-
duced by the United Church of Cana-
da and is now available from SVE.
It takes us to Korea and shows us
Ive-.Sooni's school, and her home, and
the grandmother who finally let her
wear the new dress to the Christian
school and sing the Easter song with
the other girls. Primary children will
enjoy this story and its lovely pictures.
Since the LP record carries the song
which the girls sing, it can be taught
Scratches
on Film
Irritate
Audiences
Fortunately, scratches
can almost always be
removed — without loss
of light, density, color
quality, sound quality,
or sharpness.
Write for brochure
EERLESS
[FILM PROCESSING CORPORATION
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EdScreen & AV Guide — March, 1958
145
in advance to the children so they can
participate. Highly recommended.
(Order from your A-V dealer or
direct from SVE, 134.5 Diversey Park-
way, Chicago 14, 111.; each with printed
guide and commentary only. $5.50;
each complete with LP record $8.50.)
Let The Children See
Every now and then someone wants
to know about films for little people
which will open their eyes and minds
to the wonders of the world and life
about them. Here are two that do just
that thing, and do it well. Mr. and
Mrs. Robin's Family is 1 1 minutes
with this beautiful, busy, and friendly
bird — showing the summer cycle of
nest building, egg-laying, hatching,
nestling-feeding, and the first ventures
outside the nest. .And what a good look
we get! This the children will enjoy—
this screen-seeing which is better than
most children get a chance at in real
life. Highly recommended. (From
Coronet Instructional Films, Coronet
Building, Chicago 1, 111.)
Films For Enjoyment
It sometimes happens that youth
and adult g^roups want films for the
purpose of simple enjoyment only. Of
these there are many— available, as the
two following titles, from Association
Films (Ridgefield, New Jersey) and
Modern Talking Pictures (45 Rocke-
feller Plaza, N.Y. 20). New England
Portrait is a 28-minute camera-tour of
this region. Living Circle, 22 minutes,
tells us about the flow of trade be-
Advertisement
HELPFUL BOOKS
AUDIO-VISUAL METHODS IN
TEACHING: REVISED AND EN-
LARGED. By Edgar Dale. 544 pp.
Illustrated; and with 49 full-color
plates. The Dryden Press, 1 1 0 West
57th St., New York 19, N. Y. 1954.
$6.25.
By William Lewin and Alexander
Frozier. Illustrated. Educational &
Recreational Guides, Inc., 10 Brolnerd
Rood, Summit, New Jersey. $4.75.
THE AUDIO-VISUAL EQUIPMENT
MANUAL. By James D. Finn. Pub-
lished under the general editorship of
Edgar Dole. 384 pp. 1400 illustra-
tions. The Dryden Press, 1 1 0 West
57th St., New York 19, N. Y. 1957.
$9.50.
EDUCATORS GUIDE TO FREE FILMS.
Compiled and Edited by Mary Foley
Horkheimer and John W. Differ. Edu-
cotional Consultant, John Guy Fowlkes.
17th Annuel Edition, 1957. Educa-
tors Progress Service, Dept. AVG,
Randolph, Wis. $7.00.
AUDIO-VISUAL MATERIALS: THEIR
NATURE AND USE. Revised Edition.
By Walter Arno Wittich and Charles
F. Schuller. 570 pp. 249 Illustrations,
14 Color Plates. Harper & Brothers,
49 E. 33rd St., New York 16, N.Y.
1957. $6.50.
EDUCATORS GUIDE TO FREE SLIDE-
FILMS. Compiled and Edited by Mary
Foley Horkheimer and John W. Differ.
Ninth Annual Edition, 1957. Educa-
tors Progress Service, Dept. AVG,
Randolph, Wis. $5.00.
MANUAL OF AUDIO-VISUAL TECH-
NIQUES. By Robert de Kieffer ond
Lee Cochron. 220 pages. 1955. Pren-
tice-Holl, Inc., Englewood Cliffs, New
Jersey, $3.75.
EDUCATORS GUIDE TO FREE TAPES,
SCRIPTS, AND TRANSCRIPTIONS.
Compiled and Edited by Walter A.
Wittich, Ph.D., and Gertie Hanson
Hoisted, M.A. Fourth Annual Edition,
1958. Educators Progress Service,
Dept. AVG, Randolph, Wis. $5.75.
MITCHELL'S MANUAL OF PRACTI-
CAL PROJECTION. 450 pp. Illus-
trated and cross-indexed. Covers
every aspect of motion picture pro-
jection. Material presented in easily
understood language — not too tech-
nical, yet technically accurate. Most
complete ond practical handbook for
projectionists ever published. Inter-
national Projectionist Pub. Co., 19
West 44 Street, New York 36, N. Y.
$6.00.
TAPE RECORDERS AND TAPE RE-
CORDING. By Harold D. Weiler. 192
pp. Radio Magazines, Inc., P. O. Box
629, Key ES, Mineolo, N. Y. 1956.
$2.95 or $3.95 (hard cover). Writ-
ten for the amateur and semi-profes-
sional tape recordist, the book gives
special emphasis to the use of tope
recording in education.
STANDARDS OF PHOTOPLAY AP-
PRECIATION. A Course of Study in
Photoplay Appreciation, Including a
Photoplay Approach to Shakespeare.
A WINDOW TO THE CHILD'S MIND
— Alpark's New Educational Hand-
book by Dorothy R. Luke, 268 pp.
The first authentic analysis of Helen
Parkhurst's recorded interviews with
children. An indispensoble guide for
teachers. 1955 Storbridge Publica-
tions, P.O. Box 574 Grand Central
Station, New York 17, N.Y. $3.50.
tween North and Central America,
and shows us some of the imposing
monuments of the Mayan civilization
which rested far too much on a one-
crop economy and far too little on
trade with neighboring areas. Both are
in color: both interesting and informa-
tive, and "free" from A. F.
Crossroads Of Three Continents
With the Near East the overseas
subject of study by the churches of
America next fall, here are three titles
which should be of interest not only
to local churches but to the local film
libraries serving the churches: The
Middle East (Crossroads of Three
Continents), The Mohammedan World
(Beginnings and Growth), and The
Holy Land (Background for History
and Religion). Each is in color or
B&W; 131/2 minutes for the first and
1 1 each for the others. (From Coronet
Instructional Films, Coronet Building,
Chicago I, III.)
The first is a good overview of the
lands and peoples of the Middle East,
stressing three important factors— wa-
ter, oil, and land-bridge for intercon-
tinental travel. The approach is re-
gional, rather than country by coun-
try; and, the relation of this region
(ten countries) to the rest of the world
is pointed out in many ways.
The second film has as its purpose
"to develop an understanding of the
riches of Moslem culture and of
the many contributions it has made
to our way of life." It touches history,
religion, art, politics and language.
Intercultural influence is the theme
stressed.
The third film is a tour of the land
of ancient Palestine which orients us
to history, literature, and geography.
We see ancient places and old ways
and come to appreciate the past and
the present of this biblical country.
Here history and geography get the
emphasis.
For use in the church, we would
place the grade level as Junior Hi and
up. We recommend these as three
good and useful films. Utilization
guides supplied.
Cats, Cats, Cats!
Kindergarten and Primary children
will enjoy the filmstrip by Weston
Woods Studios (Westport, Conn.) en-
titled Millions of Cats, and its best
church use is, no doubt, in a party of
recreation context. However, there is
a nice little moral which most children
will not miss. Forty-four frames of
H&W art and a reading script; $4.00;
order direct.
146
EdScreen & AV Guide — March, 1958
MONTHLY REVIEW OF WHAT'S NEW FROM MANUFACTURERS & DISTRIBUTORS
^udio-visual trade review
For more informotion about any of the
equipment and materials announced
in this section, use the Readers' Serv-
ice Coupon on page 152.
NEW EQUIPMENT
CAMERAS
B&J Styiophot 16mm SubMiniature Cam-
era $35.50. Fits easily into pocket or
purse, lens stops from f:3.5 to f:22,
shutter speed l/50th, focusing 3 Vz
feet to infinity, direct viewfinder, auto-
matic film transport, double exposure
prevention, takes I 8 pictures per strip
of film.
For more information circle 101 on coupon
HCE Rotopol Rotating Polorizing Filter
Attachment $11.95-$26.95 according
to type of camera used. Cuts through
haze and glare, bringing out detoils
and textures. The Rotopol acts as a
directionol grid, blocking unwanted
light and permitting only useful light
to pass through the lens. Eliminotes
glare and distortion caused by reflec-
tion.
For more information circle 102 on coupon
New Heitz Photographic Items: Swiss
Alpo 35mm single-lens reflex camera
now available with Alpho-Makro-Kilor
40mm f:2.8 lens with preset dia-
phragm, from $1 19.50. Primos Testre-
flex Enlarger for IVaxIVa and 4x4
superslides features single-lens reflex
system with built-in test negative.
$129.50. Kern Swiss Alpatir High Pre-
cision Telescope offers mognificotions
of 28, 45, or 55x. $229. Sinar Expert
8x10" interchangeable view camera
lists from $649.
For more Information circle 103 on coupon
Riken Ricoh Diocord 1 Reflex Camera
$65. Camera houses a built-in photo-
electric exposure meter with provi-
sion for setting f-stops and shutter
simultaneously; has 80mm f:3.5 lens,
Seikosha MXL synchronized shutter
with speeds from 1 second to I /500th,
die-cast oiloy body. Accessory cose
$10.
For more information circle 104 on coupon
PROJECTORS & ACCESSORIES
Coffey Standard Mobile Table. Finished
in two colors — red ond grey — with
grip areas at the end of each panel.
Mode of heavy-gouge steel. Large 3"
casters, 2 with brakes. Top shelf
is 29 '/2" high, 26" wide, 16" deep.
Weighs 39 lbs.
For more information circle 105 on coupon
Documat Microfilm Reader Model U
$350. Handles both roll and unitized
film in 16mm or 35mm rolls, jackets
or aperture cards. Weighs only 27
lbs. and stands 24" high. Designed
for fast searching with a 2 to 1 gear
rotio on its crank handles. Turret
head revolves full circle. High con-
trast screen 1 1" square. Lenses avail-
able ore 34 '/2X, 24x, and 1 5x'.
For more information circle 106 on coupon
SOUND EQUIPMENT & ACCESSORIES
ACA Stereo-Magnemite Tope Recorder.
Self-contoined stereophonic tope re-
EdScreen & AV Guide— March, 1958
corder for field use. Avoiloble in
choice of operating speeds: 3.75, 7.5
or 15". Cose meosures 8y2xllxl0
inches and weighs only 17 lbs. Inde-
pendent gain adjustment for each of
the two channels. Also plays monaural
tapes or records same.
For more information circle 107 on coupon
Colifone New Yorker Phonogroph $49.95.
Wide-range amplifier, 1" speaker, 4-
speed turntable, pop- up 45 center,
dual needle ceramic cartridge, identifi-
cation handle, metal-reinforced carry-
ing case.
For more information circle 108 on coupon
Datrel Tope-lndx. Sp>eciol tabs moy be
pressed on anywhere on a tape per-
mitting quick location of any selec-
tion or passoge. The tobs ore num-
bered, colored, ond removable. Avoil-
oble with pressure-sensitive labels of
similar color and number for ottach-
rrvent to reels.
For more information circle 109 on coupon
EK Sound-Synchronizing Kits. Make
possible lip-sync sound in taking and
showing films. Auxiliary equipment
for Pageant sound projectors. Kodak
Synchronizing Brake Kit consists of o
nylon spool and a braking strop. A
rotating stroboscopic pattern on the
spool is adjusted to stond still by
means of the strap. In this way the
Kodak Magnetic-Optical Sound Pro-
jector may record sound in sync with
a properly adjusted camera. Kodak
Synchronous Motor Kit occomplishes
the some end outomotically. Kodak
2- Projector Synchronizing Kit consists
of two projector pulleys and a timing
belt to interlock projectors for editing.
For more information circle 110 on coupon
Graflex Ampro Stereophonic Tape Re-
corder Model 758L. Feotures stacked
head and available with or without
built-in amplifier. Ploys either Monau-
ral or stereophonic topes. Fidelity range
40 to 15,000 cycles. Plug into TV
or radio jock or any other amplifier-
speaker for operation. Other features
include built-in preamplifier, hifi
tweeter-woofer speakers (for monourol
playback or as part of the stereophonic
set-up), electro-magnetic piano-key
controls, automatic tope tronsport
shut off, electronic recording level eye,
automatic selection locator, output-
input receptacle panel, record safety
tab, two-speed control switch, single
on-off volume control.
For more information circle 11 1 en coupon
Crayline Phonogard Record Players
$1 14. 95-$l 24.95. Designed specifi-
cally for libraries and schools where
domoge to needles and records is o
major problem in listening focilities.
With the Phonogard the pickup is
covered by a large, clear plastic shield
and rr>ay be operated only through
the use of easily marked controls.
These insure gentle positioning of the
pickup to ony record playing position.
Models avoiloble with either built-in
speakers or without speakers for
attachment to earphones or other
sp>eakers. 16-33-45 rpwri.
For more information circle 1 1 2 on coupon
ORRodio Irish Fortified Double-Ploy
Tape $11.95 for o 2400' reel. No.
400 tope is made on DuPont Mylar
polyester base which withstands a
three-pound pull without distortion.
For more information circle 1 1 3 on coupon
ORRodio Irisli Tape Splicer $8.95. Unit
cuts two rounded indentations in the
tape splice, giving the splice a nar-
row waist. This leaves the edges of
the tope which contact parts of the
You Are
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LIVING WILDERNESS
n min. 16mm sound; color only $95
The story of Olynnpic National Park: what
it contains and how to study it. A film to
stimulate reoding. For upper elementary,
junior high and adult groups.
PREVIEW PRINTS AVAILABLE
NORTHERN FILMS
1947 Mth Avenue North
Seattle 2, Washington
THE FACTORY:
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For Further Information ^
INDIANA UNIVERSITY
a u d i o V I suo I center
Bloomington, Indiana
recorder free of adhesive.
For more information circle 114 on coupon
Shure Sfereophonic Tope Kit. Makes
possible playing stereophonic tapes
using standard tape recorders and hifi
components. Stereophonic head is iti-
staiied in place of regular head in
tape recorder. One set of leads from
the head goes to the recorder ampli-
fier and speaker; the other set to any
hifi amplifier and speaker unit.
For more information circle 1 1 5 on coupon
Stoncil - Hoffmon Minitope Recorder
$494. Self-contained and battery-
operated, the unit weighs only 13
lbs. and contains an automatic volume
control preamplifier, recording ampli-
fier, and playback amplifier. All are
transistor amplifiers on printed circuit
plug-in assemblies. Full level record-
ing possible at 10 feet or more.
Choice of tape speeds. Fidelity to
10,000 cycles at 7.5". Powered by
nickel cadium battery.
For more information circle 116 on coupon
NEW MATERIALS
KEY TO ABBREVIATIONS
mp — motion picture
fs — filmstrip
si — slide
rec — recording
LP 33-1/3 r.p.m. microqroove record
min — minutes (running time)
fr — frames (filmstrip pictures)
si — silent
sd — sound
R — rent
b&w — black tr white
col — color
Pri — Primary
Int — Intermediate
JH — Junior High
SH — Senior High
C — College
A — Adult
ARTS & CRAFTS
Child Art ond Nature Series 3mp BAILEY
ea 5 min sd col $60 ea. Designed to
indicate the significance of noture as a
source of inspiration for child art,
shows objects In nature which are part
of a child's environment; examples of
children's interpretations using inex-
pensive materials. Birds and Etching,
Insects and Painting, Weeds and Mo-
saics.
For more information circle 117 on coupon
Drawing a Portrait mp EBF 1 Omin sd col
$120. Eliot O'Hara sketches on ellipse
on paper and then draws a facial hoop
to orientate face and features. He
then draws the eyeline and locates the
eyes. Other steps in drawing are care-
fully delineated. SH.
For more information circle 118 on coupon
Painting a Portrait mp EBF 1 1 min. sd col
$120. Eliot O'Hara demonstrates
effective watercolor techniques for
achieving a successful likeness.
For more information circle 119 on coupon
GUIDANCE: Personal
For God and My Country mp MODERN
1 3min sd col free. Documents the Boy
Scout Jamboree held at Valley Forge
narrated with enthusiasm by Tommy
Rettig, formerly of the Lassie TV pro-
gram.
For more information circle 120 on coupon
High School Prom mp CORONET 16min
sd col $150 b&w $82.50. Four stu-
dents illustrate the steps in making
preparations for a prom. They show
proper etiquette while attending and
the accepted procedures following a
formal social function. Asking for a
dote, making introductions, behaving
creditably, dining out, and other mot-
ters are covered. JH.
For mors information circle 121 on coupon
Should I Go to College mp EBF 29min sd
col $300 b&w $150. Dr. Harvey
White, moster teacher selected by the
National Academy of Sciences to teach
a complete one-year course in intro-
ductory Physics on film and TV, on-
swers questions from among 200 sub-
mitted to him by high school students
about going to college.
For more information circle 122 on coupon
GUIDANCE: Vocational
Job for You in Agriculturol Journalism
fs PHOTO LAB 50 fr si col $4.50 also
available as slides at 5c each addi-
tional per frame. Points out the edu-
cational requirements and career op-
portunities in agricultural communica-
tions.
For more inform-»tion circle 123 on coupon
Science, Technology and Society fs AISI
68 fr si b&w free. Developed to help
students gain an appreciation of the
contributions of science and technology
and to indicate the career opportunities
in scientific fields.
For more information circle 124 on coupon
LITERATURE & DRAMA
Best Years of Our Lives mp MMA 172
min sd b&w r$35. By special arrange-
ment with the producer, the Academy
Award winning masterpiece is avail-
able to subscribing groups for class-
room study. Stars Fredric March, Har-
old Russell, Teresa Wright, Dana
Andrews, Myrno Loy, Virginia Mayo,
Hoogy Carmichoel.
For more information circle 125 on coupon
Eisenstein's Mexican Film: Episodes for
Study — Port I mp MMA about 2hrs.
$25. Summarizes Eisenstein's film
plan and restores fragments of the un-
finished Que Viva Mexico. Also in-
cludes material from the Prologue and
from Sandungo, Fiesta, and Maguey.
For more information circle 126 on coupon
English Literature: 18th Century mp
CORONET 14min sd col $125 b&w
$68.75. Literary discussion in an 18th
century London coffee house reveols
trends in literoture. Some excerpts
from writings of Addison and Steel,
Pope, Swift, Johnson, Fielding, Gold-
smith, and the others illustrate the
neo-clossicism of the 1700's and the
shift toward sentiment ond romanti-
cism in the latter half of the century.
SH.
For more information circle 127 on coupon
English Literature: Elixobethon Period
mp CORONET 1 4min sd col $ 1 25 b&w
$68.75. In a London theatre are seen
people representing the varicxis social
classes of the times. The lives ond
environments show how trends in ex-
pansion, trade, taste, and study affect
the literature of the time. Excerpts
from the writings of great Elizabethons
and the elements which characterize
them ore presented. JH.
For more information circle 128 on coupon
Greek and Roman Theatres of the An-
cient World fs COMMA. Set of 5 in
color si $32.50 ea $7.50- The Ancient
Greek Theatre of Epidauros 1 56
frames). Theatre of Dionysus 12
ports!, Hellenistic Theatre of Priene
(43 frames), Roman Theatre of Or-
ange (51).
For more information circle 129 on coupon
Oiympia: Diving Sequence mp MMA
lOmin sd b&w r$3. This sequence
from the film of the 1936 Olympic
Games illustrates how a new land in
reolity nonexistent) time-space con-
tinuum can be created by film editing.
For more information circle 130 on coupon
148
EdScreen & AV Guide — March, 1958
Scenery Construction 3fs COMMA col si
$16.50 ea $6.50. Step-by-step pro-
cedures in building and handling stage
flats; stage terminology used and ex-
plained; simple enough for beginners.
The Simple Flat (67 frames), Com-
plex Flats (491, Handling Flats (321.
For more information circle 131 on coupon
Working Aids for the Theatre Techni-
cian 3fs COMMA col si $16.50 ea
$6.50. Thoroughly covers machinery,
equipment, and tools for the stage and
shop; hordware used on scenery. Stage
Machinery and Equipment (71 frames),
Stage Hardware (53), Shop Machin-
ery ond Tools ( 40 ) .
For more information circle 132 on coupon
You Only Live Once (Excerpts) mp MMA
lOmin sd b&w r$5. Designed to show
a film in the making, consists of un-
cut "tokes" followed by a sequence
from the film os it is finally edited.
Shows the noisy preparations before
each shot, a technician sproying fog
into the set, the director's commands,
and the relaxation of the players after
the word "cut" has sounded.
For more information circle 133 on coupon
MATHEMATICS
! Story of Our Number System mp CORO-
NET llmin sd col $100 b&w $55.
Traces the historical development of
numbers, including the counting sys-
tems of the Babylonian Empire, the
Mayan civilization, and Rome; the
development of calculating with the
abacus; the need for a place holder,
which became the aero; and the prob-
able development of our present sys-
tems. Int.
For more information circle 134 on coupon
MENTAL HEALTH & PSYCHOLOGY
Moke o Work Sampling Study mp CALI-
FORNIA 23min sd col $195 b&w $1 10
r$4-$6. Definition of the problems,
preparatory steps, designing the study,
making the observations, analyzing
and summarizing data, reporting re-
sults.
For more information circle 135 on coupon
New Canadian Productions 7mp MH
27min ea b&w ea $125. Back into the
Sun (new concepts of mental treat-
ment). Night Children (activities of o
case worker in children's aid), Man of
America (story of the Compesinos, na-
tives of the Altiplano area of Bolivio
and their new life through the Inter-
national Lobor Organization), Cage
(strains of our competitive society and
ways to combat them). Yellow Leof
(problem of on elderly widow forced to
leave her daughter's home and live in
a home for the aged) , Monkey on the
Bock (drug addiction) , David — Profile
of a Problem Drinker.
For more information circle 136 on coupon
MUSIC: Instrumental
Dello Joio: Symphonic Suite "Air Power"
rec COLUMBIA 1-12" LP $3.98. Mu-
sic from the CBS Television Show of
the some name. Eugene Ormandy con-
ducts the Philadelphia Orchestra.
For more information circle 137 on coupon
Indion Musical Instruments mp OKLA-
HOMA 13min sd col $130 r$4. The
importance of music in the Indian life
pattern with demonstrations of the
making and ploying of various instru-
ments.
For more information circle 138 on coupon
Saxophone mp OKLAHOMA 24min sd
col $200 b&w $100 r$2.50-$5. The
"VEEP'
w
AlbenWrBaridey
Tells His Own Story
^CTviewed By Sidney Sjfll«
INVITE ALBEN W. BARKLt\
INTO YOUR LIVING ROOM
«ith this cxcitinj; new recording.
1SS()7() I HF. "VEEP" The .sloiv of
Albcn William Barkley as interviewed
by .Sidney .Shalett. Early Days: birth,
hard work, hog tailing. ",\lben." shoe
story; Politics: lirsl rate, candidate
story, strange bedfellows, campaigning.
"Dear .\llx-n." FDR. I ruman. "Veep":
"Tom Tom" Hcflin. Herl)ert H(H>ver,
.\dlai .Stevenson, work song, meeting
with FDR. preather story, old age
story. "Untie Joe" Cannon, Barkley's
political credo, his last speech. Notes.
1-12" ,S3-l/3 rpm long-play record $.5.9.5
Write lor complete free cacalog
FOLKWAYS RECORDS
1 1 7 West 46th Street
New York, N. Y.
ANNOUNCEMENT ON PRICE POLICY
Despite the recent increase in prices
of filiiis announced by some distribu-
tors, our prices will not be changed
during the coming year nor as long
as our costs permit.
We know that most audio-visual
budgets go up very little from year to
year so that the immediate effect of a
price increase will be fewer prints for
you for the same number of dollars.
.\s there are only a certain number of
dollars to be divided, most producers
of films stand to gain rather little
from the increase in prices.
In view of tlie very real damage to
film buyers, we feel that any modest
advantage which the producers might
gain is not justified.
Our desire to keep film prices down
is not altruism. It is, we think, en-
lightened self interest ba.sed on a
genuine concern for audio-visual
education.
We are holding the line. We hope
Ihal lue will not be alone.
Clhurchill-Wexler Film Productions
801 North Seward Street
Los .Angeles 38, California
Advevtisetnenl
EdScreen & AV Guide— March, 1958
149
Do You Teoch
FRANCE
ART
GEOGRAPHY
Regular Programs of
FILMS
TRANSPARENCIES
FILMSTRIPS
BULLETIN BOARD
EXHIBITS
For Free Catalogue Apply:
Society for
French-American Cultural
Services and
Educational Aid (FACSEA)
972 5»h Ave., N. Y. 21, N. Y.
For Sole: Kodochrome Transparencies
Sound Topes
r— FOSTER REWIND—
The fastest, most effective 16inni rewind on
the market. A power rewind that is quiet,
safe, and easy lo operate in either direction.
On a Foster Rewind a film inspector can
greatly increase output.
For full particulars write
jHteruatioHal Mm bureau Jnc.
57 E. Joekson Blvd.
Chicago 4, III.
IN CANADA:
Miss Margery Weiss
Box 3040, Ottawo 3, Ont.
I "A VERY SUPERIOR FIUI IN
lAKT EDUCATION" ''"">^f,""",fJ,?J"^
JCHILDREN WHO DRAW
How children think, feel, grow — as reflected in
their drawinos. For art teachers, guidance workers,
teaohPts of eduration.
S8 A/in. B&W with COLOR teenea.
Rental $22.50, Sole $185.00
Brandon Films Inc., "%,:'%!ri\l §"■?."•
An elementary safety film
which uses a positive approach
thruout to motivate safety on
the playground.
pOrtflfllmS Orchard Lake, Mich.
:^<:i
m fILM ODClOftS'
SPECIALISTS
in the science of
FILM
REJUVENATION.
RAPIOWELO Process lor:
. Scratch-Removal
• Abrasions • Dirt • "Rain"
Send for Free Brochure
rapid
FILM TECHNIQUE
37-02C 27th St., Long Island City i.N.Y.
Founded 1940
Oklahoma City University symphonic
band under the boton of James Neil-
son accompanies Sigurd Rascher in
solo passages. Mr. Rascher demon-
strates the fundamentals of playing
the saxophone: posture, phrasing and
dynamics, types of mouthpieces and
effects on tone quality; speed; prac-
tice.
For more information circle 139 on coupon
Stravinsky: Agon — Ballet for Twelve
Dancers rec COLUMBIA 1-12" LP re-
cording $3.98. Igor Stravinsky con-
ducting the Los Angeles Festival Sym-
phony Orchestra.
For more information circle 140 on coupon
Walt Disney's Fontasia 3rec DISNEY-
LAND 3- 1 2" LP. Music from the sound
track of the famous motion picture,
one of the first to employ stereophonic
sound. Leopold Stokowski conducts the
Philodelphio Orchestra in performances
of the Bach Toccata and Fugue in D
Minor, Tschoikowsky's Nutcracker
Suite, Dukos' Sorcerer's Apprentice,
Stravinsky's Rite of Spring, Beethoven's
Pastoral Symphony, Dance of the
Hours, Night on Bald Mountain, Ave
Mario.
For more information circle 141 on coupon
MUSIC: Vocal
Songs and Verse for Everyone Series 3
rec DISNEYLAND each album contains
1-12" LP Child's Garden of Verses,
Community Concert (featuring Frances
Archer and Berely Gile), Favorite
Hymns sung by Jlmmle Dodd.
For more information circle 142 on coupon
PHYSICAL EDUCATION & SPORTS
Dynomic Posture mp AACC 24min sd
b&w $75 r$4. Dynamic posture is
posture in action or in preparation for
action — common in animals, children,
and primitive man; uncommon in adult
civilized man. Shows application of
learned dynamic posture to common
human activities. Also available in a
longer color version in four ports ot
$150 r$8.
For more information circle 143 on coupon
How to Ploy Hockey 8mp AHCA 65min
running time $300 bCrw. Skating,
Stickhondling, Passing, Checking,
Shooting, Gooltending, Offensive
Teomploy, Defensive Teomplay.
For more information circle 144 on coupon
Swimming and Diving Loop Movies mp
CHAMPIONS Swimming set includes
1 8 different loops showing twelve of
the world's greatest champions ($25) .
Diving set includes 27 loops all titled
for identification of dive and diver
$29.50).
For more information circle 145 on coupon
RELIGION & ETHICS
Forest Ranger Films 3mp WORLD WIDE
18min eo col r$9 eo. Three episodes
in the life of a ranger's son who learns
about God's love, discipline and core in
the natural beauty of the forest. Tom-
my Finds a Pet (a lesson in obedi-
ence!. Tommy's New Friend (respect
for elders). Letter from Alosko (how
God provides for his creatures) .
For more information circle 146 on coupon
He Lives mp CONCORDIA 30min sd col
lease $300 b&w $180 rental during
Lent and Easter $1 3.50-$22.50 other
times $9-$ 15. Taken from modern
life, illustrating in a forceful dramatic
way the joy and comfort of the Resur-
rection. Interspersed with impressive
Easter anthems.
For more information circle 147 on coupon
SCIENCE: Biology
Beach and Sea Animals: 2nd Edition mp
EBF 1 1 min sd col $ 1 20 b&w $60. Pre-
sents 0 selection of the many different
kinds of animals found on the beaches
ond in the water just off the beaches.
Int.
For more information circle 148 on coupon
New Sets of Plant Fossils GENERAL BI-
OLOGICAL Small Set of Coal Age
Plants gives examples of five different
species ($2.50). Introductory set of
Coal Age Plants consists of ten speci-
mens, mostly fossil ferns ($4.50).
Advanced Set of Coal Age Plants con-
sists of 1 2 selected specimens of ferns,
lycopodiums and equisetums ($ 1 4.50) .
For more information circle 149 on coupon
Whys of Elementary Science: Simple
Machines 4fs FH 25-35fr ea si col $20
ea $6. How Wheels Help Us, How
Levers Help Us, How Romps and
Screws Help Us, How Wedges Help
Us. Pri.
For more information circle 150 on coupon
SCIENCE: General
Climate and the World We Live In mp
CORONET 14min sd col $125 b&w
$68.75. Shows the determining factors
of climate — latitude, altitude, near-
ness to water, ocean currents, prevail-
ing winds, and mountain ranges; sim-
ilar types of climate. JH.
For more information circle 151 on coupon
Conservation of Our Resources 9fs EYE
Set of 9 in color $25 ea. $4. Vita
importance of natural and human re-
sources and the basic need for theii
conservation. Titles include; This Lon<
of Ours, Waste of Our Resources
Need for Conservation, Woter and It
Conservation, Soil and Its Conservo-
tion. Conservation of Our Forests . .
Wildlife . . . Minerals . . . Humon Re^
sources. Int.
For more information circle 152 on coupon
500 Mile Adventure mp RCA 30min si
col free. 1957 Menvjrial Day out
race at Indianapolis Speedwoy. Show
how a micro-miniature radio receive
is used to coordinate the filming o
the race.
For more information circle 153 on coupon
Fundamental. Elements of Weather 1 Of
EYE Set of 10 in color $25 eo $4
Weather and Life, Weothe* Power
house. Adventures of a Raindrop, Ou
Ocean of Air, Whirling Winds, Worl
of Clouds, Thunder and Lightnin;
Weatherman at Work, Changing th
Weather, Weather Folklore. Int.
For more information circle 154 on coupon
Meteorological Series 6fs UWF Clou
Formations (25 fr, b&w), Weothei
Fog (46), Condensation Trails (Con
trails -48 fr). Thunderstorms (63)
Turbulence (51), Low Ceilings on
Low Visibilities (40) .
For more information circle 155 on eoupon
Minerals and Rocks: Stones of the Eart
mp EBF 16min sd col $150 b&w $7;
Proper methods of examining rock
use of standard tests to identify on
classify specimens, differences betwee
minerals and rocks, formation of thre
kinds of rock, importance of geoloc
and geologists. Int.
For more information circle 156 on coupon
Restless Sphere mp SCREENCRAFT 8
and 56 min versions b&w sd. Con
plete report on the International Gee
physical Year, filmed in 17 countrii
and narrated by Prince Philip, T)
150
EdScreen & AV Guide — March, 195
Duke of Edinburgh. Discusses studies
of the eorth's interior, the earth's sur-
foce, and the outer atmosphere.
For more information circle 157 on coupon
Things Dissolve mp MH 1 0min sd b&w
$50. Using a wide variety of everyday
examples, the film demonstrates thot
some things dissolve; some do not, ond
exolains how important this is to us.
Int.
For more information circle 1 58 on coupon
TriD to the Moon mp EBF 16min sd col
$180 b&w $90. Utilizes direct obser-
vation of the night sky, the best astro-
nomical photographs, and a series of
original studies of the moon's land-
scape on which ore based third dimen-
sional animated model motion pictures
creoting the illusion of an actual sci-
entific observation of the moon. Int.
For more information circle 159 on coupon
Whys of Elementory Science: Plants 4fs
FH 30fr ea si col $20 ea $6. Whot
Makes a Seed Sprout, What Makes a
Plant Grow, How Do Plants Get Where
They Grow? How Do Plants Help Us?
Pri.
For more information circle 160 on coupon
SOCIAL STUDIES: Geography
Algeria Today fs VEC 34fr si b&w $3.50.
Geographical features; people, their
life and work; agriculture, industries;
cities and villages; education, trans-
portation; relations with France.
For more information circle 161 on coupon
Educational Miniatures LIBRARY $5 per
set of 32. Two-inch high plastic fig-
ures of people in colorful native cos-
tumes from around the world.
For more information circle 162 on coupon
Germany: People of the Industrial West
mp EBF 16min sd col $150 b&w $75.
Selects characteristic portions of the
many-sided country to tell the story of
the people of post-war Germany. Int.
For more information circle 163 on coupon
Impressions of Japan mp UWF 1 5min sd
b&w. Filmed interpretation of William
Faulkner's visit to Japan to participate
in an American Literature Seminor at
Nagano — visualized quotations from
the author's writings.
For more information circle 164 on coupon
Learning About Mops 6fs EBF Set of 6 in
color ea 47fr $36 eo $6. Reading Di-
rections on Maps, Measuring Distances
on Mops, Locating Places on Maps,
Reading Physicol Maps, Reading Po-
litical and Economic Maps, Studying
an Area Through Maps. Int.
For more information circle 165 on coupon
Mexico: Our Friendly Neighbor 9fs EYE
Set of 9 in color $25 ea $4. A re-
gional study with titles as follows:
Historical Background; Geographic
Background; People — Their Dress,
Homes, Food; Fiestas, Recreation, Ed-
ucotion, Morkets, Handicraft; Agri-
culture; Natural Resources and Major
Industries; Fishing, Livestock, Trans-
portation, Communication; Mexico
City; Other Cities. Int.
For more information circle 166 on coupon
New York State: A Regional Study 1 Ofs
EYE Set of 10 in color $30 ea $4.
Particular emphasis on the history of
education within the state ond the part
ployed by New York during the Civil
War period. Titles include: Geo-
graphic Features of New York State
(2 ports). Colonial Period, Era of the
Revolutioti, Civil War Era, Education
Tttm
#
EXPLORING ART SERIES
All three films in the EXPLORING ART series are
designed to give elementory and secondary students,
teachers, and ort supervisors ideos for experimentation
in several exciting processes. They ore simple enough
to be shown in the elementary classroom to stimolote
creativity, and chollenging enough to inspire
the advanced student.
The originality and spontaneity of the art work shown in
these films will do much to encourage viewers to
participate in creative activities. Produced and directed
by Frank Bach and Reino Randall, Central
Washington College of Education. Eoch
film 6 minutes, color-sound; Rent $3.00,
Sale $60.00. set of three $165.00.
ORDER TOUR PRINTS • WRITE FOR FREE CATALOG
BAILEY FILMS, INC.- 6509 DE LONGPRE • HOLLYWOOD 28
in New York State, Some Typical
New York Communities, Northern New
York, Important and Famous Indus-
tries (2 ports) . Int.
For more information circle 167 on coupon
North Dakota fs VEC 32fr si b&w $3.50,
Mops and photogrophs show the top-
ography. Leading farm products, lig-
nite coal, oil, wildlife ond rich soil
ore discussed- Interesting landmarks
and other attroctions shown.
For more information circle 168 on coupon
Ontario fs VEC 39fr si b&w $3.50. Soil,
forests, minerols, abundant water;
manufocturing; schools, government,
cities, landmarks, and other tourist ot-
troctions.
For more information circle 169 on coupon
People of Japan fs VEC 34fr si b&w
$3.50. An orientation to Joponese
home life as well as a discussion of
proper behavior as a guest in a Jop-
onese home.
For more information circle 170 on coupon
People of the Netherlonds mp EBF 16min
sd col $150 b&w $75. A vivid de-
scription of the problems that the
Netherlands faces in the modern world.
Int.
For more information circle 171 on coupon
Precambrion Shield mp NFBC 26min sd
b&w. Study of the vast region of rock
and forest stretching across the north
of Conodo, rich in mineral deposits
still being discovered in the ancient
rock. Shows where communities have
sprung up at the site of mines and
how, with time, these pioneer settle-
ments hove achieved the stability and
comfort of older towns and cities to
the South. Int.
For more information circle 172 on coupon
Pursuit of Happiness mp UWF 3 1 min sd
b&w. Deals with the first visit of o
foreigner to the U. S. and his later
reflections. We see ourselves as he
does after observing incidents in the
lives of a farmer, on auto worker, a
shoe factory executive, and a college
student.
For more information circle 173 on coupon
SOCIAL STUDIES: Government
Big City mp CONTEMPORARY 25min sd
b&w $100 r$7.50. Shows the use of
tax dollars in St. Louis.
For more information circle 174 on coupon
Big City U.S.A. 9fs EYE. Set of 9 in
color $25 ea$4. Shows the need of
people in the big city for homes, woter,
gas, electricity, police and fire protec-
tion, ond traffic relief; different kinds
of neighborhoods; types of govern-
ment; etc. Titles: Big City — U.S.A.,
Housing in Big City, Food for Big City,
Big City Workers, Education in Big
New 16mm Sound Film
"Abraham Lincoln, the Boy
and His Stepmother"
27 min. Rental $10.00
(Also ovQilobte for purctiose*
LEWIS FILM SERVICE
1425 E. Central Wichito 2, Konsos
sHt-Eer
-fTum UIBRARv
k< iheONLYcomplot*
HOME MOVIE
RECORD
of the life of
1882
F.D.R.
1945
See the greatness of F.D.R.
HEAR his most famous speeches
TRACE his unparalleled career on
your own movie screen
Aoorox. 800 ft. running thru 17 min
I6MM Sound $47.50
Send for New 1958 Catalog
SELECT FILM LIBRARY
138 Eost 44 St.. N. Y. 17, NY.
R FilMagic PYLON
\\\i AUTOMATIC
^^O^SILICONE LUBRICATION
^^^^ CLEAN AND
LUBRICATE YOUR TAPES AND FILMS
WHILB THtr PLAY!
Guaranteed Belter, Cleoner, Cooler Re-
production on any equipment. Complete
PYLON KIT (specify suction-cup or per-
manent flonge-type mounting) with re-
loader bottle and six FilMagic Cloth
Sleeves $2.95 from your dealer or
THE DISTRIBUTOR'S GROUP, Inc.
204 - I4lh St., N.W. ATLANTA 13, GA.
The professional lettering technique
Charts ■
Displays -^
Presentations
Movie Tit
Slides — -^
Write for literature and samples ' ^■^ti
Stik •abetter Co. ^
RT. 2 - BOX 286. ESCONDIDO, CALIF.
EdScreen & AV Guide — March, 1958
151
NEW YOSEMITE FILM
"YOSEMITE
HIGH SIERRA ^
TRAILS"
16 mm. sound- color ■9}0'
Available for free loan to churches, schools,
service clubs, employee recreation.
Write Yosemite Pork ond Curry Co.
Yosemite Notional Park, Calif.
or 514 So. Grond Ave., Los Anqeles, Cal.
39 Geory St., Son Francisco, Col.
TOADS
ELEMENTARY BIOLOGY
An excellent example of the few remaining
descendants of prehistoric omphibions. Shows
the progress from a woter-born to a lond-
dwelling animal.
(Color, 10 minutes; sole only $100.00)
Write for catalog and previews.
PAT DOWLINC PICTURES
1056 S. ROBERTSON BLVD.
LOS ANGELES 35, CALIF.
^..
Julien Bryan's
fSi
new color film
1*
JAPAN
2i nr.n. Sale f250 Rental $10
International Filni Foundation, Inc.
I E. 42ntl .Si. New York 17
■gl TALK fr** v*M ICIftH
^^ TYPEWRITTEN MESSAGES
^B| KAOIO-MAT SUOES
5
MAKE YOUR
OWN SLIDES
on your own
TYPEWRITER
by using
RADIO-MATS
1 • niSuiiostitoFmkiftH ;
Reguior size i i/4x4 or the
Sold by Audio-Visual,
Supply Deolers. For FREE
RADIO-MAT SLIDE
222 Ookridqe Blvd., Do
New Duplex 2x2.
'hofo & Theatre
SAMPLE write —
CO., Dept. V,
(fono Beach, Flo
City, Police Protection In Big City,
Fire Protection in Big City, Public
Utilities in Big City, Fun and Recrea-
tion in Big City. Int.
For more information circle 175 on coupon
Day with the F.B.I, mp IFB 1 8min sd
bGrw $85 lease. This Louis de Roche-
mont-Reader's Digest Production shows
the physical layout of the Federal Bu-
reau of Investigation, its crime labora-
tory, gigantic filing system, and
training of a C-man.
For more information circle 176 on coupon
Dynamic Southeost mp UWF ISmin sd
col free. Shows the tremendous indus-
trial expansion, the prosperous growth
of agriculture through scientific man-
agement, and the development of nat-
ural resources in the Southern Atlantic
Seaboard region.
For more information circle 177 on coupon
Germany: Key to Europe mp NFBC 21
min sd b&w. How events since World
War II have made of this divided
nation an arena of conflict between
two ideologies. Depicts the country's
collapse and its military occupotion;
political maneuvers of the Soviet bloc,
democratic Germany; implications for
Europe and the Western world of
West Germany's rapid economic recov-
ery. Int.
For more information circle 178 on coupon
Keystones of European Unity fs NYTIMES
53fr si b&w $2.50. Changing role
of NATO in the defense of the Free
World, the submerging of French-Ger-
man enmity in such projects as the Eu-
ropean Cool and Steel Community, ond
the development of the Council of Eu-
rope.
For more information circle 179 on coupon
SOCIAL STUDIES: History
Age of Discovery MH 1 5min sd b&w $75.
An all-animation film dealing with
events in the late 1 5th century as they
relate to the discovery of the new
world — a penetrating study of condi-
tions which prompted explorations. Int.
For more information circle 180 on coupon
Carl Sandburg: A Lincoln Album rec
CAEDMON 2- 1 2" LP $ I 1 .90. Poet re-
counts Lincoln's life as on Illinois law-
yer, his White House years, and his
Involvement in the Civil War.
For more information circle 181 on coupon
Greot American Speeches rec CAEDMON
2-12" LP $11.90. Melvyn Douglas,
Vincent Price, Ed Begley, and Jason
Robards, Jr. read Patrick Henry's "Lib-
FREE INFORMATION SERVICE COUPON
To EdSCREEN & AVGUIDE, 2000 Lincoln Park West, Chicago 14, III.
I am interested in receiving more information or a demonstrotion of the item
or Items I have indicated by encircling the code numbers corresponding with
?A,-o S^^'eiber's listings of new A-V materials and equipment in your Mar.
1958 issue:
101 102 103 104 105 106 107 108 109 110 111 112 113 114
115 116 117 118 119 120 121 122 123 124 125 126 127 128
129 130 131 132 133 134 135 136 137 138 I3» 140 141 142
143 144 145 146 147 148 149 150 151 152 153 154 155 156
157 158 159 160 161 162 163 164 165 166 167 168 169 170
171 172 173 174 175 176 177 178 179 180 181 182 183 184
185 186 187 188 189 190 191 192 193 194 195 196 197 198
199 200 201 202 203 204 205 206 207 208 209 210 211 212
213 214 215 216 217 218 219 220 221 222 223 224 225 226
Nome
Organization or School
Address
erty or Death" speech, Washington's
Inougurol, Jefferson's Inaugural, Quln-
cy on the admission of Louisiana, Clay
on the War of 1812, Lincoln's "House
Divided" address, Sumner on "Bleed-
ing Konsos," and others.
For more information circle 182 on coupon
Jamestown Colony (1607 Through
1620) mp CORONET 16min sd col
$150 b&w $82.50. Voyoge of the
first settlers from England, faith and
dedication required of them and later
arrivals, overcoming hardships in
Americo and permonently establishing
o colony. Int.
For more information circle 183 on coupon
London of William Hogarth mp CON-
TEMPORARY 30min sd b&w $150
r$15. Depicted through the art works
of the painter.
For more information circle 184 on coupon
Lumber Raft Trip in 1887 fs VEC 40fr si
b&w $3.50. Photographed on the spot
In a trip down the Wisconsin River to
the Mississippi. JH.
For more information circle 185 on coupon
Question in Togoland mp CONTEMPO-
RARY 20min sd col $135 r$10. Story
of the first plebescite held in a United
Nations Trust Territory, when the
people of Togoland voted to join the
Gold Coast and went on to become
the new nation of Ghona.
For more information circle 186 on coupon
U. S. in a Troubled World: 1920-1945
9fs EYE Set of 9 in color $25 eo $4.
Begins with the Armistice of 1918,
continues with o picturizotion of the
prosperity from 1 923 to 1 929, shows
effects of the depression and onolyzes
its couses, steps token against the de-
pression, rise of dictators obrood,
causes of World Wor II. Period of
Prosperity, From War to Peace, Great
Depression, Measures Against the De-
pression, Solving Other Problems, Clos-
er Ties with Our Neighbors, Trouble
in Europe, Neutrality and Wor, World
Wor II. Int.
For more information circle 187 on coupon
United States in Two World Wars fs VEC
47fr si b&w $3.50. Summary of im-
portant dotes and events leading to our
entry and participation. Designed to
stimulate reoding ond reseiarch.
For more information circle 188 on coupon
You Are There Additions I 3mp MH eo
27min sd b&w $135 ea 1 5-yr lease.
Token from the television series, titles
now ovoiloble include: Foil of Fort
Sumter, Great Diamond Fraud, First
Moscow Purge Trials, Decatur's Raid
at Tripoli, Scuttling of the Graf Spee,
Mr. Christian Seizes the Bounty, Hitler
Invades Polond, Salem Witch Trials,
Webster's Sacrifice to Save the Union,
Overthrow of the Tweed Ring, End of
the Dalton Cong, Bonk Holiday Crisis
of 1933, Attempt to Assassinate Theo-
dore Roosevelt.
For more information circle 189 on coupon
NEW PUBLICATIONS
Educators Guide to Free Slidefilms $5.
Lotest revision of the familiar guide
to filmstrips which may be borrowed
without rental fee and which, in a few
coses, may be retained by the school.
For more information circle 190 on coupon
FH Catalog 1957-58. 24 pages. Catalog
of latest releases of Filmstrip House.
For more information circle 191 on coupon
152
EdScreen & AV Guide — March, 1958
Film Center 16mm Sound Films 1958.
46 pages. Lists ond describes feature
films, short subjects, and educational
films available from the company.
For more information circle 192 on coupon
Films Inc. Catalog 112 pages. Lists and
describes more than 1,300 feature
films and short subjects from major
Hollywood producers now available in
16mm sound form.
For more information circle 193 on coupon
General Biological Supplies Turtox Cata-
log 59. An 830 page compendium of
all necessary supplies for the biological
sciences. An abridged 56 page catalog
of "best sellers" is also available.
For more information circle 194 on coupon
Indiana Catalog of 16mm Educational
Films 28 pages. Motion pictures pro-
duced and distributed by the Univers-
ity.
For more information circle 195 on coupon
Indiano University Fall, 1957, Supple-
ment to 1956 Catalog Educational
Motion Pictures. I 1 0 pages.
For more information circle 196 on coupon
Jacronda: Teaching with the Flannel
Board by Paul E. Long 32 pages.
For more information circle 197 on coupon
Leictron Specialties Catalog 8- pages.
Sound Equipment bargain-priced.
For more information circle 198 on coupon
LTA Catalog of Spanish Discs and Tapes
7 pages. Describes materials for sale
by the company.
For more information circle 199 on coupon
M-C-M Records: Complete List of Popu-
lar and Classical Albums, Long Playing
28 pages.
For more information circle 200 on coupon
MH Library of Filmstrips for High School,
College, and Adult Groups 6 pages.
For more information circle 201 on coupon
Newark Electric Catalog No. 68. 358
pages. Sound equipment of all kinds
described.
For more information circle 202 on coupon
Nystrom 1957 Catalog 38 pages. Maps,
Charts, Atlases.
For more information circle 203 on coupon
Projection Optics Projection Rule. Free.
Self-computing slide rule determines
screen size, projection distance, and
lens focal length for any type of over-
head or opaque projector.
For more information circle 204 on coupon
Radio Shack 1958 Guide to Electronic
Buying 224 pages. Radio, TV and
other electronic equipment.
For more information circle 205 on coupon
Rand McNolly & Company 1957 School
Maps & Globes, Atlases, Filmstrips 40
pages.
For more information circle 206 on coupon
Rond McNolly New Atlas of World
History $6.95. Begins about 100,000
B.C. and ends with statistical informa-
tion for 1955. Contains 92 pages of
new color maps, 37 pages of new black
and white maps, and 60,000 words of
text. Prepared by Robert R. Palmer of
Princeton.
For more information circle 207 on coupon
Rembrondt Films 1957-1958 12 pages.
Artistic films for rental and sale.
For more information circle 208 on coupon
Spartan Book Store: AV Instructional
Materials Manual. Edited by James
W. Brown and Richard B. Lewis. A
completely new, flexible manual for
audio-visual and curriculum materials
courses, to fit a variety of teaching
techniques, and to supplement stand-
ard texts and references. $2.95.
For more information circle 209 on coupon
Stanley Bowmor Records and the Tools
with Which to Use Them 24 pages.
For more information circle 210 on coupon
SVE Christmos and Thanksgiving Film-
strips and Slide Sets. Folder.
For more information circle 211 on coupon
Swank 1958 Edition Educational Catalog
16mm Sound Films 50 pages. Rental
catalog.
For more information circle 212 on coupon
USDA Stock Footage Catalog. Contains
4,000 corefully indexed and cross-
referenced scenes covering a wide va-
riety of agricultural subjects.
For more information circle 213 on coupon
USDA Television Film Catalog 30 pages.
Lists and describes agricultural films
produced by U.S-D.A.
For more information circle 214 on coupon
Walter Ashe 1958 Radio, TV & Elec-
tronic Equipment 146 pages.
For more information circle 215 on coupon
Ward's Natural Science Cotolog No. 578
21 0 pages.
For more information circle 216 on coupon
News in the Trade
COLBURN BROTHERS DIVIDE
The film production activities formerly
centered at the George W. Colburn
Laboratories, 164 N. Wacker Drive, Chi-
cago will henceforth be carried on by
the new firm of John Colburn As-
sociates, Inc., 1 122 Central Avenue, Wil-
mette, Illinois. John is president of the
new firm and Henry Ushijima is vice-
president. All laboratory activities con-
tinue unchanged at the Chicago address
under direction of George W. Colburn.
This friendly separation of function was
announced at a party, where silver trays
were presented to John and Henry, com-
memorating their 21 and 10 years of
service, respectively, in the Colburn
organization.
R.K.O. SHORTS FROM F.O.N.
Maurice T. Green, president of Films
of the Nations Distributors, announces
that 50 short documentaries originally
released by R.K.O. are being made avail-
able in 16mm, for the first time, for
distribution through AV dealers. Educa-
tional as well as entertainment subjects
are included. There are such titles as
The Future is Now, Her Honor — the
Nurse, Polar Outpost, Alert Today —
Alive Tomorrow. A 50-page detailed
catalog may be obtained from Films of
the Nations, 62 W. 45th St., New York
36.
PRE-RECORDED DEMONSTRATION
The Magnetic Recording Industry As-
sociation, according to Edward A. Alt-
shuler, in cooperation with the National
Audio Visual Association, is planning a
pre-recorded stereo demonstration tape for
dealer use with teachers and school
boards. Maintenance and operation
standards for tape recorders are another
project of MRIA. There will be an MRIA
exhibit at the NAVA Trade Show, MRIA,
1 555 N. Bronson Ave., Los Angeles 28,
Calif.
MINES FILMS REACH 14,000,000
The circulation of the U.S. Bureau of
Mines films reached a new high in 1957:
a total audience of 14,000,000 saw the
bureau's 58 films in no less than 237,128
showings. This is a gain of more than
10,000 over the previous high estab-
lished in 1956. In addition to these
group audiences an estimated 18,000,000
persons saw the films on non-commercial
television, according to bureau director
Marling J. Ankeny. A total of 6,200 |
prints, all provided by private industry, is
in circulation by the bureau and its |
nearly 150 cooperating non-profit dis-
tributing centers.
Our Experience Is Your Key to
Service & Dependability
CAMART DUAL SOUND READER
• Edit single and double system ] 6mm or
35mm optical sound.
• Edit single system Magnostripe or double
system magnetic sound.
• Use with any 16mm motion picture
viewer to obtoin perfect lip-sync match-
ing ot picture to track.
• Works from left to right or right to left
• Magnetic
.op°tii-- -- $195.00
Model |]95oo
CAMART
TIGHTWIND
ADAPTER
• Eliminates
cinching or
ABRASIONS
• Winds film —
No HOLDING
• Fitted to any 16 or
35mm rewinds
• Only tightwind
operating on BALL-
BEARING roller. «r.
$29.00 '
THE CAMERA MART INC.
1845 Broodwoy lot 60 St. 1, N V 23
PLojo 7-6977
"HBMB/ir" CASES
"THEY LAST INDEFINITELY"
Equipped with steel corners, steel card
holder and heavy web straps.
Only original Fibsrbilt Cases bear this
Tradm Mark
Your Assuranc*
of finest Quality"
40O- to 7000" RmIi
Sold by All Leading Dealers
EdScreen & AV Guide — March, 1958
153
Sycamore Ave.,
S. Main St., Ann
17th St., North
New
DIRECTORY OF LISTED SOURCES
AACC: Association for the Aid of Crippled
Children, 1790 Broadway, New York 19.
ACA: Amplifier Corp. of America, 398 Broad-
woy. New York 13.
AHCA: American Hockey Coaches Association,
Care of Edward Jeremiah, Hanover, N. H.
B&J: Burke & James Inc., 321 S. Wabash Ave.,
Chicago 4. .....
CAEDMON Sales Corp., 277 Fifth Ave., New
York 16.
CALIFONE Corp., 1041 N.
Hollywood 38.
CHAMPIONS on Film, 303 '/2
Arbor, Mich.
COFFEE, Jack C, Co., 710
Chicago, Illinois.
COLUMBIA Records, 799 Seventh Ave.,
York. , . ^ ,.^
COMMA, Box 62, West Covino, Colif.
CONTEMPORARY Films Inc., 13 E. 37 St.,
New York 16,
CORONET Films, 65 E. South Water St., Chi-
DISNEYLAND Records, 2400 W. Alomeda,
Hollywood.
DOCUMAT Inc., Belmont, Massochusetts.
EBF: Encyclopaedia Britonnico Films, Wilmette,
III.
EDUCATORS Progress Service, Randolph, Wise.
EK: Eostmon Kodak Co., Rochester 4, N. Y.
EYE Gate House Inc., 146-01 Archer Ave.,
Jamaica 35, N. Y.
FH: Filmstrlp House, 347 Madison Ave., New
Yark 17.
FILM CENTER Inc., 20 E. Huron St., Chicago
11.
FILMS Inc., 1 150 Wilmette Ave., Wilmette, III.
GENERAL BIOLOGICAL Supply House Inc.,
8200 5. Hoyne Ave., Chicago 20.
GRAFLEX Inc., Dept. 103, Monroe Avenue,
Rochester, N. Y.
GRAYLINE Co., 12243 Avenue O, Chicago 33.
HCE, 78 Donald St., Roslyn Heights, L. I., N. Y.
HEITZ, Korl, Inc., 480 Lexington Ave., New
York 17.
IFB; International Film Bureou Inc., 57 E.
Jackson Blvd., Chicago 4.
INDIANA University, Audio-Visual Center,
Bloomington.
JACRONDA Mfg. Co., 5449 Hunter St., Phila-
delphia 31.
LEKTRON Specialties, 121 Everett Ave., Chelsea
50, Mass.
LIBRARY PRODUCTS Inc., Box 552, Sturgis,
Mich.
LTA: Language Trainina Aids, 12101 Valley-
wood Drive, Silver Springs, Md.
M-G-M Records, 701 Seventh Ave., New York
19
MH: McGraw-Hill Book Co, Text Film Dept.,
330 W. 42 St., New York 36.
MMA: Museum of Modern Art Film Library,
11 W. 53 St., New York 1 9.
MODERN Talking Picture Service Inc., 3 E.
54 St., New York 22.
NEWARK ELECTRIC Co., 223 W. Madison St.,
Chicago 6.
NFBC — National Film Board of Canada, 630
Fifth Ave., New York 20.
NYSTROM, A. J. & Co., 3333 Elston Ave.,
Chicago IS.
NYTIMES, Office of Educational Activities, 229
West 43rd St., New York 36.
OKLAHOMA, University of. Educational Ma-
terials Services, Norman.
ORRADIO Industries Inc., Shamrock Circle,
Opetiko, Alobamo.
PROJECTION OPTICS Co., 330 Lyell Ave.,
Rochester 6, N. Y.
RAND McNALLY & Co., Box 7600, Chicago 80.
RCA Communications Products, Advertising
Monager, Building 15-1, Comden, N. J,
REMBRANDT Film Librory, 13 E. 37 St., New
York 16.
RIKEN Optical Industries, 521 Fifth Ave., New
York.
SCREENCRAFT Pictures Inc., 15 W. 44 St.,
New York.
SHURE Brothers Inc., 222 Hartrey Ave., Evans-
ton, III.
SPARTAN Book Store, Son Jose Stote College
Son Jose, Colif.
STANCIL-Hoffmon Corp., 921 N. Highland
Ave., Hollywood 38.
STANLEY BOWMAR Co. Inc., 12 Cleveland St
Volholla, N. Y.
SWANK Motion Pictures Inc., 621 N. Skinker
St. Louis 5.
SVE: Society for Visual Education Inc., 1345
W. Divcrsey Pkwy., Chicago 14.
USDA: U. S. Dept. of Agriculture, Motion Pic-
ture Service, Washington 25.
UWF: United World Films Inc., 1445 Park
Ave., New York 29.
VEC: Visual Education Consultants Inc., 2066
Heleno St., Madison 4, Wis.
WALTER ASHE Radio Co., 1125 Pine St, St
Louis 1.
WARD'S Noturol Science Establishment Inc
Box 24, Beechwood Station, Rochester 9, N.Y.
ADVERTISED IN THIS ISSUE
( 1
( 2
I 3
I 4
( 5
( 6
I 7
( 8
( 9
(10
(II
(12
(13
(14
(15
(16
(17
(18
(19
(20
(21
(22
(23
(24
(25
(26
(27
(28
(29
Allied Radio — everything in electronics,
page 142
American Bible Society — teaching aids,
page 145
American Optical — opaque projectors,
page 1 1 7
Audio Devices — Audio-tape, page 143
Audiofile — library of recordings ap-
praisal service, page 142
Audio Master — record and transcription
players, page 142
Bailey Films, Inc. — "Exploring Art
series" films, page 151
Bell Er Howell — cameras, projectors,
recorders, page 109
Brandon Films — Art Education film,
page 150
Califone, Corp. — phonographs, transcrip-
tion players, sound systems, page 142
Camera Mart, Inc. — Tightwind Adapter,
dual sound reader, page 1 53
Churchill Wexler Film Productions — edu-
cational films, page 149
Colburn Laboratory Inc., Geo. W. — serv-
ice to producers of motion pictures,
slides, slide-films, page 118
Compco Corp, — reels and cans, page
145
Contemporary Films, Inc. — "Brother-
hood of Man" film, page 137
Coronet Films — films tor all grade
levels, page 107
Distributors Group, Inc. — FilMagic tape
and film cleaner, page 151
Dowling Pictures, Pat — "Toads," El.
Biology film, page 152
Eastman Kodak Co. — pageant sound
projector, page 1 20
Educational and Recreational Guides, Inc.
— colorful photoplay filmstrips, page 119
Electro Chemical Products Corp. -
No. 1500 film cleaner, page 108
■ Ecco
film shipping cases.
Fiberbilt Case Co.
page 153
Film Associates of Calif. — "The Factory:
How a Product is Made" film, page 148
Films of the Nations Distributors, Inc. —
New RKO Documentary 16mm shorts,
page 137
Florman Cr Babb — film repair & splic-
ing block, page 110
magnetic tape re-
Florman & Babb •
cording, page 140
Folkways — "Alben W. Barkley's Story"
a new recording, page 149
Forse Mfg. Co. — darkening shades &
draperies, page 147
French American Cultural Services & Edu-
cational Aid — A-V teaching materials,
page 150
(301
(31)
(321
1321
1341
i35i
1361
1371
1381
(391
(401
141 1
I 421
1431
(44)
1451
146)
I 471
1481
(491
(501
1511
• 521
(53)
(541
1551
156)
(571
(58)
(59)
Harwald Co., Inc. — Movie-Mite pro-
jector, page 1 1 0
Hunter Douglas — Flexalum A-V blinds,
page 1 1 5
Indiana University — "Stars & Stripes
Display" film, page 148
International Film Bureau, Inc. — Foster
rewind, page 150
International Film Foundation, Inc. — new
film "Japan," page 152
Judy Co., the — non-projected materials,
page 138
Keystone View Co. — overhead projector,
page 114
Levolor Lorentzen Co. — Skylight A-V
blinds, page 1 1 1
Lewis Film Service — "Abraham Lincoln,
the Boy and His Step-mother," page 151
Long Filmslide Service — "Signs We See"
filmstrlp, page 140
Magnetic Recorder & Reproducer Corp. —
sound tracks, page 142
Manhattan Color Laboratory — color film-
strips service, page 140
Living Wilderness"
film pro-
slide mats, page
— film rejuvena-
Northern Films
film, page 148
Peerless Film Processing Co.
cessing, page 145
Pix Film Service, Inc. — "So This Is
P.T.A.?" filmstrip, page 138
Portafilms — "Let's Play Safe" film,
page 150
Projection Optics — Transpaque pro-
jector, page 112
Radio Corp. of America — new "Scho-
lastic" record players, page 113
Radio-Mat Slide Co. -
152
Rapid Film Tehnique
tion, page 150
Select Film Library — "The Life of
F.D.R." film, page 151
Stewart Trans-Lux Corp. — rear projec-
tion screens, page 139
Stik-A-Letter Co. — professional letter-
ing technique, page 151
Technical Services, Inc. — 16mm pro-
jectors, page 116
Vacuumate Corp. — film protective pro-
cess, page 1 48
Victor Ajiimatograph Corp. — A Division
of Kalart Co. — 16mm sound projectors,
16mm viewe^, page 156
Viewlex, Inc. — still projectors, page
106
Visual Sciences — science filmstrips,
page 140
Yale University Press Film Service —
"Pageant of America" filmstrips, page
141
Yosemite Park & Curry Co. — "High
Sierra Trails" film, page 152
BOOKLET REQUEST COUPON
To EdSCREEN & AVGUIDE, 2000 Lincoln Pork West BIdg., Chicago 14, III.
Send me booklets offered by the following advertisers in this Mar. issue.
The numbers of the advertisers are listed above.
NAME (print).
ADDRESS
154
EdScreen & AV Guide — March, 1958
TRADE DIRECTORY FOR THE AUDIO-VISUAL FIELD
KEY: (PI — producers, importers. (M) — monufoeturers. (D) — dealers, distributors, film rentol libraries, projaetjon larvlcm.
Where o primary source also offers direct rental services, the double symbol (PD) appears.
FILMS
FILMSTRIPS
Atiociotlon Films, Inc. (PD)
Heodquorters:
347 Madison Ave., N. Y. 17, N. Y
Regional Libraries:
Brood of Elm, Ridgefield, N. J.
561 Hillgrovc Ave., La Gronge, III.
799 Stevenson St., Son Francisco, Col.
1108 Jockson St., Dallas 2, Tex.
Boiley Films, Inc. (PD)
6509 De Longpre Ave., Hollywood 28, Col.
■ray Studios, Inc. (PD)
729 Seventh Ave., New York 19, N. Y.
Broodmon Films (PD)
127 Ninth Ave., North, Nashville 3, Tenn.
Centamporory Films, Inc. (PDI
13 E. 37th St., New York 16, N. Y.
Coronet Instructionol Films <P)
Coronet BIdg., Chicago 1, 111.
Dowling — Pot Dowling Pictures (PD)
1056 S. Robertson Blvd., Los Angeles 35, Col.
Family Films
5823 Sonto Monico Blvd., Hollywood 38, Col.
Moal Pictures, Inc.
Home Office:
58 E. South Water St., Chicago 1, III.
(D)
Branch Exchonges:
2161 Shattuck Ave., Berkeley 4, Cal.
•4336 W. Sunset Blvd., Los Angeles 29, Col.
714 - 18th Street, Denver 2, Colo.
1331 N. Miami, Miami 32, Fla.
52 Auburn Ave., N.E., Atlanta 3, Go.
58 E. South Water St., Chicago 1, III.
1108 High St., Des Moines, la.
422 W. Liberty St., Louisville 2, Ky.
1608 St. Chorles Ave., New Orleans 13, La.
102 W. 25th St., Baltimore 18, Md.
40 Melrose St., Boston 16, Mass.
13400 W. McNichols, Detroit 35, Mich.
1915 Chicago Ave., Minneapolis 4, Minn.
1402 Locust St., Kansas City 6, Mo.
3743 Gravois, St. Louis 16, Mo.
1558 Main St., Buffalo 9, N. Y.
233-9 W. 42nd St., New York 36, N. Y.
137 Park Ave., W., Mansfield, Ohio
214 Third Ave., Pittsburgh 22, Pa.
1239 SW 14th Ave., Portland 5, Ore.
18 So. Third St., Memphis 3, Tenn.
1205 Commerce St., Dallas, Tex.
54 Orpheum Ave., Salt Lake City, Utah
219 E. Main St., Richmond 19, Vo.
1370 S. Beretania St., Honolulu, T.H.
Internationol Film Bureau
57 E. Jackson Blvd, Chicago 4, III.
(PDI
Knowledge Builders (Classroom Films) IPO)
Visual Education Center BIdg.,
Floral Park, N. Y.
Portafilms
Orchard Lake, Mich.
(PDI
United World Films, Inc. (PDI
1445 Pork Ave., New York 29, N. Y.
542 S. Dearborn St., Chicogo 5, 111.
6610 Melrose Ave., Los Angeles 38, Cal.
287 Techwood Dr., NW, Atlanta, Go.
2227 Bryon St., Delias, Tex.
5023 N. E. Sandy Blvd., Portland 13, Ore.
1311 N. E. Boyshore Dr., Miami, Fla.
Children's Reading Service
1078 St. John's Place, Brooklyn 13, N. Y.
Filmoek Studios
1329 South Wabosh, Chicago 5, III.
630 Ninth Avenue, New York, N. Y.
Enrichment Materials Inc. (PD)
246 Fifth Ave., New York 1, N. Y.
Society for Visual Education (PD)
1 345 Diversey Parkway, Chicago 1 4
PRODUCTION EQUIPMENT
(PD)
Loweir Ave. Cr Cherry Lane, Florol Park, N. Y.
Teaching Aids Service, Inc.
sir Ave. Cr Cherryl .
31 Union Square west. New York 3
Visual Sciences (PDI
599E— Suffern, N. Y.
SLIDES
Key: Kodochrome 2x2. 3</4 x 41/4 or lorger
Filmack Studios (P-2 and 4)
1329 South Wobosh, Chicago 5, Ml.
630 Ninth Avenue, New York, N. Y.
Hamilton Color Slides
(producer of 35mm and stereo duplicates)
127 N. Second St., Hamilton, Ohio
Keystone View Co. (PD-4)
Meodville, Pa.
Radio-Mat Slide Co., Inc. (P-2, 4)
22 Oakridge Blvd., Doytona Beach, Fla.
FILMSTRIP, SLIDE 0 OPAQUE PROJECTORS
Groflex, Inc. (M)
(SVE Equipment)
Rochester 3, New York
VIewlex, Incorporated (M)
35-01 (Jueens Blvd., Long Island Qty, N. Y.
LABORATORY SERVICES
Geo. W. Colburn, Inc.
164 N. Wacker Drive, Chicago 6, III.
Peerless Film Processing Corp.
1 65 W. 46th St., New York 36, N.Y.
Rapid Film Technique
37-02 27th St., Long Island City 1 , N. Y.
MOTION PICTURE PROIECTORS & SUPPLIES
Groflex, Inc. (M)
(Ampro Equipment)
Rochester 3, N. Y.
Bell & Howell Co. (M)
7117 McCormick Road, Chicago 45, III.
Compco Corporation (M)
2251 St. Paul Ave., Chicago 47, III.
Eastman Kodok Company (M)
Rochester 4, New York
RCA-Victor (M)
Radio Corp. of America, Camden, N. J.
Victor Animotograph Corp.
Davenport, Iowa
(Ml
PROJECTOR TABLES
The Wiethoff Company, Inc.
1824 First St., Son Fernando. Calif.
Camera Equipment Co. (MD)
315 W. 43rd St., New York 36, N. Y.
Camera Mort (MB)
1845 Broadway, New York 23, N. Y.
Flormon & Bobb (MD)
68 W. 45th St., New York 36, N. Y.
S.O.S. Cinema Supply Corp. (MD)
602 W. 52nd St., New York 19, N. Y.
6331 Hollywood Blvd., Hollywood 28, Cal.
RECORDS
Children's Reoding Service
1078 St. John's Place, Brooklyn 13, N.Y.
Enrichment Materials Inc. (PD)
246 Fifth Ave., New York 1, N. Y.
Folkways Records & Service Corp.
1 1 7 West 46th St., New York, N. Y.
RECORDERS — PLAYERS
Allied Radio Corporation (MD)
100 N. Western Ave., Chicago 80, III.
Groflex, Inc. (M)
(Ampro Equipment)
Rochester 3, N. Y.
SOUND SYSTEMS
Allied Radio Corporation (MO)
100 N. Western Ave., Chicogo 80, III.
DuKone Corporation
St. Charles, Illinois
(Ml
SCREENS
Radiant Manufocturing Co.
1204 So. Tolman Ave., Chicago 8, III.
SOUND SLIDE PROJECTORS
DuKone Corporation (M)
St. Charles, Illinois
Local AV Dealers
Illinois
AMERICAN FILM REGISTRY
1018 S. WABASH AVE.
Chicago 5, 111.
New Jersey
L. KALTMAN & SON, INC.
287 Woshlngton Street, Newark, N. J.
Ohio
M. H. MARTIN COMPANY
1118 Lincoln Way E., Massillon, Ohio
CLASSIFIED
Now selecting manufacturers representatives
for a quality group of products in Audio Visual
field. Write full details to Box 90.
SCHOOL PROJECTIONIST CLUB SUPPLIES —
Award Certificates, Club Cords, Identification
Pins, Logs, Manuals. The School Projectionist
Club of America, Box 406E, State College, Pa.
EidScreen (j AV Guide — March, 1958
155
_^eST,ON
^if^^-r-
_j__j^^^is^r M P o R 7- -
•^.8% more |;„^V '^'"' Mark irTT^ — S_-
■^°% more liahl '" Mark irTZ S_
P^'-ts to get n, /"°°"' sound^r~~
soundtrack" °"' "^ adjus^em ' 5° """^'"e
'-— IS to e,
!2^^i^ltrack. -.-o.,nent s. — "
n n;^ — — _ ^ p°'"ts
J~ aperture an!? i^''^^'^'"EWr7; -~2^
_ ^ror Magnesound ^ simply
ONLY VICTOR OFFERS SO MANY IMP
NT FEATURES
The above 10 points give a quick picture of the
advanced features you should expect in a modern
16 mm sound projector. Only a Victor brings you
all of them. And with every Victor you also get
the "standard" features of all quality sound pro-
jectors, including 2 speeds for sound and silent
film, still picture, and reverse projection.
Particularly important is Victor's new red,
white and blue color-coded threading. Color lines
on projector clearly show where to thread and the
sequence of threading. Other time-proven fea-
tures—exclusive with Victor— are safety film
trips, top-mounted reels, and power rewinding
with no change of belts or reels.
Victor was first to develop 16 mm projectors
and through the years Victor has been first to
perfect improvements that assure finest pictures
—finest sound- easiest operation. Victor long has
been the choice of A-V experts in 73 countries.
NE^V VICTOR VIEWER
The first profes-
sional 16 mm
viewer with
"frame counter"
priced under $100.
Large3J4"x4H"
screen is brilliant-
ly lighted by 75-
wattlamp. Equip-
ped with f2. 8 trip-
let lens. All optics
coated.
Victor Assembly lO — Lightweight projector for small
audiences. Amplifier operates at 10 watts continuous output, 18
watts peak. Available with 9" speaker, top-mounted and fully
baffled— or separately cased 12" speaker as shown.
VICTOR..
ANIMATOGRAPH CORPORATION
EST. 1910
ONLY $92.00
A DIVISION OF KALART
Producers of precision photographic equipment
PLAINVILLE, CONNECTICUT
^ D U C A T I 0 N At
April, 1958
«
BRETT HAUL
VOL. 37, NO. 4
[VPR 1 0 1958 -M
& AUDIO-VISUAL GUID^
(Xnciiil ■■Spc'j* li IniproMincm" plioin
Board nl Kdiu atioii, City of iNew Vork
LISTENING
USING THE LANGUAGE LABORATORY
STUDENTS SPEAK ABOUT AUDIO LEARNING
CAN TAPES TEACH?
A HIGH-SCHOOL LAB CLASSROOM
r
Introducing the new
FILMOSOUND SPECIALIST
399
This is the only sound projector that
"zooms" the picture to fit the screen.
It reverses for re view... threads in sec-
onds... shows still pictures... requires
no oiling. It's the new^est achievement
in sight and sound! See it in action!
The "399" is the most versatile 16min
sound projector available today. As the
chart below shows, it offers more advanced
features, more exclusive features, than any
other projector. In over-all quality it has
no parallel, yet its basic price is only
«499.95. It is the finest value of all sound
projectors. Ask your A-V dealer to demon-
strate, or w^rite Bell & How^ell Company,
7117 McCormick Road, Chicago, Illinois.
PROJECTOR
ZOOM
LENS
FIVE
SAPPHIRE
MOVEMENT
ELECTRICAL
REVERSE
BRILLIANT
STILL
PICTURES
FACTORY
SEALED
LUBRICATION
AUTOMATIC
REWIND
RELEASE
SINGLE FRAME
DRIVE AND
COUNTER
TOP MOUNTED
REELS
HOUR
METER
AUTOMATIC
LOOP SETTER
399
SPECIALIST
Yes
Yes
Yes
Yes
Yes
Yes
Yes
Yes
Yes
Yes
BRAND
A
No
No
Yes
No
No
No
No
No
No
No
BRAND
B
No
No
No
No
Yes
No
No
No
No
No
BRAND
C
No
No
Yes
No
Yes
No
No
Yes
No
No
BRAND
D
No
No
Yes
No
Yes
No
No
No
No
No
158
EdScreen & AV Guide — April, 1958
1. Exchisire new "zoom" lens* (f/1.6)
adjusts picture size to fit screen without
moving tlie projector. One lens serves for
different size rooms.
2. Sapphire parts at five film handling
points deliver 400% longer life . . . years
of trouble-free service.
3. Reverse operation for more effective
instruction. Operator can stop, review,
then reverse and view again.
4. Rewind release automatically sets
projector for "forward" after rewinding.
Extraordinarily fast, 399 rewinds full
hour's show in 2 minutes.
5. Still picture clutch lets you stop film
on single frame for indefinite period.
6. "Cold Glass" heat jilter* gives 7
times brighter still picture image.
7. Single frame drive* lets you advance
or reverse, frame by frame, for slow mo-
tion study and discussion.
8. Frame counter* lets you measure
elapsed time for any sequence.
9. Factory sealed lubrication eliminates
need for oiling.
10. Automatic loop setter* eliminates
"fluttering;" reforms loops without inter-
rupting show.
11. Hour meter* records running time;
aids scheduling.
12. Threading is so simple that even a
child can do it.
13. Top mounted reels let you set up on
any table or desk without dangerous
overhang.
14. Powerful 15 watt amplifier for full
volume in large auditoriums. Will power
2 large speakers.
15. Convenient self-contained speaker
can play within case or from any point
in the room.
*Optional feature*
FINER PRODUCTS
^^\^ THB
THROUGH IMAGINATION
Bell & Howell
EdScreen & AV Guide — April, 1958
159
Q
What's the most versatile of
„ all tools for teaching?
A tape recorder right in the
^, classroom! (Seep. 180.)
U 1
Q.
Which is the most versatile
of all tape recorders for
teaching?
The NORELCO
'Continental' three-speed
dual-track tape recorder!
Q.
Why is the NORELCO
'Continental' the most
versatile of them all?
Its three speeds cover every
classroom need from
speech to music*.
NORELCO'
'Continental'
world's most advanced
all-in-one portable tape recorder
"3 speeds for ve
V/s I 33/4
inrlirs per I inches prr
srrond , sprond
rsatility
7V2
inchp*i per
second
designed
for speech
—with the
ultimale
in tape
economy
(uptoSi;
hours of
recording
on a single
7-inch reel)
the perfect
"compro-
mise"
speed—
giving good
fidelity
plus
excellent
tape
economy
on both
speech and
music
for genuine
high-
fidelity
inusic
reproduc-
tion-ideal
for instru-
mental and
vocal
coaching
For the vame und address of your
iiearent 'Continenlaf dealer, write to:
NORTH AMERICAN PHILIPS CO., INC.
High Fidelity Products Division. Uept.E-1
230 Duffy Avenue, Hicksville, L, I., N. Y.
160
EDUCATIONAL
SCREEN
& AUDIO-VISUAL GUIDF
Founded
in 1922
by
Nelson L. Greene
Apr:i, 1958
Volume 37, Number 4, Whole Number 362
IN THIS ISSUE
174 EMPHASIS ON AUDIO
.Jtvl'uiei
175 LISTENING — Richard S. Hampleman
176 USING THE LANGUAGE LABORATORY — Fernand L. Marty
178_STUDENTS SPEAK ABOUT AUDIO LEARNING — Janet S. Reed
180 CAN TAPES TEACH? — Romain Gibson
182 NOTES ON DAVI'S ANCESTRY — William S. Kruse
183 A HIGH-SCHOOL LAB CLASSROOM — Margaret Wojnowski
2^',
162
166
168
184
190
196
198
202
intenti
'epartmen
ON THE SCREEN
THE READER'S RIGHT — Letters to the Editor
HAVE YOU HEARD? — News About People, Organizations, Events
SOUND ADVICE — About Audio Materials and Equipment
Max U. Bildersee
EVALUATION OF NEW FILMS —
L. C. Larson, Carolyn Guss, John Fritz
NEW FILMSTRIPS — Robert Church, Walter Pilditch, Harold Ward
CHURCH DEPARTMENT — William S. Hockman
AUDIO-VISUAL TRADE REVIEW
\Jlher J-ealurei
186 AUDIO DIRECTORY
187 RECORDING TRADE DIRECTORY
208 HELPFUL BOOKS
210 INDEX TO ADVERTISERS
Inside Back Cover — TRADE DIRECTORY FOR THE AUDIO-VISUAL FIELD
CATIONAL
ATION
o OF
MERICA
MEMSta I
NATIONAlL-
AUDIOiT
vr5".*JCfi\
BUSINESS & EDITORIAL ADDRESS: EDUCATIONAL SCREEN & AUDIO-VISUAL GUIDE,
2000 Lincoln Pork West BIdg., Chicago 14, Illinois. Contents indexed in the Wilson EducQ-
tionol Index. For microfilm volumes, write University Microfilms, Ann Arbor, Michigan.
SUBSCRIPTION PRICE lU.S. currency or equivalenti: Domestic — $4 one yeor, $6.50 two
v^ors. S8 thrpe vears. Co^odion end Pon-American — 50 cents extra per year. Ottier for-
eign— $1 extra per year. Single copy — 45 cents. Special August Blue Book issue — $1.00.
CHANGE OF ADDRESS should be sent immediately to insure uninterrupted delivery of
your magazine. Allow five weeks for change to become effective.
EDUCATIONAL SCREEN & AUDIO-VISUAL GUIDE is published by The Educational
Screen, Inc. Publication office, Barrington, Illinois; Business and Editorial Office, 2000
Lincoln Park West BIdg., Chicago 14, Illinois. Printed in the U.S.A. Re-entered as
second-class matter October, 1953 at the post office at Barrington, Illinois, under the
Act of March 3, 1879.
ENTIRE ISSUE COPYRIGHT 1958 BY THE EDUCATIONAL SCREEN, INC.
EdScreen & AV Guide — April, 195
k
More than 40 schools and colleges
use GPL/NTS TV equipment
INVESTIGATE!
See a demonstration in your own school!
1. YOU'LL SEE the best in closed circuit TV equipment, made by GPL, one of
the leading manufacturers of military, broadcast, industrial and instructional
TV. You'll see the GPL View-Finder Camera - of highest quality; meets profes-
sional broadcasting standards. Like all General Precision Laboratory TV equip-
ment, it is simple to operate, dependable, efficient, versatile, and economical
2. YOU'LL SEE a full line of cameras and acces- 3. SINGLE UNIT CAMERA
sories for all closed circuit uses -the most com-
plete line available anywhere. Fixed classroom
camera shown (at Port Chester High) operates unat-
tended, clear pictures give every student a "front-
row" seat at science, shop or other demonstrations.
by GPL, a system with built-
in controls, complete in it-
self. Add-to feature permits
the addition of accessories
as needed.
4. BRIGHT, WALL-SIZE PICTURES are available by
using the GPL Projection TV System. As few as 100
and up to 1,000 students, teachers, and parents can
easily watch closed circuit programs, or educational
broadcasts "off the air," in school auditoriums, or
in large, multi-purpose rooms.
5. YOU'LL GET the most comprehensive service for
all your TV needs from Educational Television Products,
a division of National Theatre Supply -a GPL sister-
company. NTS has branches coast to coast; a collect
call will promptly bring a technically trained NTS man
anywhere to help you plan a tailor-made system
6. NTS assumes complete responsibility for
delivery and installation, and the man from NTS
instructs students and teachers in the proper
operation of the equipment. Round-the-clock
service insures that your GPL/NTS Instructional
TV equipment will never miss a class!
INVESTIGATE! Don't settle for any closed circuit
television until you've seen a free demonstration
of GPL/NTS TV in your own school! Write or
phone, collect, to Mr. H. Bamett, Director, Edu-
cational Television Products Division, National
Theatre Supply Company, 92 Gold Street, New
York 38, N. Y.; BEekman 3-4170.
A single source for all your TV needs
See us at N.S.B.A. and D.A.V.I. meetings
NATIONAI.
EdScreen & AV Guide — April, 1958
161
vow one A-V unit does both
records...
On the SCBXSS
in stereo
"just like being there"
Now you can record and playback every
word of every important meeting and make
presentations in full-dimensional stereo-
phonic sound . . . with the American Concer-
tone Audio-Visual Tape Recorder. Here is
a recorder of the most advanced design— a
recorder that will do everything any other
recorder will do . . . plus ... it can be pulse-
synchronized with slide films, and operated
by remote control. Five push-buttons pro-
vide complete, effortless control; tape can
be stopped and edited exactly at any desired
spot. Uses reels up to 10'-4" for three hours
continuous recording. Can be operated in
single track, too. Write to Dept. CI
AMERICAN CONCERTONE
By the Audio Diiinion of American ElectronicSylnc,
655 West Washington Blvd.. Los Angeles 15, Calif.
Cover
We have indulged in a slight de-
parture from the norm this month, in
not using a scene from some film for
our cover subject. We did this for a
very good reason. Since this, the April
issue, is devoted predominantly to
.Audio emphasis, we thought a scene
depicting the use of audio equipment
in the school would be most apropos.
This |jhoto, provided by the Board of
Education of the City of New York, is
a "natural." It was taken at Jamaica
Vocational High School in Queens and
shows students using the tape recorder
in speech improvement exercises. The
"code," as the picture indicates, is
Safety, Responsibility and Teamwork.
Principal of Jamaica Vocational is Miss
Beatrice Hodgins: .Vudio-Visual Coordi-
nator is Miss Raiinond Ballanca. The
photo was taken by Mr. .Ambrose J.
Hickey, official Hoard of Education
photographer.
Introducing "audiofile"
Max U. Bildersee, since 1947 record
critic and .Audio Editor of EDUCA-
TIONAL SCREEN AND AUDIO-
VISUAL GUIDE and nationally recog-
nized authority on audio and audio-
visual education, is named as Editor
of "audiofile," the new concept in in-
formation concerning disc and tape
recordings.
Devoted to improved instruction and
more profitable leisure listening,
"audiofile" will offer critical informa-
tion concerning instructional record-
ings. .Available on a subscription basis,
"audiofile" will be published on 3x,5
cards punched and ready to file alone
in standard drawers or to integrate
with existing card catalogues. Main
entry cards will include a synopsis of
the recorded material, an independent
critical appraisal, utilization informa-
tion and a general rating of the value
of the recording. .AH this information
is designed to assist the teacher, the
librarian and the audiovisual coordina-
tor in finding the right audio material
at the right time.
In addition to main entr>' cards
there will be cross-indexing entries de-
signed to make essential information
more readily accessible.
Special Audio Service
All those who are actively involved
in the use of educational recordings in
schools, whether tapes or discs, will be
especially interested in the Recording
Trade Directorv. compiled by Max U.
Bildersee, that appears on pages 187
and 188.
Because of the ))res'.ure of time, this
is not a complete listing of publishers,
but represents some seventy or more
that Mr. Bildersee was able to gather
together for us before we went to press.
Additional listings will be similarly
published in an early issue of Ed.
■Screen.
Tapes In Teaching
How important the tape recorder
has become to teaching: how it assists
the teacher and benefits the student, is
clearly illustrated in articles — "Using
the Language Laboratory" on page 176,
"Students Speak .About Audio Learn-
ing," page 178, "Can Tapes Teach?"
page 180 and "A High-.School Lab
Classroom" on page 183 of this issue.
It makes us appreciate the changes in
education that have come about since
we were children, and anticipate the
changes that are ahead of us. GM
EDUCATIONAL SCREEN & AVGUIDE
EDITORIAL STAFF
PAUL C. REED, Editor. GAIL MARTIN, Man-
aging Editor. WILLIAM S. HOCKMAN, Editor
for the Church Field. L. C. LARSON, CAROLYN
GUS5, ond JOHN FRITZ, Editors for Film
Evoluotions. MAX U. BILDERSEE, Editor for the
Audio Field. PHILIP LEWIS, Technical Editor.
ROBERT CHURCH, WALTER PILDITCH, and
HAROLD WARD, editors for New Filmstrips.
BUSINESS STAFF
H.. S. GILLETTE, Publisher. MARIE C. GREENE,
WILLIAM LEWIN, Associate Publishers, JOSE-
PHINE H. KNIGHT, Business Manager. PAT-
RICK A. PHILIPPI, Circulation Manager. WIL-
MA WIDDICOMBE, Advertising Production As-
sistant.
Advertising Representotives
WILLIAM LEWIN, 10 Brainerd Road, Summit,
N. J. (Crestview 3-3042)
WILLIAM F. KRUSE, 2000 Lincoln Park West
BIdg., Chicago 14, III. (Bittersweet 8-S3I3)
EDITORIAL ADVISORY BOARD
JAMES W. BROWN, School of Education, Son
Jose State College, California
EDGAR DALE, Head, Curriculum Division, Bu-
reau of Educational Research, Ohio State
University, Columbus
AMO DE BERNARDIS, Assistant Superintendtnt,
Portland, Oregon, Public Schools
MARGARET W. DIVIZIA, Supervisor in Charg*,
Audio-Visual Education Section, Los Ari-
geles City Schools, Los Angeles, Colifornio
W. H. DURR, Supervisor, Bureau of Teoching
Materiols, Stote Board of Education, Rich-
mond, Virginia
CHARLES F. HOBAN, Project Big Ben, Univer-
sity of Pennsylvania, Philadelphia
EMILY S. JONES, Executive Secretary, Educo-
tional Film Librory Association, New York
City
F. EDGAR LANE, Supervisor, Instructional
Materials Department, Board of Public In-
struction, Dade County, Florida
F. DEAN McCLUSKY, Professor of Education,
Head of Audio-Visual Education, Univer-
sity Extension, University of California ot
Los Angeles
SEERLEY REID, Chief, Visual Education Service,
U. 5. Office of Education, Washington
CHARLES F. SCHULLER, Director, Audio-Visuol
Center, Michigan Stote College, East Lan-
sing, Michigan
ERNEST TIEMANN, Director, Visual Instruction
Bureau, Associate Professor, Division of
Extension, The University of Texos, Austin
DON WHITE, Executive Vice President, No-
tional Audio-Visual Association, Evanston,
Illinois
162
EdScreen & AV Guide — April, 1958
1970
!'
AUDIO-VISUAL
BLINDS
OVER THE YEARS
Flexalum Audio-Visual blinds
will be your most economical,
most practical
classroom window covering!
Flexalum A-V Blinds give you everything fbom full
daylight (without glare) to "projection" darkness—
yet they cost less to install than any combination of black-
out and conventional window covering. What's more, they
cost less to maintain, too. Flexalum's special spring-tempered
aluminum, wipe clean plastic tape and nylon cord give
years of trouble-free service. (That's certainly a comfort
in these days of ever-increasing maintenance costs.) And,
the greater number of slats per blind, special tape construc-
tion and light trap channels enable you to turn any class-
room into a dark auditorium at the flick of a cord. Less light
comes in . . . less money goes out — with Flexalum A-V
blinds . . . sold with a written five year guarantee by
Hunter Douglas Aluminum Division of Bridgeport Brass Co.
Hunter Douglas Aluminum Corp.
405 Lexington Ave., New Yorit 17, N. Y. ES-4-58
I am interested in getting (at no obligation) CJ speciBcatioa data
O cost estimates on Flexalum" Audio- Visual Blinds
NAME
TITLE
tPI«M« Prinl)
EdScreen & AV Guide — April, 1958
163
Now! You can prepare
your oivn visual aids
on-the-spot as easily
as tliis . . .
£j^VxvJb£i* Place original and Ozalid pajjer
together. Set timer. Expose.
New Ozalid"
Projecto-Printer Kit
Simple, speedy way to make transparencies
for overhead projection
Any one of tliese dealers is ready to demonstrate
ALABAMA
Birmingham
Audio Visual Film Service
2114 8tti Avenue, North
ARIZONA
Phoenix
Kelton Audio Equip. Co., Inc.
808 North 1st Street
CALIFORNIA
Fresno
Tingey Company
847 Divisadero
Los Angeles
Victorlite Industries, Inc.
4117 West Jefferson Blvd.
Sacramento
McCurry Foto Company
8th and Eye Streets
San Francisco
Photo and Sound Company
116 N atom a Street
COLORADO
Denver
Davis Audiovisual Company
2023 East Colfax Avenue
CONNECTICUT
New Haven
H. B. Motion Picture Service
174 George Street
FLORIDA
Ft. Lauderdale
Mr. Gordon S. Cook
P.O. Box 2306
Miami
Ideal Pictures Company
55 N.E. 13th Street
GEORGIA
Atlanta
Colonial Film and Equipment
Company
71 Walton Street, N.W.
ILLINOIS
Blue Island
Consolidated Wattand, Inc.
13039 S. Western Avenue
Chicago
Midwest Visual Equipment
Company, Inc.
3518 W. Devon Avenue
INDIANA
Fort Wayne
Wayne Camera and Visual
Equipment Company
1231 East State Street
Indianapolis
Indiana Visual Aids Co.
726 North Illinois Street
South Bend
Burke's Motion Picture Co.
434 Lincoln Way West
IOWA
Des Moines
Midwest Visual Education
Service
1108 High Street
KANSAS
Wichita
Roberts Audio Visual Supply
1330 Fairmount
KENTUCKY
Louisville
Hadden Films, Inc.
422 W. Liberty Street
LOUISIANA
New Orleans
Jasper Ewing & Sons, Inc.
725 Poydras Street
MASSACHUSETTS
Boston
Smith's Photographic Store
219-221 Massachusetts Ave.
MICHIGAN
Detroit
Engleman Visual Education
Service
4754-58 Woodward Avenue
Kalamazoo
Locke Films, Inc.
124 W. South Street
Newman Visual Education
Company
783 West Main Street
MINNESOTA
Minneapolis
Midwest Audio Visual Co.
10 West 25th Street
MISSISSIPPI
Jackson
Jasper Ewing & Sons, Inc.
227 East Pearl Street
MISSOURI
St. Louis
W. Schiller Company, Inc.
1101 Clark
Webster Groves
Reed Audio Visual Company
167 South Elm Avenue
NEBRASKA
Lincoln
Stephenson School Supply
Company
935 "O" Street
NEW JERSEY
East Orange
Oscar H. Hirt
191-193 Central Avenue
164
EdScreen & AV Guide — April, 1958
JJJbli V JtiiXjCJxr* Process exposed negative and
positive film together.
PEEL A.I^A.R.T and you have it ... a
transparency for projection. For translu-
cent originals, the process is even simpler!
• There's no more need to be a photographic tech-
nician in order to prepare your own transparencies
for overhead projection. With Ozalid's "do-it-your-
self" Projecto-Printer Kit anyone can prepare on-
the-spot transparencies from visual materials con-
tained in textbooks, manuals, charts ... in fact, any
printed material. You can get dozens of new visual
effects and colors, inexpensively, in minutes. No dark-
room and no trays! And the Projecto-Printer is
completely portable.
Ozalid has set up a nationwide network of visual
aids dealers to assure you of helpful advice and fresh
materials. For a revealing, dramatic demonstration
of these new techniques in visual aids, call your local
dealer. He's listed below! Don't miss his "D" Day
Demonstration !
A Division of General Aniline
& Film Corporation
Johnson City, New York
this exciting new technique in visual aids
NEW YORK
Buffalo
Philip L. Burger
212 Summit Avenue
Binghamton
Wilbur Visual Service, Inc.
28 Collier Street
Rochester
James E. Duncan, Inc.
139 North Union Street
Westbury
Ken Killian Company, Inc.
723 Prospect Avenue
Yonkers
Ideal Motion Picture Service
371 St. Johns Avenue
NORTH CAROLINA
Charlotte
Christian Film Service
1302 E. 40th Street
Hickory
Wilfong & Kendall School
Supply Company
230 Trade Avenue
OHIO
Akron
Akron Camera Co., Inc.
1667 W. Market Street
Athens
Vere Smith's Audio Visual
Service
42 N. Court Street
Cincinnati
Ralph v. Haile & Associates
326 E. 4th Street
Cleveland
Harpster Audio-Visual
Equipment
13902 Euclid Avenue
Tonkin Visual Methods, Inc.
18010 Euclid Avenue
Dayton
Twyman Films
400 West Ist Street
OKLAHOMA
Oklahoma City
Triangle Blue Print &
Supply Co.
525 North Robinson Street
Tulsa
Triangle Blue Print & Supply
Company
314 South Cincinnati
PENNSYLVANIA
Harrisburg
J. P. Lilley & Son
928 N. Third Street
Philadelphia
Oscar H. Hirt
41 North Eleventh Street
SOUTH CAROLINA
Columbia
Green's Audio-Visual Center
4016 Kiibourne Road
TENNESSEE
Knoxville
Frank L. Rouser Co., Inc.
315 W. Cumberland Avenue
Memphis
Ideal Pictures Company
18 South Third Street
Nashville
Graphic Reproductions, Inc.
122 5th Avenue, North
TEXAS
Dallas
Texas Educational Aids
of Dallas
4006 Live Oak Street
Houston
Texas Educational Aids
2606 Fannin
Lubbock
Sound-Photo Sales Company
2107-A Broadway
San Antonio
Donald L. Smith Company
P.O. Box 1736
VIRGINIA
Norfolk
Tidewater Audio Visual
Center
29 Southern Shopping Center
Richmond
W. A. Yoder Company
714-16 N. Cleveland Street
WASHINGTON
Seattle
Seattle Art & Photo Supply
359 Roy Street
Spokane
Inland Audio-Visual Co.
N. 2325 Monroe Street
WISCONSIN
Eau Claire
K. A. Anderson
Central Audio-Visual Supply
308 E. Grant Avenue
Milwaukee
Photoart Visual Service
840-44 N. Plankinton Ave.
Washington, D. C.
U. S. Microfilm Corporation
1404 M Street, N.W.
EdScreen & AV Guide — April, 1958
165
The reader's right
Send retters to EdSCREEN & AVGUIDE, 2000 Lincoln Pork West, Chicago 14
Progress Is Appreciated
Editor: The March copy of Educa-
tional Screen and Audio-Visual Guide
arrived here in the office today and,
as usual, somehow I find time to drop
other matters to at least skim through
the magazine immediately, if not read
it completely. I have just read it from
cover to cover and want to congratu-
late you on the issue. It's somehow
quite earthy, practical, and functional,
with plenty of ideas for teachers as
well as audio-visual specialists.
Congratulations on your editorial:
POINTING SOUTH. So many East-
erners, Mid- Westerners, and even West-
erners have the idea that the South is
slow to catch on to adopting newer
ideas. Of course, no area in the United
States has a monopoly on being the
most "aggressive." For some time now,
it has been quite obvious that the
South is really leading out in the use
of television as an education device.
They are to be congratulated for this
and you are also to be congratulated
in calling attention to their progress
in your editorial.
Francis \V. Noel, Chief
Bureau of Audio-Visual Education
State of California
Department of Education
721 Capitol Avenue
Sacramento 14, Calif.
Needs Dog Films
Editor: We are doing a series of new
T-V film programs on "dog heroes,"
"dogs of courage and achievement,"
etc., and it occurred to us that a little
note in your Letters to the Editor
Dept. might bring out some of the
readers of your magazines to write us
about their film footage on the sub-
ject.
We would, of course, give full credit
and correct footage rates to all whose
film might satisfy our needs.
Thank you and continued success
always to you, your staff and readers
with each succeeding issue of the
magazine.
Chet L. Swital
Cartliay Studio
5907 W. Pico Blvd.
Los Angeles 35, Calif.
An Idea For Others
Editor: Your articles and various other
features of the "Screen" are getting
better all the time.
Your article by Dr. John Molstad
"Let's See the School's Program" is
right along the lines of what I have
been thinking about and trying to
implement for many years. Namely,
better visualization to school patrons
and lay people of the place of visual
education in the school program. Many
school districts will do something on
their own along this line, but many
others never will. Therefore we have
initiated a program of making film-
strips that we hope will interpret the
school's activities to the community.
The first of these is entitled ".\ Day
In Kindergarten." We are giving this
Free to schools in California with the
liope that it will be a good public
relations medium.
Herbert M. Elkins
Herbert M. Elkins Co.
Visual-Acoustic T eaching Tools
1 003 1 Commerce,
Tujunga, C:alif.
We Do Our Best
Editor: I feel that of all the publica-
tions in the field of .\udio-Visual Edu-
cation, the magazine "Educational
.Screen &: .Audio-Visual Guide" is one
of the finest. The articles are geared
to not only the specialist in the field,
but also the teacher who has very little
experience.
Robert H. Grigsby
Director. Audio-Visual Education
Beloit Public Schools
1129 Central Avenue
Beloit, Wise.
Music is probably the area in which the tape recorder is most useful. Here
are just a few typical examples.
• One school is building a library of songs used in Piesidential cam-
paigns. Some are taped from discs, radio and tele\'ision. For the older
sotigs, the music class produces a "live" version.
• Music supervisors often want to tape songs for the use of inexperienced
teachers unsure of their own singing ability. This releases the newcomers
from the burden of a personal demonstration.
• Taping can aid in demonstrating various types of voice timbre, how
breathing can affect the tones, the difference between hitting the notes
true and sHding to them — all these are more efleclive when the class
is not distracted by the facial expressions necessary to produce them.
• One member of a duet records his part solo. 1 hen the other plays
his part to a playback of the recording. This trains each member to
play his part without relying on unconscious cues given by the other.
.\ musician can also accompany "himself" using a tape recorder this way.
• Many times di.scs are too fast for proper instruction in folk, square, or
tap dancing. Piano music can be recorded on tape to go as .slowly as
you wish.
The sound quality of a tape recording can be no better than the
quality of the tape on which it is recorded. Educators' critical require-
ments for fidelity of reproduction and consistent quality are easily met
by any of the eight types of Audiotape. Ibis complete line of piofes-
sional quality recording tape oflcis the right recording time and the
right tape cost for any application. But, regardless of tvpc, iheie's only
one .\udiotape quality - the finest that can be produced, lor information
on what type of tape is best for your recording job, write Audio Devices,
Box EV.
fnifliotftp^
UlUM MUB
AUDIO DIVICES, INC., 444 MadUon Av«., N«w T»rfc 33, N.Y.
166
EdScreen & AV Guide — April, 1958
From the Coronet film, Gold Rurh Days
Vlfhat Coronet
""creative quality" means
to educational films
BASIC RESEARCH
The. foundation of Coronet film production is an ex-
haustive research program, utilizing a staff of trained
research assistants. Preliminary research centers on a
thorough analysis of curricula to establish the areas in
which teaching films can be helpful. Suggestions from
educators, trends in education, and new ideas in film utiliza-
tion are the sources which guide film planning. As new
production schedules are organized, the research division
launches a quest for information on specific subjects — consulting specialists,
textbooks in use, writers of textbooks for future use, professional libraries,
and other available sourses. Then — after monthsof consultation, research, re-
visions, and further research — educational outlines and a script are prepared.
This exhaustive study of the basic units, trends and objectives in all
subject areas and at various grade levels has resulted in:
films which correlate with current teaching objectives
films which are effective in specific areas and at specific grade levels
films which offer balanced assistance throughout the curriculum
films which are accurate in presenting their contributions
New Coronet films for specific subject areas and grade levels:
GOLD RUSH DAYS (1 14 reels). Intermediate, U. S. History. This film shows
life in a gold-mining settlement, the effect of the gold rush on population
growth and prosperity in the West, and the emerging statehood of California.
CAREERS IN AGRICULTURE (I14 reels). Junior and Senior High School Voca-
tional Guidance. A high school teacher explains many career opportunities
in agriculture — in crop and livestock farming; in agricultural research,
industry, conservation, and services; and in agricultural communication
and education.
EDUCATION IN AMERICA SERIES (three films, each U/^ reels) . College,
Teacher-Education.
Education in America: The Seventeenth and Eighteenth Centuries
Education in America: The Nineteenth Century
Education in America: Twentieth Century Developments
An historical survey of American education from the early New Eng-
land schools through the establishment of the public school to educa-
tion during the Depression, the World Wars, and the Korean War.
The Gl Bill and recent Supreme Court decisions are discussed.
Each film is available in either color or black-and-white.
Preview prints of the Coronet films described above are available for pur-
chase consideration. Simply indicate your preview preference on the coupon.
CORONET FILMS
The World's Largest Producer of Educational Films
CORONET BUILDING CHICAGO 1,
Have you received a
copy of Coronet's newest
catalogue, just oft the press?
If not, simply check the
appropriate box t
on the coupon. j
CORONET FILMS
Dept. ES-4S9, Coronet Building, Chicago 1, Illinois
□ Please send me a copy of your most recent
catalogue.
□ Please send me preview prints of the films
I have checked below. I understand that I
am responsible only for return transporta-
tion charges.
n Gold Rush Days
Q Careers in Agriculture
I I Education in America: The Seventeenth and
Eigthteenth Centuries
QJ Education in America: The Ninenteenth
Century
Q Education in America: Twentieth Century
Developments
NAME
SCHOOL-
CITY-
ILLINOIS I
ZONE.
_STATE_
EdScreen & AV Guide — April, 1958
167
News about people, organizations, events
Have you heard?
International Tape Exchange
The International Tape Exchange
Program was launched by Edticational
Screen in October 1954, with the help
of Mrs. Ruth Y. Terry of Muskegon,
Michigan. Its purpose has been and
is, to promote and aid the exchange
of tape recordings between school and
church classes and groups in this and
other countries.
.Since its launching, the Interna-
tional Tape Exchange Program has
grown steadily and present records
show it has more than doubled its ex-
change activities since this time last
year.
There are currently 162 exchanges
operating in 30 countries including
Hawaii. Information concerning the
schools or groups listed may be had by
writing direct to Mrs. Terry at 834
Ruddiman St., No. Muskegon, Mich-
igan.
A committee of Exchange Teachers of
English as a foreign language, students
of the University of Michigan English
Language Institute. They are I. to r.:
Tokiko Shinoda, Japan (who made the
photo), Abaldvadood Tohldy, Iran, Mrs.
Yae Ogasawara, Japan, Waugelita Santos
l-oureiro, Brazil, Ruth Y. Terry, Senior
H. S., Muskegon, Mich., Parivash Ma-
noochechri, Iran.
Mrs. Terry reports that her own
English classes have been enjoying ex-
changes with classes in Australia,
Japan, New Zealand, India, Iran,
Malaya, Brazil, Norway, Germany,
France and other countries.
Mrs. Terry is particularly anxious to
thank the National Union of Teachers
in London for informing the teachers
of Great Britain about the Interna-
tional Tape Exchange Program and to
thank the teachers for their willingness
to participate. Notices have appeared
in "The Schoolmaster and the VVoman
Teacher's Chronicle" as well as in the
"National Teachers Union" publica-
tion.
Possible Federal
Support of A-V
As an opening gun in N.\V.\'s cam-
paign to get Federal appropriations
for school purchases of instructional
materials and e<|uipment, they have
tentatively arranged to give an ,\V
demonstration to the Committee on
Education and Labor of the U. S.
House of Representatives. An attempt
is being made to arrange a similar
demonstration for the corresponding
Senate committee.
Of course, a great many bills are
introduced in Congress each year, and
relatively few of them ever become law.
However, the circumstances at this
time seem to assure the best chance
ever of securing substantial Federal
support.
N.WA will welcome comments and
suggestions concerning features which
should be included in any such laws.
If you have information as to con-
tacts with any Senators, Congressmen,
or other high political figures, or if
vou are in a position to volunteer your
lielp, either in Washington or else-
where, please get in touch with Don
White at N.WA headquarters, Fairfax,
Va.
1 0th A-V Selling Institute
The Tenth .Anniversary National
Institute for .-Vudio-Visual Selling will
meet on the Indiana University cam-
pus in Blooniington, Indiana, July
20-24, just prior to the National Audio-
Visual Convention here.
Among special features of the four
standard Institute courses this year
will be the use of role-playing; a new
approach to sales demonstrations of
equipment; and further development
of the use of expert consultants in
specialized area of the Salesmanship,
Sales and Business Management, and
Applied Selling courses. The fourth
course. Preparation and Use of .Audio-
Visual Materials, features practical,
low-cost methods of local preparation
and will be summarized with a review
of applications to major markets.
Frank E. Creasy of W. A. Voder Co.,
Richmond, Va., is chairman of the
Institute Board of Governors, with Al
Hunecke, of the DuKane Corp., St.
Charles, III., as vice-chairman. Dr. K. C.
Rugg, associate director of the Audio-
Visual Center at Indiana University, is
a.ssisting in plans and administration.
Denver NAST Convention
riie Otli Convention of the National
Science Teachers .Association held at
Denver March 28-29 was marked by
extensive attention to and use of
audio-visual devices and materials. No
less than 32 sound films and filmstrips,
from 12 different sources, were shown
in six film demonstration sessions. The
convention's discussion topics included:
"A Kinetoscope of a Biology Lesson in
Direct Teaching by Television";
"Evaluation of Business-Sponsored
Teaching .Aids"; "Exposition of Science
"Teaching Aids": "Teacher Prepara-
tion Before the Field Trip"; "Aids in
Teaching .Astronomy"; ".A Student
Project for Making Professional-Look-
ing .Anatomical Models with Inexpen-
sive Materials"; "A Filmstrip Prepared
by a I eacher for the Specific Class-
room Problem of Introducing the Dis-
section of the Frog"; ".A Visual .Ap-
proach to Problem Solving"; "Enrich-
ing the Physics Course With Color
Slides." Clinic topics included: "Im-
proving the Use of Business-Industry
and Audio-Visual .Aids in Science";
"The Field Trip in Secondary School
Science"; and "Science Fairs in the
Junior and Senior High School."
Grants to the Qualified
The Fund for .Adult Education, 200
Bloomingdale Road, White Plains,
N. v., is ofiering approximately 20
grants for study and training to indi-
viduals associated with mass communi-
cations. Writers, editors, reporters, pro-
ducers and program directors — asso-
ciated with newspapers, magazines, TV
or radio broadcasting, or educational
film ])roduction — and faculty members
in colleges giving training in mass
communication, are eligible to apply.
Criteria that will influence the selec-
tion of candidates for grants include:
I) Commitment to the ideals of a free
society: intelligence, imagination, sen-
sitivity, articulatene.ss, integrity and
resourcefulness; evidence of creative
accomplishments of outstanding prom-
ise; understanding of gaps in personal
equipment needed for progress of
changed endeavors; soundness of plan
for study and/or training: prospects for
])utting to good use, in the context of
the media of mass communications, the
expected improvement in knowledge
and skills.
168
EdScreen & AV Guide — April, 1958
^"■K" *
ANSWER: The one on the right is
the conventional photographic meter
which gives light intensity. The one
on the left gives foot candles, which
is the measure of light used for audio-
visual purposes.
Even though both meters show that
rooms equipped ivith LEVOLOR A-V
BLINDS give a zero reading, our
Audio-Visual Department believes
that the maximum darkness of the
room is not the major consideration!
The lighting conditions of an audio-
visual room should be at the complete
discretion of the instructor. Various
conditions and various subjects re-
quire elasticity in the control of light.
This control should be simple and
immediate.
The Levolor A-V Blind enables the
instructor to change the room from
maximum darkness to a soft diffused
light— in a matter of seconds— all by
an adjustment of the slats.
Full details and specifications tvill
he sent on request. Write to LEVOLOR
LORENTZEN, INC., Audio-Visual Dept.
720 Monroe St., Hoboken, N. J.
Be sure to specify
The Scientifically Developed Audio-Visual Blind
COPYRIGHT; LEVOLOR LORENTZEN. INC
EdScreen & AV Guide — April, 1958
169
San Jose Summer Session
Dr. Louis Shores, Dean of the School
of Library Training and Service at
Florida State University and one of the
pioneers in the promotion of instruc-
tional materials centers, will direct one
of several seminars being scheduled by
the Department of Librarianship at
San Jose, California, State College dur-
ing the 1958 summer session.
Dr. Shores will come to the San Jose
campus to discuss the newest develop-
ments in the field of instructional ma-
terials. This seminar will correlate
with the Masters degree program in
curriculum materials which is offered
by San Jose State.
At San Jose the Departments of
Librarianship and Audio-Visual pro-
vide a complete training program for
all persons interested in becoming an
instructional materials specialist.
Persons interested in information
about the regular or the June 23 to
.August 1 summer program may address
requests to Miss Dora Smith of the
Department of Librarianship or Dr.
Richard Lewis of the Department of
Audio-Visual.
DA VI Continues Field
Consultancy Services
The NEA Department of .Audio-
visual Instruction will continue its
field service consultancy program
through 1958 with the aid of a $1,500
For
FUm
Libraries
SUMMERTIME
is
RECONDITIONING
Time . . .
Summertime . . . when your prints
are out of circulation for a while.
That is the ideal time to have them restored
to good condition through Peerless servicing :
• inspection and cleaning • scratches removed
• defective splices remade • perforations
repaired • curl or brittleness corrected
Then, thoroughly rejuvenated, your prints
will be ready for hard use in the fall.
Send us your prints now
P
I riLM PROCESSING CORPORATION
I 165 WEST 46lh STREET, NEW YORK 36, N. Y.
1 959 SEWARD STREET, HOUYWOOD 38, CAIIF.
EERLESS
grant from Teaching Film Custodians,
a group sponsored l>y the member com-
panies of the Motion Picture Associa-
tion of America, Inc.
The program, in operation since last
year with funds from the same organi-
zations, is designed to improve public-
school and college instruction through
the use of audio-visual materials and
techniques. The service provides e»-
perienced consultants to cooperate
with local groups and dispatches sur-
vey teams to work with school systems
and colleges.
"The surveys," said Anna L. Hyer,
DAVI director, "benefit not only the
schools in which they are conducted.
School systems and colleges throughout
the entire area receive guidance from
their reports." To date. Dr. Hyer said,
consultancy service has been provided
to Oklahoma City Public Schools, the
University of Virginia, Harding Col-
lege, Virginia State College, Des
Moines Public Schools, Arizona State
College, and Southeastern Mi-ssouri
State College.
Superintendents of schools, college
presidents, or other responsible admin-
istrators may submit requests for con-
sultant service to DAVI, 1201 16th
Street, N. W., Washington 6, D. C.
Educational T-V
in Puerto Rico
The Puerto Rico Department of
Education opened its first educational
television station WIPR-TV, in Hato
Rey on January 6th, when it began
transmitting on channel 6. The sta-
tion is aiming at an ambitious sched-
ule of programming that will combine
learning, entertainment and culture.
Direct instruction will be broadcast
with outlines, texts, examinations and
credits in mathematics and sciences on
the high school level, including algebra
and physics. Each course is pro-
grammed for a half hour two nights a
week. In addition to high school stu-
dents who meet requirements, the
courses will be open to adults enrolled
in night school and adults who have
completed the ninth grade or equiva-
lent.
The indirect approach will be used
extensively in teaching through dram-
atized programs, or documentary films;
films for children to teach good habits:
social activities: family relations; care
of pets; geography; music appreciation,
reading and English.
WIPR-TV is the first ETV station to
be opened in Latin .America. It began
operations with approximately 60 per
cent filmed programs and 40 per cent
live, but is aiming toward increasing
the number of live shows.
170
EdScreen & AV Guide — April, 1958
■'m
pool msm jlQQ
the most versatile
dual-purpose projector
available for your
audio-visual program
Have your Graflex A-V dealer demonstrate
this versatile projector for you in your own school.
FOR
SINGLE-FRAME FILMSTRIPS
AND 2x2 SLIDES
The School Master 500 is an ideal supplement to
classroom instruction. It's a prime requisite for
any educational institution desiring the best in
audio-visual equipment.
Versatility is a big reason for the preference
accorded this exceptional instrument. It projects
35mm filmstrips by remote control or manual
operation. Also, 2x2 sHdes may be projected man-
ually. The change from filmstrip to slide opera-
tion can be made in seconds. If desired, an
accessory semi-automatic or Airequipt automatic
slide changer may be permanently installed.
School Master's 500-watt iUvunination, preci-
sion 5-inch f/3.5 lens and precision groimd optical
system project sharp, brilliant images even in
partially Ughted rooms. The School Master 500 has
many advanced features, yet its price is extremely
low-only $89.50. Remote control model— $124.50.
Alt prices include federal tax where applicable and
are subject to change without notice.
ROCHESTER 3, N.Y.
A SUBSrOlARY OF GENERAL PRECISION EQUIPMENT CORPORATION
\auuijlliuiiy
EdScreen & AV Guide — April, 1958
m
171
buy any 1 6min sound pro-
jector until you've seen
the NEW LOW-PRICED
Kodak Pageant Sound
Proiector, Model AV-085.
True Pageant quality at a
budget price — $439*.
Ask your A- V dealer for a
demonstration. Or write
for Bulletin V3-22.
'*List price, subject to
change without notice.
EASTMAN KODAK COMPANY
Depl. 8-V, Rochester 4, N. Y.
F & B BUTT SPLICING BLOCKS
Now ... a new, amazingly simple device for
butt-splicing 16mm and 35mm film with Magic
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Remove film, lay
in Magic Mylar,
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Lay film on
top of Magic
Mylar, care-
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holes; apply
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That's all . . . the Butt Splice is finished!
(♦For double strength. Magic Mylar may be
placed on both sides of film.!
Model B-t6 for 16mm S 9.50
Model B-35 for 35mm- 11.50
Model B-4 for Va" magnetic tap>e 6.50
Model B5B comb, unit for 16/35mm and
1/4" magnetic tape 24.50
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16mm $ 6.60 Roll
35mm $11.00 Roll
FLORMAN & BABB, INC.
68 West 45th St., New York, N. Y.
Summer Sessions
Eastern Michigan College at Ypsi-
lanti offers the following summer ses-
sions in .\udio-Visual Education
courses:
June 23 to August 1 —
Audio-Visual Methods in Teaching
(2 sections) (Undergraduate) (2 hrs.
cr.) Oltmanns.
Visual Sensory .\ids in Education —
Peterson
Problems in .Audio-Visual Programs
— Peterson
.August 4 to Aug. 22 (workshop)
.Audio-Visual Methods in Teaching
(3 hrs. cr.) Lincoln School, Pontiac,
Michigan — Oltmanns
.Audio-Visual Methods in Teaching
(3 hrs. cr.) Jefferson Consolidated,
Monroe, Mich. — Peterson
People in the News
Ann Arbor, Mich.: Samuel B. Sul-
livan, long-time Illinois School admin-
istrator and curriculum specialist, has
joined the Educational Television and
Radio Center here as a consultant on
school uses of TV, ETRC President
H. K. Newburn announced recently.
In his new position, the educator
consults with schools on the most effec-
tive ways of using television in their
instructional programs. He works close-
ly with schools in cities where there
are educational TV stations, as well as
those with closed circuit television in-
stallations. He is associated with Dr.
R. W. Crary, director of education for
the Center.
Houston, Texas— On the educational
television front, DAVI announces the
appointment of Harold E. Wigren as
ETV consultant for the NEA. Dr.
Wigren is on a six-month leave from
his position as audio-visual director for
the Houston Independent School Dis-
trict. He comes to the national office
with wide experience in educational
TV and in the use of instructional ma-
terials. Dr. Wigren's work as coordina-
tor of the D.AVI-sponsored ETV work-
shop and seminar last fall brought him
wide acclaim in the field.
Johnson City, N. Y.: Eric S. Burtis
has been appointed Western Regional
Director, Visual Aids, Ozalid Division
of General Aniline and Film Corpora-
tion, according to an announcement by
James A. Travis, Ozalid general sales
manager. Burtis has been chief, U. S.
Army Signal Corps Film and Equip-
ment System, Washington, in charge
of 258 Army film exchanges. Pre-
viously, he had been Director, 6th
Army Film Library Service with head-
quarters in The Presidio, San Fran-
cisco. He is a member of DAVI,
SMPTE, and the .Armed Forces Com-
munications and Electronics Associa-
tion.
Minneapolis, Minn.: Roger B. Sif-
ford. Fort Wayne, Indiana, has been
named Executive Director of the Board
of Audio-Visual Service of the Au-
gustana Lutheran Church.
Mr. Sifford, audio-visual consultant
for Audio-Visual Specialists, Fort
Wayne, for the past three years, will
succeed his father, Bruce Sifford, who
has been executive director of Au-
gustana's AVS for the past 11 years.
The new director is expected to
devote a major portion of his time to
a program encouraging and assisting
■Augustana congregations in the most
effective use of visual aids in the par-
ish program.
Mr. Sifford will assume his new du-
ties at the AVS offices at 2445 Park
Avenue, Minneapolis, about April 1,
when his predecessor becomes director
of Augustana's newly organized Bureau
of Press, Radio and Television.
Robert B. Sifford
1958 Calendar of Events
April 15-17— Second Medical Motion
Picture Workshop, The Calvin Com-
pany, Kansas City, Mo.
April 21-25-Dept. of Audio-Visual In-
struction, NE-A, Minneapolis, Minn.
April 2I-25-Society of Motion Picture
and Television Engineers, 83rd Con-
vention, Ambassador Hotel, Los
Angeles, Calif.
May 5-9— .American Society of Train-
ing Directors, Sheraton-Park Hotel,
Washington, D. C.
July 20-24-National Institute for
Audio-Visual Selling, Indiana Uni-
versity, Bloomington, Ind.
July 26-29-National .Audio-Visual Con-
vention, Morrison Hotel, Chicago,
111.
Aug. 17-23-1958 International Reli-
gious A-V Workshop, Penn State
University, University Park, Pa.
172
EdScreen & AV Guide — April, 1958
u
REMARKABLE FILM INTERVIEWS
WITH OUTSTANDING WORLD LEADERS
Encyclopaedia Britannica Films Presents the Distinguished New
AVISDOM SERIES
through Arrangement with the national broadcasting Company
OUCHAMP
^ Encyclopaedia Britannica Films is proud to
present a remarkable series of 16mm sound
films featuring some of the most distinguished
])ersonalities of our time. This is a series of
con\ersations with some of the greaitest minds
and talents living today— statesmen — musicians
— ^vriters- sciiolars and religious leaders. They
discuss the experiences that have shaped their
careers, and express their views on public af-
fairs, the arts, and great ideas. These imique
films are now a\ailable to you through special
arrangement with the National Broadcasting
Company.
All films In black-and-white,
28 minutes each, except
HERBERT HOOVER-a 55 minute film.
SALE PRICE: 28 minutes-^$150
55 minutes -$300
VISIT OUR BOOTH AT THE DAVI CONVENTION
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WISDOM SERIES
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Q David Ben-Gurion
□ Vannevar Bush
Q Pablo Casals
Q Eomon De Valera
Q Marcel Duchamp
Q Dr. Louis Finkelstein
n Robert Frost
n Walter Gropius
□ Herbert Hoover
□ Dr. Ernest Jones
Q Wanda Landowska
Q Jacques LIpschitz
Q Jawaharlal Nehru
□ Sean O'Casey
Q Bertrand Russell
Q Carl Sandburg
n Sir Osbert SItwell
D Alfred P. Sloan, Jr.
n Ruth St. Denis and
Ted Shawn
□ Edward Steichen
Q Igor Stravinsky
n Dr. Paul J. Tillich
CD Arnold Toynbee
n John Hall Wheelock
n Frank Lloyd Wright
SANDBURG
WRIGHT
LANDOWSKA
EdScreen & AV Guide — April, 1958
173
editorial
EMPHASIS ON AUDIO
No matter how you are accustomed to pronounce
audiovisual, the accent in this issue of "educational
screen and AUDIO -visual guide" is definitely on
the AUDIO. But this shift of accent is only slight. In
every issue we are concerned with the audio part of
audiovisual materials and equipment and their use.
Not only is there Pat Bildersee's regular SOUND AD-
VICE columns, but audio as an integral part of audio-
visual is in practically every article.
But when the emphasis is upon audio, separated
from audiovisual, the tape recorder gets special atten-
tion. When the emphasis is upon the use of the tape
recorded, the language laboratory just naturally be-
comes involved. The development of the language
laboratory for the teaching of foreign languages is
one of the most significant audio developments of the
past decade. It has come to the colleges first, but in-
creasingly, adaptations of language laboratory installa-
tions and methods are coming into the high schools.
If the audiovisual director is at all inclined to be
gadget-minded — if he's inclined to be more interested
in the electronics and mechanics of audiovisual equip-
ment than in what the equipment does — he'll find a
dangerous paradise in the idea of a language labora-
tory. We've seen the results of this in pictures of
installations costing from twenty to thirty thousand
dollars. Such laboratories are so complex and the
operating console so elaborate that no teacher without
an engineering degree and a special license could
possiblv run the thing. We've also see simple in-
expensive installations being used for extremely effec
tive teaching.
Some wise guiding words about language labora-
tories were recently spoken by Paul E. King* to the
Language Department faculty at Columbia Univer-
sitv:
*Dr. Paul E. King is associated with Magnetic Recording In-
dustries of New York City.
Ol tiie several hundred Language Laboratories in
opi lation today, no two of them are entirely alike.
A; 1(1 within any given laboratory, no two in-
structors are using its facilities in exactly the
sai e way.
"The Language Laboratory is a leaching loot.
Like any tool its use and utility depend upon
circumstances and the person using it, — upon the
course of study and the instructor. By itself,
electronic equipment can never do the job; like
an automobile, it must be guided and steered
properly to reach its goal."
When the audiovisual director is called upon to
assist the language department in developing a
language laboratory, his highest skills and abilities are
being called for. Here he can go wild in the develop-
ment of an electronic wonderland, or he can give
real help in building a simple and functionally effec-
tive tool.
The starting point must be consideration of the job
to be done — the purpose of the laboratory, and the
purpose of the teaching. The teacher and the way
he expects to teach are the factors that should deter-
mine how the components are put together for a
language laboratory. And before the audiovisual ex-
pert can help in developing specifications, he must
first help the language instructors determine quite
specifically how the equipment will be used. More
than for any other audiovisual tools and equipment,
the language laboratoi-y must be custom built to
specific teaching needs. The audiovisual director has
a most important role to plav in first helping to
determine those needs, then filling them.
So, in this issue, with its emphasis upon the AUDIO,
there's more attention given to teaching than to teach-
ing tools per se. After all, it's how those tools are
used and what happens to the learner that really
matters.
Paul e. Rcc}
174
EdScreen & AV Guide — April, 1958
LISTENING!!!
Richard S. Hampleman
Richard S. Ham file man is AssislanI Pro-
fessor of Education, Cliico Stale College,
Chico, California. This provocative arti-
cle on "Listening" is based uf>oti his
Indiana University doctoral thesis, and
is a condensation of a more complete
report of his study published in ELE-
MENTARY ENGLISH, 1957.
HISTORICALLY, listening was of
greater importance in the early
days of our country. Much infor-
mation gained then was obtained only
by woid of mouth. As the sale and
distribution of printed materials be-
came more widespread, attention was
focused upon the ability to read. This
emphasis upon reading and neglect of
listening has characterized most of our
teaching up to the present.
A rent wed interest in and atten-
tion to listening ability began with
the advent of radio and was strength-
ened by (he coming of sound mo-
tion pictuies and television. Only in
recent year> have we come to realize
that we necil to train the child to be-
come a more proficient listener. The
problem of understanding and inter-
preting what he hears becomes more
acute as he is increasingly bombarded
by conflicting ideas through mass
media.
Listening, along with reading, is
cLssified as a receptive language arts
skill. Perhaps it is because they are
both on the receiving end of the com-
munications process that for many
years they have been considered to
be passive in nature. Leaders in the
field of reading discovered years ago
that a child learned to read to the
extent that he was able to actually
bring a combination of experience
and intelligent thought to the task at
hand.
A similar awakening has taken place
only recently in the field of listening.
Skill in listening and reading both
require that active thinking be applied
to symbols heard or read. It is at this
point, where intelligence must be
applied to symbols, that listening is
distinguished from mere hearing, and
reading from mere seeing. It is here
that we discover the focal point to
' attack in helping children to listen
better. Children need to be assisted
lo use the pioper techniques for ap-
plying intelligence to that which is
heard.
Little attention has been devoted
to improving d e listening ability of
children. This has been true in spite
of the greater amount of time people
devote to listening and in spite of the
fact that listening is of greater impor-
tance as a mode of learning through-
out the elementary school than is
reading. We have assumed that chil-
dren either know how to listen al-
ready or that they will acquire this
ability naturally. However, several
studies have indicated that listening
ability is not very efficient. If listen-
ing ability can be improved, and some
studies have indicated that it can be,
it would appear that listening ability
is a mode of learning that need not
lose its superiority over reading ability
at the junior high level as it appears
to do now.
Listening has been neglected, not
only as an area of instruction in the
schools, but as an object of research
study. Results of these few studies of
listening have often been conflicting
or inconclusive. Most of them have
been performed with college students
and adults as subjects. There is great
need for more studies of listening,
particularly with elementary school
children as subjects.
The following conclusions from the
listening research studies reviewed
may be. tentatively stated:
1. Listening comprehension seems
to be definitely superior to read-
ing comprehension in Grades 3.
4, and 5.
2. Reading comprehension seems
to be only slightly superior to
listening comprehension begin-
ning approximately in Grade 7
and continuing up to the adult
level.
3. Most of the studies which show
reading comprehension to be
superior to listening comprehen-
sion use recordings or radio pres-
entations for their listening
groups. In face-to-face listening
sitilations, therefore, the two
modes may be equivalent in
effectiveness. This conclusion may
not be safely drawn, however,
(rom present research.
4. Listening comprehension is supe-
rior to reading compreliension
with easy material. Reading is
superior to listening with diffi-
cult material.
5. Listening comprehension is supe-
rior to reading comprehension
with subjects of low mental
ability. Reading is superior to
listening with subjects of high
mental ability. The two modes
are about equally effective for
those with average mental abil-
ity.
6. Listening comprehension seems
to be at least equal to or superior
to reading comprehension in
tests of delayed recall.
7. Conclusions from these studies
must be accepted with some res-
ervations. Procedures and mate-
rials used varied widely.
8. There were no studies found
which compared listening com-
piehension on passages of vary-
ing length.
The purpose ol the investigation
made by this writer was to compare
listening comprehension ability with
reading comprehension ability of
fourth and sixth grade children as
this relationship was affected by differ-
ences in mental age, grade level, dif-
ficulty of material, length of passage,
and sex. The study was carried out
in four elementary schools of Macomb,
Illinois, with a total of approximately
five hundred pupils.
Here is a summary of the findings
of this study:
1. Sixth grade pupils are sigfnifi-
cantly superior to fourth grade
pupils in both listening and read-
ing comprehension.
2. Listening comprehension is sig-
nificantly superior for fourth
grade pupils a::d sixth grade
pupils, boys and girls.
3. Easy material is more readily
comprehended than hard mate-
rial by fourth grade and sixth
grade pupils, boys and girls.
4. For fourth and sixdi grade pu-
pils, listening comprehension
shows a greater superiority over
reading comprehension with easy
(Continued on page 179)
EdScreen & AV Guide — April, 1958
175
USING THE LANGUAGE
Main recording studio where tape masters and tape
copies are made. Fernand Marty, director of Middle-
bury College language laboratory, prepares master tape.
MOST language teachers regard the
language laboratory as a place
where (a) dictations can be given,
(b) remedial pronunciation work can
be done, (c) cultural audio-visual ma-
terials can be used.
For the dictations, the students listen
together to a tape where pauses have
been provided, and they submit their
papers to the instructor.
The remedial pronunciation work is
usually done using one of these in-
stallations:
(1) the student has two machines;
he listens to the tape to be imitated
on one machine and he records his
imitation on the other machine; then,
he compares his recording with the
original;
(2) the student uses a dual-channel
machine; the text to be imitated is on
one half of the tape with pauses; the
student records his imitation on the
other half of the tape during the
pauses; then, he compares;
(3) the text to be imitated comes
to the student from a console and is
recorded on the student's tape as he
listens to it; during the pauses, the
student records his imitation, thus pre-
paring a tape which contains a copy
of what he had to say and what he
said; then, he compares.
Cultural audio-visual materials are
plentiful (films, slides, filmstrips, rec-
ords about the literature, the arts, the
history, the geography, the customs of
foreign countries). These aids can be
used for group study — when a film or
slides are shown to a whole class — or
for individual study — when the stu-
dent comes to the language laboratory
for the individual study of a recorded
play or when he comes to an audio-
visual room to look at slides and listen
to the accompanying tape commentary.
In addition, a Realia room can be
installed with newspapers, magazines,
flags, coins, maps, pictures, stamps, cos-
tumes, etc.
These uses of the language labora-
tory are profitable, but they do not
exploit its full capabilities. The main
purpose of a language laboratory
should be to teach the audio language
skills: audio comprehension and oral
self-expression. However, this use of
the language laboratory requires a
complete modification of classroom
techniques and a new presentation of
the language. This is due to the fact
that the grammar of the spoken lan-
guage is quite different from the rules
of the written language. Let us sup-
pose, for example, that you are teach-
ing English to a group of foreign
students and you tell them: "In Eng-
lish, the past participle of most regular
\erbs is formed by adding the suffix
-ed to the infinitive (to dress/dressed):
sometimes, the consonant is doubled
(to stop/stopped)." This rule — al-
though quite true on paper — does not
apply to spoken English where the
])ast participle is formed by the addi-
tion of a "t" sound (to stop/stopped,
to dance/danced), the addition of a
"d" sound (to burn/burned, to cry/
cried, to arrive/arrived), or the addi-
tion of a syllable (to repeat/repeated,
to visit/visited). The classwork and
the laboratory drills should, there-
fore, be based not on what happens
on the paper, but on what happens
when the language is spoken.
This audio-graphic duality affects
nearly all languages, and it is particu-
larly marked in language like French
where practically all the rules of
spoken grammar are different from the
Sipelling rules. See "Methods and
Equipment for the Language Labora-
tory," pages 28-42; Audio-Visual Pub-
lications, 1956, Middlebury, Vermont.
Thus, your first step in using the
language laboratory for the teaching
of the audio language skills should be
to modify your class presentation and
to use a text which clearly separates
the spoken and the written aspects of
the language.
The second step takes place in the
laboratory where the student reviews
and practices the work done in class.
For this laboratory work, the group
study method is not efficient and the
"Library" system has to be used (that
is, the student goes to the laboratory
when he wants to and he studies as
long as he needs). He goes to a booth
or room where he finds a practice tape.
This tape conuins problem sequences
immediately followed by the answers
and the student proceeds as follows:
(1) the tape says: "Drill number
one; you are going to hear 30 sen-
tences in the masculine; shift them to
the feminine;
(2) the student listens to the first
problem sentence: "Tous mes amis
sont partis"; he stops the tape (the
machine should have a pause button
for instantaneous stop and start); he
thinks about the answer, says it aloud,
and then starts the tape again to hear
the answer "Toutes mes amies sont
parties" and to ascertain whether his
176
EdScreen & AV Guide — April, 1958
LABORATORY
Fernand L. Marty
Middlebury College
Middlebury, Vt.
answer was right or wrong. This is a
good example of the audio-graphic
duality in French; on the paper the
shift from the masculine to the femi-
nine produces three changes, but in
spoken. French there is only one change
(the addition of a "t" sound). He uses
the same technique for sentence 2, sen-
tence 3, and so on to the end of the
assignment. He takes notes about the
sentences he does not answer correctly
so that he will be able to concentrate
on them in a further laboratory ses-
sion.
The translation technique may also
be used; with that technique, the stu-
dent has a list of sentences to translate
from English into French. He proceeds
as follows:
(1) he looks at the English sentence,
and translates it aloud into French.
(2) he starts the tape to check
whether his translation was right or
wrong.
The great advantages of the.se tech-
niques (the sentence modification tech-
nique and the translation technique)
are that the student's errors are cor-
rected immediately and (hat longer
assignments can be given. The usual
homework assignments where the stu-
dent has to write translations with the
help of grammar books and diction-
aries are time-consuming and- the stu-
dent has to wait until the next class
to find out whether the sentences he
is lalwriously putting together are
right or wrong — and by that time, the
wrong expressions will be so firmly
entrenched in his mind that the class
corrections will have little hope of
removing them.
During the laboratory practice, the
student does not record his answers
because recording would require too
much time and because we believe that
just a few minutes of recording per
week are sufficient to help the student
with his pronunciation. We believe
that far too much attention is paid to
pronunciation ; the main point in the
audio language skills is to train the
student so that he will be able to un-
derstand the spoken language and will
be able to make himself understood
tvithout difficulty (that is, use correct
Student listens to a recording of a play, during
individual audio comprehension exercise.
forms, vocabulary, syntax, and an ac-
ceptable pronunciation). In fact, as re-
gards pronunciation, there are three
types of students: there are those who
— with or without recording— will pick
up a native pronuniciation from the
very first day in class; there are those
whose pronunciation will remain atro-
cious no matter how much they prac-
tice; and there are those who, with the
teacher's help in class plus a few min-
utes of weekly recording for self-evalu-
ation, will acquire an acceptable pro-
nunciation. With these latter students,
the difference in the results obtained
in 20 minutes or 20 hours of weekly
recording is negligible.
This recording takes place during
the 15-minute weekly examination.
The class goes to the laboratory (one
student per booth). Each student has
his own 3" tape. The examination is
played from the main recording studio.
Each question is given only once and
the students have to record their an-
swer during the ensuing pause. The
students run their tapes only while
speaking (thus there are no intervals
in between the answers, and the tapes
can be graded rapidly).
At the end of the examination, the
students are told to rewind their tapes
to the beginning of the first answer.
Then, they hear the correction of the
examination and they compare, sen-
tence by sentence, what they had to say
and what they said. Therefore, at the
end of the correction, the students
know how many errors they have made
and what grade to expect.
Occasionally, at the end of the cor-
rection, the students are asked to take
the same examination again. Such
"surprise" re-examinations ensure that
the students pay attention to the cor-
rection.
These are only a few of the tech-
niques that can render the team lan-
guage teacher - language laboratory
far more efficient and less costly than
it has been. There are scores of other
possibilities, so many in fact that every
summer many language teachers find it
worthwhile to attend language labora-
tory workshops, such as the one <:on-
ducted during the Middlebury summer
session, where they find that a simple
laboratory installation can help them
prepare the language specialists who
are so vitally needed today.
EdScreen & AV Guide — April, 1958
177
students Speak About
Audio Learning
by Janet S. Reed
WHAT makes a teaching method
successful? Certainly of prime im-
portance in evaluating any teach-
ing program is the reaction of the stu-
dent. The use of the oral method and
the Audio Laboratory in the study of
languages at Middlebury meets with
unanimous approval of the participat-
ing students.
The tape recorder in the laboratory
is used in two different ways. In one,
it is used simply as a supplement to
the classroom instruction. The pro-
fessor presents the grammar, vocabu-
lary and reading material to the stu-
dents during the regular class period,
usually with the aid of a text or the
blackboard. As a part of the outside
assignment, the student goes to the
laboratory and receives help, mainly
in pronunciation and phonetics. This
method is used in the teaching of
Russian, Spanish, German and Italian
at Middlebury. The benefit obtained
from this metliod is unquestionable.
However, this metliod is useful only
in a conventional language course, as
contrasted to completely oral instruc-
tion.
The second method is the "three-
step" method as advocated by Mr.
Fernand Marty, .Assistant Professor of
French and Director of the Language
Laboratory at Middlebury. A com-
pletely oral-aural course is the only
type in which this method is utilized.
The material i first presented to the
class without :he aid of textbooks or
other visual means. The second step
is the review laboratory, to which the
student goes and listens to the tapes
for further clarifications and exempli-
fication, and also drills on various
aspects of the language. The third
step is the oral examination in which
the teacher is in one room and the
students are in separate listening
booths recording their answers to the
questions.
At the present time, the three-step
method is used only in the teaching of
French at Middlebury. Three oral
courses are offered in the French de-
partment, in addition to the conven-
Student taking examination in language laboratory
where a booth installation is used. Here individual
head phones must be used.
lional ivpe courses. ¥oT the studi'nt
beginning French at the college level,
French 10 or Elementary French is
taught. In this course, the first semes-
ter is spent completely in oral work,
with reading and writing being intro-
duced in the second semester. The
outside work is done almost entirely
in the laboratory, both listening and
recording For the student entering
with sevcial years of high school
French or for those completing French
10, there is French 13, Intermediate
French-Oral. For the advanced stu-
dent, French 41, a semester course in
phonetics and diction is offered.
.Since French is the only language
taught by the three-step method, my
interviews were with students of
French and concerned their reaction
to this method only. The following
questions were asked during the inter-
views: 1) Do you like this method and
why? 2) Why are you taking oral
French as opposed to the conventional
reading course? 3) How does the three-
step oral method compare with other
methods used in your previous experi-
ences. 4) Are there any disadvantages
to this method or anything you par-
ticularly dislike about this method?
,5) How much time do you spend in
tlie laljoraiory each week?
First, I talked with two freshmen who
were beginning the study of Frendi
at Middlebury. They were both whole-
heartedly enthusiastic in their approval
of the course and the methods used.
Ihe reasons for their enthusiasm va-
ried, but they all pointed to one
thing — the desire to speak the lan-
guage and to be able to converse with
nati\e French people. One thought
that although she did not particularly
desire a reading knowledge of the
language, she could pick this up on
her own through the oral work. There
is so much drill in the course that the
French expressions become automatic
and you even begin to think in French
— a step toward true comprehension.
Both agreed that the course was stimu-
lating and challenging. "You must pay
attention in order not to miss a single
thing," as one expressed it. The girls
were loath to speak of any dislikes
about the course, because of their high
enthusiasm for the instructor and the
method in general. One felt a disad
vantage was not learning lo s|)ell.
178
EdScreen & AV Guide — April, 1958
Student taking
examination i n
language laboratory
where a room in-
stallation is used.
Here the loud-
speaker c a n b e
used.
However, this may be corrttteil by
study on one's own and is not an
insurmountable barrier by any means.
Procrastination is one of the difficulties
that must be overcome by the student
in taking an oral course. No one
checks to see that you go to the Audio
Laboratory. This is a problem that the
student used to day-to-day definite as-
signments must face. It was clear that
the minor disadvantages were far out-
weighed by the advantages. The time
spent in the laboratory by a beginning
student ranges from three hours to
seven to nine hours a week.
Next, I spoke with two girls who are
enrolled in the Intermediate course
and who had both taken French in
high school. Again, almost unqualified
enthusiasm was shown for the oral
method. One of the girls expressed a
dislike for learning rules upon rules
without application in a conventional
French course. Because French is a
living language, one that changes from
day to day, she feels that the only way
to learn it is by constant speaking. In
doing this, you get a "feeling" for the
language and you can "sen,se" when
a sentence or expression sounds right.
In other words, you are learning the
language as little French children do,
and as young .\merican children learn
English — from hearing it and sensing
its correctness. .Mr. Marty's use of con-
temporarv material was heartily
praised. He teaches the most current
usage and in his taped examples, uses
the most frequently used expressions.
In this French course, part of the lis-
tening material is taken from a Mont-
real ladio station's newscasts which
were broadcast during the previous few
days. In learning the language, the
srutlents are also learning about the
world and about the French people
from the French people themselves.
.According to both of the girls, the
amount of time spent on the course,
four hours a week of class and upwards
from ten hours a week in the la bora
tory, are minimized by the interesi
and value of the course.
Finally, I interviewed two students
who are in their third year of French
at Middlebury. They emphasized the
value ol the oral courses and under-
scored the enthusiasm shown b, the
other students interviewed. One stu-
dent of Phonetics told me something
about the course. In it they undertake
the study of ihe history of the French
language and the various dialects of
France. .Mr. Marty utilives tapes re-
corded in France of actual French peo-
ple speaking in difterent dialects. I was
amused that in our discu^sion she
could not think of the English word
"dialect" and used instead the F'rench
word "patois!" Both of these students
thought that since the main purpose
in studying a foreign language is
usually to be able to converse in thai
language that the oral method using
tape recordings is by far the best
approach.
All of the students expressed their
enthusiastic regard for the instructor
and the instruction. Through the use
of modern methods and materials
the courses were made interestirg and
challenging. They were made alive
and real through the use of contem-
porary material and through teaching
the way the French people are speak-
ing their language TODAY.
Janet S. Reed ii an eighteenyrur old
freshman at Middlebury College. 22} Hat
tell Snutlt. Middlebury, f'ermont.
LISTENING
(Continued from page 175)
material than with hard material.
Had the material employed in
this study been even more diffi-
cult, it is possible that reading
comprehension may have been
shown to be superior for such
material.
.5. Boys are .superior to girls in
comprehending the hard mate-
rial in this studv. However, al-
though this result may reflect a
true difference between boys and
girls on hard material, it may
indicate only that the hard mate-
rial contained more information
of interest to boys than to girls.
No definite conclusion on this
point mav be drawn from the
results of this study.
f). Vaning the length of passages
of storv tvpe material produces
no apoarent differences in th''
abilitv to comprehend such pas-
sages.
7. The relationship between listen-
ing and reading comprehension
does not appear to be altered by
length of passage.
8. An increase in mental age and,
to a lesser extent, chronological
age decreases the difference be-
tween listening and reading com-
prehension.
Fhe following recommendations
were suggested based upon the finding
of this study comparing listening and
reading comprehension abilities of
fourth and si;th grade pupils:
1. More attention should be given
to oral presentation of subject
matter materials with elementary
school children, especially those
wiih lower mental ages.
2. Comprehension of meaningful
prose, as affected by length of
passage, needs further study, par-
ticularlv with informational ma-
terial. Such study might show
that longer passages are more
difficult to comprehend than
short ones.
3. Further research is needed to
discover whether boys actually
surpass girls in the comprehen-
sion of difficult material, or
whether the boys' superiority in
this study may have been caused,
instead, by the fact that the
material was better suited to the
interest of boys.
■1. The factor of interest in mate^-
rials should be the object of fu-
ture research. Several studies, in-
cluding this one, have implied
that interest may be a more im-
portant factor in comprehension
than the variables studied.
EdScreen & AV Guide — April, 1958
17^
One or two loud speakers per room insure that there
is no problem in hearing the Spanish phrases as they
are spelled out on tape. Later, students cheek their
spelling by referring to skeleton manuals. Miss Wilma
Kramer, teacher, knows no Spanish.
FOR the last year and again this year
Westside High School of Omaha,
Nebraska, has been experimenting
with various ways of making tape and
tape recorders take over a part of the
teaching load. These experiments are
being conducted under the auspices of
the Commission on the Experimental
Study of Staff Utilization of the Na-
tional Association of Secondary-School
Principals of the NEA.
In the first year's study the experi-
ments were confined to the teaching of
seventh grade spelling and seventh
grade Conversational Spanish. In the
spelling four tape-taught classes were
compared with one teacher-taught
class. All used the same word list pre-
pared locally after much research on
seventh grade spelling. In the Spanish
four groups were taught by their own
non-Spanish speaking classroom teacher
using the tapes and a teacher's manual.
The control group was taught by a
high school Spanish teacher using the
tape and adding to this tape at times.
In the spelling two questions were
asked:
1. Will the scores in word-list tests
and in use-in-sentence tests (long
after the material has been stud-
ied in class), and achievement
tests at the end of the year, prove
that the tape-taught classes have
learned as much as the teacher-
taught group?
The statistical analysis conducted
T)y the Statistical Department of
TVebraska University concluded
that not only had the tape-taught
classes fared as well as the
Jeacher-taught class but in many
cases were significantly superior
to the teacher-taught class. In
only one comparison out of six-
teen was there a significant dif-
ference in favor of the teacher-
taught class. The achievement
tests at the end of the year com-
pared with pretests showed no
significant differences between
tape-taught and teacher-taught
groups.*
2. Will the voice of the class's own
teacher be more effective on the
tape than the voice of an out-
sider?
After many weeks, when no appar-
ent difference between classes using
tapes prepared by their own teacher
and a class using tape prepared by an
outside teacher, showed up — this
phase of the experiment was dropped.
In the Conversational Spanish course
two questions were asked:
1. Can a teacher who has had no
previous experience with the
language teach it by using tapes
twenty minutes a day and follow-
ing a teacher's manual which
merely gives the material on tape
in a skeleton form?
Not only did none of the teach-
ers using the first year's tapes last
year and this year (10 teachers)
experience no difficulty whatso-
ever, but those who used the
tapes last year were anxious to
use them again this year as a part
of regular seventh grade instruc-
tion. A change of teachers was
made in one room midyear. A
new teacher went into the situa-
tion and picked up the reins
CAN
TAPES
TEACH?
effectively after a few days of
demonstration and a quick re-
view on her own of the tapes the
class had used.
2. Will a teacher who has had lan-
guage training use the tapes
more effectively than a teacher
with no experience?
By weighing the evidence in
written semester tests and tape-
recorded-answer individual tests
(on nonstop tape), a panel of
expert linquists at Nebraska Uni-
versity concluded that Conversa-
tional Spanish had been taught
to seventh graders effectively.
They commented on the excel-
lent pronunciation which, of
course, was due to the native
speakers used on the tapes.*
This panel found no significant
differences between the experi-
mental groups using tape only
and the control group having a
regular Spanish teacher handling
the tapes — as far as oral re-
sponses were concerned. In the
written tests they found no sig-
nificant differences between one
experimental group and the con-
trol group. There were signif-
icant differences between three of
the experimental groups and the
control but these differences were
not large.
Apparently whereas some teach-
ers who have had no training can
do as well with the tapes as
trained teachers, other teachers
lacking training will not do quite
as well their first year.
This year experiments are being
made in the seventh grade with last
year's tapes revised, and with new
^.^ lull stathlical refiort itl both the seventh
grade spellttig and the seventh grade Con-
versational Spanish experlmenls oj last year
will he found on fiages SI - 9i in the January
195S issue of THE Bill LET IN ol the Xational
Association of Snondary-Sehool Hrinrijials.
180
EdScreen & AV Guide — April, 1958
hy ROMAIN GIBSON
Direetor of tlie Ford Foundation Re-
search Project on the Use of Tapes
in the Secondary School
A teacher-monitor presides at a desk; a
blackboard monitor takes the teacher's
place at the board, and a recorder-moni-
tor runs the machine as Mr. John Lind-
berg's class studies Spelling.
tapes in the eighth grade to verify last
year's findings. We are also attempting
in these experiments to measure sav-
ings in teacher fatigue, cost to school
boards, and the degree of supervision
that is necessary while the tapes are
in use. Two of the seventh grades are
operating with the teacher leaving the
room completely for the twenty min-
utes of spelling a day. Of course, the
classes have been very carefully or-
ganized to be self-sufficient in the ab-
sence of the regular classroom teacher.
.'\nd the teacher does exercise some
control in that she glances quickly
through the papers without checking
each day on her return. She makes
sure that all worksheets have been
properly finished and that the work
is neat.
In the eighth grade several classes
are pursuing their second year of Con-
versational Spanish turning to a read-
ing program the second semester. An
attempt is being made to evaluate
what happens to the second year of
language study when there is turnover
in both students and teachers. Based
on last semester's test scores it would
appear that a good teacher with no
previous Spanish experience does well
with a group of better than average
students even though some of these
students lack the first year's training.
Since a thorough review is given at the
beginning of the second year, both the
new teacher and the new students
seem able to catch up. A teacher
(untrained) who has been in the pro-
gram a year seems to be able to do
very well with a group of students of
average ability.
We have just started a class (average
Mr. John Alden's Spanish class (Love-
land School) studies the Lord's Prayer
by tape. Visual aids are sometimes used
in conjunction. Since the prayer is read
by a native speaker, good pronunciation
and intonation are assured.
ability) under an untrained teacher
with the material brought from a cen-
tral source into the room via loud-
speakers. This approximates teaching
by radio except the material is on
tape in the central office and can be
sent to the room as directed by the
teacher, thus fitting her schedule.
In eighth grade spelling, also, the
material is being piped into several
rooms at once according to a pre-
arranged schedule agreed upon by the
various teachers involved. An office
worker or a student starts the tape in
the central office and stops the tape
recorder at the end of the twenty min-
utes. A timer is used to signal the
end of fifteen minutes and head
phones allow exact monitoring so the
machine can be stopped at exactly the
right moment. In each of the various
rooms using the tapes, a control be-
neath the loudspeakers (two to a room)
allows adjustment of volume or the
turning off of the speaker. The teach-
ers are enthusiastic about this.
All in all it appears that the "teach
it by tape" approach is a veritable
gold mine for the ordinary student,
for the bright one who wishes to get
ahead faster than the class, and for
the slow who needs specially made
remedial tapes. We have hardly
scratched the surface at the ends of
the curve as yet. Regularly accepted
classroom techniques cannot always be
used for tape presentation. We still
don't have all the "know how" we
need.
But why bother at all with this new
medium? Because it offers interesting
possibilities in the teaching of slightly
larger groups than we have been used
to, because it may be able to spread
good teaching by experts in their
fields, because it can save the teacher
the fatigue of repetition, because it
appears that a teacher can successfully
teach some subjects in which he or
she is untrained, because there may be
a saving when the cost of textbooks is
weighed against the cost of tapes and
skeleton manuals, and because it may
be able to cater to the needs of the
accelerated student and be able to
give additional drill to the slow.
EdScreen & AV Guide — April, )958
181
Some Notes On DAVI'S Ancestry
Continued
from Mar* Ii
by William F. Kruse
At the NEA's meeting at Oakland,
California, in July, 1923, the official
visual instruction program prepared
by Superintendent Wilson featured
the leaders of Academy and of Asso-
ciation in studied equality. The As-
sociation again held open house and
enjoyed the prestige besides of being
sub-lessor of more than one-fourth of
the convention exhibit space, which it
filled with all kinds of commercial
exhibits from the growing visual edu-
cation industry. A 100-seat screening
room for continuous projection of
films and slides was another Associa-
tion activity.
The visual instruction program
closed with a unanimous vote request-
ing the NEA Board of Directors to
create a Department of Visual Instruc-
tion. Chairman Wilson appointed
leaders from both groups on a com-
mittee to present this request to the
NE.A board. They were fortunate in
having a powerful champion right on
the board in Thomas E. Finnegan,
then Pennsylvania State Commissioner
of Education. His interest in visual
instruction was such that he was des-
tined soon to succeed Dr. Judd as com-
mittee chairman and, later, to head
the Eastman Teaching Films develop-
ment.
Department of Visual
Instruction, N.E.A.
On July 6, 1923, Finnegan moved
to grant the visual instruction special-
ists departmental status, whereupon a
substitute was moved to refer the mat-
ter instead to a committee then study-
ing the entire NEA departmental
structure. The prevailing climate was
not favorable to the creation of new
departments. An application by the
penmanship group had been denied.
The by-laws at the time required "evi-
dence of a permanent interest tui the
part of at least 1,000 members," and
the by-laws committee was proposing
to stiffen this to require that a peti-
tion bear at least 250 signatures from
an applicant group able to finance all
its own special needs. To merit rec-
ognition, furthermore, such a group
was required to be representative of
a general educational trend as in-
dicated by the existence of similar
groups in considerable number of
state or local associations, and to have
held well-attended meetings for at
least five consecutive years. But Fin-
ncgan's influence prevailed and so
the Department was born, with H. D.
Wilson designated as its first presi-
dent.
The two existing organizations did
not merge with DVI until nine years
later. Meanwhile each year saw two
and sometimes three visual education
programs: the Academy custoni.irily
meeting with the superintendents in
the spring, the Department with the
parent NEA in the summer. In 1924,
on invitation from the Department of
Superintendence, DVI-NE.\ held its
first official program one morning at
Chicago's Morrison Hotel, while the
.Academy ran its own show the same
afternoon at the Art Institute, a few
blocks away. The programs did not
differ in any material degree and the
papers delivered at both were printed
impartially in The Educational Screen.
the official organ simultaneously of
all three groups.
When the NE.\ met at Washington,
D. C, in July, 1924, the impact of
geography upon history may have had
something to do with the breaking of
the nominating committee slate and
the election of .\ew York's Crandall
as DVI president, instead of Wiscon-
sin's Dudley. The rest of the slate was
accepted without opposition. Crandall
was re-elected annually until, three
years later, he declined to continue.
The Seattle meeting (1927) elected
.\nna V. Dorris, of San Francisco; she
was again chosen president at Minne-
apolis the following year. Her suc-
cessors to the office were John A.
Hollinger of Pittsburgh (1929), and
W. W. Whitinghill of Detroit (1930
1931).
Now Four Paths
The NEA's "Committee on Visual
Last issue of Visual Instruction News
before merger with Educational Screen.
Education" (ontinued until 1927,
headed in turn by Judd, Finnegan
and, finally, Frank Cody.
Ihe .Association seems to have
merged its activities with those of the
Department during Crandall's admin-
istration, its original metropolitan
New York fiase retaining considerable
local autonomy.
The .Academy kept up its own sep-
arate annual meetings and from 1927
to 1932 published its own official or-
gan, "Visual Instruction News," orig-
inally a bulletin of the University of
Kansas. It had the good fortune in
1923 to secure as its secretary-treas-
urer Ellsworth C. Dent, who filled
th.s post until 1932 and did much
to bring about unity that year.
The Department, in 1930, had Dent
on its program to present the Aca-
demy story and the following year
passed a motion favoring merger, pro-
vided 1) that this would not jeopard-
ize its NEA status, and 2) that the
united organization make provision
for the affiliation of classroom teachers
through existing teacher organizations.
The latter problem is yet to find a
satisfactory nation-wide solution.
The depression of the early 30's
brought added pressure for unity.
Policy differences had long disap-
peared; clashing personalities had mel-
lowed; there was obvious overlapping
of membership and function in the
thiee parallel groups. "In 1931," F.
Dean McClusky reminisces on his
D.AVI Archives tape recording, "I
woke up one morning to find myself
president of the Academy and of the
.Association, as well as vice-president
of the Department."
The Academy meeting in Washing-
ton in February, 1932, endorsed the
merger idea; the Department meeting
in July the same year, at .Atlantic
City, finalized it. The name of the
organization (temporarily) was to be
"Department of Visual Instruction of
the National Education Association
combined with the National Academ\
of Visual Instruction." The official or-
gan was to be called (also temporarily)
"The Educational Screen, combined
with the Visual Instruction News."
The parent NE.A, through Secre-
tary Crabtree, welcomed the unifica-
tion and offered the use of the entire
top floor of the NEA headquarters
building if the Department could
raise the money to finance its secre-
tarial staff. But, as McClusky reports,
"the Depression made money too hard
to come by." It was not until years
later, with the aid of a grant from
Teaching Films Custodians, Inc. that
a full-time staff member, Vernon Dam-
eron, was engaged to look after all
NEA audio-visual services, and, some-
what incidentally, also serve as the
182
EdScreen & AV Guide — April, 1958
Department's executive secreury.
Fading recollection among those
who had part in the professional or-
ganization's early days adds urgency
to the recording, now. of our organ-
izational origins. Some factual data
here offered may be incomplete, and
some interpretation, purposely held to
a minimum, may well be faulty. This
is but one segment— there are others
of equal importance, such as the evo-
lutions of our AV publications, AV
history after 1932, the evolution and
influence of the AV Industry, and
many more.
If these notes on D.AV'I's ancestry
>eem a bit rambling, let it be remem-
bered that D.Wl's numerous and
variegated forebears did their bit of
rambling, also. Many were the in-
dividual educators, churchmen and
conununity workers who tried on their
own to apply the projected image,
first slide and then film, to their re-
spective educational purposes. Many
were the makers and sellers who de-
\oied their own time and money to
produce and promote the distribution
of equipment and materials for this
purpose. Eventually this dual drive
from the field found more and more
place in the official proceedings of the
National Education Association. This,
with the added impetus of World War
I use of visuals, encouraged more
teachers to experiment, even as it
attracted additional capital to produce
new projectors, create more materials,
publish magazines, underwrite educa-
tor research and stage NE.\ conven-
tion exhibits and hospitality.
.\ new pedagogic sub-calling was
born— that of the visual education
specialist. Emerging from widely di-
verse background he served an even
wider variety of functions. Classroom
teacher, school administrator, museum
curator, public librarian, pastor, reli-
gious education director, YMCA work-
er, production collaborator or salesman
for commercial suppliers, magazine
editor, extension division member,
university instructor, industrial train-
ing director, government agency em-
ploye, these and many more were the
recruits who built the infant profes-
sion. The quadrivial course followed
by the professional organizations of
the visual instruction field for years
after the accreditation by the NEA
of the "Department" is basically a re-
flection of this diversity of origin
and infinite variety of jobs to be done.
The current philosophy of functional
difl^erentiation within organic unity
was hastened by the rigors of the De-
pression of the '30s. DVI and its an-
cestors were true children of their
times. It is only in knowledge of the
Past that the Present takes on mean-
ing and the Future offers promise.
A High -School
Lab Classroom
by Margaret Wojnowski
Head of Foreigrn Lnngnagres
Brlgrhton High School
Brighton, >ew York
A SIMPLY constructed foreign lan-
guage laboratory-classroom on the
secondary level can prove of in-
estimable value in teaching better
aural comprehension and oral fluency.
First I should like to describe the
physical .setup of such a lab-classroom
which is quite different from the
elaborate foreign language laboratory
in wide use in universities and col-
leges.
This highly workable secondary lab-
classroom is now in use at Brighton
High School and has evolved thru
several years actual high school ex-
perience. The usual 30 desks of a
classroom are replaced by four rows
of tables wired with 30 boxes with
individual volume controls to which
are attached headsets. These are con-
nected to a tape recorder with suf-
ficient wattage to drive the sound in-
to that number of headsets. A phono-
graph with sufficient amplification and
a connecting cord to the headsets is
also available. Since the room is essen-
tially the everyday classroom, the
boxes are placed far enough apart so
that tests can be given and discipline
maintained without undue difficulty.
Enough space is left between the
tables so that the teacher can walk
between pupils and check work. In
such a classroom all the traditional
work can be carried on as well as
work done better with the benefit of
headsets, tape recorder and phono-
graph. The windows are fitted with
dark curtains; a movie projector with
a patch cord connection to the head-
sets, and a screen, are available so
that foreign language movies can be
shown. The tape recorder and phono-
graph arc placed on a table in front
of the room for the teacher's use.
This arrangement is simple, almost
foolproof and inexpensive. The tables
can be built by the school mainte-
nance staff, covered with vinyl plastic
and covered with edgings of stainless
steel, at a cost of approximately $264.
This installation costs less than 30
regidar classroom desks. The boxes
with individual volume control cost
$63; jacks cost $32.50; and headsets
$82.50. Incidentally, parts of the latter
can be purchased for replacement.
The tape recorder costs about $230.
Simplicity of operation and durability
are prime factors to be considered. A
second tape recorder with a mini-mix
attachment costing $10 can prove of
great value if purchase money is
available. The maintenance of such
equipment is not exorbitant and can
easily be done by the regular janitorial
staff. The recorder can be sent out
for repair when necessary. Actually
very little repair of the latter has
proven necessary at BHS. There is,
however, need for regular checking
of headsets and careful teacher super-
vision. A teacher with good disci-
pline need not fear conducting classes
everyday in such a lab-classroom.
Such equipment in a secondary
foreign language classroom enables a
teacher to provide much more effec-
tive teaching of audio comprehension
and oral fluency with resultant better
effect on reading and writing. The
following description of possible pro-
cedure for three days use of the lab-
classroom is presented to show how
lab work on the secondary level can
be an integral part of the course.
It is not additional work but rather
a more effective way of doing the
prescribed work. There are many vari-
ations of lab procedure possible; these
described have proven practicable at
Brighton High School.
EdScreen & AV Guide — April, 1958
183
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advice
about audio materials
and equipment
by MAX U. BILDERSEE
"The Blue and the Gray"
"THE U.NION" (Columbia Rec-
ords, New York. DL 244) belongs in
every school and library record col-
lection along with Columbia's "THE
CONFEDERACY" (DL 220) reviewed
in Educational Screen and Audio-
Visual Guide in April 1956. These are
historical documents of monumental
proportions which make the conflict of
1 86 1 -1 865 come alive.
"THE UNION" is a book as well as
a recording. The volume is the work
of such outstanding historians as Bruce
Catton (author of "A Stillness at
.\ppomattox" which won the Pulitzer
Prize in 1953 and the 1954 National
Book Award, and "That Hallowed
Ground"), Clifford Dowdey (whose
"Experiment in Rebellion" is consid-
ered one of the best source books on
the Confederacy) and Allan Nevins
(distinguished teacher and journalist
who has twice won the Pulitzer Prize
for biography). The essays involve the
problem of the soldier, the rebel view
of the Yankee and the relation of
Lincoln to the war songs and war
poetry. The volume is profusely and
magnificently illustrated with prints
largely taken from the National Ar-
chives and the Library of Congress.
.\nd these are not all the "glory of
war" but show much of the gory as
well. Particularly poignant is the re-
production of a letter from a surgeon
to his wife, datelined "in the field near
Gettysburg. Pa.. July 9th 1863." which
says in part. "I am tired out almost
completely and can only say that I
wish I was with you tonight and could
lie down and sleep for 16 hours with-
out stopping. ... I do not believe
that I could go through with another
such week's work now upon any con-
dition." We cannot say too much
about the volume itself— it alone is a
great contribution to student under-
standing of life in the mid-nineteenth
century.
There is no single musical selection
which, like "The Yellow Rose of
Texas," is destined for sudden popu-
larity, but there are many old fa\'or-
ites recorded on the disc f>ortion of
this publication. Included are "Tent-
ing Tonight on the Old Camp
Ground," "Just Before the Battle,
Mother," "When Johnny Comes
Marching Home," "Tramp! Tramp!
Tramp," "Marching Through Geor-
gia,'' "The Girl I Left Behind Me,"
"The Battle Hymn of the Republic."
and of course "The Battle Cry of
Freedom." Lesser known selections in-
clude "Aura Lee," "The Invalid
Corps," "Hold On. .\braham," "Raw
Recruits" and "Kingdom Coming."
Very impressive is the reading of
the Gettysljurg Address by Raymond
Massey. One eight grader, upon hear-
ing this recording for the first time,
commented, "Now I understand why
they didn't applaud at Gettysburg. He
said so much!"
"The Union" and "The Confed-
eracy" belong in every school and li-
brary record collection.
Interfaith Instructional Recordings
Regrettably, we could not report
to you in February's Educational
Screen, which gave special emphasis to
the church u,se of audiovisual mate-
rials, about three unusual recordings
which can contribute immeasurably to
interfaith understanding. These are
"TEN CATHOLIC HOLY DAYS"
(Candle Records CAN-110), "TEN
PROTESTANT HOLY DAYS" (Can-
dle Records CAN-111) and "TEN
JEWISH HOLY DAYS" (CAN-112).
Ray Middleton, who has scored per-
sonal triumphs in many of Broadway's
classic musicals, and is now dedicated
to religious and educational work,
brings his talents and gifts to stirring
and tender recital of these Holy Day
songs, and perfectly interprets their i
religious significance. i
"Ten Catholic Holy Days" includes
interpretations of Advent, Lent, Cor-
pus Christi, Christmas, Good Friday,
The Glories of Mar>', Epiphany, Eas-
184
EdScreen & AV Guide — April, 1958
ter, Ash Wednesday and Pentecost.
Ihese are authoritative, church ap-
proved recordings presenting narration
written and edited by The Very Rev-
erend Monsignor Edwin B. Broderick
who, at the time the scripts were writ-
ten, was Director of Radio-TV for the
Archdiocese of New York.
"Ten Protestant Holy Days" offers
the stories of Christmas, Ephiphany,
New Year's Eve and Day, Good Fri-
day, Easter, Pentecost, Reformation
Sunday, Thanksgiving Day, .Sunday
and Family Week. The information
and interpretations offered have been
approved by prominent ministers and
church officials in the United States.
Reverend S. Franklin Mack, Executive
Director of the Broadcasting and Film
Council of the National Council of
the Churches of Christ in the United
States of .America has expressed his
endorsement and has suggested that
the songs should prove very useful in
the churches, on radio and in the
home.
The "Ten Jewish Holy Days" inter-
preted in this excellent set of three
recordings are Rosh Hashonah, Yom
Kippur, Succoth, Simchath Torah,
Chanukah, Sabbath, Purim, Passover,
Tishah B'Av and Shavuos. Gerald
Marks, who was prominent in the
preparation and production of these
recordings has endeavored to make
the full meaning of the Holy Days
remembered and understood by youth-
ful listeners. He studied carefully be-
fore writing the material of this re-
cording and has splendidly balanced
both song and narration with tradi-
tion.
Each of these three recordings can
be effectively used in the place of
worship, in the home and in the re-
ligious school for each teaches the
fundamental truths of the brotherhood j
of man.
Foreign Language Course
"SPEAK AND READ FRENCH"
(Phonodiscs-Phonotapes, New York)
is a comprehensive three volume
course in foreign languages. Volume
I deals, of necessity, with 'Basic and
Intermediate' French and is designed
to introduce the individual studying
alone with the language. Insofar as
schools are concerned, this album will
find its greatest application in labora-
tory and library situations. It is au-
thentic, complete and valuable. M. et
Mme. .Armand and Louise Begue of
Brooklyn College and St. Lawrence
College respectively supply script, pre-
pared the text and are heard on the
records. Their French is impeccable
in all facets of delivery.
Volume n in this series, "Conver-
sational French" can be employed ex-
tensively in secondary schools for
Interest quickens, dull subjects brighten when the new
Ekotape 270 A-V is used as a teaching tool. This versatile
tape recorder was designed especially for audio-visual
education. In music, mathematics, speech, languages —
wherever it's used — it speeds response, opens new avenues
of learning . . . makes teaching more efficient.
The 270 A-V is the perfect tape recorder - reproducer for
classroom use. Specially designed luggage-type case with
sturdy reinforced corners takes rough handling and comes up
smiling. Operation is so simple even younger students learn
to play and record in a few minutes. There are no delicate
controls or complicated adjustments.
Delightful high fidelity tone makes listening a
pleasure. Eight watt power output provides ample volume
to fill an auditorium.
More, you'll be pleased to learn that the price of this fine
recorder is well within the reach of the most modest school
budget. Write for Bulletin R10F5 or
call the man from Webster
R-IIP
ELECTRONICS DIVISION
WEBSTER ^^ ELECTRIC
RACINE-WI8
EdScreen & AV Guide — April, 1958
185
Audio Directory
Audio Equipment
EVERYTHING IN ELECTRONICS
Stnd for FREE ALLIED 1958 Catalog
Recording equipment, Hi-Fi audio,
school sound sysfems, training kits,
electronic parts. Write for Catalog.
ALLIED RADIO
too N. Weilern Ave., Chicago 80, III.
4 SPEED
RECORD &
TRANSCRIPTION
PLAYERS
Write for illuilrmled
catalog
AUDIO-MASTER
I7E. 45th St., New York
• call tone •
Portable PHONOGRAPHS
TRANSCRIPTION PLAYERS
Complete SOUND SYSTEtVIS
K for Every School Use!!
CallfoiK' CORPORATION DEPT. ES
Audio Producers
• sound tracks for motion pictures
• sound/film strips
For oil your audio-visual needs
MAGNETIC RECORDER & REPRODUCER
CORP.
1533 Clierry St., Philodclphio, Pa.
Tape Recorders and Tapes
TAPE RECORDERS, TAPE, HI-FI
Wholetole Prices. Free Catalogue.
KARSTON, 215-A E. 88 St., New York
28, N.Y.
TAPE RECORDERS, HI-FI COMPO-
NENTS, TAPES. Unusual Values, Free
Catalogue, Dressner 69-02 AV, 174 St.,
Flushing 65, N. Y.
FOR SOUND EFFECTS
ON LOCATION
USE nt/Jfta^ttcwUc
Sove on frontportation cosh;
do not fie up complex equip-
menl with this extremely light-
weight portoble, battery-oper-
ated magnetic tape recorder.
MeeH all profesiionol stond-
ords. Used by major film
studios with greol success.
WrM (cr fiM li»*ratwr« and #r*cl fMMry ^icM I* Dapl. IS:
IAMPLIFIER CORP of AMERICA!
398 Broadway • New York 13. N. Y.
comprehension purposes. Second and
third year students will profit greatly
from hearing and re-hearing this mate-
rial either alone or in class. The sub-
jects discussed are far too broad to
enumerate here, but include such
topics as "Aboard Ship, Plane,"
"Train, Subway," "Beach, Sports,"
"Entertainment," "Cooking and Din-
ing," "French History," "Politics" and
so forth. There is a wide variety of
valuable material on these recordings.
Advance secondary school students
and college students will profit from
listening to Volume III of this series
involving FRENCH LITERATURE."
The material is arranged chronologi-
cally and there are quotations from
Descartes, Pascal, Moliere, La Fon-
taine and others of the seventeenth
century; from Voltaire, Rousseau and
others of the eighteenth century; and
Hugo, Chateaubriand, Flaubert, Bau-
delaire and others as representative
of French nineteenth century litera-
ture. These three volumes represent
a valuable addition to the foreign
language literature available in re-
corded form and can be used effec-
tively to add zest and sparkle to in-
struction in secondary schools and in
colleges. These are available either on
disc or on tape.
Classic Recordings
The classics, too, are represented in
recent recordings. "PLATO ON THE
DEATH OF SOCRATES" read in
Greek and English by Professor Moses
Hadas (FP 97/9, Folkways Records
and Service Corp.) is also available on
disc or on tape as is ".\NTIGONE"
(FP 97/12, Folkways Records and
Service Corporation). The former
lacks the brilliance of the latter, par-
ticularly insofar as the reading in
Greek is concerned. Prof. Hadas reads
well but without sparkle, and his
mastery of English shines through his
delivery of Greek. "ANTIGONE" on
the other hand is performed and read
entirely in Greek. It is reported that
certain passages of the original were
cut although no scenes were elimi-
nated. The purpose of this cutting was
to keep the plot and movement of
the drama unimpaired and yet to
adapt it to modern communications
media.
The parts are well read but partic-
ularly Meristella de Panizza Bov^ in
the title role is outstanding. Both of
these recordings are gems and belong
in library, laboratory and class where-
ever Greek is taught.
Showstoppers
Portraying the .\merican literary
scene to students is always difficult
and, with the hope of being helpful,
we have reported on original cast
albums from time to time to remind
teachers of English that here is cur-
rent material available in no other
form. In that group are many records
and we intend to offer pithy reports
on them under the general heading
'■SHOnSTOPPERS as we have an
opportunity to hear them. In that
group we would recommend "THE
KING AND I" (Decca Records DL
9008) starring the late Gertrude Law-
rence and featuring Yul Brynner. This
musical is based on Margaret Landon's
"Anna and the King of Siam," the
story of a young Englishwoman as-
signed to imparting Western culture
to the king's court. The record can be
used in secondary schools and colleges
for general listening pleasure and for
motivating the reading of the book.
"THE BEST OF EDDIE CANTOR"
(Vik, LX-1I19) is suggested for classes
studying the history of .\merican
theatre because in it Cantor recreates
such hits as "Yes Sir, That's My Baby,"
"If You Knew Susie," "Ma," "Margie,"
"Baby Face," ".\in't She Sweet," and
"Ida, Sweet as Apple Cider" among
others. Cantor considers the twelve
songs ottered "his best" and they surely
mirror the greatness he has achieved in
his five decades behind the footlights.
audiof ile
devoted to improved instruction
cordially invites you to request information
about a new and unique school, college and
library recordings appraisal service
edited by Max V. Bildersee
box 1771
albany 1, n. y.
186
EdScreen & AV Guide — April, 1958
RECORDING TRADE DIRECTORY
compiled by
MAX U. BILDERSEE
Audio Editor
Educational Screen and Audio-Visual Guide
\
As a special service to schools in con-
nection with the April AUDIO ISSUE
of EDUCATIONAL SCREEN AND
AUDIO-VISUAL GUIDE we have can-
vassed the recordings industry to deter-
mine services available to schools. Fol-
lowing are abbreviated summaries of
responses received by us to a question-
naire sent to a large number of re-
cordings producers. From the Directory
you will be able to determine not only
the name and address of the producer
and the labels issued by him, but also
the nature of recordings produced in
terms of discs and/or tapes, speeds,
and general policies.
We have not reviewed the records
issued by every publisher listed herein.
For your guidance and information,
producers whose product has been re-
viewed in past issues of EDUCATION-
AL SCREEN AND AUDIO-VISUAL
GUIDE are indicated by an asterisk
preceding the directory entry.
Acta Corporation, 790 Commonwealth
Avenue, Boston 15, Massachusetts. Pub-
lish 45 and 3 3 rpm records; sell direct
and to trade: solicit mail orders and mail
inquiries. LABELS: Storyville, Unicorn.
*AUyn and Bacon, Inc., 41 Mt. Vernon
St., Boston 8, Mass. Publish 33 rpm
records: sell direct; solicit mail orders
and mail inquiries. LABEL: Alpha.
American Sound Corporation, Urania
Records Division, 625 Eighth Avenue
— Room 2032, New York 18, N. Y.
Publish 3 3 rpm records, 7.5 ips single
track (stereo only) tapes; sell only to
trade; solicit mail inquiries. LABEL:
Urania.
Art Records, Inc., 1224 North West
119th Street, Miami 50, Florida. Pub-
lish 78, 45, 33 rpm records; sell to
schools direct, otherwise only to trade:
solicit school mail orders and inquiries.
LABELS: Art, AFS, Unity, Citadelle,
Perfect, Municipal, Jean Barnett.
Audio Book Company, 501 Main Street,
St. Joseph, Michigan. Publish 16 rpm
records; otfer educational catalog; sell
only to trade; solicit mail inquiries.
LABEL: Audio Book.
♦Audio Education, Inc. (Subsidiary of
American Book Company), 55 Fifth
Avenue, New York 3, N. Y. Publish
78 and 33 rpm records; offer educa-
tional catalogs; sell direct; solicit mail
orders and mail inquiries. LABEL:
Audio Education.
Audio Visual Center, Kent State Univer-
sity, Kent, Ohio. Publish 7.5 ips and
3.75 ips single track tapes; special edu-
cational catalog; sell direct; solicit mail
orders and mail inquiries. LABELS:
Tapes for Teaching and National Tape
Repository (NEA).
Baton Records, Inc., 108 West 44th
Street, New York 36, N. Y. Publish
78, 45, and 3 3 rpm records; special
educational catalog: sell direct and to
trade; solicit mail orders and inquiries.
LABELS: Baton, CD International.
Boston Records, Inc., 246 Huntington
Avenue, Boston 15, Massachusetts. Pub-
lish 33 rpm records and 7.5 single track
and dual track tapes; educational cata-
log; sell direct; solicit mail orders and
mail inquiries. LABEL: Boston.
♦Bowmar Records, 4921 Santa Monica
Boulevard, Los Angeles 29, California.
Publish 78 rpm records; special educa-
tional catalog; sell direct and to trade;
solicit mail orders and inquiries. LA-
BEL: Bowmar.
*Caedmon Publishers, 277 Fifth Avenue,
New York 16, N. Y. Publish 33 rpm
records, 7.5 and 15 ips single track
tapes; special educational catalog; sell
direct and to trade; solicit mail orders
and inquiries. LABEL: Caedmon.
♦Candle Records, Inc., 501 Madison Ave-
nue, New York 22, N. Y. Publish 33
rpm records; sell direct; solicit mail
orders and inquries. LABEL: Candle.
Canyon Records, 834 North 7th Avenue,
Phoenix, Arizona. Publish 78, 45 and
33 rpm records; sell direct; solicit mail
orders and mail inquiries. LABEL:
Canyon.
Cavalier Records, Inc., 2 1 5 Banks Street,
San Francisco 10, California. Publish
78, 45 and 33 rpm records, 15 ips dual
track tapes, and 7.5 ips single track
and dual track tapes; sell only to deal-
ers/distributors. LABELS: Cavalier,
Dexter, HiClass.
♦Center for Mass Communication (Co-
lumbia University Press), 1125 Amster-
dam Avenue, New York 25, N. Y.
Publish 78 and 3 3 rpm records; special
educational catalog; sell direct; solicit
mail orders and inquiries. LABELS:
CMC, Center for Mass Communication.
Classic Editions, Inc., 719 Tenth Avenue,
New York 19, N. Y. Publish 33 rpm
records; special educational catalog; sell
direct and to trade; solicit mail orders
and inquiries. LABELS: Classic Edi-
tions, and Music Minus One.
♦Columbia Records, Inc., 799 Seventh
Avenue, New York 19, N. Y. Publish
78, 45 and 33 rpm records, and 7.5 ips
dual track tapes; special educational
catalog; sell direct to schools and h-
braries only, chiefly sell to trade; solicit
mail inquiries. LABELS: Columbia,
Harmony.
Concertapes, Inc., P O Box 88, Wilmette,
Illinois. Publish 7.5 ips single track and
dual track tapes; sell only to trade.
LABEL: Concertapes.
♦Cornell University Records (Division of
Cornell University Press), 124 Roberts
Place, Ithaca, New York. Pubhsh 78
and 33 rpm records; special educational
catalog; sell direct; solicit mail orders
and mail inquiries.
♦D. C. Heath and Company, 285 Colum-
bus Avenue, Boston 16, Massachusetts.
Publish 78 and 3 3 rpm record*, and
3.75 ips dual track tapes; special edu-
cational catalog; .sell direct; solicit mail
orders and mail inquiries. LABEL:
D. C. Heath.
Dana Records, Inc., 3 1 5 West 47th Street,
New York 19, N. Y. Publish 78, 45
and 33 rpm records; sell only to trade.
LABEL: Dana.
Debut Records, Inc., 331 West 51 Street,
New York 19, N. Y. Publish 33 rpm
records; sell only to trade; solicit mail
inquiries. LABELS: Debut, Jazz Work-
shop.
♦Dccca Records, Inc., 50 West 57th Street,
New York 19, N. Y. Pubhsh 78, 45
and 33 rpm records; special educational
catalog; sell only to trade; solicit mail
inquires. LABEL: Decca.
E. O'Byme De Witt's Sons, 51 Warren
Street, Roxbury, Massachusetts. Publish
78, 45 and 33 rpm records; sell direct;
solicit mail orders and mail inquiries.
LABEL: Copley.
♦Educational Audio - Visual Inc., 57
Wheeler Avenue, Pleasantville, N. Y.
Publish 78 and 33 rpm records; special
educational catalog; sell direct, solicit
mail orders and inquiries. LABEL:
Bantam, Lexington.
♦Educational Services, 1^30 Eye Street
NW, Washington 6, D. C. Publish 78
and 33 rpm records; special educational
catalog; sell direct; solicit mail orders
and inquiries. LABEL: Educational.
The Elektra Corporation, 361 BIcecker
Street, New York 14, N. Y. Publish
33 rpm records; .sell only to trade.
LABEL: Elektra.
♦E.M.C. Recordings Corporation, 806
East 7th Street, St. Paul 6, Minnesota.
Publish 7.5 and 3.75 ips dual track
tapes; offer special educational cata-
logue; sell direct and to trade; solicit
mail orders and mail inquiries. LABEL:
EMC.
♦Encyclopaedia Britannica Films, 1150
Wilmette Avenue, Wilmette, Ilhnois.
Publish 78 and 33 rpm records; special
educational catalog; sell direct; solicit
mail orders and inquiries. LABEL: En-
cyclopaedia Britannica.
Enrichment Materials, Inc., 246 Fifth
Avenue, New York, N. Y. Publish 33
rpm records; special educational cata-
log; sell direct and to trade; solicit mail
orders and inquiries. LABEL: Enrich-
ment.
Experiences Anonymes, 20 East 1 1th
Street, New York. Publish 33 rpm rec-
ords and 7.5 ips dual track tapes; sell
direct and to trade; solicit mail orders
and mail inquiries. LABELS: EA, Ex-
periences Anonymes.
Fellowship of Reconciliation, Box 271,
North Broadway, Nyack, New York.
Publish 78 and 33 rpm records, 7.5 ips
single and dual track tapes, and 1.75
ips dual track tapes; sell direct; solicit
mail orders and inquiries. LABEL: Fel-
lowship.
Fidelity Distributors, Inc., 7803 Sunset
Boulevard, Hollywood 46, California.
Publish 45 and 33 rpm records, and
7.5 ips dual track tapes; sell direct:
solicit mail orders and mail inquiries.
LABELS: Hifirecords. Hifitapes, Orbit.
♦The Folk Dancer, P O Bo« 201, Flush
ing 55, L. I., N. Y. PuMi.sh 78, 45 and
EdScreen & AV Guide — April, 1958
187
33 rpm records; special educational
catalog; sell direct and to trade; solicit
mail orders and inquiries. LABEL: The
Folk Dancer.
•Folkways Records, 1 1 7 West 46th Street,
New York 36, N. Y. Publish 33 rpm
records, and single and dual track tapes
at 15 ips, 7.5 ips and 3.75 ips; special
educational catalog; sell direct and to
trade; solicit mail orders and mail in-
quiries. LABEL: Folkways.
♦Ginn and Company, 72 Fifth Avenue,
New York 11, N. Y. Publish 78 and
33 rpm records; special educational
catalog; sell direct; solicit mail orders
and inquiries. LABEL: Ginn and Co.
♦Glory Records, Inc., 157 West 57th
Street, New York 19, N. Y. Publish
33 rpm records; sell direct occasionally
but basically to trade; solicit mail in-
quiries. LABEL: Glory.
♦Goldsmith's Music Shop, 401 West 42nd
Street, New York 36, N. Y. Publish
78, 45 and 33 rpm records; special edu-
cational catalog; sell direct; publish
mail orders and inquiries. LABELS:
CMS, Pathe, Odeon.
Gregorian Institute of America, Inc., 2132
Jefferson Avenue, Toledo 2, Ohio. Pub-
lish 33 rpm records; special educational
catalog; sell direct; solicit mail orders
and inquiries. LABEL: Gregorian Insti-
tute of America.
Institute of Languages and Linguistics
(Georgetown University), 1719 Massa-
chusetts Avenue, N.W., Washington,
D. C. Publish 7.5 ips single and dual
track tapes; educational catalog being
compiled; sell direct.
Israel Music Foundation, 731 Broadway,
New York 3, N. Y. Publish 78 and 33
rpm records; special educational catalog;
sell direct; solicit mail orders and in-
quiries. LABEL: Israel.
Kaydan Records, Inc., 12754 Ventura
Boulevard, Studio City, California. Pub-
lish 33 rpm records; special educational
catalog; sell direct; solicit mail orders
and mail inquiries. LABEL: Kaydan.
Language Training Aids, 12101 Valley-
wood Drive, Silver Spring, Maryland.
Publish 7.5 ips and 3.75 ips single and
dual track tapes; special educational
catalog; sell direct; solicit mail orders
and inquiries. LABEL: Language Train-
ing Aids.
Libraphone, Inc., P.O. Box 215, Long
Branch, New Jersey. Publish 16 rpm
records; sell direct; solicit mail orders
and inquiries. LABEL: Libraphone.
Majestic Record Distributors, 272 Madison
Avenue, Perth Amboy, New Jersey.
Publish 45 and 33 rpm records; sell
direct and to trade; solicit mail orders
and inquiries. LABELS: B6?B Docu-
mentary, Chicago-International, Rita,
AudioCraft.
♦McGraw-Hill Book Company (Text-Film
Department), 330 West 42nd Street,
New York 36, N. Y. Publish 78 and 33
rpm records; special educational catalog;
sell direct and to trade; solicit mail
orders and inquiries. LABEL: Popular
Science.
Menorah Records, Inc., 257 Broadway,
New York 2, N. Y. Publish 78 rpm
records. LABEL: Menorah.
M-G-M Records, 1540 Broadway, New
York, N. Y. Publish 78, 45 and 33
rpm records; special educational catalog;
sell only to trade; solicit mail inquiries.
LABEL: M-G-M.
Monitor Recordings, Inc., 445 West 49th
Street, New York 36, N. Y. Publish
33 rpm records and 7.5 ips dual track
tapes; sell direct; solicit mail orders and
inquiries. LABEL: Monitor.,
Music Library Recordings, 2439 47th Ave-
nue, San Francisco 16, California. Pub-
lish 78 and 3 3 rpm records, and 15
ips and 7.5 ips single track tapes; spe-
cial educational catalog; sell only to
trade; solicit mail inquiries. LABEL:
Music Library.
Musurgia Records, 309 West 104th Street,
New York 25, N. Y. Publish 78 and 3 3
rpm records, and 15 ips single track
tapes; educational catalog; sell direct;
solicit mail orders and inquiries.
LABEL: Musurgia.
♦National Association of Educational
Broadcasters, 14 Gregory Hall. Urbana,
Illinois. Publish 33 rpm records and 15
and 7.5 ips single track tapes: sell di-
rect; solicit mail orders. LABEL:
NAEB.
♦National Council of Teachers of English,
704 South Sixth Street, Champaign,
Illinois. Publish 78 and 33 rpm records;
special educational catalog; sell direct:
solicit mail orders and inquiries.
LABEL: NCET.
♦National Tape Library Inc., 804-810 F
Street, N.W., Washington 4, D. C.
Publish 33 rpm records, and 15 and
7.5 ips single and dual track tapes;
special educational catalog; sell direct
and to trade; sohcit mail orders and
inquiries, LABEL: National Tape Li-
brary.
♦New American Library of World Litera-
ture, Inc., 501 Madison Avenue, New
York 22. Publish 33 rpm records; spe-
cial educational catalog; sell direct and
to trade. LABEL; Mentor.
New Records, Inc., 135 Old Court House
Road, New Hyde Park, L. I., N. Y.
Publish 33 rpm records; special educa-
tional catalog; sell direct. LABEL: New.
♦Newbcry Award Records, 221 Fourth
Avenue, New York 3, N. Y. Publish
33 rpm records; special educational cat-
alog; sell direct; solicit mail orders and
inquiries. LABEL: Newbery.
♦Ottenhcimer: Publishers, 4805 Nelson
Avenue, Baltimore 15, Maryland. Pub-
lish 33 rpm records; special educational
catalog; sell direct and to trade; solicit
mail orders and inquiries. LABEL:
Cabot.
Overtone Records, 1 39 Shelton Avenue,
New Haven 11, Connecticut. Publish
33 rpm records, prepare tapes on spe-
cial order at 15 or 7.5 ips single track;
sell direct; solicit mail orders and in-
quiries. LABEL: Overtone.
Phoenix Disc Distributing Company, 304
East 74th Street, New York 21, N. Y.
Publish 3 3 rpm records; special educa-
tional catalog; sell only to trade; solicit
mail inquiries. LABELS; Period, Renais-
sance, Scala, Stradivari.
♦Poetry Records, 475 Fifth Avenue, New
York 17, N. Y. Publish 33 rpm records;
special educational catalog; sell direct
and to trade; solicit mail orders and
inquiries. LABEL: Poetry.
*RCA- Victor, Educational Services, Radio
Corporation of America, Camden 2,
New Jersey. Publish 78, 45 and 33 rpm
records, and 7.5 ips single and dual
track tapes and 7.5 ips stereo tapes;
special educational catalogs; sell only
to trade: solicit mail inquiries. LABELS:
RCA-Victor, Bluebird, Camden, Vik.
Recorded Tape of the Month Club, Inc.,
449 West 51st Street, New York 19,
N. Y. Publish 7.5 ips single and dual
track tapes; sell only to trade; solicit
mail inquiries. LABEL: Tape of the
Month.
Reena Record Corporation, 505 Fifth Ave-
nue, New York 17, N. Y. Publish 78,
45 and 33 rpm records; educational
catalog; sell only to trade; solicit mail
inquiries. LABELS: Hebrew Arts,
Makolit, Reena, United Synagogue,
Zamir, Zimra.
Replica Records, Inc., 7210 Westview
Drive, Des Plaines, Illinois. Publish 7.5
stereo tapes; sells mainly to trade.
LABEL: Replica.
Ron Merritt Company, 120 West Thomas
Street, Seattle, Washington. Publish 7.5
ips single track tapes; sell only to trade;
solicits mail inquiries. LABEL: Celec-
tial.
♦The Sound Book Press Society, Inc.,
P.O. Box 222, Scarsdale, New York.
Publish 78 and 3 3 rpm records; educa-
tional catalog; sells direct and to trade;
solicits mail orders and inquiries.
LABEL: Sound Book Press Society.
Spoken Arts, Inc., 95 Valley Road, New
Rochelle, New York. Publish 33 rpm
records; special educational catalog; sell
direct; solicit mail orders and inquiries.
LABEL: Spoken Arts.
♦The Spoken Word, Inc., 10 East 39th
Street, New York 16, N. Y. Publish 33
rpm records; special educational cata-
log; sell direct; solicit mail orders and
mail inquiries. LABEL: The Spoken
Word.
♦Square Dance Associates, 33 South
Grove Street, Freeport, N. Y. Publish
78 and 3 3 rpm records; special educa-
tional catalog; sell direct; solicit mail
orders and inquiries. LABEL: Honor
Your Partner.
Theatre Masterworks, 30 Rockefeller
Plaza, Suite 1936, New York 20, N. Y.
Publish 33 rpm records; special educa-
tional catalog; sell direct. LABEL:
Theatre Masterworks. ,
Tradition Records, Inc., Box 72, Village
Station, New York 14, N. Y. Publish
33 rpm records; sell direct and to trade;
solicit mail orders and mail inquiries.
LABEL: Tradition.
Vanguard Recording Society, Inc., 256
West 55th Street, New York 19, N. Y.
Publish 45 and 33 rpm records, and 7.5
ips stereo tapes; sell only to trade.
LABELS: Bach Guild, Vanguard.
Vcevo Records, 54 West 74th Street —
Suite 402, New York 23, N. Y. Pub-
lish 78 and 3 3 rpm records; sells direct
and to trade; solicits mail orders and
inquiries. LABEL: Veevo.
Vocarium Records, 58 Long Wharf, Bos-
ton, Mass. Publish 33 rpm records;
sell direct and to trade; solicit mail
orders and inquiries. LABEL: Vacarium.
WFB Productions, 637 East Broad Street,
Souderton, Pennsylvania. Publish 45
and 3 3 rpm records, 7.5 ips dual track
tapes, and 7.5 ips single track tapes
(stereo); rarely sells direct; rarely so-
licits mail orders; welcomes mail in-
quiries. LABEL: WFB.
♦Windsor-Pacific Corporation, 5530 N.
Rosemead Boulevard, Temple City, Cal-
ifornia. Publish 78, 45 and 3 3 rpm
records; special educational catalog; sells
direct and to trade; solicits mail orders
and inquiries. LABEL: Windsor.
♦Zodiac Recording Company, Inc., 501
Madison Avenue, New York 22, N. Y.
Publish 3 3 rpm records; educational
catalog; sell direct; solicit mail orders
and inquiries. LABEL: Zodiac.
This list is presently incomplete, but
represents all responses to the ques-
tionnaire at deadline. .Additional re-
sponses will be similarly summarized
in a later issue of EDUCATIONAL
SCREEN AND AUDIO - VISUAL
GUIDE.
188
EdScreen & AV Guide — April, 1958
FREE COPIES
To Teachers
and Principals:
FOR free copies of illustrated photo-
play study guides, telephone or write
(on school stationery) to your favorite
local theatre manager before the picture
opens. Current issues discuss The
Vikings, The Bridge on The River Kwai,
and The Brothers Karamazov.
FOR information as to a new Kit of
Tools for teaching higher standards
of movie discrimination, write to
William Lewin, 10 Brainerd Road,
Summit, New Jersey.
Educational & Recreational Guides, Inc.
10 BRAINERD ROAD, SUMMIT, NEW JERSEY
EdScreen & AV Guide — April, 1958
189
valuatioH of new films
by L, C. LARSON
Director, Audio-Visual Center
Indiana University
CAROLYN GUSS
Associate Professor, School o( Education
Indiana University
and JOHN FRITZ
Instructor, School of Education
Indiana University
COUNTRY OF ISLAM
(Churchill - Wexler Fihn Productions,
801 North Seward Street, Los Angeles
38, California) 16 minutes, sound, color
or black and white, 1957. $150 or $75.
Description
Through the eyes of Mostafa, a
twelve-year-old Mohammedan, the film
shows and interprets life in Morocco
as experienced by Mostafa as he leaves
his home village, journeys to a city to
• enter school, and studies there.
The beginning sequence in the film
shows that Mostafa has a special reason
to see the unchanging scenes about
him with new emotion, and to listen
more intently to the unaltering pulse-
beat of his small, uncrowded world.
Tomorrow he will say goodbye to fam-
ily, friends, and childhood for at least
a year, and, on foot and unaccom-
panied, begin the long journey to the
city where he will go to school and
learn about the exciting world outside
his tiny Moroccan village. So, with
mixed emotions, he watches the storks
fly above tlie dark-thatched roofs of
the dingy hovels: and looks while little
girls in hobble skirts enjoy hopscotch,
and laughing boys in long, black pants
play leapfrog in the dust.
Mostafa hears, unconsciously, the
imam or priest's distant call to prayer,
but much more obviously the whistle
of the rough hewn flute, played by the
young goat herder on the rocky slopes.
He sees two women drawing water
from the common well, and others
making "kooskoos" just as their moth-
ers' mothers did; meanwhile, their men
folks till with ox-drawn "sticks" their
thin, ancestral fields. All this he treas-
ures in his heart, but unashamedly
delights to know that, unlike these, the
chance has come for him to seek afar a
fuller life.
With the warm, good wishes of his
family, and the uncertain charms of
Fatima's hand about his neck, and a
cup of oil-water on his path, Mostafa
is on his way. .Along the trails are seen
stout-legged men with heavy packs.
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Since 1892 Producers of Superior Visual Aids
and donkeys almost hidden beneath
their bulky loads. Later in the dav.
while passing through a village. Mos
tafa is attracted by the familiar chant
of children's jumbled voices coming
from a mosque. .Approaching, he smiles
to see a group of little boys with
scribbled slates, sitting barefoot on the
floor, reciting verses from the Koran.
The imam nods recess, and the raga-
muffins hustle, like American kids, for
the exit and their shoes. Instead of
playing marbles, though, they wash
their slates, and in a special place, lest
the name of Allah written on the
slates come, perchance, to rest where
feet may tread.
Upon explanation of his mission, the
imam grants Mostafa shelter for the
night. While Mostafa makes his pallet
on the floor and says his prayers to
.Allah, the narrator calls attention to
several basic tenets of Mohammedan-
ism: "Purity is half of faith . . . reli-
gion is as big as life . . . the faithful
pray five times a day."
Another day and farther on, Mostafa
sees new and exciting things: A great
new dam, and machinery doing the
work of many men. One battered truck
and an ancient road machine are
quaint and lonely evidence that the
Industrial Revolution passed one day,
like the self-righteous Levite, on the
other side. The haggard workmen,
breaking stones by hand and hauling
them in baskets, seem unalfccted by
another revolution occurring in their
midst — freedom from foreign will.
This new-found freedom from ihe
Spanish and the French is the sjiirit
which moves a generation of Mostafa.s
toward the city, and learning, and a
better life for all.
.At last Mostafa reaches the city —
monotonously humble and white. Past
open-air shops, and hawkers, and trad-
ers, and beggars in the street, he finds
his way to an inn — a refuge for trav-
elers and their animals. Here, where
lodgers build their fires and cook their
simple meals in the expansive patio,
Mostafa accepts the invitation of a
group to share their food and hospi-
tality. Everywhere Mostafa turns he
meets with understanding, kindness,
and a helping hand which is accounted
for, like other good behavior, by the
teachings of Mohammed.
190
EdScreen & AV Guide — April, 1958
About the town, in weaving, tanning
and tailor shops, running errands, and
washing clothes, are seen the boys, like
Mostafa, who work to go to school.
Friendships quickly form and loneli-
ness subsides as work, and school, and
play, and dreams, like intermingling
rivulets, together form a stream.
.Mostafa's dining in the home of an
upper-class friend affords the oppor-
tunity to observe manners and customs
in contrast to those of the West. In
the school, Mostafa and his classmates
are beginning to .see that beyond the
lesson and the lecture wait the com-
munity and the nation for their min-
istry. The black veil of superstition,
and the uiequality of women; impov-
erished soil, and a ragged, hungry
people; a newly independent nation,
still struggling in her chains— these
arc problems that light the vision, and
stir the ambitions of wide-eyed Mos-
tafas in the Country of Islam.
Appraisal
Country of Islam is a film of high
technical and educational quality and
should find wide acceptance among
social studies teachers at the elemen-
tary- and junior-high-school levels. It
is expected that students at these levels
will identify themselves, in a measure,
with Mostafa, an<l, by empathy, .share
his environment, activities, and prob-
lems. To the extent that this occurs,
attitudes of understanding and appre-
ciation concerning the welfare of an
underprivileged and struggling people
will be evoked.
— Preston Mitchell
BEACH AHD SEA ANIMALS
(Encyclopaedia Britannita I-'ilms, 1150
VVilmette Avenue, Wilmette, Illinois)
1 1 minutes, I6mm, sound, color or
black and white, 19,57. $120 or S60.
.Second edition. Teacher's guide avail-
able.
Description
This film shows the habits and be-
havior of a wide variety of animals
that are found in and near the coastal
waters of the United States and Can-
ada.
It opens by telling that animals are
adapted to their particular environ-
ment and pictures hundreds of gan-
nets, an osprey landing on its nest,
and an egret searching for food. The
film then explains the importance of
fish as a food for many beach and sea
animals and briefly shows a variety of
interesting fish including a butterfly
fish, an angel fish, a bat fish, and a
porcupine fish.
Next, a seahorse (which the narrator
explains is also a fish) is shown as it
catches and eats a shrimp. A frogfish
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EdScreen & AV Guide — April, 1958
191
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or angler is pictured extending its
"fishing pole" and dangling its "bait"
and a spotted eel is shown briefly.
The film continues by showing a
variety of crabs including a sponge
crab which places bits of live sponge
on its back for camouflage; fiddler
crabs which spend half their life on
land and half in water; a land crab;
and a calico crab. .-X stream of water
passing over the gills of the calico
crab is shown, then a green spider crab
eating a dead minnow illustrates that
many of the crabs are scavengers.
The related sea cucumber, sea ur-
chin, and starfish are all shown to have
tube feet. .Also pictured are close-up
views of the sea cucumber's mouth; a
sea urchin's prominent, stiff spines
which are used for protection and, by
some, for walking; a starfish burying
himself in the sand for protection; and
a serpent starfish's snalte-like, flexible
arms which easily break off when
grasped by enemies.
Scenes of a variety of sponges, a sea
anemone, and a flower worm show that
all of these animals look like plants.
A conch shell is pictured being used
as a home for both sponges and a toad
fish; clown shrimps are shown among
the tentacles of a sea anemone; and
the narration tells that the flower
worm and the fire worm are relatives
of the land dwelling earthworm.
Next shown is the manner of move-
ment of a fighting conch, a tulip shell,
a nudibranch, and a file shell. Then
an octopus and its young ones are
shown inhabiting an abandoned sea
shell. The narrator tells that octopuses,
conches, and nudibranches are all
mollusks.
An amusing closing sequence shows
a hermit crab giving free transporta-
tion to a number of animals that have
made their home on the snail shell that
he has inhabited. Pictured as "free
loaders" are a sea anemone, a dwarf
seahorse, barnacles, and a flower worm.
The hermit crab is shown emerging
from the shell and the concluding
narration tells that the film has shown
only a few of the amazing animals that
live here and perhaps the audience
would like to learn more about them
through books or an actual trip to the
beach.
Evaluation
This film combines excellent photog-
raphy with interesting, and sometimes
amusing, content to present an edu-
cationally valuable teaching tool for
general science and biology classes in
the intermediate and junior high
grades. .All of the animals pictured are
interesting in appearance and habits;
e.g., the graceful beauty of the soaring
gannets; the angling of the frogfish;
the hermit crab carrying an "animal
hotel" on his back. Because of this,
Beach and Sen Animals should encour-
age the viewer to learn more about the
habits, behaviors, and habitats of these
animals. This film could be used prof-
itably in preparing the students for a
trip to the seashore, lakeshore, or
stream. It should also help stimulate
the viewer to start a shell collection
and to read more about the beach and
sea animals. .Although the film does
not emphasize classification, it does
show representatives from the many
different groups of animals — birds,
fish, crabs, worms, starfish, sponges,
and inollusks. The black and white
print is educationally useful; however,
the color print is much more stimu-
lating and interesting to watch. The
narrator has a warm, friendly voice.
His informality and well-placed em-
phases add much to the effectiveness
of the film.
— George Vuke
THE JAMESTOWN COLONY
(1607 Through 1620)
(Coronet Instructional Films, Coronet
Building. Chicago 1, Illinois) 16 min-
utes, 16mm, sound, color or black and
white, 1957, $150 or $82.50. Teacher's
guide available.
Description
Dramatized narration, animated and
overprinted maps, and actual dialogue
are used in combination to tell the
story of the founding of Jamestown
Colony between 1607 and 1620.
Taking advantage of the costly res-
torations and reconstructions which
were made in connection with The
Jamestown Festival of 1957, the film
takes the viewer on board ship for the
voyage from England to the new
world. Several of the passengers are
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192
EcJScreen & AV Guide — April, 1958
iiitioduced and the fact that the en-
tire venture was financed by the Vir-
ginia Company of London is revealed.
At the end of four months, the group
of one hundred settlers lands on
America's shores.
.\n overprinted and animated map
follows the men as they explore a
long river they name James River in
honor of their king. The men choose
a site on a peninsula for their settle-
ment about sixty miles upstream where
they will be safe from the attack of
Spanish warships. One month later,
the sailors of the three ships making
the voyage return to England leaving
but one small ship behind. Now the
destiny of this first permanent English
settlement in America is in the hands
of the hundred men. They immedi-
ately begin to build a strong fort for
protection against the Indians.
All is not well with the young col-
ony, however, explains the narrator.
Disagreement among the members of
the council and the failure to replen-
ish food supplies soon lead to con-
fusion and starvation. By autumn, less
than half of tlie men survive the
plague and fever caused by bad drink-
ing water. The future brightens con-
siderably when the spring plantings
mature and food for the winter is
assured.
.Adversity seems to stalk the colony.
During a trading expedition up the
James River, Captain John Smith who
has become a leader of the men is
taken prisoner by Indians previously
considered as friendly. Those in James-
town think Captain Smith to be dead
until he returns several months later
in good health and explains that his
life was spared by Chief Powhatan
when the Indian princess Pocahontas
pleaded for his life. By the end of
the year. Captain Smith is made presi-
dent of the council and one of his
first acts is to declare that no man
will eat unless he does his share of
the work. Under his leadership, the
colony begins to prosper and, later,
women come to the settlenjent from
England and English family life be-
gins at Jamestown. Industry comes to
Jamestown at this time, also. Glass-
making becomes a thriving business
and fine glass products are shipped to
the mother country.
The narrator states that, again, prog-
ress and survival of the community of
five hundred persons is threatened.
Rats infiltrate the warehouses and ruin
the majority of the food. By the
spring of 1610 only fifty of the five
hundred persons are left alive.
Just as those who remained have
decided to abandon their homes and
push further into the wilderness, ships
arrive from England carrying new set-
EdScreen & AV Guide — April, 1958
tiers and enough food supplies to last
a year. The dejected settlers are pic-
tured returning to their homes and
under rule of a series of strong govern-
ors, such as Lord Delaware and Sir
Thomas Dale, the colony grows
stronger.
During this time, John Rolfe has
been experimenting with the growing
of tobacco. Several years later he suc-
ceeds in marketing his tobacco in Eu-
rope and marries the Indian princess
Pocahontas.
In 1619, representatives of eleven
neighboring settlements which have
sprung up around Jamestown meet to
solve common problems and the begin-
ning of representative government in
America is begun. This same year, the
first .African Negroes arrive aboard a
Dutch ship beginning another impor-
tant era in .America's history.
By 1620, Jamestown is solidly plant-
ed in .America and serves as the capital
for the colony of Virginia for nearly
one hundred years.
Ap]>rai$al
Teachers of history in grades
throughout the intermediate-, junior-
high, and senior - high - school levels
should be able to use The Jamestown
Colony (1607 Through 1620) for a
variety of purposes in connection with
studying the early colonization of
.America. The use of authentic settings
and ships provides a realistic atmos-
Effective teaching engineered
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phere for the production. Effective
utilization of animated and overprinted
maps clarifies many of the questions
which might arise concerning the steps
in the colonization of Jamestown. Al-
though the inexperience of many of
the actors is apparent, the film presents
an interesting re-enactment of James-
town's founding. Color adds vividness
and depth which is not as evident in
the black-and-white version.
— O. E. Bissmeyer, Jr.
IS THERE COMMUNICATION
WHEN YOU SPEAK?
(McGraw-Hill Book Company, Text-
Film Department, 330 West Forty-Sec-
ond Street, New York 36, New York)
18 minutes, 16mm, sound, black and
white, 1957. $95.
Description
The question "Is there communica-
tion when you speak?" is dealt with
in this film by way of a study of the
communication process, the lequire-
ments of effective communication, and
the responsibilities of a speaker who
is attempting to reach and influence
the behavior of his audience.
In a typical classroom situation in a
speech class Bill Williams expresses
skepticism about the relevance of this
"required" course to his future field of
engineering. However, a recent socially
embarrassing incident, caused primar-
ily by his failure to communicate, and
the introductory remarks of the pro-
fessor highlight the importance of
effective communication and serve to
modify Bill's initial impressions. At
the chalkboard the professor describes
the nature of any communications sys-
tem as containing (1) a speaker who
receives stimuli which (2) arouse a
thought, feeling, or idea; (3) an idea
A in the form of messages is trans-
mitted usually through light and sound
waves to (4) other people who recreate
a similar idea A, in their own minds.
Failure to gain this resemblance occurs
when the idea takes the forms B, C,
D, etc. Also, this system is seen to
include a "circular" relationship be-
tween speaker and audience in that
the speaker observes the audience's re-
sponse to his message.
This sequence is followed by student
demonstrations in presenting an or-
ganized speech. The professor then
summarizes the important require-
ments that were exemplified: a definite
and clear purpose for speaking, ideas
worthy of an audience's attention, a
central theme developed through sup-
porting details, and a feeling of sincere
(onvidion on the part of the speaker.
Ill .1 lurtlur development of the
components in the communication
process the professor identifies the
verbal and visual signals that may
facilitate or interfere with communi-
cating ideas. Voice, articulation, pro-
nunciation, and language, as well as
appearance, posture, gestures, move-
ments, and visual aids are discussed
through illustrative examples of good
and poor speaking. In describing the
character of the four basic compo-
nents — the speaker, the audience, the
occasion, and the speech itself— the
film stresses particularly the speaker's
responsibility in familiarizing himself
with the intended audience of his mes-
sage.
In the closing sequence Bill Wil-
liams experiences what is meant by
obtaining "circular response" as his
audience warms up to him in a speech
before the student body. His ideas ap-
pear to gain clarity, the words flow
more easily, and he knows that he is
communicating because he is enjoy-
ing it.
Appraisal
Intended for high school and fresh-
man college classes in speech, this film
describes simply, yet without serious
distortion, the constituents of the com-
munication process and the conditions
and requirements for effective com-
munication which they involve. The
discussion by the professor, combined
with his effective use of the chalk-
board, assists in maintaining organiza-
tion and continuity in the film con-
tents. In addition, related examples,
drawn from student presentations be-
fore the class and, to some extent,
from incidents outside the classroom
serve to highlight and clarify the prin-
ciple ideas.
There is one point, however, which
may require some qualifications by the
user of the film. While the film sug-
gests that in effective communication
the audience of a communicator will
formulate an idea .^j approximately
similar to the idea A as possessed bv
the commimicator, it leaves the im-
pression that only one variant of idea
A, that is, A,, occurs consistently in
the minds of every member of the
audience. Perhaps more accurately,
these variants should have been sym-
bolized as Aj, Ag, A3, etc., instead of
A J to suggest the variety of approxi-
mations that are likely to occur in
any "successful" communication.
This film and others in the series
can serve not only to cultivate more
effective speech and communications
behavior but also to impress high
school and freshman college students
with the fundamental nature of a proc-
ess in which everyone is almost con-
titiuallv involved.
194
EdScreen & AV Guide — April, 1958
A TRIP TO THE MOON
(Encyclopaedia Brilannita I'ilnis, 1150
Wilmette Avenue. Wilmette, Illinois)
16 minutes, 16mm, sound, color or
black and white, 1957. S180 or $90.
Teacher's guide available.
Descrijilion
This film uses animated photogra-
phy of models and other photographic
techniques to take us on an imaginary
trip to the moon on which we observe
various facts concerning the moon and
the earth.
.■\fter our space ship takes off and
leaves the earth's atmosphere, we ob-
serve the curvature of the earth and
the brightness of the constellations
against the intensely black sky. We see
the terminator or sunset line as it
sweeps across tlie rotating earth.
Next, by animated drawings, the
comparative sizes of the earth and the
moon are indicated and the moon's
orbit around the earth is shown.
As the result of careful planning,
the moon and our space .ship will meet
at a pre-determined point in space. We
cut the power of our space .ship while
still in the gravitational field of the
earth but the force of this field is over-
come by the gravitational pull of the
much closer moon. .Soon we will have
to use braking power to keep from
crashing into the moon; we do not
land, but hover above it and observe
its phases and physical features. By
speeded-up photography we see the
waxing and waning of the moon and
learn why we have never seen its other
side.
We move in for a closer look at its
physical features at half moon. We
see its mountain ranges which are
jagged because there are no water or
wind eroding forces. Clavius, one of
the largest craters on the moon, and
others are closely seen. Upon closer
observation, the dark areas which look
like .seas are seen to be lakes of melted
rock. We also observe deep crevices.
A special thermometer is lowered
and we see the temperature in the sun
is 212° Fahrenheit; however, at night
it may drop to minus 250°. A marker
is dropped which indicates that this is
the first lunar expedition and we ob-
serve that it seems to weigh less on the
moon than it did on earth. We learn
that because of the moon's smaller
mass, the objects weigh one-sixth of
what they do on earth.
As we leave the moon to return
home, we observe the far-away earth
to which we will return shortly. We
know that this trip, although based on
known fact, is imaginary but may one
dav become a realitv.
.Appraisal
Here is an interesting and exciting
approach to the study of certain facts
concerning the moon and the earth.
The imaginary trip into space serves
to dramatize the presentation of facts
concerning the physical features of the
moon, its utter desolation and lifeless-
ness, the origin of craters and seas, and
certain problems of space flight to the
moon. The views through the space
ship's port hole bring to life what
would otherwise be static, less inter-
esting subject matter. Many of the
scenes in this film consist of the pho-
tography of excellently constructed
models of the moon. Close-ups of
these models clearly and realistically
visualize the moon's topography. In
this rocket age, the content and man-
ner of presentation should be appeal-
ing to a wide audience range, however,
this film probably will have the most
use on the intermediate- and junior-
high grade levels. Senior-high and gen-
eral-adult audiences will also find it in-
teresting and educational. There is
the possibility that the viewer will be-
come so involved in the exciting (light
itself that the objectives for seeing the
film may not be fulfilled. This can be
minimized, however, by the teacher's
preparation of the class for seeing the
film.
—George Vuke
Wherever It Must Go
WHEEIIT
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Non-folding Wheelit No. 4102
Useful for transportation and stationary use
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EdScreen & AV Guide — April, 1958
195
Color Filmstrip Service
for Educational Producers
A scene in the Manhattan Color Lob
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Photoplay Filmstrips.
Let us do all or part of the work
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Described and evaluated by ROBERT
CHURCH, WAI^TER PILDITCH, and
HAROLD WARD. Prodncers should
send reriew copies of filmstrips to
Robert Chnrch, Andio-Yisnal Coordi-
nator, Herman Felsenthal School, 4101
S. Calnmet Ave., Chicago 15, Illinois.
SERIES ON CANADA
Charles Sci'il)ner's and Sons, Inc.,
59 East Van Buren Street, Chicago 5,
Illinois. Filmstrips are in color. Grade
range includes sixth to eighth grade.
Subject area is social studies. Series
includes eight filmstrips as follows:
Canada — Treasure Land of the
North Filmstrips.
CI CANADA - OUR GOOD
NEIGHBOR TO THE NORTH,
27 Frames
C2 CANADA FROM SEA TO SEA,
30 Frames
C3 THE HISTORY OF CANADA,
28 Frames
C4 THE PEOPLE OF CANADA, 28
Frames
C5 CANADIANS AT WORK, I, 29
Frames
C6 CANADIANS AT WORK, II, 28
Frames
C7 CANADIAN HANDICRAFTS,
29 Frames
C8 CANADIANS AT PL.\Y, 27
Frames
This series was designed to give an
understanding of Canada, its people,
and its way of life. The entire series
SCIENCE
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was reviewed as a whole and it gives
a very lively summary of Canadian
life from its historical beginning to
the present time. A well balanced
comparison of similarities is made be-
tween Canada and the United States
with the unity of purpose and interest
stressed throughout. A good summary
of information and important points
are emphasized in each individual
strip.
The color pictures and graphic pres-
entations are of excellent quality
throughout the series. The vocabulary
is easily understood for the grade
range and varied enough to be in-
teresting. The entire series showed
careful planning and selection of mate-
rial. The opening strip serves as a
good introduction to the entire series.
The accompaning teacher's guide is
well planned and developed. It proved
to be a useful tool in presenting this
series.
This material may be adapted to
other subject areas, such as art and
the language arts in particular, in
connection with a unit study of Cana-
da. The previewer highly recommends
this series for use in the upper grade
classroom as a teaching aid.
CHRISTMAS NEIGHBORS SERIES
Society for Visual Education, Inc.,
1345 Diversey Parkway, Chicago 14,
Illinois. Filmstrips are in color. Grade
range includes all middle and upper
grades in the elementary school. Sub-
ject area includes social studies. This
filmstrip series includes four individual
filmstrips as follows:
CHRISTMAS WITH OUR WORLD
NEIGHBORS
CHRISTMAS IN NORWAY, 34
Frames
CHRISTMAS IN MEXICO, 64
Frames
CHRISTMAS IN GERMANY, 57
Frames
CHRISTMAS IN ENGLAND, 39
Frames
Note: Two records accompany film-
strips for narration.
This set of Christmas filmstrips was
a very enjoyable and valuable aid in
196
EdScreen & AV Guide — April, 1958
the learning area of social studies.
Each strip can be used as enrichment
material in the study of that particular
country or they may very effectively
be used at the Christmas holiday to
contrast ways of celebrating Christmas
in different lands. The coloring used
in the series is excellent. The record-
ings that accompany this are of excel-
lent quality. The musical background
and narration are pleasing to listen to
and are of great value as music appre-
ciation matter. In the opinion of the
reviewer any portion of this set, if not
the entire set, would be a valuable
addition to your filmstrip library.
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"CROSSROAD AT CEDAR-
MONT," 64 frames. Friendship Press,
257 Fourth Avenue, New York 10,
New York. Filmstrip is in black and
white. Filmstrip is designed for adult
viewing. Subject area includes human
relations.
This filmstrip concerns problems in
human relations. It is to be used to
stimulate group discussion of a very
controversial subject. The problem
presented is that of a Negro family
moving into an all-white community.
Reactions of various individuals are
presented.
This filmstrip is accompanied by a
guide that gives detailed instructions
for its introduction, use, and discus-
sion follow-up. Included also is the
script, to be read with each frame. If
used according to the guide, this strip
should be extremely valuable to use
with adult discussion groups.
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EcJScreen & AV CuicJe — April, 1958
197
beMttmcnt
by WILLIAM S. HOCKMAN
MAY WE OBSERVE
• The Fifteenth International Con-
ference on Audio-Visual Christian Ed-
ucation will be held in two sections
this year, both on the beautiful and
adequate campus of Penn State Uni-
versity at State College, Pa. The first
section, the First National Executive
Consultation on A-V Christian Educa-
tion, is scheduled for the period from
Friday evening, August 15th, to Tues-
day noon, the 19th, and is expected
to bring together international, na-
tional, and denominational leaders as
well as A-V and other leaders from
college, university, and seminary fac-
ulties. Producers and manufacturers
are also invited to this phase of the
total workshop. We believe that this
is a good move. The top leaders of
the church need to take a newer and
closer look at the usefulness of the
mass media in their own leadership
roles, and in the program life of the
churches and organizations which they
seek to lead and direct.
• The second phase of the Penn
State "Workshop" will be for the
period August 19-23, and its program
will parallel rather clo.sely that of
other years. Naturallv, it is assumed
that those who come for the first
phase of the "Workshop" will remain
right on through this second phase
which brings together a broader cross
section of the church's leadership for
a close look at important practical as
well as theoretical problems and ques-
tions. With much leadership coming
from the faculty of our host institu-
tion, distinguished for its leadership
in research on aspects of mass media
communication, we are guaranteed
some fruitful seminars, workgroups,
and general sessions. Ministers, and
Directors of Christian Education, and
.^-V coordinators in local churches and
in area organizations, will find this
latest pha.se of the "Workshop" espe-
cially helpful to them.
• May I salute my colleague Max
of the "Sound Advice" Department of
198
this magazine! He did a perfectly
swell job of relating his information,
insights, and critical judgment to the
church emphasis in the February issue.
For this I am certainly in his debt,
and by this he certainly scared me off
from trying to reciprocate in this
present issue with its "audio emphasis."
It seems best for me to keep out of
the Sound Department — except when
I want information and help. Then I
will go to the source of such wLsdom
— to Max. One of these issues 1 may
cut loose and do a piece or two on
the audio half of the A-V unity. I've
got some ideas I'd like to air. They
relate both to the inherent quality of
hearing-side of much of our material
as well as to our low ceiling-imagina-
tion in the use of both audio-visual
aids, and audio aids. But this can
wait! Now I salute the AUDIO, and
shut up! -W.SH
Critical Notes on
"His Way, His Word" Films
Biblical films take the measure of
the producer as no other films. They
require film-know and Bible know-
what, and mighty few producers can
get these two essential ingredients
blended as the biblical film requires.
Either one or the other is lacking, and
sometimes quite a bit of both.
When The Catchings & Denker
Corp. set out to make biblical films it
is altogether possible that they did not
know their films would take their
measure on a number of scores. Yet,
all one has to do is to subject to care-
ful study any one of the three films
in the "His Way, His Word" series
to find how wide of the mark of good
films they have come. Put another
way: What are these films good for?
What do they say; convey; mean; for
what purposes would they be used in
the average church?
According to the producers, the film
The Prodigal Son was made "to make
clear how much forgiveness means to
the person who is forgiven." This, of
course, is NOT the intention and the
teaching of the parable explicated via
their film. They take to the parable
the meaning which they extract from
it. One would hardly call this the right
approach in making a film on this
classic parable. It would seem to this
reviewer that they would have found
out what the parable meant, was all
about, and explained this in their film.
However, they not only lug to the
parable what they wish to carry away,
they do not bother to seek out the con-
text or occasion of this parable. It is
plainly stated in the opening sentences
of Luke 15. The occasion was when
Jesus was speaking to certain "tax
collectors" and "sinners" who were
drawing near. When this was hajipen-
ing, certain Pharisees and scribes said
(to those pressing to hear Jesus) that
he was not a worthy teacher for them
to listen to since he broke the Law by
associating and eating with sinners.
That is the occasion, the social and
situational context of the parable.
Could anything be more clear?
Not for the makers of The Prodigal
Son. For them the occasion is one of
Jesus eating (not speaking). The film
opens with Jesus sitting at table with
quite a roomful of people. To the
door of this room come certain Phari-
sees and scribes to complain and to
criticize. This is a totally different con-
text, and apparently unimportant to
the producers.
In the film, several of the disciples
hear the critics, and Peter appears
quickly to do something. He motions
to Jesus and requests that he give
these critics one of his parables. Jesus
immediately obliges. . . . The cameras
begin to roll, and for the next 20 .some
minutes we see the producers' mis-
understanding of this classic parable.
Our producers get carried away by
the filmic possibilities of what the
parable uses just eight words to sug-
gest, "loose living." (RSV) To elab-
orate and exaggerate this to disgusting
EdScreen & AV Guide — April, 1958
lengths does not tax the imagination
and scholarship of the producer.
While the invention of plausible in-
cidents in good taste is legitimate in
biblical filming, the creation of fic-
tional incidents in general bad taste
is beyond all excuse. I refer specifically
to the scene showing the householder's
gluttonous eating, and to his slap-
ping the Prodigal in the face with
a chunk of meat from his table. This
repulsive bit of acting, hardly accepta-
ble in any film, is totally out of place
in a film for church groups.
Unable to discern the occasion of
the parable from the plain language
of the Bible, the core-teaching of the
parable escapes them totally. (See their
quoted purpose above.)
Jesus asked his critics to listen to a
story which sets in sharp contrast two
different attitudes toward a sinner. His
critics are asked to evaluate the atti-
tudes of the Father and the Elder
Brother and choose one for themselves.
This is the point of the story: the
locus of its teaching. This, our pro-
ducers miss completely.
The fine points of this classic para-
ble being too difficult for the pro-
ducer, we are treated to some phony
authenticity— very modern garbage be-
ing given to some very un-Palestinian
swine. Great trouble is taken to give
us authentic sets and scenery, but we
see the Prodigal and his friend, come
near his home, hang around a while,
be recognized by servants, before the
Father happens to see him. All this
non-biblical pseudo-drama is substi-
tuted for the real drama and emotions
summarized in "while he was afar off
he ran to meet him." Here is the bone
and sinew of real and compelling
drama— and it's ignored in favor of
Denker's tinkering.
When we get to the end of the 32nd
verse of Luke 15 we are not told what
the effect of the parable was on those
who "murmured." This is no problem
to Denker. His film shows at least one
of the critics admitting his error and
expressing a willingness to eat with
sinners, also, and shows him pushing
toward the food.
While there is no basis for it in
the biblical text, this film has one
very fine dramatic touch: The friend-
ship of the Prodigal for the old swine-
herd, and his kindness in taking him
on his return home. This is acceptable
supposition. It does not distort nor
subvert the obvious meaning of the
parable.
This film has good technical quali-
ties—casting, acting dialogue, and
sound. The color may be a little too
lush for some viewers, but I found it
' pleasant enough.
The other two films in this series,
Where Your Treasure Is, and, The
Fruitless Fig Tree, do not set out to
explicate the scripture. The first one
attempts to show "how important it
is to do for others in the spirit of love
and understanding." The second
(above) tries to show "how much for-
giveness means to the person who for-
gives."
These, indeed, are excellent film-
themes and it is a great pity that
Catchings & Denker did not stick to
them all the way.
In both films a good story is in-
vented. They are plausible and they
come alive. The casting is good, the
acting is competent, and the dialogue
(especially in parts of Fig Tree) is
beautiful and penetrating.
Instead of resolving these stories
in terms of their own innate dramatic
potentials, Denker chooses to hitch
them on to some biblical text. It is
at this point that they fall apart as
biblical films. No one will complain
about his fictional stories. They are
plausible enough, and they carry hu-
man and dramatic values. It is his
mishandling of biblical material that
bungles the job, and cuts the useful-
ness of the films. Why he did not
choose to let his stories stand on their
own legs is anyone's guess. Set in
"Bible times," they resemble many of
the best in his "The Greatest Story
Ever Told" radio series.
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EdScreen & AV Guide — April, 1958
199
What he does is this, and it shows
poor dramatic judgment and less un-
derstanding of the Bible: When the
principals in his stories are nearing
the climax of their emotional tension,
and something has to give pretty soon,
they somehow get to Jesus by the in-
sistence of another person. In Fig
Tree it is wife Miriam that gets Abnor
to go; in Treasure it is the village
Elder. How it happens that Jesus is
saying just the right thing to bring
light, and love, and repentance to
these troubled souls is beyond this
reviewer, and indeed, the producer,
too!
When Denker searched for a biblical
story or saying which, in the mouth of
Jesus, would "convert" poor old un-
forgiving Abnor, he picked Luke 13:6-9
—the parable about the fruitless fig
tree. He chose it without bothering to
note the context in which this parable
was spoken. The question Jesus was
dealing with in this parable (which
the context makes clear) has nothing
whatever to do with Abnor's type of
spiritual ailment. Another instance of
Denker's disregard of context.
The treatment in Where Your
Treasure Is is similar. It is a good
and plausible story, set in Palestine.
Despite over-lushness in costumes,
color, and settings, it is a good story.
But, instead of bringing off the story
in terms of its own dramatic possi-
bilities, and it has many, the producer
chooses to drag in a scriptural saying.
To do this he botches up the whole
production. When Aaron is completely
stumped in trying to win the affec-
tions of the little girl he has adopted,
the village Elder drags him off to
Jesus, who, again, just happens to be
saying (Matt. 6:19-21) "for where your
treasure is, there will your heart be
also."
Even before Aaron has heard this,
he acknowledges the spiritual stature
of Jesus, and the village Elder is call-
ing him "The Messiah," a mighty
dangerous thing for anyone in Galilee
to do at that time, and a fantastic
confession for the most revered Jew
in the town. In an instant Aaron re-
pents; in a flash his mind is illumi-
nated, and he will now win his adopted
child with love instead of fine clothes,
sumptuous food, and soft beds.
If somehow this corny biblical tail
piece could be cut off this film, it
would be just the thing to show to
prospective adoptive parents. It would
make them probe deep into their ma-
jor motives, open and hidden, and
help each of them get off to a better
start in their difficult role as foster
parents.
A» biblical films, we now have three
brand new reasons why some of us
who see and use a lot of motion pic-
tures are just about ready to suggest
a moratorium on the production of
biblical films. They are good, but not
good enough. What if they do have
ingratiating technical qualities! If the
text is incorrect, printing it on expen-
sive paper will hardly help! (From
United World Films, Inc., 1445 Park
Ave., New York 29, N. Y.; about 30
minutes each; color; rental not
known.)
Geriatrical
Grandmother is living with her mar-
ried daughter. One night she overhears
the young couple talking about the
strain her presence has placed on their
home life, and asking each other what
they can do with her. There follows
some intense scenes between mother
and daughter, and wife and husband.
A social worker is visited; a plan is
evolved; and at last grandmother goes
to a home to live. We see her in the
first week of her new life and she is
doing pretty well, everything consid-
ered, and a better adjustment than
anyone concerned at first expected
seems assured.
As I see it, there are three audiences
for this film: Young couples who have
no idea how quickly they will be
"old," and alone, perhaps; middle-age
couples who may face at any time
the problems of their aging parents;
and, these older people themselves. All
three can learn much from this film.
Like many Film Board of Canada
films, this one is pretty stark. It is not
a prettied-up job at all. It seems to
this reviewer to over-do plainness just
a bit. It is truthful; and the taste of
truth is a little on the bitter side, but
it must be faced nonetheless.
Therefore I recommend The Yellow
Leaf to the above groups, and to one
more: To church and community
boards which need to deal with the
problem of old-age housing and care.
(B&W; 30 minutes; from McGraw
Hill Text Films, 330 W. 42nd St.,
N. Y. 36.)
Mid-East Background
Some churches may want historical
background on Middle-East countries
when they take up that subject in the
fall of this year. If they do, they ought
to keep it short and make it interest-
ing, and one way to do this is to show
motion pictiwes, especially films tai-
lored for the job. I refer to Ancient
Egypt and Ancient Mesopotamia. In
eleven minutes these films tell much
and show a lot.
Each one covers a lot of ground.
They show the contributions to the
present life of the world which came
out of these ancient lands. While the
titles don't sound interesting, I found
the films very interesting and informa-
tive, and a fine summary. They are
recommended for Junior Hi and up as
a background for reading, for study
and discussion, and as a background
for films dealing with the modern life
and problems in Egypt and Iraq.
(From Coronet Films, Coronet Build-
ing, Chicago 1, 111.; rental not known.)
Mid-East Foreground
Filmed recently in Egypt, Lebanon,
Syria. Jordan and Israel, The Waking
Middle East presents in fine color
photography the monuments of an-
cient glory as well as the contempo-
rary life of the modern Middle Eastern
nations and some of their problems.
Film-wise this is an excellent trav-
elogue. In its 31 minutes we see many
important and beautiful and ancient
places. In the words of a release from
Unusual Films, the producer, "It is an
arresting discussion (by Bob Jones, Jr..
President of Bob Jones University) of
current problems in the light of the
prophetic Word of God." (Color;
rental $15.00; from Unusual Films,
Greenville, South Carolina.)
Alcohol Profile
As I looked at the 30-minute B&W
film. The Profile of A Problem Drink-
er, I began to wonder if there was an
audience for this film. At first I could
not think of one. Then, as the film
developed its story, I decided that its
audience is a pretty big one— the social
drinkers. They are the basic source of
all "problem drinkers." Here is the
history of a young man from his no-
drinking days to his no non-drinking
days.
In documenting David's life-with-
alcohol, the film indicts social drinking
(without meaning to do so, it seems
to me) and gets the problem pretty
well in focus without too much psychi-
atric nonsense. There is, as usual, a
"reason" for his drinking. It is fustra-
tion in his vocation, and not in the
social drinkers who rammed the stuff
down his neck; and not in his (ob-
viously acquired) habit of an alcoholic
escape from immediate unpleasant
reality.
While it won't look much more ap-
petizing to them than a casserole of
spinach at a birthday party, I think
the young adult and couples clubs of
many churches ought to see this film.
It might help some potential Davids
see themselves in time. (B&W; 30 min-
utes; from McGraw Hill Text Films,
200
EdScreen & AV Guide — April, 1958
330 West 42nd St.. N. Y. 36; rental not
given.)
Set In Families
According to the scriptures we are
"set in families," but the form and
texture of family life has changed
radically even in recent decades. When
churches and church ooards, and com-
munity agencies of all kinds— rural
as well as urban— are trying to under-
stand the modern family, such a fdm
as Our Changing Family Life can serve
a useful purpo.se. Getting the sub-
stance and degree of change into
sharper focus than words alone, this
film can help us moderns understand
what the family was and what the
family of today really is. For this rea-
son I recommend it to church boards,
to adult clubs in and out of churches,
and to college classes, and to commu-
nity agencies. (B&W; 30 minutes: from
McGraw Hill Text Films, 330 West
42nd St., N. Y. 36.)
About Camping and Summer
If you want to "present a more com-
prehensive view of what creative camp-
ing can accomplish in the lives of boys
and girls and their counselors" and if
you want to encourage the leaders of
children to become camp counselors,
then take a close look at the 41 -frame
B&W filmstrip. Creative Camping.
(From Broadcasting 8: Film Commis-
sion, 220 Fifth Ave., N. Y. 1; complete
with printed script S2.50.)
If you want to see how one church
gradually developed a more adequate
summer-time program for its children
and youth, then the 77-frame color
filmstrip. Summertime Activities, can
help you. Here are practical ideas on
how to get a lot of things going. (From
your A-V dealer; or Bureau of Audio-
Visual Aids, 1505 Race St., Philadel-
phia 2, Pa.; complete with reading
script $5.00.)
Outer Space
When a boy and girl visit Uncle
Bob to get him to settle an argument
about the moon shining, they learn
not only about the moon and the sun
and the earth, but about solar systems
and a universe too vast for the human
mind; and, we see some mighty fine
photographs of the "heavens" via Mt.
Wilson's big telescope. The nice part
about Wonder's Above is that God is
not ignored. (Color; 13 minutes;
rental .$6.00; from Film Dept., Moody
' Bible Institute, 820 N. LaSalle St.,
Chicago 10)
Background Information
In the average church, how many
people have ever been to the Philip-
pines? In the typical church, how many
members have ever seen motion pic-
tures on Philippine geography, eco-
nomics, people, history, education, and
government? Very few, indeed. That's
why such a film as The Philippines:
Gateiuay To The Far East is so useful
in church and community. It gives the
very information which boys and girls,
youth and adults, need if they are to
understand the program and possibili-
ties of Christian missions in these is-
lands. Recommended to give informa-
tion. (From Coronet; address given
above.)
Forest Ranger Films
The Randolph family is a Ranger
family. One day ten-year-old Tommy
learns a lesson in obedience. This story
is told in the 18-minute color film,
Tommy Finds A Pe(— found him, that
is, out in the woods where he was
forbidden to go when the men were
cutting timber. This is one of a series
of three character-building films for
use in churches, .schools, clubs, sum-
mer camps, and vacation schools. The
other titles are Tommy's New Friend
(respect for elders) and A Letter From
Alaska (how God provides for his
creatures). All three have good tech-
nical qualities. (From World Wide
Pictures, Box 1055, Sherman Oaks,
Calif.; rental .$9.00.)
One Great Hour
While it will be too late to do the
reader much good in relation to this
year's One-Great-Hour offering, Wait
A Minute, is a filmstrip which can be
used at any time of the year to help
boys and girls (Primar)' and Junior)
be better stewards of their money. Pro-
duced by the Broadcasting and Film
Commission for Church World Serv-
ice, this 74-frame, color, and LP rec-
orded filmstrip will make a useful
addition to your A-V library. In it car-
tooning and photography are effective-
ly combined to get an interesting and
informative format which children will
enjoy. It asks children to stop and
think before they spend their money-
for what they may want to get along
without after they see the need of
children overseas for food, medicine,
shelter, clothes and care. Marjorie
Thompson's art is lively and pleasing,
and Helen Kramer's script quite satis-
factory'. Highly recommended. (Buy
from your A-V dealer or the BFC, 220
Fifth Ave., N. Y. 1.)
BUD6ET
TROUBLES?
Ask your Kodak Audio-
Visual deaier to show
you the NEW low-cost
Kodak Pageant Sound
Projector, Model AV-085.
A great 1958 projector
at the lowest price in
years — only $439*. Your
dealer has full Informa-
tion, or you can write for
Bulletin V3-22. Address:
*tiif price, tubf'«ct *o
c/ionge without notke.
EASTMAN KODAK COMPANY
D*pt. 8-V, Rochttlar 4, N. Y.
"F/B«B/ir' CASES
"THEY LAST INDEFINITEIY"
Equipped witli steel corners, tieel card
holder and heavy web strops.
Only original Fiberbilt Coses bear this
Irniitt Morlr
Your Assurance
of finest Quality"
For 16mm Film —
400' to 2000' Reels
Sold by All Leading Dealers
EdScreen & AV Guide — April, 1958
201
MONTHLY REVIEW OF WHAT'S NEW FROM MANUFACTURERS & DISTRIBUTORS
-visua
I trad
e review
For addresses of the sources supplying in-
formation on which these listings are
based, refer to Index to Listed Sources,
page 209. For more information about any
of the equipment announced here, use
the Readers' Service Coupon on page 207.
NEW EQUIPMENT
CAMERAS
Ampex Videotape now records and repro-
duces in color as well as monochrome.
The color conversion accessory consists
of an additional rack of electronics
which may be interconnected with the
VR-1000. The mechanical operation
of the machine is unchanged, tape
speed is 1 5 inches per second and 64
minutes of programming is contained
on a single IZVi-inch reel of magnetic
tape two inches wide. The color con-
version accessory adds $29,000 to the
$45,000 cost of the VR- 1 000.
For more information circie 101 on cOHpon
CPL Viewfinder TV Camera Chain. A
compact vidicon camera with 5" elec-
tronic viewfinder, four-lens turret and
either portable or rack-mounted cam-
era control unit, for classroom or stu-
dio use. A zoom lens can function as
one of the regular four-lens comple-
ment- Designed for one-man opera-
tion. 28 pounds. Standard C-mount
lenses, turret manually operated from
back of camera. Excellent pictures
claimed at normal room light, accepta-
ble pictures at 5 foot candles.
for more information circle 102 on coupon
New General Precision Laboratory televi-
sion camera designed for classroom and
studio use.
Craflex "Kalloflex." Import 2 'Ax 2 'A
twin-lens reflex camera. $119.50,
case $11.50. Prominar 75mm, f3.5
taking lens coupled to viewing lens,
plano-convex focusing screen system
and magnifier. 12 exposures, 120
film. Coaxial wind and focus permits
quick sequence exposure. Shutter and
diaphragm settings, film counter and
depth of field scale all visible from
above. Shutter cocks automatically
with film advance, speeds to 1 /500th.
For more information circle 103 on coupon
Heilz Alpa Alpagon Camera, $109. Au-
tomatic Diaphragm of the 35mm f:3.5
lens camera permits through-the-lens
viewing and focusing at full aperture —
closing to pre-selected F stop as the
shutter is released- Coated wide angle
lens accepts standard coated ALPA
filters.
For more information circle 104 on coupon
CAMERAS: Accessories
Compco Super Viewer-Editor for 8mm or
16mm motion picture film. Gear-
driven rewinds, large viewing screen,
bright image, simple threading, on-off
switch, die-cast aluminum, $49.95.
For more information circie 105 on coupon
Compco Table Viewer- Editor, complete
and ready for use.
Eastman Kodak Lens Cleaner is now
packaged in a plastic, squeeze-type,
1 -ounce bottle. 75c.
For more information circie 106 on coupon
Sakura Konipan SS 35mm ortho-pan film
is Japan's initial entry into commercial
distribution. Reportedly very fine
grain, ASA rating: 100 daylight; 80
tungsten. 20-exposure roll retails at
85c.
For more information circle 107 on coupon
Voigtiander Vitomatic 1 Camera with
Simplified Operation. Equipped with
f:2.8 lens, lifesize viewfinder, and
built-in coupled light meter, features
exclusive shutter device called "Magic
Circle" which automatically sets the
correct aperture-speed combination
from the meter reading.
For more information circle 108 on coupon
PROJECTORS & ACCESSORIES
Bell & Howell Filmosound Optional Fea-
tures now available on the Specialist
Models include; Heat Filter permits
showing single frames with full screen
brilliance for unlimited time; Hand
Crank and Frame Counter for time
study, etc.; Hour Meter to show cu-
mulative running time; Base Panel for
additional storage space; Automatic
Loop Setter to provide continuous pic-
ture even from damaged or poorly
spliced film.
For more information circie 109 on coupon
Bell & Howell Filmosound Specialist 399
with New Features. Sealed lubrication
and a safety interlock which automat-
ically "remembers" to disengage the
rewind gear, both of particular interest
to school purchasers, are included on
the current models. The former elimi-
Bell & Howell's new Filmosound 399
Specialist t6mm movie projector.
nates the need for oiling the projector.
The latter makes more foolproof Bell
& Howell's unique method of film
rewind to prevent a common cause of
film breakage.
For more information circie 110 on coupon
Camera Equipment's Weinberg- Watson
Version of the Kodak Analyst Projector
$795- Features single frame operation
in both forward and reverse with spe-
cial construction permitting indefinite
exposure of single frames without dam-
age to the film. Flicker-free operation
from 6 frames to 20 frames per sec-
ond. Remote control of functions.
For more information circle 1 1 1 on coupon
FilMagic Silicone Treatment (DC) is now
available in the form of "pylons" at-
tached to motion picture projectors and
tape recorders, as well as in the form
of tape for cleaning machines and cloth
for manual application.
For more information circie 112 on coupon
Filmkare Plastic Filmstrip Containers.
Weight only V3 oz.; smooth molded
edges prevent scratching; white paper
lid tops for tilting; standard colors red,
blue, yellow, green, others on special
order; sized to fit regulation filmstrip
storage and shipping containers; lids
and boxes packed separately to speed
packing; 1000 to box $24; 500 — $20;
3 doz. $2; sample free when requested
on your letterhead.
For more information circle 113 on coupon
Herrick Micro-Projector offers vertical
or horizontal projection (wall or table-
top) with slides held horizontal at all
times. Tarnish proof. Weight 10 lb.
Height 27 inches. 110 volt. $162.50.
For more information circie 114 on coupon
Picture Recording Co. offers a series of
self-contained rear-projection cabinets
for still and movie projection. When
closed they resemble television sets in
walnut grain laminated plastic with
gold TV masks framing the screens.
Screen sizes range from 16" to 27".
For more information circle 1 1 S on coupon
202
EdScreen & AV Guide — April, 1958
DON'T WAIT
TO PROLONG
THE LIFE OF
YOUR
MO V II f ILM
All give
VACUUMATEI
Coronet
National Film
Board of Canada
S. V. E.
McGraw-Hill
W Young America
• at no extra coat to you
The Famotu
Y4CyU[114H
FILM PROTECTIVE PROCESS
SOTER VAP 0 RATE
PROTECTS AGAINST Scratches, Finger-
mark*, Oil, Water and Climatic Changes
ONE TREATMENT LASTS
THE LIFE OF THE FILM
Brittle Film Rejuvenated
Look for Vacuumate on the Leader!
The Vacuumate Process Is Available to
You in Key Cities Throughout the U.S.
Write for Information Now
Vacuumate Corp., 446 W. 43rd St., N. Y.
Stilc«a<letter
The
professional
lettering y^|f
technique .«Pai.
Designed for legibility
Designed for speed
Denned for economy
d for flexibility
fied for efficiency
ned for uniformity
Write lor
literature and samples
Stik*a* letter Co.
RT. 2 - BOX 286, ESCONDIDO, CALIF.
TEACHING AIDS
FILMS, FILMSTRIPS,
SLIDES, POSTERS, ETC.
Write for free Catalog
AMERICAN BIBLE SOCIETY
Audio-Visual Department
440 Fourth Avenue, New York 16
f— FOSTER REWIND— 1
The fastest, most effective 1 6mm rewind on
the market. A power rewind that is quiet,
safe, and easy to operate in either direction,
at any speed. On a FOSTER REWIND a
film inspector can greatly increase output.
For full particulars write
^ ^. Mermtmaf JHm Bireau Jm,
f ^ ^^^^^ Chieogo 4, III.
^iA^liH ^^ CANADA:
XyTO^BjCT Miss Margery Weiss
^•B*^ Box 3040, Ottawa 3, Ont.
1
MAKE YOUR
OWN SLIDES
on your own
TYPEWRITER
by using
RADIO-MATS
t
TALK trMa Y»«r SC'CCM
TVPfWRITTEN MESSAGES
RADIO-MAT SLIDES
»HI<I.AM«l-6tItH
i
I
•
I«iSl»IIOPItlTI»T«£SUI[ei( I
Regular size iWx-* or the
Sotd bv Audio- Visual,
Supply Dealers. For FREE
RADIO-MAT SLIDE
222 Ookridge Blvd., Do
» New Duplex 2x2.
Photo & Theatre
SAMPLE write —
CO., Dept. V,
vtona Beach, Ra.
Simpson Focal Length Modifier. By sim-
ply attaching this auxiliary lens to the
front of present 1 6mm projector lenses,
the focal length of the lens can be
changed. In one position the modifier
reduces the focal length of a 2" lens to
'%"; reversed, the modifier extends
the focal length to IVi". This makes
possible three different screen sizes at
the same distance from projector — de-
creases positioning of projector.
For more information circle 116 on coupon
Triangle Professional Two-in-One I6mni
Sound Motion Picture Projector. A
"suitcase" projector for both rear pro-
jection and conventional use. By
swinging the mirror out of the light
beam and replacing the lens with a
conventional 2- inch focal length lens
standard projection is achieved. Rear
projection is accomplished on a built-
in 1 8" X 13" screen of unbreakable
translucent plastic. 8" speaker places
sound behind screen. Incorporates Bell
& Howell Filmosound 385 and 1 5-watt
amplifier. 1 000-watt illumination. Ac-
cessory 1 8" X 24" screen for rear pro-
jection available.
For more information circle 117 on coupon
SOUND EQUIPMENT & ACCESSORIES
Audiotronics Dual Speaker Classroom Ra-
dio offers two 5x7" diagonal mounted
speakers. Usable as a Hi-Fi tuner or
with earphones or an external speaker.
Weight 12 lbs. Model ATC-200.
For more information circle 118 on coupon
Berndt-Bach Auricon Filmagnetic Record-
ing Unit $870 installed at factory on
any Auricon camera permits synchro-
nous recording on pre-striped film,
which passes through normal picture
processing and is played back on any
1 6mm magnetic projector. Once in-
stalled, the Filmagnetic unit can be re-
moved without use of tools, thus pro-
viding instant choice of optical or mag-
netic tracks.
For more information circle 119 on coupon
British Industries Garrard Dual-Purpose
4-Speed Record Changer and Manual
Player $42.50. Replaces the Model
RC121. It converts instantly from au-
tomatic intermix changer to single play
unit with pickup arm completely free.
Features unitized control for automatic
and manual operation. Has intermix of
10" and 12" records, stop-pause dur-
ing playing, tone arm of cast alumi-
num.
For more information circle 120 on coupon
Columbia High Fidelity Manual Portable
Phonographs. Play all speeds, have in-
put jack for use of tuner or stereo-
phonic system, two speakers (either 6"
or 8"), housed in detachable lid, 30-
foot extension cords, microphone with
separate fading control for P. A. system
use, two jeweled styli.
For more information circle 121 on coupon
Stancil- Hoffman M i n i t a p e Recorder.
Nickel cadmium storage battery pow-
ered tape recorder, 9"xl2"x5", weight
1 3 lb. Choice of 3 speeds 1 Va ips
gives response fiat to 4,000 cycles;
7'/2 ips to 10,000. Automatic volume
control, modified by switch to cut
down background where desired. Ac-
cessories include Automatic Regulating
Charger for battery; variety of micro-
phones; power amplifier and 3" speak-
er in matching case, which also serves
as remote start-stop control.
For more information circle 122 on coupon
Shure 4-Channel Recorder Head. A new
tape recorder head, the Shure TR-48,
is designed to put four channels on a
Va" tape, instead of the present two.
HERE'S A NEW AND BETTER WAY TO TEACH
New
VU- GRAPH
Overhead
Projector.
It's unique ! Beseler's new VU-GRAPH Is the projector
you use in a fully lighted room. The picture flashes
OVER your head — onto the screen — while YOU face the
class to see who understands, who needs help. Use
prepared transparencies or quickly make your own.
VU-GRAPH projects in black and white or full color:
slides, stencils, models, even your own wriling-as you
write! 4 models including new portable. Teacher oper-
ated-no assistant needed. Free Demonstration at your
convenience. Free Brochure: "Get Your Point Across-
Fast!"
(S£d€&^
COMPANY
EAST ORANGE.
FOf? rOUff MASSffOOM
THE EASY
to an
' Theater Quality
16mm Sound Projector
> Film Safety Trips
' Easiest to Use
> Lowest in Cost
' Lightest in Weight
• 50,000 Users
Can't Be Wrong
' Lifetime Guarantee
EdScreen & AV Guide — April, 1958
THE EDUCATOR'S FRIEND
Here's a professional projector for
your educational and entertain-
ment films. Precision built with
rugged construction throughout.
Weighs only 271/2 lbs.
Complete $298.50
Write for Free Cotalog ^^
theHARWALDco.
245 Chicago Ay.., Evaniton, III. . Ph: DA 8-7070 J
203
COMPLETE SERVICES TO PRODUCERS OF IGmm
MOTION PICTURES, 35mm SLIDE FILMS AND SLIDES
Research and Script
Photography, Studio and
Location
Processing
Edge-numbered Work Prints
Sound Recording and
Rerecording
Editing and Matching
Titling and Animation
Release Printing
Magna-Striping
Slide Film Animation
Slide Duplicating
Vacuumating
Film Library
GEO. W. COLBURN LABORATORY INC.
164 NORTH WACKER DRIVE • CHICAGO 6
TELEPHONE DEARBORN 2-6286
Each track will be only .031" wide.
Conventional halftrack monaural and
stereo tapes will play on the new heads
as well as 4-track tapes.
For more information circle 123 on coupon
Superscope Stereocorder Model 555.
$549. Complete portable stereophonic
recording and playback system. Two
pre-amp channels, each 8 watts peak.
VU meters for level. Hysteresis synch
drive motor. Two each (high impe-
dance) mike inputs, AM/FM tuner or
stereo dubbing inputs, preamp outputs.
Two speaker outputs, headphone mon-
itor output, individual track erase head.
Two speed. 50 db signal ;nolse ratio.
19"xl5%".
For more information circle 124 on coupon
MISCELLANEOUS ITEMS
B&J Teleramic Viewer $24.50. Shows
Stylophot slides to over 41/2" square.
Corner to corner sharpness. Adapter
for other 1 6mm tyF>e tronsporencies
in standard 2x2 mounts $3.95.
For more information circle 125 on coupon
Bausch & Lomb Low-Cost Stondord
Teoching Microscopes. From $105.30
in lots of five. Standard in size ond
operation, the ST series features
separate coorse and fine adjustments
and prefocusing gouge. 43-power ob-
jective provides flat, distortion-free
field. Made of heavy metal to with-
stand hard use.
For more information circle 126 on coupon
Foster Rewind. A fast power rewind for
motion picture film; quiet, safe, works
both directions, on convenient sturdy
all-metal inspection work table. In-
ternational Film Bureau, 57 E. Jackson
Blvd., Chicago 4, III.
For more information circle 127 on coupon
Optics Cyclops Pocket Viewer $1. Avail-
able in a range of colors, the Opta-
Vue Cyclops viewer handles 35mm,
Bantam, 127, and Super Slides. Folds
up like a telescope. Large true-to-
life Images.
For more information circle 128 on coupon
Panoramic Blue Plastic Globe $12.95 in-
cluding attractive metal bose ond
colorful world map. The 12" globe
has all relief features shown three-
dimensionally. Easy to wash off
marks.
For more information circle 1 29 on coupon
NEW MATERIALS
AGRICULTURE
America's Forms: $12 Billion Problem fs
NYTIMES 58fr si b&w $2.50. Ever-
increasing production of form com-
modities and the steodily shrinking
role of the former; impact of the ma-
chine revolution; ramifications of the
problem of surpluses; "parity" and the
Soil Bank.
For more information circle 130 on coupon
Enemy Underground mp MODERN 13min
sd col free. Cotton growing problems
and solutions.
For more informatino circle 131 on coupon
Eradicating the Khapra Beetle mp USDA
14min sd col. Striking scenes of con-
trol measures for the world's worst pest
of stored groin.
For more information circle 132 on coupon
Farm Machines for a Land of Plenty fs
VEC 36 fr si b&w $3.50. Development
of power machinery that revolutionized
American farm methods and raised the
standard of living in America to the
highest in the world.
For more information circle 1 33 on coupon
Hold Your Horses mp MODERN 22min sd
col free. Maintenance problems of
form tractors.
For more information circle 134 on coupon
Joponese Beetle mp USDA 1 3min sd col
& b&w. History of the pest and tested
methods of battling the beetle; Fed-
eral and State control programs and
quarantine regulotions.
For more information circle 135 on coupon
Old Mac Donald mp MODERN 27min sd
col free. Story of meat, milk and egg
production on o modern form.
For more information circle 136 on coupon
Our Magic Land mp USDA 17min sd col
or b&w loan. No greater magic exists
thon the wonder of life itself — a seed
dropped in the earth mogicolly push-
ing through the soil to become a stalk
of full-kerneled corn or a fine tree
sheltering and feeding the wildlife of
the forest. Nature asks only man's
efforts in conservation.
For more information circle 137 on coupon
ARTS & CRAFTS
Alaskan Eskimo Arh 24sl ART COUNCIL
$18. With written commentary.
For more information circle 138 on coupon
American Painters 1815-1865: Part I.
45 si ART COUNCIL. $34. From
Boston Museum of Fine Arts Karolik
Collection, shows still-life, portraits,
genre, marines, primitives. V/ritten
commentary.
For more information circle 139 on coupon
American Painters 1815-1865: Part II.
31 si ART COUNCIL. $24. Also from
Karolik collection, shows landscapes-
Written commentary.
For more niformation circle 140 on coupon
Art Slide Sets si ART COUNCIL 2x2 Ko-
dachromes with written commentary.
Primitive Art, Children's Art, Foreign
Poster Art, Design Elements, Modern
Jewelry, Historic Textiles, Japanese
Masks, Prints, Toys.
For more information circle 141 on coupon
Australian Bark Painting. 8 sl ART
COUNCIL $6. Map and printed com-
mentary included.
For more information circle 142 on coupon
Color and Texture in Alcoa Aluminum
Finishes mp MODERN 19min sd col
free. Applications and design versa-
tility of colors and textures in alumi-
num finishes.
For more information circle 143 on coupon
Cubism mp CINEMA 16 17min sd col
r$12. Aims and techniques of this
school of art explored in a con-
sistently provocative survey featuring
many outstanding Cubist paintings
from European museums unknown In
this country, accompanied by an
authoritative English narration.
For more information circle 144 on coupon
Design Sources: Human Face and Figure
fs VEC 28fr si b&w $3.50. Some of
the many ways in which the figure and
face may be used as a source of de-
sign problems.
For more information circle 145 on coupon
Freight Stop mp CINEMA 16 lOmin sd
b&w r$5. A poetic documentary not-
able for its creative editing conveys
the sounds, images, and peculiar nos-
talgia of a visit to a small Kansas
railroad center.
For more information circle 146 on coupon
How to Paint in the Chinese Way mp
ATHENA 10m in sd col $110. Process
of rubbing sticks of pigment in shal-
low pans of water produces the water
colors used. The artist then plans her
picture. The picture is created using
color mixed on the brush as well as on
the palette. All work is completely
free hand. Makes clear the Chinese
theory of composition. Done by Ma-
dame Yee Ping Shen Hsu.
For more information circle 147 on coupon
Let's Take Pictures mp RIKEN 1 3min sd
col free- Problems of picture taking
from fast-action shots to glamour por-
traits with information on lighting con-
ditions, films, and techniques.
For more information circle ^8 on coupon
Museum of Modern Art Films Extensive
collection of film classics of exceptional
artistic and historical importance. Send
for catalogs and exhibition terms-
For more information circle 149 on soupon
Out of a Chinese Painting Brush mp
ATHENA lOmin sd col $110. Chi-
nese mastery of brush-work in water
color technique and the poetic inter-
pretation of nature as shown by Pro-
fessor Chang Shu-Chi-
For more information circle 150 on coupon
Painting Pictures About People mp IFB
20min sd col $118- Action centers on
an instructor illustrating the possibili-
ties of different experimental tech-
204
EdScreen & AV Guide — April, 1958
niques in using tempera. The demon-
strator uses sponges, large varnish
brushes, spools, and other tools to
achieve different effects. In the last
half of the film students of all ages
are seen making pictures of people.
For more information circle 151 on coupon
Paftern for a Sunday Affernoon mp
CINEMA 16 8min sd col r$8. Brass
filings, paints, burlap, paper cut-outs,
and sequins are used for an exuberant
and brilliantly colorful experiment in
free self-expression.
For more information circle 152 on coupon
Paul Tomkowicz, Streetcar-Switchman mp
CINEMA 16 lOmin sd bCrw r$7. An
outstanding poetic documentary in the
best tradition of humanist film mak-
ing. A poignant evocation of the
thoughts and feelings of an old man,
as he works in a city street during a
wintry night.
For more information circle 153 on coupon
INDUSTRIAL ARTS
Boring Tools for Woodworking 9fs STAN-
LEY si b&w $5 set. Types of Boring
Tools, Holding and Boring Tools and
Accessories, How to Bore a Hole, How
to Use the Doweling Jig, How to Use
Expansive Bits, Forstner Bits, Brad
Awls, How to Use Hand and Breast
Drills, How to Use Automatic Push
Drills and Spiral Ratchet Drivers to
Bore Holes, Boring Tools for Use in
Electric Drills, How to Sharpen Boring
Tools.
For more information circle 1 54 on coupon
Homes for a Crowing America mp MOD-
ERN I 5min sd col free. Pictures ex-
citing new homes for contemporary
America and the streamined way in
which they are built by National
Homes.
For more information circle 155 on coupon
It's Easy to Bend mp O'NEIL 17min sd
col free. Bending as a basic metal-
working process — why it is important,
where it has made contributions, and
how it is done.
For more information circle 156 on coupon
You Con't Put a Price on It mp MODERN
1 6min sd col free. Satisfaction one
gets from making something with his
own hands in a home workshop.
For more information circle 1 57 on coupon
INDUSTRY
Automation mp MH 84min sd b&w $275.
Taken from the "See It Now" TV pro-
gram, it presents viewpoints on auto-
mation ranging from that of a union
worker to those of a college professor
and shows how automation is used to-
day.
For more information circle 1 58 on coupon
Chocolate Tree mp MODERN 27min sd
col free. Where chocolate comes from
and how it is mode.
For more information circle 1 59 on coupon
TO TEACH EFFECTIVELY
TO LEARN READILY
You Need Materials
WRITE
TODAY FOR
CATALOG
Jvdy
®
THE JUDY COMPANY
310 N.Znd St.. Minneaoolls 1 . Minn.
Copper Network mp USBM 25min sd col
free. The utilization of copper, from
the digging of the ore to the making
of a wide range of electric wire and
cable, is depicted.
For more information circle 160 on coupon
Raisins You Buy mp USDA 5min sd col.
How California raisins are cleaned,
processed, and packaged. Role of the
Inspection Service, U.S.D.A.
For more information circle 161 on coupon
Steel Valley mp SCHMIDT ISmin sd b&w
free. Token within the plants of Shar-
on Steel Corp. in western Pennsylvania
and Ohio to show all of the spectacular
phases of steel making; uses of steel
depicted.
For more information circle 162 on coupon
LANGUAGE ARTS & STUDY SKILLS
English at Work; Course One I 2fs SCRIB-
NER'S si col $36 ea $3.50. Corre-
lated with English at Work, Course
One, Grade 9 by Bryant-Howe-Jen-
kins-Mann. Con.plete Sentence, Sen-
tence Fragments, Punctuation, Verbs,
Right Verb, Plurals and Possessives,
Adjectives and Adverbs, Simple Sen-
tence, Quotations — the Compound
Sentence, Complex Sentence.
For more information circle 163 on coupon
Manuscript Handwriting Book 1 6fs
SCRIBNER'S col si $16 ea $3.50.
Correlated with Stone and Smalley
Manuscript, Basic Handwriting Book I :
How to Make c,o,a,l,t; How to Make
d,g,i,u,y,w; How to Make n,m,r,h,s,e,l;
How to Make i,q,x,z; How to Make
b,p,v,f,k,0,S; Capital Letters and Re-
view of Small Letters. Primary.
For more information cricle 164 on coupon
Manuscript Handwritme, Bas'c Handwrit-
ing Book 2 6fs SCRIBNER'S si col $16
ea $3.50. Correlated with Stone and
Smalley Manuscript, Basic Handwriting
Book 2. Review of Letters; Introduc-
tion of Slant, Curved Forms of k and
V — How to Make Numbers, Review of
Capital Letters and Their Use — Punc-
tuation, Preparation for Joinings —
Drills for Rhythm and Fluency, First
Real Joinings, Second Joining Strokes
— Reviews — Tests of Good Writing.
Primary.
For more information circle 165 on coupon
MENTAL HEALTH & PSYCHOLOGY
Bright Side mp MHFB 23min sd b&w
$125. Depicts a well-integrated fam-
ily during work and play. Shows them
at a family picnic where everyone has
a chance to help, to be needed, to do
something new, to be a part of an ex-
citing outing.
For more information circle 166 on coupon
Child is Born in Asia fs VEC 32 fr si
b&w $3.50- Produced in cooperation
with UNICEF, discusses training of the
midwife OS a key to preventing the
high death rate in childbirth.
For more information circle 167 on coupon
My Pop's a Lineman mp STOUT I6min
sd col $135. Shows that kites caught
in high tension wires are a serious
menace when trying to extricate them,
that trees and branches conduct dan-
gerous amounts of current; how shoot-
ing insulators off high tension lines en-
dangers lives; how safety in a car in
contact with a high tension line de-
pends on remaining in the cor; other
facts.
For more information circle 168 on coupon
Operation Survival mp BRAY 17min sd
b&w free. Use of survival equipment
— parpchutes, life-vest, and raft —
demonstrating their versatility and im-
portance in scientific research pro-
grams ond civilian activities.
For more information circle 169 on coupon
ECCO'1500
FILM CLEANER
Cleans — Lubricates —
Prevents Dust Static
Speedroll
Applicator
Clean ond inspect your film in one easy
operation. Operates effectively at several
hundred feet per minute. Save time, fluid,
labor, and money. Lifetime bokelite con-
struction. Eliminates waxing. Absolutely
safe and NON-TOXIC . . . NON-INFLAM-
MABLE. Widely used by schools, colleges
and film libraries. ^70 ^O
Ecco No. 1500 Applicator ^A^.JW
Ecco No. 1 500 cleaning fluid, quart, S2.50
Gallon, $9.60
Ecco No. 2000 cleaning fluid for
NEGATIVES quart, $1.95
Gallon, $6.!
50
ALL FILM HANDLING SUPPLIES
IN STOCK
Acetone, per quart $1.40
Per gallon, $4.50
Ethyloid Film Cement, pint SI .80
Film Handling gloves, per dozen S1.9S
Gaico Filmeter stop watch, Swiss jewelled
movement. Measures equivalent footage
for 16mm and 35mm film $29.50
THE CAMERA MART INC.
1845 Broadway lot 60 St.) N. Y. 23
PLozo 7-6977
for the price off
Now you can get 10 flrst-llne
1 6inm sound projectors for a
price you'd expect to pay for
9. The NEW 1958 Kodak
Pageant Sound Projector,
Model AV-08S, lists for only
$439*. See this remarkable
new Pageant at your Kodak
A-V dealer's. Or write for
details to:
*ihi price, lub/ecf fo
change without noffca.
EASTMAN KODAK COMPANY
Dept. 8-V, Rochester 4, N. Y.
EdScreen & AV Guide — April, 1958
205
LOUIS DE ROCHEMONT ASSOCIATES
presents . . .
EXPLORING SPACE
16mm Sound ... 26 minutes
Co/or Sale-$1 75.00 B&W Sale-$ 100.00
Rentol— $ 1 5.00 Rental— $ 1 0.00
A spectacular blending of science and show-
manship illustrating the development of the
modern rocket and America's venture into
outer space.
St'Tid for fret' ditnloR
LOUIS DE ROCHEMONT ASSOCIATES
Film Library Dept. E.S.
267 W. 25th St. New Yorii I, N. Y.
MU 4-0204
THE GOOSE AND
THE GANDER
1 reel, kindergarten-primary film
new release
FILM ASSOCIATES
OP CALIFORNIA
10521 SANTA MONICA BLVD. LOS ANGELES 25. CALIF.
PHASE FILMS
The I'hase Films are mature single- purpose films
presenting the most significant microbiological phe-
nomena disclosed in living organisms by the Nobel
winning Phase-Contrast method.
Photography of living organisms NOT ANIM.\TION.
Write for Titles. Descriptive Folders or Prerlewg.
ARTHUR T. BRICE
Phase Films Ross. California
LIFE IN HAITI
— Social Studies, Elem. Thru High School.
— an up to date color film of this neighbor
republic. The simple outdoor living of the
people in town and rural areas.
(77 Minutes — Sale only - $160.00)
Write for catalog and previews.
Pat Dowling Pictures
1056 S. Robertson Blvd.
Los Angeles 35, Calif.
otoAfi
to show
the proper method of displaying
ond paying respect to the flag
16 mm — sound— color— 14 minutes
/imieii' iM-iJdne^ fn-nilnhh
INDIANA UNIVERSITY
audio ■ V i $uo I center
Bloomington, Indiana
Packing and Maintenance of Chain Type
Porachutes mp BRAY 18min sd b&w
free. Step-by-step procedure demon-
strates the simplicity of the construc-
tion and the pocking of this type of
parachute.
For more information circle 170 on coupon
World Alone mp ASSOCIATION 30min
sd bCrw free. An unusual blend of ab-
straction ond documentary, depicting
the loneliness of potients in a typical
mental hospital. By the use of light
and shadows, dramatizes the dilemma
of patients hampered by inadequate
facilities and not enough personnel.
Narrated by Eric Sevoreid.
For more information circle 171 on coupon
Your Safety First mp ASSOCIATION
13min sd col free. Cartoon treatment
combines history of the automobile
with safety facts and a tongue-in-
cheek look at 3-D TV and the drivers
and autos of the year 2000.
For more information circle 1 72 on coupon
PRIMARY GRADE MATERIALS
Children in Spring mp EBF 1 1 min sd col
$120 b&w $60. Children search for
and recognize the signs of spring —
bursting of leaves, opening of flowers,
emergence of tulips; picnics occur;
tadpoles and baby birds ore noted; a
vegetable garden is begun. Pri.
For more information circle 173 on coupon
Disney Children's Story Teller Albums
9rec DISNEYLAND. Each album in-
cludes 1-12" LP record giving the
story and songs of a familiar Walt
Disney motion picture; Bambi, Dumbo,
Pinocchio, Day at Disneyland, Perri,
Cinderella, Peter and the Wolf, Old
Yeller, We're the Mouseketeers. Each
$3.98.
For more information circle 174 on coupon
Dress for Health mp EBF 1 0min sd col
$100 b&w $50. By observing a pair
of delightful twins, Peter and Polly,
children learn why we wear different
kinds of clothing at various seasons
of the year. Pri.
For more information circle 175 on coupon
Insech Around Us 5fs JAM si col $24.50
eo $5.75. Finding Out About Insects
(25 frames). Insect Homes 123),
How Do Insects Protect Themselves
(24), Our Insect Enemies and Insect
Friends (23) , Collecting Insects (24).
Pri.
For more information circle 1 76 on coupon
Little Red Riding Hood mp BAILEY
I 1min sd col $100 b&w $50. Told in
three-dimensional animation, this is a
revised version of a previous release
edited especially for showing to pri-
mary children. Pri.
For more information circle 177 on coupon
Living and Non-Living Things mp COR-
ONET llmin sd col $100 b&w $55.
Tony learns the five basic differences
between living and nonliving things.
In observing his dog and fish, plants,
clouds, rocks, and other phenomena,
he recognizes the choroteristics of
these things which distinguish the two
great groups. Pri.
For more information circle 178 on coupon
Official Mickey Mouse Club Records: 5
new titles rec DISNEYLAND available
at 45 and 78 rpm. We're the Mouse-
keteers, Mickey's Big Show, Walt Dis-
ney's Perri, Karen and Cubby, Walt
Disney's The Saga of Andy BurneH.
For more information circle 179 on coupon
Pussycat That Ran Away mp BAILEY
21 min sd col $190 b&w $90. During
the seorch for his lost pussycat, young
Eric learns the importance of obeying
his parents and of being kind to his
little brother, Jan. Produced in Nor-
way. Pri.
For more information circle 180 on coupon
Walt Disney Adventure Stories 8fs EBF si
col ea about 50 frames $48 ea $6. The
whimsical Disney flavor is lifted from
the original motion pictures and re-
tained in a carefully designed format
arrived at through the collaboration
of Dr. Paul A. Witty. Peter Pan, Lody
and the Tramp, Adventures of Johnny
Appleseed, Adventures of Pecos Bill,
Adventures of Mr. Toad, Legend of
Sleepy Hollow, Peter and the Wolf,
Brave Little Tailor. Pri.
For more information circle 181 on coupon
Walt Disney Fantasy Stories 8fs EBF si col
eo about 50 frames $48 eo $6. Based
on o number of familiar Walt Disney
productions with the collaboration of
Dr. Paul Witty. Alice in Wonderland,
Cinderella, Dumbo, Ferdinand the Bull,
Ben and Me, Little House, Morris the
Midget Moose, Lambert the Sheepish
Lion. Pri.
For more information circle 182 on coupon
Watch Out for Strangers fs VEC 14fr si
b&w $3.50. Especially posed by school
children as on important safety mes-
sage for boys and girls. Pri.
For more information circle 183 on coupon
RELIGION & ETHICS
A. D. 29 fs CEP 50fr si col. Thoughts and
feelings of the disciples on the days
following the crucifixion. Two scripts
are supplied, for children and for adult
worship service.
For more information circle 184 on coupon
A Look at the Book Series 1 3mp UNUS-
UAL 14min ea sd col $175 b&w
$87.50 series col $1,950 b&w $950.
Short sermons, based on the Bible, give
answers to important questions. The
questions are concerned with What is
the Gospel, How Can I know God's
Will for My Life? What do Preachers
Mean When They Say a Man has to be
Born Again? Will We Ever Be Able to
Build a Peaceful World? How Can I
Be Sure Which is the Right Church?
and others.
For more information circle 185 on coupon
The Amish Folk fs PHOTO ARTS si col
$7 r $3. The Pennsylvania Dutch
country customs, manners and life of
the old-order Amish who preserve
their religious and social exclusivity
despite the changes all about them.
One-room schoolhouses, cooperative
barn raisings, horse-drawn buggies and
severe garb are shown in this unique
filmstrip. JH SH C A
For more information circle 186 on coupon
The Easter Song sfs SVE col 25fr $5.50.
With LP rec $8.50. Based on the book
"Ke Sooni" (Friendship Press), Korean
girl who attends Christian school fi-
nally persuades her non-Christian
grandmother to attend Easter services.
Int. 6-10
For more information circle 187 on coupon
Great Christian Missionaries 4fs SVE sd
col complete $28 without records $22.
Each strip with record $9, without rec-
ords $6. Makes the lives of outstand-
ing Christian missionaries real and ex-
citing— shows the spiritual impact of
Christianity in Action. Albert Schweit-
zer (Jungle Missionary) 50 frames,
Toyohiko Kagawa (God's Man in Ja-
pan) 45 frames, Adoniram Judson,
and Frank Laubach.
For more information circle 188 on coupon
Jesus, The Friend 4sfs LP 7" FAMILY sd
col $19.50 es fs $5.25 rec $2. For 4-
5-year-olds. Levi Becomes Jesus'
Helper (20fr); Jesus and the Children
(23); Jesus Visits Zaccaeus (22);
Jesus Visits Mary and Martha (22).
Pre-pri
For more information circle 189 on coupon
206
EdScreen & AV Guide — April, 1958
North American Community mp 6FC
29min sd col $180. A film on home
missions, it covers the special Christian
concerns in the North American com-
munity- Featured is footage showing
the great vigor of Puerto Rico — build-
ing churches, cleaning up her cities,
moving ahead to solve knotty problems
like over-population, one-crop system,
illiteracy, and other concerns. Also
pictured are Alaska, Hawaii, Haiti, and
Mexico.
For more information circle 190 on coupon
SOCIAL STUDIES: Geography
Baltimore fs VEC 26fr si b&w $3.50-
Landmarks important in our nation's
history, institutions of learning, indus-
trial growth of the city. Int.
For more information circle 191 on coupon
Canada — Treasure Land of the North 8fs
SCRIBNER'S si col $28 ea $4. De-
signed to give children an understand-
ing of Canada, its people, and its way
of life. Stresses similarities between
our country and Canada. Canada —
Our Good Neighbor to the North, Can-
ada from Sea to Sea, History of Can-
ada, People of Canada, Canadians at
Work (2 parts), Canadian Handicrafts,
Canadians at Play.
For more information circle 192 on coupon
Canadian Wheat mp NFBC 3lmin sd
b&w. Animated sequences depict the
geological and climatic changes that
took place to produce the conditions
favorable to groin growing; live-action
shows mechanized wheat forming, re-
search, grading and inspection. Int.
For more information circle 193 on coupon
Caribbean Souvenirs mp DELTA 28min sd
col free. Cuba, Jamaica, Haiti, the
Dominican Republican, and Puerto Rico
as seen by a business girl on flying
Caribbean trip.
For more information circle 194 on coupon
Face of the South mp BFC 29min. sd col
$180.00. Documentary analysis of re-
lationship of economic status to civil
rights. Narrated by George Sinclair
Mitchell, Ph.D., southern-born author,
economist. Produced by Presbyterian
Church USA.
For more information circle 195 on coupon
Great New South mp DELTA 28min sd
col free. Pulp and paper plants, oil
refineries, steel mills, vast hydroelec-
tric systems, new Southern homes with
electrical appliances, farm scientists at
work, new cotton mills, synthetic fibre
plants, etc.
For more information circle 196 on coupon
Ireland Today fs VEC 24fr si b&w $3.50.
Struggles for independence, character
of the land and people, occupations,
government, education, language, re-
ligion, culture, historic landmarks, nat-
ural beauty.
For more Information circle 197 on coupon
Lambert Foundation French Slides: 3rd
Set. Includes Street Signs in Paris,
Rural France, Versailles, Sightseeing in
the Louvre Museum, Peasant and
Town Life in the Middle Ages. Each
set 30 slides at $7.50 per set.
For more information circle 198 on coupon
Learning to Use Mops 6fs EBF si col eo
about 48 fr $36 ea $ 6. Reading Di-
rections on Mops, Measuring Distances
on Maps, Locating Places on Maps,
Reading Physical Maps, Reading Po-
litical and Economic Maps, Studying
an Area Through Mops. Int.
For more information circle 199 on coupon
Mexican Village Coppermokers mp
BAILEY lOmin sd col $100. In the
little village of Mijas the (jeople follow
0 pottern of coppermaking estoblished
before the coming of the Spanish mis-
sion. Their methods are shown in
detail, their sales of completed wares,
and the fiesta which follows.
For more Information circle 200 on coupon
Panama Canol mp CORONET llmin sd
col $100 b&w $55. Tracing the his-
tory of the canal, explains how it op-
erates and its significonce to world
transportation. Includes a trip through
the canal. Int.
For more information circle 201 on coupon
Puerto Rico, Queen of the Caribe«s mo
DAVIS ISmin sd col $150 b&w $75.
1 5th century streets and ancient forts,
tropical flora, San Juan Bautisto Day
celebration, industries, homes and
beaches.
For more information circle 202 on coupon
Sicily, Island of the Sun mp DAVIS
15min sdcol $150 b&w $75. Palermo
the capital city, Greek and Roman
ruins. Tarantella dancers, puppet per-
formance, hand carved and painted
carts, Arabic methods of fishing.
For more information circle 203 on coupon
This is Bermuda mp MODERN 29min sd
col free. A beautiful travelogue of the
country available for secondary and
adult groups.
For more information circle 204 on coupon
Virgin Islands, U.S.A., mp DAVIS 1 5min
sd col $150 b&w $75. Donish influ-
ence in the streets and markets, lond
crabs in swamp areas, historicol lond-
marks, native waterfront activities.
Steel Band playing Calypso.
For more information circle 205 on coupon
Water for the West mp USDA 25min sd
col & b&w. The Rocky Mountain wa-
tershed furnishes water for hundreds
FREE INFORMATION SERVICE COUPON
To EdScreen & AVGUIDE, 2000 Lincoln Park West,
Chicago 14, III.
I am interested in receiving more information or a demon-
stration of the item or items I have indicated by encircling
the code numbers corresponding with code numbers on list-
ings of new A-V materials and equipment in your Apr.
1958 issue:
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102
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zation or
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^fhnt
EdScreen & AV Guide -
— April
1958
THE PIXMOBILE PROJECTION TABLE
FOR ysE
Save time . . . save storage space. Prepare
your visual presentation in advance on the
portable Pixmofaile, roll it in, show it, store
your equipment on it. Sponge rubber top,
large enough for both movie and slide pro-
jector. Has 4" wheels, equipped with brakes
that hold on incline. Vibrationless. Several
models and heights. 42" »«We only $32.9S.
OPTIVOX PORTABLE EASEL
FOR BETTER CHART TALKS
Make a better showing with the versatile
OPTIVOX, suitable for either floor or table.
Steel working board, finished in "riteon"
green, is adaptable for chalk, charts, or mag-
nets. Aluminum legs fold into compact unit.
Only $39.95. Carrying case, lamps optional.
Write for Literature ond Name of Dealer.
Seme Deoler Territories Open. Write...
THE ADVANCE FURNACE CO.
2310 EAST DOUGLAS WICHITA. KANSAS
207
of communities from the Mississippi
to the Pacific. Forest end watershed
scientists experiment to find the best
ways of increasing the yield of useful
water without damaginng soil and for-
est resources.
For more information circle 206 on coupon
West Indies: Geography of the America
mp CORONET I Imin sd col $100 b&w
$55. Stressing the varied population,
terrain, resources and opportunities for
economic growth of the islands, ex-
amines modern trends toward industry
and the older traditions of large plan-
tations and small farms roising a va-
riety of semi-tropical food crops. Int.
For more information circle 207 on coupon
West Indies Ho mp DELTA 26min sd col
free. An exotic voyage of discovery
among colorful tropic countryside,
quaint native folkways, city life.
For more information circle 208 on coupon
Wildlife and Timber mp USDA 7min sd
col & b&w. The interesting manage-
ment relationship between wildlife and
timber in the Ocola National Forest in
Florida.
For more information circle 209 on coupon
Wisconsin Geography Series 3mp WIS-
CONSIN sd col apply. Includes scenes
from 1 59 places in 59 Wisconsin towns
and cities, representing 38 counties.
Wisconsin Geography — An Introduc-
tion, Wisconsin Mining and Manufac-
turing, Wisconsin Agriculture.
For more information circle 210 on coupon
Yugoslav Village mp CORONET 28 min sd
b&w $41.25. Life in a small village
in Central Bosnia: home life, working
in the fields, children going to school,
excitement of a market day in Sara-
jevo; methods of travel; articles of
trade; religious life. Int.
For more information circle 211 on coupon
Yugoslavia mp CORONET I Imin sd b&w
$55. Surveyed are the costal moun-
tain ranges, associated offshore islands,
inland mountainous region, Neretva
river system, wooded mountain areas,
plain of the Danube; city life in Sara-
jevo and Belgrade; farming conditions;
economic development of the country.
JH.
For more information circle 212 on coupon
Advertisement
HELPFUL BOOKS
AUDIO-VISUAL METHODS IN
TEACHING: REVISED AND EN-
LARGED. By Edgar Dole. 544 pp.
Illustrated; and with 49 full-color
plates. The Dryden Press, 1 1 0 West
57th St., New York 19, N. Y. 1954.
$6.25.
By William Lewin and Alexander
Frozier. Illustrated. Educational &
Recreational Guides, Inc., 10 Broinerd
Rood, Summit, New Jersey. $4.75.
THE AUDIO-VISUAL EQUIPMENT
MANUAL. By James D. Finn. Pub-
lished under the general editorship of
Edgar Dole. 384 pp. 1400 illustra-
tions. The Dryden Press, 1 1 0 West
57th St., New York 19, N. Y. 1957.
$9.50.
EDUCATORS GUIDE TO FREE FILMS.
Compiled and Edited by Mary Foley
Horkheimer and John W. Diffor. Edu-
cational Consultant, John Guy Fowlkes.
17th Annuol Edition, 1957. Educa-
tors Progress Service, Dept. AVG,
Randolph, Wis. $7.00.
AUDIO-VISUAL MATERIALS: THEIR
NATURE AND USE. Revised Edition.
By Walter Arno WiHich and Charles
F. Schuller. 570 pp. 249 Illustrations,
14 Color Plates. Harper & Brothers,
49 E. 33rd St., New York 16, N.Y.
1957. $6.50.
EDUCATORS GUIDE TO FREE SLIDE-
FILMS. Compiled and Edited by Mary
Foley Horkheimer and John W. Diffor.
Ninth Annual Edition, 1957. Educa-
tors Progress Service, Dept. AVG,
Randolph, Wis. $5.00.
MANUAL OF AUDIO-VISUAL TECH-
NIQUES. By Robert de Kieffer and
Lee Cochran. 220 pages. 1955. Pren-
tice-Hall, Inc., Englewood Cliffs, New
Jersey, $3.75.
EDUCATORS GUIDE TO FREE TAPES,
SCRIPTS, AND TRANSCRIPTIONS.
Compiled and Edited by Walter A.
Wittich, Ph.D., and Gertie Hanson
Hoisted, M.A. Fourth Annual Edition,
1958. Educators Progress Service,
Dept. AVG, Randolph, Wis. $5.75.
MITCHELL'S MANUAL OF PRACTI-
CAL PROJECTION. 450 pp. Illus-
trated and cross-indexed. Covers
every aspect of motion picture pro-
jection. Material presented in easily
understood language — not too tech-
nical, yet technically occurote. Most
complete and practical handbook for
projectionists ever published. Inter-
nationol Projectionist Pub. Co., 19
West 44 Street, New York 36, N. Y.
$6.00.
TAPE RECORDERS AND TAPE RE-
CORDING. By Harold D. Weiler. 192
pp. Radio Magazines, Inc., P. O. Box
629, Key ES, Mineola, N. Y. 1956.
$2.95 or $3.95 (hard cover). Writ-
ten for the amateur and semi-profes-
sionol tope recordist, the book gives
special emphasis to the use of tope
recording in education.
STANDARDS OF PHOTOPLAY AP-
PRECIATION. A Course of Study in
Photoplay Appreciation, Including a
Photoplay Approach to Shakespeare.
A WINDOW TO THE CHILD'S MIND
— Alpork's New Educational Hand-
boek by Dorothy R. Luke, 268 pp.
The first authentic analysis of Helen
Porkhurst's recorded interviews with
children. An indispensable guide for
teachers. 1955 Storbridge Publica-
tions, P.O. Box 574 Grand Central
Station, New York 17, N.Y. $3.50.
SOCIAL STUDIES: Government
Communist Weapon of Allure mp USA
34min sd b&w free. Techniques and
methods employed by Soviet agents
based on four "human hungers"- — to
belong, recognition and status, leader-
ship, and a desire to be led.
For more information circle 213 on coupon
SOCIAL STUDIES: History
Paul Revere's New England study prints
in color. AVE 16 prints Il"xl3" in
size showing colonial living in the
years 1735 through 1800. Int.
For more information circle 214 on coupon
United States Expansion: Northwest Terri-
tory mp CORONET I4min sd col $125
b&w $68.75. Recreates events lead-
ing to the opening of the Northwest
Territory. Shows men and work of the
Ohio Company o f Associates, ordi-
nances providing for the territory's ad-
ministration, and the pattern of state-
hood established at this time. SH.
For more information circle 215 on coupon
SOCIAL STUDIES: History
Bottle for Liberty 7fs JAM col sd. Sec-
tions include: The Challenge, Freedom
in Civics, in Education, in Religion, in
Economic Order, in Law and Order,
and Freedom in Social Order.
For more information circle 216 on coupon
Ceremonial Pipes mp OKLAHOMA 1 6min
sd col $160 r$5- Symbolism and tradi-
tions of the sacred ceremonial pipe of
the North American Indian.
For more Information circle 217 on coupon
Civil War 8fs EBF col si ea about 50
frames $48 ea $6. Colorful mops and
realistic paintings by nationally known
artist and illustrator, Anton Kurko.
Causes of the Civil War, From Bull
Run to Antietom, From Shiloh to
Vicksburg, The Civil War at Sea, Get-
tysburg, Sherman's March to the Sea,
Road to Appomatox, Reconstruction
Period. JH.
For more information circle 218 on coupon
Colonial Living mp IFB 1 5min sd col
$135. Life in colonial home in the
English colony of Virginia: architec-
ture, home interiors, home life, print-
ing, work of colonial craftsmen.
For more information circle 219 on coupon
India: Introduction to Its History mp
EBF 16min sd col $150 b&w $75. The
early history of India, shrouded in leg-
end; invasion by the Moslems in the
tenth century; opening of the sea
routes and their effect on India's
coasts; two hundred years of English
rule; spread of Indian Nationalism. JH.
For more information circle 220 on coupon
Nazi Propaganda Films: II mp MMA
40min sd b&w r$12. The preoccupo-
tion with death, and with resurrection
through multiple reincarnation in the
Party, which pervades most Nazi prop-
aganda films is here illustrated in on
actual newsreel of the funeral of Nazi
"martyr," Horst Wessel; a staged re-
construction of the same funeral in
the film Hans Westmor, and the short
elegy. Fur Uns.
For more information circle 221 on coupon
News Parade of the Yeor mp UWF 1 Omin
sd b&w. Annual review of important
world developments during 1957. Also
available in silent and 8mm versions.
For more information circle 222 on coupon
Ploins Indian Culture Series 3mp OKLA-
HOMA- Designed to preserve faith-
fully the authentic lore, music ond
dance of the Plains Indian. Old Chief's
Dance (9min sd col $75 r$3 ) , Talking
Hands (sign language' — 20min sd col
$ 1 90 r$5 ) , War Donee, ( 1 2min sd col
$125 r$4).
For more information circle 223 on coupon
208
EdScreen & AV Guide — April, 1958
HEW PUBLICATIONS
Aetna Educational Safety Films 5 pages.
Lists all free loan titles now available
from the company.
For more information circle 224 on coupon
AISi Reference and Audio-Visual Ma-
terials on Iron and Steel 68 pages. Lists
0 variety of printed and audio-visual
materials for specific topics dealing
with iron and steel.
For more information circle 225 on coupon
Brandon Films International Film Classics
Rental Catalog 134 pages. Lists for-
eign and domestic films and short sub-
jects available for rental.
For more information circle 226 on coupon
Disneyland Records and Albums 1 2
pages. Long-playing records offer
tunes and tales associated in large
part with Walt Disney productions and
enterprises.
For more information circle 227 on coupon
EK Foundation for Effective Audio-Visuol
Projection 20 pages. Details proper
methods of setting up for and project-
ing a variety of projected materials.
For more information circle 228 on coupon
Exakta Nature and Wildlife Photography
Brochure. Frea. Describes how J. E.
Johnson, staff photographer for the
Florida State Commission of Game and
Freshwater Fish approaches animal
photography.
For more information circle 229 on coupon
Hunter Douglas. Get the Perfect Answer
t3 Classroom Light Control Problems.
Folder describes Flexalum Venetian-
type audio-visual blinds.
For mere information circle 230 on coupon
IFB Spanish Readers Correloted with
Films. Films and Textbooks now avail-
able include; Vamos a Colombia,
Vrmos a Guatemala, Vomous Al Peru.
The readers were prepared by Carlos
Castillo, University of Chicago.
For more information circle 231 on coupon
Meston's Armchair Travel Quarterly 50
pages. Catalog of 35mm color slides
with detailed descriptions in categories
covering the U. S. ond 100 foreign
countries.
For more information circle 232 on coupon
NAVA Fourth Edition: Audio-Visual
Equipment Directory 200 pages. $3.75.
Revised listings of all kinds of audio-
visual equipment complete with pic-
tures. New features include section on
Reading and Tachistoscopic Devices,
serial number index for 16mm pro-
jectors, projection and exciter lamp
table, projection image size tables.
For more information circle 233 on coupon
Omegatape Stereo Puts You in the Cen-
ter of the Sound 24 page catalog of
stereophonic and monaurel pre-re-
corded tapes available on a sales basis.
For more information circle 234 on coupon
Revere Models for 1958 36-page catalog
of 8mm cameras, stereo cameras, 8mm
projectors, 16mm cameras and projec-
tors, splicing and editing eqquipment,
2x2 projectors including automatic ma-
chines, and tape recorders.
For more information circle 235 on coupon
SVE 1958 Handbook of Lenten, Easter,
Spring Filmstrips. Describes 68 full-
color filmstrips, complete with actual
illustrations, full descriptions, and sug-
gested utilization.
For more information circle 236 on coupon
Victor's 10 Points to Check In Selecting
a 16mm Sound Projector 5-page folder
suggests ways of selecting a machine
for maximum performance and effi-
ciency.
For more information circle 237 on coupon
News in the Trade
CRUBER MAKES SALES CHANCE
The "Wheelit" mobile projector table
is now being sold by its manufacturer,
Cruber Products Co., 2223 Albion Street,
Toledo, Ohio. Previous arrangement with
the Wheelit Sales Company has been
d'scontinued. The Cruber firm is now
retaining its own sales organization, con-
tacting audio-visual dealers direct, for
the distribution of its extensive and
varied line of folding and non-folding
pro;ector and office machine carriers.
FAMILY FILMS TO RELEASE
40 NEW FILMSTRIPS
Family Filmstrips, Inc., a division of
Family Films, producer of religious mo-
tion pictures, makes its entry into the
church filmstrip field with an initial
offering of 40 titles, all in color with
sound on long-play records, for mid-
summer release. Nine units of related
subject matter are arranged four to a
"kit" and four special Christmas subjects
complete the offering.
Levels represented are as follows:
kindergarten, pre-teens, young teens,
older teens and Christian home and fam-
ily life, as well at the Christmas offer-
ings.
Family Filmstrips will be sold through
regular Family Films dealers, including
denominational and other film libraries,
in all parts of the country. Further par-
ticulars may be obtained by writing Film-
strips, Inc., 5823 Santa Monica Blvd.,
Hollywood 38, California.
"NOW IT CAN BE TOLD" — in 16mm
One of the most highly rated of tele-
vision programs, John Nesbitt's "Now
It Can Be Told," has just been released
for 1 6mm use by schools, churches,
libraries and similar non-theatrical audi-
ences. Such stars as Bette Davis, Thomas
Mitchell, Greer Carson, Thelma Ritter,
Hugo Haas and many more play the
leads in stories that fit well into history,
literature, science, music, health and
other subject areas. Added to the con-
tribution each makes to its own subject
area is the good example given of high-
ly interesting, culturally worthwhile TV
fare. All are b&w, 3-reelers, and are sold
outright at $135. Exclusive distributor is
Carousel Films, Inc., David B. Dash, 1501
Broadway, New York 36.
DIRECTORY OF LISTED SOURCES
AETNA Casualty and Surety Co., Hartford
15, Conn.
AISI: American Iron and Steel Institute, 150
East 42nd St., New York 17.
AMPEX Audio Inc., 1020 Kifer Road, Sunny-
ART doUNCIL Aids, Box 641, Beverly Hills,
Calif.
ASSOCIATION Films Inc., 347 Modison Ave.,
New York 17. , , ., v, ,
ATHENA Films Inc., 165 W. 46 St., New York
AUDJOTRONICS Corporation, 11057 Wedding-
ton St., North Hollywood, Calif.
AVE: Audio-Visual Enterprises, Box 8686, Los
An-^eles 8.
BAILEY Flims Inc., 6509 DeLongpre Ave.,
Hollywood 28. ,„,..-,
BAUSCH & Lomb Optical Co., Rochester 2,
N Y
BELL b HOWELL Co., 7100 McCormick Rd.,
BEBNDTn-BACH, INC., 961 N. Mansfield Ave.,
Hollywood 38, Calif. ....
BFC- Broadcasting and Film Commission, Na-
tional Council of the Churches of Christ in
the U S A., 220 Fifth Avenue, New York I
BfrJ: Burke & James Inc., 321 S. Wabash
Ave., Chicago 4.
BRANDON Films Inc., 200 W. 57 St., New
York 19
BRAY Studios Inc., 729 Seventh Ave., New
York 19.
NEW MODEL S,
Developed in
the Audio-Visual
Department of
George Peahody
College for
Teachers
Designed for the Classroom Teacher
• Superior base response for sixe of unit
• Records protected against heat damage
by complete isolation of amplifier
• Wide range biaxial speaker
• 10 watt AC amplifier
Meets the classroom teacher's need for a record
player with ruggedness, dependability and high
quality sound reproduction.
PYRAMID ENTERPRISES
L
3815 Trimble Road
Nashville, Tenn.
m fILM DOClOftS'
SPECIALISTS
in the science of
FILM
REJUVENATION
RAPIDWELD Process for:
• Scratch-Removal
• Abrasions • Dirt • "Rain
rapid
Send for Free Brochure
FILM TECHNIQUE
37-02C 27th St., Long Island City l.N.Y.
Founded 1940
"A Very Superior Film in Art Education" •
— Prof. Edwin Ziegfeld, Pres., INSEA •
CHILDREN WHO DRAW •
Hira- children think, teel. srow — a» reflecled In •
iheir drawings. For art teachers, guidance V
workers, teachers (if education. 38 Min. B&W m
with COLOR scenes. Rental f 22. .'ill. Sale tl«.i. #
BRANDON FILMS, INC. •
... llplit KS. 20(1 W. r-,1 SI. New York 19. N. 1. •
••••••••••••••••••••••••••
"KINGS OF COMEDY"
W C. Fields • Chaplin • Keaton
Laurel & Hardy • Chase • Turpin
16 mm Sound - 90 min. - Rental $15
LEWIS FILM SERVICE
1425 E. CENTRAL WICHITA 2, KANSAS
___ MUSICAL
""^~^,;r ■! ' CLASSICS
STEPHEN FOSTER MELODIES
Filmed agatiist lavuh seitings of the OM
South. OM Black Joe. <"amiiti.«n Rac«s,
Swanee RUt-r and others.
ALLEGRETTO , ,
\ charmiiiK Interpretation of four musical
rniiiiK.sitioiis whose themes are taken from
SQUARE DANCE MEDLEY
Featuring Tiny (Mark and the Cactus
Cowljoy Band. Ideal entertainment and
suitable for learning how to square
dance. IGMSt Hovnd. . .$£5.00 e^u-h
Send For li'5*< f'alalon
EdScreen & AV Guide — April, 1 958
209
BRITISH INDUSTRIES Corp., 80 Shore Road,
Port Washington, New York.
CAMERA EQUIPMENT Co. Inc., 1600 Broad-
way. New York.
CEP: Christian Education Press, 1505 Race St.,
Philadelphia 7.
CINEMA 16, 175 Lexington Ave., New York
15.
COLUMBIA Records, 799 Seventh Ave., New
York City.
COMPCO Corp., 2277 W. St. Paul Ave., Chi-
cago 47, III.
CORONET Films, Chicago I Illinois.
DAVIS, Robert, Box 512, Cory, III.
DELTA Air Lines, Atlanta Airport, Atlanta, Ga.
DISNEYLAND Records, 2400 W. Alameda Ave.,
Burbank, Calif.
EASTMAN KODAK CO., Rochester 4, N. Y.
EBf: Encyclopaedia Britannica Films Inc., Wil-
mette, Illinois.
EXAKTA Camera Co., 705 Bronx River Road,
Bronxville, N. Y.
FAMILY Films Inc., 5823 Santa Monica Blvd.,
Hollywood 38.
FILMKARE Products Co., Subsidiary of Vacu-
umate, 446 W. 43rd St., New York 36.
FILMAGIC, Distributor's Group, the. Inc., 204
14th St. N.W., Atlanta 13, Ga.
6PL: General Precision Laboratory Inc., Pleas-
antville, N. Y.
GRAFLEX Inc., 154 Clarissa St., Rochester,
N. Y.
HEITZ, Karl, Inc., 480 Lexington Ave., New
York 17.
HERRICK Machine Works, 2457 Holmes St.,
Kansas City, Mo.
HUNTER DOUGLAS Aluminum Division of
Bridgeport Brass Company, 405 Lexington
Avenue, New York 17.
IFB: International Film Bureau, 57 E. Jackson
Blvd., Chicago 5.
JAM Hondy Organization, 2821 E. Grand Blvd.,
Detroit 1 1 .
LAMBERT Foundotion, Box 352, Gambler, Ohio.
MESTON'S Travels Inc., 3801 N. Piedras, El
Paso.
MH: McGraw-Hill Book Co., 330 W. 42 St.,
New York 36.
MHFB: Mental Health Film Board, Film Service
Department, 13 E. 37 St., New York 16.
MMA: Museum of Modern Art Film Library,
11 W. 53 St., New York 19.
MODERN Talking Picture Service Inc., 3 E. 54
St., New York 22.
NAVA: National Audio-Visual Association Inc.,
Foirfax, Virginia.
NFBC — National Film Board of Canada, 630
Fifth Ave., New York 20.
NYTIMES, Office of Educational Activities,
New York 36.
OKLAHOMA, University of. Educational Ma-
terials Services, Norman.
OMEGATAPE, 854 N. Vine St., Hollywood 38.
O'NEIL-lrwin Mfg. Co., 667 Eighth Ave., Lake
City, Minn.
OPTICS Mfg. Corp., Amber & Willard Streets,
Philodelphio 34.
PANORAMIC Studios, 6122 N. 21st St., Phila-
delphia 38.
PHOTO ARTS Studios, 962 Salisbury Court,
Lancaster, Pa.
PICTURE RECORDING CO., Oconomowoc, Wis.
REVERE Camera Co., Chicago 16.
RIKEN Optical Industries, 521 Fifth Ave., New
York.
SCHMIDT Associates, 342 Modison Ave., New
York 17.
SCRIBNER'S, Charles, Sons, Educational Depart-
ment, 597 Fifth Ave., New York 17.
SHURE Brothers Inc., 222 Hartrey Ave., Evan-
ston, III.
SIMPSON Optical Manufacturing Co., 3200 W.
Carroll Ave., Chicago 24, III.
STANC I L— Hoffman Corp., 921 N. Highland
Ave., Hollywood 38.
STANLEY Tools, Educational Deportment, 1 1 1
Elm St., New Britain, Connecticut.
STANSI Scientific Co., 1231 N. Honore St.,
Chicago 22.
STOUT State College, Audio-Visual Center,
Menomonie, Wisconsin.
SUPERSCOPE, Inc., 780 N. Gower St., Holly-
wood 38, Calif.
SVE: Society for Visual Education Inc., 1345
W. Diversey Pkwy., Chicago 14.
TELEPHONE Engineering Co., Simpson, Pa.
TRIANGLE Projectors Inc., 3706 Oakton Street,
Skokie, lU.
UNUSUAL Films, Bob Jones University, Green-
USA — U. S. Army. Address Signal Officer:
First Army, New York 4; Second Army, Ft.
George G. Meade, Md.; Third Army, Ft.
McPherson, Ga.; Fourth Army, Ft. Sam Hou-
ston, Texas; Fifth Army, Chicago; Sixth
Army, San Francisco; Military District of
Washington (25».
USBM: U. S. Bureau of Mines, Grophic Services
4800 Forbes St., Pittsburgh 13.
USDA: U. S. Dept. of Agriculture, Motion Pic-
ture Section, Washington 25.
UWF: United World Films Inc., 1445 Park
Ave., New York 29.
VEC: Visual Education Consultants Inc. 2066
Helena St., Madison 4, Wis.
VICTOR Animatograph Corp., Division of The
Kalart Co., Inc., Plainville, Conn.
VOIGTLANDER, 4761 W. Touhy Ave., Chicago
WISCONSIN, University of. Bureau of Audio-
Visual Instruction, Madison 6.
ADVERTISED IN THIS ISSUE
( 1 >
( 2 )
( 3 I
( 4 1
( 5 )
( 6 )
( 7 )
I 8 >
( 9 1
1101
(11)
(121
1131
(141
(15)
(161
117)
(18)
(19)
(20)
(21)
122)
123)
(24)
(251
(26)
(27)
(28)
(29)
(30)
131)
Advance Furnace Co. — Pixmobile pro-
jection table and Optlvox easel, page 207
Allied Radio — everything in electronics,
page 186
American Bible Society — teaching aids,
page 203
American Electronics, Inc. — American
Concertone Stereo Tape Recorder, page
162
American Optical Co. — AO Spencer
Opaque projector, page 1 97
Amplifier Corp. of America — magnetic
tape recorder, page 1 86
Audio Devices — audiotape for record-
ing, page 166
Audiofile — library of recordings ap-
praisal service, page 1 86
Audio Master — record and transcription
players, page 1 86
Bailey Films, Inc. — 3 modern Art films,
page 194
Bell & Howell — Filmosound Specialist
*339 projector, pages 158-159
Beseler Co., Chas. — VU-Graph overhead
projector, page 203
Brandon Films — "Children Who Draw"
film, page 209
Brice, Arthur T. — Phase films, page
206
Califone Corp. — phonographs, players,
sound systems, page 186
Camera Equipment Co., Inc. — cameras
and photographic accessories, page 199
Camera Mart, Inc., The — Ecco —1500
film cleaner, page 205
Champions On Films — Sports films and
filmstrips, page 197
Colburn Laboratory, Inc., Geo. W. —
service to producers of motion pictures,
slides, slide-films, page 204
Coronet Films — new educational films,
page 167
Dowling Pictures, Pat — "Life in Haiti"
film, page 206
Eastman Kodak Co. — Pageant Sound
projector AV-085, pages 172, 194, 196,
201, 205
Encyclopaedia Britannica Films — new
"Wisdom Series," page 173
Educational and Recreational Guides, Inc.
— colorful photoplay filmstrips, page 189
Fiberblit Case Co. — film shipping cases,
page 201
Film Associates of California — "The
Goose and the Gander" film, page 206
Florman & Babb — Butt splicing block
and tape recorders, page 1 72
Folkways Records & Service Corp. — Folk
music, page 184
General Precision Laboratory & Nat.
Theatre Supply — closed circuit TV
equipment, page 161
Graflex, SVE — dual purpose still pro-
jector, page 171
Great Moments of the Dance, Inc. — Bal-
let Classics on film, page 192
(32)
(33)
(341
135)
(36)
(371
I 38 I
1391
I 40 1
(41)
1421
(43)
(44)
(45)
I 46 I
147)
(48)
(491
(50)
(51)
(52)
(53)
(54)
155)
156)
(57)
(58)
(59)
(60)
(61)
Gruber Products, Inc. — Wheelit folding
and non-folding carts, page 195
Harwald Co., the — Movie-Mite pro-
jector, page 203
Hunter Douglas — Flexalum AV Blinds,
page 163
Indiana University — "Stars & Stripes
Display" film, page 206
International Film Bureau, Inc. — Foster
Rewind, page 203
Judy Co., the — non-projected materials,
page 205
Keystone View Co. — multi-purpose
overhead projector, page 190
Levolor Lorenfzen Co. — Skylight A-V
blinds, page 169
Lewis Film Service — "Kings of Com-
edy" film, page 209
Long Filmslide Service — Junior Travel
filmstrip in color, page 196
Louis DeRochemont Assoc. — "Exploring
Space" film, page 206
Manhattan Color Laboratory — color film-
strip service, page 196
New York University — Summer Course
in Motion Picture, T-V and Radio,
Theatre, page 192
North American Philips Co. — Noreico
"Continental" tape recorder, page 160
Northern Films — color film on Alaska,
page 192
Ozalid la division of General Aniline Cf
Film Corp.) Projecto-Printer kit, for
making transparencies for overhead pro-
jection, pages 164-165
Peerlees Film Processing Co. — film re-
conditioning, page 170
Portafilms — "Helping Johnny Remem-
ber" film, page 192
Pyramid Enterprises — new Symphonette
record player, page 209
Radio-Mat Slide Co.
203
slide mats, page
Rapid Film Technique — film rejuvena-
tion, page 209
Robins Industries, Inc. — audio acces-
sories, page 184
Select Film Library — musical classics on
film, page 209
Stik-A-LeHer — professional lettering
techniques, page 203
16mm projectors.
Technical Services
page 193
United World Films, Inc. — "The Way
WE Live" Series and other films, page
191
Vacuumate Corp. — film protective pro-
cess, page 203
Victor Animatograph Corp. — A Division
of Kalart Co. — 16mm sound projectors,
16mm viewers. Back Cover
Visual Science — science filmstrips, page
196
Webster Electric — Ekotape 270-A-V
tape recorder, page 185
BOOKLET REQUEST COUPON
To EdSCREEN & AVGUIDE, 2000 Lincoln Park West BIdg., Chicago 14, lir.
Send me booklets offered by the following advertisers in this Mar. issue.
The numbers of the advertisers ore listed above.
NAME (print).
ADDRESS
210
EdScreen & AV Guide — April, 1958
TRADE DIRECTORY FOR THE AUDIO -VISUAL FIELD
KEY: IP) — producers, importers. (Ml — monufocturers. (0) — dealers, distributors, film rentol libraries, protection servicu.
Where o primary source olso offers direct rental services, the double symbol (PD) oppeors.
FILMS
FILMSTRIPS
Aliociatlon Films, Inc. IPD)
Headquarters:
347 Madison Ave., N. Y. 17, N. Y
Rcfionol Libraries:
Broad at Elm, Ridgefield, N. ).
561 Hillgrove Ave., La Grange, III.
799 Stevenson St., San Francisco, Cal.
1108 Jockson St., Dallas 2, Tex.
Bailey Films, Inc. (PDI
6509 De Longpre Ave., Hollywood 28, Col.
■ray Studios, Inc. I PDI
729 Seventh Ave., New York 19, N. Y.
Broadmon Films (PDI
127 Ninth Ave., North, Nashville 3, Tenn.
Contemporary Films, Inc. I PD '
13 E. 37th St., New York 16, N. Y.
Coronet Instructional Films (P)
Coronet BIdg., Chicogo 1, III
Oewling — Pot Dowling Pictures IPDi
1056 S. Robertson Blvd., Los Angeles 35, Col
Family Films
5823 Sonta Monica Blvd., Hollywood 38, Cal.
Ideal Pictures, Inc. <0>
Home Office:
58 E. South Water St., Chicago I, III.
Branch Exchanges:
2161 Shattuck Ave., Berkeley 4, Col.
4336 W. Sunset Blvd., Los Angeles 29, Col.
714 - 18th Street, Denver 2, Colo.
1331 N. Miomi, Miomi 32, Fla.
52 Auburn Ave., N.E., Atlanta 3, Go.
58 E. South Water St., Chicogo 1, III.
1108 High St., Des Moines, la.
422 W. Liberty St., Louisville 2, Ky.
1608 St. Charles Ave., New Orleons 13, Lo.
102 W. 25th St., Baltimore 18, Md.
40 Melrose St., Boston 16, Moss.
13400 W. McNichols, Detroit 35, Mich.
1915 Chicago Ave., Minneapolis 4, Minn.
1402 Locust St., Kansas City 6, Mo.
3743 Grovois, St. Louis 16, Mo.
1558 Moin St., Buffalo 9, N. Y.
233-9 W. 42nd St., New York 36, N. Y.
137 Pork Ave., W., Mansfield, Ohio
214 Third Ave., Pittsburgh 22, Pa.
1239 SW 14th Ave., Portland 5, Ore.
18 So. Third St., Memphis 3, Tenn.
1205 Commerce St., Dollos, Tex.
54 Orpheum Ave., Salt Lake City, Utoh
219 E. Mom St., Richmond 19, Vo.
1370 S. Beretonlo St., Honolulu, T.H.
Intemotionol Film Bureau IPDI
57 E. Jackson Blvd, Chicogo 4, III.
Knowledge Builders (Classroom Films) IPDI
Visuol Education Center BIdg.,
Floral Pork, N. Y.
PRODUCTION EQUIPMENT
Portofilms
Orchard Loke, Mich.
(PDI
United World Films, Inc. IPO I
1445 Hark Ave., New York 29, N. Y.
542 S. Dearborn St., Chicogo 5, III.
6610 Melrose Ave., Los Angeles 38, Col.
287 Techwood Dr., NW, Ationto, Go.
2227 Bryan St., Dollos, Tex
5023 N. E. Sondy Blvd., Portland 13, Ore
1311 N. E. Boyshore Dr., Miami, Flo.
Children's Reading Service
1078 St. John's Place, Brooklyn 13, N. Y.
Filmack Studios
1329 South Wabosh, Chicago 5, III.
630 Ninth Avenue, New York, N. Y.
Enrichment Materials Inc. (PD)
246 Fifth Ave., New York 1, N. Y.
Society for Visual Education IPD'
1345 Diversey Parfcwnv, Chicago 14
Teoching Aids Service, Inc. (PD)
Lowell Ave. & Cherry Lone, Florol Park, N. Y.
31 Union Square west. New York 3
visual Sciences (PDI
599E— Suffern, N. Y.
SLIDES
Key: Kodochrome 2x2. 3'/^ x 4</4 or lorgai
Filmack Studios (P-2 and 4)
1329 South Wabash, Chicago 5, 111.
630 Ninth Avenue, New York, N. Y.
Keystone View Co. (PD-4i
Meodville, Pa.
Radio-Mat Slide Co., Inc. I P-Z, 4>
22 Oakridge Blvd., Doytono Beach, Flo.
FILMSTRIP, SLIDE & OPAQUE PROJECTORS
Groflex, Inc. (Ml
(SVE Equipment)
Rochester 3, New York
Viewlex, Incorporated (Ml
35-01 Queens Blvd., Long Island City, N. Y.
LABORATORY SERVICES
Geo W. Colburn, Inc.
164 N. Wocker Drive, Chicago 6, III
Peerless Film Processing Corp.
165 W. 46th St., New York 36, N.Y.
Rapid Film Technique
37-02 27th St., Long Island CItv 1, NY.
MOTION PICTURE PROIECTORS & SUPPLIES
Groflex, Inc. IM)
(Ampro Equipment)
Rochester 3, N. Y.
Bell & Howell Co. IMi
7117 McCormick Rood, Chicago 45, III.
Compco Corporation (Ml
2251 St. Foul Ave., Chicago 47, III
Eastmon Kodak Company (Ml
Rochester 4, New York
RCA-Vietor 'Ml
Radio Corp. of Americo, Camden, N. |.
Victor Animotograph Corp. iMi
Davenport, lowo
PROJECTOR TABLES
The Wiethoff Company, Inc.
1824 First St., Son Fernando. Calif.
Comero Equipment Co. (MDi
3 1 5 W. 43rd St., New York 36, N. Y.
Comera Mart I MO I
1845 Broodwoy, New York 23, N. Y.
Florman Cr Babb (MDI
68 W. 45th St., New York 36, N. Y.
S.O.S. Cinema Supply Corp. (MOi
602 W. 52nd St., New York 19, N.Y.
6331 Hollywood Blvd., Hollywood 28, Cai.
RECORDS
Children's Rending Service
1078 St. John's Ploce, Brooklyn 13, N.Y.
Enrichment Materials Inc. IPDI
246 Fifth Ave., New York 1, N. Y.
RECORDERS — PLAYERS
Allied Radio Corporation , <M0)
100 N. Western Ave., Chicago 80, 111.
Gioflex, Inc. IMI
(Ampro Equipment)
Rochester 3, N. Y.
SOUND SYSTEMS
Allied Radio Corporation __ .. (MD)
100 N. Western Ave., Chicago 80, III.
DuKone Corporation
St. Charles, Illinois
IMI
SCREENS
Radiant Manufacturing Co.
1204 So. Talmon Ave.. Chicago 8, III.
SOUND SLIDE PROIECTORS
DuKone Corporotion
St. Chorles. Illinois
(Ml
Local AV Dealers
Illinois
AMERICAN FILM REGISTRY
1018 S. WABASH AVE.
Chicago 5, 111.
New Jersey
L. KALTMAN & SON, INC.
287 Washington Street, Newark, N. J
EdScreen & AV Gui(de — April, 1958
Ohio
M. H. MARTIN COMPANY
Ills Lincoln Way E., Mossillon, Ohio
21
• *^ocs it h ~^~—
n S^Z~Z ::j:::f^ers. - — -b last anc
^ Pa'-ts to get ^' t'"°°t'> soi«77r~^ — -
r~i V — ~- _ ''^"s fuij
n jv^TT — 1 — — -— _ "^ p°'"ts
I Eases fii,„ 7. ' '
ONLY VICTOR OFFERS SO MANY IMPORTANT FEATURES
The above 10 points give a quick picture of the
advanced features you should expect in a modern
16 mm sound projector. Only a Victor brings you
all of them. And with every Victor you also get
the "standard" features of all quality sound pro-
jectors, including 2 speeds for sound and silent
film, still picture, and reverse projection.
Particularly important is Victor's new red,
white and blue color-coded threading. Color lines
on projector clearly show where to thread and the
sequence of threading. Other time-proven fea-
tures—exclusive with Victor— are safety film
trips, top-mounted reels, and power rewinding
with no change of belts or reels.
Victor was first to develop 16 mm projectors
and through the years Victor has been first to
perfect improvements that assure finest pictures
—finest sound— easiest operation. Victor long has
been the choice of A-V experts in 73 countries.
NE>A^ VICTOR VIEVy^ER
The first profes-
sional 16 mm
viewer with
■^^ "frame counter"
'•?? pricedunder$100.
Large3J^"x4J4"
screen is brilliant-
ly lighted by 75-
watt lamp. Equip-
ped with f2. 8 trip-
let lens. All optics
coated.
ONLY $92.00
Victor Assembly lO — Lightweight projector for small
audiences. Amplifier operates at 10 watts continuous output, 18
watts peak. Available with 9" speaker, top-mounted and fully
baffled— or separately cased 12" speaker as shown.
VICTOR
ANIMATOGRAPH CORPORATION
EST. 1910
A DIVISION OF KALART
Producers of precision photographic equipment
PLAINVIUUE, CONNECTICUT
EDUCATIONAL
& AUDIO-VISUAL GUIDE
MAY, 1958
VOL. 37, NO. 5
MAY 21 1958 /^
THE A-V BUILDING COORDINATOR
HOW OVERHEAD PROJECTION
AIDS LARGE GROUP INSTRUCTION
TEACHING im AUDIO-VISUALLY
TEST QUESTIONS ON THE MASS MEDIA
From the Film THE VIKINGS - Released Through United Artists
QOQl
mountain
/ /
n,e ymwnu
irjector Cooled
'^t.
Model
V-25C
Write for free
literature — Dept. 10
watts
COMBINATION
Slide and Filmstrip
PROJECTOR
No proiector is better than its cooling system and
Viewlex is the COOLEST projector made! The ex-
clusive "Venturi-Airjector" breaks up the insulating
barrier of heated air, which stubbornly surrounds
the lamp, and forces a constant flow of fresh cool
air directly against the lamp itself.
But that's scientific talk! What it rea//y means to
the user is a projector that is delightfully cool-to-
the-touch even after long periods of steady use
and vastly lengthens lamp life too!
Specifically designed ana engineered for 500 watt
projection lamp, yet delivers super-brilliant screen
illumination which actually exceeds the illumina-
tion delivered by ordinary projectors with 750 watt
lamps! The exclusive LIGHT-MULTIPLIER optical
system plus automatic condenser alignment for
perfect focus every time — provides the sharpest
pictures ever seen! Each condenser is coded and
individually mounted for ease in cleaning — just
another indication of the quality that is built right
into Viewlex projectors.
One projector projects both single and double-
frame fllmstrips, vertical and horizontal 2x2 and
bantam slides. Professional quality 3",. 5", 7", 9",
11" projector lenses can be used instantly.
INC. . 35-01 QUEENS BOULEVARD . LONG ISLAND CITY 1, N. Y.
214
EdScreen & AV Guide — May, 1958
FILM STRIP
WHATEVER
"THE PICTURE"
16MM
Many factors influence the instructor
in determining how dark the Audio-
Visual Room should be: the type of
equipment in use, the size of the audi-
ence, the age level, whether the picture
will be in black and white or color, etc.
With Levolor Audio-Visual Blinds you
can always enjoy the degree of dai'k-
ness you desire. Furthermore, Levolor
Audio-Visual Blinds enable the in-
Be sure to specify
structor to change the room from
maximum darkness to a soft diffused
light— in a matter of seconds— all by an
adjustment of the Venetian blind slats.
It is, therefore, simple to understand
why Levolor Venetian Blinds are spec-
ified for Audio-Visual Rooms across
the nation. For full details and spec-
ifications ivrite to levolor-lorentzen,
INC., 720 Monroe Street, Hoboken, N. J.
The Scientifically Developed Audio-Visual Blind
COPVRrCHT; LEVOLOR LORENTZEN. INC.
EdScreen & AV Guide — May, 1958
215
now one A-V unit does both
records...
in stereo
"juit like being there"
Now you can record and playback every
word of every Important meeting and
make presentations in full-dimensional
stereophonic sound . . . with the Ameri-
can Concertone Audio-Visual Tape Re-
corder. Here is a recorder of the most
advanced design — a recorder that will
do everything any other recorder will
do . . . plus ... it can be pulse-synchro-
nized with slide films, and operated by
remote control. Five push-buttons pro-
vide complete, effortless control; tape
can be stopped and edited exactly at
any desired spot. Uses reels up to 10%'
for three hours continuous recording.
Can be operated in single track, too.
Write to Dept. ES-5.
AMERICAN CONCERTONE
By the Audio Division of American Electronics, Inc.
ess West Washington Blvd., Los Angeles 15, Calif.
EDUCATIONAL
SCREEN
Founded
in 1922
by
Nelson L. Greene
& AUDIO-VISUAL GUIDE
May, 1958 Volume 37, Number 5, Whole Number 363
IN THIS ISSUE
C^ailoriai
111 ARCHIVES AND COPYRIGHTS
-Article
228
230
232
234
236
^',
218
220
242
246
249
250
254
ei
THE A-V BUILDING COORDINATOR — Lester B. Sands
HOW OVERHEAD PROJECTION AIDS LARGE GROUP
INSTRUCTION — Henry S. Bissex
TEACHING THEM AUDIO-VISUALLY — June Sark Helnrich
TEST QUESTIONS ON THE MASS MEDIA — Joseph Mersand
TEACHERS? — James C. Stone and Stanley B. Brown
ti
'eparinten
ON THE SCREEN
HAVE YOU HEARD? — News About People, Organizations, Events
EVALUATION OF NEW FILMS —
L. C. Larson, Carolyn Guss, John Fritz
CHURCH DEPARTMENT — William S. Hockman
NEW FILMSTRIPS — Robert Church, Walter Pilditch, Harold Ward
SOUND ADVICE — About Audio Materials and Equipment
Max U. Bildersee
AUDIO-VISUAL TRADE REVIEW
Lytner J-ealurei
237 THE VIKINGS — PHOTOPLAY STUDY GUIDE
251 AUDIO DIRECTORY
261 HELPFUL BOOKS
262 INDEX TO ADVERTISERS
Inside Back Cover — TRADE DIRECTORY FOR THE AUDIO-VISUAL FIELD
CATIONAL
ATION
OF
MIMltl
MATtO»j*tJ|
BUSINESS Or EDITORIAL ADDRESS: EDUCATIONAL SCREEN & AUDIO-VISUAL GUIDE,
2000 Lincoln Park West BIdg., Chicago 14, Illinois. Contants indexed in ttw Wilson Educo-
tionol Index. For microfilm volumes, write University Microfilms, Ann Arbor, Michigan.
SUBSCRIPTION PRICE (U.S. currency or equivalent): Domestic — $4 one year, $6.50 two
years, $8 three years. Conadian and Pan-Americon — 50 cents extra per year. Other fof-
eign — $1 extra per year. Single copy — 45 cents. Special August Blue Book issue — $1.00.
CHANGE OF ADDRESS should be sent immediately to insure uninterrupted delivery of
your magazine. Allow five weeks for change to become effective.
EDUCATIONAL SCREEN & AUDIO-VISUAL GUIDE is published by The Educational
Screen, Inc. Publication office, Barrington, Illinois; Business and Editorial Office, 2000
Lincoln Park West BIdg., Chicago 14, Illinois. Printed in the U.S.A. Re-entered as
second-class matter October, 1953 at the post office at Barrington, Illinois, under the
Act of March 3, 1879.
ENTIRE ISSUE COPYRIGHT 19S8 BY THE EDUCATIONAL SCREEN, INC.
216
EdScreen & AV Guide— May, 1958
Compare !
NEW FILMOSOUND SPECIALIST 399
OUTPERFORMS ALL OTHER PROJECTORS
This is the only sound projector that "zooms" the picture
to fit the screen. It reverses for review . . . threads in sec-
onds . . . shows still pictures . . . requires no oiling. It's the
only projector with sapphire -surfaced film movement.
Prove to yourself that the 399 offers more advanced fea-
tures, more exclusive features than any other projector.
Ask your A -V dealer to demonstrate, or write Bell & Howell
Company, 7117 McCormick Road, Chicago 45, Illinois.
PROJECTOR
ZOOM
LENS
FIVE
SAPPHIRE
MOVEMENT
ELECTRICAL
REVERSE
BRILLIANT
STILL
PICTURES
FACTORY
SEALED
LUBRICATION
AUTOMATIC
REWIND
RELEASE
SINGLE FRAME
DRIVE AND
COUNTER
TOP MOUNTED
REELS
HOUR
METER
AUTOMATIC
LOOP SETTER
399 SPECIALIST
Yes
Yes
Yes
Yes
Yes
Yes
Yes
Yes
Yes
Yes
BRAND A
No
No
Yes
No
No
No
No
No
No
No
BRAND B
No
No
No
No
Yes
No
No
No
No
No
BRAND C
No
No
Yes
No
No
No
No
Yes
No
No
BRAND D
No
No
Yes
No
Yes
No
No
No
No
No
Names of projectors available upon request from your A-V dealer.
FINER PRODUCTS THROUGH IMAGINATION
Bell & Howell
EdScreen & AV Guide — May, 1958
217
It's 4^^ for the Best in
SLIDE BINDING MATERIALS
4lfO^ MOUNTS FOR
^diUi^ 2X2 READYMOUNTS
Employs one-piece
alumrnum frame and
ultra-ttiin micro gl^ss
for mounting
transparencies in
Eastman standard
Readymounts. Films
are not removed from
Readymounts. Sandwiched between ttie glass
sheets, Readymounts are simply inserted into
aluminum frame, and frame end folded over
-and slide is finished. Frame is standard sin and thickness-fits any
projector or viewer.
No. 20 (20 frames and « jlass) Per Box $2J)0
No. 202 (100 frames and 2O0 Elass) Per Box HM
fg9m%. 2X2 ALUMINUM FRAME
^dJiS^ & 35MM D.F. FOIL MASK
New double-fold
aluminum mask and
one-piece 2x2 frame is
designed to meet most
exacting demands of
color film users who
desire ease of assembly
and all possible protection
against Newton Rings, film buckling, moisture,
fungus, etc.
All metal and glass attracts utmost minimum of
moisture-the real cause of steaming and
fogging of slides.
No. 35-D (20 frames, 20 masks and 40 £lass) ..... .$2~00
N0.135-D (100 frames, 100 masks and 200 glass)... $8i)0
,2X2 FRAME AND MASK FOR
SUPER-SLIDE & 127 COLOR FILM
New aluminum foil
mask accommodates
either Super-Slide
films cut down
from 2^" square
films (Rollei size), or
new 127 color
film. The 2 V4"
square film is merely cut to exact size of
double fold mask, placed in folded mask
between glass, and inserted in familiar Emde
2x2 aluminum binder. The 127 film is slightly
smaller than folded mask, so film is merely
taped to one or two edges of mask before folding.
Per Box
J (20 frames. 20 masks & 40 glass) $2,00
W. 12/-5S jf ,Qo frames, 100 masks & 200 glass) .... $8.00
2% X 2v. ALUMINUM FRAME &
2% X 2% ALUMINUM FOIL MASK
On the SCREEN
L- EMDE -:
For 120 and 620
film used in
ever-popular reflex
cameras. This
binder offers a new
idea in binders
of this size by
providing aluminum i
foil double fold
mask to eliminate
direct contact of film and glass. It is designed
to meet the most exacting demands of color film
users who desire ease of assembly. This all
metal and glass binder provides utmost protection /
against Newton Rings, film buckling, moisture, fungus, etc.
Per Box
No. 12 (12 frames, 12 masks. 24 glass & data labels) . $1.75
No. 50 (50 frame$,SO masks. 100 glass & data labels) .$6.95
EMDE PRODUCTS
2040 Stoner Avenue
Los Angeles 25, Calif
Cover: The Vikings
The cover subject this month shows
Ragnar, the Viking Chief, as he ap-
pears in full battle dress in the Kirk
Douglas production "The Vikings,"
released through United .\rtists.
Ragnar (playecl by Ernest Borgnine)
is a roisterous, fanatical leader who
aids in introducing the reader to the
savagery and violence of the Oth-ccn-
tury Northmen.
A Study Guide on the film will be
found on pages 237-240.
June in May
June Sark Heinrich, former Manag-
ing Editor of this publication, returns
to us this month as an author. Her
article — "Teaching THEM, Audio-
Visually" which appears on pages 232-
233, is about her work with the
mentally retarded at the Oak Com-
munity School in Oak Park, 111.
It is a splendid and rewarding work
she is doing with these handicapped
young people and June tells you in
her own words what it means to her
and those she works with.
It is an enlightening article. Those
of us who are not actively associated
in such endeavors have little com-
prehension of the great need of such
interested and capable workers as
June in this vastly important but little
known field. Not many of us, perhaps,
would be qualified to undertake the
work she is doing, even if we wished
to.
There is a time for everything. Per-
haps we are entering a period now
wlien work of this kind can be suc-
ccssfullv done for more people of this
kind, for June has discovered they re-
act very favorably to audio-visual in-
struction. A generation or two ago
this may not have been considered. A
generation or two ago much of the
ecjuipment used now would not have
been available.
We were delighted to receive her
article telling of her work and are
proud to present it in this issue. You
will understand this when you read it.
Announcement
.•Ml of the past and present friends
of June Sark Heinrich will be happy
to learn she became the mother of a
baby girl on Easter Sunday, April 6th.
Her daughter is named Doris Sark
and both mother and daughter are
doing nicely.
Satire on Teaching
There is a highly unusual and very
entertaining article on page 236 titled
"Teachers?" that is a review of a satiri-
cal film of that name. The film was
created and is in use by members of
the teacher education staff at the Uni-
versity of California. It brings to mind
these lines by Robert Burns: "Oh wad
.some power the giftie gie us, to see
oursels as others see us!" It is not
censure, but rather a humorous
method of pointing out the type of
teacher NOT to be.
Here's Your Chance
It is not and never has been the
policy of this publication to side-step
controversy. In fact, when material
of a controversial nature is printed in
these pages, we invite, and even wel-
come our reader's reaction to such.
That's why we have "The reader's
right" page. You have the right to
write us your opinion. So if you have
opinion contrary to that expressed
by our Editor of the Church depart-
ment in this issue, or any other sec-
tion for that matter, let us hear from
vou. CM
EDUCATIONAL SCREEN & AVGUIDE
EDITORIAL STAFF
PAUL C. REED, Editor. GAIL MARTIN, Man-
aging Editor. WILLIAM S. HOCKMAN, Editor
for the Church Field. L. C. LARSON, CAROLYN
GUSS, and JOHN FRITZ, Editors for Film
Evoluations. MAX U. BILDERSEE, Editor for the
Audio Field. PHILIP LEWIS, Technical Editor.
ROBERT CHURCH, WALTER PILDITCH, and
HAROLD WARD, editors for New Filmstrips.
BUSINESS STAFF
H. S. GILLETTE, Publisher. MARIE C. GREENE,
WILLIAM LEWlN,- Associate Publishers. JOSE-
PHINE H. KNIGHT, Business Monager. PAT-
RICK A. PHILIPPI, Circulation Monoger. WIL-
MA WIDDICOMBE, Advertising Production As-
sistant.
Advertising Representatives
WILLIAM LEWIN, 10 Broinerd Road, Summit,
N. J. (Crestview 3-3042)
WILLIAM F. KRUSE, 2000 Lincoln Park West
BIdg., Chicago 14, III. (Bittersweet 8-S313)
EDITORIAL ADVISORY BOARD
JAMES W. BROWN, School of Education, San
Jose Stote College, California
EDGAR DALE, Head, Curriculum Division, Bu-
reau of Educational Reseorch, Ohio Stat*
University, Columbus
AMO DE BERNARDIS, Assistant Superintendwit,
Portland, Oregon, Public Schools
MARGARET W. DIVIZIA, Supervisor in Charge,
Audio-Visual Education Section, Los An-
geles City Schools, Los Angeles, Califofnio
W. H. DURR, Supervisor, Bureau of Teochir>o
Materials, State Board of Education, Rich-
mond, Virginia
CHARLES F. HOBAN, Project Big Ben, Univer-
sity of Pennsylvania, Philadelphia
EMILY S. JONES, Executive Secretary, Educa-
tional Film Library Association, New York
City
F. EDGAR LANE, Supervisor, Instructtonot
Materials Department, Boord of Public In-
struction, Dade County, Florida
F. DEAN McCLUSKY, Professor of Education,
Head of Audio-Visual Education, Univer-
sity Extension, University of California of
Los Angeles
SEERLEY REID, Chief, Visual Education Service,
U. S. Office of Education, Washingt6n
CHARLES F. SCHULLER, Director, Audio-Visool
Center, Michigan State College, East Loo-
sing, Michigan
ERNEST TIEMANN, Director, Visual Instruction
Bureau, Associate Professor, Division of
Extension, The University of Texas, Austin
DON WHITE, Executive Vice President, No-
tional Audio-Visual Association, Fairfax,
Virginia.
218
EdScreen & AV Guide — Mav. 1 958
.Now! You can prepare your own visual aids
on-the-spot as easily as this . , ^
EXPOSE
Place original and Ozalid paper to-
gether. Set timer. Expose.
DEVELOP
Process exposed negative and positive
film together.
PEEL APART
. . . and you have it ... a transpar-
ency for projection. For translucent
originals, it's even simpler!
New OZi&Xi.^ Projecto-Printer Kit
Simple, speedy way to make trans-
parencies for overhead projection
There's no more need to be a photographic
technician in order to prepare your own trans-
parencies for overhead projection. With OzaUd
"do-it-yourself" Projecto - Printer Kit, anyone
can prepare on-the-spot transparencies from
visual materials contained in textbooks, manu-
als, charts ... in fact, any printed material. You
can get dozens of new visual effects and colors,
..^f^
A Division of General Aniline
& Film Corporation
ZALID
■lAuaicucO-
inexpensively, in minutes. No darkroom and no
trays! And this amazing new kit is completely
portable.
Ozalid has set up a nationwide network of
visual aids dealers to assure you of helpful advice
and fresh materials. For the name and address
of your nearest dealer, plus informative Utera-
ture, mail coupon below.
Ozalid, Dept. 1-5
Johnson City, N. Y.
Please send literature on "Projecto Printer" and
name of nearest dealer.
Narae_
Organization-
Add ress
City
State-
EdScreen & AV Guide — May, 1958
219
News atout people, organizations, events
Have you heard ?
Portable TV Studio
The New York Trade School, oldest
institution of its kind in the country,
recently unveiled a new development
in closed-circuit educational television
during a regional meeting of the
United States Office of Education in
New York.
The new system, representing about
a year's work by electronics teachers
and students of the school, is unique
in educational TV and already has
attracted the interest of groups like
the American Management Associa-
tion, the Navy, and the National As-
sociation of Manufacturers.
With its new TV set-up, the Trade
School can move a portable studio
into any laboratory or shop in the
four-story building at 304 East 67th
Street. So far as industry experts know,
it is the only mobile studio that has
been developed for educational TV.
"You can't take an automobile or
a printing press into the classroom,"
says George E. McLaughlin, superin-
tendent of the school, "but you can
get it there on a television screen."
Another new feature of the Trade
School program promises to be of
equal or greater importance in class-
room and similar uses of closed-circuit
TV. The school has built a three-way
intercom system into its portable
studio, so that students at any time
may question the remote lecturer, and
he in turn can explain whatever points
are not clear. When two or three
classes are watching the same demon-
stration from separate viewing rooms,
questions asked by students in one of
the classrooms can be heard in all
rooms, as well as by the remote lec-
turer. The teacher's answer also goes
to all of tlie viewing rooms.
Students at the Trade School operate
the cameras and serve as the tele-
vision "engineers." They also did
most of the installation work for the
new system. Supervising the project
were Paul Zbar, head of the television
department; his assistant. Sid Schild-
kraut, and William Vanderbeek, as-
sistant superintendent.
People in the News
Howard A. (Hod) Schumacher is
giving up his position as Sales Vice-
President of Graflex, Inc. He remains
on the Board of Directors and will
continue to serve as "elder statesman"
consultant to the company — and to
the audio-visual industry he has served
so long and so well. Direction of sales
and advertising is being taken over
Ijy former Graliex Export Manager,
William A. Taylor.
* # *
Clifford P. Wells, formerly in the
public relations department at Stand-
anl Oil (Indiana), has been appointed
director of public relations and spon-
sored film distribution for the Ideal
Pictures' chain of 28 film libraries.
• • •
J. Edwin Foster, Ed. D.. has just
been named Director of .Audio- Visual
Materials for the American Heart .As-
sociation. Before joining the Heart
.Association, Dr. Foster served for five
years as Director, Medical Audio-
Visual Institute of the Association of
American Medical Colleges. Dr. Foster
A few feet away from the
lecturer, student James J.
Tiesler operates the controls
of the school's portable
studio, the only one like It
developed for educational
television.
attended the University of .Saskatche-
wan where he received B..A. and B.
Ed. degrees. He also holds an M.S.
degree in education and an Ed. D.
ck'gree in audio-visual administration
from Indiana University, Blooming-
ton.
J. Edwin Foster
Dr. H. K. .Newburn, president of the
Educational Television and Radio
Center at Ann .Arbor, Michigan since
1953, recently announced he will leave
this position in September.
Under Newburn's direction the Ed-
ucational Television and Radio Cen-
ter, which is supported largely by
grants from the Ford Foundation, has
developed and distributed more than
180 program series totalling over 2,000
specific programs. The educational
stations affiliated with the Center and
receiving such programs regularly, now
total 29 in number.
Before agreeing to assume the presi-
dency of the Center for a "five year"
period, Newburn was president of
the University of Oregon for eight
years, and before that was dean of
the College of Liberal Arts at the
State University of Iowa.
President Newburn will announce
his future plans at a later date.
* • •
Dr. George L. Hall, director of de-
velopment for the Educational Tele-
vision and Radio Center, has resigned
his position to become head of Casper
College, Casper, Wyoming. His resig-
nation is effective June 30, when he
■)-)r\
196|
1963
4:'
, 1,;; ■.
'J
i
1
■
^
I 1970
J
d
OVER THE YEARS
Flexalum Audio-Visual blinds
will be your most economical,
most practical
classroom window covering!
Flexalum A-V Blinds give you everything from foil
DAYLIGHT (WITHOUT GLARe) TO "PROJECTION" DARKNESS —
yet they cost less to install than any combination of black-
out and conventional window covering. What's more, they
cost less to maintain, too. Flexalum's special spring-tempered
aluminum, wipe clean plastic tape and nylon cord give
years of trouble-free service. (That's certainly a comfort
in these days of ever-increasing maintenance costs.) And,
the greater number of slats per blind, special tape construc-
tion and light trap channels enable you to turn any class-
room into a dark auditorium at the flick of a cord. Less light
comes in . . . less money goes out — with Flexalum A-V
blinds . . . sold with a written five year guarantee by
Hunter Douglas Aluminum Division of Bridgeport Brass Co.
AUDIO-VISUAL
BLINDS
Hunter Douglas Aluminnm Corp.
405 Lexington Ave., New York 17, N. Y.
I am interested in getting (at no obligation) D speciBcation d«U
n cost estimates on Flexalum* Audio- Visual Blinds
ES-5-58
NAME TITLE.,
<?■•»• Print)
EdScreen & AV Guide — May, 1958
221
will assume his duties at the Wyoming
school.
At the Center, Hall has directed
fund-raising efforts and coordinated in-
formation activities of the national
program service.
H. K. Newburn, president of the
Center said, "We accepted with re-
gret the decision of Dr. Hall to leave
a key position on our staff. Through
his many contacts with our affiliated
stations, business and industry, com-
munity E'rV leaders, educators, com-
mercial networks, and the press, he
has done much to strengthen the entire
educational television movement as
well as the developmental aspects of
the Center."
A native of Oregon, Hall earned his
bachelor's degree at the University of
Oregon and a master's degree from
Northwestern University. After serving
in the army four years as a Lieutenant
Colonel, he returned to the University
of Oregon where he received his doc-
torate.
TEXAVED Leadership
Conference
The Texas Audio-Visual Education
.Association will hold its second an-
nual Leadership Conference, May 9-10
at the Driskill Hotel, Austin, Texas.
This year's conference is being
planned by a Program Committee con-
sisting of Henry McCarty, Rex Shellen-
berger, Ernest Tiemann, and Alvin B.
Cogdill.
The TAXAVED has definitely ex-
pressed itself as favoring such a Leader-
Effective teaching engineered
FOR LIGHTED AND
DARKENED ROOMS
TSI DUOLITE
Has built-in, folding, TV-size screen for
undarkened rooms; also projects to large
screens in darkened rooms.
TSI DEVRYLITE
A long record of service to industry and
education. Small and compact for audi-
torium and classroom use.
TSI MODEL "D"
Both regular projection and built-in
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ship Conference and is very anxious to
have it implement the Lake Okoboji
Leadership Conference on a state level.
The theme of this year's conference
is "Expanding Professional Horizons!"
Such questions as— "Are we to be a
'force' (as influence; not pressure) or a
collection of individuals? What is our
direction? Our mission? How do we
gather power? Gain support?" will be
asked and answered.
Dr. Arthur H. Moehlman, Ph.D.,
Professor of History and Philosophy of
Education at The University of Texas
and Instructor on the Adventures in
Education TV series of 1957-1958, will
serve as Resource Leader.
Since the conference must be self-
sustaining, a fee of $2.00 to |3.00 will
be necessary. Those expecting to at-
tend the Conference are asked to
make reservations by writing directly
to the Hotel.
Industrial Film and A-V
Exhibition
Due to the great success of last year's
Industrial .\udio-Visual Exhibition,
October 7-10 has been set for the 1958
show to be held once again at the New
York Trade Show Building in New
York City.
In view of the fact that film and film-
strips have become such a great part
of audio-visual education, training and
sales, etc., the event is to be known
officially as the INDUSTRIAL FILM
AND A-V EXHIBITION.
"Because of the enthusiastic recep-
tion given this show by both exhibitors
and visitors, New York has proved it-
self a center for the industrial A-V
field," stated Herbert Rosen, President
of the organization staging this show.
"It will be an even bigger event this
year including many attractions, for
which plans are already in progress.
"Education will play a very im-
portant part in this exhibition because
I have found that it is very difficult to
divide the two different fields of in-
dustry and education. Perhaps, in the
production of films and filmstrips, it is
different, but equipment is always the
same."
To date, the majority of the lead-
ing A-V companies exhibiting last year
have expressed a desire to participate
again in this year's exhibition.
This exhibition, organized by Indus-
trial Exhibitions, Inc., 17 East 45th St.,
New York 17, N. Y., will be held under
the auspices of different leading organ-
izations, among them the National Vis-
ual Presentation Association, who will
hold during this event their sixth an-
nual day of visual presentations and
will conduct several work shop sessions,
as well as give one of their famous
luncheon programs.
■yoo
r. A\/ /".
K^_.. lOCTQ
Legislation and A-V
Hearings before the House Commit-
tee on Education and Labor showed
real interest in audio-visuals as a part
of educational legislation in March.
The Hill-Elliott bill (National De-
fense Education Act of 1958: S. 3187—
H.R. 10381), subject of the hearings,
is rumored to be the most likely ve-
hicle for any educational legislation in
this session of Congress. Senate and
House hearings on this bill have con-
cluded. Major provisions of the bill
affecting A-V provide:
For teaching facilities: |40 million
annually to state educational agencies
for science, math, engineering or lan-
guage teaching equipment for public
schools, plus an equal amount of Sen-
ate money on a 50-,50 matching basis;
$40 million annually to institutions of
higher education, on a matching basis,
for teaching facilities as above.
Vocational education: $20 million
annually, to be matched 50/50 by state
and local funds, for training techni-
cians in skills essential to national
defense. These funds may he used for
purchase of A-V equipment or ma-
terials.
For research and experimentation:
An Institute is created in the U. S.
Office of Education for research and
experimentation to develop and evalu-
ate projects involving audio-visual ma-
terials and equipment. Allotment is $5
million the first year, $10 million an-
nually thereafter.
The key section of the entire bill is
the definition of "teaching facilities,"
and our major effort has been to in-
clude audio-visual materials and equip-
ment in this definition.
Copies of the bill can be obtained
from the Senate or House Document
Rooms, Senate (or House) Office
Building, Washington 25, D. C. Copies
of NAVA's proposed wording changes
and additional provisions are available
from NAVA on request.
We have some misgivings about fur-
ther government expenditures for any-
thing, even education, right now — but
it certainly looks like some sort of
educational-support legislation will be
passed, and it seems wiser to do all we
can to make sure such funds are ex-
pended efficiently through use of
audio-visuals, especially since our taxes
must help pay the costs.
Georgia Scores Again
The Henry County School System
has for the third time earned the high-
est rating in Georgia in audio-visual
education. The announcement was
made by Dr. G. E. Oliver of the Uni-
versity of Georgia, and president of
the Audio-Visual Affiliate of the Geor-
EcJScreen & AV Guide — May, 1958
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223
••ia Kdmation Association.
The rating, which is based on a
•.late-wide survey for the 195657 school
year, revealed that the Henry C^onnty
system made 547 points out of a pos
sible 690 points in the survey. Dr.
Claude Purcell, State Superintendent
of Schools, said, "No other school sys-
tem in the state has made this record
in audio-visual education."
Garland Bagley, Director of Audio-
Visual Education for the State Depart-
ment of Education, pointed out that
this survey included the use of audio-
visual materials, teacher and adminis-
tration competencies, and the adetjuacv
of materials, equipment and facilities.
The survey reveals that Georgia is con-
stantly and steadily improving in all
aspects of audio-visual education.
Boston Gets In-School T-V
"Science — 6th Grade," the first in-
sthooi television series in Massachu-
setts, got underway Friday, Nfarch 28.
at 10:30 a.m. in Boston, on WGBH
rV. Channel 2.
.At that time Owen B. Kiernan.
Massachusetts Commissioner of Educa-
tion, and others briefed classroom
teachers on details of the first in-school
rV series and suggested the best use of
"Science — 6th Cirade" study guides
whidi had been distributed to tlie 4!)
participating school systems. Appear-
ing with Commissioner Kiernan were:
in-school teachers. Eugene Gray, New-
ton Public .Schools: .\orman Harris.
Museinii of .Science: and Michael J.
.\mbrosino. WGBH-TV executive pro-
ducer of school programs.
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.\lr. Gra) and Mr. Harris are teach-
ing the spring series of eight half-hour
elementary science programs each Eri-
day morning (except Good Eriday)
ihrough May 2S.
Ihc tirsi program was called "Build-
ing Blocks ol .Matter." it dealt with
elements, compounds, molecules and
at<mis. the basic components of matter.
.VIr. Gray and .Mr. Harris demonstrated
what t;ikes place when matter changes
Iroin a solid to a litpiid or to a gas.
A full fall schedule of daily in-school
programs will include the following
subject matter; Mitiue social studies
and citizenship; music and art; litera-
ture and drama. The fifth series is to
include man\ sul)jects in an "omnibus"
presentation, in line with the planners'
policy to utilize the great number of
cultural resources iti the area.
These in-school programs are pre-
sented by the Eastern Mass. Council
for School TV, administered by the
.Mass. Executive Committee for school
tele\ ision ajjpointed by the State Board
ol Education.
Indiana Adopts New A-V Rule
In an action believed to be the first
ol its kind in the country, the Indiana
State Board of Education recently
unanimously adopted a new Rule re-
(|uiring every classroom in the state to
be pr<)\idetl with facilities for .A-V
instruction.
Included in the provisions for utili-
zation are light control, proper electri-
cal installations, and acoustic treat-
ment. Ihe Ride reconnnends:
Electrical installations are to include
adequate electrical outlets at the rear
and Iront of the room, a room-light
switch on the wall opposite the pro-
jection screen, sufficient circuits to per-
nn't sinuihaneous use of equipment in
aM\ number ol adjacent classrooms,
2(l-anipere-fused circuits, and I!4" con-
duit in new central sound systems to
allow for cable installation later.
Acoustic treatment suggested in-
(ludes use of acoustic tile, acoustic
plaster, and other sound absorbing ma-
lerials. and (onsultation with an expe-
rienced acoustical engineer to deter-
mine the proper treatment.
(Copies ol the new Rule can be ob-
tained from NAV.\ on request; ask for
No. 1707. Or write Mrs. Altha Sullivan,
Administrative .\ssistant in Charge of
\udio-VisuaI Instruction, State Super-
intendent of Public Instruction. In-
dianapolis, or .Mr. L. C. Larson, Direc-
tor, .\udio-\'isual Center, Indiana Uni-
\ersity, for further information.
Journalism Via Slides
\ new and more eiiective means of
teaching jomnalism with the use of
;<5mm slides is a project undertaken
224
I>v |iiii F. Palmer. Associate Professor
ol |ournalisiTi at ilic University of
I louston.
Mr. Palmer is currently developing
a technique of using super color film
and simplified black and white trans-
parencies to visually project ideas in
class rooms. His e<]uipnient is a 35ni
"Vacation Time" camera and an espe-
cially designed simplified developing
unit. The unit, designed to handle
black and white or colored slides, can
be easily operated from the operator's
desk or office. Thirty-six slides can be
pre|)ared in thirty-six niiiuites at a cost
of one penny a slide.
Mr. Palmer is also experimenting
with his portable camera and desk slide
equipment in microfilming a running
file of student articles, homework and
weekly writing assignments.
A preliminary report in mimeo-
graphed form, outlining procedine
and methods, has already been put
into practice by several industrial
plants in the Southwest in safety train-
ing work and has been well received
in such far off places as West Germany.
C:opies of the preliminary report can
be liad by writing Mr. Palmer at the
ITniversitv of Houston. Cullen Blvd..
Houston 4, Texas.
Reappraisal of U. S.
Educational System Urged
A systematic reappraisal of the Amer-
ican educational system is necessary to
meet the challenges of the missile age.
Dr. George L. Haller of the General
Electric Company told Syracuse Ro-
tariansat the Onandaga Hotel recently.
,\ vice president and general man-
ager of General F.lectric's Defense
Electronics Division, Dr. Haller was
formerly dean of the College of Chem-
istry and Physics at Pennsylvania State
University.
"We must explore ard adopt meth-
ods of increasing the productivity of
our educational system. We must find
ways to give more and better education
to more students witliout a direct cor-
responding increase in the size of our
teaching force or our school budgets,"
Dr. Haller said.
He proposed increased use of educa-
tional television as one way of improv-
ing educational productivity, pointing
out that by using this new "teaching
tool," one top teacher can be seen in
many classrooms at the same time.
He said that this increased efficiency
would help overcome the present short-
age of teachers, pa\e the way for
teacher salary increases and increase
the number of technically trained per-
sons needed in business and industry.
Dr. Haller also urged the study of
academic television as a substitute for
construction of large, expensive cen-
tral schools. "Instead of spending large
sums of money on fleets of scliool
buses, garages, drivers and mainte-
nance, why not invest in a microwave
relay system and a few television re-
ceivers and bring the best science,
music, art and mathematics teachers
into the classroom through the air
waves?" he asked.
Citing the recent publicity given to
the great strides being made by the
rigid Russian educational system. Dr.
Haller pointed out that similar |)ro-
grams have been in use in other West-
ern F.uropean countries for several
years. "If these European children can
do it, why can't our own chidlren?"
he questioned.
Dr. Haller also emphasized that,
while stressing science, we must not
neglect such other basic courses as Eng-
lish, foreign languages and history.
Spring Meeting of TAVA
The Illinois Audio-Visual .\ssocia-
tion met in Springfield, .\pril II, with
an attendance well over 100. Highlight
was an audience-participation, visual-
ized presentation by Dr. Mendel Sher-
man, on "The Cross-Media .\pproach
to Learning." The afternoon was de-
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EdScreen & AV Guide — May, 1958
225
voted to ten demonstration centers of
AV techniques, ranging from bulle-
tin boards to zoom lens photography.
All ten were in operation simultane-
ously, each was given three times.
Of special interest is the proposal
of the constitution revision committee
to eliminate the "associate" member-
ship status and instead extend active
membership to "commercial" people
who are actively interested in A-V
matters. It is proposed also that the
Executive Committee henceforth con-
sist of three persons engaged in public
school work, two from teacher train-
ing institutions, one "from the indus-
trial or commercial audio-visual field,"
and one at large. The latter would
presumably be a superintendent. These
proposals are to be voted on at the
annual fall meeting, to be held in
Chicago, October 24-25.
Coming Events
The 10th Anniversary session of
NAVA's National Institute for Audio-
Visual Selling will be held July 20-24
at Indiana University, Bloomington,
Ind. Four courses will be given —
Salesmanship, Applied Selling, Sales
and Business Management, and Prep-
aration and Use of A-V Materials.
j(l) Snap it... gee it! (2) Slip it into a mount, and (3) project it as big as you want.
Polaroid Corporation Announces
QUICK, EASY WAY TO MAKE SLIDES
Now with a standard Polaroid Land Camera, you can make
slides in a classroom or lab, and project them immediately.
Polaroid Corporation has perfected a film These slides cost about M as much as con-
which produces black-and-white slides right ventional slides. But the real saving is in the
in a regular Polaroid Land Camera. Just click time and effort that it takes to put any
the shutter and two minutes later you have a picture on the screen,
slide ready for projection. _ , . , .
Send in Ihis coupon for detailed infor-
The complete system includes the standard nation, plus a case history of how one
Polaroid Land Camera, the film, mounts, pro- teacher uses these new on-the-spot slides.
jector, plus a versatile Copymaker that lets
you make slides from any textbook, existing
photograph, charts, graphs and titles. You can
speed teaching by making slides of laboratory
setups, students in action, and on field trips.
Test material can even be projected in lighted
classrooms during exams.
Polaroid Corporation
Dept. E3 Cambridge 39, Matt.
Please send me detailed information on the
new Polaroid transparency system.
Two sizes are available — 2Mx2K, and
3K X 4 for use in existing "lantern slide"
projectors.
J
Instructors are drawn equally from the
university faculty and from successful
leaders of the .\-V Industry. Classes
run from 8:30 a.m. to 5 p.m., in the
air-conditioned Indiana Union Build-
ing, where excellent housing and food
are also provided. Tuition $35; rooms
$3 and $4 per day; food about the
same. Cost of materials kit for the
"Preparation" course S5. Social high-
lights are traditional Institute Wel-
come, Sunday, July 20, and the annual
Institute Picnic, weather permitting,
an outdoor barbecue. Many of the
most successful A-V salesmen and deal-
ers look upon the time spent at the
NAVA Institute the best investment
they ever made. The course is timed
to tie right into the Chicago Trade
Show and sales meetings.
Syracuse University announces its
fifth annual Summer Workshop on
Audio-Visual Materials in Libraries,
on campus, August 11-22. Designed for
practicing librarians, teachers and stu-
dents, the workship is built around the
university audio-visual center's five de-
partments: Photo Services, Graphic
Arts, Educational Film Library, Mo-
tion Picture, and Audio-Visual Serv-
ices. Three semester hours of credit
may be earned by those qualified. Ap-
ply to Carl H. Melinat, School of
Library Science, Syracuse University,
Syracuse, N. Y. Eight other A-V courses
arc given in Summer School, including
.\-V Communication in Religious Edu-
cation, July 21 -Aug. 1.
Calendar for 1958
May 5-9— American Society of Train-
ing Directors Annual Convention and
exhibit, Sheraton Park Hotel, Wash-
ington, D. C.
May 9-10— Texas Audio- Visual Ed-
ucation Association, Driskill Hotel,
Austin, Texas.
May 12-NAEB Radio and Televi-
sion sessions, 14 Gregory Hall, Urbana,
Illinois.
June 16-27— Fourth Annual Audio-
Visual Workshop in Graphic Materials
Production. June 27, 19th Annual
.Audio-Visual Conference, the Univer-
sity of Oklahoma, Norman, Okla.
July 20-24— National Institute for
A-V Selling, Indiana University,
Bloomington, Indiana.
July 25-27 — Educational Film Li-
brary Association, 15th Anniversary
Conference, Morrison Hotel, Chicago.
July 26-29 — National Audio-Visual
Convention, Morrison Hotel, Chicago.
October 7-10— Industrial Filrn and
.\-V Exhibition, New York Trade Show
Building, N. Y. City.
October 24-25— Illinois Audio-Visual
Association annual meeting, Chicago.
226
FHSrrepn fr AV r.iiirlp
Mnv 19S8
editorial
ARCHIVES AND COPYRIGHTS
It was while attending a luncheon meeting
of the Washington AV War Workers group
that I began to get first insights into what
an archivist thinks about. The speaker was
from the U. S. Archives, and he told about
their concern and search for methods to pre-
tierve film for a thousand years — or was it
five thousand? I don't recall exactly, and it
really doesn't matter. The striking thing to
me was the contrast between the archivist's
point of view and my own.
Remember, this was a time of great na-
tional war emergency. The primary concern
of most of those present was how film could
be put to work most effectively and used right
now, today, to help solve the nation's prob-
lems. Our concern was to find most efficient
ways to use film to serve human needs. The
archivist's concern was to preserve film for
an inconceivably long period of time. What
a contrast in views ! One view was not better
than the other. I know we need archivists.
But making every effort to be tolerant, it
seemed to me that films were to be used, not
saved.
Recently another situation came to our at-
tention which provides a similar contrast in
points of view. It is not exactly parallel to
that wartime experience, but it seems re-
lated. It did remind us of our earlier reaction
to the goals and thinking of the archivists.
Here are two audiovisual directors with
sharply contrasting notions about the preser-
vation of film. One believes sincerely that
all educational films should be printed on a
new tougher film base that is practically
indestructible. Then films will last and can
be used for twenty years or more. The other
av director believes that already films are
lasting too long and that old films should
be withdrawn from film libraries and use
much sooner than they are.
Again in considering these two contrasting
views it is difficult for us to be tolerant. We
are biased — or stubborn! We side with one
point of view most decidedly. We believe that
educational films are instructional materials
to be used for instruction, and like books and
recordings and filmstrips and all other in-
structional materials in our schools they
should be up-to-date and the best that can
be had.
Now right at this point we run the risk
of being accused of believing that "best" and
"up-to-dateness" are synonymous. This we
deny. We know full well that the textbook
with the latest copyright is not necessarily
the best. But we also know that current text-
books are many ways superior to those pub-
lished ten and twenty years ago. We also
know that educational film makers have
learned something from experience. The re-
cently produced audiovisual materials tend
to be superior to those made many years ago.
(We won't even mention how changes in auto-
mobile styling and women's clothing make
picture materials obsolete in the eyes of
child-learners long before the pictures are
worn out!)
Why is it that educators apply such differ-
ent copyright standards to textbook and
audiovisual materials? School systems that
demand recency in textbooks pay no atten-
tion to recency in audiovisual materials.
Boards of Education will adopt books for a
limited five year period and insist upon re-
view at least every five years. At the same
time they ignore the fact that audiovisual
materials with copyrights of twenty years
or more are used regularly in their schools.
Why ? No, it isn't a matter of money. Books
cost money, too! We think they haven't
thought of what they are doing. They're not
thinking of films as instructional materials.
And it may be that their audiovisual direc-
tors are something like archivists at heart!
So what are we saying? Simply this: We
believe that those responsible for audiovisual
programs should do everything they can to
make sure the materials they offer for use
are up-to-date and the best available. They
should review the policies and standards re-
lated to other instructional materials and
make sure that policies for the replacement
of audiovisual materials are consistent.
Finally, we believe that archivists would
not make good audiovisual directors.
Paul e. Rcci
EdScreen & AV Guide — May, 1958
227
The A-V Building Coordinator
Jim Roberts, Building A-V Coordinator of Cathedral Oaks
School, Coleta, Calif., is shown in the process of giving his
6th grade assistants an assignment for showing in a
teacher's room.
BECOMING an A/V Building Coor-
dinator may at first seem to be an
undistinguished assignment since
it ostensibly involves the hauling of
equipment and conveying of supplies
from teacher to teacher— like being
an errand boy for the A/V Center and
the Principal. But a more careful
analysis of the assignment reveals that
the Building Coordinator is in pro-
fessional contact vk-ith almost every
person and educational activity in the
school, and is in fact taking on the
role of an unofficial curriculum coor-
dinator. It is apparent that the posi-
tion is destined, by the nature of its
functions, to become one of the most
influential and constructive that has
ever been conceived in the field of
education.
A
Curriculum
Leader
Every Audio-Visual Director in a
school system knows that the effec-
tiveness of his total program is de-
pendent upon what happens in the
individual schools, and that the effi-
ciency of these programs is largely
dependent upon the work of those
designated as A/V Building Coordina-
tors. 'I'he increasing numbers of
schools making this assignment is
evidence that it is satisfying basic
educational needs.
The significance of the Building
Coordinator can be seen in his rela-
tionships (1) with all the teachers;
(2) with the Instructional Materials
Center: (3) with the .Administration;
(4) with .Special Student Groups; (5)
with I'.T.A. and Conununity Groups;
(()) with his own classes; and (7)
by Lester B. Sands
Professor of Education
rnivcrsitj of Califoriila
Santa Harhara College
(joleta, California
other (Curriculum Workers. In each of
these relationships he may become a
vital force for educational im|)rove-
ment, or he may operate on a simple,
mechanical service level. The follow-
ing analysis of his activities shows
that by realizing the potentialities of
audio-visual procedures, the routine
responsibilities of his job may be con-
verted into the curricular functions
of a creative leader in education.
(1) Teacher Relationships. Building
Coordinators who work at a mechani-
cal level are primarily concerned with
establishing efficient routines for such
audio-visual services as ordering, re-
ceiving, and returning instructional
materials and equipment; or. of devel-
oping a group of dependable stu<leiit-
operalors. The Coordinator may also
teach the instructors how to operate
a/v machines so that they may handle
their own previews before school, at
noontime, after school, in the evenings,
or on no-school days. They also keep
teachers informed regarding acces-
sions to the local catalogue; and thev
228
EcJScreen & AV Guide — May, 1958
arraiif^e lor demonstrations and evalu-
ation sessions of new materials and
methods.
At a higher professional level, the
Building Coordinator, while keeping
routine matters in proper focus, is
deeply concerned with meeting the
educational needs of teachers and stu-
dents. He is eager to assist the teachers
who are experimenting with new pro-
cedures and help them evaluate mate-
rials and methods. He takes initiative
in arranging for previews of new mate-
rials appearing on the commercial
market or at the A/V Center. And he
(ontinuously studies the curriculum
of the school to comprehentl how its
needs may be met with varied types of
teaching aids such as models, drama-
tizations, dioramas, and duplications.
This sensitivity to curricular needs is
< haracieristic of a creative worker.
(2) A/r Center Relationships. The
Building Coordinator works harmoni-
ously with the A/V Center in all
routine processes and usually assists
in making policies basic to the a/v
operations of a school system. He co-
operates in evaluating materials of in-
struction and investigates the technical
problems related to equipment and
materials.
.\X the more professional level, the
Coordinator becomes an agent for
communicating the instructional needs
of the teachers to the Center where
they can be met. He is dedicated to
ini|)roving instruction and will famil-
iarize himself with all materials and
|)rocesses which show promise of value
to teaching. He is creative in sug-
gesting ways of solving educational
problems and is an asset to curriculum
committees that are concerned with
relating instructional aids to learning.
Ci) Administrative Relntionships.
1 he Building Coordinator who func-
tions at the service level will meet
the audio-visual needs of the school
for assembly and public relations pro-
grams by providing projectors, public
address systems, tape recorders, and
exhibits as requested. He is distin-
guished for exactitude in arranging
schedules and keeping the storeroom
and its materials sharp, tidy, and ac-
countable. He aids the administration
by locating "good buys" at wholesale,
firesale, and war-surplus markets. And
he makes no unreasonable demands
for money. (To many administrators,
any request for a/v money is unrea-
sonable.)
When operating at a professional
level, the Coordinator is an active,
imaginative person who is loaded with
ideas for helping the administration
improve classroom instruction and
public relations. To this end, he
knows what materials are needed and
makes frequent, probably chronic, re-
(|uests for money. And he calls on the
administration for more flexibility in
class schedules and more freedom for
teachers to experiment with better
methods and materials.
(4) Special Student-Group Relation-
ships. The Coordinator usually or-
ganizes a group of students to operate
projectors, distribute and collect learn-
ing aids, and assist teachers with pre-
\ lews, rhese students serve the school
well and bring credit to the Coordina-
tor.
.\t the professional level, the Coor-
dinator is concerned that these stu-
dent operators not only perform effi-
ciently, but that they receive educa-
tional growth from their experiences.
Operators are recjuired to keep up in
all academic work and not miss classes.
And they can be more than projection-
ists by becoming responsible for in-
troducing films and instructional mate-
rials to classes. The student-operators
may also become sensitized to the
educational needs of teachers and
classes, and they can communicate
their impressions and information to
the Coordinator for appropriate ac-
tion. In this way. the students partici-
pate in curriculum planning.
(,")) P.T..4. and Commt/nity Rela-
tions. The Building Coordinator is
inevitably called upon to help in
P.T..A. and Comnnmity programs by
projecting materials, lending equip-
ment, and providing exhibits. While
his responsiveness may improve public
relations, he can function at a higher
le\el by using these community con-
tacts to disclo.se important aspects of
the educational program with which
parems ,ind laymen may be unfamiliar.
He may retommend or provide mate-
rials that elucidate the school curri-
(iilum, leaching procedures, and edu-
cational objectives. And he may en-
courage mutual understanding by dis-
closing the natural integration exist-
ing between home, school, and com-
munity as educational agencies.
(6) Classroom Relations. .Since the
Building Coordinator is ordinarily a
ilassroom teacher with full-time re-
sponsibilities for a group of students,
he is usually overworked. However,
he can find a compensation by using
with his own classes many of the
materials that come to the school.
These may provide enriching and in-
spiring experiences.
(7) The foregoing analyses indicate
that the Coordinator is a constructive
force in the school as he helps every-
one with their curricular problems.
His suggestions may also be carried
into broader curriculum groups that
are planning for the whole school
system. Thus, his influence is ever-
enlarging as he gives increasing pro-
fessional services.
This analysis indicates that the
Building Coordinator should be recog-
nized for the important curriculum
work that he may perform in a school.
His job is not a simple one of hauling
materials, but is loaded with profes-
sional responsibilities and unlimited
opportunities for significant educa-
tional services, ."^nd with the general
reduction of supervisory and curri-
culum services in the schools, it is
the privilege of the Building Coor-
dinator to function as a curriculum
leader.
CHOOL
NOW SHOWING o
ATRIPTOBAM ^
J ooooooooooooooo
gAlttlPlOMi
OOOOOOOOOO'
cf'
"I was positive that once the School Board saw
the advantages of audio-visual instruction, they
would go all out for it."
EdScreen & AV Guide — May, 1958
229
This is part of the workroom
where visuals are produced.
The important Contura-Constat,
not shown, is used in the dimly-
lighted next room. The IBM
Electric with Directory typeface
is essential to schools preparing
many plates. The specially de-
signed work-desk includes a
center light-table and an auxil-
iary printer using sun-lamps.
Henry S. Bissex
Ifewton Hlsrh School
Newtonrille 60, Mass.
How Overhead Projection
Aids Large Group Instruction
ASPEECHMAKER begins with the
standard device of an attention-
getting story. But a teacher must
do better than that. He must convince
the pupils at once that there is some-
thing to be learned. It is easier to do
this with visuals and words than it is to
do it with words alone. \nA overhead
projection is the most likely means,
for the teacher stands with the pro-
jector in front of the class in a
lighted room.
Here is an example of how the
overhead projector is used at Newton
High School to increase the effective-
230
ness of a lesson: In the session on
study habits the pupils first see a
simple graph that shows the effects
of note-taking on improvement of
grades on tests. Next, a chart shows
the learning that results from differ-
ent methods of study. This is followed
by a bar-graph, built up one bar at
a time, showing the effects of spaced
practice in the learning of code. This
is not a gimmick introduction; it is
evidence underlying the main point
that how the pupil studies makes a
difference in how much he learns. The
pupil has literally seen what the in-
structor is talking about.
Following this introduction are
twelve suggestions for getting the most
out of study time. These suggestions
are salted with illustrations that
change the pace at the same time they
are reinforcing the point being made.
For example, pupils are reminded
that their study tables may be sur-
rounded by invitations to nonstudy:
a picture of the boy or girl-friend,
souvenirs, hobby equipment — all the
reminders of their extracurricular life.
At this point the screen is filled with
a sepia photocopy of Dante's stern
EdScreen & AV Guide — Mav. 1958
tountenance. The point is easily made.
]f what the pupil sees when he looks
up from his lessons is the accusing
\isage of the author of The Inferno,
lie will return to his book as a relief,
not a chore. At another point in the
lesson pupils see a picture of the
physical conditions that help make
study effective.
Or again, in a lesson on the writing
of paragraphs, the pupil sees an ex-
ample of the writing of one of his
classmates. In another lesson he sees
how to improve his handwritiiig. In
another he may use contrasting works
of art as subject for composition, or
hear the instructor's explanation of
a principle as he studies an abstract
visual statement of that idea, in opera-
tion on the screen. He may see a
compari.son of good and bad writing
— not by counting so many lines up
from the bottom on a sheet in his
hand, but by noting the exact points
indicated on the screen by the in-
structor. And it may be that if he
sees a few of the spelling demons on
a 12 X 12 screen he will get a picture
of their spelling.
These are a few examples of the
materials we use in large group in-
struction of sophomore students of
English. Classes range in size from 85
to 150, but they do not meet in such
large groups more than once a week.
The large group lecture is used to
present that part of the course of
study that does not require give-and-
take discussion. Pupils are responsible
for the contents of the lecture, for
the material will not be taught again.
Many more dramatic applications of
visual teaching are being made in
other subject fields — math, history,
typing — for there is no course that
cannot be improved by the extensive
preparation that overhead projection
implies.
The advantages of overhead pro-
jection may be well known, but
the reasons for its particular effective-
ness in secondary school instruction
deserve review. First, the instructor
"runs" his own projector and controls
his own visuals. The pace of the les-
son can be controlled. Second, the
overhead projector is mechanically
simple. The only thing that can go
wrong is the bulb. We have used only
five of these in two years, and only
once did a bulb "go" during a lesson.
Third, the mechanics of producing
transparencies can be mastered by the
teacher himself. He need not search
through catalogues for a readymade
transparency that may or may not
come close to what he has to say.
He can, within the limits of his time
and imagination, produce the precise
image that he wants his pupils to see.
Fourth, the teacher works at the front
of the class in a lighted room, since
a 1000 watt bulb eliminates the need
for blackout curtains. His position
enables him to watch the reaction of
the class. The lighted room permits
pupils to takes notes on what they
see and hear. Fifth, the school is in-
vesting in better preparation of les-
sons and recognizes that the teacher
is as surely at work when he prepares
his lesson as he is when he presents it.
There are important side benefits,
too. Some teachers get satisfaction from
reaching larger groups of pupils with
lessons that are as good as they can
make them. Large group instruction
also acts to bring the course of study
into line, to make clear what is taught
in one year and not to be repeated
in the next. At Newton High School
the business letter is taught once in
three years, in the junior year. The
pupil learns because he knows he is
responsible, that the lesson will not
be repeated.
Why it is that overhead projection
has not been widely adopted? Perhaps
the chief reason is that it is relatively
new. It was virtually unknown until
World War II, and not until the end
of the war did it find its widest use
in armed services classrooms where it
is now a standard item. Another rea-
son is that while the equipment itself
is not expensive its proper use calls
for installation in the classroom, not
for storage in the audio-visual closet.
Since the overhead projector can do
everything that a blackboard can do
(including "boardwork") and do it
with less trouble for the teacher, it
should be part of the equipment of
tlie classroom. A teacher should no
more have to requisition this projector
than a doctor should have to phone
the next town for a suture after he
has the patient opened up. The ma-
chine must take the place of the front
row center desk and there must Ijc a
screen ready to be pulled down.
The minimum cost is $400 per class-
room. This implies the use of the ma-
chine as a desk-side blackboard, noth-
ing more, and is perhaps a false econ-
omy. Another $50 for simple printing
and developing equipment to serve
the whole school and a few supplies
will result in some sample lessons that
will convince the most skeptical. The
applications and budgets can grow as
the value is received. And value is re-
ceived — by the pupils who get better
instruction, by the teacher who is given
time to prepare, and by the parent
who visits the school and wonders why
he was never taught in this obviously
more effective way.
The author pauses in his instruction while the
class (some 80 pupils who attend such sessions about
once a week) do some writing about the problem on
the screen.
The assembly hall set-up pictured here is not as
satisfactory as the special hall.
EdScreen & AV Guide — May, 1958
231
Teaching THEM
by June Sark Heinrich
1
HEY must be segregated from
norrnal people . . . they must be
integrated into school and com-
munity life . . . they're all spoiled . . .
they have gentle and sweet personali-
ties . . . they must have their learning
made concrete . . . they can't concen-
trate long enough to learn from films
. . . they need more academic training
. . . they need more practical experience
in living . . . they like music and art
. . . they have no ear lor music and
no taste for art."
THEY are the mentally retarded,
those with impaired or incomplete
mental development. When I began
■working with a group of them — all
teenager and older — I was amazed at
how easily some people summed them
up in statements like those above. 1
soon discovered they cannot be so
easily summarized. They show all the
infinite and wondrous variety of hu-
mankind. They cannot so easily be
divided, like eggs, into "highgrade"
and "lowgrade." It is not so easy to
divide them, like dogs, into "trainable"
and "educable." They arc human be-
ings, each with a personality of his
own, a mentality of his own, each with
his own limitations and capabilities,
each with the right in this democratic
society of ours to be his best and
fullest self.
And .so 1 set about to try to help
these teenagers and young adults fit
more usefully and happily into home
and community life. That was the
general purpose of the private school
organized by the Oak Park-River For-
est .Xssociation for Retarded Children
with the cooperation of the Oak I'ark
I'ui)lic Playgrounds and other com-
iiumitv agencies.
Iiiiir VrtiA Hriinirli i,\ diri'tliir of tile Oak
Cdininunilx School and Wotkshop for
llii- iiH'iiUilly lelniilfd in Oak Park. Il-
linois. I'lie .srliool notr lia.^ three giouh.s:
the class and xcorkshoj) for teenagers and
\oung adults descrilied in this article,
an intermediate grouj). and a preschool
class.
7^7
Audio-Visually
'the mentally retarded
The tape recorder gets daily use at the Oak Com-
munity School. Nobody Is "Mike-shy."
As in too many communities, in Oak
Park our mentally retarded have spe-
cial classes in the public schools only
until about age 16. But what about
the young people too old for these
cla.sses? What about the young people
not accepted in these clas.ses for the
so-called educable mentally retarded?
It was these young people tliat the
Oak Cionniiunity .School was intended
to help first. The class for teenagers
and young adults meets every weekday
at the .Stevensr)n Playground field-
hou,se in Oak Park. Our pre.sent hours
are from noon to .*{ P.M. with extra
time for field trips and morning jobs
for some of the yoinig people. A few
of the yoinig men have worked morn-
ings in the Oak Park branch office
of the .American Red Cro,ss. Several
of the girls assist in a playground-
sponsored nursery school.
We arc confident — the parents and
1 — that many of these young people
can be prepared to make real contribu-
tions to society — in jobs.* in com-
iinniitv life, in family life. We know
all of them can and should live richer
and fuller personal lives.
.A.udio-Visuals Right Away
One thing I decided right away
when I began working with these
teenagers and young adults: we would
use a variety of audio-visual materials.
What better opportunity? What great-
er challenge? Here was a group of
voiiiig |)eo])le who could read only
with difficulty (some not at all). They
cDuld not be very effectively reached
th lough the abstract syml)ols on the
printed page. They could be reached
much better. I was sure, through mo-
tion pictures, field trips, slides, record-
ings, fhmiielboards. radio and tele-
vision.
And when thev were reached, they
needed to act upon their learning, to
do things, to try things, to go places,
to |>ut their learning into practice
with their hands and bodies— not
just with their tongues and heads.
• One of the youny. men now xearks
two or three da\s each week in the
stockroom of a large publishing house
in Chicago.
Even before we all had paper and
pens, we had a motion picture projec-
tor and tape recorder — borrowed at
hrst. but later our own — thanks to
the financial help of several com-
ininiity organizations.
Films Get Action — Sometimes
Though some warned me that my
voiuig people (ten of them the first
months) woidd not sit still long enough
lo learn from motion pictures. I .soon
proved the contrary to my satisfaction.
One of the first films we used had a
dramatic efTect: a 19-year-old youth,
afraid of water, determined he would
swim.
Ihe Coronet film, titled Overcom-
ing Fear, tells the story of a high
sthool boy, much afraid of water, who
overcame his fears, .\fter the first
showing, it was easy (jb see that George
was gieatly affected. He talked about
the film often during the following
week. We saw it again before our
.second swimming class. George went
into the pool that week (though he
had refused to do so the first week).
In a month he ha<l learned to put his
liead under water. Although today,
many months later, he still can't
swim, he's already taken the big step,
the hard step — thanks in part to
a motion picture.
So far the best results for us seem
to have come from films on human
relations — understanding yourself,
getting along with others, how to in-
troduce people, how to develop a
sense of responsibility, etc. Films
aimed at specific intellectual, manual
or verbal skills — making change for a
dollar, improving your handwriting,
describing an incident — have not been
so obviouslv helpful. One of the diffi-
lulties is that often the simple lesson
taught in the film is enacted by pri-
mary-grade children — and my grown-
up young people are not and should
not be interested in imitating children.
My young people seem to benefit most
from the ten-minute, high school level
film with a simple human relations
lesson set in dramatic form.
Often the young people lose them-
selves so completely in the film story
that they react very audibly and ap-
provingly as dependability, self-reli-
ance, and good manners win out in
the end. When moved, they applaud.
True, some are caught by one film,
others by another; and the most re-
tarded young one (the one some
would consitler not "educable") does
not follow much of any filin with real
imderstanding. But all the others show
real interest and understanding in
follow-up di,scu.ssion and playacting.
Following a film on good table man-
ners, we immediately act out a dinner
party. Following a film on making
change for a dollar, we plan and take
a trip to the dime store to buy the
contents for Junior Red Cro.ss gift
boxes to be sent to young people in
other countries.
Once we used the Norman McLaren
abstract films Fiddledee-dee and Stars
and Stripes to set off a painting ses-
sion. It was interesting to see the
resemblance between the McLaren art
and the student art — and the stu-
dents had fun "painting soundtracks."
^'es. motion pictures are very popu-
lar with my young people. There are
many sighs of regret on days when we
use no films. .Mmost always we use a
film twice, sometimes three times.
Normally we use two or three films
a week.
One of the most successful parts of
our film jirogram is the actual opera-
Students at Oak Community School like to operate
the audio-visual equipment.
tion of the projector. From the begin-
ning of our class, one of the young
men has set up, operated, and put
away the motion picture projection
ecjuipment. He is training other stu-
dents and has become so expert an
operator himself that he projects films
for community organizations.
News Filmstiips Are Fun
With filmstrips we can work more
slowly, take more time to explain and
discuss as we go along. This has many
advantages with the mentally retarded.
.\nd of course every one of them can
and likes to operate the filmstrip-slide
projector.
For several months we used the
Visual Education Consultants' news
filmstrips with pictures from the pre-
ceding weeks news. Like all of the
films and filmstrips we use, these film-
strips, of course, were planned for
and are used in regular classrooms
throughout the country. We u.sed each
news filmstrip several times during
the week, focusing our discussion on
just the pictures that seemed most
interesting and understandable to
most of the group. The filmstrips defi-
nitely helped, in my opinion, to en-
courage the young people's interest
in what goes on in the world. We have
also used, with some success, film-
strips on human relations (from Young
-America Films) and sound filmstrips
on music appreciation (from Jam
Handy). Simple captions on filmstrips
give good practice in reading.
Every Day Is Tape Day
Hardly a day goes by without use
of our tape recorder. Talking into a
mike scares no one, and we regularly
tape-record news stories for our
monthly newspaper, discussions of li-
brary books, reports on field trips,,
"man-on-the-street" programs on all
kinds of subjects, reports on field trips.
Sometimes we even record our rhythnr
band or the progress we're making
playing that simple little classroom
musical instrument, the tonette. Some
of the students have real speech diffi-
culties; in some cases the tape re-
corder seems to have helped them im-
prove their speech. We even taped a
radio program about our class activities
that went on the air twice over a
local station.
No TV program yet! But we have
gone behind the scenes at Chicago's
educational TV .station and occasion-
ally we have a TV home-viewing as-
signment (most of the young people
seem to spend much of their free hours
televiewing everything and anything).
The Community is Our Classroom
In a very real sense the community
(Continued on page 2)f)
EdScreen & AV Guide — May, 1958
233
test questions on
the mass media
by Joseph Mersand
Chairman of the English Department
Jamaica High School, ?iew York City.
FOR the past few years in JamBica
High School, on eadi Mid-term ex-
amination, there has been a ten-
credit question on Library Skills and
Communication Arts. Devoting as much
as ten percent of an examination in
each of the eight grades of English
indicates how highly we regard the
importance of the library and the
mass media. The test questions con-
stitute but one phase of a several-
pronged attack we are making to recog-
nize the mass media in our total Eng-
lish program.
Other aspects of this emphasis con-
sist of:
1. Using an eight-term Syllabus in
Communication Arts, in which
there are detailed studies of
newspapers, magazines, motion
pictures, radio and television.
Pupils are taught principles for
evaluating the five forms of the mass
media enumerated above.
2. We distribute lists of (recom-
mended) radio and TV programs.
3. Distribution among the staff of
information of all the broadcasts
of NBC, CBS, and other stations
which are willing to send im this
information (WABD, WPIX,
WNYE, WNYC).
4. We circularize the entire school
staff with releases about such pro-
grams as U. S. Steel Hour, Hall-
mark Hall of Fame, Twentieth
Century, etc.
5. We use a television receiver in
the English classroom for such
worthwhile programs as can be
tuned in during the day.
We have not been too happy
with the programs that are avail-
able during school hours, but
several of our teachers are watch-
ing the series produced jointly
by the N. Y. C. Board of Educa-
tion's WNYE and WPIX.
6. We use WNYE's FM programs
on the senior high school level.
Notable are the programs on
mythology and the ones on Eng-
lish literature.
7. For the development of the li-
brary skills lessons are conducted
by members of our library staff
in terms 1 and 3 to incoming
freshmen or junior high school
students and in term 7 for the
seniors. Special lessons are ar-
ranged at any time for the li-
brary or in the classroom by any
teacher as the need arises.
So much for the total program.
Now, about the test questions. Per-
haps the best way of indicating how
we select them is to examine the set
for English 1 and 8 in our last (Nov-
ember, 1957) examination:
"Eng. I"
VI. Communication' Arts and Library
— Write the numbers 1 to 10 on your
answer paper, and next to each write
the letter of the choice that correctly
completes the corresponding statement
below:
1. On what page in a newspaper,
does the management express its
own opinion? (a) sports (b) edi-
torial (c) home-making.
2. The motion picture "Man of a
Thousand Faces" is based on the
makeuj) ability of (a) Lon Chaney
(b) James Cagney (c) Frank Sina-
tra.
3. Which books may not be taken
from the Library for use? (a)
novels (b) travel (c) reference.
4. Which of the following now has
his own TV program? (a) Frankie
Laine (b) Sammy Davis Jr. (c) Pat
Boone.
5. Which radio station plays more
good music than the others? (a)
NBC (b) WOR (c) WQXR.
6. A famous news commentator is
(a) George Gobel (b) Ron Coch-
ran (c) Groucho Marx.
7. A Shakespeare Theatre in Ameri-
ca is located in (a) Stratford,
Conn, (b) Albany, N. Y. (c) Wil-
liamsburg, Va.
8. The most imj>ortant news of the
day is usually placed in a news-
paj)er (a) on page 1 (b) on the
editorial page (c) on the final
page.
9. Oscars are awarded in the movies
for (a) personal beauty (b) big-
gest sales (c) best acting.
10. The card catalogue in a library
does NOT list (a) the author (b)
the tide of the book (c) a critic's
views of the book.
"Eng. 8"
VI. Library and Communication Arts
—Next to the numbers I-IO on your
answer jDaper, write the letter of the
answer that correctly completes the
statements below:
1. A current musical show based
upon an ancient Greek myth is
(a) Bells Are Ringing (b) Copper
and Brass (c) My Fair Lady (d)
Happy Hunting.
2. A play based upon a best-selling
novel, v/i ich, in turn, was based
upon an actual crime, is (a) West
Side Story (b) A Visit to a Small
Planet (c) The Iceman Cometh
(d) Compulsion.
3. Which one of the following
books is biographical? (a) Profiles
In Courage (b) Letter from Pek-
ing (c) Domestic Relations (d)
The Actress.
4. In a Sunday newspaper, articles
of general interest are included
in the (a) magazine section (b)
book review section (c) monthly
news simunary (d) financial sec-
tion.
5. The point of view of the pub-
lishers of our best newspapers is
usually set forth (a) on the first
pages of an issue (b) on the edi-
torial page (c) in the society news
(d) in the feature stories.
6. If there has been a violation ot
parliamentary procedine, a mem-
ber may (a) rise to a point of
order (b) propose an amendment
(c) call for the previous question
(d) move to table the motion.
7. An authoritative book on par-
liamentary procedure is (a) The
Statesman's Year-Book (b) It's
More Fun When You Know The
Rules (c) This Way, Please (d)
Robert's Rules of Order.
8. A magazine that usually contains
information on etiquette is (a)
Survey (b) Life (c) The Atlantic
(d) Scholastic.
9. Reference books usually are dis-
tinguished from other library
books in that they (a) may not
be borrowed for home use (b) are
never revised (c) are published
only annually (d) are not listed
in the card catalog.
10. The Dewey Decimal System ar-
ranges books on the shelves by
(a) size (b) author (c) subject (d)
publication date.
An analysis of the ten questions in
each paper reveals that an attempt
is made to sample the knowledge
about uach of the five forms of mass
media and library skills. Naturally, in
a ten-point question, the number of
samplings must be limited.
HOW QUESTIONS ARE
SELECTED
The tests for each grade of the Uni-
form Mid-Term Examinations are pre-
pared by a committee of two or three
teachers who are teaching this particu-
lar grade. They know the teaching re-
quirements in each of the five mass
media and library skills for this grade,
and use their best judgment in select-
ing questions that would be as repre-
sentative as possible. All examinations
are submitted to the Chairman for
final approval. It is his task to see that
all questions are valid (not too easy
nor too difficult), clearly expressed,
not repetitious, and well distributed.
We use the multiple-choice form
of questions because of the ease with
which they can be corrected and be-
cause they can be answered within
the short period of time allowed for
this section of the test. The entire Uni-
form lasts for 75 minutes.
Here are some of the problems we
face in developing test questions on
the mass media:
1. Occasionally some outstanding
TV production is found in sev-
eral grades of examinations. For
example, Richard III (Olivier)
and Twelfth Night (Evans) were
recommended to many classes
and teachers wanted to test their
students in several grades on the
same information. I could see no
objection to this practice.
2. The choices for each question
must be carefully made lest the
students can guess without hav-
ing the knowledge.
3. Most of the questions at this
stage of our evaluation test lu-
quisition of facts only. We would
like some day to test judgments
of what is read or seen; and, bet-
ter still, aesthetic appreciation.
However, these types of testing
are problematical in most areas;
and for the moment we must be
satisfied that our students know
the facts.
4. We always have a few complaints
from teachers who have not seen
a particular play or TV show,
but I do not recall a single com-
plaint from any student or par-
ent that we are expecting the
impossible.
The two major purposes of any valid
test are:
5. To determine to what extent
the aims of the subject being
tested are being realized.
6. To do something about the in-
struction if the tests demonstrate
too low a degree of success in
accomplishment.
I have left it to the individual teach-
ers to evaluate iheir success in teaching
the library skills and mass media in
their respective classes and to correct
their procedures when they feel this
to be necessary. If there were time, I
would make studies of the passing per-
centages for each item in each grade.
Such statistics on a department-wide
basis would probably lead to a more
careful consideration of future ques-
tions and to possible revision of the
syllabus.
EFFECTS OF THIS QUESTION
There are certain noticeable results
from having mass media questions on
our Uniform Examinations, of which
the following are worthy of mention:
1. Both students and teachers are
made more aware of the need for
being observant about the mass
media. Since almost any valid
question might be asked about
current plays, movies, radio and
TV, both students and teachers,
I believe, are doing more observ-
ing than they might otherwise.
2. Recently in the New York State
English Four Year Regents Ex-
amination there was a five-point
question on the newspaper, on
which our students did very well
because they had studied news-
papers for several terms and had
passed test questions about them.
We are constantly informed by
students about questions which
were given on various examina-
tions for which they had been
prepared because of their study
of the mass media.
3. No student can graduate from
our school without carrying away
a fairly detailed picture of the
importance of these media in
their lives, an understanding of
some of the criteria in evaluat-
ing them and considerable in-
formation of "big names" and
tendencies.
4. By placing as much value in our
examinations upon reading or
spelling as upon the mass media,
we as a Department show our at-
titude toward the important part
these media play in educating
today's children. We have given
20% to literature and 30% to
composition in the same exami-
nation. We cannot, therefore, be
charged with neglecting the 3
R's. Rather, we try to enforce
and enrich, the teaching of the
3 R's by the broadening and stim-
ulating qualities of the newer
media of communication todav-
(Cotitinued frotii page 2J})
is our classroom. We travel about just
as often as we can — to the public
library, local Red Cross office (where
we help with community projects and
gain work experience at the same
time), YMC.\, village hall, forestry
department, fire department, restaur-
ants, museums. One of the students
takes his camera along, and as a re-
sult we have several sets of color slides
with tape-recorded commentary de-
scribing our field trips. We use these to
relive our trips, to review what we
saw, to talk about things we did not
have time to discuss during the trip.
We use these also to show parents and
community organizations some of the
things we do at the Oak Community
School and Workshop (in the work-
shop part of our program we make
things to sell, do mailing jobs, per-
form community services of various
kinds — and receive small wages for
our work).
It's Not All Good
Although we have used and continue
to use a wide variety of audio-visual
materials, the selection and use have
not always been good — perhaps not
even most of the time. And for the
usual reasons — lack of planning, lack
of time, lack of guidance in selection
of appropriate materials, lack of
readily available materials, lack of
storage space.
There are many materials I look
forward to using again and again —
the Encyclopaedia Britannica films
with correlated readers, for example.
The use I've made so far of audio-
visuals convinces me all special classes
for the mentally retarded should be
even more blessed with a variety of
teaching materials than ordinary
classes. From what I've seen and heard,
I suspect that too often the special
class gets things the last and the least.
There is great need for production
of materials, especially reading mate-
rials, specifically for the retarded.
There is great need for experimental,
creative use of all kinds of teaching
materials with the retarded. True, in
these times of increasing emphasis on
the "gifted" child, it seems unlikely
that we shall soon see much greater
attention to the needs of the retarded
and the "average." Our aim must be,
however, to give the best teaching,
the best opportunity to all our young
people.
With a wide variety of carefully
selected teaching materials, a teacher
can really face up to the challenge of
helping our mentally handicapped
youth, our so-called normal youth,
and our gifted youth become all they
are capable of becoming.
EdScreen & AV Guide — May, 1958
235
"TEACHERS?
yy
"Teachers?" produced by Larry Dawson
Productions, 617 Mission Street, San Fran-
cisco 5, California, 13 minute color sound
film. Reviewed by James C. Stone, Direc-
tor of Teacher Education, University of
California and Stanley B. Brown, Head,
Audio-Visual Kducalion, University of
California.
IN order for greater realism to be
a part of a teacher education pro-
gram, a new film "Teachers?" has
been created and creatively used by
members of the teacher education
staff here at the University of Cali-
fornia.
"Teachers?" is a 13 minute sound
16 mm color (or "black and white) pro-
duction which presents several unique
concepts about teaching with considera-
ble showmanship and provocation.
Startingly different, it satirizes four
types of teachers:
1. Miss Haggard, the "do as I say,
not as I do" type,
2. Mrs. Barlett, the efficient "we
have to cover the material" type,
3. Miss Tomlinson, the sweet "I
want to be liked" type, and
4. Miss Smith, the effective but
"Audio-Visual sinner" type.
An example of a teacher "type via
satire" that is forcefully presented
. for constructive interpretation in
the novel film "Teachers," is Mrs.
Bartlett, above, the efficient "we
have to cover the material" type.
'llie portrayal of the four teachers
is done by an accomplished performer
who plays all the larger-than-life roles
in a satire that is done with rare skill.
It is realistic enough for pre-service
and in-service teachers to identify the
characters and situations, but fantastic
enough and far enough removed from
reality to let teachers stop short of
developing feelings of guilt or per-
sonal attachment. It is therefore, this
unique quality that makes "Teachers?"
provocative, challenging and stimulat-
ing. Within this context the teacher
education film differs from other films
by being more than a portrayal of
how or how not to teach — it holds
before each teacher (viewer) a mirror
of teaching, and asks, "is this you?"
This film is worthy of special con-
sideration because of its novel ap-
proach in communicating. Yes — it
provokes. In\ariably it causes the com-
pl:!cenl viewer to ask himself or others
in tjie group such searching questions
as — ".\m I really like this teacher?"
or "Well, what if I'd been Miss Tom-
linson? . . ." Herein lies its unique
flavor.
Here we have Miss Tomlinson, the sweet
liked" type.
want to be
Another interpretation is Mrs. Smith, the "efficient but
Audio-Visual sinner" type.
236
EdScreen Cr AV Cu'icip
Mnv
I9S8
PHOTOPLAY STUDY GUIDE
For the Discussion and Appreciation of
THE KIRK DOUGLAS PRODUCTION
THE VIKINGS
Released Through United Artists
Prepared by DONALD L. SMITH
Teachers College
Columbia University
General Editor WILLIAM lEWIN, Ph.D.
THE CAST
Eric, unknown son of Kagnai, becomes rightful leader ii\ lin jnnple.
SETTING AND THE.ME
B.ASED on Etlisoii Marshall's best-
sflliiiK novel, adapted l)y Dale Wasser-
nian. with screenplay by Cakler Wil-
lingham, Thk Vikings docimients the
period in Norse history in which the
Vikings, worshi|>pers of Odin, the
])ajjan God of War. atteinjited the
loiujiiest .of England, which at that
time was a series of small dividetl
kingdoms. Played against this back-
groinul is a narrative of stormy vio-
lence, as Eric, symbolizing the tradi-
tional hero of mythology, emerges
from obscurity, to perform many deeds
of d iring, pre-destined to win warrior
status and become rightful leader of
his iieople.
THE STORY OF THE
PHOTOPLAY
The opening scenes of The Vikings
present a vivid introduction to the
savagery and violence of the 9th-cen-
tury Northmen. Ragnar (Ernest Borg-
nine), a Viking king, invades the coast
of England and encounters an entour-
age of English royalty. The Vikings
plunder and kill the surprised Eng-
lishmen with fanatical zeal.
In one of the tents Ragnar dis-
covers King Edwin and his beautiful
wife, Enid (Maxine .\udley). He mor-
tally wounds the king then attticks the
terrified Queen.
■Some months have p:^ssed and we
sec the coronation of ambitious Aella
Kirk Doic.i.as
I'ON^ Curtis
r.RMsr lioRGMNE
JAMT Lucai
James Dcmalil
VIcxaiicler Kiujx .
Iiank lining .„
Maxine .Vuclley .
Kilc'cn \\'a\
I'.drit Connor
Daiulv Nichols .„
I'ci liiickhoj
Harper (.off
Teler Cape!)
Mariiii .Miller .
.Alinut Berg
-Einar
..... Eric
Ragnar
Morgana
Egbert
father Godwin
.- - Aella
__. Enid
Kitala
Sandjyiper
Bridget
Bjorn
Pigtails' Husband
Rhodri
— Narrator
Pigtails
(Frank Thring), a distant relative of
King Edwin, who has ascended to his
throne in the absence of a direct heir.
During the ceremonies Enid confides
to her loyal friend Fatlier Godwin
(.Alexander Knox) that she was at-
tacked by Ragnar.
.After the birth of a son, Enid is
persuaded by Godwin to send the
child away. When a nurse discovers
that the infant has the royal pom-
melstone of the Sword Requitur se-
cured about its neck, Godwin insists
that the stone be removed for fear
the child's true heritage will be re-
vealed. Enid reluctantly agrees, but
at the last moment she ties the pom-
mel-stone about the infant's neck and
buries it in his clothes.
Some years later King Aella, in
order to strengthen his defenses against
the marauding Vikings, has arranged
a marriage. The kingdoms of Wales
and .N'orthumbria will be united when
.\ella marries the beautiful Morgana
(Janet Ix'igh), daughter of King
Rhodri. This political marriage does
not please .Morgana, who despises
.\ella. Paying scant attention to this
cold reception, .Aella turns upon his
cousin Lord Egbert (James Donald),
and accuses him of espionage and fur-
ther charges him with spreading false
EdScreen & AV Guide — May, 1958
237
likings sweep over Euglisli entourage, killing with janalical zeal.
rumors about the late Enid's illegiti-
mate off-spring. When Egbert refuses
to deny these allegations, Aella orders
him sent to prison.
Egbert, aided by Ragnar, is rescued
from certain death and joins the Vik-
ings as they prepare for a journey
to Long Sound. Once there, he will
draw maps of England's jagged shore-
line to aid further invasions by the
savage Northmen.
Ragnar is greeted at Long Sound
by his son Einar (Kirk Douglas), who
is instantly hostile to the sly English-
man, Egbert. While showing Egbert
some traditional Viking customs, Einar
encounters two slaves, Eric (Tony
Curtis) and Sandpiper (Edric Connor),
a mute. Eric is insolent to Einar, and
this results in a bitter struggle between
the two that comes to a violent end-
ing. Eric, who has been felled by a
vicious blow, orders his wild falcon
to attack Einar. The bird's claws rip
into Einar's countenance and in a
fit of anguish the tortured Viking cuts
himself free; but he is to remain dis-
figured and partially blind.
After a brief trial it is decided that
Eric be cast into a pool to be eaten
by huge rock crabs. Before Eric leaves,
Egbert notices the royal pommel-stone
that Eric wears around his neck. The
Englishman suspects the meaning of
this and pleads with Ragnar to let him
keep Eric as a body servant if the
latter manages to survive the ordeal
of the pool.
Kitala (Eileen Way), a friendly seer,
prays for a miracle. Eric survives, only
to be claimed by Egbert. Einar is en-
raged at this turn of events, but re-
strains his anger, as he is soon sent
by Ragnar and Egbert to capture Mor-
gana, who is enroute home from her
first meeting with Aella. Einar suc-
ceeds in kidnapping Morgana, but
fails in an attempt to win her affec-
tion. Upon his return to Long Sound,
Einar places Morgana under guard
238
and withdraws to his father's castle,
brooding over his failure to conquer
the lovely princess.
Later, Einar returns in a drunken
rage, and lunges at Morgana. Eric,
who had witnessed the earlier rebuff,
appears, knocks Einar unconscious, and
persuades Morgana to escape to Eng-
land. When Einar and Ragnar dis-
cover the departure, they pursue Eric
WHAT DO YOU THINK?
Out publication of this Photoplay Study
Guide is experimental. Such Guides are
not entirely new to readers of Educational
SCREEN & Audio-Visual Guide, however,
since they were a regular feature of Audio
Visual Guide when it was a separate pub-
lication. And — although we have not in-
cluded them since the consolidation of the
two magazines, we have had several re-
quests for them and the present publish-
ing of this Guide is in the nature of a
survey. We would like to have readers'
reaction to the experiment. Would you
or would you not, like to see Photoplay
Guides appear as a feature of Educational
Screen? Please let us hear from you.
and his party, but they are frustrated
when fog, the great fear of all North-
men, envelopes them. Eric is able to
guide his vessel through the mist, for
Sandpiper has a metal device which
serves as a compass.
That night as they successfully hide
from the Vikings, Eric and Morgana
discover they are in love and Eric
gives her his pommel-stone. The next
morning the Vikings draw close to
Eric, but he manages to elude them
and causes Ragnar to crash into the
jagged rocks. Eric saves Ragnar and
proceeds to England with a plan to
deliver the warrior into the hands of
Aella in exchange for Morgana's hand.
Aella pretends to agree to this prop-
osition and asks Father Godwin to
escort Morgana to the Chapel. On the
way. Father Godwin discovers the
pommel-stone and explains its signifi-
cance to her.
Ragnar's death is imminent, as Aella
orders him thrown into the wolf-pit.
Eric gives Ragnar his sword that the
Viking chief may die honorably, weap-
on in hand. Aella is infuriated and
orders Eric to be thrown to the wolves
also. Only the intercession of Mor-
gana saves him, but, as punishment,
Aella severs Eric's hand and orders
him cast adrift at sea.
In the meantime, Einar has unsuc-
cessfully attempted to arouse the Vik-
ings to avenge his father's death. When
Einar's spirits are at their lowest ebb,
Eric miraculously appears and tells
Einar all that has transpired. Even
though the two men hate each other,
they agree to lead the Vikings to
Aella's castle in England, capture Mor-
gana, and avenge Ragnar's death.
The final scenes of the photoplay
are devoted to the invasion and the
fierce, hand-to-hand fighting that comes
to an exciting climax as the Vikings
overcome tremendous obstacles and
vanquish the hapless Englishmen.
Einar reaches Morgana first and pro-
claims his love for her, but she again
refuses him. When he says he is going
to kill Eric, Morgana bares the secret:
Einar and Eric are brothers. But Einar
cannot believe this to be true.
Eric appears and the two brothers
engage in a wild fight. As Einar is
about to deliver a mortal blow to
Eric, he pauses, shocked by the thought
that Eric may indeed be his brother.
In that moment Eric stabs Einar and
he falls. With his dying breath Einar
begs Morgana to tell Eric nothing; to
Eric he utters, "As my blood runs out,
my hate runs out too."
As the photoplay ends we see Einar's
funeral ship sailing to Valhalla in a
sheet of flame, as Eric and Morgana
stand together, looking out to sea.
CHARACTER SKETCHES
Ragnar is a huge, rough, and un-
couth Viking king, with a gruesome
sense of humor. He hates the English
and seizes every opportunity to lead
his savage band of warriors to plun-
der the coast of England. Despite
his unfeeling cruelty, Ragnar does
display considerable pride in his son,
Einar.
Einar is a man of intense pas-
sions; he is vain, powerful, and re-
lentless in pursuit of his objectives.
His searing hatred for his brother,
Eric, tears him apart with rage and
vengeance; his brave, swaggering de-
meanor is destroyed by Eric's falcon.
EdScreen & AV Guide— May, 1958
rilis alters his personality and way of
life.
Eric, the strong, [earless falcon-
boy, is the traditional hero drawn
from universal mythology. His fate
has been pre-determined; he must
return from exile as a slave and emerge
ultimately as a Viking warrior and
rightful successor to the throne in Eng-
land. Eric's great love for Morgana
and deep hatred for Einar motivate
his heroic actions.
.Morgana, the beautiful daughter
of King Rhodri. is torn between her
promise to marry Ae.lla and her
strange love for the slaVe, Eric. She
is mysteriously drawn to Einar and
almost yields to his sav,1ge advances.
She is at the apex of a love triangle
involving the two brothers.
Lord Egbert, the sly, lean, Eng-
lish traitor, is trusted by no one. He
is valuable to the Vikings, but plans
to use Eric in a plot to overthrow
.Aella and make himself subject king.
He is cautious not to upset the Vi-
kings, but is hated by them just the
same.
.■\ella, the cold-hearted ruler of
Northumbria, ascends to the throne
upon King Edwin's untimely death.
He is pompous, ruthless, and has no
compassion for humanity. He is sar-
donic, dishonest, cowardly, and weak;
his hatred and fear of the Vikings is
matched only by their similar savagery.
DISCUSSION AND
ACTIVITY GUIDE
1. Explain the particular signiti-
t.ince of the pommel-stone. When does
it first appear? How did Queen Enid
deceive Father Godwin? Why did she
do it?
2. Why did .\ella arrange to marry
Viking ships land on
Ragar's death and
Morgana? What were Morgana's feel-
ings toward Aella? How would you
feel in a situation like this? To whom
does a girl owe her first loyalty and
allegiance?
S. What traitorous acts did Lord
Egbert commit? In what ways did he
help the Vikings? Why did the Vikings
need his services?
•}. What were some of the super-
stitions of the Northmen? What are
some of our superstitions about the
sea? Do you have a pet superstition?
,\re superstitions good or bad? Why?
5. Describe some of the unusual
customs of the Vikings.
6. When Eric appears, how is his
identity revealed? Describe the series
of events that led to his becoming
Egbert's slave.
7. Explain why Eric and Einar hate
each other. Can you think of other
cases where brothers or relatives have
hated each other so intensely? What
Jiagnar and Einar celebrate the capture oj Morgana, the Welsh princess.
EdScreen & AV Guide — May, 1958
English soil to avenge
re-capture Morgana.
causes hatred in people? What groups
in the world today spread hatred?
How can we combat this hatred?
8. Describe how Einar kidnaps Mor-
gana. Why was Einar sent out to
accomplish this deed?
9. What are Morgana's reactions to
Einar? When does Einar become aware
of his disfigured face? Was Morgana
attracted or terrified by Einar? Why?
10. Give reasons why Egbert was
interested in building a ship.
1 f. What happened the first time
Morgana and Eric met?
12. Describe how Eric rescued Mor-
gana from Einar.
13. Explain how Eric was able to
elude the Vikings and why they could
not follow him. Why was fog the
great fear of all Vikings?
14. What obstacles prevented an
ideal romance between Eric and Mor-
gana?
15. What plan did Eric evolve to
secure Morgana's release from be-
trothal to Aella? Why did the plan
fail? Why was Ragnar's death an hon-
orable one?
16. Why was Einar unable to rouse
his men to avenge Ragnar's death?
17. What strange custom did the
Vikings perform before going into
battle?
18. Describe the final battle. What
impressed you most? Are battles fought
in this way in the modern world?
19. How does Morgana discover
Eric's true identity? Why does she
tell Einar? Why did the story end
the way it did? Could you justify
another kind of conclusion?
20. Were the Vikings adventurers or
plunderers or both? Do we have mod-
ern-day "Vikings"? Explain.
21. Read Vagrant Viking, by Peter
Freuchen. Does the title adequately
describe Freuchen? What kind of a
man was he? What were some of his
accomplishments?
239
22. Consult The yikiiijj Age, by Paul
B. DuChaillu. Describf the signifi-
cance of Odin, God of War, in the
lives of the Vikings. Why was Valhalla
important to the Northmen? How did
Vikings gain entrance to Valhalla?
23. Consult the article on Vikings
in the Encyclopaedia Britannica, Vol.
23. Write a description of a Viking
ship ready for battle. Illustrate your
work with a simple drawing or model.
24. Using Leij Eriksson, Discoverer
of America, by Edward F. Gray, or any
other reference work, write a brief
account of one of the early North-
men's voyages to North .America. On
an outline map trace the route of
this voyage.
25. Describe the main characters in
the film. Do the actors make these
characters real to the viewer? Why do
you think that Kirk Douglas diose
to portray Einar, when Eric is the
real hero?
SUGGESTED READING
French, Allen: Heroes of Iceland.
French, Allen: Story of Grettis the
Strong.
Shippen, Katherii;e: l.eif Eriksson.
First Voyage to America.
Coblent/, Catherine: Falcon of Eric
the Red.
French. Allen: Slory of Rolf and
Ihe Viking's lioio.
Rcsnick, William: Dragon Shifi.
THE PRODUCTION
LOCAIIO.NS
Producer Jerry Breslei, along with
Director Richard Fleischer and Art
Director Harper (;oH, first traveled
to Norway to scout locations in .Sep-
tember, 1956. Ihey viewed the many
picturesque fjords ami snow-clad moun-
tains along the Norwegian coast from
a low-flying seaplane and finally settled
on the Hardangerfjord for its superb
|jhotograpliic jjossibilities. This area
was an actual base of Viking opera-
tions eleven centuries ago.
F'rom Norway the company traveled
to Dinard, France, where additional
action exteriors were filmed along the
Brittany coastline. Scenes representing
a X'iking raid on a Northumbri:in
Castle in England were filmed at
famous Fort LaLatte, built in the 10th
century. The fort is one of the most
picturesque in the world. .\ draw-
bridge over a drop of nearly 100 feet
leads to an inner court from which
the central keep is entered through a
.second drawbridge. For the c;istle-
storming sequences, a gigantic batter-
ing ram was fabricated from the trunk
of a huge tree. Weighing over 8.000
pounds, this ram was pushed from
the sea on great wooden wheels, ulti-
mately to be sent crashing into the
wooden drawbridge of the castle. The
castle itself, actually built toward the
end of the Viking age, had to be some-
what altered to conform to 9th-century
design.
The Viking Fleet
Ihe Viking ships, authentic repro-
ductions of the Viking vessels of the
9th century, were built in Bergen.
Norway, by .\skvik &: Sons, shipbuild-
ers. The unique and colorful dragon
heads that surmount the prow of each
boat were carved by Jacob Hjelle, a
Bergen woodcarver. The vessels are
from 65 to 78 feet in length, and are
completely seaworthy in every respect.
Ragnar's ship, the biggest of the Vi-
king fleet, is an exact rejilica of the
Gokstadt ship (1.000 years old) in the
Oslo Viking Museum.
Morgana, re,.ealn,f, l:,„ar\ kinsM,. U. Eric, he^s Einar no, ,o sl.n his Innlher.
240
The Vikings
Ihe Vikings, 163 in number, were
recruited for the picture several months
in advance of filming to permit them
to grow full, luxuriant beards. Shortly
thereafter this group commenced train-
ing, rowing heavy whaleboats, .so that
they could perfect a style sinn'lar to
(hat used by the early Vikings. The
training was super\ised by Erik Kiers-
gaard. one of Scandinavia's leading
oarsmen, who sailed a Viking memorial
ship to England some years ago. The
men in the group included both
Danes and Norwegians. They represent
every walk of life and occupation from
doctors to firemen, with one thing in
common —all of them are expert oars-
men. Rowing is one of Scandinavia's
traditional sports, and it is not un-
common to hear the phrase "born to
the oars" in connection with a young
.Norwegian or Dane.
Ihk Movie- .Makers
Producer Jerry Bresler has made
over 300 pictures and thrice won Acad-
emy Awards during his tenure as
head of the Shorts Department at
.M-G-M. His most successful pictures
include Act of Murder, Another Part
of Ihe Forest, The Mob, Flying Mis-
sile, and Singapore.
Director Richard Fleischer made
the Walt Disney production, 20,000
Leagues Under the Sea. His other
credits include Hetxueen Heaven and
Hell, The Happy Time, liandido, and
Design for Death, a documentary for
which he won an .\cademy Award.
One of the world's greatest color
cinematographers, London's fack Car-
diff, photographed the [iroduction.
Cardiff's is the magic hancl which re-
corded such films as Red Shoes. The
African (hieen. Black Xarcissus and
the monumental ll'cir and Peace, for
which he won an .Academy .Award.
rile picture is in Technirama, a
new color process develo])ed by Tech-
nicolor, which combines the virtues of
CinemaScope and VistaVision and may
also be shown in a wide-screen form
similar to lodcl-AO.
Copyright, 1958, by Educational & Recrea-
tional Guides, Inc.
REPRINTS AVAILABLE
Editor's Note: Reprints ot this guide to
the discussion of the screen version of
The Vikings as a 16-page booklet may be
ordered from Publication Press, 4804 East
Ninth St., Kansas City 24, Mo., at the
following rates: 5,000 lots, 5c a copy;
2,500 lots, 6c a copy; 1,000 lots, 7c a
copy; 500 lots, 8c a copy; 100 lots, 9c a
copy; 50 lots, 1 5c a copy. For single copies,
send 30c in stamps to Educational & Recre-
ational Guides, Inc., 10 Brainerd Road,
Summit, New Jersey. Subscription rate,
fen issues a year, $3; two years, $5; for-
eign countries, $1 extra for each order or
subscription in American funds.
EdScreen & AV Guide — May. 1958
How to make your
A-V budget buy
MORE PROJECTORS
The new Kodak Pageant Sound Projector,
Model AV-085, is a 1958 machine that rolls
prices back to 1955 levels. It lists for only
$439!*
In simple terms, it means you can buy more
16mm sound projectors on a given budget
without sacrificing picture or sound quality.
Or, pay less for a single machine and have
money left over for other purposes.
Many "high-priced" features—The AV-085
is a first-line machine in every sense. Sound
reproduction is clear, natural, resonant. The
exclusive Kodak Super-40 Shutter provides a
brilliant screen image that's sharp from edge to
edge. Its operating quietness makes it an ideal
projector for classroom and small-room shows.
Ask your Kodak audio-visual dealer to
demonstrate the new Kodak Pageant AV-085
soon. Even if you don't plan to invest in
more projectors immediately, it's a machine
you should know about.
Meanwhile, the pictures and captions show
some of the many reasons why the AV-085 is
a remarkable buy. And Bulletin V3-22, yours
for the writing, gives full details. No obliga-
tion, of course.
*Liat price subject to change without notice.
EASTMAN KODAK COMPANY
Dept. 8-V, Rochester 4, N. Y.
1. More projectors for your A-V dollars. New Pageont Sound Projector, Model AV-085,
is budget-priced, yet has regulor Pageant features: folding reel arms, ottoched belts,
Kodak Super-40 Shutter for brilliant screen image, takes 750 or 1000-watt lamps.
SS'SS^^S?^^^
2. Natural sound, good bass response with new 11-inch oval
speaker in baffled enclosure. The Pageant's powerful, sensitive
8-watt amplifier provides clear, resonant sound reproduction.
3. To meet oil electrical codes,
AV-085 has new 3-wire power
cord, adopter for 2- wire outlets.
4. All Pageants are lubricated for life to insure long,
trouble-free operation. Another long-life feature is the
virtually wearproof pulldown tooth of tungsten carbide.
EdScreen & AV Guide — May, 1958
241
valuation of new films
by L. C. LARSON
Director, Audio-Visual Center
Indiana University
CAROLYN GUSS
Aswxiate Professor, School of Education
Indiana University
and JOHN FRITZ
Assistant Professor, School of Education
Indiana University
THE HUMAN BODY:
DIGESTIVE SYSTEM
(Coronet Instructional Films, Coronet
Building, Chicago 1, Illinois) 14 min-
utes, 16mm, sound, color or black and
white, 1958. $125 or |68.75. Teacher's
guide available.
Description
This film first defines digestion then
by animated dravifings. X-ray photog-
raphy, and actual photography shows
the parts of the digestive system and
tells of the digestive juices which break
down complex foods into usable, sim-
pler forms.
It opens by showing drawings of
William Beaumont and Claude Ber-
nard and telling that they were among
the first to discover the workings of
the digestive system. The film then
shows by drawings and labels the parts
of the digestive system and the diges-
tive juice secretions. It continues by
examining the function of each part
in detail.
First, by X-ray photography, the film
shows mastication of the food and the
swallowing mechanism as it tells that
the starches are broken down into sim-
pler foods by the saliva secreted by the
three pairs of salivary glands. It also
shows mastication and swallowing in a
cutaway drawing and pictures the re-
sults of adding saliva to a dyed starch
solution in a beaker.
The film continues by using ani-
mated drawings to show how the food
is moved down the esophagus by per-
istaltic wave action. Then it shows
the stomach of a living animal as it
churns by action of the peristaltic
waves. Next, drawings and X-ray pho-
tography show what happens to the
food in the stomach; namely, the ac-
tion of tiie gastric juice on the food
particles, their reduction to the semi-
liquid chyme, and the forcing of the
chyme from the stomach into the small
intestine.
The alternate movements of hands
on an elongated inflated balloon are
then used to portray the peristaltic ac-
tion of the small intestine. The film
also shows the intestines of a living
animal which are in motion of per-
istalsis. Then by animated drawings
it shows the mixing of the food in the
small intestine as it tells of the pan-
creatic juice secreted by the pancreas,
the bile secreted by the liver and
stored in the gall-bladder and the in-
testinal juices. Drawings which show a
magnified view of the intestinal wall
reveal the villi as the film tells of their
importance in absorption of the di-
gested food so that it can be distrib-
uted to all parts of the body. It then
explains that undigested materials are
stored in the large intestine until
eliminated.
In summary, the film re-emphasizes
the main points concerning the func-
tioning of the digestive system and tells
that knowing about the digestive sys-
tem is important for maintaining good
health.
Evaluation
This is a clear, interesting, accurate,
and educationally valuable presenta-
tion of important facts concerning the
major digestive organs and their func-
tions. Especially commendable is the
complementary use of animated draw-
ings. X-ray photography, and the pho-
tography of actual digestive organs of
living animals. The drawings clearly
show certain information; however, the
X-ray and actual photography reinforce
the presentation of the drawings and
increase interest and personal involve-
ment by adding realism to the film.
The repetition of certain facts with
different visuals re-emphasizes the im-
portant points and, in addition, pro-
vides "breathers" for collection of
thoughts before proceeding to new ma-
terial. Both the mechanical and chem-
ical aspects of digestion are treated
with enough details to make the film
most useful in senior high school biol-
ogy and health courses but also college
biology, health, and medical instructors
will find it profitable for providing
background for more detailed study.
Many junior high school general sci-
ence teachers will also find Human
Body: Digestive System educationally
helpful.
— George Vuke
EL CUMPLEANOS DE PEPITA
(International Film Bureau, Inc., 57
East Jackson Boulevard, Chicago 4,
Illinois) 16 minutes, 16mm, sound,
color, 1957. 3150. Spanish Film Guide-
book, 24 pages, illustrated, $.69 a copy.
Description
Events connected with a Mexican
girl's birthday celebration, an accom-
panying narration in Spanish, and a
Spanish musical background are com-
bined in El Cumpleanos De Pepita.
The film begins with the presenta-
tion of a relief map of the Republic of
Mexico showing its relationship to the
United States and the relative location
of Mexico City, the capital of Mexico.
A pan across Mexico City gives a
glimpse of its many modern buildings
and precedes a return to the map for
the location of Patzcuaro, a city sur-
rounded by montains but only a short
distance from Morelia, the capital of
the Mexican state of Michoacan.
Pepita, a Mexican girl, joyfully
waves good-by to her mother as she
turns to walk with her father along one
of the narrow cobblestone streets of
Patzcuaro. Many adobe houses with red
tiled roofs are on each side of the busy
street. Other people, also wearing
brightly colored clothing, are passing
or standing in the windows of their
homes. Pepita pauses once to put her
arms fondly around the neck of one of
the burros loaded with merchandise.
Pepita and her father board a small
boat and are rowed through a narrow
channel to the Lake Patzcuaro.
A translation of the Spanish narra-
tion explains that today is Pepita's
birthday. Her father is carrying out a
promise to take her to the nearby
island of Janitzio. The narrator also
explains that the Tarascan Indians,
inhabitants of the island, are mostly
fishermen and that the island itself is
located in Lake Patzcuaro which has
the crater of an extinct volcano as a
bed. After Pepita and her father pass
two fishermen who lower and raise
their nets shaped like huge butterflies,
they land on the island and begin a
sight-seeing tour. Flashback scenes show
747
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many activities that are in progress in
Pepita's home.
Each person is busy. Two girls are
cutting paper to use in decorating the
walls of the courtyard; Pepita's grand-
mother is trying to finish embroidering
a shawl; and Pepita's mother is putting
fruit and candy in a gaily decorated
clay pinata that is formed like a don-
key. The shape was chosen because
Pepita is so fond of the little burros
of Mexico. Soon the pinata is sus-
pended above the patio. Friends and
neighbors arrive. Everyone dashes to
hide when Pedro announces that his
sister and father are returning. Pepita
is surprised by the decorations and the
sudden appearance of friends. Singing
of the traditional birthday song, "Las
Mananitas," begins the activities.
A few scenes later the film shows the
pinata being struck by a long pole
wielded in turn by two blindfolded
boys. Pedro finally succeeds in breaking
it. The children scramble for the fruit
and candy. Pepita's sorrow over her
broken little clay burro is forgotten
when Pedro leads into the patio a
birthday present for Pepita, a very
young burro for her very own.
Evaluation
Planned for advanced first-semester
or beginning second-semester students
in first-year Spanish, El Cumpleanos
De Pepita combines several factors that
will increase the student's understand-
ing of the Spanish language. Anticipa-
tion and excitement of a birthday cele-
bration is of interest and within the
understanding of every one in any
language. In interspersing the scenes
of preparation for the surprise party
with the scenes of Pepita as she is on
the island, the film encourages the
viewers to share the suspense and ex-
citement. The style of narration is
direct and simple using common every-
day words. With the narrator enun-
ciating the words clearly, correctly,
and slowly so that students can assimi-
late what is being said, the film pro-
vides a supplementary experience for
students to listen with understanding
to spoken Spanish and encourages
them to improve their own pronun-
ciation and manner of speaking. The
many pauses in narration give the
slower students additional time to
translate or interpret the story from
the combination of visuals and narra-
tion and gives all the students more
time to enjoy the scenery and musical
background. The guidebook, prepared
by Dr. Carlos Castillo from the Uni-
versity of Chicago to accompany the
film, suggests that teachers may wish to
comment in Spanish during the pauses.
The visuals themselves are interesting,
colorful, and a definite aid in under-
standing the story. Elementary students
•studying Mexico would be interested
in seeing this film for its visual content
even though they would not neces-
sarily understand the narration or they
may see the .same content with an
English narration available from the
International Film Hureau, Inc. under
the title, Pepita's Surprise. In addition
to suggesting uses of the film for teach-
ers the guidebook is complete enough
to be used as a supplementary class-
room reader. It contains the complete
text of the film in Spanish with mar-
ginal notes to help the students, lists
of questions, phrases, and words to be
translated, and sentences to be com-
pleted. Other materials, also related to
the film, include pictures with Spanish
captions, the words and music for the
birthday song, "Las Mananitas," and
a brief Spanish-English vocabulary.
— Margie Gonce
CHAUCER'S ENGLAND
with a Special Presentation of
The Pardoner's Talc
(Encyclopaedia Britannica Films, 1150
Wilmette Avenue, Wilmctte, Illinois)
30 minutes, 16mm, sound, color or
black and white, 1958. .1390 or |I95.
Teacher's guide available.
Description
This dramatized film version of one
of Chaucer's Canterbury Tales, the
classic and widely read "Pardoner's
Tale," not only chronicles this particu-
lar tale but also shows the fourteenth
century English pilgrims as they ap-
proach the Tabard Inn, their informal
Wwhat "creative quality" means in Coronet Films
OUR FINGER ON EVERY
PHASE OF FILM PRODUCTION
The principal objective of Coro-
net Films, nearly twenty years
ago, was to establish the highest
standard of educational effective-
ness. This required the building
of the first studio devoted exclu-
sively to producing classroom
films. In the years which followed
and cameramen to translate the .
scripts to living stories on the j
screen. Careful editing followed, j
to produce the reality for which |
Coronet films are famous. |
Coronet's new catalogue offers I
781 outstanding motion pictures,
produced completely under Coro- I
net supervision — insuring the |
most comprehensive, balanced,
turns, in tne years wnitn luiiuwcu, .^^^..^ , -> - .
it meznt retaining within the and closely correlated selection of
Coronet organization the control
of every step of film making, from
the initial idea to the finished
motion picture.
Coronet Films assembled a per-
manent staff of research special-
ists and script writers who were
skilled in working as a unit with
educational collaborators and the
production staff. There were also
competent producers, directors
educational films available in the
world.
Examine these l6mm sound
motion pictures for your own
teaching and school needs. Use
the coupon to request your free
copy of a fully descriptive cata-
logue— with information on how
you may preview, purchase or
rent Coronet films in either color
or black-and-white.
I
I rCORONET FILMS
! [ Dept. ES-S58
I Coronet Building
I Chicago 1, Illinois
I D Please send me a copy of your new
I 1958-59 catalogue of I6mm sound
I motion pictures for use in schools.
j NAME__
I
ADDRESS.
The World's Largest Producer ot Educational Films
CORONET BUILDING • CHICAGO 1, ILLINOIS
EdScreen & AV Guide — May, 1958
j SCHOOL.
j CITY
_ZONE.
.STATE.
243
A New Film by Neubacher
SPACE SCIENTIST
Shows phenomena found in low-
pressure conditions of outer space.
See actual experiments performed
by space-suited engineer inside
unique vacuum chamber.
For intermediate and secondary
grades
II minutes $110. COLOR
Write today for preview print.
Distributed by: PAUL COX
CoastVisuai Education Co.
5620 Hollywood Blvd.
Hollywood 28, California
ART COUNCIU AIDS
I produces exceptional 2x2 Kodochrome
slide series with written commentary.
I FOREIGN POSTERS • PRIMITIVE ART
CHILDREN'S ART • DESIGN ELEMENTS
MODERN JEWELRY • HISTORIC TEXTILES
1 JAPANESE MASKS, PRINTS, TOYS
Write for free illustrated 1957 catalog
1 P. O. BOX 641. BEVERLY HILLS
CALIFORNIA
NEWEST (and best) on ALASKA
"Little Diomede" — 16 min $135
"Letter from Alaska" — 20 min.. $175
PI lie "Living Wilderness"
•^■■"^ II Min $95
The story of Olympic National Park: a film
to stimulate study and enjoyment of nature.
In beautiful color and tiigh-fidelity sound.
Ail 16inm sound — in color only
NORTHERN FILMS
1947 — 14fli Avenue North
Seattle 2, Wasliington
ANNOUNCING
NEW FILMS
from AUSTRALIA!!!
giving you a wide variety of entertain-
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Write for complete catalog of
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to
AUSTRALIAN NEWS AND
INFORMATION BUREAU
630 Fifth Avenue, New York 20, N.Y.
Itluslriiliil fninled material also
available.
reception by the Host of the Tabard,
and their varying reactions to the Par-
doner's attempt to sell them pardons
at the conclusion of his tale.
Beginning with the original Middle
English Chaucer text, "Whan that
Aprill with his shoures sote," and
close-up shots of spring flowers, spring
showers, spring birds' songs, and spring-
filled brooks, the opening sequence
establishes the time of year, identifies
the group of twenty-nine persons as
pilgrims on their way to the shrine of
Thomas a Becket at Canterbury, intro-
duces some of the individual pilgrims
— the Knight, the Wife of Bath, the
Miller, and the Pardoner — and brings
them into the Tal)ard Inn for an over-
night stop on their pilgrimage.
The Host's welcome leads to the
group's asking the Pardoner for a
story. Aher extolling quite unashamed-
ly his own eloquence as an orator, the
Pardoner begins his story with the
scene of the Inn fading out and the
interior of a littered and dusty tavern
with rats scurrying about, three gam-
blers rolling dice, and the innkeeper
and servant asleep fading in.
The three gamblers, hearing the bell
toll another funeral and realizing that
Death is taking many these days (the
Black Death was raging over Europe),
swear in their drunken frenzy to slay
Death. They encounter an Old Man
whom they accuse of being Death but
he directs them to the foot of an oak
tree. Here they di.scover a great treas-
ure of golden florins and as each cov-
ertly plans how he can gain it all for
himself, he plans with the others on
how they can remove it and divide it
equally. By drawing lots it is decided
that the youngest go to town to get
bread and wine to celebrate the finding
of so much wealth. While he is gone,
the other two decide when he returns
to engage him in wrestling for the
purpose of stabbing him. The younger
one poisons the wine which he decides
not to drink so that the other two will
die and he will be the sole survivor
and possessor of the wealth. The tale.
of course, ends with a fade-out of the
scene showing the three gamblers dead
and a fade-in of the pilgrims in the
inn.
The Pardoner points out the moral
of the tale, "the root of all evil is
avarice," and tries to sell the pilgrims
his religious "relics" and forgiveness
for their sins. A strainetl atmosphere
develops as the Host denounces the
Pardoner, but the Knight makes peace
for all. The pilgrims plan to continue
their pilgrimage and their stories.
Ap|iraisal
High school and college English lit-
erature clas.ses, junior and senior high
school social studies classes, and adult
groups interested in Chaucer's Canter-
bury Tales or fourteenth century Eng-
lish life should find that this film
adds a dimension of realism to their
study and discussions. Filmed in Eng-
land, shots of the English countryside,
the spires of Canterbury Cathedral,
stained glass cathedral windows, and
illuminated manuscripts provide groups
with valuable experiences related to
understanding the Tales and life in
England. The evaluating committee
feels that here is a film in which all
the parts are sensitively blended to
create a most satisfying overall effect.
They highly recommend the film for
use and believe that all interested
groups will agree that its cultural
values stem from the producer's re-
markable artistry and authenticity in
handling a significant subject and era.
The inclusion of some of Chaucer's
original text is commendable, but the
shift to Theodore Morrison's transla-
tion allows the audience to relax from
strenuously concentrating on the lan-
guage and attend to other matters. In
either color or black and white, the
film should find many appreciative and
satisfied audiences.
HIGH SCHOOL PROM
(Coronet Instructional Films, Coronet
Building, (Jhicago 1, Illinois) 16 min-
utes, 16nim, .soinid, color or black and
white, lO.^iS. $150 or $82.50. Teacher's
guide available.
Description
The film portr.iys realistically evi-
dence of thorough group planning and
action; the working out of personal
problems relating to dates, clothes, and
etiquette: and the highlights of a series
of happy and memorable events char-
acteristic of a successful High School
Prom.
<B
A New Consumer Information Film —
"AS CONSUMERS WE'RE OWNERS"
• Why are more LI. S. and Canadian con-
sumers owning ttie supermarkets in which
they shop?
• What are the advantages of ownership
and control by the customers?
• This new film answers many questions as
member Edith Norton's guest, Florence
Patterson, learns about cooperation dur-
ing an exploratory shopping center visit.
• Useful for high schools, colleges, unions,
clubs, cooperatives, television.
/6mm., color, sound film. I)Vk min.
Rental, $5.00
Write for free catalog of films
The Cooperafire League
of U.S.A.
343 S. Dearborn St., Chicago 4, III.
944
r_ A\/ /~..:J,
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The first scene finds the student com-
mittee enthusiastically agreeing upon
the theme and program layout tor tlic
prom. The meeting is barely over when
Wanda reveals to (aiie her disappoint-
ment at not having been invited to the
prom by Paid, her "hopeful": but she
indicates a practical side, if lack of
faith, Ijy adding that she has accepted
an invitation from |oe. Jane is worried
about a date for herself, but this prob-
lem is soon solved by a call from Paul
who extends the invitation to include
late supper at a first class restaurant
after the dance.
While Jane and Wanda are delight-
fully busy at Jane's house with prob-
lems of dresses and accessories for the
prom. Paul and Joe are seriously col-
laborating on such matters as expenses,
color and kind of corsage, proper
clothes, the evening's schedule of
events, and how the boy conducts him-
self on such occasions. Paul has with
him a copy of the information bulletin
jirepared by the prom committee and
the sponsors which provides ready an-
swers to most of their questions. The
problem of appropriate corsages for
the girls is solved by Paul's telephone
call to Jane's mother for information
and suggestions. Paul invites Joe and
Wanda to join him and Jane for late
supper after the dance, and final plans
and arrangements are concluded for
"the evening to remember."
Joe is seen as he concludes dressing
and his careful grooming and "proper"
(hoice of clothing are pointed out. Joe
calls for Wanda in a cab, having noti-
fied her of the arrangement in advance,
so that she is careful to be ready.
Wanda invites him in and introduces
liim to her parents, then gives him a
minute to get better acquainted while
she gets her coat. Wanda remembers to
thank Joe for the corsage delivered
earlier, and Joe reminds the parents
of plans following the prom and esti-
mates the hour they may be expected
to return.
At the prom the most acceptable
behavior is suggested and demonstrated
by the principal characters as they ar-
rive, go through the receiving line,
participate in the dancing, partake of
the refreshments, and make their de-
partures. Some examples of poor taste
are pointed out, such as careless pos-
ture and dress, a boy's pockets bulging
with his girl friend's accessories, and a
girl left temporarily alone by her part-
ner.
Later in the restaurant, good man-
ners and etiquette are displayed in the
selection of appropriate foods, and ilu-
jjroper placing of orders.
Joe and Wanda have obviously en
joyed the evening and the company of
each other on their first date. For Paul
and Jane the occasion seems truly a
Yow Are
WITH
while
presenting
Audio -
Visual
programs
DARKENING
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Finest materials— decorative colors
Made to fit any size windows
Guaranteed for 10 years
Used throughout the United States
since 1917
Write for literature and fabric samples.
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MANUFACTURING COMPANY
2347 Sullivan Ave. • St. Louis 7, Mo.
night to remember — worthy of all the
plainiing and effort expended, and
made memorable by the excitement of
doing things with well-liked friends,
and doing them according to the ac-
cepted rules of etiquette and good
taste.
.4ppraisal
The film makes no attempt to pro-
mote the idea of a prom or assess its
values, but offers to school officials and
students who are concerned with the
event many helpful ideas and sugges-
tions, liy demonstrating the satisfac-
tions derived by high school students
from socially correct dress, manners,
and behavior, it is expected that whole-
some and desirable attitudes of con-
duct will be effected. Further, it may
be anticipated that these attitudes will
carry over into other social activities.
I'he film answers many personal ques-
tions faced by boys and girls as they
plan for and attend their first formal
dance: therefore, counselors may find
it helpfid in smoothing out early dat-
ing problems and in promoting better
boy-girl relations. Uecause the film
places a great deal of emphasis upon
pro|>er grof)ming, dating, and etiquette,
its use in advanced homemaking classes
(oidd arouse considerai)le interest and
distussion. It seems likely, also, that
college freshmen couki see the film
profitably and in some cases, its use
might be foinid worthwhile in the
junior high school. In some communi
ties and with some individuals, objec-
tions (|uite surely to be raised would
include - too many dinner jackets, too
nuich adolescent freetlom. too late
hours, too nmch expense, and even the
goodnight ki.ss.
— Pie.sloti MitdicU
FIRST TIME IN 16mmr *
\ CYRANOOe Bergerac :
2 with Jose Ferrer in J
5 Rostand 5 Classic Play •
2 112 min. Rental $20 *
200 West 57th St. !
New York 19,N. Y. J
S Brandon Films, Inc.
EdScreen & AV Guide — May, 1958
» U$T...A COMPUTE FUN Oil
cnmm
cAmm
I hrough the us«
of cortoon animation,
thii pleoiont
film delights and
encowfoges the averoge
studenr to try his
hond ot this very
popwior Oft form.
Its siroightforward
demonitrations moke
it possible for the
viewer* to actually
produce cortoons
of surprising quality.
Produced by Patrician
RImi for upper elementary
through college classes.
Helps teacher at the
chalk board, tool
10 MtN. 16MM. BAW
SALE $50.00 RENT $3.00
Write for your print ond
tree catolo^ foooyi
^_^ 'BAILEY FILMS, INC.
iS09 DE LONGPRE AVE. HOLLYWOOD 28, CALIF.
245
inure
h
Whither Biblical Films?
Using these terras in the broadest
sense, are biblical films getting better
or worse? By biblical film we mean a
film that deals directly with biblical
material. The Book of Ruth, by Cru-
sader Films, is of this type. Cathedral
Films, Inc. has produced many: the St.
Paul Series, the Living Christ Series,
and many others. In these films we find
biblical events pictured and inter-
preted in historic terms. In them the
context and content is biblical. These
films differ markedly from the film that
puts biblical contexts in a modern set-
ting. This My Son (Family) is such a
film. It puts the biblical Samaritan
story in modern times and dress. Road
To Jericho (Family) is another such
film.
Both types above are religious films,
to be sure, but there is a vast difference
in their form and in the treatment of
content. It is the strictly biblical film
which we wish to ask some questions
about
Putting it bluntly, why are biblical
films getting worse now that the de-
nominations themselves have begun to
produce them? Why is it that we do
not find biblical films better now in
general qualities than they were some
ten years ago? This is an important
question for the church to answer.
To my knowledge, the Southern
Baptists were the first of the main-line
denominations to undertake the pro-
duction of biblical films. I refer to
"Book of Acts Series" of ten films re-
leased in the summer and fall of 1957.
Here a great church had a concern
produce biblical films which bore the
content and characteristics which it
wanted these films to have. The pro-
ducer was in this enterprise, but the
agent of the church. He cannot be held
responsible for the religious and cine-
matic qualities of these films. This re-
sponsibility belongs to the Southern
Baptists.
With the advent of this scries of
films two significant things happened.
First, the church itself entered the
field of filmic biblical interpretation,
offering its film version of biblical ma-
beMttment
bv WILLIAM S. HOCKMAN
terial to the general church public.
Secondly, the quality of biblical films,
in both content and treatment and
technical aspects, dropped several
notches.
Lest there be some misunderstand-
ing, let me say right here that this low-
ering of content and technical quality
can't be laid at the door of the produc-
ing concern. They have demonstrated
time and time again their ability to
achieve excellence in both areas, and
in this instance gave the client
(church) just what it asked for, wanted,
and paid for.
Now, another great denomination
has entered the field of biblical film
production. I refer to the Missouri
Lutheran's (Concordia Films) series,
"The Old Testament Scriptures." They
call this "a series of fourteen bible
teaching films." After previewing four
titles in this series — ^fcra/iam, Man of
Faith; Jacob, Bearer of the Promise;
Joshua, The Conqueror; and, Gideon,
The Liberator — 1 am of the painful
conviction that the standards for con-
tent treatment and technical excel-
lence have been dropped another
notch.
A few years, or even a decade ago,
the independent producer was held up
to some pretty high standards by the
churches. He was supposed to be a
biblical scholar as well as a film
craftsman. Well do many of us re-
member when James K. Friedrich, a
great pioneer in this field, presented
his Queen Esther before the Green
Lake Workshop — was it in 1947? Hav-
ing invested a fortune in this film, and
having produced one of the finest re-
ligious films to date, he was taken to
task by quite a few clerics and denom-
inational executives because the qual-
ity was not high enough. It is my
opinion that the inherent quality of
this biblical film has not been reached
by any other biblical film. Some pretty
high standards were set, also, in
Cathedral's first four films in its "Liv-
ing Christ" series. Who has topped
these? I can think of only one film that
comes close - J. Arthur Rank's biblical
film Ruth. Here is a film that treats,
not mis-treats, biblical material. Here
is a film, produced some ten years ago,
with cinematic polish and general ex-
cellence far surpassing this crop of
film-nubbins lately turned out by the
Baptists and the Lutherans.
If you want to see how far we have
not come in ten years, just put on
your projector any film from the
"Book of Acts" series and follow it
with such a film as The Grace of For-
giveness from the British St. Paul
series. In costuming, casting, acting,
directing, biblical interpretation, in
character portrayal — right across the
board — there is no comparison with
the clumsy superficialities, crude lit-
eralisms, and spirit-killing externalisms
of such films as Concordia's Gideon
or Broadman Films' Light From
Heaven.
In the production of biblical films
we have not only turned a corner but
the path we travel is sloping down-
ward, not up. Why should this be?
Do we lack scholars in the churches?
Do we lack taste? Do we have one
standard when we eat out and another
when we cook for ourselves? How can
great denominations produce for them-
selves, and for exf)ort, biblical films
that show little or no comprehension
of the artistic requirements which bib-
lical material imposes on all who
would transpose this sacred material
from words to images? Can it be that
we don't mind tramping around all
over this holy ground in the heavy
boots of indifference or ignorance?
Have we no pride, to put it on very
low terms?
It is one thing for a communion to
produce biblical films for its own do-
mestic market and quite another to
produce for the church field at large.
If the Baptists and the Lutherans wish
to settle for crude literalism, external-
ism, and spirit-crushing absurdities in
biblical films for themselves, we might
be constrained to withhold criticism
and keep our peace. But, such is not
the case. These films are being pro-
moted on the 'foreign' as well as the
domestic market. This being the situ-
ation, they will have to stand up and
be counted.
246
EdScreen & AV Guide— May, 1958
In closing, and in special reference
to the four titles of the Concordia
series which I have studied, suppose
we accept the content treatment of the
films as being just what the client
wanted, what then of technical cjuali-
ties? Wc have poor pageantry in them,
not film drama. They have the flat ana
one-dimensional character of poor
rather than inspired pageantry.
In casting, costuming, and acting
there is just one word that covers them
adequately - mediocre. And not only
that, they have a certain corny and
phony character which almost amu.ses
— if it were not biblical material
which was being so mistreated. The
Three Heaven-Sent Strangers who ap-
pear to .Abraham and Sarah — how
awful! That Stranger from Heaven
which appears to Gideon, how hammy!
There is no art here; no art. I tell you
in dealing with the Scriptures! Yet,
material like this can be treated artist-
ically and reverently if the hand that
touches it is skilled and the mind that
understands it is inspired. Must we
turn back ten years to find such films?
This reviewer is certain of one thing,
we must go back beyond that corner
we turned in late 1957.
Three Good Films
Good, yes; and useful too. But that's
the way it ought to be. A good film is
good for something. Inherent quality
is tightly linked to utility, as a rule.
But let's get on to cases!
When a new boy, with some rough
edges, shows up in the neighborhood
he is accepted by several slightly
younger boys who seem to come under
his influence. Told to leave him alone,
these boys simply can't — they need
him on their ball team. Now the adults
get into the act, and the story soon
takes a delightful turn, few if any will
anticipate, and First Impressions comes
to a wonderful conclusion. Here is a
film for the church school, for sum-
mer camps, for family camps, and a
lot of other places in and out of
church. It would be tops at school.
It's been a rainy day. Over and over
these two brothers have been getting
into squabbles and fights. Mother has
had it pretty rough. Pop comes home,
tosses his coat aside, sniffs in the direc-
tion of the kitchen and asks Mom what
sort of a day she has had. About that
time Pop finds out. Mom suggests that
he straighten out his sons! Nothing to
it! All one needs is patience, under-
standing, and some other stuff. Watch
me! And that is just what we see Mom
do. But, Pop comes through — thanks
to a brainstorm at just the right min-
ute. He finds that Half-Inch of Selfish-
ness can cause several yards of trouble.
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TELEVISION ATOMIC ENEROT
To see this film is to enjoy it. To
enjoy it is to want others to see and
use it. Parents will get a powerful
kick out of it. So will children and
parents together; and, children (Pri-
mary and up) will enjoy it and get the
point, too.
Spending Money is the story of two
little girls; of two families; of two
ways of living: of two attitudes toward
money. Both seem natural. One family
uses money to get happiness; the other
family uses money. This means two
different philosophies of allowances
for children. When a ten-year-old girl
gets pulled off her money-orbit by her
new friend, things get complicated and
pretty painful. But, in the end things
come around pretty well, and construc-
tive attitudes are validated. Here is an
excellent film on money for children
to see alone, for them to see with their
parents, and for parents to see alone.
In all three films the casting is ex-
cellent. The acting is of top quality,
and the directing competent. They are
neat packages! The message comes
through, but it is not in preachments.
It is never imposed. It is right out of
the situations themselves. They are
true to life, and right out of it come
the moral force and rich truth of these
films.
These films have high utility. Chil-
dren can be taught by just the mere
showing of these films. They can learn
more if the teacher will use the films.
Parents can learn from them, also.
What I like about them is that the
positive, not the negative, is accentu-
ated. It's done without any stumbling
and bumbling. Parents can see parents
going about the complicated job of
being parents as they ought to. They
do things the right way, yet they are
under the .same tension and stress as
all parents experience.
These films have good technical
qualities. You can see, and you can
hear, and you like the fine color you
see and the things you hear. There is
enjoyment in these films, but it is just
the extra dividend which always comes
when a good job has been done. (Pro-
duced by Family Films, Inc., inquire
of your film library; or write to FF,
5823 Santa Monica Blvd., Hollywood
S8, Calif.)
Literacy Filmstrips
Without comments on their inherent
filmstrip quality, nor estimates of their
worth in your program, I would like
to draw your attention to six film-
strips, all in color, available from the
Committee on World Literacy and
Christian Literature (156 Fifth Ave.,
N. Y. 10), either on a sale or rental
basis. The rental on each is 52.50 and
the sale price and length will be given
as each title is briefly described below.
There is a reading script for each.
Thailand Finds The Way— The Thai
people, the picturesque temples, scen-
ery and customs, and views of mission
literacy work. (60 frames; $6.00.)
Literacy Comes To New Guinea—
The natives, their customs and coun-
try, and how they are brought to
Christianity. (60 frames; $6.00.)
Literacy Unlocking The Bible—
Views from many places over the world
showing how illiterate people find God
through learning to read His Word.
(53 frames; $7.25.)
Literacy Opening Blind iEy«— His-
tory of the each-one-teach-one; how
it works; how it helps people find a
better life; educational emphasis. (58
frames; $7.25.)
EdScreen & AV Guide — May, 1958
247
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440 Fourth Avenue, New York 16
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INDIANA UNIVERSITY
audiovisual center
Blooming ton, Indiana
The Slor\ of A un?icl— How a voung
Indian learned to read; how others
were touihcd; close up of Hindi
chart,s; literacy team at work in India.
(78 frames; rental only, $2.50.)
Africa Goes To School— Whai has
happened in some areas such as .An-
gola, Congo, Camerouns since the
Literacy Team was there in 1950.
Views of medical and agricultural
work. (84 frames; rental onlv, .S2.50.)
There is a 20-minute color motion
picture in which Dr. Laubach tells of
the work of a Literacy Team in a vil-
lage of North India. (Rental SI 0.00.)
Foster Parents
Francesca tells the story of two chil-
dren, living in a village some 30 miles
from Rome, who were "adopted"
through the Foster Parents Plan, an
international children relief organ-
ization which has helped more than
76,000 war-scarred and distressed chil-
dren over the past 20 years. Documen-
tary; 28 minutes; B&rW; infoimative
and revealing; and "free" from .Asso-
ciation Films, Inc., Ridgefield, N. Y.
Not recommended for use below the
10th grade. Excellent for adult groups
and clubs in and out of church. Good
technical qualities. Recommended to
interpret the work of FPP and to mo-
tivate the support of overseas missions
and humanitarian work.
A Remarkable Film
For some time I have wanted to see
the 22-minute B&W film. The Fare of
Lincoln. Now I have. This is a film
you experience. It is one of the most
moving and remarkable films I have
been privileged to see. There is a
great idea back of it; and there is fine
cinematic art in its production. The
Cinema Department of the University
of Southern California has already
been congratulated and praised for this
fine production. I salute them.
In this film, sculptor-profes,sor Mer-
rell Ciage, of the Fine .Arts Department
of use, begins with an egg-shaped
mass of clay under his excjuisitely
skillful hands; and, with a headtul
of facts about Lincoln. Add to this his
ability to sculp and tell a story at the
■same time, and you have the material
for a film you will not soon forget.
Under his hands the clay conies as
near to life as clay ever can, and imder
his voice history comes right before
your eyes, also. He begins with Lincoln
as a young man in Illinois, and ages
the face as he tells anecdotes of Lin-
coln's life, closing his jjerformance with
a head of Lincoln as he appeared four
days before his death. Gage's hands
rivet our eyes e\ery second, and his
voice commands our ears, and he takes
us in 22 iiiiiiules through the life and
\u\e. besetmeiits and triumphs, of this
great American.
Here is cinema at its best — sans
trappings anil silly fanfare. There is
communication and art, and real art
in communication. We highly recom-
mend tliis film to all kinds of youth
and adult groups in and out of church.
(.Aroni .\u<lio-\'isual .Services, Univer-
sity Park, Los Angeles 7, California.
Rental in January and February, $8.00;
at other times .M.OO)
248
A New Freedom
It's time we atld a new freedom —
freedom to buy and own and live in a
hou.se of your selection in a communitv
of your choice! It will take time, but
it is on its way, this "new freedom."
I liked the film. Crisis In Leavittown.
It tells of a town that had to face a
fact: an accomplished fact. Our film
takes us out to Leavitttown and we see
people and listen to them talk. They
respond readih to cpiestions. Some are
pro and others are con — on the ques-
tion of a Negro family enjoying this
"new freedom" we mentioned above.
There is some cool reason, some hot
emotion. Interlacing these interviews,
is some pretty searching comment by a
specialist in human relations. He keeps
the film mo\ ing; his ideas give it unity.
His (juestions. to the Leavittown peo-
ple and to us. gi^e the film impact
and make it useful as a discussion
starter. It is recommended heartily for
this purpo,se.
The 30-miiiutc film. All The Way
Home, shows us what happens when
a Negro family is about to move into
a "nice" neighborhood. (This in-com-
iiig family toukl be of any race or
nationality background.) We see the
shock-waves hit the community. Some
folks, already teetering in emotional
insufficiency, get lop])led over. Others,
living on a broader and more rational
base, keep their wits and good-will.
Ihis film may gel under your skin, as
it did mine. It may show some dark
corners in your mind, as it did for me.
But, it has .some reassuring facts, and
some fondly cherished fallacies get
drubbed pretty badly by its logic. In
the end we of the churches should
relax and realize that it is the God of
our faith that lias made of one blood
all the men of the earth — and to
sweep that aside is to tackle the tide
with a whisk broom. This film is rec-
ommended to spark through discussion,
reading, study, and — prayerful self-
searching. (From Dynamic Films Inc.,
■!(t5 Park A\e., New York 22, N. Y.
liujuire on rental and availability.)
f lew ^llntsti/'i
ip6
Described and evaluated by ROBERT
(HURCH, WALTER PILDITCH, and
HAROLD WARD, Producers should
send review copies of iilmstrlps to
Robert Church, Andio-Yisnal Coordi-
nator, Herman Felsenthal School, 4101
$. Culuuiet Ave,, Chica<;o 15, Illinois.
JAPAN
■JAPAN lODAY," Visual Educa-
tion Oonsultants, Inc.. Madison 4, Wis-
consin. Filmstrip is in black and white.
Ciiadc range includes high scliool ages.
Subject area includes current social
studies of the country of Japan. A sup-
jilcinentary teaching guide is provided.
3S frames.
rliis filmstrip does an excellent job
of jjresenting a view ol modern Japan
in a short time limit. Questions are
asked at the beginning ol the strip
and most are answered later in ihe
strip. Some questions are not fully an-
swered. This filmstrip could ijetter be
used as introductory matter rather
than as a summary of culminating
a< tivity. Many aspects ol Japanese lile
are touched on, including modern
farming methods, new industrial meth-
ods, type of land lound in the country,
types of government in operation and
a look at the schools of today.
The pictures were judged to be of
excellent quality and of current inter-
est to tell of the modern day Japan.
The captions were within the linguistic
attairmients of the intended grade
le\el and the filmstrip both raises and
answers questions about the subject.
Overall rating given filmstrip is excel-
lent.
ART
■DESIGN SOURCES-Human Face
and Figure," Visual Education Con-
sultants, Inc., Madison 4, Wisconsin.
Filmstrip is in black and white. Grade
range includes from sixth to eighth
grades and above. Subject area in-
cludes from sixth to eighth grades and
above. Subject area includes art. A sup-
plementary teaching guide is included.
1 his filmstrip was prepared by \. G.
Pelikan, Director of .\rt of the Mil-
waukee Public Schools. 28 frames.
The filmstrip covers the multitude
of steps required to make a human face
in rather good detail. Different medi-
luus were used and later in the film-
strip the human figure is used for art
pictures. Various country art methods
are included and even a man from
Mars! Some of the effectiveness of the
filmstri|) is lost in the black and white
l>resentation, however its continuity
leaves the viewer in a creative mood.
Ihe filmstrip was judged to be very
meaningful to its intended grade
group and the captions were well with-
in the linguistic attainments of that
group. I he filmstrip both raises and
answers questions in its presentation
and would be best used as a supple-
ment to teaching presented during the
unit. Overall rating given was excel-
lent.
HIGH SCHOOL ART FILMSTRIPS
Syracuse University, .Vudio-Visual
Center, Syracuse 10, New York. Filin-
strips are in black and white. Grade
range includes high school college
groups and adult ages. Subject area is
art.
•HOW TO EMBED SPECIMENS
IN LIQUID PLASTIC" (53 Frames).
This filmstrip might clarify certain
points for an adult or a high school
student who already had an interest
and a working knowledge in this sub-
ject. It does not go into sufficient de-
tail (eg., describing the catalyst) to ex-
plain the process to a novice. The film-
strip might well be broken down into
these three parts:
1. Specimen that can and cannot be
successfully embedded in plastic.
2. Materials needed for embedding
specimen in plastic.
3. How to embed specimens in liq-
uid plastic.
As pointed out, the above filmstrip
would be acceptable for experienced
groups and those who were qualified
in the field of art. For others the film-
strip covers too much ground without
sufficient detail.
•'SIMPLE SILK SCREEN TECH-
NIQUES" (50 frames). This filmstrip
explains "How to Build (or construct)
a Silk Screen." It has been correctly
classified as a filmstrip suitable for high
school or college students and adult
groups.
Part one of the filmstrip is a mis-
nomer if the purpose is to create an
interest in "Simple Silk-Screen Tech-
niques." Even for high school students
and adults, it seems reasonable that
the first part would stimulate interest
by showing finished products of any
given process; parts two and three
would show the methods and materials
used in producing the finished prod-
ucts, and the final parts ^^'ould show-
how to apply the "do it yourself"
method to constructing or building
necessary materials. The filmstrip is
recommended only for persons who
have a working knowledge of "simple
techniques," because that is required
for intended interest in the filmstrip.
Color Filmstrip Service
for Educational Producers
A scene in the Manhatton Color Lob
filmstrip on "Robinson Crusoe," proc-
essed for Dr. William Lewin's series of
Photoplay Filmstrips.
Let us do oil or part of the work
you require in color processing.
No order too small or too large
for our special educotional de-
partment.
Manhattan Color Laboratory
2)0 W. 65»h St., New York 23
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SCIENCE FILMSTRIPS
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MADE BY TEACHERS FOR TEACHERS
BIOLOGY HEALTH & SAFETY
PHYSICS GENERAL SCIENCE
CHEMISTRY MICROBIOLOGY
BIKE SAFETY BUS SAFETY
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EdScreen & AV Guide — May, 1958
249
SOUND
advice
about audio materials
and equipment
by MAX U. BILDERSEE
Using the Directory
The "Recordings Trade Directory"
published in the April, 1958, issue of
EDUCATIONAL SCREEN AND
AUDIO-VISUAL GUIDE is a new tool
for audio-visual specialists, librarians,
teachers and all others associated with
the field of instructional materials.
This was not a "sudden activity" on
the part of this magazine, but was
planned several months ago and was
the result of many conferences and ex-
changes of opinion and ideas.
Our primary objective was to intro-
duce the educator to recordings manu-
^^
GIBSON GIRL® TAPE SPLICERS
I. "Hobbyist
2."'Semi-Pro'*
.!. Juniut'
4. StundarJ
5 Deluxe
Indtislrjal <5 si^es to
")
H-4 i 1.75
SP-4 .1.5U
TS4A-JR 6.50
TS4A-.STD S.50
TS4A-ULX 11.50
(net) 55.00
ROBINS' TAPE AND PHONO ACCESSORIES
7. SplicmB Tape ST-500 .39
». Head Cleaner HC-2 1.00
•». Jockey Cloth for Tapes JCT-2 1.00
10. Tape Slorajic Cans TC-7 .80
11. Tape Ihrcadcr TT-I ,98
12. Chani;er Covers (2 sizes) C"C-I.2 2.00
13. Turntable Covers (2 sizes) CC-3.4 2.50
14. "Clean .Sound" for Records CS-4 1.00
15. Jockey Cloth for Records JC-I 1.00
16. KleeNcedle NH-1 i.5i)
17. Phono-Cushion. 10"\12" PC.10.12 L'^O
18. Atomic Jewel SK-'X) .s.oo
|y Acoustic Insulatiiui .\.\|-y 2 75
facturers and to create thereby a chan-
nel through which exchange of in-
formation could take place. To ac-
complish this we devised a simple
"check-off" type of questionnaire, limit-
ing it on one page, in the hope that
a great many producers would respond.
The questionnaire itself asked sev-
eral basic questions summarized briefly
in the directory. We sought for you
information concerning technical data
concerning disc recordings and pre-
recorded tapes, sales policies and the
availability of a special educational
catalogue. We recorded the responses
faithfully and reported them in ab-
breviated form.
To achieve brevity we used abbrevia-
tions of terminology which may need
explanation. All 33 rpm recordings
offered to schools are "long play" rec-
ords. The "rpm" of course refers to
"revolutions per minute" and indicates
turntable speed. Similarly the abbre-
viation "ips" applied to tape refers to
tape speed in "inches per second." In
order to achieve the best possible re-
production of recorded sound the re-
producing machine must be run at
the same speed as was the recorder.
The term "stereo" (short for stereo-
phonic) is becoming more widely used
and refers to a comparatively new re-
cording technique which makes sound
recording and reproduction more life-
like. The stereo process begins at the
recording session and is completed in
listening. In the recording actually
two recordings are made simultane-
ously — each using a completely sepa-
rate and independent recording sys-
tem. Two microphones, two amplifiers
and two recording heads work to-
gether to create two sound images. In
sound reproduction, the process is re-
versed and two pick-up heads (on
tape recorders) give separate informa-
tion to mutually independent ampli-
Records for review should be
sent to Max U. Bildersee, 36
Holmes Dale, Albany 3, N. Y.
fiers, each of which serves its own
loudspeaker. The two sound images
are constantly separate.
The separation of the sound images
is essential to stereophonic recording
and reproduction, yet within a com-
paratively short time stereophonic
discs will be available for home use.
These will carry two sound images in
one groove and will still require two
amplifiers and two loudspeakers.
The selling policies of record com-
panies differ. The larger companies
generally sell only through commer-
cial distributors and their product is
marketed through local stores. The
phraseology "sell only to trade" in the
directory refers to this sales policy and
means that records must be acquired
through retail outlets.
Many companies, including some
which offer extensive educational cata-
logs, sell "direct or to trade" meaning
that they will honor a small order
from a school or an individual but
they also sell their product through
commercial channels to local dealers.
Finally, there are some record pro-
ducers which sell only to the ultimate
consumer and these are so noted with
the term "sell direct" standing alone.
More than half of the listed record
companies offer special educational cat-
alogs and many of these are worth hav-
ing for information and guidance pur-
poses. At very little dollar outlay you
can secure a collection of these cata-
logues by writing to each of the com-
panies offering such duplicated in-
formation. The effort and expense are
small and the returns in terms of new
information make this a worthwhile
activity.
The following nine questionnaire
responses were received too late for
inclusion in the list published in
April.
Bethel Record Company, Inc., 468 West
58th Street, New York 19, X.Y. Publish
78 and 33 rpm records: sell direct
and to trade; solicit mail orders and
mail inquiries. LABELS: Bethel. Bronze.
Educe, Inc., Bo.\ 88, Ojai, California.
Publish 3 3 rpm records; sell direct and
to trade; solicit mail orders and mail
inquiries. LABEL: Educo.
Eterna Records, Inc., Lyrichord Records,
Inc., 141 Perry Street, New York 14,
N.Y. Publish 33 rpm records and 7.5
ips single track (stereo) tapes; sell only
to trade: .solicit mail orders and in-
quiries. LABELS: Eterna, Lyrichord.
Record Broadcast Corporation, 1 1 49J
Bent Avenue, San Marcos, California.
Publish 78, 45 and 3 3 rpm records;
and 15 ips stereo tapes: sell direct and
to trade: solicit mail orders and mail
inquiries. LABELS: Broadcast, Living
Bible, Tee Rhythms, Treasure.
Ru.s.scU Records, Inc., 2480 Thompson
Boulevard, PO Box 328, Ventura, Cali-
fornia. Publish 78 and 4.5 rpm records;
offer educational catalogue; sell direct
and to trade; solicit mail orders and
mail inquiries. L.'VBEL: Russell.
250
EdScreen & AV Guide — May, 1958
•Spanish Music Center, 127 West -ISth
Street, New York. Publish 33 rpm rec-
ords; offer educational catalogue; sell
direct and to trade; solicit mail orders
and mail inquiries. LABEL: SMC PRO-
ARTE.
Star Record Company, 243 West 72nd
Street, New York 23. Publish 45 and
33 rpm records; sell direct and to
trade; solicit mail orders and mail in-
quiries. LABEL: Star.
Stratco Audiovisuals, Ltd., P. O. Box
1883, Grand Central Station, New
York 17. Publish 3 3 rpm records; offer
special educational catalog; sell direct
and to trade; solicit mail orders and
inquiries. LABEL: Stratco,
*YaIe University Audio Visual Center,
5 3 Sterling Memorial Library, New
Haven, Conn. Publish 3 3 rpm records;
sell direct and to trade; solicit mail
orders and mail inquiries. LABEL:
Yale University Audio Visual Center.
Securing Recordings
Securing recordings is not always
easy. Some local record dealers do
not solicit school accounts and make
acquisition of particular recordings
difficult. In such instances the pur-
chaser should inform the producer,
mentioning title and record number,
and seek to make a direct purchase.
Some local music shops have been th:
victims of school purchasers who, hav-
ing placed orders, fail to accept de-
livery. However, in most communities
school purchasers should have no
difficulty ordering records from re-
tailers if they can supply three essen-
tial items of information — record title,
number, and the name of the producer
or the record label.
Ihere is a problem regarding audit-
ing records before purchase. Some
sales organizations encourage this prac-
tice and offer sales on a "ten day ap-
proval" basis. These are usually mail-
order concerns and there are several
located in various parts of the country.
Local record stores cannot offer the
same service on educational records
which are not likely to have popular
or mass appeal. Review information
such as is available in EDUCATION-
AL SCREEN AND. AUDIO-VISUAL
GUIDE as well as in some other pub-
lications has generally proved valuable
as a buying guide for schools.
School Policies
Multi-school communities have gen-
erally adopted two policies regarding
recordings which interest educators.
First, the recordings are treated as
books. That is, rather than purchase
a single disc for inter-school circula-
tion, the communities purchase sev-
eral copies of a single disc and place
these copies in schools where they
should be of service. The second policy
— and again this parallels book policy
— is to place selected recordings in
the library loan collection and make
them available to students for home
listening in the same manner that
books are made available for home
reading. .And the same responsibilities
for prompt return and care in use
apply for recordings as for books.
Student responsibility for damaged
books and for damaged recordings
then is the same.
Listening Laboratories
Language Laboratories have been
much under discussion recently, and
there are several organizations offer-
ing special equipment to schools to
meet the language department needs.
In school visits we have been ob-
serving that the best learning situa-
tions are "intimate" situations in
which there is a direct association
between the instructor and the learner.
This has obvious and immediate
application to language study and has
been the major reason for gfreat in-
terest in laboratory audio equipment
for language instruction.
Our immediate reaction is that we
are being shortsighted— or should we
say partially deaf. These same factors
apply to learning in many areas and
consequently the intimate audio in-
structional values, existing in foreign
language instruction, also exist and
are of equivalent importance in many
Here are a few of the many ways you can use a tape recorder to
bring historyin-the-making into the classroom.
• Record the reports of several prominent newscasters and play them
back to the class, to show how different reports on the same subject
can be subtly "slanted" without altering the facts.
• Have students write and record a travelog to accompany pictures
of a class field trip.
• As a new political tool, "paid" political announcements make good
study material. Record a series of these from radio or TV for class-
room playback and discussion.
• Have class members record their greetings and connnents for ex-
change with a social studies class in a foreign country. Hearing the
foreign students' voices will add a liveness and interest far beyond
that of the written word.
• By recording slate and local meetings of political, pressure and
interest groups, your students can learn about both subject matter and
meeting procedure.
• Have the class prepare a documentary tape on your connnunity,
telling about its history, industries and culture. The early history
can be gathered by asking the still-living pioneers to relate their
experiences to the recorder. This tape can be exchanged for a similar
one from students in another town.
The sound quality of a tape recording can be no better than the
quality of the tape on which it is recorded. Educators' critical require-
ments for fidelity of reproduction and consistent quality are easily
met by any of the eight types of .\udiotape. This complete line of
professional quality recording tape offers the right recording time
and the right tape cost for any application. But, regardless of type,
there's only one Audiotape quahty - the finest that can be produced.
For information on what type of tape is best for your recording job,
write Dept. EV, Audio Devices.
oiu^
U i^tefifat fcA. Uielj!
AUDIO DIVICI$, INC., M4 Ma«l«ii »»•., N«w T»H| »», M.T.
EdScreen & AV Guide — May, 1958
251
1
au
d
io
file
devoted to
improvec
' instruction
cordially invites you to request information
about a new and unique school, college and
library recordings appraisal service
edited by Max 11. Bildersee
box 1771
•
albany 1, n. y.
1
Audio Directory
Audio Equipment
EVERYTHING IN ELECTRONICS
Send for FREE ALLIED 1958 Catalog
Recording equipment, Hi-Fi audio,
school sound systems, training kits,
electronic parts. Write for Catalog.
ALLIED RADIO
100 N. Weilern Ave., Chicago 80, III.
4 SPEED
RECORD &
TRANSCRIPTION
L PLAYERS
^ii^v Wrtte for tllustrttett
P"** AUDIO-MASTER
I 7 E. 45th St.. New York
call tone
Portable PHONOGRAPHS
TRANSCRIPTION PLAYERS
Complete SOUND SYSTEMS
» for Every School Use!!
/'' califtine corporation dept. es
Tape Recorders and Tapes
TAPE RECORDERS, TAPE, HI-FI
Wholesale Prices. Free Catologue
KARSTON, 2I5-A E. 88 St., New York
28, N.Y.
TAPE RECORDERS, HI-FI COMPO-
NENTS, TAPES. Unusuol Values, Free
Catalogue, Dressner 69-02 AV, 174 St,
Flushing 65, N. Y.
other areas of instruction.
The first to come to mind is in
the study of poetry. Immediate inti-
macy in listening is immediately avail-
able if each student listens alone via
headphones even in the classroom sit-
uation. Story telling and listening,
too, are equally intimate and every
effort should be made to supply lis-
teners with privacy. We watched four
third-grade children, in a library, lis-
tening to a story telling record. Each
cliild was alone, yet part of tlie group,
because each had the opportunity to
listen via headphones. Given a choice
between the 'phones and a loud-
speaker, they preferred the former. It
facial expression is a reliable index
of attention, each of these young peo-
ple was enthralled by the listening
experience .... via the intimacy of
tiic headphones.
This is an area of instruction meth-
odology and equipment which has
l)eeii all too little explored and needs
intensive study. As we learn more —
and we shall seek — we plan to report
to you.
\ Useful Musical-Recordings
Reference
•RECORD RATINGS" (Crown
Pul)Iishing Company, New York) is
the descriptive title of the Music Li-
brary Association's Index of Record
Reviews. This work has been compiled
l)y Kurtz Myers and is editeci by
Richard S. Hill.
This is a volume of critical opinion
which will largely be useful to music
teachers and supervisors in the schools
and to librarians seeking critical in-
formation on particular musical re-
<ordings. We have referred to it as a
(oiiipilation because it does not repre-
sent the opinion of the compiler and
editor, but rather through the use of
symbols the opinions expressed by rec-
ord critics for such publications as the
Saturday Review of Literature, The
New York Times, The New York
Herald-Tribune, Harper's Magazine,
the Quarterly Journal of Speech and
the Library Journal as well as some
twenty other journals are reported.
'Ihe emphasis is placed on musical
recordings. There is, however, a sec-
tion devoted to spoken recordings un-
der the heading "Diction" which will
interest those interested in instruction
in some areas other than music, par-
ticularly English and the Social Stu-
dies.
The Pied Pi|>er of Hamelin
"The Pied Piper of Hamelin" was
written as a child's story by Robert
Browning for the amusement of a sick
child. It was intended to give the
youngster a subject for illustrative
drawings. Television recently adapted
this magnificent story for its own pur-
poses and in so doing introduced
many unnecessary side-themes which
contributed little but consumed time.
Children all over the country saw this
"spectacular" and perhaps fortunately
saw very little Browning and less of
the "Pied Piper." The recording of
the music from this Hal Stanley pro-
duction is hardly worthy of school at-
tention, but perhaps will amuse many
adults who may enjoy the catchy
adaptions of Grieg's music. (RC.\-
Victor-LM 1563.)
SHOWSTOPPERS: An exceptional
play which has become a musical per-
formance is Eerenc Molner's "Liliom"
which the Theatre Guild produced as
a musical drama titled "CAROUSEL"
(Decca Records, DL 9020). Again, as
in "Oklahoma!" Richard Rodgers and
Oscar Hammerstein II made the mu-
sical transitions and brought these
dramas into musical focus .... Irving
Berlin wrote "ANNIE GET YOUR
GUN" (Decca Records, DL 9018)
which, lacking the background of a
previous drama of high order, also
lacks equal school usefulness although
as a musical itself it marked the emer-
gence of Ethel Merman as a star.
R FilMagJc PYLON
I n I AUTOMATIC
^JQ^SILICONE LUBRICATION
^^^r CLEAN AND
LUBRICATE YOUR TAPES AND FILMS
WHILl THEY PLAY I
Guaranteed Better, Cleaner, Cooler Re*
production on any equipment. Complete
PYLON KIT (tpecify suction-cup or per-
manent flange-type mounting) with re-
loader bottle and six FilMogic Ctotb
Sleeves $2.95 from your dealer or
THE DISTRIBUTOR'S GROUP, Inc.
204 • 14th St., N.W. ATLANTA 13. GA.
252
EdScreen & AV Guide — May, 1958
FREE COPIES
To Teachers
and Principals:
FOR free copies of illustrated photo-
play study guides, telephone or write
(on school stationery) to your favorite
local theatre manager before the picture
opens. Current issues discuss The
Vikings, The Bridge on The River Kwai,
and The Brothers Karamazov,
FOR information as to a new Kit of
Tools for teaching higher standards
of movie discrimination, write to
William Lewin, 10 Brainerd Road,
Summit, New Jersey.
Educational & Recreational Guides, Inc.
10 BRAINERD ROAD, SUMMIT, NEW JERSEY
EdScreen & AV Guide — May, 1958 253
MONTHLY REVIEW OF WHAT'S NEW FROM MANUFACTURERS & DISTRIBUTORS
-visual trade review
For addresses of the sources supplying in-
formation on which these listings are
based, refer to Directory of Listed Sources,
page 262. For more information about any
of the equipment announced here, use the
Readers' Service Coupon on page 260.
NEW EQUIPMENT
CAMERAS
Keystone Electric Eye 8mm Turret Cam-
era Model KA-3 is equipped with an
electric eye that bars exposure of film
unless the light is sufficient for the
type in use. Over or under exposure
must be deliberate. Three lens turret,
with built in "A" and haze filters.
Price to be announced. Model K26
Capri, complete with 3 lenses, built-in
"A" filter, $79.95.
For more information circle 101 on coupon
Kodak Retina IIIC camera offers large,
more luminous finder showing image
sizes and parallax indicators for three
lenses. $175 with f/2 Retina Xenon
C lens.
For more information circle 102 on coupon
Eastman Kodacolor Negative is now avail-
able for 35mm cameras. A 20-expo-
sure roll costs $1.85. Processing and
prints are ordered through local deal-
ers. 3x color prints (3'/2x5") 32
cents each; 2x prints UVzxiVz") 23
cents.
For more information circle 103 on coupon
Heitz Testreflex Enlarger, accommodates
negatives up to 4"x4", incorporates
test negative for parallax-free focus,
weighs 10 lb. $129.50.
For more information circle 104 on coupon
Kodak Generator Flashholder has built-in
generator to fire the flashbulb. Gen-
erator charged by revolving wheel with
fingertip. $1 3.95 and $14.95.
For more information circle 10S on coupon
Polaroid offers a 1:1 print copier that
turns out paper positive copies of Po-
laroid prints in 60 seconds. $29.95.
Also a 35mm slide copier that makes
1 -minute Polaroid pictures from 35mm
slides.
For more information circle 106 on coupon
PROJECTORS
Argut M500 "no larger than a woman's
handbag" 8mm projector, features a
"slip loading" gate to simplify thread-
ing. $89.95.
For more information circle 107 on coupon
Eastman Pageant 16mm Sound Projector
is now priced at $429. Features tung-
sten carbide tipped tooth, sound-silent
speed, folding arms, never needs oiling.
For more information circle 108 on coupon
Kodak "Showtime" 8mm projector 750
watt lamp and V^t" f/1/6 lens deliver
5'0 picture in average room. With
dry-splice unit, $139.
For more information circle 109 on coupon
"Miracle" Sound Projector is now made
by Marcellus Mfg. Co. Film is ad-
vanced by a 16-tooth intermittent
sprocket; separate motors for film
movement and blower; removable flex-
ible drive cable, 1 5watt amplifier, 12"
speaker.
For more information circle 1 1 0 on coupon
Kodak Cavalcade Slide Projector. Com-
bines automatic cycle, remote control
and manual operation in one machine.
40-compartment magazine holds slides
upright. Sequence may be edited while
magazine is in projector. 500-300
watt optional at flick of switch. Mov-
able arrow pointer built in. $149.50.
For more information circle 1 1 1 on coupon
Revere Auto- Magazine Slide Projector
shows all type mounts intermixed, for
manual or automatic index operation,
with fade-in-fade-out succession. Ac-
cessory condenser permits showing
1 '/2"xl Vz" slides. 300-watt $59.50;
500-watt $69.50.
For more information circle 112 on coupon
Polaroid Slide Changer for 2x2's. Inter-
changes with 2 'A square slide carrier
designed for the 2-minute direct posi-
tive transparencies. Model 613, for
2x2 and 35mm slides, $4-95.
For more information circle 113 on coupon
Polaroid Slide Changer
SOUND EQUIPMENT & ACCESSORIES
Bogen B-21 Record Player, hi-fi, manual
record player, its four speeds may be
modified within a 5 per cent range.
4-pole motor, shock insulated. Uni-
versal plug-in head accommodates all
popular cartridges. 1 1 5volt-60 cycle.
$25.95 less cartridge.
For more information circle 114 on coupon
Electo-Voice MERCHANT Custom-built
language teaching audio equipment.
Adheres to NAB equalization stand-
ards. Remote control. Plug- in con-
struction makes units instantly replace-
able. Model 758DL dual channel.
Model RCM Custom MC-1 records up
to 1 5 tracks simultaneously on 1 " wide
tape and can be ganged to serve indi-
vidual students in classes of any size.
Printed circuit amplifiers, completely
transistorized, automatic volume con-
trol on each student's recording chan-
nel.
For more information circle 1 1 5 on coupon
Lafayette Crystal Throat Microphone, Re-
quires no special power supply. High
sensitivity, high impedance. With SVi'
flexible cable. $1.95.
For more information circle 1 1 6 on coupon
Lafayette Radio Binaural Headphones.
Stethoscope type light weight ear-
phones; 50-16,000 cps response; dual
magnetic or crystal audio transducers
particularly suited to binaural listen-
ing. Choice of impedances 6-5000-
100,000 ohms, $2.95.
For more information circle 1 1 7 on coupon
Viewlex Battery-powered Record Player.
Model DA operates on four flashlight
batteries, which give sufficient current
to play up to 6,000 records. 3-speed;
flip-over cartridge with two sapphire
needles; two tone-balanced speakers;
weighs only 7 lb.; 12", square, 6"
high; $59.95 less batteries.
For more information circle 118 on coupon
ViewLex Battery-Powered Record Player
Wollensak Stereophonic Tape Recorder.
Two separate in-line sound channels;
10-watt push-pull audio output suffi-
cient to feed large auditorium speak-
ers; 3.75 and 7.5 i.p.s.; high speed re-
wind, instant stop lever, simplified
keyboard control, index counter, ce-
ramic-type wide range microphone.
$229.50.
For more information circle 119 on coupon
MISCELLANEOUS
Da-Lite Screen Co. announces a new len-
ticulated screen fabric with heavy duty
vinyl film in 40x40" and 50x50"
sizes. Greater brightness, definition,
viewing angle are stressed.
For more information circle 120 on coupon
Fluorescent Paints for use under black
light are described in an interesting
booklet available free from Ultra-Vio-
let Products, Inc. Winter and summer,
day and night change of scene can be
created by black-light painting. Excel-
lent medium for physics demonstration.
For more information circle 121 on coupon
HPI Pro-Splicer uses a pre- sprocketed,
self-adhesive Mylar tape to make butt
splice in either 8mm or 16mm film-
Stainless steel cutting blades, heavy
cast aluminum base. Splices are invis-
ible, no frames are lost, no scraping,
no cement. $9.95 including package
of tape. Extra tape 79 cents.
For more information circle 122 on coupon
Kodak Presstape Film Splicer cuts and in-
terlocks film ends; tape makes a dry
splice instead of usual scrape and ce-
7S4
inent method. $6.95. Package of 20
Presstapes 50 cents for either 8mm or
1 6mm.
For more information circle 123 on coupon
MISCELLANEOUS ITEMS
Permapex Crayons, for drawings and writ-
ten work intended to stay put on
blackboards, as background for ordi-
nary chalk work, until erased with
"Removo" compound. 4 colors, incl.
remover $3.25. Four visual aid sten-
cils (flag, coordinate graph chart, U- S.
map, musical clef, scale), $5.75-
For more information circle 124 on coupon
Shadowscope Reading Pacer. $94. Ad-
justable illuminant paces reader at pre-
determined rate. For developmental
reading laboratory and classroom use.
Psychotechnics, Inc.
For more information circle 125 on coupon
Stick-tack Discs. Adhesive both sides,
use to stick paper, etc. to walls or
other display space. Re-usable. $1 for
328. Thompson-Winchester Co., Inc.,
890 Commonwealth Ave.
For more information circle 126 on coupon
V-Slot Selection Finder Reel is slotted
for quick threading and has selection
finder numbers molded along the edges
of the slot to aid in locating desired
selections when playing back the tape.
Identification space is provided. FER-
RODYNAMICS.
For more information circle 127 on coupon
NEW MATERIALS
The following announcements of recent
releases are based on informotion sup-
plied by producers and distributors.
Audio-visual materials of all kinds are
listed under the same generol subject
heodings. The producer or primary dis-
tributor for each Item is Indicated by
name or coding appearing in CAPS fol-
lowing title and classification of material.
Addresses of listed sources are given in
the Directory of Listed Sources at the
end of this department.
KEY TO ABBREVIATIONS
mp^motton picture
fs — filmstrip
si — slide
rec — recording
LP 33-1/3 r.p.m. microaroove record
min — minutes (running timet
fr — frames (filmstrip pictures)
si — silent
sd — sound
R — rent
b&w — block & white
col — color
Pri — Primory
Int — Intermediate
JH — Junior High
SH — Senior High
C— College
A — Adult
ARTS & CRAFTS
Art and You mp FA 10 min sd b&w $50
col $100. Art as a way of expressing
our feelings and thoughts. People, na-
ture, world in art. For appreciation
and creative exercises Int. — HS
For more information circle 128 on coupo"
The Art of Photo- Engraving fs TAS 45tr.
Each step in line etching, half-tone
and Benday depicted — photography,
negative turning, printing, etching, fin-
ishing, routing, proofing and blocking.
Made in cooperation with the N. Y.
School of Printing. For vocational and
art study.
For more information circle 129 on coupon
The Art of Rouault 6fs LIFE col $30
(set), $6 ea. Brilliant paintings cre-
ate 1893-1952 in rich beauty of their
original colors, also the stained glass
windows designed for the chapel at
Assy. SH— C
For more information circle 130 on coupon
Child Art and Nature Series 3mp BAILEY
6min sd col $165 (set of 3) ea. $60
r $3. Children in the films interpret
their own experiences by using inex-
pensive art materials. Titles; Birds
and Etching, Insects and Painting,
Weeds and Mosaics. Produced at Uni-
versity of Wisconsin. Prim. C A
For more information circle 131 on coupon
Leonardo da Vinci and His Art mp COR-
ONET 13V2min sd col $125 b&w
$68.75- Leonardo's drawings, work-
book sketches, studies and paintings
are woven together with Florentine
scenes and Tuscan landscapes. JH, SH,
C, A
For more information circle 132 on coupon
Mosaics For All fs IFB col 3 strips with
manual $18, single $6. Individual
titles: "Easy Ways — Inexpensive
Ways," "Greater riches through va-
riety in tessare and cements," "New
experiments with melted bottle glass."
Creative work by students at Immacu-
late Heart College, Los Angeles, all
ages.
For more information circle 133 on coupon
Paintings in the Metropolitan Museum of
Art fs BUDEK 52fr Italian painters,
mainly of the XIII and XIV centuries.
Giotto, Bernardo, Daddl, Taddeo Gaddl
and Spinello Aretino are represented. C
For more information circle 134 on coupon
Paul Tomkowicx, Streetcar-Switchman
mp CINEMA 16 lOmin sd b&w r$7.
An outstanding poetic documentary In
the best tradition of humanist film
making. A poignant evocation of the
thoughts and feelings of an old man,
as he works in a city street during a
wintry night.
For more information circle 135 on coupon
Time Painting mp EFLA 21 min sd col
$185. Lewis Rubenstein, Vassar Art
Department, gives ancient Chinese
scroll painting art a modern approach.
His paintings, wound on spindles, are
mounted in shadow boxes and as un-
wound give viewer the feeling of see-
ing a journey through the eyes of the
creative arist. SH C A
For more information circle 136 on coupon
Together mp 50min CONTEMPORARY
sd b&w r$50. London's East End
grimly seen through eyes of two deaf-
mute deckhands. A British Film Insti-
tute Free Cinema release, premiered by
Cinema 16 and the Museum of Mod-
ern Art. A
For more information circle 137 on coupon
Nice Time mp CONTEMPORARY 19min
sd b&w r$15. Search for amusement
on a Saturday night; London, Picca-
dilly Circus, "the statue of Eros . . ■
aptly . . dominates the scene." A
For more information circle I" •" ""P""
Momma Don't Allow mp CONTEMPO-
RARY 22min sd b&w. Candid camera
excursion to Jazz Club where a mixed
gathering meets the Teddy Boys and
their girls. Produced by British Film
Institute Experimental Production Com-
mittee. A
For more information circle 139 on coupon
EDUCATION
VU- GRAPH
Overhead
Projector.
It's unique I Beseler's new VU-GRAPH is the projector
you use in a fully lighted room. The picture flashes
OVER your head -onto the screen -while YOU face the
class to see who understands, who needs help. Use
prepared transparencies or quickly make your own.
VU-GRAPH projects in black and white or full color:
slides, stencils, models, even your own wrlting-as you
write ! 4 models Including new portable. Teacher eper-
ated-no assistant needed. Free Demonstration at your
convenience. Free Brochure: "Get Your Point Across-
Fast!"
CHARLES
C8&i€&^
COMPANY
EA»T ORAf^OB. MEW JKR^CV
SLIDE MAKING
EQUIPMENT I
26
Sizes
Sha^
And
'Pest
..$1.85.
Day in the Kindergarten fs ELKINS si
b&w $1 50. Kindergarten program ot
the Richland School District, Shaffer,
Calif PTA, Teacher Training.
For more information circle '^. ."" "".f'Vp
Democracy's College mp IOWA STATE
25min sd col free. A hundred years ot
college history, and its contributions to
education today. SH A
For more information circle 141 on coupon
• IDEAL 3'/4x4'
LANTERN
SLIDE MATS
The Professional
Standard For 50
YearsI
Package - 25 mats
Box - 100 mats ••■- ■
1000 in bulk (not assorted) -
• "R/GHT Sior UP" Red Spot Indent/-
fication labtlt: Quality- White-gummed-
Accepts Ink No 4008 Box of 250 *»
• Type Your Own Slides
on B&J RADIO MATS
Special crabon for writ-
ing or typing titles —
transparent cellophane
and masking mat in-
cluded. White, amber or
Rreen.
2x2" (100 slides) $2 — 3V.»4-- (50 slides) $1.50
• NtW SLIDi Hit
Notebook style-displays
12 slides in full view
The VUE-FILE mount
fits standard
3-rinE binder.
No 4010.
Box of 25 58-'5
Box of 100 $35.00.
SPECIAL- #G40 10 to l!f glass mounted slides.
Box of 100 -- S4U.UU
LANTtKN SilDt
riLB BOX Individual
slide grippers hold 76-
3Mx4" slides. Leatherette-
covered wood. Handle.
No. 4011 ^^-S"
BURKE & JAMES, INC.
321 So. Wabash, Chicago 4
III.
EdScreen & AV Guide — May, 1958
255
Film Repair
and Butt
Splicing Block
REPAIRS DAMAGED FILM STRIPS
AND 16MM MOVIE FILM $19.95
Discard old, messy cement splices.
Now, you can butt-splice with
cleaner, stronger MAGIC MYLAR.
Save your torn, damaged film-
strips, repair movie film, replace
torn perforations speedily, effi-
ciently and permanently with
MAGIC MYLAR.
Makes Butt Splices
ond Repairs
Simple as ABC
MAGIC MYLAR
TRANSPARENT
SPROCKETED
SPLICING TAPE
16mm — Single or Double perf.
66 foot Roll $5.00
35mm -66 foot Roll _ $9.00
A complete stock of motion picture
and audio-visual equipment.
FLORMAN & BABB, INC.
68 W. 45th ST., N. Y. MU 2-2928
"F/BWB/IT" CASES
"THEY LAST INDEFINITELY"
Equipped with steel corners, steel cord
holder and heavy web straps.
Only original Fiberbilt Cases bear this
Trade Marie
Your Assurance
of finatt Quality"
For 16mm Film —
400* to aOOC Reel*
Sold by All Leading Dealers
Operation of the Bell and Howell Sound
Projector: 2nd Version mp IFB ] 1 min
sd b&w $55. Covers proper methods
of setting up projector and speaker,
threading and operation, cleaning, lu-
brication, changing of fuse and lamps.
For more information circle 142 on coupon
Satellites, Schools and Survival! mp NEA
28min sd b&w. Free, through state
education associations. Produced as a
television interview program featuring
Vice-president Nixon, H. Rowan Cai-
ther Jr. (Ford Foundation 1, Senator
Lyndon B. Johnson, James R. Killian,
Jr., and Willard Civens. Shows close
relationship of the American system of
education to survival as a free nation.
Interviews supplemented by dramatized
section on our schools since I 900 and
a present-day science class at work.
JH SH C A
For more information circle 143 on coupon
Society of Children — 6-7-8-Year-Olds
mp NYU 30 min sd b&w $135. Unre-
hearsed pictures and sound of primary
grade children. Croup cohesion and
exacting standards of conformity are
viewed as vestibules to the later "gang
age." This is Part III of the Vassar
College Studies of Normal Personality
Development series. C A
For more information circle 144 on coupon
GUIDANCE: Personal
Daily Christian Living I 4sfs FAMILY sd
LP 12" col $25.50 fs ea $6.50 rec
$3.50. Christian attitude and behavior
stories for boys and girls 8-12. Fol-
lowing the narration on each record are
several discussion "bands" for pupil
involvement. Learning to Help at
Home (32 fr); Learning About Money
(38); Learning to Forgive (44);
Learning t o Overcome Selfishness
(34). Int.
For more information circle 145 on coupon
Daily Christian Living II 4sfs FAMILY sd
12" LP col $25.50 fs ea $6.50 rec
$3,50. Modern-day stories for boys
and girls 8-12. Learning to Get Along
Together (43 fr) ; Learning About
Sharing (37); GeHing. Others To Like
You (38); Learning About Friendship
(40). Int.
For more information circle 146 on coupon
It Happens Every Day fs FRIENDSHIP
58fr si col. Teaches lesson of avoiding
quick, angry reprisals against people or
communities for unkind or misunder-
stood attitudes. JH
For more information circle 147 on coupon
Teen-Age Topics for Christian Youth 4sfs
FAMILY sd 12" LP col $25.50 fs ea
$6.50 rec $3.50. Personal guidance
for the 12-14-year-olds. Consultant,
Dr. Richmond Barbour, Director of
Guidance, San Diego Public Schools.
First Dates (40 fr); Whom Do I Date?
(40); How To Act On a Date (40);
Is It Love? (40). JH
For more information circle 148 on coupon
Teen-Age Topics for Christian Youth 4sfs
FAMILY sd 12" LP col $25.50 fs ea
$6.50 rec $3.50. Personal guidance
for the 15-17-year-olds. Visualized in
cartoon style. Going Steady (40 fr) ;
Falling In Love (40); Conduct on a
Date (40); When Should I Marry?
(40). SH A
For more information circle 149 on coupon
GUIDANCE: Vocational
Careers in Science Series 4fs SCRIBNER'S
si col $14 ea $4. Prepared to help the
schools guide more students into sci-
ence careers. Each describes and illus-
trates an area in science and shows
what scientists in that area do. Look-
ing Ahead to Mathematics, Looking
Ahead to Physics, Looking Ahead to
Chemistry, Looking Ahead to Biology.
For more information circle 1 SO on coupon
Inside Story of an Airline mp DELTA
22min sd col free. Follows a Delta
Airline stewardess through her training
program and the work of the other vast
staff of a typical large airline.
For more information circle 151 on coupon
HEALTH & SAFETY
Beginning Good Posture Habits mp COR-
ONET 11 min sd col $100 b&w $55.
Improvement of posture is made a col-
lective project for primary graders.
Good adult posture in professions
youngsters look up to is shown as ex-
ample to follow. Pri.
For more information circle 152 on coupon
Mealtime Manners and Health mp COR-
ONET 1 Imin. sd col $100 b&w $55.
Croup approach avoids individual em-
barrassment. The film's central char-
acter develops friendliness and cheer-
fulness at mealtime and creates pleas-
ant atmosphere for himself and his
group. Int.
For more information circle 153 on coupon
Rabies mp MH 14i/2min sd b&w $80.
Symptoms are pictured, instruction on
what to do if any case of dog bite and
specifically if rabies are suspected. JH
SH A
For more information circle 1 54 on coupon
Tommy Takes To Traffic fs EP 33fr si col.
Traffic rules for good citizenship are
adopted by a third grader with good
results. Pri.
For more information circle 155 on coupon
Whitehall 4-1500 mp ASSOCIATION
27min sd col loan. Title refers to the
telephone number of the American
Medical Association. Commentary by
John Cameron Swayze. Services of the
AMA are presented in dramatized case
histories. HS CA
For more information circle 1 56 on coupon
HOME ECONOMICS
Cows, Milk and America mp MODERN
14min sd col free. Cartoon treatment
of the history of milk in America from
the Jamestown landing to the present.
For more information circle 157 on coupon
Let's Have Lamb mp UWF 14min sd col
free. A bewildered housewife wins a
whole lamb carcass in a disc jockey
contest. Her local butcher saved the
day by reducing it to its various "cuts,"
and their preparation is shown. SH A
For more information circle 158 on coupon
INDUSTRY: Transportation
Great Lakes Transportation fs UMICH si
b&w $3. Progression of vessels from
canoe to ore carriers and passenger
steamers. Int- JH
For more information circle 1 59 on coupon
People Who Work at Night mp 1 3min
FA sd b&w $62.50. The many im-
portant jobs that are done while the
community sleeps. Columbus Film Fes-
tival first prize in elementary classroom
category. Int. JH.
For more information circle 160 on coupon
Products of the Tree Farm 22"x34" chart
AFPI free- In full color. Lists many of
the 5, 1 59 wood products, classifies
them according to manufacturing proc-
esses, and shows how conservation is
practiced in the mills. Free.
For more information circle 161 on coupon
Transportation in the Modern World mp
CORONET llmin sd col $100 b&w
$55. Variety of transport media and
their interrelationship as well as back-
ground. Indigenous sound throughout
adds realism. Influence of transporta-
tion on location and growth of cities.
Int. JH.
For more information circle 162 on coupon
The Forever Living Forests mp REDWOOD
27min sd col free. Selective logging
and tree farming preserves the red-
woods heritage. From timber to lum-
ber. New techniques make use of
former waste products.
For more information circle 163 on coupon
LITERATURE & DRAMA
Aoi No Uye (The Princess Aol) mp CIN-
EMA 16 30min sd b&w r$20. A
unique document, discovered among
captured Japanese films, presents an
authentic 11th Century Noh drama
of jealousy and passion, featuring the
distinguished actors K. Sakurama and
S. Hohso. Complete English narration
explains action, masks, gestures, one
of oldest theatre arts on record.
For more information circle 164 on coupon
A Time Out of War mp CALIFORNIA
22min sd b&w $120 r $10. Award
winning documentary (Academy, Ven-
ice, Edinburgh, Intercollegiate). Three
soldiers. North and South, declare an
hour's armistice of their own. Out-
standing example of the complete short
story on film. Jh, sh, c, a.
For more information circle 165 on coupon
Bharatnatyam mp CINEMA 16 lOmin sd
b&w r$4. In one of the best ethno-
logical dance films, Shrimati Shanta
performs the "Natanam-Adinar," a
South Indian classical dance with
close-ups and explanation of gesture
language.
For more information circle 166 on coupon
Don Quixote rec NEW AMERICAN 1-12"
LP $5.95. Read by the scholar Walter
Starkie, translator of the Mentor book
of the same title, presents highlights
from Cervantes' great classic.
For more information circle 167 on coupon
Lesson in Mythology fs E&RC 25fr si col
$7.50. Based on the MCM photoplay
"The Living Idol," explaining such
myths as the Minotaur, Iphigenia, and
others.
For more information circle 168 on coupon
Uirapuru mp CINEMA 16 17min sd col
r$12. Offers a visual and musical in-
terpretation of a primitive Brazilian
legend, shot among the Urubu Indians
of Maranhoa. Score based on Indian
rhythms and motives.
For more information circle 169 on coupon
MUSIC: General
The Confederacy rec COLUMBIA REC-
ORDS LP album $10. S o n g s and
marches, presented by the National
Gallery Orchestra under Richard Bates.
Robert E. Lee's farewell address at Ap-
pomattox and other narration conveys
the depth of Southern feeling in the
epic struggle between the States. JH
SH C A
For more information circle 170 on coupon
The Union rec COLUMBIA RECORDS LP
album $10. Music, song and sound
effects recreates the spirit of the ar-
mies of the North. Especially impres-
sive is the cannonade at Bull Run and
the Gettysburg Address read by Ray-
mond Massey. JH SH C A
For more information circle 171 on coupon
Weill: Johnny Johnson rec MGM 1-12"
LP $3.98. Kurt Weill's first score for
the American Theatre. Play by Paul
Green. Cast includes Burgess Mere-
dith, Hiram Sherman, Evelyn Lear, and
others. Orchestra conducted by Samuel
The Keystone
Overhead Projector
is really a
MULTI-PURPOSE
Projector
iisdhle lor:
Standard (3'/t" x 4") Lantern Slides.
Tachistoslides (4" x 7"). 2" or 2'A" Slides.
Strip-Film. Micro-Slides.
It's a Real Daylight Projector — the lens system concen-
trates the light over a relatively small area, so that clear,
brilliant projection is attained.
It is small and light — weighs less than 20 pounds.
Versatile and efficient.
Our Local Representative Will Demonstrate Upon Request
KEYSTONE VIEW COMPANY, Meadville, Pa.
Since 1892 Producers of Superior Visual Aids
Matlowsky; choral direction, Joseph
Liebling.
For more information circle 172 on coupon
MUSIC: Instrumental
Around the World in Eighty Days rec
DECCA 1-12" LP. Original sound
track from the unique film- Score by
Victor Young, late academy award
winner.
For more information circle 173 on coupon
Princess Street Parade r e c LONDON
1-12" LP $3.98. Edinburgh City Po-
lice Pipe Band.
For more information circle 174 on coupon
Sound on Parade: Austrian Marches rec
VOX. Band of the Army Guard Bat-
talion, Vienna — Gustav Caigg, conduc-
tor.
For more information circle 175 on coupon
MUSIC: Vocal
Claflin: Lament for April IS and Other
Modern Madrigals rec COMPOSERS
1-12" LP $4.98. Feature work is an
hilarious and timely setting of excerpts
from the Federal Income Tax instruc-
tions.
For more information circle 176 on coupon
David-Beg rec WESTMINSTER LP. An
Armenian opera sung in Armenian by
the soloists, chorus and orchestra of
the Armenian State Theatre. English
text included.
For more information circle 177 on coupon
Clinka: Life for the Tsar (Ivan Susannin)
rec LONDON Complete $19.92. Solo-
ists, chorus, and orchestra of the Na-
tional Opera, Belgrade, conducted by
Oscar Danon. Russian-English libretto
included.
For more information circle 178 on coupon
Cluck: Orpheus and Eurydice rec EPIC
Complete. First French version. Tenor
Leopold Simoneau in the lead and so-
pranos Suzanne Danco and Pierette
Alarie. Hans Rosbaud leads the La-
moureux Orchestra and the Roger
Blanchard Vocal Ensemble.
For more information circle 179 on coupon
They All Die in This One rec CONCORD
I-I2" LP $3 98. Famous operatic
death scenes sung with members of the
Metropolitan Opera Association and in-
cluding Albert DaCosta, Sandra War-
EdScreen & AV Guide — May, 1958
field, James McCracken, and others.
Scenes from Gioconda, Cecelia, Lucia,
Othello, Butterfly, Aida, Carmen, Rigo-
letto.
For more information circle 180 on coupon
Tschaikowsky: The Sorceress ("Charo-
deika"! rec WESTMINSTER LP. First
recording, sung in Russian. English
and Russian texts included.
For more information circle 181 on coupon
PHYSICAL EDUCATION & SPORTS
Basketball Rules for Boys 6fs TAS col
Set $25, not sold separately. I : Defi-
nition of Terms; II: The Game; III:
Violations; IV: Personal Fouls; V:
Technical Fouls; VI: Officiating. Con-
sultants: Int'l Asso. of Approved Bas-
ketball Officials. JH SH
For more information circle 182 on coupon
Softball Rules for Boys 6fs TAS col Set
$25; not sold separately. Outlines ba-
sic essentials of good umpiring, includ-
ing the most frequently misunderstood
plays- Approved by B. E. Martin, Ex-
ecutive Sec'y Amateur Softball Asso.,
Consultant, George Dickstein, Umpire-
in-Chief and Rules Interpreter of the
International Joint Rules Committee on
Softball. JH SH
For more information circle 183 on coupon
Scientific Unarmed Self-Defense mp DSDF
sd b&w air freight paid. The ancient
art of Cheena-adi, reportedly father to
Judo and Ju-Jitsu, showing in detail
the locks, grips, twists, cuts, digs and
kicks intended to disable any opponent.
8mm and 35mm prints can be ar-
ranged. C A
For more information circle 184 on coupon
PRIMARY GRADE MATERIALS
Folk Tales, Legends and Stories I Ofs TAS
col series $55; indiv. $6. The Ant
and the Grasshopper; The Crab and
the Monkey; The Little Tailor; Peach
Boy; Crackling Mountain; Jose of San
Salvador, Monkey See — Monkey Do;
Yung Ja of Korea; Dancing Bread;
Alice in Wonderland. Arranged by Ger-
trude Jacobs. Captions on each frame.
Pri. Inf.
For more Information circle 18S on coupon
257
m fILM DOCTOftS
SPECIALISTS
in the science of
FILM
REJUVENATION
®
RAPIDWELD Process <or:
• Scratch-Removal
• Abrasions • Dirt • "Rain
rap i it
Send for Free Brochure
FILM TECHNIQUE
Founded 1940
37-02C 27th St., Long Island City I.N.T.
"RUSSIAN-
ROCKET 7A MOON"
Amazing step-by-step plan for their
first flight to the. moon.
Animated Cartoon Sale $30 per print
1 6nim sound Write for Free Folder R
BRANDON FILMS,lnc.?,?w^l?i nV^:
HOW WE
EXPLORE SPACE
1 Vz reels, jr.-sr. high film
FILM ASSOCIATES
OF CALIFORNIA
••S2I Sam* Momo tivo. los angeics ji, ctiiF.
E^
ADMINISTRATORS
TEACHERS
STUDENTS
PARENTS «>
PORTAFiUWS
orchord laks, mich.
ROBERT A. MITCHELL S
MANUAL OF
PRACTICAL PROJECTION
450 PAGES IN HANDY SVi'xZVz" SIZE
• This Manual comprises the BEST of the
Robert A. Mitchell articles on practical motion
picture projection that have appeored In "In-
ternational Projectionist," revised and brought
up to dote. A recognized authority on every
aspect of motion picture projection, the author
presents his material in easily understood
language — not too technical, yet technically
occurate.
• Hondsomely bound and cross-indexed for
eosy reference, ROBERT MITCHELL'S MANUAL
OF PRACTICAL PROJECTION is the most com-
plete ond practical handbook for projectionists
ever compiled.
$6.00
per copy, postage prepaid
INTERNATIONAL PROJECTIONIST
PUB. CO., INC.
19 West 44 St. • New York 36, N. Y.
Lambert The Sheepish Lion rec DECCA
Tale from a Walt Disney production
as told by Sterling Holloway. Pri.
For more information circle 186 on coupon
Rhythm and Activity Records rec SING
'N DO. Original songs for rhythmic
exercises in lower grades, also holiday
observance programs. Pri.
For more information circle 187 on coupon
Songs from "Now We Are Six" rec
DECCA. Children love the Milne poems
as sung by Frank Luther. Included are
"Binker," "The Emperor's Rhyme,"
and "The Friend." Pri.
For more information circle 188 on coupon
The Story of the Coose and the Gander
mp FA lOmin sd col. A pair of lov-
able and amusing geese serve as cen-
ter for unit on farm life, for creative
art motivation, and for language arts.
Pri.
For more information circle 189 on coupon
Tom Thumb — Puss in Boots rec RCA
as told by Paul Wing for Grades 1-3
for "listening for pleasure." Pri.
For more information circle 190 on coupon
Travels of Babar rec DECCA. Three tales
told by Frank Luther include "The
Story of Babar," "The Travels of
"Babar" and "Babar the King." Pri.
For more information circle 191 on coupon
What Ya Wanna Be? rec DECCA. Frank
Luther asks the small fry what they
want to be "when you grow up." The
answers come back as policeman,
engineer, nurse, teacher, etc. Pri.
For more information circle 192 on coupon
Walt Disney Story Classics 8fs EBF aver-
age 50fr si col $48 ea $6. Include
Snow White and the Seven Dwarfs;
Pinochio, Bambi, The Tar Baby, The
Laughing Place, Bongo, Mickey and
the Beanstalk, The Three Little Pigs.
Pri.
For more information circle 193 on coupon
RELIGION & ETHICS
North American Neighbors mp BFC
27min sd col and B/W. A film on
home missions, it covers the special
Christian concerns in the North Ameri-
can community. Featured is footage
showing the great vigor of Puerto Rico
— building churches, cleaning up her
cities, moving ahead to solve knotty
problems like over-population, one-
crop system, illiteracy, and other con-
cerns. Also pictured are Alaska, Ha-
waii, Haiti, and Mexico.
For more information circle 1 94 on coupon
The Old Testament Scriptures mp CON-
CORDIA Series of 1 3 sd col r $9; bCrw
r $6 each. Abraham, Man of Faith;
Jacob, Bearer of Promise; Joseph, the
Young Man; Joseph, Ruler of
Egypt; Ruth, a Faithful Woman;
Moses, Leader of God's People;
Gideon, the Liberator; Samuel, the
Dedicated Man; David, the Young
Hero; Joshua, the Conqueror; David,
King of Israel; Elijah, the Fearless
Prophet; Solomon, Man of Wisdom.
For more information circle 195 on coupon
Passion Story 6sfs CONCORDIA LP col
$43.75 without rec $27.50 singly fs
$5, rec $3 12". LP rec has general
use narration on one side, children's
narration on the other. Titles: The
Last Journey to Jerusalem, The Upper
Room, The Betrayal in Cethsemane,
Jesus Before the High Priest, The
Trial Before Pilate, The Crucifixion.
For more information circle 196 on coupon
Stories About Jesus 4sfs LP 7" FAMILY
sd col $19.50 es fs $5.25 rec $2.
Simple Bible stories for 4-5-year-olds.
Jesus Is Born (20fr) ; The Shepherds'
Visit (22) ; The Wise Men Bring Gifts
(24); Growing Up In Nazareth (21).
Pre-Pri
For more information circle 197 on coupon
Stories About the Seasons 4sfs LP 7"
FAMILY sd col $19.50 ea fs $5.25
rec $2. Modern day stories about 4-5-
year-old boys and girls; related to kin-
dergarten Christian education objec-
tives. Playing in the Rain (26); Pic-
nic in the Country (28); God's Au-
tumn World (281; Cod's Care in Win-
ter (24) ■ Pre-pri
For more information circle 198 on coupon
Stories for the Church School Kinder-
garten 4sfs LP 7" FAMILY sd col
$19.50 each fs $5.25 rec $2. Modern
day stories about 4-5-year-old boys
and girls designed to help accomplish
Christian education objectives.
For more information circle 199 on coupon
Story of Jesus: Part IV 6fs SVE sd col
complete $40.50, without records $27,
each with record $7.50, without record
$5. Full-color photographs portraying
the life of Christ, recorded commen-
tary with full symphonic musical back-
ground. Each record is dual purpose —
children's service on one side; adult's
on the other. Triumphal Entry and the
Cleansing of the Temple (41 frames),
Passover Supper and Betrayal 143),
Trial (37), Crucifixion (30), Resur-
rection (31), Upper Room (30).
For more information circle 200 on coupon
The Story of Spring sfs SVE col LP 33fr
$5.50 LP $3.00. Correlates with
springtime church school lessons. Rec-
ord includes familiar songs, Scripture,
prayer. Pri. 5-8
For more information circle 201 on coupon
SCIENCE: Biology
Aedes Aegypti Survey Techniques fs
USDHEW 82fr si col loan (purchase
from UWF). Documents techniques
used in surveying the status of a yel-
low-fever-carrying mosquito, showing
orientation and briefing of personnel,
selection of areas to be sampled, types
of equipment used, habitats of Aedes
Aegypti, larvae sampling and adult col-
lecting.
For more information circle 202 on coupon
Animal Kingdom 27sl CBS $25. Taken
of the new exhibit of the same name
at the Chicago Natural History Mu-
seum, the set includes 8 slides of the
large phylum exhibits and 19 slides of
details, selected specimen mounts,
paintings and habitat scenes. Complete
manuscript file of descriptive and ex-
planatory sheets prepared by the Mu-
seum's staff. Set 40MT2 includes only
the 8 phylum exhibit slides at $7.40.
Individual slides also available at 95c
in Ready-mounts; $1.20 in plastic and
glass mounts.
For more information circle 203 on coupon
Collection and Shipment of Insects fs
USDHEW 70 fr lOmin sd col loan
(purchase from UWF). Correct meth-
ods of collecting, preserving, and ship-
ping insects and certain other arthro-
pods. Collecting equipment and tech-
niques are shown; methods of pinning
and labeling with pertinent data; and
packing for distant shipment.
For more information circle 204 on coupon
Fossil Invertebrates 11 si GBS $10.20-
Color transparencies of dioramas of
fossil invertebrates by George Mar-
chand, taken at the Chicago Natural
History Museum.
For more information circle 205 on coupon
Fossil Vertebrates — Paintings of Restora-
tions by John Conrad Hansen 37sl
CBS. Paintings and exhibits in the Chi-
cago Natural History Museum.
For more information circle 206 on coupon
?^R
C^C
/- r*OOn
r-r Av r.iiiH<=
Mr
1QS8
LOUIS DE ROCHEMONT ASSOCIATES
presents . . .
EXPLORING SPACE
16mm Sound ... 26 minutes
Co/or Sole— $175.00 B&W Sale— $100.00
Rental— $15.00 Rental— $10.00
A spectacular blending of science and show-
manship illustrating the development of the
modern rocket and America's venture Into
outer space.
Send for free catalog
LOUIS DE ROCHEMONT ASSOCIATES
Film Library Dept. E.S.
267 W. 25fh St. New Yorl« I, N. Y.
MU 4-0204
Broadway Comedy
°n 16min Sound
"SOLID COLD
CADILLAC"
Judy Holliday -
IVrilr for \9M
Paul Douglas
-.59 catalog
LEWIS FILM
SERVICE
1425 E. Central
Wichita 2, Kan.
—FOSTER REWIND— I
The fastest, most effective 16mm rewind on
the market. A power rewind that is quiet,
safe, and easy to operate in either direction,
at any speed. On a FOSTER REWIND a
film inspector can greatly increase output.
FOT full particulars write
Jfftcntatmal Mti Bureau Jhc.
. JJMEh. 57 C. Jockson Blvd.
!• S^^^^ Chieogo 4, III.
IN CANADA:
Miss Margery Weiss
Box 3040, Ottawa 3, Ont.
DAMS
— The need for water control and conserva-
tion, and the many purposes for which
dams are constructed. How a typical dam
is built and power plant operated.
{tor Social Studies $rd Grade thru H,S.)
tSale only $125.00)
Write for Catalog and previews
PAT DOWLINC PICTURES
1056 S. Robertson Blvd.
Los Angeles 35, Calif.
Stik*a« letter
professional ietterine technique
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Habitat Croups of Mammals 60sl CBS
$57.80. This comprehensive set in-
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Chicago Natural History Ivluseum's ex-
hibits of mammals.
For more information circle 207 on coupon
How Creen Plants Make and Use Food
mp CORONET 1 Imin sd col $100 b&w
$55. Stressing the concept that all liv-
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on food made by green plants, shows
the factors required by plants for life
and growth: sunlight, carbon dioxide,
water, and soluble minerals. Describes
process of photosynthesis. SH.
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Human Body: Digestive System mp COR-
ONET Mmin sd col $125 b&w
$68.75. Animation, X-ray, and live
action scenes of the major digestive or-
gans give a detailed account of the
function of this system — to break down
chemically the complex nutrients, car-
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ple food materials. Indicates roles
played by the salivary glands, esopha-
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bladder, and intestines. SH.
For more information circle 209 on coupon
Prehistoric Life — Mural Painting by
Charles R. Knight 38sl CBS $35.30.
Paintings and exhibits from the Chica-
go Natural History Museum.
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Story of a Trout Hatchery mp ATHENA
13min sd col $135 bGrw $75. The life
cycle of various kinds of trout as pre-
sented from the time of hatching to
the planting in streams; part played by
the state in operating fish hatcheries.
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SCIENCE: General
Exploration with a Space Satellite 24sl
AMNH Set of 24 2x2 slides $14.40
r $1.20. Prepared by American Mu-
seum-Hayden Planetarium astronomer
Thomas D. Nicholson, the series illus-
trates and explains the development of
the satellite program, the specific de-
sign and performance of research satel-
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lites can make possible, and the use of
the Vanguard rocket in satellite
launching. Discusses possibilities for
observing satellites in space.
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Fundamentals of Science 9fs EYE Set of 9
in color $25 ea $4. Deal with science
in terms of the youngest children.
Helps them to develop skills in mak-
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and Summer, Autumn and Winter, Air
Wind and Weather, Just Animals, Ani-
mals Crow and Change, Plants Crow
and Change, Experiences with Water,
Sounds Around Us, Rolling Along. Pri.
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Telephone Story fs VEC 35fr si b&w
$3.50. Traces the development from
the day in 1 876 when Bell and Watson
first heard the sound of a human voice
being carried over the wires. Shows
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sets and switchboards and contrasts
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The World Around Us: International Ceo-
physical Year fs NYTIMES 56 fr b&w
$2.50; series of seven $15. Manual.
How man is learning about his own
planet and its place in space. jh,sh
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EcJScreen & AV Guide — May, 1958
259
SCIENCE: Physics & Chemistry
Exploring Space mp LdR 26 mi sd col
$175 r$15; b&w $100 r$10. De-
velopment of rockets, fuels, mecha-
nisms, jet propulsion, views of earth
taken from V-2. Historical origins
and perspective. SH C A
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How We Explore Space mp FA 1 5min
sd color. Shows instruments with which
astronomers observe and measure;
color films of the planets, recession of
Mars ice caps, Jupiter and its moons,
spectacular display of solar promi-
nences. JH
For more information circle 217 on coupon
The ResMess Sphere mp SCREENCRAFT
56 or 80 min sd b&w apply. Pur-
poses and operation of Interna-
tional Geophysical Year; part played
by each country. Fine science overview
of earth's surface, interior, atmosphere.
Highly praised narration by Prince
Philip, Duke of Edinburgh, JH SH C A
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SOCIAL STUDIES: Geography
Asiatic Lands and People 5fs JAM si col
$25.95 each $5.75. Each filmstrip has
a short preface of bockground infor-
motion. There is a colorful pictorial
map to locate each land. Titles in-
clude: Japan (43 frames), Pakistan
(40), Burma (40), Thailand (40),
Malaya (391 . Int.
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Denoyer-Geppert Visual Relief Desk Maps
15c each. In convenient 17x1 I" size,
the maps feature contour coloring with
relief shading. Latest political data
supjerimposed. Titles include: Europe,
Asio, Africa, North America, South
America, Australia.
For more information circle 220 on coupon
Iceland, Capri of the North mp DAVIS
15min sdcol $150 b&w $75. Thermal
springs to heot homes, costumes, lang-
uage, whaling expedition for Finbacks,
cooking an egg in Nature's oven,
homes, sports, world's highest geyser.
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Island Hopping in the Car'bbean mp
DELTA I2min sd col free. Havana;
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Haiti; Dominican Republic; San Juan,
Puerto Rico.
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Magic of Nassau mp DELTA 30min sd
col free. Paradise Beach, a carriage
ride up to Fort Charlotte, a bicycle trip
down a coastline once frequented by
pirates, a sailing expedt'on to a nearby
coral reef.
For more information circle 223 on coupon
Marvels of Mexico 8fs SCRIBNERS si col
$28 ea $4. Titles: The H story cf
Mexico (25fr), The Land and Its Uf^s
(Part 1 35fr, Part II 28frl, How the
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can Markets (30frl, Mex'co City
(29fr), Arts and Crafts (27frl, Mex-
icans at Play (28frl . Irt JH.
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Tale of Six Cities mp DELTA 3Cmin sd
col free. Six passengers meet in the
Sky Lounge of a Delta DC-6 to discuss
their home towns. The camera then
depicts Dallas, New Orleans, Knoxville,
Miami, Charleston, and Chicago.
For more information circle 225 on coupon
NEW PUBLICATIONS
AVE Classroom Teaching Materials Cata-
logue folder of color study prints and
filmstrips available for sale from Au-
dio-Visual Enterprises.
For more information circle 226 on coupon
Concordia: The Old Testament Scriptures
4 pages. Describes the new series of
14 Bible teaching films available from
the company.
For more information circle 227 on coupon
Contemporary 16mm Film Releases Folder
— checklist of films in art, music, fea-
tures, cartoons, experimental, docu-
mentaries, human relations subjects for
sale and rental.
For more information circle 228 en coupon
E&RG's New Guides to Current Photo-
plays 4 guides for motion picture ap-
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of Dr. William Lewin: The Brothers
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County. 30c each.
For more information circle 229 on coupon
EBF Catalog No. 30 1 16 pages. Lists and
describes the many 16mm sound films
available from Encyclopaedia Britannica
Films together with subject correlation
chart.
For more information circle 230 on coupon
Enrichment Filmstrips Based on Landmark
Books Published by Random House Inc.
Catalog for 1957-58. Folder.
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Junior Science Series MH 6-page folder
lists and describes the motion pictures
in this new McGraw-Hill series.
For more information circle 232 on coupon
MH Films for Psychology Folder describes
8 new films for college introductory
courses in psychology, teacher training,
and adult education. These films have
been tested and approved during pro-
duction by a large number of coopera-
ting university classes.
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FREE INFORMATION SERVICE
COUPON
To EdSc
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1 am interested in receiving
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>cling 1
the code numbers correspon
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numbers on list- 1
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new A-
V materials and eqi
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you
May
1958 issue:
101
102
103
104
105
106 107
108
109
110
111
112
113
114
115
116
117 118
119
120
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122
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238 239
240
Name
Organ i]
Addres
lation
E
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School
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EdScreen & AV Guide — Mav. 1 958
Rodio Shack Mid-Winter Sale 24 pages
of mail-order bargains in electronic
equipment and appliances.
For more information circle 234 on coupon
Sfansi Apparatus to Fit the Experiment
86 pages. Laboratory and demonstra-
tion equipment for chemistry, physics,
biology, and general science.
For more information circle 235 on coupon
News in the Trade
MIDWEST OPENS NEW OFFICE
Midwest Visual Equipment Co. has
established a downtown branch for rental,
repair and sales of A-V equipment at 58
E. South Water Street, Chicago 1, in con-
junction with Ideal Pictures Chicago film
library.
MODERN SOUND & TELEPHONE
SYSTEM AT QUINCY HIGH
Electronic nerve center of the ultra-
modern Quincy, Illinois, Senior high
School is this DuKane console, which
controls loudspeakers in each classroom,
and private telephones throughout the
school. Demonstrating operation of the
console, at left, is H. A. Wenzel, of H.
A. Wenzel Electronic Appliances, Quincy,
who installed the system. Seated at con-
sole is Mrs. Lillian Bauner, office secre-
tary, and getting his first lesson is
Principal R. S. Brackman.
Advertisement
HELPFUL BOOKS
AUDIO-VISUAL METHODS IN
TEACHING: REVISED AND EN-
LARGED. By Edgar Dale. 544 pp.
Illustrated; and with 49 full-color
plates. The Dryden Press, 1 1 0 West
57th St., New York 19, N. Y. 1954.
S6.25.
THE AUDIO-VISUAL EQUIPMENT
MANUAL. By James D. Finn. Pub-
lished under the general editorship of
Edgor Dale. 384 pp. 1400 illustra-
tions. The Dryden Press, 1 1 0 West
57th St., New York 19, N. Y. 1957.
$9.50.
AUDIO-VISUAL MATERIALS: THEIR
NATURE AND USE. Revised Edition.
By Walter Arno Wittich and Charles
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14 Color Plates. Harper & Brothers,
49 E. 33rd St., New York 16, N.Y.
1957. $6.50.
MANUAL OF AUDIO-VISUAL TECH-
NIQUES. By Robert de Kieffer ond
Lee Cochran. 220 pages. 1955. Pren-
tice-Hall, Inc., Englewood Cliffs, New
Jersey, $3.75.
STANDARDS OF PHOTOPLAY AP-
PRECIATION. A Course of Study in
Photoplay Appreciation, Including o
Photoplay Approach to Shakespeare.
By William Lewin and Alexander
Frazier. Illustrated. Educational &
Recreational Guides, Inc., 10 Brainerd
Rood, Summit, New Jersey. $4.75.
OZALID OPENS NEW PLANT ON WEST COAST
This new million dollar plant for the manufacture of sensitized materials
was formally opened at La Habra, Calif., on April 2, by the Ozalid Division
of General Anrline & Film Corporation. Located on the Imperial Highway
in Orange County on the outskirts of Los Angeles, the new installation will
serve eleven western states and part of Texas, also Alaska, Western Canada
and Hawaii. The eleven states to be covered fully are Arizona, California,
Colorado, Idaho, Montana, Nevada, New Mexico, Oregon, Utah, Washington
and Wyoming.
Ozalid is a principal manufacturer and distributor of white print copying
machines, paper and other sensitized materials used in the direct copy field.
The process was first introduced as a successor to blueprinting but is now
an essential system in practically every business office. Machines run from
a small desk size "Bambino," to a large "Printmaster" capable of making
copies of any translucent original up to 54 inches wide.
New home of the
Ozalid operations
at La Habra, Calif.,
just outside of Los
Angeles, expands
its Western Serv-
ice.
EDUCATORS GUIDE TO FREE FILMS.
Compiled and Edited by Mary Foley
Horkheimer and John W. Diffor. Edu-
cational Consultant, John Guy Fowlkes.
18th Annual Edition, 1957. Educa-
tors Progress Service, Dept. AVG,
Randolph, Wis. $7.00.
EDUCATORS GUIDE TO FREE SLIDE-
FILMS. Compiled and Edited by Mary
Foley Horkheimer and John W. Diffor.
Ninth Annual Edition, 1957. Educa-
tors Progress Service, Dept. AVG,
Randolph, Wis. $5.00.
EDUCATORS GUIDE TO FREE TAPES,
SCRIPTS, AND TRANSCRIPTIONS.
Compiled and Edited by Walter A.
Wittich, Ph.D., and Gertie Hanson
Hoisted, M.A. Fourth Annual Edition,
1958. Educators Progress Service,
Dept. AVG, Randolph, Wis. $5.75.
TAPE RECORDERS AND TAPE RE-
CORDING. By Harold D. Weiler. 192
pp. Radio Magazines, Inc., P. O. Box
629, Key ES, Mineola, N. Y. 1956.
$2.95 or $3.95 (hard cover). Writ-
ten for the amateur and semi-profes-
sional tape recordist, the book gives
special emphasis to the use of tope
recording in education.
A WINDOW TO THE CHILD'S MIND
— Alpark's New Educational Hand-
book by Dorothy R. Luke, 268 pp.
The first authentic analysis of Helen
Parkhurst's recorded interviews with
children. An indispensable guide for
teochers. 1955 Storbridge Publica-
tions, P.O. Box 574 Grand Central
Station, New York 17, N.Y. $3.50.
EdScreen & AV Guide — May, 1958
PROJECTOR LEASE PLAN PROPOSED
E. H. Lerchen, president of Technical
Service, Inc., Livonia, Mich., announces a
plan by which 1 6mm motion picture
projectors, based on the famous Devrylite
and combining large screen and built-in
screen prejection, may now be leased by
the month, just as automobiles, railroad
locomotives and similar consumable
equipment is leased. Leases may be
turned into purchase, with liberal allow-
ance for fees paid. Rates vary with the
term of the lease, running lower on ex-
tended periods.
DIRECTORY OF LISTED SOURCES
AFPI: American Forest Products industries Inc.,
1816 N Street, N.W., Washington 6.
AMNH: American Museum of Natural History,
Slide Library, Central Park West at 79th St.,
New Yorl< 24.
ASSOCIATION Films Inc., 347 Madison Ave.,
New York 17.
ATHENA Films Inc., 165 W. 46th St., New
York 36.
AVE: Audio-Visual Enterprises, Box 8686, Los
Angeles 8.
261
BAILEY Films Inc., 6509 DeLongpre Ave.,
Hollywood 28.
BFC: Broadcasting and Film Commission, Na-
tional Council of the Churches ®f Christ in
the U.S.A., 220 Fifth Avenue New York 1.
BUDEK — Herbert C. Budek, 324 Union St.,
Hackensack, N. J.
CALIFORNIA, University of. Educational Film
Soles, Los Angeles 24. . ^ .
CINEMA 16, 175 Lexington Ave., New York
COLUMBIA RECORDS, 799 Seventh Ave., New
York 19.
COMPOSERS Recordings Inc., 2121 Broadway,
New York 23. . .
CONCORD Record Corp., 519 S. Fifth Ave.,
Mt. Vernon, N. Y.
CONCORDIA Films, 3558 S. Jefferson Ave.,
St. Louis 18.
CONTEMPORARY Films Inc., 13 E. 37 St., New
York 16.
CORONET Films, 65 E. South Water St.,
Chicago 1 .
DAVIS, Robert, Box 512, Cary, III.
DECCA Records, 50 W. 57 St., New York 19.
DELTA Air Lines, Atlanta Airport, Atlanta, Ga.
DENOYER-Geppert Co., 5235 Ravenswood Ave.,
Chicago 40. ,,. , • j
DSDF — Dynamic Self-Defense, Visual Aids
Films Co., 81-2/11 Naga Building, Prince
Street, Columbo 1 1 , Ceylon.
EBF: Encyclopaedia Britannica Films Inc., 1150
V^ilmette Ave., Wilmette, III.
E&R6: Educational Cr Recreational Guides Inc.,
10 Brainerd Road, Summit, N. J.
EFLA — Educational Film Library Association,
250 W. 57th St., N. Y. 19.
ELKINS — Herbert M. Elkins Co., 10031 Com-
merce St., Tujunga, Calif.
ENRICHMENT Teaching Materials, 246 Fifth
Ave., New York 1 .
EP: Educational Productions Inc., Industrial
Branch, Box 625, Hillside, N. J.
EPIC Records, 799 Seventh Ave., New York 19.
EYE Gate House Inc., 146-01 Archer Ave.,
Jamaica 35, N. Y. „_,_
FA: Film Associates of California, 10521 Santa
Monica Blvd., Los Angeles 25 .
FAMILY Films Inc., 5823 Santa Monica Blvd.,
Hollywood 38.
FRIENDSHIP Press, 257 Fourth Ave., New
York 10.
GBS: General Biological Supply House, 8200 S.
Hoyne Avenue, Chicago 20, Illinois.
IFB: International Film Bureau Inc., 57 E.
Jackson Blvd., Chicago 4.
IOWA STATE College, Visual Instruction Serv-
ice, Ames, Iowa.
LdR Louis de Rochemont Associates, 13 E.
37th St., N. Y. 16.
LIFE Filmstrips, 9 Rockefeller Plaza, New
York 20.
LONDON Records, 539 W. 25 St., New York 1 .
MGM Records, 701 Seventh Ave., New York 19.
MH: McGraw-Hill Book Co., 330 W. 42 St.,
New York 36.
MODERN Talking Picture Service Inc., 3 E.
54 St., New York 22.
MOONEY-ROWAN Publications, Severna Park,
Maryland.
NEA: National Education Association, Division
of Press and Radio Relations, 1201 Sixteenth
St., N. W., Washington 6.
NEW AMERICAN Library of World Literature
Inc., 501 Madison Ave., New York 22.
NYTIMES: New York Times, Office of Educa-
tional Activities, New York 36.
NYU: New York University Film Library, 26
Washington Place, New York 3.
RADIO SHACK Corp., 167 Washington St.,
Boston 8.
RCA Communications Products, Advertising
Manager, Building 15-1, Camden, N. J.
REDWOOD Association, California; 576 Sacra-
mento St., San Francisco 11, Cal.
SCREENCRAFT Pictures Inc., 15 W. 44 St.,
New York.
SCRIBNER'S, Charles, Sons, Educational De-
partment, 597 Fifth Ave., New York 17.
SING -N DO COMPANY, Ridgewood, N. J.
STANSI Scientific Co., 1231 N. Honore St.,
Chicago 22.
SVE: Society for Visual Education Inc., 1345
W. Diversey Pkwy., Chicago 14.
TAS: Teaching Aids Service, Visual Education
Building, Floral Park, N. Y.
TELEPHONE Engineering Co., Simpson, Pa.
USDHEW: U. S. Department of Health, Educa-
tion, and Welfare, Public Health Service,
Communicable Disease Center, Box 185,
Chamblee, Ga.
UMICH — University of Michigan, A-V Educa-
tion Center, 4028 Administration BIdg ,
Ann Arbor, Mich.
UWF: United World Films, 1445 Park Ave
New York 29.
VEC: Visual Education Consultants Inc., 2066
Helena St., Madison 4, Wis.
VOX Records, 236 W. 55 St., New York 19.
WARD'S Natural Science Estoblishment Inc.,
3000 Ridge Rood East, Rochester 9, N. Y.
WESTMINSTER Recording Sales Corp., 275
Seventh Ave., New York 1 .
YAF: Young America Films Inc., 18 E. 41 St
New York 17.
ADVERTISED IN THIS ISSUE
Following is a list of the advertisers in this
issue and the products advertised. If you
wish free booklets and other information
about these products, use the coupon below.
( 1 I
( 2 )
( 3 I
( 41
( 5 I
( 6 I
( 7 )
( 8 I
( 9 I
(10)
(II)
(U)
(131
(14)
(15)
(16)
(17)
(18)
(19)
(20)
(21)
(22)
(23)
(241
(251
(261
(271
Allied Radio — everything in electronics,
page 252
American Bible Society — films, film-
strips, slides, page 248
American Electronics, Inc. — American
Concertone Stereo Tape Recorder, page
216
American Optical Co. — AO Spencer
Opaque Projector, page 223
Art Council Aids — produce Koda-
chrome 2x2 slides, page 244
Audio Devices, Inc. — Audiotape for
recording, page 251
Audio-Master Corp. — record and tran-
scription players, page 252
Australian News & Information Bureau
— New films from Australia, page 244
Bailey Films, Inc. — "Creating Car-
toons" film, page 245
Bell & Howell — Specialist 399 Filmo-
sound projector, page 217
Beseler Co., Chas. — New VU-Graph
overhead projector, page 255
Brandon Films — "Cyrano DeBergerac"
film, page 245
Brandon Films — "Russian Rocket to the
Moon" film, page 258
Burke Cr James, Inc. — slide making
equipment, page 255
Califone Corp. — phonographs, players,
sound-systems, page 252
Coast Visual Education Co. — "Space
Scientist," film, page 244
Colburn Laboratory, Inc., Geo. W. —
service to producers of motion pictures,
slides, slidefilms, page 259
Cooperative League of U.S.A. — "As
Consumers We're Owners" film, page
244
Coronet Films — New catalog of 16mm
sound films, page 243
Distributor's Group, Inc. — FilMagic Py-
lon tape & film cleaner, page 252
Dowling Pictures, Pat — film on "Dams,"
page 259
Eastman Kodak Co. — Pageant Sound
Projector, AV-085, page 241
Educational & Recreational Guides, Inc.
photoplay filmstrips, page 253
Emde Products — slide binding ma-
terials, page 218
Fibcrbilt Case Co. — film shipping cases,
page 256
Film Associates of California — "How
We Explore Space" film, page 258
FilmKare — lightweight filmstrip con-
tainers, page 249
128) Florman & Babb — film repair 0 butt
splicing block, page 256
(29) Forse Mfg. Co. — darkening shades and
draperies, page 245
(30) Harwald Co., the — Movie-Mite projector,
page 259
(31) Hunter Douglas — Flexalum A-V blinds,
page 221
(32) Indiana University — "Stars & Stripes
On Display" film, page 248
(33) International Film Bureau, Inc. — Foster
Rewind, page 259
(34) International Projectionist Pub. Co. —
Robt. A. Mitchell's "Manual of Practi-
cal Projection," page 258
(35) Keystone View Co. — multi-purpose
overhead projector, page 257
(36) Levolor Lorentlen Co. — Skylight A-V
blinds, page 215
(37) Lewis Film Service — "Solid Gold Cadil-
lac" film, page 259
1 38 1 Long Filmslide Service— color filmstrips,
page 259
(39) Louis DeRochemont Assoc. — "Exploring
Space" film, page 259
(40) Manhattan Color Laboratory — color
filmstrip service, page 249
(41) Montague Hotel — Houston, Texas,
page 260
(421 Northern Films — color films on Alaska,
page 244
(43) Ozalid (a Division of General Aniline
& Film Corp.) Projecto-Printer Kit for
making transparencies, page 219
(44) Peerless Film Processing Co. — film re-
conditioning, page 224
(451 Polaroid — Polaroid Land camera and
slide-making system, page 226
(46) Portafilms — classroom teaching films,
page 258
(47) Radio- Mat Slide Co. — slide mats, page
248
(481 Rapid Film Technique — film rejuvena-
tion, page 258
(491 Robins Industries, Inc. — audio acces-
sories, page 250
(50) Stik-A-Letter Co., the — professional
lettering techniques, page 259
(51) Sylvania Electric Prod. — projection
lamps, page 247
(52) Technical Services, Inc. — 16mm pro-
jectors, page 222
(53) Vacuumate Corp. — film protective proc-
ess, page 248
(54) Victor Animatograph Corp., a Division of
Kalart Co. — 16mm sound projectors,
16mm viewer. Back Cover
(551 Vicwiex, Inc. — 500 Venturi combina-
tion slide and filmstrip projector, page
214
(561 Visual Sciences — science filmstrips,
page 249
(571 Wallach & Associates, Inc. — film and
disc storage cabinets, page 225
BOOKLET REQUEST COUPON
To EdSCREEN & AVGUIDE, 2000 Uncoln Park West BIdg., Chicago 14, III.
Send me booklets offered by the following advertisers in this May issue.
The numbers of the advertisers are listed above.
NAME (print) -
ADDRESS
262
E<dScreen & AV Guide — May, 1 958
TRADE DIREaORY FOR THE AUDIO -VISUAL FIELD
KEY: (PI — producers, importers. (M) — manufoeturen. (Dl— dealers, distributors, film rental llbrarin, projection services.
Where o primary source also offers direct rental services, the double symbol (PDI appears.
FILMS
FILMSTRIPS
PRODUCTION EQUIPMENT
Association Films, Inc. (PD)
Headquarters:
347 Modison Ave., N. Y. 17, N. Y
Regional Libraries:
Brood at Elm, Ridgefield, N. J.
561 Hillgrove Ave., La Grange, III.
799 Stevenson St., Son Francisco, Col.
1108 Jockson St., Dallas 2, Tex.
Bailey Films, Inc. (PD)
6509 De Longpre Ave., Hollywood 28, Col.
Bray Studios, Inc. 'PD)
729 Seventh Ave., New York 19, N. Y.
Broadman Films (PD)
127 Ninth Ave., North, Nashville 3, Tenn.
Contemporary Films, Inc. (PD)
13 E. 37th St., New York 16, N. Y.
Children's Reading Service
1078 St. John's Place, Brooklyn 13, N. Y.
Filmack Studios
1329 South Wobosh, Chicago 5, III.
630 Ninth Avenue, New York, N. Y.
Enrichment Moteriols Inc. (PDI
246 Fifth Ave., New York 1, N. Y.
Society for Visual Education (PDI
1345 Diversey Parkway, Chicago 14
(PO)
Lowell Ave. Cr Cherry Lane, Floral Pork, N.Y.
Teaching Aids Service, Inc
Lowell Ave. Cr Cherry Lane.
31 Union Square west. New York 3
Visual Sciences (PDI
599E— Suffern, N. Y.
SLIDES
Key; Kodachrome 2x2. 3% x 4i/i or larger
Camera Equipment Co. (MDI
315 W. 43rd St., New York 36, N. Y.
Camera Mart (MO)
1845 Broadway, New York 23, N. Y.
Florman & Bobb (MD)
68 W. 45fh St., New York 36, N. Y.
S.O.S. Cinema Supply Corp. (MD)
602 W. 52nd St., New York 19, N. Y.
6331 Hollywood Blvd., Hollywood 28, Cal.
RECORDS
Children's Reoding Service
1078 St. John's Place, Brooklyn 13, N.Y.
Enrichment Materials Inc. <PDI
246 Fifth Ave., New York 1, N. Y.
Coronet Instructional Films
Coronet BIdg., Chicago I, III.
(P)
Dowling — Pat Dowling Pictures (PDI
1056 S. Robertson Blvd., Los Angeles 35, Ca(.
Family Films
5823 Santa Monica Blvd., Hollywood 38, Cal.
Filmack Studios (P-2 and 41
1329 South Wabash, Chicogo 5, 111.
630 Ninth Avenue, New York, N. Y.
Keystone View Co. (PD-41
Meadville, Pa.
Radio-Mot Slide Co., Inc. (P-2, 41
22 Ookridge Blvd., Doytono Beach, Flo.
RECORDERS — PLAYERS
Allied Radio Corporation (MD)
100 N. Western Ave., Chicago 80, Ml.
Graf lex. Inc. (M)
(Ampro Equipment)
Rochester 3, N. Y.
Ideal Pictures, Inc.
Home Office:
58 E. South Water St., Chicago 1, 111.
(D)
FILMSTRIP, SLIDE & OPAQUE PROJECTORS
Branch Exchanges:
2161 Shottuck Ave., Berkeley 4, Cal.
4336 W. Sunset Blvd., Los Angeles 29, Col.
714 - 18th Street, Denver 2, Colo.
1331 N. Miami, Miami 32, Flo.
52 Auburn Ave., N.E., Atlanta 3, Go.
58 E. South Woter St., Chicago 1, III.
1108 High St., Des Moines, la.
422 W. Liberty St., Louisville 2, Ky.
1608 St. Charles Ave., New Orleans 13, Lo.
102 W. 25fh St., Boltimore 18, Md.
40 Melrese St., Boston 16, Moss.
13400 W. McNichols, Detroit 35, Mich.
1915 Chicogo Ave., Minneapolis 4, Minn.
1402 Locust St., Kansas City 6, Mo.
3743 Gravois, St. Louis 16, Mo.
1558 Main St., Buffalo 9, N.Y.
233-9 W. 42nd St., New York 36, N. Y.
137 Pork Ave., W., Mansfield, Ohio
214 Third Ave., Pittsburgh 22, Po.
' 1239 SW 1 4th Ave., Portland 5, Ore.
18 So. Third St., Memphis 3, Tenn.
1205 Commerce St., Dallas, Tex.
54 Orpheum Ave., Salt Lake City, Utah
219 E. Main St., Richmond 19, Vo.
1370 S. Beretonio St., Honolulu, T.H.
International Film Bureau (PDI
57 E. lackson Blvd, Chicago 4, III.
Knowledge Builders (Classroom Filmsl (PDI
Visual Education Center BIdg.,
Floral Park, N. Y.
Portafilms (PDI
Orchard Lake, Mich.
United World Films, Inc. (PDI
1445 Pork Ave., New York 29, N. Y.
542 S. Dearborn St., Chicago 5, III.
6610 Melrose Ave., Los Angeles 38, Cal.
287 Techwood Dr., NW, Atlonto, Go.
2227 Bryon St., Dallas, Tex.
5023 N. E. Sandy Blvd., Portland 13, Ore.
1311 N. E. Bayshore Dr., Miami, Fla.
Groflex, Inc.
(SVE Equipment)
Rochester 3, New York
(M)
Viewlex, Incorporated (Ml
35-01 Queens Blvd., Long Island City, N. Y.
LABORATORY SERVICES
Capital Film Service
224 Abbott Road, East Lansing, Mich.
24-hour service on black-and-white and Ansco
Geo. W. Colburn, Inc.
164 N. Wocker Drive, Chicago 6, III.
Peerless Film Processing Corp.
165 W. 46th St., New York 36, N.Y.
Rapid Film Technique
37-02 27th St., Long Island City 1, N.Y.
MOTION PICTURE PROIECTORS & SUPPLIES
Groflex, Inc. (M)
(Ampro Equipment)
Rochester 3, N. Y.
Bell & Howell Co. (Ml
7117 McCormick Rood, Chicago 45, III.
Compco Corporation (Ml
2251 St. Paul Ave., Chicago 47, 111.
Eastman Kodak Company (Ml
Rochester 4, New York
RCA-Victor 'Ml
Radio Corp. of America, Camden, N. |.
Victor Animotogroph Corp.
Davenport, Iowa
(Ml
SOUND SYSTEMS
Allied Radio Corporation (MD)
100 N. Western Ave., Chicago 80, III.
DuKone Corporation (M)
St. Charles, Illinois
SCREENS
Radiant Manufacturing Co.
1204 So. Tolmon Ave., Chicago 8, III.
SOUND SLIDE PROIECTORS
DuKone Corporation
St. Charles, Illinois
(M)
Local AV Dealers
Illinois
AMERICAN FILM REGISTRY
1018 S. WABASH AVE.
Chicogo 5, III.
New Jersey
L. KALTMAN & SON, INC.
287 Woshington Street, Newark, N. J.
Ohio
M. H. MARTIN COMPANY
1118 Lincoln Way E., Mossillon, Ohio
263
Check
these 10 points
in selecting
16 mm sound
projectors
ifi[?t^^^^ safety
^opfei^^^-e Hi-Lite
4 Does itTr
""""d drum! " ^f^ionary
O Does it hT ' ' — —
O Are bi^Tir — _
'MIS I e ™
parts t„ J^'ear, smor^n,^ — IL^"
U ^ ^°^^^;^r~~— -— __ ^" points
^ hazard •• p!'^."e"ig7;;r7 — -_^
u Eases fi];;7~rrr- — - ^'^^^'
^^^^^^^ snesound. ^ simpiy
I ^ 0 Is iTTi — ~- — —
ONLY VICTOR OFFERS Sd MANY IMPORtANT FEATURES
The above 10 points give a quick picture of the
advanced features you should expect in a modern
16 mm sound projector. Only a Victor brings you
all of them. And with every Victor you also get
the "standard" features of all quality sound pro-
jectors, mcluding 2 speeds for sound and silent
film, still picture, and reverse projection.
Particularly important is Victor's new red,
white and blue color-coded threading. Color lines
on projector clearly show where to thread and the
sequence of threading. Other time-proven fea-
tures-exclusive with Victor-are safety film
trips, top-mounted reels, and power rewinding
with no change of belts or reels.
Victor was first to develop 16 mm projectors
and through the years Victor has been first to
perfect improvements that assure finest pictures
-finest sound-easiest operation. Victor long has
been the choice of A-V experts in 73 countries.
NEW VICTOR VIEWER
The first profes-
sional 16 mm
viewer with
"frame counter"
pricedunder$100.
Large 334" X 4 3^"
screen is brilliant-
ly lighted by 75-
wattlamp. Equip-
ped with f2.8 trip-
let lens. All optics
coated.
Victor Assembly 10 — Lightweight projector for small
audiences. Amplifier operates at 10 watts continuous output, 18
watts peak. Available with 9" speaker, top-mounted and fully
baffled— or separately cased 12" speaker as shown.
VICTOR.
ANIMATOQRAPH CORPORATION
EST. 1910
ONLY ^92. OO
A DIVISION OF KALART
Producers of precision photographic equipment
PLAINVILLE, CONNECTICUT
EDUCATIONAL
& AUDIO-VISUAL GUIDE
Beceived
JUN111958>-
TACHiSTOSCOPIC TEACHING
TRANSPARENCIES FOR COLLEGE INSTRUCTION
MODELS FOR INDUSTRY
THE POWER OF TELEVISION IN TEACHING
DO WE NEED DEWEY?
PrcKluccr Ray Hanyhauscn works on miniature set of HANSEL and GRETEL
primary film distributed by Baik-y Films, Inc. '
Many factors influence the instructor
in determining how dark the Audio-
Visual Room should be: the type of
equipment in use, the size of the audi-
ence, the age level, whether the picture
will be in black and white or color, etc.
With Levolor Audio-Visual Blinds you
can always enjoy the degree of dark-
ness you desire. Furthermore, Levolor
Audio-Visual Blinds enable the in-
Be sure to specify
structor to change the room from
maximum darkness to a soft diffused
light-in a matter of seconds-all by an
adjustment of the Venetian blind slats.
It is, therefore, simple to understand
why Levolor Venetian Blinds are spec-
ified for Audio-Visual Rooms across
the nation. For ftdl details and spec-
ifications ivrite to levolor-lorentzen,
INC., 720 Monroe Street, Hoboken, N. J.
The Scientifically Developed Audio-Visual Blind
^■■■■■i
1
a ■ - — — - -
1
-" ■ "~ ■ — ^
-■■■ . ..,_ . j p
— ii — ■
1
COPYRICMT: LEVOLOR LORENTZEN. INC.
NEW FILMOSOUND SPECIALIST 399
OUTPERFORMS ALL OTHER PROJECTORS
This is the only sound projector that "zooms" the picture
to fit the screen. It reverses for review . . . threads in sec-
onds . . . shows still pictures . . . requires no oiling. It's the
only projector with sapphire -surfaced film movement.
Prove to yourself that the 399 offers more advanced fea-
tures, more exclusive features than any other projector.
Ask your A-V dealer to demonstrate, or write Bell & Howell
Company, 7117 McCormick Road, Chicago 45, Illinois.
PROJECTOR
ZOOM
LENS
FIVE
SAPPHIRE
MOVEMENT
ELECTRICAL
REVERSE
BRILLIANT
STILL
PICTURES
FACTORY
SEALED
LUBRICATION
AUTOMATIC
REWIND
RELEASE
SINGLE FRAME
DRIVE AND
COUNTER
TOP MOUNTED
REELS
HOUR
METER
AUTOMATIC
LOOP SETTER
399 SPECIALIST
Yes
Yes
Yes
Yes
Yes
Yes
Yes
Yes
Yes
Yes
BRAND A
No
No
Yes
No
No
No
No
No
No
No
BRAND B
No
No
No
No
Yes
No
No
No
No
No
BRAND C
No
No
Yes
No
No
No
No
Yes
No
No
BRAND D
No
No
Yes
No
Yes
No
No
No
No
No
Names of projectors available upon request from your A-V dealer.
FINER PRODUCTS THROUGH IMAGINATION
>
Bell & Howell
EdScreen & AV Guide
June, 1958
267
Q What's the most versatile of
• all tools for teaching?
A A tape recorder right in the
, classroom!
U
Q
Which is the most versatile
• of all tape recorders for
teaching?
The NORELCO
L* 'Continental' three-speed
dual-track tape recorder!
L
Q
Why is the NORELCO
• 'Continental* the most
versatile of them all?
Its three speeds cover every
classroom need from
speech to music*.
NORELCO'
'Continental'
world's most advanced
all-in-one portable tape recorder
*3 speeds for versatility
V/b
m
7V2
Inches per
inches piT
inches per
second
second
second
designed
the perfect
for genuine
for speech
"compro-
high-
-with the
mise"
fidelitv
ultimate
speed—
music
in tape
givmg good
reproduc-
economy
fidelity
tion-ideal
(up to 8 y.
plus
for instru-
hours of
excellent
mental and
recording
tape
vocal
on a single
cconomv
coaching
7-mchreen
on both
speech and
music
L
For the name and address of your
nearest 'Continental' dealer, vrite to:
NORTH AMERICAN PHILIPS CO., INC.
High Fidelity Products Division, Dept. IS6
230 Duffy Avenue, Hicksville, L. I., N. Y.
EDUCATIONAL
SCReeN
Founded
in 1922
by
Nelson L. Greene
& AUDIO-VISUAL GUIDE
June, 1958 Volume 37, Number 6, Whole Number 364
IN THIS ISSUE
C^attoriai
279 ABOUT DAYLICHTINC AGAIN
'Article
280
282
284
286
288
2>,
270
272
274
278
290
294
296
300
PRODUCING TRANSPARENCIES
FOR COLLEGE INSTRUCTION — Jerrold E. Kemp
TACHISTOSCOPIC INSTRUCTION — Rolland A. Alterman
THE POWER OF TELEVISION IN TEACHING — George D. Stoddard
MODELS FOR INDUSTRY — R. W. Seehorn
DO WE NEED DEWEY? — Olwyn M. O'Connor
tmenti
'eparimen
ON THE SCREEN
THE READER'S RIGHT — Letters to the Editor
HAVE YOU HEARD? — News about People, Organizations, Events
LOOKING AT THE LITERATURE
EVALUATION OF NEW FILMS -— L. C. Larson, Carolyn Guss, John Fritz
SOUND ADVICE — About Audio Materials and Equipment
Max U. Bildersee
CHURCH DEPARTMENT — William S. Hockman
AUDIO-VISUAL TRADE REVIEW
\Jllter ZJ-eatureS
294 AUDIO DIRECTORY
303 HELPFUL BOOKS
306 INDEX TO ADVERTISERS
Inside Back Cover — TRADE DIRECTORY FOR THE AUDIO-VISUAL FIELD
CATIONAL
I ATION
OF
MERICA
MiMSf* I
HATIONAlL
BUSINESS & EDITORIAL ADDRESS: EDUCATIONAL SCREEN & AUDIO-VISUAL GUIDE,
2000 Lincoln Park West BIdg., Chicago M, Illinois. Contents indexed in Vrm Wilson Educa-
tional Index. For microfilm volumes, write University Microfilms, Ann Arbor, Michigan.
SUBSCRIPTION PRICE (U.S. currency or equivalent): Domestic — $4 one year, $6.50 two
years, $8 three years. Canadian and Pon-American — 50 cents extro per year. Ottwr for-
eign-— $1 extra per year. Single copy — 45 cents. Special August Blue Book issue — $1.00.
CHANGE OF ADDRESS should be sent immediately to insure uninterrupted delivery of
your magazine. Allow five weeks for change to become effective.
EDUCATIONAL SCREEN & AUDIO-VISUAL GUIDE Is published by The Educational
Screen, Inc. Publication office, Barrington, Illinois; Business and Editorial Office, 2000
Lincoln Park West BIdg., Chicago 14, Illinois. Printed in the U.S.A. Re-entered as
second-class matter October, 1953 at the post office at Barrington, Illinois, under the
Act of March 3, 1879.
ENTIRE ISSUE COPYRIGHT 1958 BY THE EDUCATIONAL SCREEN, INC.
•tea
r_ A\/ (~.
PROBLEM :
HOW TO REACH A MIND
To enable mankind to meet the challenge
of tomorrow, education must utilize today
the most effective techniques for the com-
munication of ideas.
To reach a mind, to teach a truth, to
educate a man, requires scientific tools. Tools to capture
attention, inspire thinking and motivate the desire to learn.
Visual education on film, with Moody Institute of Science,
is that technique and that tool.
Exceptional in quality, unique and inspirational in concept,
Visual Education films from MIS meet the need of today and
the challenge of tomorrow for teacher, student and the world.
"The Human Machine" in color and black & white. A dra-
matic film on the human body, its I imitations and its potential.
As the key to space travel and the atomic future, its intri-
cate perfection must be understood. Visual education at its
best, this film graphically promotes such an understanding.
Teacher's guide. Each MIS science
film is supplemented with a teacher's
guide that aids in preparing class
sessions and discussions. Provides
questions to stimulate student par-
ticipation. It also contains significant
additions to students scientific vo-
cabulary and a bibliography for
further study.
21 OTHER SELECTIONS
Snow Flakes. The Electric Eel.
Spider Engineers. Blind As A Bat.
Carnivorous Plants. Slow As
In Sloth. Fish Out Of Water. How
Many Stars. A Fish Family.
Woodpeclter. Crystal Gazing.
Demonstration With Light. Butterfly
Mystery. Food Getting Among
Animals. Cicada. The Bird
Community. Treasures In Snow.
"Worms" To Wings. World Of
Little Things. Sounds In The Sea.
Plant Life At Work.
EDUCATIONAL FILIVI DIVISION
Ml
MOODY INSTITUTE of SCIENCE
114^8 Santa Monica Boulevard • Lus Angeles 25, Calif.
MOODY INSTITUTE OF SCIENCE ES 100-1
Educational Film Division
11428 Santa Monica Boulevard, Los Angeles 25, Calif.
a Please send me descriptive literature and sample teacher's
guide on the MIS Educational series.
D Information on "THE HUMAN MACHINE"
G Please send me film preview information.
NAME_
.POSITION
SCHOOL_
ADDRESS^
CITY
_ZONE_
_STATE_
EdScreen & AV Guide — June, 1958
269
Announcing
YOUR WORLD IN CRISIS
A Series of 29-Minule Kinescol>es
For High Schools, Colleges
and Adult Groups
On Major U.S. Foreign Policy Issues
CAN THE UN KEEP THE PEACE?
with Mrs. Vera M. Dean, Editor, For-
eign Policy Association Bulletin and
Headline Series, Dr. Saul Padovcr,
Dean, Political Science, the New School
for Social Research, and Mr. William
R. Frye, United Nations correspondent
for the Christian Science Monitor.
LIT ILE ROCK AND WORLD OPIN
ION with Mrs. Vera M. Dean, Mr. Ted
Poston, New York Post correspondent,
and Mr. Vincent Roberts. Institute of
International .\fFairs, llnion of South
.Africa.
SPUTNIK -ITS IMPACT .-VND
CHALLENGE with Mr. William R.
Frye, Mr. William Laurence, New York
Times Science Editor, and Mr. Krish-
namachari Balaraman, Correspondent
for the Hindu of Madras, India.
U. S. FOREIGN POLICY IN THE
MIDDLE EAST with Mrs. Vera M.
Dean, Dr. Karim ,\zkouI, permanent
representative to the U.N. from Leba-
non, and Mr. .'Vrch Parsons, Jr., corre-
spondent for the New York Herald
Tribune.
US AND i;SSR - CONFLICT OR
PEACE? with Mr. William R. Frye,
Mr. Boris Shub, Political .Advisor to
Radio RI.\S in Berlin, and Dr. John
G. Stoessinger, .Assistant Professor of
Political Science at Hunter College.
CONDITIONS IN THE SOVIET
SATELLITES with Mrs. Vera M.
Dean, Mr. Harrison Salisbury, Pulitzer
Prize winner correspondent of the Nejv
York Times, and Mr. Pavel Tigrid. Ed-
itor, Central European Newsletter.
U. S. FOREIGN ECONOMIC POLICY
with Mrs. Vera M. Dean, Mr. .\ugust
Heckschcr, Director, Twentieth Cen-
tury Fund, and Dr. Richard Gardner.
-Associate Professor of Law, Columbia
University Law School.
THE EUROPEAN COMMUNITY
AND GERMANY with Dr. Saul Pad-
over, Mr. John Scott of Time, Inc., and
Mr. Theodore Kaghan, New York Post.
AFRICA AWAKENS with Mr. George
Houscr, Director, .American Committee
for Africa. Dr. Marguerite Cartwright,
Hunter College, and Mr. Richard
Wcbl), Director of Reference, British
Information Services.
RED CHINA AND THE FREE
WORLD with Mr. William Hender-
son, Council on Foreign Relations, Dr.
Frank Trager, New York University,
and Mr. Edgar Snow, author and cor-
respondent.
Produced by:
THE WORLD AFFAIRS CENTER
FOR THE UNITED STATES and
FHE .METROPOLITAN
EDUCATIONAL TELEVISION
ASSOCIATION
Sale Price $80.00 each
Rental $8.00 each
For purchn.te or rental, apply:
AUDIO-VISUAL
DEPARTMENT.
WORLD AFFAIRS CENTER
UN PLAZA AT 47th STREET
New York 17, N. Y.
On the SCHEEH
Cover: Hansel and Gretel
The cover study this month shows
producer Ray Harryhausen working on
one of his miniature sets from the pic-
ture HANSEL AND GRETEL. a pri-
mary film distributed by Bailey Films,
Inc. The puppet characters in the set
are from the fihris Hansel and Gretel
and R.APUNZEL. Mr. Harryhausen
lias produced five films in three-dimen-
sional animation: H-ANSEL AND
GRETEL, RAPUNZEL. LITTLE
RED RIDING HOOD, THE STORY
OF KING MIDAS and the popular
subject MOTHER GOOSE STORIES.
Bailey Films distributes them all.
July "Convention" Issue
This year, we will again bring our
readers a large, special July Conven-
tion issue of Educational Screen &
.Audio-Visual Gaide that will literally
be a guide-book of Convention inter-
ests and activities. It will be available,
as before, around the first of the month
so that those many thousands who will
be attending the convention, will have
ample time to familiarize themselves
with its contents and map out a per-
.sonal program of things to do, things
to see, people to meet, etc.
The complete program for all meet-
ings will be published. There will be
descriptive articles about all of the
groups sponsoring meetings. There will
' be a complete listing of all Exhibitors
at the Convention and companies in
the Industry have been ijivited to sub-
mit information about their products
which will be compiled in a Product
Review similar to that in the July 1957
issue.
This year's National .Audio-Visual
Convention and Exhibit, long known
as the premier showcase for new audio-
visual equipment and materials, is ex-
pected to reveal a larger list of new
items, new products, and new develop-
ments than any exhibit during the
past five years.
So be on the watch for the July
issue of Ed Screen. You will want to
keep it near you during the Conven-
tion for constant reference, and long
after the event is over for review and
remembrance.
This will also be an issue that will
appeal to readers who do not plan to
attend the Convention, for it will serve
as a valuable substitute for actual ex-
perience in acquainting them with
the latest developments in the .A-V
field.
Deliberate Deletion
Last year, the July Convention was
a combination of the regular monthly
Ed Screen format composed of Edi-
torial, .Articles and Departmental cov-
erage, and 22 pages of Convention
representation. This year, however, no
articles will appear in the July issue.
Each of the regular departments will
appear as usual. This was decided to
give more space to a thorough cover-
age of the Convention.
This Year's "Twelfth" Issue
Another "first" appears this year.
For the first time in the history of
Educational Screen and .Audio-Visual
Guide, it will complete a twelve-issue
a year publication cycle. August will
introduce a newer, larger, more com-
plete "Blue Book" edition comprising
a round-up and description of all
audio-visual materials produced and
released between June 1. 1957 and
May 30. 1958. It will include descrip-
tions of motion pictures, filmstrips,
slides, disc and tape recordings, trans-
parencies for overhead projection,
maps and globes. No regular depart-
ments will appear in this issue.
-GM
EDUCATIONAL SCREEN & AVGUIDE
EDITORIAL STAFF
PAUL C. REED, Editor. GAIL MARTIN, Man-
aging Editor. WILLIAM S. HOCKMAN, Editor
for the Church Field. L. C. LARSON, CAROLYN
GUSS, and JOHN FRITZ, Editors for Film
Evaluations. MAX U. BILDERSEE, Editor for the
Audio Field. PHILIP LEWIS, Technical Editor.
ROBERT CHURCH, WALTER PILDITCH, and
HAROLD WARD, editors for New Filmstrips.
BUSINESS STAFF
K. S. GILLETTE, Publisher. MARIE C. GREENE,
WILLIAM LEWIN, Associate Publishers. JOSE-
PHINE H. KNIGHT, Business Manoger. PAT-
RICK A. PHILIPPI, Circulation Manager. WIL-
MA WIDDICOMBE, Advertising Production As-
sistant.
Advertising Representative!
WILLIAM LEWIN, 10 Broinerd Road, Summit,
N. J. (Crestview 3-3042)
WILLIAM F. KRUSE, 2000 Lincoln Park West
BIdg., Chicago H, III. (Bittersweet 8-5313)
EDITORIAL ADVISORY BOARD
JAMES W. BROWN, School of Education, San
Jose State College, California
EDGAR DALE, Head, Curriculum Division, Bu-
reau of Educotional Research, Ohio State
University, Columbus
AMO DE BERNARDIS, Assistant Superintendent,
Portland, Oregon, Public Schools
MARGARET W. DIVIZIA, Supervisor in Charge,
Audio-Visual Education Section, Los An-
geles City Schools, Los Angeles, California
W. H. DURR, Supervisor, Bureau of Teaching
Materials, State Board of Education, Rich-
mond, Virginia
CHARLES F. HOBAN, Proiect Big Ben, Univer-
sity of Pennsylvania, Philadelphia
EMILY S. JONES, Executive Secretory, Educa-
tional Film Library Association, New Yoric
City
F. EDGAR LANE, Supervisor, Instructional
Materials Department, Board of Public In-
struction, Dade County, Florida
F. DEAN McCLUSKY, Professor of Education,
Head of Audio-Visual Education, Univer-
sity Extension, University of California at
Los Angeles
SEERLEY REID, Chief, Visual Education Service,
U. S. Office of Education, Washington
CHARLES F. SCHULLER, Director, Audio- Visual
Center, Michigon State College, Eost Lan-
sing, Michigan
ERNEST TIEMANN, Director, Visual Instruction
Bureau, Associate Professor, Division of
Extension, The University of Texas, Austin
DON WHITE, Executive Vice President, No-
tional Audio-Visual Association, Fairfax,
Virginia.
270
EdScreen & AV Guide — June, 1958
An Extraordinary Offer!
COLORFUL FILMSTRIP & STUDY GUIDE BASED ON THE MOTION PICTURE
KIRK DOUGLAS
STARRING
ERNEST BORGNINE
TONY CURTIS
JANET LEIGH
EDUCATIONAL and
Recreational Guides, In-
corporated, offers you on
approval a full-color, 47-
frame educational film-
strip, "The Vikings," at
half price ($3.75 instead
of the regular $7.50
price) provided you agree
to send a brief report of
student reactions to the
showing of the filmstrip
(not over 25 words)
within 1 5 days after re-
ceipt. If you return the
filmstrip within 15 days,
your payment will be re-
funded or the charge
canceled. This offer ex-
pires October 15, 1958.
I'
AVAILABLE also is a
16-page, illustrated guide
to "The Vikings," pre-
pared by Donald L. Smith
of Teachers College, Col-
umbia University. Price
30c a copy, or free with
filmstrip orders.
Order From
EDUCATIONAL b
RECREATIONAL GUIDES,
Inc.
10 Brainerd Road,
Summit, New Jersey
Released thru UNITED ARTISTS
TECH N I RAMA® TECHNICOLOR®
EdScreen & AV Guide — June, 1958
271
The reader's right
Send leHers to EdSCREEN & AVGUIDE, 2000 Lincoln Pork West, Chicago 14
Points to "Pointing South"
Thanks for the editorial "Pointing
South" which appeared in the March
issue of EDUCATIONAL SCREEN.
We arc indeed grateful for the bright
a-v spots in the South and wish there
were more such places, not only in
the South, but in the entire nation.
Walter S. Bell, Director
Audio-Visual Education
Board of Education
Atlanta 5. Georgia
Boosting A-V in Burma
We would appreciate very much
receiving a second copy of the April,
1958, issue of Educational Screen and
Audio-Visual Guide. We have received
our regular subscription issue which
we passed on to a member of the
Burmese Educational Enquiry Com-
mission which is at present visiting
the United States on an Asia Founda-
tion grant investigating and studying
CECO is happy to St
— just as happy to RENT
the world's finest Cameras
and equipment
1 6mm Professional Film Viewer
Easy threading, portable, will
not scratch film. Views film left
to right on 6"x4'/2" brilliantly
illuminated screen. Sound
Reader and/or Counter easily
attached. Available in 35mm.
16mm Model $350.00
35mm Model $500.00
Some companies prefer to make outright purchases.
Others, including the top studios, realize that it just
isn't economical to buy everything. Every Ceco rental
is checked out for accuracy and performance by fac-
tory-trained experts before you get it. For superior
film making, use Ceco service for cameras, dollies,
tripods, blimps, lenses, viewers, generators, lights, re-
corders, mike booms — you name it, we have it. For
Sale or Rent.
CECO Auricon Cine —
Voice Conversion
Cine — Voice Camera
modified to accept
1200-ft, 600-ft, and
400-ft magazines; has
torque motor for take-
up. Includes Veeder
footage counter.
$450.00 Conversion
only — less magazine.
»;e3.
Professional Jr.* Tripod on CECO
3-Wheel Collapsible Lightweight Dolly
The newest PRO JR. Tripod features simple
camera attaching method, telescoping pan
handle with adjustable angle, pan tension
knob, cast-in tie-down eyelets, and self-
aligning double leg locks. PRICE $150.00
3-WHEEL DOLLY collapses Into compact
shape. JUNIOR weighs ISVz lbs. SENIOR
weighs 18 lbs. Any tripod easily attached.
Ball bearing locking rubber tired casters
with indexing device.
Junior $99.50 Senior $150.00
FRANK C. ZUCKER
No. 2318910
(7flni€Rfl G(^uipm€nT(g.,inc.
OBpt. E 315 West 43rd St., New York 36. H. Y. JUdson 6-1420
educational policies and practices in
this country.
The potentialities of audio-visual
aids to education have not been fully
explored in Burma, and we therefore
felt that an acquaintance with your
publication might prove helpfiil to
this Commission.
(Mrs.) Margaret E. Pollard
Orgain'/ation Relations Division
The Asia Foundation
550 Kearny Street
San Francisco 8, Calif.
A Useful Idea
The National Council of Teachers
of English Committee to Cooperate
with Teaching Film Custodians, Inc.,
is preparing a series of articles on
using films in classes in the language
arts. The Committee asks if teachers,
of language arts in the junior or
senior high school, wish to share their
experiences in using films, with the
Committee. What has been, (or what
is) your favorite film, and how do you
use it?
Send replies to —
Mr. Robert Carruthers
1230 Amsterdam .\ venue
Ne»v York 27. N.V.
Many Thanks!
Editor: Your publication is proving
to be of very great help to use because
of its wealth of highly useful infor-
mation.
Steven M. Gray
Engineering & Sales Research
in Mechanical & Electronic Fields
P.O. Box 329
Bartow, Florida
Dear Editor:
Even as you were writing your June
Editorial advocating built-in absoles-
cence you must have felt my hackles
rise. ,\ more durable film stock will
only make for better, more often, more
easily maintained use. By cutting re-
placement footage and shelved dam-
aged print costs we will help put
more films into circulation, more effec-
tively and more dependably.
Book paper today is more durable
than that used a century ago, at least
for popular editions . . . but this has
not been the determining factor in
improving texts ... or in bringing
out re-issues.
Leading producers have, of their
own volition, brought out revised edi-
tions of their early films.
Bill Kruse
111
EdScreen & AV Guide — June, 1958
When you select a sound projector, demand mora than just a
machine for showing movies. Use as your standard the new
Kodak Pageant, Model AV-085, at just $439.*
1. Easy setups — No muss or fuss for you (or your students).
Film path is printed on projector. Reel arms fold into place;
drive belts are jjermanently attached. You're sure every
show will be off to a good start.
2. Image brightness — Don't settle for washed-out pictures,
even in hard-to-darken rooms. Get the sparkle and details
that the Pageant's Super-40 Shutter provides— 40% more
light than an ordinary shutter at sound speed.
3. Full range sound— A speaker must be baffled to make the
low tones fully audible throughout the room. The Pageant's
NEW, compact 1 1 x 6-inch oval is baffled in an attractive
case that forms the cover for your projector.
4. Permanent lubrication— The most common cause of pro-
jector failures is improper oiling. You never have this dif-
ficulty with a lubricated-for-life Pageant. It's always ready
to go when you are !
5. Rugged and compact— Printed circuits in the new S-watt
amplifier are rugged, help make this unit compact and easy
to service. You can easily move it from room to room, set up
to show almost anywhere.
6. Fidelity control —This feature is important because a sound
track can be on either side of a film. Only with a focusing
control like the one on the new Pageant can you get the
optimum sound, no matter which side the track is on.
7. Protection against wear— The pulldown claw moves the
film 28,800 times during a single showing of a 20-minute
movie. A tungsten carbide tooth on the new Pageant makes
this part virtually wearproof.
8. Grounded power cord— New 3-wire cord (complete with
adapter for 2-wire outlets) meets electrical codes in all
locales.
This exceptionally fine projector is
only $439. Ask a nearby Kodak Audio-
Visual Dealer to demonstrate the AV-
085. Or, write for new Pageant book-
let giving all the facts.
*List price subject to change without notice.
EASTMAN KODAK COMPANY, Depf. 8-V, Rochester 4, N. Y.
EdScreen & AV Guide — June, 1958
273
News about people, organizations, events
Have you heard ?
Larson Chosen by SFC
The School Facilities Council, indus-
try-sponsored joint effort of architects,
educators and industry to foster school
design better suited to the use of
modern teaching tools, has chosen as
its president for 1958 Dr. Jordan Lar-
son, superintendent of schools at
Mount Vernon, N. Y. Dr. Larson
served as president (1954-5) of AASA,
and has been at his present post since
1946. In cooperation with DAVI the
Council is conducting a nationwide
survey on "the growth of new and im-
proved instructional practices, particu-
larly as they relate to the use of equip-
ment and materials."
Two 16mm sound films are in the
planning stage. One, tentatively titled
"The School Bond Issue," is to be di-
rected at the taxpayer who normally
represents the "undecided but balance-
turning" block of voters. The second,
"What Is a Good School Facility?" is
to be directed to community and build-
ing planning groups who are in the
process of developing or enlarging
school facilities.
Art work and script for a filnistrip
on "Do Our School Buildings .\id
Education?" have already been edited,
and the committee in charge is cur-
rently reviewing supplementary mat-
ter. The SFC address is 26 Washington
Place. New York 3.
Animated Films in
University A-V Program
Noted for outstanding work in the
field of mass communications, Indiana
University, Bloomington, recently in-
stalled an Oxberry stand and camera
in order to facilitate the production
of animated films.
Animated films are acknowledged to
be one of the most effective methods
for putting ideas across to people
quickly and economically. This has
proved to be true not only for tele-
vision commercials and for school prob-
lems, but also for industry and the
armed services in orienting personnel
for new tasks.
Animation activities at Indiana Uni-
versity is an important part of a many-
sided program of teaching, production
and distribution. In film production,
the student works with the most mod-
ern equipment and with staff experts
who are well qualified to train audio-
visual communications specialists.
Color TV at Fair
The U. S. Dept. of .Agriculture is
represented in the World's Fair at
Brussels with twelve of its films in the
elaborate color television exhibit spon-
sored by NBC,
The Keystone
Overhead Projector
is really a
MULTI-PURPOSE
Projector
usable for: y ^ll^
Standard (3^4" x 4") Lantern Slides.
Tachistoslides (4" x 7"). 2" or 214" Slides.
Strip-Film. Micro-Sliiles.
It's a Real Daylight Projector — the lens system concen-
trates the light over a relatively small area, so that clear,
brilliant projection is attained.
It is small and light — weighs less than 20 pounds.
Versatile and efficient.
Our Local Representative Will Demonstrate Upon Request.
KEYSTONE VIEW COMPANY, Meadville, Pa.
Since 1892 Producers o£ Superior Visual Aids
Interest Mounts in
NAVA Convention
Booming interest in audio-visual ma-
terials and techniques is building rec-
ord interest in the National .Audio-
visual Convention and Exhibit in
Chicago's Morrison Hotel July 26-29.
More activity than in many years
past lias been shown and sales of ex-
hibit space are running well ahead of
last year at the same date, according
to Wm. W. Birchfield, president of
NAVA, chief sponsor of the event.
Many important groups in the na-
tion are finding that audio-visuals offer
them an outstandingly efficient way to
solve their communications problems,
and as a result interest in the applica-
tion of these modern learning-teaching
tools is mounting, Birchfield said. He
pointed to developments in the church
field, in enlarged government uses of
audio-visuals, in increased activities by
industry and business, and to the
steady growth of educational utiliza-
tion.
Information about the Convention
and about exhibit arrangements can be
obtained from the National .Audio-
Visual Association, Fairfax, Va.
"Better Schools"
Spotlights A-V's
Better Schools, the monthly news-
paper of the National Citizens Council
for Better Schools, carried a two-page
"Spotlight Report" on audio-visuals in
a recent issue.
The Report contains articles by
Mary C. Welch, of D.A.VI; Dr. Charles
Schuller, Director of the Audio-Visual
Center, Michigan State University;
L. C. Larson, Director, Indiana Uni-
versity Audio-Visual Center; Harry W.
Gross, district .school superintendent,
Merrick, N. Y.; and Hank Ruark,
NAV.\ Director of Information.
The Spotlight Report was an .Audio-
Visual Commission for Public Infor-
mation project, conceived by Hank
Ruark and carried out by members of
the Commission; final collation and
editing of the materials was done by
Harold Highland, now president,
Graphics Communications Center,
I-ong Island City, and Hank Ruark.
Copies are available from Better
Sclwols, 9 East 40lh St., New York 16,
at SI. 00 per hundred.
274
EdScreen & AV Guide — June, 1958
A-V Convention Line-up
Six national meetings of audio-visual
education specialists in the fields of
education, religion, industry, medical
science, agriculture and the A-V
"trade" will be centered in Chicago's
Hotel Morrison, July 25-29. More than
150 exhibit spaces will be devoted to
displays of the latest equipment and
materials for modern education. At-
tendance will be limited to the an-
ticipated 2,000 participants in the six
special fields.
The program of the Educational
Film Library Association gets under
way with registration at 9 a.m. Fri-
day, 25th; sessions all day from 10
on, film screening at 7:30 to 10, fol-
lowed by the EFLA reception. The
sessions continue all through Satur-
day, with the official luncheon being
held at 12:30. Miss Emily Jones, 250
VV. 57th St., New York 19, is in charge.
National ,-\udio Visual .-Xssociation
registration starts Wednesday, July
23, at 9 a.m., exhibit installation and
rehearsals take up all Thursday and
Friday for the big exhibition that
opens Saturday noon. The first N.W.A
general session is a breakfast meeting
on Saturday, July 26, from 8 a.m. 'til
noon, in the format so popular last
year in its combination of food, frolic
and rear-projection visualized busi-
ness-building presentations. A similar
morning session is held Monday. .An
extensive and varied ladies program
starts Saturday at 1 1 a.m. with a
Sherry Party. The Exhibits, featuring
$l'/2 million worth of equipment and
materials, are open from noon until
6 p.m. Saturday, Sunday and Monday,
and from 9 until final closing at I
p.m. Tuesday. In general charge h
Don White, Executive Vice-president,
NAVA, Fairfax, Va.
The Religious Audio-Visual Confer-
ence starts Sunday with a service at
1 1 a.m. in charge of the Rev. Alva
Cox, director of the Department of
Audio-Visual and Broadcast Education,
National Council of Churches. (257
Fourth Ave., New York, N. Y.) The
afternoon program starting at 2 p.m.
will send quiz groups into the exhibits
to find and report back answers to
questions raised at the outset in the
general meeting. The evening session
starting at 7 p.m. will hear the Rev.
S. Franklin Mack and William S.
Hockman speak on the topic of "Chal-
lenge to Religious AV," Rev. Mack
from the point of view of the church-
man producer, Hockman from that of
the consumer and critic. In charge is
Mrs. Mae Bahr, Religious Film Li-
braries, 220 W. Monroe St., Chicago.
The .A-V Workshop for Industrial
Training Directors meets from 9 a.m.
to 1 p.m. on Monday, July 28. Lee
Kilbourne, Industrial Relations Dept.,
U. S. Naval Training Station, Great
Lakes, 111., is in charge. The regional
meeting of the Industrial Audio-Visual
.Association will be hekl concurrently
from 9 to 5. with a luncheon at noon.
In charge is Frank B. Greenleaf, Super-
visor of Film Distribution, U. S. Steel
Corp., 208 S. LaSalle St., Chicago 90.
The Agricultural .Audio-Visual
Workshop will meet from 9 to 5 on
both .Monday and Tuesday. Gordon
Berg, of C o u n t y .\gent it Vo-Ag
Teacher Magazine, 317 N. Broad St.,
Philadelphia 7, is in charge.
On .Monday, all day and evening,
the .Audio-Visual Conference of Med-
ical and .Allied Sciences will conduct
its program under direction of Daryl
L. Miller, .American Medical .As.socia-
tion, 535 N. Dearborn St.. Chicago.
.Many of the leading manufacturers
of .A-V equipment and producers of
materials are holding national sales
conferences for their dealer representa-
tives. These include, according to
tentative arrangements. Bell & Howell
Friday 12-7; Victor .Animatograph Fri-
day 3-6; Cathedral Films Friday 6:30-
9:30; EDL Saturday 5-6:30: Califon
.Saturday 5-7; Family Films 10th .Anni-
versary Dinner Saturday 6:30-9; Bese-
ler Sunday 10-11; Coronet 8-9:15
breakfast (tentative); Eastman Sun-
day 5-6:30; Ozalid Monday 2:30-3:30;
Moody Monday 6:30-8:30. In addition
there will be many committee meet-
ings and special events, sucli as the
N.AVA Dance Party Saturday evening
at 9 p.m.
Very soon, you will have an op-
portunity to inspect and try a
completely neic addition to the
distinctive family of 16mm mo-
tion picture projectors built by
Technical Service, Inc. We invite
you to expect an entirely new
standard of quality, appearance,
and convenience. Nothing com-
parable exists in the price range
of this new model.
#
TECHNICAL SERVICE, INC.
30865 Five Mile Road • Livonia, Michigan
EdScreen & AV Guide — June, 1958
275
slm) uowt Cjmb
HELP WANTED"
I -a- a-9 ■ aao o
^Bathing Time For Boby." Filmed
in Technicolor by Walt Disney
Productions, this practical and ed-
ucational movie shows how to
bathe a baby in a table tub. Run-
ning time: 13 minutes.
*Help Wanted." This up-to-date
First Aid film includes the new
back-pressure, arm-lift method of
artificial respiration approved by
the Red Cross. Explains many
other basic principles. Running
time: 34 minutes.
You may order one or both of
these 2 free 16-mm. sound films.
There is no charge for either, ex-
cept return postage.
Education Department
Johnson & Johnson
New Brunswick, N. J.
Please send me information on
ihe film D "HEl P WANTED"
D "BATHING TIME FOR
BABY"
L
Name-
Street-
City
State_
-Zone-
People in the News
Orton Hicks, founder of Films. Inc.
and a 16mm distributor pioneer, has
joined Dartmouth College as vice-pres-
ident and will be Dartmouth president
John Sloan Dickey's associate for pub-
lic relations, development and alumni
activities.
Walter Scott, 83, died April 9. He
was chief of the Motion Picture Serv-
ice of the U. S. Dept. of Agriculture
from 1952 through 1955, and in the
motion picture field since 1911, as
actor, cameraman and producer.
Mrs. Mabel Sihler was recently ap-
pointed supervisor of the Films De-
partment of Augsburg Publishing
House, Minneapolis, replacing Mrs.
O. G. Malmin, who had been serving
on an interim basis. Mrs. Sihler was
formerly an administrative assistant in
the department of education of The
Evangelical Lutheran Church. The
Films Department, part of Augsburg's
organization since early in 1956, now
carries a library of films and filmstrips
numbering more than 1000 titles.
School Building Booming
More money was spent on the con-
struction of new educational buildings
in the U. S. during 1957 than in any
previous year. The total was about
$31/2 billion.
The number of new buildings con-
structed in all categories was 9,689, the
second largest total in history. Of this
total, 7,841 were public school build-
ings, costing $2,650,000; 721 were
private school buildings, costing |170,-
000,000; about 100 were college class-
room buildings, costing $56,000,000.
These facts, culled from a recent
study by The School Executive maga-
zine, certainly indicate a tremendous
potential audio-visual market in our
country.
NEA Council on Instruction
The National Education Association
has announced its decision to under-
take an evaluation' of present-day
education on the elementary and high
school levels. The evaluation, accord-
ing to NEA officers, will be concerned
with education in a broad sense rather
than with the schools as institutions.
This will be the first project of the
NEA's newly organized Council on
Instruction.
The forthcoming evaluation project,
said Dr. Lyle W. Ashby, assistant ex-
ecutive secretary for educational serv-
ices of the NE.\, will be under the
direction of Doak S. Campbell, former
president of the University of Florida
at Tallahassee. Dr. Campbell, who has
also been director of the Senior College
and Dean of the Graduate School of
Peabody College, Nashville, Tenn., is
widely known for his work in the field
of curriculum development.
Sales Institute Draws Leaders
The Tenth Anniversary session of
the National Institute for A-V Selling,
to be held July 20-24 at Indiana Uni-
versity in Bloomington, will have again
this year outstanding leaders of the
A-V industry to guarantee practical
and valuable Institute instruction. In-
stitute Chairman Frank Creasy, of
W. A. Yoder Co., Richmond, Va., has
named Course Chairmen for the Insti-
tute as follows: SALESMANSHIP,
Howard Holt, Audio-Visual Film Sales,
Inc., Birmingham, Ala.; APPLIED
SELLING, Howard Kalbfus, Director,
Kodak Sales Training Center, Roches-
ter, N. Y.; SALES & BUSINESS MAN-
AGEMENT, Joe Meidt, Cousino's Inc.,
Toledo. Ohio: and PREPARATION
AND USE OF .\-V MATERIALS,
Russ Yankie, regional manager, Beseler-
Viewlex, St. Petersburg, Fla.
Coming Events
A Regional Conference and Work-
shop on Instructional Materials is be-
ing held at Florida Southern College,
Lakeland, Fla., June 16-July 5. A two-
day Conference June 17-18 will open
the Workshop, which is under the di-
rection of Dr. H. Ted Grace. For
further information write Dr. Grace
at the Audio-Visual Center, Florida
Southern College.'
An A-V Educational Conference will
be held at Indiana University, June
23-27.
The conference planned around the
theme "Improving Communication
Through Audio-Visual Materials" in-
cludes lectures, panel discussions, prac-
tical demonstrations, and group par-
ticipation. It is designed to interest
audio-visual coordinators and directors
and all others interested in the educa-
tional use of audio-visual instructional
materials in formal and informal edu-
cation. Four distinguished national
leaders have been sclieduled as lecture-
consultants: William H. Allen, Edgar
Dale, Adrian TerLouw, A. W. Vander-
Meer.
Anyone interested in receiving fur-
ther information concerning the con-
ference should write to: Dr. Carolyn
Guss, Audio-Visual Center, Indiana
University, Bloomington, Indiana.
276
EdScreen & AV Guide — June. 1958
The Vancouver International Film
Festival will be held July 20 to Aug-
ust 3, 1958. Classes to be screened in-
clude documentary films, children's
films, and experimental films. Certifi-
cates will be awarded. For informa-
tion, write c/o Audio Visual Services,
University of British Columbia, Van-
couver 8, B. C, Canada.
The Brussels International Exhibi-
tion will include a Presentation of the
Best Films of .■\11 Time, under the
guidance of La Cinematheque de
Belgique. For information, write the
Cinematheque at the Palais des Bcaux-
.Arts, Brussels, Belgium.
The California State Fair and Expo-
sition and the Sierra Camera Club of
Sacramento announce August 27th
through September 7th, 1958, as the
dates for the Eighteenth North Amer-
ican International Photographic Ex-
hibit.
The closing date for entries of prints
is July 25th, and for color slides .'\u-
gust 8th. Write to the California State
Fair and Exposition, Box 2036, Sacra-
mento 9, California, for entry blanks.
PHOTOKINA 1958: The world's
outstanding photographic event of
1958 will be the International Photo-
and Cine Exhibition to be held in
Cologne, Germany, September 27 to
October 5. It promises to be the most
important and biggest event of this
kind ever held with more than 300,000
visitors expected to converge on
Cologne.
Those hoping or expecting to attend
the exhibition should contact the Karl
Hardach Travel Service at once, at 11
West 42 Street, New York 36, New
York (time is running short). This
Agencv has successfully handled the
Photokina in previous years and is
prepared to make all transportation
and hotel reservations for you.
The Fourth Annual Robert Fla-
herty Seminar will be held August
18-28, 1958, at the Flaherty home in
Dummerston near Battleboro, Ver-
mont. As before, it will bring together
film workers and students and lovers
of film, for an exploration of the film
medium and a searching look into its
future.
The fee for the ten-day seminar —
including luncheons, lectures, film
showings, evening meetings and use of
the conference room and reference li-
brary, is $100.00. Inexpensive accom-
modations are being arranged.
Those planning to attend should get
in touch with the Robert Flaherty
Foundation, Inc., RFD 1, Box 94,
Battleboro, Vt., immediately for early
reservations.
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Coated objective optics cut mternal
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1,000 WATT INTENSITY
High-powered illumination shows a
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EdScreen & AV Guide — June, 1958
277
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Storage space and holding straps for
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DuKane Corpornlion, Dept. ES-6la, St. Cliailes. III.
Please send me the lull facts on the Recordmaster.
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DuKancs STUDENT PARTICIPATION FILMS
DuKane products are sold and serviced by
a nationwide network of audio-visual experts
Looking at the Literature
AV INSTRUCTIONAL MATERIALS
MANUAL.
Edited by James W. Brown and Rich-
ard B. Lewis. 191 pp. Illustrated. Pub-
lished by the Spartan Book Store, San
Jose State College, 1957.
Ten men, all active in the training
of teachers at San Jose State College,
have pooled their talents and experi-
ence to prepare a manual for teacliing
audio visual methods. Their team
product is a thorough job; it has broad
coverage of diverse subject matter,
organized chiefly under the headings —
"Creating Instructional Materials."
".Selecting and .Appraising Materials,"
and "Equipment Operation." Selec-
tion and appraisal are applied to pe-
riodicals, textbooks, and encyclopedias
as well as to the u.sual audio-visual
categories. .Anyone who completes all
of the assignments in tlie manual will
have had a 360 degree panoramic view
of instructional materials.
The manual is well and profusely
illustrated, as becomes an AV publica-
tion. It is constructed like a notebook
so that pages or sections can easily be
moved, taken out or replaced. This
arrangement, plus the variety of con-
tent, suggests the use of the manual for
more than one AV course, and/or as
an aid in both general and special sub-
ject methods courses in an "integrated"
program of teacher education.
The authors recommend reading in
basic audio-visual textbooks (Dale,
Kinder, Wittich and Schuller, and
others) and exercises are keyed to such
references throughout the manual.
Some self-teaching is feasible with the
manual; a good textbook, and access to
instructional materials and equipment.
For the most part, however, a good
instructor is essential to successful and
economical completion of assignments.
The exercises are really very detailed
lesson plans, expertly organized and
designed to avoid waste of time and
effort.
This manual has many uses, includ-
ing one the authors may or may not
have intended. It makes the reader
want to enroll in the nearest work-
shop or summer course; there is still
so much to learn. —MM.
AUDIO VISUAL INSTRUCTION, by
Paul R. Wendt. No. 14 of the series,
"What Research Says to the Teacher,"
.American Educational Research Asso-
ciation of the N.E.A. 32pp. 25c.
This pamphlet summarizes briefly
the ca,se to date for the use of audio-
visual materials where and when they
will enhance and accelerate learning.
VVendt's candor is persuasive even
without footnotes or identification of
specific research studies.
If research on the effectiveness of
certain materials is not extensive or
not conclusive, the author so states.
If the evidence is strong. Wendt pre-
sents the findings with conviction.
.After explaining the communication
process and its relationship to audio-
visual instruction, the author inter-
prets research for the classroom teacher
so clearly and cogently that each
point is usually well made in two
paragraphs. In conclusion, Wendt dis-
cusses the need for putting research
evidence into practice. Wide reading
of this excellent pamphlet will help to
do just that, for as Wendt says, "Re-
search amply justifies the use of audio-
visual instruction to a very much
greater extent at all school levels.
.Although there is need for both more
specific and more basic research, we
have enough evidence now to warrant
much greater expenditures for equip-
ment and materials. Every teacher
should know that each kind of audio-
visual resource, when used to its fullest
for purposes where research has shown
it can help, results in greater learning
in a shorter time with more retention."
by Maiy Mainwaring
.Audio Visual l^irector
Chicago 'I'cachcrs College
and Wilson Junior College
PRODUCTION OF 2x2 INCH
SLIDES FOR SCHOOL USE, Joe Col-
thorpe. University of Texas, Visual In-
struction Bureau, Austin 12. $1.00.
This seventh in the "Bridges for Ideas"
series (earlier titles included "Tear
Sheets," "Bulletin Board," "Lettering
Technique," etc.) is a very practical
manual for better production and use
of a medium well within reach of any
teacher. Text is concise, graphics are
abundant and interest-compelling. The
book is not copyrighted and widest
possible use is sought. Excellent list of
commercial sources of the materials
called for, and a helpful bibliography.
KEY AUDIOVISUAL PERSONNEL
IN PUBLIC SCHOOLS AND LI-
BRARY SYSTEMS IN STATES AND
LARGE CITIES, 1957-8. Prepared
jointly by Seerley Reid, Chief, Visual
Education Service, and Ralph M. Dun-
bar, Director, Library Services, in the
Olfice of Education, U. S. Department
of Health, Education and Welfare,
VVa,shington 5, D. C. Free. An im-
portant directory giving name, address
and title of 639 individuals with key
resjxjnsibilities for the circulation and
use of audio-visual educational mate
rials. This list includes 47 state educa-
tional departments, 38 state library^
agencies, 225 city school systems am
174 city library systems.
e-
1
editorial
About DAYLIGHTING Again
Once again we must comment about com-
panies that are hard-selling DAYLIGHT to
school taxpayers without sufficient concern
for the instructional programs that must be
carried on in the schools.
You may recall that we spoke out editori-
ally with some feeling a couple years ago
about a company advocating the use of glass
blocks in school construction. We urged you
to write and tell them about the importance
of projected pictures in today's classrooms.
Now let me tell you about another adver-
tisement in current educational journals. It's
a gorgeous four page ad in live natural color.
It's most attractive, and intriguingly titled
ENVIRONMENT AND DAYLIGHT. Let me
quote you some of the things it says: "Put
students in a classroom short on window area
and they will feel closed in . . . restless . . .
long to be outdoors. But give them a class-
room flooded with daylight ... let them see
the grass, the trees and sky around them . . .
and their whole attitude improves. They are
more alert, more interested, more eager."
Now what do you think of that? No ref-
erence is given to the research that disclosed
that this is true. It's just stated as truth.
And even if it is true, how in the world could
you ever use modem communications tools
for teaching in such a room "flooded with
daylight?" From rooms like that, children
may be able to see the grass and trees, but
they certainly could never see a picture on a
projection screen!
Let's read on further. "So we need the
largest possible areas of glass to gather in
this light . . . clear glass from floor (or low
sill) to ceiling, and room wide. Daylight
Walls, they are called. Only on rare occasions
is daylight too bright for comfort. . . Noth-
ing brings in more daylight than clear, flat
glass."
You see what we're up against — we who
know that some of the most significant and
worthwhile learning experiences in the class-
room cannot possibly occur with daylight
streaming through "clear, flat glass." The
problem is especially acute because those who
know this do not have the funds to buy four
page color advertisements in magazines that
influence the school architects and school
superintendents.
Nevertheless, we just will not permit our-
selves to believe that the glass making com-
panies are knowingly trying to harm the
instructional program in our schools. Maybe
they just don't know what kind of experi-
ences and activities must take place in a
classroom if learning is to be most effective.
Maybe in their zeal to sell Daylight through
clear glass they have written their ads be-
fore they had all the facts.
Once before we suggested that you write
to a company to tell them some of the facts
about the importance and place of audio-
visual materials in the instructional program.
May we suggest that you write again ; this
time to Libbey 'Owens "Ford Glass Company,
608 Madison Avenue, Toledo 3, Ohio. If you
want to, ask them for a free copy of their
book, "How to Get Nature-Quality Light for
School Children." But far more important
than your getting that book is for you to tell
them why it is of the utmost importance to
keep "nature-quality light" from interfering
with the education of school children.
May we repeat here what we said more
than two years ago:
"Companies in the business of selling Day-
light must be helped to understand that there's
more to learning than reading a book. . . . One
of the best ways for providing seeing-learning
experiences is to project pictures.
We feel sure that if the daylight companies
recognize this real need in classroom design,
they will do something about it. Genuine light
control should be a relatively simple next prob-
lem for their research divisions to tackle and
solve. They need to be convinced that it is a
real need; that audiovisual instruction is es-
sential, and not just the notion of faddists; and
that best teaching requires the projection of
pictures in every classroom. You can help con-
vince them."
So why don't you immediately "pick up
your pen, uncover your typewriter, call in
your secretary, or take whatever is your first
step in writing a letter"?
Paul e. Ree^
EdScreen & AV Guide — June, 1958
279
by Jerrold E. Kemp
Audio-Visual Center
San Jose State College
MUCH attention is given to the
development of all phases of an
audio-visual program in elemen-
tary and secondary schools. But what
about programs on the college level?
Should there not be similar emphasis
and encouragement in our institutions
of higher learning?
Consider the major roles of a college
professor. He has two primary inter-
ests — his laboratory or other research
activity, and his classroom. In the
laboratory he uses the most modern
equipment and develops techniques
for increasingly greater success in his
investigations.
Then what happens when this mod-
ern prospector leaves his laboratory
and enters his classroom? Here he
usually limits himself to the most an-
cient technique of communications —
the lecture. Fortunate is the class
whose instructor may also use a chalk-
board to clarify an abstraction!
Should this disparity exist? Should
not the professor want to make use of
equally modern methods in his class-
room as he does in his laboratory?
Place for Production
Many college instructors, realizing a
need for making their teaching more
effective are using audiovisual mate-
rials as an integral part of their class-
room activities. But all too frequently
this utilization is limited to showing
commercially prepared films and slides.
College teaching has a freedom that
lends itself to another growing phase
of audio-visual activity — the use of
locally prepared instructional mate-
rials. The college instructor usually
develops his own course of study and
individualizes his instruction to a much
greater degree than do teachers in
public schools. Why then, should he
not develop some of his own instruc-
tional materials to fit his specific in-
structional needs?
Under the guidance of audio-visual
personnel with experience in produc-
tion techniques and an understanding
of good utilization practices, college
professors realize some of the many
values inherent in their own locally
prepared materials. They, and their
assistants, become enthusiastic, and de-
vote time to the preparation of slides,
larger transparencies, recordings, dis-
play materials, and simplified motion
pictures.
Here is how one instructor was as-
sisted in developing some of his own
teaching materials.
Producing
Transparencies
For
College Instruction
from these translucent
copies, each tracing pa-
per original was contact-
printed non-photographic-
ally on ammonia sensitive
diazochrome film.
Planning Materials
1 lie professor, teaching an under-
graduate course in bacteriology, felt a
need for a series of visuals to supple-
ment his presentation of certain funda-
mental concepts. The author met with
liim and discussed the general subject
content, suitable types of visuals, and
methods of classroom presentation. It
was decided that the overhead projec-
tor with appropriate transparencies
would best .serve the content and de-
The instructor
makes drawings on
the tracing paper
with black ink.
Lettering was added
with a mechanical
device.
Overlays on phases
of a process were
prepared on sepa-
rate sheets and
aligned with the
base drawing. Di-
mensions were 6"
X 6".
280
EdScreen & AV Guide — June, 1958
sired method of presentation. This
would permit the instructor to face his
class, to refer directly to significant
features on a transparency, and to add
overlays while developing complex
processes.
The instructor carefully studied the
related subject matter to clarify his
own thinking and to systematically
organize details. He made rough
sketches of diagrams and he selected
line drawings from books and journals
to supplement his own materials, .\fter
examining all materials it was decided
to use two techniques for preparing
transparencies.
Preparing Materials
The instructor made drawings on
thin tracing paper with black ink.
Lettering was added with a mechanical
device. Overlays on phases of a proc-
ess were prepared on separate sheets
and aligned with the base drawing.
Dimensions were limited to a 6"x6"
size, thus directly suitable for the pro-
jector to be used. To prepare trans-
parencies from these translucent copies,
each tracing paper original was con-
tact-printed non-photographically on
ammonia sensitive diazochrome film.i
Overlays prepared in specific colors en-
hanced the instructional effectiveness
of the visuals.
The materials selected from other
sources were copied photographically
on liigh contrast film. This process per-
mitted a change in the size of materials
and required the use of lights, a view
camera, and a darkroom. The film was
handled under red light and for gen-
eral use the exposure was not critical.
Furthermore, it required no exact
temperature controls during process-
ing. After developing, fixing, and
washing, each 4"x5" negative was pro-
jected in an enlarger onto a 7"x7"
sheet of the same film. The resulting
positive transparency, after processing,
was ready to use.
U.sing Materials
Only half the job was considered
completed when the visuals had been
prepared. Realizing the value of an
effective presentation, the instructor
liriefly rehearsed the way in which he
would use the transparencies. When
this showed one relationship not pre-
viously realized, lie made a slight revi-
sion in the order of use.
In class use, as part of regular lec-
ture-discussion periods, the materials
were not only accepted readily by the
students, but many came up after class
to comment on their quality and effec-
tiveness.
Overlays prepared
on specific colors
enhanced the In-
structional effect-
iveness of the vis-
uals.
Materials selected
from other sources
were copied photo-
grahically on high
contrast film; per-
mitting a change in
the size of mate-
rials and requiring
the use of lights, a
view camera and a
darkroom.
After developing,
fixing, and wash-
ing, each 4" x 5"
negative was pro-
jected in an en-
larger onto a 7" x
7" sheet of the
same film.
r-:^"
> ^"1*^
i^
/
--^
f^
^
'For details of this process see InstructioTial
Maleriah (DAVI) 1:40-41, March-April 1956.
The resulting posi-
tive transparency,
after processing,
was ready for use.
.At first the instructor was worried
because very few questions had been
asked during the presentation and the
class time taken to explain the visual-
ized subject matter was significantly
less than taken in previous years. A
f|uiz revealed, however, that more stu-
dents gained a broader understanding
of the concepts presented and grasped
more details than had previous groups.
The efforts seemed entirely justified!
More learning in less time . . .
could more be asked?
EcJScreen & AV Guide — June, 1958
281
Tachistoscopic Teaching
The "Tach-X" is used to demonstrate group work with an entire
class. Teachers learn techniques and practice on each other before
introducing these methods in the classroom.
THE use of tachistoscopic techniques
is not new. A form of tachistoscopic
classroom training was used as early
as 1895. Catherine Aiken, a classroom
teacher, improved memory by writing
on a blackboard and then rotating it.
Samuel Renshaw used a camera shut-
ter and projector during World War
II in developing a recognition pro-
gram for the navy. The program fo-
cused wide attention of the possibili-
ties of this form of developmental
training.
Definition of a Tachistoscope
A tachistoscope is a still projector or
some device equipped with a shutter
for timed exposures. This device is
sometimes referred to as a "Speed-i-o-
scope" or "Flashmeter." This device
allows material to be projected on a
screen for controlled lengths of time.
Materials for Tachistoscopic
Training
Several firms have commercially pre-
pared materials on slides and filmstrips.
The most common materials are in the
areas of reading, mathematics, and
spelling. These materials are prepared
for different grade levels and are
usually correlated with generally ac-
cepted teaching materials. Probably
the best results would be obtained
through the use of teacher-prepared
materials directly related to the cur-
riculum. The teacher may prepare
material by writing or drawing on
etched glass, then project the material
for immediate use. The lines are eas-
ily erased or washed off and the glass
can be used over and over again. For
permanent use, the teacher can type
cellophane slides of any size then bind
the cellophane between clear glass or
plastic. The emulsion of outdated
35mm film can be removed and slide
ink or india ink can be used to pre-
pare a strip film for tachistoscopic
training.
Using the Tachistoscope in the
Classroom
.\ good procedure to follow with
any group, primary or adult, is to start
where the students are. After all the
the clinical information and test re-
sults have been tabulated, it would be
wise to administer reading tests before
work is begun. At the end of a twelve
or fifteen week period the group could
be retested and the progress charted.
by Rolland A. Alternian
Director, Audio-Visual Services
Kansas Slate Teachers College
Einjtoria, Kans.
Time Element Important
In most cases it is wise to start with
nonverbal material and flash it on the
screen at a slow rate of speed. Use
drawings or objects that have been a
part of the experience of the learner.
This introductory period builds up
confidence and allows the pupils to
relax. .\t the outset, fifteen minutes a
day should be ample time for use of
this material. It has been found that
the attention span of young children
is much longer when this method is
used. One explanation of the increased
attention span is the fact that they
consider this type of activity a game
and their attention and enthusiasm is
high. Margaret D. Kilthau, a fourth
grade teacher, Bethpage, New York,
reports a by-product of importance
through the use of this procedure. She
states:
Enthusiasm was high, and here was
an activity that COMPELLED atten-
tion and a high degree of concentra-
tion. The work habits fostered by such
a lesson set the attitude for the ivork
to follow in other areas during the
day.''
Non-verbal material should be re-
placed by simple words, word phases
and, finally, complete sentences. For
advanced adult groups short para-
graphs should be used.
'■'Margaret D. Kithau, "A New Instrument
Helps in Reading Improvement," Teaching
Tools, Vol. II, No. 2, 1954-55.
282
EdScreen & AV Guide — June, 1958
Grouping Is Important
The lachistoscoije nuiy be used in
large groups where certain minimum
goals are required. An example was
the rapid aircraft recognition program
during World War II. For best results,
homogeneous groups of five or six
pu])ils offer tiie best climate for rapid
improvement. This j)rogran) can be
integrated into the regular reading
program or it may be .set up on a
sdiool wide basis.
Vocabulary and .Sj>elling
Improvement
Spelling and vocabulary may also
be improved with the tachistoscope.
In general, the procedure would be
for teacher and pupils to select twenty
to thirty words from the week's work.
The first day's work would consist of
exposing the words for a long enough
time to discuss them. Meaning, origin,
usage, and pronunciation would be
included in this lesson. Depending
upon the time available, the words
would be exposed each day at
shorter intervals. The last day, a test
and dinal discu,ssion would decide if
any of the words shoidd be carried
over to the next week for further
study. Francis M. Benson, an elemen-
tary teacher, worked out the following
plan^ for improving spelling in her
classroom:
1st Step. Selection of 20 spelling
words for the week. (Pre-
pared by the teacher on
etched glass slides.)
2nd Step. The children copied the
spelling words on a sheet
of paper with five columns
to the right of each work,
one column for each dav
'Francis M. Benson, "Wc Impro\c .Spelling
with the Tachistoscope," Educational Srrreii tinil
Audio-VisiKil l.uidr, Vol. 35, No. 9. 1».')6.
of the week.
3rfl Step. Monday, each word was
shown and discussed. Then
each word was flashetl at
one-fifth of a second in (lif-
erent order. The children
would keep record by the
day.
///) Step. Tuesday, the speed was
increased and the words
were shown in different
order.
5(/( Step. Wednesday, the speed was
increa.sed to one-eighth of
a second and the words
were shown in different
order.
6lh Step. Thursday, the speed was
increased to one-tenth of a
second and the words were
shown in different order.
"//( Stcfi. Weekly test and discus-
sion.
Throughout the year the speed was
gradually increa.sed up to one twenty-
fifth of a second for the entire group
and up to one hundredth of a second
for some of the pupils. This teacher
reported results so amazing over a
three year period that this procedure
was included as a regular part of her
classroom work.
Specializetl TachLstoscopic
Devices
There are many types of tachisto-
scopic devices available on the market.
Prices range from an inexpensive card-
board type that fits on any slide pro-
jector at five dollars to a complete
package of eqinpment and material at
over one thousantl dollars.
The Tach-X tachistoscope differs
from the regular machine in that light
is constantly projected on the screen
reducing the "after image" effect fol-
lowing the exposure. This company
also has a large library of pre|)ared
material at all grade levels.
The "controlled Reader" is a com-
panion reading instrument that pro-
vides left-to-right control or line-at-a-
time projection at a variable range
speed from 0 to 1000 words per min-
ute. This machine makes jjossible the
(le\elo|)ment of the total reading ac-
tivity. Materials are available from the
reading readiness level to the adult
level. Individual differences usually re-
quire the controlled reader to be used
with small groups. Language arts or
social studies materials may be used in
a correlated program in an activity-type
classroom.
There are other devices that may be
utilized in a training program. These
devices are not tachistoscopes, but are
closely related in accomplishing the
end result desired:
1. Ophthalmograph. This machine
photographs movements of the
eyes. This is a binocular eye-
movement camera which photo-
graphs reffected beads of light
from the eyes. Fixations, regres-
sions, recognition span, recogni-
tion time, comprehension rate,
and certain emotional factors
may be determined by the oph-
thalmograph.
2. Junior Metronoscopc. The claims
for this device is that it is used
to overcome muscular laziness.
3. Senor Metronosa>j)e. This device
is used to help students study
with little waste motion.
1. Individual Acceleration Devices.
There are many individual read-
ing devices that aid in reatiing.
Reading Rale Controller — Stereo
Optical Company
The Reading Accelerator — Sci-
ence Research .As.sociates
The Reading Pacer — Keystone
View Company
(Continued on page 293)
A high school coach
and an English teacher
work together with
the Speed-i-o-scope.
Mrs. York, an ele-
mentary teacher, and
wife of a school super-
intendent (Lyndon),
learns to use the
"flash meter."
EdScreen & AV Guide — June, 1958
283
The POWER
of Television
in TEACHING
WE HAVE always employed tools
in the educational process. Doubt-
less, primitive diagrams drawn in
the sand would now be referred to as
visual education. They would be given
credit [xiints accordingly. Clay or pa-
per, something to mark with, and
somebody to act as master or modera-
tor — these familiar trappings of the
classroom go back thousands of years.
Teachers from ancient times could step
to the blackboard, sense what chalk
and eraser are for, and proceed to
expound upon language, literature,
philosophy and ethics.
The fundamental principles have
changed little over the years. Is not
all vision (vision at a distance, that is)
television? It is easier to see a star
than to touch it, either literally or
figuratively. In fact, new illusions of
sight, sound, and surroundings may so
merge studio and classroom in future
that the world of writing and speech
will often be presented in three-dimen-
sional visual style. In our eyes, only
the image is present, and our brains
must accept, reject, reform, and make
sense out of a welter of physical im-
pressions.
But from the standpoint of technol-
ogy there will be changes in method,
and they are upon us. The question is:
How may machines help us in the
profession of teaching? How much
longer will the standard classroom pro-
cedure remain relatively unaffected by
the technology of audio and visual
aids, by the sociology of a division of
labor, by the application of the fine
arts to basic problems?
For teaching is at once a science and
an art. Its great principles rest upon a
scientific base in anthropology, psy-
chology and sociology. There are
modes of learning and of failing to
learn that can be studied in labora-
tories under controlled conditions.
In a prelearning situation, there
may be tlic one-to-one accord between
teacher and pupil so many educators
yearn for — Mark Hopkins and the
student sharing the proverbial log. But
at the precise moment of learning,
even Mark Hopkins disappears, for at
By George D. Stoddard
Dean, School of Education,
New York University
that moment everything that happens
takes place in the mind of the learner.
Learning is thus a special and private
experience —an art if you will — but
learning, in turn, makes a heavy de-
mand upon the art of communication.
The newest medium of communica-
tion is television; to say that it is large
or small does not mean any more than
to say a book is large or small. For the
book, the audience is the number of
persons who read it or have it read to
them — and so it is for television. The
television audience, apart from this
statistical concept, may be one person
watching one presentation and getting
something from it. This may be one
way of discovering the nuggets in sci-
ence, philosophy or the social studies
and is, therefore, a really conservative
approach to an educational problem.
The immediacy of the TV experi-
ence is an intriguing matter. Things
are getting to be so illusory that there
could come a time when an audience
in a darkened room could not tell
later whether it had actually seen per-
sons. It is all illusion: for one thing,
the images have been reversed; the
images strike our optic nerves upside
down and some other neural events
fortunately turn them right side up
again! So, in communication, nothing
comes from me to you, or from you to
me, except through the sound and
light waves. These waves are not a
part of us; we merely respond to them.
What is illusion and what is real about
seeing or listening will never be a
simple problem in physics.
Thus the illusions that are created
by art, especially by art wedded to a
massive communication system as in
printing, radio, or television, may be
more "real" than the reality of seeing
a single person, and for a very good
reason. We form a concept in a kind
of statistical average; we see persons
who do not really represent ?nan. It
takes an artist, a philosopher, a saint,
to represent Man. with a capital M;
the phenomenon is given to art and
not to any direct physical experience.
Television, like other an and teach-
ing forms, takes advantage of this great
dramatic power — this power to create
impressions in a studio or classroom.
It gets beyond the person and the
things to the ideas and the embodi-
ments and, in so doing, gives us some-
thing permanent. The best TV pro-
grams will live as the best books have
lived.
Another great power of television
lies in its flexibility. It is literally avail-
able all the time. With the perfecting
of kinescopes and motion pictures, you
may in the near future get any pro-
gram at any time of the day for any
sort of audience.
But there is an obvious difficulty.
No matter how generous broadcasting
stations may become, they cannot carry
the load of educational television, and
they cannot be expected to do so. They
have to reduce everything to the com-
mon denominator of a mass audience
for a particular performance and then
add all the mass audiences in order to
get their commercial ratings — from
the standpoint of education, a hope-
less task.
284
EdScreen & AV Guide — June, 1958
Under that system, how many books
would have been published? How
many books sell 10,000 copies or more?
Relatively few. For centuries some of
the finest works have scarcely produced
more than 10,000 copies per decade,
and yet they are among the great treas-
ures of our culture. Eventually they
get read by large numbers, if only as
textbook items. Plato may be read
by only a trickle of scholars down
through the centuries, but if you put
him into a "pocket Iwok" he gets
around. If you put him into television,
as Shakespeare has been treated by
Frank Baxter, what was intended for
the elite only will now be understood
and appreciated literally by the mil-
lions. The essential mental ability is
there, and it is not highly correlated
with family and social status.
The best illustration of that poten-
tiality lies in the public school system
of the United States — a wonderful ex-
ample to the whole world. A good
teacher ought to make a good motion
picture or TV broadcast. Television
may subtract something, but if the
teacher has the dramatic power, if his
voice carries, if you like to listen to
him, if your intuition says this is a per-
son of insight, sincerity and original-
ity, the effect will come through. Prob-
ably television is as sensitive as any
other physical medium. You will be
able to spot the "phony" or the teacher
who doesn't believe in his work. For
example, in films (and films on tele-
vision are practically the same) on the
work of Galileo, it is a moving expe-
rience to see men humbly learning,
revising and testing, keeping to some
fundamental formula, as for gravity or
inclined planes, to come out finally
with some concepts that are now house-
hold words.
Perhaps the reproduction under
good stage conditions of great experi-
ments and the elucidation of great
ideas alone would justify the use of
television, for those are the things that
may be lost in the textbooks. Some-
thing happens to the textbook-makers
when they deal with a really great
man, a great idea, or a great picture.
Sometimes the results of fragmentation
and scholastic treatment are ruinous:
scarcely anything artistic and dramatic
comes through. One of the things that
television can restore is the sense of the
unity of ideas that are of themselves
organic.
As far as television is concerned, the
smaller technical difficulties that we
are all confronted with will disappear.
Could anybody looking at the early
Charlie Chaplin films, for example,
have foreseen the technical develoj)-
ments leading up to Cinemascope in
color? It was beyond imagination at
the time. If you take the genius of the
writing and acting away from those
early pictures, all you have is a set of
"llickers": the genius has gone out of
most of our Cinemascope productions,
leaving a sort of tapestry not to be
long remembered. But when we get
talent and technicpie together — get
our great men, get our great plays, and
our great ideas working through strik-
ing techniques — then something mem-
orable will happen.
What about the educational impact
of all this? We have some strong evi-
dence of the effect of visual aids on
learning, and a few items on the effect
of television, but it is true that we
have not had the "all-out" experiment.
Perhaps it is unreasonable to ask for
it at this stage. It is the old hen-and-
egg cjuestion; we have a few data to
analyze. But, in my opinion, we should
not hold up a movement because we
lack the data that characterize doc-
toral dissertations. Dissertations rarely
create anything. The artists, teachers
or musicians who will use this new
medium will respond to it; they will
do work which perhaps they could not
have done before. Here is something
new in its reaching out to an audience.
If it is good, a special inspiration may
come from the knowledge that such an
audience could not be reached in any
other way.
Presently we cannot expect to get
research of the kind that will satisfy
the research expert. I think we must
have faith, and it is not at all an irra-
tional faith. It is a faith based on the
uniformity of nature, on the similarity
of teaching and learning experiences.
Fortunately, we did learn something
about radio. We know the effect of
\oice. We know that effective teaching
can be done by radio alone. Also, we
have had a fairly substantial series of
studies (I was co-author of one of the
books) on the effects of motion pic-
tures on learning. In that series— the
Payne Studies, directed by the late
Prof. W. W. Charters— the committee
established that children learn an im-
mense amount from the sound picture,
and they do also through other types
of audio-visual aids. Television psy-
chologically is not so far from the
radio or audio-visual aids, such as the
motion picture, that we can say it is a
brand-new experience.
I should say that to close off any
medium at all — printing, speaking,
travel, demonstration, classroom, re-
cording, radio or television, that is use-
ful in opening the minds of persons
from kindergarten ages up — is a ca-
lamity. It is not true that nursery
education (which scarcely exists ex-
cept in the minds of a few educators)
is now being performed vigorously,
EdScreen & AV Guide — June, 1958
and very badly, by television in the
home? Our children are born seeing,
and they are going to look at tele-
vision. Before they know what a penny
is, somebody will try over and over to
sell them something, at a range of ten
feet. So, whether we like it or not, we
have not only kindergarten education,
we have infant education and right in
our home for almost every child.
It is no longer a question of whether
we shall have "educational" TV. It is
a question whether the educators —
detached people who have nothing to
sell, who try to put across the straight
goods, to get a .sense of balanced living
— will have a chance to use this great
medium.
Few people realize what a short
amount of time a child spends in
school. In most of our states we have
the children in school 180 days of the
year — that is, for half the calendar
year. For these 180 days, they spend
only half their waking hours in school
or on schoolwork. Small wonder that
other enterprises, year after year —
activities in home, neighborhood or
gang — often appear to dominate the
life of the growing child! What the
school needs, in order really to be
effective in setting the patterns of
growth, learning, and adjustment, is a
constant re-enforcement. Its inHuence
may be markedly diminished by men-
tal or social impacts that run counter
to the cardinal principles of education.
To educational television, this need
for educational enrichment presents a
great opportunity. It can be a transi-
tion between the standard classroom
situation and the physical participa-
tion in outdoor events that yield both
pleasure and social experience. If we
are to provide schooling for children
on the basis of a longer day and a
longer year than in the past, we need
to get beyond the standard classroom
situation. In so doing, we may be able
to give help on the problem of juve-
nile delinquency.
I believe that many children be-
come delinquent out of sheer boredom
and frustration. They must do some-
thing; they nuist work out their ener-
gies. There is no inspiration at home
for many of them. There is no place
on the streets. The schools are closed,
and, even if they were open, they
might not look inviting to children in
search of excitement. By spreading
what is done in our best schools (or
our very best cultures, for that matter,
for there is no space or time limitation
on television) we can bring in new ex-
periences. Thus I can visualize school
board members getting ideas by watch-
ing television programs for the chil-
dren — ideas regarding school design,
(Continued on page 289)
285
'CfX;^
Iiv R. W. Seehorn
Assistant Supervisor Training Devices
Section
Engineering Service Publications
C ONVAIR (San Diego)
A Division of General Dynamics
C:orporatioii
A prime example of the use of visual aids in industry is this
working model of the Convair F-102A interceptor and 41
separate pieces of ground support equipment designed to illus-
trate ground operations. The 1/32 scale set has already
figured in six distinctly different types of uses.
MODELS for Industry
THE use of scale models in iiidusiry
is a good example of how the effi-
cient, utilitarian ap))roacli of in-
dustry (all give a new perspective to the
niakiiig and using of visual materials.
Recently, the Washington. I). C., ot-
(iie of Convair wired the San Diego
plant manager for rush delivery of a
1/32 scale model of the F-102A iiiier-
ceptor and detail models of 41 sep-
arate pieces of ground support equip
ment to he made to the same scale.
M one time it would have taken a
master craftsman many months to turn
out such an order. The San Diego
plant allowed just .')00 man-hours for
the job — and it actually only took 177
man-hours. 1 his speed of production
was only made possible by the appli-
cation of new materials and new meth-
ods to the old craft of model-making.
Much of the model work was done
using a fiberglass casting process which
not only renders a superb job fast, but
also permits the maker to produce as
many copies as he wishes with very
little extra time or ettort.
If speed is a by-word in industry,
maximum utility is its motto. Here
are some of the uses this 1/32 scale
F-102.\ Ground Support Ecpiipment
has been used for:
I. Organizational Possibilities
Engineering Operational Support
Ciroup used the .set to experiment with
all tlic possible support ecpiipnient
mancuxers and combination of ma-
neuvers in order to find the best
places to spot the ec|uipmeiu lor cpiick
liirnarouiid procedure.
II. Table Top Photograph
The Illustrations group used the
model aircraft and the model ecpiip-
mcnt as a set and as individual units
for photographs to illustrate brochures,
training manuals, ffight handbooks,
and maintenance manuals.
III. .\rti.st Reference
I he set was also useful as a handy
reference for artists working on orig-
inal illustrations.
IV. Training Program
.Service Engineering representatives
used the set on nation-wide tours of
.\ir Force bases to introduce and fa-
miliarize military personnel with the
aircraft before arrival of the real
airplanes.
V. Contract Reference
Sales representatives used the set in
completing contract negotiations with
.-\ir Force headcpiarters in the I'cnta-
gon.
VI. Budget Presentation
The set was used by the military as
a visual aid when presenting the na-
tion's ground support ec]uipmeiii
budget to Congress. This method of
presentation was so effective that the
Pentagon has decided that henceforth
this model set will be u.sed exclusively
to defend the ground supjiort ec|uip-
inent budget to C^ongress on all cen-
tury series aircraft.
Remember, these uses were all made
of one particular model project and
thus exemplify how an industrialist
can get the most out of a single yisiial
project. Many other models of the
F-102A have been created to haiiclle
diffeieiu presentation problems, and
each of these models has endecl up
fullilling multi-purpose jobs, so that
expensive as some of these projects are,
when the cost is defrayed in so many
directions, the expense becomes most
reasonable.
Various things determine the scale
286
EdScreen & AV Guide
June, 1958
i
f H hhkIiI to be iim;(1 as ;iii iiuluslrial
aid. U a luodt'l is to be viewed by a
large group at one time, such as at an
air show or lecture Iiall, it must uol
be too small, for instance a l/IO scale
F-102A is considered a good size. At
this scale, wing spread of the F-102A
is about five teet. On the other hand,
a large-scale model is cinnl)crsomc in
small groups or where table-top deni
onstration of groinid nianeu\ers is
anticipated.
The model maker himself sometinu s
as a certain amount to say about ihi
le. If the engineer wants a 1/100
scale diorama, the model maker may
suggest 1/87 scale, because that is the
HO model train scale and many items
ijb'
Full view of Piexiglas F- 1 02A skeleton model shown completed
in first photo.
|)eop!e. wheels, etc., can be
such
bought ready-made at the hobby store
in this si/e.
The amount of detail to be shown
also affects the scale decision. Minute
detail on .small scale models would be
microscopic. On the other hand, if
detail is not inijiortant. its ab.sence is
less itoticeable when the model is to
a siuall scale.
One model of the F-I02.\ is a skele-
ton affair consisting of 1,325 pieces of
plexiglass cut and formed to 0.010 inch
tolerance. Loft lines and other eng-
neering information were photo-
graphed on the face of all major
structural components such as bulk-
heads and frames. The cockpit is in
detail, the pilot's canopy is removable
antl seat ejection is manual. This
model was built primarily to take
angle photographs for use in drawing
layouts for parts catalog illustrations
and other technical publications.
Sometimes a single component or a
small section of the aircraft becomes
the subject of a model project. Thus,
the F-102.\ cockpit was reproduced to
'/i scale for pilot familiarization at
bases where no aircraft were available
for a training check out.
The changes in the art of visual
presentations through the use of mod-
els has just begun, however. The
Convair 880 is just beginning to come
off the drawing boards and already
numerous inodels have been created
from the blueprints and specifications.
For example, a '/i-scale plastic model
of the cockpit will be used for pilot
training and familiarization. Some are
small, but others are life-size. Such
life-size models are called mockups.
There are mockups of such things as
cabin arrangements, jet engine plyons
and ground support ecjuiiiment, in
addition to the complete full-size Con-
vair 880 mockup which even dupli-
cates tlie major hydraulic, pneumatic,
and electrical components. This gi-
gantic model stands 37 feel ."i inches
high-
Going from the gigantic to the tiny,
another Convair 880 model is built to
the HO scale of 1/87. This model is
used to demonstrate tlie streamlined
turnaround capability of the C^onvair
880. To illustrate the ease with which
the aircraft can be .serviced and loatled,
a jet airport diorama has been built
around this model of the airplane.
.\s the products of industrv become
more and more complicated, the prob-
lem of communicating in the buying
and selling world becomes increasingly
difficult. To aggravate this communica-
tion difficulty, the time allotted to
telling the story is cut and cut again.
Words alone are not enough to tell
it fast and well. The obvious tools
are \ isual materials for the graphic
interpretation of the iiluepriiu reciuire-
ments.
The spontaneous demands of indus-
try have already directed many new
applications of \isuals, but the oppor-
tunities of the future seem only limited
bv the use that industry makes of the
imagination and skill of the \isual aids
expert who can wed artistic and effec-
li\e expression in three dimensions to
the need for last, practical conummica-
tion of complex ideas.
Plastic '/4 scale model of
F-102A cockpit is used for pilot
training and familiarization.
EdScreen & AV Guide — June, 1958
287
il«
WE NEED DEWEY?
Olwyn M. O'Connor
Assistant Audio-Visual Department
Schenectady Public Schools
•Schenectady, New York
THE ideal stati of any A-V depart-
ment, should obviously, include
persons witli varying bacligrounds
and experience in order that eacli
may contribute his or her particular
aptitudes to the whole program.
A basic prerequisite for at least one
professional A-V staff member should
be a working familiarity with library
l>oIities and procedures.
I bftame assistant in an A-V de-
p:irtment with several years of teach-
ing behind me as well as a new
library degree. While I have no in-
tention of minimizing the classroom
experience upon which any A-V
worker draws heavily, in this article
I choose to emphasize the need for
library know-how in establishing an
.V-V department.
Many of the problems facing the
administration of an .\-V department
are basically similar to those of libra-
ries everywhere — acquisition, selec-
tion, cataloging, processing, shelving,
etc. If we (A-V'ers) familiarize our-
selves sufficiently with those Library
Standards which have grown out of
years of trial and error, we can elimi-
nate an appreciable number of our
growing pains. .Adaptation of these
methods to our special needs is often
a simple and most rewarding task.
Frequently we find that this elder
profession has gone a step further in
making the transition for us. Library
of Congress is currently preparing
printed cards for films, filmstrips and
recordings. Libraries in this electronic
age are circulating all types of "knowl-
edge" materials ranging from sym-
phony recordings and art masterpieces
to educational toys.
Much of the library science curricu-
lum is directly or indirectly applicable
to the behind-the-scenes activities ne-
cessary for successful A-V operation
and maintenance.
Without proper insight and realiza-
tion of the pitfalls which result from
top layer emphasis, we tend to mini-
mize the importance of activities that
don't show. A course in cataloging,
classification and processing is the best
insurance against such an error in
judgment. The library student learns
that records and routines of this na-
ture are the foundation upon which
the entire collection is based. If the
instruction has been adequate, the
student will emerge with a new respect
for the cliallenging task of making
materials readily accessible to the po-
tential user.
In retrospect, I come to full realiza-
tion of the part the technical and
mechanical procedures learned in li-
brary school have had in building the
foundation upon which we have built
our A-V Department and Curriculum
Materials Center. The following covers
but a few areas where knowledge of
library techniques has been helpful
or has formed a basis for decision:
1. Selection of materials and equip-
ment
a. Theory and philosophy of se-
lection is the same for any
collection of materials.
b. Vendors often serve both li-
brary and .A-V fields (Encyclo-
paedia Britannica, Remington
Rand, etc.)
c. Order routine is basically simi-
lar to accepted library one.
2. Classification and Cataloging
a. Our classification obviously
stresses type of material (film-
strips, films, tapes, etc.) and
grade level. Shelflist and cata-
log cards are prepared and
filed in a card catalog. Cross
reference needs are determined
and made.
b. Our classification scheme for
curriculum materials made was
devised in order to allow for
future expansion and provide
for teacher browsing of "our
shelves.
c. The assigned "call number" ap-
pears on each piece of material
for identification and shelving
purposes.
3. Discarding
Provision for withdrawals and
replacements is "library born."
4. Organization of materials
Filing and indexing procedures
contribute to sensible organiza-
tion of materials for inclusion
in the Curriculum Materials
Center.
.Above all, 1 think a reputable li-
brary school places emphasis on the
importance of standardizing methods
in so far as is possible in order that
those who follow us will readily under-
stand them and be able to build u{)on
what has gone before.
The librarian who directed the cata-
loging portion of my practice work
was ever cautioning her assistant to
"look at the complete picture" and
view their efforts in terms of posterity
as well as immediate need.
Her emphasis on long-range think-
ing has more meaning than is im-
mediately evident for it proves most
costly in terms of time and effort, and
money when one has to back up and
build a foundation under an existing
structure.
"Your father and I both feel that
these "NOTES" from your teacher
are becoming altogether too long
and too frequent, Roger."
288
EcJScreen & AV Guide — June, 1958
I
Power of Teaching
{Cnntinued from page lH'i)
playgrounds, creative arts, or social
activities.
Delinquency is, of course, one part
of the larger problem of mental health.
When Governor Robert Meyner of
New Jersey laid the cornerstone for a
new institution for the psychopathic
he said feelingly, "How many of these
stones do we have to lay in order to
take care of this problem? Is there no
end to it?" We may well ask, .Are the
psychologists, physicians, ministers, and
parents ever going to catch up with
this problem? My guess is that, follow-
ing our standard methods of educa-
tion, they are not. But educational
television is not bound by any text-
books; it comes squarely into the home
or school or boys' club, frequently in
terms of a program for children or
youth but teaching the parents some-
thing, too. It gives us a new and won-
derful opportunity to demonstrate
principles by means of case studies and
dramatic showings that will be hard to
ignore.
One of the secret, silent partners of
education by television is this: it is free
from the prejudice which classroom,
textbook or teacher sometimes arouses
in adults. Adults like to be educated
without the paraphernalia of their
childhood school experiences. In the
fundamental education (literacy) pro-
grams of UNESCO, one of the first
words written on the board (this was
in Mexico) was not cat or dog, but the
word pity. The adult pupils knew the
meaning long before they had seen the
word. Perhaps educational television
for adults likewise may .skip the little
immature steps.
Television is a public affair, not sim-
ply a contribution to our social institu-
tions, but a new social institution in
and of itself. In the United States,
although we rarely mention it, there is
a massive adult illiteracy in regard to
economics, human behavior, philoso-
phy, religion, art, public affairs and
foreign cultures. Still we get nowhere
by trying to lead adults back through
the textbooks and the little tests that
may not be particularly suitable even
for chidlren. Why not skip all that
and introduce adults to the dramatic
and powerful learning device of TV?
Truly, television may be regarded as
the greatest development of the area
of communication since the invention
of printing.
This excellent dissertation on television
is published here with Dr. Stoddard's ex-
press permission. Originally it was pre-
sented as a talk, and has been quoted in
WASHINGTON EDUCATION under the
title "The Drama of the Visual Arts."
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Break the spell and you lose attention. In
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There's no "next slide, please," no "beep" or
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And it's so simple. Pressing a button on the
Control Center records the signal at the proper
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a special amplifier converts the control signal
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See yellow pages for your nearest Ekotape dealer —
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ELECTRONICS DIVISION
WEBSTER ryyi ELECTRIC
RACINE-WIS
lan^lm o*i. »H9
EdScreen & AV Guide — June, 1958
289
valuation of new films
by L. C. LARSON
Director, Audio-Visual Center
Indiana University
CAROLYN GUSS
Associate Professor, School of Education
Indiana University
and JOHN FRITZ
Assistant Professor, School of Education
Indiana University
CONFLICT
(McGraw-Hill Book Company, Text-
Film Department, 330 West 42nd
Street. New York 36, New York) 18
minutes, 16mm, sound, blark and
white, 1956. .SI 10.
Description
Using fretpient references to human
behavior and the activity of rats in a
maze this film analyzes and discusses
the nature and different types of con-
flict.
To illustrate the common incidence
of conflict, opening scenes reveal three
separate instances in a day's experi-
ences of Charlie, a university student:
Ihe alarm clock presents the need for
a decision between rising to attend
class and remaining in bed for a while
longer; later, there is time for either
a shave or a breakfast, not both;
finally, he is urged by the dean to im-
prove his studies by giving up either
basketball or boxing. .Such conflicts
are then grouped into four types —
approach - approach, avoidance - avoid-
ance, approadi-avoidance, and double
approach-avoidance.
Succeeding .scenes tle.scribe these
types of lonflicis and illustrate them
with behavior of rats in a "T" maze
and the actions of human beings. The
first type of conditt, ajjproach-ap-
proach, seems hardly a conflict since a
choice is retjuired between two equally
desirable alternative destinations. Ex-
cept for a moment's hesitation at the
decision point, a thirsty rat in a maze
quickly selects one or the other end
where water is made a\ailable. Like-
wise, Charlie easily decitles on a par-
ticular tie from among a number on
his rack.
Avoidance-avoidance condici. how-
ever, appears more severe. A naive rat
that, prior to shock, spend.s approxi-
290
mately equal amounts of time in l}oth
ends of a maze, now moves left, then
right, and back again, following the
appliration of electric shocks at the
respective ends. Escape is available
through an outlet leading from the
maze. The consequences of this con-
flict are seen as indecision and relapse
into immobility at the point of choice.
In the same manner, Charlie finds
himself in an avoidance-avoidance con-
flict by having to give up either box-
ing or basketball.
In approach-avoidance conflict the
same area or ilestination is both at-
tractive and repugnant at the same
time. A rat, approaching water at the
end of the maze, is given a continuous
shock through the grid. What the rat
does — approach or avoid — the area
will depend on the strengths of the
behavorial tendencies involved. Vac-
cilation leading to baffled resignation
in severe frustration is a characteristic
behavioral response. .\ young child
alternately running toward the sea
waves on a beach and then away from
them exemplifies this conflict in hu-
man behavior.
The fourth type of conflict, tlouble
approach-avoitlance, is a complex form
of all three types. A rat is both at-
tracted and repelled by both ends of
the "T" maze. Charlie who has begun
an evening of study is invited to a
fraternity dance by a friend where a
girl companion is waiting for him. He
is beset by a double approac li-avoidame
conflict — he is attracted to his studies
but wishes to avoid giving up the girl's
(onipanionship; he is attracted to the
dance but fears failure in his studies.
This type of conflict is identified as
potentially the most severe of all types.
|)redisposing the organism to neurosis
should the conflict defy resolution over
a given period of time.
The film toncludes that it is only
through such systematic study of con-
flict and observation of animal be-
havior that a better understanding is
achieved of those forces that "deter-
mine the conqjlex behavior of the most
(onqjlex of organisms - the aduh hu-
man being."
Apj)raisal
Since to live precludes the necessity
to choose among alternate means and
ends, conflict in varying forms and
degrees is an inevitable manifestation
of human experience. Of particular sig-
nificance is the point that any instance
of human conflict is often a conse-
quence of |jreccding attempts at re-
sohing other conflict s i t u a t i o ns .
Clharlie, for instance, by deciding that
he could not afl'ord to increase his
chances of failure in his studies (reso-
lution of one conflict), establishes
those conditions that result in further
conflict — having to decide between
l>asketball and boxing and also
liciwccti going to the dance and
studying.
.Seen in terms of the probable fre-
tjuency and potential severity of con-
flict as characterizing the lives of both
youngsters.tand adults, this film could
be used to good advantage in |)rograms
of teacher training as well as parent
education to promote understanding
of pupil behavior in school and child
behavior in the home and community.
While the film may move rapidly
at times for the beginning student in
psychology on both the high school
and college levels, it, nevertheless,
makes good use of rat behavior and
examples of human conflict situations
and succeeds in illustrating and clari-
fying the determining londitioiis ami
various types of conflict.
A(i\crliscnu-m
Protoplasm
T. H. Huxley's "stutf of life" is
always in motion, ever maintaining its
mysterious orf^anisation, responding to
stimuli, adapting if possible for sur-
vival. How it does so is one of the
questions explored by the late William
Seifrij in the extraordinary film "Sei-
friz on Protoplasm," now going into
Its fourth year of distribution. Already
regarded by many as a classic among
science teaching films, this is a film
no one concerned with the teaching
of biology should miss. In fact, of
the school sy.stems, colleges, libraries,
and other organizations that have
previewed "Seifrii on Protoplasm"
since its release, two thirds have pur-
chased one or more prints. 26 min.,
by'w, sound, guide. $105. Preview
print without obligation— write Edu-
cational Film Library Assn., 250 W,
57th St., New York 19, N. Y.
.
EdScreen & AV Guide — June, 1958
FLANNEL BOARDS AND HOW
TO USE THEM
(Bailey Films, Inc., 6509 De Loiigpre
Avenue, Hollywood 28, California) 15
minutes, 16mm, sound, color, 1958.
$150. Teacher's guide available.
Description
By presenting four groups of ideas.
Flannel Boards and How To Use
Them demonstrates a variety of ways
to construct and use a flannel board.
The first sequence shows how flan-
nel boards — quickly made and eco-
nomical visual media — provide for
arrangement and rearrangement of il-
lustrations, building a logical sequence
of ideas, 3-D build-ups, and animation
and action.
Secondly, a demonstrator shows how
to construct many kinds of flannel
boards using such materials as ply-
wood, cardboard, cigar boxes, and wall-
board which can be attached to the
board with masking tape, thumb tacks,
staples, ironing board cover clamps,
needle and thread, and pillow-case
construction to make folding, portable,
and pocket-size flannel boards.
Another portion of the film points
out the many types of material which
will cling to flannel including felt,
flannel, construction paper, masonite,
balsa wood, yarn, blotters, sponges,
cotton, pipe cleaners, and commer-
cially prepared pieces.
In conclusion, many uses for the felt
or flannel board are demonstrated in
such areas as art, English, social stud-
ies, mathematics, home economics,
chemistry, general science, business
education, physical education, safety,
and audio-visual instruction. The many
ways teachers can use their own ideas
in creating teaching devices to fit their
own purposes are emphasized.
Appraisal
The wealth of ideas presented in
this short film suggests wide applica-
tion for persons in instructional situa-
tions including educators, churchmen,
industrialists, and civic leaders. Cer-
tainly, in-service and pre-service teach-
ers will find the content in Flannel
Boards and How To Use Them effec-
tive in stimuating interest at all levels
from kindergarten through college.
The simple, how-to-do-it instructions
as presented by E. Milton Grassell of
the Oregon State System of Higher
Education reduce questions to a min-
imum and encourage the viewer to
"try it out" for himself. In fact, there
are so many new and exciting sugges-
tions for using and making a flannel
l)oard, the film will require several
vicwings before its proper impact can
be appreciated.
— O. E. BIssmeycr, Jr.
MUSIC FROM OIL DRUMS
(Folkways Records and Services, 117
West 46th Street, New York, New
York) 15 minutes, 16mm, sound, black
and white, 1956. $85. Filmed by Toshi
and Peter Seeger.
De.scription
Music From Oil Drums is a how-to-
do-it documentary showing the way
steel drums are made and played in
Trinidad and showing the way a group
of American children duplicate the
drums as a school project.
Mr. Seeger plays a musical scale and
a short selection on a steel drum and
then invites us to go with him to
Trinidad to see how this drum was
made and played. He takes us on a
short interpretive tour of the island
and the Port of Spain, pointing out
the contrasts between the old and the
new and the indications of the many
cultures which make up the Trini-
dadian way of life. The search for one
of the steel drum bands which plays at
the yearly Carnival Season leads us
into one of the overcrowded areas of
town where we hear teenage musicians
rehearsing. This is the Highlander
Steel Band and their leader Kim Wong
agrees to make a set of steel drums for
Mr. Seeger to bring back to the United
States.
Kim Wong carefully selects a few
fifty-five gallon oil drums from the
local junkyard and begins the process
of making a set of musical steel drums.
He cuts a top section from the drum.
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EdScreen & AV Guide — June, 1958
291
LOUIS de ROCHEMONT ASSOCIATES
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his own intimate, re-
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heats and "sinks" the disk to a shallow
smooth basin. We follow him as he
traces the pattern of the "ping pong"
or soprano scale on the concave sur-
face of the disk, nail-punches the
grooves to isolate the notes and
"buckles" the individual sections
which produce the tone. While the
young man is tuning the drum Mr.
Seeger reviews the origin of the steel
drum bands, their relationship to the
Carnival Season, and the creative spirit
of the young people who originated
the new form.
The teenage craftsmen finish four
different drums or "pans" which are
tuned together to form the basic ele-
ments of the steel drum band. The
"ping pong" pan contains twenty-four
notes on which the melody is played
with a rubber tipped drumstick. The
second pan (alto), the "guitar pan"
(tenor), and the bass pan have pro-
gressively fewer notes and play har-
mony and establish the rhythms of the
selection. Additional rhythmic varia-
tions may be achieved with a "cutter"
or "iron" (usually a brake drum struck
by a stick or piece of metal) and pos-
sibly a maraca.
Mr. Seeger brings the drums back
to the United States and teaches his
pupils how to make their own drums.
The fruits of this project conclude the
film as we see children and adults of
all ages playing together in their own
steel drum band.
Appraisal
The novelty of the subject matter,
the enthusiasm of the performers, and
the genuine interest of the narrator
provide an authentic educational and
motivational film. Music educators
and recreation leaders should find it
useful with upper-elementary, high
■school, and college students both in
regular classes and summer workshops.
Although the technical quality of the
film is not of professional standards, it
does not detract from the vitality and
spontaneity of the film story.
— Bruce R. Buckley
CRISIS IN LEVITTOWN, PA.
(Dynamic Films, Inc., 405 Park Ave-
nue, New York 22, New York) 31 min-
utes, 16 mm, sound, black and white,
1958. §150. Teacher's guide available.
Description
This film consists largely of inter-
views of men and women who live in
Levittown. Pennsylvania, situated be-
tween Trenton and Philadelphia and
composed of young families with vet-
eran and college backgrounds whose
chief investments are in homes and
automobiles purchased on time. These
interviews were conducted and re-
corded by Dr. Dan W. Dodson, Direc-
tor of the Center for Human Relations
and Community Studies, School of
Education, New York University, in
August, 1957, just after the outbreak
of violence occurring when a Negro
family moved into this all-white com-
munity of 60,000. The William Myers
family is close to the norm of Levit-
town in all respects but one.
The first person queried by Dr.
Dodson expresses surprise and disap-
pointment over the violence. She be-
lieves that in time information will
quiet the rumors; they might have
been avoided altogether had the min-
ister-sponsored Human Relations
Coiuicil had more time before the
Myers' arrival to prepare for integra-
tion. The second woman interviewed
predicts that the Myers can never live
comfortably in Levittown. She feels
that as a result of their coming prop-
erty values will decline just as they
did in Washington, D. C, and she is
convinced that negroes are counting
on intermarriage rather than educa-
tion of their own as a means of gain-
ing equality with the whites. Here, Dr.
Dodson points out, is evidence of
frustration and deep fears; dreams of
middle class respectability and white
superiority seem in jeopardy when
negroes can afford the same things as
whites. Three other niotiiers, who
draw upon their children's experience
with negro youth, are convinced that
integration means crime and violence
in Levittown as well as loss of status
for the whites. A man, on the other
hand, asserts that the majority of citi-
zens do not oppose the Myers' coming,
and sees no reason why in a democracy
things will not work out for the new
family in Levittown. Taking an oppo-
site view is a car salesman. He is will-
ing to do business with anyone who
has money to spend and claims not to
be in\ol\ed in the controversy person-
ally. But he is fearful for neighboring
families where tensions have developed
over the question of intermarriage and
other threats posed by the presence
of negroes in the community. Fully
one-third of the whites will leave their
homes in Levittown, he claims. Con-
tradicting all he says is a woman who
wants her children to experience in-
tegration and who tells Dr. Dodson,
"I don't think that the Myers have
anything to do with property values
decreasing or increasing. ... I think
it is the feeling of the majority group
that will influence the property. . . ."
Finally the interviewer talks with a
mother immediately concerned with
overcoming fears planted in her chil-
dren's minds that they "will have to
292
EdScreen & AV Guide — June, 1958
marry niggers." Nevertheless she still
wonders whether William Myers was
paid and sent to Levittown to cause
trouble, and this despite her avowed
sympathy with the handicaps faced by
a negro mother whom she had known
from girlhood tlays in Kentucky.
His interviews completed, Dr. Dod-
son summarizes the opinions expressed
by the various people, and examines
briefly the fallacies therein regarding
integration and its efl^ect on property
values, crime and intermarriage. Then
he refers to the increasing number of
middle-class negroes who are deter-
mined and economically able to leave
the slums, and asks whether other com-
munities must be split by this develop-
ment as was Levittown. Meanwhile
William Myers is seen standing in front
of the home which he and his family
occupy there.
Appraisjjl
This film is recommended for use by
community groups and high school
classes in sociology, psychology, and
American problems. A study guide pro-
vides excellent statistical, case study,
and bibliographical material as well
as commentary on and from the film.
It deals with such matters as why ne-
groes seek to move into white neigh-
borhoods; their actual effect on prop-
erty values, delinquency, crime and
violence: the ability of negro families
to buy their way out of the slums; and
the nature and source of prejudice.
The evaluating committee noted the
somewhat heavy hand of the inter-
viewer in the film and sensed a pos-
sible bias in its sampling. In every
case but one there was some cue as to
the national background of the inter-
viewee. Among the many social impli-
cations of the film one of the most
significant and dramatic is the fact
that William Myer or no other negro
is heard actually speaking. There is
another excellent title in this same
series on the changing neighborhood
called All The Way Home. It is sim-
ilarly concerned with the problem of
white property owners selling to ne-
groes, and dramatizes a crisis that is
impending rather than documenting
one that has actually materialized.
— Kenneth B. Thurston
WILD ANIMAL
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Tachistoscopic Teaching
(Continued from page 283)
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Tachistoscopic Arithmetic
Training
A progressive system is just as neces-
sary to effectively improve arithmetic
nistruction as it is in reading or spell-
ing. It is wise to start with number
recognition. The concepts that the
children have may be improved by
associating number symbols with num-
ber names through the single digit.
Transition is made to two or more
digits as comprehension and speed is
improved.
From number recognition, the pu-
pils advance to combinations which in-
clude addition, subtraction, multipli-
cation, and division. Various methods,
such as those described in the above
sections, can be worked out by the in-
dividual teacher. For example, some
pupils may improve through combina-
tion work of writing, hearing and see-
ing digits. A plan for initial teaching,
retention practice, and testing and re-
viewing, is essential in training of this
type. Materials are available at every
grade level. The teacher will prob-
ably want to prepare classroom ma-
terial to supplement prepared material
which may not apply to every individ-
ual or class.
Summary
Mechanical devices cannot and
should not take the place of the
teacher. In this rapidly moving world,
the school and the teacher are ex-
pected, yes and required, to provide
more learning about more things in a
shorter time. The teacher needs all
the help available that will enable her
to guide her pupils to a fuller po-
tential.
Tachistoscopic methods cannot in-
crease the natural capacity of the indi-
vidual, but these methods allow devel-
opment within this capacity at an ac-
celerated rate. It should be pointed
out, that methods described here will
not fit all situations. Emphasis should
be placed upon clinical diagnosis of
problems. A complete testing program
should be a prerequisite for any type
of tachistoscopic training.
Teachers would do well to attend a
college or university and take special
work in this type of visual education
before undertaking a major program in
public schools. Using a scientific ap-
proach, teachers should be encouraged
to try various techniques in their own
classrooms.
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EdScreen & AV Guide — June, 1958
293
Audio Directory
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advice
about audio materials
and equipment
by MAX U. BILDERSEE
Rarity
It isn't often that audiovisualists
adopt their own media for their own
public relations purposes, but "THE
CASE OE THE CURIOUS CITI-
ZEN" is the happy exception which
should, if properly used, do a great
deal to dispel the "fallacy of frill"
which has surrounded audiovisual edu-
cation for too many years.
The Audio Visual Commission on
Public Information has rendered an
exceptional service to education gener-
ally and to audiovisual education par-
ticularly in the preparation and
publication of this set of slides accom-
panied by a recording designed specifi-
cally for informing your parents-teach-
ers - and - civic - groups concerning the
fundamental contributions of the
audiovisual program to learning.
Filmed in the Penfield (N. Y.)
schools, and recorded at the Eastman
Kodak Company in Rochester, '"The
Ca.se of the Curious Citizen" follows a
child's parents as they discover, with
the help of the principal, the variety
of functions served not only by the
audiovisual center but by materials,
equipment and personnel in the im-
provement of instruction. Among the
Civil War
UNION, THE ,
Synopsis. Favorite Northern songs of 1861-18 j
night on the Old Camp Ground," "Just Be I
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simpler devices demonstrated are Hash
cards, the flannel board and the flip
chart. Motion picture projectors, re-
corders and recortl players, the opaque
projector, maps and globes, slide and
filmstrip projector utilization are also
shown as is the controlled reader with
a large group and the reading pacer
with individuals.
The guide through the tour appro-
priately is the principal who explains
that modern education requires the
effective utilization of these devices
and others such as solar system models,
overhead projectors, dioramas, "take-
apart" models and the bulletin board.
The complete survey emphasizes, ap-
propriately, student participation and
learning— not the machines. The
audiovisual gadgeteer will find little
solace in this summary of the effective
audiovisual program, but the modern
schoolmen who are devoting their ef-
forts to instructional improvement will
profit from knowing and from using
this publication with school and with
comminiity groups.
The Audio Visual Commission has
done an exceptional job in preparing
and producing this effective presenta-
tion, and in so doing has honestly
represented the best in audiovisual
thinking.
Distribution of "The Case of the
Curious Citizen" has been undertaken
by AVCOPI through their national
office, Room 2230, 250 West 57th
Street, New York 19, N. Y.
A New Dimension
Folkways Records offers a new di-
mension in journalism in two recent
recordings, "Interview with Dr. Robert
M. Hutchins" (Folkways FC 7351) and
"Interview with Margaret Chase Smith"
(Folkways FC 7352). These informal
discussions with reporter Howard Lan-
ger reveal directly and by suggestion
the points of view of these two .Ameri-
can leaders. Coupled with "Veep"
(Folkways FS 3870) which is a series
of interviews with Alben S. Barkley,
and "William Douglas — Supreme
Court" (Folkways FC 7350) which is
294
EdScreen & AV Guide — June 1 9S8
an interview with that distinguished
jurist and traveler, these recordings
open a new avenue for studying not
only current problems but also the
people who are dealing with them.
In the interview with Dr. Hutchins
Mr. Langer leads the disriission through
an exploration of the i)urposes of the
Fund for the Republic and its person-
nel. There is considerable discussion
of the meaning of the Constitution and
the conditions under which it was
adopted — as well as the conditions to
which today it is being adapted. Con-
sideration is given to the manifold
problems of maintaining a free society
in the second half of the twentieth
century, despite the pressures of mod-
ern living.
Dr. Hutchins reviews the report of
the Commission on the Freedom of the
Press and restates vigorously his con-
victions in regard to American journal-
ism. Modern education does not go
unscathed, but rather is reviewed by
Dr. Hutchins with particular stress, of
course, on his particular point of view
regarding public education. He refers
to educational television and teachers'
aides, mentioning them only as partial
possible solutions to the variety of cur-
rent educational problems. Further,
Dr. Hutchins compares the socio-eco-
nomic atmosphere of 1958 with those
of earlier years, both depression and
prosperous.
Senator Margaret Chase Smith deals
more directly with her personal reac-
tion, as a Senator, to her membership
in the most exclusive gentlemen's club
in the world. Mrs. Smith recites her
daily schedule, reporting the hours of
work which she, as a Senator, under-
takes both "in" session, and "out." She
describes her reaction to lobbying and
letters and calls upon women, as Amer-
ica's "house cleaners," to improve the
-American political cliinate and to
maintain progress so that the people
may be better served by their elected
representatives in the Congress as well
as in State and Community law-making
bodies.
Mrs. Smith further discusses her own
political ambitions, needed legislation,
and closes with advice to young people
concerning the subjects most impor-
tant for them to study and the values
of application in the pursuit of learn-
ing.
.All of the recordings cited may be
used as models in high school and col-
lege journalism classes for studying the
interview procedures, and further,
guidance instructors may find the ma-
terial valuable in discussing political
and educational careers with students.
There are obvious uses, too, in modern
problems classes as a strong stimulus to
discussion. The points of view of each
interviewee are strongly expressed, and
there is bound to be disagreement and
conseciuent discussion in class.
'Charming'
"Charming" is the word to describe
•'The Reluctant Dragon" (Caedmon
TC lOT-l). Boris Karlolf reads this de-
lightful tale by Kenneth Grahanie and,
belorc he is through with his presenta-
tion, your sympathies rest entirely with
the monster and you fear for his well-
being at the hands of St. George.
Of course, this is no "ordinary"
dragon. In fact, it is an "ornery"
dragon (by dragon standards) because
instead of engaging in typical dragon
pursuits such as fire breathing and
maiden snatcliing, our hero reads
poetry and is known to dash off an
occasional sonnet, "just for kicks."
Boris Karloff's artistry as a reader
neatly complements the equally artistic
writing of Kenneth Grahame and the
result is pure pleasure. This is adult
pleasure — requiring maturity of expe-
rience and learning to accept the drag-
on's foibles and to recognize that the
author and the reader are leveling the
lance at all those who insist on con-
tornnty for its own sake. It is said that
satire is hardest, as a form of writing,
to bring off successfully, and herein it
is accomplished.
"Many Voices"
We have many times urged book
publishers, especially publishers of
English text-books, to enter the record-
ing field and to publish recordings
specifically designed to accompany
texts. Harcourt Brace has recently pub-
lished a set of records designed to
accompany their texts, and are pub-
lishing their records under the title
of "Many Voices." "Many Voices — I"
is designed to supplement "Adventures
for Readers: Book I." It is narrated
by Cyril Ritchard and includes read-
ings not only by the narrator, but also
by Alexander Scourby, Nancy Wick-
wire, Hiram Sherman, and a group
from the Millburn (N. J.) Junior High
School, directed by Virginia Chilver.
Among the poems included on the re-
cording are "The Highwayman"
(Noyes), '"Annabel Lee" (Poe), '"Poor
Tired Tim" (de la Mare), '"The Road
Not Taken" (Frost), "Lord Randall"
and '"The Broncho That Would Not
Be Broken" (Lindsay), "The Landing
of the Pilgrims" (Hemans). "The
Young Washington" (Guiterman), "In
Flanders Fields" (McCrae) and a short,
humorous verse inider the heading
"Laughs and Chuckles." For oral
prose, "A Miserable Merry Christmas"
(Lincoln Steffens) is read by . Hiram
Sherman.
This is a very creditable presenta-
tion, and can be used readily in junior
high schools in English and literature.
per)
for
instruction and recreation
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EdScreen & AV Guide — June, 1958
295
iOhiirch beMttment ^k
A - V Training For Teachers
Keeping this little piece quite ele-
mentan', there are three phases in
training the church school teacher in
the use of audio-visual aids: a) telling
and showing her what is available; b)
showing her how to use equipment and
letting her practice; c) telling and
showing her how to wring the educa-
tional juice out of an audio-visual aid.
A word about each of these.
What's Available
Everything starts here. Teachers
can't use what they don't know about.
They .won't use things right under
their noses, right there in your A-V
library, unless you show them and tell
them what IS there. How is this done?
In two ways: tell and show. I put
• telling first. This is done by the printed
(mimeoed) page. I like to circulate a
list, giving brief descriptions, of film-
strips which relate to the themes under
study in the church school; which refer
to special days or seasons of the church
year. This starts the process; makes
them want to see.
Now comes the second way: show-
ing. How is this done? The best way
I have found is to put it right out in
the open and ask them to come in and
take a look for themselves at their own
convenience. "At their own conven-
ience" is of great importance, I find.
This is the principle of availability, of
proximity, of touch, and feel, and see
— which sells so much in the "dime"
stores and supermarkets. Stuff that's
locked up and can't be seen, and
touched and handled, will not stimu-
late many people to use it.
Listen to this: "Mr. Hockman, when
I was in the other day I got the key
and looked over some filmstrips. Gee,
tliat filmstrip previewer on the table is
a great convenience!"
"Did you find what you were looking
for," I asked.
"Yes, and a lot more. I saw a num-
ber of things I'd like to use some
time."
There it is: Seeing motivates use.
People see the stuff and get ideas. They
get notions about how it will fit into
what they are trying to do. That's what
we want.
Make your filmstrips available if you
want them used. .\nd let me add this:
These leaders and teachers will spend
more time with those filmstrips if you
are not breathing down their necks,
ladling out advice and comments. That
bothers them; makes them uncomfort-
able; and they get out as fast as they
can. (More on this later.)
Getting On To New
Equipment
This is a tricky one. Many teachers
are scared of mechanical gadgets. They
think they have no aptitude in this
direction. Most do. It's a matter of
motivation.
Here's the secret: They will learn
best and fastest when their motivation
is at its highest. Could anything be
older or more obvious than that ob-
servation, and more often ignored?
Yesterday a co-principal of the Pri-
mary department phoned me. She
wanted to know if I would show her
how to run a filmstrip projector, that
the principal was away and she had
to take over on short notice and that
a filmstrip was scheduled.
Now I coukl have said, to myself:
I'm busy; after all there are teachers
in that department who can run that
projector for her; let her ask them.
That would have been the easy and
un-wise way out. Her high-voltage
motivation could not go to waste. Not
now. There was a time when I would
have told her to get help and attend
TEACHING AIDS
FILMS, FILMSTRIPS,
SLIDES, POSTERS, ETC.
Write tor Free Catalog
AMERICAN BIBLE SOCIETY
Audio-Visuol Department
440 Fourth Avenue, New York 16
by WILLIAM S. HOCKMAN
the next course we put on. Not now;
I've learned better.
I met this worker — at the titme she
named. She was right on time. We
went right to work — in the room
where she would use the filmstrip. Her
interest was intense: her attention con-
centrated, and her determination to
learn very tense. I showed her the basic
operations, and then watched her go
through it all. One or two little cor-
rections, and explanations, and she did
it all again. In eight minutes she an-
nounced that she had it licked — and
she did. As we walked out of there, I
had another person in that department
who could operate a filmstrip projec-
tor. No high school boys, out of their
classes, and under foot! On Sunday
morning she would come a little early
and do another practice run, and she
would bring oft a pretty good "per-
formance."
While "courses" at institutes and
workshops on the operation of equip-
ment have their place in the total pro-
gram of training, they have their limi-
tations and c.'in never be considered a
substitute for this hitting of the iron
while it is hot.
Educational Juice
While a full-length discussion of this
important subject must be put off to a
later issue, this much can be said now
and in this context.
If you can't use what you don't
know about, you can't use effectively
what you don't know well. This means
preview and study. This is where much
utilization fails: teachers trying to use
what they know poorly.
To know is to see, and it is the see-
ing that must be made easy. That's the
reason the table filmstrip previewer is
such an important tool. VVith it, pre-
view and study are made easier: help-
lul in making selections, it is basic to
study. This is the first step in getting
the educational juice out of any visual
aid.
The next is not unlike it: total
preparation of the materials, of the
program, and of those to be "taught."
While all tlnee are important, it is the
296
FH'^^rppn fr AV CiiiAf
limp IQSR
last ihat gets neglected. To do so is
to squeeze oil out of peanuts with
your bare hands. Total preparation
calls for making the group ready to
learn what it is supposed to learn. To
leave out the creation of this readi-
ness-producing material is to wipe up
spilled cream with a dry sponge be-
cause you lack the wit to dampen it.
How is this done? In one sentence,
it is done in two ways: by showing the
teacher how it is done and by helping
her to get ready to do it. Teaching by
showing is hard only if you don't know
what to do yourself. Too many A-V
leaders can talk a good performance,
but turn out to be hollow gourds in
front of the children. Showing is the
first essential.
The second is related to it: helping
the teacher get ready to do the job, and
then later on going over with her how
the whole thing came off. And here
again, she must be motivated to learn
or else both of you work almost in
vain.
Right across the A-V landscape here
is our weakest spot: the failure to
create readiness in those whom we
would teach. We even have one school
of thought that's opposed to the idea.
You can entertain without it but you
can't teach without it — and that's an-
nouncing the existence of a law and
not dogmatizing it into existence.
A Needed First
The First National Executive Con-
sultation on A-V Christian Education
will get under way at Penn State Uni-
versity on Friday, August 15th, under
the general auspices of the National
Council of Churches. Already into the
middle of the Second Decade of the
A-V movement in the church field, we
believe that the date is late for this
top-brass gathering, and let it be fer-
vently hoped that they turn out for it.
Having gotten its feet somewhat off the
ground of effective contact with the
local church, and having failed to
penetrate the top echelons of denomi-
national leadership, the A-V movement
in the church field has been a middle-
class movement involving some mighty
fine people with heavy work-loads and
lots of responsibility but without much
ultimate say about policy. We hope the
denominational generals and admirals
will scramble aboard for this three-day
consultation. There is much they can
learn.
For these three days two themes with
variations will be heard. The first will
be "Learning Theories, Research Find-
ings, and Their Application." The
vairations will be 1) "To .\ttitudes";
2) "To Concepts"; 3) "To Skills." The
performers will be members of the
Penn State faculty and we are assured
that some of their "music" will come
out visualized.
The other theme will be on "De-
sign," and the variations will be on
"New Designs in Production," "New
Designs in Utilization," and "New De-
signs for Research." On the podium
for the first performance will be Alex
Ferguson, and wielding the baton for
the last two will be Leslie Greenhill of
the PSU faculty.
The kick-off speech Saturday morn-
ing will be made by Professor D. Camp-
bell Wycoff. He will discuss "Christian
Education Curriculum Thinking To-
day." On the following Tuesday he
will again address the consultation on
"Where Can We Go From Here?"
Designed, perhaps, to get us all there
by the first evening, Orville Kuhn and
Earl Waldrup will co-chair a preview
of what LS coming and lead a discus-
sion of what SHOULD come. And,
let it be recorded here, after seeing
and using for some time now what
H.\S come, many A-V users will be
eager to know about what IS coming.
Let us hope that there is some solid
engineering and creative design on the
way. Fancy sales jargon and tail-fins on
the old fenders can't be relied on
much longer.
After the Consultation will come the
Fifteenth International Conference on
A-V Christian Education, August 19-23.
Structured somewhat like former years,
there have been many improvements in
the schedule: a panel presentation be-
gins the day; then the 1 1 Study Groups
fill the morning up to lunch. In the
afternoon there will be free time (?);
denominational meetings; private and
group previews.
The evening presentations will be
geared to some phase of "Instructional
Materials," — using, evaluating, getting
them to the consumer and such.
In closing, how can you have a con-
ference "On A-V Christian Education"?
What is "A-V Christian Education"?
"Christian Education" is something
understandable; but that "A-V" variety
is a little puzzling, especially to an
old timer in this work. But, I begin
to see the light! It is parallel with
"Blackboard Christian Education"; or,
brought up to date, "Chalkboard Chris-
tian Education"! Or, am I still con-
fused?
Music Films
I enjoyed the little (ISi/j minute)
color film, Handel and His Music. If
I liked it, children and boys and girls
will like it also. It is nicely structured.
The photography is a good approach
to authenticity, and the musical selec-
tions are acceptably presented. It deals
with liis life, his compositions, and the
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EdScreen & AV Guide — June, 1958
297
worlil in which he lived. It does this
with insight, conciseness, and fine feel-
ing. I recommend it heartily for Jun-
iors and up in the church school, and
also, for use in choir schools. Almost
any group in the church, young people
or adults, will enjoy this film. Many
excerpts from the composer's vast crea-
tions are heard, and the film ends with
the Messiah "Hallelujah Chorus."
Other films in Coronet's "Famous
Composer .Series" give a similar treat-
ment to Beethoven, Brahms, Liszt, Mo-
zart, and Schubert. Not having pre-
viewed these, I assume that similar
film-standards prevail in these, making
them just as u.seful to music teachers
and educators as Handel. (For rental
sources and rates, write to Coronet
Films, Coronet Building, Chicago 1,
111.)
All's Camel
It is altogether possible that no films
especially for children will be pro-
duced in connection with the church's
study of the Middle East in the fall
1958. Year after year we have a deficit
of films for children in connection
with these study themes, and little
seems to be done about it. Why should
films be made for adults only? It just so
happens that several years ago Atlantis
Productions, Inc. (7967 Sunset Blvd.,
Hollywood 46, Calif.) made an 11-
minute color film, Ali and His Baby
Camel, which can be u.sed to supple-
ment the books and filmstrips which
will be produced on the '58-'59 mission
study overseas theme.
This film shows .Ali and his camel
in an authentic "Middle East" setting.
It shows adult camels, too, as they
work in the city, on the caravans, and
at wells and water wheels. The keen
eyes of a good teacher will see in pre-
view many of the things she and her
Primary and Junior boys and girls will
want to talk about, read about, and
work out, ))erhaps, in projects. Highly
recommended to all those with a dab
or two of educational sense and imagi-
nation. (Inquire concerning rental
rates.)
D.C.E. Filmstrip
The IlO-fraine, photographed-in-
color filmstrip. Meet Bill Hayden, Di-
rector of Christian Education, tells
acceptably and in very good technical
form, the story of the work of a direc-
tor in a certain church, but it does not
present a satisfactory view of the voca-
tion of the Director of Christian Edu-
cation.
I'his filmstrip details Bill Hayden's
story across the first five years of his
ministry, but it does not show what a
director IS and what he docs in the
large categories of this vocation. To
this reviewer, a Director for more than
three decades himself, we see Bill Hay-
den making educational gestures and
not taking a strong educational stance.
In presenting the story of one DCE, as
the producer and his advisors con-
ceived it, the directorship as a vocation
and as a ministry did not get ade-
C]uately presented.
While this filmstrip will have con-
siderable usefulness in telling the story
of a certain Director, it falls short of
the higher goal of showing what the
vocation of Director is. what it requires
in terms of personality, education, di-
rectional skills, and educational phi-
losophy. Now that we have a filmstrip
about a Director, we need a compan-
ion filmstrip about the directorship.
A frame from the filmstrip. Meet
Bill Hayden, Director of Christian
Education, where he and members
of the recruitment committee call
on a prospective teacher.
(Produced by Frank Bear Film Pro-
ductions, Inc., 3426 Bay Front Place,
Baldwin, N. Y., for the Directors'
Section of the National Council of
Churches, 257 Fourth Ave., N. Y. 10,
and available from the Producer at the
price of $12 which includes the film-
strip, a comprehensive script-guide, and
LP recorded commentary.)
More 0. T. Films
Since copy went in for the May issue,
four additional titles in Concordia
Film's "Old Testament Teaching
Films" series have come along— Joseph,
The Young Man, Joseph, The Ruler,
Moses, Called of God, and Moses,
Leader of God's People.
Taken as a whole, there is no im-
provement in general qualities over the
first four titles commented upon in
May. I did have one agreeable surprise.
In the black and white version the cos-
tuming and make-up does not seem
nearly so inadequate. Since color has
nothing or very little to do with what
these films try to teach, it would seem
to this reviewer that the B&W is the
more useful version. He is prompted
also to ask how color can be justified
when color has no essential and inher-
ent relationship to the material under
treatment? What has color to do with
narrative or dramatic material which
has no inherent or unique color char-
acteristics? (More of this at a later
time.)
These films, as those which preceded
them, are characterized by Biblical
literalism and externalism. They do
not go beyond form to meaning. They
do not deal with the religious or spir-
itual meaning of these great narratives.
.\nd there is no creative imagination
to redeem this externalism. Thus, we
are given the prose of film concrete-
ness for the poetry and imagination of
the literary account. As literature, the
Biblical account always towers over
these films because they are not spir-
itually sensitive and artistic creations.
They embalm the externals. They pass
out the cobs, not noting that the corn
or religious meaning got knocked off
int he handling. When will we think
enougli of the Bible to leave off filming
it initil we can bring spiritual under-
standing, spiritual sensitivity and ar-
tistic creativeness into the job in full
enough measure to save our efforts
from mediocrity? (From Concordia
Films, 3.558 S. Jefferson Ave.. St. Louis
18. Missouri: running time 17 minutes;
rental, color S9.00: B&W S6 00)
A-V Bible —
Latest Edition 1
Beginning with September I am
going to send a form letter to all and
sundry who write asking me to tell
them about two or three of the best
films on this or that subject. It will go
something like this:
Dear Brother Brown:
You are right, I am a busy man.
You, too, are busy. The busier you
are the greater your need for the
latest edition of the AUDIO-VIS-
UAL RESOURCE GUIDE. This is
the "bible" of the busy pastor, the
church school superintendent, the
director of education, and the ad-
visor of the youth fellowship, to say
nothing of the program chairmen of
your clubs and women's work.
I regret that I cannot take the
next two hours and copy out of the
.WRG the titles of all the fine films
on the subject you mention. If you
will send $10 to the AVRG, 257
Fourth .Ave., N. Y. 10, you will re-
ceive a handsome book which will
give you more than 2500 indexed
and classified evaluations of church-
u.seful films, filmstrips and record-
ings.
BILL HOCKMAN
Of course I shall be delighted to
have letters which react pro and con
to this De]jartnient, and shall welcome
ideas, and comments, and criticisms of
all kinds. 1 just don't want to compete
any longer with the .AVRG!
298
EdScreen & AV Guide — June, 1958
A Neglected Phase of
Audio -Visual Education - -
Should Audio-Visual Directors be interested in children's movie
habits?
If so, how shall we raise standards of photoplay discrimination?
Dr. William Lewin offers the following effective materials as a
step in this direction:
1
Money-
back
guarantee.
May be
ordered
on
approval.
A basic text, STANDARDS OF PHOTOPLAY APPRECIATION, by
Lewin and Frazier, $4.75 a copy. Postage and insurance free if
check accompanies order.
A series of Photoplay Filmstrips in color, based on great photo-
plays, including Alexander the Great, Greatest Show on Earth,
Knights of the Round Table, Adventures of Robinson Crusoe,
Romeo and Juliet, Ulysses, Hansel and Cretel, The Gloss Slipper
(Cinderella), Richard III, The Living Idol (A Lesson in Myth-
ology) , The Vikings. $7.50 each. Columbus, b/w, $3.50.
Illustrated Study Guides for meritorious current movies and TV
revivals, entitled PHOTOPLAY STUDIES, at 30c a copy. Send
stamps for sample copy. Also available on a subscription basis.
See order blank.
ORDER BLANK
To: Educational & Recreational Guides, Inc., 10 Brainerd Road, Summit, N. J.
Send:
copies of STANDARDS OF PHOTOPLAY APPRECIATION @ $4.75.
recent issues of PHOTOPLAY STUDIES @ 30c each.
subscriptions to PHOTOPLAY STUDIES Q $3 for 10 issues.
□ $5 for 20 issues.
... filmstrips @ $7.50 each, as marked below:
□ Romeo and Juliet Q Alexander the Great
□ Robinson Crusoe □ Knights of the Round Table
□ Hansel and Gretel □ Greatest Show on Earth
□ A Lesson in Mythology □ Columbus (b/w, $3.50)
□ Send bilL □ Less 3% for cash with order.
Q] Ulysses
□ Richard III
□ The Gla.ss Slipper
□ The Vikings
Name and Position..
Institution - —
.4ddress
Educational & Recreational Guides, Inc.
10 BRAINERD ROAD, SUMMIT, NEVv' JERSEY
EdScreen & AV Guide — June, 1958
299
MONTHLY REVIEW OF WHAT'S NEW FROM MANUFACTURERS & DISTRIBUTORS
-visual trade review
For addresses of the sources supplying in-
formation on which these listings are
based, refer to Directory of Listed Sources,
page 306. For more information about any
of the equipment announced here, use the
Readers' Service Coupon on page 304.
The following onnouncements of recent
releases ore based on information sup-
plied by producers and distributors.
Audio-visual materials of oil kinds ore
listed under the some general subject
headings. The producer or primary dis-
tributor for eoch item is indicated by
name or coding appearing in CAPS fol-
lowing title and classification of material.
Addresses of listed sources are given in
the Directory of Listed Sources at the
end of this department.
KEY TO ABBREVIATIONS
mp — motion picture
fs — filmstrip
si — slide
rec — recording
LP — 33-1/3 r.p.m. microgroove record
min — minutes (running time)
tr — tromes (filmstrip pictures)
si — silent
sd — sound
R — rent
b&w — bloclt & white
col — color
Pri — Primary
Int — Intermediote
JH — Junior High
SH — Senior High
C — College
A— Adult
AGRICULTURE
Farm Fathers 5fs LONG si col $22.50 ea
$4.80. V^ork on wheat, truck, fruit,
cotton and dairy farms as seen through
the eyes of children living there. Pri
Int
For more information circle 101 on coupon
CINEMA ARTS
The Chinese Village mp COLWIL 1 Imin
sd col $65 r$3. Fllmograph technique,
with antique Chinese wallpaper char-
acters as subject matter, presents leg-
end of the mountain town where
stands the lotus tree, symbol of peace.
SH C A
For more information circle 102 on coupon
Dramatic Arts fs WED 5 series si col
Scenery Construction 7 fs $38.50;
Lighting for the Theatre 3 fs $16.50;
Working Aids for the Theatre Tech-
nician 3 fs $16.50; Creek and Roman
Theatres of the Ancient World 5 fs
$32.50; History of Costume 2 fs $11
HS C A
For more information circle 103 on coupon
EDUCATION
Dickie Builds a Truck mp WED llmin
sd col $100. Six-year-old's use of
basic hand tools in making a simple
truck in school, in furtherance of pri-
mary grade unit on transportation.
Pri. Teacher Tr.
For more information circle 104 on coupon
Taking Care of Myself mp WED 12min
sd col $110. Physical, mental and so-
cial achievement level for well-ad-
justed 5-year-old; role of home envi-
ronment. Pri Teacher Tr.
For more information circle 105 on coupon
Profiles of Elementary Physical Education
3mp CORONET total length 32 min.
sd col $300 b&w $165. Teaching
Phys. Ed. In kindergarten and elemen-
tary grades, based on program of the
Cleveland public schools. C
For more information circle 106 on coupon
Teachers? mp DAWSON 13mln sd col
b&w. Contrasts attitude and tech-
niques of four types of classroom
teachers. Satirical. Provocative.
For more information circle 107 on coupon
FEATURES
Brandon Features Releases Include three
Academy Award winners: High Noon
(Gary Cooper), Cyrano de Bergerac
(Jose Ferrer) and Bells of St. Mary
(Bing Crosby, Ingrld Bergman). Also
Ordet (The Word) (Carl Dreyer),
Venice International Festival Grand
Prize winner.
For more information circle 108 on coupon
Educational and Recreational Guides for
motion picture appreciation and dis-
cussion of Important feature films,
fs ERGI col @$7.50, some b&w
$3.50-$6. Among newer titles: Ad-
ventures of Robinson Crusoe, Alexan-
der the Great, Columbus, The Glass
Slipper, Greatest Show on Earth, Han-
sel & Gretel, Knights of the Round
Table, A Lesson in Mythology (The
Living Idol), Richard III, Romeo &
Juliet, Ulysses, Sunrise at Campobello,
The Vikings. SH C A
For more information circle 109 on coupon
On the Bowery mp CONTEMPORARY
65mln sd apply. Documentary study
of three men living on New York's
skid row.
For more information circle 110 on coupon
HEALTH & SAFETY
Healthy Feet mp CORONET 11 min sd
col $100 b&w $55. Importance of the
feet, functional structure, causes of
common types of foot distress, hygiene.
Int. JH
For more information circle 1 1 1 on coupon
Healthy Skin mp CORONET II min sd
col $100 b&w $55. Importance of
clean and healthy skin, structure and
functions, pores, sweat and oil glands,
blood vessels, nerve endings. Int. JH
For more information circle 112 on coupon
How's Your Hearing tape MRP 30mln
IVi ips, dual track $9.95. Music by
Lenny Herman provides tests for
hearing level and tone and word pairs
to test speech and music distortion.
Guide.
For more information circle 113 on coupon
INDUSTRIAL ARTS
Drill Press — Basic Holding Techniques
mp WED 7 min. sd col $75 b&w
$37.50. Accepted shop practice and
safety techniques In school and home
workshop beginner use of drill press.
JH SH A
For more information circle 114 on coupon
Soft Soldering mp WED llmin sd col
$110. Basic steps in use of soldering
tools and materials for beginning vo-
cational students. Safety precautions.
JH SH
For more information circle 115 on coupon
LANGUAGES
Say It Correctly in Modern Greek LP
DOVER $100. Sentences and expres-
sions useful to an American visitor In
Greece.
For more information circle 116 on coupon
LANGUAGE ARTS & STUDY SKILLS
Grammar: Verbs and the Ways We Use
Them mp CORONET llmin sd col
$100 b&w $55. Animation illustrates
different verb forms and uses, active-
passive, transitive- intransitive, mood,
tense. JH SH
For more information circle 117 on coupon
Using Good English 6fs SVE si col $28.50
ea $5. The how and why of correct
usage graphically demonstrated. Int.
JH
For more information circle 118 on coupon
LITERATURE & DRAMA
American Authors 6fs EBF av 51 fr b&w
18 ea $3. Washington Irving, James
Fenimore Cooper, Henry Wadsworth
Longfellow, John Creenleaf Whittier,
Oliver Wendell Holmes, Louisa May
Alcott. Parallels series of motion pic-
tures with same titles, and interrelates
with six color fllmstrips on later poets,
and five favorite story strips.
For more information circle 119 on coupon
Chaucer's England mp EBF 30mln sd col
$390 b&w $195. Canterbury Tales
manuscript blends Into dramatization
of The Pardoner's Tale of the three
rogues who, seeking out Death to slay
him, came to their own end through
avarice. SH C A
Coleridge: The Rhyme of the Ancient
For more information circle 121 on coupon
Mariner and Cristabel. Tape Dual-
track PHONOTAPES $6.95. Read by
David Kurlan. C, possibly SH.
For more information circle 120 on coupon
Don Quixote rec MENTOR Reading by
Walter Starke from his own transla-
tion of the Cervantes classic. SH C
For more information circle 122 on coupon
Heroes of Greek Mythology 6fs JAM col
$32.75, ea $5.75. Ulysses in the
Cave of the Cyclops, Jason and the
Golden Fleece, Golden Apples, Orpheus
and Euridice, Pegasus and Bellerophon,
Daedalus and Icarus. JH SH
For more information circle 123 on coupon
The Man Who Discovered O. Henry mp
CAR 26min b&w $135. Will Porter,
serving time as a convicted felon,
makes the name O. Henry known
throughout the world of literature.
"Now It Can Be Told" TV series, sh
For more information circle 124 on coupon
Many Voices rec HARCOURT LP. Six
albums of literature readings by Carl
Sandburg, Winston Churchill and other
top personalities. SH
For more information circle 125 on coupon
Mr. and Mrs. Browning mp CAR 26min
b&w $135. Romantic story of how
Robert Browning won Elizabeth Brown-
ing, and the Influence of the two poets,
each upon the other. Leora Dana,
Scott Forbes, sh
For more information circle 126 on coupon
300
EdScreen & AV Guide — June, 1958
MENTAL HEALTH & PSYCHOLOGY
The Bright Side mp MHFB 23min sd
b&w$125. Emphasizing the pleasures
rather than the chores of parenthood,
this excerpt from the longer film. The
Lonely Night, shows a typical family
at home, during work and play, where
everyone has a chance to help, to be
needed, to share in and contribute to
the happiness of family living, sh c a
For more information circle 127 on coupon
MUSIC: General
Grand Opera mp SELECT 25min sd $100
each. Sung by Tito Gobi, Cloe Elmo.
Barber of Seville, Marriage of Figaro,
Don Pasquale, William Tell, Carmen,
Fra Diavolo, Lucia Di Lammermoor.
HS C A
For more information circle 128 on coupon
The Great Mr. Handel mp UWF sd col r.
London Philharmonic Orchestra and
chorus enriches this feature-length film
about the great composer, out of favor
at the British court, is inspired to
write "The Messiah."
For more information circle 129 on coupon
Handel and His Music mp CORONET
13i2min sd col $125 b&w $68.75.
Re-enactments of salient events in the
composer's life, authentic locale back-
ground and a half-dozen excerpts from
his works convey to students the con-
tribution of this master of the baroque
style, hs c a
For more information circle 130 on coupon
Note and Staff Set Flannel Board. MILLS
$2.50. Plastic notes, sharps and flats,
51 pieces plus flocked treble and bass
board.
For more information circle 131 on coupon
Our Christmas Carols sfs FAMILY sd 12"
LP col $14.50 (with Our Christmas
Traditions, 2fs 1 double-side rec);
single fs $7 rec $4. Color drawings
visualize origin of five popular carols:
Away In a Manger; While Shepherds
Watched Their Flocks; We Three Kings
Of the Orient Are; O, Come, All Ye
Faithful; and Silent Night, Holy Night.
For more information circle 132 on coupon
Square Dance Record Album rec MILLS
$3. Two 10" records with illustrated
book designed to teach primary
through junior high.
For more information circle 133 on coupon
Uirapuru mp CINEMA 16 1 7min sd col
r$12. Offers a visual and musical in-
terpretation of a primitive Brazilian
legend, shot among the Urubu Indians
of Maranhoa. Score based on Indian
rhythms and motives.
For more information circle 134 on coupon
Weill: Johnny Johnson rec MOM 1-12"
LP $3.98. Kurt Weill's first score for
the American Theatre. Play by Paul
Green. Cast includes Burgess Mere-
dith, Hiram Sherman, Evelyn Lear,
and others. Orchestra conducted by
Samuel Matlowsky; choral direction,
Joseph Liebling.
For more information circle 135 on coupon
PRIMARY GRADE MATERIALS
Animals Move In Many Ways mp FA
lOmin sd col $100 b&w $50. Starting
with children, who run on two legs (or
hop on one), the film ranges from the
kangaroo of the millipede, with birds,
fish and insects not forgotten, Pri.
For more information circle 1 36 on coupon
Children in Summer mp EBF 1 1 min sd
col bCrw $120-$60. Boy visits farm,
goes fishing with dad, plays with dog,
^ learns about insects — and rain, then
back to school and colorful drawings.
Pri.
For more information circle 137 on coupon
Children in Winter mp EBF 11 min sd
col $120 b&w $60. Boy and girl
watch seasons change, enjoy snow and
ice, choose a Christmas tree, make
snow man, pop corn, and wait for
Spring. Pri.
For more information circle 138 on coupon
The Community Bakery mp WED 1 Imin
sd col $110 b&w $55. Making of
bread in a modern neighborhood bak-
ery. (Set 12 b&w study prints 1 1x14"
correlated, $3.) Pri.
For more information circle 139 on coupon
Spring Comes 5fs JAM si col $23.50 ea
$4.95- Birds, animals, insects and
finally the activities of children as
spring returns. Pri.
For more information circle 140 on coupon
RELIGION & ETHICS
Charles Laughton Reading From The
Bible rec DECCA 1 2" LP. Four selec-
tions: Garden of Eden, The Fiery Fur-
nace, Noah's Ark, and David and Go-
liath. JH SH C.
For more information circle 141 on coupon
Christian Home and Family Life 4sfs
FAMILY sd 12" LP col $25.50 fs ea
$6.50 rec $3.50. Script by Dr. Rich-
ard Lentz, former Director of Family
Life, National Council of Churches.
Family Worship (40 fr) ; Family Rec-
reation (40); Family Cive-and-Take
(40); Developing Family Together-
ness (40). JH SH A
For more information circle 142 on coupon
The Christmas Riddle sfs FAMILY sd
12" LP 35fr col $10. Engrossed in
Christmas preparations, 8-year-old girl
is puzzled over Sunday School riddle:
"What Is The Greatest Gift?" Color
photographs parallel the motion pic-
ture "God's Christmas Gift." All ages.
For more information circle 143 on coupon
First Impressions mp FAMILY 15min sd
col r$8 b&w r$5. One of the "Our
Children" series, this film's story shows
how wrong and unfair snap judgments
can be made against an innocent new-
comer. JH-A
For more information circle 144 on coupon
Cod's Christmas Gift mp FAMILY 1 5min
sd col r$8 b&w r$5. A little girl,
puzzled by Sunday School teacher's
"riddle," realizes that Cod's great
Christmas gift is the birth of Jesus.
JH-A
For more information circle 145 on coupon
Hymnslips 75 fs FASLA ea approx 12"
long col sets of 3 (g $4.95; storage
album $2-95; music binder, 50pp
$4.95. Also slides, with choice of
complete words on either one or two
slides. Wide and growing selection of
American and British hymns. Parallel
music, and prayer and announcement
filmstrip also available.
For more information circle 146 on coupon
In the Beginning rec FOLKWAYS LP 10"
series of non-sectarian readings from
the Old Testament; Arna Bontemps,
narrator. Int. JH SH A
For more informafion circle 147 on coupon
Literacy 6fs LITERACY col reading
scripts ea $6-7.25; r $2.50. Commit-
tee on World Literacy and Christian
Literature. Thailand Finds the Way
(60fr), Literacy Comes to New
Guinea (60fr), Literacy Unlocking the
Bible (53fr), Literacy Opening Blind
Eyes (58fr); also The Story of Anand
(78fr), and Africa Goes to School
(84fr), rental only.
For more information circle 148 on coupon
Meet Bill Hayden sfs BEAR 1 10 fr 33rpm
sd col $12. Interdenominational pres-
entation of the role of a Director of
Religious Education in the local church.
Made for RE Directors' Section, NCCC.
For more informafion circle 149 on coupon
MAGIC
"MYLAR"
TRAN,SPARENT .SPROCKETED
PRES.SURE SENSITIVE
SPLICING TAPE
Save Torn, Damaged
Films— Easy As Applying a
Postage Stamp To An
Envelope
HEPy^lK Torn, damaged films
and film strips, patch
cuts, tears, gouges,
nicks, burns, etc.
REPLACE lorn perforations on
I siuind or silent film
I strips — missing pieces
>f film — restore torn
I out bils of film.
BUTT-SPLICE
without Ittsing a single
frame of your film strip
or movie film — butt
splice leaders and tails
— no cement or splicers
needed.
■ •
••
• •
!Z
OVERLAP SPLICES
placing
• •••••••#§ t • ing.
a frame of
Magic "Mylar" over
regular over-lap splice
])revents it from open-
MAGIC "MYLAR " PRICE LIST
66 ft. roll 16MM Single Perforation
(1650 Frames) @ $5.00 per roll
66 ft. roll 16 MM Double Perforation
(1650 Frames) ® $5.00 per roll
66 ft. roll 35 MM For Filmstrips
(1056 Frames) @ $9.00 per roll
B
BUTT SPLICING
BLOCKS . . .
\ new, amazingly simple device for
butt-splicing 16 mm and 35 mm film
with Magic "Mylar." Simple as ABC.
MODEL B-16 for
16 mm $ 9.50
MODEL B-35 for
35 mm - 11.50
MODEL B-4 for 14"
magnetic tape 6.50
MODEL B5B comb, unit
for 16/35 mm and 14"
magnetic tape $24.50
FLORMAN & BABB, INC.
68 W. 45fh ST., N, Y. MU 2-2928
EdScreen & AV Guide — June, 1958
301
m fILM DOClOftS'
SPECIALISTS
in the science of
FILM
REJUVENATION
RAPIDWELD Process for:
• Scratch-Removal
• Abrasions • Dirt • "Rain
rapiti
Send for Free Brochure
FILM TECHNIQUE
Founded 1940
37-02C 27th St., Long Island City l,N.r.
PHASE FILMS
The rhase Films are mature single-purpose fllms
presentlns the most signWcam microbiological phe-
nomena disclosed In living organisms by the Nobel
winning Phase-Contrast method, .,„„,_,„«
Photography of lltlng oreanlsms NOT ANIMATION.
Write for Titles. Descriptive Folders or Previews.
ARTHUR T. BRICE
Sonoma, California
Phase Films
SIGNS WE SEE
A set of five color iilmslrips of signs of
various kinds - road, street, warning, ad-
vertising - with enough background to
suggest content and provoke discussion.
Enrichment material for lower giacies. For
remetiial reading in Jr. and Sen. High . . .
Driver Education . . Language classes . .
For retarded readers . . Tachistoscopic
material.
Particulars on request
FILMSLIDE SERVICE
1505 Fairmount Ave , El Ccrtito S.Calit
Stile 'Q 'letter
PROFESSIONAL
LETTERING
TECHNIQUE
Write for literature
The Stik-a 'letter Co.
Rt. 2 - Box 286. Esconitiilo. Calif
Academy Award Winner
"ON THE WATERFRONT"
with Marlon Brando
16mm Sound
1958-59 tatalofj available on request
LEWIS FILM SERVICE
1425 E. Central Wichita 2, Kansas
MAKE YOUR
OWN SLIDES
on your own
TYPEWRITER
by using
RADIO-MATS
Regulor size 3 1/4x4 or ttie New Duplex 2x2.
Sold by ^udio-Visual, Photo & Theatre
Supply Deolers. For FREE SAMPLE write —
RADIO-MAT SLIDE CO., Dep». V,
222 Ookridge Blvd., Doytono Beach, Fta.
16MM SOUND SUPPLIERS
New Sound Projector Parts — 50% to 80%
discount. Used Projectors, Films, Accesso-
ries. Rental, Sales, Exchange.
Write for free Catalogs.
National Cinema Service
71A Dey St., N.Y.C.
Our Christmas Traditions sfs FAMILY sd
12" LP col $14.50 (with Our Christ-
mas Carols fs and flip side of rec);
single fs $7, rec $4. As a fannily gets
ready to celebrate Christmas the origin
and meaning of the decorated tree,
evergreen, candles, holly, mistletoe,
poinsettias, gifts, the Yule log, creche,
etc. are discussed. 55 fr. Visuaiizetd
in color drawings. All ages.
For more information circle 1 50 on coupon
A Pony For Christmas sfs FAMILY 7 fr
sd 12" LP col $10. Stableman, embit-
tered over death of soldier son, regains
love and faith through selfless love of
small boy who seeks to share his
Christmas gift with his younger step-
brother. Color photographs paralleling
motion picture "The Christmas Spirit."
For more information circle 151 on coupon
Top Secrets mp NEW LIFE 20 min sd col
r$9. Jim Schreiber uses his unique
prowess as a top spinner to illustrate
spiritual truths. True life story of his
activity as a northwoods pioneer mis-
sionary. Family.
For more information circle 1 52 on coupon
SCIENCE: Biology
The African Lion 6fs EBF si col $36 ea
$6. Scenes from Walt Disney film of
African animal life and environment.
JH SH C
For more information circle 153 on coupon
Animal Habitats mp FA 1 0min sd col
$100; b&w $75. Shows specific adap-
tations of animals to varying conditions
in desert, deciduous and evergreen for-
ests, prairie, Arctic-tundra and moun-
tain timberline areas. Award, Cleve-
land Film Festival. Int., JH, SH
For more information circle 154 on coupon
The Arctic Wilderness 6fs EBF si col $36
ea $6. Scenes from Walt Disney mo-
tion picture of same title make a most
impressive account of animal and hu-
man life in the Arctic. JH SH C
For more information circle 155 on coupon
The Basic Nature of Sexual Reproduction
mp INDIANA 15min sd col. Brief re-
view of sex in plants and animals. Na-
ture of the gametes (size, shape, mo-
bility differences between male and
female). SH, C.
For more information circle 156 on coupon
Flat Pictures 3 sets DODSON col $1 per
set of 22 pictures 7x9". a) Birds,
b) Flowers, c) Animals.
For more information circle 157 on coupon
The Living Desert 6fs EBF si col $36 ea
$6. Based on Walt Disney motion pic-
ture classic, the life and environment
of the desert is portrayed very clearly.
JH SH C
For more information circle 1 58 on coupon
SCIENCE: General
Astronomy 2fs UWF si b&w ea $3.50-
The Planets, The Stars. JH SH
For more information circle 159 on coupon
Electronics fs CUAF 37fr si b&w. Apply
Radio, Hi-Fi, radar, TV, and calcula-
tors examples of electronics applica-
tion. History — 1906, 1920, World
War II. Look into the future. SH
For more information circle 160 on coupon
Elementary Science Series fs VISUAL si
col. Teacher-made productions in bi-
ology, physics, chemistry, safety, JH
SH
For more information circle 161 on coupon
Energetically Yours mp SONJ 1 3min sd
col free. Animated cartoon treatment of
evolution of power sources from hu-
man muscle to atomic fission. JH
SH A
For more information circle 162 on coupon
The Geophysical Year fs CUAF 42fr si
b&w apply. Purpose and international
participation. Arctic bases. Electronic
calculators. Rockets, earth satellites.
JH SH
For more information circle 163 on coupon
Primary Science 6fs EBF si col $36 ea $6.
For grades 2-3-4. Night and Day, The
Seasons, Our Weather, The Air, The
Earth, The Night Sky. Prim. Int.
For more information circle 164 on coupon
Russian Rocket to the Moon mp BRAN-
DON 8min sd b&w $30. Animation
treatment of unmanned baby tank,
shot for a 3-stage rocket launched
from a cosmic space ship, refueled by
another guided rocket in outer space.
The tank lands on the moon and ra-
dios back its findings. JH SH C A
For more information circle 165 on coupon
Science Adventures 6mp MOODY 1 2-
1 5min sd col r$6. Each film deals
with young students' reaction to some
natural science phenomenon, and re-
lates science and religion by making
God the ultimate reference for both.
JH SH
For more information circle 166 on coupon
Voice of Sputnik rec MRP 45rpm $1 with
booklet "The Earth Satellite." Actual
signals from Sputnik I; reverse side
gives imaginative dramatization of car-
rier rocket. JH-SH-C.
For more information circle 167 on coupon
Understanding Our Earth: Rocks and
Minerals mp CORONET II min sd col
$100 b&w $55. Detailed description
of three main classes of rocks and their
origin. Many varied uses of rocks and
minerals.
For more information circle 168 on coupon
The Whys of Elementary Science II 4fs
FH si col $20 ea $6. Simple ma-
chines: levers, wedges, wheels, in-
clines, screws, shown by stick dia-
grams. Pri.
For more information circle 169 on coupon
SCIENCE: Physics & Chemistry
The American Engineer mp JAM col free.
Panorama of achievements of 129 en-
gineers, including atom-powered sub-
marine, TV-phone, hunting uranium
with helicopters. JH SH
For more information circle 170 on coupon
Atomic Physics (series) 5fs UWF si
b&w series $17.50 ea $4.00. The
Electron, The Positive Particle, The
Nucleus, Atom Smashers, Uranium
Fission. HS C
For more information circle 172 on coupon
Sound (series) 3mp UWF sd b&w.
Sound Waves 16min $90; Musical
Notes 12min $75; How Television
Works 12 min $75. JH SH C
For more information circle 171 on coupon
SOCIAL STUDIES: Economics
Marketing in Mexico mp FAYERWEATH-
ER 20min sd col $150 r$15. Analysis
of economic classes, buying psychol-
ogy, distribution channels, advertising,
problems of marketing policy. Made
for use in Harvard School of Business
and by businessmen. C A
For more information circle 173 on coupon
SOCIAL STUDIES: Geography
Canada: The Industrial Provinces (Second
Edition) mp EBF 17min sd col $180
b&w $90. Regional geography, Otta-
be your own traffic
Policeman
302
EdScreen & AV Guide — June, 1958
wa, Toronto, Quebec, lumber, nickel,
mills and factories, hydro-electric pow-
er, world trade. Int. JH SH
For more information circle 174 on coupon
Epic of Man (Series) 5fs LIFE col $6.
Five additional titles: The Growth of
Society (59fr); Discovery of Agricul-
ture (55fr); Neolithic Folk Today
I65frl; Coining of Civilization
{79fr); Sumer — The First Great Civ-
ilization (60fr). SH C
For more information circle 175 on coupon
Germany, People of the Industrial West
mp EBF 16min sd col $150 b&w $75.
Orientation map, the Rhine, major
cities, political division East-West,
lumber, vineyards, farms, handicrafts,
the Ruhr, industry. Life of an indi-
vidual mill worker. West Berlin. JH
SH
For more information circle 176 on coupon
Israel — The Land and Its People 7fs
DECJA si col. The titles: This is Is-
rael (65fr), Galilee (54fr), Haifa and
Emek (68fr), The Jordan Valley
(58fr), The Land and Its People
(62fr); The Darom and the Neger
(66fr), Tel Aviv and the Coastal Plain
(70fr) SH A
For more information circle 177 on coupon
Japan mp IFF 25min sd col $250 r$10.
Julien Bryan's comprehensive, thor-
oughly human documentary of life in
post-war Japan. Family life, beautiful
scenery, and the warm human touch
that distinguishes this master picture
maker. JH SH C A
For more information circle 178 on coupon
Kimiko of Japan fs FRIENDSHIP 63fr si
col. Customs, clothing, homes and ac-
tivities of children in a foreign land.
Discussion in test showing indicated
that boys and girls get the idea that
their opposite numbers in other lands
are pretty much the same as they are.
JH
For more information circle 179 on coupon
Letter from Alaska mp NORTHERN
iOmin sd col $175. The northern ter-
ritory as it is today, covered by veteran
author-photographer. Alcan Highway
in winter. Dog-sled races at Anchor-
age. Salmon fishing at Aniak. Gla-
ciers, volcanoes, wildlife, lumber and
the fertile farms of Mantanuska Val-
ley. JH
For more information circle 180 on coupon
Living Wilderness mp NORTHERN 1 Imin
sd col $95. Family visit to Olympic
National Park 850,000 acre wilder-
ness reserve. Influence of climate. In-
dian residents. Squirrel, jays, deer,
a herd of Olympic elk, hot springs,
waterfalls, the ocean shore. Int. JH A
For more information circle 181 on coupon
Mexico, Yesterday and Today 6fs JAM
col $31.50 ea $5.75. The Aztecs,
Cortex, Indians Today, Town and
Country Life, Native hiandicrafts,
Mexico City. Int. JH
For more information circle 182 on coupon
Modern Mexico mp FAYERWEATHER
20min sd col $150 r$t5. Comprehen-
sive survey of political, social and eco-
nomic conditions by Harvard Business
School professor. JH SH C A
For more information circle 1 83 on coupon
The New Japan fs CUAF si b&w apply.
Maps, diagrams, exports, imports, af-
ter-effects of war. Limited arable
land- Industry. Trade barriers. New
democratic constitution. JH SH
For more information circle 1 84 on coupon
Peace Loving Switzerland mp FRITH
16min sd col $160. Surrounded by
larger powers, Switzerland has pre-
served its neutrality for past 150
years. We accompany a class of teen-
age girls on several interesting field
trips, rural and in town. JH-SH
For more information circle 185 on coupon
Peruvians at Work and Play mp W.ED
1 Imin sd col $100. Harvey Cheesman
contrasts old and new, urban and rural
ways of life; occupations, recreation
(including fiesta and a bloodless bull
fight), native animals. Int. JH
For more information circle 186 on coupon
Physical & Mathematical Geogrpahy (se-
ries) 8fs UWF approx 25fr ea $27.50
(3 b&w 4 col) ea b&w $3.50, col
$4.50. Latitude & Longitude b&w;
Longtitude & Time b&w; Day & Night
b&w; Great Winds — Principles col;
Great Winds — Pressures col; Seasons
— Earth & Sun Rays col; Seasons —
Movement of Earth Around Sun col.
For more information circle 187 on coupon
Profile of Pakistan fs TAS 50fr col $6.
East and West areas, land, people,
work, recreation, government, religion.
Dr. Leonard S. Kenworthy stresses
progress made since independence was
achieved. JH SH
For more information circle 188 on coupon
Profile of Puerto Rico fs TAS 50fr col $6.
Dr. Leonard S. Kenworthy stresses
progress made in recent years, largely
through "Operation Bootstrap." JH SH
For more information circle 1 89 on coupon
Russia mp IFF 25min sd col $250. Mod-
ern Russia set in its historical and
geographical background. Agriculture,
housing, industry, education, science
and religion. Narrated by Julien Bryan.
JH SH C A
For more information circle 190 on coupon
Russian Life Today — Inside the Soviet
Union mp BAILEY 2 Imin sd col $195;
b&w $100; r (3-day base) $10 — $5.
Uncensored, authentic photography by
Mr. and Mrs. Frederic Christian. Urban
and rural life, homes, hospitals, the-
atres, schools, stores, farms, inside
Kremlin, JH, SH, C, A
For more information circle 191 on coupon
Yosemite High Sierra Trails mp YOSEM-
ITE 27min sd col free loan. The ex-
hilarating experience of the high places
in the Sierras, crowning the nation's
most varied national park. JH SH C A
For more information circle 192 on coupon
SOCIAL STUDIES: Government
The Living Constitution rec KAYDEN $5.
Dramatic reading (Marvin Miller) of
Constitution, Bill of Rights, Amend-
Advertisement
HELPFUL BOOKS
AUDIO-VISUAL METHODS IN
TEACHING: REVISED AND EN-
LARGED. By Edgar Dole. 544 pp.
Illustrated; and with 49 full-color
plotes. The Dryden Press, 1 1 0 West
57th St.. New York 19, N. Y. 1954.
$6.25.
By William Lewin and Alexander
Frozier. Illustrated. Educational &
Recreational Guides, Inc., 10 Brainerd
Road, Summit, New Jersey. $4.75.
THE AUDIO-VISUAL EQUIPMENT
MANUAL. By James D. Finn. Pub-
lished under the general editorship of
Edgar Dole. 384 pp. 1400 illustra-
tions. The Dryden Press, 1 1 0 West
57th St., New York 19, N. Y. 1957.
$9.50.
EDUCATORS GUIDE TO FREE FILMS.
Compiled and Edited by Mary Foley
Horkheimer and John W. Diffor. Edu-
cotionol Consultant, John Guy Fowlkes.
18th Annual Edition, 1958. Educa-
tors Progress Service, Dept. AVG,
Randolph, Wis. $7.00.
AUDIO-VISUAL MATERIALS: THEIR
NATURE AND USE. Revised Edition.
By Walter Arno Wittich and Charles
F. Schuller. 570 pp. 249 lllustrotions,
14 Color Plates. Horper & Brothers,
49 E. 33rd St., New York 16, N.Y.
1957. $6.50.
EDUCATORS GUIDE TO FREE SLIDE-
FILMS. Compiled and Edited by Mary
Foley Horkheimer and John W. Diffor.
Tenth Annual Edition, 1958. Educa-
tors Progress Service, Dept. AVG,
Randolph, Wis. $6.00.
MANUAL OF AUDIO-VISUAL TECH-
NIQUES. By Robert de Kieffer and
Lee Cochran. 220 poges. 1955. Pren-
tice-Hall, Inc., Englewood Cliffs, New
Jersey, $3.75.
EDUCATORS GUIDE TO FREE TAPES,
SCRIPTS. AND TRANSCRIPTIONS.
Compiled and Edited by Walter A.
Wittich, Ph.D., and Gertie Honson
Hoisted, M.A. Fourth Annual Edition,
1958. Educators Progress Service,
Dept. AVG, Randolph, Wis. $5.75.
MITCHELL'S MANUAL OF PRACTI-
CAL PROJECTION. 450 pp. Illus-
trated and cross-indexed. Covers
every aspect of motion picture pro-
jection. Material presented in easily
understood language — not too tech-
nical, yet technically accurate. Most
complete and practical handbook for
projectionists ever published. Inter-
national Projectionist Pub. Co., 19
West 44 Street, New York 36, N. Y.
$6.00.
TAPE RECORDERS AND TAPE RE-
CORDING. By Harold D. Weiler. 192
pp. Radio Mogozines, Inc.. P. O. Box
629, Key ES, Mineola. N. Y. 1956.
$2.95 or $3.95 (hard cover). Writ-
ten for the omoteur and semi-profes-
sional tope recordist, the book gives
special emphasis to the use of tope
recording in educotion.
STANDARDS OF PHOTOPLAY AP-
PRECIATION. A Course of Study in
Photoplay Appreciation, Including a
Photoplay Approoch to Shakespeare.
A WINDOW TO THE CHILD'S MIND
— Alpork's New Educational Hand-
book by Dorothy R. Luke, 268 pp.
The first authentic analysis of Helen
Porkhurst's recorded interviews with
children. An indispensable guide for
teachers. 1955 Storbridge Publica-
tions, P.O. Box 574 Grand Central
Station, New York 17. N.Y. $3.50.
EdScreen & AV Guide — June, 1958
303
ments, choral and musical background.
Int. J-SH
For more information circle 193 on coupon
The Constitution and Employment Stand-
ards mp INDIANA 28min sd bCrw
$125. The American governmental
system of checks and balances is illus-
trated in the test of the constitutionality
of the 1938 Fair Labor Standards Act.
(U. S. vs. Darby) A Georgia mill
owner challenges the law on grounds
of States Rights and 5th Amendment.
He wins in the lower court but the
Supreme Court upholds Congress under
a broader interpretation of "interstate
commerce." HS C
For more information circle 194 on coupon
This is TVA mp TVA 29min sd col free.
The 25-year-old resources develop-
ment program in the Tennessee Valley.
How dams operate for flood control,
navigation and power production. JH
SH
For more information circle 195 on coupon
SOCIAL STUDIES:
History & Anthropology
Abe Lincoln and His Stepmother mp
CAR b&w 36min $135. Sally Bush
Lincoln senses the boy's latent great-
ness and wins his trust. Ronnie Lee
and Rita Lynn. JH SH
For more information circle 196 on coupon
Africa: Explosive Continent fs NYTIMES
b&w $2.50 60fr. Strategic importance
to West, resources, receding pattern
of colonialism, disease and ignorance,
tribal slavery, racial conflict, Nasser's
ambitions, Russia's foothold. SH
For more information circle 197 on coupon
Builders of America fs (series) TAS col.
$6 ea. Now ready: George Washing-
ton; Abraham Lincoln. Gertrude
Jacobs, teacher; Henry Kiefer, illus-
trator. Int.
For more information circle 198 on coupon
Canadian History 6fs. BOWMAR si col
$5 ea. Lord Selkirk, Colonizer; New
France; Gen. James Wolfe; La Veren-
drye; Jacques Cartier; Samuel Cham-
plain. The Story of the Confederation,
b&w $3. Int. JH
For more information circle 199 on coupon
Castle Dangerous mp CAR b&w 26 min
$135. French Canadian 14-year-old
hoodwinks attacking Iroquois into be-
lief that an all but empty fort is
manned by large force. Susan Luckey,
Walter Woolf King. One of the "Now
It Can Be Told" TV programs- JH
For more information circle 200 on coupon
The Consort mp CAR b&w 26 min $1 35.
Albert, prince of Saxe-Coburg-Gotha,
becomes consort to England's Queen
Victoria, and eventually wins respect
for his intelligence and ability. From
"Now It Can Be Told" TV series. Rob-
ert Vaughn, Judi Boutin. SH
For more information circle 201 on coupon
The Eric Canal rec ENRICHMENT. Based
on Samuel Hopkins Adams Hallmark
book, this recording tells of the tribula-
tions and final success in the building
of the canal. Flip side carries similar
treatment of The First Overland Mail,
a 23-day cross-continent trip. JH
For more information circle 202 on coupon
The Gadfly CAR b&w 26 min
$135. Thomas Mitchell in the role of
Socrates, stinging a lethargic Athens
into action and paying for his non-
conformism with his life. SH
For more information circle 203 on coupon
The Gingerbread Man mp CAR 26min
b&w $135. George Vv'ashington's per-
sonal baker, Christopher Ludwig,
American spy, persuades many Hes-
sian soldiers to lay down their arms
and come over to the side of the
colonial freedom fighters. Played by
Hugo Haas. JH SH
For more information circle 204 on coupon
Golden Anniversary mp LEWIS 60min.
sd b&w r$10. Compendium of his-
toric news-reels includes World War
1 , the giddy '20's, depression '30's and
the whole panorama of the 20th cen-
tury's first half. Exclusive source, jh
SH C A
For more information circle 205 on coupon
Grandpa Changes the World mp CAR 26
minb&w$135. Hollywood stars Thomas
Mitchell and Reginald Denny drama-
tize the famous Peter Zenger trial that
established freedom of the press. One
of CBS "Now It Can Be Told" pro-
grams. JH SH
For more information circle 206 on coupon
Plains Indians Culture 6mp EFLA sd col.
Old Chief's Dance 9 min $75. Talk-
ing Hands, 20 min. $190. . . universal
sign language.. War Dance 12 min.
$125. Indian Musical Instruments
13 min $130. Story of the Peace
Pipe (Ceremonial Pipes) 16 min
$160. Also Tipi-How mp 12 min
col $100, b&w $50 ■ — how Plains
Indians erected their tipi. JH SH C
For more information circle 207 on coupon
Stars and Stripes on Display mp INDIANA
1 4 min sd color. Proper method of
displaying and paying respect to the
flag. Int. JH SH
For more information circle 208 on coupon
FREE INFORMATION SERVICE COUPON
To EdSCREEN & AVGUIDE, 2000 Lincoln Pork West, Chicago 14, III.
I om interested in receiving more information or o demonstration of the item
or Items I hove indicated by encircling the code numbers corresponding with
code numbers on listings of new A-V materials and equipment in your June
1958 issue:
101 102 103 104 105 106 107 108 109 110 111 112 113 114
115 116 117 118 119 120 121 122 123 124 125 126 127 128
129 130 131 132 133 134 135 136 137 138 139 140 141 142
143 144 145 146 147 148 149 150 151 152 153 154 155 156
157 158 159 160 161 162 163 164 165 166 167 168 169 170
171 172 173 174 175 176 177 178 179 180 181 182 183 184
185 186 187 188 189 190 191 192 193 194 195 196 197 198
199 200 201 202 203 204 205 206 207 208 209 210 211 212
213 214 215 216 217 218 219 220 221 222 223 224 225 226
227 228 229 230 231 232 233 234 235 236 237 238 239 240
Name
Organization or School..
Address
United States in a Troubled World 1920-
1945 9 fs. EYEGATE si col $25 ea
$4. Covers period from end of World
War 1 to Japan's surrender. Boom,
Depression, International Cooperation.
Int JH SH
For more information circle 209 on coupon
World History — The Classical Age fs
SVE col Series of 4 — $23; each $6.
Individual titles: "The Helenic
Greeks," "The Hellenistic Greeks,"
"The Roman Republic," "The Roman
Empire." Maps, photos, drawings,
quiz. JH
For more information circle 210 on coupon
SOCIAL STUDIES: Social Problems
All The Way Home mp DYNAMIC 30-
min sd b&w $150 with 50 discussion
guides and sfs The Good Neighbor.
Dramatic documentary of community
thrown into panic when a family
stops in front of a "For Sale" sign.
Responsible community leadership ex-
poses "property values" fallacy and
makes strong appeal to democratic
decency. Guide by New York Univer-
sity Center for Human Relations. SH
A TV
For more information circle 211 on coupon
Crisis in Leavittown, Pa. mp DYNAMIC
30 min sd b&w $150 with 50 discus-
sion guides and free sfs "The Good
Neighbor. Interviews pro and con on
integration of first Negro family to
move into that community. Comment,
analysis and discussion guide by New
York University Center for Human Re-
lations. Community groups only.
For more information circle 212 on coupon
Crossroads at Cedarmont fs FRIENDSHIP
64fr si b&w $3. Negro family moves
into town where they had reason to
expect they would be accepted without
incident. The church as well as the
community at large has mixed re-
actions. Open end contributes to
further discussion. JH SH C A
For more information circle 213 on coupon
Mid East Crisis mp BFC 29 min sd col
$180. Presents in documentary style
— clearly and graphically • — the prob-
lems plaguing this area and the Chris-
tian viewpoint about them. SH A
For more information circle 214 on coupon
Not Lett to Chance mp EFLA 20 min
b&w $100. Indiana University role-
playing techniques demonstrate road to
concerted action on community pro-
jects. SH C A
For more information circle 215 on coupon
Unlearning Prejudice mp ADL 30 min sd
b&w r $1.00. Kinescope of "Open
Mind" TV show featuring Elmo Roper,
Marie Jahoda, Benjamin R. Epstein,
Richard D. Heffner, moderator. ADL
audio-visuals used. A discussion starter.
Sh, C, A.
For more information circle 216 on coupon
NEW PUBLICATIONS
Bailey Films 1958 Catalog lists over 100
educational films, many not previously
announced. Preview or rental. Free.
For more information circle 217 on coupon
Blue Print for An Audio- Visual Program.
Helpful suggestions on types of films
available, where to get them, how to
use them effectively, and how best to
set up A-V equipment. Victor Ani-
matograph Corp., Plainville, Conn., or
any Victor dealer. Free.
For more information circle 218 on coupon
Art Slides Catalog illustrated, free. Art
Council Aids.
For more information circle 219 on coupon
Complete Numerical Catalog of Columbia
Records. $3 including monthly sup-
plement service. Columbia Records.
For more Information circle 220 on coupon
304
EdScreen & AV Guide — June, 1958
Coronet Films 1958-9 Catalog. Colorful
detailed description of over 800
Coronet productions, indicating grade
level and subject matter utilization,
and giving an account of Coronet re-
search, production and service resources
and policies. 95 pages. Free.
For more information circle 221 on coupon
Denoyer-Ceppert 1958 Catalog includes
such completely new additions as
Earth-Curved Maps; mathematical
geography materials applicable for
study of science in world of space;
visual relief and relief-like maps; and
a series of world history maps. Also
school year map calendar featuring
17x11" Visual Relief Map of North
America. Free.
For more information circle 222 on coupon
Familiar Hymns and Favorite Bible Verses.
35 mm color slides. Catalog and
sample 10c. Inter-American Features.
For more information circle 223 on coupon
Film Associates: "Films for the Kinder-
garten-Primary Grades," describes 6
films in novel, attractive booklet.
For more information circle 224 on coupon
Filmagnetic Camera Catalog, illustrated,
free. Berndt-Bach, Inc.
For more information circle 225 on coupon
For a better-read, better-informed Amer-
ica. Series of three pamphlets promot-
ing recognition of library services.
American Library Association. 50 E.
Huron St., Chicago 1 1, 111.
For more information circle 226 on coupon
Good Bulletin Boards Can Improve Human
Relations 21 p mimeo, 50c. Attractive,
well-illustrated how-to-do-it book,
punched for 3-ring binder, excellent
source list of materials. National Con-
ference of Christians and Jews. 1 50
W. Boston Blvd., Detroit 2, Mich.
For more information circle 227 on coupon
News in the Trade
Color Filmstrip Service
for Educational Producers
A scene in the Manhattan Color Lob
filmstrip on "Robinson Crusoe," proc-
essed for Dr. William Lewin's series of
Photoplay Filmstrips.
Let us do all or part of the work
you require in color processing.
No order too small or too large
for our special educational de-
partment.
Manhattan Color Laboratory
210 W. 65th St., New York 23
TRANSFILM WINS AWARD
Transfilm Incorporated (N.Y.) recently re-
ceived an award for its motion picture "A
Moon Is Born," when Scholastic Teacher Maga-
zine presented its eighth annual sponsored
film awards at the Advertising Club of New
York. Produced for the International Busi-
ness Machines Corporation, the animated film
was the first motion picture visualization of
the launching and tracking of the Project Van-
guard earth satellite. It has been shown
widely on television and in motion picture
theaters in more than twelve countries.
COLBURN MAKES CHANGE
John Colburn and Henry Ushijima have ac-
quired full ownership of Colburn Film Serv-
ices, Inc., and have changed the name to John
Colburn Associates, Inc.
The present company is divorced completely
from the film Laboratory John and his brothers
originally owned.
Under the present reorganization plan, John
E. Colburn as President, will continue as the
active business and financial head while Henry
Ushijima, in addition to his duties as Vice
President, becomes Executive Producer for the
firm.
SVE OFFERS BONUSES
A Special Summer Promotion — "BUY NOW
— PAY IN SEPTEMBER" of interest to all
purchasers of filmstrips and slides has been
announced by the Society For Visual Education,
Inc., Chicago.
This special and unusual event provides a
$64.50 Graflex "Century 35" camera, com-
plete with carrying case and flash attachment,
free of extra cost, with each $190.00 order
for SVE filmstrips and/or slides and a $17.95
Radiant 40" x 40" tripod "Leader" screen with
each order totaling $75.00. The offer expires
July 31, 1958.
MARCELLUS BUYS MIRACLE 16MM
The Marcellus Mfg. Co. of Belvidere, III. has
purchased the Miracle 16mm sound projector
from the C. O. Baptista Co. of Wheaton, 111.
and plans to promote the unit on the com-
mercial market, via AV dealers.
ADDRESS CHANGES
Compco Corporation, now at 1800 N. Spauld-
ing Ave., Chicago 47, 111. Telephone un-
changed: EVerglade 4-1000. Almost twice
as much space and greatly improved facili-
ties.
Audio-Visual Research, now at 523 S. Plymouth
Court, Chicago 5, 111.
FERGUSON & LANTZ RETURN
Alexander Ferguson and Donald Lantz have
just returned from a stay of several months in
the Holy Land, where they made motion pic-
tures and stills for filmstrips, in a series tenta-
tively titled "Shepherd Life in Biblical Times,'
"Homeland of Jesus," and "Jerusalem." Two
further series will deal with the geography and
archeology of Palestine.
BESELER BUYS POC
Projection Optics Co., Rochester, N. Y., has
been bought by the Charles Beseler Co., East
Orange, N. J. The Rochester plant will con-
tinue in the production of lenses and precision
optical equipment, under direction of Philip
Berman, who has been named president.
GRUBER APPOINTS DISTRIBUTOR
Jack C. Coffee Co. (710 Seventeenth St., N.
Chicago, 111.1, has been appointed exclusive
distributor for the Gruber Products Co. line of
Wheel it mobile projection stands.
P@yiTH
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'OH — tell Mr. Rodney I'm sorry
. . . I MEANT tomorrow morning."
DON'T WAIT
TO PROLONG
THE LIFE OF
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The Famoua
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FILM PROTECTIVE PROCESS
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Look for Vacuumate on the Leader!
The Vacuumate Proceaa la Available to
You in Key Citiea Throughout the U.S.
Write for Information Now
Vacuumate Corp., 446 W. 43ni St., N. Y.
SCIENCE
FILMSTRIPS
SINCE 1931
SINCE 1931
MADE BY TEACHERS FOR TEACHERS |
BIOLOGY
HEALTH & SAFETY
PHYSICS
GENERAL SCIENCE
CHEMISTRY
MICROBIOLOGY
BIKE SAFETY
BUS SAFETY
NEW— Elementory Science Series In
Brilliant Spectrocolor
VISUAL
SCIENCES
■ox 599E
Suftem, New York
FILM SERVICES
TO PRODUCERS OF
16MM MOTION
PICTURES AND
FILMSTRIPS
Sound Recording
Magnetic Transfer
Editing ond Matching
Titles and Animation
Colburn Color Positives
Magno-Striping
Filmstrip Animation
Slide Duplicating
GEO. W. COLBURN
LABORATORY
INCORPORATED
164 No. Wacker Drive, Chicago 6
Telephone DEarborn 2-6286
EdScreen & AV Guide — June, 1958
305
DIRECTORY OF LISTED SOURCES
ADL Anti-Defamation League of B'nai B'rith
515 Madison Ave., N. Y. 22.
ART COUNCIL Aids, Box 641, Beverly Hills,
Calif.
AUSTRALIAN NEWS & INFO. BUREAU, 636
5th Ave., New York, N. Y.
BAILEY Films Inc., 6509 DeLongpre Ave.,
Hollywood 28.
BEAR — Frank Bear Film Production, Inc., 3426
Bay Front Place, Baldwin, N. Y.
BFC: Broadcasting and Film Commission, Na-
tional Council of the Churches of Christ in
the U.S.A., 220 Fifth Avenue, New York I.
BERNDT-BACH, Inc., 961 N. Mansfield Ave.,
Hollywood 38, Calif.
BOWMAR, Stanley, Co. Inc., 12 Cleveland St.,
Valhalla, N. Y.
BRANDON Films Inc., 200 W. 57 St., New
York 19.
BTL: Blonder-Tongue Laboratories Inc., 9
Ailing St., NewarV 2, N. J.
CAR, Carousel Films, Inc., 1501 Broadway,
Suite 1 503, New York 36, N. Y.
CINEMA 16, 175 Lexington Ave., New York 16.
COLWIL — Colonial Williamsburg, Film Distri-
bution Office, Williamsburg, Va.
COLUMBIA RECORDS, 799 Seventh Ave., New
York 19.
CONTEMPORARY Films Inc., 13 E. 37 St., New
York 16.
CORONET Films, 65 E. South Water St., Chi-
cago I.
CUAF — Current Affairs Films, 527 Madison
Ave., New York 22.
DAWSON, Larry Dawson Productions, 617 Mis-
sion St., San Francisco 5, Calif.
DECCA Records, 50 W. 57 St., New York 19.
DECJA — Department of Education and Culture
of the Jewish Agency, 16 E. 66th St., New
York.
DENOYER-Geppsr Co., 5235 Ravenswood Ave.,
Chicago 40.
DODSON — Joseph Dodson Picture Co., Box
349, Bradley, III.
DOVER Records, 920 Broadway, New York City.
DYNAMIC Films, Inc., 112 W. 89th St New
York 24, N. Y.
EBF: Encyclopaedia Brifannica Films Inc., 1150
Wilmette Ave., Wilmette, III.
ENRICHMENT Teaching Materials, 246 Fifth
Ave., New York I .
E&RG: Educational & Recreational Guides Inc
10 Brainerd Rd., Summit, N. J.
EYE Gate House Inc., 146-01 Archer Ave
Jamaica 35, N. Y.
FA: Film Associates of California, 10521 Santa
Monica Blvd., Los Angeles 25.
FAMILY Films Inc., 5823 Santa Monica Blvd
Hollywood 38.
FASLA, Filmstrip and Slide Laboratory 292
M,®/*?P ^*' Toronto 7, Ont., Canada'. Box
634 Niagara Falls, N. Y.
FAYERWEATHER, Prof. John, Room 112, Baker
Library, Soldiers Field, Boston 63, Mass.
FH: Filmstrip House, 347 Madison Ave. New
York 17.
FOLKWAYS Records and Service Corp 1 I 7 W
46 St., New York 36.
FRIENDSHIP Press, 257 Fourth Ave., New York
10.
FRITH Films, 1816 N. Highland Ave., Holly-
wood 28.
HARCOURT Brace & Co., 383 Madison Ave.,
N. Y. 17.
IFF: International Film Foundation, 270 Park
Ave., New York 17.
INDIANA University, Audio - Visual Center,
Bloomington.
INTER-AMERICAN Features, Jenkintown, Pa.
JAM Handy Organization, 2821 E. Grand Blvd.,
Detroit 1 1 .
KAYDEN Records, 2754 Ventura Blvd., Studio
City, Calif.
LANGUAGE Training Aids, 12101 Valleywood
Drive, Silver Spring, Md.
LEWIS Film Service, 1425 E. Central, Wichita
2, Kan.
LIFE Filmstrips, 9 Rockefeller Plaza, New York
20.
LITERACY, Committee on World Literacy and
Christian Literature, 156 Fifth Ave., N.Y. 10.
LONG Filmslide Service, El Cerrito, Calif.
M-G-M Records, 701 Seventh Ave., New York
19.
MHFB: Mental Health Film Board, Film Service
Department, 13 E. 37 St., New York 16.
MILLS Music Co., 1619 Broadway, New York
19, N. Y.
MOODY — Moody Institute of Science, Moody
Bible Institute, Film Dept., 820 N. LaSalle
St., Chicago 10, III.
MRP: Mooney - Rowan Publications, Severna
Park, Md.
NEW LIFE Films Foundation, 1223 W. Wilcox,
Peoria, III.
NORTHERN Films, 1947 14th Ave., N., Seat-
tle 2.
NYTIMES, Office of Educational Activities, 229
West 43rd St., New York 36.
PENTRON, Inc., 788 S. Tripp Ave., Chicago 24,
III.
PHONOTAPES Inc., 248 W. 49 St., New York
19.
SELECT Film Library, 138 E. 44th St., New
York 17, N. Y.
SONJ— Standard Oil of New Jersey, 30 Rocke-
feller Plaza, N. Y. 20.
STANSI Scientific Co., 1231 N. Honore St.,
Chicago 22.
SVE: Society for Visual Education Inc., 1345
W. Diversey Pkwy., Chicago 14.
TAS: Teaching Aids Service, Visual Education
Building, Floral Park, N. Y.
TVA — Tenessee Valley Authority, Information
Office, Knoxville, Tenn.
UWF: United World Films, 1445 Park Ave.,
New York 29.
VICTOR Animatograph Corp., Division of The
Kalart Co., Inc., Plainville, Conn.
VISUAL Sciences, Suffern, N. Y.
WED — Wedberg-Lutes Associates, 1 1 04 Fair
Oaks Ave., South Pasadena, Calif.
WILSON, H. W., Co., 950 University Avenue,
New York 52.
YOSEMITE Park and Curry Co., Yosemite Na-
tional Park, Calif.
BOOKLET REQUEST COUPON
To EdSCREEN b AVGUIDE, 2000 Lincoln Pork West BIdg., Chicago 14, III.
Send me booklets offered by the following advertisers in this June issue.
The numbers of the advertisers are listed as follows:
NAME (print) -
ADDRESS
ADVERTISED IN THIS ISSUE
Following is a list of the advertisers in this
issue and the products advertised. If you
wish free booklets and other information
about these products, use the coupon below.
rything in electronics,
Spencer
( 1 ) Allied R^dio
page 294
{ 2 ) American Optical Co. — AO
Opaque projector, page 277
{ 3 ) Audiofile — library of recordings appraisal
service, page 294
( 4 ) Audio-Master Corp. — record and tran-
scription players, page 294
( 5 ) Bailey Films, Inc. — Design & Space car-
toon films, page 293
( 6 ) Bell & Howell — Specialist 399 Filmo-
sound projector, page 267
( 7 ) Beseler Co., Chas. — Vu-Graph overhead
projector, page 293
( 8 ) Brice, Arthur T. — Phase films, page 302
( 9 ) Califone Corp. — phonographs, players,
sound systems, page 294
(10) Camera Equipment Co., Inc. — cameras
and photographic accessories, page 272
(11) Camera Mart Inc., The — Ecco No. 1500
film cleaners, page 297
(12) Cofburn, George W. — service to produc-
ers of motion pictures, slides, slidefilms,
page 305
(13) Dowling Pictures, Pat — "Earthworms"
film, page 292
(14) DuKane Corp. — Recordmaster for "Dis-
cussional Control," page 278
(15) Eastman Kodak Co. — Pageant 16mm
Sound Projector AV-085, page 273
(16) Educational & Recreational Guides, Inc.
— photoplay filmstrips and Study Guides,
page 299
(17) Educational Film Library Association —
"Protoplasm" T. H. Huxley's film, page
290
(18) Fiberbilt Case Co. — Film shipping cases,
page 297
(19) Film Associates of Calif. — "Wild Animal
Families" film, page 293
(20) Florman & Babb — Magic Mylar tape and
splicing blocks, page 301
(21) Harwald Co., The — Movie-Mite projector,
page 278
(22) Indiana University — Educational films,
page 292
(23) International Film Bureau, Inc. — Foster
Rewind, page 292
(24) Johnson & Johnson — "Bathing Time for
Baby" film, page 276
(25) Keystone View Co. — Multi-purpose over-
head projector, page 274
(26) Levolor Lorentzen Co. — Skylight A-V
blinds, page 266
(27) Lewis Film Service — "On the Water-
front," film, page 302
(28) Long Filmslide Service — "Signs We See"
five color filmstrips, page 302
(29) Louis DeRochemont Assoc. — "Albert
Schweitzer" film, page 292
(30) Manhattan Color Laboratory — color film-
strip service, page 305
(31) Moody Institute of Science — Educational
films, page 269
(32 ) National Cinema Service — 1 6mm sound
suppliers, page 302
(33) Newcomb Audio-Products Co. — classroom
record players and radios, page 295
(34) North American Philips Co., Inc. —
Noreico "Continental" tape recorder,
page 268
(35) Peerless Film Processing Co. — film re-
conditioning, page 291
(36) Portafilms — "Be Your Own Traffic Po-
liceman" film, page 302
137) Radio-Mat Slide Co. — slide mats, page
302
(38) Rapid Film Technique — film rejuvenation,
page 302
(39) Robins Industries, Inc. — Gibson Girl tape
splicers, page 295
(40) Stik-A-Letter Co., The — professional let-
tering techniques, page 302
(41 ) Technical Services, Inc. — 16mm projec-
tors, page 275
(42) United Artists — "The Vikings" filmstrip
and study guide, page 271
(43) Vacuumate Corp. — film protective proc-
ess, page 305
(44) Victor Animatograph Corp., a Division of
Kalart Co.- — 16mm sound projectors,
16mm viewer, page 308
(45) Visual Science — science filmstrips, page
305
(461 Webster Electric — 310 Ekotape with A-V
Control Center, page 289
(47) World Affairs Center — "Your World In
Crisis" kinescopes, page 270
306
EdScreen Cr AV r.uiHp — June 1 QSS
TRADE DIRECTORY FOR THE AUDIO-VISUAL FIELD
KEY: ipi — producers, importers. IM> — manufacturer!. (D) — dealers, distributors, film rental librories, pro|ection services.
Where a primary source also offers direct rentol services, the double symbol (PD) appears.
FILMS
FILMSTRIPS
PRODUCTION EQUIPMENT
Association Films, Inc. (PD)
Headquarters:
347 Madison Ave., N. Y. 17, N. Y
Regional Libraries:
Broad at Elm, Ridgefield, N. ).
561 Hillgrove Ave., La Grange, 111.
799 Stevenson St., Son Francisco, Col.
1 1 08 Jackson St., Dollas 2, Tex.
Bailey Films, Inc. <PD)
6509 De Longpre Ave., Hollywood 28, Cal.
Bray Studios, Inc. (PD)
729 Seventh Ave., New York 19, N. Y.
Broadman Films (PDI
127 Ninth Ave., North, Noshville 3, Tenn.
Contemporary Films, Inc. (PD)
13 E. 37th St., New York 16, N. Y.
Coronet Instructional Films (P)
Coronet BIdg., Chicago 1, 111.
Dowling — Pat Dowling Pictures (PD)
1056 S. Robertson Blvd., Los Angeles 35, Col.
Family Films
5823 Santa Monica Blvd., Hollywood 38, Col.
Ideal Pictures, Inc. (D)
Home Office:
58 E. South Water St., Chicooo 1, HI.
Branch Exchanges:
2161 Shattuck Ave., Berkeley 4, Col.
4336 W. Sunset Blvd., Los Angeles 29, Col.
714 - 18th Street, Denver 2, Colo.
1331 N. Miami, Miami 32, Fla.
52 Auburn Ave., N.E., Atlanta 3, Go.
58 E. South Water St., Chicago 1, III.
1108 High St., Des Moines, la.
422 W. Liberty St., Louisville 2, Ky.
1608 St. Charles Ave., New Orleans 13, Lo.
102 W. 25th St., Baltimore 18, Md.
40 Melrose St., Boston 16, Moss.
13400 W. McNichols, Detroit 35, Mich.
1915 Chicago Ave., Minneapolis 4, Minn
1402 Locust St., Konsas City 6, Mo.
3743 Gravois, St. Louis 16, Mo.
1 558 Moin St., Buffalo 9, N. Y.
233-9 W. 42nd St., New York 36, N. Y.
137 Pork Ave., W., Mansfield, Ohio
214 Third Ave., Pittsburgh 22, Po.
1239 SW 14th Ave., Portland 5, Ore.
18 So. Third St., Memphis 3, Tenn.
1205 Commerce St., Dallas, Tex.
54 Orpheum Ave., Salt Lake City, Utoh
219 E. Mam St., Richmond 19, Va.
1370 S. Beretania St., Honolulu, T.H.
International Film Bureau
57 E. Jackson Blvd, Chicago 4, ill.
(PD)
Knowledge Builders (Classroom Films) (PD)
Visual Education Center BIdg.,
Floral Park, N. Y.
Portafilms
Orchard Loke, Mich.
(PD)
United World Films, Inc. IPD)
1445 Pork Ave., New York 29, N. Y.
542 S. Dearborn St., Chicago 5, Ml.
6610 Melrose Ave., Los Angeles 38, Col.
287 Techwood Dr., NW, Atlanto, Gu.
2227 Bryan St., Dallas, Tex.
5023 N. E. Sondy Blvd., Portland 13, Ore.
1311 N. E. Boyshore Dr., Miami, Flo.
Children's Reading Service
1078 St. John's Ploce, Brooklyn 13, N. Y.
Filmock Studios
1329 South Wobosh, Chicago 5, III.
530 Ninth Avenue, New York, N. Y.
Enrichment Materials Inc. (PD)
246 Fifth Ave., New York 1, N. Y.
Society for Visual Education (PD)
1345 Diversey Parkway, Chicago 14
Teaching Aids Service, Inc. (PDI
Lowell Ave. & Cherry Lane, Florol Park, N.Y.
31 Union Square West, l^lew York 3
Vliuol Sciences
599E— Suffern, N. Y.
(PD)
SLIDES
Key: Kodochrome 2x2. 3% x 41/4 or larae>
Filmack Studios (P.2 and 4)
1329 South Wabash, Chicago 5, III.
630 Ninth Avenue, New York, N. Y.
Keystone View Co. (PD-41
Meadville, Po.
Radio-Mot Slide Co., Inc. (P-2, 4)
22 Ookridge Blvd., Doytono Beoch, Fla.
FILMSTRIP, SLIDE O OPAQUE PROJECTORS
Graflex, Inc.
(SVE Equipment)
Rochester 3, New York
<M)
Vlewlex, Incorporated (Ml
35-01 Queens Blvd., Long Islond City, N. Y.
LABORATORY SERVICES
Capital Film Service
224 Abbott Road, East Lansing, Mich.
24-hour service on black-and-white and Ansco
Geo. W. Colburn, Inc.
164 N. Wacker Drive, Chicogo 6, III.
Peerless Film Processing Corp.
165 W. 46th St., New York 36, N.Y.
Rapid Film Technique
37-02 27th St., Long Island City 1, N.Y.
MOTION PICTURE PROIECTORS & SUPPLIES
Graflex, Inc.
(Ampro Equipment)
Rochester 3, N. Y.
(M)
Bell & Howell Co. <M)
7117 McCormick Rood, Chicago 45, 111.
Compco Corporation (M)
2251 St. Paul Ave., C^iicago 47, 111.
Eastman Kodok Company
Rochester 4, New York
(M)
RCA- Victor <MJ
Radio Corp. of Americo, Camden, N. J.
Comera Equipment Co. (MD)
3 1 5 W. 43rd St., New York 36, N. Y.
Comoro Mart (MO)
1845 Broadway, New York 23, N. Y.
Flormon O Babb (MD)
68 W. 45th St., New York 36, N. Y.
S.O.S. Cinema Supply Corp. (MD)
602 W. 52nd St., New York 19, N.Y.
6331 Hollywood Blvd., Hollywood 28, Cal.
RECORDS
Children's Reading Service
1078 St. John's Place, Brooklyn 13, N.Y.
Enrichment Moteriols Inc. (PDI
246 Fifth Ave., New York 1, N. Y.
RECORDERS — PLAYERS
Allied Radio Corporation (MD)
1(X) N. Western Ave., Chicago 80, 111.
Graflex, Inc. (Ml
(Ampro Equipment)
Rochester 3, N. Y.
SOUND SYSTEMS
Allied Radio Corporation (MD>
100 N. Western Ave., Chicago 80, III.
DuKone Corporation (Ml
St. Charles, Illinois
SCREENS
Radiant Manufacturing Co.
1204 So. Talman Ave., Chicago 8, III.
SOUND SLIDE PROIECTORS
OuKone Corporation
St. Charles, Illinois
IM)
Local AV Dealers
Illinois
AMERICAN FILM REGISTRY
1018 S. WABASH AVE.
Chicago 5, III.
New Jersey
L. KALTMAN & SON, INC.
287 Washington Street, Nework, N. J
Ohio
M. H. MARTIN COMPANY
1118 Lincoln Way E., Mossiilon, Ohio
Victor Animotogroph Corp.
Dovenport, Iowa
(M)
CLASSIFIED
WORLD'S FAIR BRUSSELS, complete
coverage; THIS IS RUSSIA, 300 scenes
from universal-international documentary
film; ATTILIO CATTI'S SAFARI IN
AFRICA. 13,000 subjects in 35mm
color slides. Send 25 cents for catalog
to MESTON'S TRAVELS, INC., 3801 N.
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■ O^S if h ~~~ ~—
^°""d drum?"^ stationary
U ^«p^ ''°""ec^^;r;^rV~-----X£'!" damage
^?% more lilu^ ""t^ WarkTlT^ ^ -SI'
L/ p. ""^"sparent fiTT ~-
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^_-;^^^^^^^ , ppr^^i:iI21.floor^__J^' "P on any Jev^
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ONLY VICTOR OFFERS SO MANY IMPORTANT FEATURES
The above 10 points give a quick picture of the
advanced features you should expect in a modern
16 mm sound projector. Only a Victor brings you
all of them. And with every Victor you also get
the "standard" features of all quality sound pro-
jectors, including 2 speeds for sound and silent
film, still picture, and reverse projection.
Particularly important is Victor's new red,
white and blue color-coded threading. Color lines
on projector clearly show where to thread and the
sequence of threading. Other time-proven fea-
tures—exclusive with Victor— are safety film
trips, top-mounted reels, and power rewinding
with no change of belts or reels.
Victor was first to develop 16 mm projectors
and through the years Victor has been first to
perfect improvements that assure finest pictures
—finest sound— easiest operation. Victor long has
been the choice of A-V experts in 73 countries.
NEV^ VICTOR VIEWER
The first profes-
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Victor Assembly 10 — Lightweight projector for small
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VICTOH.
ANIMATOGRAPH CORPORATION
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PLAINVILLE, CONNECTICUT
EDUCATIONAL
& AUDIO-VISUAL GUIDE
CLEVE^LAND »»UBUC UBn>M
COMPLETE AUDIO-VISUAL CONVENTION 'cOVERAGE
National A-V Association fw^^^^u^^^^
Educational Film Library Association >
Religious A-V Conference
A-V Workshop for Agricultural Leaders
Workshop for Industrial Training Directors
A-V Conference of Medical & Allied Sciences
A-V Activity Keeps This Traffic ROLLING!
,^^sriiy
1958
National
Audlo-Vlsiiul
Coiiveiitioii
ami
Exliiliit
CHICAGO
Here centers eacli year, the dynamic
Circle that starts with the field's
(growing needs, met more and more
effectively l»y the common effort of
audio-visual manufacturer, producer,
dealer and user.
SCH00^5
More than 40 schools and colleges
use GPL/NTS TV equipment
INVESTIGATE!
See a demonstration in your own school!
1. YOU'LL SEE the best in closed circuit TV equipment, made by GPL, one of
the leading manufacturers of military, broadcast, industrial and instructional
TV You'll see the GPL View-Finder Camera - of highest quality; meets profes-
sional broadcasting standards. Like all General Precision Laboratory TV equip-
ment, it is simple to operate, dependable, efficient, versatile, and economical
2. YOU'LL SEE a full line of cameras and acces-
sories for all closed circuit uses -the most com-
plete line available anyv»here. Fixed classroom
camera shown (at Port Chester High) operates unat-
tended, clear pictures give every student a "front-
row" seat at science, shop or other demonstrations.
3. SINGLE UNIT CAMERA
by GPL, a system v*ith built-
in controls, complete in it-
self. Add-to feature permits
the addition of accessories
as needed.
4. BRIGHT, WALL-SIZE PICTURES are available by
using the GPL Projection TV System. As fev» as 100
and up to 1,000 students, teachers, and parents can
easily watch closed circuit programs, or educational
broadcasts "off the air," in school auditoriums, or
in large, multi-purpose rooms.
5. YOU'LL GET the most comprehensive service for
all your TV needs from Educational Television Products,
a division of National Theatre Supply -a GPL sister-
company. NTS has branches coast to coast; a collect
call will promptly bring a technically trained NTS man
anywhere to help you plan a tailor-made system.
6. NTS assumes complete responsibility for
delivery and installation, and the man from NTS
instructs students and teachers in the proper
operation of the equipment. Round-the-clock
service insures that your GPL/NTS Instructional
TV equipment will never miss a class!
I N VESTIGATE! Don't settle for any closed circuit
television until you've seen a free demonstration
of GPL/NTS TV in your own school! Write or
phone, collect, to Mr. H. Bamett, Director, Edu-
cational Television Products Division, National
Theatre Supply Company, 92 Gold Street, New
York 38, N. Y.; BEekman 3-4170.
A single source for all your TV needs
[IM/\TIOIM/VI- I Mr
310
EdScreen & AV Guide — July, 1958
i
New ideas in teaching and training tools
. . . crafted by Bell & Howell, the recognized leader in audio-visual equipment.
Here are only samples of the broad line that includes: New Electric Eye
Cameras . . . Time and Motion Cameras . . . Slide and Movie Projectors . . . high
fidelity Tape Recorders ... all with Bell & Howell's famed engineering quality.
All are sold and serviced by the nation's most experienced A-V dealers.
Spool Load Electric Eye Camera Automatic Slide Projector- Changes Brilliant Multipurpose Projector
— automatic exposure control. Lets slides automatically or by remote con- —shows both slides and filmstrips. 500
everyone shoot expertly. 240EE. trol. Easiest to use. Robomatic. watt and 750 watt models. 724A.
ra^
y«.^
4-Speaker Tape Recorder— high fidel-
ity for music appreciation. Unique sound
system, simple operation. 300L.
Deluxe Portable Tape Recorder-su-
perior 2-speaker model, versatile and
comjjact, newest control features. 775.
Heavy Duty Sound Projector -meets
all projection situations, conference
rooms to auditoriums. 16nun. 614CB.
Ask your Bell & Howell A-V dealer for a demonstration of these
and other products in the broad, quality line he carries. For full
descriptions and prices, caU him today, or write Bell & Howell,
7117 McCormick Road, Chicago, Illinois.
World's most popular sound pro-
jector-theater quality pictures and
sound, proven dependability. Magnetic
recording model also available. 399E.
EdScreen & AV Guide — July, 1958
>
ell & Howell
F/NER PRODUCTS THROUGH IMAGINATION
311
PROTECTS
your valuable #
A-V equipment
SAFE-LOCK PORTABLE
PROJECTOR CABINET & TABLE
All-steel vibrationless cabinet stands
42" high, with large sound proof 29" x
17" plywood top equipped with non-
slip rail. Interior gives over 11 cu. ft.
for storage of projector, speaker, etc.
Adjustable shelf. Large panel door
for easy access. Sturdy lock for pro-
tection. Cabinet wheels anywhere on
3" casters; caster brakes keep cabinet
absolutely steady during movies.
Baked enamel finish in light tan.
No. 42 Ship. wt. 70 Ibt $69.00*
TAPE & FILM CABINETS
Keep your precious recorded tapes,
film strips and slides in perfect condi-
tion in these specially-designed all-
steel, full saspension drawer cabinets.
Photo shows cabinets stacked on
handy cart. Cabinets may be used
separately as desired.
No. 5TC S' Tope Cobinel— 19' wide, 15^' deep,
7'/j' high. Ship.wl. 35 Ibi $32.00'
No. 7TC 7' Tope Cabinet — Same oj above only 9'/j'
high. Ship. wl. 40 Ibj $3J.OO'
No. 10FS Film Strip — Slide Cabinet only le» troyi.
Ship, wt, 42 Ibi $50.00*
No. 10F Tray for 90 ftim strips. Each $ 1.50*
No. lOS Tray for 280 2' x 2' ilidei. Each $ 4.00*
No. 20MC Mobile Carl only. Ship. wt. 20 Ibi. .. $2 1 .00 •
*Atl pricei F.O.B. Minneapolit
YOUR INQUIRY promptly answered on above items;
also. Film Storage Racks, Record Storage Cabi-
nets, Phono Carts, Lecterns, "Shado-Screens".
SINCE 1905
MFG. CO.
EDUCATIONAL
Founded
in 1922
by
Nelson L. Greene
& AUDIO-VISUAL GUIDE
July, 1958 Volume 37, Number 7, Whole Number 365
IN THIS ISSUE
C^aitorial
lortal
319 TOGETHERNESS
_/V- 1/ (convention Cf C^xfiioit
320 NATIONAL AUDIO-VISUAL ASSOCIATION
325 EXHIBITORS
332 RELIGIOUS AUDIO-VISUAL CONFERENCE
334 EDUCATIONAL FILM LIBRARY ASSOCIATION
336 AUDIO-VISUAL Vi/ORKSHOP FOR AGRICULTURAL LEADERS
337 WORKSHOP FOR INDUSTRIAL TRAINING DIRECTORS
338 A-V CONFERENCE OF MEDICAL AND ALLIED SCIENCES
344 PRODUCT REVIEW
featured
330 NATIONAL INSTITUTE OF AUDIO-VISUAL SELLING — Frank Creasy
331 PROGRESS: PUBLICATIONS & PROJECTS — Harold E. Hill
339 A-V EQUIPMENT COMES OF AGE — Mary Catherine Welch
340 EQUIPMENT MILESTONES OF YESTERYEAR
2).
tmenli
'eparCmen
314 ON THE SCREEN
316 THE READER'S RIGHT
355 HAVE YOU HEARD? — News About People, Organizations, Events
358 EVALUATION OF NEW FILMS —
L. C. Larson, Carolyn Guss, John Fritz
363 SOUND ADVICE — About Audio Materials and Equipment
Max U. Bildersee
366 CHURCH DEPARTMENT — William S. Hockman
369 NEW FILMSTRIPS — Robert Church, Walter Pilditch, Harold Ward
374 INDEX TO ADVERTISERS
Inside Back Cover — TRADE DIRECTORY FOR THE AUDIO-VISUAL FIELD
Dept. ES-7, 212 Ontario St. S.E., Minneopolis 14, Minn.
CATIONAL
MlMBlfl
HAT10"A1.1
AUDIO-i"
visuAiRfiX
BUSINESS & EDITORIAL ADDRESS: EDUCATIONAL SCREEN & AUDIO-VISUAL GUIDE,
2000 Lincoln Park West BIdg., Chicago 14, Illinois. Contents indexed In the Wilson Educo-
tionol Index. For tnicrofilm volumes, write University Microfilms, Ann Arbor, Michigan.
SUBSCRIPTION PRICE (U.S. currency or equivalent): Domestic — $4 one year, $6.50 two
years, $8 three years. Canadian and Pon-American — 50 cents extra per year. Other for-
eign— $1 extra per year. Single copy — 45 cents. Special August Blue Book issue — $1.00.
CHANGE OF ADDRESS should be sent immediately to insure uninterrupted delivery of
your magazine. Allow five weeks for change to become effective.
EDUCATIONAL SCREEN & AUDIO-VISUAL GUIDE is published monthly by Educational
Screen, Inc. Publication office, Barrington, Illinois; Business and Editorial Office, 2000
Lincoln Park West BIdg., Chicago 14, Illinois. Printed in the U.S.A. Re-entered as
second-class matter October, 1953 at the post office at Barrington, Illinois, under the
Act of March 3, 1879.
ENTIRE ISSUE COPYRIGHT 1958 BY THE EDUCATIONAL SCREEN, INC.
312
EdScreen & AV Guide — July, 1958
• DOES CHRIST LIVE IN YOUR HOME?
Family Worship
• SERVING CHRIST
Evangelism
Additions to "Our Children" Series
• FIRST IMPRESSIONS
• GOD'S CHRISTMAS GIFT
• HALF INCH OF SELFISHNESS
• SPENDING MONEY
• TURN THE OTHER CHEEK
Additions to "Living Parables"
• THE HOUSE THAT HUNTER BUILT
• TUMBLEWEED MAN
i
&<►/
1^
i
M
MAINTAINING OUR HIGH
STANDARD OF QUALITY
MOTION PICTURES FOR
THE CHURCH.. WE PROUDLY
PRESENT 1958-59
RELEASES.. AND INTRODUCE
OUR NEW "BABY"'5e-
*FAMILY FILMSTRIPS
An exciting new concept of sound filmstrips
for the church. 40 titles, packaged in kits of
four related subjects, now available. For all
age levels, kindergarten to adult.
• FOR KINDERGARTEN (4 & 5 year olds)
Stories About Jesus (4 filmstrips)
Stories About the Seasons (4 filmstrips)
Stories About Home & Family (4 filmstrips)
• FOR 8-12 YEAR OLDS
Daily Christian Living for Boys & Girls
Kit No. 1 (4 filmstrips)
Kit No. 2 (4 filmstrips)
• FOR YOUNG TEENS (12-14 year olds)
"Dating" (4 filmstrips)
• FOR OLDER TEENS (15-17 year olds)
"Dating" (4 filmstrips)
• FOR ADULTS
Christian Home & Family Kit (4 filmstrips)
• SPECIAL CHRISTMAS FILMSTRIPS:
Stories About our Christmas Traditions
Stories About our Christmas Carols
The Christmas Riddle
A Pony For Christmas
See you at NAVA in booths P 104-105
5823 SANTA MONICA BLVD.
HOLLYWOOD 38, CALIFORNIA
EdScreen & AV Guide — July, 1958
313
NOW
®
fmml
LIGHT CONTROL DRAPERIES
ARE AVAILABLE IN
AHRACTIVE PRINT DESIGNS
On Two Special Issues
Add beauty and warmth to any
roorfi with LuXout Light Control
draperies . . . and in seconds,
convert it into an audio visual
room.
LuXout, the pioneer in the light
control field again leads the
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vinyl prints that are:
• Now available in trans-
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exclusive "Dim-Out" ma-
terials
• Permanently flame
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Free brochure and color
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quest. Contact
INCORPORATED
Dept. A.V.
1822 East Franklin Street
Richmond 23, Virginia
National Audio-Visual
Convention and Exhibit
Here it is — our Special Convention
Issue we told you about last month.
This Convention issue (as we are
pleased to refer to it) is Special in
many ways; because this is only the
second year of its publication, because
such a great part of it is devoted to
Convention news, meetings and activ-
ities, and because we have endeavored
to make it specially, different in format,
interest, and value to its many thou-
sands of readers. It is Special, too, in
being larger than our regular issues,
although it carries no articles such as
we customarily publish, and the Trade
Review department has been dropped
due to the extended Product Review
section that begins on page 344.
We are specially proud of this issue
because we think — and we feel you
will agree, tliat it is a vast improve-
ment on the first. Convention issue pub-
lished in July of last year.
In this issue we give you a broader
coverage of each of the six Audio-
Visual groups that gather together each
year and combine their efforts to make
this National Convention and Exhibit
an increasingly important event.
You are offered a biographical sketch
on each group, telling what they have
done, what they are doing and what
they plan to do to further the use of
.Audio-Visuals in the fields of Industry,
Agriculture, Science, Church and
School.
To further acquaint you with all of
the newest developments in the .Audio-
Visual field, study the lists of Exhibi-
tors beginning on page 323.
This is just a sample of why you
should keep this book with you at all
times during the Convention and en-
joy its Special benefit.
Annual BLUE BOOK Edition
Of Audio-Visual Materials
Next month you will be treated to
another Special issue of Educational
Screen and .Audio-Visual Guide.
.\s we to)d you last month, this will
be the first time we will have published
an .August issue, and the first time our
Annual BLUE BOOK OF AUDIO-
VISUAL M.ATERIALS has appeared
in .August.
Last year, you will remember, the
Blue Book appeared in December as a
sort of end-of-the-year summary, but
this year we are switching it to .August
in response to recommendations from
the field that the BLUE BOOK, now
in its 33rd annual revision, be timed
to hit the start of the school year,
rather than the calendar year as
heretofore.
This is the book that is referred to
constantly throughout the whole year
and beyond, by thousands of buyers
and renters of AV materials. In it
vou will find listed, described, classi-
fied and indexed . . . new films, film-
strips, slide sets, non-projected mate-
rials (visuals), disc or tape recordings,
transparencies for overhead projection,
maps and globes, for church or school
use, that have been announced during
the past eight months, from October,
19.57, to June 27, 1958. inclusive.
Our hope is — that you will find this
August issue something Special in the
way of an annual BLUE BOOK OF
AUDIO-VISUAL MATERIALS, and
that you will approve our timing it to
appear in the Summer instead o£
Winter.
Our intention is — to continue to
publish an .August issue from this
point on, and unless we are proven
wrong — it will continue to be our
BLUE BOOK.
EDUCATIONAL SCREEN & AVGUIDE
EDITORIAL STAFF
PAUL C. REED, Editor. GAIL MARTIN, Man-
aging Editor. WILLIAM S. HOCKMAN, Editor
for the CViurch Field. L. C. LARSON, CAROLYN
GUSS, and JOHN FRITZ, Editors for Film
Evoiuotions. MAX U. BILDER5EE, Editor for the
Audio Field. PHILIP LEWIS, Technicol Editor.
ROBERT CHURCH, WALTER PILDITCH, and
HAROLD WARD, editors for New Filmsfrips.
BUSINESS STAFF
H, S. GILLETTE, Publisher. MARIE C. GREENE,
WILLIAM LEWIN, Associote Publishers. JOSE-
PHINE H. KNIGHT, Business Monager. PAT-
RICK A. PHILIPPI, Circulation Manager. WIL-
MA WIDDICOMBE, Advertising Production As-
sistant.
Advertising Representatives
WILLIAM LEWIN, 10 Brainerd Road, Summit,
N. J. (Crestview 3-3042)
WILLIAM F. KRUSE, 2000 Lincoln Park West
BIdg., Chicago 14, III. (Bittersweet 8-5313)
EDITORIAL ADVISORY BOARD
JAMES W. BROWN, School of Education, San
Jose State College, California
EDGAR DALE, Heod, Curriculum Division, Bu-
reou of Educational Research, Ohio State
University, Columbus
AMO DE BERNARDI5, Assistant Superintendent,
Portland, Oregon, Public Schools
MARGARET W. DIVIZIA, Supervisor in Charge,
Audio-Visual Education Section, Los An-
geles City Schools, Los Angeles, California
W. H. DURR, Supervisor, Bureou of Teoching
Materials, State Board of Education, Rich-
mond, Virginia
CHARLES F. HOBAN, Project Big Ben, Univer-
sity of Pennsylvania, Philadelphia
EMILY S. JONES, Executive Secretary, Educa-
tional Film Library Association, New York
City
F. EDGAR LANE, Supervisor, Instructional
Materials Department, Board of Public In-
struction, Dade County, Florida
F. DEAN McCLUSKY, Professor of Education,
Head of Audio-Visual Education, Univer-
sity Extension, University of California at
Los Angeles
SEERLEY REID, Chief, Visuol Education Service,
U. S. Office of Education, Washington
CHARLES F. SCHULLER, Director, Audio-Visual
Center, Michigan State College, East Lan-
sing, Michigan
ERNEST TIEMANN, Director, Visual Instruction
Bureau, Associote Professor, Division of
Extension, The University of Texas, Austin
DON WHITE, Executive Vice President, Na-
tional Audio-Visual Association, Fairfax,
Virginia.
314
EdScreen & AV Guide — July, 1958
A Neglected Phase of
Audio -Visual Education - -
Should Audio-Visual Directors be interested in children's movie
habits?
If so, how shall we raise standards of photoplay discrimination?
Dr. William Lewin offers the following effective materials as a
step in this direction:
1.
A basic text, STANDARDS OF PHOTOPLAY APPRECIATION, by
Lewin and Frazier, $4,75 a copy. Postage and insurance free if
check accompanies order.
A series of Photoplay Filmstrips in color, based on great photo-
plays, including Alexander the Great, Greatest Show on Earth,
Knights of the Round Table, Adventures of Robinson Crusoe,
Romeo and Juliet, Ulysses, Hansel and Gretel, The Glass Slipper
(Cinderella), Richard III, The Living Idol (A Lesson in Myth-
ology) , The Vikings. $7.50 each. Columbus, b/w, $3.50.
illustrated Study Guides for meritorious current movies and TV
revivals, entitled PHOTOPLAY STUDIES, at 30c a copy. Send
stamps for sample copy. Also available on a subscription basis.
See order blank.
ORDER BLANK
To: Educational & Recreational Guides, Inc., 10 Brainerd Road, Sununit, N. J.
Money-
back
guarantee.
May be
ordered
on
approval.
Send:
copies of STANDARDS OF PHOTOPLAY APPRECIATION @ $4.75.
recent issues of PHOTOPLAY STUDIES @ 30c each.
-.. subscriptions to PHOTOPLAY STUDIES □ $3 for 10 issues.
□ $5 for 20 issues.
, „ filmstrips @ $7.50 each, as marked below:
Q Ulysses
□ Richard III
□ The Glass Slipper
□ The Vikings
Name and Position
Institution.
Address
□ Romeo and Juliet
Q Robinson Crusoe
Q Hansel and Gretel
\~] A Lesson in Mythology
□ Alexander the Great
U Knights of the Round Table
Q Greatest Show on Earth
□ Columbus (b/w, $3.50)
□ Send bilL □ Less 3% for cash with order.
Educational & Recreational Guides, Inc.
10 BRAINERD ROAD, SUMMIT, NEW JERSEY
EdScreen & AV Guide — July, 1958
315
The reader's right
S«Kl LHefS to EdSCREEN & AVGOIDE, 2000 Lincoln Pork W«t, Chicago 14
Editorial Appreciation
For some reason I missed your edi-
torial, "Pointing South," in the March,
1958 issue. It has recently come to my
attention, however, and I wanted to
say thanks.
We very much appreciate that recog-
nition of the things that are going on
in this region in educational television.
I hope you realize that some of the
credit for that program goes to you.
Robert G. Afiderson
Director
Southern Regional Education Board
Atlanta 9, Georgia
Texas U. says "Thank You"
We wish to take this opportunity to
thank you for your fine review of our
handbook, "Production of 2 x 2 Inch
Slides for School Use" in the June is-
sue of your publication.
We are indeed grateful for this
coverage, for it is only through pro-
fessional magazines such as yours that
we inform others of our handbooks.
Ellen Schmidf
Publications
Tile University of Texas
Austin 12, Texas
For
FUm
Libraries^
SUMMERTIME
is
RECONDITIONING
Time ...
Summertime . . . when your prints
are out of circulation for a while.
That is the ideal time to have them restored
to good condition through Peerless servicing :
• inspection and cleaning • scratches removed
• defective splices remade • perforations
repaired • curl or brittleness corrected
Then, thoroughly rejuvenated, your prints
will be ready for hard use in the fall.
Send us your prints now
P
I riLM PROCESSING CORPORATION
I 165 WEST 46th STREET, NEW YORK 36, N. Y.
U 959 SEWARD STREET, HOLLYWOOD 38, CALIF.
EERLESS
Wants "Daylighting"
Distributed
I read with considerable interest
your June editorial "About Daylight-
ing Again." It points up what we have
been trying to impress on our cus-
tomers for sexeral years — re: that day-
light projection is not feasible and
that the construction of one A-V room
is sheer folly.
We are engaged in the manufacture
of window shades, primarily for the
school market. It is our contention
that all windows in a school building
need some type of window control and
every room should be equipped with
some device that will enable the in-
structor to readily darken it. At the
present time we feel that a simple
roller type darkening shade is the most
satisfactory and economical means of
accomplishing this goal.
Do you have reprints available of
your editorial? We would like to dis-
tribute it to our 300 dealers in 44
states and Canada. If reprints are not
available, may we have permission to
reproduce your editorial in its entirety
for this distribution?
Richard P. Franklin
Cieneral Manager,
The Oliver C. Steele Mfg. Co.
Spiceland, Indiana
In Defense of New Films
We have read with interest your fine
editorial in the May issue of Educa-
tional Screen. Would it be possible to
obtain 250 to 500 reprints of this edi-
torial at our expense?
E. N. Nelsen
Sales Manager,
Coronet Instructional Films
65 E. So. Water St.
Ciiicago I, 111.
Topnotch U. S. Film
Showing at Venice
Twenty -five films — labeled "first
rate" by the newly formed Commit-
tee on International Non-Theatrical
Events (CINE) — are expected to boost
America's prestige abroad v^en they
are shown at the Venice Film Testival,
July 17-27, according to an announce-
ment today from the National Educa-
tion Association.
The committee cho,se appropriate
films for special categories set up by
directors of the Exhibition — such as
short feature films, documentaries, ani-
mated cartoons and puppet films, scien-
tific and technical films, etc.
316
EdScreen & AV Guide — July, 1958
How to make your
A-V budget buy
MORE PROJECTORS
The new Kodak Pageant Sound Projector,
Model AV-085, is a 1958 machine that rolls
prices back to 1955 levels. It lists for only
$439!*
In simple terms, it means you can buy more
16mm sound projectors on a given budget
without sacrificing picture or sound quality.
Or, pay less for a single machine and have
money left over for other purposes.
Many "high-priced" features — The AV-085
is a first-line machine in every sense. Sound
reproduction is clear, natural, resonant. The
exclusive Kodak Super-40 Shutter provides a
brilliant screen image that's sharp from edge to
edge. Its operating quietness makes it an ideal
projector for classroom and small-room shows.
Ask your Kodak audio-visual dealer to
demonstrate the new Kodak Pageant AV-085
soon. Even if you don't plan to invest in
more projectors immediately, it's a machine
you should know about.
Meanwhile, the pictures and captions show
some of the many reasons why the AV-085 is
a remarkable buy. And Bulletin V3-22, yours
for the writing, gives full details. No obliga-
tion, of course.
*Li8i price subject to change without notice.
EASTMAN KODAK COMPANY
Dept. 8-V, Rochester 4, N. Y.
1. More projectors for your A-V dollars. New Pageant Sound Projector, Model AV-085,
is budget-priced, yet has regular Pageant features: folding reel arms, attached belts,
Kodak Super-40 Shutter for brilliant screen image, takes 750 or 1000-watt lamps.
2. Notural sound, good bats responso with new 11-inch oval
speaker in baffled enclosure. The Pageant's powerful, sensitive
8-watt amplifier provides clear, resonant sound reproduction.
3. To meet oil electrical codes,
AV-085 has new 3-wire power
cord, oda pter for 2- wire outlets.
4. All Pageants are lubricated for life to insure long,
trouble-free operotion. Another long-life feature is the
virtually wearproof pulldown tooth of tungsten carbide.
EdScreen & AV Guide — July, 1958
317
^i
Hi
I
How to
convert all
schoolrooms
for
audio-visual
instruction
with
LEVOLOR
A-V
BLINDS!
Any or all schoolrooms, no matter when they were built, can be converted for all Audio-Visual
teaching by the simple and inexpensive installation of Levolor Audio-Visual Venetian Blinds.
Full and positive control as low as zero footcandle is possible— quickly and easily. For full details
write to Audio-Visual Dept., Levolor-Lorentzen, Inc., 720 Monroe Street, Hoboken, N.J.
Be sure to specify
The Scientifically Developed Audio-Visual Blind
COPYRIGHT; LEVOLOR LORENTZEN. INC.
318
EdScreen & AV Guide — July, 1958
editorial
TOGETHERNESS
If we were to have the privilege of writing
the dictionary definition for "togetherness,"
it might look something like this:
to-geth'er ness (too-geth'er ness), n. [AS. fr. to. to,
plus geador together.] A state or condition of feeling
and working in close harmony, as for instance the
audiovisual field; esp. as exemplified in National Audio
Visual Convention and Exhibit.
Certainly "togetherness" (even if it isn't
in our 1956 dictionary) is a most appropriate
word for the audiovisual industry; and it's
been that way for a long time. Audiovisual
dealers have worked together to achieve com-
mon goals. Audiovisual manufacturers and
producers have discovered ways to work with
one another and to work in close harmony
with dealers. And the consumers — the audio-
visual educators and trainers — have worked
closely with the industry in developing and
using the products that are continually mak-
ing learning more efficient and effective.
Togetherness will continue to be exempli-
fied in the great National Audio Visual Con-
vention and Exhibit of 1958. The two largest
convening groups will, as for many years
past, be the National Audio Visual Associa-
tion and the Educational Film Library Asso-
ciation. In addition to these, there will be
four other important conferences and work-
shops for specialized groups during the four
days of meetings. Although people will be
meeting in various groups, working on spe-
cialized problems, all participants will be
working together toward a single common
goal : — finding ways to make the best pos-
sible use of audiovisual materials and equip-
ment in the different tasks of communicating
knowledge and ideas.
This special Convention Issue of EDU-
CATIONAL SCREEN & AUDIO-VISUAL
GUIDE serves many purposes. It brings to-
gether for you, all the pertinent information
of the 1958 Convention and Exhibit. It pro-
vides the complete program of all of the
meetings well in advance of the conference
dates. In exclusive background stories, it tells
you about the various groups that are hold-
ing meetings and workshops. It provides you
with a complete guide to all exhibits, telling
you who's who and what's what. In addition,
there is a complete round-up of all the new
products of the audiovisual industry.
This special issue is an indispensable guide
for the two thousand and more specialists
and workers in the audiovisual field, attend-
ing the meetings and Exhibit. Also, because
of the wealth of information about new prod-
ucts in this issue, and because of the infor-
mation about organizations and activities, it
will be an equally useful reference tool for
the thousands of regular subscribers unable
to be at the Chicago meetings.
In publishing a special Convention Issue
of the magazine, the SCREEN staff feels
that this is but one more example of the
contributions we have traditionally made
toward bringing about clearer understand-
ings and bringing all parts of the audiovisual
field closer together. From its 1922 begin-
ning EDUCATIONAL SCREEN has en-
deavored to interpret the needs of educators
to those who could fill those needs. It has
constantly brought information about new
audiovisual products and methods to those
who could use them and who have used
them. It has served as a bond to hold to-
gether all the diverse elements that must
work together to achieve successfully.
TOGETHERNESS is a good word to de-
scribe the state or condition of the audio-
visual industry at convention time in 1958.
We're proud that this magazine had some-
thing to do with bringing this great conven-
tion together for the first time back in 1947.
We are still more proud of the distinguished
part we've played in bringing about the
togetherness that is exemplified by the audio-
visual field. You can be sure we'll continue
to do our part.
Paul C Keeb
EdScreen & AV Guide — July, 1958
319
The National Audio-Visual Association
Nineteen years ago, a pioneering group of audio-visual
dealers formed the first trade association in their uniquely
service-oriented business.
From that meeting has grown the National Audio-Visual
Association, a vigorous and growing force in the audio-
visual world.
The first organization, the National Association of Visual
Educat-on Dealers, joined hands with the Allied Non-
Theatrical Film .'Vs.sociation in a merger in 1949.
One of the most significant developments in the audio-
visual field during the decade since that merger has been the
steady growth of a nationwide system of professional audio-
visual dealers — local business firms who specialize in the
sale, rental and servicing of audio-visual equipment, and
the distribution and rental of films, filmstrips and other
audio-visual materials.
During that same decade the specializing audio-visual
dealer has become more and more an expert in communi-
cations tools and techniques, ready to bring to bear his
wide experience and knowledge on any communications
problem involving sight and sound.
This month the National .Audio-Visual Association,
usually called *N.\VA, will sponsor the National .Audio-
Visual Convention and Exhibit, in Chicago's Morrison
Hotel, July 26-29. More than 2,400 persons professionally
interested in audio-visuals, from every segment of the .\-V
field, will attend this world's largest A-V convention to take
part in the concurrent meetings and workshops of educa-
tional, agricultural, religious, industrial and business A-V
groups, and to visit the Exhibit where more than SI. 5
million worth of .A-V equipment and materials of every
kind and type will be displayed.
But the Convention and Exhibit, important as it is, rep-
resents only a small part of N.AV.A's activity in the audio-
visual field. Working from a complete and efficiently
planned national headquarters building recently con-
structed in Fairfax, Va., just a few miles from Washington,
D. C, the National .Audio-Vision .Association carries on a
wide range of activities on behalf of its own membership
and the audio-visual field in general.
Founded for the express purpose of stimulating more
widespread and effective use of audio-visuals, and to im-
prove professional and business practices in the audio-visual
industry, NAV.A has always worked to build better coop-
erative relations among manufacturers and producers, dis-
tributors, and consumers of audio-visual materials and
equipment.
Fortunate in its choice of leadership which has adopted
a farsighted and effective '•.service" approach, N.AVA has
taken a leading role in national public relations work for
the .A-V field. One of the founding groups of the .Audio-
Visual Commission on Public Information, N.AV.A has in
the last year helped produce, print, and distribute nearly
100.000 copies of C;ArEWAY TO LEARNING, the effec-
tive .AVC:OIM phoio-story about the .A-V idea, and nearly
50.000 copies of A CRISI.S IN EDUC;ATI0N, the simple
graphic sununary of A-V research. In addition, NAVA
staff and NAVA members have aided in the design, pro-
duction and distribution of other .AVCOPI materials and
projects. NAV.A's own public relations program provides
materials and information to national and trade magazines,
•The first "a" in NAV.\ is pronounced as in "have"
periodicals, and other publications, as well as supplying
information and aid to others working in the audio-visual
public relations field.
Ever since its founding, NAV.A has worked in the field
of legislation, and was instrumental with other cooperating
groups in bringing about passage of the postal legislation
permitting shipment of audio-visuals under the library
book rates; more recently, NAV.A has aided in neutralizing
efforts to require permits for shipments of audio-visuals
to non-profit organizations.
Since establishment of its Fairfax, Va. headquarters,
N.AV.A has exerted more and more effort to provide infor-
mation, demonstration and testimony concerning the audio-
visual field and the effects of audio-visual techniques in
education and training to Congressional committees and
other influential and im|)ortant groups. It was through
these efforts, coupled with those of others, that a compre-
hensive definition of audio-visual equipment and materials
was included in the revised version of the Elliott bill (H.R.
12630), which proposes multimillion dollar federal support
of special programs in education using expanded and
improved modern teaching facilities.
N.AVA has long had an Educational Committee which
works closely with all state groups seeking audio-visual
programs and appropriations, and the NAV.A headquarters
staff does everything po.ssible to support the work of
such groups.
NAV.A has an .Audio-Visual .Service Council for Business
and Industry which provides a channel for liaison projects
and a source of information on audio-visual applications
in business and industi7, for indivitluals and groups in that
area of audio-visual activity.
A Committee for Relations With The Religious A-V
Field, and other important committees, provide for activi-
ties of service and cooperation with every major audio-
visual group.
.Among the most u,seful and most authoritative publica-
tions in the A-V field are the NAVA Membership Direrloiy
and Trade List, and the Audio-Visual Equipment Direc-
tory, presently in its fourth edition. The Membership List
and Trade Directory provides a comprehensive, coded geo-
graphical listing of every NAVA a-v dealer in the nation,
showing his services and the types of equipment available
for rental from him; it also contains names and addresses
of all NAVA Advisory members, including practically every
major a-v producer, manufacturer and supplier.
The Audio-Visual Equipment Directory furnishes full
information, technical specifications and photographs of
more than ,500 models of A-V equipment, and contains
descriptive listings of a large number of other acce.ssory
a-v items. .Material for the Directory is collected from all
a-v manufacturers and suppliers annually, carefully edited,
and published in a plastic-bound S'/oxll" book which lies
open for easy use of the authentic, authoritative data con-
tained in its more than 200 pages. The Equipment Direc-
tory is available for purchase at §4.2.5 per copy.
The National Institute for .Vudio-Visual Selling, a unique
professional .A-V sales training institution, is sponsored by
N.AV.A in cooperation with Indiana University every year
just preceding the Convention. The Institute calls on
leaders in the .A-V industry and business worlds to combine
their talents with the skilled instructors from the University
School of Business and Economics and the Universit\
320
EdScreen & AV Guide — Julv. 1958
Ainslie A. Davis
William W. Birchfield
William C. Kirtley
Don White
Audio-Visual Center, providing professional A-V back-
ground and sales understanding and skill for NAVA dealers
and salesmen. One of the strongest factors in the recent
A-V "local production" movement has been the practical
and productive course in A-V utilization and preparation
offered by Harvey Frye of the A-V Center and others dur-
ing recent NAVA sales institute sessions.
Hie NAVA \FJVSIeller, published twice monthly, is
widely read and highly valued within the industry and
among audio-visualists everywhere for its terse reporting of
news, information and the latest developments in the
A-V world.
NAV.A officers and directors are elected annually through
a completely democratic mail ballot system: only dealer
members vote. The activities of the Association are gov-
erned by an 18-man Board of Directors which meets during
the Convention and again in October yearly to plan ancl
design the work of the Association. An Executive Commit-
tee is empowered to act as occasion warrants during the
year.
Present officers of the Association are: Chairman of the
Board, Ainslie A. Davis, Davis .Audio-Visual Co., Denver,
Colo.: President, William W. Birchfield, Alabama Photo
Supply, Montgomery, Ala.; First Vice-President, P. H.
[affarian, The Audio-Visual Center, Seattle, Wash.; Second
\ice-President, William G. Kirtley, D. T. Davis Co. of
Louisville, Louisville, Ky.; Secretary, P. Ray Swank,
Swank's, Inc., St. Louis, Mo.; Treasurer, Harvey Marks,
Visual Aids Center, Denver, Colo.
Members of the Board of Directors besides the officers
include, as Directors-at-Large, L. C. Vath of Vath Audio-
Visual Aids, Sharpsville, Pa.: H. A. Fischer, Photosound of
Orlando, Orlando, Fla.; Mahlon Martin, M. H. Martin
Co., Massillon, Ohio; and E. F. Burke, Burke's Motion
Picture Co., South Bend, Ind. Regional Directors are
Harrison Harries, Harrison Harries Co., Hartford, Conn.,
New England; James W. Bell, Jr., the Calhoun Co., Atlanta,
Ga., Southeast: Mrs. Eleanor Bell, Kansas City Sound Co.,
Kansas City, Mo., Plainsregion; Ty Sidener, McCurry-
Sidener Co.. Sacramento, Calif., Western; Robert P.
.\brams, Williams, Brown and Earle, Inc., Philadelphia,
Pa., Middle .Atlantic; Larry Skeese, Films Unlimited, Mans-
field, Ohio, Midwestern; M. G. Gregory, Sound Photo
Equipment Co., Lubbock, Texas, Southwest; and Bernard
Tessier, Centre Audio-Visuel, Inc., Trois-Rivieres, Quebec.
Canada.
The NAVA national headquarters staff is headed by
Executive Vice-President Don White, who joined NAVA
in that post in 1946. White is a former University of
Georgia a-v specialist who served as an audio-visual train-
ing officer and as a photographic officer during World
War II.
Henry C. Ruark, Jr., is N.AVA Director of Information,
answering professional queries in the a-v field and working
with various projects of the Association as well as with
the N.AV.A public relations program. Ruark edits the
.Audio-Visual Equipment Directory, N.AVA News, and
other N.AV.A publications. He is a former newspaper
writer and college teacher, having experience as a college
audio-visual director and as a staff member of the Audio-
Visual Center at Indiana University.
Mrs. Bryce Moore is N.AV.A Business Manager, handling
the administration of the NAV.A headquarters office and
coordinating work of other personnel, including several
secretaries and the NAVA printing operations, which are
carried out in a complete offset-printing shop at the
national headquarters building.
P. H. Jaffarian
P. Ray Swank
Harvey Marks
Henry C. Ruark, Jr.
EdScreen & AV Guide — July, 1958
321
Condensed Program of Events
Sunday, }uly 20
Five-day National Institute for Selling opens at Indiana
University, Bloomington, Ind.
Friday, July 25
Educational Film Library Association, 9:00 a.m. to 10:00
p.m. Venetian Room. EFL.\ Reception 10:15 to 11:00 p.m.
Parlors F & G.
National Audio-Visual Association, Board of Directors; Edu-
cational Committee.
Saturday, July 26
Educational Film Library Association Concurrent Sessions
9 a.m. to 12 m. EFLA Luncheon 12:30 to 2 p.m. Venetian
Room. 2:15 to 3:30 concurrent sections on topics related
to the work of contiguously meeting groups; 3:45 to 5:45
p.m. Production workshop for non-professionals; 7:30 to
10 p.m. 15th Anniversary Film Evaluation. Madison Room.
National Audio-Visual Association, 8 a.m. Terrace Casino.
Breakfast and First General Session. 11 a.m. Open meet-
ing on entertainment him matters. Exhibits Open, 12
noon to 6 p.m. 9:30 p.m. NAVA Dance Party, East Area
3rd Floor (dancing 10 to 1). 11 a.m. Ladies Sherry Party,
Parlor F.
Sunday, July 27
Educational Film Library A.ssociation, 9:30 to 10:15 EFL.A
15th Anniversary Observance; Business Meeting. 10:15 to
1 1 a.m. Debate.
Joint Audio-Visual Church Service 11 a.m. to 12 m. Terrace
Casino.
National Audio-Visual Association, noon to 6 p.m. Exhibits
Open. Luncheon, Institute Board of Governors; meeting.
Business and Industry Council.
Religious Audio-Visual Conference, 2 to 3 p.m. Quiz session
on "What We Want to Know"; 3 to 4 p.m. group tours
of the exhibits seeking the answers; 4 p.m. Coffee Break;
4:30 to 6 report session. 7:30 to 9:30 p.m. Symposium and
discussion on "The Challenge of A-V."
Monday, July 28
A-V Workshop for Industrial Training Directors, 9 a.m. to
noon. Tour of exhibits during afternoon.
Agricultural A-V Workshop, 9 a.m. to 5 p.m. Parlor F.
Audio-Vi.sual Conference of Medical and Allied Sciences,
9 a.m. to 5:30 p.m. Room 432.
Industrial Audio-Visual Association, Regional Meeting and
Luncheon, 9 a.m. to 5 p.m. Walnut Room.
Meeting, 11 a.m. EXHIBITS OPEN noon to 6 p.m. .Adver-
tising Committee; NAVA-MRIA Joint Standards Commit-
tee, Past President's Luncheon. NAV.\ members hotel
party 5:30 to 7:00 p.m.
National Audio-Visual Association, 8 a.m. NAVA Breakfast
and Second General Session; Annual Business Meeting.
N.W.'X Religious Dealer Session.
Tuesday, July 29
Agricultural A-V Workshop, 9 a.m. to 5 p.m. Parlor F.
National Audio-Visual Association. EXHIBITS open 9 a.m.
to 1 p.m. Board of Directors 1 1 a.m. to 3 p.m.
NAVA Convention Program
Friday, July 25
9:00 a.m.
1:30 p.m.
Saturday, July 26
8:00 a.m.
11:00 a.m.
I2m -6 p.m.
4:00 p.m.
9:30 p.m.
Sunday, July 27
11:00 a.m.
12m -6 p.m.
Monday, July 28
8:00 a.m.
5:S0 p.m.
Registration opens — Mezzanine Floor
Board of Directors
NAVA Breakfast and First General Session,
Terrace Casino
Keynote Address: "What's Cookin'?"
Joe Allendorf, Director of Market Develop-
ment, Eastman Kodak Co., Rochester N. Y.
.\ddress: Arthur Wright, Vice President,
Frank Block Associates, St. Louis, Mo.
Visual Presentation. "Selling Profitably By
Telephone"
Wm. A. Garrett, Sales Engineer, American
Tel. & Tel. Co., New York, N. Y.
Introduction to Entertainment Film Meeting:
Clifford Wells, Ideal Pictures, Chicago, III.
Open Meeting on Entertainment Film Matters
EXHIBIT OPEN
NAVA Advertising Committee
NAVA Dance Party, East Area, Third Floor
Joint AV Church Worship Service —
Conducted by the Rev. Alva Cox, National
Council of Churches of Christ.
EXHIBIT OPEN
NAV.X Breakfast and Second General Session:
"The A-V Dealer in 1960" (Visualized Presen-
tation)
John J. Dostal
N.AV.X .\nnual Business Meeting
Address: Dr. S. Franklin Mack, New York City
Hotel Party for NAVA Members, Terrace
Casino
Tuesday, July 29
9:00 a.m. to 1 p.m. EXHIBIT OPEN
1I;00 a.m. NAVA Board of Directors
SALES MEETINGS AND FUNCTIONS
Because attendance at the conunercial function and sales meet-
ings listed below is generally by invitation only, no time or loca-
tion is gi\en in this listing. Check with authorized representa-
tives at the respective exhibit booths.
Friday, July 25
Victor .Animatograph Sales Meeting
Bell & Howell Audio-Visual Dealer Sales Meeting
Saturday, July 26
Califone Sales Meeting
EDL Sales Meeting
Family Films 10th Anniversary Diiuiei
Sunday, July 27
Beseler Sales Meeting
Eastman Kodak A-V Dealer Sales Meeting
Monday, July 28
Ozalid Sales Meeting
Moodv Institute of Science Dealer Dinner
A.
AUDIO- vim
CONVENTION
'You're the Cuest Speaker?!"
322
EdScreen & AV Guide — July, 1958
The Program Story
Members of the National Auclio-Visual Association
attending the two visuahzed general sessions of their
organization during the National Audio-Visual Conven-
tion and Exhibit are going to hear and see major presen-
tations on critical problems and areas of the a-v world,
done by expert and knowledgeable speakers.
The keynote speaker for the sessions will be Joseph A.
Allendorf, Eastman Kodak Company director of market
development. His presentation, opening the first general
session at 9 a.m. Saturday, July 26, bears the intriguing and
provocative title 'What's Cooking?", and can be depended
upon to provide much ammunition for new thinking and
new activity in the audio-visual industry.
Joseph A. Allendorf
What will the audio-visual business be like in 1960? That
is the topic of John J. Dostal of Garden City, N. Y., long-
time veteran of the audio-visual marketing field, who will
open the Monday-morning general session.
The NAVA annual meeting, with N.-W.-V President Wil-
liam Birchfield of .Alabama Photo Supply. Montgomery,
.A.la., presiding, will take place inmiediately following
Dostal's presentation.
John J. Dostal
A featured address by Dr. S. Franklin Mack of New
York City, Executive Director, Broadcasting and Film
Commission of the National Council of Churches, will be
presented after the business session.
A beautifully visualized presentation on "Selling Prof-
itably By Telephone" will be given by William A. Garrett,
sales engineer for the .American Telephone and Telegraph
Corp., of New York City.
William A. Garrett
A panel discussion on problems in film distribution will
follow the morning session, with Paul R. Foght, of Chicago,
general manager of Ideal Pictures, Inc., making an intro-
ductory presentation.
Sunday will again be observed with the NAVA Joint
Church Service, this year under the direction of the Rev.
.Mva Cox of New York City, Director of the Dept. of A-V
and Broadcast Education of the National Council of
C:hurches.
Dr. S. Franklin Mack
All meetings will be in the Terrace Casino of the
Morrison Hotel, providing one of the best meeting sites in
the country. .\11 presentations will be visualized, with
complete professional facilities including rear-screen pro-
jection and high-fidelity sound; a National Rental and
Projection Service crew directed by Ray Swank, N.WA
Secretary and NRPS officer, will handle the show.
"Wake-up breakfasts," a Convention innovation of last
year, will precede both general sessions. Breakfast will be
served right in the Terrace Casino from 8 a.m. until 9.
Special entertainment will be provided during the break-
fasts, including professional magic by Del Breece of Ideal
Pictures, Inc., Miami, on Saturday; and the Audio-Visual
Orchestra, directed by "Impresario" Tony Martucci of
Martucci's .Audio-Visual Service, Orlando, Fla., on Monday.
EdScreen & AV Guide — July, 1958
323
World's Largest Audio-Visual Exhibit
Audio-Visual equipment and materials are the heart of
any audio-visual program; they are also a major problem
for any person professionally concerned with audio-visual
teaching and training.
Each A-V technique demands knowledge of the capabil-
ities and limitations of the required materials and equip-
ment: each type of equipment offers particular and specific
problems in selection and evaluation.
That is the major reason the Exhibit section of the
National Audio-Visual Convention and Exhibit is par-
ticularly valuable to those persons attending the Conven-
tion. Not only does it offer the single opportunity annually
to see every one of the major A-V lines and all the
standard items of equipment and material on display, but
also it presents a unique chance to bring oneself up-to-date
on all the new developments and trends.
This opportunity was not always afforded to all those
groups now attending the Convention and Exhibit. The
first NAVA "show," held in 1946, was open only to
NAVA members. Its 45 booths, although a far cry from this
year's approximately 160 displays, offered a pretty thorough
review of A-V items available then.
It was at the editorial suggestion of Paul Reed, editor
of this magazine, in 1947 that the first additional group
joined with NAVA to meet concurrently and enjoy the
values attendant on inspection of the Exhibits. The
Educational Film Library Association, until then meeting
for its national conference at another locale, led the
parade of organizations which have in the past and still
do meet concurrently during this world's largest A-V
session.
Much credit is due the leadership of the National .\udio-
Visual .Association for their willing cooperation in making
the Exhibit attendance possible for these groups.
Steady growth and increasing interest have been the
keywords for the Convention and Exhibit ever since that
first joint session in 1947, with around 1200 in attendance,
till now the four-day NAVA show annually attracts more
than 2400 persons from every segment of the A-V world.
The exhibits have grown in interest and value, too.
Starting from a typical trade-show approach, ,\-V industry
representatives have long since learned the values of co-
operative effort to make the Exhibit the highlight of
attendance at the Convention for not only A-V dealers
but also for all other groups taking part. It has long
been an accepted fact that the Exhibit is "the showcase of
the A-V industry," and the exhibitors do all they tan to
make their displays and presentations among the outstand-
ing ones of the year. Special demonstrations and litera-
ture are made available, and the exhibitors make a point
of providing full information and aid to those representa-
tives of leadership groups in the A-V world whose registra-
tion at concurrent Convention sessions carries with it
the privilege of attendance at the Exhibit.
Through the years, the NAV.\ Exhibit has been held
in the Sheraton Hotel; the Conrad Hilton; the Sherman
and is now set up to occupy two entire floors of the
Morrison Hotel, one of the world's finest sites. Completely
air-conditioned, and with carpeted booth and exhibit space,
the First Floor and Mezzanine of the Morrison provide
excellent facilities for the world's largest display of audio-
visual equipment and materials.
Don't miss your opportunity to see and learn; be sure
to visit the Exhibit often and to seek out the displays of
the standard lines as well as those of the new exhibitors.
324 EdScreen & AV Guide — July, 1958
Exhibitors
Advance Furnace Company Booths N-94 & N-95
2310 E. Douglas, Wichita 7, Kansas, FOrest 34232
Exhibiting: Pixmobile Projector Tables, Optivox Easels, Pix-
mobile Book Trucks
Personnel: C. W. DeVore. M. W. Briggs, K. B. Northcutt
American Electrbnics, Inc. Booth C-17
05') W. Washington Blvd.. Los Angeles 1'), Calif., TExas 0-7245
Exhibiting: .\nierican AV'-lOO Tape Recorders, .Stereo Sound,
.Automatic Tape-filnistrip Systems, Speaker .Amplifiers
Personnel: John Tait, Pete Morris, Frank Sossibe
American Optical Company Booth S-131
Eggert & Sugar Rds., Buffalo 1."). N. V., Fillmore 4000
Exhibiting: Opaque Delincascope, Slide Delineascope, Micro
Opaque Reader, and other projection instruments to be
released
Personnel: E. V. Finnegan, J. J. Host, J. P. Britton, W. L.
Doemland, R. K. Remmer
American School Publishing Ckirp. Booth R-122
470 Fourth Ave.. New York Ki. N. Y., MUrray Hill 5-9250
Exhibiting: "School Executive," "Educational Business,"
",\merican ,Sch(K)l S: L'niversity"
Personnel: Craig F. Mitchell, Prentice C. Ford, Frank Ray-
mond, Jack Raymond, Jim Murphy, Frank Smith, Frank
Laavy, Tom Morrison
Ampex Audio, Inc. Booth N-75
1020 Kifer Road. Sunnyvale. Calif., REgent 6-2110
Exhibiting: Tape Recorders and Stereophonic Sound Equip-
ment
Personnel: C. .Arthur Foy, J. W. Farrow, Ralph Sprague, W. L.
.Anderson, Byron Carr
The Animation Equipment Corp. Booth S-136
38 Hudson St., New Rochelle, N. Y., Phone 6-8138
Exhibiting: The new Oxijerry "Standard" .Animation Stand
Personnel: Edward Willette, Lyle Enright
Antrex C^orporation Booth N-86
856 N. Rockwell St., Chicago, 111., HlJmboldt 6-2726
Exhibiting: Public .Address Systems, Portable Battery Pow-
ered; Power Megaphones. Portable Battery Operatecl; Tape
Recorders, Portable Flashlight Battery Powered
Personnel: B. Schwartz, Steve 1 roesc h
Arel Inc. Booth 0-98
491(i Shaw Avenue, St. Louis 10, Mo., PRospect 3-0600
Exhibiting: Tape Recorders, 8 & 16mm Cameras, Still Cam-
eras, Slide and Movie Projectors, Photo Accessories
Personnel: A. Lipsitz
Audio-Master Corp. Booth N-78
17 East 45th Street, New York 17, N. Y., OXford 7-0725
Exhibiting: 4-Speed Record & Transcription Players, Sound
Slide Film Projectors, Battel^ Operated Record Player,
Transistorized Tape Recorders, 8-Hour Background Music
Service, BG-Library of Mood and Bridge Music
Personnel: Herbert Rosen
Audiotronics Corporation Booth C-20
11057 Weddington St., N. Hollywood, Calif., STanley 7-0567
Exhibiting: Classroom Radio, Classroom Record Players, Fran-
script Ion Players and Music Room Speakers
Personnel: Don E. Warner, Gene Clears, C. S. LaSalle
Audio-Visual Instruction Magazines Booth U-156
Dept. of .Audio-Visual Instruction, NEA, 1201 Sixteenth St.,
N.W., Washington, D. C, ADams 4-4855
Exhibiting: "Audio-Visual Instruction" magazine, A-V publi-
cations
Personnel: Homer Humbert
A. H. Baiunhauer & Associates Booth E-28
Box 32, .Sappington Station, St. Louis 23, Mo., PRospect 1-8444
Exhibiting: Master Portable Music System, Bell Tower Chime
System, PAL Portable Electronic Lectern, Port-A-Sound and
various other sound units
Personnel: -A. Harold Baumhauer, Jack Kempf, Dorothy
Baimihauer
Bell & Howell Company Booths L-59 & L-60
7100 McCormick Rd., Chicago 45, 111., AMbas,satior 2-1600
Exhibiting: Motion Picture Projectors, Tape Recorders, Film-
strip Projectors, Cameras and Slide Pix)jectors
Personnel: George Myles, Charles Musson, Al Zacharias, James
Graven, Murray Cunningham
Charles Beseler Co. Booths K-55 & K-56
219 S. 18th St., E. Orange, N. J., ORange 6-6,500
Exhibiting: Vu-Graph "Royal," Vu-Graph ".Atlas," Vu-Lyte 11,
Vu-Lyte Hi-Speed, Master Vu-Graph, Std. Vu-Graph, Jr.
Vu-Graph, Vu-Graph "55," Slideking, Salesmate
Broadcasting & Film Commission,
National Council of Churches Booth T-146
220 Fifth Ave.. New York I, N. Y., ORegon 9-2968
Exhibiting: Religious Motion Pictures
Personnel: Miss ]. Margaret Carter, Arthur W. Rhinow
Charles Bruning Co., Inc. Booth D-25
1800 W. Central Road, Mt. Prospect, III. CLearl>r(K)k 5-1900
Exhibiting: .A complete line of film and sensitized material for
use in audio-visual e<piipment for training, advertising, dis-
play, and teaching purposes
Personnel: \'. H. Murphy, Ri>bert O'Connor, Joseph Calkins
Busch Film & Equipment Co. Booth S-135
214 So. Hamilton, Saginaw, Michigan, PLeasant 4-4806
Exhibiting: "Cinesalcsman" Continuous Projectors, "Cinedu-
cator ' Cla.ssr(K>m Projectors
Personnel: Edwin Busch
Business Screen Magazine Booth 1-50
7(K)4 Sheridan Rd., Chicago 26, III., BRiargate 4-8234
Exhibiting: "Business Screen" Magazines. ".Audio-Visual Pro-
jectionist's Handbook," "The Studio Buyers Guide," "Busi-
ness Screen Bookshelf," "Film Guide Library" and "Ref-
ence Shelf"
Personnel: O. H. Coelln, Jr., Gen. Quain Havs, Edward Mc-
Grain, Robert Seymour, Jr., Herbert Johnson, Louise Otten
Califone Corporation Booths P-102 & P-103
HMl N. Sycamore Ave., Hollywood 38, Calif., H011yw<x)d 2-2353
Exhibiting: Califone Phonographs, Transcription Players and
Soimd .Systems
Personnel: Robert G. Metzner, Geri Langsner, Robert J.
Margolis
Camera Equipment Co., Inc. Booth B-11
315 W. 43rd St., New York 36, N. Y., JUdson 6-1420
Exhibiting: Time Lapse Projection Sync Sound Recorders,
Microphone, Single System Sound Cameras, Tripods, Dollies,
Camera Accessories
Personnel: .Allan Green, Clifford Van Praac, Martin Bahn
Cathedral Films, Inc. Booth F-32
140 N. Hollwoixi Way, Burbank, Calif., THornwall 8-6637
Exhibiting: Religions Motion Pictures, Filmstrips and Records
Personnel: Robert ZuLch, Dr. J. K. Friedrich, B. B. Odell,
Lester Klein, Don Banter, Mrs. Grace Colson
Chart-Pak, Inc. Booth T-I53
One River Road, Leeds, Mass., JUstice 4-5446
Exhibiting: "Contak" Shading Films, Color Tints, Tapes,
Grids and Transparent Color Tapes
Personnel: John L. Milanese, Frank .A. Barton, Ed White, Bill
Rose, H. O. Frohbach, Rus Pierce
Christian Herald Booth G-40
35 E. Wacker Drive, Chicago 1, 111., CEntral 64176
Exhibiting: "Protestant Church Administration & Equipment"
Magazine
Personnel: Laurence S. Heely, Jr., Ford Stewart, Jack W. Mid-
dagh, B. V. Parent, Ruth LeVine
Christian Life Magazine Booth N-82
33 South \Vacker Drive, Chicago 6, 111., ANdover 3-0424
Exhibiting: "Christian Life" and "Christian Bookseller" Maga-
zines
Personnel: Alma Gilleo, Eleanor Person. Mel Sorenson, Perry
Hedberg, Rolx^rt Hamlett
EdScreen & AV Guide — July, 1958
325
Exhibitors
Church-Craft Pictures, Inc. Booth O-lOl
3312 Lindell Blvd., St. Louis 3, Mo., FRanklin 1-6676
Exhibiting: Slides, Filmstrips, Sound Filmstrips, Motion Pic-
tures
Personnel: Cecil E. Monteith, Paul G. Kiehl, Erich H. Kiehl,
William Russell
Co-De-Co Booth R-123
446 West 43rd St., New York, N. Y.. BRyant 9-0720
Exhibiting: Still Projectors based on the use of an entirely
new and highly efficient optical system
Personnel: Norman L. Naidish, Alfred Belok
Jack C. CoflPey Co. Booths H-43, H 44, H-45
710 Seventeenth St., North Chicago, 111., DExter 6-5183
Exhibiting: Filing Systems and Cabinets for Filmstrips, 2x2
Slides, Disc Records, Sound Slidefilms and Records, Stereo
Slides, Filmstrip, Wall-files, Filmstrip Table-files, Mobile
Projector Stands, Mobile Projector Stands and Cabinets,
"Wifieelit" Projector Tables
Personnel: Jack C. Coffey, E. J. McGookin, George Gruber
Colonial Plastics Company Booth N-80
3 South 12lh St., Richmond 19, Va., Milton 8-1996
Exhibiting: Light Control Draperies
Personnel: Carl E. Lindenmayer, Mrs. Carl E. Lindenmayer
Commercial Picture Equipment, Inc. Booth S-127
1802 W. Columbia .Ave., Chicago 26, 111., BRiargate 4-7795
Exhibiting: "Roll-.A-Lock" Equipment Tables, "Fast-Fold"
Screens
Personnel: Don P. Smith, Peggy Ott, A. J. Bradford, J. M.
Stoginski
Concordia Films Booths T-148 & T-149
3558 So. Jefferson Ave., St. Louis 18, Mo., MOhawk 4-7000
Exhibiting: Religious Films and Filmstrips— Featuring "The
Old Testament Scriptures"
Personnel: Vic Growcok, Jtm Thompson, Ken Webster, Jim
Stobie, Gary Klammer, Lowell Hake
Coronet Films Booth G-39
65 East South Water, Chicago 1, 111., DEarborn 2-7676
Exhibiting: 16mm Educational Motion Pictures in Color and
Black and White
Personnel: E. N. Nelsen, E. C. Dent, L. Homan, John Field
and all Regional and Direct representatives.
Cousino Visual Education Service Booth G-42
2107 .Ashland, Toledo 2, Ohio, CHerry 3-4208
Exhibiting: "Visual Van" Projection Tables, "Audio Vendor"
Point of Sale Devices
Personnel: Joe Meidt, Bernard A. Cousino, Robert Kunkle,
Ralph Cousino
County Agent & Vo-Ag Teacher Booth B-10
317 North Broad St., Philadelphia 7, Pa., MArket 7-3500
Exhibiting: "County Agent & Vo-Ag Teacher" Magazine
Personnel: Gordon L. Berg, Sam Lewis Veilth, Boyer Veitch,
.\1 Zilenziger
Da-Lite Screen Co., Inc. Booths P-106, P-107, P-108
Warsaw, Indiana, AMherst 7-8101
Exhibiting: Projection .Screens for Audio-Visual Usage, in-
cluding New Lenticular Model for Undarkened Classrooms
Personnel: Rotxjrt H. Maybrier, Murray Merson, Dave Mul-
tronc. Bill Borden, PeteHamzy, Norm Oakley, Les Berrent,
C. J. Cerny, C. C. Cooley, George Lenke, E. C. Hamm'
W. V. Hoffman, Bert Oppenheim, Bob Minton
Davco Publishing Company Booth T-I50
153 W. Huron. Chicago 10, 111., SUperior 7-3380
Exhibiting: Filmstrips
Personnel: Dave Pinchot, Roy Pinchot
Davis & Sanford Co., Inc. Booth R 121
25 Avenue "E," New Rochelle, N. Y., NE 2-1636
Exhibiting: Movie Tripods with Dolly S; accessories, "3V"
Panoramic Movie Titler
Personnel: Edward Resk
The Distributor's Group, Inc. ' Booth A-1
204- 14th St., N.W., Atlanta 13, Ga., TRinity 41661
Exhibiting: "KilMagic" Cloth, "FilMagic" Tapes and "Fil-
Magic" Pylons
Personnel: W. Wells ."Vlexander, Russell M. Magee
DuKane Corporation Booth 0-99
St. Charles, 111., St. Charles 2300
Exhibiting: "Micromatic" Sound Slidefilm Projector, "Flip-
Top" Sound Slidefilm Projector. Auditorium Sound Slide-
film Projection Equipment, "Recordmaster ' and new push-
button Filmstrip Projector
Personnel: Howard Turner, .\1 Hunecke, Stewart deLacey,
Robert Larson, Joost Kocnig
Eastern Products Corporation Booths M-64 & M-65
1601 Wicomico St., Baltimore 30, Md.. EDmondson 6-4910
Exhibiting: Audio- Visual Venetian Blinds & Drapery Hardware
Personnel: Harry Goldberg, Al Mergenthaler
Eastman Kodak Company, Apparatus &
Optical Division Booths R-117, R-118, S-132, S-133
400 Plymouth Avenue North, Rochester 4, N. V. LOcust 2-6000
Ext. 3158
Exhibiting: 16inm Motion-Picture Equipment and 35mm Slide
and Filmstrip Equipment
Personnel: William S. Allen
Educational Developmental
Laboratories, Inc. Booths N-90 & N-91
75 Prospect Street, Huntington, N. V.. H.\milton 7-8948
Exhibiting: Controlled Reader, Tach-X 1 achistoscope, accom-
paying Filmstrip Libraries
Personnel: Standord E. Taylor, Helen Frackenpohl, James L.
Pettee, Alan Evans, Edmund Zazzera
The Educational Screen, Inc Booth N-89
2000 N. Lincoln Park West, Chicago 14. 111., Bittersweet 8-5313
Exhibiting: "Educational Screen and Audio-Visual Guide"
Magazine
Personnel: Josephine H. Knight, H. S. Gillette, Paul C. Reed,
Wm. F. Kruse, Patrick A. Philippi, William Lewin, Gail
Martin, Wilma Widdicombe
Encyclopaedia Britannica Booth N-77
400 W. Madison St., Chicago, III., CEntral 6-9178
Exhibiting: A new edition of the Encyclopaedia Britannica
and its co-related fact finding services
Personnel: Ralph Hinckly, Greg Grover, Chas. Colb
Eye Gate House, Inc. Booth F-35
146-01 Archer Ave., Jamaica 35, N. Y., AXtel 1-9100
Exhibiting: Educational and Religious Filmstrips
Personnel: .Alfred E. Devereaux, Robert F. Newman, Henry
C. Gipson
Family Films, Inc. Booths P-104 & P-105
5823 Santa Monica Blvd., Hollywood 38, Calif., HOllywd 2-2243
Exhibiting: 16mm Religious Motion Pictures, Filmstrips and
Records
Personnel: Chas. Wayne, Paul Kidd, Sam Hersh, Don R. Lantz,
Miss George Allen, Melvin Hersh, Stanley Hersh. Betty
Hurd. William Kruse. Gussie Kruse, Martin Hersh, Martin
Lynn, George Wallace, Blanche Mond, Roy Luby, Mrs. Sam
Hersh, Mrs. Melvin Hersh, Mrs. Chas. W'avne, John Young,
Frank Grant
Booth A-2
1755 Broadway, New
Film/AV News
Division of Keegan Publishing Co., Inc.,
York 19, N. Y., Circle 5-2320
Exhibiting: The new "Film and A-V News" Magazine
Personnel: Stephen F. Keegan
326
EdScreen & AV Guide — July, 1958
Exhibitors
Film A-V World Newsmagazine Booth L-62
6327 Santa Monica Blvd.. HoIIvwoikI 38. Qilif.. HO 2-32")3
Exhibiting: The Film A-V World Service I'ublicalions— "Teach-
ing Tools," "Film A-V World"— "Home Movies," "Pro Cine
Photographer" and Handbooks
Personnel: Syd Cas,syd, Bob Junius, Dick Milford, Paul Giltjert
Films Incorjjorated Booth 1-49
11.50 Wilmctlc Ave., Wilmette, 111.. AL 1-8700
Exhibiting: U'mim Feature Films and Short Subjects from
Films Incorporated. Ifimni Educational Films from Ency-
clopaedia Hritannica F'ilms
Personnel: Rol)ert Sampson, Robert Brown. W. S. Edwards.
E. Morris. Robert Wagner
Filmstrip and Slide Laboratory Booth N-87
292 Merton St., Toronto 7. Ontario, Canada, HUdson 8-9152
Exhibiting: "F.ASLA" Filnisirips and Slides
Personnel: CHril Redford, Mrs. Kathleen Redford. Joseph D.
Brown, Gordon J. Stanley
Fisher Manufacturing Co. Booth N-83
1185 Mt. Read Blvd.. Rochester 6, N. Y., GLenwood 3-8510
Exhibiting: "Flthyloid" Film Cement; "Fisher" 8 & Ifinim Film
Cleaner. "Fimastic"— a new stick form lens cleaner and
polish for use on all photographic lenses
Personnel: R. J. Fisher, Leon F.. Burton
Florman & Babb, Inc. Booth N-88
68 W. 45th St.. New York 36, N. Y., MUrray Hill 2-2928
Exhibiting: Magic Mylar, F&B Film Repair and Butt Splicing
BkKks. F&B Motion Picture Equipment, F&B Magnetic
Recording Tape
Personnel: .\rthur Florman, L. C. Hollander, Mrs. .\. Florman
Genarco, Inc. Booth U-159
97-W Sulphin Blvd., Jamaica 35. N. Y., OLympia 8-5850
Exhibiting: Cienarco 3,000 watt Slide Projectors, Genarco
Electric Slide changers for 3i4x4-in. Slides
Personnel: J. P. Latil, Mrs. J. Latil, O. Millie
General Electric Company Booth T-141
Photolamp Dept., Nela Park, Cleveland 12, Ohio, GL 1-6600
Exhibiting: Projection Lamps
Personnel: R. V.. Birr, D. .\. Pritchard
Graflex, Inc. Booths R-115 & R-116
3750 Monroe .\\c.. Rochester 3, N. Y., LUdlow 6-2020
Exhibiting: Ifinim Sound Projectors, Filmstrip Projectors,
I ape Recorders, Record Players
Personnel: J. S. Brown, W. A. Taylor, D. R. Calver
The Grayline Company Booth H-46
12243 Avenue "O." Chicago 33, 111., Estebr(H)k .5-8812
Exhibiting: "Grayline" Phonographs, "Phonogard" Phono-
grajjhs. Players and .\ccessories
Personnel: Jack W. Meyerson, Richard Gray
Haloid XeroX Inc. Booth S-129
2-20 Haloid St., Rochester 11, N. Y., GLenwood 3-9460
Exhibiting: XeroX Copying Equipment for Preparation of
1 ransparencies for Lantern Slides and Overhead Projectors
Personnel: Jean Scura, .Sally Chase, David Howell, Robert
Bnnnicr, Fred F. McKenzie
Hamilton Electronics Corporation Booth N-81
2726 W. Pratt .\ve,, Chicago 45, 111.. BRiargate 4-6373
Exhibiting: Transcription and Record Players, Microphone
Mixers. Transistor Preamps, Public .Address Systems
Personnel: Ray Kostecki. C. L. Helgren, W. .\. Hamilton, L. B.
Parsons
The Harwald Company, Inc. Booths M-67 & M-68
1245 Chicago .\ve.. Evanston, III., DAvis 8-7070
Exhibiting: "Hi-Fi" Movie-Mite" and other 10mm Motion Pic-
ture Projectors, Continuous .Automatic .Motion Picture and
Slide Projectors, Professional Film Handling Equipment
Personnel: Roliert Grunwald. Richard Wallace, Roljert Men-
ary, Howard Bowen, David Stevenson, Joe Sobieraj, Paul
Browder
Industrial Photogjraphy Booth R-119
10 Fast 40ih St., New York. N. Y., MUrray Hill 6-3100
Exhibiting: "Industrial Photography" Magazine, "Photographic
Trade News," "Film Media"
Personnel: Fred J. Ross, Jim Watkins, Bill Pattis, Rodd
Exelbert, ¥A Wagner, Bob Pattis
The Instructor Magazine Booth N-85
75 E. Wacker Dr.. Chicago 1, HI., STate 2-7233
Exhibiting: "The Instructor" Magazine and .Audio-Visual Sup-
plements
Personnel: R. C Gilboy, Jack Fritts, Elizabeth Noon, Dick
Henderson
International Film Bureau, Inc. Booth E-27
57 E. Jatkson Blvd., C;hicago 4, III., WAbash 2-1648
Exhibiting: 16mm Educational Film, Foster Power Rewind,
Roberts Tape Recorder
Personnel: Wesley Greene, Miss Margery Weiss, Mrs. Wesley
Greene, Carl Ross, S. J. Spertjerg, Mrs. Jessie Wilson, Henry
Breitrose
The Jam Handy Organization Booth J-54
2821 E. Grand Blvd., Detroit II, Mich.. TRinity 5-24.50
Exhibiting: Instructional Materials for Learning, Filmstrips
and Motion Pictures
Personnel: V. C. Doering, Edwin O. Dix, .A. E. Stoffer, Mrs.
Tenby Storm
Klearcite Screen Co. Booth U-157
1432 N. Orleans St., Chicago 10, 111., MOhawk 4-5973
Exhibiting: Translucent Rear Projection Materials and Allied
Products
Personnel: R. W. Kotar
Lightmaster Screen Co. Booths C-I8 & C-19
12270 Montague St., BIdg. 57, Pacoima, Calif., EMpire 9-7301
Exhibiting: Lightmaster Projection Screens
Personnel: Robert P. Haskjn
Magnetic Recording Industries Booth B-12
126 Fifth Ave., New York, N. Y., .ALgoncjuin 5-72.50
Exhibiting: Language I.alxnatory Equipment
Personnel: .Man Carey, John Stokes, Howaitl Tennant
Booth S-126
Magnetic Recording Industry
Association
1555 N. Bron-son Ave., Los .Angeles 28, Calif.
Exhibiting: History and Uses of Magnetic Recorders and Ac-
cessories
Personnel: Ed .Altshuler, Irving Rossman
Majestic International Sales Booth A-5
Division of The Wilcox-Gay Corporation, 743 N. LaSalle Street,
Chicago 10, III., WHitehall 44)077
Exhibiting: Wilcox-Gay Tape Recorders, .Amplifiers, Speakers,
tirundig Tape Recorders
Personnel: W. E. McConnell, Ralph Lockett, S. F. Jenkins,
Jack Citow, Leonard Ashbach, Sidney Zelman, Del Harris
Marcellus Mfg. Co. Booth K 57
p. O. Box 2, Belvidcrc, HI., Lincoln 4-3147
Exhibiting: "Miracle" 16mm Sound Movie Projector
Personnel: L. K. Marcellus, R. J. Marcellus, Geo. H. Schnell
O. J. McClure Talking Pictures Booth R-124
1100 W. Washington Blvd., Chicago 7, 111., CAnal 6-4914
Exhibiting: Sound Slide-film Machines, Record Players, Port-
able Public .Address Systems
Personnel: O. J. McClure, J. Harold Caesar, Robert LaCost,
Mrs. L. W. LaCc«te
McGraw-Hill Text-Film
Department Booths M-69 & M-70
330 VN'est 42nd St., New York 36, N. Y., LOngacre 4-3000
Exhibiting: lulucational Films and Filmstrips
Personnel: Fred T . Powney, James Dunlap, Norman Franzen,
Gcxlfrey Elliott, .A. J. Rosenberg
EdScreen & AV Guide — July, 1958
327
Exhibitors
Robert C. Merchant Booth E-26
2701 Oxford St., Lafayette, Indiana; Phone: 20-7013
Exhibiting: Custom equipment for use in language teaching
and speech correction laboratories
Personnel: Robert C. Merchant, Professor J. Collins Orr. W. G.
Brill
Miller Manufacturing Company Booth C-15
3310 E. Roxboro Rd., N.E., Atlanta 5, Ga., CEdar 3-8258
Exhibiting: Miller Selt-Adjusting Projector Tables
Personnel: Lee W. Miller, Miss Regina Miller, Mrs. Lee W.
Miller
Mobile-Tronics Booth D-21
1703 Westover Rd., Morrisville, Pa., CYpress 5-3544
Exhibiting: Mobile-Tronics Record Player and P. A. Unit,
Mobile-Tronics Tape Recorder
Personnel: Conrad A. Baldwin, Elizabeth C. Baldwin
Moody Institute of Science Booth S-134
11428 Santa Monica Blvd., Los Angeles 25, Calif., GR 8-8287
Exhibiting: "Sermons From Science" Films
Personnel: G. Keith Hargett, Percy Bagge, Bal Reed, Don
Campbell, Len Skibitzke, Hedley Parker, Joe Quinones
Moody Monthly Booth S-128
820 N. LaSalle St., Chicago 10, 111.. Michigan 2 1570
Exhibiting: "Moody Monthly" Magazine
Personnel: Lawrence Zeltner, William Boyle, Evelyn Gardner
*The Meyercord Co. Booth R-120
5323 W. Lake St., Chicago 44, 111., EStebtxx* 8-3700
Exhibiting: Decalcomania transfers for films and AV equip-
ment
Personnel: D. J. Stockburger
• Tentative
National Council of Churches Booth T-154
Dept. of A-V & Broadcast Education, 257 Fourth Ave., New
York 10, N. Y., ORegon 4-6407
Exhibiting: Audio-Visual Resource Guide, 1958-59 4th Edi-
tion; announcements for 1st National Executive Consulta-
tion on A-V Christian Education and 15th International
Conference on A-V C.E.
Personnel: Rev. Donald Kliphardt, Rev. J. Martin Bailey
National Telefilm Assoc. Booth F-36
10 Columbus Circle, New York, N. Y., JUdson 2-7300
Exhibiting: A new line of 16ram Home Movies, feature and
short subjects
Personnel: Milton J. Salzburg, Robert Kranz
Neumade Products Corporation Booth T-147
250 West 57th St., New York 19, N. Y., JUdson 6-5810
Exhibiting: Storage Facilities for Filmstrips, Slides and Mov-
ing Pictures. Film Splicers, Power and Hand Rewinds, Pro-
jection Stands and Editing Room Equipment
Personnel: Lee E. Jones, Lew Grofsik, R. E. Hempel, John
Freeland
Newcomb Audio Products Co. Booth T-143
6824 Lexington Ave., Hollywood 38, Calif., Hollywood 9-5381
Exhibiting: Transcription Player/P. A. Systems, Portable Pho-
nographs, Classroom Radios
Personnel: Robert Newcomb, N. W. Hillstrom, Lee W. May-
nard
North American Philips Company, Inc. Booth G-41
230 Duffy Ave., Hicksvillc, L. I., New York, WEUs 1-6200
Exhibiting: Three-Speed Tape Recorder, Speakers, Enclosures
and Microphones
Personnel: J. F. Gerrity, Dwight Smith
Ozalid Division Booths N-73 & N-74
Genera! .\niline &.- Film Corporation, Johnson City, N Y
BInghamton 7-2301
Exhibiting: Ozalid Machines and Equipment Used in Local
Preparation of Projectables for Overhead Projection
Personnel: James Lemay, Art Smith, Don Scully, Allan Finstad
Pentron Corporation Booth T-142
777 S. Tripp Ave., Chicago 24, 111., S.Acramento 2-3201
Exhibiting: Tape Recorders and Components, Tape Decks,
both Stereo and Monaural and Preamps
Personnel: Irving Rossman, George Royster, Hope Borowski,
Bud Fields, Howard Vierow, Ted Rossman, Mary Marren,
Mort Tillman, Bernie Sahlins
Photo Methods for Industry Booth S-139
33 W. 60th St., New York 23, N. Y., PLaza 7-3700
Exhibiting: "PMI"— a publication dealing with photography
in industry
Personnel: Milton Astroff, Jules Wartcll
Picture Recording Company Booth P-109
1395 W. Wisconsin Ave., Oconomowoc, Wis., LOgan 7-2604
Exhibiting: "Pictur-Vision" Continuous Advertising Projectors,
"Pictur-Vision" Projection Cabinets, "Solarbrite" Trans-
lucent Screens
Personnel: G. E. Musebeck, George Howie, Mrs. M. L. Brown,
D. Hale Darnold, D. E. Church
Planoscope Corp. Booth U-158
551 Fifth Ave., New York 17, N. Y., MUrray Hill 7-2327
Exhibiting: Chart and Slide Lettering Materials— Mechanical
Charts
Personnel: H. M. Bradbury, Jr., Alexander Forest
Plastic Products Inc. Booth T-145
1822 E. Franklin St., Richmond 23, Va.. MI 8-80,59
Exhibiting: Vinyl Plastic Drapes for Light Control
Personnel: Robert L. Withers, Sr.
Polacoat Incorporated Booth M-63
97.50 Conklin Rd., Blue Ash 42, Ohio, SYcamoie 1-1300
Exhibiting: "Lenscreen" Screens and Screen Materials for Day-
light Use
Personnel: L. M. Heath
Polaroid Corporation Booths R-113 & R-114
Cambridge 39, Mass., UNiversity 4-6000
Exhibiting: The Polaroid Transparency System
Personnel: Kemon P. Taschioglou, Rolf M. Augustin, Miss
Lloyd McDonnell
Projection Optics, Inc. Booth M-72
330 Lyell Ave., Rochester 6, N. Y., GLenwood 3-0870
Exhibiting: Transpaque Audio-Visual .^id Projector, .\na-
morphic Lenses
Personnel: Fred ,\u[hauser, Phil Berman
Psychotechnics Inc.
105 W. Adams, Chicago 3, 111., DEarborn 2-6277
Exhibiting: Reading Training Equipment
Personnel: Dr. S. N. Stevens, .Adeline Pruvn
Booth D-22
Radiant Lamp Corporation Booth N-76
300 Jelliff Ave., Newark 8, N. J., BIgelow 3-6850
Exhibiting: Radiant Projection and Exciter Lamps
Personnel: Les Deutsch, Charles P. Goetz
Radiant Manufacturing Corp. Booths J-5I, J-52, J-5$
8220 North Austin, Morton Grove, 111., IRving 8-9000
Exhibiting: Motion Picture Projection Screens
Personnel: Milt Sherman, Harry EUer, Adolph Wertheimer,
Hershel Fcldman, Seymour Jacob
Radio Corporation of America Booths F-33 & F-34
Front & Cooper Streets, Camden 2, N. J., WOodlawn 3-8000
Exhibiting: New RCA "Life-Tested" 16mm Junior and Senior,
Magnetic, Porto-Arc Projectors; the RC.\ "Scholastic" Line
of Record Players and Tape Recorders
Personnel: A. J. Piatt, R. L. Cleveland, T. G. Christensen,
R. N. Emerson, T. Lehman, W. D. Osborne, M. J. Yahr,
A. C. Lindquist
Frank K. Reid Booth E-31
1210 Westway Blvd., McAllen, 1 exas, MU 6-7230
Exhibiting: "Mira" Screen
Personnel: Frank K. Reid, M. W. Huseman, Keith K. Reid
328
EdScreen & AV Guide — July, 1958
Exhibitors
♦Rutherford Duplicator Co. Booth S-137
P. O. Box 13087, Houston 19, Texas
Exhibiting: Projection Tables
Personnel: Gus Rutherford
• Tcnlali\e
Safe-Lock, Incorporated Booth T-155
870 West 25th St., Hialeah, Florida, TUxedo 8-9r,!i2
Exhibiting: "Safe-Lock" ProjectO-Stands and "Welt" Tripods
for Industrial TV and Movie Cameras; "Safe-Lock" Draw-
ing Stands
Personnel: D. I. Welt, B. Childs, J. Childs
Seal, Inc. Booth L-61
Brook Street, Shelton, Conn., REgent 4-1643
Exhibiting: Educator Model Dry Mounting Press and Dry
Mounting Materials
Personnel: W. F, Miehle, W. Melnyk
Allan E. Shubert Co. Booth N-79
3818 Chestnut St., Phila. 4, Pa., EVergreen 6-2979
Exhibiting: "International Journal of Religious Education"
and "Your Church" Magazines
Personnel: William B. Shubert, Allan E. Shubert, Mrs. Mil-
dred Leavitt, David Yancey, William S. Clark, J. Martin
Bailev
Spindler & Sauppe Booth M-7I
2201 Beverly Blvd., Los Angeles 57, Calif., DUnkirk 9-1288
Exhibiting: "Selectroslide" Projectors for 16, 48 and 96 Slides
Personnel: George A. Sauppe, Norman A. Sauppe, Albert J.
Schnurpfeil
Squibb-Taylor, Inc. Booth O-IOO
1213 S. Akard, Dallas 2, Texas, Riverside 7-3596
Exhibiting: Taylor "Spotlight" Opaque Projector, Taylor
.\djusto Stand, "Spotlight" R-2 Projection Table, "Spot-
light" Pointer
Personnel: Clif Squibb, Jody Damron
Standard Projector & Equipment
Co., Inc. Booths F-37 & F-38
7106 Touhy Ave., Chicago 31, 111., Nlles 7-8928
Exhibiting: Complete Line of Projectors for Filmstrips and
2x2 Slides, Filmstrip Previewers, Beaded and Silver Screens
Personnel: Pat J. Kilday
Sylvania Electric Products, Inc. Booth K-58
Photolamp Division, 1740 Broadway, New York 19, N. Y.,
JUdson 6-2424
Exhibiting: Sylvania Photographic Lamps
Personnel: R. B. Martenson
Technical Service Incorporated Booths 1-47 & 1-48
30865 W. Five Mile Road, Livonia, Mich., KE 3-8800
Exhibiting: TSI 16mm Sound Motion Picture Projectors, De-
Vrylite, Duolite, Suitcase and Moviematic
Personnel: Paul E. Ruedemann, Geo. Collins, Wally Moen,
E. H. Lerchen
*Teclar Aluminum Company Booth B-13
1520 Mercer St., Seattle, Washington
Exhibiting: Projection Screens
Personnel: Ernest J. Gottula
• Tentative
Tele Prompter Corporation Booth M-66
311 W, 43rd St., New York, N. Y., JUdson 2-3800
Exhibiting: TelePro "6000" front and rear screen projection.
Custom Lectern, Language Translator, TeleMation (effects
automation), TelePrompter Cueing Equipment
Personnel: Herbert Hobler, Ted Boisumeau
United States Projector Corporation Booth S-125
Delaware Bldg., Federal Way, Washington, TRinity 8-3500
Exhibiting: 16mm Strip Projector and Camera Equipment
Per.sonnel: Charles H. Anderson, J. R. Cissna, John Randall,
Jr., L. S. Packard, Gideon Kramer
United World Films, Inc. Booth R-lIO
1445 Park Ave., New York 29. N. Y., TRafalgar 6-5200
Exhibiting: Educational, Universal International and J. Ar-
thur Rank features; Castle Home Movies; U. S. Gov't Films;
Booths R-IIl & R-112
Religious Films, etc.
Personnel: Murray Goodman, J. M. Franey, John D. Desmond,
Frank Mannarelli, .Xrthur Hahn, A. L. Karpinski
V-M Corporation Booth T-I40
280 Park Street, Benton Harbor, Mich., WAlnut 5-8841
Exhibiting: lape Recorders, Phonographs and Speakers
Personnel: C. J. Stevens, Joe Searfoss, Jim Fitzsimmons, Bob
Fissell
Varigraph Company Booth S-138
841 W. Lakeside St., Madison 1, Wisconsin, .ALpine 6-7679
Exhibiting: Varigraph Lettering Instrument and Templets
Personnel: L. J. Jenson, F. W. Chamberlin
Vari-Typer Corp. Booth C-16
720 Frelinghuysen Ave., Newark 12, N. J., BI 2-2600
Exhibiting: Office Composing Machines
Personnel: George Robinette
Victor Animatograph
Corporation
Plainville, Conn., SHcrwood 7-1663
Exhibiting: Complete Line of Victor 16mm Sound and Silent
Motion Picture Projectors, Victor Viewers, Soundview Film-
strip and Sound Slidefilm Projection Equipment
Personnel: Hy Schwartz, Horace O. Jones, Leila A. Virdone,
John J. Harnett, Mort Goldberg, Jack Lewis
Victorlite Industries, Inc. Booths N-92 & N-93
4117 W. Jefferson Blvd., Los Angeles 16, Calif., RE 2-1033
Exhibiting: VisualCast Daylight Overhead Projectors, Pack-
aged Visuals for use with Overhead Projectors, Techniques
for Local Preparation Daylight Overhead Projector Ma-
terials
Personnel: James J. Fitzsimmons, Robert J. Brady, Joseph
Haslinger, George Post, Clyde Hollingsworth
Viewlex, Inc. Booths 0-96 & 0-97
35-01 Queens Blvd., Long Island City 1, N. Y., EXeter 2-0100
Exhibiting: Combination Slide and Filmstrip Projectors,
Sound-slide Filmstrip Projectors, Automatic Slide Projectors,
Sound Equipment
Personnel: M. R. Abrams, Ben Peirez, W. G. Dwinell, R. H.
Yankie
Wallach & Associates, Inc. Booth S-130
1589 Addison Road, Cleveland 3, Ohio, SWeetbriar 1-5580
Exhibiting: Discabinets, Tape Recording Reel Cabinets, Film
Separator Racks, Reelmobiles
Personnel: Charles D. Wallach, Arthur Wallach, Larry Oliver,
.\lvin Tengler, Mrs. Arthur Wallach
Webcor, Inc. Booths T-15I & T-152
5610 W. Bloomingdale Ave., Chicago 39, 111., TUxedo 9-8500
Exhibiting: Tape Recorders— Monaural and Stereofonic, Fono-
grafs and Record Changer
Personnel: George Simkowski, George A. Hincker, Lou Bur-
dick, Charles Dwyer
Westinghouse Electric Corporation Booth B-14
Lamp Division, One MacArthur Avenue, Bloomheld, N. J.,
HUmboldt 4-3000
Exhibiting: New Wafer-stem type 500 watt "FOCUS-LOK"
Projection Lamps (T-12 DBJ, and T-10 DAL); also 1200
watt Standard type (T-12 DHS Base Up, and DHT Base
Down) Westinghouse Exclusive Floating Bridge, Blue Top
Projection Lamps
Personnel: W. R. Wilson, F. H. Rixton (Hdqtrs. Bloomfield)
— M. S. Sancraint, R. L. Allen, J. J. Burke, R. D. Reynolds
(Chicago District)
World Wide Pictures Booth T-144
P. O. Box 2567, Hollywood 28, Calif., STate 4-5515
Exhibiting: Religious and Educational Motion Pictures
Personnel: Brunson Motley, Dick Ross, Dave Barr
Your Lesson Plan Filmstrips, Inc. Booth N-84
Morehouse Associates, Inc., Exclusive Distributor, 516 5th Ave.,
New York 36, N. Y., MUrray Hill 7-2436
Exhibiting: Filmstrips
Personnel: T. C. Morehouse, Jr., Harold Baumstone
EdScreen & AV Guide — July, 1958
329
THE NATIONAL INSTITUTE FOR
AUDIO -VISUAL SELLING
By Frank Creasy, Chairman
W. A. Yoder Co., Richmond, Va.
One of the strongest needs in the audio-visual field is
for understanding, on the part of both dealers and A-V
users, of each other's problems.
The A-V dealer's business depends on his personal ful-
fillment of a unique function, made up of many factors.
He must be not only a supplier of specialized equip-
ment, designed and built to take the brunt of heavy-duty
A-V use, but also he must be able to bring a wide range of
skill and knowledge to the problems of his customer. He
has become in the last decade more and more a specialist
in communications through sight and sound, for many
applications. He must know the customer's needs; he comes
to the customer, and he keeps coming back after the sale:
to instruct in proper use of equipment, to counsel in
provision of useful materials, and to service what he sells.
All of these actions on the dealer's part require personal
and professional background in audio-visual materials,
equipment and applications. He can find what he needs
at the National Institute for Audio-Visual Selling.
It was to meet these needs that the National Institute
for Audio-Visual Selling was created by the National Audio-
Visual Association just ten years ago. NAVA sponsors
the Institute just before Convention each year at Indi-
ana University, where the acknowledged leaders
throughout the audio-visual industry join their skills
and talents with the highly qualified instructors of the
University School of Business and Economics and the
world-renowned University Audio-Visual Center.
The four-day Institute courses have been carefully re-
searched, revised and constructed over the past decacle to
produce a practical, visualized, high-speed learning experi-
ence in each of four areas: Salesmanship, Applied Selling,
Sales and Business Management, and Preparation and Use
of Audio-Visual Materials.
New and dramatic methods are used, carefully integrated
with successful methods tested through the years. For
instance, this year's group in Salesmanship will work with
role-playing, applying this "psychological drama" to sales
situations and demonstrations.
. . . and always demonstrate
from (he operator's angle.
The Preparation and Use of A-V Materials course com-
bines much of the information and practical techniques of
low-cost A-V production into actual experiences and activi-
ties, for the participants. This course has done much to
spread the word on "local production" throughout the
country.
Today's "Instructional Materials" concept is so much
broader than in the days of the "projector peddlers" . . .
Members of the National Audio-Visual Association re-
turn to the Institute year after year, not only to complete
a course a year but also to keep themselves thoroughly
informed and ready to carry on the role of personal audio-
visual consultants to their customers.
The Tenth Anniversary Institute is directed by a Board
of Governors including myself (Frank Creasy, W. A. Yoder
Co., Richmond, Va.) as Chairman; Al Hunecke, the Du-
Kane Corp., St. Charles, 111., vice-chairman; Prentice C.
Ford, .American School Pub. Co., New York, secretary; Miss
George Allen, Family Films, Inc., Hollywood, Calif.; How-
ard Holt, Audio-Visual Film Service, Inc., Birmingham,
Ala.; Howard F. Kalbfus, Sales Training Center, Eastman
Kodak Co., Rochester, N. Y.; Guy Lam, Midwest Visual
Equipment Co., Chicago; J. K. Lilley, J. P. Lilley and Son,
Harrisburg, Pa.; Joseph Meidt, Cousino's, Inc., Toledo,
Ohio; Kalman Spelletich, Davenport, Iowa; James P.
Thompson, Concordia Films, St. Louis, Mo.; Mrs. Ann T.
Vath, L. C. Vath Audio-Visual .'Vids, Sharpsville, Pa.; Russell
Yankie, Viewlex, Inc., and Charles Beseler Co., St. Peters-
burg, Fla.
NAV.\ President William W. Birchfield, Alabama Photo
Supply, Montgomery, Ala., is a member of the Board,
ex officio; Don White, Executive Vice-President of NAV.\
and Henry C. Ruark, Jr., NAVA Director of Information,
assist with Institute activities.
Dr. K. C. Rugg, Associate Director of the University
A-V Center, is Institute Staff Chairman there. L. C. Larson,
Director of the A-V Center, E. L. Richardson, supervisor
of marketing, and Marvin Dawson, assistant marketing
supervisor, also serve as Institute staff at Indiana.
C:artoons by Mrs. Sonia Schwarl7, graphic artist. University of Michigan,
.^udio-Visual Education Onlcr. are reprinted, with permission, from the
university's "Audio-Visual in Kducation." student's reading outline for
(bourse Kducatit)n D-U)(>.
330
EcJScreen & AV Guide — July, 1958
PROGRESS: Publications and Projects
Progress: Publications and Projects . . . that's just about
the story of the last year's work of the Audio-Visual Com-
mission on Public Information.
In the Convention issue of Educational Screen and A-V
Guide just a year ago Dr. Charles Schuller, my predecessor
as chairman of AVCOPI, reported on the short history of
the organization, and some of its accomplishments. He
pointed out that the Commission was organized to fill a
need for a national cooperative agency to tell the A-V
story and thus to improve instruction in American schools.
Then, AVCOPI had three major projects under way:
a photo-story book to visualize effectively the basic A-V idea;
a summary of research on which our beliefs in A-V are
based; and a visual presentation suitable for general
audiences.
Now, I can report that not only are all three projects
completed and published, biit that the distribution figures
are beginning to be quite impressive.
For instance, since it was introduced at Convention last
year, GATEWAY TO LEARNING has won enviable
plaudits as a most effective photo-story about A-V . . .
and nearly 100,000 copies are in circulation.
A CRISIS IN EDUCATION, the simple graphic sum-
mary of A-V research over the years, has run into nearly
50,000 copies, and has been reprinted by several large A-V
manufacturers for nationwide distribution besides.
And CASE OF THE CURIOUS CITIZEN, the hard-
hitting color slide set, complete with LP-recorded com-
mentary, a script, and an effective utilization guide, has
run through a large part of the first production run already
and demand still continues.
Other earlier AVCOPI publications continue to work
hard with your audiences. TELLING YOUR A-V STORY,
the guide to public relations for A-V and the Commission's
"yardstick" statement on A-V budgets and minimum equip-
ment standards are still in demand, and have been widely
reprinted.
AVCOPI has been working steadily on other important
projects, too. The new booklet on budgeting for an A-V
program is moving ahead under the direction of Dr. K. C.
Rugg of Indiana University's Audio-Visual Center; an
A-V handbook for school administrators is in final stages
of copy preparation and layout planning; AVCOPI photo
files are being transferred to the new NEA animated
morgue for easier access to A-V illustrations; a booklet
titled A-V ON THE AIR, setting forth workable ways to
make use of television and radio to promote the A-V idea,
is in process of final layout and art planning; and a group
of tape recordings about A-V are under preparation.
\ public relations kit intended for business and indus-
try use is being prepared for a test run. It will contain
copies of each publication and of CURIOUS CITIZEN,
as well as a utilization guide and other materials.
The Commission has also been working steadily with
many of the magazines and other periodicals, furnishing
information ■ and aid either on pieces about A-V or for
general pieces on education.
One of the major publication projects of the year was
the special Spotlight Report in BETTER SCHOOLS, the
monthly newspaper published by the National Citizens'
Council for Better Schools and widely circulated to citizens'
groups and school improvement councils throughout the
nation. Conceived by Henry C. Ruark, Jr., of NAVA,
By Haroiil E. Hill,
Chairman
Audio-Visual Commission on Public Information
University of Illinois
the Spotlight Report was prepared by Hank and by Harold
Highland of the Graphic Communications Center, and
contained articles on "The Quiet Revolution In Educa-
tion" by Kitty Welch of DAVI, on equipment by Ruark,
on "How A-V Can Help" by Schuller. on "Planning the
A-V Budget" by L. C. Larson of Indiana University, and
on a typical A-V program by Harry W. Gross, Supt. of
Schools in Merrick, N. Y.
The Spotlight Report on Audio-Visual Education is
available from BETTER SCHOOLS, 9 East 40th St., New
York 16, N. Y.; cost is $1 per hundred copies. Ask for
the Spotlight Report from Vol. 4, No. 4, April, 1958.
The work of the Commission is continuing, and there
are even more projects in the planning stages.
But none of these A-V public relations tools, proven
effective though they are, means a thing if you are not
using them! They are each designed for use at the LOCAL
level by LOCAL people who will adapt the presentation
to LOCAL conditions.
YOU are probably represented on the Commission
through one or more of the agencies taking part — the
Department of A-V Instruction of NEA; the Educational
Film Library Association; the Association of Chief State
School Audio-Visual Officers; the American Association of
School Librarians; the National Council of Churches; the
National .Association of Educational Broadcasters; the Uni-
versity Film Producers Association; the .-\-V Communica-
tions Division, National University Extension ."Association;
and the National Audio-Visual Association.
As a coordnating, planning and producing agency, the
Commission is always on the alert for suggestions and
ideas, always ready to help with problems and projects,
from school administrators, a-v personnel, and any others
with a primary interest in improving instruction in Amer-
ican education.
To tell the A-V story "loud and clear" demands the
EdScreen & AV Guide — July, 1958
331
effort and support of every A-V person and every A-V
group.
Long after the glare and roar and the unearthly light
of Sputnik and Vanguard have died away, the problems of
American education will remain. It's your job and mine
to apply the effective and proven tools of audio-visual
instruction and to win the public understanding and
approval which is demanded as a prerequisite.
THE CASE OF THE CURIOUS CITIZEN
Color 36-slide set, 2x2", with record and
script, $2.00 each; sf filmstrip, 50c
A-V FACILITIES FOR NEW
SCHOOL BUILDINGS
Minimum essentials checklist
($3.50 per hundred; 1-99, 5c each)
MY SCORE:
Tools For Telling The A- Y Story ^ y ..ckeck-List" Ready
Are YOU using the effective public relations tools for
telling the A-V story, prepared by the Audio-Visual Com-
mission on Public Information?
Here is a simple checklist — scorecard; think of your
major problems in communicating with your public, and
then score yourself here on your efforts to use these proven
tools! (20 points for each one you are using.)
P.S. This same list makes a very handy way of listing
what you need to order from the Commission, at Room
2230, 250 West 57th St., New York 19, N. Y. All publica-
tions are sold at actual cost of production; all funds are
devoted to bringing you still more effective audio-visual
public relations tools.
Score Order
A CRISIS IN EDUCATION
Graphic summary of A-V research
($3.50 per hundred; 1-99, 4c each)
GATEWAY TO LEARNING
Photo-story of the A-V idea
($10 per hundred; 1-99, lie each)
TELLING YOUR A-V STORY
A-V public relations guide
($8 per hundred; 1-99, 10c each)
Explaining the necessity of including audio-visual facili-
ties in new classroom and educational building construc-
tion has long been a problem for all audio-visual people.
It's tough to explain a-v requirements to someone who
doesn't understand what audio-visual instruction does
and is.
NOW the Audio-Visual Commission on Public Informa-
tion has done something about this problem. The Com-
mission has adapted a specially prepared and time-tested
checklist worked out in practical field use by the Wisconsin
Dept. of Audio-Visual Instruction.
Titled "Audio-Visual Facilities For New School Con-
struction," the checklist is now ready for your use as a
working tool with all kinds of persons interested in new
schools . . '. parents, educators, school board members,
architects.
A single copy can be had on request; cost for additional
copies is: 5c each in lots of less than 100; $3.50 per hun-
dred; $30 per thousand.
Write to AVCOPI, Room 2230, 250 West 57th St., New
York 19, N. Y.
Religious Audio-Visual Conference
Sunday, July 27, 1958 - 11:00 a.m.; 2-6 and 7:30-9 p.m.
Hotel Morrison, Madison and Clark, Chicago.
This all-day program of worship, inquiry, demonstra-
tion and discussion is of great interest to every user —
beginner or expert — as well as to every producer and
distributor of audio-visual equipment and materials for
church use.
This is the third such annual meeting held in conjunc-
tion with the coordinated national A-V convention and
exhibition, although its roots go back at least through 15
years of annual week-long religious A-V workshops. Origi-
nated in 1944 by the Department of Audio-Visual and
Broadcast Education of the National Council of Churches
of Christ in the U.S.A., these international A-V workshops
have been a major stimulus to the progress of the A-V
medium in the service of the church. The first was held
at North Park College, Chicago; most of those following
yearly were at Green Lake, Wisconsin; this year's will be
at State College, Pennsylvania, August 17-23.
Why the Chicago Program
Chicago's annual audio-visual conventions, coordinated
with the NAVA Exhibit, long lacked representation of
one of the principal areas of audio-visual communication,
namely the church field. Just before the National Council
moved its headquarters from Chicago, its Department of
AV and Broadcast Education undertook to fill that gap
with a one-day program dealing with audio-visuals in the
service of the church for worship, education, evangelism,
stewardship and other functions. The Audio-Visual Com-
mittee of the Churcli Federation of Greater Chicago has
since carried the responsibility for the annual meeting,
except only for the morning worship service, which con-
tinues to be arranged by headquarters in New York.
Sunday Morning Worship Service
This service, at 11:00 a.m. in the Terrace Casino, is
under the direction of the Rev. Alva Cox. Presenting a
worship service of beauty and reverence, it will also demon-
strate the helpful role of the properly chosen and applied
motion picture, slide projection, recorded music, public
address and other electronic resources. The featured ser-
mon film, "The Guest," was produced some years ago by
a major studio; its choice points up the fact that a good
film can and should be used again and again, and for
perhaps a variety of purposes, long after its newness has
worn off.
Everybody Shares In Unique Quiz Program
From 2:00 to 3:00 Sunday afternoon all registrants par-
ticipate in a unique "Information, please?" type of quiz
program, the purpose of which is to assemble all possible
questions in anyone's mind on audio-visual equipment and
materials as well as their procurement, servicing and utili-
zation. The genial chairman of the two afternoon sessions
will be Dr. John W. McCracken, Associate Secretary of
the National Council of Presbyterian Men and former
332
EdScreen & AV Guide — July, 1958
"chairman ot the Chicago Church Federation Audio-Visual
Committee.
After all the questions are in, all participants will join
one of five special interest groups, which, under well
qualified "captains," will go out into the vast exhibition
hall to seek, authoritative answers from the hundreds of
expert resource people who have charge of the exhibits.
After refreshments, from 4 to 4:30, their findings will be
shared in the (4:30 to 6:00) reconvened session. The
"captains" designated are Rev. John Gable (equipment
group). Arlo Rasey (films). Rev. Paul Shults (filmstrip and
slide), Rev. Rudolph A. Hartman (audio), and Miss M.
R. Ferguson (non-projected materials).
Evening Session: "Challengel"
A highly interesting and probably quite provocative dis-
[cussion meeting starts at 7:30 p.m. on the theme: "The
CHALLENGE of the Audio-Visual Media." Dr. S. Frank-
lin Mack, Executive Director of the Broadcasting and Film
Division of the National Council of Churches, will discuss
'this challenge from the viewpoint of the producer; William
S. Hockman, Church Department editor for Educational
Screen ir A-V Guide magazine and Director of Religious
Education for the Presbyterian Church, Glens Falls, N.Y.,
will outline the challenges offered by the AV media to the
church user.
These nationally known speakers are as noted for their
frankness as they are famed for their wit. When they have
made their presentations, producers and users will be
asked to respond and, possibly, rebut. Rev. Don Kilphardt,
Administrative Assistant in the NCCC Department of
Audio-Visual and Broadcast Education, will preside.
Tile Chicago Committee
The Committee on Audio Visual Education has for 15
years been an active agency of the Division of Christian
Education, Church Federation of Greater Chicago. Its
function is to help both professional and lay leaders in
local churches to plan, select and make effective use of
audio-visual equipment and materials to stimulate learn-
ing and related activities in church groups. The Commit-
tee's activities include 1) a monthly preview of materials
suited to and timed well in advance of the principal
church emphases, 2) four evaluation committees in the
National Council's "Audio-Visual Resource Guide" pro-
gram; 3) special previews and similar services for church
groups such as the Missions Institutes sponsored by the
United Church Women ot Greater Chicago.
In short, the Committee assists in coordinating the
efforts of various audio-visual forces in the Chicagoland
area for more effective use of the A-V medium in the
total program of the church.
Present chairman, elected by the Division of Christian
Education, is Mrs. Mae Bahr, librarian for Religious Film
Libraries, Chicago. Vice-Chairman is Rev. Paul Shults,
associate minister of the 43rd Avenue Presbyterian Church
of Gary, Ind., secretary is Mr. Wesley Ross Doe, manager
of the Baptist Film Library, Chicago. Approximately 30
clergymen and lay people actively interested in audio-
visuals are members of the committee, by invitation.
NOTE: The $3.00 registration fee for the Religious
Audio-Visual Conference includes admission to the other-
wise highly restricted A-V Exhibition, as well as to open
sessions of contiguous groups. The Exhibits open Saturday
noon. Those wishing to register prior to Sunday may do
so by specifying at the NAVA registration desk that they
are signing up the religious AV conference.
Dr. John Wesley McCracken
William S. Hockman
Dr. S. Franklin Mack
Why not plan an early visit
to the Educational-Screen
Exhibit — Booth N-89
EdScreen & AV Guide — July, 1958
333
Educational Film Library Association
This year EFLA is celebrating its Fifteenth Anniversary.
It was organized in the fall and winter of 1942-43 and offi-
cially incorported as a non-profit educational association
in April, 1943. First President of EFLA was L. C. Larson
who was at that time on leave from Indiana University to
work with the .American Film Center in New York. Eliza-
beth Harding, later Mrs. John Flory. was the first Execu-
tive Secretary. Both Mr. Larson and Mrs. Flory will par-
ticipate in the anniversary celebrations of EFL.\ in Chicago
during EFLA's 15th Annual Conference, July 25-27.
The Educational Film Library .Association was founded
to "promote the production, utilization, and distribution
of educational films." Its specific aim is to serve its mem-
bers who are primarily film librarians, audio-visual direc-
tors, and others in charge of audio-visual programs in
schools, colleges, universities, public libraries, art galleries
and museums, religious organizations, labor groups, and
others concerned with any aspect of education or cultural
enrichment. Perhaps its major service has been the estab-
lishment and continuance of the EFL.A Evaluations. First
issued in 1946, these critical appraisals of 16mm films by
accredited, unbiased committees according to a form devel-
oped by Dr. Edgar Dale now total over 3500 different titles.
Three hundred or more new Evaluations are distributed
annually to each EFLA member, in the form of 3x5 cards
which can be interfiled to build up a permanent expand-
ing file of information. Over seventy-five Evaluation Com-
mittees, each under the leadership of an EFL.\ member,
are active in reviewing new films according to the criteria
established by EFL.A and described in the publication A
MANUAL FOR EVALUATORS OF FILMS AND FILM-
STRIPS, which was prepared by EFLA and published in
three languages by UNESCO for international distribution.
Other EFL.'V services include a monthly newsletter, entitled
the EFLA Bulletin., which lists new films and carries news
and articles; Service Supplements which often include se-
lected film lists like the recent FILMS AND FILMSTRIPS
IN ARCHAEOLOGY; Film Review Digest which includes
excerpts from reviews of films from a variety of periodicals;
and infonnation services of various kinds for the benefit
of the members. EFL.A also holds an annual Conference in
Chicago in July, and regional Conferences from time to
time.
The current President of EFL.\ is Erwin Welke, Direc-
tor of the ,\udio-Visual Extension Service of the University
of Minnesota.
EFI^\ plans for the immediate future include more re-
gional meetings, contir.ued expansion of the Evaluation
program, a new handbook, to be published in tlie fall, on
Film Library .Administration, and such other projects and
services as will serve the needs of EFLA members and of
the audio-visual field.
EFLA's Fifteenth Annual Conference
A retrospective look at educational films of 1948 and 1943
will be one of the highlights of the 15th .Annual Conference
of the Educational Film Library .Association, to be held in
Chicago at the Morrison Hotel on July 25-27. The pro-
gram this year has been condensed into two and a half days,
so that members and others who are planning to attend
will be able to do so without interfering with summer
school sessions and other activities. Other features of the
meeting will be: an addre.ss by Stanley Andrews, Director
of the National Project in Agricultural Communications
who has done outstanding work in using a variety of media
to reach a wide audience effectively; an opportunity to see
new and unusual films, including the prize-winning experi-
mental film N.Y., N.Y., recently shown at Brussels, and
MURDER ON THE SCREEN, a Dragnet-type epic with
a message for all film librarians; an evaluation screening
of the newest educational films; a demonstration of tech-
niques for local production of 16mm motion pictures; dis-
cussion sessions on topics dealing with film library opera-
tions, the role of the public library and art museum, use
of films in industry, church and other fields; and the an-
nual EFL.A reception at which the Board of Directors will
be hosts to EFLA members and guests.
At the retrospective screening, it is planned to show
films from 1943, tlie year in which EFLA was founded, and
1948, ten years ago, and compare them with films on the
same general subject produced in 1958. The panel and
the audience will have a chance to see what progress is
being made in film production and to discuss whether the
new films are really more effective as teaching tools. Mrs.
Elizabeth F"lory, who helped establish EFL.A's original film
evaluation program, will be on hand to explain how the
program started and developed.
The "How-To-Do-It" session, which proved so popular
in the past two years, has been expanded this year to pro-
vide demonstrations of equipment and techniques which
can be used in making inexpensive, locally produced 16mm
films. John Molstad of the .Audio Visual Center at Indiana
University is setting up the demonstrations, and those who
attend will have a chance to see the equipment and how
it can be used.
EFLA Conference chair-
man. Dr. F. A. White
(left-) Director, Bureau of
Audio-Visual Service,
University of Wisconsin,
and Dr. Philip Lewis, Di-
rector, Bureau of Instruc-
tional Materials, Chicago
Public Schools. Dr. Lewis
also serves as Technical
Editor of Educational
Screen and Audio-Visual
Guide. An "electric film
analyzer," visualizing
film evaluators' reactions,
is shown in use.
Discussion sections are always a nKijoi p.m ol .m KM. A
Conference, and this year they will be held on a wide va-
riety of subjects. One group will deal with problems of
practical administration of film libraries, including cost of
booking.s, postal requirements and services, and audio-visual
budgets. Another group will take up the use of films with
special audiences — film study groups, golden age clubs,
and children's screenings. There will be a special series
of cooperative sessions in which EFL.A members will meet
with representatives of other organizations which will be
holding sessions during the National .Audio Visual Conven-
tion. These include Medical and .Allied Sciences, .Agricul-
tural .AV Workshop, Religious .AV Workshop, Industrial
Training Directors Workshop, and the Industrial .Audio
Visual .Association. Questions to be discussed at the coop-
erative sessions include how EFL.A and the other groups
can work together to get better distribution and utilization
of materials of mutual interest.
Topics which are currently of major importance in audio-
visual education will be di.scussed during the Friday after-
noon sessions, when there will be sections on the use of
334
EdScreen & AV Guide — July, 1958
Educational Film Library Association
AV materials in the education of the gifted child, and the
development of complete courses on film. The present
status ol audio visual courses in library schools will be
analyzed, and suggestions will be made on programming
films in the public library. The inter-relationship between
industry and education in the use of films and other audio-
visual materials dealing with human relations will be an-
other discussion topic.
In addition to screenings, discussions, and the Annual
Business Meeting of the .Association, there will be informal
social events to allow opportunity for talking shop and
renewing old acquaintanceships and forming new ones.
The traditional Reception by the Board of Directors for
all EFLA members and friends will be held on Friday night,
when refreshments will be served. The luncheon meeting
on Saturday, when Stanley Andrews will speak, will be an
important EFLA gathering, and on that same evening,
EFLA members have been invited to join NAVA at its
Dance Party.
The whole 15th Anniversary Conference will be summed
up on Sunday morning, when Neville Pearson of the Col-
lege of Education of the University of Minnesota will give
a slide presentation with running commentary, showing
the events of the Conference right up to the moment of
the presentation. After the business meeting, Galon Miller
of the South Bend schools will moderate a debate on kine-
scopes, their potentialities and shortcomings, under the title
"What's Wrong with Kinescopes?" EFLA sessions will end
in time for EFLA members to attend the joint AV Church
Worship Service and to visit the N.WA Trade Show.
With a theme of "Looking into EFL.A's Crystal Ball —
Past, Present, and F'uture," EFLA will take the opportunity
at its 15th Annual Conference to trace the developments of
audiovisual education in recent years and to look ahead
to the possil>ilities of the next fifteen years.
PROGRAM OF EVENTS
FRIDAY, JULY 25
9:00 a.m. - 5;()0 p.m. Registration— in EFLA office in the Wal-
nut Rooni, MoiTison Hotel, Chicago.
10:00 - 1 1:15 a.m. Screening of Art, Experimental, Adult, and
Unusual Films.
A chance to see .some films that are new and different.
Feature presentation will be a showing of N. Y., N. Y. an
experimental \iew of New York by Francis Thompson
which won a medal in Brussels.
11:15- 11:30 a.m. Welcome by EFLA's President, Erwin Welke.
Introduction of Conference Chairman, F. A. White.
11:30 a.m. - 12:1.") p.m. Briefing of all Panel Participants.
1:30- 3:00 p.m. Three concurrent discussion sections on special
problems of today.
A. Complete Courses on Film— reports and discussions on
several projects now in production or completed.
Chairman: F. A. White, University of Wisconsin.
EBF Physics Series— Warren Everote, EBF.
Humanities— Floyd Rinker, Council for a 'IV Course
in Humanities for Secondary Schools, Boston.
Using a Filmed Course— Donald Scott, University of
Wisconsin.
B. Current and Future Status of AV Courses in Library
Schools.
What are the library schools doing to prepare librari-
ans for work with audio visual materials in public
libraries and schools?
C. Human Relations in the Industrial Training Film
Program.
How are industrial organizations using films to train
supervisory personnel, and to improve employee
morale?
3:15-4:45 p.m. Three concurrent discussion sections on special
audiences for AV materials.
A. Using .W Materials to Enrich the Program for the
Gifted Child.
Chairman: Galon Miller, .South Bend .Schools.
I'anel, including Walter Wittich, U. of Wisconsin, and
others.
B. Film Programs to Bring New Patrons to the Public
Library, .^rt Gallery or Museum.
Reports on successful programs, with examples of some
of the films which have been used.
C. University Film Libraries Serve Industry in Their
.\rea.
What is the respon.sibility of the university film center
in providing guidance and audio visual materials to
industry?
Chairman: Edwin Welke, University of Minnesota.
7:30 - 10:00 p.m. Screening and Evaluation of New Educa-
tional Films.
A critical look at newly released films on a variety of
topics.
Chairman: Dr. Maurice Iverson, University of Wisconsin,
Panel of Evaluators.
10:15 - 1 1:00 p.m. Reception for all Conference Registrants.
The annual Reception of the Board of Directors. Refrcsh-
meiUs.
SATURDAY, JULY 26
9:00 a.m. -5:00 p.m. Registration, EFLA Office.
9:00 a.m. - 12:00 noon Two concurrent sessions— one for Film
Library Administrators, one for Program Planners.
A. Practical Problems facing the Film Librarian and .W
Director.
1. The cost of processing film t)ookings.
Chairman: Thomas Boardman.
2. Getting the most out of the postal service.
Chairman: Lee Cochran, University of Iowa.
3. Setting Up an AV Budget — in different types of
institutions.
B. Film Programs for Special Groups.
1. Film Study Groups and the Use of Feature Films.
2. Film Programs for Golden Age Groups.
Chairman: Forrest Mills, Racine Public Library.
3. Selecting Films for Children's Screenings..
Chairman: P. W. Johnnes, Museum of the City of
New York.
12:30-2:00 p.m. Luncheon and Speaker.
Speaker: Stanley .Andrews, Director, National Project in
.Agricultural Communications.
2:15 -3:30 Concurrent sections on topics related to the work of
other groups meeting during the National Audio Visual
Convention.
General Topic: What Can EFL.\ and These Groups Do
for Each Other?
.\. Medical and Allied Sciences.
B. Agricultural AV Workshop
C. Religious AV Workshop— Mrs. Mac Bahr, Religious
Film Libraries.
D. Industrial Training Directors Work.shop— Paul Wright,
Abbott Lab.
3:45 - 5:45 p.m. Production Workshop for Non-Professionals.
Demonstrations and discussions of new equipment and
techniques of interest to those doing local production of
16mm films, filmstrips, and recordings.
Chairman: John Molstad. Indiana University.
7:30 - 10:00 p.m. TTren and Now— EFLA's Fifteenth Anniversary
Film Screening and Evaluation.
".Are the Films of 1958 Doing a Better Job Than Those
of 1943 and 1948?'
Comparative screenings of films on similar topics.
Panel including Elizabeth Flory, L. C. Larson, and others.
10:00 p.m. on NAVA Dance Party— EFLA Members are invited
to attend.
SUNDAY, JULY 27
9:30 - 10:15 p.m. "Past, Present, and Future— Looking Into Our
Crystal Ball on EFLA's 15th Anniversary."
1. Summary of the 1958 Conference— Slide Presentation.
2. EFLA Up (o Now— .Administrative Director's Rc|X)rt.
3. Looking .Ahead- EFLA President Erwin \Vclke.
Business Meeting.
10:15- 11:00a.m. "What's Wrong with Kinescopes?"— A Debate.
Moderator: Galon Miller, .South Bend Schools.
11:00 a.m.- 12:00 m. Joint AV Church Worship Service — An
intertaith service for all ])ersons attending the Conference.
.AH A[;crn(H)n NAVA Trade Shov.— Admission bv EFL.A Badge.
EdScreen & AV Guide — July, 1958
335
Audio-Visual Workshop For Agricultural Leaders
This will be the fourth annual Vo-Ag workshop. Many agri-
cultural leaders across the country have adopted it each year as
their one big opportunity for professional improvement. This
year we stress the fact that there is a great need for improve-
ment of equipment for more effective teaching. .\g leaders are
calling for less bulky equipment— "transistorized" wherever pos-
sible, because most of their work is done in the field with
farmers. Events are as follows:
MONDAY, JULY 28
How to Show Slides Smoothly-Dr. George F. Johnson. Explana-
tion of his unusual "fanning" technique in which each slide
"fades" into another in his presentation, giving the viewer the
impression he's seeing a movie, rather than a slide show.
How to Take Better Pictures— Jim Robbins, Graflex, Inc. Better
technique with both crown graphic and SSmm cameras ex-
plained.
How to Produce Better Tapes for Teaching— representative of
Bell & Howell.
Slide Clinic— Dr. George F. Johnson.
TUESDAY, JULY 29
How to Take Better Pictures 11— Jim Robbins, Graflex, Inc.
Practical Movie Tips— J. A. Smith, visual aids specialist. Univer-
sity of Georgia and 1957 recipient of the Farm Film Founda-
tion Award.
How to Apply the Polaroid Transparency System to Agricultural
Teaching— Dr. George F. Johnson. Excellent slide presentation.
Audio-Visual Seminar— panel of experts. Questions from the floor.
Dr. Ge<irge F. Johnson, visual aids specialist at Pennsylvania
State University and audio-visual editor of COUNTY AGENT &
VO-AG TEACHER.
in summing up
BY CORDON L. BERC
Tape recorders, 16 mm projectors, loud speaker systems
and other bulky .systems have always made me frightfully
uneasy. No matter how much they are considered the tools
of an ag leader's trade, they never seem to be any less cum-
bersome from year to year. It always seemed to me that
"these guys have to lug 'em around — why shouldn't they
have a say in how the machines are designed?"
(We think that no two people are alike — and each ag
leader has his own ideas on equipment — but for every per-
son who likes a machine, there's another guy who's ready to
throw up his arms in disgust for the entire program at the
mere mention of it. Reason: he's too weighted down now.)
Apparently, someone did a terrific job of selling equip-
ment back in the old days, because we found in a recent
survey that a lot of equipment was purchased 20 or more
years ago —and was never replaced. What was wrong? We
think that the WHY of this audio visual equipment was
completely overlooked in the selling camf)aign.
Your major purchases on that cramped budget of yours
consist of equipment. There comes a time when audio-
visuals take a good size hunk of it. Doesn't it make sense,
then, that you should get as well acquainted as possible
with your local audio-visual dealer and the entire field in
which he works? There's one thing for sure: you'll save a
lot of money and with those savings you'll get a lot more
equipment!
A really big plus factor about our Audio-Visual Workshop
for Ag Leaders is that you can get acquainted with the
keenest audio-visual dealers, salesmen, and demonstrators
in the business. They'll be attending the national audio-
visual convention and, of course, the magnificent Exhibit.
These fellows will tell you whether or not you're being
"taken" back home when buying audio-visual equipment.
Put in a more positive way, they'll tell you how to get a
better deal with your A-V dollar.
Members of this magazine staff have been hobnobbing
with audio-visual folks in all lines the past half-dozen years
and we've never known a finer group of men anywhere.
They've built a most reputable organization (National Au-
dio-Visual Association), with sincere, hard-working leader-
ship!
Interesting observation: Last summer when vo-ags held
their national convention here in Philadelphia, I dropped
in to see a good friend of mine in his audio-visual store
(one of the largest in the country). Whom should I see lean-
ing over a counter discussing equipment, but two vo-ags
who had attended our audio-visual workshop in Chicago
only a few weeks earlier.
These two teachers had lost no time finding one of the
most well equipped A-V houses in the country. They'll
never be satisfied with what their local dealer offers again.
It keeps the dealer on his toes and raises the standards of
the entire profession. After all, you and the A-V dealer are
pretty much in the same kind of work, you know.
And that gets me back to the statement about the fact
that you should have a hand in designing the equipment.
And you certainly will have plenty of influence — a lot
more than you ever realized was possible — when talking
things over with the terrific educational people these audio-
visual concerns send to "NAVA." Many of them were teach-
ers before they went with the companies. And, in a way,
they always will bel
For you die-hards, as much as may want to stem the tide,
audio-visuals are in your future and you may as well resign
yourselves to it. Old, time-wasting teaching techniques are
going by the wayside. Why not decide right now that a
trip to Chicago the last week in July is a must*
(Reprinted in part from June, 1958—
County Agent and Vo-Ag Teacher)
336
EdScreen & AV Guide — July, 1958
Workshop For Industrial Training Directors
The lointh annual Audio-Visual Workshop sponsored by
the Illinois Training Directors Association is again held in
conjunction with the NAVA meetings. The basic purpose
of the organization is to advance the profession of educa-
tion in training within industry and commerce, by dissem-
inating information on audio-\isual materals and tech-
niques.
On the average, eight meetings a year are held by the
Association. All phases of industrial education are pre-
sented and discussed at these meetings. Especially in view
of the current recession, the typical industrial training di-
rector is compelled to get his job done on a minimum budg-
et. The .Association consequently plans its audio-visual
workshops to emphasize what a training director can do
with relatively low-cost materials.
Emphasis is placed on filmstrips, slides and rented mo-
tion pictures as well as on do-it-yourself techniques. It is
the feeling of the .Association's leadership, according to
Richard Crook, assistant director at Abbott Laboratories,
that many of the .\-V specialists in training in industry do
not utilize to the fullest extent the use of rental films in
their training programs.
The accinnulator of a library of films that are usable re-
peatedly in a continuing training program is generally most
reflective, as well as most economical. This applies also to
to the more costly types of special purpose demonstration
equipment. But while each training program is a special-
ized one, tailored to the industry and even to the individ-
ual firm it serves, there is a common denominator in the
great deal that can be done, and is being done, with rela-
tively modest expense. Teaching techniques, material con-
tent and new ideas in industry training are the common
concern of all who specialize in this field.
Officers of the Illinois Training Directors .Association in-
clude
President — Gordon Sargent, Spiegel, Incorporated
Vice-President — John Baker, Chicago' Transit Authority
Treasurer — Gerald Plank. Caterpillar Tractor Company
Secretary — Harold Pratt, American Steel Foundries.
The morning session of the workshop will start at 9:00
a.m. Monday, July 28, in the Venetian Room of Chicago's
Hotel Morrison. It will be opened by Lee E. Kilbourne, of
the Navy Department, and by ITD.A. president Gordon Sar-
gent. The speakers will be Grosvenor C. Rust, director
of the audio-visual center at Wheaton College; Robert
Frank of the Kimberly-Clark Corporation; and Fred .Amft,
of the Kraft Foods Co. Inc. The afternoon session is de-
voted to personal attendance of the NAVA audio-visual
exhibit.
PROGRAM
9:00 a.m. Opening Session, Venetian Room
Welcome by Chairman of Planning Commiltee
Lee E. Kilbourne, Navy Dcparlment
Opening Remarks and Introductions by President
o£ Illinois Training Directors' .Association
Gordon Sargent
Spiegel Inc.
9:10 a.m. Keynote Address
Cirosvenor C. Rust
Director ot .Audio-Visual Center
Wheaton College
Wheaton, Illinois
9:30 a.m. The Texoprint Process
Robert Frank
Kimberly-Clark Corporation
10:l"> a.m. Coffee and Fellowship
10:S0 a.m. "1104 Sutton Road"
.\ new approach to use of Training Films
Fred Amtt
Kraft Foods Co. Inc.
11:30 a.m. Use of Film Strip
_^ Audio Visual Dept.
'''% Chicago Transit .Authority
12:tO p.m. Closing Remarks
12:1,5 p.m. Visit Audio-Visual Exhibits
to 4:30 p.m.
First step in any Industrial Training Program
.... get everyone's attention!
EdScreen & AV Guide — July, 1958
337
A-V Conference of Medical and Allied Sciences
The sixth annual meeting of the AV Conference of Med-
ical and Allied Sciences will be held on July 28th at the
Morrison Hotel during the NAVA Convention. The mem-
bership of this conference is limited to two representatives
each from national non-profit associations or groups de-
voting resources to audio-visual materials and programming
in the medical and allied fields.
This conference was first started in 1953 by a small nu-
cleus composed of representatives from the American Den-
tal Association, American Hospital Association, American
Medical Association, .American Veterinary Medical Associa-
tion and the Medical .\udio-Visual Institute of the Asso-
ciation of American Medical Colleges. These representa-
tives felt that the changing concepts and demand were
raising many problems pertaining to the production, dis-
tribution and utilization of audio-visual materials.
To meet these problems it was felt that a group should
be organized to meet and act together on those matters
concerning audio-visual education in the medical and allied
sciences which could be better done as a group rather than
as individuals. The purpose of this group would be to ex-
change information regarding programs of the member or-
ganizations, and to discover, collect, dis.seminate and ex-
change descriptive and evaluative information on audio-
visual media as related to their application to education in
the medical and allied sciences.
AMA film library — Inspection and distribution of A-V
materials. Left to right: Daryl Miller, Ralph P. Creer,
Edward Bartel.
With these purposes in mind, the conference was formed.
The membership now includes twelve national associations
and the C;anadian Film Institute. Participants from these
associations who take part in the annual meeting benefit
especially from the morning program which is devoted to
the exchange of information on progress during the past
year, new films produced, film library and distribution ac-
tivities, use of audio-visual materials, outstanding films
programs and new technicjues found to be effective and-
practical. Time is also devoted to advances in the utiliza-
tion of the television medium.
On the agenda for this year's annual meeting will be
the usual exchange of information in the mornnig. The
afternoon program will include a session on the utilization
of audio-visual materials in teaching institutions, a session
on the role of the executive |)roducer, and a report on the
current status of international film exchange. ."Ml after-
noon sessions will include guest speakers who are out-
standing men in the field to be discussed.
Optional: Application for membership in this confer-
ence can be addressed to Mr. Daryl I. Miller, Assistant Di-
rector, Motion Pictures and Medical Television, American
.Association, 535 North Dearborn Street, Chicago 10, Illinois.
PROGRAM
MONDAY, JULY 28, Room 432
8:4,5 - 9:00 a.m.
9:00- 11:00 a.m.
11:00-11:05 a.m.
11:05-11:50 a.m.
11:50-12:00 p.m.
12:00- 2:00 p.m.
2:00- 3:00 p.m.
3:00- 4:00 p.m.
4:00- 4:05 p.m.
4:05 - 4:30 p.m.
4:30- 5:00 p.m.
Registration
1957-58 In Review
Coffee
Organization plans
Includes ([ueslions and problems not on
agenda
Trade show highlights
Lunch and trade show
Telling the AV story
Utilization of audio-visual aids
Dr. Robert C. Snider
Director. .Audio-Visual .Aid Center
University of Chicago
The Role of the Executive Producer
J. Edwin Foster, Ed.D.
Director of .Audio-Visual Materials
American Heart .Association (New York)
Peter Hickman
Medical Film Center
Smith, Kline and French Laboratories
Philadelphia
Coffee
Report on International Film Distribution
Ralph P. Creer
Director, Motion Pictures and Medical
Television
.American Medical .Association
Chicago
Executive Session
Election of Officers
PARTICIPATING ORGANIZATIONS
.American .Association of Colleges of Pharmacy
.American College of Surgeons
American Dental Association
.American Hospital Association
.American Medical Association
.American Nurses Association-National League of Nursing
.American Osteopathic .Association
American Veterinary Medical .Association
Association of American Dental Schools
Association of .American Medical Colleges
Canadian Film Institute
National Association of Chiropodists
Society of American Bacteriologists
. . . and from
here we can com-
municate with all 4
classrooms.
e&Q®''
338
EdScreen & AV Guide — July, 1958
The Quiet Revolution:
Audio -Visual Equipment Comes of Age
By MARY CATHERINE WELCH
Department of Audio-Visual Instruction,
National Education Association
WHAT'S the newest in the audio-visual movement? A
sense of "quiet revolution" ... a pervading feeling
that the audio-visual nioven>ent has come of age, is
maturing and making a greater contribution to American
education than persons outside of education have yet re-
alized ... a sense of acceptance, spreading from the orig-
inal small band of devoted a-v disciples out through the
whole profession of education.
There are many reasons why this quiet revolution has
slowly taken place. One of the major ones is that teachers
have found, and many more are di.scovering today, that
a-v materials and equipment provide modern application
and extension of some of their best teaching methods; that
with these modern teaching-learning tools they can not
only do better the good things they were already doing,
but can also provide many desirable experiences which were
impossible or impractical until audio-visuals became readily
available.
As these modern tools become more and more familiar to
larger numbers of teachers, utilization improves; the result
is more effective teaching, more efficient use of "teacher-
power," more and better educational opportunity for your
children.
This widespread acceptance of audio-visuals is freeing the
researcher from the necessity of proving and re-proving that
films of fiannelboards can assist the learning process — can
even be indispensable for some learning experiences.
The researcher is, then, free to study the elements of pro-
duction and of utilization which make materials most effec-
tive for specific audiences and uses.
Similarly, the teacher, no longer concerned about the pos-
sible effectiveness of the media, is now concentrating atten-
tion on the selection and creative utilization of materials
in terms of specific teaching objectives. In increasing num-
bers, creative teachers are turning to simple forms of local
production to build for themselves exactly the teaching tool
they need to fit their own specific needs.
Audio-visual materials are no longer considered supple-
mental aids; they have become an indispensable provider of
learning experiences integrated firmly into the curriculum.
Indeed, in many areas, audio-visual programs have been re-
sponsible for thoroughgoing curriculum revision, brought
about by the growing realization that modern tools make
possible a kind of leaming-in-depth never before available,
and require careful evaluation of what is taught and how
it is presented.
.An excellent example of this latter process is the change
which is taking place in the basic methods of teaching lan-
guages. In the traditional foreign-language course, it is
almost impossible for most students to develop proficiency
in speaking. Such proficiency requires extensive practice
under the guidance of a skilled teacher, and there is just
not enough time for even a few mir.utes of this for each
individual in a class of 30 or more students.
But in a modern language laboratory, each student works
directly with a master instructor through the medium of
magnetic tape and the tape recorder. .\nd the master in-
structor is free to aid those who have special needs and
special queries, through the same interconnected head-
phone-microphone system used for the tape-recorded mate-
rials to which the student listens and through which he
records his own responses.
The same methods are being u.sed in exciting ways in
speech therapy also. Elements of these new ways are finding
applications in speeding reading training and in teaching
the skills of listening.
One recent application of the recording laboratory has
even allowed an experimental utilization of four diflerent
levels of teaching in one elementary classroom, with what
are reported as "amazing" results and with an obvious ap-
plication to the problem of presenting challenging material
to both the slower learner and the advanced pupil, as well
as serving the needs of the larger majority of "average"
learners.
Although not as spectacular, mostly because more wide-
spread, there has been a quiet revolution in the fields of
motion and still pictures, too. As has happened in nearly
every other area of American life, progress has brought
more and more producers into the field, and this has re-
sulted in an awesome variety and number of films and film
strips designed for educational purposes.
The quiet revolution has been felt in teacher education,
too. There are still too few teachers today who are offered
an apportunity for cither pre-service or in-service training
with audio-visuals, but the number is steadily growing
larger as more and more teacher education institutions
make course work and laboratory experiences in this area
available.
In both these areas, and in the area of provision of audio-
visual materials, the colleges and universities are at work.
Many major universities offer a rental service for motion
picture films which is a basic .source for the schools in their
areas. And many of these same universities are hard at
work in extension courses in the a-v field, taking out to the
teacher the background knowledge and the simple skills she
needs for effective classroom use of the newer teacher tools.
(Reprinted from .'\pril 1958 BETTER SCHOOLS Spotlighl Report)
"I agree that
strong measures
are sometimes
necessary to
eradicate ignor-
ance of modern
teaching meth-
ods Miss Nel-
son, and that no
exception should
be made in
favor of mem-
bers of the
Schcx)l Board:
however . . . . "
EdScreen & AV Guide — July, 1958
339
Equipment Milestones of
YESTERYEAR!
Bausch and Lomb Combination opaque,
overhead, slide and filmstrip projector, a
4 man "poruble." D-5
Victor Aniinalograph, progression o£ early
modeli. D-«
An outstanding feature of the truly inspiring 1958
national convention of the Department of Audio-Visual
Instruction, N.E.A., was an exhibit of visual and audio
educational equipment and materials of yesteryear. Ar-
ranged by the DAVI Committee on Archives and History,
it filled the spacious Indiana Room of Minneapolis' Hotel
Leamington, at one end of the extensive commerical ex-
hibits of the AV resources of today and tomorrow.
Many of the items on display were on loan from the
DAVI Archives at the State University of Iowa, others
were shown through the cooperation of veteran industry
leaders and AV administrators in the area. A detailed
photographic record was made by the University of Min-
nesota Photographic Laboratory, which is prepared to
supply 8x10 glossy prints and in most instances duplicate
2x2 color slides at cost. (Prints SI each, slides 35c, plus
postage.)
We have reproduced here a few sample illustrations
from this unique series, and listed captions selected at
random from the many other pictures available.
For information and description about other pictures
listed, write directly to University of Minnesota Photo-
graphic Laboratory. Picture captions indicate the picture
number to use in ordering prints. Orders should carry
negative number W^43355, as well.
The Committee on .Archives and History already has
approximately a thousand items of historical interest in
its collection at the State University of Iowa, Iowa City,
Iowa. Anyone having photographs, records, programs or
other items believed to be of basic interest, is invited to
communicate with Lee W. Cochran, at the university, or
with Wm. F. Kruse, archivist, 45 Ingleside Shore Road,
Ingleside, Illinois.
Limelight slide projector, with round
hand-painted slides cased in wood. C-3
Brayco filmstrip projector. C-7
SVE Picturol. C-10
340
EdScreen & AV Guide — July, 1958
OTHER PRINTS and SLIDES AVAILABLE
35nun Motion Picture Projectors
Powers, 35mm and slides, Serial 9851, Pats. 1904, 1906. No. D-9
Victor 35mm, hand-cranked. No. D-8
Zenith, portable, folded into suitcase, Nos. D-10, D-12
Acme-SVE, metal case, 35mni and slides, marked "For Use
With Slow Burning Film Only." No. D-7
Ancestral Slide Projectors
Magic Lantern; slides come in many sizes. No. CI
Kerosene lantern slide projector with triple wick. No. C4
Spencer Delineascope, with slides fed from below. No. B-6
Lest We Forget— Keystone View Co., stereoscope and stereo-
graphs. No. C-2
I6nim Silent Motion Picture Projectors
Victor Animatograph, first 16mm projector. No. Bl
Eastman Kodascope 6-volt, No. B-2
Eastman Kodascope model "A" used in the Freeman-Wood
research, No. B-7
Victor Animatograph 32volt. No. B-5
RCA first sound-on-film projector, 1930, had a 50-watt lamp
and was meant for "strictly home use." No. A-2
Early Audio Recording
Edison cylinder phonograph. Nos. A-3, A-4
Caltron steel band recorder. No. A-5
Webster-Chicago Wire Recorder. No. D-II
Brush "Sound Mirror," using the first (paper-backed) "Magnetic
Ribbon" shown in U.S. (1946) No. A-6
Pre-16mm Motion Picture Projectors
Pathescope Premier, 28mm projector, introduced safety film
from France and paved the way for the present safety standard.
Nos. C-8, C-9
Victor Animatograph 28mm. No. A-7
Pathex 9i/^mm made little impact on American schools but was
widely used abroad, especially in France. Nos. A-11, A-12
Filmstrip Projectors
Bausch and Lx)mb vertical-feed strip projector. No. C-U
Bausch and Lomb horizontal-feed strip projector. No. C-12
Victor Combination standard slide and filmstrip. No. C-6
Great National Combination slide and strip. No. C-5
Filmstrip attachment for underslung Delineascope. No. B-8
Combination and Special Purpose Projectors
Bausch and Lomb rear-teed opaque and standard slide projec-
tor. No. B-9
Delineascope combination overhead and standard slide. No. B-10
Spencer Delineascope (1923) automatic filmstrip loop. No. B-12
Edi.son Home Kinetoscope (1912, ran spe-
cial 22mm film that carried three parallel
rows of tiny images, the first run forward,
then with lens tacked over ran the second
in reverse direction, and finally the third,
again forward. There was a fourth lens
position for showing postage-stamp size
slides. A-8, A-IO, A-9 shows archivist Wm.
F. Kruse lifting arc lamp cover to indicate
size of the unit.
Eastman kodascope Model C iiO-volt. 1^:-^
Delineoscope, rear - feed, dual chimney, Victor Animatograph sound-on-disc for
combination opaque and standard slide. Western Electric Co. (ERPI) films. A-1
B-11
Bell & Howell "Filmo" 32 volt. B-4
EdScreen & AV Guide — July, 1958
341
mum
Newest
onet Films
incorporating the most modern, effective techniques developed in
19 years of successful educational film-making.
. skillfully correlated to teaching units
. devoted exclusively to classroom subjects
. prepared with the help of world-famous educators
. reflecting the entire curriculum at major grade levels
. produced in full, natural color
Since 1939, Coronet Films has been producing outstanding 16mm sound motion pic-
tures regularly. The rich experience of these years has reached its zenith in the films
described on these pages— among the finest available today. And these are only a
fraction of the more than 800 Coronet films now available in your choice of full color
or black-and-white.
The keynote of Coronet's huge production program is "Creative Quality"— that
essential added ingredient of tine filmmaking which combines: the courage to pioneer
. . . the skill to create improved film techniques ... the unfailing devotion to high
standards of quality in every step of production. This creative quality has won for
Coronet Films overwhelming acceptance in all fields of education — and has helped
build the largest, most up-to-date group of teaching films in the world.
The films described on these pages are the Coronet releases from September 30, 1957
to October I, 1958. Each is a distinctive, meticulously planned motion picture. Several
have been more than two years in the making. Each serves the unique purpose of
presenting, clarifying, and explaining a single subject authentically— and dramatically.
(1-3)
Be|>innin)> Good Posture Habits (1 reel) The com-
poncnis of gootl posture, their elTett on body
growth, and hov\' youngsters can impro\e their
posture habits.
The FroR Princess (Vz ree-l) A charming tale In
animation about a frog princess, a handsome
prince, and a wicked magician.
Living and Non-Living Thing.s ( I reel) Delines and
clarifies the basic ditTerences and similarities be-
tween living and non-living things.
Mother Goose Rhymes: Background for Reading
and Expression (i reel) An imaginative trip to
Mother Goose Land to meet many favorite story-
book characters.
Mr. and Mrs. Robin's Family (1 reel) A beautifully
photographed story in a backyard setting of a
robin family from spring to early fall.
What Do We See in the Sky? (I reel) The beauty
and wonder of the heavens . . . with facts about
the sun, moon, planets, stars, and constellations.
The Wide, Wide Sea : Background for Reading
and Expression (I reel) A visit to the seashore
stimulates thinking about the sea. life in the sea,
and the reading of stories and poems about it.
Woodland Indians of Early America (I reel) Au-
thentic reconstructions and scenes lend reality to
the daily activities of a Chippewa family prior to
European influence.
FILMS FOR THE INTERMEDIATE
GRADES (4-6)
Boy of a Frontier Fort (I reel) Daily life in a
frontier fort in the I790's . . . with dramatic prepa-
rations to ward off an expected Indian attack.
Boy of Renaissance Italy (I'/i reels) A day in the
life of an apprentice artist shows us people from
all walks of Renaissance society.
Colonial Family of New France ( I 'A reels) A pic-
ture of the life of a farmer, a voyageur, a priest,
and others in the French Canada of 1700.
Electricity .\ll About L's (Exploring -Science) ( I
reel) Shows basic characteristics of static and
current electricity, and its many uses in the home.
Gold Rush Days ( I '/i reels) Important features of
the gold rush, including the hardships of travel
overland, new settlements, and panning for gold.
*Gro»ing Up (Preadolescence) (I reel) Illustrates
graphically the normal growth processes, stressing
ditTerences among individuals and between boys
and girls.
Healthy Feet (I reel) X-ray. animation, and slow-
motion photography show the structure and func-
tion of each part of the foot and indicate how to
care for the feet.
Healthy Skin (I reel) Examines features ofthe skin
and explains the importance of cleanliness in re-
lation to skin's structure and functions.
Ilie Jamestown Colony (1607 through 1620) (l'/4
reels) A vividly dramatic record of events in early
Jamestown, against a background of reconstruc-
tions at the 1957 Jamestown Festival.
Let's Be Clean and Neat ( I reel) Examples demon-
strate how being clean and neat contributes to
social acceptance, good health, and a feeling of
well-beinu.
breakdown of subjects inio lopies leads lo grealcr
enjoymenl of study and lo beuer organization of
written material.
Mealtime Manners and Health ( I reel) Shows that
making mealtime pleasant for others is essential
lo being well-liked, to easy natural table manners,
and achieving good health.
The Midni|;ht Ride of Haul Revere (I reel) A re-
enactmenl of Longfellow's famous poem which
will develop a better understanding of literature
based on our history.
The Moon and How It Affects
Us (I reel) Telescopic motion
pictures show the moon's sur-
face and illustrate its phases,
eclipses, and effect on the
earth's tides.
*Chir Senses: What They Do For Us (I reel) How
the five senses work alone and together lo serve
us and increase our enjoyment of living.
The Panama Canal ( I reel) A history of the Canal,
showing in a trip through it, how it operates, and
its importance in world communication.
The Story of Our Money System (I reel) A history
of our money system shows earliest forms of
barter and the development of various types of
money.
Story of Our Number System (I reel) The historical
development of numbers — including ancient count-
ing systems, the abacus and the development of
our modern symbols.
Transportation in the Modern World (I reel) The
importance of various types of transportation to
industry, travel, and the growth of cities.
Travel in America in the 1840's ( I '/i reels) The long
trip from New York to Illinois in the I840"s helps
us understand significant expansion and growth
of transportation.
Trees: How We Identify Them (I reel) Many
examples explain how to identify trees and shows
the trees of major forest areas.
Understanding Our Earth:
Rocks and Minerals (I reel)
The three major classes of
rocks are identified and re-
lated to the natural conditions
which produced them.
The West Indies: Geography of the Americas (I
reel) Relates the geography of these colorful is-
lands to economic growth and trends in industry.
Yugoslav Village (% reel) (B&W only) Life in a
small village in Central Bosnia home life, work-
ing in the fields, a school day, and an exciting
market day.
FILMS FOR JUNIOR AND SENIOR
HIGH SCHOOL. (7-12)
Careers in .\griculture ( I 'A reels) Career oppor-
tunities in the areas of crop and livestock farming,
agricultural research, industry, conservation, and
ser\ ices.
Climate and the World We Live In ( I i/i reels) The
determining factors of climate, the grouping of
climate into types, and the affect of various climates
on human activities.
■ .■■KII3II iii:mui>; .All^uiuiisni
and Civil War (1 reel) Stresses
the changing relation of power
between king and Parliament
from the reign of James 1 to
the Restoration.
English History: Restoration and Glorious Revolu-
tion (I reel) In authentic settings, shows how the
constitutional monarchy was established after the
Restoration.
English Literature: The Eighteenth Century (1 14
reels) Illustrates trends in literature from neo-
classicism to romanticism using excerpts from
major writings.
English Literature: The Elizabethan Period (l>4
reels) By showing social and economic conditions
of Elizabethan England, the film explains the
creation of this literature.
English Literature: The Seventeenth Century (I'A
reels) Against the turbulent background of the
Commonwealth and Restoration, we view the
most important literary figures and their works.
Grammar: Verbs and Ways We Use Them (I reel)
Clever animation teaches the essentials of verb
forms and what they do in sentences.
Handel and His Music ( I <4
reels) A selection of this great
composer's works is performed
against a rich background of
his life in Germany, Italy, and
London.
High School Prom (\Vi reels) Preparations for a
prom and proper etiquette during the evening
help young people make the most of this exciting
event.
How Green Plants Make and Use Food (I reel)
Plants' requirements for life, photosynthesis, and
the dependence of all living things on green plants.
The Human Body: Digestive System (I '/a reels) A
detailed look at the functions of the digestive
system, showing the related roles of each part of
the system.
Launching the New Govern-
J(*l^ ment (1789-1800) (|l^ reels)
L'^^S' ^^ Presents the problems faced
by the infant U. S. government
and reviews some major events
of the period.
*La«s of Conservation of Energy and Matter ( Ya
reel) Simple experiments and special photographic
effects show that matter and energy cannot be
created nor destroyed, but can be converted into
one another.
•The Laws of Gases (I reel) Animation helps to
illustrate the meaning and importance of the Laws
of Boyle, Charles, Dalton, and Avogadro.
Leonardo da Vinci and His Art ( I 'A reels) A close
examination of this artist's famous works increases
appreciation of his particular style and the beauty
of his art.
The Metric System (I reel) This history of the
metric system compares the English and Metric
units, showing the advantages of computations in
the latter.
*Poe, Edgar .\llen: Background for His Works
(I 'A reels) Major events of Poe's life are outlined
with narrated excerpts and re-enactments from
many of his works.
Reproduction in Plants (I reel) Explains the
processes involved in asexual and sexual plant
reproduction and indicates how strains are im-
proved through selective breeding.
nivuiii luuaj s ntiriu 1 1 lUUI) I IIL llll|IUIlJliai Ul '
rice throughout the world, with emphasis on the
Orient and factors contributing to its growth and
culture.
Rubber in Today's World 1 1 reel) A review of the
history of rubber, including primitive methods of
manufacture and vulcanization, and a look at the
role of synthetics.
The Sea: Background for Literature (I reel) Dra-
matic excerpts from some of the world's great
sea literature are visualized to encourage further
reading and develop understanding.
Simple Plants: Algae and Fungi (1% reels) De-
scribes the major characteristics of simple plants
and their value to mankind.
Simple Plants: Bacteria (I '/i reels) Reveals through
photomicrography the characteristics of the three
known groups of bacteria.
"The Sun and How It .Affects Us (I reel) Tele-
scopic motion pictures show the physical nature
of the sun and how it afl'ects life and weather on
the earth.
United States Expansion: The Northwest Territory
(1 V4 reels) Recreates major events leading to the
opening of the Northwest Territory to large scale
settlement.
•United States Expansion: Overseas (1893-1917)
(I '/i reels) The changing policy and new problems
of overseas expansion into Hawaii, Cuba, the
Philippines, and Central America.
The Vikings and Their Explo-
rations (I reel) Through cos-
■Wf^^^B turned dramatizations and au-
p* jM thentic Viking artifacts, the
y ^m film recreates Norse culture
■^"''^^ and history.
The War of 1812 (I'A reels) The causes, broad
strategy, and ultimate results of the War of 1812,
showing the major areas of battle.
Wolfeand Montcalm (2V2reels)(B&Wonly). Prepa-
rations for the Battle of the Plains of Abraham,
the strategy of attack, and the death of the two
great generals.
Yugoslavia (I reel) (B&W
only). A survey of the geogra-
phy of Yugoslavia, including
' / ' ^M city life in Sarajevo and Bel-
^^V grade, farming conditions, and
economic developments.
FILMS FOR COLLEGE AND ADULT
GROUPS
Education in America: The Seventeenth and Eight-
eenth Centuries ( I Vi reels)
Education in .\merica: The Nineteenth Century
(I1/2 reels)
Education in America: Twentieth Century Devel-
opments (1 1/2 reels)
A unique series of motion pictures surveys the
momentous events in three hundred years of
American education. These films provide excellent
information on the beginnings of our educational
system and its adjustments to social change through
the years.
Profiles of Elementary Physical Education {i reels)
Stresses successful methods used in teaching ele-
mentary physical education, with many ideas for
the guidance of class activities.
•p'ilms to be released between .luly 15 and
-September 30, 1958.
All films are mailable in either
color or black-aiul-n'hire, ex-
cept/or three as iiulicated.
HOW TO OBTAIN CORONET FILMS
PPE VIE W: Prints of all Coronet films are available for preview by those who desire
to make selections for purchase. There is no obligation except for return
postage. Simply let us know which films you would like to evaluate.
PURCHASE: Prints of all Coronet films on these pages are available at SI(X) a reel
in color or at $55 a reel in black-and-white, with proportionate prices
applying for less or more than one reel.
PENTAL- Prints of these films may be purchased outright at the prices quoted
above, or obtained under the generous provisions of the Coronet
PURCHASE: Rental-Purchase Plan. See page 6 of the 1958-59 catalogue for details.
Preview requests or purchase orders should be sent to Coronet Films, Sales
Department, Coronet Building, Chicago 1, Illinois or to your authorized dealer.
Product Review
Advance Furnace Co., 2310 E. Douglas, Wichita, Kans. Booth
N-94. Pixmobile projection table offers triple-deck table,
sponge-rubber top, 4" wheels equipped with brakes that
hold on incline, 42" table $32.95. Optivox portable easel,
adaptable for chalk, charts or magnets; new price $44.95.
Allied Radio Corp., 100 N. Western Ave., Chicago 80, III.
Knight KN-3060 public address amplifier; 60-watt; input
facilities for 2 microphones, 2 phonographs and a magnetic
phonograph; output jack permits feeding a tape recorder
while program is in progress; 20 to 20,000 cps; U.L.
approved. $84.00; with 4-speed record player $104.50.
American Electronics, Inc., 655 W. Washington Blvd., Los
Angeles 15, Calif. Booth C-I5. Professional tape deck for
either monaural or stereophonic sound. Dual torque motors
eliminate belts, gears, clutches, pulleys; hysteresis syn-
chronous capstan drive motor maintains accuracy tolerance
of two seconds per half-hour. $349.50, including pre-
amplifier.
AMERICAN ELECTRONICS "CONCERTONE"
MODEL 68 TAPE RECORDER
American Optical Company, Instrument Div., Box A, Buffalo
15, N. Y., Booth S-131. High Speed Opaque Delineascope
has large 10" x 10" aperture, easily accommodates teaching
units — thick texts, photographs, maps, charts, stamps, even
rock specimens. Superior screen image assured by 1 8" focal
length, 5" coated projection objective and lOOOW bulb.
Precise focusing. Cool operation. Sturdy lightweight alumi-
num construction. CK Series Delineascopes for 3 'A" x 4",
2%" x 2%" and 2" x 2" color or BCrW slides. Performs
equally well in small classroom or large auditorium. Avail-
able in standard or high-speed models. Write for FREE
color brochure, SB3500.
Ampex Audio, Inc., 1020 Kifer Road, Sunnyvale, Calif. Booth
N-75. New Ampex Universal Model "A" (900 series, 4-
track stereo tape recorder, offers choice of 2-track or 4-track
or monaural) at flick of a lever. Four times as much music
from any given amount of tape — twice as many tracks at
half the speed. Earlier recorders in this series readily con-
vertible by distributor service stations. Available on all
Ampex consoles, modular units, portables and unmounted
tape decks.
Amplifier Corp. of America, 398 Broadway, New York 13,
N. Y. Magneloop tape recorder takes and plays back con-
tmuous loop of Va" tape, up to 60 minutes playing time.
Easily removable snap-in cartridges permit ready storing of
recorded matter. Many optional variables for special pur-
pose installations. $395 to $1,730.00.
Anchor Dough, Patrick Hamman, P.O.B. 2056, Riverside, Calif.
A rubber-like gum that sticks paper and other material to
any clean, dry surface. Re-usable. $1 sheet 5"x4"x3 / 1 6"
sufficient for whole school year.
Antrex Corporation, 856 N. Rockwell St., Chicago, 111. Redcap
attache case public address system, 18 lb., powered solely
by two flashlight batteries, serves an area of more than
6,000 sq. ft. Includes hi-fi transistorized amplifier, heavy
duty 8" speaker, microphone, control and batteries (readily
replaceable and lasting up to 50 hours). In 18" x 14"
carrying case, $199.50.
Animation Equipment Corp., 38 Hudson St., New Rochelle,
N. Y. Booth S-136. A new aerial-image rear-projection
unit adds further to the versatility of this advanced pro-
fessional type animation stand, converting it in fact into a
vertical optical effects printer. An animated figure can be
photographed in perfect registry over live action. The new
device may be attached to existing Oxberry stands.
OXBERRY
PROFESSIONAL
ANIMATION
STAND
Audio Devices, Incorporated, 444 Madison Ave., New York 22,
N. Y. Magnetic recording tape for every purpose, including
plastic-based Audiotape in 1 Vi and 1-mil thickness; Mylar-
based Audiotape in 1 '/2, !, and '/2-mil thicknesses; and
Master low-print-through Audiotape, which reduces print-
through from layer to layer of stored tape, permitting in-
definite storage. Also - — • Audio Head Demagnetizer, which
cuts hiss level by removing recording head magnetism.
Audio-Master Corp., 17 E. 45th St., New York 17, N. Y.
Booth N-78. Stereophonic and transistorized 4-speed rec-
ord players. A tape recorder with 72 different tracks, also
a portable transistorized tape recorder. Elaborate earphone
aggregate box to accommodate up to 20 headphones. Mood
and Bridge Music Library for producers of 16mm films,
sound slidefilm, etc.
Audiotronics Corporation, 11057 Weddington St., No. Holly-
wood, Calif. Booth C-20. Dual speaker 4-watt classroom
radio. Four-speed record players; ATC-300 6-watt; ATC-
400, same with PA system included; ATC-500V 20-watt
transcription player and PA system. Models 300V, 400V
and 500V have variable speed motors. All are transformer
powered for safety.
FOUR-SPEED RECORD
PLAYER FOR
. CLASSROOM USE
344
EdScreen & AV Guide — July, 1958
Product Review
Audio-Visual Research, 523 Plymouth Court, Chicago 5, III.
An electric pacer for the improvement of reading rate and
comprehension, the Reading Rateometer has built-in rate
calculator, and is portable for issue or loan to individual
students for daily home use. $35.00.
Bausch & Lomb OpHcal Co., 635 St, Paul St., Rochester 2,
N. Y. School Vision Tester provides speedy, reliable, prac-
tical test of vision performance of each child; a complete
battery of tests can be administered in 2 minutes, includ-
ing acuity, hyperopia, muscle balance and checkerboard
acuity; test distances of 20 ft. and 13 in. produced opti-
cally permit the instrument to be used anywhere, in less
than 3 square feet of space. Weight 19 lbs., size 20" x
10" X 18". $225.00.
Bell & Howell Co., 7117 McCormick Road, Chicago 45, 111.
Booth L-59. New Model 771 Stereotone tape recorder,
with stereophonic companion system including pre-ampli-
fier, amplifier and power speaker, $300. Model 600 Port-
able Stereo Recorder, single case, $329.50-344.50, de-
pending on finish.
Bell Sound Systems, Inc., 555 Marion Rd., Columbus, Ohio.
Complete line of tape recorders, tape transports, public ad-
dress systems, stereo systems, hi-fi amplifiers, FM-AM
tuners.
Beltone Hearing Aid Co., 2900 W. 36th St., Chicago, III.
Auditory training unit provides binaural hearing at ear level
to hard-of-hearing students; frees teacher and pupil from
forced use of microphone and desk plugs. Each unit, self-
contained and self-powered, weighs 6 'A ounces.
Berndt-Bach, Inc., 961 N. Mansfield Ave., Hollywood 38,
Calif. A new "Filmagnetic" unit, factory-installed on any
Auricon camera permits simultaneous optical and magnetic
single system recording on pre-striped stock, monochrome
or color. The Filmagnetic unit may be temporarily removed
without the use of tools, providing choice of either type of
track. Magnetically recorded film passes through normal
picture development and is played back on any 1 6mm
sound motion picture projector. Filmagnetic recording unit,
amplifier, microphone, cables and batteries, complete in
cowhide leather case, $870.00.
Beseler Co., Charles, 219 S. 18th St., East Orange, N. J.
Booth K-55. New Vu-Craph Royal offers almost twice as
much light as previous overhead models, complete inter-
changeability of lenses from 8.8" to 40" focus, and a
micro switch to make for more professional presentations.
Another new Beseler item is the Clear-A-Slide Kit for the
production of 3'Ax4, 5x5, 7x7 or 10x10" color trans-
parencies using no equipment whatsoever other than con-
tents of the kit.
Blonder- Tongue Laboratories, Inc., 9 Ailing St., Newark 2,
N. J. The Observer, closed circuit TV camera, 1" f 1.9
lens, accommodates all C-mount lenses, focus 2" to in-
finity, 525-line scanning, compact, weighs 5 lbs. Control
Generator, may be located up to 500 feet from camera;
Video Monitor, 1 Omc video bandwidth, self-focusing 70-
degree picture tube, 55 lb., choice of metal carrying cabinet
or rack mounting; Automatic Light Compensator, 1 50 to 1
range, and other accessory units.
Bogen Company, David, Div. of The Siegler Corporation,
Paramus, N. J. Lower prices, 4-speed, hi-fi manual record
player, Model B-21 permits variation of speed up to 5
per cent. Universal plug- in head accommodates all popular
cartridges. $25.95.
Broadcast Equipment Specialties Corp., POB 149 Beacon, N. Y.
Three new models of Tapak spring-driven, walkie-type tape
recorders incorporate new Cyro Drive, a tape-driven fly-
wheel and ball-bearing idler that filters out mechanical
wow and flutter. 7 '/2 ips, built-in 4x6" speakers. Ranger-
sync model permits synchronous spot sound recording any-
where. Rangertach generators provide synchronous record-
ing on spring wound cameras. Rangersync equipment may
be installed on earlier models. Simplex Newscaster Model
$289.50; Triplex Musicale Model $438.75.
Broadcasting Cr Film Commission, National Council of Churches,
220 Fifth Ave., New York 1, N. Y. Booth T-154. Latest
releases are two films directly related to this year's mis-
sion themes. North American Neighbors, cooperatively
sponsored by nine denominations, deals with Christian re-
sponsibilities from Alaska to the Caribbean. Mid-East
Profile, sponsored by eleven cooperating denominations,
deals with the forces and problems of mission work in
that area.
Bruning Company, Charles, Inc., 1800 Central Road, Mt.
Prospect, III. Booth D-25. Multicolor Diazotype Kit makes
brilliant transparencies (and glossy prints) from ordinary
monochrome translucent originals. Double-coated films per-
mit making composite prints with a different original
reproduced on each side. Numerous colors reproduce on
single sheet. Kit contains film and paper, developers in
handy dispenser cans, and developer applicators. No dark-
room is required.
Burke & James, Inc., 321 S. Wabash Ave., Chicago 4, III.
Transistorized, battery-operated Phono-Trix tape recorder
operates on "D" size flashlight batteries, available every-
where. Variable speeds 1 % to 7 '/z ips, 3" reels record up
to 70 minutes, one set or batteries lasts up to 50 hours.
With microphone and playback speaker, less batteries,
$99.50.
TAPE RECORDER RUNS ON FLASHLIGHT
BATTERIES
Busch Film & Equipment Co., Saginaw, Mich. Booth S-135.
Busch Cineducator houses running 16mm sound projector
in completely enclosed, wheeled cabinet, with built-in rear
projection screen, for showing in lighted rooms.
Califone Corporation, 1041 N. Sycamore Ave., Hollywood 38,
Calif. New 1959 models of professional portable phono-
graphs, transcription players and complete sound systems.
New features include unique arm rest which automatically
secures the pickup arm when player is carried, provision for
stereo conversion, spring-mounted feet to prevent arm
from jumping under extreme floor vibration, and a new
more powerful hi-fi amplifier.
Camera Equipment Co., Inc., 315 W. 43rd St., New York 36,
N. Y. CECO vidicon camera mounting equipment includes
a spring-balanced vidicon TV head adaptable for cameras
weighing up to 85 lbs. A remote control pan and tilt
assembly is also available, as is a synchronous single-speed
stop-motion motor for the Maurer camera. The latter drive
unit measures 5% x 5 x 4Va", with 4-digit reset veeder
root frame counter, on-off and forward- reverse switches,
continuous or stop-motion selector; a 2 ft. pigtail cable
from the drive unit couples with amphenol octal connector
to 4 x 5 X 6" electronic control box.
(See Photo on page 346)
Camera Mart, Inc., 1845 Broadway, New York 23, N. Y. Dual
Sound Reader combines an optical (or magnetic) sound
reproduction head and post assembly, a base plate to which
any 16mm motion picture viewer may be attached, and a
combination amplifier-speaker which may readily be moved
out of the editing area. Works in either direction; for
single or double-system sound. $195.00.
Chart-Pak, Inc., 1 River Road, Leeds, Mass. Booth T-153.
Transparent color tapes (red, blue, green, yellow) in width
from 1/32" to 1" facilitate the making of charts, slides
and overlays for overhead and other still projection. Avail-
able also are Contak shading films and color tints with
pressufe-sensitive backing.
EdScreen & AV Guide — July, 1958
345
Product Review
films by future teachers. More than 100 new subjects are
in various stages of production and will be released approx-
imately six a month.
CECO VIDICON
MOUNTING
EQUIPMENT
AND MAURER
CAMERA
CO-DE-CO, 446 W. 43rd St., New York 36, N. Y. Booth
R-123. "Reflection optics" distinguish this Profleetor I slide
and filmstrip projector from others in this field. Large
screen image at short throw, a 40" picture at 8'.0. Sharp
focus, from one-to-one to any desired magnification, no
minimum throw. Especially suitable in high ambient light
level. Compact, cool, noiseless, light weight.
Coffey Co., Jack C, 710 Seventeenth St., North Chicago, III.
Booth H-43. All-purpose rolling projector stand with
built-in shelves for filmstrip storage accommodates ex-
panding filmstrip library, from 90 to 540 titles. l5'/2x24",
40" high. Also new disc record filing cabinet, capacity 60
individual compartments or 200 group-filed records,
20V2"xl4V4"xl7i/2" high, door opening 17"xl4'/4";
lock-stack design allows for growth of library. Plans and
materials for organizing a disc record library are included.
Ceo. W. Colburn Laboratory, Inc., 164 N. Wacker Drive, Chi-
cago 6, III. Complete service to educational film and TV
producers continues at above laboratory — 1 6mm motion
pictures, 35mm slidefilms and filmstrips. Production serv-
ices now carried on by John Colburn Associates, Inc,. 1 122
Central Ave., Wilmette, III.
Commercial Picture Equipment, Inc., 1800 W. Columbia Ave.,
Chicago 26, III. Booth S-I27. New Model 201 Roll-A-Lock
projection table features straight line styling. Scratchproof
moulding, applied without nails or screws, has raised lip to
prevent lamps, etc., from rolling off. New also is adjustable
center shelf, three height positions permit tailoring the
table to meet apy need.
Compco Corp., 1800 N. Spaulding Ave., Chicago 47, III. A
new precision die-cast aluminum hub improves the profes-
sional (800' and up) Compco reel; film slots are uni-
formly positioned, the reels will not pull apart. Each reel
includes a new type film retainer clip that prevents film
from unwinding, extra clips are available at nominal cost.
Matching cans are die-formed with standard stacking rings
and close fitting covers that will not bind. Finish is baked
on hammertone gray enamel, each can includes free identi-
fying label.
Concordia Films, 3558 S. Jefferson Ave., St. Louis 18, Mo.
Booth T-148. Old Testament Scriptures, 14 new films on
great heroes of the Old Testament, 17 min., color and
black-and-white. New Christmas filmstrips. New Bible-
teaching filmstrips, silent and sound. New catalogs.
Coronet Instructional Films. Coronet BIdg., Chicago 1, III.
Booth C-39. Turn to center-spread in this magazine for
listmg of 67 new films, all but three in both color and
black-and-white, produced during last 7 months. Current
catalog lists 802 films, the world's largest group of educa-
tional films produced within one organization. Three new
titles on Education in America are included in 50-subject
series available to teacher-training institutions for unlim-
ited use at nominal cost to foster greater and better use of
346
THE CATECHISM WAS THE FIRST "CORE CURRICU-
LUM" IN EARLY PURITAN SCHOOLS. SCENE
FROM EDUCATION IN AMERICA: SEVEN-
TEENTH AND EIGHTEENTH CENTURIES
Cousino Visual Education Service, 2107 Ashland, Toledo 2,
Ohio. Booth G-42. "Audio- Vendor," originally developed
as point-of-sale audio plugger, has increased capacity and
big potential for self-contained pre-recorded educational
material. "Visual-Van" projector tables.
Dage TV Division, Thompson Products, Inc., West 10th St.,
Michigan City, Ind. Fully automatic self-contained TV
cameras require operator only to throw switch, focus and
aim. With industrial sync and standard tubes, under $1600.
With full RETMA sync, all-transistor and printed circuits
weight only 4 lbs., 8-watt AC or DC required. $8000.
Da-Lite Screen Co., Inc., Warsaw, Ind. Booth P-106. Wonder-
Lite screen material is designed to serve wider seating area
than any previously offered, without distortion or eye
fatigue, effective even in undarkened room. Non-tearing,
solid vinyl film, no laminations to separate or discolor,
tough, non-scratching, washable, fire- and fungus- resistant.
Available in conventional roll-up style or convenient "push-
button" tripod mounting. New tensioning device stretches
fabric to a flat wrinkle-free surface. $39.50 (40x40);
$49.50 (50x50).
Davis Or Sanford Co., Inc., 25 Avenue "E," New Rochelle,
N. Y. Booth R-121. Tri-Vision special effects attachment
for movie cameras permits instantaneous superimposition of
titles and double- and triple exposure trick effects. Float-
ing action professional tripod, dolly and accessories.
Distributor's Group, Inc., 204 — 14th St., NW., Atlanta 13,
Ga. Booth A-1. FilMagic Pylon Kit, applicable to 16mm
sound projectors, treats films with silicone finish to elim-
inate jump due especially to "green" prints.
FILMAGIC
PYLON ON B&H
PROJECTOR
PRODUCED BY
DISTRIBUTOR'S
CROUP
Draper Shade Company, Luther O., Spiceland, Ind. New, novel
Draper V-Screen, matte-white surface, extreme wide view-
ing angle, washable, light weight. Anodized aluminum sup-
porting bar. Screen fits over map hooks at the chalkboard,
or attaches by means of special clips furnished with each
unit.
EdScreen Or AV Guide — July, 1958
Product Review
DuKane Corporation, St. Charles, III. Booth 0-99. Full line of
sound slidefilm equipment, ranging from the high-powered
auditorium combination to the small lightweight "Flip-Top"
for personal showings. Several intermediate sizes and models,
including a sound unit for use with existing projectors.
Allen B. Du Mont Laboratories, Inc., 750 Bloomfield Ave.,
Clifton, N.J. Two-camera educational closed circuit TV
package includes portable control station with video monitor
for each camera and line motor and a standard television
receiver showing exact picture being delivered by RF to
classrooms using similar standard receivers. Single student
may operate entire system from his post at control panel.
Equipment, on dollies and tripods, may be moved right into
classrooms. Approx. S7,000.
E. I. du Pont de Nemours & Co., Wilmington, Del. A new
type of thin-gauge Mylar polyester film, with almost double
the tensile strength of standard Mylar, will assure improved
performance for the so-called "double-play" tapes. This
new "50 Mylar J" can be stored indefinitely without em-
brittlement and is not affected by moisture and tempera-
ture extremes (from minus 80 to plus 300 degrees).
DU PONT
"MYLAR"
TAPE RUN
THROUGH
BOILING WATER
AND AROUND
CAKE OF ICE
Eastman Kodak Co., Rochester, N. Y. Booth R-I17. The newest
Pageant 16mm sound projector (Model AV- 154-8) fea-
tures 1200-watt lamp capacity and a tungsten carbide pull-
down tooth reportedly showing only negligible wear after
2000 hours of continuous use, equal to four or five years
of school or professional operation. Three-wire cord with
2-prong adapter plug is supplied to conform to codes re-
quiring additional grounding of electrical equipment. $499
with self-contained speaker; $599 with Kodak DeLuxe
Speaker in separate case.
J^".'' THE KODAK
PAGEANT SOUND
PROJECTOR,
1958 MODEL
AV-154-S,
TYPE II
Ednalite Optical Company, Inc., 200 N. Water St., Peekskill,
N. Y. Improved optics in Ednalite Projection Pointer. Also
new f :1 .9 zoom lens for 8mm cameras provides range from
9.5mm ' wide-angle to 28.5mm telephoto with matched,
coupled viewfinder and automatic parallax correction.
$249.50.
Educational Developmental Laboratories, 75 Prospect St., Hunt-
ington, N. Y. Eye-movement photography will be simplified
with the release, soon, of the Reading Eye Camera. It is
visualized as an invaluable tool in the testing programs of
the reading specialist, school psychologist, vision specialist
and others involved in the evaluation and improvement of
reading instruction.
NEW EDL
EYE-MOVEMENT
CAMERA
Educational Electronics, Inc., 6322 N. Clark St., Chicago, III.
Kits for assembly of electronic circuits by students. Color-
coded, pre-soldered, graded in difficulty from junior high
to college.
Educational Screen & Audio-Visual Guide, 2000 Lincoln Park
West, Chicago 14, III. Booth N-89. This oldest magazine
in the audio-visual field (est. 1922) now appears 12
times a year. The annual Blue Book of Audio-Visual
Materials now appears in August, just prior to the opening
of the school year, instead of in December, as heretofore,
prior to the start of the calendar year. Other special issues
include: Religious - February; Audio - April; Convention -
New Product Review; Annual Overview and Forecast -
December.
Electro-Chemical Products Corp., 60 E. Franklin St., East
Orange, N.J. Film treatment and cleaning fluid that cleans,
lubricates, conditions, and eliminates static charge all in
one operation.
Electronic Instrument Co., Inc., 33-00 Northern Blvd., Long
Island City, N. Y. EICO hi-fi components and electronic
test equipment. New 30-watt high fidelity basic power
amplifier, kit $39.95; wired $62.95.
Electro-Voice, Inc., Buchanan, Mich. Stereon III second-chan-
nel loudspeaker, designed to match even the largest bass
reproducer, saves space in stereophonic sound reproduction
by passing only frequencies above 300 cps; those below do
not indicate sound source and hence contribute no stereo
effect. 25"x7i/2"xl7i/2", weight 37 lb., $129.50. XX3
Stereon Control Filter, matching transformer and crossover
network components combine 2 channels, $30. Two addi-
tional Stereons may be spaced around large rooms to
achieve the scope and magnitude of the latest movie
processes.
Encyclopaedia Britannica Films, Inc., 1150 Wilmette Ave.,
Wilmette, III. Booth 1-49. New complete courses in Intro-
ductory Physics and Introductory Chemistry. 16mm educa-
tional films, 35mm filmstrips. Also the best of Hollywood
feature films and short subjects from MCM, 20th Century-
Fox, Warner Bros, and other major studios.
Enteco Industries, Inc., 610 Kosciusko St., Brooklyn 21, N. Y.
Polariflash interposes a shatter- resistant laminated polarized
glass shield between flashbulb or strobe and the subject to
eliminate reflections, glare. $10.95.
Eye Gate House, Inc., 146-01 Archer Ave., Jamaica 35, N. Y.
Booth F-35. Latest release in Eye Gate's program of more
and more filmstrips in the field of elementary science and
mathematics is The Fundamentals of Science, for kinder-
garten and Grades I and II. During the next 12 months
there will be at least 18 more for primary and intermediate
grades respectively. All are in color and are photographed
"live" whenever possible.
Family Films, Inc., 5823 Santa Monica Blvd., Hollywood 28,
Cal. Booth P-104. The latest addition to the extensive
library of Family Films productions is an initial offering of
44 filmstrips, in color, with LP narration that includes dis-
cussion bands to present added, related motivation for
listener involvement and participation. There are ten "kits,'
each containing four filmstrips and two discs; and four in-
dividual sound slidefilms with Christmas emphasis. Sixteen
of the strips are for kindergarten, eight for the 8-12
brackets, and the rest for older youth and general fariiily
use. Additional releases in the Our Children and Living
EdScreen & AV Guide — July, 1958
347
Product Review
Parables series of motion pictures will also be featured at
this, the Tenth Anniversary, of the founding of Family
Films.
Ferrodynamics Corp., Lodi, N.J. Recording tape — "Brand
Five" and "Sonoramic." Accessories.
Fiberbilt Sample Case Co., 40 W. 17th St., New York I I, N.Y.
Improved parcel post shipping cards. Post Office approved,
are held securely in steel cardholder.
Filmkare Products Company, 446 W. 43rd St., New York 36,
N. Y. Plastic filmstrip containers — red, blue, yellow, green,
special colors to order. Lids fit well, container fits standard
storage equipment, non-scratching, does not crack. 3 doz.
$2.00; IM $24.00.
Fisher Manufacturing Co., 1 185 Mt. Read Blvd., Rochester 6,
N. Y. Booth N-83. Film cement now dispensed via new
tube method. Lens cleaner in pencil form, the Rougene
Lens Pencil, is being put on the market for the first time
at this 1958 NAVA Exhibit.
Florman & Babb, Inc., 68 W. 45th St., New York 36, N. Y.
Booth N-88. New F&B Butt Splicing Block joins 16mm or
35mm film by means of "Magic Mylar" sprocketed trans-
parent splicing tape. The film to be spliced is registered on
sprocket pins, cut, and then mounted over the tape held in
the block to receive it. This new method of splicing is used
widely by schools and film libraries. Combination block for
Va", 16mm and 35mm, $24.50. For 16mm only, $9 50
35mm only, $12.50. Va" only, $6.50.
F&B
COMBINATION
BUTT-SPLICE
BLOCK
Forse Manufacturing Co., 2347 Sullivan Ave., St. Louis 7, Mo.
A line of school shades and draperies to meet every re-
quirement for light control and room darkening, available
in attractive fabrics and colors to harmonize with other
appointments. Forse Wearproof fabrics, translucent and
opaque, provide effective and attractive installations over
glass block, wide windows and window groups. Apply for
samples of materials.
Garrard Sales Corp., 80 Shore Road, Port Washington, N. Y.
Model RC 121/11 is a dual purpose, 4-speed, automatic
and intermix changer as well as a manual player.
Gates Radio Company, 123 Hampshire, Quincy, III. New
Studioette speech input console provides educational broad-
casters and AV centers with modestly priced but very ver-
satile unit for main and sub-studio service. Four mixing
channels each key selected to either the program or monitor
bus. Three keys accommodate three turntable units; four
microphones may be key selected into two preamplifiers
— operate in conjunction with mixing channels one and two.
"STUDIOETTE"
CONSOLE, VERSATILE
SWITCHING UNIT
n'?'c:I"'" ^"°'* Sutphin Blvd., Jamaica 35, N. Y Booth
Vn ,'.: f^^^, electric slide changer accommodates up to
70 slides, 3'/4x4 glass or Polaroid plastic-mounted- re-
mote-control push-button operated, slides change in' less
than V2 second. $285. Kits available for adaptation to
existrrig projectors. The newly improved 3,000-watt Cen-
arco slide projector serves the largest auditoriums and ball-
rooms.
General Electric Co., Photo Lamp Dept., Nela Park, Cleveland
12, Ohio, Booth T-142. DHT, a 1 200W projection lamp for
16mm sound projectors. Features collector grid which at-
tracts the burnt filament particles and reduces bulb blacken-
ing. Result: 15-20% more light on screen than with regular
1 OOOW lamps. May be used in some projectors designed for
lOOOW lamps.
General Precision Laboratory, Inc., 63 Bedford Road, Pleasant-
ville, N. Y. New viewfinder TV camera chain for studio or
classroom use, GPL Model PD-250, consists of a vidicon
camera with 5" electronic viewfinder; four-lens turret and
either portable or rack-mounted camera control unit; front
and back tally lights and intercom. Designed for one-man
operation; viewfinder has aperture correction; turret, with
any 16mm C-mount lenses including zoom type, is manu-
ally operated from the back of the camera. Full 600-line
resolution. Weight 28 lb.
348
ONE-MAN TV CAMERA WITH 5"
VIEWFINDER, PRODUCED BY
GENERAL PRECISION
Graflex, Inc., 3750 Monroe Ave., Rochester 3, N. Y. Booth
R-1 15. Two School Master filmstrip projectors are the first
new offerings since taking over the SVE equipment line.
Using the new Sylvania Tru-Focus lamp, a light output boost
is claimed of from 15% to 30% over previous models. Ac-
commodates both filmstrips and 2x2 slides; dual controls
permit operation from either side; retracting Handi-Handle
eases transport from room to room. 500- watt $84.50;
750-watt $99.50. Also complete line of Ampro 16mm
Sound Projectors, featuring triple-claw movement. "Flame
Plating," attached reel arms and new powerful amplifier.
The Grayline Company, 12243 Avenue "O," Chicago 33, III.
Booth H-46. Phonogard record players include a patented
transparent guard that encloses the tone arm at all times.
Operated by a remote control lever- knob, the pickup may
be placed anywhere on the record without danger of drop-
ping the stylus on the disc.
Gray Manufacturing Co., 16 Arbor Street, Hartford, Conn. New
Model 33H turntable features hysteresis-synchronous motor,
special shock mounts, and resilient drive via shock-absorb-
ing flexible belt to outer diameter of the turntable. New
Cray torie arm is statically balanced around a vertical pivot
for maximum tracking stability. Sealed viscous damping on
both vertical and horizontal pivots.
Gruber Products Co., 2223 Albion, Toledo 6, Ohio. Booth H-41.
Two new non-folding Wheelit projection tables have been
added to the Gruber line, now under national distribution
by J. C. Coffey Co.
Haloid Xerox, Inc., 2-20 Haloid St., Rochester 11, N. Y.
Booth S-129. Xerography offers a clean, fast, dry elec-
trostic copying process that requires neither dark room,
liquid chemicals nor water. Major savings in time and cost,
in producing transparencies for overhead and slide projec-
tors, accomplishing in 3 minutes what conventional methods
do in an hour or more. No intermediate negative needed.
(See Photo — top next page)
EdScreen & AV Guide — July, 1958
Product Review
SLIDE MADE
FROM LARGE
COPY
(background)
ON XEROX NO.
CAMERA
The Harwald Company, 1245 Chicago Ave., Evanston, III.
Booth M-67. A brand new item, the electronic film clean-
ing machine, may be mounted either on the Harwald
lnspect-0-Film or between power rewinds. Will operate at
speeds as high at 1000' per minute with only short drying
distance. The Rigby Splice-0-Film automatic hot splicer
and other professional editing equipment are recent imports
from Britain, Movie-Mite Supreme, 16mm sound motion
picture projector, $298.50.
Herrick Micro-Projector, 2457 Holmes St., Kansas City 8, Mo.
Stainless steel stand polished to chrome-like luster; turret
Is single casting mounting 7x, 1 4x and 25 power objec-
tives. Accessories include supplementary lens, heat filter,
polarizing filter. Height 2.1 Vz" , weight about 10 lb.
$162.50.
Holes Webway Co., St. Cloud, Minn. Die-cut letters, numerals,
mounting cards and strips for making of signs, packaged
in ready-access storage cabinet. Kit $29.75.
Hunter Douglas Aluminum Corporation, 405 Lexington Ave.,
New York 17, N. Y. Flexalum Audio-Visual blinds adapt
any classroom to modern AV training. This versatile solu-
tion provides precise control of light from bright sunlight to
darkness, eliminates glare, darkens room for opaque pro-
jection while assuring healthful ventilation without drafts.
Impco, Inc., 1050 Boulevard, New Milford, N. J. A single unit
that reportedly accommodates practically all AV demonstra-
tion techniques is the DeLuxe Presentor, combining magnet
board, felt board, peg board, turn back chart, puppet stage
and screen. New design wall mount makes for easy installa-
tion.
International Film Bureau, 57 E. Jackson Blvd., Chicago 4, III.
Booth E-27. The new model of the Foster Rewind Table
has a work drawer that holds such items as film cement,
gloves, scissors, etc. It is the only fully skirted editing and
inspecting table; its corners have been rounded for safety
and appearance.
NEW "FOSTER"
REWIND AND
EDITING TABLE
The Jam Handy Organization, 2821 E. Crand Blvd., Detroit
11, Mich. Booth J-54. Many new filmstrip releases, his-
tory, mythology, engineering, primary grade material.
The Judy Company, 310 N. 2nd St., Minneapolis 1, Minn.
Alphasets — <iie-cut, white velour-backed letters and num-
bers, packed in heavy corrugated boxes with separators for
each character. Stick-o-Mat flannel boards have reinforced
edges, separate wire folding easels with rubber feet. Colors:
Moss Creen, Dark Blue, Maroon, Black.
Keystone View Company, Meadville, Pa. Tachistoslides (4"x
7"), as well as 3'/4"x4" and smaller are accommodated on
the Keystone Overhead. Concentration of light on rela-
tively limited area increases brilliance to make this truly a
"daylight" projector. Weight under 20 lbs.
LaBelle Sales Corporation, 510 S. Worthington St., Oconomo-
woc. Wis. Maestro II is a single-case recorder, projector
and playback. Up to 125 slides in one magazine, activated
either manually or by inaudible electronic impulse on ac-
companying 1" tape commentary and sound effects reel.
Presentations can be prepared by anyone at cost only of
slides and tape, or may be produced professionally. Master
recording unit $525.00. Play-back units, less recorder,
available also.
MAESTRO II COMBINATION TAPE
RECORDER AND PROJECTOR
Levolor-Lorentzen, Inc., 720 Monroe St., Hoboken, N.J. Sci-
entifically developed audio-visual blind assures adjustment
of classroom light level to meet every teaching need. From
complete darkness to softly diffused light just right for note
taking and visualization techniques, each room, each win-
dow is controllable in a matter of seconds.
Lightmaster Screen Co., 12270 Montague St., Bdlg. 57, Pa-
coima, Cal. Booth C-18. LSC screens offer 160-degree
viewing angle, for front projection in normal room light,
full window ventilation.
LogEtronics Inc., 500 E. Monroe Ave., Alexandria, Va. Elec-
tronic enlarger. Model D-5, incorporates automatic elec-
tronic dodging and exposure control for the purpose of
bringing out latent detail indistinguishable on cenventional
X-ray and other negatives. A cathode-ray light tube scans
the negative approximately once a second, a feed-back
circuit continually varies the intensity of the scanning beam
to compensate for the varying densities of the negative,
operator selects the desired degree of dodging. Print size
up to 16x20" from 35mm to 4x5" negatives, accessory
head for up to 8x10"; net weight 225 lb., 79" high, 24"
wide, 38" deep. Principal installations include medical
colleges, hospital, industrial and university photography de-
partments.
L.O.F. Class Fibers Co., 1810 Madison Ave., Toledo 1, Ohio.
Three new basic glass yarns, developed by the Cordo
Chemical Corporation, Norwalk, Conn., include a new
screen material, an opaque drapery stock, and a room
divider material. The screen fabric, Cordoglas, reportedly
is used in Cinerama theatres because of absence of side
distortion; it has an embossed linen finish and a backing
of aluminum-pigmented vinyl; it comes in 38 to 50-inch
widths. The drapery, similarly backed, has a light grey
linen finish. The "room divider" fabric is coated both
sides with a non-embossed finish in neutral colors and
weighs 8 oz. per square yard.
Magnecord Division, Midwestern Instruments, 41st & Sheridan,
Tulsa, Okla. New Editor II (P-75), professional type re-
corder-amplifier, IVz & 15 ips, simultaneous playback
heads. Other models include M-90 console, portable and
rack; P-60 Editor; P-63 Tape Transport and portable re-
corder; PT6BN, binaural; M90 and P60 stereophonic, and
Magnicordette stereo, portable or in wood cabinets.
EdScreen & AV Guide — July, 1958
349
Product Review
New Magnecord Model 728 portable, professional tape recorder,
offers electrical payoff and take-up torques, direct drive
hysterysis synchronous motor, two speeds, four heads, sound-
on-sound recording, push-button control, tape position indi-
cator, fail-safe brakes; pilot larnp, separate record and
playback amplifiers, two V.U. meters, optional plug-in
transformers, erase heads full or half track or inline stereo
at user's option, wind forward or back at 55 seconds per
2400 feet.
Marcellus Mfg. Co., POB 2, Belvidere, III. Booth K-57. Mir-
acle 16mm sound motion picture projector eliminates claw
and framing plate, prime source of film scratching. Quiet
operation, 30 per cent more light, separate motors for film
advance and rewind, flexible cable drive, large 16-tooth
sprocket, 15-watt amplifier, 12-inch speaker.
Robert C. Merchant, 2701 Oxford St., Lafayette, Ind. Booth
E-26. Custom language-teaching equipment. Remote con-
trol. Compensated for crystal microphones and earphones
as furnished. Earphone volume adjustable by students.
Model 758DL provides for dual channel use, specifically
designed for language and speech correction lab use.
Miles Reproducer Co., Inc., 812 Broadway, New York 3, N.Y.
Walkie Recordall Model CC, self-contained in brief case
type carrier, 8 lb., dry battery powered, records 90 minutes
on each side of a Sonaband. $450.00. Voice actuated, to be
left unattended, add $90.00.
Miller Manufacturing Co., 3310 E. Roxboro Rd., N.E., Atlanta
5, Ca. Booth C-15. New improved models of self-adjusting
projector tables, new types of top materials, casters.
Minnesota Mining & Manufacturing Co., Duplicating Products
Div., 900 Bush St., St. Paul 6, Minn. A combination micro-
film reader and enlargement printer, the Thermo-Fax,
projects the microfilm image on a reading screen and then,
on pressing a button, turns out an 8'/2xl 1" copy, on spe-
cial white paper, in less than 10 seconds. The reader-
printer operates on I 00 v AC, needs no running water, can
be operated anywhere. It measures 25" high, by 17x19",
weighs 85 lb. Equipped with one of four lenses, $629; two
lenses, $695.50. Copy paper comes in 250-print rolls,
averages seven to eight cents per copy.
"THERMO-FAX" MICROFILM
READER-PRINTER
Miratel, Incorporated, 1080 Dionne St., St. Paul 13 Minn
Miratel K58 series monitors 18", 14", 17" and 2'l") for
closed circuit TV, feature 8 megacycle video band width
tor plus-600-line resolution, stable vertical hold circuitry
for industrial cameras, 90-degree aluminized picture tubes
space-saving cabinet design. Three chassis plug separately
into power supply for easier service access. $215 to $259
Built-in sound (amplifier, twin 6" speakers, front volume
control) add $1 5.
National Carbon Company, 535 Fifth Ave., New York 17
M 1-'''!'° Everready Energizer is a new leakproof alkaline
cell which will give up to ten times longer service than the
350
standard flashlight battery at approximately three times the
cost. This development is likely to prove of special impor-
tance in the AV field for use in the new battery-powered
tape recorders and disc record players. The new cell, like
the old, is hermetically sealed and encased in steel. It
comes in two sizes, the "D," approximately 20 amps,
weighing 3.8 ounces and the "half-length," approximately
8 amps, weighing 1 .6. Each cell has a nominal voltage of
1.5.
National Telefilm Associates, 10 Columbus Circle, New York
19, N. Y. Booth F-36. Music shorts, sportlights, bouncing
ball, and a broad variety of cartoons newly released for
16mm sale, color per reel $60; b&k $25. Also new feature
releases, including "Bells of St. Mary's," "High Noon,"
"Cyrano de Bergerac," "Gulliver's Travels."
National Theatre Supply Co., Educational Television Products
Division, 92 Cold St., New York 38, N.Y. GPL (General
Precision Laboratories) closed-circuit ETV equipment, now
distributed through the NTS network. GPL "500", single
unit TV camera has built-in controls, operates from ordi-
nary line current, features "add-to" facility for adding
accessories. In use in more than 40 schools and colleges.
CPL Projection TV System affords large-screen viewing
for audiences of up to 1 ,000.
Newcomb Audio Products Co., Inc., 6824 Lexington Ave.,
Hollywood 38, Calif. Booth T-143. Newcomb Dependable
classroom record players and radios emphasize trouble-free
service. Transformer-powered for best performance, maxi-
mum safety. Easy-to-service construction. Also Depend-
able public-address amplifiers and transcription players.
Neumade Products Corporation, 250 W. 57th St., New York
19, N. Y. Booth T-147. The Neucue hand punch cue-
marks simultaneously three frames on 16mm films, invisible
on TV receivers but easily seen on monitors. The Neumade-
Shepard electronic splicer effects fast permanent welds on
I 6mm or 35mm acetate- or cronar-based film, without use
of cement, adhesive or solution of any kind. High fre-
quency current causes .03 inch overlap to fuse in less than
one second by internally generated heat.
North American Philips Co., Inc., Hi-fi Products Div., 230
Duffy Ave., Hicksville, New York. Booth C-41. The
Noreico Continental is a 3-speed, dual-track, portable tape
recorder designed by Philips of Netherlands. Special
0.0002" air gap in magnetic head makes possible extended
high-frequency response even slower {}%" ips) speed.
Built-in twin-cone wide-range magnetic speaker; dynamic
microphone. A new line of Noreico FRS speaker enclosures
is available for three types of Noreico speakers, and can be
used with most other speakers also.
"CONTINENTAL"
TAPE RECORDER —
PORTABLE MODEL
Optics Manufacturing Corp., SE cor. Amber & Willard Sts.,
Philadelphia 34, Pa. Opta-Stat compound neutralizes elec-
trostatic charge on plastic, glass, metal, etc. Keeps lenses
dust-free, prevents static on film transport surfaces. 1 oz.
$2.50. Newlo slide binders, made of German optical glass
reportedly free of Newton Rings effect. 35mm size $2.95
for 20; 2 'A" size $2.95 for 12.
EdScreen & AV Guide — July, 1958
Product Review
ORRadio Industries, Inc., Shamrock Circle, Opelika, Ala. Irish
No. 400 Fortified Double Play magnetic tape doubles play-
ing time and reduces stretching because of its specially
reinforced 60-gauge DuPont Mylar polyester base, tested
under a 3 -pound pull without distortion. Ferro-Sheen proc-
ess bonds oxide permanently to base and its high gloss
minimizes wear. At 3% ips a 7" reel of 2400 feet of Irish
Fortified Double Play tape will record single track for two
hours, dual track for four. Six types of tape are offered to
meet all purposes. An ingenious edge-notched reel checks
"spilling," unwinding of tape. The new Irish reel measures
5%" instead of the conventional 5".
OPPOSING
NOTCHES ON
TAPE REEL
ANCHOR RUBBER
BAND, PREVENT
SPILLING
Ozalid Division, General Aniline & Film Corp., Ansco Road,
Johnson City, N. Y., Booths N-73 and N-74. Component
Parts of the Ozalid Projeeto- Printer Kit utilize two repro-
duction processes. The dry developing diazo or direct copy
method produces transparencies directly from any translucent
or transparent master. This method permits a wider variety
of colors, overlays and special effects. The second, a reflex
photocopy method, makes transparencies from any original,
producing an image first on a paper negative, then transfers
it to the positive which becomes a transparency ready for
projection or reproduction. These methods provide extensive
copying versatility and the operation is practically fool-proof.
OZALID KIT MAKES TRANSPARENCIES
FOR OVERHEAD PROJECTION
Pentron Corporation, 777 S. Tripp Ave., Chicago 24, III.
Booth T-142. Audicord Tape-Teacher, new dual-channel
tape recorder and play-back provides separate parallel re-
cording channels for teacher and for student, the teacher
channel guarded against accidental erasure. Comes in either
self-contained portable or custom installation models. Low
cost bracket.
Perceptual Development Laboratories, 6767 Southwest Ave.,
St. Louis, Mo. The Perceptoscope multi-function projector
accommodates up to 600' of 16mm motion picture film for
skills training purposes. Frames can be held for any inter-
val without scorching; can be flashed as fast as 1 /24th of
a second, can be projected in motion at variable speed
from 1 to 24 frames per second, and can uniquely super-
impose two projected images simultaneously. Accessories
include reading and timing films, projection lens focal
length modifiers, angle prisms, etc. A tape recorder hookup
provides for automatic programming. Adding-subtracting
electronic frame counter facilitates film analysis.
Plastic Products, Inc., 1822 E, Franklin St., Richmond 23, Va.
Booth T-145. Luxout light control plastic vinyl draperies
now come in attractive prints as well as in solid colors.
Closed, they seal out unwanted light and foster the use of
all type of AV equipment. Open, they add warmth and
charm to any room. Exclusive Creek Key heading seam was
designed to withstand hard usage.
Polacoat, Inc., 9710 Conklin Road, Blue Ash, Ohio. Booth
M-63 "Lenscreen" Model 625 provides a rear-projected
image, 25"x25", in undarkened room, to permit note-
taking, active recitation periods during projection even
under difficult classroom conditions. $64.50; with stand
$74.50.
Polaroid Corporation, Main Street, Cambridge 39, Mass. Booth
R-113. New print copier cakes duplicates from Polaroid
photos in 60 seconds. Measuring only 6 1/^x9 Vi", the
copier has built-in lens, lights and timer. Three models,
choice depends on camera with which copier is to be used.
$29.95.
Premier Materials Company, 3717 N. Halsted St., Chicago 13,
III. Fold-away projector table offers multiple electric out-
lets with toggle switch controls, plus a softly illuminated
opening in the table top for viewing slides and other sub-
dued light operations. 18x20" wood top, 1" tubular steel
legs. 29" high. Folds almost flat. $19.50. With 2" casters
add $1.50.
Projection Optics Co., Inc., 330 Lyell Ave., Rochester 6, N. Y.
Booth M-72. The new Transpaque, Jr. has smallest projec-
tion head without even fractional loss of screen image
brilliance. It supplements the present Transpaque II, which
features flexibility, showing either transparent or opaque
copy, from any distance to any desired screen size, through
simple change of components.
Psychotechnics, Inc., 105 W. Monroe St., Chicago 3, III.
Shadowscope reading pacer, controlled moving lighted area
paces reading speed. Used in developmental reading
laboratories and other remedial reading instruction. $94.00
f.o.b. Lafayette, Ind.
Pyramid Enterprises, 3815 Trimble Road, Nashville, Tenn. New
items include: Symphonette Miraphon record player with
4-speed turntable, biaxial speaker, 10-watt push-pull AC
amplifier. Also, Symphonette electronic components in a
mobile unit that may be wheeled from class to class. And,
a mobile Listening Cart incorporating four to eight indi-
vidual headsets and volume controls, one or two turntables
or tape playbacks; available with either one or two ampli-
fiers.
Radiant Lamp Corp., 300 Jelliff Ave., Newark 8, N. J., Booth
N-76. New 1 200w T12C-13D 10-hour Projection lamps
available in both medium prefocus and special Bell & Howell
bases. Can be used for increased screen illumination when
recommended by projector mfr. 116mm sound models)
Med. pref. base lamp, A.S.A. code DHT, list $7.60 B & H
base lamp, A.S.A. code DHV, list $8.40.
Radiant Manufacturing Corporation, 8220 N. Austin Ave.,
Morton Grove, III. Booth J-51. A completely redesigned
Autolectric screen, and the exclusive Radiant educational
line. Featured will be the new Uniglow surface, combining
the brightness of beaded with the side lighting of the
matte, the new screen material gives the widest viewing
angle ever developed.
Radio Corporation of America, Front & Cooper Streets, Camden
2, N. J. Booth F-33. New "Life-Tested" 16mm sound
motion picture projectors; 1 200w lamp increases light on
screen 20%. New synthetic sapphire pressure shoe and
nylon sprocket shoe. Built-in-lubrication. Single-case
"Junior," 7-watt amplifier for audiences up to 400; two-
case "Senior," 1 5-watt, for up to 1,000. New "Scholastic"
record players and tape recorders, extra rugged for school
use. Model EDR-2 offers 4-speeds, 3-speaker "Tri-Coustic"
sound, PA input, external speaker outlet, individual volume,
bass and treble controls. Model EDR- 1 offers two-speaker
sound, and carrying-guard for tone arm. Tape Recorder,
ADT-1, has 3-speaker sound, two speeds, fool-proof push-
button controls.
EdScreen & AV Guide — July, 1958
351
Product Review
Rapid Film Technique, Inc., 37-02 27th St., Long Island City,
N. Y. New film is protected from scratches by the Rapid-
treat process; older film takes on longer life and better
appearance when treated by the Rapidweld process, which
removes scratches in both emulsion and base.
Rayoscope Company, 358 N. Sandusky St., Delaware, Ohio.
Microprojector Model F-B 58, introduced June, 1958, has
self-contained white base screen, high white light for
stained specimens, no heat on specimens, precise optical
alignment, standard size eyepiece and tube, extension post
for larger field and higher magnification, self-contained
storage case.
RCA Service Co., Camden 8, N. J. Booth F-33. Electronic
trainer, originally developed for the Armed Forces, is now
available for civilian purposes. Many schools reportedly use
them to simplify electronics instruction. Model 161 is in-
structor's demonstrator, Model 121 the student laboratory
set. Catalog available.
' "^
■■•'1^3?^*'
-fli
STUDENT GETS LAB PRACTICE ON RCA
ELECTRONICS TRAINER
Reed Research, Inc., 1048 Potomac St., NW, Washington 7,
D.C. Dual channel tape recorder. Reed Educorder, provides
simultaneous and binaural audition of two different record-
ings from one tape; especially suitable for language in-
struction where student records on second channel after
hearing instructor's pronunciation on the master. Push-
button playback compares the two.
Reeves Soundcraft Corp., 10 E. 52nd St., New York, N.Y.
"Lifetime" recording tape, recording blanks, styli.
Rek-0-Kut Co., Inc., 38-19 108th St., Corona 68, N. Y.
Rondine 2- and 3-speed turntables, $59.95 - $1 29.95.
Turntable arms feature self-locking micrometer gram weight
adjustment, offset bend to compensate for geometric track-
ing error, acoustical damping. Audax monaural pickup arm
kit converts to stereo with $4.95 kit. Micro-poise stylus
pressure gauge, on principle of pharmacist balance, weighs
2 to 9 gram stylus pressure on all types of cartridge, $3.95.
Revere Camera Co., 320 E. 21st St., Chicago 16, III. Coming
• soon. Model 204 Revere Tape Recorder. 2-speed, 1 Owatt
output, push button controls, instant stop, automatic stop
at end of reel, black case with grey trim, ceramic micro-
phone. Slightly larger than the popular Wollensak recorder,
it will be in the medium price range.
Robins Industries Corp., 36-27 Prince Street, Flushing 54,
N. Y. New TS4A tape splicer features replaceable cutter
cartridge, providing mitre and trimming cuts by shifting
knob. Numerous other accessories for the phonograph and
tape recorder user include tape threader, storage cans, head
cleaner, needle brush, cleaning cloth, protective envelopes
etc. '
Safe-Lock, Inc., 870 W. 25th St., Hialeah, Fla. Booth T-155
New extra-high (56") Model 203-56 Project-0-Stand
features 360 degree clutch type locking collars on legs that
nest under table for 1-hand carrying or storage. 13 lb.
^' aL ^"'"' '"*■' ' ' ' Powdermill Road, Maynard, Mass
Adapter to convert monaural to stereo, the Stereo-Dapter
controls two separate amplifiers from a central point; mas-
ter volume control; no internal changes required when
used with Scott amplifiers. $24.95.
Seal, Incorporated, Shelton, Conn. Booth L-61. New Educator
model dry mounting press is designed specifically for school
use and will be sold and serviced through audio-visual deal-
ers. Mounting tissue from 2'/2x3V2" to hundred-foot rolls.
Chartex dry mounting cloth.
Shure Brothers, Inc., 222 Hartrey Ave., Evanston, III. New
stereo professional dynetic phono cartridge, M3D, com-
pletely compatible for playing stereo discs either stereo-
phonically or monaurally, or monaural discs. $45.00. Shure
microphones range from miniature unit weighing less than
1 /6 ounce to broadcasting and recording types.
Smith System Manufacturing Co., 212 Ontario St., SE, Minne-
apolis 14, Minn. Safelock portable combination locked
storage cabinet and projection table Model 42, heavy duty
3" braked casters, over 1 1 cu. ft. storage space, adjustable
shelf. Also specially designed, all-steel film, filmstrip and
slide cabinets, used separately or stacked uniformly on
handy cart.
S.O.S. Cinema Supply Corp., 602 W. 52nd St., New York 19,
N. Y. Electronic TEL-Animaprint Hot Press enables AV
staff, students and other personnel to produce professional
looking lettering fast, dry, in perfect registration. Posters,
presentations, training aids, captions and titles are prepared
quickly and efficiently. Prints on any surface — acetate,
cardboard, paper and even glossy photographs. Ordinary
printer's type in virtually any size or style is heated and
impressed through colored foil. $495.00.
TEL-
ANIMAPRINT
"DO-IT-
YOURSELF"
HOT PRESS
PRODUCES
PROFESSIONAL
PRINTING
Spindler Cr Sauppe, Inc., 2201 Beverly Road, Los Angeles 57,
Calif. Booth M-71. A new series of automatic slide pro-
jectors is to supplement the well known Standard Selectro-
slide. A deluxe 1 200-watt model carries a 48-slide con-
tinuous slide magazine with steel slideholders. Change-time
has been stepped up, and plug- in timers give added flexi-
bility. Further units soon to be announced include an
"Economy" model, a remote-control reversing model, a
48-slide remote selection model, a 96-slide continuous
projector, and a 2'/4"x2y4" continuous model.
SELECTROSLIDE
1200, FIRST OF
NEW SPINDLER
& SAUPPE
MODELS
352
EdScreen & AV Guide — July, 1958
Product Review
Standard Projector & Equipment Co., Inc., 7106 Touhy Ave.,
Chicago 31, III. Booth F-37. A mechanical filmstrip re-
wind is a new addition to the Standard projector line. Two
sizes of filmstrip previewers, an automatic slide projector,
and a complete line of screens, and of filmstrips and slide
projectors.
Stewart-Trans- Lux Corp., I 161 W. Sepulveda Ave., Torrence,
Calif. Now offer three types of seamless one-piece rear
projection screens — Luxchrome, for projection under room-
light conditions; Process, for photographic backgrounds; TV
Blue, for telecasting live action against projected back-
ground; all sizes from table-top to large set proportions.
The Stik-a-Letter Co., Rt. 2, Box 286, Escondldo, Calif. Die-cut
gummed letters, conveniently arranged in indexed packag-
ing. Two styles, three sizes (1", I V2", 2"), seven colors
(red, yellow, blue, green, black, white, gray). Sets, up to
1750 characters $6.50.
Stromberg-Carlson, Special Products Division, Rochester 3, N.Y.
New high-fidelity portable phonograph, the Audio-Instruc-
tor, Model PR- 10, straight AC push-pull 10.7 watts, ade-
quate for large auditorium or gym without distortion or
for external speaker without overload. Two wide-range
cross-over network; 4-speed turntable, 40 to 1 6,000 cps
response, speaker selector switch, separate bass and treble
controls, 26 V2 lb.
Strong Electric Corp. ,87 City Park Ave., Toledo 1, Ohio. Arc-
powered slide projector for use in large auditoriums, de-
livers approx. 7500 lumens to screen. Trouperette spot-
light particularly suited to theatricals in schools, etc.
Tecnifax Corporation, 195 Appleton St., Holyoke, Mass. Eleven
brilliant, colored, ammonia-developing diazotype films
I Tecnifax Diazochromes) for easy and economical produc-
tion of transparencies for overhead projection. Free litera-
ture on production and presentation techniques; free, con-
tinuous training program at Tecnifax factory in artwork,
photography, serography, photo-copying and diazotypy.
Technical Service, Incorporated, 30865 W. 5-mile Road,
Livonia, Mich. Booth 1-47. Completely new TSI Teclite
16mm sound projector, replaces DeVrylite "5" and "15-R."
Fresh styling, 18 new operating features, compact, light-
weight, single-case unit with built-in detachable 8"
speaker, and, optional, external speaker for auditorium use.
Also, new, Model DU-6, a compact 25'/2-lb. version of the
DU-5, with built-in 14" TV size screen, two lenses for
choice of direct or rear projection. Moviematic D-4 is a 28
lb. compact model with choice of magazine or reel arm
projection.
Tela Electronics Division, Meilink Steel Safe Co., 901 Livernois
Ave., Ferndale 20, Mich. New, Model 9- 1 2, CianTView
television projector fills screens up to 12'xl5', either '"off
the air" or via closed circuit. Weighs 375 lb. in padded
shipping case. Has built-in dual 10" speakers and connec-
tions for auditorium audio system. Completely self-con-
tained in 23"x2t"x61" high steel cabinet. Sale or lease to
education, industry, commercial enterprises.
(See Photo on page 354)
TelePrompter Corporation, 311 W. 43rd St., New York 36,
NY. Booth M-66. Croup communication system hereto-
fore applied mainly to industrial meetings, now being ex-
tended to education, Telemation presets and locks in place
all audials and visuals for split-second cueing. TelePro
2000 handles 2x2 and strip film. Modified CPL 61 lA
GPL large screen TV projector.
Thompson- Winchester Co., 1 299 Boylston St., Boston 1 5,
Mass. Stick-Tack Discs, adhesive both sides, to stick paper,
etc. to walls or other surfaces. Re-usable. $1 for 328.
Triangle Projectors, Inc., 3706 Oakton St., Skokie, HI. Bell &
Howell sound projector, 15-watt, in light-tight case; 1 8"x
13" built-in plastic screen rear projection (14mm lens),
or conventional use with 2" lens. Automatic shut-off switch.
Accommodates 2000' reels, 1000-watt lamp. Luggage type
case, closed, measures 18"xI0"x25". $698.50.
MAGIC "MYLAR" SAVES CUSTOMER $35
MACKEY BARRON, H. B. MOTION PICTURE
SERVICE, NEW HAVEN, CONNECTICUT, SAVED
7 FILM STRIPS FOR A CUSTOMER. SAYS MAGIC
"MYLAR" AND F & B BUTT SPLICE AND FILM
REPAIR BLOCKS ARE "EXCELLENT ITEMS."
Mr. Barron repaired seven film strips for a cus-
tomer right on the spot demonstrating how simple
and convenient it was to save these valuable films
using MAGIC "MYLAR" and the F & B Blocks.
In this instance he saved his customer $35. It's
easy and inexpensive to repair torn and damaged
films, replace torn perforations, butt-splice without
losing a single frame, and strengthen overlap
splices. Ask your local A-V dealer for F & B
Magic "Mylar" and the F & B Butt-Splice and
Film Repair Blocks.
Magic "Mylar" Price List
66 ft.. I6MM Single Pert.
{16!j0 Frames) & $5.00 roll
66 ft. 16MM Double Pert.
(1650 Frames) ffl $5.00 roll
66 ft. 35MM for film-strips
(1056 frames) ....& $9.00 roll
F & B Butt-Splice &
Film Repair Blocks
.Model BSB
,5l«X»«
I*--
lot""; U6t.ti St.'
y. na"^. a po**- i need °'. „f unl*-" .-
,««»•• vouf ^?,o a";..,-«.'iJ#*»
;=v. >;«» ;elo»^f iV^-».> "' - ,00 Jl
1 .i'"^^^^^^ ri ni
for
.Model B-16
16mra.
Model B-35 for
35mra.
Model B-4 for Vi"
magnetic tape 6.50
Model BSB comb, unit
for 16/35 mm and
V\" magnetic tape $24.50
&BABB
AT
BOOTH N-88
N A V A
CONVENTION
AVAILABLE AT LEADING AUDIO-VISUAL DEALERS
WRITE FOR INFORMATION AND ILLUSTRATED BROCHURE
FLORMAN & BABB
68 W. 4Sth Street,
New York, N. Y., MU. 2-2928
Here are some of the leading
Audio-Visual dealers who will be
glad to demonstrate MAGIC
"MYLAR" and the F & B Butt
Splice O Film Repair Blocks.
AUDIO-VISUAL CENTER
Denver, Colorado
AUDIO-VISUAL CENTER,
Seattle, Washington
BEACON PUBLISHERS, LTD.,
Vancouver, Canada
BIRNS & SAVi/YER,
Los Angeles, California
DAVIS AUDIO-VISUAL SERVICE,
Portland, Oregon
E. J. BARNES COMPANY,
New York, N. Y.
HOOVER BROTHERS, INC.,
Kansas City, Missouri
MB. MOTION PICTURE SERVICE
Now Haven, Connecticut
IDEAL PICTURES,
Buffalo, New York
IDEAL PICTURES
Atlanta, Georgia
IDEAL PICTURES,
Baltimore, Maryland
INLAND AUDIO-VISUAL CO.,
Spokane, Washington
L. KALTMAN & SONS, INC.,
Newark, New Jersey
MASSACHUSETTS MOTION
PICTURE SERVICE, Lynn, Mass.
METHODIST PUBLISHING
HOUSE, Nashville, Tennessee
RELIGIOUS VISUAL ED., INC.,
Chicago, Illinois
STEPHENSON SCHOOL
SUPPLY CO., Lincoln, Nebraska
TELEVISION EQUIPMENT CO.,
Chicago, Illinois
TEXAS EDUCATIONAL AIDS,
Dallas, Texas
WATTLAND, INC.
Blue Island, Illinois
EdScreen & AV Guide — July, 1958
353
Product Review
"CIANTVIEW"
LARGE-SCREEN
TV PROJECTOR
PRODUCT OF
TELA
ELECTRONICS
DIVISION
Unimark Photo Inc., 130 W. 31st St., New York 1, N. Y.
Eumig C3R Continental 8mm motion picture camera fea-
tures electric eye exposure control, 5 speeds, drop-in roll
loading, 25 foot run on one winding, three-lens turret, full
image viewfinder. With one lens $129.95; with 3 lenses
$169.95.
United States Projector Corporation, Delaware BIdg., Federal
Way, Wash. Booth S-125. Ava Pixalog, new 16mm silent
filmstrip projector, shows strips taken single-frame in 16mm
camera. Pre-focused projection lamp, automatic framing
device, precision focusing,, color-corrected lenses and
power-cooled mechanism. $49.50.
United World Films, Inc., 1442 Park Ave., New York 29,
N. Y. Booth R-110. Latest releases include Making a Liv-
ing, six social studies films; The World's a Stage, nine
10-minute excerpts from Shakespearean plays enacted by
Old Vic repertoire cast; Diving Is Fun, three instructional
films in color featuring Olympic champion Vicki Draves;
The Nativity, 19-minute color film of Renaissance masters;
The Prodigal Son, 27-minute color film from His Way, His
Word series.
Vacuumate Corporation, 446 W. 43rd St., New York 36, N. Y.
Shrunken, brittle, dry film revitalized to go through printers
and projectors. Vacuumating film for better projection,
longer life. No-En film treatment for continuous projection.
Vari-Typer Corp., 720 Frelinghuysen Ave., Newark 12, N. J.
Booth C-16 Headliner — Model 400, most advanced office
machine for photo-composing headlines. Automatically photo-
sets display type fromg 12 to 72 point sizes. Many modern
and classic type styles available on Typemasters which are
changed as easily as changing phonograph records. Produces
clean, smudge-proof prints permanently fixed on plastic
coated 35mm film. Ready in seconds for any method of re-
production. Model 400 also produces a positive image which
can be mounted on acetate and reproduced by many methods
to a foil for Audio-Visual projection.
Victor Animatograph Corp., a Division of Kalart, Plainville,
Conn. Booth R-111. Sovereign Model 25 Animatograph
offers 25-watt amplifier, color-coded threading path and
visual one-spot lubrication. Victor Soundview 35mm Sound
Slidefilm projector features automatic operation for high or
low frequency signal, push-button remote control, 300-
and 500-watt models. Somco focal length modifier fills
screen without moving projector. $29.50.
(See Photo in Next Column)
Viewlex, Inc., 35-01 Queens Blv., Long Island City 1, N. Y
Booth 0-96. New Model V-500 combination filmstrip and
slide projector accommodates single or double-frame 35mm
filmstrips for vertical or horizontal projection as well as
2x2 and bantam slides in all kinds of mounts. Completely
sealed lamphouse eliminates light leakage; cooling fan is
mounted vertically at rear of projector. Built-in magnifying
optical pointer and an automatic feed and takeup attach-
ments that moves filmstrips, wound head in, from can to
can without rewinding. With case $109.50.
V-M Corporation, Benton Harbor, Mich. A new V-M stereo kit
converts Tape-o-Matic models 7 1 0 or 710A into all-stereo
units that play both stacked and staggered stereo tapes.
The kit, installed by any capable service man, $25; V-M
matching amplifier-speaker Model 166, to team with the
7 1 0 or 7 1 OA; costs $75. Stereo discs are accommodated by
Stere-0-Matic Model 1201, featuring stereo cartridge and
jacks and a stereo :monaural switch. Tone arm is resonance-
free, easily adjustable for any cartridge weight, and com-
pensated to eliminate variation from bottom to top of a
stack of records. Tracking angle variation has been reduced
to 2-degree maximum.
Wallach Cr Associates, Inc., 1589 Addison Road, Cleveland 3,
Ohio. New model mobile cabinet. Low-cost open film stor-
age racks, adjustable to meet changing requirements. All
metal sectional cabinets for the expanding record library.
Warren Conrad Portman Co., 41 McQuesten Pkwy., N, Mount
Vernon, N. Y. Professional animation, titling and special
effects stand; ball bearing mounted, counter balanced car-
riage takes any 35mm or 16mm camera, travels 62". Com-
plete line of more than 40 accessories is described in 10-
page catalog. Basic stand $1,495; compound and table top
$1,640.
Webcor, Inc., 5610 W. Bloomingdale Ave., Chicago 39, III.
Booth T-I5I. Complete new line of stereophonic and mon-
aural tape recorders, and portable stereo record players;
also wide choice of consoles and multiple matching speaker
cabinets. Introduced only a month ago, the stereo line's
enrichment of musical reproduction promises a new dimen-
sion to music appreciation studies. Stereo portable players
from $129.95.
Webster Electric Co., 1900 Clark, Racine, Wis. New Ekotape
310 features a double recording head for specific audio-
visual applications. A tOOO-cycle note, push-button re-
corded on the second tape channel, activates automatic
soundslide changers. There are separate erase heads for the
two channels. Specifications include 1 2-watt amplifier, V-U
meter, two-speed (3% and 1 Vj ips), tape-out switch,
program selection finder, heavy-duty speaker, 30 — 15,000
cps frequency response, record knob safety features.
Westinghouse Electric Corp., McArthur Ave., Bloomfield, N. J.
Booth B-13 and B-14. A new, shorter, wafer-stem type
Focus-Lok projection lamp is added to the distinguished "Blue
Top" line. The new lamp provides the shortest lamp and
socket combination and permits the most convenient in-
sertion and removal of any projection lamp made. Outstand-
ing features include — Better Indexing, Positive pressure
Electrical Contacts, Lamp Locked Into Socket, Easiest Lamp
Replacement, Positive Lamp Alignment and Space Saving
Lamp-Socket Combination.
VICTOR "SOVEREIGN" HAS 25-WATT
AMPLIFIER
Wilcox-Gay Corporation, 503 W. Seminary, Charlotte, Mich.
Complete line of packaged stereophonic tape recorders, ac-
cessories, diagonal speakers, tape decks, stereo kits, pre-
amplifiers.
354
EdScreen & AV Guide — July, 1958
News about people, organizations, events
Have you heard?
Alex Dreier Salutes A-V
The field of aiulio-visual coniinunica-
tions will be saluted by Alex Dreier.
noted radio and TV commentator,
during a nationwide radio program
Sunday, July 27, over NBC-MONI-
TOR, according to William W.
Birchfield, President of the National
Audio-Visual Association.
The program will be broadcast at
6:05 p.m. (E.S.T.) over the entire NBC
network of nearly 200 stations. Dreier's
tribute will tie in with the National
Audio-Visual Convention and Exhibit,
the world's largest audio-visual meet-
ing and trade show, which starts .Satur-
day. July 26. in the Morrison Hotel in
Chicago.
The broadcast is one of a new series
called ".America On The Go," featur-
ing Alex Dreier and sponsored by
North .American Lines, Inc., Fort
Wayne, Indiana. Each of Dreier's
broadcasts will salute an American ac-
tivity at the time of its annual trade
I show or exposition. This is the first
time in history that nationwide con-
sumer attention has been directed to
industrial expositions and shows. To
date Dreier has saluted such fields as
boating, industrial atomic energy, elec-
tronics, aircraft and missiles, design
engineering, public water supply, and
the food service industry.
Dreier will tell his audience of
9,000,000 radio listeners that the use
of audio-visual tools for teaching and
training has grown tremendously since
World War II. He will explain that
through these modern tools it is possi-
ble to teach more in less time and in-
crease understanding and skill with
less cost in dollars and effort.
Other areas in modern .American
life, such as industry and business,
government, antl the religious field,
lead in ap|>lications of these modern
audio-visual methods, Dreier will say.
due to lack of dollars in educational
budgets to provide modern tools for
today's teachers, and despite the
proven effectiveness, of audio-visuals,
ironically, an accomplishment of edu-
cational research.
Dreier will outline the work of a
typical audio-visual dealer, who must
know every conceivable sight-and-
sound technique of teaching, under-
stand the way the learner's mind will
work in a wide variety of situations,
and know all about a broad range ol
equipment and materials, each with
its own specific contribution to make.
The .A-V dealer, he will show, must be
able to work at ease and with full
understanding of the problems of the
educator, the industrial trainer, the
businessman, the religious field worker,
and community leaders.
Purdue To Have New Library
.A library of television and radio
films and recordings pertaining to con-
temporary events in Indiana his-
tory is now in the making and its
permanent home will be the Film
Library facilities in the new $10,000,-
000 Memorial Center at Purdue Uni-
versity.
The announcement of this project
has been made jointly by Joseph Hig-
gins, WTHI, Terre Haute, president
of the Indiana Broadcasters Associa-
tion, and Dr. Frederick L. Hovde,
president of Purdue.
Insofar as it is known, this is the
first state-wide venture in this particu-
lar field.
One immediate service of the per-
manent library center will be the
sorting, culling and classifying of
material for proper filing. Under the
new project, this work will be done
by the staff of the Purdue Audio-
Visual Center under the direction of
Lloyd D. Miller. Serving as coordi-
nator of this special project at Purdue
will be Jack Carroll of the WBAA
staff. The committee of the IBA in
charge of the project is headed by
Ronald Ross, WPTA, Fort Wayne.
.As the material which comes in
from the various radio and television
stations is classified and filed, it will
be made available for public use and
service.
Included in the material that will
be collected in this new library center
will be radio and television recordings,
special film clips, still pictures that are
suitable for reproduction and other
items of similar nature. Active work
on this new project will be started
as soon as the facilities in the new
Memorial Center are ready for occu-
pancy.
WHEELIT
moves pro/ectfon equipment
quicker, easier, safer
Saves heavy lifting . . . fatiguing carries . . .
has exceptionally easy steering . . . good
balance . . . large Formica top wood platforms,
sound absorption and absence of vibration,
definite locking for stationary projection and
all-around dependability. This is why out of
50 California audio-visual co-ordinators attend-
ing a demonstration, 49 chose Wheelit.
I lliislrat t><l Folding
Whet-Iit ( 102 (on
steps ) F'iis easily into
car trunk (left) or
small storage ari-a.
Non-folding model No.
1102 for interior use
(far left).
Precision- Built ... to last!
All- steel const met ion (excertt iiUifoniis). Preelsion
Hiirkmanshio and arciirHle assembly assure smooth,
efficient rp^ratlon. ("apac-ily U|i to 300 lbs. Heavj
web straps .secure loads.
CRUBER PRODUCTS
COMPANY
Dept. ES, Toledo 6, Ohio
See all the Wh::ci;r models at Jack C. Coffey
Co. booths H-43-42-41 during NAVA show.
EdScreen & AV Guide — July, 1958
355
It's ^^^ for the Best i I
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slipped into aluminum frame, end slide is complete.
No. 3422— NORMAL mask
Box of 20 Box of too
(7 feet to Infinity) $3.S0 $I6.S0
No. 2421— MEDIUM mask
(4 feet to 20 feet) 3.50 16.S0
No. 2420— CLOSE-UP mask
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Using standard size aluminum frames, with speciol ultra-
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two glass cover sheets, inserted into frame, ond frome
end folded over— simple as that, {Stereo films mounted
in Eostmon mounts ore not aligned for proiection.)
Per Box
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mask apertures $3.00 $12.00
No. 341 with 3-1/16 x 2-1/16
mask apertures 3.00 12 00
No. 342 with 2-1/16 X 2-9/16
Vert, mask apertures 3.00 12.00
EMDE PRODUCTS
2040 Stoner Avenui
Los Angeles 25. Can;
DA VI Archives Receive
History of Magnetic
Recording Industry
A history of magnetic recording pre-
pared by Minnesota Mining and Man-
ufacturing Company, St. Paul, Minn.,
was presented to tlie Department of
Audio Visual Instruction of the Na-
tional Education Association at its re-
cent national meeting in Minneapolis.
Making the presentation for the 3M
Company was William H. Madden,
.sales manager, and the DAVI recipient
was Archivist William F. Kruse who ac-
cepted the document for the archives
committee.
The history traces the development
of magnetic recording from the turn of
the century through World War II and
into the present era, with special em-
phasis on the important progress made
in the late 1940's.
A donation of fifty rolls of magnetic
tape was also made to the DAVI ar-
chives for recording taped interviews
with pioneer workers in audio-visual
education.
Kentucky Has New A-V Ass'n.
A group representing many geo-
graphic areas, and every type and level
of audio-visual activity in the state,
met on May 10, 1958 at Frankfort,
Kentucky and organized the Kentucky
Audio-Visual Association.
Objectives of the organization are,
in general, to improve and extend the
use of audio-visual materials through-
out the state, and to promote the de-
velopment and exchange of audio-
visual resource materials.
A policy group and active work
committees form the core of the new
organization.
Chairman of the Policy Committee
for 1958-59 is Dr. Gil Tauffner, Direc-
tor of Audio-Visual Services at the
University of Kentucky.
U. S. Films Named for
Festival in Edinburgh
Twenty-four films — in the non-the-
atrical class (non-Hollywood type) —
have been selected as United States
entries in the Edinburgh Film Festival,
August 18-25, the National Education
Association (NEA) announced today.
Several organizations worked with
the CINE selection committee as screen-
ing agencies. They include: Educa-
tional Film Library; American Medical
Association; Catholic Audio - Visual
Education; National Council on Jewish
Audio-Visual Materials; National Coun-
cil of Churches of Christ; University
Film Producers Association; Educa-
cational Television and Radio Center
in Michigan; and the Business and
Industry Subcommittee of CINE.
People in the News
Davenport, Iowa: After 48 years of
service with Victor .Animatograph
Corporation, Sam G. Rose retired from
all business activities as of May 31.
His experience in photography be-
gan as a school boy in 1902 with a
4x5 glass plate camera. He later be-
came the high school reporter and
photographer for the Sioux City (Iowa)
Journal, using the then available
equipment, an 8x10 plate camera and
magnesium flash gun. In 1905 and 06
he organized and operated a finishing
department for Zimmerman Bros. .At
the University of Nebraska, he was
the photographer for the college an-
nual and the cadet batallion and, on
the side, sold stereographs for Under-
wood and Underwood.
When Alexander F. Victor formed
the Victor .Animatograph Company,
Rose joined as salesman, ultimately
becoming sales manager, secretary,
executive vice president and in 1946,
president.
He participated in the research, de-
velopment and distribution of the
portable stereopticon with arc light,
small slides and projectors, portable
35mm motion picture projectors,
28mm safety film projectors and the
first 16mm cameras and projectors.
He has assisted in the organization
and promotion of several of the as-
sociations now active in the audio-
visual field. He is one of the early
members of the Society of Motion Pic-
ture and Television Engineers; is an
associate member of Edison Pioneers,
and was on the organizing committee
of the National .Association of Photo-
graphic Manufacturers.
New York, N. Y.: The Motion Pic-
ture Association of America has ap-
pointed Mrs. Margaret Gessner Twy-
man as its director of Community Re-
lations, a post held for many years
by Arthur DeBra, who retired last
fall. J. Stanley Mcintosh continues as
Educational Consultant for the MP.-V.A
and as Executive Director of Teaching
Films Custodians, Inc., the MP.AA sub-
sidiary through which educationally
important short subjects and excerpts
from feature films are made available
to schools. These functions are the
two formerly filled by Roger Albright
and Carl E. Milliken.
--Vnn Arbor, Mich.: Nobel Prize win-
ning scientist Glenn T. Seaborg, has
been elected to the Board of Directors
of the Educational Television and
Radio Center. He will help give direc-
tion to the Center's efforts in science
programming.
"I believe that the proper use of
educational television and visual aids
356
EdScreen & AV Guide — July, 1958
in general will offer the most impor-
tant contribution to the solution of
today's educational problems," Dr. Sea-
borg commented. He is professor of
chemistry and director of nuclear chem-
istry research at the University of
California, Berkeley. In 1951 he was
co-winner of the Nobel Prize in chem-
istry.
Los Angeles, Calif.: Dr. Robert VV.
Wagner, 40, Director of Motion Pic-
ture Production at Ohio State Univer-
sity since 1946, has been appointed
new head of the University of South-
ern California cinema department, it
was announced by SC Educational
Vice-President .\lbert S. Rauben-
heimer.
Wagner succeeds Dr. Robert O. Hall
who took over as Program .Associate
with the Educational Radio and Tele-
vision Center at .Ann .Arbor, Michigan,
in June. Wagner arrives at SC Sep-
tember 1.
A native of Newport News, Virginia,
Wagner did both undergraduate and
graduate work at Ohio State, taking
his doctorate in December 1953.
A winner of the Encyclopedia Brit-
tanica Films Fellowship (1951), he was
film writer and director for OWI
(Office of War Information) from 1942
until 1943, when he became motion
picture producer until 1944 with the
office of Coordination of Inter-.Ameri-
can .Affairs.
From 1944 to 1946 he was an in-
formation chief with the Ohio Depart-
ment of Public Welfare. From 1946
until 1950, he had summer teaching
assignments at the University of North
Carolina, Colorado State College, and
SC, the latter in the summer of 1950.
Married, Dr. Wagner is a past presi-
dent of the University Film Producers'
.Association.
Portland, Oregon: Merriman H.
Holtz, Sr., longtime AV business
leader, died suddenly following a very
severe heart attack on Friday, May
23. He served as president of the
National Association of Visual Edu-
cation Dealers, NAVA predecessor
organization, in 1948-49.
Merriman Holtz was one of the
early statesmen of the AV world. He
did much to build the AV industry
through his efforts in NAVED and
other organizations.
Closed Circuit
T-V Conference
College and university administra-
tors who have been considering closed
circuit television as an instructional
medium will have opportunity to get
some first-hand information on its pos-
sibilities and its working at a Confer-
ence on Televised Instruction to be
held at Purdue University .Aug. 24 to
Sept. 4.
This conference is being sponsored
by the National Association of Educa-
tional Broadcasters in cooperation with
the Purdue Television unit, under the
supervision of James S. Miles.
At this conference, key personnel
from ten or twelve of the colleges and
universities in which television instruc-
tion is being tested will be brought in
to serve as conference leaders. Such
phases in relation to the program as
administration, financing, scheduling,
curricula, methods, research, required
physical equipment and many others
will be discussed. Registration fee is
$100.
Dostal Forms
Language Lab Co.
John J. Dostal, formerly audio-visual
sales manager for RCA and more re-
cently an audio-visual management
consultant, has announced the forma-
tion of a new company — Language
Laboratories International. The new
company, to be located in Garden City,
N. Y., will operate as a distributor in
the New York metropolitan area for
Magnetic Recording Industries, design-
ers and manufacturers of language lab-
oratory equipment.
Some BUY-Some RENT
from CECO
Colortran Grover
Masterllte Convertable
Holds PAR 56 or PAR 64 Bulbs.
Weighs 5 lbs.: equals performance
of 5000 watt bulb with just PAR
64 500 watt and converter. Uses
less than 10 amperes current at
3200° Kelvin!
$36.75 less bulb
$5.30 PAR 56 Bulb
$10.75 PAR 64 Bulb
Some film makers prefer to buy outright
essential photographic equipment for their
studios. Others find It more economical
to rent and charge it off as an operat-
ing expense. Whatever your requirement,
CECO offers you the world's greatest assort-
ment of professional cameros, accessories,
lighting, sound and editing equipment.
PLUS expert consultation on how to get
whot you want on film within
your budget. Whether you're a
Pro or Semi-Pro, see CECO.
Arrlflex 16
Includes three-lens DIVERGENT turret, reg-
istration pin movement, side pressure rail,
and quickly interchangeable motors. Reflex
viewing system permits viewing and focusing
through taking lens while camera is operating.
Accepts 100 ft. daylight loading spools and
accessory 400 ft. magazines.
'CECOtrademork of Camera EquipmenlCOmpany
msmma^mmmimi^m'i
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Easy threading, portable, will not
scratch film. Views film left to right
on large brilliantly illuminated
screen. Sound Reader and/or Coun-
ter easily attached.
16mm Model $350.00
.^5nim Model $500.00
EdScreen & AV Guide — July, 1958
357
valuation of new films
by L. C. LARSON
Director, Audio-Visual Center
Indiana University
CAROLYN GUSS
Associate Professor, School of Education
Indiana University
and JOHN FRITZ
Assistant Professor, School of Education
Indiana University
THE FROG PRINCE
(Contemporary Films, Inc., 13 East
S7th Street, New York 16, New York)
10 minutes, 16mni, sound, black and
white, n.d. $50. Designed by Lotte
Reinigcr and produced by Primrose
Productions.
Description
The Frog Prince uses animated
silhouettes to visualize the fairy tale
alx)ut a frog which turns into a hand-
some prince when befriended by a
beautiful princess.
The narrator begins his story—
"Once upon a time there lived a
king . . . . " This king was given a
golden ball possessed of magical powers
assuring a royal wedding for one of
his three daughters. To each daughter,
the king tossed the magical ball and
each in turn failed to catch it until
the third and prettiest daughter caught
it. The delighted king gave her the
ball and she hurried out into the
garden to play with it. Suddenly, the
ball bounced from her grasp and
dropped into the garden well. Heart-
broken, the young girl began to cry.
A frog hearing her weep jumped to
the rim of the well and volunteered to
fetch the ball from the depth of the
well if the girl would promise to eat
with him, play with him, and be his
friend. Without hesitation the girl
consented and received her ball in
exchange.
Forgetting the promise in her haste
to return for dinner, the princess ran
liack to the palace. Shortly, there was
a knock at the door. When the door
was opened, there sat the frog who
demanded that he be admitted. The
king upon hearing of his daughter's
promise insisted that the frog be
brought into the dining room and
received as a guest. "After all," he
said, "a promise is a promise."
The young princess was horrified at
the thought of touching the frog, but,
finally, lifted him to the table where
she fed him and he danced on top of
the golden ball. This amu,sed the
king but the daughter was angered
and ran crying to her room. Up the
stairs the frog leaped, step by step,
carrying the golden ball with him in
an effort to comfort the princess. The
frog knocked on the princess's door.
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Hearing the rap on the door, the prin-
cess opened it, took the ball, and
kicked the frog out of the doorway.
When the disappointed frog began to
cry, the princess reconsidered, opened
the door, and began to play with him.
.\s she tossed the golden ball to him,
the ugly frog unexpectedly turned
into a handsome prince who entreated
the princess to be his wife. The king
gladly gave his consent and "...
they all lived happily ever after."
Appraisal
With black paper, a pair of scissors,
and imagination, Lotte Reiniger
creates a unique technique called
"silhouette animation" achieving life-
like movement while retaining the
magical quality of make-believe. The
Frog Prince is but one of over a dozen
such films produced in this manner
which can be profitably used by
teachers of kindergarten and primary
grades. Their effectiveness in using
two-dimension illusion to tell a fairy
tale suggests a wide usage in story-
telling activities. Students in motion
picture production will find the tech-
nique used in these films interesting
to investigate. The musical score is
especially noteworthy as it corresponds,
mood by mood, with the narrative line
of the story. For this type of photogra-
phy, however, a completely darkened
room is recommended to bring out the
full range of blacks, grays and whites
in the film.
—O. E. Bissmeyer, Jr.
IRON CURTAIN LANDS
(Post-Stalin Pericnl)
(Grover-Jennings Productions, Inc.,
4516 North Hermitage Avenue, Chi-
cago 40, Illinois) 20 minutes, ICnini,
sound, color or black and white, 1958.
SI 75 or S90. Teacher's guide available.
Description
This narrated documentary film pre-
sents an introductory profile to the
Post-Stalin communist society. The
production reveals many activities and
much of the environment of the peo-
ple in the Soviet Union. Their culture
seems to contrast intense, state-centered
communism to strong, long-lasting tra-
ditions and a basically cntluriiig iiide-
|)endence of the peasant class to that
of a thoroughly propagandized mes-
merized working class and jKirty mem-
358
EdScreen & AV Guide — July, 1958
bers. Some orientation is given to two
contrasting satellite countries — Poland
which has a strength of tradition that
has resisted changes and Czechoslovakia
which has been dominated with a pat-
tern which is more typically commu-
nistic.
A map visually demonstrates that the
Soviet Union is an immense land mass
straddling Europe and Asia. The pro-
ductive farmlands lie within a very
small belt. Russia is seen as a vast
plain stretching outward toward all
'horizons. Its rivers move slowly
through it and, being knit together by
canals, form important means of trans-
portation in modern times as they did
in the past. Most of the Russian towns
have been built near these waterways
around the forts or "kremlins" of the
early Viking rulers.
The peasant life of rural Russia con-
tinues almost as it did before the Rev-
olution. The farm land has been col-
lectivized and the machinery is pooled
and tightly controlled by the commu-
nist overseers. Scenes are shown of a
chicken farm.
The scenes of Moscow etch a sharp
contrast to those of rural Russia. Mo.s-
cow is characterized by the beautiful
Russian Orthodox Churches, palaces
of the Czars, better dressed populace,
and the shops and buildings. Gum,
the government department store, is a
three-storied building with open corri-
dors that are thronged with people —
as many as 200,000 in a day. The or-
nate splendor of the subway is con-
trasted with the sordidness of the large
slums which crowd Moscow. Building
construction is shown to be clumsy,
slow, and of poor workmanship.
Moscow's streets do not appear as
crowded as ours. They have modern
cars and busses, but not enough for the
existing population. Consumer goods
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in Russia are generally scarce and high
priced, though the quality is poor.
One of the 80,000 Pioneer Camps
open to children from 8-13 years of
age is pictured and the philosophy be-
hind the existence of these camps is
discussed. A series of short sequences
deals with Moscow University, mass
communications, juvenile delinquency,
artists, and the ballet. Religion is
treated more extensively. People are
shown attending churches which,
though fewer than in pre-communist
Russia, are crowded.
Warsaw appears in the fdm much as
it did before it was almost completely
destroyed during World War II. The
determination which the Poli.sh peo-
ple demonstrate as they rebuild their
city and open worship places is re-
vealed to be a result of their stubborn
clinging to tradition. Czechoslovakia
makes a strong pictorial contrast be-
cause it is dominated by blaring loud-
speakers and other evidences of colo-
nial status to a much stronger power.
In one scene Kruschev arrives at an
airport and his act of shaking hands
seems symbolic of the immense power
that those hands enfold. The narra-
tion states that the way in which they
wield this power will partly depend
upon our imderstanding of the com-
munist world, as well as our wisdom
and faith in our ideals.
The mausoleum housing the bodies
of Lenin and Stalin in the heart of
Red Square is both a literal and figura-
on your "must" list—
a new TSI Projector
This is your invitation to stop at the TSI
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If you will not be attending, we respect-
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SERVICE INC.
Livonia, Michigan
EdScreen & AV Guide — July, 1958
359
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READING
• EASY FOR THE STUDENT
For ages 10 to 80, the AVR Reading Rateom-
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The easy-to-use Rateometer is now in use in
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Name ^__^
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I City
— Zone
-State-
live symbol of the heart of Russian
communism. The long rows of people
filing through the mausoleums are the
final lines in this profile.
A]>praisal
Photographed by Charles Dee Sharp
and with educational supervision by
Dr. Michael Petrovich, associate pro-
fessor of history. University of Wiscon-
sin, Iron Curtain Lands should be a
valuable instructional film for junior
high, senior high, college, and adult
groups interested in the geography,
history and problems of the iron cur-
tain lands. The producer states that
there was neither supervision nor cen-
.sorship by communist officials in the
filming of this production. The music
was recorded in Russia; the bells are
the actual Kremlin bells. The review-
ing committee found the film interest-
ing, and felt that it represented a fact-
ual film record of the people of these
lands. The film was organized, edited,
and narrated to provide an overview
of life in Moscow and rural Russia. It
should lend meaning to some concep-
tions of the communist lands and pro-
vide a stimulus for further study and
reading about Soviet Russia and her
satellites. The emphasis of the film is
on the people — their adaptation and
resistance to communism which seems
to cause a molding of the communist
society. The color of the film which is
less than excellent and the too detailed
to be easily understood maps do not
detract seriously from the general
value of the film. Included in each
film can is a helpful teacher's guide
with footnotes on the film, an outline
of the film content, words for refer-
ence, correlated text list, production
incidents, and a complete narration.
—Wayne Howell
ANSEL ADAMS -PHOTOGRAPHER
(International Film Bureau, Inc., 57
East Jackson Boulevard, Chicago 4,
Illinois) 20 minutes, 16mm, sound,
black and white, 1957. S150. Produced
by Larry Dawson.
Description
Ansel Adams — Photographer blends
into stirring harmony the grace notes
of captured, priceless moments with
the melody of infinite meaning and
emotion. It surveys the person of .Ad-
ams, his tools and methods, and the
product of his artistry.
The music of Scriabin casts a spell
upon the viewer before the film has
(juite begun. In an environment of
romance and a .setting twice enchanted
— first by music, and next by photo-
graphic art — Mr. .\dams is introduced.
The color and charm of the bearded,
dignified, middle-aged artist show
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Mi. Rental: $25.00
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Widely Acclaimed Film of Marian Ander-
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presented on the CBS TV network, SEE IT
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Serid for free catalog
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Special 16mm Films For Children
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"Raggedy Ann and Raggedy Andy"
211 minute cartoon sj)ecial
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834 N. 7th Avenue, Phoenix, Arizona
360
EdScreen & AV Guide — July, 1958
through as he plays the piano seem-
ingly oblivious to any intrusion. He is
described as musician, mountaineer,
writer, teacher, photographer, and his
pictures on the studio walls are re-
ferred to in terms of mood, illusion of
substance, and universal inspiration.
Follows next a swiftly moving se-
quence in which the gamut of photo-
graphic equipment used by Mr. .\dams
is identified — cameras, lenses, holders,
meters, filters, tripods, and other mis-
cellaneous items including "one an-
cient eight-passenger limousine with
') X 9 camera platform on top." The
materials are loaded and the sedan
pulls hastily away.
On location the meticulous care and
high standards of the master photogra-
pher are observed in his concern with
the image selected on the ground glass
of his view camera, the measurement of
light reflectances, and the detailed re-
cording of all data — film, lens, filter,
lens extension, lens aperture, shutter
setting, exposure scale values, and de-
velopment recjuired.
Back in the dark room, key steps in
the process of developing the negative
and acliieving the final print are shown
and evaluated. The mounted print is
used to introduce a series of original
prints from earlier portfolios. .As if to
prove that reproductions of his photo-
graphs by engravers and printers are
also of high quality,- another portfolio
is presented — "My Camera in the Na-
tional Parks." .Any differences in qual-
ity are not readily apparent.
Other phases of the varied work of
Mr. .-\dams are briedy shown — such as
performing an assignment for an in-
dustrial client and conducting a film
test as consultant to photographic man-
ufacturers.
Turning to portraiture, the film next
presents an impressive and diverse se-
lection of photographs. The same high
standard of excellence is achieved re-
gardless of subject — Papago girl. Fa-
ther Bonaventure, Jules Eichorn, or
Edward Weston.
The culminating sequences consti-
tute an extravaganza of photographic
art. The extensive and skillful use of
dissolves and camera movement take
the viewer as if by magic carpet
through a numberless and delightful
variety of scenes. Mr. .\dams' pictures
ART COUNCIU AIDS
I produces exceptional 2x2 Kodachrome
I slide series with written commentary.
I FOREIGN POSTERS • PRIMITIVE ART
CHILDREN'S ART • DEStGN ELEMENTS
MODERN JEWELRY • HISTORIC TEXTILES
1 JAPANESE MASKS, PRINTS, TOYS
Write for free illustrated 1957 catalog
IP O. BOX 641. BEVERLY HILLS
CALIFORNIA
exciting
art instruction films!
xmdmw
movm^A"
A "how-lo-do-it-film" telling how any class
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EACH FILM: 6 MIN. COLOR-SOUND • SALE $60.00, RENT $3.00
Cortoon cutouts move against excit-
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ORDER TODAY I
BAILEY FILMS, INC. • 6509 DE LONGPRE • HOLLYWOOD 28, CALIFORNIA
seem to be a sort of universal interpre-
tation of the eternally inexpressible.
His photographs are presented, in his
words, "as images of the endless mo-
ments of the world."
A|)praisal
I'he evaluating committee feels that
the film will appeal to a wide variety
of viewers and for a variety of reasons.
Classes and clubs concerned with ele-
mentary photography will obtain in-
formation and motivation needed for
greater achievement. The professional
or advanced groups will be more im-
pressed and concerned with the out-
standing production techniques and ar-
tistic qualities.
The film is so designed and treated
as to be of value as an interesting and
inspiring presentation for various com-
munity clubs and organizations. Some
viewers will feel that the music which
is much in evidence adds a powerful
dimension, others will be distracted,
and perhaps a few will be annoyed.
The more sophisticated viewer would
doubtless prefer a greater depth of
treatment into the character, person-
ality, and techniques of Mr. .Adams,
and happily forego the somewhat ex-
tensive accounting of photographic
equipment and some rather meaning-
less tinkering. Regardless of the level
of photographic proficiency or sophis-
tication, however, it is believed that all
who possess a sensitivity to art should
see Ansel Adams — Photographer.
—Preston Mitchell
ADELIE PENGUINS OF THE ANTARCTIC
(McGraw-Hill Book Co., Text-Film
Dept., 330 West Forty-Second Street,
New York 36, N. Y.) 20 minutes,
16mm, sound, color or black and
white, 1956. S200 or SI 00. Produced
by the New York Zoological Society.
Description
This film shows the life cycle of the
adelie penguin as photographed at
their breeding grounds on the South
PHASE FILMS
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Phase Films Sonoma, California
DRILLING FOR OIL
— How oil pools are located and the work
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Animation explains underground opera-
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(For Upper Elem. and Jr. and Sr. High in
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ItheHARWALDco.j
! U4S Chicago Ave., Ivanslon, III. • Ph: DA 1-7070,
EdScreen & AV Guide — July, 1958
361
Orkney Island by Dr. William Sladen,
medical officer and biologist with the
Falkland Islands Dependencies Survey.
It opens by showing the movement
of the adult penguins to their breed-
ing grounds by walking and "tobag-
ganing" where eventually twenty
thousand of them will gather to form
this colony. The film then shows the
"ecstatic display" of both the adelie
and the chin strap penguins with the
accompanying sound effects. This mat-
ing display repels other male penguins
and attracts the females; however, the
film shows that fights between male
penguins occur to determine the recip-
ient of the female's affections.
The film continues by showing the
building of the nest of stones by the
expectant parents some of which are
energetic and "honest" in their search-
ing for stones while others steal from
their neighbors' nests. Later, two eggs
are laid in each nest. The next se-
quence pictures the female searching
for more stones and going to the sea
to feed while the lonely male must re-
main at the nest to protect and shelter
the eggs not only from nature's ele-
ments but also from birds which will
peck through the unprotected egg and
eat the contents. The female finally
returns from the sea after two-and-a-
half weeks of feeding. Then pictured
is the mutual display (the nest relief
ceremony or changing of the guard).
The well-fed female relieves the un-
dernourished, stiff male who promptly
begins a search for more stones. It is
then the male's turn to go to the sea
and recover some of the forty percent
body weight which he has lost. The
film shows the male penguins swim-
ming by their magnificent "porpois-
ing" movements which will give them
a maximum speed of thirty miles per
hour.
Next, the film tells that the incuba-
tion period is thirty-five days and pic-
tures the newly hatched adelie and
chin strap penguins which are fed by
regurgitation by the parents. Then it
shows a short sequence of the large
elephant seals lying near the nests
of the comparatively small penguins.
However, the penguins stand their
Advertisement
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AUDIO-VISUAL METHODS IN
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EDUCATORS GUIDE TO FREE FILMS.
Compiled and Edited by Mary Foley
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EDUCATORS GUIDE TO FREE SLIDE-
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Tenth Annual Edition, 1958. Educa-
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AUDIO-VISUAL MATERIALS: THEIR
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EDUCATORS GUIDE TO FREE TAPES,
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MANUAL OF AUDIO-VISUAL TECH-
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MITCHELL'S MANUAL OF PRACTI-
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STANDARDS OF PHOTOPLAY AP-
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A WINDOW TO THE CHILD'S MIND
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The first authentic analysis of Helen
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ground since the seals do not eat them.
Also, briefly shown is Dr. Sladen's
method for putting metal identifica-
tion tags and painted numbers on the
adelie penguin's flippers.
The film then returns to the chicks
which are now five weeks old and
group in the "nursery" while the
adults go to the sea for food. After
the adults return to the colony con-
sisting of thousands of penguins, chick
and parent recognize each other and
the feeding chase begins. The film
shows the chick running after its par-
ent who frequently pauses to feed it
by regurgitation.
Next, the film pictures the large,
brown, gull-like skua birds as they kill
a young penguin that had become sep-
arated from the others. .Another iso-
lated weakling chick is shown as it
fights off the pecks of the skua and
hurries back to the safety of the group.
Continuing, the film shows an adult
penguin being tossed about by the
surging water as it desperately tries
to reach land. It is successful and hur-
ries to the colony to feed its young.
It is now nearing the close of the
season and nine weeks after hatching
the young penguins receive their last
feeding. They plunge into the water
and their awkward swimming move-
ments are a sharp contrast to the beau-
tiful "porpoising" of the adults ob-
served earlier in ihe film. These awk-
ward movements make them an easy
prey for the leopard seal. The film
pictures a young penguin being
skinned alive and gulped down by a
seal; however, many of them survive
and will return to the breeding
grounds to again complete the adelie
penguin life cycle.
Appraisal
This film is an amusing, dramatic,
interesting presentation which will be
appealing to audiences of all ages but
will be of particular educational use-
fulness to junior high, senior high
and college groups. It presents an ex-
excellent study of animal behavior
and adaptation to environment. It
shows the constant struggle for sur-
vival, the menace of the ever-present
enemies of the penguin both on land
and in the sea, the struggle with the
rigors of the climate, the surging sea
and its rocky shores, the competition
with other penguins, and the trials of
the young, growing chicks. The film
also shows the beautifully effective
adaptation of the penguins to their
snow and ice environment. Since this
film is a scientific documentation —
actually part of a doctoral thesis — and
the first record of the life history of a
penguin, it will also be of considerable
interest to the advanced zoologist.
—George Viike
362
EdScreen & AV Guide — July, 1958
SOUND
advice
about audio materials
and equipment
by MAX U. BILDERSEE
A-V for English Teaching
Junior high school English teachers
have had a recent bonanza of audio-
materials suitable for instructional
purposes and well adapted to library
collections either for in-school small
group listening, or for loan collec-
tions.
Last month we reported on MANY
VOICES - 1 recently released by Har-
court Brace. They also have released
several other volumes of recordings
in this series and MANY VOICES - 11
(Harcourt-Brace XTV 26315/6) de-
signed to accompany and to make
more meaningful their "Adventures
in Literature, Book 2."
Artistic performance and effective
delivery are of great importance in
the presentation of the spoken word
to students. Some teachers, but not
all, are very capable readers and do
not need the assistance of such mate-
rials as those with which we are con-
cerned. But the most capable reader-
teacher can afford to encourage criti-
cal comparison of reading abilities
to develop listening abilities in stu-
dents. MANY VOICES - II boasts such
readers as Martyn Green, the Savo-
yard of reknown, Carl Sandburg,
Alexander Scourby who is developing
a fine reputation as a reader, Arnold
Moss, Hiram Sherman, Melville Cane
and E. Martin Browne. Mary Martin,
acting as narrator and reader, offers
essential variety which gives the re-
cording a roimdness of sounds which
is needed.
The recording is organized into six
bands involving "Laughing Together"
which includes selections from Ogden
Nash, W. S. Gilbert and Carl Sand-
burg; "James Thurber" in which
Hiram Sherman reads the hilarious
prose selection, "The Night The Bed
Fell"; "Henry Wadsworth Longfellow"
in which Alexander Scourby delivers
"Paul Revere's Ride" with exceptional
effect; "Favorite American Poems" in
which such well known .American
poets as Holmes, Whitman, Whittier,
Frost, and Longfellow are represented;
"Poems of Suspense and Danger" in-
cluding "The Charge of the Light
Brigade" and "Lochinvar"; and, "The
World of Nature" in which the poems
of Shakespeare, Wordsworth, Shelley,
Sandburg, Cane and Frost are heard.
We are delighted that the editors
of MANY VOICES have elected to
include at least one prose passage in
each of the first two recordings in the
series. This is, in a sense, a renewal
of the old and delightful custom of
"reading aloud" which was integral to
the family scene not too long ago.
To delight your class, and at the
same time give them worthwhile prac-
tice in aural discrimination, we sug-
gest that you play for them "Lochin-
var" as read by E. R. Johnson on
FAMOUS POEMS: THAT TELL
GREAT STORIES (Decca DL 9040)
in contrast and comparison with the
same Tennyson poem as read by
Alexander Scourby on MANY VOICES
-II. Similar treatment may be given to
Paul Revere's Ride which is read by
Scourby on MANY VOICES'- II and
by Frederic March on FAMOUS
POEMS: THAT TELL GREAT
STORIES. There are nuances of inter-
pretation and delivery in each instance
which can be employed to good ad-
vantage in instruction.
Both of these recordings have a
definite place in instruction in the
classroom as well as in school and
public library loan and reference col-
lections.
In addition to the two readings al-
ready cited the Decca recording in-
cludes GUNGA DIN (Kipling), ABOU
REX ADHEM (Hunt), INCIDENT
OF THE FRENCH CAMP (Brown-
ing), CHARGE OF THE LIGHT
BRIGADE (Tennyaon), THE BRIDGE
OF SIGHS (Hood), ANNABEL LEE
(Poc), MANDAL.4Y (Kipling), THE
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continuous recording, and can be operated
in single track, too. Push-button controls.
Write to Dept. ES7
AMERICAN CONCERTONE
By the Audio Division of American ElectronicSt Inc.
655 West Washington Blvd., Los Angeles 15, Calif.
EdScreen & AV Guide — July, 1958
363
Elizabethan Drama
RICHARD III
I SUBSCRIBE TODAY
I
audiofile
box 1771
albany 1, n. y.
10
issues - 400 cards
$25.00 annually
(The Tragedy of Richard /// by William Sht j
Synops/s: RICHARD III takes place in the latter j
in England. The ploy involvas the reign of the 1 1
House of Lancaster in the Wars of the Roses. Tl I
fate decided in battle by the Earl of Richmond ■ j
the House of Tudor. Cast includes Sir John Gie ' ^^ ^_
Brown, Sir Lourence Olivier.
Appraisal: An exceptionally fine recording giving Shakespeare's play new breadth and
depth of meaning.
Utilizatioi^: By high school, college and adult listeners in groups for study with printed
ploy ot hand, or for pleasure listening.
Kofing; Poor Fair Good
Three 12 inch 33.3 rpm microgroove records.
Record tobel.- RCA-Victor LM 6126
1. Title
2. Author
3. E/izobethon Promo
Very Good
o
Excellent
audiofile #58022
Audio Directory
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Portable PHONOGRAPHS
TRANSCRIPTION PLAYERS
Complete SOUND SYSTEMS
> for Every School Use!!
Cilllfcillf rcsPoRAi ON rcpt cs
Tape Recorders and Tapes
TAPE RECORDERS, TAPE, HI-FI
Wholesale Prices. Free Cotologue.
KARSTON, 21 5- A E. 88 St., New York
28. N.Y.
TAPE RECORDERS, HI-FI COMPO-
NENTS, TAPES. Unusuol Volues, Free
Cofologue, Dressner 69-02 AV, 174 St.,
Flushing 65, N. Y.
HIGH WA YM A \ (Noyes), TH E
CREATION (Johnson), MY LAST
DUCHESS (Browning), and \ANCY
HANKS (Benet). The readers are
eminent in American theatre, includ-
ing R. E. Johnson, Alexander Scourby,
Frederic March, Arnold Mass and
,\gnes Moorehead.
Decca has reissued, as part of their
growing Treasury of The Spoken
Word series, Charles Dickens' A TALE
OF TWO CITIES and LOST HORI-
ZON by James Hilton. These tales
can be heard and read by young teen-
agers with great relish. Certainly the
adventures portrayed in the Dickens
novel, and tlie imagination exhibited
in the Hilton novel will hold the
attention of these young people. Ron-
ald Colman plays the leading role on
both sides of this disc (Decca DL
9059). portraying Sidney Carton on
the one hand, and Hugh Casey on the
other. In the Dickens recording Col-
man narrates as well as plays the
role mentioned. This recording, too,
has instructional values, but can be
used most effectively for assigned lis-
tening to motivate reading of some
of the finest available novels. Cer-
tainly the introduction to "Shangri-
La" can be no more effective, and the
portrayal of passions controlling ac-
tion is part of the French Revolution
if it is to be fully understood in class.
Recordings for
Music Teachers
Music teachers will be interested in
the new THE WHIFFENPOOFS OF
YALE recording of close harmony by
the thirteen young men who are this
well-known singing organization. This
is a "one of a kind" recording which
may be used well as an example for
similarly composed secondary school
singing groups. Included in this re-
cording are many old favorites and.
of course, "The Whiffenpoof Song."
The selections are taken from orig-
inal arrangements by the young ar-
tists themselves, from the "Yale Song
Book" and the "Whiff Blue Book."
Information concerning the recording
may be had from the producer, Elliott
H. Kone. Yale Audio-Visual Center,
53 Sterling Memorial Library, New
Haven, Connecticut.
Moving to the other end of the
training program, there are many in-
teresting recordings for the youngest
school children, but none we think
having the promise of the new
RHYTHMS OF NATURE AND
CARNIVAL (Stratco Audiovisual
lOlC) which has opened new paths for
recorded information for these young-
est students.
Under the heading, "Rhythms of
Nature" the recording embodies nine
separate rhythm .sections designed es-
pecially to elicit specific rhythmic re-
sponses within the capabilities of the
children. These include clapping, head
nodding, arm movements, swaying,
trotting, walking, running, hopping
and so forth. There is ample room for
creative expression and the records
are designed, too, to bring forth spoken
respon.ses in which the children have
an opportunity to recount personal
experiences or to indidge in repetition
of heard material. The song, "Mr.
Weatherman" offers the accented beat
necessary for a simple clapping exer-
cise, and at the same time simple
words which the children will enjoy
learning and singing.
The "C:arnival Rhythms" are excit-
ing as the carnival itself. For an easy
stride or skipping rhythm there is "To
the Carnival" followed by "Calliope"
which is a spirited marching rhythm.
Children can dance in a circle to the
tune, "Merry-Go-Round" as they can
use "Ferris Wheel" to practice the
sweeping arm movements so necessary
with these young people.
The recordings are carefully ar-
ranged so that students may be intro-
duced to certain orchestra instruments
including the piano, the guitar, the
bass viol (both bowed and plucked)
and such essential percussion instru-
ments as sticks, blocks, the triangle,
rattles or maracas, the xylophone and
the already mentioned piano. Indeed
in this latter group is the organization
of the percussion band so popular
with the children.
Not the least of this exceptional in-
structional "package" are two film-
strips associated with the recording.
Each is designed to implement the
primary aural impression and to en-
large the area of the child's under-
standing. They are designed to focus
the thoughts and attention and dis-
364
EdScreen & AV Guide — July, 1958
cussions of the young viewer/listeners
on the central theme of rhythm, pro-
viding interesting pictures designed
to elicit a ready response and to help
children develop good habits of ob-
servation. The titles of the filmstrips,
"Rhythm in Nature" (22 frames, color)
and "At the Carnival" (17 frames,
color) indicate the close association of
the audio and the visual stimuli. This
recording, used in conjunction with
these filmstrips, can add much to the
kindergarten and first grade classes
and by their very natme become in-
tegral to both instruction and pleasure
listening.
Directory Additions
We are gratified with the response
given our first RECORDING TR.\DE
DIRECTORY (.\pril. 1958) both by
the record publishers and the readers
of EDUCATIONAL SCREEN AND
AUDIO-VISUAL GUIDE. Four pub-
lishers sent information too late to
be included in earlier copies of the
journal. These are: (I) International
Pacific Recording Corporation (854
N. Vine Street, Hollywood 38, Cali-
fornia) which publishes 15 ips single
track tapes, 7.5 ips single and dual
track tapes, sells only to dealers and
distributors and solicits mail inquiries;
label — Oniegatape: (2) Magic-Tone
more effective teaching
with the D uKa IW E
"OISCUSSIONAL
- CONTROL"
DuKane's exclusive "discussional con-
trol", found only on the Recordmaster,
permits the instructor to stop and start
the record instantly. Class discussion or
individual instruction possible at any
point in the recording. Universal tone
arm for all record sizes and speeds.
Storage space and holding straps for
projector and accessories.
' DuKaneCoiporation. Oept.ES'I^ Sl.Charlei.lll.
Please send me the full facts on the RecofOmaster.
CITY L STATE
( Send information on
DuKane's STUDENT PARTICIPATION FILMS
DuKane products are sold and serviced by
a nationwide network of audio-visual experts
Records (29 Bruce Lane North, Kings
Park, Long Island, New York) which
publishes discs at 78, 45 and 33.3 rpm,
dual and single track tapes at both
75. and 3.75 ips, offers a special edu-
cational catalogue of records of in-
terest to .schools, sells direct and soli-
cits mail orders and mail inquiries;
(3) Pro-Musics Records (900 Lake
Shore Drive, Chicago II, Illinois)
which publishes records at 78 and
33.3 rpm, sells direct and to dealers,
and solicits mail orders and mail in-
quiries: label — Pro-.Musica: and, (4)
Word Records (P. O. Box 1187, Waco,
Texa.s) which publishes educational
33.3 rpm records, sells directly to
schools and solicits mail orders and
mail inquiries.
New Children's Records
EYE GATE HOUSE, INC., Jamaica
35, New York, announced today the
impending release of six neV 45 rpm
hi-fidelity children's records.
.Ml twelve patriotic songs have been
composed specially for Eye Gate, and
are performed by nationally known re-
cording musicians, and vocalists.
Eye Gate will offer these records
through .Audio-Visual dealers exclu-
sively. They will not be sold through
record stores or music shops. It is
planned to make these records avail-
able to boys and girls through their
respective schools.
The new Eye Gate STORYSONG
records will be heard for the first time
publicly at the N.W.A Convention.
Audio-Visual dealers are invited to au-
dition them at Booth F-35, and in the
Eye Gate suite in the Morrison.
UNICEF Recording
One single LP Hi Neighbor disc
contains five .songs and dances native
to Iraq, Nigeria, Guatemala, Yugo-
slavia, and the Philippines. Songs are
sung in the native tongue and ex-
plained in a leaflet that is included,
making it a meaningful experience.
Music is rendered with native instru-
ments. Dance directions are enclosed
as well. "Hi Neighbor" manual (S.15).
Record ($3.00 less 20 per cent discount
to schools). Make check payable to
U. S. Committee for UNICEF, and
send to United Nations, New York.
TECHNIQVES OF MAGNETIC
RECORDING, Joel Tall. 472 pp. The
MacMillan Company, 60 Fifth .\ve..
New York 11. §7.95. Historical review,
simplified theory and a great many
applications of various techniques. Es-
pecially gseful chapter on educational
applications makes good use of illus-
trations and data from well-known
commercial and school sources. A prac-
tical yet challenging reference work
with how-to-do-it emphases.
fu^ O^ t^ Pxe^f
,!•«»«
Now available is the new Gates 240
page hard-bound catalog . . a complefe
buying guide for broadcast, television
and communication transmitting equip-
ment, recording, receiving, test, and
industrial electronic apparatus.
Yours for the asking on Compony or
Government letterhead.
GATES RADIO COMPANY
SUBSIDIAtY OF HARRIS-INTERTVPt CORPOIIATION
OUINCY, ILLINOIS
TAPE SPLICERS
six Mod.1. from 1.75 to 55.00
, ROBINS GIBSON GIRL tape splicers
fssure you of PROFESSIONAL SPLICEb
iS <;PCONDSi They are the accepted
^a'd'a?dTnhepr\essiona,and.na"-
trial users of recording tape because
^'1h ir ease and reliability o
GIBSON GIRL SHAPE.
AT DEALERS EVERY\NHERE
writ, for fREE C.UUl »« RMIHS
Phono and Tape Accessories!
^^ ROBINS
INDUSTRIES CORP.
FLUSHING 54 • NEW YORK
EdScreen & AV Guide — July, 1958
365
inutc
H
Filmstrip Sermons
Under the series title, "Sermons for
Young People," Eye Gate House, Inc.
(146 Archer Ave., Jamaica 35, N. Y.)
has issued 16 original sttories photo-
graphed in color ind given LP-re-
corded commentaries. To date I have
looked over four titles: An Acted Lie,
Perspective, Getting Even, and How
Big Is Love. In the first we have a
fine treatment, of a difficult subject,
which will hold the interest of Juniors
and up. In the second a young married
couple, after visiting a skyscraper in
N. Y. with their minister, get a new
slant (perspective) on their tendency
to quarrel. This one seemed a bit con-
trived and disjointed in content, and
over the heads of unmarried youth.
The second concerns two brothers, of
H. S. or college age, who fall into the
getting-even stride of living for a spell.
This, too, while a "true story," does
not "preach" much of a sermon. The
last shows two wise and considerate
parents preparing two sons, of junior
age or close, for the coming of a baby
into the family circle. This is well
brought off, and has a dual use: for
parents, to show them how; for chil-
dren, to give them perspective on their
self-centeredness. In all four the pho-
tography runs from good to very good,
and the commentaries are splendidly
recorded. Comment on other titles
later on. (Order direct; |5.00 per film-
strip, $3.00 per record; two filmstrips
and one record §12.00; 16 filmstrips
and 8 records, $94.50.)
Cathedral's New Series
Across the centuries, God has had
many heroes. Six of them get their
stories told via full-color art filmstrips,
with LP recorded commentaries, in
Cathedral's new "Heroes for God"
series. Here are the six: Patrick,
Francis of Assisi, Margaret of Scotland,
Christopher, Martin of Tours, and
.\icholas. I have previewed the first
three and found them good and useful
for Juniors and up when in church
school, clubs, classes, or in special pro-
grams, you wish to present these stories
in n form that is attractive and tech-
bcMttni^nt
by WILLIAM S. HOCKMAN
nically excellent. I am sure the other
three have the same general qualities.
(From Cathedral Films, Inc., Burbank,
Calif., or your dealer; 6 filmstrips, 3
records in cabinet type box, $33.75.)
Jundu's Story
Jundu was a lad of darkness — of the
African kraal country — who went to
the city for light. He found it — in
education, and then in a good job, and
in the love of a fine girl. Then a new
darkness came: a deeper darkness than
that of the kraal. It was the darkness
of a mind deadened by alcohol and
assorted dissipations. Then light came
once more, and we see Jundu as an
upstanding young man with his feet
planted in the path of religious faith
and good citizenship.
How did his redemption come
about? Through the work of the Pocket
Testament League, Inc., (49 Honeck
St., Englewood, N. J.) the organization
which produced the film and now cir-
culates it on a free-will offering basis.
For this reviewer, a finer film could be
edited from this one by dropping out
the sequences which show Jundu as
totally down-and-out. These shots mar
for me a good, true, and useful film.
There are a few amateurisms in shoot-
ing which can be easily overlooked,
but the exaggeration of Jundu's lost-
ness is certainly not essential to his
salvation — in my mind.
New Christmas Film
All week long a Junior girl tries to
solve a riddle set before her Sunday
School class by the teacher. It has to
do with something that you don't have
any less of when you give it away;
something that may be given right
back to you; and something that you
don't always deserve — as I remember
it! At last she solves the riddle. The
answer comes to her in her home, amid
Christmas preparations, and it makes
the title, God's Christmas Gift, mighty
fine for this technically beautiful and
satisfying film. As with all the titles
in Family Film's "Our Children"
series, this film has three-way useful-
ness: with the whole family; with chil-
dren alone; with parents alone. It can
be followed by talks, meditations, but
best of all, perhaps when parents con-
stitute the audience, by quiet and
thoughtful reflection and discussion.
News Notes
• In October, 1944, the Southern Bap-
tists brought out the first issue of
their "Audio-Visual .\ids" bulletin.
Issue No. 6 of Vol. XV (June 1958)
brought news that this useful publica-
tion is discontinued. The main reason
given is significant, and bespeaks real
.^-V statesmanship: "In an effort to
reach more of our leadership in a way
more directly related to each person's
needs, the information now carried in
AUDIO VISUAL AIDS will be ex-
panded and incorporated in the regu-
lar department and organization peri-
odicals, beginning in July." This is a
solid recognition of the need for the
integration of audio-visual aids into
the total program of the church.
• News comes out from the .\-V De-
partment of the NCC that the First
Executive Consultation and the Fif-
teenth International Conference on
,\-V Christian Education to be held
at Penn State University, .August 15-
23, are both securing a good advance
registration, especially the 15th Con-
ference. It is possible that a change
of date and place has been helpful,
and certainly the new-look to the pro-
gram will be no hindrance to a fine
attendance.
• While not available for preview be-
fore the deadline for this copy, the
two films, made especially to give
b:ickground for the study themes of
tlic churches this year, are: Mid-East
Profile, 29-minutes, and. North Ameri-
can Neighbors, 27-minutes. Both are
in color or B&W and rent for $12.00
and $8.00. These two important films
will be available to the churches "from
denominational film libraries and lo-
cal audio-visual dealers specializing in
religious films." They are released by
the Broadcasting and Film Commis-
sion, 220 Fifth .Ave., New York 1.
?66
EdScreen & AV Cuicde — July, 1958
Jknother A-V Illusion
In a recent survey* ministers were
~sked to check the "items of audio-
visual equipment NOT OWNED by
the church but readily available."
Their checking indicated this type of
pseudo-availability for quite a lot of
film, slide, and filmstrip projectors;
and, of tape recorders, record players,
and even opaque projectors.
We are grateful for this datum. It
is good to have the facts turned up.
Let's see what they mean.
On the basis of my experience over
more than three decades of constant
use of all kinds of visual and audio
equipment in local churches, I would
call this sort of "availability" an illu-
sion. Being dogmatic on this: If you
don't own it: it's not available. Any
type of "'availability," this side of out-
right ownership, is an illusion. I have
borrowed (and loaned) from friends,
from members of the church, from
businesses, and from neighboring
churches. I know what that means in
terms of real availability. Then, there
came a time when I quit borrowing
short off.
Unless it is there for preview and
for study, and for rehearsal, and for
early set-up, you do not have real
availability. What of advance book-
ing, of conflicts, of last minute
changes in plans and of the sudden
disappearance of this false availability?
Effective utilization, where the edu-
cational juice is squeezed out of audio-
visual material in contrast to semi-
educational use, requires the owner-
ship of the means of projection. Be-
sides, nothing stimidates usage more
than the presence of good equipment
which is really readily available.
' Report of the Ad Interim Committee on
Mass Communications, Presbyterian
Churcli, U. S., April 24, 1958.
In support of this pseudo-availabil-
ity of equipment is advanced the old
and worn-out "too poor" argument.
Poverty, when it comes to the church
and such matters as these, is in the
mind; not in the pocketbook. Churches
afford what they are convinced about.
The seat of the trouble is that they
are not convinced, as yet, that audio-
visual aids are essential.
Why should churches, dedicated to
building the Kingdom in the hearts
and minds of children and youth,
limp along on the availability of other
folks' equipment? Do we follow this
policy in our homes, in our stores, in
our shops, on our farms, in our fac-
tories? We do not! Why, then, in the
church?
When it comes to audio-visual
equipment of all kinds, if you don't
own it, it's not available, and the
adequacy of all arrangements short of
downright ownership is an illusion.
-WSH
Two Films on Russia
Because of space limitations, reviews
(both very favorable) of Julien Bryan's
new 30-minute color documentary,
Russia (released by International Film
Foundation, Inc., 1 East 42nd St., N. Y.
17), and Iron Curtain Lands (Post-
Stalin Period), a Grover-Jennings Pro-
duction (4516 N. Hermitage Ave., Chi-
cago 40), will run in this Department
in September. This much can be said
now: Bryan's picture is full of the fine
pictorial and informational character-
istics which we have come to expect
from this competent documentary pro-
ducer; and, the Grover-Jennings film
is a good, useful, and interesting 25-
minute color film, by a promising new-
comer, out to make a place for itself
and likely to succeed. Both are excel-
lent pictorial-holes in the Iron Curtain
that a lot of church, college, university,
and service club people should peek
through this fall :ind winter.
Ov/ major denominafions
cooperate through the
Broadcasting and
Film Commission to
bring you powerful,
realistic motion pic-
tures produced with
professional skill and
dramatic talent.
&K Films are designed
for churches to meet
specific church needs.
BFC Films MAKE
lASTING IMPRESSIONS
AWAKEN new Interest in your
church progrom • ENCOURAGE
material support and sharing of
time and talents* TEACH valuable
lessons in Christian living
1958-59
Mission Study Films
MID -EAST PROFILE -foreign
Shot on location in authentic color, this documentary film
explores the powerful and conflicting forces at work in
the Middle East and presents the opportunities open to
Christian missions.
NORTH AMERICAN NEIGHBORS - Home
A moving and forceful presentation of the hopes, the
despairs, and the way of life of our continental neighbor-
hood — from the northernmost tip of Alaska to the trop-
ical islands of the Caribbean.
Color $12.00 B/W $8.00
Order from your local film library
BROADCASTING AND FILM COMMISSION
Notiono/ Council of Churches, 220 Fifth Avenue, New York I, N. Y.
EdScreen & AV Guide — July, 1958
367
for better teaching
let yout pupils see what you say. They'll learn
faster— lemember longer. Scripture Press
offers a complete selection o( tested visual
aids for more eKeclive teaching.
• FILMSTRIPS— 35ivit«. Professionally done.
Story guide with each film, authentic,
captivating.
• FLANNELCRAPHS. Colorful, die-cut suede-
backed figures. Easy to use. Complete
story furnished.
• TABLE-TOP PROJECTS. Brightly Colored,
stand-up figures moved around on map.
Lesson book included.
• FLASH CARDS. Itold in hands as story is
told. Complete story furnished with each set.
Order from your Christian bookstore or
TEACHING AIDS
FILMS, FILMSTRIPS,
SLIDES, POSTERS, ETC.
Write for free Catalog
AMERICAN BIBLE SOCIETY
AucJio-Visuol Deportment
440 Fourth Avenue, New York 16
m fILM DOClOftS'
SPECIALISTS
in the science of
FILM
REJUVENATION
MPIOWELD Process tor:
• Scratch-Removal
• Abrasions • Dirt • "Rain'
rapid
Send lor Free Brochure
FILM TECHNIQUE
Founded 1940
37-02C 27th St., Long Island City 1,N.Y.
IRON CURTAIN LANDS
< Post-Stalin Period)
A Grovt'rjeniiings Production
An up-to-date, objective, authoritative sur-
vey of the Soviet Union and her European
Empire.
Edited under the supervision of Dr. Michael
Petrovich, Ph.D., Associate Professor of
History, The University of Wisconsin.
I6tnm soutiii, 20 mitiutes
HreTitu- Prints Available
FRANK CROVER
2765 Forest Glen Trail Deerfield, Illinois
Three Atlantis Film
By some revisions, Apryl and Her
Baby Lamb, has been made even more
delightful, interesting and instructive
for Kindergarten and Primary chil-
dren. The music is lovely and the
story simple. The implied attitudes
are good: cooperation in play; respon-
sibility for pets; and, honesty in re-
turning things found — even a lost
lamb. In church and school the crea-
tive teacher can use this 13-minute
film to delight children and teach
them many important things.
Himalaya: Life On The Roof of
The World is a remarkable documen-
tary film by a producer who knows
that an interesting film will always be
entertaining; who appreciates the fact
that people want to understand what
they see; and, who gives a context and
background for this understanding.
In all, Himalaya is an exciting film,
filled with breath-taking shots of ter-
rain and human activity. It is highly
recommended for youth and adult
groups, in and out of church, who
want to visit a little-known part of
the world via a competently made
color film running close to 30 minutes.
Tibetan Traders is a fascinating
human film document. Here we see,
for 20-some minutes, the spring-time
activity of Tibetan tribes as they jour-
ney through great mountains, across
great rivers, and over impossible trails
to come together for their primitive
barter-trading each year. This is the
kind of film that you want to run
immediately a second time— to get a
better, longer, and more satisfying
look at things so different, unusual,
absorbing, and instructive. Highly
recommended for youth and adult
groups of church, school, and com-
munity. It will win general applause
for its fine color photography and
interesting commentary. (For sale and
rental rates, write Atlantis Produc-
tions, Inc., 141.5 Santa Monica Blvd.,
Hollywood 22, Calif.)
What Limits A-V Usage?
A large group of ministers were
asked to rate in the order of impor-
tance certain factors which might limit
their use of films, filmstrips, slides, re-
cordings and such.* Here is the way
their checking stacked up:
Times
The Factor checked
1. Rental cost 600
2. Purchase cost 143
3. Leaders don't understand
how to use 1 27
4. Inadequate equipment 103
5. Leaders don't know what's
available 103
58
39
6. Unsatisfactory distribution
system
7. Can't get materials when
wanted
8. Local church program
too full 36
9. Don't know where to order 10
In what order would you rate these
factors — minister, director, A-V coor-
dinator, library operator, equipment
salesman, church school superintend-
ent, A-V producer, and equipment
manufacturer? Whatever the real fac-
tors limiting usage by these churches,
these are the ones which their leaders
thought were real. As a churchman, I
am very suspicious of the rank of both
No. 1 and No. 2, and venture that they
are 40% fact and 60% plain rationali-
zation and lack of real interest. Or,
could I be wrong?— WSH
• From Report of the Ad Interim Com-
mittee on Mass Communications, Pres-
byterian Church U. S., April 24, 19i8.
Drug and Alcohol Films
H(eroin): The Story of A Teenage
Drug Addict, 22-minutes, is strictly for
adults; for community groups and lead-
ers to alert them to danger of addic-
tion among young people.
None For The Road; 15-minutes;
for high school and college youth; dra-
matic presentation in whicJi some teen-
agers drink and others do not. Recom-
mended for fellowship groups, and to
the leaders and teachers of youth,
when used wisely.
What About Drinking; 11 -minutes;
discussion of pros and cons of drinking
by teen-age group; useful as back-
ground for discussion by church group,
if used carefully under adult guidance.
(From McGraw Hill, Film-Text
Dept., 330 West 42nd St., N. Y. 36;
write for rental and prices.)
Love and Marriage
They do go together, if we under-
stand aright three films of usefulness
to young people, their leaders in
church and school, and especially their
parents. Is This Love hold up to the
light of rational discussion teen-age
affection and attraction; When Shall I
Marry seeks a sensible answer based on
solid considerations: and. How Much
Affection highlights seriously this im-
portant (|uestion all young people
must ask and answer for themselves.
Not seeking to put over "answers" to
these questions, these films outline the
main pros and cons in way to provoke
discussion by the group, the leader of
which should have balanced and ma-
ture judgment plus a lot of tact and
skill in leading discussions. (.About 20
minutes each; McGraw Hill; New York
36.)
368
EdScreen & AV Guide — July, 1958
i lew ^iimdt
nps
Described and eralnated hj ROBERT
CHURCH, WAIiTER nLDITCH, and
HAROLD WARD. Producers shonld
send rerieiT copies of filmstrtps to
Robert Church, Audio-Tlsual Coordi-
nator, Herman Felsenthal School, 4101
S. Calumet Are., Chlcafro 15, Illinois.
CURRENT AFFAIRS SERIES
Current Affairs Films, 527 Madison
Avenue, New York 22, New York.
Filmstrips are in black and white.
Grade range— High School and Adult.
Subject area— Current Events and in-
dividual subject noted. These film-
strips are produced with co-operation
of various newspapers located through-
out the country.
THE TRANSPORTATION REVO-
LUTION (41 Frames). This film-
strip does a very fine job of contrast-
ing modes of industrial transportation
in the I920's and today. It could well
be used to introduce a unit on trans-
portation in a senior high school or
adult course planning to make a de-
tailed study. It would be very good
summary material in any unit on
transportation from junior high school
level and up.
A discussion and picture guide ac-
companies this filnistrip and the pic-
tures were judged to be of excellent
quality. 1 he filmstrip would be out-
standingly meaningful to its designated
grade level group and the linguistic
level is excellent for the grade level
intended. The filmstri]) contains very
enriching material and it both raises
and answers questions. Overall rating
given the filmstrip is excellent.
WATER RESOURCES-AMERICA
FACES A NEW PROBLEM (37
Frames). This filmstrip contains much
information to supplement a unit
stressing the need for conserving water
and using it wisely. It very adequately
presents the problems of water short-
age and suggests way of solving these
problems.
This filmstrip was provided with a
good discussion and picture guide and
would be very meaningful for persons
of the above grade level group. The
pictures were of excellent quality with
excellent linguistic accomplishments
well within the grade level. The film-
strip would be very enriching as it
both raises and answers questions. In-
tended for use as supplementary sub-
ject matter, the overall rating was
excellent.
OUTER SPACE-THE NEW
FRONTIER (38 Frames). This film-
strip presents the subject of explora-
tions in outer space in a very inter-
esting and meaningful manner. It is
well suited to introduce .science units
on rockets or current event lessons on
outer space.
The pictures in this filmstrip were
judged to be of exceptional quality
and the story is excellently told
through pictures. The captions were
excellent for the intended grade level
and the publisher's guide for discus-
sion with pictures would be of great
help for the teacher. This filmstrip
would be very enriching for a class
viewing it and it both raises and
answers questions. The overall rating
given it was outstanding.
ARITHMETIC SERIES
.Society for Visual Education, Inc.,
1345 Diversey Parkway, Chicago 14,
Illinois. Filmstrips are in color. Grade
range includes upper grades— seventh
and eighth grade. Subject area is
mathematics. Teaching guide fur-
nished. Cost of individual filmstrip is
$6.00; entire series is $39.50.
USING AND UNDERSTANDING
NUMBERS SERIES
1. INSURANCE (57 Frames).
2. STATE AND LOCAL TAXES
(52 Frames).
3. FEDERAL TAXES (47 Frames).
4. MEANING AND UNDER-
STANDING OF PER CENT,
PERCENTAGE (41 Frames).
5. BUYING AND SELLING, Ap-
plications of Per Cent (46
Frames).
6. COMMISSION, Meaning and
.Application (48 Frames).
7. INTEREST, Borrowing and In-
vesting (59 Frames).
This series of filmstrips has a wealth
of practical applications of percentage
problems. The quality as well as the
continuity of the illustrations provide
learning situations which will make
percentage interesting and meaning-
ful. Each filmstrip contains a listing
of concepts to be developed, utilization
suggestions, and a vocabulary guide.
Throughout the strips are illustrated
problems pertaining to such subjects
as income tax, automobile insurance,
interest on savings, tax rates, profits,
etc. The class can work the,se prob-
lems together. Additional problems or
questions are found at the end of
the strips to summarize or review the
The Keystone
Overhead Projector
is really a
MULTI-PURPOSE
Projector
usable for:
Standard (3V4" x *") Lantern Slides.
Tachistoslides (4" x 7"). 2" or 2!4" Slides.
Strip-Film. Micro-Slides.
It's a Real Daylight Projector — the lens system concen-
trates the light over a relatively small area, so that clear,
brilliant projection is attained.
It is small and light — weighs less than 20 pounds.
Versatile and efficient.
Our Ijocal Representative Will Demonstrate Upon Request.
KEYSTONE VIEW COMPANY, Meadville, Pa.
Since 1892 Producers of Superior Visual Aids
EdScreen & AV Guide — July, 1958
369
FILM SERVICES
TO PRODUCERS OF
16MM MOTION
PICTURES AND
FILMSTRIPS
Sound Recording
Magnetic Transfer
Editing and Matching
Titles and Animation
Colburn Color Positives
Mogno-Striping
Filmstrip Animation
Slide Duplicating
GEO. W. COLBURN
LABORATORY
INCORPORATED
164 No. Wacker Drive. Chicago 6
Telephone DEarborn 2-6286
Color Filmstrip Service
for Educational Producers
A scene in the Manhattan Color Lab
filmstrip on "Robinson Crusoe," proc-
essed for Dr. William Lewin's series of
Photoploy Filmstrips.
Let us do all or port oi the work
you require in color processing.
No order too small or too large
for our special educational de-
partment.
Manhattan Color Laboratory
210 W. 65th St., New York 23
material covered. The filnistrips in
this series would be excellent to intro-
duce or supplement the various phases
of percentage. This series is highly
recommended to any teacher who is
interested in creating interest and
understanding in per cent and per-
centage.
The pictures were judged of excep-
tional quality with very meaningful
captions for the grades intended. The
filmstrip material is very enriching and
outstandingly done. The strips both
raise and answer questions and may
be used before a unit for introducing
it as new material or for supplementary
information during a teaching unit.
The overall rating given was out-
standing.
SOCIAL STUDIES SERIES
Visual Education Consultants, Inc.,
2066 Helena Street, Madison 4, Wis-
consin. Filmstrips are in black and
white. Grade range includes inter-
mediate and upper grades. Subject
areas include geography, history and
social studies. Supplementary teaching
guides are furnished. Cost of each
individual filmstrip is ?3.50.
A VISIT TO WEST GERMANY
(35 Frames). Current information on
West Germany is presented with a
story of the land and the people who
live there. Pictures show characteris-
tics of the country along with farms,
churches, schools, and other features
of the area. Similarities in appearance
and customs to those in the United
States are made apparent in many of
the photographs. This up-to-date strip
would be excellent for providing sup-
plementary pictorial information con-
cerning present-day West Germany.
The pictures were judged of average
quality with acceptable captions for
the grade level intended. The pub-
lisher's teaching guide was adequate
as the filmstrip both asked and
answered cjuestions in its presentation.
It was judged to be enriching for the
average classroom and could be used
as supplementary material or for a
summary of material already taught.
Overall rating is excellent.
BALTIMORE (26 Frames). Pic-
tures taken in and about the City of
Baltimore show many places of historic
and national interest. The port and
industrial importance of the city are
emphasized. There is a picture of Fort
McHenry where Francis Scott Key
wrote our national anthem. Many such
photographs are incorporated into this
strip to help make it a useful teaching
aid for any lesson concerning the City
of Baltimore.
The story of the filmstrip was excel-
lently told through the use of pictures
of excellent quality The captions were
very meaningful and within the lin-
guistic attainments of the intended
grade level. The filmstrip would be
enriching for the clas.sroom and main-
ly answered questions. The publisher's
guide included a vocabulary lesson,
quiz questions, and related activities
for the classroom. Oxerall rating is
excellent.
WHAT IS THE JUNGLE? (44
Frames). The filmstrip gives a good
description of the jungle. It would be
good supplementary material after the
motivation has been accomplished. It
suggests many topics which could be
the basis for extended research.
The story of the filmstrip was ex-
cellently told with excellent quality
pictures. The filmstrip would be very
meaningful to the intended grade
group and the reading material within
the linguistic attainments of that
group. The publisher's guide was
judged outstanding and the filmstrip
enriching by both asking and answer-
ing questions. The overall rating was
judged to be excellent.
THE GROWTH OF A HARBOR
(37 Frames). This filmstrip would
make a good motivating device. The
changes in water transportation are
excellently shown. It would be of
particular interest to persons of the
area of Lake Michigan since the story
concerns the growth of .Milwaukee,
Wisconsin.
The story of this filmstrip was told
with excellent pictures and judged to
be of very meaningful value to the
grade group for which it was produced.
The captions were outstanding and
the teaching guide good. Being pri-
marily induction type material it both
raised and answered questions. The
overall rating given was excellent.
A TELEPHONE STORY (35
Frames). From Alexander Graham
Bell to the present day, the story of
the telephone and its development is
TO TEACH EFFECTIVELY
TO LEARN READILY
You Need Materials
WRITE
TODAY FOR
CATAtOG
Jwcly
®
THE JUDY COMPANY
310N.2ncl St., Minneaoolls 1. Minn.
370
EdScreen & AV Guide — July, 1958
HERE IS YOUR KEY TO THE
AUDIO-VISUAL RELEASES OF 1957-1958
The BLUE BOOK of Audio-Visual Materials
Combined with this August issue of Educational Screen & Audio-Visual Guide
lV\lllkS *^® ONLY source-book that completely correlates rltnsttVP*
all four principal types of instructional materials *
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Not only does the BLUE BOOK tell you where to get 16mm
films; it also tells you ivhcre to get )5mm filmstrips. slide sets,
and educational recordine,s.
The new BLUE BOOK lists all these major types of teaching
aids under the same subject heads. The listings include:
title, type of material, length, silent or sound, color or black
and white, television clearance, sale and/or rental price,
primary source of distribution, release date, content descrip-
tion, and recommended age level.
The BLl'E BOOK lists materials on virtually all subjects —
agriculture, armed forces, arts and crafts, cinema arts, educa-
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you're looking for is in the BLUE BOOK.
For more than 30 years the BLUE BOOK has been the desk-
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were cumulative, those following list only the new releases
of their year. This year, again, the Blue Book issue lists,
classifies and indexes the new offerings released during the
past academic year. Every subscriber gets the BLUE BOOK —
and a great many extra copies are sold for all-year reference
use in film and other libraries. A-V administration offices,
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This makes the annual BLUE BOOK issue a doubly useful
one for our subscribers — and, consequently, for our ADVER-
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An Ideal
Combination
To keep your BLUE BOOK up-to-date, each monthly issue of EDUCATIONAL SCREEN &
AUDIO-VISUAL GUIDE now carries a special section of listings of new audio-visual materials
presented in the same helpful format as in the BLUE BOOK. A year's subscription to the
magazine costs $4.00; the annual BLUE BOOK issue costs $\ each; and the 28th (separate cumu-
lative book) edition that makes your file complete is priced at S2.00.
Fill Out
and Mail
this Coupon!
Take advantage of this
combination offer
EDUCATIONAL SCREEN & AUDIO-VISUAL GUIDE Special Offer 8/58
2000 N. Lincoln Park West, Chicago 14, III.
Please enter my order for the BLUE BOOK OF AUDIO-VISUAL MATERIALS
as checked below:
Copies of 1957 Issue @ $1.00*
Copies of 1955 issue @ $1.00*
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EdScreen & AV Guide — July, 1958
371
"FIBERBILT" CASES
"THEY lAST INDEFINITELY"
Equipped with itaal corners, steal card
holder and heavy web straps.
Only original Fiberbilt Cases bear this
tradm Morlc
Your Assurance A
of finust Quality"
For 16mm Film —
400' to aooo* ft—h
Sold by All Leading Dealers
SCIENCE FILMSTRIPS
SINCE 1931 SINCE 1931
MADE BY TEACHERS FOR TEACHERS
BIOLOGY HEALTH & SAFETY
PHYSICS GENERAL SCIENCE
CHEMISTRY MICROBIOLOGY
BIKE SAFETY BUS SAFETY
NEW — Elementary Science Series In
Brilliant Spectracolor
VISUAL SCIENCES
Box 599E Suftera, New York
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VISUALIZE WITH THESE FILMS
d»monttrottng th» prtparation ond vt* of
INEXPENSIVE INSTRUCTIONAL MATERIALS
BETTtR BUUETIN BOMDS e PtSSE PARTOUT FRAMING e
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PHOTOGRAPHY FOR INSTRUCTION • HANDMADE MATERIALS
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HOW TO MAKE HANDMADE LANTERN SLIDES eWET MOUNTING
PICTOIIIAL MATERIALS * TAPE RECORDING FOR INSTRUCTION*
For Further Infori
INDIANA UNIVERSITY
ou d I o VI sua 1 center
Bloomington, Indiana
presented with interesting facts to
emphasize the importance of this
means of communication. Useful as
supplementary material for a unit of
stucly, the pictures are of good quality
and help make the contrasts of present-
clay telephone operations with early
development meaningful.
The filmstrip was judged of average
quality for use with the intended
grade level. The captions were judged
outstanding and acceptably meaning-
ful for the linguistic attainments of
the intermediate and upper grades.
The filmstrip was somewhat enriching
and intended for use as supplementary
material which mainly answers ques-
tions. Overall rating given this film-
strip— good.
HANDWRITING SERIES
Charles .Scribner's Sons, Inc., 597
Fifth Avenue, New York 17, New York.
Filmstrips are in color. Grade range
includes second grade. Subject area
includes language arts with emphasis
on handwriting. A teaching guide is
provided for use with series. The
entire series was reviewed as a whole.
MANUSCRIPT BASIC HAND-
WRITING-BOOK TWO SERIES:
1. FORWARD SL.\NT-One Guide
Line and Review of Letter Forms,
Forms (24 Frames).
2. REVIEW AND NEW FORMS-
Numbers and Tests of Good
Writing (22 Frames).
3. REVIEW OF CAPITALS-Pe-
riods and Question Marks (23
Frames).
4. PREPARATION FOR JOIN-
ING - Drills for Rhythm (22
Frames).
5. FIRST REAL JOININGS-Up-
per Joinings (23 Frames).
6. SECOND JOINING STROKE-
The Short Retrace— Reviews and
Test (23 Frames).
This series of filmstrips presents
manuscript writing in a very meaning-
ful way to the student. It would be a
very good aid to the change from
manuscript to cursive writing. The de-
velopmental sequence is good. It is
based on the Stone and Smailey method
of handwriting.
The pictures were of excellent qual-
ity in all filmstrips of this series. The
telling of the story through pictures
was outstandingly done. These film-
strips would be very meaningful to a
lower grade group and the teaching
guide furnished is excellent. The ma-
terial is very enriching while it both
asks and answers questions. Being in-
tended to introduce new materials for
the student, the overall rating given
was excellent.
Looking at the Literature
LEARMXG FROM FILMS by
Mark A. May and .\rthur A. Lums-
daine. Yale University Press, 1958. 357
pp. S5.00.
This book is highly recommended to
all graduate students contemplating
doctoral studies of the use of films in
education. Those who are having
difficidty in choosing and isolating a
research problem will find many sug-
gestions here. Candidates with topics
already selected will use the book in
their reviews of related research. They
also will be well advised to heed the
warnings of hazards in experimental
design. One of the values of the book
is its candor about what worked and
what did not, and intelligent discus-
sion of possible reasons and alterna-
tives.
Learning from Films is the directors'
report on the Yale Motion Picture
Research Project, an eight year pro-
gram supported by the entertainment
motion picture industry. Started in
1946 with a grant from the Motion
Picture .Association of .\merica, the
project was continued until 1954 by
funds from Teaching Film Custodians,
an independent affiliate of the MP,\.\.
Many, but not all, of the films used in
the project were excerpted or produced
by TFC.
Part I of the report describes a group
of experimental studies of the acquisi-
tion of knowledge from films as meas-
ured by test scores. Audience variables
were grade level and previous instruc-
tion on the topic. Some of the film
variables were pictorial quality and
color, live dialogue and off-stage nar-
ration, readability of the commentary,
inserted questions, and patterns of
words and pictures. Content analysis
and test construction for two films.
Osmosis and Seasons, are discussed
both in Part I and the two appendices.
Part II contains reports on another
educational potential of films, their
motivational or enrichment effects on
subsequent learning. Evidence was
gathered on activities such as reading
the book on which a film was based,
improvement in reading comprehen-
sion, participation in class discussions,
and changes in attitudes and interests.
Some of the results were meager, and
some were more suggestive than defi-
nite, but all of the problems are in-
teresting and worthy of further investi-
gation.
Part III is concerned with techniques
for evaluating instructional films, and
the method called "road testing" is
one of the most promising develop-
ments from the project. The results of
road tests are outcomes of classroom
experience, less precise than the find-
372
EcJScreen & AV Guide — July, 1958
ings of controlled experiments, but
broader and more objective than any
preview ratings.
Part IV discusses the use and poten-
tial of teaching films, and is based
largely on the conditions and practice
of audio visual education in Connecti-
cut public schools. The investigation
supports the belief that it is the better
teachers (by various standards of judg-
ment) who use a variety of instruc-
tional materials and the largest num-
bers of motion pictures and filmstrips.
Further, teachers used more films if
their school had an AV coordinator or
the system an AV director, and the
town had a film library.
The report concludes with a discus-
sion of some of its implications for
mass instruction. Recommendations to
producers are for clear visualization
adapted to pupil level of prerequisite
information, verbal clarification of vis-
uals, simple language, and enhance-
ment of pictorial cue and overt re-
sponse factors. Recommendations to
school administrators are to use educa-
tional films in assembly halls or in
classrooms, with or without supple-
mentary instruction, and to develop a
program that will realize the full po-
tential of audio visual education.
Mary Mainivaring
Audio Visual Director,
Chicago Teachers College
and Wilson Junior College
Kews in the Trade
IDEAL APPOINTS NEW MANAGER
Mr. Thomas S. Roberts has been ap-
pointed manager of the Chicago branch
office for Ideal Pictures, Inc., it was an-
nounced by Paul Foght, president. This
is in addition to Mr. Roberts' position as
president of Midwest Visual Equipment
Company, Mr. Foght said.
Mr. Roberts brings to Ideal more than
23 years experience in the audio-visual
business. After he was graduated from
Lake Forest College, he was employed
by Bell & Howell Company. Three years
later he formed his own company selling
and servicing audio-visual equipment and
visual aids.
He is a member of the National Audio
Visual Association, and an officer of the
National Rental Projection Service.
NEW T-V PREDICTION
Phillip L. Gundy, president of Ampex
Audio, Inc., in a talk before the Mag-
netic Recording Industry Association in
Chicago immediately following the big
Electronics Parts Show, predicted that it
would not be long before home and
school TV receivers will be projecting
taped picture and sound, including color
TV, right on their own sets, at any time
their needs require.
He demonstrated the new Ampex Uni-
versal "A" (900 series) 4-track stereo
recorder which, at 3% ips, increases the
conventional 48 minutes capacity of an
1800 foot reel of tape to 3 hr. 12 min.
of stereophonic recording. New Ampex
900's include the 4-track head at no in-
crease in price; those in use now may
have the new dual stereo head installed
by local Ampex servicemen. Ampex con-
soles are designed to play stereo records,
as well as 4-track, 2-track stereo and
monaural tape.
Nat Welch, general chairman, and Ed-
ward A, Altschuler, executive secretary,
were the speakers at a breakfast session;
the rest of the morning being split be-
tween merchandising and advertising dis-
cussions. Recorders and tape may reach
the consumer today through some 8,400
music stores; 55,000 drug stores; 3,000
out of 10,000 camera stores; and 1000
AV specialist dealers who serve educa-
tion and industry, each group serving a
distinct and separate function in the dis-
tribution pattern. The "case" for each
was championed by a qualified repre-
sentative. For the AV dealer Martin
Mendro stated bluntly that unless the
recorder and tape makers developed spe-
cial models, services, and distribution
channels for education and industry, they
would surely fail to realize the full po-
tential of these markets.
MPI ANNOUNCEMENT
The Motion Picture Industry Credit
Croup announce the re-election of J. A.
Tanney, President of S.O.S. Cinema Sup-
ply Corp., as Chairman and Kern Moyse
of Peerless Laboratories as Vice-Chair-
man to serve another year. The group is
affiliated with the National Association
of Credit Management, having offices in
all principal cities.
The Executive Comrriittee consists of
Jack Fellers, Duart Film Labs Inc.; Walter
Lynch, Mecca Film Labs Inc., and Everett
Miller, RCA Film Recording Studios.
Chartered on April 1, 1953, the Mo-
tion Picture Industry Credit Croup is
, A ^JERVirP TO ciiDcroiDCDc
/ «^\^U*^\.l\IUkl\«7 —
RETURN this coupon to
EdSCREEN & AVGUIDE,
2000 Lincoln Park West BIdg., Chicago 14, III.
MARK items on which you wont lotest information
□ ort av nwtcriali
n physical ed. ov materials
□ oudio components
n picture sets
□ books on av subjects
n prerecorded topes
a cobinets
a primary materials
D film D slide D tape
a projection pointers
n comeros & photo equip.
n projector tables
D cholkboords
PROJECTORS D automotic
□ charts, mops, modeJs
a auditorium film
D closed-circuit TV
D classroom film
D darkening equipment
n filmstrip Q slide
a film-editing equipment
D opaque D overhead
D film laborotory service
D stereo D micro
D film shipping cases
n soundslide
a film titling
D public-address systems
D film treatment service
D reoding accelerators
FILMS D instructional
Q recording equipment
n foreign
D recording tab service
D entertainment
n recording tape
D flannelboords
D reels ond cans
□ filmstrips
D religious av materials
D ftlmstrip viewers
D science av materials
D foreign longuage av
D screens
D guidance av materials
a slides
D LAMPS for
O slide-moking accessories
D projection
□ social studies av
D flash D spot
D sound movie cameras
D language arts av
D soundslides
D music av materials
D splicers
D phonographs and
D film D tape
accessories
D tope recorders
n phonograph records
□ travel & geography
Nome (print)
Position
Address
IN VISUAL PlElENTAT
MAKi A
SHOWING
with
opTiva
PORTABLE EASEL
The newest thing for visual aid is this lightweight, portable
Optivex easel. 29" x 39'/2" steel board finished in "rite-
on" green, adaptable for chalk, charts, or magnets. Alumi-
num legs fold to convert from 70" floor easel to table
model. Net weight. 17 lbs. Comes with eraser, crayons,
chalk, pointer, and removable chalk tray. Only $44.95
Carrying case and lamp fixture are extra equipment
. and PIXMOBILE
PROJECTION TABLE
...lets you prepare your presentation in advance, roll il
in, and use it when you're ready. Sponge rubber top, 4"
swivel wheels, with brakes that hold on Incline. Vibration-
less. Several models and heights. 42" lablt enf|r $32.95
WRITE FOR LITERATURE AND DEALER'S NAME. SOME
DEALER TERRITORIES STILL OPEN. WRITE...
THE ADVANCE
2310 EAST DOUGLAS
FURNACE CO.
WICHITA, KANSAS
EdScreen & AV Guide — July, 1958
373
composed of the leading motion picture
processors, export dealers, suppliers, serv-
ice and financial organizations in metro-
politan New York, Washington, D.C. and
Chicago, covering the entire Atlantic Sea-
board and Middle West, Meetings are
held monthly where credit experience
and Industry practices are discussed. A
weekly Flash Report is issued concern-
ing emergencies, lawsuits, ownership
changes, accounts placed for collection
and other financial information.
CORONET OFFERS TEACHER
EDUCATION FILMS AT LOW COST
Coronet Films announces a revolution-
ary new cooperative plan to make a
selected group of fifty films available at
extremely low cost to teacher-education
institutions. These fifty films, valued at
more than $3,000, will be deposited with
a college or university for one year at a
cost of only $250. The films may be
used without limit in teacher education
courses and in practice teaching, but
may not be offered for rental.
Leading institutions have taken advan-
tage of the plan and many more are ex-
pected to participate: The only re-
quirements participating institutions must
fulfill are to keep the films in proper
condition, encourage their use, and re-
port teacher and pupil reactions to Coro-
net.
The fifty films are divided into four
basic units: "Teacher-Education," in-
cluding a new series of three films on
Education in America, and Audio Visual
Materials in Teaching; eight films which
show good "Teacher- Student Relation-
ships in Counseling Situations"; 23 films
including "Classroom Situations for Meth-
od Analysis"; and fifteen "Outstanding
Subject-Area Films."
Inquiries concerning the Coronet pro-
gram to provide "Films for "Teacher-
Education" should be directed to Coronet
Films, Coronet Building, Chicago I, III.
COLBURN CONFERS AWARD
John Weigel, dean of Chicago motion
picture narrators, received an award of
merit plaque from the Ceo. W. Colburn
Laboratory in recognition of his contribu-
tions to the I 6mm motion picture indus-
try.
For over two decades his performances
as a narrator and actor have established
and maintained a standard of excellence
that has contributed greatly to the growth
and quality of 16mm industrial and com-
mercial films.
The presentation was made by Clyde
Ruppert, Director of Producers Services.
NEW SOUND, TV, AND SAFETY
SYSTEM FOR SCHOOLS
An all-new communication, signaling,
safety, and teaching system was exhibited
in Chicago recently by the manufacturer,
DuKane Corporation, St. Charles, III.
Through the use of an ingenious elec-
tronic network which combines into one
system the functions of a public address
system, emergency alarms, fire sensing
and detection equipment, telephone- in-
tercoms, clocks and class-break signals,
and closed-circuit TV, the manufacturer
claims greater efficiency and educational
effectiveness at far lower cost than pre-
viously possible.
DuKane engineers emphasized that the
system is not a "dream system" for some
time in the future, but is ready for instal-
lation now in schools anywhere in the
U. S. Or, parts of the system can be in-
stalled with provision made for future in-
stallation of the remaining features, with
greater savings in overall cost.
ADVERTISED IN THIS ISSUE
Following is a list ot the advertisers in this
issue and the products advertised. If you
wish free booklets and other information
about these products, use the coupon below.
( 7 )
( 2 )
( 3 )
( 4 )
( 5 »
( 6 )
( 7 )
( 8 )
( 9 )
(10)
(11)
(12)
(13)
(14)
(IS)
(16)
(17)
(18)
(19)
(20)
(21)
(22)
(23)
(24)
(25)
Advance Furnace Co., the — Optivox
portable easel and projection table, page
373
Allied Radio — everything in electronics,
page 364
American Bible Society — films, film-
strips, slides, page 368
American Electronics — Concertone stereo
tape recorder, page 363
Art Council Aids — produce 2x2 Koda-
chrome slides, page 361
Audiofile — library ot recordings ap-
praisal service, page 364
Audio-Master Corp. — 4-speed record
and transcription players, page 364
Audio-Visual Research — Rateometer to
improve reading, page 360
Bailey Filn>« Inc. — Art introduction
films, page 361
Bell & Howell — cameras, projectors,
tape recorders, page 311
Brice, Arthur T., — Phase films, page 361
Broadcasting & Film Commission — new
Mission Study films, page 367
Califone Corp. — phonographs, transcrip-
tion players, sound systems, page 364
Camera Equipment Co., Inc — cameras
and photographic accessories, page 357
Canyon Films ot Arizona — "Fabulous
Fashions" film, page 360
Colburn Laboratory, Inc., Geo. W. — serv-
ice to producers ot motion pictures,
slides, slide films, page 370
Contemporary Films — "The Lady of
Philadelphia" film, page 360
Coronet Films — 67 new educational
films, pages 342-343
Dowling Pictures, Pat — "Drilling For
Oil" film, page 361
DuKane Corp. — Recordmaster for "Dis-
cussional Control," page 365
Eastman Kodak Co.
projector, page 317
Pageant sound
Educational & Recreational Guides, Inc.
— photoplay tilmstrips and Study Guides,
page 315
Emde Products — slide binding mate-
rials, page 356
Family Films — new sound tilmstrips for
the church, page 313
Fiberbilt Case Co. — film shipping cases,
page 372
(27)
(28)
(29)
(30)
(31)
(32)
(33)
(34)
(35)
(36)
(37)
(38)
(39)
(40)
(41)
(42)
(43)
(44)
(45)
(46)
(47)
(48)
(49)
(50)
(51)
(52)
Film Associates of California — "Ani-
mals Move In Many Ways" film, page
360
Florman & Babb — Magic "Mylar" and
Butt splicing and film repair blocks,
page 353
Forse Mfg. Ci. — darkening draperies
and shades, page 358
Gates Radio Co. — new 240-page cata-
log, page 365
General Precision Laboratory & National
Theatre Supply — closed circuit T-V
equipment, page 310
Grover, Frank — "Iron Curtain Lands"
film, page 368
Gruber Products, Inc. — Wheelit folding
and non-folding carts, page 355
Harwald Co., The — Movie-Mite projec-
tor, page 361
Indiana University — educational films,
page 372
International Film Bureau, Inc. — Foster
Rewind — page 359
Judy Co., The — non-projected materi-
als, page 370
Keystone View Co. — multi-purpose
overhead projector, page 369
Levolor A-V
Levolor Lorentzen Co.
blinds, page 318
Lewis Film Service
children, page 360
16mm films for
color
Manhattan Color Laboratory
filmstrip service, page 370
National Cinema Service — 16mm sound
suppliers, page 360
Peerless Film Processing Co. — film re-
conditioning, page 316
Plastic Products — LuXout light control
draperies, page 314
Radio-Mat Slide Co. — slide mats, page
360
Inc. — film re-
— Gibson Girl
Rapid Film Technique,
juvenation, page 368
Robins Industries, Inc
tape splicers, page 365
Scripture Press — visual aids, page 368
Smith System Mfg. Co. — Safe-Lock
portable projection cabinet and table,
page 312
Technical Service, Inc. — 16mm projec-
tors, page 359
Vacuumate Corp. — film protective proc-
ess, page 360
Victor Animatograph Corp., a Division
of Kalart Co. — 16mm sound projectors
16mm viewer. Back Cover
Visual Sciences
page 372
science tilmstrips.
BOOKLET REQUEST COUPON
To EdSCREEN & AVGUIDE, 2000 Lincoln Pork West Bldg-. Chicago 14, III.
Send me booklets offered by the following advertisers in this July issue.
The numbers of the advertisers are listed as follows:
NAME (print)-
ADDRESS
374
EdScreen & AV Guide — July, 1958
TRADE DIREaORY FOR THE AUDIO -VISUAL FIELD
KEY: 4Pt — producers, importers. (M) — monufoeturers. (D) — dealers, distributors, film rentol librories, profeetion services.
Where a primary source also offers direct rentol services, the double symbol (PD) appears.
FILMS
FILMSTRIPS
PRODUCTION EQUIPMENT
Association Films, Inc. (PDI
Headquarters:
347 Madison Ave., N. Y. 17, N. Y
Regional Libraries:
Broad at Elm, Ridgefield, N. ).
561 Hillgrove Ave., Lo Grange, III.
799 Stevenson St., San Froncisco, Col.
\ 1 08 Jackson St., Dallas 2, Tex.
Bailey Films, Inc. <PD)
6509 De Longpre Ave., Hollywood 28, Col.
Bray Studios, Inc. 'PD)
729 Seventh Ave., New York 19, N. Y.
Broadman Films (PD)
127 Nintin Ave., North, Nashville 3, Tenn.
Business Education Films (PD)
4607 16th Ave., Brooklyn 19, N. Y.
Contemporary Films, Inc. (PD)
13 E. 37th St., New York 16, N. Y.
Coronet Instructional Films <P)
Coronet BIdg., Chicogo 1, III.
Dowling — Pat Dowling Pictures (PD)
1056 S. Robertson Blvd., Los Angeles 35, Cal.
Family Films
5823 Santo Monica Blvd., Hollywood 38, Cal.
Ideal Pictures, Inc.
Home Office:
58 E. South Woter St., Chicago 1, III.
(D)
Branch Exchanges:
2161 Shattuck Ave., Berkeley 4, Col.
4336 W. Sunset Blvd., Los Angeles 29, Cal.
714 - 18th Street, Denver 2, Colo.
1331 N. Miami, Miami 32, Flo.
52 Auburn Ave., N.E., Atlanta 3, Ga.
58 E. South Water St., Chicago 1, III.
1108 High St., Des Moines, la.
422 W. Liberty St., Louisville 2, Ky.
1608 St. CtKirles Ave., New Orleons 13, La.
102 W. 25th St., Baltimore IB, Md.
40 Melrose St., Boston 1 6, Mass.
13400 W. McNichols, Detroit 35, Mich.
1915 Chicago Ave., Minneapolis 4, Minn.
1402 Locust St., Kansas City 6, Mo.
3743 Gravois, St. Louis 16, Mo.
1558 Main St., Buffalo 9, N. Y.
233-9 W. 42nd St., New York 36, N. Y.
137 Park Ave., W., Mansfield, Ohio
214 Third Ave., Pittsburgh 22, Po.
1239 SW 14th Ave., Portlond 5, Ore.
18 So. Third St., Memphis 3, Tenn.
1205 Commerce St., Dallas, Tex.
54 Orpheum Ave., Salt Lake City, Utah
219 E. Main St., Richmond 19, Va.
1370 S. Beretania St., Honolulu, T.H.
International Film Bureau (PD)
57 E. Jackson Blvd, Chicago 4, III.
Portafilms IPD)
Orchard Lake, Mich.
United World Films, Inc. (PD)
1445 Park Ave., New York 29, N. Y.
542 S. Dearborn St., Chicago 5, III.
6610 Melrose Ave., Los Angeles 38, Col.
287 Techwood Dr., NW, Atlanta, Ga.
2227 Bryan St., Dallas, Tex.
5023 N. E. Sandy Blvd., Portland 13, Ore.
1311 N. E. Bayshore Dr., Miomi, Flo.
Children's Reading Service
1078 St. John's Place, Brooklyn 13, N. Y.
Filmock Studios
1329 South Wabash, Chicago 5, III.
630 Ninth Avenue, New York, N. Y.
Enrichment Materials Inc. (PD)
246 Fifth Ave., New York 1, N.Y.
Society for VIsuol Education (PDI
1345 Diversey Parkway, Chicago 14
Visual Sciences
599E— Suffern, N. Y.
(PD)
SLIDES
Key: Kodachrome 2x2. 3% x 4% or lorger
Filmack Studios (P-2 and 4)
1329 South Wobosh, Chicago 5, III.
630 Ninth Avenue, New York, N. Y.
Keystone View Co. (PD-41
Meadville, Pa.
Radio-Mat Slide Co., Inc. (P-2, 41
22 Oakridge Blvd., Doytono Beach, Fla.
FILMSTRIP, SLIDE & OPAQUE PROJECTORS
Graflex, Inc.
(SVE Equipment)
Rochester 3, New York
(M)
Viewlex, Incorporated <M)
35-01 Queens Blvd., Long Island City, N. Y.
LABORATORY SERVICES
Capital Film Service
224 Abbott Road, East Lansing, Mich.
24-hour service on black-and-white and Ansco
Geo. W. Colburn, Inc.
164 N. Wacker Drive, Chicago 6, III.
Peerless Film Processing Corp.
165 W. 46fh St., New York 36, N.Y.
Ropid Film Technique
37-02 27th St., Long Island City 1, N.Y.
MOTION PICTURE PROJECTORS & SUPPLIES
Graflex, Inc.
(Ampro Equipment)
Rochester 3, N. Y.
IM)
Bell b Howell Co. (Ml
7117 McCormick Rood, Chicago 45, III.
Compco Corporation (M)
1800 N. Spaulding Ave., Chicago 47, III.
Eostmon Kodok Compony
Rochester 4, New York
(Ml
RCA- Victor >M)
Radio Corp. of America, Camden, N. J.
Victor Animotograph Corp.
Davenport, Iowa
(Ml
Comero Equipment Co. (MD)
315 W. 43rd St., New York 36, N. Y.
Camera Mart (MO)
1845 Broadway, New York 23, N. Y.
Flormon 0 Bobb (MDI
68 W. 45th St., New York 36, N. Y.
S.O.S. Cinema Supply Corp. (MD)
602 W. 52nd St., New York 19, N.Y.
6331 Hollywood Blvd., Hollywood 28, Col.
RECORDS
Children's Reading Service
1078 St. John's Ploce, Brooklyn 13, N.Y.
Enrichment Moteriolt inc.
246 Fifth Ave., New York 1, N. Y.
(PD)
RECORDERS — PLAYERS
Allied Radio Corporation (MD>
100 N. Western Ave., Chicago 80, III.
Graflex, Inc.
(Ampro Equipment)
Rochester 3, N. Y.
(M)
SOUND SYSTEMS
Allied Radio Corporation (MD>
ICO N. Western Ave., Chicago 80, III.
DuKane Corporation
St. Charles, Illinois
(Ml
SCREENS
Radiant Manufacturing Co.
1204 So. Tolmon Ave., Chicago 8, III.
SOUND SLIDE PROJECTORS
DuKone Corporation
St. Charles, Illinois
(Ml
Local AV Dealers
Illinois
AMERICAN fILM REGISTRY
1018 S. WABASH AVE.
Chicago 5, III.
New Jersey
L. KALTMAN & SON, INC.
287 Woshlngton Street, Newark, N. J.
Ohio
M. H. MARTIN COMPANY
1118 Lincoln Way E., Massillon, Ohio
16 mm sound
optical systeT' ^^"^
'^""dd'rumT^ stationary
I'^^^SSStF
•'?/?> more li„i,; '" Mark rr Z - — -_.
Pa'-ts to get ^' ''"°oth so^^TTT--------
-i2^12i!L-cr °"' °f adS^^t^s no moving
ONLY VICTOR OFFERS SO MANY IMPORTANT FEATURES
The above 10 points give a quick picture of the
advanced features you should expect in a modern
16 mm sound projector. Only a Victor brings you
all of them. And with every Victor you also get
the "standard" features of all quality sound pro-
jectors, including 2 speeds for sound and silent
film, still picture, and reverse projection.
Particularly important is Victor's new red,
white and blue color-coded threading. Color lines
on projector clearly show where to thread and the
sequence of threading. Other time-proven fea-
tures—exclusive with Victor— are safety film
trips, top-mounted reels, and power rewinding
with no change of belts or reels.
Victor was first to develop 16 mm projectors
and through the years Victor has been first to
perfect improvements that assure finest pictures
— finest sound— easiest operation. Victor long has
been the choice of A-V experts in 73 countries.
NEV/ VICTOR VIEWER
The first profes-
sional 16 mm
viewer with
"frame counter"
priced under$100.
Large3K"x4M''
screen is brilliant-
ly lighted by 75-
wattlamp. Equip-
ped with f2. 8 trip-
let lens. All optics
coated.
Victor Assembly 10 — Lightweight projector for small
audiences. Amplifier operates at 10 watts continuous output, 18
watts peak. Available with 9" speaker, top-mounted and fully
baffled — or separately cased 12" speaker as shown.
SEE US AT
NAVA
CHICAGO
JULY 26-29
SPACE
Rni-n2
VICTOR..
ANIMATOGRAPH CORPORATION
EST. 1910
ONLY $92.00
A DIVISION OF KALART
Producers of precision photographic equipment
PLAINVILLE, CONNECTICUT
IDUCATIONAL
AUGUST, 1958
il.NO. 8 SH
•*'•-. i hAU.
*rn
& AUDIO-VISUAL GUIDE
\K
Annual
BLUE BOOK
AUDIO-
VISUAL
MATERIALS
Jier'*
kir
*^
Special Issue
New—
Films
Filmstrips
Slide Sets
Non-Projected
Visuals
Disc or Tape
Recordings
Transparencies
for Overhead
Projection
Maps and
Globes
Described,
Classified and
Indexed
33rd. Edition
Price ^LOO
HI-FI pRajEanaN
y^iTH
V-500
Qi^-V
As new in design — as
modern in concept
as the new
ranch type
schools!
.m
The
PROJECTOR that has all of
TOMORROW'S FEATURES TO-DAY. . .
A combination 35mm filmstrip and 2x2 slide Projector — 500 -Watt Fan cooled
Q Completely LIGHT TIGHT lamp house
Not a ray of light con escape. The exclusive Viewlex
Light-Multiplier optical system provides more effec-
tive illumination than ever before possible.
O Vertical FAN MOUNTING behind lamp
For the first time cold air is drawn FIRST over the
film plane, then past the condensers against the
lamp and then Immediately forced out the side grills.
And there's MORE!
NEW Simplified Threading. One turn click stop for
single and double frame — vertical and horizontal.
All aluminum castings. F/2.8, 3, 5, 7, 9 and
1 1 -inch lenses available. Guaranteed for a Lifetime.
AUTOMATIC take-up reel
No more threading. Completely outomatic take-up
accepts film from projector channel and automati-
cally winds it neatly.
Built-in OPTICAL ENLARGING Pointer
It's more than a pointer. Emphasizes by enlarging
the area you want even larger than the pro-
jected image. Fixes attention on details under
discussion.
Other VIEWLEX Projectors from
150 to 1000 Watts
Priced from $39.25 tO $238.50
378
EdScreen & AV Guide — August, 1958
Jil^
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How to
convert all
schoolrooms
for
audio-visual
instruction
with
LEVOLOR
A-V
BLINDS!
Any or all schoolrooms, no matter when they were built, can be converted for all Audio-Fisual
teaching by the simple and inexpensive installation of Levolor Audio-Fisual Venetian Blinds.
Full and positive control as low as zero footcandle is possible— quickly and easily. For full details
write to Audio-Visual Dept., Levolor-Lorentzen, Inc., 720 Monroe Street, Hoboken, N.J.
Be sure to specify
The Scientifically Developed Audio-Visual Blind
COPYRIGHT: LEVOLOR LORENTZEN. INC.
EdScreen & AV Guide — August, 1958
379
It's ^^^ for the Best in
SLIDE BINDING MATERIALS
^^^
MOUNTS FOR
2X2 READYMOUNTS
Employs one-piece
aluminum frame and
ultra-thin micro glass
for mounting
transparencies in
Eastman standard
Readymounts. Films
are not removed from
Readymounts. Sandwiched between the glass
sheets. Readymounts are simply inserted into
aluminum frame, and frame end folded over
-and slide is finished. Frame is standard siie and thickness-fits any
projector or viewer.
Na. 20 (20 frames and 40 flass) Per Box $2in
No. 202 (100 frames and 200 {lass) Per Box iSM
q^}[»^«
2X2 ALUMINUM FRAME
& 35MM D.F. FOIL MASK
New double-fold
aluminum mash and
one-piece 2x2 frame is
designed to meet most
exacting demands of
color film users who
desire ease of assembly
and all possible protection
against Newton Rings, film buckling, moisture,
fungus, etc.
All metal and glass attracts utmost minimum of
moisture-the real cause of steaming and
fogging of slides.
No. 35-D (20 frames, 20 masks and 40 elass) ..... $2M
N0.135-D (100 frames, 100 masks and 200 glass)... $8i)0
2 X 2 FRAME AND MASK FOR
SUPER-SLIDE & 127 COLOR FILM
New aluminum foil
mask accommodates
either Super-Slide
films cut down
from 2^' square
films (Rollei size), or
new 127 color
film. The 2V4-
square film is merely cut to exact size ot
double fold mask, placed in folded mask
between gtass, and inserted in familiar Cmde
2x2 aluminum binder. The 127 film is slightly
smaller than folded mask, so film is merely
taped to one or two edges of mask before folding.
Per Box
» 197 c»/(2D frames. 20 masks & 40 glass) .$2J)0
"•• '^'"^^ U100 frames, 100 masks & 200 glass)
.$8.00
2v. X 2y4 ALUMINUM FRAME &
"/. X 2% ALUMINUM FOIL MASK
For 120 and 620
film used in
ever-popular reflex
cameras. This
binder offers a new
idea in binders
of this size by
providing aluminum
foil double fold
mask to eliminate
direct contact of film and glass. It is designed
to meet the most exacting demands of color film
users who desire ease of assembly. This all
metal and glass binder provides utmost protection
against Newton Rings, film buckling, moisture, fungus, etc. "^
Per Box
No. 12 (12 frames. 12 masks. 24 glass & data labels) . U75
No. 50 (50 frame$,50 masks, 100 glass & data labels) .(6.95
EMDE PRODUCTS
?040 Stoner Ave
Los Angeles ?5,
EDUCATIONAL
SCREEN
& AUDIO-VISUAL GUIDE
Founded
in 1922
by
Nelson L. Greene
August, 1958
Volume 37, Number 8, Whole Number 366
IN THIS ISSUE
382
384
386
388-
432
433-
438
440-
■ 441
443
Editorial: "Knowing What's Available"
Article: "San Froncisco's Audio-Visual Materials
Card Catalog"
BLUE BOOK of Audio-Visual Materials (Introduc-
tion)
Listing of Materials
Alphabetical Title Index
Directory of Listed Sources
Index to Advertisers
Trade Directory for the Audio-Visual Field
CATIONAL
lATION
OF
MIMBII
vi"u,*iErA\
BUSINESS & EDITORIAL ADDRESS: EDUCATIONAL SCREEN & AUDIO-VISUAL GUIDE.
2000 Lincoln Pork West BIdg., Chicogo 14, Illinois. Contents indexed in ttie Wilson 'Educa-
tional Index. For microfilm volumes, write University Microfilms, Ann Arbor, Michigan.
SUBSCRIPTION PRICE (U.S. currency or equivalent): Domestic — $4 one year, $6.50 two
years, $8 three years. Canadian and Pan-American — 50 cents extra per year. Other for-
eign— $1 extra per year. Single copy — 45 cents. Special August Blue Book issue — $1.00.
CHANGE OF ADDRESS should be sent immediately to insure uninterrupted delivery of
your magazine. Allow five weeks for change to become effective.
EDUCATIONAL SCREEN Cr AUDIO-VISUAL GUIDE is published monthly by Educational
Screen, Inc. Publication office, Barrington, Illinois; Business and Editorial Office, 2000
Lincoln Park West Bldg., Chicago 14, Illinois. Printed in the U.S.A. Re-entered as
second-class matter October, 1953 at the post office at Barrington, Illinois, under the
Act of March 3, 1879.
EDUCATIONAL SCREEN & AVGUIDE
EDITORIAL STAFF
PAUL C. REED, Editor. GAIL MARTIN, Man-
aging Editor. WILLIAM S. HOCKAAAN, Editor
for the Church Field. L. C. LARSON, CAROLYN
GUSS, and JOHN FRITZ, Editors for Film
Evoluotions. MAX U. BILDERSEE, Editor for the
Audio Field. PHILIP LEWIS, Technical Editor.
ROBERT CHURCH, WALTER PILDITCH, and
HAROLD WARD, editors for New Filmstrips.
BUSINESS STAFF
K. S. GILLETTE, Publisher. MARIE C. GREENE,
WILLIAM LEWIN, Associate Publishers. JOSE-
PHINE H. KNIGHT, Business Manager. PAT-
RICK A. PHILIPPI, Circulation Manager. WIL-
MA WIDDICOMBE, Advertising Production As-
sistant.
Advertising Representatives
WILLIAM LEWIN, 10 Broinerd Road, Summit,
N. J. (Crestview 3-3042)
WILLIAM F. KRUSE, 2000 Lincoln Pork West
Bldg., Chicago 14, III. (Bittersweet 8-5313)
ENTIRE ISSUE COPYRIGHT 19S8 BY THE EDUCATIONAL SCREEN, INC.
380
p,-i<;/-K,-
A\/ r-..:J,
IN
MOST USED
E D U C AT I O N A L^f F I L M S
*
• Encyclopaedia Britannica Films once again dem-
onstrates its leadership in the field of audio-visual
education by producing eight among the ten most
widely used teaching films — *as determined by the
latest survey of its membership conducted by the
Educational Film Library Association.
Through its research and production departments,
EBF continues to build into every motion picture, as
in the new titles below, the authenticity and the
teaching effectiveness that over the years have given
EBFilms first place in the classroom.
• • • * • r »
*PUSS IN BOOTS -16 minutes.
Black aixi white. The well-known
fairy tale is retold with animated
puppets. Primary and Middle
grades. No. 1617.
^MOTHER CAT AND HER BABY
SKUNKS^ 11 minutes. Color. A
mother cat adopts some orphaned
baby skunks. \'ursery school, kinder-
gfirlen. and primary grades classes
in language arts and nature study.
Excellent applications for social
studies units on family living. No.
1.598.
^LEARNING ABOUT LEAVES -11
minutes, (lolor. Demonstrates how
lea\e.s arc important to plants, ani-
mals antl man through time-lapse
photography, animation and skillful
close-ups. Middle grades. No. 1624.
^CHILDREN IN AUTUMN - II
minutes. Color. Two children ob-
serve the signs of autumn. Primary
grades. No. 1601.
*ROY: Sheepdog of the Scottish
Highlands— IS minutes. Color.
'Ihe story of young Jamie's faith in
a sheepdog named Roy antl how lie
enters his dog in the national sheep-
dog trials. Primary and Middle
grades language arts and social
studies. No. 1672.
♦CHILDREN OF SCOTLAND -13
minutes. C^olor. Latest addition to
EBF's Series "Children of Many
Lands." The children of a Scottish
fishing village. Primary and Middle
grades in geography, reading, and
language arts. No. 1677.
ENCYCLOPAEDIA BRITANNICA FILMS
1150 WILMETTE AVENUE ■ WILMETTE, ILLINOIS
EdScreen & AV Guide — August, 1958
381
editorial
KNOWING
WHAT'S
AVAILABLE
With the publication of this August 1958
BLUE BOOK ISSUE of EDUCATIONAL
SCREEN AND AUDIO-VISUAL GUIDE,
the magazine becomes an around-the-calen-
dar, throughout-the-year publication. For
the first time we have published twelve full
issues in a year. It is a symbol of the reality
that now the use of audiovisual materials
in schools and in other educational programs
is a full-time, twelve-month responsibility.
For the past two years the BLUE BOOK
ISSUE of SCREEN has been published in
December. There seemed good and logical
reason for publishing it then as a kind of
year end summary. But we have come to
the conclusion that this BLUE BOOK serv-
ice to our readers will become far more func-
tional and valuable if published just preced-
ing the beginning of a new school year. It
is thus a summary and reference tool that
can then be used at the beginning and
throughout the entire school year.
Complete Year Round Coverage
In this issue we have attempted to list all
the audiovisual materials produced during
the previous year between June 1 and May
30. This sets the pattern for the future, too.
Each August issue, hereafter, will provide a
listing of the new audiovisual productions of
the previous year. Each succeeding monthly
issue will list the new productions for that
month. Through this continuous thorough
coverage and service SCREEN makes a ma-
jor contribution toward keeping audiovisual
materials users informed of what is avail-
able.
Knowing what's available is the first es-
sential step in making good use of audio-
visual materials. How could a teacher pos-
sibly use a film if he didn't know it exists?
We recall an audiovisual director who made
a detailed study of the way materials were
being used in his school system. (He was
really trying to develop evidence to prove
to others what he was sure about, that his
administration of the audiovisual program
was just about perfect!) One of the startling
things he discovered was that twenty-one
per cent of the teachers studied didn't know
what materials were available for their use.
He thought he had told them by publishing
a single bulletin. You can be sure that he
proceeded to remedy that situation. You
can be sure, too, that readers of SCREEN,
with its new and more complete 'round-the-
calendar listings of audiovisual materials,
will have no difficulty in keeping informed
about the materials that are being produced
for their use.
382
-i 1 ncro
Inter-related Listings of All Materials
One of the unique and valuable features
of SCREEN'S listings is that all kinds of
audiovisual materials are listed under each
of the many subject matter classifications.
This is done for good and sound reasons. It
provides a listing based upon best instruc-
tional practice. Teachers who are making
best use of audiovisual materials are not
concerned with one audiovisual medium only.
Good teachers do not get stuck on one layer
of Dale's "Cone of Experience." Good teach-
ers must constantly strive to provide for
their pupils a wide range of learning ex-
periences. They must make use of a wide
variety of audiovisual materials in their
teaching.
Dr. Mendel Sherman and others on "Ole"
Larson's staff at Indiana University have re-
cently been talking about the "cross media"
approach to learning. As we understand it,
this is another approach to the fundamental
idea that the inter-related use of many mate-
rials of instruction is basic to best instruc-
tion. It is not enough just to use a motion
picture to provide a background for reading,
or to show a single picture to illustrate a
point. But when a motion picture is used,
and a filmstrip, and a related recording —
and if all of these rich, concrete experiences
are provided for pupils at the right time,
and are presented in the right way with due
consideration of the relationships of the
materials to one another, then meaningful
and memorable learning results.
Good audiovisual directors, if they are to
serve their teachers well, likewise cannot be
concerned with but a single medium. They
must be concerned with the same wide vari-
ety of audiovisual materials that good
teachers need. The way that materials are
listed in SCREEN recognizes this concern
for the inter-relatedness of audiovisual mate-
rials. The important thing is not whether
the new "Story of Abraham Lincoln" is a
motion picture, or a recording, or a filmstrip.
But it is important to know the facts about
the new production and its relationship to
other materials on the subject. Then the
evaluation of this and other related mate-
rials will determine which ones, and which
combinations, will most likely meet the in-
structional needs.
An American History Preview
Earlier this summer we had the worth-
while and illuminating experience of work-
ing with a committee of teachers selecting
audiovisual materials for American History
instruction. Motion pictures, filmstrips, and
recordings were reviewed, and for the most
part they were reviewed in the sequence in
which they would probably be used in the
classroom. They were also reviewed within
the context of other instructional materials
that were already available, the textbooks,
maps, charts and other audiovisual materials.
The wide variety and excellence of the mate-
rials available today for the teaching of
American History provide teachers with un-
precedented opportunity for making history
more real and comprehensible than ever be-
fore. And we're sure that this is equally true
of other areas of today's curriculum.
With new and better materials being pro-
duced all the time for all subject matter
areas there is constant challenge in the selec-
tion of best materials to meet local teaching
needs. One observation about the newer mo-
tion pictures available for American History
was the remarkable contrast with the pic-
tures available eight or ten years ago. Then,
practically the only films available (and there
weren't too many of them) were the edited
versions of theatrical productions. Today
there are almost countless films produced by
experienced educational film producers cov-
ering a range from the early explorers to
Sherman Adams. And in addition there are
many excellent teaching films available that
are the by-product of television, such as the
"You Are There" series. With this constantly
increasing wealth of materials, the task of
knowing what is available and then evalu-
ating and selecting the best from these mate-
rials is becoming increasingly complex. You
need all the help you can get.
A Reference Tool
So, this issue of EDUCATIONAL SCREEN
AND AUDIO-VISUAL GUIDE has been de-
signed to help you in solving your problems
in locating the best audiovisual materials
available for today's teaching. It brings to-
gether the past year's productions in all
subject matter areas and at all grade levels.
The annotations will help you to know what
the materials are about and to make up your
mind which materials you will want to re-
view to round out your own collection of
instructional materials. This issue is a refer-
ence tool that you will want to keep on
hand to use continually, whenever additional
funds are ready for the purchase of mate-
rials, and whenever inquiring teachers find
new instructional needs for new and better
materials.
Paul e. /?«a
EdScreen & AV Guide — August, 1958
383
Son Francisco's Audio Visual
As a result of three and a half years
of research and production in the De-
partment of Audio Visual Education,
The San Francisco Unified School Dis-
trict, each public school in the system
has received its own 15 drawer Audio
Visual Materials Card Catalog. For
curriculum reasons applicable to our
system we have found it advisable to
furnish each school, elementary, sec-
ondary or special, with a complete
listing of our materials rather than a
specialized or limited catalog of mate-
rials for a particular grade, subject,
or level. The catalog is an alphabetical
index by title and subject, with up to
as many as four cross filings if neces-
sary.
It became obvious that our com-
munication with administrators and
teachers in the form of printed or
mimeographed audio visual catalogs
was unsatisfactory. The volume of ma-
terials held by the department made
it impossible to re-issue a practical and
complete mimeographed catalog each
year, therefore a series of colored "sup-
plements" were initiated. The result
was the original catalog plus a strati-
fication of seven supplements and
reaching a thickness of five inches.
Everything we held was in the catalog,
alright, but very difficult to find. It
not only became physically unmanage-
able but like all yearly issued items
it was well out dated before reaching
the teacher. The situation was cer-
tainly not promoting the use of the
excellent audio visual materials in the
department. Something had to be done
and we were given the strong support
and encouragement of our Superin-
tendent, Dr. Harold Spears, and his
staff.
As a library of instructional mate-
rials we concluded it would be best to
employ basic library techniques and
provide card catalogs to replace the
mimeographed units. I'his was not a
hasty decision and was reached from
the over-all standpoint of long-range
economy of operation, improved effi-
ciency, as well as professional effec-
tiveness. Our a|)pr()ach was based on
a desire to use the general, and famil-
iar, format of the lilirary card cata-
log, but to adapt this tool to fit audio
visual materials, our curriculum, and
the specific departmental organization
of the San Francisco schools.
Within our own Department of
Audio Visual Education, .Vliss Bess
Landfear, Rescarcli Lilirarian, guided
the project. We |)ooled all related
Materials Curd Catalog
experience and information we could
gather from institutions, l)usiness and
industry on cataloging, modifying and
adapting those ideas we wished to in-
corporate in our audio visual mate-
rials card catalog. Teachers and ad-
ministrators in San Francisco received
word of the card catalog with both
relief and enthusiasm and made many
excellent practical suggestions during
its development. We capitalized on
teacher interest and kept them in-
formed regarding our progress by
means of deparmental memoranda as
well as progress notes in the Super-
intendent's Bulletin.
In terms of production we found it
absolutely necessary to produce our
own cards. We use a Multilith Model
1250 which is used for other Central
Office projects, but the audio visual
card catalog initiated its purchase. It
has proved a versatile machine, and
by using Multilith card masters we are
able to obtain excellent results. The
machine must be operated by a trained
operator, but the card masters can be
produced by any typist familiar with
typing cards. Using an electric type-
writer produces a much more even
card master than manually. Our run-
ning card stock is cream white in color
and 100% rag content. Incidentally,
card stork color will vary slightly on
different factory lots, even from the
.same manufacturer.
For housing we use a 15 drawer
standard library unit, such as produced
by Remington Rand; one of which was
obtained for each of the 132 schools
in the district. Fastened to the cabinet
top is a 4"x4" adhesive aluminum
plate which gives the key to the cata-
log's "color-keying" as well as grade
level symbols.
Our .standard run on each individual
card is 200, giving us one each for the
132 production catalogs and the re-
mainder as a cushion for growth, loss
and replacement. As cards are run off
they are sorted into a special cabinet
containing pigeon holes for each
school. Every two months the cabinet
is emptied and a packet of new cards
sent to each school, thereby keeping
them up-to-date and posted on addi-
tions in the department. A special
bulletin on Hoio To File Your Audio
Visxtnl Materials Card Catalog was
prepared by the staff under Miss Land-
fear's direction; it is simple, easy to
follow and has met with favor. Adding
new cards in the school has not proved
a problem.
Now for a few points regarding
attributes of this catalog. Many of
these factors are obvious but perhaps
you can find an item or two that you
can modify and use in your own pro-
gram.
The catalog includes all of the vari-
ous types of instructional aids and
materials held by the department
which serves all levels and schools of
the District.
One of the most unique aspects is
its color-keying. Each card is banded
acro,ss the top with a l/g" colored band
designating what type of material it
represents. For example; a red band
is for filmstrips, blue for study prints,
yellow for recordings, brown for ex-
hibit, specimen and realia materials,
green for slides, and pure white for
motion pictures. Not only does this
make a very attractive catalog, but
actually makes an audio visual teach-
ing aid out of the audio visual mate-
rials catalog itself. .\t a glance it dra-
matically points up that there is much
more to audio visual education than
just motion pictures! It is also of con-
siderable value in helping teachers lo-
Catalog Cards
384
EdScreen & AV Guide — August, 1958
by
William B. Sanborn, Ed.D.
Supervisor, Audio Tlsnal Education,
San Francisto Unified Seliool District
cate quickly a particular type of sub-
ject material without first having to
read all of the card data. The color-
keying is also of value to us in terms
of indicating strong and weak hold-
ings in terms of amount of coverage.
Appearing on each title and subject
card is an objective, descriptive and
critical note regarding the material.
These notations have been prepared
by our own teaching and administra-
tive staff in the District under the
constant all-year previewing program
administered by our Department. All
card copy is reviewed and edited by
this supervisor and Miss Landfear.
The cards note, briefly, the subject
matter coverage and a comment in-
dicating the grade level or aspect of
the curriculum where it is most use-
ful. Notes are also included regarding
any specialized use of the material
in question.
Each card also contains information
common to many catalog cards, such
as the type of aid or material, pro-
ducer, date, in the case of motion
pictures the running time in minutes,
and of filmstrips the number of frames,
series, and the recommended grade
levels by the coding P EL JH SH A
and In-service.
The catalog is primarily for teacher,
not student use, although some very
worthwhile and carefully directed
student activities have centered
around it. In organization it closely
follows that of a standard library card
catalog. Each item is given an appro-
priate Dewey classification number,
and our own material type number,
such as MS for motion pictrues, FS
for filmstrips, etc. The material type
number (MS, FS, etc.) is numerical
under each class, the number showing
how many films, for instance, in the
particular class. For example; No.
598.2MS1, MS2, MS3 shows we have
three different films on birds, and
print copies of each title are indicated
by Cop. 1, Cop. 2, etc., on our control
or shelf list master card. For our sub-
ject headings we use the Sears List of
Subject Headings, but adapt and mod-
ify them as our curriculum needs in-
dicate. Our catalog subject heading
cards were carefully drawn up by our
staff and ordered to meet this need.
The cards themselves are similar in
format to regular library cards, but
again have been adapted to fit our
needs. The title is carried to the left
margin and is followed by the call
number, both underlined. By using a
EdScreen & AV Guide — August, 1958
specially designed Audio Visual Male-
rials Requisition, the schools merely
have to copy the underlined data in
making a request for a particular
item, plus their request dates. This
device by itself has greatly minimized
errors in ordering and makes the cata-
log a more efficient tool.
As each catalog reached the school
it initially contained approximately
15,000 cards, all of which were written,
produced and processed in the Depart-
ment of .Audio Visual Education. Need-
less to say, it has been a major under-
taking to prepare, file, and arrange
these cards and many teachers, admin-
istrators and parent groups have helped
with the final filing. In each second-
ary school the regular audio visual
building coordinator handles the addi-
tions to the catalogs, and in the ele-
mentary and special schools usually
one teacher has accepted this as a
professional responsibility.
In summary, what are the advan-
tages of this catalog? Most important,
it makes readily accessible, in one spot,
and under any given heading or sub-
ject, all of the materials held by the
department. The color-keying is good
psychologically in helping focus atten-
tion on the wide variety of fine mate-
rials available. It greatly facilitates de-
partmental communication with the
teaching staff as to new and current
materials. We no longer contend with
a constant problem of an out-dated
catalog — it is current. Once estab-
lished the maintenance costs are low
and easily adapt themselves to regular
routine processing procedures. Also, it
is invaluable in the elimination of
out-dated, damaged and non-replace-
able materials by allowing us to send
out a list of cards to be pulled and
destroyed. -And last, but not least, a
factor that was a surprise to us. The
public relations aspect of the catalog
was underestimated, not only from an
in-service standpoint, but with the
parents! During the last year we have
been asked to present explanatory pro-
grams on the catalog to a number
of P.T..A. and similar groups.
Audio Visual De-
partment staff
members, Mrs. Vi-
olet Orchard, Mrs.
Alice Simpson, and
Mrs. Geneva Vi-
deen, complete fil-
ing in the last bank
of card catalogs for
distribution to the
public schools of
San Francisco.
Dr. Sanborn holds cards from Cat-
alog concerning materials shown;
Apache baskets, Kachina dolls,
films, filmstrips, etc.
Mrs. Geneva Videen, Preview Con-
sultant, looks up a title in the
Card Catalog.
385
BLUE BOOK OF
AUDIO-VISUAL MATERIALS
33rd EDITION
SUBJECT INDEX
388
AGRICULTURE
404
388
ARMED FORCES
405
388
ARTS & CRAFTS
405
390
ARTS — CINEMA
406
392
BUSINESS EDUCATION
407
392
EDUCATION
408
393
FEATURES and ENTERTAINMENT SHORTS
409
394
GUIDANCE — PERSONAL
413
396
GUIDANCE — VOCATIONAL
417
396
HEALTH & SAFETY
398
HOME ECONOMICS
420
398
INDUSTRIAL ARTS
421
398
INDUSTRY — GENERAL
422
399
INDUSTRY — TRANSPORTATION
422
400
LANGUAGES
427
400
LANGUAGE ARTS & STUDY SKILLS
401
LITERATURE & DRAMA
428
404
MATHEMATICS
404
MEDICAL & ALLIED SCIENCES
431
MENTAL HEALTH & PSYCHOLOGY
MUSIC — GENERAL
MUSIC— INSTRUMENTAL
MUSIC — The DANCE
MUSIC — VOCAL
PHYSICAL EDUCATION & SPORTS
PRIMARY GRADE MATERIALS
RELIGION & ETHICS
SCIENCE — BIOLOGY &
PHYSIOLOGY
SCIENCE — GENERAL
SCIENCE — PHYSICS & CHEMISTRY
SOCIAL STUDIES — ECONOMICS
SOCIAL STUDIES — GEOGRAPHY &
TRAVEL
SOCIAL STUDIES — GOVERNMENT &
INTERNATIONAL RELATIONS
SOCIAL STUDIES — HISTORY &
ANTHROPOLOGY
SOCIAL STUDIES — SOCIAL PROBLEMS
ALPHABETICAL TITLE INDEX Pages 433-438
DIRECTORY OF LISTED SOURCES Pages 440-441
How To Use the Blue Book
Audio-Visual materials of all kinds are listed in the
following pages and are grouped according to the
classifications shown above. For the most part, the ma-
terials listed have been released during the past academic
year, as they were available, and have appeared in pre-
ceding issues of Educational Screen for i^'il-'tS. In addi-
tion, many entirely new materials have been incorporated
in this issue's listings.
The protlucer or primary distributor of each item is
indicated by name or coding appearing in CAPS follow-
ing the title and classification of material. You should
contact such sources for purchase or rental, or any
additional information desired. Addresses will be found
in the Directory of Listed Sources at the end of this
BLUE BOOK.
KEY TO ABBREVIATIONS
mp-^motion picture
fs — filmstrip
si — slide
trans — transparencies
rec — recording
LP — 33-1/3 r.p.m. microgroove record
Tape
min — minutes (running time)
fr — frames (filmstrip pictures)
St — silent
sd — sound
R — rent
b&w — blacl( & white
col — color
Pri — Primary
Int — Intermediate
JH — Junior High
SH— Senior High
C — College
A — Adult
TT — teacher training
386
EdScreen & AV Guide — Auaust, 1958
When you select a sound projector, demand more than just a
machine for showing movies. Use as your standard the new
Kodalc Pageant, Model AV-085, at just $439.*
1 . Easy setups — No muss or fuss for you (or your students).
Film path is printed on projector. Reel arms fold into place;
drive belts are permanently attached. You're sure every
show will be off to a good start.
2. Image brightness— Don't settle for washed-out pictures,
even in hard-to-darken rooms. Get the sparkle and details
that the Pageant's Super-40 Shutter provides— 40% more
light than an ordinary shutter at sound speed.
3. Full range sound— A speaker must be baffled to make the
low tones fully audible throughout the room. The Pageant's
NEW, compact 1 1 x 6-inch oval is baffled in an attractive
case that forms the cover for your projector.
4. Permanent lubrication— The most common cause of pro-
jector failures is improper oiling. You never have this dif-
ficulty with a lubricated-for-life Pageant. It's always ready
to go when you are!
amplifier are rugged, help make this unit compact and easy
to service. You can easily move it from room to room, set up
to show almost anywhere.
6. Fidelity control —This feature is important because a sound
track can be on either side of a film. Only with a focusing
control like the one on the new Pageant can you get the
optimum sound, no matter which side the track is on.
7. Protection against wear— The pulldown claw moves the
film 28,800 times during a single showing of a 20-minute
movie. A tungsten carbide tooth on the new Pageant makes
this part virtually wearproof.
8. Grounded power cord — New 3-wire cord (complete with
adapter for 2-wire outlets) meets electrical codes in all
locales.
This exceptionally fine projector is
only $439. Ask a nearby Kodak Audio-
Visual Dealer to demonstrate the AV-
085. Or, write for new Pageant book-
let giving all the facts.
5. Rugged and compact— Printed circuits in the new 8-watt *Lisi price subject lo changr wiihoui noiicf.
EASTMAN KODAK COMPANY, Dept. 8-V, Rochester 4, N. Y.
EdScreen & AV Guide — August, 1 958
387
TO GET MORE INFORMATION
If you wish further information about any of the following materials, use the Reader's
Service Coupons on pages 441-442 or write EDUCATIONAL SCREEN & AUDIO-
VISUAL GUIDE, 2000 Lincoln Park West BIdg., Chicago 14, Illinois. We shall be
happy to forward your requests to the sources of these materials.
Prices given for audio-visual materials are subject to change. Check with the pro-
ducer or distributor of a particular title for the latest sale or rental price.
AGRICULTURE
America's Forms: $12 Billion Problem fs
NYTIMES 58fr si bCrw $2.50. Ever-
increasing production of form com-
modities and the steadily shrinking
role of the farrrver; Impact of the ma-
chine revolution; ramifications of the
problem of surpluses; "parity" and the
Soil Bank.
Con We Solve the Form Problem? mo
20TH 20min sd bCrw $90. Today's
agricultural surpluses, according to the
film, result from the planting of more
land and the use of newer equipment
in World War 1 1 . Farmers need to be
given a fair return and at the some
time surplus stocks must be reduced.
Enemy Underground mp MODERN 1 3min
sd col free. Cotton growing problems
and solutions.
Eradicating the Khopra Beetle mp USDA
14mln sd col. Striking scenes of con-
trol measures for the world's worst pest
of stored grain.
Farm Fathers 5fs LONG si col $22.50 ea
$4.80. Work on wheat, truck, fruit,
cotton and dairy farms as seen through
the eyes of children living there. Pri
Int
Farm Machines for a Land of Plenty fs
VEC 36 fr si b&w $3.50. Development
of power machinery that revolutionized
American farm methods and raised the
standard of living In America to the
highest In the world.
Fruits for the North mp MINNESOTA
20 min sd col $160. Efforts of scien-
tists In breeding fruits adopted to the
northern climate of Minnesota where
early pioneers found only wild plums
and Inedible crabapples.
Hold Your Horses mp MODERN 22min sd
col free. Molntenonce problems of
form tractors.
How to Make, Store and Feed Quality
Silage sfs MEREDITH 56fr LP sd col
$6.95. Planting, seeding, mixing, pre-
serving, harvesting, storing, feeding
and mechanizing the handling of silage
as a major source of digestible protein.
Japanese Beetle mp USDA 1 3mln sd col
& b&w. History of the pest and tested
methods of battling the beetle; Fed-
eral and State control programs and
quarantine regulations.
Land Changes mp USDA 14min sd col
loan. How wornout land acquired for
notional forest purposes wos improved
by reforestation, protection, and proper
management.
Morketing Farm Products mp USDA 17
min sd col loan. To promote world
marketing of U. S. form products, De-
portment of Agriculture Attaches serve
OS eyes, ears, and voice of Americon
Agriculture in 60 foreign locations.
Promotional efforts shown.
388
My Conservation Reserve Acres mp USDA
5min sd loon. Story of how o former
and the local Soil Conservation Service
technician work out o plan for por-
ticipoting in the conservation reserve
part of America's Agricultural Soil
Bank Program.
New Look at Electric Farming mp USDA
1 Omin sd col loan. Uses of electricity
In modern form production and the
farm kitchen.
Old Mac Donald mp MODERN 27min sd
col free. Story of meat, milk and egg
production on a modern form.
Our Magic Lond mp USDA ITmIn sd col
or b&w loan. No greater magic exists
than the wonder of life itself — a seed
dropped in the earth magically push-
ing through the soil to become a stalk
of full-kerneled corn or a fine tree
sheltering and feeding the wildlife of
the forest. Nature asks only man's
efforts in conservation.
Story of Colifornta Agriculture mp AVIS
ISmin sd col $150. Beginning with the
days of the Spanish padres, through
the gold rush and the coming of the
railroad, agricultural development is
depicted.
Story of John Porter mp NCA 25min sd
col free. Careers in the field of horti-
culture explored. Shows men and
women continuing the seorch that re-
sults in new discoveries in breeding,
growing, harvesting, ond marketing
fruits and vegetobles. SH.
Successful Farming^ fs . (series) MERE-
DITH si b&w. Titles include: How To
Build Fence 43fr $3.50; How to Save
More Pigs 34fr $2.25. SH C A
Western Carrots & Western Head Lettuce
2fs WGA 50 & 54 fr col $2,50 ea.
Int.
Whot is 0 Form Worth mp USDA 1 9min
sd col loon. A young form tenant cou-
ple views on appraisal demonstration.
For more inf ormotion circle 11 3 on coupon
ARMED FORCES
Armed Forces Films A catalog listing
hundreds of fine films that may be
borrowed, at no cost other than return
postage, may be obtained by writing:
Department of Defense,
Office of Public Information,
Audio-Visual Div., Room 2E791,
Pentagon,
Washington 25, DC.
Army, Navy, Air Corps and U, S. Ma-
rines film distribution centers, as in-
dicated, should be contacted directly.
Full particulars are given in the gen-
eral Armed Forces Films catalog Ad-
ditional titles are released through
the U. S. Office of Education, Visual
Education Service, Washington 25
D.C,
Corporal Story my ASSOCIATION Hmin
sd col or b&w free. Development and
test-firing of the Army's rocket-pow-
ered, surface to surface guided missile
and what this new weapon means to
Americo's defense.
Defense and Disarmament fs NYTIMES
59fr si b&w $2.50. Quest for the re-
duction of ormoments that has been
intensified as a result of the dread
weapons of the Atomic Age and the
ever-Increasing burdens of national se-
curity; changing defense patterns; vital
issues of global strategy and notional
defense.
New U.S. Air Force Films 8mp UWF
Thunderbirds (14min sd col) shows
jets in action stunts; Winged Wizardry
(3min sd) shows more jet tricks In
formation; Sentinels in the Air ( 1 5min
sd) emphasizes role of Air Force Re-
servists; Techniques in Aircraft Fire-
Fighting ond Rescue (29min sd col);
Air Force News Reviews numbers 1 1 ,
12, 15, 16.
Revolution in the Navy mp MH 55min
sd $195. Effects of atom power and
guided missiles on the U. S. Navy.
ARTS AND CRAFTS
Adventuring in the Arts mp CSA 22min
sd col r $4.25. Girl Scouts, inspired by
visit to county fair, embark on many
creative arts and crafts projects. JH
Alaskan Eskimo Arts 24sl ART COUNCIL
$18. With written commentary.
American Painters 1815-1865: Part I.
45 si ART COUNCIL. $34. From
Boston Museum of Fine Arts Karolik
Collection, shows still-life, portraits,
genre, marines, primitives. Written
commentary.
American Painters 1815-1865: Part II.
31 si ART COUNCIL. $24. Also from
Karolik collection, shows landscapes.
Written commentary.
Appreciation of Pictures (series) 1 2fs
BOWMAR col single-frame set $55
ea $6; double frame $75-$7,50. The
Artist's Medium; Line and Linear
Construction; Space-, Volume and
Tone; Movement and Colour; The
Content of Art; Religious Art — Sym-
bolic; Religious Art Combined with
Realism; Idealism; Realism — Portrai-
ture; Genre and Still Life; Man's En-
vironment; Modern Art. (Visual Pub-
lications, Ltd., London, England) SH C
Art and You mp FA 10 min sd b&w $50
col $100, Art as a way of expressing
our feelings and thoughts. People, na-
ture, world In art. For appreciation
and creative exercises Int.- — HS
Art Council Aids (additions) si 2x2 Ko-
dachromes. Australian Bark Painting
(8) $6; Primitive Indonesian Art (13)
$9.50; Alaskan Eskimo Arts (24)
$18; American Painters 1815-65 —
Karolik Collection Landscapes (31)
$24; Portraits, genre, etc, (45) $34,
Art in the Western World mp EBF 30min
sd col $360. Artistic production from
the XIII to the early XX century is
related to historical and cultural trends
of its times. Eighty works of art in
the National Gallery at Washington
are featured. SH C A
The Art of Leather Carving mp SUL-
BRUCE 20min sd col $160 b&w $90.
Joey Smith, expert craftsman, demon-
strates professional results with kit
of only nine basic carving and stamp-
ing tools. JH — A
I
The Art of Rouault 6fs LIFE col $30
(set), $6 ea. Brilliant paintings cre-
ate 1893-1952 in rich beauty of their
original colors, also the stained glass
windows designed for the chapel at
Assy. SH— C
Art Slide Sets si ART COUNCIL 2x2 Ko-
dachromes with written commentary.
Primitive Art, Children's Art, Foreign
Poster Art, Design Elements, Modern
Jewelry, Historic Textiles, Japanese
Masks, Prints, Toys.
Australian Bark Painting. 8 si ART
COUNCIL $6. Map and printed com-
mentary included.
Child Art and Nature Series 3mp BAILEY
6min sd col $165 (set of 3) ea. $60
r $3. Children in the films interpret
their own experiences by using inex-
pensive art materials. Titles: Birds
and Etching, Insects and Painting,
Weeds and Mosaics. Produced at Uni-
versity of Wisconsin. Prim. C A
Children Who Draw mp BRANDON 44
min sd. Delightful ond perceptive por-
trayal of smoll children's thoughts and
octions OS reflected in the pictures
they design. Photographed in Japan.
Cornelius Krieghoff fs NFBC-BOWMAR
59fr col $5. Captions and Manual.
Dutch artist's paintings of French-
Canadian life of 19th century. For
both art and history. SH
Cubism mp CINEMA 16 17min sd col
r$12. Aims and techniques of this
school of art explored in a con-
sistently provocative survey featuring
many outstanding Cubist paintings
from European museums unknown in
this country, accompanied by an
authoritative English narration.
Design Sources: Human Face and Figure
fs VEC 28fr si b&w $3.50. Some of
the many ways in which the figure and
face may be used as a source of de-
sign problems.
Design Sources: Living Things fs VEC
30fr si b&w $3.50. Over 100 differ-
ent designs motivate the student's cre-
ative expression.
Drawing a Portrait mp EBF 1 Omin sd col
$120. Eliot O'Horo sketches on ellipse
on paper and then draws o facial hoop
to orientate face ond features. He
then draws the eyeline and locates the
eyes. Other steps in drawing ore care-
fully delineated. SH.
Educational Miniatures LIBRARY $5 per
set of 32. Two-inch high plastic fig-
ures of people in colorful native cos-
tumes from around the world.
Exploring Art Systems mp PORTAFILMS
sd col $100. What are "systems?"
An artist may approach design in
many ways. The same figure is ren-
dered according to a variety of systems.
In each the artist explains just what he
is doing — and why. TT SH C A
French Pigintings in European Collections:
Late Nineteenth Century tr Modern —
Loan collections of 30 and 20 paint-
ings, respectively — FACSEA loaned
by subscription. Fine color reproduc-
tions mounted on groy boord under
plastic. 15x20 to 25x30 inches.
Goya mp HARRISON 20min sd b&w
$110. Life of the artist told through
his work. Original score composed and
played by Vincente Gomez, Guitarist.
SUPPENLY
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With the exclusive all-glass reflecting system, this guarantees a sharp, crisp
image on the entire screen. . . edge to edge. . . corner to corner.
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with shades up. The entire system is cooled by a quiet, motor driven fan...
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STURDY, PORTABLE The projector is built of rugged, light-weight, lifetime
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EdScreen & AV Guide — August, 1958
389
How To Embed Specimens in Liquid
Plastic fs SYRACUSE 53fr si b&w.
Clarifies understanding of the process
especially for those who have had
some slight experience with it. TT
SH A
How to Moke a Simple Loom and Weave
mp EBF 16min sd col $150 b&w $75.
Shows how to construct a loom from
scrap wood; methods of planning,
measuring, constructing; using inex-
pensive materials creatively; proper
care and use of tools and materials.
Int.
How to Make and Use a Diorama mp
MH 20min sd col $200 b&w $100.
Numerous examples and construction
details show how these aids may enrich
classroom instruction.
How to Make a Starch Painting mp EBF
12min sd col $125 b&w $62.50.
Shows how easily inexpensive mate-
rials, such as ordinary sforch mixed
with paint, con be used to develop an
interesting craft with a variety of
practical applications. Int.
How to Paint in the Chinese Way mp
ATHENA lOmin sd col $110. Process
of rubbing sticks of pigment in shal-
low pans of water produces the water
colors used. The artist then plans her
picture. The picture Is created using
color mixed on the brush as well as on
the palette. All work is completely
free hand. Makes clear the Chinese
theory of composition. Done by Ma-
dame Yee Ping Shen Hsu.
Ink and Ricepoper mp CONTEMPORARY
I6min sd col $175 r$15. Making of
a woodblock print by Lowell Noeve
from preliminary sketch to finished
rice paper.
Leonardo da Vinci and His Art mp COR-
ONET l3'/2min sd col $125 b&w
$68.75- Leonardo's drawings, work-
book sketches, studies and paintings
are woven together with Florentine
scenes and Tuscan landscapes. JH, SH,
C, A
Line mp PORTAFILMS lOmin sd col
$100. From a clear, simple explana-
tion of the basic qualities of lines,
proceeds to explain other secondary
qualities which lines may have. Dif-
ferent ways lines may be created in
art are shown. Most of the film is in
animation. Original musical score. SH.
Modern Art (series) 3mp BAILEY ea
7min sd col set $165 ea $60 r$3 ea.
Cubism — Impressionism — Non-Objec-
tive Art. SH C A
Mosaics For All fs IFB col 3 strips with
manual $18, single $6. Individual
titles: "Easy Ways — Inexpensive
Ways," "Greater riches through va-
riety in tessare and cements," "New
experiments with melted bottle glass."
Creative work by students at Immacu-
late Heart College, Los Angeles, all
ages.
Natural Color Photo Murals LIBRARY
PRODUCTS. Size 30"x40" at six for
$14.50; fromed $25. Titles include:
Stone Bridge, Fall Brook, Great Patri-
ots, Winter Bridge, Village Church,
Birch Trees (Winter), Red Maple,
Winding Road, Birch Trees (Fall),
Easter Lilies. Each $2.50.
Open Window mp IFB I8min sd col $195
r$ 12.50. A journey through the coun-
tryside of five lands as their greet
painters hove seen it during five cen-
turies in the development of landscape
painting. Belgium, France, Luxem-
bourg, Netherlands, ond the United
Kingdom are depicted.
Out of a Chinese Painting Brush mp
ATHENA lOmin sd col $110. Chi-
nese mastery of brush-work in water
color technique and the poetic inter-
pretation of nature as shown by Pro-
fessor Chang Shu-Chi.
Painting a Portrait mp EBF 1 Imin. sd col
$120. Eliot O'Hara demonstrates
effective watercolor techniques for
achieving a successful likeness.
Paintings in the Metropolitan Museum of
Art fs BUDEK 52fr Italian painters,
mainly of the XIII and XIV centuries.
Giotto, Bernardo, Daddi, Taddeo Gaddi
and Spinel lo Aretino are represented. C
Painting Pictures About People mp IFB
20min sd col $118. Action centers on
an instructor illustrating the possibili-
ties of different experimental tech-
niques in using tempera. The demon-
strator uses sponges, large varnish
brushes, spools, and other tools to
achieve different effects. In the last
half of the film students of all ages
are seen making pictures of people.
Passe Portout Framing mp INDIANA
lOmin sd col. Illustrates the step-by-
step procedure of framing flat and
three-dimensional materials by this
method.
Pattern for a Sunday Afternoon mp
CINEMA 16 8min sd col r$8. Brass
filings, paints, burlap, paper cut-outs,
and sequins are used for an exuberant
and brilliantly colorful experiment in
free self-expression.
Prehistoric Images (First Art of Man)
mp BRANDON 17min sd col. An ex-
citing demonstration of the art of giv-
ing life and movement to the world of
prehistoric man, as seen in the cove
drawings of France and Spain.
V I
^
A simple straightforward
explanation of these styles
y of modern painting —
;^ CUBlS^A•^
-^WSSIONISMr
5 NON-OBJECTIVE^
Produced by Wayne Thieboud, Socra-
mento Junior College, using fine paint-
ings from museum collections. Each film
7 minutes color, rent $3.00, sole $60.00;
series $165.00. Order
your prints today.
v.^ BAILEY FILMS, INC.
6509 DE LONGPRE AVE. HOllYWOOO 2a, CAIIF.
The Renaissance (Its Beginnings in Italy)
mp EBF 26min sd col $270 b&w $135.
Painting, sculpture, architecture, pho-
tographed entirely in Italy and France.
JH SH C A
Seven Cuideposts to Good Design mp
LdR 14min sd col $150 r$10. Prin-
ciples— function, humanization, mate-
rial, shaping process, structure, econ-
omy and appearance- — as applied to
design of articles in everyday use. SH
C A
Simple Silk Screen Techniques fs SYRA-
CUSE 50fr si b&w. Types of work
done, materials and methods. SH A
Stik-a-Letter Gummed Letter Sets $6. 50
per set for 1,454 letters 1 Vz" size;
1,120 in 2" size. Available in Law-
rence Condensed or Benton Bold in
block, white, red, yellow, blue, green,
or gray. Packaged in 71 miniature in-
dexed folders including caps, lower
case, numerals, and punctuation
marks.
Successful Exhibit Ideas fs POCKET 81fr
si b&w $4.50. Wide variety of ex-
hibits by health and welfare organiza-
tions, emphasizing inexpensive tech-
niques usable by any community
group. JH SH A
Time Painting mp EFLA 21min sd col
$185. Lewis Rubenstein, Vassar Art
Department, gives ancient Chinese
scroll painting art a modern approach.
His paintings, wound on spindles, are
mounted in shadow boxes and as un-
wound give viewer the feeling of see-
ing a journey through the eyes of the
creative arist. SH C A
Treasure for Your Table mp UWF 27min
sd col free. The making of silver,
china, and glassware by craftsmen in
the factories of Towie, Lenox, and
Tiffin.
Window on Canada: An Interview with
Normon McLaren mp IFB 3 Imin sd
$135 r$12.50. McLaren explains and
illustrates some of his film techniques
including honddrawn sound, painting
directly on film, creating movement
from o single painting.
ARTS -CINEMA
Adventures of • mp HARRISON lOmin
sd col $120. An animoted color car-
toon. The story is a condensed ac-
count of the lilFe of on average con-
temporary human being; symbolized
by the figure "*".
The Chinese Village mp COLWIL 1 Imin
sd col $65 r$3. Filmograph technique,
with antique Chinese wallpaper char-
acters as subject matter, presents leg-
end of the mountain town where
stands the lotus tree, symbol of peace.
SH C A
Concert for Clouds mp PORTAFILMS
9min sd col $95. Integrated visual
action and music tells a story of
clouds gathering mistily over a moun-
tain range, then boiling up into thun-
derheads, and then receding before
the setting sun. SH C A
Creating Cartoons mp BAILEY lOmin sd
b&w $50. Animated demonstrotion of
the elements of cortooning, showing
how to draw expressions by observation
and simplification, how to express
movement, and how to exaggerate for
effect and humor. JH
The Day Manolette Was Killed mp
BRANDON 19min sd b&w $100 r
$7.50. Barnaby Conrad's bullfight
390
F,-ic:^,-o,=
documentary. Good example of film-
ograph technique; stills are woven
effectively into a pattern that simu-
lates movement. SH C A
Dramatic Arts fs WED 5 series si col
Scenery Construction 7 fs $38.50;
Lighting tor the Theatre 3 fs $16.50;
Working Aids for the Theatre Tech-
nician 3 fs SI 6.50; Creek and Roman
Theatres of the Ancient World 5 fs
$32.50; History of Costume 2 fs $11
HS C A
8x8 mp CONTEMPORARY SOmin sd col
r $75-$ 1 00. Freudian blending of
beauty and the bizarre in Hans Richtcr
"chess sonata." A
Eisenstein's Mexican Film: Episodes for
Study — Port I mp MMA about 2hrs-
$25. Summarizes Eisenstein's film
plan and restores fragments of the un-
finished Que Viva Mexico. Also In-
cludes material from the Prologue and
from Sondunga, Fiesta, and Moguey.
Freight Stop mp CINEMA 16 lOmin sd
b&w r$5. A poetic documentary not-
able for its creative editing conveys
the sounds, images, and peculiar nos-
talgia of a visit to a small Kansas
railroad center.
Harlem Wednesday mp HARRISON 10
min sd col $120. "A fascinating job
of combining the paintings of Gregorio
Prestopino with a jazz sound track by
Benny Carter": Bosley Crowther. SH
C A.
The History of the Cinema mp BRAN-
DON 9min col $120 r$ll. Droll, sa-
tirical animated film on the develop-
ment of the movies "from praxinoscope
to cinemascope" that poses a serious
question of form versus content.
Ideas and Film mp TELE-CINE 11 min
sd col $79.95. Illustrates industrial
applications of motion pictures and
providing examples of the use of tele-
photo lens, micro photography, time-
lapse, and slow motion.
Let's Take Pictures mp RIKEN 1 3mln sd
col free- Problems of picture taking
from fast-action shots to glamour por-
traits with information on lighting con-
ditions, films, and techniques.
Magic Box That Remembers mp EK 1 6
min sd col free. The old and the new
in picture taking — from sixty-pound
cameras to Brownies, from flash pow-
der to midget bulbs, and from wet
plotes to todoy's color film and paper
— ore dramaticolly contrasted.
Make a Movie without a Camera mp
BAILEY 6min sd col $60. Uses the
technique of Norman McLaren to show
how motion pictures can be created by
drawing and painting directly upon
exposed film or leader.
Moment in Lore mp CONTEMPORARY
9min sd col $125 r$ 10. A boy and girl
in love experience the sensation of
flying through the clouds, move
dreamily under woter, appear and dis-
appear in magic ruins; the climox is a
passionate dance, the ending quiet
and tender.
Momma Don't Allow mp CONTEMPO-
RARY 22min sd bCrw. Candid camera
excursion to Jazz Club where a mixed
gathering meets the Teddy Boys and
their girls. Produced by British Film
Institute Experimental Production Com-
mittee- A
Museum of Modern Art Films Extensive
collection of film classics of exceptional
artistic and historical importance. Send
for catalogs and exhibition terms.
Nice Time mp CONTEMPORARY 19min
sd b&w r$15. Search for amusement
on a Saturday night; London, Picca-
dilly Circus, "the statue of Eros . . .
aptly . . . dominates the scene." A
Now — Color for You mp EK 22min sd
col free. Step by step, explains tech-
niques in shooting pictures on Kodak
Ektocolor Film, Type S, and the making
of prints on Kodak Color Print Ma-
terial, Type C.
On Seeing Film . . . and Literature mp
use 17min sd b&w $90 r $3. Univer-
sity produced, from film made behind
the scenes during production of Bridge
on the River Kwai; basis on which
English and literature teachers can
foster cinema appreciation. Believable
events, characters and conduct com-
bine to make a memorable experience.
TT SH C
Paul Tomkowicz, Streetcar-Switchman mp
CINEMA 16 lOmin sd b&w r$7. An
outstanding poetic documentary in the
best tradition of humanist film mak-
ing. A poignant evocation of the
thoughts and feelings of an old man,
as he works in a city street during a
wintry night.
Sure Shot mp STERLING lOmin sd col
free. Counsel on lighting, subject
placement, camera angles, etc. for the
photographer. JH-A
Sylvania on Safari mp STERLING 30min
sd col free. "Shooting" wild animals
with a camera. JH-A
Together mp 50min CONTEMPORARY
sd b&w r$50. London's East End
grimly seen through eyes of two deaf-
mute dockhands- A British Film Insti-
tute Free Cinema release, premiered by
Cinema 16 and the Museum of Mod-
ern Art. A
Some BUY-Some RENT
from CECO* ^m
Colortran Grover
Masterllte Convertable
Holds PAR .S6 or PAR 64 Bulbs.
Weighs 5 lbs.: equals performance
of 5000 watt bulb with just PAR
64 500 watt and converter. Uses
less than ID amperes current at
3200° Kelvin!
$36.75 less bulb
$5.30 PAR 56 Bulb
$10.75 PAR 64 Bulb
Some Tilm makers prefer to buy outright
essential photographic equipment for their
studios. Others find it more economical
to rent and charge it off as an operat-
ing expense. Whatever your requirement,
CECO offers you the world's greatest assort-
ment of professional cameras, accessories,
lighting, sound and editing equipment.
PLUS expert consultation on how to get
what you want on film within
your budget. Whether you're a
Pro or Semi-Pro, see CECO.
Arrlflex 16
Includes three-lens DIVERGENT turret, reg-
istration pin movement, side pressure rail,
and quickly interchangeable motors. Reflex
viewing system permits viewing and focusing
through taking lens while camera is operating.
Accepts 100 ft. daylight loading spools and
accessory 400 ft. magazines.
'CECO trademark of Camera EquipmentCOmpony
FRANK C. ZUCKER
(£flmeRfl €c^uiprn€nT (5.. inc.
Dept. E 315 Well «rij ii H T 36. It » JUdwn 6 1420
3Smm Professional
Film Viewer
Easy threading, portable, will not
scratch film. Views film left to right
on large brilliantly illuminated
screen. Sound Reader and/or Coun-
ter easily attached.
16mm Model $350.00
35mni Model $500.00
EdScreen & AV Guide — August, 1958
391
BUSINESS EDUCATION
Better Typing at Your Finger Tips mp
MODERN 30min sd col free. Stresses
right versus wrong fundamentals in
sequences which combine humor with
demonstration. Shows Norman H.
Soksvig, former world's champion
speed typist at the keyboard.
General Business Series 6fs MH ea about
35fr si bCrw $30 ea $5.50. Correlated
with the text General Business for
Everyday Living by Price and Mussel-
man. Looking at Business Careers (33
fr), Succeding in Your Career (35),
Tronsportotion and Modern Life (35),
Communication in Modern Life (35),
Business and Government (34), Using
Travel Services (35). SH.
Just a Hint of a Tint mp DuPONT 21min
sd col free. Psychology of using "soft"
rather than "hard" words in selling —
not "dye" or even "color" but "subtle
shades" and "just a hint of a tint." A
Mimeographing Techniques mp BAILEY
15min col $150 b&w $75. Shows
correct methods of typing stencils, op-
erating machines, using the mime-
scope, color mimeographing. SH C
Business Ed.
EDUCATION
Audio- Visual Communication (series) fs
BASIC si col. Effectiveness of Audio-
Visual Materials (45fr); How To Use
a Teaching Film (43fr); Teaching by
Television (51fr). For teacher train-
ing and to stimulate discussion.
Audio-Visual Communication 3fs BASIC
col $20.25; separately @ $6.75.
Wm. H. Allen research consultant.
Effectiveness of Audio-Visual Mate-
rials; How To Use a Teaching Film;
Teaching by Television.
Better Bulletin Boords mp INDIANA
13min sd col. Describes various uses
of the bulletin board, indicating how
to locate ond mointoin it for instruc-
tional end reference purposes; selec-
tion of materials for construction and
display.
Bulletin Boards: An Effective Teaching
Device mp BAILEY 1 1 min sd col
$100. Shows how attractive bulletin
boards can be designed and how they
are made to function as an effective
educational tool.
Children Make Their Own Plays fs BOW-
MAR 60fr b&w $3. Captions and
manual. Innate sense of drama guides
class to choice and preparation of a
play as a natural means of self-expres-
sion. CNFB prod.
Day in the Kindergarten fs ELK INS si
b&w $1.50. Kindergarten program of
the Richland School District, Shaffer,
Calif. PTA, Teacher Training.
Democracy's College mp lOV/A STATE
25min sd col free. A hundred years of
college history, and its contributions to
education today. SH A
Dickie Builds a Truck mp WED 11 min
sd col $100. Six-year-old's use of
basic hand tools in making a simple
truck in school, in furtherance of pri-
mary grade unit on transportation
Pri. Teacher Tr.
Education '57 mp UWF 30min sd b&w
$58.67. Review of pressing problems
of the American public schools. TT
C A
392
Education in America: the 17th & 18th
Centuries mp CORONET 16min sd col
$150 b&w $82.50. Early New Eng-
land laws; the Northwest Ordinance.
Dame School, Latin Grammar School,
church schools, pauper schools, colo-
nial colleges. C A
Education in America: The 19th Century
mp CORONET 16min sd col $150
b&w $82.50. Westward movement;
the change to secular education;
American textbooks; rise and decline
of the district school; Civil War; com-
pulsory attendance laws; tax support;
teacher training institutions; contribu-
tions of Webster, McGuffey, Hawley,
Mann. C A
Education in America: 20th Century De-
velopments mp CORONET 16min sd
col $150 b&w $82.50. Effects of in-
dustrial revolution; influence of Her-
bart, Binet, Dewey, Thorndike; gradu-
ate education; consolidated school-
junior high; the Depression; Federal
Aid; the G.l. Bill; recent Supreme
Court decisions. C A
Educational Exhibit Techniques (series)
fs OSU si col ea $4. The Diaorama
As a Teaching Aid; A Simple Exhibit
Technique; Making Geographic Mod-
els; A Parade of Bulletin Boards. TT
A
Flannel Boards and How to Use Them
mp BAILEY 1 5min col $150. How to
make simple flannel boards and how
to use them effectively in many class-
room situations. Teacher training
French Kindergarten 53sl LAMBERT
$13.25. Children going to school-
educational games; outdoor classes;
lessons in drawing, painting, writing;
physical education; recess; hygiene;
medical core; lunch and nop; leav-
ing school; bock home.
French Lycee 40sl LAMBERT $10. Stu-
dents arriving at school; lycee build-
ings; classes in literature, chemistry,
geography, mathematics; going home
along the Seine; visit to the Science
Museum; evening home work.
French Universities and Their Pursuit of
Freedom FACSEA loaned by subscrip-
tion. Documents prepared by the Bib-
liotheque Notionole and the Musee
Pedagogique, grouped chronologically
and by theme. Includes 250 photos
and focsimiles, unmounted, and 8
plaster costs of university seols.
Give Them a Chance mp EFLA 12min
sd b&w $60. Education of the re-
tarded child — reading, arithmetic, art,
music, class projects. C A
Gregory Learns to Read mp WAYNE
28min sd col $235 b&w $135. Teach-
ing of syllabication and dictionary
skills, structurol onalysis, word recog-
nition techniques, phonetic analysis.
Croup Method in Science mp PETITE
11 min sd b&w $60 r$5. A new ap-
proach to science teoching in opera-
tion in a public school class — ^ said to
improve instruction and save money.
The Key mp CAR 26min CAR $135.
The story of the first deaf, dumb and
blind person educated by Dr. Samuel
Howe, director of the Perkins Insti-
tution for the Blind. Child of 12
learns to read, understand, think
Kevin McCarthy, Beverly Washburne
TT, A, C, SH.
Loura Zirbes Recordings on Teaching
ond Learning 22 tapes OSU recorded
ot 7.5 inches, single track. Child De-
velopment (4 topes available 8-24
minutes in length, priced at $3.00 to
$4.50), Creative Teaching for Creo-
tive Thinking and Living (3), The
Curriculum (6), Guidance (4), Lan-
guage Arts (2), Teacher Education
(3).
Let's Build a City mp AVIS 12min sd col.
A group of students studies its com-
munity government, and on basis of
field trips and other studies "builds"
its own model town. El JH Teacher
Training
Looking Beyond: Story of o Film Council
mp NFB(i 1 9min sd b&w. Story of the
formation of a film council in a small
Canadian town ond its activities.
New Life for the Physically Disobled
2r tape HANDICAPPED 13 & 21 min
loon. Radio documentaries designed to
tell professional personnel and lay
audiences how the vocational prob-
lems of handicapped men and women
can be met.
Not by Chance mp NEA 28min sd col
$275 b&w $175. Current practices in
teacher education, such as admissions,
classroom instruction, campus life,
guidance activities, observation, ond
directed student teaching depicted in
following the preparation of Donna, a
prospective teacher of high school sci-
ence. Shows a highly skilled, under-
standing, and professional teacher at
work in the opening sequences.
Operation of the Bell and Howell Sound
Projector: 2nd Version mp IFB llmin
sd b&w $55. Covers proper methods
of setting up projector and speaker,
threading and operation, cleoning, lu-
brication, changing of fuse ond lamps.
Parents of a Stranger mp CAR 25min
$135. Little girl, born deaf, learns to
communicate at the John Tracy Clinic,
so she is no longer a "stranger" to
her loving parents. Teacher Training,
A, C, SH
Phonics: A Key To Better Reading (se-
ries) fs SVE si b&w set (6) $28.50
with 88p guide. First in series. Let's
Start With Key Words, sold separately
$5. Other titles — Make Words Work
For You, Your Eyes and Ears Are Good
Helpers; Vowel Sounds Help You;
Test Yourself on Sounds, Help Your-
self Read. TT El
Planning a School Library mp REMING-
TON-RAND 23min sd col free. Dem-
onstrates the purpose and use of
furniture, correct space ollocotion, ar-
rangement of various types of equip-
ment, and the need for correct lighting
effects and floor coverings.
Profiles of Elementary Physical Education
3mp CORONET total length 32 min.
sd col $300 b&w $165. Teaching
Phys. Ed. in kindergarten and elemen-
tary grades, based on program of the
Cleveland public schools. C
Reach into Silence mp BELTONE 14min
sd col free. Filmed ot the John Tracy
Clinic, Los Angeles, showing methods
used to train teachers for the difficult
job of helping deaf children to speak
— with emphasis on the satisfoctions
of hearing o deaf child speak his first
word.
Satellites, Schools and Survival! mp NEA
28min sd b&w. Free, through state
education associations. Produced as a
television interview program featuring
Vice-president Nixon, H. Rowan Cai-
ther Jr. (Ford Foundation), Senator
Lyndon B. Johnson, James R. Killian,
Jr., and Willard Civens. Shows close
relationship of the American system of
education to survival as a free nation.
FH^rrpon Tt AV C i,At:
interviews supplemented by dramatized
section on our schools since 1 900 and
a present-day science class at work.
JH SH C A
Section 16 mp NEA 14min sd. Traces
the history of public educotion in
America from the Dame Schools of
early New England through the colo-
nial schools of Pennsylvania, the one-
room schools of the Middle West, the
mission schools of the Far West, the
accomplishments of Horace Monn and
other leaders in education, up to the
public schools of today. Narrated by
Raymond Massey.
Signs We See Sfs LONG si col. Various
types of signs — road, street, warning,
advertising, etc. — for remedial read-
ing, tachistoscopy, driver education,
language. El-A
Society of Children — 6-7-8-Year-Olds
mp NYU 30 min sd b&w $1 35. Unre-
hearsed pictures and sound of primary
grade children. Croup cohesion and
exacting standards of conformity are
viewed as vestibules to the later "gang
age." This is Part III of the Vassar
College Studies of Normal Personality
Development series. C A
So . . . This is P.T.A.? fs PIX 32fr si
b&w $5. Gently satirical use of the
famous Bannister baby pictures; com-
mended by PTA magazine. Compan-
ion fs uses similar pictures with dif-
ferent captions to kid industrial train-
ing directors. A
Space for Learning mp REDWOOD 15min
sd col free. Safer, functional school
design to meet increasingly complex
function of today's classrooms. Con-
tribution of redwood. C A
Stranded mp CAR 26min b&w $126.
Bette Davis plays the rural school-
teacher who keeps her charges from
panic with songs and games when they
are snowed in by a blizzard. TT El
Tachistoscopic Filmstrips 1 7sets LEARN-
ING av cost $30 per set of 12. In-
stant Words I & 11; Phonics Practice I
(vowel sounds) II (Consonant
Blends); Prefix Mastery; Suffix Mas-
tery; Building Blocks of Vocabulary;
Word Mastery; Number Recognition;
Seeing Skills; Reading Mastery; Read-
ing Development; Instant Word
Phrases. Thoroughly graded.
Tachistoscopic Teaching Techniques fs
LEARNING si b&w $3. The how,
when, where and why of I I I — lesson
plans, classroom arrangements, types
and speed of exposure at various grade
levels and subject areas. Guide. Text-
book.
Teachers? mp DAWSON 13min sd col
b&w. Contrasts attitude and tech-
niques of four types of classroom
teachers. Satirical. Provocative.
Tools for Teaching Games STRATCO
$15. Three sets of "flats" for story
development, an assortment of 3-D
models, colors, shapes; LP recording
of singing and story games teaching
safety, color, independence in dress-
ing, etc. TT K-1
We're All in the Same Boat fs UN 97fr
si col $3.50. Role of the UNESCO
teacher training center at Patzcuaro,
Mexico. C A
FEATURES, AND ENTERTAINMENT
SHORTS
Albert Schweitzer mp LdR 80min sd col
lease $500 r$60 b&w $350 r$45.
Cinema biography of Nobel Peace
Prize winner; narrated by Frederic
March and Burgess Meredith; Acad-
emy Award for best documentary film
1958. JH SH C A
All Mine To Give mp IDEAL 102min sd
col r$26.25. Based on true-life com-
edy drama of 1 2-year-old boy, sud-
denly orphaned, who finds homes for
himself and four younger children on
Christmas Day. Clynis Johns, Cam-
eron Mitchell. El-A
Anotohon mp CONTEMPORARY 93min
sd r$50. Josef von Sternberg sets his
Occidental technique against the Japa-
nese stylization and achieves surpris-
ingly artistic effects. Narrated by the
director.
Androcles and the Lion mp IDEAL 98min
r$ 17.50. Bernard Shaw's classic tale
of the meek tailor who befriends a
lion and upsets all the mores of
mighty Rome. Victor Mature, Jean
Simmons. SH C A
Animal Farm mp LdR 75min sd col $450
r$50 b&w $300 r$35. Cartoon fea-
ture based on the George Orwell fable
of the animals' revolt and their fol-
lowing human behavior patterns.
Band Short (series) NTA lOmin sd b&w
$25. Outstanding performers in ap-
propriate story settings; Happiness
Remedy (Ted Lewis I; Close Harmony
(Boswell Sisters); Where's That Ti-
ger? ( Borrah Minevichi; Magic of
Music (Richard Himber); Movie Mel-
odies on Parade (Andre Castelanetz) ;
Yankee Doodle Rhapsody (Ferde Gro-
fel. El-A
The Bells of St. Mary's mp NTA b&w
Rent. Beloved, dilapidated parochial
convent school is saved from condem-
nation proceedings. Bing Crosby, In-
grid Bergman. El-A
Bouncing Ball Screen Songs (series) mp
NTA 9min b&w $25. School Days,
Little Annie Rooney and 1 4 more
vintage tunes. SH A
Brandon Features Releases include three
Academy Award winners: High Noon
(Gary Cooper), Cyrano de Bergerac
(Jose Ferrer) and Bells of St. Mary
(Bing Crosby, Ingrid Bergman). Also
Ordet (The Word) (Carl Dreyer) ,
Venice International Festival Grand
Prize winner.
Brandon Features 1 8mp BRANDON
From Austria: Fidelio (90min b&w
sd), from Beethoven's opera, featuring
choir of the Vienna State Opera, and
Lost Bridge (90min sd b&w), winner
of Golden Laurel Award: From Den-
mork: Day of Wroth (97min sd b&w) ,
based on "Anna Pedersdotter" and
Where Mountains Float ( 50min sd
col), Greenland documentary with
English narration. From France; Mr.
Hulot's Holiday (85min sd b&w).
Proud and the Beautiful (94 min sd
b&w). We Are All Murderers (113
min sd b&w). Also; Holly and the Ivy
Thousands of Schools ore teaching MORE
with LESS EFFORT by using the
KEYSTONE
Tachistoscope
HIGH SCHOOLS
Reading,
Typewriting and __ q.
Shorthand gains Ol /O
ELEMENTARY
remedial reading
gains as high as
75%
COLLEGES
i:i.iJequate reading ^ jtno/
abilities improved I ^O /O
For ALL learning, the first requisite is effective reading. Perceptual reading skills are
quickly developed by tachistoscopic training. Reading rates increase 609J to 10'/,
with better comprehension. Music reading, basic arithmetic, shorthand, typewriting-
taught more accurately, far more easily.
ASK FOR REPORTS OF CONTROLLED TESTS-many are available-showing
how educational processes have been made more resultful by perceptual training.
Write to KEYSTONE VIEW CO., Meadville, Pennsylvania.
KEYSTONE TACHISTOSCOPE
The original Tachisloscope. Keystone representatives are trained consultants.
EdScreen & AV Guide — August, 1958
393
I Louis de Rochemont presents |
I.(i</imv Auard U'iinirr
"A remarkable feat in personality penetra-
tion I doubt that I have ever seen a
film biography of equal depth Norman
Cousins, Editor of THE SATURDAY RE-
VIEW
Me/cfi Keller
IN HER STORY
Academy Award Winner
"A Film for all Times." Bosley Crowther,
N. Y, TIMES
THE GREAT ADVENTURE
Cannes Film Atrard Winner
"A masterpiece that we can cherish for
years and years." — Bosley Crowther, N. Y.
TIMES
SEVEN GUIDEPOSTS
TO GOOD DESIGN
"Only American film that discusses design
on a basic educational level without
benefit (or hindrance) of specific produc-
tion promotion."
Send for Our Complete Co/o/og
LOUIS de ROCHEMONT ASSOCIATES
FILM LIBRARY
267 West 25th St., N. Y. 1, N. Y.
OREGON 5-7220
Britain) , Windfall in Athens (Greece) ,
Children Are Watching Us & La
Strode (Italy), One Summer of Hap-
piness and Torment (Sweden), Ballet
of Romeo & Juliet and Othello (Rus-
sia, and silent classics: Italian Straw
Hot, Earth, and General Line.
The Brave One mp IDEAL lOOnain sd col
r$35. A little Mexican boy determines
to save "his" bull from its destiny in
the Bull Ring. Academy Award for
best story. Michael Ray, Rodolfo
Hoyas. JH-A
Color Classics (series) mp NTA 9min
sd col $60. 8 cartoons including
Humpty Dumpty, Kids in the Shoe,
etc. Also other cartoon series, bGrw
$25: Little Lulu, Puppetoons, Betty
Boop, Raggedy Ann, Noveltoons, Stone
Age.
Cradle Song mp ASSOCIATION 90min
sd free. The poignant story of an in-
font girl left at the door of a convent
in Spain, this is a kinescope recording
of the Hallmark Hall of Fame TV
show starring Judith Anderson, Siob-
han McKenna, end Barry Jones • — •
produced by Maurice Evans.
Escapade in Japan mp IDEAL 92min sd
col r$30. Two runaway boys are cared
for by a kindly Japanese family as
parents hunt frantically for kidnappers.
A remarkable, beautiful picture of Jap-
anese life. Teresa Wright, Cameron
Mitchell. JH-A
The First Texan mp IDEAL 82min
sd col r$25. Sam Houston leads his
Texan armies and becomes president.
Joel McCrea, Felicia Farr. JH
Friendly Persuasion mp IDEAL 1 37min
sd col r$35. Quaker family caught in
the backlash of the Civil War. A true
cinema classic, just restored to 16mm
circulation. Gary Cooper, Dorothy Mc-
Guire. JH-A
Golden Demon mp TRANS-WORLD col
sd. Film concerns a modern problem —
the lust for gold. The setting is Tokyo
about 1 890 when money lenders be-
came an odjunct of the tronsition from
a feudal to an industrial society. A
Japanese film.
The Great Adventure mp LdR 75min sd
b&w $150 r$l5. Arne Sucksdorff^s
film classic of boyhood and nature's
wonders on a Swedish farm. Cannes
Festival and many "10 Best" awards.
Pri-A
Heidi mp IDEAL 98min sd r$20. New
production starring Elsbeth Sigmund,
brings the Johanna Spyri children's
classic to a Venice Grand Prize award.
El-A
Heidi and Peter mp IDEAL 90min sd col
r$26.25. The Swiss Alps, in full nat-
ural color, serve as background for
the further adventures of Heidi. Par-
ents Mag Family Medal Award. El-A
High Noon mp NTA b&w rent. Harrassed
marshal faced with decision of his
life immediately after being married.
An all-time cinema classic of taut sus-
pense. Gary Cooper, Grace Kelly. JH-
A
Johnny Holiday mp IDEAL 92min sd
r$ 17.50. Regeneration of 12-year-
old "problem" child by retired U. S.
Cavalry sergeant, a mare and her foal.
Filmed at Indiana Boys School. Par-
ents Mag Family Medal Award. JH-A
Kon Tiki mp IDEAL 73min r$20. Ad-
venture-documentary of Thor Heyer-
dahl's 4300 mile drift across the Pa-
cific Ocean on a raft to test the theory
of Asiatic migration to the American
continent. Winner of Parents Mag
Family Award. JH SH C A
Musical Parades (series) mp NTA 19min
b&w $50. Band, song and dance com-
posites on selected themes; Mardi
Cras, Lucky Cowboy, Bonnie Lassie,
College Queen, Paris in the Spring,
Jingle Jangle Jingle. SH-A
On the Bowery mp CONTEMPORARY
65min sd apply. Documentary study
of three men living on New York's
skid row.
Ordet (The Word) mp BRANDON 126
min b&w rental subject to prior loca-
tion approval. Danish dialog with Eng-
lish titles. Grand prize, Venice. Dra-
ma of faith of farmer and fisherman
in Danish coastal village.
Photoplay Filmstrips & Guides for
motion picture appreciation and dis-
cussion of important feature films,
fs ERGI col @$1.50, some b&w
$3.50-$6. Among newer titles: Ad-
ventures of Robinson Crusoe, Alexan-
der the Great, Columbus, The Class
Slipper, Greatest Show on Earth, Han-
sel & Gretel, Knights of the Round
Table, A Lesson in Mythology (The
Living Idol), Richard III, Romeo &
Juliet, Ulysses, Sunrise at Campobello,
The Vikings. SH C A
The Red Shoes mp UWF 1 39min sd col
Rental (apply) . Story of the career of
a ballet dancer. Moira Shearer, Anton
Walbrook. SH C A
RKO-Radio Short Subjects 50mp FON
Newly released in 16mm, theatrical
short subjects — sports, nature, social
studies, detective stories, old time
movie thrillers. Typical titles: Her
Honor the Nurse; Emergency Doctor;
Bonefish and Baracuda. El-A
Seven Angry Men mp IDEAL 90min sd
r$15. John Brown and his six sons
give their lives in the anti-slavery
cause. SH C A
The Young Stranger mp IDEAL 84min
sd r$ 17.50. Confused 16-year-old
boy seeks attention and understanding
from his parents; after a crisis he wins
their trust and approval. James Mc-
Arthur, Kim Hunter. SH A
Thirst mp TRANS-WORLD sd b&w. An-
other film by the stimulating and con-
troversial Swedish film director, Ing-
mar Bergman.
United World Features 3mp UWF
World in My Corner (82min) stars
Audie Murphy and Borbara Rush;
Never Soy Goodbye (96m in col or
b&w) stors Rock Hudson, Cornell Bor-
chers, George Sanders; Red Sundown
(81 min) stars Rory Calhoun, Martha
Hyer, Deon Jogger. Color or b&w.
GUIDANCE -PERSONAL
Adventures in Character Dimensions
(Series) 6fs CREATIVE app. 50 fr.
each col set $36. Individual stories of
10-14-year-old facing a personal de-
cision involving reliability, obedience,
helpfulness, loyalty and respect for
property. JH A
Adventures in Personality Development
(Series) 6fs CREATIVE ea. approx.
50 fr. si col $36. Continuation of
"Adventures" series, covers friendli-
ness, co-operation, cleanliness, cour-
tesy, courage and thrift in terms of
10-14-year-olds' problems. JH
Adolescent Development (Series) mp
MH 20min sd b&w $120. Correlated:
Hurlock. Emotional Maturity; Social
Acceptability; Discipline During Ado-
lescence. Earlier titles in same series
Include: Meaning of Adolescence;
Physical Aspects of Puberty; Ages of
Turmoil; Social-Sex Attitudes in Ado-
lescence; Meeting the Needs of Ado-
lescents. C A TT
Borderline mp MH 27min sd b&w $125.
Story of a teen-age girl who is on the
"borderline" between useful citizen-
ship and delinquency, pointing up
some of the problems of emotionol ad-
justment confronting many adolescents
in their striving toward maturity. Deals
provocatively with two common pa-
rental problems, guidance vs. disci-
pline.
The Child in the Middle mp UC ISmin
sd b&w $67.50 r$3. A 6-year-old is
"caught in the middle" until teacher
and parents join forces to bring about
understanding. TT C A
Child Training (series) fs BOWMAR
Shyness, 37fr b&w $3 supplements
flim of same name, explanation of
feelings of inadequacy. How Shall I
Tell My Teenager About Sex? 42fr
col $5. Drawings depict typical teen-
age situations and physiological dia-
grams. NFBC prod. C A
Daily Christian Living I 4sfs FAMILY sd
LP 12" col $25.50 fs ea $6.50 rec
$3.50. Christian attitude and behavior
stories for boys and girls 8-12. Fol-
lowing the narration on each record are
several discussion "bands" for pupil
involvement. Learning to Help at
Home (32 fr); Learning About Money
(38); Learning to Forgive (44);
Learning t o Overcome Selfishness
(34). Int.
Daily Christian Living II 4sfs FAMILY sd
12" LP col $25.50 fs ea $6.50 rec
$3.50- Modern-day stories for boys
and girls 8-12. Learning to Get Along
Together (43 fr); Learning About
Sharing ( 37 ) ; Getting Others To Like
You (38); Learning About Friendship
(40). Int.
For God and My Country mp MODERN
1 3min sd col free. Documents the Boy
Scout Jamboree held ot Valley Forge
narrated with enthusiasm by Tommy
Rettig, formerly of the Lassie TV pro-
gram.
394
EdScreen & AV Guide — Auqust, 1958
From Ten to Twelve mp MH 26min sd
b&w $140. Recent oddition to the
"Ages ond Stages " series, film pre-
sents an absorbing study of how the
physicol ond emotional development of
children of these ages manifests itself
in their behavior and their attitudes
toward their parents, teachers, and
each other. In the Jones family we
observe the problems of discipline,
guidance, and understanding that con-
front most parents.
Half Inch of Selfishness mp FAMILY
ISmin sd col b&w Lease $160-100 r
$8-$5. Kept indoors by bad weather,
two brothers bicker until set straight
by an understanding father. Int JH A
High School Prom mp CORONET 16min
sd col $150 b&w $82.50. Four stu-
dents illustrote the steps in making
preporotions for o prom. They show
proper etiquette while attending ond
the accepted procedures following a
formal social function. Asking for a
date, making introductions, behaving
creditably, dining out, and other mat-
ters ore covered. JH.
Holiday From Rules? mp PORTAFILMS
llmin sd col $100 b&w $55. Four
children are given a chance to realize
their wish to live "without rules" but
soon find it is no fun. They soon re-
alize the advantages of adult guidance.
Pri El
It Happens Every Day fs FRIENDSHIP
58fr si col. Teaches lesson of avoiding
quick, angry reprisals against people or
communities for unkind or misunder-
stood attitudes. JH
Let's Be Clean and Neat mp CORONET
llmin sd col $100 b&w $55.
Throughout the day, Bobby, Jone, and
their parents demonstrate how cleanli-
ness and neatness contribute to family
life, social acceptance, good health,
and a feeling of well-being. Int.
Making Friends 3fs WED av 30fr si col
set $16.50 ea $6. Captions raise
questions to provoke discussion on de-
sirable personality and behavior traits
at home, school and in the community.
Int JH
Marriage and Family Living (series) mp
MH 20min sd b&w ea $120. When
Should I Marry? — young couple con-
sult minister on wisdom of early mar-
riage; Is This Love? — contrasts ro-
mances of two college girls; How
Much Affection? — petting limits and
social mores. Correlated: Landis: Your
Marriage and Family Living; also 5fs
$27.50, ea $6,
Person-To-Person Communication mp
use Mrnin sd col $200 b&w $100.
The importance of listening with un-
derstanding to the other fellow in-
stead of blocking all save one's own
thought is well illustrated in a drama-
tized situation played in two different
keys. In the first a veteran employe
quits his job over what he considers his
superior's bias; when the scene is re-
played with mutual understanding the
relationship remains good. Produced
by McMurray-Gold Productions in as-
sociation with Dr. Nicholas Rose. SH
C A
Role Playing in Guidance mp UC 14min
sd b&w $67.50 r$3. Self-presenta-
tion; past, present, and future projec-
tion; role reversal procedures used by
teacher-counselor to help a schoolboy
who has a problem. TT CAT
Should I Go to College mp E6F 29min sd
col $300 b&w $150. Dr. Harvey
White, master teocher selected by the
National Academy of Sciences to teach
a complete one-yeor course in intro-
ductory Physics on film and TV, an-
swers questions from among 200 sub-
mitted to him by high school students
about going to college.
Six, Seven, ond Eight- Year-Olds mp
NYU 27min sd b&w r$7.50. Demon-
strotes age at which spirit of inde-
pendence and age at which preference
for one's own sex develops. Produced
by Vossar's Department of Child Study.
Spending Money mp FAMILY 15 min sd
col b&w. Lease $160-$100, r $8-$5.
Little girl envies spending power of girl
next door, and of her own older broth-
er who is working and saving for a
bicycle. Int JH A
Tagline for Success fs BRISTOL 25fr si
col free. Importance of training, atti-
tude and grooming in getting and
holding a job. SH C
Taking Care of Myself mp WED 12mjn
sd col $110. Physical, mental and so-
cial achievement level for well-ad-
justed 5-year-old; role of home envi-
ronment. Pri Teacher Tr.
Teen-Age Topics for Christian Youth 4sfs
FAMILY sd 12" LP col $25.50 fs ea
$6.50 rec $3.50. Personal guidance
for the 12-14-year-olds. Consultant,
Dr. Richmond Barbour, Director of
Guidance, San Diego Public Schools.
First Dates (40 fr) ; Whom Do I Date?
(40); How To Act On a Date (40);
Is It Love? (40). JH
Teen-Age Topics for Christian Youth 4sfs
FAMILY sd 12" LP col $25.50 fs ea
$6.50 rec $3.50. Personal guidance
for the 15-17-year-olds. Visualized in
cartoon style- Going Steady (40 fr) ;
Falling In Love (401; Conduct on a
Date (40); When Should I Marry?
(40). SH A
The Teens mp MH 26min sd b&w $140.
Latest in the "Ages and Stages" se-
ries, shows the normal behavior of
three teenagers in the everyday life of
an urban middle-closs family. Shows
Scratches on Film
Irritate Audiences
Scratches are havens for dirt, and
refract light improperly. On the
screen, they mar the picture and may
distract attention. If on the sound track,
they produce offensive crackling.
Fortunately scratches can almost
always be removed — without loss
of light, density, color quality,
or sharpness. Wnte for brochure
EERLESS
FILM PROCESSING CORPORATION
16S WEST 46lh STREET, NEW YORK 36, NEW YORK
959 SEWARD STREET, HOLLYWOOD 38, CALIF.
EdScreen & AV Guide — August, 1958
395
GUIDANCE -VOCATIONAL
Canadian Occupafions (series) fs NFBC-
BOWMAR b&w @ $3. Captions and
Manual. Careers in Construction;
Draughtsman; The Social Worker;
Careers in Home Economics. Motor
Vehicle Mechanic. SH
Career Calling mp JAM 27min sd b&w
free. Selling as a career is presented
by leading sales executives- John Daly
commentator. SH C A
Career in Bacteriology mp INDIANA
15mln sd col. Shows high school stu-
dents in o biology laboratory and ex-
plains that bacteriology is one area in
the field of biology- — concerned with
microscopic forms of life; vocational
opportunities.
Careers in Agriculture mp CORONET
13'/2min sd col $125 b&w $68.75.
Boy consults his high school ag teacher
on opportunities in crop and stock
farming, research, industry, conserva-
tion, and on agricultural comrhunica-
tion and education. JH SH
Careers in Science Series 4fs SCRIBNER'S
si col $14 ea $4. Prepared to help the
schools guide more students into sci-
ence careers. Each describes and Illus-
trates an area in science and shows
what scientists in that area do. Look-
ing Ahead to Mathematics, Looking
Ahead to Physics, Looking Ahead to
Chemistry, Looking Ahead to Biology.
Executive Interview mp TFC 9min sd
b&w lease. Dramatized interview be-
tween purchasing agent of a concern
recently absorbed by a larger firm and
and an executive of the latter. For
courses in personnel relations and
management. Guide. C SH
Inside Story of an Airline mp DELTA
22min sd col free. Follows a Delta
Airline stewardess through her training
program and the work of the other vast
staff of a typical large airline.
Job for You in Agricultural Journalism
fs PHOTO LAB 50 fr si col $4.50 also
ovoilable as slides at 5c each addi-
tional per frame. Points out the edu-
cational requirements and career op-
portunities in agricultural communica-
tions.
More Than a Job fs POCKET 55fr si col
$5. Challenges, opportunities and
training of the professional YMCA
worker. How programs are developed
to meet the varied interests of "Y"
membership. SH — A
Science, Technology and Society fs AISI
68 fr si b&w free. Developed to help
students gain an oppreciotion of the
contributions of science and technology
ond to indicate the career opportunities
in scientific fields.
Story of John Porter mp DUDLEY 25min
sd col loon. Story of the science of
horticulture and the practitioners who
have been responsible for scores of
impressive accomplishments which
benefit all mankind.
Wanted: Skilled Workers mp UTEX 22
min sd col $160 r$10. Vocational
training and counsel at a Texas High
School; two boys and a girl fit them-
selves for specific occupations. Uni-
versity of Texas production. JH SH
TT
Working tor the U.S.A. mp UWF 14min
sd b&w. Nature and significance of
Federal Civil Service employment, how
positions are obtained, wage scale, op-
portunities for advancement, and
fringe benefits. Attention to require-
ments for qualified clerical, technical,
and professional employees in the vor-
ious departments.
HEALTH & SAFETY
Action for Traffic Safety mp NEA 14min
sd col $87.50 b&w $41.50. How
schools and the community can work
together to develop safety in and
around schools.
Action Program Traffic Films 8mp PCTS
13min b&w film $18; 5-7 min films
col $25 b&w $12. Alios the Killer —
13 min — shows organized citizen
support for balanced safety programs.
Uniform Traffic Laws (5 min). As a
Matter of Fact (5 — accident facts),
Teoch Them Traffic Safety ioi. Traf-
fic Court U.S.A. (7min) , Traffic Police
(6), Motor Vehicle Administration
(6), Engineering Traffic Safety (6).
AI in the Hospital mp DISRAELI 22mi,-i
sd b&w $120. Boy, in hospital after
accident, keeps in touch with his
classmates through drawings he makes
of his experiences. A life situation
with which many children identify.
Pri El
Be Your Own Traffic Policeman mp
PORTAFILMS lOmin sd col $100
b&w $55. Boy and girl listen to traf-
fic policeman explain hazards and '
safety rules. Companion film to "Let's
Stop and Co Safely." Pri El
Beginning Good Posture Habits mp COR-
ONET 11 min sd col $100 b&w $55.
Improvement of posture is made a col-
lective project for primary graders.
Good adult posture in professions
youngsters look up to is shown as ex-
ample to follow. Pri.
Belt and the Bodge fs EP 55fr si col
$7.50. Follows standard rules for
school potrols, developing the con-
cepts of "sofety guide" and "safety
guide controls" ond sets up patterns
of behovior and attitude thot are
easily learned and retained.
Bill's Better Breakfast Pupoet Show mp
CI 13l'2min sd col $50. Film of
health puppet show seen by 125,000
children in 1 50 New York City ele-
mentary schools. Pri El
Bullet Lou Kirn mp CAR 26min b&w
$135. True story of the navy cap-
tain who won his greatest battle —
against creeping paralysis — by heroic
resort to physical therapy, and how his
inspiration impelled a child with the
same ailment to do likewise. Alan
Baxter. El — A
Caring for Baby fs BOWMAR 44fr si
col $5. A young mother learns how
to care for her first-born. NFBC prod.
SH A
Child is Born in Asia fs VEC 32 fr si
b&w $3.50- Produced in cooperation
with UNICEF, discusses training of the
midwife OS a key to preventing the
high death rate in childbirth.
Drive Your Bike mp SUL-BRUCE 11 min
sd col $90 b&w $50. "Driving"
aboard a bicycle is related to driving
an automobile, with accent on rules of
the road, safety practices. El JH
Driver Education trans BRADY. Series of
106 transparencies and 144 overlays
with Instructor's Guide. $500.00.
Driving Without Tears mp NFBC 1 Imin
sd b&w. Emphasizes the importance of
proper driving techniques as it follows
o pupil from her enrollment in the
Vancouver driving school up to the
time she receives her driver's license;
what British Columbia's high schools
are doing to encourage conscientious
teen-age drivers. SH.
Fair Chance mp STERLING 30min sd
b&w free. Progress in the fight against
TB; attitudes toward the disease on
the' port of the general public.
Fight to End Malaria fs VEC 36fr si b&w
$3.50. Malaria in Mexico and the
five-year campaign by its government,
UNICEF, and WHO to rid the country
of the destructive disease.
Fire Feeds on Careless Desds mo SUL-
BRUCE 12V'2min sd col $110 b&w
$60. Junior Fire Department program
of safety education in the elementary
grades pays off when boy knows just
what to do when faced with fire dan-
ger. El
Fire Safety Hints for Baby Sitters I & II
fs BOWMAR 38-39fr col ea $5. In
Part I typical teenage baby sitter does
almost everything wrong when faced
with fire danger; in Part II she does
everything the right way. NFBC prod.
SH A
First Aid for Air Crews mo NFBC 28min
sd col $240. Canadian Air Force plane
with o crew of five has to make a
forced crosh landing in which all mem-
bers ore injured. One of the men cares
for the others until help con arrive.
In doing so he demonstrates the
proper manner for dealing vith various
wounds and injuries.
Flagged for Action mp NFBC 30min
b&w $120. Manitoba's tight records
on driver violations reduce accidents.
Story treatment. SH A
Gift to Grow On mp UN 14min sd col
$55 r$4.50 Assoc. Shows a typical
UNICEF team in action in Mexico
where remote hamlets are reoched —
springina bock to life through eradica-
tion of Malaria.
Go To Blaies mp BURCR 26min sd b&w
$125 r$7.50. Practical safety infor-
mation on preventing fires at home
and in industry; spectacular fire fight-
ing and rescues. Int JH SH A
Crowing Up ( Pre-adolescenee) mp COR-
ONET llmin sd col $100 b&w $55.
Variation in growth processes as be-
tween boys and girls, varying with in-
dividuals and age. Role of the endo-
crine glands in controlling growth.
Health measures. Int JH
Healthy Feet mp CORONET 1 1 min sd
col $100 b&w $55. Importance of the
feet, functional structure, causes of
common types of foot distress, hygiene.
Int. JH
Healthy Skin mp CORONET llmin sd
col $100 b&w $55. Importance of
clean and healthy skin, structure and
functions, pores, sweat and oil glands,
blood vessels, nerve endings. Int. JH
How the Royal Family Learned to Be
Happy sfs WED 50fr col with LP $25
si $20. Includes toothbrush charts for
each child and teachers guide. Pri-
mary gr^de story motivates nutritional
and dental lesson. Pri
How To Drive on Snow and Ice mo SEI-
BERLINC 13min sd b&w $35 free
loan. Made in cooperation with the
driver education class at the Burling-
ton, Vt., high school. Included is a
teacher's manual with ideas for mak-
ing added do-it-yourself visuals.
396
EdScreen & AV Guide — August, 1958
How to Have on Accident in the Home
mp DISNEY 8min sd col. Donald Duck,
as Mr. Average Man, living in an
average neighborhood, having average
accidents because he doesn't use aver-
age intelligence, co-stars in this hilari-
ous presentation of all types of home
hazards. His co-star, J. J. Fate, ex-
ploins that accidents don't just happen
by themselves — they have to be care-
lessly planned in advance.
How's Your Hearing tape MRP 30min
IV2 ips, dual track S9.95. Music by
Lenny Herman provides tests for
hearing level and tone and word pairs
to test speech and music distortion.
Guide.
I'm No Fool Series Completed mp DIS-
NEY eo 8min sd col Jiminy Cricket
sings and dances as he conducts o
novel safety contest in each film to
point out proper procedures for safety.
I'm No Fool OS o Pedestrian, I'm No
Fool in Water, I'm No Fool Having
Fun. Animoted.
Impact mp CALIFORNIA 12min sd b&w
$55 r$2.50. Summary of seven years
of research and experimentotion on
outomobile collisions. Points out some
new and hitherto unknown facts.
Keeping Clean and Neat mp EBF I Imin
sd col $120 b&w $60. Two inter-
mediate students, prospective assist-
ants for so grown-up eighth graders,
find that personal appearance counts.
Practical routines are shown washing,
dressing, grooming and caring for their
clothes. Int JH
Little Pink Bottle fs NFIP 23fr si col $2.
free loan. Principles of immunization,
especially as applied to the Solk vac-
cine, for the elementary grades. Car-
toon treatment.
Mealtime Manners and Health mp COR-
ONET I Imin. sd col $100 b&w $55.
Croup approach avoids individual em-
barrassment. The film's central char-
acter develops friendliness and cheer-
fulness at mealtime and creates pleas-
ant atmosphere for himself and his
group. Int.
My Pop's a Linemon mp STOUT 1 6min
sd col $135. Shows that kites caught
in high tension wires are a serious
menoce when trying to extricate them,
that trees and branches conduct dan-
gerous amounts of current; how shoot-
ing insulators off high tension lines en-
dangers lives; how safety in a cor in
contact with a high tension line de-
pends on remaining in the car; other
facts.
Not Around the Block mp SUL- BRUCE
16min sd col $140 b&w $80. Auto-
mobile insurance in relation to driver
safety education. SH A
No Time To Spare mp IFB I2min sd col
$125 b&w $65. The Nielsen back-
pressure arm-lift methods of artificial
respiration currently favored by the
Red Cross for First Aid instruction.
SH A
One Day's Poison mp UFBC 30min sd
b&w $120. Accidental poisoning at
home kills more children under 6 than
all the infectious diseases combined,
according to the Poison Control Cen-
ter of the Toronto Sick Children's Hos-
pital. Emergency treatment and safety
precautions. JH SH A
Our Senses: What They Do for Us mp
CORONET llmin sd col $100 b&w
$55. How the five senses work to-
gether and alone; their consciousness
and protective functions; proper care
of vital sense organs; aids for deficient
sght and hearing. Int JH
Pocking and Maintenance of Chain Type
Parachutes mp BRAY 1 Bmin sd b&w
free. Step-by-step procedure demon-
strates the simplicity of the construc-
tion and the packing of this type of
parachute.
Preventing Fires 2fs NEA si col ea $3.50.
Preventing Fires in Your Home (50fr)
emphasizes faulty practices chiefly re-
sponsible for home fire hazard; Pre-
venting Fires in Your School and Other
Public Buildings (40fr) teaches the
young child how to help protect him-
self outside the home. Pri. A, Teacher
Tr.
The Profile of a Problem Drinker mp MH
30min sd b&w. History of a young
man from his no-drinking days to his
non-drinking days. SH C A
Rabies mp MH 14'/2min sd b&w $80.
Symptoms are pictured, instruction on
what to do if any case of dog bite and
specifically if rabies are suspected. JH
SH A
Safer Driving fs SAFETY 400fr col with
tachistoscope $179. Flashfilm is a
method involving porticipotion and
group discussion, testing a driver's
judgment, visual perception, and reo-
soning obility. SH.
Sofer Driving 8fs SAFETY Set of 8 eo
50fr $109. A fresh approach to teach-
ing driver education, JH.
Sofety on Our School Bus mp EBF 1 1 min
sd col $100 b&w $50. Illustrates rules
for school bus safety and shows what
might happen if they ore not observed.
Pri.
Safety on the Beach mp ALTURAS 10
min sd col $98.50 r$6.50. Proper
methods of surf swimming with par-
ticular attention to origins and actions
of waves and riptides including ani-
mated study. SH.
Safety Test for You and Your Home fs
VEC 31fr si b&w $3.50. Shows places
in Q typical home that could lead to
accidents if one behaves unthinking-
ly.
Safety With Guns (series) 6fs SAFETY
si col $39.50 set. Basic elements of
firearms safety: Gun Handling, Hunter
Responsibility, Arms and Ammuni-
tion, Game and Identification, Hunting
Tips and Techniques, Marksmanship.
SH A
Seconds Count mp AETNA Smin sd b&w
free. Demonstration of the Nielsen
method of artificial respiration. SH A
Skid-Tips mp AETNA 22min sd col free.
Lowell Thomas outlines safety rules for
skiers at Franconia Notch, N.H., and
describes the work of the Ski Patrol.
SH A C
Slop Them Before They Start mp AETNA
14'/2min sd b&w free. Fire and ex-
plosion hazards in home and industry;
preventive measures shown for chil-
dren and adults. JH A
Three of Our Children mp CONTEMPO-
RARY 30min sd b&w $4.50. Ranging
from 0 mountain villoge in Greece, to
French Equatorial Africa, then to the
Philippines, illustrates how UNICEF
medical teams fight polio, leprosy, and
the sicknesses of infancy.
Tommy Takes To Traffic fs EP 33fr si col.
Traffic rules for good citizenship are
adopted by a third grader with good
results. Pri.
Tornadoes: What They Are and What
to Do About Them fs VEC 21 fr $3.50.
Shows the typical tornado cloud, sea-
son and time of day most prevalent,
areas where they are usually expected,
measures for protection against them.
lV»eV
-u\cV\V
I'j
A
PROFESSIONALLY
APPROVED
IGmm, sd hkw
Items 1-8, 1-reel. Rental, ea. $3.00
Sale, ea $50.00
1— THE HUMAN SKIN
2— THE HUMAN HAIR
3— THE HUMAN THROAT
4— OUR FEET
5-HOW THE RESPIRATORY SYSTEM
FUNCTIONS
6-THE NINE BASIC FUNCTIONAL
SYSTEMS OF THE HUMAN BODY
7-KIDNEYS, URETERS AND BLADDER
8-PROTOPLASM, BEGINNING OF
LIFE
••Produced in collaboration with
AMERICAN HEART ASSOCIATION
•* 9-WONDER ENGINE OF THE
BODY
I Human Heart! — 1 reel
Rental, $3.50. Sale $50.00
■*10-THE DOCTOR EXAMINES
YOUR HEART
1 reel
Rental, $3.50. Sale $60.00
n-HOW TO AVOID MUSCLE
STRAINS - 1 Vi reels
Rental, $3.50. Sale $60.00
■' Available in Spanish
12-BILLION DOLLAR MALADY
( common cold ) — 1 '/i reels
Rental, $3.50. Sale $75.00
'13— HOW THE ORGANS OF THE
BODY FUNCTION — 3 reels
Rental, $7.50. Sale $100.00
^ Available in Spanish
WRITE FOR DESCRIPTIONS
and ask for BRAY FREE LOAN films
EdScreen & AV Guide — August, 1958
397
Use of Anticoagulants in Ro<ient Con-
trol sfs USPHS 76 fr gi/imin sd col
loan. Advantages of these poisons in
rodent control, techniques, precautions.
C Health Depts.
Whitehall 4-1500 mp ASSOCIATION
27min sd col loan. Title refers to the
telephone number of the American
Medical Association. Commentary by
John Cameron Swayze. Services of the
AMA are presented in dramatized case
histories. HS CA
Why Eat a Good Breakfast fs CI 34fr si
col free. Visuolizes the plonning and
supervision of nutrition research. Shows
how the tests were conducted and re-
corded.
Your Sofety First mp ASSOCIATION
1 3min sd col free. Cartoon treatment
combines history of the automobile
with safety facts and a tongue-in-
cheek look at 3-D TV and the drivers
and autos of the year 2000.
HOME ECONOMICS
A New Look At Bugeting fs HFC si col
free 1 -wk loan. The value of defi-
nitely planned goals in applying the
family income. SH A
Cows, Milk and America mp MODERN
Hmin sd col free. Cartoon treatment
of the history of milk in America from
the Jamestown landing to the present.
Five Keys to Fashion Leadership mp
STERLING 18min b&w free. How
fashions are created, designed, manu-
factured and delivered, told by Mrs.
Stephanie Koret. SH-A
Let's Have Lamb mp UWF Mmin sd col
free. A bewildered housewife wins a
whole lamb carcass in a disc jockey
contest. Her local butcher saved the
day by reducing it to its various "cuts,"
and their preparation is shown. SH A
Living Unlimited mp GM 14min sd col
free. How unique appliances and new
architectural features are being adapt-
ed to the kitchen of tomorrow. Shows
dishwashing by ultrasonic sound, high
speed cooking by rodiowoves, a cir-
cular refrigerator replenished from out-
side the house, and new methods of
measuring and dispensing.
Make Mine Chicken mp USDA 4min sd
loan. Animated figures show five basic
cooking methods and mony tempting
dishes featuring chicken.
Practical Dreamer mp STEEL 13'/2min
sd free. A housewife dreams her old
kitchen has disappeared, and that It
can be replaced with any one of three
new types of kitchen that will suit her
specific needs. Correlates with USS
"Kitchen Planning Book." SH A
The Way to Cook Fish fs BOWMAR 37fr
col $5. Four basic ways of cooking
fresh or frozen fish. Same series in-
cluded: An Animated Fish Cook Book
83fr col $5, giving 13 recipes; and
Let's Serve Shellfish 48fr col. $5 SH
A
Well Dressed Windows sfs MEREDITH
75fr sd col LP $8.95. Shows colorful
window treatment ideas for every room
in the house. Others in series include:
Color Ideas — Your Key to Good Deco-
rating 57fr LP $12.50; Ideas for Bed-
room-Bathroom Beauty 6 I fr LP $9.95;
Planning Your Farm Kitchen 64fr LP
$9.95; Make Yours a Well-Dressed
Home 8lfr $9.50. SH C A
Why Foods Spoil mp EBF Mmin sd col
$125 b&w $62.50. Pioneer family
methods of preserving food from spoil-
age contrasted with present practices.
Mold, yeast, bacteria. Effect of drying
freezing, heating, dehydration. Int. JH
398
INDUSTRIAL ARTS
Aluminum Take-A-Part Casting Molds
for Bio-Plastic WARD'S. After the
plastic is hard, take the molds apart;
no difficulty in removing cast. True
90-degree corners moke squaring up
the cost unnecessary. Each mold con-
sists of two end pieces and a middle
section. Available in square and rec-
tangular types.
The Art of Photo-Engraving fs TAS 45fr.
Each step in line etching, half-tone
and Benday depicted — photography,
negative turning, printing, etching, fin-
ishing, routing, proofing and blocking.
Made in cooperation with the N. Y.
School of Printing. For vocational and
art study.
Boring Tools for Woodworking 9fs STAN-
LEY si b&w $5 set. Types of Boring
Tools, Holding and Boring Tools and
Accessories, How to Bore a Hole, How
to Use the Doweling Jig, How to Use
Expansive Bits, Forstner Bits, Brad
Awls, How to Use Hand and Breast
Drills, How to Use Automatic Push
Drills and Spiral Ratchet Drivers to
Bore Holes, Boring Tools for Use in
Electric Drills, How to Shorpen Boring
Tools.
Color and Texture in Alcoa Aluminum
Finishes mp MODERN I9min sd col
free. Applications and design versa-
tility of colors and textures in alumi-
num finishes.
Drill Press — Basic Holding Techniques
mp WED 7 min. sd col $75 b&w
$37.50. Accepted shop practice and
safety techniques in school and home
workshop beginner use of drill press.
JH SH A
Homes for a Crowing America mp MOD-
ERN 15min sd col free. Pictures ex-
citing new homes for contemporary
America and the streamined way in
which they are built by National
Homes.
It's Easy to Bend mp O'NEIL I7min sd
col free. Bending as a basic metal-
working process- — why it is important,
where it has made contributions, and
how if is done.
Soft Soldering mp WED 11 min sd col
$110. Basic steps in use of soldering
tools and materials for beginning vo-
cational students. Safety precautions.
JH SH
Texoprint mp KIM 12m sd col. A highly
imoginotive translation of the graphic
arts to the more fluid medio of sound
end sight In motion. Complete concen-
tration on applications of a new latex
impregnated paper stock in no way
detracts from the unusuolly high artis-
tic merit of the film as film. Produced
by Morton Goldsholl Design Associates,
for Kimberly-Clark Corporotion.
This is Color mp MODERN 27min sd col
free Discusses the physics of color and
its use in the graphic orts, textiles,
industrial finishing, designing, and ad-
vertising.
3-Dimensional Drafting mp CASSELL 20
min sd free. Compares modern tech-
niques of drafting with old conven-
tionol methods.
You Can't Put a Price on It mp MODERN
16min sd col free. Sotisfoction one
gets from making something with his
own hands In a home workshop.
INDUSTRY -GENERAL
Automation mp MH 84min sd b&w $275.
Taken from the "See It Now" TV pro-
gram, it presents viewpoints on auto-
mation ranging from that of a union
worker to those of a college professor
and shows how automation is used to-
doy.
Bridges mp DISRAELI lOmin sd b&w
$60. Various types, considered as
means of communication. El
Bridges mp GATEWAY lOmIn sd col
$100. Evolution of the bridge from the
fallen log across a stream through
wooden, covered, and modern station-
ary and movable bridges, explaining
their name and function.
The Cantilever Bridge mp STEEL 25min
sd col free. The nation's heaviest
cantilever bridge, crossing the Hudson
River at the Tappan Zee. Principles,
construction. JH SH C A
Chocolate Tree mp MODERN 27min sd
col free. Where chocolate comes from
and how it is mode.
Copper Network mp USBM 25min sd col
free. The utilization of copper, from
the digging of the ore to the making
of a wide range of electric wire and
coble, is depicted.
Cotton Textiles and Americon History
fs VEC 42fr si b&w $3.50. How the
seeds of our great cotton textile in-
dustry were planted in the days of the
Revolution drawing on British manu-
facturing methods supplemented in
later years by American developments
in power, lighting, and marketing. JH.
Eyes of Science mp STERLING 20min sd
col free. Monufacture and use of
optical lenses.
Facts About Storage Batteries sfs ELBAT
59fr col I p free (JH-SHI. Functions
of the automotive storage battery, its
construction and operation. JH SH
Fisheries of the Great Slave mp NFBC
I9min sd col $160. Commercial fish-
ing in the far north. Int.
The Forever Living Forests mp IDEAL
27min sd col free. California Red-
woods Association offers new picture
of logging, forest conservation, and ed-
ucational programs throughout the
Redwood Region. Int. JH SH A
Cold and Gold Mining mp BAILEY I 5min
col $150. Properties, uses and value
of gold; comprehensive scenes of four
types of gold minnig. El JH SH
Hotel is Born mp STERLING 30min sd
col free. Building of the Beverly Hilton
from an empty lot in Hollywood to the
day the hotel opened for business.
Industries (series! 9fs WED si col Red-
wood Lumber (21 57fr $9.90; Ply-
wood 36fr $6.90; Deep Sea Crab In-
dustry (21 52fr $9.90; Paper Indus-
try (2) 53fr $9.90; A Visit to a Serv-
ice Station (2) 44fr $8.95. Ralph
Adams productions. Int JH
Mackinac Bridge Diary mp STEEL 27min
sd free. The bridge from its start
April 26, 1954 to its first use Nov.
1, 1957; a thrilling industrial diary.
JH SH C A
Make a Work Sampling Study mp CALI-
FORNIA 23min sd col $195 b&w $1 10
r$4-$6. Definition of the problems,
preparatory steps, designing the study,
moking the observations, onolyzing
and summarizing data, reporting re-
sults.
1 /^f-rt
Mining and Metallurgical Industries of
Canada (series) fs BOWMAR approx
50 frames b&w ea $3. Nickel, mined
at Sudbury; Petroleum, discovery,
drilling, extracting, refining, trans-
porting. NFBC prod. JH SH
Paths of Steel mp STEEL 26min sd col
free. Engineering and technical as-
pects of men and machines in modern
research. Use of various scientific in-
struments is visualized; micro-manipu-
lator, X-ray micro-analyzer; Beta-ray
gauge; micro-hardness tester and emis-
sion spectograph. C A
People Who Work at Night mp 1 Bmin
FA sd b&w $62.50. The many im-
portant jobs that are done while the
community sleeps. Columbus Film Fes-
tival first prize in elementary classroom
category. Int. JH.
Piece of Wood mp USDA 1 5min sd col
or b&w loan. Work of the Notional
Forest Products Laboratory in Madison,
Wisconsin.
Products of the Tree Farm 22"x34" chart
AFPI free- In full color. Lists many of
the 5, 1 59 wood products, classifies
them according to manufacturing proc-
esses, and shows how conservation is
practiced in the mills. Free.
Raisins You Buy mp USDA 5min sd col.
How California raisins are cleaned,
processed, and packaged. Role of the
Inspection Service, U.S.D.A.
Rubber in Todoy's World mp CORONET
1 Imin sd col $100 b&w $55. History
of rubber from its discovery to its
importonce today as a basic commod-
ity. JH.
Source of Power, Energy, Light, and
Heat fs SVE 40fr col $5.50, Trip
through o modern coal mine shows
how up-to-date methods are used,
what coal miners are like in action,
how cool is processed and transported
to market. Int.
Steel Volley mp SCHMIDT I8min sd b&w
free. Taken within the plants of Shar-
on Steel Corp. in western Pennsylvania
and Ohio to show all of the spectacular
phoses of steel making; uses of steel
depicted.
Story of o Dom mp OSU 1 7min sd col
$140. From groundbreaking to com-
pletion, the construction of Hoover
Dam Reservoir at Columbus, Ohio.
Condenses three yeors of planning,
preparation, and construction. Pictures
the evacuation of whole communities,
the clearing of huge tracts of forest
land, and the relocation of bridges,
telephone lines, and old landmarks as
machines built a modern water supply
system for a city of 500,000.
Techno-Forged Strength mp STERLING
BOmin sd col free. Forging of raw
metal into useful products; some of
the world's largest presses. SH C A
Telephone Story fs VEC 35fr si b&w
$3.50. Traces the development from
the day in 1 876 when Bell and Watson
first heard the sound of a human voice
being carried over the wires. Shows
early telephone styles, operator's head
sets and switchboards and contrasts
them with present styles and methods.
For more information circle 214 on coupon
Welding Cost Iron with the Arc Welder,
hlord-surfocing Form Equipment with
the Arc Welder, Kleoting, Brozing,
Soldering and Cutting with the Arc
Welder 3fs LINCOLN 40-45fr ea $1
eo. SH.
INDUSTRY -TRANSPORTATION
At the Service Station mp DISRAELI 10
min sd b&w $60. The service station
attendant tells of his many-sided work
in keeping transportation on the move,
and recalls some of the earlier days of
the automobile. El JH
City Highways mp DOWLINC 1 3min sd
col $130. Why limited access roads
are needed to keep traffic flowing in
our expanding metropolitan communi-
ties. How such highways are planned,
financed, built and used. JH
Development of Transportation in the
United States mp EBF llmin sd col
$120 b&w $60. Second edition.
Traces development from aborigine to
jet plane; economic and social signifi-
cance of improved communication.
Second edition. JH SH
Fresh from the West mp UP 23min sd
col free. Role of the railroads in trans-
porting crops. Scenes of the produc-
tion, horvesting, grading, packing, and
shipping of fresh vegetables.
The Gasoline Age (History of Transpor-
tation in the United States Part II)
mp EBF 16min sd col $180 b&w $90.
Rapid changes brought by automobile;
growth and decline of the railroads;
the highway system; air transport. JH
SH
Great Lakes Transportation fs UMICH si
b&w $3. Progression 6f vessels from
canoe to ore carriers and passenger
steamers. Int. JH
Inland Waterways in the Development
of American Transportation mp EBF
16min sd col $150 b&w $75. Neces-
sity of using rivers and lakes as a
means of getting through the wilder-
Low Cost 16MM Film Storage in Open
Type Cabinets With Adjustable Racks
Now you can meet any Changing
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Type Film Cabinets with Racks
ADJUSTABLE Vertically on 1"
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Cabinets are Allmetal with
CLOSED TOP, BASE AND
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ABLE Separator Racks for 400' to
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FOR YOUR PHONOGRAPH RECORD LIBRARY
DISCABINETS
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Copyrighted
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CAPACrTY 90 RECORDS
Call your Audio-Visual Dealer or write for Brochure and prices.
WALLACH AND ASSOCIATES INC.
DEPT ES / "'•••• I
1589 ADDISON ROAD visumMIWI CLEVELAND 3, OHIO
EdScreen & AV Guide — August, 1958
399
ness; use of flatboots in the Ohio Val-
ley; building of the Erie Conol and its
lock system; age of the steamboat; new
age of roil travel. Waterway use today,
modern barges, diesel-powered tow-
boats, large-scale loading equipment.
El.
Safe Road Ahead mp MOD 21min sd
col free. Explains new automobile
■ developments Including pushbutton
transmission, twin traction differential,
and torsion bar suspension.
San Francisco's Cable Cors mp BLACK-
HAWK 8min si col $19.99 b&w
$7.99 California Street and Powell-
Mason line; study of coble mainte-
nance, power house, and car born.
The Service Station mp DOWLINC 1 Imin
sd col $110. Beginning with amus-
ing historical sequence with an early
automobile, the film tells how the
service station fills an essential role
in community life, and shows the
equipment used in its various services.
Pri El
Ship Best Way mp UAL 28min sd col
free. Dramatized account of advan-
tages of shipping by airfreight. JH-A
The Steam Age (History of Transporta-
tion in the United States Part I ) . De-
velopment of transport media from
Indian times to the coming of the
automobile. Conquest of the West.
JH SH
The Tankship mp DOWLINC 1 2min sd
col $120. How an oil tanker differs
from a general cargo ship. Its func-
tion in transporting crude oil to refin-
eries, and the various jobs done by its
officers and crew. El JH
Transportation by Land mp MH lOmin sd
b&w $50. Points out the vast size and
great richness of our country, stressing
the fact that transportation is the one
factor thot prevents our rich resources
from being isolated and useless. Treats
in detail the organization and role of
highway and rail transportation. Int.
Transportation in the Modern World mp
CORONET llmin sd col $100 b&w
$55. Variety of transport media and
their interrelationship as well as back-
ground. Indigenous sound throughout
adds realism. Influence of transporta-
tion on location and growth of cities.
Int. JH.
LANGUAGES
Cendrillon sfs BOWMAR 42fr LP col
$11. The Cinderella fairytale, with
captions and 10 minutes of narration
in French, at elementary vocabulary
level; manual contains full instruction
in English on how to use this unit.
NFBC prod.
Circling the Globe With Speech (series)
rec WILMAC continues this series in-
to Spanish III, with Latin American
pronunciation as well as Castilian, SH
C
Conversational Spanish for Travelers to
Mexico rec WIBLE 4-45 rpm records
$9.95 with manual.
D'Or et Diamont mp FACSEA lOmin sd
by subscription. Jewelry making in
Poris; detailed description of the
manufacture of a diamond and plati-
num brooch.
El Cumpleanos de Pepita mp IFB I6min
sd col $150. Narration and guidebook
in Spanish. Mexican girl in Patzcuaro
has a birthday party; her father takes
her to watch the fishermen; a burro is
among her gifts. JH SH
Foundation Course in Spanish rec HEATH.
Recordings designed specifically to ac-
company the text. SH
Grande Peehe mp FACSEA 40min sd by
subscription. Film report of cod-fish-
ing off the coast of Newfoundland.
Prize film at Cannes. French sound.
Graphismes mp FACSEA I Omin sd by
subscription. Art of engraving includ-
ing work of Picasso, Rouoult, Deroin,
and others. French commentary.
Guillaume Apollinaire mp FACSEA 1 8
min sd by subscription. Life of the
author told against a background of
excerpts from his poems. French sound.
Jean Cocteou rec CAEDMON 1-12" LP
$5.95. Reoding in French from his
poetry and prose.
Jean Giono mp FACSEA 20min sd by
subscription. The author shows the
land and people he loves and writes
about. French sound.
La Ballade Parisiennc mp FACSEA 30min
sd by subscription. History of Paris
told through its monuments, old build-
ings, and streets. French sound.
La Familia Sanchez rec EBF 12" 78rpm
$2.50. Complete narration in Span-
ish from film of same name. SH C
Languages for Children (series) rec OP-
PENHEIMER. Four albums intended
specifically for young children; hear-
repeat-speak technique. Italian for
Children; French for Children; Spanish
for Children; German for Children.
El JH
La Promenade de Versailles mp FACSEA
20min sd by subscription. The palace
inside and out, gardens, fountains,
"Grand Trianon" and "Petit Trianon."
■ Commentary in French.
La Route des Indes mp FACSEA 20min
sd col by subscription. History of
communications between Europe and
the East Indies, featuring illuminations
from medieval manuscripts in the Bib-
liotheque Nationale. French sound.
Le Grand Melies mp FACSEA 25min sd
by subscription. Story of the film maker
(Seorges Melies, his beginnings as a
pioneer in the field and his success.
French Sound.
Les Aventures de la Mouche Bleue mp
FACSEA 20min sd by subscription.
Life cycle of a bluebottle fly. French
sound.
Mono I mp FACSEA 20min sd by sub-
scription. Oil prospecting in South-
western France with picturesque scenes
of the countryside and its people.
French sound.
Marine Marchande mp FACSEA 20min
sd by subscription. Some of the car-
goes and ships of the French Merchant
Marine fleet. French Sound.
Pore o Virer mp FACSEA 20min sd by
subscription. How a group of young
boys and girls spend their summer va-
cation learning the skill of sailing in
o notional school on the Basque Coast.
French sd.
Paris des Cinq Continents mp FACSEA
20min sd by subscription. Presents
Paris OS the cultural, economic, and
social link between races on all five
continents, working together at the
some task. French sound.
Plein Air mp FACSEA 20min sd by sub-
scription. Good views of the country-
side and people ore afforded in this
film which depicts a group of young
people camping ond sailing on the
Basque Coast. French sound.
Say It Correctly in Modern Creek LP
DOVER $100. Sentences and expres-
sions useful to an American visitor in
Greece.
Teaching English as a Foreign Language
(series) tapes LTA 7 V2 ips tapes and
texts from American University, Lan-
uage Center. Ameriphone, student
life, etc., 8 tapes $35. K. C. Drills
(Dr. Kenneth Croft) English stress and
intonation; everyday living, 8 tapes
$35. Others in preparation.
line Belle Journee mp FACSEA 20min sd
by subscription. The university created
in the Soar after the second World
Wor as on attempt to develop insti-
tutions fostering European cooperation
and understanding. French sound.
Une Famille Bretonne rec EBF 12" 78rpm
$2.50. Complete narration in French
from motion picture of same name.
SH C
Une Ville Qu'On Appelle Paris mp
FACSEA 1 Omin sd. By subscription.
An impressionistic view of the poetic
Paris of Guillaume Apollinaire and
Francis Carco. Music and songs but
no commentary.
Vistas of Israel mp HAF I4min sd b&w
r$3. Hebrew sound track narrates
trilogy: Traffic in Tel Aviv, A Visit
to the Zoo, and The Maccabiah Fes-
tival.
LANGUAGE ARTS AND
STUDY SKILLS
Building Blocks of Vocabulary 1 Sfs
LEARNING THROUGH SEEING. Cor-
related with the text by Thurmon G.
Wade (who con read as fast as 18,000
words per minute), Wm. C. Brown
Co., Dubuque. May be used seporotely
if desired.
English at Work; Course One I 2fs SCRIB-
NER'S si col $36 ea $3.50. Corre-
lated with English at Work, Course
One, Grade 9 by Bryant-Howe-Jen-
kins-Mann. Con.plete Sentence, Sen-
tence Fragments, Punctuation, Verbs,
Right Verb, Plurals and Possessives,
Adjectives and Adverbs, Simple Sen-
tence, Quotations — the Compound
Sentence, Complex Sentence.
Fun With Speech I rec EBF 12" 78rpm
10 sides $10.95. Part I: Exercises in
story form motivate improvement in
the G-R-K-TH and L sounds. Part II;
H-SH-S-Z-V and F sounds. Pri. El.
Grammar: Verbs and the Ways We Use
Them mp CORONET llmin sd col
$100 b&w $55. Animation illustrates
different verb forms and uses, active-
passive, transitive-intransitive, mood,
tense. JH SH
Growing Through Reading 8fs EYE. Set
of 8 in color $25 eo $4. Designed to
motivate reading and based on four
brood areas in basic reading instruc-
tion: perception, meaning, study skills,
and appreciation. Old World Land-
marks, Landmarks in the U. S., Famous
Book Characters, Listening Skills, Ap-
peal to the Senses, Interpretations and
Skills, Reading Activities, Relation-
ships and Events. Int.
Handwriting fs VEC 4lfr si b&w $3.50.
Illustrates why handwriting affects our
progress in school, in business, and in
the home. Gives brief history of writ-
ing.
Junior Travel (series) 5fs LONG si col
set $22.50. Trip By Ship; Mary's Trip
By Air; Trip By Aul-o; Jack's Trip By
Bus; Mary's Trip By Train. Pri El. In-
cludes vocabulary frames. El Int
Making Sense with Outlines mp CORO-
NET llmin sd col $100 b&w $55.
When planning a field trip a class
finds practical use for analyzing a proj-
ect under topics and sub-topics, and
for proper lettering and punctuation,
too. Int JH
Manuscript Handwriting Book 1 6fs
SCRIBNER'S col si $16 ea $3.50.
Correlated with Stone and Smalley
Manuscript, Basic Handwriting Book 1 :
How to Make c,o,a,l,t; How to Make
d.g<i,u,y,w; How to Make n,m,r,h,s,e,l;
How to Make j,q,x,z; How to Make
b,p,v,(,k,0,S; Capital Letters and Re-
view of Small Letters. Primary.
Manuscript Handwriting, Basic Handwrit-
ing Book 2 6fs SCRIBNER'S si col $16
ea $3.50. Correlated with Stone and
Smalley Manuscript, Basic Handwriting
Book 2. Review of Letters; Introduc-
tion of Slant, Curved Forms of k and
V — How to Make Numbers, Review of
Capital Letters and Their Use — Punc-
tuation, Preparation for Joinings —
Drills for Rhythm and Fluency, First
Real Joinings, Second Joining Strokes
— Reviews — Tests of Good Writing.
Primary.
Marcel Proust FACSEA loaned by sub-
scription. Over 150 photographs of
people and places Proust knew, manu-
scripts, quotations from his letters and
his works.
Music of Language (series) rec SPOKEN
ARTS LP $5.95 ea. Fifty records by
leading authors, actors, composers, ed-
ucators, poets, playwrights, generally
their own work. JH-A
Pages from "Le Charivari" FACSEA
loaned by subscription. 15 original
lithographs, mounted depict the satire
on the literary world of 1832-1860
by the caricaturists Daumier, Chom,
and Darjou.
Spanish & French Vocabulary Card
Gomes WIBLE ea $5.95 with instruc-
tions. Each game set consists of five
card gomes (two decks of cords per
gome) which can be played as solitaire
or by up to four. Enables the partici-
pants to learn to read, write, pro-
nounce, ond speak Spanish or french
while enjoying the games.
A Treasure in Books mp DOWLINC 1 1
min sd col $110. Two young boys find
some of their most exciting treasure
digging is in books. Library scenes
show proper care of books and how to
find fun and learning there. Pri. Int.
Using Good English 6fs SVE si col $28.50
ea $5. The how and why of correct
usage graphically demonstrated. Int.
JH
The Wide, Wide Sea: Background for
Reading and Expression mp CORONET
sd llmin col $100 b&w $55. As
Sally and Tom visit the seashore their
imagination takes them over and under
the waters, bringing to mind poems
and stories about the sea. Pri
LITERATURE & DRAMA
American Authors 6f s EBF av 5 1 f r b&w
18 ea $3. Washington Irving, James
Fenimore Cooper, Henry Wadsworth
Longfellow, John Greenleaf Whittier,
Oliver Wendell Holmes, Louisa May
Alcott. Parallels series of motion pic-
tures with same titles, and interrelates
with six color filmstrips on later poets,
and five favorite story strips.
Aoi No Uye (The Princess Aoi) mp CIN-
EMA 16 30min sd b&w r$20. A
unique document, discovered among
captured Japanese films, presents an
authentic 1 1th Century Noh drama
of jealousy and passion, featuring the
distinguished actors K. Sakurama and
S. Hohso. Complete English narration
explains action, masks, gestures, one
of oldest theatre arts on record.
A Time Out of War mp CALIFORNIA
22min sd b&w $120 r $10. Award
winning documentary (Academy, Ven-
ice, Edinburgh, Intercollegiate). Three
soldiers. North and South, declare an
hour's armistice of their own. Out-
standing example of the complete short
story on film. Jh, sh, c, a.
The Canterbury Tales rec SPOKEN WORD
4LP $20. A dramatic version adapted
from BBC Productions The Reeve,
Manciple, Nun, Monk, and Man of
Law tales. C A
Chaucer's England mp EBF 30min sd col
$390 b&w $195. Canterbury Tales
manuscript blends into dramatization
of The Pardoner's Tale of the three
rogues who, seeking out Death to slay
him, came to their own end through
avarice. SH C A
RATEOMETER
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READING
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For ages 10 to 80, the AVR Reading Rateom-
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The easy-to-use Rateometer is now in use In
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ic EASY FOR THE TEACHER
Students require minimum guidance in using
the Rateometer. Reading rate improves from
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any program, any length of practice session,
any comprehension testing program.
Lifetime electric motor insures clock accu-
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• EASY ON THE BUEKJET
The Rateometer is budget priced at $35.00 —
lower in quantities. Equip a whole classroom
for the cost of a few pacers of less functional
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Actual experience over a 5-year period
shows that Rateometer cost runs as low as
37c per pupil.
AVR
RATEOMETER
with manual and
carry-case carton
Each -,-$35.00
5-9 units, each $31.50
10 or more,
each $29.75
Write for folder and
send orders to
Deot. U88
AUDIO VISUAL
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WHEELIT- 49 to 1 Choice
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EdScreen & AV Guide — August, 1958
401
A Christinas Carol rec SPOKEN WORD
LP $5.98. Dickens classic, with The
Sprout Incident; read by Mrs. Eleanore
Roosevelt. JH-A
Coleridge: The Rhyme of the Ancient
Mariner and Cristabel. Tape Dual-
track PHONOTAPES $6.95. Read by
David Kurlan. C, possibly SH,
Cyrano de Bergerae mp NTA b&w. Ad-
venture-romance of the swashbuckling
poet -swordsman whose arrogance and
wit cloaked a breaking heart. Jose
Ferrer in Academy Award winning
title role. SH C A
Dante: The Inferno: The Immortal Drama
of a Journey Through Hell tape PHO-
NOTAPES 64min 3% ips dualtrack
$6.95. Also rec FOLKWAYS LP
$5.95. John Ciardi reads first eight
cantos in new clear translation; Men-
tor paper-back translation text is in-
cluded. SH C
Don Quixote rec MENTOR Reading by
Walter Starke from his own transla-
tion of the Cervantes classic. SH C
Don Quixote rec NEW AMERICAN 1-12"
LP $5.95. Read by the scholar Walter
Starkie, tronslator of the Mentor book
of the same title, presents highlights
from Cervantes' great classic.
English Literature: Chaucer and the Me-
dieval Period mp CORONET 14min sd
col $125 b&w $68.75. Using The
Canterbury Teles to present the three
classes of medieval society, examines
the major literary forms known to
that society. Reenactments of a Robin
Hood ballad. Piers Plowman, Sir Ga-
wain and the Green Knight, and
Morte d'Arthur, as well as a portion
of The Canterbury Tales, enrich the
study. SH.
English Literature: 18th Century mp
CORONET 14min sd col $125 b&w
$68.75. Literory discussion in an 18th
century London coffee house reveals
trends in literature. Some excerpts
from writings of Addison and Steel,
Pope, Swift, Johnson, Fielding, Gold-
smith, and the others illustrate the
neo-classicism of the 1700's and the
shift toward sentiment ond romanti-
cism in the latter holf of the century.
SH.
English Literature: Elizabethan Period
mp CORONET 14min sd col $125 b&w
$68.75. In a London theatre are seen
people representing the various social
classes of the times. The lives and
environments show how trends in ex-
pansion, trade, taste, ond study effect
the literature of the time. Excerpts
from the writings of great Elizabethons
and the elements which characterize
them are presented. JH.
English Literature: The Seventeenth Cen-
tury mp CORONET IB'/zmin sd col
$125 b&w $68.75. Against the tur-
bulent background of Commonwealth
and Restoration periods, excerpts are
considered from the works of Cava-
lier poets (Jonson, Herrick, Lovelace),
Puritan writers (Milton, BunyanI, and
others (Donne, Marvell, Pepys Dry-
den) . SH JH C
George Bernard Shaw mp BRANDON 16
min sd b&w $100 r$7.50. New docu-
mentary on and with C.B.S. HS — A
Great Poets of English Literature 5 rec
EBF 12" 78rpm. Readings from By-
ron, Coleridge, Shelley, Tennyson, The
Brownings. Wayne Univ. prod. S H C
Greek and Roman Theatres of the An-
cient World fs COMMA. Set of 5 in
color si $32.50 eo $7.50- The Ancient
Greek Theatre of Epidouros ( 56
frames). Theatre of Dionysus (2
ports), Hellenistic Theatre of Priene
(43 frames), Roman Theatre of Or-
ange ( 51 ) •
Gulliver's Travels mp NTA col rent. This
feature-length puppet cartoon is now
again available under new distribution,
a marvel of movie magic. El — A
Hamlet mp UWF 159min sd col Rental
(apply). Laurence Olivier, Jean Sim-
mons. SH — C
Hamlet mp BAYLOR 20min sd col apply.
A vivid impression of unorthodox stag-
ing, filmed in Baylor University's
unique Studio One where the stages
surround the audience. Shows major
scenes as they unfold on five stages.
Recording of entire play available at
$15.98.
Henry V mp UWF 1 37min sd Rental
(apply). Shakespeare's play acted by
Laurence Olivier, Robert Newton. SH
— C
Henry Mencken Conversing rec CAED-
MON 1-12" LP $5.95. A rare self-
portrait of the "enfant terrible" of
Americon literature, speaking of his
triumphs, defeats, and rambunctious
contentions.
Heroes of Greek Mythology 6fs JAM col
$32.75, ea $5.75. Ulysses in the
Cave of the Cyclops, Jason and the
Golden Fleece, Golden Apples, Orpheus
and Euridice, Pegasus and Bellerophon,
Daedalus and Icarus. JH SH
Lesson in Mythology fs E&RC 25fr si col
$7.50. Based on the MGM photoplay
"The Living Idol," explaining such
myths as the Minotaur, Iphigenia, and
others.
Literary Maps (series) EDILUS approx
36" ea $1 .25 set of 4 for $4. Printed
on heavy buff paper stock, journeys
and locales traced, illustrated. The
Odyssey; MacBeth; Julius Caesar; The
Aeneid. SH C
The Man Who Discovered O. Henry mp
CAR 26min b&w $135. Will Porter,
serving time as a convicted felon,
makes the name O. Henry known
throughout the world of literature.
"Now It Can Be Told" TV series, sh
Many Voices rec HARCOURT LP. Six
albums of literature readings by Carl
Sandburg, Winston Churchill and other
top personalities. SH
Merchant of Venice rec CAEDMON 2-
12" LP $11.90. Michoel Redgrave
as Shylock. Complete except for minor
cuts.
Midnight Ride of Paul Revere mp
CORONET 11 min sd col $100 b&w
$55. Re-creates in authentic settings
the exciting events of Longfellow's
famous poem. Int.
Moliere's Le Misanthrope fs EPOS 51fr
si b&w. Detailed, critical, advanced
study of life, times and techniques. C
Mr. and Mrs. Browning mp CAR 26min
b&w $135. Romantic story of how
Robert Browning won Elizabeth Brown-
ing, and the influence of the two poets,
each upon the other. Leora Dana,
Scott Forbes, sh
Nonsense Verse of Carroll and Lear rec
CAEDMON 1-12" LP $5.95 Read
by Beatrice Lillie, Cyril Ritchard, and
Stanley Hollowoy.
Of Many Things rec SPOKEN WORD
4LP $20. Bergen Evans speaks 16 of
his famous essays. HS C A
Palgrave's Golden Treasury rec CAED-
MON 2- 1 2" LP $1 1 .90. Claire Bloom,
Eric Portmon, and John Neville read
a generous selection from this famous
anthology of English lyric poetry.
Pied Piper & Hunting of the Snark rec
CAEDMON 1-12" LP $5.95. Boris Kar-
loff reads the Browning and Lewis
Carroll tales with delicious gravity.
Poetry Filmstrips fs FASLA Short lengths,
ea approx. 12" col $3.95 for two, one
with captions on frame, one without,
and teacher's guide. Titles: The Sea
Gypsy, The Unnamed Lake, and Daf-
fodils
Poetry of Tennyson rec CAEDMON 1-12"
LP $5.95. Dame Sybil Thorndike and
Sir Lewis Casson read The Passing
of Arthur, Crossing the Bor, Ulysses,
Teors, Idle Tears, The Lody of Shal-
lott, selections from In Memoriam, and
other poems.
Poetry Readings (series) rec SPOKEN
WORD LP $5.98. Arthur Cregor, Elias
Lieberman, W. S. Merwin, David Pos-
ner read from their own works. SH-A
Reluctant Dragon rec CAEDMON 1-12"
LP $5.95. Boris Korloff reads the
enchanting Kenneth Grahame tale of
o soulful, poetic dragon.
The Rime of the Ancient Mariner mp UC
28min b&w $135 r$5. Coleridge poem,
wedded to Dore's illustrations, trans-
lates this dual classic into a new (film)
medium. HS C A
Romeo and Juliet mp UWF ISOmin sd
col rental (apply). English production.
Lawrence Harvey, Susan Shentall. SH
C A
The Sea: Background for Literature mp
CORONET llmin sd col $100 b&w
$55. Young sailor's love for the sea
provokes study of literature dealing
with its many aspects. Dramatic read-
ings and re-enacted excerpts. JH SH
Scenery Construction 3fs COMMA col si
$16.50 eo $6.50. Step-by-step pro-
cedures in building and handling stage
flats; stage terminology used and ex-
plained; simple enough for beginners.
The Simple Flat (67 fromes). Com-
plex Flats (49), Handling Flats (32).
Shakespeare (series) rec SPOKEN WORD
LP ea album (4 rec) $25. Twelfth
Night, As You Like It, A Midsummer
Night's Dream, Much Ado About
Nothing. Each album complete, in 5
acts. The Gate Theatre Players, Dub-
lin. SH C A
Shakespeare's Plays 9mp UWF I Omin sd
b&w $50. The Old Vic Repertory Com-
pany presents excerpts from nine of
Shakespeare's plays for classroom
study. Sh C
Shakespeare's Plays (series) 3fs EPGB
si col Richard II (25fr); Henry IV
Part I (31fr); Part II (36fr). SH C
Shakespeare Play Series 3fs EPGB si col.
Costuming and coloring based on the
"Old Vic" theatre productions. Titles:
Richard II (25fr), and Henry IV
(Part I — 31fr and Part II — 36fr) .
SH C
Song of Songs & Heloise and Abelard rec
CAEDMON 1-12" LP $5.95. Claire
Bloom and Claude Rains in lyrical
readings of two classics of romantic
literature.
Stephen Spender rec CAEDMON 1-12"
LP $5.95. Reading from his poetry, in-
cluding Among These Turfstocks, I
Think Continually, and Refugees.
402
t^A'^r-r^ar^ f-r A\/ T.. ,i^£
Aiioiict IQ'^R
■I
PHOTOPLAY FILMSTRIPS
Prepared by William Lewin, Ph.D.
The Vikings — In full color, 47 frames,
based on the Kirk Douglas production.
$7.50.
Knights of the Round Table — A set of
two filmstrips. Part One, 25 frames,
explains the background of the story,
its theme, its significance as an early
ottempt to organize a leogue of nations
ond how the United Nations Security
Council is the Round Toble of todoy.
Port Two, 28 frames, tells the colorful
story of the great legend, based on the
M-G-M photoplay. $7.50.
A Lesson in Mythology — Explains
Andromedo, the Minotaur, Iphigenio,
etc., based on M-G-M's The Living Idol.
25 frames, color. $7.50.
The Gloss Slipper — The charming fairy
tale of Cinderella, told in o new way,
based on the M-G-M photoplay. 36
frames in full color. $7.50
Alexander the Greot — Biography of
the first man to conquer the civilized
world, bosed on the photoplay. Shows
Alexander's effort to unite Europe and
Asia, 0 task with which the U.N. is still
faced. 55 frames. $7.50.
Adventures of Robinson Crusoe — In
full color, 50 fromes, a clear pictoriol
guide to the Defoe classic, based on
the United Artists screen version. $7.50
Richard III — Based on Laurence Oliv-
ier's colorful screen version of Shoke-
speore's famous play. 48 frames. $7.50
Romeo and Juliet — Shakespeare's greot
love story illustrated in color from the
J. Arthur Rank production filmed on
location in Verona and other Italian
cities. 44 frames. $7.50
EDUCATIONAL & RECREATIONAL GUIDES, Inc.
10 Brainerd Road, Summit, New Jersey
Columbus — Black-and-white, based on
the J. Arthur Ronk production starring
Fredric March. 55 Fromes. $3.50.
Hansel and Gretel — In full color, 42
frames, the highlights of the beloved
fairy tale as performed by the charm-
ing Kinemins of Michael Myerberg's
screen version, released by RKO Rodio
Pictures. $7.50.
Greatest Show on Earth — In full color,
0 lively pictoriol guide to the circus,
bosed on Cecil B. DeMille's Technicolor
photoplay, which won the Academy
Aword in 1953 os the best picture of
the yeor. 40 fromes. $7.50
Ulysses — In full color, 64 frames, a
pictorial guide to the new Paramount
screen version of Homer's Odyssey, pro-
duced in Italy. An involuoble aid to the
study of the classic. $7.50.
Julius Caesar, set of 2 filmstrips in
black-and-white, presenting 97 scenes
in the M-G-M screen version of the
play $6.00.
EdScreen & AV Guide — August, 1958
403
Tales of Hons Christian Andersen rec
CAEDMON 1-12" LP $5.95. Michael
Redgrave reads The Tinder Box, The
Steadfost Tin Soldier, The Emperor's
New Clothes, and The Emperor's
Nightingale.
Tall(ing Boole (series) rec LIBRAPHONE
16% rpm. Extensive library of re-
cordings of well-known books for
"reading by ear." Juvenile series in-
cludes Robin Hood, Treasure Island,
Tom Sawyer, Uncle Remus, etc. Also
Old and New Testaments, Catholic
Bible, Peale, Sheen, Liebman, Graham;
Shakespeare, Conrad, Maugham, Wells,
and many more. El-A
Tennyson: Selected Poetry Tape Dual-
track PHONOTAPES $6.95. Each track
about one-half hour. Read by the
University Players, directed by Wallace
House and David Kurlan. Wide selec-
tion includes "The Owl," "The Kra-
ken," "The Lady of Shalott," "Morte
D'Arthur,' '"Ulysses," "Locksley Hall,"
"Sir Galahad," "The Charge of the
Light Brigade" and passages from "In
Memoriam." SH, C.
Working Aids for the Theatre Techni-
cian 3fs COMMA col si $16.50 ea
$6.50. Thoroughly covers machinery,
equipment, and tools for the stoge and
shop; hardware used on scenery. Stage
Machinery and Equipment (71 frames),
Stage Hardware (53), Shop Machin-
ery and Tools (40) .
Yesterday's Actors mp WED 30min sd
bCrw $150. Edwin Burr Pettet delivers
the Hamlet soliloquy in the style of
seven famous actors, and then a ver-
sion as he thinks the Bard "intended
it to be performed." SH C
You Only Live Once (Excerpts) mp MMA
lOmin sd bGrw r$5. Designed to show
a film in tfie making, consists of un-
cut "takes" followed by a sequence
from the film as it is finolly edited.
Shows the noisy preparations before
each shot, o technician spraying fog
into the set, the director's commands,
and the relaxation of the players after
the word "cut" has sounded.
MATHEMATICS
Arithmetic Problems (Series) 4fs CRE-
ATIVE approx 107 fr ea. b&w set
$12. Basic skill drill and test strips
for Grades 2-4 Addition, Subtrac-
tion, Multiplication, Division. Pri.
Count 1, 2, 3, 4, 5 fs FH 17fr si b&w
$4. The world around us is full of
things to count . — - rabbits, sailor hats
on small boys, snails, etc. Invites child
participation. Pri.
Leorning New Numbers: Decimals 8 fs
FH 30fr ea si col $40 ea $6. Shows
use of a home-mode abacus and gives
directions for its construction. Deols
with decimol whole numbers, tenths,
hundredths, adding decimal numbers,
subtraction, multiplication, division,
extending division and multiplication
Int.
Musical Multiplication 5rec BREMNER
78 or 45 rpm $9.95. Each multipli-
cation table has its own distinctive
tune and catchy jingle. Musical quiz
game for each table. Pri. Int.
Seeing the Use of Numbers: I 1 Ofs EYE
Set of 10 in color $25 ea. $4. Count
to Find Out, Numbers 1 to 5, Numbers
6 to 10, Groups of 2 to 10, Putting
Groups Together, Numbers 11 to 19,
Taking a Group Apart, Time and
Money, How Many in All? How Many
Are Left, Vocabulary I. Pri.
Seeing the Use of Numbers: II 1 Ofs EYE.
Set of 10 in color $25 eo $4. Sign
Language, Counting to 20 by 1 's, 2'$,
and 5's; Number Stories of 7 and 8;
Number Stories of 9 and 19; Column
Addition; Subtract to Find Out; Under-
standing Hundreds, Tens, and Ones;
Adding and Subtracting Two-Place
Numbers; Number Stories of 1 1 and
12; Number Stories of 13 to 18. Pri.
The Story of Our Money System mp COR-
ONET llmin sd col $100 b&w $55.
How our present money system devel-
oped. Ancient barter, animals and
token media, metal coins, paper. Int
JH
Using and Understanding Numbers 7fs
SVE col $39.50; ea $6. By Joseph J.
and Franceska Urbancek. Titles:
Meaning and Understanding of Per-
Cent, Percentage; Buying and Selling
— Applications of Per Cent; Commis-
sion; Interest; Insurance; State and
Local Taxes; Federal Taxes. JH
Story of Our Number System mp CORO-
NET llmin sd col $100 b&w $55.
Traces the historical development of
numbers, including the counting sys-
tems of the Babylonian Empire, the
Mayan civilization, and Rome; the
development of calculating with the
obacus; the need for a place holder,
which became the aero; and the prob-
oble development of our present sys-
tems. Int. f
MEDICAL & ALLIED SCIENCES
Great Movements in the Conquest of
Disease 6fs CREATIVE ea approx 50fr
si col $6 ea. Emphasis is placed on
the scientific method, and on dramatic
impact and far-reaching effects of
major discoveries: Harvey and Blood
Circulation; Jenner's Smallpox Vac-
cine; Unmasking the Cerm Assassins;
Disease and Diet (Vitamins); The In-
ternational War Against Diphtheria;
Yellowjack and Mosquitoes. JH SH C
The Human Cell and the Cyto-Technolo-
gist mp NCCMT 22'/2min sd col free.
A day's work for a young woman hos-
pital laboratory technician. Free to
educational groups. SH C A
The Human Eye in Anatomical Trans-
parencies B&L Book with 34 "trans-
vision" full color medical illustrations;
natural stratification is followed layer
by layer with back view of the di-
sected layer pictured on the back of
each lifted celluloid overlay. Fifth ed.
Monkey on the Back mp MH 27min sd
b&w $125. Deals factuolly and com-
passionately with the problem of drug
addiction. Based on an actual case
history of a man who struggles agoinst
drug addiction for twenty years and
finally dies from on overdose. Film
explores the causes and consequences
of addiction for the individual and for
society.
Progress Report mp UWF 10m in sd free.
Neurosurgical alleviation of hyperki-
netic disorders such as Parkinsonism
presented as research achievement of
Sister Kenny Foundation. Approved by
Committee on Motion Pictures, Ameri-
can College of Surgeons. Lay groups.
Too Young to Say mp USC 1 5min sd col
$120. Training film showing how
very young children are tested for
hearing defects. C
MENTAL HEALTH & PSYCHOLOGY
Again the Stars mp CAR 26min b&w
$135. Dr. Philippe Pinel opens up the
dread madhouse during the French
Revolution, and pioneers more humane
treatment of the mentally afflicted.
John Alderson. SH A
The Bright Side mp MHFB 23mln sd
b&w $125. Emphasizing the pleasures
rather than the chores of parenthood,
this excerpt from the longer film. The
Lonely Night, shows a typical family
at home, during work and play, where
everyone has a chance to help, to be
needed, to share in and contribute to
the happiness of family living, sh c a
Children Need Parents fs POCKET 52fr
si b&w $2. Foster home care for dis-
turbed children is practiced In Fin-
land, with application to American
urban conditions. SH C A
Conflict mp MH ISmin sd b&w $110.
Analyze four types of psychological
conflict in the Individual who is com-
pelled to exercise choice. TT C
Even for One mp STERLING 30 min sd
b&w free. Panic is averted when a
community's doctor curbs the hysteria
of patient directly concerned. Award
winner. A
Home Again mp CONTEMPORARY 35
mIn sd b&w $145. Martha Scott por-
trays the role of the mother forced to
leave her family because of her heart
ailment; the family rallies in greater
togetherness and is helped by the
"Homemaker Service." Made by Af-
filiated .Film Producers for Mental
Health Film Board; sponsored by
American Heart Association, and N. J.
Dept. of Health.
The Key mp CAMPUS 31 min sd b&w
$145. A young mother becomes men-
tally III and, with expert trained aid,
struggles toward recovery. SH A
New Canadian Mental Health Films 7mp
MH 27min ea b&w ea $1 25. Back into
the Sun (new concepts of mental treat-
ment), Night Children (activities of o
cose worker in children's old), Man of
America (story of the Compeslnos, na-
tives of the Altlplono area of Bolivia
and their new life through the Inter-
national Labor Organization), Cage
(strains of our competitive society and
ways to combat them). Yellow Leof
(problem of an elderly widow forced to
leave her daughter's home and live in
a home for the aged) , Monkey on the
Bock (drug addiction), David — Profile
of a Problem Drinker.
The Plot To Save a Boy mp CAR 26mln
CAR b&w $135. Woman storekeeper
rehabilitates slum urchin who has
killed her son In a street fight. Thel-
ma Ritter, Barton MacLane, Peter Vo-
trian. SH A
Psychology Series Additions 4mp MH 13-
22 min. sd Perception (I7mln $100)
presents the theory that human per-
ception is not merely o sensing of
stimuli; Brain and Behavior (22mln
$130) demonstrates two woys by
which the function of different brain
areas con be studied in its relotion to
human behavior; Development of In-
dividual Differences (13mln $75)
404
F^c;^
r, A\/ r,,:^.
-4- 1 OCO
f shows how differences result from both
heredity and environment; Common
Fallacies About Group Differences ( 1 5
min $90) depicts the popular notions
obout races, heredity, and group dif-
ferences which ore wholly inoccurote.
• World Alone mp ASSOCIATION 30min
sd bCrw free. An unusual blend of ab-
straction and documentary, depicting
the loneliness of patients in a typical
I mental hospital. By the use of light
and shadows, dramatizes the dilemma
, of patients hampered by inadequate
facilities and not enough personnel.
MUSIC: GENERAL
Accordion in Hi-Fi, LP, BIBLETONE 12"
$3.98. Thirteen all time favorite
church selections, played by Don Lan-
daas.
The Confederacy rec COLUMBIA REC-
ORDS LP album $10. S o n g s and
marches, presented by the National
Gallery Orchestra under Richard Bates.
Robert E. Lee's farewell address at Ap-
pomattox and other narration conveys
the depth of Southern feeling in the
epic struggle between the States. JH
SH C A
Dave Digs Disney rec COLUMBIA REC-
ORDS LP $3.98. Disney tunes played
by Dave Brubeck include Alice in
Wonderland, Give a Little Whistle (Pi-
nocchio), Heigh-Ho (Seven Dwarfs'
Marching Song) , When You Wish Up-
on a Star, Someday My Prince Will
Come, and One Song (Snow White).
Pri.
The Devil and Daniel Webster (opera,
complete) rec WESTMINSTER LP
$4.98. Lawrence Winters, Joe Blank-
enship, Doris Young, Frederick Weid-
ner, the Festival Choir and Orchestra,
Armando Aliberti, conducting.
Flamenco mp BRANDON 79min col sd
r$45. Antonio, Pilar Lopez, Ballet
Espanol; flamenco singers and guitar-
ists. Introduction by Walter Terry.
The Great Mr. Klandel mp UWF sd col r.
London Philharmonic Orchestra and
chorus enriches this feature-length film
about the great composer, out of favor
at the British court, is inspired to
write "The Messiah."
Handel and His Music mp CORONET
13'/2min sd col $125 bCrw $68.75.
Re-enactments of salient events in the
composer's life, authentic locale back-
ground and a half-dozen excerpts from
his works convey to students the con-
tribution of this master of the baroque
style, hs c a
Highlights from "Messiah" rec WEST-
MINSTER LP $4.98. Margaret Ritchie,
Constance Shacklock, William Her-
bert, Richard Standen; the London
Philharmonic Choir, London Symphony
Orchestra, conducted by Hermann
Scherchen.
Israel in Egypt (complete) rec WEST-
MINSTER LP $10.95. Handel's opera,
with the Utah Symphony, conducted
by Maurice Abravanel, and the com-
bined choruses of the University of
Utah.
Keyboard Experiences in Classroom Music
mp AMC 20min sd $75. How grode
school teachers without special musi-
cal training can use the piano key-
board OS a visual aid in teaching the
fundamentals of music. Photographed
in a third-grade classroom, shows use
of simulated, silent keyboards to en-
able members of o music doss to use
sight and touch as well os hearing in
acquiring experience in simple har-
mony, rhythm, and reading music.
The Koshetz Story mp CAR 26min b&w
$135. Mother and daughter (Nina
and Marina Koshetz in person), both
singers, disagree over daughter's mu-
sical career in preparation for a Sto-
kowski concert.
Manfred rec COLREC 2-12" LP $7.98.
Robert Schumann-Lord Byron master-
work, recorded for first time in its
entirety by Sir Robert Beecham and
the London Philharmonic and BBC
chorus.
Moussorgsky mp BRANDON 113min sd
col & b&w r$32.50. The composer's
life story and excerpts from his works.
First Prize, Cannes Film Festival.
Note and Staff Set Flannel Board. MILLS
$2.50. Plastic notes, sharps and flats,
5 1 pieces plus flocked treble and bass
board.
Our Christmas Carols sfs FAMILY sd 12"
LP col $14.50 (with Our Christmas
Traditions, 2fs 1 double-side rec);
single fs $7 rec $4. Color drawings
visualize origin of five popular carols:
Away In a Manger; While Shepherds
Watched Their Flocks; We Three Kings
Of the Orient Are; O, Come, All Ye
Faithful; and Silent Night, Holy Night.
Our National Anthem mp AVIS 9min sd
col $90. The story of The Star
Spangled Banner as told by Miss Brown
to her pupils.
The Union rec COLUMBIA RECORDS LP
album $10. Music, song and sound
effects recreates the spirit of the ar-
mies of the North. Especially impres-
sive is the cannonade at Bull Run and
the Gettysburg Address read by Ray-
mond Massey. JH SH C A
Uirapuru mp CINEMA 16 17min sd col
r$12. Offers a visual and musical in-
terpretation of a primitive Brazilian
legend, shot among the Urubu Indians
of Maranhoa. Score based on Indian
rhythms and motives.
Weill: Johnny Johnson rec MGM 1-12"
LP $3.98. Kurt Weill's first score for
the American Theatre. Play by Paul
Green. Cast includes Burgess Mere-
dith, Hiram Sherman, Evelyn Lear,
and others. Orchestra conducted by
Samuel Matlowsky; choral direction,
Joseph Liebling.
MUSIC: INSTRUMENTAL
Around the World in Eighty Days rec
DECCA 1-12" LP. Original sound
track from the unique film. Score by
Victor Young, late academy award
winner.
The Autoharp mp JOHNSON HUNT 19
min sd b&w. How to play the instru-
ment, chording patterns, how to play
accompaniments using one, two and
three chords. Teacher training.
Bartok: For Children rec WESTMINSTER
LP $7.95 (complete). Edith Farnadi
at the piano. The Hungarian and the
Slavonic folk tune albums may also be
bought separately @ $4.98 ea.
Beethoven and Brahms Overtures rec
COLREC 12" LP $3.98. Lenore Over-
ture No. 3; Edmont Overture Op. 84;
Brahm's Tragic Overture and Academic
Festival Overture. New York Phil-
harmonic.
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EdScreen & AV Guide — August, 1958
405
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Blues Opera (Arlen) rec COLUMBIA
RECORDS 12" LP $3.98. Andre Kos-
telanetz and his orchestra offer a four-
part suite based on the new folk opera
to be premiered at the Brussels Fair.
The setting — a St. Louis "social club"
in the 1880's. CL 1099
Columbia World Library of Folk and
Primitive Music rec COLUMBIA 2-12"
LP $5.98 ea. First record includes
Folk Music of Central and Northern
Itoly; second record has Folk Music
of Southern Italy ond the Islands and
Calabria.
David Oistrakh Playing mp BRANDON
Two 5-minute films b&w $70 (both)
rlO. Dvorak- Kreisler; Zarzycki.
Dello Joio: Symphonic Suite "Air Power"
rec COLUMBIA 1-12" LP $3.98. Mu-
sic from the CBS Television Show of
the some name. Eugene Orn'>andy con-
ducts the Philadelphia Orchestra.
Hi-Fi in the Highlands: Scott Guards rec
ANGEL 1-12" LP $3.48. Skirling
pipes, rousing band, fantastic sound.
Indian Musical Instrument* mp OKLA-
HOMA 13min sd col $130 r$4. The
importance of music in the Indian life
pattern with demonstrations of the
making and playing of various instru-
ments.
Instrumental Music from the Southern
Appalachians rec TRADITION LP
$4.98. Recorded in the homes of tra-
ditional instrumentalists. Also Bowling
Creen and Other Folksongs from the
Southern Mountains. ( Kossoy Sisters).
$4.98.
The Man in the Peace Tower mp NFBC
lOmin b&w $40. Robert Donnell plays
over Ottawa. SH C A
Music From Oil Drums mp FOLKWAYS
1 5min sd b&w $85 r$5. Novel instru-
ments native to the British West Indies
are made from empty oil drums. Skill-
fully tuned and played they prove ver-
satile rhythm producers. Film shows
U. S. youngsters learning how to make
and play them, as well as native use
in Trinidad, jh, sh.
Pathetique rec COLREC 12" LP $3.98.
Tchaikovsky's Symphony No. 6, played
by the New York Philharmonic, Di-
mitri Mitropoulos conducting.
Princess Street Parade r e c LONDON
1-12" LP $3.98. Edinburgh City Po-
lice Pipe Band.
Prokofieff for Fun in Hi-Fi rec WEST-
MINSTER LP $4.98. Carry Moore
narrator for Peter and the Wolf. Lon-
don Philharmonic.
Rakov: Symphony No. J rec WESTMIN-
STER LP $4.98. Nicolai Rakov con-
ducts the Moscow State Philharmonic
Orchestra.
Robert Cobert: Mediterranean Suite rec
MGM 1-12" LP Coupled with Vernon
Duke: Souvenir de Monte Carlo. Carlos
Surinach and Robert Cobert conduct-
ing the MGM Orchestra.
Saxophone mp OKLAHOMA 24min sd
col $200 b&w $100 r$2.50-$5. The
Oklahoma City University symphonic
band under the boton of James Neil-
son accompanies Sigurd Roscher in
solo passages. Mr. Rascher demon-
strates the fundamentals of playing
the saxophone: posture, phrasing and
dynamics, types of mouthpieces and
effects on tone quality; speed; prac-
tice.
Schubert's "The Death of Lazarus" rec
MGM 1-12" LP Arthur Winograd con-
ducting the Philharmonio Orchestra of
Hamburg with Helmut Kretschmar,
Rico Monte, Barbara Troxell, and
others.
CONTEMPORARY FILMS
presents
THE LADY FROM PHILADELPHIA
Widely acclaimed film of MARION
ANDERSON'S triumphanf tour of South-
east Asia as presented on the CBS TV
network.
THE BIG CITY
Golden Reel Award Winner
"A fast moving round-up of services pro-
vided to its citizens by municipal govern-
ment around the clock; informative, ex-
citing." Cecile Starr, THE SATURDAY RE-
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The Magic Fiddle
"An enchanting combination of folk tale,
music and choreography blended into a
ballet of dream-like quality danced by the
NORWEGIAN BALLET COMPANY."
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MIDWEST OFFICE: 6)4 Davis St.,
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Selections from McCuffey's Readers rec
MERCURY 12" LP $4.98. Three
symphonic selections based on excerpts
from classic reader text; Eastman-
Rochester Symphony Orchestra.
Sound on Parade: Austrian Marches rec
VOX. Band of the Army Guard Bat-
talion, Vienna — Gustav Caigg, conduc-
tor.
Stravinsky : Agon — Ballet for Twelve
Dancers rec COLUMBIA 1-12" LP re-
cording $3.98. Igor Stravinsky con-
ducting the Los Angeles Festival Sym-
phony Orchestra.
Stravinsky: Persephone (poem by Andre
Gide) rec ANGEL 1-12" LP $3.48 Re-
corded in Paris. Andre Cluytens, con-
ductor. With Nicolai Geddo, Claude
Nollier, Chorale de'Universie de Paris.
A Treasury of Children's Classics rec YPR
12" LP $3.98. "Aladdin," music from
Rimsky- Korsakov; ''Midsummer
Night's Dream," Mendelsohn back-
ground. El Int
Wolt Disney's Fantasia 3rec DISNEY-
LAND 3- 1 2" LP. Music from the sound
track of the famous motion picture,
one of the first to employ stereophonic
sound. Leopold Stokowski conducts the
Philadelphia Orchestra in p>erformances
of the Bach Toccata ond Fugue in D
Minor, Tschaikowsky's Nutcracker
Suite, Dukos' Sorcerer's Apprentice,
Stravinsky's Rite of Spring, Beethoven's
Pastoral Symphony, Donee of the
Hours, Night on Bald Mountain, Ave
Maria.
World Folk Music Festivals (series) rec
WESTMINSTER LP @ $4.98. Eis-
teddfod I & II; Biarritz and Pamplona.
MUSIC: The DANCE
Accordion Serenade mp BRANDON 9min
sd b&w $50 r$3.50. Folk dance com-
posed by Igor Moiseyev, director of the
visiting Moiseyev dance troupe.
Ballet Girl mp BRANDON 23min sd b&w
$145 r$ 12.50. Claire Bloom; Royal
Danish Ballet. Awards: Venice, Edin-
burgh.
Bharatnatyam mp CINEMA 16 lOmin sd
b&w r$4. In one of the best ethno-
logical dance films, Shrimati Shanta
performs the "Natanam-Adinar," a
South Indian classical dance with
close-ups and explanation of gesture
language.
406
EdScreen & AV Guide — Aunust 1 9S8
Classical Dance Rhythms 2rec EBF 10"
78rpm $3. Minuet, Waltz, Polka, Jig,
Mazurka, Schottische, Bolero and Mor-
accan. TT El-A
Dances for Orchestra rec COLREC 12"
LP $3.98. Russian Sailors' Dance from
ballet "The Red Poppy" and the Sabre
Dance, backed by Brahms: Hungarian
Dances and dances from "The Bartered
Bride." Eugene Ormandy and the
Philadelphia Orchestra.
Folk Dances mp BRANDON lOmin sd
b&w $50 r$3.50. By the Russian State
Ensemble of the Folk Dance (The Moi-
seyev Dancers) .
The Grand Concert mp BRANDON 102
min sd col r$32.50. Bolshoi Theatre
performance; Calina Ulanova; selec-
tions from Borodin, Prokofiev, Glinka.
Great Moments of the Dance (series) mp
GREAT sd b&w. Ballet classics with
leading performers. SH-A
Israel Dances rec FOLKWAYS 10" LP
$4.25. Six dances by the Tzabar
Group, song accompaniment by Geula
Gill. Book of instructions, Hebrew text
and translation.
Mogic Fiddle mp CONTEMPORARY 15
min sd col $150 r$7.50. Members of
the Norwegion Ballet introduce one of
the old folk tales.
Pavlova's Favorite Ballets rec ANGEL
1-12" LP $3.48. Includes The Swan,
Glow Worm Gavotte, Autumn Leaves,
Russian Dance, Sleeping Beauty, Bac-
chancole. Efrem Kurtz, conductor.
Spanish Technique Lesson I mp DANCE
FILMS lOmin si (with titles) b&w $45
r$5. LaMeri and deFaIco demonstrate
basic body posture, arm movement and
footwork with aid of normal, slow-mo-
tion and close-up photography. They
dance three coplas of the Sevillanas,
SH C A
Square Dance Record Album rec MILLS
$3. Two 10" records with illustrated
book designed to teach primary
through junior high.
MUSIC: VOCAL
American Folk Tales and Songs (Chase-
Ritchie-Clayton) rec TRADITION LP
$4.98 also I Wonder As I Wander
(John Jacob Niles); Come and Sit By
My Side (Glenn Yarborough) ; John
Langstaff Sings Folksongs and Ballads;
A Ballad Singer's Choice (Ed McCur-
dy). El-A
Boris Codunov mp BRANDON lOSmin
sd col r$45. Moussorgsky's opera from
the story by Pushkin. Bolshoi Theatre.
Sung in Russian, English sub-titles.
Burl Ives Sings for Fun rec DECCA LP.
Also Ives' Coronation Concert, some
repetition.
Canadian Folksongs (series) BOWMAR
Jack Was Every Inch a Sailor, 38fr
LP sd col $11; without record $5,
a four-stage presentation so any audi-
ence can learn to sing it; The Chesa-
peake and the Shannon 92 fr LP sd
col $11. British underdog captures
American warship in boarding battle.
NFBC prod.
Children's Jamaican Songs rec FOLK-
WAYS 10" LP $4.25. Songs and
dancing games, so-called "Ring Plays."
Guide, with words and directions for
the games, included. Pri-SH
Claflin: Lament for April 15 and Other
Modern Madrigals r e c COMPOSERS
1-12" LP $4.98. Feature work is an
hilarious and timely setting of excerpts
from the Federal Income Tax instruc-
tions.
Classic Scots Ballads rec TRADITION LP
$4.98. Ewan MacColl and Peggy See-
ger. Lowland Scot dialect. Banjo and
guitar. SH-A
David-Beg rec WESTMINSTER LP. An
Armenian opera sung in Armenian by
the soloists, chorus and orchestra of
the Armenian State Theatre. English
text included.
Elixabethan Songs rec TRADITION LP
$4 98. Also Through Bushes and Bri-
ars (British folksongs); The Foggy
Dew (A. L. Lloyd in 14 British love
songs, accordion); Cockney Music Hall
Songs and Recitations (Colyn Davis).
Glinka: Life for the Tsar (Ivan Susannin)
rec LONDON Complete $19.92. Solo-
ists, chorus, and orchestra of the Na-
tional Opera, Belgrade, conducted by
Oscar Danon. Russian-English libretto
included.
Cluck: Orpheus and Eurydice rec EPIC
Complete. First French version. Tenor
Leopold Simoneau in the lead and so-
pranos Suzanne Danco and Pierette
Alarie. Hans Rosbaud leads the La-
moureux Orchestra and the Roger
Blanchard Vocal Ensemble.
Grand Opera mp SELECT 25min sd $100
each. Sung by Tito Gobi, Cloe Elmo.
Barber of Seville, Marriage of Figaro,
Don Pasquale, William Tell, Carmen,
Fra Diavolo, Lucia Di Lammermoor.
HS C A
Happy Wanderer and Other Songs rec
ANGEL 1-12" LP $3.98 Obernkirchen
Children's Choir. The Angels in Pig-
tails in 12 of their most populor songs.
Historical America in Song rec EBF 1 2"
78rpm 6 albums (ea 5 rect per al-
bum $10.95, set $59.50. Burl Ives,
sings, plays, introduces 1 20 songs. I :
Songs of the Colonies; II ... of the
Revolution; III . . . North and South;
IV . . . Sea; V . . . Frontier; VI . . .
Expanding America. JH SH
II Trovatore mp BRANDON 101 min sd
b&w r$22.50. Verdi's opera, with
Enzo Mascherini. Italian, with English
subtitles.
Israel Today rec CAPREC 12" LP $3.98.
Twelve Hebrew songs.
Jewish Children's Songs and Games rec
FOLKWAYS 10" LP $4.25. Fourteen
Yiddish children's folk songs current
in Eastern Europe a century ago, sung
by Ruth Rubin, banjo by Pete Seeger.
Booklet with words, explanatory notes.
The Lady from Philadelphia mp CON-
TEMPORARY sd b&w $250. The
40,000 mile tour through southeast
Asia by Marian Anderson as "the liv-
ing embodiment of our democratic
way of life" exactly as presented on
TV (See It Now, Dec. 30, 1957).
Miss Anderson sings 14 selections,
spirituals, folk songs, classics — and
"You Have to Be Carefully Taught" (to
hate) from "South Pacific." Pri-A
La Sonnambula (Bellini) 3rec ANGEL
3-12" LP $10.44 La Scala recording
with Callas in the title role.
Laughing America rec TRADITION LP
$4.98. Humorous folksongs, sung by
Oscar Brand who also records Pie in
the Sky, folksong satires.
Marriage of Figaro mp BRANDON 106
min sd b&w r$22.50. Mozart opera
as presented at the Berlin State Opera.
Sung in German, English sub-titles.
PRECISION DIE-CAST
ALUMINUM HUB COM-
BINED WITH SPECIAL
TEMPERED STEEL REEL-
SIDES MAKES A TRULY
PROFESSIONAL REEL
MUCH MORE STUROy-
TRUER RUNNING-
COMPCO
Manvtaclvrers of
Photographic Equipment for Over
A QUARTER of a CENTURY
NE^V!
A Hlajor Advance in film Reel Construction
COMPCO reels and cans ore finished in scratch-
resistant boked-on enamel.
Be assured a lifetime of film protection with these
extra quality products. Write for complete iryformalion.
REELS AND CANS • 16 mm 400 ft. through 2000 ft.
■]
corporation i
teOO N. SPAUUDINO AVENUE ]
C H I C A Q O 47. ILLINOIS |
EdScreen & AV Guide — August, 1958
407
ERIE CANAL, THE
^Reverse; First Overland Mail)
! SUBSCRIBE TODAY
audiofile
box 1771
albany 1 , n. y.
I
I
Synopsis: a summary of the political and phy |
incident to the construction of the Erie Canal. |
dramatically portrayed. The recording is adopt |
Landmark book (Random House) of the some ti j
ApprOiSOii An interesting presentation design I
for sixth and seventh grade students. I
u^.^ — ■.•—-»—. — _ — _ — — -
UtiuZaflOn: May be effectively employed in instruction in upper elementary school
and junior high classes studying transportation and history. Applicable to group or
individual listening.
RaflitQ: Poor Fair Good Very Good Excellent
Record Label: Enrichment Materials ERL 114
One 10 inch 33.3 rpm microgroove record.
1 0 issues
400 cross-indexed cards
$25.00 annually
1. Title
2. Author
3. Transportation
4. Clinton, De Witt
o
audiofile #58008
Merry Wives of Windsor mp BRANDON
93min sd b&w r$22.50. Nicolai's
opera based on Shakespeare. Berlin
State Opera. Sung in German; Eng-
lish sub-titles.
Negro Prison Songs from the Mississippi
State Penitentiary rec TRADITION
LP $4.98. Field recorded; collected
by Alan Lomax.
Odetta Sings Ballads and Blues rec TRA-
DITION LP $4.98, also Odetta at the
Gate of Horn. Negro folk singer, her
rich contralto especially effective in
work songs, folksongs, blues and bal-
lads.
On Wings of Song mp BRANDON ISmin
sd bCrw $85 r$5. Selections from
Schubert, Mozart, Brahms, by the
famous Vienna Boys Choir.
Pagliacci mp BRANDON 85min sd b&w
r$22.50. Leoncavallo's opera, sung at
Teatro dell'Opera, Rome, with Tito
Cobbi, Cina Lollobrigida. Italian, with
English sub-titles.
Persephone rec COLUMBIA RECORDS 1-
12" LP $3.98. Stravinsky's famous
"melodrama" with the composer him-
self conducting the New York Phil-
harmonic Symphony Orchestro, narra-
tor Vera Zorina, tenor Richard Robin-
son, and the Westminster Choir.
Rigoletto mp BRANDON lOSmin sd b&w
r$22.50. Tullio Serafin, at La Scala,
conducts the Verdi opera; libretto Vic-
tor Hugo; Italian, with English sub-
titles.
Sammie Davis Singing Songs for America
To Live By rec 45rpm ADL 75c. In-
cludes "The House I Live In" and
"Black and White." The theme of
the latter is that many things that "go
together" are black and white, day and
night, ink and paper — and people, too.
Songs and Dances of Spain rec WEST-
MINSTER 4 LP albums, ea $4.98. I:
Andalusia; II: Majorca and Ibiza; III:
Jerez and Seville; IV: Majorcan Folk
Dances and the Jota of Aragon.
Songs and Verse for Everyone Series 3
rec DISNEYLAND each album contains
1-12" LP Child's Garden of Verses,
Community Concert (featuring Frances
Archer end Berely Gile), Favorite
Hymns sung by Jimmie Dodd.
4nR
Songs of Ireland (Mary O'Hara) rec
TRADITION LP $4.98. Also The Lark
in the Morning (Diane Hamilton) ; The
Rising of the Moon (Songs of the Re-
bellion); The Countess Cathleen
(Yeats' verse play); The Bonnie
Bunch of Roses (Seamus Ennis) .
Songs of Israel rec CAPREC 12" LP
$3.98. Twelve songs sung by Lea De-
ganith, with Paul Lichtenstein and or-
chestra.
Songs of Israel and Many Lands rec TRA-
DITION LP $4.98. Hillel and AVIVA
furnish their own accompaniment on
Shepherd's pipe and Miriam drum. Is-
rael, Wales, Spain, Britain, China and
Sweden are represented in this collec-
tion.
Songs of the North and South rec Decca
LP Frank Luther in 19 northern and
17 southern Civil War period songs.
With Zora Layman and the Century
Quartette.
Songs of the Suffragettes rec FOLKWAYS
12" LP $5.95. A dozen songs, sung
by Elizabeth Knight; guide gives text
and a history of the suffrage move-
ment and its place in American his-
tory. SH C A
The Student Prince rec DECCA LP. Lau-
ritz Melchoir and Jane Wilson. On
flip side: The Vagabond King, Alfred
Drake and Mimi Benzell.
They All Die in This One rec CONCORD
1-12" LP $3.98. Famous operatic
death scenes sung with members of the
Metropolitan Opera Association and in-
cluding Albert DaCosta, Sandra War-
field, James McCracken, and others.
Scenes from Gioconda, Cecelia, Lucia,
Othello, Butterfly, Aida, Carmen, Rigo-
letto.
Tschaikowsky: The Sorceress ( "Charo-
deika") rec WESTMINSTER LP. First
recording, sung in Russian. English
and Russian texts included.
West Side Story 2r tope COLUMBIA
RECORDS $23.95. Columbia's first
Broadway original cost recording to be
issued on stereophonic tope.
Whaling and Sailing Songs (Paul Clay-
ton) rec TRADITION LP $4.98. Old
19th century sea songs, selected from
the original sources by a native of
New Bedford. Also Blow Boys Blow
(Lloyd-MacColl) collection of sea
chanties.
PHYSICAL EDUCATION & SPORTS
Archery Instruction and Safety mp AM-
BROSCH lOmin sd col $100 b&w $50
r$3.50. Equipment required, string,
pull, release, stance, safety precau-
tions. JH SH C A
Basketball Rules for Boys 6fs TAS col
Set $25, not sold separately. I: Defi-
nition of Terms; II: The Game; 111:
Violations; IV: Personal Fouls; V:
Technical Fouls; VI : Officiating. Con-
sultants: Int'l Asso. of Approved Bas-
ketball Officials. JH SH
Bob Mathias Story mp IDEAL 80min sd
r$15. Two-time decathalon winner
plays himself in this feature-length
story of his life and training. JH SH
Champions on Film my and sfs (series)
CANHAM I 6mm film loops and 35mm
sfs $20 uo. Archery, badminton, base-
ball, basketball, bowling, golf, soft-
ball, tennis, track and field, tumbling,
volleyball, wrestling. SH C Teadher
Training.
Dynamic Posture mo AACC 24min sd
b&w $75 r$4. Dynamic posture is
posture in action or in preporotion for
oction — common in animals, children,
and primitive man; uncommon in adult
civilized man. Shows application of
learned dynamic posture to common
human activities. Also avoiloble in a
longer color version in four parts ot
$150 r$8.
Field Hockey 6fs TAS si col $25 set.
Rules and officiating; correlates with
Lees and Shellenberger: "Field Hockey
for Players, Coaches and Umpires"
(Roland Press). SH C
Fishing Season mp STERLING 30min sd
col free. Baseball star Ted Willioms
shows his three favorite fishing spots
from southern waters to Canada; all
kinds of fishing ore shown.
Football Parade of 1957 mp UWF lOmin
sd b&w $22.95. Highlights of the
principal gridiron battles of the year.
SH C A
Crantiand Rice Sportlights (series) mp
NTA sd b&w $25. Entertaining presen-
tations of athletics and sports: White
Rhapsody (skiing) and 10 more.
How to Ploy Hockey 8mp AHCA 65min
running time $300 b&w. Skating,
Stickhondling, Passing, Checking,
Shooting, Goaltending, Offensive
Teamplay, Defensive Teamploy.
Instructional Sports (series! 1 Omp SE-
LECT lOmin sd b&w $21.75. Swim-
ming; Diving; Basketball; Golf; Ten-
nis; Football. SH-A
Introduction to Field Archery mp AM-
BROSCH 12min sd col $110 b&w $55
r$3.50. A family of four, introduced
to the sport, become enthusiasts. JH
SH C A
Introduction to Skin Diving mp USC 27
min sd col $200 r$6. Use of under-
water breathing apparatus, how to stay
alive. SH C A
Learn to Swim 2fs WED 83fr si col
$8.95. I — Swimming is Fun; 2 — Be
Safe in the Water. Int JH
Man or Deer? fs SAFETY set $39.50.
Tachistoscopic flashfilm technique Is
used to test and improve hunters'
identification capacity, and their atti-
tudes toward firearms. JH SH A
Olympia: Diving Sequence mp MMA
lOmin sd b&w r$3. This sequence
from the film of the 1936 Olympic
Games illustrates how a new (and in
reality nonexistent) time-space con-
tinuum con be created by film editing.
Scientific Unarmed Self-Defense mp DSDF
sd b&w air freight paid. The ancient
art of Cheena-adi, reportedly father to
Judo and Ju-Jitsu, showing in detail
the locks, grips, twists, cuts, digs and
kicks intended to disable any opponent.
8mm and 35mm prints can be ar-
ranged. C A
Softball Fundamentals for Elementary
Grades mp BAILEY lOmin sd b&w
$50. Shows boys and girls the tech-
niques, rules, safety measures. El JH
Softball Rules for Boys 6fs TAS col Set
$25; not sold separately. Outlines ba-
sic essentials of good umpiring, includ-
ing the most frequently misunderstood
plays- Approved by B. E. Martin, Ex-
ecutive Sec'y Amateur Softball Asso.,
Consultant, George Dickstein, Umpire-
in-Chief and Rules Interpreter of the
International Joint Rules Committee on
Softball. JH SH
The Story of America's Cup mp ASSO-
CIATION 27min sd col free. During
86 years of yacht racing more than
$30 million have been spent in com-
petition for a cup worth intrinsically
less than $100. Film carries a story of
boy who discouraged by repeated loss
of club races, regains courage from the
story of Sir Thomas Lipton's five de-
feats, and the worldwide tribute to his
sportsmanship. Transfilm production.
El-A
Swimming and Diving Loop Movies mp
CHAMPIONS Swimming set includes
1 8 different loops showing twelve of
the world's greatest champions ($25) .
Diving set includes 27 loops all titled
for identification of dive and diver
$29.50).
PRIMARY GRADE MATERIALS
Adventures of a Chipmunk Family mp
EBF llmin sd col $120 b&w $60.
The chipmunks raise their family,
train the youngsters to survive in their
world, then dig their winter burrows
and go to sleep. Pri
Animal Stories Series 6fs MH col $35.50
ea $6.50. Actuol photographs of
children and their animals. Animals
of Farmboy Bill, Peter's Pet Party,
Tony's Pony, Randy Takes Core of
his Dog, Bonnie the Seeing Eye Dog,
Kathy's Cot has Kittens. Pri.
Animols in Autumn mp EBF llmin sd
col $100 b&w $50. Depicts animals
that migrate and hibernate, semi-
hibernating animals, and animals that
remain active.
Animals Move In Many Ways mp FA
lOmin sd col $100 b&w $50. Starting
with children, who run on two legs (or
hop on one), the film ranges from the
kangaroo of the millipede, with birds,
fish and insects not forgotten. Pri.
Autumn is Here Series 6fs JAM col
$28.50 ea $4.95. Birds Get Ready for
Winter (22 fr). Animals Get Ready
for Winter (22), Insects Get Ready
for Winter (22), Plants Get Ready
for Winter (21), Seeds Travel (22),
People Get Ready for Winter (22).
Pri.
Bushy, the Squirrel: Background for
Reading and Expression mp COR-
ONET llmin sd col $100 b&w $55.
For explanation of
abbreviations fol-
lowing- subject title,
see page 386.
One ofternoon Stevie spies a squirrel
with o beautiful, long toil. It scam-
pers away quickly and Stevie and his
fother set off to find it. What Stevie
discovers in the woods, how he finally
makes friends with Bushy, and the
things he learns will stimulate read-
ing and story-telling activities. Pri.
Childhood Rhythm Records rec TAS 10"
78rpm. Rhythms, Series I, II, III, V;
Dances, Series IV, VI, VIII; Nursery
Rhymes and Singing Games VII. Per
series $6.10. Dance syllabus avail-
able. TT Pri
Children at Work and Ploy Around the
World mp UWF 20min sd. Family and
community life is emphasized and ot-
tention is focused on the role of chil-
dren in human society. They ore seen
participoting in the tasks of providing
food, clothing, and shelter, each in his
small way. Pri.
Children in Autumn mp EBF llmin sd
col $120 b&w $60. Two children
watch the lush summer green change
to the soft browns and reds of fall;
they watch changes in the habits of
various animals, and the weather grow
colder. Pri.
Children in Spring mp EBF I 1 min sd col
$120 b&w $60. Children search for
and recognize the signs of spring —
bursting of leoves, opening of flowers,
emergence of tulips; picnics occur;
tadpoles and boby birds ore noted; a
vegetable garden is begun. Pri.
Children in Summer mp EBF llmin sd
col b&w $120-$60. Boy visits farm,
goes fishing with dad, plays with dog,
learns about insects — and rain, then
back to school and colorful drawings.
Pri.
Children in Winter mp EBF llmin sd
col $120 b&w $60. Boy and girl
watch seasons change, enjoy snow and
ice, choose a Christmas tree, make
snow man, pop corn, and wait for
Spring. Pri.
Children's Stories Slides si SLIDES $1 per
set of four colored slides: 17 children's
stories ore illustrated.
Chotu and His Jungle Elephant mp
BAILEY 12min sd col $100 b&w $50.
Tells obout a family in India ond how
their elephont serves both as a pet
and a worker. It stresses the impor-
tance of giving proper care to animals
and shows how the elephant is used to
do heavy labor in India today. Pri.
Cinderella rec COLUMBIA RECORDS
$19.95 On 7" reels, recorded at o
tape speed of 7.5 inches per second.
CBS Television Production of the
Rodgers and Hammerstein hit.
The Community Bakery mp WED llmin
sd col $110 b&w $55. Making of
bread in a modern neighborhood bak-
ery. (Set 12 b&w study prints 1 1x14"
correlated, $3.) Pri.
Disney Children's Story Teller Albums
9rec DISNEYLAND. Eoch olbum in-
cludes 1-12" LP record giving the
story and songs of a familiar Walt
Disney motion picture; Bambi, Dumbo,
Pinocchio, Day at Disneyland, Perri,
Cinderella, Peter and the Wolf, Old
Teller, We're the Mouseketeers. Each
$3.98.
Dress for Health mp EBF 1 0min sd col
$100 b&w $50. By observing o pair
of delightful twins, Peter ond Polly,
children learn why we wear different
kinds of clothing ot various seasons
of the year. Pri.
Enjoy These Distinctive Advantages of
Daylight Projection with LENSCREEN
Lenscreen faces daylight windows efficiently —
Performs where all other screens fail.
• Students Are Alert • Saves Cost of Darkening Shades
• Permits Notetoking • Solves Ventilation Problems
• Discourages Mischief • Allows Recitation During Showing
The POLACOAT LENSCREEN "625" — newest and finest device of its kind —
provides o rear-projected clear image 25" x 25" in lighted rooms. For film-
strips, slide and 16mm projection. School price $64.50 — with stand $74.50
F.O.B. factory.
Write today for Brochure 625
lenscreen panels of glass or plastic available tor custom instaflotion. Ask for
Bulletin LS-57.
POLACOAT, INC
9710 Conklin Road
Blue Ash, Ohio
EdScreen & AV Guide — August, 1958
409
miim
urn.
in the
67 Newest
Coronet Films
incorporating f/?e most modern, effective tecttniques developed in
19 years of successful educational film-making.
. skillfully correlated to teaching units
. devoted exclusively to classroom subjects
. prepared with the help of world-famous educators
. reflecting the entire curriculum at major grade levels
. produced in full, natural color
Since 1939, Coronet Films has been producing outstanding 16mm sound motion pic-
ures regularly. The rich experience of these years has reached its zenith in the films
iescribed on these pages — among the finest available today. And these are only a
"raction of the more than 800 Coronet films now available in your choice of full color
IT black-and-white.
The keynote of Coronet's huge production program is "Creative Quality" — that
;ssential added ingredient of fine filmmaking which combines: the courage to pioneer
. . the skill to create improved film techniques ... the unfailing devotion to high
.tandards of quality in every step of production. This creative quality has won for
roronel Films overwhelming acceptance in all fields of education — and has helped
)uild the largest, most up-to-date group of teaching films in the world.
The films described on these pages are the Coronet releases from September 30, 1957
o October I, 1958. Each is a distinctive, meticulously planned motion picture. Several
lave been more than two years in the making. Each serves the unique purpose of
FILMS FOR THE PRIMARY GRADES
0-3)
Beginninf; Good Posture Habits (I reel) The com-
ponents of good posture, iheir effecl on body
growth, and how youngsters can impro\c their
posture habits.
The ^"^o)■ Princess C/i reel) A charming tale in
animation about a frog princess, a handsome
prince, and a wicked magician.
Living and Non-I.iving Things ( I reel) Detines and
clarities the basic differences and similarities be-
tween lining and non-living things.
Mother Goose Rhymes: Background for Reading
and Expression ( i reel) An imaginative trip to
Mother Cioose Land to meet many favorite story-
book characters.
Mr. and Mrs. Robin's Family (I reel) A beautifully
photographed story in a backyard setting of a
robin family from spring to early fall.
What Do VVc See in the Sky? (I reel) The beauty
and wonder of the heavens . . . with facts about
the sun. moon, planets, stars, and constellations.
The Wide, W ide Sea : Background for Reading
and Expression (I reel) A visit to the seashore
stimulates thinking about the sea, life in the sea,
and the reading of stories and poems about it.
Woodland Indians of Early America (I reel) Au-
thentic reconstructions and scenes lend reality to
the daily activities of a Chippewa family prior to
European influence.
FILMS FOR THE INTERMEDIATE
GRADES (4-6)
Boy of a Frontier Fort (I reel) Daily life in a
frontier fort in the I790"s . . . with dramatic prepa-
rations to ward off an expected Indian attack.
Boy of Renaissance Italy (ll^ reels) A day in the
life of an apprentice artist shows us people from
all walks of Renaissance society.
Colonial Family of New France (H4 reels) A pic-
lure of the life of a farmer, a voyageur, a priest,
and others in the French Canada of 17(X).
Electricity All About Us (Exploring Science) ( I
reel) Shows basic characteristics of static and
current electricity, and its many uses in the home.
Gold Rush Days ( I Vi reels) Important features of
the gold rush, including the hardships of travel
overland, new settlements, and panning for gold.
•Growing L'p (Preadolcscence) (I reel) Illustrates
graphically the normal growth processes, stressing
differences among indi\iduals and between boys
and girls.
Healthy Feet (I reel) X-ray, animation, and slow-
motion photography show the structure and func-
tion of each part of the foot and indicate how to
care for the feet.
Healthy Skin (1 reel) Examines features of the skin
and explains the importance of cleanliness in re-
lation to skin's structure and functions.
The Jamestown Colony (1607 through 1620) (I'/z
reels) A vividly dramatic record of events in early
Jamestown, against a background of reconstruc-
tions at the W.*!? Jamestown Festival.
Let's Be Clean and Neat ( 1 reel) Examples demon-
strate how being clean and neat contributes to
social acceptance, good health, and a feeling of
well-t>cing.
iking Sense Wilh Outlines (I reel) How the
akdown of subjcc(s inio (opics leads lo grcaler
oyment of study and to better organization of
ttcn material.
allime Manners and Health (I reel) Shows that
king mealtime pleasant for others is essential
ncing well-liked, to easy natural table manners,
I achieving good health.
; Midnight Ride of Paul Revere (I reel) A re-
i.ctment of Longfellow's famous poem which
I develop a better understanding of literature
,cd on our historv.
The Moon and How It Affects
Us (1 reel) Telescopic motion
pictures show the moon's sur-
face and illustrate its phases,
eclipses, and effect on the
earth's tides.
ur Senses: What They Do For Us (1 reel) How-
five senses work alone and together to serve
and increase our enjoyment of living.
• Panama Canal (I reel) A history of the Canal,
«ing in a trip through it, how it operates, and
importance in world communication.
. Story of Our Money System (I reel) A history
our money system shows earliest forms of
ter and the development of various types of
iiey.
ry of Our Number System ( I reel) The historical
elopment of numbers — including ancient count-
systems, the abacus and the development of
modern symbols.
insportation in the Modern World (I reel) The
wrtance of various types of transportation to
usiry. travel, and the growth of cities.
ivel in America in the 1840's ( I '/t reels) The long
I from New York to Illinois in the I840's helps
understand significant expansion and growth
ransporlation.
•es: HoH We Identify Them (I reel) Many
mplcs explain how to identify trees and show-s
trees of major forest areas.
Understanding Our Earth:
Rocks and Minerals II reel)
The three major classes of
rocks are identified and re-
lated to the natural conditions
which produced them.
• West Indies: Geography of the Americas (I
I) Relates the geography of these colorful is-
ds lo economic growth and trends in industry.
e;oslav Village ('4 reel) (B&W only) Life in a
ill village in Central Bosnia — home life, work-
in the fields, a school day, and an exciting
rket dav.
^LMS FOR JUNIOR AND SENIOR
HIGH SCHOOL ('7-12)
reers in .Agriculture ( I 'A reels) Career oppor-
lities in the areas of crop and livestock farming,
icultural research, industry, conservation, and
vices.
mate and the World We Live In ( I Vi reels) The
crmining factors of climate, the grouping of
■naie into types, and the affect of various climates
human activ ities.
Knglish History : .Absolutism
and Civil War (1 reel) Stresses
I he changing relation of power
between king and Parliament
from the reign of James I to
the Restoration.
Knglish History: Restoration and Glorious Revolu-
tion (I reel) In authentic settings, shows how the
constitutional monarchy was established after the
Restoration.
English Literature: The Eighteenth Century (\>/4
reels) Illustrates trends in literature from neo-
classicism to romanticism using excerpts from
major writings.
English Literature: The Ellizabethan Period (1 14
reels) By showing social and economic conditions
of Elizabethan England, the film explains the
creation of this literature.
English Literature; The Seventeenth Century ( 1 1^
reels) Against the turbulent background of the
Commonwealth and Restoration, we view the
most important literary figures and their works.
Grammar: Verbs and Ways We Use Them (I reel)
Clever animation teaches the essentials of verb
forms and what they do in sentences.
Handel and His Music (l'^
reels) A selection of this great
composer's works is performed
against a rich background of
his life in Germany. Italy, and
London.
High School Prom ( 1 Vi reels) Preparations for a
prom and proper etiquette during the evening
help young people make the most of this exciting
event.
Hon Green Plants Make and Use Food ( 1 reel)
Plants' requirements for life, photosynthesis, and
the dependence of all living things on green plants.
The Human Body: Digestive System (I Va reels) A
detailed look at the functions of the digestive
system, showing the related roles of each part of
the system.
Launching the New Govern-
lf*1^ ment (1789-1800) (I '4 reels)
'',"\J2.' ^^ Presents the problems faced
by the infant U. S. government
and reviews some major events
of the period.
•Laws of Conservation of Energy and Matter (1/4
reel) Simple experiments and special photographic
effects show that matter and energy cannot be
created nor destroyed, but can be converted into
one another.
*The Laws of Gases (I reel) Animation helps to
illustrate the meaning and importance of the Laws
of Boyle, Charles. Dalton, and Avogadro.
Leonardo da Vinci and His Art ( 1 '/t reels) A close
examination of this artist's famous works increases
appreciation of his particular style and the beauty
of his art.
The Metric System (I reel) This history of the
metric system compares the English and Metric
units, showing the advantages of computations in
the latter.
*Poe, Edgar Allen: Background for His Works
(1 Va reels) Major events of Poe's life arc outlined
with narrated excerpts and re-enactments from
many of his works.
Reproduction in Plants (I reel) Explains the
processes involved in asexual and sexual plant
reproduction and indicates how strains are im-
proved through selective breeding.
*Rice in Today's World ( 1 reel) The importance of
rice throughout the world, with emphasis on the
Orient and factors contributing to its growth and
culture.
Rubber in Today's World (I reel) A review of the
history of rubber, including primitive methods of
manufacture and vulcanization, and a look at the
role of synthetics.
The Sea: Background for Literature (I reel) Dra-
matic excerpts from some of the world's great
sea literature are visualized to encourage further
reading and develop understanding.
Simple Plants: Algae and Fungi ( I '4 reels) De-
scribes the major characteristics of simple plants
and their value to mankind.
Simple Plants: Bacteria ( I '/i reels) Revealslhrough
photomicrography the characteristics of the three
known groups of bacteria.
*The .Sun and How II Affects Us (I reel) Tele-
scopic motion pictures show the physical nature
of the sun and how it affects life and weather on
the earth.
United States Expansion: The Northwest Territory
(l'/4 reels) Recreates major events leading to the
opening of the Northwest Territory to large scale
settlement.
'United .Slates Expansion: Overseas (1893-1917)
(I 'A reels) The changing policy and new problems
of overseas expansion into Hawaii. Cuba, the
Philippines, and Central America.
The Vikings and Their Explo-
rations (I reel) Through cos-
tumed dramatizations and au-
thentic Viking artifacts, the
film recreates Norse culture
The War of 1812 (1V4 reels) The causes, broad
strategy, and ultimate results of the War of 1812,
showing the major areas of battle.
Wolfeand Montcalm (I'/i reels)(B&Wonly). Prepa-
rations for the Battle of the Plains of Abraham,
the strategy of attack, and the death of the two
great generals.
Yugoslavia (I reel) (B&W
only). A survey of the geogra-
phy of Yugoslavia, including
'/ / ^ city life in Sarajevo and Bel-
^^P grade, farming conditions, and
economic developments.
FILMS FOR COLLEGE AND ADULT
GROUPS
Education in .America: The Seventeenth and Eight-
eenth Centuries ( 1 1/1 reels)
Education in America: The Nineteenth Century
(1 1/2 reels)
Education in .America : Twentieth Century Devel-
opments ( I V2 reels)
A unique series of motion pictures surveys the
momentous events in three hundred years of
American education. These films provide excellent
information on the beginnings of our educational
system and its adjustments to social change through
the years.
Profiles of Elementary Physical Education (3 reels)
Stresses successful methods used in teaching ele-
mentary physical education, with many ideas for
the guidance of class activities.
'Films to be released between .luly 15 and
.September 30, 1958.
All films are available in either
color or black-and-white, ex-
lepr for three ns indicated.
HO^A^ TO OBTAIN CORONET FILMS
W,
*ept. ES-7S8 Coronet Building
thioago 1, Illinois
pi^gyi^y^; Prints of all Coronet films are available for preview by those who desire
to make selections for purchase. There is no obligation except for return
postage. Simply let us know which films you would like lo evaluate.
PURCHASE* Prints of all Coronet films on these pages are available at $100 a reel
in color or at $55 a reel in black-and-white, with proportionate prices
applying for less or more than one reel.
pg|S|Ty^|__ Prints of these films may be purchased outright at the prices quoted
_, above, or obtained under the generous provisions of the Coronet
PURCHASE: Rental-Purchase Plan. See page 6 of the 1958-59 catalogue for details.
Primary Grade Material (Cont'd)
Elf Book (series) sfs SVE sd col set 4fs
& LP $27.50 indiv fs & Irec $9.
Based on the Elf Book (Rand-McNal-
ly) stories. Fun on Wheels — Johnny,
The Fireman; Buddy, The Little Taxi;
Choo-Choo, The Little Switch Engine;
Our Auto Trip. Animal Friends —
Hide-away Puppy; Chester, The Little
Pony; The Little Mailman of Bay-
berry Lane; Mr. Bear's House. Pri
Form Animals: 2nd Edition mp EBF 1 I
min sd col $100 bCrw $50. Morning
chores, midday activities, evening
chores. Pri.
Folk Tales, Legends and Stories I Ofs TAS
col series $55; indiv. $6. The Ant
and the Grasshopper; The Crab and
the Monkey; The Little Tailor; Peach
Boy; Crackling Mountain; Jose of San
Salvador, Monkey See — Monkey Do;
Yung Ja of Korea; Dancing Bread;
Alice in Wonderland. Arranged by Cer-
Food Store: 2nd Edition mo EBF )3min
sd col $125 b&w $62.50. Dramatizes
a universal childhood interest and pro-
vides background for the exchange of
ideas obout food stores and shopping.
Shows shopping, store helpers, vege-
tables and frozen foods and other de-
partments. Pri.
Frog Prince, The mo CONTEMPORARY
lOmin sd b&w $50. Uses animated
silhouettes to visualize fairy tale about
a frog which turns into handsome
prince when befriended by a beautiful
princess. Designed by Lotte Reiniger.
Frog Princess mp CORONET 6min sd col
$50 b&w $27.50. The prince, in this
onimotion film, shoots an arrow into
the air, and the one who returns it
will be his bride. A frog, who is a
princess under the spell of a wicked
magician, finds the arrow and the
prince encounters many dangers in
freeing her from enchantment. Pri.
Grandmother Makes Bread mp BAILEY
lOmin sd col $100 b&w $50. Robin
and Billy visit their grandmother, help
her make bread, learn good manners
and health habits. Pri. El
Insects Around Us 5fs JAM si col $24.50
ea $5.75. Finding Out About Insects
(25 frames). Insect Homes (23),
How Do Insects Protect Themselves
(24), Our Insect Enemies and Insect
Friends (23), Collecting Insects (24)
Pri.
It's a Cot's Life mp FRITH 1 Imin sd col
$90. About three-fourths of the film
IS token at a distance less than four
feet, showing the mother cot washing,
nursing, and demonstrating to her
family protective measures. Pri.
Kittens: Birth and Growth mp BAILY
1 Imin sd col $100 b&w $50. Story of
a white mother cat. Shows Millie ac-
tually giving birth to her family
of kittens. Covers the eight-week span
after birth showing the kittens nursing
crawling, playing, and learning to
walk and eot. Stress is placed on the
care given to them by children. Pri.
Lambert The Sheepish Lion rec DECCA
Tale from a Walt Disney production
as fold by Sterling Holloway. Pri.
Let's Take a Walk in the High Country
mp GATEWAY lOmin sd col $100
Introduces high mountains, aspen
trees, snow-plant, shooting star
wyethia, false hellebore, rein orchis'
labrador tea, red heather, high- moun-
tain meadows, lakes and granite
cliffs. Pn.
^*^ ^°.H ° ^"'^ *° **'^ Meadow to
Wotch Some Birds mp GATEWAY 10
412.
min sd col $100. Introduces a meadow
OS a place where cows and sheep graze
on clover, miner's lettuce, pimpernel;
where butterflies, green and tent cater-
pillars and lizards live; wild roses
and thistles grow. Pri.
Let's Toke a Wolk to Where the Hum-
mingbirds Live mp GATEWAY lOmin
sd col $100. Mother, Ellen, and Mary
visit a eucalyptus grove where they
find a colony of Allen's Humming-
birds. They examine several nests, see
eggs, babies in various stages of de-
velopment, mother hummingbird gath-
ering nectar and feeding her young,
and the young birds leaving the nest.
Pri.
The Life and Times of a Balloon mp
DISRAELI llminsd (music only) col
$120. A red toy balloon escapes from
a child and as it sails over others try-
ing to capture it a story unfolds of the
differences of landscape, plant life,
people. Pri.
Little Red Hen mp ALTURAS 6min sd
col $46.75 r$4.75. Photographed on
location with live animals, based on
the familiar children's tale. Pri.
Little Red Riding Hood mp BAILEY
1 Imin sd col $100 b&w $50. Told In
three-dimensional animation, this is a
revised version of o previous release
edited especially for showing to pri-
mary children. Pri.
Living and Non-Living Things mp COR-
ONET llmin sd col $100 b&w $55.
Tony learns the five basic differences
between living and nonliving things.
In observing his dog and fish, plants,
clouds, rocks, and other phenomena,
he recognizes the charoteristics of
these things which distinguish the two
great groups. Pri.
The Lost Sailboat fs BOWMAR 5 1 fr
b&w $3. Children's story hour tale of
little boy who loses a toy sailboat that
was too big to sail in his tub. NFBC
prod.
Machines that Help the Farmer mp FA
lOmin sd. Introduces two children as
they use hand tools to care for a back-
yard garden. Parallels the activities of
the children with the work done by a
farmer using power machines.
Millions of Cats fs WESTON 44fr si
b&w $4. Pleasant primary story with
moral children are not likely to miss
Pri.
Mother Cat and Baby Skunks mp EBF 1 1
min sd col $120 b&w $60. House cat
mothers family of orphaned skunks.
Guide. Pri
Mother Goose Rhymes: Background for
Reading and Expression mp CORONET
1 1-min sd col $100 b&w $55. Barry's
and Linda's trip to Mother Goose Land
provides on imaginative experience
built around fomilior nursery rhymes.
Pri.
Neighborhood Community 6fs EBF si col
$36 eo $6. Robbie's Neighborhood
(boy's return to favorite neighborhood
friends and haunts after vacation).
Different Neighborhoods (new and
old), Shoring with Neighbors (co-
operotion for common good and hap-
pier living). Neighborhood Workers,
Places We All Own (how taxes pro-
vide schools, parks, streets; need to
respect public property). In and Out
of the Neighborhood. Pri.
Official Mickey Mouse Club Records: 5
new titles rec DISNEYLAND available
at 45 and 78 rpm. We're the Mouse-
keteers, Mickey's Big Show, Walt Dis
ney's Perri, Karen and Cubby, Wal
Disney's The Saga of Andy Burnett.
Our Community Helpers: I Cr II fs SVl
2 sets of 5 ea $21.50 set or $4.5(
per strip. Col. Set I includes Firemoi
(31 frames). Postman (31), Police'
man (28), Grocer (31), Baker (38)
Set II includes Dentist (30 frames)
Doctor (34), Librarian (32), Milk'
mon (37), City Helpers (34). Pri
Our Neighborhood Workers 9fs EYE Se
of 9 in color $25 eo $4. Stresses help-
fulness of workers and the worth of al
kinds of work ond services. Titles dea
with the Baker, Dairyman, Shoemaker
Tailor, Neighborhood Laundry, Butch-
er, Banker, Watchmaker and Jeweler
Fruit and Vegetable Store. Pri.
Picture Book Parade Additions 2mp
WESTON 6 & 9min eo col $75 G
$100 b&w $37.50 & $50. Camel Whc
Took a Walk by Jock Tworkov G
Lentil by Robert McCloskey. Pri.
Picture Book Parade in Filmstrips Sfs
WESTON. Complete text, in a picture-
cued booklet, accompanies each strip,
which contains all of the original illus-
trations from the books. Titles avail-
able include: Millions of Cats, Her-
cules, Story About Ping, Stone Soup,
Georgie, Moke Way for Ducklings,
Mike Mulligan and His Steomshovel,
Red Carpet. Pri.
Polly the Parrot mp COR llmin sd col
$100 b&w $55. Polly eats ond drinks,
climbs and walks, and runs away from
home. Pri.
Puss in Boots mp EBF 16min sd b&w
$. Classic children's story, played by
puppets (Diehl family, Germany). Pri
El
Pussycat That Ron Away mp BAILEY
2 Imin sd col $190 b&w $90. During
the search for his lost pussycat, young
Eric leorns the importonce of obeying
his porents and of being kind to his
little brother, Jan. Produced in Nor-
way. Pri.
Related Rhythms 2sfs STRATCO sd col
$11. 50 set ea fs $3.25; LP rec $5.50.
Rhythm in Nature (22fr) offers three
settings: plant life, corral, fishing. At
the Carnival (17fr) is a single setting.
TT Pri
Robin Redbreast: 2nd Edition mp EBF
lOmin sd col $100 b&w $50. An over-
all study of this best-known North
American bird, designed to help chil-
dren appreciate and understand life
in their immediate environment. Pri.
Rhythm and Activity Records rec SING
'N DO. Original songs for rhythmic
exercises in lower grades, also holiday
observance programs. Pri.
Sea Adventures of Sandy the Snail mp
EBF 16min sd col $180 bCrw $90.
The undersea world as it might look
to a tiny snail is recreated by the me-
dium of finger paints. During his
journey Sandy meets a starfish, a puf-
fer, an abalone and a pair of sharks.
Pri.
Songs from "Now We Are Six" rec
DECCA. Children love the Milne poems
as sung by Frank Luther. Included are
"Binker," "The Emperor's Rhyme,"
and "The Friend." Pri.
Spring Comes Sfs JAM si col $23.50 ea
$4.95- Birds, animals, insects and
finally the activities of children as
spring returns. Pri.
The Story of the Goose and the Gander
mp FA lOmin sd col. A pair of lov-
able and amusing geese serve as cen-
ter for unit on farm life, for creative
art motivation, and for language arts.
Pri.
Toles of Far- Away Folk 4fs FH ea 35fr
si col $20 eo $6. FoLir charming tales
from other continents told with a
wealth of pictorial detail. Lost Ring,
tale from Japan; Kidnapping of Site,
India; Johnny and the Giant; Irelond;
White Elephant, Egypt. Pri,
Toles of Nearby Folk fs FH eo 35fr si
col $20 eo $6. Man Who Wouldn't
Work, a tale from Mexico; Boy ond
the Donkey, Haiti; How Teriok Saved
His Brothers, Alaska; Buffalo Stealer,
Plains Indians. Pri.
*Tell If Again rec ANGEL 1-12" LP
$3.98. Julie Andrews and Mortyn
Green of "My Foir Lody" present nurs-
ery rhymes, leorning songs, lullabies,
and other juvenile delights from
Mother Goose.
Tom Thumb — Puss in Boots rec RCA
as told by Paul Wing for Grades 1-3
for "listening for pleasure." Pri.
Travels of Babar rec DECCA. Three tales
told by Frank Luther include "The
Story of Babar," "The Travels of
"Babar" and "Babar the King." Pri.
Tuneful Tales (Series) H rec EBF 12"
78rpm 52.25 ea. Martha Blair Fox
recordings; Three Little Pigs; Johnny
Cake; Shoemaker and Elves; Nut-
cracker and King Mouse; White Easter
Rabbit; Little Engine That Could;
Laughing Jack O'Lantern. Also, on
10" @ $1.75: Henny Penny; Old
Woman and Her Pig; Little Crey Pony;
Jojo; Twenty Froggies Went to School;
George Washington Rabbit; Little Tug
That Tried i2reci . Pri.
'Walt Disney Adventure Stories 8fs EBF
Set of 8 in color eo 50fr si $48 ea $6.
Films from the theatre adopted to
filmstrip form. Peter Pan, Lady and
the Tramp, Adventures of Johnny Ap-
pleseed. Adventures of Pecos Bill, Ad-
ventures of Mr. Toad, Legend of
Sleepy Hollow, Peter and the Wolf,
Brave Little Tailor. Pri.
Walt Disney Fantasy Stories 8fs EBF si col
eo about 50 frames $48 ea $6. Based
on 0 number of familiar Walt Disney
productions with the collaboration of
Dr. Paul Witty. Alice in Wonderland,
Cinderella, Dumbo, Ferdinand the Bull,
Ben and Me, Little House, Morris the
Midget Moose, Lambert the Sheepish
Lion. Pri.
Walt Disney Story Classics 8fs EBF aver-
age 50fr si col $48 ea $6. Include
Snow White and the Seven Dwarfs;
Pinochio, Bambi, The Tar Baby, The
Laughing Place, Bongo, Mickey and
the Beanstalk, The Three Little Pigs.
Pri.
Watch Out for Strangers fs VEC 14fr si
bCrw $3.50. Especially posed by school
children as an important safety mes-
sage for boys and girls. Pri.
What Do Fathers Do? mp CHURCHILL
I Imin sd col. $100 b&w $50. Toby's
father takes his boy to a construction
job to meet several fellow-workers as
well as watch his dad at work. They
meet other fathers on their jobs —
milkman, telephone repairman, store-
keeper— and it becomes clear how fa-
thers work to provide a living for their
families. Toby decides he wants to
grow up fast and be a father.
tWhat Do We See in the Sky mp
CORONET llmin sd col $100 b&w
$55. With father's help, Freddie learns
about the sun, moon, planets, stars,
and constellations — their relative
size and distance, their light, and
something of their composition. Pri.
What Ya Wanna Be? rec DECCA. Frank
Luther asks the small fry what they
want to be "when you grow up." The
answers come back as policeman,
engineer, nurse, teacher, etc. Pri.
RELIGION & ETHICS
A. D. 29 fs CEP 50fr si col. Thoughts and
feelings of the disciples on the days
following the crucifixion. Two scripts
are supplied, for children and for adult
worship service.
A Look at the Book Series 1 3mp UNUS-
UAL 14min ea sd col $175 b&w
$87.50 series col $1,950 b&w $950.
Short sermons, based on the Bible, give
answers to important questions. The
questions are concerned with What is
the Gospel, How Can I know Cod's
Will for My Life? What do Preachers
Mean When They Say a Man has to be
Born Again? Will We Ever Be Able to
Build a Peaceful World? How Can I
Be Sure Which is the Right Church?
and others.
The Amish Folk fs PHOTO ARTS si col
$7 r $3. The Pennsylvania Dutch
country customs, manners and life of
the old-order Amish who preserve
their religious and social exclusivity
despite the changes all about them.
One-room schoolhouses, cooperative
barn raisings, horse-drawn buggies and
severe garb are shown in this unique
filmstrip. JH SH C A
Bible Songs and Stories rec COLDREC
12" LP featuring 19 songs and 16
stories, from The Creation to Daniel.
JH-A
Blessings of the Christ Child fs CONCOR-
DIA $8. with 12" LP record (one side
for adults; other for children) or $5
separately. Color. A new approach to
the Christmas story highlighting in
four ports the blessings of Jesus' birth
to all monkind. First, to the Old Testa-
ment believers waiting for His coming;
second, to believers living at the time
of His birth; third, to believers today.
Port four emphasizes the acts of good-
will, love, and mercy being performed
today OS o result of these blessings.
Book of Acts Series lOmp FAMILY eo
1 7min sd col r$9 b&w r$6. Dramatic
episodes portray the beginnings of the
early Christian church including the
baptism of the Holy Spirit on the day
of the Pentecost, the preaching and
witnessing of the apostles and early
Christians, the conversion of Saul, the
persecution of Christians, the first gen-
tile believers, the first missionaries,
and the lost message of Paul.
Book of Acts (Series) 1 6f s BROADMAN
sd col Four series, ea 4fs 2 LP $22.50;
fs only $5 ea; records ea $2. Based on
motion picture series: How To Be
Saved; Personal Witnessing; Christian
Service; Triumphant Faith. Striking
portrayal of the men who carried
Christ's message to the world.
Building The Sunday School (series)
1 8fs BROADMAN col si manual Age
Croup Series (8) $35; Teacher Im-
provement ($22.50); Class Officers
(5) $12.50.
CAN HELP YOU WITH YOUR
ENTIRE CHURCH PROGRAM
SUNDAY SCHOOL
VACATION BIBLE SCHOOLS
Use the "OUR
CHILDREN" series to
provoke discussion and
provide positive
Christian solutions to
children's everyday
living problems
YOUTH MEETINGS
CAMPS AND CONFERENCES
Tell them ... anil SHOW them Bible stories with
THE LIVINC BIBLE..
26 films which authen
tically portray the life
and teachings of Christ.
BOOK OF ACTS...
10 films depicting the
triumphant faith of
the early Christians as
they established the church.
Special Sunday Evening Services
Mid-week Evening Meetings
Prepare > Visualiied Sermon with
THE LIVING PARABLES
..the parables of Jesus
placed in a modern-day
setting, to help you
motivate your congre-
gation to a deeper
spiritual life.
Many other films to serve you.
Inspire with motion pictures all year. Write lor your
FREE Family Films catalog ... a film for
every major church emphasis.
%
"■am
?^INC.
5623 SANTA MONICA BLVD.
HOLLYWOOD 3B, CALIF.
Please send me
Q New catalog, containing church calendar, modern-
day inspirational films, Our Children Series, Liv-
ing Parable Films, Book of Acts Series, Living
Bible Films, series savings plan.
□ Name of nearest Family Films' franchised library.
Name.
Address-
City
-State-
EdScreen & AV Guide — August, 1958
413
\
Buried 2,000 Years: The Dead Sea Scrolls
mp (kinescope) ARMSTRONG 60min
sd b&w free. As presented over
CBS/TV, a dramatic account of the
discovery and deciphering, and their
acquisition by the Hebrew University,
Jerusalem. SH C A
Calvary mp UNUSUAL 28min sd col
$300 b&w $150 r$IO-$15. A film-
sermon stressing the purpose and sig-
nificance of the death of Jesus Christ
and His atoning blood.
Condlemoker mp CATHEDRAL 13min sd
col. Animated treatment of the story
of o candlemaker ond his apprentice
son. The father has caught the vision
of serving the Lord in his doily work
and mokes candles for his church.
His son learns to do the same.
Charles Laughton Reading From The
Bible rec DECCA 1 2" LP. Four selec-
tions: Garden of Eden, The Fiery Fur-
nace, Noah's Ark, and David and Go-
liath. JH SH C.
Chico and f-he Archbishop mp CAR 26
min b&w $135. Parish priest stands
by bright but troubled Mexican boy at
the risk of his position in the church.
Ricky Vera, Harry Bartell. JH-A
Christian Home and Family Life 4sfs
FAMILY sd 12" LP col $25.50 fs ea
$6.50 rec $3.50. Script by Dr. Rich-
ard Lentz, former Director of Family
Life, National Council of Churches.
Family Worship (40 fr); Family Rec-
reation (40); Family Cive-and-Take
(40); Developing Family Together-
ness (40). JH SH A
The Christmas Riddle sfs FAMILY sd
12" LP 35fr col $10. Engrossed in
Christmas preparations, 8-year-old girl
is puzzled over Sunday School riddle:
"What Is The Greatest Gift?" Color
photographs parallel the motion pic-
ture "God's Christmas Gift." All ages.
Christmas With Our World Neighbors
4sfs SVE 2LP sd col set $27.50.
Christmas in Germany, Mexico, Eng-
land, Norway. El-A
Creative Camping fs BFC 41fr si b&w
$2.50. Guides and encourages youth
leaders to become camp counsellors.
SH C A
David, The Shepherd King fs EPCB 69fr
col $5. Highlights in the life of Da-
vid, adapted from the feature film Da-
vid and Bathsheba. Explanatory notes
included.
The Easter Song sfs SVE col 25fr $5.50.
With LP rec $8.50. Based on the book
"Ke Sooni" (Friendship Press), Korean
girl who attends Christian school fi-
nally persuades h e r non-Christian
grandmother to attend Easter services.
Int. 6-10
Exaltation: From the Book of Psalms mp
UAHC lOmin sd col r $10. Beautiful
scenery serves as background for read-
ing and music.
Exploring Cod's Wonders mp SCRIPTURE
32min sd col. The All-Vacation Bible
School lessons shown in actual class-
room use. A
Festival of Faith mp JCS 13'/2min sd
b&w free. A Rabbi helps strengthen
the faith of a youth who, about to be
confirmed, doubts the validity of the
religious teachings of the Bible. A
confirmation service is shown on the
festival of Shavuot. JH SH A
Fire on the Heather mp WORLDWIDE
40min col r$25. Scotland's heroic
struggle for freedom of worship. Ro-
man conquest of Caledonia; St. Co-
lumbia bringing the Gospel to the
Picts; conflict between John Knox and
Mary, Queen of Scots; execution of
John Brown of Priesthill; Scotland
today, with sequence on Billy Graham
Glasgow crusade. JH-A
First Impressions mp FAMILY 1 5min sd
col r$8 b&w r$5. One of the "Our
Children" series, this film's story shows
how wrong and unfair snap judgments
can be made against an innocent new-
comer. JH-A
First Steps in Religion sfs METHODIST
col $10. Effect of family environment
on molding religious consciousness of
their children. Recording, script, guide.
Forest Ranger (series! mp WORLDWIDE
ea ISmin sd col r$9. Tommy Finds
a Pet; Tommy's New Friend; A Let-
ter from Alaska. EI-JH
Forest Ranger Films 3mp WORLD WIDE
1 8min eo col r$9 eo. Three episodes
in the life of a ranger's son who learns
about God's love, discipline and core in
the natural beauty of the forest. Tom-
my Finds a Pet (a lesson in obedi-
ence). Tommy's New Friend I respect
for elders). Letter from Alaska (how
God provides for his creatures) .
God's Christmas Gift mp FAMILY I 5min
sd col r$8 b&w r$5. A little girl,
puzzled by Sunday School teacher's
"riddle," realizes that God's great
Christmas gift is the birth of Jesus.
JH-A
Great Christian Missionaries 4fs SVE sd
col complete $28 without records $22.
Each strip with record $9, without rec-
ords $6. Makes the lives of outstand-
ing Christian missionaries real and ex-
citing— shows the spiritual impact of
Christianity in Action. Albert Schweit-
zer (Jungle Missionary) 50 frames,
Toyohiko Kagawa (God's Man in Ja-
pan) 45 frames, Adoniram Judson,
and Frank Laubach.
Growing as World Friends fs FRIEND-
SHIP 49fr si col $5. Missionary Edu-
cation and how it functions. Told in
terms children con understand.
He Lives mp CONCORDIA 30min sd col
leose $300 b&w $180 rental during
Lent ond Easter $1 3.50-$22.50 other
times $9-$ 15. Token from modern
life, illustrating in o forceful dromotic
way the joy ond comfort of the Resur-
rection. Interspersed with impressive
Easter anthems.
Heroes of the Old Testament 1 6fs EYE-
GATE col si captioned, set $72.50, ea
$5. Also sfs one 10" LP for each two
strips, per strip $5, per rec $3, per
2 strips paired and 1 rec $12.50, set
16 fs 8rec $94.50. Noah — Abraham;
Joseph I & II; Joseph III — Samuel-
Moses I & II; David — David & Jona-
than; Solomon — Gideon; Elijah — Dan-
iel; Samson — Jonah.
His Way, His Word 3mp UWF 27min sd
col r$15 ea. Films for Christian edu-
cation programs: The Prodigal Son;
The Fruitless Fig Tree; Where Your
Treasure Is. El-A
The House That Hunter Built mp FAM-
ILY 30 min col r$15 b&w r$9. The
parable of the house built on sand 1 1
Corinthians 3:10-11) in modern dress.
Snobbish father dictates social status
to daughter with disastrous result, and
eventually realizes the outcome was
his own fault. SH-A
Hymnslips 75 fs FASLA ea approx 12"
long col sets of 3 @ $4.95; storage
album $2. 95; music binder, 50pp
$4.95. Also slides, with choice of
complete words on either one or two
slides. Wide and growing selection of
American and British hymns. Parallel
music, and prayer and announcement
filmstrip also available.
In the Year of Our Lord mp LdR SOmin
sd col $500 r$45. Camera trip from
Bethlehem to Nazareth and in stages
to Jerusalem. Unchanged aspects of
the Holy Land, ancient festivities and
customs kept alive by present inhabi-
tants.
In the Beginning rec FOLKWAYS LP 10"
series of non-sectarian readings from
the Old Testament; Arna Bontemps,
narrator. Int. JH SH A
Jesus, The Friend 4sfs LP 7" FAMILY sd
col $19.50 es fs $5.25 rec $2. For 4-
5-ye3r-olds. Levi Becomes Jesus'
Helper (20fr); Jesus and the Children
123); Jesus Visits Zaccaeus (22);
Jesus Visits Mary and Martha (22).
Pre-pri
Joseph and His Brothers rec FOLKWAYS
10" LP. Old Testament reading, from
introduction of Joseph to his self-re-
introduction to his family. Pri A
Journey to Nowhere (White Fathers) is
no longer available. A shorter docu-
mentary film is being prepared in this
area.
Judgment mp UNUSUAL 27min sd b&w
lease $100 r$5. A straight-preaching
camera talk. The doctrinal sermon is
interspersed with true stories from Dr.
Bob Jones' experience. No cinematic
illustrotions.
Literacy 6fs LITERACY col reading
scripts ea $6-7.25; r $2.50. Commit-
tee on World Literacy and Christian
Literature. Thailand Finds the Way
(60fr), Literacy Comes to New
Guinea (60fr), Literacy Unlocking the
Bible (53fr), Literacy Opening Blin<i
Eyes (58fr); also The Story of Anand
(78fr), and Africa Goes to Schoo
(84fr) , rental only.
Living Parables Series Additions 4m|:
FAMILY eo 30 min sd r$9. Eoch filn-
brings to life, in today's terms one
costume, one of the basic Christian les-
sons originally expounded in the BibU
in parable form. Another Spring is
based on the parable of the Barren
Fig Tree, Formula for Failure on the
Dishonest Steword, There Was a Wid-
ow is on odaptation of Luke 18:1-8
and Two Sons is based on Motthew
21:28-31.
Living Talmud: The Wisdom of the Fo-
thers and Its Classicol Commentarie!
rec NEW AMERICAN 1-12" LF
$5-95. Prof. Judoh Goldin, translatoi
of the Mentor book of the same title
discusses the Hebrew longuoge of the
Talmud before he reads the excerpts
Meet Bill Hayden sfs BEAR 1 10 fr 33rpnr
sd col $12. Interdenominational pres-
entation of the role of a Director o(
Religious Education in the local church
Made for RE Directors' Section, NCCC
Mid East Crisis mp BFC 29min sd co
b&w r $12 — $8. Presents in docu-
mentary style — clearly and graphically
— the problems plaguing this area, anc
the Christian viewpoint about them
SH A
Miracle in Manhattan mp WORLDWIDE
49min sd b&w r$17.50. Billy Gra-
ham's New York Crusade.
Mixed Marriages mp PRO-CA 30min sc
col r$14. Protestant and Roman Cath-
olic marry, both devout, tension de-
velops, difference in point of view ol
clergy leaves hope of amicable end-
ing. A.
414
r_ A\/ i~..:^^
, ,o*- IQ'^fi
A SIGNIFICANT ADDITION
to Religious Filmstrips
^D
BROADMAN'S BOOK OF ACTS
FILMSTRIP SERIES
Based on Broadman's popular motion picture series
Sixteen filmstrips, carefully produced from beautiful full color stills shot on location
during the filming of the Book of Acts Film Series, make up this imposing new
addition in religious filmstrips. Comprising four new series, these filmstrips bring to
life the early disciples and their courageous adventures in faith. Each filmstrip is a
striking portrayal of these men who carried Christ's message to the world.
The four series are
HOW TO BE SAVED SERIES
Designed to present the plan of salva-
tion. Each deals with a different group
of people who, under different circum-
stances question the new salvation.
A LOST PHARISEE — 35 frames
A LOST SOLDIER — 44 frames
A LOST CITY — 39 frames
A LOST JAILER — 39 frames
PERSONAL WITNESSING SERIES
The need for and results of personal
witnessing.
WITNESS IN SAMARIA — 35 fromes
WITNESS TO AN ETHIOPIAN — 40 fromes
WITNESS TO THE WORLD — 46 frames
WITNESS TO AGRIPPA — 43 frames
CHRISTIAN SERVICE SERIES
Basic truths of effective Christian service.
POWER TO SERVE — 44 frames
MEN OF GOOD REPORT — 33 frames
SUCH AS 1 HAVE — 44 frames
CHOSEN VESSELS — 39 frames
TRIUMPHANT FAITH SERIES
Lessons on the art of living.
THIS THEY BELIEVED — 42 frames
IF GOD BE FOR US — 43 frames
CROWN OF RIGHTEOUSNESS — 38 frames
FINDING GOD'S WILL — 39 fromes
A LOST SOLDIER
WITNESS TO AGRIPPA
POWER TO SERVE
CROWN OF RIGHTEOUSNESS
Each complete series contains four filmstrips, two 10-inch 33 '/s rpm records,
eight manuals (2 for each filmstrip). Complete series, $22.50
Individual filmstrips are available with two manuals for $5.00.
Each record contains the narration for two filmstrips, and costs $2.00.
BROADMAN FILMS
ovailable at your audio-visuol dealer
EdScreen & AV Guide — August, 1958
FILMSTRIPS FOR THOSE BUILDING
SUNDAY SCHOOLS
Broadman's Sunday School Age
Group Series
A detailed presentation of the motives,
needs, teaching methods, supplies and
equipment, for each Sunday school age
group. Each filmstrip is in full color.
Effective for weekly officers and teacher's
meetings, study courses, training schools,
and teaching clinics. Each filmstrip has
40 single frames and comes with two
manuals for the narrator's use. Each,
$5.00; set of 8. $35.00
CRADLE ROLL SUNDAY SCHOOL WORK
BEGINNER SUNDAY SCHOOL WORK
PRIMARY SUNDAY SCHOOL WORK
JUNIOR SUNDAY SCHOOL WORK
INTERMEDIATE SUNDAY SCHOOL
WORK
YOUNG PEOPLE'S SUNDAY SCHOOL
WORK
ADULT SUNDAY SCHOOL WORK
EXTENSION DEPARTMENT SUNDAY
SCHOOL WORK
The Teacher Improvement Series
". . . deserves serious consideration.
It could easily become the core for a
leadership course in a local church or
community, I believe that every title
can be used in workers' conferences and
also in the departmental meetings of
teachers."
William S. Hockman
Education Screen & Audio-Visual Guide
THE CHRISTIAN TEACHER
The subject matter, pupils, and need.
44 frames
SELECTING AIMS
How to select proper goals. 38 frames
CHOOSING METHODS
The importance of the various teaching
methods. 40 frames
PLANNING A LESSON
Gives planning suggestions and sparks
incentive. 34 frames
TESTING RESULTS
Purpose of tests and typical examples.
33 frames.
All of this series is in full color. Each
filmstrip, $5.00; set of five, $22.50
Class Officers Series
Five filmstrips in appealing color present
the qualifications and duties of Sunday
school officers. Each filmstrip, $3.00;
set of five, $12.50
and CLASS OFFICERS AT WORK (45 frames)
SUNDAY SCHOOL CLASS PRESIDENT
(39 frames)
SUNDAY SCHOOL CLASS VICE-PRESI-
,,, DENT (30 fromes)
SUNDAY SCHOOL CLASS GROUP
LEADERS (34 frames)
SUNDAY SCHOOL CLASS SECRETARY
(35 fromes)
415
for better teaching
let your pupils see what you say. They'll leatn
taster— remember longer. Scripture Press
otters a complete selection ot tested visual
aids tor more etieclive teaching
• FILKISTRIPS— 35IWI*!. Professionally done.
Story guide with each film, authentic,
captivating.
• FLANNELGRAPHS. Colorful, die-cut suede-
backed figures. Easy to use. Complete
story furnished.
• TABLE-TOP PROJECTS. Brightly colored,
stand-up figures moved around on map.
Lesson book included.
• FLASH CARDS. Hold in hands as story is
told. Complete story furnished with each set.
Order from your Christian bookstore or
DONT WAIT VACUUMATEI
^ Coronet
TO PROLONG
THE LIfE 0^
YOUR
MOVIE FILM
All give
National Film
Board of Canada
S. V. E.
McGraw-Hill
W Young America
- at no extra coet to you
The Famoua
V4CUUm4TI
FILM PROTECTIVE PROCESS
SWER VAP 0 RATE
PROTECTS AGAINST Scratcliea. Finger-
laaikt. Oil, Water and Climatic Cbangu
ONE TREATMENT LASTS
THE LIFE OF THE FILM
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Look for Vacuumate on the Leader!
The Vacuumate Procew Is Available to
You in Key Citiea Throughout the U.S.
Write for Information Now
Vaniuman Corp., 446 W. 43rd St., N. Y.
TEACHING AIDS
FILMS, FILMSTRIPS,
SLIDES, POSTERS, ETC.
V/riie tor Free Catalog
AMERICAN BIBLE SOCIETY
Audio-Visual Department
440 Fourth Avenue, New York 16
For more information about
these listings, write direct
to sources indicated on
pages 441-2
North American Community mp BFC
29min sd col $180. A film on home
missions, it covers the special Christian
concerns in the North American com-
munity- Featured is footage showing
the great vigor of Puerto Rico — build-
ing churches, cleaning up her cities,
moving ahead to solve knotty problems
like over-population, one-crop system.
Illiteracy, and other concerns. Also
pictured are Alaska, Hawaii, Haiti, and
Mexico.
North American Neighbors mp BFC
27min sd col and B/W. A film on
home missions, it covers the special
Christian concerns in the North Ameri-
can community. Featured is footage
showing the great vigor of Puerto Rico
— building churches, cleaning up her
cities, moving ahead to solve knotty
problems like over-population, one-
crop system, illiteracy, and other con-
cerns. Also pictured are Alaska, Ha-
waii, Haiti, and Mexico.
Old Testoment Films 14mp CONCORDIA
15min eo col $160 b&w $100 set in
color $1260-$2016 r ea $5-$8. One
film each on Abraham, Jacob, Joshua,
Gideon, Ruth, Solomon, Samuel, Elijah;
two each on Moses, Joseph, David.
Old Testament Scriptures 1 4mp CON-
CORDIA 17min ea col set lease
$2,268 b&w $1,512. Individual films
col $180 b&w $120 r$9 col b&w $6.
Abraham, A Man of Faith; Jacob,
Bearer of the Promise; Joseph, the
Young Man; Joseph, Ruler of Egypt;
Moses, Called by God; Moses, Leader
of God's People; Joshua, the Con-
queror; Gideon, the Liberator; Ruth, a
Faithful Woman; Samuel, a Dedicated
Man; David, o Young Hero; Dovid,
King of Israel; Solomon, a Man of
Wisdom; Elijah, o Fearless Prophet.
Our Christmas Traditions sfs FAMILY sd
12" LP col $14.50 I with Our Christ-
mas Carols fs and flip side of rec);
single fs $7, rec $4. As a family gets
ready to celebrate Christmas the origin
and meaning of the decorated tree,
evergreen, candles, holly, mistletoe,
poinsettias, gifts, the Yule log, creche,
etc. are discussed. 55 fr. Visualized
in color drawings. All ages.
Palestine in Jesus' Day fs ERCH si col.
Live photography and art work blend
in recreating history, geography, and
description of life in Biblical times.
Part 1 (63fr), Part II (60fr) ea $5.
JH-A
Passion Story 6sfs CONCORDIA LP col
$43.75 without rec $27.50 singly fs
$5, rec $3 12". LP rec has general
use narration on one side, children's
narration on the other. Titles; The
Last Journey to Jerusalem, The Upper
Room, The Betrayal in Cethsemane,
Jesus Before the High Priest, The
Trial Before Pilate, The Crucifixion.
Pit-A-Pit and the Dragon mp CAR 26min
b&w $135. Missionary Rev. Walter
C. Clapp helps an Igorote boy (Pit-A-
Pitl get a medical education. Return-
ing to his village the young doctor fi-
nally overcomes superstition when he
performs a successful operation. Rob-
ert Cabal, Larry Dobkin. El-A
Play Ball mp WORLDWIDE 24min sd
b&w r$10. Major League ballplayers,
members of the Fellowship of Chris-
tian Athletes, relate the lessons of the
diamond to the spiritual realm. Train-
ing and instruction sequences. Dr.
Louis H. Evans offers dynamic chal-
lenge at close. JH-A
A Pony For Christmas sfs FAMILY 7 fr
sd 12" LP col $10. Stableman, embit-
tered over death of soldier son, regains
love and faith through selfless love of
small boy who seeks to share his
Christmas gift with his younger step-
brother. Color photographs paralleling
motion picture "The Christmas Spirit."
Preacher's Kid mp COSFILMS 59min sd
b&w rS20. A minister and his family,
coming from a large city into a small
town, have difficulty in winning com-
plete support in the new community.
SH-A
Providence Bible Slides si ULPH 2x2 col
$2.50 — $5 per set, average basis 50c
ea. Bible Customs l≪ Joseph; Old
Testament l-V; Based on well known
religious paintings. JH
The Psalms rec EXPERIENCES ANO-
NYMES $4.98. Morris Cornovsky
reads, first in the King Jomes Version
— then In Hebrew — Psolms 8, 19, 23,
24, 29, 42, 46, 90, 91, 100, 102,
117, 121, 130, 137, 148, and 150.
Rabbi On Wheels mp CAR 26min b&w
$135. Rabbi Henry Cohen persists in
his efforts to save an immigrant from
deportation, even to personal inter-
cession with President William Howard
Taft. JH-A
Sermons for Young People 1 6 sfs 8rec
EYECATE sd col fs ea $5 record (2
stories) $3; 2 fs (paired) with 1 rec
$12.50; set 16 fs 8 rec $94.50. Dra-
matic stories featuring youth situa-
tions, moral-teaching, with biblical
reference. The Compass — The Colden
Rule; Squaring Yourself — An Acted
Lie; Perspective — A Vacation Trip;
Consequences — Getting Even; How
Big is Love — No One Will Know the
Difference; Courage — Reliability Zero;
Honor Thy Father and Thy Mother —
Stewardship; He Lost His Head — A
Big Decision. Int JH
Shadow Over Italy mp UNUSUAL 30min
sd col $300 r$15 The rise of com-
munism and rebellion against Eccelesi-
astical pressure ore described against
a background of noturol beauty,
ancient history, and Renaissance cul-
ture.
Song of Christmas mp PORTAFILMS
19min sd col $190. Creatively inte-
grates beautiful artistic visualization
with songs and carols from many lands
and many ages, and narration from the
Bible, to present the story of the Na-
tivity in on inspiring, unforgettable
manner.
Split Level Family mp BFC 29min sd col
r$12 b&w r$8. Middle-class family
with budget troubles comes to realize
how little it is really donating to its
church. JH-A
Stories About Home and Family 4fs
FAMILY sd LP7" col $19.50 fs ea
$5.25 rec $2. Modern day stories for
church kindergarten. Big Brothers Are
Fun (28fr); When Daddy Comes
Home (26); Shopping With Mother
(25); A Birthday Surprise for Daddy
(26). Pre-pri.
Stories About Jesus 4sfs LP 7" FAMILY
sd col $19.50 es fs $5.25 rec $2.
Simple Bible stories for 4-5-year-olds.
Jesus Is Born (20fr); The Shepherds'
Visit (22); The Wise Men Bring Gifts
(24); Crowing Up In Nazareth (21).
Pre-Pri
Stories About the Seasons 4sfs LP 7"
FAMILY sd col $19.50 ea fs $5.25
rec $2. Modern day stories about 4-5-
year-old boys and girls; related to kin-
416
dergarten Christian education objec-
tives. Playing in the Rain (26); Pic-
nic in the Country (28); Cod's Au-
tumn World ( 28) ; Cod's Care in Win-
fter (24) . Pre-pri
iries for the Church School Kinder-
garten 4sfs LP 7" FAMILY sd col
$19.50 each fs $5.25 rec $2. Modern
day stories about 4-5-year-old boys
and girls designed to help accomplish
Christian education objectives.
Story of Jesus: Part IV 6fs SVE sd col
complete $40.50, without records $27,
each with record $7.50, without record
$5. Full-color photographs portraying
the life of Christ, recorded commen-
tary with full symphonic musical back-
ground. Each record is dual purpose —
children's service on one side; adult's
on the other. Triumphal Entry and the
Cleansing of the Temple (41 frames),
Passover Supper and Betrayal (43),
Trial (37), Crucifixion (30), Resur-
rection (31), Upper Room (30).
The Story of Spring sfs SVE col LP 33fr
$5.50 LP $3.00. Correlates with
springtime church school lessons. Rec-
ord includes familiar songs. Scripture,
prayer. Pri. 5-8
Summertime Activities fs ERCH 77fr si
col $5. How one church gradually de-
veloped a more adequate summertime
program for its children and youth. A
Summoning of Everyman mp GENERAL
FILMS 40min sd cor. An adaptation
of the famous morality play.
To Each a Gift mp CONCORDIA 30min
sd col lease $300 b&w lease $180 r$9
-$22.50. A period picture from the
turn of the century tells the heart-
warming story of how love and under-
standing bring Christmas to a family
of Swedish immigrants.
Top Secrets mp NEW LIFE 20 min sd col
r$9. Jim Schreiber uses his unique
prowess as a top spinner to illustrate
spiritual truths. True life story of his
activity as a northwoods pioneer mis-
sionary. Family.
Train of Action mp ERCL 20 sd col r$12.
How a church becomes truly concerned
about persons of all races as a result
of a quickening of its faith. A dis-
placed family is brought into the con-
gregation. JH SH A
Tumbleweed Man mp FAMILY 30min sd
col r$ 1 5 b&w r$9. Modern version
of the parable of the tree and its
fruit (Luke 6:43-451. Young hus-
band drags his family along aimlessly
from job to job, steeped in self-pity;
a kindly motel owner shows him his
need for Christ and gives the little
family the strength to face its prob-
lems. El-A
Turn the Other Cheek mp FAMILY
15min sd col r$8 b&w r$5. An apol-
ogy for thoughtless conduct opens the
way for reconciliation of estranged
neighbors and their children. "Our
Children" series- Modern-day appli-
cation of Jesus' admonition. JH-A
The Two Shall Be One mp PRO CA
28min sd col r$13. A mixed marriage
reaches understanding in a one-faith
family. Needs preparation and discus-
sion for effective use. A
Using Records Effectively fs BROADMAN
43fr col manual $3. Explains use of
the 6-point record system in churches
of all sizes. A
Wait a Minute fs BFC 74fr LP sd col.
Asks children to pause before spending
their money on non-essentials, in
view of what it will buy to help needy
children in other lands. Pri El
Woking Middle Eost mp UNUSUAL 31
min sd col $300 r$15. Filmed in Egypt,
Lebanon, Syria, Jordan, and Isroel,
the narration discusses current prob-
lems of the area in the light of the
prophetic word of God.
Why We Have Thanksgiving fs SVE si
col $6. Traces Thanksgiving observ-
ances from Bible times. Also Indians
for Thanksgiving sfs col LP $10 —
Lost Indian boy is befriended by Pil-
grim girls and his people join in
Thanksgiving feast. El-A
SCIENCE: BIOLOGY & PHYSIOLOGY
Adaptations of Plants and Animals mp
CORONET 14min sd col $125 b&w
$68.75. Adaptations of living things
to environment, for food-getting and
protection, are illustrated by both
familiar and unusual examples. Int.
Adelie Penguins of the Antarctic mp MH
20min sd col $200 b&w $100. Life
cycle of the inquisitive, fearless, and
charming block and white birds.
Filmed ot Signey Island in the South
Orkney Islands, the story begins with
the trek of the adult birds over the
frozen sea on their return to the breed-
ing grounds and ends with the de-
parture of the grown young.
Aedes Aegypti Survey Techniques fs
USDHEW 82fr si col loan (purchase
from UWF). Documents techniques
used in surveying the status of a yel-
low-fever-carrying mosquito, showing
orientation and briefing of personnel,
selection of areas to be sampled, types
of equipment used, habitats of Aedes
Aegypti, larvae sampling and adult col-
lecting.
The African Lion 6fs EBF si col $36 ea
$6. Scenes from Walt Disney film of
African animal life and environment.
JH SH C
Alpine Flowers mp PETITE II min sd
col $100. Yearly cycle of vivid moun-
tain flora and its adaptation to cli-
mate belts and other conditions. JH-A
Animal Friends 4fs SVE col with two
records $27.50 separate filmstrips $6
separate records (2 narrations) $3.
Based on Rand McNolly Elf Book
Series: Hide-Away Puppy (44 fr) ;
Chester, The Little Pony (45); Little
Mailman of Boyberry Lone (45); Mr.
Bear's House (51 ). Pri.
Animal Habitats mp FA 10m in sd col
$100; b&w $75. Shows specific adap-
tations of animals to varying conditions
in desert, deciduous and evergreen for-
ests, prairie, Arctic-tundra and moun-
tain timberline areas. Award, Cleve-
land Film Festival. Int., JH, SH
Animal Kingdom 27sl CBS $25. Taken
of the new exhibit of the same name
at the Chicago Natural History Mu-
seum, the set includes 8 slides of the
large phylum exhibits and 19 slidfes of
details, selected specimen mounts,
paintings and habitat scenes. Complete
manuscript file of descriptive and ex-
planatory sheets prepared by the Mu-
seum's staff. Set 40MT2 includes only
the 8 phylum exhibit slides at $7.40.
Individual slides also available at 95c
in Ready-mounts; $1.20 in plastic and
glass mounts.
Color Filmstrip Service
for Educational Producers
A scene in the Manhattan Color Lab
filmstrip on "Robinson Crusoe," proc-
essed for Dr. William Lewin's series of
Photoplay Filmstrips.
Let- us do all or port of the work
you require in color processing.
No order too small or too large
for our speciol educational de-
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Write for Free Cotalog '^ {
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1245 Chicago Av>., Evantton, III. . Ph: DA 8-7070 j
EdScreen & AV Guide — August, 1958
417
Animals of Alaska mp NORTHERN 1 1
min sd col $95. The major animals of
our 49th state, plus some typical
smaller animals, bring out salient facts
about habitat, climate, life in the
northland. El JH
Animals of fhe Indian Jungle mp EBF
1 Imin sd col $100. Crocodiles, mon-
keys, tiger, python, rodents, antelopes,
cobra, mongoose, wild elephants. Int.
Antelopes on the Plains of Africa mp
MH lOmin sd col $110 b&w $55.
Wide variation in size and appearance
among the more than 100 species. Se-
quences depict running and jumping
power, use of horns as weapons, type
of country in which they live.
Ant Palace ANT WORLD $5.95-$7.95.
Available in 9"xl 1" or 12"xl5" size,
display provides a easy method of
studying ant life.
The Arctic Wilderness 6fs EBF si col $36
ea $6. Scenes from Walt Disney mo-
tion picture of same title make a most
impressive account of animal and hu-
man life in the Arctic. JH SH C
The Basic Nature of Sexual Reproduction
mp INDIANA 15min sd col. Brief re-
view of sex in plants and animals. Na-
ture of the gametes (size, shape, mo-
bility differences between male and
female). SH, C.
Beach and Seo Animols: 2nd Edition mp
EBF 1 Imin sd col $120 bGrw $60. Pre-
sents a selection of the many different
kinds of animals found on the beaches
and in the woter just off the beaches
Int.
Bee Society fs VEC 26fr si b&w $3.50.
The bee colony's inhabitants, police-
men, unemployment, air conditioning,
travel, communication, services, and
products are discussed.
Big Animals of Africa mp EBF 1 Imin sd
col $100 b&w $50. Zebras, giraffes,
wildebeest, eland, Thompson's gazelle;
cheetahs, leopords, lions; hippos, ele-
phants, rhinoceros; ostrich, baboon,
monitor lizard, crocodile, aordvork
Int.
Biology and Geography of Pacific North-
west si THOMPSON col 2x2 35c ea.
Several thousand subjects, arranged in
sets of 30-100 slides. Trees, birds,
Indians, human physiology.
Birds of Canada (series) fs BOWMAR.
The Common Loon 36fr col $5. JH
The Kingfisher 26fr col $5. Int JH
Canadian Animals (series) fs NFBC-
BOWMAR col (S) $5. Captions and
Manual. Toads and Frogs of Eastern
Canada; The Raccoon; The Pocket
Copher; Snakes of Canada. JH SH C
Chameleon mp IFB 8min sd col $80 r$4
Characteristics ond habits of the cha-
meleon are depicted in color with ex-
treme close-ups to show detoils of feet
eyes, toil. '
Climbing Plants mp UWF lOmin sd
Speeded up photography shows how
weok-stemmed plants grow, entwine
ond attach themselves: sharpthorned
cirmbers, oeriol-rooted ivy, tendril
clinging peo.
USDHEW 70 fr lOmin sd col loan
(purchase from UWF). Correct meth-
ods of collecting, preserving, and ship-
ping insects and certain other arthro-
pods. Collecting equipment and tech-
niques are shown; methods of pinning
and labeling with pertinent data and
packing for d slant shipment.
4)8
Elephant Baby mp EBF 14min sd col
$150 b&w $75. Training of a work
elephant from the tinre it is bom un-
til it takes its place in the work line
Pri El
Flat Pictures 3 sets DODSON col $1 per
set of 22 pictures 7x9". a) Birds,
b) Flowers, c) Animals.
Flat Pictures 9 sets DONOHUE 10x12"
in 4-color offset $1 — 12 to set: Trav-
eling with the Birds, Wild Animals,
Domestic Animals, Birds at Home, An-
imal Babies, Animal Ancestors, Wild-
flowers. Pri. Int.
Forest Tent Caterpillar mp NFBC 18min
sd col $160 b&w $80. Damage which
this voracious Insect inflicts on decidu-
ous forests; closeup photography shows
life cycle, feeding habits.
Fossils: Clues to Prehistoric Times mp
CORONET 11 min sd col $100 b&w
$55. Where fossils are found, how they
were formed, and what they tell us
about life on earth. Museum dioramos,
animation, and fossil specimens are
used to explain the work of scientists
and their findings. Int.
Fossil Invertebrates 1 1 si CBS $10.20-
Color transparencies of dioramas of
fossil invertebrates by George Mar-
chand, taken at the Chicago Natural
History Museum.
Fossil Vertebrates — Paintings of Restora-
tions by John Conrad Hansen 37sl
CBS. Paintings and exhibits in the Chi-
cago Natural History Museum.
Frog (Second Edition) mp EBF 11 min sd
col $100 b&w $50. Reveals the fas-
cinating life story of the frog, utilizing
close-up photography, amazing time-
lapse and slow-motion sequences.
Traces the frog's development from
eggs to odult, with interesting details
of its woy of life. Int.
Growth of Seeds mp EBF 1 3min sd col
$125 b&w $62.50. Designed to help
the student understond and appreciate
the importonce of seeds to man, to
know the function of plant seeds in
the reproductive process, to observe
the structure and different ports of
the seed, and to learn the conditions
most favorable for seed germination.
JH.
Habitat Groups of Mammals 60sl CBS
$57.80. This comprehensive set in-
cludes all of the slides offered in the
Chicago Natural History Museum's ex-
hibits of mammals.
Hippos mp MH 1 Imin sd col $1 10 b&w
$55. Life of the hippopotamus in New
York's famed Bronx Zoo and in its
native Africa. Scenes show two hippo
babies in the zoo; then life on the
spocious veldt below Mt. Kilimanjaro
in Tongonyiko.
How Green Plants Make and Use Food
mp CORONET I Imin sd col $100 b&w
$55. Stressing the concept that all liv-
ing things depend directly or indirectly
on food made by green plants, shows
the factors required by plants for life
and growth; sunlight, carbon dioxide,
water, and soluble minerals. Describes
process of photosynthesis. SH.
How Living Things Change mp CORONET
1 Imin sd col $100 b&w $55. Man is
oble to effect changes in plants and
oninriols but living things hove been
slowly changing for millions of years
Explanations offered for these changes
include the major evolutionary theories
of Lomorck, Darwin, and de Vries
which ore exomined, illustrated, ond
compared. SH.
Human Body: Digestive System mp COR-
ONET 14min sd col $125 b&w
$68.75. Animation, X-ray, and live
action scenes of the major digestive or-
gans give a detailed account of the
function of this system — to break down
chemically the complex nutrients, car-
bohydrates, proteins, and fats into sim-
ple food materials. Indicates roles
played by the salivary glands, esopha-
gus, stomach, pancreas, liver, gall
bladder, and intestines. SH.
Learning About Flowers mp EBF 1 1 min
sd col $100 b&w $50. Illustrates thot
the main function of a flower is to
produce seeds. It is designed olso to
help the pupil appreciate the beauty
of flowers and to recognize some of
the more common flowers of our fields
ond gardens. Pri.
Learning About Leaves mp EBF llmin
sd col $120 b&w $60. Varieties,
functions, relationship to other parts
of the plant, seasonal changes, useful-
ness. Int. JH
Life Cycle of a Plant mp UWF lOmin sd.
Growth is traced from seed to minia-
ture plant to new seed.
Life in a Cell mp WORLD WIDE I4mln
sd col $145 b&w $72. Based on the
life cycle and behavior of the Amoebo
shown through dark-field cine photo-
micrography. Planned to facilitate the
teaching of such biological concepts
as; Whot does it mean to be olive.'
How can a single cell perform the
basic life functions.' How ore the one-
celled animals classified.' Why ore
scientists interested in life in a single
cell? SH.
Life in the Sea mp EBF 1 1 min sd col $ 1 20
b&w $60. Three types; the micro-
scopic, the mainly stationary, and the
moving. Importance of sunlight; pri-
mary search for food and avoidance of
being eaten by others. Int.
Life on o Dead Tree mp FA 1 Omin sd
col $100 b&w $50. Dove and Tommy
find on old dead tree in the woods.
As they explore it, they find that it is
the home of mony different plants and
onimols: lizards, beetles, crickets,
slugs, fungus plants, tree salamanders,
ants, gopher snakes, and many other
living things. Int.
Life Story of Fern mp UWF I6min sd.
Study of two generations of the fern
showing structure of mole and female
organs and process of fertilizotion.
Lions at Home mp MH llmin sd col
$110 b&w $55. Filmed on location
in Africo, shows hunting habits, fovor-
ite prey, enemies, sociable family life.
Living and Non-Living Things mp UWF
lOmin sd. Explains differences be-
tween plants and animals and non-
living things. The chicken and the
runner bean ore compared with each
other and with a kite, railroad engine,
crystals. Animated sequences odd to
the clority of the presentation. Int.
The Living Desert 6fs EBF si col $36 ea
$6. Based on Walt Disney motion pic-
ture classic. The life and environ-
ment of the desert is portrayed very
clearly. JH SH C
Looking at Cells fs SYRACUSE 28fr si
col. Color drawings illustrate struc-
ture, function and activity of various
types of cells. Captioned. JH SH
Man Against a Fungus mp NFBC 37min
sd col $280 b&w $140. Struggle
waged each year against the wheat
rust fungus. Animation, time-lapse,
and cinephotomicrography illustrate
the life cycle.
Microscopic Life; The World of fhe In-
visible mp EBF 1 4min sd b&w $75.
The life to be found in a jar of pond
water. Amoeba, euglena, volvox, ro-
tifers, Cyclops, daphnia, bryozoa, hy-
dra, algae, diatom, and desmid. Int
JH
Mr. and Mrs. Robin's Family mp
CORONET llmin sd col $100 b&w
$55. Story of a robin family from
early spring until late fall.
Nitrogen Cycle mp UWF 1 4min sd. The
route followed by nitrogen in its cir-
culation between the atmosphere and
compounds making up protoplasm of
living organism. Photomicrography and
cineradiology show actual functions of
the root-hairs associated with nodules,
fungi, and bacteria.
Ostrich mp IFB 7min sd col $70 r$3.50.
Shown in their natural habitat on the
Karroo in South Africa, their appear-
ance, close-up details of structure of
legs and feet, neck, head; feeding;
movement; nesting ond hatching eggs.
Photosynthesis mp UWF 1 5min sd.
Chemical changes within the plant ore
explained by actual photography plus
animation; carbohydrates formed in
chlorophyll-containing cells; manufac-
ture of glucose.
Plant Fossils GENERAL BIOLOGICAL
Small Set of Coal Age Plants gives
examples of five different species
($2.50). Introductory set of Coal Age
Plants consists of ten specimens, most-
ly fossil ferns l$4.50). Advanced
Set of Coal Age Plants consists of 1 2
selected specimens of ferns, lyco-
podiums and equisetums ($14.50).
Plant Survival mp UWF 1 1 min sd. Shows
self-protective devices used in stages
of plant growth and defenses of flowers
and leaves against damage by rain
and animals.
Prehistoric Life — Mural Painting by
Charles R. Knight 38sl GBS $35.30.
Paintings and exhibits from the Chica-
go Natural History Museum.
Protozoo mp EBF llmin sd col $100
b&w $50. Vividly portrays the variety
and life functions of one-celled ani-
mals. Photographed by one of the
masters of color photomicrography. Dr.
Roman Vishnioc. Shows how Protozoa
are classified, how they eat, and re-
production. SH.
Reproduction in Plants mp CORONET
13i/2min sd col $125 b&w $68.75.
Sexual and asexual reproduction; self-
pollinization, cross-pollinization. How
plant strains are improved by selec-
tive breeding. SH JH
Root Development mp UWF 9min sd.
Photography speeded up 30,000 times
reveals root structure and growth. Ac-
tion of root mechanisms and sensitivity
of the root tip are demonstrated.
Roots of Plants: 2nd Edition mp EBF
lOmin sd col $100 b&w $50. Depicts
types of roots, root growth, and os-
mosis. JH.
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The Salmon's Struggle for Survival mp
NFBC 27min sd col $200. Because
salmon must spawn at river headwa-
ters its survival as a species is threat-
ened by natural and man-made ob-
stacles to the migration survival. JH
SH
Seed Dispersal mp UWF 1 4min sd. Close-
up photography shows devices that
scatter, plant, and protect seeds —
wind, animals, exploding fruits, seed
burial.
Seifritz on Protoplasm mp EFLA 26min
sd b&w $105. Classic science teach-
ing film, the "stuff of life" is dem-
onstrated, its organization, response to
stimuli, powers of adaption. SH C
Simple Plonts: Algae ond Fungi mp
CORONET 14min sd col $125 b&w
$68.75. How simple plants differ from
higher plants; major differences be-
tween algae and fungi. SH.
Simple Plants: Bacteria mp CORONET
131/2 min sd col $125 b&w $68.75.
Useful and harmful varieties; growth,
culture; antibiotics. Photomicrography
reveals varieties and bacterial diges-
tive process. Enzymes. SH JH C
Spring Flowers of Eastern Canada fs
BOWMAR 92fr si col $5. Forty-three
of the most common spring flowers.
El-A
Story of a Frog mp UWF I 3min sd. Slow-
motion and X-ray photography to-
gether with animoted diagrams ex-
plain the processes of digestion,
assimilation, eliminotion, and circula-
tion.
Story of a Trout Hatchery mp ATHENA
13min sd col $135 b&w $75. The life
cycle of various kinds of trout as pre-
sented from the time of hatching to
the planting in streams; part played by
the state in operating fish hatcheries.
For more information circle 211 on coupon
Story of Bees mp UWF 20min sd. Life
cycle of the bee; collecting and stor-
ing nectar and pollen; work of the
Queen; remarkable community life.
Trees: How We Identify Them mp COR-
ONET llmin sd col $100 b&w $55.
Students are motivated to greater in-
terest in trees of their area; evergreen
and deciduous; identification by shape,
bark, leaves and fruit. Int JH
The Vanishing Prairie 6fs EBF si col $36
ea $6. Scenes from Walt Disney clas-
sic motion picture. JH SH C
Walt Disney's The Arctic Wilderness 6fs
EBF col $36 ea $6. Based on the mo-
tion picture theatrically released. Each
strip contains review ond discussion
questions: The Northland, Rodents
of the Northland, Marine Mammals
of the Northland, Arctic Foxes and
Wolves, Wolverines and Weasels of
the Northland, Birds of the Northland.
Int.
Water Birds mp DISNEY 31 min sd col
lease. Product of the patient and poin-
stoking three years' work of sixteen
naturalist-photographers with narra-
tion and music added to creote an
Academy Award film. One of the
True Life adventure series. Shows rare
glimpses into the behavior of seaside
and marshland feathered creatures.
Wildlife and Timber mp USDA 7min sd
col & b&w. The interesting manage-
ment relationship between wildlife and
timber in the Ocalo Notional Forest in
Florida.
Woodcock mp IFB 6min sd col $60 r$3.
Plumage, natural camouflage, nesting
and feeding habits.
CAMART
Dual Sound Reader
• 16 or 35mm — Single and
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track
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$195.00
• 16 or 35mm Optical Model
$195.00
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EdScreen & AV Guide — August, 1958
419
WORKING WATER
How water is stored and brought to dry
lands. Nature's balance of sun, soil, and
water. Modern irrigation methods.
(Suggested for Resources and Conservation,
Elementary through Junior High).
Write for catalogue and previews
PAT DOWLINC PICTURES
t056 S. Robertson Blvd..
Los Angeles 35, Cal.
Work of the Blood mp EBF 1 3min sd col
$125 bCrw $62.50. Composition,
function, circulatory systems, red and
white cells, clotting and healing, trans-
fusion technique. JH SH
You and Your Eyes mp DISNEY lOmin
sd col $100. Unique characteristics
(rods and conest distinguish the hu-
man eye, allowing judgment of dis-
tance, color, closeup vision. JH-A
SCIENCE: GENERAL
Astronomy 2fs UWF si b&w ea $3.50.
The Planets, The Stars. JH SH
By Their Deeds mp USDIBR 28min sd
col free. Engineering and scientific
aspects of water resources develop-
ment in the fields of irrigation, hydro-
electric power, flood control, recrea-
tion, navigation, etc. HS C A
Climate and the World We Live In mp
CORONET Hmin sd col $125 bCrw
$68.75. Shows the determining factors
of climate — latitude, altitude, near-
ness to water, ocean currents, prevoil-
ing winds, and mountain ranges; sim-
ilar types of climate. JH.
Continental Glaciers mp OSU 13min sd
col $130. A scientific tour of the
Western Hemisphere's great Greenland
Glocier by means of ice-breaker, snow-
cot, and helicopter. The anatomy of
the glacier is graphically portrayed in
an onimated cross-section showing how
snows build up and melt off as the vast
interior ice streams out in ribbon-
shaped outlet glaciers. SH.
Conservation of Our Resources 9fs EYE
Set of 9 in color $25 eo. $4. Vital
importance of natural and human re-
sources ond the basic need for their
conservation. Titles include: This Land
of Ours, Waste of Our Resources,
Need for Conservation, Water and Its
Conservation, Soil and Its Conserva-
tion, Conservotion of Our Forests
Wildlife . . . Minerols . . . Human Re-
sources. Int.
Earthquakes and Volcanoes mp FA 10
mm. Causes ond relationship to one
another. Int.
Elementary Science Series fs VISUAL si
col. Teacher-made productions in bi-
ology, physics, chemistry, safety, JH
5H
^"^aJIIkV!?" *"*'' ' 5P''6 Satellite 24sl
AMNH Set of 24 2x2 slides $14.40
r $1.20. Prepared by American Mu-
seum-Hayden Planetarium astronomer
Thomas D. Nicholson, the series illus-
trates and explains the development of
the satellite program, the specific de-
sign and performance of research satel-
ites, the kinds of studies which satel-
lites can make possible, and the use of
the Vanguard rocket in satellite
launching. Discusses possibilities for
observing satellites in space.
420
Exploring Space mp LdR 26 mi sd col
$175 r$15; b&w $100 r$10. De-
velopment of rockets, fuels, mecha-
nisms, jet propulsion, views of earth
taken from V-2. Historical origins
and perspective. SH C A
500 Mile Adventure mp RCA 30min sd
col free. 1957 Memoriol Day outo
race at Indianapolis Speedway. Shows
how a micro- miniature radio receiver
is used to coordinate the filming of
the race.
Fundamental Elements of Weather 1 Ofs
EYE Set of 10 in color $25 ea $4.
Weather and Life, Weother Power-
house, Adventures of a Raindrop, Our
Ocean of Air, Whirling Winds, World
of Clouds, Thunder and Lightning,
Weatherman at Work, Changing the
Weather, Weather Folklore. Int.
Fundamentals of Science 9fs EYE Set of 9
in color $25 ea $4. Deal with science
in terms of the youngest children.
Helps them to develop skills in mak-
ing observations, doing simple experi-
ments, interpreting pictures and dia-
grams, and developing and understand-
ing general concepts in science. Spring
and Summer, Autumn and Winter, Air
Wind and Weather, Just Animals, Ani-
mals Crow and Change, Plants Crow
and Change, Experiences with Water,
Sounds Around Us, Rolling Along. Pri.
The Geophysical Year fs CUAF 42fr si
b&w apply. Purpose and international
participation. Arctic bases. Electronic
calculators. Rockets, earth satellites.
JH SH
How We Explore Space mp FA 1 5min
sd color. Shows instruments with which
astronomers observe and measure;
color films of the planets, recession of
Mars ice caps, Jupiter and its moons,
spectacular display of solar promi-
nences. JH
Let's Visit the Smithsonian fs SVE 50 fr
col with record $10 with guide $6.50.
History of its founding, authority by
which it is administered, various mu-
seurris and other facilities which make
up its organization and carry on its
work, representative exhibits. JH.
Mon in Space mp DISNEY 35min sd col
$300 lease. Authoritatively traces
rocket development from ancient
Chinese weopons to modern missiles.
Predicts the establishing of a man
made satellite and depicts in detail
how mon will moke his first flight to
outer spoce.
Meteorological Series 6fs UWF Cloud
Formations (25 fr, b&w). Weather:
Fog (46), Condensation Trails (Con-
trails -48 fr). Thunderstorms (63),
Turbulence (51), Low Ceilings and
Low Visibilities (40).
Minerals and Rocks: Stones of the Earth
mp EBF 16min sd col $150 b&w $75.
Proper methods of examining rocks,
use of stondard tests to identify and
classify specimens, differences between
rriinerals ond rocks, formation of three
kinds of rock, importance of geology
and geologists. Int.
The Moon and How It Affects Us mp
CORONET llmin sd col $100 b&w
$55. Size, movement, distance in re-
lation to earth; "seas," craters, moun-
tain ranges; eclipses; phases; effect
on earth's tides. Int JH
SCIENCE
FILMSTRIPS
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SINCE 1931
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BIOLOGY
HEALTH & SAFETY
PHYSICS
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VISUAL
SCIENCES
Box S99E
Suffem, New York
Primary Science 6fs EBF si col $36 ea $6.
For grades 2-3-4. Night and Day, The
Seasons, Our Weather, The Air, The
Earth, The Night Sky. Prim. Int.
Restless Sphere mp SCREENCRAFT 80
and 56 min versions b&w sd. Com-
plete report on the International Geo-
physical Year, filmed in 17 countries
and narrated by Prince Philip, The
Duke of Edinburgh. Discusses studies
of the earth's interior, the earth's sur-
face, and the outer atmosphere.
Road of the Stars mp ROCKET 26min
sd col free. History of rocketry; Ger-
man leadership in World War II; cur-
rent theory and experimentation; spec-
tactular news reel footage of tests. SH
C A
Russian Rocket to the Moon mp BRAN-
DON 8min sd b&w $30. Animation
treatment of unmanned baby tank,
shot for a 3-stage rocket launched
from a cosmic space ship, refueled by
another guided rocket in outer space.
The tank lands on the moon and ra-
dios back its findings. JH SH C A
Science Adventures 6mp MOODY 12-
15min sd col r$6. Each film deals
with young students' reaction to some
natural science phenomenon, and re-
lates science and religion by making
God the ultimate reference for both.
JH SH
Science and Transportation Series 6fs
MH col $35 eo $6.50. Fundomentol
scientific focts behind the various
means of transportation. Moving
Heovy Objects on Land explains fric-
tion; Moving on Water explains flota-
tion, movement, steering; Overcoming
Gravity explains air travel; Controlling
Airplanes; Getting Power from En-
gines— steam and gasoline; Flying
with Jets and Rockets. Int.
Simple Machines fs VEC 24fr $3.50.
Basic facts concerning six simple ma-
chines and how they help man by
multiplying his strength. Int.
Space Scientist mp NEUBACHER 1 Imin
sd col $110. Scientist, in space suit,
performs experiments inside a unique
vacuum chamber, simulating phenom-
ena of outer space. JH SH
Space Technology (series) mp UC 17
programs each 21/2 hours r$2300. A
roster of 36 world-famed scientists
presents a sound and imaginative ex-
position of the fundamental principles
of very long-range ballistic missiles.
Each of the programs may be retained
4 days and used as often as desired
during that period. Lecture notes are
supplied. C
The Sun anci How It Affects Us mp
CORONET llmin sd col $100 b&w
$55. Size, distance from earth, phys-
ical nature and effect on earth's life,
weather, tides. Corona, prominences,
flares and sunspots. JH Int
1 r\r- rt
fhings Dissolve mp MH lOmin sd b&w
$50. Using a wide variety of everyday
examples, the film demonstrates that
some things dissolve; some do not, and
explains how important this is to us.
Int.
■Treasures of the Earth mp CHURCHILL
r llmin sd col $100 b&w $50. Ani-
mated film shows some of the ways
mineral wealth has been deposited in
the earth. Geologic changes and their
effect. How coal is formed and how
oil is trapped in the earth's folds. Se-
lected for showing at both Edinburgh
and Venice Film Festivals 1958. El
JH Correlated with Heath Elem. Sc.
Texts.
Trip to the Moon mp EBF I6min sd col
$180 b&w $90. Utilizes direct obser-
vation of the night sky, the best astro-
nomical photographs, and a series of
original studies of the moon's land-
scape on which are based third dimen-
sional animated model motion pictures
erecting the illusion of on actual sci-
entific observation of the moon. Int.
Understanding Our Earth: Rocks and
Minerals mp CORONET 1 Imin sd col
$100 b&w $55. Detailed description
of three main classes of rocks and their
origin. Many varied uses of rocks and
minerals.
Voice of Sputnik rec MRP 45rpm $1 with
booklet "The Earth Satellite." Actual
signals from Sputnik I; reverse side
gives imaginative dramatization of car-
rier rocket. JH-SH-C.
Whys of Elementary Science: Plants 4fs
FH 30fr eo si col $20 ea $6. What
Makes a Seed Sprout, What Makes a
Plant Grow, How Do Plants Get Where
They Grow? How Do Plants Help Us?
Pri.
Whys of Elementary Science: Simple
Machines 4fs FH 25-35fr eo si col $20
ea $6. How Wheels Help Us, How
Levers Help Us, How Romps and
Screws Help Us, How Wedges Help
Us. Pri.
The Whys of Elementary Science II 4fs
FH si col $20 ea $6. Simple ma-
chines: levers, wedges, wheels, in-
clines, screws, shown by stick dia-
grams. Pri.
For more information circle 169 on coupon
The World Around Us: International Geo-
physical Year fs NYTIMES 56 fr b&w
$2.50; series of seven $15. Manual.
How man is learning about his own
planet and its place in space. jh,sh
For more information circle 21 S on coupon
SCIENCE: PHYSICS & CHEMISTRY
The American Engineer mp JAM col free.
Panorama of achievements of 129 en-
gineers, including atom-powered sub-
marine, TV-phone, hunting uranium
with helicopters. JH SH
Atom Comes to Town mp CCUS 29min
sd col $160 r$15. Atomic advances
shown include America's first atomic
power stations, atomic radiation de-
stroying live cancer cells, giant pea-
nuts grown by atomic energy, radio-
active automobile engines, atomic
toothpaste laboratory, and other sub-
jects.
Atomic Physics (series) 5fs UWF si
b&w series $17.50 ea $4.00. The
Electron, The Positive Particle, The
Nucleus, Atom Smashers, Uranium
Fission. HS C
Atomic Physics (series) 6mp UWF sd
b&w. The Atomic Theory lOmin $60;
Rays from the Atom 12min $100;
Atom Smashing 22min $120; The
Nuclear Structure 19min $115; Ura-
nium Fission 24min $150; Unlocking
the Atom 19min $115. HS C
Atoms for Peace 3mp UWF eo 20min sd
Scientific Advancement covers the
progress mode in production of atomic
electric power, atomic radiation in food
production and preservation, use of
isotopes in manufacturing control;
Working Together describes coopera-
tion of atomic scientists through inter-
notionol centers; Training Men for the
Atomic Age explains the training pro-
gram in nuclear physics for foreign
scientists sponsored by the U. S.
Atomic Energy Commission.
Chemical Conquest mp NFBC 25min sd
col $200 b&w $120. How chemical
research is battling plant plagues, and
probing ultimate effects of toxic sub-
stances on food-producing soil. SH C
Chemistry in College mp INDIANA
14min sd col. Surveys class and lab-
oratory work included in a chemistry
major.
Elementary Science (series) fs VISUAL
si col. New series in Spectracolor by
veteran teacher-producer. El
Electricity All About Us mp CORONET
llmin sd col $100 b&w $55. Jean
learns about static, electrical circuits,
how electricity is generated and its
importance in home and industry. Int
Pri
.z
The / nd Annual
NDUSTRIAL
ilm
^\uDIO-
m#ISUAL
&
EXH I B ITI ON
Under fhe Auspices of the
NATIONAL VISUAL PRESENTATION ASSOCIATION
An Exhibition of current audio-visual equipment, techniques and
services in industry and education for conducting training and sales
meetings, visual presentations, advertising promotions, etc. ... A
special exhibit on equipment and application of Closed Circuit Televi-
sion . . . Extensive lecture program as well as continuous showings
of outstanding films presented daily.
OCTOBER 7-10
NEW YORK CITY
Trade Show Building — 500 Eighth Avenue
The following Associations will hold
their Meetings, Workshops, or Semi-
nars in conjunction with the Exhibition:
National Visual Presentation Association
Industrial Audio-Visual Association
Film Producers Association of New York
Magnetic Recording Industry Association
Det-ailed program end odmission tickets mailed upon request
Presented by
INDUSTRIAL EXHIBITIONS. Inc.
New York State A-V Suppliers Associa-
tion
Metropolitan A-V Council
GOVERNMENT EXHIBITS:
U. S. OFFICE OF EDUCATION
U. S. ARMY PICTORIAL SERVICES
DIVISION
U. S. NAVAL TRAINING DEVICE
CENTER
U.N.E.S.C.O.
17 East 45th Street— New York 17, N. Y.
oxford 7-4978
EdScreen & AV Guide — August, 1958
421
Electronics fs CUAF 37fr si b&w. Apply
Radio, Hi-Fi, radar, TV, and calcula-
tors examples of electronics applica-
tion. History — 1906, 1920, World
War II. Look into the future. SH
Energetically Yours rrip SONJ 1 3min sd
col free. Animated cartoon treatment of
evolution of power sources from hu-
man muscle to atomic fission. JH
SH A
Fuels — Their Nature and Use mp EBF
llmin sd b&w $60. Principal fuels,
their source the sun, how heat is
transformed to mechanical energy. JH
SH
Heat — Its Nature and Transfer mp EBF
1 Imin sd b&w $60. This is a second
edition of earlier film Distributing
Heat Energy. Theory, sources, trans-
mission of heat energy. JH SH
i Choose Chemistry! mp BAILEY 1 5min
sd col $150 b&w $75. A ninth-grade
student becomes interested in chem-
istry and mathematics, decides to make
science his life career. JH SH
Introductory Physics 1 62 mp lessons EBF
sd col b&w. A full year academic
credit course as taught by Dr. Harvey
E. White. Mechanics (44 lessons);
Properties of Matter (15); Heat
(15); Sound (11); Optics (18);
Electricity and Magnetism (24);
Atomic Physics (9); Electronics (8);
Quantum Optics (4); Nuclear Physics
(7). SH C
The Joyful Lunatic mp CAR 26min b&w
$135. Joseph Priestly, scientist,
preacher and political writer, driven
from England to America; discoverer
of oxygen. Alexander Scourby, Peggy
Converse. JH A
Les Cosmiques mp FACSEA 20mln sd by
subscription. Work of a crew of sci-
entists stotioned at one of the highest
pecks in the Alps to study cosmic
rays; their nature and usefulness to
mankind. French sound.
Light (series) 4mp UWF sd b&w. Re-
fraction 8min $45; Lenses lOmin $60;
Shadows and Eclipses 1 Omin $60;
Spherical Mirrors 13min $75. HS C
Our Friend the Atom mp DISNEY 50min
sd col lease $350. A definitive story
of the atom and its potentiol future
in the service of peace and progress.
Available in two 25-minute reels if
desired.
Sound (series) 3mp UWF sd b&w.
Sound Waves I6min $90; Musical
Notes 12min $75; How Television
Works 12 min $75. JH SH C
SOCIAL STUDIES: ECONOMICS
American Imports: A New Look mp
20TH 20min sd b&w $90. Suggests
that a good export-import policy would
be to exchange only the best of one
country for the best of another.
As Consumers We're Owners mp CO-OP
l3V2min sd col r$5. How consumer
cooperatives run supermarkets; advan-
tages of customer ownership and con-
trol. JH SH C A
Do Higher Wages Cause Higher Prices?
mp AFL-CIO 13min sd col $80 r$2.
Semi-animated film looded with facts
and figures to argue why an expand-
ing economy con usually absorb higher
wages without raising prices.
Face of the South mp BFC 29min. sd col
$180.00. Documentary analysis of re-
lationship of economic status to civil
rights. Narrated by George Sinclair
Mitchell, Ph.D., southern-born author,
economist. Produced by Presbyterian
Church USA.
Lifelines U.S.A. mp ASSOCIATION 26
min sd col free. Story of American
shipping.
Marketing in Mexico mp FAYERWEATH-
ER 20min sd col $150 r$15. Analysis
of economic classes, buying psychol-
ogy, distribution channels, advertising,
problems of marketing policy. Made
for use in Harvard School of Business
and by businessmen. C A
Measure of a Mon mp ASSOC 28min sd
b&w free. The values that life insur-
ance contributes to fomily living.
Mr. Webster Takes Stock mo STERLING
30min sd b&w free. When a father
finds his high school son wants to in-
vest in the stock market he checks
into this "stocks-and-bonds business"
with humorous but highly informative
results. SH A
No Other Way mo FPA 30min sd b&w
free. History, functions and activities
of the International Labor Organiza-
tion. SH C A
Organizing Begins at Home mp AFL-CIO
1 5min sd col r$2. Designed to be used
OS a discussion storter on house colls
with staff and volunteer orgonizers. A
typical organizer answers questions
about strikes, dues money, seniority,
and some anti-union questions.
Protective Tariff vs. Free Trade mp MH
26min sd $125. Watches ore used in
this film to illustrate the considerable
controversy centPred around tariffs ond
the Reciprocal Trade Acts.
Story of Creative Caoitol mp CCUS 14
min sd col $110 r$l5. Animoted film
tells story of whot capitalism is, where
capitol comes from ond what it does.
Trade in the Free World fs VEC si b&w
$3.50. Free trade versus protection-
ism is the issue posed for student com-
ment as the importance of interchange
of world goods is made clear. SH
SOCIAL STUDIES: GEOGRAPHY
& TRAVEL
Across the Pacific mo STERLING 30min
sd col free. 17-day trans-Pacific
voyage in the luxury liner Orsova, em-
barking at Vancouver, continuing to
Son Froncisco, Honolulu, Suva in the
Fiji's, New Zealand, and Sydney, Aus-
tralia.
African Giant mp EDSERV 30min sd col
apply. Panoramic report in film taken
by Congressman Frances P. Bolton of
1 6 African lands south and east of the
-Sahara. SH C
African Safari si MESTON 2x2 col set
1136) $33.32 pk of 4 ea 98c. Pho-
tographed by Attilio Gatti,
Alaska Today fs VEC 33 fr $3.50. His-
tory, climote, natural resources edu-
cation, industry, and people. Int.
Alaskan Eskimo mp DISNEY 32min sd
col lease. Complete story of a type of
family life rapidly disappearing as
modern civilization encroaches on
these earliest of North American set-
tlers. First of the People ond Places
series available to schools.
Algeria Today fs VEC 34fr si b&w $3.50.
Geographical features; people, their
life and work; agriculture, industries;
cities ond villages; education, trons-
portotion; relotions with France.
Algerian Portfolio Series 8mp STERLING
free. Titles include 17 Centuries into
Focus, Year of Decision, Eurofrico,
Their Land, Their Family, Man in the
Blue Kepi, Hundreds of Busy Feet,
Water Crops and Men, Men of To-
morrow.
Alice in Washington mp ASSOCIATION
I9min sd col free. Featuring the Lewis
follows the heroine on a tour of Wash-
ington, Mount Vernon, and Williams-
burg, Vo.
The Amazon mp EBF 2 Imin sd col $200
b&w $100. The story of the largest
river in the world is presented in a
stimulating film showing the people
and resources of Northern Brazil. Int.
Amish Folk of the Pennsylvania Dutch
Country fs PHOTO ARTS 50fr si col
$7 r$3.
Argentina: People of the Pampa — 2nd
Ed. mp EBF 16 min sd col $150 b&w
$75. Illustrates rural and urban life
in Argentina by contrasting the rich
agricultural areas of the pampa with
the industrial, business and shipping
area of Buenos Aires. Int.
Asiatic Lands and People 5fs JAM si col
$25.95 each $5.75. Each filmstrip has
0 short preface of background infor-
mation. There is a colorful pictorial
mop to locate each land. Titles in-
clude: Japan (43 frames), Pokiston
(40), Burma (40), Thailand (40),
Malaya (39) . Int.
The Atlantic Community (series) 15
mp UWF sd b&w $37.19 to $45.08
(depending on length). Official U. S.
presentation of the 1 5 key nations of
the western world. JH SH
Atlantic Region mp NFBC 23min sd
b&w. East coast region of Canada and
the life and industry of its people
showing influence of geogrophicol foc-
tors on the development of the area
Int.
Baltimore fs VEC 26fr si b&w $3.50-
Landmarks important in our nation's
history, institutions of learning, indus-
trial growth of the city. Int.
Beautiful Britain (Series I slidebooks
EPGB 32pp 9 photos 8 slides slotted
into cover $3.50. Information on
architectural, scenic, literary and his-
toric landmarks; titles currently avail-
able: Canterbury; Oxford; West Coun-
try; Westminster Abbey, Scotland,
London, The Tower of London, Shake-
speare Country, Woburn Abbey. JH
SH A
Brazil: People of the Highlands — 2nd
Edition mp EBF 17min sd col $150
b&w $75. Harbor ond city of Rio de
Janeiro; climote, topography, and geo-
graphical divisions of the country; life
of o wealthy coffee plantation owner
and his family; mineral wealth of the
highlands; education. Int.
Brussels Worlds Fair si MESTON 2x2
col set (1121 $27.44 pk of 4 ea. 98c.
Burma, People of the River mp EBF 14
min sd col $125 b&w $62.50. A form
family derives from the river and the
jungle oil that it needs. Shows fre-
quent trips to the nearest village where
the bozQors ore held. Portrays the
chief port and capital city, Rangoon.
Int.
422
Canada: People a» Work 6fs EBF av 48fr
si col set $36 ea $6: Fishermen of
Nova Scotia; Villages in French Can-
ada; Farm and City in Ontario; Wheat
Farmers of Western Canada; Vancou-
ver and the Western Mountains; Log-
ging in the Canadian Forests. JH
Canada: The Atlantic Provinces mp EBF
16min sd col $190 b&w $90. Over-
view of Nova Scotia, Prince Edward
Island, New Brunswick and Newfound-
land. 2nd edition 1938. JH Int
Canada: The Industrial Provinces (Second
Edition) mp EBF 17min sd col $180
b&w $90. Regional geography, Otta-
wa, Toronto, Quebec, lumber, nickel,
mills and factories, hydro-electric pow-
er, world trade. Int. JH SH
Canada: The Pacific Provinces mp EBF
16min sd col $180 b&w $90. Second
Edition. Development of British Co-
lumbia; importance of Alcan Highway
to development of the Yukon Terri-
tory. Int JH
Canada: The Prairie Provinces mp EBF
16min sd col $180 b&w $90. Mani-
toba, Saskatchewan, Alberta and the
Northwest Territories, their geography,
climate, occupations, products. Sec-
ond edition. Int JH
Canada — Treasure Land of the North 8fs
SCRIBNER'S si col $28 ea $4. De-
signed to give children an understand-
• ing of Canada, its people, and its way
of life. Stresses similarities between
our country and Canada. Canada —
Our Good Neighbor to the North, Can-
ada from Sea to Sea, History of Can-
ada, People of Canada, Canadians at
Work (2 parts), Canadian Handicrafts,
Canadians at Play.
Canadian Geography (Series) fs BOW-
MAR approx 46fr ea b&w @$3. The
Great Plains (3 strips); Harvesting
the Coastal Forest; Introducing the
Topographical Map. NFBC prod. JH
Canadian Profile mp NFBC 53min b&w
$200. The insistent demands of the
machine age on people in diverse
callings, from coast to coast, where
tradition dies hard yet adaptation to
industrial expansion must be acceler-
ated. Fishing, mining, farming, lum-
bering are affected as well as factory
work. SH C A
Conodian Wheat mp NFBC 3 1 min sd
b&w. Animated sequences depict the
geological and climatic changes that
took ploce to produce the conditions
favorable to grain growing; live-action
shows mechanized wheat farming, re-
search, groding and inspection. Int.
Caribbean Souvenirs mp DELTA 28min sd
col free. Cuba, Jamaica, Haiti, the
Dominican Republican, and Puerto Rico
as seen by a business girl on flying
Caribbean trip.
Cartograph Visual Relief Globe DEN-
OYER 16". Combination of relief
shading with contour layer coloring
gives 3-D effect. Special devices:
Ecliptic, Analemma, Equation of Time
Scale. $43-$65.25.
The Cascade Mountains, mp MOVER 20
min sd col. Two great mountain
chains join to form impressive scenic
barrier. JH SH (geology)
Country of Islam mp CHURCHILL 16
min sd col $150 b&w $75. Life in
Morocco as seen through the eyes of
a 12-year-old native boy. El JH
Denoyer-Geppert Visual Relief Desk Maps
15c each. In convenient 17x11" size,
the maps feoture contour coloring with
relief shoding. Lotest political data
superimposed. Titles include: Europe,
Asia, Africa, North America, South
America, Australia.
Dynamic Southeast mp UWF 1 8min sd
col free. Shows the tremendous indus-
trial expansion, the prosperous growth
of agriculture through scientific mon-
agement, and the development of nat-
ural resources in the Southern Atlantic
Seaboard region.
Eskimo Children on Baffin Island fs
BOWMAR 57fr col $5 ea. Part I
Late Autumn and Winter. Part 1 1
Spring and Summer. El
Europe in Color (Series) Slidebook, 9
color slides, 9 photos EPCB 32pp,
with slides slotted into cover $3.50.
Switzerland. Physical geography, tour-
ist centers, road engineering, winter
holidays. JH— A
Florida Highspots mp UWF lOmin sd
b&w $22.95. Scenic, industrial, rec-
reational aspects draw all-year as well
as winter visitors. EL-A
Follow the Sunset rec FOLKWAYS 10"
LP. Charity Bailey sings 9 songs,
"around the world," as narrator ex-
plains the alternation of day and night.
Fits the Herman & Nina Schneider
book (Doubleday) of same title.
France: The Atlantic Coast si LAMBERT
30 for $7.50. Coastal plains, beeches,
towns, fishing, shipping, people.
France: The Mediterranean Coast si
LAMBERT 30 for $7.50. Coastal
plains, neighboring highlands, tourist
centers, mountain villages, historic
sites, people.
France: Mountains and Rivers 60sl
LAMBERT $15 Vosges, Juro, Alps,
Pyrenees, central plateau; mountains,
valleys, towns, villages, people; Seine,
Rhone, Loire, Goronne, Rhine; rivers
and tributaries.
France Today mp FACSEA 1 Omin sd by
subscription. Paris by night; colleges
in the Latin Quarter; working people;
French cooking ond wines; artists; the
Riviera; sports.
For more information circle 184 on coupon
Germany, People of the Industrial West
mp EBF 16min sd col $150 b&w $75.
Orientation map, the Rhine, major
cities, political division East-West,
lumber, vineyards, farms, handicrafts,
the Ruhr, industry. Life of an indi-
vidual mill worker. West Berlin. JH
SH
Great Land: Alaska mp MODERN 28min
sd col free. Alaskan eskimo life, win-
ter sports and carnivals, Nome, Fair-
banks, McKinley Nationol Park, the
Alaskan Highway, early and modern
mining, schools, agriculture, and in-
dustry.
Great New South mp DELTA 28min sd
col free. Pulp and paper plants, oil
refineries, steel mills, vast hydroelec-
tric systems, new Southern homes with
electrical appliances, farm scientists at
work, new cotton mills, synthetic fibre
plants, etc.
For more information
about any of these
items, fill out coupon
on pages 441-2.
NOW
it can be
TOLD!
The outstanding Documentary films
based on the John Nesbitt stories of
important historical and cultural events
are now available for the first time in
16mm, for school, church and com-
munity use. Expertly produced, fea-
turing Hollywood stars.
Abe Lincoln The Boy, and His Step-
mother
Grandpa Changes the World I Peter
Zengler Trial)
With Ttiomas Mitchell
The Man Who Discovered O. Henry
Mr. and Mrs. Robert Browning
The Koshetz Story (Grand Opera
Career)
With Nina and Marina Koshetz
Stranded ( Heroism of Rural School-
teacher)
With Bette Davis
The Key (Teaching the deaf, dumb
and blind)
With Kevin McCarthy
The Gadfly (Socrates)
With Thomas Mitchell
Again the Stars (Mental Health)
Parents of a Stranger (Treatment of
the Deaf >
Pit-A-Pit and the Dragon (Medical
Missionary I
1 6mm — Black-and- White —
23 minutes
For further infurmalioii on outright
/iilrrhast or rental write
FILMS INC.
1501 Broadway Suite 1503
New York 36, New York
EdScreen & AV Guide — August, 1958
423
Historic Quebec mp UWF 9min sd
$22.95. Old France in the New World
seen throughout historic Quebec and
the Gaspe Peninsula.
Historic Virginia mp VCDD 30min sd col
free. Historic, scenic, and recreational
ottractions of the Old Dominion State.
Holiday in Holland mp UWF 9min sd
$22.95. Camera study of the land of
wooden shoes, windmills, dikes, and
tulips; summer and winter sports.
Homes Around the World fs VEC 36fr si
b&w $3.50. Types of homes found in
various parts of the world related to
climate and availability of building
materials. Interspersed quiz frames
and captions. Guide. Int-A
Hong Kong mp NOA 1 8mln sd col free.
History, industries, education, and rec-
reation In this crown colony.
Iceland, Capri of the North mp DAVIS
ISmln sd col $150 b&w $75. Thermal
springs to heot homes, costumes, lang-
uage, whaling expedition for Finbacks,
cooking on egg in Nature's oven,
homes, sports, world's highest geyser.
16MM SOUND SUPPLIERS
New Sound Projector Parts — 50% to 80%
discount. Used Projectors, Films, Accesso-
ries. Rental, Sales, Exchange.
Write for free Catalogs.
National Cinema Service
71A Dey St., N.Y.C.
—FOSTER REWIND—
The fastest, most effective 16mm rewind on
ttie market. A power rewind that is quiet,
safe, and easy to operate in either direction,
at any speed. On a FOSTER REWIND a
film inspector can greatly increase output.
For full particulars write
Mernatmal Jilm Kureau Jttc.
37 i. Jackson blvd.
Chicago 4, 111.
IN CANADA:
Miss Margery Weiss
Box 3040, Ottowa 3, Ont.
A xieiBr source of
educational motion pictures from
FILM SERVICE
Over 1,000
educational television programs
now available for classroom use.
Complete descriptions of all
programs available upon request.
Write to:
cniT
FILM SERVICE
INDIANA UNIVERSITY
a u d i o ■ V i sua I center
Bloomington, Indiana
I Live on the Mojave Desert mp AVIS
16min sd col $150. A boy tells of
conditions of his life, climate, geogra-
phy, wildlife, economics, in a way
that should enrich all viewer's con-
cepts of the arid regions. EI-SH
Impressions of Japan mp UWF 1 5min sd
b&w. Filmed interpretation of William
Faulkner's visit to Japan to participate
in ari American Literature Seminor at
Nogono — visualized quotations from
the author's writings.
India: Customs in the Village mp EBF
1 Imin sd col $100 b&w $50. Surveys
various aspects of life In a small vil-
lage In northern India as revealed by
world-famous color photographer, Jack
Cardiff. Int.
India (Pakistan and the Union of India)
mp EBF 17min sd b&w $90. Tradi-
tion, land and climate have shaped
the people and cultures. Education
and industry breaking down the age-
old village isolation. JH SH
Indians of California — Village Life mp
BARR 15mln sd col b&w also II Food
14mln. Correlated with flat study pic-
tures and recordings. El Int
Indians of the Plains 6fs YAF si col.
Plains Indians living and working as
they did In generations post; clothing,
food, shelter, arts and crafts, life and
customs, dances and ceremonies. Int.
Indochina mp NFBC 32min sd b&w. Life
in Indochina in the year following the
Geneva truce agreement which marked
the end of seven years of hostilities.
Film deals principally with Vietnam
showing the work of mobile truce
teams and the problems they encoun-
tered in implementing the peace. SH.
In Europe With You mp SWISSAIR 30
min sd col free. By plane over the
Alps, Rome, Spain and its Bull Fight.
JH-A
Innocents Abroad mp STERLING 22min
sd col free. Lessons on how to travel
more enjoyably. A
Introducing Canada mp UWF 20min sd
b&w $39.70. Land area, population
diversity, industries, culture, relations
with Britain and with the U.S. A EI-
SH
Ireland Today fs VEC 24fr si b&w $3.50.
Struggles for independence, character
of the land and people, occupations,
government, education, language, re-
ligion, culture, historic landmarks, nat-
ural beauty.
Island Hopping in the Caribbean mp
DELTA I2mln sd col free. Havana;
Monfego Bay, Jamaica; Port-au-Prince,
Haiti; Dominican Republic; San Juan,
Puerto Rico.
Israel — The Land and Its People 7fs
DECJA si col. The titles: This is Is-
rael (65fr), Galilee (54fr), Haifa and
Emek I68fr), The Jordan Valley
I58fr), The Land and Its People
(62fr); The Darom and the Neger
(66fr) , Tel Aviv and the Coastal Plain
(70fr) SH A
Japan mp IFF 25min sd col $250 r$10.
Jullen Bryan's comprehensive, thor-
oughly human documentary of life in
post-war Japan. Family life, beautiful
scenery, and the warm human touch
that distinguishes this master picture
maker. JH SH C A
Japan Today fs VEC 33fr si b&w $3.50.
Agriculture, industry, geography, gov-
ernment, cities, education. Int.
Kimiko of Japan fs FRIENDSHIP 63fr
col. Customs, clothing, homes and ac
tivities of children In a foreign lan<
Discussion in test showing indicate
that boys and girls get the idea th;
their opposite numbers In other lane
are pretty much the same as they an
JH
Lambert Foundation French Slides: 3i
Set. Includes Street Signs in Pari
Rural France, Versailles, Sightseeing I
the Louvre Museum, Peasant on
Town Life in the Middle Ages. Eoc
set 30 slides at $7.50 per set.
Latitude and Longitude mp UWF 9mi
sd. A transparent globe Is used to e>
plain. Special features are highllghte
by animation.
Learning to Use Mops 6fs EBF si col e
about 48 fr $36 ea $ 6. Reading Di
rections on Maps, Measuring Distance
on Maps, Locating Places on Mop
Reading Physicol Mops, Reading Pc
liticol ond Economic Mops, Studyin
an Area Through Mops. Int.
Letter from Alaska mp NORTHER!
20min sd col $175. The northern tei
ritory as It Is today, covered by Vetera
author-photographer. Alcan Highwa
in winter. Dog-sled races at Anchor
age. Salmon fishing at Aniak. Gla
ciers, volcanoes, wildlife, lumber an
the fertile farms of Mantanuska Val
ley. JH
Life of a Philippine Family mp CORC
NET llmin sd col $100 b&w $5!
Family of o form village Illustrates th
simple means by which these peopi
meet their needs. The father tells c
the dolly life of the family os we se
It through his eyes: work in the ric
fields, children's chores, their forme
education, games, and birthday cele
brotion for son, Ramon. Int.
LitHe Diomede mp NORTHERN 16ml
sd col $135. How the Eskimo dwellei
on Little Diomede Island, midway be
tween the jutting capes of Siberia on
Alaska and now separated by the Iro
Curtain from Big Diomede, carry o
In their struggle for existence. Al
though they now have firearms, out
board motors, and other modern im
plements, their activities are olmo;
the some today as they were centurie
ogo. Int.
Living Wilderness mp NORTHERN 1 Imli
sd col $95. Family visit to Olympi
National Park 850,000 acre wilder
ness reserve. Influence of climate. In
dian residents. Squirrel, jays, deei
a herd of Olympic elk, hot springs
waterfalls, the ocean shore. Int. JH /
Magic of Nassau mp DELTA 30min S(
col free. Paradise Beach, a carriage
ride up to Fort Charlotte, a bicycle tri|
down a coastline once frequented b'
pirates, a sailing expedition to a nearb'
coral reef.
Malaya, Land of Tin and Rubber m|
EBF 14min sd col $125 b&w $62.50
Shows the rubber plontotions, the tit
mines, and the island, Singapore
Closes with a summary of the prob-
lems which made Malaya and Singa-
pore as the Federation of Moloyc
gained independence. Int.
Man and the Jungle fs VEC 44fr si b&w
$3.50. How the jungle reclaimec
some of the oldest of the earth's civil-
izations. Descendants of early peo-
ples; housing, transport, food supply
Int.
424
1 r\r- r\
Maps: How to Read and Understand
Them ) Ofs EYE. Set of 10 in color
$35 ea$5. What a Mop Is, Elements
of a Mop, Common Maps, Maps of
Physical Features, Mops for Special
Purposes, The Globe, Using the Globe,
^_Flat Map of a Round Globe, Maps for
Hbhe Air Age, Maps through the Ages.
^rvels of Mexico 8fs SCRIBNERS si col
$28 ea $4. Titles: The History of
Mexico (25fr), The Land and Its Uses
(Part 1 35fr, Part II 28fr), How the
People of Mexico Live (27fr), Mexi-
can Markets (SOfri, Mexico City
(29fr), Arts and Crafts (27fr), Mex-
icans at Play (28fr). Int. JH.
'Mexican Village Coppermokers mp
BAILEY lOmin sd col $100. In the
little village of Mijas the people follow
a pottern of coppermaking established
before the coming of the Spanish mis-
sion. Their methods are shown in
detail, their sales of completed wares,
and the fiesta which follows.
Mexico and Central America 6fs E6F col
$36 ea $6. Ranch in Northern Mexico,
Small Town in Mexico, Farmers of
Mexico, People of Guatemala, Costa
Rica — the Rich Coast, Panama and
the Canal. Int.
Mexico: Our Friendly Neighbor 9fs EYE
Set of 9 in color $25 ea $4. A re-
gional study with titles as follows:
Historical Background; Geographic
Background; People — Their Dress,
Homes, Food; Fiestas, Recreation, Ed-
ucation, Markets, Handicraft; Agri-
culture; Natural Resources and Major
Industries; Fishing, Livestock, Trans-
portation, Communication; Mexico
City; Other Cities. Int.
Mexico, Yesterday and Today 6fs JAM
col $31.50 ea $5.75. The Aztecs,
Cortex, Indians Today, Town and
Country Life, Native Handicrafts,
Mexico City. Int. JH
Middle East ond India 6fs EBF col $36
ea $6. Life and cultures; economic and
physical geography. Bombay, Gate-
way to India; Village in India; Pakis-
tan, Eost and West; Along the Rivers
of Iroq; Mountain and Desert in Syria;
Village and City in Turkey. Int.
Modern Mexico mp FAYERWEATHER
20min sd col $150 r$15. Comprehen-
sive survey of political, social and eco-
nomic conditions by Harvard Business
School professor. JH SH C A
Montana and the Sky mp MONTAER
I7min sd col $97 b&w $67. The peo-
ple of Montana and how they use the
airplane in the development of the
modern frontier. Included are scenes
of Glacier and Yellowstone National
Parks.
Mont Saint-Michel si LAMBERT 30 for
$7.50 Aerial views of the abbey, de-
tails of interior and exterior archi-
tecture, sea and the island, tourists
and shops.
The New Japan fs CUAF si b&w apply.
Maps, diagrams, exports, imports, af-
ter-effects of war. Limited arable
land- Industry. Trade barriers. New
democratic constitution. JH SH
The New South Asia mp NFBC 30min
sd b&w $120. India, Pakistan, Bur-
ma, Ceylon and Indonesia — effect of
technical and medical aid. SH C A
North Dakota fs VEC 32fr si b&w $3.50.
Maps and photographs show the top-
ography. Leading form products, lig-
nite coal, oil, wildlife and rich soil
are discussed. Interesting londmorks
and other attractions shown.
Northwest States: Reaionol Study 9fs EYE
Set of 9 in color $25 ea$4. States of
Idaho, Montono, Oregon, Washington,
and Wyoming. Titles include: Historic
Background, Geographic Background,
Lumbering and Fishing, Agriculture,
Mining and Grazing, Power and Petro-
leum, Four Importont Cities, Other
Important Cities, Vacation Lond. Int.
Olympic Rain Forest mp PETITE llmin
sd col $100. Nation's heaviest rain-
fall area; role of rotting logs, lichens,
mosses in forest life cycle; animals,
including largest of elk; conservation.
JH
Ontario fs VEC 39fr si b&w $3.50. Soil,
forests, minerals, abundant water;
manufacturing; schools, government,
cities, landmarks, and other tourist at-
tractions.
Panama Canal mp CORONET llmin sd
col $100 b&w $55. Tracing the his-
tory of the canol, explains how it op-
erates and its significance to world
transportation. Includes a trip through
the canal. Int.
Peace Loving Switzerland mp FRITH
16min sd col $160. Surrounded by
larger powers, Switzerland has pre-
served its neutrality for past 150
years. We accompany a class of teen-
age girls on several interesting field
trips, rural and in town. JH-SH
Peoole of a City mp EBF 1 8min sd b&w
$75. Using on exciting musical score
blended with natural sounds but with-
out narration, the film provides an in-
timate glimpse of life in Sweden's
capital city of Stockholm. Int.
People of Japan fs VEC 34fr si b&w
$3.50. An orientation to Japanese
home life as well as a discussion of
proper behavior as a guest in a Jap-
anese home.
People of the Netherlands mp EBF 16min
sd col $150 b&w $75. A vivid de-
scription of the problems that the
Netherlands faces in the modern world.
Int.
People of the Western Shore mp
CHURCHILL 16min sd col $150 b&w
$75. West Coast industries and the
people who work in them — orange
groves, tuna, oil, shipping, fruit are
excellently interrelated. El JH SH
People of Venice mp CHURCHILL 16
min sd col $150 b&w $75. An Ital-
ian family, its problems and pleasures,
seen against the magnificent back-
ground of Venice's past wealth and
glory. JH SH C A
Peruvians at Work and Play mp WED
1 Imin sd col $100. Harvey Cheesman
contrasts old and new, urban and rural
ways of life; occupations, recreation
(including fiesta and a bloodless bull
fight), native animals. Int. JH
Philippines mp NOA 18min sd col free.
Agriculture, industry, education, and
recreation; history of the islands.
Philippines: Gatetwoy to the For East
mp CORONET 1 Imin sd col $100 b&w
$55. H story, present activities, and
direction if future grewth: views of
form and city life show a wealth of
row mater. Ills, expanding production,
and increased emphasis on education.
Int.
N
GEOGRAPHIC
E DOCUMENTARY
^^ MOTION PICTURES
16mm Sound Color
Photography, narration and on-site sound
recordings by noted travel lecturer. Up-
to-the-minute, comprehensive yet close-up
coverage. Ideally suited both for class-
room instruction and for informal educa-
tion and recreation.
• PUERTO RICO
Queen of the Caribees
• The VIRGIN ISLANDS, U.S.A.
• SICILY
Island of the Sun
• ICELAND
Capri of the North
SALE: Color $150 (Virgin Islands $125)
I 1/2 reels 1 1/4 reels
Black-and-white $75 ea.
Send for detailed description.
ROBERT DAVIS
Box 512
Gary, Illinois
FILM SERVICES
TO PRODUCERS OF
16MM MOTION
PICTURES AND
FILMSTRIPS
Sound Recording
Mognetic Transfer
Editing and Matching
Titles and Animation
Colburn Color Positives
Mogna-Striping
Fjimstrjp Animation
Slide Duplicating
GEO. W. COLBURN
LABORATORY
INCORPORATED
164 No. Wacker Drive, Chicago 6
Telephone DEarborn 2-6286
EdScreen & AV Guide — August, 1958
425
m fILM OOCIOftS"
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FILM TECHNIQUE ,«
Founoed 1940
37-02C 27th St., Long Island City I.N.Y.
Physical & Mathematical Ceogrpahy (se-
ries) 8fs UWF approx 25fr ea $27.50
(3 b&w 4 col) ea b&w $3.50, col
$4. 50. Latitude & Longitude b&w;
Longtitude & Time b&w; Day b Night
b&w; Great Winds — Principles col;
Great Winds — Pressures col; Seasons
— Earth & Sun Rays col; Seasons —
Movement of Earth Around Sun col.
Ploylond of the Seaway mp FSFP 20 or
14min sd free. Follows a feoture writer
as he gathers material for a story on
the attractions of the Thousand Islands
orea in the vicinity of the village of
Alexandria Boy, New York, on the St.
Lowrence River. Highlights include
construction scenes of the Seaway,
visit to a deserted island castle, shore
tour, and boot trip.
Precombrian Shield mp NFBC 26min sd
b&w. Study of the vast region of rock
ond forest stretching across the north
of Canada, rich in mineral deposits
still being discovered in the ancient
rock. Shows where communities have
sprung up at the site of mines and
how, with time, these pioneer settle-
ments hove achieved the stability and
comfort of older towns and cities to
the South. Int.
Profile of Pakistan fs TAS 50fr col $6.
East and West areas, land, people,
work, recreation, government, religion!
Dr. Leonard S. Kenworthy stresses
progress made since independence was
achieved. JH SH
Profile of Puerto Rico fs TAS 50fr col $6.
Dr. Leonard S. Kenworthy stresses
progress made in recent years, largely
through "Operation Bootstrap." JH SH
'*"?>'!> w, •*.'?' ^"•'*" »* *•»« Coribees mp
DAVIS ISmin sd col $150 b&w $75.
1 5th century streets and ancient forts,
tropical flora. Son Juan Boutista Day
celebration, industries, homes and
beeches.
•""^I" j?'" """odoy fs VEC 3Ifr si b&w
^^■j>^- History and discovery, climate
and topography, resources, agricul-
ture, education, relationship to U S
ond current problems. Int. '
Pursuit of Hoppiness mp UWF 31min sd
b&w. Deals with the first visit of a
foreigner to the U. S. and his loter
reflections. We see ourselves os he
does after observing incidents in the
lives of a former, on auto worker a
shoe factory executive, and a colleae
student.
Regional Geography Series: U. S. fs EBF
6 sets of 6 fs each in col $36 set or
3.6 fs. Titles in each set: Natural En-
vironment, People and History, Agri-
culture, Industry, Commerce, Life and
Culture. Sets include Southeastern
426
States, Southwestern States, Middle
States, Far Western States, Northeast-
ern States, Northwestern States. Int.
Republics of South America: The An-
dean Nations 9fs EYE si col $25 ea
$4. Intimote scenes of land and peo-
ple. Colombia — Gateway to South
America, Colombio — People and Oc-
cupotions. Cities of Colombia, Vene-
zuela — Cradle of Liberty, Venezuela
— Land of Progress, Peru — Land of
the Incos, Life in Peru, Ecuador
Land on the Equator, Bolivia — Land
in the Sky. Int.
Russia mp IFF 25min sd col $250. Mod-
ern Russia set in its historical and
geographical background. Agriculture,
housing, industry, education, science
and religion. Narrated by Julien Bryan.
JH SH C A
Russian Life Today — Inside the Soviet
Union mp BAILEY 2lmin sd col $195-
b&w $100; r (3-day base) $10 — $5'.
Uncensored, authentic photography by
Mr. and Mrs. Frederic Christian. Urban
and rural life, homes, hospitals, the-
atres, schools, stores, farms, inside
Kremlin, JH, SH, C, A
Sicily, Island of the Sun mp DAVIS
I5min sdcol $150 b&w $75. Palermo
the capital city, Greek and Roman
rums. Tarantella dancers, puppet per-
formance, hand carved and painted
carts, Arabic methods of fishing.
South America: Along the Andes 6fs
EBF col $36 ea $6. Life, culture,
natural environment, and economics-
New Venezuela, Mountain Farmers of
Colombia, Along the Equator in Ecu-
dor, Inca Lands in Peru, Highlond
People of Bolivia, Pan-American
rlighwoy. Int.
South America: Eastern and Southern
Lands 6fs EBF col $36 ea $6. Physical,
social, and economic geography. Farm-
ers of Argentina, Ranch and City in
Urunuoy, People of Paraguay, Desert
to Forest in Chile, Amazon Village,
New Coffee Lands in Brazil. Int.
Southeastern States 6fs EBF si col $36 eo
$6. Physical and human geographical
survey of the states of Kentucky, Vir-
ginia, Tennessee, North Carolina, South
Carolina, Florida, Georgia, Alabama
Mississippi, Arkansas, Louisiana. Nat-
ural Environment, People and Their
History, Agriculture, Industry, Com-
merce, Life and Culture. EI-JrH.
A Story of Portugal mp SWISSAIR 23 1/2
mm sd col free. History, architecture,
scenery and main tourist attractions'
Lisbon, Belem and the seaside resorts'
JH A
'''''5inn"c-^'^"'.'"P '-^'^ '8min sd col
$100 r$10 b&w $60 r$6. History
geography and operation of the canai
and Its strategic and economic impor-
tance. JH SH
Suiirise in St. Augustine mp STERLING
ISmin sd col free. Life in the sunny
old Florida city, emphasis on vacation
and on retirement. A
Tale of Six Cities mp DELTA 30min sd
col tree. Six passengers meet in the
Sky Lounge of a Delta DC-6 to discuss
their home towns. The camera then
depicts Dallas, New Orleans, Knoxville
Miami, Charleston, and Chicago.
Teaching Geographical Terms 3-D relief
map AERO 42x46" raised relief to 2"
depicts and names 116 geographical
terms; f.ve colors on sturdy vinyl plas-
tic; grease pencil marks wipe off;
includes manual and 35 desk-Si
prints. Other 3-D relief maps inclu
World, US, Europe, Canada, Soi
America and several states. Int JH
Thailand, Land of Rice mp EBF 1 4rr
sd col $125 b&w $62.50. Introduc
the beautiful land ond the proud pe
pie of the oldest free nation of Sout
east Asia today. Shows the city
Bangkok, rice farming in the river vc
ley, and the commerce of Thoilor
SH.
This is Bermuda mp MODERN 29min
col free. A beautiful travelogue of tl
country available for secondary ai
adult groups.
This is Russia 300 slides MESTON 2>
col set $73.50 pk of 4 each 98c.
Treasures of the Caribbean mp ALCC
44min col sd free. Ten Caribbe;
countries are visited in fast-movir
documentary film that includes n-
only many colorful port activities bi
also a trip into the Suriname jungl.
filming the remote Djuka natives ar
the extensive bauxite operations ther
JH-A
Vanishing Veddohs mp MH 22min sd ci
$200 b&w $100. Based on' the life c
a fast-vanishing tribe in Ceylon, re
puted to be one of the oldest tribes i
the world. Not very long ago they in
habited rock caves in s'lme of Ceylon'
thickest jungles, wore eaves as skirl
and lived on row meat and hone>
Documents primitive ceremonies, fam
ily life, hunt for food, and harsh con
ditions of jungle life.
Virgin Islands, U.S.A., mp DAVIS 1 5mii
sd col $150 b&w $75. Danish influ
ence in the streets ond markets, lan(
crabs in swamp areas, historical land
marks, native waterfront activities
Steel Bond playing Calypso.
Water for the Columbia Basin mp PE-
TITE lOmin b&w $50 r$2.50. Docu-
mentary treatment of Grand Coule(
Dam irrigation of 21/2 million acre;
of formerly desert land. JS SH
The Way We Live (series) mp UWF
20min sd b&w $100. Group I: Fam-
ily Living Around the World include;
School Children; Children at Work
and Play; Family Life; Homes. Croup
II: Making a Living Around tHx
World. El JH
Water for the West mp USDA 25min sd
col & b&w. The Rocky Mountain wo-
tershed furnishes water for hundreds
of communities from the Mississippi
to the Pacific. Forest and watershed
scientists experiment to find the best
ways of increasing the yield of useful
water without domoginng soil and for-
est resources.
West Indies: Geography of the America
mp CORONET 1 Imin sd col $100 b&w
$55. Stressing the varied population,
terrain, resources and opportunities for
economic growth of the islands, ex-
amines modern trends toward industry
and the older traditions of large plan-
tations and small forms roising o va-
riety of semi-tropical food crops. Int.
West Indies Ho mp DELTA 26min sd col
free. An exotic voyage of discovery
among colorful tropic countryside,
quaint native folkways, city life.
Wisconsin Geography Series 3mp WIS-
CONSIN sd col apply. Includes scenes
from 1 59 places in 59 Wisconsin towns
and cities, representing 38 counties.
Wisconsin Geography — An Introduc-
tion, Wisconsin Mining and Manufac-
turing, Wisconsin Agriculture.
Yellowstone National Park 4fs WED 1 54
fr si col $30.80. Visitors, rangers,
wonders, fire protection. EL-JH
Yosemite High Sierra Trails mp YOSEM-
ITE 27min sd col free loan. The ex-
hilarating experience of ^he high places
In the Sierras, crowning the nation's
most varied national park. JH SH C A
For more information circle 192 on coupon
Yugoslavia mp CORONET 1 Imin sd bGrw
$55. Surveyed are the costal moun-
tain ranges, associated offshore islands,
inland mountainous region, Neretva
river system, wooded mountain areas,
plain of the Danube; city life in Sara-
jevo and Belgrade; farming conditions;
economic development of the country.
JH.
Yugoslav Village mp CORONET 28 min sd
b&w $41.25. Life in a small village
in Central Bosnia: home life, working
in the fields, children going to school,
excitement of a market day in Sara-
jevo; methods of travel; articles of
trade; religious life. Int.
SOCIAL STUDIES: GOVERNMENT
& INTERNATIONAL RELATIONS
Africa: Explosive Continent fs NYTIMES
b&w $2.50 60fr. Strategic importance
to West, resources, receding pattern
of colonialism, disease and ignorance,
tribal slavery, racial conflict, Nasser's
ambitions, Russia's foothold. SH
Battle for Liberty 7fs JAM 30min ea sd
b&w $69.50. Designed for adult dis-
cussion sessions. The Challenge (89
frames) — basic views of freedom;
Civics (69) — how good are we in de-
scribing our own form of government?
Education (68) — what's good obout
our way of educating the young; Eco-
nomic Order (701 — what about col-
lective bargaining and the right of
competition in business? Social Order
(69); Religion (72); Law and Order
(77) . Communist and free world com-
parisons.
Big City mp CONTEMPORARY 25mln sd
b&w $100 r$7.50. Shows the use of
tax dollars in St. Louis.
Big City U.S.A. 9fs EYE. Set of 9 in
color $25 ea$4. Shows the need of
people in the big city for homes, water,
gos, electricity, police and fire protec-
tion, and traffic relief; different kinds
of neighborhoods; types of govern-
ment; etc. Titles: Big City — U.S.A.,
Housing in Big City, Food for Big City,
Big City Workers, Education in Big
City, Police Protection in Big City,
Fire Protection in Big City, Public
Utilities in Big City, Fun and Recreo-
tion in Big City. Int.
Birthday Present to America mp DIS-
RAELI 14min sd b&w $75. Receipt
of a gift from France motivates an
American class to approach the subject
of international friendship through
consideration of the gift of the Bar-
tholdi Statue of Liberty, and its sig-
nificance. Int JH
The Bridge UNESCO Builds sfs KB lOlfr
col with LP $7.50 si (script) $4.75.
i The organization's structure, purposes
and activities in building bridges of
understanding between the nations of
the world. JH SH C A
Burma — Buddhism and Neutralism mp
MH 55min sd $195. A comprehensive
and illuminating portrait of the little
known but strategically important
Asian nation of Burma including an
interview with U Nu, highlighting Bur-
ma's policy of strict neutralism in cur-
rent international diplomacy.
For more information circle 292 on coupon
Communist Objectives in the Far East
mp UWF 14min sd b&w $54.74.
Official sources reveal geopolitical
ambitions and schemes of Red adver-
saries. SH C A
Communist Weapon of Allure mp USA
34min sd b&w free. Techniques and
methods employed by Soviet agents
based on four "human hungers" — to
belong, recognition and status, leader-
ship, and a desire to be led.
The Constitution and Employment Stand-
ards mp INDIANA 28min sd b&w
$125. The American governmental
system of checks and balances is illus-
trated in the test of the constitutionality
of the 1938 Fair Labor Standards Act.
(U. S. vs. Darby) A Georgia mill
owner challenges the law on grounds
of States Rights and 5th Amendment.
He wins in the lower court but the
Supreme Court upholds Congress under
a broader interpretation of "interstate
commerce." HS C
Day with the F.B.I, mp IFB 18min sd
b&w $85 lease. This Louis de Roche-
mont- Reader's Digest Production shows
the physical layout of the Federal Bu-
reau of Investigation, its crime labora-
tory, gigantic filing system, and
training of a G-man.
Dollars at Work in the Middle East fs
KB 95fr si (script) col $5. What
UNESCO and other agencies are doing
in this critical area. SH A C
Indochina mp NFBC 32 min sd $120.
Work of mobile truce teams in Viet-
nam and the kind of problems encoun-
tered in implementing the peace.
Keystones of European Unity fs NYTIMES
53fr si b&w $2.50. Changing role
of NATO in the defense of the Free
World, the submerging of French-Ger-
man enmity in such projects as the Eu-
ropean Cool and Steel Community, and
the development of the Council of Eu-
rope.
The Living Constitution rec KAYDEN $5.
Dramatic reading (Marvin Miller) of
Constitution, Bill of Rights, Amend-
ments, choral and musical background.
Int. J-SH
Mid East Crisis mp BFC 29 min sd col
$180. Presents in documentary style
— clearly and graphically — the prob-
lems plaguing this area and the Chris-
tian viewpoint about them. SH A
Nehru on Better World Relations mp MH
27min sd $125. In a revealing inter-
view, Edward R. Murrow draws from
Prime Minister Jawaharlal Nehru of
India his views on coexistence, neutral-
ity, relationships between India and
China and between China and the
Soviet Union, and the importance of
unity and self-reliance among nations.
Organization of American States (OAS)
mp PAU 1 5min sd b&w free. Through
the use of charts, maps, and excellent
photography the work of the OAS,
and its headquarters in the Pan-Amer-
ican Union Building is shown in the
service of its 21 member nations. SH
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1 1 85 Mt. Read Blvd., Rochester 6, N. Y.
Educational, Documentary Films
from
AUSTRALIA
available for rental or purchase.
Teachers of
Social Studies, Geography,
Biology and Nature Study
will find interesting films listed in
free catalog obtainable from
Australian News end
information Bureau
636 Fifth Ave., New York 20, N. Y.
Illustrated printed material also available.
« «
prtze-wmmng
FILMS
for
HIGH SCHOOLS
COLLEGES
ADULT GROUPS
fOR NCW CATALOG WHITE
CENTER FOR MASS COMMUNICATION
COLUMBIA UNIVERSITY PRESS
1125 Amsterdom Avenue, N. Y. 25
EdScreen & AV Guide — August, 1958
427
Our United States 2fs WED 60fr si col
$11. Original art work by Walter
Smith visualizes the freedoms set
down in the Declaration of Indepen-
dence and the Constitution. Int JH
Our World of Happy Differences fs
FRIENDSHIP 63fr si col with script.
Differences among things (and peo-
ple! should not be a cause for dis-
trust or hate, but of joy and love.
Porliamentory Procedure mp NFB 22min
sd b&w $80. How the rules of por-
liamentory procedure facilitate the
orderly conduct of a meeting is il-
lustrated while a group is in session.
The Real Aims of UNESCO mp USC 28
min sd b&w r$7.50. Informal panel
discussion by panel of experts.
Revenge mp CAR 26min b&w $135.
Outraged at the acquital of murderer
of her fiance by an all-male Wyo-
ming jury, Eliza Stuart mobilizes the
women of her town to insist on their
right to sit on juries. Greer Carson,
Crant Richards. SH A
Report to the American People on Tech-
nical Cooperation mp ICA 27min sd
b&w free. Why and how the U. S.
government is helping less developed
nations obtain higher standards of
health, education, agriculture, public
administration and industry. SH C A
Stars and Stripes on Display mp INDIANA
14 min sd color. Proper method of
displaying and paying respect to the
flag. Int. JH SH
Strength for Peace mp ICA 14min sd
b&w free. Purposes, functioning and
achievements of the mutual defense
assistance program. SH C A
Struggle for Asia fs NYTIMES 58fr si
b&w $2.50. Looks at Indio as the
torchbearer of freedom in Asia and
assays its strides and problems after a
decade of freedom. Takes up all the
gains against disease, hunger, educa-
tion, and poverty by India and the
other new nations and indicates the
tasks ahead, Also turns the spotlight
on Communist China, its weaknesses,
and the problems facing the Commu-
nist ruling clique.
Supreme Court: Justice Under Law fs
NYTIMES 55fr si b&w $2.50. Unique
role of the Judicial Branch of the
American Government in shaping the
living Constitution ond giving effect
to American democracy as a nation
under low. Takes up the recent pattern
of decisions ond the controversy these
hove aroused.
This is TVA mp TVA 29min sd col free.
The 25-year-old resources develop-
ment program in the Tennessee Valley.
How dams operate for flood control,
navigation and power production. JH
SH
Understanding Citizenship 3fs WED av
30fr si col $16.50 set, $6 ea. Basic
principles of democratic government
related to good citizenship practices in
the students' daily life. Bill of Rights
(26fr); Good Citizenship (30fr);
Pledge of Allegiance (30frl. Int JH
The Whole World Over mp NFBC 30
min b&w $120. Human kindness is
the common denominator in three
vignettes involving a pretty Dutch
girl, a Canadian businessman, and a
penniless Mexican boy. JH SH A
SOCIAL STUDIES: HISTORY
& ANTHROPOLOGY
Abe Lincoln and His Stepmother mp
CAR b&w 36min $135. Sally Bush
Lincoln senses the boy's latent great-
ness and wins his trust. Ronnie Lee
and Rita Lynn. JH SH
Age of Discovery mp YAF 1 6 min sd col
$150 b&w $75. Events of the late
1 5th century as they led to the dis-
covery of the new world told in an
all-animation film. Int.
Ancient Orient: The Far East mp CORO-
NET 14min sd col $125 b&w $68.75
Growth of early oriental civilizations
troced in China, Japon, and India
through reenoctments and authentic
locales, enriched with early manu-
scripts, paintings, sculpture and archi-
tecture. JH.
Battle for Liberty 7fs JAM col sd. Sec-
tions include: The Challenge, Freedom
in Civics, in Education, in Religion, in
Economic Order, in Low ond Order,
and Freedom in Social Order.
The Battle of Yorktown mp EBF 1 3min
sd col $150 b&w $75. Events leading
up to the decisive battle, Washington's
skill as a leader and tact in dealing
with French allies, the victorious bat-
tle. Int JH
Boy of a Frontier Fort mp CORONET 1 1
min sd col $100 b&w $55. Young
Daniel and his family in the 1 790's.
Pioneer resourcefulness and courage.
New settlers. Preparations to ward
off an Indian attack. Int JH
Boy of Renaissance Italy mp CORONET
14 min sd col $125 b&w $68.75.
Photographed in Florence, Niccolo, an
apprentice artist of 1 500 A.D. tells
of the people of those times — rich
merchants, peasants, soldiers, ortists,
and professors. Int.
Boyhood of George Washington mp
CORONET II min sd col $100 b&w
$55. Shows Washington growing up
on Ferty Farm and at Mount Vernon
ond developing his young monhood on
the Shenandoah frontier. Shows his
experiences, standards of conduct, and
capabilities that fitted him uniquely
for leadership. Int.
Builders of America fs (series) TAS col.
$6 ea. Now ready: George Washing-
ton; Abraham Lincoln. Gertrude
Jacobs, teacher; Henry Kiefer, illus-
trator. Int.
Canadian History 6fs. BOWMAR si col
$5 ea. Lord Selkirk, Colonizer; New
France; Gen. James Wolfe; La Veren-
drye; Jacques Cartier; Samuel Cham-
plain. The Story of the Confederation,
b&w $3. Int. JH
Canadian History (series) fs NFBC-
BOWMAR col ea $5. Captions and
Manual. Early explorer David Thomp-
son. Also Pioneer Homes and Schools
55fr b&w $3. JH
Carl Sandburg: A Lincoln Album rec
CAEDMON 2-12" LP $1 1.90. Poet re-
counts Lincoln's life os on Illinois law-
yer, his White House years, and his
involvement in the Civil War.
Castle Dangerous mp CAR b&w 26 min
$135. French Canadian 14-year-old
hoodwinks attacking Iroquois into be-
lief that an all but empty fort is
manned by large force. Susan Luckey,
Walter Woolf King. One of the "Now
It Can Be Told" TV programs- JH
Ceremonial Pipes mp OKLAHOMA 16min
sd col $160 r$5- Symbolism and trodi-
tions of the sacred ceremonial pipe of
the North American Indian.
Christmas on Grandfather's Farm mp
CORONET 22min sd col $200 b&w
$110. Americana of 1 890's. Sleigh-
ride to the big farmhouse. Grandpa
reads the BIbl.cal account of the first
Christmas. Twinkling candles light the
tree, home-made gifts, a truly festive
family gathering. Pri Int JH A
Civil War 8fs EBF col si ea about 50
frames $48 eo $6. Colorful mops ond
realistic paintings by nationally known
artist ond illustrotor, Anton Kurka.
Causes of the Civil War, From Bull
Run to Antietam, From Shiloh to
Vicksburg, The Civil War at Sea, Get-
tysburg, Sherman's March to the Sea,
Rood to Appomotox, Reconstruction
Period. JH.
Colonial Family of New France mp COR-
ONET sd 13'/2min sd col $125 b&w
$68.75. Life about 1700; a tenant
farm on the banks of the St. Lawrence
River; a visiting priest and a voyager
bring in other facets of early French
colonial life. Int. JH
Colonial Living mp IFB 15min sd col
$135. Life in colonial home in the
English colony of Virginia: architec-
ture, home interiors, home life, print-
ing, work of colonial croftsmen.
Colonial Living with Paul Revere flat
pictures AVE 11x13" color pictures,
set of 14 in portfolio $14.50. Titles
include: Birthplace, North Writing
School, Shipbuilding, Liberty Tree,
Harbor, Town Meeting, Old North
Church, etc. Int JH
The Consort mp CAR b&w 26 min $1 35.
Albert, prince of Saxe-Coburg-Gotha,
becomes consort to England's Queen
Victoria, and eventually wins respect
for his intelligence and ability. From
"Now It Can Be Told" TV series. Rob-
ert Vaughn, Judi Boutin. SH
Craftsman in Colonial Virginia fs CW
44fr col. Follows the lives of the
Williomsburg bootmaker, his appren-
tice sons, and other town craftsmen.
The trades of the wigmoker, cabinet-
maker, cooper, house carpenter, miller,
brickloyer, blacksmith, silversmith,
and gunsmith are also covered. Crafts-
men and journeymen ore shown at
work on forms and plontotions as well
OS in their tiny urbon shops.
Early Explorers and Settlers in America
fs VEC 32 fr $3.50. Discovery of the
new world, beginning with the Vikings.
Follows Columbus in his struggle to
finonce a voyage; other explorers;
settlements at Jamestown and Plym-
outh. Int.
English History: Absolutism and Civil
War mp CORONET 1 I min sd col $100
b&w $55. Re-enacted conflicts of
reigns of James I and Charles I, Civil
War and Commonwealth, restoration
of monarchy. The evolution of the
idea of the limited monarchy and
growth of the powers of Parliament.
JR SH C
428
r_ A \ / /" . . : J ,
.^^ IC^Q.
English History: Restoration and Glorious
Revolution mp CORONET llmin sd
col $100 b&w $55. Clash between
Parliament and the Crown and even-
tual emergence of true constitutional
monarchy. Charles II, James II, Wil-
liam and Mary. JH SH C
Epic of Man Series 5fs LIFE col $25 or
$6 eo. Men Inherits the Eorth (79 fr),
Stone Age People of Today (51),
Dawn of Religion (52), Stone Age
Faith Today (51 ), Mesolithic Age To-
day (56).
For more information circle 209 on coupon
Epic of Man (Series) 5fs LIFE col $6.
Five additional titles: The Growth of
Society (59fr); Discovery of Agricul-
ture (55fr); Neolithic Folk Today
(65fr); Coming of Civilization
(79frl; Sumer — The First Great Civ-
ilization (60fr). SH C
The Erie Canal rec ENRICHMENT. Based
on Samuel Hopkins Adams Hallmark
book, this recording tells of the tribula-
tions and final success in the building
of the canal. Flip side carries similar
treatment of The First Overland Mail,
a 23-day cross-continent trip. JH
The Gadfly CAR b&w 26 min
$135. Thomas Mitchell in the role of
Socrates, stinging a lethargic Athens
into action and paying for his non-
conformism with his life. SH
Germany: Key to Europe mp NFBC 21
min sd b&w. How events since World
War II hove made of this divided
nation an arena of conflict between
two ideologies. Depicts the country's
collapse ond its military occupation;
political maneuvers of the Soviet bloc,
democratic Germany; implications for
Europe and the Western world of
West Germany's ropid economic recov-
ery. Int.
The Gingerbread Man mp CAR 26min
b&w $135. George Washington's per-
sonal baker, Christopher Ludwig,
American spy, persuades many Hes-
sian soldiers to lay down their arms
and come over to the side of the
colonial freedom fighters. Played by
Hugo Haas. JH SH
Gold Rush Days mp CORONET 1 3 V2
min sd col $125 b&w $68.75. Young
Vermonter travels overland to Califor-
nia in 1849 by rail, stagecoach and
wagon train. Effects of gold rush on
population growth and prosperity. Int
JH
Golden Anniversary mp LEWIS 60min.
sd b&w r$10. Compendium of his-
toric news-reels includes World War
1, the giddy '20's, depression '30's and
the whole panorama of the 20th cen-
tury's first half. Exclusive source, jh
SH C A
Grandpa Changes the World mp CAR 26
min b&w $135. Hollywood stars Thomas
Mitchell and Reginald Denny drama-
tize the famous Peter Zenger trial that
established freedom of the press. One
of CBS "Now It Can Be Told" pro-
grams. JH SH
Great American Speeches rec CAEDMON
2-12" LP $11.90. Melvyn Douglas,
Vincent Price, Ed Begley, and Joson
Robords, Jr. read Patrick Henry's "Lib-
erty or Death" speech, Washington's
Inaugural, Jefferson's Inaugural, Quin-
cy on the admission of Louisiono, Cloy
on the War of 1812, Lincoln's "House
Divided" address, Sumner on "Bleed-
ing Kansos," ond others.
Growth of the United States 6fs JAMn
si col $31.50 ea $5.75. Role of the
explorer, pioneer, soldier and states-
man. Southeast Frontier, Northwest
Territory, Louisiana Purchase, Oregon
Territory, Texas Annexation, Califor-
nia and the Southwest. Int. JH
Harry in Search of Himself mp CAR 26
min b&w $135. Henry Bergh's single-
handed fight against cruelty to ani-
mals; his subsequent success in found-
ing the Society for the Prevention of
Cruelty to Children. Edgar Buchanan.
JH-A
Historical Pictures McKINLEY 8 folders
59 pictures 75c 20 or more any as-
sortment 8c ea. Contemporary illus-
trations, with short descriptions, for
student's notebooks or use on the bul-
letin board, printed one side of paper
only. Age of Discovery to Early 1 9th
Century. Also historical and geograph-
ical maps and map notebooks. EI-SH
Henry Ford Museum: Panorama of the
Past mp HENRY FORD ISmin sd col
free. Designed as on orientation for
school groups planning visits to the
museum, the film may also be used as
a tour of the museum's exhibits.
India: Introduction to Its History mp
EBF 1 6min sd col $ 1 50 b&w $75. The
early history of Indio, shrouded in leg-
end; invasion by the Moslems in the
tenth century; opening of the sea
routes and their effect on India's
coasts; two hundred years of English
rule; spread of Indian Nationolism. JH.
Indian Family of Long Ago: Buffalo
Hunters of the Plains mp EBF 14 min
sd col $125 b&w $62.50. Produced
at actual locations in South Dakota —
the Pine Ridge Indian Reservation and
Custer State Park. Almost all of the
ortifacts ond costumes were borrowed
from local museums; Sioux Indians
built and equipped the camp. Authen-
tic Sioux background music used.
Sequences include meeting a Sioux
family, family life, the Buffalo hunt,
ond after the hunt. Int.
Indians of Early America mp EBF 22m:n
sd col $200 b&w $100. Photographed
throughout the U. S. and Canada, pro-
duced in cooperation with many Indian
tribes, museums, and authorities on
Indian lore. Shows in particular life in
on Iroquois Long House, a Sioux buf-
falo hunt, story of a Pueblo boy, o
Potlatch ceremony. Int.
Jamestown Colony (1607 Through
1620) mp CORONET 16min sd col
$150 b&w $82.50. Voyage of the
first settlers from England, faith ond
dedication required of them and later
arrivals, overcoming hardships in
America ond permanently establishing
a colony. Int.
Jamestown, The First English Settlement
in America mp EBF 22min sd col $240
b&w $120. Made on location in the
reconstructed settlement, the experi-
ence of the early colonists is told from
two viewpoints, by John Rolfe, the
shareholder-secretary, and by John
Laydon, an indentured servant, who
finds himself in the stocks for speaking
too freely. With the development of
tobacco the colony prospers, and the
first legislature is chosen by the male
settlers' vote. JH SH
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'Posl--Stalin Period!
An up-to-date, objective, authoritative sur-
vey of the Soviet Union and her European
Empire.
Edited under the supervision of Dr. Michael
Petrovich, Ph.D., Associate Professor of
History, The University of Wisconsin.
I6mm sound, 20 minutes. Color or BirW
Prex'iew Prints Available
A Crover- ] ennings Production
2765 Forest Glen Trail Deerfleld, Illinois
EdScreen & AV Guide — August, 1958
429
The Jews in Europe, Their History to
the Emancipation; Jewish-Christian
Relations fs BJE 27fr bCrw $2.25.
Medieval illustrations depict the re-
stricted ghetto life during the Mid-
dle Ages as well as brighter aspects of
Jewish-Christian contact in commerce,
medicine, music. SH C A
Launching the New Government mp
CORONET 13l'2min sd col $125 b&w
$68.75. John Fenno, publisher of the
Gazette, reports major events of the
1789-1800 period; problems that con-
front the infant government under
Washington, Adams, Jefferson. SH
JR C
London of Williom Hogarth mp CON-
TEMPORARY 30min sd b&w $150
r$15. Depicted through the art works
of the painter.
Lumber Raft Trip in 1887 fs VEC 40fr si
b&w $3.50. Photographed on the spot
in a trip down the Wisconsin River to
the Mississippi. JH.
Major Noah fs JECNY 40fr col with
text $7.50. Life of Emanuel Noah,
his mission to Tunisia and his efforts
In establishing a city of refuge for the
Jews on Grand Island. SH A
The Man Who Believed in Fairy Tales
mp CAR 26min b&w $ 1 35. Archeolo-
gist Heinrich Schlieman reads Homer,
finds the treasures of ancient Troy.
Robert Middleton. JH SH A
Medieval Europe 4fs EBF col $24 ea $6
Medieval Manor, Knight and hit
Training, Crusades and Their Signif-
icance, Town and Its Guilds. Int.
Memorial Day mp UWF 21min sd b&w.
Documentary treotment seeks to give
the viewer a feeling of porticipation
in the simple but deeply patriotic ob-
servance conducted by the people of
Stonington, Connecticut.
Midnight Ride of Poul Rev«re mp EBF
1 Imin sd col $100 b&w $50. Intended
both to dramatize the reasons for the
ride and to point out Its historical sig-
nificance, the film comes to grips with
some of Longef el low's poetic license
and clarifies what really did happen
on thot eventful night.
Napoleonic Era mp CORONET 14mln sd
col $125 b&w $68.75. A retired army
officer who served with Napoleon re-
calls the momentous Nopoleonic Era
of 1796-1815 and its effects upon
France and Eurojie: Napoleon's rise
to power, his governmental reforms In
France, his conquests, and disintegra-
tion of the Grand Empire. JH.
Nazi Propaganda Films: II mp MMA
40mln sd b&w r$12. The preoccupa-
tion with deoth, ond with resurrection
through multiple reincornation in the
Party, which pervades most Nazi prop-
ogonda films is here illustrated In on
actual newsreel of the funeral of Nazi
"mortyr," Horst Wessel; a staged re-
construction of the same funeral In
the film Hans Westmar, and the short
elegy. Fur Uns.
SEE PAGES 384-5
and learn about San
Francisco's Audio-Visual
Materials Card Catalog
that is in functional use by
S.F's. Unified School Dist.
New Landmark Books Dramatized 2rec
ENRICHMENT 2-LP with 2 dramati-
zations to the record. John Paul Jones:
Fighting Sailor; Story of D-Day; Erie
Canal; First Overland Mail. Topflight
performers with authentic informotion,
realistic sound effects, music of the
period.
New York State: A Regional Study 1 Ofs
EYE Set of 10 In color $30 eo $4.
Particular emphosis on the history of
education within the state and the part
played by New York during the Civil
War period. Titles include: Geo-
graphic Features of New York Stote
12 ports), Colonial Period, Era of the
Revolution, Civil War Ero, Education
in New York State, Some Typical
New York Communities, Northern New
York, Important and Famous Indus-
tries (2 ports) . Int.
News Parade of the Year mp UWF 1 Omin
sd b&w. Annual review of Importont
world developments during 1957. Also
available in silent and 8mm versions.
An Occurrence at Owl Creek Bridge mp
use 17min sd col $120 r$4.50. Civil
War story (Ambrose Bierce) of execu-
tion of man who tries to destroy the
bridge. SPG first prize for best uni-
versity-produced film of year. SH C A
Passionate Pastime mp CONTEMPORARY
28min sd col $250 r$25. The history
of chess — 5,000 years of it — told in
film by Hans Richter. SH A
Paul Revere's New England study prints
In color. AVE 16 prints n"xl3" In
size showing colonial living In the
years 1735 through 1800. Int.
Plains Indians Culture 6mp EFLA sd col.
Old Chief's Dance 9 min $75. Talk-
ing Hands, 20 min. $190. . . universal
sign language.. War Dance 12 min.
$125. Indian Musical Instruments
13 min $130. Story of the Peace
Pipe (Ceremonial Pipes) 16 min
$160. Also Tipi-How mp 12 min
col $100, b&w $50 — how Plains
Indians erected their tipi. JH SH C
Plantation Life in Colonial Virginia fs
COLWIL 44fr captions and guide col
$5. The way of life on a great colo-
nial tobacco plantation, nearest ap-
proach to aristocracy in America's his-
tory. JH SH C
The Planter Statesmen of Colonial Vir-
ginia fs COLWIL 39fr captions and
guide col $5. How men like Wash-
ington, Mason and Jefferson gained
military and political experience in
managing local affairs. Colonial gov-
ernment as a testing ground for men,
methods, ideas. Ideals. JH SH
Presidential Addresses rec SPOKEN
WORD LP ea $5.98. Original sound
recordings of inaugural addresses:
Franklin D. Roosevelt 1933 and 1937;
FDR 1941, 1943 and Harry S. Tru-
man 1949; Dwight D. Eisenhower
1953, 1957, also voices of Grover
Cleveland, Calvin Coolidge, Theodore
Roosevelt, Woodrow Wilson. JH SH
C A
Question in Togoland mp CONTEMPO-
RARY 20min sd col $135 r$10. Story
of the first plebescite held in a United
Notions Trust Territory, when the
people of Togoland voted to join the
Gold Coast and went on to become
the new nation of Ghano.
Renaissance: Its Beginnings in Italy mp
EBF 25min sd col $225 b&w $1 12.50.
Film opens in a medieval Italian vil-
lage. Nearby is a marble quarry where
Tuscan stone-cutters are hewing out
great blocks of white marble. To-
gether with Italian painters, philoso-
phers, and poets, these stone-cutters
are contributing to o great historical
development: the Renaissance. Grad-
ual awakening depicted. Causes traced.
Film shows the Renaissance to be o
period of awakening and discovery:
of the ancient world, of scholarship,
of art and science, and of human
life. JH.
Settling the New World 6fs EBF col $36
ea $6. Considers social and economic
life in each area ond the development
of politicol and religious freedom:
Spanish Colonization, French Coloni-
zation, New England Colonixation,
Middle Colonies, Southern Colonies,
Colonial Government. JH.
She Also Ran mp CAR 26min b&w $135,
Belva Lockwood first woman to rur
for President of the United State;
(1884) polls 3,000 (all-male) votes,
Laura LaPlante, Aileen Pringle. JH
SH A
Sir Froncis Drake: The Rise of English
Sea Power mp EBF 29 min sd b&w
$150. Opens in 1577 at one of the
palaces of England's Queen, Elizabeth
I, where Drake suggests sailing o fleet
Into the Pacific. His voyage and con-
quests ore depicted. Search for the
Northwest Possoge indicated. Drake is
knighted on his return to England. Int,
Story of Slavery in the U. S. fs SVE
30fr $3.50. Introduction of slavery
in 1619, effect of the cotton industry
on Missouri Compromise, Fugitive
Slave Low, underground railroad, se-
cession. Emancipation Proclamation,
review of the war. JH.
Suez mp MH 55min sd $195. Canal';
history from its construction to Its re-
cent notionalizotion by Nasser.
Suez mp MH 14min sd col $125. His-
tory and operation of one of the greol
wonders of the modern world, the Suez
Canal. A Julien Bryan production.
Theodore Roosevelt — American mp UWF
26min sd b&w $57.98. Commemora-
tive biographical study, in contempo-
rary cartoons, of great T.R. JH SH
C A
Tom Savage, Boy of Early Virginia mp
EBF 22min sd col $240 b&w $120.
Indentured boy is offered as a gift tc
the Indian chief, by whom he I;
treated as a son. When the Indians
later plan to attack the settlement, he
runs away to warn the whites and re-
sumes his place among them. El JH
Travel in America in the I840's mp
CORONET 14min sd col $125 b&w
$68.75. A traveler from New York
State to Illinois uses a stagecoach,
works as mule driver on the Erie
Canal, travels by lake steamer, and
rides the new steam train. Int.
True Story of the Civil War mp MH
33min sd $150. Winner of this year';
Academy Award for the best shorl
documentary film, the complete story
of the Civil War is told through the
use of Matthew Brady's original we(
plate photographs, newspaper cartoons,
and headlines from the war years
Narrated by Raymond Massey wItK
musical score based on folk and popu-
lar melodies of the period.
430
r. A\/ /-..:j.
-4. lOCQ
Ilited States Expansion : Northwest Terri-
'tory mp CORONET 14min sd col $125
b&w $68.75. Recreates events lead-
ing to the opening of the Northwest
Territory. Shows men and work of the
Ohio Company o f Associates, ordi-
nances providing for the territory's ad-
ministration, and the pattern of state-
hood established at this time. SH.
U. S. in a Troubled World: 1920-1945
9fs EYE Set of 9 In color $25 eo $4.
Begins with the Armistice of 1918,
continues with a picturizotion of the
prosperity from 1923 to 1929, shows
effects of the depression and onolyzes
its causes, steps taken ogoinst the de-
pression, rise of dictators abroad,
causes of World War II. Period of
Prosperity, From War to Peace, Great
Depression, Measures Against the De-
pression, Solving Other Problems, Clos-
er Ties with Our Neighbors, Trouble
in Europe, Neutrality and War, World
War II. Int.
United Stotes in Two World Wars fs VEC
47fr si b&w $3.50. Summery of Im-
portant dates and events leading to our
entry and participation. Designed to
stimulate reading and research.
"Veep" rec FOLKWAYS 12" LP $5.95.
Alben W. Barkley tells his own story
of a long life in politics and govern-
ment. SH C
The Vikings and Their Explorations mp
CORONET llmin sd col $100 b&w
$55. Costumed dramatizations and
authentic IX and X century Viking
artifacts show home life, manners,
dress; Leif Ericson's discovery of the
North American continent nearly 500
years before Columbus. Int SH
Wisdom Series 25mp EBF 28min sd b&w
$150. NBC interviews with world-
famous personalities, including Nehru,
DeValera, Russell, Sandburg, Stravin-
sky, Toynbee, Tillich, Wright. Hoover
film, 55 min. $300. JH-C
Wolfe and Montcalm mp CORONET 28
min sd b&w $137.50. Re-enactment
of preparations for the battle that cli-
maxed the French and Indian War,
strategy of the attack and fatal wound-
ing of both French and British com-
manders. NFBC production. JH SH A
Woodland Indians of Early America mp
CORONET llmin sd col $100 b&w
$55. Daily life of a Chippewa family
prior to European influence. The fam-
ily hunts, fishes, harvests wild grains,
feasts. Pri. Int.
World History — The Classical Age fs
SVE col Series of 4 ■ — $23; each $6.
Individual titles: "The Helenic
Creeks," "The Hellenistic Creeks,"
"The Roman Republic," "The Roman
Empire." Maps, photos, drawings,
quiz. JH
WHEN
WRITING . . .
ho advert
sers or to the pri-
mary sources of materials
listed in
this BLUE BOOK
PLEASE
MENTION . . .
Educational Screen £r A-V
Guide.
Thank you!
World War I ( Documentary on the Role
of the U.S.A.) mp EBF 28min sd b&w
$150. Documentary scenes by cour-
tesy of the National Archives, plus ac-
tual words of the famous historical
figures, from events leading to Amer-
ican entrance to Woodrow Wilson's
role at the peace conference. JH SH
C A
World War II (Prologue U.S.A.) mp
EBF 28min sd b&w $150. Evolution
of American public opinion under im-
pact of events in Europe and Asia. JH
SH C A
You Are There Additions 1 3mp MH eo
27min sd b&w $135 eo 1 5-yr lease.
Taken from the television series, titles
now available include: Fall of Fort
Sumter, Great Diamond Fraud, First
Moscow Purge Trials, Decatur's Raid
at Tripoli, Scuttling of the Graf Spee,
Mr. Christian Seizes the Bounty, Hitler
Invades Poland, Salem Witch Trials,
Webster's Sacrifice to Save the Union,
Overthrow of the Tweed Ring, End of
the Dalton Cong, Bonk Holiday Crisis
of 1933, Attempt to Assassinate Theo-
dore Roosevelt.
SOCIAL STUDIES: SOCIAL PROBLEMS
Accent on Abilities fs POCKET 73fr si
col. Employment of the physically
handicapped results in lower accident
rate, better attendance record, excel-
lent work. SH A
Accent on Prevention fs POCKET 54fr
si b&w $3.50. Techniques employed
by NY City Youth Board in treating
juvenile delinquency. Others in series:
Focus on Families I53fr $3.50); Rx:
Activity for Leisure Time (34fr
$2.50). SH C A
All The Way Home mp DYNAMIC 30-
min sd b&w $150 with 50 discussion
guides and sfs The Good Neighbor.
Dramatic documentary of community
thrown into panic when a family
stops in front of a "For Sale" sign.
Responsible community leadership ex-
poses "property values" fallacy and
makes strong appeal to democratic
decency. Cuide by New York Univer-
sity Center for Human Relations. SH
A TV
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F. Schuller. 570 pp. 249 Illustrations,
14 Color Plates. Harper & Brothers,
49 E. 33 rd St., New York 16, N.Y.
1957. $6.50.
EDUCATORS GUIDE TO FREE TAPES,
SCRIPTS, AND TRANSCRIPTIONS.
Compiled and Edited by Walter A.
Wittich, Ph.D., and Gertie Hanson
Hoisted, M.A. Fourth Annual Edition,
1958. Educators Progress Service,
Dept. AVG, Rondolph, Wis. $5.75.
MANUAL OF AUDIO-VISUAL TECH-
NIQUES. By Robert de Kieffer and
Lee Cochran. 220 pages. 1955. Pren-
tice-Hall, Inc., Englewood Cliffs, New
Jersey, $3.75.
MITCHELL'S MANUAL OF PRACTI-
CAL PROJECTION. 450 pp. Illus-
trated and cross-indexed. Covers
every aspect of motion picture pro-
jection. Material presented in easily
understood language — not too tech-
nical, yet technically accurate. Most
complete and practical hondbook for
projectionists ever published, inter-
national Projectionist Pub. Co., 19
West 44 Street, New York 36, N. Y.
$6.00.
STANDARDS OF PHOTOPLAY AP-
PRECIATION. A Course of Study in
Photoplay Appreciation, Including a
Photoplay Approach to Shakespeore.
By William Lewin and Alexander
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Rood, Summit, New Jersey. $4.75.
A WINDOW TO THE CHILD'S MIND
— Alpark's New Educational Hand-
book by Dorothy R. Luke, 268 pp.
The first authentic onolysis of Helen
Parkhurst'i recorded interviews with
children. An indispensable guide for
teachers. 1955 Storbridge Publica-
tions, P.O. Box 574 Grand Central
Station, New York 17, N.Y. $3.50.
EdScreen & AV Cuide — August, 1958
431
Assignment Overseas mp AFOB 1 5min
sd b&w r$2.50. Throughout the world
today there ore 14 million sightless
people. Who they ore, where they ore,
ond what is being done to remedy
their plight is the poignont, humon
interest story of the film.
Book Banning mp MH 14min sd $75. A
self-appointed one-woman committee
to ban certain books from the school
libraries in California explains why she
feels books ore to be feared and what
were the disqualifying ospects of the
books and authors on her list. Alter-
nate arguments ore also presented.
The Burden of Truth mp USWA 67min
b&w apply. A Negro worker tries to
pattern his life according to the dog-
matisms of freedom and democracy.
Points no finger regionally or racially,
shows prejudices and "dark areas still
needing the light of understanding and
truth." Highlight of human rights
sponsored jointly by Steel Union presi-
dent and government of Pennsylvania.
JH-A
City Decides mp CONTEMPORARY 28
min sd $75 r$7.50. Documentary story
of public school integration in St.
Louis, revolving around a teocher who
was faced directly with a "raciol inci-
dent" in his high school class. Suggests
ways in which integration can be mode
eosier.
Clinton and the Low mp MH 54min sd
$195. The desegregotion record of one
Southern community as written by its
citizens. It shows the chain of emo-
tions and events thot brought mob vio-
lence, community shame, and finally,
a strong sentiment to comply with the
low, to Clinton, Tennessee. Bosed on
the TV series "See It Now."
Colorado Cares mp COLHEALTH 22min
sd col free. Community effort to bet-
ter the lot of migrant workers, health,
schooling, housing, social status. SH
A
Crisis in Leavittown, Pa. mp DYNAMIC
30 min sd b&w $150 with 50 discus-
sion guides and free sfs "The Good
Neighbor. Interviews pro and con on
integration of first Negro family to
move into that community. Comment,
analysis and discussion guide by New
York University Center for Human Re-
lations. Community groups only.
Crossroads at Cedarmont fs FRIENDSHIP
64fr si b&w $3. Negro family moves
into town where they had reason to
expect they would be accepted without
incident. The church as well as the
community at large has mixed re-
actions. Open end contributes to
further discussion. JH SH C A
Facts on Film microfilm SERS 35mm for
microfilm readers and projectors. Le-
gal decisions, editorials, original pam-
phlets, etc., aggregating over 100,000
items on race relations research. C A
First Impressions mp FAMILY 1 5min sd
col b&w lease $160-$ 100 r $8-$5.
A community learns how unfair and
wrong snap judgments may be in ap-
praising a newcomer- Int. JH A
Francesca mp ASSOCIATION 28min sd
free. Produced in the village of Car-
chitti, Italy, the film shows Francesca,
a 12-year-old girl, unable to go tc
school because her family is too poor.
She is befriended by Fiore whose fam-
ily exists on the help he receives from
the Foster Parents' Plan. He persuades
the local Plan Lady to intervene in
Francesca's behalf. Film shows her re-
habilitation.
The Good Neighbor sfs DYNAMIC 90ft
LP b&w $25. A responsible business-
man learns of housing discrimination
against a Negro veteran and decides to
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Harness the Sun and Sweeten the Sea
mp ATS 1 5 Vim in sd col free. The role
of the Society in fostering the indus-
trial, scientific, economic and agricul-
tural development of the State of Is-
rael. SH A C
Immigration Quotas — Are They Fair mp
MH 27min sd $125. The complex and
controversial Public Law 414, the Im-
migration and Nationality Act, is ex-
plored in this TV "See It Now"
subject.
The Longer Trail mp NFBC 30min sd
b&w $120. Young Alberta Indian,
discharged for light duty from TB
hospital, finds prejudice serious hurdle
to his adjustment. SH C A
Not Left to Chance mp EFLA 20 min
b&w $100. Indiana University role-
playing techniques demonstrate road to
concerted action on community pro-
jects. SH C A
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Sociology Series 5 mp MH ea 15min sd.
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to conscience; Our Changing American
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1900 and the attendant economic and
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Unlearning Prejudice mp ADL 30 min sd
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Sh, C, A.
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Grandmother overhears daughter-in-
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ALPHABETICAL TITLE INDEX
Abe Lincoln and His Step-
mother 428
Accent on Abilities 431
Accent on Prevention 431
Accordion in Hi-Fi *0S
Accordion Serenade 406
Acres ot Sorghum 594
Across the Pacific 422
Action for Traffic Safety 396
Action Program Traffic Films 396
A. D. 29 413
Adaptations of Plants and
Animals -. . -. 417
Adelie Penguins of the Ant-
arctic 417
Admiral Burke Takes Com-
mand .. 594
Adolescent Development 394
Adventures in Character Di-
mensions - 394
Adventures in Electronics 620
Adventures in Personality
Development 394
Adventures of* 390
Adventures of a Chipmunk
Family _ 409
Adventuring in the Arts 38S
Aedes Aegypti Survey Tech-
niquex 417
AFC Features , 601
Africa: Explosive Continent. 427
African Giant 422
African Lion, The .417
African Rhythms 622
African Safari 422
Again the Stars 404
Age of Discovery 428
Age of Promise 609
Age of Specialization .- 432
Ages of Turmoil 394
Agriculture Story 594
Airborne Soldier 594
At in the Hospital 396
Alaska Today 422
Alaskan Eskimo 422
Alaskan Eskimo Arts 388
Alaskan Wildlife 617
Albert Schweitzer ^„„ ._.393
Albigeois 607
Album of Safety:..-. 603
Alfalfa Story : 594
Algeria Today 422
Algeria n Portfolio 422
Alice in Washington _.- 422
Alice in Wonderland Char-
acters 613
All Mine To Give - . 393
All of a Sudden 603
All the Way Home 431
Almanac Science Series 620
Alpine Flowers 417
Alu>minum in Modern Archi-
tecture _ 606
Aluminum on the March .. 606
Aluminum Take-A-Part Cast-
ing Molds for Bio-Plastic 398
Amazon, The 422
America Develops World-
Wide Interests _ .625
American Authors 401
American Battleground _ 625
American Engineer, The 421
American Fishes 617
American Flag (Story of Old
Glory) . 625
American Folk Tales and
Songs __ _ 407
American Imports: A New
Look 422
American Industrial Ballads 612
American Literature: The
Westward Movement 608
American Painters __ 388
America's Distribution of
Wealth 621
America's Farms: $12 Billion
Problem 388
Amish Folk, The 413
Amphibians 617
Anathan - . 393
Ancient Orient: The Far
East 428
And So They Grow 600
Androcles and the Lion 393
This IS a listing h\ title, of all of the materials apt)earinQ, in this
editwn of the BLVE BOOK, as ivell as the preceding December
1957 edition (ivhich did not contain such a title index). Pages
numbered above 443 u'ill be found in the preceding edition.
Anger at Work 602
Animal Farm 393
Animal Friends 417
Animal Habitats *^T
Animal Kingdom 417
Animal Stories 409
Animals at Work in Nature 617
Animals in Autumn 409
Animals Move in Many
Ways 409
Animals of Alaska .418
Animals of the Indian Jun-
gle 418
Animals on the Farm .613
Animals — Ways They Eat 613
Animals — Ways They Move 613
Animated Silhouette Films 608
Ant Palace . 418
Antelopes on the Plains of
Africa _...41S
Antonio Janiqro Conducts
Solisti Di Zagreb 611
Aoi No Uye (The Princess
Aoil 401
Appreciation of Pictures 388
Apprentice, The 603
Arab Village _ . 622
Archery Instruction and
Safety 408
Arctic Wilderness, The 418
Arqentina: People of the
Pampa 422
Arithmetic Problems 404
Armed Forces Films ._ 388
Around the World in Eighty
Days 405
Art and You 388
Art Council Aids „. 388
Art in the Western World 388
Art of Giuseppe De Luca .612
Art of Leather Carving, The. .388
Art of Photo-Engraving . 398
Art of Rouault, The 388
Art Slide Sets 389, 596
As Consumers We're Owners 422
Asiatic Lands and People 422
Aspects de France Series 607
Assassin of Youth 614
Assignment Overseas 432
Astronomy Series ._ .420
At Easter Time .._ .._ 614
At the Drop of a Coin 606
At the Service Station ...399
Atlantic Community, The - 422
Atlantic Region 422
Atom and the Doctor.. 609
Atom Comes to Town 421
Atom Smashers .. 620
Atomic Achievement 620
Atomic Age Farmer 594
Atomic Alchemist „ 620
Atomic Furnaces 620
Atomic Greenhouse 594
Atomic Metallurgy 606
Atomic Pharmacy 609
Atomic Physics 620
Atomic Physics Series 421
Atomic Zoo _. _ 617
Atoms for Peace Series 421, 620
Atoms in Three Dimensions 620
Audio-Visual Communication 392
Audubon and the Birds of
America __ 596
Australia: The Land and the
People 622
Australian Bark Painting 389
Autoharp, The 405
Automation 398
Autumn Fire . _ 596
Autumn is Here 409
B
Back into the Sun 404
Balakirev Symphony No. 1
In C .611
Ballet Girl .^406
Baltimore 422
Bambi 611
Band Short . 393
Barber of Seville 407
Bartok: For Children 405
Baseball Rules and Officiat-
ing 612
Basic Nature of Sexual Re-
production 418
Basic Stage Lighting Equip-
ment 608
Basic Training for Altar Boys 614
Basketball Rules for Boys 408
Basketball Rules for Girls 612
Battle for Liberty 427
Battle of Yorktown, The .428
Be Healthy, Go Safely — The
Primary Way 603
Be Your Own Traffic Police-
man 396
Beach and Sea Animals 418
Beautiful Britain 422
Bee Society 418
Beethoven and Brahms Over-
tures 405
Beethoven Sonata 611
Before They Happen ._ 603
Beginner's Fossil Set 617
Beginning at Plymouth Col-
ony 625
Beginning Good Posture
Habits 396
Beginning Responsibility: Be-
ing on Time: Other Peo-
ple's Things 602
Beginning Spanish Course 607
Beginnings of Conscience 432
Belle au Bois Dormant 607
The Bell^ of St. Mary's 393
Belt and Badge . . 396
Better Bulletin Boards . 392
Better Typing at Your Finger
Tips 392
Bharatnatyam ..406
Bible Backgrounds Series ...614
Bible Songs and Stories 413
Bicycle Safety Skills 604
Big Animals of Africa 418
Big City ...._ 427
Big City USA ._ 427
Big Land Animals of North
America 617
Big Three of Latin America 622
Bill's Better Breakfast Pup-
pet Show 396
Biography of the Unborn . 617
Biology M Series 617
Biology and Geography of
Pacific Northwest 418
Bird Behavior 617
Bird Homes 617
Bird Neighbours 617
Birds and Etching _ 389
Birds of Canada 418
Birthday Present to America 427
Black Cat 608
Blessings of the Christ Child 413
Blues Opera (Arlen). 406
Bob Mathias Story 408
Book Banning 432
Book Character Cut-Outs . 613
Book of Acts (Series) 413
Borderline 394
Boring Tools for Woodwork-
ing 398
Boris Godunov .407
Bouncing Ball Screen Songs 393
Boy of a Frontier Fort 428
Boy of Renaissance Italy 428
Boy of the Netherlands 622
Boys and Girls of the Bible
Series 615
Boyhood of George Washing-
ton 428
Brahms and His Music 610
Brain and Behavior 404
Brandon Features 393, 601
Brandon Foreign Features 601
Brave One, The 393
Brazil: People of the High-
lands 422
Bridge UNESCO Builds, The 427
Bridges 398
Bright Side 404
Bringing in the Sheaves -615
Broken Mask 615
Brussels Worlds Fair 422
Builders of America Series 428
Building Blocks of Vocabu-
lary . 400
Building for Learning. 600
Building Tomorrow's Leaders 600
Bullet Lou Kirn 396
Bulletin Boards: An Effec-
tive Teaching Device 392
Burden of Truth, The . 432
Burled 2,000 Years: The
Dead Sea Scrolls 414
Burl Ives Sinq^ for Fun 407
Burma — Buddhism and Neu-
tralism . 427
Burma, People of the River 422
Bushy: the Squirrel 409
Business Methods for Young
People .. . 600
Businessman on the Farm 594
By Their Deeds 420
Cadet Chapel Organ, West-
Point 611
Cage _ 404
Callas Sings "Norma" .612
Caesar 607
Calvary _ 414
Can We Solve the Farm
Problem? 388
Canada from Sea to Sea 622
Canada: Geography of the
Americas .622
Canada: People at Work .423
Canada: The Atlantic Prov-
inces .423
Canada: The Industrial Prov-
inces 423
Canada: The Pacific Prov-
inces 423
Canada: The Prairie Prov-
inces 423
Canada — Treasure Land of
the North 423
Canadian Animals 418
Canadian Folksongs 407
Canadian Geography 423
Canadian History 428
Canadian Occupations 396
Canadian Profile 423
Canadian Whe«t - -.423
Candlemaker _ 41 4
Canines 617
Canterbury Tales, The 402
Cantilever Bridge, The 398
Car is a Woman 606
Career in Bacteriology 396
Careers in Agriculture 396
Careers in the Building
Trades (Basic Skills) 603
Careers in Science .396
Caribbean Souvenirs 423
Caring for Baby 396
Carl Orff : "Die Kluge" 612
Carl Sandburg: A Lincoln
Album 428
Carmen 407
Carmina Burana .-. 610
Cartograph Visual Relief
Globe 423
Cascade Mountains, The .423
Case of Multiple Person-
ality 610
Case of Officer Halllbrand 604
Case of Hot Weather Blues 604
Castle Dangerous 428
Castles In the Clouds 622
Cattle: Birth of an Industry 606
Ceiling 5000 617
Cello-Tak Hand LeHering
and Type Alphabets 613
Cendrillon . 400
Ceremonial Pipes 428
Challenge of Outer Space 620
Chameleon 418
Champagne for Orchestra 611
Champions on Film 408
Charles Dickens Christmas 608
Charles Laughton Reading
From The Bible 414
Charts of Human Histology 617
Chaucer's England 402
Checking for Injuries 604
Chemical Conquest 421
Chemistry in College 421
Chico and the Archbishop . 414
Child Art and Nature 389
EidScreen & AV Guide — August, 1958
433
Child in the Middle, The 394
Child Is Born in Asia 396
Child Training 394
Childhood Rhythm Records 409
Children at Work and Play
Around the World 409
Children in Autumn _409
Children in Spring 409
Children in Summer 409
Children in Winter 409
Children Make Their Own
Plays 392
Children Need Parents 404
Children Who Draw 389
Children's Jamaican Songs 407
Children's Stories Slides 409
Chinese Village, The 390
Chocolate Tree 398
Chotu and his Jungle Ele-
phant 40?
Christ-Child Comes to Chris-
tian Homes 615
Christian Home and Family
Lite 414
Christian Missions in Japan 615
Christmas Carol 402
Christmas Cut-Outs 613
Christmas Illuminations - 615
Christmas on Grandfather's
Farm 428
The Christmas Riddle 414
Christmas With Our World
Neighbors 414
Christmastide 615
Cinderella 409
Cinemascope Releases 602
Circling the Globe With
Speech 400
City Decides 432
City Highways 399
City of New York .622
Civil Defense Problem 600
Civil War 428
Claflin: La Grande Breteche 612
Claflin: Lament for April 15
and Other Modern Mad-
rigals 407
Class of '59 . 594
Classic Scots Ballads 407
Classical Dance Rhythms . .407
Climate and the World We
Live In 420
Climbing Plants 418
Clinton and the Law 432
Cold Logic 594
Coleridge: The Rhyme of
the Ancient Mariner and
Cristabel 402
Collection and Shipment of
Insects 418
Colonial Living 428
Colonial Living with Paul
Revere 428
Colonialism in Retreat 625
Color and Texture in Alcoa
Aluminum Finishes 398
Color Classics 393
Colorado Cares _ 432
Columbia World Library of
Folk and Primitive Music 406
Comedie Francaise Taped
- P'ays 607
Common Fallacies About
Group Differences 405
Communications Casebook 600
Communist Objectives in the
Far East 427
Communist Weapon of
Allure 427
Community Bakery, The .! ."409
Complete New Testament 615
Complete Works of Anton
Webern 6,,
Concert for Clouds 390
Conducting Good Music .. 610
Confederacy, The 405
Conflict 404
Conservation of our Re-
sources _ _ 419
Consort, The 428
Constitution and Employment
Standards, The 427
Continental Glaciers 420
Conversational Spanish for
Travelers to Mexico 400
Cooperation, Competition,
^ Conflict 404
Coper Network _ 393
Coppersmith _ _ Jgos
Corelli: Complat* Oput
_ 3 & 4 gii
Cornelius Krieghoff 389
Cornelius: The Barber of
Bagdad gj2
Corporal Story 388
Creating Cartoons 390
Creative Camping 414
Creatures of the Desert 617
Crisis in Levittown, Pa. 432
Crossroads at Cedarmont 432
Crucifixion and Resurrection 616
Cubism 389
Current Flow, What It Is 621
Cycling Safety 604
Cyrano de Bergerac 402
.622
Corse
Cotton Textiles VndAmerieaii"'
History _ 3QB
Count 1, 2, 3, 4; 5; .;;::: 404
Country of Islam 423
County Agent . _.. 594
Courtesy at School 602
Cows, Milk and America .398
Cracks in the Soviet Empire 625
Cradle Song ..393
Craftsman in Colonial Vir-
ginia _ .428
Daily Christian Living 394
Dakota Wars and Reserva-
tion Life 626
Dams 619
Dances for Orchestra 407
Dante: The Inferno 402
Dave Digs Disney 405
David and the Sea Gulls 613
David-Beg 407
David Oistrakh 611
David Oistrakh Playing 406
David — Profile of a Problem
Drinker ..404
David, The Shepherd King ...414
Dawn of Plains History 626
Day in the Kindergarten 392
Day in the Life of a Senator 624
Day Manolette Was Killed,
The .390
Day with the F.B.I 427
Daybreak .601
Declaration of Independence 626
Defense and Disarmament —388
Dello Joio: Symphonic Suite
"Air Power" .406
Democracy's College 392
Demonstrating with Light 621
Denoyer-Geppert Visual Re-
lief Desk Maps 423
Der Knaben Gluck 607
Design for Life ...609
Design Sources: Human Face
and Figure _ 389
Design Sources: Living
Things 389
Designed for Living 60S
Detroit 622
Development of the Amer-
ican Republic: Establish-
ing the Republic 626
Development of Individual
Differences 404
Development of the Physical
Theatre 608
Development of Transporta-
tion in the United States 399
Devil and Daniel Webster,
The 405
Dickie Builds a Truck 392
Dinu Lipatti: His Ust
Recital 611
Disney Children's Story Teller
Albums „409
Do Higher Wages Cause
Higher Prices? _ _ 422
D'Or et Diamant 400
Do-lt-Yourself "H.M.S.
Pinafore" 611
Dog Brain Stem Microscope
Slides . 617
Dollars at Work in the Mid-
dle East 427
Dolls of Many Lands_. ""'613
Dolphin Kick _~6I2
Don Pasquale ' 407
Don Quixote „ __ 402
Donizetti: Don Pas<|uale._I "612
Or. Faust 60S
Dramatic Arts ... 391
389
.409
-398
-606
Drawing a Portrait __
Dress for Health
Drill Press
Drilling for Oil ._
Drive Your Bike _ "" _ _396
Driver Education "" 396
Driving Without teat* 396
Dumbo _ rSlI
Dutch Folk Songs and Val-
erius Songs _ _ 612
Dynamic Posture _ 408
Dynamic Southeast _ J "" ""423
Ear y American Civilization 626
Early Childhood of Jesus
Series 615
Early Explorers and Settlers
in America 428
Earth and Its Neighbors in
Space 6)9
Earthquakes and Volcanoes 420
Earthworms _6I8
Easter Song, The I.. l4|4
Education '57 J92
Education in America: The
17th & 18th Centuries;
The 19th Century; 20th
Century Developments 392
Educational Exhibit Tech-
niques 392
Educational Miniatures 389
Effects of Atombic Bomb Ex-
plosions 600
Egk: Magic Violin 612
8x8 391
Eisenstein's Mexican Film .391
El Cumpleanos de Pepita 400
Electricity All About Us 421
Electronic Computers Improve
Management Control 600
Electronics 422
Elementary School Children:
Discovering Individual Dif-
ferences; Each Child Is
Different ...600
Elementary Science 421, 619
Elephant Baby „ 4t8
Elf Book _ 412
Elizabethan Songs ..407
Emotional Maturity . .394
Enemy Underground 388
Energetically Yours 422
Engagement Party 600
Engineering for Eddie 603
English At Work: Course
One 400
English Grammar Series 607
English History: Absolutism
and Civil War 428
English History: Restoration
and Glorious Revolution .429
English Literature: Chaucer
and the Medieval Period;
18th Century; Elizabethan
Period; 17th Century 402
English Literature: The Ro-
mantic Period; The Victor-
ian Period 608
Epic of Man _.429
Eradicating the Khapra
Beetle 388
Erie Canal 429
Escapade in Japan _394
Eskimo Children on Baffin
Island _ _ 423
Et Vogue la Galere . 607
Europe in Color: Swltzerland..423
Even for One ..404
Everyman _608
Examining the Will to V/ork 603
Exaltation: From the Book of
Psalms 414
Executive Interview ..396
Exploration with a Space
Satellite 420
Exploring Art Systems 389
Exploring God's Wonders 414
Exploring Space 420
Exploring the Night Sky 619
Eye for an Eye and the
Better Lot, An 617
Eye of the Beholder . 610
Eyes of Science 398
Eyes: Their Structure and
Care -. 618
Face of the South ... 422
Factory: How a Product Is
Made, The . 606
Facts About Filters 60S
Facts About Storage Bat-
teries 398
Facts on Film 432
Fair Chance 396
Fall of Nations 626
Family Living Around the
World 426
Famous Americans 626
Far From Alone 615
Far Western States _ _622
Farm and City 613
Farm Animals 412
Farm Fathers .-.~1_"388
Farm Machines for a Land
of Plenty 388
Farm View of the United
States 622
Farmer and the Sportsman
— Partners in Wildlife 612
Farmer Cooperatives Today 594
Fate of John the Baptist 616
Favorite Story Felt Cutouts 614
Felt Pen Sketching _ 596
Festival in Soivang . _596
Festival of Faith 414
Field Hockey 408
Field Training for R.O.t.C. 594
Fifty of the Most Precious
Manuscripts in the Biblio-
theque Nationale 607
Fight to End Malaria 396
Finger Painting as a Projec-
tive Technique 610
Fire Feeds on Careless Deeds 396
Fire on the Heather.. 414
Fire Safety Hints for Baby
Sitters 396
Fire Safety Is Your Problem 604
First Aid tor Air Crews 396
First Aid for Burns in Civil
Defense 600
First Impressions 414, 432
First Steps in Religion 414
First Texan, The 394
Fish Figurines 618
Fisheries of the Great Slave. 398
Fishing Season 408
Fitness Skills for Children 604
500 Mile Adventure 420
Five Keys to Fashion Leader-
ship 398
Flagged for Action 396
Flamenco _ 405
Flannelboard Book Spines
Packet 607
Flannel Boards and How to
Use Them 392
Flat Pictures 418
Fledermaus 61 1
Florida Highspots ..423
Fluffy the Ostrich . ...613
Folk & Primitive Music 406
Folk Ballads of the English-
Speaking World 612
Folk Dances 407
Folk Songs and Fairy Tales 612
Folk Songs from Armenia 612
Folk Tales, Legends and
Stories 412
Follow the Sunset 423
Food Store 412
Football Parade of 1956.. 613
Football Parade of 1957 .408
For God and My Country 394
For Thee I Live _ „6I5
Foragers 626
Forest Fire Suppression 604
Forest Ranger .414
Forest Tent Caterpillar 418
Forever Living Forests, The 398
Formosa 622
Fossils: Clues to Prehistoric
Times 418
Fossil Invertebrates 418
Fossil Vertebrates — Paintings
of Restorations 418
Foundation Course in Span-
ish .400
4-H Trail 594
Four Whys in Elementary
Science 619
Fra Diavoio 407
France: The Atlantic Coast;
The Mediterranean Coast;
Mountains and Rivers 423
France Today ..423
Frances and Her Rabbit 613
Francesca _. 43Z
Freight Stop 391
French Drawings from Toul-
ouse-Lautrec to Picasso 596
French Kindergarten 392
French Lycee . 392
French Paintings in European
Collections .389
French Revolution 626
French Universities and Their
Pursuit of Freedom .. 392
Fresh From the West 399
Friendly Persuasion 394
Frog _. 418
Frogs and Toads 618
Frog Prince, The 412
Frog Princess .412
From Ten to Twelve 395
From the Church at Nishio . 61S
From Nomad to Villager 626
From Trail to Rail ., 626
Frontiers of Faith 615
Fruits for the North 388
Fuels — Their Nature and
Use 422
Full Color Picture Story of
America _626
Fun on Wheels ___613
Fun With French 607
Fun With Speech 400
Fundamental Elements of
Weather 420
Fundamentals of Grammar 607
Fundamentals of Science 420
Gadfly, The 429
Garde Repubiicaine & French
and American Military
Marches 611
Gasoline Age, The 399
General Business Series 392
General Science I, II 619
Geography III 622
Geophysical Year, The 420
George Bernard Shaw 402
German University Songs 612
Germany: Key To Europe 429
Germany: People of The
Industrial West .429
434
407
396
414
398
429
429
608
Gift of the Magi 608
Gift to Grow on 396
Gingerbread Man, The 429
Give Them a Chance 392
Give Us This Day 615
Give Us Tomorrow _ 617
Glinka: Life for the Tsar 407
Gluck: Orpheus and
Eurydice _
Go to Blazes .
God's Christmas Gift
Gold and Gold Mining
Gold Rush Days
Golden Anniversary
Golden Classics Series
Goldon Demon 394
Golden Slumbers . 612
Golden Treasury of Contem-
porary Catholic Verse. 615
Goldfinch Family -- - 618
Good as Gold 605
Good Neighbor, The 432
Gottschalk: The Banjo and
Other Creole Ballads, Cu-
ban Dances, Negro Songs,
and Caprices 612
Goya 389
Grammar: Verbs and the
Ways We Use Them 400
The Grand Concert - 407
Grand Opera Films — 405
Grande Case _ 607
Grande Peche . 400
Grandmother Makes Bread 412
Grandpa Changes the World 429
Grantland Rice Sportlights 408
Graphismes 400
Great Adventure, The 394
Great American Speeches 429
Great Britain and Northern
Ireland 622
Great Christian Missionaries 414
Great Lakes-St. Lawrence
Lowlands _ 623
Great Lakes Transportation 399
Great Lands: Alaska 423
Great Moments in the Con-
quest of Disease 404
Great Moments of the
Dance _ -. 407
Great Mr. Handel, The 405
Great New South .423
Great Plains 623
Great Poets of English Litera-
ture 402
Greece 623
Greek and Roman Theatres of
the Ancient World 402
Gregory Learns to Read _ 392
Group Methods in Science - 392
Ground Safety on the Flight
Line 594
Growing Through Reading 400
Growing as World Friends 414
Growing Up 4Pre-adoles-
cence) -- - 396
Growth of Seeds .418
Growth of the United States 429
Guidance Stories - 602
Guideposts to Speaking and
Writing 607
Guillaume Apollinaire 400
Gulliver's Travels 402
Gypsy Baron, The 612
H
Habitat Groups of Mammals 418
Half Inch of Selfishness 395
Hallowe'en Cutouts 614
Hamlet 402
Handel and His Music 405
Handel: 4 Concertos for
Organ and Orchestra 611
Handel's Oratorio: "Israel
in Egypt" 610
Handwriting 400
Hanging and Finishing a
Hem . 605
Hans Christian Andersen
Stories 614
Happy Wanderer and Other
Songs 407
Harlem Wednesday 391
Harness the Sun and
Sweeten the Sea 432
Harry in Search of Himself 429
Harvest of Years 615
Hawaii Today J 623
He Lives 414
Health b Safety 697
Healthy Feet 396
Healthy Skin 396
Heart of the Navy 594
Heat — Its Nature and
Transfer — 422
Hebrew Language 607
Heidi 394
Heidi and Peter ..394
Helen Keller in Her Story .601
Help Before Headlines . .610
Helping Johnny Remember . 602
Henry Ford Museum.. ...429
Henry V .402
Henry Mencken Conversing. 402
Heritage U.S.A 626
Herman Melville's Moby
Dick 608
Heroes of Greek Mythology 402
Heroes of the Old Testa-
ment 414
Hi-Fi in the Highlands: Scots
Guards 406
Hi, Neighbor 614
High Noon 394
High School Physics Series 621
High School Prom 395
Highest Ideah 594
Highlights from "Messiah". 405
Hills of Ireland 623
Himalaya — Life on the Roof
of the World ..623
Hippos 418
Historic Cities of the East 623
Historic Quebec 424
Historic Virginia ... _424
Historical America In Song .407
Historical Pictures 429
History of the Atomic Con-
cept I 6 II 621
History of the Cinema 391
His Way, His Word .414
Hold That Line — With Dirt 604
Hold Your Hor<es 388
Holiday From Rules? 395
Holiday in Hawaii 623
Holiday in Holland ..424
Home Again 404
Homecoming ...617
Homes Around the World 424
Homes for a Growing
America 398
Hong Kong 424
Hotel Is Born ..398
House That Hunter Built,
The 414
How Animals Helo Us 618
How Birds Help Us 618
How Green Plants Make and
Use Food 418
How Insects Help Us 618
How Living Things Change 418
How Magnets Produce Elec-
tricity 621
How Much Affection? 395
How Plants Help Us 618
How Plants Reproduce 618
How the Animals Discovered
Christmas 614
How the Indians Lived 626
How Television Works 422
How the Royal Family
Learned to be Haopy 396
How to Drive on Snow and
Ice 396
How to Embed Specimens in
Liquid Plastic 390
How to Have an Accident
in the Home 397
How to Identify Common
Trees 618
How to Make a Christmas
Wreath .596
How to Make a Jumper the
Modern Way ..605
How to Make a Picture
Frame 596
How to Make a Simple Loom
and Weave ... 390
How to Make a Starch
Painting . . „ 390
How to Make and Use a
Diorama 390
How to Make, Store and
Feed Quality Silage 388
How to Paint in the Chinese
Way . ... 390
How to Play Hockey 408
How to Take a Test 607
How to Up Sales by Better
Sales Supervision 600
How Trees Help Us 618
How Water Helps Us 619
How We Explore Space 420
How Weather Helps Us 620
How's Your Hearing . 397
Human Body: Circulatory
System 618
Human Body; Digestive Sys-
tem - 418
Human Cell and the Cyto-
Technologist 404
Human Eye in Anatomical
Transparencies, The 404
Human Pathology 618
Hymnslips 414
I Choose Chemistry 422
I Live on the Mojave Desert 424
Iceland, Capri of the North 424
Ideas and Film 391
Igor Markevitch Conducts
Russian Ballet 611
II Trovatore 407
I'm No Fool _397
Immigration Quotas — Are
They Fair _432
Immortal Love 617
Impact 397
Impressions of Japan. 424
In Europe With You 424
In the Beginning 414
India (Pakistan and the
Union of India).... 424
India: Customs in the
Village - 424
India: Introduction to Its
History 429
Indian Family of Long Ago:
Buffalo Hunters of the
Plains 429
Indian Musical Instruments 406
Indians of California 424
Indians of Early America 429
Indians of the Plains 424
Individualizing Reading In-
struction in the Classroom 600
Indochina 427
Indonesia: Land and the
People 623
Industrial Education in Your
Future 603
Industries 398
Ink and Ricepaper .390
Inland Waterways in the
Development of American
Transportation 399
Innocents Abroad 424
Insects Around Us .. 412
Insect Life Cycle: The Pe-
riodical Cicada 618
Insects and Painting 389
Inside Story of in Airline 396
Instructional Sports . 408
Instrumental Music from the
Southern Appalachians 406
Introducing Biology 618
Introducing Canada 424
Introducing Cells .618
Introduction to German. 607
Introduction to Field
Archery 408
Introduction to Skin Diving 408
Introduction to Work
Sampling ..610
Introductory Physics 422
In the Year of Our Lord 414
Invisible Killer 604
Ireland Today 424
Irrigation 594
Israel Today „407
Is There Communication
When You Speak? 401
Is This Love? 395
Island Hopping in the Carib-
bean _. 424
Israel Dances 407
Israel in Egypt _. 405
Israel — The Land and Its
People 424
It Happens Every Day 395
It's a Cat's Life 412
It's Easy to Bend _. 398
If s in the Cards 604
Keystones of European Unity 427
Keys to the Future 600
Kid Brother 602
Kimiko of Japan 424
Kindergarten Way is to
Learn Each Day 600
Kindness to Others 602
Kittens: Birth and Growth .412
Kon Tiki 394
Koshetz Story, The 405
J
Jamestown Colony (1607
through 16201 429
Jamestown, The First English
Settlement in America 429
Janacek Quartet 611
Japan — - 623
Japan 424
Japan Today 424
Japanese Beetle 388
Jean Cocteau 400
Jean Giono 400
Jesus, The Friend 414
Jewish Children's Songs and
Games 407
Jews in Europe, Their His-
tory to the Emancipation;
Jewish-Christian Relations,
The 430
Job For You in Africuitural
Journalism _ 396
Jofroi 601
Johnny Holiday 394
Joseph and His Brothers 414
Journey to Nowhere 414
Joyful Lunatic, The 422
Judgment 414
Julius Caesar 608
June Decision 603
Junior-High Science 620
Junior Travel 401
Juno and the Paycock 608
Just a Hint of a Tint 392
K
Keeping Clean and Neat ...397
Key, The 392, 404
Keyboard Experiences in
Classroom Music 405
LaBallade Parisienne 400
La Familia Sanchex 400
La Promenade de Versailles 400
La Route des Indes 400
La Sonnambula 409
Labor of Love 617
Lady from Philadelphia, The 407
Laguna Beach Festival of Arts
and Pageant of the Mas-
ters 596
Lambert Foundation French
Slides .424
Lambert, The Sheepish Lion .412
Land Changes 388
Land in the Sky 623
Land of His Birth 616
Land of Time 623
Lands and Waters of Our
Earth 620
Languages for Children 400
Last Leaf 608
Latitude and Longitude 424
Laughing America 407
Laughter Through Tears 601
Launching the New Govern-
ment 430
Laura Zirbes on Teaching
and Learning 392
Le Devin du Village (The
Village Soothsayer) 612
Le Grand Melies. 400
Learn to Swim 408
Learning About Flowers. 418
Learning About Leaves 418
Learning New Numbers:
Decimals ..404
Learning New Numbers;
Fractions 609
Learning to Use Maps 424
Leavell Language-Develop-
ment Service 607
Leaves of Grass 609
Legislative Reporter ..607
Leonardo da Vinci and His
Art _ 390
Leonardo da Vinci: Giant of
the Renaissance . 596
Les Aventures de la Mouche
BIcue .400
Les Cosmiques 422
Lesson in Mythology 402
Let's Be Clean and Neat 395
Let's Build a City .392
Let's Discus* It ...-602
Let's Face It -600
Let's Have Lamb 398
Let's Measure: Ounces,
Pounds, and Tons; Pints,
Quarts and Gallons 614
Let's Play Safe .604
Let's Roll with the Cham-
pions 613
Let's Take a Walk 412
Let's Take Pictures 391
Lefs Train with the
Cardinals 613
Let's Try Choral Reading . 608
Let's Visit the Smithsonian. 420
Letter Cut-Out Kit 614
Letter from Alaska 424
Letters from My Windmill .601
Library Adventure 608
Library Science Flannelboard
Materials 608
Life and Times of a Balloon,
The 412
Lite Cycle of a Plant 418
Life in a Cell 418
Life in the Sea 418
Life of a Philippine Family .424
Life of a Primitive People 623
Life of Christ in Art 616
Life on a Dead Tree 418
Life Situation Films for Hear-
ing-Impaired Children
Series 600
Life Story of Fern 418
Lifeline to Freedom — 626
Lifelines U.S.A. 422
Light 422
Light in the Hills 616
Light of Ethiopia 626
Lightning and Old Man
Macy ...616
Line . 390
Lions at Home 418
Listen and Learn French,
Spanish, German, Italian ...607
Lisit and His Music — 611
Literacy 414
E(dScreen & AV Guide — August, 1958
435
Literary Maps 402
Little Diomede 424
LiHIe Garden 614
Little Pink BoHle 397
Little Red Hen . . . _ 412
Little Red Riding Hood 412
Living and Non-Living
Things 418
Living Constitution, The 427
Living Desert, The — 418
Living in Australia and the
Pacitic Islands 623
Living in Bible Days 616
Living Parables 414
Living Talmud 414
Living Things; Animals 618
Living Together 602
Living Unlimited 398
Living Wilderness - 424
London of William Hogarth^430
Long Pull -„606
Long Way to Tenango 616
Longer Trail, The 432
Look at the Book, A 413
Look at Capitalism, A 621
Look at Communism, A 624
Look at Socialism, A 624
Look at Your Army, A 594
Looking at Cells ^ 418
Looking Beyond: Story of a
Film Council _ 392
Lord's 9upper 616
Lost Boundaries 601
Lost Sailboat, The ...412
Louisiana Purchase: America's
Best Buy 626
Lucia Di Lammermoor .407
Lumber RaH Trip in 1887 430
M
Machines that Help the
Farmer 412
Mackinac Bridge Diary 398
Magic Box That Remembers. 391
Magic Fiddle .407
Magic of Nassau „.424
Major Noah 430
Make a Movie Without a
Camera 391
Make a Work Sampling
Study _„ 398
Make Mine Chicken 398
Make Your Home Safe 604
Making a Living Around the
World 426
Making Friends 395
Making Sense with Outlines .401
Malaya, Land of Tin and
Rubber 424
Man Against a Fungus 418
Man and the Jungle _424
Man, Animal, Climate and
Earth . . . 626
Man Goeth to his Work &
Birds of the Air . 616
Man in Space 420
Man in the Peace Tower,
The 406
Man is a Universe 610
Man of America. 404
Man or Deer? . . 408
Man Who Believed in Fairy
Tales, The 430
Man Who Discovered 0.
Henry, The 402
Man with the Big Stick .. 616
Manfred 405
Manfredini: 12 Concert!,
Opus 3 _. 611
Mano 1 400
Manuscript Handwriting 401
Manufacturing Reinforced
Plastics 606
Many Voices 402
Maps: How to Read and Un-
derstand Them . 425
Marcel Proust 401
Margin of Safety: Psycho-
logical Distance Under
Danger 6)0
Marine Air Reserve Technical
Indoctrination 594
Marine Merchande 400
Marketing Farm Products 388
Marketing in Mexico 422
Marketing of Wool _ 621
Mark Twain: Background for
His Works 609
Marriage and Family Living 395
Marriage at Cana 616
Marriage of Figaro 407
Martyred Men 616
Marvels of Mexico 425
Master Recordings in English
Literature 609
Materials Handling 594
Mayas, The 626
Mealtime Manners and
Health 397
Meaning in Child Art 596
Meaning of Christmas Series 616
Measure of a Man 422
Medical Minute Men 596
436
Medieval Europe 430
Meet Bill Hayden 414
Meet the Instruments of the
Symphony Orchestra 611
Memo to Mars 604
Memorial Day 430
Menaboni's Birds 618
Men on Your Money 626
Men's and Women's Cloth-
ing of the Western World 605
Merchant of Venice 402
Merry Adventures of Robin
Hood 609
Merry Wives of Windsor 408
Meston's Talking Tours 623
Meteorological Series 420
Mexican Fl<hing Village 623
Mexican Village Copper-
makers 4^5
Mexico and Central America 425
Mexico: Our Friendly
Neighbor 425
Mexico : Yesterday and
Today 425
M-G-M Feature Films 601
M-G-M School Classics .601
Michigan 623
Microscopic Life: The World
of the Invisible 419
Middle E;>st and India "«
Mideast Crisis _ 427
Midnight Ride of Paul
Revere 402, 430
Millions of Cats 412
Mimeographing Techniaues 392
Minerals and Rocks: Stones
of the Earth 420
Mining and Metallurgical In-
dustries of Canada 399
Miracle in Manhattan .414
Miracle Materials 621
Mission of the United State<
Marine Corps .„ 596
Mixed Marriages 414
Mobiles ...614
Modern Age of Brass 611
Modern Art 390
Modern Mexico .... 425
Moliere's Le Misanthrope .... 402
Molly Grows Up 604
Moment in Love 391
Momma Don't Allow 391
Money Lesson for Primary
Grades ""^
Monkey on the Back 404
Monkey Who Would Be
King .. . 614
Mont Saint-Michel 42'!
Montana and the Sky 425
Moon and How If Affects
Us, The 420
"Moonlight" and Mozart 611
More Than a Job 396
More Than Champions 616
Mosaics for All 390
Mother Cat and Baby
Skunks .412
Mother Goose Rhymes 412
Mother Goose Village 614
Mother Rabbit's Family 614
Mounting Pictures 600
Moussorgsky 40^
Moiarf 610
Mozart Opera "The Abduc-
tion from the Seraalio" 612
Mozart: Requiem, D Minor
K. 626 .612
Mr. and Mrs. Browning 402
Mrs. and Mr. Peacock 614
Mr. and Mrs. Robin's Family 419
Mr. Webster Take« Stock 422
Mr. Withers Stops the Clock 607
Mueller-Ward Model of the
Rhesus Monkey Brain 618
Museum of Modern Art Films 391
Music From Oil Drums 406
Music From Walt Disney's
True Life Adventures 61 1
Music of Language _ 401
Music of Prokofiev 612
Musical Notes 422
Musical Parades 394
My Conservation Reserve
„ Acres 388
My Pop's a Lineman 397
Myths of Greece and Rome 609
N
Napoleonic Era 430
Natural Color Photo Murals 390
Natural Enemies of Insect
Pests 618
Natural Rubber: A Product of
Nature Plus Science 606
Nature of Color 621
Nazi Propaganda Films 430
Near East Powder Keg 626
Neqro Prison Songs 4O8
Nehru on BeMer World Rela-
tions ^27
Neighborhood Community ...412
Never Alone 616
New Canadian Mental Health
Films . 404
New Day in the Middle East 623
New Horizons in Plastering 606
New Japan, The 425
New Landmark Books
Dramatized 430
New Life for the Physically
Handicapped 392
New Look at Budgeting, A 398
New Look at Electric Farm-
ing 388
New SMPTE Magnetic Multi-
Frequency Test Film .606
New SMPTE Test Film 606
New South Asia, The 425
New York State: A Regional
Study 430
News Parade of the Year 430
Nice Time 391
Night Children „404
Nitrogen Cycle 419
No Other Way _. 422
No Time to Spare 397
None for the Road . 604
Nonsense Verse of Carroll
and Lear 402
North American Community 416
North American Neighbors .416
North Dakota 425
Northwest States: Regional
Study 425
Not Around the Block . 397
Not by Chance .392
Not LeH to Chance 432
Not One Shall Die 432
Note and Staff Set 405
Now — Color for You 391
Number Peek: Count to 10 609
Occurrence at Owl Creek
Bridge, An 430
Odetta Sings Ballads and
Blues 408
Of Many Things .402
Official Mickey Mouse Club
Records 41 2
Old MacDonald 388
Old Testament Films 416
Old Testament Scriptures 416
Olympia: Diving Sequence 408
Olympic Rain Rorest . 425
On Seeinq Film 391
On the Bowery . 304
On Wings of Song 408
One Day's Poison 397
One Girl's Story 616
One to a Customer 604
Ontario 425
Open Window 390
Operatic Recital by Giuseppe
Campora and Gianni
Poggi 612
Operation Lifesaver 600
Operation of the Bell and
Howell Sound Projector
2nd Version 392
Operation Survival .. 604
Ordet (The Word) _.. 394
Oregon Trail 626
Organizing Begins at Home 422
Organization of American
States (OAS) 427
Orpheus in the Underworld 61 1
Ostrich .419
Our Changing American
Family 432
Our Christmas Carols 405
Our Christmas Traditions 416
Our Communitly Helpers 412
Our Friend the Atom 422
Our Living Soil .. 620
Our Magic Land 388
Our National Anthem 405
Our Nation's Resources: Nat-
ural Gas 606
Our Neighborhood Workers 412
Our Senses: What They Do
for Us 397
Our Service of Worship 616
Our Shareholders Invest in
Tomorrow 621
Our Two Great Documents 626
Our United States 428
Our World of Happy Differ-
ences 428
Our World of Science 620
Out of a Chinese Painting
Brush 390
Over the Backyard Grill . .. 60S
Oxygen _ J21
Packing and Maintenance of
Chain Type Parachutes 397
Pages From "Lc Charivari" 401
Pagliacci 408
Painting a Portrait 390
Painting Pictures About
People 390
Painting Shadows 596
Painting with Calligraphy 596
Paintings in the Metropolitan
Museum of Art 390
Palestine in Jesus' Day 416
Palgrave's Golden Treasury .402
Panama Canal 425
Paper in the Making 606
Paper in the Round 596
Parables from Nature: Series
Two 616
Pare a Virer .400
Parents of a Stranger 392
Paris de< Cinq Continents 400
Parliamentary Procedure 428
Partners 594
Pasos por el Mundo Espanoj 607
Passe Partout Framing 390
Passion Story 416
Passionate Pastime 430
Pathetique _ 406
Paths of Steel 399
Patient is a Person 609
Pattern for a Sunday After-
noon 390
Patty Garman, Teen-Ager 603
Paul Revere's New England 430
Paul Tomkowicz, Streetcar
Switchman ... 391
Pavlova's Favorite Ballets 407
Peace Loving Switzerland 425
People and Goods Travel 606
People of a City 425
People of Japan 425
People of the Netherlands .425
People of the Western Shore 425
People of Venice 425
People Who Work at Night .399
Perception _404
Perils of the Wild (19
Persephone 408
Person-to-Person Communi-
cation 394
Peruvians at Work and Play 425
Pet Shop 619
Pharmacy Program of Study. 610
Philippines ...425
Philippines: Gateway to the
Far East . 425
Phonics: A Key To Better
Reading 392
Photoplay Filmstrips . .394, 609
Photosynthesis 419
Physical & Mathematical
Geography 426
Pianorama 61 1
Picture Book Parade Series
. 412, 614
Picture Stories for Reading
Readiness 614
Piece of Wood 399
Pied Piper & Hunting of the
Snark 402
Pillars of American Strength 625
Pioneer Journey Across the
Appalachians 626
Pipeline in the Sky 596
Pit-A-Pit and the Dragon .416
Plains Indians Culture . 430
Planning a School Library 392
Plantation Life in Colonial
Virginia 430
Planter Statesmen of Colonial
Virginia, The 430
Plants and Animals 619
Plant Fossils 419
Plant Survival 419
Play Ball 416
Playboy of the Western
World 609
Playland of the Seaway 426
Plein Air .. 400
Plot to Save a Boy, The 404
Poet's Gold 609
Poetry of Tennyson 402
Poetry Reading by Dame
Peggy Ashcroft 609
Poetry Readings 402
Point 613
Polly the Parrot... 412
Pony Farm 614
Pony for Christmas, A 416
Porgy and Bess 612
Potter 596
Poultry Hygiene: Refrigera-
tion . 594
Poultry Hygiene: Waste Dis-
posal, Clean-Up and Basic
Sanitation 594
Power Unlimited 606
Practical Dreamer 398
Preacher's Kid 416
Precambrian Shield _426
Prehistoric Animals of the
Tar Pits: Story of Rancho
La Brea 619
Prehistoric Figure Sets 619
Prehistoric Images 390
Prehistoric Life 419
Presidential Addresses 430
Presidential Hit Parade .611
Preventing Fires 397
Primary Science 420
Princess in the Tower 432
Princess Street Parade 406
PA^r
r- A\/ f~.
: Prisoner Triumphant 616
I Problems of Pupil Adjustment:
The Dropout 600
Production 5118 603
Products of the Tree Farm 399
Profile of a Problem Drinker,
The 397
I Profile of Pakistan . . 426
Profile of Puerto Rico 426
Profiles of Elementary Physi-
cal Education , 392
Profit System 621
Progress Report 404
Prokofieff for Fun in Hi-Fi 406
Prokofiev: The Love for
Three Oranges 612
Promise of the Trees 606
Protecting Fresh Water Game
Fish 619
Protecting the At*mic
Worker 604
Protective Tariff vs. Free
Trade 422
Protozoa 419
Proud Years 603
Providence Bible Slides 416
Psalms, The - 416
Psychology Series 404, 610
Psychotherapy Begins: The
Case of Mr. Lin & Psycho-
therapy in Process: The
Case of Miss Mun 610
Puerto Rico, Queen of the
Caribbees 426
Puerto Rico Today 426
Pursuit of Happiness 426
Puss in Boots 412
Pussycat That Ran Away 412
Putting Animals In Groups 619
Duality Control 596
Quest for Red Trout 613
Question in Togoland 430
Quiet Please 605
Of Time and Salesmen 600
On the 12th Day 612
Roger Williams: Founder of
Rhode Island 626
Role Playing in Guidance 395
Roman Wall „ _,. 626
Romeo and Juliet ^.,-402
Root Development 419
Roots of Plants 419
Rubber in Today's World ... 399
Russia 426
Russian Life Today . 426
Russian Rocket to the Moon 420
Rabbi On Wheels 416
Rabies 397
Raising Hogs the Market
Wants .594
Raisins You Buy .- 399
Rakov: Symphony No. 1 406
Ravel: Une Barque sur
rOeean, Ma Mere I'Oye,
Rapsodie Espagnole 611
Reach into Silence 392
Reading Readiness Kit 614
Real Aims of UNESCO, The 428
Real Davy Crockett 626
Red Shoes, The 394
Regimental Band of the
Coldstream Guards 611
Regional Geography; U. S. 426
Related Rhythms 412
Religious Archeology 616
Religious Cardboard Cut-Outs 616
Reluctant Dragon 402
Renaissance i Its Beginnings
in Italy I, The 430
Report on Smog 604
Report to the American Peo-
ple on Technical Coopera-
tion 428
Reproduction in Plants 419
Republics of South America 426
Responsibility of American
Citizenship 625
Restless Sphere 420
Retreat and Decision - .616
Revenge 428
Revolution in the Navy 388
Rhythm and Activity Rec-
ords 412
Rhythmetic 609
Richard the Second 609
Right Touch 603
Rigoletto .408
Rime of the Ancient Mariner,
The 402
Rival World ..J. ...594
Rivera, Deserts, and Date
Palms - 623
RKO Features 602
RKO-Radio Short Subjects . 394
Road of Iron 606
Road to Jericho 616
Road to the Stars 420
Robert Cobert: Mediterrane-
an Suite: Also Vernon
Duke: Souvenir de Monte
Carlo 406
Robin Redbreast 412
Rodrigo: Concerto for Guitar
and Orchestra 612
Safe Road Ahead 400
Safer Driving 397
Safety on Our School Bus 397
Safely on the Beach 397
Safety Patrol 604
Safety Test for Yau and
Your Home 397
Safety With Guns 397
Saint Joan 609
Saint-Saens: Symohonv No. 3
in C Minor, Opus 78 612
Salmon's Struggle for Sur-
vival, The 419
Sammie Davis Singing Songs
for America to Live By 408
San Francisco 624
San Francisco's Cable Cars 400
Sappy Homiens 604
Satellites, Schools and Sur-
vival J92
Saving Little Pigs 594
Saxophone -. -. 406
Say it Correctly In Modern
Greek fOO
Scaled Zoological Miniatures 619
Scenery Construction 402
School Building Filmstrio 601
School Buildings and Equip-
ment 601
Schubert's "The Death of
Lazarus" t9n
Schumann Story 610
Science Adventures 420
Science and Tran-oortation 420
Science in Your Future .620
Science of Money 621
Science, Technology and So-
ciety 396
Scientific Unarmed Self-
Defense 409
Scots Guards & The Scots
Guards on Parade 612
Scott of the Antarctic 602
Sea Adventures of Sandy the
Snail 412
Sea: Background for Litera-
ture, The 402
Search: Harvard University,
The 601
Second Son 616
Seconds Count 397
Secret of American Produc-
tion 622
Secrets of the Heart f'5
Section 16 393
Security and Freedom 625
Seeing the Use of Numbers 404
Seed Dispersal 419
Seed Dispersal: 2nd Edition 619
Segregation in the Schools 603
Seifritz on Protoplasm 419
Selections from McGuffey's
Readers . 406
Sermons for Young People 416
Service of the Fleet 596
Service Station, The .400
Settling the New World 430
Seven An^ry Men 394
Seven Guideposts to Good
Design 390
Shadow Over Italy 416
Shaggy the Coyote 614
Shakespeare's Plays 402
Shango _ 612
Shaping of Things to Come 606
She Also Ran -*30
Ship Best Way 400
Should I Go to College? 395
Showman Shooter 613
Sicily, Island of the Sun 426
Simple Machines ...420
Simple Plants: Algae and
Fungi 419
Simple Plants: Bacteria 419
Simple Silk Screen Tech-
niques — 390
Singapore 624
Signs We See ... 393
Sir Francis Drake: The Rise
of English Sea Power 430
Six, Seven, and Eight-Year
Olds 395
Sixteen Sonnets of William
Shakespeare 609
Skanderbeg 602
Skimpy and a Good Break-
fast 604
Ski-Tips 397
Skylines _ «06
Sleep — It's Wonderful 604
Snow Flakes 620
So . . . This is P.T.A.? 393
Social Class in America 432
Society of Children — 6-7-8-
Year-Olds 393
Sociology .432
Softball Fundamentals for
Elementary Grades .409
Softball Rules for Boys 409
Softball Rules for Girls 613
Soft Soldering 398
Solar Energy 621
Song for Santa . 614
Song of Christmas 416
Song of Songs & Helolse and
Abelard 404
Songs and Ballads of the
Scottish Wars . 612
Songs and Dances of Spain 408
Songs & Verse for Everyone
Series .408
Songs for Our Littlest Ones. .616
Songs from Brazil 610
Songs from "Now We Are
Six" 412
Songs in French for Children 607
Songs of Ireland 408
Songs of Israel .. 408
Songs of Israel and Many
Lands 408
Songs of the North and
South 408
Songs of the Suffragettes .408
Sophocles' Electra 609
Sound on Parade: Austrian
Marches ._.406
Sound Waves 422
Source of Power, Enargy,
Light, and Heat 399
South America Along the
Andes 426
South America: Eastern and
Southern Lands 426
Southeast Asia: Land and
Peoples 624
Southeastern States 426
Southeastern States: 2nd Edi-
tion 624
Southern Farming 594
Soviet Union: The Land and
the People 624
Sower Went Forth & Men of
Skill, A 616
Space for Learning 393
Space Scientist 420
Space Technology 420
Spanish & French Vocabulary
Card Games 401
Spanish Technique Lesson I..407
Speak and Read French 607
Spending Money ...395
Spider Engineers 619
Spiders 619
Spinal Column: Structure and
Function in Man 618
Spirit of Enterprise 622
Split Level Family 416
Spotlight on Keyboard ... on
Brass ... On Percussion. .612
Spotlight on Strings ...612
Spray Tips 605
Spring Comes 412
Spring Flowers of Eastern
Canada . 419
Square Dance Record Album .407
St. John's Catechism .616
Stained Glass Windows 596
Stars and Stripes on Display 428
State of Your Health ...604
Steam Age, The _ 400
Steel Valley _ 399
Stem Rust 594
Stephen Spender 404
Stephen Wise: 20th Century
Prophet 616
Stik-A-Letter Gummed Letter
Sets _.. 390
Stop and Go on a Bike 604
Stop Them Before They Start 397
Stories About Home & Fam-
ily 416
Stories About Jesus . — 416
Stories About the Seasons 416
Stories for the Church
School Kindergarten 417
Stories from the New Testa-
ment 616
Stories from the Old Testa-
ment — _.616
Story of a Dam .399
Story of a Froj _ 419
Story ot a Trout Hatchery ...419
Story of Bees 419
Story of California Agricul-
ture . 388
Story of Citrus Fruits 606
Story of Creative Capital 422
Story of Jesus 616
Story of John Porter 388
Story of Joseph; Jeremiah;
Story of Ruth 616
Story of Jesus: Part IV .417
Story of Oats and Oatmeal 594
Story of Our Money System,
The 404
Story of Our Number System 404
Story o* Painting 596
Story of Portugal, A 426
Story of Silver 605
Story of Slavery In the U. S. 430
Story of Spring, The 417
Story of the America's Cup,
The 409
Story of the Goose and the
Gander 412
Story of the Music Bax 612
Stranded 393
Strauss: Highlights from One
Night In Venice 612
Stravinsky: L'Histoire du
Soldat 612
Stravinsky: Agon — Ballet for
Twelve Dancers .406
Stravinsky: Persephone 406
Strength for Peace 428
Stress 610
String Trio 612
Struggle for Asia 428
Student Prince, The . 408
Successful Exhibit Ideas 39«
Successful Farming 388
Suez 430, 624
Suez Canal, The 426
Summer Is an Adventure . 614
Summertime Activities 417
Summoning of Everyman 417
Sun and How It Affects Us,
The 420
Sun and Shadow .616
Sunday School Officers . ..616
Sunrise in St. Augustine 426
Supervisory Problems in the
Office .603
Supreme Court: Justica Un-
der Law 428
Sure Shot - 391
Surgeon of Pain: Prof. Ran*
Leriche _ 610
Susan's Fifty Cents 616
Swamp 619
Swimming & Diving Loop
Movies 409
Sylvania on Safari 391
Symbols of the Church Series 617
Symptoms of Our Times 604
Taehistoscopic Filmstrips 393
Tachlstoscopic Teaching
Techniques 393
Tagline for Success 395
Taking Care of Myself 395
Tale of Six Cities 426
Tales of Far-Away Folk 413
Tales of Hans Christian An-
derson 404
Tales of Nearby Folk 413
Talking Book (series). 404
Talking Sense: Irving Lee —
Why Do People Misunder-
stand Each Other 608
Tankship, The 400
Teachers? 3»3
Teaching English as a For-
eign Language 400
Teaching Geographical Terms 426
Teaching Unit: ^hakespeare-
MacBeth 609
Techniques of Organic Chem-
istry 621
Techno-Forged Strength 399
Teen-Age Topics for Chris-
tian Youth ._ 395
Teens, The 395
Teeth: Their Structure and
Care 618
Telephone Story 399
Tell It Again 413
Termites 619
Texoprint — 398
Thailand, Land of Rice 426
Thanksgiving Cutouts 614
Theodore Roosevelt 430
They All Die in This One .. 408
Things Dissolve 420
Things Keep Changing 594
Things That Count .617
Thirst .394
This
This
Bermuda 426
is Color 398
This is Oil
This
606
Russia .426
This is the Farmers Union . 594
This Is TVA 428
Tom Savage, Boy of Early
Virginia 430
3-Dimensional Drafting 398
Three of Our Children 397
Three R's Plus 600
Three to Get Ready . 606
Tibetan Traders 624
Till Debt Do Us Part 600
Time for Tomorrow 610
Time Out Of War, a 401
Time Painting 390
To Each a GiH 417
To Your Health 605
Toads 619
Today In Music and Dance 610
Together 391
EdScreen & AV Guide — August, 1958
437
Tomatoes: Planting and
Transplanting .. . 594
Tom Thumb — Puss in Boots 413
Tommy Takes to Traffic 397
Too Young to Say 404
Tools for Teaching Games 393
Top Secrets 417
Torch Weldinf! Aluminum 606
Tornadoes: What They Are
and What to Do About
Them 397
Tourist 617
Toward Emotional Maturity 610
Trace de I'Homme 607
Trade in the Free World 422
Train of Action 417
Transparent Mathematical
Models 609
Transportation by Land ..400
Transportation in the Mod-
ern World 400
Travel in America in the
1840's _430
Travel Slides 624
Travels of Babar 413
Treasure for Your Table 390
Treasure in Books, A 401
Treasures of the Caribbean 426
Treasures of the Earth 421
Treasury of Children's
Classics, A 406
Tree Bank ... 594
Trees: How We Identify
Them _. 419
Tricks of the Trade _. 60S
Trinidad Steel Band 612
Trip to the Moon 420
Triumph and Defeat _616
Truck Farm . 614
True Story of the Civil War 430
Tschaikowsky: Sleeping
Beauty 6J2
Tschaikowsky: The Sorceress 408
Tumbleweed Man 417
Tuneful Tales 413
Tunisian Concord 624
Turn-Around Puppet Theater 609
Turn the Other Cheek ... 419
Tweedy Transparencies 619
Twins on the Ohio 606
Two Shall Be One, The 417
w
u
Unconditional Surrender _ 610
Under His Wing 617
Understanding Citizenship 428
Understanding Fire 614
Understanding Our Earth:
Rocks and Minerals . . 421
Understanding Our Universe .620
Une Belle Journee .. _400
Une Famine Bretonne 400
Une Vilie Qu'On Appelle
■ ■ '^"'" ,.. ^00
Unicorn, The Gorgon, and the
Manticore, The 612
Union, The 4O5
United States Expansion:
Louisiana Purchase 626
United States Expansion:
Northwest Territory 431
United States in a Troubled
World 1920-1945 431
United States in Two World
Wars 43 ^
United World Features 394
Unlearning Prejudice 432
Upstream Where Floods
,,^=9'" 620
Urapuru 4O5
U. S. and Its Alliances 626
Use of Anticoagulants in Ro-
dent Control _ 398
Using and Understandinc
Numbers _ _ _ 404
Using Good English 401
r.V"J ,''«o"'s Effeethreiy 417
Utah Story J24
Van Gogh: Darkneu Into
„ Ligt" - 600
Vanishing Prairie, The _419
Vanishing Veddahs _ 426
"Veep" 431
Via the Hump 624
Vikings and Their Explora-
tions, The 431
Virgin Islands, U.S.A. 426
Visit to the Waterworks 605
Vistas of Israel 400
Voice of Sputnik 421
Volvox (19
Wait a Minute 417
Waking Middle East 417
Walt Disney Adventure
Stories 413
Walt Disney's Disneyland 614
Walt Disney's Fantasia . 406
Walt Disney Fantasy Stories 413
Walt Disney Story Classics 413
Walt Disney Children's Story-
teller Albums 404
Walt Disney's The Arctic
Wilderness 419
Walt Vb'hitman: Background
for His Works 609
Wanted: Skilled Workers . 396
War of 1812 626
Washday Picnic 605
Washington: Shrine of Amer-
ican Patriotism — Revised 624
Waste Not — Want Not 625
Watch Out for Strangers 413
Water Birds 421
Water for the Columbia
Basin 426
Water for the West 426
Water — Wealth or Worry for
America . 620
Way of the Navajo 624
Way to Cook Fish, The 398
Way We Live, The 426
We're All in the Same Boat 393
We Explore the Woodland 614
We, the Mentally III 610
Weather Station 620
Weeds and Mosaics 389
Weill: Johnny Johnson 405
Welcome to Holland 624
Welding Cast Iron with the
Arc Welder 399
Well Dressed Windows 398
West Indies: Geography of
the Americas . 426
West Indies Ho „ 426
West Side Story 408
Western Carrots & Western
Head Lettuce 388
Whaling and Sailing Songs 408
What Causes Current Flow 621
What Controls Current Flow:
Resistance 621
What Do Fathers Do? 413
What Do We See in the Sky 413
What Do You Know 606
What Happened to Hannah? 617
What is a Farm Worth? 388
What Makes a Gasoline
Good? . 606
What Mean Ye by this Serv-
ice? . 617
What We Eat We Are 60S
When the Customer Says
"Knock" 606
What Ya Wanna Be? 413
When Should I Marry? 39S
Where Does Our Food Come
From? 614
Where People Count 622
Whitehall 4-1500 398
Whole World Over, The 428
Who's Who in Our Wildlife
Zoo? 619
Why Eat a Good Breakfast? 398
Why Foods Spoil 398
Why Grow Fat Hogs? 594
Why We Have Thanksgiving 417
Whys of Elementary Science
Scries 421, 620
Wide, Wide Sea: Background
for Reading, The 401
Wild Animal Families 619
Wilds Swans 619
Wildflowers of the West 619
Wildlife ?nd Timber 419
William Tell 407
Willingly to School in
Thailand 624
Window on Canada: An In-
terview with Norman Mc-
Laren 390
Winter in Canada 624
Wisconsin Geography Series 426
Wisdom Series .. 431
Wishes on Wheels 606
Witch Doctor's Curse 617
With an All-star Cast 605
Within Your Hands 610
Wolfe and Montcalm 431
Wolfgang Schneiderhan
Plays Mozart 612
Wonders of the Sky 620
Woodcock 419
Woodland Indians of Early
America 431
Work Energy and Power 621
Work of the Blood 420
Working Aids for the Theatre
Technician . 404
Working Dollars 622
Working Water „ 620
World Alone _, 405
World Around Us: Interna-
tional Geophysical Year,
The 421
Writing and Revising 608
World Believes . 617
World Folk Music Festivals 406
World History — The Classical
Age 431
World History: Prehistoric
Man Through the River
Cultures 626
World of Happy Differences 617
World of Mosaic 600
World that Nature Forgot 606
World War I (Documentary
of the Role of the U.S.A.! 431
World War II (Prologue
U.S.A.) 431
World's Apple Bowl 594
Yanvallou . . 610
Yeats: The Countess Cath-
leen 609
Yellow Leaf, The .432
Yellowstone National Park 427
Yosemite High Sierra Trails 427
You and Your Eyes 419
You're on the Team 600
You Are There . 431
You Can't Put a Price on It 398
You Only Live Once 404
Young Stranger, The . 394
Younger Brother 617
Your Doctor 610
Your Federal Government . ..625
Your Future and the New
Reserve Law 596
Your Meat Inspection Serv-
ice 60S
Your Money's Worth in
Shopping , 605
Your Safety First 398
Your School Publications 608
Yours to Keep 622
Youth and the U.N „.62S
Yugoslav Village 427
Yugoslavia 427
Yugoslavia Today 624
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EdScreen & AV Guide —August, 1958.
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EdScreen & AV Guide — August, 1958
439
INDEX TO PRODUCERS AND DISTRIBUTORS
(This index gives the addresses of the producers and primary
distributors referred to in the listings of materials. >
AACC: Association for the Aid of Crippled
Children, 1790 Broodwoy, New York 19.
ADL Anti-Defamation League of B'nai B'rith
515 M?dison Ave., N. Y. 22.
AERO Serv'ce Corp., 210 E. Courtland St.,
Phil^deloH^ia, Ps.
AFL-CIO Film Division, 815 16th St., N.W.,
Washington 6.
AFOB — Amer-can Foundation for Overseas
Blind Inr.. 72 W. 17 St.. New York 11.
AFPI: American Forest Products Industries Inc.,
1816 N Street, N.W., Washington 6.
AHCA: American Hockey Coaches Association,
Care of Edward Jeremiah, Hanover, N. H.
AISI — American iron ?nd Steel Institute, 150
East 42nd St., New York 17.
ALCOA Steamship Co., Film Library, 267 W.
25th St., New York, N. Y.
ALTURAS Films, Box 1211, Santa Barbara,
Calif.
AMBRO^CH. Harold C. Ambrosch Productions,
POB 98, Glendale 5, Calif.
AMC — American Music Conference, 332 S.
Michigan Ave., Chicago 4.
AMNtI: American Museum of Natural History,
Slide Library, Central Park West at 79th St.,
New York 24.
ANGEL Records, 38 W. 48 St., New York 36.
ANT WORLD, 1203 Stanyan St., San Francisco
17.
ARMSTRONG Cork Co., Liberty & Charlotte Sts.,
Lancaster, Pa.
ART COUNCIL Aids, Box 641, Beverly Hills,
Calif.
ASSOCIATION Films Inc., 347 Madison Ave.,
New York 17.
ATHENA Films Inc., 165 W. 46th St., New
York 36.
ATS — American Technion Society, 1000 Fifth
Ave., New York 28, N. Y.
AUSTRALIAN NEWS & INFO. BUREAU, 636
5th Ave., New York, N. Y.
AVE: Audio-Visual Enterprises, Box 8686, Los
Angeles 8.
AVIS Films, Box 643, Burbank, Calif.
BAILEY Films Inc., 6509 DeLongpre Ave.,
Hollywood 28.
BARR — Arthur Barr Productions, 1265 Breese
Ave., Pasadena 7, Calif.
BASIC Skill Films, 1355 Inverness Drive, Pasa-
dena 3, Calif.
BAUSCH & Lomb Optical Co., Rochester 2,
BAYLOR Theatre, Waco, Texas.
BEAR — Frank Bear Film Production, Inc., 3426
Bay Front Place, Baldwin, N. Y.
BELTONE Hearing Aid Co., 2900 W 36 St
Chicago. '
BFC; Broadcasting and Film Commission, Na-
tional Council of the Churches »f Christ in
the U.S.A., 220 Fifth Avenue, New York 1.
BJE— Board of Jewish Education, 72 E 11th
St., Chicago 5, III.
BLACKHAWK Films, Davenport, Iowa
*\y,'!?^f' W^'^l"'^' '^°- '"<:•' '2 Cleveland St.,
Valhalla, N. Y.
BRApy -Robert J. Brady Co., 3227 M Street,
N.W., Washington 7, D. C.
BRANDON Films Inc., 200 W. 57 St New
York 19. '
BRAY Studios Inc., 729 Seventh Ave.. New
York 19.
BRISTOL-Myers Products Division, Educational
Service Department, 45 Rockefeller Plaza
New York 20.
BROADMAN Press, 127 Ninth Ave., N., Nash-
ville 3, Tenn.
BUDEK — Herbert C. Budek, 324 Union St.,
Hackensack, N. J.
CAEDMON Sales Corp., 277 Fifth Ave., New
York 1 6.
CALIFORNIA, University of. Educational Film
Soles, Los Angeles 24.
CAMPUS Film Distributors Corp 14 E 53 St
Now York 22. ' ''
CANHAM — Don Canham, Champions on Film
303 ' , S. Main St., Ann Arbor, Mich
^^.l^f.^^^P''"' Records Distributing Corp.
233 W. 64th St., New York 23 N Y
CAR Carousel Films, Inc., 1501 Broadway,
Suite 1503, New York 36 N Y
CASSELL — John R. Co., Inc., 110 W 42 St
New York 36.
'^^J,"'''S*t '',''"'4 ,'""=■• '''° N. Hollywood
Way, Burbank, Calif.
ecus — Chamber of Commerce of the United
btates. Audio- Visual Service Dept 1615 H
St., N.W., Washington 6. ^' - " 3 ri
oi-F*!"?'!?" Education Press, 1505 Race St.,
Philadelphia 7.
CHAMPIONS on Film, 303 1/2 S. Moin St., Ann
Art>or, Mich.
^*[:^^*^f^--C^'^"^*^-Cran Pictures, 3312 Lin-
dell Blvd., St. Louis 3.
CHURCHILL-Wexler, 801 N. Seward St., Los
Angeles 38.
CIL: Cereal Institute Inc., 135 S. LaSalle St.,
Chicago 3.
440
CINEMA 16, 175 Lexington Ave., New York
16.
CMC; Center for Mass Communication, 1125
Amsterdam Ave., New York 25.
COLHEALTH — Co'orado State Dent, of H°a'*h,
Health Education Section, 1422 Grant St.,
Denver 2, Co'o.
COLUMBIA RECORDS, 799 Seventh Ave., New
York 19.
COLWIL — Colonial Williamsburg, Film Distri-
bution Office, William<:burg, Va.
COMMA, Box 62, West Covina, Calif.
COMPOSERS Recordings Inc., 2121 Broadway,
New York 23.
CONCORD Record Corp., 519 S. Fifth Ave.,
Mt. Vernon, N. Y.
CONCORDIA Films, 3558 S. Jefferson Ave.,
St. Louis 18.
CONTEMPORARY Films Inc., 13 E. 37 St., New
York 16.
CO-OP — Co-on-rative L-aoue of the U.S.A.;
343 S. Dearborn St., Chicaeo 4, III.
CORONET Films, 65 E. South Water St.,
Chicago 1 .
CREATIVE Education, Inc., 340 N. Milwaukee
Ave., Libertyville. III.
CUAF — Current Affairs Films, 527 Madison
Ave., New York 22.
DANCE FILMS Inc., 25 E. 77 St., New York 21.
DAVIS. Robert. Box 512, Cary, III.
DAWSON, Larry Dawson Productions, 617 Mis-
sion St., San Francisco 5, Calif.
DECCA Rerori-i- 50 W. 57 St., New York 19.
DECJA — Department of Education and Culture
of the Jewish Agency, 16 E. 66th St., New
York.
DELTA Air Lines, Atlanta Airport, Atlanta Ga
DENOYER-Geppert Co., 5235 Ravenswood Ave.,
Chicago 40.
DISNEY, Wolf, Productions, 2400 W. Alameda
Ave., Burbank, Calif.
DISNEYLAND Records, 2400 W. Alomedo,
Hollywood.
DISRAELI — Robert D-sr-oli Films POB 343
Cooper Station, N»w York 3, N. Y.
DODSON — Joseph Dodson Picture Co., Box
349, Bradley, III.
DOVER Records, 920 Broadway, New York City
DOWLING, Pat. Pictures, 1056 S. Robertson
Blvd., Los Aneeles 35.
DSDF — Dynamic Self-Defen=e Visual Aids
Films Co., 81-2/11 Naaa Building, Prince
Street, Columbo 1 1 , Ceylon.
DUDLEY, Anderson & Yutzy, 551 Fifth Ave.,
New York 17.
DuPONT — E. I. DuPont de Nemou" & Co
Advertisina Dept., Motion Picture Div., Wil-
minoton 98, Del.
DYNAMIC Films, Inc., 1 1 2 W. 89th St., New
York 24, N. Y.
EBF: Encyclopaedia Britannica Films Inc., 1150
Wilmette Ave., Wilmetfe, III.
EDILUS — Educational Illustrators, 43 W Lin-
coln St., Westerville, Ohio.
EDSERV — Educational Services 1730 Eye St
N.W., Washington 6. D. C.
EFLA — Educational Film Library Association
250 W. 57th St N. Y. 19.
EK: Eastman Kodak Co., Rochester 4 N. Y.
ELBAT — Electrical Storage B?*tery Co., Exid"
Automotive, Educational Film Div POB
6266, Cleveland I, Ohio.
ELKINS — Herbert M. Elkins Co., 10031 Com-
merce St., Tujunga, Calif.
ENRICHMENT Teaching Materials, 246 Fifth
Ave., New York 1 .
EP: Educational Productions Inc., Industrial
Branch, Box 625, Hillside, N. J.
EPGB — Educational Producti'-n-.. Ltd. London
,»^iy'"^^^' Ardsley, Wakefield, England.
EPIC Records, 799 Seventh Ave., New York 19
,„ k^^"'^^*'°"^' ^ Recreational Guides Inc
10 Brainord Rd.. Summit, N. J.
EXPERIENCES ANONYMES, 20 E. 11th St
New York 3.
EYE Gate House Inc., 146-01 Archer Ave.,
Jamaica 35, N. Y.
FA: Film Associates of California, 10521 Santa
Monica Blvd., Los Angeles 25.
FACSEA — Society for French American Cultural
Services and Educational Aid, 972 Fifth Ave
New York 21.
^^!f*n^ ''''T'^-, '"<^-' 5823 Santa Monica Blvd.,
Hollywood 38.
FASLA, Filmstrip and Slide Laboratory, 292
M^/*?n ^*' Toronto 7, Ont., Canada. Box
634 Niagara Falls, N. Y
FAYERWEATHER, Prof. John, Room 112, Baker
tu c1^' Soldiers Field, Boston 63, Mass.
FH: Filmstrip House, 347 Madison Ave., New
York 17.
cni*!l?J»«t 'J 50 Wilmette Ave., Wilmette, III.
T, V^^I* Records and Service Corp., 117 W
46 St., New York 36.
It!~''i^^ of the Nations, 62 W. 45th St.,
New York 19, N. Y.
FPA — Foreign Policy Association, A-V Dept
315 E. 46th St., New York. N. Y.
FRIENDSHIP Press, 257 Fourth Ave., New York
10,
FRITH Films, 1816 N. Highland Ave., Holly-
wood 28.
FSFP — Fe-'ture Story Film Productions, Cler-
mont, Fla.
GATEWAY Productions Inc., 1859 Powell St.,
San Francisco 1 1 .
GBS: General Biological Supply House, 82C0 S.
Hoyne Avenue, Chicago 20, Illinois.
GENERAL FILMS Inc., Box 601, Princeton, N.J.
GM — General Motors Corp., Public Relations
Staff — Film Library, General Motors Bide
Detroit 2.
GOLDREC — Golden Records (Simon & Schuster)
630 Fifth Ave., New York 22, N Y
GOSFILMS — Gospel Films, Inc., Box 455, Mus-
keron, Mich.
GREAT Moments of the Dance, Inc., POB 486
Palm Beach, Fla.
GSA — Girl Scouts of America, 155 E 44th St
New York 17, N. Y.
HAF — Hebrew Arts Foundation, 120 W 16th
St., New York II, N. Y.
HANDICAPPED — Federation of the Julietta
B, Kahn, Publicity Director, 211 W. 14 St
New York City.
HARCOURT Brace & Co., 383 Madison Ave.,
N. Y, 1 7.
HARRISON, Edward, 1501 Broadway, New York
City,
HEATH, D. C. & Co., 285 Columbus Ave., Bos-
ton, 16.
HENRY FORD Museum and Greenfield Village,
Department of Education, Dearborn, Mich.
ICA — International Cooperation Administration
Washington 25, D. C.
IDEAL Pictures, 53 E. South Water St., Chi-
cago 1 .
IFB: International Film Bureau Inc 57 E
Jackson Blvd., Chicago 4.
IFF: International Film roundation, 270 Park
Ave., New York 17.
INDIANA University, Audio - Visual Center
Bloomington. '
IOWA STATE College, Visual Instruction Serv-
ice, Ames, Iowa.
JAM Handy Organization, 2821 E. Grand Blvd
Detroit II.
JCS — Jewish Chatauqua Society, 838 Fifth
Ave., New York 21, N. Y.
JECNY — Jewish Education Committee, 1776
Broadway, New York 19, N. Y
JOHNSON HUNT Productions, 6509 DeLongpre
Hollywood 28, Calif. '
KAYDEN Records, 2754 Ventura Blvd., Studio
City, Calif.
KB — Knowledge Builders, 31 Union Square
West, New York, N. Y.
KIM. Kimberly-Clark Corporation, Neenah
Wise.
KODAK — Eastman Kodak Co., Motion Picture
Div., Rochester, N. Y.
LAMBERT Foundation, Box 352, Gambler, Ohio
LdR Louis de Rochemont Associates, 13 E
37th St., N. Y. 16.
LEARNING THROUGH SEEING, Sunlond, Calif.
LEWIS Film Service, 1425 E. Central, Wichita
2, Kan.
LIBRAPHONE, Inc., 550 Fifth Ave., New York
36.
LIBRARY PRODUCTS Inc., Box 552, Sturgis,
Mich.
LIFE Filmstrips, 9 Rockefeller Plaza, New York
20.
LINCOLN, James F., Arc Welding Foundation,
Cleveland 17.
LITEi^ACY — Committee on World Literacy and
Christian Literature, 156 Fifth Ave., N. Y. 10
LONDON Records, 539 W. 25 St., New York 1.
LONG Filmslide Service, El Cerrito, Calif.
LTA: Language Training Aids, 12101 Valley-
wood Drive, Silver Springs, Md.
McKINLEY Publishing Co., 809 N. 19th St.,
Philadelphia 30, Pa.
MERCURY Recorcis, 35 E. Wacker Drive, Chi-
cago I.
MEREDITH Publishing Co., Des Moines 3, Iowa.
MESTON'S Travels Inc., 3801 N. Piedras, El
Paso, Texas.
METHODIST Publishing House, 201 — 8th Ave.
So., Nashville 2, Tenn.
M-G-M Records, 701 Seventh Ave., New York
10.
MH: McGraw-Hill Book Co., 330 W. 42 St.,
New York 36.
MHFB: Mental Health Film Board, Film Service
Department, 13 E. 37 St., New York 16.
MILLS Music Co., 1619 Broadway, New York
19, N. Y.
EdScreen & AV GuiHp — Aunij-st IQSS
MINNESOTA, University of, Audio-Visual Edu-
cation Service, Minneapolis 1 4.
MMA: Museum of Modern Art Film Library,
n W. 53 St., New York 19.
MODERN Talking Picture Service Inc., 3 E.
54 St., New York 22.
MONTAER — Montana Aeronautics Commission,
POB 1698, Helena, Mont.
MOODY Institute of Science, 11428 Santa
Monica Blvd., Los Angeles 25, Calif.
MOYER— Martin Moyer Productions, 900 Fed-
eral Ave., Seattle 2, Wash.
MRP: Mooney - Rowan Publications, Severna
Park, Md.
NCA — National Canners Association, 1133 20th
St., N.W., Washington 6.
NCCMT — National Committee for Careers in
Medical Technology, 1785 Massachusetts
Ave., N.W., Washington 6.
NEA: National Education Association, Division
of Press and Radio Relations, 1 201 Sixteenth
St., N. W., Washington 6.
NEUBACHER Productions, 10609 Bradbury
Road, Los Angeles 64.
NEW AMERICAN Library of World Literature
Inc., 501 Madison Ave., New York 22.
NEW LIFE Films Foundation, 1223 W. Wilcox,
Peoria, III.
NFBC — National Film Board of Canada, 630
Fifth Ave., New York 20.
NFIP: Nationol Foundation for Infantile Paral-
ysis, Division of Public Education, 301 E.
42 St., New York 17.
NORTHERN Films, 1947 t4th Ave., N., Seat-
tle 2.
NTA — National Telefilm Associates, Coliseum
Tower, 10 Columbus Circle, New York 19,
N. Y.
NYTIMES, Office of Educational Activities, 229
West 43rd St., New York 36.
NYU: New York University Film Library, 26
Washington Place, New York 3.
O'NEIL-lrwin Mfg. Co., 667 Eighth Ave., Lake
City, Minn.
OKLAHOMA, University of, Educotionol Ma-
terials Services, Norman.
OPPENHEIMER Publishers, Baltimore, Md.
OSU — Ohio State University, Department of
Photography, Columbus 10.
PAU — Pan-American Union, Office of Public
Relations, Washington 6, D. C.
PCTS — President's Committee for Traffic Safe-
ty, General Services BIdg., Washington 25.
PETITE Film Co., 6101 Fremont Ave., Seattle 3.
PHONOTAPES Inc., 248 W. 49 St., New York
19.
PHOTO ARTS Studios, 962 Salisbury Court,
Lancaster, Pa.
PHOTO LAB Inc., 3825 Georgia Ave., N.W.,
Washington 1 1 .
PIX Film Service, Inc., Greenwich, Conn.
POCKET Films, 505 Fifth Ave., New York 17,
N. Y.
PORTAFILMS, Orchard Lake, Mich.
PRINCETON Film Center, Box 431, Princeton,
N. 1.
RCA Audio-Visual and Theatre Equipment
Sales, Camden, N. J.
REDWOOD Association, California; 576 Sacra-
mento St., San Francisco 11, Cal.
REMINGTON - RAND Division, Sperry Rand
Corp. 315 Fourth Ave., New York 10.
RIKEN Optical Industries, 521 Fifth Ave., New
York.
ROCKET — Rocketdyne, Motion Picture Div.,
6633 Canoga Ave., Canoga Park, Calif.
SAFETY Education Films, 7201 13th Ave. So.,
Minneapolis 23, Minn.
SCHMIDT Associates, 342 Madison Ave., New
York 17.
SCREENCRAFT Pictures Inc., 15 W. 44 St.,
New York.
SCRIBNER'S, Charles, Sons, Educational De-
partment, 597 Fifth Ave., New York 17.
SCRIPTURE Press, 1825 College Ave., Whea-
ton. III.
SELECT Film Library, 138 E. 44th St., New
York 17, N. Y. „ .
SERS — Southern Education Reporting Service,
1109 Nineteenth Ave., So., Nashville 12,
SING 'N DO COMPANY, Ridgewood, N. J.
SLIDES, Box 26, Gardena, Calif.
SONJ — Standard Oil of New Jersey, 30 Rocke-
feller Plaza, N. Y. 20. „ . ,
SPOKEN Arts, 275 Seventh Ave., New York 1.
SPOKEN WORD, The, 10 E. 39th St., New
York 16, N. Y.
STANLEY Tools, Educational Department, 1 1 1
Elm St., New Britain, Conn.
STEEL — United States Steel Corp., Film Distri-
bution Center, Advertising Division, 525
Wm. Penn Place, Pittsburgh 30, Penn.
STERLING-Movies U.S.A. Inc., 43 W. 61 St,
New York 23. . , , ,.,
STIK-A-LETTER Co., Box 286, Escondido, Calif.
STOUT State College, Audio-Visual Center,
Menomonie, Wis.
STRATCO Audiovisuals, Ltd., POB 1883, Grand
Central Station, New York 17, N. Y.
SUL-BRUCE — Sullivan-Bruce Productions, Inc.,
707 S. Brand Blvd., Glendale 4, Calif.
SVE: Society for Visual Education Inc., 1345
W. Diversey Pkwy., Chicago 14.
SWISSAIR, 3 E. 54th St., New York, N. Y.
SYRACUSE University, Audio-Visual Center,
Coltendale at Lancaster, Syracuse, N. Y.
TAS: Teaching Aids Service, Visual Education
Building, Floral Park, N. Y.
TELE-CINE Film Studios. 100 S. Northwest
Highway Park Ridge, III.
TFC — Teaching Film Custodians Inc., 25 W.
43 St., New York 36.
TRADITION Records, Box 72, Village Station,
New York 14.
TRANS-WORLD Films Inc., 53 W. Jackson
Blvd.. Chicago 4.
20TH Century Fund, 330 W. •42nd St., New
York City.
TVA — Tenessee Valley Authority, Information
Office, Knoxville, Tenn.
UAHC — Union of American Hebrew Congrega-
tions, 838 Fifth Ave., New York City.
UAL — United Air Lines, 5959 S. Cicero Ave.,
Chicago 38.
UC — University of California, Educational Film
Sales Dept., Los Angeles 24.
UJA — United Jewish Appeal, 165 W. 36th St.,
New York 36, N. Y.
ULPH — United Lutheran Publication House,
2900 Queen Lane, Philadelphia 29, Pa.
UMICH — University of Michigan, A-V Educa-
tion Center, 4028 Administration BIdg.,
Ann Arbor, Mich.
UN — United Nations, U. S. Committee, New
York City.
UNUSUAL Films, Bob Jones University, Green-
ville, S.C.
USA — U. S. Army. Address Signal Officer: First
Army, New York 4; Second Army, Ft. George
G. Meade, Md.; Third Army, Ft. McPherson,
Ga.; Fourth Army, Ft. Sam Houston, Texas;
Fifth Army, Chicago; Sixth Army, San Fran-
cisco; Military District of Washington (251.
USAF — U. S. Air Force. Address Control Film
Library, Film Exchange HQ: Eastern, Harris-
burg, Pa.; Southern, Orlando, Fla.; Midwest-
ern, San Antonio 8; Western, McClellan,
Calif.
USBM — U. S. Bureau of Mines, Graphic Serv-
ices, 4800 Forbes St., Pittsburgh 13.
use — University of Southern California, Dept.
of Cinema, University Park, Los Anqeles 7.
USDA: U. S. Dept. of Agriculture, Motion Pic-
ture Section, Washington 25.
USDIBR — U. S. Dept. of the Interior, Bureau of
Reclamatiorv Att: 140 Interior BIdg., Wash-
ington, D. C.
USMC — U. S. Marine Corps. Address director of
recruitment district: 495 Summer Street,
Boston; Rittenhouse Square BIdg., Philadel-
phia 3; Arlington 8' Atlanta; New Orleans
12; Chicago 4; San Francisco 6.
USN — U. S. Navy. Address Assistant for Public
Information, Naval Districts: First, 495 Sum-
mer St., Boston 10; Third, 90 Church St.,
New York 7; Fourth, Philadelphia 12; Fifth,
Norfolk 1 I ; Sixth, Charleston, S. C; Eighth,
New Orleans 12; Ninth, Great Lakes, HI.;
Eleventh, 937 Harbor Drive, San Diego 30;
Twelfth, San Francisco 2; Thirteenth, Seat-
tle 99; Potomac River Naval Command,
Washington 25.
USDHEW — U. S. Dept. of Health, Education
and Welfare, Washington 25, D. C.
USPHS — U. S. Public Health Service, Box 185,
Chamblee, Ga.
UTEX — University of Texas, Extension Division,
Austin 1 2, Texas.
UWF: United World Films, 1445 Park Ave.,
New York 29.
VEC: Visual Education Consultants Inc., 2066
Helena St., Madison 4, Wis.
VISUAL Sciences, Suffern, N. Y.
VOX Records, 236 W. 55 St., New York 1 9.
WARD'S Natural Science Establishment Inc.,
3000 Ridge Road East, Rochester 9, N. Y.
WAYNE State University, Audio-Visual Mate-
rials Consultation Bureau, Detroit 2.
WED — Wedberg-Lutes Associates, 1104 Fair
Oaks Ave., South Pasadena, Calif.
WESTMINSTER Recording Sales Corp., 275
Seventh Ave., New York 1 .
WESTON Woods Studios Inc., Westport Conn.
WGA: Western Growers Assoc., 606 5. Kill St.,
Los Angeles 14.
WHITE Fathers Film Center, 1624 Twenty-first
Street, N.W., Washington 9, D. C.
WIBLE Language Institute, 520 Fifth Ave.,
New York 36.
WILMAC Recorders, Pasadena, Calif.
WISCONSIN, University of. Bureau of Audio-
Visual Instruction, 1312 W. Johnson St.,
Madison 6.
WORLD TRAVEL Films, Wynnewood, Pa.
WORLD WIDE Pictures, Box 1055, Sherman
Oaks, Calif.
YOUNG AMERICA: see MH.
YOSEMITE Park and Curry Co., Yosemite Na-
tional Park, Calif.
YPR — Young Peoples Records, 100 Sixth Ave.,
New York 15, N. Y.
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ADVERTISED IN THIS ISSUE
Following is a list of the advertisers in this
issue and the products advertised. If you
wish free booklets and other information
about these products, use the coupon below.
( 1 ) Allied Radio — everything in electronics,
page 406
< 2 ) American Bible Society — films, film-
strips, slides, posters, page 416
{ 3 ) American Optical Co. — AO Spencer
Opaque Projector, page 389
( 4 ) Audiofile — library of recordings ap-
praisal service, page 408
( 5 ) Audio-Master Corp. — 4-speed record and
transcription players, page 406
( 6 ) Audio-Visual Enterprises — "Colonial Liv-
ing with Paul Revere" film, page 429
{ 7 > Audio- Visual Research — AVR Reading
Rateometer, page 401
( 8 ) Australian News & Information Center —
documentary films from Australia, page
427
( 9 ) Bailey Films, Inc. — modern Art films,
page 390
(10) Bray Studios, Inc. — "Health & Hygiene"
films, page 397
(11) Broadman Films — religious filmstrips,
page 415
(12) Calif one Corp. — complete sound systems,
phonographs and transcription players,
page 406
1 13 ) Camera Equipment Co., Inc. — photo-
graphic & editing equipment, page 391
(14) Camera Mart Inc., The — Camart Dual
Sound Reader, page 419
(15) Carousel — 1 6mm documentary films,
page 423
(16) Colburn Laboratory, Inc., Geo. W. — film
service to producers of 16mm films and
filmstrips, page 425
(17) Columbia University Press — educational
films, page 427
(18) Compco Corp. — professional reels and
cans, page 407
(19) Contemporary Films, Inc. — documentary
and educational films, page 406
(20) Coronet Films — 67 new educational films,
pages 410-411
(21) Davis, Robert — geographic documentary
films, page 425
(22) Dowling Pictures, Pat — "Working Water"
film, page 420
( 23 ) Eastman Kodak Co. — Kodak Pageant
Projector AV-085, page 387
(24) Emde Products — slide binding materials,
page 380
(25) Encyclopaedia Britannica Films — new ed-
ucational films, page 381
(26) Family Films, Inc. — Bible and modern-
day inspirational films, page 41 3
(27) Fiberbilt Case Co. — film shipping cases,
page 419
(28) Fisher Mfg. Co. — "Ethloid" film cement,
film and lens cleaners, page 427
(29) Grover-Jennings Production, The — "Iron
Curtain Lands," film, page 429
(30) Gruber Products, Co. — Wheelit folding
and non-folding carts, page 401
(31)
Harwald Co., The — Movie-Mite 16mm
sound projector, page 417
(32) Indiana University
films, page 424
University-made
industrial
( 33 ) Industrial Exhibitions, Inc. —
A-V film exhibition, page 421
(34) International Film Bureau, Inc. — Foster
Rewind, page 424
(35) Keystone View Co. — Keystone Tachisto-
scope, page 393
1 36 ) Levolor Lorentzen Co. — Levolor A-V
blinds, page 379
(37) Louis de Rochemont Assoc. — documen-
tary and educational films, page 394
(38) Manhattan Color Laboratory — color film-
strip service, page 417
-16mm sound
(39) National Cinema Service
supplies, page 424
(40> Newcomb Audio Products Co. — class-
room record players and radios, page
406
(41) Peerless Film Processing Corp. — film re-
fuvenating, page 395
(42) Petite Film Co. — Teacher inspired films,
page 419
(43) Plastic Products — LuXout light control
draperies, page 405
144) Polacoat, Inc. — Lenscreen for daylight
projection, page 409
(45 1 Radio-Mat Slide Co. — slide mats, page
429
(46) Rapid Film Technique, Inc. — film re-
juvenation, page 426
(47) Robins Industries Corp. — Gibson Girl
tape splicers, page 429
(48 ) Scripture Press — visual aids for better
teaching, page 416
(49) Vacuumate Corp. — film protective proc-
ess, page 416
(50) Victor Animatograph Corp., a Division
of Kalart Co. — 16mm sound projectors,
16mm viewer. Back Cover
-Hi-Fi Projector "V-500,"
— Science filmstrips, page
(51) Viewlex, Inc-
page 378
(52) Visual Science:
420
( 53 ) Wallack & Associates, Inc. — record and
film storage cabinets, page 399
BOOKLET REQUEST COUPON
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Send me booklets offered by the following advertisers in this August issue.
The numbers of the advertisers are listed as follows:
NAME (print).
ADDRESS
TRADE DIRECTORY FOR THE AUDIO -VISUAL FIELD
KEY: (Pi — producers, importers. (M) — monufocturers. (Di — dealers, distributors, film rental libraries, proiection services.
Where o primary source also offers direct rental services, the double symbol iPDi appears.
FILMS
FILMSTRIPS
PRODUCTION tpUIPMINT
Association Films, Inc. IPDI
Headquarters:
S^? Madison Ave., N. Y. 17, N. Y
Regional Libraries:
Broad at Elm, RIdgefleld, N. |.
561 Hillgrove Ave., Lo Grange, 111.
799 Stevenson St., San Francisco, Col.
1108 Jockson St.. Dollos 2, Tex.
Bailey Films, Inc. (PDI
6509 De Longpre Ave., Hollywood 28, Col.
Bray Studios, Inc. IPDI
729 Seventh Ave., New York 19, N. Y.
Broadman Films IPDI
127 Ninth Ave., North, Noshville 3, Tenn.
Business Education Films IPDI
4607 16th Ave., Brooklyn 19, N. Y.
Contemporary Films, Inc. (PD)
13 E. 37th St., New York 16, N. Y.
Coronet Instructional Films IP)
Coronet BIdg., Chicogo 1, III.
Dowling — Pat Dowling Pictures IPD)
1056 S. Robertson Blvd., Los Angeles 35, Cal.
Family Films
5823 Santo Monico Blvd., Hollywood 38, Col.
Ideal Pictures, Inc.
Home Office:
58 E. South Water St., Chicogo I, 111.
IDI
Branch Exchanges:
2161 Shottuck Ave., Berkeley 4, Col.
4336 W. Sunset Blvd., Los Angeles 29, Col.
714 - 18th Street, Denver 2, Colo.
1331 N. Miomi, Miami 32, Flo.
52 Auburn Ave., N.E., Atlanta 3, Go.
58 E. South Water St., Chicago 1, III.
1108 High St., Des Moines, lo.
422 W. Liberty St., Louisville 2, Ky.
1608 St. Charles Ave., New Orleans 13, lo.
102 W. 25th St., Baltimore 18, Md.
40 Melrese St., Boston 16, Moss.
13400 W. McNichols, Detroit 35, Mich.
1915 Chicago Ave., Minneapolis 4, Minn.
1402 Locust St., Kansas City 6, Mo.
3743 Grovois, St. Louis 1 6, Mo.
1558 Mo in St., Buffalo 9, N. Y.
233-9 W. 42nd St., New York 36, N. Y.
137 Park Ave., W., Mansfield, Ohio
214 Third Ave., Pittsburgh 22, Pa.
1239 SW 14th Ave., Portland 5, Ore.
18 So. Third St., Memphis 3, Tenn.
1205 Commerce St., Dallas, Tex.
54 Orpheum Ave., Salt Lake City, Utoh
219 E. Main St., Richmond 19, Vo.
1370 S. Beretonia St., Honolulu, T.H
International Film Bureau (PDI
57 t. locKson Blvd, Chicogo 4, III.
Knowledge Builders (Classroom Films I I PDI
Visual Education Center BIdg.,
Floral Park, N. Y.
Portafilms IPDI
Orchard Lake, Mich.
United World Films, Inc. (PDI
1445 Park Ave., New York 29, N. Y.
542 S. Dearborn St., Chicago 5, 111.
6610 Melrose Ave., Los Angeles 38, Cal.
287 Techwood Dr., NW, Atlanta, Go.
2227 Bryon St., Dallas, Tex.
5023 N. E. Sandy Blvd., Portland 13, Ore.
1311 N. E. Boyshore Dr., Miami, Fla.
Children's Reading Service
1078 St. John's Place, Brooklyn 13, N. Y.
Filmack Studios
1329 South Wabash, Chicago 5, III.
630 Ninth Avenue, New York, N. Y.
Enrichment Materials Inc. (PDI
246 Fifth Ave., New York I, N. Y.
Society for Visual Education iPD'
1345 Diversey Porkwoy, Chicago 14
Teaching Aids Service, Inc. (PDI
Lowell Ave. & Cherry Lane, Floral Park, N.Y.
31 Union Square West, New York 3
Visual Sciences
599E— Suffern. N. Y.
IPO'
SLIDES
Key: Kodachrome 2x2. 3% x 4% or larger
Filmack Studios (P-2 and 41
1329 South Wobosh, Chicago 5, III.
630 Ninth Avenue, New York, N. Y.
Keystone View Co. (PO-41
Meodville, Po.
Radio-Mat Slide Co., Inc. iP-2, 4i
22 Oakridge Blvd., Doytono Beach, Flo.
FILMSTRIP, SLIDE & OPAQUE PROJECTORS
Groflex, Inc.
(SVE Equipment)
Rochester 3, New York
(M)
Vlewlex, Incorporated I Ml
35-01 Queens Blvd., Long Island City, N. Y.
LABORATORY SERVICES
Capital Film Service
224 Abbott Road, East Lansing, Mich.
24-hour service on black-and-white and Ansco
Geo. W. Colburn, Inc.
164 N. Wocker Drive, Chicago 6, Ml.
Peerless Film Processing Corp.
165 W. 46th St., New York 36, N.Y.
Ropid Film Technique
37-02 27th St., Long Islond City 1, N.Y.
MOTION PICTURE PROIECTORS fr SUPPLIES
Groflex, Inc. (Ml
(Ampro Equipment)
Rochester 3, N. Y.
Bell & Howell Co. (Ml
7117 McCormick Rood, Chicago 45, 111.
Compco Corporation ( M i
1800 N. Spaulding Ave., Chicago 47, Ml.
Eostman Kodak Company (Ml
Rochester 4, New York
RCA-Victor <M)
Radio Corp. of America, Comden, N. J.
Victor Animotograph Corp. (Ml
Davenport, Iowa
Camera Equipment Co. IMDI
315 W. 43rd St., New York 36, N. Y.
Camera Mart (MO)
1845 Broadway, New York 23, N. Y.
Florman b Babb IMDI
68 W. 45th St., New York 36, N. Y.
S.O S. Cinema Supply Corp. IMD)
602 W. 52nd St., New York 19, N.Y.
6331 Hollywood Blvd., Hollywood 28, Cal.
RECORDS
Children's Reoding Service
1078 St. John's Place, Brooklyn 13, N.Y.
Enrichment Materials Inc. (PDI
246 Fifth Ave., New York I, N. Y.
RECORDERS — PLAYERS
Allied Radio Corporation IMDI
100 N. Western Ave., Chicago 80, Ml.
Groflex, Inc. (M)
(Ampro Equipment!
Rochester 3, N. Y.
SOUND SYSTEMS
Allied Radio Corporation (MD)
100 N. Western Ave., Chicogo 80, 111.
DuKone Corporotion IM>
St. Charles. Illinois
SCREENS
Radiant Monufocturing Co.
1204 So. Talman Ave., Chicago 8, III.
SOUND SLIDE PROJECTORS
DuKone Corporation
St. Charles. Illinois
(M)
Local AV Dealers
Illinois
AMERICAN FILM REGISTRY
1018 S. WABASH AVE.
Chicago 5, Ml.
New Jersey
L. KALTMAN & SON, INC.
287 Washington Street, Newark, N. J
Ohio
M. H. MARTIN COMPANY
1118 Lincoln Woy E., Masslllon, Ohio
Check
U „ Assures cl^lrr~~----~-^!2/°0'ns. ^^' I
in selecting
16 mm sound
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"'m thiclrnl ■>' adjust tyZ -———^
~~~ J^'^nesses. GuarH ^'"selves t^^
ONLY VICTOR OFFERS SO MANY IMPORTANT FEATURES
P"*^'!
The above 10 points give a quick picture of the
advanced features you should expect in a modern
16 mm sound projector. Only a Victor brings you
all of them. And with every Victor you also get
the "standard" features of all quaUty sound pro-
jectors, including 2 speeds for sound and silent
film, still picture, and reverse projection.
Particularly important is Victor's new red,
white and blue color-coded threading. Color lines
on projector clearly show where to thread and the
sequence of threading. Other time-proven fea-
tures—exclusive with Victor— are safety film
trips, top-mounted reels, and power rewinding
with no change of belts or reels.
Victor was first to develop 16 mm projectors
and through the years Victor has been first to
perfect improvements that assure finest pictures
—finest sound— easiest operation. Victor long has
been the choice of A-V experts in 73 countries.
NEW VICTOR VIE>VER
The first profes-
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Victor Assembly 10 — Lightweight projector for small
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A DIVISION OF KALART
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PLAINVILLE, CONNECTICUT
0 U C A T I 0 N A L
|r AUDIO-VISUAL GUIDE
SEPTEMB
lERri978 VOL." 37, NO. 9
M^aHivQci
NEW SYSTEM IMPROVES SE
SAFETY ASPECT^OF'^
AUDIO -VISUAL EQUIPMNT
VISUALIZING CHICAGO'S
VISUAL EDUCATION STORY
SCHOOL FILMS FOR
HOMEBOUND PUPllS
E
/.F.A.'s "Picture Window" Looks Out On the Great Wide World
'hoto by courtesy of the Volunteer Film Association
Volunteer Film Association worker comes into fhe home fo take the
homebound pupil outside. See article on page 470.
WHATEVER
"THE PICTURE"
Many factors influence the instructor
in determining how dark the Audio-
Visual Room should be: the type of
equipment in use, the size of the audi-
ence, the age level, whether the picture
will be in black and white or color, etc.
With Levolor Audio-Visual Blinds you
can always enjoy the degree of dark-
ness you desire. Furthermore, Levolor
Audio-Visual Blinds enable the in-
structor to change the room from
maximum darkness to a soft diffused
light— in a matter of seconds— all by an
adjustment of the Venetian blind slats.
It is, therefore, simple to understand
why Levolor Venetian Blinds are spec-
ified for Audio-Visual Rooms across
the nation. For full details and spec-
ifications ivrite to levolor-lorentzen,
INC., 720 Monroe Street, Hoboken, N. J.
Be sure to specify
The Scientifically Developed Audio-Visual Blind
COPYRJCHT: LEVOLOR LORENT2EN. INC.
DRAMATIC VISUALIZATIONS
IN NEW CORONET FILMS
The six new films described below continue Coronet's proud
tradition as the leading producer of the finest in educational motion
pictures. Each will fill a long-felt need in its area . . . will increase
the effectiveness of classroom instruction. Films like these set the
standard by which all other teaching films are judged.
FOR JUNIOR AND SENIOR HIGH SCHOOLS:
English History (two films, each one reel)
English History: .Misolutism and Ci\il War and English History: Restora-
tion and Glorious Kc\olution arc ihc fourth and fifth films of a Coronet
series which coders l-nglish History from earliest times to the enthrone-
ment of William and Mary. Each presides a wonderful background to
its period, stressing dress, manners, buildings, and li\ing conditions, as
well as historical c\ents. Wc see conlliels during the reigns of James I
and Charles I ; the overthrow of the monarchy and ihe establishment of
the Commonwealth; the restoration of the Stuarts and the Glorious
Revolution in which James II «as deposed 10 make way for William
and Mary.
FOR INTERMEDIATE GRADES:
Colonial Family of New France ( I '/i reels)
An industrious Canadian family on a tenant farm near the St. Lawrence
in the 1700's shows us everyday hardships and pleasures. With the boy,
Francois, we learn the roles of a priest, a soldier, a voyageur, and an
habitant in building New France.
Healthy Feet ( 1 reel)
X-ray and animation help explain the structure of the feet, while slow-
motion photography shows the function of each part in motion.
Prevention of diseases and other dangers through care of the feet is
stressed.
Healthy Skin (I reel)
Animation explains the function and structure of the skin and is utilized
to examine pores, sweat glands, oil glands, blood \essels. nerve endings
and other parts.
OF IMPORTANT SUBJECTS
FOR PRIMARY GRADES:
V\'oodland Indians of Karly America (1 reel)
The daily life of a Chippewa family prior to European influence is
observed during a turkey hunt, harvesting the staple food, wild rice,
fishing in the lake, and gathering at the wigwam for the evening meal.
Eaih of these films is available in your choice of either color or black
and-white.
WRITE FOR PREVIEW . . .
if you are considering purchase, use Ihe coupon to request preview prints
of the films of your choice; or to request a list of Coronet film libraries—
if you are interested in rental.
CORONET FILMS
The SewesJ anti Finest in Educational Films
Coronet Building, Chicago 1, Illinois
CORONET FILMS
Department ES 958
Coronet Building, Chicago 1, Illinois
D Please send a complete list of Coronet films including descrip-
tions. □ Please send me without charge preview prints of the
films I have checked: D English History: Absolutism and Civil
War n English History: Restoration and Glorious Revolution
n Colonial Family of New France D Healthy Feet D Healthy
Skin □ Woodland Indians of Early America
Q 1 am interested in renting these films. Please send me a list
of Coronet film libraries.
Name-
School or Organization.
Address.
City
_Zone Stale_
EdScreen & AV Guide — September, 1958
447
LIGHT CONTROL DRAPERIES
ARE AVAILABLE IN
AHRACTiVE PRINT DESIGNS
?.
INCORPORATED
Dept. A.V.
1822 East Franklin Street
Richmond 23, Virginia
Add beauty and warmth to any
room with LuXout Light Control
draperies . . . and in seconds,
convert it into an audio visual
room.
LuXout, the pioneer in the light
control field again leads the
way by offering draperies in
vinyl prints that are:
• Now available in trans-
lucent, opaque, plus the
exclusive "Dim-Out" ma-
terials
• Permanently flame
resistant
• Inexpensive to maintain —
no dry cleaning
• Fade proof
• Fabricated with the ex-
clusive "GREEK KEY"
seam for extra durability
• Custom designed in a wide
assortment of sizes, colors
and designs
• Lower in cost than most
other forms of light control
Free brochure and color
samples available on re-
quest. Contact
EDUCATIONAL
& AUDIO-VISUAL GUIDE
Founded
in 1922
by
Nelson L. Greene
Sept., 1958
Volume 37, Number 9, Whole Number 367
IN THIS ISSUE
(CJu
itoriat
462 OUR GREATER OPPORTUNITY
^.
rticleS
464 NEW SYSTEM IMPROVES SERVICE
at University of Washington
466 SAFETY ASPECTS OF A-V-EQUIPMENT — Richard H. Lucas
468 VISUALIZING CHICAGO'S VISUAL EDUCATION STORY —
James P. Fitzwater
470 SCHOOL FILMS FOR HOMEBOUND PUPILS — Marion Strauss
2),
450
452
454
474
478
481
484
487
•Imenti
'epartmen,
ON THE SCREEN
THE READER'S RIGHT — Letters to the Editor
HAVE YOU HEARD? — News About People, Organizations, Events
EVALUATION OF NEW FILMS — L. C. Larson, Carolyn Guss
NEW FILMSTRIPS — Robert Church, Walter Pilditch, Harold Ward
SOUND ADVICE — About Audio Materials and Equipment
Max U. Bildersee
CHURCH DEPARTMENT — William S. Hockman
AUDIO-VISUAL TRADE REVIEW
Kyther Zreulurei
458 HELPFUL BOOKS
460 1958 NAVA CONVENTION STORY
472 INDUSTRIAL FILM A-V EXHIBITION
486 NAVA EXHIBIT SHOWS GROWTH & CHALLENGE
494 INDEX TO ADVERTISERS
■ Wm. F. Kruse
Inside Back Cover — TRADE DIRECTORY FOR THE AUDIO-VISUAL FIELD
CATIONAL
lATION
OF
MlMKtfl
HATIO»«l
AUDIO/
BUSINESS & EDITORIAL ADDRESS: EDUCATIONAL SCREEN & AUDIO-VISUAL GUIDE.
2000 Lincoln Pork West BIdg., Chicago 14, Illinois. Contents indexed in the Wilson Educa-
tional Index. For microfilm volumes, write University Microfilms, Ann Arbor, Michigan.
SUBSCRIPTION PRICE (U.S. currency or equivalent): Domestic — S4 one year, $6.50 two
years, $8 three years. Conadion and Pon-Americon — 50 cents extra per year. Other for
eign — $1 extra per year. Single copy — 45 cents. Special August Blue Book issue — $1.00.
CHANGE OF ADDRESS should be sent immediately to insure uninterrupted delivery ot
your magazine. Allow five weeks for change to become effective.
EDUCATIONAL SCREEN & AUDIO-VISUAL GUIDE is published monthly by Educational
Screen, Inc. Publication office, Barrington, Illinois; Business and Editorial Office, 2000
Lincoln Park West BIdg., Chicago 14, Illinois. Printed in the U.S.A. Re-entered as
second-class matter October, 1953 at the post office at Barrington, Illinois, under the
Act of March 3, 1879.
ENTIRE ISSUE COPYRIGHT 1958 BY THE EDUCATIONAL SCREEN, INC.
448
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Again, the famous School Master series offers educators
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750 or the new 500 you are assured of the greatest bril-
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creased brilliance— coupled with other famous School
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Whether you select the 750, 750RC, 500 or 500RC,
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The School Master 750RC and 500RC provide facility
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The School Master 750 is priced at $99.50; the 750RC
at $134.50; the 500 at $84.50; and the 500RC at $119.50.
The projector illustrated shows the accessory Rewind
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sories, please write: Dept. ES-98, Graflex, Inc., Roch-
ester i, N. Y. A subsidiary of General Precision
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and are subject to change without notice.
ORAFLEX
CORPORATION
EdScreen & AV Guide — September, 1958
449
Q
A
where would I
get color slides of
the world's art
of every era?
from the
educator-
recommended
archives of the
AMERICAN LIBRARY
COLOR SLIDE CO.!
y/ 14,000 Master Slides of the
World's Art in Color.
250,000 Color Slides in stock
for immediate delivery.
V Slides mounted in glass and
labeled, in paper mounts, or as
unmounted film. (For economy
buyers who mount their own, we
supply film cut to fit any 2" x 2"
mount or mask.)
V' Selection Service: you may
obtain unmounted Color Slides
which you are invited to examine
before placing your order.
V Unique variety of "survey
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\/ Free quality Slide Projectors
given with "collection" purchases.
On the SCREEIT
Art Compendium
Color Slide Index
SPECIAL
INTRODUCTORY OFFER!
This new Art Compendium & Color Slide
Reference Index contains 24 individually
bound brochures covering 14,000 subjects,
the world's monumental works of art
from the Old Stone Age to the present.
Compiled by art historians alphabetically
and chronologically by classification . . .
it*s a "must" for everybody and anybody
interested in art education, appreciation
and creation! Complete set plus hand-
some binder (a $2 value) and free sample
slide - all for just $5! Limited offer, write
today!
American Library Color Slide Co., Inc.
Dept. K, 222 W. 23rd Si., NYC II
D Please send complete Art Compendium
Set, sample slide, and special binder —
n I enclose $5
n Bill me for $3 plus postage
D Please send me further information on
your ait slide service.
NAME.
iNsnnmoN
ADDRESS
CITY ZONE. . .STATE.
Cover: "Picture Window"
"I'he cover - photo this month was
lifted from an article by Marion Strauss
on page 470 that describes the wonder-
ful work the Volunteer Film .Associa-
tion in St. Louis is doing for home-
bound pupils. The VFA began as a
coiniminity organization but its value
and importance were recognized by the
St. Louis Educational System and the
two now work in close harmony to
bring class-room instruction to home-
bound students. It is anotlier splendid
example of tlic strides .\udio-Visuals
are making in improving .American
education.
Chicago's A-V Story
No one is more qualified to present
Chicago's own Audio-Visual story than
James P. Fitzwater, Director of Visual
Education of the Chicago Public
Schools. He tells it here in an article
on pages 468-69. The article describes
a 55-min. presentation that has been
termed by the city's visual experts, an
"extravaganza" on the educational use
of visual materials. The program re-
quires the use of three 6x8-ft. screens
set in a curve similar to a modified
cinemascope arrangement so that three
pictures may be projected simultane-
ously. Presentations of the program
have been given for the teachers in
the Americanization program in the
Chicago schools and various PT.A
groups in the city. The article is
packed with material for study and
possible emulation.
In Defense of Education
The National Defense Education
.Act of 1958 that is on the way to be-
coming law, is discussed in Paul Reed's
editorial on page 462. This will be of
vital interest to anyone involved in the
use of audio-visuals in education;
those in the teaching profession as
well as industry. Paul Reed has done
a nice job of boiling this law down to
essentials so it will be comprehensible
reading for e\eryone.
Editorial Staff Change
With this September issue of Edu-
cational SCREEN, 1 say goodbye to
all those in the .A-V Educational field
and turn my desk and its duties over
to another. .Miss Enid (Micky) Stearn
will take my place here, while I go on
to broaden iny scope in the business
end of audio-visual activities, rather
than the educational. I have enjoyed
this connection and all its associations
and many of the friends I have made
I expect to see again at future A-V
Conventions. I hope that all of you
who have been so kind and helpful
and cooperative with me, will tender
the same courtesies to my successor for
I am sure she will do her level best to
merit it; she comes well qualified to
take over this work. So I will not really
say goodbye, just hasta la vista. May
we meet again.
GM
EDUCATIONAL SCREEN & AVGUIDE
EDITORIAL STAFF
PAUL C. REED, Editor. GAIL MARTIN, Man-
aging Editor. WILLIAM S. HOCKMAN, Editor
for the Church Field. L. C. LARSON and
CAROLYN GUSS, Editors for Film Evaluations.
MAX U. BILDERSEE, Editor for the Audio
Field. PHILLIP LEWIS, Technical Editor. ROB-
ERT CHURCH, WALTER PILDITCH, and
HAROLD WARD, editors for New Filmstrips.
BUSINESS STAFF
K- S. GILLETTE, Publisher. MARIE C. GREENE,
WILLIAM LEWIN, Associate Publishers. JOSE-
PHINE H. KNIGHT, Business Manager. PAT-
RICK A. PHILIPPI, Circulation Manager. WIL-
MA WIDDICOMBE, Advertising Production As-
sistant.
Advertising Representotives
WILLIAM LEWIN, 10 Broinerd Road, Summit,
N. J. (Crestview 3-3042)
WILLIAM F. KRUSE, 2000 Lincoln Park West
BIdg., Chicago 14, III. (Bittersweet 8-5313)
EDITORIAL ADVISORY BOARD
JAMES W. BROWN, School of Educotion, San
Jose State College, California
EDGAR DALE, Heod, Curriculum Division, Bu-
reau of Educational Research, Ohio State
University, Columbus
AMO DE BERNARD 1 5, Assistant Superintendent,
Portland, Oregon, Public Schools
MARGARET W. DIVIZIA, Supervisor in Charge,
Audio-Visual Education Section, Los An-
geles City Schools, Los Angeles, California
W. H,. DURR, Supervisor, Bureau of Teaching
Materials, State Board of Education, Rich-
mond, Virginia
CHARLES F. HOBAN, Project Big Ben, Univer-
sity of Pennsylvania, Philadelphia
EMILY S. JONES, Executive Secretary, Educa-
tional Film Library Association, New York
City
F. EDGAR LANE, Supervisor, Instructional
Materials Department, Board of Public In-
struction, Dode County, Florida
F. DEAN McCLUSKY, Professor of Education,
Head of Audio-Visual Education, Univer-
sity Extension, University of Colifornio of
Los Angeles
SEERLEY REID, Chief, Visual Education Service,
U. S. Office of Education, Washington
CHARLES F. SCHULLER, Director, Audio-Visuol
Center, Michigan State College, East Lan-
sing, Michigan
ERNEST TIEMANN, Director, Visual Instruction
Bureau, Associate Professor, Division of
Extension, The University of Texas, Austin
DON WHITE, Executive Vice President, Na-
tional Audio-Visual Association, Fairfax,
Virginia.
450
!
' 'Id
.196|
^^-^^^^^^1
I
OVER THE YEARS
Flexalum Audio-Visual blinds
will be your most economical,
most practical
classroom window covering!
Flexalum A-V Blinds give you everything from full
daylight (without glare) to "projection" darkness —
yet they cost less to install than any combination of black-
out and conventional window covering. What's more, they
cost less to maintain, too. Flexalum's special spring-tempered
aluminum, wipe clean plastic tape and nylon cord give
years of trouble-free service. (That's certainly a comfort
in these days of ever-increasing maintenance costs.) And,
the greater number of slats per blind, special tape construc-
tion and light trap channels enable you to turn any class-
room into a dark auditorium at the flick of a cord. Less light
comes in . . . less money goes out — with Flexalum A-V
blinds . . . sold with a written five year guarantee by
Hunter Douglas Aluminum Division of Bridgeport Brass Co.
If
4
«
■
^
AUDIO-VISUAL
BLINDS
Hunter Douglas Aluminum Corp.
405 Lexington Ave., New York 17. N. Y.
I am interested in getting (at no obligation) Q specification data
Q cost estimates on Flexalum* Audio- Visual Blinds
ES 9-5S
NAME . .
TITLB
(PiMM Prtol)
CITY.
STATE
EdScreen & AV Guide — September, 1958
451
The reader's right
S«nd letters to EdSCREEN Gr AVGUIDE, 2000 Lincoln Pork West, Chicogo 14
Editor's note: Paul Reed's editorial
in the June, 1958 issue of ED.
SCREEN has drawn interesting re-
sponse. The following letter is being
pa.ssed on to readers as being indica-
tive of the type of correspondence
LOF has received since the editorial
was published. The advertisement in
question appeared in the April, 1958
issue of School Management, pages
53-56.
Libbey-Owens-Ford Glass Co.
Gentlemen:
Please register my complaint against
some of your recent advertising in a
school journal with national distribu-
tion. This advertising deals with day-
light in classrooms.
One of my chief problems now is
daylight in classrooms — TOO MUCH
D.AYLYIGHT!
Now I am in favor of daylight in
classrooms but not as much daylight
as possible. Moreover, the daylight in
classrooms should be subject to easy
control by the teacher at all times.
Such control should be inexpensive to
provide.
Let's consider a specific school build-
ing — a new school building — a not
yet used school building; but it's obso-
lete!
The classrooms in this building have
vast expanses of glass on the upper
two-thirds of the exterior walls — lots
of daylight. High-priced shades have
been installed to partially control the
daylight.
The addition of opaque drapes
(plastic or fabric) to cover this glass
area would probably reduce the light
in the classrooms to a level which
would enable the teachers to use pro-
jected teaching materials such as films,
filmstrips, slides, and flat pictures, the
flat pictures being projected with that
very useful piece of equipment, the
opaque projector.
Yes, the drapes would reduce the
daylight through the glass in the ex-
terior walls, but — the upper third of
the interior walls is also glass, and
there are skylights in the roof of the
corridors!
WHEELIT Makes it easy/
More maneuverable
Saves heavy lifting
Locks securely for projection
With WHF.KMT on the job, all the difficulties
of handliiif; projection equipment are solved. It
steers around corners, goes up and down stairs,
and handles heavy equipment safely and with
ease. Is it any wonder that 49 out of 50 California
audio- visual coordinators voted WHEELIT the
best after a competitive demonstration?
Illustrated:
Folding Wheelit
C-402 (right) on
steps. Fits easily
into small storage-
areas or car trunk.
Non - Folding
Wheelit 4 102
(left) for interior
transportation and
stationary use.
Two Additional Wheelits
Now Ready!
—the industry's most complete line
Two additional models, just announced, complete
our line, including the 41-inch high level WHEFLIT,
ihc 33-inch medium height and 25-inch low level
mixlels, all with two platforms. All-steel construc-
tion (except platforms). Precision workmanship,
Chromat finish. Heavy straps. Dependable locking
device. (;ood balance. Formica-top wooden plat-
forms absorb sound, eliminate vibration.
For informal ion and prices, consult
your supply dealer or write Dept. ES
GRUBER PRODUCTS CO.
Toledo 6, Ohio
Thus the interior walls will also
need opaque drapes, and the skylights
will need blinds. But none of these
needed drapes have been considered
necessary by the builders and are not
likely to be provided soon — if ever.
This building can not be used satis-
factorily for teaching with modern
tools of instruction such as audio-vis-
uals or television. The building is
obsolete. \o doubt this situation could
l)e found thousands of times across
the country with local variations.
I suspect that the designer of this
I)uilding was oversold on glass. I sus-
pect that his client knows little about
school building design and use. I fur-
ther suspect that your company and/or
its advertising agency knows little
about school building design and use.
Yet you are trying to influence the
client and his architect with opinions
thinly disguised as fact.
Further, it appears that none of
those just mentioned above knows
much about modern teaching. Or else
knowing, they choose to ignore.
Has your company ever asked teach-
ers what they would like in school
buildings? Do architects ask teachers
what they prefer as regards their
teaching ENVIRONMENT AND
D.\YLIGHT? Has your company or
its advertising agency consulted such
school people as principals, superin-
tendents, audio-visual directors?
I think not, and I ask, Why not? I
think they should.
Very truly yours,
William F. Daniels
Audio-Visual Coordinator
Crown Point (Indiana) Schools
We Thank You, Twice!
I just had to write you concerning
the July issue of SCREEN. It is a won-
derful publication and makes for en-
joyable reading from cover to cover.
I believe that this kind of approach
will be appreciated by all.
Philip Lewis
Director, Bureau of Instructional Materials
Hoard of Kducation
Chicago, 111.
Your July Convention issue carries
the real feeling of what the Conven-
tion is and docs.
I believe this issue is a real service
to the audio-visual field and cannot
help l)ut aid in the task of building
better use of modern teaching-learning
tools.
Don White
Executive Vice-President
National Audio-Visual Association
Fairfax, Va.
452
EdScreen & AV Guide — SeDtember, 1958
NE^v
NEV\^
^v
S'^'*^-^'4
NE\V
'^i'lfj/v^^
FOR LIGHTED ROOM PROJECTION
Of vital importance to all users of audio-visual
aids is this new and different kind of "lenticu-
lar" screen surface — the result of more than
7 years research and development work by
leading optical engineers and physicists.
Actual tests have definitely proven that this
surface is extremely effective for projecting
in undarkened or even lighted rooms where
no extreme or unusual ambient light condi-
tions prevail.
RADIANT
TESTS PROVE
Special electronic testing equipment is used to
check the efficiency of all reflective surfaces by
Radiant's engineering staff. This equipment
measures accurately light gain (brightness),
percentage of fall-off, quality of reflection, and
other factors vital to good projection results. The
new Radiant "lenticular" surface has been sub-
jected to these exacting tests with the following
findings:
I Radiant "lenticular" Screens showed a very
high brightness gain with a minimum of
fall-off at sides.
2 Radiant "lenticular" Screens provide in-
creased brightness to an area 45° to each side
of axis, thus offering a 90° good viewing area.
3 Radiant "lenticular" screen surface reflects
colors with increased vividness and greater
contrast.
RADIANT
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EdScreen & AV Guide — September, 1958
THERE ARE MORE THAN 100,000
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over a wider viewing area.
This surface is fungus and
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. . . screen surface is available in sizes from 37" x 50" through
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extreme height adjustability, and many other features.
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Please rush me FREE sample swatch of new Radiant
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this new type of projection screens.
Name—
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453
News about people, organizations, events
Have you heard ?
Summer Conference at ISNU
"Educational Limitations and Ad-
vantages of Closed Circuit T.V." was
the theme of the third final day of
the annual summer conference at Illi-
nois State Normal University July 17,
with Dr. Harold Wigren, N.E.A. con-
sultant on T.V., as speaker, and Dr.
Paul Wendt of Southern Illinois State
University and William F. Kruse
among resource personnel invited by
university president Dr. Robert G.
Bone. Dean .\rthur H. Larsen, ISNU
vice-president, chaired the all-day ses-
sion, which included demonstrations
at the university's new closed circuit
installation, and the showing of nu-
merous NET kinescopes.
The basic installation of one camera
chain came out of Dr. "Line" Miller's
regular audio-visual budget but Dr.
Vernon L. Replogel, superintendent
of the university's laboratory (Met-
calfe) school, gave generously of his
own budget so that the initial installa-
tion includes three Dage cameras, a
Holmes 16mm TV projector, a Spin-
dler-Sauppe selectro slide projector, a
Multiplexor, a Singer large screen TV
giving a 12 ft. X 9 ft. picture rear-
projected on a Commercial Picture
Projection "Fold-fast" screen, a Per-
kins-Elmer zoom assembly and con-
trol, .'Kmpcx tape recorder 601-620,
Shure Unidyne microphone, Dage kine-
reproducer with 5" tube and a Berndt-
Bach .Auricon camera, and tripods,
dollies, 5,000 watts of illumination
and other accessories from Camera
Ec]uipmcnt Corporation.
The university is approaching the
uses of this set-up in an experimental,
flexible, open-minded attitude. Its
"Educational TV Research Commit-
tee" includes, besides .AV Director Mil-
ler and Dean Larsen Dr. Robert H.
Moore (chairman), Miss Mary Rozun
(classroom teacher). Dr. Chris A. De-
Young, retiring head of the Depart-
ment of Education and Psychology.
Iowa State Holds A-V Exhibit
The .\-V Archives of the Depart-
ment of Audio-Visual Instruction,
N.E..^., has been presented with an
antique Zoetrope and approximately
100 "moving picture" bands which,
mounted in the spinning rim of this
"Wheel of Life," were viewed through
slits and seem to move. This early
ancestor of the motion picture is the
454
gift of Eric Johnston, president of the
Motion Picture .Association of .Ameri-
ca. It was made part of an exhibition
of audio-visual education history on
display at the State University of Iowa
during July and .August. Other recent
accessions include a complete micro-
film file of Educatiofial Screen ir A-V
Guide for the past eight years; the
8th War Loan Report on 16mm film
distribution (personal copy from the
late Merriman Holtz); 28mm Pathe-
scope Library film on "Potato Har-
vest;" MMM Demonstration Tape for
Teachers: 1947 ANFA Yearbook; 1931
University of Colorado film catalog;
an early 22mm motion picture and
slide projector invented by Thomas
.A. Edison; a 28mm projector manu-
factured by the Victor .Animatograph
Company, the gift of Mr. Sam Rose,
former president of that company,
and approximately 100 other printed
materials. Anyone having materials
thought suitable for archive preserva-
tion should send details to the .Ar-
chivist, Wm. F. Kruse, Ingleside, 111.
Korea to Have Training in
Motion Picture Production
Syracuse University's Audio-Visual
Center has been awarded through the
university's Research Institute a two-
year contract by the International Co-
operation Administration for improv-
ing mass communication techniques
in the Republic of Korea.
The project will be coordinated by
Dr. Don Williams, director of the
Audio-Visual Center, with the coopera-
tion of the Korean government.
.Announcement of the contract was
made by Dr. Williams who said, "The
project will be centered on training
Korean nationals in motion picture
production so that they will be able
to utilize the motion picture for mass
instruction in the areas of agriculture,
health antl education."
American Film Festival
.\ new .American Film Festival to
show the best films and filmstrips in
many fields will be held in New York
City from April 1 through 4, 1959, it
was announced by Elliott H. Kone,
President of the Educational Film Li-
brary .Association and Director of the
Yale University .Audio Visual Center.
I'he Festival is expected to attract
several hundred entries in the educa-
tional, cultural, religious, medical, and
industrial fields. The event will be
held in the Statler Hotel in New York
City. Sound and silent filmstrips and
16 millimeter films will be screened
and judged by panels of film jurors
selected on a nationwide basis. Blue
Ribbon Awards will be presented to
approximately 25 category winners.
The .American Film Festival is an
expansion of EFL.A's long-established
program of film appraisal and evalua-
tion. .Although more than 3600 films
have been rated by EFL.A's Evaluation
Project, the Association has not pre-
viously made awards. However, the
lack of any national non-theatrical
film festival in the past two years has
been felt by both producers and users,
and many requests liave been made
that EFLA conduct such a Festival.
Any non-theatrical films and film-
strips released in the United States
during the calendar years 1957 and
1958 will be eligible for awards in the
1959 Festival. Entry blanks are avail-
Top shelf:
Pictures
for
Zoetrope
"Wheel
of
Life."
EdScreen fr AV C.\\\Ae
Bottom shelf: L to R.
Foreground: more pic-
tures for Zoetrope. Back-
ground : first model
16mm Victor Projector.
Center: Zoetrope. Right
background: case for Ki-
netoscope (Edison). Right
foreground: Edison 22mm
Kinetoscope.
^pntomhpr 1 QSR
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on-the-spot as easily as this . , .
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Place original and Ozalid paper to-
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DEVELOP
Process exposed negative and positive
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PEEL APART
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originals, it's even simpler!
New Ozalid* Projecto-Printer Kit
Simple, speedy way to make trans-
parencies for overhead projection
There's no more need to be a photographic
technician in order to prepare your own trans-
parencies for overhead projection. With Ozalid
"do-it-yourself" Projecto - Printer Kit, anyone
can prepare on-the-spot transparencies from
visual materials contained in textbooks, manu-
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can get dozens of new visual effects and colors,
A Division of General Aniline
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portable.
Ozalid has set up a nationwide network of
visual aids dealers to assure you of helpful advice
and fresh materials. For the name and address
of your nearest dealer, plus informative litera-
ture, mail coupon below.
Ozalid, Dept. 1-9
Johnson City, N. Y.
Please send literature on "Projecto Printer" and
name of nearest dealer.
Name , - —
Organization
Address .
City
State_
EdScreen & AV Guide — September, 1958
455
able from Miss Emily Jones, Admin-
istrative Director of EFLA, 250 West
57 Street, New York City 19, and must
be returned by midnight, January 20,
1959.
Bob Jones University
Produces Festival Film
"The Flying Angel," a color short
subject produced by Unusual Films of
Bob Jones University, was selected as a
United States entry in the 1958 Edin-
burgh, Scotland Film Festival held
August 24 to September 14th. The film
was chosen by the Committee on Inter-
national Non-Theatrical Events (CINE)
of the Department of Audio-Visual In-
struction, National Education Associa-
tion. "The Flying Angel" also repre-
sented the product of American col-
leges and universities at the Cannes
Film Festival and the Paris Conference
of the International Congress of Mo-
tion-Picture and Television School Di-
rectors, in May. The film describes the
motion-picture production and train-
ing facilities at the "World's Most Un-
usual University" and was produced by
cinema students under the supervision
of the professionally trained faculty
and staff of Unusual Films.
Newsworthy Notes
Indiana University's color film, "The
Legislative Process," is one of four be-
ing shown in the U.S. pavilion at the
Brussels Worlds Fair to explain the
.American system of democratic gov-
ernmenL
"Films and Television in Industry
and Education" is the theme of the
84th Semi-.\nnual Convention of the
Society of Motion Picture and Tele-
vision Engineers, to be held in Detroit,
October 20-24. C. E. Heppberger, Na-
tional Carbon Co., is program chair-
man; Kenneth M. Mason, Eastman Ko-
dak, is in charge of the equipment ex-
hibit. Nontheatrical production will
be considered in t>oth industry and ed-
ucation application, there will be ses-
sions on sound recording, studio light-
ing, television practices, and 16mm
intermediate color negative.
The Wisconsin State Historical So-
ciety has set up a "Mass Communica-
tions History Center" at its headquar-
ters in Madison. It covers press, radio,
television, movies and public relations,
and to some degree parallels the A-V
Archives collections at Iowa City. .An
exchange of catalogs is planned.
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L 0. DRAPER SHADE CO. sp°cela°n'd,'?nd
School and College sessions of the
46th National Safety Congress and Ex-
position will be held in Chicago
Oct. 20-24 at the Morrison Hotel. In-
formation may be obtained from
Wayne P. Hughes, director. School
and College Div., National Safety
Council, 425 N. Michigan Ave., Chi-
cago 11, 111.
The Frank Spindler Graduate
Scholarship in .Audio -Visual Educa-
tion, sponsored by Encyclopaedia Brit-
annica Films, Inc., in memory of its
Virginia field representative, Frank
Spindler, who died in an auto acci-
dent in 1956, has been awarded by
the University of Virginia to Mr. Paul
Spencer Flynn, of Oakton, Va. This
is the second year the university has
been given this .A-V education grant.
The Audio Visual Coordinators .As-
sociation of Minnesota in cooperation
with the State Department of Educa-
tion, held an .Audio Visual Leadership
conference at the M. I. Smith ranch
on Clearwater Lake near Chisholm,
Minnesota. This is the first conference
of what is planned to be an annual
affair. The Conference is designed to
be a training and planning seminar
that will encourage activities and de-
velop goals for the State .AV Program.
The new officers for the 1958-59 year
are Dudley Parsons, AV Director Min-
neapolis Schools, President; Curt Leh-
man, AV Director South St. Paul
Schools, Vice President; and Wesley
Grabow, .AV .Materials Advisor Uni-
versity of Minnesota, Executive Sec-
retary-Treasurer.
Film Industry Loses Leader
Dr. David |. (ioodiuan, president of
David J. Goodman, Inc., 245 Fifth
.Avenue, N. Y., producers of still film-
strips used as visual aids in education,
died .August 20th in Maimonides Hos-
pital at the age of 45. He had been ill
for nine weeks.
Dr. Goodman held B.A., M.A. and
Ph.D. degrees from the New York
University and was educational super-
visor to an audio-visual project of the
City Board of Education. His life had
been active and very productive. He
was executive director of Foley & Ed-
monds, producers of educational still
films, and subsequently headed the
audio-visual division of Popular Sci-
ence Publi.shing Co. He was to later
enter independent film-strip produc-
ing and throughout the balance of
his life contributed much to the ef-
fectiveness of pictorial aids when used
in teaching safety education to ele-
mentary school pupils.
456
EdScreen & AV Guide — September, 1958
Sound fills the classroom from RCA Victor
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were attending a performance on the spot. Sound from an
RCA Victor Stereo-Orthophonic High Fidelity "Vietrola"
System surrounds every listener. And the low cost of these
instruments is every bit as amazing as the fabulous quality
of their performance.
Make this your school's year for the most wonderful sound in
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a full brochure on all the many new models, as well as conven-
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for your copy.
Mark XII . . . handsome 3-speaker consolette.
New 2-in-l "Supercharged Chassis" with legs
included. Choice of attractive grained finishes
on laminated hardwoods.
Mark XIII ... a deluxe portable with 3-speaker
Panoramic Sound System. New "Living
Stereo" tone arm. Four-speed "Floating
Action" record changer. Durable, lightweight
case. RCA Victor Auxiliary Speakers available.
Mark VIII . . . big console quality from 4
speakers. New "Living Stereo" tone arm with
diamond stylus. Available also with AM-FM
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Radio Corporation of America, Camden, N. i.
Please send my RCA Victor Stereo-Orthophonic High Fidelity
"Victrolo" brochure right away.
NAME-
ADDRESS-
CITY
-ZONE STATE.
EdScreen & AV Guide — September, 1958
457
Advert lie merit
HELPFUL BOOKS
AUDIO-VISUAL METHODS IN
TEACHING: REVISED AND EN-
LARGED. By Edgar Dale. 544 pp.
Illustrated; and with 49 full-color
plates. Henry Holt and Co., 383
Madison Ave., New York 17, N. Y.
$6.25.
THE AUDIO-VISUAL EQUIPMENT
MANUAL. By James D. Finn. Pub-
lished under the general editorship of
Edgar Dale. 384 pp. 1400 illustra-
tions. Henry Holt and Co., 383 Mad-
ison Ave., New York 17, N. Y.
$9.50.
AUDIO-VISUAL MATERIALS: THEIR
NATURE AND USE. Revised Edition.
By Walter Arno Wittich and Charles
F. Schuller. 570 pp. 249 Illustrations,
14 Color Plates. Harper & Brothers,
49 E. 33rd St., New York 16. N.Y.
1957. $6.50.
EDUCATORS GUIDE TO FREE FILMS.
Compiled and Edited by Mory Foley
Horkheimer and John W. Diffor. Edu-
cational Consultant, John Guy Fowlkes.
18th Annual Edition, 1958. Educa-
tors Progress Service, Dept. AVG,
Randolph, Wis. $7.00.
EDUCATORS GUIDE TO FREE SLIDE-
FILMS. Compiled and Edited by Mary
Foley Horkheimer and John W. Diffor.
Tenth Annual Edition, 1958. Educa-
tors Progress Service, Dept. AVG,
Randolph, Wis. $6.00.
EDUCATORS GUIDE TO FREE TAPES,
SCRIPTS, AND TRANSCRIPTIONS.
Compiled and Edited by Walter A.
Wittich, Ph.D., and Gertie Hanson
Hoisted, M.A. Fourth Annuel Edition,
1958. Educators Progress Service,
Dept. AVG, Randolph, Wis. $5.75.
MANUAL OF AUDIO-VISUAL TECH-
NIQUES. By Robert de Kieffer ond
Lee Cochran. 220 pages. 1955. Pren-
tice-Hall, Inc., Englewood Cliffs, New
Jersey, $3.75.
STANDARDS OF PHOTOPLAY AP-
PRECIATION. A Course of Study in
Photoplay Appreciation, Including a
Photoplay Approach to Shokespeore.
By William Lewin and Alexander
Frozier. Illustrated. Educotional &
Recreotionol Guides, Inc., 10 Broinerd
Rood, Summit, New Jersey. $4.75.
A WINDOW TO THE CHILD'S MIND
— Alpork's New Educational Hand-
boak by Dorothy R. Luke, 268 pp.
The first authentic analysis of Helen
Parkhurst's recorded interviews with
children. An indispensable guide for
teachers. 1955 Storbridge Publica-
tions, P.O. Box 574 Grand Central
Station, New York 17, N.Y. $3.50.
People in the News
New York, N. Y.: A. John Piatt was
recently made Manager of Audio-Vis-
ual and Sound Sales at Radio Corpora-
tion of America, according to a state-
ment made by M. J. Yahr, Manager,
Audio Products Sales, RCA Industrial
and Audio Products Department. In
his new position, Mr. Piatt will have
charge of the sale of audio-visual prod-
ucts. Before his appointment to the
new post, Mr. Piatt was Manager of
Theatre Equipment Field Sales. He is
also advisory member of the Standards
Committee, Division of Audio-Visual
Instruction. National Education Asso-
ciation, and a member of the Society
of Motion Picture and Television En-
gineers.
Salt Lake City, Utah: J. R. Morton,
dean of the University of Alabama Ex-
tension Division, has been named the
new president of the National Univer-
sity Extension Association, succeeding
Ernest E. McMahon of Rutgers Uni-
versity, New Brunswick, N. J. Mr.
Morton, active in NUEA affairs for the
past decade, has been with the Univer-
sity of Alabama since 1944. He holds
degrees fiDm Southwest Texas Teach-
ers College, University of Texas and
Columbia University. The NUEA has
78 member institutions across the na-
tion, all dedicated to the extension of
campus facilities and personnel to
serve the people.
Syracuse, N. Y.: Dr. Don Williams,
former director of the Syracuse Univer-
sity Audio-Visual Center, was elected
■ co-vice president of the International
Congress of Schools of Cinema and
Television, at the last general assembly
held in Paris recently. Formal approval
of Dr. Williams' election came from
the national schools of cinema, repre-
senting 14 countries, that hold mem-
berships in the Congress. Sharing the
office of vice president with Dr. Wil-
liams is Alexander Groshev, director
of the National Cinema Institute,
Moscow.
Wilmette, Illinois: Maurice B.
Mitchell, president of Encyclopaedia
Britannica Films, Inc., was awarded the
honorary degree of Doctor of Laws at
the summer commencement of the Uni-
versity of Denver by Chancellor Ches-
ter M. Alter. The citation, accompany-
ing the degree, praised Mitchell for
"his creative, forceful and dynamic
stewardship in the increasingly vital
field of audio-visual teaching" and his
"myriad contributions to the commu-
nications industry." Major recent ac-
complishments of Britannica Films un-
der Mitchell's direction have been the
creation, for the first time in educa-
tional history, of complete courses on
film. A 162-page lecture and demonstra-
tion filmed course in elementary phys-
ics, produced by Britannica Films, will
be used in more than 500 high schools
across the nation this year.
Chicago, Illinois: Ralph Creer of
Chicago, was one of less than six Amer-
icans invited to speak at the Interna-
tional Film Festival in Edinburgh, Scot-
land, in August. Mr. Creer, who is
Director of Motion Pictures and Medi-
cal Television of the American Medical
Association addressed an audience of
health educators and motion picture
producers on the subject of "The Use
of Health Films in the United States."
He also addressed the faculty of the
University of Edinburgh School of
Medicine on "Motion Pictures and
Television in Medical Education." Fol-
lowing this, he conferred with the
motion picture committee of the Brit-
ish Medical Association in London and
with members of the medical section
of the International Scientific Film
.Association.
Opelika, Alabama: Robert Sackman,
vice-president and general manager of
Ampex Corporation, Redwood City,
Calif., was recently made a member of
the board of directors of ORRadio
Industries, Inc., it was announced by
J. Herbert Orr. founder and president
of ORRadio.
Mr. Sackman is the second Ampex
official to be elected to ORRadio's
board; George I. Long, Jr., Ampex
president, was for the past year an
ORRadio director.
ORRadio, as a leading manufacturer
of magnetic recording tape and .Am-
pex, as a leading manufacturer of
magnetic recording equipment, recent-
ly joined forces with Ampex acquiring
27% interest in the Alabama firm.
Calendar of Coming Events
Oct. 1-4-PSA Silver (25th) Anniver-
sary Convention, Philadelphia, Pa.
Oct. 14-17— National Association of
Educational Broadcasters, 34th an-
nual Convention, Omaha, Neb.
Oct. 20-24— National Safety Congress
and Exposition, Morrison Hotel,
Chicago, 111.
Oct. 20-24-SMPTE 84th semi-annual
Convention, Detroit, Mich.
Nov. 21-22-San Diego (Calif.) State
College, annual fall A-V conference,
Audio-Visual .Association of Cali-
fornia, Southern Section, Gladys
Rohrbough, Executive-Secretary, 801
S. Lorena St., Los Angeles 23, Calif.
April 1-4, 1959— American Film Festi-
val, New York City
458
EdScreen & AV Guide — Seotember 1958
PHOTOPLAY FILMSTRIPS
Prepared by William Lewin, Ph.D.
The Vikings — In full color, 47 frames,
based on the Kirk Douglas production.
$7.50.
Knights of the Round Toble — A set of
two filmstrips. Part One, 25 frames,
explains the background of the story,
its theme, its significance as an early
attempt to organize a league of nations
ond how the United Nations Security
Council is the Round Toble of today.
Part Two, 28 frames, tells the colorful
story of the great legend, based on the
M-G-M photoplay. $7.50.
A Lesson in Mythology — Explains
Andromeda, the Minotaur, Iphigenio,
etc., based on M-G-M's The Living Idol.
25 frames, color. $7.50.
The Gloss Slipper — The charming fairy
tale of Cinderella, told in a new way,
based on the M-G-M photoplay. 36
frames in full color. $7.50
Alexander the Great — Biography of
the first man to conquer the civilized
world, bosed on the photoplay. Shows
Alexander's effort to unite Europe and
Asia, a task with which the U.N. is still
faced. 55 frames. $7.50.
Adventures of Robinson Crusoe — In
full color, 50 frames, a clear pictorial
guide to the Defoe classic, based on
the United Artists screen version. $7.50
Richard III — Based on Laurence Oliv-
ier's colorful screen version of Shake-
speare's famous play. 48 frames. $7.50
Romeo ond Juliet — Shakespeare's great
love story illustrated in color from the
J. Arthur Rank production filmed on
location in Verona and other Italian
cities. 44 frames. $7.50
EDUCATIONAL & RECREATIONAL GUIDES, Inc.
10 Brainerd Road, Summit, New Jersey
Columbus — Black-and-white, based on
the J. Arthur Rank production starring
Fredric March. 55 Frames. $3.50.
flonsel ond Gretel — In full color, 42
frames, the highlights of the beloved
fairy tale as performed by the chorm-
ing Kinemins of Michael Myerberg's
screen version, releosed by RKO Radio
Pictures. $7.50.
Greatest Show on Earth — In full color,
0 lively pictoriol guide to the circus,
based on Cecil B. DeMille's Technicolor
photoplay, which won the Academy
Award in 1953 as the best picture of
the year. 40 frames. $7.50
Ulysses — In full color, 64 frames, a
pictorial guide to the new Paramount
screen version of Homer's Odyssey, pro-
duced in Italy. An invaluable aid to the
study of the classic. $7.50.
Julius Caesar, set of 2 filmstrips in
black-and-white, presenting 97 scenes
in the M-C-M screen version of the
play. $6.00.
EdScreen & AV Guide — September, 1958
459
1958 NATIONAL AUDIO-VISUAL
18th Annual NAVA
Convention
NAVA has announced registration
at tlie 18th National Audio-Visual
Convention and Exhibit, July 26-29,
was about even with the 1957 meet-
ing. There was a slight drop among
groups other than the National Audio-
Visual Association, but this decrease
was offset by a slightly higher attend-
ance among A-V dealers, manufac-
turers, producers, distributors and
other trade and industry personnel.
Convention action prai,sed N.\V.\'s
year-old program for national and
local-level public relations activities
for the audio-vi.sual field. A resolution
was adopted singling out Don White,
executive vice-president of NAVA, and
Henry C. Ruark, Jr., Director of In-
formation, for "furnishing informa-
tion and materials required to be
used in NAVA's public relations pro-
gram in a most efficient manner." The
national staff was also commended for
its part in furnishing public relations
information this past year.
Two new AVCOPI publications
were introduced at the Convention
this year; they were "Launching Your
A-V Program" and "A-V On The Air."
A-V ON THE AIR, outlines simple
and effective ways to use radio and
television to communicate the A-V
story to state and local levels. The
booklet was prepared for the Com-
mission by Harold E. Hill, associate
director of the National Associa-
tion of Educational Broadcasters.
LAUNCHING YOUR A-V PRO-
GRAM is a guide for school adminis-
trators in setting up an A-V program
in public or private schools. It was
prepared by the Audio-Visual Leader-
ship Council of New Jersey and the
Audio-Visual Directors of Ohio, under
the leadership of William King, A-V
Supervisor of the New Jersey Dept. of
Education.
.Another resolution praised Eastman
for its contribution on the Commis-
sion's first visual presentation, "THE
CASE OF THE CURIOUS CITI-
ZENS."
New NAVA officers named nt the
Convention this year were as fol-
lows: P. H. Jaffarian, President; Wil-
liam W. Birclifield. Chairman of the
Board of Directors; W. G. Kirtley,
first Vice-President; Rev. Harvey W.
Marks, second Vice-President; Malon
Martin, Secretary, and Harold Fischer,
Treasurer. The new Chairman of the
National Institute for .\udio-Visual
Selling is .Al Hunecke of the DuKane
Corp.
P. H. Jaffarian, new president
of NAVA (righf) looks on as Bill
Birchfield (retiring president, left)
holds gavel received from Morri-
son Hotel president, W. H. Rubin.
Jasper Ewing, Sr., oldest active
member of the National Audio-Visual
Association and a past president, was
honored by a special resolution and
the presentation of a plaque com-
memorating his service.
Report On The EFLA
Conference
The theme of the 15lh Annual Con-
ference of the Educational Film Li-
brary Association that took place on
the 25th of July, 1958, was - "EFLA's
Crystal Ball. . . A Look at the Past,
the Present, and the Future." Erwin
Welke, EFLA's President and .Audio-
Visual head of the Extension Service
at the University of Minnesota, used
this theme as the keynote of his open-
ing address in which he summarized
the early years of the organization and
its struggles and accomplishments.
Many new films were shown, among
them the prize-winning N. Y., .V. Y.,
experimental film by Francis Thomp-
son which won a medal at the Brus-
seb Festival.
Dr. F. A. White of the Bureau of
.Audio-Visual Instruction at the Uni-
versity of Wisconsin was EFL.A's Con-
ference Chairman. He briefed the par-
ticipants in the various panels and dis-
cussion sections to be held.
Discussion sections dealt with the
use of audio-visual materials to en-
rich the program for the gifted child;
the development of audio-visual
courses in library schools; the use of
films to bring new patrons to the
public library or art museum; and the
use of films in Industry, both in hu-
man relations and in technical train-
ing.
Dr. Maurice Iverson of the Univer-
sity of Wisconsin was chairman of a
Registering for the
EFLA sessions are
Dr. Seerley Reid,
Chief, Visual Edu-
cation, U. S. Office
of Education; Jul-
ien Bryan, famed
documentary film
producer; Carson
Craves of Syracuse
University; and
Beatrice Simmons
of the Illinois
Dept. of Education.
460
EdScreen & AV Guide — Septetnber, 1958
COI
ONYENTION
I
film evaluation panel and discussions
came from the floor. Films shown
ranged from the primary level story-
telling film LENTIL to the advanced
high school or college level films
SCIENCE OF THE SEA and ART IN
THE WESTERN WORLD.
New members elected to the EFLA
Board were as follows: Colleges and
Universities, Elliott Kone, Yale Uni-
versity (re-elected); Marie McMahon,
Visual Aids Department, Battle Creek
Schools, Battle Creek, Mich.; Mar-
garet Divizia, Director of .AV Educa-
tion, Los Angeles City Schools (re-
placing Helen Rachford); Galon
Miller, South Bend, Ind., Schools (re-
placing Garret Weathers); Charles
Bushong, World Affairs Center, For-
eign Policy Association, New York
City, General and Adult Education.
The announcement of new officers
was as follows: President, Elliott Kone,
Vice President, Galon Miller, Secre-
tary, Mrs. Carol Hale, Girl Scouts of
the USA.
A visual summary of the Conference
was given by Neville Pearson of the
College of Education at the Univer-
sity of Minnesota. The annual Busi-
ness Meeting concluded EFLA's Con-
ference.
EFLA Discussion
Croup. L. to R: John
Flory, Eastman Kodak
Co., Mrs. Marion A.
Born; LeRoy A. Born,
AT&T Co.; H. A. Tol-
lefson, Louisville Free
Public Library; C.
Walter Stone, Univer-
sity of Illinois; F. A.
White, Associate Pro-
fessor, and Director of
Bureau of Audio Vis-
ual Instruction, Univ.
of Wisconsin.
John Dostal, acting as Presiding Justice
of the Court of Last Retort, refers a knotty
problem to a Consulting Justice of the
Court. The Court was the climax of the
NAVA Convention program, with leading
figures in the industry, their identities hid-
den through use of the shadowgraph tech-
nique, replying candidly to controversial
questions thrown at them by audience mem-
bers.
New NAVA Board of Directors pauses
during first session for traditional portrait.
Seated, I. to r., Eloise Keefe, Eleanor Bell
Humston, Harvey Marks, Jeff Jaffarian,
Bill Kirtley, Bill Birchfield, Ruth Walsh;
standing, I. to r., James Bell, Don White,
Bob Abrams, Peter Allinger, M. C. Gregory,
E. F. Burke, M. H. Martin, Ty Sidener, Hal
Fischer, J. H. Orth, Earl Harpster, Mackey
Barron, named to replace Harrison Harries
who resigned because of illness, is not
shown.
Religious A/V Con-
ference. L to R, Dr.
John W. McCracken,
Moderator; Mrs. Mae
Bahr, Religious Film
Library, Chicago,
Chairwoman; Mr.
Wesley R. Doe, Bap-
tist Film Library, Chi-
cago.
EdScreen & AV Guide — September, 1958
461
editorial
OUR GREATEST OPPORTUNITY
As these words are being written, the Na-
tional Defense Education Act of 1958 has not
yet become law. It has been passed by both
the Senate and the House of Representatives,
and the differences between the two bills are
being resolved in Committee. When this Act
becomes law, everyone concerned with audio-
visual programs in our schools will have new
and graver responsibilities.
For one thing, funds in large quantities
are going to be available for the purchase of
audiovisual materials and equipment. For
the next four years, hundreds of thousands
of dollars are to be used for the "acquisition
of laboratory and other special equipment in-
cluding audiovisual materials and equipment
. . . suitable for use in providing education in
science, mathematics, or modern foreign
language, for use in elementary or secondary
schools or both."
This is only part of the legislation, but it
is by far the most important part for us who
have long known the importance and value
of audiovisual materials and equipment. It is
a tremendous stimulant to school audiovisual
programs that perpetually have been handi-
capped for lack of funds. But this is no wind-
fall to be recklessly spent for just more
equipment and materials. These are funds
that must be spent to improve instruction.
In the extended hearings preceding the
passage of this legislation. Members of Con-
gress were convinced of the place of audio-
visual materials in improving instruction.
They knew that American education must be
strengthened to meet national needs. They
focussed their attention upon the necessity
for encouraging "an improvement in the
teaching of science, mathematics, and mod-
ern foreign languages." Then they voted
"aye" that audiovisual materials and equip-
ment should bear a part of the responsibility
for doing this job.
Funds are to be made available to the
States on a matching basis. Each State has
an immediate responsibility for developing
its plans. Each State must decide upon the
principles, the standards, and the procedures.
for its use of equipment funds to carry out
the purposes of the Act. This provision chal-
lenges the audiovisual leadership of our local
communities and states, as it has never been
challenged before. AV leaders must work
closely with science, math, and foreign lang-
uage leaders to make sure that the equip-
ment and materials recommended will be
those likely to improve instruction. Educa-
tors will be accountable for the improvement
of instruction. We who are audiovisual edu-
cators must make sure that plans in each
and every one of the states include the ac-
quisition of audiovisual materials and equip-
ment that will improve instruction.
The National Defense Education Act of
1958 is more than an appropriation of equip-
ment funds. It is a complex law calling for
several distinct programs, including student
loans and scholarships, all aimed toward
strengthening the national defense through
education. Two other parts of the Act have
special significance for audiovisual people.
One of these provides for contracts with in-
stitutions of higher education for advanced
training in the use of new teaching methods
and instructional materials for modern for-
eign language teachers. The Act also pro-
vides for a program of extensive "research
and experimentation in the more efi'ective
utilization of television, radio, motion pic-
tures, and related media for educational pur-
poses."
Audiovisual educators and the whole audio-
visual industry may be just a little bit
stunned by the significance of the National
Defense Education Act. We should recover
quickly, however, and begin to work deter-
minedly to make the most of this greatest
opportunity to prove the values of audiovisual
materials and equipment. And in our zeal we
shouldn't forget how fortunate we are to
have such people as Anna Hyer and Don
White and Hank Ruark and Irv Boerlin in
Washington to represent us and keep us in-
formed.
Paul G. Kceb
462
EdScreen & AV Guide — September, 1958
MORE HOURS OF USE
PER DOLLAR
With the Kodak Pageant Projector, AV-085
1) NO UNTIMELY interruptionj of
your 16rtim film schedules because
of breakdowns caused by improper
oiling. The Pageant Projector is
lubricated for life.
2) YEARS OF USE without re-
placement is provided by the new
pulldown tooth of tungsten car-
bide. Tested more than 2000
hours, it evidenced no grooving.
3) NO MUSS, FUSS, or lost time in
setting up. With folded reel arms,
attached drive belt, and printed
film path, your Pageant Projector is
ready to go on a moment's notice.
Whafs it all mean? That the Pageant
AV-085 is the projector that's always
ready to go on with the show. Cost?
Just $439!*
P.S. Naturally you get sparkling, de-
tail-filled pictures along with full,
natural sound. Why settle for less?
See a nearby Kodak Audio-Visual
Dealer for a demonstration. Or
write for Bulletin V3-22.
*Price is list, subjecl
to change without
notice.
EASTMAN KODAK COMPANY, Dept. 8-V, Rochester 4, N. Y.
EdScreen & AV Guide — September, 1958
463
NEW SYSTEM IMPROVES SERVICE
at University of Washington Film Center
photos by The Standard Register Co.
The planning of teaching schedules
to utilize audio visual materials to
the best advantage has been assured
under a system of order fulfillment
that has been placed in effect at the
University of Washington's Film Cen-
ter, on the Seattle Campus.
By being completely dependable,
the system in effect places at the sum-
mons of the schools of the State one
of the most extensive university audio
visual libraries in the nation.
The library valued at $168,000, in-
cludes 2330 films (about 2100 titles),
360 film strips and sound film strips,
39 slide sets, and numerous transcrip-
tions, tapes and records.
The Film Center services all of
Washington, including schools and or-
ganizations of many types, and on
occasions rental films are shipped to
neighboring states. But the school sys-
tems of the State— including the cam-
pus—are the Film Center's first con-
cern. The aim is to make the library's
film as useful as possible to as many
groups as possible. The materials are
only valuable as they are used in the
educational process.
In 1956, about 21,000 bookings were
handled, the vast majority of which
originated within the State's school
systems. Allowing for a considerable
variance in popularity of the films, it
can readily be seen that a number
of them were used many times during
the year. When further allowance is
made for vacation schedules and ship-
ping time, it becomes obvious that with
a great many of the films, booking is
a problem that must be attacked as
systematically as possible.
For the convenience of teachers and
school administrators, as well as other
users, a biennial catalog is published
in conjunction with two other uni-
versities in the State. In alternate
years, a supplement is published. The
catalog lists all the films in three li-
braries — those of the University of
Washington, Washington State Col-
lege, and the Central Washington Col-
lege of Education. The three institu-
tions comprise the Washington Film
Library Association, and in their com-
bined libraries, there is an aggregate
total of more than 4000 titles.
Among these are an extremely wide
variety of films ranging throughout
nearly every category of education.
Users may order films by letter or
on a special order form which has
been made up to dovetail into the ful-
fillment paperwork system that speeds
the job of servicing requests. Copies
of the form are supplied to those
who wish them, and as they are used
up, they are automatically replenished.
With each confirmation of a booking,
a new order blank is enclosed.
Some leeway in shipping dates is
provided for on the order form by
including spaces for the earliest and
latest possible useable dates as well
as the desired date. This allows the
Film Center some latitude in booking.
Also it helps speed the acknowledge-
ment by eliminating possible addi-
tional correspondence.
In no case, however, will already
confirmed dates be changed. The policy
is still first come, first served.
The form has spaces for the listing
of several titles, with separate dates
for booking for each. Shipping and
billing instructions are also provided
for, as are special instructions ("Va-
cations to be avoided, etc.").
Upon receipt of the order, a clerk
in the Film Center pulls the appropri-
ate booking card or cards from the
Orders are received by mail or by phone, depending upon
whether they originate off-campus or on. Using the
order form, the clerk pulls a booking card from the
files. One such card is used for each film, and on it
are indicated reserved dates.
464
fri'^rrppn f-r AV C,i\\r\p
^pntpmhpr 1 QS8
master booking file. These are large
cards, one per film, on each of which
is a pre-printed listing of all dates
for an entire year.
Suitable dates for the showing —
either the ones requested or those
closest to them within the range of
dates requested — are selected and
marked off on the card to show they
have been reserved.
Now the booking can be confirmed.
This is done by filling out a five-part
form, which serves not only as a con-
firmation slip, but as a packing slip,
invoice, and label as well. It is also
used as a schedule-pulling file and a
due-back file.
The five-part sets are made up at a
single typing, so all are sure to agree.
This is an important element in the
system. The form, designed by The
Standard Register Company, is made
up as a Kant-Slip continuous form,
marginally punched for positive type-
writer feeding and perfect registration.
The marginal holes engage with re-
tractable pins fitted in a Standard
Registrator Platen mounted on the
typewriter.
The forms have one-time inter-
leaved continuous carbons, which speed
up the job by eliminating carbon feed-
ing time, and assuring clear readable
reproduction all the way through.
The form is a convenient size for
filing, both in users' files and the Film
Center's. On it, the clerk types ship-
ping date, date due back, catalog num-
ber, days of use, total charges, and
shipping information.
The confirmation. Part 5, is removed
and sent immediately to the customer.
One of those forms is used for every
film ordered. With it, a new order
blank for future use is enclosed.
On fhe booking
date, the desired
films are pulled
from the stacks
and made ready for
shipment.
To make sure that the film will be
shipped on the dates booked, the other
four parts— held together by staples-
are placed intact in a dated shipping
file. The day before the scheduled
shipping date they are pulled and
processed.
Included in the set are the shipping
label, packing slip, invoice, and a due-
back slip.
All but the last two arc used at
this time. The invoice and due-back
slip are filed by appropriate due-back
date, making prompt follow-up auto-
matic when materials do not arrive
back on time. Sufficient transmittal
time is allowed in the schedules, so
delays are a rarity. All that is needed
is the complete cooperation of teach-
ers and educators.
When the film comes back to the
Center, it is inspected for possible
damage before being placed in the
stacks. The inspector's evaluation of
condition is entered on the due-back
slip, which can then be used for
further action if needed.
These two steps — follow-up on ship-
ments and inspection of returned films
for possible damage — are important
in assuring the best possible service
to all users with a maximum of fair-
ness and impartiality.
The final step is the completion and
mailing of the invoice.
This system ties all parts of the
ordering, booking, and billing routines
together, which is of direct benefit to
the users of Film Center films and
materials. Orders are handled uni-
formly. Having a standardized form
means that all the information needed
for processing will be included, and in
the proper places for easy interpreta-
tion.
The remaining four
parts of the stapled
set of continuous
forms are pulled
from the booking
date file and placed
with the film for
shipment. The top
portion of Part 1
is pasted inside the
case, the lower
portion is used for
a label. Part 4 goes
inside as a packing
slip. Parts 2 and 3
are placed in a
due-back file.
Safety Aspects of Audio -Visua
In the current nation-wide con-
troversy over educational philosophies
and methods, an undisputed achieve-
ment of American schools has been
the recognition of audio-visual equip-
ment as an essential tool of learning.
In the modern school room, the pro-
jection screen is as prominent as the
blackboard. Junior prepares for the
push-button future by mastering the
intricacies of tape recording or picture
projection. Closed-circuit TV is being
used experimentally as a solution in
easing the burden of understaffed
schools. Open-circuit television brings
the classroom to the student. Clearly,
audio-visual instruction is here to
stay, and its influence has spread from
the schools to churches, social clubs,
business and industrial groups — in
fact, wherever people gather together
for entertainment or instruction.
The vast number of projectors, re-
corders, cameras, radios, and other
electrically operated appliances in
daily use introduces problems of main-
tenance and operation, and forces a
consideration of safety measures. Many
devices operated by inexperienced per-
sons in crowded schoolrooms and meet-
ing halls could present serious fire
hazards if not properly safeguarded.
Fortunately, local regulatory codes for
building construction and electrical
installation establish safety margins
which eliminate many potentially haz-
ardous situations. They can do little,
however, about the equipment that is
used in the buildings. Properly, the
first line of defense is to build the
machines to high standards of safety,
thus eliminating the hazards at their
source. That this is, happily, the cur-
rent practice is due in large measure
to the mutual efforts of the audio-
visual equipment manufacturers and
Underwriters' Laboratories, Inc.
This nationally known testing or-
ganization, so familiar to the Ameri-
can public through its widely recog-
nized UL label or marker, has for
years functioned as an independent
laboratory for product and material
safety testing. Underwriters' Labora-
.tories is not a commercial testing lab-
.oratory; its sole concern is with safety
■.through the determination of life, fire,
:and casualty hazards in devices and
materials. The Laboratories, a not-
for-profit enterprise, serves as the test-
ing station for the National Board of
Fire Underwriters, an association of
capital stock fire insurance companies.
Its services are strictly voluntary.
Manufacturers desiring to earn UL
listing submit their products for an
investigation of their potential haz-
ards or effectiveness in fire protection.
If the device meets the requirements
of a rigorous test schedule, based on
standards developed by the Labora-
tories' engineers and advisory councils,
it becomes "listed" by the Laboratories
and is entitled to bear the UL label
or marker.
.\ unique and invaluable feature of
Underwriters' Laboratories' service is
the factory follow-up inspection pro-
gram. Under this program, all listed
products are subject to periodic spot-
checks by UL inspectors during pro-
duction. The inspectors see that the
UL label is applied only to those
products which continue to meet the
Laboratories' specifications. Manufac-
turers welcome this service as a sup-
plement to their own quality control
program. Over the years of its opera-
tion. Underwriters' Laboratories has
worked closely with inspection authori-
ties, insurance companies, manufac-
turers, and governmental officials in
the interests of public safety. Its scope
of operation includes not only the
testing of electrical equipment, but
also gas and oil heating equipment,
air conditioning and refrigeration de-
vices, burglary protection equipment,
building materials and fire protection
equipment, hazardous liquids, and
other products presenting potential
hazards in daily use.
In the audio-visual field the Labor-
atories accepts for investigation most
types of electrically-powered sound
and projection equipment. The vast
majority of the submittals is the non-
professional type equipment, in keep-
ir.g with the Laboratories emphasis on
the safeguarding of devices in every-
day use by the technically-naive aver-
age citizen. (Not that the professional
operator is any less immune from in-
jury, but his equipment, being more
complex and involving greater haz-
ards, is recognized as such and con-
structed accordingly.) This includes
slide and motion-picture projectors,
recorders, plionographs, TV and radio
receivers, amplifiers, public address and
centralized sound systems, even such
items as electronic organs and juke-
boxes.
Electrical appliances, by their na-
ture, tend to produce heat. If not
suitably constructed, they may develop
fire hazards within themselves or on
combustible materials in close proxim-
ity. Design practices have long elim-
UL engineers prepare for fhe Impact Test on a portable TV set,
to test the strength of the safety glass window protecting the
picture tube. A swinging steel ball strikes the window with a
force of 5 ft.-lbs. and must not penetrate into the tube.
•466
EdScreen & AV Guide — September, 1958
Equipment
by Richard H. Lucas
oratories label or marker which is
affixed to the product. The names of
acceptable products are also entered
in the annual lists of inspected equip-
ment, which are available to the pub-
lic free of charge from any of the
Laboratories' testing stations.
inated the most obvious dangers, but
performance testing is necessary to as-
certain that no hazards arise through
daily use. This is the special province
of Underwriters' Laboratories, which
tests for fire hazards under normal and
abnormal conditions. In addition, the
appliance is closely examined for fea-
tures which would cause possible
shock hazards. These are the major
areas of investigation; other hazards,
such as the large picture tube in a
TV set, are also checked in an effort
to uncover all potential trouble spots.
A typical laboratory examination
involving a portable phonograph or
radio would be conducted under the
requirements of Underwriters' Lab-
oratories' Standard for Radio and
Television Receiving .Appliances. The
investigation starts with a detailed
study of the construction. Current-
carrying components are examined to
see tliat they comply with specifira-
tions for proper material, construc-
tion, assembly, spacing, and protection
against corrosion, overheating, or ac-
cidental contact. No accessible part
of the appliance should create shock
hazard. This includes not only ex-
posed parts, but also enclosed com-
ponents that might be reached in
servicing. To find these latter features,
UL engineers probe with a steel rod
(with the set disconnected, of course)
through openings, and must not make
contact within specified distances.
Plastic materials used for cabinet,
dials, windows, and similar parts, in
addition, must not be highly flam-
mable.
.\udio-visual equipment in schools
and clubs usually undergoes consider-
able manhadling, particularly portable
devices which are carted from room
to room and in and out of automobiles.
To make certain they can stand up
under daily rough treatment, UL engi-
neers, like the man in the TV com-
mercial, test the strength of thermo-
plastic radio cabinets — only instead
of dropping the radio, they use a
swinging Mb. steel ball. The cabinet
is also placed in a 200 F. oven for
seven hours to see if the plastic will
warp or deform under high tempera-
tures. The engineers at this point run
a heating test on radios which is
typical of the practical approach taken
by the Laboratories in simulating
hazardous conditions. Current into a
radio set is boosted slightly to 130
volts, then the set is turned on and
placed on a hot radiator for a full
day! Despite the heat, the thermo-
plastic enclosure must not warp, melt,
or char during this drastic treatment,
which frequently occurs in the home.
Once the construction has been ac-
cepted, the Laboratories' men turn
their attention to operating tests.
Power input is measured and compared
with the marked input rating. With
the set operating continuously for
several hours, temperatures are taken
on the device and surrounding com-
bustible material. These are measured
by thermocouples placed at various
locations and with the appliance, such
as a radio, phonograph, or TV set,
placed 1 in. from a vertical wood sur-
face as it might be placed against a
wall in the schoolroom. Temperatures
on the wood and other combustibles
must be within the safety limits es-
tablished by the Laboratories.
Further tests measure the ability of
the electrical circuit to function safely
under various abnormal conditions.
Shock-hazard current, maximum vol-
tage, and dielectric strength tests are
standard. Devices of unusual design or
construction must face special operat-
ing tests to find potential hazards. In
these tests, cheesecloth is often draped
over the unit and the components
short-circuited to see if sparks or flame
escape the cabinet and ignite the cloth.
Because of the large vacuum picture
tube, television sets are required by
the Laboratories to have a safety glass
window in front of the tube. The
strength of the glass is determined
by the impact of a swinging steel ball,
and by an actual implosion of the
tube. The safety glass must not shatter
and allow large fragments of the tube
to fly out into the room.
This has been a brief summary ^l
some of the standard tests performed
by Underwriters' Laboratories in their
regular investigations of audio-visual
equipment. Once the device has mJt
the requirements successfully, notifica-
tion of acceptance is sent to subscrib-
ers to the Laboratories' service. These
include the principal boards of under-
writers and inspection bureaus, in-
surance companies, and many federal,
state, and municipal departments.
With most devices, the general public
is informed by the Underwriters' Lab-
The UL label of the Underwriters'
Laboratories is familiar to most people
who use electrical appliances and equip-
ment. However, few know just what it
means, except that it has something to
do with safety. The editors of EDUCA-
TIONAL SCREEN, knowing that its
readers must be especially concerned
about the safety of audiovisual equipment
used in schools and other public build-
ings, requested that this article be pre-
pared exclusively for us by Mr. Richard
H. Lucas of the Underwriters Labora-
tories stafj. Photos used were supplied
by the Underwriters Laboratories, Inc.
An engineer measures the maxi-
mum DC voltage at the cathode of
the rectifier tube during the in-
vestigation of a tape recorder.
Investigating possible shock haz-
ards, an engineer measures the
ventilating openings on a phono-
graph to see if additional probing
tests are necessary to check ac-
cessible live parts in the enclosure.
EdScreen & AV Guide — September, 1958
467
VISUALIZING
CHICAGO'S
VISUAL
EDUCATION
STORY
Director James P. Fitxwater (left) discusses proper pro-
jector maintenance as two of the three screens are in use.
by James P. Fitzwater
Director of Visual Education,
Chicago Public Schools
A program concerned with visual
education should be presented visually.
Basing its plans on this precept, the
Division of Visual Education of the
Chicago Public Schools prepared what
some of the city's visual coordinators
and principals have termed an "extrav-
aganza" on tlie educational use of
visual materials.
This fifty-five minute presentation
of good audiovisual practices was de-
signed to keep the audience on its
mental toes and to illustrate that visual
tools do an effective teaching job from
the primary to the adult level.
The program required the use of
three 6' by 8' screens set in a curve
similar to a modified cinemascope ar-
rangement in order to provide an op-
portunity to project three pictures
simultaneously.
Five projectors were required to
handle all of the materials which have
been prepared by the staff of the
Division of Visual Education for the
presentation. All of the materials were
illustrative of the type which teachers
themselves might prepare for classroom
utilization. These included 3!4 by 4
inch glass slides, 35mm colored slides,
overhead transparencies, materials for
the opaque projector and an eight
minute motion picture.
To coordinate the various aspects
of the program a carefully annotated
script was written so that the operators
of the projectors would know pre-
cisely when each item was to appear
on the screen.
This script covered all aspects of a
good audio-visual program and was
Supervisor Emilie Lep-
thien and a first grade
class discuss the film
during the demonstra-
tion lesson.
narrated by the director of the Divi-
sion. The selection of the proper film
or filmstrip by the individual class-
room teacher was the pivot on which
the entire presentation revolved. Dur-
ing the program the classroom teach-
ed's role in the utilization of the sound
motion picture was demonstrated with
a class of first grade pupils who dis-
cuss a subject, see a film about it
and then carry on with discussion and
follow-up activities.
During the actual showing of the
film, identical prints were run on two
different projectors so that the class
and the audience could observe the
same film. The sound track on the
"class" projector provided the narra-
tion for both groups.
.^mong the key items in the pres-
entations which have been attended
by principals and visual coordinators
in 150 schools were overhead trans-
parencies reproduced from the pages
of "Gateway to Learning"* illustrat-
ing the philosophy of visual education
and a set of 314 by 4 inch slides point-
ing out the values of visual education
as determined by research findings.
.An understanding of the value of
visual aids in the classroom has long
been considered of prime importance
to the staff of the Division. Principals
who acknowledge the role these media
can play in the teaching-learning situ-
ation and who encourage good utiliza-
tion on the part of their teachers are
Publication available from Audio-
visual Commission on Public In-
formation, Room 2230, 250 West
57th St. NeiL< York 19, N.Y.
468
EdScreen & AV Guide — September, 1958
key figures in a good audiovisual
school program. A well-informed and
enthusiastic visual coordinator is also
essential to the smooth operation of a
school program and can influence fel-
low members in good utilization.
For these reasons, to each of the
three presentations of the Division's
story, the principals and visual coor-
dinators in two of the city's school
districts were invited. Attendance at
these three presentations was approxi-
mately 450 since radio chairmen were
also on hand for the program of the
Division's sister organization, the Divi-
sion of Radio and Television.
Utilizing the facilities of the over-
head projector, visual coordinators
were instructed in the easiest method
of obtaining the classroom teachers'
requests for films, compiling these or-
ders and submitting them each month
to the Division. Methods of providing
for the flexible scheduling of equip-
ment in the school were also demon-
strated.
The 35mm colored slides illustrated
these various steps as they were ac-
tually carried out in a school. At this
point in the presentation the opaque
projector was used to show sample
forms devised to facilitate the coor-
dinator's work and the overhead pro-
jector provided an opportunity for one
of the Division's supervisors to demon-
strate the procedures as they were ex-
plained by the director of the Divi-
sion. Thus the audience was provided
with a graphic demonstration of the
"how" and "why" of a smoothly op-
erating visual education program in a
school.
In order to explain the actual work
at the headquarters of the Division of
Visual Education, the staff produced
an eight minute color film tour of the
Division's various facilities while one
of the supervisors described the serv-
ices and functions which are per-
formed. When the principals and vis-
ual coordinators had an opportunity
to visit — via the film - the booking
department and realized that in the
1957-1958 school year more than 213,-
000 requests for films were handled
they could appreciate the need to com-
ply with such requests as alphabetizing
call numbers, providing an alternate
call number, and indicating an alter-
nate date so that better service can be
provided by the Division in supplying
the teacher with the material she
wants when she wants it.
The film also visited the library
where 18,000 prints are stored. In the
inspection department, the school rep-
resentatives learned how they can fa-
cilitate the work of the Division by
returning films without rewinding
them, thus saving film inspection time.
EdScreen & AV Guide — September, 1958
Service Manager Frank
Ross operates the 2x2
slide projector. The 3 'A
X 4 inch slide projector
and motion picture pro-
jectors are in readiness.
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Shipping room operations were shown
and the visual coordinators were told
how to check in the materials at the
school and why it is important to
check the delivery box again before
it is returned to the Division making
sure that every film is returned on
time. In the repair department they
learned how important it is to tag all
equipment properly, indicating not
only the school name but the make,
model and serial number of the pro-
jector and the difficulty which has
been encountered so that faster and
more efficient service can be provided.
And the audiences also visited the
"morgue" where excessively damaged
prints are stored awaiting replacement
footage. How film damage can be re-
duced was told to the coordinators.
To present this 55 minute program
it was necessary to utilize the services
of the director, the two supervisors,
and the service manager, and three
aditional assistants. In addition to the
three presentations already mentioned,
the program has been given for the
teachers in the Americanization pro-
gram in the Chicago schools and to
the audiovisual chairmen of the vari-
ous PTA's in the city.
During the district presentations an
opportunity was provided for brows-
ing through exhibits of various types
of projection equipment and preview-
ing filmstrips, as well as to learn how
to service projectors and replace belts,
fuses, and lamps.
A separate supply table was also
provided where visual coordinators
could make immediate requests for re-
placement parts to be charged to the
school's inventory of supplies.
To assist the visual coordinator the
Division prepared an envelope of
materials identical with those used on
the opaque projector to enable the
coordinator to set up an efficiently
operating program in his own school.
Threading charts for the various makes
of projectors were also available to
assist the coordinator in training fac-
ulty members and students in the op-
eration of equipment.
Principals and visual coordinators
have been enthusiastic about the value
of these meetings and an improvement
in film utilization practices and in the
procedures followed by the visual co-
ordinators has been noted.
Supervisor Reynolds
Hungerford (left) and
assistant operate the
overheard and opaque
projectors.
469
School Films For Homebound Pupils
by Marion Strauss
Visual Education Oept. trucks serve twenty-four school
districts in ' St. Louis, plus the Volunteer Film Association.
Ten year old Richard has been
homebound since his accident last
year. Through the home-teaching pro-
gram of the public schools, a teacher
visits Richard one hour every school
day. She tries to give him instruction
in all the subjects that he would have
if he were with his fourth grade class-
mates at school. In geography he has
been studying about Mexico. Richard's
teacher is familiar with several films
which would help him to understand
and appreciate this country, and she
wishes it were possible for Richard
to see one of them.
Thus far our story might be taking
place in any of a large number of
comnuinities, for the program of teach-
ing the severely ill or handicapped
child at home has developed rapidly
in all parts of our country. But let
us continue this story as it takes place
in the Greater St. Louis area.
Richard's teacher finds "South of
the Border" listed in the Division of
Audio-Visual Education catalogue. She
orders it from the Volunteer Film As-
sociation. The Volunteer Film Asso-
ciation procures the film from the
D.A.V.E. library. The Association
schedules it together with a cartoon
comedy and the story of a Clydsdale
horse called "Big Scot," to round out
Richard's sixty minute recreational
therapy program. A pair of Volunteer
Film Association operators show these
films to Richard at his next regularly
scheduled evening show. They alert
him to the fact that "South of the
Border" is a film which his teacher
has requested.
When Richard's teacher comes the
next day, he tells her about the motion
^ picture. She and Richard discuss it
together just as if she had shown it
to him and his classmates in a school
room. The home teacher has not used
any of her limited teaching time show-
ing the film. She has not been burd-
ened with the handling of heavy equip-
ment. Yet Richard has all the advan-
tages gained from viewing, under
supervision, a carefully selected educa-
tional film.
To help understand the plan of
cooperation that makes it possible for
teachers of the homebound in St. Louis
and St. Louis County to have appro-
priate school films shown in the homes
of their pupils, let us briefly review
the story of the Volunteer Film Asso-
ciation. The organization, started in
1930 by Susan Barnes and the late
Marjorie Lang, is now a United Fund
Agency. It is made up of St. Louis
men and women who give their time
on a volunteer basis to do the many
and varied jobs that make possible
the showing of films not only to our
homebound pupils, but to invalids of
all ages, in their own homes, in hos-
pitals, and in other institutions.
Now let us see how this community
organization became tied up with the
schools. Even before there was a home-
teaching program in the St. Louis
area, the Volunteer Film Association
was borrowing films from both the St.
Louis and the St. Louis County Public
Schools. Although this was contrary
to the audio-visual departments' policy
of lending films only to their own
schools, it was justified in the minds of
both Philip J. Hickey, Superintendent
of Instruction, and Elizabeth Goiter-
man, Director of the Division of Au-
dio-Visual Education, of the St. Louis
Public Schools, because of the large
number of school-age children, home-
bound or hospitalized through illness
or disability, who were among the
patients being served by the .dissocia-
tion. Similarly, in St. Louis County,
the late Miss Alma Rogers, of the
Visual Education Department of the
St. Louis County Schools, cooperated
in the plan.
This loan service, which began dur-
ing the 1946-47 school year, has con-
tinued to date. The library of 7,200
educational films in the city and 3,500
films in the County is a readily acces-
sible, rich source of supply that is an
invaluable asset to the Volunteer Film
Association. Mrs. George P. Bauer, Di-
rector of Volunteer Film Association,
is most grateful that she can call
upon Nelle Lee Jenkinson, in charge
470
EdScreen & AV Guide — September, 1958
Volunteer Film Association worker helps Johnny with his
study of our Southern Neighbors, by showing the film
"South of the Border" which had been requested by his
classroom teacher.
of the film department of the Division
of Audio-Visual Education in the city,
and Lee Campion, Director of the
Visual Education Department of the
Cooperating Schools of St. Louis Coun-
ty, to help her meet any situation.
Volunteer Film Association is served
by them exactly as one of their public
schools. They help Volunteer Film
Association so that Volunteer Film
.\sssociation may better help their
shut-in children.
It was a logical next step for the
Volunteer Film Association to offer
its services to the teachers of the home- .
bound after the home-teaching pro-
gram had become securely established
in the St. Louis area under state aid.
In 1949 the .Association, represented
by Susan Barnes (now Director of the
Rehabilitation Center) and the writer,
cooperated with Miss Jenkinson and
Clement Powers, Director of the Divi-
sion of Pupil Personnel, in developing
the plan to give this extra service to
the school-age children on its roster.
The Volunteer Film Association was
then invited by John L. Bracken, at
that time Chairman of the thirty co-
operating superintendents of St. Louis
County, to explain the plan to them
at one of their monthly meetings. The
program was readily put into action
because the teachers were eager for
the service, and because the necessary
groundwork of cooperation had al-
ready been firmly established between
the Association and the City and
County Visual Education Departments.
Briefly, then, this is how the pro-
gram operates at the present time.
Harold C. Smith, Director of Special
Education, now in charge of the home-
teaching program in the St. Louis
Public Schools, and the equivalent per-
sonnel in the individual County
School Systems supply the Volunteer
Film Association with the names and
addresses of the home teachers and of
their pupils. Mrs. Bauer, or a mem-
ber of the V. F. A.'s Home Teaching
Committee, contacts each teacher, and,
if the teacher expresses an interest in
the program, sends her a work kit. In
the kit there is an explanation of the
program and a catalogue of educa-
tional films that are in the V.F.A.'s
permanent Library. These films are de-
scribed and classified; and, that it may
be of still further help, the catalogue
is cross-indexed with the film cata-
logues of both city and county visual
education departments. There is a re-
ferral blank to be used at the discre-
tion of the teacher if the pupil is not
already receiving the services of V.F.A.,
for the plan operates only when the
home-taught pupil is one of the As-
sociation's patients. There are order
blanks on which the teacher lists the
educational films she wishes and the
approximate dates on which she would
like them shown. The teacher may
order films from the V.F.A. catalogue
in the kit or from the much larger
D.A.V.E. catalogues of films which
every classroom teacher has. The
V.F.A. then schedules the educational
films as part of the shut-in's next bi-
weekly show, and her pupil becomes
the Richard that our story began with.
Volunteer Film Association is happy
to help the teachers in their fine work
with homebound children. It is proud
to be a partner in this unusual pro-
gram in which a community agency
of volunteer workers cooperates with
public school facilities. It is eager to
continue to render a service that so
definitely stimulates and accelerates
educational progress of the home-
bound pupil.
Since Carol can't
through the home
schools.
go to school, the school comes to her
{-teaching program of the St. Louis public
EdScreen & AV Guide — September, 1958
471
New York City's Mayor Wagner has
proclaimed October 5-11 ''Audio-Visual
Week." Here he presents the proclama-
tion to Herbert Rosen, president of
Industrial Exhibitions, Inc. Also at the
ceremony, L. to R.: Ken Killian, presi-
dent of the New York State A-V Sup-
plier*: Association; Phillip E. Dodge,
president of the National Visual Presen-
tation Association and Nathan Zucker,
president of the Film Producers As-
sociation of New York.
Industrial Film
A-V Exhibition, October 7-10
"Sound and Vision as a Tool" is the
central theme of the Industrial Film
and Audio-Visual Exhibition to be
held at New York City's Trade Show
Building, 500 Eighth Avenue. The Ex-
hibit period, October 7-10, has been
officially proclaimed by Mayor Wagner
as "Audio-Visual Week." Commercial
exhibits will cover 32,000 square feet
of exhibit space, divided into 97
rooms designed specially for exhibition
use.
In addition to displays by manu-
facturers and film producers, there
will be exhibits by numerous govern-
ment departments, including the Army
Pictorial Services Division, the Navy
Training Devices Center and the U. S.
Office of Education. UNESCO will
show the application of many types of
A-V equipment in the world-wide lit-
eracy program. The famous Irving
Browning historical collection of an-
tique cameras, magic lanterns, stereo
and other forerunners of modern
equipment, will be on exhibit. Exhibit
hours are from noon until six, except
on Wednesday when the exhibits will
remain open until nine P.M.
An impressive list of commercial
and educational organizations have
arranged meetings and programs in
connection with the Exhibition. The
National Visual Presentation Associa-
tion (NVPA) will hold workshop-
seminars morning and afternoon of
the opening day and a luncheon meet-
ing at the Hotel Roosevelt, in connec-
tion with the Sales Executives Club
of New York. NVPA has arranged for
awards to be given in six classifica-
tions of visual presentation materials.
. . . Point-of-Sale, Public Relations,
Employee Relations, Employee Train-
ing, Sales Training and Sales Promo-
tion. These awards will be presented
at the general exhibition banquet
Thursday night at the Hotel New
Yorker.
The Film Producers Association of
New York is holding its monthly meet-
ing and dinner as well as a series of
2-hour show-case sessions on all four
afternoons, at which sponsored films
and sound slidefilms will be shown
and discussed.
The Industrial Audio-Visual Associa-
tion will hold its regional meeting and
luncheon Wednesday noon. An East-
ern Regional Seminar and meeting is
scheduled by the Magnetic Recording
Industry Association and The NY
State A-V Suppliers Association will
hold a director's conference and lunch-
eon. The Educational Film Library
Association Board of Directors will
meet Thursday at 9 A.M.
The Metropolitan New York Audio-
Visual Association, in cooperation with
kindred professional units in New
York State and Long Island, will con-
duct a workshop session on Thursday
at 4.30 P.M., on "Television in Educa-
tion." This will be under the direction
of its president, Dr. Irene Cypher,
Associate Professor of Education at
New York University and editor of the
filmstrip department of this magazine.
The New York schools' own TV sta-
tion, WNYE, will showcase some of its
ETV work.
A total of fourteen lecture periods
will be addressed by outstanding au-
thorities in industry, education and
government. EFLA will conduct a
round-table discussion on "The Film
Libraries and Industry" from the big
Hi-Fi show ending October 4, and
from the Association of School Busi-
ness Officials which overlaps the In-
dustrial Film and AV Exhibition. A
total of 20,00 admission tickets have
been distributed to sales and training
executives, advertising manager, pro-
ducers, and educational and religious
A-V professionals.
PROGRAM
TUESDAY, OCTOBER 7TH
9:30 A.M. & 2:00 P.M.-National Visual
Presentation Association Seminars
12:00 Noon to 6:00 P.M.-Exhibits
1:00 P.M. & 4:00 P.M.-Film Producer's
Association Showcase of Sponsored Films
2:00 P.M.-KENNETH H. GODDARD,
Manager, Audio-Visual Services Depart-
ment, United States Chamber of Com-
merce: "SIMPLE AUDIO- VISUAL
TECHNIQUES FOR ORGANIZED
BUSINESS"
3:00 P.M.-R. A. MAURER, Technical
Advisor, Motion Picture Department,
International Business Machines Cor-
poration: "IN PLANT PRODUCTION
OF MOTION PICTURES"
4:00 P.M.-JAMES A. MOSES, Chief,
Film Distribution & Utilization Branch,
Army Pictorial Service Division: "THE
A-V PROGRAM IN THE ARMY -
ITS DISTRIBUTION & UNUSUAL
TECHNIQUES"
5:00 P.M.-K E I T H CULVERHOUSE,
Director of Sales Presentations, Tele-
vision Bureau of Advertising, Inc.:
"FILM & SLIDES -RIGHT OR
WRONG"
WEDNESDAY, OCTOBER 8TH
Noon to 9:00 P.M.-Exhibits
Noon— Industrial Audio-Visual Associa-
tion Luncheon and Regional Meeting
1:00 & 6:00 P.M.-Film Producers' Asso-
ciation Showcase and Conference on
Sponsored Films
2:00 P.M.-LT. COLONEL C. S. BAUER,
USAF, Chief, Audio-Visual Aids &
Manuals Branch, Special Training De-
vices Division: "THE USAF IN-SERV-
ICE MOIION PICTURE PRODUC-
TION PROGRAM"
3:00 P.M.-R I C H A R D T. C A R T-
WRIGHT, Naval Aircraft Maintenance
Training School Director, Grumman
Aircraft: T HE USE OF A-V IN IN-
DUS! RIAL EDUCATION"
NAVA Board
Meeting
This cartoon was drawn by Rich Davis,
son of past president Ainsley Davis.
472
EdScreen & AV Guide — September, 1958
4:00 P.M.-LAURENCE K. HAMILTON.
Vice President in charge of Sales,
Technifax Corporation: "COMMUNI-
CATION AND HUMAN RELATIONS"
5:00 P.M.-ROBERT P. ABRAMS, Vice
President, Williams, Brown & Earlc,
Inc., Philadelphia, Business & Indus-
try A-V Council, who will conduct:
"A ROUNDTABLE SESSION ABOUT
THE USE AND APPLICATION OF
DIFFERENT AUDIOVISUAL TECH-
NIQUES IN INDUSTRY"
7:00 P.M.-R. R. POMEROY, Head of
the Visual Projects & Recordings
Branch and E. B. NOWICKI. Audio-
Visual Division Head. U. S. Naval
Training Device Center: "AUDIO-
VISUAL ENGINEERING-MILITARY
TRAINING"
THURSDAY, OCTOBER 9
9:00 A.M.— Educational Film Library .As-
sociation Board Meeting
Noon to 6:00 P.M.— Exhibits
Noon— Magnetic Recording Industry As-
sociation luncheon and meeting
1:00 to 4:00 P.M.-
sored Films
-FP.\ Showcase, Spon-
2:00 P.M.— Roundtable Session, presented
by Members of the EDUCATIONAL
FILM LIBRARY ASSOCIATION:
"THE FILM LIBRARIES 8c INDUS-
TRY"
3:30 P.M.-R. C. RHEINBECK, Chief-
Engineer, CBS. News: "MAGNETIC
SOUND IN I6MM FILM PRODUC-
TION"
4:30 P.M.— Workshop sessions sponsored
by the Metropolitan Audio-Visual As-
sociation in cooperation with the Long
Island Audio-Visual Association and the
New York State A-V Council under the
supervision of DR. IRENE CYPHER,
A-V Director. New York University:
"TELEVISION IN EDUCATION"
7:30— Banquet — Hotel New Yorker
FRIDAY, OCTOBER 10
12:00 Noon to 6:00 P.M.-Exhibits
12:00 Noon-New York State A-V Sup-
pliers Association Luncheon and Meet-
ing
1:00 P.M. to 4:00 P.M.
Association Showcase
on Sponsored Films
-Film Producers'
and Conference
2:00 P.M.-ARTHUR GAGLIOTTI, Dep-
uty Representative to the United Na-
tions- U.N.E.S.C.O.: "AUDIO-VISUAL
METHODS IN INTERNATIONAL
RELATIONS'
3:00 P.M.-LAURENCE K. HAMILTON,
Vice President in Charge of Sales,
Tecnitax Corporation: "THRUWAYS
TO LEARNING "
4:00 P.M.-CHARLES E. LUMINATI,
Director of .Audio-Visual Services, Great
Neck Public Schools: "THE 1 ECH-
NIQUES OF MODERN A-V EQUIP-
MENT AND UTILIZATION IN IN-
STRUCTIONAL MATERIALS "
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EdScreen & AV Guide — Septeimber, 1958
473
valuatioH of new films
by L. C. LARSON
Director, Audio-Visual Center
Indiana University
CAROLYN GUSS
Associate Professor, School of Education
Indiana University
ART IN THE WESTERN WORLD
(Encyclopaedia Britannica Films, 1150
Willmette Avenue, Wilmette, Illinois.)
30 minutes, 16mm, sound, color, 1958.
$390. Teacher's guide available.
DESCRIPTION
Art in the Western World surveys
the works of masters of painting and
sculpture from the thirteenth century
to the early twentieth using illustra-
tions from the collection in the Na-
tional Gallery of Art in Washington,
D. C.
As the camera illustrates the major
movements in art, the narration ex-
plains them. This survey begins with
examples of the Byzantine style, such
as Enthroned Madonna and Child,
painted around the year 1200, repre-
senting a tradition nearly one thou-
sand years old. The formal religious
art with its lack of the realistic was
prescribed by the church. About one
hundred years later efforts to bring
a little realism into painting are il-
lustrated by the works of Duccio, The
Calling of the Apostles Peter and An-
drew, and Giotto, Madonna and Child.
These two Italians occasioned a new
dimension which artists imitated for
another hundred years.
The Renaissance brought new real-
ism, depicted by Go/zoli's The Dance
of Salome, and .4ngelico and Lippi's
Adoration of the Magi. Castagno con-
veyed the impression of motion in his
The Youthful David. In sculpture,
Verocchio revealed traits of character
of the stern ruler of the city of Flo-
rence with the image of Florenzo de'
Medici. Raphael took Renaissance
painting to its summit, and his St.
George and the Dragon and Alba
Madonna are shown in the film. EI
Greco in the early seventeenth century
showed himself a master. Laocoon is
presented as an example of his work.
Next, the Northen style of Renais-
sance painting with its precision and
detail are exemplified in Van Eyck's
The Annunciation and Weyden's Por-
trait of a Lady. Holbein shows in his
Edward VI as a Child the German
style of concise recording of fact.
Portrait painting attained a special
place among the arts in the seven-
teenth century. Pope Innocent X by
Velasquez and Philip, Lord Wharton
by Van Dyke illustrate this area of
concentration. During this period
there emerged a giant — Rembrandt
who used light to focus attention on
the important parts of a picture. This
technique is demonstrated in Self-Por-
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.\ change took place in western art
during this century as the center of
fashion and wealth moved to Paris.
It was a light-heated world of make-
believe and grace which carried on
into the eighteenth century. Boucher's
Venus Consoling Love and Madame
Bergeret convey this spirit. Goya's
work reported the facts and faces of
the crumbling Spanish Empire in
Senora Saba.sa Garcia and The Mar-
quesa de Pontejos. During the eigh-
teenth century English art sought to
perfect the irregularities of nature in
portrait and in landscape. Constable's
.4 Vieiu of Salisbury Cathedral and
Turner's Kcelmen Heaving in Coals
by MoonJigItt are examples of this en-
deavor. The English style strongly in-
fluenced the American painter. This
influence is in the American works
The Washington Family by Savage,
Colonel Guy Johnson by West, the
Father of American Painting, and The
While Girl by Whistler. Some exam-
ples of the works of West's pupils are
also shown. The development of an
independent American realism is
given in Homer's Breezing Up.
Impressionism came on the scene in
the later years of the nineteenth cen-
tury. This style was based on the
theory that what is actually seen in
nature consists of nothing more than
minute flecks of color a painter could
duplicate with a web of brilliantly
colored brush strokes which, from a
distance, fuse in the eye to form an
image. Impressionism is exemplified
in Renoir's A Girl luith a Watering
Can, Monet's Venice, Palazzo de
Mula, and works of Pissarro, Degas,
and Lautrec.
A new group in Paris called the
post-impressionists searched for new
ways of expressing the mood of their
time. VanGogh's La Mousme, and
Gaugin's Self-Portrait represent this
movement.
APPRAISAL
The evaluating committee feels that
this film will be of interest to college
students in introductory classes of art
history and to senior high school stu-
dents in art appreciation. Art in the
Western tVorld helps the viewer un-
derstand liow each work not only re-
flects the character of the artist but
474
EdScreen & AV Guide — September, 1958
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also how it is related to his cuhural
Ijackground and the mood of the
period in wliith he lived. Inasmuch
as the illustrations of the styles were
taken from the National Gallery of
.'\rt, several of the major artists such
as Da Vinci and Michelangelo are not
represented. Since the film is a sur-
vey, it is very general and has no
further application than to serve as an
introduction to art. The photographic
technique of seeing the pictures in
their entirety and then focusing on
small parts of the works helps the
viewer to appreciate some of the spe-
cial skills of the artists. All the color
details of the paintings are faithfully
picked up in the photography.
—J. Robert McAdam
EXPLORING SPACE
(Louis de Rothemont .Associates Film
Library, 13 East 37th St., New York
16, N. Y.) 30 minutes, Kimm, .sound,
black and white or color, 1958. $175
or §100.
DESCRIPTION
The film presents Dr. I. M. Levitt,
Director of the Fels Planetarium, in
an illustrated lecture-presentation of
the principles of rocket engines.
Doctor Levitt begins his presenta-
tion with a discussion of the limits
imposed upon internal combustion en-
gines at high altitudes by the thin air.
Having suggested the rocket as a sub-
stitute engine, he traces the develop-
ment of the pyrotechnic rock-t from
its possible origin as a "squib" fire-
cracker. A discussion of the operation
of a rocket introduces the reaction
principle. Dr. Levitt further demons-
trates this principle with an ordinary
balloon.
Through the use of animation. Dr.
Levitt describes the hindering effect
of atmosphere on the rocket. He em-
phasizes that the rocket has no need
for the air in its operation and actu-
ally performs most efficiently in a
vacuum.
Using liquid air and alcohol. Dr.
Levitt demonstrates the greater energy
of liquid fuels as compared to solid
fuels. Scenes of a V-2 firing demon-
strate some of the problems of using
extremely cold liquid air as part of a
rocket fuel. Other liquid fuels are
touched upon and the use of concen-
trated nitric acid as a rich source of
oxygen is demonstrated.
The film shows a V-2 launching with
a long sequence of footage taken by a
camera in the rocket. Using a simple
animation sequence without narration,
the film depicts a three-stage rocket
taking off, gaining altitude, and even-
tually placing a satellite in orbit about
tiie earth.
^fiDuJ uowt omJib
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EdScreen Cx AV Guide — September, 1958
475
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Exploring Space ends with Dr. Lev-
itt's observation that space travel is
actually here.
APPRAISAL
The previewing committee rated this
film above average for use in elemen-
tary, junior high, and senior high
school classes in science. The title is
misleading in that the film is devoted
to a simple study of rocket engines
rather than to any of the exploratory
aspects of space flight. However, the
film presents its information in an in-
teresting manner and will be valuable
to elementary classes in which trans-
portation and communication are
studied. It is equally applicable to
general science classes at the junior
high level and it provides a discussion
of the reaction principle which will
make the film useful in physics classes.
The film is rather long for the actual
content it presents. Extended se-
quences of V-2 firings demonstrate
actual applications of rocket principles
but add unnecessarily to the film's
length. The high altitude photographs
of the earth are interesting but some-
what divorced from the main theme.
—Merlyn Herrick
WHEN SHOULD I MARRY?
(The McGraw-Hill Book Company,
Inc., 330 West 42nd Street, New York,
New York.) 19 minutes, 16mm, sound,
black and white, 1957. $115. Produced
by Crawley Films, Canada.
DESCRIPTION
When Should I Marry presents
through dramatized situations some of
the questions young couples should
consider in making a decision as to
whether or not they are ready to
marry.
Upon the suggestion of their par-
ents, Pat, eighteen years old, and Jim,
nineteen, visit their minister. Dr.
Hamilton, to discuss their readiness
for marriage. Opening scenes show the
young couple with Dr. Hamilton as
Pat and Jim relate their plans after
marriage and their parents' desire for
them to wait two years. Jim's plan for
going to college to take an engineer-
ing degree and Pat's working to help
financially remind the minister of
Betty and Bert whom he had married.
Scenes shift to Betty as Dr. Hamil-
ton explains that she had completed
two years of college before marrying
and then to Bert who had finished col-
lege but is continuing his studies
toward a degree in law. The minister
further explains that Betty had taken
a job to supplement Bert's summer
earnings and the educational loan he
has received.
As Betty enters their one-room
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under Sir Edmund Hillary, during the
summers of 1956-8.
This film is a record of the pre-
liminary journey of the THERON
to establish a base camp in
advance of the main party's
arrival.
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apartment, she finds Bert, exhausted
frpm studying, asleep in the chair.
Awakening him, they discuss briefly
the exam he has had and then Betty
tells him of an invitation to attend a
party that evening. Apologetically,
Bert reminds Betty that he has to study
for an exam the following day and
seeing her disappointment, he prom-
ises an evening of dancing when
exams are over. Picking up a box she
has placed on the table, Betty tells
Bert she has bought a linen tablecloth
and eight napkins that were on sale.
A quarrel ensues over her paying $9.95
for the items when Bert has been
saving his quarters for an $8 book
he needs. Betty replies that she'd like
to have just one nice thing in the
"dump" in which they live. A second
quarrel develops when Betty hangs a
hand-laundered piece on the clothes-
line over Bert's study table and dur-
ing the exchange of bitter words, Betty
wonders how they ever got themselves
into this "mess."
The scene shifts back to Pat, Jim,
and Dr. Hamilton as the young cou-
ple react to the story of Betty and
Bert by indicating that they have con-
sidered the problem of being married
and of going to school. Dr. Hamilton
raises two more questions: Have they
considered the possibility of Jim's not
being able to finish school because of
illness or because of the birth of a
child which would prevent Pat's con-
tinuing work? Are they old enough to
handle the special problems of mar-
riage that often require more mature
experience? The minister again turns
to a young couple, Hal and Helen,
who married just out of high school
and just prior to Hal's induction in
the army. He explains that both
Helen and Hal looked to marriage
as a means of getting away from fam-
ily restrictions.
476
EdScreen & AV Cuirlp ^pntpmhpr IQSR
The scene shifts to the small apart-
ment occupied by this young couple
as the minister relates that following
his two year army service, Hal, talent-
ed in manual skills, has found a job
in a furniture factory while Helen
has home and motherhood responsi-
bilities for their small daughter. When
Hal arrives home one evening, he
finds that Helen has baked him a
birthday cake and has invited four of
their former high school friends for a
party. Helen e.xplains that she couldn't
afford both a cake and a present, so
sh3 had baked the cake herself. Hal
notices a bouquet of flowers and finds
that she has borrowed money from
their landlady for the flowers. He com-
ments that she knows it is hard to
make "ends meet" on the week the
rent is due and questions the advisa-
bility of spending borrowed money
for such luxuries.
.After the guests arrive the conversa-
tion establishes that Helen's two girl
friends and Hank, one of Hal's boy
friends, have each completed the sec-
ond year of college. Hank is working
at a filling station during the summer,
and with the money he has earned has
bought a second hand car. Al, the
other boy, is completing a two-year
electronics course that summer. Other
bits of conversation indicate that
Hank has accomplished army service
through college ROTC which would
give him a second lieutenant rating
upon graduation whereas Hal's rank
at the end of his two years of service
was still that of a private first class.
Al, on the other hand, has received r.
student deferment to complete his
technical training. The girls' conversa-
tion revolved around her friends' prep-
arations for college in the fall and
Helen's motherhood which she re-
marks, "Sure ties you down."
When the young couple are invited
by their four guests to accompany
them to a beach picnic, Hal and
Helen decline because of the expense
of a baby-sitter. The party comes to
a sudden end by the baby being
awakened and frightened by one of
the guests playing a loud, jazzy record.
After the guests leave, Hal wonders
how much Al will make after he com-
pletes the electronics course.
In the concluding scenes of Pat,
Jim, and Dr. Hamilton, they further
discuss problems relating to marriage.
In answer to Pat's direct query,
"Should we get married now?" Dr.
Hamilton states several questions he
usually asks of young couples who are
contemplating marriage: Have you
known each other long enough to be
sure you're choosing the right person?
Can you take on the responsibilities
of marriage, such as earning and sav-
ing money and managing a home? If
you marry now, would you be cutting
oil a career before you have a chance
to get started on it? Are you old
enough to handle all the things that
can happen in a marriage— the ups
and downs, the emotional upsets, and
the disappointments?
In addition to considering these
questions, he advises them to consider
that an early marriage may result in
some of their dreams being realized
in the very near future, but also thit
even more important satisfactions may
need to be sacrificed. His concluding
remark reminds Pat and Jim that only
they themselves can answer the ques-
tion, "When should I marry?"
APPRAISAL
The film presents in an interesting
fashion some of the problems young
people face in the early years of mar-
riage, particularly in reference to so-
cial and emotional problems resulting
from stringent financial circumstances.
The questions at the end of the film
raised by the minister, Dr. Hamilton,
can provide a springboard for discus-
sion that goes beyond the dramatized
situations portrayed. The user who ex-
pects to get specific answers may find
tlie open-ending a disappointment.
When Should I Marry may be used
profitably with senior high school
clas.ses in family living, senior high
school and college guidance counselors,
marriage clinics, and young adult
groups. The film is correlated with
Landis' Your Marriage and Family
Living.
The film contains numerous subtle-
ties which will make profitable several
showings. A more profound explora-
tion of the situations reveals deep im-
plications. In the case of Hal and
Helen, for example, the conversation
revolving around Al's technical train-
ing and Hal's thought about Al's po-
tential salary when the course is fin-
ished imply that Hal recognizes the
limitations family responsibilities have
placed on him for training beyond his
high school education and the limita-
tions his present job has for advance-
ment and for financial improvement
and security. Evident also is the wide
gap that has developed in two years'
time between the married couple and
their unmarried friends with no fam-
ily responsibilities.
The young people play the various
characterizations naturally and the
viewer can't help but feel that he is
being given a candid view into real-
life situations. The dialogue, too, has
a natural quality, and at no time does
the minister sound "preachy."
-Beryl B. Blain
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EdScreen & AV Guide — September, 1958
477
come out of
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A scene in the Monhattan Color Lab
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Described and eralnated by BOBEKT
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send rerleiT copies of filmstrips to
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S. Calnmet Are., Chicago 16, Illinois.
"SIGNS WE SEE" SERIES
Long Filmslide Service, 7505 Fair-
mount Avenue, El Cerrito 8, Cali-
fornia. The series of filmstrips is in
color. The grade range would vary
widely depending on use made of the
series (see text). Subject area could
include reading (remedial or primary),
driver training, or English as a lan-
guage. The series includes five film-
strips that would cost $4.80 each. The
cost of the whole series would be
$22.50.
"INFORMATION SIGNS" (43
Frames). The publisher of this filmstrip
series suggests several ways in which
the strips could be put to use. These
include: enrichment material for the
lower grades, remedial reading groups
at the junior or senior high school
level, classes in English for foreigners,
tachistoscopic material, and for use in
driver education classes. The first strip,
in the series shows thirty-six signs to
give information to people or to try
to sell them something. The types of
signs vary widely with many colors
and types of lettering. The color pho-
tographs are of excellent quality. At
the end of the filmstrip three frames
list tlie actual wording of each sign
contained in the filmstrip and provide
for a complete review.
"WARNING SIGNS" (36 Frames).
This filmstrip contains pictures of
twenty-eight types of signs designed to
warn persons of danger ahead or to
keep them from violating laws. The
majority have direct application to
driving. The signs pictured are listed
in frames at the end of the filmstrip
for review.
"PARKING SIGNS" (39 Frames).
Thirty-one different signs that were
intended to control parking make the
core of this filmstrip. .^s would be ex-
pected they pertain to directions, hours
of parking, parking limits, and no
parking signs. Each sign is different
and could provide for some conversa-
tion. There are review frames at the
end of the filmstrip.
"DRIVING SIGNS- (A) Driving
Controls" (41 Frames). This filmstrip
contains photographs of thirty-three
signs that help control automobile and
truck traffic. They are of a type that
would be found on any typical high-
way or city street. Each sign is listed
at the end of the filmstrip in review-
frames designed to summarize the film-
strip.
"DRIVING SIGNS- (B) Driving
Aids" (41 Frames). Because drivers
cannot tell what is ahead on a strange
road without the aid of signs along
the highway, this filmstrip is composed
of thirty-three types of these signs
which help automobile and truck dri-
vers drive more safely. The majority
have to do with turns, speed, road
conditions, and other driving aids.
This sign series contained color
photos of excellent quality. The mate-
rial contained in the filmstrips was
very meaningful because the students
would have seen these signs or similar
signs in their daily life. The filmstrips
contained in this series would help
encourage slow students to learn the
meanings of unfamilar words and in
addition help raise questions pertain-
ing to signs and their uses. No teach-
ing guide was furnished. The overall
rating given to the series was excel-
lent.
MOREHOUSE PRIMARY SERIES
Morehouse .Associates, Incorporated,
516 Fifth Avenue, New York, 36, New
York. Filmstrips are color drawings.
Grade range includes primary and ''n-
termediate grades. Grade level is noted
with each filmstrip. Subject area varies
and is noted below. Price for each
filmstrip is $4.80 with no price quoted
for entire series.
A41 - "WHAT MAKES THE
WIND" (Middle grades, Science, 51
Frames). This and all other filmstrips
in this series is divided into three
parts aiding the instructor in the pres-
entation of the subject. The three
parts are the preparation, the lesson,
and the test. Indicators are located in
the filmstrip for each part. The first
filmstrip deals with the facts about
air, both warm air and cold air. In
the drawings cold air is always blue
and the warm air is always red. This
fact is explained to the viewer and
478
Pri<;
rrCtor\
A\/ r.<,\Ac
<;or.*-oml-.or ^Q^^
helps with the subject matter. Experi-
ments with common items such as a
refrigerator and a stove help prove
that warm air rises and cold air tends
to go down. These facts are later
shown to be the cause of wind and
pictures of different types of land are
shown to produce types of air move-
ment that in turn causes wind to
develop. At the end of the filmstrip
there are sixteen frames which are de-
signed to test the material taught with
picture questions, completion state-
ments, and other methods to cover all
material in the filmstrip.
A42 - "WHAT TRANSPORTA-
TION MEANS TO US" (Middle
grades, Social Studies, 46 Frames). In
animated cartoon fashion, Little Ted
has the experience of being delayed
several times while on his way to the
city to see the circus. While traveling
in the family car they meet and are
delayed by trains, trucks, boats, air-
planes, etc. He is discouraged by the
delays and plays he is the Pied Piper
and does away with all types of trans-
portation. He soon finds out that liv-
ing is very difficult without transporta-
tion. He would have to live by primi-
tive methods with no travel, cities,
roads, nor circuses. He finds out how
valuable transportation is to our coun-
try. The test section of the filmstrip
includes questions on foods, furniture,
clothes, and services that depend on
transportation.
A43-"USING PARTS OF A DOL-
L.^R" (Lower and Middle Grades,
Arithmetic, 49 Frames). The first part
of this filmstrip illustrates the one-
time problems men had when there
was no money as we know it. Told
by color drawings, a man has quite
a problem of obtaining wood when he
only has animals to trade. The film-
strip shows how money used as a
medium of exchange helps men ex-
change it for goods they desire. The
main lesson taught in the filmstrip
concerns parts of a dollar. With pic-
tures of coins, the idea is put across
that there are many ways to divide a
dollar. Sample purchases help student
see the equal value of certain parts
of a dollar such as fifty pennies equal
a half dollar. The testing part of the
filmstrip covers the material very well
except that in a few frames counting
of certain coins would be rather com-
plicated because so many are pictured
as one group.
A44-"WE ALL TAKE TURNS"
(Lower Grades, Behavior Lesson, 43
Frames). This very interesting filmstrip
teaches good manners by illustrating
a story by the use of color drawings.
The Burns and Shaw families and all
their relations are introduced by use
of rhymed verse. In going to grand-
father's house for Thanksgiving, the
children observe what poor manners
the chickens, pigs, and cows have
while eating. Grandfather, noticing
that their manners need improvement
shows them a game which insures that
they will take turns getting a drink at
the pump. Their lesson learned, they
develop better manners and please
their parents. The conclusion of the
filmstrip illustrates right and wrong
pictures for the viewer to comment
from ideas gained while viewing the
filmstrip. The vocabulary used in sev-
eral frames would need explanation to
lower grade students.
A45-"CLOTHES AND SEASONS"
(Lower Grades, Science, 52 Frames).
An object lesson is told by use of
color illustrations to show how people
lose heat from their bodies through
their skin. Comparisons with a refrig-
erator and bath tub are used to show
what happens when we have too much
or too little heat in our bodies. The
story lesson concerns Polly who 's
sick in bed with a cold. Her uncle
puts on a puppet show that tells her
what friends her coat, hat, overshoes,
and foods are to her. Mr. Colder is
always ready to take away her body
heat unless she protects herself with
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7 COLOR filmstrips encourage teen-agers to discuss the problems they encounter in
growing up physically, emotionally, mentally and socially. For later elementary and junior
high students complete Series: ^34.30 Individual Filmstrips: {5.45
How Shall We live?
5 COLOR filmstrips, with recordings, present everyday situations in which decisions of a
moral or ethical nature must be made. Junior and senior high school students can de-
velop their own solutions to such problems through discussion.
Complete Series (Filmstrips. Recordings, tender's Guides): (49.
Living Right al Our Work
5 filmstrips, with recordings, stimulate adult discussion groups to choose the right course
of action. The everyday situations of choice, leadership, counsel, attitude and outlook are
provocative. For adult groups in church, school, industry and community organizations
Complete Series (Filmstrips, Recordings. Leaders Guides): J49.
learning to Sfudy
7 filmstrips help students adopt good study practices, make more effective use of study
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Complete Series: {25.65 Individual Filmstrips: {3.95
EdScreen & AV Guide — September, 1958
479
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her friends. The diflerent seasons are
illustrated with the proper clothing
necessary for each. The end of the
filmstrip has an excellent review with
questions and matching statements for
pictures.
This primary series was outstand-
ing in terms of organization of learn-
ing matter. No teaching guide was
necessary with the parts of each film-
strip clearly identified as the filmstrip
was being shown. The use of color
and pictures was excellent and the
material would be very meaningful
to the intended grade group. In some
cases words were used in the vocabu-
lary that were judged too difficult for
some of the grade levels the filmstrip
were designed for. Each filmstrip is
a lesson in itself and could be used
effectively for presenting new material.
The overall rating of the series was
excellent.
SINGLE SUBJECT FILMSTRIPS
Visual Education Consultants, In
corporated, Madison 4, Wisconsin
Filmstrips are in black and white
Grade range is wide including inter-
mediate grades through high school
Subject area includes social studies
and science. Price for each filmstrip h
$3.50.
"MACHINES FOR A LAND OF
PLENTY" (36 Frames). This film-
strip briefly describes the develop-
ment of farm machines that through
the years have greatly changed the
methods of farming in America. This
SCIENCE
FILMSTRIPS
SINCE 1931
SINCE 1931
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Interesting filmstrips in color, carefully
prepared in collaboration with classroom
teachers.
SIGNS WE SEE
FARM FATHERS
COMMUNITY HELPERS
FAMILY SHELTER
OUTLINES NATURAL SCIENCE
JUNIOR TRAVEL
FAMILY OUTINGS, ETC.
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progress is shown to have helped raise
our standard of living to the highest
in the world. The many pictures of
farm machinery would be of question-
able value to anyone who is not fam-
iliar with farm operation and farm-
ing problems. The pictures would be
more likely to promote understanding
in children who live in farm districts.
The story as told through pictures
would be ineffective for many audi-
ences who would not be familiar with
basic farm machinery and farming
methods. The pictures were judged
of average quality, and the filmstrip
would be meaningful only with suffi-
cient background. The captions were
excellent for intended grade group
and the teacher's guide was adequate.
The filmstrip answers questions and
would be best to present during a
unit as supplementary teaching. The
overall rating was good.
"HOMES AROUND THE
WORLD," (36 Frames). Many homes
of vastly different types are shown in
this filmstrip from all parts of the
world. Shown as a necessity for all
men, some of the reasons are dis-
cussed such as, climate, protection from
weather and dangers and the back-
ground of the community. The type
of home is discussed in relation to
the available building materials and
the skill man has in using them.
The story was excellently told with
the use of pictures and the pictures
themselves were of excellent quality.
The filmstrip would be very meaning-
ful to the intended grade group and
the rating given to the captions was
excellent in relation for the various
grades. The publishers guide for the
filmstrip was adequate and included
a completion test. The filmstrip both
asked and answered questions and
would be best used to summarize
material in teaching. The rating was
excellent.
"GREAT LAKES SHIPPING," (28
Frames). The filmstrip takes the port
of Milwaukee to discuss incoming and
outgoing cargo in a typical lake port.
Differences in cargo and ships used
is shown throughout the filmstrip. A
comparison is made between lake
shipping and overseas trade.
The pictures were of exceptional
quality throughout the filmstrip. The
story was excellently told with pic-
tures and the lesson would be mean-
ingful to the intended grade group.
The captions used acceptable vocabu-
lary for the grade level and the teach-
ing guide was judged outstanding.
The filmstrip both raised and answered
questions and would be best used to
introduce material to be taught. Over-
all rating was excellent.
480
EHSrreen Tt AV r.iiirlp
^pntpmber 1 9S8
SOUND
advice
about audio materials
and equipment
by MAX U. BILDERSEE
Many new recordings are promised
for early release; recordings which
should contribute to the instructional
program in many subject areas.
Although no new titles, per se, have
as yet been announced it is reasonable
to assume that CAEDMON will con-
tinue to offer exceptional material for
school purposes. ENRICHMENT has
announced eight new fall titles in-
cluding "Thomas Jefferson," "The
Vikings," "George Washington" and
"Santa Fe Trail" in their regular series
of recordings recounting American his-
tory.
In addition, there will be four ad-
ditional titles under the ENRICH-
MENT label in a new series spotlight-
ing documents which have been mile-
stones in American History. In the
first series of four, due for release this
fall, there will be recordings recount-
ing the events preceding and including
the delivery of such American classics
as Patrick Henry's "Give Me Liberty
or Give Me Death" speech, the "Dec-
laration of Independence," "Lincoln's
Gettysburg Address" and "The Bill of
Rights." We are interested in hearing
these recordings for two reasons— first
that they will highlight documents
rather than people and second that
they will be so developed that the
music of the time— the folk songs and
popular songs of the day, will be em-
ployed to crystallize impressions con-
cerning the attitudes of the Americans
of another day.
In the field of English Literature
for secondary schools we are looking
forward to hearing "Twelfth Night,"
"Much .'Vdo About Nothing" and "The
Taming of the Shrew" as they are pro-
duced by SPOKEN WORD.
Languages and Music will not be
forgotten. OTTENHEIMER is pro-
ducing, under the CABOT label, sev-
eral new albums including one on the
"INSTRUMENTS OF THE OR-
CHESTRA" and the "MAGIC OF
MUSIC." Ernest LaPrade and Milton
Cross are participating in the planning
and production of these records. Mr.
Cross is remembered my many as a
pioneer in broadcasting and particu-
larly in music broadcasting. He has
been the voice for such organizations
as the NBC Symphony and the Metro-
politan Opera Company on the air.
Mr. LaPrade has been active for more
than twenty-five years in bringing the
best music into the home through
radio and television in his capacity of
Director of Music Activities for the
National Broadcasting Company. .Ama-
teur philharmonists will remember Mr.
LaPrade as Director of the NBC Or-
chestra in their "add-a-part" series of
some years ago which invited home
participation in orchestra presenta-
tions.
In the languages there will be a
new series by the WILMAC RE-
CORDERS of Pasadena, California in
the area of Spanish. This set of record-
ings is being developed cooperatively
with schools of the Los Angeles area
and promises to be very valuable.
In addition, RCA-VICTOR will con-
tinue the development of their "His-
tory of Music" series and DECCA
plans to reissue their classic "No Man
Is An Island." STRATCO AUDIO-
VISUALS is readying a new recording
to be accompanied with special vis-
uals. This will probably be in the
rhythm field and will definitely be
designed to appeal to elementary
school personnel, and their students.
It is anticipated, too, that FOLK-
WAYS will continue their exploration
into the area of children's recordings
with special emphasis on folk music
interpreted for the kindergarten and
first graders. EMC of Minneapolis is
planning a revision of their tape re-
cording program in an effort to bring
it closer in line with the needs of
schools.
Pete Seeger sings "AMERICAN
FOLK SONGS FOR CHILDREN"
(Folkways Records and Service Corpo-
ration number EPC 1) is one of those
rare joys in instructional recordings
there's
no other
recording tape like
Irish
BROWN BAND!
specifically
engineered for
classroom requirements
and school budgets
gives undistorted reproduction
of the frequency range that
classroom recorders can
realistically handle —
approx. too to
8,000 cps
Why pay for broadcast quality recording tape
when your moderately-priced recording equip-
ment will not handle the entire high-fidelity range?
ORRadio Industries, Inc.
Audio-Visual Department
Shamrock Circle, Opelika, Alabama
Kindly send me free of charge and without
any obligation the item(s) I have checked:
□ A supply of handy irl»h "Reel-Tabs," the
reel-indexing accessory that ends forever
the confusion of unidentified and mis-
marked reels.
□ Instructive folder, "How Magnetic Tape
Is Made."
Name
Position.
School
Street Address.
City
.Zone.
-State-
EdScreen & AV Guide — September, 1958
481
•perfect
for
instruction and recreation
N E W C O M B
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in that it employs the simplest form
of presentation, does not in any sense
usurp the function of the teacher and
offers a variety of appropriate utiliza-
tion procedures limited only by the
imagination of the teacher. The four
songs presented include "All Around
the Kitchen," "This Old Man," "Com-
ing Around the Mountain" and "Train
is A 'Coming." The latter is an ideal
play song for children — simple to
sing, with an easy rhythm, and ideally
adapted for local improvisation and
classroom participation. It is so effec-
tive that it can be readily adapted to
a simple auditorium presentation in-
volving an entire class not only in the
singing but also in simple rhythmic
activities which can readily delight
either a child or an adult audience.
This one is pure and unadulterated
fun!
".\11 Around the Kitchen" is also a
participation song calling for such
simple activities as "put your hand
here" and "close your eyes" and "turn
right around" and so forth. This, too,
the class can sing, play and improvise
to simultaneously. "This Old Man"
is fundamentally a counting song us-
ing the numbers from one to ten and
of course has immediate application,
in kindergarten and first grade levels,
to the application of play time to
learning pursuits. The music is rhyth-
mic and invites body motion and
self-expression. It is within the sing-
ing capacity of practically every child
—no, of every child— and yet it is
'good music' being folk music long
accepted. By singing and playing to-
gether the children can develop that
essential sense of participation in
group activity and at the same time
make individual contribution to the
development of the program.
Dog stories always delight children
—and they will enjoy hearing "OLD
YELLER" (Disneyland number WDL
3024) which is taken largely from the
sound track of the Walt Disney film
of the same title. Of course "Old
Yeller" is a mongrel and is a hero;
protecting his human family from
many perils including an angered
bear, a mad wolf, and a pack of
crazed hogs. In this series of adven-
tures "Old Yeller" develops hydro-
phobia and in turn has to be de-
stroyed. But the story has a happy
ending with the ending involving a
pup, "New Yeller" being of course
from a litter sired by the hero. Ele-
mentary grade children may enjoy
hearing this as leisure listening and
it can be presented to a group in
serial form to last over several days.
Although ostensibly directed to chil-
dren. "TALES OF HANS CHRIS-
TIAN ANDERSEN" (Caedmon num-
ber TC 1073) does not quite succeed
perhaps because of the cultivated
'stagy' presentation by Michael Red-
grave. Mr. Redgrave's delivery will
appeal to adults, and the reacquaint-
ance with "The Tinder Box," "The
Emperor's New Clothes," "The Stead-
fast-Tin Soldier" and "The Emper-
or's Nightingale" is delightful. The
latter of these stories, incidentally,
runs far beyond optimum listening
time for children, occupying approxi-
mately twenty minutes. In addition,
the language employed is beyond the
experience of most children and con-
sequently beyond their understanding
despite the broader nature of the lis-
tening vocabulary.
However, in teacher training insti-
tutions this recording may serve an
essential function in helping young
people training to instruct in the
kindergarten and first grades, develop
an acceptable style for story telling.
Mr. Redgrave's easv delivery and ob-
vious pleasure can be effectively emu-
Grahome, Kenneth (1859-1932}
RELUCTANT DRAGON, THE |
Synopsis: A reading by Boris Karloff of Kennet I
encounter between the intellectual sonnet-writing j
Champion Dragon Killer. }
Appraisal: a delightful listening experience. |
dignity and offers the pleosure intended by the ou I
Utilization: This is a secondary school, college .
pleasure listening. It can be used effectively in literature
for assigned listening.
Rating: Poor Fair Good
Record Label: Caedmon TC 1074
One 12 inch 33.3 rpm microgroove record.
I SUBSCRIBE TODAY
Qudiofile
box 1771
albany 1 , n. y.
edited by
Max U. Bildersee
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instruction and speech classes
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1. Title
2. Author
o
audioflle #58004
482
EdSrreen Tt AV r.iiirlp "spntpmhpr 1 QS8
Here are some ways you can use tape to make your science
teaching more exciting and alive.
• Let a student amateur radio operator tape the "beeps" from
Vanguard or other satellite. Let him also tape the regular code
of short wave radio, to offer as contrast.
• Let different groups in the class create, and record, dramatiza-
tions of the discoveries of famous scientists.
• Tape a talk from a scientist; arrange a taping of a radio or TV
program which was broadcast during class hours.
• Common sounds can be taped anci played back for the class
to identify the scientific laws illustrated — approaching and
passing train whistle: Doppler effect, for example.
• Tape the sounds of nature — birds, animals and insects.
• Build a library of taped experiments. Have a gifted group in
your class do an experiment together. Let them record their
procedure and conclusion. This can serve as a model and in-
structor for another group to perform the .same exijeriment.
Other groups can tape other experiments. Tapes can be
exchanged among groups.
The sound quality of a tape recording can be no better than
the quality of the tape on which it is recorded. Educators' criti-
cal re<)uirements for fidelity of reproduction and consistent
quality are easily met by any of the eight types of Audiotape.
This complete line of professional quality recording tape offers
the right recording time and the right tape cost for any applica-
tion. But, regardless of type, there's only one Audiotape ciuality
—the finest that can be produced. For more information write
Audio Devices. Box EV.
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lated and make the listening training
session on both the college and the
school level more effective. In addi-
tion, those training for library work
which will involve children (either
school or public libraries) not only
should be fully acquainted with the
recording but can profit from hearing
it for practice in critical evaluation
of known materials.
"AS YOU LIKE IT," the delightful
Shakespearian comedy so often pre-
sented to senior high school and col-
lege students, is now available in un-
abridged recording produced by The
Spoken Word (Number SWA4). This
is delightfully performed and the pro-
ducers have wisely resisted all efforts
to accept overacting, or to "gimmick
up" the Sheakespeare script with un-
desirable additions. There are a few—
a minimum— of sound effects used only
to indicate scene and to record action
which might otherwise be lost. On
the other hand, this is purposefully
restrained so that the listener can
participate fully in the delightful ex-
perience of recreating scene and ac-
tion.
Similarly, performance is kept sim-
ple and language difficulties largely
eliminated. Orlando and Rosalind are
offered in reasonable interpretation as
are the other leading characters in-
cluding Celia, Oliver and both Dukes.
Even the comedy portions are played
for the breadth which would appeal
to an Elizabethan audience and yet
are readily understandable too, and
appealing to the twentieth century
listener. This performance cannot
leave the listener cold, but can be
effectively employed either in class or
assigned listening to heighten in-
terest in the artistry of Shakespeare.
"GREAT AMERICAN SPEECHES"
(Caedmon TC 2016) is a 'must' for
the shelves of every secondary school
and every library. Herein are delivered
with supreme artistry such essential
.American political documents as Wil-
liam Jennings Bryan's "Cross of Gold
Speech" and Patrick Henry's "Liberty
or Death." The "First Inaugural Ad-
dresses" of both George Washington
and Thomas Jefferson are included
in this recording as are three Abra-
ham Lincoln presentations, "A House
Divided .Against Itself," "Cooper Union
Speech" and of course the "Gettys-
burg Address." Robert E. Lee's "Fare-
well Order to his Troops" is effec-
tively delivered as is Robert Toombs'
famous document on "Secession."
These alone make the recordings
worthy of addition to school, library
and home collections but also in-
cluded are the less well known state-
ments by Josiah Quincy on "The Ad-
mission of Louisiana," Henry Clay on
"The War of 1812" and Charles Sum-
ner on "The Crime Against Kansas."
^m
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FLUSHING 54 • NEW YORK
EdScreen & AV Guide — September, 1958
483
beMttment g^J^
by WILLIAM S. HOCKMAN
This and That
I
The days when the announcement
of a film would bring a crowd to the
church meeting are over; definitely
over, and all to the good. The trouble
is that some leaders in the churches
don't know it. James P. Thompson,
of Concordia Films, thinks that
churches should be warned of "the
pitfalls of advertising a meeting with
the magical words, "a film will be
shown." He adds, "If the theme of the
meeting will not arouse interest and
create a desire to attend," the an-
nouncement of a film will do little
good. We agree. Let's keep the whole
program first, with the film as one
of the elements.
II
Another reader of this department
wants me to review films and other
materials in the light of the purpose
of the producer. This is good advice.
I'll try, but it is pretty hard to find
out that purpose and goal at times.
Some producers are not very specific.
They don't have a purpose, but pur-
poses. Some years ago I did a little
investigation with .some seminary se-
niors. After presenting a film to them,
they were asked to write out what
they thought the producer's purpose
was and this was compared with what
tin producer said his purpose was.
These students hit mighty few targets,
and seldom scored a bullseye. I thought
that a significant datum; and still do.
Ill
We are advised, also, to be less sub-
jective in our criticisms. Fine counsel,
but hard to bring off. We are accused
of getting 'fun' out of registering our
"subjective likes and dislikes." Do
not our readers, in the long run, come
to understand our subjective biases
and make due allowance? The trouble
is tliat getting up into objectivity re-
quires, in this instance, climbing a
ladder without rungs. Again, show me
objective reviews in other fields —
that are worth reading. We don't find
them in the field of books, and art,
and entertainment. Why in the field of
religious films? While objective cri-
teria can be set up for the medium
as a medium, (and this will be none
too easy) we will run into great diffi-
culty when you try to develop objec-
tive criteria for quality of content.
Any one for objectivity?
Un-Clear Profilel
As this is written, it looks like down-
hill to a world crisis centering in the
Middle East. Thus, the study of this
region this year by the churches is
timely, indeed. The 281/4 minute color
and/or B&W sound motion picture,
Mid-East Profile, was produced to be
an integral part of this study. Church
leaders will use it in many ways: as
background for reading and special
study programs; as background for
speakers and panel discussions; as a
fast way to give information to church
school teachers and orient them on
some of the larger aspects of the work
of the church.
This film shows Protestantism's con-
cern to bring learning to the com-
mon man of the Middle East, to bring
education to women, to bring the
more productive modern methods into
agriculture, to use the printing press
to promote literacy and general en-
lightenment. All this must take place
against a background of assertive na-
tionalism. Fraternal workers do not
have an easy time demonstrating the
Gospel in this region, and their task
will grow more difficult by the day. As
Dr. Charles Malik remarked, pessi-
mism prevails when we consider
Christianity's prospects there for the
next decade; optimism, when we look
ahead a century. It is to keep this
longer view alive that the church must
study, and think, and act in these
days. For all kinds of uses above the
Junior Hi level, this film is highly
recommended. (From your local A-V
library; color, $12; B&W, |8.00).
New Filmstrips
God of Creation, a 60-frame color
filmstrip, was produced for use with
church school lessons touching upon
the theme, "God and His World." The
art is by Oliver Grimley; the com-
mentaries by Ruth Curry (adults) and
Thora K. Brown (children).
This useful filmstrip shows one fam-
ily trying to find an answer to the
question, "How did the world come
to be?" In exploring this question,
they compared a Japanese myth of
creation with the Bible story given
in Genesis, noting important differ-
ences.
The filmstrip breaks into these sec-
tions: family conversation; the Japa-
nese story of creation; the Bible story
of creation; how the two stories differ;
man's knowledge of God's creation;
and man's response to God's creation.
In conception the art work is good
and in execution it is acceptable; and,
the commentaries are quite satisfac-
tory. Planned for primary through
adult age bracket, there are good
utilization suggestions in relation to
course subjects and age groups. Rec-
ommended.
Members One of Another, a 59-
frame filmstrip, was produced for use
with Juniors and up when one desires
to show how God intends that we
should really come to know each
other; not just exist alongside each
other. This is a fairly sophisticated
religious theme, but the filmstrip, both
in its art (J. Thomas Leamon) and
in its two commentaries (Ross Snyder
for adults; Grace S. Tower for chil-
dren), brings the job off very well. Of
course, the user will need to note
with care the symbolism employed,
and orient every audience carefully.
"This filmstrip," according to the
producer, "seeks to explore a person's
inner life, and its main emphasis is
the importance of being honest with
ourselves as well as with others, and
of recognizing others as being persons
just as we are." The biblical text for
this is Romans 12:5. Very likely the
484
EdScreen & AV Guide — Seotember. 1958
most effective use of this filmstrip
will be found to be with teenage
young people and adults. Recom-
mended. (Both were produced by
Christian Education Press, 1505 Race
St., Philadelphia 2, Pa.; buy direct, or
through your A-V dealer).
Film Document on Haiti
By and large across this country the
land and people of Haiti are little
known and its culture little appre-
ciated. By and large the church people
will know all too little of fraternal
(or mission) work on this island. Now
that lack can be cured — in 28 very
exciting minutes of superb motion
pictures. I refer, of course, to the
Shilin-produced Heart Beat of Haiti.
It documents the work of the Epis-
copal church as it is carried on by
bishop, lay preacher, native priest, or
acolyte; or by those devoted sisters
whose great work is healing and teach-
ing. The color photography is excel-
lent, the commentary sensitive and
laden with information having a bias
for appreciation. And, as a bonu.s,
this film presents a pleasing amount of
the brilliant native art, just now com-
ing to wide notice, and from the first
encouraged and helped by the church.
Denominational references do not
limit this film's general usefulness
when the real meaning of 'missions'
needs to be shown to young people
and adults. Highly recommended for
use in connection with this year's
study by the churches of our North
American Neighbors. (From A-V Dept.,
Episcopal Church, 281 Fourth Ave.,
N.Y. 10).
Youth Seeks The Answer
After a 'hot' argument a group of
high school age young people decide
to find out what alcoholism really is.
By twos they interview people, from
judge to housewife, and then report
back what they have found. Naturally,
there is a wide divergence of opinion
as to what (true) alcoholism really is,
and strong disagreement among the
young people on what to do about it.
The technical qualities are good; a
useful film to motivate youth groups
to undertake 'research' and plan for
TEACHING AIDS
FILMS, FILMSTRIPS,
SLIDES, POSTERS, ETC.
Write for Free Catalog
AMERICAN BIBLE SOCIETY
Audio-Visual Department
440 Fourth Avenue, New York 16
informed discussion of a serious social
problem. (Eleven minutes; B&W; from
McGraw Hill, 330 W. 42nd St., N.Y.
36).
Three Study Resources
Jordan Valley, a 19-minute B&W
documentary film available from the
International Film Bureau (57 E.
Jackson Blvd., Chicago 5), skipping
the present political situation, it keeps
to history and geography and can
assist youth and adult groups in un-
derstanding this area of the Middle
East.
Challenge in The Sun, a 30-minute
Alan Shillin-produced color film, tells
the story of the first three years of
'missionary' work in Panama by a
young couple. The 'script' is good and
the pictures fine, and while the de-
nominational reference is Episcopal
the film's general usefulness is unim-
paired. (From A-V Dept., Episcopal
Church, 281 Fourth Ave., N. Y. 10).
This Is Palmira is a 63-frame color
filmstrip showing the daily life of a
little girl in the shrine-city of Guad-
alajara, Mexico. We see her in rela-
tion to the Protestant Center; at play;
at school; at home helping with the
work; at the market; and at Sunday
School. It has two uses with Primary
and Junior boys and girls: a) to spell-
out 'missions'; and, b) to present an
attractive little Mexican girl and her
life and ways. (Printed script; from
Congregational Christian Missions
Council, 287 Fourth Ave., N.Y. 10).
Marian Anderson Film
The "See It Now" television report
on the highly successful tour of South-
east Asia for the State Department by
the celebrated artist Marian Anderson,
is now available in a 16mm B&W
sound film with a running time of
about 60 minutes and a rental of
$25.00. It shows her speaking and
singing in Korea, the Philippines,
Vietnam, Burma, Thailand, Malaya,
and India. Before all audiences she
is triumphant. While spot-recorded,
and often with inadequate equipment,
her great singing and her charming
speeches come through poorly at times,
but even then reveal the supreme
artist, fine woman, and great American
she really is. Here is a fine feature
film for church audiences, beginning
with the older young people. (From
Contemporary Films, Inc., 267 W.
25th St., N.Y. 1; and for the Midwest,
614 Davis St., Evanston, 111.)
n^lLMSTRIPS WITH A
a 1 ■■ ff
A new, different
and exciting
concept of church
f ilmstrips — all
in color, with
sound — geared
to the churches'
needs. Subjects
for all age levels
(Kindergarten,
Primary. Junior,
Young People.
Adults) include:
'^A
STORIES FOR THE KINDERGARTEN
.;, "Stories About Jesus" — "Stories About the
}/ Seasons" — "Stories About Home and Family."
Beautifully illustrated and narrated with the
small child in mind, FEATURING ORIGINAL
'MUSIC and INCORPORATING MANY SONGS 1a-
Ssjs miliar to the church school kindergarten chil-
' ^^dren. Kit of 4 filmstrips and 2 records— $19.50
TEENAGE TOPICS for CHRISTIAN YOUTH /
Helpful, Christian guidance in boy-girl friendships,
dating and marriage, in a manner and style most
appealing to the teenager. BUILT-IN UTILIZATION
HELPS and RECORDED DISCUSSION BANDS to en-
courage pupil participation. Kit of 4 filmstrips and
2 records — $25.50.
A
i
„, . ^ FAMILY FILMSTRIPS, INC.
FREE^"^lo°Jof'40 5823 Santa Monica Blvd., Hollywood 38, C»lif.
Family Filmstrips Please send me the Family Filmstrips catalog and name of the nearest dealer.
atid the name
of your Name ■ ■
nearest detOer. Address.
-City.
. State.
EdScreen & AV Guide — September, 1958
485
MONTHLY REVIEW OF WHAT'S NEW FROM MANUFACTURERS & DISTRIBUTORS
i^udio-visual trade review
NAVA Exhibit Sliows Growtli
and Challenge!
The National Audio-Visual Associa-
tion's 18th annual convention and exhi-
bition, held July 26-29, in Chicago,
drew a record attendance. Approximately
160 booths displayed almost every imag-
inable A-V device or material, from film
cement to teleprompters and professional
animation stands. Thitry-three of the
123 exhibitors were at the NAVA show
for the first time.
This annual event is essentially a "sell-
ing" show. It is attended mainly by deal-
ers who come to meet with the execu-
tives of their supplier firms and seek new
profitable lines and sources, and by the
user A.V "pro" who knows that this is
the one best place to learn, all under one
roof, what is and what is to be. Excel-
lent as are the formal programs of the
six organizations participating, probably
the most "educational" feature is the
annual trade show (pardon, "exhibit"!).
It is noteworthy that the largest single
category of exhibitors, old and new, was
the audio group. Having created con-
sumer demand by means of national ad-
vertising and well-placed how-we-do-it
feature articles, the audio manufacturers
are now more actively seeking qualified
audio-visual dealers. The better dealers
in turn sense the growing consumer de-
mand and are striving to train their sales
and service staffs to win this audio mar-
ket which for a time threatened to be-
come a radio parts jobbers monopoly.
Similarly encouraging was the in-
creased emphasis on equipment and ma-
terials for the production of transparen-
cies and other custom originals for over-
head, opaque and non-projected show-
ing. This group now ranks fifth in the
exhibitor total; among the first-time ex-
hibitors it was in second place. Also in
this area of materials production adver-
tising, articles by users, and manufac-
turers' convention demonstrations have
kindled increasingly active dealer interest.
There seemed to be fewer TV camera
makers in attendance, but more exhibits
of the incidentals of educational film and
TV production. Is this because the TV
camera and monitor makers also have
found the A-V dealer unprepared to meet
the challenge of the new medium, un-
able or unwilling to learn the technical
requirements for sales and service con-
tacts? Some of these "incidentals" are
sizable, professional units. The Oxberry
animation stand or the Teleprompter
would make a nice item on any dealer's
sales sheet.
On the basis of his more intimate
knowledge of what these items will do
in meeting specific educator needs a
qualified A-V salesman should be able
to promote orders for such major items.
If the factory's "sales engineer" is called
FREE FIRST AID FOR DAMAGED FILMS
F&B will repair any single damaged or torn film
strip free of charge with "Magic Mylar" and F&B
Butt Splicing and Repair Blocks. Take advantage of
this offer now and see for yourself how thousands
of school A-V departments are restoring film simply
and economically. Ask for "Magic MYLAR" and
the F&B blocks at your local A-V dealer or write
for free illustrated brochure.
Makes Butt Splices and
Simple as ABC
Repairs
MAGIC MYLAR
66 ft. roll, 1 6mm single pert _._ ...$5.00
66 ft. roll, 16mm double perf $5.00
66 ft. roll, 35mm for Filmstrips $9.00
F&B BUTT SPLICING & FILM
REPAIR BLOCKS
Model B-16 for 16mm $ 9.50
Model 8-35 for 35mm 12.50
Model B-4 for Va" magnetic tape.. 6.50
Model B5B comb, unit for 16/35mm
and 'A" magnetic tape 2-4.50
FLORMAN & BABB. INC.
68 W. 4Sth St.,
New York, N. Y.
in by the dealer as a technical consultant,
the dealer would normally write the or-
der. But where the dealer waits for the
customer to call in the factory man, the
sales engineer will likely double as the
order taker, too, with the dealer outside
looking in and the customer without a
local source of counsel.
There are dealers who are keeping
abreast of the ever widening demands of
their A-V market. Their men are able to
demonstrate reading accelerators, stereo-
audio for the language arts, public ad-
dress, lighting control, acoustic treat-
ment, graphics production, closed-circuit
TV, etc.
In the more traditional areas the ex-
hibit was fully up to previous standards.
The 16mm motion sound picture projec-
tors were all well represented, with a
newcomer added, the Marcellus, formerly
"Miracle." Craflex showed the first new
"Ampro" machines made in its Rochester
plant; Technical Service had a light-
weight, attractively re-styled projector
based on a modified "DeVrylite" mech-
anism; Harwald has done the same with
its "Moviemite." LaBelle now advances
its slides with taped signals; DuKane
will soon have a "Flip-Top" sound slide
at 33 '/3 to supplement its present 45.
Radiant and DaLite both featured new
screen materials having greater reflec-
tion quality and wider angle; new com-
petition is entering the screen field, there
were the screen exhibitors at the show.
The 16mm filmstrip, as exhibited by a
newcomer, the U. S. Projector Corpora-
tion, has reached the make-it-yourself
stage. Polariod has added to its educa-
tional applications with a self-contained
device for making 60-second paper or
transparency copies.
Exhibitors of religious films and film-
strips this year actually outnumbered the
displays of strictly school and entertain-
ment films combined. Family Films, Inc.,
celebrated its 10th anniversary by enter-
ing the film-slide field with 40 new
titles. Cathedral Films added several new
series of filmstrips, among them "The
Bible and the Presidents," and the "Story
of the Prophets." Moody Institute em-
phasized its science series. Concordia
scored unchallenged "tops" for all-
around convention showmanship.
The NAVA business meeting approved
a vital constitutional change where, under
pressure of the government's anti-trust
decree, "Advisory Membership" was
abolished. Manufacturers and producers
will be asked to continue their financial
support, but as "Sustaining Members"
without voice in the affairs of the or-
ganization except when, as space buyers
in the annual trade show, they may elect
a 6-man "Exhibits Committee" to con-
sult with the NAVA Board of Directors
on exhibit matters.
V^m. F. Kruse
486
EdScreen & AV Guide — September, 1958
For jddresses of the sources supplying in-
formation on which these listings are
based, refer to Directory of Listed Sources,
page 306. For more information about any
of the equipment announced here, use the
Readers' Service Coupon on page 491.
I
NEW EQUIPMENT
CAMERAS: Motion Picture, TV
Underwater 35mm Camera, streamlined,
lightweight, one man can handle. Con-
tains B&H Eyemo, 400' magazine,
built-in light meter, external controls.
16mm model also available. SAMP-
SON-HALL.
For more information circle 101 on coupon
Vidicon Camera RCA TK- 1 5, designed
to stand up under campus installation
and rough usage by inexperienced
personnel. Free booklet on educational
TV. RCA, Industrial Electronic Prod-
ucts Div.
For more information circle 102 on coupon
World's Smallest TV Camera, completely
transistorized, weighs 4 lb. (minus op-
tics), measures Z^^s" x 5%" x 7%".
All auxiliary equipment is in the cam-
era, necessitating only a single coaxial
cable connection. Automatic compen-
sation for light level changes up to
250 to 1, and, with wedge filters, to
10,000 to I. New transistorized mon-
itors will measure only 1" larger than
dimensions of cathode ray tube. Cam-
era, $8,000. DACE
For more information circle 103 on coupon
CAMERAS: Still
All- Weather Aerial Camera MAST Mod-
el! 10 incorporates Polaroid back, 10"
Raptar telephoto, Craflex K-20 shut-
ter, cast aluminum housing, wt. 8 lb.
For more information circle 104 on coupon
Power-drive 35mm Sequence Camera
(Auto-Terra MB) takes 12 shots in
five seconds on single winding of
spring motor; also conventional use.
f2.8; flash-synchro shutter l-I /500th
sec. $99.50; case with removable
front $9.50. B&J.
For more information circle 105 on coupon
CAMERAS: Accessories
Beseler Enlarger New model 45H pro-
vides completely free working area for
enlargements up to 16x20" from 8mm
to 4x5" negatives. Horizontal projec-
tion at precisely 90° for giant mural
enlargement. Negative stage opens
without moving lamphouse or con-
denser. Built-in sliding filter drawer.
Takes all Beseler Model 45 accesso-
ries. $179.50.
For more information circle 106 on coupon
Eastman's New Pocket Viewers accom-
modates 35mm, 828 and 127 slides,
improved viewing lenses. $2.25;
$2.50. Kodak.
For more information circle 107 on coupon
Two-way mirror reflex viewer to fit 8mm
and 1 6mm motion picture cameras.
Intended mainly for close-up photog-
raphy and . action titling even under
hand-held conditions, it accommodates
filters and close-up lenses of the
21.5mm or Series IV sizes. $9.95.
ELGEET.
For more information circle 108 on coupon
Versatility in titling for 8mm picture
makers is provided in two new EL-
GEET items. The "Titalist" embodies
an optical framing device and an easel
for making wipes, rear- projection, and
other effects. The "Animator" adds
Supplementary Tests
for Keystone
No. 46 Telebinocularli
KEYSTONE PLUS-LENS
TEST for Hyperopia (Far-Sight-
edness). Special Acuity TestCard.
READY-TO-READ TEST, 3 cards:
Fusion, Vertical & Lateral Posture,
Usable Vision each eye at Near Point.
<- VISUAL-SURVEY SHORT TEST.
A quick 3-card elimination test. Fusion
and Usable Vision of each eye with
both open, at Far and
Near — also Far Point
Depth Perception, Color,
Vertical Posture.
PRESCHOOL TEST. Familiar Forms; ->■
Usable Vision of each eye at Far Point.
SPACHE BINOCULAR READING TESTS. 4 stere-
ograms omitting different words on either side, test-
ing performance of each eye while reading.
KEYSTONE PERIOMETER attachment for Telebinocular, tests side vision,
important for Driver Training Classes.
CLEAR DETAILED INSTRUCTIONS with every Keystone Test.
Have you the Standard Keystone Visual-Survey Tests, which meet all ordinary
requirements of school and college visual screening? Developed and improved
by 23 years of vision-testing experience with more than 15,000 school systems
and colleges, corporations, eye practitioners, states for driver licensing.
Write for Circular, or Demonstration: Keystone View Co., MeadviUe, Pa.
Originators of Binocular Vision Screening.
action rollers, slides, flips, revolving
turntable. $29.95; $49.50.
For more information circle 109 on coupon
PROJECTORS: Motion Picture, TV
The "Miracle" projector is now marketed
by the MARCEL LUS Mfg. Co. Inter-
mittent sprocket movement, 15-watt
amplifier, 12" heavy duty Jensen
speaker, separate motors for cooling
and film movement.
For more information circle 110 on coupon
Remote Optics Unit for Large-Screen TV
measures only 16x16x22", weighs 25
lb., may be suspended from ceiling or
placed on table for up to 12x15 foot
image in virtually any shape room,
without blind spots. Receiver can be
100' away; %" cable connects the
two units; 1 1 0 volt; may be operated
in subdued light for front or rear pro-
jection. GIANTVIEW.
For more information circle 1 1 1 on coupon
PROJECTORS: Still
Four Models now i
overhead projector
er," "Traveler,"
1 the VisualCast
line — "Challeng-
"Instructor" and
'Wide Angle Traveler." BRADY.
For more information circle 112 on coupon
Cenarco 3x4 Slide Changer handles up to
70 slides with push-button remote
control, adaptable to most existing
standard slide projectors. $285.
For more information circle 113 on coupon
Pix-A-Matic illuminated cabinet for
copying pictures, etc., on single frames
of 16mm film, subsequently projected
on the AVA-TECH projector under
either manual or automatic advance.
May be coupled with tape playback for
frequency signal advance. USPROJ
For more information circle 114 on coupon
ACCESSORIES
"Clear Vision" Film Splicer. Transparent
plastic top plate permits work to be
seen at all times. 18 positioning pins
accommodate all widths 8mm to
70mm; butt or lap, straight or diag-
onal splices; uses clear Mylar tape;
completely non - magnetic. $125.
CAMERA EQUIPMENT.
For more information circle 1 1 5 on coupon
NO MORE MESSY BOARDS
or smeared drawings
when
YOUR SCHOOL
uses the new
PERMAPEX CRAYONS
Graphs — Charts — Maps — Draw-
ings — Special Messages
STAY ON
until you wish them removed!
Send $3.25 today for postpaid Set PC3
1 1 each red, white, blue, yellow crayons
plus generous supply of new fast-acting
powdered REMOVO for cleaning boards!
Now ready — Oil-board templates complete:
American Flag • Map of U.S.A.
Coordinate Graph Chart • G Clef Musical
Scale
Set, I eacin, $5.75.
Illustrated circular free on request
Am% m W Permanent
K E A Crayon Co.,
Dept. A, Box 2236, Youngstown 4, Ohio
16MM SOUND SUPPLIERS
New Sound Projector Parts — 50% to — ,„
discount. Used Projectors, Films, Accesso-
ries. Rental, Sales, Exchange.
Write for free Catalogs.
National Cinema Service
71 A Oey St., N.Y.C.
EdScreen & AV Guide — September, 1958
ART COUNCIL AIDS
I produces exceptional 2x2 Kodochrome
I slide series with written commenfory.
I FOREIGN POSTERS • PRIMITIVE ART
1 CHILDREN'S ART • DESIGN ELEMENTS
I MODERN JEWELRY • HISTORIC TEXTILES
IjAPANESE MASKS, PRINTS, TOYS
Write for free illustrated 1957 cololog
IP O, BOX 641. BEVERLY HILLS
CALIFORNIA
487
Fisher Film Cleaner — hand-held, needs
no chemicals. Also "Ethyloid" film
cement, "Rougene" lens pencils and
other accessories for good projection.
FISHER.
For more information circle 116 on coupon
Seamless screen material is now pro-
vided on all RADIANT screens, both
glass beaded and "Uniglow" surfaces,
up to and including 72x96". Number
of seams in the larger sizes has been
reduced accordingly, a 1 2' x 12' wall
screen now takes only one seam in-
stead of two.
For more information circle 117 on coupon
Shipping and storage cans for films, film-
strips, tapes. Some with "LabelStik"
covers. Specialize cans to order. EL-
LIS.
Fo,r more information circle 118 on coupon
Slide-Sorter provides trans- illumined plas-
tic stand for sequencing up to 40
slides. CEIST.
For more information circle 119 on coupon
Transparency Mounts for overhead pro-
jection; lower cost eliminates need for
saving used mounts. Two sizes: lO'/z
xl2" and lO'AxM'/i". OZALID.
For more information circle 120 on coupon
Transparency Preparation Kit includes 50
clear plastic mounts 8%"xl0y8"; 25
sheets for overlays; 5 bottles of color
transparency ink; pens, pencils, tape,
carrying case; guide book. Inks avail-
able also in 7 additional colors. Con-
sulting service. $35.00. BRADY.
For more information circle 121 on coupon
INDUSTRIAL
•i^"
The /^ nd Annual
EXH I B ITI ON
Under the Auspices of the
NATIONAL VISUAL PRESENTATION ASSOCIATION
An Exhibition of current audio-visual equipment, techniques and
services in industry and education for conducting training and sales
meetings, visual presentations, advertising promotions, etc. ... A
special exhibit on equipment and application of Closed Circuit Televi-
sion . . . Extensive lecture program as well as continuous showings
of outstanding films presented daily.
OCTOBER 7-10
NEW YORK CITY
Trade Show Building — 500 Eighth Avenue
The following Associations will hold
their Meetings, Workshops, or Semi-
nars in conjunction with the Exhibition:
National Visual Presentation Association
Industrial Audio-Visual Association
Film Producers Association of New York
Educational Film Library Association
Magnetic Recording Industry Association
New York State A-V Suppliers Associa-
tion
Metropolitan New York A-V Council
New York State Audio-Visual Council
Long Island Audio-Visual Council
GOVERNMENT EXHIBITS:
U. S. OFFICE OF EDUCATION
U. S. ARMY PICTORIAL SERVICES
DIVISION
U. S. NAVAL TRAINING DEVICE
CENTER
U.N.E.S.C.O.
Defailed program and admission tickets mailed upon request
Presented by
INDUSTRIAL EXHIBITIONS. Inc.
17 East 45th Street— New York 17, N. Y. OXford 7-4978
SOUND: Equipment, Accessories
Air Alert: Self-contained, continuous op-
eration radio receiver, tunable over
entire broadcast band, special alarm
circuit, built-in aerial, requires no in-
installation. $46.50. MIRATEL.
For more information circle 122 on coupon
Audio Accessories. Extension speakers,
microphone mixers, headset adapters,
dual output attachments, etc. MO-
BILE-TRONICS.
For more information circle 123 on coupon
Audio Console, single unit, movable, for
multipurpose use as P. A. system, rec-
ord player, audio-visual aid and listen-
ing center. Features a Califone tran-
scription player, twin 8" speakers,
hand mike, twin headsets, 4-speed
stroboscopic speed selector, tape re-
corder storage accommodation. All
housed in mobile cabinet. BBC.
For more information circle 124 on coupon
Bell Tower Chime System. 30- watt (40-
watt peak) amplifier; 4-speed record
changer; 30-minute timer graduated
in 30-second intervals for setting play-
ing time of recorded chimes, by-pass
for P. A. use. Horns for permanent in-
stallation in bell tower, plus auxiliary
speakers. Large storage compartment.
BAUMHAUER.
For more information circle 125 on coupon
Camera Equipment Co. offers a new elec-
tronc megaphone; weight with bat-
teries 5 lb.; operating range quarter
mile; a completely self-contained
weather-resisting unit with pistol grip
and trigger control. $99.
For more information circle 126 on coupon
Cousino Long-Play Tape Repeater. New
model ULP-110 replaces models 100
and 200; plays up to 1 hr. with Moe-
bus loop. $39.50 (about half the cost
of the models it displaces). Usable
with nearly any type of tape recorder.
For more Information circle 127 on coupon
Duo-Corder, a dual-channel tape record-
er specifically developed for language
and speech correction work, has built-
in protection against erasure of the
instructor's voice. Portable and booth
models. POLYTRONIC RESEARCH.
For more information circle 128 on coupon
Language Lab Recorder. New Model
MC- 1 eliminates individual student
recording equipment except for mi-
crophone and earphones; individual
tracks are recorded separately (and
simultaneously I on automatic equip-
ment. MERCHANT.
For more information circle 129 on coupon
Magnecord announces a new cabinet
housing for its Model M-90 stereo-
phonic recorder- reproducer. Also new
catalog of professional equipment.
For more information circle 130 on coupon
Master Portable Music System, 2-cases
each 2I"x34"xl9", roll on large cas-
ters. 4-speed turntable plays up to
16" transcriptions; 10-watt amplifier,
I8-watt peak; radio- recorder connec-
tion. Speaker, 12" co-axial; cabinet
affords ample, locked storage space
for radio tuner or tape recorder.
BAUMHAUER.
For more information circle 131 on coupon
Micromatic sound slidefilm projector, 3-
speed turntable, 7"- 16" records, man-
ual remote control as well as by 30/50
recorded signal, filmstrips (fed from
center) need no rewinding, compact
single case with built-in screen, $220.
2"-4" and 5" lenses available, also
auxiliary speaker. "Synchrowink"
filmstrip projector only, with 3" lens,
$144.50 DUKANE.
For more information circle 132 on coupon
488
EdSrreen fr AV CuiHe — ^ipntember 1 9S8 .
lobile Record Player and P.A. Unit.
Available with either Garrard 4-speed
automatic or Bogen variable speed
transcription player; 10-watt Webster
Electric amplifier, 10" Oxford speaker;
mounted on 4" wheels with brake.
$237.50. MOBILE-TRONICS.
For more information circle 133 on coupon
Mobile Tape Recorder, cart mounted 4"
wheels, 8-watt, 10" speaker, omni-
directional mike, 2-speed, manual in-
stant start-stop, two inputs. $292.50.
MOBILE-TRONICS.
For more information circle 134 on coupon
Portable Amplifying Lectern with heavy
duty 10-watt amplifier, Shure chest
mike, horn-type speaker in case, pho-
nograph jack with separate volume
control, reading lamp. $159.50.
BAUMHAUER.
For more information circle 135 on coupon
Stereo Amplifier, dual 2-watt; or mon-
aural 40-watt, Model 299; $199.95.
SCOTT.
For more information circle 136 on coupon
Stereocorder — quarter-track stereo play-
back head to reproduce the new pre-
recorded 4-track stereophonic tapes is
now an optional feature on all new
Superscope Model 555-A units. Sin-
gle-case stereo-monophonic recorder-
playback $595; additional two Lansing
12" acoustically matched speakers in-
cluded, $775. SUPERSCOPE.
For more information circle 137 on coupon
Stereophonic Tape Recorder Model T-204
incorporates a double channel in-line
head. Unit includes automatic shut-
off when tape runs out, also appliance
power outlet. Monaural model equiva-
lent, T-202. $237.50 — $207.50.
REVERE.
For more information circle 138 on coupon
Stereophonic Transcription Player and
P.A. New Model 600V, two 6-watt
channels each with own mike input;
30- I 5000 cps; 4 speeds plus variable;
2 dual-cone 1 2" speakers in separate
carrying case; can be used as 1 2-watt
monaural player and P.A. Player-am-
plifier, in case 20 lb.; speakers, in
case, 18 lb. $199.50. Also 5-watt
4-speed ATC 300, designed exclusively
for the educator. AUDIOTRONICS.
For more information circle 139 on coupon
Stromberg-Carlson has named its 4-
speed, 10.7 watt portable record play-
er (Model PR- 10) the "Audio In-
structor." Speaker selection switch
permits use of either the self-con-
tained dual speakers, external speak-
ers, or both together. Weight 26 '/z lb.
For more information circle 140 on coupon
Tape Playback. Single package player-
speaker usable independently or with
automatic slide projector (Pla-Matic
300). Also "Maestro 111" tape re-
corder, dual track, for all types of fre-
quency controlled operation; usable as
PA.; built-in mixer blends voice and
music or sound effects, voice may
"override" without erasure. LA BELLE.
For more information circle 141 on coupon
Tape Recorder Accessories Kit includes
splicer, threader, head cleaner, tape
lubricating cloth, clips, labels, 24p
book on tape splicing and editing. $12.
ROBINS.
For more information circle 142 on coupon
Stereo-X Tape Recorder. Portable pro-
fessional type, 3-speeds (15-7'/2-
3.75), other speeds to order. Split
or full track erase optional. 20-30M
cps at 15 ips, flutter .07%. Fast for-
ward or rewind, 2400' in 55 sec.
NAB standard measurements through-
out. Aluminum construction. IN-
TERAD.
For more information circle 143 on coupon
SYLVANIA^CER^lClBLUE TIP
PROJECTION LAMPS ...for all makes . . . all types . . . in all sizes
Use a Sylvania Ceramic Blue Top
in your projector . . . your slides
and movies deserve the best!
JT SYLVANIA
New Sylvania Ceramic Blue Tops are avail-
able in all standard sizes for any projector
... to till your exact requirements for
clear, brilliant projection.
Blue Tops offer these superior qualities:
Brighter . . . Ceramic Blue Tops won't scratch,
chip or peel like ordinary painted tops . . .
mach ine-made filaments assure pictures bright
as life.
Cooler . . . Ceramic Blue Top is bonded to the
glass for improved heat dissipation . . . cooler
operation assures longer lamp life.
Longer Lotting . . . Exclusive Sylvania shock-
absorber construction protects filaments from
vibration damage.
Sylvania Electric Products, Inc.
1740 Broadway, New York 19, N. Y.
, fastott growing name in lightl
LIOHTINO
RADIO
ELECTRONICS
TELEVISION
ATOMIC ENERGY
KEY TO ABBREVIATIONS
mp — motion picture
fs — filmstrip
si — slide
re; — recording
LP — 33-1/3 r.p.m. microgroove record
min — minutes (running time)
fr — frames (filmstrip pictures)
si — silent
sd — sound
R — rent
b&w — black & white
col — color
Pri — Primary
int — Intermediate
JH — Junior High
SH — Senior High
C — College
A — Adult
KEW MATERIALS
CINEMA ARTS
Fall mp GENERAL FILMS 9min sd col.
An imaginative documentary tracing
the moods of o single day in autumn.
For more information circle 219 on coupon
Murder on the Screen mp KODAK 22
min sd col free. "Murder" mystery
treatment of a case of damaged mo-
tion picture film. Projectionist, TV
station, distributor, lab technician each
insists he could not have been the
guilty one. Shows the contribution
each makes toward the picture on the
screen. JH-A
For more information circle 220 on coupon
EDUCATION
Citizenship in Action mp EFLA — INDI-
ANA. 23min b&w $100. High school
students report to special studies class
on their survey of good citizenship;
application to school and adult life;
what a student council is and does.
JH SH PTA TT A
For more information circle 144 on coupon
Reading Films 17mp PURDUE 4min
b&w sd. Paced reading exercises rang-
ing from 1 58 to 470 words per minute
silent, 237 to 705 sound. Narration,
essay, biography, popular science and
history texts. For intensive reading
course or English. Set, with manual
and 30 test booklets $115. SH
For more information circle 145 on coupon
HEALTH & SAFETY
Domestic Vector Control by Basic Sani-
tation sfs USPHS sd col 6'/2min 49fr
Loan. Sale UWF. How to keep home
THROW AWAY THAT
MESSY FILM CEMENT-
BOTTLE AND BRUSH!!
ZtluflcUJt
USE
NEW
Cleaner, Faster
Splices — always
the right amount
of fresh cement
on each splice
Makes a splice in
/ess \i\an 2
seconds in
any
climate
„ . ,, AT
•*>"?/ YOUR
DEALER
ORDER
DIRECT
FROM OUR
LABORATORIES
Price $1
Postpaid
FISHER MFG. CO., Mfg. Chemists
1 185 Mt. Read Blvd., Rochester 6, N. Y.
®
m FILM DOCIORS
SPECIALISTS
in the science of
FILM
REJUVENATION
MPIOWELO Process for:
• Scratch-llem««al
• Abrasions • Dirt • "Rain"
Send for Free Brochure
rapid
FILM TECHNIQUE
Founded 1940
37-02C 27th St., Long Island City 1,N.Y.
EdScreen & AV Guide — September, 1958
489
iBi-ecT,':
■ INSTRUCTIONAL
SPORTS
A series oi highly Instructive, audio-visual
sport subjects, ideal for school, camp, club
and home.
SWIMMING rOB
BEGINNHaiS
ADVANCED
SWIMMING
CHAMPlONSnlP
BASKETBAU.
DIVING FINDA-
MENT'l.S
TENNIS FOR
BEGINNEKS
ADVANCED
TENNIS
DEFENSIVE
FOOTBALL
OFFENSIVE
FOOTBALL
I PLAY BETTEK GOLF (Part 1 Fundamentals.
Part 2 Advanned)
16 MM Sound $21.75
Send for NEW 1958 CaUloE
SELECT FILM LIBRARY
138East44Sf.. N. Y. 17, N. Y.
THE TANKSHIP
Elementary- Intermediate
Social Studies - Geography
Transportation
(SALE ONLY)
Write for Study Guide and Previews
PAT DOWLINC PICTURES
1056 S. Robertson Blvd.
Los Angeles 35, Calif.
MAKE YOUR
OWN SLIDES
on your own
TYPEWRITER
by using
RADIO-MATS
Kaguior size i V4x4 or tne New Duplex 2x2.
Sold by Audio-Visual, Photo & Theatre
Supply Dealers. For FREE SAMPLE write —
RADIO-MAT SLIDE CO., Dept. V,
222 Ookridae Blvd., Dovtono Beach, Fla.
FILMSTRIP CAPTIONS FREE OF CHARGE
We set your 3 5mm fUmstrip captions (not In-
cluding titles and text frames) free of charge for
the production of your 35mra color filrastrlps.
Write for complete details to
UNITED MOVIE TECHNICIANS, INC.
321 Union St., Ilackensack, N. J.
West Coast Address :
P. O. Boj 437. North Hollywood, Calif.
NOW AVAILABLE
ll.ANDBOOK Ol'
I'RIV.ATE SCHOOLS
1958 Ed. - 1248 pgs. - $10 copy
DIRECTORY FOR
EXCEI'ITON.AL CHILDREN
Facilities for handicapped.
3rd. Ed. - §(!
GUIDE lO SUMMER CAMPS
-AND SUMMER SCHOOLS
12th Ed. - .S.S.30, cloth;
$2.20, paper
10YNBEE AND HISTORY,
on evaluation, $5
PORTER SARGENT
Educalionul publisher 15 years
1 1 beacon St., boston
clean and fool the rats, flies, roaches,
mosquitos. JH - A
For more information circle 146 on coupon
A Fair Chance for Tommy mp TRACH-
TENBERC 12min sd b&w $65 R $5.
Shows how school children with par-
tial sight get special help to keep up
with their classmates. Produced on
grant from American Legion Child
Welfare Foundation. A TT PTA
For more information circle 147 on coupon
Fire Training (Transparencies for over-
head projection). I: Basic Firefighting
(125 multicolored transparencies plus
overlays) $425. II: Aircraft Fire
Fighting and Rescue (40) $190. Ill:
Pumps (20) details interior workings
and operating principles of all prin-
cipal makes of fire pumps, $190. IV:
Effective Streams (27) $120. V: In-
direct Method of Extinguishing In-
terior Fires (80) $350. VII: Radio
Communication (15) $95. BRADY.
For more information circle 148 on coupon
Johnny's New World mp TRACHTEN-
BERC 16min sd col $110, b&w $75,
R $6. Care of children's eyes, one
of four school-age children needs this
attention. Myopia, hyperopia, strabis-
mus. Made for National Society for
the Prevention of Blindness. TT PTA
A
For more information circle 149 on coupon
Mosquito Survey Techniques mp USPHS
1 5min sd col loan. Sale UWF. For
health personnel engaged in mosquito
control activities; how to collect, keep
records, evaluate results. C A
For more information circle 150 on coupon
Public Health Aspects of Poultry Proc-
essing mp USPHS 23min sd col Loan.
Sale UWF. Sanitary measures in proc-
essing, storage, transportation and sale
of commercially processed poultry.
Recommends uniform inspection and
sanitation regulations, A C
For more information circle 151 on coupon
Science Fights Tooth Decay mp TRACH-
TENBERG 1 3 '/2min sd b&w $70 R $5.
Facts of fluoridation, filmed in re-
search labs and dental clinics. A
For more information circle 152 on coupon
INDUSTRY: Transportation
Fibres and Civilization mp MODERN
30min sd col free. Egypt, India, Chi-
na; vegetable and animal sources, then
the Chemstrand Corporation plant. JH
SH A
For more information circle 153 on coupon
LANGUAGES
Russian Pronunciation rec EMC 7" LP
llmin. Pronunciation of the Cyrillic
letters; voiced and voiceless conso-
nants; "hard" and "soft" consonants;
consonantal assimilation; and a short
text: "The Fox and the Raven." HS
A C
For more information circle 154 on coupon
MEDICAL & ALLIED SCIENCES
Science Writers Get the Facts on Fluori-
dation mp TRACHTENBERG I4min sd
b&w $55 R $3.50. Dr. W. W. Bauer
(AMA) and Dr. F. A. Arnold (Na-
tional Institute for Dental Research)
answer questions put to them by lead-
ing science writers. A TT
For more information circle 155 on coupon
PRIMARY GRADE MATERIALS
Happy Days with Carol and Peter 2sfs
SVE 66fr (combined) LP col $12.50.
Two children capture family spirit of
Thanksgiving and Christmas. Pri
For more information circle 1 56 on coupon
A Puppy for Christmas sfs SVE 36fr LP
col $8. Live lovable puppy among
gifts under the Christmas tree brings
mixture of joy and confusion. Pri
For more information circle 157 on coupon
RELIGION & ETHICS
Beside the Manger sfs CONCORDIA col
LP si with guide $5; sd with 12" rec-
ord $7.50. While telling the story of
Jesus to young children the filmstrip
reveals that the gifts they receive at
Christmas are to remind them of the
Gift of Jesus. Pri El
For more information circle 158 on coupon
The Bible and the Presidents (series)
4sfs col CATHEDRAL Set with 2 LP
$27. Strips each $6, records $2.50.
Washington (55fr); Jefferson (55);
Lincoln (55); Theodore Roosevelt
(55). JHS-A
For more information circle 159 on coupon
Faith for the Space Age, 4-color film
catalog including Sermons from Sci-
ence, Bible Adventure, Science Ad-
venture, Bible Story, Bible Background,
and Teacher Training series. MOODY.
Free.
For more information circle 160 on coupon
Grandfather's Boyhocd Thanksgiving sfs
SVE 44fr LP col $10. Family festival
in the early 1900's. El-A
For more information circle 161 on coupon
Let's Keep Christmas sfs SVE col LP 43fr
$10. Visualization of the late Dr. Pe-
ter Marshall's moving sermon of that
title, emphasizes restoring "Christ in
Christmas."
For more information circle 162 on coupon
Life of Joseph — Life of Moses fs CA-
THEDRAL are now available with LP
records. The records alone: $3 ea.
For more information circle 163 on coupon
Story of the Prophets 1 Osf s CATHEDRAL
col sd LP Ea $6, record $3. Sets —
first six $40.50; second four $27.
Frontiersmen of Faith (Intro. 54fr
17min); Amos, God's Angry Man
(46 fr, 1 5min) ; Micah, Prophet of the
Common Man ( 55f r 15 min ) ; The Vi-
sion of Isaiah (49fr, 16min); Hosea,
Prophet of God's Love (52fr, 17min);
Jeremiah, The Reluctant Rebel (54 fr,
20min); Ezekiel, Man of Visions
(60fr, 19minl; Isaiah, Statesman for
God (59fr, 18min); Prophet-Poet of
the Exile 152 fr, 20min); In the Full-
ness of Time (44fr, I6min). JH,
SH, A
For more information circle 164 on coupon
We See His Light fs CONCORDIA col
si $5. Visualized worship service
brings promise of hope, peace and joy.
Selected hymn frames included.
For more information circle 165 en coupon
SCIENCE: Biology & Physiology
Biology trans BRADY $350. Series of
60 transparencies and 75 overlays with
Instructor's Guide.
For more information circle 166 on coupon
SCIENCE: General
The Moon map RAND McNALLY 46V2X
26" folds to 61/2XIOV2" $1. New
map of the moon shows 59 per cent
of moon's surface in two quarter-
views; color chart showing planets'
size, position; data on tides, seasons.
SH C A
For more information circle 167 on coupon
Research in Steel mp STEEL 26min sd
col free. The role of research in the
development of new steel products, as
well as basic research carried on at
the USS laboratories. Narrated by
John Daly. SH C A
For more information circle 1 68 on coupon
SCIENCE: Physics & Chemistry
Wave Propagation and Antenna Theory
2sfs UWF sale. Part 1 : 72 fr b&w
two 16" LP 42min; efficient antenna
radiation, feeder, power line. Part II:
39fr b&w two 16" LP 30min. How
antennas receive electro-magnetic
490
Prl^i-roon /V A\/ ^.tt'iAa ^ontorviKor 1 0"^$? .
waves and the effect of polarization on
reception; mobile unit antennas in
tactical and fixed station antennas in
strategic operations. C
For more information circle 169 on coupon
SOCIAL STUDIES: Economics
1104 Sutton Road mp CHAMPION 30
min sd col Loan. Guide, Promotion
Kit. Discussion Trailer. The impor-
tance of productivity is discovered by
highly articulate individual who finally
takes his own advice. Sponsor's name
and product not mentioned in track.
Can be had with realistic panel-dis-
cussion trailer. SH C A
For more information circle 170 on coupon
SOCIAL STUDIES: Geography & Travel
American Indians of Today mp EBF 16
min sd col $150 bCrw $75. Life of
American Indians as it is in the U. S.
today, both on and off the reservation.
Shows life on the Apache Reservation
and problems of adjustment. Int.
For more information circle 171 on coupon
Boys and Girls of Many Lands I 4fs SVE
ea 45-5 1 fr; col set $21.60 ea $6.
Color photographs and maps tell of;
Henk and Henny of the Netherlands;
Steiner and Karen Marie of Norway;
Anthony and Maria of Switzerland;
Simon and Lucy of Alaska. El.
For more information circle 172 on coupon
SOCIAL STUDIES:
History & Anthropology
Heritage Month (series) 4 tapes SHS-
WIS 14'/2min 7 '/2 ips Loan. Treasure
at Stonefield: Thanksgiving and har-
vest festival of yesterday, at Mississip-
pi River plantation of Wisconsin's first
governor. Treasure at Belmont: Dra-
matized visit to first home of Wis-
consin territorial government. Treas-
ure in a Scrap of Paper: manuscripts
as source of historical data. Christ-
mas Treasure: Contribution of the
many nationality groups to form an
American way of life that unites all
at Christmas. JH SH A
For more information circle 173 on coupon
Historically Speaking (series) 2 tapes
SHS-WIS ea I5min 1 Vi'ips Loan.
Dewey House: How Nelson Dewey
sought to make his mansion the cul-
tural focal point of the frontier. Villa
Louis: Lavish frontier mansion at Prai-
rie du Chien, built by early fur trader.
Col. Hercules Dousman. JH SH A
For more information circle 174 on coupon
Navy Decline, the New Navy, The War
With Spain mp UWF 21 min sd col
Sale. Decline of the wooden warship
following the Civil War, Adm. Ma-
han's dynamic philosophy of sea pow-
er, role of Navy in war with Spain. C
For more information circle 175 on coupon
The Presence of Our Past mp SHS-WIS
27min sd col Loan. State Historical
Society dramatizes the traditions and
character of Wisconsin's past, historic
caves, mansions, museums, libraries,
and the work of the Society in stimu-
lating consciousness of the State's his-
tory. JH SH A
For more information circle 176 on coupon
World History — The Middle Ages 4fs
SVE col si set $21 .60 ea $6. The Mi-
gration of Medieval Peoples; Feudal-
ism; The Medieval Church; Medieval
Towns and Cities. JH SH
For more information circle 177 on coupon
World History Maps (series) DENOYER
ea 64x44" full color prices vary with
mounting; e.g. spring roller and steel
board $19. Major historical periods
from dawn of history to present, relat-
ing time and space geographical set-
ting of major historical epochs.
For mor" information circle 178 on coupon
SOCIAL STUDIES: Social Problems
Toll TV — What It Means To You mp
TOA l6'/2min sd b&w free. Edward
O'Neill, political columnist on the
N. Y. Daily News discusses with Abe
Stark, President of the Council of the
City of New York the public interest
aspects of toll television. SH C A
For more information circle 179 on cocpon
NEW PUBLICATIONS
Audio-Visual Equipment Operation, by
Frank F. Gorow, 616 Princeton Circle
West, Fullerton, Calif. Veteran col-
lege teacher of A-V classes offers
practical detailed instructions in 42pp
multilithed 8'/2xll illustrated book.
$1 from the author.
For more information circle 180 on coupon
Aud.'o- Visual Facilities for New School
Buildings. Folder. Very useful check-
sheet on requirements for auditorium
classrooms, and A-V center. Prepared
by the Wisconsin Dept. of Audio-Vis-
ual Instruction. AVCOPI. Sample cop-
ies free.
For more information circle 181 on coupon
Audio-Visual Notes from Kodak 8pp 3x
yearly free to "administrators, leaders
or opinion formers in education, busi-
ness and industry." Carrier with it
also other A-V publications from Ko-
dak.
For more information circle 182 on coupon
AudJo-Visual Program Aids for the Jew-
ish Festivals. AAJE 80pp $1.25.
For more information circle 183 on coupon
A-V on the Air 20pp. A primer for ed-
ucators and others in public relations
and production techniques for radio
and TV. AVCOPI. Single copies free.
For more information circle 184 on coupon
Catalog of 100 new "major" shorts.
NTA's new non-theatrical department,
headed by Milton J. Salzburg, offers
Grantland Rice Sportlights, cartoons.
FREE INFORMATION SERVICE
COUPON
To EdSc
reen
&AVCU IDE, 2000 Lincoln Park West, |
Chicago 14
, IN.
1 am interested in receiving
more
information or
a demon- 1
stration
of the item or
items 1 have i
ndicated by
enc
rcling 1
the code numbers
corresponding with code
numbers on list- 1
ings of
new
A-V materials
and
equ
pment in
your
Sept.
1958 issue:
101
102
103
104
105
106
107
108
109
110
Ill
112
113
114
115
116
117
118
119
120
121
122
123
124
125
126
127
128
129
130
131
132
133
134
135
136
137
138
139
140
141
142
143
144
145
146
147
148
149
150
151
152
153
154
155
156
157
158
159
160
161
162
163
164
165
166
167
168
169
170
171
172
173
174
175
176
177
178
179
180
181
182
183
184
185
186
187
188
189
190
191
192
193
194
195
196
197
198
199
200
201
202
203
204
205
206
207
208
209
210
211
212
213
214
215
216
217
218
219
220
221
222
223
224
225
226
227
228
229
230
231
232
233
234
235
236
237
238
239
240
Name
Organi
zation or
School
IN VISUM HtEStWiiWI6iS
BtrTER
with
OPTIV
PORTABLE EAS
Address
The newest thing for visual aid is this lightweight, portable
Optivox easel. 29" x WA" steel board finished in "rite-
on" green adaptable for chalk, charts, or magnets. Alumi-
num legs fold to convert from 70" floor easel to table
model Net weight, 17 lbs. Comes with eraser, crayons,
chalk, pointer, and removable chalk tray. Only $44.95.
Carrying case and lamp fixture are extra equipment.
. and PIXMOBILE
PROJECTION TABLE
u a.;J. .
...lets you prepare your presentation in advance, roll It
in, and use it when you're ready. Sponge rubber top, 4"
swivel wheels, with brakes that hold on incline. Vibration-
less. Several models and heights. 42" tabit only $32.95.
WRITE FDR UTtRATURE AND DEALER'S NAME. SOME
DEALER TERRITORIES STILL OPEN. WRITE . . .
THE ADVANCE FURNACE CO
2310 EAST DOUGLAS
EdScreen & AV Guide — September, 1958
WICHITA, KANSAS
491
DON'T WAIT
TO PROLONG
THE Lift OF
YOUR
MO Vlt FILM
All give
VAC UU MATE I
Coronet
National Film
Board of Canada
S. V. E.
McGraw-Hill
^ Young America
- at no extra cost to you
The Fainoua
V4CUUni-frK
HLM PROTECTIVE PROCESS
swk VAP 0 RATE
PROTECTS AGAINST Scritcha, Fingtr-
markl. Oil, Water and Climatic Changea
ONE TREATMENT LASTS
THE LIFE OF THE FILM
Brittle Film Rejuvenated
Look for Vacuumatc on the Leader!
The Vacuumate Proceas I« Available to
You in Key Cities Throughout the U.S.
Write for Information Now
Vacuumatc Corp., 446 W. 43nl St., N. Y.
Write for your free copy
1958 FILM CATALOG
Describes over 100 classroom films
for sale and rent!
BAILEY FILMS. INC.
6509 De Longpre Avenue
Hollywood 28, California
The
Christmas Deer
1 4 mins. color sound
GROVER-JENNINGS
PRODUCTIONS, INC.
4516 N. Hermitage Chicago 40, Illinois
A ne^mr source of
educational motion pictures from
FILM SERVICE
Over 1,000
educational television programs
now available for classroom use.
Complete descriptions of all
programs available upon request.
Write to: |^
d
FILM SERVfCE
INDIANA UNIVERSITY
au d i o ' V i sua I center
Blooming ton, Indiana
musicals, color and bGrw, for outright
sale.
For more information circle 185 on coupon
Cathedral Film and Fiimstrip Catalogs.
Free.
For more information circle 186 on coupon
Complete Catalog of CONCORDIA Film-
strips. 8pp. Free.
For more information circle 187 on coupon
"Drawing for Good Reproduction," man-
ual, 32pp, for use in mechanical draw-
ing classes and reproduction depart-
ments. $1. NABDC.
For more information circle 188 on coupon
Film Rentals General Catalog, lists over
350 films on phys ed, health, safety,
science, social studies, teacher train-
ing. Cultural Arts Catalog lists 280
films on art, languages, and music ed-
ucation. Free. BAILEY.
For more information circle 189 on coupon
Films and Filmstrips on Archeology, 1 I pp
annoted list of 134 items, with sources.
EFLA. $1.
For more information circle 190 on coupon
Fiimstrip Catalog 1958-9. 37pp. EYE-
CATE. Free.
For more information circle 191 on coupon
Foundation for Effective Audio-Visual
Projection. 1 9pp binder-punched.
Good practical guide on light control,
seating, screens, image sizes, bright-
ness, etc. EK. Free.
For more information circle 192 on coupon
General Entertainment Film Catalog
1 12pp. Feature films and some shorts
available from MCM, Warner Bros.,
20th-Fox, Walt Disney. FILMS. Free.
For more information circle 193 on coupon
Grand Opera Films. 1 958 Catalog. Se-
lect Film Library.
For more information circle 194 on coupon
Graphic Communication and the Crisis
in Education 1 20pp Neal E. Miller, in
collaboration with a dozen A-V lead-
ers discusses barriers to optimum use
and scientific principles for maximum
learning from motion pictures. DAVI
cloth $2, paper bound $1.25.
For more information circle 195 on coupon
A Guide for Evaluating Your Science Fa-
cilities. I 6pp Free. Scientific Appara-
tus Makers Association, 20 N. Wacker
Drive, Chicago 6, III.
For more information circle 196 on coupon
IFC International Film Classics 1958 42
pages. Feature films and short sub-
jects available for rental.
For more information circle 197 on coupon
Language Training Aids — new catalog of
realia includes records, tapes, slides,
filmstrips, flash cards and equipment
for classroom and laboratory.
For more information circle 198 on coupon
Launching Your Audio-Visual Program
14pp. A guide for school administra-
tors, teachers, A-V co-ordinators; min-
imum equipment requirements. AV-
COPl. Sample copies free.
For more information circle 199 on coupon
Lending Library of Audio-Visual Mate-
rial lists 1500 films in French and
Spanish, 10,000 Kodachrome trans-
parencies, 1000 filmstrips, 300 ex-
hibits, tapes, records. Free. FACSEA.
For more information circle 200 on coupon
Mooney-Rowan's Complete Catalogue of
Stereo Music. A complete listing of
all available stereo tapes, including
titles, artists, selections, catalogue
numbers, and prices. Each tape is
fully described in addition to these
facts. Includes the output of 47 com-
panies. Issued Quarterly at $2 a year.
For more information circle 201 on coupon
Motion Picture and T.V. Production
Equipment, 176pp. Lists more than
5,000 items, more than 500 illustra-
tions keyed to text. Free to film and
television industry and major school
installations when request is made on
letterhead. S.O.S. Cinema Supply
Corp.
For more information circle 202 on coupon
The New World of Television Teaching
8pp. Five ways schools and colleges
are using GPL/NTS instructional TV.
Free. GPL.
For more information circle 203 on coupon
Pentron Hi-Fi Stereo Tape Recorder lit-
erature and brochure on tape compo-
nents for custom installation. Pen-
tron, Inc.
For more information circle 204 on coupon
Photography in Your Future. A. L. Ter-
Louw. Applications in science, engi-
neering, industry, commerce, journal-
ism. 6pp. Free. Eastman Kodak Co.,
Sales Service Division, Rochester, N.Y.
For more information circle 205 on coupon
The Pictura Portfolio, highly informative
presentation of 1 3 short films based
on the lives and works of famous ar-
tists, and narrated by top Hollywood
stars ( Henry Fonda, Gregory Peck,
Lilli Palmer, Vincent Price et al).
PICTURA. Free.
For more information circle 206 on coupon
Planning Schools for Use of A-V Mate-
rials. I: Classrooms. 3rd edition rev.
March 1958. DAVI. 64pp. $1.50.
For more information circle 207 on coupon
School Fabrics for Audio-Visual Light
Control. Material samples and data
sheets. Free. CORDO.
For more information circle 208 on coupon
See . . . Hear . . . Mr. Businessman. Mo-
tion picture and fiimstrip rental cata-
log 56pp. Audio-Visual Center, The
City College, 17 Lexington Ave., N.Y.
10. Free.
For more information circle 209 on coupon
Short Films of Japan — 1957-58 cata-
logue of approximately 100 educa-
tional films published by the Educa-
tional Film Producers Association of
Japan, Inc. — Sec'y General, Shin-ichi
Abe, 26, Nichikubo Sakuragawa-cho,
Shiba Minato-ku, Tokyo, Japan.
For more information circle 210 on coupon
Sterling-Movies U.S.A. Catalog of 31
free films. 43 W. 61st St., N.Y. 23.
For more information circle 211 on coupon
Telephone Engineering Company Catalogs
Lists and describes a variety of tele-
phones from the earliest to the latest
models, applicable for telephone units,
science experimentation, and other
uses.
For more information circle 212 on coupon
Television Instruction: An Appraisal.
24pp. Report on seminar held in
Washington, D.C., September 1957.
Harold E. Wigren, co-ordinator. DAVI
$1 .00. A more detailed mimeographed
report also costs $1.
For more information circle 213 on coupon
Telling Your A-V Story. 16pp. Primar-
ily an A-V dealer manual in public
relations, this will be found helpful
also to educators in their A-V mission-
ary efforts. AVCOPI. Single copies
free.
For more information circle 214 on coupon
A Treasure Chest of Audio-Visual Ideas
for teachers, school administrators,
school boards, architects. 1 6pp Free.
VICTOR ANIMATOGRAPH.
For more information circle 215 on coupon
United World Films new catalog of free
films.
For more information circle 216 on coupon
Using the Opaque Projector. 26pp plas-
tic binding, color. Mechanical and ed-
ucational principles, and application at
primary, through college and industry.
SQUIBB. $1.25; free from dealers.
For more information circle 217 on coupon
University Technilog, guide to sound in-
stallation planning, types of speakers,
characteristics, reverberation; com-
plete architect and builder specifica-
tions. $1. UNIVERSITY.
For more information circle 218 on coupon
492
CAC^^^r.^ r_ A\/ r-,.:j.
News
in the
Trade
f^m
VIEWLEX DISPLAYS NEW LABEL
Viewlex, Inc., 35-01 Queens Boule-
vard, Long Island City, New York, manu-
facturers of Viewlex Slide Projectors and
Audio Visual Projection Apparatus, an-
nounces that all of its Audio Visual
Equipment will henceforth be packaged
in cartons which boldly feature a new
emblem prepared by the Public Service
Advertising Council; "Better Schools
Build Better Communities."
Having always offered Visual Aid
Equipment on a free loan basis to sum-
mer schools, teacher training programs,
PTA groups and Adult Education Semi-
nars, Viewlex's use of the new emblem
is consistent with established company
policy.
MOODY MOVES
Moody Institute of Science has just ex-
panded its operation by taking over the
former Bank of America building at
I 1328 Santa Monica Boulevard (Los An-
geles 25, Calif.) for its distribution,
shipping and business headquarters. The
M.I.S. photographic department, one of
the world's most noted centers for the
production of science films, continues in
the three-story former Masonic Temple,
at 1 1 428 Santa Monica.
USAF USES SLIDING CHALK BOARDS
The new U. S. Air Force Academy will
have 6,000 "blackboards" of steel,
sprayed with a glass frit porcelain enamel,
so they can be used as magnetic "tack"
boards and will take removable chalk
writing, according to an announcement
by the United States Steel Corporation.
BAILEY'S 20th
Bailey Films, Inc., in marking their
20th anniversary as educational film
producers and distributors, have doubled
the size of their quarters at 6509
De Longpre Ave., Hollywood 28, Calif.
A new subsidiary has been formed, "Film
Rentals, Inc," to handle rental distribu-
tion from regional area centers as well
as from the Hollywood address. In
addition to its own stepped-up produc-
tion schedule Bailey handles the product
of 44 independent producers.
FAMILY'S 10th
The 1 0th anniversary of the found-
ing of Family Films, Inc., was observed
during NAVA with a dinner attended
by more than 200 dealers. Motion pic-
tures, sound filmstrips, tape recordings,
P.A. and even a live glee club con-
tributed to the program. The occasion
was marked also by an initial offering
of 40 new sound filmstrips, a four-unit
sound filmstrip training course in the
function and use of A-V in the church,
and two new motion pictures on evan-
gelism and on stewardship.
Sam Hersh, president and founder
of Family Films, Inc., cuts 10th
anniversary cake at Hotel Morrison
dealer dinner.
AAFC EXPANDS
The boom in school building and es-
pecially the growing emphasis on class-
room ventilation in connection with the
use of audio-visual materials is a major
impetus to the 50 per cent increase in
consolidated plant facilities of the Amer-
ican Air Filter Co., Inc. Its Quad-City
(Davenport, Moline, East Moline, Rock
Island) Herman Nelson Division plant is
getting a $750,000 addition.
BELLEVUE GETS PROJECTORS
Effective slide projection is assured in
Bellevue Hospital's new Alumni Hall
(New York City) by the installation of
four Cenarco slide projectors. The 500-
seat auditorium is served by the 3,000
watt model, which delivers over 4,000
lumens to the screen; the three 175-seat
classrooms each have a 1,000 watt model.
All are equipped with electric slide
changers operated from the podium by
remote control.
The large auditorium has a throw of
88 feet to a screen 1 6 feet wide. The
classroom screen is 1 2 feet wide, the
throw 40 feet. The changer accommo-
dates 70 glass slides, 3'/4x4 or Polaroid.
''FIBERBILr' CASES
"THEY LAST INDEFINITELY"
Equipped with steel corners, steel card
holder and heavy web straps.
Only original Fiberbilt Cases bear this
Tradm Mark
Your Assurance
of finait Quality"
For 16mm Film —
400' to aoOO* Keef*
•NIPMN
^CAtl.
Sold by All Leading Dealers
FILM SERVICES
TO PRODUCERS OF
16MM MOTION
PICTURES AND
FILMSTRIPS
Sound Recording
Magnetic Transfer
Editing and Matching
Titles and Animation
Colburn Color Positives
Mogna-Striping
Filmstrip Animation
Slide Duplicating
GEO. W. COLBURN
LABORATORY
INCO RPORATEO
164 No. Wacker Drive, Chicago S
Telephone DEarborn 2-6286
EdScreen & AV Cuicde — September, 1958
493
DIRECTORY OF LISTED SOURCES
Pub-
Room
Ave.,
Inc., 321 S. Wabash
Inc., 315 W. 13
Ave.,
St.,
AAJE — American Association for Jewish Edu
cation, 1261 Broadway, N. Y. 1
AVCOPI — Audio-Visual Committee for
lie Information, 250 W. 57th St.,
2230 New York 19, N. Y.
BAILEY Films Inc., 6509 DeLongpre
Hollywood 28.
BAUMHAUER — A. H. Baumhauer & Associates,
Custom Sound Systems, Box 32, Sappington
Station, St. Louis 23, Mo.
BBC — Brunswick-Collender Co., School Equip-
ment Division. H. R. Uschan, Manager Pub-
lic Relations, 623 S. Wabash Ave., Chicago
5, III.
BESELER, Charles, Co., 211 S. 18th St., East
Orange, N. J.
B&J — Burke & James,
Ave., Chicago 4, HI.
BRADY— Robert J. Brady Co., 3255 M St., NW,
Washington 7, D. C.
CAMERA EQUIPMENT Co.
St., New York 36.
CATHEDRAL Films Inc., 140 N. Hollywood
Way, Burbank, Calif.
CHAMPIONS on Film, 3031/2 S. Main St., Ann
Arbor, Mich.
CHARTAK, Inc., Leeds, Mass.
CONCORDIA Films, 3558 S. Jefferson
St. Louis 18.
CORDO Chemical Corporation, 34 Smith
Norwalk, Conn.
COUSINO, Inc., 2107 Ashland A>j»., Toledo 2,
Ohio.
DAGE Television, Div. Thompson Products,
Inc., West 10th St., Michigan City, Ind.
DAVI — Department of Audio-Visual Instruct
tion, NEA, 1201 Sixteenth St., NW, Wash-
ington 6, D.C.
DENOYER — Geppert Co., 5235 Ravenswood
Ave., Chicago 40.
DU KANE Corp., St. Charles, III.
EASTMAN KODAK CO., — Rochester 4, N. Y.
EBF: Encyclopaedia Britannica Films Inc., I 1 50
Wilmette Ave., Wilmette, III.
EFLA — Educational Film Library Association,
250 W. 57th St., N. Y. 19
EK: Eastman Kodak Co., Rochester 4, N. Y.
ELGEET Optical Co., Rochester, N. Y.
ELLIS — George D. Ellis & Sons, Inc., American
& Luzerne Sts., Philadelphia 40, Pa.
EMC Recordings Corp., St. Paul 6.
EVE Gate House Inc., 146-01 Archer Ave.,
Jamaica 35, N. Y.
FACSEA — Society for French American Cul-
tural Services and Educational Aid, 972
Fifth Ave., New York 21.
FISHER Manufacturing Co., 1185 Mt. Read
Blvd., Rochester, N. Y.
GEIST— The H. E. Geist Co., 8620 Lorain Ave.,
Cleveland 2, Ohio.
GENARCO Inc., 9704 Sutphin Blvd., Jamaica
35, N, Y.
GENERAL FILMS Inc., Box 601, Princeton,
N. J.
GIANTVIEW Electronics Div., Meilink Safe
Co., Ferndale 20, Mich.
GPL: General Precision Laboratory inc.,
Pleasantville, N. Y.
INTERAD — International Radio & Electronics
Corp., So. 17th b Mishawaka Rd., Box 123,
Route 4 Elkhart, Ind.
KODAK — Eastman Kodak Co., Motion Picture
Div., Rochester, N. Y.
LTA — Language Training Aids, 12101 Valley-
wood Road, Silver Springs, Md.
MAGNECORD, Div. of Midwestern
ments, Tulsa, Okla.
MARCELLUS Manufacturing Co.,
Bejyidjire, III.
Co., 2212 Twelfth
Instru-
P. O. B. 2,
St.,
Oxford St.,
Seventh Ave., New York
2701
MAST Development
Davenport, Iowa.
MERCHANT, Robert
Lafayette, Ind.
M-G-M Records, 701
19.
MIRATEL, Inc., 1080 Dionne St., St. Paul 13,
Minn.
MOBILE-TRONICS, Westover Road, Morris-
ville. Pa.
MODERN Talking Picture Service Inc., 3 E.
54th St., New York 22.
MOODY Institute of Science, 11428 Santa
Monica Blvd., Los Angeles 25, Calif.
MRP: Mooney-Rowan Publications, Severna
Park, Md.
NABDC — National Association of Blueprint
and Diazatype Coaters, 1001 Connecticut
Ave., NW; Washington 6, D. C.
NTA — National Telefilm Associates, Coliseum
Tower, 10 Columbus Circle, New York 19,
N. Y.
OZALID Division, General Aniline and Film
Corporation, 17 Corliss Lane, Johnson City,
N. Y.
PENTRON,
24, III.
PICTURA Films Corp.,
York 22, N. Y.
POLYTRONIC Research,
Road, Rockville, Md.
PURDUE — The Audio-Visual
University, Lafayette, Ind.
RAND McNALLY b Co. Box
80.
RADIANT Mfg. Corp., Box 5640, Chicago 80.
Inc., 788 S. Tripp Ave., Chicago
487 Park Ave., New
Inc., 7226 Westmore
RCA Broadcast and TV Equipment Dept.,
Camden, N. J.
ROBINS Industries Corp., 36-27 Prince St.,
Flushing 54, N. Y.
SAMPSON-HALL Precision Machine Co., Costa
Mesa, Calif.
SCOTT— H. H. Scott, Inc., Dept. P, 1 1 1 Pow-
dermill Road, Maynard, Mass.
SELECT Film Library, 138 E. 44th St., New
York 17, N. Y.
SHS-WIS — State Historical Society, 816 State
St., Madison, Wis.
S.O.S. Cinema Supply Corp., 602 W. 52nd St.,
New York 19, N. Y.
SQUIBB — Squibb-Taylor, Inc., 1213 S. Akard
St., Dallas 2, Texas.
STEEL— United States Steel Corp., Film Distri-
bution Center, Advertising Division, 525
Wm. Penn Place, Pittsburgh 30, Penn.
SVE: Society for Visual Education Inc., 1345
W. Diversey Pkwy., Chicago 14.
TELEPHONE Engineering Co., Simpson, Pa.
TOA — Theatre Owners of America, Inc., 1501
Broadway, New York 36, N. Y.
TRACHTENBERG — Lee Trachtenberg Films, 90
Riverside Drive, New York 24, N. Y.
UNIVERSITY Loudspeakers, Inc., 80 S. Ken-
sico Ave., White Plains, N. Y.
USPHS — U. S. Public Health Service, Box 185,
Chamblee, Ga.
USPROJ — United States Projector Corp., Dela-
ware BIdg., Federal Way, Washington, D. C.
UWF: United World Films, 1445 Park Ave.,
New York 29.
VICTOR Animatograph Corp., Division of The
Kalart Co., Inc., Plainville, Conn.
ADVERTISED IN THIS ISSUE
( 1 1
< 2 )
( 3 )
( 4 )
( 5 )
( 6 )
( 7 I
( 8 I
I 9 I
IIOI
(111
(12)
(131
(14>
(151
(16)
(17)
118)
(191
(20)
(21)
(221
(23)
(24)
125)
(26)
(27)
128)
(29)
(30)
Advance Furnace Co., The — Optivox (31)
portable easel, page 491
Allied Radio — everything in electronics (32)
page 482
American Bible Society — films, film- (33)
strips, slides, posters, page 485
American Library Color Slide Co., Inc. — (34)
color slides of the World's Art, page
450 (35)
Apex Permanent Crayon Co. — Permapex
crayons, page 487 (36)
Art Council Aids — Kodachrome slide
scries, page 487 137)
Audio Devices — "How Tape Recording
Helps Teach Science," page 483 (38)
Audiofile — library of recordings ap-
praisal service, page 482 (39)
Audio-Master Corp. — record and tran-
scription players, page 482 (40)
Audio-Visual Research — Rateometer to
improve reading, page 476 '41)
Bailey Films, Inc. — 1958 film catalog,
page 492 (42)
Beseler Co., Chas. — Vu-Graph over-
head projector, page 478
Calif one Corp. — phonograph^, players, (43)
sound systems, page 482
Colburn Laboratory, Geo. W. — service (44)
to producers of motion-pictures, slides,
slidefilms, page 493 (45)
Compco Corp. — reels and cans, page
476 (46)
Contemporary Films — "Foothold on
Antarctica," film, page 476 '47)
Coronet Films — six new educational
films, page 447 '48)
Dowling Pictures, Pat — "The Tank-
•hip" film, page 490 '49)
Draper Shade Co., L. O. — new projec-
tion screen, page 456 '50>
Eastman Kodak Co. — Kodak Pageant
projector, AV-085, page 463
Educational & Recreational Guides, Inc. (51)
— photoplay filmstrips and Study Guides,
p?ge 459 (521
Family Filmstrips, Inc. — Church film-
strips in color and sound for kinder- (531
garten to adult, page 485
Fiberbilt Case Co. — film shipping cases, (54)
page 493
Fisher Mfg. Co. — Ethyioid film cement, rcsi
page 489 '"'
Florman & Babb, Inc. — butt splicing ,cc\
& film repair. Magic Mylar tape, page 486
Graf lex, SVE — School Master 750 & , „ ,
500 Projector Series, page 449 '*''
Grover-Jennings Productions, Inc. — 'TTie
Christmas Deer" film, page 492
Gruber Products, Inc. — Wheelit fold- '^^'
ing and non-folding carts, page 452
Harwald Co., The — Movie-Mite 16mm (59)
sound projector, page 475
Hunter Douglas Aluminum Co. — Flexa- (601
lum A-V blinds, page 451
Indiana University — educational film
service, page 492
Industrial Exhibitions, Inc. — NVPA
Exhibition, page 488
Jam Handy — filmstrips on Guidance,
page 479
Johnson Cr Johnson — "Bathing Time
for Baby" film, page 475
Keystone View Co. — Keystone No. 46
Telebinocular, page 487
Levolor Lorentzen Co. — A-V darken-
ing blind*:, page 446
Long Filmstrip Service — color film*
strips, page 480
Manhattan Color Laboratory — color
filmstrips service, page 478
National Cinema Service — 16mm sound
supplies, page 487
Newcomb Audio-Products Co. — record
players and radios, page 482
ORRadio Industries, Inc. — Irish record-
ing Tape, page 481
Ozalid 'a Division of General Aniline &
Film Corp.) Projector-Printer Kit for
making transparencies, page 455
Peerless Film Processing Co. — film re-
conditioning, page 475
Plastic Products, Inc. — LuXout light
control draperies, page 448
Polacoat, Inc. — Lenscreen daylight
projection screen, page 477
Porter Sargeant — Handbook of Private
Schools, page 490
Radiant Mfg. Co. — Radiant Lenticular
screens, page 453
Radio- Mat Slide Co. — slide mats, page
490
Rapid Film Technique — film rejuvena-
tion, page 489
RCA Corporation of America — Stereo
Orthophonic High Fidelity "Victrolas,"
page 457
Robins Industries, Inc. — Gibson Girl
tape splicers, page 483
Select Film Library — Instructional
Sports film', page 490
Sylvania Electric Prod., — Blue Top
projection lamps, page 489
Technical Services, Inc. — Duolite Model
DU 6, 16mm projector, page 474
United Movie Technicians, Inc. — film-
strip captions, page 490
Vacuumate Corp. — film protective pro-
cess, page 492
Victor Animatograph Corp., a Division
of Kalart Co. — Victor 1600 ARC Pro-
jector, back cover
Visual Sciences — science filmstrip, page
480
Webster Electric — New 310 Ekotape
with A-V Control Center, p?ge 473
Yale University Press — "The Pageant
of America" filmstrips, page 480
Center, Purdue
7600, Chicago
BOOKLET REQUEST COUPON
To EdSCREEN & AVCUIDE, 2000 Lincoln Park West BIdg., Chicago 14, III.
Send me booklets offered by the following advertisers in this September issue.
The numbers of the advertisers are listed as follows:
NAME (print)
ADDRESS
494
EdScreen & AV Guide — September, 1958.
TRADE DIRECTORY FOR THE AUDIO -VISUAL FIELD
KEY: (P) — producers, importers. (M) — monufocturers. (D) — deolers, distributors, film rental librories, profection services.
Where o primary source also offers direct rentol services, the double symbol IPDI appears.
FILMS
Association Films, Inc. (PD)
Headquarters:
347 Madison Ave., N. Y. 1 7, N. Y
Regional Libraries:
Brood at Elm, Ridgetield, N. J.
561 Hillgrove Ave., Lo Grange, III.
799 Stevenson St., San Francisco, Col.
1108 Jackson St., Dallas 2, Tex.
Bailey Films, Inc. (PDI
6509 De Longpre Ave., Hollywood 28, Cal.
Bray Studios, Inc. (PD)
729 Seventh Ave., New York 19, N. Y.
Broadman Films
127 Ninth Ave.,
(PD)
North, Nashville 3, Tenn.
Business Education Films (PD)
4607 16th Ave., Brooklyn 19, N. Y.
Contemporary Films, Inc. (PD)
13 E. 37th St., New York 16, N. Y.
Coronet Instructional Films (P)
Coronet BIdg., Chicago 1, III.
Dowling — Pat Dowling Pictures (PD)
1056 S. Robertson Blvd., Los Angeles 35, Col.
Family Films
5823 Santo Monica Blvd., Hollywood 38, Col.
Ideal Pictures, Inc. (D)
Home Office:
58 E. South Woter St., Chicogo 1, III.
Branch Exchanges:
2161 Shottuck Ave., Berkeley 4, Col.
4336 W. Sunset Blvd., Los Angeles 29, Col.
714 - 18th Street, Denver 2, Colo.
1331 N Miami. Miami 32, Flo.
52 Ai,burn Ave., N.E., Atlanta 3, Go.
58 E. South Woter St., Chicago 1, Ml.
1108 High St., Des Moines, la.
422 W. Liberty St., Louisville 2, Ky.
1608 St. Charles Ave., New Orleons 13, La,
102 W. 25th St., Boltimore 18, Md.
40 Mel.ose St., Boston 16, Mass.
13400 W. McNichols, Detroit 35, Mich.
1915 Chicogo Ave., Minneapolis 4, Minn.
1402 Locust St., Kansas City 6, Mo.
3743 Gravois, St. Louis 16, Mo.
1553 Main St., Buffalo 9, N. Y.
233-9 W. 42nd St., New York 36, N. Y.
137 Pork Ave., W., Mansfield, Ohio
214 Third Ave., Pittsburgh 22, Pa.
1239 SW 14th Ave., Portland 5, Ore.
18 So. Third St., Memphis 3, Tenn.
1 205 Commerce St., Dallas, Tex.
54 Orpheum Ave., Salt Lake City, Ufoh
219 E. Main St., Richmond 19, Vo.
1370 S. Beretanio St., Honolulu, T.H
International Film Bureau
57 E. Jackson Blvd. Chicago 4, III.
Knowledge Builders (Classroom Films)
Visual Education Center BIdg.,
Floral Park, N. Y.
IPD)
For Information about Trade Directory
advertising rates, write EDUCA-
TIONAL SCREEN & AUDIO-VISUAL
GUIDE, 2000 Lincoln Park West
BIdg., Chicago 14, III.
United World Films, Inc. (PD)
1445 Pork Ave., New York 29, N. Y.
542 S. Dearborn St., Chicago 5, III.
6610 Melrose Ave., Los Angeles 38, Cal.
287 Techwood Dr., NW, Atlanta, Go.
2227 Bryan St., Dallas, Tex.
5023 N. E. Sondy Blvd., Portland 13, Ore.
1311 N. E. Boyshore Dr., Miami, Flo.
FILMSTRIPS
Children's Reading Service
1078 St. John's Place, Brooklyn 13, N. Y.
Filmack Studios
1329 South Wobosh, Chicago 5, 111.
630 Ninth Avenue, New York, N. Y.
Enrichment Moterials Inc. (PD)
246 Fifth Ave., New York 1, N. Y.
Society for Visual Education IPD>
1345 Diversev Parkway, Chicago 14
Teaching Aids Service, Inc. IPD)
Lowell Ave. & Cherry Lane, Floral Park, N.Y.
31 Union Square West, New York 3
Visual Sciences (PD>
599E — Suffern. N. Y.
SLIDES
Key: Kodachrome 2x2. 1^^4 x 41/4 or lor^or
Filmack Studios IP-2 and 41
1329 South Wobosh, Chicogo 5, III.
630 Ninth Avenue, New York, N. Y.
PRODUCTION EQUIPMENT
Keystone View Co.
Mecdville, Po.
Radio-Mat Slide Co., Inc. < P-2, 4i
22 Ookndge Blvd., Daytono Beach, Flo.
FILMSTRIP, SLIDE & OPAQUE PROJECTORS
Groflex, Inc.
(SVE Equipment)
Rochester 3, New York
(M)
Viewlex, Incorporated (M)
35-01 Queens Blvd., Long Islond City, N. Y.
LABORATORY 5ERVICC3
Capital Film Service
224 Abbott Road, East Lansing, Mich.
24-hour service on black-and-white and Ansco
Geo W. Colburn, Inc.
164 N. Wocker Drive, Chicago 6, III.
MOTION PICTURE PROItCTORS & SUPPLIES
Groflex, Inc. (Ml
(Ampro Equipment)
Rochester 3, N. Y.
Bell & Howell Co. IMI
7117 McCormick Rood, Chicago 45, III.
Compco Corporation (M)
1800 N. Spaulding Ave., Chicago 47, III.
Costmon Kodok Company IM)
Rochester 4, New York
RCA-Victor >M)
Radio Corp. of America, Camoen, N, |.
Victor Division, Kalart Co. (M)
Plainville, Conn.
Camera Equipment Co. (MP)
315 W. 43rd St., New York 36, N. Y.
Camera Mart (MO)
.845 Broodway, New York 23, N. Y.
Florman b Babb (MDI
68 W. 45th St., New York 36, N. Y.
S.O.S. Cinema Supply Corp. (MP)
602 W. 52nd St., New York 19, N.Y.
6331 Hollywood Blvd., Hollywood 28, Cal.
RECORDS
Children's Reading Service
1078 St. John's Place, Brooklyn 13, N.Y.
Enrichment Materials Inc. (PDI
246 Fifth Ave., New York 1, N. Y.
RECORDERS
PLAYERS
Allied Radio Corporation (MD)
100 N. Western Ave., Chicago 80, III.
Groflex, Inc.
I Ampro Equipment)
Rochester 3, N. Y.
IM)
SOUND SYSTEMS
Allied Radio Corporotion (MD)
100 N. Western Ave., Chicogo 80, 111.
DuKane Corporotion
St. Charles, Illinois
SCREENS
Radiont Monufocturing Co.
1204 So. Toimon Ave., Chicago 8, III.
SOUND SLIDE PROIECTORS
DuKone Corporation
St. Charles, Illinois
Local AV Dealers
Illinois
AMERICAN FILM REGISTRY
1018 S. WABASH AVE.
Chicago 5, III.
New Jersey
L. KALTMAN & SON, INC.
287 Woshington Street, Nework, N. J.
Ohio
M. H. MARTIN COMPANY
1118 Lincoln Way E., Massillon, Ohio
GET MORE FOR YOOR PROJECTOR DOLLAR
VICTOR
If the high cost of 16mm arc projectors is forcing you to
"make do" with an auditorium-type incandescent— you
owe it to yourself to consider the Victor 1600 Arc. It
delivers a full 1600 lumens of light on the screen at 30
amps with Mark II Shutter— more than three times that
of any incandescent— yet it's still easier on your budget
than other 16mm arcs. It incorporates all advanced
Victor projector features and a powerful 25-watt am-
plifier. The 1600 Arc runs for a full hour on one set of
carbons, does not require a special projection booth, and
is the only arc projector made with 3-case portability.
1600 ARC
SPECIFICATIONS:
Selenium Rectifier has top-mounted controls, swing-
out legs, built-in tilt lock, is blower cooled. Also serves
as base for projector.
Speaker case houses 12" bass reflex speaker and is
carrying case for 25-watt amplifier-projector unit.
Lamphouse has built-in ammeter with motor rheostat,
automatic carbon feed, external arc' position marker.
Compare the Victor 1600 Arc side by side with any
other 16mm arc and see for yourself how much more you
get for your projector dollar.
^VICTOR SOVEREIGN 25
VICTOR MODELS FOR
SMALLER AUDIENCES
OFFER QUALITY FEATURES
FOUND ON THE 1600 ARC
VICTOR ASSEMBLY 10>^
SEND FOR FREE LITERATURE ON VICTOR 1600 ARC AND OTHER VICTOR A-V PRODUCTS
VlCTOIl-
Name_
IMATOGRAPH CORPORATION . EST. 1910
A DIVISION OF KALART
Producers of precision photographic and A-V equipment
PLAINVILLE. CONNECTICUT
Stat8_
Dept. ES-
M " M T I 0 N A I
I
audio-Visual guide
OCTOBER, 1958
VOL. 37, NO. 10
/»ece/vecr
OCT 1 3 195»
BUILDING INTERNATIONAL GOODWILL
GEOGRAPHY THROUGH GAMES
INFORMING THE PHILIPPINE PEOPLE
TELEVISION IN PHYSICAL EDUCATION
period in the history of steelmaking,
om Bethlehem Films' "Futures in Steel"
No matter whith you use
Many projectors LOOK somewhat alike, in
appearance and price — but VIewlex has
something extra! Rigidly controlled stand-
ards of QUALITY carried through every step
of manufacturing assure projectors that are
trouble free and a delight in operation.
VIEWLEX QUALITY CONTROL is a precious
property — it is the real reason why Viewlex
guarantees every Viewlex projector for a
lifetime!
V.4S - V-44S
►
INSTRUCT-0-MATIC
Completely automatic pro-
jection of 2 X 2 and bantam
slides. A touch of changer
automatically brings new
slide in position. Automatic
timer — remote control — lets
you sit with your audience.
500 watt fan cooled. Inter-
changeable lenses. Turns
room light off when projec-
tor is turned on.
For single-frame filmstrip.
The ideal budget-priced
filmstrip projector. Cleor,
sharp projection; brilliant
illuminotion; simple to oper-
ate. Cannot tear film. Mod-
el V-4S 150-wall convec-
tion cooled. Model V-44S
300-watl motor fan cooled.
2", 3", 5" and 7" focal-
length lenses available.
mm
V-2C - V-22C - V-25C
►
- -/
For 35mm filmstrip single
and double frame, vertical
and horizontal pictures, .2x2
and Bantam slides, any
type mount. Change from
filmstrip to slides in sec-
onds. V2C-I50-walt, V-22C
— 300-walt motor fan cool-
ed. V-25C-500-wolt motor
fan cooled. 3-5-7-9-11 inch
lenses.
J 35-01 QUEENS BOULEVARD
i.!V';» LONC ISLAND CITY 1, N. Y.
inc.
VJMimtmttmta
Ask to see Da-Lite's
exclusive new
Wonder-Lite Lenticular
surface for widest
viewing angles, comfortable
viewing . . . even in
undaritened roomsl
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EdScreen & AV Guide — October, 1958
Here's quality and performance that will make your AV
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EDUCATIONAL
SCREEN
& AUDIO-VISUAL GUIDE
Founded
in 1922
by
Nelson L. Greene
October, 1958
Volume 37, Number 10, Whole Number 368
IN THIS ISSUE
C^ditoriul
5 1 2 DOLLARS FOR YOUR 1 DEAS
.Articled
514
516
519
520
524
539
AN ELEMENTARY INSTRUCTIONAL MATERIALS CENTER — Edwin
Carmony
TELEVISION IN PHYSICAL EDUCATION — M. M. MacKenzle
BUILDING INTERNATIONAL GOODWILL — Laura Osborn
GEOGRAPHY THROUGH GAMES
INFORMING THE PHILIPPINE PEOPLE — William G. Hart
BREAKING THE FILMSTRIP BARRIER — Joseph Milliman
2),
'epartmenli
502 ON THE SCREEN
504 THE READER'S RIGHT — Letters to the Editor
506 HAVE YOU HEARD? — News About People, Organizations, Events
527 EVALUATION OF NEW FILMS — L. C. Larson, Carolyn Cuss
532 USEFUL FILMSTRIPS — Irene F. Cypher
534 SOUND ADVICE — About Audio Materials and Equipment — Max U.
Bildersee
536 CHURCH DEPARTMENT — William S. Hockman
540 AUDIO-VISUAL TRADE REVIEW
Lyther features
510 HELPFUL BOOKS
546 INDEX TO ADVERTISERS
Inside Back Cover — Trade Directory for the Audio-Visual Field
CATIONAL
lATJON
OF
MIMXB
l«»T10"«y|
BUSINESS & EDITORIAL ADDRESS: EDUCATIONAL SCREEN & AUDIO-VISUAL GUIDE,
2000 Lincoln Park West BIdg., Chicogo 14, Illinois. Contents indexed in ttie Wilson Educo-
tioncl Index. For microfilm volumes, write University Microfilms, Ann Arbor, Michigan.
SUBSCRIPTION PRICE (U.S. currency or equivolent) : Domestic — $4 one year, $6.50 two
years, $8 ttiree years. Canadian and Pon-Americon — 50 cents extro per year. Other for-
eign— $1 extra per year. Single copy — 45 cents. Special August Blue Book issue — $1.00.
CHANGE OF ADDRESS should be sent immediately to insure uninterrupted delivery of
your magazine. Allow five weeks for change to become effective.
EDUCATIONAL SCREEN & AUDIO-VISUAL GUIDE is published monthly by Educational
Screen, Inc. Publication office, Barrington, Illinois; Business and Editorial Office, 2000
Lincoln Park West Bldg., Chicago 14, Illinois. Printed in the U.S.A. Re-entered as
second-class matter October, 1953 at the post office at Barrington, Illinois, under the
Act of March 3, 1879.
ENTIRE ISSUE COPYRIGHT 1958 BY THE EDUCATIONAL SCREEN, INC.
OVER THE YEARS
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Flexalum A-V Blinds give you everything from full
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cost less to maintain, too. Flexalum's special spring-tempered
aluminum, wipe clean plastic tape and nylon cord give
years of trouble-free service. (That's certainly a comfort
in these days of ever-increasing maintenance costs.) And,
the greater number of slats per blind, special tape construc-
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blinds . . . sold with a written five year guarantee by
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I am interested in getting (at no obligation) □ specification d«U
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I
EdScreen & AV Guide — October, 1958
501
Scratches
on Film
Irritate
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Fortunately, scratches
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of light, density, color
quality, sound quality,
or sharpness.
Write for brochure
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This Month's Cover
Workmen in 17th century costume
are caught by the camera as they forge
a bloom under a water-powered ham-
mer in the restored iron works at
Saugus, Mass. They are featured in
Bethlehem Films' "Futures in Steel."
a color and sound film demonstrating
the many opportunities in the steel
industry. From early ironmaking, the
film proceeds to show the industry's
great developments in technology, and
the new products and processes they
have made possible. In line with the
ever-increasing use of films and other
audiovisual aids by companies such as
Bethlehem Steel, we salute the Indus-
trial Film and Audio-Visual Exhibi-
tion, described in the September issue.
Bethlehem Films are available
through Modern Talking Picture
Service, 3 East 54th Street, New York
22, N. Y.
Good News from the
Filmstrip Department
Educational Screen and Audio-Visual
Guide is very pleased to announce a
new filmstrip editor. Dr. Irene F.
Cypher, with the knowledge that our
readers will welcome her as happily as
does the staff. Dr. Cypher is an asso-
ciate professor at New York Univer-
sity; she has served as president of the
Metropolitan New York .\udio-Visual
Association and is a Member of the
Board of Directors of DAVI, where she
has been especially active on the
Committee for Buildings and Eciuip-
ment. Co-author of Audio-Visual Tech-
niques for Enricliment of the Curric-
ulum (Noble and Noble), she is one
of the widely acknowledged experts
in the field.
AV and International
Understanding
The celebration of United Nations
Week. October 19-26, makes us concen-
trate on the fostering of international
goodwill. Two articles in this issue
demonstrate how we in the audiovisual
field can aid the cause. In one, Laura
Osborn describes its emphasis in the
Detroit schools and the interesting
methods whereby the pupils create
their own audiovisual aids to promote
better understanding among races and
nations.
In Informing the Philifjpine People,
William G. Hart writes of the wonder-
ful work being done through audiovis-
ual to enlighten and entertain the rur-
al island people. Mr. Hart, former
Audiovisual Director of the Dearborn,
Michigan, schools, soon finishes his
second term assigned to the U.S.A.
Operations Mission to the Philippines.
He intends to remain in foreign serv-
ice for a few years, describing it as "an
exhilarating experience."
"Architectural Solutions
for Audiovisual Problems"
With the article by Edwin Carmony
on the new materials center at Gary,
Indiana, we inaugurate this series of
stories on building designs to improve
and facilitate the use of audiovisual
aids. Those of our readers who have
helpful solutions or provocative ideas
to suggest are cordially invited to cor-
respond with the editors regarding
possible publication in the future.
-ES
EDUCATIONAL SCREEN & AVGUIDE
EDITORIAL STAFF
PAUL C. REED, Editor. ENID STEARN, Man-
aging Editor. WILLIAM S. HOCKMAN, Editor
for the Church Field. L. C. LARSON and
CAROLYN GUSS, Editors for Film Evaluations.
MAX U. BILDERSEE, Editor for the Audio
Field. PHILLIP LEWIS, Technical Editor. IRENE
F. CYPHER, editor for New Filmstrips.
BUSINESS STAFF
H, S. GILLETTE, Publisher. MARIE C. GREENE,
WILLIAM LEWIN, Associate Publishers. JOSE-
PHINE H. KNIGHT, Business Manager. PAT-
RICK A. PHILIPPI, Circulation Manager. WIL-
MA WIDDICOMBE, Advertising Production As-
sistant.
Advertising Representotives
WILLIAM LEWIN, 10 Brainerd Road, Summit,
N. J. (Crestview 3-3042)
WILLIAM F. KRUSE, 2000 Lincoln Park West
BIdg., Chicago M, III. (Bittersweet 8-5313)
EDITORIAL ADVISORY BOARD
JAMES W. BROWN, School of Educotion, San
Jose State College, California
EDGAR DALE, Head, Curriculum Division, Bu-
reou of Educational Research, Ohio State
University, Columbus
AMO DE BERNARDIS, Assistant Superintendent,
Portland, Oregon, Public Schools
MARGARET W. DIVIZIA, Supervisor in Chorge,
Audio-Visual Education Section, Los An-
geles City Schools, Los Angeles, California
W. H,. DURR, Supervisor, Bureau of Teaching
Materials, State Board of Educotion, Rich-
mond, Virginia
CHARLES F. HOBAN, Project Big Ben, Univer-
sity of Pennsylvania, Philadelphia
EMILY S. JONES, Executive Secretary, Educa-
tional Film Librory Associotion, New York
City
F. EDGAR LANE, Supervisor, Instructionol
Materials Department, Boord of Public In-
struction, Dade County, Florida
F. DEAN McCLUSKY, Professor of Education,
Head of Audio-Visual Education, Univer-
sity Extension, University of California at
Los Angeles
SEERLEY REID, Chief, Visual Education Service,
U. S. Office of Education, Woshington
CHARLES F. SCHULLER, Director, Audio-Visuol
Center, Michigan State College, East Lan-
sing, Michigan
ERNEST TIEMANN, Director, Visual Instruction
Bureau, Associate Professor, Division of
Extension, The University of Texas, Austin
DON WHITE, Executive Vice President, Na-
tional Audio-Visual Association, Fairfax,
Virginia.
An accurate and balanced account of a
resourceful, seaforing people . . .
and their
explorations
This new Coronet film gives an authentic account of the fabulous
adventures of the Vikings — a bold, hardy people whose raids along
the coast of Europe created terror throughout the continent. We learn
of the important influence they wrought on European history from
the ninth to twelfth centuries, as they sailed from their homeland to
Ireland, Britain, Eastern Europe, France, Greenland and Iceland.
The film pictures how the earliest Vikings lived — their houses, foods.
dress, and the importance of ship-building. Selections from famed
collections of colorful artifacts in Swedish and Norwegian museums
contribute to the film's visual richness.
The film is designed for use in Social Studies in the intermediate grades,
but is also effective in World History in junior or senior high school.
Available in either color or black-and-white, THE VIKINGS AND THEIR
EXPLORATIONS is one reel ( 1 1 minutes) in length.
Other new Coronet Kims in full, natural color or black-and-white.
The Story of Our Money System ( 1 1 min. ) . Trom Ancient Greece and Rome
to modern times, we see the development of "money" as a medium of
exchange. The various forms it took — animals, salt, and metal coins — are
shown as a prelude to today's standardized money system, which meets
the need of a complex industrial civilization. Intermediate.
Trees: How We Identify Them (II min.). Selective views of common trees
found in various forest areas of the United States help pupils identify trees
in all seasons by a variety of clues — shape, leaves, bark, and fruit or nuts.
Uiterniediate.
Simple Plants: Bacteria (13'/2 min.). This film shows the major character-
istics of bacteria — useful and harmful varieties — growing bacterial colonies
and checking bacterial growth. Photomicrography and animation illustrate
the physical appearance and internal structure of bacteria. Seiiiiir High.
English Literature: The Seventeenth Century i.\W2 min.). The sixth in
the series, this film surveys literary efforts of the period to create awareness
of the social mainstream from which the literature grew. Herrick, Jonson,
Lovelace, Milton, Bunyan, ■ Dryden and Pepys are some of the authors
quoted and shown. Senior High.
Electricity All About Us (Exploring Science) (II min.). Here is a visual
basis for introducing a number of concepts about electricity at the lower
grade levels. Static and current electricity, an electrical circuit, conductive
materials, and the importance of electricity in the home are illustrated.
Primary, Intermediate.
Making Sense With Outlines (11 min.). To help pupils organize informa-
tion and ideas and make clearly written and oral presentations, this film
stresses the practical aspects of making an outline. We .see how outlines
help to present topics logically in many phases of education. Intermediate.
Write tor preview ... if you are considering purchase, use the coupon
to request preview prints of the films of your choice. There is no obligation
except for return postage, and Coronet films are available at lower cost
than comparable films. If you are interested in rental, request a list of
Coronet film rental libraries.
The Neirest and linvst in liduiutional Films
CORONET FILMS
DEPT. ES-108, CORONET BUILDING, CHICAGO 1, ILLINOIS
□ Please send me without charge preview prints of the films checked:
□ The Vikings and Their Explorations D The Story of Our Money System
□ Trees: How We Identify Them □ Simple Plants: Bacteria Q English
Literature: The Seventeenth Century □ Electricity All About Us
□ Making Sense With Outlines
[] Please send me a complete catalogue of Coronet films, including
descriptions.
□ I am interested in renting these films. Please send me a list of Coronet
film rental libraries.
School or Orgonization_
Address-
City Zone-
_State_
EdScreen & AV Guide — October, 1958
503
NEW 310
The 310 Ekotape eliminates The
unchangeable "canned" presen-
tation, since tapes can be erased
and re-recorded, or cut and
spliced, to correspond to chang-
es in slides or film sequence.
With AY CONTROL CENTER
Break the spell and you lose attention. In
audio-visual presentations with the new 310
Ekotape, sight and sound are always together.
There's no "next slide, please," no "beep" or
tone signals — nothing to divert young minds.
The 310 recorder with the amazing AV Control
Center perfectly times your tape with the
projector. Automatically! Inaudibly!
And it's so simple. Pressing a button on the
Control Center records the signal at the proper
points on one half of the tape. On playback,
a special amplifier converts the control signal
into electrical energy which operates the
automatic projector.
Ideal for the classroom — even student operators
can run off a perfect presentation every time.
See yellow pages for your nearest Ekotape dealer —
the man from Webster.
ELECTRONICS DIVISION
WEBSTER KV7J ELECTRIC
RACINE - WIS
lwUb>«ri*. R-iat
The reader's right
Send letters to EdSCREEN & AVGUIDE,
2000 Lincoln P2r:< West, Chicago 14
Travel Footage, Anyone?
"I am interested in procuring eight
millimeter color films of scenes in
Paris, Madrid, Lourdes, Vienna, Venice
and Milan. Kindly inform me if yon
have any such films available and if
so, tfieir price and amount of footage
on each city."
Lucas F. Bruno, Jr.^
909 National Bank of
Commerce Bldg.,
New Orleans 12, La.
"I am a teacher, and when I return
to the United States I will be giving
talks on different countries and im-
portant cities I have visited here in
Europe. ... Is it possible to obtain
films from you on Italy, also on just
the cities of Venice, Florence, Rome?
I would like to buy them if possible."
Mrs. Marion E. Shaw
"Unfortunately, when I visited Nas-
sau in May, 1955, I did not have my
movie camera with me and I would
like to supplement our own travel
movies with a travelogue on Nassau."
Mrs. Bruce H. Taylor,
1641 E. 45 Place,
Tulsa .5. Okla.
Sorry! This magazine has NO films
of any kind, to sell or rent. Camera
stores that cater especially to the needs
of the advanced amateur photographer
are the best source of material of this
kind. The late Bruno Parth, a cruise
photographer of outstanding ability,
made a specialty of this type of travel
footage. His laboratory was located at
Mt. Pocono, Pa. Anyone know of other
sources?
Foreign Influence
"I am not sure that you are aware
of the influence of Educational Screen
in foreign countries. There are a
number of subscriptions which reach
very important people in the AV field
abroad. At Penn State f met an edu-
cator from Siam. He told me that the
issue that reached them went the
rounds and was considered an im-
portant window on to the audiovisual
world. A letter from India says that
a little group of missionaries recently
went together to raise the money for
a subscription to Screen. It is an im-
portant source of ideas and guidance
for these church workers in India. I
just thought you would l)e interested
in this little footnote.
William S. Hochman
^04
WHICH full closure blind Is
best for your Audio-Visual Room?
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Where optimum darkness is required your Audio-
Visual room should be equipped with the Levolor
A.V. Blind identified here as No. 1. This Venetian
blind has light shields and fascia (or light seal).
Where normal darkness will suffice for projection
purposes, the Levolor A.V. Blind identified as
No. 2 is recommended. Closure is the same as
No. 1 but a light seal is used at the head and there
are no light shields.
Be sure to specify
Should you purchase blind No. 2 you can at any
time add the light shields.
Full details and specifications will be sent .on
request. Write to Audio-Visual Department,
LEVOLOR LORENTZEN, INC., 720 Monroe
Street, Hoboken, New Jersey.
The Scientifically Developed Audio-Visual Blind
COPYRIGHT: UEVOLOH LORENTZEN. INC.
EdScreen & AV Guide — October, 1958
505
News about people, organizations, events
Have you heard ?
Dr. Nishimoto Visits
San Jose
Professor Mitoji Nishimoto, of Inter-
national Christian University, Tokyo,
compares developments in closed cir-
cuit television at San Jose State College
with those of his own institution. Dr.
Richard B. Lewis, head of the audio-
visual services division, and Mrs. Terry
Martin, television consultant (right)
for the college, explain details of the
SJSC closed circuit system as Dr. James
W. Brown (left foreground), head of
the college graduate division, and Mr.
John Westfall, coordinator of television
services, look on. Dr. Nishimoto was
at this point completing a round-the-
world tour, which included a period of
study and di-scussions at a UNESCO
seminar in Paris and other visits in
England, Denmark, Belgium and the
United States.
Educational TV Programming
Shows Great Increase in '58
In a study based upon program logs
from its twenty-seven affiliated stations
for the test week of April 13-19, the
Educational Television and Radio
Center, Ann .Arbor, Michigan, reports
an increase of 382 hours over 1957.
This number represents more than
twice the increase of 1957 over 1956,
which had been the greatest up to that
time.
This surge is due to two facts: (a)
six more stations were on the air, and
(b) the majority were on the air for
longer periods. The average number
of weekly program hours in 1958 was
38, compared with 31 in the previous
year. Program hours totalled 1027, as
compared with 1957's 645 and 197 in
1954, the first year of the survey.
The Ann Arbor report further dis-
closes that kinescopes were more fre-
quently used and that in-school pro-
gramming increased, especially in the
line of course work. The number of
hours devoted to credit courses nearly
doubled, as more stations offered the
courses and Detroit's station WTVS
developed an extensive program. As
can be expected, scientific and techno-
logical programs have recently come
strongly to the foreground.
World Film Festival
Held at Vancouver
More than 300 films from 28 coun-
tries were screened in the selection of
the 100 that were shown during the
1958 Vancouver International Film
Festival. It is estimated that at least
20,000 people attended the showings
during its two-week run.
First place in the documentary class
went to the National Film Board of
Canada film "City of Gold," largely a
filmograph treatment of still photo-
graphs of Dawson City during the
Klondike gold rush. Special mention
went to Britain's "Journey Into
Spring," and the Netherlands' "Rem-
brandt, Painter of Men."
Feature prize winner was India's
"Father Panchall," the unanimous
choice of the jiidges for its originality
of concept and treatment. Two other
features acclaimed were "Don Quix-
ote," produced in the U.S.S.R.; and
Rene Clair's French production "Porte
des Lilas." In the children's category
first place went to Japan's "Little Black
Sambo," followed closely by the
U.S.S.R.'s elaborate fantasy "Old
Khottabych." Silver p 1 a cj u e s were
awarded the winners.
Hollywood Motion
Picture Workshop
A noteworthy example of the use of
local resource people for the enrich-
ment of secondary education is seen in
the second annual Motion Picture In-
dustry Workshop, held July 7, 1958, at
Fairfax High School, in Los Angeles.
Scheduled through the cooperation of
Robert E. Kelly, As.sociate Superintend-
ent of city schools, Roger Hyndman,
Supervisor of English for the secondary
schools, and Lou Greenspan, Executive
Secretary of the Motion Picture Indus-
try Council, the workshop was served
by many of the most outstanding lead-
ers of the film industry.
Jerry Wald and Walter Wanger
spoke for the producers; George Seaton
and Ray Bradbury for the writers;
Eddie Albert the actors; Serge Krizman,
art directors; Edith Head, costume de-
signers; Harold Rossen, directors of
photography; Stanley Horsley, special
effects; Sherman Todd, film editors;
Hugo Friedhofer, composers: David
Lipton, advertising. Edwin Schallert
outlined the gadfly role of the motion
picture critic, and Geofrey Shurlock,
administrator of the MPAA Code, ex-
plained its purpose and effect.
The "lay" panel members included
Mrs. Samuel Oelrich of the P.T.A.;
Ian Harris, teen-age Fairfax High
School graduate; and Miss Araxi Jam-
gochian, work.shop discussion leader.
Mrs. Oelrich deplored the double-fea-
ture bill and the sensationalism of
movie advertising; Mr. Lipton defend-
ed the publicity methods by citing poll
results on the kind of advertising tliat
brings biggest box office returns.
Young Ferris expressed the opinion
that film stories should be less sophisti-
cated, and not be so afraid of "un-
happy" endings; he thought producers
should make more rather than less use
of background settings of other lands.
Jerry Wald called for greater initia-
tive rather than "hitchhiking" attempts
to make this year's hits by initiating
last year's successes. Walter Wanger
visualized Hollywood as the potential
cultural and educational center of the
world, provided the producers would
re -evaluate their concept of the in-
tellectual level of the motion picture
audience.
Ray Bradbury lauded the role of the
independent producer, as one willing
to take chances on films that aim
higher, artistically, than most of those
turned out by the "majors."
Miss Jamgochian thanked the indus-
try council for providing top-level re-
source people in each of twelve vital
areas of motion picture production, a
major industry in the area in which
the school is located. She stated that
"If we, as teachers, want a high level
of entertainment for our young people
it is up to us to help them acquire
worthy standards of motion picture
appreciation — and we must also turn
out full force to patronize fine pictures
when they come along. By helping to
make them box-office successes we will
be getting more of them."
ANNO
EdScreen & AV Guide
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Teclite is a dream to operate!
NEW
BRILLIANT PICTURE QUALITY
Clear, sharp quiet projection through
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Straight line optical system and highly
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NEW
FULL RANGE HI-FI SOUND
Completely new 15-watt AC-DC
amplifier and big 8" speaker
(detachable if desired) give you
true-life sound in small rooms
or large auditoriums.
October, 1958
507
NEA School Bell Award
Given to Station KPIX
At its 97th annual convention, held
recently in Cleveland, Ohio, the Na-
tional Education Association awarded
the School Bell prize "for distinguished
service in the interpretation of educa-
tion" to KPIX. San Francisco.
The Westinghouse Broadcasting re-
cipient was cited for its program
Education — Bay Area, praised as "the
most outstanding local or state report-
ing of education during the school
year 19.57-.58 by a magazine, newspaper,
radio or television station, in coopera-
tion with a school system or educa-
tion association." Philip G. Lasky,
general manager of the station at the
time the program was prepared and
broadcast, also received a citation.
People in the News
Dr. Albert Rose, Senior Member of
the Technical Staff, RCA Laboratories,
Princeton, N. J., has been named recip-
ient of this year's David Sarnoff Gold
Medal .Award by the Society of Mo-
tion Picture and Television Engineers.
The .Award, given yearly by the
Society for outstanding technical work
in the field of television, was bestowed
upon Dr. Rose for "basic contribution
to the development of the Orthicon,
Image Orthicon and Vidicon televi-
sion pick-up tubes."
*
Dr. Raymond E. Denno has been
appointed vice-president of Sutherland
Educational Films, Inc., a wholly
owned subsidiary of John Sutherland
Proihictions, Inc. Now a producer of
nationally distributed industrial films,
John Sutherland Productions is ex-
panding operations to include the
production and distribution of educa-
tional motion pictures under the di-
rection of Dr. Denno. For the past
twelve years Dr. Denno has served as
Director of .Audio-Visual Services, San
Diego County Schools.
«
Prof. Edg*r E. Willis of the Univer-
sity of Michigan and [ohn Young of
the University of Nortli Carolina have
been appointed to the program staff
of the Educational Television and
Radio Center at -Ann Arbor for one
year. Willis is associate professor in
the Michigan speech department,
where he teaches courses in radio and
television. He is author of a textbook
called Foundations in Broadcasting.
Young is assistant director of the Uni-
versity of North Carolina's educational
station WUNC-TV in Chapel Hill,
which is an affiliate of the Center.
*
Dr. Merle L. Dundon, Asst. Mgr.,
Film Emulsion & Plate Manufacturing
Div., Eastman Kodak Co., Rochester,
N. Y., has been selected for the Her-
bert T. Kalmus Gold Medal .Award
by the Society of Motion Picture and
Television Engineers. In giving the
.Award to Dr. Dundon, the SMPTE
cited his outstanding contributions to
the development of color film products
for the motion picture and television
industries.
•
George L. Oakley, Chicago, Illinois,
has been named director of audio-vis-
ual and professional sales of Bell &
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Howell, according to ^Villiam E. Rob-
erts, executive vice-president. Previous-
ly, Mr. Oakley was Manager of the
company's professional equipment di-
vision. In his new position, Mr. Oakley
will be responsible for expanding the
school, church and industrial markets
for audio-visual equipment (sound mo-
tion picture, slide and filmstrip projec-
tors, tape recorders, time study cameras
and projectors).
Noise Affects Understanding
Any one who has found himself mis-
understood when talking to someone
else has been a victim of "noise."
Prof. Frederick A. White, director,
UW Extension Bureau of .Audio-Visual
Instruction, explained "noise isn't just
loud sounds that are unexpected.
Noise is anything that acts to garble
something you're trying to get across
to someone else."
"With a film you can be sure that
the same things will be said in the
same way, time after time, with a
minimum of noise," he said, and "For
that reason, it is imperative that you
preview every film before you use
it. . . . You've got to know what's in
it so you can tell your audience what
to look for before they see the film.
More time should be spent preparing
an audience for the film than trying
to discuss it afterwards."
NAEB Convention
Plans Underway
The 34th Annual NAEB Conven-
tion, scheduled for October 14-17, will
be held in the Sheraton-Fontenelle
Hotel in Omaha, Nebraska.
The program will include business
meetings, general sessions, clinics, com-
mittee meetings and several special
events that will be outlined later.
The main idea, according to Con-
vention Chairman Jack McBride, is to
provide a maximimi of information,
conviviality and entertainment at a
minimum of cost.
The .Audio -Visual .As.sociation of
California, Southern Section, is hold-
ing its annual fall conference at San
Diego State College, November 21-22.
Starting at 2 p.m. Friday, the meet-
ings will center around the theme "In-
Service Training Techniques," as dem-
onstrated via the college's new TV
facilities. The Friday evening ban-
quet, at the Lafayette Hotel, will be
addressed by Mr. Sheldon Campbell,
training director at Rohr .Aircraft.
The Saturday sessions, at Crawford
High School, will feature commercial
displays and teacher technique dem-
onstrations.
NEW
NEV\^
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RADIANT
FOR LIGHTED ROOM PROJECTION
Of vital importance to all users of audio-visual
aids is this new and different kind of "lenticu-
lar" screen surface — the result of more than
7 years research and development work by
leading optical engineers and physicists.
Actual tests have definitely proven that this
surface is extremely effective for projecting
in undarkened or even lighted rooms where
no extreme or unusual ambient light condi-
tions prevail.
TESTS PROVE
Special electronic testing equipment is used to
check the efficiency of all reflective surfaces by
Radiant's engineering staff. This equipment
measures accurately light gain (brightness),
percentage of fall-off, quality of reflection, and
other factors vital to good projection results. The
new Radiant "lenticular" surface has been sub-
jected to these exacting tests with the following
findings:
I Radiant "lenticular" Screens showed a very
high brightness gain with a minimum of
fall-off at sides.
2 Radiant "lenticular" Screens provide in-
creased brightness to an area 45° to each side
of axis, thus offering a 90° good viewing area.
3 Radiant "lenticular" screen surface reflects
colors with increased vividness and greater
contrast.
RADIANT
P.O. BOX 5640, CHICAGO 80. ILLINOIS
A subsidiary of The United Slates Hoffman Machinery Corporation
EdScreen & AV Guide — October, 1958
THERE ARE MORE THAN 100,000
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"lenticular" screen surface —
that concentrate and reflect
light with maximum brilliance
over a wider viewing area.
This surface is fungus and
flame proof and washable.
THE NEW "EDUCATOR" SCREEN— WITH LENTICULAR "UNIGLOW"
. . . screen surface is available in sizes from 37" x 50" through
70" X 70". Exclusive TOEmatic leg lock, all-metal slat bar,
extreme height adjustability, and many other features.
' RADIANT MANOFACTURINC CORP. '
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Please rush me FREE sample swatch of new Radiant
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Advertisement
HELPFUL BOOKS
AUDIO-VISUAL METHODS IN
TEACHING: REVISED AND EN-
LARGED. By Edgar Dole. 544 pp.
Illustrated; and with 49 full-eolor
plates. Henry Holt and Co., 383
Madison Ave., New York 17, N. Y.
$6.25.
THE AUDIO-VISUAL EQUIPMENT
MANUAL. By James D. Finn. Pub-
lished under the general editorship of
Edgar Dole. 384 pp. 1400 illustra-
tions. Henry Holt and Co., 383 Mad-
ison Ave., New York 17, N. Y.
$9.50.
AUDIO-VISUAL MATERIALS: THEIR
NATURE AND USE. Revised Edition.
By Walter Arno Wittich and Charles
F. Schuller. 570 pp. 249 Illustrations,
14 Color Plates. Harper & Brothers,
49 E. 33rd St., New York 16, N.Y.
1957. $6.50.
EDUCATORS GUIDE TO FREE FILMS.
Compiled and Edited by Mary Foley
Horkheimer ond John W. Diffor. Edu-
cotionol Consultant, John Guy Fowlkes.
18th Annual Edition, 1958. Educa-
tors Progress Service, Dept. AVG,
Randolph, Wis. $7.00.
EDUCATORS GUIDE TO FREE SLIDE-
FILMS. Compiled and Edited by Mary
Foley Horkheimer and John W. Differ.
Tenth Annual Edition, 1958. Educa-
tors Progress Service, Dept. AVG,
Randolph, Wis. $6.00.
EDUCATORS GUIDE TO FREE TAPES,
SCRIPTS, AND TRANSCRIPTIONS.
Compiled ond Edited by Walter A.
Wittich, Ph.D., and Gertie Hanson
Hoisted, M.A. Fourth Annual Edition,
1958. Educators Progress Service,
Dept. AVG, Randolph, Wis. $5.75.
STANDARDS OF PHOTOPLAY AP-
PRECIATION. A Course of Study in
Photoplay Appreciation, Including o
Photoplay Approach to Shakespeare.
By William Lewin and Alexander
Frozier. Illustrated. Educational &
Recreotionol Guides, Inc., 10 Brainerd
Rood, Summit, New Jersey. $4.75.
A WINDOW TO THE CHILD'S MIND
— Alpark's New Educotionol Hand-
book by Dorothy R. Luke, 268 pp.
Tbe first authentic analysis of Helen
Porkhurst's recorded interviews with
children. An indispensable guide for
teochers. 1955 Storbridge Publica-
tions, P.O. Box 574 Grand Central
Station, New York 17, N.Y. $3.50.
Theme of the annual fall meeting
of the Illinois Audio-Visual Association
is "The Role of the Audio Visual Co-
ordinator — Urban and Suburban."
This two-day conference will be held
at the Acres Motel. 5600 North Lin-
coln Avenue. Chicago 4"), Illinois, on
Friday and Saturday, October 24 and
25. Four sessions are planned which
should interest teachers, building co-
ordinators, audio-visual directors, and
administrators: (1) workshop for co-
ordinators — Friday morning; (2) dem-
onstrations of the proper use of audio-
visual instructional materials in the
areas of math and science, social stud-
ies, and language arts — Friday after-
noon: (3) demonstration of stereo-
phonic sound and its possible applica-
tions to education — Friday evening:
(4) panel discussions on problems of
the building coordinator and part-time
director, including possible solutions
— Saturday morning.
Calendar of Coming Events
Oct. 7-10 — Industrial Film and Audio-
Visual Exhibition, Trade Show
Building, New York City.
Oct. 14-17 — National Association of
Educational Broadcasters, 34th an-
nual convention, Omaha, Nebraska.
Oct. 17-18 -Fall meeting of WVA
Board of Directors, Morrison Hotel,
C^hicago, 111.
Oct. 20-24 — National Safety Congress
and Exposition, Morrison Hotel,
Chicago, 111.
Oct. 20-24 - SMPTE, 84th annual con-
vention, Sheraton - Cadillac Hotel,
Detroit, Michigan.
0( t. 23-25 - NAVA Institute Board of
Governors meeting, Indiana Uni-
versity, Bloomington, Ind.
Oct. 24-25 — Illinois Audio-Visual .As-
sociation annual meeting, Acres
Motel, Chicago, 111.
Nov. 9-1 1 — Texas A-V Education As-
sociation, annual meeting, Dallas.
Nov. 15 — Planning committee for 1959
NAVA Western Conference, Olym-
pic Hotel, Seattle, Wash.
Nov. 21-22 -San Diego, Calif., State
College, annual fall conference,
Audio-Visual .Association of Califor-
nia. .Southern Section: Gladys Rohr-
bough, Executive Secretary, 801 S.
I.orcna St.. Los .Angeles 23, Calif.
Dec. 28-31— Speech .Association of
.America, .American Educational The-
atre .Association, and allied groups,
national convention, Conrad Hilton
Hotel, Chicago, 111.
Feb. 14-19, 19,59 -AASA national con-
vention, .Atlantic City, N, J.
.April 1-4, 1959 — American Film Fes-
tival, New York City.
Rotha Films Will Open Series
at Museum of Modern Art
Beginning October 8. New York
City's Museum of Modern .Art will
present an eight-program series, "The
Fihns of Paul Rotha," during a period
of four weeks. .Among the films in
eluded in the series are "Contact"
(1932), "Shipyard" (1934-5), "The
Face of Britain" (1935), "Today We
Live" (1936), "New Worlds for Old"
(1937), "World of Plenty" (1943).
"Land of Promise" (1945), "The
World is Rich" (1947). "A City Speaks"
(1946), "No Resting Place" (1950) and
"World Without End" (1953).
The British director-producer is also
well known as the author of such
works as The Film Till \ow. Cellu-
loid: The Film Today, Documentary
Film and Movie Parade. Richard Grif-
fith, Curator of the Museum Film Li-
brary, claims that "The first actual
Rotha films astonished and perhaps
shocked early admirers of his writing.
For Paul Rotha had joined what has
become known throughout the world
as 'the British documentary film
.school': a school devoted not to film
for film's sake, but to films which
served purposes beyond themselves . . .
justice, equality, social improvement
and de\elopment, what we call civili-
zation. ... His films from 1943 in-
creasingly featured an international
approach. Even when his subject was
specifically British, it got itself ex-
pressed in terms of a shrunken world
where we all now stand naked to the
winds of doctrine and of destiny. . . .
Rotha tries to speak for modern man,
lost in the chaos of the machine civili-
zation he has created, and now seeking
to create a new life on a more human
scale. For these films of complex social
and economic argument touch at every
turn the humblest levels of living —
birth and death, feast and famine,
beauty and ugliness, the elements of
experience common to all."
lAVA Fall Meeting
Gov. Robert D. Meyner of New Jer-
sey will welcome members of the In-
dustrial .Audio-Visual Association at a
three-day fall meeting at Princeton on
Oct. 14-16. He will address the opening
session at the Princeton Inn, and his
talk will be followed by a screening
of the official state film, "This Is New
Jersey," which was selected for exhibi-
tion at the Brussels World's Fair.
The three-day program will include
presentation of other outstanding mo-
tion pictures, technical report on se-
lection of color for visuals, visits to
Princeton University's "Perception
Laboratory," the Opinion Research
Corporation and the Bell Telephone
Laboratories.
510
EdScreen & AV CuicJe — October, 1958
Greatest f £?oom Projector!
Prices 3928I $99.50;
j«i— Cot. Mo- ■* , Cot. Mo.
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GRAFIEXAMPRO SUPER SmiSTPROJECIORS
Designed for heavy usage, Super Stylist 16iiim. sound Projectors
have long been the major unit around which audio-visual programs
are planned. These projectors are completely flexible — have both
sound and silent speeds. They are easy to thread. Their triple-claw
movement engages three film sprocket holes simultaneously per-
mitting damaged film to go through easily and smoothly. Film gate
and optics are easily accessible for cleaning. Film bearing surfaces
"flame plated" for film protection and long life. Aspheric condenser
lens. Interchangeable projection lenses. Jack for microphone or
phonograph.
Three Modelt: Super Stylist 8 (Cat. No. 3970) hos an 8-watt amplifier and 8"
speaker. Super Stylist 1 0 (Cat. No. 3971 ) is equipped witti o powerful 1 O-wott
amplifier and 10" speaker. Super Stylist 12 (Cot. No. 3972) features a 10-
watt amplifier and has separate case-mounted 12" speaker.
F(» additional information on School Master or Super Stylist
Projectors and their accessories, write Dept. ES-108, Graflex,
Inc.. Rochester 3, N.Y. A subsidiary of General Precision
Equipment Corporation. Prices are subject to change with-
out notice.
EdScreen & AV Guide — October, 1958
511
cJDollUi'S Pc
The Commissioner of Education has
eighteen million dollars for research and
experimentation in the audiovisual field.
With such a fund, and considering the pro-
visions of the National Defense Education
Act of 1958 for spending it, the whole field
of audiovisual communications may be
at the threshold of a great new future.
We said last month the most important
part of the Act was that which provided
funds for materials and equipment in Title
III. Maybe we were wrong. Title VII of
the Act provides for "Research and Experi-
mentation in More Effective Utilization
of Television, Radio, Motion Pictures, and
Related Media for Educational Purposes."
An initial amount of somewhat less than
$500,000 has been appropriated for this
purpose for the current year, and $5,000,-
000 authorized for each of the next three
years. This is money for ideas; and ideas
may be even more important than mate-
rials and equipment.
The law says the Commissioner may
make grants-in-aid ^vith this money, or he
may enter into contracts for projects of
research or experimentation. The grants
may be to 'public or nonprofit private
agencies, organizations, and individuals."
The contracts may be with "public or pri-
vate agencies, organizations, groups, and in-
dividuals." In defining the kind of projects
to be considered, section 701 states that
these should be "projects involving tele-
vision, radio, motion pictures, and related
media of communication which may prove
of value to State or local educational agen-
cies in the operation of their public ele-
mentary or secondary schools, and to
institutions of higher education, including
the development of new and more effec-
tive techniques and methods —
(1) for utilizing and adapting motion
pictures, video tapes and other audio-visual
aids, filmstrips, slides and other visual aids,
recordings (including magnetic tapes) and
other auditory aids, and radio or television
program scripts for such purposes;
(2) for training teachers to utilize such
media with maximum effectiveness; and
(3) for presenting academic subject
matter through media."
That covers a lot of territory and it
places tremendous responsibility, but not
all of it, with the Commissioner of Edu-
cation. The Act says that he should carry
out the provisions of Title VII in coopera-
tion with the Advisory Committee on New
Educational Media. This committee of
twelve members, three of whom "shall be
individuals of demonstrated ability in the
utilization or adaptation of television,
radio, motion pictures, and related media
of communication for educational pur-
poses," has specific and important func-
tions to perform. It has broad powers to
advise, consult with and make recommen-
dations to the Commissioner concerning
all matters related to Title VII. It will
review and certify all applications for
grants; and will review and certify all
proposals for contracts. With such powers
and responsibilities the decisions of the
Advisory Committee on New Educational
Media can shape the future of the audio-
visual field. It is significant that only three
of twelve members are to come from the
audiovisual field.
The money is available, the rules have
been set down, and the next step is yours.
The law apparently doesn't expect the
Commissioner and his Advisory Commit-
tee to dream up all the ideas for projects
of research and experimentation. That can
be your responsibility. Now is the time
for you to think creatively and work with
others to develop the kind of projects that
will surely bring about the more effective
vililization of audiovisual media of com-
munication as Congress intended when it
included Title VII in the National De-
fense Education Act of 1958.
f-^aul L. rCeeci
512
FH«;r-rPPn Tt AV TinHp Ortnhfir 1958
^our
These charts, reproduced from
materials provided by the U. S
the NAVA News of Septendier 1, were adapted from
Office of Education. The Office's pul>licalion, School
Life, will devote the October issue to the National Defense Education Act.
"STARTER" APPROPRIATION FUNDS
NOW AVAILABLE
.Allotments to .stales under APPROPRI.4TION of $40,000,-
000 for grants under National Defense Education Act, for
fiscal year ending June 30, 1959
NOTE— Only those allotments are included which are cal-
culable by s|)ecific formula-provisions in the Act.
TITLE in •
Financial Assistance for Strengthening
Science. Math., and Modern Foreign
Language Instruction
For acquisition of
Region and State
Aggregate United States
Continental United States
Northeast
(""oiint^f tinif
equip't and
minor For
remodeling administration
$16,720,000 $1,150,000
16,340,000 1.S23.000
134.103 15.951
110.081 7.383
327.150 34,103
55,433 5,400
328,287 39.047
930,204 110.641
935.808 80.736
62.550 5.893
45,960 5,400
.585,1)66 68,782
437.274 34.9.50
.304.752 21,505
216,873 16.0.53
670.720 60.417
367,762 26,212
372,145 30,717
152.623 10.837
93.406 5.554
744,093 69,391
96,079 5,723
392,792 29,768
484,113 28,786
266,549 15,849
25,910 5.400
373,187 28.380
561.570 33,392
448,226 26,653
452,788 26,924
251,983 22,047
343,433 20,421
667,499 39,691
286.308 18.321
379.884 22,589
494,929 29,429
1,114,119 75,115
466,379 30,479
299.011 17,780
38,442 5,400
143,696 9,449
824,001 98,008
168,940 12,835
91,424 5,588
75,466 5,452
15,941 5,400
130,993 7,789
172,186 13,546
123,425 7.586
240.570 20.828
35.367 5,400
380.000 27,000
U. S. Office of Education chart)
For loans to
non-profit
private schools
$2,280,000
2.234,000
39,400
16,135
109,598
14,692
115.7.59
392.531
221,632
23,527
7,286
196,909
.50,736
33,.542
19 670
Maine _. .
Massac fiiisetts
New Hampshire . .
New Jersey
New York .„
Pennsylvania
Rhode Island
North Central
niinnis
Tow;i
\Ii( Iiifran
1 17 917
56 087
60,388
Nrhraskn
17 472
North Dakota „_
Ohio
7,205
130,685
South Hnkota
7,506
Wtsrnn-iin
Soi'TH
Alabama
Arkansas
90,513
11,067
4,394
7,003
Florida . ..
16,712
7,160
Kentucky „
30,953
55,583
44.861
8,362
North Carolina
Oklahoma
South Carolina
Tennessee
Teva«
6,160
7,418
3.827
11,017
51,528
17,289
West Virginia .„
District of Columbia..™
West
6,288
10,970
8,316
114,154
14.029
Idaho
Montana
2,582
7.682
1,300
1I.8S4
Oregon _
Utah
Washington - -..
Wyotning „ -
Outlying parts of the U. S —
\Iaska
11,381
1,449
21,378
1,518
45,600
Territorv of Hawaii
(Adapted from
FUNDS AUTHORIZED FOR A
TYPICAL YEAR
Allotments to states according to AUTHORIZATION of
National Defense Education Act
NOTE— Only those allotments are included which are
calculable by specific formula-])rovisions in the Act. Exact
amounts to be available will depend on future Congres-
sional appropriations.
TITLE III
Assistance for Strengthening
Financial
Science, Math., and .Modern
Language Instruction
For acquisition of
Foreign
egion and State
.Aggregate United States
Continental United States -
Northeast
Connecticut
Maine
Massachusetts
equip't and
minor For
remodeling administration
$61,600,000 $5,000,000
60.200,000 4,900.000
494,064 59.077
405,561 27.344
1,205,291 126,308
204.228 20.000
1,209,477 144.620
3.427.066 409.778
3,447.713 299.023
230,446 21,825
169,325 20,000
2,157,350 254.748
1.611,010 129.443
1.122,769 79,648
799,006 59.454
2.471,073 223.767
1,.354,914 97.083
1.371.059 113,765
562.297 40,138
.344,126 20,570
2,741,395 2.57.005
353,977 21.198
1,447.130 110.253
1.783,576 106.615
982,021 58,701
95,458 20,000
1.374,899 105,110
2,068.942 123.674
1.651.358 98.713
1,668.165 99,717
928.360 81.6.55
1,265,279 75.634
2.459,208 147.004
1,054.818 67.857
1 ,399,574 83.662
1,823.421 108,998
4,104,6.50 278,203
1,718,238 112,887
1,101.619 65,851
141.629 20,000
529,408 34,995
S.0J5.794 J62.995
622,411 47.538
336,824 20,696
278.033 20,194
58.729 20.000
482.607 ■-'8.849
634.370 .50.172
454.722 28.096
886,312 77.139
130.298 20,000
1,400,000 100,000
J. S. Office of Education chart)
For loans to
non-profit
private schools
$8,400,000
8,232,000
145.158
59,443
403 782
New Hampshire
New Jersey
New Vnrk
Pennsylvania .
Rhode Island .-
Vermnnf
54,129
426.481
1,446,172
816,541
86,677
26,845
North Centiwl
Illinois -
725,4.53
186.923
low^ , ,,
123,574
Kansas . .
72,467
434,430
206.635
Missouri _
222.481
64,370
North Dakota
nhtn
26,543
514,630
South Dakota
27,653
335.470
South
40,775
16,190
25,801
Florida
61.570
26.380
114,039
204,779
Maryland
Mississippi ... „,
North Carolina
165,277
50,806
22,695
27,350
South Carolina
14,100
40,589
Texas
189,841
65.698
West Virginia
District of Columbia
West
Arizona —
23,166
40,415
30.637
420,566
Colorado
Idaho
51,684
9,514
28.303
Nevada
4.788
New Mexico
43.598
41,929
5,357
78.743
5,593
Outlying parts of the U. S.
Alaska - -
Territory of Hawaii
(Adapted from t
168,000
EtdScreen & AV Guide — October, 1958
513
an
elementary
instructional
materials
center
by Edwin Carniony
Supervisor of Audiovisual Instruction,
Gary, Indiana, Public Schools
MOST educators accept the princi-
ple tliat wide and wise use of
audiovisual materials improves instruc-
tion.
The serious problem in many school
situations has been that of getting
well-selected materials to the teacher.
Someone must perform the many nec-
essary functions which audiovisual
people call coordination.
If the school program is built
around the self-contained classroom
there is no one whose teaching can be
modified to provide released time for
audiovisual coordination. Neither is
there provision of facilities for the
services required by the teachers. ,\n
equally serious problem has been the
reluctance of school officials to pro-
vide full-time library service to average
sized elementary schools.
The Gary Public .Schools have had
excellent results for several years from
programs initiated in some unit
scliools (K-12) by either the high
school or the elementary librarian.
These school librarians accept respon-
sibility for the provision of certain
audiovisual materials and services as
part of their instructional materials
philosophy.
School officials, who were unable to
justify provision of a full-time book
librarian or even a part-time audio-
visual coordinator, have accepted the
combination of services as justifying
a full-time instructional materials spe-
cialist.
As a result, the Gary Public Schools
are building elementary schools de-
signed around the instructional ma-
terials center as the heart of the in-
structional program. The Roosevelt
Park Elementary School instructional
materials center was planned by the
author. Supervisor of Audiovisual
Instruction, Miss Leila Doyle, school
librarian and Leonard Klarich, archi-
tect. Mr. Klarich took the ideas pro-
vided by the two school people, and
within the limits of allowable space,
made every effort to design the in-
structional materials center around
them.
The resulting facilities will enable
a specialist trained in both audiovisual
and library techniques to provide a
well-rounded program of teaching aids
to the faculty and students. A very im-
portant element of this program is
that the elementary schools were
really unable to provide adequate serv-
ices in either the audiovisual or the
library field. By combining the two
functions, it is now possible to pro-
vide a greatly improved version of
both.
Teachers and students of Roosevelt
Park Elementary School will have their
curricular needs served by a full-time
specialist in an adequately equipped
library. This library will contain the
reference, supplementary and free
reading books found in any good
school library. Pamphlets, pictures
and models will be provided.
In addition to the usual library ma-
terials, the materials center will make
available selected recordings, tapes,
filmstrips, slide sets and other teach-
ing aids generally considered audio-
visual. Services will include responsibil-
ity for the scheduling of films and
filmstrips from the central librarv.
Audiovisual equipment will be avail-
able from the materials center and
will be used under the direction of
the center staff. A small workroom for
the use of teachers and students in
preparing materials is provided, as
well as a listening room and an en-
closed listening bootli. Using AL.A
standards, space for 7,584 books is
included. Additional space for text-
book storage will accommodate 3,240
books.
Placing the center near the prin-
cipal's office permitted the combination
of preview, work and conference space
for use by students, teachers or parents
as needed. The outer lounge will in-
crease the seating capacity while pro-
viding a relaxing atmosphere for read-
ing or work by teachers or students.
Display space near the entry way will
make possible a continuous exhibit of
teaching materials or student work and
will serve to invite the passing public
to "take a look" at the materials and
services available to the school.
Gary School officials anticipate that
the services provided by elementary
instructional materials centers will be
reflected in the improvement of the
quality of instruction in the class-
room.
First in a Series on
Architectural Solutions
for Audiovisual Problems
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EdScreen & AV Guide — October, 1958
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515
TELEVISION ,. PHYSICAI
INTRODUCTION
During the planning stages of the
U. S. Air Force Academy Permanent
Site in Colorado Springs, it was de-
cided to install in certain buildings,
including the Physical Education
Building, viewing windows and tele-
vision coaxial cable conduit in order
that terminal television equipment and
supporting facilities could be added at
a later date as funds became available.
It was necessary, however, to describe
the projected uses of a closed circuit
television system in physical education
to justify the allocation of funds for
this purpose. The material which fol-
lows represents the thinking of the
Air Force Academy physical education
faculty as it prepared a brief justifying
a closed circuit television system for
the new Physical Education Building
now under construction. It is believed
that the material presented here will
prove helpful to other institutions
considering the development of closed
circuit television.
Unfortunately, television has been
used little as a medium for teach-
ing physical education in institutions
of higher learning. In fact (as of
1956) only 77 of some 1800 odd col-
leges and universities have utilized
television as an instructional medium
for students. Thus the ideas incor-
porated in this article are not based
upon established practice in physical
education. Rather the ideas are the
product of much thought by the phys-
ical education faculty at the .Air Force
Academy, plus those techniques adopt-
ed from other areas of television in-
struction which have proven successful.
Television— A Captivating Medium
When one considers that television
is less than two decades old, it be-
comes difficult to visualize all of the
possible uses of television as an instruc-
tional tool. However, experience
gained from the use of the motion
picture indicates the possibilities of
television as an educational medium.
It is interesting to note that the ear-
liest uses of commercial television
were in the realm of sports, especially
baseball, football and basketball. Such
large television audiences were attract-
ed to view intercollegiate football
games that the size of crowds to wit-
ness local high school and small col-
lege football games became extremely
small. So small, in fact, that the Na-
tional Collegiate .\thletic Association
was forced to regulate the number i f
games to be televi,sed and the size of
the viewing audience. Another indica-
tion of the attractiveness of sports tele-
casts is the fact that .American produc-
tivity is reduced considerably during
the World Series each fall.
.Although the initial impact of sports
telecasts was to reduce attendance at
"live" games, there seems to be added
interest in all types of sports. More
and more people seem to be enjoying
participation in sports activities to
which they were introduced through
the medium of television. Such cir-
cumstances support the idea that
sports telecasts are interesting and
have captured the imagination of the
American public.
Sports Telecasts Only a
Supplemental Justification
Mere presentation of sports contests
is not justification in itself for de-
veloping the closed circuit television
system. Such presentations are con-
comitant to the primary use of tele-
vision—namely, to improve instruction
and learning in physical education.
Only after one can justify expendi-
tures for television on the basis of
improved teaching and student per-
formance in games and sports, should
the spectator aspect of television be
considered.
Physical Education at the United
States Air Force Ac-ademy
The curriculum in physical educa-
tion at the Air Force Academy is a
substantial portion of the Air Force
cadet's required preparation during
his four years of formal education. Not
only does each cadet receive instruction
in more than 15 different sports activ-
ities, but he is required to attain a
minimum level of proficiency in all of
these activities. Coupled with formal
instruction in physical education is
an extensive program of intramural
sports in which each cadet must par-
ticipate unless he is in intercollegiate
athletics.
Stated succinctly, the four-year pro-
gram of physical education at the Air
Force Academy seeks to develop phys-
By M. M. MacKENZIE
Department of Physical Education
United States Air Force Academy
ical fitness, sports knowledge and skills,
and leadership abilities related to
teaching and coaching sports as well
as administering Air Force athletic
programs. This presents a need for
expert instruction and the use of all
possible media of communication for
learning.
The Nature of Motor Learning
The nature of motor learning is at
best a complicated task. It involves,
among other physiological and psy-
chological processes, the art of imita-
tion. Efficient motor learning also re-
quires frequent analysis of error in
performance. When the learner under-
stands what he is doing wrong, he can
then correct it. It is believed by some
that when the athlete can see his own
performance he can better interpret
the analysis of his teacher and more
readily can correct and improve his
performance. Thus by seeing others
perform and by observing his own per-
formance, the learning of motor skills
becomes more rapid.
Use of Motion Pictures Based Upon
Principles of Motor Learning
The use of motion pictures in the
area of physical education has been
widespread and has been predicated
upon the principles stated above. It
can be stated reliably that practically
all successful football and basketball
coaches have utilized films to coach
their players. In addition, countless
numbers of films have been produced
portraying skills in all sports.
Television— An Extension of
the Motion Picture
Television allows for both the use
of prefabricated films as well as the
application of kincscopic recordings
and "live" demonstrations. More re-
cent technical developments permit
rapid electro-magnetic reproduction of
what the television camera "sees" in
a matter of seconds. In this light, tele-
vision then becomes an extension of
the motion picture upon which the
physical educator relies.
516
EdScreen & AV Guide — October, 1958
DUCATION
PROPOSED USES OF TELEVISION IN PHYSICAL EDUCATION TO
IMPROVE INSTRUCTION AND LEARNING
Insti'uction
Instrurtion in physical education
may be enhanced in a number of ways
by the use of television. The most
skilled instructor can demonstrate de-
sired skills and techniques to a large
number of cadets located at different
teaching stations. These demonstra-
tions may be either "live" or they miy
be kinescopic recordings.
.Another method for streamlining in-
struction would be the showing of
films or kinescopic recordings at a pre-
arranged time from a central studio.
This will eliminate the necessity of
setting up, threading, and operating a
motion picture by the instructor. The
darkening of the activity area is also
eliminated.
Since kinescope recording is rela-
tively inexpensive, considerably more
kinescope films could be utilized. The
Department of Physical Education can
produce its own "films" to fit the oc-
casion and not have to rely on expen-
sive commercial films which may or
may not be adaptable to the learning
situation.
With the use of rapid electro-mag-
netic reproduction equipment, it will
be possible to show the cadet a mo-
tion picture of his performance im-
mediately after the performance. The
instructor then can point out errors
as the learner observes his own per-
formance. The immediacy of observ-
ing one's own performance is im-
portant to learning and should stinui-
late more rapid learning. These same
kinescopes may be used in future class-
es to point out common errors or to
illustrate proper techniijues.
Hospitalized cadets may view dem-
onstrations and/or the entire class situ-
ation with a closed-circuit television
system. This of course will not replace
actual participation as the best means
for learning. However, there is much
to be said for the effectiveness of ob-
serving performance and its relation-
ship to motor learning. Mental prac-
tice and observation has been demon-
strated to be an eflecti\e motor-learn-
ing process.
Swimming Illustration
One a c t i v i t y which lends itself
uniquely to the use of "live" television
demonstrations is swimming. With a
camera signal point located in an un-
EdScreen & AV Guide — October, 1958
517
derwater observation room the viewer
may observe the swimmer at the sur-
face and simultaneously view the mo-
tions of that same swimmer as seen
from below the surface. Such a dem-
onstration, supplemented with a ver-
bal explanation by tlie instructor,
should prove beneficial to learning.
"Free Time" Instruction
.Additional instruction in physical
education could be telecast to cadets
during their "free time" in the after-
noons and weekends. Demonstrations
of advanced technicjues could be pro-
grammed as well as additional in-
formation not covered in the normal
hours of instruction. Such telecasts also
could be used to review courses of in-
struction for those cadets who care to
observe. These "free time" telecasts
thus would serve to broaden the inter-
ests and knowledge of the cadets.
Evaluation of Learning
From the standpoint of analysis and
formal evaluation by the instructor,
kinescopic recordings should prove use-
ful. The kinescope can supplement
the instructor's "live" observation of
a cadet during a formal evaluation.
For example, it is difficult in the time
alloted to evaluate objectively five
cadets participating in a basketball
.scrimmage. However, review of a kine-
scopic recording after class is com-
pleted would facilitate the evaluation.
In-Service Education
Not only can the learner benefit
from kinescopes, but the instructor
can be evaluated and counselled. No
extra time or effort would be needed
since the kinescope of a class could
be reviewed by supervisors and instruc-
tors to determine the strengths and/or
weaknes.ses of the instructional stalf.
Furthermore, these same kinescopes
may be used to illustrate to new and
inexperienced instructors those meth-
ods of teaching that are considered to
be good or bad.
SUPPLEMENTAL USES OF TELEVISION IN PHYSICAL EDUCATION
In addition to using closed circuit
television for improvement of learn-
ing and instruction, there are addi-
tional opportunities to fully utilize
the television equipment. Such uses
relate to briefings, adult education and
intercollegiate athletics.
Monitoring and Briefing
Many persons visit the Air Force
Academy and desire to observe classes
in physical education and other sub-
jects. Such observation is not always
possible if large numbers of visitors
are involved. Nor is such personal ob-
servation most propitious for learning
since cla.sses may be interrupted. How-
ever, with a monitoring system, it
would be possible for visitors to get
an overall view of the program with-
out traversing the entire campus and
interrupting instruction. In addition
to the monitoring of class activities,
film clips could be produced and put
together for briefings. This briefing
concept need not be restricted to the
instructional program. The Superin-
tendent. Commandant of Cadets or
Dean of Faculty could employ the
same techniques when briefing visitors.
In addition, members of the .\ir Force
.Academy staff could be informed, at
prearranged hours, of various pro-
grams conducted for cadets. Such in-
service education of staff personnel
should prove worthwhile from the
standpoint of enlightening all .Aca-
demy personnel with the activities v>f
tire institution.
Intercollegiate Athletics
In addition to using television to
improve the performance of varsity
athletes, the beaming of intercollegiate
athletic contests to the surrounding
area (or nationwide) would serve as
an excellent means of public relations.
The Air F'orce Academy could capital-
ize on the .American public's interest
in sports and u.se the athletic contest
as a window through which the public
can view the Air Force Academy. Prior
to the start of the game, during inter-
missions, and immediately following
the contest, the public could be in-
formed of the mission of the .Air Force
.Academy and could observe short kine-
scopic recordings of cadet activities.
With a "captive audience" a consid-
erable amount of public relations ef-
fort could be put forth.
Adult Education
As currently designed, the closed
circuit television system at the Air
Force Academy Permanent Site will
reach the comnuinity complex wherein
will reside some 2,000 staff and faculty
personnel, plus their families. This
presents a iniique opportiniity to in-
forin and educate the faculty and staff,
if they so desire, in a wide variety
of subjects and activities. The physical
education department, along with all
other departments in the curriculum,
could prepare adult education tele-
casts for showing during the evenings
and weekends. Such telecasts would
serve to broaden the knowledge of the
Air Force Academy personnel and
thus create a more enlightened group
of persons. Practically all physical ad-'
ucation activities could be presented
on television. .Mthough the develop-
ment of skill will be negligible, at
least it would be possible to develop
an appreciation of the various games
and sports. Such appreciation should
in turn lead to the development of
enlightened spectators and inight pos-
sibly serve as a fuse to ignite a desire
to learn how to play a particular game
or sport.
SUMMARY AND CONCLUSIONS
Pro|>osals
This report has indicated proposed
uses for future closed circuit television
in physical education at the .Air Force
Academy. It is believed that television
can be utilized effectivelv in the areas
of cadet instruction, evaluation of
cadet learning and proficiency, faculty
in-service education, research, briefings
and adult education.
The proposed uses of television
stemmed from the principles of motor
learning and were based upon the
ideas of the faculty of the Department
of Physical Education. Ideas also have
been developed from a review of liter-
ature published on the subject of edu-
cational television.
518
EH^irreen Tt AV C,u\c\p — October. 1958
by Laura Osborn
Associate Professor of Education, Wayne State
University, and Supervisor, World Studies,
Detroit Public Schools
Children in the Detroil- public schools project
their own cartoon story on an opaque projector,
arousing interest in the lives and customs of
children south of the border.
Our "first hemispheric ambassadors" follow
their migratory routes in this interesting game.
Building
International
Goodwill
WHEN DETROIT was chosen by
the United States Office of Edu-
cation as one of twenty-two cities and
towns to initiate programs to acquaint
our children with the other republics
of the Western Hemisphere, it was im-
mediately apparent that a wide array
of audiovisual materials could be
utili/ed to stimulate and hold interest.
This semester the Detroit project,
"Building International Goodwill in
the Elementary and Secondary School
programs," enters its fifteen year and
now encompasses both hemispheres.
We feel at the moment as we do at
the beginning of each new school year
— that we have just about run the
gamut of audiovisual approaches. Yet
we are certain that before the semester
ends enterprising teachers in our 300
schools and in an equal number in
Detroit's suburbs will have devised
more new and attractive devices to
make learning in this curriculum area
more pleasurable and productive.
This city, situated on the world's
longest unfortified boundary, is for-
tunatclv located so as to aid in the
exploration of the many ways to build
international understanding. More-
over, as the center of many export
activities reaching to the corners of
the earth, we are favored each year by
visits of many foreign guests, distin-
guished in various fields. Most of these
readily accept invitations to address
my large class of teachers at Wayne
State University in "Building Interna-
tional Goodwill in the School Pro-
grams."
A typical class period usually in-
cludes a brief survey of the specific
country under discussion, an informal
talk by a guest speaker from another
land on how Americans and his own
people may learn to understand each
other, and a motion picture of the life
and customs of the land to highlight
the talk. The individual teacher, thus
prepared, then devises means of how
best to translate this basic information
into interesting programs in his or her
own school. Here the audiovisual ap-
proaches have been found extremely
effective. With the cooperation of our
Department of .\udiovisual Instruc-
tion, some 200 documentary motion
pictures of other lands have been
used during the program.
The latest addition to the library of
films is a new picture in color and
sound, "Sons of Montezuma," which I
made during a trip to Mexico. The
chief emphasis is on the historical
background of Mexico City and the
present educational and other cultural
activities of the great metropolis.
Children themselves, inspired by in-
genious teachers, have created many
of the visual aids that are used in the
Detroit Schools in the international
good will program. Seventh and eighth
graders in one school wrote a radio
skit and presented it to their cla,ss-
mates in a mock studio scene with
imitation microphones. The produc-
tion, "The Remembering Skirt," takes
but a few minutes for delivery, but
the impression is long remembered.
Cla.sses in other schools arc using the
script, thereby passing on to many
more pupils the research into the
customs and lives of people beyond
■ (Cotiliniied on page 521)
EdScreen & AV Guide — October, 1958
519
aieo^inafrn^
^^n(M^
(d^^pte^t
After the teacher designates "safe" and "off-
the "Ceese" before they reach safety.
limit" states, the "Fox" tries to catch
A GIANT MAP of the United
Slates, possibly the largest visual
teaching aid in the country, is in use
on the playground of Benjamin
Franklin Elementary School in Pueblo,
Colorado. Devised by principal Jack
Isenhour in ansvver to his teachers'
complaints that children have trouble
learning directions and locations witli
regard to maps, this useful and inter-
esting creation measures 35 feet in
width, with Texas 9 by 9 feet and
Rhode Island just large enough for a
student to put his foot in.
Beginning with a small outline map
of the States, Isenhour projected it on
the wall with an opacjue projector and
made another map about 12 by 18
Educational Screen, with the
cooperation of Jack Isenhour,
presents an unusual method of
combining geography lessons
and fun.
inches. He then repeated the process
until he had the state of Texas large
enough for one of his pupils to lie
down in. Leaving the opaque projec-
tor in the same position, he placed
the states in the machine and got a
large map drawn to .scale. A stencil
for each state was made out of heavy
paper, the capitals were inilicated by
First, tlie students learn basic geography from a classroom map. Then Miss Mildred Verbeck, third-grade teacher at Pueblo's
Benjamin Franklin Elementary School, reinforces classroom studies by a playground quiz. Students answer questions by running
to the location on the giant map.
520
EdScreen & AV Guide — October, 1958
In this cross-country
race, students run to
states chosen by
teacher. The last ar-
rival is eliminated in
each dash until there's
a winner.
dots, and the map was assembled on
the blacktopped playground. Finally,
Isenhour traced around the stencils
with chalk, and finished the job with
yellow traffic paint.
Not only is this worthwhile project
extremely inexpensive, but it is sim-
ple enough to be done by the chil-
dren themselves. And they use it en-
thusiastically, during recess as well as
social studies periods. In reply to
widespread interest, with inquiries
from over 25 states and frequent vis-
itors to the .school, some of the most
successful games have been set down
as examples:
(1) Small group or relay races; a
team or individuals line up on a
starting line in the Pacific Ocean.
Upon a signal, they are to race from
California to New York and return
to the starting point without stepping
in Nevada, Kansas or the Carolinas.
(2) Obstacle type races; beginning
in California, hop across Nevada, jump
over Colorado, duck walk through
Kansas, crawl through Missouri and sit
in Arkansas. •■Xn individual or a team
may be given written or oral instruc-
tions. Starting on a signal, the first
team completing instructions wins.
(3) Locating points; the object is to
be first to arrive at point described
(i.e. a point where four states meet,
a state with bodies of water on two
sides, the state with the tallest moun-
tain).
(4) Using a ball; a group stands
around the outside of the map, bound-
ing a ball from one person to another,
hitting a state named by a caller.
This novel method, which makes
learning geography literally a down-
to-earth experience, can undoubtedly
be adapted for use in the teaching of
other subjects. Principal Isenhour is
to be thanked for sharing his ingenuity
with our readers. Pictures are by cour-
tesy of Friends; photographer, John
Rees of Black Star.
Building International Goodwill
(Continued from page ?I9)
our own holders. It was a big day for
the young creators of the program
when "The Remembering Skirt" won
a national prize.
The best of the scripts so produced
are made into recordings for general
school use. The lives and incidents in
the careers of the great liberators, to
mention a single phase of this activity,
help the pupils to remember the his-
tory and background of the other
.Americas and to learn how the insti-
tutions of our neighbors differ from,
or are similar to, those of the United
States.
In science courses, the appealing
topic of migratory birds, "our first
flying ambassadors," is explored by
means of a fascinating racing game.
Birds familiar to the pupil and some
less familiar, such as the famous hemi-
spheric traveler, the golden plover,
are moved along their actual migra-
tion routes on a large map of the
Americas, a wheel which each pupil
spins advancing his bird various dis-
tances toward its goal as the game pro-
ceeds.
For language studies, a mural was
made on cloth by a seventh grade
class. Each two children chose an Eng-
lish word, borrowed from the Spanish,
for one of the letters of the alphabet
and drew the animals and other fa-
miliar objects in the lands to the
south in crayon. The children thus
build a small vocabulary of Spanish
words and learn how our own language
has been enriched by more than 500
terms borrowed from the language of
our hemispheric neighbors.
To assist further in the visualization
the peoples of other lands, I have
assembled a collection of character
dolls from various countries. Art
classes draw and paint these dolls and
home economics classes make costumes
with these as models.
Children in one school concentrated
on Mexico, Brazil, Peru and Ecuador.
They brought articles from home to
make a collection of sombreros, scrapes,
pottery, woven work, jewelry and
leather work. There were, of course,
stamp collectors whose hobby was thus
directed into the problems of interna-
tional conmiunications.
.\ pair of inventive pupils gave a
book review in novel form. They vis-
ualized the book by a series of draw-
ings showing the adventures of a Mex-
ican boy, Pancho. These were made
into a strip and opaque projection is
used to show the color drawings on a
screen.
The spirit of the program, thus en-
livened by the use of appropriate
audiovisual methods, is revealed by
the foreword of a report which the
children of one of the Detroit schools
put in book form and printed on their
own press:
"We, the girls and boys of Hutchins,
want to be good neighbors, not only
with the people next door, but with
those who live far to the north and
south, the east and west.
"Before we can be good neighbors,
we must know and understand people.
In social studies, English, general lan-
guage, music, gymnasium, library, art
and shops we have sought information
about our .American neighbors. We
have learned about history and gov-
ernment; their ideals, customs and be-
liefs: their music and art.
"We have given programs in the
auditorium in which we have enjoyed
their music, literature and dances. We
have viewed films picturing their lands
and resources. We have met people
from these countries. Our .American
neighbors are becoming real acquaint-
ances and friends."
EdScreen & AV Guide — October, 1958
521
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522
EdSc-een & AV Guide — October, 1958
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EdScreen & AV Guide — October, 1958
523
Informing
the
Philippine People
by William G. Hart
Audio Visual Advisor, International Cooperation Administration, Philippines
TRAVELING the back roads of the
rural Philippines are some thirty
mobile audiovisual vans. Nightly these
vans project motion pictures and dis-
tribute printed materials to the hun-
dreds of farm folks wlio flock in from
surrounding communities. These pres-
entations cover a variety of subjects,
such as increasing food production,
improving health conditions, bettering
landlord - tenant relations, promoting
self-help projects. .\nd although the
mobile units are operated by a number
of diflerent government agencies, most
of the motion pictures, jjamphlets and
posters are products of the National
.Media Production Center.
A unique experiment in the field of
mass media, the National Media Pro-
duction Center (NMPC) was originally
a project of the Foreign Operations
Administration (now International Co-
operation Administration), tlie ."Xnieri-
can aid agency in the Philippines. The
NMPC has now become a regular
Philippine government office, financed
by the local budget and located in the
Department of General Services.
Visit the NMPC at almost any hour
and you will find representatives of
the various Philippine government
agencies conferring on technical prob-
lems in the field of public information.
Let us follow an actual example of
mass media jjlanning at NMPC.
The Center is visited l)y a group of
officials from the Department of .Agri-
culture and Natural Resources. This
agency has long been concerned about
the relatively low yield of the rice
fields of the Philippines. The nation is
importing rice; valuable currency re-
serves are being consumed. Yet the
Philippine nation coidd easily be self-
sufficient in rice production if farm-
ers coidd be educated to use improved
growing tethniijues already known.
What media should be used to teach
Filipino farmers to use these improved
techniques?
Ihis problem is considered in a
scries of conferences between NMPC
and .Agriculture officials. .V flip chart
and pam|)hlcts are kept near at hand
to encourage an orderly approach to
such conferences. Three general ques-
tions are raised to crystallize and
sharpen thinking. The first question is
A whole neighborhood in a small provincial town turns out to listen to recordings
of plays, music and miscellaneous informational material from a tape recorder.
phrased to delineate the message to be
presented: "Precisely what do you
want to communicate?" .\ second ques-
tion deals with the target audience:
"To what specific group do you want
to convey your message?" When thesL'
two questions have been adequately
discussed, the final question is consid-
ered in terms of the money available,
the literacy of the target audience and
similar factors: "Which combination
of media will most effectively commu-
nicate your message?"
In our example involving rice pro-
duction, the following program was
evolved and carried out. A factual
"how-to" motion picture was pro-
duced, together with a pamphlet sum-
marizing the techniques presented in
the film. The film is being shown and
the pamphlets distributed by the mo-
bile audiovisual units of the Bureau of
.Agricultural Extension. In addition,
agricidtural extension workers are set-
ting up demonstration plots, where
farmers can see for tiiemselvcs the re-
sults of improved growing techniques.
Pamphlets are distributed to farmers
who visit these demonstration plots.
Posters in local dialect are displayed
in centers of population. The regidar
radio programs of the NMPC include
spot annoinicements urging farmers to
adopt more effective rice growing tech-
niques and offering the pamphlet
upon request. .And whenever the
NMPC stage show is on the road, simi-
524
EdScreen & AV Guide — October, 1958
It was to meet this need for more
effective media of information that the
National Media Production Center
was established in September, 1953.
The main functions envisioned for the
NMPC were the production and dis-
tribution of mass media dealing with
the economic development program of
the Philippines and upgrading of the
information programs of all govern-
ment agencies.
To date the NMPC has produced
sixteen motion pictures on topics rang-
ing from byproducts of coconut husks
to safe drinking water. Printed ma-
terials include scores of pamphlets,
posters and "wall newspapers" in Eng-
lish and seven major Philippine dia-
lects - a total of many millions of
copies. The NMPC has its own month-
ly magazine and both daily and weekly
radio programs. In addition NMPC
produces radio programs for a num-
ber of other government agencies. Flip
charts are produced, sometimes in
large quantities, for various types of
presentations. At intervals, a stage
show tours the main island of Luzon
and excels in crowd-drawing power.
Training of personnel of other of-
fices is a continuous process. Usually
such personnel — artists, writers, lay-
In the NMPC film, "Living Together,"
puppets were made to "act" the story
of a barrio council at work. Ralph
Bayer, the producer, is shown getting
them ready for a scene depicting a typi-
cal council meeting at the schoolhouse,
while cameramen focus on the scene.
A major function of the NMPC is that
of training personnel of all government
agencies to use mass media more effec-
tively. Here is Mr. Hart, the author,
presiding in a public administration
workshop. At right.
lar information is included in the
dialogue.
This information campaign on rice
growing is representative of the func-
tions the NMPC performs for the
Philippines. The fact that some sev-
enty groups now use NMPC services
is evidence of the success of the opera-
tion.
The story of the NMPC goes back
to the days immediately following the
liberation of the Philip|)ines from Jap-
anese occupation. Devastated by war
and harried by the communist-led
Huks, the Philippines came into inde-
pendence in 1946. The new nation
received from the beginning both
moral and material support from the
United .States, and by 19.52 American
technicians of the Mutual Security
.Agency were working with their Fili-
pino counterparts to build a sound
economy of free men.
A pressing problem was the dissemi-
nation of information to the 20 mil-
lion people of the Philippines, infor-
mation about a higher yield of rice:
about eradication of malaria; about
better livestock and safe drinking wa-
ter and feeder roads; about industriali-
zation: above all about the kind of
self-help commiuiity action by which
the people themselves could raise their
standard of living.
Many Philippine government units
already had information agencies. But
the information was simply not getting
to the people in effective form.
out men, photographers — are assigned
to the NMPC for extended periods of
apprentice training. Similar training
has been provided for specialists from
other countries of Southeast Asia. In
addition the NMPC has organized
three training seminars, covering a
wide range of commimications mate-
rials and methods, and drawing as
many as 300 participants at one time.
How effective are the media com-
munications which are being produced
by and with tlie help of the NMPC?
How good are the pamphlets, the
EdScreen & AV Guide — October, 1958
525
IT ISN'T RAINING RAIN TODAY
IT'S RAINING NEW FILM TITLES
Too many things seem to be exploding
these days; the world's population, the
miles that J. F. Dulles racks up, and
to get down to cases, the job of the
A-V people in trying to choose from
the flood of films that descends on
them each year.
Any solution for the harassed A-V
director and the evaluation commit-
tees? We ran across one solution that
filled us with despair. A gentleman
with a modest film library said he
wouldn't talk to us because he could
get everything out of one producer's
catalogue. Easier, he said. We didn't
say anything uncivilized because of
our splendid early home environment.
But we hope his school system doesn't
choo.sc all its texts from one publisher.
Still, the time has passed when you
can screen every film released. You
have to make a preliminary rejection
on some basis (perhaps the number
of times you have been dismayed by
a producer's films in the past?). And
yet despite the inundation we think
that you would do yourself an in-
justice to lose sight of films from the
smaller independent producers.
In case you were beginning to think
that this isn't an advertisement we
should point out that Churchill-Wex-
ler makes five or six classroom films a
year, not many, but good ones. (When
we get to the point where we're turn-
ing out an assembly line product,
we're going to start selling brushes
. . . more money in it.) For instance
we have taken three years to produce
ten films correlating with D. C. Heath's
Elementary .Science texts. One of the
latest was chosen as one of the twenty-
four U. S. films shown at Edinburgh
this past summer. .\nd it was one of
the two films chosen to be sent to
Venice representing the U. S. in
the classroom film category. Isn't that
nice? Treasures of the Earth, it's
called.
If you would like to preview Treasures,
or some of the other Heath films, or
some of our other new releases, or if
you'd like a copy of our new catalogue,
or if you would just like to complain
about the exploding world population,
drop us a card. (Sorry ... no brushes
yet).
CHURCHILL-WEXLER
FILM PRODUCTIONS
HOI N. Seward St. L.A.3S, Calif.
An audiovisual mobile unit sets up for a showing in the countryside.
films, the radio programs? How inuch
is the behavior of Filipinos really
changed by the impact of these mass
media?
It was to find answers to such ques-
tions that an evaluation project was
recently carried out by the NMPC.
Consistent with its dual purposes of
production and training, the research
project was planned not only to gather
information but also to train govern-
ment personnel for continuous evalu-
ation of their own information pro-
grams. ^
Two kinds of information were
sought in this field survey: data on
the effectiveness of pamphlets and mo-
tion pictures already produced, and
general information about literacy,
reading habits, radio listening and
community channels of communica-
tion — facts which would make pos-
sible more effective use of mass media
in the future.
Six Philippine government agencies
agreed to participate, and assigned per-
sonnel for the period involved, .\fter
two months of orientation and train-
ing, survey teams left for selected
communities in widely separated parts
of the Philippines. Care was used to
include a variety of cultures and reli-
gious backgrounds. .\ month was spent
in interviewing, after which the teams
returned to Manila for the time-con-
suming job of tabulating, checking,
interpreting and publishing findings.
Here are some of the immediate
effects of the research on the mass
media program of NMPC.
1. The distribution of printed ma-
terials has been completely reorgan-
ized. Prior to the research, mailing
was done in bulk to key government
offices in each province, particularly
offices of the governor, mayor and di-
vision school superintendent. A major
reliance was placed on the local school
teacher as a community contact.
These sources have not been aban-
doned, but the principal emphasis is
now placed on the "barrio lieutenant"
(an elected official of each small com-
munity). The field research presented
overwhelming evidence that it is the
barrio lieutenant to whom rural peo-
ple turn for help and advice. Regular
mailings are now made to these 19,000
barrio lieutenants.
2. Printed materials now carry
more photogra|)hs and fewer art draw-
ings. The research .showed that rural
people "believe" photographs more
than drawings, and realistic drawings
more than stylized sketches.
3. More dialect translations are be-
ing made of printed materials.
4. .-MI government agencies are be-
ing urged to plan information cam-
paigns which use a variety of media,
and to follow up with their field per-
sonnel.
This research simply added evidence
to the conviction that has grown at
NMPC over its five years of working
with mass media, a conviction that in-
formation materials without support-
ing campaigns have little effect on
human behavior, that no single me-
dium of communication can by itself
significantly change habits and atti-
tudes, that we must plan in terms of
campaigns using many media.
Which is, after all, what any good
cla,ssroom teacher has learned long
since.
526
EdScreen & AV Guide — October, 1958
traluatioH of new films
by L. C. LARSON
Director, Audio-Visual Center
Indiana University
CAROLYN GUSS
Associate Professor, School of Education
Indiana University
THE STORY OF OUR MONEY SYSTEM
(Coronet lilnis, Coronet Building.
Chicago 1, Illinois) II minutes, 16mm,
sound, color or black and white, 1958.
$100 or S,55. Teacher's guitle availal)le.
Description
OfF-scene narration, costumed actors,
simulated historical settings, and au-
thentic old coins are combined to pre-
sent the evolutionary highlights of the
present-day money system used in the
United .States.
"Where did the idea of money come
from?" "What is the story of our
money system?" These two main ques-
tions of the film are introduced by
presenting a familiar present-day scene
— a person's making a purchase in a
super market and receiving change as
a result of overpayment.
.\ swift change in historical period
takes the viewer back to primitive
limes and shows how simple barter
was used to transact exchange of goods.
\ fisherman is pictured attempting to
trade a fish net for a basket of dates,
but has no success, for the other per-
son has little u.se for the fish net.
Shifting of the scene to ancient
Greece takes the viewer to the next
step of the evolutionary ladder in
the medium of exchange, illustrating
how useful animals became a common
basis for payment of goods and serv-
ices. Even this system had two major
problems, however. One was the in-
convenience in handling and the sec-
ond was the indivisibility of the ex-
change medium. These problems led
to the u,se of bags of salt as a basis of
|)urchase. The use of salt solved the
problem of divisibility but not the
problem of handling.
Afetal was later found to be even
more practical than salt because it was
useful, highly valued, and more dur-
able. Small nuggets of precious metals
such as silver were used. The metal
was weighed on scales and merchants
soon learned to use marks to guarantee
purity.
. It was from their .\sian neighbors,
however, that the ancient Greeks
learned to mold metal nuggets into
coins. The standardized value of these
coins was determined by their weight
and was guaranteed by a stamped
mark of authority.
An early Roman scene depicts the
use of a coinage system modeled closely
after the Greeks. Here the "denarius"
became the basis of exchange. This
system came into almost universal
usage.
When the King Offa Penny became
the primary medium of exchange in
8th century England, a system was
begun which helped to set a con-
venient standard for other coined
money and to create a permanent
money system for Englishmen.
The film illustrates how, many cen-
turies later in America, English colo-
nists at first returned to simple barter
in selling goods and services which was
followed by the use of tobacco — sim-
ilar to the Greeks' use of animals and
salt — as purchasing power. Following
historical precedent, the system of
coined money soon evolved. Massachu-
setts even followed the practice used
in England when metal became scarce
and began issuing paper promises. In
this way, representative money began
in the colonies.
Soon the colonies were issuing dif-
ferent types of money, either in paper
or coin currency, and continuing to
use money from England, Spain, and
Portugal. Trade between the colonies
was, therefore, most difficult. In 1792
a unified system based on ten with the
unit being the dollar was adopted.
The viewer is brought back to the
present and shown inside a United
States mint where money is being
manufactured. The narration points
out that today there is a useful and
practical money system and that money
is the most convenient means for
measuring the value of work done and
things purchased.
Appraisal
The costumed actors and realistic
settings used in depicting historical
periods add vitality and dramatic
quality to this film. The use of antique
coins promotes a sense of validity in
the film's content. Such treatment
should be especially beneficial when
used in the recommended grade levels
of upper elementary and junior high
school. T}xe Story of Our Money Sys-
tem adequately treats its early ques-
tions of "where did the idea of money
come from" and "what is the story
of our money system?" It does not,
however, delve too deeply into the
"why" aspect of the different mediums
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EdScreen & AV Guide — October, 1958
527
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and systems of exchange but should
motivate further study of the explana-
tion of the "how" of establishing and
guaranteeing a money system. One of
the film's strongest points then is that
of stimulating interest in and helping
to develop a basic understanding of
tliis thing which is daily taken for
granted — money. Another strength of
the film lies in its final scenes inside
the mint where present-day money is
shown being manufactured. This is a
treat even for more mature audiences.
- Charles F. Ritchie
PUSS IN BOOTS
(Encyclopaedia Britannica Films. 1150
Wilmette Avenue, Wilmette, Illinois)
16 minutes, 16mm, sound, black and
white, 1958. S75. Teacher's guide avail-
able.
Description
.\nimated puppets manipulated in
over 15,000 single shots are used to
tell Charles Perrault's story. Puss in
Boots.
This film version of the tale relates
the story of the miller's son who uses
his inheritance to buy a cat after his
father dies. When the boy begins to
despair over his poverty, the cat prom-
ises that if a pair of boots are made
for him, his master need not worry
about poverty again. After the boots
are finished, the cat hunts for game in
the meadow and catches several choice
partridges which he takes to the king,
who is delighted to receive them. Time
and again the cat takes his captured
game to the king's kitchen and re-
ceives gold in return.
One day the cat overhears .something
which causes him to run quickly from
the king's kitchen. He had discovered
that the king and his daughter were
going for a drive that afternoon and
he instructed his master to bathe in
a certain place in the river which the
royal carriage would pass. He succeeds
in getting his owner to promise to do
exactly as he says and tells him, "If
anyone asks your name, it is the
Marcjuis of Carabas."
When the royal coach approaches
tlic spot where the yoinig man is bath-
ing, the cat signals it to stop and he
implores the king to give him clothing
for his master, whose clothing had
been stolen while he was in the river.
The coachman departs and soon re-
turns with costly raiment and a pow-
dered wig. The miller's son is truly
majestic in these wonderful garments.
He is invited to ride in the king's
carriage and they depart. The cat runs
ahead persuading all along the way to
tell the king that the fields, woods,
and other properties belong to the
Marquis of Carabas. just as the cat
suspects, the king inquires along the
route about the beautiful countryside
and is visibly impressed when told that
it belongs to the Marquis of Carabas.
In the meanwhile, the cat enters a
sorcerer's magnificent castle and tricks
him into turning himself into a mouse,
which the cat quickly eats. The king
is overwhelmed when he arrives at the
castle and is told that it also belongs
to the Marquis of Carabas. When the
miller's son asks for the hand of the
princess, the king is overjoyed at mak-
ing such a fine match for his daughter.
The miller's son and the princess
live happily ever after — and so does
the cat.
Appraisal
Pnss in Boots should provide pri-
mary and intermediate grade teachers
with a film that will stir the imagina-
tion of children and provide an im-
petus for creative story telling, writing,
and drawing. Study of the technique
alone will be profitable for those in-
terested in motion picture photog-
raphy or puppetry. The story in itself
is a well-known one, and the animated
puppet technique brings it alive. This
revitalization of the techniques of
story telling may well direct student
reading into allied channels. The
Diehl brothers, who made this film in
Germany, have done a masterful job
in simulating movement in the story.
One may question the moral tones of
the story but not the producers' han-
dling of it.
— O. E. Bissmeyer, Jr.
RUSSIA
(International Film Foundation, Inc.,
1 East 42nd Street, New York 17, New
York) 24 minutes, 16mm, sound, color,
1958. .S250. Produced by Julien Bryan.
Teacher's guide available.
Description
Julien Bryan's Russia is the story of
a people whose heritage is oppression.
Under both the Czars and the Soviets,
most Ru.ssians have lived a bleak and
monotonous existence in the service
of a despotic ruling class.
Soviet farmers are given little voice
in determining how the fruits of their
labors will be used. The bargaining
power of industrial workers is lim-
ited (there are no labor unions).
Women compete with men for even
the most strenuous jobs of physical
labor. The worker is "rewarded" with
one room to liouse his entire family,
the low |)urchasing power of his wages,
and tlie unavailability of consumer
goods.
Many modern Russians have resisted
the authority of the state by couragcr
ously worshiping God in the tradi-
tional churches. The farmers have re-
528
EdScreen & AV Guide — October, 1958
sislc'cl follectivizatKjn by consistent
failine to meet government production
<iu(>tas, ill spile of increased machin-
ery and land tillage. The desire of the
fanner to work his own land is so
strong that in order to stimulate col-
lective production, each family is
given one acre of land on which it can
raise fruits and vegetables for sale on
an open market.
The men who control Russia today
have as their object to awe, to frighten,
to divide, to conquer. They hope to
gain time by strengthening the confi-
dence of their own people while they
arc dividing the West. They believe
that scientific knowledge is a key to
world power. Consequently the school
curriculum, which is controlled by tlie
Communist Party, stresses scientific
subjects. Because so many scientific
publications are available in the Eng-
lish language, English is also stressed
in schools.
Those who excel are given the op-
portunity of further scientific study at
a university, where they prepare for
government re.search projects. Thus
diligent students may attain high so-
cial prestige and top income.
In this country, where the aim of
education is not citizenship but the
production of "efficient units in So-
viet society," Mr. Bryan hopes that
NOW!
AN IMPORTANT
MOTION PICTURE
Russian I,ife Todav
INSIDE THE SOVIET UNION
The modern story of people behind the
iron curtoin — how they earn their livings,
their daily activities, recreation. Presents
a revealing and objective study of the
average Russian and his place in
o communistic society-
This authoritative occount wos photographed
by Fredric Christian and Russ Potter.
Bailey Films edited more than 10,000 feet
of uncensored color film to bring you
this rare documentary study of Russia today.
For junior-senior high school, college
and adult uses.
21 MINUTES. COLOR $195,
RENT $10; B&W $100, RENT $5
Order your print today)
Write for free catalog.
yrj^ — BAILEY FILMS, INC.
4509 DE LONGPRE AVE. HOLLYWOOD 28. CALIf.
EdScreen & AV Guide — October,
the study of science will lead to a
concern for freedom. He also has high
hopes that the recent programs of cul-
tural exchange with other nations will
result in better international under-
standing.
Appraisal
Few film subjects are more complex
and more inexhaustible than the sub-
ject of this film. Therefore, Mr. Bryan,
a noted film-maker and lecturer, has
had to draw upon his knowledge of
Russia gained through several visits
to the country in order to select cer-
tain items of information for presen-
tation in this film. '.I'he resultant film
presents little of Russia's history, geog-
raphy, and cultural contributions as
such. The main purpose is the under-
standing of the people of Russia. It
is in this area that the film can make
a valuable contribution, particularly
on the junior high, senior high, and
adult levels. Because of the currently
increasing interest in Russian affairs,
U. S. educators will welcome this and
other up-to-date films on Russia that
are now being released.
Only once, during the church wor-
ship sequence in a Ukrainian village,
does the film attain and sustain in-
timacy with the modern Russians, the
kind of intimacy achieved in Mr.
again leads the way with . . .
SUN CONTROL and VISUAL EDUCATION
DIM-OUT Draperies
tmi
■,=i;_^*%lu
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'3'
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Photo above stiows how LuXout DIM-OUT Draperies soften
outside light to a degiee that will permit the projection of
perfect pictures on an audio visual screen ... and yet, students
can still take notes.
LuXout ... the pioneer in the light control industry
Free brochure,
DIM-OUT folder
and color samples
available on
request. C^ontact
lAWiiu/StS'
INCORPOB* Tf
1958
Department AV
1822 East Franklin Street
Richmond 23, Virginia
529
CONTEMPORARY FILMS
presents .
1 6mm Sd. Color
15 minutes
Rental: $15.00
Sale: $175.00
The film shows Lowell Naeve, contempo-
rary American woodblock artist, at work,
explaining the specific technique involved
in woodblock printing, tracing each step
until the finished product is ready for the
art gallery.
.S'*-;((/ for free catalog
CONTEMPORARY FILMS, INC.
267 W. 25 St., New York 1, N.Y. OR. 5-7220
midwest office:
614 Davis St., Evan<ton, III. DAvis 8-2411
FILMS OF THE NATIONS
Presents
R K O
AQUA
BABES
16mm Sd. b&w,
1 reel, $48.00
Three and four year California olds
learn to swim not long after they
learned to walk. Their performances
in and under water are unbelievable.
A charming film for all ages from
nursery school and up.
Request j>rex>ietv print and free catalog
FILMS OF THE NATIONS
62 W. 45 St., New York 36, N. Y.
Telephone MUrray Hill 2-0040
) PfMAPeX >
NO MORE MESSY BOARDS
or smeared drawings
when
YOUR SCHOOL
uses the new
PERMAPEX CRAYONS
Graphs — Charts — Maps — Draw-
ings — ■ Special Messages
STAY ON
until you wish them removed!
Send $3.25 today for postpaid Set PC3
( 1 each red, white, blue, yellow crayons
plus generous supply of new fast-acting
powdered REMOVO for cleaning boards)
Now ready — Oil-board templates complete:
American Flag • Map of U.S.A.
Coordinate Graph Chart • G Clef Musical
Scale
Set, I each, $5.75.
Illustrated circular free on request
An E ^# Permanent
m E ^W Crayon Co.,
Oept. A, Box 2236, Youngstown 4, Ohio
Bryan's Japanese and other filni.s.
However, few other American fihn-
niakers liave been able to capture such
intimacy with Russian subjects, pos-
sibly because of the reputed reluctance
of the Russians to have foreign visitors
in their homes.
.Students of Russian history and cul-
ture will be delighted with sequences
using old footage which contrast the
ceremonial activities of Czar Nicholas
11 with the way the peasants lived
along the Volga. The appropriate
musiial score of the film will also be
appreciated. Anyone seeing the film
may find either revelation or confirma-
tion. It is more .likely that he will
find both.
— Ledford Carter
CREATIVITY
(U. ,S. Department of Agriculture, Mo-
tion Picture Service, Office of Informa-
tion, Washington 2.5, D. C.) 1 1 min-
utes, I6nmi, sound, color, 1958.
Description
Narration from the Book of Genesis
opens the film with pictorial repre-
sentation of cosmic creation and birth
of tlie earth (using scenes from na-
tional parks and .several volcanic ac-
tions). Life on earth through lower
forms to animals, birds, and fish is
developed. Man is introduced, includ-
ing his creative work and imagination.
Quotations from various philosophers,
such as Confucious and Shakespeare
in the fields of science, literature, and
art are used in conjunction with statu-
ary from different sections of the world
and from different eras of time.
Prismatic color patterns atid ar-
rangements are used to focus attention
on the narration. A delayed title is
used, coming after the first hundred
feet of film.
Apprai.sal
The title, Creativity, indicates the
thesis of the film which is that t.f
imaginative "creativity." In this film,
color, art objects, and literary narra-
tion are combined to catch and hold
attention. Emphasis is placed on man's
ability to conceive, imagine, and cre-
ate. The pace is fast, going rapidly
from one aspect to another. It is rec-
ommended for use in senior high
school social studies, art, music, and
science classes to stimidate imagina-
tion. .Adult and college-level groups
may find it valuable in posing a field
for critical focus of thought. Creativity
was originally produced as a special
workshop film based on the theme r.f
"creativity." It was done on a very
low budget and stock footage can be
detected by the .critical eye, however,
til is does not materially detract from
the effectiveness of the film.
—R. A. Frye
MAKING SENSE WITH OUTLINES
(Coronet Films, Coronet Building,
C;hicago I, Illinois) 11 minutes, 16mm,
sound, color or black and white, 1958.
SI 00 or .'>55. Teacher's guide available.
Description
This film, not just a revision of
Coronet's earlier film Building an Out-
line (1918). although the content is
similar, is a completely new produc-
tion in the language arts area.
To emphasize the practical applica-
tion of the use of an outline and to
motivate an interest in the process,
the film shows a fifth-grade class plan-
ning a field trip to an apple orchard.
The teacher suggests to the students
that it would be helpful to them and
to the farmer they intend to visit if,
before making the trip, they list all of
the things they want to know about
apples. The class soon discovers they
have so many ideas that organizing
them into an outline will help to
clarify their thinking.
From this point the film progresses
rather rapidly through the major steps
involved in building an outline. The
content covers major topics, minor
topics, numbering, lettering, periods,
and capital letters. After their outline
is completed, the children write a let-
ter to the farmer enclosing the outline
so that he will know what they want
to learn on their trip to his farm. The
film closes with the suggestions that
outlines may be used to prepare class
reports, both oral and written, and to
organize thinking and ideas. Actual
filming takes place in a typical class-
room situation and later moves with
the group to show some of the expe-
riences of the field trip. The last few
feet of footage is devoted to an evalu-
ation of the trip as suggested by the
preliminary outline and a class report
prepared by an individual student.
Appraisal
Fhe evaluators feel that this fihn
does an excellent job of introducing
young students to the purposes and
technicjues of the outline system. Sug-
gested areas of use are on the upper
elementary level to introduce the prac-
tical application of outlines and pos-
sibly for use on the junior high school
level for reviewing the techniques and
purposes of outlines. The content is
easily understood, since it follows a
logical pattern of thought. Nothing
occurs in the visuals which in any
way detracts from the narration. Color,
though not essential to the develop-
ment of the main ideas, is especially
satisfying.
— Elizabelh JVeiser
530
EdScreen & AV Guide — October, 1958
PHOTOPLAY FILMSTRIPS
Prepared by William Lewin, Ph.D.
The Vikings — In full color, 47 frames,
based on the Kirk Douglas production.
$7.50.
Knights of the Round Table — A set of
two filmstrips. Part One, 25 frames,
explains the background of the story,
its theme, its significance as an early
ottempt to organize a league of notions
and how the United Nations Security
Council is the Round Table of today.
Port Two, 28 frames, tells the colorful
story of the great legend, based on the
M-G-M photoplay. $7.50.
A Lesson in Mythology — Explains
Andromeda, the Minotaur, Iphigenia,
etc., based on M-G-M's The Living Idol.
25 frames, color. $7.50.
The Glass Slipper — The charming fairy
tale of Cinderella, told in a new way,
based on the M-G-M photoplay. 36
frames in full color. $7.50
Alexander the Great — Biography of
the first man to conquer the civilized
world, based on the photoplay. Shows
Alexander's effort to unite Europe and
Asia, a task with which the U.N. is still
faced. 55 frames. $7.50.
Adventures of Robinson Crusoe — In
full color, 50 frames, a clear pictoriol
guide to the Defoe classic, based on
the United Artists screen version. $7.50
Richard Ml — Based on Laurence Oliv-
ier's colorful screen version of Shake-
speare's famous play. 48 frames. $7.50
Romeo and Juliet — Shakespeare's great
love story illustroted in color from the
J. Arthur Rank production filmed on
location In Verona and other Italian
cities. 44 frames. $7.50
EDUCATIONAL & RECREATIONAL GUIDES, Inc.
10 Brainerd Road, Summit, New Jersey
Columbus — Black-and-white, based on
the J. Arthur Rank production starring
Fredric March. 55 Frames. $3.50.
Hansel and Gretel — In full color, 42
frames, the highlights of the beloved
fairy tale as performed by the charm-
ing Kinemins of Michael Myerberg's
screen version, released by RKO Radio
Pictures. $7.50.
Greatest Shaw on Earth — In full color,
a lively pictorial guide to the circus,
based on Cecil B. DeMille's Technicolor
photoplay, which won the Academy
Award in 1953 as the best picture of
the year. 40 frames. $7.50
Ulysses — In full color, 64 frames, a
pictorial guide to the new Poramount
screen version of Homer's Odyssey, pro-
duced in Italy. An invaluable aid to the
study of the classic. $7.50.
Julius Caesar, set of 2 filmstrips in
black-and-white, presenting 97 scenes
in the M-C-M screen version of the
play. $6.00.
EdScreen & AV Guide — October, 1958
531
FILM SERVICES
TO PRODUCERS OF
16MM MOTION
PICTURES AND
FILMSTRIPS
Sound Recording
Magnetic Transfer
Editing and Matching
Titles and Animation
Colburn Color Positives
Magno-Striping
Filmstrip Animation
Slide Duplicating
GEO. W. COLBURN
LABORATORY
INCORPORATED
164 No. Wacker Drive, Chicago 6
Telephone DEarborn 2-6286
Color Filmstrip Service
for Educational Producers
A scene in the Manhattan Color Lab
filmstrip on "Robinson Crusoe," proc-
essed for Dr. William Lewin's series of
Photoplay Filmstrips.
Let us do all or port of the work
you require in color processing.
No order too small or too large
for our special educational de-
partment.
Manhattan Color Laboratory
210 W. 65»h St.. New York 23
Uldefui ^itmdtnpd
By IRENE F. CYPHER
Associate Professor of Education
Dept. of Communication Arts
New York University
We have long advocated reliance
upon the filmstrip as a very important
and versatile medium to use in edu-
cational and group work of all types.
Nothing has caused us to change our
mind. Indeed, we would encourage
any teacher or group leader who may
be seeking a way to incorporate visual-
ized experiences into his work to use
a filmstrip as a core around which
to build study, discussion, and experi-
mentation. There is nothing we de-
plore more than a "showing" of film-
strips; but an ounce of creative think-
ing, plus some common sense thought-
fulness put into the "use" of filmstrips,
can bring really excellent results. The
following filmstrips are among recent
productions which impressed us as
ones with value for such use.
AT THE CARNIVAL and
RHYTHM IN NATURE
(Color strips; Stratco Audiovisuals,
Ltd., P. O. Box 1883, Grand Central
Station, New York 17, N. Y.; S3. 25
each).
Every so often there is material
which uses a slightly difTerent treat-
ment to present familiar subjects. In
this instance a new producer makes
such an initial presentation with two
filmstrips which are truly delightful
and a pleasure to recommend. Teach-
ers who are seeking filmstrips with a
potential for creative projects, pictures
to arouse participation in discussion
and story telling will find them a wel-
come addition to their list. In each
instance there is picture content only
and no captions. "Rhythm in Nature"
gives us seventeen frames, each one
of which illustrates or suggests a pos-
sible source of rhythm or design in na-
ture in which motion is clearly dis-
cernible. "At the Carnival," in twenty-
two frames, provides a sequence of
pictures highlighting all the things
that delight and capture the heart of
a child at a carnival. In each instance
there is a record (of similar name)
which can be played in conjunction
with the filmstrip and there are many
possibilities for use in language arts,
speech and oral expression and rhyth-
mics. There is flexibility in these mate-
rials, which can be adapted to meet
the needs of different children, differ-
ent units of work, and different grade
levels. In fact, we prefer not to sug-
gest one specific grade for them but
suggest rather that they be considered
useful in many different grades.
CONQUEST OF SPACE SERIES -
"EARTH SATELLITE" and "IGY"
(Color strips; Basic Skill Films; 1355
Inverness Drive, Pasadena 3, Calif.,
§6.50 each).
Students in both science and social
studies today have need to understand
and appreciate physical phenomena
such as the earth satellite, the law of
centrifugal force, gravity, and their
relation to weather and radio com-
munications. Current observance of
the International Geophysical Year
has of course highlighted scientific re-
search being done to measure air and
space above the earth, the earth itself,
oceans, and the inner parts of the
earth. These filmstrips give, in draw-
ings and diagrams, pertinent informa-
tion about the areas indicated. Each
strip is divided into sections for better
use in presenting the projected story,
and each has as part of the strip a
teacher's guide section, word study
list, and review questions. These are
strips to be used as study and discus-
sion progress, and not for mere pas-
sive viewing. They will probably prove
most successful in the upper elemen-
tary and high school.
CORRELATED SCIENCE SERIES -
ELEMENTARY CHEMISTRY GROUP
(3 strips, color; Society for Visual
Education, 1345 Diversey Parkway,
Chicago 14, 111.; $16.30 set with guides,
$6.00 single strip.)
The changing emphasis on science
material in the elementary curriculum
makes this set of filmstrips very timely.
The general purpose is to provide help
in learning to know basic characteris-
tics of the common elements and the
symbols used to designate them; to ex-
plain how chemistry and chemical
changes affect our everyday lives, and
to assist in gaining some concept of
what chemistry contributes to modern
532
Erl^rrp<=n fr AV r.iiiHp Ortnhpr 1 QSS
I
civilization. There are three strips,
Atoms and Molecules, Chemical
Changes, What Things Are Made Of,
and there is a teacher's guide with
each. The strips are intended specifi-
cally for pupils in grades six through
eight. The teacher who is an expert
in science will approve of these strips,
and they will also be helpful to the
teacher who is refreshing his science
background and needs materials with
practical accurate information.
SIMPLE MACHINES HELP US WORK
(Color, six strips; Jam Handy Or-
ganization, 2821 East Grand Blvd.,
Detroit, Mich.; S28.50 set; §4.95 single
strip.)
Children in the primary grades have
a keen interest in facts about "Why
things work." In this series we are
given illustrations of the hows and
whys of levers, wheels and axles, pul-
leys, ramps, wedges and screws. All of
these simple machines are part of the
pupil's everyday life, and he will
need to be familiar with their use.
The filmstrips offer simple experiments
that should prove invaluable in pre-
paring pupils to work with these ma-
chines, and to understand their func-
tions. Filmstrips of this type are useful
both as preparation for experiments
and projects, and as an aid to review-
ing work done and knowledge and
information gained in the doing. Pic-
tures and explanations are well se-
lected in terms of primary grade age
interest.
THE STORY OF D-DAY
(Color; single strip; Enrichment
Teaching Materials, 246 Fifth Ave.,
New York 1, N. Y.; available as single
filmstrip; also with correlated book
and record; for price combinations
write producer.)
Frame 4 of this filmstrip tells us
that, "History stood at the crossroads
on D-Day, June 6, 1944." Then the
strip goes on to give us a graphic
presentation of the major events con-
nected with the leading up to the day
when Gen. Eisenhower was directed to
undertake operations aimed at destruc-
tion of the German armed forces. The
filmstrip is a self-contained unit and
can be used as it stands. As with other
materials offered by this producer,
however, there is also available a rec-
ord dramatizing this historic episode
and a Random House Landmark book
for those who would read in greater
detail. Coordinated units such as these
provide a teacher with instructional
materials of different types. This film-
strip is well suited to the middle and
upper grade interests and units of
work.
SHOW WHAT
MEAN
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ith the AO SPENCER OPAQUE PROJECTOR
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Coated objective optics cut internal
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guarantees a sharp, crisp image on the
entire screen . . . etige to eage. . . corner to
corner,
1,000 WATT INTENSITY
High-powered illuminacion shows a
clear, detailed picture in a semi-dark-
ened room, or even a normally lighted
room with shades up.
SO EASY
Teaching and learning are much
easier with this unique projector.
You just flip a switch to project
a big, bright picture of your teach-
ing materials exactly the way you
want to show them.
STURDY, PORTABLE
The projector is built of rugged, light-
weight, lifedme aluminum. Carry it
anywhere.
READ BROCHURE
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Dcpt. J24I
Please send me AO Spencer Projector Brochure #SB>500.
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EdScreen & AV Guide — October, 1958
533
Audio Directory
Audio Equipment
EVERYTHING IN ELECTRONICS
FREE ALLIED 1959 CATALOG
Recording equipment. Stereo, Hi-Fi oudio,
school sound systems, training kits, elec-
tronic ports. Write for 452-page Catalog.
ALLIED RADIO
100 N. Western Ave., Chicago 80, III.
4 SPEED
RECORD &
TRANSCRIPTION
PLAYERS
Write lor illustrated
catalog
AUDIO-MASTER
1 7 E. 45th St., New Yoric
• call tone •
Portable PHONOGRAPHS
TRANSCRIPTION PLAYERS
Complete SOUND SYSTEMS
«» for Every School Use!!
CallftinO CORPORATION dept. es
Tope Recorders and Tapes
RECORDERS, TAPE DECKS, TAPES,
AMPLIFIERS, Accessories. Excellent
Values, Catalogue. EFSCO SALES, 270-E
Concord, West Hempstead, N. Y.
For more audio items
see Trade Review
and the Trade Directory
for the Audiovisual Field.
SOUND
advice
about audio materials
and equipment
by MAX U. BILDERSEE
VV'e were curious, recently, to dis-
cover the depth of recordings poten-
tially suitable for instructional use. We
carefully canvassed the catalogs of sev-
eral publishers and came up with some
truly astounding information. In the
field of English and Literature alone
there are more than six hundred re-
cordings of potential value. We could
judge only by titles and the known
reputations of publishers and we were
deliberately selective rather than in-
clusive in editorial policy. The out-
come surprised us consideraly. For in-
stance, we foinid no fewer than eleven
"Hamlets" — some complete and some
excerpts — some on tape and some on
disc. Who reads the title role? John
Barryniore, for one, as well as John
Gielgud, Maurice Evans, and several
other famous and lesser known actors.
One "Hamlet." which we haven't
yet heard but which excites us in con-
cept, is produced by Word Records
and is the Baylor Theatre production
of the play. No less than three different
men play the lead role to depict the
honest, human side of the Dane, his
manners as a courtier, and finally his
actions and voice as a matricidal indi-
vidual. We can only guess, but perhaps
this production will open up new
AS YOU LIKE IT
Synopsis: Most of the oction of this well known Shakespearean comedy take
place m the Forest of Arden where Rosalind is reunited with her father y
deposed nghtful Duke, and with Orlando, the young wrestler she loves He
Orlando's older brother meets ond foils in love with Celia
of factions in dispute for power. The Duke is restored to his do
double wedding takes place.
completing
ominion
Rating and Appraisal: Excellent presentation of a delic
- unchanged from the original except for the deft introduc
tiol sound effects.
Utilization: For high school and college student
any listener for pleasure.
Record Label: The Spoken Word SW A4
Three 12 inch 33.3 rpm microgroove recor
1. Title
2. Author
3. Elizabethan Drama
vistas for the presentation of drama
via recordings. We have always as-
sumed that one individual should play
the lead role — and that each role
should have its own reader. But is this
necessarily the case? Cannot it be that
several performers are needed truly to
delineate a particular character, and
that this particular production will
sound the way to new production
techniques which will change our ideas
about audio presentation of drama.
We have the recordings at hand, and
we will report on this "Hamlet" in
November.
Many Poetry Recordings
Poetry, naturally, dominates the field
of recordings in English. Not all great
poets are represented — nor are all for-
gotten. There is a variety of fine Amer-
ican and British poets, both modern
and of earlier generations whose work
has been recorded. Some of this we
have already reported. Keats, Shelley,
the Brownings, Walt Whitman, Long-
fellow, Frost, Yeats and Sandburg are
all represented — and may be said to
dominate the selections. What a golden
opportunity for the alert teacher ex-
ists, to use several recordings of one
poem to excite reactions in terms of
comparison and contrast.
In addition to the poetry and drama
there are readings of novels, short
stories, selected portions of a variety
of works, essays and biographical
sketches. The latter are usually quite
informal and are largely based on
interview or discussion by the subject
himself. Only through the recording
can this material be brought, at the
teacher's will, to the attention of either
the class or the individual. The teacher
unaware of this material can be said
to need guidance into this fertile area.
We were intrigued by the title of
a comparatively recent tape recording,
"How's Your Hearing?" (Mooney-
Rowan Publications, Severna Park,
Maryland). This "tapebook number 2"
is available only on tape at 7.5 inches
per second in a dual track recording.
534
EdScreen & AV Guide — October, 1958
The (oiilciu is interesting, being
tliiny minutes of selected music in-
cluding "Grandfather's Clock." "I'll
Take Vou Home .\gain Kathleen,"
"Song of India," "Meet .Me in St.
Louis." "Bird in a Gilded Cage,"
"Humoresciue," and ".Moha Oe"
among others. These are intended for
recognition purposes in a hearing test.
The entire recording is designed to
screen hearing difhculties and to dis-
cover significant losses which rec|uire
medical or clinical attention. The ef-
fort is applauded although we believe
that the school uses may be limited.
Actually, the recording, and the pres-
entation in the accompanying booklet,
suggest that this be done in a social
surrounding rather than a school situ-
ation. The first instruction is to
"gather together around your player
six to ten friends." This sets the tone
for the test.
In addition to the music approxi-
mately fifteen minutes is devoted to
frfcpiency discrimination testing in
which the participants are directed to
determine which pure frequencies are
higher (or lower) in contrast with an-
other. Thus, in 33 pairs, the listener
is asked to demonstrate discrimination
in the range from 480 to 6.,500 cycles
per second. The differentiations of-
fered are as fine as 30 cycles (530 vs
.560 cps) and as gross as 3,000 cycles
(1,000 vs 4,000 cps). .Another section is
devoted to testing both vowel and con-
sonant diilerences in word pairs. In
this section "rye" and "lie" are con-
trasted for aural comprehension as two
similar sounding consonants.
The conclusion reached is that the
individual who cannot recognize well-
known melodies, the difference be-
tween higher and lower sounds, and
the differences in con.sonants is in need
of immediate attention. .And to this
we agree.
But the classroom applications are
limited. To begin with, without in-
struction this will rec]uire an hour to
complete as a simple screening test.
The use of the recording for this pur-
pose presumes a tape player in perfect
condition (a situation which does not
always exist), an acoustic situation
which can be fully controlled — even to
the distracting outside sounds, no var-
iations in general listening conditions
and equi-distant separation for all par-
ticipants from the sound source. Not
impossible, but unlikely. Finally, no
amateur in this area of graduate study
should take it upon himself to judge
the results! Hearing testing is a mat-
ter of professional competence and
should be left to those specifically
trained in this area.
Students with either glaring or even
suspected difficulties should be re-
ferred to specialists for examination.
Bernstein on Beethoven
A delightful recording, suitable for
Music Appreciation classes at all lev-
els from the Junior High School up is
Columbia's CL 918. This is titled
"Symphony Number 5 in C Minor,
Opus 67" by Ludwig von Beethoven,
but don't be misled. One side is de-
voted to an exceptional discourse by
Leonard Bernstein in the construction
of the Symphony from every stand-
]ioint. Mr. Bernstein has gone deep
into the mind of the composer in an
effort to help the listener discover why
certain passages sound as they do. He
has used discarded manuscripts and in-
troduces them in appropriate places
in the performance to show how and
why these were discarded or revised
by Beethoven into the symphony as it
is known today, .As a teacher Mr, Bern-
stein is exceptional and his demon-
strations and explanations are deft.
He draws an interesting and challeng-
ing parallel between writing a sym-
phony and creating a literary work of
art — and in this regard this recording
can be effectively used in English
classes. But it must first be considered
in terms of music appreciation and
instruction, for which it is alone in its
field, and superior to anything we
have heard for this broad field. The
reverse of the recording is worthy of
note, too, being a performance of the
Symphony by llie Philharmonic Sym-
phony Orchestra of New York under
the leadership of Bruno Walter. And
this is a "treat to the ear" by itself.
*
Enrichment Records (New York) has
released several of the titles men-
tioned here last month. .Among them
are "Patrick Henry's Famous Speech"
and "The Bill of Rights" which back
each other on one twelve-inch record-
ing. The size is reported here because
it represents a change in policy for
Enrichment, and the recording profits,
qualitywise, thereby. The Patrick
Henry recording is essentially a por-
trayal of the mood of the American
colonists, as shown through the songs
then popular. There is a very good
selection of material and the delivery
is professional and thoroughly com-
petent. The Bill of Rights is a long
and detailed document and editors
have successfully presented the high-
lights thereof, with appropriate ex-
planations, without depriving the
document of a bit of vitality or signifi-
cance. The latter side summarizes the
cau.ses of the .American Revolution
and of the general dissatisfaction with
the .Articles of Confederation. Both of
these sides are intended for junior
high school classes, and can be profit-
ably employed in instruction at this
level. They are accordingly recom-
mended.
I
Q What's the most versatile of
• all tools for teaching?
A A tape recorder right in the
, classroom!
U
Q.
Q.
Which is the most versatile
of all tape recorders for
teaching?
The NORELCO
'Continental' three-speed
dual-track tape recorder!
Why is the NORELCO
'Continental' the most
versatile of them all?
Its three speeds cover every
classroom need from
speech to music"*.
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*3 speeds for versatility
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designed
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(upto8i/2 I
hours of '
recording [
on a single ■
7-inch reel) '
L —
inches per
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the perfect
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mise"
speed—
giving good
fidelity
plus
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tape
economy
on both
speech and
music
7V2
inches per
second
for genuine
high-
fidelity
music
reproduc-
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for instru-
mental and
vocal
coaching
I
For the -name and address of your
nearest 'Continental' dealer, write to:
NORTH AMERICAN PHILIPS CO., INC.
High Kidelitv Prodiit is Division, Dept. ISIO
230 Duffy Avenue, Hicksville. L. I.. N. Y.
EdScreen & AV Guide — October, 1958
535
The Filmstrip's Future
I
As the 2 inch by 2 inch slideset dis-
placed the lantern slide, so the film-
strip supplanted slides. As we look
back, we can see clearly what hap-
pened: the slideset could do the job
when the demand was small and the
churches willing to pay a small rental
charge. When the ciemand grew and
the churches wanted to purchase and
own materials, the slideset was too
costly and difficult to duplicate and
a new medium came along and dis-
placed it.
The filmstrip took over the job of
providing the church with projected
still picture material because it could
be duplicated easily, cost less, was
somewhat easier to use, and had a
fixed order of pictures. At first the
'"teaching" captions were right on the
frames. When left off, they were sup-
plied at little cost on mimeographed
form. As many will remember, this
newer medium took over very fast and
the slideset receded into insignificance.
The handwriting for all this was on
the wall at the time of the first and
second InternationaJ A-V Workshops,
at North Park College in Chicago in
1944 and at Lake Geneva in 1945.
Few saw it; no one made anything of
it. However, by the time of the fourth
and the fifth Workshops, the filmstrip
was a newcomer in the church field
and attracting considerable attention.
It was at this time, not at the fif-
teenth Workshop, that the leaders of
the church A-V movement should have
asked if the filmstrip had the inherent
characteristics and educational poten-
tials required of the medium which
seemed destined for extensive use in
the church. This question of media
potential in relation to the categorical
objectives of the churches' program got
scant attention at that time. I raised
it in my book (Projected Visual Aids
tn the Church, Pilgrim Press, but so
far as I know the basic research needed
for an answer still remains to be done.
II
Today we in the church field are
confronted with three basic questions
beMttment
bv WILLIAM S. HOCKIMAN
relating to the future of the medium
of the filmstrip: a) is it becoming too
expensive? b) can anything be done to
improve the physical characteristics of
the sound filmstrip and make it easier
to use? and, c) can it meet the need
of the church for a fool-proof, inex-
pensive, visual or audiovisual medium
for use at the level of the classroom,
by small groups, and by the tens of
thousands of small churches across the
country? Let us look at each question
briefly.
When the slideset had only inci-
dental relationship to the program of
my church, renting it from a distant
depository was satisfactory. .'Vs the de-
mand for useful visual material grew
in my church, our interest shifted from
renting to ownership. It was at this
point that the slideset was first found
wanting — the cost of a good set was
more than we wanted to pay. It was
the old problem of mass production.
To meet this need, a new medium was
brought forward.
We have a somewhat parallel situa-
tion today with the sound filmstrip.
We now need a medium which can
put still picture material into the
classrooms, of which there are many
in every church, rather than just into
the departmental rooms. In relation
to this need, the sound filmstrip as
it is now developed looks to many
churches and educational leaders like
a pretty expensive medium.
Take my own church as an illus-
tration. Five years ago filmstrip utili-
zation was limited to the departmental
level. This meant that two or three
filmstrip utilization units were enough
for the church. Within this period of
five years utilization has dropped down
to the classroom level. Four filmstrip
units will no longer do. We need
more. As utilization drops from five
or six departments to fifteen or twenty
classes, we face the economics of this
medium. The trend in my church is
the trend across the nation.
To make this situation more acute,
the proper utilization of the sound
filmstrip requires the use of record
playback equipment. We are up
against a trend here. Within years up-
ward of 90% of all filmstrip material
has and is now coming out with re-
corded sound.
To recap: if a sound filmstrip has
become itself a SIO package, and if
its proper utilization requires a $50 to
SlOO projector plus a $30 to $50 rec-
ord player plus a $20 to $40 projection
screen, to say nothing of the $14.95
table filmstrip previewcr, how can this
medium qualify as the one to bring
the projected still picture into the
classrooms of the larger churches, and
also into the tens of thousands of
smaller churches? In all honesty, and
with as much objectivity as we can
summon, this question of cost must
be faced when we consider the film-
strip's future.
Ill
When we turn to the filmstrip's in-
herent physical characteristics, we are
confronted with factors that are al-
ready operating to limit the popular-
ity of this medium. So far as I am
aware, the filmstrip was never engi-
neered, never designed. It was dis-
covered: found — come across by the
makers of the slides which made obso-
lete the expensive and hard-to-dupli-
cate lantern slides.
This may account for some of its
physical peculiarities: hard to roll up
because of the springiness or temper
of the material; hard to remove and
return to its container; easy to get
into the projector wrong end to; easy
to get into the projector wrong side
to; hard to make out the title with
the un-aided eye; difficult to. preview
and study without special equipment;
easy to finger-smudge; and, needing to
be framed with every insertion into
the projector. Quite a list!
While every one of the "troubles"
can be overcome to a satisfactory de-
gree by careful training and long prac-
tice of the user, these very faults of
the medium are nominated time and
time again by leaders as tending to
limit its mass use in the church. These
faults are real, and must be faced as
the future of the filmstrip is weighed.
Notice, also, that the user (at every
level in the church) must not only
master a medium with these general
faults, but must at the same time mas-
ter the operation of a second piece
536
EdScreen & AV Guicie — October, 1958
of equi])nRnl - llif iccord player for
the filinstrip's loninieiuary. He must
develop finesse in operating both at
the same time — a chore and test of
skill even for old-timers like myself.
And. let us remind ourselves, one
slip in bringing off the use of a sound
filmstrip in a department, group, or
rlassroom, can Hub the whole perform-
ance so the educational potential leaks
out of the situation like water out of
a Ijerry-basket.
What can be done about this? At
least three things, as we see it. Pro-
duce fewer sound fdmstrips. improve
the physical qualities of the filmstrip,
and develop inexpensive projection-
playback equipment within financial
reach of the church.
It is superficial, it seems, to assume
that if a given piece of subject matter
is cast into the filmstrip medium that
it will be better still if made into a
sound filmstrip. We need a keener and
more objective appraisal of material
(content) in terms of wliat media and
what format within a medium. This
is the first step, and a necessary one.
We doubt if the church really wants
all its still projected material in the
sound filmstrip medium.
Secondly, the filmstrip can be im-
proved. Some of the (ill) temper can
be taken out of the thing. It's too
springy for easy handling. The front
end can be marked — with a frame-size
green arrow, perhaps. The tail end can
be marked — with a large red arrow.
The title can be put on legibly, using
several clear frames. The right side
of the thing can be indicated some-
how. (Manufacturers may need to co-
operate on this one.) Certainly, it can
be printed and cut with relation to
sprocket holes so that when fed into a
standardized channel it will always be
in frame. (This, too, will need the
cooperation of the manufacturers.)
With millions invested in the
medium of the sound filmstrip by the
industry, it would seem reasonable to
assume that producers, laboratories,
distributors, and users would be more
than willing to conference together
for the purpose of making this medium
more acceptable to the masses who
should use it. Unless this step is taken,
how do we know but the future will
find the sound filmstrip wanting just
like a few swift years took the measure
of the once-promising slideset?
While we have no desire to see the
filmstrip projectors now owned by the
churches made obsolete, we do believe
that a carefully designed, integrated,
one-unit projector-player which is
easy to operate and easy to buy, is
definitely indicated if the medium of
the filmstrip is to have a secure future
in the church field, .\lready produced
for industry, and business, are such
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projectors. Nothing but bold and crea-
tive engineering stands in the way of
creating a satisfactory one for the
churches' classrooms. It is altogether
possible that this "new" integrated pro-
jector would use the principle of rear
projection, enabling the teacher to
face his class.
The sound filmstrip can be improved
along these three lines. If it is done it
will have one future; if it is not done,
it will have another future. Now is the
time for action, although ten years
ago would have been better.
IV
Interest in a new projected still pic-
ture medium, no larger than a man's
hand, was in evidence at the California
Workshop in 1956. By Green Lake
in 1957 it was a sizeable cloud forma-
tion there in the horizon for all to
see who would. Some did see it, talked
about what it meant, and tried to re-
late it to the filmstrip's future. At the
first consultation this summer at Penn
State this interest in a medium for
the classrooms of the church was much
in evidence, and carried over into the
fifteenth Workshop.
For many of us, three factors are
important in any consideration of im-
proved or new media for projected
still pictures: a) holding to the 35mm
size; b) continuing the usefulness of
the large resource of present filmstrip
materials; c) keeping in operation,
even with adaptive devices, the pro-
jectors now owned by the churches.
Others in the movement will think
the time has come for radical change,
for the creation of a new medium for
the projected still picture. To the
most far-seeing and objective among
us, both positions will have consider-
able merit.
EdScreen & AV Guide
October, 1958
Conclusion
Within a decade the verdict will be
in. Projected still pictures are destined,
we believe, to carry the burden of
visualizing certain parts of the church
school curriculum. They will share this
job with the sound motion picture —
short, and power-packed as few now
are. Along with this will come a new
understanding of the power of the
audio medium, and to it will be as-
signed a significant role in the teach-
ing work of the church.
While over the long-years advancing
technology will bring us audio and
visual (and audiovisual) media with
power and characteristics now little
dream of, the sound filmstrip can have
a long and useful life-time in the
church if all those concerned with its
production, distribution, and utiliza-
tion will face present realities and do
something bold and intelligent about
them. -WSH
Accenting the Positive
.\t last we have a mental health
film that shows health and happiness
and not just problems and perplexities.
Thus, another title for The Bright
Side could easily and accurately be
"The Blessedness of Parenthood."
Here is a 25-minute B&W film which
documents the kind of uncommon
sense that Dr. Benjamin Spock has
been talking about; a film which shows
parents playing their roles with wit
and devotion and getting a lot of
deep joy out of it. They seem aware
of the conviction that the family
drama provides growth for the par-
ents as well as the children. Highly
recommended for use with parents,
teachers, ministers, professors, older
537
T^r
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iecW
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m fILM DOCIORS^
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AMERICAN BIBLE SOCIETY
Audio-Visual Department
440 Fourth Avenue, New York 16
The
Christmas Deer
14 mins. color sound
GROVER-JENNINGS
PRODUCTIONS, INC.
4516 N. Hermitage Chicago 40, Illinois
voiitli, and all who want to accent
the positive aspects of mental health
in the family group.
Bitter Welcome spells out what it
means for a former mental patient to
win his way back into useful and
suitable employment, to f^ain and hold
a place among men. This well-photo-
graphed 36-minute film dramatizes his
coinage, his anxieties, the fear and
suspicion of fellow workers; and, his
successful battle to keep his home, his
job, and his confidence in himself.
Here is a film for the general public
— which needs to learn that patients
can be cured; can work again. It is
a film for the professionals of the
community — ministers, social workers,
doctors, nurses, employment officers,
and community leaders — since it is
they who determine the general social
climate to a significant degree. Rec-
ommended. (Both films from The
Mental Health Film Board, 267 W.
25th Street, New York 1, N.Y.).
Filmstrip Notes
Pinched this month for space, there
will be "notes" only on some new
filmstrips seen during the summer.
Longer reviews later, perhaps.
Conduct on a Date, from the older
teens series of Family Filmstrips, is
49 frames of good art ])lus a pretty
fulsome recorded narration followed
by "discussion bands." Good and use-
ful, it would have been better had it
stuck more closely to its subject, con-
duct on a date. It wobbles into other
(related) subjects and is weakened a
bit, but remains a helpful presenta-
tion for the Itigli school age level.
Rudi Comes to Canada tells of the
arrival of a refugee boy and how he
was assimilated in school, churcli and
conmiunity. It can be used to show
how it is done, and to ask Junior boys
and girls how well they would do such
a job — indeed, if they are being
friendly and helpful to all kinds of
new-arrivals in their community. Pleas-
ing and effective art; interesting com-
mentary with Rudi telling his own
story. Printed script; utilization notes;
from Friendship Press (257 Fourth
Ave., New York 10, N.Y.)
In God The Creator one family ex-
plored how the world came to be by
learning the answer given by a Jap-
anese myth and the answer given by
the Bible story of creation. The art
work is good. 'I'he two scripts nicely
put together. A useful filmstrip, with
suggestions on use with the various
age levels in the church school. Rec-
ommended. (Christian Education Press,
1.505 Race St., Philadelphia 2, Pa.)
Film Notes
I liked Julien Bryan's 2-)-minute doc-
umentary film. Hns.sia. The producer
has been a perceptive viewer of the
lunnan scene for some years now; this
film has excellent content and techni-
cal qualities. Beginning with some
priceless silent footage of the 1905-10
vintage — showing court ceremonies of
the C:/ar ai:d living conditions of work-
men and peasants of that era — it
moves across the contemporary Russian
scene, showing us just the things we
want to see. Highly recommended to
older youth and adults in church, col-
lege, university and community. (From
International Film Foundation, 1 East
42nd Street. New York 17; rental SIO)
In the 16mm sound film The Christ-
mns Deer, a fine old legend is retold
for children and adults. Timeless and
universal in appeal, this beautiful 14-
minute film was produced by the
Grover-Jennings Productions (4516 N.
Hermitage, Chicago 40, III.) for use
in church and school, and has good
cjualities throughoiu. Some care ought
to be taken when presented to chil-
dren to orient them on the story line,
which is just a bit complicated. The
photography of Lutz Hapke of the
deer are exceptionally fine. Recom-
mended.
Retire to Life, and Adventure In
Maturity, are companion films on the
"senior citizen" theme. The first shows
tis a man doing "retirement" the
wrong way, and finding out before too
late how to go at it the right way.
The latter film is the tlistaff version
of this theme, showing how an "old"
lady got the right perspective on old
age and wasn't so old any longer.
Recommended for adult groups in
church and commimity seeking to im-
derstand the mental and vocational
aspects of "retirement." Useful films
in helping wake up boards and agen-
cies having to do with assistance to
the aging citizen. (From International
Film Bureau, Inc., 57 East Jackson
Blvd., Chicago 4, III.)
The finest film I have seen on its
subject is Hoiu Much Affection — he-
tvv'een young lovers. It is honest, can-
did, frank, penetrating, constructive,
balanced and very useful both with
young people and with parents. It can
be used with young people alone — for
what it says, and for the thinking and
discussion it will engender. It can be
used with parents — for what it says
to them botli directly and by inference.
It can be used with parents and young
people to create a background for
fruitful discussion of boy-girl and par-
ent-child relationships. Highly recom-
mended. (From McGraw-Hill,' 330 W.
42nd St., New York 36, N. Y.)
538
EdScreen & AV CuicJe — October. 1958
Breaking the Filmstrip Barrier
by Joseph Milliinan
Supervisor, A-V Instruction
New York City
Making filmstrips today is within the
ability of every teacher and student
who can take pictures with a camera.
The manufacturers of filmstrip pro-
jectors have brought this about
through the development of inter-
changeable single and double frame
masking device. Many projectors have
this single-double frame device, but the
one with which I am most familiar is
the Viewlex combination filmstrip and
slide projectors. In this machine the
pressure plates are masked for a dou-
ble frame picture. In order to accom-
modate a single frame filmstrip a spe-
cial metal mask has been included. By
a simple process of removing this sin-
gle frame metal mask a standard or
double frame filmstrip can be used
with the larger aperture remaning.
A 35mm camera makes a double
frame picture. The familiar 2x2 slide
is really "double frame" in size. The
ordinary filmstrip has frames that are
approximately half this size. Filmstrip
pictures normally are single frame. In
order to clarify this, take a 2x2 slide
and compare the picture area with one
of the frames in a filmstrip.
Let us assume that Class 5-2 is taking
a field trip to a local place of interest,
in connection with a social studies
unit being developed. The teacher or
one of the parents accompanying the
class brings a 35mm camera — one that
he owns, or one supplied by the .Audio-
visual Coordinator. While on this field
trip, the complete trip is recorded.
Sometimes arrangements can be made
to have additional cameras so that
pupils and others may also take pic-
tures.
When the films are developed and
the color slides are available for in-
spection, the best ones are chosen. The
sequence of the trip is kept in mind
and the slides are numbered according
to the story being told. These slides
are then returned for final processing.
At this time a request should be made
so that the pictures are left on a strip
in the order that you placed them.
When processed you will have a film-
strip.
There are many special uses for this
type of filmstrip, made on a local
production basis:
1. Unit development. — Filmstrips
made of previous field trips can be
used to launch a unit, develop inter-
est, give specific information for re-
search, improve the method of sharing
and pooling information, and intro-
duce a new dimension to culminating
activities.
2. School programs and parents. —
Filmstrips can be developed in advance
of open school week, P.T.A. meetings,
class conferences and even for individ-
ual parent orientation to the school.
3. Teacher training. — Administra-
tors can develop from a series of charts,
graphs or other material, specific
teacher training material that can be
viewed by the teacher at conferences
and special meetings.
4. Curriculum development. — Super-
visors of s]>ecial curriculum areas now
can develop a much needed filmstrip
series on their specialized area. These
filmstrips can be created and supported
by a recorded tape that could set the
pattern for instruction.
5. Specialized needs. — Non-English
speaking and mentally retarded areas
where the immediate needs of instruc-
tion can be met through simple film-
strip stories that can be created by the
teacher and the class together.
I NDUSTRIAL
ilm
The /^ nd Annual ^^P^LuDIO-
m#ISUAL
^
EXH I B ITI ON
Under the Auspices of the
NATIONAL VISUAL PRESENTATION ASSOCIATION
An Exhibition of current audio-visual equipment, techniques and
services in industry and education for conducting training and sales
meetings, visual presentations, advertising promotions, etc. ... A
special exhibit on equipment and application of Closed Circuit Televi-
sion . . . Extensive lecture program as well as continuous showings
of outstanding films presented daily.
OCTOBER 7-10
NEW YORK CITY
Trade Show Building — 500 Eight-h Avenue
The following Associations will hold
their Meetings, Workshops, or Semi-
nars in conjunction with the Exhibition:
National Visual Presentation Association
Industrial Audio-Visual Association
Film Producers Association of New York
Educational Film Library Association
Magnetic Recording Industry Association
New York State A-V Suppliers Associa-
tion
Metropolitan New York A-V Council
New York State Audio-Visual Council
Long Island Audio-Visual Council
GOVERNMENT EXHIBITS:
U. S. OFFICE OF EDUCATION
U. S. ARMY PICTORIAL SERVICES
DIVISION
U. S. NAVAL TRAINING DEVICE
CENTER
U.N.E.S.C.O.
Detailed program and admission tickets mailed upon request
Presented by
INDUSTRIAL EXHIBITIONS. Inc.
17 East 45th Street— New York 17, N. Y.
oxford 7-4978
Pri^-r
r-T AV r.iiiHo
Ortohpr 1 QS8
539
MONTHLY REVIEW OF WHAT'S NEW FROM MANUFACTURERS & DISTRIBUTORS
-visual trade review
For addresses of the sources supplying in-
formation on which these listings are
based, refer to Directory of Listed Sources,
page 546. For more information about any
of the equipment announced here, use the
Readers' Service Coupon on page 541.
tached; single rotary dial switch con-
trols both lamp and motor. $459.95.
Optional: Filmovara variable focus
lense (144" to IVn"), loop setter
and hour meter. BELL & HOWELL.
NEW EQUIPMENT
CAMERAS, Movie, TV
Bolex Single-Lens 16mm Camera. Sub-
stantially similar to turret model; 7-
speed, forward and back winding for
trick effects, rapid automatic threader,
parallax -correcting new "Preview
Finder." Model H-I6M, with Lytar
1" f/1/8 lens, $200. BOLEX.
For more information circle 101 on coupon
Electric Eye-matic 8mm Cameras, set
exposure automatically, no batteries,
red-green warning in viewfinder when
light is insufficient. 3-lens turret
Model 46 $1 39.50; single lens ( 1 3mm
f/l/8) $89,50. WOLLENSAK.
For more information circle 102 on coupon
CAMERA ACCESSORIES
All-aluminum tripod, for industrial and
TV use; 3-directional pan head; cam-
era adapter quick-mount shoe; double
lock knobs, non-skid rubber feet re-
versible to spikes, wt 9'/2 lb., 5'0
high when open, 41" closed. New
Model ITV. SAFE-LOCK.
For more information circle 103 on coupon
Auxiliary lens attachments provide tele-
photo and wide-angle for single-lens
8mm cameras. ELGEET.
For more information circle 104 on coupon
"Composer" Viewing Frame, etched
transparent plastic employs Leonardo
da Vinci's classic "Golden Rule of
Composition." Choice, clear for color,
blue tint for monochrome; ea $3
FEDOR.
For more information circle 105 on coupon
Exposure Guides, wallet-sized, 4-page,
one for each of five Ansco films!
Sample free for stamped, self-ad-
dressed envelope. ANSCO. Customer
Service Dept., Binghamton, N. Y,
For more information circle 106 on coupon
Macro Closeups Without Extension
Tubes. New 40mm f/2.8 Kilfitt
Makro Kilar A covers field only %"
wide tor Arriflex 16mm. Wt 6 oz
$195. KLING.
For more information circle 107 on coupon
PROJECTORS, Movie, TV
Specialist Filmosound Model 398A is de-
signed especially for audio-visual in-
struction in schools, churches, in-
dustry. Single-case; oval speaker,
front-positioned, is always directed at
the audience. Reverse and still clutch
eliminated. Line cord permanently at-
540
Bell and Howell Filmosound 398A
For more information circle 108 on coupon
PROJECTION ACCESSORIES
Motorized Film Viewer for editing and
pre-viewing 1 6mm films has 75-watt
lamp, f/2.8 projection lens, condenser
and 4-sized rotating prism. Brilliant
3 'A x 4 'A image. Operates auto-
matically at sound speed, or on one-
frame-at-a-time, or manually. Weight
12 lb. in carrying case. VICTOR
ANIMATOCRAPH.
For more information circle 109 on coupon
Self-contained rear-projection in nor-
mally lighted classroom or exhibition
hall. Cabinet, portable, 19" x 1 5" x
20 '/2". STROBELVISION.
For more information circle 110 on coupon
Universal Slide Changer takes cardboard,
glass and metal mounted slides, fits
the Kodak 300 and 500 projectors
and is readily adaptable to the Signet
Model 2. Molded trays hold 36
slides in any combination of mounts.
Built-in shutter in the changer darkens
screen momentarily between slides.
$11.95 with one trav; extra trays
$5.50 for 6. KODAK.'
Kodak Universal Slide Changer
For more information circle 1 1 1 on coupon
SOUND, Equipment & Accessories
Battery-powered P.A. System, 200 watt,
operates from 28-volt rechargeable
nickel cadmium battery; output power
switch range 25 to 200 watts, adapt-
ability for additional 200 watts Wt
45 lb. BOCEN.
For more information circle 112 on coupon
Classroom TV Receiver for either closed-
circuit or broadcast reception or both.
24" tube; top is 70" above floor
level; triple speakers below in 8 cu.
ft. speaker case deliver sound right,
left, center; mounted on 5" ball-
bearing casters; tamperproof controls
at front; receiver and speaker units
separable, with carrying handles.
TRANSVISION.
For more information circle 1 1 3 on coupon
Hi-Fi Components. 36-watt amplifier
Model 209; readily convertible to
stereo; acoustic level control to match
cartridge and speaker to room condi-
tions; tape and play-back pre-amp
inputs; record equalizer; $139.95.
Pre-amplifier Model 130 for stereo
and monaural records, tapes, programs;
equipped for 3- channel output.
$169.95. SCOTT.
For more information circle 114 on coupon
Hi-Fi Stereo Tape Recorder model T-
1120; dual-speed; in-line head; 360-
degree sound distribution with 2 self-
contained speakers; PA system; 50 db
isolation between stereo channels
$199.50. REVERE.
For more information circle 1 1 5 on coupon
Phone-page system, loudspeakers serve
as answering microphone, for up to
20 phone stations, answer received
privately by the original caller.
BOGEN.
For more information circle 116 on coupon
Telectro Model 1970 Two-speed tape
recorder; 5-watt; $99.50 incl. crys-
tal microphone. TELECTROSONIC.
For more information circle 117 on coupon
Transcription player - phonograph. 4-
speed, continuously variable 16-84
rpm; 1 2-watt AC; 1 2" speaker; op-
tional plug-in cartridge stereo or
monaural; plays up to 16" records;
22 lb.; "Director" Model 12V-9.
CALIFONE.
For more information circle 118 on coupon
MISCELLANEOUS
Chalk-Magnetic Easel. Steel sheet,
painted green, permits combination of
chalk-talk and magnet-held prepared
materials. Also "Texoprint" papers,
treated for chalk use. WHITNEY.
For more information circle 119 en coupon
CHART-PAK tape, transparent, can be
had in four colors, four widths plus
two "curve line," 90 cents to $1.40
per roll. Solid color tape now comes
as narrow as 1 /64th inch, in all 14
standard colors. Also a new chrome-
and-gold weather resistant tape. In
eight widths.
For more information circle 120 on coupon
Cine-Tack AV Screen. Tackboard on
one side, cork over sponge rubber
back; screen on reverse side is matte-
finished, highly reflective metal. Pivot
hinge can be locked. Tackboard choice
of colors — green, brown, gray. Four,
five, and six square feet. TECLER.
For more information circle 121 on coupon
Easel Accessories newly added to the
"Optivox" include a dual lighting fix-
ture giving a choice of 20-watt or
special black-light illumination; also
extension arms to triple the easel
width; a flannel fixture for flannel-
board presentations; a quick-change
paper pad holder and a chart fixture
assembly. There have been some price
changes in the line. ADVANCE.
For more information circle 122 on coupon
Eastern "Star" Blinds in 26 colors, hang
vertically or horizontally, S-shaped
slats assure complete blackout, DuPont
"Ludox" coating reportedly eliminates
washing. Introduced at recent NAVA
show. Also "Roll-Head" standard Ve-
netian blinds. EASTERN.
For more information circle 123 on coupon
Class-beaded Screen 40x40" in compact
metal housing, rubber-tipped to avoid
damage to furniture. $12.95. KO-
DAK.
For more information circle 124 on coupon
Front-surface Mirrors for truly sharp
rear-projection set-ups. Opaque and
transparent mirrors, available in many
thicknesses, shapes, sizes. Transparent
mirrors allow vision from darker to
lighter area, degree of transparency
can be closely controlled. SEMON
''ACHE.
For more information circle 125 on coupon
Gyroscopic Demonstration Kit, including
classroom gyroscope, manual, preci-
sion weights, viscous damper assembly,
two calibrated spring restraint assem-
blies, multi-purpose calibrated propor-
tion scale and pointer, manual turn-
table, mounting hardware. $235.
MITAC.
For more information circle 126 on coupon
Mobile Film Developing Machine. Orig-
inally CBS. Engineered for television
news film processing, develops nega-
tive or positive at speeds up to 3,000
feet per hour, built-in chemical mix-
ers, can be operated in any room hav-
ing hot and cold water. 29"x36"x
20". MPENT. $3,980.
For more information circle 127 on coupon
"Optiglow" and "Uniglow" new lentic-
ular screens meet two different room
situations, the former replaces the
Radiant "Du-AII" (nonrolling) class-
room screen for use in normally
lighted rooms; the latter gives maxi-
mum brightness and viewing angle in
darkened rooms. Both are washable,
flame and fungus proof. "Educator"
Optiglow 40x40 and 50x50; Uniglow
from 37x50 through 70x70; Vyna-
Fleet (glass beaded l now through
70x70 seamless. RADIANT.
For more information circle 128 on coupon
Plastic Lettering in numerous color sizes
and type faces; transparent; for mak-
ing overlays, titling pictures, films, etc.
$4.95 per sheet; lettering kit 95c.
PLANOSCOPE.
For more information circle 129 on coupon
Posture Chair for film inspectors using
the Foster Rewind. Adjusts to dual-
control foot-pedal (power on both
spindles); height 23 '/z to 28."
$33.20. IFB.
For more information circle 130 on coupon
Red-I-Vue Flannel Board, aluminum
framed, peg-board-perforated back
panel; 2" rim spacing makes for easy
alignment. Three by four feet, 2-sec-
tion, $70.50; other models $17.50
to $104.50. Flipchart attachment
$10; title card holders $4.50; fibre
carrying case $25; zipper-type plastic
$20; Fibrestik sheets, 13"xlO", $3.80
doz. Fibregrip card stock in 7 colors,
per 22x28" sheet $1.50. WHITNEY.
For more information circle 131 on coupon
Saranspun is the mill name for a new,
inherently and permanently flame-
proof drapery material, non-toxic, al-
lergy-free, in many colors and de-
signs, non-cracking, may be either
washed or dry-cleaned. Swatch sam-
ples available. SARAN.
For more information circle 132 on coupon
Spin-a-Test, new model HVBF, offers
30x30 dual board (flannelboard and
blackboard), and 15" spinner-pointer
attachable to either side. $22.50.
SPIN-A-TEST.
For more information circle 133 on coupon
Tuff Coat Cleaner, for film and tape,
anti-static, lubricating, non-injurious
to lacquer coating or magnetic strip-
ing. Quart $5.50. NICHOLSON.
For more information circle 134 on coupon
Two new "Tontine" fabrics join the
DuPont line of room-darkening drap-
ery and A-V shade materials. A new
stage curtain material comes in five
colors and is embossed to resemble
FREE INFORMATION
SERVICE
COUPON
To EdSc
reen
&AVCUIDE, 2000L
ncoln
Park West,
Chicago 14, III.
1 am interested in receiving
more informat
on oi
a demon- 1
stration
of the item oi
items 1 h
ave indicated by ene
'rcling 1
the cod
e numbers corresponding
with code
numbers on list- 1
ings o(
new
A-
V materials and equ
ipment in
you
r Oct.
1958 issue:
101
102
103
104
105
106
107
108
109
110
Ill
112
113
114
115
116
117
118
119
120
121
122
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126
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128
129
130
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132
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134
135
136
137
138
139
140
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235
236
237
238
239
240
Name
Organ!
Add res
cation
s .__.
or
School
IN VISUAL PRESENTATIONS
MAKi A
IMTith
OPTIV
PORTABLE EASEL
.1
The newest thing for visual aid is this lightweight, portable
Optivsx easel. 29" x 39'/2" steel board finished in "rite-
on" green, adaptable for chalk, charts, or magnets. Alumi-
num legs fold to convert from 70" floor easel to table
model. Net weight, 17 lbs. Comes with eraser, crayons,
chalk, pointer, and removable chalk tray. Only $44.95.
Carrying case and lamp fixture are extra equipment.
. and PIXMOBILE
PROJECTION TABLE
...lets you prepare your presentation in advance, roll it
in, and use it when you're ready. Sponge rubber top, 4"
swivel wheels, with brakes that hold on incline. Vibration-
less. Several models and heights. 42" toble mly $32.95.
WRITE FOR LITERATURE AND DEALER'S NAME. SOME
DEALER TERRITORIES STILL OPEN. WRITE...
THE ADVANCE FURNACE CO.
2310 EAST DOUGLAS
WICHITA, KANSAS
EdScreen & AV Guide — October, 1958
541
DONT WAIT -
TO PROLONG
THE LIFE Of
YOUR
MOVIE FILM
AU ptt
VACUUMATEI
Coronet
National Film
Board of Canada
S. V. E.
McGraw-Hill
Young America
- at no extra com to you
The Famoua
Y4CUUI114TI
FILM PROTECTIVE PROCESS
sural VAP O RATE
PROTECTS AGAINST Scratcha, Finget-
markt. Oil, Water and Climatic Change*
ONE TREATMENT LASTS
THE LIFE OF THE FILM
Brittle Film Rejuvenated
Look for Vacuumate on the Leader!
The Vacuumate Proceaa la Available to
You io Key Citiea Throughout the U.S.
Write for Information Now
Vacumnat* Corp., 446 W. 4Jrd St.. N. Y.
SCIENCE FILMSTRIPS
SINCE 1931 SINCE 1931
MADE BY TEACHERS FOR TEACHERS
BIOLOGY HEALTH Cr SAFETY
PHYSICS GENERAL SCIENCE
CHEMISTRY MICROBIOLOGY
BIKE SAFETY BUS SAFETY
NEW — Elementary Science Series In
Brilliant Spectracolor
VISUAL SCIENCES
Box 599E Suffem, New York
COMPLETELY NEW! COLOR!
Junior Travel Filmstrips
True picture stories of real children photo-
graphed on actual trips, with titles and
questions superimposed. Vocabulary frames
and current textbook and motion picture
references are included.
Trip by Ship Trip by Air Trip by Auto
Trip by Train Trip by Bus
F.arh filmstrip $4.S0
Compietr set of five $22.50
THE
SERVICE STATION
Prim-Elem. Social Studies
— An excellent accompaniment to the
Rochester Occupational Reading Series unit
on Gas Stations, published by Syracuse
University Press.
Color-Sale Only
Write for sfufl^ iiriidf\ and inevirws,
PAT DOWLINC PICTURES
1056 So. Robertson Blvd.,
Los Angeles 35, Calif.
^gl TALK rrM- T*w SCItIN
^^3 wiM f*mf «H(klf
Hfel TrrEWRITTIN MfSSA&CS
^M lADIO-MAT SLIDES
MAKE YOUR
OWN SLIDES
on your own
TYPEWRITER
by using
RADIO-MATS
Keyuiar size 3 1/4x4 or the
ioW by Audio-Visual,
Supply Dealers. For FREE
RADIO-MAT SLIDE
222 Ookrldaf Blvd.. Da\
New Duplex 2x2
'hoto & Theatre
SAMPLE write —
CO., Dept. V,
♦ono Beach. Fl"
woven fabrics. Another, available in
gray or beige, is a cyclorama material
intended for the sides and backs of
stages. Swatches and data on request.
DUPONT.
For more information circle 135 on coupon
Variagraph Lettering instrument makes
hundreds of variations in size and
type of lettering from choice of 1 30
templates. Guides hand lettering on
paper, metal or plastic plates, or for
camera- ready art work. Complete out-
fit, with 4 templates, $172.25. VAR-
IAGRAPH.
For more information circle 136 on coupon
"Vidiomastcr Wonder-Lite" screens, new
lenticular fabric, non-tearing heavy
duty vinyl, flame and fungus resistant,
pushbutton tripod mount, $44.96
(50x50"). Videomaster A screen,
glass beaded, octagon case with pat-
ented "no-rub" flat back protects
fabric. $54.50 (50x50") to $74.50
(70x70"). From franchised A-V
dealers. DA-LITE.
For more information circle 137 on coupon
Visual "Van," "Junior," and "Vanctte"
are the trade names of three models of
wheeled projector tables designed re-
spectively for motion picture and for
overhead etc. projectors. Two models
each have three carrying surfaces, the
other has two. COUSINO.
For more information circle 138 on coupon
NEW MATERIALS
KEY TO ABBREVIATIONS
mp — motion picture
fs — filmstrip
si — slide
rec — recording
LP — 33-1/3 r.p.m. microgroove record
min — minutes (running time)
fr — frames (filmstrip pictures)
si — silent
sd — sound
R — rent
b&w — black & white
col — color
Pri — Primary
Int — Intermediate
JH — Junior High
SH — Senior High
C — College
A— Adult
EDUCATION
A Design for Physical Education in the
Elementary School mp WAYNE 23min
sd col $190 b&w $105. Classroom
teacher and PE specialist collaborate
in serving four 9-10-year-old problem
children, against wide background of
physical education activities. TT A.
For more information circle 139 on coupon
Gregory Learns to Read mp WAYNE
28min sd col $235 bCrw $135. A real
teaching situation in which children
are taught to recognize, understand
and pronounce words and acquire
phonetic and other recognition skills.
TT A.
For more information circle 140 on coupon
Why the Kremlin Hates Bananas mp
ASSOCIATION 1 1 i/zmin col sd Free.
Honduras agricultural schools main-
tained by United Fruit Co. SH A.
For more information circle 141 on coupon
GUIDANCE, Vocational
Helping Hands for Julie mp ASSOCIA-
TION sd col Free, Doctors, tech-
nologists, technicians, nurses and
medical librarians rally to aid of 7-
year-old brought to a hospital with
a baffling illness. Presented by AMA,
AHA and E. R. Squibb & Sons. SH
A C.
For more information circle 142 on coupon
HEALTH, SAFETY
Healthy Families mp FA lOmin sd col
$110; b&w $60. Importance of
proper food, rest, outdoor play and
cleanliness in maintaining health told
by zoo doctor. Pri El.
For more information circle 143 on coupon
Reach for Tomorrow mp NSCCA 26Vi
min sd b&w $100; r $3.50; free for
TV. Easter Seal services for five crip-
pled children and adults, narrated by
Henry Fonda. A
For more information circle 144 on coupon
MATHEMATICS
Adventures in Number and Space mp
(series) ASSOCIATION 30min sd b&w
lease ea $150; series $1,250; r ea
$7.50 series $60. Bil Baird marion-
ettes demonstrate the principles and
application of math. How Man
Learned to Count; Quicker Than You
Think (computers); Mysterious "X"
(Algebra); What's the Angle (geom-
etry); It's All Arranged; How's
Chances (probability, statistics); Sine
Language (trigonometry); Stretching
the Imagination (topology); Careers in
Mathematics. JH SH
For more information circle 145 on coupon
MENTAL HEALTH
Bitter Welcome mp MHFB 36min sd
b&w $145. The struggle of a dis-
charged mental health patient to re-
gain his place in his community, his
job, his family. C A
For more information circle 146 on coupon
MUSIC: General
La Boheme. Two 1 2" LP COLREC Puc-
cini's opera complete in four acts.
Artists, chorus and orchestra of Naples
(San Carlo) opera. M2L 401 $7.98.
For more information circle 147 on coupon
MUSIC: Instrumental
Bach: Mass in B Minor. Two 12" LP
COLREC. Liturgical masterpiece, sung
by Peter Pears, famed English tenor,
and Lois Marshall, Canadian soprano.
Chorus and symphony orchestra. SC
6027. $7.98.
For more information circle 148 on coupon
Brahms: Quintet No. 1 in F Major Op.
88, and Quintet No. 2 in G Major
Op. 111. Budapest String Quartet.
ML 5281 $3.98.
For more information circle 149 on coupon
Stravinsky: Le Sacre du Printemps. 12"
LP COLREC New York Philharmonic,
Leonard Bernstein conducting. ML
5277 $3.98. Stereo MS 6010 $5.98.
For more information circle 150 on coupon
PRIMARY GRADE MATERIALS
Behind the Scenes at the Supermarket
mp FA lOmin sd col $110; b&w $60.
The many people and jobs necessary
to help the large supermarket serve
the community. Pri El
For more information circle 151 on coupon
A Day in the Life of Fireman Bill mp FA
lOmin sd col $110; b&w $60. The
many things a fireman must learn and
542
EdScreen & AV Guide — October, 1958
pracTrce fo do his job well. The film
emphasizes preparedness, fire preven-
tion, community responsibility. Pri El
For more information circle 1 52 on coupon
RELIGION, ETHICS
"And the Child Crew" 4 sfs CHURCH-
CRAFT sd col complete with four 1"
LP records. The story of the boyhood of
Jesus: In a New Home; On a House-
top; Up to Cod's House; In the Tem-
ple-Church. Pri. El
For more information circle 153 on coupon
Audio- visuals In Your Church (4 sfs
training kit) FAMILY sd col Consult
Family Films dealers and religious film
libraries. Titles: Why Use Audio-Vis-
uals in Your Church; How to Use
Filmstrips; How to Use Motion Pic-
tures; and How to Organize for Audio-
Visuals in Your Church. TT A
For more information circle 154 on coupon
The Christian and his Home 2 sfs
CHURCHCRAFT sd col $15 for 2 fs
and 10" LP. Christian Marriage; The
Christian Family. SH A
For more information circle 155 on coupon
Daily Christian Living for Boys and Girls
8 sfs FAMILY sd col. Two series, ea
4fs and 2 LP; per series $25.50; indiv
fs $6.50; rec $3.50. Learning to
Help at Home; Learning to Forgive;
Learning to Overcome Selfishness; Kit
II: Learning to Get Along Together;
Learning About Sharing; Getting
Others to Like You; Learning About
Friendship. El JH
For more Information circle 156 on coupon
Cod's Best Gift sfs CHURCHCRAFT 1 0"
LP col $8. Shepherds and the Wise
Men come to worship the infant Jesus,
"God's best gift" to mankind. Pri El
For more information circle 157 on coupon
Cod's Wonders (Additions to series) mp
CHURCHCRAFT lOmin sd col $100
r $5. God's Wonders in a Children's
Zoo, children feed and caress small
animals in the Brookfield Zoo; God's
Wonders in Mother's Garden, boy and
girl, helping mother tend a garden,
learn many wonderful things about
God's love and care. Pri El
For more information circle 1 58 on coupon
The Heart of the Philippines mp CON-
SERVATIVE sd col $300; r free will
offering $10 min. Missionaries con-
duct schools and evangelistic services
in Luzon village; Rogelio, young Fili-
pino, is converted and prepares for life
of Christian service.
For more information circle 1 59 on coupon
Soul Keeping 2fs (series) CHURCH-
CRAFT 10" LP guide sd col $15 (2fs
1 record). Keep Them Faithful — With
the Church, includes home visitation,
parish work; Keep Them Faithful —
With the Sunday School includes
teacher training, visitation, record
keeping, selection of teen-age and
adult materials, active cradle roll,
parental cooperation. A
For more information circle 160 on coupon
Teenage Topics for Christian Youth ( 1 2-
14 age group) 4sfs FAMILY sd col
series 4 fs 2 LP $22.50; fs ea $6.50;
rec ea $3.50. First Dates; Whom Do
I Date?; How to Act on a Date; Is it
Love? Initiatory teacher guide frames,
and follow-up discussion bands after
close of narration. JH
For more information circle 161 on coupon
Teenage Topics for Christian Youth ( 1 5-
17 age group) 4sfs FAMILY sd col
series (4fs 2 LP) $22.50; fs ea $6.50;
rec ea $3.50. Going Steady (54fr);
Falling in Love (51frl; Conduct on a
Date (49fr); When Should I Marry?
(45fr) . Introductory guide frames and
follow-up narrative discussion bands.
SH A
For more information circle 162 on coupon
SCIENCE: Biology
The Dinosaur Age mp FA 13min sd col
$140; b&w $70. Museum paleontolo-
gists unearth the fossil remains of the
giant reptile and reconstruct its skele-
ton. JH SH C A
For more information circle 163 on coupon
SOCIAL STUDIES: General
1104 Sutton Road mp CHAMPAPE 30
min sd col free. Documentary news-
reel treatment of a panel discussion of
various viewpoints on productivity.
Does not plug sponsor or his product.
Panel discussion trailer included on re-
quest. SH A C
For more information circle 164 on coupon
Government & National Understanding
Stars and Stripes on Display mp INDI-
ANA 14min sd col. Proper method of
displaying and paying respect to the
flag. Pri-A
For more information circle 165 on coupon
SOCIAL STUDIES: Government
Congress and its Members fs NYTIMES
55 fr si b&w $2.50. Congressional
responsibility, the law-making process,
characteristic daily activity of a con-
gressman, issues that will face the new
Congress. JH SH
For more information circle 166 on coupon
SOCIAL STUDIES: Social Problems
Listening Library rec LIBRAPHONE
16% rpm 12" play nearly an hour per
side. Individual "books" $1 1.95. (2
discs) to $15.95 (6 discs). Series in-
clude: Classical- Inspirational (Shiel,
Peale, Graham, etc.); Juvenile (Robin
Hood, Tom Sawyer and 10 more);
Popular Stories (Conrad, Conan-Doyle,
Maugham, etc.) .
For more information circle 167 on coupon
NEW PUBLICATIONS
America, the Beautiful poster 1 7x22"
with 51 full-color photos representing
all states, list of capitals, largest cities,
population, size, state flower. Single
copies 25c. SAWYER.
For more information circle 168 on coupon
Audio-Visual Notes from Kodak 8pp 3x
yearly free to "administrators, lead-
ers or opinion formers in education,
business, and industry." Carries with
it also other A-V publications from
Kodak.
For more information circle 169 on coupon
Audio-Visual Program Aids for the Jew-
ish Festivals AAJE 80pp $1.25.
For more information circle 170 on coupon
Books, Technical Literature. Catalog of
69 publications on motion pictures and
television. Free CAMERA EQUIP-
MENT.
For more information circle 171 on coupon
Broadman Press Trade Catalog, 64pp,
lists also 25 mp, 50fs, 8 maps.
For more information circle 172 on coupon
THROW AWAY THAT
MESSY FILM CEMENT-
BOTTLE AND BRUSH!!
USE
NEW
Cleaner, Faster
Splices — always
the right amount
of fresh cement
on each splice!
Makes a sp/ice in
less than 2
seconds in
any
climale
AT
YOUR
DEALER
OR ORDER
DIRECT
FROM OUR
LABORATORIES
Price ^1
Postpaid
FISHER MFG. CO., Mfg. Chemists
1 1 85 Mt. Read Blvd., Rochester 6, N. Y.
FILMS OF THE NATIONS
Presents
THE FUTURE
IS NOW
16mm Sd. b&w
2 reels, $85.00
A preview of some of the fantastic
developments which lie ahead. Peace-
ful applications of the atom — taking
pictures in color on tape and show
them through your TV set — the
kitchen of tomorrow — automation
and other inventions about to be
released.
Request previeu' print and free catalog
FILMS OF THE NATIONS
62 W. 45th St., New York 36, N. Y.
Telephone MUrray Hill 2-0040
'>H.MJ-IBRAHy*'
MUSICAL
CLASSICS
STEPHEN FOSTER MELODIES
Filmed against iavisii settings of tlie Old
South. Old Black Joe, Camploi™ Races.
Swanee River and otiiers.
ALLEGRETTO , ,
A cllarming interpretation of four musical
compositions whose themes are talten from
nature.
SQUARE DANCE MEDLEY
Featuring Tiny Clark and the Cactus
Cowboy Band. Ideal entertainment and
suitable for learning how to snuare
dance. ISMM Sonnd. . .$25.00 mch ^
Send For 11*58 Catalog
SELECT FILM LIBRARY
138 East 44 St., N. Y. 17, N. Y.
EdScreen & AV Guide
October. 1958
543
Catalog of 100 new "major" shorts.
NTA's new non-theatrical department,
headed by Milton J. Salzburg, offers
Crantland Rice Sportlights, cartoons,
musicals, color and bCrw, for outright
sale.
For more information circle 173 on coupon
Educational Television Program Survey
No. 581. Annual survey shows 27 ed-
ucational stations on air as compared
with 21 last year. ETRC.
For more information circle 174 on coupon
Films and Filmstrips on Archeology, I 1 pp
annotated list of 130 items, with
sources. EFLA $1 .
For more information circle 175 on coupon
Film-Filmstrip Catalog. Canadian distri-
bution for 1 5 independent producers;
more than 200 films and a very large
list of filmstrips. Margery Weiss, Box
3040, Ottawa 3, Canada.
For more information circle 176 on coupon
Foundation for Effective Audio-Visual
Projection 19pp binder-punched. Good
practical guide on light control, seat-
ing, screens, image sizes, brightness,
etc. EK free.
For more information circle 177 on coupon
Grand Opera Films. 1958 Catalog. Select
Film Library.
For more information circle 178 on coupon
flow to Teach Shut-in Students by Tele-
phone. Second ed. Sept. 1958; 24pp.
"Audio-visual equipment and material
— films, slides, charts, graphs, maps,
etc. — should also be brought to the
child." Free. EXECUTONE.
For more information circle 179 on coupon
Language Training Aids — new catalog
of realia includes records, tape, slides,
filmstrips, flash cards and equipment
for classroom and laboratory.
For more information circle 180 on coupon
Instructional Materials 1958-9. Catalog
of more than 700 filmstrips in 1 5 cur-
riculum areas. 24pp. Free. JAM
For more information circle 181 on coupon
Magnetic Sound Recording for 1 6mm
Motion Pictures. 68pp, covers all fac-
ets of preparing magnetic sound-on-
film movies. 50c. KODAK.
For more information circle 182 on coupon
A ne'w- source of
educational motion pictures from
I,
TlOA^ERVI^
Over 1,000
educational television programs
now available for classroom use.
Complete descriptions of all
programs available upon request.
Write to:
EHIt
FILM SERVICE
INDIANA UNIVERSITY
audiovisual center
Bloomington, Indiana
Peg-Board Display. Detailed plan for
school-made unit, 2'6x7'0 self-stand-
ing; folds for carrying or "tent" stand-
ing on table top. Free. MASONITE.
For more information circle 183 on coupon
Pentron Hi-Fi Stereo Tape Recorder
literature and brochure on tape com-
ponents for custom installation. Pen-
tron, Inc.
For more information circle 184 on coupon
Photography In Your Future. A. L. Ter-
Louw. Applications in science, engi-
neering, industry, commerce, journal-
ism. 6pp. Free. Eastman Kodak Co.,
Sales Service Division, Rochester, N. Y.
Planning Schools for Use of A-V Mate-
rials I: Classrooms 3rd edition rev.
March 1958. DAVl 64pp $1.50.
For more information circle 185 on coupon
See . . . Klear Mr. Businessman. Motion
picture and filmstrip rental catalog 56
pp. Audio-Visual Center, The City
College, 17 Lexington Ave., N. Y. 10.
Free.
Selected Motion Pictures 1958-9. Cata-
log of free and rental films. 40pp.
Free. ASSOCIATION.
For more information circle 186 on coupon
Stansi Apparatus to Fit the Experiment
86 pages. Laboratory and demonstra-
tion equipment for chemistry, physics,
biology, and general science.
For more information circle 187 on coupon
Stansi Science Apparatus for Elementary
Schools 8 pages.
For more information circle 188 on coupon
Sterling-Movies U.S.A. Catalog of 31 free
films. 43 W. 61st St., N. Y. 23.
"Visualization Made Easier" 32pp, free,
CHARTPAK. Practical directions for
"tape" drafting and layout, transpar-
encies, presentations.
For more information circle 189 on coupon
What Closed Circuit Television Means
to You. Description of elements
needed and application in school, in-
dustry, church, hospital. 16pp. Free.
Blonder-Tongue Laboratories.
For more information circle 190 on coupon
H. W. Wilson Educational Film Guide
1957 Supplement plus 5-year Revised
Cumulation to appear this Fall, $10.
For more information circle 191 on coupon
World's Largest Collection of Authentic
Folk Music on LP Records Catalog
32pp. Free. FOLKWAYS.
For more information circle 192 on coupon
Young America Filmstrips Designed for
Your Classrooms, 28 pages.
For more information circle 193 on coupon
Your Audio Visual Handbook, 34pp spi-
ral bound, new edition 1958. Features
many "helps" on equipment operation,
film care, threading diagrams, etc.
Audio-Visual Coordinators Assn. of
Minnesota. 50 cents.
For more information circle 194 on coupon
NEWS
IN THE
CLASSIFIED
THE CHRISTMAS STORY. 34 Beautiful full
color 2x2 Art slides from paintings in The
National Gallery, with an easy reading script
commentary for a memorable Christmas Gift or
Show, $12.50 parcel post paid. ARTCO, Box
455, E. Van Nuys, California.
TRADE
Who Owns the Oldest Victors?
The Victor Animafograph Corpora-
tion wishes to locate the ten oldest
Victor 16mm sound on film projectors
still in use, and will exchange them for
the latest model at no cost to the owners
of the veteran units. The offer is made
in connection with Victor's observance
of the 25th anniversary of its introduc-
tion of the first such projector, in 1933.
Other "firsts" claimed by Victor in-
clude the initial 16mm camera and
projector (1923), and the first sound-
on-disc 16mm projector (1931). From
now until December 31, 1958, the
ten oldest projectors, as determined by
factory manufacturing records, will be
exchanged for new machines.
RCA Develops Portable
Color TV System
Laboratory developments have been
completed, according to Dr. V. K. Zwory-
kin, for a fully transistorized portable
color television system using so little
power that it can be operated from
automobile-type storage batteries. Con-
tained in two compact units, weighing
a total of only 65 pounds, the laboratory
model uses less power than the sealed-
beam headlights of an auto. The system
is designed for closed-circuit applica-
tions in education, industry, defense and
research. Some of its components, how-
ever, are not yet commercially available.
The performance of this experimental
transistorized system compares with that
of equipment employing the half-inch
Vidicon and vacuum tube circuits. The
20-pound camera employs three develop-
mental RCA half-inch Vidicon pickup
tubes, and will permit the use of stand-
ard 8mm motion picture type lenses.
Teachers' Guide On
"Bold Journey"
The "Bold Journey" television series,
broadcast over ABC and sponsored by
the Ralston Purina Company, aims at
a school as well as family audience.
Teachers' guides, prepared with the as-
sistance of Dr. Irene Cypher, Associate
Professor of Education at New York
University and editor of the Filmstrip
Department of this magazine, are avail-
able free from either the network or
the sponsor. The guides provide a
synopsis of the film, suggestions for
classroom discussion both before and
after the telecast, a glossary and biblio-
graphy. The sponsor's pitch is limited
It is Unique in the field of
Do- It- Yourself Transparencies
TRANSPRO TECHNIQUE
(with Die Educational IT Kit)
See your Dealer or direct inquiries to
Tianspro Technique, Box 1144, Des
Moines 1 1, Iowa.
544
to a quite relevant, small, boxed, nutri-
tion quiz.
Alaska, New Zealand and the Congo
served as locales of the September pro-
grams, and the September 22 program
included a salute to the teachers who
used this program last spring, and espe-
cially to the 31 such teachers who
received travel tour awards from the
sponsor.
The guides and other particulars may
be had from the Ralston TV- Education
Department, Post Office Box 339, New
York 19, N. Y.
Victor Adds Distributors
The Victor Animatograph Corporation
is supplementing its A-V dealer distribu-
tion network by the appointment of three
major photographic equipment distribu-
tors to service territories outside those
served by the exclusive A-V distributors.
The new channels are Eastern Photo
Supply, Raygram Corporation and Horn-
stein Photo Sales.
L. A. Schools Buy
200 Record Players
The city school board recently pur-
chased 200 variable speed transcription
players, in natural finish hardwood cases,
from Audiotronics Corporation. These
are 4-speed, variable control units, with
detachable speaker enclosure and cover.
Photokina — Cologne
The annual "Photokina" international
photographic and cine exposition takes
place this year at Cologne, West Ger-
many, with over 500 exhibitors, of
which 44 will be from the U.S.A. The
dates; Sept. 27 to October 5.
Physical Science Films from MIT
Eight science teaching films have been
completed in the program of the Physi-
cal Science Study Committee at the
Massachusetts Institute of Technology,
and "good progress" is being made on
20 others by Stephen White and the
film group. None of the films have been
used as yet, but it is expected that they
will be tested soon in as many as 30
of the 200 schools offering the new
science courses experimentally this year.
Report on Edinburgh
Ralph Creer, head of the motion pic-
ture department of the American Medi-
cal Association, brought back a report
from the Edinburgh Film Festival that
should be heeded by American film pro-
ducers who enter their product at this
international show. According to Creer,
only 35mm prints are shown in the big
public theatre sessions, the backbone of
the festival. The 16mm prints are shown
only in special screening rooms accom-
modating not over 140 people.
ART COUNCIL AIDS
duces exceptional 2x2 Kodachrome
I slide series with written commentary.
FOREIGN POSTERS • PRIMITIVE ART
CHILDREN'S ART • DES4GN ELEMENTS
MODERN JEWELRY • HISTORIC TEXTILES
[JAPANESE MASKS, PRINTS, TOYS
Write for free illustrated 1957 cotolog
O. BOX 641. BEVERLY HILLS
CALIFORNIA
HERE IS YOUR KEY TO THE AUDIO
VISUAL RELEASES OF 1957-1958
The BLUE BOOK of
Audio-Visual Materials
sWdes
tccot
s\t\V*
d\ti9*
the ONLY source-book that completely correlates
all four principal types of instructional materials
Costs Only $1.00
The new BLUE BOOK lists all these major types of teaching
aids under the same subject heads. The listings include:
title, type of material, length, silent or sound, color or black
and white, television clearance, sale and/or rental price,
primary source of distribution, release date, content descrip-
tion, and recommended age level.
For more than 30 years the BLUE BOOK has been the desk-
top reference and work-book of leading audio-visual educa-
tion administrators. Its first 28 editions, revised annually,
were cumulative, those following list only the new releases
of their year. This year, again, the Blue Book issue lists,
classifies and indexes the new offerings released during the
past academic year. Every subscriber gets the BLUE BOOK —
and a great many extra copies are sold for all-year reference
use in film and other libraries. A-V administration offices,
research and production centers, in short — everywhere that
accurate release data is needed quickly, handily, constantly!
This makes the annual BLUE BOOK issue a doubly useful
one for our subscribers — and, consequently, for our ADVER-
TISERS.
Fill Out and Mail This Coupon
EDUCATIONAL SCREEN & AUDIO-VISUAL GUIDE Special Offer 8/58
2000 N. Lincoln Park West, Chicago 14, III. (Date of publication)
Please enter my order for the BLUE BOOK OF AUDIO-VISUAL MATERIALS
as checked below:
-Copies of 1958 Issue @ $1.00*
-Copies of 1956 Issue @ $1.00*
-Copies of 1957 Issue @ $1.00*
-Copies of 1955 Issue @ $1.00*
-Copies of 29th Edition (1954) @ $1 .00*
-Copies of 28th (Cumulative) Issue @ $2.00*
-Copies of Combination Offer: One each of all six of the above for
only $5.00*— a $7.00 value.
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City & Zone
□ Check here if you wfish to pay later.
* I We pay postage if remittance accompanies order.
□ Check here if you are interested in bulk rates.
. State-
EdScreen & AV Guide — October, 1958
545
DIRECTORY OF LISTED SOURCES
AAJE — American Association for Jewish Edu-
cation. 1261 Broadway, N. Y. 1.
ADVANCE Furnace Co., 2300 E. Douglas Ave.,
Wichita, Kans.
ANSCO, Binghampton, N. Y.
ASSN. — Association Films Inc., 347 Madison
Ave., New York 17.
BELL & HOWELL Co., 7100 McCormick Rd.,
Chicago 45.
BOGEN — David Bogen Co., Div. of The Sieg-
ler Corp., Paramus, N. J.
BOLEX — Paillard, Inc., 100 Sixth Ave., New
York 13, N. Y.
BROADMAN Press, 127 Ninth Ave., N., Nash-
ville 3.
CALIFONE Corp., 1041 N. Sycamore Ave.,
Hollywood 38.
CAMERA EQUIPMENT Co., Inc., 315 W. 43
St., New York 36.
CHAMPAPE — Champion Paper and Fibre Co.,
Dept. of Public Relations, Hamilton, Ohio.
CHARTPAK, Inc., Leeds, Mass.
CH-CRAFT — Church-Craft Pictures, 3312 Lin-
dell Blvd., St. Louis 3.
COLREC: COLUMBIA RECORDS, 799 Seventh
Ave., New York 19.
CONSERVATIVE Baptist Foreign Mission So-
ciety, 353 Wellington Ave., Chicago 14, III.
COUSINO, Inc., 2107 Ashland Ave., Toledo 2,
Ohio.
DA-LITE Screen Co., Inc., Warsaw, Ind.
DAVI — Department of Audio Visual Instruc-
tion, NEA, 1201 N. Sixteenth St., N.W.,
Washington 6, D. C.
DuPONT — E. I. DuPont de Nemours & Co.,
Advertising Dept., Motion Picture Div., Wil-
mington 98, Del.
EASTERN — Eastern Products Corp., 1601 Wi-
comico St., Baltimore 30, Md.
EFLA — Educational Film Library Association,
257 W. 57th St., N. Y. 19.
EK: Eastern Kodak Co., Audio-Visual Service,
Rochester 4, N. Y.
ELGEET Optical Co., Rochester, N. Y.
ETRC — Educational Television & Radio Cen-
ter, 2320 Washtenaw Ave Ann Arbor, Mich.
EXECUTONE, Inc., Special Education Division,
415 Lexington Ave., New York 17, N. Y.
FA: Film Associates of California, 10521 Santa
Monica Blvd., Los Angeles 25.
FAMILY Films, Inc., 5823 Santa Monica Blvd.,
Hollywood 38.
FEDOR — Ferenz Fedor, Photographer, Box
7-7, Westport, Conn.
FOLKWAYS Records and Service Corp., 1 1 7
W. 46 St., New York 36.
IFB: International Film Bureau Inc., 57 E.
Jackson Blvd., Chicago 4.
INDIANA University, Audio-Visual Center,
Bloomington.
JAM Handy Organization, 2821 E. Grand Blvd.,
Detroit 1 1.
KLING Photo Corp., 257 Fourth Ave., New
York 10, N. Y.
KODAK — Eastman Kodak Co., Motion Picture
Div., Rochester, N. Y.
LIBRAPHONE, Inc., 550 Fifth Ave., New York
36.
LTA; Language Training Aids, 12101 Valley-
wood Drive, Silver Springs, Md.
MH: McGraw-Hill Book Co., 330 W. 42 St.,
New York 36.
MHFB: Mental Health Film Board, Film Service
Department, 13 E. 37 St., New York 16.
MASON ITE Corporation, 111 W. Washington
St., Chicago 2, III.
MINNESOTA, University of, Audio-Visual Edu-
cation Service, Minneapolis 14.
MITAC (Mass. Inst, of Tech — AC Spark-
plug I AC Sparkplug, Electronics Division,
General Motors, Flint 2, Mich.
MPENT: Motion Picture Enterprises, Inc., Tar-
rytown 83, N. Y.
NICHOLSON Products Co., 3403 Cahuenga
Blvd., Los Angeles 28, Calif.
NSCCA — National Society for Crippled Chil-
dren and Adults, 1 1 S. LaSalle St., Chicago
3, III.
NTA — National Telefilm Associates, Coliseum
Tower, 10 Columbus Circle, New York 19,
N. Y.
NVTIMES, Office of Educational Activities, 229
West 43rd St., New York 36.
PENTRON, Inc., 788 S. Tripp Ave., Chicago
24, 111.
PLANOSCOPE Corp.,
York 17.
RADIANT Mfg. Corp.,
REVERE Camera Co.,
16.
SAFE-LOCK Inc., Hialeah, Florida.
SARAN Yarns Co., Odenton, Md.
SAWYER — Sawyer's Inc., POB 490, Portland
7, Ore.
SCOTT, H. H. Scott, Inc., Dept. P, 1 1 1 Powder-
mill Road, Maynard, Mass.
SELECT Film Library, 138 E. 44th St., New
York 17, N. Y.
SEMON BACHE & Co., Greenwich & Morton
Sts., New York 14, N. Y.
SPIN-A-TEST, POB 241, Hermosa Beach, Cal
STANSI Scientific Co., 1231 N. Honore St.,
Chicago 22.
STROBELVISION — Mr. Sherb Stroebel, 917 E.
Meadow Place, Milwaukee 17, Wise.
TECLER Aluminum Corporation, 1250 Mercer
St., Seattle 9, Wash.
TELECTROSONIC Corp., 35-16 37 St., Long
lsl.--d City, N. Y.
TRANSVISION Inc., New Rochelle, N. Y.
VARIGRAPH, Madison 1, Wise.
VICTOR Animatograph Corp., Division of The
K;>lart Co., Inc., Plainville Conn.
W/.iNE State University, Audio-Visual Ma-
terials Consultation Bureau, Detroit 2.
WHITNEY — L. A. Whitney Associates, Box
22, Trumbull, Conn.
WILSON, H. W., Co., 950 University Ave-
nue, New York 52.
WOLLENSAK Optical Co., 320 E. 21 St., Chi-
cago 1 6.
YOUNG AMERICA FILMS: see MH.
551 Fifth Ave., New
Box 5640, Chicago 80.
320 E. 21st St., Chicago
ADVERTISED IN THIS ISSUE
( I )
( 2 I
I 3 I
( 4 )
( 5 I
( 6 I
( 7 I
( 8 )
( 9 I
(101
(11)
(121
(13)
(14)
(151
(16)
(171
(IS)
(19)
(20)
(211
(22)
(23)
(24)
(25)
Advance Furnace Co., The — Optivox
portable ease; Pixmobile projection table,
page 541
Allied Radio — everything in electronics,
page 534
American Bible Society — films, film-
strips, slides, posters, page 538
American Optical Co. — AO Spencer
opaque projector, page 533.
Apex Permanent Crayon Co. — perma-
pex crayons, page 530
Art Council Aids — Kodachrome slide
series, page 545
Audiofile — library of recordings ap-
praisal service, page 534
Audio-Master Corp. — record and tran-
scription players, page 534
Bailey Films, Inc. — "Russian Life
Today," film, page 529
Bell & Howell Co. — 16mm Filmosound
projectors, page 522
Califone Corp. — phonographs, players,
sound systems, page 534
Camera Mart Co. — Camart Baby Dolly,
page 528
Churchill-Wexler Productions — educa-
tional films, page 526
Colburn Laboratory, George W. — service
to producers of motion-pictures, slides,
slidefilms, page 532
Contemporary Films — "Ink and Rice
Paper," film, page 530
Coronet Film^ — "The Vikings" and
other films, page 503
Da-Lite Co. — Videomaster projection
screens, page 499
Dowling Pictures, Pat — "The Service
Station," film, page 542
Eastman Kodak Co. — 16mm Pageant
Projector, page 515
Educational & Recreational Guides, Inc.
— photoplay filmstrips and study guides,
page 531
Emde Products — slide binding materials,
page 500
Fiberbilt Case Co. — film shipping
cases, page 528
Films of the Nations — films, "Aqua
Babes," page 530; "The Future is NOW,"
page 543
Fisher Mfg. Co. — Ethyloid film cement,
page 543
Forse Mfg. Co. — darkening shades and
draperies, page 508
1261
(271
(281
(291
(30)
1311
(32)
(331
(341
(35)
(36)
(37)
(381
(39)
(40)
(41 I
(42)
(43)
(44)
(451
(46)
(471
(48)
(49)
(50)
151)
(52)
Genarco, Inc. — Model 6800 electric
slide changer, page 538
Graflex, SVE — School Master and Ampro
Super Stylist projectors, page 511
Grover-Jennings Productions, Inc. — "The
Christmas Deer," film, page 538
Harwald Co., The — Movie-Mtte, 16mm
sound projector, page 502
Hunter-Douglas Aluminum Co. — Flexa-
lum A-V blinds, page 501
Indiana University — educational film
service, page 544
Industrial Exhibitions, Inc. — NVPA
Exhibition, page 539
Keystone View Co. — supplementary
test^, page 527
Levolor Lorentzen Co. — A-V darken-
ing blinds, page 505
Long Filmstrip Service — color film-
strips, page 542
Manhattan Color Laboratory — color
filmstrip service, page 532
National Cinema Service — 16mm sound
supplies, page 538
North American Philips Co. — Noreico
tape recorder, page 535
Peerless Film Processing Co. — film
reconditioning, page 502
Plastic Products, Inc. — Lux-out dim-
out draperies, page 529
Radiant Mfg. Co. — Radiant Lenticular
Screens, page 509
Radio-Mat Slide Co. — slide mats, page
542
Rapid Film Technique — film rejuvena-
tion, page 538
Select Film Library — educational films,
page 543
Sylvania Electric Products — Blue Top
projection lamps, page 537
Technical Services, Inc. — Teclite sound
projector, page 507
Transpro Technique — kit for mending
transparencies, page 544
Vacuumate Corp. — film protective
process, page 542
Victor Animatograph — 16mm sound
projectors, back cover
Viewlex Co. — still projectors, inside
front cover
Visual Sciences — educational filmstrips,
page 542
Webster Electric — 310 Ekotape with
A-V Control Center, page 504
BOOKLET REQUEST COUPON
To EdSCREEN & AVCUIOE, 2000 Lincoln Park West BIdg., Chicago 14, III.
Send me booklets offered by the following advertisers in this October issue.
The numbers of the advertisers are listed as follows:
NAME (prinD-
ADDRESS
TRADE DIRECTORY FOR THE AUDIO -VISUAL FIELD
KEY: (PI — producers, importers. (M) — manufacturers. (D) — dealers, distributors, film rental libraries, protection services.
Where o primary source also offers direct rental services, the double symbol (PD) appears.
FILMS
FILMSTRIPS
PRODUCTION EQUIPMENT
Association Films, Inc. (PD)
Headquarters;
i'il Madison Ave., N. Y. 17, N. Y
Regional Libraries:
Brood at Elm, Ridgefield, N. )
561 Hillgrove Ave., La Grange, III.
799 Stevenson St., San Francisco, Cal.
1108 jQclcson St., Dallas 2, Tex.
Australian News and Information Bureau (PD)
636 Fifth Ave., New York 20, N. Y.
Bailey Films, Inc. (PD)
6509 De Longpre Ave., Hollywood 28, Col.
Bray Studios, Inc. (PD)
729 Seventh Ave., New York 19, N. Y.
Broadman Films (PD)
127 Ninth Ave., North, Nashville 3, Tenn.
Business Education Films (PD)
4607 )6th Ave., Brooklyn 19, N. Y.
Coronet Instructional Films (P)
Coronet Bldg., Chicago I, III
Oowling — Pat Dowling Pictures (PD)
1056 S. Robertson Blvd., Los Angeles 35, Coi
Ideal Pictures, Inc. (D)
flome Office:
58 E. South Water St., Chicogo 1, III.
Branch Exchanges:
2161 Shottuck Ave., Berkeley 4, Cal.
4336 W. Sunset Blvd., Los Angeles 29, Cal.
714 - 18th Street, Denver 2, Colo.
1331 N. Miomi. Miami 32, Flo.
52 Auburn Ave., N.E., Atlonto 3, Go.
58 E. South Woter St., Chicago I, III.
1108 High St., Des Moines, la.
422 W. Liberty St., Louisville 2, Ky.
1303 Prytania Street, New Orleans 13, La.
102 W. 25fh St., Boltimore 18, Md.
•40 Melrose St., Boston 16, Moss.
13400 W. McNichols, Detroit 35, Mich.
1915 Chicago Ave., Minneapolis 4, Minn.
1402 Locust St., Kansas City 6, Mo.
3743 Grovois, St. Louis 16, Mo.
155S Main St., Buffalo 9, N. Y.
233-9 W 42nd St., New York 36, N. Y.
1810 E. 12th St., Cleveland 14, Ohio
West Penn Bldg., 1 1 4 Wood St., Pittsburgh,
Pa.
1201 S.W. Morrison, Portland, Ore.
18 So. Thrid St., Memphis 3, Tenn.
1205 Commerce St., Dallos, Tex.
54 Orpheum Ave., Salt Lake City, Utah
219 E. Main St.. Richmond 19, Vo.
1370 S. Beretonio St., Honolulu, T.H.
International Film Bureau (PD)
57 E. Jackson Blvd, Chicogo 4, lli
Knowledge Builders (Classroom Films) (PD)
Visual Education Center Bldg.,
Fioral Park, N. Y.
United World Films, Inc. (PD)
1445 ark Ave., New York 29, N. Y.
542 S Dearborn St., Chicago 5, III.
6610 Meirose Ave., Los Angeles 38, Cal
287 Techwood Dr., NW, Atlanta, Go.
2227 Bryon St., Dallas, Tex.
5023 N. E, Sandy Blvd., Portland 13, Ore
I Jl 1 N. E. Boyshore Dr., Miomi, Flo.
For information about Trade Directory
advertising rates, write EDUCA-
TIONAL SCREEN & AUDIO-VISUAL
GUIDE, 2000 Lincoln Park West
Bldg., Chicago 14, III.
Children's Reading Service
1078 St. John's Place, Brooklyn 13, N. Y.
Filmack Studios
1329 South Wabash, Chicago 5, III.
630 Ninth Avenue, New York, N. Y.
Enrichment Materials Inc. (PD>
246 Fifth Ave., New York 1, N. Y.
Society for Visual Education (PD
1345 Diversey Parkway, Chicago 14
Teaching Aids Service, Inc. (PD)
Lowell Ave. & Cherry Lane, Floral Park, N.Y.
31 Union Square West, New York 3
FILMSTRIP, SLIDE & OPAQUE PROJECTORS
Graflex, Inc. (Ml
(SVE Equipment)
Rochester 3, New York
VIewlex, Incorporated (Mi
35-01 Queens Blvd., Long Island City, N. Y
SLIDES
Kev: Kodochrome 2x2. .^Va x 41/^ or lorgor
Filmack Studios IP-2 and 4)
1329 South Wabash, Chicago 5, III.
630 Ninth Avenue, New York, N. Y.
Keystone View Co.
Meodville, Pa.
iPD-4
GLOBES — Geographical
Denoyer-Geppert Company (PD)
5235 Ravenswood Ave., Chicago 40, III.
BIOLOGICAL MODELS & CHARTS
Denoyer*Geppert Company
5235 Ravenswood Ave., Chicago 40, III
LABORATORY SERVICES
Capital Film Service
224 Abbott Road, East Lansing, Mich.
24-hour service on black-and-white and Ansco
Geo. W. Colburn, Inc.
164 N. Wockcr Drive, Chicago 6, III.
MAPS — Geographical, Historical
Denoyer-Geppert Company
5235 Ravenswood Ave., Chicago 40, III.
MICROSCOPES & SLIDES
Denoyer-Geppert Company
5235 Ravenswood Ave., Chicago 40, III.
MOTION PICTURE PROIECTORS & SUPPLIES
Graflex, Inc. (Ml
(Ampro Equipment)
Rochester 3, N. Y.
Bell & Howell Co. IM>
7117 McCormick Rood, Chicago 45, III.
Compco Corporation (M)
1800 N. Spaulding Ave., Chicago 47, lli.
Eastman Kodak Company (Ml
Rochester 4, New York
Victor Division, Kalart Co. (M)
Plainville, Conn.
Camera Equipment Co. (MD)
315 W. 43rd St., New York 36, N. Y.
Camera Mart (MO)
1845 Broodwoy, New York 23, N. Y.
Flormon b Bobb (MDI
68 W 45th St., New York 36, N. Y.
S.O.S. Cinema Supply Corp. (MD^
602 W. 52nd St., New York 19, N.Y.
6331 Hollywood Blvd., Hollywood 28, Col.
RECORDS
Children's Reading Service
1078 St. John's Place, Brooklyn 13, N.Y.
Enrichment Materials Inc. (PDI
246 Fifth Ave., New York I, N. Y.
RECORDERS — PLAYERS
Allied Rodio Corporation IMO>
100 N. Western Ave., Chicago 80, III.
Graflex, Inc. (Ml
(Ampro Equipment)
Rochester 3, N. Y.
SCREENS
Radiant Monufocturing Co.
8220 No. Austin Ave., Morton Grove, III.
SOUND SYSTEMS
Allied Radio Corporation (MDI
100 N. Western Ave., Chicago 80, III.
DuKone Corporation (M>
St. Charles, Illinois
SOUND SLIDE PROIECTORS
OuKane Corporation
St. Charles. Illinois
(M)
Local AV Dealers
Illinois
AMERICAN FILM REGISTRY
1018 S. WABASH AVE.
Chicago 5, 111.
New Jersey
L. KALTMAN & SON, INC.
287 Woshington Street, Newark, N. J.
Ohio
M. H. MARTIN COMPANY
1118 Lincoln Way E., Massillon, Ohio
fl^lNER WORKMANSHIP MEANS
W]__ LONGER PROJECTOR LIFE
operation of projector mechanisms in "run-in" cabinet is one of
many quality controls that assures long life of Victor projectors.
Victor sets highest standards for projector quality
Victor 16mra sound projectors have justly
earned a reputation for turning in extra years
of trouble-free service. Just take a look at any
new Victor to see why — and you'll find the
answer in quality workmanship and materials
that meet the most rigid specifications.
For example, every projector mechanism is
operated continually for 6 hours to check
performance before complete assembly. Each
amplifier is fully tested with a battery of
electronic instruments. Sapphire-tipped film
shuttles are individually inspected under high
magnification. Measurements of light output
and movement of film over sound drum are
made for eve^y projector to assure brightest
pictures and clearest sound.
This kind of attention to detail has always
paid off in greater de^ndability and lower
maintenance costs with -Victor projectors. So
compare workmanship Tsefore you order your
next projector — and you'll be sure to
sj>ecify Victor.
NEW VICTORS
FOR OLD — FREE
We wish to obtain the ten oldest Victor
soundon-film projectors still in use — and
offer to exchange them for brand-new Victor
Assembly 10 models at absolutely no cost. If
you believe that your Victor qualifies, simply
fill out coupon and mail before this offer
expires on December 31, 1958.
MAIL BEFORE DEC. 31, 1958
Victor Animatograph Corporation • Division of Kalart • Plainville, Conn.
I believe that the following Victor soundon-film projector is one of the
10 oldest still in use: ES-2
Model Serial No
Name
Position
Address
City Zone State
EDUCATIONAL
T
& AUDIO-VISUAL GUIDE
NOVEMBER, 1958
BRETT HAp.
VOL. 37, NO. n //'
IMPROVING LANGUAGE TEACHING
AN ADMINISTRATOR LOOKS AT AUDIOVISUAL
GIVE YOUR PICTURES A LIFT!
ROTO-SLAP BOARDS FOR CLASSROOM 3-D
A scene from the cartoon film "The History of the Cinema,"
produced by Halas & Batchelor, Ltd.; Brandon Films, Inc.
•^^^
/^ji
How to
convert al
schoolrooms
for
audio-visual
instruction
with
LEVOLOR
A-V
BLINDS!
Any or all schoolrooms, no matter when they were built, can be converted for all Audio-Visual
teaching by the simple and inexpensive installation of Levolor Audio-Visual Venetian Blinds.
Full and positive control as low as zero footcandle is possible-quickly and easily. For full details
write to Audio-Visual Dept., Levolor-Lorentzen, Inc., 720 Monroe Street, Hoboken, N.J.
Be sure to specify
The Scientifically Developed Audio-Visual Blind
COpyniGHT: LEVOUOR LORENTZEN. INC.
in a Classroo ^^^ ^ ^^^
^^^ .... ,hPre-s no t'ne'^.„ ..^ ae-
,^n 1750-wo« '"° ..r -emote control ^^
^:V,nd°TaWe-«P-
I •■ ^ finer c\ai»ro*^\"'
;^\
backbone of Audio Visual Programs
EIUFUXAMPRO SUPER SIYUSIPRaJECIOR!!
Designed for heavy usage. Super Stylist 16nim. sound Projectors
have long been the major unit around which audio-visual programs
are planned. These projectors are completely flexible — have both
sound and silent speeds. They are easy to thread. Their triple-claw
movement engages three film sprocket holes simultaneously per-
mitting damaged film to go through easily and smoothly. Film gate
and optics are easily accessible for cleaning. Film bearing surfaces
"flame plated" for film protection and long life. Aspheric condenser
lens. Interchangeable projection lenses. Jack for microphone or
phonograph.
r/ir«e Models: Super Stylist 8 (Cat. No. 3970) has an 8-waft amplifier and 8'
speaker. Super Stylist 10 (Cat, No. 3971) is equipped with a powerful 10-watt
amplifier and 10" speaker. Super Stylist 12 (Cat. No. 3972) features a 10-
watt amplifier and has separate case-mounted 1 2" speaker.
For adililioiial information on School Master or Super Stylist
Projectors and their accessories, write Depl. ES-118, Graflex, Inc.,
Rochester 3, N.Y. A subsidiary of (General Precision Equipment
Corporation. Prices are subject to change without notice.
EdScreen & AV Guide — November, 1958
OR^F'LEX:
551
'Australia,
Indonesia
and ihe
Pliilippines"
1. Australio — City Life
2. Australia — Ranching
3. Australia — Farming and Mining
4. Indonesia — Village and City
Life
5. Indonesia — Products, Customs
and Arts
6. The Philippines — Village and
City Life
7. The Philippines — Farming and
Notural Resources
FOR ELEMENTARY
AND JUNIOR HIGH
SOCIAL STUDIES
Complete series $36.50
Individual filmstrips $5.75
WRITE FOR YOUR PREVIEW
TODAY!
JAM HANDY
EDUCATIONAL
SCREEN
& AUDIO-VISUAL GUIDE
Founded
in 1922
by
Nelson L. Greene
November, 1958
Volume 37, Number 11, Whole Number 369
IN THIS ISSUE
£<lii
itorial
561 BREAK THROUGH THE AUDIO BARRIER
Articled
562 THIS ADMINISTRATOR SEES AUDIOVISUAL IN PERSPECTIVE— E.
Milton Crassell
565 "COLORFUL" CARD CATALOG— H. R. Halvorsen
566 GIVE YOUR PICTURES A LIFT! — Charles F. Cidley and Mary Alice
Hunt
568 IMPROVING LANGUAGE TEACHING — J. Michael Moore
570 ROTO-SLAP BOARDS FOR CLASSROOM 3-D — James H. Greene and
Justus Rising
572 FILM FIT — Alexander H. Howard, Jr.
2),
554
556
^eparlmenti
ON THE SCREEN
HAVE YOU HEARD?
News About People, Organizations, Events
574 USEFUL FILMSTRIPS — Irene F. Cypher
576 EVALUATION OF NEW FILMS — L. C. Larson, Carolyn Cuss
581 SOUND ADVICE — About Audio Materials and Equipment — Max U.
Bildersee
584 CHURCH DEPARTMENT — William S. Hockman
589 AUDIOVISUAL TRADE REVIEW
Kyther ^euturei
564 HELPFUL BOOKS
573 CONFERENCE SEEKS FILMSTRIP STANDARDS
598 INDEX TO ADVERTISERS
Inside Back Cover — Trade Directory for the Audiovisual Field
William F. Kruse
IDUCATIONAL
JRESS
»CI ATION
OF
TAMERICA
MIMSia
VlSUAjfefAV
BUSINESS & EDITORIAL ADDRESS: EDUCATIONAL SCREEN & AUDIO-VISUAL GUIDE,
2000 Lincoln Pork West BIdg., Chicago 14, Illinois. Contents indexed in the Wilson Educo-
tional Index. For microfilm volumes, write University Microfilms, Ann Arbor, Michigon.
SUBSCRIPTION PRICE (U.S. currency or equivalent I : Domestic — $4 one year, $6.50 two
years, $8 three years. Conodian and Pon-Americon — 50 cents extra per year. Other for-
eign— $1 extra per year. Single copy — 45 cents. Special August Blue Book issue — $1.00.
CHANGE OF ADDRESS should be sent immediately to insure uninterrupted delivery of
vour magozine. Allow five weeks for change to become effective.
EDUCATIONAL SCREEN & AUDIO-VISUAL GUIDE is published monthly by Educational
Screen, Inc. Publication office, Barrington, Illinois; Business and Editorial Office, 2000
Lincoln Park West BIdg., Chicago 14, Illinois. Printed in the U.S.A. Re-entered as
second-class matter October, 1953 at the post office at Barrington, Illinois, under the
Act of March 3, 1879.
ENTIRE ISSUE COPYRIGHT 1958 BY THE EDUCATIONAL SCREEN, INC.
552
EdScreen & AV Guide — November, 1958
Exciting film footage from the nation's
leading observatories helped create
THE SUN and how it affects us
and
THE MOON and how it affects us
including
c/oseup views of a satellite launching
As up-to-date as today's headlines are two new
films from Coronet — The Sun and How It Affects
Us and The Moon and How It Affects Us. Using
unique telescopic motion pictures, the films
furnish a dramatic picture of the nature and
characteristics of these cosmic bodies and show
in detail their relation to the earth and their
effects upon it. The film on the sun shows its
corona, sun spots, and solar flares and illustrates
how the sun, either directly or indirectly, causes
rain, winds, and magnetic storms and creates
energy and natural resources.
The Moon and How It Affects Us similarly portrays
the basic facts known about the moon. Physical
features of the moon, its movements and positions
in relation to the earth, and its effect on the earth
are all colorfully portrayed. A spectacular high-
light is the launching of a satellite. The camera
shows the rocket prior to firing and immediately
after it leaves the launching platform, with long
shots of it shooting into space.
Both filvis are available in jiill, natural color and
in black-and-white. Each is one reel (11 minutes)
in length. The films are designed jar science
classes in grades 4-9.
Other new Coronet films in color or black-and-white.
Growing Up (Preadolescence) (11 min.) This film
will do much to allay anxiety and concern which
many adolescents feel about their own growth in
the normal growth pattern. They see that growing
up takes place in an uneven fashion, differing
between boys and girls and varying with indi-
viduals and age. To increase understanding of
how growth is regulated, the role of the endocrine
glands is explained. Health, Grades 4-9.
Our Senses: What They Do For Us (11 min.) This
excellent picture illustrates how the five senses
of the human body work alone and together to
make us aware of our surroundings, to protect
our bodies, and to increase our enjoyment of
living. The care of these vital sense organs is
emphasized. Health, Grades 4-6.
Preview these films ... To preview these films
for purchase, merely indicate your selections on
the coupon. The only obligation is return postage.
We will be happy to send you also a complete
catalogue, describing more than 800 outstanding
Coronet films in either color or black-and-white,
with information on preview for purchase or
rental.
CORONET FILMS
The newest and finest in educational Films
Coronet Films
Dept. ES-118, Coronet Building, Chicago 1, Illinois
n Please send me a preview print of the following films:
□ The Sun and How It Affects Us Q Growing Up (Preadolescence)
n The Moon and How It Affects Us D Our Senses:What They Do (or Us
n Please send me your complete catalogue, containing
information on how to preview for purchase or rent
more than 800 Coronet films.
Name
School or Organization-
Address
City-
-Zone State-
EdScreen & AV Guide — November, 1958
553
On the SCEEEH
Cover Scene
This month's cover features a still
from the animated color cartoon, "His-
tory of the Cinema." created by Halas
and Batchelor, Ltd., of London.
Through satirical wit, this film re-
veals the development of the motion
picture, beginning with its deepest
roots as a vague glimmer in the mind
of the cave artist. It also recognizes
that underlying the amazing technolog-
ical conquests of the cinema and allied
arts, the eternal problems of content
and ethics remain.
"The History of the Cinema" is pre-
sented by Brandon Films, Inc., 200
West 57th Street, New York 19, N. Y.
American Education Week
Celebrated This Month!
November !)-15 has been set aside as
the thirty-eighth annual observance of
American Education Week. This year
titled "Report Card U.S.A.," the cele-
bration is sponsored by the NEA, the
American Legion, the U. S. Office of
Education, and the National Congress
of Parents and Teachers.
This ol>servanre will no doubt give
rise to considerable "editorializing" on
the need for improving our educational
system. We can only hope that this
concern is based on something deeper
than the recent alarm over Soviet ad-
vances, well founded though it is. In
his third and final eilltorial on the Na-
tional Defense Education Act. Paul
Reed points out the urgent necessity
of thoroughly understanding what
we're doing and what we want before
we forge ahead on a program and
make rec)uests for equipment. It is up
to those who xuork with this equip-
ment, the audiovisual coordinators and
teachers, to see that ihe funds appro-
priated by C:ongress are put to the
best possible use. Otherwise they may
be administered according to political
involvements and/or general theories
without the all-important regard for
individual needs.
Amo De Bernardis supports this idea
in his interview, "This Administrator
Sees .Audiovisual in Perspective." con-
ducted bv E. Milton (irassell. He asks
that teachers and audiovisual special-
ists be more vocal in their demands
and arm their requests with convincing
data.
Army Points Way to
Better Language Teaching
The many possible uses of audio-
visual materials to further language
training are thoroughly discussed in J.
Michael Moore's article "Improving
Language Teaching." The foreign
languages have been very slow to adopt
these aids, and the Army has furnished
the spur as well as many of the most
progressive methods now in use. This
article was adapted from a paper pre-
pared for presentation during the
eleventh annual AV conference at San
Diego State College. This in turn
grew out of an article, "The Army
Language School: An Evaluation,"
published in Modern Language Jour-
nal for November, 1957.
AV "Do-It-Yourself"
In line with our policy of presenting
the immediately useful and practical
alongside the theoretical and philo-
sophical, the November issue contains
some excellent how-to-do-it stories.
James H. Greene and Justus Rising
demonstrate a method for making
flannel boards truly three-dimensional.
.Although originally conceived for use
in engineering classes, this trick can
be applied effectively to demonstra-
tions in mathematics, art, etc. Equally
helpful are articles by Gidley and
Hunt, Halvorsen, and Howard.
Looking Into December
The next issue of Educational Screen
and Audio-Visual Guide has been
planned around the theme of sum-
mary and forecast. A summary of the
year's audiovisual achievements offers
us the opportunity both to take pride
in accomplishments and to learn from
less successful efforts.
.\nd the forecasts, with such authori-
ties as Alva 1. Cox, Jr. (National
Council of the Churches of Christ)
and Emily S. Jones (Educational Film
Library Association, among the con-
tributors, should take on special value
and significance due to the recent Na-
tional Defense Education Act.
In addition, our department editors
will devote at least a part of their at-
tention to variations on this theme.
-ES
EDUCATIONAL SCREEN & AVGUIDE
EDITORIAL STAFF
PAUL C. REED, Editor. ENID STEARN, Man-
aging Editor. WILLIAM S. HOCKMAN, Editor
for the Church Field. L. C. LARSON and
CAROLYN GUSS, Editors for Film Evaluations.
MAX U. BILDERSEE, Editor for the Audio
Field, PHILLIP LEWIS, Technical Editor. IRENE
F. CYPHER, editor for New Filmstrips.
BUSINESS STAFF
H. S. GILLETTE, Publisher. MARIE C. GREENE,
WILLIAM LEWIN, Associate Publishers. JOSE-
PHINE H. KNIGHT, Business Monager. PAT-
RICK A. PHILIPPl, Circulation Manager. WIL-
MA WIDDICOMBE, Advertising Production As-
sistant.
Advertising Representatives
WILLIAM LEWIN, 10 Brainerd Road, Summit,
N. J. (Crestview 3-3042)
WILLIAM F. KRUSE, 2000 Lincoln Park West
BIdg., Chicogo 14, III. (Bittersweet 8-5313)
EDITORIAL ADVISORY BOARD
JAMES W. BROWN, School of Education, Son
Jose State College, California
EDGAR DALE, Heod, Curriculum Division, Bu-
reou of Educotional Research, Ohio State
University, Columbus
AMO DE BERNARDIS, Assistant Superintendent,
Portlond, Oregon, Public Schools
MARGARET W. DIVIZIA, Supervisor in Charge,
Audio-Visual Education Section, Los An-
geles City Schools, Los Angeles, California
W. H.- DURR, Supervisor, Bureau of Teaching
Materials, State Board of Education, Rich-
mond, Virginia
CHARLES F. HOBAN, Project Big Ben, Univer-
sity of Pennsylvania, Philadelphia
EMILY S. JONES, Executive Secretary, Educa-
fionol Film Library Association, New York
City
F. EDGAR LANE, Supervisor, Instructiorwl
Materials Department, Board of Public In-
struction, Dade County, Florida
F. DEAN McCLUSKY, Professor of Education,
Heod of Audio-Visual Education, Univer-
sity Extension, University of California at
Los Angeles
SEERLEY REID, Chief, Visuol Education Service,
U. S. Office of Education, Washington
CHARLES F. SCHULLER, Director, Audio-Visuol
Center, Michigan State College, Eost Lan-
sing, Michigan
ERNEST TIEMANN, Director, Visual Instruction
Bureau, Associate Professor, Division of
Extension, The University of Texas, Austin
DON WHITE, Executive Vice President, No-
tional Audio-Visual Association, Fairfax,
Virginia.
STATEMENT REQUIRED BY THE ACT OF
AUGUST 24, 1912, AS AMENDED BY THE
ACTS OF MARCH 3, 1933, AND JULY 2,
1946 (Title 39. Unit«l States Code, Section 233)
SHOWING •THE OWNERSHIP, MANAGE-
MENT, AND CIRCULATION OF Educational
Screen tf AudiO'Visual Guide, published monthly
at BarrinRton. Illinois, for October 1, 19.'>8.
1. The names and addresses of the publisher,
editor, managing editor, and business managers
are: Publisher, H. S. Gillette, 255 Foster PI., Lake
Forest, 111.; Associate Publisher, Marie C. Greene.
5836 Stony Island Ave., Chicago, III.; Editor,
Paul C. Reed, 116 Croaman Terrace, Rochester,
N. v.; Manaj-ing Editor, Enid Stearn, 102 E.
Chestnut. (;liica''o. III,; Business Manager. Jose-
phine Hoffman Knight, Oak Park. 111.
2. The owner is: The Educational Screen, Inc.,
2000 Lincoln Park West Bldg.. Chicago 14, III.
H. S. Gillette, 255 Foster PI., Lake Forest. 111.;
Marie C. Greene. 5836 Stony Island Ave., Chi-
cago, 111.; Paul C. Reed. 116 Crosman Terrace,
Rochester, N. Y.; Josephine H. Knight, 162
Forest, Oak Park. 111.; M. F. Sturdy, Swift fi
Co., Chicago, 111.
3. The known bondholders, mortgagees, and
other security holders owning or holding 1 percent
or more of total amount of bonds, mortgages, or
other securities are: None.
4. Paragraphs 2 and 3 include, in cases where
the stockholder or security holder appears upon
the books of the company as trustee or in any
other fiduciary relation, the name of the person or
corporation for whom such trustee is acting; also the
statements in the two paragraphs show the affiant's
full knowledge and belief as to the circumstances
and conditions under which stockholders and se-
curity holders who do not appear upon the books
of the company as trustees, hold stock and securities
in a capacity other than that of a bona fide owner.
JOSEPHINE H. KNIGHT
Business Manager
Sworn to and subscribed before me this 1st
day of OctobEt. 1958.
J. A. Martin
Cook County, Illinois
Notary Public
My commission expires April 9, 1962
554
EdScreen & AV Cuicie — November, 1958
NBV/
NEV\^
NBVS/
^
%:ny<'-
RADIANT
FOR LIGHTED ROOM PROJECTION
Of vital importance to all users of audio-visual
aids is this new and different kind of "lenticu-
lar" screen surface — the result of more than
7 years research and development work by
leading optical engineers and physicists.
Actual tests have definitely proven that this
surface is extremely effective for projecting
in undarkened or even lighted rooms where
no extreme or unusual ambient light condi-
tions prevail.
TESTS PROVE
Special electronic testing equipment is used to
check the efficiency of all reflective surfaces by
Radiant's engineering staff. This equipment
measures accurately light gain (brightness),
percentage of fall-off, quality of reflection, and
other factors vital to good projection results. The
new Radiant "lenticular" surface has been sub-
jected to these exacting tests with the following
findings:
1 Radiant "lenticular" Screens showed a very
high brightness gain with a minimum of
fall-off at sides.
2 Radiant "lenticular" Screens provide in-
creased brightness to an area 45' to each side
of axis, thus offering a 90° good viewing area.
3 Radiant "lenticular" screen surface reflects
colors with increased vividness and greater
contrast.
RADIANT
P.O. BOX 5640, CHICAGO 80, ILLINOIS
A subsidiary of The United Slates HofFman Machinery Corporation
EdScreen & AV Guide — Novennber. 1958
THERE ARE MORE THAN 100,000
TINY LENSES on each Radiant
"lenticular" screen surface —
that concentrate and reflect
light with maximum brilliance
over a wider viewing area.
This surface is fungus and
flame proof and washable.
THE NEW "EDUCATOR" SCREEN— WITH LENTICULAR "UNIGLOW"
. . . screen surface is available in sizes from 37" x 50" through
70" X 70". Exclusive TOEmatic leg lock, all-m^tal slat bar,
extreme height adjustability, and many other features.
DETAILS
RADIANT MANUFACTURING CORP.
Dept. ES-118, P. O. Box 5640, Chicago 80, Illinois
Please rush me FREE sample swatch of new Radiant
"Lenticular" Uniglow Screen surface— and full details on
this new type of projection screens.
Nome . : —
Address—
City
_Slate_
555
News alDout people, organizations, events
Have you heard ?
Pathescope Company Films
Berlitz Language Courses
Berlitz Publications, Inc., and the
Pathescope Company of America have
signed a fifteen-year agreement to film
Berlitz language courses for the benefit
of schools, industry and government.
Pictured discussing the storyboards for
the series are: Frederick Carrier, Pathe-
scope producer-director in charge of
filming the new language series; Ed-
ward J. Lamm, Pathescope president;
Robert .Strumpen-Darrie, president of
Berlitz; and Charles F. Berlitz, vice-
president of the 80-year-old organiza-
tion and grandson of the founder.
Forty lessons on each subject will be
])roduced on 3.')mm color filmstrips,
and six- to ciglu-ininute records will
accompany eath filmstrip. Leading edu-
cators are working with the producers
to insure suitability to school curricula.
.^11 the courses are to be filmed on
locale. Early in October work was be-
gun on the French series: .Spanish,
Italian. German and Russian will fol-
low in that order. No professional ac-
tors will be cast; instead, to achieve
a higher degree of authenticity, indi-
vidual French jjeople will be used and
will be photographed in their natural
surroundings, going about their usual
daily activities. I'he series should en-
able the student to understand pro-
vincial dialects as well as Parisian
French.
The first series of the French course
will be ready by January 15, 1959.
Pathescope intends to make each
course, as it is completed, available for
sale to public schools, colleges and
imiversities, industry and government.
Clo.sed-Circuit TV to be Used
for Air Force Teaching
The L'nited .States Air Force will be
operating its first permanent instruc-
tional system for higher education by
November of this year. Major General
Richard H. Carmichael, college com-
mandant, announced recently that the
system is being installed at the Air
University's Air Command and Staff
College, Maxwell AFB, Montgomery,
.\labama.
This .system, which will affect ap-
proximately 600 students per class,
will link 44 classrooms and three au-
tlitoriums of tlie School. Five live
camera "chains," each including a
Dage 320 professional TV camera, 16
mm projector, two slide projectors, and
one film chain with kinescope facilities
will comprise the system; 64 TV moni-
tfirs will be used.
Dage Television Division, Thomp-
son Products, Inc., Michigan City, In-
diana, is the designer.
Toynbee Lectures on Film:
Previewed in Kansas
.\rnold Toynbee's lecture .series, "A
Changing World in the Light of His-
tory," was filmed on the scene at Wash-
ington and Lee University by En-
cyclopaedia Britannica Films, Inc.
These lectures, with following discus-
sion periods, constitute what is claimed
to be the first filmed series of educa-
tional films designed for the college
level.
The premiere showing was held at
the Executive Mansion in Topeka,
Kansas, with Governor George Dock-
ing as host. Educators from colleges
and universities throughout the state
were invited.
Educational News Series
Begins Third Year on Air
"Spotlight on Schools." weekly series
of broadcasts of news in education, has
begun its tliird season on the stations
of Westinghouse Broadcasting Com-
panv. Inc.
Commentator is Henry Toy, Jr.,
president of the National Citizens"
Council for Better Schools: news is
gathered and written by the staff of
the Council.
I'he ten-minute program is followed
on each station by five minutes of
local educational news. It is produced
by Clordon Hawkins, WBC Educa-
tional Director, and directed by Kris
Krilikos, .\ssistant Director, Comnui
nications Division. National Citizens'
Council.
WBC makes "Spotlight on Schools"
available without charge on other
educational and commercial stations.
Conference on Educational
TV Held at Purdue
Twenty representatives of colleges
and universities and two from the field
of commercial television joined with
ten experts in research and experi-
mental work at the Conference on
Televised Instruction held at Purdue
last month. The conference, sponsored
by the National Association of Educa-
tional Broadcasters in cooperation with
the Purdue Television Unit, conclud-
ed that television
(1) can improve the cpiality of in-
struction.
(2) can be used to midtiply the ef-
fectiveness of a good teacher.
(3) can be used to extend the
boundaries of the campus for programs
of continuing education.
(4) can be used effectively for
teacher training.
(5) can be used to I)ring the same
or comparable instruction to more stu-
dents at less cost.
(6) can expand the efficiency of use
of classroom and laboratory facilities.
(7) can result in academic prestige
for faculty members comparable to
that resulting from printed research.
The Conference realized that there
are areas and subjects which do not
lend themselves well to televised in-
struction and that the personal con-
tact between teacher and student is
highly important. But it stressed th:it
there are possiliilities for educational
TV which have scarceh been touched.
"Fine, fine, Osgood, now breathe
through your mouth . . ."
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OVER THE YEARS
Flexalum Audio-Visual blinds
will be your most economical,
^|. most practical
"^ classroom window covering!
Flexalum A-V Blinds give you everything from full
daylight (without glare) to "projection" darkness —
yet they cost less to install than any combination of black-
out and conventional window covering. What's more, they
cost less to maintain, too. Flexalum's special spring-tempered
aluminum, wipe clean plastic tape and nylon cord give
years of trouble-free service. (That's certainly a comfort
in these days of ever-increasing maintenance costs.) And,
the greater number of slats per blind, special tape construc-
tion and light trap channels enable you to turn any class-
room into a dark auditorium at the flick of a cord. Less light
comes in . . . less money goes out — with Flexalum A-V
blinds . . . sold with a written five year guarantee by
Hunter Douglas Aluminum Division of Bridgeport Brass Co. ,
(Installation shown: Carle Place High School, Long /s/and, N. Y.)
AUDIO-VISUAL
BLINDS
Hunter Douglas Aluminum Corp.
405 Lexington Ave., New York 17, N. Y.
I am interested in getting (at no obligation) D specification data
n cost estimates on Flexalum* Audio-Visual Blinds
ES-Il-58 I
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NAME TITLE.,
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Nnvpmhpr 19SR
557
SMPTE Holds Convention
riu' 84th Convention of the Society
of Motion Picture and Television En-
gineers at Detroit, October 19-24, con-
centrated very lirgely on educational,
industrial and television applications
of the medium. The first day's pro-
gram dealt with laboratory practices,
biu partitularlv with 16mm color re-
lease printing l)v negative-positive, and
the evening film program schedul'jd
documentary and educational subjects.
All day Tuesday was given over to "A
New Look at Films for Industry and
Education." This emphasis continued
—Wednesday, kinescope recording
problems and TV equipment; Thurs-
day, closed-circuit TV for teaching,
ni.ichine language translation, and de-
signing for international television;
Friday, editing sound problems. This
emphasis on the profession's non-
theatrical phases reflects the heavy
concentration of non-theatrical pro-
duction and manufacture in the mid-
dlewest and is in line with SMPTE
program policy of many years stand-
ing. Programs of West Coast conven-
tions deal predominantly with theat-
rical and commercial broadcast de-
velopments.
Thirty-eight Cities to Have
Controlled Reading Institutes
Edutational Developmental Labora-
toiies. Huntington, New York, is spon-
.soring a nationwide series of Con-
trolled Reading Institutes for teachers
of developmental and remedial read-
ins. They have been planned to pro-
vide teadiing. administrative and
guidance personnel with:
(1) more complete understanding of
the reading act through eye-movement
))hotography
(2) practical techniques that pro-
vide for the development of the func-
tional as well as the interpretive func-
tions of reading
(S) guidance in the integration of
instrument methods into reading pro-
grams.
The Reading Eye, new eye-move-
ment camera which will be used for
diagnostic reading testing, will be in-
troduced at these onc<lay institutes,
along with the Tach-X, Controlled
Reader and an enlarged library of
filnistrips.
Columbia College Gives
Award to Aid Science Teaching
Dr. James M. Davidson, Chairman
of the Science Department of Chicago's
Scnn H.gh School, was awardecl a
;vi.;g!iccoid Citation tape recorder by
Columbia College, Chicago. He was
winner of a competition designed to
develop better methods for stimulating
interest in science.
Dr. Davidson (center) receives the
award from Dr. Daniel Howard
(right), dean of students at Columbia
College, and in turn presents it to S.
L. \owinson (left), principal of Senn
High School.
People in the News
William C. Dempsey, program man-
ager for KPIX television, has been
appointed Coordinator of School In-
formation and Technical Services for
the Alameda County, California,
schools.
He has served KPIX for six years —
as Education Director, Production
Manager and finally. Program Man-
ager. In 1954 Dempsey was selected
by the U. S. State Department to rep-
resent all U. S. Commercial TV sta-
tions at the first UNESCO Conference
on Educational and Cultural Televi-
sion, held in London. He recently
returned from France and Belgium,
where he served as project director
for a KPIX grass-roots cultural ex-
change program.
John C. Moriarty, Director of the
Audio-Visual Center at Purdue Uni-
versity, has been elected president of
the University Film Producers Asso-
ciation, for a two-year term. He suc-
ceeds O. S. Knudsen, Director of Mo-
tion Picture Production, Iowa State
College.
Other officers of UFPA are: Daisy
Sickles, Ohio State, secretary; Oscar
Patterson, UCLA, treasurer; and Ned
Hockman, University of Oklahoma,
vice-president.
Syd Cassyd has severed relations
with Ver Halen publications. He is
continuing in the production and mar-
keting end of television.
Dr. H. K. Newburn, former presi-
dent of the Educational Television
and Radio Center, has accepted a
position as consultant to the Ford
P'oundation. In his new assignment.
Dr. Newburn will make a study of
faculty personnel policies in selected
state universities. He will visit each
of the universities and confer with
administrative officers and members
of the faculties.
Paul Spencer Flynn, Oakton, Vir-
ginia, has received the Frank Spindlor
Graduate Scholarship in Audio-Visual
Education from the University of Vir-
ginia.
This scholarship, awarded for the
.second year to the University, was es-
tablished by Encyclopaedia Britannica
Films as a memorial to the late Frank
Spindler of Hampden-.Sydney, Vir-
ginia.
NAVA Discusses "The Act"
The National Defense Education
.Act was the major item of discussion
at the meeting of the Board of Direc-
tors of the National Education Asso-
ciation, held in Chicago October 17-
18. .Approval was given the final
draft of a 16-page book detailing the
provisions of the new law as it affects
the audiovisual user and his suppliers.
This book, ".AV-845," takes its name
from the official title of what is gen-
erally known as the Hill-Elliott bill.
In the official language of Congress
itself it spells out the intent of our
lawmakers, sets out the amounts al-
ready authorized and a])propriated,
and the action required by the chief
educational agency in each state.
There are special headings dealing
with the various types of equipment
and materials that can be bought:
the "minor alterations" that would
include room darkening and presum-
ably acoustical treatment to permit
effective use of audiovisuals; loans to
private schools; and the state agency
procedures which during the fir^t
year require no matching money from
the states. In quantity, the booklet
sells for seven cents per copy (half
the actual cost of preparation); sam-
ples can be had free from NAVA,
Fairfax, Virginia. To expedite the
handling of many routine matters the
board divided itself into four sub-
committees, which met separately and
reported findings to the main body.
The annual spring meeting will be
held at New Orleans, January 22-23,
with a meeting of the 1959 Conven-
tion Committee meeting the preced-
ing day.
SS8
r_ A \ / /~.
10
3:
;r^^Vsr-*"
MUKt HOURS OF USE
PER DOLLAR
With the Kodak Pageant Projector, AV-085
1) NO UNTIMELY interrupt, o.s of
your 16mm film schedules because
of breakdowns caused by improper
oiling. Tfie Pageant Projector is
lubricated for life.
2) YEARS OF USE without re-
placement is provided by the new
pulldown tooth of tungsten car-
bide. Tested more than 2000
hours, it evidenced no grooving.
3) NO MUSS, FUSS, or lost time in
setting up. With folded reel arms,
attached drive belt, and printed
film path, your Pageant Projector is
ready to go on a moment's notice.
What's it all mean? That the Pageant
AV-085 is the projector that's always
ready to go on with the show. Cost?
Just S439!*
P.S. Naturally you get sparkling, de-
tail-filled pictures along with full,
natural sound. Why settle for less?
See a nearby Kodak Audio-Visual
Dealer for a demonstration. Or
write for Bulletin V3-22.
*Pricc is list, subject
to change without
notice.
EASTMAN KODAK COMPANY, Dept. 8-V, Rochester 4, N. Y.
EdScreen & AV Guide — November, 1958
559
...<<*v^^
e^/t<m~!
What a difference when a subject is presented professionally
on the Ekotape 320! There's sharpened interest, eager
response . . . even the dullest subjects "come to life" when
conventional teaching methods are supplemented with
this newest "educator aid."
In languages, mathematics, speech, music — wherever
it's used — the 320 speeds response, opens new avenues of
learning. Makes teacher's efforts more efficient and rewarding.
The Ekotape 320 recorder-reproducer is one of the most
practical and versatile teaching tools for classroom use.
Rugged luggage-type case has reinforced corners to take casual
handling. It operates with a minimum of simply operated
controls. Even small students learn to record and playback
in a few minutes. Clear, crisp, high fidelity tone — volume
to carry to the largest student meeting.
New Ekotape 320 is priced to match modest school
budgets. Write for Bulletin R12A1 today, or
ca// the man from Webster __
ELECTRONICS DIVISION
W/EBSTER
M10
1
ELECTRIC
RACINE . WIS
Research Papers Requested
for DAVI Meeting
The Research Committee of the
Department of Audio-Visual Instruc-
tion invites those individuals who de-
sire to present a paper at the annual
meeting to be held this year at Seattle
to communicate with the individuals
shown below. These papers should
be in written form and require from
20 to 30 minutes to present. The re-
search papers might deal with any
phase of the audiovisual field includ-
ing television. Persons interested in
presenting such a paper should com-
municate with either of the following:
W. C. Meierhenry, Chairman
University of Nebraska
Lincoln, Nebraska
John A. Mokhtad, Assistant Chairman
J. /J
,;/ Indiana University
Bloomington, Indiana
Calendar of Coming Events
Nov. 9-11 —Texas AV Education Asso-
ciation, annual meeting, Dallas.
Nov. 15— Planning committee for 1959
N.'W.'V Western Conference, Olym-
pic Hotel, Seattle, Wash.
Nov. 21-22 — AV Education .Association
of Southern California, southern sec-
tion, San Diego, Calif.
Dec. 4-6 — New York State ,\V Coun-
cil, Hotel Syracuse. Syracuse, N. Y.
Dec. 28-31- Speech .\ssociation of
America, American Educational The-
atre Association and allied groups,
national convention, Conrad Hilton
Hotel, Chicago, 111.
Jan. 22-24 -N.WA Midwinter Con-
ference, Jung Hotel, New Orleans,
La.
Feb. 14-19 — AAS.\ national conven-
tion, Atlantic City, N. J.
April 1-4 — .American Film Festival,
New York City.
April 17-18 -N.WA Western Confer-
ence, Olympic Hotel, Seattle, Wash.
New Management and Control
for Ver Halen Publications
Film and A-V World, Tr/irliing
Toots and Home Movies, formerly
published by the Ver Halen Company
of Hollywood, as well as all other
publications issued by this firm, have
been turned over to the Sidale Pub-
lishing Company. The latter is headed
by Harry C. Simonson, who formerly
was associated with the Ver Halen
Company as editor and associate pub-
lisher.
New offices for the above magazines
are maintained at 672 South Lafayette
Park Place, Los ,\ngeles 57, California.
SCO
EdScreen & AV Guide — November, 1958
One doesn't have to consult a crystal ball to predict that we're
headed toward phenomenal growth and development in the use
o£ audio equipment in language teaching. Even without the assist-
ance ot federal iunds it would happen. But with the spur and the
urgent inducements ot the National Defense Education Act it's
possible that school administrators will be whisked into installing
language laboratories even before they have the least notion what
they're for or what they can do.
"Language laboratory" is one of the newest terms on the audio-
visual front. No one knows its precise meaning, but everyone uses
the words as if everyone knew exactly what was meant. Some use
the phrase to describe a language classroom with a tape recorder
in it. Others know that it means a room in which there is an
elaborate console with dozens of completely audio equipped learn-
ing stations, witli flexible wiring that permits any student or group
of students to hear a choice of half a dozen channels and to record
their own imitations or comments at will.
Jf high school administrators, under the privileges of the Defense
Education Act, merely request that X number of classrooms be
converted to language laboratories, no one could possibly predict
what they'd get. But it's probable they'd get something they didn't
want and couldn't use. You can't simply specify a "language labora-
tory." Some hard thinking must be done first. Language instructors
and audiovisual personnel working together will have to think
through the specific adaptations of listening and recording equip-
ment that will meet the needs of the instructional program.
For each school and for each "language laboratory" installation
there must be specific answers to such specific questions as these:
Sliould students hear recorded language? All or some? When?
Is it better for them to hear from a loudspeaker or earphones?
Should they all hear the same record or tape at the same time?
Is the quality of the sound important?
How important is it for pupils to compreliend the meaning of
spoken language?
How important is it for them to learn to speak the language?
Does the testing program reqiure evidence of the ability to speak
the language being learned? (The Regents' examinations in New
York State, for instance, require no proof of speaking ability!)
Should all pupils be provided the opportunity to record their
pronunciations? All at the same time?
Is it desirable for the teacher to listen in while students record?
These questions are only suggestive of all that must be answered
before the best language laboratory for a school can be designed
and installed. Someone is soon going to set down all the questions
in the form of a check sheet that will serve as a sure guide for
language laboratory installations.
In the meantime we hope tliat we don't sound pessimistic or too
discouraging to those concerned with the use of audio equipment
in language instruction. We're convinced that this will be the most
significant audio development of the decade— that there can be a
break through to new great successes in the oral-aural teaching of
foreign languages in the public schools. But we see dangers and
risks if school people don't give this complex subject all the thought
it deserves and demands. College installations cannot be copied
blindly for use in high schools. College teaching objectives differ
from high school objectives. A school should not blindly duplicate
the equipment of another school unless teaching objectives and
methods are identical.
All of us in the audiovisual field should be challenged by the
urgency of the times to improve the teaching of foreign languages.
Money is being provided to get the materials and equipment to
do the job. It should be spent wisely and well so that instruction
will be improved, and so that the "national defense needs of the
United States" will be met as the Congress intended it should be.
f
tL
Be
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amer
f-^aut C-. r\eed
EdScreen & AV Guide — Novennber, 1958
561
A tape-recorded interview with AMO De BER-
NARDIS, Assistant Superintendent, Portland
(Oregon) Public Schools; conducted by E.
MILTON GRASSELL, Department of Visufd
Instruction, Oregon State System of Higher
Education
Dr. Amo De Bernardis
This Administrator See
How does a well-known A-V leader, active for over
twenty-two years as a classroom teacher, audiovisual
director and administrator, view instructional materials after
five years of administrative experience? What would he do
differently if he were an A-V director again after his
experience as a top school administrator? What future
is there for A-V?
Interested? All right! Here are Dr. Amo De Bernardis'
answers to these questions and several more. But first,
let's start with the administrator's view of A-V.
Question: Dr. De Bernardis, you are a school administra-
tor. Tell me, how do you look at the audiovisual jirogram?
De Bernardis: Mr. Grasscll. when one looks at the audio-
\isu;il program, he must recognize that it is something like
driving into a city. Your concept of the city varies accord-
ing to the route you take. The audiovisual program, when
I was a supervisor, looked considerably different to me than
it docs now as an administrator. .As an administrator, one
must take a look at all aspects of the school system and
try to keep the various programs in balance. If one is not
careful, a particular program may get completely out of
balance with relation to the rest of the school system.
Question: Are you implying that one must take several
routes into the city to get a more realistic view?
De Bernardis: Iliat's right. .\Ir. Grassell, and the same
applies to audiovisual, .\udiovisual has to be viewed in
relation to the total school program. As you know, any
good school system has to have a well balanced program
so that the classroom teacher can do his best job.
Question: More specifically, just what do you mean?
De Bernardis: .\s you well know, this balance means that
various departments must get the money and support they
need to carry on the work which is necessary to the school
system. T recognize that each individual specialist feels
that he .should have more and more; however, the admin-
istrator has the job of seeing that each has balance. Many
times the individual specialist feels that he is not getting
a fair share of the budget, or facilities. This is due to the
fact that sometimes the specialist is so close to his own
work and so enthusiastic about it that he fails to see the
need and value of other services.
Question: In a way, are you saying that even as impor-
tant as audiovisual is, it is only one aspect of the total
school budget?
De Bernardis: Yes. Let's face it. The adminstrator is
faced with many requests from all departments which make
up a school system. The budget item is just one of these
requests, but it is a very important one. For example, a
department could not operate without an adequate budget.
The question always comes up iliough. "What is an ade-
quate budget for audiovisual or for some other department
in the school system?" It seems to me t'liat any butlget
ret]uests must be backed up bv sullicient data to give the
administrator a good insight into why the request is being
made.
Question: Do you mean to say that there is little op|)or-
tunity to increase the audiovisual budget?
De Bernardis: .Apparently. I left the wrong impression.
What I meant to say is that other departments have as
legitimate requests as the audiovisual department, and, as I
mentioned before, the request for increasing the audio-
visual budget must be backed up by sufficient data so that
the administrator in charge of budgets can make an intelli-
gent decision in terms of the money available. If the
school systems had unlimited money, this would be no
problem, but as you know, all .school systems are concerned
with limited amoiuus of money to spend for the educa-
tional program.
Question: Now I feel better. But I am still slightly dis-
turbed. Just how could I, as an audiovisual enthusiast, go
about getting our fair share of the school budget?
De Bernardis: That isn't as difficult as it often appears.
The usual procedure is for the school's audiovisual director
to prepare a budget request. He should be a spokesman
for teachers, as he is making a request for audiovisual
materials which will be used by the teaching staff. However,
it is my belief that sometimes the teachers themselves
should be more vocal in terms of what their needs really
are. In my experience, teachers have ideas of what they
.eed in terms of doing an instruction job and too often
these requests are not funneled to the administration. It
seems to me that teachers should become as vocal in terms
of asking for better facilities and materials as they are in
asking for an increase in salaries. What I am trying to
say is, that all claims for increased services should be
backed up by accurate data. .Audiovisual directors should
keep good records of needs. This data should be crystal
clear, so the superintendent and the school board will have
no questions as to the needs.
Question: If I understand you correctly, you feel that
we haven't done a good job of convincing the administra-
tion of the need to expand audiovisual facilities?
De Bernardis: That is exactly what I mean. I feel that as
a group we talk to ourselves too much and many times
Unless we can provide proper facilities for the use of
audiovisual materials, we can never expect all teachers to
make use of these aids. The pathetic part of this is that
these buildings will be in use for the next fifty years and
the students will be denied the use of these aids in
instruction.
Question: In regard to light control, some people claim
that the so-called daylight screens eliminate the need for
blinds, drapes, full closure blinds, and jalousies. What's
your experience and opinion?
De Bernardis: I have read and heard a variety of claims
for daylight projection but my thinking is that we should
have not only darkening for a classroom but complete
light control so that the teacher can adjust the daylight
in the room to suit conditions which he feels are desirable.
This would include projection, use of science materials,
light experiments, etc. There is no substitute for good
light control in each classroom.
Question: I see. Now let's tiu-n to the international scene.
There is a lot of current talk about the Russian educational
system. Could we profit by adopting their methods?
De Bernardis: This whole question of Russian education
as it applies to audiovisual materials is an interesting one.
\UDIOVISUAL IN PERSPECTIVE
we are not able to convey this enthusiasm and need for
audiovisual materials to the school administrator and the
school board. I feel that we should spend more time in the
community and with the administrator to keep them in-
formed on what the needs are and the importance of the
audiovisual materials in the teaching program. I also feel
that we should do more writing in periodicals, such as
administrative journals and curriculum journals. I am
sure that the writing we do in audiovisual periodicals is
very important. However, the topics are usually read by
people who are already convinced of the program. What
we need to do is to point out our needs to the school
board and administrators who, in the final analysis, make
up the budget and approve the expenditures for the
materials.
Question: I find many good articles in audiovisual maga-
zines. Why wasn't some of this material published for
administrative journals?
De Bernardis: This would be hard to answer, but I have
a hunch that perhaps the majority of audiovisual people
who write in the audiovisual field are searching for prestige
within their own group, rather than trying to strengthen
the audiovisual field by writing for other journals.
Question: That sounds plausible. And no doubt there
are other hurdles. Can you think of some?
De Bernardis: There are a number of hurdles, and one
of the most important ones is the matter of school build-
ings. I was amazed at the number of new buildings which
are being planned and built that do not provide for ade-
quate use of audio and visual materials. If we had really
convinced school administrators on the value of audiovisual
materials for instruction, all of the buildings would have
been planned for their use. Many new school buildings
being completed today have no provision for light control.
In some cases, acoustics and outlets present a problem.
It is very difficult to get accurate data. From what little
I have been able to learn from reading and talking to
people who have some knowledge of the Russian educa-
tional system, it would seem to me that Russia has done
something which we could well afford to emphasize. The
Russians have placed the teacher at a prestige level, which
is far beyond anything we have done in this country. Also,
from what little I know, they have provided adequate
facilities and materials for the classrooms. However, we
should not be carried away and try to mimic all of the
things which Russia is doing. After all, Russia is develop-
ing an educational system which will develop a citizen for
a totalitarian society. We are developing a system for a
democratic society and we should always keep this upper-
most in our mind. I have heard that in the audiovisual
field, the Russians have produced more instructional films
in five years than we have in twenty-five years.
Question: That's a shocking comparison, Dr. De Ber-
nardis. Do the Russians have adequate motion picture
projectors to handle all those films?
Dr. Bernardis: I can't answer that. However, I would
assume from what I have heard that the Russians have
provided not only the projectors but the clerical help and
the facilities with which to use these films. This is some-
thing that we in America could well afford to consider.
I believe that education of our future citizens is one of
the most important functions which our society has.
Question: That example, alone, seems to point out that
the Russians are very much aware that adequate teaching
tools are essential. Returning to our country, what can
we do to improve our audiovisual services?
De Bernardis: To me it is as simple as this. If we are
going to expect a teacher to do a good job, then wc must
provide the necessary tools, and facilities for that person
to do the job. We don't expect the auto mechanic, the
FH«^^rpf>n fr AV GuiHe — November. 1958
563
Advertisement
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AUDIO-VISUAL METHODS IN
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$6.25.
THE AUDIO-VISUAL EQUIPMENT
MANUAL. By James D. Finn. Pub-
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AUDIO-VISUAL MATERIALS: THEIR
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14 Color Plates. Harper & Brothers,
49 E. 33rd St., New York 16, N.Y.
1957. $6.50.
EDUCATORS GUIDE TO FREE FILMS.
Compiled and Edited by Mary Foley
Horkheimer and John W. DiHor. Edu-
cational ConMiltont, John Guy Fowlkes.
18th Annual Edition, 1958. Educa-
tors Progress Service, Dept. AVG,
Randolph, Wis. $7.00.
EDUCATORS GUIDE TO FREE SLIDE-
FILMS. Compiled and Edited by Mary
Foley Horkheimer and John W. Diffor.
Tenth Annual Edition, 1958. Educa-
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Randolph, Wis. $6.00.
EDUCATORS GUIDE TO FREE TAPES,
SCRIPTS. AND TRANSCRIPTIONS.
Compiled and Edited by Walter A.
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Hoisted, M.A. Fourth Annual Edition,
1958. Educotors Progress Service,
Dept. AVG, Rondolph, Wis. $5.75.
STANDARDS OF PHOTOPLAY AP-
PRECIATION. A Course of Study in
Photoplay Appreciation, Including a
Photoplay Approach to Shakespeare.
By William Lewin and Alexander
Frazier. Illustrated. Educational &
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A WINDOW TO THE CHILD'S MIND
— Alpark's New Educotionol Hand-
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The first authentic analysis of Helen
Porkhurst's recorded interviews with
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doctor, or the dentist, to do a job
without adequate facilities and tools.
If we expect the teacher to do his best
job, then we must provide him with
the best tools and facilities.
Question: Assuming that we had an
adequate budget in a certain school
to provide all these items, how should
these materials and equipn^ent Ije
handled?
De Bernardis: Mr. Grassell, as you
know, I have been one of those who
believes that a central instructional
materials center is the answer. It would
seem to me that we cannot afford to
have separate departments handling
the various teaching tools. I compare
the instructional materials center to a
modern-day, drive-in shopping center.
Here it is possible to get all of the
things that a person needs for the
household and I feel that a teacher
should have this same modern shop-
ping center for instructional mate-
rials.
Question: What would you include
in this super drive-in A-V center?
De Bernardis: I would like to change
the word to instructional materials or
instructional tools, or some term which
would give the connotation of all
types of materials. I feel that a center
of this kind should handle not only
the books, films, projectors, micropro-
jectors, and that type of equipment,
but also make other aids such as micro-
scopes, typewriters, tool kits, in fact,
anything the teacher may need to
carry on a good instructional program
in the classroom. In fact, I would go
so far as to include live animals and
various specimens which would be
needed for instruction.
Question: That sounds like an im-
pressive array of instructional mate-
rials. But, if I understand you cor-
rectly, all of the school's aids would be
locked up in some sort of "super-
market" ty|>e center, and . . .
De Bernardis: Wait. Let's go back
and untangle this. Apparently, I left
the wrong impression. I am not saying
that this supermarket would be cen-
trally located in one place and that it
would be difficult for teachers to ob-
tain the materials. What I am saying
is tliat perhaps a large school system
would need one large materials center
where materials would be housed and
distributed to subcenters out in the
schools or in the areas. What 1 am
saying is that the materials must be
easy to get, but at the same time we
should not have materials left unused
on shelves. This could be easily done
if you duplicated too many of the
materials which are used only occa-
sionally. Here again, each school could
have a materials center housing those
materials which are used often during
the school year. However, the materials
which are used only occasionally could
be housed in the central materials
center.
Question: Well that clears that
point. Thanks. Now, getting back to
the suj)er drive-in A-V center, who
should administer it?
De Bernardis: In regard to who
should administer the center, this is
not a big problem. It seems to me the
most qualified person in the school
system should handle and administer
the center. This might be the school
librarian, or the audiovisual specialist,
or a curriculum director. I am sure
that the teachers are not concerned
over who administers the program.
They are concerned with getting the
materials when needed and in good
condition so that they can be assured
of having everything operate efficiently
when they obtain it.
Question: What qualifications
should this person have?
De Bernardis: The qualifications of
a person such as we have discussed
would be one who has had some teach-
ing experience with a broad back-
ground of school administration and
curriculum. It seems to me that it is
difficult to set up an effective materials
center unless the person who heads
that center has some concept of what
the instructional program is all about,
has a flair for organizational ability,
and a flair for salesmanship and pro-
motion. .\fter all, this supermarket
also has a selling job to do and to
create interest in the use of these ma-
terials. I think we could all take a
page from some of the better selling
procedures which have been developed
in the commercial area.
Question: What unique services
could tliis person render?
De Bernardis: This person would
have the responsibility of organizing
the services so that teachers could get
the material with a minimum of effort.
He would have the big job of develop-
ing adequate communication with tlie
teachers, administration and the pub-
lic. The in-service education of the
staff would be another very important
function.
Question: What future do you see
for A-V?
De Bernardis: My crystal ball is a
bit dustyl I would say that the future
of audiovisual depends a g^reat deal on
how successful we are in getting the
teachers and administrators to see that
these tools are as important as the
textbook. Another aspect which we
haven't talked about is TV. It will
have a great impact on the whole field
of materials; however, it may have the
tendency to overshadow some of the
other tools and over-balance the pro-
gram, both from the standpoint of the
budget and use.
i^fiA
COLOR CODE
Above! Author Halvorsen with the In-
structional Materials Card Catalog. (Right)
Color Code Chart. Pictures by Evelyn Ard-
woin.
by H. R. Halvorsen,
Director of Instructional Materials,
Palo Alto Unified School District,
Palo Alto, California
" A N'D it came to pass" just as the
Good Book says. This time it
refers to our Instructional Materials
Card Catalog.
With the marriage of library and
audiovisual as one— the "Instructional
Materials Center" — a common card
catalog for both library and audio-
visual was a "must." Our Center was
so designed that all materials are with-
in the reach of teachers, and a catalog
was necessary wherein all materials
could be found.
Since A.L.A. and other library asso-
ciations do not prescribe just how lo
catalog audiovisual materials, we found
it necessary to make up our own sys-
tem. So with the cooperation of secre-
taries, clerks, the Instructional Mate-
rials Consultant, and the Director of
Instructional Materials, an image was
born. This image materialized into a
catalog which holds some fourteen
different colored 3x5 cards which in-
dicate the following areas of materials:
Professional . Books, Artifacts. Exhibits,
Filmstrips, Guides. Pamphlets, Picture
Sets, Recordings. County Movies and
Filmstrips, Study Prints, Tape Record-
ings and District Movies, 2x2 Slides,
View-Masters, and Publishers' Sample
Books.
.\ Color Code Chart is placed at the
top of our card catalog for teachers to
use as a guide in finding the materials
v/anted. Professional books are filevl
alphabetically by subject, title, and au-
thor, just as usual. All other materials
that are audiovisual are filed, alpha-
betically, along with the profession;il
books. So, for instance, books that re-
late to the "Colonial Period" are
cross-filed right in with filmstrips, pic-
ture sets, exhibits, etc., related to this
period, with an inserted tab guide pre-
ceding, which is labeled "Colonial Pe-
riod." Major areas, such as this period,
were determined by the various units
in our courses of study and also by
other subject areas requested by our
teachers over a period of years, so that
no particular check list was used as an
area guide.
Our catalog file shows at a glance
the areas in which we are weak, and
those in which we are overloaded. Re-
search committees working on any area
can immediately make a bibliography
from this file and know what is avad-
able.
Now this file is in full use in our
Instructional Materials Center. .'\s we
take evaluations from teachers and
persons using it, we find a general feel-
ing of great amazement at the vast
amoimt of material that is actually in
our Center for their use. We are really
proud of our "Brain Child"!
"Colorful"
Catalog
EdScreen & AV Guide — November, 1958
565
a^uAc i^(
<M^
-EMENTl
I. Assembling materials.
2. Pouring rubber cement.
SF^
A RE THE PICTURES you very
carefully clipped from your mag-
azines to use in classes beginning to
disintegrate into shreds of worn paper?
Are they finger-smudged and torn at
the edges? Take heart, for now you
can give your prize clippings and pic-
tures a lift — right from the magazine
pages to a permanent transparency
that can be filed away and used again
and again. Such a transparency can be
used on the overhead projector, or per-
haps in the lantern slide projector, and
it may also be circulated in the class-
room. When you have used it, file it
away without worrying about the wear
and tear on the picture.
This method of transferring a pic-
ture from a magazine page to a trans-
parency was originated by Harvey
Frye of Indiana University (as re-
ported in this magazine in February,
1955), and the method has been sim-
plified and developed at the Florida
State University Library School. The
process is relatively inexpensive, about
the only prerequisite being that the
magazine you use is printed on a semi-
glossy paper that has a good clay base,
e.g. Li]e, Time, Look, Good House-
keeping, McCall's, U.S. News and
World Report.
Several methods of transferring the
picture to a transparency may be used.
They might be divided as follows:
1. The Frisket Method
4. After picture has been dipped and allowed
to dry, it is taped to a flat, smooth surface.
2. The Acetate Method
3. The Cellophane Tape Method
The frisket method is the one de-
veloped by Mr. Frye and makes use of
frisket paper and heat. This has been
modified and developed over the past
few years, and has evolved into the
acetate method used at Florida State
University which makes use of clear or
frosted acetate, rubber cement, and
distilled vinegar. The process is based
upon the ability of the rubber cement
to "lift" the inks from the printed
page onto the acetate.
Materials needed include: rubber
cement, distilled vinegar, roll of
frosted or clear acetate (.005 thick-
ness), small photographic print roller,
cotton, clear plastic spray, scissors,
pictures clipped from magazines. It
should be noted here that if you use
clear acetate, you will coat the picture
only. However, a frosted surface will
afford the best gripping surface for
the finished transparency.
Cut a strip of frosted acetate the
width desired to accommodate pictures
to be transferred, maximum length of
acetate should be 25 to 30 inches. Pour
the rubber cement into a shallow pan
just wide enough to accommodate the
width of the strip of acetate. Touch
the acetate down near the end, frosted
side to the cement, and in a smooth
motion, pull the acetate across the
surface of the rubber cement, lifting
5. Acetate is centered
placed on picture.
and
3. Dipping acetate in cement.
566
EdScreen & AV CuicJe — November, 1958
'Pictcifte^ a ^c^i
by Charles F. Gidley
Catalog Librarian
Sam Houston State Teachers College
Huntsville, Texas
and Mary Alice Hunt
Instructor, Library School
Florida State University
Tallahassee, Florida
away one end Irom the pan as the
other is allowed to dip toward it. If
the rubber cement is too thick, it may
be thinned with rubber cement thin-
ner. However, if you thin the cement
allow it to stand for several hours
before using it so that the air bubbles
stirred into it will disappear.
Once the acetate has been success-
fully dipped, hang it on a line to dry.
The cement appears milky but will
become transparent upon drying.
Preparation of the picture is next.
The picture is dipped in exactly the
same manner as the acetate and hung
up to dry. If the picture is big enough
to cause problems when prepared by
the dip method, then the cement may
be brushed on with a soft-bristled
brush. This should be done with a few
quick, even strokes as too much brush-
ing will sometimes smear the ink.
When the acetate and picture are
dry, remove the picture from the line
and tape it to a smooth flat surface
with scotch tape. Use scissors to cut off
a piece of acetate the size of your
picture. Center the acetate over the
picture and bring the picture and
acetate together. Once the cemented
surfaces touch, they cannot be pulled
apart without ruining the picture, so
have the acetate centered BEFORE
placing it down on the picture.
Use the print roller to bring the
surfaces into extremely close contact.
Any air bubbles left will appear as
holes in the finished transparency. It
may help to roll both sides of the
sandwiched materials.
Now place the sandwiched materials
into a pan of vinegar. After five to
ten minutes of soaking, the paper will
lift away from the acetate, leaving the
ink adhered to the rubber cement.
Rinse in cool water and swab away
the grayish haze and paper fibers with
cotton soaked in vinegar. Allow trans-
parency to dry.
To protect the inks from damage,
the transparency should be sprayed
with a dear plastic spray after it has
dried thoroughly, then allowed to dry
again. Now your transparency may be
mounted in a cardboard frame or
placed between pieces of slide glass
and bound.
Since in storage the surface needs
more protection than just a cardboard
frame, you may want to use a cello-
phane sleeve, such as is used for pho-
tographic negatives. A cheaper method
of protecting the transparency is with
waterproof cellulose acetate. Cut a
piece of acetate slightly larger than
the transparency and place it in con-
tact with the inked surface. Roll it
into close contact, then fold over and
seal the edges with masking tape. This
cellulose acetate (.00088 to .0015 thick-
ness) may be obtained from any art
supply store and can be used on any
size transparency.
With this type of protection your
transparencies can be stored in almost
any type of file or container, singly or
in groups, with no fear of damage
from scratches or sticking together.
This means that, once a group of trans-
parencies has been made, it can be
added to an ever-growing permanent
collection of teaching aids that can be
used over and over again.
The third method of transferring
pictures is the cellophane tape method.
This is simply placing a strip of sticky
cellophane tape across the picture
(avoiding wrinkles), rubbing the tape
and picture into close contact with
either your hand or a bone burnisher,
and then stripping the tape away from
the paper. The tape will remove the
inks and some of the paper surface.
The tape may then be soaked in vine-
gar or soapy water to remove the
adhered paper and allowed to dry. It
may be sprayed with clear plastic spray
and, when dry, placed between pieces
of slide glass. This particular method
is effective for very small pictures that
you may wish to use as 2 x 2 slides or '
a series of little pictures that you wish
to use together. This may also be used
for larger size pictures, if you obtain
wider tape. Some of the companies
manufacture special widths for indus-
trial purposes, 4, 8, 10, and up to 20
inches wide.
Using a print roller, both surfaces are
rolled into close contact on both sides.
The material is soaked in vinegar until the
paper conies loose, then rinsed under cool
water.
8. Cotton soaked in vinegar is
used in swabbing the sur-
face to remove haze and
paper fibers.
FH<;rreen & AV Guide — November. 1958
567
No SUBJECT in the curricula of
our schools and colleges lends
itself more ideally to an intelligent
application of audiovisual aids than
do the foreign languages. By the same
token, there is none that has paid less
attention to them until very recently.
The painful re-examination of teach-
ing methods came as a result of ex-
periences gained during World War
II, when the Armed Forces had to
train literally thousands in the rudi-
ments of many languages. Thanks to
a totally new approach, we are now
enjoying a belated renaissance in the
field of modern languages. It was
greatly helped along by recent inter-
national developments and our global
commitments as a whole.
Foreign languages need no sales
talk. Suffice it to say that public utter-
ances concerning the linguistic pre-
paredness of Russia's high school grad-
uates (not to mention those of other
nations such as Canada, England,
France, etc.) offer a frightening pros-
pect in comparison to accomplish-
ments in this country. According to
the latest figures .eleased by the U. S.
Commissioner on Education, Mr. Law-
rence Derthick (back from Russia with
nine colleagues after a month-long
tour), about 45 percent of ten-year
school students are studying Englisti,
35 percent German, and 20 percent
French. It is doubtful, however, that
the percentage of American high
•school and college students taking
Russian at this time would fill a large
auditorium.
There must have been a reason for
such a lack of interest in foreign lan-
guages in this country. .Aside from any
politico-sociological considerations, the
main obstacle has been poor presenta-
tion of the .subject matter: "What is
chiefly lacking in our classes is not the
student's willingness to learn, nor the
teacher's competence in the language
he teaches, but rather the teacher's
insight into what he is supposed to do.
Willingness to learn is hard for the
teacher to create and competence is
long in getting, but insights can be
gained in an instant by that rare
thing, an open mind."' Professor Nel-
son Brooks goes on to enumerate some
of the don'ts: "There must be no more
translation from the second language
into English. There must be no more
wrestling with isolated sentences thit
do nothing but illustrate a grammatical
principle. The book must no longer
masquerade as the be-all and the end-
all of the language course. There must
be no more long soliloquies by the
teacher, at the end of which one stu-
dent says "oui." We must no longer
teach a contenijiorary language as If
the culture that gives it life were dead.
IMPROniVli
by J. Michael Moore,
.San Diego Junior College,
San Diego, California
. . ." What Professor McClosky called
the distrust of verbalism can be ap-
plied to foreign language instruction
as well: "Studies of language devel-
opment show that elementary word
and number meanings arise out of
sensory experience with objects and
things, but later words and numbers
are used in a manner which removes
them from the concrete. Hence, words
and numbers may become highly ab-
stract and complex in meaning. In
fact, they may be 'abstracted' to the
point of being meaningless. Therein
lies the disease, known as verbalism,
which plagues instruction. "2
Language skill should be acquired
in the same manner as a child learns
his first speech. It would be absurd to
picture a mother consulting an Eng-
lish grammar before teaching her two
year old the things to say. Nature has
given us the wonderful gift of imita-
tion by which we learn how to express
ourselves.
This new key in language learning
is the pioneering work of none other
than the Modern Language As.socia-
tion of America. It consists of four
logical steps, namely, hearing, speak-
ing, reading, and writing the spoken
language.
Based on the above principle we
are now in a position to analyze which
audiovisual aids can best be utilized
to improve modern language instruc-
tion. However a word of warning from
the pen of Professor Kandel: ".Audio-
visual aids can only serve to supple-
ment, not to serve as substitutes for the
teacher." 3 As much as audiovisual aids
are prescribed as antidote for the out-
dated academic method, the medium
of the teacher, his personal contact, is
still all important. He should never
be replaced by a machine, nor should
he be supplanted by the textbook.
Step 1: Hearing the S]>oken Lan-
guage. As the .Armed Forces found
out during their instructional program
at the outbreak of World War 11, the
most ideal aid in language teaching is
the native speaker. He not only speaRS
but acts out what is spoken. The so-
called .Army Method, as presently car-
ried out by the Army Language School
at Presidio, Monterey, centers around
small groups of not more than eight
students per class, taught by a native-
born teacher. Six daily contact hours
are required for six months to one
year of total instruction depending on
the respective language chosen.4
If a native speaker is not available,
as in the case of the majority of our
institutions, such devices as records and
tapes are most helpful. Many language
textbooks have by now been dubbed
on tapes or are available on records.
The best results, of course, are ob-
tained in a language laboratory. Ac-
cording to a survey conducted by the
U. S. Department of Health, Educa-
tion, and Welfare, and published in
.April, 1958, the country has a com-
bined total of 2()1 language laboratories
in both secondary schools and institu-
tions of higher learning.5
The main purpose of a language
laboratory is to enable each student
to work independently in his "booth,"
which normally is equipped with a
pair of earphones and a microphone,
thereby achieving a maximum "hear-
ing-speaking" contact per class se.ssion.
.\ console, the nerve center of the en-
tire operation, controls each booth. It
can either handle live voice or a re-
corded lesson, and monitor each stu-
dent station. The use of individual
tape recorders for checking student
progress in matters of |)ronunciation
is liktwise recommended as a regular
feature in the learning process.
Once the fundamentals have been
well established we can subject the
student to additional hearing media
such as foreign broadcasts (to be
taped for permanent use), or foreign
movies (to be rerun at a later date lo
check proficiency). Furthermore, the
local TV network may offer an educa-
tional foreign language feature. The
foreign language club may wish to in-
vite a foreign speaker.
Step 2: Speaking the Language. From
the very beginning the language
taught should gradually become tlir
LiUllillilGe
nmm
language of instruction. Simple com-
mands can be introduced from the very
beginning, more words added later.
Repetition of the spoken word consti-
tutes the most important phase in lan-
guage learning. It also proves to be
the most rewarding one to the student.
The moment foreign soinids or words
assume a real meaning, language study
becomes sheer fun. even to the least
enthused student. Repeating a new
word or phrase should never get dull
as long as everybody has a chance to
act it out. Here again the language
laboratory offers a tremendous ad-
vantage over conventional classroom
drill. But even the "dry" classroom
atmosphere can be brightened by
such simple devices as injecting a song
(preferably at regular intervals), or by
making the word drill a visual experi-
ence on colored slides or on a felt
board. A third dimension can be in-
troduced by using dioramas, and even
a brief field trip outside to describe
the campus scenery may do the trick.
Real life situations should be acted
out in class, and more difficult dram-
atizations ventured for the gifted
(hild. Outside the classroom a foreign
language table in the cafeteria may
stimulate interest in practicing the for-
eign language, and lead to discussing
of food items. The .Army Language
.School even schedules regular picnics
within each language group, and takes
its students once per semester to a
foreign consulate, and subsequently to
a genuine foreign restaurant for din-
ner. Such contacts with foreign consuls
are invaluable, since they open the
door to precious visual aids. I have
also arranged for our language stu-
dents to go on board foreign vessels
in .San Diego,6 and for those who could
afford it, organized a European study
tour in 1957.
Step 3: Reading the Spoken Lan-
guage. Reading a foreign language is
no longer confined to reading the te.xt-
book only, which incidentally should
be richly illustrated. A dull text as
daily companion to the student is
boinid to reduce his enthusiasm for
language study considerably. Phase 3
lends itself to the widest application
of visual aids ever dreamed of. Let me
cite a few musts in every language
classroom: foreign language travel
posters, maps, a globe, foreign news-
papers and magazines, clippings neat-
ly arranged on attractive bulletin
boards. ($5 will get you Paiis Match,
the French equivalent of Life maga-
zine, once every week by airmail for
six months.) Further musts: flat pic-
tures, photographs, slides and film-
strips, provided they are available with
captions; exhibitions from foreign em-
bassies such as those on loan from the
French Cultural Services, New York
City; richly illustrated books like the
publications of the famed Insel Verlag
(at a cost of 70 cents per copy to be
obtained from Stechert, N. Y.); wall
calendars of the type printed by the
Swiss and German publishing houses
can enrich a classroom tremendously.
The list of visual aids that will stimu-
late reading in a foreign language is
practically unlimited. .Almost all of the
above mentioned aids do actually more
than just conveying the written mes-
sage. A 2 X 2 slide or a postal card
depicting a scene from abroad per-
form the function of a foreign ambas-
sador. They teach us the culture and
customs of distant lands. Is there a
finer goal to aim at in foreign lan-
guage teaching?
One project that we have found to
be most helpful is providing language
students with pen pals from abroad.
Incoming letters bring a sense of real-
ity to the student. He begins to realize
that his studies have a purpose. Need-
less to say, such personal correspond-
ence opens up entire new vistas of
interest, and it often results in an ex-
change of superb visual material (not
to forget the many exciting foreign
stamps).
Step 4: Writing the Spoken Word.
Care must be taken in writing only
the spoken word, at least in beginning
classes. Writing a word or phrase that
has not previously been introduced is
a total waste of time and bewilders
the student. The old standby, the
blackboard, is still the teacher's best
friend. Group work on the board is a
highly reconimendable feature. I dis-
agree with the method practiced by
the .Army Language School in this re-
spect, since they outlawed the use of
blackboards in conjunction with lan-
guage learning.
But the blackboard may also be use-
ful for more than just dictation and
composition. A quickly drawn sketch
may well act as a concrete interpreter
of abstract symbols, such as may
come up in discussion points of gram-
mar.
Step 5: Introducing Grammar. How
then should the essential element of
grammar be approached? It .should be
handled in an entirely functional and
meaningful way, derived out of a given
situation, or better yet explained by
means of a demonstration, whenever
possible. "Posse,ssives" and the use of
"propositions," to give two examples,
can and should be cleared up as well
as exemplified visually by means of a
demonstration drill.'
Summary. What can be done to im-
prove foreign language? In short, a
great deal. Research during the past
decade has definitely shown that the
so-called academic or philological
method of teaching modern languages
is outdated for elementary instruc-
tion, and should be • replaced by a
"new key," following a logical se-
quence of hearing, speaking, reading
and writing the language. .\ meaning-
ful implementation of this principle
without the fullest utilization of audio-
visual aids is unthinkable. Thanks to
audiovisual aids modern technology
has created language laboratories,
which enable us not only to improve
modern language teaching, but also
to teach the language and its life giv-
ing culture more effectively than ever
before in history. At a time when the
interests of the U. S. are as far flung
internationally as today, this fact alone
should present a great challenge to all
of us who are engaged in administer-
ing, teaching, or learning foreign lan-
guages.
FOOTNOTES
1. Modern Language Association of America,
Foreign Language Bulletin, No. 42, p. 14.
2. -t Definiliori. Andio-Visjial Teaching Tech-
niques, 1949, pp. 1-2.
3. "Aid.s and Substitutes," School and Society^
April 2,S, 1949. Vol. 69, p. 293.
4. I. Michael Moore, "The \\m\ Language
School. An Evaluation," Modern Lanniiiinr Jour-
nal. November, 19.57, Vol. Xl.l. No. 7. p. 332.
5. Surrey of Foreign Language Laboratories
in Secondary Schools and Institutions of Higher
Education, I9.'i7, Circular No. ri24.
6. J. Michael Moore, "Field Trip ou Board
a Foreign Vessel," Modern Language Journal,
November, 1956, p. 154.
7. .1. Michael Moore, "The Army Language
School, An Kvaluation," op. cit., p. 353.
EdScreen Ct AV Guide — November, 1958
569
by James H. Greene and Justus Rising
Department of Industrial Engineering, Purdue University
Figure 1 : a linear programming problem, presented geomet-
rically on the Roto-Slap Board.
Figure 2: this plant-layout demonstration reveals its three-
dimensional assets.
AS EVERY experienced teacher
knows, the third dimension in the
•classroom demonstration is difficult to
handle. Drawn on the blackboard,
three-dimensional models are slow to
•develop and require more skill than
the average teacher is capable of. The
lines on the blackboard tend to cause
confusion rather than present the lucid
concepts intended. Models used on a
horizontal surface are impossible for
the students to see, especially where
large groups are being taught.
An answer to these problems is the
Roto-SIap Board which combines the
best features of the two-dimensional
visual aids and has in addition the
important feature that three dimen-
sional displays can be readily made.
This device also permits a display to
be rotated so that any angle can be
dearly presented to a group.
What Is the Roto-Slap Board?
The Roto-Slap Board consists of a
rotating inclined table (Figure 1) which
has just enough slope to display mod-
els, specimens, or whatever, to the most
remotely seated member of a class. The
table surface can be used for many
different applications depending upon
whether the surface is flanneled,
flocked, left plain or covered with a
piece of sheet iron to attract magnets.
Figure 1 is a typical demonstration
of a geometry problem — more spe-
cifically the geometric representation
of a Linear Programming problem.
The second figure is a plant-layout
demonstration which is usually an ex-
tremely difficult one for a classroom
presentation. A number of small fig-
ures placed on a plastic layout grid
with double surface tape is in turn
placed on the Roto-Slap Board.
Figure 3 shows a part being dis-
played for a lecture in mechanical
drawing. The part to be discussed has
been placed in a plastic box inscribed
with the projection of each side. The
box in turn sits on the Roto-Slap
Board. This arrangement makes it
possible for a large class to see the
model as well as allowing it to rotate
for various possible views.
These illustrations are just a few
which show the usefulness of the
Roto-Slap Board. Other examples can
be found in chemistry, physiology and
other areas of study where three di-
mensional models better illustrate the
subject.
Construction of the Roto-Slap Board
The Roto-Slap Board consists of two
basic parts, the easel and the table.
The construction of these is shown in
Figure 4.
The easel is made of two i/^ inch
masonite legs cut like the "30 degree
triangle" used in mechanical drawing.
The long edges of the triangles form
the base and the top corners are
rounded as illustrated. These two legs
of the easel are held together by the
bearing block and are attached by
machine screws with wing nuts for
easy assembly.
The Slap-Board itself is made from
a twenty-four inch square piece of
tempered masonite i/g thick cut to
form an octagonal table surface. This
in turn is backed up by an eight inch
circular piece of hard-wood one inch
thick, which is glued to the masonite.
The shaft upon which the table ro-
tates is simply a i/, inch diameter
bolt with the head removed. The cir-
cular backing piece is partially re-
cessed so that when it is clamped
between two lock nuts they will not
protrude above the surface of the ta-
ble. The bolt turns in a hole drilled
in the center of the easel bearing
block. Before assembly the center of
the bolt is drilled out for half its
length in order to hold a piece of
i/g inch drill rod which can act as a
"Z" axis in a geometry problem.
The surface of the Slap-Board can
be given several finishes, depending
upon the use for which it is intended.
If scotch tape is to be used on the
surface, the table may be left unfin-
ished or given a coat of clear or col-
570
EdScreen & AV Guide — November, 1958
Roto-Slap
Boards
for
Classroom 3-D
Figure 3: a model is displayed for a mechanical drawing lecture.
ored lacquer. A flannel covering will
be suitable when models backed with
heavy sandpaper are going to be used,
similar to conventional slap-boards.
For some purposes the best surface is
made of commercial Hocking mate-
rials, which are readily obtained and
can be applied with very little skill.
This is an ideal surface for many ap-
plications.
For heavy models it might be de-
sirable to embed small magnets in the
surface of their bases. For this appli-
cation it will be necessary to cover the
Slap-Board with a thin sheet of iron
which can be obtained in any tin shop.
The sheet iron can be easily removed
if the edge of the iron is bent so that
it will just fit over the edge of the
masonite. This permits a choice of
more than one surface to work with.
If you are weary of trying to get
your point across by many blackboard
drawings or by obscure models which
must remain flat on a desk, then try
making fqr yourself this handy visual
aid, the Roto-Slap Board.
Editor's note: The term "Roto-Slap,"
doubtless unfamiliar to many of our
readers, was coined by Dr. Greene. He
writes that he is used to referring to
a flannel board as a "slap" board, so
that the above term is a logical modi-
fication.
EdScreen & AV Guide — November, 1958
Figure 4: construction of easel and table.
571
Film
■
I
t
hy Alexander H. Howard, Jr., Associate Professor of Education,
Central Washington College of Education, EUensburg
This article first appeared in WASHINGTON EDUCATION,
March, 1958, under the column "Audio-Visual Aids and Ideas." The
latter is sponsored by the Washington division of DAVI.
4tT^lLM FIT" could be a label for
•T an idea that is of concern to all
those having to do with educational
motion pictures. Of course, it could
designate the state of a teacher whose
frlm did not arrive on time, or, to a
principal who had to pay a film dam-
age bill, it could have to do with the
way the projector was threaded. But
it could mean how a film "fit into"
the instructional program. To say n
film is "not fittin' " may be putting it
in non-educational vernacular, but it
certainly does put the point plainly!
Putting the point more precisely, we
should mean that a film ought to fit
particular purposes for a particular
group of pupils. And to be even more
precise, we should want a film to fit
specific learning purposes— to contrib-
ute to the development of specific
understandings, specific skills, specific
attitudes. But how often films are used
because they fit a general purpose—
they fit the schedule, they fit the grade
level, they fit our own personal inter-
ests! And even when we know exactly
what is needed in a film for our pro-
gram we often find it difficult to find
a film that fits.
Producers try to help us achieve bet-
ter "film fit," both in producing films
and in promoting their use. In the first
place, they do a lot of analysis of cur-
ricular needs before they decide to
make a film. Then they take pains to
make a film to meet one of those
needs. And when they promote the use
of the film they suggest where it can
fit your program. This is done person-
ally, sometimes, by sales representa-
tives who visit schools, but more often
it is done through printed circulais.
In both cases producers are careful to
let the responsibility for decision on
"film fit" lie with the teacher, who is
theoretically best able to decide.
Film libraries try, too, to help us
achieve "film fit." They base the selec-
tion of films for their collection on the
apparent instructional needs, and des-
ignate "fit" in their catalogs and spe-
cial listings by means of grade level
indicators and subject indexing. But
they, too, do not want to be presump-
tive—they feel the teacher should make
the "film fit" decision.
.Audiovisual coordinators try, also, ^o
help us get films that fit. They keep
us informed about available films, talk
with us about our needs, write us
memos and send us notes, put catalogs
in our hands, set up preview sessions.
But they, too, seem to feel that the
ultimate "film fit" decision belongs to
the classroom teacher.
Are you taking fvdl advantage of all
this effort toward better film fit? Do
you watch for points in your program
where a film might do the job best?
Do you seek the coun.sel of your audio-
visual coordinator? Do you check film
catalogs, read film reviews, preview
films? Do vou spell out your learning
purposes specifically, and seek films
that fit?
One aid to better film fit that might
be used more often by classroom teach-
ers is the teachers' a:uide. Most of the
major educational film producers pub-
lish .such guides, and distribute them
free or at nominal cost. Typically,
there is a guide for each separate film,
and it contains several kinds of useful
information. A guide will tell who col-
laborated in making the film (this
helps in deciding about the authen-
ticity factor in film fit). It suggests a
grade level Cthis helps decide the fit-
ness to readiness level) It names the
curricular area (this makes the suit-
ability to subject decision easier). It
states a film purpose (this helps you
match the film to your own specific
purposes). It summarizes the content of
the film, often printing the complete
narration script and selected picture's
from the seauence (this helps you
check carefully for details). And it
may suggest ways to use the film in
the classroom (which can help you fit
the film effectively into your class-
work).
For example, Young America Films
has released a film (one of a series)
entitled "Walk Better" (nine minutes,
sound, black-and-white). The guide
for it says: for use in grades three to
eight; purposes: (1) to show students
the correct habits of walking, (2) to
help students understand that correct
habits of walking are essential to good
posture and good health, (3) to help
children build healthier, sturdier bod-
ies; content: analyzes walking move-
ments in slow motion, discusses correct
and incorrect habits (and so on, in-
cluding the complete narration); ad-
visers: physical education professors
Drury and Bridgman of San Francisco
State College. All this is elaborated
more, of course, in a concise, two-page
brochure.
.Another example: EBFilms released
a second edition of "Sound Waves and
Their Sources" (eleven minutes,
sound, black-and-white). The guide
says: use of film: for high school and
college courses in physics, general
science, music, speech, radio and phys-
iology (would you have guessed these
applications from the title alone, or
from a short catalog description?); story
of the film: (here skimming through
the comprehensive sinnmary we catch
"high school orchestra," "three differ-
ent sources of sound," "how sounds
are produced," "oscillograph," "loud-
ness, pitch and quality," "overtones,"
"harmonics." "human vocal mechan-
ism," and so on); suggestions for using
the film: (includes guide questions for
before and discussion questions for
after the showing).
And another example: Coronet
Films has a film entitled "Seeds Grow
into Plants" (one reel, sound, color
or black-and-white). The guide in-
cludes: recommended use: grades one
to three: film purpose: to introdu<:e
basic concepts of plant growth, show-
ing seed dispersal, the plant embryo,
and the growth of a plant from a seed:
behind the scenes: (more of why the
film was made, its backgroiuid. how the
film tells the story): film summary:
(the style of the summary conforms to
that of the film narration); educational
collaborator: Helen Challand, science
specialist at the National College of
Education, Evanston, Illinois; related
questions and related activities (named
and described). \ very helpful aid to
deciding whether this film fits.
Pitting films more closely to learn-
ing needs is the responsibility of the
classroom teacher, and by taking ad-
vantage of the available help, especial-
ly by using teachers' guides, a teacher
can more easily find films that fit.
572
EdScreen & AV Guide — November, 1958
conference seeks filmstrip standards
A national conference to consider an
official standard for filmstrip dimen-
sions and markings was held in Chi-
cago, October 2. Sponsored by the Na-
tional Audio-Visual Association, the
all<lay meeting was attended by more
than 30 leading authorities in the pro-
duction, distribution and use of film-
strips in education, church and in-
dustry.
At least four different frame dimen-
sions are now in use, none of them
conforming to the American Standards
Association. It was agreed that a uni-
form standard was desirable, but exact
dimensions were left to further study
and recommendation by a technical
committee headed by Clifford Carlson
of the DuKane Corporation. It was
decided that the printer aperture
rather than that of the projector must
outline the frame, and that a black
surround is desirable.
It was recommended that the leader
shoidd be not less than ten frames
long, and should start with a straight
cut (a curved end cut is acceptable,
but diagonal cut leads are undesirable).
.■\n initial "locus" frame is to be stand-
ard; this may contain advice as to
when to start the record, how to pro-
ject the strip, etc. One blank frame
is recommended ahead of a main title
to give a smoother start.
Following the last picture frame,
trailer length is to be not less than
equivalent to the inside circumference
of the can in which the film is to be
shipped, as protection against scratch-
ing. Endorsement was given the Frank
Holmes invention, used by Church-
craft, of a trailer frame reading: "To
rewind, start here and wind film away
Irom you."
After considerable discussion of
ways to prevent right-left threading
error, this problem, admittedly serious,
was referred to the committee for fur-
tlier study. One suggestion was tor a
green or opaque stripe outside the
right-hand sprocket holes.
Many of the points ol criticism were
those raised by William S. Hockman
at the Penn State religious .AV work-
shop and in his articles in Educational
Screen. Alleged difficulty of preview
was considered sufficiently met by ex-
isting manual viewers. Tendency to
scratch could be avoided by better
de-burring of cans, lining them with
tape, or by using polyethylene con-
tainers. "Springiness" was considered in
terms of film base characteristics and
laboratory processing; the committee
was asked to survey experiences and
look into the possibilities of using
"Mylar" and kindred film stock for
filmstrips. Tight winding, especially
when aggravated by the use ol rubber
bands, was condemned as the major
factor contributing to excessive
"spring."
The charge that sticking in the gate
is caused by excessive heat at the
aperture was disputed on the grounds
that tests showed that no existing pro-
jector exceeds the test-based standards
ot the A.S.A.
The last item discussed was whether
a change to Kinim frame size for use
with small audiences (five to eight peo-
ple) would drop the cost of filmstrip
projection to the point where single
tlenoiiiinations would order as many
as 20,000 low-cost 16mm filmstrip pro-
jectors at a time. Engineers stated that
lor comparable results a new 16min
projector would cost more to build
tlian present machines. The difference
in raw stock and printing cost was
shown to be a relatively negligible
p;irt of the current filmstrip price.
Baptist and Methodist representatives,
however, indicated that their interest
in the narrower medium continues.
Further action will depend on the
work of the two committees.
— iVrn. F. Kruse
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EdScreen & AV Guide — November, 1958
573
HERE'S A NEW AND BETTER WAY TO TEACH
VU- GRAPH
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It's unique ! Beseler's new VU-GRAPH is the projector
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VISUAL SCIENCES
(ox S99E
Suffem, New Yort.
Ljsefui ^iimdtnpd
By IRENE F. CYPHER
.V.siociate Professor of Education
Dcpt. of Coinniuniiation Arts
New York University
Someone once asked us if filiiistrips
were not best suited for use in the
elementary grades, and at the time we
were slightly shocked at such a ques-
tion. Unfortunately, the same question
has been asked a number of times
since, so apparently it is timely to call
attention to the fact that filmstrips are.
equally effective with all grade levels
— !/, as with any medium, the material
is well prepared and presented in a
manner suitable to the particular age
or group needs. Certainly a glance at
the titles included ih this month's
column should be clear indication that
filmstri|» are available in practically
every subject area and for :ill grade
interests. Of course both producer and
user have a responsibility. This col-
umn is basically intended for potential
users, so we suggest that you take a
few minutes to examine the way you
have been using filmstrips. How would
you score your utilization techniques?
Think it over.
GEOGRAPHY SERIES
(8 .sets of 4 filmstrips each, color;
.Society for Visual Education, 1345
Divcrsey Parkway, Chicago 14, Illinois;
$19..50 per set.) It might be well to
remember that geography is important
to both historians and to physical
scientists. Success in many phases of
political and scientific work depends
upon an understanding of land, peo-
ple, and resources in different parts
of the world. The sets in this series
ii-clude material on The ,\mericas,
the South, the Northeastern U. S.,
South .America, Western and Northern
Europe, Eastern and .Southeastern
Asia, Central and .Southern Europe,
and .\frica. In each instance emphasis
is on how people live and work, nat-
ural resources and what the areas con-
tribute to world economy. There is
considerable map work study, and
content is always correlated to standard
curriculum units. Designed for use in
gnules five through seven, and par-
ticularly good for social studies and
ger)graphy.
ARAB UNITY AND THE EAST-WEST
STRUGGLE
(Single strip, black and white: pro-
duced by C:unctu .Affairs Films, 527
Madison Ave.. New York 22, N. Y.
and available by sponsorship of a local
newspaper.) E very newspaper and
magazine today carries at least one item
dealing with events in the .Arab coun-
tries. We need to know more about
this area, and the filmstrip gives us
some very timely information. Facts
included relate to what is meant by
the word "Arab," .Arab nationalism,
oil resources and the Suez Canal, how
the new .Arab states were set up. This
type of filmstrip is good resource ma-
terial for sotial studies classes, and is
planned for work in the junior and
senior high school units.
JUNIOR TRAVEL SERIES
(5 strips, color: Long Filmslide Serv-
ice, 7505 Fairmount Ave., El Cerrito,
California.) There is a never-failing
fascination in anything connected with
travel. Boys and girls are al\yays in-
terested in the details of "trips," and
this series takes us on trips by bus,
airplane, train, ship and auto. The
stories are shown from the young per-
son's point of view, and the questions
answered are those that young trav-
elers all ask— what makes the airplane
go, how do they know where to steer
the ship, what is a bus trip like. These
are good for preparation for travel it-
self, and also for an understanding
and appreciation of the importance of
various means of transportation. Good
for elenicntarv classfs.
THE BRIDGE UNESCO BUILDS
(Single strip, color: available from
IINE.SCO l'ul)Iications Center, 801
rhird .Ave., New York 22. N. Y.: .S4.75
v.-ith script; $7.50 with record narra-
tion.) If people are actually to work
together for world harmony it is es-
pecially important to understand the
work of II\ESC:0. This strip includes
574
EdScreen & AV Guide — November, 1958
an atcount of what UNESCO is, how
it is organized and what its program
of activities is designed to include.
There are no captions, and the user
is free to comment with the aid of a
reading script, or to use a record-
narration which takes thirty minutes.
The strip is long. 101 frames, and will
be most effective for classroom pur-
poses if used a section at a time. Tiie
possible range of use is wide, and both
strip and record are suitable for school,
club or communitv groups.
AUSTRALIA, INDONESIA AND THE
PHILIPPINES
(7 strips, (olor: produced bv Jain
Handy Organization. 2821 K. Grand
Blvd.. Detroit 2. Michigan: Sm.'iO set,
S5.75 single strip.) We know all too
little about our neighbors "down un-
der," yet we have much in common
with the peoples of Australia, Indo-
nesia and the Phili])pines. In tliis series
the emphasis is on how the people in
this area li\e. work, and what they
contrilnitc to world allairs. Scenes in-
clude something of both ranch and
city life in .Australia: products, cere-
monies, village and city life in Indo-
nesia; and the ways in which the peo-
ple of the Philippines have worked
to build up the economic structure of
that country. The three strips dealing
with .Australia give a good picture of
life in the sheep ranching districts;
they also indicate something of the
importance of uranium and other
ores. The material is well suited for
social studies imits in both upper
elementary and jimior and senior high
school classes.
THE APPRECIATION OF PICTURES
(12 strips, color; produced by Visual
Productions, Ltd., London, available
from Stanley Bowmar, Valhalla, N. Y.;
$6 single strips, $55 dollars set of 12.)
In this series we are provided with
material selected to help in the pres-
entation of general principles gov-
erning the appreciation of pictorial
art. Illustrations have been chosen
from the works of artists of Western
Europe, and very complete lecture
notes give detailed information about
the artists' mediums, language, content
of art, religious art and realism, and
modernism. The color C|uality is excel-
lent and the series is really the equiv-
alent of a field tour through many ot
the most famous of the musciuns of
Europe. Material such as this can he
used from the upper elementary grades
through high school and in college
classes.
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EdScreen & AV Guide — November, 1958
575
valuatioH of new films
by L. C. LARSON
Director, Audio-Visual Center
Indiana University
CAROLYN GUSS
Associate Professor, School of Education
Indiana University
EDUCATION IN AMERICA:
TWENTIETH CENTURY DEVELOPMENTS
(Coronet Films, Sales Department,
Coronet Building, Chicago 1, Illinois)
16 minutes, 16nim, sound, color or
black and white, 1958. $150.00 or
$82.50. Teacher's guide available.
Description
Dramatic re-enactments, excerpts
from documentary films, and views of
original photographs are woven into
this survey of changing educational
philosophies emerging from twentieth
century American culture.
A picture of a white frame school-
house, pupils converging from the
"outside facilities," the playground,
and even "up the road apiece" in re-
sponse to the authoritative clang of a
bell rung by a young teacher is con-
trasted with one of rows of closely set
houses, belching locomotives, and
noisy factories to draw attention to
the fact that, in 1900, the prevalent in-
structional methods were unable to
cope with developing economic and
cultural uends. Already, in up-to-date,
modern conmiunities, a horse-drawn
"school bus" had been introduced to
transport children to "consolidated"
schools.
As the "school bus" passes on down
the street, a series of dramatized scenes
briefly reviews some innovations of
this "pwDgressive education" including
object lessons, illustrated by children
examining a real bird's nest; kinder-
gartens, where children build with
blocks and color with crayons; curricu-
lav integration, depicted by several
boys dressed in paper costumes learn-
ing art, history, literature, and lan-
guage while re-enacting a scene from
Roman life.
Such a transition from the tradi-
tional "subject-centered" curriculum to
the new "child-centered" curriculum
gave rise to teacher-training institu-
tions such as John Dewey's Laboratory
School at the University of Chicago,
in which he developed the "learn l)y
Scene from Coronet's Film Education in
America: Twentieth Century Develop-
ments.
doing" theory. Other facets of this
transition are seen simultaneously
emerging when the camera focuses up-
on test after test derived by such men
as Benet to establish norms of behav-
ioral development, and Thorndike to
establish norms of achievement.
Scenes of classes in session reveal
new methods of teaching and the
broadening of the curriculum to in-
clude vocational, special, and technical
courses such as astronomy, chemistry,
animal husbandry, home economics,
and physical education.
The change in educational progress
patterns is traced through the estab-
lishment of junior high schools, the
differentiation between "college" and
"university," and the stabilizing of in-
struction by recently formed state and
county boards of education.
Federal aid for school lunch rooms,
new or improved buildings, and an in-
tlux of students attending colleges and
universities on the "GI bill" are identi-
fied as effects of the great depression
and World War 11. Recent Supreme
Court decisions regarding state loyalty
oaths and racial integration lead to a
view of today's schools with their
needs for better teachers, better class-
rooms, better instructional tools, and
stronger connnunity supjjort. The film
ends with a backward glimpse at "yes-
terday's schools" showing that, as the
community reflects the schools, so do
the schools reflect the connnunity and
meet the demands of eaili successive
era.
Appraisal
This is the culmination of a series
of three films produced to show how
changes in .\merican public education
ha\e emerged largely in response to
social and economic needs. The first.
Education in America; The Seven-
teenlh and Eighteenth Centuries, re-
views the prevailing education as an
expression of a religious culture in
New England and an aristocratic cul-
ture in the .South. The second. Educa-
tion in America: The Nineteenth Cen-
Itiry, recounts the effects of the West-
ward Movement in the expression of
education for citizenship. This, the
third. Education in America: Twen-
tieth Century Developments, relates
the effects of industrialization, urban-
ization, and easier transportation on
education. Taken per se, the film
more accurately presents a survey of
recent educational developments. It
is, however, one of the first attempts
to recount such a survey and the eval-
uators feel it has value in teacher edu-
cation classes and in college classes in
educational history, philosophy, and
curriculum foundation. Some use may
also be found in U. S. history and so-
ciology classes. P.T.A. groups, too,
may find it informative. The film is
logically organized, interestingly linked
together, and holds attention, so that
there should be good retention of high-
lights presented. .As the film is a sur-
vey, the concept of "progressive educa-
tion" is not enlarged upon and an in-
structor may want to utilize it as a
springboard to more detailed investi-
gation. The series is one that all per-
sons connected with teacher education
should know about and use.
-Jean L. Holt
TREASURES OF THE EARTH
(Churchill-Wexler Film Productions,
801 North .Seward Street, Los .\ngeles
38, California) 12 minutes, I6nnn.
sound, black and white, color, 1958.
S.50 or 5100.
Description
Animation is the photographic tech-
nique used almost entirely to explain
and illustrate how the minerals of the
earth are formed and recovered for
human use. Narration, at times in
blank verse style, explains the picto-
rial presentation.
Narration points out that one moim-
tain may contain enough iron to build
ten ocean liners, enough gold and iron
576
FA^rroan A- AV/ C.i liAa .
ts\n\/prr\hpr
I9S8
to pay for tlieni, and enough uranium
to make them go. It would be ex-
tremely diflficult. however, to extract
these minerals due to their wide dis-
persal in the earth's crust, .\nimated
drawings demonstrate how this crust
on the earth has been in a state of
flux for the jiast lour-and-one-half bil-
lion years. The formation of moun-
tains, effect of weather on land, pres-
sure of sediment resulting in rock, and
rush of molten rock as it ilows into
trevices and bursts forth as a volcano
are explained diagrammatically.
Such minerals as copper, iron. tin.
coal, oil, gold, and salt are visually
traced as they slowly develop in the
earth's outer layer. The continual
change of the earth's surface while
these minerals change their form is
emphasized by the narrator and this
outer covering of the earth is com-
pared to the fuzz on a peach which
barely covers the riches inside.
Geological terms, such as faults,
magma, deposits, and veins, are clari-
fied both in the narration and the
visuals.
Treasures of the Earth concludes
with the admonition that if the earth's
resources are conserved and used wise-
ly the result will be additional untoUl
wealth.
Appraisal
One of a series of films correlated
with the text. Heath Elementary Sci-
ence by Herman and Nina .Schneider,
Treasures of the Earth contains an
abundance of material presented with
a fresh approach. It should serve as a
\aluable source of information for in-
termediate and junior high teachers of
general science classes. The animation
sequences clarify the processes of what
happens to certain minerals as they
are fornn'ng in the earth's crust. The
careful definition of specialized terms
in the narration provides a deeper un-
derstanding of the processes involved.
.Mthough the film deals primarily with
the formation of minerals, it also may
prove useful in encouraging investiga-
tion of such areas as conservation of
natural resources, mining processes,
and industrial use. Unique attention-
getting devices are especially effective
in capturing the attention of the view-
er and tlie simple aniination technique
successfully holds it.
— O. E. Bissmeyer, Jr.
MIMEOGRAPHING TECHNIQUES
(Bailey Films, Inc., 6509 De Longpre
.\ venue, Hollywood 28, California) 15
minutes, 16mm, sound, black and
white or color, 1958. $75 or $150.
Description
Mimeographing Techniques shows a
The Projector Designed
with the
User in Mind
We're finding enthusiastic ap-
proval of Teclite's fresh styling
— its new convenience of set-up
and operation— and its brilliant
sound-and-picture. As always,
with TSI models, Teclite's design
features protection of your films.
Rugged dependability for day-in-and-
day-out service-YET IT WEIGHS
LESS THAN 30 POUNDS.
* • •
Write for literature: Technical
Service, Inc., 30865 Five Mile
Road, Livonia, Mich.
NEW
BY
Teli > Sell - Instruct
T.2 V.
EdScreen & AV Guide — November, 1958
577
ART AND you
1 reel, elementary-jr. high film
THE GOOSE AND THE GANDER
1 reel, kindergarten-primary film
FILM ASSOCIATES
OF CALIFORNIA
10521 SANTA MONICA BLVD.
LOS ANCELES 25, CALIFORNIA
riTC;
BOB JONES, JR.
Magnificent settings,
gorgeous costjmes,
thrilling action com-
• bine with the splendor
^ of Shakespearean )an>
guage to make this
full-color, eighty-min-
„ ute production one of
the fMiest classical
films ever produced.
BOB JONES UNIVERSITY
GREENVILLE, SOUTH CAROLINA
It is Unique in the field of
Dolt-Yourself Transparencies
TRANSPRO TECHNIQUE
(with the Educational IT Kit —
a kit for making transparencies)
See your A-V Dealer or direct inquiries
to Transpro I echnique, Box 1 144, Des
Moines 11, Iowa.
PHASE FILMS
Thf Phase Films are mature sUigle-Durpose films
proseiiting the oiost slRninrant mlL-roblulotlical phe-
nomena disrlosed in Uvinu organisms by tlie Nobel
wiiininit Phase Contrast method.
Photonraphy of living organisms NOT ANIMATION.
Write for Titles. Descriptive Folders or I*reviews.
ARTHUR T. BRICE
I'hMf Fllmv
Sunoma, CitUromla
young secretary demonstrating the pro-
cedures involved in choosing, cutting,
and coloring stencils and the effective
operation of the manual and electric
mimeograph machines.
This narrated demonstration begins
l)y discussing the problems of duplica-
tion needed for such publications as
announcements, advertising, agendas,
and workbooks. It points out that the
typewriter can duplicate a few copies
by using carbons, that the liquid du-
plicator can put out approximately
one hundred good copies, but that the
mimeograph machine produces up to
several thousand copies.
Different types of stencils including
printed, photo-etched, and inset sten-
cils as well as different weights and
colors of papers are identified and their
particular uses indicated. Hand letter-
ing and drawing techniques employed
with the mimcoscope are illustrated.
.\ number of tips are given and
demonstrated for use when preparing
the stencil for typing. The keys of the
typewriter must be cleaned and the
ribbon control moved to the stencil
position for clear letter impressions.
\ cushion sheet is placed in the sten-
cil before insertion in the typewriter.
Care should be taken to see that there
are no wrinkles resulting when the
stencil is put in the typewriter. A
slower, heavier, but even typing is rec-
ommended. For errors, application of
correction lluid and light retyping is
advised.
The stencil is then shown being
carefully removed from the typewriter
and placed on the minieoscope for
sjiccial lettering, tracing, drawing, and
shading with the styli provided for
these special effects.
Steps in the operation of the mimeo-
graph machine are demonstrated with
special attention given to placing pa-
per in the feed tray, inking the pad,
placing in the stencil, running exam-
ination copies followed by necessary
raising or lowering, lateral or diagonal
adjustment, and the removal of un-
desirable marks by the use of correc-
tion fluid. .\ counter can be set for
the number of copies desired.
How stencils may be saved and iden-
tified is shown by running a manila
folder through the machine to print
the copy on the outside cover, and
then placing the used stencil inside
the folder. A cover is placed over the
ink pad to keep it from drying out.
.\ demonstration of color techniques
is given showing how one color or
more at a time can be run through
the machine. A clean pad is placed
over the blackened pad and colored
ink placed on the areas that will give
color to parts where it is desired.
The film closes with a review of the
basic points.
Appraisal
Mimeographing Techniques will
serve as a good introductory film pre-
ceding any discussion or demonstra-
tion of the operation of the mimeo-
graph machine. The film is useful
from junior high to college and in
special adult-training programs. The
photography and sound are good. The
demonstrated technique of running
several colors at one time should sug-
gest unlimited applications. Perhaps
the salient feature of this production
is that it is at present one of the few
films devoted to the skill of mimeo-
graphing and hence fills a definite
need for persons using this equipment.
— /. Robert McAdam
THE CHRISTMAS DEER
(Grover-Jennings Productions, Inc.,
4516 North Hermitage, Chicago 40.
Illinois) 14 minutes, 16mm, sound,
color (|145, discounts on quantity pur-
chase). Teacher's guide available.
Description
Based on a fragment of a legend re-
told as a modern allegoi7, with a
French folk carol melody played on a
lute and a recorder as background,
this film tells the story of an old wood-
cutter, Nicholas, and his Christmas
time experiences which center around
a small boy and a deer.
Opening on a lonesome, old, grey-
bearded woodcutter in his isolated
workshop-cabin in a lonely woods, the
film explains that the woodcutter had
led a very productive, happy life as
=;7R
FH^ir
& AV Guide — November, 1958
FILMS OF THE NATIONS
Presents
THE FUTURE
IS NOW
1 6mm Sd. b&w
2 reels, $85.00
A preview of some of the fantastic
developments which lie ahead. Peace-
ful applications of the atom — taking
pictures in color on tape and show
them through your TV set — • the
kitchen of tomorrow — automation
and other inventions about to be
released.
Request preview print and free riitntog
FILMS OF THE NATIONS
62 W. 45th St., New York 36, N. Y.
Telephone MUrray Hill 2-0040
LIFE IN NORWAY
ELEMENTARY SOCIAL STUDIES
(filmed in 19'>8)
Color — Sale Only $11 0.00
n'ritr fur Study Guide and Previews
PAT DOWLINC PICTURES
1056 So. Robertson Blvd.,
Los Angeles 35, Calif.
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long as his grandson lived. The death
of the boy a number of years ago cast
a gloom over him which he could not
dispel. The camera, in following Nich-
olas' (or Nick as he was often called)
slow, aimless movements, records the
emptiness of his life as he views
among his woodcarvings the nativity
scene he had completed except for the
Baby-Jesus figure, before his grand-
son's death.
Listlessly leaving the cabin, Nicholas
is heartened by the sight of something
living — a deer, which always seems
not too far away. Following the foot-
prints of the deer, he comes upon a
nine or ten-year-old boy who also was
following it but had finally given up.
Nicholas takes the boy back to the
road, and, hating to see him go, shows
him a whistle he had carved. After
playing a Christmas tune for the boy,
he shows him how to carve a whistle.
The boy leaves; Nick goes back into
his cabin. Spurred by the contact with
the youngster, he tries to complete the
Baby-Jesus figure, but finds that his
fingers are too stiff.
The day before Christmas, the boy
returns to the cabin to tell Nick about
his experiences with the wliistle he
carved. Flashback scenes show this lad
kneeling before a nativity scene in
front of a church and adding his
whistle to the Baby-Jesus' gifts. He is
stopped while leaving it there by a
voice that suggests it would be better
to give it to a poor boy. This he does
and feels great joy.
.After the boy's departure, Nicholas,
very moved by the boy's story, decides
to give his woodcarving to poor chil-
dren. .As he dons his heavy red coat,
puts his woodcarvings in a pack on his
shoulder and ventures forth to deliver
them, he again sees the deer. It is little
wonder that many stories sprang up
about him, including a version that he
was in a sleigh drawn by one or more
reindeer.
Even though Nick returns home
empty-handed, the cabin no longer
seems empty, nor does life now seem
empty to him. He kneels to pray that
he can carve gifts for more children
before next Christmas. When he
opens his eyes, he sees the figure of
Baby-Jesus in his nativity scene and
realizes that once again he can carve!
Appraisal
People of all ages should enjoy the
quiet beauty, the allegorical charm,
the quaint music, the touching drama
and the superb camera work in this
Christmastime film. Combining the
mystical with the real, The Christmas
Deer has appeal for groups of all ages.
Its underlying theme — the joy of giv-
ing—is beautifully and convincingly
developed. The symbolical deer as
MUTED ANGUISH ABOUT
CLASSROOM FILM QUALITY
Recently we had the searing ex-
perience of having our Life Work
revealed to four children on as many
occasions. We've never felt ashamed
of making educational films before but
as we watched the ill concealed pain
on each face we wondered if perhaps
we should go underground. One teen-
ager said witheringly "Do you have
to look at them loo?"
Man's spirit falters before the scorn
of the teenager. By getting each one
into the projection room we were
able to restore our status.
Unhappily there is reason for our
critics' pained reactions. An immoder-
ate number of classroom films are just
plain dreary. Which is not to say
that they may not be loaded with
values and useful in the hands of a
wise teacher. How often have we all
heard an apologist say that the film
isn't very good but, my, the values
that a good teacher can bring out of
it. Now, if that isn't ridiculousl A
wise teacher could conjure a wealth
of values out of McGuffey's Reader.
But why should one start with a
handicap?
Recently we heard an .\V director
theorize (sotto voce) that too often
dreariness befalls the films made under
the guidance of the Expert. The per-
son with the name gets that way
because he has written books, the
argument goes. Books are made of
words. Ergo, it is words that the Ex-
pert contributes to the film . . . lots
of words and no pictures.
Even if the theory has merit, it can
be only part of the reason for dreari-
ness in educational films. Whether or
not he abdicates to an advisor, the
blame rests on the film maker. Of
course, not everyone making films has
the talent to make good ones, but
even the many classroom film pro-
ducers with real ability too often grind
out pot boilers to fill some chink in
the curriculum.
This isn't just a lament. There is
a solution. When enough A-V people
over the country raise their standards
and reject the films that make children
groan, producers will exert themselves
to provide films that delight as well
as teach. And not until.
If you would like to see some re-
markably undreary Churchill-Wexler
films, or if any victims of the teen-
ager's scorn would like some sympathy,
drop us a card.
CHURCHILL-WEXLER
FILM PRODUCTIONS
not iV. Seward SI. I..A. .««. Cnlif.
EdScreen & AV Guide — November, 1958
579
EXPLORING by SATELLITE
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ANIMATION illustrates the physical laws that
control satellite orbit. ACTUAL FOOTAGE
shows construction, testing, launching, and
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PRESENTATION reveals the contributions of the
program to science as satellites explore new
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2S Mill. C.ulor $'.M(I BirW .SI 20
JUNIOR HIGH -
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Produced with cooperation of:
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For information contact :
^^>>
niM PRODUCTIONS, INC.
7238 W. TOUHY AVE.
CHICAGO 31, ILLINOIS
AND HOW TO USE THEM
Reaiont for using flannel boards; what they
are and how to moke simple ones;
different uses from kindergorten through
college. Demonstrated by E. Millon Groisell,
Oregon State System of Higher Education.
15 MINUTES. COLOR $150, RENT $7.50
COMPANION FILM .
DULLETIN
BOARDS..
an •fff«(tive teaching dtvici
How bulletin boards function as on
effective educotionol tool. Shows background
materials, fottening devices, illustrations;
gives examples of many different bullsHn
boards. Produced by Reino Randall,
Central Washington College.
It MINUTES. COLOR $110, RENT $5
Order your prints todoyl
Write for free catalog.
^^ BAILEY FILMS, INC.
tSO? DE LONGPRE AVE. HOLLYWOOD 28. CALIF.
ilu' Cliristnia.s spirit captivatingly con-
trilnites to the feeling of unreal reality.
.\s the introductory narration observes,
"This is a film for tliose -who can be-
lieve more than what they see."
— Carolyn Giiss
ELECTRICITY ALL ABOUT US
(Exploring Science)
(Coronet Instructional Films, 65 East
.South Water Street, Chicago, Illinois)
II minutes, 16mm, sound, black and
white or color, 1958. $55 or $100.
Teacher's guide available.
Description
The film presents Jean, a fifth
grader, as she observes the way in
which electricity is used at home.
Through several simple experiments
she discovers some of the principles
of electricity.
The beginning sequence shows Jean
at home reading, when a storm causes
the electric current in her home to go
off. Her mother shows her that the
electrical appliances in her home will
not work. Lightning had struck a
|)ower line and the useful electric cur-
rent was not available. Lightning is
a form of static electricity, but man
has not been able to harness it to make
it useful.
In school the next day, Jean and her
classmates find that static electricity
can be collected on a balloon. When
enough charges are collected on the
balloon it is able to attract and pick
up light objects. Robert brings his cat
to school and the students can hear the
crackle of static electricity when they
stroke the cat. Jean finds that static
electricity is usually harmless.
When Jean comes home from school
that day she is interested in finding
out more about electricity. Her dad
helps her with some simple, safe exper-
iments. Jean hooks up a flashlight
bulb to a dry-cell battery with wire to
form a complete circuit which causes
the bulb to light. In the next experi-
ment Jean uses a door bell, switch,
wire, and a dry-cell battery. She dis-
covers the difference between good
conductors and non-conductors. Insu-
lation is needed around wires to pre-
vent a short circuit.
Jean observes that an electric light
bulb not only gives off light but heal
as well. Electricity is also used to pro-
duce heat in the iron, toaster, and elec-
tric stove. In her experiments Jean
finds that more electricity is required
to light a fluorescent lamp than can
l)e supplied by the dry cell battery.
I'his electricity comes through wires
from a power station. The film takes
the \ iewcr to power stations which use
coal, water, and atomic energy to turn
the turbines and generators which pro-
duce electricity.
After a sunnnary of the main points
in the film, the narrator asks,
"Wouldn't you like to learn more
about the electricity that is all about
us?"
Appraisal
Electricity All About Us can be well
integrated with other instructional ma-
terials in intermediate grade science
units on electricity for the purposes of
(1) showing the uses of electricity in
daily living. (2) explaining the prin-
ciples of electricity, and (3) suggesting
pupil experiments for both school and
home. The e\aluating committee feels
that the film will be very valuable as
a motivating device, as well as an in-
formational film. Teachers should
have materials on hand for student
experiments after the film is shown.
It presents simple ones which can be
done in the classroom with a minimum
amoimt of equipment. The many
worthwhile activities suggested include
a field trip and a display of the path
of electricity from the power house to
the community. Many new words pre-
sented by the film will be interesting
in all types of language activities.
—Sheldon A. Goodman
Don't
even
lEITIOI
tliat
word!
"Frightened to death" is no fig-
ure of speech where cancer is
concerned. Each year thousands
of Americans lose their lives
needlessly because they were too
terrified about cancer to even
learn facts which could have
saved their lives! Learn how
to protect yourself and your
family by writing to "Cancer,"
c/o your local post office.
American Cancer Society
580
EdScreen & AV Guide — November. 1958
by Max U. Bildersee
Sound Advice
about audio materials
and equipment
Ten years after the introduction of
ihi longer playing microgrooved record
which made possible long, uninter-
rupted sound sequences of both music
and voice, the industry has brought
forth a new tri-dimensional sound on
discs. Stereophonic recordings are des-
tined to become more and more im-
portant in home and school as appro-
priate equipment is supplied.
Appropriate equipment, in effect,
means dual equipment because stere-
ophany demands separation of sound
tlirough separate but parallel ampli-
fication and reproduction systems. In
appearance, to the casual observer, the
stereophonic disc will look no different
than the "33's" and "45's" we have
been seeing for the past decade. But
in terms of sound— of hearing— the dif-
ferences will be as striking as the dif-
ferences between the wedding cake and
the brides first home-made biscuits!
Stereophany is rapidly proving itself
in the field of music. The stereophonic
recording gives depth and breadth to
the reproduced sound. The orchestra
sounds like an orchestra on a stage.
The symphony has both mass and
movetnent to the listener. The smaller
concert orchestra is similarly given
added dimension and the music repro-
duced takes on additional beauty.
There has been some question about
still .smaller, more intimate, instru-
mental groups such as string quartets,
and chamber music groujis. Will the
soloist with an orchestra forever be
relegated to the VAt side of the stage
—or the right— and never again be
"front and center"? These are ques-
tions awaiting answer. We shall "wait
and hear".
The immediate applications of stere-
ophany to the music appreciation
classes are obvious— and with the prog-
ress of time, science, and instruction
improvement, we believe that most or
all music classrooms will be thus
equipped. Certainly, in a very short
time, a classroom not so equipped will
be considered inadequate for this
study. But the production of record-
ings must be enlarged and must meet
the needs of instruction. It is safe to
assume that for the immediate present
and for the foreseeable future major
classical releases of leading producers
will be released both stereophonically
and monaurally. We do not anticipate
departure from this policy for some
time, but stereophany must be sup-
ported economically by schools and
homes. Public acceptance can only be
measured by purchase. Stereophany rs
already recognized as an "artistic suc-
cess" and we do not believe it will be
a "box-office failure"; therefore we are
advising schoolmen to plan for stere-
ophany at least in music instruction.
Applications of Stereo
We have not heard pure voice repro-
duction of stereophonic sound. We
are not sure that it will add signifi-
cantly to straight readings of either
poetry or prose. We think this most
applicable to the solo reader and prob-
ably applicable, too, to cast dramatic
portrayal, even when action and move-
ment must be portrayed. We are in-
terested in studying a recent RCA Vic-
tor announcement covering a month's
records involving a variety of music.
In opera "Madama Buterfly" is offered
monaurally and stereophonically but
"I.a Gioconda" and "Cavalleria Rus-
ticana" are offered only monaurally.
All three were recorded in Italy, and
all three offer the complete opera .so
we do not know why only "Madama
Butterfly" is offered in both forms.
Perhaps this is a test of public reac-
tion.
But all of the orchestral perform-
ances are offered in both forms. There
is a range and variety of music in-
volved including Dvorak: "New World
Symphony." Berlioz: "Harold in Italy,"
Granados, Falla, and .-Mbeniz: "Spain,"
"On Stage With Robert Shaw," Sainl-
.Saens: "Concerto No. 2, G-Minor."
F r a n c k: "Symphonic Variations,"
"Good Music To Have Fun With."
"Marches in Hi-Fi," Richard Rodgers:
"Victory At Sea, Volume II," and
Beethoven: "Symphony No. 3 in E-
Flat, Opus 55 ('Eroica')."
Certainly schools moving into stereo
right now can find the foundation of
a good collection right here.
Perhaps stereo would have helped
the "Hamlet" (Word, W-6002-3) of-
fered by Word Records (Waco, Texas)
which we mentioned last month. We
found this Baylor Theater production
of the play to be confusing. The pro-
ducers describe it as "unorthodox" and
"different" as well as "controversial"
—and it is. They add further that the
album should "infuriate Elizabethan
purists"— and it will. It is of interest
to some drama students in college and
to mature listeners because it surely
represents a most unusual presenta-
tion and interpretation of the play.
There are too many moments, how-
ever, when the listener is left only
with the impression that the director
(Paul Baker)) had as a major objective
to have as many performers as possi-
ble on stage. We endorse the concept
of variety of voices to portray variety
of character delineation but we do
not believe that this example is the
best that could have been produced.
It our stated preferences for our
Shakespeare straight labels us as an
perfect
for
instruction and recreation
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FHVrppn Tt AV CiuiHe — November. 1958
581
Audio Directory
Audio Equipment
EVERYTHING IN ELECTRONICS
FREE ALLIED 1959 CATALOG
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"Elizabethan purist" we modestly ac-
cept the accolade. We believe this lo
have been essentially a visual produc-
tion of "Hamlet" which, committed to
sound alone, lost the fire and bril-
liance for which Mr. Baker is known
and applaixded. We hope someday to
see the twenty-ininute sound motion
picture of this production filmed at
the Bavlor Theater.
•
"The Declaration of Independence"
and "Lincoln's Gettysburg Address"
back each other on Enrichment Rec-
ords' (New York) new release intended
for upper elementary and junior high
school classes in American History.
Both titles follow the same format—
the summary of events and public
mood through the presentation of
songs then popular. Selected portions
of the Declaration of Independence
are read on one side of the record and
the famous Lincoln address is present-
ed on the other. Each recording suc-
cessfully mirrors the feeling of the
people of the time toward particular
national problems and can be used
effectively in instruction either to mo-
tivate interest or to present an over-
all summary of the time.
*
Junior High School teachers of Eng-
lish will welcome "Many Voices —
11" (Harcourt, Brace and Company,
New York) as an important adjunct to
instruction. Although specifically de-
signed to implement the Olympic Edi-
tion of the text, ".\dventures in Read-
ing," the instructional applications of
the recording cannot be considered as
limited to classes using that particular
volume.
Included are five units of poetry and
one of prose. For the latter, Thurber's
"The Night The Bed Fell" is read
with imagination and sympathetic ex-
])ressi()n. In the poetry sections is
conduit audiofile
box 1771
albany 1
new york
for summary, appraisal and utilization information
about spoken disc and tape recordings for schools,
libraries and colleges — as well as for audio-visual, and
curriculum and materials centers.
audiofile -the cross-indexed cord file
Max
U. Bildersee
Editor
o
descriptive
brochure available
material for listening for fun (Ogden
Nash for example), some favorite
.American poems (Holmes, Whitman,
Longfellow and others), a section de-
voted to suspense and danger as inter-
preted poetically by Tennyson and
Scott, nature as viewed by Words-
worth. Shelley and others and, finally,
Longfellow's "Paul Revere's Ride."
Certainly this is a recording which
"belongs" — belongs in many schools
and both school and public libraries.
For most certainly listening to it can
be fun, and should be.
Whether or not you use ".Adven-
tures in Reading" published by Har-
court, Brace (New York), their record-
ing "Many Voices— III" will be helpful
in many classes, but particularly in
eighth grade English. Under the head-
ing of ".Magic Words" they offer Mase-
fields' "Sea Fever," McLeod's "Lone
Dog," De la Mare's "Silver," Burns'
"My Heart's in the Highlands,"
Stephens' "The Goat Paths," and
Colum's ".An Old Woman of the
Roads" all read by Padraic Colum.
"Poems for Reading .Aloud" include
"Southern Ships and Settlers" by
Rosemary and Stephen Benet, "Allen-
a-Dale" by Scott, Longfellow's "\
Dutch Picture" and a portion of
Vachel Lindsay's "The Kallyope Veil."
The first three selections are read by
.Alexander Scourby and the fourth is
a choral reading by a group from the
Millburn, New Jersey, Junior High
School, directed by Virginia Chilver.
The third group, "Background: Amer-
ica," includes .Sandburg's "Wind Song"
read by the author and "Nancy Hanks"
by Rosemary and Stephen Benet and
Bynner's ".A Farmer Remembers Lin-
coln" read by Nancy Wickwire. The
second side of this record is devoted to
prose, including "Clothes Make the
Man" by Henri Duvernois. read by
C;yril Ritchard, E. Martin Browne
reading Homer's "The Odyssey" (in-
troduction), and Charles Dickens'
"Great Expectations" (introduction),
read by Paul Rogers.
The name of Encyclopaedia Britan-
nica is usually associated with visual
material but they have jiroduced a few
worthwhile records, of which too few
schools are aware. One of these, "Fun
With Speech" (EBF Album 2) can be
very useful to kindergarten and first
grade teachers seeking to help students
with speech problems involving the
sounds "S," "Z," "SH," "CH," "F," and
"V." These several soimds are cleverly
woven into simple, entertaining stories
about railroad trains and listening re-
quires participation on the part of the
children. The stories are titled "How
SS2
Little Lnginc Learned to Say 'CH'."
"The Diesel Story," 'Little Engine
Learns to Blow Off Steam," "How Lit-
tle Engine Learned to Buzz," and
"Little Engine's Dream." The records
are written and narrated by speech
therapist Hazel Van Horn working in
collaboration with Dr. C. Van Riper,
Director of the Speech Clinic at the
Western Michigan C;ollege.
These recordings have been tested
in laboratory classes in Kalamazoo and
both specific and general directions
and suggestions are contained with the
album. These stories are intended for
practice and training, not for mere
entertainment. Teachers are directed
to work on one sound at a time;
teaching the sound itself first, then fol-
lowed with a vowel, then followed by
nonsense syllables. This can be a game
to the children. The teacher is then
directed to teach the sound in the ini-
tial position in a word, then as the
final sound, and finally as the middle
sound. The samples given are "chair,"
"lunch," and "peaches". These record-
ings are not available through local
dealers but only on direct purchase
from salesmen representing Encyclo-
paedia Britannica Films— so ask your
salesman about them when he calls
again, or write to EBF at 1150 Wil-
mette .\venue, Wilmette, Illinois.
With the approach of the festive
season and the usual year end activi-
ties in schools, teachers will want to
know of recordings appropriate to the
season which will appeal to and amuse
students. There are a variety of A. A.
Milne recordings, most of them by
Frank Luther on the Decca label whicli
children will enjoy. "Songs of Pooh
and Christopher Robin" (Decca-K 58)
includes "Down by the Pond." "This
Warm and S u n n y Spot," "Timothy
Tim," "Cottleston Pie," and "How
Sweet to be a Cloud." The recording,
"Songs from 'Now We Are Six' " (Dec-
ca K-49) offers such old favorites as
"Binker," "The Emperor's Rhyme,"
"The Engineer," and "The Friend."
"Christopher Robin Songs" and "Win-
nie the Pooh Songs" complete the line-
up of small fry songs, all from the A.
.\. Milne classics and performed by
Frank Luther.
"Rudolph, the Red-Nosed Reindeer"
is a perennial favorite that will deliglit
the youngsters, too. You may want to
bring them Clement Clarke Moore's
classic "A Visit From St. Nicholas" as
read by Frank Luther on Decca K-20.
•
There are many recordings of the
Dickens "A Christmas Carol" but we
are partial to the Ernest Chappell
reading and dramatization which was
introduced by RC.\ Victor many yeais
ago as a 78 rpm album but now is
available on a single 33.3 rpm record
under the Camden label. There are
many other adaptations of this story
including that done by Basil Rathbone
(Columbia), and the Ronald Colman
version (Decca) not to mention the
Lionel Barry more performance
(M-G-M). There are also "Christmas
Carol" recordings by Caedmon and
Spoken Word, which we haven't heard,
but which you may prefer. All are
good and the best is a matter only of
personal taste. You may want to use
"The Littlest Angel" and "Lullaby
of Christmas" (Decca DL 8009). More
detailed treatment of many of these
recordings is in the December, 1957
issue of Educational Screen and Audio-
Visual Guide, page 590.
Records for review
should be sent to
Max U. Bildersee
36 Holmes Dale
Albany 3, IS. Y.
There are hundreds of ways you can use a tape recorder to help you
teach language arts. Here are a few suggestions.
• Speech classes can be made more exdting by playing tapes of
noted commentators and personalities recorded from radio and TV.
Have the class analyze the devices the speaker used to dramatize
his important points.
• Letting students record their themes will help the authors detect
their written and oral errors as they hear the playback.
• In the lower grades, hold up a picture and make a tape recording
as the children tell what they see. Listening to these tapes will show
which children have speech defects or problems that you may not
notice in class.
• Record compositions at start of term. Save them to play back
at the end of term, so students can note their own improvement in
reading, diction, delivery and use of more interesting expressions.
• Have students write original poetry and tape it for playback at an
"Open House Night" — an interesting addition to the usual display
of handicrafts and artwork.
• Class discussions can be facilitated by breaking down the class into
a number of smaller groups and tape recording the discussions of all
groups tor later analysis.
The sound quality of a tape recording can be no better than the
quality of the tape on which it is recorded. Educators' critical re-
quirements for fidelity of reproduction and consistent quality are
easily met by any of the eight types of Audiotape. This complete
line of professional-quality recording tape offers the right recording
time and the right tape cost for any application. And, regardless of
type, there's only one Audiotape quality — the finest that can be
produced. For free tips on tape recording, write for "The Pocket
Guide to Tape Recording." Write Audio Devices, Box EV, 444
Madison Avenue, New York 22, N. Y.
CUl
lUfi'Ml
pie ^
AUDIO DCVICiS. INC., 444 M«rfls*ii Av«., N«w T«rk 33, N.T.
EdScreen & AV Guide — November, 1958
583
iuhiitcH berartnicnt
by William S. Hockman
TOWARD TEACHING GOALS
Splicing a piece of learning into the
experience continuum of a group is
not easy. It may become harder when
the piece to be spliced in is audiovisual
in its nature. This means two things, if
it means anything. First, the piece
spliced in should be so made and
structured that it enters this experience
continuum with the greatest ease. Sec-
ondly, the ediicator must qualify, if
he can (and he can!), this continuum
in such a way as to get a good splice.
Doing this second job is getting the
group ready, and the term I like best
is just plain "readiness."
Without discussing here the various
formats and forms of readiness, let us
note its value in helping us reach our
teaching goals: in getting desired out-
comes; in conditioning a segment of
the experience continuum so that this
segment cjualifies further learning, and
even life it.self (so that our activity IS
teaching and so that the child's activity
IS learning).
Let's just set up four techniques of
film use to make the value of readi-
ness vivid:
Technique I. Just the bare showing
of the film.
Technique II. Showing of the film
plus a casual "introduction."
Technique III. Presentation of the
film after use of a carefully prepared
readiness (to make the viewer ready to
see and to think about what you in-
tend).
Technique IV. Presentation follow-
ing readiness plus a carefully prepared
follow-up via review, discussion, test-
ing, etc., to integrate and stitch this
segment into the experience con-
tinuum.
Set on a scale, how far can these sev-
eral techniques get you toward your
goal? Based on my testing and expe-
rience, and on watching others at
work, here is how I would rate them
on a scale of 100 points:
100
I.
Showing
only
II. Showing plus
tnsual remarks
III. Presentation after
readiness
IV.
Presentation after readiness
and with follow-up
In my judgment this scale represents
roughly the relative power of these
several techniques to wring educa-
tional juice out of that much-used
audiovisual aid, the sound motion pic-
ture, when it has been given a good
structure in terms of the job it is to
do.
How far do you want to go toward
your teaching goals? That depends on
you. Technique I won't get you very
far. It's hardly worth the bother. Why
get out the car to borrow a cup of
sugar from the neighbor who lives
just across the streetl
Some listless remarks before the film
is shown will not get you very far
either. Some real preparation can dou-
ble the distance you'll travel toward
your goal.
When you add follow-up to your
readiness, and the two are related as
the sides of a coin, you can really go!
If you are majoring in Technique
I or II you may be discouraged. A
little experience with III will give you
a lift, and some real work with IV
will give you a thrill — an educational
one, I mean.
How far do you want to go? It's up
to you. Film User!
Screen Convenience
There is no doubt about it, screen
convenience helps to motivate usage!
If this worker had to wrestle with a
tripod screen in front this worship
center, .she would be much less likely
to use visual materials. We are not
criticizing tripod screens. They have
their place. We use them all the time.
Screen installation in Primary Depart-
ment of First Presbyterian Church, Clens
Falls, New York.
Howc\cr. here is a place that they
don't fit. They would need to stand in
front of the worship-center table and
that would would bring the screen
some thirty inches nearer to the chil-
dren.
Again, we wanted convenience. Plus
convenience we wanted safety — both
for the screen and the workers. This
we got by putting up a wall screen of
the right width — approximately one-
sixth the distance to the last row of
seats. Since we use slides from time to
time we got a square screen. Protected
from accidents as it is, this screen will
have a long life and give complete
satisfaction.
And the dividend which comes as an
extra to all the others is that it moti-
vates the use of audiovisual materials
in this department just because the
screen is easy to use. It's always there;
and in a jifly it is down and ready for
use, and in less than a jiffy it is back
up, out of the way, and ready for the
next time — which may not be many
Sundays away. Screen convenience pays
and pays.
FILM NOTES AND REVIEWS
When the YMCA does "world serv-
ice" it is Christian service and there is
584
EdScreen Cx AV Guide — -November, 1958
no better way to understand what this
means than by seeing a dramatic docu-
mentary film. Such a film is Action
In Asia. Photographed competently by
Bob Frers, this 28'/9-minute color film
shows us the YMCA Boys' Town in
Korea, refugee work in Hong Kong,
and a new approach to rural improve-
ment in the Philippines. This film
spells out what we have called "mis-
sions." It can educate youth and adults,
in and out of church, in world-mind-
edness. It is highly recommended to
adult groups in the church and com-
munity. They will find it interesting
and instructive right down to the last
frame. (1)
Does Christ Live In Your Home? has
13 basic sequences; all dramatic, all
interesting, all convincing. In it we
have a pair of grandparents, who know
that religion belongs in the center of
life; a family with two teenagers, who
wonder if religion belongs at all; a
business executive scouting for a top
representative for his firm; and a boy
who plays some fine football. After
three or four suspenseful situations,
we realize that we, the viewer, have
been asked pretty pointedly whether
our homes are Christian, and we don't
resent it one bit. We are glad for it.
It takes a good film to do that, and
this IS the best on this subject to date
and a very superior film for young
people, for adults, for family nights,
for jjublic worship services especially.
(2)
If a good camera crew tagged along
after a little teenager (boy) in Mo-
rocco as he set off uncertainly from
his village to go to school in the city
some distance away, and then followed
him as he adjusted to his new home,
to new friends, to a strange school;
and, if the crew pointed the camera
once in a while at what the boy was
seeing (so we could see, too); and, if
the narrator told us something of the
thoughts of the boy in the midst of
these things, and commented intelli-
gently upon the problems of the peo-
ple, then we would have an interesting
and instructive film.
Now this is just what the 16-minute
b&w Country of Islam does — brings
Morocco alive: for adults, for young
people; for study groups; for those
who want background on people and
customs; and, for those who just want
to see an interesting film nicely put
together. (3)
An old and engaging legend is used
as the basis for the 14-minute sound
and color film. The Christmas Deer.
As it stands in the film, this legend has
a timeless and universal quality which
makes you feel that such a thing could
happen anywhere. It tells of an old
man, a woodcarver, living in the deep
woods and seeing the Christmas Deer;
of a little boy who meets him; of their
strange friendship; of the old man's
beautiful carvings and how he de-
cided to give them away to make others
happy, in the act finding happiness
himself. Nicely constructed, and with
some very beautiful photography, this
film will be new and very useful in
school and church. The narration is
nicely paced, and the music of an old
French carol, played on a lute and
recorder, enfolds much of the action
in lovely sound. (4)
The Albert Schweitzer film is now
available in 16mm, good news, indeed,
to every church which owns or can beg
or borrow a projector! Here is an
artistically made document of Schweitz-
er's life and work, put together with
insight and deep appreciation for hu-
man and spiritual values. Within and
without the church, this film will be
appreciated for the superb job that it
does in presenting one of the greatest
men of our time. Running 83 min-
utes, it seems in the seeing half as
long, and the first half documents his
life up to the time of his "call" to
Africa. The second half documents his
work at Lambarene. The material be-
ing more flexible, the first part achieves
an artistic excellence which is only
here and there reached in the second
part. Taken as a whole, this is a great
film, and those who struggled over a
period of years to make it place all of
us heavily in their debt. (5)
The 20-minute b&w film. Emotional
Maturity, dramatizes in quite believ-
able sequences the immature behavior
of a high school boy, giving us a film
that parents and teachers, in church
and school, ought to see and ponder.
Objectified in this film, here is be-
havior which rankles us and sours our
judgment quite often when we meet it
head-on around the church or school,
or in the community. We don't resent
the film, thus we can think, and move
toward understanding, and perhaps
even toward being better parents and
teachers of adolescents. Recommended
for use in leadership courses and
clinics. (6)
Sources and Producers
(1) From YMCA World Service, 291
Broadway, N. Y. 7.
(2) Produced by Family Films, Inc.;
available from local rental libraries.
(3) Produced by Churchill-Wexler
Film Productions, 801 N. Seward St.,
Los .Angeles 38, Calif.
(4) Produced by Grover-Jennings,
4516 N. Hermitage .\\e., Chicago 40,
111.
(5) Available through Louis de
Rochemont Associates, Inc., 380 Madi-
son Ave., N. Y. 17.
(6) From McGraw-Hill Book Co.,
330 W. 42 St., New York 36.
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TEACHING AIDS
FILMS, FILMSTRIPS,
SLIDES, POSTERS, ETC.
Wrife tor Free Cafafog
AMERICAN BIBLE SOCIETY
Audio-Visuol Deportment
440 Fourth Avenue, New York 16
The
Christmas Deer
1 4 mins. color sound
GROVER-JENNINGS
PRODUCTIONS, INC.
45)6 N. Hermitage Chicago 40, Illinois
-•Xround a sandbox six children, in
a little play-crisis, express their ideas
about God. That's the context for the
filmstrip. First Steps In Religion, and
a very good one. Now we are taken to
the homes of these neighboring chil-
dren. Here we can see clearly how
they got the ideas and attitudes which
were expressed. In one family, religion
is an important matter but pretty
much in the rut of habit; in another
it is important, but no questions get
answered and conduct does not seem
to square with talk: in the third, im-
perfect home that it is (being human),
religion is a matter of love and talk,
and open seeking after a loving and
caring God. Brought off in 60-some
frames of good color photographs
and a 15-minute LP recording, this is
a fine filmstrip for teachers, for par-
ents, for education committees, and a
lot of other times when alert leaders
will seek to show that the child's idea
of God, and his religion, comes from
the home. (METH)
Jesus often quoted from the O. T.
Prophets, and from none more than
Isaiah, who set forth in detail the
great spiritual experience which formed
the lasting background for his min-
istry. The visualization of this expe-
rience is undertaken in Vision of
Isaiah, a color filmstrip of 49 frames
and a recorded (LP) commentary.
Great care has gone into the produc-
tion of both the visual and the audi-
tory statement, giving us a good and
useful filmstrip for curriculum enrich-
ment; for motivating Bible reading
and study, and other purposes. This is
one of a series of six color and sound
filmstrips in Part One of "Story of The
Prophets." (CATH)
When Christmas is a matter of the
heart, it can be kept, not just "ob-
served" or "spent." When Christmas is
a concern of the heart, the old message
remains the heart of Christmas — not
stores, not crowds, not even gifts. Christ-
mas is smiles, and thoughtfulness, and
kindness, and love in the heart before
all else. Visualized in lovely art and sum-
marized in a fine commentary, these
thoughts of the late Peter Marshall
compose a good and useful filmstrip.
Let's Keep Christmas is good for fam-
ily nights, for adult groups, for Jun-
iors and up; for youth fellowship
groups; and useful, there being a
splendid guide to help you. The pres-
entation time is 12 minutes. (SVE)
A Puppy For Christmas, with S6
frames of good photography and an
8-minute LP recorded commentary,
will have (in the church) most value
in an entertaiinnent context, and little
beyond that. This reviewer confesses
a considerable allergy for using the
Christmas occasion and motif as a
"carrying" device to showing off pets
or "to give children an understanding
of the special care and attention which
pets require." Not recommended.
(SVE)
Billy and Sue visit Grandfather at
Thank.sgiving, and learn from him
how the day was observed when he
was a boy — along about the early
1900's. Touched with nostalgia and
humor, and visualized nicely, this 44-
frame color and sound filmstrip gives
some attention to the spiritual aspects
of Thanksgiving and fosters an appre-
ciation of our American heritage.
While adult groups will enjoy Grand-
father's Boyhood Thnnksgiifing most.
Juniors may find it interesting if ori-
ented toward the theme. .Acceptable
general qualities; fair usefulness. (SVE)
Simon and Lucy of Alaska is com-
posed of color photographs of satis-
factory qualities over instructive cap-
tions. It tells us of life among the
Eskimos of St. Mary's, a village of
.some 40 families who make their living
by hunting and fishing. Useful in show-
ing family life, and the work and
relaxation of these Eskimos. Of value
in the church in enlarging and deep-
ening the appreciation of Primary and
Junior children for others. Acceptable
for church, but more potential for
school. (SVE)
Stories About Christ CaroLi gives a
brief history of Christmas carols, then
telling how we came to have four
favorites: ".Away in a Manger," "We
Three Kings," "O.Come, All Ye Faith-
ful," and "Silent Night." Stanzas of
each are projectecf so that the audience
may participate. The 56-frames of this
filmstrip are new and pleasing art. Not
cartoons, not caricatures, these frames
are delightfully stylized in conception,
in color, and design. Having a broad
spectrum of utilization, here is a film-
strip for purchase for the local church's
AV library. (FF)
In the same type of art mentioned
above. Stories About Our Christmas
Traditions gives us enrichment mate-
rial for all ages beginning with Jun-
iors. While touching effectively and
briefly upon many customs and tradi-
tions, it keeps the birth of Jesus in
focus all the way and closes with accent
on this great fact. Thus, a broadly
acceptable and useful filmstrip which
is destined to be used a great deal
over the years, especially if it is con-
veniently in vour church's AV library.
(FF)
If I were teaching a class of older
Primary or Junior children along in
late November or December, I think
I would present the filmstrip. The
Christmas Riddle. I would stop at the
end of frame 22. Later, after the class
has tried to figure out the riddle pro-
pounded, I would show it again going
this time right on to the end. Thus, 1
would be able to center the thinking
of the rlass on Christmas as the time
when God made His love for men
manifest. Visualized in full color posed
photographs, and, with a narration
that combines skillfully dialogue and
orchestral background music, this 35-
frame filmstrip has fine overall quali-
ties. The leader's guide contains fea-
sible ideas on how to use it effectively.
(FF)
Primary and Jiniior boys and girls
will like the filmstrip, A Pony For
Christmas. In 38 frames of posed color
photographs, plus an LP recording that
combines narration, live dialogue, and
orchestra background, we learn how
two little boys, brothers, got ponies for
Christmas when there was just enough
money for one. We are pleased to see
the true spirit in the little boys' atti-
tude toward each other; delighted
when at last it takes hold of Mr. Mor-
gan's bitter heart; and, now how about
ourselves? What will it do to us —
since via this filmstrip we can look in
on what it did to others? (FF)
(CATH) Produced by Cathedral
Films, Inc., Burbank. Calif., and avail-
able from them and from most .\-V
dealers.
(FT) Produced by Family Filmstrips,
Inc., 5823 Santa Monica Blvd., Holly-
wood 38, California. Buy through your
.\-V dealer.
(METH) Produced by the Meth-
odist Church, and available from the
.Methodist Publishing House and its
branch book stores.
(SVE) Produced and available from
The Society for Visual Education, 1345
Diversey Parkway, Chicago 14, 111., and
also local A-V dealers.
THE USE OF FILMSTRIPS
WITH RECORDED NARRATION
hy Don M. Fearheiley
Increasing interest is being given to
sound filmstrips for church use. The
idea is not new, but the heightened
emphasis is. Prominent filmstrip pro-
ducers are now making extensive use
of sound in current releases. What
happens is this:
Sound filmstrips move with added
pace and interest; presentation time is
often shortened; for the producer's
message is more directly communicated
in its pure form to the audience.
These are major considerations.
There is another. Tlie church worker
often feels inadequate for the teaching
task. Pre-planned materials seem to
offer him more security. He may feel
more confident in using recorded nar-
ration for a filmstrip subject.
Now let's turn the coin over.
That same worker may also feel that
by using a soimd filmstrip he can get
by with less preparation. Let's face it.
Some workers may tend to be lazy.
Show a film? Yes — but no introduc-
tion, no conclusion, no attempt to
point the film toward genuine audi-
ence participation. Now the sound film-
strip conies along and poses the same
deadly allurement — "flip the switch
and let them twitch" — twitching in
this case often being the sole audience
response.
Filmstrips are for teaching, and
teaching in the group situation must
involve active participation by both
teacher and pupils. There is no sub-
stitute for a teacher, but there are tools
a teacher may use. One tool is a book.
Another tool is a filmstrip. Neither is
inherently superior. Each may be su-
perior to the other in specific situa-
tions.
As a teaching aid, then, is the sound
filmstrip really superior to the non-
recorded filmstrip?
Consider these obvious comparisons:
(1) The silent filmstrip is less formal,
promoting an atmosphere more con-
ducive to open discussion. (2) The
silent filmstrip is more under the con-
trol of the teacher, who can easily
pause at any frame for added discus-
sion. (3) The silent filmstrip is more
easily tailored to the needs of the
group — the teacher shaping the nar-
ration for maximinn application. (4)
The silent filmstrip allows the teacher
to be more at the center of the teach- i
ing situation. \
But is there no place for the sound ;
filmstrip in the church? }
We believe there is a vital place.
The advantages mentioned at the be-
ginning of this article are valid con-
siderations. The added space, the art-
ful combination of scenes that require '
split-second timing, the professional
reading voice, the sound effects and
mood-creating music — all point to a
meaningful experience of religious con-
sciousness.
Here is the broad outline of de-
marcation: on subjects with strictly
teaching emphasis, the non-recorded
filmstrip is best. With subjects of moti-
vational and inspirational concern, the
sound filmstrip makes a unique con-
tribution.
But for now. recognize that sound
filmstrips have not and will not out-
mode the silent filmstrips. Both types
have an important role to play in the
contribution that audiovisuals make to
your church's program.
(Reprinted, with permission, from the
May, 1958, Audio-Visual Aids bulletin oj
the Sunday Sriiool Board of tlie Southern
Baptist Convention, Nashville, Tenn.)
FILM SERVICES
TO PRODUCERS OF
16MM MOTION
PICTURES AND
FILMSTRIPS
Sound Recording
Magnetic Transfer
Editing and Matching
Titles and Animation
Colburn Color Positives
Magno-Striping
Filmstrip Animation
Slide Duplicating
GEO. W. COLBURN
LABORATORY
INCORPORATED
)64 No. Wacker Drive, Chicago 6
Telephone DEarborn 2-B286
more effective teaching
"DISCUSSIONAL
- CONTROL "
DuKane's exclusive "discussional con-
trol", found only on the Recordmaster,
permits the instructor to stop and start
the record instantly. Class discussion or
Individual instruction possible at any
point in the recording. Universal tone .
arm for all record sizes and speeds.
Storage space and holding straps for
projector and accessories.
' DuKane Corporation. Dept. ES- 1 Inn St. Charles, iti.
Please send me the full facit on the Recordmaster.
CITY i STATE
r Send information on
DuKane's STUDENT PARTICIPATION FILMS
OuKane products are sold and serviced by
a nationwide network of audio-visual experts
c;r7
H
PHOTOPLAY FILMSTRIPS
Prepared by William Lewin, Ph.D.
Julius Caeur, set of 2 filmstrips in
black-and-white, presenting 97 scenes
in the M-C-M screen version of the
play. $6.00.
The Vikings - — In full color, 47 fromes,
based on the Kirk Douglas production.
$7.50.
Knights of the Round Table — A set of
two filmstrips. Port One, 25 fromes,
exploins the background of the story,
its theme, its significance as on early
ottempt to organize a league of nations
and how the United Nations Security
Council is the Round Table of today.
Part Two, 28 frames, tells the colorful
story of the great legend, based on the
M-G-M photoplay. $7.50.
A LcMOn in Mythology — Explains
Andromeda, the Minotaur, Iphlgenia,
etc., based on M-G-M's The Living Idol.
25 frames, color. $7.50.
The Glass Slipper — The charming fairy
tale of Cinderella, told in o new way,
based on the M-G-M photoplay. 36
frames in full color. $7.50
Alexander the Great — Biography of
the first man to conquer the civilized
world, based on the photoplay. Shows
Alexander's effort to unite Europe and
Asia, a task with which the U.N. is still
faced. 55 frames. $7.50.
Richard III — Based on Laurence 01 iv-
ier's colorful screen version of Shake-
speare's famous ploy. 48 frames. $7.50
Romeo ond Juliet — Shakespeare's great
love story illustrated In color from the
J. Arthur Rank production filmed on
location in Verona and other Italian
cities. 44 fromes. $7.50
EDUCATIONAL Cr RECREATIONAL GUIDES, Inc.
10 Brainerd Road, Summit', New Jersey
Adventures of Robinson Crusoe — In
full color, 50 frames, a clear pictorial
guide to the Defoe classic, based on
the United Artists screen version. $7.50
Columbus — Black-and-white, based on
the J. Arthur Rank production starring
Fredric March. 55 Frames. $3.50.
Hansel and Gretel — In full color, 42
frames, the highlights of the beloved
fairy tale as performed by the charm-
ing Kinemins of Michael Myerberg's
screen version, released by RKO Radio
Pictures. $7.50.
Oreotest Shew on Earth — In full color,
o lively pictorial guide to the circus,
based on Cecil B. DeMille's Technicolor
photoplay, which won the Academy
Award in 1953 as the best picture of
the year. 40 frames. $7.50
Ulysses — In full color, 64 frames, a
pictorial guide to the new Paramount
screen version of Homer's Odyssey, pro-
duced in Italy. An invaluable aid to the
study of the classic. $7.50.
^RQ
IQ^H
MONTHLY REVIEW OF WHAT'S NEW FROM MANUFACTURERS & DISTRIBUTORS
Aludio-visual trade review
For addresses of the sources supplying in-
formation on which these listings are
based, refer to Directory of Listed Sources,
page 597. For more information about any
of the equipment announced here, use the
Readers' Service Coupon on page 595.
NEW EQUIPMENT
Aires V Still Camera
CAMERAS, Still
Aires V (35mm camera I built-in expo-
sure meter, f;1.5 bayonet mount lens;
wide-angle and telephoto available, fo-
cuses down to 32"; all scales visible
from top; shutter 1 to I /400th sec.
$159.50. KALIMAR.
For more information circle 101 on coupon
Canon Vl-T 35mm Camera features re-
designed viewfinder system with par-
allax control, detachable coupled pho-
to-electric exposure meter that reads
exposure directly in f-stops, built-in
flash synchronization, screw mount
lenses accommodating also Leica
lenses. $289 with 50mm f/2.8 lens
and exposure meter. SCOPUS.
for more information circle 102 on coupon
Electric Eye-Matic Camera. Self-setting
exposure control is the outstanding
feature of the new Revere EE-I27 still
camera. The photo-electric control
eliminates shutter speed and F-stop
calculations. Wollensak 58mm f/2/8
Raptar lens. Uses No. 127, 1 2-ex-
posure film, including also new fast
color film.
For more information circle 103 on coupon
New 4x5 Polaroid Back Salvages Nega-
tive. A Polaroid film holder of unique
design converts 4x5 cameras with Cra-
flex, Craflok and similar type backs
into a 60-second direct positive cam-
era — with the additional feature of
preserving the negative for future
printing. The latter is a darkroom de-
veloping and fixing process. Holder
$49.95. PolaPan pack, 12 exposures,
$6.22; Type 53, including reusable
negative base, $7.31.
For more information circle 104 on coupon
Robot Strip Film Camera available in
three aperture sizes, and with 30-foot
and 200-foot magazines, remote
switch, booster motor, extension tubes
and other accessories. From $159.
TVEC.
For more information circle 105 on coupon
CAMERA ACCESSORIES
Cossen Exposure Meters. Range of four
models, from the "Dual Sixon" @
$13.95 to "Sixticolor" @ $39.95.
The latter is a 2600 to 20,000 Kelvin
color temperature meter with built-in
filter indicator. Cossen meters are
built-in features of numerous leading
cameras. KLING.
For more information circle 106 on coupon
Elwood Foto-Meter. Pin-point light read-
ings avoid impact of wide angles of
scattered light, calibrated for very
wide range of applications. Reads only
the very small area or color for which
correct exposure is sought. CES
For more information circle 107 on coupon
Kodak Plus-X Pan 35mm replaces present
Plus-X, and is available in 135 size,
20 and 36 exposures for 35mm cam-
eras. Speed remains ASA 80 daylight,
64 tungsten. Reportedly finer grain,
sharper, faster developing.
For more information circle 108 on coupon
Polaroid Film Holder
Panavision Brightness Meter
Panavision Brightness Meter designed to
measure screen brightness and light
distribution, by visual comparison.
Powered by single flashlight battery.
$97.50. CEC.
For more information circle 109 on coupon
Praktika Microscope Adapter for the FX3
and FX4 and other cameras with simi-
lar screw lens mount. A hinged adapt-
er, fastened to the microscope draw
tube; a 50mm extension tube and a
camera adapter comprise the unit. In-
struction book. $25. STANDARD
CAMERA.
For more information circle 110 on coppon
Studio Quik Splicer for 35 and 16mm
film and tape; all parts non-magnetic;
makes butt splices with Mylar tape;
engineered for heavy duty operation.
$79.50; handy tape dispenser with
250 splices $5. Free tape samples and
brochure. S.O.S.
For more information circle 111 on coupon
Synchronex-8, a 13mm f/1.8 UF lens
for 8mm motion picture cameras, with
its own integral photo-cell exposure
control. Fits most D-mount single-
lens 8mm cameras, putting them into
the electric-eye class. Manual setting
also. $59.95. ELCEET.
For more information circle 112 on coupon
Transparency Copying Stand. Blower-
cooled unit gives even illumination for
copying 2x2 slides. TVEC. With base
plate $115.
For more information circle 113 on coupon
PROJECTORS, Still
Viewmaster Junior Projector for showing
film discs, each containing fourteen
1 6mm frames such as were featured
at the "Green Lake" religious A-V
workshop. $9.95; case, screen and
storage box $8.75; adapter for using
film discs with 14 pictures; extra lamp
$.80. TRFC.
For more information circle 114 on coupon
SOUND, Equipment & Accessories
Crown-0-Matic Automatic Tape Player
accommodates 14" reel, plays up to
16 hours continuously at 3%" ips;
synch motor; fast forward-reverse; au-
tomatic release with power failure;
remote reversing controls; forced air
cooling; magnetic brakes $49. Stereo-
Matic plays stereo both ways; Crown-
0-Matic transport with 4-track heads
and two output amplifiers, $617. IN-
TERAD.
For more information circle 1 1 5 on coupon
Eleven new stereo components have been
added to the GE line since mid-May.
Latest is Stereo- Classic LH-12 dual-
cone hi-fi speaker system in a 2 cu. ft.
enclosure. It features 12" extended
bass woofer, 2" direct radiator tweeter,
and 1 500-7000 cycle range crossover
network. $129.95. GE-SPEC.
For more information circle 116 on coupon
"Fortified" Double-Play Tape. 60-gauge
Mylar tape withstands a pull of up to
three pounds without distortion. (Nor-
mal recorder pull is 6-16 oz. even on
start and stop from rapid rewind.) 7"
EdScreen & AV Guide — November, 1958
589
''FIBERBIir' CASES
"THEY LAST INDEFINITELY"
Equipped with steel corners, steel card
holder and heovy web straps.
Only original Fiberbilf Cases bear this
Trade Marlr
Your Assurance
of Finest Quality"
For 16mm Film —
400' to 2000' RmIs
Sold by All Leading Dealers
" #6800
1 For Demonttration,
\ or price litt,
GENARCO INC.
Jamaica 35, N. Y.
.^ control'.)
197-03 SUTPHIN>
BLVD.
FilMagic PYLON
id I AUTOMATIC
V^^SIUCONE LUBRICATION
^^^r CLEAN AND
LUBRICATE YOUR TAPES AND FILMS
WHILE THfr PLAIT r
Guorontacd Better, Cleaner, Cooler Re*
production on any equipment. Complete
PYLON KIT (ipecify suction-cup or per>
monent flange-type mounting) with re«
looder bottle and six FilMogic Cloth
Sleeves $2.95 from your deoler or
THE DISTRIBUTOR'S GROUP, Inc.
304 - Ulh SI., N.W. ATLANTA 13, GA.
reel at B^/j" speed takes 2 hours on
single track. ORRADIO.
For more information circle 11 7 on coupon
"Talking Book" Record Player. Espe-
cially designed for the blind, it oper-
ates at 16% rpm for the free record-
ings issued by the Library of Congress,
and at 33 '/s rpm for music. Three-
stage amplifier, 1 ','2 -watt output, crys-
tal pickup, headphone jack, guides to
facilitate positioning the tone-arm on
the record. STROMBERC-CARLSON.
For more information cir;ls 118 on coupon
View Talk — an intercom system with in-
tegral colored signal lights to serve the
hard of hearing. Operates on house
current, AC or DC. MASCO.
For more information circle 119 on coupon
MISCELLANEOUS EQUIPMENT
"DIm-Out" Draperies. New type of
light-control drapery eliminates glare
from outside and softens light ade-
quately for visual aids projection in
classrooms. Reportedly developed orig-
inally to meet special needs of Gary,
Ind., public schools. LUXOUT.
For more information circle 120 on coupon
Film Viewer- Reader (35mm or 35-16).
Combines functions of viewer, syn-
chronizer, footage and frame counter.
Additional 35mm and/or 16mm
sprockets provide double system film
editing. Sound heads added accommo-
ate multiple magnetic tracks. Built-in
optical shutter; clear 3'/4x4'/4 picture;
no overheating. NCE.
For more information circle 121 on coupon
Magic Marker felt-tipped marker filled
with removable ink, six colors (black,
green, orange, purple, yellow, brown
and blue); line width varied by turn-
ing felt nib; for making transparencies,
flash cards, posters, charts, etc. 57
cents, refills 53 cents. SPEEDRY.
For more information circle 122 on coupon
Mobile Laboratory for teacher demonstra-
tions in elementary science, can be
rolled from room to room and is
equipped with gas, electric and water
services, support rods, a pegboard dis-
play front panel, large Formica table
top, and roomy storage area. CEN-
TRAL.
For more information circle 123 on coupon
Transpro-Technique. CAMPBELL. A
self-contained kit of materials for mak-
ing transparencies for overhead and
slide projection by lifting graphic im-
pressions from magazines and other
printed matter. Handy Educational TT
Kit in box 8"x4"x2'/2", sufficient for
twenty 8x10" transparencies. No mov-
ing parts or machinery involved.
For more information circle 124 on coupon
NEW MATERIALS
SHAKESPEAREAN
FILM LIBRARY
Now $17.00 Each Subject B&W
Short 3 1/2 -Minute Soliloquies
from Hamlet, Macbeth, Richard III, Henry
VI, and Romeo and Juliet. Excellent for
drama classes, English study, and for use
in public libraries and PTAs. Each soliloquy
explained with relation to entire play.
Readings by John Carradine.
SYD CASSYD
917 S. Tremaine, Los Angeles 19, Calif.
KEY TO ABBREVIATIONS
mp — motion picture
fs — filmstrip
si — slide
rec — recording
LP 33-1/3 r.p.m. microgroove record
min — minutes (running time)
fr — frames (filmstrip pictures)
si — silent
sd — sound
R — rent
b&w — black & white
col — color
Pri — Primary
Int — Intermediate
JH — Junior High
SH — Senior High
C — College
A — Adult
AGRICULTURE
Machines for a Land of Plenty fs VEC si
b&w $3.50. Development and effect
of machinery primarily on agriculture.
JH-SH.
For more information circle 12S on coupon
ARTS & CRAFTS
Ink and Rice Paper mp CONTEMPO-
RARY 15min sd col $175 r$15. Lo-
well Naeve explains the specific tech-
niques involved in woodblock printing;
the artists's work is shown in detail.
HS C A
For more information circle 126 on coupon
CINEMA ARTS
Creativity mp USDA 1 Imin sd col. Pris-
matic color patterns and nature scenes
from our national parks and volcanic
areas focus attention on narrative that
goes from Genesis to Shakespeare in
weaving the film makers' presentation
of man's capacity to conceive, imagine
and create. Workshop film employing
a wide variety of techniques (e.g. de-
layed title, stills, stock footage, etc.).
Art, music, cinema, science, social
studies. SH C A
For more information circle 127 on coupon
Silhouette Fairy Tales (additions) mp
CONTEMPORARY lOmin sd b&w ea
$50 r$3. For more titles in the Lotte
Reiniger fairy tale series: The Magic
Horse; Grasshopper and Ant; Snow
White and Rose Red; Frog Prince; The
Three Wishes. Earlier series included
six children's tales and three adult
stories: Pagageno, Carmen and Cala-
thea.
For more information circle 128 on coupon
U.P.A. Cartoons (series) mp CONTEM-
PORARY lOmin sd col r$5. Eleven
whimsical, sophisticated exploits of
Mister Magoo; McBoing, Patsy, Mad-
eline and their pals.
For more information circle 129 on coupon
FEATURE FILMS
Bullfight mp CONTEMPORARY 76min
sd b&w r$35. Documentary history of
the traditions, customs and techniques;
featuring arena "greats." SH C A
For more information circle 130 on coupon
GUIDANCE, Personal
Do You Dig Friendship? sfs ERCH 1 16fr
LP sd col $10 r$2.50. Humorous car-
toon art, "hep" dialog, somewhat jazzy
musical background tells the story of
Seymour, the teen-ager who somehow
was always alone until he learned that
to have a friend you must be one.
JH SH
For more information circle 131 on coupon
^QD
A\/ r~..:^^
Afwtary^
kor IQ-^R
HEALTH, SAFETY
Assignment Children mp ASSOCIATION
20min sd col $75 r$5. Danny Kaye
brings gaiety to hundreds of young
hospitalized children throughout Asia
in tour for UNICEF.
For more information circle 132 on coupon
Safe Milk Saves Lives fs UNICEF 38fr
col $2. Improvement in milk process-
ing saves children who suffer from diet
deficiencies. UNICEF program in Asia,
South America and the Middle East.
JH SH A
For more information circle 133 on coupon
This is You 8fs EBF si col $48, indiv. $6,
Walt Disney's "Jiminy Cricket" acts as
story teller — You, the Human Being;
You and Your Five Senses; You and
Your Eyes; You and Your Ears; Your
Senses of Smell and Taste; Your
Sense of Touch; You, the Living Ma-
chine. Int. JH.
For more information circle 134 on coupon
INDUSTRY, TRANSPORTATION
A Mile to El Dorado mp ASSOCIATION
27min sd col free. Underwater oil pro-
duction in Venezuela. Reynolds Metals
Co. sponsor. JH SH A.
For more information circle 135 on coupon
The Nature of Class mp ASSOCIATION
37min sd col free to technical and col-
lege groups. Basic structure, major
types and characteristics, production,
finishing, unique modern applications.
Corning Class Works. C A
For more information circle 136 on coupon
Cotton — Nature's Wonder Fibre mp
COTTON 28min sd col free. Story of
modern cotton from development of
new types of seed to final user. Shown
Venice and Edinburgh 1958. No brand
names or commercial tie-ins. Int-SH
For more information circle 137 on coupon
Great Lakes Shipping fs VEC 28fr si b&w
$3.50. Incoming and outgoing cargo
operations in a typical Great Lakes port
— Milwaukee. JH SH,
For more information circle 138 on coupon
Third Avenue L mp CONTEMPORARY
llmin sd col $125 r$10. Documen-
tary and historical record of New
York's now departed elevated transit.
Golden Reel; Academy Award nomi-
nee. JH-A
For more information circle 139 on coupon
LANCUACE ARTS
Adventure in Words 4fs FH si col $20,
ea $6. Titles: Introduction to Word
Study; Words from Many Countries;
Suffixes and Prefixes; Synonyms, An-
tonyms and Homonyms. Two princi-
pals are emphasized: that word study
is fascinating and that proper English
requires disciplined application. JH
SH
For more informatio* circle 140 on coupon
Beginning Grammar 8fs EBF si col $48,
indivd. $6. Frames are captioned to
stimulate pupil participation. Int.
For more information circle 141 on coupno
LITERATURE, DRAMA
As You Like It rec SPOKEN WORD 12"
LP. Original text plus deft introduc-
tion of sound effects make Shake-
speare's comedy live for high school
sylvaniaI^ramicIBLUE tip
PROJECTION LAMPS . ..for all makes . . . all types . . . in all sizes
Use a Syhania Ceramic Blue Top
in your projector . . . your slides
and movies deserve the best!
^ SYLVAN I A
New Sylvania Ceramic Blue Tops are avail-
able in all standard sizes for any projector
... to fill your exact requirements for
clear, brilliant projection.
Blue Tops offer these superior qualities:
Brighter . . . Ceramic Blue Tops won't scratch,
chip or peel like ordinary painted tops . . .
machine-made filaments assure pictures bright
as life.
Cooler . . . Ceramic Blue Top is bonded to the
glass for improved heat dissipation . . . cooler
operation assures longer lamp life.
Longer Lasting . . . Exclusive Sylvania shock-
absorber construction protects filaments from
vibration damage.
Sylvania Electric Products, Inc.
1740 Broadway, New York 19, N. Y.
, fastest growing name m sigfctf
RADIO
ELECTRONICS
TELEVISION
ATOMIC ENERGY
bertha landers^
film reviewing service
provides critical, unbiased, reliable information
on current film releases
enrich your film programming
write for full details
about this valuable appraisal service of 16mm films
edited and published by BERTHA LANDERS
audio-visual specialist for 16 years
4930 Coliseum St. Los Angeles 16, Calif.
and college students of literature and
general listening.
For more information circle 142 on coupon
MUSIC, General
Georgia Lee Sings rec CHANCEL LP
$3.95. 12 religious vocals, including
"Tell Me The Story of Jesus";
"Prayer"; "Lord, Take My Hand."
For more information circle 147 on coupon
The Heart is a Rebel rec CHANCEL
45rpm $1.29. From the motion pic-
ture score; Ethel Waters — "Crucifix-
ion" and "Sometimes I Feel Like a
Motherless Child"; Georgia Lee — "The
Heart is a Rebel."
For more information circle 148 on coupon
Pablo Casals mp CONTEMPORARY 28
min sd b&w $12.50. Day in the life
of the great cellist; includes Bach
Suite No. 1 for Unaccompanied Cello.
SH-A
For more information circle 149 on coupon
Social Dancing Made Easy rec (series)
EDREC 10 records, LP, each on dif-
ferent dance; Foxtrot, Mambo, Rhum-
ba. Waltz, Jitterbug, Argentine Tango,
Cha-Cha-Cha, Samba, Marengue, Pol-
ka. SH A
For more information circle 150 on coupon
Square Dance Fair rec EDREC LP. In-
structional album featuring some 15
calls by Joseph Wall, instructor at Old-
field School, Fairfield, Conn. SH A
For mere information circle 151 on coupon
PHYSICAL ED, SPORTS
Aqua Babes mp FON lOmin sd b&w $48.
How children are taught to swim al-
most immediately after they have
learned to walk. Pri-A.
For more information circle 152 on coupon
Fundamentals of Diving mp UWF lOmin
sd col. Simple and correct practices
for learning body control and water
entry from edge of pool. JH-A
For more information circle 153 on coupon
The History of America's Cup mp AS-
SOCIATION 27min sd b&w free. The
unsuccessful pursuit of the famed tro-
phy seen as inspiration to good sport-
manship. Made by Transfilm, Inc.,
for Thomas J. Lipton, Inc. JH-A
For more information circle 1 54 on coupon
Swan Dive and Front Jackknife mp UWF
lOmin sd col. Two fundamental dives
EdScreen & AV Guide — November, 1958
591
HOLD YOUR
AUDIENCE
. . . with a li^tweight, portoUe
MmgtM 5- Wax Prestntation Eastl.
Arlington aluminum go.
19015 W. DAVISON • DETROIT 23, MICHIGAN
Please send me complete easel Information.
CITY AND SIAIE-
are demonstrated as made from the
3-meter board. JH-A
For more information circle 1 56 on coupon
PRIMARY GRADE MATERIALS
Simple Machines Help Us Work 6fs
JAM si col set $28.50 indiv. $4.95.
Levers, wheels and axles, pulleys,
ramps, screws and wedges are shown
to be part of the child's everyday life,
as well as the basis, later, for advanced
technology. Pri.
For more information circle 1 57 on coupon
We All Take Turns fs MOREHOUSE 43fr
si col $4.80. Children on visit to farm
observe that barnyard animals have no
manners, and learn from grandpa that
it's better and really more fun to take
turns. Pri.
For more information circle 158 on coupon
RELIGION, ETHICS
Action in Asia mp YMCA 28'/2min sd
col $85. The YMCA "Boy's Town"
in Korea; aid to refugees in Hong
Kong; a new approach to rural work
in the Philippines; activities in south-
east Asia. SH A
For more information circle 1 59 on coupon
Ambassadors to the Hungry mp CROP
26min sd b&w free. Community food
appeal of the churches brings aid to
countless hungry neighbors in devas-
tated areas and refugee centers over-
seas. JH-A
For more information circle 160 on coupon
As One Family sfs BRETHREN 67fr LP
col $8. Discusses the "informal fam-
ily council" as a way to meet the sit-
uations of everyday faced by average
American families. JH-A
For more information circle 161 on coupon
Battleground Europe mp WORLDWIDE
25min sd b&w $8. Billy Graham itin-
erary, from Scandinavia to Switzerland,
culminating in Paris.
For more information circle 162 on coupon
The Better Lot mp METHODIST 29min
b&w r$8. Foster parents of boy as-
signed to their care by Juvenile Court
are ready to condemn him as irredeem-
able when he is caught in a burglary,
but wise judge makes them see their
own failings as contributing cause.
SH A
For more information circle 163 on coupon
Beyond Brick and Mortar mp DISCIPLES
32min sd col r$8. Lay builder tells of
his experiences as a construction su-
pervisor in mission work in the Belgian
Congo. HS A
For more information circle 164 on coupon
Bible on the Island sfs ABS 51fr LP
I4min sd col $6 si $4 with script.
True story of Army chaplain with a
patrol on Okinawa finds a native vil-
lage firm in Christian faith as result
of Bible left with them forty years be-
fore by a traveling missionary. Int-A
For more information circle 165 on coupon
The Bible Through the Centuries sl-fs
ERCH 60fr si col fs$5.50. Readymount
slides $26. From the God-concept of
the nomadic Hebrew tribes to the Re-
vised Standard Version of 1952, Art
by Harold Minton. SH A
For more information circle 166 on coupon
A Birthday Cake for Rima sfs CROP 47fr
llmin LP col sale $3. How Johnny
and his friends helped provide a happy
CONTEMPORARY FILMS
Presents
The Lady From
PHILADELPHIA
16mm Sd. b&w 60
Mi. Rental: $25.00
(to non -admission
audiences). Lease
through Jan. 1,
1960: $250.00.
Widely Acclaimed Film of Morion Ander-
son's triumphant tour of Southeast Asia as
presented on the CBS TV network, SEE IT
NOW series.
Send for free catalog
CONTEMPORARY FILMS, INC.
267 W. 25 St., New York 1, N.Y. OR. 5-7220
midwest office:
614 Davis St., Evanston, III. DAvis 8-2411
FILMS OF THE NATIONS
Presents
R K O
AQUA
BABES
16mm Sd. b&w,
1 reel, S48.00
Three and four year California olds
learn to swim not long after they
learned to walk. Their performances
in and under water are unbelievable.
A charming film for all ages from
nursery school and up.
HiquesI j)icviexr priiil auti fire riiliiliii:,
FILMS OF THE NATIONS
62 W. 45 St., New York 36, N. Y.
Telephone MUrray Hill 2-0040
A xi.eiBr source of
educational motion pictures from
^1
ILAA SERV
rrs"
Over 1,000
educational television programs
now available for classroom use.
Complete descriptions of all
programs available upon request.
Write to:
EUlT
FILM SERVICE
INDIANA UNIVERSITY
audiovisual center
Bloomington, Indiana
rather than a despairing birthday for
a little girl in the land where Jesus
lived. Int. JH
For more information circle 167 on coupon
The Book of Ecclesiastes mp (kinescope)
SYRACUSE 29min sd b&w r$4,75.
Four panelists discuss literary and the-
ological values, analyze structure and
speculate on the author's identity and
moral, political and religious attitude.
SH A
For more information circle 168 on coupon
Centerville Awakening mp COSFILM
73min sd b&w r$25. The story of a
religious revival in small town, and its
lasting effect in the relationships be-
tween man and man and man and Cod.
Useful especially in Youth for Christ
rally. JH-A
For more information circle 169 on coupon
Challenge in the Sun mp EPISCOPAL
30min sd col. The story of the first
three years of missionary work by a
young couple in Panama. JH-A
For more information circle 170 on coupon
The Christmas Deer mp CJP 14min sd
col. An old woodcutter sees the
Christmas Deer and for a time loses
his skill. He learns, through a boy he
has befriended, that gifts to poor chil-
dren are in truth gifts to the Christ
Child. He distributes his carvings on
Christmas eve, and on returning home
finds his skills -eturned and enriched.
Pri-A
For more information circle 171 on coupon
The Christmas Story si MODERN ENTER-
PRISES 2x2 si col 34 slides from paint-
ings in the National Gallery of Art,
script-commentary by Elisabeth Puck-
ett Martin. Pri-A
For more information circle 172 on coupon
The Crescent and the Cross mp WORLD-
WIDE 31min sd col r$l5. Children
recall their impressions of experiences
in Islamic countries, particularly the
Bedouin family unit, and the Moham-
medan faith. JH SH A
For more information circle 173 on coupon
Does Christ Live in Your Home? mp
FAMILY 30min b&w sd r $9. The
importance of regular family worship
is brought home to a young, striving
family by the serene practices of two
older and wiser men. Teen-agers, at
first fearful of being considered re-
ligious fanatics, find Christian observ-
ance not at all outmoded. Int-A
For more information circle 174 on coupon
Eastward to Asia mp WORLDWIDE 45
min sd b&w $12. Documentary record
of Billy Graham's 30,000 mile tour to
India and seven other countries.
For more information circle 175 on coupon
Exiles in the Holy Land sfs CWS 79fr
LP 16'/2min col $3. Christian broth-
erhood and stewardship in relation to
the plight of nearly a million Arab ref-
ugees, living nine years in mud huts
and tent cities. HS A
For more information circle 176 on coupon
Cod of Creation sfs CEP 60fr LP col.
Separate adult and children's com-
entary. The Japanese story of crea-
tion is compared with that given in
Genesis. Int-A
For more information circle 177 on coupon
Cod's Word in Man's Language mp ABS
27min sd col r$3. How the American
Bible Society, as an agency of the
Supplementary Tests
for Key.stone
No. 46 lelebinocular®
KEYSTONE PLUS-LENS
TEST for Hyperopia (Far-Sight-
edness). Special Acuity TestCard.
READY-TO-READ TEST, 3 cards:
Fusion, Vertical & Lateral Posture,
Usable Vision each eye at Near Point.
'- VISUAL-SURVEY SHORT TEST.
A quick 3-card elimination test. Fusion
and Usable Vision of each eye with
both open, at Far and
Near — also Far Point
Depth Perception, Color,
Vertical Posture.
PRESCHOOL TEST. Familiar Forms; -*
Usable Vision of each eye at Far Point.
SPACHE BINOCULAR READING TESTS. 4 stere-
ograms omitting different words on either side, test-
ing performance of each eye while reading.
KEYSTONE PERIOMETER attachment for Telebinocular, tests side vision,
important for Driver Training Classes.
CLEAR DETAILED INSTRUCTIONS with every Keystone Test.
Have you the Standard Keystone Visual-Survey Tests, which meet all ordinary
requirements of school and college visual screening'/ Developed and improved
by 23 years of vision-testing experience with more than 15.000 school systems
and colleges, corporations, eye practitioners, states for driver licensing.
Write for Circular, or Demonstration: Keystonk View Co.. Meadville, Pa.
Originators of Binocular Vi,sioTi Screening.
churches, aids translators of the Bible,
checks their manuscripts and publishes
Scripture in new languages. JH SH A
For more information Circle 178 on coupon
The Growth in Our Idea of Cod sl-fs
ERCH 53fr si col fs$5.50. Ready-
mount slides $22.40. Summary pres-
entation of the Bible story of man's
learning about God. Art by Jacques
Barosin. SH A
For more information circle 179 on coupon
Heartbeat of Haiti mp EPISCOPAL 28min
sd col. Work of the church as carried
on in Haiti by bishop, lay preacher,
native priest and teaching sisters. Ap-
preciative inclusion of native art. JH
SH A
For more information circle 180 on coupon
The Living Word in Japan mp ABS 19
min sd col sc $3. How the Bible is
printed and distributed in this highly
literate nation. Indigenous musical
background. JH-A
For more information circle 181 on coupon
London Crusade mp WORLDWIDE 44'
min sd b&w $12. Documentary treat-
ment of the Billy Graham crusade in
Britain, including 3,000 voice choir.
For more information circle 182 on coupon
The Long Stride mp CWS 28'/2min sd
b&w $8. How Protestant missionaries
help alleviate the suffering of refugees
in Korea, Hong Kong, the Near East
and Austria.
For more information circle 133 on coupon
Members One of Another sfs CEP 59fr
LP col. Importance of being honest
with ourselves as well as with others,
whom we should strive really to know
and appreciate. (Romans 12:5). HS A
For more information circle 184 on coupon
Mid-Century Crusade mp WORLDWIDE
43min sd col $15. Billy Graham tells
of his first years of city-wide cru-
sades, a study in mass evangelism
techniques.
For more information circle 185 on coupon
Mid-East Profile mp BFC 28'/2min sd
col r$12 b&w r$8. Protestantism's
concern to bring better learning as
well as Christianity to the Middle East.
Charles Malik appraises prospects as
difficult for next decade, bright for
next century. SH A
For more information circle 186 on coupon
The Mighty Fortress mp WORLDWIDE
37min sd b&w $10. March of Time
treatment of the Jewish, Catholic and
Protestant contributions to the spiritual
scene, culminating in the Billy Gra-
ham meetings in principal European
cities.
For more information circle 187 on coupon
Mr. Texas mp WORLDWIDE 48min sd
col $25. Wealthy man, hospitalized,
comes to realize that happiness is a
goal unattainable except through Cod.
Film includes noteworthy song, "Each
Step of the Way."
For more information circle 188 on coupon
My Right and My Cause mp ABS 2 1 min
sd col sc$3. The story of the Korean
Bible Society and the preservation of
a rare Biblical manuscript. Indigenous
musical background. JH-A
For more information circle 189 on coupon
Oiltown, U.S.A. mp WORLDWIDE 72min
sd col $35. Wealthy oilman in frantic
search for his daughter in the holo-
caust of the Texas City explosion and
fire, finds also peace with God. Film
includes television sequence featuring
the Billy Graham team.
For more information circle 190 on coupon
Religious Film Disc Kits TRFC 16mm
color scenes mounted in Viewmaster
type discs, 14fr $1.55; 28fr $2.65;
42fr $3.65. Titles: Seasons of Pales-
tine (14); The Village (28); The
Birth of the Savior (14); Teaching
About Cod in the Home 142); Let's
Visit Japan ( 28 ) ; Tent Life in Bible
Lands (14); The Dead Sea Scrolls
(28). Projector $10.20; Case, screen
and storage box $8.75.
For more information circle 191 on coupon
Pric;
f~ rCiC>r\
A\/ r...;A^
,k^r IQt^Q
593
Brandon Films presents ■
CHILDREN'S
FILMS
Lively motion pictures selected for
ARTISTRY . IMAGINATION
ENTERTAINMENT
Films on
PUPPETS • ANIMALS
TOYS • DANCE
FAIRY TALES • SONGS
Including: ^^^""^"^
TOCCATA FOR TOY TRAINS
Wonderful make-believe trip by design-
ers Charles and Ray Eames. A George K.
Arthur presentation.
For audiences from pre-school through
junior high school. 1 6mm sound.
Apply for Rental and Sale rates.
Write lor free catalog "Children's Films"
BRANDON FILMS, INC.
Dept. ES, 200 West 57th Street,
New York 19, N. Y.
m fILM OOClOftS
SPECIALISTS
in the science of
FILM
REJUVENATION bk >ju.
RAPIOWELD Process lor:
• Scratch-Removal
• AOrasions • Dirt • "Rain'
rapid
Send for Free Brochure
FILM TECHNIQUE
Founded 1940
37-02C 27th St., Long Island City l.N.Y.
16MM SOUND SUPPLIERS
New Sound Projector Parts — 50% to 80%
discount. Used Projectors, Films, Accesso-
ries. Rental, Sales, Exchange.
Write for free Catalogs.
National Cinema Service
71 A Dey St., N.Y.C.
The Saga of the Bible sfs ABS 60fr LP
14min col sd $6.50 r$2 si $4.50 r$ 1 .
Important events in the development
of the Bible and its influence on the
history of America. JH-A
For more information circle 192 on coupon
Serving Christ mp FAMILY 30min b&w
sd r$9. A dedicated Christian strives
to apply Christian principles even in
his real estate business, and eventually
brings around his sceptic partner and
others. SH-A
For more information circle 193 on coupon
The Silver Shield mp WORLDWIDE 24
min sd b&w r$8. A knighthood set-
ting for a children's entertainment
film; dueling swordsmen, a juggler,
and the story of David and Goliath. Int.
For more information circle 194 on coupon
Souls in Conflict mp WORLDWIDE 75
min sd col $35. The Billy Graham
Crusade in London is the setting for a
dramatized story of an actress, a jet
pilot and a factory worker who make
their decision for Christ. JH-A
For more information circle 195 on coupon
Sunday on the Range mp WORLDWIDE
35min sd col r$12. The story of
Gideon is told in novel settings, with
seven songs and a lesson from life
taught with ropes. Int-A
For more information circle 196 on coupon
Sunday School Age Croups Sfs BROAD-
MAN si col $35 indiv. $5. Cradle
Roll; Beginner; Primary; Junior; Inter-
mediate; Young People; Adult; Exten-
sion Department Sunday School Work.
XT
For more information circle 197 on coupon
Sunday School Class Officers 5fs BROAD-
MAN si col $12.50 indiv. $3. Role of
Class President, Vice-President, Group
Leaders, Secretary, and Class Officers
at Work. SH A IT
For more information circle 198 on coupon
Teacher Improvement Sfs BROADMAN
si col $22.50 indiv. $5. The Christian
Teacher; Selecting Aims; Choosing
Methods; Planning a Lesson; Testing
Results. Useful as core for a leader-
ship course in local church. TT
For more information circle 199 on coupon
This is Palmyra fs CONOR 63fr si col
script. Daily life of little Mexican girl
in Guadalajara, at play, home, school
and Sunday School at the Protestant
Center. Pri-JH.
For more information circle 200 on coupon
Thy Word Civeth Light mp ABS 21 min
sd col sc$3. Story of blinded service-
man who found his way back to a use-
ful life through reading the Bible in
Braille. JH-A
For more information circle 201 on coupon
Wa.-t a Minute sfs CWS 73fr LP 15min
col $3. Cartoon treatment shows chil-
dren, about to spend money on them-
selves, how much this little sum might
do for a refugee child in Hong Kong,
Germany or the Near East. Pri-JH.
For more information circle 202 on coupon
SCIENCE, General
Animal Life 4fs FH si col $20, ea $6.
Four principles of animal life consid-
ered by teachers to be the most im-
portant for elementary study: Where
Animals Come From; Why Animals
Need Food, Heat and Air; How Ani-
mals are Protected; Classification —
Different Kinds of Animals. Art, by
Edwin Cram, based on consultation
with American Museum of Natural'
History for authenticity. Int.
For more information circle 203 on coupon
Clothes and Seasons fs MOREHOUSE 5sfr
si col $4.80. How bodies lose heat.
Little girl in bed with a cold, is amused
by a puppet show which illustrates the
good results of wearing a coat, over-
shoes, etc. and eating the right food,
all in proper season. Pri.-lnt.
For more information circle 204 on coupon
Conquest of Space (series) 2fs BASIC si
col $6.50 ea. ICY deals with the sig-
nificance of the International Geophys-
ical year; Earth Satellite treats of cen-
trifugal force, gravity, and their rela-
tion to weather and radio communica-
tion. Strips include teacher guide, vo-
cabulary drill, review. JH SH
For more information circle 205 on coupon
Elementary Chemistry (series) 3fs SVE
si col $6 ea. Atoms and Molecules;
Chemical Changes; What Things Are
Made Of. Int JH
For more information circle 206 on coupon
Science for Progress 12 fs PRENTICE-
HALL si col $38. Guides, experiments,
demonstrations. Each filmstrip starts
with a key problem, illustrates each
scientific idea or principle, and ends
with a frame of review questions. 1 )
Atomic Energy, 2) Securing Your
Food, 3-4) Securing Good Health, 5)
Light and Heat, 6) Astronomy, 7)
Electricity, 8) Communication, 9)
Water and Water Power, 10) Trans-
portation, 1 1 ) Securing Continued Ex-
istence, 12) Air and Weather. JH SH
For more information circle 207 on coupon
What Makes the Wind fs MOREHOUSE
51fr si col $4.80. Movement of warm
and cold air, effect of topography.
Last 16 frames constitute test. Int.
JH.
For more information circle 208 on coupon
SOCIAL STUDIES, General
Trick or Treat mp ASSOCIATION 1 3min
b&w sd $22 r$4. How American chil-
dren share their Halloween with chil-
dren all over the world through
UNICEF. Pri-JH
For more information circle 209 on coupon
What Transportation Means to Us fs
MOREHOUSE 46fr si col $4,80. An-
noyed by traffic delays on way to cir-
cus, boy imagines himself empowered
to abolish all forms of transportation —
and quickly realizes it's not so good.
Filmstrip includes preparation, lesson
test. Int.
For more information circle 210 on coupon
SOCIAL STUDIES, Geography, Travel
Around the World in Stereo si REALIST
col ea 50 cents, 5 for $1. Free cata-
log. 3-D slides in color, by leading
stereo photographers, each slide indi-
vidually processed and mounted.
For mora information circle 211 on coupon
Caribbean Area map DENOYER 64x44"
Visual relief, sinusoidal projection,
dual text (Spanish-English) gives ad-
ditional use for language classes. Con-
ventional spring roller mount $19,
others available.
For more information circle 212 on coupon
Children of Scotland mp EBP 15min. sd
col $150. The children of a Scottish
S94
r_ A\/ r-..:j.
iqc;q
fishing village. One of "Children of
Many Lands" series. Pri. Int.
For more information circle 213 on coupon
Durban Diary mp MODERN 23min sd col
Free. South African coastal resort.
Drakensburg Mountains. Zulu Festi-
val. Hluhluwe Came Preserve. SH A
For more information circle 214 on coupon
Foothold in Antarctica mp CONTEMPO-
RARY 2lmin sd col $150 r$10. The
Commonwealth Antarctic Expedition,
led by Dr. Vivian Fuchs, from the
Weddell to the Ross Sea. Made during
the summers of 1956-8 with the sup-
port of a New Zealand team under Sir
Edmund Hillary. JH-C
For more information circle 215 on coupon
Iron Curtain Lands mp CJP 20min sd col
b&w. Up-to-date survey of the Soviet
Union and its European empire in the
post-Stalin period. SH C A
For more information circle 216 on coupon
Jordan Valley mp IFB I9min sd b&w
History and geography overview of
area, not dated by current political sit-
uation. SH
For more information circle 217 on coupon
The Middle East mp IFF 25min sd col
$250 r$IO. Third in Julien Bryan's
series of adult level films on world
affairs. Sequence of civilizations is
shown by animation, then the schools,
homes, farms, occupations and begin-
nings of progress in the several lands.
SH A
For more information circle 218 on coupon
South Africa — A Preview mp MODERN
34min sd col Free. Cape Town. Jo-
hannesburg gold mines. Rhodesia.
Sponsored by South Africa Tourist Cor-
poration. SH A
For more information circle 219 on coupon
South Africa's Came Parks mp MODERN
1 5min sd col free. Kruger National
Park and Hluhluwe Came Reserve. JH
SH A
For more information circle 220 on coupon
Vintage Holiday mp MODERN Hmin sd
col Free. Cape Town, South Africa.
Modern buildings, flower market, fish-
ing village, and wine industry. SH A
For more information circle 221 on coupon
SOCIAL STUDIES, Government
The Children's Fountain mp ASSOCIA-
TION l3'/2min sd col $55 r$4.50. A
young nurse shows orphanage program
of Turkish government, in cooperation
with UNICEF and other UN agencies.
The nurse takes special training to
qualify for pilot project in rural nurs-
ing. SH A
For more information circle 222 on coupon
Garden of Gujerat mp ASSOCIATION
15min b&w sd $40 r $3.50. A mod-
ern milk plant established in Kaira
District of India under auspices
UNICEF, FOA, and the governments
of India and New Zealand. SH A
For more information circle 223 on coupon
SOCIAL STUDIES, History, Anthropology
Documents of America rec ENRICH-
MENT 12" LP $5.29 (school & library
price; retail $5.95) . EAD I : The Dec-
laration of Independence; Lincoln's
Gettysburg Address. EAD 2: The Bill
of Rights; Patrick Henry's Famous
Speech. JH SH
For more information circle 224 on coupon
Landmarks of America 6fs ENRICHMENT
si col $35; ea $6.50. Each filmstrip
covers ground similar to that of a
"Landmark" book and of a recording,
which, however, is used separately.
Titles: George Washington; John Paul
Jones; The Vikings; The Santa Fe
Trail; Mr. Bell Invents the Telephone;
The Story of D-Day. Int JH
For more information circle 225 on coupon
Landmarks of America (additions) rec
ENRICHMENT 2 LP 12". School price
$5.29, retail $5.96. (The first 14 in
this series were 10", priced $1 less.)
115: Thomas Jefferson, Father of De-
mocracy; The Vikings. 116: George
Washington, Frontier Colonel; Santa
Fe Trail. Int.
For more information circle 226 on coupon
SOCIAL PROBLEMS
Diary of An American Girl mp DYNAM-
IC 28'/2min sd b&w apply. Happy
teen-ager insists on wearing gift brace-
let with attached charms which turn
out to represent Jewish rather than
"Arab" symbolisms. Rejection, insult,
prejudice follow until finally her school
principal has her read parts of her
diary to a community meeting.
For more information circle 227 on coupon
Rudi Comes to Canada fs FRIENDSHIP
fs si. A refugee boy tells his new
classmates how he was assimilated in-
to school, church and community.
Script, utilization notes. Int.
For more information circle 228 on coupon
FREE INFORMATION
SERVICE
COUPON
To EdSc
reen
& AVCUIDE, 2000 L
incoln
Park West,
Chicago 14, III.
1 am interested in receiving
more informat
on or a demon- 1
stratioR
of the item oi
items 1 have i
ndicated by enc
ircling 1
the code numbers corresponding
with code
numbers on list- 1
ings of
new
A-V materials a
nd ec|
uipment in
your
November, 1
1958,
issue
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102
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tation
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or
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IN VISUAL
MAKE A
SHOWING
with
OPTIV
PORTABLE EASEL
The newest thing for visual aid is this lightweight, portable
Optivox easel. 29" x 39Vi" steel board finished in "rite-
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num legs fold to convert from 70" floor easel to fable
model. Net weight, 17 lbs. Comes with eraser, crayons,
chalk, pointer, and removable chalk tray. Only $44.95.
Carrying case and lamp fixture are extra equipment.
. and PIXMOBILE
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WRITE FOR LITERATURE AND OEAUR'S NAME. SOME
DEALER TERRITORIES STILL OPEN. WRITE . . .
THE ADVANCE FURNACE CO.
2310 EAST DOUGLAS
WICHITA, KANSAS
EdScreen & AV Guide — November, 1958
595
^iAAi Aid /a^ ^amofed ^iitnl
FREE INTRODUCTORY OFFER
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F & B BUTT SPLICE AND FILM
REPAIR BLOCKS
Makes Butt Splicing and Repairing
Damaged Film Strips Simple as A-B-C
Model B-16 for 16mm film $ 9.50
Model B-35 for 35mm film '?-^9
Model B-4 for ','4" magnetic tape 6.50
Model BSB — Combination Block for
16mm, 35mm and 'A" tape- 24.50
WRITE FOR FREE ILLUSTRATED BROCHURE AVAILABLE AT ALL A-V DEALERS OR DIRECT
-A SERVICE TO SUBSCRIBERS-
RETURN this coupon to EdSCREEN & AVCUIDE,
2000 Lincoln Park West BIdg., Chicago 14, III.
MARK items on which you want latest information.
arithmetic av aids
art av materials
audio components
books on av subjects
CABINETS
D film D slide D tape
cameras & photo equip.
chalkboards
Q charts, maps, models
G cinemascope lenses
n closed-circuit TV
□ darkening equipment
D film cement
film-editing equipment
film laboratory service
film shipping cases
film titling
film treatment service
FILMS n instructional
D foreign
D entertainment
filmstrips
fllmstrip viewers
flannelboards
foreign language av
guidance av materials
LAMPS for
D projection
a flash D spot
language arts av
music av materials
phonographs and
accessories
D
n
D
o
D
O
O
D
□
D
D
D
a
D
a phonograph records
D physical ed. av materials
O picture sets
D prerecorded tapes
D primary materials
D projection pointers
D projector tables
PROJECTORS a automatic
D auditorium film
D classroom film
D filmstrip D slide
a opaque D overhead
D stereo D micro
D ^oundslide
n public-address systems
Q reading accelerators
D recording equipment
D recording lab service
D recording tape
Q reels and cans
D religious av materials
D science av materials
D screens
D slides
a slide-making accessories
n social studies av
D sound movie cameras
Q soundslides
D splicers
D film D tape
D tape recorders & playbacks
D transparencies
D travel & geography
Name (print)
Position
Address
Segregation and the South mp CONTEM-
PORARY 60min sd b&w r$15. Docu-
mentary film study of progress and re-
action since Supreme Court outlawing
of segregation in 1954. Success in
fringe areas, rebirth of Klan, Mont-
gomery bus boycott, martial law in
Clinton, Tenn. Produced for the Fund
for the Republic. SH C A
For more information circle 229 on coupon
The "Y" That Wouldn't Die mp YMCA
lOmin sd col $28. Thousands of young
Koreans find life and hope even in the
ruins of the burned out YMCA at
Seoul. A phase of the "Buildings for
Brotherhood" program. SH A
For more information circle 230 on coupon
NEW PUBLICATIONS
Acid Resistant Ware. Catalog of poly-
ethylene and nylon products not af-
fected by acids, oxidizing agents, hy-
droxides and polar liquids. 20p cata-
log describes 95 products. GSEC
For more information circle 231 on coupon
Closed-Circuit Television Systems 348pp
$4.50. Industrial, military and edu-
cational users' guide for planning and
engineering CC-TV. A wealth of prac-
tical details on both color and mono-
chrome. Includes technical informa-
tion prepared originally for the U.S.
Air Force. RCA.
For more information circle 232 on coupon
Fluorescent Lighting Data Sheet for use
of Anscochrome and Super Ansco-
chrome, under discontinuous spectrum
lighting. Filter recommendations are
offered only as starting point in indi-
vidual experimentation. ANSCO. Free.
For more information circle 233 on coupon
Kodak Master Darkroom Dataguide. Con-
veniently grouped in three sections —
films, papers, chemicals. Pages thumb-
notched and indexed. Heavy plastic
coated stock, covers stain and water
resistant. Exposure correction fables
for bellows extension, etc. $2.95 at
Kodak dealers.
For more information circle 234 on coupon
RCA Educational Television File. Reprint
collection and other material on closed-
circuit TV. Seven publications in file-
drawer folders. RCA. Free.
For more information circle 235 on coupon
Visualization Made Easier. More than
550 types of pressure sensitive tapes,
dispenser "Tape- Pens," grid sheets
and other aids, opaque and transpar-
ent, for layout, poster, overlay and
other graphic presentation. 32pp free.
CHART PAK.
For more information circle 236 on coupon
H. W. Wilson Educational Film Guide,
5-year revised cumulation (1954-
1958) $7.00; 1953 basic volume
$5.00. The October announcement
was in error.
For more information circle 237 on coupon
CLASSIFIED
THE CHRISTMAS STORY. 34 Beautiful full
color 2x2 Art slides from paintings in The
National Gallery, with an easy reading script
commentary for a memorable Ctiristmas Gift or
Show, $12.50 parcel post paid. ARTCO, Box
455, E. Van Nuys, California.
596
EdScreen & AV Guide — November, 1958
NEWS
IN THE
TRADE
"Talking Book" player in use.
Library of Congress Buys
Stromberg-Carlson Players
The Library of Congress, Division for
the Blind, has purchased 1,385 Strom-
berg-Carlson "Talking Book" players,
which are distributed free of charge to
blind persons for the purpose of playing
the 16^/3 rpm recordings of narrated
books. An average volume is recorded on
five or six 12" records. The player will
also operate at 33 ' 3 rpm so the blind
can enjoy musical recordings as well.
Only about 10,000 of the 350,000 blind
in this country can read Braille. Approx-
imately 50,000 talking book players are
in use, in every state in the union.
"Reading Eye" Dealer Training
A four-day training course in eye-
movement photography, as used in read-
ing diagnostic procedures, was held un-
der the sponsorship of Stanford E. Taylor,
president of Educational Developmental
Laboratories, Huntington, N. Y. It was
attended by 44 audiovisual dealers or
dealer salesmen, including some of the
best known AV sales consultants among
the NAVA membership. The camera
finds its principal use among audiovisual
and reading specialists, industry directors
and school and industrial psychologists.
Audiovisual in Use
by Podiatrists
Audiovisual dealers have just received
an assist to their services and prospects
for sales to podiatrists and chiropodists,
in the publication of a catalog of audio-
visual materials by the American Podi-
atry Association, 3301 16th St., N.W.,
Washington, DC. The catalog lists 15
professionally approved 15mm films, 4
slide lectures with taped commentary,
10 taped lectures, 30 display photo-
graphs, 5 exhibits, 7 radio scripts and
over 1,000 slides. Marvin W. Shapiro,
D.S.C., is chairman and M.M. Greenfield,
D.S.C., is secretary of the Audio-Visual
Council of the Association.
Those "Old" Victor Projectors
The quest for the ten oldest Victor
Animatograph projectors still in school
service is bringing an amazing response,
according to Hy Schwartz, Victor presi-
dent. From all over the world come
owner reports of pre-war Victors still
giving dependable week-in and week-
out service. The furthest thus far re-
ported is owned by Mr. C. D. Naidu, of
Coimbatore, India. Anyone possessing an
early Victor sound-on-film projector still
in operating condition is invited to send
its serial number and description to Vic-
tor Animatograph Corporation, Plainville,
Connecticut, U.S.A. The ten oldest, as
determined by manufacturing records,
will be exchanged for new Victor As-
sembly 10 models at absolutely no cost.
The offer expires December 31, 1958.
Appointments and
Promotions
John M. Leslie, Jr., has been appointed
general manager of Orradio Industries,
Inc. Formerly with the Ampex Corpora-
tion, where he was manager of engineer-
ing in the Professional Products Division,
Mr. Leslie is a member of the Institute
of Radio Engineers, Society of Motion Pic-
ture and Television Engineers, Audio En-
gineering Society and the American Man-
agement Association.
Transfilm announces a seven-fold in-
crease in production activity compared
with last June. Senior editors Philip
Larschan and Michael Calamari have been
promoted to staff producer and super-
vision editor respectively. The animation
department has been increased by nine
artists and the slidefilm division by an-
other production man.
Mr. George Johnson accepts screen on
behalf of Tulane University from engi-
neer Bob Bishop and audiovisual dealer
Frank Didier.
Giant Screen for Tulane
A 40-foot wide Radiant screen, re-
cently installed in the Tulane University
Auditorium by Delta Visual Service, is
reportedly the largest non-theatrical
screen in the south. Any challengers?
Stainless steel aircraft control cable,
4,000 lb. test, was used throughout in
mounting.
EBF "Bonus" Ends
The "increased cost of goods and serv-
ices" impels the withdrawal by Encyclo-
paedia Britannica Films of the bonus plan
outlined in EBF Catalog No. 30. Orders
placed prior to Jan. I, 1958 will be hon-
ored under the bonus offer. A 25 per
cent discount continues on new versions
where the earlier edition is turned in;
the same reduction applies on replace-
ment of severely damaged prints. Where
cost of repair of a damaged print comes
to less than that of a complete replace-
ment the charge will be the regular re-
placement footage price.
DIRECTORY OF SOURCES FOR MATERIALS
LISTED ON PAGES 589-596
ABS — American Bible Society, Audio Visual
Dept., 440 Fourth Ave., New York 16, N. Y.
ANSCO, Binghampton, N. Y.
ARGUS CAMERAS, Division of Sylvania Elec-
tric Products, Inc., Ann Arbor, Mich.
ASSN. ASSOCIATION Films Inc., 347 Madison
Ave., New York 17.
BASIC Skill Films, 1355 Inverness Drive, Pasa-
dena 3, Calif.
BFC: Broadcasting and Film Commission, Na-
tional Council of the Churches of Christ in
the U.S.A., 220 Fifth Avenue, New York 1 .
BRETHREN — Church of the Brethren, Audio-
Visual Education Dept., General Offfces,
Elgin, III.
BROADMAN Press, 127 Ninth Ave., N., Nash-
ville 3.
CAMPBELL, Charles E. Campbell, 3621 Grand
Ave., Des Moines, Iowa.
CEC — Camera Equipment Co. Inc., 315 W.
43 St., New York 36.
CENTRAL Scientific Equipment Co., 1700 W.
Irving Park Blvd., Chicago, III.
CEP: Christian Education Press, 1505 Race St.,
Philadelphia 7.
CHANCEL Co., 1637 Spruce St., Philadelphia
3, Pa.
CHARTPAK, Inc., Leeds, Mass.
CONGR — Congregational Christian Missions
Council, 287 Fourth Ave., New York 10.
CONTEMPORARY Films Inc., 13 E. 37 St.,
New York 16.
COTTON — National Cotton Council, POB 9905,
Memphis 1 2, Tenn.
CROP — Christian Rural Overseas Program, Elk-
hart, Ind.
CWS — Church World Service, National Council
of Churches of Christ, 215 Fourth Ave.,
New York 3, N. Y.
DENOYtR-Geppert Co., 5235 Ravenswood Ave.,
Chicago 40.
DISCIPLES of Christ (United Christian Mis-
sionary Society), 222 S. Downey, Indian-
apolis 7, Ind.
DYNAMIC Films, Inc., 11 2 W. 89th St., New
York 24, N. Y.
EBF: Encyclopaedia Britannica Films Inc., 1150
Wilmette Ave., Wilmette, III.
EDREC — Educational Dance Recordings, Inc.,
POB 6062, Bridgeport, Conn.
EK: Eastman Kodak Co., Audio-Visual Service,
Rochester 4, N. Y.
ELGEET Optical Co., Rochester, N. Y.
ENRICHMENT Teaching Materials, 246 Fifth
Ave., New York I .
EPISCOPAL — Audio-Visual Department, The
Episcopal Church, 281 Fourth Ave., New
York 10, N. Y.
ERCH — Evangelical & Reformed Church, 1505
Race St., Philadelphia 2, Pa.
E&RG: Educational & Recreational Guides Inc.,
10 Brainerd Rd., Summit, N. J.
ERS — Educational Record Sales, 153 Chambers
St., New York 7, N. Y.
FAMILY Films Inc., 5823 Santa Monica Blvd.,
Hollywood 38.
FH: Filmstrip House, 347 Madison Ave., New
York 17.
FON— Films of the Nations, 62 W. 45th St.,
New York 19, N. Y.
EdScreen & AV Guide — November, 1958
597
FRIENDSHIP Press, 257 Fourth Ave., New
York 10.
GE-SPEC — General Electric Company, Special
Electrical Components Dept., West Genessee
St., Auburn, N. Y.
6JP — Grover-Jennings Productions, 2765 For-
est Glen Trail, Decrfield, III.
GOSFILMS — Gospel Films, Inc., Box 455, Mus-
kegon, Mich.
GSEC — General Scientific Equipment Co., 7516
Limekiln Pike, Philadelphia 50, Pa.
IFB: International Film Bureau Inc., 57 E.
Jackson Blvd., Chicago 4.
IFF: International Film Foundation, 270 Park
Ave., New York 1 7.
INTERAD — International Radio & Electronics
Corp., So. 17th & Mishawaka Rd., Box 123,
Route 4, Elkhart, Ind.
JAM Handy Organization, 2821 E. Grand Blvd.,
Detroit 1 1 .
KALIMAR, Inc., 1909 S. Kingshighway Blvd.,
St. Louis 10, Mo.
KLING Photo Corp., 257 Fourth Ave., New
York 10, N. Y.
KODAK — Eastman Kodak Co., Motion Picture
Div., Rochester, N. Y.
LUXOUT — Plastic Products, Inc., 19th & Frank-
lin Sts., Richmond, Va.
MASCO — Mark Simpson Manufacturing Co.,
32-28 Forty-ninth St., Long Island City 2,
New York.
METHODIST Publishing House, 201 Eighth
Ave. So., Nashville 2, Tenn.
MHFB — Mental Health Film Board, Film Serv-
ice Department, 13 East 57fh St., New York
16.
MODERN Talking Picture Service, Inc., 3 E.
54 St., New York 22.
MODERN ENTERPRISES, Box 455, Van Nuys,
Calif.
MOREHOUSE Associates, Inc., 516 Fifth Ave.,
New York 36, N. Y.
NCE — National Cine Equipment, Inc., 209 W.
48 St., New York 36, N. Y.
NWU — Northwestern University, Film Library,
Speech Annex I, Evanston, III.
ORRADIO Industries Inc., Shamrock Circle,
Opelika, Ala.
POLAROID Corporation, Cambridge 39, Mass.
PRENTICE-HALL. Inc., Educational Book Div.,
Englewood Cliffs, N, J.
RCA Audio-Visual and Theatre Equipment
Sales, Camden, N. J,
REALIST, Inc., 2051 N. 19th St., Milwaukee
5, Wise.
REVERE Camera Co., 320 E. 21st St., Chicago
16.
SCOPUS-BROCKWAY, Inc., 404 Fourth Ave
New York, N. Y.
S.O.S. Cinema Supply Corp., 602 W. 52nd St.,
New York 19, N. Y.
SPEEDRY Products POB 97, Richmond Hill
Jamaica 18, N. Y.
SPOKEN WORD. The, 10 E. 39th St., New
York 16, N. Y.
STANDARD CAMERA Corp., 319 Fifth Ave.,
New York 16.
STROMBERG-CARLSON, Rochester 3, New
York.
TECHNICOLOR, 533 W. 57th St., New York
19, N. Y. Mr. Fenno Jacobs.
TRFC — Television, Radio and Film Commission,
655 W. 35th St. (University Park), Los An-
geles 7, Calif.
TVEC — Television Equipment Co., 161 E. Grand
Ave., Chicago II, III.
UN — United Nations, U. S. Committee, New
York City.
USDA: U. S. Dept. of Agriculture, Motion Pic-
ture Section, Washington 25.
UWF: United World Films, 1445 Park Ave
New York 29.
VEC: Visual Education Consultants Inc., 2066
Helena St., Madison 4, Wis.
WILSON, H. W., Co., 950 University Avenue,
New York 52.
WOLLENSAK Optical Co., 320 E. 21 St, Chi-
cago 16.
WORLD WIDE Pictures, Box 1055, Sherman
Oaks, Calif.
YMCA World Service, 291 Broadway, New
York 7, N. Y.
ADVERTISED IN THIS ISSUE
( 2
t 3
( 4
( 5
( 6
< 7
< 8
( 9
110
(11
112
(13
(14
(15
(16
(17
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(19
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122
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(26
127
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Advance Furnace Co., The — Optivox
portable easel; Pixmobiie projection table,
page 595
Allied Radio — everything in electronics,
page 582
American Bible Society — films, film-
strips, slides, posters, page 586
American Optical Company — AO Spen-
cer opaque projector, page 575
Arlington Aluminum Co. — portable pres-
entation easel, page 592
Audio Device^, Inc. — Audiotape record-
ing tape, page 583
Audiofile — library of recordings ap-
praisal service, page 582
Audio-Master Corp. — record and tran-
scription players, page 582
Bailey Films, Inc. — "Flannel Boards and
How to Use Them," "Bulletin Boards —
An Effective Teaching Device," films,
page 580
Beseler Co., Charles — Vu-Graph over-
head projector, page 574
Brandon Films, Inc. — children's films,
page 594
Burke & James, Inc. — modified B&H
35mm camera, page 592
Califone Corp. — phonographs, players,
sound systems, page 582
Cassyd, Syd — Shakespearean film library,
page 590
Churchill-Wexler Productions — educa-
tional films, page 579
Colburn Laboratory, George W. — service
to producers of motion pictures, slides,
slidefilms, page 587
Compco Corp, — professional reels and
cans, page 585
Contemporary Films — "The Lady from
Philadelphia," film, page 592
Coronet Films — "The Sun and How It
Affects Us" and other films, page 553
Da-Lite Screen Co. — Videomaster pro-
jection screens, page 573
Delta Film Productions, Inc. — "Exploring
by Satellite," film, page 580
Distributor's Group, Inc., The — FilMagrc
Pylon, automatic silicone lubrication for
tapes and films, page 590
Dowling Pictures, Pat — "Life in Nor-
way," film, page 579
DuKane Corp. — Recordmaster "discus-
sional control," page 587
Eastman Kodak Co. — 16mm Pageant
projector, page 559
Educational & Recreational Guides, Inc.
— photoplay filmstrips and study guides,
page 588
Fiberbilt Case Co. — film shipping cases,
page 590
Film Associates — "Art and You," "The
Goose and the Gander," films, page 578
(29
130
(31
(32
(33
(34
(35
(36
(37
(38
(41
(43
(44
(45
(46
(4?
(48
(49
(50
(51
(52
(53
(54
(55
Films of the Nations — films; "The Fu-
ture Is Now," page 579; "Aqua Babes,"
page 592
Fisher Mfg. Co. — Ethyloid film cement,
page 586
Genarco, Inc. — model 6800 electric
slide changer, page 590
Graflex — SVE School Master and Ampro
Super Stylist projectors, page 551
Grover-Jennings Productions, Inc. — "The
Christmas Deer," film, page 586
Harwald Co., The — Movie-Mite, 16mm
sound projector, page 579
Hunter-Douglas Aluminum Co. — Flex-
alum A-V blinds, page 557
Indiana University — NET film service,
page 592
Jam Handy Organization — "Australia,
Indonesia and the Philippines," filmstrips,
page 552
Keystone View Co. — supplementary tests,
page 593
Levolor Lorentzen Co. —
blinds, page 550
Levolor A-V
Family Shelter"
— 16mm sound
Long Filmslide Service — '
series, page 574
National Cinema Service
supplies, page 594
Newcomb Audio Products Co. — class-
room record players and radios, page 581
Peerless Film Processing Co. — film re-
conditioning, page 585
Phase Films-
page 578
ducational biological films.
Radiant Lenticular
Radiant Mfg. Co
screens, page 555
Radic-Mat Slide Co. — slide mats, page
574
'i< '^id Film Technique — film rejuvena-
tion, cage 594
Sylvan:.- Electric Products — Blue Top
projection lamps, page 591
Technical Services, Inc. — Teclite sound
projector, page 577
Transpro Technique — kit for making
transparencies, page 5VS
Unusual Films — "Macbeth," film, page
578
Vacuumate Corp. — film protective proc-
ess, page 586
Victor Animategraph — 1600 Are 16mm
projector, back cover
Visual Sciences — educational filmstrips,
page 574
Webster Electric — Ekotape 320 recorder-
reproducer, page 560
(55A1 Florman & Babb — Magic Mylar Splic-
ing tape, page 596
(55BI Landers, Bertha — 16mm film evalua-
tion«, page 591
BOOKLET REQUEST COUPON
To EdSCREEN & AVCUIDE, 2000 Lincoln Park West BIdg., Chicago 14, III.
Send me booklets offered by the following advertisers in this November issue.
The numbers of the advertisers are listed as follows:
NAME ( print )-
ADDRESS
598
EdScreen & AV Guide — November, 1958
TRADE DIRECTORY FOR THE AUDIO -VISUAL FIELD
KEY: (P) — producers, importers. (M) — manufacturers. (D) — dealers, distributors, film rental libraries, projection services.
Where o primary source also offers direct rental services, the double symbol (PDI appears.
FILMS
FILMSTRIPS
Association Films, Inc. (PD)
Headquarters:
347 Modison Ave.. N. Y, 17, N. Y
Regional Libraries:
Broad at Elm, Ridgefield, N. ).
561 Hillgrove Ave., La Grange, III.
799 Stevenson St., Son Froncisco, Col.
1108 Jocltson St. Dollas 2, Tex.
Australian News and Information Bureau (PD)
636 Fifth Ave., New York 20, N. Y.
Bailey Films Inc. <PD)
6509 De Longpre Ave., Hollywood 28, Col.
Bray Studios, Inc. (PDI
729 Seventh Ave., New York 19, N. Y.
Broadman Films (PD)
127 Ninth Ave., North, Nashville 3, Tenn.
Business Education Films (PD)
4607 16th Ave., Brooklyn 19, N. Y.
Coronet Instructional Films (P)
Coronet BIdg., Chicago 1, 111
Dowling — Pat Dowling Pictures (PD)
1056 S. Rohprt^on Blvd.. Los Angeles 35, Col
Family Films, Inc. (PD)
5823 Santa Monica Blvd., Hollywood 38, Calif.
Hollywood Film Enterprises Inc. (PD)
6060 Sunset Blvd., Hollywood 28, Calif.
Ideal Pictures, Inc. ID)
Home Office:
58 E. South Water St.. Chicogo I, 111.
Branch Exchanges:
2161 Shottucl' Ave., Berkeley 4, Col.
4336 W Sunset Blvd.. Los Angeles 29, Cal.
714 - 18th Street, Denver 2, Colo.
1331 N. Miomi, Miomi 32, Flo
52 Auburn Ave., N.E., Atlanta 3, Go.
58 E. South Water St., Chicago 1, III.
1108 Mich St.. Des Moines, la.
422 W. Liberty St., Louisville 2, Ky.
1303 Prytania Street, New Orleans 13, La.
102 W. 25th St., Baltimore 18, Md.
40 Melrese St., Boston 1 6, Mass.
13338 W. McNichols, Detroit 35, Mich.
1915 Chicago Ave., Minneapolis 4, Minn.
1402 Locust St., Konsas City 6, Mo.
3743 Gravois, St. Louis 16, Mo.
1558 Main St., Buffalo 9, N. Y.
233-9 W. 42nd St., New York 36. N. Y.
. 1810 E. 12th St., Cleveland 14, Ohio
West Penn BIdg., 114 Wood St., Pittsburgh,
Pa.
1201 S.W. Morrison, Portland, Ore.
18 So. Third St., Memphis 3. Tenn.
1205 Commerce St., Dallas, Tex.
54 Orpheum Ave., Salt Lake City, Utoh
219 E. Main St., Richmond 19, Va.
1370 S. Beretonia St., Honolulu, T.H.
International Film Bureau (PD)
57 E. lockson Blvd. Chicago 4, III.
Knowledge Builders (Classroom Films) (PD)
Visual Education Center BIdg.,
Floral Park, N. Y.
United World Films, Inc. (PD)
1445 Park Ave., New York 29, N. Y.
542 S. Deorciorn St., Chicago 5, Ml.
6610 Melrose Ave., Los Angeles 38, Cal.
287 Techwood Dr., NW, Atlanta, Go.
2227 Bryon St., Dallas, Tex.
5023 N. E. Sondy Blvd., Portland 13, Ore.
1311 N. E Bov<ihore Dr., Miami. Flo.
PRODUCTION EQUIPMENT
For informalion about- Trade Directory
advertising rates, write EDUCA-
TIONAL SCREEN & AUDIO-VISUAL
GUIDE, 2000 Lincoln Park West
BIdg., Chicago 14, III.
Children's Reoding Service
1078 St. John's Ploce, Brooklyn 13, N. Y.
Family Filmstrips, Inc. (PD)
5823 Santa Monica Blvd., Hollywood 38, Calif.
Filmack Studios
1329 South Wabash, Chicogo 5, III.
630 Ninth Avenue, New York, N. Y.
Enrichment Materials Inc. (PD)
246 Fifth Ave., New York 1, N. Y.
Society for Visual Educotion (PD'
1345 D'versev Parkway, Chicago 14
Teaching Aids Service, Inc. (PD)
Lowell Ave. & Cherry Lane, Floral Park, N.Y.
31 Union Square West, New York 3
Visual Education Consultants, Inc. (PD)
VEC Weekly News Filmstrips,
2066 Helena St., Madison, Wis.
FILMSTRIP, SLIDE & OPAOUE PROJECTORS
Graf lex. Inc. (Ml
(SVE Equipment)
Rochester 3, New York
VIewlex, Incorporated (M)
35-01 Queens Blvd., Long Island City, N. Y.
ELECTRONIC TRAINING KITS
Allied Radio Corporation (MD)
100 N. Western Ave., Chicago 80, 111.
GLOBES — Geographical
Denoyer-Geppert Company (PD)
5235 Ravenswood Ave., Chicago 40, Ml.
BIOLOGICAL MODELS & CHARTS
Denoyer-Geppert Company
5235 Ravenswood Ave., Chicago 40, 111.
LABORATORY SERVICES
Capital Film Service
224 Abbott Road, East Lansing, Mich.
24-hour service on black-and-white and Ansco
Geo. W. Colburn, Inc.
164 N. Wacker Drive, Chicago 6, 111.
Hollywood Film Enterprises Inc.
6060 Sunset Blvd., Hollywood 28, Calif.
MAPS — Geographical, Historical
Denoyer-Geppert Company
5235 Ravenswood Ave., Chicago 40, III.
MICROSCOPES 0 SLIDES
Denoyer-Geppert Company
5235 Ravenswood Ave., Chicago 40, III.
MOTION PICTURE PROIECTORS & SUPPLIES
Graflex, Inc. (M)
(Ampro Equipment)
Rochester 3, N. Y.
Bell b Howell Co. (M)
7117 McCormick Road, Chicago 45, 111.
Compco Corporation (M)
1800 N. Spaulding Ave., Chicago 47, III.
Eastman Kodak Company <MI
Rochester 4, New York
Victor Division, Kalart Co. (M)
Plainville, Conn,
Camera Equipment Co. (MDI
315 W. 43rd St., New York 36, N. Y.
Camera Mart (MO)
1845 Broodway, New York 23, N. Y.
Flarman O Bobb IMD)
68 W. 45th St., New York 36 N. Y.
S.O S. Cinema Supply Corp. (MDI
602 W. 52nd St., New York 19, N.Y.
6331 Hollywood Blvd.. Hollywood 28, Cal.
RECORDS
Children's Reading Service
1078 St. John's Place, Brooklyn 13, N.Y.
Enrichment Materials Inc.
246 Fifth Ave., New York 1, N. Y.
(PD)
RECORDERS — PLAYERS
Allied Radio Corporation (MD)
1(X) N. Western Ave., Chicago 80, III.
Groflex, Inc.
(Ampro Equipment)
Rochester 3, N. Y.
(M)
SCREENS
Radiant Monufacturinq Co.
8220 No. Austin Ave., Morton Grove, III.
SLIDES
Key: Kodaehromc 2x2. S'A x 4'/4 or larger
Filmack Studios (P-2 and 41
1329 South Wobosh, Chicago 5, III.
630 Ninth Avenue, New York, N. Y.
Kcvstone View Co.
Meodville, Pa.
(PD «•
SOUND SYSTEMS
Allied Radio Corporation IMD>
100 N. Western Ave., Chicago 80, III.
DuKane Corporation
bt. Chorles, Illinois
(M)
SOUND SLIDE PROIECTORS
DuKan* Corporation
St. Charles, Illinois
Local AV Dealers
Illinois
AMERICAN FILM REGISTRY
1018 S. WABASH AVE.
Chicago 5, 111.
New Jersey
L. KALTMAN & SON, INC.
287 Washington Street, Nework, N. J
Ohio
M. H. MARTIN COMPANY
1118 Lincoln Way E., Mossillon, Ohio
GEf MORE FOR YOOR PROJECIOR DOLIAR
VICTOR
If the high cost of 16mm arc projectors is forcing you to
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owe it to yourself to consider the Victor 1600 Arc. It
delivers a full 1600 lumens of light on the screen at 30
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1600 ARC
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Compare the Victor 1600 Arc side by side with .
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A DIVISION OF KALART
Producers of precision phiotographic and A-V equipment
PLAINVILLE, CONNECTICUT
I
State.
Dept. ES-3
A
EDUCATIONAL
i
& AUDIO-VISUAL GUIDE
DECEMBER, 1958 VOL. 37, NO. I2i?ec6?^
tJtC9 19S»
YEAR-END SUMMARIES
AND FORECASTS OF THE
FUTURE FROM AUDIOVISUAL
LEADERS AND AUTHORITIES
scene from "Christmas on Grandfather's Farm," a Coronet Film,
'?$
■•%•¥-
t^
^
m *
^
The recording tape industry introduces the new "double
play" tapes, made on Va-niil Mylar* polyester film base,
making available twice the normal length of tape on
any given reel size and effectively doubling the normal
playing time. Problem: The new tape Is "twice as
long," to be sure, but quite fragile, requiring special
are In handling.
%
The recording tape industry introduces the new "ten-
silized" or "fortified" double play tapes, now made on
a special type of reinforced Vi-mil Mylar* base that is
twice as resistant to stretching and breaking as the
1953 kind. ProAiem; The new tape is indeed "twice
as long and twice as strong" now (just as strong as
normal tape, in fact), but the price Is astronomical.
1958
Beginning November 1, 1958, all Irish "Double Play"
recording tape on the market will be of the reinforced,
1957 kind— but at the moderate price of the older,
19SS kind. Bnd of Problem : m% latest Irish
"Double Play" tape has the length (2400 feet on a
I standard 7-inch reel), it has the strength (6 lbs. ten-
sile force)— and you can afford It!
Mtk
*'/
"^ £
recording tapesl
are made by the exclusive FERRO-SHEEN* process!
and are available wherever quality tape Is sold.)
I manufactured by ORRADIO INDUSTRIES, Inc., Opelika.Alabama.U.S.A.
Export: Morhan Exporting Corp., New York, N.Y.
EDUCATIONAL
SCREEr
Founded
in 1922
by
Nelson L. Greene
& AUDIO-VISUAL GUIDE
December, 1958 Volume 37, Number 12, Whole Number 370
IN THIS ISSUE
C^aitoriat
608 LEADERSHIP AND READERSHIP
610 A YEAR FOR DECISIONS— Seerley Reid
612 THE YEAR OF THE LAW— P. H. Jaffarian
614 EDUCATIONAL TELEVISION— 1958— Ralph Steetle
616 DAVI AND EDUCATIONAL DEVELOPMENTS IN 1958-59— Anna L.
Hyer
618 THE ROLE OF THE NAEB— Harry J. Skornia
620 EFLA— WHAT IS IT? WHAT HAS IT DONE? WHERE IS IT GOING?
— Emily S, Jones
622 AN ANNIVERSARY FOR TFC— Stanley Mcintosh
623 UNIVERSITY FILM PRODUCERS: PAST — PRESENT — FUTURE —
Luella Snyder
624 AV IN CHRISTIAN EDUCATION — Alva I. Cox, Jr.
JueparlmenlA
604 ON THE SCREEN
606 HAVE YOU HEARD? — News About People, Organizations Events
628 CHURCH DEPARTMENT— William S. Hockman
632 SOUND ADVICE — About Audio Materials and Equipment —
Max U. Bildersee
634 USEFUL FILMSTRI PS— Irene F. Cypher
636 EVALUATION OF NEW FILMS— Carolyn Guss
638 AUDIOVISUAL TRADE REVIEW
646 NEWS IN THE TRADE
\Jlher Zreali
eatures
647 HELPFUL BOOKS
648 ANNUAL INDEX OF ARTICLES, EDITORIALS AND REVIEWS
650 INDEX TO ADVERTISERS
Inside Back Cover — Trade Directory for the Audiovisual Field
iducational
Ikess
ssoci ation
OF
■ERICA
VISUAJCfA
.^lil
BUSINESS & EDITORIAL ADDRESS: EDUCATIONAL SCREEN & AUDIO-VISUAL GUIDE,
2000 Lincoln Pork West BIdg., Chicogo 14, Illinois. Contents indexed in the Wilson Educo-
tionol Index. For microfilm volumes, write University Microfilms, Ann Arbor, Michigon.
SUBSCRIPTION PRICE (U.S. currency or equivalent): Domestic — $4 one year, $6.50 two
years, $8 three years. Canadian and Pan-American — 50 cents extro per year. Other for-
eign— $1 extra per year. Single copy — 45 cents. Special August Blue Book issue — $1.00.
CHANGE OF ADDRESS should be sent immediately to insure uninterrupted delivery of
your mogazine. Allow five weeks for change to become effective.
EDUCATIONAL SCREEN & AUDIO-VISUAL GUIDE is published monthly by Educational
Screen, Inc. Publication office, Barrington, Illinois; Business and Editorial Office, 2000
Lincoln Park West BIdg., Chicago 14, Illinois. Printed in the U.S.A. Re-entered as
second-class matter October, 1953 at the post office at Barrington, Illinois, under the
Act of March 3, 1879.
ENTIRE ISSUE COPYRIGHT 1958 BY THE EDUCATIONAL SCREEN, INC.
LIGHT CONTROL TO SUIT ANY PROJECTOR OR SUBJECT
Only a Venetian blind built specifically for audio-visual
purposes can give you perfect light control at all levels.
Levolor Audio- Visual Blinds are in use in thousands of schools
and universities for audio-visual purposes. They enable the
instructor to change the ambient light to suit any projector,
subject, or student activity.
Write for Levolor's invaluable
survey reporf'How Dark
Should Audio-Visual Rooms
Be?" No charge or obligation.
Write to Audio-Visual Dept.,
Levolor Lorentzen, Inc., 720
Monroe St., Hoboken, N. J.
*"»((
*<>o«i,
•t
Be sure to specify
The Scientifically Developed Audio-Visual Blind
COPYRIGHT: LEVOLOR LORENTZEN. INC.
EdScreen & AV Guide — December, 1958
603
It's d^jpfc for the Best in
SLIDE BINDING MATERIALS
^g0m%. MOUNTS FOR
^diSl^ 2X2 READYMOUNTS
Employs one-piKC
aluminum frame and
ultra-thin micro glass
for mounting
transparencies in
Eastman standard
Readymounts. Films
are not removed from
Readymounts. Sandwiched between the glass
sheets, Readymounts are simply inserted into
aluminum frame, and frame end folded over
-and slide is finished. Frame (s standard size and tliichness-lits any
pfojector or viewer.
No. 20 (20 frames and 40 jjass) Per Box $2J»
No. 202 (100 frames and 2O0 elass) Per Box (8JXI
jgSm%. 2X2 ALUMINUM FRAME
miliSi^ &35MM D.F. FOIL MASK
New double-fold
aluminum mask and
one-piece 2x2 frame is
designed to meet most
exacting demands of
color film users wt)o
desire ease of assembly
and all possible protection
against Newton Rings, film t)uckling, moisture,
fungus, etc.
All metal and glass attracts utmost minimum of
moisture-the real cause of steaming and
fogging of slides.
Per Box
No. 350 (20 frames. 20 masks and 40 slass) ..... .$2iN)
N0.135-D (100 frames, 100 masks and 200 glass)... $8J)0
. 2 X 2 FRAME AND MASK FOR
SUPER-SLIDE & 127 COLOR FILM
New aluminum foil
mask accommodates
either Super-Slide
films cut down
from 2Vi' square
films (Rollei si»), or
new 127 color
film. The ZV*'
square film is merely cut to exact size of
doiAle fold mask, placed in folded mask
between glass, and inserted in familiar tmde ''
2x2 aluminum binder. The 127 film is slightly
smaller than folded mask, so film is merely
taped to one or two edges of mask before folding.
Per Box
lu («i^^^ frames. 20 masks 1 40 glass) .$2J)0
*•• '""t (100 frames. 100 masks 1 200 glass) . . . . $800
2% X 2% ALUMINUM FRAME &
2% X 2% ALUMINUM FOIL MASK
for 120 and 620
fttm used in
ever-popular reflex
cameras. This
binder offers a new
idea in binders
of this size by
providing aluminum |
foil double fold
mask to eliminate
direct contact of film and glass. It is designed
to meet (fie most exacting demands of color film
users who desire ease of assembly. This all
metal and glass binder provides utmost protection
against Newton Rings, film buckling, moisture, fungus, etc.
Per Box
No. 12 (12 frames, 12 masks, 24 glass ft data labels) . $1.75
No. 50 (50 frames,50 masks, 100 glass ft data labels) .$6.95
On the SCHEEH
This Month's Cover
Our cover, highly apiiropriate to
this festive season, is taken from the
Coronet fihn Christmas on Grand-
father's Farm. This picture recreates
rural America in tlie 18!)()\ thnnigh
a happy Christmas reunion on Grand-
father's farm, revealing the spiritual,
physical, economic and sociological
aspects of the period through a warm
and charming story. The two-reel.
1 6mm sound motion picture is avail-
able from Coronet Instructional Films,
65 East South Water Street. Chicago
1. Illinois.
In Store for January!
Heading a group of interesting
stories to initiate our thirty-eighth
year of publication is Dr. Don Wil-
liams' inspiring account of the Iranian
project of Syracuse University's Over-
seas Film Unit. In cooperation with
the United States Federal government
and the government of Iran, the Syra-
cuse Audio-Visual Center set out eight
years ago to make films designed for
Iranian audiences right on their na-
tive soil. It has succeeded in establish-
ing the educational motion picture
and other audiovisual materials in use
almost all over the country.
-Also on the list is an explanation
by Dr. Edwin Swineford of the ob-
stacles faced by many teachers in their
attempts to use audiovisuals. Other
features include helpful suggestions by
Edgar Parsons on the prevention of
embarrassing, costly equipment failures
and a how-to-do-it story demonstrating
a microphone hoist in use at San Jose
State College.
AV With Religious Emphasis
Scheduled for February
The February issue of Educational
Screen b Audio-Visual Guide will be
designed to further the use of audio-
visuals in church-sponsored groups and
to aid those engaged in this work in
the selection of materials, wise use of
budgets and other problems. Of course,
this is only an extension of what our
Church Department editor. Bill Hock-
man, ably strives to do in his columns
every month. For an overall national
view of the religious use of audio-
visuals, see the article ".\V in Chris-
tian Education" by .-\lva I. Cox, Jr., in
this issue.
Annual Index Expanded
1 lie index of articles, editorials and
reviews, an annual feature to be found
in the December issue, has been en-
larged this year to include brief sub-
ject descriptions of each feature article
and each of Paul Reed's editorials.
.■\lso. the subjects have been listed,
with the pages on which fall the ar-
ticles ]>ertaining to them. Please bear
in mind when using this index that
lliis publication is paged consecutively
throughout the year.
Our Apologies, Mr. Arthur!
Through an oversight, we neglected
to mention that the film from which
the November cover picture was taken,
"The History of the Cinema," is a
Georsr K. i-Jr^/jio— Brandon Films re-
lease.
-ES
EMDE PRODUCTS
2040 Stoner Avenue
Los Angeles 25. Calil.
EDUCATIONAL SCREEN & AVGUIDE
EDITORIAL STAFF
PAUL C. REED, Editor. ENID STEARN, Man-
aging Editor. WILLIAM S. HOCKMAN, Editor
for the Church Field. L. C. LARSON and
CAROLYN GUSS, Editors for Film Evaluations.
MAX U. BILDERSEE, Editor for the Audio
Field. PHILLIP LEWIS, Technical Editor. IRENE
F. CYPHER, editor for New Filnnstrips.
BUSINESS STAFF
H, S. GILLETTE, Publisher. MARIE C. GREENE,
WILLIAM LEWIN, Associate Publishers. JOSE-
PHINE H. KNIGHT, Business Manager. PAT-
RICK A. PHILIPPI, Circulotion Manager. WIL-
MA WIDDICOMBE, Advertising Production As-
sistant.
Advertising Representatives
WILLIAM LEWIN, 10 Broinerd Rood, Summit,
N. J. (Crestvicw 3-3042)
WILLIAM F. KRUSE, 2000 Lincoln Pork West
BIdg., Chicago 14, III. (Bittersweet 8-5313)
EDITORIAL ADVISORY BOARD
JAMES W. BROWN, School of Education, San
Jose State College, California
EDGAR DALE, Head, Curriculum Division, Bu-
reau of Educationol Research, Ohio State
University, Columbus
AMO DE BERNARDIS, Assistant Superintendent,
Portland, Oregon, Public Schools
MARGARET W. DIVIZIA, Supervisor in Charge,
Audio-Visual Education Section, Los An-
geles City Schools, Los Angeles, California
W. H.. DURR, Supervisor, Bureau of Teaching
Materials, State Board of Education, Rich-
mond, Virginia
CHARLES F. HOBAN, Project Big Ben, Univer-
sity of Pennsylvania, Philadelphia
EMILY S. JONES, Executive Secretary, Educa-
tional Film Library Association, New York
City
F. EDGAR LANE, Supervisor, Instructional
Materiols Department, Boord of Public In-
struction, Dode County, Florida
F. DEAN McCLUSKY, Professor of Educotion,
Head of Audio-Visuol Education, Univer-
sity Extension, University of Californio at
Los Angeles
SEERLEY REID, Chief, Visual Education Service,
U. S. Office of Education, Washington
CHARLES F. SCHULLER, Director, Audio-Visual
Center, Michigan State College, East Lan-
sing, Michigan
ERNEST TIEMANN, Director, Visual Instruction
Bureau, Associate Professor, Division of
Extension, The University of Texas, Austin
DON WHITE, Executive Vice President, Na-
tional Audio-Visual Association, Fairfax,
Virginia.
604
EdScreen & AV Guide — December, 1958
PHOTOPLAY FILMSTRIPS
Prepared by William Lewin, Ph.D.
Julius Caesar, set of 2 filmstrips in
black-and-white, presenting 97 scenes
in the M-C-M screen version of the
play. $6.00.
The Vikings — In full color, 47 frames,
based on the Kirk Douglas production.
$7.50.
Knights of the Round Table — A set of
two filnnstrips. Part One, 25 frames,
explains the background of the story,
its theme. Its significance as an early
attempt to organize a league of nations
and how the United Nations Security
Council is the Round Table of today.
Port Two, 28 frames, tells the colorful
story of the great legend, based on the
M-G-M photoplay. $7.50.
A Lesson in Mythology — Explains
Andromeda, the Minotaur, Iphigenia,
etc., based on M-G-M's The Living Idol.
25 frames, color. $7.50.
The Gloss Slipper — The charming fairy
tale of Cinderella, told in a new way,
based on the M-G-M photoplay. 36
frames in full color. $7.50
Alexander the Great — Biography of
the first man to conquer the civilized
world, bosed on the photoplay. Shows
Alexander's effort to unite Europe and
Asia, a task with which the U.N. is still
faced. 55 frames. $7.50.
Richard III — Based on Laurence Oliv-
ier's colorful screen version of Shake-
speare's famous play. 48 frames. $7.50
Romeo and Juliet — Shakespeare's great
love story Illustrated in color from the
J. Arthur Rank production filmed on
location in Verona and other Italian
cities. 44 frames. $7.50
EDUCATIONAL & RECREATIONAL GUIDES, Inc.
10 Brainerd Road, Summit, New Jersey
Adventures of Robinson Crusoe — In
full color, 50 frames, a clear pictorial
guide to the Defoe classic, based on
the United Artists screen version. $7.50
Columbus — Black-and-white, based on
the J. Arthur Rank production storring
Fredric March. 55 Frames. $3.50.
Hansel and Gretel — In full color, 42
frames, the highlights of the beloved
fairy tale as performed by the charm-
ing Kinemins of Michael Myerberg's
screen version, released by RKO Radio
Pictures. $7.50.
Greatest Show on Earth — In full color,
a lively pictorial guide to the circus,
based on Cecil B. DeMille's Technicolor
photoplay, which won the Academy
Award in 1953 as the best picture of
the year. 40 frames. $7.50
Ulysses — In full color, 64 frames, a
pictorial guide to the new Paramount
screen version of Homer's Odyssey, pro-
duced in Italy. An invaluable aid to the
study of the classic. $7.50.
EdScreen & AV Guide — December, 1 958
605
REFLECTIONS OF A PRODUCER
(WITH MINIMAL ADVERTISING)
We have all suffered for and from
the child actor in classroom films.
That's nothin)- to the trauma of the
film maker as, tranquilizer in pocket,
he starts to shoot the picture.
The children on whose slight shoul-
ders so many films rest are of two
varieties, pro and non-pro. If a pro-
ducer chooses the Scylla of the ordinary
professional child actor with the Movie
Mama who gestures secret little in-
structions, his picture often is as phony
as its human components.
But when the producer uses his own
or his friends' offspring, trouble again
awaits. We used to have a rule in
the days of the capital D Documentary
film that one didn't use a middle
class housewife to portray a poor store-
keeper, .^nd yet to make a teaching
point we bravely ask untrained chil-
dren to recreate situations manifestly
foreign to their experience. No won-
der so many of these films leave us
chilled.
During production we commit other
crimes. Just think. The child shows
up to make his first "movie" with
furry visions of glamour spurring his
eagerness. What is the exotic set? A
back yard. The crew? Four of his
father's friends. The exciting action?
He has to hold still while they focus,
walk from here to there three times for
]>ractice, then pretend that he's really
doing something just as he's lost inter-
est in doing it. And then between shots
there is absolutely nothing to do.
.Alas. Glamour always recedes as one
ajjproaches it.
W\ picture making isn't that tedious,
of course. We've just finished a film
with the least bored adors that ever
trod the boards. The plot required
that our two boys move a heavy crate
of (omic books from Jim's house to
Bobby's because Jim's father wouldn't
let him keep them. What an orgy be-
tween shots! 400 comic books! (Inci-
dentally the picture has a moral if un-
happy ending. Bobby's mother won't
let the comics in the house either.)
Kiiough. We have to get to the ad-
vertisement, so if you want to see
some unbored kids in an engaging
film on friction, you might let us
know. If you feel you can exist with-
out a film on friction, you might let
us know anyway. We have quite a
number of engaging films.
CHURCHILL-WEXLER
FILM PRODUCTIONS
MI N. Sewdid St. L.A. ,M, Calif.
News atout people, organizations, events
Have you heard?
EFLA to Spon.sor
American Film Festival
A new American Film Festival to
show the best films and filmstrips in
many fields will be held in New York
City from April 1 through 4, 1959. It
is expected to attract several hundred
entries in the educational, cultural,
religious, medical, and industrial
fields. Sound and silent filmstrips and
16mm films in 33 categories will be
screened and judged by panels of
film jurors selected on a nationwide
basis. Blue Ribbon Awards will be
presented to approximately 25 cate-
gory winners.
This festival is an expansion of
EFLA's long-established program of
film appraisal and evaluation. Al-
though more than 3600 films have
been rated by EFLA's evaluation proj-
ect, the Association has not previously
made awards. However, the lack of
any national nontheatrical film fes-
tival in the past two years has been
felt by both producers and users,
and many requests have been made
that EFLA conduct such a Festival.
Any nontheatrical films and film-
strips released in the United States
during the calendar years 1957 and
1958 will be eligible for awards in the
1959 F'estival. Entry blanks are avail-
able from Miss Emily Jones, Adminis-
trative Director of EFL.A, 250 West
57th Street, New York City 19, and
must be returned by midnight, Janu-
ary 20, 1959.
Pre-screening committees in various
parts of the country will select those
films to be shown at the American
Film Festival in New York in April.
.Awards will be made on April 3, and
the prize-winning films will be
screened on April 4. Following the
Festival, the award-winning films
will be shown at special screenings in
Chicago and Los .Angeles, and in sev-
eral other cities yet to be selected.
AV Helps the Handicapped
From the .American Foundation for
Overseas Blind comes a letter to Helen
Keller, counselor for international re-
lations, from a young blind boy. He
writes: " I send you a picture of me
reading a big braille book. I learned
how to read this year. Now I read my
favorite stories. By writing braille we
do arithmetitc on slates. We find
where other countries are on relief
maps and a globe. I am learning to
typewrite and play the recorder. . . .
I belong to the Pets Club and the
Gramophone Club too. We learn to
.swim every week. We take trips. Last
month we went to a circus. We went
to the stalls and felt the animals and
the clowns. The elephants were big."
The Foundation, supported entirely
by private individuals, is doing won-
derful work cstal)lishing schools all
over the world, supplying equipment,
publisliing braille and recorded books
and jjroviding many other services.
Harvey White Physics Course
in "Continental Classroom"
For the first time in the history of
television a full college course is being
offered to the general public on a
nationwide basis. Dr. Harvey E. White,
Professor of Physics at the University
of C;alifornia and consultant to the
Atomic Energy Commission, is con-
ducting a course stressing basic phys-
ical principles the first semester,
atomic and nuclear physics the second.
Called "Continental Classroom,"
the program is telecast every morning
from 6:30 to 7:00 (local time) by the
stations of the National Broadcasting
Company. It is sponsored by NBC,
the Ford Foundation, the American
Association of Colleges for Teacher
Education and the Fund for the .Ad-
vancement of Education. Over 300
colleges and universities are offering
credit courses through these telecasts;
they are being made available at no
cost. Aimed at high school science
teachers, they will provide college
credit to an estimated 15,000 — one-
fifth the total number of high school
science teachers in the country.
606
EdScreen & AV Guide — December, 1958
Calendar of Coming Events
Dec. 4-6 — New York State AV Coun-
cil, Hotel Syracuse, Syracuse, N. Y.
Dec. 13-16 — Visual Communication
Congress, Hotel Sherman, Chicago,
111.
Dec. 28-31— Speech .Association of
.America, .American Educational
Theatre Association and allied
groups, national convention, Con-
rad Hilton Hotel, Chicago, 111.
Jan. 22-24 -NAVA Midwinter Con-
ference, Jung Hotel, New Orleans,
La.
Feb. 14-19 — .A.AS.A national conven-
tion, Atlantic City, N. J.
Icl). 26-28 - Harwald Co. ainuial AV
Oacker Barrel, Evanston, 111.
Mar. 22-25 — California Association of
Secondary School Administrators,
Sacramento, Calif.
.Apr. 1-4 — American Film Festival,
New York City.
-Apr. 2-3 — Illinois .Audiovisual .Asso-
ciation, conference, Springfield, 111.
.Apr. 13-16 — DA VI annual convention,
Seattle, Wash.
Apr. 17-18 -NAVA Western confer-
ence, Olympic Hotel, Seattle, Wash.
.Apr. 29-30 — Columbus Film Festival,
7th annual. Fort Hayes Hotel, Co-
lumbus, Ohio.
May 4-8-SMPTE, 85th semi-annual
convention, Miami, Fla.
Sept. 29-Oct. 2 — Industrial Film and
,AV Exhibition, New York City.
Fall Meeting of lAVA
The Illinois .Audio-Visual Associa-
tion held its annual Fall meeting at
the Jamieson School and the Acres
Motel, Chicago, October 24, 25. High-
lights of the two-day program included
a completely visualized presentation
of the current status and problems of
ETV by Dr. Philip Lewis, Director of
the Bureau of Instructional Materials
of the Chicago Public Schools, and a
repeat of the Division of Visual Edu-
cation three - screen "extravaganza"
with narration by Dr. James Fitzwater.
A series of nine visualized "reports"
by a 6th grade class of children spe-
cially gifted in the language arts pro-
vided examples that most adult
teachers might well emulate. E. C.
Carrington, of the Allied Radio Cor-
])oration, provided an outstanding
demonstration of stereophonic sound.
Constitutional changes adopted at
the business meeting wiped out the
traditional differentiation between
"active" (academic) and "associate"
(commercial) membership and pro-
vided for one member of the seven-
man executive committee to be
elected "from the industrial or com-
mercial field." William F. Kruse was
elected in that capacity for a three-
year term. Elizabeth Bloss, Director
of .AV Instruction at the East .Aurora
Public Schools, was also chosen for a
full term and Orlin Trapp, assistant
principal of the Waukegan High
School, is to fill a two-year vacancy.
The committee is made up of three
members in public school work, two
from teacher training institutions, one
froin industry, and one at large.
The next spring meeting will be
held at Springfield April 2-3; and the
1959 Fall meeting will be at Moline,
(October 23-24.
Girl Scouts Reach Membership
Through Educational TV
The Girl .Scouts are the first youth
agency in the U. S. to reach members
through nationwide educational TV.
A ten-week series of programs, ".Ad-
venturing in the Hand .Arts," began
October 29 on the NBC-ETV circuit.
It is a cooperative endeavor of the
Scouts, the National Broadcasting
Company and the Educational Tele-
vision and Radio Center, Ann .Arbor.
Produced in NBC's New York studios,
the series is distributed "live" through
the Center.
.A team of researchers representing
the three cooperating organizations
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EdScreen & AV Guide — December, 1958
607
cJLeadefdnip
id
ant
iKeaderdki
f
v-««»
PaJ C. i^eJ
If there had been room on the cover, we might have labeled
this final issue ot EDUCATIONAL SCREENS thirty-seventh year
as the "Lct's-j3aiise-and-see-where-we-are-before-\ve-plunge-forwari.l-
issue." That's what we were thinking of when we invited the or-
ganizational leaders of the field to sunimarize progress and take
a forward look. We want this issue to give you perspective for
your own planning. We hope our author-leaders have here pro-
vided you with facts and opinions to encourage and inspire you
to take stock as you stride confidently forward with your own
1959 audiovisual plans.
We've taken stock too as we thumbed through the past eleven
issues, re-read some of the editorials, and re-viewed the articles,
columns, and advertising. Not only do these several hundred maga-
zine pages report and reflect what has been happening in the
audiovisual field during the year, but they also point directions,
stimulate ideas, and continually provide a challenge to move
forward. In a word, these pages provide leadership. .And we be-
lieve it is this leadership that provides readership.
This is one magazine, and tiie onlv magazine, in the audio-
visual field that attests to the world the facts of its readership. 1958
was the year that EDUCATIONAL SCREEN AND AUDIO-VIS-
UAL GUIDE earned its membership in the .Audit Bureau of Cir-
culations. It now has the right to display proudly the hallmark
of its achievement— the .A. H. C. symbol of its membership.
Membership in the .Audit Bureau of C:irculations usually is of
concern only to the business management of a magazine and to
the advertisers. This is understandable because a magazine like
this one is dependent upon its advertisers: and audiovisual adver-
tisers have to make sure that their important messages about the
equipment and materials of the field are getting through to the
audiovisual people who must know about them. .Advertisers know
that -A. B. C. membership is open only to those publications which
can qualify under the highest standards of circulation value-
standards that are recognized throughout the advertising industry.
We are proud that we have attained these standards.
This pride is an editor's pride as well as a pride of manage-
ment; and it should be a matter of reader concern just as it is
a basis for evaluation by advertisers. Our readers are uniquely
dependent upon our advertisers for their materials and equipment.
Our readers— and this fact is attested— are those who are concerned
with using audiovisual methods for communicating facts and ideas.
They are the ones who are communicating audiovisually and who
are responsible for audiovisual programs. Our readers must have
the audiovisual equipment and materials our advertisers produce
and sell. Our readers must know what is available for their use,
and our .A. B. C. membership shoidd residt in more of this essential
information being brought to them.
The -A. B. C. symbol also brings to our readershiiJ an assurance
that our leadership is likely to continue. In submitting this maga-
zine to the supervision and discipline of .A. B. C;. audits, the pub-
lisher, Hal Gillette, affirms openly that his primary obligation and
responsbility is to the readers of this magazine. He has said, in
effect, that readers are of prime importance and that the editors
nuist maintain every effort to continue to provide the readers with
what they want to read about audiovisual materials and equipment.
So as we move forward confidently into J959, you oin readers
can be assured that we the editors of THE audiovisual magazine
are going to continue and renew our efforts to provide the leader-
ship that produces the readership.
608
EdScreen & AV Guide — December, 1958
YOUR GUIDE TO THE NEW,
LOW-PRICED KODAK PAGEANT
16mm Sound Projector, Model AV-085
Not,
OfL/i
» «;- e •' ■ •
When you (alect a sound projector, demand mora than just a
machine for showing movies. Use as your standard the new
Kodak Pageant, Model AV-085, at just $439.*
1. Easy setups — No muss or fuss for you (or your students).
Film path is printed on projector. Reel arms fold into place;
drive belts are permanently attached. You're sure every
show will be off to a good start.
2. Image brightness— Don't settle for washed-out pictures,
even in hard-to-darken rooms. Get the sparkle and details
that the Pageant's Super-40 Shutter provides— 40% more
light than an ordinary shutter at sound speed.
3. Full range sound— A speaker must be baffled to make the
low tones fully audible throughout the room. The Pageant's
NEW, compact 1 1 x 6-inch oval is baffled in an attractive
case that forms the cover for your projector.
4. Permanent lubrication— The most common cause of pro-
jector failures is improper oiling. You never have this dif-
ficulty with a lubricated-for-life Pageant. It's always ready
to go when you are!
5. Rugged and compact — Printed circuits in the new 8-watt
amplifier are rugged, help make this unit compact and easy
to service. You can easily move it from room to room, set up
to show almost anywhere.
6. Fidelity control —This feature is important because a sound
track can be on either side of a film. Only with a focusing
control like the one on the new Pageant can you get the
optimum sound, no matter which side the track is on.
7. Protection against wear— The pulldown claw moves the
film 28,800 times during a single showing of a 20-minute
movie. A tungsten carbide tooth on the new Pageant makes
this part virtually wearproof.
8. Grounded power cord— New 3-wire cord (complete with
adapter for 2-wire outlets) meets electrical codes in all
locales.
This exceptionally fine projector is
only $439. Ask a nearby Kodak Audio-
Visual Dealer to demonstrate the AV-
085. Or, write for new Pageant book-
let giving all the facts.
*List price subject to change withoitt notice.
Kodak
EASTMAN KODAK COMPANY, Dept. 8-V, Rochester 4, N. Y.
EdScreen & AV Guide — December, 1958
609
A YEAR
^Jta^L^^
Chief, Visual Education Service,
U. S. Office of Education,
Washington, D. C.
WHERE are we? Where have we been? Where
arc we going? These are the questions I
fate in attempting an audiovisual review of
1958 and preview of 1959. They are not easy
questions to answer and I am tempted to para-
phrase the title of a recent best-seller*: Where
are we? HERE. Where have we been? THERE.
Where are we going? SOMEWHERE.
Statistically, the three questions simply can-
not be answered. We have no national quantita-
tive data collected at regular time intervals
over past years which would provide an index
of changes and a base for forecasts. We know
the number of dairy cows on U. S. farms everv
year for the past 25 years (20.510,000 in 1958)
but do not know the number of 16mm film
projectors in use in schools and colleges for any
year. We measure the change in consimier prices
every month but we have no index measuring
the status and growth in audiovisual education.
This state of ignorance disturbs me greatly, as
I indicated in a paper delivered to the Research
Committee of DA VI at its convention last spring.
Perhaps a remedy can be evoked from the Na-
tional Defense Education Act of 1958. More of
this idea later.
Maybe it is best that statistical answers can-
not be made to the three questions I have posed.
Valuable as numerical data are, they frequently
do tend to constrict imagination and thinking.
At any rate, practically, I must rely on observa-
tions and insights— and perhaps even astrologic
hunches.
1958 has been an extraordinary year for audio-
visual education— a year of challenge, of co-
operative effort, of genuine accomplishinent.
The educational values of audiovisual mate-
rials are now recognized both explicitly and
implicitly in Public Law 85-864 of the United
States of America, more popularly known as
the National Defense Education Act of 1958,
now inevitably abbreviated to "864" or "NDE.\."
There is no need here to recite the audio-
visual provisions in this Act. They are nimier-
ous, ranging from grants to states for the pur-
chase of audiovisual materials and equipment
to the training of teachers in the use of W
instructional materials to research and experi-
mentation in the potentialities of new educa-
tional media. Paul Reed has ably called them
•Smith, Robert I'aiil, Where Did You Go? OCT. ]yiint
Did You Do? NOTHING.
610
EdScreen & AV Guide
December, 1958
FOR DECISIONS!
to the attention of SCREEN readers in his
September and October editorials. The National
Audiovisual Association has summari/ed their
highlights in its new and attractive booklet.
"AV-864." And, oi course, many of yon have
read and studied the ,\ct in its complex entirety
(and probably now amen the observation, "We
.shoidd have lived in this house for a year before
we built it!").
There has been a tendency to compute the
values of NDEA in terms of dollars which will
be available for audiovisual equipment and
materials and projects. There is nothing wrong
with this approach, of coinse, and it is perfectly
imderstandable that organizations such as NAVA
and NAEB shoidd give this information to their
members. But there is a danger, 1 believe, in
over-emphasizing this featme and implying, in-
tentionally or innocently, that NDEA is a give-
away program. Far too many of the proposals
and requests so far made to the U. S. Office of
Education are of this nature. Some, believe me,
arc imbelievable.
Rather than assess the values of NDEA in
terms of dollars and increases in the nimiber of
items of audiovisual equipment and materials,
I should like to turn to the other side of the
coin and appraise audiovisual education in
terms of the influences of NDEA. They are
many; some are obvious, some are not. But they
ilo need thoughtful consideration fimi' for they
are going to force us to make decisions in 1959.
And these decisions may well decide the future
of AV in education.
First, let's go back to my comments concern-
ing the lack of AV statistics, the need for an
index or indexes of change in audiovisual educa-
tion, and the possibility of achieving the neces-
sary data through NDEA. Title Vlf of the Act
provides that the U. S. Commissioner of Educa-
tion "sliall prepare and publish an annual re-
port setting forth . . . developments in the
utilization and adaptation of media of commu-
nication for educational pin]joses." To prepare
such reports the I'. S. Office of Education will
undoubtedly need to collect statistical data to
serve as bases for the identification and assess-
ment of such developments, and such data may
very well serve, individually or in aggregate, to
compile an index or indexes of audiovisual
status and growth.
What are the components of such basic data?
We can list a hundred different items, perhaps
a thousand. Which ones are the most valid in-
dictators of AV status and growth, the most relia-
ble from year to year, the most sensitive to the
recording of changes? These are questions you
and I must answer. They are our decisions for
1959!
A second example of NDEA's influence on
audiovisual education— a most important one
immediately and probably forevermore— lies in
Title III which provides that any state wishing
to receive payments from the $70,000,000 authoi-
ized annually for strengthening science, mathe-
matics, and modern foreign language instruction
must establish standards for audiovisual and
other equipment to be purchased with such
fluids. The precise nature of these standards is
left to the individual state departments of edu-
cation except that such standards must be ap-
proved by the U. S. Commissioner of Education.
A USOE survey a year or so ago revealed that
47 states had no published standards for audio-
visual equipment to be used in schools. So we
shall have to start from the beginning. What
are the ingredients of such standards? Tenta-
tively, USOE is saying that they must be such
as to require that the equipment (and mate-
rials used therewith) be suitable for science,
mathematics, and foreign language instruction,
that they be appropriate for a specific level or
levels of instruction in elementary and secondary
schools, that quantity be determined in terms of
realistic needs, and that quality be a determin-
ant. So far, so good. But the specific application
of such guidelines really raises problems. How
many filmstrip projectors are needed in a 500-
pupil elementary school for improving the teach-
ing of arithmetic? What are the differences in
specifications for microscopes to be used in 7th-
grade general science classes and in 12th-grade
advanced biology? What engineering and per-
formance standards can be used to differentiate
between and among the models of different
manufacturers? Again, these questions have no
easy answers and decisions must be made in
1959!
There are many, many similar questions in
NDEA— of definitions, emphases, interpretations,
priorities, evaluation. Many of them will arise
in the day-to-day operation of its various pro-
visions. The extent to which we exhibit imagin.i-
tion and wisdom in finding answers and reach-
ing solutions will have profound influence upon
the growth toward maturity of audiovisual edu-
cation. The past is prologue. 1959 is a year for
decisions!
EdScreen & AV Guide — December, 1958
611
THE Chinese have a most inter-
esting custom of naming each
year in a distinctive fashion.
Surely, if anyone in the audiovisual
field were to name this past year,
it would have to be as "The Year
of The Law" — and most everyone
in the audiovisual field would
know It'll ich law.
The National Defense Educa-
tion Act is without doubt the most
outstanding develo]jment for the
AV world during the past twelve
months, on at least two counts: it
marks a conniiitment by the Con-
gress of the United States to the
immediate application of more
modern teaching tools; and it pro-
viiies substantial funds to further
research for new ideas, new ways,
and new instruments through
which to build still better instruc-
tion on the firm foundation of
soimd sensory experiences.
The National Aiulio-Visual Asso-
ciation is proud to have had a part
in shaping this legislation, along
with other professional groups.
This is probably the single most
significant activity of NAVA dur-
ing the ])ast year, just as our con-
tinuing effort to aid in building
effective state plans for partici])a-
tion luider the Act, with audio-
visuals well integrated in each
plan, is probably the single most
significant activity we can under-
take for the field in the coming
months.
'I"he first step in this program to
aid in establishing effective state
])lans has already been taken, with
the provision of accurate and im-
mediate information on the Act
and its interpretation to a great
many persons in education gen-
erally, and in audiovisual work spe-
cifically. An illustrated 16-page
booklet, titled AV-S64, has been
produced, and more than 55,000
copies have already been printed.
Single copies are free to educators
for the asking, from our Fairfax,
Virginia headquarters or yoiu-
nearest NAVA dealer. As new in-
terpretations are added to the
law, we will publish bulletins on
them.
The second step in this program
is the action of the Association's
Board of Directors just taken in
making our Executive Vice-Presi-
dent, Don White, available for
personal assistance at the state and
local levels in connection with the
formation of state plans and de-
velopments under these plans.
His long exijcrience in the AV
field and his intimate knowledge
of the new .\ct make possible effec-
tive guidance in forming plans
and setting ujj activities.
Other steps in NAVA's continu-
ing program to build better accept-
ance of audiovisuals on knowledge
of what they are and what they
mean will get under way in the
new year: work will continue with
the Audio-Visual Commission on
Public fnlormation, which in the
l^ast has aidetl in jjroduction of
such "landmark publications" in
the AV field as (ialrwiiy to Lemm-
ing, A Crisis in Education, the
sound slide set Case of tlie Curious
Citizen, AV on the Air, Telling
Your AV Story, and Lnnnching
Your AV Program: These are all
available from the Commission,
Room 22,H0, 250 W. 57th Street,
New York C:ity 19.
I believe that the level of audio-
visual ap]jlications in our nation
will rise smely dining the decade,
and certainly not so slowly in edu-
cation as heretofore, .\mong the
most promising developments is
the growing emphasis on language
learning, coupled closely with wide
use of audiovisual techniques not
only in language study itself, but
also in the study of many areas of
knowledge about a country re-
cjuired as background for language
learning. Here, tcjo, the National
Defense Education Act furnishes
tremendous potential support of a
]jrogram for teacher's institutes and
college language learning centers.
In other areas, too, advances have
come this past year. Greatly in-
creased interest in materials and
etjiiipment tor modern teaching
and for more sophisticated AV
techniques was very much in evi-
dence at the 18tli aiuutal National
.\uclio-Visual Convention and Ex-
hibit, held during July in the Mor-
rison Hotel in (Chicago. More and
more areas of business and indus-
try, of religious work, of medical
and allied sciences, and of agricul-
tural and other areas of American
life, are turning to audiovisual
media for the answers to their
growing problems of clear, concise
connmuiic ations.
One residt of such interest in
improving materials and tech-
niques was the NAVA Filmstrip
Standard Conference, held in Chi-
612
EdScreen & AV Guide — December, 1958
NAVA
President
\\
The Year of The Law!''
cago early in October. Representa-
tives of both producing and con-
suming groups met to work out
details lor standardizing leader
length, identification marks, frame
size, and similar matters; a Confer-
ence report is being prepared.
Tlie National Institute for
Audio-Visual Selling, sponsored by
NAVA at Indiana University an-
nually, completed its first decade
of o|)eratiou this past summer; each
year it has added a group of grad-
uates trained not only in tech-
niques of audiovisual selling and
business operations biu also pro-
\ ided with a strong professional
background for understanding AV
applications and preparation. Its
graduates have been a strong in-
fluence in the forward movement
of local production techniques, for
instance, in their local areas.
Moving ahead not only into a
new year, but into what must be
considered by far the most promis-
ing decade for audiovisual educa-
tion which the field has yet faced,
NAVA is once again committing
itself through each of its individual
inembers and through its national
staff to work strongly for better
instruction in American schools, as
well as for the general advance-
ment of the audiovisual field. We
face a definite and heavy responsi-
bility, in our individual capacities
as AV suppliers, to work closely
and in strong support of educa-
tional and other leaders to make
sure that programs now in progress
and those initiated under the new
legislation continue to be based on
firm foundations, yet remain flex-
ible enough to make the giant con-
tributions to instruction that only
audiovisual can make.
Illustrations are from the NA VA
booklet .W-864, mentioned above.
FH<;
rroc^r\
r-r A\/ r.,,\Ac
He
ihpr 1QS8
613
Educational Television
IT is possible to make an assessment of educa-
tional television's development and effective-
ness using a number of different criteria. In
terms of the number of new ETV stations on
the air, 1958 was the most productive single
year since the Federal Communications Com-
mission reserved channels for education in 1952.
Twelve new stations went on the air in 1958,
raising the total to 39 stations, serving an area
with a total population of well over fifty mil-
lion people.
A similar growth was experienced in closed
circuit ETV oj^erations in this year. The Joint
Council on Educational Television's recent
closed circuit survey presents detailed informa-
tion on the eqmpment and use of nearly 200
closed circuit installations.
Development may also be measured in terms
of professional competence in the use of tele-
vision for educational purposes. .\s more educa-
tors become familiar with television as an edu-
cational tool, new ]>rogramming services are
devised to meet the challenging jiroblems of pro-
viding a better education to more children and
adidts. In a 1958 survey of programming on
educational stations, the Educational Television
and Radio Center reported that nearly 400 more
hours of programming were being shown on
ETV stations during one test week than in the
test week for 1957. This was more than twice
the increase of 1957 over 1956, the largest in-
crease up to that time.
Michigan State University's 1957-58 survey of
telecourses reports that in this period 464 ed-
ucational TV courses were offered during this
school year. On-air courses increased 112% over
total from 1951 to 1957, offered by 5J5 universi-
ties, 34 colleges, 20 public school systems, 3
networks and 2 state departments of public
instruction.
By far the largest increase, however (in terms
of program categories), was that of in-school
telecasting. In 1958 the number of elementary
teaching programs via television quadrupled
and secondary teaching programs increased five-
fold. There appears to be no change in this
trend toward greater and more effective use of
television in the public schools. Indeed, in 1958
two new educational stations went on the air
for the purpose of jiroviding nearly 100 per cent
of their programming time for in-school en-
richment and direct teaching. Both supplement-
ed the educational station programming already
available in their areas.
Greater professional competence has strength-
ened public acceptance of television's role in
education, still another, and more important
criteria of development. A 1958 JCET survey
revealed that 25 state legislatures have taken
action which has directly affected the continued
1958! 62<ar(^s\xnj:t.
development of educational television.
Although the Magnuson Bill to provide one
million dollars lor each state to purchase equip-
ment for educational television failed to pass in
the 85th Congress, Title VII of the National
Defense Education Act of 1958 included the
provision of eighteen million dollars for re-
search and experimentation in more effective
utilization of television, radio, motion pictures
and related media for educational purposes.
The jCET, representing ten national educa-
tion organizations, has been directly associated
with all of the above developmental aspects of
ETV. Beyond its responsibilities of legally pro-
tecting the channels reserved for education, the
JCET also initiates and supports requests for
new educational channels.
Among the formal pleadings filed with the
FCC in 1958, perhaps the most notable were
two petitions filed on November 3, 1958, one
of which asked the FCC to make a thorough
investigation of television allocation as a first
step toward removing some of the serious ob-
stacles to effective noncommercial telecasting,
]3articidarly in large metro]X)litan areas. In this
document the Joint Council asked for steps to
be taken to enable educational service to be
provided and expanded by the use of VHF
channels. The second petition requested that
sjjecific VHF channels be reserved in Panama
City, Florida; Waycross, Georgia: Reno, Nevada;
Rochester, New York; Norfolk- Portsmouth-New-
port News, Virginia.
It is likely that by the end of 1959 more than
.50 ETV. stations will be on the air. Education
— particularly higher education — will, in this
year, begin to realize the advantages of state and
regional networks, a development which will
unquestionably have a most imjxjrtant effect
upon the entire movement. Programs of research
and experimentation will point the way to new
jjossibilities in the teaching and learning process.
ETV's position of strength and vitality as it
moves into the activitcs of 1959 must be viewed
in a total educational framework. There is much
to be accomplished and television has much to
offer as a servant in the hands of skilled educa-
tors. In this connection it is enlightening to
review the testimony of educators who came to
Washington seven years ago to express the need
for reserving a portion of .'America's television
channels for noncommercial broadcasting. In
1951, statements concerning ETV's ])otentialities
were based largely upon faith. Nevertheless, it
is heartening to note that the predictions of
1951 have become the realities of 1958. Indeed,
much has how been accomplished which was
neither envisioned nor expressed before the
channels were reserved. Such a history promises
much for 1959— and the vears which follow.
EdScreen & AV Guide — December, 1958
615
EDUCATION in 1958 is profoundly stirred.
In a sense a great awakening is taking place.
And most significantly, the stirring appears to
be coming from within. Broad and fundamental
changes are beginning to form in the minds of
educators generally. The next ten years can
witness the most striking progress in the whole
history of education. A major part of this prog-
ress will be in the area of instructional methods
and materials.
The problems of education — bulging enroll-
ments, shortages of classrooms and teachers,
rapid and extensive increases in knowledge to
be taught, and a world in which that knowledge
and its intelligent application have suddenly be-
come vital — are forcmg changes upon us. It is
a credit to our educators that they ai c not being
stampeded either by their ever-ready critics or
by ready panaceas. It is much more to their
credit that they are moving, nonetheless, toward
extensive but soundly conceived changes in cur-
riculum, in instructional methods and materials,
and in administrative organization to facilitate
these changes.
It is in such a context that DAVI's program in
1958-1959 should be viewed. The work of many
fine people in the audiovisual field over many
years is beginning to bear fruit. The National
Defense Education Act of 1958 is itself dramatic
testimony of a kind of recognition for the audio-
visual movement which was undreamed of a few-
short years ago. Our No. 1 job now and in the
months ahead is to see that potential benefits
under that Act are realized in fact. To do less
than our utmost on this effort would be un-
thinkable.
Among several unique characteristics, DAVI
is an example of what cooperation can do. Its
extensive national program would do credit to
an organization with several times its present
membership of .'5500. Some 30 national com-
mittees involving over 200 members carry much
of the total program. Over 85 members partic-
ipated as official representatives of DAVI in 42
national and regional educational meetings
during 1958. This shared responsibility is one
important reason for the vitality, effectiveness,
and program breadth of DAVI.
Similarly, hundreds of members worked ac-
tively in support of the Hill-Elliott Bill, now
Public Law 8fi4, the National Defense Educa-
tion Act of 1958. A small delegation headed by
the president testified before the House Com-
mittee on Education and Labor last March and
filed testimony also with the appropriate Senate
Committee. Many jjersonal conferences were
held during the spring and summer with mem-
bers of Congress by the Washington staff. But
of most importance were the letters, telegrams,
and contacts by many hundreds of members
with their own Congressmen, and the efforts of
the D.WI Legislative Committee, chaired by
Irv Boerlin. The coordinated efforts of NAVA
and DAVI were largely responsible for the in-
clusion of the audiovisual features of the Act
and a strong factor in its final passage.
January, 1959, will mark the beginning of the
fourth year of publication of Audio-Visual In-
shitrtion, the official luaga/ine of DAVI. Both
content and appearance of the magazine con-
tinue to bring compliments. Similarly, AV Com-
muiiication Rer'ieu'. the research quarterly, is
performing a significant role for audiovisual in-
struction in the educational literature. Other
]niblications of D.WI during the past year were:
Xa. I. CLASSROOMS, a completely revised and
enlarged third edition: Xational Tape Record-
ing Catalog, 19'>S Supplement: Grnphir Commu-
nication and the Crisis in Education; Telex'ision
in Instruction: An Appraisal: Proceedings of the
NEA Leadership Seminar on the Role of Tele-
vision in Instruction: Etialuative Criteria for
Audio-Visual Instructional Materials Services;
Audio-Visual Checklist for Self - Evaluating
Teacher-Education Institutions.
One of the rapidly ex]3anding areas of DAVI
leadership is in joint committees and activities
with other professional organizations. .\t present
DAVI has eight liaison committees with such
organizations as the National Association of
Eclucational Broadcasters, .\merican .Association
of School Librarians, Association of College and
Reference Librarians, and the Association for
Supervision and Curriculum Development. In
addition, we sponsor, upon request, sectional
meetings on audiovisual topics in conventions
of other associations, e.g. ASCD and Elementary
School Principals. We join others in the prep-
aration of publications such as Audio-Visual
Materials for Physical Education, What Research
Says to the Teacher, Audio-]' i.mal Instruction,
and one now in progress with the Rural Educa-
tion Division of NE.\. Similar conferences, com-
mittees, and joint activities are encouraged
among our affiliated state groups.
In .\ugust, DAVI held its third Leadership
Conference at Lake Okoboji in cooperation with
the University of Iowa. The conference resulted
in a significant document on "Pre-Service
Teacher Education in Audio-Visual Instruction."
Next .\ugust another conference will be held on
the subject of "Audio-Visual Research." Similar
leadershi]} conferences are now being held by
several state and regional groups. There is a
growing recognition of the need for setting aside
a period of time when leaders can isolate them-
selves from their usual duties and concentrate
upon a major problem area.
For many years DAVI has performed consult-
ant service for members and other educators.
Through committee activities and research lead-
ing to publications, a body of information has
been built up which has enabled the organiza-
tion greatly to improve its services in this area.
The most recent development has been the es-
stablishment of a field consultancy service avail-
able to colleges and school systems requesting
assistance in a constructive evaluation of their
audiovisual programs. This Field Service Pro-
gram has functioned effectively for several years
across the country.
The audiovisual field has for years sent a
larger percent of its personnel for professional
work abroad than any other educational field.
Until recently, however, D.WI took little cog-
nizance of this international activity in relation
to its total program. This situation has changed
markedly. We now have 175 members from 40
foreign countries and a Canadian affiliated or-
616
EdScreen & AV Guide — December, 1958
gani/ation wliicli means that one member of the
DAVI Boaid ol Directors is Irom C:anacla. ISf)
copies ol Audio-Visual Coininunicntioti Revicxu
go to 52 loreign countries. Tlie Executive Secre-
tary ol D.WI is the r. S. representative to the
International Council lor Kducalional Films. A
year ago, an International Relations Committee
was appointed which is now planning greatly
expanded attention to international affairs in
the audiovisual field.
Anothei indication ol DAVI's interest in in-
ternational aftairs was the leadership taken dur-
ing the jKist year in organizing the C^ommittee
on International Xontheatrical Events (CINE)
which coordinated the selection on nongovern-
mental, nontheatrical films for the Edinburgh
and Venice Film Festivals. CINE is a coopera-
tive project involving industry and organiza-
tions with interest in the Kimni film field. At a
meeting ol C;iNE in October, an expanded pro-
giam ol acti\ities was planned lor the coming
year.
Several new publications will be issued during
1959 including Learning Tlirough Pirlure Study,
Cooperative AV Programs, and Organizing the
School Service Corps, .\nother publication is
anticipated following a television seminar being
held in Detember to explore methods of increas-
ing individual in\'olvcment when television is
used for instriu tional purposes.
During the 1958-1959 year D.WI, through its
national committees, its publications, and vari-
ous special programs, including the National
Convention in Seattle next .April, is eniphasizing:
1. Implementation of the National Defense
Education Act.
This means working with other educators in
the development of state plans, and later at the
local le\'el to see that audiovisual materials make
the greatest possible contribution to the improve-
ment of instriution. It also means working for
an appropriation bill which will provide the
maximimi funds authorized in the Act.
2. Inijjrovement of methods now used to de-
velop audiovisual competencies during the pre-
service teacher education period.
3. Increasing the number and effectiveness of
state and regional audiovisual organizations.
4. Increasing membership in DAVI to 5000.
The National Convention is the high spot of
the year. One of the most successlul conventions
ever held by D.WI was conductetl in Minne-
apolis last Spring. Next .April l.S-16, the Conven-
tion will be held in .Seattle. All indications are
for a highly interesting and profitable experience
built aroinid two major themes: more effective
teacher education and implementation of the
National Defense Education ,\ct. In 19()(), D.AVl
will meet in Cincinnati and in 1961 at Miami
I$each.
F'orthcoming de\elopments in our educational
system hold great promise for the audiovisual
field. The opportimity is here to demonstrate the
real contribution we can make to better schools.
To accomplish this goal, we need many more
good educators as members of D.AVl. To all
who have an interest in the methods and mate-
rials of instruction, we extend a cordial invita-
tion to join lorces with us.
DAVI
DAVI
and
Education
Developments
in 1958-59
Executive Secretary
EdScreen & AV Guide — December, 1958
617
NAEB
The Role
of the NAEB
yitCAVtl y)^. J/S^U^^i^
AT mid-century, America finds
itself strangely uneasy. What
is our reputation abroad? How
strong is our leadership? Have we
lost Asia? Have we lost world re-
spect? Are we too materialistic?
How can our educational system
best l)e assisted by us and our tools
to meet the pressures and criti-
cisms precipitated on it (but not
caused) by Sputnik?
A few years ago, these would
have seemed like strange questions
for an association of educational
"station operators" to be talking
about. For we would have been ex-
pected to be praising or exercising
our gadgets: microphones, cameras,
films, trick shots, echo chambers,
etc.
1 think we can refer to 1957-58 as
the year the NAEB most definitely
began to give the most evidence to
date of having "foimd itself" . . .
when it began to exhibit the type
of broad understanding, education-
al orientation, leadership, and con-
fidence in its own resources that
mean that it's now "glowing up."
For many years we had felt
vaguely aware of the need for bet-
ter training and higher standards
for the people in charge of plan-
ning and producing the intellectual
and cultural radio and TV fare on
which Americans live, thrive or
grow; or vegetate and wither. In
1949, with the first .\llerton Semi-
nar, we held our first "soul-search-
ing" sessions. Since then we have
held some 2-f national seminars and
Executive Director
workshops, which have been at-
tended by some 700 members of
the staffs of educational stations.
These people have been brought
together in close association with
over 100 consultants of the level of
Harold Lasswell, Robert Redfield,
Edgar Dale and Allen Nevins, rep-
resenting the best minds, in many
problem areas, in our nation. For
the NAEB has always felt that in-
cest must be avoided at all costs:
we must constantly expose our-
selves to the best minds and the
most basic social, educational, eco-
nomic and moral problems of the
U. S. In how we handle those
problems we shall demonstrate
whether or not we have achieved
intellectual and professional ma-
turity, or whether we represent an
essential service or not.
In the programs provided by
N,\EB member stations, both in
radio and television, that maturity
is being demonstrated more and
more. We are proud not only of
le[}ersonian Heritage, Ways of
Mankind, People Under Cornmu-
nism and our various earlier pres-
tige series. We are equally proud
of Tlie Dead Sea Scrolls, The Cre-
ative Mind, Pacific Portraits, and
other series produced by our regu-
lar members. It would have been
ridicidous to expect member sta-
tions to be able to turn out such
uniformly high quality |)rograms a
few years ago. Thanks to our pro-
gram grants-in-aid (now handled
jointly with the Educational Tele-
vision and Radio (.>enter), stanuaius
have risen -and what seemed unre-
alizable goals a few years ago are
now commonplace standards. A
tradition of quality and integrity
has sprouted in what yesterday was
desert.
In addition to the program
grants-in-aid, which have assisted
some 40 member institutions (often
indirectly) in improving staff and
production facilities, grants-in-aid
have also been given to help mem-
ber institutions to set up and con-
duct workshops and seminars on
their ouni; for teachers, administra-
tors, producers, writers, managers
and those teachers who use the pro-
grams. This year 12 such workshop
grants-in-aid were given. This sup-
plemented the seven program
grants-in-aid given, the three re-
search grants-in-aid given for new
types of original research, and the
seven national seminars, workshops
and meetings we have ourselves
conducted since December of 1957
- in research, instructional tech-
niques and utilization, station man-
agement, teacher-training, engineer-
ing and recording, children's pro-
gramming, and cooperation with
other national organizations. The
N,\EB's own intensive workshops,
seminars and conferences (exclud-
ing Conventions a n d Regional
Meetings) were attended by 203 dif-
ferent individuals involved in edu-
cational uses of TV and radio; 19
more were recipients of N.\EB
Scholarships, and some ,*?00 more
studied at workshops, seminars and
summer sessions supported in part
by the N.AEB Workshop Grants-in-
.\id mentioned above.
In other words, many of the
N.\EB's major efforts are now de-
voted to training: to the develoj)-
nient of higher and higher stand-
ards, capabilities and education tor
those who are responsible for the
operation of educational TV and
radio facilities.
In this respect we are all
"teachers" or part of a teaching
function going on under the ban-
ner of an educational auspice,
which we represent. And, to quote
Frank G. Jennings in Saturday Rr-
viexLK "Teaching is a dangerous
]M-olcssion. It deals with our chil-
dren, the most ])iecious of our na-
tural resoiiixes. It refines them into
brave and wonderful adults or it
grossly degrades them into dull,
over-aged adolescents. Its results
mold and determine the shape of
our nation and the character ol our
people."
Perhaps, liy dint of the effort to
raise the standards of all educa-
618
EdScreen & AV Guide — December, 1958
tional broadcasters, we may help
raise the standards that begin to
be recognized as necessary also lor
commercial broadcasters. We feel
that the movement which we rep-
resent, in ]3art, will be built on
people, not merely on dollars, or
even on stations alone. Neither will
it rise or fall on the basis of what
is done in an office in Washington,
New York, Ann Arbor or Urbana.
In the years ahead, and in sub-
sequent years, we feel that founda-
tion supjiort, from which funds for
much of the above type activity
has come, will become less and less
available. Iherclore part of this
year's meetings (notably the one
on E TV instriKtion) was attenijned
on a self-supporting basis (with
Purdue University). We believe
this is a sound basis, and that mem-
bers, more and more, will be
willing to |)ay their own way for
such essential seminars.
Peihaps we shoidd say a word
about how we see TV as an in-
structional tool. Urst of all we
don't see it alone: we see it in rela-
tion to other tools and methods.
Secondly, far from believing that
TV shoukl "do everything," we do
and shall resist the use of ETV for
any educationally irresponsible
purposes.
Some of the wisest people in
American education have serious
reservations about the use of TV
and radio for education. These
people deserve to be heard, soberly
and thoughtfully. And the uses
we come up with shoidd take into
accoimt the sincerity of pmpose of
leaders from all types of position
and all sorts of organizations.
It won't be easy in the years
ahead. But the vineyard is large.
I Fellow workers are welcomed. For
meeting the educational problems
of the years ahead, the NAEB
humbly realizes the nudtiplicity of
skills and tools which will be re-
(juired. It seeks to insure that the
contributions made in the name of
the N.\EB, at least, shall be charac-
terized by integrity, humility and
cooperation with the other educa-
tional agtncies of the U. S.
We hope and trust that a century
from now, in retrospect, it can be
said of us all that we may have had
our natinal differences but that
oiu" common concerns as educators
were too great to allow us to be-
have in any instance except as edu-
cators of integrity and ]jrinci]jle,'
as gentlemen wlio respect each
others' tools and intelligence as
well as each others' special skills
and sincere, selfless contribiuions to
.\merican Education.
WKAR-TV mobile unit used in production workshop. At center is president-elect
William C. Harley.
ABOUT NAEB
bounded in 1925 under the name of tlie Association of College
and University Broadcasting Stations, the National Association
of Educational Broadcasters {name changed in 193-f) is the trade
association of American educational, cultural, and public service
radio and television stations, and the professional association
representing the interests and needs of educational broadcasters.
NAEB MEMBERSHIP
,\(.riVF. Mkmbers — l-f2 educational institutions and organiza-
tions cjwning and operating {or holding CP's for) a total of 147
educational radio and 34 educational television stations.
.\ssociATF, Members — 97 educational institutions and organiza-
tions producing educational radio and television programs inde-
pendently or over commercial stations, or regularly operating
closed-circuit television equipment for direct instructional pur-
poses.
,'\ffiliate Members — 62 other organizations interested in the
general development of educational broadcasting.
Individual Members — more than 300.
Industrial Associate Memberships — any manufacturing firm en-
gaged in the manufacture and/or sale of broadcasting and aux-
iliary ecfuipment, xvishing to further its cooperation with NAEB
and wishing to foster educational broadcasting through the
NAEB, may be elected an Industrial Associate.
Si .staining Membership — any individual, organization, or corpo-
ration, not qualifying as an Industrial Associate but tuishing to
foster educational broadcasting through the NAEB, may be
elected to Sustaining Membership.
EdScreen & AV Guide — December, 1958
619
c « ^"■^'f
h-
Administrative Director
EFLA-what Is It?
620
SINCE quiz shows are in disrepute at the mo-
ment, it should be em])hasized immediately
that no cash prizes will be offered to those who
can answer the three questions given above. It
would be difficult in any case, because EI-'LA,
although long on acti\ities and accomplishments,
has always been short ol (ash. This is the result
of being a completely independent, unsponsored
organization — a state which guarantees freedom
if not security.
EFLA's fidl title is Educational Film Library
Association, Inc. With the possible exception of
the last abbreviation, there is no part of this
title which has not been misinterpreted by some-
body. No, we don't limit our activities to class-
room films. No, we don't handle X-ray, micro-
film, or plastics. No, we don't have a film li-
brary. No, we are not a trade association of
dealers. EFLA is a nonprofit, membership asso-
ciation of organizations and individuals con-
cerned with the production, distribution, and
utilization of films and other audiovisual mate-
rials. The Constituent Membership, which has
voting rights, and from which the Board of Di-
rectors is elected, includes representatives of
schools, colleges, public libraries, art galleries
and museiuns, and organizations in the fields of
health, mental health, religion, conservation,
social service, labor, and others. Service Mem-
bership includes producers, distributors, and in-
dustrial organizations. There are also Personal
Members.
Best known of EFLA's services is the Evalua-
tion program. Probably more inembers have
joined in order to get the Evaluation cards than
for any other reason. During 1958 EFLA passed
the 3500 mark in titles evaluated by its commit-
tees since the program started in 1946. All eval-
uating is done by volunteer committees which
meet the standards ami criteria established by
EFLA. Members receive the new cards in groups
of twenty or forty, eight times a year. An Index
is published to all the back cards, and members
can, and frequently do, order extra cards to serve
as catalogs, accession cards, cir various other uses.
At the present time a new Index, including sub-
ject headings as well as titles for all cards issued
since the beginning of the program, is being
prepared and will be ready early in 1959.
Other EFLA publications are the EFLA Bul-
letin, Film Review Digest, and the Service Sup-
plements. The Bulletin is the official newsletter
and includes announcements, reviews, and lists
EdScreen & AV Guide — December, 1958
EFLA
What Has It Done? Where Is It Going?
of new films. 'I"he l-'iliii Review Digest was orig-
inally a separate jjeriodical, but two years ago it
was included in the membership service for
Constituent and Service members. Starting in
SejJtember, 1958, the Film Review Digest is being
sent without extra charge to all EFLA members,
including the Personal .Members. It is published
whenever the editor has accumulated three re-
views from different soinces for each of the
twelve to fifteen films it takes to fill an issue.
Members with orderly minds find this sporadic
jiublishing schedule disturbing, but nothing can
be done to improve it until more magazines pub-
lish more film reviews.
The Service Supplements are also somewhat
irregular in appearance. L'sually, four or five
are issued during the membership year, covering
such utilitarian topics as a membership list, an
Index to Evaluations, or a Conference report,
as well as less routine material. During 1958,
the major Supplement was "Films and Filmstrips
on .\rchaeology," which brought together infor-
mation on a field which is of growing interest
and importance. Supplements are sent EFLA
members, and may be purchased by nonmembers.
EFLA has always worked closely with related
organizations, and has been strongly in favor of
cooperation rather than competition among the
various audiovisual groups. For that reason, it
was glad to take part in the formation of the
.Audiovisual Council on Public Information
(.WCOPI) and has been an active participant in
.\VCOPrs program to improve understanding
of the role of audiovisual education. F"or the past
year, EFL.\ has provided office space and clerical
help in New York to .WCOPI, and EFL,\'s Ad-
ministrative Director has served as Secretary-
Treasurer of the Council. EFL.\ has also worked
with CINE (Committee on International Non-
Theatrical Events) to nominate American films
to be sent to film festivals abroad.
Conferences are naturally an important part
of the program of any association. EFL.\ has
held its Annual Conference usually in July in
Chicago, just preceding the NAV.\ Trade Show.
Recently, there have also been Regional Meet-
ings in New York and elsewhere. The first South-
ern Regional Meeting was held in Tallahassee
at Florida State University on November 6-8,
1958. Los .\ngeles was the site of a Western Re-
gional Meeting in May, 1957, and another meet-
ing may be held there in 1959. The EFL.\ Board
is working on a plan for a series of regional meet-
ings to have correlated programs, as well as fea-
tiues of primarily regional interest.
Of major importance in EFLA's plans for 1959
is the new .American Film Festival. Since the last
Golden Reel showings, there has been no na-
tional educational film festival, and EFL.A had
been urged by both producers and users to un-
dertake such a venture. After careful considera-
tion, and with due regard for the criticisms
which have been aimed at the Golden Reel and
other festivals, the EFLA Board decided to estab-
lish a new American Film Festival, to cover
16mm films and 35mm filmstrips in the fields of
education and information, religion and ethics,
business and industry, health and medicine, and
culture and art. Awards will be given in about
thirty categories following screening during the
Festival in New York, April 1-4, 1959.
Why have a Film Festival? It means a lot of
work, and probably a lot of criticism from those
who don't like the way it is run, or who disagree
with the jurors' decisions. But a Festival can ac-
complish a great deal. It gives film users a
chance to see a wide variety of films. It is a
gathering place for film enthusiasts, where they
can discuss all aspects of film making. .And of
course it is a place to meet fellow workers from
all over the country, to make new acquaintances,
and to talk shop. But the primary purpose of
the American Film Festival is to encourage the
improvement of educational and informational
films by giving recognition to outstanding pro-
ductions. For twelve years, EFLA has been rating
and appraising films under the Evaluation pro-
gram. That this has been a useful and needed
service is proved by the continuous growth of
EFLA membership. But the time has come to
sharpen our critical judgment. Film users have
a right to demand high quality in content, or-
ganization, technique, and approach. .And pro-
ducers who make high quality films should re-
ceive the honor they have earned. If, as a result,
they also earn a little more money, it should en-
courage them to continue the good work. Then
EFLA members and all other film users will
benefit from higher standards in film production.
EFL.A expects that 1959 will be one of the
most important years in its history. The pros-
pect ahead is exciting, if somewhat intimidating,
but after all the vicissitudes of its past, EFL.A is
able to look forwanl hopefidly, even to a Film
Festival.
EdScreen & AV Guide — Decennber, 1958
621
TFC
An
Anniversary
for
TFC
A"^^'S^^^r~'
Executive Director
A scene from "Executive Interview," excerpt from
M-C-M's "High Cost of Loving"
THE academic year 1958-59 marks the 20th
anniversary of Teaching Film Custodians
(TFC) in its jofnt work with schools and col-
leges on belialf of the companies of the theat-
rical motion pictine industry.
The TFC Program functions to meet the
social responsibility of the motion picture in-
dustry in the field of education by: (1) making
available, to schools and colleges only, short
films and excerpts selected as applicable lor
teaching purposes, from the theatrical motion
picture product; (2) providing limited grants of
funds to state and national teaching-purpose
groups for study, research, and consultant service
in the application of the motion picture in pre-
scribed courses of study, teaching processes, and
in portraying the national culture at its best;
(3) making available sets of still photographs
from theatrical motion pictures which are stud-
ied in school in connection with literature, his-
tory, drama, and motion picture appreciation;
(4) selecting, developing, and making available
for teaching methods-experimentation certain
motion pictures which are needed and requested
for significant educational purposes, (a) which
are not otherwise available, (b) which may de-
velop improved teaching processes and tools,
(c) which may create a new market, thereby
attracting commercial producers to provide addi-
tional and improved motion pictures in given
subject matter areas and levels where there
were none.
The year 1957-58 has developed growth in
the following educational services: (1) coopera-
tion with the National Education Association in
the Field and Consultant Service program under
the auspices of the Department of Audio Visual
Instruction; (2) cooperation with the Council on
Cooperative College Projects in sessions at Vir-
ginia State College; (3) cooperation with the
Lake Okoboji (Fourth) Educational Leadership
Conference, under the auspices of the Univer-
sity of Iowa; (4) cooperation with the educa-
tional leaders in the state of North Dakota in
state conferences, under the auspices of the
State Department of Education and the North
Dakota A & M College. During the coming
year, 1959-60, these projects will be under con-
sideration for further participation by TFC
along with other projects being currently stud-
ied for submission to the Board of Directors
in early 1959.
During the past year eleven excerpts, sus-
pended from distribution in 1955, have been
made available again, in addition to a number
of new titles: Something of Value, 1 r, on prej-
udice and social attitudes; Executive Interview,
1 r, on business management and personnel;
Charles Dickens: Characters in Action, 2 r, a
study on Dickens; Pioneer of Flight, 2 r, on scien-
tific attitude; and a color I reel excerpt on the
teaching of faith in the Catholic schools, the
title of which will be announced by the C.\VE
evaluation committee in January. Significant too,
is the Yale University Press publication Learning
from Films, by Mark A. May and others.
During the coming year, increased work will
be developed through the national committees
in English, social studies, and science, and the
resulting film titles announced after proper
reviewing and pretesting.
Specific excerpts related to Ben Hur, The
Fifth Amendment, and Part V, Land of Liberty,
are in progress. In addition, efforts will be made
to determine how the motion picture script
form may be made available to classes in the
teaching of creative writing. Consideration is
being made of film material for physics, read-
ing, and foreign language.
622
EdScreen & AV Guide — December, 1951
HKiHPOINT ol the year for
members of the University
Kihn Producers Association is the
annual conference, lield this year
September 1-5 at the Game Lodge,
Black Hills State Park, South Da-
kota. South Dakota State College
was host to the 160 delegates.
Throughout the program, in-
creasing concern with the prob-
lems of teaching production tech-
niques was evident. Discussions of
course content, teaching methods,
academic program requirements,
and screenings of student-made
films were followed with great in-
terest. Coming out of the attention
given to this topic was the fre-
quently voiced need for recruiting
outstanding students into the field.
Ralph Steetle, Executive Direc-
tor ol the Joint Commission for
Educational Television, was a fea-
iiued speaker. Steetle described a
iccent trip to Moscow, and reported
a x'isit to the Russian government-
subsiilized cinema school where
(iOO students take a six-year course
to prepare them to produce educa-
tional and propaganda films and
television rograms as well as the-
atrical films.
(ulieii Bryan, Director, Interna-
tional Film Foundation, delivered
the Kenneth Edwards Memorial
Adilress. Stressing the need for
training and encouraging prospec-
tive film-makers, Bryan (liallenged
the UFP.V to fill this need, and its
individual members to strive for
high standards of integrity, hon-
esty, and imagination in their
films.
For the past several years, the
UFPA has participated in the In-
ternational Congress of Schools of
Cinema. Delegates have been sent
to the organizational meeting,
which has also been attended by
representatives and observers from
schools of cinema in Poland,
Czechoslovakia, France, Soviet Rus-
sia, Italy, and Spain, as well as
other countries in Europe, Africa,
and South America. It was report-
ed to the UFPA membership that
the.se meetings have now culminat-
ed in the formation of the Inter-
national Liaison Center of Motion
Picture and Television Schools.
This Center has as its purpose the
improvement of techniques and
professional (]uality in cinematog-
ra))hy through increased effective-
ness of student training. When of-
ficers for the International Liaison
Center were elected, UFPA dele-
gate Don Williams, .Syracuse Uni-
versity, and the delegate from the
UFPA
University Film Producers
Past- Present- Future
LiAlUly J^^^
Publiiitv Chairman
Soviet Union were named to share
the office of vice-president.
Popidar features of the UFP,\
annual conference are the evening
screening and critiques of member-
produced films and the exhibits
and demoi>strations of new equip-
ment, materials, and processes
which are presented by the sus-
taining members.
Elected for a two-year term as
president of the organization was
John Moriarty, Purdue University,
succeeding O. S. Knudsen, Iowa
State College. Other officers are
Charles N. Hockman, University
of Oklahoma, vice-president; Oscai'
"Pat" Patterson, University of Cali-
fornia Extension, treasurer; and
Dai.sy Sickles, Ohio State Univer-
sity, secretary.
Ainong the ]5rojects planned for
the coming year are continued co-
operation with the projects of the
International Liaison Center, es-
tablishment of a clearing house of
information about scholarships
and fellowships available to stu-
dents specializing in film produc-
tion, revision and expansion of the
nomenclature brochure which lists
and defines terms commonly used
in Ifimm film production, and co-
operation with the Committee on
International Non-Tlieatrica I
Events in selecting university-made
films to be sent to the various film
festivals. Also continuing through
the year will be the work of the
Personnel, Cmriculuin, and Mem-
bership Committees.
UFP.\ members are alrcadv
looking forward to the 12th Annual
Conference which will be held the
third week in August of 1959 on
the Purdue University Campus.
This is an open meeting and any-'
one interested in the production of
films by educational and other
non-piofit institutions is invited to
attend. Information alx)ut pro-
gram and housing can be obtained
from John Moriarty, Director Au-
dio-Visual Center, Purdue Uni-
versity, Lafayette, Indiana.
The University Film Producers
Association has as its purpose the
exchange of information and ideas
about the production of educa-
tional and informational films by
university film luiits, and the con-
tinuing up-grading of these units,
their staffs, and the films produced.
It is also concerned with the de-
velopment and administration of
effective academic: programs in the
field of film production.
Membership is open to any per-
son actively engaged in film pro-
duction, or in the teaching of film
production, at a college or uni-
\ersity. I'liose iiuerested in the
field but not actually engaged in
film-making may become associate
members. Companies which supply
film equipment, materials, and
services may become sustaining
niembers. Descriptive brochure and
memberslii|) aijplication mav be
obtained Iroin Frank Paine, Head,
Educational Film Production, Uni-
versity of Mississippi, University,
Mississippi.
The quarterl) publication, the
IIPA Joimnil. is edited bv Robert
Wagner, Head, Department of Cin-
ema, University of Southern Cali-
lornia, Los Angeles, Calilnrnia.
Containing articles ol general pro-
fessional interest and news items
about UFPA activities, the Joinnal
is available to non members on a
subscription basis. UFPA members
receive it with their membership.
EdScreen & AV Cuicje — December, 1958
623
NCC
AV in Christian Education
THE integration of audiovisual materials into
Christian Education curriculum is one of the
focal concerns of the Department of AVBE of
the National Council of Churches. The Fifteenth
International Conference on Audio-Visual Chris-
tian Education centered on this theme. In the
Conference and a National Executive Consulta-
tion preceding it there was great emphasis upon
what is the curriculum of Christian education
and the role of audiovisuals as an aid in commu-
nicating the curriculum.
In many of the denominations associated with
the National Coimcil of Churches considerable
progress is being made in recommending audio-
visual materials to local churches. The United
Presbyterian Church in the U.S.A. is one of the
leaders in this area. Other denominations such as
the Methodist and United Lutheran are making
considerable advances also. The new Unitecl
Church of Christ (formed as a result of the
union of the Congregational Christian and the
Evangelic and Reformed Churches) is planning a
subscription ]jlan for audiovisual materials as
part of a new curriculum to be introduced in
1962. There is much progress yet to be made, but
as each denomination individually and together
in the National Council of Churches studies
basic curriculum design, audiovisuals have an
important part in the study.
A second major concern is training and utiliza-
tion of audiovisual materials. The major training
being done is either through denominational fa-
cilities or state and local councils of churches.
A strong trend is developing toward making
audiovisual training an integral part of leader-
ship training courses. There is still a consider-
able need for the specialized audiovisual train-
ing opportunities, but increasingly, the most
effective training comes in leadership education
courses and seminars. .\ specific instance of what
is happening cooperatively among the demoni-
nations is a projected series of youth work insti-
tutes lor the fall and winter of 1959-60 to train
adult leaders of youth. As a part of these insti-
tutes, a new kit of filmstrips to aid in training
adult leaders will be used. The audiovisual ma-
terials will be integrated into the total training
program, so that the institutes will not be pri-
marily an opportunity to introduce a set of film-
strips. A number of individual denominations
have quite effective training programs, including
the Disciples of Christ and the Methodist
Church, among many others. Several producers
of materials for Christian education curriculum
also hold training opportunities for local
churches.
A major project of the Department is the
Audio-Visual Resource Guide, the Fourth Edi-
tion of which is recently off the press. The Guide
contains the evaluations of more than twenty-five
hiuidred pieces of audiovisual material avail-
able for use in the churches. The response to the
Guide — and an indication of its effectiveness —
is seen in the fact that more than one-third of
the jirinting run was sold before the date of
publication.
To secure evaluations of such a large amount
of material, fifty-five evaluation committees have
been established from coast to coast. These
committees meet monthly throughout the year,
and involve more than one thousand people.
Local churches, editors, film libraries, and coun-
cils of churches find the Guide to be the most
helpful single piece of material to aid in the
selection of audiovisual materials for use in
the chinches.
A projected innovation in the evaluation proc-
ess is to use the material being evaluated in an
actual use situation. This should give a much
broader base to the evaluation process, and pro-
vide objective evaluations from those who will
actually be the users of the material. A new
edition of the Guide is published every two
years, in order to keep it up to date. In the
interim between editions, evaluations are kept
current through publication in the International
Journal of Religious Education. With a cir-
culation of nearly fifty thousand, these monthly
evaluations reach a large number of people in
key positions in local church Christian education
programs. The Rev. Donald Kliphardt carries
responsibility lor the Guide and the evaluation
process.
A regular feature of the work of the Depart-
ment is the holding of an International Confer-
ence on Audio-Visual Christian Education each
year. Last August the fifteenth conference was
held at Penn State University. An innovation
was that of holding a National Executives Con-
sultation, immediately prior to the Conference,
which brought together the national leaders of
audiovisuals in the churches, along with pro-
624
EdScreen Cr AV Guide — December, 1958
iA 5
7E.\ecii(ive Diicttor,
Department of Audio-Visual and Broadcast Education
diicers and inaiuihic tiiiers, to consider problems
which center on the national level. At the Penn
State Considtaiion the locus, as indicated above,
was the integration ol aiidiovisuals in the ciesign
of the ciirriciihnii. Such basic considerations
will become the locus ot these considtations in
hitme years. In 1959 the Conference and Consid-
tation will be held concurrently in order that
there shall be more tonimunication between the
national leadership and the local and regional
leadershi|x The Ojnlerence is primarily designed
lor the latter group of people. The 19.59 Con-
ference and Consultation will have as their
theme, "Iniproving Christian Communication,"
and will be held at Cireen Lake, Wisconsin,
September (Ml, 1959.
A large part of the work of the Department
is devoted to the C:hristian Education use of tele-
vision. Plans are under way for a series of tele-
casts for children which will be an addition to
the regidar chinch school ciuricidum. Many
local comnumities are developing their chil-
dren's show.s locally with the assistance and
evaluation ol the Department. The Department
is also involved in the Colimibia Broadcasting
System television show aimed at imthurched
youth, Look I'p and Live, the winner in 1957
of both a Syhania and an Ohio State award for
excellence of programming. Special programs
beamed to adidts also have been undertaken,
and others are projected for the future. A spe-
cial four part treatment of gerontology was pre-
sented on the National Broadcasting Company
series. Frontiers of Faith in .September, 1958. The
Department has also cooperated in developing
materials for use in local churches to utilize a
new series presented through the Broadcasting
and Films Connnission of the National Coimcil,
entitled Talkbatk. The churches are finding
that there are excellent resourceii in television
for enriching the adult Christian education
curricidum.
The future? Much more needs to be done in
several areas, all of which are being developed
through the Department. ,\niong these are the
important areas of research into the role of
visual material in (Christian education curric-
ulum, utilization of materials by local churches,
and promotion of the idea of visual communica-
tion of the Christian faith through the program
of Christian education.
The Department of Audio-Visual and
Broadcast Education of tlie National Coun-
cil of Churches is a department in the Divi-
sion of Christian Education. The National
Council is an organization of thirty-three
Protestant and Orthodox denominations
working together in various fields. The
Department is responsible'for audiovisuals
in the Christian education program of the
National Council, and serves as a medium
for the exchange of ideas among denomina-
tions. The work of the Department is di-
rected by a Committee made up of denom-
inational and stale council of churches
representatives as xuell as industry repre-
sentatives at large. The chairman of the
Committee is the Rev. George B. Ammon,
Director of Audio-Visual Education for the
United Lutheran Church. The staff of the
Department includes the Rev. Donald Klip-
hardt, Mrs. Barbara Poppe. and the Rev.
Aha I. Cox, Jr.
EdScreen & AV Guide — December, 1958
625
u.
from Belli & Howell: amew soimd in soi
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ilitiilJi
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IT IS NOT ENOUGH that sound is
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The audio must communicate as
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No single component accounts
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begins with Bell & Howell's
sound-drum and exciter elements
(microscopic tolerances for fault-
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It carries on through a high fidel-
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over the entire audible frequency
spectrum). And it culminates in
the new Pan-Harmonic speaker.
It is in this last stage — the
speaker — that you see visible
signs of innovation. For the
speaker is now integrated perma-
nently into the projector case,
facing forward to project sound
forward. A seemingly simple
change, but far-reaching in its
benefits.
Permanent mounting in the
massive 7-ply paneling provides
626
EdScreen & AV Guide — December, 1958
y>-
■-£'^,
\ ,-. -■ .~*^ ■-■•
rHAR
enclosed baffling for the best
reproduction of bass and lower
middle ranges. This means much
greater realism in speech, much
greater enjoyment of musical
sound tracks.
Further, the speaker's new
location insures uniform disper-
sion of sound to the right and left
sides of the audience, and the
speaker at the same height as the
projector lens insures no obstruc-
tion between the source of the
sound and the audience.
Add to this the convenience of
speedy set-up, no wires to string
from projector to speaker, no
messing with dusty wires when
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ii,.
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Thus, wherever portable sound
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classrooms or other meeting
places of 2,000 square feet or
less— these new completely self-
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offer remarkably improved com-
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course, for large auditoriums and
permanent installations your
Bell & Howell audio-visual dealer
will recommend the appropriate
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CLOSE YOUR EYES AND SEE!
Ear test the quality of new
Pan-Harmonic sound against
other portable systems. Bell &
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are now arranging demonstra-
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FINER PRODUCTS THROUGH IMAGINATION
EdScreen & AV Guide — December, 1938
627
Ohtirch bepartntent
by William S. Hockman
Review and Forecast
Looking back over the past year, as
requested by the Editor, is not easy.
More difficult still is looking into the
coming year. We shall take a whack
at both, and if we miss let the reader
be merciful and forgiving!
Let's look at the year just past in
terms of events, materials and prob-
lems. In events, it was the Consulta-
tion at Penn State; in materials the
ascendancy of the sound filmstrip; and
in problems it is the same set we in-
herited from 1957.
Events
While one of the .seminar groups
of the November 1957 meeting in
Chicago of the Religious Education
Association dealt vigorously with the
problem of mass communication in the
field of religion and examined the
dominant images of God and man
held up for public view, this seminar
did not touch in a substantial way the
central problem of the church A-V
field — its lack of real intellectual and
religious ballast. Bobbing cork-like for
two decades because of shallow educa-
tional thinking and shoddy theology,
the mt)vement"s little ship took on
()uite a load of educational insight and
psychological theory at the Penn State
consultation, thanks to professors na-
tive to that enormous campus. Taken
aboard, also, at that time was a good
deal of religious ballast in the form
of provocative insight, thanks to Pro-
fessor Campbell Wycoff, up from the
Princeton Theological Seminary cam-
pus. If there is to be one regret over
this Consultation, it is that those who
most needed to hear the.se weighty and
important discussions of educational
theory and religion in relation to the
mass media were somehow mostlv ab-
sent — preoccupied with the lesser mat-
ters of ecclesiastical tinkering and
book publishing.
.Absent from the meeting, many of
the church's leaders can catch us with
the .-\V procession via the findings
from Penn State, and being occupa-
tionally conditioned to reading mem-
oranda and findings, let it be hoped
that they find the summary of Penn
State to their liking so that it may
redound to their profit. Important
decisions in the next few years will
reflect how well they do their reading.
The October meeting in Chicago
of a few interested leaders from the
church, from the production areas, and
from the field of e(|uipment, for a
close look at the essential present
characteristics of the filmstrip as a
medium, may turn out to be a sizeable
cloud with a lot of good rain in it.
This, too, was a significant event.
Long overdue, this candid examina-
tion of one of the AV media in terms
of essential characteristics and poten-
tial in relation to the requirements of
the church field may lead to other
conferences on other media. Certainly
the producer of material, the manu-
facturer of equipment, the distributor
of both plus the user of both ought to
be able to confer together profitably
— iniless they have waited too long;
waited until the status quo is as hard
as concrete.
Materials
As late as 1950, who would have
predicted the ascendancy of the sound
filmstrip in the year 1958? To see how
far and how fast this medium has come
all one has to do is look back over the
Green Lake Workshop "libraries."
Few, indeed, would have predicted
that in quality and (|uantity this past
year would top all others in filmstrip
production, and that iqnvard of 90
percent of all new production would
be in the sound variety.
What does this mean? First, it means
that the producers thought the
churches wanted this medium in that
form. Perhaps the churches do. Now
let them buy this material, .\fter that,
let them use it. In inherent quality it
outclasses the quality and effectiveness
of most of the utilization it will be
given — but more on this point later.
Next, it means that the churches seem
to have preferred this medium. If they
have, it has been on the basis of
luinciies and not real guidance and
(i)n\iction by those who should be
"educating" the churches in AV mat-
ters. More on this in a later para-
graph!
But, be all these things as they may,
the material is here: let's get busy and
use it. We have a job to do, and it can
helj) us get on with the work. In using
materials we shall gather some insight
l)<)tli into what we can use and ought
to be asking the producers for.
During the year a great volume of
new materials lias hit the church mar-
ket. (Cathedral Films, Inc. has stepped-
iqj production; Family Fihiistrips, Inc.,
has entered the field with a large ini-
tial output; and Eye-Gate House, Inc.,
has looked upon the church field and
found tlie grass nice and green. .Ml
this means, in the economic context of
.American competition, that the con-
sumer will not lack for product and
that by and large the product will be
of good and improving (piality. Inci-
dentally, we would like to see some
one do a Hanking moxement and pro-
duce some high-utility filmstrips which
exploit the essential visimlncss of this
medium.
Problems
Yes, we have problems! One of
them is that our AV leaders don't see
that we have them. These status-quo
leaders are in them.selves a very
weighty problem, and never heavier
than when they fail to consider the
fact that each visual and auditory me-
dium has its own essential character
and power, which alone needs to be
exploited to produce good visual and
auditory materials. While cross-breed-
ing has given us these so-talled "audio-
visuals" — which have certain attrac-
tive qualities and a fair amount of
utility— we need now to turn back
and evaluate each mass communica-
tion medium in terms of its essential
and inherent worth.
(Covlinued on pd^f (>.")())
628
EdScreen & AV Guide
December, 1958
BROADMAN PRESS FILMS AND FILMSTRIPS
desijied for religious education
WHERE YOUR HEART IS
All excellent ediiialioiialinspiiatioiial film on dedica-
tion of life and talents to God and his work. A young
church couple are confronted with the choice of buy-
ing a new car or making a more liberal contribution
to their church's vital expansion program. (28 min-
utes, sound, black aiul white) $9.00.
A JOB OR A CALLING
The matter of vocational choice and doing the re-
vealed will of God is presented in this film. It shows
that service to other than self, using the talents God
has given, is far more rewarding than devoting life
solely to material gain. The subjects are a young
married couple who choose between teaching or
selling real estate. (28 minutes, sound, black ant!
white) $9.(K).
HOW TO VISIT
For leadership training groups. Shows correct pro-
cedures in visiting. (13 minutes, sound, black and
white) .$4.00.
MY CHURCH
•Sets forth the objectives and background of the
pre.sent-day church. (10 minutes, sound, color) $,^.00.
HOW TO BE SAVED SERIES
Four color filmstrips that are designed to present
the plan of salvation. In each, the plan of salvali<m
is questioned either through words or deeds, then
is explained simply and forcefully.
• A LOST PHARISEF-3.") frames llFS-121
• A LOST SOLniER-44 frames BF.S122
• A LOST CnY-.S9 frames BF,S-123
• A LOS1 JAILER-39 frames _ BFS 124
PERSONAL WITNESSING SERIES
Four filmstrips designed to present the need for and
the results of personal witnessing by Christians.
• WITNESS IN SAMARIA-3,5 frames BFS-ia")
• WITNESS TO AN El HIOl'IAN-40 frames BFS 126
• WITNESS TO THE WORLD-46 frames .. BFS-i27
• WITNESS TO AGRII'PA-43 frames BFS-128
CHRISTIAN SERVICE SERIES
This series sets forth basic truths relating to effec-
tive Christian service as experienced and preached by
Christians of New Testament days.
• I'OWER TO .SERVE-44 frames BFS-I29
• MEN OF GOOD REPORT-33 frames..., BFS-130
• SLCH AS I HAVE-44 frames _ BFS-I31
• CHOSEN VESSELS-39 frames _.. BFS-132
TRIUMPHANT FAITH SERIES
Designed to help Christians live happily and tri-
umphantly, this series of four color filmstrips deal
with basic truths which can be understood and applied
by every Christian.
• THIS THEY BELIF:VED-42 frames BFS 133
• IF GOD BE FOR l.S-43 frames BFS-I34
• CROWN OF RK;HrEOUSNESS-38 frames B-135
• FINDING GODS WILL-39 frames BF.S-I36
Caeh taries contains four filmstrips in color (live
photos), two 10-Inch, 33 'A rpm records, and eight
manuals (two for each filmstrip.) Each series, $33,50
Individual filmstrips with two manuals. $5.00 each
Each record contains the narration for two filmstrips,
for example, SR-I3I-I33 contains narration for BfS-
131 and 133. fach recorct, $3.00. Additional film-
strip manuals, 35c each.
BROADMAN FILMS. Nashville 3, Tennessee
EdScreen & AV Guide — December, 1958
629
CHURCH DEPARTMENT
(Continued from page 628)
And when we do this we shall get
sharper educational tools and get them
at less cost: and they will be easier for
the lay teachers of our churches to use.
This, then, is our first problem. Meas-
ured against the categorical objectives
generally prevailing in the church's
work, what is the potential of each of
the visual and auditory media?
Another problem is that of leader-
ship training! What an old and neg-
lected term! Where are the leaders
to train the people who will show the
people in the local church how to do
the job? The National Council of
Churches has not done the job. If it
left this work for the denominations,
they have not done it, by and large.
If the denominations left it to the
local Councils of Churches, they too
have failed. If the Councils have left
it to the AV distributors, they have
done a great deal — more than one
would normally expect them to under-
take since it is really the church's job
by all logic and common sense. Thus,
after several decades there is little
new leadership at any level of the
church, and some of the old leaders
have gotten pretty tired!
This brings me to our third prob-
lem: the low quality of much of our
utilization of audiovisual aids. Once
we (omplained that we were handi-
capped by poor quality in our audio
and visual aids. That alibi has been
out of date for five years or more.
By and large we have developed no
new techniques in the use of AV ma-
terials, and we have not refined many
of the old ones. Here and there users
have been creative: have gotten out
of the deep rut of "showing" and tell-
ing, but they have not spread this new
knowledge and know-how around very
widely.
Kven our colleges and universities
and seminaries have done little to
develop and refine utilization tech-
niques. A quick look through the
bibliography of dissertations and theses
shows a preoccupation with TV; with
radio as a second. Films and filmstrips,
and the other media, get scant atten-
tion and most of what they do get is
.sophomoric and superficial. If we are
to get out of this Sahara of showing
onto the fertile plains of utilization,
some one must show the way.
Lastly, the church field is suffering
from low-consumption. We are not
using enough materials. We might
learn more if we used morel Once we
wanted to wait until the quality was
better. Now it IS better. Why don't
we use more? Our total usage is not
up where it ought to be and it can be
630
upped by getting those who use little
material to use more, and those who
use none to using some. This is a pro-
motion job. It's work for all of us,
basically: for the church, for the pro-
ducer, for the dealer. Let's get on with
the job!
Forecast
When we turn to this, the grade
gets steeper, and a writer travels at his
own risk, and, perhaps, to the amuse-
ment of his readers. .■\t any rate, the
Editor used that word in his directive,
so here goes!
In the year ahead we believe that
attention will veer from the filmstrip
over to the film: to the short motion
picture which has a high educational
potential. By short, we mean under
15 minutes, and even on down to eight
or ten minutes. Production, process-
ing, and distribution problems will
need to be met, but technological
progress may give the church a high-
potential film that it can buy, not rent.
This year? Perhaps not this year, but
attention will swing in that direction.
.Again, we shall continue to see the
filmstrip appraised and improved as a
medium. It's in the wood! Here is a
medium which can become the work-
horse in |)uttii;g projected still ma-
terial into the classroom provided —
a number of things! These things will
occupy the attention of more and
more people this next year.
This year we shall move closer to a
new type of Biblical film: the imagi-
native and psychological penetration
of the meaning of events and ma-
terials. While there will still be con-
siderable preoccupation with the exter-
nals, this new approach to biblical
material will get under way. To illus-
trate: we will not dress up some char-
acters and ask them to walk through
the dramatic action of the Book of
Ruth. This we have done — well in
•some instances, not so good in others.
The new film will give visual and
auditory form to what the Book of
Ruth said when written and can say
to us now. (The Easter film of the
NCC in 1959 has some of the qualities
of this treatment and approach. Watch
for it: The Power of The Resurrec-
tion.)
Lastly, curriculum builders will be-
gin to give serious consideration to
real AV integration. The "parsley con-
cept" will give way to something more
substantial, honest, and creative. These
brave builders of the newer curricula
will have the wisdom to commit
chunks of the total body of material
into various kinds of formats and
media (in addition to printed pages).
When this is done, let us hope that
they will leave the translation from
the verbal to the visual form to those
skilled in this process and not turn it
over to those skilled only in book and
magazine construction and editing.
Domestication of such production may
tend to be better economics, but if
(|uality is wanted, and it ought to be,
there is just one place to get it: from
those specialized in .\V production.
Lastly, despite appearances, we are
not on a very wide plateau of AV
development. How could that be?
There will be an upturn. This is the
atomic era! More must be done better
in leys time, and that calls for the best
kind ol materials. Of all the gateways
to the miiid, sight and sound are first
and si.cond in importance. The future
will bring more, not less, employment
of these two gateways. ,\nd. on this
note our fo:ecast ends. — WSH
The O.T. Prophets Series
C^alliedral Films, Inc. has just loiii-
|)leted and released its Slory of the
Prophets series of six filmstrips in lull
color art-work and with LP recorded
commentaries. The running time for
each is about 17 minutes with close
to fifty frames each. The (onuneiuary
carries the words of a narrator and
at (ertain times the words of the
prophet under study. While the art is
all by the same artist, the narration is
spoken by several different voices, with
considerable difference in quality and
effectivencfs.
Taken as a whole, this is a good
and useful series for young ])eople
and adults — in church, synagogue,
college and even in the seminary.
With each there is a helpful teacher's
study guide and manual. The six sides
of three records carry the six com-
mentaries.
The series opens with an introduc-
tory filmstrip. Frontiersmen of Faith.
It brings the O.T. prophets into focus
(]uickly, and then moves on from one
to the other. This prologue is an ex-
cellent overview ancl should always be
used to start the series.
Amos: God's Angry Man presents
the times and the work of the Shep-
herd of Tekoa, preacher of doom and
judgment at Bethel. Hosea: Prophet
of Cod's I.oxie tells of Hosea and his
wife (lomer. and out of this unhappy '
marriage Hosea frames his message for
Israel. I
Micah: Prophet of the Common
Man is brought before us in vivid
images and strong words and a not-to-
be-forgotten summary of what God
requires. The series concludes with I
Isaiah — The Vision of Isaiah, and!
Lmiah: Statesman for God. The firsy
presents his vision and call, and th<^
EdScreen !j AV Guide — December, 1958
second his preaching in the crises
which plagued his people and their
rulers across many years.
A commendable effort; a good and
usehil series! Six filnistrips and the
three records, boxed and with guides,
§40.50 complete; from Cathedral Films
or through AV dealers.
Good and Useful
That I should find most of the film-
strips of the Union of .\merican He-
brew Congregations (UAHC) dis-
played in a synagogue where I was
invited to speak to its teachers did not
surprise me as much as it pleased, I
was both more pleased and more than
a little surprised to find many of these
same fdmstrips in the library of a
church.
"How is it," I asked, "that you have
here so many filmstrips which have
been produced by the U.XHC?"
"We believe that our children need
to know about their neighbors; need
to know how they worship, and think;
need to become acquainted with their
great leaders; and, ought to under-
stand some of the problems they face
in living in .-\merica and the world."
Could I ask for a finer statement!
Here, indeed, was an alert and per-
ceptive young minister.
.\nd this is exactly the context in
which I draw your attention to four
new filmstrips by the UAHC. Pro-
duced luider the watchful eye of Dr.
Samuel Grand, these filmstrips have
good content and technical c]ualities
and great usefulness in synagogue and
school.
Part One, Jews In Distant Lands,
lakes us to Iran, Afghanistan, and
Thailand. The time is recent— 1957
and '58. The purpose of our visit is to
meet Jews in some of the cities, to see
them at work, and at worship, and
serving their communities — as Dr.
Jacobson, refugee from the Nazis, so
well does in Bangkok with his eye
hospital.
In Part Two, Jews In Distant Lands,
we visit Singapore, Hong Kong, and
Indonesia, meeting prominent resi-
dents of the Jewish comminiities, and
learning of their contributions as men
of the professions and business. In
eacli of these the color photography
TEACHING AIDS
FILMS, FILMSTRIPS,
SLIDES, POSTERS, ETC.
tVrife for Free Catalog
AMERICAN BIBLE SOCIETY
Audio-Visual Deportment
440 Fourth Avenue, New York 16
and the reading script are by Chaim
Teitler. Each had 40-some frames.
Hillel: Teacher of Love, in 34
frames of full color art, tells of the
life and work of the great Hillel of
Jerusalem, a contemporary of Jesus,
without doubt one of the teachers of
Saul of Tarsus, and opponent of Sham-
mai in many disputes concerning the
Law. Useful in church, college, and
seminary in presenting a summary of
the life and work of a leader of the
Jews in the time of Jesus and Paul.
If you are looking for a description
of how your Jewish neighbors observe
the festival of harvest and joy. the
42-frame filmstrip, Sukos and Simchas
Torah. is suitable and useful for use
with primary and Junior children.
(How Jesus and his family may have
celebrated this same festival is pre-
sented in the 2,'^-frame color filmstrip,
from SVK, Thanhsgix'ing With Jesus).
Each U.XHC: fdmstrip, plus two care-
fully prepared teachers' manuals, is
,S7.50.
Film Notes
For most adults an informative film
with good technical qualities will be
eniertainirg, and fVhy the Kremlin
Hates liananas is just such a film.
Long the target of Red smears, the
United Fruit Company answers with
education x ia the Pan - American
.School of Agriculture. Beautifully
photographed, interestingly narrated
by an expert, here is a film (11 '/a
minutes) for your fellowship groups
when entertainment is to be seasoned
with information. Free from .\ssocia-
tion Films. Ridgefield, N. J.
To Your Health is a "fast-moving,
color cartoon film presenting a concise
summary of basic scientific information
about alcohol and alcoholism." Plus
scientific facts on alcohol, it suggests
some of the reasons why people drink,
how the alcoholic gets that way, and
something of the dimensions of his
problem. Produced for the World
Health Organization, with Dr. E. M.
Jellinek supervising, it reflects Dr.
Jellinek's slants and biases. With a
rmniing time of 11 minutes, it is use-
ful with Junior Hi youth and up to
give information and motivate discus-
sion, investigation, and reading. Rent
($5.00) from any of the Metliodist film
outlets across the country. Recom-
mended.
Most church bulletin boards are un-
imaginative, uncreative, uncommuni-
cative and drab. How church leaders
need to see that fine film, Bulletin
Boards: An Elective Teaching Device.
In eleven minutes it shows how to
bring this communication medium
alive. (From Bailey Films Inc., 6,509
DeLongpre .\ve., Hollywood 28, Calif.)
WHEELIT- 49 to 1 Choice
-of California
audio-visual
co-ordinators
The non-folding WHEELIT No. 4102
does a remarkable job of solving the
transportation problem for audio- visual
equipment in a rapidly growing number of
the nation's schools and colleges.
Answering a questionnaire after a dem-
onstration of competing equipment, 49
out of the 50 co-ordinators present in
California gave WHEELIT the nod over
all other maVes.
Asked to state their reasons in detail,
these co-ordinators cited the saving on
heavy lifting and fatiguing carries, the
exceptionally easy steering, large Formica
top wooden platforms, sound absorption
and lack of vibration. WHEELIT is your
first choice too!
All-steel construction (except platforms) . . . Precision workmanship . . . accurate
assembly . . . ease of maneuvering and smooth, efficient OF>eration characterize all
WHEELITS . . . made both in non-fotding, and folding models for interior, or car and
outside purposes. Heavy straps secure all loads.
For complete specifications and prices see your nearest audio-visual dealer or write:
GRUBER PRODUCTS CO.
Dept. ES
Toledo 6, Ohio
EdScreen & AV Guide — December, 1958
631
hy Max U. Bildersee
Sound Advice
about audio materials
and equipment
TEN YEARS AFTER
Ten years ago both RCA Victor and
Columbia introduced niicrogroovc re-
cordings to the public and to schools.
At the time it was thought that the
78 rpm record would live forever and
that every release would be available
at that speed. And today, ten years
after, the microgroove recording is
standard and the old style 78 rpm re-
cording has all but disappeared. In-
deed, old recordings arc becoming col-
lector's items.
In fact, they are no longer generally
manufactured. They can be made on
special order but reissues of older
titles first presented at 78 rpm are
almost invariably on microgroove discs.
And looking ahead a little bit —
stereophony is becoming popular for
home and for some school applications,
readings of complete books are now
available at 16.7 rpm and experimen-
tation with a turntable speed of 8.3
rpm is well advanced.
Ten years of microgroove recordings
has changed and revitalized an indus-
try. This technological progress is
manifesting itself in instructional
progress because more and better re-
cordings are now available for in-
structional application.s than has ever
been the case in the past. New re-
leases thus far this school year involve
the social studies, languages, literature
and both music appreciation and
music instruction.
The quality of recordings is vastly
improved, as is the variety of materials
available. Sound recording is better
and has led the development of better
sound reproducing equipment. Public
interest in "hi-fi" attests this. The new
records last longer. Broken and
chipped records are no longer a prob-
lem. The lightweight jewel-tipped
pick-up arm means longer record life
than was considered possible in the
days of the heavy arm and the well
remeniberetl shadowgraphed steel nee-
dle, which had to be changed after
every playing.
The recording industry has been
reborn in these ten years. And, appro-
priately, through this decade our
schools have been equipped with new,
modern record players.
Ten years ago some of today's most
important producers of instructional
records were unknown and probably
unplanned. A few such companies well
known today in school and library
circles but unheard of ten years ago
are C.aediiion. with their exceptional
catalogue of recordings in spoken Eng-
lish, languages, history and other non-
musical areas; Spoken Arts, with a
similar but not parallel catalogue;
Spoken Word, which has brought
many memorable recordings into be-
ing, not the least of which are their
current series of complete Shakes-
pearean plays performed by the Gate
Theatre Players of Dublin and their
exceptional "Of Many Things" fea-
turing Bergen Evans, and Enrichment
Materials, which has produced an im-
portant series of instructional record-
ings based on the Random House
Landmark Books and has more re-
cently entered into the field of film-
strip preparation and production.
There are others, too. For instance.
Star, Poetry, Wilmac, Lexington,
Cabot, .iudio Book, l.ihraphone,
Word and literally dozens of other
companies which followed upon the
development of the microgroove re-
cording anil which offer new instruc-
tional horizons to the alert teacher and
administrator.
The fact that the public and the
schools have accepted this ]>ost-war
change and adapted to it is demon-
strated by the lack of old style records
in local rctord shops. We doubt that
there is a multi-roomed school in the
country equipped solely with 78 rpm
record players. Certainly, if such exists,
it cannot be using all the modern
instructional materials.
The long-playing record has brought
about (hanges in instruction which
are blossoming anew each year. Many
teacher guides designed to accompany
textbooks list records which can be
employed either to hasten or to broad-
en learning. The curriculum materials
lists of any school or college are out-
dated — but fortunately not hopelessly.
.Many teachers are behind the times
.iiul haxe failed to take advantage of
tluse materials. The flood has been
too great anti ways must be found to
inform them. Teachers are not unwill-
ing to use these proven new materials,
but they must become better informed
concerning their potential and avail-
ability.
The year H)58 has brought forth a
(onsiderable number of exceptional,
>chool-wortliy recordings. Many are of
interest to teachers of literature.
Others may be used in instruction in
the social studies and the foreign lan-
guages. The year 1958, too, saw the
entry into the record field of another
book company, Harcourt, Brace. They
join Ciiiin and C^ompany, D. C. Heath,
Scott, Foresman and many other com-
panies in this field.
In the past few months there has
been a notable increase in the num-
ber of foreign imports in the instruc-
tional record (ieltl. These are essen-
tially in the area of language instruc-
tion and extend into the area of
foreign national literature.
Foreign languages are dominant at
the moment. The National Defense
Education Act of 1958 has spurred this
and there is tremendous interest today
in the "aural-oral" approach to for-
eign language instruction, much of
which has been generated in the past
twelve months.
The spread of the "language lab-
oratory" idea is a driving force. Ac-
cording to a recently released survey
made by the V. S. Office of Education
("Resources for Foreign Language
Teaching") there are 214 college and
university laboratories functioning in
41 states and 47 high school installa-
tions in 20 states. Even more impor-
tant is the information given us just a
few days ago that interest in this de-
velopment is "sky high." In fact, we
were told, deliveries and installations
rather than orders represent the major
problem. There is a shortage of ade-
quate materials for these installations
and many instructors are relying on
'home-made" recordings for this type
of instruction. .\nd, other than lan-
guage teachers are recognizing the
potential contributions of this highly
intimate comnuinications device and
laboratories are being scheduled for
use by instructors in the humanities,
the arts and the sciences.
.\n important but as yet undevel-
oped area inxolves the rapid spread
of language instruction in the elemen-
tary schools. We anticipate that within
the next few years this will become a
632
Frl^/-r^iar-\ /V A\/ ^".1 iiAc
n
or-^mhor
IQi^R
major factor in the recording industry
wliere schools are concerned.
The emphasis in the elementary
school appropriately is on the aural-
oral (listening and s|)eaking) accom-
plishments with or without reference
to or reliance upon visual understand-
ing and comnuMiication (reading and
writing). The existing gap in our in-
structional materials library is recog-
nized by major and minor producers
alike who are carefully investigating
iliis area with a view to ]>roducing
elementary school useful recordings,
])erhaps accompanied bv filmstrijjs,
thus encouraging |3icture reading and
word association.
.All the producers working in this
area recogni/c the urgent need for
supplying worthwhile examples of
good speech patterns to the youngest
children before personal speech habits
linu't or bar good foreign language
oral commiuiicatioii. To this end each
seeks superior examples of pronuncia-
tion and eniniciation, demonstrated
by men and women, to set before
students.
Otienheimer: Publishers of Balti-
more are already in this field. Their
"Iiench for Cihildren." "German for
Ciliildren," "Spanish for Children," and
"Italian for Children" were published
about a year ago. Then there is
"French for the Younger Set" pub-
lished luider the Uit'n>ersity Associated
label, and others. And there will be
more in the near future. Wilmac of
Pasadena is, we are told, working
closely with school personnel from
that area in the development of spe-
cialized materials for this group. And
others, too, are closely studying the
potential of this market.
Record distribution, too, has seen
some beginnings of changes these past
few months. There have been discus-
sions of establishing educational deal-
erships in records to ser\e the needs
of schools. These dealers woidd carry
highly specialized educational cata-
logues and probably would serve areas
in which they woidd have exclusive
sales rights.
"The Union" and "The Confeder-
acy" have been on the general market
and available to schools for many
months. Yet Columbia, in order to
more closely examine the school mar-
ket, recently offered these two titles
by direct mail to their educational
mailing list. We are told that the re-
sponse has been most eniouraging and
we shall be very much surprised if this
practice is not considerably expanded.
We anticipate that there will be new
and repeated offers of recordings by
direct mail not only by the "big three"
but also by some of the smaller pro-
ducers.
Of course, Enrichment Materials has
long used direct mail advertising to
develop a market for their product.
.\nd their success has been such that
this year, for the first time, eight new
titles were placed on the market in-
stead of the usual four.
Purchasing records by mail from
specialty houses is not new to schools.
IJut leaders in the field like the Chil-
dren's Music Center, Children's Read-
ing Seniice, liowmar, Educational
Audio-Video and others from coast-to-
coast each year issue expanded record
catalogues indicating an expanding
competitive market.
There are distant, indistinct rum-
blings of movement into the record
field by major educational film pro-
ducers like Coronet, AfcGraii' Hill and
Encydopnedia liritannica. Which will
be the first to move we do not know,
but we believe that all three may
shortly become major factors in this
held. '
Coronet is without experience in
this area. Eiuyclopaedia Britannica
Films is already a minor publisher in
this area with their "Fini With
Speecli," "Historical America in Song,"
"Great Literature" children's stories
and foreign language recordings. Simi-
larly, McCiraxv Hill is a record pub-
lisher and distributor. They entered
the field when they undertook the
distribution of all Popidar Science
materials including records and film-
strips.
Neither of the latter companies has
made an intensive effort to sell these
particular jjroducts, but they are listed
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EcJScreen & AV Guide — December, 1958
633
in catalogues and presumably their
dealers and representatives are fa-
miliar with them. Prartirally from the
catalogue listings alone sufficient de-
niantl is created for these records to
continue them. Sales are slow but
steady, despite the lack of systematic
promotion which would include in-
tense efforts to introduce these ma-
terials to teachers and administrators.
In view of this residual, but important,
interest (and all the records were
originally recorded some years ago —
in fact practically all are 78 rpm
issues) the advisability of expansion
into this area is being seriously de-
baled by these companies.
The year in retrospect perhaps is
typified by the adoption of the micro-
groove record ten years ago. Just as the
public "made the switch," so did the
schools but perhaps at a slower pace.
Just as the public recognized the mid-
liple values of the microgroove record,
so did the schools. .And each year the
record is growing in importance as a
tool of instruction.
As we increase the load on the stu-
dent and on the teacher to handle
successfully more information and new
skills from day to day and from year
to year, the availability of instruc-
tional materials must be expanded —
and information concerning them
must be jiresented to all who can use
them profitably.
Audio Directory
Audio Equipment
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Uldefut ^ilmstrlps
By IRENE F. CYPHER
Associate Professar of Education
Dept. of Communication Arts
New York University
FILMSTRIPS IN THE YEAR AHEAD
Inasmuch as this is only my third
month as filmstrip editor for this
magazine, I have but a short past to
look back upon. This is rather nice,
too, for there is a miniinum of mis-
takes to regret and a minimum of
trials and tribulations to growl about.
My past, however, has been literally
filled with experiences dealing with
filmstrips, and it is out of this past
experience that I hope to do some
things witli the material of this col-
umn. Let me tell you a few of luy
hopes:
First and foremost I hope that in
the year ahead we may achieve one
goal dear to my heart, to wit: arrival
at a point where we can say that all
teachers selecting filnistrips for cla.ss-
room u.se do so becau.se they believe
the medium to be one they want to use
and the particular filmstrip one which
presents a story they can really use to
stimulate pupil interest — and not be-
cause they were unable to get a mo-
tion picture! I have nothing against
motion pictures. Let me hasten to say
that I highly approve of them, and
would be lost without them. But I do
think it is time we realized that the
lilmstrip Is not n subsliltite for films
(or for anything else, for that matter).
.Substitute implies .something you use
only when you can't get the real thing,
and I assure you a filmstrip is no
substitute — it is the real thing in
itself and can stand on its own feet
against any contender for honors,
IF . . .
.\nd here is my second hope: arrival
at a point where we may report to you
that everyone is using filmstrips and
not just shmt'itiir them. This means
two things: (1) everyone is using film-
stri|)s when ihey contribute to a par-
ticular lesson, and (2) everyone is
using an ounce or so of common sense
in the way they incorporate the film-
strip into a presentation. If we can
only arrive at the time when part of
a filmstrip is used one day, and the
rest at such time as it really fits a need
ril settle for mission accomplished!
I have a third hope that is slightly
difficult to put into the words I really
want to sav. It contcrns production.
I'he (luality of production has reached
a peak, if by that we mean only tech-
nical c)uality such as good color rendi-
tion, clear pictures, etc. I could wish
that the spark of originality or creativ-
ity burned a i)it brighter sometimes
when we consider story cpialitv. I know
all about the trials of making material
match dilfering curriculums. and I
admit there is a problem to be met.
Perhaps we need a catalyst, and for
that purpose I nominate for a new
approach to (urritulinn, the viewpoint
of the one most concerned — the pupil.
1 wonder what would happen if we
sometimes brought the pupil into the
])roduction picture a bit earlier. After
all, you know, we are always saying
that the initial step in the educational
])rocess is the capturing of jjupil inter-
est. An producers, adults are a few
years beyond the current viewpoint of
the person for whom they are produc-
ing material. Perhaps the results would
be better for all concerned if the level
of interest really represented pupil
needs. .Again perhaps I can report
progress on this front a year from now;
Lastly, I should like to have a group
of pupil evaluators help me write some
of the reviews for this colimm. In
writing reviews I have always tried to
secure as many opinions and reactions
as possible with which to "bolster" my
own opinions. .\t any rate, I intend to
try for some possible innovations along
these lines. It may take a bit of plan-
ning, but we can always try!
The reviews are intended to be help-
ful as well as merely informative. My
own very personal ])eeve is a review
whidi gives only title and price. Most
producers iiulitate a grade level for
which their material is intended. This
matter of grade adaptability is an-
other problem. If, as a reviewer, I see
possibilities for use at oilier levels, 1
think this should be indicated, and
will try to do so. The currirulum is
changing and we should keep pace by
adapting materials to clianging needs.
Now to show you thai 1 mean to
try to make this column a useful
source of information, let me tell you
about a few filmstrips which have in-
terested me. Because they did interest
me, I hope you like them.
UNESCO FABLES
(Color, single filmstriji; produced
by and available from UNESCO Pub-
lications Center, 801 Third .Ave., New
York 22, N. Y.; $4.50 with manual
commentary.) Three fables on one
strip. I'hree stories (without captions,
for the content is told in a manual),
which may be adapted to illustrate why
the qualities of kindness, warmth,
unity and strength are so essential to-
day and why mutual self-help is essen-
tial in both personal and international
affairs. 'I'hi-> is an interesting filmstrip
to use with children and allows for
considerable experimentation in the
way of narration, discussion and story
telling. The pictures are simple, but
the message is weighty. I'd like to try
this strip with a fourth grade and
with a seventh or tenth grade. We
might be surprised at the results. At
least it's a new approach to interna-
tional understanding.
MINERALS ON PARADE
(Color. 3 strips; produced by Sweet-
man Productions, Walnut Hill Road,
Bethel, Conn., $24 per set with text
booklet.) In this set color photographs
supply us with the story of minerals
and examples of the common minerals
that can be found and identified in
most locations. The producer wrote
me that "he became involved in this
subject through his son, aged 11 and
his interest in minerals." This made
me remember how often I too had
watched children coining to see the
minerals in one of our museums, and
how great had been the degree of
interest. This filmstrip series is a good
one to use in stimulating such interest,
and will prove helpful in supplying
information for young scientists, hob-
byists and budding mineralogists.
Photo above shows how LuXout DIM-OUT Draperies soften
outside light to a degree that will j>ermit the projection of
perfect pictures on an audio visual screen . . . and yet, students
can still take notes.
LuXout . . . t-he pioneer in the light control industry
Free brochure,
DIM-OUT folder
and color samples
available on
request. Contact
\m
Department AV
1822 East Franklin Street
Richmond 23, Virginia
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Filmstrips for revieu' should be sent to Dr. Irene F. Cypher,
New York University, 30 Washington Square, New York 3:
FILMSTRIP
CATALOGUE
Largest Filmstrip Library
EYE GATE HOUSE, INC. Dept.Es 12
146-01 Archer Ave.
Jamaica 35, N. Y.
EdScreen & AV Guide — December, 1958
635
valuation of new films
CAROLYN GUSS
Associate Prnressor, School o( Education
Indiana University
EDUCATIONAL MOTION PICTURES
IN REVIEW
Charles F. Hobaii, Jr., and Edward
B. van Ornier, in concluding their re-
port Instructional Film Research I9IS-
1950, present a series of principles
which appear to govern the influence
of films. They state that "although
these principles may be widely known
and accepted (or perhaps disagreed
with, in some cases) they are often
overlooked in the planning, produc-
tion, and use of motion pictures." An
analysis of the films reviewed by Staff
members of the Audio-Visual Center
of Indiana University during 19.58 in
"Evaluation of New Films" appearing
monthly in this maga/.inc reveals that
those ])riniiples which deal primarily
witli film content and treatment — vis-
ual |)rimacy, specificity, relevance,
subjectivity, rate of development, rein-
forcement, and instructional variables
— were not completely overlooked by
producers or reviewers. The applica-
tion of these principles and recogni-
You An
tion of them by reviewers are evi-
denced by the following selected
references to specific films reviewed dur-
ing 1958. Readers may wish to supple-
ment the.se brief excerpts by referring
to the more detailed clescriptions and
analyses appearing in the monthly
issue indicated along with the ])ro-
ducer in parentheses after each title.
Visual Primacy. Clear and simple
visualization of the more important
ideas is preferable to "slick" produc-
tion techniques. The review of Six-
Seven-, and Eight-Year-Olds — Society
of Children. (Vassar College production
distributed by New York University,
February) indicates that the commit-
tee felt that here was an excellent
presentation of results obtained by
"eave.sdrop|)ing with a camera and a
sound recorder" on groups of children
and that the spontaneous and unre-
hearsed atmosphere of the film was
gratifying, interesting, and revealing.
.Similarly, in The Constitution and
the Employer (Center of Mass Com-
munication of Columbia University,
distributed by National Educational
Television Film .Service, January), the
previewing committee saw a sincere
effort in portraying the significant and
essential relationships between the
WITH
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.\meri(an Constitution, the legislature,
the judiciary, and the citizens. The
presence in the film of Mr. Darby
liimself, his attorneys, and Attorney
General Biddle, along with location
shots of the lumber company in op-
eration infuse the treatment with that
autiienticity whidi invariably charac-
terizes sincere attempts of men to come
to grips with their world.
.\ third and final example from the
many others which illustrate that sim-
ple, unadorned film techniques can
result in effective films is Music from
Oil Drums (I-"olkways Records and
Services. June). The reviewer indicated
that the enthusiasm of the performers
and the genuine interest of the narra-
tor provide an authentic educational
and motivational film, and that al-
though the technical C|uality of the
film is not of professional standards,
it does not distract from the vitality
,ind spontaneity of the film story.
Sj>ecificity. This principle implies
that the producer should define in
specific terms the audience and pur-
poses. Chaucer's England with a Spe-
cial Presentation of the Pardoner's
Tale (Encyclopaedia Britannica Films,
May) does precisely this. The evaluat-
ing committee highly recommended it
for senior liigh sdiool and college
English literature (lasses. Filmed in
England, shots of the English country-
side, the spires of Canterbury Cathe-
dral, stained glass cathedral windows,
and illuminated manuscripts provide
groups with valuable experiences re-
lated to understanding the "Tales"
and life in England.
Adelie Penguins of the Antarctic
(McGraw-Hill Hook Co., July) is a
second example of a film dealing with
a very specific subject for a special-
interest group. This film production
evidences a producer-distributor's faith
in the u.ser's interest in using films
with specifii tontent for specific pur-
poses. This film — actually part of a
doctoral thesis — is the first record of
the life history of the penguin. It
shows the constant struggle for sur-
\ival, the menace of the ever-present
enemies of the penguin, the struggle
with the rigors of the climate, and the
competition among the penguins
themselves.
Relevance. The film content should
636
EdScreen & AV Guide — December, 1958
be related to the expected behavorial
outcomes. For example, a film dealing
with the social applications of arith-
metic could hardly be expected to
help a class improve their skill in
arithmetic computation. This princi-
ple directly relates to tlie selection of
films for teaching purposes, but should
also be noted by |)roducers in connec-
tion with their statement of purposes
for their films. Such a film as Is There
Communication When You Spenk?
(McGraw-Hill Book Company, .\pril)
which describes simply, but without
serious distortion, the constituents of
the communication process and the
conditions and rec]uirements for effec-
tive (ommunication, may reasonably
be expecteil to serve not only to cul-
tivate more effective speech and com-
niiniitations behavior but also to im-
press the audience with the funda-
mental nature of a process in which
everyone is almost continually in-
volved.
Subjectivity. Research seems to indi-
cate that learning is facilitated when
the film content is subjective for the
audience or when the audience is
involved in the film action. El Cum-
pleiinos De Pepita. (International Film
liurcau, May), a Spanish language film,
bv interspersing the scenes of prepara-
tion for a .surprise birthday party with
scenes of Pepita as she is on the island,
encourages the viewers to share the
suspense and excitement.
Rate of Development. Producers of
educational films as well as users
should be aware of the fact that re-
search evidence indicates that a slower
rate of film development is generally
superior to a more rapid rate. .Accord-
ing to this principal The Human Body:
The Digestive System (Coronet In-
structional Films, May) should gain
instructional effectiveness because, as
our review indicates, the repetition of
facts with different visuals re-empha-
si/es the important points and, in ad-
dition, provides "breathers" for collec-
tion of thouglits before proceeding to
new material.
Reinforcement. Researcli has shown
tliat films are effective in reinforcing
or strengthening ideas already held
l)v the audience. Reviews of several
films during the year have pointed to
tliis principle. For example, the review
of Russia (Julien Bryan, International
Film Foundation, October) states that
"anyone seeing the film may find
either revelation or confirmation. It is
more likely that he will find both."
Instructional Variables. Hoban and
\an Ormer report that such instruc-
tional variables in films as orientation
of the audience, repetition, informing
the learner about how much he has
learned, check-ups or tests, and audi-
ence participation also aflcct learning.
In Country of Islam (Cliurtliifl-Wexler
Film Productions, .April), for example,
it is expected that students will iden-
tify themselves with Mostafa and by
empathy, .share his environment, activ-
ities and problems; to the extent that
this occurs, attitudes of understanding
and appreciation concerning the wel-
fare of an underprivileged and strug-
gling people will be evoked.
Facts concerning the moon and the
earth which might in some educational
environments seem to have little or
no immediate point of contact with
intermediate-grade pupils' interests
occur in the film A Trip to the Moon
(Encyclopaedia Britannica Films,
,\pril) and its imaginary trip into
space immediately involves the pupils.
Conclusion. The re\iews of the
forty-one films included in "Evaluation
of New Films" in Educational Screen
and Audio-Visual Guide during 1958
bring to 733 the total of reviews pre-
pared by staff members of the Audio-
Visual Center of Indiana University
since they assimied responsibility for
the department in 1940. In addition to
the above film elements, a comparison
of the films reviewed during the year
just ending with tliose reviewed in the
first year of Indiana University's activi-
ties reveals some distinguishable trends
in educational film production. Users
frequently now have a choice of the
film title in either black and white or
color. The average running time is
now somewhat longer than it was ten
to fifteen years ago — the average
length of films reviewed in 1958 being
approximately twenty minutes. There
are many new producers — only a few
of the producers having films reviewed
during 1958 were producing films fif-
teen years ago. .Among the newer
•sources of educational films are pro-
ducers and distributors of films pro-
duced for television purposes or from
telecasts. Compared to earlier films the
more recently produced films are more
specific both in terms of purposes and
intended audience.
.As Neal Miller emphasizes in
Graphic Communication and the Cri-
sis in Education, there is a need for
increased discrimination with reference
to the various factors in graphic com-
munication media that influence audi-
ence behavior. This discussion of
1958 film reviews, it is hoped, has
singled out for consideration some of
these characteristics and will help to
alert film producers and users to the
importance of such learning factors as
drive (motivation), cue (stimulus), re-
sponse (participation), and reward
(reinforcement).
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EdScreen & AV Guide — December, 1958
637
MONTHLY REVIEW OF WHAT'S NEW FROM MANUFACTURERS & DISTRIBUTORS
JUL
y^udio-visual trade review
For addresses of the sources supplying in-
formation on which these h'stings are
based, refer to Directory of Listed Sources,
page 647. For more information about any
of the equipment announced here, use the
Readers' Service Coupon on page 646.
NEW EQUIPMENT
CAMERAS, Movie, TV
Automatic TV Camera, completely self-
contained, for installations involving
dangerous, hard to reach locations
which must be observed from one or
more monitor stations. Automatically
accommodates 1 20 to 1 light range
(equivalent in camera lens stops from
f/1.5 to f/1.6), with 50 °b range in
video output level. Automatically self-
adjusts beam, target and electrical cir-
cuits to optimum value. Wt. 10 lb.
Model 63A. DACE,
For more information circle 101 on coupon
CAMERAS, Still
Bell & Howell "Electric Eye" Camera
"Infallible" Electric Eye Camera, uses
127 film for color or monochrome
snapshots and 2x2 slides. Photo cell
sets lens opening automatically; traffic
lights in viewfinder signal whether
there is enough light to take the pic-
ture on the type of film for which
camera is set; universal focus lens;
double exposure guard; weighs 24
ounces. With harmonizing flash gun
and carrying case, $79.95. BELL &
HOWELL.
For more information circle 102 on coupon
CAMERA ACCESSORIES
Accura Panomat, an automatic panning
unit that fits a tripod head and at turn
of handle produces slow, steady pan,
$3.95, Accura Kino-Fader has two
polarizing filters to fade out 8mm or
1 6mm cameras; C and V series threads
638
adapt it to most lenses; fader handle
is detachable to avoid interference
when mounted on turret cameras.
Complete with leather case $9,95.
PIDC,
For more information circle 103 on coupon
PROJECTORS, Movie, TV
'Teclite" 16mm Sound Motion Picture
Projector. Latest in TSI line, newly
designed lightweight model (less than
30 lb,); compact single-case; detach-
able 8" speaker; 15-watt AC-DC am-
plifier; 2-speed and reverse; cooling
for 1200-watt lamp. TSI.
For more information circle 104 on coupon
Harwald "Ultramatic" Sound Projector
"Ultramatic" fully-encased 16mm sound
projector. Self-contained combination,
projector, cabinet, screen, films, speak-
er and cord, tamper-proof, noiseless,
fitted with large casters to permit
ready movement from room to room.
Projector equipped with safety trips to
stop film automatically, avoid damage.
Air filter, dustfree, $695. HAR-
WALD.
For more information circle 105 on coupon
PROJECTORS, Still
Constellation Mark II, remote controlled
35mm slide projector, specially de-
signed lamp; warm air pre-conditioner
stops slides popping out of focus; 4"
f/3.3 lens; choice of 5 intervals (5, 8,
12, 15, 20 seconds) for automatic
projection or remote control or man-
ual; single frame stereo slot. Uses Air-
equipt changer. $99.50. CRAFLEX
For more information circle 106 on coupon
Opta-Matic Slide Projector features plas-
tic housing which maker states oper-
ates more than 40 degrees cooler.
Semi-automatic, takes 36 slides. Flat
field for 35mm, No. 127 Super and
P^Q,-
Bantam slide sizes, 300 watt, $49 95
OPTICS.
For more information circle 107 on coupon
Victor-Soundview, series of filmstrip-
slide projectors in which an original si-
lent projector can be built up in any
desired combination into an automatic-
advance soundslide machine. 5" f/3.5
lens, 3" and 7" available. 9, 25 and
50 foot push-button cables. Takes
Airequipt accessories. VICTOR AN-
IMATOCRAPH.
For more information circle 108 on coupon
PROJECTION ACCESSORIES
"Reelmobile." Versatile, fitted truck for
transporting and storing films, tapes,
records. Top serves as projector or re-
corder table. All metal. Rolls readily
on 3" cushion-tread casters, 2 with
brakes. Shelf height adjustable. Ac-
commodates "Discabinet," etc, units
41i2xl5"x36" @ $57 (plus separa-
tor racks selected), 30" and 48"
widths also available, WALLACH.
For more information circle 109 on coupon
Three New CE Lamps. 500-watt, 4-pin
base, with internally mounted mirrors,
designed for 8mm and slide projectors.
Maker expects these will cut cost of
future projectors by eliminating need
for reflector as part of machine. The
DFR may be burned horizontally; it
features a "proximity reflector" that
heats (brightens) the filament coils by
reflection, and a "collector grid" to
catch vaporized tungsten and prevent
blackening the sides of the lamp. This
is used in EK "Cavalcade" and similar
new slide projectors. CELAMP.
For more information circle 110 on coupon
0. H. Young Shows CE Lamps
SOUND, Equipment & Accessories
"Acoustical Labyrinth" hi-fi speaker en-
closures claim system resonance lower
than the unbaffled free air cone reso-
nance of the low frequency radiator
itself, to add at least an octave to the
otherwise possible range of the hi-fi
speaker system. Described in new
16p color brochure. STROMBERC-
CARLSON.
For more information circle 1 1 1 on coupon
r, A\/ r.
Knight Hi-Fi Speakers, made in England,
with massive magnet structures; 3-way
(compression-type tweeters, vacuum-
formed woofer cones with mid-fre-
quency radiator cones mounted co-ax-
ially. 12" employs 3 '-'2 lb. magnet,
handles 35 watts, $69.50. 15" em-
ploys 6% lb. magnet, handles 50
watts, $89.50. Impedance )6 ohms;
depth I^'b". allied.
For more information circle 112 on coupon
"Discabinet" System for cataloging, stor-
ing records. Sectional metal case with
built-in pocket stop, heavy individual
wallets for 90 records, 2 sets gummed
numbers, 270 printed catalog cards for
3-way cross-indexing, steel card file
with A-Z index. Also models for tapes
and for 16mm films; and with doors
and locks. WALLACH.
For more information circle 113 on coupon
Stereo Amplifier. "Bantam" Knight
Model KN-720, 10-watt per channel;
6-position selector knob; 5 pairs of
stereo inputs, 2 tape recorder outputs.
$79,95. ALLIED.
For more information circle 114 on coupon
"Stereo Classic" Preamplifier is designed
primarily for use with magnetic stereo
cartridges, for conversion of existing
ceramic cartridge stereo systems where
the necessary preamplification is not
available in the system. Provides feed-
back type circuit equalization for discs
and tape. $24.95, CE-SPEC.
For more information circle 1 1 5 on coupon
Stereo Tapes at 3.75 ips are being offered
by LIVINGSTON at $6.95 for a 2-
track half-hour stereo tape. Producer
claims that improvement in mastering
and duplicating process makes possible
good quality on this "CX" series of 85
titles. LIVINGSTON.
For more information circle 116 on coupon
Tape-lndx. Mylar tabs locate index spots
on tape recordings. Adhere to glossy
side of tape, pass through recorder.
Kit including 360 tabs, 360 location
labels, 60 reel labels and 60 box labels
$9, Also Tape-lndx Master File bind-
er with 1000 removable cards $12.
DATREL. Free sample.
For more information circle 117 on coupon
Miratel announces a new "Instrumenta-
, tion Series" of rack mounting moni-
tors featuring front panel controls,
plug- in construction, 8Mc. video band-
width, self-supporting kine, and with
front panel removable without disturb-
ing the monitor chassis or tube. Regu-
lated power supply is optional at extra
cost. 8" monitor $221; 14" @ $228;
17" @ $234. Audio amplifier is
available with rack mounted speaker
$35 additional.
For more information circle 1 1 S on coupon
MISCELLANEOUS EQUIPMENT
Five-Way Presentation Easel combines
tackboard, flip chart, flannel board
and other presentation techniques in
lightweight, sturdy, readily portable
easel. ARLINGTON.
For more information circle 119 on coupon
"PolyCopy" offers an unlimited number
of copies, all equally good, by contin-
uing to utilize the negative, a single
sheet, without peel-apart, made from
the original. An accessory to existing
photocopy equipment, the "Polycopier"
retails at $79.50, Special paper and
developer is sold through branch of-
fices and franchise dealers. CORMAC.
For more information circle 120 on coupon
Supplementary Tests
for Keystone
No. 46 Telebinocular®
KEYSTONE PLUS-LENS
TEST for Hyperopia (Far-Sight-
edness). Special Acuity Test Card.
READY-TO-READ TEST, 3 cards:
Fusion, Vertical & Lateral Posture,
Usable Vision each eye at Near Point.
«- VISUAL-SURVEY SHORT TEST.
A quick 3-card elimination test. Fusion
and Usable Vision of each eye with
both open, at Far and
Near — also Far Point
Depth Perception, Color,
Vertical Posture.
PRESCHOOL TEST. Familiar Forms; -»
Usable Vision of each eye at Far Point.
SPACHE BINOCl'LAR READING TESTS. 4 stere-
ogiams omitting different words on either side, test-
ing performance of each eye while reading.
KEYSTONE PERIOMETER attachment for Telebinocular, tests side vision,
important for Driver Training Classes.
CLEAR DETAILED INSTRUCTIONS with every Keystone Test.
Have you the Standard Key.stone Visual-Survey Tests, which meet all ordinary
reouirements of scLool and college visual screening? Developed and improved
by 23 years of vision-testing experience with more than 15,000 school systems
and colleges, corporations, eye practitioners, states for driver licensing. ,
Write for Circular, or Demonstration: Keystone View Co., Meadville, Pa.
Originators 0/ Binocular Vision Screening.
Projector Foils — transparent, sensitized
films in 10 colors; provide ready color
reproduction for nonprojected and slide
or overhead projected materials. Direct
copy process; no darkroom or liquid
washes required, the exposed film is
developed in a dry, diazo-type pro-
cedure. Image is permanently clear
and the material does not curl, OZA-
LID.
For more information circle 121 on coupon
TV Cue Punch. Three tiny holes,
punched simultaneously into as many
frames, serve as cue marks that can
be seen on the monitor speaker but
not on home or classroom receivers.
$29.95. NEUMADE.
For more information circle 122 on coupon
Two New Projector Transports. Additions
just made to the Gruber line are two
nonfolding transport tables. For over-
head and opaque projectors a 33" high
model with 10" wheels and 3" cast-
ers; for tape recorders, record players,
etc., a 25" high unit with 8" wheels,
and 3" casters. GRUBER.
For more information circle 123 on coupon
NEW MATERIALS
KEY TO ABBREVIATIONS
mp — motion picture
fs — filmsfrip
si — slide
rec — recording
LP — 33-1/3 r.p.m. microgroove record
min — minutes (running time)
fr — frames (filmstrip pictures)
si — silent
sd — sound
R — rent
b&w — black Cr while
col — color
Pri — Primary
Int — Intermediate
JH — Junior High
SH — Senior High
C — College
A — Adult
AGRICULTURE
From This Lard mp ASSOCIATION 15
min col free. Father tells his young
son about the changes wrought in agri-
culture by mechanized heavy-duty
equipment, conservation, crop rotation,
and other modern techniques. Fire-
stone sponsored. JH SH A
For more information circle 124 on coupon
ARTS & CRAFTS
Artists of Holland 2fs EBF si col $12; ea
$6, Two strips each approx. 44 fr.
Vincent van Cogh and Rembrandt.
Each work is preceded by text mate-
rial including the name of the painting
and the year it was painted, Fibo Col-
or. SH C A
For more information circle 125 on coupon
Masters of Modern Art (additions) 2fs
LIFE si col ea $6. The Art of Van
Cogh. The Art of Matisse — Part I.
SH C
For more information circle 126 on coupon
Museum of Art mp UWF 27min. sd col
$145.39 (less 10% to schools and
other nonprofit organ-zations) . USIA
film now made available for domestic
use. Major museums shown inclucte
the National Gallery, Philadelphia Mu-
r_ A\/ t~..
-,3inrt h\£ai*
IQ^R
639
EXPLORING by SATELLITE
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ANIMATION illustrates the physical laws that
control satellite orbit. ACTUAL FOOTAGE
shows construction, testing, launching, and
tracking of satellites. THOUGHT PROVOKING
PRESENTATION reveals the contributions of the
program to science as satellites explore new
frontiers in space.
l;8 Mill. Color $2-10 B&W 5120
JUNIOR HIGH — SENIOR HIGH
COLLEGE — ADULT
Produced with cooperation of:
I. G. Y.
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U. S. DEPARTMENT OF DEFENSE
NAVAL RESEARCH LABORATORY
NATIONAL SCIENCE FOUNDATION
U. S. ARMY SIGNAL CORPS
NAVAL PHOTO CENTER
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seum. Museum of Modern Art (NY),
Chicago's Art Institute, and Boston's
Museum of Fine Arts — but also smaller
institutions in cities like Montclair,
N. J. and Hagerstown, Md. Many
priceless masterpieces shown in excel-
lent color photography. JH-A
For more information circle 127 on coupon
The New Age of Architecture mp AR-
CHITECTS 42min b&w free. Impact
of architecture on society is developed
in interviews with 16 of the nation's
leading architects and engineers, in-
cluding Frank Lloyd Wright, Miles L,
Colean, Victor Gruen, Buckminster Ful-
ler. Henry R. Luce outlines the chal-
lenge to create" the first modern, tech-
nological, humane, prosperous and rev-
erent civilization." HS C A
For more information circle 128 on coupon
BUSINESS EDUCATION
20th Century Bookkeeping and Account-
ing 3fs SVE si col set $16.20; each
$6. Part I : The Opening of the Book-
keeping Cycle. Part II: Using the
Books. Part III: The Closing Phase of
the Bookkeeping Cycle. SH.
For more information circle 129 on coupon
EDUCATION
The Challenge mp NEA 28min sd b&w
$45. Penetrating pictorial summary of
the 1955 White House Conference on
Education. Produced by Westinghouse
Broadcasting Corp. SH A
For more information circle 130 on coupon
Crowded Out mp NEA 29min sd col $170
b&w $75. How overcrowding of
schools results in children "crowded
out" of their right and opportunity to
learn. Frustrated teacher tempted to
resign; puzzled parent finds classes
conducted in corridors and basements,
project materials crowded out of class-
rooms to make room for more seats.
The 8th in a series of fine films pro-
duced by the NEA on urgent school
oroblems. SH A
For more information circle 131 on coupon
A Desk for Billie mp NEA 57 min. sd col
$325; b&w $110. The true story of a
migrant child who found opportunity
in schools across America, despite the
aoathy and even hostility of her father.
SH A
For more information circle 132 on coupon
No Teacher Alone mp NEA 20min sd col
$100 b&w $40. The significance of
teachers' professional organization with
special reference to the National Edu-
cation Association. SH C A
For more information circle 133 on coupon
Section Sixteen mp NEA 13'/2min sd
b&w $25. Highlights in the history of
education in the United States, with
implications for today's schools. Pro-
duced by the Westinghouse Broadcast-
ing Company. SH A
For more information circle 134 on coupon
FEATURE FILMS
Battle Hymn UWF 1 1 Imin col b&w also
Cinemascope. Guilt ridden bombar-
dier, former clergyman, atones by he-
ro c work on behalf of Korean orphans.
JH SH A
For more information circle 135 on coupon
Kelly and Me UWF 86min col b&w also
Cinemascope. Van Johnson and Piper
Laurie, plus Kelly, their dog, make up
vaudeville trio.
For more information circle 136 on coupon
3 Feet in a Bed mp CONTEMPORARY
79min b&w r$45. Fernandel in French
farce of mistaken identity, plays an
unusual vacuum clearter salesman. A.
For more information circle 137 on coupon
The Time of Desire mp CONTEMPO-
RARY 86min b&w r$45. Two young
sister their mother dead, try to isolate
themselves from the man-dominated
world about them. Swedish, English
titles. A.
For more information circle 138 on couopn
Vitelloni mp CONTEMPORARY 104min
b&w r$45. Story of modern youth,
centered on young males raised in
idleness. Directed by Federico Fellini
( La Strada i ; top awards Venice,
France. Italian, English titles. A
For more information circle 139 on coupon
The White Sheik mp CONTEMPORARY
86min b&w r$45. Satirical comedy
inspired by serialized comic strip craze.
Young bride deserts husband to meet
the hero of strip-level novel. Federico
Fellini's first directorial assignment.
Italian, English titles. A.
For more information circle 140 on coupon
HEALTH, SAFETY
Disney Safety Tales 6fs EBF si col ea $6.
Animated cartoon treatment of safety
problems faced by children. Series in-
clude I'm No Fool With a Bicycle. I'm
No Fool with Fire. I'm No Fool in
Water. I'm No Fool as a Pedestrian.
I'm No Fool Having Fun. How to Have
an Accident in the Home. P. Int. JH.
For more information circle 141 on coupon
Lucky You mp COCA-COLA WVimin
sd col free. Safety practices at home,
at school and at play for age group 5-
1 5. Does not cover safe driving rules.
Partly live, partly animated.
For more information circle 142 on coupon
Vision Tests. Supplementary tests for the
Keystone No. 46 Telebinocular. Pre-
school Test. Visual-Survey Short Test.
Ready-to-Read Test. Plus-lens test for
Hyperopia. Periometer attachment to
telebinocular to test side vision, espe-
cially important in driver training.
KEYSTONE VIEW.
For more information circle 143 on coupon
LANGUAGE ARTS
Firehouse Dog mp FA 10m in sd col $100
b&w $50. "Freckles" is not allowed
to go along to fires because they are
dangerous until the firemen are sure
he will obey orders to stay on the
truck. Community study and charac-
ter building. P.
For more information circle 144 on coupon
The Story of the Goose and the Gander
mp FA sd col $100 b&w $50. Trials
and tribulations of a pair of geese on
the farm. P.
For more information circle 145 on coupon
Three Stories for Children. 3fs EBF si
col ea $6, set in box $18. Drawings
and text frames, by Fibo Color of Hol-
land, tell of Gulliver Among the Lilli-
putians, The Lady of Staveren, and
The Wild Swans. Pint.
For more information circle 146 on coupon
MATHEMATICS
Using Parts of a Dollar fs MOREHOUSE
49fr si col $4.80. The function of
money as medium of exchange, diffi-
culties of barter, coins are used to
640
CONTEMPORARY FILMS
presenfs . . .
INDIAN ARTIST
of the SOUTHWEST
\ fiiiniiictt* history ul AmeriiMii
liiilian itaiiitiiin Imm tlie earliest
i-\;ifi|ilfs (if sniiif jiainiing t(i tlie
works of tlie iiiotltTii IruUan artist.
Oetails on iht' life and work of
Joe Ilcrrara. swi of the first
wttman artist of Ihe modem sehool
of Indian painior-;.
1957 Golden Reel Winner
16nim Sd. Color. 20 Minutes.
Rental: $10.00
Sale: $200.00
For comiilete calaiuKue mi
films on art, urllc to :
CONTEMPORARY FILMS, Inc.
267 W. 25th St.
New York 1, N. Y.
Midwest Office:
614 Davis St. Evamton, III.
PajJowling Pictures
{•n *""
CITY
H IGHWAYS
Upper Elementary Social
Studies Of Our Expanding
Metropolitan areas.
13 Minutes, Color — Sale Only $130.00
Write tor Study Guide and Previews
1056 S. Robertson Blvd.,
Los Angeles 35, Calif.
m fILM OOCIOfiS'
SPECIALISTS
in the science of
FILM
REJUVENATION.
RAPIOWELD Procesi for.
• Scratch-Removal
• Abrasions • Dirt • "Rain"
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rapid
FILM TECHNIQUE ..c
Founded 1940
37-02C 27th St., Long Island City I.N.Y.
A neiar source of
educational motion pictures from
FILM SERVICE
Over 1,000
educational television programs
now available for classroom use.
Complete descriptions of all
programs available upon request.
Write to:
CI
FILM SERVICE
INDIANA UNIVERSITY
audiovisual center
Bloomington, Indiana
show there are many ways of dividing
a dollar. Int. JH.
For more information circle 147 on coupon
MEDICAL & ALLIED SCIENCES
A Better Beginning nnp NV^/U 18'/2min
sd b&w $50; or free loan. Feeding of
premature infants by mother's milk;
Junior League Premature Babies Milk
Bank project; the milk, given free by
nursing mothers, is collected by volun-
teer drivers; processed at the hospital,
and used there and at other hospitals
to save life. Funds for the breast
pumps are collected by volunteers.
College and adult groups, health and
hospital agencies.
For more information circle 148 on coupon
Pediatrics si
ea, apply.
Academy
slides, by
sity, are
available.
For more information circle 149 on coupon
TECHNICOLOR 7 sets 20
Sponsored by the American
of Pediatrics, these color
Dr. Platou, Tulane Univer-
to be made commercially
MUSIC, Vocal
A Child Is Born rec COLREC 12" LP
$3.98. The Trappist Monks of the
1 1 0-year-old Abbey of Our Lady of
Cethsemane offer a program of modes
and chants; liturgical music especially
suited to Christmas observance.
For more information circle 150 on coupon
The Lord Is My Shepherd rec COLREC
12" LP $3.98. Mormon Tabernacle
Choir of 375 voices and organ, in new
psalm setting. Also My Lord, What a
Morning; Ballad of Brotherhood; and
Leaves of Crass, Alfred Kreymbourg's
tribute to Walt Whitman.
For more information circle 151 on coupon
RELIGION, ETHICS
Christmas Joys fs CONCORDIA si col $5.
Artwork explains the meaning of the
Christmas tree, its lights and decora-
tions, and why we give gifts at Christ-
mas. Includes Birth of Jesus, Shep-
herds, Wise Men. Selected hymn
frames. Worship service programs.
For more information circle 152 on coupon
Christmas With Carol and Peter sfs SVE
33fr col LP $8.50 without record
$5.50. Mother explains that yuletide
gifts help us to remember the Greatest
Gift of long ago, so that we celebrate
Christmas in its true spiritual mean-
ing. Pri 5-7.
For more information circle 1 53 on coupon
Christopher Mouse sfs CATHEDRAL 75fr
col LP $12.50 si $10. How a little
field mouse learned the story of the
Nativity from his wise grandfather. 6
up.
For more information circle 154 on coupon
Emanuel fs CON si col $5. Nativity, an-
cient prophecies, Annunciation and
Magnificat, Birth of Jesus, visit of the
Shepherds. Live photography; selected
hymn frames included.
For more information circle 155 on coupon
Grandfather's Boyhood Thanksgiving sfs
SVE col LP $10. Grandfather recalls
his boyhood joys, with emphasis on the
spiritual side of Thanksgiving. El JH
For more information circle 1 56 on coupon
The Holy Bible in Pictures (Catholic)
23fs EBF si col. I 1 on Old Testament
$66. 12 on New Testament $72. In-
div. $6. Holland's famous "Fibo Col-
or" productions, more than 500 fine
LOOK/ A'fvV
FILIyA^ /
SOFTBALL FUNDAMENTALS
FOR ELEMENTARY SCHOOLS
Boyi and girls learn to ploy softbalt, demon-
itrate rules of ploy, techniques, safety measures.
A Furmon production for upper elementary
grodej. 10 MINUTES. BiW $60, RENT $3.
GOLD AND GOLD MINING
Properties of gold, its uses and value, sourcei.
Comprehensive scenes show four types of gold
mining in operation. For upper elementary,
junior-senior high school sociol studies and sci-
ence. 15 MINUTES. COLOR $150, RENT $7.50;
BiW %75. RENT $5.
FERRYBOAT
Explains various kinds of work boats, empha-
sizes different types of ferryboats. A Stuorl Roe
production for primary-elementary grades. 9
MINUTES. COLOR $100, RENT $5; B 8. W $50,
RENT $3.
Order your prints lodoy)
Write for free catalog.
\-> BAILEY FILMS, INC.
4509 OE LONGPRE AVE. HOLLYWOOD 28. CALIF.
FILM SERVICES
TO PRODUCERS OF
16MM MOTION
PICTURES AND
FILMSTRIPS
Sound Recording
Magnetic Transfer
Editing and Matching
Titles and Animation
Colburn Color Positives
Magno-Slriping
Fllmstrip Animation
Slide Duplicating
GEO. W. COLBURN
LABORATORY
INCORPORATED
164 No. Wacker Drive, Chicago 6
Telephone DEarborn 2-6286
EdScreen & AV Guide — December, 1958
641
"FIBERBILT" CASES
"THEY lAST INDEFINITELY"
Equipped with tteel corners, ttttel card
holder ond heavy web straps.
Only original Eiberbilt Cases bear this
Trade Mark
Tour Afsuronre
of Fin9St Quality"
400- to 3000' KmIi
Sold by All leading Dealers
NEW!
A Major AJvmtt in Film Reel Construction
PRECISION DIE-CAST ALUMINUM
HUB COMBINED WITH SPECIAL
TEMPERED STEEL REELSIDES MAKES A
TRULY PROFESSIONAL REEL.
MUCH MORE STURDY - TRUER RUNNING
COMPCO reels and cans are finished in scratch-
resistant balted-on enamel.
Be assured a lifetime of film protection with
these extra quality products.
Write for complete inlormatior).
REELS AND CANS • 1i mm 400 ft. Ihtough 2000 ft.
COMPCO corporation
ISOO NO. SI'AII.Iil.Mi VVENl'E
('lll(A<iO 47. ILLINOIS
.l/ffWw/flWHrrrt of Phottiflrtitihir
EQHlpmi-iil lur Orcr A QVMITKtt <il a Ci:\Tl'l!Y
paintings superbly reproduced in color
photography. A Protestant edition is
in preparation.
For more information circle 157 on coupon
The Holy Mass 2fs EBF si col $12. The
ritual is presented from the viewpoint
of an acolyte serving at the altar;
paintings are reproduced to relate it
to its historical foundations and spir-
itual significance.
For more information circle 158 on coupon
How Others Have Built 3mp BROAD-
MAN ea 1 5min. Consult local source.
Three 15min films for church com-
mittee and others responsible for plan-
ning and erecting church buildings.
Auditorium Interiors and Furnishings.
Educational Building Interiors and Fur-
nishings. Church Buildings: Exterior
Style, Design and Setting. A
For more information circle 159 on coupon
Hymns of the Nativity 2fs SVE si col ea
$5. Eleven of the best known hymns,
printed words against art backgrounds.
For more information circle 160 on coupon
The Hymns of Charles Wesley rec PRTC
LP 12" 2s $3.95. Performed by the
100-voice chancel choir of the First
M«thodist Church of Dallas, Texas;
directed by Dr. Clenn Johnson, min-
ister of music. Honors the 250th an-
niversary of Wesley's birth.
For more information circle 161 on coupon
Jesus as a Boy 4sfs SVE 19-23fr col set
of 4 with LP $21.50; without $16.50,
incl. reading script. The Baby King.
The Baby in the Temple. The Feast of
Lights With Jesus. Thanksgiving With
Jesus. 6-11.
For more information circle 162 on coupon
Jesus' Formative Years ISeries) 3fs CON
si col set $14.25 ea $5. Titles include
The Visit of the Wise Men; The Child
Jesus in the Temple; Jesus' Baptism.
Photography co-ordinates with Family
Films' Living Bible motion pictures.
For more information circle 163 on coupon
A Job or a Calling mp BROADMAN 28
min sd b&w $9. Young couple is
called upon to make a decision be-
tween two worthy vocations, one of-
fering liberal material return, the other
an opportunity to do the revealed will
of Cod, HS A
For more information circle 164 on coupon
Lourdes fs EBF si col $6. A journey
through the shrines, churches, grotto.
Catholic. Pri-A.
For more information circle 165 on coupon
The Meaning of Christmas 4sfs SVE ea
40 fr. 4 fs & 2 rec LP $27.50 fs
without records ea $6. The World
That Needed Jesus. The Enrollment
at Bethlehem. Shepherds Out in the
Field. Good News for All People.
For more information circle 166 on coupon
O Holy Night fs CON si col $5. Events
from decree of Caesar Augustus to the
visit of the Vi/ise Men. Live photogra-
phy. Hymn frames. Worship service
programs.
For more information circle 167 on coupon
The Other Wise Man sfs SVE 45fr col
LP $10.50 si with script $7.50, Adap-
tation of the Henry Van Dyke story of
the fourth Wise Man who spent his
life searching for Jesus, and his for-
tune in helping others, 12 up.
For more information circle 168 on coupon
Rome — The Vatican fs EBF si col $6,
Excellent color photography with Cath-
olic emphasis. El-A
For more information circle 169 on coupon
Stories of the Childhood of Jesus 3fs SVE
si col available @ 59fr including text
frames, or 28fr with reading script,
ea S5, set of 3 $14.25. Based on
"Bible Books for Small People" (Thos,
Nelson & Sons) . Pri, 5-9,
For more information circle 170 on coupon
The Story of Thanksgiving fs SVE si col
captioned, $5, The landing of the
Pilgrims at Plymouth, their hardships,
and the celebration of the first Thanks-
giving. El.
For more information circle 171 on coupon
Strange Gift sfs SVE 50fr sd col LP $10,
Light, song and love are distributed as
gifts to be carried to the newborn
Jesus — and a Little Angel is chosen
to bring a last, strange present. Susan
McCain-SVE production, JH SH A
For more information circle 172 on coupon
Thanksgiving With Carol and Peter sfs
SVE 33fr sd col LP $8,59 without
record $5,50, Why we give thanks to
Cod; the meaning of giving thanks,
Pri 5-7,
For more information circle 173 on coupon
Thanksgiving With Jesus sfs SVE 23fr
sd col LP $7 without record $4, How
the boy Jesus might have celebrated
the Feast of Succoth, at harvest
(Thanksgiving) time. El JH
For more information circle 174 on coupon
Training Kit for Using Audio-Visuals in a
Church. 4fs FAMILY col LP set of 4 —
$16,50. Why Use Audio- Visuals in
Your Church? 46 fr plus 4-minute
motion picture sequence to dramatize
impact of A-V, How to use Filmstrips
68fr,, covers selection, building a film-
strip library, utilization. How to Use
Motion Pictures 64fr what to do be-
fore, during, after showing. How to
Organize for Audio-Visuals in Your
Church 77 fr, HS A TT
For more information circle 175 on coupon
The Washington Mosque mp UWF 16min
sd col $88.59. Religious and cultural
activities in this newly built Islamic
center in our nation's capital. SH C A
For more information circle 176 on coupon
When the Littlest Camel Knelt sfs CA-
THEDRAL 45fr LP $15 si $10 with
script. The real significance of Chris-
mas Eve as seen through the eyes of
the littlest camel. Pri, 6 up.
For more information circle 177 on coupon
Where Your Heart Is mp BROADMAN
28min sd b&w $9, Active tithers,
confronted with need for more liberal
contribution to insure vital expansion
of their church's ministry. Steward-
ship not only of money but of life is
involved, HS A
For more information circle 178 on coupon
SCIENCE, Biology
Exploring the Farmland mp WILCOX
13min col $120. Three youngsters
visit a farm; they see the domesticated
animals, and then the wildlife — birds,
squirrels, possum, skunk, fox. Editorial
direction by John A. Haessler, El JH.
For more Information circle 179 on coupon
SCIENCE, General
Electronic Dynamic Demonstrator TRANS-
VISION, Breadboard (3'x4'l mobile
mounted with components and circuits
to teach electronics from basic circuits
through to radio and TV, The parts
are joined with solderless connectors
and can be dismantled at will. Circuit
f^->
Transvision Electronic Demonstrator
after circuit is added as the course
proceeds, culminating in completely
assembled operating TV receiver super-
imposed on a large circuit diagram.
For more intormation circle 180 on coupon
Exploring by Satellite mp DELTAFILM
28min sd col $240 b&w $120. The
U. S. satellite program documented by
graphic animation to illustrate the
physical laws of orbit, and actual pho-
tography of construction, testing,
launching and tracking. How science
gains from space exploration. JH SH
C A
For more information circle 181 on coupon
Satellite Globe 12"; three-way mounting
for convenient rotation; includes orbit
ring for tracing the path of an earth
satellite. Based on the launching angle,
present and future satellite path can
be traced. Miles-degrees-hours cali-
bration. $14.95. RAND-McNALLY.
For more information circle 182 on coupon
Science Teaching Kits PRODESICN. Ac-
tually working models enable students
to operate and experiment in learning
the science and technology involved in
basic parts of the science curriculum.
Hydro Electric Dam and Generator kit
S59.95; two sets of supplementary
equipment for additional experiments
each $19.95. Conservation Project kit
$16 95. Water Project Pump kit
$19.95, heavy duty battery $2.45.
Water Treatment Plant kit $79.95,
carrying case $14.95, battery $2.45.
Centrifugal Pump, transparent to show
workings, $9.95. Generator k i t
$19.95. Water Treatment chemical
kit $9.95. JH SH
For more information circle 183 on coupon
SOCIAL STUDIES, General
The Fair — Community Work and Fun
mp FRITH 14min sd col $110. Com-
posite of the highlights of seven dif-
ferent fairs, preparations, stock events,
races, school drum corps. Many people
doing many things in common com-
munity effort. El JH.
For more information circle 184 on coupon
Roy, Sheep Dog of the Scottish Highlands
mp EBF I6min sd col $220 b&w $110.
A boy trains his dog for the big Sheep
Dog Trials, and eventually wins third
place on his first time out. Int. JH
For more information circle 185 on coupon
Simon and Lucy of Alaska fs SVE 51fr
captioned col $6. How environment
influences the modern Eskimo family.
Hunting, fishing, dog-sled trips, school
and home life. Questions are sprinkled
into the filmstrip to encourage discus-
sion. Int.
For more information circle 186 on coupon
SOCIAL STUDIES, Geography, Travel
The Amaxon Awakens mp UWF 33min
sd col $177.73. Social studies docu-
mentary treatment of the great river
basin, its history, resources, and poten-
tial development. USIA release. JH
SH C
For more information circle 187 on coupon
Cities of Europe 7fs EBF si col set $42;
indiv. $6, ea approx 50 fr. Cultural,
economic and social aspects of each of
the cities are discussed, significant
sculpture, monuments, buildings and
points of interest are shown. Titles:
Rome, The City; Paris, Vienna, Lon-
don, Madrid, Toledo, Fortress City of
Spain; Granada and the Alhambra.
Int. JH A
For more information circle 188 on coupon
Impressions of Holland 5fs EBF si col set
$30; indiv $6. Titles include; Glimpses
of Holland; Amsterdam, Holland,
Flower Center of Europe; Holland,
Land of Tulips; Costumes and Cus-
toms of Old Holland. Fibo Color. Int.
JH
For more information circle 189 on coupon
Maps and Globes — What Are They? I Ofs
series MES si col set with manual $35,
each $6. The Museum Extension Serv-
ice, in cooperation with the American
Geographical Society, offers these as
basic material for a course in map
reading. What a Map Is. Elements of
a Map. Common Maps. Maps of
Physical Features. Maps for Special
Purposes. The Globe. Using the
Globe. Flat Map of a Round Globe.
Maps for the Air Age. Maps Through
the Ages. Int. JH SH
For more information circle 190 on coupon
Outline Maps for History and Social Stud-
ies. McKINLEY. Large selection of
desk and wall types. Also map note-
books, geographic games and tests,
historical pictures for notebook and
bulletin board use. el-HS
For more information circle 191 on coupon
A Pilgrimage of Liberty mp UWF 31min
sd col $127.96. A government film
showing some of our principal shrines
of democracy: Mount Vernon, Monti -
cello. Hermitage and Abraham Lin-
coln's birthplace; also a cross section
of highlight interest points in other
sections, including Yosemite and Yel-
lowstone National Parks. JH SH A
For more information circle 192 on coupon
SOCIAL STUDIES, Government
The Greatest Treasure mp UWF 20min
sd b&w $72.16. Not the mint nor the
strongbox at Fort Knox — this govern-
ment film presents The Library of
Congress as our nation's greatest treas-
ure. Film describes the more important
activities, services and collections. JH
SH A C
For more information circle 193 on coupon
Sam'l and Social Security mp SSA 1 4min
col sd free. Colorful little cartoon
character finds solution to many of his
troubles in the Federal old-age and
survivors insurance. How it works,
what it means to every American fam-
ily, how it is administered.
For more information circle 194 on coupon
San Francisco, 1945 mp UWF !7min
b&w $34.73. USIA film record of the
conference at which the United Na-
tions was formed and its charter
adopted. JH SH C A
For more information circle 195 on coupon
Scratches
on Film
Irritate
Audiences
Fortunately, scratches
can almost always be
removed — without loss
of light, density, color
quality, sound quality,
or sharpness.
Write for brochure
Peerless
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Write for Free Colalog tS
theHARWALDco.
I 1245 Chicogo Ave., Evontlon, III. • Ph: DA 8-7070
EdScreen & AV Guide — December, 1958
643
THROW AWAY THAT
MESSY FILM CEMENT-
BOTTLE AND BRUSH!!
ZUt4flcUJt
USE
NEW
Cleaner, Faster
Splices — always
the right amount
of fresh cement
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Makes a sp/ice in
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Price ^1
Postpaid
FISHER MFG. CO., Mfg. Chemists
1 1 85 M». Read Blvd., Rochester 6, N. Y.
16MM. SOUND
Kxcellent used projcdioii outfits from $100.
Wide selection of features and short subjects
for sale, rent, and exchange. Write for Free
Catalog.
Notional Cinema Service
71 Dey Street New York 7, N. Y.
ART COUNCIL AIDS
produces exceptional 2x2 Kodochrome
slide series with written commentary.
FOREIGN POSTERS • PRIMITIVE ART
CHILDREN'S ART • DESIGN ELEMENTS
MODERN JEWELRY • HISTORIC TEXTILES
[JAPANESE MASKS, PRINTS, TOYS
Write for free illustrated I9S7 catolog
O. BOX 641
BEVERLY HILLS
CALIFORNIA
IRON CURTAIN LANDS
(Post-Stilin Period)
An up-to-date, objective, auttioritative sur-
vey of ttie Soviet Union and her European
Empire.
Edited under the supervision of Dr. Michael
Petrovich Ph D., Associate Professor of
History, The University of Wisconsin.
16mm sound, 20 minutes. Color or B&W
Prextieiu Prints Available
A Grover- Jennings Production
2765 Forest Glen Trail OecrficM, Illinois
MAKE YOUR
OWN SLIDES
on your own
TYPEWRITER
by using
RADIO-MATS
Regular size 3 '/«x4 or the New Duplex 2x2
Sold by Audio-Visuol, Photo & Theatre
Supply Dealers. For FREE SAMPLE write —
RADIO-MAT SLIDE CO., Dcpt. V,
111 OokrWee llvd., Oaytowo leecti. We.
Town Meeting of the World nnp UWF
30min b&w $57.43. USIA film pre-
sents the U.N. General Assembly in
terms of a typical American town
meeting to explain the U.N. organi-
zation, functions and operations. HS
C A
For more information circle 196 on coupon
UNESCO and Japan mp UWF I Omin b&w
$20.95. The functions and operations
of the United Nations Educational, Sci-
entific and Cultural Organization with
special reference to its meaning for
the Japanese people. JH SH C A
For more information circle 197 on coupon
Will for Peace mp UWF 33min b&w
$71.88. Post-war activities of U.S.
and Russia re U.N., UNRA, Marshall
Plan, war preparations. USIA film.
SH C A
For more information circle 198 on coupon
SOCIAL STUDIES, History, Anthropology
The American Revolution: A Picture His-
tory 6fs EBF si col 50fr ea. Set of 6
$36. Indiv. $6. Drawing on the pic-
torial resources of the magazine Amer-
ican Heritage, this new series, cap-
tioned, includes the following titles;
Causes of the Revolution; The War
from Lexington to Princeton; The Dec-
laration of Independence; The War
from Saratoga to Valley Forge; The
War at Sea; The War in the South.
JH SH C A
For more information circle 199 on coupon
The Civil War 8fs EBF si col set $48.
Indiv. $6 ea. Prepared in collaboration
with Bruce Catton, editor of American
Heritage; the set includes: Causes of
the Civil War; From Bull Run to An-
tietam; From Shiloh to Vicksburg;
The Civil War at Sea; Gettysburg;
Sherman's March to the Sea; The Road
to Appomatox; The Reconstruction Pe-
riod. Captioned; review questions and
suggested activity included at end of
each strip. JH SH C A
For more information circle 200 on coupon
Documents of America (series) rec EN-
RICHMENT 12" LP ea $5.29. A: The
Declaration of Independence fs B: Lin-
coln's Gettysburg Address. A: The Bill
of Rights fs Patrick Henry's Famous
Speech.
For more information circle 201 en coupon
Epic of Man (additions) 6fs LIFE si col
ea $6 (4 or more @ $5 ea). The
Oldest Nation: Egypt. Egypt's Eras of
Splendor. Crete: The Minoan Age.
Crete: Palace of Minoi. Great Age of
Warriors: Homeric Greece. Forebears
of the West: The Celts. SH C
For more information circle 202 on coupon
The Korea Story mp UWF 30 min b&w
$57.37. USIA film depicts the devel-
opments prior to the outbreak of the
Korean War, outbreak of hostilities,
UN Security Council Action, and final
truce talks. SH C A
For more information circle 203 on coupon
Landmarks of America (additions to se-
ries) rec ENRICHMENT 12" LP
$52.29. Thomas Jefferson: Father of
Democracy fs The Vikings; based on
Landmark Books 36 and 12. George
Washington: Frontier Colonel fs The
Santa Fe Trail; books 71 and 13.
For more information circle 204 on coupon
Red China and the United Nations mp
30min b&w $57.43. Henry Cabot
[-°dge, Jr., U. S. ambassador to the
U.N., appears before an officers' con-
ference to discuss the policy of this
country towards admission of Red
China to the U.N. USIA film. SH C A
For more information circle 205 on coupon
The Significant Years mp ASSOCIATION
28min b&w free. A quarter-century
of history, from the Depression to the
Space Age, is shown in this documen-
tary film. Produced for Newsweek
Magazine, from newsreel and library
footage, it shows the Dust Bowl, TV A,
industrial strife, Spain, Ethiopia, Hit-
ler's rise, Pearl Harbor, World War II,
Russia, Korea, the age of the satellites.
SH A C
For more information circle 206 on coupon
The United Nations and World Disputel
mp UWF 21 min b&w $40.92. USIA
film pictures the UN's part in settle-
ment of crises that have threatened
world peace in Indonesia, Palestine,
India and Korea. JH SH C A
For more information circle 207 on coupon
SOCIAL PROBLEMS
Assignment: India mp EBF 56min sc
b&w. Part I $150; Part II $150
Problems faced by this vibrant younj
nation; changing mores, hopes for fu-
ture. Chester Bowles tells of progress
and problems. SH A
For more information circle 208 on coupon
NEW PUBLICATIONS
Audio Record. Comprehensive, detailed,
objective directory of the tape re-
corders now on the American market.
Oct. 1958. AUDIO DEVICES.
For more information circle 209 on coupon
Audio-Visual Instruction. Paul R. Wendt.
1957. No. 14 in the series "What Re-
search Says to the Teacher," NEA Dept.
of Classroom Teachers, American Edu-
cational Research Association. Simple,
clear, persuasive presentation to the
classroom teacher of the purposes of
A-V and the resources available; at-
tractively illustrated. 32pp single copies
25 cents, 10 or more less 20%. NEA
For more information circle 210 on coupon
Audio-Visuals to Use with Uniform and
Cycle Graded Lessons. One of the most
carefully and thoroughly coordinated
film bibliography-catalogs yet prepared
in the field of church A-V. The Ot-
terbein Press, Dept. of Audio-Visuals,
240 W. Fifth St., Dayton 2, Ohio.
Broadcasting and Film Commiisien, Na-
tional Council of Churches, 1958-9
catalog of films produced by churches,
for specific church needs. Free. 1 2pp.
BFC
For more information circle 211 on coupon
Broadman Films and Filmstrips. 20p cata-
log. Materials produced by and for
the Southern Baptist Convention. Free.
BROADMAN
For more information circle 212 on coupon
Business Education Films 24 page cata-
log, 1958-9 listing more than 280
titles under 32 classifications ranging
from Accounting to Vocational Guid-
ance. Free. BEF
For more Information circle 213 on coupon
The Camera Craftsman, house organ of
the National Camera Repair School,
Box 1 74, Englewood, Colo. Free.
24pp.
Catholic Film Catalog. Nearly 100 films
available, including kinescopes of The
644
EdScreen & AV Guide — December, 1958
Catholic Hour, the Father McQuade
I3-part "W« Believe" series, and many
others in the film library of the Na-
tional Council of Catholic Men, 50 E.
42nd St., New York, N. Y.
Do- It- Yourself Kits for Science Instruc-
tion. Details on seven project kits for
student activation in science classes.
Free. PRODESICN.
For more information circle 214 on coupon
Eastman Motion Picture Films For Pro-
fessional Use. 56-page data book and
32 individual specification sheets on
black-and-white and color films.
$1.25.
For more information circle 215 on coupon
Elementary Science Series Composite list-
ing of 46 titles, plus I 1 not in this
series. Folder. Free. MH
For more information circle 216 on coupon
'ilmstrip Catalog Supplement. Describes
15 new filmstrip series, including 92
separate titles. EBF. Free.
For more information circle 217 on coupon
Pilmstrips for Thanksgiving and Christ-
mas, 16pp. Free. SVE
For more inform.ition circle 218 on coupon
Florman & Babb have a new catalog
covering rental of professional motion
picture production equipment and ac-
cessories. Cameras, recorders, pro-
jectors, editing equipment, lights,
booms, dollies, tripods, lenses, etc. are
listed in detail. 16 pp. Free.
For more information circle 219 on coupon
'getting the Most out of Your 8MM Films
8-pages. Valuable tips to amateur
movie makers. Free. EK.
For more information circle 220 on coupon
louide to stereo and monophonic hi fi,
shows various means of building sys-
tem out of components. 20pp free.
SCOTT.
For more information circle 221 on coupon
Instructional Materials JAM 22p free.
1958-9 catalog of filmstrips, some
sound.
For more information circle 222 on coupon
Kodak Porta Lens Data. Guidance and
tables on use of auxiliary lenses for
movie cameras used close-up for titles,
etc. 4pp. Free. EK.
For more information circle 223 on coupon
McCraw-Hill, Young America and Popu-
lar Science filmstrip catalogs for 1958-
9. Free. MH
For more information circle 224 on coupon
More than 600 Government Films selected
as teaching aids for schools and col-
leges are described in a new free
catalog. Subject classifications in-
clude: Social Studies, Music and Art,
Science, Education, Physical Training,
and Vocational Education. Many are
1958 releases, available for the first
time. UWF
For more information circle 225 on coupon
More than 32,000 items are listed in
1 959 edition of electronics catalog
(Allied 1801, Of special interest to
educators is an expanded section on
training kits, recording and test equip-
ment, books, diagrams, parts and tubes
required for training and instruction.
452 pages. Free. ADDIED.
For more information circle 226 on coupon
National Tape Recording Catalog. Sup-
plement to Second Edition. DAVI
For more information circle 227 on coupon
'Neutral Density Fitters, when and how
Our Experience fs Your Key To Service and Dependability
CAMART DUAL SOUND READER
WITH BELL & HOWELL VIEWER
Model SB-111
Complete with optical sound reproduc-
tion head (or choice of magnetic sound-
head) base plate, amplifier-speaker. For
single or double system sound. An un-
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brilliant ZVa x 3Va picture.
Dual Reader . $195.00
Bell & Howell Viewer $ 93.00
The CAimCRA liHARl Inc. '»''
Broadway, New York
PLaxa 7-6977
23, N. Y.
oon6,4J,t audiofile
box 1771
olbany 1
new york
for summary, appraisal and utilization information
about spoken disc and tape recordings for schools,
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curriculum and materials centers.
audiofile -the cross-indexed card file
Max U. Bildersee
Editor
o
descriptive
brochure available
to use them, how to achieve special
effects. Bulletin. Free. TIFFIN.
For more information circle 228 on coupon
"NO; Register Photographically!" Book-
let on photographic Automation by
means of the 35mm motor-driven
"Robot" camera. 32pp. Free. HEITZ.
For more information circle 229 on coupon
Phonograph Records for Classroom and
Library. Instrument Recognition,
Rhythmic Play, Folk Music b Square
Dance, Words & Stories, Social Stud-
ies, Christmas Songs & Stories. Graded
Kindergarten to 9th. 36p descriptive,
graded catalog. ERS. Free.
For more information circle 230 on coupon
Photo-Oil Coloring For Fun or Profit.
New edition includes instructions on
use of new sprays and oil pencils. 19
chapters, color plates, 151pp. $3.95.
John C. Marshall Mfg. Co., Inc., 167
N. 9th St., Brooklyn 11, N. Y.
Projection Lamp Replacement Cuide.
Exact recommendations by manufac-
turers, tabulated by make, model, and
wattage. 20 pages, printed on heavy
stock, the pages staggered for handy
reference. WECLD.
For more information circle 231 on coupon
Taking Pictures for the High School
Yearbook. 36pp. $1. ARCUS.
For more information circle 232 on coupon
Tape Cross Reference Chart. Handy table
gives comparable numbers and grades
of Irish, Scotch, Audio and Sound-
craft tapes. Reverse side gives single-
track playing time of 1 '/2 — 1 — ''2mil
tap>e at four different speeds. Free.
ORRADIO.
For more information circle 233 on coupon
Tape it off the Air. Instructions on the
use of radio and TV receivers as a
source of non-commercial tape record-
ings. Free. ORRADIO.
For more information circle 234 on coupon
Tape Playing Time Chart Revised, up-to-
date chart includes the new 1-mil and
'/2-mil thick tapes, at speeds IT'S ips
to 15 ips. Free. ORRADIO.
For more information circle 235 on coupon
Test Survey. Recap summary of approxi-
mately 1 50 reading tests from primary
through college. In each case the
purposes, range, time, norms, num-
ber (series), scoring, standardization
data and date, rate in w.p.m., equiva-
lent forms, and description of the test
is listed, as in the publisher's address.
32pp. EDL
For more information circle 236 on coupon
See
Reader's Service Coupon
Next Page
EdScreen & AV Cuide — December, 1958
645
NEWS
IN THE
TRADE
Scene from the Walt Disney Production,
"White Wilderness"
Lenses for "White Wilderness"
Kling Photo Corporation reports that
Krifitt lenses and Arriflex cameras were
used extensively in taking the new Walt
Disney nature classic, "White Wilder-
ness."
Texas U. Gets Ampex Tape
Ampex has installed a $50,000 video
tape equipment at the University of Tex-
as. This is believed to be the first on any
college campus. Results reportedly are
twice as good as from kinescopes; pro-
duction costs more than twice as high
for initial material ($140 against $60
for a half-hour show) but tapes can be
erased and re-used. Tapes will be used
for both closed circuit teaching and dis-
tribution to commercial stations, but kin-
nies wilt continue to be made available
for the many stations, especially the edu-
cational outlets, not equipped as yet to
use the tape.
Tiny Photo Cell
A new, very small light-sensitive cell
is announced by the RCA Electron Tube
Division for use in motion picture pro-
jectors and electronic computers. This
photojunction cell (RCA-7224) weighs
approximately one gram; excluding its
flexible leads it is about the size of an
eraser on a pencil. The new cell employs
a germanium p-n alloy junction and fea-
tures fast rise and fall characteristics,
illumination sensitivity of 0.7 microam-
peres per foot candle, and a power-dis-
sipation capability of 30 milliwatts. It
has a high sensitivity to red and to in-
frared as well as good response in the
visible spectrum.
Direct Release by Broodman
Broadman Films offers direct release of
many of its motion pictures to religious
libraries and dealers on much the same
pattern as generally prevails in religious
distribution. However, such favorite
Broadman films as "Bible on the Table,"
"Dedicated Men" and "That They May
Hear" will continue to be obtained
through Family Films as in the past.
New Sylvonia Reflector Lamp
Sylvania announces a compact 1 50-
watt projection lamp with built-in reflec-
tor, the "Super Tru-Flector" (A.S.A.
Type DCA), said to outperform 8mm
projection systems rated as high as 750
watts. It represents a more than 50 per
cent increase in light output over the
original Tru-Flector introduced last Jan-
uary, with which, however, it is not
interchangeable. A small auxiliary trans-
former, with selector knobs, handles volt-
ages from I I 0 to 240. At least two pro-
jectors, Argus and Bell & Howell, are
expected to market projectors using the
new lamps before the end of 1958.
New NAVA Equipment Directory
The fifth edition of the NAVA Audio-
Visual Equipment Directory is scheduled
to appear early next year. Final deadline
on data changes was November 5. A new
file-folder system is expected to make the
revision job easier and faster. This is one
of the most useful, and most accurate,
publications in the entire AV field. The
fourth edition has been completely sold
out.
Air Corps "Escape" Maps
Denoyer-Geppert offers a broken lot of
nine different "escape maps" of Far East
regions, originally issued to Air Corps
FREE INFORMATION SERVICE COUPON
To EdSCREEN & AVGUIDE, 2000 Lincoln Park West, Chlcogo 14, III.
I am interested in receiving more information or a demonstration of the item
or Items I have indicated by encircling the code numbers corresponding with
code numbers on listings of new A-V materials and equipment in your De-
cember 1958 issue:
101 102 103 104 105 106 107 lOt 109 110 111 112 113 114
115 116 117 118 119 120 121 122 123 124 125 126 127 128
129 130 131 132 133 134 135 136 137 138 139 140 141 142
143 144 145 146 147 148 149 ISO 151 152 153 154 155 156
157 158 159 160 161 162 163 164 165 166 167 168 169 170
71 172 173 174 175 176 177 178 179 180 181 182 183 184
185 186 187 188 189 190 191 192 193 194 195 196 197 198
199 200 201 202 203 204 205 206 207 208 209 210 211 212
213 214 215 216 217 218 219 220 221 222 223 224 225 226
227 228 229 230 231 232 233 234 235 236 237 238 239 240
Nome __ _ _ _
Organization or School
Address
flyers to use if forced down behind en-
emy lines. Lithographed on cloth (cel-
anese acetate) , will not crack. Now used
as decoration. Could help dramatize ge-
ography and history study. Set $7.75;
minimum order $5 for individual maps
ranging from 50 cents to $2.25.
Kodak Educational Scholarships
Eastman Kodak Company has awarded
51 direct grants and 39 fellowships as
part of its aid-to-education program,
which this year amounts to more than
$600,000.
SMPTE Audio Lecture Series
A series of 20 technical lectures on
various phases of sound and acoustics has
been announced by the Society of Motion
Picture and Television Engineers, Eastern
Section. They are held weekly, at various
studios, etc. — registration fee for SMPTE
members $50, nonmembers $60.
Training Aids from Victor
Five booklets for free distribution to i
all who attend A-V classes and workshops
include: "Four Steps in Skillful Use of
Films," "How To Train Projectionists,'
"Sources of Film and A-V Information,"
"Helping Teachers Use Films Effectively,"
and "Planning Schools for A-V Educa-
tion." Victor Animatograph Corp., Plain-
ville. Conn.
New Rand-McNally Plant
Rand McNally have just opened a new
$300,000 plant in Downers Grove, III.,
for the manufacture of globes.
"Rapid" Now Ships, Inspects
Rapid Film Shippers, Inc., subsidiary of
Rapid Film Technique, 37-02 27th St.,
Long Island City I, N. Y., announces an
extension of its film rejuvenation and
cleaning services in the direction of han-
dling all details of shipment of films on
client's instruction. This includes inspec-
tion, cleaning and condition reports. They
do not solicit or promote showings.
Viewlex — Eyegate
The Viewlex, Inc., plant in Long Island
City, N. Y., is the site of pictures taken
by Eyegate House for its filmstrip "Big
City Workers."
New Educational Producer
Delta Productions, Inc., 7238 W.
Touhy Ave., Chicago 31, is a new edu-
cational and industrial film producer,
headed by Robert L. Ford, formerly with
Coronet and EBF. Staff includes Miss
Evelyn P. Anderson, university teacher
and film writer-producer. First release:
"Exploring by Satellite."
Contemporary Move
Contemporary Films, Inc., has moved
to its own 3-story building, at 267 W.
25th St., New York 1, N. Y. Its phone;
ORegon 5-7220. Mrs. Shirley Ellis, for-
merly in charge of 16mm films at the
Chicago Public Library, has joined the
Contemporary staff, as has Henry Breit-
rose. Along with Wm. Dennis on the
west coast, Contemporary is now exclu-
sive distributor of United Nations films.
DIRECTORY OF SOURCES FOR MATERIALS
LISTED ON PAGES 638-645
Western Ave.,
ULIED Radio Corp., 100 N.
Chicago 80, III.
ARCHITECTS — American institute of Archi-
tects, 1735 New York Ave., N.W., Washing-
ton 6, D.C.
^RGUS CAMERAS, Division of Sylvania Elec-
tric Products, Inc., Ann Arbor, Mich.
ARLINGTON Aluminum Co., 19015 W. Davi-
son, Detroit 23, Mich.
WSN.: ASSOCIATION Films, Inc., 347 Madison
Ave., New York 17.
AUDIO DEVICES. Inc.,
York 22, N. Y.
444 Madison Ave., New
9EF: Business Education Films, 4607 16th Ave.,
Brooklyn 4.
■ELL & HOWELL Co., 7100 McCormick Rd.,
Chicago 45.
BFC: Broadcasting and Film Commission, Na-
tional Council of the Churches of Christ In
the U.S.A., 220 Fifth Avenue, New York 1.
SROADMAN Press, 127 Ninth Ave., N., Nash-
ville 3.
CATHEDRAL Films Inc., 140 N. Hollywood
Way, Burbank, Calif.
:OCA-COLA — Consult local bottling plant man-
ager.
COLREC: COLUMBIA RECORDS, 799 Seventh
Ave., New York 19.
CONCORDIA Films, 3558 S. Jefferson Ave.,
St. Louis 18.
CONTEMPORARY Films Inc., 13 E. 37 St., New
York 16.
CORMAC Photocopy Corporation, 80 Fifth Ave.,
New York 11, N. Y.
DAGE Television, Div. Thompson Products,
Inc., West 10th St., Michigan City, Ind.
DATREL Company, Inc.
Hempstead, N. Y.
lAVI — Department of Audio-Visual Instruc-
tion, NEA, 1201 Sixteenth St., N.W., Wash-
ington 6, D.C.
OELTAFILM: Delta Film Productions, Inc., 7238
W. Touhy Ave., Chicago 31, III.
IBF: Encyclopaedia Britannica Films Inc., 1150
Wilmette Ave., Wilmette, III.
IDL — Educational Developmental Laboratories,
Inc., 75 Prospect St., Huntington, N. Y.
EK: Eastman Kodak Co., Audio-Visual Service,
Rochester 4, N. Y.
ENRICHMENT Teaching Materials, 246 Fifth
Ave., New York 1 .
ERS — Educational Record Sales, 1 53 Chambers
St., New York 7, N. Y.
FA: Film Associates of California, 10521 Santa
Monica Blvd., Los Angeles 25.
FAMILY Films Inc., 5823 Santa Monica Blvd.,
Hollywood 38.
FLORMAN £r BABB, 68 W. 45th Street, New
York 36, N. Y.
FRITH Films,
wood 28.
156 N. Franklin St.,
1816 N. Highland Ave., Holly-
IGELAMP General Electric Co., Photo Lamp
Dept., Nela Park, Cleveland 12, Ohio.
GE-SPEC — General Electric Company, Special
Electrical Components Dept., West Genes-
see St., Auburn, N. Y.
GRAFLEX Inc., 154 Clarissa St., Rochester,
N. Y.
GRUBER Products Co., 2223 Albion St., Toledo
6, Ohio.
HARWALD Company,
Evanston, III.
1245
HEITZ, Karl,
York 17.
Chicago Ave.,
480 Lexington Ave., New
JAM Handy Organization, 2821 E. Grand Blvd.,
Detroit 1 1 .
KEYSTONE VIEW Company, Meadville, Pa.
LIFE Filmstrips, 9 Rockefeller Plaza, New
York 20.
LIVINGSTON Audio Products Corp., Box 202,
Caldwell, N. J.
Mckinley Publishing Co., 809 N. 19th St.,
Philadelphia 30, Pa.
MES — Museum Extension Service, 10 E. 43rd
Street, New York 17, N. Y.
MH: McGraw-Hill Book Co., 330 W. 42 St.,
New York 36.
MIRATEL,
Minn.
1080 Dionne St., St. Paul 13,
516 Fifth Ave.,
Inc.,
MOREHOUSE Associates
New York 36, N. Y.
NEA: National Education Association, National
Commission on Safety Education, 1201 16th
St., N.W., Washington 6.
NEUMADE Products Corp., 250 W. 57th St.,
New York 19, N. Y.
NWU — Northwestern University, Film Library,
Speech Annex 1, Evanston, III.
OPTICS Mfg. Corp., Amber & Willard Sts.,
Philadelphia 34.
ORRADIO Industries Inc., Shamrock Circle,
Opelika, Ala.
OZALID Division, General Aniline and Film
Corporation, 1 7 Corliss Lane, Johnson City,
N. Y.
PIDC — Photographic Importing and Distribut-
ing Corp., 67 Forest Road, Valley Stream,
N. Y.
PRODESIGN — Product Design Company, 2796
Middlefield Road, Redwood City, Calif.
PRTC — Protestant Radio and Television Cen-
ter, 2727 Clifton Road, N.E., Atlanta 6, Ga.
RAND McNALLY & Co., Box 7600, Chicago 80.
SCOTT: H. H. Scott, Inc., Dept. P, 1 I I Powder-
mill Road, Maynard, Mass.
Shell Oil Co. catalog 24 16mm sound films.
Free. 50 W. 50th St., N. Y. 20.
SSA — Social Security Administration, Equit-
able BIdg., Baltimore 2, Md. And from SSA
district offices.
STROMBERG-CARLSON, Rochester 3. New
York.
SVE: Society for Visual Education Inc., 1345
W. Diversey Pkwy., Chicago 14.
TECHNICOLOR, 533 W. 57th St., New York
19, N. Y. Mr. Fenno Jacobs.
TIFFIN Marketing Co., 71 Jane St., Roslyn
Heights, Long Island, N. Y.
TRANSVISION Inc., New Rochelle, N. Y.
TSI Technical Service, Inc., 30865 Five Mile
Rd., Livonia, Mich.
USIA — United States Information Agency
films are available for outright purchase
from United World Films, Inc., 1445 Park
Ave., New York 29, N. Y., at the govern-
ment-approved prices Indicated. 10% dis-
count to schools and other nonprofit organi-
zations.
UWF: United World Films, 1445 Park Ave.,
New York 29.
VICTOR ANIMATOGRAPH Corp., Division of
The Kolort Co., Inc., Ploinville, Conn.
WALLACH & Associates Inc., 1589 Addison
Road, Cleveland 3, Ohio.
WECLD — Westinghouse Electric Corporation,
Lamp Division, Bloomfield, N. J.
WILCOX — Roy Wilcox Productions,
len Hill, Meriden, Conn.
Inc. Al-
Advertisement
HELPFUL BOOKS
THE AUDIO-VISUAL EQUIPMENT
MANUAL. By James D. Finn. Pub-
liihed under the general editorthip of
Edgar Dole. 384 pp. 1400 illustra-
tions. Henry Holt and Co., 383 Mad-
ison Ave., New York 17, N. Y.
$9.50.
EDUCATORS GUIDE TO FREE FILMS.
Compiled and Edited by Mary Foley
Horkheimer and John W. DiHor. Edu-
cational Coniultant, John Guy FewHcot.
18th Annual Edition, 1958. Educa-
tors Progress Service, Dept. AVG,
Randolph, Wis. $7.00.
AUDIO-VISUAL MATERIALS: THEIR
NATURE AND USE. Revised Edition.
By Walter Arno Wittich and Charles
F. Schuller. 570 pp. 249 Illustrations,
14 Color Plates. Harper & Brothers,
49 E. 33rd St., New York 16. N.Y.
1957. $6.50.
AUDIO-VISUAL METHODS IN
TEACHING: REVISED AND EN-
LARGED. By Edgar Dole. 544 pp.
Illustrated; and with 49 full-color
plates. Henry Holt and Co., 383
Madison Ave., New York 17, N. Y.
$6.25.
MITCHELL'S MANUAL OF PRACTI-
CAL PROJECTION. 450 pp. Illus-
trated and cross-indexed. Covers
every aspect of motion picture pro-
iection. Material presented in easily
understood language — not too tech-
nical, yet technically accurate. Most
complete end practicol handbook for
projectionists ever published. Inter-
national Projectionist Pub. Co., 19
West 44 Street, New York 36, N. Y.
$6.00.
EDUCATORS GUIDE TO FREE SLIDE-
FILMS. Compiled and Edited by Mary
Foley Horkheimer and John W. Differ.
Tenth Annual Edition, 1958. Educa-
tors Progress Service, Dept. AVG«
Randolph, Wis. $6.00.
STANDARDS OF PHOTOPLAY AP-
PRECIATION. A Course of Study in
Photoplay Appreciation, Including a
Photoplay Approach to Shakespeare.
By William Lewin and Alexander
Frozier. Illustroted. Educational &
Recreational Guides, Inc., 10 Broinerd
Rood, Summit, New Jersey. $4.75.
EDUCATORS GUIDE TO FREE TAPES,
SCRIPTS, AND TRANSCRIPTIONS.
Compiled and Edited by Walter A.
Wittich, Ph.D., and Gertie Hanson
Hoisted, M.A. Fourth Annual Edition,
1958. Educators Progress Service,
Dept. AVG, Randolph, Wis. $5.75.
A WINDOW TO THE CHILD'S MIND
— Alpork's New Educational Hand-
book by Dorothy R. Luke, 268 pp.
The first authentic analysis of Helen
Porkhurst's recorded interviews with
children. An indispensoble guide for
teachers. 1955 Starbridge Publica-
tions, P.O. Box 574 Grand Central
Station, New York 17, N.Y. $3.50.
December, 1958
647
ANNUAL INDEX OF ARTICLES. EDITORIALS, REVIEWS
(This December issue, not- paged in time for inclusion in the index,
should also be consulted.)
EDITORIALS
About Daylighfing Again — too many
schools are being constructed with
wide expanses of glass, making
them unfit for use of projected
materials June 279
Archives and Copyrights — AV aids are
made to be used, not preserved,
and should be up-to-date May 227
Break Through the Audio Barrier —
Increasing use of language labora-
tories must be accompanied by
understanding of equipment and
techniques Nov. 561
Challenge in the Church Field — the
magazine has done much to further
AV in religious institutions, but
realizes there is still a big job
to be done Feb. 68
Dollars for Your Ideas — research as-
pects of the National Defense Edu-
cation Act are as important as
equipment Oct. 512
Emphasis on Audio — tools must re-
main basically usable, rather than
be overdeveloped into "electronic
wonderlands" Apr. 174
Knowing What's Available — intro-
ducing the Aug. Blue Book, an
aid to teachers and the develop-
ment of the cross media approach Aug. 382
Misguided Scientists — "entertaining"
and "interesting" must not be
considered synonyms, especially
pertaining to educational films... Jan. 15
Our Greatest Opportunity — signifi-
cance of the National Defense
Education Act Sept. 463
Pointing South — Southern states have
been leaders in non-commercial
TV, handling of instructional ma-
terials, closed circuit TV Mar. 122
Togetherness — a spirit of cooperation
exists within the AV field and with
its representative. Educational
Screen . July 3)9
ARTICLES
Alterman, Rolland A., Tachistoscopic
Teaching — increased attention-
span, quicker grasp of reading,
spelling, math, result from this
method, which also employs oph-
thalmographs; metronoscopes; read-
ing controllers, accelerators, pacers;
rateometers; shadowscopes June 282
Bailey, Albert R., The Importance of
the Independent Educational Film
Producer — the value of the small,
independent producer lies in direct
service, production unity, freedom
and inclination to experiment . Jan. 23
Bissex, Henry 5., How Overhead Pro-
jection Aids Large Group Instruc-
tion — this method is effective,
relatively inexpensive, should be
combined with printing and de-
veloping equipment .... May 230
Carmony, Edwin, An Elementary In-
structional Materials Center — Gary
school provides central storage and
service tor AV and library ma-
•efials _. Oct. 514
Effective Flannel Boards — a do-it-
yourself picture story Mar. 130
Fitzwater, James P., Visualizing Chi-
cago's Visual Education Story — a
3-scrcen approach, using films,
slides, overhead transparencies, pre-
sents Chicago's visual education
story to coordinators and prin-
cipals Sep. 468
Fullerton, Craig and Roberts, John,
Movable Self-Contained Rear Pro-
jection— benefits of a portable rear
projection unit for one-story build-
ings having few provisions for
darkening _ „ Mar. 129
Garcia, Robert, "Continuity of Life"
Film Series Produced at Indiana
University — productions showing
in detail basic characteristics of
plants and animals Jan. 18
Geography Through Games — giant
playground map, created with help
of an overhead projector, aids Colo-
rado children in learning geog-
raphy „ Oct. 520
Gibson, Remain, Can Tapes Teach? —
Omaha experiment in teaching 7th
grade Spanish proves tapes effec-
tive even when used by teachers
unfamiliar with language Apr. 180
Gidley, Charles F. and Hunt, Mary
Alice. Give Your Pictures a Lift! —
acetate method of transferring and
preserving pictures Nov. 566
Grassell, E. Milton, This Administrator
Looks at Audiovisual in Perspective
— Dr. Amo De Bernardis gives his
views on AV budgeting and co-
ordination from the administrator's
standpoint . Nov. 562
Greene, James H. and Rising. Justus,
Roto-Slap Boards for Classroom
3-D — rotating flannel boards prove
good for demonstrating scale
models, math problems, etc. Nov. 570
Halvorsen, H. R., "Colorful" Card
Catalog — use of color for cross fil-
ing instructional materials ...Nov. 565
Hampleman, Richard S., Listening ! ! !
— intelligent listening must be
stimulated in students; it has been
neglected in recent years Apr. 175
Hart, Vi/illiam G., Informing the Philip-
pine People — the National Media
Production Center sends AV vans to
bring informational films, record-
ings, etc. to the Philippine people Oct. 524
Hartley, William B., Vim, Vigor, Vi-
tality and Variety in the A-V Pro-
gram— strong need for more
spirited leadership at the local
level; AV coordinator should be
allowed enough time and be freed
from routine duties Jan. 16
Heinrich, June Sark, Teaching THEM
Audio-Visually — AV aids are even
more helpful with mentally re-
tarded students than with more
educable ones .. May 232
Howard, Alexander H., Jr., Film Fit —
importance of correct choice of
film _ I.Nov. 572
Kemp, Jerrold E., Producing Trans-
parencies for College Instruction —
classes benefit when teachers pre-
pare their own materials; how-
to-do-it „ June 280
Kruse, William F., Some Notes on
DAVI'S Ancestry — a survey of the
earliest professional organizations
in the field: continued in April .. Mar. 134
Lepthien, Emilie V., Film Utilization
Practices in Seventeen Elementary
Schools — survey in the -Chicago
area shows considerable variation
greater use at primary levels, social
studies most shown, recommenda-
tions of experts often ignored... Jan. 20
Luce, Arnold E., Flashfilm— Minne-
sota's Contribution to Better Driver
Education — filmstrip and tachisto-
scope are combined to teach safety,
judgment and "preventive" driving... Feb. 70
Lucas, Richard H., Safety Aspects of
Audio-Visual Equipment — Under-
writers' Laboratories use care and
ingenuity in testing for safety haz-
ards _.__ Sept. 466
MacKenzie, M. M., Television in
Physical Education — USAF Acad-
emy finds TV helpful in teaching
and creating interest in sports and
other motor skills.. Oct. 516
76
234
■I
568
Marty, Fernand L., Using the Lan-
guage Laboratory — for efficient
use, Middlebury College finds ac-
companying classwork must be
modified and the lab should be
open to students on a library basis. Apr.
Mersand, Joseph, Test Questions on
the Mass Media^through exams,
students in a New York high school
keep up-to-date regarding the
mass media ._ . ___ ___ May
Moldstad, John, Let's "See" the
School's Program — slides, transpar-
encies, TV, films, and filmstrips
can be used to inform the public
of a school's virtues and deficiencies Feb.
Moore, J. Michael, Improving Lan-
guage Teaching — practical methods
of teaching languages involve both
labs and visual aids _. Nov.
New System Improves Service at the
University of Washington Film
Center — advance planning and sys-
tematized procedure lead to fast,
accurate service _ Sept. 464
Nicholas, V. R., Dry Mount Tech-
nique— how-to-do-it story Jan. 22
O'Connor, Olwyn M., Do We Need
Dewey?— knowledge of library
practices provides excellent back-
ground for setting up and running
AV department June 288
Osborn, Laura, Building International
Goodwill — AV helps children in De-
troit schools become acquainted
with other republics in the West-
ern Hemisphere _ Oct. 519
Reed, Janet S., Students Speak About
Audio Learning — Middlebury stu-
dents are enthusiastic about lan-
guage set-up.- Apr. 178
Roberts, Alvtn B., Course in Field
Photography — author helps teach-
ers learn fundamental photographic
techniques and form useful trav-
elogues — Mar. 123
Roseman, George H., Who Has Sam-
bo's Pants? — AV specialists defeat
their purpose when rivalry and
jealousy exist Feb. 75
Salen, George P., Stick 'em Up! —
simple, dependable methods for se-
curing bulletin board displays -. Feb. 76
Sanborn, William B., San Francisco's
Audio Visual Materials Card Cat-
alog— a complete system of all
available materials Aug. 384
Sands, Lester B., The A-V Building
Coordinator — A Curriculum Leader
— this official can indirectly influ-
ence curricula of teachers, adminis-
trators and students _ May 228
Seehorn, R. W., Models for Industry
— sale models are valuable for
training engineers, artists, armed
forces personnel, etc.. June 286
Smith, Carlton, Physics Film Course
Aids Science Education — Harvey
White film series helps stimulate
interest in science and aids teach-
ers in raising standards Mar. 126
Stoddard, George D., The Power of
Television in Teaching — TV has
power and responsibility to open
minds, enrich culture, as well as
teach classroom subjects June 284
Strauss, Marion, School Films for
Homebound Pupils — in the St.
Louis area, the Volunteer Film As-
sociation sees that shut-in children
have the benefits of AV . Sept. 470
The Terrestrial Globe for Education in
the Space Age — history and up-to-
date use of the globe as a visual
aid Mar. 132
WojnowskI, Margaret, A High School
Lab Classroom — a simple lab can
be set up In ordinary classrooms
with phonograph, tape recorder,
headsets, individual volume con-
trols . Apr. 183
DEPARTMENTS
EVALUATION OF FILMS
Adelie Penguins of the Antarctic .July 361
Ansel Adams — Photographer July 360 |
Art in the Western World Sept. 474
Beach and Sea Animals- Apr. 191
Chaucer's England May 243
Christmas Deer, The Nov. 578
648
Miflicf _ _ „.. June 290
Dnstitution and Employment Stand-
ards, The . Jan. 29
ountry of Islam Apr. 190
reativity Oct. 530
risis in Leavittown, Pa June 292
jrthworms Feb. 87
Jucation in America; Twentieth
Century Developments - Nov. 576
Cumpleanos de Pepita ._ - May 242
ectricity All Around Us „ _ Nov. 580
<ploring Space — Sept. 475
annel Boards and How to Use
Them - June 291
og Prince, The July 358
ermany, People of the Industrial
West - _ Jan. 28
igh School Prom .. May 244
uman Body, The; Digestive System May 242
on Curtain Lands -July 358
There Communication When You
Speak? Apr. 194
imestown Colony, The -Apr. 192
3tter from Alaska.- Jan. 26
aking Sense with Outlines -. Oct. 530
limeographing Techniques Nov. 577
lusic from Oil Drums June 291
lot by Chance Feb. 87
anama Canal, The Mar. 136
eople of the Western Shore -- Mar. 136
erson-to-Person Communication Jan. 26
jss in Boots Oct. 528
ussia - -. Oct. 528
r Francis Drake — The Rise of Eng-
lish Sea Power . Mar. 137
<-, Seven- and Eight-Year Olds:
Society of Children „ -. Feb. 89
he Story of Our Money System Oct. 527
reasures of the Earth Nov. 576
rip to the Moon, A Apr. 195
/hen Should I Marry? Sept 476
/hy Foods Spoil (Molds-Yeasts-Bac-
terial --.- Jan. 30
NEW FILMSTRIPS
ppreciation of Pictures, The Nov. 575
rab Unity and the East-West Strug-
gle -- Nov. 574
rlthmetic Series July 369
t the Carnival and Rhythm in Na-
ture Oct. 532
.ustralia, Indonesia and the Philip-
pines -. - Nov. 575
IV Communication Series Mar. 140
ee Society, The Feb. 93
ridge Unesco Builds, The Nov. 574
lanada Series - Apr. 196
ihristmas Neighbors Series Apr. 196
lolonial Williamsburg Series ... Mar. 141
correlated Science Series — Elementary
Chemistry ._ .- - Oct. 532
rossroad at Cedarmont . — . Apr. 1 97
lurrent Affairs Series Jan. 36, July 369
•esign Sources May 249
arm Father Series — I Feb. 93
riendship Series Jan. 35
leography Series Nov. 574
reat Lakes Shipping . Sept. 480
landwriting Series July 372
ligh School Art Series May 249
lomes Around the World Sept. 480
srael — The Land and its People -.Jan. 36
apan Today . May 249
unior Travel Series Nov. 574
ooking at Cells Mar. 140
Machines for a Land of Plenty Sept. 480
Marvels of Mexico Series Jan. 37
•loliere's "Le Misanthrope"..-- -— Mar. 140
Morehouse Primary Series . . Sept. 478
aintings in the Metropolitan Muse-
um of Art- Jan. 35
Irimary Science Series Feb. 93
hakespearean Play Series Jan. 35
Signs We See" Scries Sept. 478
n-nle Machines Help Us Work Oct. 533
ocial Studies Series July 370
- , of D-Day, The Oct. 533
Ijiucy of T.V.A., The -- Mar. 141
ommy Takes to Traffic— — - Jan. 35
SOUND ADVICE: Reviews and Articles
New Dimension — Folkways Rec-
ords . .-- June 294
Useful Musical Recordings Refer-
ence — - May 252
.merican Folk Songs for Children Sept. 481
^plications of Stereo Nov. 581
>s You Like It - Sept. 483
\-V for English Teaching July 363
>ernstetn on Beethoven Oct. 535
ilue and the Gray, The .. - Apr. 184
:ase of the Curious Citizen, The June 294
harles Laughton Reading Feb. 92
.htldren's Records _ - Jan. 32
ilassic Recordings.- - Apr. 186
'irectory Additions July 365
oreign Language Course - -Apr. 185
oreign Language Recordings..-- Mar. 142
un With Speech Nov. 582
tj"eat American Speeches Sept. 483
nterfaith Instructional Recordings - Apr. 184
n the Beginning .- Feb. 90
oseph and His Brothers Feb. 91
Listening Laboratories May 251
Living Talmud, The Feb. 92
Many Poetry Recordings . Oct. 534
Many Voices .-- -- June 295
Many Voices II & III- Nov. 582
New Children's Records July 365
Pied Piper of Hamlin, The — - May 252
Recordings for Music Teachers July 364
Recording Trade Directory Apr. 187
Reluctant Dragon, The.,- - June 295
School Policies May 251
Securing Recordings May 251
Showstoppers Apr. 1 86
Tales of Hans Christian Andersen .... Sept. 482
Using the Directory --.-.- May 250
CHURCH DEPARTMENT: Articles and Editorials
A Needed First .- June 297
Another A-V Illusion July 367
A Technique for Little People.... Feb. 83
A Unique Achievement Feb. 69
A-V and M-E Go Together Jan. 40
A-V Training for Teachers June 296
Comments on the News Jan. 38, Feb. 82
Critical Notes on "His Way, His
Word" Films Apr.
Critic vs User . Mar.
Distributor's Lament . Jan.
Hockman on Hersh Jan.
Impressions of Green Lake!- Jan.
In Our Opinion - Mar.
198
144
40
39
41
144
May We Observe Apr. 198
News Notes July 366
The Use of Film^trips with Recorded
Narration, by Don M. Fearheiley Nov. 587
This and That ._ Sept. 484
Toward Teaching Goals Nov. 584
What About Color? Feb. 86
What Limits A-V Usage? - July 368
Whither Biblical Films May 246
MAJOR REVIEWS: Films and Filmstrips
. Nov. 585
. Feb. 85
- May 248
Oct. 538
Oct. 537
Action in Asia
A. D. 29
All the Way Home
Bitter Welcome
Bripht Side, The
Christmas Deer, The Oct. 538
Christmas with World Neighbors .- Feb. 85
Country of Islam . Nov. 585
Crisis in Leavittown - May 248
Crossroads at Cedarmont — - - Jan. 41
Does Christ Live in Your Home? Nov. 585
Face of Lincoln, The May 248
Filmstrip Sermons . July 366
First Impressions May 247
God of Creation Sept. 484
Half-Inch of Selfishness May 247
Heart Beat of Haiti — Sept. 485
How Much Affection? Oct. 538
Iron Curtain Lands July 367
Meaning of Lent, The Mar. 145
Members One of Another Sept. 484
Middle East; Mohammedan World;
Holy Land. The Mar. 146
Mid-East Profile - - Sept. 484
Profile of a Problem Drinker, The Apr. 200
Russia - Oct. 538
Spending Money May 247
Story of Jesus, The Jan. 38
Supreme Secret, The Jan. 38
Yellow Leaf, The — Apr. 200
MISCELLANEOUS
Beall, Hayes, Consumer Cooperative
Organizations Active in interna-
tional Film Field Jan. 24
BLUE BOOK .. August issue
Creasy, Frank, The National Insti-
tute for Audio-Visual Selling -- July 330
Equipment Milestones of Yesteryear .. July 340
Hill, Harold E., Progress; Publica-
tions and Projects - - -. July 331
Industrial Film A-V Exhibition, Oct.
7-10 . - . Sept. 472
Kruse, William F., Conference Seeks
Filmstrip Standards — Nov. 573
NAVA Convention and Exhibits July 320
O'Connor, Mrs. Olwyn M., Tomorrow
is Already Here -- Jan. 24
Photoplay Study Guide, The Vikings . May 237
Product Review July 344
Teachers? - - May 236
Welch. Mary Catherine, Audio-Vis-
ual Equipment Comes of Age July 339
Note: Page numbers run consecu-
tively, starting — January pi; Feb-
ruary p54; March pi 06; April
pi 58; May p214; June p266;
July p310; August p378; Septem-
ber p446; October p498; Novem-
ber p560; December p562.
EdScreen & AV Guide — December, 1958
ARTICLE CONTENT
1958
Archives, DAVI
Committee on 134, 182, 340, 356, 454
Audio, Uarning by 1T4, 175, 178
Audio Materials and
Equipment 32, 90, 94, 142, 294, 481, 534
Audio-Visual Asi^ociation of California 508
Audio Visual Instruction Directors
of Pennsylvania 62
A-V History, Philosophy, Polemics -
24, 75, 80, 86, 112, 122, 134, 144, 182,
198, 221, 236, 339, 340, 383, 484, 536, 562
A-V Directors and
Departments 20, 464, 468, 470
AVCOPI I Audio-Vi<ual Commission on
Public Information! 64, 3J1
Bulletin Boards — 76
Canadian Conference Film .. — — 10
Case of the Curious Citixen _ 294
Cataloging techniques 288, 384, 4«4, 565, 572
Chicago Schools 20
Church Use of A-V Materials 38,
68, 144, 198, 246, 296, 366, 484, 536, 584
Clubs — A-V and Projectionists 66
College Instruction 280
Conferences— EFLA, 275; NAVA, 275, 320;
Religious A-V Conference, 275, 332; A-V
Wo-kshop for Industrial Training Directors,
275, 339; Agricultural A-V Workshop, 275,
336; Conference of Medical b Allied Sci-
ences, 275, 338; Robert Flaherty Seminar,
277; Closed Circuit TV, 357; National Asso.
of Educational Broadcasters, 508; National
Asso. of Science Teachers, 168; National
Safety Congress, 456; Minnesota A-V Lead-
ership Conference, 456.
Conferences, Conventions — Canadian Film, 10;
NAVA Western, II; Columbus Film Coun-
cil, 12; California Educational, 12; Illinois
AVA, 12, 116, 225, 276, 510; Green Lake
Religious A-V, 41; AVID of Pennsylvania,
62; N. Y. State A-V Council, 62; Harwald
Co. Cracker-Barrel, 114; School Facilities
Council ay AASA, 116; Calvin Medical
Workshop, 117; National Institute for A-V
Selling, 168, 226, 330; Religious A-V at
Penn State, 198, 297; Texas A-V Asso., 222;
Industrial Film and A-V Exhibition, 222;
Illinois State Normal Univ., 454.
Co-Ordinator, Work of A-V 16, 228
Curriculum .- 228
DAVI 14, 114, 134, 170, 339, 356, 560
Degrees Granted in A-V 10
Driver Training -25, 70
Educational Film Production 18
Educational television - 118, 122,
170, 220, 224, 225, 284, 355, 506, 516, 556
Educational Television and
Radio Center 356, 508
EFLA I Educational Film
Library Association! 275, 334, 454, 460
English, A-V for teaching -.- .—363
Evaluation of New Films .. 26,
87, 136, 190, 242, 290, 358, 474. 526, 576
Festivals, Fairs — Vancouver International, 277,
506; Brussels Worlds Fair, 277, 510; North
American International Photographic Exhibit,
277; Photokino 1958, 277, 545; Edinburgh,
356, 458, 545; American Film Festival
I EFLA! , 454; Bob Jones University, 456.
Film Distribution 20, 464
Filmstrips 35, 80, 93, 140, 196, 209,
249, 369, 478, 532, 536, 539, 573, 574, 586
Flannel Boards -130, 291
Freedom Foundation Awards 117
Fund for Adult Education - -168
Geography Through Games 520
Globes, Maps, Models in Teaching 132
Helpful Books - ,»7
Hollywood Motion Picture Workshop 506
Illinois Audio Visual _.,
Association 12, 116, 225, 276, 510
India JJ
Independent Film Producer — .-w— ,:f
Industrial A-V Association Exhibit .510, 472
Instructional Materials Center -514
International Congress of Schools of
Cinema and Television .458
International Relations 24, 31, 168, 427, 519
Kentucky Audio-Visual Association 356
Laneuaffe
Teaching 174, 175, 176, 183, 556, 561, 569
Large Group Instruction 230
Laws, Taxes, Government Regula-
tions 114, 168, 223, 224, 462, 512, 558
Light Control 279, 452
Looking at the Literature . 66, 138, 278, 372
Magnetic Recording Industries Association. 153
Mass Media 234, 524
Mentally-Retarded, A-V for 232
Models, Use of in teaching 286
Motion Picture Association of America 356
Motion Picture Production. 23
Museum of Modern Art 510
Music Teachers, recordings for 365
NAEB National Association of
Educational Broadcasters 508, 556
NAVA I National Audio-Visual Association! 12,
116, 168, 274, 275, 320, 460, 486, 558, 573
National Citizens Council for
Better Schools 274, 339, 556
NBC-Monitor Salutes A-V- 355
649
NEA Council en Inilruclion, 276; American
Educational Research Association, 278;
Scllool Bell Award tor TV, 508.
National Detensc Education Act
(AV-864) 168, 223, 462, 512, 558
New Equipment lAV Trade Review i 42,
94, J47, 202, 254, 345-354, 487, 540, 589
<For addresses see "Primary Sources" above)
New Materials 44,
94, 148, 204, 255, 300, 489, 542, 590
(For addresses see "Primary Sources" above I
New Publications 49,
101, 152, 209, 260, 304, 491, 543, 596
(For addresses see "Primary Sources" above)
NUEA (National University
Extension Association) 458
N. Y. State Audio-Visual Council 62
Non-Projected Materials 22, 76, 571
Overhead Projector, Teaching with . 230, 4<9
Philippine Mass Media Production Center 524
Photography, Instruction in 123, 280
Photoplay Appreciation 34
Photoplay Study Guide 237
Physical Education 516
Physical Science Study Cemmiffee 15
Physics, Teaching of„„ 126
Primary Sources of Equipment and Materials
(Addresses) 49, 101,
154, 209, 260, 306, 325, 440, 494, 546, 598
Poetry recordings _ 534
Reading, Teaching of 282, 558, 597
Rear Projection _ 129
Recordings tor classroom
instruction 32, 142, 184
Recording Trade Directory 187, 250, 365
Religious Audio-Visual Conference 274
Religious Film Distribution 40
Safety Aspects of A-V Equipmmt 466
School-Community Relations 72
School Facilities Council 274
School Films for flomebound Pupils 470
School-Made Films 18, 274
Slides 278
Society of Motion Picture and Television En-
gineers (SMPTE) 62, 64, 456, 558
Space Age, Education for. „. 133
Spelling, Teaching of 282
Stereo Records, Tape 373, 581
Summer School A-V
Courses _ 117, 170, 176, 226
Tachi^toscopo , 282
Talking Book ^597
Tape Exchange, Infematlonai... 168
Tapes for teaching |gO
Teacher Training Film Library _ 374
Teachers? (Satire) _2J«
Television, Teaching by 10, 118
Tours, educational 123
Trade Directory for the Audio-Visuaj Field,
last page of each issue.
Transparencies, How to mako
• I ^i"** "^ . . L . 230, 280, 566
Underwriters' Laboratories 466
U. S. Air Force _ 55s
U. S. Bureau of Mines films .IZ! 153
U. S. Office of Education 278
UNICEF : til
University of Illinois. ' " -• •" -^»J
- 64
357
ADVERTISED IN THIS ISSUE
A-V Aid!
Service silver anniversary
University of Southern California
University of Wisconsin .
Utilixation
"The Vikings" JTZl'
Vision tesH
-508
.. 20
_2J7
-283
Vocabulary bulldinf '.'ZZr~ZZ7~MS
A-V MATERIALS
lilSJS references begin with the August BLUE
?•?"?..""","*' ••"'P'lation and extend through
the following five monthly issues.
MATERIALS on
Agriculture _ _ lag
Armed Forces _ _ ~_Z ~ *■•
Arts and Crafts ■»
Biological Science !_.. "IL ™~IIl417
390
422
- 392
Business Education LJ1_ !II__ZIII
Cinema Arts
Economics
Education . .. ~
Entertainment FeaVurt Films and ~~
Short Subjects
Geography, Travel _" "J
Government, International Rolatiens
Guidance — Personal
Guidance — Vocational
Health and Safety
History, AnthroDolofy ]~.'~
Home Economics
Industrial Arts ^ " I '
Industry — General
Industry and Transper«atleii._ T
Languages
Language Arts and Study Sklib'
Literature and Drama _ _I
Mathematics 2
Medical and Allied SciencM
Mental Health, Psychology
Music — General "
Music — Instrumental !_ ~'"
Music — Dance ^
Music — Vocal -~^ -
Physical Education, Spottl ~ '
Physics, Chemistry
Primary Grade Matetlab I T"
Religion and Ethics
Science — General
Social Studies, Problems
.393
-422
427
394
396
-396
- 428
-398
- 398
-398
- 399
- 400
- 400
-401
-404
-404
- 404
-405
. 405
-406
-407
- 97
-.421
-409
.413
-420
- 431
( 1 ) Allied Radio — everything in electronics,
page 634
( 2 ) American Bible Society — films, filmstrips,
slides, posters, page 631
( 3 ) Art Council Aids — Kodachrome slide
series, page 644
( 4 ) Audio Devices, Inc. — Audiotape record-
ing tape, page 633
( 5 ) Audiofile — library of recordings appraisal
service, page 645
( 6 ) Audio- Ma<ter Corp. — record and tran-
scription players, page 634
( 7 ) Audio Visual Research — AVR Rateometer
reading learning aid, page 640
( 8 ) Bailey Films, Inc. — "Softball Fundamen-
tals for Elementary Schools," "Gold and
Gold Mining," "Ferryboat," films, page
641
( 9 ) Bell and Howell — Filmosound Specialists
16mm sound projectors, page 626
(101 Bond Safety Products — booklet of par-
allel parking, page 635
(11) Broadman Films — films and filmstrips de-
signed for religious education, page 629
(12) Calif one Corp. — phonographs, players,
sound systems, page 634
(13) Camera Equipment Company, Inc. —
(16m Professional film viewer. Profes-
sional Jr. Tripod on Ceco Dolly, Ceco
Cine-Voice, page 607
(14) Camera Mart — Camart Dual Sound
Reader, page 645
(15) Churchill- Wexler Productions — educa-
tional films, page 606
(16) Colburn Laboratory, George W. — service
to producers of motion pictures, slides,
slidefilmf, page 641
(17) Compco Corp. — professional reels and
cans, page 642
(18) Contemporary Films, Inc. — "Indian Art-
ist of the Southwest," film, page 641
(19) Delta Film Productions, Inc. — "Exploring
by Satellite," film, page 640
(20) Dowling Pictures, Pat — "City Highways,"
film, page 641
121) Eastman-Kodak — Pageant AV-085 16mm
sound projector, page 609
122) Educational & Recreational Guides, Inc.
— photoplay filmstrips and study guides,
page 605
(23) Emde Products — slide binding materials,
page 604
(24) Eye Gate House, Inc. — filmstrlp cata-
logue, page 635
(25) Fiberbill Case Co. — film shipping cases,
page 642
126) Fisher Mfg. Co. — Ethyloid film cement,
page 644
(27) Forse Mfg. Co. — darkening draperies and
shades, page 636
(28) Grover-Jennings Productions, Inc. — "Iron
Curtain Lands," film, page 644
(29) Gruber Products Co. — Wheelit for trans-
porting AV equipment, page 631
(30) Harwald Co., The — Movie- Mite 16mm
sound projector, page 643
(31) Indiana University — NET film service,
page 641
(32) Keystone View Co. — supplementary tests,
page 639
(33) Levolor Lorentzen Co. — Levolor AV
blinds, page 603
(34) National Cinema Service — 16mm sound
supplies, page 644
(35) Orradio — Irish recording tape, inside
front cover
(36) Peerless Film Processing Co. — film re-
conditioning, page 643
(37) Plastic Products — Luxout draperies, page
635
(38) Radio-Mat Slide Co. — slide mats, paga
644
(39) Rapid Film Technique — film rejuvenation,
page 641
(40) Technical Services, Inc. — Teclite sound
projector, page 637
(41 ) Vacuumate Corp. — film protective proc-
ess, page 637
(42) Victor Animatograph — 16mm sound pro-
jectors, back cover
(43) Visual Sciences — educational filmstrips,
page 635
BOOKLET REQUEST COUPON
To EdSCREEN & AVCUIDE, 2000 Lincoln Park West BIdg., Chicago 14, III.
Send me booklets offered by the following advertisers in this December issue.
The numbers of the advertisers are listed as follows:
NAME (print)
ADDRESS
650
EcdScreen & AV Guide — December, 1958
TRADE DIRECTORY FOR THE AUDIO-VISUAL FIELD
KEY: (P) — producers, importars. (M) — monufaeturers. (D) — dealers, distributors, film rentol librories, profection servicat.
Where a primary source also offers direct rental services, the double symbol (PD) appeors.
FILMS
FILMSTRIPS
MICROSCOPES & SLIDES
Association Films, Inc. (PD)
Headquarters:
347 Madison Ave., N. Y. 17, N. Y
Regional Libraries:
Bruoa at tim, Ridgefield, N. ).
561 Hillgrove Ave., La Grange, III.
799 Stevenson St., San Francisco, Cal.
1108 Jackson St. Dallas 2. Tex.
Australian News and Information Bureau (PD)
636 Fifth Ave., New Yori< 20, N. Y.
Bailey Films, Inc. (PD)
6509 De Longpre Ave., Hollywood 28, Col.
Bray Studios, Inc. <PD)
729 Seventh Ave., New York 19, N. Y.
Broadman Films ^, _^ .„ , ^ <PD)
127 Ninth Ave., North, Noshville 3, Tenn.
Business Education Films (PD)
4607 16th Ave., Brooklyn 19, N. Y.
Coronet Instructional Films (P)
Coronet BIdg., Chicago 1, 111.
Dowling — Pat Dowling Pictures (PD)
1056 S. Robertson Blvd., Los Angeles 35, Col.
Family Films, Inc. , ,„ 'Pp'
5823 Santa Monica Blvd., Hollywood 38, Calif.
flollywood Film Enterprises Inc. (PD)
6060 Sunset Blvd., Hollywood 28, Calif.
Ideal Pictures, Inc. ID)
Home Office:
58 E. South Water St., Chlcogo I, III.
Branch Exchanges:
2161 Shattuck Ave., Berkeley 4, Col.
4336 W. Sunset Blvd., Los Angeles 29, Col.
7M - 18th Street, Denver 2, Colo.
1331 N. Miami, Miami 32, Flo.
52 Auburn Ave., N.E., Atlanta 3, Go.
58 E. South Water St., Chicago 1, 111.
1108 High St., Des Moines, lo.
422 W. Liberty St., Louisville 2, Ky.
1303 Prytania Street, New Orleans 13, La.
102 W. 25th St., Baltimore 18, Md.
40 Malrase St., Boston 16, Moss.
13338 W. McNichols, Detroit 35, Mich.
1915 Chicago Ave., Minneapolis 4, Minn.
1402 Locust St., Kansas City 6, Mo.
3743 Grovois, St. Louis 1 6, Mo.
1558 Main St., Buffalo 9, N.Y.
233 9 W 42nd St., New York 36, N. Y.
1810 E. 12th St., Cleveland 14, Ohio
West Penn BIdg., 114 Wood St., Pittsburgh,
Pa.
1201 S.W. Morrison, Portland, Ore.
lU So. Third St., Memphis 3, Tenn.
1205 Commerce St., Dallas, Tex.
54 Orpheum Ave., Salt Lake City, Utah
219 E. Main St., Richmond 19, Vo.
1370 S. Beretania St., Honolulu, T.H.
International Film Bureau (PD)
57 E. Jackson Blvd, Chicogo 4, III.
Knowledge Builders (Classroom Films) (PD)
Visual Education Center BIdg.,
Floral Park, N. Y.
United World Films, inc. (PD)
1445 Park Ave., New York 29, N. Y.
542 S. Dearborn St., Chicogo 5, 111.
6610 Meirose Ave., Los Angeles 38, Col.
287 Techwood Dr., NW, Atlanta, Go.
2227 Bryan St., Dallas, Tex.
5023 N. E. Sandy Blvd., Portland 13, Ore.
1311 N. E. Boyshore Dr., Miami, Flo.
For information about Trade Directory
advertising rates, write EDUCA-
TIONAL SCREEN & AUDIO-VISUAL
GUIDE, 2000 Lincoln Park West
BIdg., Chicago 14, III.
Children's Reoding Service
1078 St. Jonns Place, Brooklyn 13, N.Y.
Family Filmstrips, Inc. (PD)
5823 Santa Monica Blvd., Hollywood 38, Calif.
Filmock Studios
1329 South Wabash, Chicogo 5, 111.
630 Ninth Avenue, New York, N. Y.
Enrichment Materials inc. (PD)
246 Fifth Ave., New York 1, N.Y.
Society for Visuol Educolion (POI
1345 Diversey Parkway, Chicago 14
Teaching Aids Service, Inc. (PD)
Lowell Ave. & Cherry Lane, Floral Park, N.Y.
31 Union Square West, New York 3
Visual Education Consultants, Inc. (PD)
VEC Weekly News Filmstrips,
2066 Helena St., Madison. Wis.
FiLMSTRIP, SLIDE & OPAQUE PROJECTORS
DuKane Corporation (M)
St. Charles, Illinois
Graf lex. Inc. IM)
(SVE Equipment)
Rochester 3, New York
Vlowlax, incorporated (M)
35-01 Queens Blvd., Long Island City, N. Y.
ELECTRONIC TRAINING KITS
Allied Radio Corporation (MD)
100 N. Western Ave., Chicago 80, III.
GLOBES — Geographical
Denoyer-Geppert Company (PD)
5235 Ravenswood Ave., Chicago 40, III.
BIOLOGICAL MODELS & CHARTS
Denoyer-Geppert Company
5235 Ravenswood Ave., Chicago 40, III
LABORATORY SERVICES
Byron, Inc.
1226 Wisconsin Ave., Washington, D. C.
Complete 16mm & 35mm laboratory services.
Capital Film Service
224 Abbott Road, East Lansing, Mich.
24-hour service on black-and-white and Ansco
Geo. W. Colburn, Inc.
164 N. Wacker Drive, Chicago 6, 111.
Hollywood Film Enterprises Inc.
6060 Sunset Blvd., Hollywood 28, Calif.
MOTION PICTURE PROIECTORS & SUPPLIES
Groflex, Inc. *W)
(Ampro Equipment)
Rochester 3, N. Y.
Bell & Howell Co. <Mi
7117 McCormick Rood, Chicago 45, 111.
Compco Corporation (M)
1800 N. Spaulding Ave., Chicago 47, III.
Eastman Kodak Company <MI
Rochester 4, New York
Victor Division, Kalart Co. (M)
Plainville, Conn.
MAPS — Geographical, Historical
Denoyer-Geppert Company
5235 Ravenswood Ave., Chicago 40, 111.
Denoyer-Geppert Company
5235 Ravenswood Ave., Chicago 40, 111.
PRODUCTION EQUIPMENT
Camera Equipment Co. (MD)
315 W. 43rd St., New York 36, N. Y.
Flarman O Babb (MDI
68 W. 45th St., New York 36, N. Y.
S.O.S. Cinema Supply Carp. (MD)
602 W. 52nd St., New York 19, N. Y.
6331 Hollywood Blvd.. Hollywood 28, Col.
RECORDS
Children's Reading Service
1078 St. John's Place, Brooklyn 13, N.Y.
Enrichment Materials inc. (PD)
246 Fifth Ave., New York 1, N. Y.
RECORDERS — PLAYERS
Allied Radia Carparotian (MDI
100 N. Western Ave., Chicogo 80, III.
Graflex, Inc.
(Ampro Equipment)
Rochester 3, N. Y.
(M)
SCREENS
Radiant Manufocluring Co.
8220 No. Austin Ave., Morton Grove, III.
SLIDES
Key: Kodachrome 2x2. 3 'A x j'A or '"B«'
Filmock Studios c'^m
1329 South Wabash, Chicago 5, III.
630 Ninth Avenue, New York, N. Y.
Keystone View Co.
Meodville, Pa.
(PD-4)
SOUND SYSTEMS
Allied Radia Corporation <MD)
100 N. Western Ave., Chicago 80, III.
Local AV Dealers
Illinois
AMERICAN FILM REGISTRY
1018 S. WABASH AVE.
Chicogo 5, III.
New Jersey
L. KALTMAN & SON, INC.
287 Woshlr\gton Street, Newark, N. J.
Ohio
M. H. MARTIN COMPANY
1118 Lincoln Way E., Mossiilon, Ohio
HER WORKMANSHIP MEAHS
LOHGER PROJECTOR
operation of projector mechanisms in "run-in" cabinet is one of
many quality controls that assures long life of Victor projectors.
Victor sets highest standards for projector quaiit/
Victor 16mm sound projectors have justly
earned a reputation for turning in extra years
of trouble-free service. Just take a look at any
new Victor to see why — and you'll find the
answer in quality workmanship and materials
that meet the most rigid specifications.
For example, every projector mechanism is
operated continually for 6 hours to check
performance before complete assembly. Each
amplifier is fully tested with a battery of
electronic instruments. Sapphire-tipped film
shuttles are individually inspected under high
magnification. Measurements of light output
and movement of film over sound drum are
made for eveiy projector to assure brightest
pictures and clearest sound.
This kind of attention to detail has always
paid off in greater dependability and lower
maintenance costs with Victor projectors. So
compare workmanship before you order your
next projector — and you'll be sure to
specify Victor.
NEW VICTORS
FOR OLD — FREE
Wc wish to obtain the ten oldest \'ittor
sotind-on-fihn projectors still in use — and
offer to exchange them for brand-new Victor
Assembly 10 models at absolutely no cost. If
you believe that your Victor qualifies, simply
fill out coupon and mail before this offer
expires on December 31, 1958.
MAIL BEFORE DEC. 31, 1958
• Victor Anim;Uograph Corporation • Division of Kalart
Plainville, Conn. I
I believe that the following Victor sound-on-film projector is one of the j
ES-4 I
I
10 oldest still in use
Model *.
Name
Position
Address
City
Serial No.
Zone State .
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